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Prudential Bancorp
Annual Report 2015

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FY2015 Annual Report · Prudential Bancorp
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Prudential plc Annual Report 2015

Long-term thinking for life 

HK Stock Code: 2378

Prudential at a glance

Making life better 

We provide protection and savings opportunities to our customers, social  and 
economic benefits to the communities in which we operate, jobs and opportunities 
to our employees, and long‑term value for our investors.

Our asset management 
businesses

We generate valuable 
returns for our customers 
through good investment 
performance.

We generate value for 
shareholders through fee 
income from managing 
customers’ investments.

24m

life customers 
worldwide

We focus on customers’ protection 
and savings needs, providing 
products that give them financial 
security

Our life insurance  
businesses

We invest customers’ savings in 
a way that reflects their personal 
needs and risk tolerance, and 
provide financial protection to 
customers for adverse events.

We generate value for 
shareholders through fee and 
other income for managing 
customers’ savings, and through 
insurance underwriting profits 
on financial protection products.

Front cover, clockwise from top left: 
Prudential customers Shane from the 
Philippines; Mike from the UK; Fung Yee 
from Hong Kong and Wie from Indonesia.

These pages, left to right: 
Prudential customers Kimlay from 
Cambodia; Mike from the UK; Charlie and 
Joanne from the US; Deniese from Malaysia; 
and Ian from the UK. Prudential staff 
volunteers in Indonesia and participants 
in Prudential RideLondon.

Read more about our customers  
on pages 23 to 34

£509bn

assets under management

Our investors, employees  
and societies

187%

total shareholder return1 achieved since 2010

We create financial benefits for 
our investors, and deliver 
economic and social benefits for 
our customers, employees and the 
societies in which we operate

7,000

employees volunteer  
through Chairman’s Challenge

Our trusted brands and effective 
distribution channels help us 
understand customers’ needs, attract 
new monies and retain existing assets

23,507

employees worldwide

£4.8bn

total investment2  
in the economy

Utilising our capabilities,  
footprints and scale we design 
innovative products that align  
with customer needs

Notes
1    Total shareholder return represents the growth in the value of a share plus the value of dividends paid, assuming that the dividends are reinvested 

in the Company’s shares on the ex‑dividend date.
Includes investment in business and infrastructure of £1.8 billion, total tax payments of £3.0 billion and total community investment of £21.7 million.

2  

 
Prudential plc Annual Report 2015

Long-term thinking for life 

Our business
We provide protection 
and savings opportunities 
to our customers, social 
and economic benefits 
to the communities in 
which we operate, jobs 
and opportunities to our 
employees and long‑term 
value for our investors.

Our strategy
Our clear and consistent 
strategy utilises our 
capabilities, footprint 
and scale to serve the 
global savings and Asian 
protection needs of an 
increasingly self‑reliant 
middle class to create 
long‑term value for  
our customers and 
our shareholders.

Our performance
To create sustainable 
economic value for our 
shareholders we focus on 
delivering growth and 
cash, while maintaining 
appropriate capital.

Find out more on page 15

Find out more on page 14

Find out more on page 16

  www.prudential.co.uk

Find out more about 
our business 

Delivering growth 
and generating cash 

Prudential has delivered a strong performance in 2015. 
We continue to grow across our key metrics despite the 
macroeconomic uncertainty and the challenges presented 
by low long-term interest rates.

The fundamentals of the Group remain compelling, our 
opportunities are intact and we are in an enviable position 
to benefit from the attractive structural and demographic 
opportunities in Asia, the US and the UK. The disciplined 
execution of our strategy, underpinned by the cash generating 
nature of our business, positions us well to be able to continue 
to deliver high-quality products and services to our 24 million 
customers and long-term profitable growth to our shareholders.

Contents

01  Group overview

  02–10

	Chairman’s	statement
	Group	Chief	Executive’s	report

02	
04	
02  Strategic report

  11–68

12	
14	
15	
16	
18	

36	

49	

57	

	Our	world
	Our	strategy
	How	our	business	works
	Measuring	our	performance
	Our	businesses	and	their	
performance
	Chief	Financial	Officer’s	report	
on	our	2015	financial	
performance
	Group	Chief	Risk	Officer’s	report	
on	the	risks	facing	our	business	
and	how	these	are	managed
	Corporate	responsibility	review	

03  Governance

  69–100

70	
71	
76	
82	
84	

	Chairman’s	introduction
	Board	of	Directors
	How	we	operate
	Further	information	on	Directors
	Risk	management	and	internal	
control
	Committees
	Statutory	and	regulatory	
disclosures
	Compliance	with	corporate	
governance	codes
	Additional	information
99	
100	 	Index	to	principal	Directors’	

86	
98	

99	

Report	Disclosures

04  Directors’ remuneration report

  101–130

102	 	Annual	statement	from	the	

Chairman	of	the	Remuneration	
Committee

104	 	Our	executive	remuneration	

at	a	glance

106	 	Summary	of	Directors’	

remuneration	policy	

109	 	Annual	report	on	remuneration
126	 	Supplementary	information

05  Financial statements

  131–296

06 

 European Embedded Value 
(EEV) basis results

  297–330

07  Additional information

  331–372

	333	 	Additional	unaudited	
financial	information	

358	 Risk	factors
	364	 	Glossary
	368	 	Shareholder	information
	371	 	How	to	contact	us

The Directors’ Report of Prudential plc for 
the year ended 31 December 2015 is set out 
on pages 2 to 10, 69 to 100 and 333 to 372, and 
includes the sections of the Annual Report 
referred to in these pages.

01

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc 
 
 
 
 
 
 
Chairman’s statement

Impressive results,  
driven by high-quality 
products and services

I am pleased to introduce 
Prudential’s 2015 Annual Report. 
The Company has again 
produced an impressive set of 
results, which are all the more 
striking given recent economic 
conditions. As ever, our 
performance is rooted in the 
quality of the products and 
services which our first-rate 
staff and agents provide to our 
customers. It is this which 
ultimately drives the returns 
we provide to our shareholders 
and underpins the role we play 
in our communities. 

Global headwinds to macroeconomic 
growth are nothing new for Prudential. 
We have charted choppy waters many 
times throughout our 167-year history. 
No doubt we will do so again in the decades 
to come. We remain well positioned across 
our markets and product ranges. 

While there are uncertainties in the global 
economy – and around Britain’s place in 
Europe – an area of increased clarity is 
around regulation, specifically with regard 
to Solvency II. This has been a project in 
which the entire European insurance sector 
has invested considerable resource and 
focus across more than a decade. We are 
pleased to have reached an outcome that 
underlines the strength and resilience of 
our company. We will continue to engage 
with policy makers as Solvency II is 
reviewed in the years ahead. Our capital 
position enables us to make our wider 
social and economic contribution.

At the heart of that contribution is the 
financial peace of mind that we help to 
provide to our customers across our 
insurance and fund management 
businesses. This peace of mind remains the 
focus of Prudential’s purpose as a business 
and is a vital pre-condition for us to meet 
our other aims and obligations. Our history 

is a long one because the customer has 
always been at its centre.

We continue to make progress in achieving 
the 2017 objectives for the Group. These 
are not easy. Nor should they be. We 
are, however, pleased with the headway 
made so far.

The Board has decided to increase the 
full-year ordinary dividend by 5 per cent 
to 38.78 pence per share, reflecting the 
continued strong financial performance 
of the Group in 2015. In line with this, the 
directors have approved a second interim 
ordinary dividend of 26.47 pence per share 
(2014: final dividend of 25.74 pence) which 
brings the total ordinary dividend for the 
year to 38.78 pence (2014: 36.93 pence). 
In addition, the Board has decided to award 
a special dividend of 10 pence per share, 
reflecting the additional contribution to 
earnings from the specific management 
actions taken to position the balance  
sheet more efficiently under the new 
Solvency II regime.

The last year has been a time of change in 
the management at Prudential. Succession 
planning is one of the most important duties 
for any Chairman and Board. I have stated 
before the importance I place on continuing 
to develop and strengthen the Prudential 
Board and I am delighted to be able to 
report that we have continued that process.

In Mike Wells we have an outstanding 
Group Chief Executive who has already 
made strong progress. I was also pleased 
to welcome Penny James and John Foley to 
the Executive team on the Board as Group 
Chief Risk Officer and Chief Executive of 
Prudential UK & Europe, respectively. 
In addition, Tony Wilkey has become Chief 
Executive of Prudential Corporation Asia, 
succeeding Barry Stowe, who now leads 
Jackson. That these have all been internal 
appointments emphasises the pipeline 
of talent that has been developed at 
Prudential. We have long prided ourselves 
on the bench strength at our company. It 
will continue to be a focus for the business. 

  ‘As ever, our performance is  
rooted in the quality of the 
products and services which  
our first-rate staff and agents 
provide to our customers.’

Paul Manduca
Chairman

02

Prudential plc Annual Report 2015 www.prudential.co.ukEqually, we continue to attract the best 
talent from across the industry, as shown in 
Anne Richards’ forthcoming arrival as the 
new Chief Executive of M&G. I would like 
to take this opportunity to thank Michael 
McLintock for his 19 years of exceptional 
service and to wish him well for his 
retirement from the Group.

Alongside the changes in the Executive, 
I have also been pleased to welcome 
David Law and Adair Turner to the Board 
as independent Non-executive Directors. 
They bring with them a depth of 
experience in business and regulation that 
I know will be a tremendous asset to our 
work. Alongside these changes, we are 
adjusting our subsidiary Board structure to 
include a number of independent directors. 
Finally, Alistair Johnston has announced 
that he will retire from the Board at the 
AGM to focus on the arts and his charitable 
activities. I want to thank him for his 
significant contribution to the Board 
over the last four and a half years. 

The quality of a company’s corporate 
governance is a strong indicator of how 
well placed it is to succeed. There can be 
no sustainable commercial success without 
it. It will continue to be a focus for us. 

A well governed company engages 
regularly and effectively with its 
shareholders. We have an active 
programme of engagement. It is important 
to us that we hear the views of our investors 
and we find it useful to have an open and 
constructive dialogue with them. I know 
that I have found this very helpful.

Another vital relationship is with our 
regulators. Prudential engages with many 
regulators and supervisors here in the 
UK and around the world. We place great 
importance on having an effective and 
positive relationship with those who 
supervise us and our markets. Such 
relationships are the bedrock of a 
productive exchange that, we believe, 
ultimately allows us to serve our 
customers’ needs.

Prudential’s day-to-day business  
activities provide enormous value to 
the communities of which we are a part. 
We help provide security in retirement, 
contribute to financial peace of mind, invest 
in infrastructure and assist in growing 
economies and creating jobs. We do all this 
with an eye to the long term, because that 
is the very nature of our business.

Alongside these activities, we also carry 
out wide-ranging and highly impactful 
corporate responsibility programmes. 
We have continued to build on our work in 
this area. In partnership with charities and 
non-governmental organisations we have 
sought to make a real difference to lives in 
the markets where we operate. These 
programmes mean a great deal to the many 
thousands of staff who volunteer for them 
– something I have seen first-hand.

Our award-winning Cha-Ching series of 
financial education cartoons continues to 
be an enormous success in Asia and is now 
being rolled out elsewhere. The Safe Steps 
disaster preparedness public service 
broadcasts created by the Prudence 
Foundation in collaboration with National 
Geographic have been highly effective, 
and we are examining how we can best 
build on that success.

In the UK, we were pleased to be able 
to renew our support for Prudential 
RideLondon. In the three years since 
we began our relationship, this festival 
of cycling has raised more than £29 million 
for charity. We hope to be able to improve 
on this figure in the years ahead.

The 2015 Chairman’s Challenge 
programme – which allows colleagues 
from around the Group to give their time 
and skills to support our charity partners 
– broke previous records. Over 7,000 
volunteers gave up their time to benefit 
more than 174,000 people, working with 
charities including Plan International, Help 
Age International and Junior Achievement. 

I would like to conclude by recognising 
the contribution made by our employees 
around the world. It is their commitment 
and endeavour that makes possible the 
delivery of Prudential’s strategy. With their 
continued commitment to delivering for 
our customers, I am certain that we can 
look to the future with confidence. 

Paul Manduca
Chairman

Our strategy page 14

03

full-year ordinary dividend

38.78p 
5%
10p

increase on 2014

special dividend

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcGroup Chief Executive’s report

Delivering long-term value to 
customers and shareholders 

I am pleased to report a strong 
performance in 2015. 

Our strategy continues to serve 
us well, focusing on the three 
long-term opportunities across 
our geographic markets – 
(i) serving the protection 
and investment needs of the 
growing middle class in Asia; 
(ii) providing asset accumulation 
and retirement income products 
to US baby boomers and 
(iii) meeting the savings and 
retirement needs of an ageing 
British population.

The strength of the Group’s execution 
capabilities, combined with our leading 
market positions, growing in-force book 
and excellent diversification by geography, 
currency, product and distribution enable 
us to create value for our customers while 
generating sustainable earnings and cash 
for our shareholders.

Group performance1

We continue to comment on our 
international business performance in local 
currency terms (expressed on a constant 
exchange rate basis) to show the underlying 
business trends in a period of currency 
volatility. We have used this basis in 
discussions below for our Asian and US 
businesses to maintain comparability. 

Our Group IFRS operating profit based on 
longer-term investment returns increased 
by 22 per cent in 2015 to £4,007 million. On 
an actual exchange rate basis, the Group’s 
IFRS operating profit grew by 26 per cent.

 — Asia life and asset management 

operating profit of £1,324 million grew 
by 17 per cent, reflecting the growing 
recurring income from our life in-force 
book (up 14 per cent to £7.2 billion2) and 
higher assets under management in 
Eastspring Investments. The recurring 

premium focus underpins our earnings 
growth in the region and is key to the 
resilience of our financial performance 
across the cycle.

 — US life IFRS operating profit of 

£1,691 million was up 10 per cent, 
driven by growth in fee income earned 
on separate account assets that have 
continued to benefit from robust net 
inflows.

 — UK life IFRS operating profit of 

£1,167 million grew by 60 per cent4, 
and included £339 million arising in 
the second half of 2015 from specific 
management actions taken to position 
the balance sheet more efficiently 
under the new Solvency II regime.

 — M&G delivered operating profit of 

£442 million, broadly in line with 2014. 
Funds under management (including 
internal funds) were 7 per cent lower at 
£246.1 billion, reflecting retail outflows 
during 2015. 

The Group is focused on delivering strong 
cash generation, which underpins both our 
strategic and financial flexibility. Underlying 
free surplus generation3, a key indicator 
of cash generation from our life and asset 
management businesses, was 15 per cent 
higher at £3,050 million after reinvestment 
in new business. In total, our businesses 
remitted cash to the corporate centre of 
£1,625 million, up 10 per cent on an actual 
exchange rate basis. Cash remittances of 
£467 million from Asia were 17 per cent 
higher while those from the US increased 
by 13 per cent to £470 million, both on 
an actual exchange rate basis. In the UK, 
our life operation remitted £331 million 
in line with last year and M&G delivered 
a 6 per cent increase in remittances 
to £302 million.

New business profit was up 20 per cent4 
to £2,617 million, primarily reflecting 
higher overall volumes in Asia and the UK. 
All three of our life businesses contributed 
significantly to the total, with £1,490 million 
(up 28 per cent) of new business profit from 

 ‘The strength of the Group’s 
execution capabilities, combined 
with our leading market positions, 
growing in-force book and 
excellent diversification enable 
us to create value for our 
customers while generating 
sustainable earnings and cash 
for our shareholders.’

Mike Wells
Group	Chief	Executive

04

Prudential plc Annual Report 2015 www.prudential.co.ukIFRS operating profit

£4,007m
22%

increase on 2014

EEV new business profit 

£2,617m
20%

increase on 2014

Measuring our performance page 16

Our strategy

Our clear and consistent strategy 
utilises our capabilities, footprint 
and scale to serve the global savings 
and Asian protection needs of  
an increasingly self-reliant  
middle class to create long-term  
value for our customers and our 
shareholders.

Our strategy page 14

Asia, £809 million (up 8 per cent) from the 
US and £318 million (up 23 per cent4) from 
the UK.

APE sales5 increased by 17 per cent4 to 
£5,607 million led by Asia where APE sales 
were 26 per cent higher at £2,853 million. 
In the US, APE sales were 3 per cent higher 
at £1,729 million as demand for our sales 
of variable annuities remained strong. 
In 2015, Jackson continued to proactively 
manage sales of variable annuities with 
living benefits while diversifying sales mix. 
In the UK, APE sales grew by 23 per cent4 
to £1,025 million, based on our attractive 
with-profits product propositions sold 
through an expanding range of wrappers 
including income drawdown, individual 
pensions, ISAs and investment bonds. 
M&G experienced net outflows of 
£7.0 billion (2014: net inflows of £7.1 billion) 
driven by retail net outflows of 
£10.9 billion, due to redemptions from 
bond funds reflecting softer consumer 
sentiment on fixed income assets. 
Eastspring Investments, our Asia asset 
management business, delivered a strong 
performance in 2015, with third party net 
inflows of £6.0 billion (2014: net inflows 
of £5.4 billion).

Our balance sheet continues to be 
defensively positioned and our Solvency II 
outcome, following approval by the 
Prudential Regulation Authority of our 
internal model in December 2015, 
underscores the strength and resilience 
of the Group’s capital position. 

We are continuing to make good progress 
towards our 2017 objectives announced in 
December 2013.

Chief Financial Officer’s report on our 
2015 performance page 36

Our operating performance 
by business unit

Asia
Asia has delivered strong financial results 
in 2015 across all of our key metrics, 
demonstrating the resilient performance of 
our well diversified and increasingly large 
in-force business portfolio. IFRS operating 
profit of £1,324 million was up 17 per cent 
(16 per cent on an actual exchange rate 
basis), free surplus generation grew by 
16 per cent to £673 million (14 per cent on 
actual exchange rate basis) and net cash 
remittances of £467 million were up 
17 per cent.

Our life business strategy is centred on 
Asia’s rapidly growing life insurance 
markets with a focus on regular premium, 
protection-orientated policies distributed 
primarily through high-quality agency and 
bank partners. We have over 14 million 
customers across the region, one of the 
largest and most productive agency sales 
forces, a well established bancassurance 
franchise and leadership positions in nine 
out of 12 markets. Despite our strong 
progress over the last decade, insurance 
penetration in the markets in which we 
operate remains low and the demand for 
savings, health and protection products 
from a growing middle class continues to 
be high. Our scale and scope in the region, 
combined with proven operational 
expertise, enables us to execute on 
strategic growth opportunities, invest in 
building the business through the 
economic cycle and remain flexible to resist 
market pressure for products we consider 
to be less attractive. This approach will, 
from time to time, lead to fluctuations in 
APE sales at a country level but allows us to 
conserve value without compromising the 
overall regional delivery.

vin g s,  h

a
S

e

a l t h  and pro

t

e

c

t

i

o

n

Asia
Significant protection
gap and investment
needs of the middle class

s
g
n

i
v
a

S

US
Transition of
baby boomers
into retirement

Self-reliant
global
middle
class

UK
Savings gap and
ageing population in need 
of returns and income

S

a
v
i

n
g
s

05

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcGroup Chief Executive’s report continued

2017 objectives*

Asia objectives

1.  Asia IFRS operating profit
Asia life and asset management pre-tax IFRS operating profit  
to grow at a compound annual rate of at least 15 per cent over  
the period 2012–2017 (2012: £924 million6)

2.  Asia underlying free surplus
Asia underlying free surplus generation3 of £0.9 billion to 
£1.1 billion in 2017 (2012: £484 million)

+18%

17%

19%

£1,075m

£1,260m

£901m

17%

£1,468m

>£1,858m

£924m

£1,140m £1,324m

2012

2013

2014

2015

2016

2017
objective

16%

£662m

22%

£573m

£471m

16%

£765m

£1.1bn

£0.9bn

£484m

£592m

£673m

2012

2013

2014

2015

2016

2017
objective

Group objective

3.  Group cumulative underlying free surplus
Cumulative Group underlying free surplus generation of at least 
£10 billion over the four-year period from 2014 to end-2017

£10bn

£5.6bn

2014-2017 objective

Key

  Expressed at December 2013 foreign exchange rates 

  Comparative results on reported currency basis 

  2017 objective

  Note
*  The objectives assume exchange rates at December 2013 and economic assumptions made by Prudential in calculating the EEV basis supplementary information 
for the half year ended 30 June 2013, and are based on regulatory and solvency regimes applicable across the Group at the time the objectives were set. The objectives 
assume that the existing EEV, IFRS and Free Surplus methodology at December 2013 will be applicable over the period.

In 2015 new business APE sales increased 
by 26 per cent, driven by 30 per cent 
growth in regular premium new business 
(which contributes 93 per cent of our APE 
sales), offsetting the 8 per cent reduction in 
single premiums, which are more 
susceptible to softer economic conditions. 
Our sales performance continues to benefit 
from our broad-based multi-channel 
distribution platform, new product 
launches and continued actions to improve 
both distribution scale and productivity. 
Agency APE sales were 29 per cent higher 
across the region, reflecting continued 
investment in agency manpower and an 
improvement in average agent productivity 
of 25 per cent. Our core bank partnerships 
continue to make good progress, led by 
Standard Chartered Bank, where APE sales 
rose by 16 per cent. New business profit 
was up 28 per cent at £1,490 million and 
outpaced the APE sales growth of 
26 per cent.

In Hong Kong, APE sales grew 74 per cent, 
driven by increases in agency headcount 
and productivity and also from our 
successful inroads into Hong Kong’s broker 
network. During 2015, we have also seen 
acceleration in demand from Mainland 
China-based customers, with around 
70 per cent of this business having an 
annual premium below US$5,000. We 
remain well placed to satisfy the growing 
demand for savings and protection 
products from both domestic and 
Mainland China customers.

Our joint venture with CITIC in China 
continues to perform well, with APE sales 
growth of 28 per cent and operations now 
in 64 cities. The second half of the year was 
marked by significantly higher levels of 
volatility in investment markets, which 
impacted single premium business through 
the bancassurance channel. However, 
regular premium sales remain strong, with 

growth of 34 per cent in the fourth quarter 
and 29 per cent for the year. Furthermore, 
sales of health and protection business 
nearly doubled during the year, 
contributing over 42 per cent of our APE 
sales in China. We are well prepared for the 
implementation in 2016 of China’s Risk 
Oriented Solvency System (C-ROSS) and 
we do not expect this to cause any issues 
for our business.

In Singapore, we continue to lead the 
market for regular premium products 
with a market share of 23 per cent7 and 
the largest agency force in the industry. 
During 2015, we have focused on 
growing regular premium agency-sourced 
protection sales, which has enhanced 
the mix of business and contributed to a 
7 per cent increase in new business profit 
through this channel. Reflecting our 
proactive de-emphasis of universal life 
sales, and the effect of cessation of 

06

Prudential plc Annual Report 2015 www.prudential.co.ukdistribution relationships with Maybank 
and Singpost, total APE sales were 
13 per cent lower in 2015. 

Indonesia continues to generate material 
levels of new business value for our Asia 
business, and the recurring regular 
premium nature of our in-force portfolio 
has driven a 21 per cent increase in IFRS 
operating profit. Our sales performance 
reflects both softer market conditions and 
the impact of deliberate, proactive actions 
to further improve the quality of our 
distribution. While this might affect 
shorter-term sales progression, it 
conserves value and positions us well to 
capitalise on the eventual upturn. Market 
conditions for new business sales remain 
challenging, with suppressed consumer 
sentiment making it harder to close sales, 
reflected in APE sales 11 per cent lower at 
£326 million. However, average agency 
case sizes increased by 9 per cent in 2015. 
We remain confident about our long-term 
prospects in Indonesia given the low 
insurance penetration levels and we are 
continuing to invest in building our agency 
force nationwide.

In Malaysia, we have seen continued 
success from our strategy to increase our 
penetration of the Bumi sector, where we 
are the largest provider with a 43 per cent 
share of the Takaful market. In addition to 
growing the agency force by 13 per cent, 
we have increased our activity in 
bancassurance with APE sales from this 
channel up 68 per cent. Overall APE sales 
increased by 17 per cent in the year.

All our other markets have delivered 
good-quality growth. In the Philippines, 
we have continued to focus on the agency 
channel, with increased manpower and 
higher average case sizes driving APE sales 
growth of 20 per cent in this channel. 
Overall APE sales were up 9 per cent, 
reflecting our decision to be selective in how 
we participate in bancassurance. Thailand’s 
APE sales were up 12 per cent, driven by 
strong growth from our main bancassurance 
partners, United Overseas Bank and 
Thanachart. Vietnam had an excellent year, 
with APE sales growing 32 per cent on 
higher levels of agency activity. Our 
greenfield operations in Cambodia 
continue to move ahead well, with APE sales 
up 167 per cent. While our larger, more 
established markets are progressing well, 
our ability to execute across the spectrum, 
covering markets at different stages of 
development, is key to driving long-term, 
profitable growth in the region.

Our joint venture with ICICI Bank in India 
remains the leader in the private sector 
with a market share of 12 per cent and APE 
sales growth of 21 per cent. In Taiwan and 
Korea, we remain selective in our 
participation and as a result we are content 
to tolerate fluctuations in new business 
volumes. Both businesses have generated 
a higher level of IFRS operating profit.

Despite significant volatility in capital 
markets, Eastspring Investments, our Asia 
asset management business, delivered 
strong results in 2015, with record 
third-party net inflows of £6.0 billion, 
up 11 per cent on 2014. The businesses 
benefited from robust inflows into equity 
funds, including Asian equity funds in 
Japan, good investment performance in 
Korea and India driving excellent domestic 
flows and healthy net inflows into bond 
funds from our joint ventures in China and 
India. Total funds under management at 
31 December 2015 were a record 
£89.1 billion, up 16 per cent on the prior 
year as a result of net inflows from both our 
third-party and our life businesses.

The fundamentals of our Asian business 
remain compelling and we have the 
capabilities and market positions to be able 
to deliver long-term, profitable growth.

Our businesses and their performance – 
Asia page 18

US
Our US business delivered a strong 
performance in 2015, with total IFRS 
operating profit of £1,702 million, up 
9 per cent (18 per cent on an actual 
exchange rate basis). Jackson’s life IFRS 
operating profit grew 10 per cent 
(18 per cent on an actual exchange rate 
basis) to £1,691 million, driven by increased 
fee income from higher levels of separate 
account assets. The growth in operating 
profit underpinned significant levels of 
capital generation in the year, enabling 
Jackson to remit a record £470 million of 
cash to the Group (2014: £415 million), 
while maintaining a healthy balance sheet. 
Jackson’s risk-based capital ratio at the end 
of 2015 was 481 per cent, compared to 
456 per cent at the end of 2014.

The US economy experienced uneven 
performance during 2015, with a 
noticeable deceleration in consumer 
spending and a contraction in business 
investment in the fourth quarter. 
Employment data was more positive, with 
non-farm payrolls in the last two months 
of the year exceeding expectations. This 
contributed to the Federal Reserve 
decision to increase the Federal Funds’ 
target rate by 25 basis points in December. 
The S&P 500 Index ended the year roughly 
in line with year-end 2014 levels and the 
10-year treasury rate rose 10 basis points 
to 2.28 per cent at the end of 2015.

Overall, in 2015 the US competitive 
landscape remained relatively stable, 
although the industry continued to adjust 
its products and benefits in reaction to 
regulatory developments and economic 
conditions. Within variable annuities, 
providers are mainly choosing to modify 
their product offerings through reductions 
in fund availability and increased fees. With 
a final fiduciary rule expected from the US 
Department of Labor in the first half of 
2016, we are working on contingency plans 

with the expectation of some changes to 
the rule, but the basic framework of the 
original proposal is presumed to remain 
intact. Given Jackson’s proven record of 
product innovation, best-in-class 
infrastructure, access to competitive 
intelligence and integration of product 
design with distribution, we believe we are 
well positioned to respond, adapt and take 
advantage of any market disruptions.

Jackson achieved total retail APE sales of 
£1,606 million in 2015, broadly consistent 
with the levels in 2014. Including 
institutional sales, total APE sales increased 
3 per cent to £1,729 million, driving an 
8 per cent growth in new business profit 
to £809 million. 

Total variable annuity APE sales of 
£1,512 million in 2015 remained flat 
compared to 2014, reflecting Jackson’s 
continued focus on proactively managing 
sales of products with living benefits to 
maintain an appropriate balance of revenue 
streams and match our annual risk appetite. 
The proportion of variable annuity sales 
without living benefits remains significant 
at 33 per cent of total variable annuity APE 
sales, broadly in line with last year. Elite 
Access continues to be the undisputed 
leader in the investment-only variable 
annuity market with APE sales of 
£314 million (2014: £335 million), with the 
proportion of business from non-qualified 
accounts representing 69 per cent of the 
total (up from 66 per cent in 2014). With 
£9.6 billion in assets since its launch in 
March 2012, Elite Access not only reflects 
Jackson’s strength in commercialising a 
low-cost, no-guarantee product but also 
in navigating a demand shift from qualified 
to non-qualified accounts. In relation to 
variable annuities with living benefit 
guarantees, during 2015 we introduced a 
broader range of living benefit features to 
policyholders, creating additional product 
capacity to meet the underlying customer 
demand. Overall, Jackson’s statutory 
separate account assets increased by 
5 per cent, from £86.5 billion in 2014 to 
£91.0 billion in 2015 (up 11 per cent on 
an actual exchange rate basis), reflecting 
positive business flows.

Jackson’s strategy is unchanged, serving 
the 75 million US baby boomers as they 
enter retirement. We continue to price new 
business on a conservative basis, targeting 
value over volume, and the economics of 
our business remain very attractive. Our 
hedging remains focused on optimising the 
economics of our exposures over time 
while maintaining a strong balance sheet. 
Our hedging programme continued to 
perform well throughout 2015 and under 
the recent volatility experienced in the 
markets. Our credit book is in good shape 
and we have continued to take actions to 
improve further its quality, increasing our 
treasury position and reducing our 
high-yield energy exposure. With this 
strategy, Jackson has been able to deliver 

07

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significant profitable growth across the 
cycle, and since 1 January 2008, has 
remitted nearly US$3.3 billion of cash to 
the Group. Our performance continues to 
demonstrate that Jackson’s approach has 
successfully translated into value for 
customers and into profits and cash for 
shareholders.

Our businesses and their performance – 
United States page 24

UK and Europe
Our UK business delivered strong growth 
in IFRS operating profit, new business 
profit and free surplus generation. We 
continue to execute successfully our UK 
strategy, focusing on our core strength of 
investment-based retail offerings, selective 
participation in the wholesale business 
segment and active management of our 
in-force book. Life IFRS operating profit 
was 60 per cent4 higher at £1,167 million 
and includes £339 million from the positive 
impact of specific management actions 
undertaken in the second half to position 
the balance sheet more efficiently under 
the new Solvency II regime, which are not 
expected to recur going forward. Cash 
remitted to the Group increased to 
£331 million (2014: £325 million).

In 2015, APE sales grew 23 per cent4 
to £1,025 million, with a consequent 
23 per cent4 increase in new business profit 
to £318 million. These results demonstrate 
the strength of our customer propositions 
in retail risk-managed investment products, 
combined with our diversified distribution 
capability. In 2015 we continued to 
participate in the pensions de-risking 
market in a disciplined manner, and 
delivered a robust performance from 
this sector.

Our retail business achieved APE sales 
growth of 32 per cent to £874 million (2014: 
£663 million4) driven by a growing demand 
for our savings and retirement products 

underlying free surplus generation 

£3,050m
15%

increase on 2014

08

and specifically the distinctive PruFund 
range, with momentum increasing through 
the year as additional products and 
services came online including PruFund 
ISA, Flexible Income Drawdown and our 
simplified non-advised drawdown Pension 
Choices Plan. Our capabilities in multi-
asset investing, the strength of our brand 
and diversified distribution, collectively 
position us well to meet evolving customer 
needs in a post-pension freedoms 
retirement market. Retail new business 
profit increased by 31 per cent4, benefiting 
from increased sales volumes partially 
offset by a lower contribution from 
individual annuity sales. APE sales of 
individual annuities decreased by 
46 per cent from 2014 levels to £57 million 
and now represent 7 per cent of retail sales. 

Demand for our PruFund multi-asset funds 
among our target customer base remains 
strong as customers continue to be 
attracted by both the performance track 
record and the benefits of a smoothed 
return in managing market volatility and 
reducing customer investment risk. Our 
successful launch in February 2015 of the 
PruFund range of investment funds within 
an ISA wrapper generated APE sales of 
£73 million, with assets under management 
totalling £674 million at the end of 
December 2015. In total across all 
products, PruFund APE sales of 
£574 million increased by 82 per cent, with 
total assets under management having 
increased 42 per cent since the start of the 
year to £16.5 billion. 

Onshore bonds APE sales of £258 million 
increased by 11 per cent and offshore 
bonds APE sales of £75 million rose by 
21 per cent over the previous year. 
Reflecting increased demand for our wider 
range of retirement solutions post-pension 
reforms, income drawdown APE sales 
have almost trebled to £102 million and 
individual pensions APE sales have more 
than doubled to £150 million compared to 
2014. We continue to diversify our product 
portfolio in response to the expanding 
market for flexible retirement income and 
pensions products.

Corporate pensions APE sales of 
£152 million were 3 per cent higher than 
in 2014. We remain the largest provider 
of additional voluntary contribution plans 
within the public sector, where we provide 
schemes for 73 of the 101 public sector 
authorities in the UK (2014: 72 of the 99).

Our bulk annuity business concluded four 
deals, generating APE sales of £151 million 
(2014: £171 million, seven deals), new 
business profit of £117 million (2014: 
£105 million) and IFRS operating profit of 
£89 million (2014: £105 million). In 2015, 

our approach to bulk transactions in the 
UK continued to be one of disciplined 
participation, focusing on those 
opportunities where we can bring both 
significant value to our customers and 
meet our shareholder return requirements. 
The implementation of Solvency II has 
increased significantly the capital intensity 
of annuity business and this will 
significantly reduce our appetite to transact 
bulk business going forward. 

In Poland, our life business continues to 
grow steadily. The business now has 18 
branches across the country and 597 
financial planning consultants. Its success 
demonstrates our ability to build a new 
business franchise by transferring our 
existing product and distribution strengths 
to new markets.

Our strategy in the UK and Europe remains 
to leverage our investment expertise, 
distribution scale and well established 
brand in order to deliver capital-light 
profitable growth in retail investment 
products, while managing our in-force 
business to generate long-term earnings 
and cash.

Our businesses and their performance – 
United Kingdom – Insurance and investments 
page 28

Africa
During 2015, we continued to develop 
our businesses in Sub-Sahara Africa. 
We entered the Uganda insurance market 
through the acquisition of Goldstar Life 
Assurance in June 2015 and established 
bank distribution agreements with Societe 
Generale and Fidelity Bank in Ghana, 
and with Standard Chartered in Kenya. 
In January 2016, we announced entry into 
Zambia via our acquisition of Professional 
Life Assurance. Once regulatory approval 
is received for the Zambia acquisition, our 
footprint in Africa will have expanded to 
four countries with access to nearly 1,300 
agents and 200 bank branches.

M&G
M&G’s focus on producing superior 
long-term investment returns, coupled with 
well established distribution in the UK and 
across Europe, underpins its financial 
results. IFRS operating profit of £442 million 
was broadly in line with 2014, with cash 
remittances to Group of £302 million, up 
6 per cent. At the end of 2015 M&G’s total 
funds under management were 7 per cent 
lower at £246.1 billion (2014: £264 billion), 
with external funds under management of 
£126.4 billion accounting for 51 per cent 
of the total, compared with 45 per cent 
five years ago. Despite outflows in 2015, 
M&G’s total funds under management 
have grown from £198.3 billion at the end 

Prudential plc Annual Report 2015 www.prudential.co.ukMike Wells with Prudential’s Group Executive Committee
Standing, left to right: Alan Porter, Jonathan Oliver, John Foley, Michael McLintock, Al-Noor Ramji, Julian Adams, Tim Rolfe.  
Seated, left to right: Barry Stowe, Penny James, Mike Wells, Nic Nicandrou, Tony Wilkey. Further details on page 371.

of 2010 to £246.1 billion at the end of 2015, 
reflecting M&G’s continued focus towards 
innovation and asset class diversification. 

Gross retail and institutional inflows 
amounted to £33.6 billion (2014: 
£38.0 billion). Redemptions in the retail 
business, however, resulted in overall net 
outflows of £7.0 billion in 2015. Retail net 
outflows of £10.9 billion (2014: net inflows 
of £6.7 billion) were partially offset by 
institutional net inflows of £3.9 billion 
(2014: £0.4 billion).

In the fourth quarter of 2015, M&G 
experienced net retail outflows of 
£3.5 billion, including £2.4 billion from 
Europe. This reflected the continuation of a 
market-wide change in investor sentiment 
away from fixed income, against a 
backdrop of high levels of volatility and 
macroeconomic uncertainties, conditions 
that have continued into the early part of 
2016. Our strategy of diversification by 
asset class has helped attract good net 
inflows into several M&G multi-asset funds 
(totalling £2.0 billion) and into our retail 
property fund (£0.5 billion) in 2015.

At the end of 2015, retail funds under 
management were 18 per cent lower at 
£60.8 billion (2014: £74.3 billion). Retail 
funds under management from 
Continental Europe represent 39 per cent 
of total retail assets.

A track record of innovation in the 
institutional market has enabled M&G to 
be at the forefront of a number of specialist 
fixed-income markets, including leveraged 
finance and infrastructure investment. 
Net institutional inflows were £3.9 billion, 
compared with £0.4 billion in 2014. The 
M&G Alpha Opportunities Fund has been 
particularly popular with institutional 
investors, attracting £2.0 billion of net 
inflows during 2015.

M&G had a multi-billion-pound pipeline of 
institutional commitments at the end of 

2015 across a diverse range of fixed 
income, real estate and alternative 
investment strategies that have yet to be 
invested. External institutional funds under 
management increased 5 per cent in 2015 
to £65.6 billion (2014: £62.8 billion).

M&G’s disciplined approach to cost 
management is reflected in a small 
improvement in the cost-income ratio to 
57 per cent (2014: 58 per cent), despite the 
impact of lower revenues from reductions 
in the level of average assets managed. 

On 1 February 2016, Michael McLintock 
announced that he is retiring as Chief 
Executive of M&G Investments after 
19 years in the role. I would like to thank 
Michael for his exceptional contribution to 
M&G over the last two decades. Under his 
leadership M&G has grown to become one 
of Europe’s largest fund managers by 
offering innovative investment solutions 
to meet the needs of our customers and 
clients. I wish him all the very best for the 
future. He will be succeeded later this year 
by Anne Richards, whose prior role was 
Chief Investment Officer and Head of 
EMEA at Aberdeen Asset Management. 
Anne joins the Board in June 2016.

M&G remains focused on producing 
superior long-term investment returns for 
clients, while continuing to diversify its 
business by geography and asset class and 
providing capital-efficient profits and cash 
generation for the Group.

Our businesses and their performance – 
United Kingdom – Asset management page 32

Capital and risk management

We continue to take a disciplined approach 
to capital management and have 
implemented a number of measures over 
the last few years to enable us to make our 
capital work more efficiently for the Group. 
Our Solvency II outcome, following 
approval by the Prudential Regulation 

Authority of our internal model in 
December 2015, underscores the strength 
and resilience of the Group’s capital 
position. At 31 December 2015, Group 
Solvency II capital surplus8,9 was estimated 
at £9.7 billion, which is equivalent to a 
Group Solvency II capital ratio of 
193 per cent.

Based on the Insurance Groups Directive 
solvency measure, our surplus position9 
at 31 December 2015 was estimated at 
£5.5 billion (31 December 2014: 
£4.7 billion10), equivalent to a cover of 
2.5 times.

In July 2013, Prudential plc was listed by 
the Financial Stability Board as one of nine 
companies to be designated as a Global 
Systemically Important Insurer, a 
classification that was reaffirmed in 
November 2015. Prudential is monitoring 
the development and potential impact of 
the related framework of policy measures 
and is engaging closely with the Prudential 
Regulation Authority on the implications of 
this designation.

Dividend 

The Board has decided to increase the 
full-year ordinary dividend by 5 per cent 
to 38.78 pence per share, reflecting the 
continued strong financial performance of 
the Group in 2015. In line with this, the 
directors have approved a second interim 
ordinary dividend of 26.47 pence per share 
(2014: final dividend of 25.74 pence), 
which brings the total ordinary dividend for 
the year to 38.78 pence (2014: 
36.93 pence). In addition, the Board has 
decided to award a special dividend of 
10 pence per share reflecting the additional 
contribution to earnings from the specific 
management actions taken to position the 
balance sheet more efficiently under the 
new Solvency II regime.

Although the Board has been able to 
approve a special dividend of 10 pence per 

09

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcGroup Chief Executive’s report continued

share in 2015, the Group’s dividend policy 
remains unchanged. The Board will 
maintain its focus on delivering a growing 
ordinary dividend, which will continue to 
be determined after taking into account the 
Group’s financial flexibility and our 
assessment of opportunities to generate 
attractive returns by investing in specific 
areas of the business. The Board believes 
that in the medium term a dividend cover of 
around two times is appropriate.

Full-year dividend pence per share 

Special
dividend

36.93

10.00

38.78

29.19

25.19

33.57

2011

2012

2013

2014

2015

+5%

over 2014 full-year ordinary dividend

Outlook

The strength of our 2015 results 
demonstrates the successful execution of 
our strategy and our distinctive ability to 
deliver profitable growth across the cycle. 
Asia remains at the heart of the Group and 
our progress this year is underlined by the 
strong growth that we have delivered 
across sales, earnings and cash from the 
region. This has been well complemented 
by our disciplined progress in our more 
mature markets of the US and the UK.

The current significant macroeconomic 
uncertainty and market instability is 
resulting in a more unpredictable near-term 

Group Solvency II capital surplus 

£9.7bn
193%

Group Solvency II capital ratio 

10

outlook for global growth prospects. While 
this creates a headwind for our fee-based 
businesses, our progress continues to 
remain underpinned by the structural 
demand for regular premium savings and 
protection products in Asia. Through 
proactive management of our product mix 
and balance sheet and the growing scale of 
stable, recurring income from our in-force 
portfolio, the Group has the flexibility and 
resilience to adapt to changes in the market 
and deliver robust earnings and 
shareholder value.

The Group’s strategy remains centred on 
the long-term opportunity of servicing an 
increasingly self-reliant middle class 
through the provision of savings globally 
and health and protection in Asia. We have 
premium franchises in our chosen markets 
of Asia, the US and the UK, with significant 
structural competitive advantages to 
deliver effectively conservative products 
to protect our consumers’ health and 
wealth and provide absolute and good 
relative returns to our shareholders. 

In Asia, the growing savings and protection 
needs of a rapidly emerging and 
increasingly wealthy population underpin 
our long-term, structural growth prospects 
in the region. The high-quality, recurring 
nature of our income and the scale and 
diversity of our pan-regional platform 
position us well to smooth out the 
inevitable country-level fluctuations to 
deliver value across the cycle.

In the US, our business is focused on the 
provision of products for the savings and 
income needs of the baby boomers 
entering retirement. While the proposed 
Department of Labor regulations are likely 
to reduce the access to valuable retirement 
products and services to the American 
middle class, our competitive advantages 
of superior product performance, low costs 
and strong commercialisation skills align 
the business well to meet these growing 
needs in the new landscape. We are in the 
advanced stages of executing our 
contingency plans, which are designed to 
underpin our future prospects for both 
earnings and cash. 

In the UK, our life business is proving adept 
at navigating the significant changes 
brought about by pension reforms and is 
successfully extending its product offering 
to meet evolving consumer needs. In asset 
management, M&G is currently 
experiencing headwinds but benefits from 
its scale and the diversity of its asset base. 
Our well regarded brands, investment 
performance track record and strong 
market positioning are key attributes that 
support our execution in this market.

We remain well capitalised with a 
defensive, high-quality balance sheet. 

The disciplined execution of our strategy, 
underpinned by the recurring income and 
cash-generating nature of our business, 
positions us well to continue to deliver 
sustainable, long-term profitable value to 
both our customers and shareholders.

Mike Wells
Group	Chief	Executive

Notes
1   The comparative results referenced above and 

elsewhere in this document have been prepared 
using constant exchange rates basis except 
where otherwise stated. Comparative results on 
an actual exchange rate basis are also shown in 
financial tables in the Chief Financial Officer’s 
report on our 2015 financial performance. 
2   Recurring income from Asia in-force book 
represents external renewal gross earned 
premiums (including joint ventures). 

3   Underlying free surplus generation comprises 

underlying free surplus released from long-term 
business (net of investment in new business) 
and that generated from asset management 
operations. The 2012 comparative is based on 
the retrospective application of new and 
amended accounting standards and excludes 
the 2012 one-off gain of £51 million from the sale 
of the Group’s holding in China Life Insurance 
Company of Taiwan. 

4  Following the disposal of the Group’s 25 per cent 

interest in PruHealth and PruProtect in 
November 2014, the 2014 comparative results of 
UK insurance operations have been adjusted to 
exclude results of those businesses. 
5   Annual premium equivalent (APE) sales 

comprise regular premium sales plus one-tenth 
of single premium insurance sales. 

6  Asia 2012 IFRS operating profit of £924 million 

is based on the retrospective application of new 
and amended accounting standards as at 
31 December 2013, and excludes the 2012 one-off 
gain of £51 million from the sale of the Group’s 
holding in China Life Insurance Company 
of Taiwan. 
Source: based on Life Insurance Association, 
Singapore data as at December 2015.

7 

8  The methodology and assumptions used in 

calculating the Group Solvency II capital results 
are set out in note II (c) of Additional unaudited 
financial information. The Group Solvency II 
capital ratio is based on outputs from the  
Group’s Solvency II internal model, approved  
by the Prudential Regulation Authority in 
December 2015.

9   Before allowing for second interim ordinary 

and special dividends. 

10   Before allowing for 2014 final dividend.

Prudential plc Annual Report 2015 www.prudential.co.uk 12 
 14 
 15 
 16 
 18 

Strategic report 

 Our world 
 Our strategy
 How our business works
 Measuring our performance
 Our businesses and their performance

 Corporate responsibility review 2

  18  Asia
  24  United States
  28  United Kingdom – Insurance and investments
  32  United Kingdom – Asset management
 Chief Financial Officer’s report on our  
2015 financial performance
 Group Chief Risk Officer’s report on the risks facing 
our business and how these are managed 

 36 

 49 

 57 

Prudential RideLondon

In 2015 Prudential RideLondon, 
the world’s biggest festival of cycling, 
was a great success, raising more 
than £12 million for charity. Find out 
more on page 64.

 Our communities

11

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Our world

Prudential plc is an international financial services group serving around 24 million 
insurance customers and with £509 billion of assets under management. We are 
listed on stock exchanges in London, Hong Kong, Singapore and New York. 

life customers worldwide

24m
£509bn

assets under management

stock exchange listings

4
167 years

of providing financial security

Premium franchises, best-in-class capabilities

United States

United Kingdom

Jackson 
Founded over 50 years ago, Jackson is one of the largest life 
insurance companies in the US, providing retirement savings 
and income solutions aimed at the 75 million baby boomers. 
Jackson’s pursuit of excellence in product innovation and 
distinctive distribution capabilities have helped it forge a solid 
reputation for meeting customer needs. Jackson has a long and 
successful record of providing advisers with the products, tools 
and support to design effective retirement solutions for their clients.

Prudential UK & Europe
Founded in the UK in 1848, Prudential is a long-established 
leading provider of life and pensions, with a relentless focus 
on the needs of the age cohorts where wealth is most heavily 
concentrated. Our core strengths in with-profits and retirement 
are underpinned by our expertise in areas such as longevity, 
risk management and multi-asset investment, together with our 
financial strength and widely recognised brand. These attributes 
position Prudential UK well to meet customer needs in the UK’s 
evolving marketplace.

Premier retirement income player

Well recognised brand with strong track record

market share variable annuities1

18%
US$199bn+

of statutory admitted assets2

funds under management in with-profits funds3

£104bn
£16bn+

PruFund funds under management2

Our businesses and their performance –  
United States page 24

Our businesses and their performance –  
UK – Insurance and investments page 28

12

Prudential plc Annual Report 2015 www.prudential.co.ukUnited Kingdom

Asia

M&G
M&G has been investing money for individual and institutional 
clients for over 80 years. M&G has grown to be one of Europe’s 
largest retail and institutional fund managers by developing its 
expertise in active investment. M&G has a conviction-led 
and long-term approach to investment, developing a deep 
understanding of the companies and organisations in whose 
equities, bonds or property it invests.

Prudential Corporation Asia
Prudential Corporation Asia has leading insurance and asset 
management operations across 14 markets in Asia and serves 
the emerging middle class families of the region’s outperforming 
economies. Prudential has been operating in Asia for over 
90 years and has built high performing businesses with effective 
multichannel distribution, a product portfolio centred on regular 
savings and protection, award-winning customer services and 
a widely recognised brand.

Eastspring Investments is a leading asset manager in Asia and 
provides investment solutions across a broad range of asset classes.

Well recognised brand with strong track record

Leading pan-regional franchise

largest retail fund manager in the UK4

2nd
£246bn+

funds under management2

position in nine out of 12 life markets

Top 3
£89bn+

funds under management2

Our businesses and their performance –  
UK – Asset management page 32

Our businesses and their performance –  
Asia page 18

Notes
1  
2   As of 31 December 2015.

Source: Morningstar Annuity Research Center. 3Q2015. 

3   Excluding Scottish Amicable Insurance Fund. 
4   By total UK Assets under management.

13

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcOur strategy

Our clear and consistent strategy utilises our capabilities, footprint and scale to 
serve the global savings and Asian protection needs of an increasingly self-reliant 
middle class to create long-term value for our customers and our shareholders. 
We focus on three markets, Asia, the US and the UK, where we see continued 
growing demand for our products.

The US baby boomer generation is the 
wealthiest demographic in the global 
economy. Over the next 20 years they will 
be retiring at a rate of 10,000 per day, 
creating significant demand for solutions 
to best help retirees with their retirement 
challenges. 

In Asia there is a growing and increasingly 
affluent middle class which by 2020 is 
forecast to become 1.9 billion people and 
represent over half of the global middle 
class. This group is increasingly wealthy 
but largely uninsured and has significant 
and growing savings, accumulation, health 
and protection needs. 

The UK has an ageing population which 
remains under-saved for the long term. 
This will drive increasing demand for 
savings products and retirement income 
solutions which will provide opportunities 
for both life insurers and asset 
management. 

vin g s,  h

a
S

e

a l t h  and pro

t

e

c

t

i

o

n

A si a
Significant protection
gap and investment
needs of the middle class

s
g
n

i
v
a

S

US
Transition of
baby boomers
into retirement

Self-reliant
global
middle
class

UK
Savings gap and
ageing population in need 
of returns and income

S

a
v
i

n
g
s

To capture these opportunities we:

Leverage strength and scale, 
and proactively manage risk
Balance sheet strength and proactive 
risk management enable us to make 
good our promises to customers and 
are therefore key drivers of long-term 
value creation and relative 
performance. In spite of the 
challenging macroeconomic 
environment we continue to 
strengthen our capital position 
through generation of organic 
earnings and specific management 
actions, which since 2010 include:

—   Controlling sales of US variable 
annuities in a manner that 
appropriately balances value, 
volume, capital generation and 
balance sheet risk; and 

—   Longevity reinsurance and asset 
portfolio optimisation in our UK 
life businesses.

Allocate capital with 
discipline, focusing on 
long-term returns 
We rigorously allocate capital to the 
highest-return products and 
geographical locations with the 
shortest payback periods, in line with 
our risk appetite. This has had a 
positive and significant impact on our 
capital generative growing in-force 
portfolio and, in turn, has transformed 
the capital dynamics of our Group. For 
example, the free capital generated 
from our in-force operations reached 
£3.8 billion in 2015 compared to 
£2.4 billion five years ago (on an actual 
exchange rate basis). This 
transformation enabled our business 
operations to remit £1,625 million to 
the Group in 2015, compared to 
£1,105 million in 2011. 

Provide balanced metrics 
and disclosures 
We aim to have clarity and consistency 
internally and externally in the 
performance indicators that drive our 
businesses. Alongside this we develop 
our financial disclosures to enable our 
stakeholders to fairly assess our 
long-term performance. We have 
three main objectives:

—   To demonstrate how we generate 

profits under the different 
accounting regimes; 

—   To show how we think about 

capital allocation via measures 
that highlight the returns we 
generate on capital invested in 
new business; and

—   To highlight the cash generation 
of our business, which over time 
is the ultimate measure 
of performance. 

Focus on customers 
and distribution 
Our customers are at the heart of the 
decisions we make. We focus on 
understanding our customers’ needs 
and requirements in each of our 
chosen markets as we believe that in 
order to do well for our shareholders 
we must first serve our customers. 

We consistently develop our product 
portfolio, designing it around our 
customers’ needs and providing them 
with peace of mind, whether that be in 
relation to saving for retirement or 
insuring against the risks of illness, 
death or critical life events. Satisfied 
customers become our advocates, 
recommending our products and 
services to their friends and families.

Distribution plays a key role in our 
ability to reach, attract and retain 
these valued customers across our 
regions. Building out and diversifying 
our distribution capabilities helps 
ensure that we fully capitalise on the 
opportunities available to us in each of 
our regions.

14

Prudential plc Annual Report 2015 www.prudential.co.ukHow our business works

We provide protection and savings opportunities to our customers, social and 
economic benefits to the communities in which we operate, jobs and opportunities 
to our employees and long-term value for our investors. By offering security, pooling 
savings and making investments, we help to drive the cycle of growth. 

t i o n

u

t i o n
u
s t o m e r s ’
t a i n
e
d   r
n

u

d  c

ds and distri b
d brands and effectiv e  d is t ri b
els help us understa n
s, attract new m o nie s a
existing ass ets

ste
u
r
T

n
n
a
h
c

d
e
e
n

n
ra
B

C

Strong capabilitie
product innovatio
attract/retain tale
automation a

n

n

a

p

a

b

il
i
t

s in
 a
, c
t
t
r

u

i

e

s
t

a

c

s

d

 f

o

o

m

t
i

v

e

k

c

e

u

r

m

n

nt a
d ris

Customers
We focus on customers’
protection and savings
needs, providing products
that give them financial
security

m

s

r

a

o

e

a

r

n

n

k

e

t

a

e

g

t

e

n

f

t

e

i

f

s

,

m

e

i

o

c

i

e

n

,

n

t

n

c
y

,

Asset management

d

e

sig

Utilising our capabilities, foo t p r i n t
Produc t s
n innovative products that a l i g n   w i

n
s   a
t h   c

ale  w e
e r n e e ds
c
d  s
m
s t o
u

Generate valuable returns  
for our customers through  
good investment  
performance

Shareholders

Generate value for 
shareholders through fee 
income from managing 
customers’ investments

Life insurance 

Invest customers’ savings 
in a way that reflects their 
personal needs and risk 
tolerance. Provide financial 
protection to customers for 
adverse events

Generate value for shareholders  
through fee and other income for  
managing customers’ savings and  
through insurance underwriting  
profits on financial protection products

Delivering for our stakeholders

We create financial benefits for our investors and deliver economic and social benefits for our customers, our employees and the 
societies in which we operate

Customers
Providing financial security 
and wealth creation

Investors
Growing dividends and share 
price performance enhances 
shareholder value

24m

life customers

187%

total shareholder return1 
achieved since 2010

Employees
Providing an environment with 
equal opportunities, career 
potential and rewards enabling 
us to attract and retain 
high-quality individuals to 
deliver our strategy

Societies
Supporting societies where we 
operate, through investment 
in business and infrastructure, 
tax revenues and community 
support activities

23,507

employees worldwide

£4.8bn

total investment2 in the economy

Notes
1 

 Total shareholder return represents the growth in the value of a share plus the value of dividends paid, assuming that the dividends are reinvested in the 
Company’s shares on the ex-dividend date. 
 Includes investment in business and infrastructure of £1.8 billion, total tax payments of £3.0 billion and total community investment of £21.7 million.

2 

15

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc 
 
 
 
 
 
 
 
Measuring our performance

To create sustainable economic value for our shareholders we focus on delivering 
growth and cash while maintaining appropriate capital 

Profit, cash and capital 

Prudential takes a balanced approach to performance management across IFRS, EEV and cash. We aim to demonstrate how we generate 
profits under different accounting bases, reflecting the returns we generate on capital invested, and highlight the cash generation of 
our business.

What we measure and why

Performance1

IFRS operating profit2 £m
IFRS operating profit is our primary 
measure of profitability. This measure of 
profitability provides an underlying 
operating result based on longer-term 
investment returns and excludes non-
operating items. 

EEV new business profit3 £m
Life insurance products are, by their nature, 
long term and generate profit over a 
significant number of years. Embedded 
value reporting provides investors with a 
measure of the future profits streams of the 
Group. EEV new business profit reflects the 
value of future profit streams which are not 
fully captured in the year of sale under IFRS 
reporting.

EEV operating profit3 £m
EEV operating profit is provided as an 
additional measure of profitability. This 
measure includes EEV new business profit, 
the change in the value of the Group’s 
long-term in-force business, and profit 
from our asset management and other 
businesses. As with IFRS, EEV operating 
profit reflects the underlying results based 
on longer-term investment returns.

Group free surplus generation4 £m
Free surplus generation is used to measure 
the internal cash generation of our business 
units. For insurance operations it 
represents amounts maturing from the 
in-force business during the period less 
investment in new business and excludes 
other non-operating items. For asset 
management it equates to post-tax IFRS 
operating profit for the period.

2,954

3,186

2,520

2,017

CAGR
+20%

4,007

 — Group IFRS operating profit in 2015 

increased by 22 per cent on a constant 
exchange rate basis (26 per cent on an 
actual exchange rate basis), compared 
to 2014, reflecting strong growth in our 
life businesses, with Asia up 16 per cent, 
the US up 10 per cent and the UK up 
60 per cent, on a constant exchange 
rate basis. 

2011

2012

2013

2014

2015

CAGR
+16%

2,617

 — EEV new business profit in 2015 

increased by 20 per cent on a constant 
exchange rate basis (24 per cent on an 
actual exchange rate basis), compared 
to 2014, driven by higher volumes. 

2,115

1,791

1,433

1,536

2011

2012

2013

2014

2015

CAGR
+14%

4,881

4,096

 — Group EEV operating profit in 2015 

increased by 16 per cent on a constant 
exchange rate basis (19 per cent on an 
actual exchange rate basis), compared 
to 2014, reflecting higher new business 
profits and higher contributions from 
the in-force business.

2,868

2,937

3,174

2011

2012

2013

2014

2015

2,462

2,579

1,982

2,080

CAGR
+11%

3,050

 — Underlying free surplus in 2015 

increased by 15 per cent, on a constant 
exchange rate basis (18 per cent on an 
actual exchange rate basis), compared 
to 2014, driven by growth of the 
in-force portfolio, and continued 
discipline in the investment made to 
support new business growth. 

2011

2012

2013

2014

2015

16

Prudential plc Annual Report 2015 www.prudential.co.ukWhat we measure and why

Performance1

Business unit remittances £m
Remittances measure the cash transferred 
from business units to the Group. Cash flows 
across the Group reflect our aim of achieving 
a balance between ensuring sufficient net 
remittances from business units to cover 
the dividend (after corporate costs) and the 
use of cash for reinvestment in profitable 
opportunities available to the Group.

IGD capital surplus5 £bn
During 2015, Prudential was subject to 
the capital adequacy requirements of the 
European Union Insurance Groups 
Directive (IGD) as implemented by the 
Prudential Regulation Authority in the UK. 
The IGD capital surplus represents the 
aggregated surplus capital (on a Prudential 
Regulation Authority consistent basis) of 
the Group’s regulated subsidiaries less the 
Group’s borrowings6. No diversification 
benefit is recognised.

Group Solvency II capital surplus5,7 £bn
Replacing the IGD capital regime, from 
1 January 2016 Prudential will be subject 
to the risk-sensitive solvency framework 
required under European Solvency II 
Directives (Solvency II) as implemented by 
Prudential Regulation Authority in the UK. 
The Solvency II surplus represents the 
aggregated capital (own funds) held by the 
Group less solvency capital requirements.

CAGR
+9%

1,625

 — Business unit remittances increased by 
10 per cent in 2015, compared to 2014, 
with significant contributions from each 
of our four major business units. 

1,482

1,341

1,105

1,200

2011

2012

2013

2014

2015

5.1

5.1

4.7

5.5

4.0

2011

2012

2013

2014

2015

 — Our estimated IGD capital surplus at 
the end of 2015 before allowing for 
dividends5 covered the capital 
requirements 2.5 times.

Solvency ratio
193%

 — The Group has a strong Solvency II 
capital position, with an estimated 
Group Solvency II capital surplus of 
£9.7 billion5 and a solvency coverage 
ratio of 193 per cent.

20.1

Surplus
£9.7bn

10.4

Own 
funds

Solvency
capital
requirement

Chief Financial Officer’s report on our 2015 financial performance page 36

2017 objectives8

We are making good progress towards the objectives we announced in December 2013:

2012  £m11

2013  £m

2014  £m

2015  £m

CAGR
(since 2012)  %

2017

Objectives8 

Asia objectives
Asia life and asset management IFRS operating profit

Reported actuals
Constant exchange rate9
Constant exchange rate change % (year-on-year)

Asia underlying free surplus generation4,10

Reported actuals
Constant exchange rate9
Constant exchange rate change % (year-on-year)

924
901

484
471

 1,075 
 1,075 
 19 

 1,140 
 1,260 
 17 

 1,324 
 1,468 
17

573
573
22

592
662
16

673
765
16

Group objective for cumulative period 1 January 2014 to 31 December 2017
Cumulative Group underlying free surplus generation from 2014 onwards 

>£1,858 million
>15% CAGR

18

£0.9 – £1.1 billion

Actual

1 Jan 2014
to 31 Dec 2015

Objective

1 Jan 2014 to
31 Dec 2017

£5.6bn

> £10bn 

Notes
1  The comparative results shown above have been prepared using actual 
exchange rate (AER) basis except where otherwise stated. Comparative 
results on a constant exchange rate (CER) basis are also shown in financial 
tables in the Chief Financial Officers’ report on our 2015 financial 
performance. CAGR is Compound Annual Growth Rate.

2   The basis of IFRS operating profit based on longer-term investment returns is 
discussed in note B1.3 of the IFRS financial statements. The IFRS profit before 
tax attributable to shareholders have been prepared in accordance with the 
accounting policies discussed in note A of the IFRS financial statements.

3   The EEV basis results have been prepared in accordance with the EEV 
principles discussed in note 1 of EEV basis supplementary information. 
4   Free surplus generation comprises underlying free surplus released from 
long-term business (net of investment in new business) and that generated 
from asset management operations.

5   Estimated before allowing for second interim ordinary and special 

dividends. IGD Capital Surplus for 2014 and comparative years estimated 
before allowing for final dividend.

6   Excludes subordinated debt issues that qualify as capital.
7   Excludes surplus in ring-fenced policyholder funds. The methodology and 

assumptions used in calculating the Group Solvency II capital results are set out 

in note II (c) of Additional unaudited financial information. The Group 
Solvency II capital ratio is based on outputs from the Group’s Solvency II internal 
model, approved by Prudential Regulation Authority in December 2015.
8   The objectives assume exchange rates at December 2013 and economic 

assumptions made by Prudential in calculating the EEV basis supplementary 
information for the half year ended 30 June 2013, and are based on regulatory 
and solvency regimes applicable across the Group at the time the objectives 
were set. The objectives assume that the existing EEV, IFRS and Free Surplus 
methodology at December 2013 will be applicable over the period.
9   Constant exchange rate results translated using exchange rates as at 

December 2013.

10   The 2012 comparative is based on the retrospective application of new and 

amended accounting standards and excludes the one-off gain of £51 million from 
the sale of the Group’s holdings in China Life Insurance Company in Taiwan.
11   Asia 2012 IFRS operating profit of £924 million is based on the retrospective 
application of new and amended accounting standards, and excludes the 
one-off gain of £51 million from the sale of the Group’s holdings in China Life 
Insurance Company in Taiwan.

17

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc 
Our businesses and their performance

Asia

Serving the savings, health and protection needs of the 
growing and increasingly affluent Asian middle class

Performance highlights

 — Performance is on track to deliver the 

New business profit1 £m

Total IFRS operating profit £m

2017 financial objectives

 — Continued delivery across key value 
creation metrics. On a constant 
exchange rate basis, new business profit 
up 28 per cent, total IFRS operating 
profits up 17 per cent and free surplus 
generation up 16 per cent

 — Agency headcount up 13 per cent; 
APE per active agent up 25 per cent

 — Strong growth from major 
bancassurance partners

 — More than 25 per cent of APE sales 
comes from products launched in 
past 24 months 

 — Record third party net in-flows in 

Eastspring Investments

18

1,139

1,162

982

811

1,490

1,324

51*

924

1,075

1,140

774

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

*

Gain on sale of China Life Insurance Company 
in Taiwan

Net cash remittances £m

Eastspring Investments 
funds under management £bn

400

400

341

467

89

77

58

60

50

206

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Prudential plc Annual Report 2015 www.prudential.co.uk 
GDP growth in Prudential 
Corporation Asia’s markets US$trn

+US$7trn

24.1

17.1

2014

2020

Growing middle class bn

+700m people

1.9

1.2

2010

2020

Source: Based on IMF and includes China, 
Cambodia, Hong Kong, India, Indonesia, Korea, 
Malaysia, Philippines, Singapore, Taiwan, 
Thailand and Vietnam.

Market overview

Asia’s economic transformation continues 
to generate material increases in personal 
wealth and drives significant demand for 
solutions to individuals’ financial planning 
needs. During 2015, macroeconomic and 
geopolitical turbulence continued to create 
some challenges but the long-term 
potential remains compelling.

The degree of state-sponsored financial 
provision for healthcare and other social 
services varies by market, but is typically 
very basic, and it is widely appreciated that 
the private sector has a very important 
complementary role. Protection gaps 
remain high and the regulators have tasked 
the industry with improving levels of 
financial literacy and addressing this issue. 
Consequently, the regulations governing 
the industry continue to evolve in largely 
positive ways with good outcomes for 
customers and shareholders. 

There is a healthy competitive environment 
with a good mix of domestic, regional and 
international companies operating in the 
markets. However, barriers to entry remain 
high in terms of the availability of new 
licences, the need for significant capital 
investment and the challenges in building 
distribution scale and quality.

Given the low penetration rates of 
insurance and investment products we see 
considerable growth opportunities over 
the long term.

Favourable demographic and 
economic trends
Asia (excluding Japan) is leading the world 
in terms of GDP growth. In the period 
2014 to 2020, it is expected to generate 
around US$7.0 trillion2 of new GDP, more 
than the US and the other advanced 
economies combined.

vin g s,  h

a
S

e

a l t h  and pro

t

e

c

t

i

o

n

As ia
Significant protection
gap and investment
needs of the middle class

 ‘Asian families have very clear 
financial protection gaps and 
savings needs but these are 
significantly underserved by 
the industry.

We have a responsibility to do a 
much better job of reaching these 
people and providing them with 
appropriate products and advice.’

Tony Wilkey
Chief Executive,  
Prudential Corporation Asia

Our strategy

Prudential has built a well 
diversified Asian platform that 
matches our distribution and 
product strengths to each market’s 
long-term opportunities in the life 
sector, and maximises our asset-
gathering capabilities in the region’s 
investment management industry.

Our strategy page 14

s
g
n

i
v
a

S

US
Transition of
baby boomers
into retirement

Self-reliant
global
middle
class

UK
Savings gap and
ageing population in need 
of returns and income

S

a
v
i

n
g
s

  www.prudentialcorporation-asia.com

19

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcPrudential Corporation Asia is a powerful franchise with 
a wide footprint in the right markets, established go-to 
market capabilities and superior brand strength.

A platform for growth

Asia population

3,302m

Prudential customers

14m

Prudential agents

500,000+

Prudential bancassurance branches

10,000

A trusted brand and market leader in Asia

Distribution

Product

Other 11%

Linke

d 2

3

Vietnam

Market ranking5

Population

Penetration6

1st

92m

0.7%

Long-term industry leader
 — Strong presence in major cities and all 

63 provinces

 — 97 per cent brand recognition
 — 1.3 million customers
 — Circa 100,000 agents, one third of 

industry

%
9
5
y
c
n
e

g

A

Customers

B
a
n
c
a
 3
0
%

%
1
5
s
g
n

i

v

a

S

Customers

%

UAE8

Population

9.3m

P
r

ote

ction 26%

—   Proven multichannel model
—   Over 500,000 agents
—   Selling through over  
10,000 bank branches

—   All season product solutions
—   >25% APE from new products3
—   Pioneering service proposition

Platform
—   We’ve been working in Asia since 1923
—   Top 3 position in nine out of the  

Asset management
—   Strong presence in Asia
—   Circa £90 billion funds under 

12 life markets

management

—   Top decile brand awareness4

—   Operating in 10 major Asian markets5

Thailand

Market ranking5

Population

Penetration6

9th

69m

3.6%

Excellent bancassurance platform
 — APE has grown 2.7 times since 

acquisition of Thanachart Life in 2013
 — Access to 800 branches nationwide 
with partners – Standard Chartered 
Bank, United Overseas Bank and 
Thanachart Bank

20

Cambodia

Market ranking5

Population

Penetration6

1st

16m

0%

Prudential plc Annual Report 2015 www.prudential.co.ukOur businesses and their performance continued 
 
India

China

Korea

Market ranking5

1st

Market ranking5

3rd

Market ranking5

Population

1,276m

Population

1,375m

Penetration6

2.6%

Penetration6

1.7%

Population

Penetration6

17th

51m

7.2%

Successful joint venture
 — Operating in 64 cities
 — 50 per cent increase in 

number of active agents 
during 2015

 — Broad range of bank 
partners – regional, 
national, international

Taiwan

Market ranking5

Population

Penetration6

16th

23m

15.6%

Malaysia

Market ranking5

Population

Penetration6

Singapore

Market ranking5

Population

Penetration6

1st

31m

3.1%

2nd

6m

5%

Well positioned to capture emerging 
opportunity in Bumi segment
 — Largest agency in the industry
 — Most productive bancassurance 

relationships

 — Pioneer in linked policies with riders 
for flexible savings and protection
 — 43 per cent7 market share of Takaful 
(Sharia compliant) life business.

Professional agency complemented 
by a distinctive range of bank partners
 — Market-leading PruShield product 

drives customer acquisition

 — Number one for regular premium new 

business

 — Focus on ‘value over volume’; agency 
new business profit up 7 per cent over 
prior year

Hong Kong

Market ranking5

Population

Penetration6

2nd

7m

12.7%

Resilient distribution platform
 — Leading insurer with scale in agency 

and bank distribution

 — 2015 saw a 39 per cent increase in 
active manpower and a 27 per cent 
increase in productivity

 — Successful partnership with Standard 
Chartered Bank now in 18th year

 — Product innovations drive new 

customer acquisition and repeat sales

Japan8

Population

127m

Philippines

Market ranking5

Population

Penetration6

2nd

101m

1.6%

Rapidly scaling up distribution
 — Almost tripled agency size in less than 

three years

 — Expanding across country
 — Improving efficiency – 80 per cent of 
policies now processed ‘straight 
through’

 — Market leader in linked-with-

protection policies

Indonesia

Market ranking5

Population

Penetration6

1st

255m

1.1%

Unmatched platform with scale 
and geographic reach
 — Over 400 agency offices across 

country

 — Largest agency force
 — High-tech agency training and 

licensing

 — ‘All-in-one’ product solution 

combines protection, investment and 
savings

 — Conventional and Takaful options
 — Value-add services such as 

PRUHospital Friends

21

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcMore mortality cover US$trn 

Mortality 
Protection Gap

Income to 
maintain living 
standards

Life Insurance

Savings

US$50trn
Mortality protection gap

More health cover US$bn

Total future 
healthcare 
costs

Health 
Protection Gap

Projected 
expenditure to 
cover future 
healthcare

US$161bn
Gap in healthcare protection by 2020

Better use of savings

11%

28%

61%

19%

50%

31%

North 
America

Asia
ex Japan

  Bonds

  Equities 

  Cash 
2x
proportion of savings in cash 
higher than the US

Source: Based on Swiss Re report and includes 
Hong Kong, India, Indonesia, Korea, Malaysia, 
Philippines, Singapore, Taiwan, Thailand and 
Vietnam; BCG wealth 2015.

22

Strong demand for savings 
and protection products 
As people move into the middle class, their 
increased wealth and higher income give 
them the opportunity to make financial 
plans for the first time. Typically the priority 
is to provide protection for their families 
and establish a regular savings plan 
through a life insurance policy.

Social welfare provisions vary by market in 
Asia but generally fall well below the levels 
people need to sustain their families’ 
lifestyle in the event of a personal tragedy 
such as the diagnosis of a critical illness. 
Also, while basic medical services may be 
provided by the state, there can be a high 
level of out-of-pocket expenses, creating 
demand for financial solutions to 
significantly improve an individual’s 
experience through access to private 
medical services. Therefore, critical illness 
and medical riders are popular additions to 
life insurance policies.

Traditionally, Asians would have relied on 
their children to provide for them in their 
retirement but with family sizes decreasing 
people are increasingly making their own 
financial provisions and life insurance 
policies are a popular part of a retirement 
plan.

Once the savings and protection solutions 
are in place there is the opportunity to 
invest. Single premium insurance policies 
are also important in more developed 
markets and it is likely that customers will 
increasingly seek access to different asset 
classes through mutual funds as their 
wealth grows and their financial needs 
become more sophisticated.

Evolving regulatory environment
Each Asian market has evolved its own 
regulatory regime depending on the 
heritage of the industry, experiences and 
developmental priorities. 

Regulators across the region are generally 
keen to promote the growth of the life 
insurance industry as they appreciate the 
social utility of providing financial security 
to individuals, and the way insurers can 
channel unproductive cash savings into 
long-term investments in the economy. 
However, they are imposing higher 
standards on the industry and monitoring 
compliance more actively, with increasing 
focus on the quality of advice distributors 
provide and the suitability of the products 
offered. Although assessments of solvency 
can vary considerably market by market, 
there is increasing convergence on 
risk-based calculations.

What we do and how we do it
Although Prudential has been operating in 
Asia for over 90 years, we began building 
our regional business in earnest in 1994 
with the establishment of Prudential 
Corporation Asia. Since then, Prudential 
Corporation Asia has entered new markets, 
added considerable agency scale and 
launched bank distribution, developed 
product capabilities – particularly 
unit-linked with protection – and built a 
customer-centric brand anchored on the 
tag line ‘Always Listening, Always 
Understanding’. 

Today, Prudential Corporation Asia is 
focused on leveraging this platform to grow 
in a disciplined way for the benefit of our 
customers, shareholders and communities. 
Success is defined by metrics that ensure 
we deliver volume, value and good service.

Market participation
Each market is unique and our overarching 
regional strategy is very specifically 
tailored to the opportunities that reflect the 
many differences in each country, 
including its stage of economic 
development, cultural preferences, 
regulation, the competitive landscape and 
our own risk appetite.

Life insurance distribution
Prudential Corporation Asia is well 
positioned in terms of its scale and diversity 
of distribution. Over 500,000 agents 
produce around 60 per cent of sales, with 
the remainder mainly coming from 
bancassurance that includes exclusive 
agreements with Standard Chartered 
Bank, UOB and Thanachart. At the core of 
our distribution model is face-to-face 
interaction with customers that delivers 
high-quality, needs-based advice.

Products
Our product portfolio is tailored to suit the 
savings and protection needs of customers 
in each market.

For example, in markets such as Indonesia 
and Malaysia there is a high demand for 
regular premium unit-linked policies that 
provide coverage for hospital and surgical 
and critical illnesses, combined with 
savings for items such as children’s 
education. In Hong Kong, there is high 
demand for participating products where 
the smoothed investment returns are 
particularly appealing as part of a broader 
financial plan.

Prudential plc Annual Report 2015 www.prudential.co.ukOur businesses and their performance continuedShane from the Philippines has 
been a Prudential customer for five 
years, and holds a PRULink Exact 
Protector policy, with the additional 
optional riders Life Care Benefit, 
Personal Accident, Hospitalisation 
Income and Waiver of Total and 
Permanent Disability.

‘Last year, my father got hospitalised. 
We were devastated, not only 
emotionally but also financially, that my 
siblings and I had to chip in to make ends 
meet. To make things worse, I also 
needed money for my son’s tuition fee as 
the start of classes was fast approaching. 
We would have been in deep financial 
trouble if not for PRULink Exact Protector 
(PEP) 10, my life insurance with Pru Life. 
I was hesitant to get one at first, but these 

kinds of unforeseen events prove life 
insurance to be a vital investment for 
everyone – through the withdrawals 
PEP 10 allowed me to make, my father’s 
hospitalisation and my son’s tuition fee 
were both covered. Now, my dad is 
happily recovering, my son is enjoying 
learning at school, and I’m incredibly 
grateful to have gotten claims when I 
needed them the most.’

Launched in 2011, PRULink Exact 
Protector is an investment-linked life 
insurance plan that offers both insurance 
protection and savings, providing 
customers with peace of mind. 
An investment-linked plan, it allows 
customers to align their premium 
payments with their investment strategy 
and provides a choice of funds.9

Eastspring Investments 
funds under management £bn

89.1

52.8

36.3

77.3

47.2

30.1

58.1

36.5

59.9

37.7

21.6

22.2

2012

2013

2014

2015

50.3

31.1

19.2

2011

  Internal* 

  External

 *Invested by Prudential’s insurance funds

Corporate social responsibility 
activities
Prudential is a committed member of the 
communities where we operate, and 
through the Prudence Foundation we drive 
social responsibility activities, with a focus 
on providing disaster relief, promoting 
financial literacy and children’s education. 

During 2015, Prudential extended its 
highly successful children’s financial 
literacy programme, ‘Cha-Ching’ and 
launched the second stage of the 
SafeSteps programme, focusing on road 
safety with ambassador Michele Yeoh. 
For more information on these and other 
initiatives, see the Corporate responsibility 
review on page 57. 

Customers 
Prudential Corporation Asia has over 
14 million life insurance customers and 
over 22 million in-force policies. We 
actively monitor customer satisfaction 
levels across multiple indicators, but key 
statistics are the numbers of customers 
who keep their policies (our retention rate 
is over 90 per cent), and the number of 
customers who buy more policies from us 
(in 2015 more than 38 per cent of APE sales 
were from existing customers), reflecting 
the success of our advice-driven approach 
and that customers appreciate the value 
of the products we provide.

Innovations in service are also important 
to customer satisfaction. Some are 
technology based, such as e-submissions 
(up 35 per cent in 2015) and automated 
underwriting, but a key component is also 
innovation with the ‘human touch’ such as 
Singapore’s PRUhealthcare assist. 

Asset management
Eastspring Investments, Prudential’s 
asset management business in Asia, 
manages investments for Prudential’s Asia, 
UK and US life companies and also has 
a broad base of third-party retail and 
institutional clients. 

The asset mix is well balanced with 
50 per cent equities, 43 per cent fixed 
income and 7 per cent money market. 
Around 54 per cent of funds have 
outperformed their benchmarks over a 
three-year period. Eastspring Investments 
has been building expertise in 
infrastructure, negotiated credit and 
quantitative investment capabilities. 

 Our customers in focus

Notes
1   Agency excluding India. 
2   Prudential estimates based on IMF data 

– October 2013.

3   Based on products launched over the past 

24 months.

4   Top decile in five of seven countries in 

South-east Asia and Hong Kong.

5   Prudential’s rank in insurance market by new 

business APE. Based on formal (competitors’ 
results releases, local regulators, insurance 
associations) and informal (industry exchange) 
market share data.

6   Market penetration sourced from Swiss Re –  

based on insurance premiums as a percentage 
of GDP in 2014 (estimated). 
Source: based on Insurance Services Malaysia 
Berhad data as at 31 December 2015.

7 

8  Asset management operations.
9  Any investors should note that the value of 

investments, and the income from them, will 
fluctuate, which will cause fund prices to fall as 
well as rise and they may not get back the 
original amount they invested. The customers’ 
circumstances and views are specific to them 
and should not be taken as a recommendation, 
advice or forecast.

23

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcOur businesses and their performance continued

United States

Providing US baby boomers with solutions for a stable retirement  

Performance highlights

 — Cash remittance increased by 
13 per cent to a record level of 
£470 million

 — Total IFRS operating profit of 

£1,702 million, up 9 per cent from 
year-end 2014 

 — Continued strong returns on 

shareholder capital across all key 
financial metrics

 — Successfully managed sales of variable 
annuities with guarantees in line with 
risk appetite

 — Awarded ‘World Class Certification’ by 
Service Quality Measurement Group, 
Inc. and ‘Highest Customer Satisfaction 
by Industry’ award – the tenth 
consecutive year of recognition for 
customer service performance in these 
two categories

24

New business profit1 £m

IFRS operating profit £m

530

568

706

694

809

1,702

1,443

1,302

1,003

675

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Net cash remittances £m

Growth in statutory admitted assets 
US$bn

470

415

One-off*

}

294

249

107.6

122

220

190.0

199.1

170.9

142.8

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

*

One-off release of excess surplus

Prudential plc Annual Report 2015 www.prudential.co.uk 
Market overview

Providing solutions to retirement 
challenges 
The US is the world’s largest retirement 
savings market with total assets in the 
annuity sector of over US$2.6 trillion2. 
Each year, approximately four million baby 
boomers reach retirement age. 

The number of retirees entering this stage 
of their life are triggering a shift from 
savings accumulation to retirement income 
generation of more than US$10 trillion3. 

However, as a group, baby boomers are 
under-saved and, in addition, their life 
expectancies continue to rise. They are in 
need of insurance products that offer the 
opportunity to grow their assets and to 
provide with guaranteed lifetime income 
to support them through these challenges.

The US retirement market continues to 
offer significant opportunities for profitable 
growth by providing solutions to 
the millions of baby boomers and to the 
future generations that will follow. 

US economic environment
Despite a noticeable deceleration in 
consumer spending and a contraction in 
business investment in the fourth quarter, 
the US economy continued its trend of 
modest annual growth. While some sectors 
were disappointing, notably manufacturing, 
the US economy created 2.7 million new 
jobs4, pushed unemployment down to 
5.0 per cent and showed continued 
improvement in the housing market. 

In December, the Federal Reserve raised 
the Federal Funds rate by 25 basis points, 
their first increase in almost 10 years. The 
S&P 500 returned approximately negative 
1 per cent in 2015, after much stronger 
returns in 2013 and 2014, while the 
benchmark 10-year US Treasury note yield 
rose from 2.18 per cent at the end of 2014 
to 2.28 per cent at 31 December 2015.

Regulatory landscape 
In addition to the uneven economic 
conditions in 2015, the insurance industry 
continues to deal with an evolving regulatory 
landscape and a multitude of initiatives. 
Many of these initiatives began in response 
to the financial crisis over eight years ago 
and were focused on the broader financial 
services industry. Within the insurance 
industry, we continue to see changes in 
supervisory structures, new global group 
supervision and capital standards and a 
focus on the reduction of ‘systemic risk’.

More recently, with the release of a US 
Department of Labor (DOL) proposal to 
introduce new fiduciary obligations for 
distributors of investment products to 
holders of regulated accounts, the industry 
is now dealing with a regulatory initiative 
that will significantly impact the delivery of 
advice to our customers. The rules related 
to this proposal are not yet final, but as a 
leader in the industry, we have spent many 
hours with a wide variety of stakeholders 
to highlight the issues and to ensure that 
lawmakers and regulators understand the 
impact of what is proposed and the 
consequences it will have on various 
segments of the retirement market. 

Jackson has a good track record of 
navigating and, at times, benefiting from 
changes in the regulatory environment. 
This remains our mindset as we work to 
meet the needs of all of our stakeholders.

Competitive landscape 
We continue to see significant changes 
across the competitive landscape as well. 
Sales in the annuity industry were down 
approximately 2 per cent5 comparing third 
quarter year-to-date 2015 (latest available 
data) against third quarter year-to-date and 
total industry variable annuity sales were 
down approximately 4 per cent5. These 
results partially reflect the headwinds the 
industry faced in 2015, including market 
volatility and unknown regulatory outcomes. 

vin g s,  h

a
S

e

a l t h  and pro

t

e

c

t

i

o

n

As ia
Significant protection
gap and investment
needs of the middle class

s
g
n

i
v
a

S

US
Transition of
baby boomers
into retirement

Self-reliant
global
middle
class

UK
Savings gap and
ageing population in need 
of returns and income

S

a
v
i

n
g
s

25

 ‘Jackson continues its long-term 
disciplined approach to our 
business, with a sharp focus 
on aligning the needs of our 
stakeholders. This disciplined 
approach has enabled us to 
manage successfully volatile 
macroeconomic conditions, 
and drive consistently positive 
outcomes even in the midst 
of unsteady financial markets. 

Jackson’s mission is important. 
We provide financial security 
to our customers with products 
and services designed to support 
them into and through retirement. 
Our strategy remains focused on 
providing a strong proposition to 
our customers and value creation 
for our shareholders.’

Barry Stowe
Chairman and Chief Executive Officer, 
North America Business Unit

Our strategy

Prudential’s strategy in the US is 
well established and continues to 
focus on:

 — Capitalising on baby boomer 
retirement opportunities;

 — Maintaining a balanced product suite 
throughout the economic cycle; 

 — Streamlining operating platforms, 

driving further operational 
efficiencies; and

 — Conservative, economic based 
approach to pricing and risk 
management.

Our strategy page 14

  www.jackson.com

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcCompetitors continued to make product 
changes across many segments and we 
noted competitors evolving across product 
categories. In 2015, we saw more 
competitors join the fixed-index annuities 
space. In many cases they offered living 
benefits on their products in an attempt to 
compete with variable annuities. In 
addition, some insurers have made 
changes to the fund platforms within their 
variable annuity products, requiring 
managed volatility funds with a living 
benefit guarantee which purportedly 
protect annuity customers from downside 
market risks. There are now 17 Investment 
Only Variable Annuity (IOVA) products 
that compete directly with Elite Access, our 
variable annuity product with no guarantee 
benefits. The majority of those competitors 
have added guaranteed benefits to the 
IOVA products. Elite Access still commands 
a significant market share with sales of 
£3.1 billion in 2015.

Despite positive demographic trends and 
the needs of retirees, these competitive 
activities, market volatility and regulatory 
headwinds have impacted the industry, 
and further market share adjustments have 
resulted as customers and distributors seek 
insurers like Jackson that offer consistency, 
stability and financial strength.

What we do and how we do it 

Long-term perspective 
Jackson’s long-term strategy is focused on 
profitable growth opportunities created by 
the demand for retirement income and 
accumulation products in the world’s 
largest retirement market. 

We take a disciplined approach by 
leveraging our distinctive distribution 

capabilities and asset liability management 
expertise to offer prudently priced annuity 
products aligned with our risk appetite. 

There continues to be strong consumer 
demand for our products. We continue 
to respond to this demand with product 
innovation and distribution strategies 
that meet the needs of a growing 
retirement population while generating 
shareholder value.

With a long-term focus on balancing the 
needs of multiple stakeholders, Jackson 
has forged a solid reputation and built 
strong relationships based upon its 
financial stability, innovative and 
creative products and market-leading 
adviser support. 

Our relentless pursuit of excellence has 
earned us a leading position in the industry.

Creative product development
Jackson develops and distributes products 
that address the retirement needs of our 
customers through various market cycles. 
These products include variable annuities, 
fixed annuities and fixed index annuities. 

Among the main attractions of a variable 
annuity product is the optional lifetime 
guarantee, where customers can access a 
stream of payments with downside 
protection while still being able to invest in 
a broad range of assets, as well as the 
benefit of tax deferral on the investment 
growth within the product. The breadth of 
our product offering, strength of our 
distribution relationships and our ability to 
maintain financial stability through the 
crisis and remain as a consistent presence 
within the market, has resulted in Jackson 
being the number one5 writer of variable 
annuities in the US.

Additionally, Jackson’s success with the 
development, launch and execution of Elite 
Access demonstrates the depth and 
strength of our creative and distribution 
capabilities in the industry. We now 
command a leading position in a market we 
were not operating in prior to 2012. Elite 
Access is the third best-selling variable 
annuity product in the US6. As of third 
quarter of 2015, Jackson offers three of the 
top 10 best-selling variable annuity 
products across the industry6.

The strength of our product development 
capabilities continues to support the 
diversification of our product mix, with the 
sale of variable annuities with living benefit 
guarantees remaining in line with our risk 
appetite in 2015. As expected, in the 
current historically low interest rate 
environment, variable annuities continue 
to outsell fixed rate products. While sales 
of fixed annuities have been lower in recent 
years, fixed index annuities increased 
15 per cent from 2014. These products still 
make up a significant portion of our balance 
sheet and earnings.

Jackson stopped selling traditional life 
insurance products in 2012; however, we 
continue to look for opportunistic ‘bolt-on’ 
acquisitions to further diversify our 
earnings and balance sheet risks. In the 
past, these disciplined acquisitions have 
shaped Jackson’s earnings while helping to 
diversify Jackson’s overall risk profile. 

We continue to balance proactively value, 
volume, capital and balance sheet strength 
across our suite of product offerings, which 
allows us to compete effectively 
throughout the economic cycle.

 Our customers in focus

Grandparents Joanne and Charlie 
(68 and 69) are both semi-retired, 
and live in the Dallas-Fort Worth 
area. They own a Jackson annuity 
contract. 

‘After weathering the storm in 2000 and 
watching our portfolio take another hit 
during the crisis in 2008, Charlie and 
I decided that we couldn’t go through 
that agony for a third time. After listening 
to our story, our wonderful financial 
professional, being the excellent teacher 
that he is, introduced us to annuities, 
explaining that these products offered 
guaranteed income for life, the 
opportunity for growth over our lifetime, 
and that our children could even benefit 

from the products as our heirs. It’s very 
clear that our financial professional cares 
about us, so we took his advice, and 
honestly we could not be happier. Our 
annuity has worked exactly as he 
described it, and Charlie and I agree that 
it’s the very best product for us.’

Jackson is a leading provider of retirement 
solutions for industry professionals and 
their clients. The Company offers a diverse 
range of products including variable, fixed 
and fixed index annuities designed for 
tax-efficient accumulation and distribution 
of retirement income for retail customers, 
and fixed income products for institutional 
investors.8

26

Prudential plc Annual Report 2015 www.prudential.co.ukOur businesses and their performance continuedHigh-quality information technology 
systems are critical for providing award-
winning customer service. We leverage 
technology to enhance processing quality 
and reduce the time required to process 
new business and commissions. The 
flexibility of our information technology 
systems contributes to our ability to 
manufacture, distribute and service an 
unbundled product design unique to the 
industry. The focus on our operational 
platforms, and the efficiencies achieved as 
a result, has provided us with among the 
lowest general and administration expense 
to asset ratio relative to competitors.

Disciplined risk management 
Jackson operates within a well-defined risk 
framework aligned with the overall 
Prudential Group risk appetite. The type 
and number of products we sell remains 
balanced. Our conservative and disciplined 
economic approach to pricing is designed 
to achieve both adequate returns on our 
products and sufficient resources to 
support our hedging programme.

Our hedge philosophy has not changed in 
2015. Jackson is able to aggregate financial 
risks across the Company, obtain a unified 
view of our risk positions, and actively 
manage net risks through an economically 
based hedging programme. A key element 
of our core strategy is to protect the 
Company from severe economic scenarios 
while maintaining adequate regulatory 
capital. We benefit from the fact that the 
competitive environment continues to 
favour companies with robust financial 
strength and a demonstrated track record 
of financial discipline, both key elements of 
our long-term strategy.

Strength of distribution
Our distribution teams set us apart from 
our competitors. Jackson’s wholesaling 
force is the largest in the industry, 
supporting thousands of advisers 
across multiple channels and 
distribution outlets. 

Our wholesalers provide extensive 
training to these advisers. In 2015, we 
led the industry with the highest level 
of sales efficiency, with gross sales per 
wholesaler 32 per cent higher than the 
nearest competitor. 

National Planning Holdings, an affiliate of 
Jackson, is the sixth7 largest independent 
broker-dealer network in the US. 
Leveraging the collective strength of the 
four broker-dealers within the network, 
National Planning Holdings is able to meet 
the specific needs of three key distribution 
channels: independent representatives, 
financial institutions, and tax and 
accounting professionals. We offer 
registered representatives and investment 
advisers access to industry-leading mutual 
fund/asset management companies, 
insurance carriers, and to thousands of 
brokerage products. National Planning 
Holdings provides significant benefits for 
Jackson by offering Jackson products and 
providing market intelligence.

The strength and flexibility of this network 
will give us distinct advantages as we 
continue to manage through the pending 
US Department of Labor fiduciary proposal 
which, as it is drafted today, will have a 
direct impact on the distribution of 
annuities in the future.

Efficient operations
We support our industry-leading product 
development and distribution teams with 
award-winning customer service. Jackson 
was awarded by Service Quality 
Measurement Group, Inc. World Class 
Certification in customer satisfaction and 
received the Highest Customer Satisfaction 
by Industry award, achieving the top rating 
for the financial industry for the tenth 
consecutive year. 

Notes
1  The 2015 EEV results of the Group are presented 
on a post-tax basis and, accordingly, prior years’ 
results are shown on a comparable basis. 

2  LIMRA, Annuity US Individual Annuities Survey 

Participant’s Report (Q3 2015). 

3  US Census Bureau.
4  Bureau of Labor Statistics, US Department 

of Labor. 

5  LIMRA/Secure Retirement Institute, US 

Individual Annuities Sales Survey (Q3 2015). 
Jackson is ranked first in total Variable Annuities 
sales out of 44 participating companies in 
LIMRA’s quarterly survey as of 3Q YTD 2015. 
6  ©2015 Morningstar Inc. All Rights Reserved. The 

information contained herein: (1) is proprietary 
to Morningstar and/or its content providers; 
(2) may not be copied or distributed; and (3) is not 
warranted to be accurate, complete or timely. 
Neither Morningstar nor its content providers 
are responsible for any damages or losses 
arising from any use of this information. Past 
performance is no guarantee of future results. 
Morningstar Annuity Research Center 3QYTD15 
variable annuity sales by contract. 

7  Paikert, C. (2015). New Paths to Scale. Financial 

Planning. June 2015. 

8  Any investors should note that the value of 

investments, and the income from them, will 
fluctuate, which will cause fund prices to fall as 
well as rise and they may not get back the 
original amount they invested. The customers’ 
circumstances and views are specific to them 
and should not be taken as a recommendation, 
advice or forecast. 

27

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcOur businesses and their performance	continued

United Kingdom

Insurance and investments 

Serving	the	savings	and	retirement	needs	of	the	ageing	population	in	the	UK

Performance highlights

 — Robust sales performance in 

challenging ‘pension freedom’ 
environment

 — Named Company of the Year for 

excellence in service2

 — Retained two Five Star ratings for 

excellent service2, achieved for fifth 
consecutive year

 — Best Investment Service and Best 
Investment Bond Provider 20153

 — Diversified distribution model focusing 
on intermediaries, Prudential Financial 
Planning (our direct advice service) and 
individual customers via mail, email 
and telephone

New business profit1 £m

IFRS operating profit £m

241
30
211

237
24
213

195
19

176

318

117

201

259*

105

154*

1,195
89
1,106

723

23

700

736

31

705

735

25

710

753*
105
648*

2011

2012
	 Wholesale
	 Retail

2013

2014

2015

2011

2012
	 Wholesale
	 Retail

2013

2014

2015

	*Adjusted	to	exclude	results	of	PruHealth	
and	PruProtect

	*Adjusted	to	exclude	results	of	PruHealth	
and	PruProtect

Net cash remittances £m

Inherited estate £bn

 — Significant investment to develop digital 

297

313

distribution capabilities

355

325

331

7.0

6.1

8.0

7.2

7.6*

 — Launch of PruFund range within ISA 

wrapper drives further strong 
performance of with-profits offering

 — Implementation of ‘pension freedom’ 
drives product innovation to meet 
changing face of UK retirement market 

28

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

	* Representing	Solvency	II	own	funds	of	the	UK	
with-profits	funds

Prudential plc Annual Report 2015 www.prudential.co.uk	
	
	
	
Prudential is well placed in this evolving 
marketplace. This is evident in our new 
business profile relative to a few years ago. 
Where once bonds and annuities were the 
dominant components of new business, 
since the emergence of greater post-pension 
freedoms we have been writing more 
bond, ISA, pension saving and income 
drawdown business, and a significantly 
lower volume of annuity business, giving a 
better balance to our business portfolio.

What we do and how we do it

Valuable customer franchise
For over 167 years Prudential has been 
providing financial security to generations 
of UK customers through an unwavering 
focus on long-term value as evidenced by 
our longevity experience, multi-asset 
investment capabilities and our financial 
strength. Such attributes are highly sought 
after today by customers adjusting to 
pension freedoms and by financial advisers 
who require a brand they can trust to help 
secure dependable incomes in retirement 
for their clients. Our inherent brand 
strength, in combination with our range of 
market-leading with-profits and retirement 
income products, resonate more strongly 
than ever with customers and distributors. 
This is driving significant demand for our 
differentiated and market-leading 
retirement solutions.

Market overview  

A period of fundamental change 
and opportunity 
The UK is the world’s fifth largest retail 
investment market. Wealth is concentrated 
in the 50+ age group, with the younger 
generation of savers being typically less 
well-funded. In our target over-50 
demographic, the population growth rate is 
almost double the growth rate of the UK 
population as a whole, and while the 
introduction of pension freedom reforms in 
April 2015 has fundamentally changed the 
way in which individuals can access their 
savings to help fund their income in 
retirement, the need to accumulate savings 
remains unchanged. These radical 
changes, when combined with our trusted 
brand and product capabilities, provide 
new and significant opportunities for the 
profitable and capital efficient growth of 
our business in the UK.

The new regulatory rule book 
When compared to 2012, the UK pensions 
industry today is almost unrecognisable. 
Three years of unprecedented regulatory 
change has resulted in a structural 
marketplace shift in how customers view 
retirement, with consumers being given 
greater flexibility to access their pension 
savings in retirement. Customers are 
engaging more frequently with their 
providers and the demand for financial 
advice and guidance is increasing. Those 
companies that are well known, financially 
strong and create products and services to 
match the pension freedom needs and 
expectations of customers will prosper. 

vin g s,  h

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As ia
Significant protection
gap and investment
needs of the middle class

s
g
n

i
v
a

S

US
Transition of
baby boomers
into retirement

Self-reliant
global
middle
class

UK
Savings gap and
ageing population in need 
of returns and income

S

a
v
i

n
g
s

29

 ‘The regulatory and government 
interventions we continued to 
witness in 2015 will benefit the 
well known, financially strong 
firms, such as Prudential, as more 
transparency and competition 
comes to the sector.

This changing environment 
creates opportunities that play to 
our strengths – great investment 
performance, access to a true 
multi-asset fund and a customer 
return less impacted by market 
fluctuations.’

John Foley
Chief Executive 
Prudential UK & Europe

Our strategy

Prudential UK & Europe is a 
well established provider of 
retirement income and investment 
solutions with a focus on helping 
customers achieve their long-term 
investment goals. 

Its distinct competitive advantage in 
with-profits and longevity management 
continues to provide market-leading 
returns to customers over the long term. 
Using this core capability it is attracting 
new customers with a range of new 
products designed to meet their 
retirement income and savings needs in a 
post-pension freedom market.

By optimising its in-force business and 
focusing on the areas of the market where 
it has a distinct competitive advantage, 
Prudential continues to deliver 
sustainable cash flows for the Group and 
its shareholders.

Our strategy page 14

  www.pru.co.uk

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcWe continue to focus on meeting customer 
needs through the following actions:

Financial Planning partners, or by 
telephone and increasingly online; 

 — Providing products and retirement 
solutions perfectly tailored to help 
customers take advantage of the new 
pension freedoms; 

 — Broadening the ways in which 

customers can do business with us 
through financial adviser intermediaries, 
providing advice to customers in their 
homes through our 250 Prudential 

 — Investing in technology that enables 

customers to engage more flexibly with 
us online;

 — Enhancing access to our market-leading 
PruFund investment range through an 
ISA wrapper; 

 — Introducing income drawdown 

specifically designed for the pension 
freedoms market; and

Focused participation in two distinct segments

 — Consistently committing to customer 
service improvement, which was 
recognised at the 2015 Financial 
Adviser Service Awards where we 
received the accolade of Company of 
the Year for the first time, while also 
retaining our two Five Star ratings in the 
Life & Pensions and Investment 
categories for the fifth consecutive year.

Retail growth
Grow differentiated proposition and distribution

Cash and in-force optimisation
Improve, re-shape, optimise

Segment 
features

 — Mutual value creation for customers 

and shareholders

 — Diversification of product base using 

core capabilities

 — Long-term savings and retirement focus

 — Significant ongoing value to be managed
 — Opportunity to improve customer service 

and retention
 — Optimise costs

Pru competitive 
capabilities

 — Investment record; asset side scale
 — Complementary intermediary and owned 

 — Strength of customer base; direct capability
 — Long track record of managing longevity

distribution; retail brand

Aims

‘UK’s leading provider of investment  
solutions’

‘Well-managed back book underpinning  
future profit delivery’

Capital-lite, profitable growth

Customer outcome delivery 
Long-term cash generation

PruFund investment performance*

80%

60%

40%

20%

0%

PruFund growth
+83%

ABI fund comparator
+37%

-20%

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

	 PruFund	growth	

	 ABI	fund	comparator

*		ABI	Mixed	Investment	20%-60%	Shares	TR;	performance	from	31	December	2005	to	31	December	2015

Strong investment track record, 
product capabilities and 
customer outcomes
Prudential is a leader in its chosen markets, 
benefiting from a strong investment track 
record, a financially strong with-profits 
fund and a recognised reputation for 
developing innovative products. 

Over the long term our with-profits fund 
has continued to perform strongly. Over a 
period spanning nearly 20 years, our asset 
share fund has outperformed the median 
investment return of our peer group by 
an average of just over 100 basis points 
per annum.

Our with-profits, or PruFund, platform gives 
us the ability to create products perfectly 
tailored for the customers of the pension 
freedoms world. In the past year we have 
made two significant enhancements 
that have broadened access to our 
proposition: making PruFund available 
through an ISA wrapper and through 
a drawdown product. 

30

Prudential plc Annual Report 2015 www.prudential.co.ukOur businesses and their performance continuedheaven”, the monies in the fund will pass on 
to my wife and then on to our children.’

Prudential UK’s PruFund4 offers customers 
the potential for growth alongside a degree 
of security against losing money. With its 
market-leading multi-asset fund offering, 
Prudential UK provides access to our fund 
management expertise. Our innovative 
funds spread risk through investing in many 
different assets, employ a smoothing 
process that offers potential growth in the 
value of the funds while helping to manage 
short-term volatility, and provide a range of 
guarantee options to tie in with customers’ 
future needs.

our most significant route to market in the 
UK with sales growth of 52 per cent over 
the same period in 2014 being achieved by 
our intermediary sales teams. Sales 
generated by Prudential Financial Planning 
increased by 77 per cent. The expertise 
and capability within our Retail Voice 
telephony team is ideally suited to supporting 
developments of our direct to consumer 
franchise and is complementary to the 
services of Prudential Financial Planning.

Our business in Poland has established a 
strong customer franchise, growing 
steadily since launching in 2013. 
Headquartered in Warsaw, the business 
now has 18 branches across the country 
and 597 financial planning consultants. Its 
success demonstrates our ability to build a 
new business franchise by applying our 
existing product and distribution expertise 
to a new market.

Prudential UK & Europe has well 
established franchise in its chosen markets 
which continues to drive strong growth 
and ongoing product demand among 
customers. The business is focused on 
delivering retail growth and the 
optimisation of in-force business. It will 
continue to develop retirement solutions 
based on the market-leading and 
differentiated PruFund range. 
Developments will be underpinned by the 
latest technology including the 
introduction of a new policy administration 
system to support the launch of a 
retirement account specifically designed 
for the post-pension freedom marketplace.

Mike retired in 2014, and was 
introduced to the Prudential 
Flexible Retirement and Flexible 
Drawdown Plan by Prudential 
Financial Planning. 

‘The PruFund range has allowed me to 
look forward to my retirement with total 
confidence. I was introduced to the 
Prudential Flexible Retirement and 
Flexible Drawdown Plan, and discovered 
that this gave me much more control over 
my financial planning over the coming 
years; I was able to consolidate all my 
pensions into one “pot” and the fund 
should grow modestly while still allowing 
a comfortable lifestyle. I am able to adjust 
my pension up or down depending on my 
circumstances, and also take a lump sum 
if needed. And the real bonus is that 
when I do head up the ”stairway to 

Our competitive strength in these areas 
combined with our product suite continues 
to attract new customers seeking protection 
from the impact of volatile market conditions.

Importantly for customers, our PruFund 
range provides smoothing in a volatile and 
uncertain investment environment. The 
strength of the proposition is reflected in 
the consistent growth we have 
experienced, both in terms of the number 
of customers invested and the assets under 
management.

PruFund comprises a range of different 
funds, with or without explicit guarantees, 
and a range of ‘risk-rated’ fund options. We 
meet a wide range of customer needs by 
providing access to PruFund through a 
variety of tax or product wrappers, namely 
ISAs, bonds, pensions and drawdown.

In Corporate Pensions, we continue to 
focus on securing new members and 
incremental business from our current 
portfolio of customers and on additional 
voluntary contribution plans within the 
public sector, where Prudential is the 
market leader, providing schemes for 73 of 
the 101 public sector authorities in the UK.

Our approach to bulk annuity transactions 
in the UK continues to be one of disciplined 
participation, focusing on those 
opportunities where we can bring both 
significant value to our customers and meet 
our shareholder return requirements. In 
2015 we completed four transactions at the 
higher end of the market, generating sales 
in excess of £1.5 billion.

Broad distribution
Our diversified distribution model, focused 
on both third-party financial advisers and 
the individual customer through a direct 
non-advised channel and our own financial 
planning arm Prudential Financial Planning, 
has been central to the increase in retail 
business written in 2015. Distribution 
through financial advisers continues to be 

 Our customers in focus

Notes
1		 The	2014	EEV	results	of	the	Group	are	presented	
on	a	post-tax	basis	and,	accordingly,	prior	years’	
results	are	shown	on	a	comparable	basis.	

2		 Financial	Adviser	Services	Awards.
3		 Moneyfacts	Life	and	Pensions	Awards	2015.
4	 Any	investors	should	note	that	the	value	of	

investments,	and	the	income	from	them,	will	
fluctuate,	which	will	cause	fund	prices	to	fall	as	
well	as	rise	and	they	may	not	get	back	the	
original	amount	they	invested.	The	customers’	
circumstances	and	views	are	specific	to	them	
and	should	not	be	taken	as	a	recommendation,	
advice	or	forecast.	

31

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcOur businesses and their performance continued

United Kingdom 

Asset management  

Serving	both	retail	and	institutional	investors’	needs	through	a	conviction-led	and	
long-term	approach	to	investing

Performance highlights

 — Retail external funds under 
management of £60.8 billion

 — 5 per cent growth in institutional 
business to £65 billion under 
management

 — 2015 profits of £442 million 

 — Recognised for its investment expertise 
with awards across nearly all its asset 
categories in 2015, including 
Investment Manager of the Year at the 
European Pension Awards

M&G external net flows £bn

M&G external funds under 
management £bn

16.9

9.0*

7.9

4.4
0.5
3.9

9.5
2.1
7.4

7.1
0.4
6.7

2011

2012

2013

2014

	 Institutional
	 Retail

*

Including	£7.6	billion	single	mandate

137

63

74

126

59

67

126

65

61

112

57

55

92

48

44

2011

2012

2013

2014

2015

	 Institutional
	 Retail

3.9

(10.9)

(7.0)

2015

Net cash remittances £m

IFRS operating profit1 £m

213

206

235

301

320

285

302

446

442

395

32

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Prudential plc Annual Report 2015 www.prudential.co.uk	
	
	
	
Market overview

The European asset management market 
is the second largest in the world with net 
assets of ¤12.6 trillion2. Demand for asset 
management services is expected to 
continue to grow as governments and 
employers increasingly pass the 
responsibility for retirement planning and 
other long-term savings to individuals. 
Asset managers with records of strong 
investment returns and a high level of client 
service are in a good position to attract 
flows of new money.

The UK asset management industry, 
M&G’s core market, is the second largest 
national market in the world with 
£870.7 billion3 of assets and is a global 
centre of excellence for investment 
management and a major source of 
long-term funding for the UK economy. 

M&G manages money on behalf of retail 
and institutional investors, and 
Prudential UK’s funds.

Market backdrop over the past year
The global economy in 2015 was 
dominated by three factors: fears of an 
economic slowdown in China, which led to 
the Chinese stock market crash in August; 
the continued decline in global commodity 
prices; and a strong US dollar. While 
commodity-exporting emerging markets 
and currencies suffered during 2015, the 
US dollar strengthened in anticipation of 
a rise in the federal funds rate, further 
bolstered by investors seeking a safe haven 
during heightened geopolitical tensions. 
Despite signs of economic recovery in 
developed countries, 2015 saw heightened 
market volatility across most asset classes 
and regions.

In Europe, investors shifted away from 
fixed income and equities towards mixed 
asset funds and cash, accompanied by a 
significant increase in funds flowing to 
exchange traded funds. Net sales of 
UK-domiciled mutual funds were 
£17.0 billion3 during 2015, with annual 
net outflows of £4.7 billion3 from the fixed 
income asset class by itself, although 
property and money market funds 
held up well.

What we do and how we do it

M&G has been managing money on behalf 
of third-party investors for more than 
80 years. We believe our active approach 
to investment – selecting investments on 
a conviction basis rather than following a 
market index – produces superior returns 
for our customers over the longer term. 
We offer our customers the ability to 
invest in a diverse range of assets; not only 
equities and fixed income but also unlisted 
investments such as property, direct 
lending, infrastructure and private equity. 
M&G is one of the UK’s largest real estate 
investors, with a property portfolio of 
£23.4 billion at 31 December 2015, and 
is the third largest private debt lender 
in the world. 

M&G operates a range of UK-domiciled 
retail funds which are now distributed 
in 15 markets across Europe and Asia. 
At the end of 2015 clients outside the UK 
account for 41 per cent of our retail assets 
under management.

In the institutional market, M&G provides 
a range of strategies that help pension 
funds, sovereign wealth funds and other 
large institutional investors match liabilities 
and achieve growth targets. Some of these 
strategies were developed originally for 
Prudential’s insurance funds.

vin g s,  h

a
S

e

a l t h  and pro

t

e

c

t

i

o

n

As ia
Significant protection
gap and investment
needs of the middle class

s
g
n

i
v
a

S

US
Transition of
baby boomers
into retirement

Self-reliant
global
middle
class

UK
Savings gap and
ageing population in need 
of returns and income

S

a
v
i

n
g
s

33

 ‘After a period of exceptional 
growth M&G had a more 
challenging year, with retail 
redemptions due in part to 
continuation of a market-wide 
change in investor sentiment 
away from fixed-income. Our 
track record of innovation in 
institutional business combined 
with asset class diversification 
helped deliver capital efficient 
profits and cash generation for 
the Group.’

Michael McLintock
Chief Executive Officer, M&G

Our strategy 

M&G manages the investments of 
individuals, institutions and the UK 
policyholders of Prudential funds. 
Its aim is to help these customers to 
meet their financial goals through 
long-term active investment 
management across a diversified 
range of asset classes.

Innovation and independence of thought 
are prized at M&G in the belief that 
these are the factors that lead to superior, 
sustainable returns for its clients over 
the longer term. A record of strong 
investment returns attracts clients and 
assets, and the resulting management 
fees continue to generate strong cash 
flows for Prudential’s shareholders.

Our strategy page 14

  www.mandg.co.uk

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcM&G’s retail market position 
Retail fund markets are highly fragmented, 
with no single company dominating. This 
reflects the competitive nature of the 
business and the multiplicity of providers. 

Retail clients favour pooled funds such as 
open-ended investment companies which 
they buy directly from M&G or more 
typically through an intermediary such as 
an independent financial adviser or 
discretionary fund manager. By total UK 
assets under management, M&G is the 
second largest retail fund manager with 
£35.7 billion of assets under management, 
equivalent to a market share of 
6.8 per cent3. In Europe, where M&G has 
distributed funds since 2002, it has over 
£23.5 billion of assets under management 
and a market share of 0.4 per cent4. 

M&G’s institutional market position 
Institutional clients require investment 
strategies that help them meet future 
outgoings, from a pension scheme making 
payments to retired employees to a 
sovereign wealth fund that finances 
schools, transport and other infrastructure 
developments. M&G’s ability to design and 
commercialise investment strategies for 
such clients is founded on the quality of its 
people and their acknowledged expertise 
in the world’s credit and real estate markets.

Many of the innovative strategies 
developed for today’s institutional clients 
are long-term, illiquid investments – from 
infrastructure and housing to solar parks 
and corporate lending. Such investments 
often require a client to sign up for multiple 
years, creating long-term stability and 
security in the yields received by the client 
and the fees received by M&G. 

Our institutional fixed income clients 
include some of the UK’s largest pension 

M&G funds under management £bn

228

116

57

55

244

118

59

67

201

109

48

44

264

127

63

74

246

120

65

61

2011

2012

2013

2014

2015

	 Internal*
	 Institutional
	 Retail

	*Invested	by	Prudential’s	insurance	funds

funds, 51 UK local authority pension 
schemes and a number of sovereign wealth 
funds. M&G Real Estate is one of the 
world’s largest international property 
investors enabling clients to access a wide 
range of investment opportunities in real 
estate across all the major sectors in the 
UK, Europe and Asia.

People
Our investment edge is our people. We 
employ more than 2,000 people operating 
from offices across Europe, Asia and in 
southern Africa. We take pride in 
attracting, developing and retaining people 
of the highest calibre. In return, they are 
committed to working with us to meet the 
long-term needs of our customers. 

Our investment teams are primarily based 
in our headquarters in London, where they 
benefit from the provision of high quality 
support staff and investment 
infrastructure: from analysts and dealers to 
operations, risk and compliance. Reflecting 
the need for local expertise in real estate, 

we also have specialist real estate teams 
in Paris, Frankfurt, Luxembourg, 
Singapore, Seoul and Tokyo in addition 
to those in London.

Meeting customers’ needs
A committed focus on long-term 
investment returns means that the interests 
of M&G and its customers are aligned, 
whether clients are individual savers, 
institutional investors or the funds of 
Prudential’s insurance operations.

M&G has a strong investment brand, built 
over decades and based on a reputation for 
honesty, innovation and a commitment to 
building long-term wealth for our investors. 
We aim to put our customers at the heart of 
everything we do and seek to be a trusted 
partner for all of our clients.

Investment expertise
M&G’s investment expertise spans all the 
principal asset classes – equities, fixed 
income, multi-asset and real estate – so 
that we can always offer investment 
solutions to our clients as market conditions 
and investor sentiment change. 

Equities: Our fund managers have the 
freedom to develop their own investment 
approaches. Their main strength lies in 
stock selection, focusing on fundamental 
company analysis. M&G’s size and 
standing enables our fund managers to 
develop an effective dialogue with the 
management teams of the companies in 
which they invest.

Fixed income: M&G is one of Europe’s 
largest fixed income investors. Our fund 
managers benefit from one of the region’s 
largest and most experienced in-house 
credit research teams, whose knowledge 
covers the full range of fixed income 
investment, from the management of 

 Our customers in focus

lifestyle throughout retirement. To spread 
his risk across geographies, asset classes 
and fund strategies, Ian holds shares in the 
M&G Property Portfolio (which mainly 
invests in commercial properties in the UK) 
and in a broad mix of equity funds invested 
in the UK, Europe, North America and Asia6.

Ian retired at 55, and now has more 
time to spend doing what matters 
to him and his wife Sue, which 
includes managing their money. 

‘My job now is to get the best possible 
return on our savings and investments 
and I like to keep up to date with the latest 
financial developments and look for good 
investment opportunities. Diversification 
is key to my investment strategy and the 
wide range of funds available from M&G 
allows me to achieve this.’

Like many M&G direct customers, Ian 
prefers to invest in ‘income’ shares of 
M&G mutual funds, which pay out 
income regularly to help support his 

34

Prudential plc Annual Report 2015 www.prudential.co.ukOur businesses and their performance continued	
	
	
Diversification
M&G has pursued business diversification 
across:

 — Asset class: expertise across equities, 

fixed income, real estate and  
multi-asset strategies; 

 — Client type: retail customers and 

institutional clients including pension 
funds, sovereign wealth funds, 
and Prudential’s own long-term 
insurance funds;

 — Investment strategy: over 60 pooled 
retail funds covering domestic, global 
and emerging market strategies, 14 of 
which have funds under management 
of over £1 billion, up from 13 in 2014. 
Institutional clients benefit from a 
wide-range of pooled and/or 
segregated fixed income, equity and 
real estate strategies; and 

 — Countries. 

sovereign debt and public corporate bond 
portfolios through to private debt such as 
leveraged finance, real estate finance, 
direct lending and infrastructure. In a 
ranking of global private debt managers for 
2015, M&G ranked third, with a book of 
over £20.7 billion5. 

Multi-asset: M&G’s Multi-Asset team, the 
Macro Investment Business, is responsible 
for the management of a range of funds for 
retail investors and segregated accounts 
for institutional clients. The team applies a 
top-down ‘macro’ approach, with a strong 
valuation framework, which can be applied 
across markets and regions in many 
market conditions.

Real estate: M&G Real Estate is a leading 
global property investor and manager 
covering all major real estate sectors 
including business space, retail and leisure, 
residential and alternatives sectors. We 
actively manage our assets, drawing on our 
long heritage of expertise and knowledge 
and our extensive network of contacts. 
This approach enables the business to 
identify and capitalise on attractive 
investment opportunities. We also have a 
track record of identifying and exploiting 
real estate development opportunities and 
for the successful delivery of projects. 
M&G concluded 2015 with £4.2 billion of 
global property transactions. This included 
£2.6 billion of acquisitions with an average 
deal size of £56 million. 

A history of innovation
Since launching the UK’s first open-ended 
fund in 1931, we have brought a succession 
of new investment strategies to the retail 
and institutional markets. In combination 
with this tradition of innovative investment 
thinking, M&G has a proven ability to 
convert ideas into products that meet our 
clients’ needs and attract significant fund 
flows. It is these two qualities in 
combination that make M&G distinctive.

M&G saw healthy inflows to its ranges of 
retail multi-asset funds in 2015, as investors 
sought flexibility and stability in times of 
low yields and economic and political 
uncertainty. During the year, M&G 
launched a third fund in its popular 
European multi-asset range, the M&G 
Prudent Allocation Fund. 

In the institutional market, pension funds, 
sovereign wealth funds and other large 
clients require stable, long-term cash flows 
that help meet their liabilities. Our 
reputation for innovation in the institutional 
market continues to grow, with M&G at the 
forefront of a number of specialist fixed 
income markets, including leveraged 
finance and infrastructure investment. The 
consistency of our institutional investment 
returns helped earn M&G the prestigious 
2015 Financial News Institutional Asset 
Management Awards for Infrastructure 
Manager of the Year for our infrastructure 
investment arm, Infracapital.

Notes
1		 Excludes	Prudential	Capital.
2	 Based	on	data	as	at	Q4	2015.	European	Fund	&	
Asset	Management	Association	(published	on	
22	February	2016).
Source:	Investment	Association,	31	December	
2015.

3	

4	 Lipper	FMI	FundFile,	31	December	2015,	based	

on	Europe	ex.	UK	and	International	region.	M&G	
data	sourced	internally.	

5	 Private	Debt	Investor	figures	based	on	amount	
of	capital	raised	over	the	last	five	years	for	
discrete	private	debt	strategies.

6	 Any	investors	should	note	that	the	value	of	

investments,	and	the	income	from	them,	will	
fluctuate,	which	will	cause	fund	prices	to	fall	as	
well	as	rise	and	they	may	not	get	back	the	
original	amount	they	invested.	The	customers’	
circumstances	and	views	are	specific	to	them	
and	should	not	be	taken	as	a	recommendation,	
advice	or	forecast.	

35

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcChief Financial Officer’s report on our 2015 financial performance

Delivering a strong financial 
performance across our 
‘growth and cash’ metrics 

Performance highlights

IFRS operating profit £m

EEV operating profit £m

CAGR
+20%

4,007

2,954

3,186

2,520

2,017

2,868

2,937

3,174

CAGR
+14%

4,881

4,096

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Group free surplus generation £m

Business unit remittances £m

CAGR
+11%

3,050

CAGR
+9%

1,625

1,482

1,341

1,105

1,200

2,462

2,579

1,982

2,080

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

Measuring our performance page 16

Cash

p l u s
t i o n

r
u
e r a

Fre e s
ge n

In-forc

e

E

a

r

n

i

n

g

s

s
e
c
n
a
t
t
i

m

e
r

s
t
i
n
u
s
s
e
n

i

s

u

h

s

B

a

c

Long-term 
sustainable value

N

e

w
b
u
s
i
n
e
s
s

Fin

a

n

ancing
d liquidity

n c y
p it al

S o l v
c

e

a

Capital

 ‘The Group’s financial performance 
and its resilience increasingly 
benefits from ongoing improvement 
in the quality of our income 
delivered through stronger growth 
in non-interest sensitive sources 
and from the balance of profit and 
cash across different geographies, 
currencies, products and 
distribution channels.’

Nic Nicandrou
Chief Financial Officer

Prudential aims to have clarity and 
consistency in the performance 
indicators that drive our businesses. 
Alongside this, we develop our 
financial disclosures to enable 
our external stakeholders to fairly 
assess our long-term performance. 
We have three objectives:

 — To demonstrate how we generate 

profits; 

 — To show how we think about capital 

allocation; and 

 — To highlight the cash generation of 

our business.

36

Prudential plc Annual Report 2015 www.prudential.co.uk 
 
 
 
IFRS operating profit

£4,007m
22%

increase on 2014

During 2015, investment markets have 
remained volatile, reflecting growing 
concerns on the outlook for global growth, 
the consequences of monetary policy 
actions and unease caused by the steep 
decline in commodities prices. The fourth 
quarter in particular saw weakening equity 
markets and widening credit spreads 
across most of the major global economies. 
Although we have taken steps to reduce 
the investment market sensitivity of our 
earnings and balance sheet in recent years, 
we remain significant long-term holders 
of financial assets. Short-term fluctuations 
in the value of these assets are reported 
outside the operating result, which 
is based on longer-term investment 
return assumptions.

Currency values in the countries in which 
we operate have also fluctuated in the 
course of 2015. As a significant proportion 
of our earnings and capital are US dollar 
denominated, the weaker sterling benefited 
our reported results, shareholders’ equity 
and solvency. However, for the purposes 
of evaluating the financial performance 
of our businesses outside the UK, unless 
otherwise stated, we continue to present 
growth rates before the impact of currency 
movements, as this gives a more 
meaningful assessment of underlying 
performance trends.

2015 has been another year 
of progress, delivering a strong 
financial performance across 
our ‘growth and cash’ metrics 
of new business profit, IFRS 
operating profit and operating 
free surplus generation. 

This performance was broad-based with 
strong contributions from our principal 
business operations. The Group’s financial 
performance and its resilience increasingly 
benefits from ongoing improvement in the 
quality of our income delivered through 
stronger growth in non-interest-sensitive 
sources and from the balance of profit 
and cash across different geographies, 
currencies, products and distribution 
channels. Prudential’s balance sheet 
remains conservatively positioned, our 
Group solvency under the Insurance 
Groups Directive (IGD) is robust and our 
Solvency II outcome, following approval 
by the Prudential Regulation Authority 
of our internal model in December 2015, 
underscores the strength and resilience 
of the Group’s capital position.

The key financial highlights of 2015 (on 
a constant exchange rate basis) were:

 — Group IFRS operating profit was 

22 per cent higher at £4,007 million.

 — Group profit before tax attributable 
to shareholders on an IFRS basis 
increased 19 per cent to £3,148 million, 
including the financial impact of 
short-term movements in investment 
values and other items reported outside 
the operating result.

 — Underlying free surplus generation1 

(net of investment in new business) rose 
by 15 per cent to £3,050 million. 

 — On the European Embedded Value 

(EEV) basis of reporting performance, 
new business profit increased 
20 per cent2 to £2,617 million, 
contributing to EEV operating profit 
of £4,881 million, up 16 per cent. 

 — EEV basis shareholders’ funds at 
31 December 2015 increased to 
£32.4 billion, 11 per cent higher than 
the previous year end on an actual 
exchange rate basis. 

EEV new business profit

£2,617m
20%

increase on 2014

Measuring our performance page 16

37

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcIFRS profit

Operating profit before tax 
Long-term business:

Asia
US
UK2

Long-term business operating profit2 
UK general insurance commission
Asset management business:

M&G 
Prudential Capital
Eastspring Investments
US 

Other income and expenditure3
Results of the sold PruHealth and PruProtect business

Total operating profit based on longer-term investment 

returns

Short-term fluctuations in investment returns:

Insurance operations
Other operations

Other non-operating items3

Profit before tax attributable to shareholders
Tax charge attributable to shareholders’ returns

Profit for the year attributable to shareholders

IFRS earnings per share

Actual exchange rate

Constant exchange rate

2015  £m

2014  £m

Change  %

2014  £m

Change  %

1,209
1,691
1,167

4,067
28

442
19
115
11
(675)
–

1,050
1,431
729

3,210
24

446
42
90
12
(661)
23

15
18
60

27
17

(1)
(55)
28
(8)
(2)
(100)

1,040
1,543
729

3,312
24

446
42
91
13
(661)
23

4,007

3,186

26

3,290

(663)
(74)
(737)
(122)

3,148
(569)

2,579

(461)
(113)
(574)
2

2,614
(398)

2,216

(44)
35
(28)
n/a

20
(43)

16

(537)
(113)
(650)
(4)

2,636
(396)

2,240

16
10
60

23
17

(1)
(55)
26
(15)
(2)
(100)

22

(23)
35
(13)
n/a

19
(44)

15

Basic earnings per share based on operating profit after tax
Basic earnings per share based on total profit after tax

125.8
101.0

96.6
86.9

30
16

99.5
87.9

26
15

Actual exchange rate

Constant exchange rate

2015  pence

2014  pence 

Change  %

2014  pence

Change  %

Note B1: Analysis of performance by segment page 155 and Note B6: Earnings per share page 177

IFRS operating profit
Total IFRS operating profit increased by 
22 per cent to £4,007 million in 2015, 
driven by improved performance in our life 
operations in Asia, the US and the UK. 

 — Asia total operating profit of 

£1,324 million was 17 per cent higher 
than the previous year (16 per cent on 
an actual exchange rate basis), with 
strong growth in both life insurance and 
Eastspring Investments, our Asia-based 
asset management business.

 — US total operating profit at 

£1,702 million increased by 9 per cent 
(18 per cent on an actual exchange rate 
basis), driven by higher fee income from 
growth in Jackson’s separate account 
asset base.

 — UK total operating profit was 

59 per cent2 higher at £1,195 million, 
driven by our focused approach on 
active management of our in-force 
portfolio and the positive impact of 
specific management actions taken 
to position the balance sheet more 
efficiently under the new Solvency II 
regime. 

 — M&G operating profit (excluding 

Prudential Capital) at £442 million was 
in line with 2014, with action on costs 
mitigating the impact of lower revenues 
following a 7 per cent reduction in funds 
managed at end 2015. 

Life insurance operations: taken together, 
IFRS operating profit from our life insurance 
operations in Asia, the US and the UK 

increased 23 per cent2 to £4,067 million. 
This increase reflects the growth in the 
scale of these operations, driven primarily 
by positive business inflows. We track the 
progress that we make in growing our life 
insurance business by reference to the 
scale of our obligations to our customers, 
which are referred to in the financial 
statements as policyholder liabilities. Each 
year these liabilities increase as we collect 
premiums and decrease as we pay claims 
and policies mature. The overall scale of 
these policyholder liabilities is relevant in 
evaluating our profit potential, in that it 
reflects, for example, our ability to earn 
fees on the unit-linked element and it sizes 
the risk that we carry on the insurance 
element, for which Prudential needs to 
be compensated. 

38

Prudential plc Annual Report 2015 www.prudential.co.ukChief Financial Officer’s report on our 2015 financial performance continuedShareholder-backed policyholder liabilities and net liability flows4

2015  £m

Actual exchange rate

Net liability 
flows5

Market and
other 
movements

1,867
8,476
(2,694)

(433)
3,691
509

At 31
December
2015

27,844
138,913
52,824

At 1
January
2014

21,931
107,411
50,779

7,649

3,767

219,581

180,121

2014  £m

Actual exchange rate

Net liability 
flows5

Market and
other 
movements

At 31
December
2014 

1,937
8,263
(610)

9,590

2,542
11,072
4,840

26,410
126,746
55,009

18,454

208,165

At 1
January
2015

26,410
126,746
55,009

208,165

Asia
US
UK

Total Group

Note C4: Policyholder liabilities and unallocated surplus of with-profits funds page 219

Focusing on the business supported by 
shareholder capital, which generates the 
majority of the life profit, in the course of 
2015 policyholder liabilities increased 
from £208.2 billion at the start of the year 
to £219.6 billion at 31 December 2015. 
The consistent addition of high-quality 
profitable new business and proactive 
management of the existing in-force 
portfolio underpins this increase, resulting 
in positive net flows4,5 into policyholder 

liabilities of £7.6 billion in 2015 driven by 
our US and Asia businesses. Net flows into 
our US business were £8.5 billion in 2015, 
reflecting continued success in attracting 
new variable annuity business. The 
consistency of our net flows into Asia is 
underpinned by our focus on recurring 
premium new business and strong 
customer retention. Across this business 
net liability flows continue to be positive 
at £1.9 billion. Net outflows in the UK are 

partly due to the impact of large investment 
only corporate pension schemes transfers 
combined with annuity payments that are 
no longer offset by new business inflows 
following the reduction in retail annuity 
sales. Positive foreign currency translation 
effects together with favourable 
investment market and other movements 
have contributed a further £3.8 billion to 
the increase in policyholder liabilities since 
the start of the year. 

Analysis of long-term insurance business pre-tax IFRS operating profit based  
on longer-term investment returns by driver6

Actual exchange rate

Constant exchange rate

2015  £m

2014  £m

2014  £m

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs*
Administration expenses
DAC adjustments

Expected return on shareholder assets

Impact of specific management actions 
in second half of the year, ahead 
of Solvency II

Operating profit based on longer-term 

investment returns

Operating 
profit

Average
liability

 1,157  73,511
 1,896  125,380
314 106,749

 1,759 
 1,911 

(2,186)
5,607
(1,688) 206,423

340
225

3,728

 339 

4,067

Margin
bps

157
151
29

Operating2
profit

Average
liability

 1,131 
67,252
 1,618  110,955
298 101,290

 1,418 
 1,721 

Margin
bps

168
146
29

Operating2
profit 

Average
liability

1,189
69,628
1,726 116,507
299 101,653

1,464
1,708

(39)% (2,014)

4,627
(1,454) 186,049

(82)

(44)% (2,077)

4,778
(1,505) 194,588

(78)

Margin
bps

171
148
29

(43)%
(77)

277
215

3,210

–

3,210

292
216

3,312

–

3,312

*  The ratio of acquisition costs is calculated as a percentage of APE sales including with-profits sales. Acquisition costs include only those relating to shareholder-

backed business. 

Note 1a: Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term investment returns by driver page 333

In 2015, we maintained our preference 
for higher-quality sources of income 
such as insurance margin and fee income. 
We favour insurance margin because it 
is relatively insensitive to the equity and 
interest rate cycle and prefer fee income 
to spread income because it is more 
capital-efficient. Insurance margin was 
up 20 per cent (24 per cent on an actual 

exchange rate basis) reflecting our strategic 
emphasis on growing our offering of risk 
products such as health and protection 
in Asia. Fee income was up 10 per cent 
(17 per cent on an actual exchange rate 
basis) primarily reflecting the growth in the 
level of assets that we manage on behalf 
of our customers, primarily in the US. 
In contrast, the contribution to our profits 

from spread income decreased by 
3 per cent (increase 2 per cent on an actual 
exchange rate basis), primarily due to the 
effect of lower achieved yields in the US 
and a declining contribution from UK 
annuities. The fact that insurance margin 
and fee income generated a higher and 
growing proportion of our income 
represents a healthy evolution in the 

39

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc  
  
quality, resilience and balance of our 
earnings. Our share of returns from 
with-profits operations was up 5 per cent, 
providing a stable and reliable source 
of income for both shareholders and 
customers invested in these funds.

The total costs we have incurred in writing 
new business and administering the 
in-force life business also increased but 
at a more modest rate than total income, 
highlighting the advantages of increased 
scale as we build our business, while 
maintaining control of costs. 

In the second half of 2015 and ahead of 
securing Solvency II internal model 
approval, a number of specific management 
actions were taken by our UK life business 
to position the balance sheet more 
efficiently under the new regime. These 
actions included extending the reinsurance 
of longevity risk to cover £8.7 billion of 
annuity liabilities by the end of 2015 (end 
2014: programme covered £2.3 billion of 
liabilities). It also included repositioning of 
the fixed income asset portfolio, increasing 
to 95 per cent the proportion that would 
benefit from the matching adjustment 
under Solvency II. The combined effect 
of these and other actions generated a 
£339 million IFRS operating profit in the 
second half of 2015 and is not expected 
to recur going forward. 

IFRS operating profit from our portfolio 
of life insurance operations in Asia was 
up 16 per cent to £1,209 million, driven by 
a 14 per cent increase in the contribution 
from the in-force business, reflecting both 

its larger scale and our regular premium 
health and protection-oriented product 
focus. Indonesia IFRS operating profit, our 
largest market on this measure, increased 
21 per cent to £356 million, reflecting the 
addition of new savings and protection 
sales in the year to an already sizeable 
recurring premium in-force business. 
Hong Kong IFRS operating profit was 
27 per cent higher at £150 million, mainly 
due to the increasing profit contribution 
from a growing customer base purchasing 
health and protection cover. Malaysia 
IFRS operating profit grew by 12 per cent 
to £120 million, reflecting a growing 
contribution from the in-force business. 
IFRS operating profit in Singapore declined 
4 per cent to £204 million, the result of our 
deliberate decision to discontinue universal 
life sales as the returns of these products 
in the current interest rate environment 
are unattractive. We are also encouraged 
to see further progress among our fast- 
growing businesses in China, Thailand, the 
Philippines and Vietnam which collectively 
generated £220 million of Asia’s IFRS 
operating profit, up 28 per cent compared 
to the prior year, and now account for 
18 per cent of the total life result compared 
to just 7 per cent only three years ago.

In the US, life IFRS operating profit 
increased by 10 per cent to £1,691 million, 
primarily as a result of an 11 per cent 
increase in fee income, which is now 
Jackson’s main income source, and 
efficient management of costs. The uplift in 
fee income reflects the growth in average 
separate account assets from £78.1 billion 

in 2014 to £86.9 billion in 2015, equating 
to an increase of 11 per cent on a constant 
exchange rate basis (20 per cent on an 
actual exchange rate basis), driven by 
sizeable variable annuity net premium 
inflows. Contribution from insurance 
margin also increased by 10 per cent. 
Lower yields impacted the spread income 
which decreased by 6 per cent on a 
constant exchange rate basis. 

UK life IFRS operating profit was 
60 per cent higher than 2014 at 
£1,167 million (2014: £729 million). 
New annuity business contributed 
£123 million (2014: £162 million) including 
£89 million (2014: £105 million) from the 
four bulk transactions completed in 2015. 
The balance of £1,044 million (2014: 
£567 million), reflects a robust level of profit 
from our core annuity in-force and 
with-profits business and includes a 
£339 million benefit from specific 
management actions taken in the second 
half of the year to position the balance sheet 
more efficiently under the new Solvency II 
regime. Of this amount, £170 million related 
to profit on longevity reinsurance 
transactions executed in the second half of 
the year, with a further £169 million 
reflecting the effect of repositioning the 
fixed income asset portfolio and other 
actions. The non-recurring nature of these 
actions and our reduced appetite for 
annuities post-Solvency II will mean that, 
going forward, IFRS earnings from our UK 
life business will be predominantly driven 
by the contribution from core annuity 
in-force and with-profits business.

Asset management net inflows and external funds under management7

M&G

Retail
Institutional

M&G
Eastspring Investments8

Total asset management

Total asset management 
(including MMF)

External net inflows

External funds under management

Actual exchange rate

Constant exchange rate

Actual exchange rate

2015  £m

2014  £m

Change  %

2014  £m

Change  %

2015  £m

2014  £m

Change  %

(10,858)
3,850

(7,008)
5,971

6,686
401

7,087
5,430

(1,037)

12,517

(262)
860

(199)
10

(108)

6,686
401

7,087
5,380

(262)
860

60,801
65,604

(199) 126,405
30,281

11

74,289
62,758

137,047
25,333

12,467

(108) 156,686

162,380

28

12,526

(100)

12,481

(100) 162,692

167,180

(18)
5

(8)
20

(4)

(3)

Note 1c: Analysis of asset management operating profit based on longer-term investment returns page 339

40

Prudential plc Annual Report 2015 www.prudential.co.ukChief Financial Officer’s report on our 2015 financial performance continuedAsset management: in 2015, our asset 
management businesses in the UK 
and Asia collectively increased their 
contribution to IFRS operating profit 
compared to the previous year. Similar to 
the trend observed in our life operations, 
asset management operating profit 
primarily reflects the scale of these 
businesses, as measured by funds 
managed on behalf of external institutional 
and retail customers and our internal life 
insurance operations. 

M&G delivered a broadly unchanged 
IFRS operating profit of £442 million (2014: 
£446 million), reflecting a 2 per cent rise in 
underlying profit to £406 million (2014: 
£400 million), lower performance-related 
fees of £22 million (2014: £33 million) and 
a similar level of earnings from associates 
of £14 million (2014: £13 million). While 
underlying revenues in the first half of 2015 
benefited from higher levels of funds under 
management, the large net outflows from 
retail funds since May contributed to a 
2 per cent decrease in underlying revenues 
for the year overall. Actions on costs 
mitigated the effect of lower overall 
revenues to deliver a modest increase 
in underlying profit compared to 2014. 
However, the lower level of assets under 
management at the end of 2015 will impact 
the revenue prospects for 2016 absent a 
meaningful recovery in M&G’s overall third 
party net flows or a significant uplift in the 
market value of assets.

Our Asia asset management business, 
Eastspring Investments, has benefited 
from significant growth in funds under 
management during 2015, with IFRS 
operating profit higher by 26 per cent at 
£115 million. An 11 per cent increase in 
third-party net inflows to £6.0 billion saw 
external funds managed rise by 20 per cent 
on an actual exchange rate basis to 
£30.3 billion at end 2015. Average total 
funds under management, including funds 
managed on behalf of Prudential’s life 
operations, increased by 25 per cent 
to £85.1 billion compared with 2014. 
Eastspring Investments’ growth in fee 

revenue outpaced the increase in operating 
costs, resulting in a modestly improved 
cost-income ratio of 58 per cent (59 per cent 
on an actual exchange rate basis). 

In the US, our non-insurance businesses 
collectively generated IFRS operating profit 
of £11 million (2014: £13 million). In July, 
Jackson announced that Curian would no 
longer accept new business effective from 
31 July 2015. Curian continues to actively 
manage existing accounts into 2016 to 
allow for the transition of accounts, but is 
expected to exit the business around the 
end of the first quarter of 2016. Total IFRS 
operating losses in Curian in 2015 were 
£16 million and included £13 million 
of cost related to exiting the business.

Prudential Capital produced IFRS 
operating profit of £19 million in 2015 
(2014: £42 million). During 2015, we 
started to refocus activity away from 
revenue generation towards internal 
treasury services and this reprioritisation 
will continue into 2016. 

IFRS short-term fluctuations
IFRS operating profit is based on longer-
term investment return assumptions. 
The difference between actual investment 
returns recorded in the income statement 
and the assumed longer-term returns is 
reported within short-term fluctuations 
in investment returns. In 2015 the total 
short-term fluctuations in investment 
returns relating to the life operations were 
negative £663 million, comprising negative 
£119 million for Asia, negative £424 million 
in the US and negative £120 million in 
the UK. 

In Asia, the negative short-term fluctuations 
of £119 million reflected net unrealised 
losses on fixed income securities, primarily 
due to rises in bond yields. 

Short-term fluctuations in the US mainly 
reflect the net value movement on the 
guarantees offered by Jackson and the 
associated derivatives held to manage 
market exposures. Under IFRS accounting, 
the movement in the valuation of derivatives, 

which are fair valued, is asymmetrical to 
the movement in the guarantee liabilities, 
which are not fair valued in all cases. 
Jackson designs its hedge programme 
to protect the economics of the business 
from large movements in investment 
markets and therefore accepts variability 
in the accounting results. The negative 
short-term fluctuations of £424 million 
in 2015 were primarily attributable to 
the net value movement in the year of 
the hedge instruments held to manage 
market exposures. 

Negative short-term fluctuations of 
£120 million in the UK reflected net 
unrealised losses on fixed income assets 
supporting the excess capital held 
within the shareholder-backed annuity 
business following a rise in interest rates 
during the year. 

IFRS effective tax rates
In 2015, the effective tax rate on IFRS 
operating profit based on longer-term 
investment returns was 20 per cent (2014: 
23 per cent). The reduction is due to lower 
corporate tax rates in certain jurisdictions 
and a higher benefit from non-recurring tax 
credits, specifically in Jackson.

The 2015 effective tax rate on the total 
IFRS profit was 18 per cent (2014: 
15 per cent), reflecting a larger overall 
contribution to the total profit from Jackson 
which attracts a higher rate of tax.

Total tax contribution
The Group continues to make significant 
tax contributions in the countries in which 
it operates, with £3,004 million remitted 
to tax authorities in 2015. This was 
higher than the equivalent amount of 
£2,237 million in 2014, principally due to 
higher corporation tax payments. In the 
US, a change of basis for taxing derivatives 
which affects the timing but not the 
quantum of tax payable, has accelerated 
future tax payable into 2015. Tax payments 
in the UK in 2015, which relate to both the 
current and prior year, reflect positive 
investment returns in 2014.

Taxes paid in: 

Asia
US
UK
Other 

Total tax paid 

2015  £m

2014  £m

Corporation
taxes

Other 
taxes

Taxes 
collected

Total 
remitted

Corporation
taxes

Other 
taxes

Taxes 
collected

Total 
remitted

258
556
521
5

1,340

77
51
184
20

332

111
433
786
2

1,332

446
1,040
1,491
27

3,004

199
205
314
3

721

52
35
202
4

293

87
375
759
2

1,223

338
615
1,275
9

2,237

41

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcCorporation taxes include amounts paid on 
taxable profits which, in certain countries 
such as the UK, include policyholder 
investment returns on certain life insurance 
products. Other taxes include property 
taxes, withholding taxes, employer payroll 
taxes and irrecoverable indirect taxes. 
Taxes collected are other taxes that 
Prudential remits to tax authorities which 

it is obliged to collect from employees, 
customers and third parties which include 
sales taxes, employee and annuitant 
payroll taxes.

Free surplus generation

Free surplus generation is the financial 
metric we use to measure the internal cash 
generation of our business operations. 

For life insurance operations it represents 
amounts maturing from the in-force 
business during the year, net of amounts 
reinvested in writing new business. For 
asset management it equates to post-tax 
IFRS profit for the year. In 2015 underlying 
free surplus generation, after investment 
in new business, increased by 15 per cent 
to £3,050 million.

Free surplus generation

Free surplus generation1

Asia
US
UK2
M&G
Prudential Capital

Underlying free surplus generated from in-force life business 

and asset management2
Investment in new business2

Underlying free surplus generated

Market related movements, timing differences and other 

movements

Net cash remitted by business units

Total movement in free surplus
Free surplus at 1 January
Effect of domestication of Hong Kong branch

Free surplus at end of year 

Note 8: Analysis of movement in free surplus page 310

Actual exchange rate

Constant exchange rate

2015  £m

2014  £m

Change  %

2014  £m

Change  %

16
20
37
1
(45)

19
(25)

18

930
1,291
656
353
33

3,263
(618)

2,645

17
11
37
1
(45)

16
(21)

15

1,086
1,433
900
358
18

3,795
(745)

3,050

282
(1,625)

1,707
5,059
–

6,766

938
1,197
656
353
33

3,177
(598)

2,579

(6)
(1,482)

1,091
4,003
(35)

5,059

The increase in free surplus generated by 
our life insurance businesses reflects our 
growing scale and the highly capital-
generative nature of our business model. 
We drive this metric by targeting markets 
and products that have low-strain, 
high-return and fast payback profiles and 
by delivering both good service and value 
to improve customer retention. Our ability 
to generate both growth and cash is a 
distinctive feature of Prudential in our 
industry. In line with this approach, the 
closing value of free surplus in our life and 
asset management operations increased to 
£6,766 million at 31 December 2015 
(31 December 2014: £5,059 million, on an 
actual exchange rate basis), after financing 
reinvestment in new business and funding 
cash remittances from the business units 
to Group. 

In Asia, growth in the in-force life portfolio, 
and a 28 per cent increase in post-tax profit 
from Eastspring Investments, contributed 
to free surplus generation of £1,086 million, 
up 17 per cent. In the US, free surplus 
generation before new business increased 
by 11 per cent, also reflecting business 
growth. In the UK, the 37 per cent increase 
to £900 million reflects a higher underlying 
contribution from the in-force business and 
a contribution of £223 million for the specific 
management actions taken in the second 
half of the year to position the balance 
sheet more efficiently under the new 
Solvency II regime. 

underlying free surplus generation

£3,050m
15%

increase on 2014

Measuring our performance page 16

42

Prudential plc Annual Report 2015 www.prudential.co.ukChief Financial Officer’s report on our 2015 financial performance continuedWe invested £745 million of the free 
surplus generated during the year in 
writing new business (2014: £618 million 
on a constant exchange rate basis) 
equivalent to a reinvestment rate9 of 
20 per cent, which is in line with recent 
periods. Asia remained the primary 
destination of our new business investment, 
17 per cent higher at £413 million, lower 
than the 26 per cent increase in APE sales 
reflecting changes to product mix. In the 
US, new business investment increased 
to £267 million, mainly due to an increase 
in the proportion of variable annuity 

premiums that customers directed towards 
the fixed account option. At just under 
2 per cent of new single premiums, Jackson’s 
overall strain remains low, supporting the 
generation of significant returns on capital. 
New business investment in the UK 
remains at £65 million (2014: £65 million), 
despite higher new business volumes, 
reflecting capital-efficient growth in 
with-profits business and lower strain on 
bulk annuities (measured under the 
solvency regime applicable in 2015). 

The internal rates of return achieved on 
new business remain attractive at over 

20 per cent across all three business 
operations and the average payback 
period10 for business written in 2015 was 
three years for Asia, one year for the US 
and three years for the UK. 

We continue to manage cash flows across 
the Group with a view to achieving a balance 
between ensuring sufficient remittances 
are made to service central requirements 
(including paying the external dividend) 
and maximising value to shareholders 
through retention and reinvestment of 
capital in business opportunities. 

Actual exchange rate

2015  £m

2014  £m

Change  %

467
470
331
302
55

400
415
325
285
57

1,625

1,482

2,173

1,480

17
13
2
6
(4)

10

Holding company cash11

Net cash remitted by business units:

Asia
US
UK
M&G
Prudential Capital

Net cash remitted by business units

Holding company cash at 31 December 

Note IIa: Holding company cash flow page 341

Cash remitted by the business units to 
the corporate centre in 2015 increased 
by 10 per cent to £1,625 million with 
significant contributions from each of our 
four major business operations. Asia’s 
remittances increased to £467 million 
and included the proceeds from the sale 
of the Japan life business of £42 million. 
The higher remittances from the US of 
£470 million reflect Jackson’s disciplined 
approach to growing this business and its 
effective risk management. The remittances 
from the UK are in line with 2014 and we 
continue to invest in upgrading our UK 
pre- and post- retirement customers 
propositions. M&G’s remittances of 
£302 million reflected the level of post-tax 
earnings delivered in the year.

Cash remitted to the Group in 2015 was 
used to meet central costs of £354 million 
(2014: £353 million), pay the dividends 
and finance the second of three up-front 
payments for the renewal of the distribution 
agreement with Standard Chartered Bank. 
The issue of hybrid debt in June 2015 raised 
£590 million. Reflecting these movements 
in the year, total holding company cash at 
the end of 2015 was £2,173 million compared 
to £1,480 million at the end of 2014.

£1,625m

net cash remittances from 
business units 

10%

increase on 2014

Measuring our performance page 16

43

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcEEV profit

Post-tax operating profit
Long-term business:

Asia
US 
UK2

Long-term business operating profit2
UK general insurance commission
Asset management business:

M&G 
Prudential Capital
Eastspring Investments
US

Other income and expenditure12
Results of the sold PruHealth and PruProtect businesses

Post-tax operating profit based on longer-term investment 

returns

Short-term fluctuations in investment returns:

Insurance operations
Other operations

Effect of changes in economic assumptions
Other non-operating items12

Profit attributable to shareholders

Earnings per share 

Actual exchange rate

Constant exchange rate

2015  £m

2014  £m

Change  %

2014  £m

Change  %

2,321
1,808
863

4,992
22

358
18
101
7
(617)
–

1,900
1,528
735

4,163
19

353
33
78
6
(567)
11

22
18
17

20
16

1
(45)
29
17
(9)
(100)

1,903
1,647
735

4,285
19

353
33
79
7
(567)
11

4,881

4,096

19

4,220

(1,153)
(55)
(1,208)
57
221

3,951

856
(93)
763
(369)
(147)

4,343

(235)
41
(258)
115
250

(9)

864
(93)
771
(389)
(147)

 4,455 

22
10
17

16
16

1
(45)
28
–
(9)
(100)

16

(233)
41
(257)
115
250

(11)

Basic earnings per share based on post-tax operating profit
Basic earnings per share based on post-tax total profit

191.2
154.8

160.7
170.4

19
(9)

165.6
174.8

15
(11)

Actual exchange rate

Constant exchange rate

2015  pence

2014  pence 

Change  %

2014  pence

Change  %

Note 2: Results analysis by business area page 302

EEV operating profit
On an EEV basis, Group post-tax operating 
profit based on longer-term investment 
returns was 16 per cent higher (19 per cent 
on an actual exchange rate basis) at 
£4,881 million in 2015. The increase is 
primarily due to higher new business profit 
from the Group’s life businesses, which 
increased by 20 per cent (24 per cent on an 
actual exchange rate) to £2,617 million and 
profit from the in-force life business, which 
increased by 13 per cent (16 per cent on an 
actual exchange rate basis) to £2,375 million. 
This reflects on-going business growth 
and higher profits from the better than 
expected management of the in-force 
business, with positive experience and 
assumptions changes of £666 million 
(2014: £648 million).

In Asia, EEV life operating profit was 
22 per cent higher at £2,321 million, 
with in-force profit up 13 per cent to 
£831 million, benefiting from increased 
scale across all our operations. Asia new 
business profit was 28 per cent higher at 
£1,490 million, reflecting volume growth 

44

from the continued build-out of our 
distribution platform. 

Jackson’s EEV life operating profit 
increased by 10 per cent to £1,808 million, 
driven by growth in the scale of our 
in-force book and higher new business 
profit. In-force profit increased by 
11 per cent to £999 million (20 per cent on 
an actual exchange rate basis), primarily 
reflecting higher unwind from the larger 
book of existing business. US new business 
profit was up 8 per cent to £809 million 
(17 per cent on an actual exchange rate 
basis), due to the 3 per cent (11 per cent on 
an actual exchange rate basis) increase in 
sales volume and a beneficial shift in 
business mix.

In the UK, EEV life operating profit 
increased by 17 per cent2 to £863 million 
(2014: £735 million). New business profit 
was 23 per cent2 higher at £318 million 
(2014: £259 million) and includes a 
contribution of £117 million (2014: 
£105 million) from four bulk annuity 
transactions in 2015. Retail new business 
profit was up 31 per cent2 at £201 million 

(2014: £154 million), due to the positive 
effect of the 32 per cent increase in retail 
sales volumes offset by business mix 
effects. In-force profit was 14 per cent 
higher at £545 million (2014: £476 million) 
and includes a net charge of £13 million 
from the specific management actions 
taken in the second half of the year to 
position the balance sheet more efficiently 
under the new Solvency II regime. 

EEV non-operating results
EEV operating profit is based on longer-
term investment returns and excludes the 
effect of short-term volatility arising from 
market movements and the effect of 
changes from economic assumptions. 
These items are captured in non-operating 
profit which reduced the 2015 results 
by a net £930 million (2014: net increase 
of £247 million on an actual exchange 
rate basis). 

EEV short-term fluctuations
Short-term fluctuations in investment 
returns reflect the element of non-
operating profit which relates to the effect 

Prudential plc Annual Report 2015 www.prudential.co.ukChief Financial Officer’s report on our 2015 financial performance continuedon EEV of the difference between the 
actual investment returns achieved and 
those assumed in arriving at the reported 
operating profit.

Short-term fluctuations in investment 
returns for life operations of negative 
£1,153 million include negative £206 million 
for Asia, negative £753 million for our 
US operations and negative £194 million 
in the UK.

In Asia and the UK, negative short-term 
fluctuations principally reflect unrealised 
movements on bond holdings in the year. 
They also reflect the effect on the 
embedded value of flat to negative equity 
market returns. In the US, the variance 
represents the impact of modestly negative 
market-related movements on separate 
account values in the year, and on the 
value movements on derivatives held to 
manage the Group’s equity and interest 
rates exposure.

Effect of changes in economic 
assumptions
The small overall interest rate rises in the 
UK and US have had a beneficial impact 
on the level of future assumed earnings 

that we expect to generate from our 
existing book of business. This is partly 
offset by the effect of interest rate rises 
in Asia, which impact EEV negatively, 
as the present value future Asia health 
and protection profits are discounted 
at higher rates. 

Capital position,  
financing and liquidity

Capital position
We continue to operate with a strong 
solvency position, while maintaining high 
levels of liquidity and capital generation. 
This is testament to our capital discipline, 
the effectiveness of our hedging activities, 
our low direct Eurozone exposure, the 
minimal level of credit impairments and the 
natural offsets in our portfolio of businesses. 
The estimated Group Solvency II capital 
surplus13,14 at 31 December 2015 is £9.7 billion, 
equivalent to a ratio of 193 per cent.

The table below shows the impact of 
moving from our previously reported 
economic capital basis to the Solvency 
II-approved internal model basis and the 
capital generation in 2015.

£32.4bn

EEV shareholders’ funds

equivalent to

1,258p

per share

Analysis of movement in Group capital surplus

Economic capital surplus as at 1 January 

Operating experience
Non-operating experience (including market movements)

Other capital movements

Subordinated debt issuance 
Foreign currency translation impacts
Final 2014 and 2015 first interim dividend paid

Methodology and calibration changes

Changes to own funds (net of transitionals) and solvency capital Requirement calibration strengthening
Effect of partial derecognition of Asia Solvency II surplus

Estimated Solvency II surplus as at 31 December

Note IIc: Solvency II capital position at 31 December 2015 page 343

£ billion

9.7
2.4
(0.6)

0.6
0.2
(1.0)

(0.2)
(1.4)

9.7

The movement in the Group Solvency II 
capital surplus in 2015 was driven by:

 — Operating experience of £2.4 billion: 

generated by in-force business and new 
business written in 2015 and included 
£0.4 billion of benefit from the specific 
management actions taken in the 
second half of the year to position the 
balance sheet more efficiently under 
the new Solvency II regime;

 — Non-operating experience of £0.6 billion: 
mainly arising from negative market 
experience during the year; and

 — Other capital movements: comprising 

an increase in capital from subordinated 
debt issuance, positive foreign currency 
translation effects offset by a reduction 
in surplus from payment of the 2014 
final and 2015 first interim dividend.

The methodology and calibration changes 
arose as part of the internal model approval 
process and related to: 

 — A £0.2 billion reduction in surplus due 
to an increase in the Solvency capital 
requirement from strengthening of 
internal model calibrations, mainly 
relating to longevity risk, operational 
risk, credit risk and correlations, and 
a corresponding increase in the risk 
margin, which is partially offset by 
UK transitionals; and

 — A £1.4 billion reduction in surplus due 
to the negative impact of Solvency II 
rules for ‘contract boundaries’ and a 
reduction in the capital surplus of the 
Group’s Asian life operations, as agreed 
with the Prudential Regulation Authority. 

Solvency II as a measure of regulatory 
capital is more volatile than under 
the previous Solvency I regime. At 
31 December 2015, the estimated 
sensitivity of the Group Solvency II capital 
surplus to significant changes in market 
conditions is as set out below:

 — An instantaneous 20 per cent fall in 

equity markets would reduce surplus 
by £1.0 billion and reduce the solvency 
ratio to 186 per cent;

 — A 40 per cent fall in equity markets 

(comprising an instantaneous 20 per cent 
fall followed by a further 20 per cent fall 
over a four-week period) would reduce 
surplus by £1.8 billion and reduce the 
solvency ratio to 179 per cent;

45

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc — A 50 basis points reduction in interest 
rates (subject to a floor of zero and 
allowing for transitional recalculation) 
would reduce surplus by £1.1 billion 
and reduce the solvency ratio to 
179 per cent;

 — A 100 basis points increase in interest 

rates (allowing for transitional 
recalculation) would increase surplus 
by £1.1 billion and increase the solvency 
ratio to 210 per cent; and

 — A 100 basis points increase in credit 

spreads (with credit defaults of 10 times 
the expected level in Jackson) would 
reduce surplus by £1.2 billion and 
reduce the solvency ratio to 
187 per cent.

At 31 December 2015 our Insurance 
Groups Directive surplus is estimated at 
£5.5 billion14, equivalent to a solvency 
cover of 2.5 times.

Group Solvency II capital surplus

Solvency ratio
193%

20.1

Surplus
£9.7bn

10.4

Own 
funds

Solvency
capital
requirement

Local statutory capital
All our subsidiaries continue to hold 
appropriate capital positions on a local 
regulatory basis. Jackson’s risk-based 
capital ratio at the end of 2015 was 
481 per cent, having remitted £470 million 
to Group earlier in the year. The Prudential 
Assurance Company Limited, our main UK 
operation, has an estimated Solvency II 

surplus of £3.3 billion in respect of its 
shareholder business, equivalent to a 
ratio of 146 per cent. Separately, the 
UK with-profits funds remained well 
capitalised with an estate value of 
£7.6 billion15, covering its solvency capital 
requirements approximately 1.75 times.

Debt portfolio
The Group continues to maintain a 
high-quality defensively positioned debt 
portfolio. Shareholders’ exposure to 
credit is concentrated in the UK annuity 
portfolio and the US general account, 
mainly attributable to Jackson’s fixed 
annuity portfolio. The credit exposure 
is well diversified and 98 per cent of 
our UK portfolio and 96 per cent of our 
US portfolio are investment grade. 
We experienced no default losses and 
reported impairments of £26 million 
(2014: £7 million) across these two fixed 
income securities portfolios. 

Financing and liquidity
Shareholders’ net core structural borrowings and ratings

Shareholders’ borrowings in holding company
Prudential Capital 
Jackson surplus notes

Total
Less: holding company cash and short-term 

2015  £m

Mark to 
market 
value

353
–
55

408

IFRS 
basis

4,567
275
169

5,011

EEV 
basis 

4,920
275
224

5,419

IFRS 
basis

3,869
275
160

4,304

investments

(2,173)

–

(2,173)

(1,480)

Net core structural borrowings of shareholder-

financed operations

2,838

408

3,246

2,824

Note C6.1: Core structural borrowings of shareholder-financed operations page 241

2014  £m

Mark to 
market 
value

579
–
42

621

–

621

EEV 
basis 

4,448
275
202

4,925

(1,480)

3,445

Our financing and liquidity position 
remained strong throughout the year. 
Our central cash resources amounted 
to £2.2 billion at 31 December 2015, 
compared with £1.5 billion at the end 
of 2014, and we currently retain a further 
£2.6 billion of untapped committed 
liquidity facilities.

On an IFRS basis, the Group’s core 
structural borrowings at 31 December 
2015 were £5,011 million (31 December 
2014: £4,304 million on an actual exchange 
rate basis) and comprised £4,567 million 

(31 December 2014: £3,869 million on an 
actual exchange rate basis) of debt held 
by the holding company, and £444 million 
(31 December 2014: £435 million on an 
actual exchange rate basis) of debt held by 
the Group’s subsidiaries, Prudential Capital 
and Jackson. In June 2015, Prudential 
issued £600 million 5.0 per cent tier 2 
subordinated notes, increasing funds 
available for general corporate purposes. 

In addition to its net core structural 
borrowings of shareholder-financed 
operations set out above, the Group also 

has access to funding via the money 
markets and has in place an unlimited 
global commercial paper programme. 
As at 31 December 2015, we had issued 
commercial paper under this programme, 
totalling £138 million and US$1,428 million, 
to finance non-core borrowings. 

Prudential’s holding company currently 
has access to £2.6 billion of syndicated and 
bilateral committed revolving credit facilities, 
provided by 19 major international banks, 
expiring in 2020. Apart from small 
drawdowns to test the process, these 

46

Prudential plc Annual Report 2015 www.prudential.co.ukChief Financial Officer’s report on our 2015 financial performance continuedfacilities have never been drawn, and 
there were no amounts outstanding at 
31 December 2015. The medium-term 
note programme, the SEC-registered US 
shelf programme, the commercial paper 
programme and the committed revolving 
credit facilities are all available for general 
corporate purposes and to support the 
liquidity needs of Prudential’s holding 
company and are intended to maintain 
a strong and flexible funding capacity.

Prudential manages the Group’s core debt 
within a target level consistent with its 
current debt ratings. At 31 December 
2015, the gearing ratio (debt, net of cash 

Shareholders’ funds 

and short-term investments, as a 
proportion of IFRS shareholders’ funds 
plus net debt) was 18 per cent, compared 
to 19 per cent at 31 December 2014. 
Prudential plc has strong debt ratings from 
Standard & Poor’s, Moody’s and Fitch. 
Prudential plc’s long-term senior debt is 
rated A+, A2 and A from Standard & Poor’s, 
Moody’s and Fitch, while short-term 
ratings are A-1, P-1 and F1 respectively. 
The Prudential Assurance Company 
Limited was downgraded by Moody’s 
in September 2015 from Aa2 to Aa3. 
All ratings on Prudential and its subsidiaries 
are on stable outlook. 

The financial strength of the Prudential 
Assurance Company Limited is rated AA 
by Standard & Poor’s, Aa3 by Moody’s and 
AA by Fitch.

Jackson National Life Insurance Company’s 
financial strength is rated AA by Standard 
& Poor’s, A1 by Moody’s and AA by Fitch. 

Prudential Assurance Co Singapore (Pte) 
Ltd’s (Prudential Singapore) financial 
strength is rated AA by Standard & Poor’s.

Profit after tax for the year
Exchange movements, net of related tax
Unrealised gains and losses on Jackson fixed income securities classified 

as available for sale16

Dividends
Other

Net increase in shareholders’ funds
Shareholders’ funds at beginning of the year
Effect of domestication of Hong Kong branch 

Shareholders’ funds at end of the year

Shareholders’ value per share 

Return on shareholders’ funds17

IFRS

EEV

2015  £m

2014  £m

2015  £m

2014  £m

2,579
118

(629)
(974)
50

1,144
11,811
–

12,955

504p

27%

2,216
220

565
(895)
55

2,161
9,650
–

11,811

460p

26%

3,951
244

–
(974)
(23)

3,198
29,161
–

32,359

1,258p

17%

4,343
737

–
(895)
131

4,316
24,856
(11)

29,161

1,136p

16%

IFRS consolidated statement of changes in equity page 135 and Note 9: reconciliation of movements in shareholders’ equity page 313

In a period of currency volatility, UK 
sterling weakened relative to non-sterling 
currencies, in particular the US dollar. With 
approximately 54 per cent of the Group’s 
IFRS net assets (68 per cent of EEV net 
assets) denominated in non-sterling 
currencies, this generated a positive 
foreign exchange movement on net assets 
in the year. In addition, the increase in 
US 10-year treasury rate and higher 
spreads produced unrealised losses on 
fixed income securities held by Jackson 
that are accounted for as available-for-sale 
under IFRS. 

Taking these non-operating movements 
into account, the Group’s IFRS 
shareholders’ funds at 31 December 2015 
increased by 10 per cent to £13.0 billion 
(31 December 2014: £11.8 billion on an 
actual exchange rate basis).

The Group’s EEV shareholders’ funds also 
increased by 11 per cent to £32.4 billion 
(31 December 2014: £29.2 billion on an 
actual exchange rate basis). On a per share 
basis the Group’s embedded value at 
31 December 2015 stood at 1,258 pence, 
up from 1,136 pence at 31 December 2014.

Corporate transactions

Entrance into Uganda life 
insurance market
In June 2015 we completed the acquisition 
of Ugandan company Goldstar Life 
Assurance and signed a long-term 
cooperation agreement with Crane Bank 
of Uganda. In January 2016 we announced 
entry into Zambia via our acquisition of 
Professional Life Assurance, which is 
subject to regulatory approval. 

47

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcReporting considerations 

As announced at our investor conference 
in January 2016, we plan to discontinue 
publication of our first- and third-quarter 
interim management statements with 
immediate effect. 

Dividend 

The Board has decided to increase the 
full-year ordinary dividend by 5 per cent 
to 38.78 pence per share, reflecting the 
continued strong financial performance 
of the Group in 2015. In line with this, the 
directors have approved a second interim 
ordinary dividend of 26.47 pence per share 
(2014: final dividend of 25.74 pence) which 
brings the total ordinary dividend for the 
year to 38.78 pence (2014: 36.93 pence). 
In addition, the Board has decided to award 
a special dividend of 10 pence per share, 
reflecting the additional contribution to 
earnings from the specific management 
actions taken to position the balance 
sheet more efficiently under the new 
Solvency II regime.

Although the Board has been able to 
approve a special dividend of 10 pence 
per share in 2015, the Group’s dividend 
policy remains unchanged. The Board will 
maintain its focus on delivering a growing 
ordinary dividend, which will continue 
to be determined after taking into account 
the Group’s financial flexibility and our 
assessment of opportunities to generate 
attractive returns by investing in specific 
areas of the business. The Board believes 
that in the medium term a dividend cover 
of around two times is appropriate.

48

Notes
1   Underlying free surplus generation comprises 

underlying free surplus released from long-term 
business (net of investment in new business) 
and that generated from asset management 
operations.

2   Following the disposal of the Group’s 25 per cent 

interest in PruHealth and PruProtect in 
November 2014, the 2014 comparative results of 
UK insurance operations have been adjusted to 
exclude results of those businesses. 

3   Refer to note B1.1 in IFRS financial statements for 
the breakdown of other income and expenditure, 
and other non-operating items.
Includes Group’s proportionate share of the 
liabilities and associated flows of the insurance 
joint ventures in Asia.

4  

5   Defined as movements in shareholder-backed 
policyholder liabilities arising from premiums 
(net of charges), surrenders/withdrawals, 
maturities and deaths.

6   For basis of preparation see note I (a) of Additional 

7  

unaudited IFRS financial information.
Includes Group’s proportionate share in PPM 
South Africa and the Asia asset management 
joint ventures.

8   Net inflows exclude Asia Money Market Fund 

(MMF) inflows of £1,065 million (2014: net inflows 
£9 million). External funds under management 
exclude Asia MMF balances of £6,006 million 
(2014: £4,800 million).
Investment in new business as a percentage of 
underlying free surplus generated from in-force 
life business and asset management. 

9 

10  Payback period, measured on an undiscounted 

basis, is the time in which the initial ‘cash’ 
outflow of investment is expected to be 
recovered from the ‘cash’ inflows generated by 
the investment. The ‘cash’ outflow is measured 
by our investment of free surplus in new business 
sales. The payback period equals the time taken 
for new business sales to generate free surplus 
to cover this investment. 

11  The full holding company cash flow is disclosed 

in note II (a) of Additional unaudited IFRS 
financial information.

12  Refer to the EEV basis supplementary 

information – Post-tax operating profit based on 
longer-term investment returns and Post-tax 
summarised consolidated income statement, 
for the breakdown of other income and 
expenditure, and other non-operating items.
13  The methodology and assumptions used in 
calculating the Solvency II capital results are 
set out in note II (c) of Additional unaudited 
financial information. The Group Solvency II 
capital ratio is based on outputs from the 
Group’s Solvency II internal model, approved 
by Prudential Regulation Authority in 
December 2015. 

14  Before allowing for second interim ordinary 

and special dividends.

15  Representing Solvency II own funds of the 

UK with-profits funds.

16  Net of related charges to deferred acquisition 

costs and tax.

17  Operating profit after tax and non-controlling 

interests as percentage of opening 
shareholders’ funds.

Prudential plc Annual Report 2015 www.prudential.co.ukChief Financial Officer’s report on our 2015 financial performance continuedGroup Chief Risk Officer’s report of the risks facing our business and how these are managed 

Generating value while 
maintaining an appropriate 
risk profile 

The Group aims to help 
customers achieve their 
long-term financial goals by 
providing and promoting a 
range of products and services 
that meet customer needs, are 
easy to understand and deliver 
real value. We recognise that 
we are implicitly committing to 
customers that we will maintain 
a healthy company, and are 
there to meet our long-term 
commitments to them.  

From the shareholders’ perspective, 
we generate value by selectively taking 
exposures to risks that are adequately 
rewarded and that can be appropriately 
quantified and managed. The Group’s 
approach is to retain risks where doing so 
contributes to value creation, the Group 
is able to withstand the impact of an adverse 
outcome, and has the necessary capabilities, 
expertise, processes and controls to manage 
appropriately the risk.

In my report, I seek to explain the main risks 
inherent in our business and how we manage 
those risks, with the aim of ensuring we 
maintain an appropriate risk profile. 

Principles and objective 

Prudential defines ‘risk’ as the uncertainty 
that Prudential faces in successfully 
implementing its strategies and objectives. 
This includes all internal or external events, 
acts or omissions that have the potential 
to threaten the success and survival of 

Prudential. As such, material risks will be 
retained only where this is consistent with 
the Group’s risk appetite framework and its 
philosophy towards risk-taking. 

Risk governance 

The organisational structures, reporting 
relationships, delegation of authority, and 
roles and responsibilities that Group Head 
Office and the business units establish to 
make decisions and control their activities 
on risk-related matters form the foundation 
of Prudential’s risk governance. Effective 
risk governance encompasses individuals, 
Group-wide functions and committees 
involved in the management of risk.

Risk framework

The Group’s risk framework has been 
developed to monitor and manage the risk 
of the business at all levels and is owned by 
the Board. The aggregate Group exposure 
to market, credit, insurance, liquidity and 
operational risks is monitored and 
managed by the Group Risk function 
whose responsibility it is to seek to 
ensure the maintenance of an adequate 
risk exposure and solvency position from 
the Group economic, regulatory and 
ratings perspectives.

Our Group Risk Framework requires that 
all our businesses and functions establish 
processes for identifying, evaluating and 
managing the key risks faced by the 
Group and is based on the concept of the 
‘three lines of defence’. These comprise 
risk-taking and management, risk control 
and oversight, and independent assurance.

 ‘We seek to retain only those risks 
consistent with our risk appetite 
with the aim of ensuring we deliver 
on our long-term commitments to 
our customers and shareholders.’

Penny James
Group Chief Risk Officer

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The key risks inherent in the insurance and capital management operations of Prudential’s business:

Risks from our investments

Risks from our products

Risks from our business operations

Uncertainty around investment returns 
can arise through credit risk via the 
potential of defaults, and market risks 
resulting from the volatility of asset values 
as a result of fluctuations in equity prices, 
interest rates, foreign exchange and 
property prices. Liquidity risk is also a 
key area of focus. Regular stress testing 
is undertaken to ensure the Group is 
able to generate sufficient cash resources 
to meet financial obligations as they 
fall due in business as usual and in 
stress scenarios.

Insurance risk
The processes of determining the price of 
our products and reporting the results of 
our long-term business operations require 
us to make a number of assumptions. 

In common with other life insurers, the 
profitability of our businesses depends on 
a  mix of factors including mortality and 
morbidity levels and trends, persistency, 
and claim inflation.

Operational risk
As a group, we are dependent on the 
successful processing of a large number 
of transactions, utilising various IT systems 
and platforms across numerous and 
diverse products. 

We also operate under the ever-evolving 
requirements set out by different 
regulatory and legal regimes (including 
tax), as well as utilising a significant number 
of third parties to distribute products and 
to support business operations; all of which 
add to the complexity of the operating 
model if not properly managed.

49

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Group Chief Risk Officer’s report of the risks facing our business and how these are managed continued

Risk mitigation and hedging 

We manage our risk profile according to our desired acceptance of risk. To do this, Group Head Office and the business units maintain 
risk registers that include details of the risks identified and of the controls and mitigating actions used in managing them. Our identified 
keys risks are set out in the table below.

Key risks

Risk type

Risk definition

Risk management and mitigation

Market risk
Equity
Investment risk
Interest rates
Foreign exchange

Credit risk
Counterparty
Invested credit

Insurance risk
Mortality/longevity
Morbidity/health
Persistency
Medical expense 
inflation risk

The risk of loss for our business, or 
of adverse change in the financial 
situation, resulting, directly or 
indirectly, from fluctuations in the 
level or volatility of market prices 
of assets and liabilities.

The risk of loss for our business, 
or of adverse change in the financial 
situation, resulting from fluctuations 
in the credit standing of issuers of 
securities, counterparties and any 
debtors in the form of default or other 
significant credit event (eg downgrade 
or spread widening).

The risk of loss for our business, 
or of adverse change in the value of 
insurance liabilities, resulting from 
changes in the level, trend, or volatility 
of a number of insurance risk drivers. 
This includes adverse mortality, 
longevity, morbidity, persistency 
and claim inflation.

Liquidity risk

The risk of the Group being unable 
to generate sufficient cash resources 
to meet financial obligations as they 
fall due in business as usual and 
stress scenarios. 

 — Market risk policy 
 — Risk appetite statements, limits and triggers in place 
 — Monitoring and oversight of market risks through the reporting 

of regular management information

 — Asset Liability Management programmes in place
 — Use of derivative programmes
 — Currency hedging of expected business unit remittances

 — Credit risk policy
 — Risk appetite statements and limits defined on an issuer/
counterparty/average credit quality of the portfolio basis
 — Collateral arrangements in place for derivative transactions
 — Group Credit Risk Committee oversight of credit and 

counterparty credit risk and sector and/or name-specific reviews
 — Close monitoring/restricting of investments that may be of concern

 — Insurance and Underwriting risk policies
 — Risk appetite statements, limits and triggers in place
 — Longevity, morbidity and persistency assumptions reflect recent 
experience and expectation of future trends; industry data and 
expert judgement are used, where appropriate

 — Reinsurance is used to mitigate longevity and morbidity risks
 — Morbidity mitigated by appropriate underwriting when policies 

are issued and claims received

 — Persistency mitigated through improving quality of sales 

processes and customer retention initiatives

 — Medical expense inflation risk mitigated through regular 

product re-pricing

 — Liquidity risk policy 
 — Risk appetite statements, limits and triggers in place
 — Monitoring of liquidity risk through regular management information 
 — Regular stress testing
 — Liquidity contingency plans established and sources identified
 — Ability to access the money and debt capital markets 
 — Access to external sources of finance through committed 

credit facilities 

Operational risk
Regulatory and 
legislative compliance 
Third-party 
management 
IT and information 
(including 
cyber security) 
Business continuity 

Business 
environment risk

Strategic risk

50

The risk of loss (or unintended gain/
profit) arising from inadequate or 
failed internal processes, or from 
personnel and systems, or from 
external events (other than those 
external events covered under 
Business Environment Risk). 

 — Operational risk and Outsourcing and Third-Party supply policies
 — Corporate insurance programmes to limit the impact of 

operational risks

 — Scenario analysis for operational risk capital requirements, 

which focus on extreme, yet plausible, events

 — Internal and external review of cyber security capability
 — Regular testing of elements of the disaster-recovery plan

Exposure to forces in the external 
environment that could significantly 
change the fundamentals that drive 
the business’s overall strategy.

Ineffective, inefficient or inadequate 
senior management processes for 
the development and implementation 
of business strategy in relation to 
the business environment and the 
Group’s capabilities.

 — A Risk and Capital Plan that includes considerations 

of current strategies 

 — Business environment and strategic risks closely monitored and 

assessed for consideration in the business plans where appropriate

 — Board strategy sessions consider risk themes 
 — Systemic Risk Management Plan which details the Group’s strategy 

and risk management framework

 — Recovery Plan which covers the Group’s corporate and risk 

governance for managing a distressed environment, a range of 
credible recovery options, and scenarios to assess the effectiveness 
of these recovery options

Prudential plc Annual Report 2015 www.prudential.co.ukThe drivers of each of the key risks vary by 
business unit, and depend primarily on the 
value of locally-held products. 

Market risk
Investment risk 
(Audited)
In Prudential UK, investment risk arising out 
of the assets in the with-profits fund impacts 
the shareholders’ interest in future transfers 
and is driven predominantly by equities in 
the fund as well as by other investments 
such as property and bonds. The value of 
the future transfers is partially protected 
against equity falls by hedging conducted 
outside the fund. The fund’s large inherited 
estate – estimated at £7.6 billion1 as at 
31 December 2015 on a Solvency II basis 
– can absorb market fluctuations and 
protect the fund’s solvency. The inherited 
estate is partially protected against falls in 
equity markets through an active hedging 
programme within the fund. 

In Asia, our shareholder exposure to 
equities arises from unit-linked products 
where revenue is linked to funds under 
management and on its with-profits 
businesses where bonuses declared are 
broadly based on historical and current 
rates of return on equity.

In Jackson, investment risk arises in relation 
to the assets backing the policies. In the 
case of ‘spread business’, including fixed 
annuities, these assets are generally bonds 
and our shareholder exposure comes from 
the minimum asset return required to be 
generated to meet the guaranteed rates 
of return offered to policyholders. For the 
variable annuity business, these assets 
include equities as well as other assets such 
as bonds. In this case, the impact on the 
shareholder comes from the guarantees on 
return on investments embedded in variable 
annuity products. Shareholders’ exposure 
to these guarantees is mitigated through a 
hedging programme, as well as reinsurance. 
Further measures have been undertaken 
including re-pricing initiatives and the 
introduction of variable annuities without 
guarantees. Furthermore, it is our philosophy 
not to compete on price; rather, we seek 
to sell at a price sufficient to fund the cost 
incurred to hedge or reinsure the risks and 
to achieve an acceptable return.

Jackson hedges the guarantees on its 
variable annuity book on an economic 
basis and, thus, accepts variability in its 
accounting results in the short term in order 
to achieve the appropriate economic result. 
In particular, under Prudential’s Group IFRS 
reporting, the measurement of the Jackson 
variable annuity guarantees is typically 
less sensitive to market movements than 
the corresponding hedging derivatives, 
which are held at market value. However, 
depending on the level of hedging 
conducted regarding a particular risk type, 
certain market movements can drive 
volatility in the economic result which may 
be either more or less significant under IFRS 
reporting. The Jackson IFRS shareholders’ 
equity and US statutory capital are also 

sensitive to the effects of policyholder 
behaviour on the valuation of guarantees.

Interest rate risk
(Audited)
Long-term rates remain close to historic 
lows. Products that we offer are sensitive 
to movements in interest rates. We have 
already taken a number of actions to de-risk 
the in-force business as well as re-price 
and restructure new business offerings 
in response to historically low interest 
rates. However, this remains an area of 
sensitivity and persistently low rates may 
impact policyholders’ savings patterns 
and behaviour. 

Interest rate risk arises in our UK business 
from the need to match cash flows for 
annuity payments with those from 
investments; movements in interest 
rates may have an impact on profits 
where durations are not perfectly matched. 
As a result, we aim to match the duration 
of assets and liabilities as closely as 
possible and the position is monitored 
regularly. Under the European Union’s 
Solvency II Directive, additional interest 
rate exposure is created due to the nature 
of the construction of this balance sheet, 
such as the inclusion of the risk margin. 
The UK business continually assesses 
the need for any derivative overlays in 
managing this sensitivity. The with-profits 
business is exposed to interest rate risk 
as a result of underlying guarantees. Such 
risk is largely borne by the with-profits 
fund, but shareholder support may be 
required in extremis. 

In Asia, exposure to interest rate risk arises 
from the guarantees of some non-unit-
linked investment products. This exposure 
arises because it may not be possible to 
hold assets which will provide cash flows to 
match exactly those relating to policyholder 
liabilities. While this residual asset/liability 
mismatch risk can be managed, it cannot 
be eliminated. 

Jackson is exposed to interest rate risk in 
its fixed, fixed index and variable annuity 
books. Movements in interest rates can 
influence the cost of guarantees in such 
products, in particular the cost of 
guarantees may increase when interest 
rates fall. 

Interest rate risk across the entire business 
is managed through the use of interest rate 
swaps, interest rate options and hybrid 
options (options protecting against 
simultaneous decreases in equity values 
and interest rates).

Foreign exchange risk
(Audited)
We principally operate in Asia, the US and 
the UK. The geographical diversity of our 
businesses means that we are inevitably 
subject to the risk of exchange rate 
fluctuations. Our operations in the US 
and Asia, which represent a significant 
proportion of our operating profit and 
shareholders’ funds, generally write 

policies and invest in assets denominated 
in local currencies. Although this practice 
limits the effect of exchange rate 
fluctuations on local operating results, it 
can lead to significant fluctuations in our 
consolidated financial statements when 
results are expressed in UK sterling.

We retain revenues locally to support 
the growth of our business and capital is 
held in the local currency of the business 
to meet local regulatory and market 
requirements, accepting the accounting 
balance sheet translation risks this can 
produce. However, in cases where a 
surplus arising in an overseas operation 
supports Group capital or where a 
significant cash remittance is due from 
an overseas subsidiary to the Group, this 
exposure is hedged where we believe it is 
economically optimal to do so. We do not 
have appetite for significant shareholder 
exposure to foreign exchange risks in 
currencies outside the local territory. 
Where this arises, currency borrowings, 
swaps and other derivatives are used to 
manage exposures.

Credit risk
(Audited)
We invest in fixed income assets in order 
to match policyholder liabilities and enter 
into reinsurance and derivative contracts 
to mitigate various types of risk. As a result, 
we are exposed to credit and counterparty 
credit risk across our business. We employ 
a number of risk management tools to 
manage credit risk, including limits defined 
on an issuer/counterparty basis as well as 
on average credit quality to seek to ensure 
the diversification of the portfolio and 
have in place collateral arrangements in 
derivative transactions. The Group Credit 
Risk Committee oversees credit and 
counterparty credit risk across the Group 
and conducts sector and/or name-specific 
reviews as required. In particular, in 2015, 
it has conducted sector reviews in the 
banking, commodities and energy sectors. 

Debt and loan portfolio
(Audited)
Our UK business is primarily exposed to 
credit risk in the shareholder-backed 
portfolio, with fixed income assets of 
£32.1 billion. Credit risk arising from a 
further £44.5 billion of fixed income assets 
is largely borne by the with-profits fund, 
although, in extremis, shareholder support 
may be required should the with-profits 
fund become unable to meet its liabilities. 

The debt portfolio of our Asia business 
totalled £28.3 billion at 31 December 2015. 
Of this, approximately 68 per cent was in 
unit-linked and with-profits funds with 
minimal shareholder risk. The remaining 
32 per cent is shareholder exposure. 

Credit risk arises in the general account 
of our US business, where £34.1 billion 
of fixed income assets back shareholder 
liabilities including those arising from 
fixed annuities, fixed index annuities 
and life insurance. 

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The shareholder-owned debt and loan 
portfolio of the Group’s asset management 
operations of £2.2 billion as at 
31 December 2015 is principally related to 
Prudential Capital operations. Prudential 
Capital generates revenue by providing 
bridging finance, managing investments 
and operating a securities-lending and 
cash-management business for the 
Prudential Group and our clients.

Certain sectors have seen specific pressure 
during 2015 and into early 2016. The 
Group’s credit exposure to the oil and gas 
sector represents approximately 4 per cent 
or £3.1 billion of the shareholder credit 
portfolio. Prolonged, depressed oil prices 
are expected to exert downward rating 
pressure within the sector, which is being 
monitored closely through Group risk 
processes and the Group Credit Risk 
Committee. The Group’s credit exposure 
to the metal and mining sector represents 
1 per cent of the total shareholder debt 
portfolio (£78 billion). Similarly, this sector 
is subject to ongoing monitoring and 
regular management information reporting 
to the Group’s risk committees.

Further details of the composition and 
quality of our debt portfolio, and exposure 
to loans, can be found in the IFRS financial 
statements.

Group sovereign debt
(Audited)
Sovereign debt represented 17 per cent or 
£12.8 billion of the debt portfolio backing 
shareholder business at 31 December 2015 
(31 December 2014: 15 per cent or 
£11.0 billion). 44 per cent of this was 
rated AAA and 94 per cent investment 
grade (31 December 2014: 43 per cent 
AAA, 95 per cent investment grade). 
At 31 December 2015, the Group’s 
shareholder-backed business’s holding 
in Eurozone sovereign debt2 was 
£546 million. 75 per cent of this was AAA 
rated (31 December 2014: 82 per cent 
AAA rated). We do not have any sovereign 
debt exposure to Greece. 

Bank debt exposure 
and counterparty credit risk 
(Audited)
Our bank exposure is a function of our 
core investment business, as well as of the 
hedging and other activities undertaken to 
manage our various financial risks. Given 
the importance of our relationship with our 
banks, exposure to the banking sector is 
a key focus of management information 
provided to the Group’s risk committees 
and the Board. 

The exposures held by the shareholder-
backed business and with-profits 
funds in sovereign debt and bank debt 

52

securities at 31 December 2015 are 
given in note C3.3(f) of the Group’s IFRS 
financial statements. 

Our exposure to derivative counterparty 
and reinsurance counterparty credit risk is 
managed using an array of risk management 
tools, including a comprehensive system 
of limits.

Where appropriate, we reduce our 
exposure, purchase credit protection 
or make use of additional collateral 
arrangements to control our levels of 
counterparty credit risk. At 31 December 
2015, shareholder exposure to corporate 
debt by rating and sector is shown below:

 — 95 per cent of the shareholder portfolio 
is investment grade rated. In particular, 
67 per cent of the portfolio is rated A- 
and above3. 

 — The Group’s shareholder portfolio is 
well diversified: no individual sector 
makes up more than 10 per cent of the 
total portfolio (excluding the financial 
and utilities sectors). 

Insurance risk
(Audited)
Insurance risk constitutes a sizeable 
proportion of the Group’s exposure; the 
profitability of our businesses depends 
on a mix of factors including mortality 
and morbidity levels and trends, 
persistency, investment performance 
and claim inflation.

Longevity risk (people’s propensity to live 
longer) is a significant contributor to our 
insurance risk exposure and is also capital 
intensive under the Solvency II regime. 
One tool used to manage this risk is 
reinsurance. During 2015, we completed 
deals on a number of tranches of bulk and 
retail annuity liabilities when terms were 
sufficiently attractive and aligned with our 
risk management framework. The recently 
enhanced pensions freedoms in the UK 
have greatly reduced the demand for retail 
annuities and further liberalisation is 
anticipated. However, given our significant 
UK annuity portfolio, the assumptions that 
we make about future rates of mortality 
improvement will remain key to the 
measurement of insurance liabilities and 
to the assessment of any subsequent 
reinsurance transactions. 

We continue to conduct research into 
longevity risk using both experience from 
our annuity portfolio and industry data. 
Although the general consensus in recent 
years is that people are living longer, there 
remains considerable volatility in year-on-
year longevity experience, which is why 
we need expert judgement in setting our 
longevity assumptions.

Shareholder exposure to corporate 
debt by rating

5%

11%

27%

24%

33%

	 AAA
	 AA
	 A
	 BBB
		BB	or	below,	or	non-rated	assets

Shareholder exposure by sector

12%

21%

5%

9%

8%

2%
3%

5%

5%

4%

8%

18%

	 Financial
	 Mortgage	securities
	 Utilities
	 Government
	 Consumer,	non-cyclical
	 Communications
	 Industrial
	 Energy
	 Consumer,	cyclical
	 Asset-backed	securities
	 Real	estate
	 Others

Morbidity risk is mitigated by appropriate 
underwriting when policies are issued 
and claims are received. Our morbidity 
assumptions reflect our recent experience 
and expectation of future trends for each 
relevant line of business. 

In Asia, a key assumption is the rate of 
medical inflation, typically in excess of 
general price inflation. This is the risk that 
the expenses of medical treatment increase 
more than expected, so that the medical 
claim cost passed on to Prudential is much 
higher. Medical expense inflation risk is 

Prudential plc Annual Report 2015 www.prudential.co.ukbest mitigated through retaining the right 
to re-price our products each year and by 
having suitable overall claim limits within 
our policies, either limits per type of claim 
or in aggregate across policies.

Our persistency assumptions similarly 
reflect recent experience for each relevant 
line of business, and future expectations. 
Persistency risk is mitigated by appropriate 
training and sales processes and managed 
locally post-sale through regular experience 
monitoring and the identification of common 
characteristics of poor persistency 
business. Where appropriate, allowance 
is also made for the relationship – either 
assumed or historically observed – 
between persistency and investment 
returns, and for the resulting additional 
risk. Modelling this ‘dynamic’ policyholder 
behaviour is particularly important when 
assessing the likely take-up rate of options 
embedded within product features.

Liquidity risk
(Audited)
The Group has significant internal sources of 
liquidity which are sufficient to meet all of its 
expected requirements, for a period of at 
least 12 months from the date the financial 
statements are approved, without having to 
make use of external funding. In aggregate, 
the Group currently has £2.6 billion of 
undrawn committed facilities, expiring in 
2020. In addition, the Group has access to 
liquidity via the debt capital markets. We 
also have in place an unlimited commercial 
paper programme and have maintained a 
consistent presence as an issuer in this 
market for the last decade.

Liquidity uses and sources have been 
assessed at the Group and at a business 
unit level under base case and stressed 
assumptions. The liquidity resources 
available and the subsequent Liquidity 
Coverage Ratio are regularly monitored 
and are assessed to be sufficient.

Operational risk
(Unaudited)
The Group does not actively seek to 
take operational risk to generate returns. 
Instead, it accepts a level of risk whereby 
the controls in place should prevent material 
losses, but should also not excessively 
restrict business activities. Direct and/or 
indirect financial losses are likely to arise 
if there is a failure to develop, implement 
and monitor appropriate controls.

For each business unit, accountabilities for 
operational risk management and oversight 
are based on the principles of the ‘three 
lines of defence’ model of risk-taking and 
management, risk control and oversight, 
and independent assurance. The approach 
adopted is proportional to the size, nature 
and complexity of the business unit and 
the risks it manages.

We have an operational risk management 
framework in place that facilitates both 
the qualitative and quantitative analysis of 
operational risk exposures. The output of 

this framework, in particular management 
information on key operational risk and 
control assessments, scenario analysis, 
internal incidents and external incidents, 
is reported by the business units and 
presented to the Group Operational 
Risk Committee.

This information also supports business 
decision-making and lessons-learned 
activities, the ongoing improvement of the 
control environment, and determination 
of the adequacy of our corporate 
insurance programme. 

Top operational risks
Key areas of focus within the operational 
risk framework are:

 — The risk of non-compliance due to the 

momentum of regulatory change in both 
our developed and developing markets, 
as well as recognising that Prudential’s 
designation as a Global Systemically 
Important Insurer which requires the 
Group to comply with additional policy 
measures including enhanced 
Group-wide supervision;

 — The risk of improper, or mis-selling of 

Prudential products and the resulting risk 
of censure from local regulators; 

 — The risk of regulatory censure due to 

poor conduct or weaknesses in systems 
and controls;

 — The risk of censure for money laundering, 
sanctions or anti-bribery and corruption 
failures;

 — The risk that reliance on IT infrastructures 
which support core activities/processes 
of the business, could fail or otherwise 
negatively impact business continuity and 
scalability needed to support the growth 
and changing needs of the business;

 — The risk of a significant failure of a 

third-party provider impacting critical 
services; 

 — The risk of trading, transacting or 

modelling errors having a material cost 
across Group;

 — The risk of the Group failing to attract 

and retain quality senior managers and 
other key employees; 

 — The risk that key people, processes and 
systems are unable to operate (thus 
impacting the on-going operation of the 
business) due to a significant unexpected 
external event occurring (eg a pandemic, 
terrorist attack, natural disaster, political 
unrest); and

 — The risk of losses resulting from damage 
to the firm’s reputation. This can be either 
real or perceived reputational damage 
but which could nevertheless diminish 
the standing of the organisation in the 
eyes of key stakeholders (eg customers, 
shareholders), destroy shareholder value, 
adversely impact revenues or result in 
significant costs to rectify.

Cyber security 
Cyber security is an increasingly important 
risk facing the Group. The risk is that a 
member of the Group could be the target 
of a cyber-related attack which could result 
in disruption to the key operations, make it 
difficult to recover critical services, damage 
assets, and compromise data (both corporate 
and customer). This is a global issue which 
is rising in prominence across the financial 
services industry. As a result of Prudential’s 
increasing market profile, the growing 
interest by customers to interact with their 
insurance provider and asset manager 
through the internet and social media, 
improved brand awareness and the 
classification of Prudential as a Global 
Systemically Important Insurer, there is 
an increased likelihood of Prudential being 
considered a target by cyber criminals. 
A number of industry, company-wide and 
local business unit-specific initiatives are 
underway in response to this risk.

Business environment 
and strategic risks
(Unaudited)
Global regulatory and political risk
There are a number of ongoing policy 
initiatives and regulatory developments that 
are having, and will continue to have, an 
impact on the way Prudential is supervised. 
These include addressing Financial 
Conduct Authority reviews, on-going 
engagement with the Prudential Regulation 
Authority and includes the work of the 
Financial Stability Board and standard-
setting institutions such as the International 
Association of Insurance Supervisors. 

The International Association of Insurance 
Supervisors has various initiatives. On 
18 July 2013, it published a methodology 
for identifying Global Systemically Important 
Insurers, and a set of policy measures that 
will apply to them, which the Financial 
Stability Board endorsed. Groups designated 
as a Global Systemically Important Insurer are 
subject to additional regulatory requirements, 
including enhanced group-wide supervision, 
effective resolution planning, development 
of a Systemic Risk Management Plan, 
a Recovery Plan and a Liquidity Risk 
Management Plan. Prudential’s designation 
as a Global Systemically Important Insurer 
was reaffirmed on 3 November 2015. 
Prudential is monitoring the development 
and potential impact of the policy measures 
and is continuing to engage with the 
Prudential Regulation Authority on the 
implications of the policy measures and 
Prudential’s designation as a Global 
Systemically Important Insurer. 

The Global Systemically Important Insurer 
regime also introduces two types of capital 
requirements. The first, a Basic Capital 
Requirement, is designed to act as a 
minimum group capital requirement; and 
the second, a Higher Loss Absorption 
requirement reflects the drivers of the 
assessment of Global Systemically Important 
Insurer designation. The International 
Association of Insurance Supervisors 

53

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intends for these requirements to take 
effect from January 2019, but Global 
Systemically Important Insurers will be 
expected to report privately to their 
group-wide supervisors in the interim. 

The International Association of Insurance 
Supervisors is also developing a Common 
Framework (ComFrame) which is focused 
on the supervision of large and complex 
Internationally Active Insurance Groups. 
ComFrame will establish a set of common 
principles and standards designed to assist 
regulators in addressing risks that arise 
from insurance groups with operations in 
multiple jurisdictions. As part of this, work 
is underway to develop a global Insurance 
Capital Standard that would apply to 
Internationally Active Insurance Groups. 
Once the development of the Insurance 
Capital Standard has been concluded, it is 
intended to replace the Basic Capital 
Requirement as the minimum group capital 
requirement for Global Systemically 
Important Insurers. Further consultations 
on the Insurance Capital Standard are 
expected over the coming years and a 
version of the Insurance Capital Standard 
is expected to be adopted as part of 
ComFrame in late 2019. 

The International Association of Insurance 
Supervisors’ Insurance Core Principles, 
which provide a globally accepted 
framework for the supervision of the 
insurance sector and ComFrame evolution, 
are expected to create continued 
development in both prudential and 
conduct regulations over the next two to 
three years, particularly in the emerging 
markets of Asia.

The European Union’s Solvency II Directive 
came into effect on 1 January 2016. The 

European Commission will review elements 
of the Solvency II legislation from 2016 
onwards including a review of the Long Term 
Guarantee measures by 1 January 2021.

Similar national and regional efforts to curb 
systemic risk and promote financial stability 
are also underway in certain jurisdictions 
in which Prudential operates, including 
the Dodd-Frank Wall Street Reform and 
Consumer Protection Act in the US, and 
other European Union legislation related 
to the financial services industry.

The UK government has committed to 
holding a ‘remain/leave’ referendum on EU 
membership which will be held on 23 June 
2016. The possible withdrawal of the UK 
from the EU would have political, legal and 
economic ramifications for both the UK 
and the EU, although these are expected to 
be more pronounced on the UK.

In the US, the implementation of the 
Department of Labor proposal to introduce 
new fiduciary obligations for distributors 
of investment products to holders of 
regulated accounts would dramatically 
reshape the distribution of retirement 
products. If approved, the final rule could 
be in place in 2016. Jackson’s strong 
relationships with distributors, history of 
product innovation and efficient operations 
should help mitigate any impacts. 

Emerging risks
(Unaudited)
Generally, emerging risks are qualitative in 
nature and are not amenable to modelling 
using statistical techniques. The emerging 
risk identification process at Prudential seeks 
to leverage the expertise of the organisation 
through a combination of top-down and 
bottom-up assessments of risks. Following 

two years of development, the emerging risk 
identification process is now well-embedded 
across the Group. 

The use of ‘brainstorming’ sessions at various 
levels of the organisation is used as a central 
pillar of the emerging risk identification 
process to identify, develop and challenge 
potential emerging risks. Input is also 
taken from external speakers, forums 
and databases.

The Group has also sought to maintain 
contacts with industry experts and peers 
to benchmark and refine the emerging 
risk-management process. For example, 
Prudential has been a member of the 
Emerging Risk Initiative at the CRO Forum for 
two years, and chaired this initiative for 2015.

Risk factors 
(Unaudited)
Our disclosures covering risk factors can 
be found at the end of this document. 

Risk management 
cycle and governance 

Our Group risk framework requires that 
all our businesses and functions establish 
processes for identifying, evaluating and 
managing the key risks faced by the Group. 
The framework is based on the concept 
of ‘three lines of defence’ comprising 
risk-taking and management, risk control 
and oversight and independent assurance.

Group risk framework page 84

Risk management cycle and governance

Risk identification covers Group-wide:
 — Top-down risk identification
 — Bottom-up risk identification
 — Emerging risk identification

n

Risk identifi c a ti o

Risk reports are provided to the Group 
Executive Risk Committee, Group 
Risk Committee and Board which include 
updates on exposure against Board-
approved risk appetite statements and limits.

Risk reports also provide updates on the 
Group top risks.

Risk
management
cycle

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54

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and a

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Risks are assessed in terms of materiality.

Material risks which are modelled are 
included in capital models, including 
E-Cap.

Risks which cannot be quantified are 
assessed qualitatively.

Risk processes that support the 
management and controlling of risk 
exposures include:
 — Risk appetite and limits
 — Financial Incidents Procedures
 — Large Risk Approval Process
 — Global Counterparty Limit Framework
 — Own Risk and Solvency Assessment
 — Reverse Stress Testing

Prudential plc Annual Report 2015 www.prudential.co.ukRisk identification
(Unaudited)
The Group’s risk profile is a robust 
assessment of the principal risks facing the 
Group, including those that would threaten 
its business model, future performance, 
solvency or liquidity. The risk profile is a 
key output from the risk identification and 
risk measurement processes, and is used 
as a basis for setting Group-wide limits, 
management information, assessment 
of solvency needs, and determining 
appropriate stress and scenario testing. 

An annual ‘top-down’ identification of our 
key risks assesses the risks that have the 
greatest potential to impact the Group’s 
operating results and financial condition. 
The bottom-up approach of risk identification 
is more granular and refers to the processes 
by which the business units identify, assess 
and document risks, with the appropriate 
coordination and challenge from the 
risk functions.

The Group Own Risk and Solvency 
Assessment Report pulls together the 
analysis performed by a number of risk and 
capital management processes, which are 
embedded across the Group, and provides 
quantitative and qualitative assessments of 
the Group’s risk profile, risk management 
and solvency needs on a forward-looking 
basis. The scope of the Group Own Risk 
and Solvency Assessment Report covers 
the full known risk universe of the Group.

In accordance with provision C.2.1 of 
the UK Corporate Governance Code, 
the directors have performed robust 
assessment of the principal risks facing the 
Company, through the Group Own Risk 
and Solvency Assessment Report and the 
risk assessments completed as part of 
the business planning review including 
how they are managed and mitigated 
given in this Chief Risk Officer’s report.

Insurers are also required to undertake 
Reverse Stress Testing, which requires firms 
to work backwards from an assumed point 
of business model failure, to identify the 
stress scenarios that could result in such 
adverse outcomes. Each firm must then 
consider whether the likelihood of these 
scenarios, taking into account likely 
management actions, is consistent with its 
risk appetite and, if not, must initiate actions 
to address any inconsistencies. The actions 
considered form a part of our Recovery Plan.

Risk measurement and assessment
(Unaudited)
All identified risks are assessed based on 
an appropriate methodology for that risk. 
All quantifiable risks which are material and 
mitigated by holding capital are modelled 
in the Group’s Internal Model, which is 
used to determine capital requirements 
under the Solvency II Pillar 1 and economic 
capital bases. Governance arrangements 
are in place to support the internal model. 
This includes independent validation and 
process and controls around model 
changes and limitations.

Manage and control
(Unaudited)
The control procedures and systems 
established within the Group are designed 
to manage the risk of failing to meet 
business objectives. This can of course 
only provide reasonable and not absolute 
assurance against material misstatement 
or loss. They focus on aligning the levels 
of risk-taking with the achievement of 
business objectives.

The management and control of risks are 
set out in the Group risk policies. These risk 
policies define:

 — The Group’s risk appetite in respect of 

material risks, and the framework under 
which the Group’s exposure to those 
risks is limited;

 — The processes to enable Group senior 

management to effect the measurement 
and management of the Group material 
risk profile in a consistent and coherent 
way; and

 — The flows of management information 
required to support the measurement 
and management of the Group material 
risk profile and to meet the needs of 
external stakeholders.

Monitoring and reporting
(Unaudited)
The management information received by 
the Group Risk Committees and the Board 
is tailored around the risks identified in the 
annual ‘top-down’ process, and also covers 
ongoing developments in other key and 
emerging risks.

Risk appetite and limits

(Unaudited)
The extent to which the Group is willing to 
take risk in the pursuit of its objective to 
create shareholder value is defined by a 
number of risk appetite statements, 
operationalised through measures such as 
limits, triggers and indicators. 

Risk appetite has been set at a Group 
aggregate level and by risk type, and 
covers all risks to shareholders, including 
those from participating and third-party 
business. The qualitative statements are 
operationalised down to the local business 
units through measures such as limits, 
triggers and indicators, and cover the 
most significant exposures to the Group, 
particularly those that could impact the 
Group’s aggregate risk appetite metrics. 

The Group Risk function is responsible for 
reviewing the scope and operation of these 
measures at least annually, to determine that 
they remain relevant. On the recommendation 
of the Group Risk Committee, the Board 
approves all changes made to the Group’s 
risk appetite framework.

We define and monitor aggregate risk 
limits based on financial and non-financial 
stresses for our earnings volatility, liquidity 
and capital requirements as follows:

Earnings volatility:
The objectives of the aggregate risk limits 
seek to manage that:

 — The volatility of earnings is consistent 
with the expectations of stakeholders;

 — The Group has adequate earnings (and 
cash flows) to service debt, expected 
dividends and to withstand unexpected 
shocks; and

 — Earnings (and cash flows) are managed 
properly across geographies and are 
consistent with funding strategies.

The two measures used to monitor the 
volatility of earnings are IFRS operating 
profit and EEV operating profit, although 
IFRS and EEV total profits are also 
considered.

Liquidity: 
The objective is to monitor that the Group 
is able to generate sufficient cash resources 
to meet financial obligations as they fall due 
in business as usual and stressed scenarios.

Capital requirements:
The limits aim to manage that:

 — The Group meets its internal economic 

capital requirements;

 — The Group achieves its desired target 
rating to meet its business objectives; 
and

 — Supervisory intervention is avoided.

The two measures used to define the limits 
are Solvency II capital requirements and 
internal economic capital requirements. 
In addition, outside the UK, capital 
requirements are monitored on local 
statutory bases.

We use an internal economic capital 
assessment calibrated on a multi-term basis 
to monitor our capital requirements across 
the Group. This approach considers, by risk 
drivers, the timeframe over which each risk 
can threaten the ability of the Group to 
meet claims as they fall due, allowing for 
realistic diversification benefits. This 
assessment provides valuable insights 
into our risk profile and for continuing 
to maintain a strong capital position.

With the introduction of Solvency II, the 
existing European Union Insurance Group 
Directive’s risk appetite statement has 
been replaced with a Solvency II Pillar 1 risk 
appetite. As part of our annual business 
planning cycle the risk appetite framework 
plays an integral role. The Group Risk 
Committee is responsible for reviewing the 
risks inherent in the Group’s business plan 
and for providing the Board with input on 
the risk/reward trade-offs implicit therein. 
This review is supported by the Group Risk 
function, which uses submissions from 
our local business units to calculate the 
Group’s aggregated position (allowing 
for diversification effects between local 
business units) relative to the aggregate 
risk limits.

55

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcGroup Chief Risk Officer’s report of the risks facing our business and how these are managed continued

Risk policies
(Unaudited)
Risk policies set out specific requirements 
for the management of, and articulate 
the risk appetite for, key risk types. There 
are core risk policies for credit, market, 
insurance, liquidity and operational risks 
and a number of internal control policies 
covering, internal model risk, underwriting, 
dealing controls and tax risk management. 
They form part of the Group Governance 
Manual, which was developed to make 
a key contribution to the sound system 
of internal control that we maintain in line 
with the UK Corporate Governance Code 
and the Hong Kong Code on Corporate 
Governance Practices. 

Risk culture

(Unaudited)
The increasing regulatory focus on market 
participants instilling corporate cultures 
that support prudent management and 
outcomes for consumers is indelibly 
linked to what we do and how we do it. 
The ‘risk culture’ (as a subset of the broader 
business culture) is reflected in the values 
and behaviours the Group displays when 
managing risk. It therefore permeates 
throughout the Group’s Risk Framework 
and governance processes.

The Group promotes a responsible risk 
culture in three main ways: 

 — By the leadership and behaviours 
demonstrated by management;

 — By building skills and capabilities to 
support risk management; and 

 — By including risk management (through 
the balance of risk with profitability and 
growth) in the performance evaluation 
of individuals.

Senior management leadership 
Senior management promote a responsible 
culture of risk management by emphasising 
the importance of balancing risk with 
profitability and growth in decision making, 
while seeking to ensure compliance with 
regulatory requirements and internal 
policies. As part of this, they encourage all 
employees to be risk-aware and to take 
personal responsibility for identifying and 
helping to address risk issues. 

Building skills and capabilities 
The Group works to build skills and 
capabilities in risk management, which are 
needed by both senior management and 
risk management specialists, while attempting 
to allocate scarce resources appropriately.

Performance management 
The Group includes risk management 
measures that balance risk taken with 
profitability and growth achieved in the 
performance evaluation of key individuals, 
including both senior management and 
those directly responsible for risk 
management (objectives may be 
quantitative or qualitative as appropriate).

The remuneration strategy at Prudential 
is designed to be consistent with its risk 
appetite, and the Group Chief Risk Officer 
advises the Group Remuneration 
Committee on adherence to our risk 
framework and appetite.

Viability statement

In accordance with provision C.2.2 of the 
UK code, the directors have assessed the 
prospects of the Company and the Group 
by reference to the three-year planning 
period to December 2018. The Group 
prepares a business plan annually covering 
a three-year period on a rolling basis. This 
plan covers projected performance with 
regards to profitability, cash generation, 
the capital position of the Group and 
the parent company’s liquidity over this 
three-year period. The Group’s risk 
appetite framework forms an integral part 
of the annual business plan. The financial 
performance, capital, and liquidity 
positions over the plan period are tested 
against the Group’s risk appetite statements 
which are set by the Board to ensure the 
ongoing viability of the Group. They are 
also subjected to other stress scenarios, 
such as substantial declines to interest 
rates and equity markets based on a 
macroeconomic assessment for each 
period, so as to evaluate the Group’s 
resilience to significant deteriorations in 
market conditions and other shock events. 
The impact on the business of known 
areas of regulatory change whose financial 
implications can be reasonably quantified 
is also considered as part of the plan.

In making the assessment, the directors 
have taken into account the Group’s 
current position and the potential impact 
of the principal risks faced by the Group. 
The Group’s business activities and the 
factors likely to affect its future development, 
successful performance and position in 
the current economic climate are set out 
on pages 4 to 35. The risks facing the 
Group’s capital and liquidity positions 
and their sensitivities are referred to on 
pages 45 to 54. 

56

Based on this assessment, the directors 
have a reasonable expectation that the 
Company and the Group will be able to 
continue in operation and meet their 
liabilities as they fall due over the three-
year plan period to December 2018. 

In addition to these considerations, the 
directors regularly consider strategic 
matters that may affect the longer-term 
prospects of the Group. Further, the Group 
as a whole, and each of its life assurance 
operations, are subject to extensive 
regulation and supervision, which are 
designed primarily to reinforce the 
Company’s management of its long-term 
solvency, liquidity and viability to ensure 
that it can continue to meet obligations 
to policyholders. 

In particular, the Group and UK insurance 
subsidiaries are subject to the capital 
adequacy requirements of the European 
Union Solvency II regulatory basis as 
implemented by the Prudential Regulation 
Authority in the UK. Capital requirements 
for the Group’s other subsidiaries are also 
monitored on their local regulatory bases. 
In addition to these external capital 
metrics, the Group uses an internal 
economic capital assessment to monitor 
its capital requirements across the Group. 
Further details on the capital strength 
of the Group are provided on pages 45 
and 46. 

Notes
1		 Representing	Solvency	II	own	funds	of	the	UK	

with-profits	funds.

2		 Excludes	Group’s	proportionate	share	in	joint	
ventures	and	unit-linked	assets	and	holdings	
of	consolidated	unit	trust	and	similar	funds.
In	the	‘Shareholder	exposure	by	rating’,	
75	per	cent	of	non-rated	assets	are	internally	
rated,	privately	held	loans.

3		

Prudential plc Annual Report 2015 www.prudential.co.ukCorporate responsibility review

Helping build 
strong communities  

Performance highlights

total community investment

£21.7m
51,979 hours 

volunteered by employees 
across the Prudential Group

 ‘Our businesses provide social and 
economic benefits to communities 
around the world. Through our 
corporate responsibility activities 
and using our resources and the 
skill and energy of our employees, 
we provide benefits to customers, 
communities and the environment.’

Paul Manduca
Chairman

Our corporate responsibility strategy

Our Group approach to corporate 
responsibility is underpinned by 
four global principles:

 — Serving our customers;

 — Valuing our people;

£519,826

donated by employees through 
payroll giving across the Group

We aim to provide fair 
and transparent products that 
meet our customers’ needs

 — Supporting local communities; and

Page 58

 — Protecting the environment.

u r
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Servin g o
custo m

V

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Prudential provides solutions 
that address the biggest 
financial dilemmas people 
face. Whether it’s the need for 
income in old age, support for 
children’s education or 
for protection in case the main 
household earner becomes ill, 
we offer solutions targeting 
each of these potentially life-
changing events, based on 
our long-term approach to our 
customers and our business.  

This purpose, and this long-term approach, 
is reinforced by our Group-wide corporate 
responsibility strategy. Through our 
corporate responsibility programmes around 
the world we help to build stronger and more 
sustainable communities, and in the process 
provide benefits to our customers, our 
colleagues and the environment.

We seek to make a positive 
contribution to our communities 
through long-term partnerships 
with charitable organisations 
that make a real difference

Su
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Long-term 
sustainable 
value

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v iro n m ent

n

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We aspire to retain and develop 
highly engaged employees

We take responsibility for the 
environment in which we operate

Page 59

Page 64

57

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcOur Group approach to corporate 
responsibility is underpinned by four 
global principles: 

 — Serving our customers: we aim to 

provide fair and transparent products 
that meet our customers’ needs;

 — Valuing our people: we aspire to retain 
and develop highly engaged employees;

 — Supporting local communities: we 

seek to make a positive contribution 
to our communities through long-term 
partnerships with charitable organisations 
that make a real difference; and

 — Protecting the environment: we take 
responsibility for the environment in 
which we operate.

These principles provide a framework 
within which our businesses shape their 
own individual corporate responsibility 
goals – our strong belief is that corporate 
responsibility is best managed and 
delivered by those closest to the 
customer and local stakeholders. 

This review gives an overview of our 
activities and progress in 2015. More 
detailed information is available online at 
www.prudential.co.uk/corporate-
responsibility

Serving our customers  

Prudential has been meeting people’s 
needs for more than 167 years and today 
we serve 24 million insurance customers 
across four continents. 

We offer solutions for customers as they 
face the biggest financial challenges of 
their lives. Those issues vary in different 
parts of the world, and in each of our 
businesses we are focused on providing for 
a distinct set of customers’ needs. Those 
are: the significant and growing demand 
for saving and protection of the middle 
class in Asia, the retirement income needs 
of baby boomers in the US, the financial 
requirements of the UK’s ageing population, 
which needs both to save more and to 
access secure income in retirement, and 
the growing needs of customers in our 
new markets in Africa.

We want our customers to stay with us 
for the long term. This means we must 
proactively listen to them to understand 
and respond to their changing needs, 
and maintain their trust in us with fair, 
transparent products and service. 
We achieve this by not only delivering 
consistent performance from all our 
businesses, year in and year out, but 
also by ensuring that performance is 
sustained over the long term. 

58

Asia
In Asia, we focus our efforts on helping 
our customers build better futures for 
themselves and their families, by helping 
to fill the savings and protection gap that 
exists in many countries in the region. 

The extent of this gap is clear. In terms 
of protection, in Asia overall 42 per cent 
of healthcare spend is out-of-pocket, with 
this figure reaching 56 per cent in some 
markets, compared with 12 per cent in 
the US and 9 per cent in the UK. 

While in Asia savings represent 44 per cent 
of GDP, compared with 18 per cent in the 
US and 13 per cent in the UK, 60 per cent 
of assets in Asia are held in cash, compared 
with 31 per cent in the US and 26 per cent 
in the UK. These figures illustrate the 
shortfall in both protection and savings 
opportunities in the region, and our 
products and services are designed to 
help make up that shortfall.

Before launching any initiative, we always 
listen to and understand our customers’ 
needs. This allows us to propose financial 
solutions customised for different groups, 
whether that is young parents or middle-
aged people providing for their extended 
family, for example. Prudential Corporation 
Asia introduced a number of tailored 
products and services to meet our 
customers’ changing needs in 2015.

With cancer survival rates increasing in 
Hong Kong and the region, PRUhealth 
cancer multi-care was launched to address 
anxieties about the financial impacts of 
multiple cancer strikes. This plan serves 
customers with the right support exactly 
when they need it most.

Prudential Singapore’s PRUCover Total 
Refund is designed to provide much-needed 
security and reassurance for customers 
during times of crisis. In the event of critical 
illness, customers can focus on improving 
their health while being assured that they 
have the financial support to see them 
through this stressful time. The affected 
customer will receive a lump sum payout 
as well as a waiver of future premiums, 
while also continuing to receive coverage 
for death and terminal illness. In the event 
of accidental death, family members of the 
policyholder will receive a payout of three 
times the sum assured. PRUCover Total 
Refund also rewards those who have 
remained in good health. If customers 
do not have claims on the Critical Illness 
Benefit, they will receive a refund on the 
total premiums paid at the end of the 
policy term.

Prudential Thailand introduced a new 
series of unit-linked plans that allow 

customers to accumulate wealth through 
regular premium contributions. Varying 
unit allocation and life protection coverage 
is available depending on the customers’ 
needs. This series allows customers who 
have protection needs to enjoy life 
protection coverage as high as 30 times the 
annual premium and still be able to benefit 
from the asset appreciation. To further 
strengthen the unit-linked platform, the 
fund choices have been expanded by 
offering foreign investment funds in order 
to better meet different customers’ needs 
and risk appetite.

Meanwhile, Prudential Hong Kong’s 
Customer Day puts customers’ needs at 
the forefront. During the event, a facilitator 
asks customers about their experiences 
with Prudential, with customers sharing 
many insightful comments. Around 200 
managers and senior management 
attended the inaugural Customer Day, 
interacting with customers to answer 
questions and gain further insight into 
what customers think and how they feel. 

US 
Prudential’s US operation develops and 
distributes products that seek to address 
the retirement needs of its more than 
four million contract-holders and provide 
them with security through the ups and 
downs of financial market cycles. Jackson 
offers a diverse range of variable, fixed and 
fixed-index annuity products, designed 
with a variety of custom options to fit 
different financial goals. 

Many Americans are approaching 
retirement with inadequate resources. 
Private defined-benefit pension plans are 
disappearing, government defined-benefit 
plans are underfunded, and social security, 
whose long-term status is in question, was 
never intended to be the primary 
retirement plan. At the same time, 
increasing life expectancy and the 
difficulty for individual investors in 
capturing market returns have added to the 
pressure on retirement resources. The low 
interest-rate environment presents extra 
challenges, hindering the growth of 
savings and the ability to generate income 
from savings.

Retirees need access to equity market 
growth, protection of their principal, a 
way of converting savings into retirement 
income and a degree of certainty. The 
variable annuities that Jackson offers can 
provide both guaranteed income and 
access to market growth. They are a way 
for investors to access guaranteed income 
for life, making them in effect a defined-
benefit plan for the 21st century.

Prudential plc Annual Report 2015 www.prudential.co.ukCorporate responsibility review continuedJackson’s Elite Access is a variable annuity 
that enhances traditional investing through 
diverse investment options, access to 
portfolios previously unavailable to retail 
investors, and tax advantages that help 
customers seek opportunities and manage 
risk throughout the economic cycle. Elite 
Access is a logical extension of Jackson’s 
variable annuity investment freedom 
philosophy, which provides customers 
with a large set of investment options and 
the ability to tailor the portfolio to their 
investment risk appetite.

Jackson has launched a new tool to support 
Elite Access, the Elite Access 1:1 Video 
Presenter. This is an interactive and 
personalised multi-media experience 
created to enable Jackson wholesalers to 
engage key audiences and help advisers 
grow their business. The tool features 
adviser-facing and client-facing versions. 

From the moment an adviser or investor 
engages with the video, they are met with 
a user experience that is focused entirely 
on them, which is what makes this tool 
unique. It is centred on meeting the 
needs of the audience and providing an 
experience that is led by the individual. 
The business is proactively strengthening 
relationships and creating a distinctive 
presence in the market. 

Jackson has a long history of providing 
premier service to the producers and 
clients who interact with the Company 
every day. As part of the Company’s 
ongoing commitment to exceeding best 
practices and delivering top-quality 
service, Jackson introduced the new 
Beyond World Class Service eLearning 
training module in 2015. The module poses 
everyday service scenarios to prepare 
and educate operations associates how 
to best answer producer and client service 
requests. The training has been designed 
to help employees better understand how 
and why the business measures the quality 
of performance through the eyes of 
external customers. It focuses on the 
impact of poorly-handled service issues 
and allows employees to practise 
identifying and reporting service 
experiences through real case studies.

The module presents an actor-driven, 
service-recovery scenario from the 
perspective of the producer, employee, 
customer service support and distribution 
teams. The two-part module showcases 
how service experiences impact Jackson’s 
business through real-life re-enactment, 
showing the employee how the service 
call has gone wrong, followed by practice 
scenarios. Scenarios are pulled directly 
from trending reports to help associates 
identify the issue, select an appropriate 
resolution and flag the experience to 
complete the exercise. This will ensure 
employees are trained in how best to meet 
producer and client expectations and 
understand how to handle an experience 
if they are dissatisfied. 

UK and Europe
The UK’s pension and retirement income 
system underwent significant reform 
during 2015. Known as pension freedoms, 
the reforms give consumers greater 
flexibility to access their pension savings 
in retirement. Prudential reacted quickly 
when the reforms were announced in the 
March 2014 Budget, committing significant 
resources to ensure that our processes 
facilitated the new regime when it launched 
just over a year later in April 2015. 

In the past year the business made two 
significant enhancements that have 
broadened access to products. The Flexible 
Retirement Plan was enhanced to include 
the introduction of a Flexible Drawdown 
option in advance of April’s pension 
reforms. Further developments were 
introduced in September 2015, when a 
non-advised flexible drawdown plan, the 
Pension Choices Plan, was introduced 
for those clients who choose not to be 
advised. PruFund, the business’s flagship 
multi-asset investment range, was made 
available through an ISA wrapper for the 
first time in February 2015.

As part of Prudential UK & Europe’s 
commitment to placing the customer at 
the heart of everything they do, Prudential 
also began the rollout of the new MyPru 
online service, which allows UK customers 
to take greater control of their products 
online without having to make direct contact. 

The drive to continually improve customer 
service quality has, once again, been 
reflected in Prudential UK & Europe’s 
continued success in the Financial Adviser 
Service Awards, which are voted on by 
financial advisers. In 2015, Prudential 
secured the Company of the Year Award 
for the first time, while retaining its coveted 
Five Star ratings in the Life and Pensions 
and Investments categories for the fifth 
consecutive year.

Asset management 
M&G, Prudential’s UK and European 
asset management business, is a long-term, 
active investor that takes seriously its 
responsibilities as a steward of clients’ 
assets, often working closely with the 
management of the companies in which 
we invest. M&G’s investment teams 
incorporate environmental, social and 
governance (ESG) factors into investment 
analysis and decision-making processes, 
wherever they have a meaningful impact 
on risk or return. Active voting is an integral 
part of the investment approach, both 
adding value and protecting our interests 
as shareholders. The M&G website 
provides an overview of voting history: 
www.mandg.com/corporate/about-mg/
investment-philosophy/corporate-
governance/voting-history/

Reflecting this approach, M&G is a signatory 
to the UN Principles for Responsible 
Investment (UNPRI), an international 

network of investors working together to 
promote responsible investment practices.

M&G provides market insights to clients, 
intermediaries and others through a 
number of channels, including a 
programme of roadshows and events. 
The M&G Client Council, launched in 
2014, offers customers who invest directly 
with M&G an opportunity to help shape 
our products and services, in line with their 
needs. These investors give feedback 
through online surveys and interviews 
throughout the year, and members are kept 
informed about the results with regular 
emails and updates on a dedicated website.

Valuing our people  

We foster an environment in which our 
people find value and meaning in their work, 
and deliver outstanding performance for our 
customers, shareholders and communities. 
This is achieved through our continued 
focus on diversity and inclusion, talent 
development, employee engagement, 
and performance and reward.

Diversity and inclusion
Prudential believes that a diversity of 
skill sets and backgrounds enriches the 
organisation. Given the diverse nature 
of our business and our stakeholders, we 
are committed to making diversity and 
inclusion a competitive advantage for our 
organisation. By continuing to ensure 
diversity among senior leadership teams 
and pipelines, as well as across the entire 
employee population, we aim to further 
increase the positive impact of diversity 
on our commercial success and ability 
to successfully compete in an 
increasingly complex and dynamic 
business environment.

We believe in respecting human rights, 
acting responsibly and with integrity. 
Our policies are guided by the principles 
of the UN’s Universal Declaration of 
Human Rights and the International Labour 
Organisation’s core labour standards. 
These are also incorporated into our Group 
Code of Business Conduct, which sets out 
the Group values and expected standards 
of behaviour for all employees, and in our 
Group Outsourcing and Third Party 
Supply Policy.

We maintain an inclusive culture that is 
sensitive to the needs of all employees. 
In particular, our Group-wide Diversity and 
Inclusion policy acts to ensure that each of 
our businesses takes appropriate measures 
to prevent discrimination in the workplace, 
and provides equality of opportunity both 
for our employees and for candidates that 
wish to join our Group regardless of their 
sex, race, age, ethnic origin, marital status, 
pregnancy and maternity, caring 
responsibilities, civil partnership status, 
any gender re-assignment, sexual 
orientation, religion or belief, disability 

59

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcor part-time/fixed-term work. As such, 
we give full and fair consideration and 
encouragement to all applicants with 
suitable aptitude and abilities. For those 
employees and applicants with disabilities, 
we make appropriate disability adjustments 
as required, and ensure that we can 
provide training and career development 
opportunities for all. 

We monitor the diversity of our leadership 
and our leadership pipeline, with diversity 
and inclusion KPIs reported to the 
Board annually. 

Across our businesses our commitment 
to diversity and inclusion is supported 
by initiatives such as reviews of pay and 
performance management consistency, 
providing training to managerial and 
non-managerial staff, supporting flexible 
working arrangements, and engaging with 
recruitment firms to mitigate unconscious 
bias and diversify the pool of potential 
candidates. In Prudential Corporation Asia, 
since 2009 a Financial Literacy for Women 
programme has shared tips and training on 
financial planning and management with 
more than 19,000 female entrepreneurs. 
Our North American business is involved 
in the Women of Color STEM Conference, 
which recognises outstanding women 
in the science, technology, engineering 
and mathematics fields; and M&G 
has introduced the Women in Fund 
Management Roundtable, an internal 
network of senior women investors to 
support a shift in the gender balance 
within investment functions. Many of our 
businesses also run apprenticeship schemes.

In 2015 we further nurtured two affinity 
networks: M&G Pride for LGBT employees 
and allies and the London-based Prudential 
Women’s Professional Network, each of 
which held several well-attended events.

A third cohort of colleagues based in the 
UK have joined The Pearls Programme, a 
UK-based development initiative designed 
to support women in middle- to senior-
management positions in building 
confidence, capabilities and contacts.

60

Gender diversity across Prudential as of 31 December 2015 is shown below.

Headcount

Total

Male

Female

Chairman and independent Non-executive Directors

Executive Directors1

Group Executive Committee (GEC) (includes Executive 

Directors1)

Senior managers (excludes the Chairman, all directors 

and GEC members)

10

6

11

65

8

5

10

52

2

1

1

13

Whole Company2 (includes the Chairman, all directors 

23,507

10,879

12,628

and GEC members)

1	 Does	not	include	announcements	made	after	31	December	2015:	John	Foley’s	appointment	to	Executive	

Director	and	Anne	Richards	to	replace	Michael	McLintock	later	in	2016.

2	 Excludes	PCA	joint	ventures.

Talent development 
We recognise that people are our key 
resource, that investment in their 
development is essential to deliver our 
strategy, and that the quality of leadership 
across the Group is fundamental to the 
future growth and success of the business. 
We review our talent annually and offer 
a range of programmes that enable our 
people to continue to grow and develop. 
The majority of these are managed by 
our business units, while Group human 
resources focuses on tailored programmes 
for senior leaders across the organisation, 
succession planning for senior roles and 
development of our leadership talent 
pipeline. We invest in succession planning 
for our leaders and critical specialists, 
and segment our talent to identify short-, 
medium- and long-term successors and 
support them with the appropriate 
development and career planning, to 
ensure that we maintain an appropriate 
balance of internal progression and 
external hires.

Individually tailored development offerings 
are provided for our most senior executives 
so they are well prepared to deliver the 
long-term ambitions of the Group. In 
addition, in 2015 more than 180 senior 
high-potential individuals participated in 
our Group-wide leadership development 
programmes Impact, Agility and in our 
new programme for emerging talent, Next 
Generation. These programmes have been 
developed in partnership and co-delivered 
with world-leading academic institutions 
such as Duke Corporate Education, the 
Oxford Saïd Business School, and the 
London School of Economics.

Within our businesses there are many 
examples of our continuing commitment 
to talent development. Prudential 
Corporation Asia develops CEOs with 
targeted high-touch programmes, such as 
cross-company experience and industry 
expectations, for them to stay relevant and 
gain new insights. In the US, Jackson 

University provides a highly customisable 
approach for associates’ personal 
development and professional learning; 
and Prudential UK provides a fully 
differentiated management development 
offering, distinguishing the requirements 
of aspiring managers and experienced 
leaders. M&G Real Estate supports career 
development through a fund manager job 
shadowing programme; and Group Head 
Office provides innovative programmes 
(designed in partnership with top academic 
institutions such as the London Business 
School and Cambridge Judge), which 
offer leadership development and the 
opportunity to gain valuable experience 
through relevant business projects.

Employee engagement
An array of initiatives are in place within 
our different businesses to drive employee 
engagement. Depending on the business 
this engagement can start as soon as a 
new employee joins us, with an induction 
programme to learn about the history 
and strategy of the Group. Throughout the 
employee’s career, additional opportunities 
may include being offered a number of 
high-impact training sessions as well as 
workshops on resilience, managing energy 
and enhancing productivity. 

Each of our businesses manages its own 
intranet, providing all employees with 
access to regular updates, articles and 
internal and external news items relevant 
to the business and its geographical 
location. Each intranet also gets updated 
with material news from across the Group. 

Some of our businesses hold regular 
employee open forums with senior 
management, conduct yearly engagement 
surveys or organise awaydays to discuss 
the business, our performance and internal 
management. Any highlighted issues are 
then used to improve the way in which 
we work. In addition, there are informal 
opportunities to meet senior managers and 
facilities to network with both peers and 

Prudential plc Annual Report 2015 www.prudential.co.ukCorporate responsibility review continuedsenior leaders across functions; and 
well-being programmes to support 
sustainable high performance. We also 
have policies to encourage and support 
volunteering for charitable causes. 
The success of our efforts has again 
been recognised internally and externally. 
In 2015, engagement surveys in various 
business units showed excellent results. 
We have also received prestigious awards. 
For example, M&G was the highest-
ranking asset manager in the Glassdoor 
survey of Best Places to Work in Consulting 
and Finance, and seventh in the Rate-My-
Apprenticeship Top 60 Employers 2014-15. 
The ranking is based on anonymous 
reviews of current and former staff.

Supporting local communities  

Our community programmes are grouped 
around the broad theme of ‘Strong 
Foundations’. This reflects our focus on 
helping communities establish those 
fundamental building blocks essential for 
their long-term futures. Our three ‘building 
blocks’ represent areas of primary need:

Education and life skills

In addition, our businesses in the UK 
have a longstanding relationship with 
the union Unite.

We encourage volunteering, through 
which our employees can support our 
communities and acquire new skills. 

Strengthening	numeracy,	financial	literacy	
and	employment	training

Disaster readiness and relief

Providing	long-term	support	to	help	prevent	
disasters	and	deal	with	their	impact

Further details page 63

Wellbeing and protection

Performance and reward
Our reward packages are designed to 
attract, motivate and retain high-calibre 
people across all levels. Each individual 
contributes to the success of the Group 
and should be rewarded accordingly.

We recognise and reward high 
performance while operating a fair and 
transparent system of reward. Reward is 
linked to the delivery of business goals 
and expected behaviours, and we ensure 
that rewards for our people are consistent 
with our values and do not incentivise 
inappropriate risk-taking. To enable this, 
employees are not only regularly assessed 
on ‘what’ they have achieved, but also on 
‘how’ they did so.

There are recognition initiatives running 
across our businesses, such as the 
Prudential Stars awards at Group Head 
Office, which are made to individuals 
nominated by their colleagues for 
outstanding examples of execution, 
impact and engagement. 

We believe in the importance of enabling 
our employees to have the opportunity to 
benefit from the Group’s success through 
share ownership, and operate employee 
share plans across the UK and Asia. 
This includes PruSharePlus which first 
launched in 2014 and is open to all employees 
of Prudential in Asia. PruSharePlus enables 
Prudential’s employees to share in the 
longer-term success of the business, and 
actively encourages share ownership 
and engagement with the business by 
providing a market-competitive share-
matching plan. We were delighted that 
PruSharePlus recently received an award 
from the Global Equity Organization in 
recognition of its innovative and creative 
plan design.

Helping	provide	resources,	such	as	clean	water	
and	shelter,	that	are	essential	for	health	and	a	
thriving	future

The inherent long-term social value of our 
business is complemented by community 
investments in each of the markets in 
which we operate. We provide support 
to charitable organisations through both 
funding, and the experience and expertise 
of our employees.

We establish long-term relationships with 
our charity partners to ensure that the 
projects we support are sustainable and 
we work closely with them to ensure that 
our programmes continuously improve. 

The diversity of our markets means that 
our programmes vary from region to region, 
but a shared focus for our community 
investment is education and life skills. 
These activities include financial education, 
support to improve social mobility and 
employee volunteering. 

Education and life skills 
In Asia, Prudence Foundation – the 
charitable arm of Prudential Corporation 
Asia – aims to maximise the impact of 
our community investment efforts in the 
countries where we have a presence. Its 
mission is to make a lasting contribution to 
societies across Asia through sustainable 
initiatives focused on three pillars: 
Children, Education, and Disaster 
Preparedness and Recovery. 

The First Read programme was launched in 
2013 in partnership with Save the Children 
in Cambodia and the Philippines. It works 
closely with parents of pre-school children 
to promote home-based early childhood 
care and development (ECCD) and address 
the issue of literacy. The programme 
enables parents to help develop their 
children’s early literacy skills and overall 

well-being so they can benefit from future 
schooling and prevent repetition of grades 
and dropping out of school, which is a 
significant issue in both countries. First 
Read also supports and collaborates 
closely with local book publishers, helping 
to develop and create new books written 
in local languages. Since inception, the 
programme has benefited almost 190,000 
adults and children up to the age of six. 
In addition, First Read has indirectly benefited 
over 440,000 community members 
through the sharing of knowledge 
and resources. 

Prudence Foundation launched Cha-Ching, 
a multi-media programme built around a 
series of three-minute animated music 
videos, in 2011 to help parents instill 
‘money-smart skills’ in children aged seven 
to 12. This was developed with Cartoon 
Network and Dr Alice Wilder, an award-
winning children’s education specialist, to 
help children learn the fundamental money 
management concepts of earn, save, spend 
and donate. The programme has gained 
international recognition for promoting 
financial literacy, and won several industry 
awards. Over the past few years it has 
grown to become one of the top-rated 
children’s television programmes in Asia. 
Today Cha-Ching is available in 10 languages 
in Asia, reaching 51 million households 
a day across Asia through the Cartoon 
Network. The Cha-Ching website has 
more than 73 million page views, and 
YouTube music videos have two million 
views. The Cha-Ching School Contact 
Programme, which brings Cha-Ching 
directly to schoolchildren across Asia, 
continues to develop and expand. To date 
it has reached more than 200,000 school 
children in nine countries. The Foundation 
has also started to work with Junior 
Achievement to develop a standardised 
school curriculum for Cha-Ching, which 
will be launched in 2016. This will further 
help meet the need for stronger financial 
literacy capabilities in students across Asia. 

In the US, Jackson has pledged to support 
a new Teen Center at the Boys & Girls Club 
of Lansing, Michigan. The commitment 
is from the business and individual 
employees who will contribute toward the 
total investment needed to complete the 
project. The new Jackson Teen Zone will be 
added onto the existing Boys & Girls Club 
facility and will provide a much-needed 
quiet space for homework, college prep 
and Money Matters, a financial literacy 
curriculum designed by Boys & Girls Club 
of America. Every day more than 250 
young people go to the Boys & Girls Club 
of Lansing. 

As one of the most respected brands in the 
UK – according to Opinion Leader Brand 
Tracking we are the second most trusted 
insurance company in the UK – Prudential 
is taking a major role in helping to shape 
future job prospects for young people. 
Over the past two years the business has 
recruited 130 young people to join the 

61

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc Our communities in focus

Every Saturday for six weeks, 
volunteers from Prudential worked 
with Prestasi Junior Indonesia to 
regenerate vacant wasteland and 
promote healthy living in a low-
income, densely populated area 
of South Jakarta.

The project involved clearing rubbish 
and educating residents on appropriate 
waste management. 

Volunteers helped transform the area 
into a cleaner, safer environment and 
facilitated local health clinics and 
financial education sessions.

volunteered

325 employees 
1,625 hours 
2,996 

volunteered

beneficiaries

highly regarded apprenticeship 
programme, gaining important work and 
life skills as well as achieving recognised 
vocational and professional qualifications. 

As a National Champion of Business in the 
Community’s Business Class programme, 
Prudential UK & Europe works to set and 
promote the direction of the nationwide 
programme. It also partners with three 
schools, in London, Reading and Stirling, 
with over 320 employees having supported 
more than 3,400 children since 2013, 
including with pupils’ interview and 
presentation skills and building public 
speaking confidence. 

In India, Prudential UK & Europe works 
in partnership with the NGO, Magic Bus, 
which provides children from marginalised 
communities with opportunities for 
learning and developing work-readiness 
skills. This is achieved via a sport-focused 
activity curriculum, mentorship and 
employability programmes. We have 
specifically supported a personal 
development programme for 500 children 
and an employability skills workshop for 
150 children. 

M&G continues to fund a literacy centre 
at a primary school in the London Borough 
of Lambeth by funding the work of 
Springboard for Children, a charity that 
provides support to children whose 
reading age is significantly below their 
national average reading age.

In our new markets in Africa we have 
committed to provide support for 
academically able but financially 
disadvantaged high school students, and 
to help build capacity for training in actuarial 
sciences at local universities. Working with 
Plan International, the Prudential Scholarship 

62

scheme, started in Ghana, has now been 
extended to Kenya and the two schemes 
will help more than 700 students to 
complete their secondary school 
education. Throughout 2016 we will work 
with Plan Uganda to build new classrooms 
and latrines and provide up-to-date 
learning equipment as well as financial 
support for vulnerable students. The 
potential reach will be 5,267 girls and 
boys in six secondary schools in northern 
Uganda. In addition we have established 
the Prudential Actuarial Support System 
awards for actuarial science in universities 
in Ghana and Kenya to support the top 
10 graduating students for three years. 

Disaster readiness and relief
As a life insurance and asset management 
company, our core business is the provision 
of protection, security and risk mitigation 
to families. Over the past four decades, 
the Asia-Pacific region has experienced 
75 per cent of the world’s natural disasters, 
resulting in a loss of nearly two million lives. 
The Prudence Foundation is working with 
NGOs to help communities better prepare 
for such disasters before they strike.

The Foundation has a strategic approach to 
its efforts in disaster preparedness, focusing 
on three key areas: mass education and 
awareness, capacity building and advocacy. 
In each area we have programmes that 
serve a vital need to help communities in 
the region become more disaster-resilient.

As part of a mass education initiative, the 
Foundation launched Safe Steps in May 2014, 
in partnership with National Geographic 
Channel and endorsed by the International 
Federation of the Red Cross and Red 
Crescent Societies. Safe Steps is a 
first-of-its-kind pan-Asian public-service 

initiative to enhance disaster preparedness 
and awareness through the dissemination 
of educational survival tips for natural 
disasters. It is a multi-platform programme 
including on-air video messages, an 
informative website and educational 
collateral that can be shared among 
communities. Core to the programme is 
a series of 60-second educational videos 
which advise individuals and households 
what they should do when disasters strike. 
Together with on-air television distribution 
and through our partnerships with 
governments, NGOs and the private 
sector, Safe Steps has the potential to 
reach over 100 million people every day.

For capacity building, we partner with 
Plan International and Save the Children 
to implement the Safe Schools programme 
in Indonesia, the Philippines, Thailand and 
Vietnam. Safe Schools focuses on placing 
schools at the heart of building a culture of 
disaster preparedness within communities. 
This is performed by training students and 
their teachers in key disaster management 
skills, and supporting the organisation of 
disaster simulations and evacuation drills 
for students and their community. Since we 
began in 2013, over 36,000 students have 
participated, together with more than 
11,000 teachers.

As a form of advocacy, Prudence Foundation 
partners with CSR Asia to host an annual 
Disaster Preparedness Forum in one 
selected city in Asia. We firmly believe 
the private sector has an important role to 
play in strengthening community disaster 
resilience, and this Forum provides a 
unique platform for dialogue and exchange 
of ideas between government, NGO, 
humanitarian and private-sector participants. 
We have held three forums to date, in 

Prudential plc Annual Report 2015 www.prudential.co.ukCorporate responsibility review continuedJakarta in 2013, Manila in 2014 and most 
recently in Hanoi in 2015, with close 
to 500 participants representing the 
various stakeholders.

As part of our focus on disaster relief and 
recovery, Prudence Foundation provided 
financial donations for emergency relief 
efforts in Malaysia following the severe 
floods in January 2015, in Nepal after the 
devastating earthquake in April 2015, 
and in Myanmar after the floods in August 
2015. In Malaysia we were also able to 
provide support for long-term rehousing 
efforts, partnering with Epic Homes, a local 
NGO, to fund and build 14 new houses 
for a remote village in Kelantan state. 
Similar to our efforts in Bantayan Island, 
the Philippines, Prudence Foundation 
sponsored a month-long 500-volunteer 
effort to complete construction of the 
houses, which also included 100 Prudential 
volunteers from across Asia. 

As a Group, Prudential has been a partner 
of Save the Children’s Emergency Fund for 
a number of years and has committed in 
2016 to a further three years. The Children’s 
Emergency Fund enables the charity to 
respond immediately to emergencies in 
countries where there is the greatest need 
and where children are most at risk. Save 
the Children has been able to use the 
Children’s Emergency Fund to respond to 
124 disasters across 49 countries in 2015, 
which demonstrates the scale of the need 
and the power of the emergency fund as 
a resource for their response work. 

Wellbeing and protection
We help to provide the resources that are 
essential to secure a healthy, thriving 
future for our customers, our people and 
our communities. We work with local 
communities to develop strong, sustainable 
projects that meet local needs. For example, 
Jackson employees are actively engaged in 
our commitment to communities by taking 
part in programmes such as the Jackson 
National Community Fund Advisory 

Committee and the employee-nominated 
matching programme. The Jackson National 
Community Fund supports charities that 
help the elderly and children through 
quarterly grants in communities where 
Jackson’s four largest offices are located. 
Jackson’s matching programme offers a 
two-to-one match on all employee 
donations made to approved charities. 
This programme ensures that causes 
important to employees are given 
charitable consideration and ensures 
Jackson’s support is received by 
responsible organisations where funding 
will create a significant impact.

Jackson has played a key role in building 
Beacon Field, Lansing’s only drop-in youth 
soccer field, which opened in September 
2015. Use of the field is free and open to 
anyone. It includes synthetic turf and 
features two goals, kick boards and solar 
lights. The charitable priorities of the 
business are to serve children and senior 
citizens, and Jackson was keen to 
collaborate with other businesses to be 
part of a project to build a safe place for 
young children to play soccer in the heart 
of downtown Lansing. The project has 
enhanced a run-down part of Lansing and 
brought community, corporations and local 
businesses together to maximise benefits 
for the local community. 

Prudential UK & Europe employee 
volunteers have continued to be involved 
in Call in Time, an Age UK telephone 
befriending programme that matches each 
volunteer with an older person who they 
speak to weekly. This year, 42 lonely and 
isolated older people have been supported 
by Prudential volunteers, with some 
volunteers having now been involved in 
the programme for more than six years. 

In 2015, M&G Investments continued 
to provide support to some of the most 
deprived and disadvantaged communities 
located near its offices. A total of 228 
charities and community organisations 

The programme offers the opportunity to 
increase the charitable involvement of 
Jackson while also developing professional 
leadership skills for employees, which not 
only provide valuable contributions to the 
boards they serve on but also benefit their 
careers and personal lives. At the 
conclusion of each Jackson Board Corps 
class, Jackson’s CSR team helps pair each 
employee with a charitable organisation 
in line with their area of interest.

The Jackson Board Corps 
programme is changing the 
way employees volunteer with 
charitable organisations. Since 
its launch in 2014, 40 Jackson 
employees have been trained 
to serve in leadership positions 
for non-profit organisations.

The Board Corps programme consists 
of a series of classes and group work 
led by philanthropy experts, along with 
non-profit site visits. The classes and 
group work allow employees to further 
develop their leadership skills, while the 
site visits help participants explore what 
type of charity and mission resonate with 
them personally. 

received donations, enabling positive and 
lasting changes to be made in the lives of 
thousands of people. Projects across a 
range of sectors gained benefits as a result. 
Academic achievement was encouraged 
through support given to schools and 
educational establishments. A number 
of social, welfare, children and youth 
programmes were funded – many of 
which addressed issues of social cohesion, 
feelings of isolation and lack of inclusion in 
community life. Medical facilities such as 
hospitals and hospices were also recipients 
of funding, as were projects related to the 
arts and environmental conservation. 

The Chairman’s Challenge and 
employee volunteering 
Many of our employees play an active role 
in their communities through volunteering, 
charitable donations and fundraising. In the 
UK, the US and Asia we offer our employees 
the opportunity to support charities through 
payroll giving. 

In 2015, employees across the Group 
volunteered in their communities on a 
range of projects, providing a total of 
51,979 hours of volunteering. We recognise 
that employee volunteering brings benefit 
not only to the charities but also to the 
development of our people, and we 
actively encourage colleagues to 
participate in our programmes.

More than 7,000 employees volunteered 
through Prudential’s flagship international 
programme, the Chairman’s Challenge, 
which encourages people from across the 
Group to volunteer on projects initiated by 
our global charity partners, including Plan 
International, Help Age International and 
Junior Achievement. Each volunteering 
project focuses on one or more of our 
Strong Foundations themes and allows 
us to support both large, well-established 
charities and innovative, smaller-scale 
activities with volunteers as well as financial 
support. Prudential donates £150 to our 
charity partners for every employee who 

 Our communities in focus

63

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It is the Group’s policy neither to make 
donations to political parties nor to incur 
political expenditure, within the meaning of 
those expressions as defined in the Political 
Parties, Elections and Referendums Act 2000. 
The Group did not make any such donations 
or incur any such expenditure in 2015.

Protecting the environment  

The management of environmental issues is 
an integral part of managing the total risks 
faced by our business. Part of our strategy 
to mitigate against climate change includes:

 — Measuring, reporting and improving 
environmental performance of our 
global operations; and

 — Improving the indirect environmental 

impacts as an asset owner.

In addition to our own internal reduction 
targets, we also participate in the Carbon 
Disclosure Project. This survey captures 
data on a whole range of different aspects 
of an organisation’s impact on the global 
environment. Over the last three years 
we have been able to provide increasing 
levels of detail and this has improved our 
disclosure score from 70 per cent in 2013 to 
97 per cent in 2015, and our performance 
rating from D to B. 

We are also a member of ClimateWise, 
which is a voluntary leadership group 
driving an insurance industry response 
to the transition to a low-carbon, 
climate-resilient economy. As part of 
our membership we report, and are 
independently measured, against six core 
principles. During 2015 we were able to 
increase our score and ranked within the 
top 10 members. For more information the 
latest ClimateWise report can be found at: 
www.cisl.cam.ac.uk/publications/
sustainable-finance-publications/
a-climate-of-change

 Our environment in focus

registers for the programme. Charity 
partners use this money to seed-fund 
charitable projects for Prudential 
volunteers. Employees across the Group 
are involved in the voting process to 
decide the most innovative projects.

As well as volunteering efforts on behalf 
of the Chairman’s Challenge, employees 
around the Group volunteered on a huge 
range of other charitable projects, from 
providing relief following disasters to 
mentoring schoolchildren, supporting 
the elderly and skills-sharing. 

Prudential RideLondon
The 2015 Prudential RideLondon, the 
world’s biggest festival of cycling, was 
a great success. This was the third 
RideLondon sponsored by Prudential and 
raised more than £12 million for charity, 
promoting health and providing a 
memorable occasion for participants and 
spectators and an opportunity for 
Prudential staff from around the world 
to take part. Around 70,000 people took 
to the streets of London on 1 August to 
enjoy cycling on traffic-free roads in the 
Prudential RideLondon FreeCycle. The 
following day, 25,000 people took on 
the challenge of cycling 100 miles through 
London and the hilly country to the south- 
west in the Prudential RideLondon-Surrey 
100, with more than 180 cyclists from 
across the Group, including colleagues 
from Group Head Office, Prudential UK 
& Europe, M&G, Jackson and Prudential 
Corporation Asia.

In addition, 160 colleagues were on duty 
as volunteers to help make the event a 
success. The programme also featured 
two professional races involving some 
of the world’s best riders – the Prudential 
RideLondon Grand Prix women’s race 
around St James’s Park on the Saturday and 
the Prudential RideLondon Classic men’s 
professional race on the Sunday, which 

followed the same course as the amateur 
riders earlier in the day. All the weekend’s 
events featured prominently on national 
TV and radio and in the press. 

In its first three years, Prudential RideLondon 
participants have raised more than 
£29 million for good causes throughout 
the UK. We have renewed our sponsorship 
for a further three years to 2018 and will 
focus on maximising funds raised for 
charity by the organisers and through 
the development of new and existing 
Prudential charitable partnerships.

Charitable donations
We calculate our community investment 
spend using the internationally recognised 
London Benchmarking Group standard. 
This includes cash donations to registered 
charitable organisations, as well as a cash 
equivalent for in-kind contributions.

In 2015, the Group spent £21.7 million 
supporting community activities, an 
increase of 10.7 per cent on 2014. 

The direct cash donations to charitable 
organisations amounted to £18.8 million, 
of which approximately £5.8 million came 
from our UK and EU operations, which 
are principally our UK insurance operation 
and M&G. The remaining £13 million 
was contributed to charitable organisations 
by Jackson National Life Insurance 
Company, Prudential Corporation Asia 
and Prudential Africa.

The cash contribution to charitable 
organisations from our UK and EU 
operations is broken down as follows: 
education £2,401,000; social, welfare 
and environment £3,097,000; cultural 
£227,000 and staff volunteering £109,000. 

The balance of the amount includes in-kind 
donations as set out in our corporate 
responsibility report and prepared in 
accordance with London Benchmarking 
Group (LBG) guidelines.

Jackson opened its new, 
environmentally responsible 
building in Lansing which provides 
capacity for more than 1,200 
state-of-the-art workspaces, as well 
as conference facilities and other 
amenities.

The new building has been built to 
minimise long-term environmental 
impact and is connected to Jackson’s 
existing office through a glass-enclosed 
walkway, providing employees with a 
feeling of being in the midst of the natural 
landscape. The conference centre 

features a living-grass roof which reduces 
energy consumption while blending in with 
the surrounding landscape. The building is 
expected to qualify for an Energy Star 
rating that places it in the top 20 per cent of 
the most energy-efficient buildings in the 
US. This focus on integrating its buildings 
with the natural beauty of its corporate 
campus, along with an energy-efficient 
design, allows Jackson to operate on a very 
cost-efficient basis while providing an 
environmentally-conscious and healthy 
working environment for employees.

64

Prudential plc Annual Report 2015 www.prudential.co.ukCorporate responsibility review continuedAs a financial services business we 
recognise that one of the most significant 
direct impacts on the environment results 
from the operation of the properties we 
occupy and invest in. 

Reducing our direct impact: 
occupied  properties
We monitor and publish Group 
performance data for our CO2e emissions, 
water and energy use in over 400 sites 
across 24 countries. 

We have strategies in place to reduce 
energy, waste generated, water 
consumption and paper use. In the past 
year, Prudential sourced 27 per cent of 
electricity from renewable or non-fossil 
fuel sources. 

Reducing our impact: 
property investment portfolio
M&G Real Estate forms part of the 
M&G Group of Companies, the asset 
management arm of Prudential plc in the 
UK and Europe. Its approach to responsible 
property investment enables it to manage 
and respond to the growing range of 
environmental and social issues that can 
impact property values. It also helps M&G 
Real Estate to protect and enhance fund 
and asset performance for its clients.

Responsible property investment is 
integrated within M&G Real Estate’s 
day-to-day investment practices. It enables 
them to adapt and respond to the challenges 
and opportunities posed by various issues, 
such as rising energy and resource costs, 
greater legislative demands and stronger 
tenant and investor requirements.

M&G Real Estate’s focus on embedding 
responsible property investment principles 
into its investment activities has achieved 
some significant results. In the past year, 
M&G Real Estate has:

 — Reduced global energy consumption 
and carbon emissions by 3 per cent at 
properties held consistently for 
two years;

Prudential plc – greenhouse gas emissions statement

We have compiled our greenhouse gas 
emissions data in accordance with the 
Companies Act 2006 (Strategic and 
Directors’ Reports) Regulations 2013.

We have included full reporting for all 
Scope 1 (direct emissions such as 
combustion of gas for heating, fugitive 
emissions and emissions from owned 
vehicles) and 2 (indirect emissions for 
consumption of electricity, heat or steam) 
emissions where operational control of the 
emissions of the sources concerned was 
demonstrated. We have also reported on 

a number of Scope 3 emissions as a matter 
of best practice. These are emissions 
arising as a consequence of the activities of 
the company, but occur from sources not 
owned or controlled by the company. 
For the purpose of the 2015 report these 
Scope 3 emissions include: water (new 
metric for 2015), waste generated in 
operations in the UK and US, and business 
travel booked from the UK. We are 
continuously working with our business 
units to review the extent of our Scope 3 
reporting and increase where practicable. 

Assessment parameters 

Baseline year: 1 October 2014 - 30 September 2015
Assurance: Deloitte LLP has provided limited 
assurance over selected environmental metrics in 
accordance with the International Auditing and 
Assurance Standards Board’s (ISAE3000 (Revised)) 
international standard. Please refer to the 2015 
Prudential corporate responsibility report for 
further detail.

Consolidation approach

Operational control

Boundary summary

Consistency with the 
financial statements

All entities and all facilities under operational control 
(including those owned) were included

This period does not correspond with the Directors’ 
report period (January 2015 to December 2015). 
The reporting period was brought forward by three 
months to improve the availability of invoice data 
(which often lags by one month or more after the 
usage period) and reduce the reliance on estimated 
data. Prudential owns assets, which are held on its 
balance sheet in the financial statements, over 
which it does not have operational control. These 
are excluded from the data below. Assets not 
included on the balance sheet but held under an 
operating lease and where we have operational 
control are included. 

Emission factor data source

Defra 2015 – obtained from  
www.ukconversionfactorscarbonsmart.co.uk

Assessment methodology

The Greenhouse Gas Protocol Revised ‘A Corporate 
Accounting and Reporting Standard (Revised 
Edition)’ 2004 

 — Achieved four Green Stars in the 2015 

Materiality threshold

5 per cent

Intensity ratio

Tonnes of Carbon Dioxide Equivalent  per metre 
squared (Net Lettable Area)

Global Real Estate Sustainability 
Benchmark survey in recognition of its 
market-leading performance; and

 — Ensured that more than 640,000 m2 of 

floor space has environmental 
certification, providing independent 
verification of its performance.

M&G Real Estate’s progress can be 
found in its annual responsible property 
investment report at www.mandg.co.uk/
institutions/realestate/responsible-
investing/

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Emissions source

Scope 1 

Combustion of fuel and operation of facilities 

Occupied Estate

(Tonnes CO2-e)

Investments

Scope 2 

Electricity, heat, steam and cooling purchased for 

Occupied Estate

own use (Tonnes CO2-e)

Investments

Scope 1 and Scope 2 Emissions (Tonnes CO2-e)

Occupied Estate

Investments

2015

8,409

8,845

62,695

28,691

71,104

37,536

2014

8,486

10,044

61,550

39,573

70,036

49,617

2013

6,019

13,062

65,730

42,079

71,749

55,141

Total Scope 1 and 2 (Tonnes CO2-e)

108,640

119,653

126,890

Normalised 
emissions 

Normalised Scope 1 and 2 (kg CO2-e/m2)

Occupied Estate

Investments

Total Scope 1 and 2 (kg CO2-e/m2)

Scope 3 

Waste generated (UK and US) (Tonnes CO2-e)

Occupied Estate

Water consumption (Tonnes CO2-e)

Investments

Occupied Estate

Investments

132

10

25

77

244

80

174

135

13

28

201

387

–

–

139

15

31

166

840

–

–

Air travel (Booked from UK only) (Tonnes CO2-e)

Occupied Estate

13,451

9,818

9,398

Other business travel (rail and vehicle) 

Occupied Estate

(Tonnes CO2-e)

Investments

Investments

n/a

56

n/a

Total Scope 3 Emissions (Tonnes CO2-e)

Occupied Estate

13,664

Investments

418

n/a

50

n/a

10,069

387

n/a

19

n/a

9,583

840

Total Scope 3  (Tonnes CO2-e)

14,082

10,456

10,423

84,768

37,954

80,105

50,004

81,332

55,981

122,722

130,109

137,313

157

10

28

154

13

30

157

16

33

Scope 1, 2 and 3 

Total Scope 1, 2 and 3 Emissions (Tonnes CO2-e) Occupied Estate

Total Scope 1, 2 and 3  (Tonnes CO2-e)

Investments

Normalised  
emissions 

Normalised Scope 1, 2 and 3 (kg CO2-e/m2)

Occupied Estate

Investments

Total Scope 1, 2 and 3 (kg CO2-e/m2)

Following a detailed review of the Group’s 
approach to reporting emissions resulting 
from investments, investment data has 
been restated. Due to the changing size 
and nature of the investment portfolio, 
absolute and normalised comparisons 
between years are not comparative. Net 
lettable area is reported for all properties 
held within the reporting period. In line 
with best practice, environmental data is 
collected for properties at acquisition and 
at date of divestment, therefore 

comparisons for absolute change and 
normalised change are not directly 
comparative. For more information on 
sustainability progress, please refer to the 
annual M&G Real Estate Responsible 
Property Investment report for further 
details, including like-for-like comparisons.

Overall Scope 1 and 2 emissions in the 
global occupied estate have increased 
1.53 per cent from 2014, and decreased 
0.9 per cent from the 2013 baseline.

66

Prudential plc Annual Report 2015 www.prudential.co.ukCorporate responsibility review continued 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Accountability and governance 
for corporate responsibility

The Board
The Board regularly reviews the Group’s 
corporate responsibility performance 
and scrutinises and approves the Group 
corporate responsibility report and 
strategy on an annual basis.

Code of Business Conduct
Consideration of environmental, social and 
community matters is integrated in our 
Code of Business Conduct. Our code is 
reviewed by the Board on an annual basis. 

Risk assessment
For more information on the risks facing our 
business see page 49.

Local governance
In M&G, Jackson and Prudential UK there 
are governance committees in place – with 
senior management representation – that 
agree strategy and spend. In Asia, the 
Prudence Foundation has been established 
as a unified charitable platform to align and 
maximise the impact of community efforts 
across the region.

Supply chain management
It is our policy to work in partnership with 
third parties whose values and standards 
are aligned with our Group Code of 
Business Conduct.

Procurement practices in Prudential UK 
have been successfully accredited with the 
Chartered Institute of Purchasing and 
Supply certification, an industry 
benchmark of recognised good practice.

Strategic report approval by 
the Board of Directors

The strategic report set out on 
pages 11 to 67 is approved by 
the Board of Directors.

Signed on behalf of the Board 
of Directors

Mike Wells
Group Chief Executive
8 March 2016

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Prudential plc Annual Report 2015 www.prudential.co.ukGovernance  

100  Index to principal Directors’ report disclosures 3

70  Chairman’s introduction
71  Board of Directors
76  How we operate
  76  Board roles
  77  Board decision making
  79  Board balance and effectiveness
  81  Shareholder engagement
82  Further information on Directors
84  Risk management and internal control
86  Committees
98  Statutory and regulatory disclosures
99  Compliance with corporate governance codes
99  Additional information

Volunteering in South Jakarta

Volunteers from Prudential worked 
to regenerate vacant wasteland 
and promote healthy living in a 
low-income, densely populated 
area of South Jakarta. Find out 
more on page 62.

 Our communities

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Chairman’s introduction

Strong, effective and 
transparent governance

Dear Shareholder 
As Chairman of the Board, 
I am pleased to report on our 
governance and stewardship 
throughout the year.

Succession was understandably a key 
focus in 2015, but there were many other 
areas that commanded attention. 
Alongside the ongoing items of strategy 
and business performance, the Board and 
its committees also spent time on 
Solvency II and preparations for the 
G-SII regime.

Good corporate governance makes an 
indispensable contribution to the growth 
and long-term success of any business. 
Providing appropriate support, focused 
oversight and constructive challenge are 
critical elements of a well-functioning 
board. This means ensuring that our own 
processes, mechanisms and structures 
are best matched to the business and 
its strategy.

Alongside this, there is also the important 
role of the Board in establishing and 
promoting the culture and values of the 
Company. Prudential has a proud heritage 
which shapes how we conduct our 
business. Our role as custodians of that 
legacy is one that we take seriously.

To achieve all these aims means that 
managing the development of the Board is 
vital, and as Chairman that duty falls to me. 
I have sought to cast the Board so that its 
composition and balance best supports the 
business in delivering sustainable 
long-term value. This means ensuring that 
we have the right skill sets and experience, 
and ensuring that succession planning is 
supported by a strong bench with a depth 
of talent.

We adhere to the relevant principles and 
codes and also work to remain abreast of 
trends and developments in corporate 
governance. This is an ever-evolving field, 
which rightly attracts close scrutiny. 
I have an ongoing programme of 
engagement with our major investors 
and meet retail shareholders at the 
Annual General Meeting. I have been 
pleased with the feedback we have 
received on our progress. 

Our stakeholders not only expect 
high-quality governance, they also expect 
to be able to see that it is being delivered. 
As such, we remain committed to clarity 
and transparency in our reporting.

Paul Manduca
Chairman

70

Prudential plc Annual Report 2015 www.prudential.co.ukBoard of Directors

Paul Manduca, Chairman

Appointment: October 2010 
Chairman: July 2012 
Committee: Nomination (Chair) 
Age: 64

Michael Wells, Group Chief Executive

Appointment: January 2011 
Group Chief Executive: June 2015 
Age: 55

Paul is the Chairman of the Board. He 
initially joined the Board as the Senior 
Independent Director and member of the 
Audit and Remuneration Committees, and 
latterly, the Nomination Committee. 

Relevant skills and experience 
Paul retired as Chairman of JPM European 
Smaller Companies Investment Trust Plc in 
December 2012 and was the Chairman of 
Aon UK Limited until September 2012. He 
was also a non-executive director and 
Chairman of the Audit Committee of 
KazMunaiGas Exploration & Production 
until the end of September 2012. From 
September 2005 until March 2011, Paul 
was a non-executive director of Wm 
Morrison Supermarkets Plc. During his 
tenure, he was the Senior Independent 
Director, the first Audit Committee 
Chairman and Chair of the Remuneration 
Committee. Paul was the Senior 
Independent Director and Chairman of the 
Audit Committee of Development 
Securities plc until March 2010, Chairman 

of Bridgewell Group plc until 2007 and a 
director of Henderson Smaller 
Companies Investment Trust plc until 
2006. Prior to that, he was European CEO 
of Deutsche Asset Management from 
2002 to 2005, global CEO of Rothschild 
Asset Management from 1999 to 2002 
and founding CEO of Threadneedle 
Asset Management Limited from 1994 to 
1999 when he was also a director of Eagle 
Star and Allied Dunbar. Paul has also 
served as Chairman of the Association of 
Investment Companies from 1991 to 
1993 and is a former member of the 
Takeover Panel.

Other appointments 
Paul is a member of the Securities 
Institute and Chairman of Henderson 
Diversified Income Limited. In 2015, Paul 
became Chairman of TheCityUK’s 
Advisory Council and Chairman of the 
Templeton Emerging Markets Investment 
Trust (TEMIT).

Mike is Group Chief Executive, a position 
he has held since June 2015. 

Relevant skills and experience
Mike joined Jackson National Life 
Insurance Company (Jackson), the North 
American unit of Prudential, in 1995, and 
became Chief Operating Officer and 
Vice-Chairman in 2003. In 2011, he was 
appointed President and Chief Executive 
Officer of Jackson, and joined the Board of 
Prudential.

Mike began his career at the brokerage 
house Dean Witter going on to become a 
managing director at Smith Barney 
Shearson. At Jackson, Mike was 
responsible for the establishment of the 
broker-dealer network National Planning 
Holdings and the development of Jackson’s 
market-leading range of variable annuities. 
He was also part of the Jackson teams that 
purchased and successfully integrated a 
savings institute, three broker dealers and 
two life companies.

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Executive Directors

Nicolaos Nicandrou ACA
Chief Financial Officer 

Appointment: October 2009

Age: 50

Nic is Chief Financial Officer, 
a position he has held since 
October 2009.

Penelope James ACA
Group Chief Risk Officer 

Appointment: September 2015

Age: 46

Penny is the Group Chief Risk 
Officer, a position she has held 
since September 2015.

John Foley
Executive Director 

Appointment: January 2016

Age: 59

John is Chief Executive of 
Prudential UK & Europe, a position 
he has held since January 2016. 

Relevant skills and experience
Before joining Prudential, Nic 
worked at Aviva, where he held a 
number of senior finance roles, 
including Norwich Union Life 
Finance Director and Board 
Member, Aviva Group Financial 
Control Director, Aviva Group 
Financial Management and 
Reporting Director and CGNU 
Group Financial Reporting 
Director. Nic started his career at 
PricewaterhouseCoopers where 
he worked in both London and 
Paris.

Relevant skills and experience
Penny joined Prudential in 2011 as 
the Director of Group Finance, a 
position she held until her 
appointment to the Board. Before 
joining Prudential, Penny was 
Group Chief Financial Officer of 
Omega Insurance Holdings, a 
company formerly listed on the 
Main Market of the London Stock 
Exchange. She previously held a 
number of senior finance positions 
during her 12 years with Zurich 
Financial Services, most recently 
serving as Chief Financial Officer of 
the UK General Insurance Division. 

Relevant skills and experience
John joined Prudential as Deputy 
Group Treasurer in 2000, before 
being appointed Managing 
Director, Prudential Capital, and 
Group Treasurer in 2001. He was 
appointed Chief Executive, 
Prudential Capital, and to the 
Group Executive Committee in 
2007. John was appointed Group 
Chief Risk Officer and joined the 
Prudential plc Board in 2011. In 
2013, he was appointed to the new 
role of Group Investment Director, 
leaving the Board but remaining a 
member of the Group Executive 
Committee. He was appointed

In December 2014, Nic was 
appointed Chairman of the 
European Insurance CFO Forum. 

Penny qualified as a chartered 
accountant with Coopers & 
Lybrand Deloitte (now part of 
PwC) prior to joining Zurich.

Other appointments
In January 2015, Penny was 
appointed as a non-executive 
director of Admiral Group plc and 
is a member of Admiral’s audit 
committee.

as Interim Chief Executive of 
Prudential UK & Europe in 
October 2015. Before joining 
Prudential, he spent three years 
with National Australia Bank as 
General Manager, Global Capital 
Markets. John began his career at 
Hill Samuel & Co. Limited where, 
over a 20-year period, he worked 
in every division of the bank, 
culminating in senior roles in risk, 
capital markets and treasury of 
the combined TSB and Hill 
Samuel Bank.

Michael McLintock
Executive Director  

Appointment: September 2000

Age: 54

Relevant skills and experience
Michael joined M&G in 1992. He 
also served on the board of Close 
Brothers as a non-executive 
director from 2001 to 2008. 

He has been a member of the 
Finance Committee of the MCC 
since October 2005. Michael was 
appointed to the Takeover 
Appeal Board on 1 March 2016. 

Michael is the Chief Executive of 
M&G, a position he held at the time 
of M&G’s acquisition by Prudential 
in 1999. 

Other appointments
Michael has been a Trustee of the 
Grosvenor Estate since October 
2008 and was appointed as a 
non-executive director of 
Grosvenor Group Limited in March 
2012. 

72

Prudential plc Annual Report 2015 www.prudential.co.ukOther appointments
Barry is a member of the Board 
of Directors of the International 
Insurance Society. 

Barry Stowe
Executive Director  

Appointment: November 2006

Age: 58

Barry is Chairman and Chief 
Executive Officer of the North 
American Business Unit, a position 
he has held since June 2015. The 
North American Business Unit 
comprises Jackson, Curian 
Capital, Jackson National Asset 
Management, PPM America 
and National Planning Holdings. 

Relevant skills and experience
Barry was the Chief Executive of 
Prudential Corporation Asia from 
October 2006 to June 2015. Before 
joining Prudential, Barry was 
President, Accident & Health 
Worldwide for AIG Life 
Companies. He joined AIG in 1995 
after having held senior positions 
at Pan-American Life and Willis 
in the United States.

Tony Wilkey
Executive Director 

Appointment: June 2015

Age: 56

Tony is Chief Executive of 
Prudential Corporation Asia, 
a position he has held since 
June 2015.

Relevant skills and experience
Tony joined Prudential in 2006 as 
Chief Executive of Prudential 
Corporation Asia’s network of life 
insurance operations in Asia across 
12 markets, a position he held until 
his appointment to the Board. 
Under Tony’s leadership, 
Prudential’s life insurance 
operations grew into significant 
market-leading positions. 

Before he joined Prudential, 
Tony served as Chief Operating 
Officer of American International 
Assurance (AIA), based in Hong 
Kong, overseeing AIA’s life 
companies in South-east Asia. 

   Further information relating to Directors can be found on pages 82 and 83

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Non-executive Directors

The Hon. Philip Remnant 
CBE FCA
Senior Independent Director  

Appointment: January 2013

Age: 61 

Committees: Audit, Nomination 
and Remuneration

Relevant skills and experience
Philip was a senior adviser at Credit 
Suisse until December 2013. Philip 
was previously a Vice Chairman of

Credit Suisse First Boston (CSFB) 
Europe and Head of the UK 
Investment Banking Department. 
Philip was seconded to the role of 
Director General of the Takeover 
Panel from 2001 to 2003, and again 
in 2010. He served on the Board of 
Northern Rock plc from 2008 to 
2010, and from 2007 to 2012 was 
Chairman of the Shareholder 
Executive.

Other appointments
Philip is a Deputy Chairman of 
the Takeover Panel, a non-
executive director of Severn 
Trent plc (since March 2014) and 
Senior Independent Director of 
UK Financial Investments 
Limited. Philip is also Chairman of 
City of London Investment Trust 
plc (since 2011).

and a member of the International 
Advisory Board of the China 
Banking Regulatory Commission. 

Sir Howard Davies
Non-executive Director 

Appointment: October 2010

Age: 65

Committees: Risk (Chair), Audit 
and Nomination

Relevant skills and experience
Sir Howard has a wealth of 
experience in the financial services 
industry, across civil service, 
consultancy, asset management, 

regulatory and academia. 
Sir Howard was previously 
Chairman of the Phoenix Group 
and an independent director of 
Morgan Stanley Inc.

Other appointments
Sir Howard is Chairman of the 
Royal Bank of Scotland and a 
Professor at Institut d’Études 
Politiques (Sciences Po). He is 
Chairman of the International 
Advisory Board of the China 
Securities Regulatory Commission

Ann Godbehere FCPA FCGA
Non-executive Director 

Appointment: August 2007 

Age: 60

Committees: Audit (Chair), 
Nomination and Risk

Relevant skills and experience
Ann began her career in 1976 with 
Sun Life of Canada, joining 
Mercantile & General Reinsurance 
Group in 1981, where she held a

number of management roles rising 
to Senior Vice President and 
Controller for life and health and 
property/casualty businesses in 
North America in 1995. Between 
1996 and 2003 Ann held a number 
of CFO and CEO posts in different 
businesses within Swiss Re and 
from 2003 until February 2007, Ann 
was Chief Financial Officer of the 
Swiss Re Group. From its 
nationalisation in 2008 until January 
2009, Ann was Interim Chief 

Financial Officer and  Executive 
Director of Northern Rock. She 
was also a director of Atrium 
Underwriting Group Limited and 
Atrium Underwriters Limited 
(until March 2014), as well as 
Arden Holdings Limited (until 
November 2014).

Other appointments
Ann is a non-executive director of 
British American Tobacco p.l.c., 
Rio Tinto plc, Rio Tinto Limited, 
UBS Group AG and UBS AG.

Alexander (Alistair) Johnston 
CMG FCA
Non-executive Director 

Appointment: January 2012

Age: 63

Committees: Audit

Alistair will retire from the Board 
with effect from the close of the 
Company’s 2016 Annual General 
Meeting on 19 May 2016.

Relevant skills and experience
Alistair was a partner of KPMG 
from 1986 to 2010. He joined 
KPMG (then Peat Marwick 
Mitchell) in 1973 and held a 
number of senior leadership 
positions. These included Vice 
Chairman of UK Financial Services 
and Head of UK Insurance Practice, 
International Managing Partner 
– Global Markets and UK Vice 
Chairman. Latterly he served as a 
Global Vice Chairman of KPMG 

from 2007 to 2010. 

Alistair acted as a non-executive 
director of the Foreign & 
Commonwealth Office from 
2005 to 2010 and chaired the 
audit committee until 2009. 

Other appointments
Alistair is a Visiting Professor at 
Cass Business School, a Trustee 
of the Design Museum in London 
and a Trustee of The Royal 
Academy of Arts. 

David Law ACA
Non-executive Director 

Appointment: September 2015

Age: 55

Committees: Audit

Relevant skills and experience
David began his career at PwC, 
where he worked in a variety of 
roles in the United Kingdom, 
Switzerland and Hong Kong. He 
was the Global Leader of PwC’s

insurance practice, a Partner in 
PwC’s UK firm and worked as the 
Lead Audit Partner for multinational 
insurance companies until his 
retirement on 30 June 2015. David 
has also been responsible for PwC’s 
insurance and investment 
management assurance practice in 
London and the firm’s Scottish 
assurance division. 

Other appointments
David is a Director of L&F 
Holdings Limited and Chief 
Executive of L&F Indemnity 
Limited, the professional 
indemnity captive insurance 
group that serves the 
PricewaterhouseCoopers 
network and its member firms. 

74

Prudential plc Annual Report 2015 www.prudential.co.ukKaikhushru Nargolwala FCA
Non-executive Director  

Appointment: January 2012 

Age: 65

Committees: Remuneration and Risk

Relevant skills and experience
Kai was a non-executive director 
of Singapore Telecommunications 
Limited until July 2015. He was also 
non-executive Chairman of Credit 
Suisse Asia Pacific until December 
2011, having joined Credit Suisse in 
2008 as a member of the Executive 
Board and CEO of the Asia Pacific

Anthony Nightingale  
CMG SBS JP
Non-executive Director 

Appointment: June 2013 

Age: 68

Committees: Remuneration (Chair) 
and Nomination

Relevant skills and experience
Anthony was Managing Director of 
the Jardine Matheson Group from 
2006 to 2012. He joined that Group 
in 1969 and held a number of 
senior positions before joining the 
Board of Jardine Matheson 
Holdings in 1994. 

Alice Schroeder
Non-executive Director 

Appointment: June 2013

Age: 59

Committees: Audit

Relevant skills and experience
Alice began her career as a qualified 
accountant at Ernst & Young 
in 1980 where she worked for 
11 years before leaving to join the 
Financial Accounting Standards 
Board as a manager. 

Lord Turner
Non-executive Director  

Appointment: September 2015

Age: 60

Committees: Risk

Relevant skills and experience
Lord Turner began his career with 
McKinsey & Co, where he advised 
companies across a range of 
industries. He has served as 
Director-General of the 
Confederation of British Industry,

region. From 1998 to 2007, Kai 
worked for Standard Chartered PLC 
where he was a Group Executive 
Director responsible for Asia 
Governance and Risk. Prior to that, 
he spent 19 years at Bank of America 
and from 1990 was based in Asia as 
Group Executive Vice President and 
Head of the Asia Wholesale Banking 
Group. From 2004 to 2007, he was a 
non-executive director at Tate & Lyle 
plc and at Visa International, where 
he served on the Asia Pacific 
Board.

Other appointments
Kai is a member of the Board of 

Other appointments
Anthony is now a non-executive 
director of Jardine Matheson 
Holdings and of other Jardine 
Matheson group companies. 
These include Dairy Farm, 
Hongkong Land, Jardine Cycle 
& Carriage, Jardine Strategic and 
Mandarin Oriental. Anthony is 
also a commissioner of Astra 
International and a non-executive 
director of Schindler Holding 
Limited, Vitasoy International 
Holdings Limited and Shui On Land 
Limited. He is a Hong Kong 
representative to the APEC 
Business Advisory Council and 
Chairman of The Hong Kong -APEC

From September 1993, she worked 
at various investment banks 
leading teams of analysts 
specialising in property-casualty 
insurance before joining Morgan 
Stanley, where she became a 
Managing Director in 2001 
heading the Global Insurance 
Equity Research team. 

In May 2003, Alice became a senior 
adviser at Morgan Stanley leaving 
in November 2009. Alice was an 
independent board member of the

Vice-Chairman of Merrill Lynch 
Europe, Chairman of the Pensions 
Commission and as a non-
executive director of Standard 
Chartered Bank. Lord Turner was 
Chairman of the UK’s Financial 
Services Authority (FSA), a 
member of the international 
Financial Stability Board and a 
non-executive director of the 
Bank of England between 2008 
and 2013.

the Casino Regulatory Authority 
of Singapore, a non-executive 
director of PSA International 
Pte. Limited and a director and 
Chairman of Clifford Capital 
Pte. Limited. Kai was appointed 
as a director of Credit Suisse 
Group AG in April 2013 and 
became a member of the 
Singapore Capital Markets 
Committee of the Monetary 
Authority of Singapore in 
January 2014. Kai is also 
Chairman of Prudential 
Corporation Asia Limited, a 
subsidiary of the Company. 

Trade Policy Study Group. He is 
also a member of the Securities 
and Futures Commission 
Committee on Real Estate 
Investment Trusts, a council 
member of the Employers’ 
Federation of Hong Kong, a 
member of the UK-ASEAN 
Business Council Advisory Panel 
and a non-official member of the 
Commission on Strategic 
Development in Hong Kong. 

Cetera Financial Group until April 
2014. She is author of the official 
biography of Warren Buffett.

Other appointments
Alice is a non-executive director 
of Bank of America Merrill Lynch 
International, CEO and Chairman 
of WebTuner Corp. and a member 
of WomenCorporateDirectors. 

Other appointments
Lord Turner has been a 
crossbench member of the 
House of Lords since 2005. He 
is also a non-executive director 
of OakNorth Bank, Chairman of 
the Institute for New Economic 
Thinking, a Visiting Professor 
at both the London School of 
Economics and the Cass 
Business School, and a Visiting 
Fellow at Nuffield College, 
Oxford University.

   Further information relating to Directors can be found on pages 82 and 83

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Board roles

Chairman

Paul Manduca
The Chairman has overall responsibility for leadership of the Board and ensuring its overall effectiveness. He sets the Board’s agendas 
to ensure the Board has adequate time for discussion of all agenda items, in particular strategic issues. The Chairman promotes a 
culture of openness and debate, and fosters constructive relations between Executive and Non-executive Directors. The Chairman 
ensures directors receive relevant information in a timely fashion. Externally, the Chairman is a key contact for shareholders to discuss 
governance and strategy.

Group Chief Executive

Senior Independent Director

Committee Chairs

Philip Remnant
The Senior Independent Director acts as a 
sounding board for the Chairman and is 
available to shareholders to address any 
concerns or issues not resolved through 
normal channels. 

Paul Manduca, Howard Davies, 
Ann Godbehere, Anthony Nightingale
The committee chairs are responsible for 
the leadership and governance of the 
Board’s principal committees and report 
matters of significance to the Board.

The Senior Independent Director leads 
the Non-executive Directors in conducting 
the Chairman’s annual evaluation. 

The Board has terms of reference which 
specifically set out matters reserved for its 
decision. These include matters such as 
approving the Group’s strategy and 
monitoring its implementation, the 
approval of annual budgets and business 
plans, as well as the risk appetite of the 
Group and its capital and liquidity 
positions. The Board has approved a 
governance framework that requires all 
business units to seek authority from the 
Board to carry out actions exceeding 
pre-determined limits. 

The Board has delegated authority to a 
number of Board Committees which assist 
the Board in delivering its responsibilities 
and ensuring that there is appropriate 
independent oversight of internal control 
and risk management. 

Authority for the operational management 
of the Group’s businesses has been 
delegated to the Group Chief Executive for 
execution or further delegation by him in 
respect of matters which are necessary for 
the effective day-to-day running and 
management of the business. The chief 
executive of each business unit has 
responsibility for the management of that 
business unit.

Mike Wells
The Group Chief Executive is responsible 
for the operational management of the 
Group on behalf of the Board and for 
ensuring the implementation of the 
Board’s decisions. The Group Chief 
Executive leads the Executive Directors 
and other senior executives in the 
management of all aspects of the day to 
day business of the Group. The Group 
Chief Executive ensures that the Chairman 
is kept informed of all key issues.

The Board is collectively responsible for 
the long-term success of the Group and for 
providing leadership within a framework 
of effective controls. The control 
environment enables the Board to identify 
significant risks and apply appropriate 
measures to manage and mitigate them. 
The Board is responsible for approving the 
Group strategy and for ensuring that the 
Group is suitably resourced to achieve it. 
In doing so, the Board takes account of 
its responsibilities to the Group’s 
stakeholders, including its shareholders, 
employees, suppliers and the communities 
in which Prudential operates. 

The Non-executive Directors are 
responsible for constructively challenging, 
and helping to develop, proposals on 
Group strategy, offering input based on 
individual and collective experience. They 
scrutinise the performance of management 
in meeting agreed goals and objectives and 
take on specific duties as members of the 
Board’s principal Committees.

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Prudential plc Annual Report 2015 www.prudential.co.uk 
Changes to Board roles and membership
During 2015, and in the year to date, Board roles and membership changed as follows:

Board changes

Role changes

 — Tidjane Thiam stepped down as Group Chief Executive and 

 — Anthony Nightingale took on the role of the Chair of the 

Executive Director (May 2015).

 — Lord Turnbull stepped down as Chairman of the 

Remuneration Committee, member of the Nomination 
Committee and Non-executive Director (May 2015).

 — Pierre-Olivier Bouée stepped down as Executive Director 
(May 2015) and as Group Chief Risk Officer (June 2015).

Remuneration Committee and was appointed as a member 
of the Nomination Committee, continuing in his role as 
Non-executive Director (May 2015).

 — Mike Wells, previously President and Chief Executive Officer 
of Jackson National Life Insurance Company, became Group 
Chief Executive, continuing in his role as Executive Director 
(June 2015).

 — Tony Wilkey, previously Chief Executive of Prudential 

Corporation Asia’s network of life insurance operations, 
was appointed as Executive Director of Prudential plc and 
Chief Executive, Prudential Corporation Asia (June 2015).

 — Barry Stowe, previously Chief Executive of Prudential 

Corporation Asia, became Chairman and Chief Executive 
Officer of the North American Business Unit, continuing in 
his role as Executive Director (June 2015).

 — Penny James, previously Director of Group Finance, was 

appointed as Executive Director and Group Chief Risk Officer 
(September 2015).

 — David Law and Lord Turner were appointed as Non-executive 

Directors (September 2015).

 — Jackie Hunt’s departure as Chief Executive, Prudential UK & 

Europe was announced (October 2015) and Ms Hunt 
resigned as Executive Director (November 2015).

 — John Foley, previously Group Investment Director, was 
appointed as Executive Director and Chief Executive of 
Prudential UK & Europe (January 2016).
   The current Directors’ biographies, including the skills and experience they bring to the Board, can be found on pages 71 to 76.

Mr McLintock has indicated his intention to retire from the Board in 2016. We have announced that Mr McLintock will be succeeded by 
Anne Richards, who will join Prudential from Aberdeen Asset Management PLC, where she held the position of Chief Investment Officer 
and was responsible for operations in Europe, the Middle East and Africa. She has held senior roles at JP Morgan Investment 
Management, Mercury Asset Management and Edinburgh Fund Managers. 

Mr Johnston will retire at the end of the 2016 Annual General Meeting. 

Board decision making

The Board has established a number of committees comprising Non-executive Directors in line with corporate governance guidelines, 
to ensure independent oversight and challenge and to assist the Board in operating effectively. The responsibilities of the principal 
committees are key components of the Group’s governance framework.

Nomination Committee

Audit Committee

Risk Committee

Remuneration Committee

Paul Manduca
The Nomination Committee 
ensures that the Board retains 
an appropriate balance of skills 
to support the strategic 
objectives of the Group and 
that an effective framework for 
senior succession planning is 
in place.

Ann Godbehere
The Audit Committee monitors 
the integrity of the Group’s 
financial reporting, including the 
effectiveness of internal control 
and risk management systems 
and the effectiveness of 
internal and external auditors.

Howard Davies
The Risk Committee oversees 
the Group’s overall risk appetite 
and risk tolerance, as well as 
the Group’s investment and 
risk management frameworks.

Anthony Nightingale
The Remuneration Committee 
determines the overall 
remuneration policy for the 
Group, including the individual 
remuneration packages of the 
Chairman and Executive 
Directors, and oversees the 
remuneration arrangements 
of senior management.

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How we operate continued

Key areas of focus –  
how the Board spent its time

19%

23%

35%

23%

	 Group	strategy
	 Business	unit	reviews
	 Business	performance,	financial	
reporting,	operations	projects	and	
transactions
	 Risk,	compliance	and	governance

Powers of the Board 
The Board may exercise all powers 
conferred on it by the Company’s Articles 
of Association (the Articles) and the 
Companies Act 2006. This includes the 
powers of the Company to borrow money 
and to mortgage or charge any of its assets 
(subject to the limitations set out in the 
Companies Act 2006 and the Company’s 
Articles) and to give a guarantee, security 
or indemnity in respect of a debt or other 
obligation of the Company. 

Meetings
The Board met on 10 occasions during 
the year, which included two overseas 
meetings held at the Group’s operations 
in the US and Hong Kong. The Board also 
held a separate strategy event during the 
year. Individual Directors’ attendance at 
meetings throughout the year is set out 
in the table below. 

During the year, the Chairman met with 
the Non-executive Directors without 
the Executive Directors being present 
on five occasions. 

In the ordinary course, Board and 
Committee papers are provided one week 
in advance of each meeting and, where a 
Director was unable to attend a meeting, 
their views were canvassed in advance by 
the Chairman of that meeting. 

Board and committee meeting attendance during 2015

Number of meetings held

Chairman
Paul Manduca

Executive Directors
Tidjane Thiam1
Mike Wells2
Nic Nicandrou
Pierre-Olivier Bouée3
Jackie Hunt4
Penny James5
Michael McLintock
Barry Stowe
Tony Wilkey6

Non-executive Directors
Philip Remnant
Howard Davies
Ann Godbehere
Alistair Johnston
David Law7
Kai Nargolwala
Anthony Nightingale8
Alice Schroeder
Lord Turner7
Lord Turnbull9

Board
10

Audit
Committee
10

Nomination
Committee
5

Remuneration
Committee
7

Risk
Committee
6

General 
Meeting
1

 10

4/4
10
10
4/4
8/8
3/3
10
10
5/6

10
10
10
10
3/3
10
10
10
3/3
4/4

–

–
–
–
–
–
–
–
–
–

10
10
10 
10 
3/3
 – 
 – 
10
–
 – 

5

–
–
–
–
–
–
–
–
–

4/5
4/5
5
 – 
–
 – 
4/4 
 – 
–
0/1 

–

–
–
–
–
–
–
–
–
–

7
–
 – 
 – 
–
7
7
 – 
–
3/3 

–

–
–
–
–
–
–
–
–
–

–
6 
6 
 – 
–
6 
 – 
 – 
2/2
3/3 

1

1
1
1
1
1
n/a
1
1
n/a

1
1
1
1
n/a
1
1
1
n/a
1

Jackie	Hunt	resigned	as	an	Executive	Director	on	3	November	2015.

Notes:
1	 Tidjane	Thiam	stepped	down	as	an	Executive	Director	and	Group	Chief	Executive	on	31	May	2015.
2	 Mike	Wells	was	appointed	as	Group	Chief	Executive	on	1	June	2015.
3	 Pierre-Olivier	Bouée	stepped	down	as	an	Executive	Director	on	31	May	2015.
4	
5	 Penny	James	was	appointed	as	an	Executive	Director	on	1	September	2015.
6	 Tony	Wilkey	was	appointed	as	an	Executive	Director	on	1	June	2015.
7	 David	Law	and	Lord	Turner	were	appointed	as	Non-executive	Directors	on	15	September	2015.
8	 Anthony	Nightingale	was	appointed	as	a	member	of	the	Nomination	Committee	on	14	May	2015.
9	 Lord	Turnbull	stepped	down	as	a	Non-executive	Director	on	14	May	2015.
10	 The	Audit	and	Risk	Committees	held	two	meetings	jointly	during	the	year	in	addition	to	those	listed	above,	which	were	attended	by	all	members	

from	both	Committees.

78

Prudential plc Annual Report 2015 www.prudential.co.ukBoard balance and effectiveness

Succession planning 
The Board continues to be actively 
engaged in succession planning for both 
executive and non-executive roles to 
ensure that Board composition is 
progressively refreshed and that the Board 
retains its effectiveness. The Board carries 
out its succession planning primarily 
through the Nomination Committee, 
as described more fully on page 87. The 
Board is kept fully apprised of the review 
process applied across all businesses 
which covers both executive director 
and senior management succession and 
development. The Board considers 
annually the outcome of the review and 
any actions arising from the review are 
implemented as part of the management 
development agenda. The Board confirms 
that Egon Zehnder supported the 

succession planning process, undertook 
external searches for candidates and 
evaluated internal candidates for both 
Board and non-Board roles. Aside from 
these activities, Egon Zehnder did not 
undertake any other significant work 
for Prudential.

Diversity
Given the global reach of the Group’s 
operations, the Board makes every effort 
to ensure it is able to recruit directors 
from different backgrounds, with diverse 
experience, perspectives and skills. This 
diversity not only contributes towards 
Board effectiveness but is essential for 
successfully delivering the strategy 
of an international group. The Board is 
committed to recruiting the best available 
talent and appointing the most appropriate 
candidate for each role. This approach, 

including due consideration of gender, 
is followed as part of the Nomination 
Committee’s ongoing activities carried 
out during 2015 in respect of succession 
planning for Executive and 
Non-executive Directors.

The Board does not endorse quotas, 
but continues to commit to having an 
increasing representation of women 
in senior positions in the Group and 
on the Board. 

Directors’ ongoing development
Prudential offers each Director an induction programme on joining the Board and provides opportunities for ongoing development.

Induction

Ongoing development

The Chairman is responsible for ensuring that induction 
programmes are provided for all new directors. These are 
tailored to reflect the experience of each director and their 
position as either Executive or Non-executive Directors. 

On appointment, Non-executive Directors embark upon a 
wide-ranging induction programme covering, among other 
things, the principal bases of accounting for the Group’s results, 
the role of the Board and its principal Committees, the Group’s 
key risks and the risk management framework, as well as the 
compliance environment in which the Group operates. 

The programme also includes detailed briefings on the Group’s 
business units, its product range, the markets in which it operates 
and the overall competitive environment. 

Both Mr Law and Lord Turner started their induction programme 
in 2015, which included sessions with key management in the 
Group’s businesses. 

Executive Directors receive an induction tailored to their skills 
and experience.

The Chairman is also responsible for ensuring that all Directors 
continually update their skills, knowledge and familiarity with 
the Group. Directors regularly receive reports on the Group’s 
businesses and the regulatory and industry-specific 
environments in which it operates. 

In 2015, the Board took time for particular focus on the Group’s 
US and Asian businesses. During visits to the US and Asia, the 
Board received updates on key products and distribution in 
the US and in the Asian businesses, including an investor’s 
perspective. The Board’s overseas visits have allowed the 
directors to meet with the local senior management teams. 

Throughout the year, the Board focused on regulatory 
developments, particularly Solvency II, and the introduction 
of a new regulatory responsibility framework for the industry, 
applicable to Senior Insurance Managers. A separate session was 
held updating the Board on risk and capital models. In addition, 
Directors were provided with updates at each Board meeting on 
other legal and regulatory changes and developments that could 
impact the industry and the Group. 

Committee members received updates at Committee meetings 
on areas of particular relevance to the respective committees and 
were kept updated on ongoing developments in these areas, as 
well as the impact these have on the Group. In 2015, the Audit 
Committee and Risk Committee held two joint sessions in which 
they were provided with an update on Solvency II and related 
disclosures. 

Directors may request individual in-depth briefings from time to 
time, which is valuable to Non-executive Directors wishing to 
improve their knowledge of particular developments affecting 
the Group or particular parts of the business. 

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Performance evaluation
2014
The table below sets out the actions taken by the Board in 2015 in response to themes arising from the 2014 externally-facilitated evaluation.

Theme

Action

Outcome

Board composition

Prioritise operational 
experience, gender balance 
and relevant geographical 
representation where possible 
in making new appointments to 
the Board. Keep the balance of 
Executive and Non-executive 
Directors under review.

Relationship with senior 
management

Selection processes

Consider ways of further 
increasing informal contact 
between Non-executive 
Directors and senior 
management, for example, 
inviting additional senior 
managers to attend committee 
meetings where appropriate 
and continuing to create 
opportunities for contact with 
local management during 
overseas visits.

Provide more detailed updates 
and information on potential 
Board candidates to the whole 
Board as early as possible.

This is an ongoing focus of the work of the Nomination 
Committee on succession planning and is one of the key criteria 
included when identifying and recommending individuals for 
Board succession.

The appointment of Penny James as Group Chief Risk Officer 
and Executive Director, effective 1 September 2015, maintains 
gender balance at Board level.

The appointment of two further Non-executive Directors to the 
Board ensures the composition of the Board remains balanced 
between Executive and Non-executive Directors.

In addition, the appointment of David Law to the Board and 
Audit Committee provides detailed expertise around the audit 
processes of global insurance groups, and the appointment of 
Lord Turner to the Board and Risk Committee adds extensive 
high-level experience of international regulation and financial 
services. 

Both the Audit and Risk Committees widened the pool of 
attendees at their meetings during 2015, including senior 
management from business units presenting updates where 
relevant. 

As during previous overseas meetings, the Board met various 
senior management at Jackson and Prudential Corporation Asia 
as part of the overseas Board visits. These additional visits 
provided in-depth information and an opportunity for questions 
to be put directly to local management.

The Chairman continued to ensure that the Board was updated 
as early as possible on potential candidates.

As part of the selection process leading to the appointment of 
David Law and Lord Turner, individual meetings with a number 
of Directors took place and the Board was kept updated on the 
appointment process throughout.

Board papers

Continue to review and 
streamline Board and 
committee papers.

Board papers remained subject to continuous improvement 
throughout the year to provide relevant, high-quality information 
and strike the right balance between detail and overview.

2015
The performance evaluation of the Board 
and its principal Committees for 2015 was 
conducted internally at the end of 2015. 
The assessment was carried out by the 
Chairman and Group General Counsel 
and Company Secretary through a 
questionnaire. The findings were 
presented to the Board in February 2016 
and an action plan agreed to address areas 
of focus identified by the evaluation.

The performance of the Non-executive 
Directors and the Group Chief Executive 
was evaluated by the Chairman in 
individual meetings. Philip Remnant, the 
Senior Independent Director, led the 
Non-executive Directors in a performance 
evaluation of the Chairman. 

The review confirmed that the Board 
continued to operate effectively during 
the year and no major areas requiring 
improvement were highlighted. Progress 
has been made on the actions identified 
in 2014 and addressed in 2015, as 
reported above. 

Executive Directors are subject to regular 
review and the Group Chief Executive 
individually appraised the performance of 
each of the Executive Directors as part of 
the annual Group-wide performance 
evaluation of all staff.

80

Prudential plc Annual Report 2015 www.prudential.co.ukThe following themes were identified as 
areas for focus in 2016:

Governance	of	subsidiary	boards
The Board evaluation recognised that, 
following agreement with the PRA to 
appoint independent non-executive 
directors to certain of the Group’s larger 
subsidiaries, more formal oversight of the 
governance arrangements for their boards 
would be required. In addition, a process 
for appointing the subsidiary independent 
directors and the relationship between 
them and the Chairman and chairs of the 
Group Audit and Risk Committees would 
need to be implemented.

Post	action	reviews
The evaluation noted that the Board should 
continue to analyse past decisions closely, 
testing assumptions and projections made 
in the past.

Board	papers
On Board processes, the feedback 
highlighted progress made during the year, 
in particular improvements in clarity of 
papers. This is another area we will 
continue to focus on during 2016 to ensure 
that the right balance is struck regarding 
the level of detail provided in papers, 
especially for technically complex matters. 
This will continue to assist the Board in 
managing a growing agenda and keeping 
regulatory and strategic issues balanced 
appropriately.

Products	and	customers
The Board intends to continue holding 
in-depth focus sessions on products and 
customers of the Group, including using 
Board visits to the business units in the UK, 
Asia and the US as a key opportunity to 
do this.

The Board will track its progress in 
addressing these themes at its meetings 
throughout the course of 2016 and report 
on actions taken in its next Annual Report.

Shareholder engagement 

As a major institutional investor, the Board 
recognises the importance of maintaining a 
high level of two-way communication with 
shareholders. The Company holds an 
ongoing programme of regular contact 
with major shareholders, conducted by the 
Chairman, Group Chief Executive, Chief 
Financial Officer and the Director of 
Strategy and Capital Market Relations. 
Shareholder feedback from these meetings 
and general market views, for example 
from analyst research reports, are 
communicated to the Board.

The Senior Independent Director and 
other Non-executive Directors are 
available to meet with major shareholders 
on request. 

The Group maintains a corporate website 
containing a wide range of relevant 
information for private and institutional 
investors, including the Group’s financial 

calendar. The Company’s Registrar, 
Equiniti, operates an internet access 
facility for registered shareholders, 
providing details of their shareholdings 
at www.shareview.co.uk

A full programme of engagement with 
shareholders, potential investors and 
analysts, in the UK and overseas, is led 
each year by the Director of Strategy and 
Capital Market Relations. In addition, a 
conference for investors and analysts has 
been held on a regular basis since 2010, 
with in-depth business presentations and 
opportunities for attendees to meet with 
members of the Board and senior 
management through the course of the 
event. Most recently, the Group held a 
conference for investors in January 2016. 
The Group Chief Executive, Chief Financial 
Officer and investor relations team also 
attend major financial services conferences 
to present to, and meet with, the 

Company’s shareholders. In 2015, as part 
of the investor relations programme, 
over 440 meetings were held with 
approximately 700 individual institutional 
investors across the UK, in continental 
Europe, US and Asia. 

The Chairman and Senior Independent 
Director also held individual meetings with 
major shareholders, primarily to discuss 
governance and strategy.

The Annual General Meeting is an 
opportunity for further shareholder 
engagement, for the Chairman to explain 
the Company’s progress and along with 
other members of the Board, to answer any 
questions. All Directors then in office 
attended the 2015 Annual General Meeting. 

Details of the 2016 Annual General 
Meeting are available on  
www.prudential.co.uk under ‘Investors’.

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Information on a number of regulations and processes relevant to directors and how these are addressed by Prudential is given below. 

Prudential’s approach

Area

Non-executive Directors

Executive Directors

Rules governing 
appointment 
and removal

Terms of 
appointment 

 — The Board, or members in a general meeting, may appoint a maximum of 20 directors as set out in the 

Company’s Articles. 

 — Their appointment and removal is also governed by other provisions in the Articles, the UK Corporate 

Governance Code (the UK Code), the Hong Kong Corporate Governance Code (HK Code) as appended to 
the Hong Kong Listing Rules (HK Listing Rules), and the Companies Act 2006.

 — Non-executive Directors are appointed for an initial 

 — The Directors’ remuneration report sets out the 

terms of Executive Directors’ service contracts on 
page 122.

term of three years. 

 — Subject to review by the Nomination Committee 
and re-election by shareholders, it would be 
expected that they serve a second term of 
three years. 

 — After six years, Non-executive Directors may be 
appointed for a further year, up to a maximum of 
three years in total, subject to rigorous review and 
re-election by shareholders.

 — The Directors’ remuneration report sets out the 
terms of the Non-executive Directors’ letters of 
appointment on page 123.

Independence of the Non-executive Directors
 — Prudential is one of the UK’s largest institutional investors and the Board does not believe that this 

compromises the independence of those Non-executive Directors who are on the boards of companies in 
which the Group has a shareholding. The Board also believes that such shareholdings should not preclude 
the Company from having the most appropriate and highest calibre Non-executive Directors. 

 — The independence of the Non-executive Directors is determined by reference to the UK Code and HK Listing 
Rules. Prudential is required to affirm annually the independence of all Non-executive Directors under the 
HK Listing Rules and the independence of its Audit Committee members under Sarbanes-Oxley legislation. 

 — For the purposes of the UK Code, throughout the year, all Non-executive Directors were considered by the 
Board to be independent in character and judgement, and to have met the criteria for independence as set 
out in the UK Code. 

 — For the HK Listing Rules purposes, the Company will consider Mr Law independent from 1 July 2016, the 

date one year after his retirement from PwC. The Company has received confirmation of independence from 
each of the other Non-executive Directors as required by the HK Listing Rules. 

 — The Board does not consider that Mr Law’s previous position at PwC affects his status as an independent 
Director for the purposes of the UK Code (or in relation to his membership of the Audit Committee, under 
applicable Sarbanes-Oxley legislation). Mr Law does not retain any ongoing involvement with PwC other 
than his pension entitlements and his current position as CEO of L&F Indemnity, the captive insurance group 
that serves the PricewaterhouseCoopers network (this group of companies has no involvement in the 
operation of PwC).

 — There were no other material factors which were deemed to affect the Non-executive Directors’ 

independence.

82

Prudential’s approach

Area

Non-executive Directors

Executive Directors

External 
appointments

 — Directors may hold directorships or other significant interests in companies outside the Group which may 

have business relationships with the Group.

 — Non-executive Directors may hold positions on a 
number of external company boards or other 
bodies provided that they are able to demonstrate 
satisfactory time commitment to their role at 
Prudential and that they discuss any new 
appointment with the Chairman prior to accepting. 
This ensures that they do not compromise their 
independence and that any potential conflicts of 
interest or possible issues arising out of the time 
commitments required by the new role can be 
identified and addressed appropriately. 

 — The major commitments of the Non-executive 

Directors are detailed in their biographies on pages 
74 and  75.

 — Executive Directors may accept external 

directorships and retain any fees earned from 
those directorships subject to prior discussion 
with either the Chairman or Group Chief 
Executive and, where necessary, consideration by 
the Nomination Committee. Permission is granted 
provided that the appointments do not lead to any 
conflicts of interest. 

 — In line with the UK Code, we would not expect our 

Executive Directors to hold more than one 
Non-executive Directorship in another FTSE 100 
company nor chair such a company. 

 — Details of any fees retained from such 

appointments are included in the Directors’ 
remuneration report on page 101.

Conflicts 
of interest

 — Directors have a statutory duty to avoid conflicts of interest with the Company. The Company’s Articles allow 
its Directors to authorise conflicts of interest, and the Board has adopted a policy and effective procedures to 
manage and, where appropriate, approve conflicts or potential conflicts of interest. 

 — Under these procedures, Directors are required to notify all directorships in companies which are not part of 
the Group, along with other positions which could result in a conflict or could give rise to a potential conflict, 
before they take on their additional positions. 

 — The Chairman and the Group General Counsel and Company Secretary assess new appointments which 

Board members are considering, in order to identify any conflicts or potential conflicts. Where a conflict or 
potential conflict is identified, the Nomination Committee, or the Board where appropriate, considers, and if 
thought fit, approves each such situation individually. 

 — Authorisations of conflicts are reviewed annually prior to the publication of the Annual Report.

Election and 
re-election

 — Proposals for election and re-election are supported by the annual performance evaluation of each Director, 

which concluded that each Director continues to make an effective contribution.

 — All Directors will retire from the Board at the 2016 Annual General Meeting. 

 — John Foley, Penny James, David Law, Lord Turner and Tony Wilkey will seek election for the first time.

 — All other Directors, except Alistair Johnston, wish to seek re-election.

Indemnities and 
protections

 — The Company’s Articles permit the Directors and Officers of the Company to be indemnified in respect of 

liabilities incurred as a result of their office.

 — Suitable insurance cover is in place in respect of legal action against directors and senior managers of 

companies within the Group.

 — This includes qualifying third-party indemnity provisions for the benefit of the Directors of the Company and 

other such persons in their capacity as Directors of other companies within the Group.

 — These indemnities were in force during 2015 and remain so.

Independent 
legal advice

Share dealing and 
inside information

 — Directors have the right to seek independent professional advice at the Group’s expense and copies of such 

advice are circulated to other Directors where applicable and appropriate.

 — Prudential has adopted share dealing rules relating to securities transactions by Directors on terms no less 
exacting than required by Appendix 10 to the HK Listing Rules and by the UK Model Code. The Directors 
have complied with this code of conduct throughout the period. Relevant controls are applied to the 
handling and dissemination of inside information which form part of the Group’s internal governance 
framework.

Compensation 
for loss of office

 — The Company’s policy on loss-of-office payments for Directors forms part of the Directors’ remuneration 
policy which was approved by shareholders at the 2014  Annual General Meeting. A copy of the policy is 
available on the Company’s corporate website www.prudential.co.uk

Significant 
contracts

 — At no time during the year did any Director hold a material interest in any contract of significance with the 

Company or any subsidiary undertaking.

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The Board is responsible for ensuring that 
an appropriate and effective system of 
internal control and risk management is 
in place across the Group. The framework 
of internal control and risk management 
centres on clear delegated authorities 
to ensure Board oversight and control 
of important decisions. The framework 
is underpinned by the Group Code of 
Business Conduct, which sets out the 
ethical standards the Board requires 
of itself, employees, agents and others 
working in the Group. 

Internal control 

The Group Governance Manual sets out 
the delegated authorities and establishes 
the requirements for subsidiaries to seek 
approvals from or report to Group Head 
Office. Group-wide standards are 
established through policies and other 
governance arrangements which are also 
included in the Group Governance Manual. 

Internal controls and processes, based on 
the provisions established in the Group 
Governance Manual, are in place across 
the Group. These include controls for the 
preparation of financial reporting. The 
operation of these controls and processes 
facilitates the preparation of reliable 
financial reporting and the preparation of 
local and consolidated financial statements 
in accordance with the applicable 
accounting standards and requirements 
of the Sarbanes-Oxley Act. These controls 
include certifications by the Chief Executive 
and Chief Financial Officer of each business 
unit regarding the accuracy of information 
provided for use in preparation of the 
Group’s consolidated financial reporting 
and the assurance work carried out in 
respect of US reporting requirements.

The Board has delegated authority to the 
Audit Committee to review the framework 
and effectiveness of the Group’s systems 
of internal control. The Audit Committee 
is supported in this responsibility by the 
assurance work carried out by Group-wide 
Internal Audit and the work of the business 
unit audit committees, which oversee the 
effectiveness of controls in each respective 
business unit. Details of how the Audit 
Committee oversees the framework of 
controls and their effectiveness on an 
ongoing basis, is set out more fully in the 
report on pages 89 to 94.

Risk management

A key component of the Group 
Governance Manual is the Group Risk 
Framework, which requires all business 
units to establish processes for identifying, 
evaluating and managing the risks facing 
the business. 

The Board determines the nature and 
extent of the principal risks it is willing to 
take in achieving its strategic objectives. 
It has delegated authority to the Risk 
Committee to review the Group Risk 
Framework and to approve the risk policies, 
standards and limits within the overall 
Board approved risk appetite. The Risk 
Committee monitors the effectiveness of 
the Group Risk Framework and ongoing 
compliance with it through its regular 
activities detailed in the report on pages 
95 to 97.

The Group’s risk governance 
arrangements, which support the Board, 
the Risk Committee and the Audit 
Committee, are based on the principles 
of the ‘three lines of defence’ model: 
risk-taking and management, risk control 
and oversight, and independent assurance.

First line of defence  
(risk-taking and management)
 — Takes and manages risk exposures 

in accordance with the risk appetite, 
mandate and limits set by the Board;

 — Identifies and reports the risks that 
the Group is exposed to, and those 
that are emerging;

 — Promptly escalates any limit breaches 
or any violations of risk-management 
policies, mandates or instructions;

 — Identifies and promptly escalates 

significant emerging risk issues; and

 — Manages the business to ensure 

full compliance with the Group risk 
management framework as set out 
in the Group Governance Manual, 
which includes the Group risk 
framework and risk policies as well 
as approvals requirements, among 
other requirements.

Second line of defence  
(risk control and oversight)
 — Assists the Board to formulate and then 
implements the approved risk appetite 
and limit framework, risk-management 
plans, risk policies, risk reporting and 
risk identification processes; and

 — Reviews and assesses the risk-taking 
activities of the first line of defence 
and where appropriate, challenges 
the actions being taken to manage 
and control risks, and approves any 
significant changes to the controls 
in place.

Third line of defence 
(independent assurance)
 — Provides independent assurance 
on the design, effectiveness and 
implementation of the overall system 
of internal control, including risk 
management and compliance. 

84

The three lines of defence model is adopted at the Group level as follows: 

Board

Nomination Committee

Remuneration Committee

Risk Committee

Audit Committee

1st line of defence

2nd line of defence

3rd line of defence

Executives

Group CEO

CEC

GEC

BSCMC

Management

GERC

Group CFO

Group Regulatory 
Director

Group CRO

TAC

GCRC

GORC

GwIRC GAB-
CSC

STOC

Group Finance

Group Compliance

Group Security

Group Risk

Group-wide 
Internal Audit

Key

	 Board-level	committees
	 Executive	personnel
	 Exec/Management	committees
	 GHO	functions	
	 Direct	reporting	line
	 	Regular	communication			
and	escalation	

Chief	Executive’s	Committee
Group	Executive	Committee
	Balance	Sheet	&	Capital	Management	Committee
	Group	Executive	Risk	Committee
	Technical	Actuarial	Committee
	Group	Credit	Risk	Committee
	Group	Operational	Risk	Committee
	Group-wide	Information	Risk	Committee

CEC	
GEC	
BSCMC	
GERC		
TAC	
GCRC		
GORC	
GwIRC	
GABCSC		 Group	Anti-Bribery	and	Corruption	Steering	Committee
STOC	

	Solvency	II	Technical	Oversight	Committee

Formal review of controls

A formal evaluation of the systems of 
internal control and risk management is 
carried out at least annually. The report is 
considered by the Audit Committee and 
Risk Committee prior to the Board reaching 
a conclusion on the effectiveness of the 
systems in place. This evaluation takes 
place prior to the publication of the 
Annual Report.

As part of the evaluation, the Chief 
Executive and Chief Financial Officer of 
each business unit, including Group Head 
Office, certify compliance with the Group’s 
governance policies and the internal 
control and risk management 
requirements. The Group Risk function 
facilitates a review of the matters identified 
by this certification process. This includes 
the assessment of any risk and control 
issues reported during the year, risk and 
control matters identified and reported by 
the other Group oversight functions and 
the findings from the reviews undertaken 
by Group-wide Internal Audit, which 
carries out risk-based audit plans across the 
Group. Issues arising from any external 
regulatory engagement are also taken 
into account. 

The system of internal control complies 
with the UK Code and the HK Code, as 
required by the Group’s primary listings 
in London and Hong Kong, as well as 
the relevant provisions required by the 
Company’s secondary listings in 
New York and Singapore. 

For the purposes of the effectiveness 
review, the Group has followed the 2014 
FRC Guidance on Risk Management, 
Internal Control and Related Financial 
and Business Reporting. In line with this 
guidance, the certification provided above 
does not apply to certain material joint 
ventures where the Group does not 
exercise full management control. In these 
cases, the Group satisfies itself that suitable 
governance and risk management 
arrangements are in place to protect the 
Group’s interests. However, the relevant 
Group company which is party to the joint 
venture must, in respect of any services it 
provides in support of the joint venture, 
comply with the requirements of the 
Group’s internal governance framework. 

Effectiveness of controls

In accordance with provision C.2.3 of the 
UK Code and provision C.2.1 of the HK 
Code, the Board has reviewed the 
effectiveness and performance of the 
system of risk management and internal 
control during 2015. This review covered 
all material controls, including financial, 
operational and compliance controls, 
risk-management systems and the 
adequacy of the resources, qualifications 
and experience of staff of the Group’s 
accounting and financial reporting function. 

The Board confirms that there is an ongoing 
process for identifying, evaluating and 
managing the significant risks faced by the 
Group, which has been in place throughout 
the period and up to the date of this report 
and confirms that the system remains 
effective.

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The	principal	Committees	of	the	Board	are	the	Nomination,	Audit,	Risk	and	
Remuneration	Committees.	These	Committees	form	a	key	element	of	the	
Group	governance	framework,	facilitating	effective	independent	oversight	
of	the	Group’s	activities	by	the	Non-executive	Directors.

Each	Committee	Chairman	provides	an	update	to	the	Board	of	each	
Committee	meeting,	supported	by	a	short	written	summary	of	the	
Committee	business	considered.

Nomination Committee report 

As Chairman of the Nomination Committee, 
I am pleased to report on the Committee’s 
activities and focus during 2015. 

The Nomination Committee ensures that 
the Group has appropriate diversity and 
balance of skills and experience on the 
Board and its committees and that suitable 
succession planning is in place.

During 2015, the Committee carried out 
a robust process in selecting and 
recommending a number of key executives 
and non-executives for appointment or 
role change, namely Mike Wells as Group 
Chief Executive, Penny James as Group 
Chief Risk Officer, Barry Stowe and Tony 
Wilkey as business unit Chief Executives 
and Lord Turner and David Law as 
Non-executive Directors. 

These appointments demonstrate the 
quality of the Committee’s succession 
planning. The Committee ensured that the 
Board was able to appoint high-calibre 
candidates, keeping it well positioned to 
develop and implement our strategy of 
delivering long-term value. 

The Committee continues to refresh its 
succession planning on an ongoing basis.

At the request of the Board, and as agreed 
with the PRA, the Committee undertook 
preparatory work during 2015 in order to 
put in place independent chairs and 
directors on certain of the Group’s 
subsidiary boards. From February 2016, 
the duties of the Committee were 
extended to reflect new responsibilities in 
relation to the governance arrangements 
for such subsidiary boards and the 
independent chairs and directors.

The Committee has been re-named the 
Nomination & Governance Committee to 
reflect these new duties.

Key committee details 
Committee members
 — Paul Manduca (Chairman)
 — Howard Davies
 — Ann Godbehere
 — Anthony Nightingale (from May 2015)
 — Philip Remnant
 — Lord Turnbull (until May 2015)

Regular attendees
 — Group Chief Executive
 — Group Human Resources Director
 — Group General Counsel and Company 

Secretary

Number of meetings in 2015: five

Key responsibilities
 — Keeping under review the leadership 
needs of the Group and ensuring 
suitable Board successions plans 
are in place;

 — Reviewing the size, structure and 

composition of the Board including 
knowledge, experience, diversity, and 
making recommendations to the Board 
with regard to any changes;

 — Identifying and nominating candidates, 
based on merit and against objective 
criteria, for approval by the Board to fill 
any Board vacancies;

 — Regularly reviewing the independence 

of the Non-executive Directors;
 — Reviewing the time required from a 
Non-executive Director to fulfil the 
obligations of the position;

 — Recommending to the Board the 

re-appointment of any Non-executive 
Director at the conclusion of their 
specified term of office and making 
recommendations as to their re-election 
by shareholders;

 — Considering and authorising any actual or 
potential situational conflicts arising from 
either new or existing appointments.

Paul Manduca
Chairman of the Nomination 
Committee

86

How the Committee discharged its responsibilities during 2015 

Matter considered

How the Committee addressed the matter 

Succession planning
 — Appointments

 – Non-executive Directors

 – Executive Directors

The Committee kept succession plans for executive and non-executive Board roles under 
continuous review. 

During 2015, the Committee led a search for additional candidates to be appointed to the Board as 
Non-executive Directors, in order to ensure Board composition was progressively refreshed, 
assisted by Egon Zehnder as the search consultant. 

An initial list of candidates was provided to the Committee and comments fed back to the Chairman. 
A shortlist was prepared and the Committee agreed that the Chairman would continue the search 
process. The Chairman coordinated the continued search, keeping the other Committee members 
closely involved in the process. This included conversations with potential candidates, who met the 
Chairman, the Group Chief Executive and other members of the Committee, including the Senior 
Independent Director and key management. The Board was kept regularly updated on progress. 

Mr Law and Lord Turner were identified through this process. Mr Law has excellent knowledge and 
in-depth experience of the issues in the financial services industry gained throughout his lengthy 
career at PwC which included five years as Global Leader of their insurance practice. He also has 
extensive experience working with clients in an industry regulated by the Prudential Regulation 
Authority (PRA) and the Financial Conduct Authority (FCA).

Lord Turner has held a number of non-executive positions since 2000, which provided him with 
extensive involvement in audit, risk and remuneration committees across a range of industries. He 
has in-depth knowledge of financial services gained during his appointment as Chairman of the FSA 
(2008-2013) and as non-executive director of the Bank of England.

The Committee recommended the appointment of Mr Law and Lord Turner to the Board for approval.

The Committee also led searches for the executive Board vacancies which arose during the year. 
During 2015, the appointments of the Group Chief Executive, the Group Chief Risk Officer and the 
Chief Executives of the Northern American, Asian and UK & Europe businesses were recommended 
by the Committee.

Egon Zehnder were again appointed as the search consultant to review the external market and, 
where required, to provide support in the assessment of internal candidates. 

Initial longlists of potential internal and external candidates were considered. After a review of the 
longlists, shortlisted candidates met the Chairman, the Group Chief Executive and other members 
of the Committee, including the Senior Independent Director and key management where 
appropriate. Additionally, candidates were assessed by Egon Zehnder against the role specification 
requirements. The outcomes of these searches are set out below.

Mr Wells was selected for the role of Group Chief Executive. Mr Wells has served on the Board since 
January 2011 as President and Chief Executive of Jackson. He has extensive experience of life 
insurance, retirement services and asset management, having worked in the sector for 29 years, 
with 20 of those years spent in senior and strategic positions at Jackson.

Mr Stowe was selected as Chairman and Chief Executive of the North American business unit. He 
had served on the Board since November 2006 as Chief Executive of Prudential Corporation Asia 
and altogether has 35 years of experience of leading life insurance organisations in the US and Asia.

Mr Wilkey was selected as Chief Executive, Prudential Corporation Asia. He has 28 years of 
experience in life insurance. Prior to joining Prudential in 2006 as Chief Executive, Insurance, at 
Prudential Corporation Asia, Mr Wilkey was Deputy President and Chief Operating Officer of 
American International Assurance (AIA), responsible for AIA’s life companies in South East Asia. 

Ms James was selected as Group Chief Risk Officer. She previously served as Director of Group 
Finance, responsible for the delivery of the Group’s financial results, business planning and 
performance monitoring. In that role, she also led Prudential’s Solvency II programme and was a 
member of the Group Executive Risk Committee.

Mr Foley was selected as Chief Executive, UK & Europe in January 2016. He has more than 35 years’ 
experience and an in-depth knowledge of Prudential UK & Europe. Mr Foley acted as Interim Chief 
Executive of the UK & Europe business from October 2015 in addition to his duties as Group 
Investment Director. Between 2011 and 2013, he served on the Company’s Board as Group Chief 
Risk Officer.

Ms Richards will join Prudential as successor to Mr McLintock as Chief Executive of M&G 
Investments. Mr McLintock announced in February 2016 his intention to retire from the Board. Ms 
Richards joins from Aberdeen Asset Management PLC, where she held the position of Chief 
Investment Officer and was responsible for operations in Europe, the Middle East and Africa. She 
has held senior roles at JP Morgan Investment Management, Mercury Asset Management and 
Edinburgh Fund Managers.

The Board was kept informed throughout the process and the Committee recommended the 
appointment of Mr Wells, Mr Stowe, Mr Foley, Mr Wilkey, Ms James and Ms Richards to the Board 
for approval.

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How the Committee discharged its responsibilities during 2015 continued

Matter considered

How the Committee addressed the matter 

 — Re-election of directors

As part of its ongoing work on Board succession planning, the Committee considered the terms 
of appointment for the Chairman, Committee Chairmen and Non-executive Directors taking into 
account time commitment and the general balance of skills, experience and knowledge on the 
Board and assessing length of service in their roles. Having reviewed the performance of relevant 
Non-executive Directors in office at the time, the Committee recommended to the Board that 
those Non-executive Directors should stand for re-election at the 2015 Annual General Meeting.

The Chairman was appointed by the Board in July 2012 for an initial three-year term, which expired 
in 2015. The performance of the Chairman is reviewed annually through a process led by the Senior 
Independent Director. Following review in 2015, the Committee, led by the Senior Independent 
Director, recommended to the Board that the Chairman be appointed for a further term of three 
years expiring in 2018, subject to re-election by shareholders.

The Committee further considered the term of appointment of Ann Godbehere, who has been a 
Non-executive Director since 2007 and Chairman of the Audit Committee from 2010. In line with 
corporate governance guidelines, any reviews of Non-executive Director terms beyond six years 
are particularly rigorous. The Committee invited Ann to serve an additional year expiring at the 
conclusion of the 2016 Annual General Meeting.

Alistair Johnston and Kai Nargolwala completed their first term of three years following their initial 
appointment by shareholders at the 2012 Annual General Meeting. Following performance 
evaluation by the Committee and re-election by shareholders in 2015, both were invited to serve 
a further term of three years, expiring at the conclusion of the 2018 Annual General Meeting. 

Independence

The Committee considered the independence of the Non-executive Directors against relevant 
requirements as outlined on page 82.

Conflicts of interest

Governance
 — Committee effectiveness 

 — Group subsidiaries

 — Terms of reference

The Board has delegated authority to the Committee to consider, and authorise where necessary, 
any actual or potential conflicts of interest in accordance with relevant legislation, the provisions in 
the Company’s Articles and the procedures approved by the Board.

In February 2016, the Committee considered the external appointments of all Directors and 
reviewed existing conflict authorisations, reaffirming or updating any terms or conditions attached 
to authorisations where required.

New positions were reviewed during the year as they arose and conflicts authorised as relevant.

The effectiveness of the Committee was assessed as part of the overall performance evaluation of 
the Board. This assessment confirmed that the Committee continued to operate effectively during 
the year. More information on the Board evaluation can be found on page 80.

At the request of the Board, and as agreed with the PRA, the Committee undertook preparatory 
work during 2015 in order to put in place independent chairs and directors on certain of the Group’s 
subsidiary boards. From February 2016, the duties of the Committee were extended to reflect the 
new responsibilities in relation to the governance arrangements for such subsidiary boards and the 
independent chairs and directors.

The Committee has been re-named the Nomination & Governance Committee to reflect these 
new duties.

The Committee considered and made recommendations to the Board regarding its terms of 
reference during the year. The terms of reference, which are reviewed annually, can be found 
on the Company’s website www.prudential.co.uk  These recommendations included provisions 
setting out the Committee’s new duties in respect of independent directors of certain of the 
Group’s subsidiaries.

88

 
 
Ann Godbehere
Chairman of the Audit Committee

Audit Committee report 

As Chairman of the Audit Committee, 
I am pleased to report on the Committee’s 
activities and areas of focus during 2015. 

The Audit Committee plays a vital role 
in Prudential’s governance, one that is 
becoming increasingly important as the 
Group continues to grow in size and 
complexity. The Committee’s responsibility 
for overseeing financial reporting, 
supervising the effectiveness of internal 
control systems and monitoring the 
independence of the auditor, places it at 
the centre of our ongoing drive to ensure 
that the Group’s governance is as rigorous, 
transparent and effective as possible.

During 2015, the Committee continued to 
focus closely on its core responsibilities 
around financial reporting, internal controls 
and oversight of assurance work, including 
Sarbanes-Oxley certifications. At the same 
time, we addressed the implications for 
the Group of emerging regulatory 
requirements, among them the 
implementation of the Solvency II regime, 
the new guidance affecting going concern 
and the requirement for a statement on 
longer-term viability as well as the 
forthcoming new rules governing audit 
rotation and tender.

The Committee has continued to ensure 
that the Group’s financial reporting remains 
clear, accurate and informative. We have 
worked closely with the Risk Committee 
to provide an integrated approach to risk 
assurance and management. 

As part of our business as usual activities, 
we have met regularly with the Group-wide 
Internal Audit Director and the External 
Audit Partner. 

During the year, we welcomed 
David Law as an additional member 
of the Audit Committee.

Key committee details 
Committee members 
 — Ann Godbehere (Chairman)
 — Howard Davies
 — Alistair Johnston
 — David Law (from September 2015)
 — Philip Remnant
 — Alice Schroeder

Regular attendees
 — Chairman of the Board
 — Group Chief Executive
 — Chief Financial Officer
 — Group Chief Risk Officer
 — Group Regulatory and Government 

Affairs Director

 — Group General Counsel and Company 

Secretary

 — Director of Group Compliance
 — Director of Group-wide Internal Audit
 — External Audit Partner

Number of meetings in 2015: 10
In addition two joint meetings were held 
with the Risk Committee.

Key responsibilities
 — Monitoring the integrity of the Group’s 
Annual Report and Accounts and any 
other periodic financial reporting, 
reviewing the accounting policies 
adopted, decisions taken regarding 
major areas of judgement and the going 
concern assumption;

 — Reviewing and providing advice to the 

Board as to whether the Group’s Annual 
Report and Accounts are fair, balanced 
and understandable;

 — Keeping under review the framework 
and effectiveness of the Group’s 
systems of internal control and 
approving the statements to be 
included in financial reports concerning 
their effectiveness;

 — Assessing the performance, 

independence and objectivity of the 
external auditor, making 
recommendations to the Board 
regarding their appointment and 
approving their terms of engagement;

 — Reviewing the effectiveness and 

performance of the service provided 
by the internal audit function and 
approving the internal audit 
programme;

 — Considering the effectiveness of 

compliance arrangements across the 
Group and approving the annual 
compliance plan;

 — Reviewing procedures for managing 
allegations from whistleblowers and 
arrangements for employees to raise 
any concerns about possible financial 
reporting improprieties;

 — Reviewing the effectiveness of the 

Group Governance framework and any 
material approvals for deviations from 
the Group’s governance policies;
 — Approving the standard terms of 

reference for the Business Unit audit 
committees and annually reviewing 
their effectiveness.

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How the Committee discharged its responsibilities during 2015 

Matter considered

How the Committee addressed the matter 

Financial reporting 
 — Overview

 — Key assumptions and 

judgements

The Committee assessed whether appropriate accounting policies had been adopted throughout 
the accounting period and whether management had made appropriate estimates and judgements 
over recognition, measurement and presentation of the financial results. There were no new or 
altered accounting standards in 2015 that had a material effect on the Group’s financial statements. 

The Committee also focused on the accounting for material transactions, clarity of disclosures in 
financial reports, the going concern assumptions, and compliance with accounting standards and 
obligations under applicable laws, regulations and governance codes. As part of this focus, it 
reviewed the changes to the UK Corporate Governance Code with particular attention given to the 
Group’s planned disclosures on the required new statement discussing the longer-term viability of 
the Group. The Committee further considered the fair, balanced and understandable requirement 
under the UK Code, providing advice to the Board in respect of this requirement. 

The Committee reviewed the key assumptions and judgements made in valuing the Group’s 
investments, insurance liabilities and deferred acquisition costs under IFRS, together with reports 
on the operation of internal controls to derive these amounts. It also reviewed the assumptions 
underpinning the Group’s European Embedded Value (EEV) metrics. The Committee considered 
information, including peer comparisons if relevant and available, on the following key assumptions: 

 — Persistency, mortality, morbidity and expense assumptions within the Asia life businesses; 

 — Economic and policyholder behaviour assumptions affecting the measurement of Jackson 

guarantee liabilities and amortisation of deferred acquisition costs; and 

 — Mortality and credit risk for UK annuity business. 

The Committee also received information on the nature of goodwill and intangible asset values 
and the carrying value of investments in the Group’s balance sheet. In relation to investments, 
this included the results of independent valuations by the external auditor. 

No significant issues arose in respect of these items.

 — Other financial reporting 

matters

The Audit Committee also considered the nature of non-recurrent items and judgemental matters 
regarding provisions for certain open tax items. The Committee was satisfied that management’s 
approach was reasonable in these areas.

The Committee considered various analyses from management regarding Group and subsidiary 
capital and liquidity prior to recommending to the Board that it could conclude that the financial 
statements should continue to be prepared on the going concern basis and the disclosures on the 
Group’s longer-term viability were both reasonable and appropriate. 

As part of its assessment of the description of performance within the Annual Report and Accounts, 
the Committee considered judgemental aspects of the Group’s reporting across the Group’s IFRS 
and EEV metrics. This assessment included a review to ensure that the allocation of items between 
operating and non-operating profit was in accordance with the Group’s accounting policy. The 
Committee considered the impact of equity and interest rate movements on the IFRS results of the 
Group’s US business and, after discussion, the Committee was satisfied that the presentation and 
disclosure of such impacts was appropriate and consistent with prior periods. 

In addition, in relation to the Group’s supplementary reporting on the EEV basis, the Committee 
considered the appropriateness of the economic assumptions underpinning the projected rates 
of return and risk discount rates, and of changes to EEV operating assumptions and the level of 
operating experience variances. It also reviewed the impact of changes to the Group’s EEV as a 
result of changes to the UK corporation tax rate enacted in the last quarter of 2015. The Committee 
was satisfied that the assumptions adopted by the Group were appropriate.

In relation to the Group’s Solvency II disclosures, the Committee considered management’s planned 
approach to disclosures in advance of formal implementation of Solvency II at 1 January 2016 in 
conjunction with the Group Risk Committee. It considered detailed papers in advance of the 
December announcement of internal model approval by the PRA and the Investor Day presentation 
in January 2016. It also reviewed the methodology for the basis of calculation and the disclosures 
within the supplementary information included in the full-year results announcement and Annual 
Report and Accounts. The Committee concluded the disclosure was reasonable. 

90

 
Matter considered

How the Committee addressed the matter 

 — Other financial reporting 

matters continued

Internal control

External audit

 — External audit 
effectiveness

 — Auditor independence 

and objectivity

The Committee considered the effects of volatility in equity market movements, and changes in 
interest and foreign currency translation rates on the Group’s results. The impact of these market-
driven effects on the accounting, presentation and disclosure of the Group’s longer-term investment 
return assumptions and short-term fluctuations in investment return was an area of focus. 
No significant issues arose in respect of these items. 

For all the above areas, the Committee received input from management and the external auditor 
prior to reaching its conclusions. 

In addition to these reporting matters, the Committee also received and considered regular updates 
from management on the status and implications for the Group of financial reporting developments, 
including updates on discussions by the International Accounting Standards Board on the 
development of the Phase II Insurance Standard and proposed ‘Overlay’ and ‘Temporary Exemption’ 
options to permit altered presentation of the profit and loss account or deferral of IFRS 9 by insurers.

In conjunction with the Risk Committee, the Committee considered the outcome of the annual 
review of the systems of internal control and risk management. The report considered all material 
controls, including financial, operational and compliance controls and reflected changes in the UK 
Code which became effective for financial years commencing on or after 1 October 2014.

Having considered the review, the Committee made recommendations to the Board regarding the 
effectiveness of the internal control and risk management systems in place. The Board’s statement 
regarding effectiveness of these systems can be found on page 84.

The Group’s external auditor is KPMG LLP and oversight of the relationship with them is one of the 
Committee’s key responsibilities. The Committee approved KPMG’s terms of engagement for the 
statutory audit, and approved fees for both audit and non-audit services in accordance with the 
Group’s policy.

To assess the effectiveness of the auditor, the Committee reviewed the audit approach and strategy 
and received an internal report on their performance. They also considered findings contained in a 
report issued following inspection of KPMG’s audit by the Financial Reporting Council’s Audit 
Quality Review team.

The Committee discussed the findings of this external report and the actions undertaken by KPMG 
to address the matters raised as part of the 2015 audit. It agreed that the audit was effective overall 
and that any identified areas for further improvement had been addressed or had appropriate action 
plans in place.

The internal evaluation was conducted using a questionnaire which was circulated to the 
Committee, the Chief Financial Officer and the Group’s senior financial leadership for completion. 
In total, 80 people provided input on the performance of the auditor.

The feedback provided was reviewed and compiled into a report for the Committee which covered 
areas such as the knowledge and expertise of the partners and team members, their understanding 
of the Group, the resourcing applied to the audit and continuity of the team, liaison with Group-wide 
internal audit and approach to resolution of issues, as well as factors such as their coordination across 
the Group’s multiple jurisdictions and quality of their written and oral communication. The degree of 
challenge and robustness of approach to the audit were key components of the evaluation. 

The Committee Chairman invited other Group stakeholders to provide their views on the 
performance of the auditor, and KPMG was given the opportunity to respond to the findings 
in the report. 

On completion of the activities outlined above, the Committee concluded that the audit had been 
effective and the challenge appropriately robust across all parts of the Group.

The Committee has responsibility for monitoring auditor independence and objectivity and is 
supported in doing so by the Group’s Auditor Independence Policy (the Policy). The Policy is 
updated annually and approved by the Committee. It sets out the circumstances in which the 
external auditor may be permitted to undertake non-audit services and is based on four key 
principles which specify that the auditor should not:

 — Audit its own firm’s work;

 — Make management decisions for the Group;

 — Have a mutuality of financial interest with the Group; or

 — Be put in the role of advocate for the Group.

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How the Committee discharged its responsibilities during 2015 continued 

Matter considered

How the Committee addressed the matter 

The Policy has two permissible service types: those that require specific approval by the Committee 
on an engagement basis and those that are pre-approved by the Committee with an annual 
monetary limit. In accordance with the Policy, the Committee approved these permissible services, 
classified as either audit or non-audit services, and monitored the annual limits on a quarterly basis. 
All non-audit services undertaken by KPMG were agreed prior to the commencement of work and 
were confirmed as permissible for the external auditor to undertake under the provisions of the 
Sarbanes-Oxley Act. 

During the year, the Committee considered updates to the policy required to reflect proposed 
changes to permissible non-audit services issued for consultation by the Financial Reporting 
Council, in connection with the implementation of broader EU reforms to the audit market. This will 
include adopting the schedule of prohibited non-audit services specified in the EU directive. The 
proposed changes will begin to be implemented during the 2016 reporting period in preparation 
for the required full implementation for 2017.

In keeping with professional ethical standards, KPMG also confirmed their independence to the 
Committee and set out the supporting evidence for their conclusion in a report which was 
considered by the Committee prior to the publication of the financial results. 

The fees paid to KPMG for the year ended 31 December 2015 amounted to £16.6 million 
(2014: £16.6 million) of which £4.3 million (2014: £5.1 million) was payable in respect of non-audit 
services. Non-audit services accounted for 26 per cent of total fees payable (2014: 31 per cent). 

A breakdown of the fees paid to KPMG can be found in Note B3.4 to the financial statements 
on page 171.

Of the £4.3 million of non-audit services, the principal types of non-audit engagements approved for 
2015 were tax compliance services of £0.7 million, other assurance services of £2.2 million (mainly in 
connection with Solvency II reporting and disclosures), corporate finance services of £0.2 million 
and other non-audit services of £1.2 million (which mainly consist of risk management services and 
Solvency II internal model validation work). Total Solvency II assurance and validation fees payable 
for the year to KPMG were £1.9 million (2014: £1.4 million). The Committee considered that the 
Solvency II assurance work is most appropriately completed by the auditor as it builds on the 
expertise gained from KPMG’s core audit work from their insight into the Group’s systems, 
processes and controls, driving significant synergies.

As explained above, following the introduction of the EU reforms and the adoption of these in the 
Company’s 2016 Auditor Independence Policy we do not expect significant use of KPMG for tax 
services from 2016. 

Based on the outcome of the effectiveness evaluation and all other considerations, the Committee 
recommended to the Board that KPMG be re-appointed as the auditor. A resolution to this effect will 
be proposed to shareholders at the 2016 Annual General Meeting.

The external audit was last put out to competitive re-tender in 1999 when the present auditor, 
KPMG, was appointed. Since 2005, the Committee has annually considered the need to re-tender 
the external audit service and it again considered this in February 2016, concluding that there was 
nothing in the performance of the auditor which required such a tender.

The Committee acknowledges the provisions contained in the UK Code in respect of audit 
tendering, along with European rules on mandatory audit rotation and audit tendering. In light of 
this, and conforming to the requirements of the EU rules, the Company will be required to change 
auditor no later than for the 2023 financial year end. The Committee also recognises that the 
industry is in a period of unprecedented change with the introduction of Solvency II from this 
January and the IASB expecting to issue a new insurance accounting standard for implementation 
not before 2019. The Committee currently believes any change of auditor should be scheduled to 
limit operational disruption during such a period of change and, as a consequence, is not currently 
planning to re-tender the audit ahead of 2019, subject to the Committee’s normal annual review.

In line with the Auditing Practices Board Ethical Statements and the Sarbanes-Oxley Act, a new lead 
audit partner is appointed every five years. A new lead audit partner was appointed in respect of the 
2012 financial year who will be replaced post 2016 reporting.

 — Auditor independence 

and objectivity continued

 — Fees paid to the auditor

 — Re-appointment

 — Audit tender

92

Matter considered

How the Committee addressed the matter 

Internal audit 
 — Regular reporting

The independent assurance provided by Group-wide Internal Audit formed a fundamental part of 
the Committee’s deliberations on the Group’s overall control environment. The Committee received 
regular updates on audits conducted and management’s progress in addressing audit findings.

Each of the Group’s business units has an internal audit team, the heads of which report to the 
Director of Group-wide Internal Audit. The function also has a Quality Assurance Director, whose 
primary role is to monitor and evaluate adherence to industry practice guidelines and Group-wide 
Internal Audit’s own standards and methodology. Internal audit resources, plans, budgets and its 
work are overseen by both the Committee and the relevant business unit audit committee. The 
Director of Group-wide Internal Audit reports functionally to the Chairman of the Committee and, 
for management purposes, to the Group Chief Executive.

 — Annual plan and focus for 

2016

The Committee approved the half-year update of the 2015 plan. It also considered and approved the 
Internal Audit plan, resource and budget for 2016. 

 — Internal audit 
effectiveness

 — BU audit committee 

effectiveness

 — BU model terms of 

reference

Group compliance 
 — Regular reporting

At the half year, the Committee considered recommendations to refresh the Audit plan in response 
to changes in the Business Unit operating environments and an update to the Group’s top risks. 
The 2016 Plan was formulated based on a bottom-up risk assessment of audit needs mapped to the 
Group Risk Framework. It also considered a top-down challenge by GwIA Leadership Team of the 
extent of coverage of key themes, ensuring extensive coverage of Group Tier 1 and Tier 2 top risks 
as identified by the Group Risk Committee and delivering audit coverage of other key areas of risk 
within a tiered cycle of coverage (ie two- three- and four-year cycles). 

In addition to the periodic external effectiveness review required every five years (last conducted 
in 2012), the Committee annually assesses the performance and effectiveness of the internal audit 
function. A 2015 internal effectiveness review, performed by the Group-wide Internal Audit Quality 
Assurance Director, was conducted in accordance with the professional practice standards of the 
Chartered Institute of Internal Auditors (CIIA). The review concluded that Group-wide Internal 
Audit continues to comply with the requirements of internal audit policies, procedures and 
practices, and standards in all material respects relating to audit planning and execution, and 
continued to be aligned with its mandated objectives and maintained general conformance with 
the CIIA guidance for Effective Internal Audit in the Financial Services Sector.

Having considered the findings of the 2015 internal effectiveness review, the Committee concluded 
that Group-wide Internal Audit had continued to operate in compliance with the requirements of 
Group-wide Internal Audit policies, procedures and practice standards in all material respects and 
remained aligned to mandated objectives during 2015.

The Committee is supported by the work carried out by the business unit audit committees and 
annually reviews the effectiveness of these committees. These committees provide oversight of the 
respective business units. During the year, membership comprised senior management who were 
independent of the Business Unit and in some cases included independent Non-executive 
Directors. The minutes of these committees were provided to the Committee and their meetings 
were attended by the external auditor as well as senior management from the business unit 
(including the Business Unit Chief Executive, heads of Finance, Risk, Compliance and Group-wide 
Internal Audit). 

The Committee’s assessment of the Business Unit audit committees was carried out by local teams 
from Group-wide Internal Audit and considered whether each of the committees fulfilled the 
responsibilities documented in their terms of reference. Attendance rates by committee members 
and evidence of the committees’ coverage of key business unit issues, as well as the appropriate 
escalation of concerns to the Committee, formed part of the criteria used for the evaluation.

The Committee approved the Group’s standard terms of reference for business unit audit 
committees, which were updated to reflect changes in the Committee’s own responsibilities to align 
them with best practice. These were adopted by the business unit audit committees with minor 
variations to address local regulations or the particular requirements of the business.

Regular updates were provided to the Committee by the Group Regulatory and Government Affairs 
Director and the Director of Group Compliance. The reports kept the Committee apprised of 
communications with the principal UK regulators, international regulatory developments and 
compliance with the Group’s Compliance policies. The introduction of the new Senior Insurance 
Managers Regime (SIMR), the PRA’s workplan for Prudential and the US Department of Labor’s 
consultation on fiduciary duties were areas of focus for the Committee. Group Compliance led the 
development of the Group’s framework for the implementation of the new SIMR regime and kept 
the Committee updated on developments in this area.

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Committees continued

How the Committee discharged its responsibilities during 2015 continued

Matter considered

How the Committee addressed the matter 

 — Compliance plan and 

focus for 2016

Financial crime

Whistleblowing

Group Governance 
Framework

The Committee considered and approved the 2016 Group Compliance Plan. Areas of focus 
included strengthening the compliance framework, a focus on key risk drivers which have caused 
compliance issues across the industry, including: conflicts of interest; culture, values and the fair 
treatment of customers; the articulation of compliance risk appetite; and the assessment and 
mitigation of key risks, including anti-money laundering and sanctions, continued proactive 
engagement with the PRA and FCA and a number of Business Unit-specific risk areas, which were 
cascaded down to the Business Units for implementation and oversight by the respective Business 
Unit audit committees.

In 2016, Group Compliance intends to take forward the policy initiatives developed in 2015 
and to review and refresh the Group Compliance Policy standards against which Business Units 
are assessed.

The Committee received the Money Laundering Prevention Officer’s report which assessed the 
operation and effectiveness of the Group’s systems and controls in relation to managing money 
laundering and sanctions risk. The Committee noted the regulatory developments relating to the 
strengthening of the regimes in Asia ahead of various Financial Action Task Force reviews and the 
drive for transparency of beneficial ownership, led by the G20 and UK regulators.

Regular updates were provided to the Committee on matters raised through the Group’s 
Confidential Reporting Lines and the actions taken in response to these. The role of the 
whistleblowing champion for the purpose of SIMR will be carried out by the Chair of the UK 
business unit risk committee. At Group level, the Chair of the Group Audit Committee remains 
responsible for oversight of whistleblowing activities across the whole of the Group.

The Group Governance Framework links together internal controls, authorisation requirements, 
Business Unit reporting and escalation, as well as the policies adopted by the Group. The 
Framework comprises a central repository of information, the Group Governance Manual, which 
contains these controls, plus a number of processes to ensure polices remain accurate and up to 
date. The Group Governance Manual is also used to promote awareness and educate colleagues 
across the Group about their obligations. Procedures to assess to what extent all Business Units in 
the Group meet these obligations are in place and the outcome is monitored by the Committee.

The Committee reviewed the outcomes of the Governance Quality Assurance reviews undertaken 
during 2015, the update on the annual Group Governance Manual content review and results of the 
year-end certification of compliance with the Group Governance Manual requirements for the 
period ended 31 December 2015.

Governance
 — Committee effectiveness

The Committee reviewed compliance with various applicable regulations and codes of conduct. 
The results of this assessment were presented to the meeting in February 2016.

 — Private meetings

 — Terms of reference

The effectiveness of the Committee was assessed as part of the overall performance evaluation of 
the Board. This assessment confirmed that the Committee continued to operate effectively during 
the year. More information on the Board evaluation can be found on page 80.

Periodically during the year, the Committee met with each of the external and internal auditors 
and with Group Security without the presence of management.

The Committee considered and made recommendations to the Board regarding its terms of 
reference during the year. The terms of reference, which are reviewed annually, can be found on the 
Company’s website www.prudential.co.uk  These recommendations reflected the Committee’s new 
responsibilities regarding the longer-term viability statement and auditor rotation.

94

Howard Davies
Chairman of the Risk Committee

Key committee details 
Committee members 
 — Howard Davies (Chairman)
 — Ann Godbehere
 — Kai Nargolwala
 — Lord Turner (from September 2015)
 — Lord Turnbull (until May 2015)

Regular attendees
 — Chairman of the Board
 — Group Chief Executive
 — Chief Financial Officer
 — Group Chief Risk Officer
 — Group Regulatory and Government 

Affairs Director

 — Group General Counsel and Company 

Secretary 

 — Group Investment Director
 — Director of Group-wide Internal Audit

Number of meetings in 2015: Six 
In addition two joint meetings were held 
with the Audit Committee.

Key responsibilities
 — Recommending the Group’s overall risk 
appetite to the Board for approval;

 — Reviewing the Group’s risk and 

investment frameworks and approving 
the policies forming part of the 
frameworks;

 — Reviewing the Group’s material risk 

exposures against the risk 
methodologies and management’s 
actions to monitor and control such 
exposures;

 — Reviewing the Group’s stress testing;
 — Reviewing the overall effectiveness of 

the Internal Model used for the 
purposes of the Solvency II regime and 
making recommendations to the Board 
as required in respect of changes to the 
Model;

 — Advising the Board on the risks inherent 

in strategic acquisitions and the 
business plan;

 — Advising the Remuneration Committee 
on risk weightings to be applied to 
performance objectives for Executive 
remuneration;

 — Monitoring the effectiveness of the 

Group Chief Risk Officer.

Risk Committee report  

As Chairman of the Risk Committee, 
I am pleased to report on the Committee’s 
activities and focus during 2015. 

The Committee’s work has contributed 
to the Board’s understanding of the risks 
facing the business and shaping our risk 
appetite. During the year, the Committee 
oversaw a number of initiatives to 
strengthen further the Group’s processes 
and capabilities around reporting and 
managing risk.

Alongside regular monitoring of the 
application of, and compliance with, the 
Group Risk Framework, we ensured that 
the Group was fully prepared for the 
introduction of Solvency II. This included 
reviewing the methodology and calibration 
of the internal model, receiving reports on 
the independent validation of the model, 
monitoring progress towards the 
Prudential Regulation Authority’s approval 
of the model, reviewing the Group’s Own 
Risk and Solvency Assessment, progress 
towards wider Solvency II compliance and 
the governance framework for approving 
disclosures. 

We have worked closely with the Audit 
Committee to provide risk oversight 
throughout the Group to ensure an 
integrated approach. 

The Committee also oversaw the work 
required as a result of the Group’s 
designation as a Global Systemically 
Important Insurer, including the 
development of the Systemic Risk 
Management Plan, the Liquidity Risk 
Management Plan and the Recovery Plan.

As part of our regular work schedule, we 
conducted an assessment of our stress-
testing processes, again working closely 
with the Audit Committee on any areas of 
overlap. We monitored the operation of the 
three lines of defence system operating 
throughout the Group and received regular 
reports from the chief risk officers of the 
business units who attended our meetings, 
following up those reports as appropriate 
with detailed reviews of areas where 
concerns were reported.

During the year, we welcomed Lord Turner 
as a Committee member and Penny James 
as our Group Chief Risk Officer.

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How the Committee discharged its responsibilities during 2015 

Matter considered

How the Committee addressed the matter 

Risk appetite

The Committee considered the Group’s risk appetite including conducting a benchmarking exercise 
undertaken against comparator businesses considered relevant in terms of size, complexity, 
geography and business lines. Having reviewed the report and taking account of the Group’s 
business environment, the Committee concluded that the current risk metrics continued to be 
appropriate. The Committee considered the effect of the introduction of Solvency II, and 
recommended alterations to the Group’s risk appetite to the Board, reflecting the introduction 
of the new capital metric.

Risk management

The Committee received deep dive reports on areas of interest from across the Group and carried 
out post-transaction reviews of certain of the Group’s transactions. 

Group top risks

Solvency II and Pillar 3 
reporting

The Group Risk Development Plan for the year was considered and approved by the Committee. 
The Plan underpins the ongoing enhancement of the Group Risk Framework and drives the 
development of the Group Risk function’s capability across the Group. The Plan included 
recommendations aimed at further embedding the Economic Capital model in risk processes and 
decision making, enhancing the understanding and interpretation of the Group Risk Framework 
and the review of the appropriateness of the limit framework, the development of the risk appetite 
to reflect the introduction of Solvency II and certain enhancements to the limit framework. 

The Committee was provided with regular updates from the Group Treasury function as part of its 
oversight of liquidity management. It also received reports from Group-wide Internal Audit, minutes 
from the Group Executive Risk Committee and matters escalated by other Group-level risk 
management committees.

The Committee evaluated the Group’s top risks, considering recommendations for promoting 
additional risks, expanding the scope of existing risks and removing those risks no longer requiring 
particular focus from the Committee. The Committee received regular reporting on these risks and 
mitigating actions.

The Group Chief Risk Officer regularly provided the Committee with updates on market conditions 
likely to have an impact on Group and policyholder investments, such as the implications of a 
sustained low-interest-rate environment and falling oil prices. 

The Group Chief Risk Officer regularly reported to the Committee on compliance with the Group 
Risk Framework and the composition of the Group’s ‘Watch Lists’ of credit counterparties. 

The Group Chief Risk Officer’s reports also provided the Committee with regulatory updates, 
particularly regarding Solvency II and submission of the Group’s Internal Model to the PRA, 
development of the Group’s global capital standards and the deliverables required as a result of the 
Group’s designation as a Global Systemically Important Insurer. 

The Committee considered the Own Risk and Solvency Assessment report based on the outcomes 
of the Group’s 2015-17 Business Plan and the FY14 risk and solvency positions prior to its approval 
by the Board. The report was also considered in light of the results of the Group’s regular stress 
testing. The 2015 Own Risk and Solvency Assessment report enhanced the 2014 report through 
improved alignment with business planning and strategy processes and better linkage with the 
Group’s risk profile.

The Committee continued to oversee the submission of the Group’s Internal Model Approval 
Process application, including reviewing the methodology and assumptions in the model and 
receiving input from the independent model validation team and made recommendations to the 
Board in respect of its submission to the PRA. The Committee also considered and provided 
feedback on the overall governance process and the approach to the disclosures of the internal 
model outcome. This activity was undertaken working closely with the Audit Committee.

Global Systemically 
Important Insurer

In light of its designation as a Global Systemically Important Insurer, the Company is required to 
annually agree a number of deliverables with its Crisis Management Group consisting of the Group’s 
principal regulators. The Committee played a key part in considering and approving a number of 
these including the Group’s Liquidity Risk Management Plan, Systemic Risk Management Plan and 
Recovery Plan.

96

Matter considered

How the Committee addressed the matter 

Reverse Stress Testing

The Reverse Stress Test exercise was carried out to confirm the Group’s position as being 
significantly resilient to certain business failure scenarios. The report related to the Group’s 
year-end 2015 position and was submitted to the PRA.

Internal control and risk 
management

In conjunction with the Audit Committee, the Committee reviewed the outcome of the annual 
review of the Group’s systems of internal control and risk management.

Governance
 — Committee effectiveness

The effectiveness of the Committee was assessed as part of the overall performance evaluation of 
the Board. This assessment confirmed that the Committee continued to operate effectively during 
the year. More information on the Board evaluation can be found on page 80.

 — Terms of reference

The Committee considered and made recommendations to the Board regarding its terms of 
reference during the year. The terms of reference, which are reviewed annually, can be found on 
the Company’s website www.prudential.co.uk  These recommendations incorporated changes to 
reflect the Committee’s role in assessing the effectiveness of the Group’s Internal Model and making 
recommendations to the Board regarding proposed changes to the Group’s Internal Model.

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Financial reporting 

Going concern 

In accordance with the requirements of the 
guidance issued by the Financial Reporting 
Council in September 2014 ‘Guidance on 
Risk Management, Internal Control and 
Related Financial and Business Reporting’, 
after making sufficient enquiries, the 
Directors have a reasonable expectation 
that the Company and the Group have 
adequate resources to continue their 
operations for a period of at least 12 
months from the date that the financial 
statements are approved. In support of this 
expectation, the Company’s business 
activities, together with the factors likely to 
affect its future development, successful 
performance and position in the current 
economic climate are set out in pages 4 to 
35. The risks facing the Group’s capital and 
liquidity positions and their sensitivities are 
referred to in the Strategic report on pages 
45 to 54. Specifically, the Group’s 
borrowings are detailed in note C6 on 
pages 241 and 242; the market risk and 
liquidity analysis associated with the 
Group’s assets and liabilities can be found 
in note C3.5(a) on pages 213 to 215; 
policyholder liability maturity profile by 
business units in notes C4.1(b), (c) and (d) 
on pages 222, 224 and 225 respectively; 
cash flow details in the consolidated 
statement of cash flows; and provisions 
and contingencies in notes C12 and D2. 
The Directors therefore consider it 
appropriate to continue to adopt the going 
concern basis of accounting in preparing 
the financial statements for the year ended 
31 December 2015.

The Directors have a duty to report to 
shareholders on the performance and 
financial position of the Group and are 
responsible for preparing the financial 
statements on pages 132 to 291 and the 
supplementary information on pages 298 
to 328. It is the responsibility of the auditor 
to form independent opinions, based on its 
audit of the financial statements and its 
audit of the EEV basis supplementary 
information, and to report its opinions to 
the Company’s shareholders and to the 
Company. Its opinions are given on pages 
293 to 296 and page 330. 

Company law requires the Directors to 
prepare financial statements for each 
financial year which give a true and fair 
view of the financial affairs of the Company 
and of the Group. The criteria applied in 
the preparation of the financial statements 
are set out in the statement of Directors’ 
responsibilities on page 292 and page 329.

Company law also requires the Board to 
approve the Strategic report. In addition, 
the UK Code requires the Directors’ 
statement to state that they consider the 
Annual Report and financial statements, 
taken as a whole is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Company’s position and 
performance, business model and strategy.

The Directors are further required to 
confirm that the Strategic report includes 
a fair review of the development and 
performance of the business, with a 
description of the principal risks and 
uncertainties. Such confirmation is 
included in the statement of Directors’ 
responsibilities on page 292 and page 329.

The Strategic report provides, on pages 45 
to 47, a description of the Group’s capital 
position, financing and liquidity. The risks 
facing the Group’s business and how these 
are managed are discussed in the audited 
sections of the Group Chief Risk Officer’s 
report on pages 49 to 56. 

The Directors who held office at the date of 
approval of this Directors’ report confirm 
that, so far as they are each aware, there is 
no relevant audit information of which the 
Company’s auditor is unaware; each 
Director has taken all the steps that he or 
she ought to have taken as a Director to 
make himself or herself aware of any 
relevant audit information and to establish 
that the Company’s auditor is aware of that 
information. This confirmation is given, and 
should be interpreted in accordance with, 
the provisions of Section 418 of the 
Companies Act 2006.

98

Compliance with corporate governance codes

In line with its primary listings on the 
London and Hong Kong Stock Exchanges, 
the Company has applied the main 
principles and all relevant provisions of the 
UK and HK Codes throughout the 2015 
financial year as set out in the Governance 
report on pages 70 to 100 and also in the 
Directors’ remuneration report, which can 
be found on pages 102 to 129. 

The Board confirms that it has complied 
with all relevant principles set out in the UK 
and HK Codes throughout the accounting 
period. With respect to Code Provision 
B.1.2(d) of the HK Code, the responsibilities 
of the Remuneration Committee do not 
include making recommendations to the 
Board on the remuneration of the 
Non-executive Directors.

In line with the principles of the UK Code, 
fees for the Non-executive Directors are 
determined by the Board. The UK Code, 
issued in 2012, and revised in 2014, can be 
viewed on the FRC’s website, with the HK 
Code available on the website of the HK 
Stock Exchange.

Additional information 

US regulation and legislation

Change of control 

Customers 

The five largest customers of the Group 
constituted in aggregate less than 
30 per cent of its total sales for each of 2015 
and 2014.

As a result of its listing on the New York 
Stock Exchange, the Company is required 
to comply with the relevant provisions of 
the Sarbanes-Oxley Act 2002 as they apply 
to foreign private issuers and has adopted 
procedures to ensure such compliance.

In particular, in relation to Section 302 
of the Sarbanes-Oxley Act 2002 which 
covers disclosure controls and procedures, 
a Disclosure Committee has been 
established, reporting to the Group Chief 
Executive, chaired by the Chief Financial 
Officer and comprising members of senior 
management. The work of the Disclosure 
Committee supports the Group Chief 
Executive and Chief Financial Officer in 
making the certifications regarding the 
effectiveness of the Group’s disclosure 
procedures.

Under the agreements governing 
Prudential Corporation Holdings Limited’s 
life insurance and fund management joint 
ventures with China International Trust & 
Investment Corporation (CITIC), if there is 
a change of control of the Company, CITIC 
may terminate the agreements and either 
(i) purchase the Company’s entire interest 
in the joint venture or require the Company 
to sell its interest to a third party designated 
by CITIC, or (ii) require the Company to 
purchase all of CITIC’s interest in the joint 
venture. The price of such purchase or sale 
is to be the fair value of the shares to be 
transferred, as determined by the auditor 
of the joint venture.

99

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc98

71 to 75

67

59 to 61

65

64

101

121

83

83

78

82

99

10

272

368

Section in Annual Report 

Page number(s)

Index to principal Directors’ report disclosures 

Information required to be disclosed in the Directors’ report may be found in the following sections: 

Information

Disclosure of information to auditor

Directors in office during the year

Additional disclosures

Board of Directors

Corporate responsibility governance

Corporate responsibility review

Employment policies and employee involvement

Corporate responsibility review

Greenhouse gas emissions

Political donations and expenditure

Remuneration Committee report

Directors’ interests in shares

Agreements for compensation for loss of office 
or employment on takeover

Corporate responsibility review

Corporate responsibility review

Directors’ remuneration report

Directors’ remuneration report

Governance report

Details of qualifying third-party indemnity provisions

Governance report

Powers of directors 

Rules governing appointments of directors

Significant agreements impacted by a change 
of control

Governance report

Governance report

Governance report

Future developments of the business of the Company Group Chief Executive’s report

Post-balance sheet events

Rules governing changes to the Articles of 
Association

Structure of share capital, including changes during 
the year and restrictions on the transfer of securities, 
voting rights and significant shareholders

Business review

Changes in borrowings

Dividend details

Financial instruments – risk management objectives 
and policies

Note D3 of the Notes on the Group financial 
statements

Shareholder information

Shareholder information and Note C10 of the Notes on 
the Group financial statements

368 and 261

Strategic report

Strategic report and Note C6 of the Notes on the 
Group financial statements.

Strategic report

Strategic report

11

46 and 241

48

49

In addition, the risk factors set out on pages 358 to 363 and the additional unaudited financial information set out on pages 332 to 357, 
are incorporated by reference into this report.

Signed on behalf of the Board of Directors

Alan F Porter
Group General Counsel and Company Secretary
8 March 2016

100

Directors’ 
remuneration 
report 

102   Annual statement from the Chairman 
of the Remuneration Committee
104   Our executive remuneration at a glance
106   Summary of Directors’ remuneration policy
109   Annual report on remuneration
126   Supplementary information

This report has been prepared to comply with Schedule 8 of the Large 
and Medium-sized Companies and Groups (Accounts and Reports) 
(Amendment) Regulations 2013, as well as the Companies Act 2006  
and other related regulations.

The following sections were subject to audit: salary information table in 
section entitled Base salary, Annual bonus, Long Term Incentive Plans with 
performance periods ending on 31 December 2015; Pension entitlements; table 
of 2015 and 2014 Executive Director total remuneration ‘The Single Figure’ and 
related notes; Long-term incentives awarded in 2015; Non-executive Director 
remuneration in 2015; Statement of Directors’ shareholdings; Outstanding 
share options; Recruitment arrangements; and Payments to past directors 
and payments for loss of office.

Chairman's Challenge

More than 7,000 employees 
volunteered through Prudential’s 
flagship international programme, 
the Chairman’s Challenge. Find out 
more on page 63.

 Our communities

101

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Annual statement from 
the Chairman of the 
Remuneration Committee 

Dear shareholder, 
I am pleased to present the 
Remuneration Committee’s 
report for the year to 
31 December 2015.

This is my first report as Chairman of the 
Remuneration Committee since I took on 
the role in May 2015. I would like to thank 
my predecessor Andrew Turnbull, who 
served as a member of the Committee 
for nine years, acting as Chairman for four 
of those years, for his contribution and 
leadership of the Committee during 
this period.

The Committee’s report is presented 
in the following sections:

 — An ‘at a glance’ summary of the Group’s 
remuneration arrangements on pages 
104 and 105;

 — Our Directors’ remuneration policy 

on pages 106 to 108 which describes 
how we pay directors. This policy 
was approved by shareholders at the 
2014 AGM;

 — Our annual report on remuneration on 
pages 109 to 125 which describes how 
the Committee applied the 
remuneration policy in 2015 and the 
decisions it has made in respect of 2016; 
and

 — Supplementary information on pages 

126 to 129.

By way of preface, I would like to share 
the context for the key decisions the 
Committee took during 2015, in particular 
the remuneration arrangements for those 
joining and stepping down from the Board, 
how we rewarded the performance 
achieved in 2015 and the decisions relating 
to remuneration arrangements for 2016.

Rewarding long-term performance

external challenges faced by the Group 
during this time. The Group delivered total 
IFRS operating profits of £10,147 million 
in the 2013, 2014 and 2015 financial years, 
exceeding the stretching targets 
established by the Committee. 

I am pleased to say that this impressive 
financial performance has translated into 
significant returns to the Company’s 
shareholders, with £100 invested in 
Prudential on 1 January 2013 being worth 
£189 on 31 December 2015 through the 
combined effect of dividends paid and 
increases in the share price. 

Based on this level of total shareholder 
return and strong cumulative IFRS 
operating profit performance over the 
same period, the Committee determined 
that the performance conditions attached 
to Prudential Long Term Incentive Plan 
(‘PLTIP’) awards made to Executive 
Directors in 2013 achieved between 
97.5 per cent and 100 per cent vesting 
depending on business unit. These awards 
will be released to participants in May 2016. 

Our Executive Directors are also Prudential 
shareholders, with a significant proportion 
of their remuneration delivered in the 
Company’s shares through both the annual 
and long-term incentive plans we operate. 
This alignment between the executive 
team and other shareholders is 
demonstrated by the fact that many of the 
Executive Directors have shareholdings 
well in excess of the guidelines that they 
are asked to meet. For instance, on 
31 December 2015, Mike Wells had a 
beneficial interest in shares with a value 
of over 650 per cent of his salary, which 
is significantly higher than his share 
ownership guideline of 350 per cent 
of salary. 

Prudential’s 2016 Executive Directors’ 
remuneration 

As set out overleaf, the strong performance 
of the Group has been sustained over a 
number of years, notwithstanding the 

No changes to Prudential’s remuneration 
architecture are proposed for 2016. We 
will continue to operate all elements of 

Anthony Nightingale, CMG SBS JP
Chairman of the Remuneration 
Committee

102

Prudential plc Annual Report 2015 www.prudential.co.ukremuneration in line with the Directors’ 
remuneration policy approved by 
shareholders at the 2014 AGM, and 
accordingly do not intend to ask 
shareholders to vote on the policy at 
the 2016 AGM. An enhancement to the 
policy since it was adopted in 2014 has 
been the inclusion of a recovery provision 
(clawback) in Executive Directors’ incentive 
arrangements from 2015, which was 
described in the 2014 Directors’ 
remuneration report. This provision 
allows incentives to be recovered after 
they are paid in certain circumstances.

In determining remuneration packages for 
2016, the Remuneration Committee was 
mindful of the need to maintain restraint 
on base salary increases. The Executive 
Directors will receive an increase in base 
salary of 1 per cent with effect from 
1 January 2016, which is below the salary 
increase budget for other employees. 

There have been no changes to incentive 
opportunities for 2016.

Rewarding 2015 performance

Enhanced bonus disclosure

The Committee has enhanced the Annual 
Incentive Plan (‘AIP’) reporting this year, 
a development which I trust you will find 
welcome. In addition to the information on 
bonus disclosure familiar to shareholders 
from last year’s report, which provides an 
illustrative view of 2015 performance 
against Group and business unit targets, we 
have also given more detailed information 
on the Group financial performance range 
(threshold and maximum) and the results 
achieved for the 2014 performance year. 
These disclosures can be found in the 
annual report on remuneration.

This more detailed disclosure complements 
the retrospective reporting of the three-year 
IFRS operating profit targets applied to 
awards made under the PLTIP. The 
performance period for 2013 PLTIP awards 
ended on 31 December 2015 and the 
Group IFRS operating profit target (and the 
result achieved) for this period is disclosed 
in the annual report on remuneration. 

As set out in the business review section earlier in this Annual Report, the Group’s financial 
performance in 2015 was very strong:

Strategic priority

Group performance £m

2015 bonus 
achievement

IFRS operating 
profit
Prudential’s primary 
measure of 
profitability and a 
key driver of 
shareholder value

EEV new 
business profit
A measure of the 
future profitability of 
the new business 
sold during the year 
and indicates the 
profitable growth of 
the Group

Business unit 
remittances
Cash flows across 
the Group balance 
these net remittances 
(which support 
dividend payments) 
with the retention 
of cash for profitable 
reinvestment 

Above stretch level 
IFRS operating profit 
accounted for 
35 per cent of Group 
financial bonus targets

CAGR
+20%

4,007

2,954

3,186

2,520

2,017

2011

2012

2013

2014

2015

2014-2015 growth 26%

CAGR
+16%

2,617

Above stretch level 
EEV new business 
profit accounted for 
5 per cent of Group 
financial bonus targets

2,115

1,791

1,433

1,536

2011

2012

2013

2014

2015

2014-2015 growth 23%

1,482

1,341

1,105

1,200

CAGR
+9%

1,625

Above stretch level 
A cash flow measure 
was used to determine 
10 per cent of the 
Group financial bonus 
targets

2011

2012

2013

2014

2015

2014-2015 growth 10%

Performance against these key metrics exceeded the stretching targets established by the 
Board. The Group achieved these results while maintaining appropriate levels of capital 
and operating within the Group’s risk appetite and framework. The Committee believes 
that the bonuses it awarded to Executive Directors for 2015 appropriately reflect this 
excellent performance.

The Committee believes these enhanced 
disclosures will provide shareholders with 
additional clarity.

Changes to the executive team

As you will be aware, there have been 
a number of changes to Prudential’s 
executive team during 2015, including the 
appointment of Mike Wells as Group Chief 
Executive. The remuneration decisions 
arising from these changes were disclosed 
in stock exchange and website 
announcements when they took place. 
Further information can be found in the 
‘Recruitment arrangements’ and ‘Payments 
to past directors’ sections of this report.

In making decisions about the remuneration 
arrangements for those joining and stepping 
down from the Board, the Committee 
worked within the Directors’ remuneration 
policy approved by shareholders and was 
mindful of:

 — The skills, knowledge and experience 
that each new Executive Director 
brought to the Board;

 — The need to support the relocation 

of executives where this is necessary 
to enable them to assume their roles;

 — Its commitment to honour legacy 

arrangements; and

 — In relation to executives leaving the 
Board, the particular circumstances 
of the departure and the contribution 
the individual made to the Group. 

In conclusion

During the year, I wrote to our major 
shareholders, and the shareholder 
representative bodies, ISS and the 
Investment Association, seeking their views 
on the decisions which the Committee took 
in 2015 and its proposals for 2016. We had 
a number of useful meetings where 
shareholders expressed their views and 
I am grateful for this feedback. On behalf 
of the Committee, I would like to thank 
shareholders for their engagement. 
We are firmly committed to continuing 
the Committee’s policy of engaging with 
our shareholders and we look forward to 
your continued support for the Company’s 
remuneration arrangements.

I trust that you will find this report a clear 
account of the way in which the Committee 
has implemented the Directors’ remuneration 
policy during 2015.

Anthony Nightingale, CMG SBS JP
Chairman of the Remuneration 
Committee
8 March 2016

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Our executive remuneration 
at a glance

Our remuneration strategy and principles

Our remuneration strategy remains unchanged from that previously approved by shareholders:

To attract and retain the high-calibre executives 
required to lead and develop the Group

To reward executives for delivering our business plans 
and generating sustainable growth and returns for 
shareholders

Reward must be:
 — Valued by executives; and
 — Competitive, to engage executives who are in demand in 

the global talent market, and, if required, support hiring the 
best external talent.

Reward must be:
 — Determined by delivery of the Group’s annual and 

longer-term business objectives;

 — Aligned with shareholder value creation; and
 — Consistent with the Group’s risk appetite so that the 
delivery of the business plan can be sustained. 

Our remuneration architecture

Key elements1

Salary

Cash  
bonus

Deferred  
bonus

Prudential 
Long Term 
Incentive Plan 
(‘PLTIP’)

Financial and 
personal 
objectives set 
with reference  
to business  
plans approved 
by the Board.

Stretching IFRS 
profit ranges set 
with reference  
to business plans 
approved by the 
Board.

TSR vesting 
schedule relative 
to insurance 
peers.

Key features of the policy

How we implemented the policy

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

0
2
0
2

Broadly aligned with pay review 
budgets for other employees.

—  Salary increases of 3% in 20152; 

and

—  Salary increases of 1% in 2016.

The maximum opportunity is 
up to 200% of salary.

A significant proportion, currently 
40%, of bonus is deferred into shares 
for three years.

Award is subject to malus and 
clawback provisions.

Maximum award under the Plan 
is 550% of salary.

Aligned with our long-term business 
strategy and delivery of shareholder  
value, vesting is currently subject to:
—  Relative TSR; and
—  Group IFRS profit; or
—  Business unit IFRS profit.

Measured over the three financial 
years from year of award.

The Group Chief Executive has a 
maximum AIP opportunity of 200% 
of salary. For other executives the 
maximum is 180% or less.

2015 bonuses were paid based on 
performance measures related to 
profit, cash flow and capital 
adequacy, as well as personal 
objectives. Clawback provisions 
allow amounts to be recouped.4

Awards in 2015 were, and awards 
in 2016 will be, below plan limits:
—  Group Chief Executive: 400% 

of salary;

—  CEO JNL:  460% of salary; and
—  Other PLTIP awards were 250% 

of salary.

For business unit CEOs, awards vest 
based on TSR and business unit 
IFRS profit. For other executives, 
awards are subject to TSR and 
Group IFRS profit targets.

The Committee keeps the 
performance conditions under 
review to ensure that future awards 
remain aligned with strategy. 4

Share 
ownership 
guidelines

We have significant share ownership guidelines for all executives3 as follows:
— 
— 

   350% of salary for the Group Chief Executive; and
    200% of salary for other Executive Directors.

Key

  Fixed pay
  Short-term variable pay
  Long-term variable pay
  Share ownership guidelines

104

Notes
1  CEO, JNL also shares in the JNL bonus pool; and CEO, M&G retains separate arrangements.
2  The Chief Executive Officer, Prudential Corporation Asia received an increase of 5 per cent.
3  Progress against the share ownership guidelines is detailed in the 'Statement of directors’ shareholdings' 

section of the annual report on remuneration.

4  More detail on how we implemented the policy is set out in the annual report on remuneration.

Prudential plc Annual Report 2015 www.prudential.co.ukWhat this performance means for Executive Directors’ pay

At Prudential, remuneration packages are designed to ensure a strong alignment between pay and performance. As you can see from 
the charts on page 103, sustained growth across all our key performance metrics has delivered substantial value to our shareholders. This 
has been reflected in both the annual bonuses paid and the release of long-term incentive awards, as set out in the annual report 
on remuneration.

In particular, the long-term incentives awarded to Executive Directors in 2013 had stretching performance conditions attached to vesting 
and were denominated in shares or ADRs. The value generated for shareholders through share price growth and dividends paid over the 
last three years is therefore reflected in the value of the 2015 long-term incentive plan (‘LTIP’) releases.

The value of these performance-related elements of remuneration are added to the fixed packages provided to Executive Directors to 
calculate the 2015 ‘single figure’ of total remuneration. The values for the current Executive Directors who were directors during the year 
are outlined in the table below: 

Fixed pay

Performance related

Executive Director

Role

2015 
Salary

Pension and  
benefits

2015 
Bonus

LTIP 
vesting

2015 
‘Single figure’

2014 
‘Single Figure’

Group Chief Risk Officer

Penny James1
Michael McLintock Chief Executive, M&G
Chief Financial Officer
Nic Nicandrou
Chairman & CEO, NABU3
Barry Stowe
Group Chief Executive
Mike Wells
Tony Wilkey2
Chief Executive, PCA4

£200,000
£394,000
£703,000
£729,000
£942,000
£433,000

£71,000
£169,000
£553,000
£746,000
£1,439,000
£511,000

£318,000
£2,128,000
£1,224,000
£3,281,000
£3,223,000
£748,000

–
£999,000
£410,000
£5,729,000
£5,442,000
£2,751,000
£5,623,000
£4,476,000
£1,996,000
£2,072,000
£5,984,000
£6,828,000
£4,427,000 £10,031,000 £12,393,000
–
£3,432,000
£1,740,000

Penny James was appointed to the Board on 1 September 2015. The remuneration above was paid in respect of her service as an Executive Director.

Notes
1 
2  Tony Wilkey was appointed to the Board on 1 June 2015. The remuneration above was paid in respect of his service as an Executive Director.
3  NABU is an abbreviation of North American Business Unit.
4  PCA is an abbreviation of Prudential Corporation Asia.

Aligning 2016 pay to performance

The Remuneration Committee awarded salary increases to Executive Directors for 2016 of 1 per cent which was below the salary 
increase budget for the wider workforce. No other changes have been made as we believe remuneration packages remain strongly 
aligned with performance over both the short and the long term. 

The resultant remuneration packages for 2016 are set out in detail in the annual report on remuneration and summarised in the 
table below:

Executive Director

Role

Chief Executive, UK & Europe
Group Chief Risk Officer

John Foley
Penny James
Michael McLintock1 Chief Executive, M&G
Chief Financial Officer
Nic Nicandrou
Barry Stowe2
Chairman & CEO, NABU
Group Chief Executive
Mike Wells
Chief Executive, PCA
Tony Wilkey

2016 Salary

£750,000
£606,000
£398,000
£711,000
US$1,111,000
£1,081,000
HK$8,890,000

Maximum AIP (% salary)

Maximum 
bonus

Bonus 
deferred

LTI award 
(% salary)

180%
160%
600%
175%
160%
200%
180%

40%
40%
40%
40%
40%
40%
40%

250%
250%
450%
250%
460%
400%
250%

Notes
1  The bonus opportunity for the Chief Executive, M&G remains the lower of 0.75 per cent of M&G’s IFRS profit or six times salary. He continues to receive awards 

under the Prudential LTIP and the M&G Executive LTIP, which are both included in the above LTI award.

2  The Chairman & CEO, NABU will also continue to have a 10 per cent share of the Jackson Senior Management Bonus Pool. 40 per cent of this is deferred in shares.

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Summary of Directors’ 
remuneration policy

The Company’s Directors’ remuneration policy was approved by shareholders at the 2014 AGM. This policy came into effect following 
the AGM on 15 May 2014 and will apply for a period of three years unless shareholders approve a revised policy within that time.

The pages that follow present a summary of the remuneration policy. The complete policy can be found on our website at 
www.prudential.co.uk/site-services/governance-and-policies/directors-remuneration-policy

Remuneration for Executive Directors

Fixed pay

Element

Salary

Benefits

Operation

The Committee reviews salaries annually, considering factors 
such as:
 — Salary increases for all employees;
 — The performance and experience of the executive;
 — Group or business unit financial performance;
 — Internal relativities; and
 — Economic factors such as inflation.

Market data is also reviewed so that salaries remain a competitive 
range relative to each Executive Director’s local market.

Executive Directors are offered benefits which reflect their 
individual circumstances and are competitive within their local 
market, including:
 — Health and wellness benefits;
 — Protection and security benefits;
 — Transport benefits;
 — Family and education benefits;
 — All-employee share plans and savings plans; and
 — Relocation and expatriate benefits.

Opportunity

Annual salary increases for Executive 
Directors will normally be in line with the 
increases for other employees across our 
business units. However, there is no 
prescribed maximum annual increase.

The maximum paid will be the cost to the 
Company of providing benefits. The cost 
of benefits may vary from year to year but 
the Committee is mindful of achieving the 
best value from providers.

Provision for 
an income 
in retirement

Current executives have the option to:
 — Receive payments into a defined contribution scheme; and/or
 — Take a cash supplement in lieu of contributions.

Jackson’s Defined Contribution Retirement Plan has a guaranteed 
element (6 per cent of pensionable salary) and additional 
contributions (up to a further 6 per cent of pensionable salary) 
based on the profitability of JNL.

Executive Directors are entitled to receive 
pension contributions or a cash 
supplement (or combination of the two) 
up to a total of 25 per cent of base salary. 

In addition, the Chief Executive, PCA 
receives statutory contributions into the 
Mandatory Provident Fund.

106

Prudential plc Annual Report 2015 www.prudential.co.ukVariable pay 

Element

Operation

Annual bonus

Currently all Executive Directors participate in the Annual 
Incentive Plan (AIP). 

AIP awards for all Executive Directors are subject to the 
achievement of financial and personal objectives. Business unit 
chief executives either have measures of their business unit’s 
financial performance in the AIP or they may participate in a 
business unit-specific bonus plan. For example, the President and 
CEO, JNL currently participates in the Jackson Senior Management 
Bonus Pool as well as in the AIP.

The financial measures used for the annual bonus will typically 
include profit, cash and capital adequacy. Jackson’s profitability 
and other key financial measures determine the value of the 
Jackson Senior Management Bonus Pool.

In specific circumstances, the Committee also has the power to 
recover all (or part of) bonuses for a period after they are awarded 
to executives. These clawback powers apply to the cash and 
deferred elements of 2015 and subsequent bonuses made in 
respect of performance in 2015 and subsequent years.

Executive Directors are required to defer a percentage (currently 
40 per cent) of their total annual bonus into Prudential shares for 
three years. The release of awards is not subject to any further 
performance conditions. 

The Committee has the authority to apply a malus adjustment to 
all, or a portion of, an outstanding deferred award in specific 
circumstances. From 2015 and future awards, the Committee 
also has the power to recover all, or a portion of, amounts 
already paid in specific circumstances and within a defined 
timeframe (clawback).

Currently all Executive Directors participate in the Prudential Long 
Term Incentive Plan (‘PLTIP’). The PLTIP has a three-year performance 
period. Vesting of outstanding awards is dependent on:
 — Relative TSR (50 per cent of award); and
 — Group IFRS profit (50 per cent of award); or
 — Business unit IFRS profit (50 per cent of award).

The performance measures attached to each award are 
dependent on the role of the executive and will be disclosed in 
the relevant annual report on remuneration. The Chief Executive, 
M&G’s PLTIP awards are subject only to the TSR performance 
condition as the IFRS profit of M&G is a performance condition 
under the M&G Executive LTIP.

The Committee has the authority to apply a malus adjustment to 
all, or a portion of, an outstanding award in specific circumstances. 
For 2015 and future awards, the Committee also has the power 
to recover all, or a portion of, amounts already paid in specific 
circumstances and within a defined timeframe (clawback).

The Chief Executive, M&G currently receives awards under this 
plan. He receives an annual award of phantom shares each with 
a notional starting share price of £1. The phantom share price at 
vesting is currently determined by M&G’s profitability, with profit 
and investment performance adjustments, over the three-year 
performance period. Awards are settled in cash.

The Committee has the authority to apply a malus adjustment to 
all, or a portion of, an outstanding award in specific circumstances. 
For 2015 and future awards, the Committee also has the power 
to recover all, or a portion of, amounts already paid in specific 
circumstances and within a defined timeframe (clawback).

Deferred bonus 
shares

Prudential 
Long Term 
Incentive Plan 

M&G Executive 
LTIP

Opportunity

The Chief Executive, M&G has a bonus 
opportunity of the lower of six times 
salary or 0.75 per cent of M&G’s IFRS 
profit. For other Executive Directors, 
the maximum AIP opportunity is up to 
200 per cent of salary. Annual awards 
are disclosed in the relevant annual 
report on remuneration.

In addition to the AIP, the President & 
CEO, JNL receives a 10 per cent share 
of the Jackson Senior Management 
Bonus Pool.

The maximum vesting under this 
arrangement is 100 per cent of the original 
deferral plus accrued dividend shares.

The value of shares awarded under 
the PLTIP (in any given financial year) 
may not exceed 550 per cent of the 
executive’s annual basic salary.

Awards made in a particular year are 
usually significantly below this limit and 
are disclosed in the relevant annual report 
on remuneration. The Committee would 
consult with major shareholders before 
increasing award levels during the life of 
this policy.

The maximum vesting under the PLTIP is 
100 per cent of the original share award 
plus accrued dividend shares.

The Chief Executive, M&G receives an 
award with an initial value of 300 per cent 
of salary under this plan. Maximum 
vesting is 100 per cent of the number 
of phantom shares originally awarded.

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Share ownership guidelines

The guidelines for share ownership are as follows:
 — 350 per cent of salary for the Group Chief Executive; and
 — 200 per cent of salary for other Executive Directors.

Executives have five years from the implementation of these increased guidelines (or from the date of their appointment, if later) 
to build this level of ownership. 

The full policy sets out the Committee’s powers in respect of Executive Directors joining or leaving the Board, where a change 
in performance conditions is appropriate or in the case of corporate transactions (such as a takeover, merger or Rights Issue). 
The policy also describes legacy long-term incentive plans under which some Executive Directors continue to hold awards.

Remuneration for Non-executive Directors and the Chairman

Non-executive Directors

Fees

All Non-executive Directors receive 
a basic fee for their duties as a Board 
member. Additional fees are paid 
for added responsibilities such as 
chairmanship and membership of 
committees or acting as the Senior 
Independent Director. Fees are paid 
to Non-executives in cash. Fees are 
reviewed annually by the Board with 
any changes effective from 1 July.

If, in a particular year, the number of 
meetings is materially greater than usual, 
the Company may determine that 
the provision of additional fees is fair 
and reasonable.

Non-executive Chairman

Fees

The Chairman receives an annual fee 
for the performance of the role. On 
appointment, the fee may be fixed for 
a specified period of time. Fees will 
otherwise be reviewed annually with 
any changes effective from 1 July.

The Chairman is not eligible to participate 
in annual bonus plans or long-term 
incentive plans.

Benefits

Share ownership guidelines

Travel and expenses for Non-executive 
Directors are incurred in the normal course 
of business, for example in relation to 
attendance at Board and committee 
meetings. The costs associated with these 
are all met by the Company.

It is expected that Non-executive 
Directors will hold shares with a value 
equivalent to one times the annual basic 
fee (excluding additional fees for 
chairmanship and membership of 
any committees).

Non-executive Directors are expected to 
attain this level of share ownership within 
three years of their appointment.

Share ownership guidelines

The Chairman has a share ownership 
guideline of one times his annual fee and 
is expected to attain this level of share 
ownership within five years of the date 
of his appointment.

Benefits

The Chairman may be offered benefits 
including:
 — Health and wellness benefits;
 — Protection and security benefits;
 — Transport benefits; and
 — Relocation and expatriate benefits 

(where appropriate).

The Chairman is not eligible to receive 
a pension allowance or to participate in 
the Group’s employee pension schemes.

In setting the Directors’ remuneration policy, the Committee considers a range of factors including:

Conditions elsewhere in the Group

Across the Group, remuneration is reviewed regularly with the intention that all employees are paid appropriately in the context of their 
local market and given their individual skills, experience and performance. Each business unit’s salary increase budget is set with 
reference to local market conditions. The Remuneration Committee considers salary increase budgets in each business unit when 
determining the salaries of Executive Directors.

Prudential does not consult with employees when setting the Directors’ remuneration policy. Prudential is a global organisation with 
employees, and agents in multiple business units and geographies. As such, there are practical challenges associated with consulting 
with employees directly on this matter. As many employees are also shareholders, they are able to participate in binding votes on the 
Directors’ remuneration policy and annual votes on the annual report on remuneration. 

Shareholder views

The Remuneration Committee and the Company undertake regular consultation with key institutional investors on the remuneration 
policy and its implementation. This engagement is led by the Remuneration Committee Chairman and is an integral part of the 
Company’s investor relations programme. The Committee is grateful to shareholders for their feedback and takes this into account 
when determining executive remuneration.

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Prudential plc Annual Report 2015 www.prudential.co.ukAnnual report on remuneration

Annual report 
on remuneration 

The Board has established Audit, Remuneration, Nomination and Risk Committees as principal standing Committees of the Board.  
These Committees form a key element of the Group governance framework.

The operation of the Remuneration Committee

Members
Anthony Nightingale (Chairman from 14 May 2015, member since 1 June 2013)
Kai Nargolwala
Philip Remnant
Lord Turnbull (Chairman and member until 14 May 2015)

Role and responsibility
The role and responsibilities of the Committee are set out in its terms of reference, which are reviewed by the Committee and approved 
by the Board on an annual basis, and which can be found on the Company’s website. The Committee’s role is to assist the Board in 
meeting its responsibilities regarding the determination, implementation and operation of the overall remuneration policy for the Group, 
including the remuneration of the Chairman and Executive Directors, as well as overseeing the remuneration arrangements of other staff 
within its purview.

The principal responsibilities of the Committee are:

 — Determining and recommending to the Board for approval, the framework and policy for the remuneration of the Chairman and 

Executive Directors;

 — Approving the design of performance-related pay schemes operated for the Executive Directors and determining the targets and 

individual payouts under such schemes;

 — Reviewing the design and development of all share plans requiring approval by the Board and/or the Company’s shareholders;

 — Approving the share ownership guidelines for the Chairman and Executive Directors and monitoring compliance;

 — Reviewing and approving individual packages for the Executive Directors and the fees of the Chairman and other independent chairs 

of the Group’s material subsidiaries;

 — Reviewing and approving packages to be offered to newly recruited Executive Directors;

 — Reviewing and approving the structure and quantum of any severance package for Executive Directors;

 — Ensuring the process for establishing remuneration policy is transparent and consistent with the Group’s risk appetite, encourages 
strong risk-management and solvency-management practices and takes account of remuneration practices across the Group; 

 — Monitoring the remuneration and risk-management implications of remuneration of senior executives across the Group, senior staff 
in the risk, control and governance functions, and those with an opportunity to earn in excess of £1 million in a particular year; and

 — Overseeing the implementation of the Group remuneration policy for those roles within scope of the specific arrangements referred 

to in Article 275 of Solvency II.

The effectiveness of the Committee was assessed as part of the overall performance evaluation of the Board. This assessment confirmed 
that the Committee continued to operate effectively during the year. More information on the Board evaluation can be found on page 80. 

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In 2015, the Committee met seven times. Key activities at each meeting are shown in the table below:

Meeting

Key activities

February 2015

Approve the 2014 Directors’ remuneration report; consider 2014 bonus awards for Executive Directors; 
consider vesting of the long-term incentive awards with a performance period ending on 31 December 2014; 
approve 2015 long-term incentive awards, performance measures and plan documentation; and approve the 
introduction of clawback provisions.

March 2015 

Confirm 2014 annual bonuses and the vesting of long-term incentive awards with a performance period ending 
on 31 December 2014, in light of audited financial results.

May 2015

Approve separation arrangements for executives who were stepping down from the Board.

June 2015

Consider performance for outstanding long-term incentive awards, based on the half-year results; review the 
remuneration of senior executives across the Group, senior risk staff and of employees with a remuneration 
opportunity over £1 million per annum; review the application of the loss-of-office policy; and consider and 
review progress towards share ownership guidelines by the Chairman, Executive Directors and Group 
Executive Committee members.

September 2015

Review the dilution levels resulting from the Company’s share plans; review total proposed 2016 remuneration 
of Executive Directors ahead of consultation with shareholders; and review the Remuneration Committee’s 
terms of reference. 

December 2015 
(two meetings)

Review the level of participation in the Company’s all-employee share plans; consider feedback received 
from shareholders about executive remuneration in 2016; approve new and existing Executive Directors’ 2016 
salaries and incentive opportunities; consider the annual bonus and long-term incentive measures and targets 
to be used in 2016 (including Ecap surplus and Solvency II surplus metrics and targets to be used for 2016 bonuses); 
review an initial draft of the 2015 Directors’ remuneration report; approve the implementation of the remuneration 
requirements of Solvency II; and approve the Committee’s 2016 work plan.

Additionally, a number of resolutions in writing were approved by the Committee between these meetings relating to new and promoted 
Executive Directors’ remuneration arrangements and separation arrangements for those Executive Directors who stepped down from 
the Board. 

The Chairman and the Group Chief Executive attend meetings by invitation. The Committee also had the benefit of advice from:

 — Group Chief Risk Officer; 

 — Chief Financial Officer;

 — Group Human Resources Director; and

 — Director of Group Reward and Employee Relations.

Individuals are never present when their own remuneration is discussed and the Committee is always careful to manage potential 
conflicts of interest when receiving views from Executive Directors or senior management about executive remuneration proposals.

During 2015, Deloitte LLP was the independent adviser to the Committee. Deloitte was appointed by the Committee in 2011 following 
a competitive tender process. As part of this process, the Committee considered the services that Deloitte provided to Prudential and its 
competitors as well as other potential conflicts of interests. Deloitte is a member of the Remuneration Consultants’ Group and voluntarily 
operate under their code of conduct when providing advice on executive remuneration in the UK. Deloitte regularly meet with the 
Chairman of the Committee without management present. The Committee is comfortable that the Deloitte engagement partner and 
team providing remuneration advice to the Committee do not have connections with Prudential that may impair their independence and 
objectivity. The total fees paid to Deloitte for the provision of independent advice to the Committee in 2015 were £77,700 charged on a 
time and materials basis. During 2015, Deloitte also gave Prudential management advice on remuneration, as well as providing guidance 
on Solvency II, taxation, internal audit, real estate and other financial, risk and regulatory matters. Remuneration advice is provided by an 
entirely separate team within Deloitte.

In addition, management received external advice and data from a number of other providers. This included market data and legal 
counsel. This advice, and these services, are not considered to be material. 

During the year, the Company has complied with the appropriate provisions of the UK Corporate Governance Code regarding 
directors’ remuneration.

110

Prudential plc Annual Report 2015 www.prudential.co.ukRemuneration in respect of performance in 2015

Base salary
Executive Directors’ salaries were reviewed in 2014 with changes effective from 1 January 2015. When the Committee took these 
decisions it considered:

 — The salary increases awarded to other employees;

 — The performance and experience of each executive; 

 — The relative size of each director’s role; and

 — The performance of the Group. 

Salary increases for the wider workforce vary across our business units, reflecting local market conditions; in 2015 salary budgets 
increased between 2.5 per cent and 5 per cent for the wider workforce.

To provide context for this review, information was also drawn from the following market reference points:

Executive

Role

Benchmark(s) used to assess remuneration

Pierre-Olivier Bouée

Group Chief Risk Officer

FTSE 40

Jackie Hunt

Chief Executive, UK & Europe

Michael McLintock

Chief Executive, M&G

Nic Nicandrou

Chief Financial Officer

FTSE 40 
International Insurance Companies

McLagan UK Investment Management Survey
International Insurance Companies

FTSE 40
International Insurance Companies

Barry Stowe

Chief Executive, PCA

Towers Watson Asian Insurance Survey

Tidjane Thiam

Group Chief Executive

Mike Wells

President & CEO, JNL 

FTSE 40
International Insurance Companies

Towers Watson US Financial Services Survey
LOMA US Insurance Survey

As reported in last year’s report, after careful consideration the Committee decided to increase salaries by 3 per cent for all Executive 
Directors, other than the Chief Executive, Prudential Corporation Asia, whose salary was increased by 5 per cent to reflect the 
inflationary environment in Asia. 

The Committee also approved changes to 2015 incentive opportunities for two Executive Directors: the Chief Executive, Prudential 
Corporation Asia’s maximum AIP and LTIP awards were increased to 180 per cent and 250 per cent of salary, respectively. This reflects 
the importance of Prudential Corporation Asia’s strategic initiatives which are crucial to the achievement of Group-wide objectives. 
The Chief Executive, Prudential UK & Europe’s maximum AIP and LTIP awards were increased to 175 per cent and 250 per cent of salary, 
respectively. This reflects the fact that the scope of the incumbent’s role had increased due to the Group’s expansion into Africa. 
Additionally, this reflects the ambition of the UK & Europe business as it relates to the Group’s growth and cash ambitions.

Executive

Pierre-Olivier Bouée

Jackie Hunt

Michael McLintock

Nic Nicandrou

Barry Stowe1

Tidjane Thiam

Mike Wells2

2014 salary

£630,000

£644,000

£382,000

£682,000

2015 salary 

£649,000

£664,000

£394,000

£703,000

HK$8,490,000

HK$8,920,000

£1,061,000

£1,093,000

US$1,114,000

US$1,148,000

Notes
1	
2	 Mike	Wells	was	appointed	Group	Chief	Executive	on	1	June	2015.	The	annualised	2015	salary	above	was	paid	in	respect	of	his	service	as	President	&	CEO,	JNL.

Barry	Stowe	was	appointed	Chairman	&	CEO,	NABU	on	1	June	2015.	The	annualised	2015	salary	above	was	paid	in	respect	of	his	service	as	Chief	Executive,	PCA.

Penny James was appointed to the Board as Group Chief Risk Officer on 1 September 2015 with a salary of £600,000 and Tony Wilkey 
was appointed to the Board as Chief Executive, Prudential Corporation Asia on 1 June 2015 with a salary of HK$8,800,000. On his 
promotion to Group Chief Executive on 1 June 2015, Mike Wells’s salary was £1,070,000 and on appointment as Chairman & CEO, 
NABU, on 1 June 2015, Barry Stowe’s salary was US$1,100,000.

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Annual bonus
2015 annual bonus opportunities
Executive Directors’ bonus opportunities, the weighting of performance measures for 2015 and the proportion of annual bonuses 
deferred are set out below:

Executive

Pierre-Olivier Bouée1
Jackie Hunt2
Penny James3
Michael McLintock4
Nic Nicandrou 
Barry Stowe5 
Tidjane Thiam6
Mike Wells7
Tony Wilkey8

Maximum 
AIP opportunity 

Weighting of measures

Financial measures

(% of salary) Deferral requirement

Group

Business unit

160% 40% of total bonus
175% 40% of total bonus
160% 40% of total bonus
600% 40% of total bonus
175% 40% of total bonus
160% 40% of total bonus
200% 40% of total bonus
200% 40% of total bonus
180% 40% of total bonus

50%
20%
50%
20%
80%
80%
80%
80%
20%

–
60%
–
60%
–
–
–
–
60%

Personal 
objectives

50%
20%
50%
20%
20%
20%
20%
20%
20%

Notes
1	

2	

Pierre-Olivier	Bouée	stepped	down	from	the	Board	on	31	May	2015.	The	maximum	bonus	opportunity	shown	represents	his	annual	opportunity	as	an	Executive	
Director	but	no	bonus	was	paid.	
Jackie	Hunt	stepped	down	from	the	Board	on	3	November	2015.	The	maximum	bonus	opportunity	shown	represents	her	annual	opportunity	as	an	Executive	
Director.

3	 Penny	James	was	appointed	to	the	Board	on	1	September	2015.	The	maximum	bonus	opportunity	shown	represents	her	annual	opportunity	as	an	Executive	

Director	–	this	was	pro-rated	for	the	portion	of	the	year	for	which	she	was	an	Executive	Director.

4	 Michael	McLintock’s	annual	bonus	opportunity	in	2015	was	the	lower	of	0.75	per	cent	of	M&G’s	IFRS	profit	and	six	times	annual	salary.	M&G’s	IFRS	profit	in	2015	

was	£473.2	million.	

5	 Barry	Stowe	was	Chief	Executive,	PCA	until	31	May	2015	and	was	appointed	Chairman	&	CEO,	NABU	on	1	June	2015.	The	maximum	opportunity	shown	represents	
his	annual	opportunity	in	his	current	role	–	this	was	pro-rated	for	the	portion	of	the	year	he	was	in	this	role	and	he	also	receives	a	pro-rated	AIP	in	respect	of	the	
portion	of	the	year	he	was	Chief	Executive,	PCA.	In	addition	to	the	AIP,	he	receives	10	per	cent	share	of	the	Jackson	Senior	Management	Bonus	Pool	pro-rated	for	
the	period	he	was	in	his	current	role.	This	is	determined	by	the	financial	performance	of	Jackson.

6	 Tidjane	Thiam	stepped	down	from	the	Board	on	31	May	2015.	The	maximum	bonus	opportunity	shown	represents	his	annual	opportunity	as	an	Executive	

Director	–	this	was	pro-rated	for	the	portion	of	the	year	for	which	he	was	an	Executive	Director.

7	 Mike	Wells	was	President	&	CEO,	Jackson	until	31	May	2015	and	was	appointed	Group	Chief	Executive	on	1	June	2015.	The	maximum	opportunity	shown	

represents	his	annual	opportunity	in	his	current	role	–	this	was	pro-rated	for	the	portion	of	the	year	he	was	in	this	role	and	he	also	receives	a	pro-rated	AIP	in	
respect	of	the	portion	of	the	year	he	was	President	&	CEO,	Jackson.	In	addition	to	the	AIP,	he	received	10	per	cent	share	of	the	Jackson	Senior	Management	Bonus	
Pool	pro-rated	for	the	period	he	was	in	that	role.	This	is	determined	by	the	financial	performance	of	Jackson.

8	 Tony	Wilkey	was	appointed	to	the	Board	on	1	June	2015.	The	maximum	bonus	opportunity	shown	represents	his	annual	opportunity	as	an	Executive	Director	

–	this	was	pro-rated	for	the	portion	of	the	year	for	which	he	was	an	Executive	Director.	

2015 AIP performance measures and achievement
Financial	performance
The financial performance measures set for 2015 are shown below. Prior to the start of the year, the Committee set stretching 
performance ranges for each of these measures in line with the Group’s business plan targets. The Committee reviewed performance 
against these ranges at its meeting in February 2016; in all of our bonus performance metrics, other than the new measure of ECap 
surplus, the Group’s 2015 results exceeded its stretch plan targets. 

The Committee also considered a report from the Group Chief Risk Officer which confirmed that these results were achieved within 
the Group’s and business units’ risk appetite and framework. The Group Chief Risk Officer also considered the effectiveness of risk 
management and internal controls, and specific actions taken to mitigate risks, particularly where these may be at the expense of profits 
or sales. The Group Chief Risk Officer’s recommendations were taken into account by the Committee when determining AIP outcomes 
for Executive Directors.

The performance measures, their weightings and the achievement compared to the performance range, is illustrated below. The 
performance range (the levels of performance required for threshold and maximum bonuses to be paid) for the 2015 Group financial 
measures will be disclosed in the 2016 report. 

Measure

Cash flow

Operating free surplus

IGD surplus

ECap surplus

NBP EEV profit

In-force EEV profit

IFRS profit

Weighting

Threshold
0% vesting

Midpoint
50% vesting

Maximum
100% vesting

Above maximum
100% vesting

10%

25%

10%

5%

5%

10%

35%

	 Group	

	 Prudential	Corporation	Asia	

	 UK	&	Europe	

	 M&G

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Prudential plc Annual Report 2015 www.prudential.co.ukPersonal	performance
As set out in the Directors' remuneration policy, a proportion of the annual bonus for each Executive Director is based on the achievement 
of personal objectives. These objectives include the executive’s contribution to Group strategy as a member of the Board and specific 
goals related to their functional and/or business unit role. Performance against these objectives was assessed by the Committee at its 
meeting in February 2016. 

2015 Annual Incentive Plan payments
On the basis of the strong performance of the Group and its business units, and the Committee’s assessment of each executive’s personal 
performance, the Committee determined the following 2015 AIP payments:

Executive

Role

Pierre-Olivier Bouée1
Jackie Hunt2
Penny James
Michael McLintock 
Nic Nicandrou 
Barry Stowe

Tidjane Thiam3
Mike Wells

Tony Wilkey

Group Chief Risk Officer
Chief Executive, UK & Europe
Group Chief Risk Officer
Chief Executive, M&G
Chief Financial Officer
Chairman & CEO, NABU
Chief Executive, PCA 
Group Chief Executive 
Group Chief Executive
President & CEO, JNL
Chief Executive, PCA

2015 salary*

£649,000
£664,000
£600,000
£394,000
£703,000
US$1,100,000
HK$8,920,000
£1,093,000
£1,070,000
US$1,148,000
HK$8,800,000

*	 At	31	December	2015	or	stepping	down	from	the	Board	if	earlier.

Maximum 
2015 AIP

2015 AIP payment 
(percentage
of maximum)

160%
175%
160%
600%
175%
160%
180%
200%
200%
160%
180%

0%
89.4%
99.3%
90.0%
99.5%
99.5%
95.9%
77.3%
99.7%
99.7%
95.9%

2015 AIP 
payment

£nil
£1,039,160
£317,740
£2,127,600
£1,223,782
US$1,021,277
HK$6,413,852
£703,857
£1,244,214
US$762,846
HK$8,858,593

Notes
1	
2	

Pierre-Olivier	Bouée	stepped	down	from	the	Board	on	31	May	2015	and	no	bonus	was	paid.	
Jackie	Hunt	stepped	down	from	the	Board	on	3	November	2015.	The	bonus	shown	above	was	paid	in	respect	of	her	service	as	an	Executive	Director.	Please	see	
the	‘Payments	to	past	directors’	section	for	details.

3	 Tidjane	Thiam	stepped	down	from	the	Board	on	31	May	2015.	The	bonus	shown	above	was	paid	in	respect	of	his	service	as	an	Executive	Director.	Please	see	

the	‘Payments	to	past	directors’	section	for	details.

4		 Where	individuals	joined	the	Board	during	the	year,	or	their	roles	changed	during	the	year,	the	bonus	paid	reflected	the	time	they	spent	as	Executive	Directors	

in	their	respective	roles.

2015 Jackson bonus pool
In 2015, the Jackson bonus pool was determined by Jackson’s profitability, capital adequacy, remittances to Group, in-force experience, 
ECap solvency ratio and credit rating. Across all of these measures Jackson delivered strong performance and exceeded prior year 
performance. As a result of this performance the Committee determined that Mike Wells’s share of the bonus pool would be US$2,261,250 
and Barry Stowe’s share of the bonus pool would be US$3,165,750.

Disclosure of targets and achievement for the 2014 Annual Incentive Plan

The Group’s financial performance range and the results achieved in respect of the 2014 Annual Incentive Plan are disclosed below. 
The Board believe that, due to the commercial sensitivity of the business unit targets, disclosing further details of these targets may 
damage the competitive position of the Group. 

Targets and achievement for the 2014 Annual Incentive Plan

Measure

Weighting

Threshold

Maximum

Achievement

Group cash flow

Operating free surplus

Group IGD surplus

15%

20%

15%

Post-tax NBP EEV profit

5%

Post-tax In-force EEV profit

10%

Group IFRS profit

35%

Overall Group bonus score

100%

0

2,108

3,508

1,769

1,244

2,619

128

2,448

4,508

2,044

1,519

2,969

2,579

4,715

2,126

3,186

1,970

234

Payout as % 
of maximum

100%

100%

100%

100%

100%

100%

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Remuneration in respect of performance in 2015

Long-term incentive plans with performance periods ending on 31 December 2015
Our long-term incentive plans have stretching performance conditions which are aligned to the strategic priorities of the Group. In deciding 
the portion of the awards to be released, the Committee considered actual financial results against these performance targets. The 
Committee also reviewed underlying Company performance to ensure vesting levels were appropriate. The Directors' remuneration 
policy contains further details of the design of Prudential’s long-term incentive plans. 

Prudential Long-Term Incentive Plan (PLTIP) and Group Performance Share Plan (GPSP)
In 2013, all Executive Directors were made awards under the PLTIP or GPSP. The awards were subject to challenging targets. The 
weightings of these measures are detailed in the table below: 

Executive

Michael McLintock 
Jackie Hunt
Barry Stowe
Mike Wells 
All other Executive Directors

Weighting of measures

Group TSR1

IFRS profit 
(Group or business unit)2

100%
50%
50%
50%
50%

–
50% (business unit target)
50% (business unit target)
50% (business unit target)
50% (Group)

Notes
1	 Group	TSR	is	measured	on	a	ranked	basis	over	three	years	relative	to	peers.	
2	

IFRS	profit	is	measured	on	a	cumulative	basis	over	three	years.

Under the Group TSR measure, 25 per cent of the award vests for TSR at the median of the peer group increasing to full vesting for 
performance within the upper quartile. The peer group for the awards is:

Aegon
Allianz
Legal & General
Old Mutual
Swiss Re

Aflac
Aviva
Manulife
Prudential Financial
Zurich Insurance Group

AIA
AXA
MetLife
Standard Life

AIG
Generali
Munich Re
Sun Life Financial

Prudential’s TSR performance during the performance period (1 January 2013 to 31 December 2015) was in the upper quartile of the 
peer group above (ranked 5). The portion of the awards related to TSR therefore vested in full.

Under the IFRS measure, 25 per cent of the award vests for meeting the threshold IFRS profit set at the start of the performance period 
increasing to full vesting for performance at or above the stretch level. The table below illustrates the cumulative performance achieved 
over 2013 to 2015 compared to the Group targets set in 2013: 

Group

IFRS operating profit

Cumulative 
target 
(2013-15)

Cumulative 
achievement 
(2013-15)

£8,329 million

£10,147 million

Overall 
vesting

100%

The Committee determined that the cumulative IFRS operating profit target established for the PLTIP should be expressed using exchange 
rates consistent with our reported disclosures. All the individual business units exceeded their stretch performance target and achieved 
100 per cent vesting, other than Asia which exceeded plan performance, but not stretch performance, and therefore vested at 95 per cent. 
The individual business unit IFRS targets have not been disclosed as the Committee considers that these are commercially sensitive and 
disclosure of targets at such a granular level would put the Company at a disadvantage compared to its competitors. The Committee will 
keep this disclosure policy under review based on whether, in its view, disclosure would compromise the Company’s competitive position. 

M&G Executive Long-Term Incentive Plan
The phantom share price at vesting for the 2013 M&G Executive Long-Term Incentive Plan award is determined by the increase or 
decrease in M&G’s profitability over the three-year performance period with adjustments for the investment performance of its funds. 
M&G performance and the resulting phantom share price for Michael McLintock are shown below:

Award

2013 M&G Executive LTIP

3-year profit 
growth of M&G

3-year investment 
performance

2015 phantom 
share price

Value of 
awards vesting 

36%

2nd quartile

£1.79

£1,991,196

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Prudential plc Annual Report 2015 www.prudential.co.ukPrudential Corporation Asia Long-Term Incentive Plan
Tony Wilkey received awards under the Prudential Corporation Asia Long-Term Incentive Plan before he was appointed to the Board, 
which vested during 2015. The Prudential Corporation Asia Long-Term Incentive Plan does not have performance conditions. 

2015 LTIP vesting 
On the basis of the performance of the Group and its business units, and the Committee’s assessment that the awards should vest, 
the vesting of each executive’s LTIP awards are set out below.

Executive

Pierre-Olivier Bouée2
Jackie Hunt2
Penny James
Michael McLintock3
Nic Nicandrou
Barry Stowe
Tidjane Thiam2
Mike Wells
Tony Wilkey4

Maximum value of 
award at full vesting1

Percentage of the 
LTIP award vesting 

Number of 
shares vesting5

Value of 
shares vesting1 

£500,638
£1,922,024
£409,994
£760,158
£1,995,522
£2,124,954
£5,552,986
£4,426,975
£1,750,647

69.4%
100%
100%
100%
100%
97.5%
66.7%
100%
97.5%/100%

22,993
127,118
27,116
50,275
131,979
68,952
244,840
147,335
118,132

£347,654
£1,922,024
£409,994
£760,158
£1,995,522
£2,071,801
£3,701,981
£4,426,975
£1,740,350

Notes
1	 Other	than	for	Tony	Wilkey’s	award	which	vested	on	14	September	2015,	the	share	price	used	to	calculate	the	value	of	the	LTIP	awards	which	vest	in	2016	was	the	

average	share	price/ADR	price	for	the	three	months	up	to	31	December	2015,	being	£15.12/£30.05.

2	 Pierre-Olivier	Bouée,	Jackie	Hunt	and	Tidjane	Thiam	left	the	Board	during	2015.	For	details	of	arrangements	in	respect	of	their	long-term	incentive	awards,	please	

see	the	‘Payments	to	Past	Directors’	section.	

3	 This	does	not	include	the	vesting	of	Michael	McLintock’s	M&G	Executive	Long-Term	Incentive	Plan	award.
4	 Tony	Wilkey’s	awards	include	an	award	which	vested	on	14	September	2015	(the	share	price	on	that	date	was	£13.85)	in	addition	to	the	awards	which	vest	in	2016.	
5	 The	number	of	shares	vesting	include	accrued	dividend	shares.	

Malus and clawback policy
During the year the Committee adopted a clawback policy that applies to Executive Directors and members of the GEC. 
A summary of both this policy and the malus policy is set out below. 

Malus (applies in respect of any annual bonus or long-term 
incentive award).

Allows unvested shares awarded under deferred bonus and 
LTIP plans to be forfeited in certain circumstances.

Clawback (applies in respect of any annual bonuses paid in 
respect of performance in 2015 and subsequent years, and 
the deferred portions of these bonuses. Also applies to 
long-term incentive awards made on or after 1 January 2015).

Allows cash and share awards to be recovered before or after 
release in certain circumstances.

Circumstances when the Committee may exercise its 
discretion to apply malus or clawback to an award

Where a business decision taken during the performance period by 
the participant’s business unit at the time of the decision has resulted 
in a material breach of any law, regulation, code of practice or other 
instrument which applies to companies or individuals within the 
business unit.

There is a materially adverse restatement of the accounts for any 
year during the performance period of (i) the business unit in which 
the participant worked at any time in that year; and/or (ii) any 
member of the Group which is attributable to incorrect information 
about the affairs of that business unit.

Any matter arises which the Committee believes affects or may 
affect the reputation of the Company or any member of the Group.

Where at any time before the fifth anniversary of the start of 
the performance period, either (i) there is a materially adverse 
restatement of the Company’s published accounts in respect of 
any financial year which (in whole or part) comprised part of the 
performance period; or (ii) it becomes apparent that a material 
breach of a law or regulation took place during the performance 
period which resulted in significant harm to the Company or 
its reputation.

And the Committee considers it appropriate, taking account of the 
extent of the participants’ responsibility for the relevant restatement 
or breach, that clawback be applied to the relevant participant.

115

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Pension entitlements
Pension provisions in 2015 were:

Executive

Barry Stowe

Tony Wilkey

Mike Wells

All other UK-based 
executives 

2015 pension arrangement 

As Chief Executive, PCA: pension supplement in lieu of pension of 
25 per cent of salary and a HK$15,000 payment to the Hong Kong 
Mandatory Provident Fund.

As Chairman & CEO, NABU: pension supplement of 25 per cent of 
salary, part of which is paid as a contribution to an approved US 
retirement plan.

Life assurance provision

As Chief Executive, PCA, 
four times salary.

As Chairman & CEO, NABU, 
two times salary.

Pension supplement in lieu of pension of 25 per cent of salary and a 
HK$10,500 payment to the Hong Kong Mandatory Provident Fund.

Four times salary.

Mike Wells did not qualify for matching contributions when he was 
Chairman & Chief Executive, Jackson, as he was not in that role for 
the qualifying period during 2015.

As Group Chief Executive, 
four times salary plus a 
dependants’ pension.

As Group Chief Executive: pension supplement in lieu of pension 
of 25 per cent of salary.

Pension supplement in lieu of pension of 25 per cent of salary.

Up to four times salary plus 
a dependants’ pension.

Michael McLintock previously participated in a contributory defined benefit scheme which was open at the time he joined the Company. 
The scheme provided a target pension of two thirds of final pensionable earnings on retirement for an employee with 30 years or more 
potential service who remained in service to Normal Retirement Date. He is now a deferred member of the scheme. Mr McLintock’s 
Normal Retirement Date under the scheme is age 60, should he claim his deferred pension before this age it will be subject to an actuarial 
reduction. There are no additional benefits payable should Mr McLintock retire early.

At the end of 2015 the transfer value of this entitlement was £1,462,621. This equates to an annual pension of £59,686 which will increase 
broadly in line with inflation in the period before Mr McLintock’s retirement.

116

Prudential plc Annual Report 2015 www.prudential.co.ukTable of 2015 Executive Director total remuneration ‘The Single Figure’

£000s

Pierre-Olivier Bouée1
Jackie Hunt2
Penny James3
Michael McLintock
Nic Nicandrou4
Barry Stowe5
Tidjane Thiam6
Mike Wells7
Tony Wilkey8

Total

2015 
salary

2015 
taxable 
benefits*

270
557
200
394
703
729
455
942
433

38
76
21
71
377
558
44
1,283
402

2015 
total 
bonus

–
1,039
318
2,128
1,224
3,281
704
3,223
748

Of which:

Amount 
deferred 
into 
Prudential 
shares†

–
416
127
851
490
1,312
282
1,289
299

Amount 
paid in 
cash

–
623
191
1,277
734
1,969
422
1,934
449

2015 
LTIP 
releases‡

2015 
pension 
benefits§

Total 2015 
remuneration 
‘The Single 
Figure’¶

348
1,922
410
2,751
1,996
2,072
3,702
4,427
1,740

68
139
50
98
176
188
114
156
109

724
3,733
999
5,442
4,476
6,828
5,019
10,031
3,432

4,683

2,870

12,665

7,599

5,066

19,368

1,098

40,684

*	 Benefits	include	(where	provided)	the	cost	of	providing	the	use	of	a	car	and	driver,	medical	insurance,	security	arrangements	and	relocation/expatriate	benefits.
†	The	deferred	part	of	the	bonus	is	subject	to	malus	and	clawback	in	accordance	with	the	Malus	and	Clawback	policies.	
‡	In	line	with	the	regulations,	the	estimated	value	of	LTIP	releases	in	2016	has	been	calculated	based	on	the	average	share/ADR	price	over	the	last	three	months	of	2015	

(£15.12/£30.05).	The	actual	value	of	LTIPs,	based	on	the	share	price	on	the	date	awards	are	released,	will	be	shown	in	the	2016	report.	

§	2015	pension	benefits	include	cash	supplements	for	pension	purposes	and	contributions	into	DC	schemes	as	outlined	on	the	previous	page.
¶	Each	remuneration	element	is	rounded	to	the	nearest	£1,000	and	totals	are	the	sum	of	these	rounded	figures.	Total	remuneration	is	calculated	using	the	

methodology	prescribed	by	Schedule	8	of	the	Companies	Act.

Notes
Pierre-Olivier	Bouée	stepped	down	from	the	Board	on	31	May	2015.	The	remuneration	above	was	paid	in	respect	of	his	service	as	an	Executive	Director.
1	
2	
Jackie	Hunt	stepped	down	from	the	Board	on	3	November	2015.	The	remuneration	shown	above	was	paid	in	respect	of	her	service	as	an	Executive	Director.
3	 Penny	James	was	appointed	to	the	Board	on	1	September	2015.	The	remuneration	above	was	paid	in	respect	of	her	service	as	an	Executive	Director,	other	than	

the	LTIP	releases	which	related	to	her	previous	role.	

4	 Nic	Nicandrou’s	2015	benefits	relate	primarily	to	a	legacy	relocation	clause	in	his	contract	agreed	on	his	appointment	and	disclosed	in	the	2009	Annual	Report.	

The	figure	includes	costs	of	£243,750	to	cover	stamp	duty.

5	 Barry	Stowe’s	2015	benefits	relate	primarily	to	his	expatriate	status	while	he	was	located	in	Hong	Kong	in	his	previous	role	as	Chief	Executive,	PCA,	including	costs	of	
£139,405	for	housing,	£62,586	home	leave	and	a	£152,978	Executive	Director	Location	Allowance.	In	addition,	to	facilitate	his	move	back	to	the	US,	his	benefits	include	
relocation	support	including	costs	of	£110,101	for	relocation,	shipping	and	tax	return	preparation.	His	bonus	figure	excludes	a	contribution	of	£10,404	from	a	profit	
sharing	plan	which	has	been	made	into	a	401(k)	retirement	plan	in	respect	of	his	role	as	Chairman	&	CEO,	NABU.	This	is	included	under	2015	pension	benefits.

6	 Tidjane	Thiam	stepped	down	from	the	Board	on	31	May	2015.	The	remuneration	shown	above	was	paid	in	respect	of	his	service	as	an	Executive	Director.
7	 To	facilitate	his	move	to	the	UK,	Mike	Wells’s	benefits	include	relocation	support	including	an	allowance	of	£200,000	for	relocation	and	shipping,	£177,890	for	

temporary	accommodation,	£513,750	to	cover	stamp	duty	and	£56,604	to	cover	mortgage	interest.

8	 Tony	Wilkey	was	appointed	to	the	Board	on	1	June	2015.	The	remuneration	above	was	paid	in	respect	of	his	service	as	an	Executive	Director,	other	than	the	LTIP	

releases	which	related	to	his	previous	role.	Tony	Wilkey’s	2015	benefits	include	costs	of	£140,134	for	housing	and	a	£214,169	Executive	Director	Location	Allowance.

Table of 2014 Executive Director total remuneration ‘The Single Figure’ 

Of which:

£000s

Pierre-Olivier Bouée1
John Foley2
Jackie Hunt
Michael McLintock
Nic Nicandrou
Barry Stowe3
Tidjane Thiam
Mike Wells4

Total

2014 
salary

 473 
 162 
 644 
 382 
 682 
 665 
 1,061 
 676 

 4,745 

2014 
taxable 
benefits*

 75 
 24 
 163 
 94 
 96 
 710 
 132 
 58 

2014 
total 
bonus†

 752 
 255 
 1,016 
 2,292 
 1,186 
 1,046 
 2,122 
 4,348 

 1,352 

 13,017 

Amount 
paid in 
cash

 451 
 153 
 610 
 1,375 
 712 
 628 
 1,273 
 2,609 

 7,811 

Amount 
deferred 
into 
Prudential 
shares†

 301 
 102 
 406 
 917 
 474 
 418 
 849 
 1,739 

2014 
LTIP 
releases‡

2014 
pension 
benefits§

Total 2014 
remuneration 
‘The Single 
Figure’¶

 886
3,740 
1,687 
 2,865 
3,488 
 3,394 
 9,838 
 7,292 

 118 
 41 
 161 
 96 
 171 
 169 
 265 
 19 

2,304 
 4,222 
 3,671 
 5,729 
 5,623 
5,984 
 13,418 
 12,393 

 53,344 

 5,206 

 33,190

 1,040 

*	 Benefits	include	(where	provided)	the	cost	of	providing	the	use	of	a	car	and	driver,	medical	insurance,	security	arrangements	and	relocation/expatriate	benefits.	
†	The	deferred	part	of	the	bonus	is	subject	to	malus	in	accordance	with	the	Malus	and	Clawback	policies.	
‡	In	line	with	the	regulations,	the	value	of	the	LTIP	releases	has	been	recalculated	based	on	the	closing	share/ADR	price	on	the	date	awards	were	released,	30	March	2015	
(£16.97/£33.09).	The	value	also	includes	the	cash	payment	relating	to	the	final	dividend	declared	in	March	2015,	approved	at	the	AGM	and	paid	after	the	vesting	date.	

§	2014	pension	benefits	include	cash	supplements	for	pension	purposes	and	contributions	into	DC	schemes.
¶	Each	remuneration	element	is	rounded	to	the	nearest	£1,000	and	totals	are	the	sum	of	these	rounded	figures.	Total	remuneration	is	calculated	using	the	

methodology	prescribed	by	Schedule	8	of	the	Companies	Act.

Notes
1	
2	
3	 Barry	Stowe’s	2014	benefits	relate	primarily	to	his	expatriate	status,	including	costs	of	£217,393	for	housing,	£18,272	for	children’s	education,	£76,319	for	home	leave	

Pierre-Olivier	Bouée	was	appointed	to	the	Board	on	1	April	2014.	The	remuneration	above	was	paid	in	respect	of	his	service	as	an	Executive	Director.
John	Foley	stepped	down	from	the	Board	on	1	April	2014.	The	remuneration	above	was	paid	in	respect	of	his	service	as	an	Executive	Director.

and	a	£340,473	Executive	Director	Location	Allowance.

4	 Mike	Wells’s	bonus	figure	excludes	a	contribution	of	£9,469	from	a	profit	sharing	plan	which	has	been	made	into	a	401(k)	retirement	plan.	This	is	included	under	

2014	pension	benefits.

117

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Performance graph and table

The chart below illustrates the TSR performance of Prudential, the FTSE 100 and the peer group of international insurers used to 
benchmark the Company’s performance for the purposes of the PLTIP. 

Prudential TSR v FTSE 100 and peer group averages – total return, per cent over seven years to 31 December 2015

£600

£500

£400

£300

£200

£547

£242

£191

£100

Dec 2008

Dec 2009

Dec 2010

Dec 2011

Dec 2012

Dec 2013

Dec 2014

Dec 2015

	 Prudential	

	 FTSE	100	

	 Peer	group	average

Note
The	peer	group	average	represents	the	average	TSR	performance	of	the	peer	group	currently	used	for	PLTIP	awards	(excluding	companies	not	listed	at	the	start	
of	the	period).

The information in the table below shows the total remuneration for the Group Chief Executive over the same period:

£000

2009

2009

2010

2011

2012

2013

2014

2015

2015

Group Chief Executive
Salary, pension and benefits
Annual bonus payment
(As % of maximum)
LTIP vesting
(As % of maximum)
Other payments

M Tucker
1,013
841
(92%)
1,575
(100%)
308

T Thiam
286
354
(90%)
–
–
–

T Thiam
1,189
1,570
(97%)
2,534
(100%)
–

T Thiam
1,241
1,570
(97%)
2,528
(100%)
–

T Thiam
1,373
2,000
(100%)
6,160
(100%)
–

T Thiam
1,411
2,056
(99.8%)
5,235
(100%)
–

T Thiam
1,458
2,122
(100%)
9,838
(100%)
–

T Thiam M Wells
1,992
1,244
(99.7%)
4,427
(100%)
–

613
704
(77.3%)
3,702
(100%)
–

Group Chief Executive 
Single Figure of total 
remuneration

3,737

640

5,293

5,339

9,533

8,702

13,418

5,019

7,663

Notes
1	 Mark	Tucker	left	the	Company	on	30	September	2009.	Tidjane	Thiam	became	Group	Chief	Executive	on	1	October	2009.	The	figures	shown	for	Tidjane	Thiam’s	

remuneration	in	2009	relate	only	to	his	service	as	Group	Chief	Executive.	

2	 Tidjane	Thiam	left	the	Company	on	31	May	2015.	Mike	Wells	became	Group	Chief	Executive	on	1	June	2015.	The	figures	shown	for	Mike	Wells’s	remuneration	in	

2015	relate	only	to	his	service	as	Group	Chief	Executive.	

Percentage change in remuneration 

The table below sets out how the change in remuneration for the Group Chief Executive between 2014 and 2015 compared to a wider 
employee comparator group: 

Group Chief Executive
All UK employees

Salary

1.75%
3.3%

Benefits

824.6%
17.1%

Bonus

(8.2)%
10%

The employee comparator group used for the purpose of this analysis is all UK employees. This includes employees in the UK Insurance 
Operations business, M&G and Group Head Office, and reflects the average change in pay for employees employed in both 2014 and 2015. 
The salary increase includes uplifts made through the annual salary review as well as any additional changes in the year, for example to 
reflect promotions or role changes. The UK workforce has been chosen as the most appropriate comparator group as it reflects the economic 
environment for the location in which the Group Chief Executive is employed.

The Group Chief Executive’s salary, benefits and bonus percentage change has been calculated by taking the amounts received by 
both Tidjane Thiam and Mike Wells in this role in 2015 and calculating the percentage increase or decrease from the amount received 
by Tidjane Thiam in 2014. Mike Wells was required to relocate to London to assume the Group Chief Executive role and the increase 
in benefits received by the Group Chief Executive role reflects this relocation support.

118

Prudential plc Annual Report 2015 www.prudential.co.ukRelative importance of spend on pay

The table below sets out the amounts payable in respect of 2014 and 2015 on all employee pay and dividends:

All-employee pay (£m) note
Dividends (£m)

Note
All-employee	pay	as	taken	from	note	B3.1	to	the	financial	statements.

Long-term incentives awarded in 2015

2014

1,543
945

2015

1,475
1,253

Percentage 
change

(4.4)%
32.6%

2015 share-based long-term incentive awards
The table below shows the awards made to Executive Directors in 2015 under share-based long-term incentive plans and the performance 
conditions attached to these awards:

Executive

Role

Pierre-Olivier Bouée Group Chief Risk Officer 
Penny James1
Group Chief Risk Officer
Chief Executive,  
Jackie Hunt
UK & Europe

Michael McLintock2 Chief Executive, M&G
Chief Financial Officer
Nic Nicandrou 
Barry Stowe3 
Chief Executive, PCA
Chairman & CEO, NABU
Chief Executive, 

Tony Wilkey3,4

Mike Wells3

Insurance, Asia
Chief Executive, PCA
President & CEO, JNL 
Group Chief Executive

Number of 
shares or 
ADRs 
subject to 
award*

Percentage 
of awards 
released for 
achieving 
threshold 
targets‡

Face value 
of award†

96,119
24,348
98,341

£1,622,489
£410,994
£1,659,996

35,011
104,117
56,970
25,334
21,091
42,183
29,008
104,611
15,066

£590,986
£1,757,495
£1,881,728
£833,637
£712,049
£356,016
£473,701
£3,455,319
£495,759

25%
25%
25%

25%
25%
25%
25%
25%
n/a
25%
25%
25%

Weighting of performance conditions

IFRS profit

End of 
performance 
period

31 Dec 17
31 Dec 17
31 Dec 17

31 Dec 17
31 Dec 17
31 Dec 17
31 Dec 17
31 Dec 17
n/a
31 Dec 17
31 Dec 17
31 Dec 17

Group 
TSR

50%
50%
50%

100%
50%
50%
50%
50%

50%
50%
50%

Group Asia

US

UK

50%

50%
50%

50%

50%

50%

50%

50%

50%

50%

*	 Awards	over	shares	were	awarded	to	all	Executive	Directors	other	than	Barry	Stowe	and	Mike	Wells	whose	awards	were	over	ADRs.	
†	Awards	for	Executive	Directors	are	calculated	based	on	the	average	share	price	over	the	three	dealing	days	prior	to	the	grant	date.	Annual	awards	were	granted	on	
31	March	2015	(using	a	share	price	of	£16.88	and	an	ADR	price	of	£33.03)	and	additional	awards	were	granted	on	1	June	2015	(using	a	share	price	of	£16.33	and	an	ADR	
price	of	£32.91).

‡	The	percentage	of	award	released	for	achieving	maximum	targets	is	100	per	cent.

Notes
1	
2	 PLTIP	awards	made	to	the	Chief	Executive,	M&G	are	subject	only	to	the	TSR	performance	condition.	The	IFRS	profit	of	M&G	is	a	performance	condition	under	

Penny	James’	award	was	made	before	she	was	appointed	to	the	Board.

the	M&G	Executive	LTIP.	

3	 Barry	Stowe,	Tony	Wilkey	and	Mike	Wells	received	additional	awards	following	the	changes	to	their	roles.	These	awards	were	based	on	a	pro-rated	total	2015	

award	in	line	with	their	revised	salaries	using	the	average	share	price	over	the	three	dealing	days	prior	to	the	grant	date.

4	 Tony	Wilkey's	first	two	2015	awards	were	made	before	he	was	appointed	to	the	Board.	One	award	was	made	under	the	Prudential	LTIP	and	the	other	under	

the	PCA	LTIP.	The	latter	has	no	performance	conditions.	All	future	awards	will	be	made	under	the	Prudential	LTIP.

Group total shareholder return (TSR) performance will be measured on a ranked basis. 25 per cent of the award will vest for TSR 
performance at the median of the peer group, increasing to full vesting for performance at the upper quartile. The peer group for 2015 
awards is the same for 2013 awards as detailed on page 114.

Performance ranges for IFRS operating profit measured on a cumulative basis over three years are set at the start of the performance 
period. Due to commercial sensitivities these are not published in advance but Group targets will be disclosed when awards vest.

2015 cash long-term incentive awards
In addition to his PLTIP award, Michael McLintock receives an annual cash-settled award under the M&G Executive LTIP. In 2015, 
he received the following award: 

Executive

Role

Face value
of award
(% of 
salary)

Face value
of award

Percentage
of award
released for
achieving
threshold
target

End of
performance
period

Michael McLintock

Chief Executive, M&G

300% £1,182,000

See note

31 Dec 17

Note
The	value	of	the	award	on	vesting	will	be	based	on	the	profitability	and	investment	performance	of	M&G	over	the	performance	period	as	described	in	the	Directors’	
remuneration	policy.

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Non-executive Director remuneration in 2015

Chairman’s fees 
As reported in last year's report, the annual fee paid to the Chairman, Paul Manduca, was increased from £600,000 to £700,000 with 
effect from 1 July 2015 to recognise the increased demands of the role. This fee will next be reviewed in 2016. 

Non-executive Director fees
An increase of around 1.5 per cent was made to the basic Non-executive Director fee with effect from 1 July 2015. As the fees for 
membership of the Audit, Remuneration and Risk Committees had remained unchanged since 2011, an increase of 10 per cent was made 
to the membership fee for these Committees. There have been no changes to the Committee Chair or Senior Independent Director fees. 
The revised fees are shown below:

Annual fees

Basic fee
Additional fees:
Audit Committee Chairman
Audit Committee member 
Remuneration Committee Chairman 
Remuneration Committee member 
Risk Committee Chairman 
Risk Committee member
Nomination Committee member 
Senior Independent Director

From 
1 July 2014
(£)	

From
1 July 2015
(£)	

92,500

94,000

70,000
25,000
60,000
25,000
65,000
25,000
10,000
50,000

70,000
27,500
60,000
27,500
65,000
27,500
10,000
50,000

Note
If,	in	a	particular	year,	the	number	of	meetings	is	materially	greater	than	usual,	the	Company	may	determine	that	the	provision	of	additional	fees	is	fair	and	
reasonable.

The resulting fees paid to Non-executive Directors are:

£000s

Chairman
Paul Manduca
Non-executive Directors
Howard Davies 
Ann Godbehere 
Alistair Johnston
David Law1
Kai Nargolwala
Anthony Nightingale
Philip Remnant
Alice Schroeder
Lord Turnbull2 
Lord Turner3

Total

2015 fees

2014 fees

2015 taxable 
benefits*

2014 taxable 
benefits*

Total 2015 
remuneration:
 ‘The Single 
Figure’†

Total 2014 
remuneration:
 ‘The Single 
Figure’ †

650

195
200
120
36
146
147
206
120
70
36

600

191
196
116
–
141
116
201
116
186
–

78

114

– 
– 
– 
–
– 
– 
– 
– 
– 

– 
– 
– 
–
– 
– 
– 
– 
– 

728

195
200
120
36
146
147
206
120
70
36

714

191
196
116
–
141
116
201
116
186
–

1,926

1,863

78

114

2,004

1,977

*	 Benefits	include	the	cost	of	providing	the	use	of	a	car	and	driver,	medical	insurance	and	security	arrangements.	
†	Each	remuneration	element	is	rounded	to	the	nearest	£1,000	and	totals	are	the	sum	of	these	rounded	figures.	Total	remuneration	is	calculated	using	the	

methodology	prescribed	by	Schedule	8	of	the	Companies	Act.	The	Chairman	and	Non-executive	Directors	are	not	entitled	to	participate	in	annual	bonus	plans	
or	long-term	incentive	plans.

Notes
1	 David	Law	was	appointed	to	the	Board	on	15	September	2015.
2	 Lord	Turnbull	retired	from	the	Board	on	14	May	2015.
3	 Lord	Turner	was	appointed	to	the	Board	on	15	September	2015.

120

Prudential plc Annual Report 2015 www.prudential.co.ukStatement of directors’ shareholdings

The interests of directors in ordinary shares of the Company are set out below. ‘Beneficial interest’ includes shares owned outright, shares 
acquired under the Share Incentive Plan and deferred annual incentive awards, detailed in the ‘Supplementary information’ section. 
It is only these shares that count towards the share ownership guidelines. 

01/01/2015 
(or on date of 
appointment)

During 2015

31/12/2015 (or on date of retirement)

Share ownership guideline

Total 
beneficial 
interest 
(number	
of	shares)

Number 
of shares
 acquired 

Number 
of shares 
disposed

Number 
of shares 
subject to 
performance 
conditions† 

Total 
beneficial 
interest* 
(number	
of	shares)

Total 
interest 
in shares

Share 
ownership 
guideline‡ 
(%	of	
salary/fee)	

Beneficial 
interest as a 
percentage 
of basic 
salary/
basic fees§

42,500

–

–

42,500

–

42,500

100%

93%

81,630
86,788
14,373
443,744
289,809
284,288
690,867
445,580
152,471

8,521
15,914
10,000
–
50,000
30,000
5,816
2,500
16,624
–

74,690
123,458
127
109,687
232,623
231,744
641,139
554,975
37,121

62,747
99,082
–
342,547
257,213
269,376
679,460
535,270
–

209
–
–
3,327
–
–
–
6,000
–
2,000

–
–
–
–
–
–
–
–
–
–

93,573
111,164
14,500
210,884
265,219
246,656
652,546
465,285
189,592

8,730
15,914
10,000
3,327
50,000
30,000
5,816
8,500
16,624
2,000

343,031
249,458
440,045
328,881
94,308
79,808
337,069
126,185
624,265
359,046
410,698
657,354
675,334 1,327,880
751,778 1,217,063
547,616
358,024

–
–
–
–
–
–
–
–
–
–

8,730
15,914
10,000
3,327
50,000
30,000
5,816
8,500
16,624
2,000

n/a
n/a
200%
200%
200%
200%
n/a
350%
200%

100%
100%
100%
100%
100%
100%
100%
100%
n/a
100%

n/a
n/a
37%
819%
578%
525%
n/a
666%
391%

142%
259%
163%
54%
814%
489%
95%
138%
n/a
33%

Chairman
Paul Manduca 
Executive Directors
Pierre-Olivier Bouée1
Jackie Hunt2
Penny James3
Michael McLintock 
Nic Nicandrou
Barry Stowe4
Tidjane Thiam5
Mike Wells6
Tony Wilkey7
Non-executive Directors
Howard Davies 
Ann Godbehere 
Alistair Johnston
David Law8
Kaikhushru Nargolwala
Anthony Nightingale
Philip Remnant
Alice Schroeder9
Lord Turnbull10
Lord Turner11

*	 There	were	no	changes	of	Executive	Directors’	interests	in	ordinary	shares	between	31	December	2015	and	7	March	2016	with	the	exception	of	the	UK-based	

Executive	Directors	due	to	their	participation	in	the	monthly	Share	Incentive	Plan	(SIP).	Michael	McLintock	acquired	a	further	29	shares	in	the	SIP,	Nic	Nicandrou	
acquired	a	further	29	shares	in	the	SIP	and	Mike	Wells	acquired	a	further	30	shares	in	the	SIP	during	this	period.

†	Further	information	on	share	awards	subject	to	performance	conditions	are	detailed	in	the	‘share-based	long-term	incentive	awards’	section	of	the	Supplementary	

information.

‡	Holding	requirement	of	the	Articles	of	Association	(2,500	ordinary	shares)	must	be	obtained	within	one	year	of	appointment	to	the	Board.	The	increased	guidelines	
for	Executive	Directors	were	introduced	with	effect	from	January	2013.	Executive	Directors	have	five	years	from	this	date	(or	date	of	joining	or	role	change,	if	later)	to	
reach	the	enhanced	guideline.	The	guideline	for	Non-executive	Directors	was	introduced	on	1	July	2011.	Non-executive	Directors	have	three	years	from	their	date	of	
joining	to	reach	the	guideline.	

§	Based	on	the	closing	price	on	31	December	2015	(£15.31).	Where	applicable,	all	directors	are	in	compliance	with	the	share	ownership	guideline.	

The	Company	and	its	directors,	chief	executives	and	shareholders	have	been	granted	a	partial	exemption	from	the	disclosure	requirements	under	part	XV	of	the	
SFO.	As	a	result	of	this	exemption,	directors,	chief	executives	and	shareholders	do	not	have	an	obligation	under	the	SFO	to	notify	the	Company	of	shareholding	
interests,	and	the	Company	is	not	required	to	maintain	a	register	of	directors’	and	chief	executives’	interests	under	section	352	of	the	SFO,	nor	a	register	of	interests	
of	substantial	shareholders	under	section	336	of	the	SFO.	The	Company	is,	however,	required	to	file	with	the	Hong	Kong	Stock	Exchange	any	disclosure	of	interests	
notified	to	it	in	the	United	Kingdom.

Notes
Pierre-Olivier	Bouée	stepped	down	from	the	Board	on	31	May	2015.	Total	interests	in	shares	are	shown	as	at	this	date.	
1	
Jackie	Hunt	stepped	down	from	the	Board	on	3	November	2015.	Total	interests	in	shares	are	shown	as	at	this	date.
2	
3	 Penny	James	was	appointed	to	the	Board	on	1	September	2015.	Total	interests	in	shares	are	shown	from	this	date.	
4	 For	the	1	January	2015	figure	Barry	Stowe’s	beneficial	interest	in	shares	is	made	up	of	142,144	ADRs	(representing	284,288	ordinary	shares),	(8,513.73	of	these	ADRs	
are	held	within	an	investment	account	which	secures	premium	financing	for	a	life	assurance	policy).	For	the	31	December	2015	figure	the	beneficial	interest	in	
shares	is	made	up	of	123,328	ADRs	(representing	246,656	ordinary	shares).

5	 Tidjane	Thiam	stepped	down	from	the	Board	on	31	May	2015.	Total	interests	in	shares	are	shown	as	at	this	date.
6	 For	the	1	January	2015	figure	Mike	Wells’	beneficial	interest	in	shares	is	made	up	of	222,790	ADRs	(representing	445,580	ordinary	shares).	For	the	31	December	2015	

figure	his	beneficial	interest	in	shares	is	made	up	of	232,594	ADRs	(representing	465,188	ordinary	shares)	and	97	ordinary	shares.	

7	 Tony	Wilkey	was	appointed	to	the	Board	on	1	June	2015.	Total	interests	in	shares	are	shown	from	this	date.
8	 David	Law	was	appointed	to	the	Board	on	15	September	2015.	Total	interests	in	shares	are	shown	from	this	date.	
9	 For	the	1	January	2015	figure	Alice	Schroeder’s	beneficial	interest	in	shares	is	made	up	of	1,250	ADRs	(representing	2,500	ordinary	shares).	For	the	31	December	2015	

figure	her	beneficial	interest	in	shares	is	made	up	of	4,250	ADRs	(representing	8,500	ordinary	shares).

10	 Lord	Turnbull	stepped	down	from	the	Board	on	14	May	2015.	Total	interests	in	shares	are	shown	as	at	this	date.
11	 Lord	Turner	was	appointed	to	the	Board	on	15	September	2015.

121

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcAnnual report on remuneration continued

Outstanding share options

The following table sets out the share options held by the directors in the UK Savings-Related Share Option Scheme (SAYE) as at the end 
of the period. No other directors held shares in any other option scheme.

Date
 of grant

Exercise
 price 
(pence)

Market
 price at
31 Dec 
2015
(pence)

Exercise period

Number of options

Beginning

End

of period Granted Exercised Cancelled Forfeited Lapsed

Beginning 

End of 
period

Pierre-Olivier Bouée 23 Sep 14
23 Sep 14
Jackie Hunt
21 Sep 12
Penny James
22 Sep 15
Penny James
Michael McLintock 23 Sep 14
16 Sep 11
Nic Nicandrou
23 Sep 14
Nic Nicandrou
16 Sep 11
Tidjane Thiam
20 Sep 13
Tidjane Thiam
23 Sep 14
Tidjane Thiam
22 Sep 15
Mike Wells

1,155 1,531 01 Dec 17 31 May 18
1,155 1,531 01 Dec 17 31 May 18
629 1,531 01 Dec 15 31 May 16
1,111 1,531 01 Dec 18 31 May 19
1,155 1,531 01 Dec 19 31 May 20
466 1,531 01 Dec 16 31 May 17
1,155 1,531 01 Dec 19 31 May 20
466 1,531 01 Dec 14 29 May 15
901 1,531 01 Dec 16 31 May 17
1,155 1,531 01 Dec 17 31 May 18
1,111 1,531 01 Dec 18 31 May 19

1,558
1,558
858

2,622
3,268
1,311
965
499
1,168

–
–
–
–  1,620 
–
–
–
–
–
–
– 1,620

–
–
–
–
–
–
–
965
–
–
–

–
–
–
–
–
–
–
–
–
–
–

–
– 1,558
– 1,558
–
–
858
–
– 1,620
–
– 2,622
–
– 3,268
–
– 1,311
–
–
–
–
–
499
–
– 1,168
–
– 1,620
–

Notes
1	 A	gain	of	£11,880.43	was	made	by	directors	in	2015	on	the	exercise	of	SAYE	options.	
2	 No	price	was	paid	for	the	award	of	any	option.	
3	 The	highest	and	lowest	closing	share	prices	during	2015	were	1,752	pence	and	1,330.5	pence	respectively.
4	 All	exercise	prices	are	shown	to	the	nearest	pence.
5	 Pierre-Olivier	Bouée	and	Tidjane	Thiam	participated	in	the	plan	during	their	time	as	Executive	Directors	and	their	options	lapsed	following	the	cessation	of	their	

employment.
Jackie	Hunt	participated	in	the	plan	during	her	time	as	an	Executive	Director.

6	

Directors’ terms of employment and external appointments

The Directors' remuneration policy contains further details of the terms included in Executive Director service contracts. Details of the 
service contracts of each Executive Director are outlined in the table below.

Subject to the Group Chief Executive’s or the Chairman’s approval, Executive Directors are able to accept external appointments as 
non-executive directors of other organisations. Fees payable are retained by the Executive Directors.

Service contracts

External appointment

Date of contract

Notice period 
to the Company

Notice period 
from the Company

External 
appointment 
during 2015

Fee received in the 
period the Executive 
Director was a 
Group director 

6 August 2013
25 April 2013
13 August 2015
21 November 2001
26 April 2009
18 October 2006
20 September 2007
21 May 2015
1 June 2015

12 months
12 months
12 months
6 months
12 months
12 months
12 months
12 months
12 months

12 months
12 months
12 months
12 months
12 months
12 months
12 months
12 months
12 months

–
Yes
Yes
Yes
–
–
Yes
–
–

–
£25,833
£22,333
£70,000
–
–
£71,700
–
–

Executive Directors
Pierre-Olivier Bouée1 
Jackie Hunt2
Penny James3
Michael McLintock
Nic Nicandrou
Barry Stowe
Tidjane Thiam4 
Mike Wells
Tony Wilkey3

Other	directors	served	on	the	boards	of	educational,	charitable	and	cultural	organisations	without	receiving	a	fee	for	these	services.

Pierre-Olivier	Bouée	stepped	down	from	the	Board	on	31	May	2015.
Jackie	Hunt	stepped	down	from	the	Board	on	3	November	2015.

Notes
1	
2	
3	 Penny	James	and	Tony	Wilkey	were	appointed	to	the	Board	on	1	September	2015	and	1	June	2015	respectively.
4	 Tidjane	Thiam	stepped	down	from	the	Board	on	31	May	2015.

122

Prudential plc Annual Report 2015 www.prudential.co.ukLetters of appointment of the Chairman and Non-executive Directors
The Directors' remuneration policy contains further details on Non-executive Directors’ letters of appointment. Details of their individual 
appointments are outlined below: 

Chairman/Non-executive Director

Chairman
Paul Manduca1
Non-executive Directors
Philip Remnant
Howard Davies
Ann Godbehere2
Alistair Johnston3
David Law
Kai Nargolwala
Anthony Nightingale
Alice Schroeder
Lord Turner

Appointment 
by the Board

Initial election 
by shareholders 
at the AGM

Notice period

Expiration of the 
current term of 
appointment

15 October 2010

AGM 2011

12 months 

AGM 2018

1 January 2013
15 October 2010
2 August 2007
1 January 2012
15 September 2015
1 January 2012
1 June 2013
10 June 2013
15 September 2015

AGM 2013
AGM 2011
AGM 2008
AGM 2012
AGM 2016
AGM 2012
AGM 2014
AGM 2014
AGM 2016

6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months

AGM 2016
AGM 2017
AGM 2016
AGM 2018
AGM 2019
AGM 2018
AGM 2017
AGM 2017
AGM 2019

Paul	Manduca	was	appointed	as	Chairman	on	2	July	2012.

Notes
1	
2	 Ann	Godbehere	was	reappointed	in	2015	for	one	year.	
3	 Alistair	Johnston	will	retire	from	the	Board	at	the	Annual	General	Meeting	on	19	May	2016.

Recruitment arrangements

In making decisions about the remuneration arrangements for those joining the Board, the Committee worked within the Directors’ 
remuneration policy approved by shareholders and was mindful of:

 — The skills, knowledge and experience that each new Executive Director brought to the Board;

 — The need to support the relocation of executives to enable them to assume their roles; and

 — Its commitment to honour legacy arrangements.

Appointing high-calibre executives to the Board and to different roles on the Board is necessary to ensure the Company is well positioned 
to develop and implement its strategy and deliver long-term value. As the Company operates in an international marketplace for talent, 
the best internal and external candidates are sometimes asked to move location to assume their new roles. Where this happens, the 
Company will offer relocation support. The support offered will depend on the circumstances of each move but may include shipping 
services, the provision of temporary accommodation and other housing benefits. Executives may receive support with the preparation 
of tax returns, but no current Executive Director is tax equalised. 

Barry Stowe and Mike Wells changed Board roles during the year. As both these changes resulted in those Executive Directors relocating 
to enable them to assume their roles, relocation support in line with the approved Directors’ remuneration policy was provided. Details of 
this support are included in the notes to the 2015 Single Figure table. 

During the year, a relocation payment was made to Nic Nicandrou in line with a commitment made to him when he joined the Company 
in 2009 (and disclosed in the 2009 annual report on remuneration). Details of this payment are included in the notes to the 2015 Single 
Figure table.

Penny James and Tony Wilkey were promoted to the Board during the year. Their outstanding share awards under deferred bonus plans 
and long-term incentives awarded before their appointment to the Board will continue to vest on the normal timescale and subject to the 
original conditions. 

In addition, each of Barry Stowe, Mike Wells and Tony Wilkey received an additional LTIP award following the changes to their roles as 
detailed in the ‘Long-term incentives awarded in 2015’ table. 

Payments to past directors and payments for loss of office

During the year, the Committee considered the application of the Company's payments on loss-of-office policy. The objective was to ensure 
that the application of the policy was aligned to individual circumstances and ensure there was no reward for failure. The Committee's 
approach when exercising its discretion under the policy is to be mindful of the particular circumstance of the departure and the 
contribution the individual had made to the Group.

123

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcAnnual report on remuneration continued

Pierre-Olivier Bouée 
Pierre-Olivier Bouée stepped down from the Board on 31 May 2015. Pierre-Olivier did not receive a loss-of-office payment. His remuneration 
arrangements were in line with the approved Directors' remuneration policy and disclosed in stock exchange announcements and the 
remuneration he received in respect of his services as an Executive Director is set out in the 2015 Single Figure table. 

Following his retirement from the Board, Pierre-Olivier received £72,850 in respect of salary, benefits and pension for the period from the 
date he ceased to be a director to his termination date on 30 June 2015 in accordance with his contract of employment. His deferred 
bonus awards will be released in accordance with the plan rules and remain subject to malus provisions. Pierre-Olivier did not receive a 
2015 bonus. In line with market practice, the Group paid the professional legal fees incurred by him in respect of finalising his termination 
arrangements, which amounted to £7,551. In addition, in consideration of agreeing to a confidentiality clause, Pierre-Olivier received £1,000.

The Committee also exercised its discretion in accordance with the approved Directors’ remuneration policy and determined that 
Pierre-Olivier should be allowed to retain his unvested PLTIP awards granted in 2013 and 2014, but his PLTIP awards granted in 2015 
should lapse. The 2013 and 2014 awards will vest in accordance with the original timetable, remain subject to malus provisions and were 
pro-rated for service.

Jackie Hunt
Jackie Hunt stepped down from the Board on 3 November 2015. Jackie did not receive a loss-of-office payment. Her remuneration 
arrangements were in line with the approved Directors' remuneration policy and disclosed in stock exchange announcements and the 
remuneration she received in respect of her services as an Executive Director is set out in the 2015 Single Figure table. 

Following her retirement from the Board, Jackie received £133,924 in respect of salary, benefits and pension for the period from the date 
she ceased to be a director to the end of the year in accordance with her contract of employment. Her deferred bonus awards will be 
released in accordance with the plan rules and remain subject to malus provisions. In line with market practice, the Group paid the 
professional legal fees incurred by her in respect of finalising her termination arrangements, which amounted to £17,400. 

In addition, recognising her contribution to the Company's success, the Committee determined that Jackie should be awarded a bonus 
in respect of the 2015 performance year which was calculated in the usual way. Sixty per cent of this bonus will be paid in 2016 and 
40 per cent will be deferred in shares for three years, subject to malus and clawback provisions. 

The Committee also exercised its discretion in accordance with the approved Directors’ remuneration policy and determined that Jackie 
should be allowed to retain her unvested GPSP and PLTIP awards granted in 2013 and 2014, but her PLTIP awards granted in 2015 should 
lapse. The 2013 and 2014 awards will vest in accordance with the original timetable, remain subject to malus and were pro-rated for service. 

Tidjane Thiam 
Tidjane Thiam stepped down from the Board on 31 May 2015. Tidjane did not receive a loss-of-office payment. His remuneration 
arrangements were in line with the approved Directors' remuneration policy and disclosed in stock exchange announcements and the 
remuneration he received in respect of his services as an Executive Director is set out in the 2015 Single Figure table. 

Tidjane's deferred bonus awards will be released in accordance with the plan rules and remain subject to malus provisions. In line with 
market practice, the Group paid the professional legal fees incurred by him in respect of finalising his termination arrangements, which 
amounted to £14,121. In addition, in consideration of agreeing to a confidentiality clause, Tidjane received £1,000.

In addition, recognising his contribution to the Company's success, the Committee determined that Tidjane should be awarded a bonus 
in respect of the 2015 performance year which was calculated in the usual way and pro-rated for service to 31 May 2015. Sixty per cent 
of this bonus will be paid in 2016 and 40 per cent will be deferred in shares for three years, subject to malus and clawback provisions. 

The Committee also exercised its discretion in accordance with the approved Directors’ remuneration policy and determined that 
Tidjane should be allowed to retain his unvested PLTIP awards granted in 2013 and 2014. The 2013 and 2014 awards will vest in 
accordance with the original timetable, remain subject to malus provisions and were pro-rated for service. Tidjane did not receive 
a 2015 long-term incentive award. 

Rob Devey
Rob Devey’s employment with the Group ended on 31 October 2013. The 2013 Directors’ remuneration report provided details of the 
remuneration arrangements that would apply to Rob after his resignation. As set out in the section ‘Remuneration in respect of performance 
in 2015’ the performance conditions attached to Rob’s 2013 PLTIP awards were met in full and 100 per cent of these awards will be released 
in 2016. These awards were pro-rated for service (10 of 36 months) and the details of the release are set out below. This represents the 
last long-term incentive award which Rob had outstanding under the Company’s remuneration plans.

Number of shares vesting1

34,914

Value of share vesting2 

£527,900

Notes
1	 The	number	of	shares	vesting	include	accrued	dividend	shares.	
2	 The	share	price	used	to	calculate	the	value	was	the	average	share	price	for	the	three	months	up	to	31	December	2015,	being	£15.12.

124

Prudential plc Annual Report 2015 www.prudential.co.ukOther directors
A number of former directors receive retiree medical benefits for themselves and their partner (where applicable). This is consistent 
with other senior members of staff employed at the same time. A de minimis threshold of £10,000 has been set by the Committee; 
any payments or benefits provided to a past director under this amount will not be reported.

Statement of voting at general meeting

At the 2015 Annual General Meeting, shareholders were asked to vote on the 2014 Directors’ remuneration report.

This resolution received a significant vote in favour by shareholders and the Committee is grateful for this support and endorsement 
by our shareholders. The votes received were:

Resolution

Votes
for

% of votes
cast

Votes
against

% of votes
cast

Total votes
cast

Votes
withheld

To approve the Directors’ remuneration report

1,711,107,495

93.81 112,901,645

6.19 1,824,009,140 124,526,722

Statement of implementation in 2016

Executive Directors
Executive Directors’ remuneration packages were reviewed in 2015, with changes effective from 1 January 2016. When the Committee took 
these decisions, it considered the salary increases awarded to other employees in 2015 and the expected increases in 2016. The external 
market reference points used to provide context to the Committee were identical to those used for 2015 salaries. 

All Executive Directors received a salary increase of 1 per cent. The 2016 salary increase budgets for other employees across our 
business units were between 3 per cent and 6.5 per cent. No changes have been made to executives’ maximum opportunities under 
either the annual incentive or the long-term incentive plans. 

As part of the implementation of Solvency II, part of Executive Directors’ 2016 bonuses will be determined by the achievement of Solvency II 
surplus targets. This metric will replace the IGD capital surplus measure (part of the Solvency I framework). The Solvency II measure will 
operate alongside the economic capital targets introduced in 2015. Otherwise no changes are proposed to the performance measures 
for the 2016 annual incentive plan nor for the 2016 long-term incentive awards.

Also, as part of the implementation of Solvency II, the weightings of Penny James’s AIP performance targets (with effect from 2016) have 
been changed so that 50 per cent relate to financial targets, 30 per cent relate to functional targets and 20 per cent relate to personal 
targets. 

John Foley was appointed Chief Executive of Prudential UK & Europe and Executive Director of Prudential plc with effect from 
19 January 2016. His basic salary for 2016 will be £750,000. He will have a maximum AIP opportunity of 180 per cent of base salary, with 
40 per cent of any bonus deferred into the Company’s shares. Long-term incentive awards will be 250 per cent of base salary. John’s 
service contract contains a notice provision under which either party may terminate upon 12 months’ notice.

Michael McLintock will retire as Chief Executive of M&G Investments and as an Executive Director of Prudential plc later this year. 
He will be succeeded by Anne Richards. Anne’s basic salary will be £400,000. She will have a maximum AIP opportunity of the lower of 
0.75 per cent of M&G’s IFRS profit or 600 per cent of base salary. Forty per cent of any bonus will be deferred into the Company’s shares. 
Long-term incentive awards will be 150 per cent of base salary under the PLTIP and 300 per cent of salary under the M&G Executive Long 
Term Incentive Plan. Any unvested share awards that Anne forfeits as a consequence of joining the Group will be replaced on a like-for-like 
basis, with replacement awards released in accordance with the original vesting timeframe attached to the forfeited awards. Anne’s service 
contract contains a notice provision under which either party may terminate upon 12 months’ notice.

Non-executive Directors
Non-executive Directors' fees were reviewed in 2015 with changes effective from 1 July 2015 as set out in the ‘Non-executive fee’ section. 
The next review will be effective 1 July 2016.

As set out in the report of the Nomination Committee, the appointment of chairmen of the boards of M&G Limited and Prudential Corporation 
Asia Limited has been proposed. The Remuneration Committee has approved a fee of £250,000 per annum for each of these roles, fixed 
for a period of two years from the date of the appointment. The fee for the chair of Prudential Corporation Asia Limited will be payable 
in Hong Kong dollars using an exchange rate fixed on the date of appointment.

Signed on behalf of the Board of Directors

Anthony Nightingale, CMG SBS JP
Chairman of the Remuneration Committee
8 March 2016

Paul Manduca
Chairman
8 March 2016

125

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcSupplementary information

Supplementary  
information

Directors’ outstanding long-term incentive awards

Share-based long-term incentive awards

Plan
name

Year of
award

Conditional 
share awards 
outstanding 
at 1 Jan 2015

Conditional 
awards 
in 2015

Market
 price at 
date of 
award

Rights 
exercised 
in 2015

Rights
 lapsed 
in 2015

Conditional 
share awards 
outstanding at 
31 Dec 2015

Date of
end of
performance
period

Dividend 
equivalents on 
vested shares
(note	2)
(Number	
of	shares	
released)	

3,351

37,925

3,351

37,925

4,163

47,079

4,163

47,079

16,399 185,374

(Number	
of	shares)

(Number	
of	shares)

37,925
25,181
30,279

24,348

93,385

24,348

47,079
46,687
44,487

35,011

138,253

35,011

185,374
122,554
132,375

104,117

(pence)

678
1,203
1,317
1,672

678
1,203
1,317
1,672

678
1,203
1,317
1,672

(Number	
of	shares)

– 31 Dec 14
25,181 31 Dec 15
30,279 31 Dec 16
24,348 31 Dec 17

79,808

– 31 Dec 14
46,687 31 Dec 15
44,487 31 Dec 16
35,011 31 Dec 17

126,185

– 31 Dec 14
122,554 31 Dec 15
132,375 31 Dec 16
104,117 31 Dec 17

440,303

104,117

16,399 185,374

359,046

95,642
95,642
131,266
114,824

113,940
50,668

437,374

164,608

199,256
199,256
273,470
238,954

209,222
30,132

910,936

239,354

33,272
66,008
35,926
25,244
55,705
47,182
22,935
45,870
68,806

21,091
42,183
29,008

678
678
1,203
1,317
1,672
1,611.5

678
678
1,203
1,317
1,672
1,611.5

663.5
663.5
854
1,203
1,203
1,178
1,317
1,317
1,317
1,672
1,672
1,611.5

8,516
8,000

95,642
89,864 5,778

– 31 Dec 14
– 31 Dec 14
131,266 31 Dec 15
114,824 31 Dec 16
113,940 31 Dec 17
50,668 31 Dec 17

16,516 185,506 5,778

410,698

17,742 199,256
17,742 199,256

– 31 Dec 14
– 31 Dec 14
273,470 31 Dec 15
238,954 31 Dec 16
209,222 31 Dec 17
30,132 31 Dec 17

35,484 398,512

751,778

2,940

33,272
66,008
35,926

– 31 Dec 14
– 31 Dec 14
– 31 Dec 14
25,244 31 Dec 15
55,705 31 Dec 15
47,182 31 Dec 15
22,935 31 Dec 16
45,870 31 Dec 16
68,806 31 Dec 17
21,091 31 Dec 17
42,183 31 Dec 17
29,008 31 Dec 17

Penny James

GPSP
PLTIP
PLTIP
PLTIP

Michael McLintock GPSP
PLTIP
PLTIP
PLTIP

Nic Nicandrou

Barry Stowe1

Mike Wells1

Tony Wilkey3

GPSP
PLTIP
PLTIP
PLTIP

GPSP
BUPP
PLTIP
PLTIP
PLTIP
PLTIP

GPSP
BUPP
PLTIP
PLTIP
PLTIP
PLTIP

GPSP
PCA LTIP
PCA LTIP
PLTIP
PCA LTIP
PCA LTIP
PLTIP
PCA LTIP
PCA LTIP
PLTIP
PCA LTIP
PLTIP

2012
2013
2014
2015

2012
2013
2014
2015

2012
2013
2014
2015

2012
2012
2013
2014
2015
2015

2012
2012
2013
2014
2015
2015

2012
2012
2012
2013
2013
2013
2014
2014
2014
2015
2015
2015

400,948

92,282

2,940 135,206

358,024

Notes
1	 The	awards	for	Barry	Stowe	and	Mike	Wells	were	made	in	ADRs	(1	ADR	=	2	ordinary	shares).	The	figures	in	the	table	are	represented	in	terms	of	ordinary	shares.
2	 A	DRIP	dividend	equivalent	was	accumulated	on	these	awards.	
3	 The	PCA	LTIP	is	an	arrangement	for	executives	and	senior	management	of	PCA.	Tony	Wilkey	was	a	participant	of	this	plan	until	his	appointment	to	the	Board	

on	1	June	2015	and	will	no	longer	be	eligible	to	new	awards	from	this	date.

126

Prudential plc Annual Report 2015 www.prudential.co.uk 
Business-specific cash-based long-term incentive plans

Michael McLintock
M&G Executive LTIP
M&G Executive LTIP
M&G Executive LTIP
M&G Executive LTIP

Total payments made in 2015

Year of
initial award

Face value 
of conditional 
share awards 
outstanding at 
1 January 2015
£000

Conditionally 
awarded 
in 2015
£000

Payments 
made 
in 2015
£000

Face value 
of conditional 
share awards 
outstanding at 
31 December 
2015
£000

Date of end of 
performance 
period

2012
2013
2014
2015

953
1,112
1,146

1,182

1,973

1,973

–
1,112
1,146
1,182

31 Dec 14
31 Dec 15
31 Dec 16
31 Dec 17

Note
Under	the	M&G	Executive	LTIP,	the	value	of	each	unit	at	award	is	£1.	The	value	of	units	changes	based	on	M&G’s	profit	growth	and	investment	performance	over	
the	performance	period.	For	the	2012	award	of	952,960	units,	the	unit	price	at	the	end	of	the	performance	period	was	£2.07,	which	resulted	in	a	payment	of	£1,972,627	
to	Michael	McLintock	in	2015.	For	the	2013	award	of	1,112,400	units,	the	unit	price	at	the	end	of	the	performance	period	was	£1.79,	which	will	result	in	a	payment	of	
£1,991,196	to	Michael	McLintock	in	2016.	

Other share awards

The table below sets out Executive Directors’ deferred bonus share

Conditional
 share awards 
outstanding 
at 1 Jan 2015

Conditionally 
awarded 
in 2015

Year of
 grant

(Number	
of	shares)

(Number	
of	shares)

Dividends
accumulated
in 2015
(note	2	and	3)	
(Number	
of	shares)

Shares
 released 
in 2015

(Number	
of	shares)

Conditional 
share awards 
outstanding at 
31 December 
2015

(Number	
of	shares)

Date of end
of restricted
period

Date of
 release

Market
 price at 
date of 
award

Market
 price at 
date of 
vesting or 
release

	(pence)

(pence)

Penny James
Deferred 2011 Group 
deferred bonus 
plan award

Deferred 2012 Group 
deferred bonus 
plan award

Deferred 2013 Group 
deferred bonus 
plan award

Deferred 2014 Group 
deferred bonus 
plan award

Michael McLintock
Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award

2012

7,069

7,069

–  31 Dec 14 30 Mar 15

783

1,697

2013

5,542

2014

4,764

2015

2012

2013

2014

2015

3,850

3,850

17,375

39,191

37,741

70,801

147,733

54,312

54,312

135

116

93

344

923

1,732

1,329

3,984

5,677 31 Dec 15

4,880 31 Dec 16

3,943 31 Dec 17

1,083

1,317

1,672

7,069

14,500

39,191

– 31 Dec 14 30 Mar 15

750

1,697

38,664 31 Dec 15

72,533 31 Dec 16

55,641 31 Dec 17

1,055

1,317

1,672

39,191

166,838

127

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc 
Supplementary information continued

Conditional
 share awards 
outstanding 
at 1 Jan 2015

Conditionally 
awarded 
in 2015

Year of
 grant

(Number	
of	shares)

(Number	
of	shares)

Dividends
accumulated
in 2015
(note	2	and	3)	
(Number	
of	shares)

Shares
 released 
in 2015

(Number	
of	shares)

Conditional 
share awards 
outstanding at 
31 December 
2015

(Number	
of	shares)

Date of end
of restricted
period

Date of
 release

Market
 price at 
date of 
award

Market
 price at 
date of 
vesting or 
release

	(pence)

(pence)

Nic Nicandrou
Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award

Barry Stowe (note 1)
Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award

2012

2013

2014

2015

2012

2013

2014

2015

47,365

40,823

35,765

123,953

28,112

28,112

55,154

39,674

30,996

125,824

27,324

27,324

47,365

– 31 Dec 14

750

1,697

998

874

687

41,821 31 Dec 15

36,639 31 Dec 16

28,799 31 Dec 17

1,055

1,317

1,672

2,559

47,365

107,259

55,154

– 31 Dec 14 30 Mar 15

750

1,697

972

758

668

40,646 31 Dec 15

31,754 31 Dec 16

27,992 31 Dec 17

1,055

1,317

1,672

2,398

55,154

100,392

Mike Wells (note 1)
Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award

Tony Wilkey
Deferred 2012 PCA 
deferred bonus 
plan award

Deferred 2013 PCA 
deferred bonus 
plan award

Deferred 2014 PCA 
deferred bonus 
plan award

2012

101,314

2013

84,514

2014

102,130

101,314

– 31 Dec 14 30 Mar 15

750

1,697

2,072

2,506

86,586 31 Dec 15

104,636 31 Dec 16

1,055

1,317

1,672

2015

113,518

2,786

116,304 31 Dec 17

287,958

113,518

7,364 101,314

307,526

2013

80,570

80,570

– 31 Dec 15 30 Mar 15 1,083

1,697

2014

69,571

2015

150,141

80,833

80,833

1,260

1,457

2,717

70,831 31 Dec 16

82,290 31 Dec 17

1,317

1,672

80,570

153,121

Notes
1	 The	deferred	share	awards	for	Barry	Stowe	and	Mike	Wells	were	made	in	ADRs	(1	ADR	=	2	ordinary	shares).	The	figures	in	the	table	are	represented	in	terms	

of	ordinary	shares.

2	 The	number	of	shares	initially	awarded	is	calculated	using	the	average	share	price	over	the	three	business	days	prior	to	the	date	of	grant.	For	the	awards	from	

the	2014	annual	incentives,	made	in	2015,	the	average	share	price	was	1,688	pence.

3	 A	DRIP	dividend	equivalent	was	accumulated	on	these	awards.

128

Prudential plc Annual Report 2015 www.prudential.co.ukAll-employee share plans

It is important that all employees are offered the opportunity to own shares in Prudential, connecting them both to the success of the 
Company and to the interests of other shareholders. Executive Directors are invited to participate in these plans on the same basis as 
other staff in their location.

Save As You Earn (SAYE) schemes
UK-based Executive Directors are eligible to participate in the HM Revenue and Customs (HMRC) approved Prudential Savings-Related 
Share Option Scheme. This scheme allows all eligible employees to save towards the exercise of options over Prudential plc shares with 
the option price set at the beginning of the savings period at a discount of up to 20 per cent of the market price.

In 2014, participants could elect to enter into savings contracts of up to £500 per month for a period of three or five years. At the end of 
this term, participants may exercise their options within six months and purchase shares. If an option is not exercised within six months, 
participants are entitled to a refund of their cash savings plus interest if applicable under the rules. Shares are issued to satisfy those 
options which are exercised. No options may be granted under the schemes if the grant would cause the number of shares which have 
been issued, or which remain issuable pursuant to options granted in the preceding 10 years under the scheme and any other option 
schemes operated by the Company, or which have been issued under any other share incentive scheme of the Company, to exceed 
10 per cent of the Company’s ordinary share capital at the proposed date of grant. 

Details of Executive Directors’ rights under the SAYE scheme are set out in the ‘Statement of directors’ shareholdings’.

Share Incentive Plan (SIP)
UK-based Executive Directors are also eligible to participate in the Company’s Share Incentive Plan (SIP). From April 2014, all UK-based 
employees were able to purchase Prudential plc shares up to a value of £150 per month from their gross salary (partnership shares) 
through the SIP. For every four partnership shares bought, an additional matching share is awarded which is purchased by Prudential 
on the open market. Dividend shares accumulate while the employee participates in the plan. If the employee withdraws from the plan, 
or leaves the Group, matching shares may be forfeited. 

The table below provides information about shares purchased under the SIP together with Matching Shares (awarded on a 1:4 basis) 
and dividend shares.

Michael McLintock
Nic Nicandrou
Mike Wells

Year of 
initial grant

Share Incentive 
Plan awards 
held in trust 
at 1 Jan 2015
(Number	
of	shares)

Partnership 
shares 
accumulated 
in 2015
(Number	
of	shares)

Matching 
shares 
accumulated 
in 2015
(Number	
of	shares)

Dividend 
shares 
accumulated 
in 2015
(Number	
of	shares)

Share Incentive 
Plan awards 
held in trust 
at 31 Dec 2015
(Number	
of	shares)

2014
2010
2015

106
1,246
–

116
117
78

29
29
19

4
33
– 

255
1,425
97

Prudential Corporation Asia All Employee Share Purchase Plan (PruSharePlus) 
From August 2014, all Asia-based employees were able to purchase Prudential plc shares up to a value of £5,000 per year from their 
gross salary through the PruSharePlus. For every two shares bought by the employee, one additional matching share is awarded which 
is purchased by Prudential on the open market. Dividend shares accumulate while the employee participates in the plan. If the employee 
withdraws from the plan, or leaves the Group, matching shares may be forfeited. 

The table below provides information about shares purchased under the PruSharePlus together with Matching Shares (awarded on 
a 1:2 basis) and dividend shares.

Year of 
initial grant

PruSharePlus 
awards held 
in trust at 
1 Jan 2015 
(Number	
of	shares)

Purchased 
shares 
accumulated 
in 2015
(Number	
of	shares)

Matching 
shares 
accumulated 
in 2015
(Number	
of	shares)

Dividend 
shares 
accumulated 
in 2015
(Number	
of	shares)

PruSharePlus 
awards held 
in trust at 
31 December 
2015 
(Number	
of	shares)

Tony Wilkey* 

2014

140

266

133

6

545

*	 Following	his	appointment	to	the	Board,	Tony	Wilkey	is	no	longer	eligible	to	participate	in	the	PSP	with	effect	from	the	anniversary	of	his	joining	the	plan.

Dilution

Releases from the Prudential Long Term Incentive Plan and GPSP are satisfied using new issue shares rather than by purchasing shares in 
the open market. Shares relating to options granted under all-employee share plans are also satisfied by new issue shares. The combined 
dilution from all outstanding shares and options at 31 December 2015 was 0.1 per cent of the total share capital at the time. Deferred shares 
will continue to be satisfied by the purchase of shares in the open market.

Five highest paid individuals 

Of the five individuals with the highest emoluments in 2015, two were directors whose emoluments are disclosed in this report. 
The aggregate of the emoluments of the other three individuals for 2015 were as follows:

Base salaries, allowances and benefits in kind
Pension contributions
Performance-related pay

Total

2015
£000

1,378
270
20,793

22,441

Their emoluments were within the following bands:

£5,600,001-£5,700,000
£8,000,001-£8,100,000
£8,700,001-£8,800,000

Number of five highest 
paid employees 2015

1
1
1

129

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc 
130

Prudential plc Annual Report 2015 www.prudential.co.ukFinancial 
statements

 132	 	Index	to	Group	IFRS	financial	statements
 282	 Parent	company	financial	statements
 284	 	Notes	on	the	parent	company	financial	statements
 292	 	Statement	of	directors’	responsibilities	in	respect	of	

the	Annual	Report	and	of	the	financial	statements

 293	 	Independent	auditor’s	report	to	the	members	of	

Prudential	plc	only

Cha-Ching

Prudential’s multi-media programme 
Cha-Ching helps instil ‘money-smart 
skills’ in children aged seven to 12. 
Find out more on page 61.

	Our	communities

131

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional information5Index to Group IFRS financial statements

Primary statements

133 
134 
135 

 137 
 139 

Consolidated income statement
Consolidated statement of comprehensive income
Consolidated statement of changes in equity: 2015
2014

Consolidated statement of financial position
Consolidated statement of cash flows

Notes to Primary statements 

A1 
A2 
A3 

Section A:  Background and accounting policies
 140 
 140 

Basis of preparation and exchange rates
Adoption of new accounting pronouncements in 2015
Accounting policies
A3.1 
A3.2 

 Accounting policies and use of estimates and judgements
 New accounting pronouncements not yet effective

 141 
 153 

Section B:  Earnings performance

B1 

B2 
B3 

B4 

B5 
B6 
B7 

 155 
 156 

 158 

 162 
 165 
 167 

 168 
 169 
 171 
 171 
 172 

 173 
 177 
 178 

B1.3 

Analysis of performance by segment
B1.1 
B1.2 

Segment results – profit before tax
 Short-term fluctuations in investment returns on 
shareholder-backed business
 Determining operating segments and performance 
measure of operating segments
Segmental income statement
Revenue

Staff and employment costs
Share-based payment
Key management remuneration
Fees payable to the auditor

B1.4 
B1.5 
Profit before tax – asset management operations
Acquisition costs and other expenditure
B3.1 
B3.2 
B3.3 
B3.4 
 Effect of changes and other accounting features on insurance 
assets and liabilities
Tax charge
Earnings per share
Dividends

Section C: Balance sheet notes

Analysis of Group position by segment and business type
 Group statement of financial position – analysis by 
C1.1 
segment
 Group statement of financial position – analysis by 
business type

C1.2 

Asia insurance operations

Group assets and liabilities – classification
Group assets and liabilities – measurement

Analysis of segment position by business type
C2.1 
C2.2  US insurance operations
C2.3  UK insurance operations
C2.4  Asset management operations
Assets and liabilities – classification and measurement
C3.1 
C3.2 
C3.3  Debt securities
Loans portfolio
C3.4 
C3.5 
Financial instruments – additional information
C3.5(a)  Market risk
C3.5(b)  Derivatives and hedging
C3.5(c)  Derecognition, collateral and offsetting
C3.5(d)  Impairment of financial assets

C1 

C2 

C3 

 179 

184 

 186 
 187 
 189 
 191 

 192 
 196 
 204 
 211 
 213 
 213 
 215 
 216 
 217 

132

C4 

C5 

C6 

C7 

C8 

C9 
C10 
C11 

 Policyholder liabilities and unallocated surplus 
of with-profits funds
C4.1  Movement and duration of liabilities
C4.1(a)  Group overview
C4.1(b)  Asia insurance operations
C4.1(c)  US insurance operations
C4.1(d)  UK insurance operations
C4.2 
C4.2(a)  Asia
C4.2(b) US
C4.2(c)  UK
Intangible assets
C5.1 
C5.1(a)  Goodwill attributable to shareholders
C5.1(b)   Deferred acquisition costs and other intangible assets 

Intangible assets attributable to shareholders

Products and determining contract liabilities

attributable to shareholders
 Intangible assets attributable to with-profits funds

C5.2 
Borrowings
C6.1 

Group overview

US insurance operations
UK insurance operations
Asset management and other operations

 Core structural borrowings of shareholder–financed 
operations
C6.2  Other borrowings
C6.3  Maturity analysis
Risk and sensitivity analysis
C7.1 
C7.2  Asia insurance operations
C7.3 
C7.4 
C7.5 
Tax assets and liabilities
C8.1 
C8.2 
Defined benefit pension schemes
Share capital, share premium and own shares
Capital position statement
C11.1 
C11.2 

Life assurance business
 Asset management operations – regulatory and 
other surplus

Deferred tax
Current tax

C12 
C13 
C14 

Provisions
Property, plant and equipment
Investment properties

 219 
 219 
 222 
 224 
 225 
 227 
 227 
 228 
 232 

 236 
 236 
 237 

 240 

 241 

 241 
 242 

 242 
 244 
 246 
 251 
 253 

 254 
 255 
 255 
 261 

 262 
 267 

 267 
 268 
 269 

Section D: Other notes
 270 
 270 
 272 
 272 
 272 
 272 

D1 
D2 
D3 
D4 
D5 
D6 

Sale of Japan life business
Contingencies and related obligations
Post balance sheet events
Related party transactions
Commitments
 Investments in subsidiary undertakings, joint ventures 
and associates

Prudential plc Annual Report 2015 www.prudential.co.uk 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated income statement

Year ended 31 December

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance
Investment return
Other income

Total revenue, net of reinsurance 

Benefits and claims
Outward reinsurers’ share of benefits and claims
Movement in unallocated surplus of with-profits funds

Benefits and claims and movement in unallocated surplus of with-profits funds, 

net of reinsurance

Acquisition costs and other expenditure
Finance costs: interest on core structural borrowings of shareholder-financed operations
Disposal of Japan life business:

Cumulative exchange loss recycled from other comprehensive income
Remeasurement adjustments

Total charges, net of reinsurance 

Share of profits from joint ventures and associates, net of related tax

Profit before tax (being tax attributable to shareholders’ and policyholders’ returns)*
Less tax charge attributable to policyholders’ returns

Profit before tax attributable to shareholders
Total tax charge attributable to policyholders and shareholders
Adjustment to remove tax charge attributable to policyholders’ returns
Tax charge attributable to shareholders’ returns

Profit for the year attributable to equity holders of the Company

Earnings per share (in pence)

Based on profit attributable to the equity holders of the Company:

Basic
Diluted

Note

2015  £m

2014  £m

B1.5

B1.5

B1.5

B1.4

B3

D1

D1

B1.4

D6

B1.1

B5

B5

B6

36,663
(1,157)

35,506
3,304
2,495

41,305

(30,547)
1,389
(498)

(29,656)
(8,208)
(312)

(46)
–

32,832
(799)

32,033
25,787
2,306

60,126

(50,736)
631
(64)

(50,169)
(6,752)
(341)

–
(13)

(38,222)

(57,275)

238

3,321
(173)

3,148
(742)
173
(569)

2,579

303

3,154
(540)

2,614
(938)
540
(398)

2,216

2015

2014

101.0p
100.9p

86.9p
86.8p

*  This measure is the formal profit before tax measure under IFRS but it is not the result attributable to shareholders.  This is principally because the corporate taxes 

of the Group include those on the income of consolidated with-profits and unit-linked funds that, through adjustments to benefits, are borne by policyholders. 
These amounts are required to be included in the tax charge of the Company under IAS 12. Consequently, the profit before all taxes measure (which is determined 
after deducting the cost of policyholder benefits and movements in the liability for unallocated surplus of the PAC with-profits fund after adjusting for taxes borne 
by policyholders) is not representative of pre-tax profits attributable to shareholders.

133

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Year ended 31 December

Profit for the year

Note

2015  £m

2014  £m

2,579

2,216

Other comprehensive income:
Items that may be reclassified subsequently to profit or loss
Exchange movements on foreign operations and net investment hedges:

Exchange movements arising during the year
Cumulative exchange loss of Japan life business recycled through profit or loss
Related tax

Net unrealised valuation movements on securities of US insurance operations classified 

as available-for-sale: 
Net unrealised holding (losses) gains arising during the year
Less: net gains included in the income statement on disposal and impairment

Total

Related change in amortisation of deferred acquisition costs 
Related tax

Total

Items that will not be reclassified to profit or loss
Shareholders’ share of actuarial gains and losses on defined benefit pension schemes:

Gross
Related tax

A1

C3.3(b)

C5.1(b)

68
46
4

118

(1,256)
(49)

(1,305)

337
339

(629)

(511)

27
(5)

22

215
–
5

220

1,039
(83)

956

(87)
(304)

565

785

(12)
2

(10)

Other comprehensive (loss) income for the year, net of related tax

(489)

775

Total comprehensive income for the year attributable to the equity holders of the Company

2,090

2,991

134

Prudential plc Annual Report 2015 www.prudential.co.ukConsolidated statement of changes in equity

 Year ended 31 December 2015  £m

Share
 capital
note C10

Share
premium
note C10

Note

Retained
 earnings

Translation
reserve

Available-
for-sale
 securities
reserves

Share-
holders’
equity

Non-
 controlling
 interests

Total
 equity

Reserves
Profit for the year
Other comprehensive income:

Exchange movements on foreign 
operations and net investment 
hedges, net of related tax

Net unrealised valuation 

movements, net of related 
change in amortisation of 
deferred acquisition costs and 
related tax

Shareholders’ share of actuarial 
gains and losses on defined 
benefit pension schemes, 
net of tax

Total other comprehensive income (loss) 

Total comprehensive income for the year

Dividends
Reserve movements in respect 
of share-based payments 

Share capital and share premium
New share capital subscribed 

Treasury shares
Movement in own shares in respect 
of share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts 
consolidated under IFRS

Net increase in equity
At beginning of year

At end of year

B7

C10

–

–

–

–

–

–

–

–

–

–

–

–
128

128

–

2,579

–

–

2,579

–

2,579

–

–

–

–

–

–

–

7

–

–

7
1,908

–

–

22

22

2,601

(974)

39

–

(38)

20

1,648
8,788

1,915

10,436

118

–

118

–

118

–

–

118

118

–

–

–

–

–

(629)

(629)

–

22

(629)

(489)

(629)

2,090

–

–

–

–

–

(974)

39

7

(38)

20

118
31

149

(629)
956

1,144
11,811

327

12,955

–

–

–

–

–

–

–

–

–

–
1

1

(629)

22

(489)

2,090

(974)

39

7

(38)

20

1,144
11,812

12,956

135

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 Year ended 31 December 2014  £m

Share
 capital
note C10

Share
premium
note C10

Note

Retained
 earnings

Translation
reserve

Available-
for-sale
 securities
reserves

Share-
holders’
equity

Non-
 controlling
 interests

Total
 equity

–

2,216

–

–

2,216

–

2,216

220

–

220

–

220

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(895)

106

(48)

(6)

1,363
7,425

8,788

13

–

–

565

565

(10)

(10)

–

220

–

565

(10)

775

2,206

220

565

2,991

–

–

–

–

–

–

–

–

–

–

(895)

106

13

(48)

(6)

220
(189)

31

565
391

956

2,161
9,650

11,811

–
128

128

13
1,895

1,908

–

–

–

–

–

–

–

–

–

–
1

1

565

(10)

775

2,991

(895)

106

13

(48)

(6)

2,161
9,651

11,812

Reserves 
Profit for the year
Other comprehensive income:

Exchange movements on foreign 
operations and net investment 
hedges, net of related tax

Net unrealised valuation 

movements, net of related 
change in amortisation of 
deferred acquisition costs and 
related tax

Shareholders’ share of actuarial 
gains and losses on defined 
benefit pension schemes, 
net of tax

Total other comprehensive (loss) income

Total comprehensive income 

for the year

Dividends
Reserve movements in respect 
of share-based payments 

Share capital and share premium
New share capital subscribed 

Treasury shares
Movement in own shares in respect 
of share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts 
consolidated under IFRS

Net increase in equity
At beginning of year

At end of year

B7

C10

136

Prudential plc Annual Report 2015 www.prudential.co.ukConsolidated statement of financial position

Assets

31 December

Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and other intangible assets

Total

Intangible assets attributable to with-profits funds:

Goodwill in respect of acquired subsidiaries for venture fund and other 

investment purposes 

Deferred acquisition costs and other intangible assets

Total

Total intangible assets

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors

Total 

Investments of long-term business and other operations:

Investment properties
Investment in joint ventures and associates accounted for using the equity method
Financial investments:*

Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments
Deposits 

Total 

Assets held for sale
Cash and cash equivalents

Total assets

*  Included within financial investments are £5,995 million (2014: £4,578 million) of lent securities.

Note

2015  £m

2014  £m

C5.1(a)

C5.1(b)

C5.2(a)

C5.2(b)

C13

C4.1(a)(iv)

C8.1

C8.2

C1.1

C1.1

C14

D6

C3.4

C3.3

1,463
8,422

9,885

185
50

235

1,463
7,261

8,724

186
61

247

10,120

8,971

1,197
7,903
2,819
477
2,751
1,955

978
7,167
2,765
117
2,667
1,852

17,102

15,546

13,422
1,034

12,958
157,453
147,671
7,353
12,088

351,979

12,764
1,017

12,841
144,862
145,251
7,623
13,096

337,454

D1

2
7,782

824
6,409

C1,C3.1

386,985

369,204

137

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Equity and liabilities

31 December

Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus of with-profits funds:

Insurance contract liabilities
Investment contract liabilities with discretionary participation features
Investment contract liabilities without discretionary participation features
Unallocated surplus of with-profits funds

Total 

Core structural borrowings of shareholder-financed operations: 

Subordinated debt
Other

Total

Other borrowings:

Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to with-profits operations

Other non-insurance liabilities:

Obligations under funding, securities lending and sale and repurchase agreements
Net asset value attributable to unit holders of consolidated unit trusts and similar funds
Deferred tax liabilities
Current tax liabilities
Accruals and deferred income
Other creditors
Provisions 
Derivative liabilities
Other liabilities

Total

Liabilities held for sale

Total liabilities

Total equity and liabilities

Note

2015  £m

2014  £m

12,955
1

12,956

11,811
1

11,812

260,753
42,959
18,806
13,096

335,614

250,038
39,277
20,224
12,450

321,989

4,018
993

5,011

1,960
1,332

3,765
7,873
4,010
325
952
4,876
604
3,119
4,588

3,320
984

4,304

2,263
1,093

2,347
7,357
4,291
617
947
4,262
724
2,323
4,105

30,112

–

374,029

386,985

26,973

770

357,392

369,204

C4.1(a)

C6.1

C6.2(a)

C6.2(b)

C8.1

C12

C3.5(b)

D1

C1,C3.1

The consolidated financial statements on pages 133 to 281 were approved by the Board of Directors on 8 March 2016.  
They were signed on its behalf:

Paul Manduca
Chairman

Mike Wells
Group	Chief	Executive

Nic Nicandrou
Chief	Financial	Officer

138

Prudential plc Annual Report 2015 www.prudential.co.ukConsolidated statement of cash flows

Year ended 31 December

Note

2015  £m

2014  £m

Cash flows from operating activities 
Profit before tax (being tax attributable to shareholders’ and policyholders’ returns)	note	(i)
Non-cash movements in operating assets and liabilities reflected in profit before tax:

Investments 
Other non-investment and non-cash assets 
Policyholder liabilities (including unallocated surplus)
Other liabilities (including operational borrowings)

Interest income and expense and dividend income included in result before tax
Other non-cash items	note	(ii)
Operating cash items:
Interest receipts 
Dividend receipts
Tax paid

Net cash flows from operating activities

Cash flows from investing activities
Purchases of property, plant and equipment
Proceeds from disposal of property, plant and equipment
Acquisition of subsidiaries and intangibles
Sale of businesses

Net cash flows from investing activities

Cash flows from financing activities
Structural borrowings of the Group:

Shareholder-financed operations:	note	(iii)

Issue of subordinated debt, net of costs
Redemption of subordinated debt
Interest paid 

With-profits operations:	note	(iv)

Interest paid

Equity capital:

Issues of ordinary share capital
Dividends paid 

Net cash flows from financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year 

3,321

3,154

(6,814)
(1,063)
6,067
1,761
(8,726)
234

7,316
1,777
(1,340)

2,533

(256)
30
(286)
43

(469)

590
–
(288)

(9)

7
(974)

(674)

1,390
6,409
(17)

7,782

(30,746)
(1,521)
27,292
3,797
(8,315)
174

7,155
1,559
(721)

1,828

(172)
10
(535)
152

(545)

–
(445)
(330)

(9)

13
(895)

(1,666)

(383)
6,785
7

6,409

C13

C6.1

C6.2

This measure is the formal profit before tax measure under IFRS but it is not the result attributable to shareholders.

Notes
(i) 
(ii)  Other non-cash items consist of the adjustment of non-cash items to profit before tax.
(iii)  Structural borrowings of shareholder-financed operations exclude borrowings to support short-term fixed income securities programmes, non-recourse 

(iv) 

borrowings of investment subsidiaries of shareholder-financed operations and other borrowings of shareholder-financed operations. Cash flows in respect 
of these borrowings are included within cash flows from operating activities. 
Interest paid on structural borrowings of with-profits operations relate solely to the £100 million 8.5 per cent undated subordinated guaranteed bonds, which 
contribute to the solvency base of the Scottish Amicable Insurance Fund (SAIF), a ring-fenced sub-fund of the PAC with-profits fund. Cash flows in respect 
of other borrowings of with-profits funds, which principally relate to consolidated investment funds, are included within cash flows from operating activities.

139

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Prudential plc (the Company) together with its subsidiaries (collectively, the Group or Prudential) is an international financial services 
group with its principal operations in Asia, the US and the UK. Prudential offers a wide range of retail financial products and services 
and asset management services throughout these territories. The retail financial products and services principally include life insurance, 
pensions and annuities as well as collective investment schemes. 

Basis of preparation
These statements have been prepared in accordance with IFRS as issued by the International Accounting Standards Board (IASB) and 
as endorsed by the European Union (EU) as required by EU law (IAS Regulation EC1606/2032). EU-endorsed IFRS may differ from IFRS 
issued by the IASB if, at any point in time, new or amended IFRS have not been endorsed by the EU. At 31 December 2015, there were no 
unendorsed standards effective for the two years ended 31 December 2015 affecting the consolidated financial information of the Group 
and there were no differences between IFRS endorsed by the EU and IFRS issued by the IASB in terms of their application to the Group. 
The parent company statement of financial position prepared in accordance with the UK Generally Accepted Accounting Practice 
(including Financial Reporting Standard 101 Reduced Disclosure Framework) is presented on page 282.

Except for the adoption of the new and amended accounting standards for Group IFRS reporting as described in note A2, the 
accounting policies applied by the Group in determining the IFRS basis results in this report are the same as those previously applied 
in the Group’s consolidated financial statements for the year ended 31 December 2014. 

Exchange rates
The exchange rates applied for balances and transactions in currency other than the presentational currency of the Group, pounds 
sterling (GBP) were:

Local currency: £
Hong Kong
Indonesia
Malaysia
Singapore
China
India 
Vietnam
Thailand
US

Closing 
rate at 
 31 Dec 2015

Average rate
for 
 2015

Closing
rate at 
 31 Dec 2014

Average rate
for 
 2014

11.42
20,317.71
6.33
2.09
9.57
97.51
33,140.64
53.04
1.47

11.85
20,476.93
5.97
2.10
9.61
98.08
33,509.21
52.38
1.53

12.09
19,311.31
5.45
2.07
9.67
98.42
33,348.46
51.30
1.56

12.78
19,538.56
5.39
2.09
10.15
100.53
34,924.62
53.51
1.65

Certain notes to the financial statements present 2014 comparative information at Constant Exchange Rates (CER), in addition to the 
reporting at Actual Exchange Rates (AER) used throughout the consolidated financial statements. AER are actual historical exchange 
rates for the specific accounting period, being the average rates over the period for the income statement and the closing rates for the 
balance sheet at the balance sheet date. CER results are calculated by translating prior period results using the current period foreign 
exchange rate ie current period average rates for the income statement and current period closing rates for the balance sheet.

The exchange movement arising during 2015 recognised in other comprehensive income is:

Asia operations*
US operations
Unallocated to a segment (central funds)†

2015  £m

2014  £m

(5)
238
(119)

114

109
243
(137)

215

*  Includes cumulative exchange loss of Japan life business of £46 million.
† The exchange rate movement unallocated to a segment mainly reflects the translation of currency borrowings which have been designated as a net investment 

hedge against the currency risk of the investment in Jackson.

A2:  Adoption of new accounting pronouncements in 2015

The Group has adopted the annual improvements to the IFRS’s 2011-2013 cycle which were effective in 2015.

Except for a change to the presentation of the Prudential Capital business as a separate reporting segment, as described in note B1.3, 

consideration of these improvements has had no impact on the financial statements of the Group.

140

Prudential plc Annual Report 2015 www.prudential.co.ukA: Background and accounting policiesA3:  Accounting policies

A3.1  Accounting policies and use of estimates and judgements
This note provides detailed accounting policies adopted by the Group to prepare the consolidated financial statements. These 
accounting policies are applied consistently for all years presented and normally are not subject to changes unless new accounting 
standards, interpretations or amendments are introduced by the IASB.

a  Critical accounting policies, accounting estimates and judgements
Prudential believes that its critical accounting policies are limited to those referenced in the table below:

Critical accounting policies

Classification of insurance and investment contracts 
Measurement of policyholder liabilities and unallocated surplus of with-profits fund
Measurement and presentation of derivatives and debt securities of US insurance operations
Presentation of results before tax
Segmental analysis of results and earnings distributable to shareholders

Accounting 
policy reference

A3.1(c)
A3.1(d)
A3.1(j)(v)
A3.1(k)
A3.1(m)

The preparation of these financial statements requires Prudential to make estimates and judgements that affect the reported amounts of 
assets, liabilities, revenues and expenses, and the related disclosure of contingent assets and liabilities. Prudential evaluates its estimates, 
including those related to long-term business provisioning and the fair value of assets. The table below sets out items that require the 
Group to make critical estimates and judgements in applying the relevant accounting policy:

Critical accounting estimates and assumptions

Classification of insurance and investment contracts
Measurement of policyholder liabilities
Measurement of deferred acquisition costs
Determination of fair value of financial investments
Determining impairment relating to financial assets

Accounting 
policy reference

A3.1(c)
A3.1(d)
A3.1(f)
A3.1(j)(ii)
A3.1(j)(iii)

b  Basis of consolidation
The Group consolidates those investees it is deemed to control. The Group has control over an investee if all three of the following 
are met: (1) it has power over an investee; (2) it is exposed to, or has rights to, variable returns from its involvement with the investee; 
and (3) it has ability to use its power over the investee to affect its own returns. 

i  Subsidiaries
Subsidiaries are those investees which the Group controls. The vast majority of the Group’s subsidiaries are corporate entities where the 
Group holds the majority of voting rights and are consolidated. The consolidation of other vehicles held by the Group is discussed below:
The Group’s insurance operations invest in a number of limited partnerships, either directly or through unit trusts, through a mix of 
capital and loans. These limited partnerships are managed by general partners, in which the Group holds equity. Such interest in general 
partners and limited partnerships provide the Group with voting and similar rights to participate in the governance framework of the 
relevant activities in which limited partnerships are engaged in. Accounting for the limited partnerships as subsidiaries, joint ventures, 
associates or other financial investments depends on the terms of each partnership agreement and the shareholdings in the general 
partners. In the context of direct investment in limited partnerships, the following circumstances may indicate a relationship in which, 
in substance, the Group controls and consequently consolidates a limited partnership:

 — The Group has existing rights that give it the current ability to direct the relevant activities of the limited partnership, ie activities that 

significantly affect the generation of economic returns from the limited partnership’s operation;

 — The Group has the power to obtain the significant benefits of the activities of the limited partnerships. Generally, it is presumed that 

the Group has significant benefits if its participation in the limited partnership is greater than 20 per cent; and
 — The Group has the current ability to join together with other partners to direct the activities of the partnership.

The Group performs a reassessment of consolidation whenever there is a change in the substance of the relationship between the Group 
and a limited partnership. Where the Group is deemed to control a limited partnership, it is treated as a subsidiary and its results, assets 
and liabilities are consolidated. Where the Group holds a minority share in a limited partnership, with no control over their associated 
general partners, the investments are carried at fair value through profit or loss within financial investments in the consolidated statement 
of financial position.

The limited partnerships consolidated by the Group include Qualifying Partnerships as defined under the UK Partnerships (Accounts) 
Regulations 2008 (the ‘Partnerships Act’). Certain of these limited partnerships have taken advantage of the exemption under regulation 
7 of the Partnerships Act from the financial statements requirements under regulations 4 to 6, on the basis that these limited partnerships 
are dealt with on a consolidated basis in these financial statements.

141

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A3.1  Accounting policies and use of estimates and judgements continued
ii  Joint ventures and associates
Joint ventures are joint arrangements arising from a contractual agreement whereby the Group and other investors have joint control of 
the net assets of the arrangement. In a number of these arrangements, the Group’s share of the underlying net assets may be less than 
50 per cent but the terms of the relevant agreement make it clear that control is jointly exercised between the Group and the third party. 
Associates are entities over which the Group has significant influence, but it does not control. Generally it is presumed that the Group 
has significant influence if it holds between 20 per cent and 50 per cent voting rights of the entity. 

With the exception of those referred to below, the Group accounts for its investments in joint ventures and associates by using the 
equity method of accounting. The Group’s share of profit or loss of its joint ventures and associates is recognised in the income statement 
and its share of movements in other comprehensive income is recognised in other comprehensive income. The equity method of 
accounting does not apply to investments in associates and joint ventures held by the Group’s insurance or investment funds including 
venture capital business or mutual funds or unit trusts, which as allowed by IAS 28, ‘Investments in Associates and Joint Ventures’, 
are carried at fair value through profit or loss.

iii  Structured entities
Structured entities are those which have been designed so that voting or similar rights are not the dominant factor in deciding who 
controls the entity such as when any voting rights relate to administrative tasks only and the relevant activities are directed by means 
of contractual arrangements. In addition to the entities discussed above in A3.1b(i), the Group as part of its business strategy invests in 
structured entities such as Open-Ended Investment Companies (OEICs), Unit Trusts (UTs), variable interest entities, investment vehicles 
within separate accounts offered through variable annuities, collateralised debt obligations, mortgage-backed securities, and similar 
asset-backed securities. 

Open-ended investment companies and unit trusts 
The Group invests in OEICs and UTs, which invest mainly in equities, bonds, cash and cash equivalents, and properties. The Group’s 
percentage ownership in these entities can fluctuate on a daily basis according to the participation of the Group and other investors 
in them. For these entities, the following circumstances may indicate, in substance, the Group has power over an entity:

 — The entity is managed by the Group’s asset manager and the Group holds a significant investment in the entity; and
 — Where the entity is managed by an asset manager outside the Group, Prudential has existing rights that gives it the ability to direct 
the current activities of the entity. In assessing the Group’s ability to direct an entity, the Group considers its ability relative to other 
investors. The Group has a limited number of OEICs and UTs where it considers it has such ability.

For an entity managed by asset managers outside the Group with no current ability to direct its activities, the Group is deemed to have 
no power over such an entity. 

For those entities managed by the Group’s asset managers, it is generally presumed that the Group is exposed to, or has rights 
to, variable returns from an entity and has ability to use its power to affect its own returns where the Group’s holding is greater than 
50 per cent and is deemed to have no significant influence over an entity for holdings less than 20 per cent. For holdings between 
20 per cent and 50 per cent, the Group performs an assessment of power and associated control over an entity on a case-by-case basis. 
For these entities, the following circumstances may indicate that the Group controls an entity:

 — The Group has power over the relevant activities of the entity; and
 — The exposure, or rights, to variable returns (including administrative and performance fees earned by the Group’s asset manager) 

from the entity is higher than the Group’s interest.

Where the Group is deemed to control these entities they are treated as a subsidiary and are consolidated, with the interests of investors 
other than the Group being classified as liabilities and appear as net asset value attributable to unit holders of consolidated unit trusts and 
similar funds. 

Where the Group does not control these entities (as it is deemed to be acting as an agent) and they do not meet the definition 

of associates, they are carried at fair value through profit or loss within financial investments in the consolidated statement of 
financial position. 

Where the Group’s asset manager sets up the OEICs and UTs as part of asset management operations, the Group’s interest is limited 
to the administration fees charged to manage the assets of such entities. With no participation in these entities, the Group does not retain 
risks associated with OEICs and UTs. For these open-ended investment companies and unit trusts, the Group is not deemed to control 
the entities but to be acting as an agent.

The Group generates returns and retains the ownership risks in investment vehicles commensurate to its participation and does not 

have any further exposure to the residual risks of these investment vehicles. 

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Jackson offers variable contracts that invest contract holders’ premiums, at the contract holders’ direction, in investment vehicles 
(‘Separate Accounts’) that invest in equity, fixed income, bonds and money market mutual funds. The contract holder retains the 
underlying returns and the ownership risks related to the separate accounts and its underlying investments. The shareholders’ economic 
interest in separate accounts is limited to the administrative fees charged. The separate accounts are set up as separate regulated entities 
governed by a Board of Governors or trustees for which the majority of the members are independent of Jackson or any affiliated entity. 
The independent members represent contract holders’ interest and are responsible for any decision making that impacts contract 
holders’ interest and governs the operational activities of the entities’ advisers, including asset managers managing the investment 
vehicles. Accordingly, the Group does not control these vehicles. These investments are carried at fair value through profit or loss within 
financial investments in the consolidated statement of financial position.

Other structured entities
The Group holds investments in mortgage-backed securities, collateralised debt obligations and similar asset-backed securities that are 
actively traded in a liquid market. The Group is not the sponsor of the vehicles in which it holds investments and has no administrative 
rights over the vehicles’ activities. The Group generates returns and retains the ownership risks commensurate to its holding and its 
exposure to the investments. Accordingly the Group does not have power over the relevant activities of such vehicles and all are carried 
at fair value through profit or loss within financial investments in the consolidated statement of financial position. 

The table below provides aggregate carrying amounts of the investments in unconsolidated structured entities reported in the 

Group’s statement of financial position: 

Statement of financial position line items
Equity securities and portfolio holdings in 

unit trusts
Debt securities

Total

2015  £m

2014  £m

OEICs/UTs

Separate
account
 assets

Other
 structured
 entities

OEICs/UTs

Separate
account
 assets

Other
 structured
 entities

12,945
–

12,945

91,022
–

91,022

–
11,735

11,735

12,690
–

12,690

81,741
–

81,741

–
12,715

12,715

The Group generates returns and retains the ownership risks in these investments commensurate to its participation and does not have 
any further exposure to the residual risks or losses of the investments or the vehicles in which it holds investments.

As at 31 December 2015, the Group does not have an agreement, contractual or otherwise, or intention to provide financial support 

to structured entities that could expose the Group to a loss. 

c  Classification of insurance and investment contracts 
IFRS 4 requires contracts written by insurers to be classified as either ‘insurance contracts’ or ‘investment contracts’ depending on the 
level of insurance risk transferred. Insurance risk is a pre-existing risk, other than financial risk, transferred from the contract holder to the 
contract issuer. If significant insurance risk is transferred to the Group then it is classified as an insurance contract. Contracts that transfer 
financial risk to the Group but not significant insurance risk are termed investment contracts. Furthermore, some contracts, both 
insurance and investment, contain discretionary participating features representing the contractual right to receive additional benefits 
as a supplement to guaranteed benefits: 

a  That are likely to be a significant portion of the total contract benefits;
b  Whose amount or timing is contractually at the discretion of the insurer; and
c  That are contractually based on asset or fund performance, as discussed in IFRS 4.

Business units

Asia

US

UK

Insurance contracts and investment contracts 
with discretionary participation features

Investment contracts without discretionary 
participation features

 — With-profits contracts
 — Non-participating term contracts
 — Whole life contracts
 — Unit-linked policies
 — Accident and health policies

 — Variable annuity contracts
 — Fixed annuity contracts
 — Life insurance contracts

 — Minor amounts for a number of small 

categories of business

 — Guaranteed investment contracts (GICs) 
 — Minor amounts of ‘annuity certain’ contracts

 — With-profits contracts 
 — Bulk and individual annuity business 
 — Non-participating term contracts

 — Certain unit-linked savings and similar 

contracts

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A3.1  Accounting policies and use of estimates and judgements continued
d  Measurement of policyholder liabilities and unallocated surplus of with-profits funds
The measurement basis of policyholder liabilities is dependent upon the classification of the contracts under IFRS 4 described in note 
A3.1(c) above. 

IFRS 4 permits the continued usage of previously applied Generally Accepted Accounting Practices (GAAP) for insurance contracts 
and investment contracts with discretionary participating features. Accordingly, except for UK regulated with-profits funds which were 
measured under FRS 27 as discussed below, the modified statutory basis of reporting as set in the Statement of Recommended Practice 
issued by Association of British Insurers (ABI SORP) was adopted by the Group on first time adoption of IFRS in 2005. FRS 27 and the 
ABI SORP were withdrawn in the UK for the accounting periods beginning in or after 2015. As used in these consolidated financial 
statements, the terms ‘FRS 27’ and the ‘ABI SORP’ refer to the requirements of these pronouncements prior to their withdrawal. 

For investment contracts that do not contain discretionary participating features, IAS 39 is applied and, where the contract includes 

an investment management element, IAS 18, ‘Revenue’, applies.

For with-profits funds, as the shareholders’ participation in the cost of bonuses arises only on distribution, the Group has elected 

to account for the unallocated surplus of UK regulated with-profits funds as a liability with no allocation to equity.

The policy of measuring contract liabilities at business unit level is noted below. Additional details are discussed in note C4.2.

i  Insurance contracts 
Asia insurance operations
The policyholder liabilities for businesses in Asia are determined in accordance with methods prescribed by local GAAP adjusted to 
comply, where necessary, with the modified statutory basis. Refinements to the local reserving methodology are generally treated as 
changes in estimates, dependent on their nature. 

For the operations in India, Taiwan and, up until 2015, Japan, the local GAAP is not appropriate as a starting point in the context of the 

modified statutory basis, and, instead, the accounting for insurance contracts is based on US GAAP. For these operations the business 
written is primarily non-participating linked and participating business. The future policyholder benefit provisions for non-participating 
linked business are determined using the net level premium method, with an allowance for surrenders, maintenance and claim expenses. 
Rates of interest used in establishing the policyholder benefit provisions vary by operation depending on the circumstances attaching 
to each block of business. Where appropriate, liabilities for participating business for these operations include provisions for the 
policyholders’ interest in investment gains and other surpluses that have yet to be declared as bonuses.
  While the basis of valuation of liabilities in this business is in accordance with the requirements of the ABI SORP, it may differ from 
that determined on the modified statutory basis for UK operations with the same features.

US insurance operations
In accordance with the modified statutory basis, the policyholder liabilities for Jackson’s conventional protection-type policies are 
determined under US GAAP principles with locked-in assumptions for mortality, interest, policy lapses and expenses along with 
provisions for adverse deviations. For other policies, the policyholder liabilities includes the policyholder account balance. 
Acquisition costs are accounted for as explained in note A3.1(f) below.

UK insurance operations
The UK regulated with-profits funds are accounted for by the voluntary application of the UK accounting standard FRS 27 ‘Life 
Assurance’ that requires liabilities to be calculated as the realistic basis liabilities. The realistic basis liabilities are measured by reference 
to the PRA’s Peak 2 basis of reporting. This Peak 2 basis requires the value of liabilities to be calculated as:

 — A with-profits benefits reserve; plus
 — Future policy related liabilities; plus
 — The realistic current liabilities of the fund.

The with-profits benefits reserve is primarily based on the retrospective calculation of accumulated asset shares but is adjusted to reflect 
future policyholder benefits and other outgoings. Asset shares broadly reflect the policyholders’ share of the with-profits fund assets 
attributable to their policies.
  The future policy-related liabilities must include a market consistent valuation of costs of guarantees, options and smoothing, less any 
related charges, and this amount is determined using either a stochastic approach, hedging costs or a series of deterministic projections 
with attributed probabilities. 
  The Peak 2 basis realistic liabilities for with-profits business currently include the element for the shareholders’ share of the future 
cost of bonuses consistent with the contract asset shares. For accounting purposes under FRS 27, this latter item is not shown as part 
of contract liabilities. This is because, consistent with the current basis of financial reporting, shareholder transfers are recognised only 
on declaration. Instead, the shareholders’ share of future costs of bonuses is included within the liabilities for unallocated surplus.
Other UK insurance contracts that contain significant insurance risk include unit-linked, annuity and other non-profit business. 

For the purposes of local regulations, segregated accounts are established for linked business for which policyholder benefits are wholly 
or partly determined by reference to specific investments or to an investment-related index. The interest rates used in establishing 
policyholder benefit provisions for pension annuities in the course of payment are adjusted each year. Mortality rates used in establishing 
policyholder benefits are based on published mortality tables adjusted to reflect actual experience.

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ii  Investment contracts with discretionary participation features
For investment contracts with discretionary participation features, the accounting basis is consistent with the accounting for similar 
with-profits insurance contracts. 

iii  Investment contracts without discretionary participation features
The measurement of investment contracts without discretionary participation features is carried out in accordance with IAS 39 to reflect 
the deposit nature of the arrangement, with premiums and claims reflected as deposits and withdrawals and taken directly to the 
statement of financial position as movements in the financial liability balance.

Under IFRS, investment contracts (excluding those with discretionary participation features) accounted for as financial liabilities 
in accordance with IAS 39 which also offer investment management services, require the application of IAS 18 for the revenue attached 
to these services. Incremental, directly attributable acquisition costs relating to the investment management element of these contracts 
are capitalised and amortised in line with the related revenue. If the contracts involve up-front charges, this income is also deferred 
and amortised through the income statement in line with contractual service provision.

For those investment contracts in the US with fixed and guaranteed terms, the Group uses the amortised cost model to measure the 

liability.
  Those investment contracts without fixed and guaranteed terms are designated as fair value through profit or loss because the 
resulting liabilities are managed and their performance is evaluated on a fair value basis. Where the contract includes a surrender option 
its carrying value is subject to a minimum carrying value equal to its surrender value.

iv  Unallocated surplus of with-profits funds
Unallocated surplus represents the excess of assets over policyholder liabilities for the Group’s with-profits funds that have yet to be 
appropriated between policyholders and shareholders. As allowed under IFRS 4, the Group has opted to continue to record unallocated 
surplus of with-profits funds wholly as a liability with no allocation to equity. The annual excess (shortfall) of income over expenditure 
of the with-profits funds, after declaration and attribution of the cost of bonuses to policyholders and shareholders, is transferred to 
(from) the unallocated surplus each year through a charge (credit) to the income statement. The balance retained in the unallocated 
surplus represents cumulative income arising on the with-profits business that has not been allocated to policyholders or shareholders. 
The balance of the unallocated surplus is determined after full provision for deferred tax on unrealised appreciation on investments.

e  Reinsurance
The measurement of reinsurance assets is consistent with the measurement of the underlying direct insurance contracts. 
The treatment of any gains or losses arising on the purchase of reinsurance contracts is dependent on the underlying accounting basis 
of the entity concerned.

f  Deferred acquisition costs for insurance contracts 
Except for acquisition costs of with-profits contracts of the UK regulated with-profits funds, which are accounted for under the realistic 
PRA regime, costs of acquiring new insurance business are accounted for in a way that is consistent with the principles of the ABI SORP 
with deferral and amortisation against margins in future revenues on the related insurance policies. Costs of acquiring new insurance 
business, principally commissions, marketing and advertising and certain other costs associated with policy insurance and underwriting 
that are not reimbursed by policy charges, are specifically identified and capitalised as part of deferred acquisition costs. In general, this 
deferral is presentationally shown by an explicit carrying value in the balance sheet. However, in some Asia operations the deferral is 
implicit through the reserving methodology. The recoverability of the explicitly and implicitly deferred acquisition costs is measured and 
are deemed impaired if the projected margins are less than the carrying value. To the extent that the future margins differ from those 
anticipated, then an adjustment to the carrying value will be necessary.

The deferral and amortisation of acquisition costs is of most relevance to the Group’s results for Asia and US insurance operations. 

The deferred acquisition costs for US and some Asia operations are determined with reference to US GAAP principles.

Asia insurance operations
For those territories applying US GAAP to insurance assets and liabilities, as permitted by the ABI SORP, principles similar to those set 
out in the US insurance operations paragraph below are applied to the deferral and amortisation of acquisition costs. For other territories 
in Asia, the general principles of the ABI SORP are applied with, as described above, deferral of acquisition costs being either explicit 
or implicit through the reserving basis.

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A3.1  Accounting policies and use of estimates and judgements continued
US insurance operations
Under IFRS 4, the Group applies ‘grandfathered’ US GAAP for measuring the insurance assets and liabilities of US insurance operations. 
The Group applies FAS ASU 2010-26 on ‘Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts’ and 
capitalises only those incremental costs directly relating to successfully acquiring a contract. 

For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity and interest-sensitive life 

business, acquisition costs are deferred and amortised in line with expected gross profits on the relevant contracts. For fixed and fixed 
index annuity and interest-sensitive life business, the key assumption is the long-term spread between the earned rate on investments 
and the rate credited to policyholders, which is based on an annual spread analysis. In addition, expected gross profits depend on 
mortality assumptions, assumed unit costs and terminations other than deaths (including the related charges), all of which are based 
on a combination of Jackson’s actual industry experience and future expectations. A detailed analysis of actual mortality, lapse and 
expenses experience is performed using internally developed experience studies. 

For US variable annuity business, a key assumption is the long-term investment return from the separate accounts, which is 

determined using a mean reversion methodology. Under the mean reversion methodology, projected returns over the next five years 
are flexed (subject to capping) so that, combined with the actual rates of return for the current and the previous two years the assumed 
long-term level of returns from the separate accounts is maintained. The projected rates of return are capped at no more than 15 per cent 
for each of the next five years. These returns affect the level of future expected profits through their effects on the fee income with 
consequential impact on the amortisation of deferred acquisition costs. The level of acquisition costs carried in the statement of financial 
position is also sensitive to unrealised valuation movements on debt securities held to back the liabilities and solvency capital. 
Further details are discussed in note C5.1(b).

As permitted by IFRS 4, Jackson uses shadow accounting to make adjustments to the deferred acquisition costs which are recognised 

directly in other comprehensive income. Jackson accounts for the majority of its investment portfolio on an available-for-sale basis 
whereby unrealised gains and losses are recognised in other comprehensive income. To the extent that recognition of unrealised gains 
or losses on available-for-sale securities causes adjustments to the carrying value and amortisation patterns of deferred acquisition costs 
and deferred income, these adjustments are recognised in other comprehensive income to be consistent with the treatment of the gains 
or losses on the securities. More precisely, shadow deferred acquisition costs adjustments reflect the change in deferred acquisition 
costs that would have arisen if the assets held in the statement of financial position had been sold, crystallising unrealised gains or losses, 
and the proceeds reinvested at the yields currently available in the market.

UK insurance operations
For UK regulated with-profits funds where the Prudential Regulation Authority (PRA) realistic regime is applied, the basis of setting 
liabilities is such that it would be inappropriate for acquisition costs to be deferred, therefore these costs are expensed as incurred. 
The majority of the UK shareholder-backed business is individual and Group annuity business where the deferral of acquisition 
costs is negligible.

g  Liability adequacy test
The Group performs adequacy testing on its insurance liabilities to ensure that the carrying amounts (net of related deferred acquisition 
costs) and, where relevant, present value of acquired in-force business is sufficient to cover current estimates of future cash flows. 
Any deficiency is immediately charged to the income statement.

h  Earned premiums, policy fees and claims paid
Premium and annuity considerations for conventional with-profits policies and other protection type insurance policies are recognised 
as revenue when due. Premiums and annuity considerations for linked policies, unitised with-profits and other investment type policies 
are recognised as revenue when received or, in the case of unitised or unit-linked policies, when units are issued. These amounts exclude 
premium taxes and similar duties where Prudential collects and settles taxes borne by the customer.

Policy fees charged on linked and unitised with-profits policies for mortality, asset management and policy administration are 

recognised as revenue when related services are provided.
  Claims paid include maturities, annuities, surrenders and deaths. Maturity claims are recorded as charges on the policy maturity date. 
Annuity claims are recorded when each annuity instalment becomes due for payment. Surrenders are charged to the income statement 
when paid and death claims are recorded when notified.

i  Investment return
Investment return included in the income statement principally comprises interest income, dividends, investment appreciation/
depreciation (realised and unrealised gains and losses) on investments designated as fair value through profit or loss, and realised gains 
and losses (including impairment losses) on items held at amortised cost and Jackson’s debt securities designated as available-for-sale. 
Movements in unrealised appreciation/depreciation of Jackson’s debt securities designated as available-for-sale are recorded in other 
comprehensive income. Interest income is recognised as it accrues, taking into account the effective yield on investments. 
Dividends on equity securities are recognised on the ex-dividend date and rental income is recognised on an accrual basis.

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i  Investment classification
The Group holds financial investments in accordance with IAS 39, whereby subject to specific criteria, financial instruments are required 
to be accounted for under one of the following categories: 

 — Financial assets and liabilities at fair value through profit or loss – this comprises assets and liabilities designated by management 

as fair value through profit or loss on inception and derivatives that are held for trading. These investments are measured at fair value 
with all changes thereon being recognised in investment return in the income statement;

 — Financial investments on an available-for-sale basis – this comprises assets that are designated by management as available-for-sale 

and/or do not fall into any of the other categories. These assets are initially recognised at fair value plus attributable transaction costs. 
For available-for-sale debt securities, the difference between their cost and par value is amortised to the income statement using the 
effective interest rate. The effective interest rate is the rate that exactly discounts estimated future cash receipts through the expected 
life of the financial instrument or, when appropriate, a shorter period to the net carrying amount of the financial asset;

 — Available-for-sale assets are subsequently measured at fair value. Interest income is recognised on an effective interest basis in the 
income statement. Except for foreign exchange gains and losses on debt securities, not in functional currency, which are included 
in the income statement, unrealised gains and losses are recognised in other comprehensive income. Upon disposal or impairment, 
accumulated unrealised gains and losses are transferred from other comprehensive income to the income statement as realised gains 
or losses; and

 — Loans and receivables – except for those designated as at fair value through profit or loss or available-for-sale, these instruments 
comprise non-quoted investments that have fixed or determinable payments. These instruments include loans collateralised by 
mortgages, deposits, loans to policyholders and other unsecured loans and receivables. These investments are initially recognised 
at fair value plus transaction costs. Subsequently, these instruments are carried at amortised cost using the effective interest method. 

The Group uses the trade date method to account for regular purchases and sales of financial assets.

ii  Use of fair value
The Group uses current bid prices to value its investments with quoted prices. Actively traded investments without quoted prices are 
valued using prices provided by third parties as described further in note C3.2. If there is no active established market for an investment, 
the Group applies an appropriate valuation technique such as a discounted cash flow technique.

Determining the fair value of financial investments when the markets are not active
The Group holds certain financial investments for which the markets are not active. These can include financial investments which are 
not quoted on active markets and financial investments for which markets are no longer active as a result of market conditions eg market 
illiquidity. When the markets are not active, there is generally no or limited observable market data to account for financial investments 
at fair value. The determination of whether an active market exists for a financial investment requires management’s judgement. 
If the market for a financial investment of the Group is not active, the fair value is determined by using valuation techniques. 

The Group establishes fair value for these financial investments by using quotations from independent third parties, such as brokers or 
pricing services, or by using internally developed pricing models. Priority is given to publicly available prices from independent sources 
when available, but overall the source of pricing and/or the valuation technique is chosen with the objective of arriving at a fair value 
measurement which reflects the price at which an orderly transaction would take place between market participants on the 
measurement date. The valuation techniques include the use of recent arm’s-length transactions, reference to other instruments 
that are substantially the same, discounted cash flow analysis, option-adjusted spread models and, if applicable, enterprise valuation 
and may include a number of assumptions relating to variables such as credit risk and interest rates. Changes in assumptions relating 
to these variables could positively or negatively impact the reported fair value of these financial investments.

Financial investments measured at fair value are classified into a three level hierarchy as described in note C3.2(b).

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A3:  Accounting policies continued

A3.1  Accounting policies and use of estimates and judgements continued
iii  Determining impairment in relation to financial assets
Available-for-sale securities
The majority of Jackson’s debt securities portfolio are accounted for on an available-for-sale basis. The consideration of evidence 
of impairment requires management’s judgement. In making this determination the factors considered include, for example:

Determining factors

Consideration of evidence of impairment

Whether the decline of the 
financial investment’s fair value 
is substantial

The impact of the duration of the 
security on the calculation of the 
revised estimated cash flows

A substantial decline in fair value might be indicative of a credit loss event that would lead to 
a measurable decrease in the estimated future cash flows.

The duration of a security to maturity helps to inform whether assessments of estimated future 
cash flows that are higher than market value are reasonable.

The duration and extent to which 
the amortised cost exceeds fair 
value

This factor provides an indication of how the contractual cash flows and effective interest rate of a 
financial asset compares with the implicit market estimate of cash flows and the risk attaching to a ‘fair 
value’ measurement. The length of time for which that level of difference has been in place may also 
provide further evidence as to whether the market assessment implies an impairment loss has arisen.

The financial condition and 
prospects of the issuer

These factors and other observable conditions may indicate that an investment is impaired.

If a loss event that will have a detrimental effect on cash flows is identified, an impairment loss is recognised in the income statement. 
The loss recognised is determined as the difference between the book cost and the fair value of the relevant impaired securities. 
This loss comprises the effect of the expected loss of contractual cash flows and any additional market-price-driven temporary 
reductions in values.

For Jackson’s residential mortgage-backed and other asset-backed securities, all of which are classified as available-for-sale, the 
model used to analyse cash flows begins with the current delinquency experience of the underlying collateral pool for the structure, 
by applying assumptions about how much of the currently delinquent loans will eventually default, and multiplying this by an assumed 
loss severity. Additional factors are applied to anticipate ageing effects. After applying a cash flow simulation an indication is obtained 
as to whether or not the security has suffered, or is anticipated to suffer, contractual principal or interest payment shortfalls. If a shortfall 
applies an impairment charge is recorded. The difference between the fair value and book cost for unimpaired securities designated 
as available-for-sale is accounted for as unrealised gains or losses, with the movements unless impaired in the accounting period being 
included in other comprehensive income.

The Group’s review of fair value involves several criteria, including economic conditions, credit loss experience, other issuer-specific 
developments and future cash flows. These assessments are based on the best available information at the time. Factors such as market 
liquidity, the widening of bid/ask spreads and a change in cash flow assumptions can contribute to future price volatility. If actual 
experience differs negatively from the assumptions and other considerations used in the consolidated financial statements, unrealised 
losses currently in equity may be recognised in the income statement in future periods. Additional details on the impairments of the 
available-for-sale securities of Jackson are described in note C3.5(d).

Assets held at amortised cost
Financial assets classified as loans and receivables under IAS 39 are carried at amortised cost using the effective interest rate method. 
The loans and receivables include loans collateralised by mortgages, deposits and loans to policyholders. In estimating future cash flows, 
the Group looks at the expected cash flows of the assets and applies historical loss experience of assets with similar credit risks that has 
been adjusted for conditions in the historical loss experience which no longer exist, or for conditions that are expected to arise. The 
estimated future cash flows are discounted using the financial asset’s original or variable effective interest rate and exclude credit losses 
that have not yet been incurred. 

The risks inherent in reviewing the impairment of any investment include: the risk that market results may differ from expectations; 
facts and circumstances may change in the future and differ from estimates and assumptions; or the Group may later decide to sell the 
asset as a result of changed circumstances.

Certain mortgage loans of the UK insurance operations and, consequent upon the purchase of REALIC in 2012 by Jackson, policy 
loans held to back funds withheld under reinsurance arrangements have been designated at fair value through profit or loss, as these 
loan portfolios are managed and evaluated on a fair value basis. 

Assets carried at cost or amortised cost are subject to impairment testing where appropriate under IFRS requirements.

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Prudential plc Annual Report 2015 www.prudential.co.ukA: Background and accounting policies continuedReversal of impairment loss
If, in subsequent periods, an impaired debt security held on an available-for-sale basis or an impaired loan or receivable recovers in value 
(in part or in full), and this recovery can be objectively related to an event occurring after the impairment, then the previously recognised 
impairment loss is reversed through the income statement (in part or in full).

iv  Derivatives and hedge accounting
Derivative financial instruments are used to reduce or manage investment, interest rate and currency exposures, to facilitate efficient 
portfolio management and for investment purposes. 

The Group may designate certain derivatives as hedges. 
For hedges of net investments in foreign operations, the effective portion of any change in fair value of derivatives or other financial 

instruments designated as net investment hedges is recognised in other comprehensive income. The ineffective portion of changes 
in the fair value of the hedging instrument is recorded in the income statement. The gain or loss on the hedging instrument is recognised 
directly within the other comprehensive income of the foreign operation. 

The Group does not regularly seek to apply fair value or cash flow hedging treatment under IAS 39. The Group has no fair value and 

cash flows hedges under IAS 39 at 31 December 2015 and 2014.

All derivatives that are not designated as hedging instruments are carried at fair value with movements in fair value being recorded 

in the income statement.

The primary areas of the Group’s continuing operations where derivative instruments are held are the UK with-profits funds and 

annuity business, and Jackson.

For UK with-profits funds the derivative programme is used for the purposes of efficient portfolio management or reduction 

in investment risk. 

For shareholder-backed UK annuity business the derivatives are held to contribute to the matching as far as practical, of asset returns 

and duration with those of liabilities to policyholders. The carrying value of these liabilities is sensitive to the return on the matching 
financial assets including derivatives held. 

For Jackson, an extensive derivative programme is maintained. Value movements on the derivatives held can be very significant 

in their effect on shareholder results. Further details on this aspect of the Group’s financial reporting are described in note B1.2.

v  Measurement and presentation of derivatives and debt securities of US insurance operations
The policies for these items are significant factors in contributing to the volatility of the income statement result and shareholders’ equity. 
Under IAS 39, derivatives are required to be carried at fair value. Unless net investment hedge accounting is applied, value movements 
on derivatives are recognised in the income statement. 

For derivative instruments of Jackson that are entered into to mitigate economic exposures, the Group has considered whether 
it is appropriate to undertake the necessary operational changes to qualify for hedge accounting so as to achieve matching of value 
movements in hedging instruments and hedged items in the performance statements. In reaching the decision a number of factors 
were particularly relevant. These were:

 — IAS 39 hedging criteria have been designed primarily in the context of hedging and hedging instruments that are assessable as 

financial instruments that are either stand-alone or separable from host contracts, rather than, for example, duration characteristics 
of insurance contracts;

 — The high hurdle levels under IAS 39 of ensuring hedge effectiveness at the level of individual hedge transactions;
 — The difficulties in applying the macro hedge provisions under IAS 39 (which are more suited to banking arrangements) to Jackson’s 

derivative book;

 — The complexity of asset and liability matching of US life insurers such as those with Jackson’s product range; and finally
 — Whether it is possible or desirable, without an unacceptable level of costs and constraint on commercial activity, to achieve the 

accounting hedge effectiveness required under IAS 39.

Taking account of these considerations, the Group has decided that, except for occasional circumstances, it is not appropriate to seek 
to achieve hedge accounting under IAS 39. As a result of this decision, the total income statement results are more volatile as the 
movements in the value of Jackson’s derivatives are reflected within it. This volatility is reflected in the level of short-term fluctuations 
in investment returns, as shown in notes B1.1 and B1.2.

Under IAS 39, unless carried at amortised cost (subject to impairment provisions where appropriate) under the held-to-maturity 
category, debt securities are also carried at fair value. The Group has chosen not to classify any financial assets as held-to-maturity. 
Debt securities of Jackson are designated as available-for-sale with value movements, unless impaired, being recorded as movements 
within other comprehensive income. Impairments are recorded in the income statement.

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A3.1  Accounting policies and use of estimates and judgements continued
vi  Embedded derivatives
Embedded derivatives are present in host contracts issued by various Group companies, in particular Jackson. They are embedded 
within other non-derivative host financial instruments and insurance contracts to create hybrid instruments. Embedded derivatives 
meeting the definition of an insurance contract are accounted for under IFRS 4. Where economic characteristics and risks of the 
embedded derivatives are not closely related to the economic characteristics and risks of the host instrument, and where the hybrid 
instrument is not measured at fair value with the changes in fair value recognised in the income statement, the embedded derivative is 
bifurcated and carried at fair value as a derivative in accordance with IAS 39. For Jackson’s ‘not for life’ Guaranteed Minimum Withdrawal 
Benefit and Fixed Index Annuity reserves the determination of fair value requires assumptions regarding future mix of Separate Account 
assets, equity volatility levels, and policyholder behaviour.

In addition, the Group applies the option under IFRS 4 to not separate and fair value surrender options embedded in host contracts 
and with-profits investment contracts whose strike price is either a fixed amount or a fixed amount plus interest. Further details on the 
valuation basis for embedded derivatives attaching to Jackson’s life assurance contracts are provided in note C4.2. 

vii  Securities lending and reverse repurchase agreements
The Group is party to various securities lending agreements (including repurchase agreements) under which securities are loaned 
to third parties on a short-term basis. The loaned securities are not derecognised; rather, they continue to be recognised within the 
appropriate investment classification. The Group’s policy is that collateral in excess of 100 per cent of the fair value of securities loaned 
is required from all securities’ borrowers and typically consists of cash, debt securities, equity securities or letters of credit.

In cases where the Group takes possession of the collateral under its securities lending programme, the collateral, and corresponding 

obligation to return such collateral, are recognised in the consolidated statement of financial position. 

The Group is also party to various reverse repurchase agreements under which securities are purchased from third parties with 

an obligation to resell the securities. The securities are not recognised as investments in the statement of financial position.

viii  Derecognition of financial assets and liabilities
The Group’s policy is to derecognise financial assets when it is deemed that substantially all the risks and rewards of ownership have 
been transferred. 

The Group derecognises financial liabilities only when the obligation specified in the contract is discharged, cancelled or has expired.

ix  Financial liabilities designated at fair value through profit or loss
Consistent with the Group’s risk management and investment strategy and the nature of the products concerned, the Group has 
designated under IAS 39 classification certain financial liabilities at fair value through profit or loss as these instruments are managed 
and their performance evaluated on a fair value basis. These instruments include liabilities related to consolidated collateralised debt 
obligations and net assets attributable to unit holders of consolidated unit trusts and similar funds.

k  Presentation of results before tax
The total tax charge for the Group reflects tax that, in addition to relating to shareholders’ profits, is also attributable to policyholders and 
unallocated surplus of with-profits funds and unit-linked policies. This is explained in more detail in note B5. Reported profit before the 
total tax charge is not representative of pre-tax profits attributable to shareholders. Accordingly, in order to provide a measure of pre-tax 
profits attributable to shareholders the Group has chosen to adopt an income statement presentation of the tax charge and pre-tax 
results that distinguishes between policyholder and shareholder components.

l  Segments
Under IFRS 8 ‘Operating Segments’, the Group determines and presents operating segments based on the information that is internally 
provided to the Group Executive Committee which is the Group’s chief operating decision maker. 
  The operating segments identified by the Group reflect the Group’s organisational structure, which is by both geography (Asia, US 
and UK) and by product line (insurance operations and asset management). 
  The products of the insurance operations contain both significant and insignificant levels of insurance risk. The products are managed 
together and there is no distinction between these two categories other than for accounting purposes. This segment also includes the 
commission earned on general insurance business and investment subsidiaries held to support the Group’s insurance operations. 
  Asset management comprises both internal and third-party asset management services, inclusive of portfolio and mutual fund 
management, where the Group acts as an adviser, and broker-dealer activities. The nature of the products and the managing of the 
business differ from the risks inherent in the insurance operations segments, and the regulatory environment of the asset management 
industry differs from that of the insurance operations segments.

Further information on the Group’s operating segments is provided in note B1.3.

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The Group uses operating profit based on longer-term investment returns as the segmental measure of its results. The basis of calculation 
is disclosed in note B1.3.

For shareholder-backed business, with the exception of debt securities held by Jackson and assets classified as loans and receivables 

at amortised cost, all financial investments and investment property are designated as assets at fair value through profit or loss. 
The short-term fluctuations affect the result for the year and the Group provides additional analysis of results before and after the effects 
of short-term fluctuations in investment returns, together with other items that are of a short-term, volatile or one-off nature. The effects 
of short-term fluctuations include asymmetric impacts where the measurement bases of the liabilities and associated derivatives used 
to manage the Jackson annuity business differ as described in note B1.2.

Short-term fluctuations in investment returns on assets held by with-profits fund, do not affect directly reported shareholder results. 

This is because (i) the unallocated surplus of with-profits funds is accounted for as a liability and (ii) excess or deficits of income and 
expenditure of the funds over the required surplus for distribution are transferred to or from unallocated surplus. 

n  Borrowings
Although initially recognised at fair value, net of transaction costs, borrowings, excluding liabilities of consolidated collateralised debt 
obligations, are subsequently accounted for on an amortised cost basis using the effective interest method. Under the effective interest 
method, the difference between the redemption value of the borrowing and the initial proceeds (net of related issue costs) is amortised 
through the income statement to the date of maturity or for hybrid debt, over the expected life of the instrument.

o  Investment properties
Investments in leasehold and freehold properties not for occupation by the Group, including properties under development for future 
use as investment properties, are carried at fair value, with changes in fair value included in the income statement. Properties are valued 
annually either by the Group’s qualified surveyors or by taking into consideration the advice of professional external valuers using the 
Royal Institution of Chartered Surveyors valuation standards. Each property is externally valued at least once every three years. 

Leases of investment property where the Group has substantially all the risks and rewards of ownership are classified as finance leases 

(leasehold property). Finance leases are capitalised at the lease’s inception at the lower of the fair value of the leased property and the 
present value of the minimum lease payments. 

p  Pension schemes
For the Group’s defined benefit schemes, if the present value of the defined benefit obligation exceeds the fair value of the scheme 
assets, then a liability is recorded in the Group’s statement of financial position. By contrast, if the fair value of the assets exceeds the 
present value of the defined benefit obligation then the surplus will only be recognised if the nature of the arrangements under the trust 
deed, and funding arrangements between the Trustee and the Company, support the availability of refunds or recoverability through 
agreed reductions in future contributions. In addition, if there is a constructive obligation for the Company to pay deficit funding, this 
is also recognised such that the financial position recorded for the scheme reflects the higher of any underlying IAS 19 deficit and the 
obligation for deficit funding.
  The Group utilises the projected unit credit method to calculate the defined benefit obligation. This method sees each period 
of service as giving rise to an additional unit of benefit entitlement and measures each unit separately to build up the final obligation. 
Estimated future cash flows are then discounted at a high-quality corporate bond rate, adjusted to allow for the difference in duration 
between the bond index and the pension liabilities where appropriate, to determine its present value. These calculations are performed 
by independent actuaries.
  The plan assets of the Group’s pension schemes include several insurance contracts that have been issued by the Group. 
These assets are excluded from plan assets in determining the pension surplus or deficit recognised in the consolidated statement 
of financial position.
  The aggregate of the actuarially determined service costs of the currently employed personnel and the net interest on the net defined 
benefit liability (asset) at the start of the period, is charged to the income statement. Actuarial and other gains and losses as a result 
of changes in assumptions or experience variances are recognised as other comprehensive income. 
  Contributions to the Group’s defined contribution schemes are expensed when due.

q  Share-based payments and related movements in own shares
The Group offers share award and option plans for certain key employees and a Save As You Earn plan for all UK and certain overseas 
employees. Shares held in trust relating to these plans are conditionally gifted to employees.
  The compensation expense charged to the income statement is primarily based upon the fair value of the options granted, the vesting 
period and the vesting conditions.

The Company has established trusts to facilitate the delivery of Prudential plc shares under employee incentive plans and 

savings-related share option schemes. The cost to the Company of acquiring these treasury shares held in trusts is shown as a deduction 
from shareholders’ equity.

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A3:  Accounting policies continued

A3.1  Accounting policies and use of estimates and judgements continued
r  Tax 
Current tax expense is charged or credited based upon amounts estimated to be payable or recoverable as a result of taxable amounts for 
the current year and adjustments made in relation to prior years. Prudential is subject to tax in numerous jurisdictions and the calculation 
of the total tax charge inherently involves a degree of estimation and judgement. The positions taken in tax returns where applicable 
tax regulation is subject to interpretation are recognised in full in the determination of the tax charge in the financial statements if the 
Group considers that it is probable that the taxation authority will accept those positions. Otherwise, provisions are established based 
on management’s estimate and judgement of the likely amount of the liability, or recovery.

The total tax charge includes tax expense attributable to both policyholders and shareholders. The tax expense attributable to 

policyholders comprises the tax on the income of the consolidated with-profits and unit-linked funds. In certain jurisdictions, such as the 
UK, life insurance companies are taxed on both their shareholders’ profits and on their policyholders’ insurance and investment returns 
on certain insurance and investment products. Although both types of tax are included in the total tax charge in the Group’s consolidated 
income statement, they are presented separately in the consolidated income statement to provide the most relevant information about 
tax that the Group pays on its profits.

Deferred taxes are provided under the liability method for all relevant temporary differences. IAS 12 ‘Income Taxes’ does not require 

all temporary differences to be provided for, in particular, the Group does not provide for deferred tax on undistributed earnings of 
subsidiaries where the Group is able to control the timing of the distribution and the temporary difference created is not expected to 
reverse in the foreseeable future. Deferred tax assets are only recognised when it is more likely than not that future taxable profits will 
be available against which these losses can be utilised. 

Deferred tax is measured at the tax rates that are expected to apply to the period when the asset is realised or the liability settled, 

based on tax rates (and laws) that have been enacted or are substantively enacted at the end of the reporting period.

s  Business acquisitions and disposals
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the acquired 
company to fair value at the date of purchase. The excess of the acquisition consideration over the fair value of the assets and liabilities 
of the acquired entity is recorded as goodwill. Expenses related to acquiring new subsidiaries are expensed in the period in which they 
are incurred. Income and expenses of acquired entities are included in the income statement from the date of acquisition.

Income and expenses of entities sold during the period are included in the income statement up to the date of disposal. The gain or 
loss on disposal is calculated as the difference between sale proceeds net of selling costs, less the net assets of the entity at the date of 
disposal adjusted for foreign exchange movements attaching to the sold entity that are required to be recycled to the income statement 
under IAS 21.

t  Goodwill
Goodwill arising on acquisitions of subsidiaries and businesses is capitalised and carried on the Group statement of financial position 
as an intangible asset at initial value less any accumulated impairment losses. Goodwill impairment testing is conducted annually and 
when there is an indication of impairment. For the purposes of impairment testing, goodwill is allocated to cash-generating units. 

u  Intangible assets
Intangible assets acquired on the purchase of a subsidiary or portfolio of contracts are measured at fair value on acquisition. Deferred 
acquisition costs are accounted for as described in notes A3.1(d) and A3.1(f) above. Other intangible assets, such as distribution rights 
and software, are valued initially at the price paid to acquire them and are subsequently carried at cost less amortisation and any 
accumulated impairment losses. Distribution rights relate to fees paid under bancassurance partnership arrangements for bank 
distribution of products for the term of the contract. Amounts for distribution rights are amortised on a basis to reflect the pattern in 
which the future economic benefits are expected to be consumed by reference to new business production levels. The same principles 
apply to determining the amortisation method for other intangible assets unless the pattern cannot be determined reliably, in which case 
a straight-line method is applied. Amortisation of intangible assets is charged to the ‘acquisition costs and other expenditure’ line in the 
consolidated income statement.

v  Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term highly 
liquid investments with less than 90 days maturity from the date of acquisition.

w  Shareholders’ dividends
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are approved 
by shareholders. 

x  Share capital
Where there is no obligation to transfer assets, shares are classified as equity. The difference between the proceeds received on issue 
of the shares, net of share issue costs, and the nominal value of the shares issued, is credited to share premium. Where the Company 
purchases shares for the purposes of employee incentive plans, the consideration paid, net of issue costs, is deducted from retained 
earnings. Upon issue or sale any consideration received is credited to retained earnings net of related costs.

152

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The Group’s consolidated financial statements are presented in pounds sterling, the Group’s presentation currency. Accordingly, the 
results and financial position of foreign subsidiaries must be translated into the presentation currency of the Group from their functional 
currencies, ie the currency of the primary economic environment in which the entity operates. All assets and liabilities of foreign 
subsidiaries are converted at year end exchange rates while all income and expenses are converted at average exchange rates where 
this is a reasonable approximation of the rates prevailing on transaction dates. The impact of these currency translations is recorded 
as a separate component in the statement of comprehensive income.

Foreign currency borrowings that are used to provide a hedge against Group equity investments in overseas subsidiaries are 
translated at year end exchange rates and movements recognised in other comprehensive income. Other foreign currency monetary 
items are translated at year end exchange rates with changes recognised in the income statement. 

Foreign currency transactions are translated at the spot rate prevailing at the time.

z  Earnings per share
Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number 
of ordinary shares outstanding during the year, excluding those held in employee share trusts and consolidated unit trusts and OEICs, 
which are treated as cancelled.

For diluted earnings per share, the weighted average number of shares in issue is adjusted to assume conversion of all dilutive 
potential ordinary shares. The Group’s only class of potentially dilutive ordinary shares are those share options granted to employees 
where the exercise price is less than the average market price of the Company’s ordinary shares during the year. No adjustment is made 
if the impact is anti-dilutive overall.

A3.2  New accounting pronouncements not yet effective
The following standards, interpretations and amendments have been issued but are not yet effective in 2015, including those which have 
not yet been adopted in the EU. This is not intended to be a complete list as only those standards, interpretations and amendments that 
could have an impact upon the Group’s financial statements are discussed.

Accounting pronouncements endorsed by the EU but not yet effective
Clarification of Acceptable Methods of Depreciation and Amortisation (Amendments to IAS 16 and IAS 38)
The amendments published in May 2014 provide additional guidance on how the depreciation or amortisation of property, plant and 
equipment and intangible assets should be calculated. They are effective for annual periods beginning on or after 1 January 2016, with 
earlier application being permitted. The Group has assessed the impact of the amendments and determined that they are not likely 
to have a significant impact on the Group’s financial statements.

Annual improvements to IFRSs – 2012-2014 Cycle 
The annual improvements 2012-2014 Cycle include minor changes to four IFRSs, and is effective for annual periods beginning on or after 
1 January 2016. The Group is assessing the impact of these amendments but they are not expected to have a significant impact on the 
Group’s financial statements.

Accounting pronouncements not yet endorsed by the EU 
Amendments to IAS 1 Disclosure Initiative
In December 2014, the IASB published ‘Disclosure Initiative (Amendments to IAS 1)’. The amendments aim at clarifying, rather than 
significantly changing, IAS 1 to address perceived impediments to preparers exercising their judgement in presenting their financial 
reports. The amendments are effective for annual periods beginning on or after 1 January 2016 and clarify materiality requirements, 
aggregation of specific line items in the financial statements and ordering of the notes. We have reviewed the amendments and do not 
envisage any significant change.

IFRS 15 ‘Revenue from Contracts with Customers’ 
This standard effective for annual periods beginning on or after 1 January 2018, provides a single framework to recognise revenue from 
contracts with different characteristics and overrides the framework provided for such contracts in other standards. The contracts 
excluded from the scope of this standard include:

 — Lease contracts within the scope of IAS 17 ’Leases’;
 — Insurance contracts within the scope of IFRS 4 ‘Insurance Contracts’; and
 — Financial instruments within the scope of IAS 39 ‘Financial Instruments’.

As a result of the scope exclusion above, this standard is of particular relevance only to the revenue recognition of the Group’s asset 
management contracts and the measurement of the Group’s investment contracts that do not contain discretionary participating features 
where the contracts include an investment management element. The Group is assessing the impact of this standard but it is not 
expected to have a significant impact on the Group’s financial statements.

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A3.2  New accounting pronouncements not yet effective continued 
IFRS 16 ‘Leases’
In January 2016, the IASB published a new standard, IFRS 16 ‘Leases’. The new standard brings most leases on-balance sheet for lessees 
under a single model, eliminating the distinction between operating and finance leases. Lessor accounting however remains largely 
unchanged and the distinction between operating and finance leases is retained. IFRS 16 is effective for periods beginning on or after 
1 January 2019, with earlier adoption permitted if IFRS 15 ‘Revenue from Contracts with Customers’ has also been applied. The Group 
is assessing the impact of this standard.

IFRS 9 ‘Financial instruments: Classification and Measurement’ 
In July 2014, the IASB published a complete version of IFRS 9 with the exception of macro hedge accounting. The standard becomes 
mandatorily effective for the annual periods beginning on or after 1 January 2018, with early application permitted and transitional rules 
apply. In December 2015, the IASB published for consultation an exposure draft of proposed amendments to IFRS 4 to address the 
temporary consequences of the different effective dates of IFRS 9 and the new insurance contracts standard. The proposals in the 
exposure draft includes an optional temporary exemption from applying IFRS 9 that would be available to companies whose predominant 
activity is to issue insurance contracts. Such a deferral would be available until the new Insurance Contracts Standard comes into effect 
(but it could not be used after 1 January 2021). The comment period closed on 8 February 2016.

This standard replaces the existing IAS 39 ‘Financial Instruments – Recognition and Measurement’, and will affect:

 — The classification and the measurement of financial assets and liabilities. 

   Under IFRS 9, financial assets are classified under one of the following categories: amortised cost, fair value through other 
comprehensive income (FVOCI) and fair value through profit or loss (FVTPL) based on their contractual cash flow characteristics 
and/or the business model in which they are held. The existing amortised cost measurement for financial liabilities is largely 
maintained under IFRS 9 but for financial liabilities designated at FVTPL, changes in fair value due to changes in entity’s own credit 
risk are to be recognised in other comprehensive income; 

 — The calculation of the impairment charge relevant for financial assets held at amortised cost or FVOCI. A new impairment model 

based on an expected credit loss approach replaces the existing IAS 39 incurred loss impairment model; and

 — The hedge accounting requirements which are more closely aligned with the risk management activities of the Company. 

The Group is assessing the impact of this standard in conjunction with the requirements of the IASB’s proposals for insurance contracts 
accounting as they are developed to a final standard. The adoption of the requirements of IFRS 9 may result in reclassification of certain 
of the Group’s financial assets and hence lead to a change in the measurement of these instruments or the performance reporting of 
value movements. In addition, for any investments classified as FVOCI, as noted above, the impairment provisioning approach is altered 
from the current IAS 39 approach. The Group does not currently apply hedge accounting for most of its derivative programmes but will 
reconsider its approach in light of new requirements under the standard on adoption. 

154

Prudential plc Annual Report 2015 www.prudential.co.ukA: Background and accounting policies continued 
 
B1:  Analysis of performance by segment 

B1.1  Segment results – profit before tax

Asia operations 
Asia insurance operations 
Eastspring Investments

Total Asia operations

US operations
Jackson (US insurance operations) 
Broker-dealer and asset management 

Total US operations

UK operations
UK insurance operations:
Long-term business*
General insurance commission note (i)

Total UK insurance operations
M&G
Prudential Capital

Total UK operations

Total segment profit

Other income and expenditure 
Investment return and other income
Interest payable on core structural borrowings 
Corporate expenditure note (ii)

Total 

Solvency II implementation costs
Restructuring costs note (iii)
Results of the sold PruHealth and PruProtect businesses*

Operating profit based on longer-term investment returns 
Short-term fluctuations in investment returns on shareholder-

backed business 

Amortisation of acquisition accounting adjustments note (iv)
Gain on sale of PruHealth and PruProtect businesses note (v)
Cumulative exchange loss on the sold Japan life business 

recycled from other comprehensive income
Costs of domestication of Hong Kong branch note (vi)

Profit before tax attributable to shareholders 

Basic earnings per share (in pence)

2015  £m

2014  £m

%

Note

AER
note (vii)

CER
note (vii)

2015 vs
2014 AER
note (vii)

2015 vs
2014 CER
note (vii)

1,209
115

1,324

1,691
11

1,702

1,167
28

1,195
442
19

1,656

4,682

1,050
90

1,140

1,431
12

1,443

729
24

753
446
42

1,040
91

1,131

1,543
13

1,556

729
24

753
446
42

1,241

3,824

1,241

3,928

14
(312)
(319)

(617)

(43)
(15)
–

15
(341)
(293)

(619)

(28)
(14)
23

15
(341)
(293)

(619)

(28)
(14)
23

4,007

3,186

3,290

(737)
(76)
–

(46)
–

(574)
(79)
86

–
(5)

(650)
(85)
86

–
(5)

3,148

2,614

2,636

15%
28%

16%

18%
(8)%

18%

60%
17%

59%
(1)%
(55)%

33%

22%

(7)%
9%
(9)%

0%

(54)%
(7)%
n/a

26%

(28)%
4%
n/a

n/a
n/a

20%

16%
26%

17%

10%
(15)%

9%

60%
17%

59%
(1)%
(55)%

33%

19%

(7)%
9%
(9)%

0%

(54)%
(7)%
n/a

22%

(13)%
11%
n/a

n/a
n/a

19%

2015

2014

%

AER
note (vii)

CER
note (vii)

2015 vs
2014 AER
note (vii)

2015 vs
2014 CER
note (vii)

B4(b)

B1.2

D2

B6

Based on operating profit based on longer-term investment returns
Based on profit for the year

125.8p
101.0p

96.6p
86.9p

99.5p
87.9p

30%
16%

26%
15%

*  In order to show the UK long-term business on a comparable basis, the 2014 comparative results exclude the contribution from the sold PruHealth and PruProtect businesses.

Notes
(i) 

The Group’s UK insurance operations transferred its general insurance business to Churchill in 2002. General insurance commission represents the 
commission receivable net of expenses for Prudential-branded general insurance products as part of this arrangement, which terminates at the end of 2016.
(ii) 
Corporate expenditure as shown above is for Group Head Office and Asia Regional Head Office.
(iii)  Restructuring costs are incurred in the UK and represent one-off business development expenses. 
(iv)  Amortisation of acquisition accounting adjustments principally relate to the acquired REALIC business of Jackson.
(v) 
(vi)  On 1 January 2014, the Hong Kong branch of the Prudential Assurance Company Limited was transferred to separate subsidiaries established in Hong Kong.
(vii)  For definitions of AER and CER refer to note A1.

In November 2014, PAC completed the sale of its 25 per cent equity stake in the PruHealth and PruProtect businesses to Discovery Group Europe Limited.

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B1.2  Short-term fluctuations in investment returns on shareholder-backed business  

Insurance operations:

Asia note (i)
US note (ii)
UK note (iii)

Other operations note (iv)

Total

2015  £m

2014  £m

(119)
(424)
(120)
(74)

(737)

178
(1,103)
464
(113)

(574)

Notes 
(i) 

Asia insurance operations
In Asia, the negative short-term fluctuations of £(119) million (2014: positive £178 million) primarily reflect net unrealised movements on bond holdings following 
rises in bond yields across the region during the year.

(ii)  US insurance operations

The short-term fluctuations in investment returns for US insurance operations are reported net of related credit for amortisation of deferred acquisition costs, 
of £93 million as shown in note C5.1(b) (2014: £653 million) and comprise amounts in respect of the following items:

Net equity hedge result note (a)
Other than equity-related derivatives note (b)
Debt securities note (c)
Equity-type investments: actual less longer-term return 
Other items

Total

Notes
(a)  Net equity hedge result

2015  £m

2014  £m

(504)
29
1
19
31

(424)

(1,574)
391
47
16
17

(1,103)

The purpose of the inclusion of this item in short-term fluctuations in investment returns is to segregate the amount included in pre-tax profit that relates to 
the accounting effect of market movements on both the measured value of guarantees in Jackson’s variable annuity and fixed index annuity products and 
on the related derivatives used to manage the exposures inherent in these guarantees. As the Group applies US GAAP for the measured value of the product 
guarantees this item also includes asymmetric impacts where the measurement bases of the liabilities and associated derivatives used to manage the 
Jackson annuity business differ as described below. 
The result comprises the net effect of:
–  The accounting value movements on the variable and fixed index annuity guarantee liabilities; 
–  Adjustments in respect of fee assessments and claim payments;
–  Fair value movements on free standing equity derivatives; and 
–  Related changes to DAC amortisation in accordance with the policy that DAC is amortised in line with emergence of margins.
Movements in the accounting values of the variable annuity guarantee liabilities include those for:
–  The Guaranteed Minimum Death Benefit (GMDB), and the ‘for life’ portion of Guaranteed Minimum Withdrawal Benefit (GMWB) guarantees which are 
valued under the US GAAP insurance measurement basis applied for IFRS in a way that is substantially less sensitive to the effect of equity market and 
interest rate changes. These represent the majority of the guarantees offered by Jackson; and 

–  The ‘not for life’ portion of GMWB embedded derivative liabilities which are required to be fair valued. Fair value movements on these liabilities include 

the effects of changes to levels of equity markets, implied volatility and interest rates.

The free-standing equity derivatives are held to manage equity exposures of the variable annuity guarantees and fixed index annuity embedded options.
The net equity hedge result therefore includes significant accounting mismatches and other factors that detract from the presentation of an economic 

result. These other factors include: 
–  The variable annuity guarantees and fixed index annuity embedded options being only partially fair valued under ‘grandfathered’ GAAP;
–  The interest rate exposure being managed through the other than equity-related derivative programme explained in note (b) below; and
–  Jackson’s management of its economic exposures for a number of other factors that are treated differently in the accounting frameworks such as future 

fees and assumed volatility levels.

(b)  Other than equity-related derivatives

The fluctuations for this item comprise the net effect of:
–  Fair value movements on free standing, other than equity-related derivatives;
–  Accounting effects of the Guaranteed Minimum Income Benefit (GMIB) reinsurance; and
–  Related amortisation of DAC.
The free-standing, other than equity-related derivatives, are held to manage interest rate exposures and durations within the general account and the 
variable annuity guarantees and fixed index annuity embedded options described in note (a) above. 

The direct Guaranteed Minimum Income Benefit (GMIB) liability is valued using the US GAAP measurement basis applied for IFRS reporting in a way 
that substantially does not recognise the effects of market movements. Reinsurance arrangements are in place so as to essentially fully insulate Jackson 
from the GMIB exposure. Notwithstanding that the liability is essentially fully reinsured, as the reinsurance asset is net settled, it is deemed a derivative 
under IAS 39 which requires fair valuation.

The fluctuations for this item therefore include significant accounting mismatches caused by: 

–  The fair value movements booked in the income statement on the derivative programme being in respect of the management of interest rate exposures 

of the variable and fixed index annuity business, as well as the fixed annuity business guarantees and durations within the general account; 

–  Fair value movements on Jackson’s debt securities of the general account which are recorded in other comprehensive income rather than the income 

statement; and

–  The mixed measurement model that applies for the GMIB and its reinsurance.

156

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continued 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(c)  Short-term fluctuations related to debt securities

Short-term fluctuations relating to debt securities
Credits (charges) in the year:

Losses on sales of impaired and deteriorating bonds 
Bond write downs 
Recoveries/reversals

Total charges (credits) in the year

Less: Risk margin allowance deducted from operating profit based on longer-term investment returns note

Interest-related realised gains:

Arising in the year
Less:  Amortisation of gains and losses arising in current and prior years to operating profit based on longer-term 

investment returns

Related amortisation of deferred acquisition costs

Total short-term fluctuations related to debt securities

2015  £m

2014  £m

(54)
(37)
18

(73)
83

10

102

(108)

(6)

(3)

1

(5)
(4)
19

10
78

88

63

(87)

(24)

(17)

47

Note
The debt securities of Jackson are held in the general account of the business. Realised gains and losses are recorded in the income statement with 
normalised returns included in operating profit with variations from year to year included in the short-term fluctuations category. The risk margin reserve 
charge for longer-term credit-related losses included in operating profit based on longer-term investment returns of Jackson for 2015 is based on an average 
annual risk margin reserve of 23 basis points (2014: 24 basis points) on average book values of US$54.6 billion (2014: US$54.5 billion) as shown below:

Moody’s rating category (or equivalent under 
NAIC ratings of mortgage-backed securities)

A3 or higher
Baa1, 2 or 3
Ba1, 2 or 3
B1, 2 or 3
Below B3

Total

2015

2014

Average
book
value

 US$m

28,185
24,768
1,257
388
35

54,633

RMR

Annual 
expected loss

%

US$m

0.13
0.25
1.17
3.08
3.70

0.23

(37)
(62)
(15)
(12)
(1)

(127)

Average
book
value

US$m

27,912
24,714
1,390
385
92

54,493

£m

(24)
(40)
(10)
(8)
(1)

(83)

RMR

Annual 
expected loss

% 

US$m

0.12
0.25
1.23
3.04
3.70

0.24

(34)
(62)
(17)
(12)
(4)

(129)

£m

(21)
(38)
(10)
(7)
(2)

(78)

Related amortisation of deferred acquisition costs 

(see below)

Risk margin reserve charge to operating profit for 

longer-term credit related losses

24

16

25

15

(103)

(67)

(104)

(63)

Consistent with the basis of measurement of insurance assets and liabilities for Jackson’s IFRS results, the charges and credits to operating profits based 
on longer-term investment returns are partially offset by related amortisation of deferred acquisition costs.

In addition to the accounting for realised gains and losses described above for Jackson general account debt securities, included within the statement 

of other comprehensive income is a pre-tax charge for unrealised losses on debt securities classified as available-for-sale net of related change in 
amortisation of deferred acquisition costs of £(968) million (2014: net unrealised gains of £869 million). Temporary market value movements do not reflect 
defaults or impairments. Additional details of the movement in the value of the Jackson portfolio are included in note C3.3(b).

(iii)  UK insurance operations

The negative short-term fluctuations in investment returns for UK insurance operations of £(120) million (2014: positive £464 million) include net unrealised 
movements on fixed income assets supporting the capital of the shareholder-backed annuity business, reflecting the rise in bond yields since the end of 2014.

(iv)  Other 

The negative short-term fluctuations in investment returns for other operations of £(74) million (2014: negative £(113) million) include unrealised value 
movements on investments and foreign exchange items.

(v)  Default losses

The Group did not experience any default losses on its shareholder-backed debt securities portfolio in 2015 or 2014.

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B1:  Analysis of performance by segment continued

B1.3  Determining operating segments and performance measure of operating segments
Operating segments
The Group’s operating segments, determined in accordance with IFRS 8 ‘Operating Segments’, are as follows:

Insurance operations:

 — Asia

 — US (Jackson)

 — UK

Asset management operations:

 — Eastspring Investments

 — US broker-dealer and asset management 

 — M&G 

 — Prudential Capital

The Group’s operating segments are also its reportable segments for the purposes of internal management reporting. Prior to 2015, 
the Group incorporated Prudential Capital into the M&G operating segment for the purposes of segment reporting. To better reflect 
the economic characteristics of the two businesses, the Group has in 2015 made a change to present Prudential Capital as a separate 
reportable segment rather than aggregating this segment within M&G. 

Performance measure
The performance measure of operating segments utilised by the Company is IFRS operating profit attributable to shareholders based 
on longer-term investment returns, as described below. This measurement basis distinguishes operating profit based on long-term 
investment returns from other constituents of the total profit as follows:

 — Short-term fluctuations in investment returns on shareholder-backed business*;
 — Gain on the sale of the Group’s stake in the PruHealth and PruProtect businesses in 2014; 
 — Amortisation of acquisition accounting adjustments arising on the purchase of business. This comprises principally the charge for 

the adjustments arising on the purchase of REALIC in 2012; 

 — The recycling of the cumulative exchange translation loss on the sold Japan life business from other comprehensive income to the 

income statement in 2015. See note D1 for further details; and

 — The costs associated with the domestication of the Hong Kong branch which became effective on 1 January 2014.

Segment results that are reported to the Group Executive Committee include items directly attributable to a segment as well as those 
that can be allocated on a reasonable basis. Unallocated items are mainly in relation to the Group Head Office and the Asia Regional 
Head Office.

*  Including the impact of short-term market effects on the carrying value of Jackson’s guarantee liabilities and related derivatives as explained below. 

Determination of operating profit based on longer-term investment return for investment and liability movements:
a  General principles
(i)  UK style with-profits business 
The operating profit based on longer-term returns reflects the statutory transfer gross of attributable tax. Value movements in the 
underlying assets of the with-profits funds do not affect directly the determination of operating profit.

(ii)  Unit-linked business
The policyholder unit liabilities are directly reflective of the underlying asset value movements. Accordingly, the operating results based 
on longer-term investment returns reflect the current period value movements in both the unit liabilities and the backing assets.

(iii)  US variable annuity and fixed index annuity business
This business has guarantee liabilities which are measured on a combination of fair value and other US GAAP derived principles. 
These liabilities are subject to an extensive derivative programme to manage equity and, with those of the general account, interest rate 
exposures. The principles for determination of the operating profit and short-term fluctuations are necessarily bespoke, as discussed 
in section (c) below. 

(iv)  Business where policyholder liabilities are sensitive to market conditions 
Under IFRS, the degree to which the carrying values of liabilities to policyholders are sensitive to current market conditions varies 
between territories depending upon the nature of the ‘grandfathered’ measurement basis. In general, in those instances where the 
liabilities are particularly sensitive to routine changes in market conditions, the accounting basis is such that the impact of market 
movements on the assets and liabilities is broadly equivalent in the income statement, and operating profit based on longer-term 
investments returns is not distorted. In these circumstances, there is no need for the movement in the liability to be bifurcated between 
the elements that relate to longer-term market conditions and short-term effects.

However, some types of business movements in liabilities do require bifurcation to ensure that at the net level (ie after allocated 

investment return and charge for policyholder benefits) the operating result reflects longer-term market returns.

Examples of where such bifurcation is necessary are in Hong Kong and for UK shareholder-backed annuity business, as explained 

in sections b(i) and d(i), respectively.

158

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continued(v)  Other shareholder-financed business
The measurement of operating profit based on longer-term investment returns reflects the particular features of long-term insurance 
business where assets and liabilities are held for the long-term and for which the accounting basis for insurance liabilities under current 
IFRS is not generally conducive to demonstrating trends in underlying performance of life businesses exclusive of the effects of short-
term fluctuations in market conditions. In determining the profit on this basis, the following key elements are applied to the results of the 
Group’s shareholder-financed operations.

Except in the case of assets backing liabilities which are directly matched (such as linked business) or closely correlated with value 

movements (as discussed below) operating profit based on longer-term investment returns for shareholder-financed business is 
determined on the basis of expected longer-term investment returns.

Debt, equity-type securities and loans 
Longer-term investment returns comprise actual income receivable for the period (interest/dividend income) and for both debt and 
equity-type securities longer-term capital returns. 

In principle, for debt securities and loans, the longer-term capital returns comprise two elements:

 — Risk margin reserve based charge for the expected level of defaults for the period, which is determined by reference to the credit 

quality of the portfolio. The difference between impairment losses in the reporting period and the risk margin reserve charge to the 
operating result is reflected in short-term fluctuations in investment returns; and

 — The amortisation of interest-related realised gains and losses to operating results based on longer-term investment returns to the date 

when sold bonds would have otherwise matured.

At 31 December 2015, the level of unamortised interest-related realised gains and losses related to previously sold bonds for the Group 
was a net gain of £567 million (2014: £467 million).

Equity type securities
For equity-type securities, the longer-term rates of return are estimates of the long-term trend investment returns for income and capital 
having regard to past performance, current trends and future expectations. Equity-type securities held for shareholder-financed 
operations other than the UK annuity business, unit-linked and US variable annuity are of significance for the US and Asia insurance 
operations. Different rates apply to different categories of equity-type securities.

Derivative value movements
Generally, derivative value movements are excluded from operating results based on longer-term investment returns (unless those 
derivative value movements broadly offset changes in the accounting value of other assets and liabilities included in operating profit). 
The principal example of non-equity based derivatives (for example interest rate swaps and swaptions) whose value movements are 
excluded from operating profit arises in Jackson, as discussed below in section (c).

b  Asia insurance operations
(i)  Business where policyholder liabilities are sensitive to market conditions 
For certain Asia non-participating business, for example in Hong Kong, the economic features are more akin to asset management 
products with policyholder liabilities reflecting asset shares over the contract term. For these products, the charge for policyholder 
benefits in the operating results should reflect the asset share feature rather than volatile movements that would otherwise be reflected 
if the local regulatory basis (also applied for IFRS basis) was used. 

For certain other types of non-participating business, longer-term interest rates are used to determine the movement in policyholder 

liabilities for determining operating results.

(ii)  Other Asia shareholder-financed business
Debt securities 
For this business the realised gains and losses are principally interest related. Accordingly, all realised gains and losses to date for these 
operations are being amortised over the period to the date those securities would otherwise have matured, with no explicit risk margin 
reserve charge.

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B1.3  Determining operating segments and performance measure of operating segments continued
Equity-type securities
For Asia insurance operations, investments in equity securities held for non-linked shareholder-financed operations amounted to 
£840 million as at 31 December 2015 (2014: £932 million). The rates of return applied in the years 2015 and 2014 ranged from 
2.73 per cent to 13.75 per cent with the rates applied varying by territory. These rates are determined after consideration by the Group’s 
in-house economists of long-term expected real government bond returns, equity risk premium and long-term inflation. These rates are 
broadly stable from period to period but may be different between countries reflecting, for example, differing expectations of inflation 
in each territory. The assumptions are for returns expected to apply in equilibrium conditions. The assumed rates of return do not reflect 
any cyclical variability in economic performance and are not set by reference to prevailing asset valuations.

The longer-term investment returns for the Asia insurance joint ventures accounted for using the equity method are determined 

on a similar basis as the other Asia insurance operations described above.

c  US Insurance operations
(i)  Separate account business
For such business the policyholder unit liabilities are directly reflective of the asset value movements. Accordingly, the operating results 
based on longer-term investment returns reflect the current period value movements in unit liabilities and the backing assets.

(ii)  US variable and fixed index annuity business
The following value movements for Jackson’s variable and fixed index annuity business are excluded from operating profit based 
on longer-term investment returns. See note B1.2 note (ii):

 — Fair value movements for equity-based derivatives;
 — Fair value movements for embedded derivatives for the ‘not for life’ portion of Guaranteed Minimum Withdrawal Benefit and fixed 

index annuity business, and Guaranteed Minimum Income Benefit reinsurance (see below);

 — Movements in the accounts carrying value of Guaranteed Minimum Death Benefit and the ‘for life’ portion of Guaranteed Minimum 
Withdrawal Benefits and Guaranteed Minimum Income Benefit liabilities, for which, under the ‘grandfathered’ US GAAP applied 
under IFRS for Jackson’s insurance assets and liabilities, the measurement basis gives rise to a muted impact of current period 
market movements;

 — A portion of the fee assessments as well as claim payments, in respect of guarantee liabilities; and
 — Related amortisation of deferred acquisition costs for each of the above items.

Embedded derivatives for variable annuity guarantee minimum income benefit
The Guaranteed Minimum Income Benefit liability, which is essentially fully reinsured, subject to a deductible and annual claim limits, 
is accounted for in accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) Subtopic 
944-80 Financial Services – Insurance – Separate Accounts (formerly SOP 03-1) under IFRS using ‘grandfathered’ US GAAP. As the 
corresponding reinsurance asset is net settled, it is considered to be a derivative under IAS 39, ‘Financial Instruments: Recognition and 
Measurement’, and the asset is therefore recognised at fair value. As the Guaranteed Minimum Income Benefit is economically reinsured, 
the mark to market element of the reinsurance asset is included as a component of short-term fluctuations in investment returns.

(iii)  Other derivative value movements
The principal example of non-equity based derivatives (for example, interest rate swaps and swaptions) whose value movements are 
excluded from operating profit, arises in Jackson. Non-equity based derivatives are primarily held by Jackson as part of a broadly-based 
hedging programme for features of Jackson’s bond portfolio (for which value movements are booked in the statement of comprehensive 
income rather than the income statement), product liabilities (for which US GAAP accounting as ‘grandfathered’ under IFRS 4 does not 
fully reflect the economic features being hedged), and the interest rate exposure attaching to equity-based embedded derivatives.

(iv)  Other US shareholder-financed business
Debt securities
Jackson is the shareholder-backed operation for which the distinction between impairment losses and interest-related realised gains 
and losses is in practice relevant to a significant extent. Jackson has used the ratings by Nationally Recognised Statistical Ratings 
Organisations (NRSRO) or ratings resulting from the regulatory ratings detail issued by the National Association of Insurance 
Commissioners (NAIC) developed by external third parties such as BlackRock Solutions to determine the average annual risk margin 
reserve to apply to debt securities held to back general account business. Debt securities held to back separate account and reinsurance 
funds withheld are not subject to risk margin reserve charge. Further details of the risk margin reserve charge, as well as the amortisation 
of interest-related realised gains and losses, for Jackson are shown in note B1.2.

160

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continuedEquity-type securities
As at 31 December 2015, the equity-type securities for US insurance non-separate account operations amounted to £1,004 million 
(2014: £1,094 million). For these operations, the longer-term rates of return for income and capital applied in 2015 and 2014, which 
reflect the combination of the average risk-free rates over the period and appropriate risk premiums are as follows:

Equity-type securities such as common and preferred stock and portfolio holdings in mutual funds
Other equity-type securities such as investments in limited partnerships and private equity funds

5.7% to 6.4%
7.7% to 8.4%

6.2% to 6.7%
8.2% to 8.7%

2015

2014

d  UK Insurance operations
(i)  Shareholder-backed annuity business 
For this business, policyholder liabilities are determined by reference to current interest rates. The value movements of the assets 
covering liabilities are closely correlated with the related change in liabilities. Accordingly, asset value movements are recorded within 
the ‘operating results based on longer-term investment returns’. Policyholder liabilities include a margin for credit risk. Variations 
between actual and best estimate expected impairments are recorded as a component of short-term fluctuations in investment returns.
The operating result based on longer-term investment returns reflects the impact of value movements on policyholder liabilities for 
annuity business in PRIL and the PAC non-profit sub-fund after adjustments to allocate the following elements of the movement to the 
category of ‘short-term fluctuations in investment returns’:

 — The impact on credit risk provisioning of actual upgrades and downgrades during the period; 
 — Credit experience compared to assumptions; and
 — Short-term value movements on assets backing the capital of the business.

Credit experience reflects the impact of defaults and other similar experience, such as asset exchanges arising from debt restructuring 
by issuers that include effectively an element of permanent impairment of the security held. Positive or negative experience compared 
to assumptions is included within short-term fluctuations in investment returns without further adjustment. The effects of other changes 
to credit risk provisioning are included in the operating result, as is the net effect of changes to the valuation rate of interest due to 
portfolio rebalancing to align more closely with management benchmark.

(ii)  Non-linked shareholder-financed business
For debt securities backing non-linked shareholder-financed business of the UK insurance operations (other than the annuity business) 
the realised gains and losses are principally interest-related. Accordingly, all realised gains and losses to date for these operations are 
being amortised over the period to the date those securities would otherwise have matured, with no explicit risk margin reserve charge.

e  Fund management and other non-insurance businesses
For these businesses, the particular features applicable for life assurance noted above do not apply. For these businesses it is 
inappropriate to include returns in the operating result on the basis described above. Instead, it is appropriate to generally include 
realised gains and losses in the operating result with temporary unrealised gains and losses being included in short-term fluctuations. 
In some instances it may also be appropriate to amortise realised gains and losses on derivatives and other financial instruments to 
operating results over a time period that reflects the underlying economic substance of the arrangements.

161

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B1.4  Segmental income statement

Insurance operations

Asset management

2015  £m

Asia

US

UK

M&G

Prudential
Capital

10,814

16,887

8,962

(364)

(320)

(473)

–

–

10,450
(299)
64

16,567
(782)
–

8,489
4,372
374

–
10
1,227

10,215

15,785

13,235

1,237

(6,580) (13,345) (10,610)

367

316

694

(330)

–

(168)

(6,543) (13,029) (10,084)

–

–

–

–

–

–

–
35
19

54

–

–

–

–

Eastspring 
Invest-
ments

–

–

US

–

–

Total
segment

36,663

(1,157)

Unallo-
cated
to a 
segment
(central
operations)
note (iii)

Group 
total

–

–

36,663

(1,157)

–
(7)
850

–
3
349

35,506
3,332
2,883

–
(28)
(388)

35,506
3,304
2,495

843

352

41,721

(416) 41,305

–

–

–

–

– (30,535)

(12) (30,547)

–

–

1,377

12

1,389

(498)

–

(498)

– (29,656)

– (29,656)

(2,651)

(1,544)

(2,025)

(810)

(82)

(832)

(278)

(8,222)

14

(8,208)

–

(13)

(46)

–

–

–

–

–

(17)

–

–

–

–

–

(30)

(282)

(312)

(46)

–

(46)

(9,240) (14,586) (12,109)

(810)

(99)

(832)

(278) (37,954)

(268) (38,222)

130

–

53

14

–

–

41

238

–

238

1,105

1,199

1,179

441

(45)

(69)

–

(104)

–

–

11

–

115

4,005

(684)

3,321

–

(173)

–

(173)

1,036

1,199

1,075

441

(45)

11

115

3,832

(684)

3,148

Gross premiums earned
Outward reinsurance 

premiums

Earned premiums, net 
of reinsurance
Investment return note (ii)
Other income

Total revenue, net of 

reinsurance

Benefits and claims 
Outward reinsurers’ share 
of benefits and claims
Movement in unallocated 
surplus of with-profits 
funds

Benefits and claims and 

movements in unallocated 
surplus of with-profits 
funds, net of reinsurance
Acquisition costs and other 
operating expenditure B3
Finance costs: interest on core 
structural borrowings of 
shareholder-financed 
operations

Disposal of Japan life business:
Cumulative loss exchange 
loss recycled from other 
comprehensive income

Total charges, net of 
reinsurance

Share of profit from joint 

ventures and associates, 
net of related tax

Profit (loss) before tax 

(being tax attributable 
to shareholders’ and 
policyholders’ returns) note (i)

Tax charge attributable to 
policyholders’ returns

Profit (loss) before tax 
attributable to 
shareholders

162

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continuedThe segmental analysis of profit (loss) before tax attributable to shareholders as represented in note B1.1 is analysed below:

Insurance operations

Asset management

2015  £m

Asia

US

UK

M&G

Prudential
Capital

Eastspring 
Invest-
ments

US

Total
segment

Unallo-
cated
to a 
segment
(central
operations)

Group 
total

1,209

1,691

1,195

442

19

11

115

4,682

(675)

4,007

(119)

(424)

(120)

(1)

(64)

(8)

(68)

(46)

–

–

–

–

–

–

–

–

–

–

–

–

–

(728)

(9)

(737)

(76)

(46)

–

–

(76)

(46)

1,036

1,199

1,075

441

(45)

11

115

3,832

(684)

3,148

Operating profit (loss) based 

on longer-term investment 
returns 

Short-term fluctuations in 
investment returns on 
shareholder-backed 
business 

Amortisation of acquisition 
accounting adjustments 
Cumulative exchange loss on 
the sold Japan life business

Profit (loss) before tax 
attributable to 
shareholders 

163

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B1.4  Segmental income statement continued

Insurance operations

Asset management

2014  £m

Asia

US

UK*

M&G

Prudential
Capital

11,193

15,654

7,358

(311)

(265)

(1,596)

–

–

10,882
3,888
49

15,389
5,438
(2)

5,762
16,447
240

–
5
1,279

–

–

–
99
12

Unallo-
cated
to a 
segment
(central
operations)

Group 
total

Eastspring 
Invest-
ments

Total
segment
note (iii)

–

–

34,205

(1,373)

32,832

(2,172)

1,373

(799)

US

–

–

–
(2)
808

–
3
307

32,033
25,878
2,693

–
(91)
(387)

32,033
25,787
2,306

14,819

20,825

22,449

1,284

111

806

310

60,604

(478)

60,126

(11,521)

(19,788)

(20,880)

254

27

1,803

20

–

(84)

(11,247)

(19,761)

(19,161)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(52,189)

1,453

(50,736)

2,084

(1,453)

631

(64)

–

(64)

–

(50,169)

–

(50,169)

(2,367)

(795)

(1,660)

(843)

(77)

(794)

(249)

(6,785)

33

(6,752)

–

(12)

(13)

–

–

–

–

–

(17)

–

–

–

–

–

(29)

(312)

(341)

(13)

–

(13)

(13,627)

(20,568)

(20,821)

(843)

(94)

(794)

(249)

(56,996)

(279)

(57,275)

133

–

128

13

–

–

29

303

–

303

1,325

257

1,756

454

(105)

–

(435)

–

1,220

257

1,321

454

17

–

17

12

–

12

90

–

3,911

(757)

3,154

(540)

–

(540)

90

3,371

(757)

2,614

Gross premiums earned
Outward reinsurance 

premiums

Earned premiums, net 
of reinsurance
Investment return note (ii)
Other income

Total revenue, net of 

reinsurance

Benefits and claims 
Outward reinsurers’ share 
of benefits and claims
Movement in unallocated 
surplus of with-profits 
funds

Benefits and claims and 

movements in unallocated 
surplus of with-profits 
funds, net of reinsurance
Acquisition costs and other 
operating expenditure B3
Finance costs: interest on core 
structural borrowings of 
shareholder-financed 
operations

Remeasurement of carrying 

value of Japan life business 
classified as held for sale

Total charges, net of 
reinsurance

Share of profit from joint 

ventures and associates, 
net of related tax

Profit (loss) before tax 

(being tax attributable 
to shareholders’ and 
policyholders’ returns) note (i)

Tax charge attributable to 
policyholders’ returns

Profit (loss) before tax 
attributable to 
shareholders

164

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continuedThe segmental analysis of profit (loss) before tax attributable to shareholders as represented in note B1.1 is analysed below: 

Insurance operations

Asset management

2014  £m

Asia

US

UK*

M&G

Prudential
Capital

Eastspring 
Invest-
ments

US

Total
segment

Unallo-
cated
to a 
segment
(central
operations)

Group 
total

1,050

1,431

776

446

42

12

90

3,847

(661)

3,186

178

(1,103)

464

(8)

(71)

–

–

–

–

–

86

(5)

8

–

–

–

(25)

–

–

–

–

–

–

–

–

–

–

–

(478)

(96)

(574)

(79)

86

(5)

–

–

–

(79)

86

(5)

1,220

257

1,321

454

17

12

90

3,371

(757)

2,614

Operating profit based on 
longer-term investment 
returns 

Short-term fluctuations in 
investment returns on 
shareholder-backed 
business 

Amortisation of acquisition 
accounting adjustments 

Gain on sale of PruHealth 

and PruProtect
Costs of domestication 
of Hong Kong branch

Profit (loss) before tax 
attributable to 
shareholders 

*  Includes the results of the sold PruHealth and PruProtect businesses.

Notes
(i) 
(ii) 

This measure is the formal profit (loss) before tax measure under IFRS but is not the result attributable to shareholders.
Investment return principally comprises:

  – Interest and dividends;
  – Realised and unrealised gains and losses on securities and derivatives classified as fair value through profit or loss under IAS 39; and
  – Realised gains and losses, including impairment losses, on securities classified as available-for-sale under IAS 39.

(iii) 

In addition to the results of the central operations, unallocated to a segment includes intra-group eliminations. This column includes the elimination 
of the intra-group reinsurance contract between the UK with-profits and Asia with-profits operations.

B1.5  Revenue

Long-term business premiums
Insurance contract premiums
Investment contracts with discretionary participation feature premiums
Inwards reinsurance premiums
Less: reinsurance premiums ceded

Earned premiums, net of reinsurance note (iv)

Investment return
Realised and unrealised (losses) and gains on securities at fair value through profit or loss
Realised and unrealised (losses) and gains on derivatives at fair value through profit or loss
Realised gains on available-for-sale securities, previously recognised in other comprehensive income*
Realised losses on loans
Interest notes (i),(ii)
Dividends
Other investment return

Investment return

Fee income from investment contract business and asset management notes (iii),(iv)

Total revenue

*  Including impairment.

2015  £m 

2014  £m 

33,618
2,839
206
(1,157)

35,506

(4,572)
(1,701)
49
(50)
7,018
1,791
769

3,304

2,495

41,305

29,973
2,637
222
(799)

32,033

16,532
142
84
(61)
6,802
1,559
729

25,787

2,306

60,126

165

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B1.5  Revenue continued

Notes
(i) 

The segmental analysis of interest income is as follows:

Insurance operations

Asset management operations

£m

2015

2014

Asia

743

777

US

1,921

1,857

UK

M&G

Prudential
Capital

4,240

4,053

18

–

107

101

US

–

–

Unallo-
cated to a 
segment
(central
operations)

Eastspring 
Invest-
ments

2

2

(13)

12

Total

7,018

6,802

Interest income includes £3 million (2014: £3 million) accrued in respect of impaired securities. 

(ii) 
(iii)  Fee income includes £19 million (2014: £23 million) relating to financial instruments that are not held at fair value through profit or loss. These fees primarily 

related to prepayment fees, late fees and syndication fees.

(iv)  The following table provides additional segmental analysis of revenue from external customers:

2015  £m

2014  £m

Asia 

US 

UK 

Intra-
group 

Total 

Asia 

US 

UK 

Intra-
group 

Total 

Revenue from external 

customers:
Insurance operations
Asset management
Unallocated corporate
Intra-group revenue*

Total revenue from external 

10,514
349
–
(178)

16,567
850
–
(90)

8,863
1,246
99
(219)

–
(487)
–
487

35,944
1,958
99
–

9,558
307
–
(146)

15,387
808
–
(84)

7,375
1,291
62
(219)

–
(449)
–
449

32,320
1,957
62
–

customers

10,685

17,327

9,989

–

38,001

9,719

16,111

8,509

–

34,339

*  Eliminated on consolidation.

Revenue from external customers comprises:

Earned premiums, net of reinsurance
Fee income from investment contract business and asset management (presented as ‘Other income’)

Total revenue from external customers

2015  £m 

2014  £m 

35,506
2,495

38,001

32,033
2,306

34,339

The asset management operations, M&G, Prudential Capital, Eastspring Investments and US asset management provide services 
to the Group insurance operations. Intra-group fees included within asset management revenue were earned by the following asset 
management segments:

Intra-group revenue generated by:

M&G
PruCap
US broker-dealer and asset management
Eastspring Investments

Total intra-group fees included within asset management segment

2015  £m

2014  £m

194
25
90
178

487

208
11
84
146

449

Revenue from external customers of Asia, US and UK insurance operations shown above are net of outwards reinsurance premiums of 
£364 million, £320 million, and £473 million respectively (2014: £311 million, £265 million and £223 million respectively). In Asia, revenue 
from external customers from no individual country exceeds 10 per cent of the Group total. The largest country is Hong Kong with a total 
revenue from external customers of £3,836 million (2014: Hong Kong £2,554 million).

Due to the nature of the business of the Group, there is no reliance on any major customers.

166

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continued 
B2:  Profit before tax – asset management operations

The profit included in the income statement in respect of asset management operations for the year is as follows:

Revenue (excluding NPH broker-dealer fees)
NPH broker-dealer fees note (i)

Gross revenue

Charges (excluding NPH broker-dealer fees)
NPH broker-dealer fees note (i)

Gross charges

Share of profit from joint ventures and associates, 

net of related tax

Profit before tax

Comprising:

Operating profit based on longer-term 

investment returns note (ii)

Short-term fluctuations in investment returns 

Profit before tax

M&G 

1,237
–

1,237

(810)
–

(810)

14

441

442
(1)

441

Prudential
Capital

54
–

54

(99)
–

(99)

–

(45)

19
(64)

(45)

2015  £m

US 

321
522

843

(310)
(522)

(832)

–

11

11
–

11

Eastspring
Investments

352
–

352

(278)
–

(278)

41

115

115
–

115

2014  £m

Total 

2,008
503

2,511

(1,477)
(503)

(1,980)

42

573

590
(17)

573

Total 

1,964
522

2,486

(1,497)
(522)

(2,019)

55

522

587
(65)

522

Notes
(i) 

The segment revenue of the Group’s asset management operations includes:
NPH broker-dealer fees which represent commissions received that are then paid on to the writing brokers on sales of investment products. To reflect their 
commercial nature the amounts are also wholly reflected as charges within the income statement. After allowing for these charges, there is no effect on profit 
from this item. The presentation in the table above shows separately the amounts attributable to this item so that the underlying revenue and charges can 
be seen.

(ii)  M&G operating profit based on longer-term investment returns: 

Asset management fee income
Other income
Staff costs
Other costs

Underlying profit before performance-related fees
Share of associate results
Performance-related fees

Total M&G operating profit based on longer-term investment returns

2015  £m 

2014  £m 

934
5
(293)
(240)

406
14
22

442

953
1
(351)
(203)

400
13
33

446

The revenue for M&G of £961 million (2014: £987 million), comprising the amounts for asset management fee income, other income and performance-related 
fees shown above, is different to the amount of £1,237 million shown in the main table of this note. This is because the £961 million (2014: £987 million) is after 
deducting commissions which would have been included as charges in the main table. The difference in the presentation of commission is aligned with how 
management reviews the business. 

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B3:  Acquisition costs and other expenditure

Acquisition costs incurred for insurance policies
Acquisition costs deferred less amortisation of acquisition costs
Administration costs and other expenditure
Movements in amounts attributable to external unit holders of consolidated investment funds

Total acquisition costs and other expenditure 

2015  £m

2014  £m

(3,275)
431
(4,746)
(618)

(8,208)

(2,668) 
916
(4,486) 
(514) 

(6,752) 

Total acquisition costs and other expenditure includes:

(a)  Total depreciation and amortisation expense of £(755) million (2014: £(159) million) relates primarily to amortisation of deferred 
acquisition costs of insurance contracts and asset management contracts. The segmental analysis of total depreciation and 
amortisation expense is analysed below.

(b)  The charge for non-deferred acquisition costs and the amortisation of those costs that are deferred, was £(2,845) million 

(2014: £(1,752) million). These amounts comprise £(2,818) million and £(27) million for insurance and investment contracts 
respectively (2014: £(1,714) million and £(38) million respectively).

(c)  Interest expense, excluding interest on core structural borrowings of shareholder-financed operations, amounted to £(147) million 
(2014: £(128) million) and is included as part of administrative costs and other expenditure. The segmental interest expense is 
analysed below.

(d)  Finance costs which are represented by interest on core structural borrowings of £(312) million (2014: £(341) million) comprises 

£(282) million (2014: £(312) million) interest on core debt of the parent company, £(13) million (2014: £(12) million) of interest on the 
surplus notes of US insurance operations, and £(17) million (2014: £(17) million) on Prudential Capital’s bank loan.

(e)  Movements in amounts attributable to external unit holders are in respect of those OEICs and unit trusts which are required to be 

consolidated and comprises a charge of £(599) million (2014: £(258) million) for UK insurance operations and a charge of £(19) million 
(2014: £(256) million) for Asia insurance operations.

(f)   Analysis of depreciation and amortisation expense, and interest expense:

Insurance operations

Asset management operations

£m

Asia

US

UK

M&G

Prudential
Capital

Eastspring
Investments

US

Total
segment

Unallo-
cated to a
 segment
(central
operations)

Total

(175)

(206)

(453)

140

–

–

(19)

(13)

(93)

(64)

(93)

(81)

(8)

(10)

–

–

–

–

(22)

(26)

(3)

(2)

–

–

(2)

(2)

(734)

(144)

(21)

(15)

(755)

(159)

–

–

(134)

(120)

(13)

(8)

(147)

(128)

Depreciation and 

amortisation expense

2015

2014

Interest expense
2015

2014

(g)  There were no fee expenses relating to financial liabilities held at amortised cost included in acquisition costs in 2015 and 2014.

B3.1  Staff and employment costs
The average number of staff employed by the Group during the year was:

2015

2014

15,030
4,562
5,920

25,512

13,957
4,494
5,464

23,915

Business operations:
Asia operations 
US operations 
UK operations

Total 

168

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continuedThe costs of employment were:

Business operations: 

Wages and salaries 
Social security costs 

Pension costs:

Defined benefit schemes*
Defined contribution schemes

Total 

2015  £m

2014  £m

1,370
101

(63)
67

1,323
100

66
54

1,475

1,543

*  The (credit) charge incorporates the effect of actuarial gains and losses.

B3.2  Share-based payment
a  Description of the plans 
The Group operates a number of share award and share option plans that provides Prudential plc shares to participants upon vesting. 
The plans which are in operation include Prudential Long-Term Incentive Plan (PLTIP), Annual Incentive Plan (AIP), Group Performance 
Share Plan (GPSP), Jackson Long-Term Incentive Plan (Jackson LTIP), savings-related share option schemes, share purchase plans and 
deferred bonus plans. Some of these plans are participated in by executive directors, the details of which are described in the directors’ 
remuneration report. In addition, the following information is provided.

Share scheme

Description

Prudential Corporation Asia 
Long-Term Incentive Plan 
(PCA LTIP)

The PCA LTIP provides eligible employees with conditional awards. Awards are discretionary and 
on a year-by-year basis determined by Prudential’s full year financial results and the employee’s 
contribution to the business. Awards vests after three years subject to the employee being in 
employment. Vesting of awards may also be subject to performance conditions. All awards are 
made in Prudential shares, or ADRs, except for countries where share awards are not feasible due 
to securities and/or tax reasons, where awards will be replaced by the cash value of the shares that 
would otherwise have been transferred.

Savings-related share option 
schemes

Employees and eligible agents in a number of geographies are eligible for plans similar to the HMRC-
approved Save As You Earn (SAYE) share option scheme in the UK. Eligible employees participate 
in the international savings-related share option scheme while eligible agents based in certain regions 
of Asia can participate in the non-employee savings-related share option scheme.

Share purchase plans

Deferred bonus plans

Jackson Long-Term 
Incentive Plan

Eligible employees outside the UK are invited to participate in arrangements similar to the Company’s 
HMRC-approved UK SIP, which allows the purchase of Prudential plc shares. Staff based in Ireland 
and Asia are eligible for the Share Participation Plan.

The Company operates a number of deferred bonus schemes including the Group Deferred Bonus 
Plan, the Prudential Corporation Asia Deferred Bonus Plan (PCA DBP), the Prudential Capital 
Deferred Bonus Plan (PruCap DBP) and other arrangements. There are no performance conditions 
attached to deferred share awards made under these arrangements.

Eligible Jackson employees were previously granted share awards under a long-term incentive plan 
which rewarded the achievement of shareholder value targets. These awards were in the form of 
a contingent right to receive shares or a conditional allocation of shares. These share awards have 
vesting periods of four years and are at nil cost to the employee. Award holders do not have any right 
to dividends or voting rights attaching to the shares. The shares are held in the employee share trust 
in the form of American Depositary Receipts which are tradable on the New York Stock Exchange. 
The final awards under this arrangement were made in 2012.

169

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B3.2  Share-based payment continued
b  Outstanding options and awards 
The following table shows movement in outstanding options and awards under the Group’s share-based compensation plans 
at 31 December 2015 and 2014:

Options outstanding 
under SAYE schemes

Awards outstanding under 
incentive plans including 
conditional options

2015

2014

2015

2014

Number
of options
millions

8.6
2.2
(1.6)
(0.2)
(0.2)
–

8.8

1.1

Weighted
average
exercise
price 
£

8.29
11.11
5.72
8.14
10.15
7.47

9.44

5.71

Number
of options 
millions

10.2
2.6
(3.8)
(0.2)
(0.1)
(0.1)

8.6

0.5

Weighted
average
exercise
price 
£

5.60
11.55
3.55
6.77
7.66
5.60

8.29

4.65

Number
of awards
millions

Number
of awards
millions

28.8
9.9
(7.9)
(2.3)
–
(0.1)

28.4

27.1
10.9
(8.5)
(0.7)
–
–

28.8

Beginning of year:

Granted
Exercised
Forfeited
Cancelled
Lapsed/Expired

End of year

Options immediately exercisable, end of year

The weighted average share price of Prudential plc for the year ended 31 December 2015 was £15.49 compared to £13.75 for the 
year ended 31 December 2014.

The following table provides a summary of the range of exercise prices for Prudential plc options outstanding at 31 December.

Outstanding

Exercisable

Number
outstanding
millions

Weighted 
average remaining 
contractual life
years

Weighted average 
exercise
 prices 
£

Number
exercisable 
millions

Weighted average 
exercise
 prices 
£ 

2015

2014

2015

2014

2015

2014

2015

2014

2015

0.2
0.8
 – 
1.0
2.2
4.6

 8.8 

0.2
1.4
 – 
2.1
2.3
2.6

 8.6 

0.9
0.9
 – 
0.9
1.9
3.6

 2.6 

1.9
1.4
0.8
1.6
2.9
4.2

2.7

2.88
4.64
 – 
6.29
9.01
11.34

2.88
4.64
5.51
6.29
9.01
11.55

 – 
0.4
 – 
0.7
 – 
 – 

9.44

 8.29 

 1.1 

 – 
0.5
 – 
 – 
 – 
 – 

 0.5 

 – 
4.61
 – 
6.29
 – 
 – 

5.71

2014

 – 
4.65
5.52
 – 
 – 
 – 

4.65

Between £2 and £3
Between £4 and £5
Between £5 and £6
Between £6 and £7
Between £9 and £10
Between £11 and £12

The years shown above for weighted average remaining contractual life include the time period from end of vesting period to expiration 
of contract.

c  Fair value of options and awards
The fair value amounts estimated on the date of grant relating to all options (including conditional nil cost options) and awards, 
were determined using the Black-Scholes and the Monte Carlo option-pricing models adopting the following assumptions:

Prudential 
LTIP (TSR)

 – 
21.48
0.88
 – 
 – 
16.67
7.97

2015

SAYE
 options

2.35
22.73
1.02
3.79
11.11
13.52
2.95

Other
awards

 – 
 – 
 – 
 – 
 – 
 – 
16.28

Prudential 
LTIP (TSR)

 – 
21.91
1.25
 – 
 – 
13.18
6.07

2014

SAYE
 options

2.40
20.77
1.51
3.77
11.55
14.02
3.00

Other 
awards

 – 
 – 
 – 
 – 
 – 
 – 
12.84

Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected option life (years)
Weighted average exercise price (£)
Weighted average share price (£)
Weighted average fair value (£)

170

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continuedCompensation costs for all share-based compensation plans are determined using the Black-Scholes model or Monte Carlo 

option-pricing model. The compensation costs for all awards and options are recognised in net income over the plans’ respective vesting 
periods. The Group uses the Black-Scholes model to value all options and awards other than the Prudential LTIP (TSR) for which the 
Group uses a Monte Carlo model in order to allow for the impact of the LTIP (TSR) performance conditions. These models are used to 
calculate fair values for share options and awards at the grant date based on the quoted market price of the stock at the measurement 
date, the amount, if any, that the employees are required to pay, the dividend yield, expected volatility, risk-free interest rates and 
exercise prices. 

For all options and awards, the expected volatility is based on the market implied volatilities as quoted on Bloomberg. The Prudential 

specific at-the-money implied volatilities are adjusted to allow for the different terms and discounted exercise price on SAYE options 
by using information on the volatility surface of the FTSE 100.

Risk-free interest rates are taken from government bond spot rates with projections for two-year, three-year and five-year terms to 
match corresponding vesting periods. Dividend yield is determined as the average yield over a period of 12 months up to and including 
the date of grant. For the Prudential LTIP (TSR), volatility and correlation between Prudential and a basket of 18 competitor companies 
is required. For grants in 2015, the average volatility for the basket of competitors was 20.66 per cent. Correlations for the basket are 
calculated for each pairing from the log of daily TSR returns for the three years prior to the valuation date. Market implied volatilities are 
used for both Prudential and the components of the index. Changes to the subjective input assumptions could materially affect the fair 
value estimate.

d  Share-based payment expense charged to the income statement
Total expense recognised in the year in the consolidated financial statements relating to share-based compensation is as follows:

Share-based compensation expense
Amount accounted for as equity-settled
Carrying value at 31 December of liabilities arising from share-based payment transactions
Intrinsic value of above liabilities for which rights had vested at 31 December

2015  £m 

2014  £m 

111
110
6
6

99
93
16
9

B3.3  Key management remuneration
Key management constitutes the directors of Prudential plc as they have authority and responsibility for planning, directing and 
controlling the activities of the Group.

Total key management remuneration is analysed in the following table:

Salaries and short-term benefits
Post-employment benefits
Share-based payments

2015  £m 

2014  £m 

17.1
1.1
15.5

33.7

15.9
1.0
16.2

33.1

The share-based payments charge comprises £10.4 million (2014: £11.0 million), which is determined in accordance with IFRS 2, 
‘Share-based Payment’ (see note B3.2) and £5.1 million (2014: £5.2 million) of deferred share awards.

Total key management remuneration includes total directors’ remuneration of £42.7 million (2014: £50.5 million) less LTIP releases 
of £19.4 million (2014: £28.4 million) as shown in the directors’ remuneration table and related footnotes in the directors’ remuneration 
report. Further information on directors’ remuneration is given in the directors’ remuneration report. 

B3.4  Fees payable to the auditor

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor and its associates for other services:

Audit of subsidiaries pursuant to legislation
Audit-related assurance services
Tax compliance services
Other assurance services 
Services relating to corporate finance transactions
All other services

Total fees paid to the auditor

In addition, there were fees incurred of £0.1 million (2014: £0.1 million) for the audit of pension schemes.

2015  £m 

2014  £m 

2.0

7.2
3.1
0.7
2.2
0.2
1.2

2.0

6.6
2.9
0.7
1.9
0.1
2.4

16.6

16.6

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The following features are of relevance to the determination of the 2015 results:

a  Asia insurance operations 
In 2015, the IFRS operating profit based on longer-term investment returns for Asia insurance operations included a profit of £62 million 
(2014: £49 million) representing a number of non-recurring items, none of which are individually significant. 

b  UK insurance operations
Annuity business
Allowance for credit risk
For IFRS reporting, the results for UK shareholder-backed annuity business are particularly sensitive to the allowances made for credit 
risk. The allowance is reflected in the deduction from the valuation rate of interest for discounting projected future annuity payments 
to policyholders that would have otherwise applied. Credit risk allowance comprises (i) an amount for long-term best estimate defaults, 
and (ii) additional provisions for credit risk premium, downgrade resilience and short-term defaults.

The weighted components of the bond spread over swap rates for shareholder-backed fixed and linked annuity business for PRIL, 

the principal company which writes the UK’s shareholder-backed business, based on the asset mix at these dates are shown below. 

Bond spread over swap rates note (i)

Credit risk allowance:

Long-term expected defaults note (ii)
Additional provisions note (iii)

Total credit risk allowance

Liquidity premium

31 Dec 2015  bps

31 Dec 2014  bps

Pillar 1
regulatory
 basis

Adjustment

171

13
42

55

116

–

–
(12)

(12)

12

Pillar 1
regulatory
 basis

143

14
44

58

85

Adjustment

–

–
(12)

(12)

12

IFRS

171

13
30

43

128

IFRS

143

14
32

46

97

Notes
(i) 
(ii) 

Bond spread over swap rates reflect market observed data.
Long-term expected defaults are derived by applying Moody’s data from 1970 to 2009 and the definition of the credit rating used is the second highest credit 
rating published by Moody’s, Standard & Poor’s and Fitch. 

(iii)  Additional provisions comprise credit risk premium, which is derived from Moody’s data from 1970 to 2009, an allowance for a one-notch downgrade of the 

portfolio subject to credit risk and an additional allowance for short-term defaults. 

The prudent Pillar 1 regulatory basis reflects the overriding objective of maintaining sufficient provisions and capital to ensure payments to policyholders 

can be made. The approach for IFRS aims to establish liabilities that are closer to ‘best estimate’.

Movement in the credit risk allowance for PRIL 
The movement during 2015 of the average basis points allowance for PRIL on Pillar 1 regulatory and IFRS bases are as follows:

Total allowance for credit risk at 31 December 2014
Credit rating changes
Asset trading
Other effects (including for new business)

Total allowance for credit risk at 31 December 2015

Pillar 1
 regulatory
 basis
Total 
bps

58
2
(2)
(3)

55

IFRS
Total
bps

46
1
(2)
(2)

43

Overall, the movement has led to the credit allowance for Pillar 1 purposes to be 32 per cent (2014: 41 per cent) of the bond spread 
over swap rates. For IFRS purposes it represents 25 per cent (2014: 32 per cent) of the bond spread over swap rates.

172

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continued 
 
The reserves for credit risk allowance at 31 December 2015 for the UK shareholder annuity fund were as follows:

PRIL
PAC non-profit sub-fund

Total 31 December 2015

Total 31 December 2014

Pillar 1
regulatory
basis
Total
£bn

1.9
0.2

2.1

2.2

IFRS
Total 
£bn

1.5
0.1

1.6

1.7

Other assumption changes
For the shareholder-backed business, in addition to the movement in the credit risk allowance discussed above, the net effect of routine 
changes to assumptions in 2015, was a credit of £31 million (2014: £28 million).

Other one-off transactions
During 2015 the UK insurance operations entered into additional longevity reinsurance transactions to extend total coverage from 
£2.3 billion of annuity liabilities at the start of the year to £8.7 billion at the end of 2015 (on a Pillar 1 basis). Overall these transactions 
generated profit of £231 million (2014: £30 million). Of the £231 million, £170 million relates to transactions undertaken in the second half 
of 2015 covering £4.8 billion of annuity liabilities (on a Pillar 1 basis). These transactions, together with other specific management actions 
undertaken to position the balance sheet more efficiently under the new Solvency II regime, gave rise to IFRS operating profit in the 
second half of 2015 of £339 million in total, which is not expected to recur in future periods.

B5:  Tax charge

a  Total tax charge by nature of expense
The total tax charge in the income statement is as follows:

Tax charge

UK tax
Overseas tax

Total tax (charge) credit

The total tax charge comprises: 

Current tax expense:
Corporation tax
Adjustments in respect of prior years

Total current tax

Deferred tax arising from:

Origination and reversal of temporary differences
Impact of changes in local statutory tax rates
Expense in respect of a previously unrecognised tax loss, tax credit or temporary difference from 

a prior period

Total deferred tax (charge) credit

Total tax charge

2015  £m

2014  £m

Current
 tax

Deferred
 tax

(218)
(516)

(734)

69
(77)

(8)

Total

(149)
(593)

(742)

Total

(578)
(360)

(938)

2015  £m

2014  £m

(782)
48

(734)

4
(22)

10

(8)

(742)

(1,102)
(6)

(1,108)

163
1

6

170

(938)

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a  Total tax charge by nature of expense continued
The current tax charge of £734 million includes £35 million (2014: £37 million) in respect of the tax charge for the Hong Kong operation. 
The Hong Kong current tax charge is calculated as 16.5 per cent for all periods on either (i) 5 per cent of the net insurance premium or 
(ii) the estimated assessable profits, depending on the nature of the business written.

The total tax charge comprises tax attributable to policyholders and unallocated surplus of with-profits funds, unit-linked policies 

and shareholders as shown below: 

Tax charge

Tax (charge) credit to policyholders’ returns
Tax charge attributable to shareholders

Total tax charge

2015  £m

2014  £m

Current
 tax

Deferred
 tax

(188)
(546)

(734)

15
(23)

(8)

Total

(173)
(569)

(742)

Total

(540)
(398)

(938)

The principal reason for the decrease in the tax charge attributable to policyholders’ returns is a reduction in the current tax owing 
to a significant decrease on investment returns in the second half of the year in the with-profits life fund in the UK insurance operations. 
The main elements of the deferred tax charge shown in the table below are a credit of £272 million relating to unrealised gains and losses 
on investments reflecting a decrease in unrealised gains on investments in the Group’s insurance operations and a charge of £200 million 
relating to short-term temporary differences reflecting future tax relief arising on decreases in policy reserves in the US insurance 
operations balances. 

The total deferred tax (charge) credit arises as follows:

Unrealised gains and losses on investments
Balances relating to investment and insurance contracts
Short-term temporary differences
Capital allowances
Unused tax losses

Deferred tax (charge) credit

2015  £m

2014  £m

272
(55)
(200)
1
(26)

(8)

(127)
(43)
309
(4)
35

170

In 2015, a deferred tax credit of £333 million (2014: charge of £(295) million) has been taken through other comprehensive income. 

b  Reconciliation of effective tax rate
For the purposes of explaining the relationship between tax expense and accounting profit, it is appropriate to consider the sources 
of profit and tax by reference to those that are attributable to shareholders and policyholders. A reconciliation of the tax charge on profit 
attributable to shareholders is provided below.

Overview of reconciliation of effective tax rate

Profit before tax
Taxation charge:

Expected tax rate
Expected tax charge
Variance from expected tax charge
Actual tax charge
Average effective tax rate

2015  £m

2014  £m

Attributable to
shareholders

Attributable to
policyholders*

3,148

173

27%
(852)
283
(569)
18%

100%
(173)
–
(173)
100%

Total

3,321

31%
(1,025)
283
(742)
22%

Attributable to
shareholders

Attributable to
policyholders*

2,614

23%
(594)
196
(398)
15%

540

100%
(540)
–
(540)
100%

Total

3,154

36%
(1,134)
196
(938)
30%

*  For the column entitled ‘Attributable to policyholders’, the profit before tax represents income, before tax attributable to policyholders and unallocated surplus of 
with-profits funds and unit-linked policies. This income is after deduction of charges for policyholder benefits and movements on unallocated surplus which are 
determined net of tax. Accordingly, the apparent 100 per cent effective tax rate shown above reflects the basis of accounting for unallocated surplus coupled with the 
IFRS requirements in respect of presentation of all pre-tax profits and all tax charges irrespective of policyholder and shareholder economic interest. 

174

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continuedReconciliation of tax charge on profit attributable to shareholders

Operating profit based on longer-term investment returns
Non-operating loss

Profit (loss) before tax attributable to shareholders

Expected tax rate*

Tax at the expected rate
Effects of recurring tax reconciliation items:

Income not taxable or taxable at concessionary rates
Deductions not allowable for tax purposes 
Items related to taxation of life insurance businesses
Deferred tax adjustments
Effect of results of joint ventures and associates
Irrecoverable withholding taxes
Other

Total

Effects of non-recurring tax reconciliation items:

Adjustments to tax charge in relation to prior years
Movements in provisions for open tax matters
Impact of changes in local statutory tax rates

Total 

Total actual tax charge/(credit)

Analysed into:

Tax on operating profit based on longer-term 

investment returns
Tax on non-operating profit

Actual tax rate:

Operating profit based on longer-term investment returns

Including non-recurring tax reconciling items
Excluding non-recurring tax reconciling items

Total profit

Asia
insurance
operations

US
insurance
operations

1,209
(173)

1,036

24%
249

(42)
15
(20)
10
(37)
–
(4)

(78)

5
(6)
(5)

(6)

165

180
(15)

15%
15%
16%

1,691
(492)

1,199

35%
420

(10)
5
(113)
–
–
–
(1)

(119)

(65)
–
–

(65)

236

408
(172)

24%
28%
20%

2015  £m

UK
insurance
operations

1,195
(120)

1,075

20%
215

Other
operations

(88)
(74)

(162)

20%
(32)

(2)
7
–
–
–
–
6

11

(7)
–
(16)

(23)

203

227
(24)

19%
21%
19%

(9)
6
–
(11)
(13)
28
2

3

–
(5)
(1)

(6)

(35)

(19)
(16)

22%
15%
22%

Total

4,007
(859)

3,148

27%
852

(63)
33
(133)
(1)
(50)
28
3

(183)

(67)
(11)
(22)

(100)

569

796
(227)

20%
22%
18%

*  The expected tax rates (rounded to the nearest whole percentage) reflect the corporation tax rates generally applied to taxable profit of the relevant country 

jurisdictions. For Asia operations the expected tax rates reflect the corporation tax rates weighted by reference to the source of profit of operations contributing 
to the aggregate business result. The expected tax rate for Other operations reflects the mix of business between UK and overseas non-insurance operations, 
which are taxed at a variety of rates. The rates will fluctuate from year to year dependent on the mix of profit. 

175

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b  Reconciliation of effective tax rate continued

Operating profit based on longer-term investment returns
Non-operating profit/(loss)

Profit (loss) before tax attributable to shareholders

Expected tax rate*
Tax at the expected rate

Effects of recurring tax reconciliation items:

Income not taxable or taxable at concessionary rates
Deductions not allowable for tax purposes 
Items related to taxation of life insurance businesses
Deferred tax adjustments
Effect of results of joint ventures and associates
Irrecoverable withholding taxes
Other

Total

Effects of non-recurring tax reconciliation items:

Adjustments to tax charge in relation to prior years
Movements in provisions for open tax matters
Impact of changes in local statutory tax rates

Total

Total actual tax charge/(credit)

Analysed into:

Tax on operating profit based on longer-term 

investment returns
Tax on non-operating profit

Actual tax rate:

Operating profit based on longer-term investment returns

Including non-recurring tax reconciling items
Excluding non-recurring tax reconciling items

Total profit

Asia
insurance
operations

US
insurance
operations

1,050
170

1,220

22%
268

(17)
13
(44)
(8)
(40)
–
(4)

(100)

(2)
7
(1)

4

172

171
1

16%
16%
14%

1,431
(1,174)

257

35%
90

(6)
–
(76)
–
–
–
1

(81)

(1)
–
–

(1)

8

419
(411)

29%
29%
3%

2014  £m

UK
insurance
operations†

753
545

1,298

21%
273

–
7
–
(7)
(8)
–
(4)

(12)

3
–
2

5

266

163
103

22%
21%
21%

Other
operations†

(48)
(113)

(161)

22%
(35)

(2)
9
–
(11)
(10)
27
7

20

(7)
(26)
–

(33)

(48)

(29)
(19)

60%
(8)%
30%

Total

3,186
(572)

2,614

23%
596

(25)
29
(120)
(26)
(58)
27
–

(173)

(7)
(19)
1

(25)

398

724
(326)

23%
24%
15%

*  The expected tax rates (rounded to the nearest whole percentage) reflect the corporation tax rates generally applied to taxable profit of the relevant country 

jurisdictions. For Asia operations the expected tax rates reflect the corporation tax rates weighted by reference to the source of profit of operations contributing 
to the aggregate business result. The expected tax rate for Other operations reflects the mix of business between UK and overseas non-insurance operations, 
which are taxed at a variety of rates. The rates will fluctuate from year to year dependent on the mix of profit. 

† In order to show the UK insurance business on a comparable basis, the full year 2014 comparatives exclude the contribution from the sold PruHealth and PruProtect 

businesses from the UK insurance operations and show it in the column for Other operations.

176

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continuedB6:  Earnings per share

Based on operating profit based on longer-term 

investment returns

Short-term fluctuations in investment returns 

on shareholder-backed business

Cumulative exchange loss on the sold Japan 

life business recycled from other 
comprehensive income

Amortisation of acquisition accounting 

adjustments 

Based on profit for the year

Based on operating profit based on longer-term 

investment returns

Short-term fluctuations in investment returns 

on shareholder-backed business
Gain on sale of PruHealth and PruProtect
Amortisation of acquisition accounting 

adjustments 

Costs of domestication of Hong Kong branch

Note

B1.2

D1

Note

B1.2

Before
 tax
note B1.1
£m 

Tax 
note B5
£m 

2015

Net of tax

Basic 
earnings
 per share

Diluted
 earnings
 per share

£m 

Pence 

Pence 

4,007

(796)

3,211

125.8p

125.6p

(737)

202

(535)

(21.0)p

(20.9)p

(46)

(76)

–

25

(46)

(51)

3,148

(569)

2,579

(1.8)p

(1.8)p

(2.0)p

101.0p

(2.0)p

100.9p

Before
 tax
note B1.1
£m 

Tax 
note B5
£m 

2014

Net of tax

Basic 
earnings
 per share

Diluted
 earnings
 per share

£m 

Pence 

Pence 

3,186

(724)

2,462

96.6p

96.5p

(574)
86

(79)
(5)

299
–

26
1

(275)
86

(53)
(4)

(10.8)p
3.4p

(2.1)p
(0.2)p

86.9p

(10.8)p
3.4p

(2.1)p
(0.2)p

86.8p

Based on profit for the year

2,614

(398)

2,216

Earnings per share are calculated based on earnings attributable to ordinary shareholders, after related tax and non-controlling interests.
The weighted average number of shares for calculating earnings per share, which excludes those held in employee share trusts and 

consolidated unit trusts and OEICs, is set out as below: 

Weighted average number of shares for calculation of:

Basic earnings per share
Shares under option at end of year
Number of shares that would have been issued at fair value on assumed option price

Diluted earnings per share

2015
millions

2014
millions

2,553
9
(6)

2,556

2,549
9
(6)

2,552

177

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B7:  Dividends

Dividends relating to reporting year:

Interim dividend
Second interim dividend/Final dividend
Special dividend

Total

Dividends declared and paid in reporting year:

Current year interim dividend
Final dividend for prior year

Total

2015

Pence 
per share

12.31p 
26.47p 
10.00p 

48.78p 

12.31p 
25.74p 

38.05p 

2014

Pence 
per share

11.19p 
25.74p 

£m

315
681
257

1,253

36.93p 

315
659

974

11.19p 
23.84p 

35.03p 

£m

287
658

945

285
610

895

Dividend per share 
Interim and special dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they 
are approved by shareholders. The final dividend for the year ended 31 December 2014 of 25.74 pence per ordinary share was paid to 
eligible shareholders on 21 May 2015 and the 2015 interim dividend of 12.31 pence per ordinary share was paid to eligible shareholders 
on 25 September 2015. From 2016, Prudential will make twice-yearly interim dividend payments to replace final/interim dividend.

The second interim ordinary and special dividend for the year ended 31 December 2015 of 26.47 pence and 10.00 pence per ordinary 
share respectively, will be paid on 20 May 2016 in sterling to shareholders on the principal register and the Irish branch register at 6.00pm 
BST on 29 March 2016 (Record Date), and in Hong Kong dollars to shareholders on the Hong Kong branch register at 4.30pm Hong Kong 
time on the Record Date (HK Shareholders). Holders of US American Depositary Receipts (US Shareholders) will be paid their dividends 
in US dollars on or about 27 May 2016. The second interim ordinary and special dividend will be paid on or about 27 May 2016 in 
Singapore dollars to shareholders with shares standing to the credit of their securities accounts with The Central Depository (Pte.) 
Limited (CDP) at 5.00pm Singapore time on the Record Date (SG Shareholders). The dividend payable to the HK Shareholders will be 
translated using the exchange rate quoted by the WM Company at the close of business on 8 March 2016. The exchange rate at which 
the dividend payable to the SG Shareholders will be translated into Singapore dollars, will be determined by CDP. 

Shareholders on the principal register and Irish branch register will be able to participate in a Dividend Reinvestment Plan. 

178

Prudential plc Annual Report 2015 www.prudential.co.ukB: Earnings performance continuedC:  Balance sheet notes

C1:  Analysis of Group position by segment and business type 

To explain the assets, liabilities and capital of the Group’s businesses more comprehensively, it is appropriate to provide analyses 
of the Group’s statement of financial position by operating segment and type of business.

C1.1  Group statement of financial position – analysis by segment 
a  Position as at 31 December 2015

2015  £m

Insurance operations

Note

Asia
C2.1

US
C2.2

UK
C2.3

Total
insurance
operations

Asset
manage-
ment
operations
C2.4

Unallo-
cated
to a
 segment
(central
opera-
tions)

Elimin-
ation
of intra-
group
debtors
and 
creditors

By operating segment

Assets
Intangible assets attributable 

to shareholders:
Goodwill 
Deferred acquisition costs and other 

intangible assets 

Total

Intangible assets attributable to 

with-profits funds:
Goodwill in respect of acquired 

subsidiaries for venture fund and 
other investment purposes

Deferred acquisition costs and other 

intangible assets

C5.2(a)

C5.2(b)

Total

Total

Deferred tax assets 
Other non-investment and non-cash 

assets note (i)
Investments of long-term business and 

other operations:
Investment properties
Investments in joint ventures and 

associates accounted for using the 
equity method
Loans 
Equity securities and portfolio 

holdings in unit trusts

Debt securities 
Other investments
Deposits

Total investments

Assets held for sale 
Cash and cash equivalents note (ii)

C5.1(a)

233

–

C5.1(b)

2,103

2,336

6,168

6,168

–

83

83

233

1,230

8,354

8,587

21

1,251

–

42

42

–

–

–

2,378

66

6,168

2,448

C8.1

185

8

193

276

132

185

50

235

–

–

–

8,822

2,646

1,251

140

5

5

13,412

13,422

–

D6

C3.4

C3.3

475
1,084

–
7,418

434
3,571

909
12,073

18,532
28,292
57
773

91,216
34,071
1,715
–

47,593 157,341
83,101 145,464
7,258
11,999

5,486
11,226

49,218 134,425 164,823 348,466

–
2,064

–
1,405

2
2,880

2
6,349

125
885

85
2,204
94
89

3,482

–
1,054

7,431

Total assets

C3.1

57,347 151,651 175,322 384,320

3,621

7,205

7,209

18,035

1,504

4,886 (10,142) 14,283

Group
Total

1,463

8,422

9,885

185

50

235

10,120

2,819

–

47

47

–

–

–

47

33

–

–

–

–

–

–

–

–

–

–
–

27
3
1
–

31

–
379

–

13,422

–
–

1,034
12,958

– 157,453
– 147,671
7,353
–
12,088
–

– 351,979

–
–

2
7,782

5,376 (10,142) 386,985

179

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C1.1  Group statement of financial position – analysis by segment continued

By operating segment

Equity and liabilities
Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated 

surplus of with-profits funds:
Insurance contract liabilities
Investment contract liabilities with 

discretionary participation features
Investment contract liabilities without 
discretionary participation features

Unallocated surplus of with-profits 

funds

Total policyholder liabilities and 

unallocated surplus of with-profits 
funds

Core structural borrowings of 

shareholder-financed operations:

Subordinated debt
Other

Total 

Operational borrowings attributable to 
shareholder-financed operations 
Borrowings attributable to with-profits 

operations 

Other non-insurance liabilities:
Obligations under funding, securities 
lending and sale and repurchase 
agreements

Net asset value attributable to unit 

holders of consolidated unit trusts 
and similar funds
Deferred tax liabilities 
Current tax liabilities 
Accruals and deferred income
Other creditors
Provisions
Derivative liabilities
Other liabilities note (iii)

Total

Liabilities held for sale

Total liabilities

2015  £m

Insurance operations

Note

Asia
C2.1

US
C2.2

UK
C2.3

Total
insurance
operations

Asset
manage-
ment
operations
C2.4

Unallo-
cated
to a
 segment
(central
opera-
tions)

Elimin-
ation
of intra-
group
debtors
and 
creditors

Group
Total

3,956
1

3,957

4,154
–

4,154

5,140
–

13,250
1

2,332
–

(2,627)
–

5,140

13,251

2,332

(2,627)

–
–

–

12,955
1

12,956

42,084 136,129

83,801 262,014

251

–

42,708

42,959

181

2,784

15,841

18,806

2,553

–

10,543

13,096

C4.1(a)

45,069 138,913 152,893 336,875

–

–

–

–

–

–

–

–

–

(1,261) 260,753

–

–

–

42,959

18,806

13,096

–

(1,261) 335,614

C6.1

C6.2

C6.2

C8.1

C8.2

C12

C3.5(b)

–
–

–

–

–

–
169

169

–
–

–

–
169

169

–
275

275

4,018
549

4,567

66

179

245

10

1,705

–

1,332

1,332

–

–

1,914

1,651

3,565

200

–
–

–

–

–

4,018
993

5,011

1,960

1,332

–

3,765

–

–

2,802
734
50
136
3,266
119
140
1,074

8,321

–

22
2,086
3
–
1,022
6
249
3,047

5,049
1,162
203
447
4,591
158
2,125
392

7,873
3,982
256
583
8,879
283
2,514
4,513

8,349

15,778

32,448

–

–

–

–
17
50
300
3,695
244
283
25

4,814

–

5,099

7,431

–
11
19
69
1,183
77
322
50

–
–
–
–
(8,881)
–
–
–

7,873
4,010
325
952
4,876
604
3,119
4,588

1,731

(8,881) 30,112

–

–

–

8,003 (10,142) 374,029

5,376 (10,142) 386,985

C3.1

53,390 147,497 170,182 371,069

Total equity and liabilities

57,347 151,651 175,322 384,320

180

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedsubsidiaries for venture fund and 
other investment purposes

Deferred acquisition costs and other 

intangible assets

C5.2(a)

C5.2(b)

–

54

54

–

–

–

2,198

84

5,197

2,343

C8.1

186

7

193

279

132

186

61

247

–

–

–

7,674

2,559

1,251

141

b  Position as at 31 December 2014

By operating segment

Assets
Intangible assets attributable 

to shareholders:
Goodwill 
Deferred acquisition costs and other 

intangible assets 

Total

Intangible assets attributable to 

with-profits funds:
Goodwill in respect of acquired 

Total

Total

Deferred tax assets 
Other non-investment and non-cash 

assets note (i)

Investments of long-term business and 

other operations:
Investment properties
Investments in joint ventures and 

associates accounted for using the 
equity method
Financial investments:

Loans 
Equity securities and portfolio 

holdings in unit trusts

Debt securities 
Other investments
Deposits

Total investments

Assets held for sale 
Cash and cash equivalents note (ii)

Total assets

2014  £m

Insurance operations

Note

Asia
C2.1

US
C2.2

UK
C2.3

Total
insurance
operations

Asset
manage-
ment
operations
C2.4

Unallo-
cated
to a
 segment
(central
opera-
tions)

Elimin-
ation
of intra-
group
debtors
and 
creditors

C5.1(a)

233

–

C5.1(b)

1,911

2,144

5,197

5,197

–

86

86

233

1,230

7,194

7,427

21

1,251

Group
Total

1,463

7,261

8,724

186

61

247

8,971

2,765

–

46

46

–

–

–

46

65

–

–

–

–

–

–

–

–

3,111

6,617

6,826

16,554

1,464

5,058

(10,295)

12,781

–

28

12,736

12,764

–

374

–

536

910

C3.4

1,014

6,719

4,254

11,987

C3.3

19,200
23,629
48
769

82,081
32,980
1,670
–

43,468 144,749
86,349 142,958
7,500
5,782
13,022
12,253

45,034 123,478 165,378 333,890

D1

819
1,684

–
904

5
2,457

824
5,045

C3.1

52,930 138,539 175,077 366,546

107

854

79
2,293
121
74

3,528

–
1,044

7,428

–

–

–

34
–
2
–

36

–
320

–

–

–

12,764

1,017

12,841

– 144,862
– 145,251
7,623
–
13,096
–

– 337,454

–
–

824
6,409

5,525

(10,295) 369,204

181

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C1.1  Group statement of financial position – analysis by segment continued

2014  £m

Insurance operations

Note

Asia

US

UK

Total
insurance
operations

Asset
manage-
ment
operations

Unallo-
cated
to a
 segment
(central
opera-
tions)

Elimin-
ation
of intra-
group
debtors
and 
creditors

Group
Total

3,548
1

3,549

4,067
–

4,067

3,804
–

11,419
1

3,804

11,420

2,077
–

2,077

(1,685)
–

(1,685)

–
–

–

11,811
1

11,812

39,670 124,076

87,655 251,401

218

–

39,059

39,277

180

2,670

17,374

20,224

2,102

–

10,348

12,450

C4.1(a)

42,170 126,746 154,436 323,352

–

–

–

–

–

–

–

–

–

(1,363) 250,038

–

–

–

39,277

20,224

12,450

–

(1,363) 321,989

C6.1

C6.2(a)

C6.2(b)

C8.1

C8.2

C12

C3.5(b)

D1

C3.1

–
–

–

–
160

160

–
275

275

–
160

160

179

–
–

–

–

–

74

253

–

1,093

1,093

–

1,156

1,191

2,347

2,161
719
65
123
2,434
110
143
686

6,441

770

22
2,308
1
–
776
5
251
2,868

5,174
1,228
414
441
5,159
202
1,381
480

7,357
4,255
480
564
8,369
317
1,775
4,034

7,387

15,670

29,498

–

–

770

49,381 134,472 171,273 355,126

52,930 138,539 175,077 366,546

3,320
549

3,869

2,004

–

–

–
14
71
55
771
72
315
39

–
–

–

–

–

3,320
984

4,304

2,263

1,093

–

2,347

–
–
–
–
(8,932)
–
–
–

7,357
4,291
617
947
4,262
724
2,323
4,105

1,337

(8,932)

26,973

–

–

770

7,210

(10,295) 357,392

5,525

(10,295) 369,204

6

–

–

–
22
66
328
4,054
335
233
32

5,070

–

5,351

7,428

By operating segment

Equity and liabilities
Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated 

surplus of with-profits funds:
Insurance contract liabilities
Investment contract liabilities with 

discretionary participation features
Investment contract liabilities without 
discretionary participation features

Unallocated surplus of with-profits 

funds

Total policyholder liabilities and 

unallocated surplus of with-profits 
funds

Core structural borrowings of 

shareholder-financed operations:

Subordinated debt
Other

Total 

Operational borrowings attributable to 
shareholder-financed operations 
Borrowings attributable to with-profits 

operations 

Other non-insurance liabilities:

Obligations under funding, securities 
lending and sale and repurchase 
agreements

Net asset value attributable to unit 

holders of consolidated unit trusts 
and similar funds
Deferred tax liabilities 
Current tax liabilities 
Accruals and deferred income
Other creditors
Provisions
Derivative liabilities
Other liabilities note (iii)

Total

Liabilities held for sale

Total liabilities

Total equity and liabilities

182

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedNotes
(i) 

Included within other non-investment and non-cash assets are accrued investment income of £2,751 million (2014: £2,667 million) and other debtors 
of £1,955 million (2014: £1,852 million). 

Accrued investment income and other debtors

2015  £m 

2014  £m 

Interest receivable
Other

Total accrued investment income 

Other debtors comprises:
Amounts due from
Policyholders
Intermediaries
Reinsurers

Other

Total other debtors

Total accrued investment income and other debtors

1,895
856

2,751

332
14
82
1,527

1,955

4,706

1,932
735

2,667

335
20
61
1,436

1,852

4,519

Of the £4,706 million (2014: £4,519 million) of accrued investment income and other debtors, £433 million (2014: £381 million) is expected to be settled after 
one year or more.

(ii) 

Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term highly liquid investments 
with less than 90 days’ maturity from the date of acquisition. The component breakdown is as follows:

Cash
Cash equivalents

Total cash and cash equivalents

2015  £m 

2014  £m 

5,030
2,752

7,782

5,166
1,243

6,409

Of the total cash and cash equivalents, £365 million (2014: £304 million) is held centrally and considered to be available for general use by the Group. 
The remaining funds are considered not to be available for general use by the Group, and include funds held for the benefit of policyholders.

(iii)  Other liabilities comprise:

Creditors arising from direct insurance and reinsurance operations
Interest payable
Other items*

Total

2015  £m 

2014  £m 

1,828
70
2,690

4,588

1,431
59
2,615

4,105

*  Of the £2,690 million (2014: £2,615 million) other items as at 31 December 2015, £2,347 million (2014: £2,201 million) related to liabilities for funds withheld under 

reinsurance arrangement of the REALIC business.

183

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C1:  Analysis of Group position by segment and business type continued

C1.2  Group statement of financial position – analysis by business type

2015  £m

2014  £m

Policyholder

Shareholder-backed business

Unit-
linked
 and
variable
 annuity

Non-
linked
business

Asset
manage-
ment
 operations

Unallo-
cated
 to a
 segment
 (central
operations)

Note

Participating
 funds

Elimin-
ations
of Intra-
group
debtors
and 
creditors

C5.1(a)

C5.1(b)

Assets
Intangible assets attributable 

to shareholders:
Goodwill 
Deferred acquisition costs and 
other intangible assets 

Total

Intangible assets attributable to 

with-profits funds:
In respect of acquired subsidiaries 
for venture fund and other 
investment purposes

Deferred acquisition costs and 
other intangible assets

Total

Total

Deferred tax assets 
Other non-investment and non-cash 

C8.1

–

–

–

185

50

235

235

83

–

–

–

–

–

–

–

1

233

1,230

8,354

8,587

21

1,251

–

–

–

–

–

–

8,587

2,562

1,251

140

–

47

47

–

–

–

47

33

–

–

–

–

–

–

–

–

Group
 Total

Group
 Total

1,463

1,463

8,422

9,885

7,261

8,724

185

50

235

186

61

247

10,120

2,819

8,971

2,765

assets 

Investments of long-term business 

and other operations:

Investment properties
Investments in joint ventures 
and associates accounted 
for using the equity method

Financial investments:

Loans 
Equity securities and portfolio 

holdings in unit trusts

Debt securities 
Other investments
Deposits

Total investments

Assets held for sale 
Cash and cash equivalents 

Total assets

3,649

578

11,174

1,504

4,886

(7,508) 14,283

12,781

11,115

705

1,602

–

434

C3.4

2,599

–

–

475

9,474

C3.3

39,195 117,067
9,290
60,870
29
5,045
1,049
8,970

1,079
75,304
2,184
1,980

128,228 128,140

92,098

2
2,623

–
829

–
2,897

134,820 129,548 117,318

125

885

85
2,204
94
89

3,482

–
1,054

7,431

–

–

–

27
3
1
–

31

–
379

–

13,422

12,764

–

–

1,034

1,017

12,958

12,841

– 157,453 144,862
– 147,671 145,251
7,623
–
13,096
–

7,353
12,088

– 351,979 337,454

–
–

2
7,782

824
6,409

5,376

(7,508) 386,985 369,204

184

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
 
Equity and liabilities
Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated 

surplus of with-profits funds:
Contract liabilities (including 

amounts in respect of contracts 
classified as investment 
contracts under IFRS 4)

Unallocated surplus of with-profits 

funds

Total policyholder liabilities and 

unallocated surplus of 
with-profits funds

Core structural borrowings of 

shareholder-financed operations: 
Subordinated debt
Other

Total

Operational borrowings attributable 

to shareholder-financed 
operations 

Borrowings attributable to 
with-profits operations 

Deferred tax liabilities
Other non-insurance liabilities
Liabilities held for sale

Total liabilities

Total equity and liabilities

C6.1

C6.2(a)

C6.2(b)

C8.1

D1

2015  £m

2014  £m

Policyholder

Shareholder-backed business

Unit-
linked
 and
variable
 annuity

Non-
linked
business

Asset
manage-
ment
 operations

Unallo-
cated
 to a
 segment
 (central
operations)

Note

Participating
 funds

Elimin-
ations
of Intra-
group
debtors
and 
creditors

Group
 Total

Group
 Total

–
–

–

–
–

–

13,250
1

13,251

2,332
–

2,332

(2,627)
–

(2,627)

–
–

–

12,955
1

11,811
1

12,956

11,812

107,907 125,819

88,792

13,096

–

–

C4.1(a)

121,003 125,819

88,792

–

–

–

–

–

–

–
–

–

–

–
–

–

4

–
169

169

–
275

275

4,018
549

4,567

241

10

1,705

– 322,518 309,539

–

13,096

12,450

– 335,614 321,989

–
–

–

–

4,018
993

5,011

3,320
984

4,304

1,960

2,263

1,332
1,326
11,159
–

–
27
3,698
–

–
2,629
12,236
–

134,820 129,548 104,067

134,820 129,548 117,318

–
17
4,797
–

5,099

7,431

–
11
1,720
–

–
–

1,332
4,010
(7,508) 26,102
–

–

1,093
4,291
22,682
770

8,003

(7,508) 374,029 357,392

5,376

(7,508) 386,985 369,204

185

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C2:  Analysis of segment position by business type

To show the statement of financial position by reference to the differing degrees of policyholder and shareholder economic interest 
of the different types of business, the analysis below is structured to show the assets and liabilities of each segment by business type.

C2.1  Asia insurance operations

2015  £m

 2014  £m

With-profits 
 business 
note

Note

Unit-linked 
 assets and 
 liabilities 

Other
business

31 Dec
Total 

31 Dec
Total 

Assets
Intangible assets attributable to shareholders:
Goodwill
Deferred acquisition costs and other 

intangible assets

Total

Intangible assets attributable to with-profits 

funds:
Deferred acquisition costs and other 

intangible assets

Deferred tax assets
Other non-investment and non-cash assets 
Investments of long-term business and other 

operations:
Investment properties
Investments in joint ventures and associates 
accounted for using the equity method

Financial investments:

Loans 
Equity securities and portfolio holdings 

in unit trusts 
Debt securities 
Other investments 
Deposits

Total investments

Assets held for sale
Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus 

of with-profits funds: 
Contract liabilities (including amounts 
in respect of contracts classified as 
investment contracts under IFRS 4)
Unallocated surplus of with-profits funds 

Total

Deferred tax liabilities
Other non-insurance liabilities
Liabilities held for sale

Total liabilities

Total equity and liabilities

–

–

–

42
–
1,981

–

–

540

6,861
16,335
28
188

23,952

–
863

–

–

–

–
1
207

–

–

–

10,831
2,809
16
214

13,870

–
363

233

2,103

2,336

–
65
1,433

5

475

544

840
9,148
13
371

11,396

–
838

C3.4

C3.3

233

2,103

2,336

42
66
3,621

5

475

233

1,911

2,144

54
84
3,111

–

374

1,084

1,014

18,532
28,292
57
773

49,218

–
2,064

26,838

14,441

16,068

57,347

–
–

–

–
–

–

3,956
1

3,957

3,956
1

3,957

C4.1(b)

19,642
2,553

22,195

474
4,169
–

26,838

26,838

13,355
–

13,355

27
1,059
–

14,441

14,441

9,519
–

9,519

233
2,359
–

12,111

16,068

42,516
2,553

45,069

734
7,587
–

53,390

57,347

19,200
23,629
48
769

45,034

819
1,684

52,930

3,548
1

3,549

40,068
2,102

42,170

719
5,722
770

49,381

52,930

Note
The statement of financial position for with-profits business comprises the with-profits assets and liabilities of the Hong Kong, Malaysia and Singapore operations. 
Assets and liabilities of other participating business are included in the column for ‘Other business’.

186

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
 
C2.2  US insurance operations

2015  £m

 2014  £m

Variable 
annuity
 separate 
account 
 assets and 
 liabilities 
note (i)

Fixed annuity, 
GIC and other 
 business 
note (i)

Note

31 Dec
Total 

31 Dec
Total 

Assets
Intangible assets attributable to shareholders:

Deferred acquisition costs and other intangibles note (vi)

Total

Deferred tax assets
Other non-investment and non-cash assets note (ii)
Investments of long-term business and other operations:

Investment properties
Financial investments:

Loans
Equity securities and portfolio holdings in unit trusts note (iii)
Debt securities
Other investments note (iv)

C3.4

C3.3

Total investments

Cash and cash equivalents

Total assets 

Equity and liabilities
Equity
Shareholders’ equity note (vii)

Total equity

Liabilities
Policyholder liabilities: note (vi)

–

–

–
–

–

–
91,022
–
–

91,022

–

6,168

6,168

2,448
7,205

5

7,418
194
34,071
1,715

43,403

1,405

6,168

6,168

2,448
7,205

5

7,418
91,216
34,071
1,715

5,197

5,197

2,343
6,617

28

6,719
82,081
32,980
1,670

134,425

123,478

1,405

904

91,022

60,629

151,651

138,539

–

–

4,154

4,154

4,154

4,154

4,067

4,067

Contract liabilities (including amounts in respect of contracts 

classified as investment contracts under IFRS 4) note (v)

Total

Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed 

operations

Deferred tax liabilities
Other non-insurance liabilities note (v)

Total liabilities

Total equity and liabilities

91,022

91,022

C4.1(c)

–

–
–
–

91,022

91,022

47,891

47,891

169

66
2,086
6,263

56,475

60,629

138,913

138,913

126,746

126,746

169

66
2,086
6,263

160

179
2,308
5,079

147,497

151,651

134,472

138,539

187

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C2:  Analysis of segment position by business type continued

C2.2  US insurance operations continued
Notes
(i) 

(ii) 

These amounts are for separate account assets and liabilities for all variable annuity products comprising those with and without guarantees. Assets and 
liabilities attaching to variable annuity business that are not held in the separate account, eg, in respect of guarantees are shown within other business.
Included within other non-investment and non-cash assets of £7,205 million (2014: £6,617 million) were balances of £6,211 million (2014: £5,979 million) 
for reinsurers’ share of insurance contract liabilities. Of the £6,211 million as at 31 December 2015, £5,388 million related to the reinsurance ceded by the 
REALIC business (2014: £5,174 million). Jackson holds collateral for certain of these reinsurance arrangements with a corresponding funds withheld liability. 
As of 31 December 2015, the funds withheld liability of £2,347 million (2014: £2,201 million) was recorded within other non-insurance liabilities.

(iii)  Equity securities and portfolio holdings in unit trusts include investments in mutual funds, the majority of which are equity-based.
(iv)  Other investments comprise:

Derivative assets*
Partnerships in investment pools and other†

2015  £m 

2014  £m 

905
810

1,715

916
754

1,670

*  After taking account of the derivative liabilities of £249 million (2014: £251 million), which are included in other non-insurance liabilities, the derivative position 

for US operations is a net asset of £656 million (2014: £665 million).

† Partnerships in investment pools and other comprise primarily investments in limited partnerships. These include interests in the PPM America Private Equity 

Fund and diversified investments in 162 (2014: 164) other partnerships by independent money managers that generally invest in various equities and fixed 
income loans and securities.

(v) 

In addition to the policyholder liabilities above, Jackson has entered into a programme of funding arrangements under contracts, which, in substance are 
almost identical to GICs. The liabilities under these funding agreements totalled £1,725 million (2014: £844 million) and are included in other non-insurance 
liabilities in the statement of financial position above.

(vi)  Under IFRS 4, adequacy testing of liabilities, net of deferred acquisition costs is required. The practical application for Jackson is in the context of the deferred 

acquisition cost asset and the liabilities for Jackson’s insurance contracts being determined in accordance with US GAAP. The liabilities include those in respect 
of the separate accounts (which naturally reflect separate account assets), policyholder account values, and guarantees measured as described in note C4.2. 
Under US GAAP, most of Jackson’s products are accounted for under Accounting Standard no. 97 of the Financial Accounting Standards Board (FAS 97) 
whereby deferred acquisition costs are amortised in line with expected gross profits. Recoverability of the deferred acquisition costs in the balance sheet 
is tested against the projected value of future profits using current estimates and therefore no additional liability adequacy test is required by IFRS 4. 
The DAC recoverability test is performed in line with US GAAP requirements which in practice is at the grouped level of those contracts managed together. 

(vii)  Changes in shareholders’ equity:

Operating profit based on longer-term investment returns B1.1
Short-term fluctuations in investment returns B1.2
Amortisation of acquisition accounting adjustments arising from the purchase of REALIC

Profit before shareholder tax

Tax B5

Profit for the year

Profit for the year (as above)
Items recognised in other comprehensive income:

Exchange movements
Unrealised valuation movements on securities classified as available-for-sale:

Unrealised holding (losses) gains arising during the year
Less: net gains included in the income statement on disposal and impairment

Total unrealised valuation movements

Related change in amortisation of deferred acquisition costs C5.1(b)
Related tax

Total other comprehensive (loss) income

Total comprehensive income for the year
Dividends, interest payments to central companies and other movements

Net increase in equity
Shareholders’ equity at beginning of year

Shareholders’ equity at end of year

2015  £m 

2014  £m 

 1,691 
(424)
(68)

1,199

(236)

963

 1,431 
(1,103)
(71)

257

(8)

249

2015  £m 

2014  £m 

963

230

(1,256)
(49)

(1,305)
337
339

(399)

564
(477)

87
4,067

4,154

249

235

1,039
(83)

956
(87)
(304)

800

1,049
(428)

621
3,446

4,067

188

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedC2.3  UK insurance operations
Of the total investments of £165 billion in UK insurance operations, £104 billion of investments are held by Scottish Amicable Insurance 
Fund and the PAC with-profits sub-fund. Shareholders are exposed only indirectly to value movements on these assets. 

By operating segment

Assets
Intangible assets attributable to shareholders:

Deferred acquisition costs and other intangible 

assets

Total

Intangible assets attributable to with-profits funds:
In respect of acquired subsidiaries for venture 

fund and other investment purposes

Deferred acquisition costs

Total

Total

Deferred tax assets
Other non-investment and non-cash assets 
Investments of long-term business and other 

operations:
Investment properties
Investments in joint ventures and associates 
accounted for using the equity method

Financial investments:

Loans 
Equity securities and portfolio holdings 

in unit trusts
Debt securities 
Other investments note (iii)
Deposits

Total investments

Properties held for sale
Cash and cash equivalents 

Total assets

2015  £m

2014  £m

Other funds and subsidiaries

Scottish
Amicable
Insurance
Fund 
note (i)

PAC
 with-
profits
 sub-fund
note (ii)

Note

Unit-linked
 assets and
liabilities

Annuity
 and
other
 long-term
business

Total

31 Dec 
 Total

31 Dec 
 Total

–

–

–
–

–

–

–

–

185
8

193

193

–

–

–
–

–

–

83

83

–
–

–

83

83

83

–
–

–

83

83

83

185
8

193

276

86

86

186
7

193

279

1
171

82
4,131

–
371

49
2,536

49
2,907

132
7,209

132
6,826

358

10,757

705

1,592

2,297

13,412

12,736

–

434

C3.4

61

1,998

–

–

–

–

434

536

1,512

1,512

3,571

4,254

C3.3

2,530
2,331
210
399

29,804
42,204
4,807
8,383

15,214
6,481
13
835

45
32,085
456
1,609

15,259
38,566
469
2,444

47,593
83,101
5,486
11,226

43,468
86,349
5,782
12,253

5,889

98,387

23,248

37,299

60,547 164,823 165,378

–
169

2
1,591

–
466

–
654

–
1,120

2
2,880

5
2,457

6,230 104,386

24,085

40,621

64,706 175,322 175,077

189

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcC2:  Analysis of segment position by business type continued

C2.3  UK insurance operations continued  

2015  £m

2014  £m

Other funds and subsidiaries

Scottish
Amicable
Insurance
Fund 
note (i)

PAC
 with-
profits
 sub-fund
note (ii)

Note

Unit-linked
 assets and
liabilities

Annuity
 and
other
 long-term
business

Total

31 Dec 
 Total
note (iv)

31 Dec 
 Total

–

–

–

–

–

–

5,140

5,140

5,140

5,140

5,140

5,140

3,804

3,804

5,919

83,607

21,442

31,382

52,824 142,350 144,088

–

10,543

–

–

–

10,543

10,348

Equity and liabilities
Equity
Shareholders’ equity 

Total equity

Liabilities
Policyholder liabilities and unallocated surplus of 

with-profits funds:
Contract liabilities (including amounts in respect 
of contracts classified as investment contracts 
under IFRS 4)

Unallocated surplus of with-profits funds 

(reflecting application of ‘realistic’ basis 
provisions for UK regulated with-profits 
funds) 

Total

C4.1(d)

5,919

94,150

21,442

31,382

52,824 152,893 154,436

Operational borrowings attributable to shareholder-

financed operations

Borrowings attributable to with-profits funds
Deferred tax liabilities
Other non-insurance liabilities

Total liabilities

Total equity and liabilities

–
12
31
268

–
1,320
821
8,095

4
–
–
2,639

175
–
310
3,614

179
–
310
6,253

179
1,332
1,162
14,616

74
1,093
1,228
14,442

6,230 104,386

24,085

35,481

59,566 170,182 171,273

6,230 104,386

24,085

40,621

64,706 175,322 175,077

Notes
(i) 

(ii) 

The fund is solely for the benefit of policyholders of SAIF. Shareholders have no interest in the profits of this fund although they are entitled to asset 
management fees on this business. SAIF is a separate sub-fund within the PAC long-term business fund.
The PAC with-profits sub-fund (WPSF) mainly contains with-profits business but it also contains some non-profit business (unit-linked, term assurances and 
annuities). Included in the PAC with-profits fund is £10.8 billion (2014: £11.7 billion) of non-profits annuities liabilities. The WPSF’s profits are apportioned 
90 per cent to its policyholders and 10 per cent to shareholders as surplus for distribution is determined via the annual actuarial valuation. For the purposes 
of this table and subsequent explanation, references to the WPSF also include, for convenience, the amounts attaching to the Defined Charges Participating 
Sub-fund which comprises 4 per cent of the total assets of the WPSF and includes the with-profits annuity business transferred to Prudential from the 
Equitable Life Assurance Society on 1 December 2007 (with assets of approximately £1.7 billion). Profits to shareholders on this with-profits annuity business 
emerge on a ‘charges less expenses’ basis and policyholders are entitled to 100 per cent of the investment earnings.

(iii)  Other investments comprise:

Derivative assets*
Partnerships in investment pools and other†

2015  £m 

2014  £m 

 1,930 
3,556

5,486

2,344
3,438

5,782

*  After taking account of derivative liabilities of £2,125 million (2014: £1,381 million), which are also included in the statement of financial position, the overall 

derivative position was a net liability of £195 million (2014: net asset of £963 million).

† Partnerships in investment pools and other comprise mainly investments held by the PAC with-profits fund. These investments are primarily investments 

in limited partnerships and additionally, investments in property funds. 

(iv)  The shareholders’ equity at 31 December 2015 includes the effect of a classification change of £702 million from Other operations to UK insurance operations 

in order to align with Solvency II segmental reporting, with no overall effect on the Group’s shareholders’ equity.

190

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
C2.4  Asset management operations

Note

M&G 

Prudential
Capital

Eastspring
 Investments 

US

31 Dec 
Total 

31 Dec 
Total 

2015  £m

 2014  £m

Assets
Intangible assets:
Goodwill 
Deferred acquisition costs and other intangible assets

Total

Other non-investment and non-cash assets
Investments in joint ventures and associates accounted for 

using the equity method

Financial investments:

Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments
Deposits

C3.4

C3.3

Total investments

Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity

Total equity

Liabilities
Core structural borrowing of shareholder-financed 

operations

Operational borrowings attributable to shareholder-financed 

operations

Intra-group debt represented by operational borrowings 

at Group level note (i)

Other non-insurance liabilities note (ii)

Total liabilities

Total equity and liabilities

1,153
16

1,169

715

29

–
70
–
15
–

114

430

–
–

–

16
3

19

614

236

–

885
–
2,204
74
–

3,163

415

–

–
–
–
5
50

55

79

2,428

4,192

389

1,774

1,774

70

70

–

10

–
644

654

2,428

275

–

1,705
2,142

4,122

4,192

182

182

–

–

–
207

207

389

61
2

63

79

96

–
15
–
–
39

150

130

422

1,230
21

1,251

1,644

1,230
21

1,251

1,605

125

107

885
85
2,204
94
89

3,482

1,054

7,431

854
79
2,293
121
74

3,528

1,044

7,428

306

306

2,332

2,332

2,077

2,077

–

–

–
116

116

422

275

275

10

6

1,705
3,109

5,099

7,431

2,004
3,066

5,351

7,428

Notes
(i) 

Intra-group debt represented by operational borrowings at Group level, which are in respect of Prudential Capital’s short-term fixed income security 
programme and comprise:

Commercial Paper
Medium Term Notes

Total intra-group debt represented by operational borrowings at Group level

(ii)  Other non-insurance liabilities consist primarily of intra-group balances, derivative liabilities and other creditors.

2015  £m 

2014  £m 

 1,107 
598

1,705

 1,704 
300

2,004

191

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C3:  Assets and liabilities – classification and measurement 

C3.1  Group assets and liabilities – classification 
The classification of the Group’s assets and liabilities, and its corresponding accounting carrying values reflect the requirements of IFRS. 
For financial investments, the basis of valuation reflects the Group’s application of IAS 39 ‘Financial Instruments: Recognition and 
Measurement’ as described further below. Where assets and liabilities have been valued at fair value or measured on a different basis 
but fair value is disclosed, the Group has followed the principles under IFRS 13 ‘Fair Value Measurement’. The basis applied is 
summarised below:

31 Dec 2015  £m

Cost/
amortised
cost/
 IFRS 4
basis value
note (i)

Total
 carrying
 value

Fair
 value,
where
applicable

At fair value

Through profit
 or loss

Available-
for-sale

–
–

–

–
–

–

–

–
–
–
–
–
–

–

–
–

–

–
–

–

–

–
–
–
–
–
–

–

13,422
–
2,438
157,453
113,687
7,353
–

294,353

2
–

–
–
–
–
33,984
–
–

33,984

–
–

1,463
8,422

9,885

185
50

235

1,463
8,422

9,885

185
50

235

10,120

10,120

1,197
7,903
2,819
477
2,751
1,955

1,197
7,903
2,819
477
2,751
1,955

17,102

17,102

–
1,034
10,520
–
–
–
12,088

23,642

–
7,782

13,422
1,034
12,958
157,453
147,671
7,353
12,088

351,979

2
7,782

294,355

33,984

58,646

386,985

2,751
1,955

13,422

13,482
157,453
147,671
7,353
12,088

2
7,782

Assets
Intangible assets attributable to shareholders:

Goodwill 
Deferred acquisition costs and other intangible assets 

Total

Intangible assets attributable to with-profits funds:

In respect of acquired subsidiaries for venture fund 

and other investment purposes

Deferred acquisition costs and other intangible assets

Total

Total intangible assets

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets 
Current tax recoverable
Accrued investment income
Other debtors

Total

Investments of long-term business and other operations: note (ii)

Investment properties
Investments accounted for using the equity method
Loans note (iv)
Equity securities and portfolio holdings in unit trusts
Debt securities note (v)
Other investments note (vi)
Deposits 

Total investments

Assets held for sale note (vii)
Cash and cash equivalents 

Total assets

192

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued31 Dec 2015  £m

Cost/
amortised
cost/
 IFRS 4
basis value

Total
 carrying
 value

Fair
 value,
where
applicable

At fair value

Through profit
 or loss

Available-
for-sale

Liabilities
Policyholder liabilities and unallocated surplus of 

with-profits funds:
Insurance contract liabilities
Investment contract liabilities with discretionary 

participation features note (iii)

Investment contract liabilities without discretionary 

participation features

Unallocated surplus of with-profits funds

Total 

Core structural borrowings of shareholder-financed operations
Other borrowings: note (v)

Operational borrowings attributable to shareholder-

financed operations

Borrowings attributable to with-profits operations

Other non-insurance liabilities:

Obligations under funding, securities lending and sale 

and repurchase agreements

Net asset value attributable to unit holders of consolidated 

unit trusts and similar funds

Deferred tax liabilities
Current tax liabilities
Accruals and deferred income
Other creditors
Provisions 
Derivative liabilities
Other liabilities

Total

Total liabilities

–

–

16,022
–

16,022

–

–
–

–

7,873
–
–
–
322
–
3,119
2,347

13,661

29,683

–

–

–
–

–

–

–
–

–

–
–
–
–
–
–
–
–

–

–

260,622

260,622

42,959

42,959

2,784
13,227

18,806
13,227

319,592

335,614

18,842

5,011

5,011

5,419

1,960
1,332

1,960
1,332

1,960
1,344

3,765

–
4,010
325
952
4,554
604
–
2,241

3,765

7,873
4,010
325
952
4,876
604
3,119
4,588

3,775

7,873

4,876

3,119
4,588

16,451

30,112

344,346

374,029

193

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C3.1  Group assets and liabilities – classification continued

31 Dec 2014  £m

Cost/
amortised
cost/
 IFRS 4
basis value
note (i)

Total
 carrying
 value

Fair
 value,
where
applicable

At fair value

Through profit
 or loss

Available-
for-sale

–
–

–

–
–

–

–

–
–
–
–
–
–

–

–
–

–

–
–

–

–

–
–
–
–
–
–

–

12,764
–
2,291
144,862
112,354
7,623
–

279,894

824
–

–
–
–
–
32,897
–
–

32,897

–
–

1,463
7,261

8,724

186
61

247

1,463
7,261

8,724

186
61

247

8,971

8,971

978
7,167
2,765
117
2,667
1,852

978
7,167
2,765
117
2,667
1,852

15,546

15,546

–
1,017
10,550
–
–
–
13,096

24,663

–
6,409

12,764
1,017
12,841
144,862
145,251
7,623
13,096

337,454

824
6,409

280,718

32,897

55,589

369,204

2,667
1,852

12,764

13,548
144,862
145,251
7,623
13,096

824
6,409

Assets
Intangible assets attributable to shareholders:

Goodwill 
Deferred acquisition costs and other intangible assets 

Total

Intangible assets attributable to with-profits funds:

In respect of acquired subsidiaries for venture fund 

and other investment purposes

Deferred acquisition costs and other intangible assets

Total

Total intangible assets

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets 
Current tax recoverable
Accrued investment income
Other debtors

Total

Investments of long-term business and other operations: note (ii)

Investment properties
Investments accounted for using the equity method
Loans note (iv)
Equity securities and portfolio holdings in unit trusts
Debt securities note (v)
Other investments note (vi)
Deposits 

Total investments

Assets held for sale note (vii)
Cash and cash equivalents 

Total assets

194

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Cost/
amortised
cost/
 IFRS 4
basis value

Total
 carrying
 value

Fair
 value,
where
applicable

At fair value

Through profit
 or loss

Available-
for-sale

Liabilities
Policyholder liabilities and unallocated surplus  

of with-profits funds:
Insurance contract liabilities
Investment contract liabilities with discretionary 

participation features note (iii)

Investment contract liabilities without discretionary 

participation features

Unallocated surplus of with-profits funds

Total 

Core structural borrowings of shareholder-financed operations
Other borrowings: note (v)

Operational borrowings attributable to shareholder-

financed operations

Borrowings attributable to with-profits operations

Other non-insurance liabilities:

Obligations under funding, securities lending and sale 

and repurchase agreements

Net asset value attributable to unit holders of consolidated 

unit trusts and similar funds

Deferred tax liabilities
Current tax liabilities
Accruals and deferred income
Other creditors
Provisions 
Derivative liabilities
Other liabilities

Total

Liabilities held for sale note (vii)

Total liabilities

–

–

17,554
–

17,554

–

–
–

–

7,357
–
–
–
327
–
2,323
2,201

12,208

770

30,532

–

–

–
–

–

–

–
–

–

–
–
–
–
–
–
–
–

–

–

–

250,038

250,038

39,277

39,277

2,670
12,450

20,224
12,450

304,435

321,989

20,211

4,304

4,304

4,925

2,263
1,093

2,263
1,093

2,263
1,108

2,347

–
4,291
617
947
3,935
724
–
1,904

14,765

–

2,347

7,357
4,291
617
947
4,262
724
2,323
4,105

26,973

770

326,860

357,392

2,361

7,357

4,262

2,323
4,105

770

Notes
(i) 

Assets carried at cost or amortised cost are subject to impairment testing where appropriate under IFRS requirements. This category also includes assets which 
are valued by reference to specific IFRS standards such as reinsurers’ share of insurance contract liabilities, deferred tax assets and investments accounted for 
under the equity method. 

(ii)  Realised gains and losses on the Group’s investments for 2015 recognised in the income statement amounted to a net gain of £3.0 billion (2014: £2.9 billion).
(iii)  The carrying value of investment contracts with discretionary participation features is on IFRS 4 basis. It is impractical to determine the fair value of these 

contracts due to the lack of a reliable basis to measure participation features.

(iv)  Loans and receivables are reported net of allowance for loan losses of £10 million (2014: £21 million).
(v)  As at 31 December 2015, £481 million (2014: £477 million) of convertible bonds were included in debt securities and £1,217 million (2014: £1,148 million) were 

included in borrowings.

(vi)  See note C3.5(b) for details of the derivative assets included. The balance also contains the PAC with-profits fund’s participation in various investment funds 

and limited liability property partnerships.

(vii)  Assets and liabilities held for sale are valued at fair value less costs to sell.

195

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C3:  Assets and liabilities – classification and measurement continued

C3.2  Group assets and liabilities – measurement
a  Determination of fair value
The fair values of the assets and liabilities of the Group as shown in this note have been determined on the following bases. The fair values 
of the financial instruments for which fair valuation is required under IFRS are determined by the use of current market bid prices for 
exchange-quoted investments or by using quotations from independent third parties such as brokers and pricing services or by using 
appropriate valuation techniques.

The estimated fair value of derivative financial instruments reflects the estimated amount the Group would receive or pay in an 
arm’s length transaction. This amount is determined using quoted prices if exchange listed, quotations from independent third parties 
or valued internally using standard market practices. 

The loans and receivables have been shown net of provisions for impairment. The fair value of loans have been estimated from 

discounted cash flows expected to be received. The rate of discount used was the market rate of interest where applicable.

The fair value of investment properties is based on market values as assessed by professionally qualified external valuers or by the 

Group’s qualified surveyors. 

The fair value of the subordinated and senior debt issued by the parent company is determined using quoted prices from independent 

third parties.

The fair value of financial liabilities (other than derivative financial instruments) is determined using discounted cash flows of the 

amounts expected to be paid.

b  Fair value measurement hierarchy of Group assets and liabilities 
Assets and liabilities carried at fair value on the statement of financial position
The table on the next page shows the assets and liabilities carried at fair value analysed by level of the IFRS 13 ‘Fair Value Measurement’ 
defined fair value hierarchy. This hierarchy is based on the inputs to the fair value measurement and reflects the lowest level input that 
is significant to that measurement. 

196

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedFinancial instruments at fair value

Analysis of financial investments, net of derivative liabilities 

by business type

With-profits 
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other financial liabilities held at fair value

Group total
Loans*
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Investment contracts liabilities without discretionary participation features 

held at fair value

Net asset value attributable to unit holders of consolidated unit trusts and 

similar funds

Other financial liabilities held at fair value

Total financial instruments at fair value
Percentage of total

*  Loans in the above table are those classified as fair value through profit and loss in note C3.1.

31 Dec 2015  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
 in active 
markets

Valuation 
based on
 significant 
observable
market inputs

Valuation 
based on
 significant 
unobservable 
market inputs

35,441
20,312
85
(110)

55,728
54%

116,691
4,350
5
(2)

121,044
96%

–
1,150
17,767
–
–

18,917
23%

3,200
40,033
1,589
(1,526)

43,296
42%

354
4,940
20
(16)

5,298
4%

255
10
59,491
1,378
(1,112)

60,022
73%

–
153,282
42,429
90
(112)

255
3,564
104,464
2,987
(2,654)

195,689

108,616

554
525
3,371
–

4,450
4%

22
–
4
–

26
0%

2,183
31
253
901
(353)

3,015
4%

2,183
607
778
4,276
(353)

7,491

39,195
60,870
5,045
(1,636)

103,474
100%

117,067
9,290
29
(18)

126,368
100%

2,438
1,191
77,511
2,279
(1,465)

81,954
100%

2,438
157,453
147,671
7,353
(3,119)

311,796

–

(16,022)

–

(16,022)

(5,782)
–

189,907
67%

(1,055)
(322)

91,217
32%

(1,036)
(2,347)

4,108
1%

(7,873)
(2,669)

285,232
100%

197

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C3.2  Group assets and liabilities – measurement continued

Analysis of financial investments, net of derivative liabilities  

by business type

With-profits 
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other financial liabilities held at fair value

Group total
Loans*
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Investment contracts liabilities without discretionary participation features 

held at fair value

Net asset value attributable to unit holders of consolidated unit trusts and 

similar funds

Other financial liabilities held at fair value

Total financial instruments at fair value
Percentage of total

*  Loans in the above table are those classified as fair value through profit or loss in note C3.1.

31 Dec 2014  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
 in active 
markets

Valuation 
based on
 significant 
observable
market inputs

Valuation 
based on
 significant 
unobservable 
market inputs

31,136
16,415
96
(72)

47,575
48%

108,392
4,509
4
(10)

112,895
94%

–
1,303
15,806
–
–

17,109
22%

2,832
42,576
1,997
(1,024)

46,381
47%

336
6,375
29
(12)

6,728
6%

266
116
58,780
1,469
(867)

59,764
75%

–
140,831
36,730
100
(82)

266
3,284
107,731
3,495
(1,903)

177,579

112,873

694
582
3,252
–

4,528
5%

21
11
–
–

32
0%

2,025
32
197
776
(338)

2,692
3%

2,025
747
790
4,028
(338)

7,252

34,662
59,573
5,345
(1,096)

98,484
100%

108,749
10,895
33
(22)

119,655
100%

2,291
1,451
74,783
2,245
(1,205)

79,565
100%

2,291
144,862
145,251
7,623
(2,323)

297,704

–

(17,554)

–

(17,554)

(5,395)
–

172,184
64%

(671)
(327)

94,321
35%

(1,291)
(2,201)

3,760
1%

(7,357)
(2,528)

270,265
100%

In addition to the financial instruments shown above, the assets and liabilities held for sale on the consolidated statement of financial 
position at 31 December 2014 in respect of Japan life business included a net financial instruments balance of £844 million, primarily 
for equity securities and debt securities. Of this amount, £814 million was classified as level 1 and £30 million as level 2.

198

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2015

2014

31 Dec  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
 in active 
markets

Valuation 
based on
 significant 
observable
market inputs

Valuation 
based on
 significant 
unobservable 
market inputs

–

–

–

–

 13,422

 12,764

13,422

12,764 

Assets and liabilities at amortised cost for which fair value is disclosed 
The table below shows the assets and liabilities carried at amortised cost on the statement of financial position but for which fair value 
is disclosed in the financial statements. The assets and liabilities that are carried at amortised cost but where the carrying value 
approximates the fair value, are excluded from the analysis below.

Assets
Loans

Liabilities
Investment contract liabilities without discretionary participation features
Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to the with-profits funds
Obligations under funding, securities lending and sale and repurchase 

agreements

Assets
Loans

31 Dec 2015  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
 in active 
markets

Valuation 
based on
 significant 
observable
market inputs

Valuation 
based on
 significant 
unobservable 
market inputs

–

–
–
–
–

–

3,423

7,621

11,044

–
(5,419)
(1,956)
(1,270)

(2,820)
–
(4)
(74)

(2,820)
(5,419)
(1,960)
(1,344)

(2,040)

(1,735)

(3,775)

31 Dec 2014  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
 in active 
markets

Valuation 
based on
 significant 
observable
market inputs

Valuation 
based on
 significant 
unobservable 
market inputs

 – 

 4,446 

 6,811 

 11,257 

Liabilities
Investment contract liabilities without discretionary participation features
Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to the with-profits funds
Obligations under funding, securities lending and sale and repurchase 

agreements

–
–
–
–

–

–
(4,926)
(2,241)
(1,050)

(2,657)
–
(22)
(58)

(2,657)
(4,926)
(2,263)
(1,108)

(1,505)

(856)

(2,361)

The fair value of the assets and liabilities in the table above, with the exception of the subordinated and senior debt issued by the parent 
company, has been estimated from the discounted cash flows expected to be received or paid. Where appropriate, the observable 
market interest rate has been used and the assets and liabilities are classified within level 2. Otherwise, they are included as level 3 
assets or liabilities. 

The fair value included for the subordinated and senior debt issued by the parent company is determined using quoted prices 

from independent third parties. 

199

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C3.2  Group assets and liabilities – measurement continued
c  Valuation approach for level 2 fair valued assets and liabilities
A significant proportion of the Group’s level 2 assets are corporate bonds, structured securities and other non-national government 
debt securities. These assets, in line with market practice, are generally valued using independent pricing services or third-party broker 
quotes. These valuations are determined using independent external quotations from multiple sources and are subject to a number of 
monitoring controls, such as monthly price variances, stale price reviews and variance analysis on prices achieved on subsequent trades.
Pricing services, where available, are used to obtain the third-party broker quotes. Where pricing services providers are used, a single 

valuation is obtained and applied.

When prices are not available from pricing services, quotes are sourced directly from brokers. Prudential seeks to obtain a number 
of quotes from different brokers so as to obtain the most comprehensive information available on their executability. Where quotes are 
sourced directly from brokers, the price used in the valuation is normally selected from one of the quotes based on a number of factors, 
including the timeliness and regularity of the quotes and the accuracy of the quotes considering the spreads provided. The selected 
quote is the one which best represents an executable quote for the security at the measurement date.

Generally, no adjustment is made to the prices obtained from independent third parties. Adjustment is made in only limited 

circumstances, where it is determined that the third-party valuations obtained do not reflect fair value (eg either because the value is 
stale and/or the values are extremely diverse in range). These are usually securities which are distressed or that could be subject to a debt 
restructure or where reliable market prices are no longer available due to an inactive market or market dislocation. In these instances, 
prices are derived using internal valuation techniques including those as described below in this note with the objective of arriving 
at a fair value measurement which reflects the price at which an orderly transaction would take place between market participants on 
the measurement date. The techniques used require a number of assumptions relating to variables such as credit risk and interest rates. 
Examples of such variables include an average credit spread based on the corporate bond universe and the relevant duration of the asset 
being valued. Prudential determines the input assumptions based on the best available information at the measurement dates. Securities 
valued in such manner are classified as level 3 where these significant inputs are not based on observable market data.

Of the total level 2 debt securities of £104,464 million at 31 December 2015 (2014: £107,731 million), £10,331 million are valued 
internally (2014: £10,093 million). The majority of such securities are valued using matrix pricing, which is based on assessing the credit 
quality of the underlying borrower to derive a suitable discount rate relative to government securities of a comparable duration. Under 
matrix pricing, the debt securities are priced taking the credit spreads on comparable quoted public debt securities and applying these 
to the equivalent debt instruments factoring in a specified liquidity premium. The majority of the parameters used in this valuation 
technique are readily observable in the market and, therefore, are not subject to interpretation.

200

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedd  Fair value measurements for level 3 fair valued assets and liabilities 
Reconciliation of movements in level 3 assets and liabilities measured at fair value 
The following table reconciles the value of level 3 fair valued assets and liabilities at 1 January 2015 to that presented at 31 December 2015. 

Financial instruments at fair value

£m

Total
gains/
losses
recorded
as other
compre-
hensive
income Purchases

Total
gains/
losses in
income
statement

At
 1 Jan

Sales

Settled

Issued

Transfers
 into
 level 3

Transfers 
out of
level 3

At
 31 Dec

2,025

2

119

747
790

4,028
(338)

52
(75)

213
(15)

3
1

68
–

–

32
243

547
–

–

(168)

205

(143)
(259)

(700)
–

–
–

–
–

–
–

–
–

–

4
82

120
–

–

2,183

(88)
(4)

607
778

–
–

4,276
(353)

7,252

177

191

822

(1,102)

(168)

205

206

(92)

7,491

(1,291)
(2,201)

(160)
(3)

(1)
(128)

(5)
–

9
–

412
218

–
(233)

–
–

–
–

(1,036)
(2,347)

3,760

14

62

817

(1,093)

462

(28)

206

(92)

4,108

1,887

1

118

649
670

3,758
(201)

118
271

337
(138)

2
(7)

36
–

–

26
49

371
–

–

(175)

194

(50)
(169)

(474)
–

–
–

–
–

–
–

–
–

6,763

589

149

446

(693)

(175)

194

(1,327)
(2,051)

(14)
(10)

–
(129)

(18)
–

18
–

123
279

(73)
(290)

–

2
11

–
–

13

–
–

–

2,025

–
(35)

747
790

–
1

4,028
(338)

(34)

7,252

–
–

(1,291)
(2,201)

3,385

565

20

428

(675)

227

(169)

13

(34)

3,760

2015
Loans
Equity securities and portfolio 

holdings in unit trusts

Debt securities
Other investments (including 

derivative assets)
Derivative liabilities

Total financial investments,  
net of derivative liabilities
Net asset value attributable to 
unit holders of consolidated 
unit trusts and similar funds

Other financial liabilities

Total financial instruments 

at fair value

2014
Loans
Equity securities and portfolio 

holdings in unit trusts

Debt securities
Other investments (including 

derivative assets)
Derivative liabilities

Total financial investments,  
net of derivative liabilities
Net asset value attributable to 
unit holders of consolidated 
unit trusts and similar funds

Other financial liabilities

Total financial instruments 

at fair value

201

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C3.2  Group assets and liabilities – measurement continued
Of the total net gains and losses in the income statement of £14 million (2014: £565 million), £67 million (2014: £344 million) relates to net 
unrealised gains of financial instruments still held at the end of the year, which can be analysed as follows:

Equity securities
Debt securities
Other investments 
Derivative liabilities
Net asset value attributable to unit holders of consolidated unit trusts and similar funds
Other financial liabilities

Total

Other assets at fair value – investment properties

2015  £m

2014  £m

94
(12)
160
(15)
(160)
–

67

70
149
284
(137)
(14)
(8)

344

£m

Total
gains/
losses
recorded
as other
compre-
hensive
income Purchases

21

20

757

728

Total
gains/
losses in
income
statement

537

914

At
 1 Jan

12,764

11,477

Transfers
 into
 level 3

Transfers 
out of
level 3

At
 31 Dec

5

–

–

13,422

(5)

12,764

Sales

(662)

(370)

2015

2014

Of the total net gains and losses in the income statement of £537 million (2014: £914 million), £505 million (2014: £851 million) relates 
to net unrealised gains of investment properties still held at the end of the year.

Valuation approach for level 3 fair valued assets and liabilities
Financial instruments at fair value
Investments valued using valuation techniques include financial investments which by their nature do not have an externally quoted 
price based on regular trades, and financial investments for which markets are no longer active as a result of market conditions, eg market 
illiquidity. The valuation techniques used include comparison to recent arm’s length transactions, reference to other instruments that 
are substantially the same, discounted cash flow analysis, option adjusted spread models and, if applicable, enterprise valuation. 
These techniques may include a number of assumptions relating to variables such as credit risk and interest rates. Changes in assumptions 
relating to these variables could positively or negatively impact the reported fair value of these instruments. When determining the inputs 
into the valuation techniques used priority is given to publicly available prices from independent sources when available, but overall the 
source of pricing is chosen with the objective of arriving at a fair value measurement which reflects the price at which an orderly 
transaction would take place between market participants on the measurement date.

The fair value estimates are made at a specific point in time, based upon available market information and judgements about the 

financial instruments, including estimates of the timing and amount of expected future cash flows and the credit standing of 
counterparties. Such estimates do not reflect any premium or discount that could result from offering for sale at one time the Group’s 
entire holdings of a particular financial instrument, nor do they consider the tax impact of the realisation of unrealised gains or losses from 
selling the financial instrument being fair valued. In some cases the disclosed value cannot be realised in immediate settlement of the 
financial instrument. 

In accordance with the Group’s risk management framework, the estimated fair value of derivative financial instruments valued 

internally using standard market practices are subject to assessment against external counterparties’ valuations.

At 31 December 2015, the Group held £4,108 million (2014: £3,760 million) of net financial instruments at fair value within level 3. 

This represents 1 per cent (2014: 1 per cent) of the total fair valued financial assets net of fair valued financial liabilities.

Included within these amounts were loans of £2,183 million at 31 December 2015 (2014: £2,025 million), measured as the loan 

outstanding balance, attached to REALIC and held to back the liabilities for funds withheld under reinsurance arrangements. The funds 
withheld liability of £2,347 million at 31 December 2015 (2014: £2,201 million) was also classified within level 3, accounted for on a fair 
value basis being equivalent to the carrying value of the underlying assets. 

202

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedExcluding the loans and funds withheld liability under REALIC’s reinsurance arrangements as described above, which amounted 
to a net liability of £(164) million (2014: £(176) million), the level 3 fair valued financial assets net of financial liabilities were £4,272 million 
(2014: £3,936 million). Of this amount, a net liability of £(77) million (2014: net asset of £11 million) was internally valued, representing 
less than 0.1 per cent of the total fair valued financial assets net of financial liabilities (2014: less than 0.1 per cent). Internal valuations 
are inherently more subjective than external valuations. Included within these internally valued net asset/liability were:

(a)  Debt securities of £381 million (2014: £298 million), which were either valued on a discounted cash flow method with an internally 

developed discount rate or on external prices adjusted to reflect the specific known conditions relating to these securities 
(eg distressed securities or securities which were being restructured). 

(b)  Private equity and venture investments of £852 million (2014: £1,002 million) which were valued internally based on management 
information available for these investments. These investments were principally held by consolidated investment funds which are 
managed on behalf of third parties. 

(c)  Liabilities of £(1,013) million (2014: £(1,269) million) for the net asset value attributable to external unit holders in respect of 
the consolidated investment funds, which are non-recourse to the Group. These liabilities are valued by reference to the 
underlying assets.

(d)  Derivative liabilities of £(353) million (2014: £(23) million) which are valued internally using standard market practices but are subject 

to independent assessment against external counterparties’ valuations.

(e)  Other sundry individual financial investments of £56 million (2014: £3 million). 

Of the internally valued net liability referred to above of £(77) million (2014: net asset of £11 million):

(a)  A net asset of £29 million (2014: net liability of £(133) million) was held by the Group’s participating funds and therefore shareholders’ 

profit and equity are not impacted by movements in the valuation of these financial instruments. 

(b)  A net liability of £(106) million (2014: net asset of £144 million) was held to support non-linked shareholder-backed business. If the 

value of all the level 3 instruments held to support non-linked shareholder-backed business valued internally was varied downwards 
by 10 per cent, the change in valuation would be £11 million (2014: £14 million), which would reduce shareholders’ equity by this 
amount before tax. Of this amount, a decrease of £10 million (2014: a decrease of £13 million) would pass through the income 
statement substantially as part of short-term fluctuations in investment returns outside of operating profit and a £1 million decrease 
(2014: a decrease of £1 million) would be included as part of other comprehensive income, being unrealised movements on assets 
classified as available-for-sale.

Other assets at fair value – investment properties
The investment properties of the Group are principally held by the UK insurance operations which are externally valued by professionally 
qualified external valuers using the Royal Institution of Chartered Surveyors (RICS) valuation standards. An ‘income capitalisation’ 
technique is predominantly applied for these properties. This technique calculates the value through the yield and rental value 
depending on factors such as the lease length, building quality, covenant and location. The variables used are compared to recent 
transactions with similar features to those of the Group’s investment properties. As the comparisons are not with properties which 
are virtually identical to Group’s investment properties, adjustments are made by the valuers where appropriate to the variables used. 
Changes in assumptions relating to these variables could positively or negatively impact the reported fair value of the properties. 

e  Transfers into and transfers out of levels 
The Group’s policy is to recognise transfers into and transfers out of levels as of the end of each half year reporting period except 
for material transfers which are recognised as of the date of the event or change in circumstances that caused the transfer. 

During 2015, the transfers between levels within the Group’s portfolio were primarily transfers from level 1 to level 2 of £648 million 
and transfers from level 2 to level 1 of £283 million. These transfers which relate to equity securities and debt securities arose to reflect 
the change in the observability of the inputs used in valuing these securities.

In addition, in 2015, the transfers into level 3 were £136 million and the transfers out of level 3 were £92 million. These transfers 

were between levels 3 and 2 and primarily for equity securities and debt securities.

f  Valuation processes applied by the Group 
The Group’s valuation policies, procedures and analyses for instruments categorised as level 3 are overseen by Business Unit committees 
as part of the Group’s wider financial reporting governance processes. The procedures undertaken include approval of valuation 
methodologies, verification processes, and resolution of significant or complex valuation issues. In undertaking these activities the Group 
makes use of the extensive expertise of its asset management functions.

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C3:  Assets and liabilities – classification and measurement continued

C3.3  Debt securities
This note provides analysis of the Group’s debt securities, including asset-backed securities and sovereign debt securities, by segment.
Debt securities are carried at fair value. The amounts included in the statement of financial position are analysed as follows, with 

further information relating to the credit quality of the Group’s debt securities at 31 December 2015 provided in the notes below.

Insurance operations:

Asia note (a)

  US note (b)
  UK note (c)
Other operations note (d)

Total

2015  £m

2014  £m

28,292
34,071
83,101
2,207

23,629
32,980
86,349
2,293

147,671

145,251

In the tables below, with the exception of some mortgage-backed securities, Standard & Poor’s (S&P) ratings have been used where 
available. For securities where S&P ratings are not immediately available, those produced by Moody’s and then Fitch have been used 
as an alternative. 

a  Asia insurance operations

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Fitch
Other

Total debt securities

2015  £m

 2014  £m

With-profits 
 business 

Unit-linked 
assets

Other 
business

831
5,997
1,872
1,872
1,778

30
395
341
734
192

12,350

1,692

558
173
497
324
79

1,631

861
1,493

184
9
68
285
10

556

162
399

178
1,228
1,701
1,527
1,213

5,847

290
1,310
178
181
9

1,968

389
944

Total

1,039
7,620
3,914
4,133
3,183

Total

962
6,332
3,922
3,545
1,839

19,889

16,600

1,032
1,492
743
790
98

4,155

1,412
2,836

1,282
1,141
366
585
68

3,442

1,009
2,578

16,335

2,809

9,148

28,292

23,629

In addition to the debt securities shown above, the assets held for sale on the consolidated statement of financial position at 31 December 
2014 in respect of Japan life business included a debt securities balance of £351 million. 

The following table analyses debt securities of ‘Other business’ which are not externally rated by S&P, Moody’s or Fitch.

Government bonds
Corporate bonds*
Other

*  Rated as investment grade by local external ratings agencies. 

2015  £m

2014  £m

162
481
301

944

174
654
134

962

204

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
b  US insurance operations
i  Overview

Corporate and government security and commercial loans:

Government
Publicly traded and SEC Rule 144A securities*
Non-SEC Rule 144A securities

Total

Residential mortgage-backed securities (RMBS)
Commercial mortgage-backed securities (CMBS)
Other debt securities

Total US debt securities†

2015  £m

2014  £m

4,242
21,776
3,733

29,751
1,284
2,403
633

34,071

3,972
20,745
3,745

28,462
1,567
2,343
608

32,980

*  A 1990 SEC rule that facilitates the resale of privately placed securities under Rule 144A that are without SEC registration to qualified institutional investors. 

The rule was designed to develop a more liquid and efficient institutional resale market for unregistered securities.

† Debt securities for US operations included in the statement of financial position comprise:

Available-for-sale
Fair value through profit or loss:

Securities held to back liabilities for funds withheld under reinsurance arrangement

2015  £m

2014  £m

33,984

32,897

87

83

34,071

32,980

ii  Valuation basis, presentation of gains and losses and securities in an unrealised loss position
Under IAS 39, unless categorised as ‘held to maturity’ or ‘loans and receivables’, debt securities are required to be fair valued. Where 
available, quoted market prices are used. However, where securities do not have an externally quoted price based on regular trades 
or where markets for the securities are no longer active as a result of market conditions, IAS 39 requires that valuation techniques 
be applied. IFRS 13 requires classification of the fair values applied by the Group into a three-level hierarchy. At 31 December 2015, 
0.1 per cent of Jackson’s debt securities were classified as level 3 (31 December 2014: 0.1 per cent) comprising of fair values where 
there are significant inputs which are not based on observable market data.

Except for certain assets covering liabilities that are measured at fair value, the debt securities of the US insurance operations are 
classified as available-for-sale. Unless impaired, fair value movements are recognised in other comprehensive income. Realised gains 
and losses, including impairments, recorded in the income statement are as shown in note B1.2 of this report.

Movements in unrealised gains and losses on available-for-sale securities
There was a movement in the statement of financial position value for debt securities classified as available-for-sale from a net unrealised 
gain of £1,840 million to a net unrealised gain of £592 million as analysed in the table below. This decrease reflects the effects 
of increasing long-term interest rates and credit spreads.

2015  £m

2014  £m

Assets fair valued at below book value

Book value*
Unrealised loss

Fair value (as included in statement of financial position)

Assets fair valued at or above book value

Book value*
Unrealised gain

Fair value (as included in statement of financial position)

Total

Book value*
Net unrealised gain

Fair value (as included in the footnote above in the overview table and the 

statement of financial position)

*  Book value represents cost/amortised cost of the debt securities.
† Translated at the average rate of US$1.53: £1.00.

Changes in 
unrealised 
 appreciation†

Foreign 
 exchange 
 translation 

Reflected as part of 
movement in other
 comprehensive income

(464)

(29)

(841)

86

(1,305)

57

13,163
(673)

12,490

20,229
1,265

21,494

33,392
592

33,984

5,899
(180)

5,719

25,158
2,020

27,178

31,057
1,840

32,897

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C3.3  Debt securities continued
Debt securities classified as available-for-sale in an unrealised loss position
a  Fair value of securities as a percentage of book value
The following table shows the fair value of the debt securities in a gross unrealised loss position for various percentages of book value:

Between 90% and 100%
Between 80% and 90%
Below 80%:

Residential mortgage-backed securities – sub-prime
Commercial mortgage-backed securities
Other asset-backed securities
Corporates

Total

b  Unrealised losses by maturity of security

1 year to 5 years
5 years to 10 years
More than 10 years
Mortgage-backed and other debt securities

Total

2015  £m

2014  £m

Fair
value

Unrealised
loss

11,058
902

4
–
9
517
530

12,490

(320)
(144)

(1)
–
(7)
(201)
(209)

(673)

Fair
value

5,429
245

4
10
9
22
45

Unrealised
loss

(124)
(37)

(1)
(3)
(6)
(9)
(19)

5,719

(180)

2015  £m

2014  £m

(51)
(334)
(247)
(41)

(673)

(5)
(90)
(54)
(31)

(180)

c  Age analysis of unrealised losses for the periods indicated
The following table shows the age analysis of all the unrealised losses in the portfolio by reference to the length of time the securities 
have been in an unrealised loss position:

Less than 6 months
6 months to 1 year
1 year to 2 years
2 years to 3 years
More than 3 years

Total

Non-
investment
 grade

2015  £m

Investment
 grade

(13)
(17)
(16)
(3)
(3)

(52)

(148)
(332)
(63)
(38)
(40)

(621)

Total

(161)
(349)
(79)
(41)
(43)

(673)

Non-
investment
 grade

2014  £m

Investment
 grade

(18)
(1)
(6)
(1)
(7)

(33)

(46)
(1)
(51)
(36)
(13)

Total

(64)
(2)
(57)
(37)
(20)

(147)

(180)

Further, the following table shows the age analysis as at 31 December 2015, of the securities whose fair values were below 80 per cent 
of the book value:

2015  £m

2014  £m

Fair
value

450
64
16

530

Unrealised
loss

Fair
value

Unrealised
loss

(165)
(34)
(10)

(209)

17
 3 
25

45

(7)
(1)
(11)

(19)

Age analysis

Less than 3 months
3 months to 6 months
More than 6 months

206

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuediii  Ratings 
The following table summarises the securities detailed above by rating using S&P, Moody’s, Fitch and implicit ratings of mortgage-backed 
securities based on National Association of Insurance Commissioners (NAIC) valuations.

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Implicit ratings of MBS based on NAIC* valuations (see below)

NAIC 1
NAIC 2
NAIC 3-6

Fitch
Other†

2015  £m

2014  £m

 196 
 5,512 
 8,592 
 11,378 
 817 

26,495

963
41
49
88
13

1,154

2,746
45
17

2,808

345
3,269

 164 
 6,067 
 8,640 
 10,308 
 1,016 

26,195

84
29
27
72
8

220

2,786
85
58

2,929

300
3,336

Total debt securities (see overview table in note (i) above)

34,071

32,980

*  The Securities Valuation Office of the NAIC classifies debt securities into six quality categories ranging from Class 1 (the highest) to Class 6 (the lowest). 

Performing securities are designated as Classes 1 to 5 and securities in or near default are designated Class 6.

† The amounts within ‘Other’ which are not rated by S&P, Moody’s nor Fitch, nor are MBS securities using the revised regulatory ratings, have the following 

NAIC classifications:

NAIC 1
NAIC 2
NAIC 3-6

2015  £m

2014  £m

1,588
1,549
132

3,269

1,322
1,890
124

3,336

For some mortgage-backed securities within Jackson, the table above includes these securities using the regulatory ratings detail issued by the NAIC. 
These regulatory ratings levels were established by an external third party, BlackRock Solutions.

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C3.3  Debt securities continued
c  UK insurance operations

2015  £m

Other funds and subsidiaries

UK insurance operations

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Fitch
Other

Scottish 
 Amicable 
 Insurance 
 Fund

PAC 
with-profits 
fund

Unit-linked 
 assets

216
454
514
618
140

1,942

31
67
51
29
7

185

12
192

4,067
5,627
7,937
10,953
2,277

30,861

1,230
2,159
921
569
244

5,123

323
5,897

984
853
1,049
1,888
244

5,018

106
989
112
100
10

1,317

43
103

Other
 annuity and
 long-term 
 business

531
518
700
717
60

PRIL

3,779
3,990
6,239
3,912
269

18,189

2,526

399
3,611
1,466
304
57

5,837

160
3,839

51
901
188
29
–

14
351

Total debt securities

2,331

42,204

6,481

28,025

4,060

2015
Total 
£m 

9,577
11,442
16,439
18,088
2,990

58,536

1,817
7,727
2,738
1,031
318

552
10,382

83,101

2014
Total 
£m 

9,376
11,249
21,491
16,741
2,867

61,724

2,063
7,129
2,686
1,376
436

13,690

848
10,087

86,349

1,169

13,631

Where no external ratings are available, internal ratings produced by the Group’s asset management operation, which are prepared 
on the Company’s assessment of a comparable basis to external ratings, are used where possible. The £10,382 million total debt 
securities held at 31 December 2015 (2014: £10,087 million) which are not externally rated are either internally rated or unrated. 
These are analysed as follows:

Internal ratings or unrated:

AAA to A-
BBB to B-
Below B- or unrated

Total

2015  £m

2014  £m

5,570
3,234
1,578

4,917
3,755
1,415

10,382

10,087

The majority of unrated debt security investments were held in SAIF and the PAC with-profits fund and relate to convertible debt 
and other investments which are not covered by ratings analysts nor have an internal rating attributed to them. Of the £4,190 million 
for PRIL and other annuity and long-term business investments for non-linked shareholder-backed business which are not externally 
rated, £1,256 million were internally rated AA+ to AA-, £1,808 million A+ to A-, £988 million BBB+ to BBB-, £60 million BB+ to BB- 
and £78 million that were internally rated B+ and below or unrated.

d  Other operations
The debt securities are principally held by Prudential Capital.

AAA to A- by S&P or equivalent ratings
Other

Total

2015  £m

2014  £m

2,090
117

2,207

2,056
237

2,293

208

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
 
e  Asset-backed securities
The Group’s holdings in Asset-Backed Securities (ABS), which comprise Residential Mortgage-Backed Securities (RMBS), Commercial 
Mortgage-Backed Securities (CMBS), Collateralised Debt Obligations (CDO) funds and other asset-backed securities, at 31 December 
2015 are as follows:

Shareholder-backed operations:
Asia insurance operations note (i)
US insurance operations note (ii)
UK insurance operations (2015: 21% AAA, 40% AA) note (iii)
Asset management operations note (iv)

With-profits operations:
Asia insurance operations note (i)
UK insurance operations (2015: 52% AAA, 20% AA) note (iii)

Total

2015  £m

2014  £m

111
4,320
1,531
911

6,873

262
4,600

4,862

104
4,518
1,864
875

7,361

228
5,126

5,354

11,735

12,715

Notes
(i) 

Asia insurance operations
The Asia insurance operations’ exposure to asset-backed securities is primarily held by the with-profits operations. Of the £262 million, 84 per cent 
(31 December 2014: 99 per cent) are investment grade. 

(ii)  US insurance operations

US insurance operations’ exposure to asset-backed securities at 31 December 2015 comprises:

RMBS

RMBS Sub-prime (2015: 4% AAA, 13% AA, 7% A)
Alt-A (2015: 1% AA, 3% A)
Prime including agency (2015: 77% AA, 2% A)

CMBS (2015: 57% AAA, 24% AA, 16% A)
CDO funds (2015: 44% AAA, 2% AA, 23% A), including £nil exposure to sub-prime
Other ABS (2015: 24% AAA, 12% AA, 54% A), including £69 million exposure to sub-prime

Total

(iii)  UK insurance operations

2015  £m 

2014  £m 

191
191
902
2,403
52
581

4,320

235
244
1,088
2,343
53
555

4,518

The majority of holdings of the shareholder-backed business relates to the UK market and primarily relates to investments held by PRIL. Of the holdings of the 
with-profits operations, £1,140 million (2014: £1,333 million) relates to exposure to the US markets with the remaining exposure being primarily to the UK market. 

(iv)  Asset management operations

Asset management operations’ exposure to asset-backed securities is held by Prudential Capital with no sub-prime exposure. Of the £911 million, 95 per cent 
(2014: 89 per cent) are graded AAA.

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C3:  Assets and liabilities – classification and measurement continued

C3.3  Debt securities continued
f  Group sovereign debt and bank debt exposure 
The Group exposures held by the shareholder-backed business and with-profits funds in sovereign debts and bank debt securities 
at 31 December 2015 are analysed as follows: 

Exposure to sovereign debts 

Italy
Spain
France
Germany*
Other Eurozone (principally Belgium)

Total Eurozone
United Kingdom
United States†
Other, predominantly Asia

Total

2015  £m

2014  £m

Shareholder-
backed
 business 

With-profits
funds

Shareholder-
backed
 business 

With-profits
funds

55
1
19
409
62

546
4,997
3,911
3,368

60
17
–
358
44

479
1,802
6,893
1,737

62
1
20
388
5

476
4,104
3,607
2,787

12,822

10,911

10,974

*  Including bonds guaranteed by the federal government.
† The exposure to the United States sovereign debt comprises holdings of Jackson, the UK and Asia insurance operations.

Exposure to bank debt securities

2015  £m

Senior debt

Subordinated debt

Shareholder-backed business

Covered 

Senior

Italy
Spain
France
Germany
Netherlands
Other Eurozone

Total Eurozone
United Kingdom
United States
Other, predominantly Asia

Total 

With-profits funds 
Italy
Spain
France
Germany
Netherlands
Other Eurozone

Total Eurozone
United Kingdom
United States
Other, predominantly Asia

Total 

–
143
26
66
–
–

235
423
–
19

677

–
156
9
94
–
–

259
545
–
257

1,061

30
11
126
4
31
20

222
157
2,227
333

2,939

57
26
179
17
200
35

514
289
1,414
888

3,105

Total
 senior
debt 

30
154
152
70
31
20

457
580
2,227
352

3,616

57
182
188
111
200
35

773
834
1,414
1,145

4,166

Total
Sub-
ordinated
 debt

Tier 1

Tier 2

–
–
8
–
–
–

8
6
4
53

71

–
–
–
–
5
–

5
27
141
189

362

–
–
66
60
–
11

137
371
226
313

–
–
74
60
–
11

145
377
230
366

1,047

1,118

–
–
62
–
–
–

62
490
241
322

–
–
62
–
5
–

67
517
382
511

1,115

1,477

2015
Total
£m

30
154
226
130
31
31

602
957
2,457
718

4,734

57
182
250
111
205
35

840
1,351
1,796
1,656

5,643

The tables above exclude assets held to cover linked liabilities and those of the consolidated unit trusts and similar funds. In addition, 
the tables above exclude the proportionate share of sovereign debt holdings of the Group’s joint venture operations. 

210

61
18
–
336
29

444
2,065
5,771
1,714

9,994

2014
Total
£m

31
133
249
111
124
53

701
1,296
2,484
735

5,216

67
186
206
128
195
24

806
1,561
2,064
1,396

5,827

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
 
C3.4  Loans portfolio
Loans are accounted for at amortised cost net of impairment except for:

 — Certain mortgage loans which have been designated at fair value through profit or loss of the UK insurance operations as this loan 

portfolio is managed and evaluated on a fair value basis; and 

 — Certain policy loans of the US insurance operations which are held to back liabilities for funds withheld under reinsurance 

arrangement and are also accounted on a fair value basis. See note (b).

The amounts included in the statement of financial position are analysed as follows:

Insurance operations:

Asia note (a)
US note (b)
UK note (c)

Asset management operations note (d)

Total

a  Asia insurance operations
The loans of the Group’s Asia insurance operations comprise: 

Mortgage loans*
Policy loans*
Other loans†

Total Asia insurance operations loans

2015  £m

2014  £m

1,084
7,418
3,571
885

1,014
6,719
4,254
854

12,958

12,841

2015  £m

2014  £m

130
721
233

88
672
254

1,084

1,014

*  The mortgage and policy loans are secured by properties and life insurance policies respectively.
† The majority of the other loans are commercial loans held by the Malaysia operation and which are all investment graded by two local rating agencies.

b  US insurance operations
The loans of the Group’s US insurance operations comprise: 

Mortgage loans*
Policy loans†

Total US insurance operations loans

Loans backing 
liabilities for 
funds withheld

–
2,183

2,183

2015  £m

Other loans

4,367
868

5,235

Loans backing 
liabilities for 
funds withheld

–
2,025

2,025

Total

4,367
3,051

7,418

2014  £m

Other loans

3,847
847

4,694

Total

3,847
2,872

6,719

*  All of the mortgage loans are commercial mortgage loans which are collateralised by properties. The property types are industrial, multi-family residential, suburban 

office, retail and hotel. 

† The policy loans are fully secured by individual life insurance policies or annuity policies. Policy loans backing liabilities for funds withheld under reinsurance 

arrangements are accounted for at fair value through profit or loss. All other policy loans are accounted for at amortised cost, less any impairment.

The US insurance operations’ commercial mortgage loan portfolio does not include any single-family residential mortgage loans and 
is therefore not exposed to the risk of defaults associated with residential sub-prime mortgage loans. The average loan size is £8.6 million 
(2014: £7.2 million). The portfolio has a current estimated average loan to value of 45 per cent (2014: 59 per cent). 

At 31 December 2015, Jackson had mortgage loans with a carrying value of £nil (2014: £13 million) where the contractual terms 

of the agreements had been restructured. 

211

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C3.4  Loans portfolio continued
c  UK insurance operations
The loans of the Group’s UK insurance operations comprise:

SAIF and PAC WPSF
Mortgage loans*
Policy loans
Other loans†

Total SAIF and PAC WPSF loans

Shareholder-backed operations

Mortgage loans*
Other loans

Total loans of shareholder-backed operations

Total UK insurance operations loans

2015  £m

2014  £m

727
8
1,324

2,059

1,508
4

1,512

3,571

1,145
10
1,510

2,665

1,585
4

1,589

4,254

*  The mortgage loans are collateralised by properties. By carrying value, 78 per cent of the £1,508 million held for shareholder-backed business relates to lifetime 

(equity release) mortgage business which has an average loan to property value of 30 per cent.

† Other loans held by the PAC with-profits fund are all commercial loans and comprise mainly syndicated loans.

d  Asset management operations
These relate to loans and receivables managed by Prudential Capital. These assets are generally secured but most have no external 
credit ratings. Internal ratings prepared by the Group’s asset management operations, as part of the risk management process, are:

Loans and receivables internal ratings:

AAA
A+ to A-
BBB+ to BBB-
BB+ to BB-
B and other

Total

2015  £m

2014  £m

–
157
 607 
119
2

885

 101 
 161 
 244 
 49 
 299 

 854 

212

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedC3.5  Financial instruments – additional information
a  Financial risk
i  Liquidity analysis
Contractual maturities of financial liabilities on an undiscounted cash flow basis
The following table sets out the contractual maturities for applicable classes of financial liabilities, excluding derivative liabilities and 
investment contracts that are separately presented. The financial liabilities are included in the column relating to the contractual 
maturities at the undiscounted cash flows (including contractual interest payments) due to be paid assuming conditions are consistent 
with those of year end.

Financial liabilities
Core structural borrowings of 

shareholder-financed operations C6.1
Operational borrowings attributable to 
shareholder-financed operations C6.2
Borrowings attributable to with-profits 

funds C6.2

Obligations under funding, securities 
lending and sale and repurchase 
agreements
Other liabilities 
Net asset value attributable to unit 

holders of consolidated unit trusts 
and similar funds 

Other creditors

Financial liabilities
Core structural borrowings of 

shareholder-financed operations C6.1
Operational borrowings attributable to 
shareholder-financed operations C6.2
Borrowings attributable to with-profits 

funds C6.2

Obligations under funding, securities 
lending and sale and repurchase 
agreements
Other liabilities 
Net asset value attributable to unit 

holders of consolidated unit trusts 
and similar funds 

Other creditors

Total
 carrying
value

1 year
or less

After 1
year to
5 years

After 5
years to
10 years

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

2015  £m

5,011

197

1,046

1,210

1,197

1,037

3,555

1,900

10,142

1,960

1,301

1,332

256

616

813

69

175

3,765
4,588

3,765
2,139

7,873
4,876

7,873
4,560

 – 
26

 – 
25

 – 
3

 – 
48

 – 

53

 – 
 – 

 – 
74

 – 

11

 – 
 – 

 – 

62

 – 

1,986

157

1,527

 – 
 – 

 – 
2,420

3,765
4,588

 – 
100

 – 
344

 – 
 – 

7,873
5,151

29,405

20,091

2,526

1,505

1,324

1,148

3,961

4,477

35,032

Total
 carrying
value

1 year
or less

After 1
year to
5 years

After 5
years to
10 years

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

2014  £m

4,304

166

927

1,079

1,064

914

2,456

1,796

8,402

2,263

2,202

1,093

97

2,347
4,105

2,347
1,678

7,357
4,262

7,357
3,941

65

717

 – 
133

 – 
24

 – 

205

 – 
13

 – 
44

 – 

25

 – 
 – 

 – 
86

 – 

11

 – 
 – 

 – 
78

 – 

63

 – 

2,267

162

1,280

 – 
 – 

 – 
2,281

2,347
4,105

 – 
365

 – 
 – 

7,357
4,538

25,731

17,788

1,866

1,341

1,175

1,003

2,884

4,239

30,296

Maturity analysis of derivatives
The following table shows the gross and net derivative positions together with a maturity profile of the net derivative position:

2015

2014

Carrying value of net derivatives  £m

Maturity profile of net derivative position  £m 

Derivative 
assets

Derivative 
liabilities

Net
 derivative
 position

2,958

(3,119)

(161)

1 year
or less

15

3,412

(2,323)

1,089

1,245

After 1
year to
3 years

After 3
years to
5 years

(10)

(14)

(7)

(9)

After 5
years

45

10

Total

43

1,232

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C3.5  Financial instruments – additional information continued
The majority of derivative assets and liabilities have been included at fair value within the one year or less column, representing the basis 
on which they are managed (ie to manage principally asset or liability value exposures). The Group has no cash flow hedges and in 
general, contractual maturities are not considered essential for an understanding of the timing of the cash flows for these instruments. 
The only exception is certain identified interest rate swaps which are fully expected to be held until maturity solely for the purposes of 
matching cash flows on separately held assets and liabilities. For these instruments the undiscounted cash flows (including contractual 
interest amounts) due to be paid under the swap contract assuming conditions are consistent with those at year end are included in the 
column relating to the contractual maturity of the derivative.

Maturity analysis of investment contracts
The table below shows the maturity profile for investment contracts on undiscounted cash flow projections of expected benefit payments. 

2015

2014

£bn

After 1
year to
5 years

After 5
years to
10 years

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

Total
 undis-
counted
value

Total
carrying
value

21

19

19

18

14

13

10

10

9

8

79

74

55

59

1 year
or less

6

6

Most investment contracts have options to surrender early, often subject to surrender or other penalties. Therefore, most contracts 
can be said to have a contractual maturity of less than one year, but in reality the additional charges and term of the contracts mean these 
are unlikely to be exercised in practice and the more useful information is to present information on expected payment. 

The maturity profile above excludes certain corporate unit-linked business with gross policyholder liabilities of £11 billion 

(2014: £13 billion) which have no stated maturity but which are repayable on demand.

The vast majority of the Group’s financial assets are held to back the Group’s policyholder liabilities. Although asset/liability matching 

is an important component of managing policyholder liabilities (both those classified as insurance and those classified as investments), 
this profile is mainly relevant for managing market risk rather than liquidity risk. Within each business unit this asset/liability matching 
is performed on a portfolio-by-portfolio basis.

In terms of liquidity risk, a large proportion of the policyholder liabilities contain discretionary surrender values or surrender charges, 

meaning that many of the Group’s liabilities are expected to be held for the long term. Much of the Group’s investment portfolios are 
in marketable securities, which can therefore be converted quickly to liquid assets.

For the reasons above, an analysis of the Group’s assets by contractual maturity is not considered appropriate to evaluate the nature 

and extent of the Group’s liquidity risk.

ii  Credit risk
The Group’s maximum exposure to credit risk of financial instruments (before any allowance for collateral or allocation of losses to 
policyholders) is represented by the carrying value of financial instruments on the balance sheet that have exposures to credit risk 
comprising cash and cash equivalents, deposits, debt securities, loans and derivative assets, and other debtors, the carrying value of 
which are disclosed at the start of this note and note 3.5(b) below for derivative assets. The collateral in place in relation to derivatives 
is described in note C3.5(c) below. Note C3.4, describes the security for these loans held by the Group. 

Of the total loans and receivables held, £27 million (2014: £11 million) are past their due date but are not impaired. Of the total past 
due but not impaired, £22 million are less than one year past their due date (2014: £5 million). The Group expects full recovery of these 
loans and receivables.

No further analysis has been provided of the element of loans and receivables that was neither past due nor impaired for the total 
portfolio on the grounds of immateriality of the difference between the neither past due nor impaired elements and the total portfolio. 

Financial assets that would have been past due or impaired had the terms not been renegotiated amounted to £16 million 

(2014: £13 million). 

In addition, during 2015 and 2014 the Group did not take possession of any other collateral held as security.
Further details of collateral and pledges are provided in note C3.5(c) below.

214

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuediii  Foreign exchange risk
As at 31 December 2015, the Group held 22 per cent (2014: 22 per cent) and 11 per cent (2014: 9 per cent) of its financial assets and 
financial liabilities respectively, in currencies, mainly US dollar and Euro, other than the functional currency of the relevant business unit.
Of these financial assets, 53 per cent (2014: 56 per cent) are held by the PAC with-profits fund, allowing the fund to obtain exposure 

to foreign equity markets.

Of these financial liabilities, 40 per cent (2014: 47 per cent) are held by the PAC with-profits fund, mainly relating to foreign 

currency borrowings.

The exchange risks inherent in these exposures are mitigated through the use of derivatives, mainly forward currency contracts 

(note 3.5(b) below).

The amount of exchange gain recognised in the income statement in 2015, except for those arising on financial instruments measured 

at fair value through profit or loss, is £138 million (2014: £89 million gain). This constitutes £1 million loss (2014: £1 million loss) on 
Medium Term Notes liabilities and £139 million of net gain (2014: £90 million net gain), mainly arising on investments of the PAC 
with-profits fund. The gains/losses on Medium Term Notes liabilities are fully offset by value movements on cross-currency swaps, 
which are measured at fair value through profit or loss.

b  Derivatives and hedging
Derivatives
The Group enters into a variety of exchange traded and over-the-counter derivative financial instruments, including futures, options, 
forward currency contracts and swaps such as interest rate swaps, cross-currency swaps, swaptions and credit default swaps.

All over-the-counter derivative transactions, with the exception of some Asia transactions, are conducted under standardised 
ISDA (International Swaps and Derivatives Association Inc) master agreements and the Group has collateral agreements between 
the individual Group entities and relevant counterparties in place under each of these market master agreements.

The total fair value balances of derivative assets and liabilities as at 31 December 2015 were as follows:

Derivative assets
Derivative liabilities

Derivative assets
Derivative liabilities

Asia
 insurance
operations

US
 insurance
operations

UK
 insurance
operations

Asset
management

Unallocated
to a segment

2015  £m

57
(140)

(83)

47
(143)

(96)

905
(249)

656

916
(251)

665

1,930
(2,125)

(195)

2014  £m

2,344
(1,381)

963

65
(283)

(218)

103
(233)

(130)

1
(322)

(321)

2
(315)

(313)

Group
total

2,958
(3,119)

(161)

3,412
(2,323)

1,089

The derivative assets are included in ‘other investments’ in the statement of financial position and are used for efficient portfolio 
management to obtain cost effective and efficient management of exposure to various markets in accordance with the Group’s 
investment strategies and to manage exposure to interest rate, currency, credit and other business risks. The Group also uses interest 
rate derivatives to reduce exposure to interest rate volatility. In particular:

 — UK with-profits funds use derivatives for efficient portfolio management or reduction in investment risks. For UK annuity business 

derivatives are used to assist with asset and liability cash flow matching;

 — US operations and some of the UK operations hold large amounts of interest-rate sensitive investments that contain credit risks on 

which a certain level of default is expected. These businesses have purchased some swaptions to manage the default risk on certain 
underlying assets and hence reduce the amount of regulatory capital held to support the assets; and

 — Some products, especially in the US, have guarantee features linked to equity indices. A mismatch between guaranteed product 
liabilities and the performance of the underlying assets exposes the Group to equity index risk. In order to mitigate this risk, the 
relevant business units purchase swaptions, equity options and futures to better match asset performance with liabilities under 
equity-indexed products.

215

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C3.5  Financial instruments – additional information continued
Hedging
The Group has formally assessed and documented the effectiveness of the following hedges under IAS 39.

Net investment hedges
At 31 December 2015, the Group has designated perpetual subordinated capital securities totalling US$2.8 billion (2014: US$2.8 billion) 
as a net investment hedge to hedge the currency risks related to the net investment in Jackson. The carrying value of the subordinated 
capital securities was £1,895 million as at 31 December 2015 (2014: £1,789 million). The foreign exchange loss of £104 million 
(2014: loss of £96 million) on translation of the borrowings to pounds sterling at the statement of financial position date is recognised 
in the translation reserve in shareholders’ equity. This net investment hedge was 100 per cent effective.

The Group has no cash flow hedges or fair value hedges in place. 

c  Derecognition, collateral and offsetting
Securities lending and reverse repurchase agreements
The Group has entered into securities lending (including repurchase agreements) whereby blocks of securities are loaned to third 
parties, primarily major brokerage firms. The amounts above the fair value of the loaned securities required to be received as collateral 
by the agreements depend on the quality of the collateral, calculated on a daily basis. The loaned securities are not removed from the 
Group’s consolidated statement of financial position, rather they are retained within the appropriate investment classification. Collateral 
typically consists of cash, debt securities, equity securities and letters of credit. 

At 31 December 2015, the Group had lent £5,995 million (2014: £4,578 million) of securities of which £4,687 million (2014: £3,129 million) 
was lent by the PAC with-profits fund and held cash and securities collateral under such agreements of £6,342 million (2014: £4,887 million) 
of which £5,002 million (2014: £3,400 million) was held by the PAC with-profits fund.

At 31 December 2015, the Group had entered into reverse repurchase transactions under which it purchased securities and had 
taken on the obligation to resell the securities. The fair value of the collateral held in respect of these transactions was £10,076 million 
(2014: £12,857 million). 

In addition, at 31 December 2015, the Group had entered into repurchase transactions for which the fair value of the collateral 
pledged was £190 million in the form of securities and £10 million in the form of cash (2014: £186 million in the form of securities).

Collateral and pledges under derivative transactions
At 31 December 2015, the Group had pledged £1,622 million (2014: £1,411 million) for liabilities and held collateral of £1,865 million 
(2014: £2,388 million) in respect of over-the-counter derivative transactions.

These transactions are conducted under terms that are usual and customary to collateralised transactions including, where relevant, 

standard securities lending and repurchase agreements.

Offsetting assets and liabilities 
The Group’s derivative instruments, repurchase agreements and securities lending agreements are subject to master netting 
arrangements and collateral arrangements. A master netting arrangement with a counterparty creates a right of offset for amounts 
due to and due from that same counterparty that is enforceable in the event of a default or bankruptcy. The Group recognises amounts 
subject to master netting arrangements on a gross basis within the consolidated balance sheets.

The following tables present the gross and net information about the Group’s financial instruments subject to master 

netting arrangements:

31 Dec 2015  £m

Gross amount 
presented in the 
consolidated 
statement of 
financial 
position
note (i)

Related amounts not offset in the 
consolidated statement of financial position 

Financial 
instruments
note (ii)

Cash 
collateral

Securities 
collateral
note (iii)

Net amount

2,835
8,591

11,426

(1,071)
–

(1,071)

(1,122)
–

(1,122)

(591)
(8,591)

(9,182)

(2,879)
(1,779)
(200)

(4,858)

1,071
–
–

1,071

764
189
10

963

809
1,590
190

2,589

51
–

51

(235)
–
–

(235)

Financial assets:

Derivative assets
Reverse repurchase agreements

Total financial assets

Financial liabilities:

Derivative liabilities
Securities lending
Repurchase agreements

Total financial liabilities

216

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedFinancial assets:

Derivative assets
Reverse repurchase agreements

Total financial assets

Financial liabilities:

Derivative liabilities
Securities lending
Repurchase agreements

Total financial liabilities

31 Dec 2014  £m

Gross amount 
presented in the 
consolidated 
statement of 
financial 
position
note (i)

Related amounts not offset in the 
consolidated statement of financial position 

Financial 
instruments
note (ii)

Cash 
collateral

Securities 
collateral
note (iii)

Net amount

3,271
10,537

13,808

(2,036)
(1,317)
(186)

(3,539)

(1,030)
–

(1,030)

(1,131)
–

(1,131)

(824)
(10,537)

(11,361)

1,030
–
–

1,030

391
1,317
–

1,708

543
–
186

729

286
–

286

(72)
–
–

(72)

Notes
(i) 
(ii)  Represents the amount that could be offset under master netting or similar arrangements where Group does not satisfy the full criteria to offset 

The Group has not offset any of the amounts presented in the consolidated statement of financial position.

on the consolidated statement of financial position.

(iii)  Excludes initial margin amounts for exchange-traded derivatives.

In the tables above, the amounts of assets or liabilities presented in the consolidated statement of financial position are offset first by 
financial instruments that have the right of offset under master netting or similar arrangements with any remaining amount reduced 
by the amount of cash and securities collateral. The actual amount of collateral may be greater than amounts presented in the tables. 

d  Impairment of financial assets
In accordance with the Group’s accounting policy set out in note A3.1j(iii), impairment reviews were performed for available-for-sale 
securities and loans and receivables. In addition, impairment reviews were undertaken for the reinsurers’ share of insurance 
contract liabilities.

During the year ended 31 December 2015, net impairment charges of £(35) million (2014: net impairment reversals of £37 million) 

were recognised for available-for-sale securities and loans and receivables analysed as follows: 

Available-for-sale debt securities held by Jackson
Loans and receivables*

Net (charge) credit for impairment net of reversals

*  The impairment (charges) reversals relate to loans held by the UK with-profits fund and mortgage loans held by Jackson.

Impairment recognised on available-for-sale securities amounted to £(19) million (2014: £(7) million) arising from:

Residential mortgage-backed securities
Public fixed income
Other

2015  £m

2014  £m

(19)
(16)

(35)

(7)
44

37

2015  £m

2014  £m

(8)
(2)
(9)

(19)

(2)
–
(5)

(7)

217

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C3.5  Financial instruments – additional information continued 
The impairment recorded on the residential mortgage-backed securities was primarily due to reduced cash flow expectations on such 
securities that are collateralised by diversified pools of primarily below investment grade securities. Of the impaired losses of £19 million 
(2014: £7 million), the top five individual corporate issuers made up 74 per cent (2014: 76 per cent), reflecting a deteriorating business 
outlook of the companies concerned. The impairment losses have been recorded in ‘investment return’ in the income statement.

Jackson’s portfolio of debt securities is managed proactively with credit analysts closely monitoring and reporting on the credit quality 

of its holdings. Jackson continues to review its investments on a case-by-case basis to determine whether any decline in fair value 
represents an impairment. In addition, investments in structured securities are subject to a rigorous review of their future estimated cash 
flows, including expected and stress case scenarios, to identify potential shortfalls in contractual payments (both interest and principal). 
Impairment charges are recorded on structured securities when the Company forecasts a contractual payment shortfall. Situations 
where such a shortfall would not lead to a recognition of a loss are rare. However, some structured securities do not have a single 
determined set of future cash flows and instead, there can be a reasonable range of estimates that could potentially emerge. 
With this variability, there could be instances where the projected cash flow shortfall under management’s base case set of assumptions 
is so minor that relatively small and justifiable changes to the base case assumptions would eliminate the need for an impairment loss 
to be recognised. The impairment loss reflects the difference between the fair value and book value. 

In 2015, the Group realised gross losses on sales of available-for-sale securities of £85 million (2014: £35 million) with 57 per cent 
(2014: 68 per cent) of these losses related to the disposal of fixed maturity securities of the top 10 individual issuers, which were disposed 
of as part of risk reduction programmes intended to limit future credit loss exposure. Of the £85 million (2014: £ 35 million), £54 million 
(2014: £5 million) relates to losses on sales of impaired and deteriorating securities.

The effect of those reasonably likely changes in the key assumptions that underpin the assessment of whether impairment has 
taken place depends on the factors described in note A3.1j(iii). A key indicator of whether such impairment may arise in future, and the 
potential amounts at risk, is the profile of gross unrealised losses for fixed maturity securities accounted for on an available-for-sale basis 
by reference to the time periods by which the securities have been held continuously in an unrealised loss position and by reference 
to the maturity date of the securities concerned. 

For 2015, the amount of gross unrealised losses for fixed maturity securities classified as available-for-sale under IFRS in an unrealised 

loss position was £673 million (2014: £180 million). Notes B1.2 and C3.3 provide further details on the impairment charges and 
unrealised losses of Jackson’s available-for-sale securities. 

218

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedC4:  Policyholder liabilities and unallocated surplus 

The note provides information of policyholder liabilities and unallocated surplus of with-profits funds held on the Group’s statement 
of financial position:

C4.1  Movement and duration of liabilities
C4.1(a)  Group overview 
i  Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds

At 1 January 2014

Comprising:

Policyholder liabilities on the consolidated statement of financial position
Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

Group’s share of policyholder liabilities of joint ventures*
Reallocation of unallocated surplus for the domestication of the  

Hong Kong branch†

Net flows:

Premiums
Surrenders
Maturities/Deaths

Net flows
Shareholders’ transfers post-tax
Investment-related items and other movements
Foreign exchange translation differences

As at 31 December 2014 / 1 January 2015

Comprising:

Policyholder liabilities on the consolidated statement of financial position
Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

Group’s share of policyholder liabilities of joint ventures*

Net flows:

Premiums
Surrenders
Maturities/Deaths

Net flows
Shareholders’ transfers post-tax
Investment-related items and other movements
Foreign exchange translation differences

At 31 December 2015

Comprising:

Policyholder liabilities on the consolidated statement of financial position‡
Unallocated surplus of with-profits funds on the consolidated statement 

of financial position§

Group’s share of policyholder liabilities of joint ventures*

Average policyholder liability balances
2015

2014

Insurance operations  £m

Asia
note C4.1(b)

US
note C4.1(c)

UK 
note C4.1(d)

Total

35,146

107,411

146,616

289,173

31,910

107,411

134,632

273,953

77
3,159

1,690

7,058
(2,425)
(1,259)

3,374
(40)
3,480
1,372

–
–

–

15,492
(5,922)
(1,307)

8,263
–
3,712
7,360

11,984
–

(1,690)

7,902
(5,656)
(6,756)

(4,510)
(200)
14,310
(90)

12,061
3,159

–

30,452
(14,003)
(9,322)

7,127
(240)
21,502
8,642

45,022

126,746

154,436

326,204

38,705

126,746

144,088

309,539

2,102
4,215

7,784
(2,550)
(1,265)

3,969
(43)
(364)
194

–
–

10,348
–

12,450
4,215

16,699
(6,759)
(1,464)

8,476
–
(3,824)
7,515

9,692
(6,363)
(6,991)

(3,662)
(214)
2,319
14

34,175
(15,672)
(9,720)

8,783
(257)
(1,869)
7,723

48,778

138,913

152,893

340,584

41,255

138,913

142,350

322,518

2,553
4,970

44,573

38,993

–
–

10,543
–

13,096
4,970

132,830

143,219

320,622

117,079

139,362

295,434

*  The Group’s investment in joint ventures are accounted for on an equity method basis in the Group’s balance sheet. The Group’s share of the policyholder liabilities 

as shown above relate to the joint venture life businesses in China, India and of the Takaful business in Malaysia.

† On 1 January 2014, following consultation with the policyholders of PAC and regulators and court approval, the Hong Kong branch of PAC was transferred to separate 

subsidiaries established in Hong Kong. From this date, the unallocated surplus of the Hong Kong with-profits business is reported within the Asia insurance 
operations segment.

‡  The policyholder liabilities of the Asia insurance operations of £41,255 million (2014: £38,705 million), shown in the table above, is after deducting the intra-group 

reinsurance liabilities ceded by the UK insurance operations of £1,261 million (2014: £1,363 million) to the Hong Kong with-profits business. Including this amount total 
Asia policyholder liabilities are £42,516 million (2014: £40,068 million).

§ Averages have been based on opening and closing balances and adjusted for acquisitions, disposals and corporate transactions in the year and exclude unallocated 

surplus of with-profits funds.

219

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C4.1  Movement and duration of liabilities continued
The items above represent the amount attributable to changes in policyholder liabilities and unallocated surplus of with-profits funds 
as a result of each of the components listed. The policyholder liabilities shown include investment contracts without discretionary 
participation features (as defined in IFRS 4) and their full movement in the year. The items above are shown gross of external reinsurance. 
The analysis includes the impact of premiums, claims and investment movements on policyholders’ liabilities. The impact does not 
represent premiums, claims and investment movements as reported in the income statement. For example, the premiums shown above 
will exclude any deductions for fees/charges and claims represent the policyholder liabilities provision released rather than the claim 
amount paid to the policyholder.

ii  Analysis of movements in policyholder liabilities for shareholder-backed business 

At 1 January 2014
Net flows:

Premiums
Surrenders
Maturities/Deaths

Net flows note (a)
Investment-related items and other movements
Foreign exchange translation differences

At 31 December 2014 / 1 January 2015

Comprising:

Policyholder liabilities on the consolidated statement of financial position
Group’s share of policyholder liabilities relating to joint ventures

At 1 January 2015
Net flows:

Premiums
Surrenders
Maturities/Deaths

Net flows note (a)
Investment-related items and other movements
Foreign exchange translation differences

At 31 December 2015 note (b)

Comprising:

Shareholder-backed business  £m

Asia

US

UK

Total

21,931

107,411

50,779

180,121

4,799
(2,218)
(644)

1,937
1,859
683

15,492
(5,922)
(1,307)

8,263
3,712
7,360

4,951
(3,149)
(2,412)

(610)
4,840
 – 

25,242
(11,289)
(4,363)

9,590
10,411
8,043

26,410

126,746

55,009

208,165

 22,195 
 4,215 
26,410

4,793
(2,308)
(618)

1,867
(121)
(312)

 126,746 
 – 
126,746

16,699
(6,759)
(1,464)

8,476
(3,824)
7,515

 55,009 
 – 
55,009

3,146
(3,227)
(2,613)

(2,694)
509
–

 203,950 
 4,215 
208,165

24,638
(12,294)
(4,695)

7,649
(3,436)
7,203

27,844

138,913

52,824

219,581

Policyholder liabilities on the consolidated statement of financial position
Group’s share of policyholder liabilities relating to joint ventures

22,874 
4,970 

138,913 
–

52,824 
–

214,611 
4,970 

Notes
(a) 
(b) 

Including net flows of the Group’s insurance joint ventures.
Policyholder liabilities relating to shareholder-backed business grew by £11.4 billion from £208.2 billion at 31 December 2014 to £219.6 billion at 31 December 
2015. The increase reflects positive net flows (premiums net of upfront charges less surrenders, withdrawals, maturities and deaths) of £7.6 billion in 2015 
(2014: £9.6 billion), driven by strong inflows of £8.5 billion in the US and £1.9 billion in Asia, together with a positive £7.2 billion increase from foreign exchange 
effects following a strengthening of the US dollar.

220

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuediii  Movement in insurance contract liabilities and unallocated surplus of with-profits funds
Further analysis of the movement in the year of the Group’s insurance contract liabilities, gross and reinsurance share, and unallocated 
surplus of with-profits funds is provided below:

At 1 January 2014
Income and expense included in the income statement and other comprehensive income 
Foreign exchange translation differences

At 31 December 2014 / 1 January 2015
Income and expense included in the income statement and other comprehensive income 
Foreign exchange translation differences

At 31 December 2015

iv  Reinsurers’ share of insurance contract liabilities

Insurance contract liabilities

Gross
£m

218,185
23,532
8,321

 250,038 
3,456
7,259

260,753

Reinsurers’ 
share
£m

6,018
(41)
338

 6,315 
342
335

6,992

Unallocated 
surplus of 
with-profits 
funds
£m

12,061
54
335

 12,450 
522
124

13,096

Insurance contract liabilities
Claims outstanding

Asia

755
43

798

2015  £m

US

5,499
711

6,210

UK

738
157

895

Total

6,992
911

7,903

2014  £m

Total

6,315
852

7,167

The Group cedes certain business to other insurance companies. Although the ceding of insurance does not relieve the Group from 
its liability to its policyholders, the Group participates in such agreements for the purpose of managing its loss exposure. The Group 
evaluates the financial condition of its reinsurers and monitors concentration of credit risk from similar geographic regions, activities 
or economic characteristics of the reinsurers to minimise its exposure from reinsurer insolvencies. Of the reinsurers’ share of insurance 
contract liabilities balance of £7,903 million at 31 December 2015 (2014: £7,167 million), 90 per cent (2014: 93 per cent) were ceded by 
the Group’s UK and US operations, of which 96 per cent (2014: 95 per cent) of the balances were from reinsurers with Standard & Poor’s 
rating A- and above.

The reinsurance asset for Jackson as shown in the table above primarily relates to certain fully collateralised former REALIC business 

retained by Swiss Re through 100 per cent reinsurance agreements. Apart from the reinsurance of REALIC business, the principal 
reinsurance ceded by Jackson outside the Group is on term life insurance, direct and assumed accident and health business and GMIB 
variable annuity guarantees. Net commissions received on ceded business and claims incurred ceded to external reinsurers totalled 
£41 million and £442 million respectively during 2015 (2014: £35 million and £398 million respectively). There were no deferred gains 
or losses on reinsurance contracts in either 2015 or 2014. 

In each of 2015 and 2014, the Group’s UK insurance business entered into longevity reinsurance transactions on certain aspects 

of the UK’s annuity liabilities. Further information on these transactions is provided in note B4(b). The gains and losses recognised 
in profit and loss for the other reinsurance contracts written in the year were immaterial. 

221

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C4.1  Movement and duration of liabilities continued
C4.1(b)  Asia insurance operations
i  Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with-profits funds of Asia insurance operations from the 
beginning of the year to the end of the year is as follows:

At 1 January 2014
Comprising:

With-profits
 business
£m 

Unit-linked
 liabilities
£m 

13,215

13,765

Other
business
£m 

8,166

Policyholder liabilities on the consolidated statement of financial position
Unallocated surplus of with-profits funds on the consolidated statement 

13,138

11,918

of financial position

Group’s share of policyholder liabilities relating to joint ventures*

Reallocation of unallocated surplus for the domestication of the  

Hong Kong branch note (b)

Premiums 

New business 
In-force

Surrenders note (d) 
Maturities/Deaths

Net flows note (c)
Shareholders’ transfers post-tax
Investment-related items and other movements note (e)
Foreign exchange translation differences note (a)

At 31 December 2014 / 1 January 2015

Comprising:

Policyholder liabilities on the consolidated statement of financial position
Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

Group’s share of policyholder liabilities relating to joint ventures*

Premiums 

New business 
In-force

Surrenders note (d) 
Maturities/Deaths

Net flows note (c)
Shareholders’ transfers post-tax
Investment-related items and other movements note (e)
Foreign exchange translation differences note (a)

At 31 December 2015 note (c)

Comprising:

Policyholder liabilities on the consolidated statement of financial position†
Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

Group’s share of policyholder liabilities relating to joint ventures*

Average policyholder liability balances‡
2015

2014

Total
£m 

35,146

31,910

77
3,159

1,690

2,759
4,299

7,058
(2,425)
(1,259)

3,374
(40)
3,480
1,372

6,854

–
1,312

–

997
1,090

2,087
(279)
(604)

1,204
–
523
308

77
–

1,690

425
1,834

2,259
(207)
(615)

1,437
(40)
1,621
689

–
1,847

–

1,337
1,375

2,712
(1,939)
(40)

733
–
1,336
375

18,612

16,209

10,201

45,022

16,510

13,874

8,321

38,705

2,102
–

812
2,179

2,991
(242)
(647)

2,102
(43)
(243)
506

–
2,335

1,322
1,496

2,818
(2,043)
(88)

687
–
(536)
(394)

–
1,880

781
1,194

1,975
(265)
(530)

1,180
–
415
82

2,102
4,215

2,915
4,869

7,784
(2,550)
(1,265)

3,969
(43)
(364)
194

20,934

15,966

11,878

48,778

18,381

13,355

9,519

41,255

2,553
–

17,446

14,823

–
2,611

16,088

14,987

–
2,359

11,039

9,183

2,553
4,970

44,573

38,993

*  The Group’s investment in joint ventures are accounted for on an equity method basis and the Group’s share of the policyholder liabilities as shown above relate 

to the joint venture life businesses in China, India and of the Takaful business in Malaysia.

† The policyholder liabilities of the with-profits business of £18,381 million, shown in the table above, is after deducting the intra-group reinsurance liabilities 

ceded by the UK insurance operations of £1,261 million to the Hong Kong with-profits business (2014: £1,363 million). Including this amount the Asia with-profits 
policyholder liabilities are £19,642 million.

‡ Averages have been based on opening and closing balances and adjusted for acquisitions and disposals in the year and exclude unallocated surplus of 

with-profits funds.

222

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
Notes
(a)  Movements in the year have been translated at the average exchange rates for the year ended 31 December 2015. The closing balance has been translated 

at the closing spot rates as at 31 December 2015. Differences upon retranslation are included in foreign exchange translation differences.

(b)  On 1 January 2014, following consultation with the policyholders of PAC and regulators and court approval, the Hong Kong branch of PAC was transferred 

to separate subsidiaries established in Hong Kong. From this date the unallocated surplus of the Hong Kong with-profits business is reported within the 
Asia insurance operations segment.

(c)  Net flows have increased by £595 million to £3,969 million in 2015 compared with £3,374 million in 2014 reflecting increased flows from new business and 

growth in the in-force books.

(d)  The rate of surrenders for shareholder-backed business (expressed as a percentage of opening liabilities) was 8.7 per cent in 2015, lower than the 10.1 per cent 

(e) 

recorded in 2014 (based on opening liabilities). 
Investment-related items and other movements for 2015 principally represents unrealised losses on bonds and equities, following rising bond yields and 
lower Asia equity markets in 2015.

ii  Duration of liabilities
The table below shows the carrying value of policyholder liabilities and the maturity profile of the cash flows on a discounted basis 
for 2015 and 2014, taking account of expected future premiums and investment returns:

Policyholder liabilities

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

2015  £m 

2014  £m 

41,255

38,705

%

23
20
17
12
9
19

%

23
20
17
12
9
19

iii  Summary policyholder liabilities (net of reinsurance) and unallocated surplus
At 31 December 2015, the policyholder liabilities and unallocated surplus for Asia operations of £43.8 billion (2014: £40.8 billion), 
net of reinsurance of £798 million (2014: £488 million), excluding joint ventures, comprised the following:

Hong Kong
Indonesia
Korea
Malaysia
Singapore
Taiwan
Other countries

Total Asia operations

2015  £m

2014  £m

16,234
2,361
2,810
3,492
12,022
2,724
3,367

43,010

13,748
2,552
2,702
3,713
12,074
2,569
2,961

40,319

223

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C4.1  Movement and duration of liabilities continued
C4.1(c)  US insurance operations
i  Analysis of movements in policyholder liabilities 
A reconciliation of the total policyholder liabilities of US insurance operations from the beginning of the year to the end of the year 
is as follows:

US insurance operations

At 1 January 2014
Premiums 
Surrenders
Maturities/Deaths

Net flows note (b)
Transfers from general to separate account
Investment-related items and other movements note (c)
Foreign exchange translation differences note (a)

At 31 December 2014 / 1 January 2015

Premiums 
Surrenders
Maturities/Deaths

Net flows note (b)
Transfers from general to separate account
Investment-related items and other movements note (c)
Foreign exchange translation differences note (a)

At 31 December 2015

Average policyholder liability balances*
2015

2014

*  Averages have been based on opening and closing balances.

Variable
 annuity 
 separate 
 account 
 liabilities 
£m 

65,681
12,220
(3,699)
(547)

7,974
1,395
1,963
4,728

81,741

12,899
(4,357)
(655)

7,887
847
(4,351)
4,898

Fixed annuity,
 GIC and other
 business
£m 

41,730
3,272
(2,223)
(760)

289
(1,395)
1,749
2,632

Total
£m 

107,411
15,492
(5,922)
(1,307)

8,263
–
3,712
7,360

45,005

126,746

3,800
(2,402)
(809)

589
(847)
527
2,617

16,699
(6,759)
(1,464)

8,476
–
(3,824)
7,515

91,022

47,891

138,913

86,382

73,711

46,448

43,368

132,830

117,079

Notes
(a)  Movements in the year have been translated at an average rate of US$1.53/£1.00 (2014: US$1.65/£1.00). The closing balances have been translated at closing rate 

of US$1.47/£1.00 (2014: US$1.56/£1.00). Differences upon retranslation are included in foreign exchange translation differences.

(b)  Net flows for the year were £8,476 million compared with £8,263 million in 2014, reflecting continued strong in-flows into the variable annuity business. 
(c)  Negative investment-related items and other movements in variable annuity separate account liabilities of £4,351 million for 2015 primarily reflects the 

decreases in equities and bond values during the year. Fixed annuity, GIC and other business investment and other movements of £527 million primarily reflect 
the increase in interest credited to the policyholder accounts in the year and an increase in other guarantee reserves.

ii  Duration of liabilities
The table below shows the carrying value of policyholder liabilities and maturity profile of the cash flows on a discounted basis for 2015 
and 2014:

2015

2014

Fixed annuity 
and other 
business 
(including GICs 
and similar 
contracts)
£m

47,891

% 

48
26
12
7
4
3

Fixed annuity 
and other 
business 
(including GICs 
and similar 
contracts)
£m

Total
£m

138,913

45,005

% 

44
28
14
8
4
2

% 

46
27
12
7
4
4

Variable
 annuity
£m

91,022

% 

43
28
15
8
4
2

Variable
 annuity
£m

81,741

Total
£m

126,746

% 

48
29
13
6
3
1

% 

47
29
13
6
3
2

Policyholder liabilities

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

224

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
 
C4.1(d)  UK insurance operations
i  Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with-profits funds of UK insurance operations from the 
beginning of the year to the end of the year is as follows:

At 1 January 2014
Comprising:

Policyholder liabilities
Unallocated surplus of with-profits funds

Reallocation of unallocated surplus for the domestication  

of the Hong Kong branch note (a)

Premiums
Surrenders
Maturities/Deaths

Net flows note (b)
Shareholders’ transfers post-tax
Switches
Investment-related items and other movements 
Foreign exchange translation differences

At 31 December 2014 / 1 January 2015

Comprising:

Policyholder liabilities
Unallocated surplus of with-profits funds

Premiums
Surrenders
Maturities/Deaths

Net flows note (b)
Shareholders’ transfers post-tax
Switches
Investment-related items and other movements note (c)
Foreign exchange translation differences

At 31 December 2015

Comprising:

Policyholder liabilities
Unallocated surplus of with-profits funds

Average policyholder liability balances*
2015

2014

Shareholder-backed funds 
and subsidiaries

SAIF and PAC 
with-profits 
sub-fund
£m

Unit-linked 
liabilities
£m

Annuity
and other
long-term
business
£m

Total
£m

95,837

23,652

27,127

146,616

83,853
11,984

23,652
–

27,127
–

134,632
11,984

(1,690)
2,951
(2,507)
(4,344)

(3,900)
(200)
(167)
9,637
(90)

–
1,405
(2,934)
(587)

(2,116)
–
167
1,597
–

–
3,546
(215)
(1,825)

1,506
–
–
3,076
–

(1,690)
7,902
(5,656)
(6,756)

(4,510)
(200)
–
14,310
(90)

99,427

23,300

31,709

154,436

89,079
10,348

23,300
–

31,709
–

144,088
10,348

6,546
(3,136)
(4,378)

(968)
(214)
(189)
1,999
14

1,115
(3,168)
(573)

(2,626)
–
189
579
–

2,031
(59)
(2,040)

(68)
–
–
(259)
–

9,692
(6,363)
(6,991)

(3,662)
(214)
–
2,319
14

100,069

21,442

31,382

152,893

89,526
10,543

89,303

86,467

21,442
–

22,371

23,476

31,382
–

31,545

29,419

142,350
10,543

143,219

139,362

*  Averages have been based on opening and closing balances and exclude unallocated surplus of with-profits funds.

Notes
(a)  On 1 January 2014, following consultation with the policyholders of PAC and regulators and court approval, the Hong Kong branch of PAC was transferred 

to separate subsidiaries established in Hong Kong. From this date the unallocated surplus of the Hong Kong with-profits business is reported within the 
Asia insurance operations segment.

(b)  Net outflows improved from £4,510 million in 2014 to £3,662 million in 2015, due primarily to higher premium flows into our with-profits funds following 

increased sales into with-profits savings and retirement products. This has been offset by lower premiums into our annuity business following the introduction 
of pension freedoms and lower level of bulks. The levels of inflows/outflows for unit-linked business is driven by corporate pension schemes with transfers 
in or out from only a small number of schemes influencing the level of flows in the year. 
Investment-related items and other movements of £2,319 million mainly reflects investment return earned in the year, attributable to policyholders.

(c) 

225

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C4.1  Movement and duration of liabilities continued
ii  Duration of liabilities
With the exception of most unitised with-profits bonds and other whole-of-life contracts, the majority of the contracts of the UK insurance 
operations have a contract term. In effect, the maturity term of the other contracts reflects the earlier of death, maturity or the policy 
lapsing. In addition, as described in note A3.1, with-profits contract liabilities include projected future bonuses based on current 
investment values. The actual amounts payable will vary with future investment performance of SAIF and the WPSF. 

The following tables show the carrying value of the policyholder liabilities and the maturity profile of the cash flows, on a discounted 

basis for 2015 and 2014, for insurance contracts, as defined by IFRS: 

With-profits business

2015  £m

Annuity business 
(Insurance contracts)

Other

Total

Insurance 
contracts

Investment 
contracts

Total

Non-profit
annuities
within
 WPSF

PRIL

Total

Insurance 
contracts

Investments 
contracts

Total

Policyholder liabilities

 35,962 

 42,736 

 78,698 

 10,828 

 22,092 

 32,920 

 14,919 

 15,813 

 30,732 

 142,350 

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

40
23
14
9
6
8

40
27
17
10
4
2

40
25
16
10
5
4

33
25
18
11
6
7

2015  %

25
21
18
14
10
12

2014  £m

27
23
18
13
9
10

37
25
15
9
6
8

36
23
17
12
6
6

37
24
16
10
6
7

36
24
16
11
6
7

Policyholder liabilities

38,287

39,084

77,371

11,708

22,186

33,894

15,474

17,349

32,823

144,088

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

40
24
14
9
6
7

39
26
17
11
5
2

39
25
16
10
5
5

31
25
18
11
7
8

2014  %

25
22
18
14
9
12

27
23
18
13
9
10

37
25
16
10
5
7

36
22
16
11
8
7

36
24
16
11
6
7

36
24
17
11
6
6

 — The cash flow projections of expected benefit payments used in the maturity profile table above are from value of in-force business 

and exclude the value of future new business, including future vesting of internal pension contracts.

 — Benefit payments do not reflect the pattern of bonuses and shareholder transfers in respect of the with-profits business.
 — Investment contracts under ‘Other’ comprise certain unit-linked and similar contracts accounted for under IAS 39 and IAS 18.
 — For business with no maturity term included within the contracts, for example with-profits investment bonds such as Prudence Bonds, 

an assumption is made as to likely duration based on prior experience.

226

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedC4.2  Products and determining contract liabilities
a  Asia
Features of products and guarantees
The life insurance products offered by the Group’s Asia operations include a range of with-profits and non-participating term, whole life, 
endowment and unit-linked policies. The Asia operations also offer health, disability, critical illness and accident coverage to supplement 
its core life products.

The terms and conditions of the contracts written by the Asia operations and, in particular, the products’ options and guarantees, 

vary from territory to territory depending upon local market circumstances.

In general terms, the Asia participating products provide savings and protection where the basic sum assured can be enhanced by 
a profit share (or bonus) from the underlying fund as determined at the discretion of the insurers. The Asia operations’ non-participating 
term, whole life and endowment products offer savings and/or protection where the benefits are guaranteed, or determined by a set 
of defined market-related parameters. Unit-linked products combine savings with protection, the cash value of the policy depends 
on the value of the underlying unitised funds. Health and Protection policies provide mortality or morbidity benefits and include health, 
disability, critical illness and accident coverage. Health and Protection products are commonly offered as supplements to main life 
policies but can be sold separately.

Product guarantees in Asia can be broadly classified into four main categories, namely premium rate, cash value or interest rate 

guarantees, policy renewability and convertibility options.

Subject to local market circumstances and regulatory requirements, the guarantee features described in note C4.2(c) in respect of UK 

business broadly apply to similar types of participating contracts written in Hong Kong, Singapore and Malaysia. Participating products 
have both guaranteed and non-guaranteed elements.

Non-participating long-term products are the only ones where the Group is contractually obliged to provide guarantees on all 

benefits. Unit-linked products have the lowest level of guarantee. 

The risks on death coverage through premium rate guarantees are low due to the diversified nature of the business as well as rigorous 

product pricing.

Cash value and interest rate guarantees are of three types:

Maturity values

Surrender values

Interest rate guarantees

Maturity values are guaranteed for non-participating products and on the guaranteed portion of 
participating products. Declared regular bonuses are also guaranteed once vested. Future bonus rates 
and cash dividends are not guaranteed on participating products;

Surrender values are guaranteed for non-participating products and on the guaranteed portion of 
participating products. The surrender value of declared reversionary bonuses are also guaranteed once 
vested. Market value adjustments and surrender penalties are used for certain products and where the 
law permits such adjustments in cash values; and

It is common in Asia for regulations or market-driven demand and competition to provide some form 
of capital value protection and minimum crediting interest rate guarantees. This would be reflected 
within the guaranteed maturity and surrender values.

The guarantees are borne by shareholders for non-participating and investment-linked (non-investment guarantees only) products. 
Participating product guarantees are predominantly supported by the segregated life funds and their estates.

Whole-of-life contracts with floor levels of policyholder benefits that accrue at rates set at inception and do not vary subsequently with 
market conditions are written in the Korea life operations though this is not to a significant extent as Korea has a much higher proportion 
of linked and health business. The Korea business has non-linked liabilities and linked liabilities at 31 December 2015 of £625 million and 
£2,187 million respectively (2014: £596 million and £2,109 million respectively). 

227

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C4.2  Products and determining contract liabilities continued
Determining contract liabilities
For the with-profits business, the total value of the with-profits funds is driven by the underlying asset valuation with movements 
reflected principally in the accounting value of policyholder liabilities and unallocated surplus. Similarly, for the unit-linked business, 
the attaching liabilities reflect the unit value obligation driven by the value of the investments of the unit fund. 

For the shareholder-backed non-linked business, the future policyholder benefit provisions for Asia businesses in the Group’s IFRS 

accounts, are determined in accordance with methods prescribed by local GAAP adjusted to comply, where necessary, with the 
modified statutory basis or where local GAAP is not well established and in which the business written is primarily non-participating 
and linked business, US GAAP principles are used as the most appropriate reporting basis. 

For the countries which apply local GAAP adjusted to comply, where necessary, with modified statutory basis, the approach to 
determining the contract liabilities is driven by the local solvency basis. A gross premium valuation method is used in those countries 
where a risk-based capital framework is adopted for local solvency. Under the gross premium valuation method, all cash flows are valued 
explicitly using best estimate assumptions. 

A risk-based capital framework applying the gross premium valuation method is adopted by Singapore, Malaysia, Thailand and 
Indonesia. In applying this approach, an overlay constraint to the method is applied such that no negative reserves are derived at an 
individual policyholder level. 

In Vietnam, the Company uses an estimation basis aligned substantially to that used by the countries applying the gross premium 

valuation method. 

In the Philippines, the local regulator requires insurers to adopt the gross premium valuation method for traditional business from 

30 June 2016 onwards. The Company decided to early adopt this requirement for IFRS reporting for the 2015 year end.

For India, Taiwan and, until its sale in 2015, Japan, US GAAP is applied for measuring insurance assets and liabilities. For these 

countries, the future policyholder benefit provisions for non-linked business are determined using the net level premium method, with 
an allowance for surrenders, maintenance and claims expenses. Rates of interest used in establishing the policyholder benefit provisions 
vary by operation depending on the circumstances attaching to each block of business.

The other Asia operations principally adopt a net premium valuation method to determine the future policyholder benefit provisions. 
The effect of changes in assumptions used to measure insurance assets and liabilities for Asia insurance operations is as disclosed 

in note B4(a). 

b  US
Features of products and guarantees
Jackson provides long-term savings and retirement products to retail and institutional customers throughout the US and offers the 
products discussed below:

i  Fixed annuities
Fixed interest rate annuities
At 31 December 2015, fixed interest rate annuities accounted for 9 per cent (2014: 9 per cent) of policy and contract liabilities of Jackson. 
Fixed interest rate annuities are primarily deferred annuity products that are used for asset accumulation in retirement planning and for 
providing income in retirement. They permit tax-deferred accumulation of funds and flexible payout options.

The policyholder of a fixed interest rate annuity pays Jackson a premium, which is credited to the policyholder’s account. Periodically, 
interest is credited to the policyholder’s account and in some cases administrative charges are deducted from the policyholder’s account. 
Jackson makes benefit payments at a future date as specified in the policy based on the value of the policyholder’s account at that date.

The policy provides that at Jackson’s discretion it may reset the interest rate, subject to a guaranteed minimum. At 31 December 2015, 

Jackson had fixed interest rate annuities totalling £12.1 billion (2014: £11.7 billion) in account value with minimum guaranteed rates 
ranging from 1.0 per cent to 5.5 per cent and a 3.00 per cent average guaranteed rate (2014: 1.0 per cent to 5.5 per cent and a 
3.03 per cent average guaranteed rate). 

Approximately 62 per cent (2014: 57 per cent) of the fixed interest rate annuities Jackson wrote in 2015 provide for a market value 

adjustment (‘MVA’), that could be positive or negative, on surrenders in the surrender period of the policy. This formula-based 
adjustment approximates the change in value that assets supporting the product would realise as interest rates move up or down. 
The minimum guaranteed rate is not affected by this adjustment. While the MVA feature minimises the surrender risk associated 
with certain fixed annuities, Jackson still bears a portion of the surrender risk on policies without this feature, and the investment risk 
on all fixed interest rate annuities. 

228

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedFixed index annuities
Fixed index annuities accounted for 6 per cent (2014: 6 per cent) of Jackson’s policy and contract liabilities at 31 December 2015. Fixed 
index annuities vary in structure, but generally are deferred annuities that enable policyholders to obtain a portion of an equity-linked 
return (based on participation rates and caps), and provide a guaranteed minimum return. These guaranteed minimum rates are generally 
set at 1.0 to 3.0 per cent. At 31 December 2015, Jackson had fixed index annuities allocated to indexed funds totalling £6.4 billion 
(2014: £6.3 billion) in account value with minimum guaranteed rates on index accounts ranging from 1.0 per cent to 3.0 per cent and a 
1.79 per cent average guaranteed rate (2014: 1.0 per cent to 3.0 per cent and a 1.83 per cent average guarantee rate). At 31 December 
2015, Jackson also offered fixed interest accounts on some fixed index annuity products. At 31 December 2015, fixed interest accounts of 
fixed index annuities totalled £1.9 billion (2014: £1.8 billion) in account value with minimum guaranteed rates ranging from 1.0 per cent to 
3.0 per cent and a 2.52 per cent average guaranteed rate (2014: 1.0 per cent to 3.0 per cent and a 2.53 per cent average guaranteed rate). 
Jackson hedges the equity return risk on fixed index products using offsetting equity exposure in the variable annuity product. The 
cost of hedging is taken into account in setting the index participation rates or caps. Jackson bears the investment risk and a portion of the 
surrender risk on these products.

Immediate annuities
At 31 December 2015, immediate annuities accounted for 1 per cent (2014: 1 per cent) of Jackson’s policy and contract liabilities. 
Immediate annuities guarantee a series of payments beginning within a year of purchase and continuing over either a fixed period 
of years and/or the life of the policyholder. If the term is for the life of the policyholder, then Jackson’s primary risks are mortality and 
reinvestment. The implicit interest rate on these products is based on the market conditions that exist at the time the policy is issued 
and is guaranteed for the term of the annuity.

ii  Variable annuities
At 31 December 2015, variable annuities accounted for 70 per cent (2014: 69 per cent) of Jackson’s policy and contract liabilities. 
Variable annuities are deferred annuities that have the same tax advantages and payout options as fixed interest rate and fixed index 
annuities. They are also used for asset accumulation in retirement planning and to provide income in retirement.

The primary differences between variable annuities and fixed interest rate or fixed index annuities are investment risk and return. 

If a policyholder chooses a variable annuity, the rate of return depends upon the performance of the selected fund portfolio. 
Policyholders may allocate their investment to either the fixed account or a selection of variable accounts. Investment risk on the variable 
account is borne by the policyholder, while investment risk on the fixed account is borne by Jackson through guaranteed minimum fixed 
rates of return. At 31 December 2015, 6 per cent (2014: 5 per cent) of variable annuity funds were in fixed accounts. Jackson had variable 
annuity funds in fixed accounts totalling £5.5 billion (2014: £4.4 billion) with minimum guaranteed rates ranging from 1.0 per cent to 
3.0 per cent and a 1.70 per cent average guaranteed rate (2014: 1.0 per cent to 3.0 per cent and a 1.81 per cent average guaranteed rate).
Jackson issues variable annuity contracts where it contractually guarantees to the policyholder a return of no less than either, a) total 

deposits made to the contract adjusted for any partial withdrawals, b) total deposits made to the contract adjusted for any partial 
withdrawals plus a minimum return, or c) the highest contract value on a specified anniversary date adjusted for any withdrawals 
following the contract anniversary. These guarantees include benefits that are payable in the event of death (guaranteed minimum death 
benefit (GMDB)), at annuitisation (guaranteed minimum income benefit (GMIB)), upon the depletion of funds (guaranteed minimum 
withdrawal benefit (GMWB)) or at the end of a specified period (guaranteed minimum accumulation benefit (GMAB)). Jackson hedges 
these risks using equity options and futures contracts as described in note C7.3. The GMAB and GMIB are no longer offered, with the 
existing GMIB coverage being substantially reinsured.

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C4.2  Products and determining contract liabilities continued
iii  Life insurance
Life insurance products accounted for 11 per cent (2014: 12 per cent) of Jackson’s policy and contract liabilities at 31 December 2015. 
Jackson discontinued new sales of life insurance products in 2012. Life products include term life and interest-sensitive life (universal 
life and variable universal life). Term life provides protection for a defined period and a benefit that is payable to a designated beneficiary 
upon death of the insured. Universal life provides permanent individual life insurance for the life of the insured and includes a savings 
element. Variable universal life is a type of life insurance policy that combines death benefit protection with the ability for the 
policyholder account to be invested in separate account funds. For certain fixed universal life plans, additional provisions are held 
to reflect the existence of guarantees offered in the past that are no longer supported by earnings on the existing asset portfolio, 
or for situations where future mortality charges are not expected to be sufficient to provide for future mortality costs.

Excluding the business that is subject to the retrocession treaties at 31 December 2015, Jackson had interest-sensitive life business 

in force with total account value of £6.1 billion (2014: £5.9 billion), with minimum guaranteed interest rates ranging from 2.5 per cent 
to 6.0 per cent with a 4.66 per cent average guaranteed rate (2014: 2.5 per cent to 6.0 per cent with a 4.65 per cent average 
guaranteed rate).

iv  Institutional products
Jackson’s institutional products consist of traditional guaranteed investment contracts (‘GICs’), funding agreements (including 
agreements issued in conjunction with Jackson’s participation in the US Federal Home Loan Bank programme) and Medium Term 
Note funding agreements. At 31 December 2015, institutional products accounted for 3 per cent of policy and contract liabilities 
(2014: 3 per cent). Under a traditional GIC, the policyholder makes a lump sum deposit. The interest rate paid is fixed and established 
when the contract is issued. If deposited funds are withdrawn earlier than the specified term of the contract, an adjustment is made that 
approximates a market value adjustment.

Under a funding agreement, the policyholder either makes a lump sum deposit or makes specified periodic deposits. Jackson agrees 
to pay a rate of interest, which may be fixed or a floating short-term interest rate linked to an external index. The duration of the funding 
agreements range between one and thirty years. In 2015 and 2014, there were no funding agreements terminable by the policyholder 
with less than 90 days’ notice.

v  Aggregate account values
The table below shows the distribution of account values for fixed annuities (fixed interest rate and fixed index), the fixed account portion 
of variable annuities, and interest sensitive life business within the range of minimum guaranteed interest rates as described in notes (i) 
to (iii) above as at 31 December 2015 and 2014:

Minimum guaranteed interest rate

1.00%
> 1.0% – 2.0%
> 2.0% – 3.0%
> 3.0% – 4.0%
> 4.0% – 5.0%
> 5.0% – 6.0%

Total

Fixed annuities and the fixed 
account portion of variable 
annuities
£m

Interest-sensitive life business
£m

2015

5,563
7,670
9,586
1,263
1,639
212

2014

3,927
7,887
9,365
1,239
1,567
207

25,933

24,192

2015

–
–
204
2,322
2,023
1,574

6,123

2014

–
–
195
2,265
1,971
1,514

5,945

Determining contract liabilities 
As permissible under IFRS 4 and consistent with the basis explained in note A3.1, in the case of Jackson the carrying values of insurance 
assets and liabilities are consolidated into the Group accounts based on US GAAP. An overview of the deferral and amortisation of 
acquisition costs for Jackson is provided in note C5.1(b).

 With minor exceptions, all of Jackson’s contracts are accounted for as investment contracts as defined for US GAAP purposes by 
applying in the first instance a retrospective deposit method to determine the liability for policyholder benefits. This is then augmented 
by potentially three additional amounts, namely:

 — Any amounts that have been assessed to compensate the insurer for services to be performed over future periods 

(ie deferred income);

 — Any amounts previously assessed against policyholders that are refundable on termination of the contract; and
 — Any probable future loss on the contract (ie premium deficiency).

230

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedCapitalised acquisition costs and deferred income for these contracts are amortised over the life of the book of contracts. The present 

value of the estimated gross profits is generally computed using the rate of interest that accrues to policyholder balances (sometimes 
referred to as the contract rate). Estimated gross profits include estimates of the following, each of which will be determined based 
on the best estimate of amounts over the life of the book of contracts without provision for adverse deviation:

 — Amounts expected to be assessed for mortality less benefit claims in excess of related policyholder balances;
 — Amounts expected to be assessed for contract administration less costs incurred for contract administration;
 — Amounts expected to be earned from the investment of policyholder balances less interest credited to policyholder balances;
 — Amounts expected to be assessed against policyholder balances upon termination of contracts (sometimes referred to as surrender 

charges); and

 — Other expected assessments and credits.

In the case of variable annuity contracts with guaranteed benefits as described above, liabilities for these benefits are accounted for 
under US GAAP and are valued as described below.

In accordance with US GAAP, the Guaranteed Minimum Death Benefit and the ‘for life’ portion of Guaranteed Minimum Withdrawal 
Benefit liabilities are determined each period end by estimating the expected value of benefits in excess of the projected account balance 
and recognising the excess ratably over the life of the contract based on total expected assessments. At 31 December 2015, these 
liabilities were valued using a series of stochastic investment performance scenarios, a mean investment return of 7.4 per cent 
(2014: 7.4 per cent) net of external fund management fees, and assumptions for lapse, mortality and expense that are similar to those 
used in amortising the capitalised acquisition costs.

The direct Guaranteed Minimum Income Benefit liability is determined by estimating the expected value of the annuitisation benefits 

in excess of the projected account balance at the date of annuitisation and recognising the excess ratably over the accumulation period 
based on total expected assessments. The assumptions used for calculating the direct Guaranteed Minimum Income Benefit liability 
at 31 December 2015 and 2014 are consistent with those used for calculating the Guaranteed Minimum Death Benefit and ‘for life’ 
Guaranteed Minimum Withdrawal Benefit liabilities.

Jackson regularly evaluates estimates used and adjusts the additional Guaranteed Minimum Death Benefit, Guaranteed Minimum 

Income Benefit and Guaranteed Minimum Withdrawal Benefit ‘for life’ liability balances, with a related charge or credit to benefit 
expense if actual experience or other evidence suggests that earlier assumptions should be revised.

Guaranteed Minimum Income Benefits are essentially fully reinsured, subject to a modest deductible and annual claim limits. As this 
reinsurance benefit is net settled, it is considered to be a derivative under IAS 39, and is therefore recognised at fair value with the change 
in fair value included as a component of short-term fluctuations. The direct GMIB liability is not considered a derivative instrument under 
IAS 39 and, as such, an accounting difference arises from this one-sided mark to market.

Guaranteed Minimum Withdrawal Benefit ‘not for life’ features are considered to be embedded derivatives under IAS 39. Therefore, 

provisions for these benefits are recognised at fair value. The change in these guaranteed benefit reserves, along with claim payments 
and associated fees included in reserves, are included along with the hedge results in short-term fluctuations, resulting in removal of the 
market impact from the operating profit based on longer-term investment returns.

For Guaranteed Minimum Withdrawal Benefit and Guaranteed Minimum Income Benefit reinsurance embedded derivatives that are 
fair valued under IAS 39, Jackson bases its volatility assumptions on implied market volatility for periods ranging from 5 to 10 years, where 
sufficient market liquidity is assumed to exist, followed by grading to long-term historical volatility levels beyond that point, where such 
long-term historical volatility levels contain an explicit margin for conservatism.

Non-performance risk is incorporated into the calculation through the use of discount interest rates sourced from an AA corporate 
credit curve as a proxy for Jackson’s own credit risk. Other risk margins, particularly for policyholder behaviour and long-term volatility, 
are also incorporated into the model through the use of explicitly conservative assumptions. On a periodic basis, Jackson validates the 
resulting fair values based on comparisons to other models and market movements.

With the exception of the Guaranteed Minimum Death Benefit, Guaranteed Minimum Income Benefit, Guaranteed Minimum 
Withdrawal Benefit and Guaranteed Minimum Accumulation Benefit features of variable annuity contracts, the financial guarantee 
features of Jackson’s contracts are in most circumstances not explicitly valued, but the impact of any interest guarantees would be 
reflected as they are earned in the current account value (ie the US GAAP liability).

For traditional life insurance contracts, provisions for future policy benefits are determined under US GAAP using the net level 

premium method and assumptions as of the issue date as to mortality, interest, policy lapses and expenses plus provisions for 
adverse deviation. 

Institutional products are accounted for as investment contracts under IFRS with the liability classified as being in respect of financial 

instruments rather than insurance contracts, as defined by IFRS 4. In practice there is no material difference between the IFRS and 
US GAAP basis of recognition and measurement for these contracts.

231

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C4.2  Products and determining contract liabilities continued
Certain institutional products representing obligations issued in currencies other than US dollars have been hedged for changes 
in exchange rates using cross-currency swaps. The fair value of derivatives embedded in funding agreements, as well as foreign currency 
transaction gains and losses, are included in the carrying value of the trust instruments supported by funding agreements recorded 
in other non-insurance liabilities.

c  UK
Features of products and guarantees
Prudential’s long-term products in the UK consist of life insurance, pension products and pension annuities.

These products are written primarily in:

 — One of three separate sub-funds of the PAC long-term fund, namely the with-profits sub-fund (WPSF), Scottish Amicable Insurance 

Funds (SAIF), and the non-profit sub-fund;

 — Prudential Retirement Income Limited (PRIL), a shareholder-owned subsidiary; or
 — Other shareholder-backed subsidiaries writing mainly non-profit unit-linked business.

i  With-profits products and PAC with-profits sub-fund
The WPSF mainly contains with-profits business but it also contains some non-profit business (unit-linked, term assurances and 
annuities). The WPSF’s profits are apportioned 90 per cent to its policyholders and 10 per cent to shareholders as surplus for distribution 
is determined via the annual actuarial valuation. 

The WPSF held a provision of £47 million at 31 December 2015 (2014: £50 million) to honour guarantees on a small amount of 

guaranteed annuity products. SAIF’s exposure to guaranteed annuities is described below.

With-profits products provide returns to policyholders through bonuses that are ‘smoothed’. There are two types of bonuses: 
‘regular’ and ‘final’. Regular bonuses are declared once a year, and once credited, are guaranteed in accordance with the terms of the 
particular product. Unlike regular bonuses, final bonuses are guaranteed only until the next bonus declaration.

The main factors that influence the determination of bonus rates are the return on the investments of the with-profits fund, inflation, 
taxation, the expenses of the fund chargeable to policyholders and the degree to which investment returns are smoothed. The overall 
rate of return earned on investments and the expectation of future investment returns are the most important influences on bonus rates. 
A high proportion of the assets backing the with-profits business are invested in equities and real estate. If the financial strength 

of the with-profits business is affected, then a higher proportion of fixed interest or similar assets might be held by the fund.

Further details on the determination of the two types of the bonuses: ‘regular’ and ‘final’ are provided below.

Regular bonus rates
For regular bonuses, the bonus rates are determined for each type of policy primarily by targeting the bonus level at a prudent proportion 
of the long-term expected future investment return on underlying assets. The expected future investment return is reduced as 
appropriate for each type of policy to allow for items such as expenses, charges, tax and shareholders’ transfers. However, the rates 
declared may differ by product type, or by the date of payment of the premium, or date of issue of the policy, or if the accumulated regular 
bonuses are particularly high or low, relative to a prudent proportion of the achieved investment return.

When target bonus levels change the PAC Board of Directors has regard to the overall strength of the long-term fund when 

determining the length of time over which it will seek to achieve the amended prudent target bonus level.

In normal investment conditions, PAC expects changes in regular bonus rates to be gradual over time. However, PAC retains the 
discretion whether or not to declare a regular bonus each year, and there is no limit on the amount by which regular bonus rates can change.

Final bonus rates
A final bonus which is normally declared yearly, may be added when a claim is paid or when units of a unitised product are realised.

The rates of final bonus usually vary by type of policy and by reference to the period, usually a year, in which the policy commences 
or each premium is paid. These rates are determined by reference to the asset shares for the sample policies but subject to the smoothing 
approach as explained below.

In general, the same final bonus scale applies to maturity, death and surrender claims except that:

 — The total surrender value may be impacted by the application of a Market Value Reduction for accumulating with-profits policies and 

by the surrender bases for conventional with-profits business; and

 — For the SAIF and Scottish Amicable, the final bonus rates applicable on surrender may be adjusted to reflect expected future bonus rates.

Application of significant judgement
The application of the above method for determining bonuses requires the PAC Board to apply significant judgement in many respects, 
including in particular the following:

 — Determining what constitutes fair treatment of customers: Prudential is required by UK law and regulation to consider the fair 

treatment of its customers in setting bonus levels. The concept of determining what constitutes fair treatment, while established 
by statute, is not defined;

 — Smoothing of investment returns: This is an important feature of with-profits products. Determining when particular circumstances, 

such as a significant rise or fall in market values, warrant variations in the standard bonus smoothing limits that apply in normal 
circumstances requires the PAC Board of Directors to exercise significant judgement; and

 — Determining at what level to set bonuses to ensure that they are competitive: The overall return to policyholders is an important 

competitive measure for attracting new business.

232

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedKey assumptions
As noted above, the overall rate of return on investments and the expectation of future investment returns are the most important 
influences in bonus rates, subject to the smoothing described below. Prudential determines the assumptions to apply in respect of these 
factors, including the effects of reasonably likely changes in key assumptions, in the context of the overarching discretionary and 
smoothing framework that applies to its with-profits business as described above. As such, it is not possible to specifically quantify the 
effects of each of these assumptions, or of reasonably likely changes in these assumptions.

Prudential’s approach, in applying significant judgement and discretion in relation to determining bonus rates, is consistent 

conceptually with the approach adopted by other firms that manage a with-profits business and is also consistent with the requirements 
of the Principles and Practices of Financial Management (PPFM) that are applied in the management of their with-profits funds.

The principles contain an explanation of how it determines regular and final bonus rates within the discretionary framework that 

applies to all with-profits policies, subject to the general legislative requirements applicable. Its purpose is therefore to:

 — Explain the nature and extent of the discretion available;
 — Show how competing or conflicting interests or expectations of different groups and generations of policyholders, and policyholders 

and shareholders are managed so that all policyholders and shareholders are treated fairly; and 

 — Provide a knowledgeable observer (eg a financial adviser) with an understanding of the material risks and rewards from starting 

and continuing to invest in a with-profits policy with Prudential.

Furthermore, in accordance with industry-wide regulatory requirements, the PAC Board has appointed: 

 — A Chief Actuary who provides the PAC Board with all actuarial advice;
 — A With-Profits Actuary whose specific duty is to advise the PAC Board on the reasonableness and proportionality of the manner 

in which its discretion has been exercised in applying the Principles and Practices of Financial Management and the manner in which 
any conflicting interests have been addressed; and

 — A With-Profits Committee of independent individuals, which assesses the degree of compliance with the Principles and Practices 

of Financial Management and the manner in which conflicting rights have been addressed.

Smoothing of investment return
In determining bonus rates for the UK with-profits policies, smoothing is applied to the allocation of the overall earnings of the UK 
with-profits fund of which the investment return is a significant element. The smoothing approach differs between accumulating and 
conventional with-profits policies to reflect the different contract features. In normal circumstances, Prudential does not expect most 
payout values on policies of the same duration to change by more than 10 per cent up or down from one year to the next, although 
some larger changes may occur to balance payout values between different policies. Greater flexibility may be required in certain 
circumstances, for example following a significant rise or fall in market values, and in such situations the PAC Board may decide to vary 
the standard bonus smoothing limits in order to protect the overall interests of policyholders.

The degree of smoothing is illustrated numerically by comparing in the following table the relatively ‘smoothed’ level of policyholder 
bonuses declared as part of the surplus for distribution, with the more volatile movement in investment return and other items of income 
and expenditure of the UK component of the PAC with-profits fund for each year presented.

2015  £m 

2014  £m 

Net income of the fund:
Investment return
Claims incurred
Movement in policyholder liabilities
Add back policyholder bonuses for the year (as shown below)
Claims incurred and movement in policyholder liabilities (including charge for provision for asset  

shares and excluding policyholder bonuses)

Earned premiums, net of reinsurance
Other income
Acquisition costs and other expenditure
Share of profits from investment joint ventures
Tax charge

Net income of the fund before movement in unallocated surplus
Movement in unallocated surplus

Surplus for distribution

Surplus for distribution allocated as follows:

90% policyholders’ bonus (as shown above)
10% shareholders’ transfers

3,130
(6,745)
(1,307)
1,943

(6,109)
6,507
210
(1,318)
53
(148)

2,325
(168)

2,157

1,943
214

2,157

8,958
(6,115)
(4,366)
1,812

(8,669)
3,007
72
(961)
129
(440)

2,096
(84)

2,012

1,812
200

2,012

233

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C4.2  Products and determining contract liabilities continued
ii  Annuity business
Prudential’s conventional annuities include level, fixed-increase and inflation-linked annuities, the link being to the Retail Price Index 
(RPI) in the majority of cases. 

Prudential’s fixed-increase annuities incorporate automatic increases in annuity payments by fixed amounts over the policyholder’s 
life. The RPI annuities that Prudential offers provide for a regular annuity payment to which an additional amount is added periodically 
based on the increase in the UK RPI. 

Prudential’s with-profits annuities, which are written in the WPSF, combine the income features of annuity products with the 

investment smoothing features of with-profits products and enable policyholders to obtain exposure to investment return on the WPSF’s 
equity shares, property and other investment categories over time. Policyholders select a ‘required smoothed return’ bonus from the 
specific range Prudential offers for the particular product. The amount of the annuity payment each year depends upon the relationship 
between the required smoothed return bonus rate selected by the policyholder when the product is purchased and the smoothed return 
bonus rates Prudential subsequently declares each year during the term of the product. If the total bonus rates fall below the anticipated 
rate, then the annuity income falls.

iii  SAIF
SAIF is a ring-fenced sub-fund of the PAC long-term fund formed following the acquisition of the mutually owned Scottish Amicable Life 
Assurance Society in 1997. No new business may be written in SAIF, although regular premiums are still being paid on policies in force 
at the time of the acquisition and incremental premiums are permitted on these policies.

The fund is solely for the benefit of policyholders of SAIF. Shareholders have no interest in the profits of this fund although they are 

entitled to asset management fees on this business.

The process for determining policyholder bonuses of SAIF with-profits policies, which constitute the vast majority of obligations of the 

funds, is similar to that for the with-profits policies of the WPSF. However, in addition, the surplus assets in SAIF are allocated to policies 
in an orderly and equitable distribution over time as enhancements to policyholder benefits ie in excess of those based on asset share.

Provision is made for the risks attaching to some SAIF unitised with-profits policies that have (Market Value Reduction) MVR-free dates and 
for those SAIF products which have a guaranteed minimum benefit on death or maturity of premiums accumulated at 4 per cent per annum.

The Group’s main exposure to guaranteed annuities in the UK is through SAIF and a provision of £412 million was held in SAIF at 
31 December 2015 (2014: £549 million) to honour the guarantees. As SAIF is a separate sub-fund solely for the benefit of policyholders 
of SAIF, this provision has no impact on the financial position of the Group’s shareholders’ equity.

iv  Unit-linked (non-annuity) and other non-profit business
Prudential UK insurance operations also have an extensive book of unit-linked policies of varying types and provide a range of other 
non-profit business such as credit life and protection contracts. These contracts do not contain significant financial guarantees.

There are no guaranteed maturity values or guaranteed annuity options on unit-linked policies except for minor amounts for certain 

policies linked to cash units within SAIF.

Determining contract liabilities
i  Overview
The calculation of the contract liabilities involves the setting of assumptions for future experience. This is done following detailed review 
of the relevant experience including in particular mortality, expenses, tax, economic assumptions and, where applicable, persistency.

For with-profits business written in the WPSF or SAIF, a market consistent valuation is performed (as described in section (ii) below). 
Additional assumptions required are for persistency and the management actions under which the fund is managed. Assumptions used 
for a market-consistent valuation typically do not contain margins, whereas those used for the valuation of other classes of business do.

Mortality assumptions are set based on the results of the most recent experience analysis looking at the experience over recent years 
of the relevant business. For non-profit business, a margin for adverse deviation is added. Different assumptions are applied for different 
product groups. For annuitant mortality, assumptions for current mortality rates are based on recent experience investigations and 
expected future improvements in mortality. The expected future improvements are based on recent experience and projections of the 
business and industry experience generally.

Maintenance and, for some classes of business, termination expense assumptions are expressed as per policy amounts. They are set 

based on the expenses incurred during the year, including an allowance for ongoing investment expenditure and allocated between 
entities and product groups in accordance with the operation’s internal cost allocation model. For non-profit business a margin for 
adverse deviation is added to this amount. Expense inflation assumptions are set consistent with the economic basis and based on the 
difference between yields on nominal gilts and index-linked gilts.

The actual renewal expenses incurred on behalf of SAIF by other Group companies are recharged in full to SAIF. 
The assumptions for asset management expenses are based on the charges specified in agreements with the Group’s asset 

management operations, plus a margin for adverse deviation for non-profit business.

Tax assumptions are set equal to current rates of taxation.
For non-profit business excluding unit-linked business, the valuation interest rates used to discount the liabilities are based on the 
yields as at the valuation date on the assets backing the technical provisions. For fixed interest securities the gross redemption yield is 
used except for the non-profit annuities within PAC and PRIL annuity business where the internal rate of return of the assets backing the 
liabilities is used. Properties are valued using the lower of the rental yield and the redemption yield, and for equities it is the greater of the 
dividend yield and the average of the dividend yield and the earnings yield. An adjustment is made to the yield on non-risk-free fixed 
interest securities and property to reflect credit risk. To calculate the non-unit reserves for linked business, assumptions have been set for 
the gross unit growth rate and the rate of inflation of maintenance expenses, as well as for the valuation interest rate as described above.

234

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedii  WPSF and SAIF
The policyholder liabilities reported for the WPSF are primarily for two broad types of business. These are accumulating and 
conventional with-profits contracts. The policyholder liabilities of the WPSF are accounted for under FRS 27.

The provisions have been determined on a basis consistent with the detailed methodology included in regulations contained in the 
PRA’s rules for the determination of reserves on the PRA’s ‘realistic’ Peak 2 basis. In aggregate, the regime has the effect of placing a value 
on the liabilities of UK with-profits contracts, which reflects the amounts expected to be paid based on the current value of investments 
held by the with-profits funds and current circumstances. These contracts are a combination of insurance and investment contracts with 
discretionary participation features, as defined by IFRS 4.

The PRA’s Peak 2 calculation under the realistic regime requirement is explained further in note A3.1(d) under the UK regulated 

with-profits section.

The contract liabilities for with-profits business also require assumptions for persistency. These are set based on the results of recent 

experience analysis.

The process of determining policyholder liabilities of SAIF is similar to that for the with-profits policies of the WPSF.

iii  Annuity business
Credit risk provisions
For IFRS reporting, the results for UK shareholder-backed annuity business are particularly sensitive to the allowances made for credit 
risk. Further details on credit risk allowance are provided in note B4(c).

Mortality
The mortality assumptions are set in light of recent population and internal experience. The assumptions used are percentages 
of standard actuarial mortality tables with an allowance for future mortality improvements. Where annuities have been sold on 
an enhanced basis to impaired lives an additional age adjustment is made. The percentages of the standard table used are selected 
according to the source of business. 

New mortality projection models are released annually by the Continuous Mortality Investigation (CMI). The CMI 2014 model was 
used to produce the 2015 results and the CMI 2012 model was used to produce the 2014 results; both calibrated to reflect an appropriate 
view of future mortality improvements.

For annuities in payment, the tables and range of percentages used are set out below:

2015

2014

CMI Model, with calibration to reflect  
future mortality improvements

CMI 2014

CMI 2012

For males: with a long-term 
improvement rate of 2.25% pa 
For females: with a long-term 
improvement rate of 1.50% pa

For males: with a long-term 
improvement rate of 2.25% pa 
For females: with a long-term 
improvement rate of 1.50% pa

Non-profit annuities  
within the WPSF

PRIL

Males

Females

Males

Females

95% – 97% 
PCMA00

91% – 103% 
PCFA00

93% 
PCMA00

83% – 96% 
PCFA00

93% – 99% 
PCMA00

89% – 101% 
PCFA00

91% – 95% 
PCMA00 

84% – 98% 
PCFA00

For annuities in deferment, the tables used by both the non-profit annuities within the WPSF and PRIL were AM92 – 4 years (Males) and 
AF92 – 4 years (Females) for 2015 and 2014. 

iv  Unit-linked (non-annuity) and other non-profit business
The majority of other long-term business written in the UK insurance operations is unit-linked business or other business with similar 
features. For these contracts the attaching liability reflects the unit value obligation and provision for expenses and mortality risk. 
The latter component is determined by applying mortality assumptions on a basis that is appropriate for the policyholder profile.

For unit-linked business, the assets covering unit liabilities are exposed to market risk, but the residual risk when considering the 

unit-linked liabilities and assets together is limited to the effect on fund-based charges.

For those contracts where the level of insurance risk is insignificant, the assets and liabilities arising under the contracts are 

distinguished between those that relate to the financial instrument liability and acquisition costs and deferred income that relate to the 
component of the contract that relates to investment management. Acquisition costs and deferred income are recognised consistent 
with the level of service provision in line with the requirements of IAS 18.

v  Effect of changes in assumptions used to measure insurance assets and liabilities 
Credit risk 
There has been no change of approach in the setting of assumption levels of credit risk in 2015 and 2014. However, changes in the 
portfolio have given rise to altered levels of credit risk allowance as set out in note B4(b).

Other assumption changes
The effect of other assumption changes for the shareholder-backed business is set out in note B4(b).

For the with-profits sub-fund, the aggregate effect of assumption changes in 2015 was a net charge to unallocated surplus 

of £114 million (2014: net charge of £86 million). 

235

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcC5:  Intangible assets 

C5.1  Intangible assets attributable to shareholders
a  Goodwill attributable to shareholders

Cost
At beginning of year
Disposal of Japan life business
Additional consideration paid on previously acquired business
Exchange differences

At end of year
Aggregate impairment

Net book amount at end of year

Goodwill attributable to shareholders comprises:

M&G
Other

2015  £m

2014  £m

1,583
(120)
2
(2)

1,463
–

1,463

1,581
 – 
 – 
2

1,583
(120)

1,463

2015  £m 

2014  £m 

1,153
310

1,463

1,153
310

1,463

Other goodwill represents amounts allocated to entities in Asia and the US operations. These goodwill amounts are not individually material.
The aggregate goodwill impairment of £120 million at 31 December 2014 related to the goodwill held by the Japan life business, prior 

to its sale in February 2015. 

Impairment testing
Goodwill does not generate cash flows independently of other groups of assets and thus is assigned to cash-generating units for the 
purposes of impairment testing. These cash-generating units are based upon how management monitors the business and represent 
the lowest level to which goodwill can be allocated on a reasonable basis.

Assessment of whether goodwill may be impaired
Goodwill is tested for impairment by comparing the cash-generating units’ carrying amount, including any goodwill, with its 
recoverable amount.

With the exception of M&G, the goodwill attributable to shareholders mainly relates to acquired life businesses. The Company 
routinely compares the aggregate of net asset value and acquired goodwill on an IFRS basis of acquired life business with the value 
of the business as determined using the EEV methodology, as described in note 13. Any excess of IFRS over EEV carrying value is then 
compared with EEV basis value of current and projected future new business to determine whether there is any indication that the 
goodwill in the IFRS statement of financial position may be impaired. The assumptions underpinning the Group’s EEV basis of reporting 
are included in the EEV basis supplementary information in this Annual Report. 

M&G
The recoverable amount for the M&G cash-generating units has been determined by calculating its value in use. This has been calculated 
by aggregating the present value of future cash flows expected to be derived from the M&G operating segment (based upon 
management projections).

The discounted cash flow valuation has been based on a three-year plan prepared by M&G, and approved by management, and cash 

flow projections for later years.

The value in use is particularly sensitive to a number of key assumptions as follows:

i 

ii 

iii 

 The set of economic, market and business assumptions used to derive the three-year plan. The direct and secondary effects of recent 
developments, eg changes in global equity markets, are considered by management in arriving at the expectations for the financial 
projections for the plan;
 The assumed growth rate on forecast cash flows beyond the terminal year of the plan. A growth rate of 2.5 per cent (2014: 
2.5 per cent) has been used to extrapolate beyond the plan period representing management’s best estimate view of the long-term 
growth rate of the business after considering the future and past growth rates and external sources of data;
 The risk discount rate. Differing discount rates have been applied in accordance with the nature of the individual component 
businesses. For retail and institutional business, a risk discount rate of 12 per cent (2014: 12 per cent) has been applied to post-tax 
cash flows. The pre-tax risk discount rate was 16 per cent (2014: 16 per cent). Management have determined the risk discount rate 
by reference to an average implied discount rate for comparable UK listed asset managers calculated by reference to risk-free rates, 
equity risk premiums of 5 per cent and an average ‘beta’ factor for relative market risk of comparable UK listed asset managers. 
A similar approach has been applied for the other component businesses of M&G; and

iv   That asset management contracts continue on similar terms. Management believes that any reasonable change in the key 

assumptions would not cause the recoverable amount of M&G to fall below its carrying amount. 

236

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedb  Deferred acquisition costs and other intangible assets attributable to shareholders
The deferred acquisition costs and other intangible assets attributable to shareholders comprise: 

Deferred acquisition costs related to insurance contracts as classified under IFRS 4 
Deferred acquisition costs related to investment management contracts, including life assurance  

contracts classified as financial instruments and investment management contracts under IFRS 4

Present value of acquired in-force policies for insurance contracts as classified under IFRS 4 (PVIF)
Distribution rights and other intangibles

Total of deferred acquisition costs and other intangible assets

2015  £m

2014  £m

6,948

74

7,022

45
1,355

1,400

8,422

5,840

87

5,927

59
1,275

1,334

7,261

2015  £m

2014  £m

Balance at 1 January
Additions
Amortisation to the income statement:†

Operating profit
Non-operating profit

Disposals and transfers
Exchange differences and other movements
Amortisation of DAC related to net unrealised 

valuation movements on Jackson’s  
available-for-sale securities recognised  
within other comprehensive income†

Balance at 31 December

Deferred acquisition costs

Asia 

650
265

(138)
–
(138)
–
4

US 

5,177
734

(516)
93
(423)
–
323

–

781

337

6,148

UK 

83
10

(12)
–
(12)
–
–

–

81

Asset
management

PVIF and
 other 
 intangibles*

1,334
181

(91)
–
(91)
(8)
(16)

Total

7,261
1,190

(762)
93
(669)
(8)
311

Total

5,295
1,768

(696)
653
(43)
(6)
334

–

1,400

337

8,422

(87)

7,261

17
–

(5)
–
(5)
–
–

–

12

*  PVIF and other intangibles include amounts in relation to software rights with additions of £34 million, amortisation of £29 million and a balance at 31 December 2015 

of £71 million.

† Under the Group’s application of IFRS 4, US GAAP is used for measuring the insurance assets and liabilities of its US and certain Asia operations. Under US GAAP, most 
of Jackson’s products are accounted for under Accounting Standard no. 97 of the Financial Accounting Standards Board (FAS 97) whereby deferred acquisition costs 
are amortised in line with the emergence of actual and expected gross profits. The amounts included in the income statements and Other Comprehensive Income 
affect the pattern of profit emergence and thus the DAC amortisation attaching. DAC amortisation is allocated to the operating and non-operating components of the 
Group’s supplementary analysis of profit and Other Comprehensive Income by reference to the underlying items.

Note
PVIF and other intangibles comprise PVIF, distribution rights and other intangibles such as software rights. Distribution rights relate to amounts that have been paid 
or have become unconditionally due for payment as a result of past events in respect of bancassurance partnership arrangements in Asia. These agreements allow 
for bank distribution of Prudential’s insurance products for a fixed period of time. 

US insurance operations
The DAC amount in respect of US insurance operations comprises amounts in respect of: 

Variable annuity business
Other business
Cumulative shadow DAC (for unrealised gains booked in other comprehensive income)*

Total DAC for US operations

2015  £m 

2014  £m 

5,713
703
(268)

6,148

5,002
759
(584)

5,177

*  Consequent upon the negative unrealised valuation movement in 2015 of £1,305 million (2014: positive unrealised valuation movement of £956 million), there 

is a gain of £337 million (2014: a charge of £87 million) for altered shadow DAC amortisation booked within other comprehensive income. These adjustments reflect 
movement from period to period, in the changes to the pattern of reported gross profits that would have occurred if the assets reflected in the statement of financial 
position had been sold, crystallising the unrealised gains and losses, and the proceeds reinvested at the yields currently available in the market. At 31 December 2015, 
the cumulative shadow DAC balance as shown in the table above was negative £268 million (2014: negative £584 million).

237

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcC5:  Intangible assets continued

C5.1  Intangible assets attributable to shareholders continued
Overview of the deferral and amortisation of acquisition costs for Jackson 
Under IFRS 4, the Group applies ‘grandfathered’ US GAAP for measuring the insurance assets and liabilities of Jackson. In the case 
of Jackson term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity and interest-sensitive 
life business, acquisition costs are deferred and amortised in line with a combination of historical and future expected gross profits 
on the relevant contracts. For fixed and fixed index annuity and interest-sensitive life business, the key assumption is the long-term 
spread between the earned rate on investments and the rate credited to policyholders, which is based on an annual spread analysis. 
Expected gross profits also depend on mortality assumptions, assumed unit costs and terminations other than deaths (including the 
related charges), all of which are based on a combination of actual experience of Jackson, industry experience and future expectations. 
A detailed analysis of actual mortality, lapse and expense experience is performed using internally developed experience studies. 

Acquisition costs for Jackson’s variable annuity products are also amortised in line with the emergence of profits. The measurement 

of amortisation depends on historical and expected future gross profits which include fees (including those for guaranteed minimum 
death, income, or withdrawal benefits) as well as components related to mortality, lapse and expense. 

Mean reversion technique
For variable annuity products, under US GAAP (as ‘grandfathered’ under IFRS 4) Jackson applies a mean reversion technique for its 
amortisation of deferred acquisition costs against projected gross profits. This technique is applied with the objective of adjusting the 
amortisation of deferred acquisition costs that would otherwise be highly volatile due to fluctuations in the level of future gross profits 
arising from changes in equity market levels. The mean reversion technique achieves this objective by applying a dynamic adjustment 
to the assumption for short-term future investment returns. Under the mean reversion technique applied by Jackson, the projected level 
of return for each of the next five years is adjusted from period to period so that in combination with the actual rates of return for the 
preceding three years, including the current period, the 7.4 per cent long-term annual return (gross of asset management fees and other 
charges to policyholders, but net of external fund management fees) is realised on average over the entire eight-year period. Projected 
returns after the mean reversion period revert back to the 7.4 per cent assumption.

However, to ensure that the methodology does not over anticipate a reversion to the long-term level of returns following adverse 
markets, the mean reversion technique has a cap and floor feature whereby the projected returns in each of the next five years can be 
no more than 15 per cent per annum and no less than 0 per cent per annum (both gross of asset management fees and other charges 
to policyholders, but net of external fund management fees) in each year. 

Sensitivity of amortisation charge
The amortisation charge to the income statement is reflected in both operating profit and short-term fluctuations in investment returns. 
The amortisation charge to the operating profit in a reporting period comprises:

i  A core amount that reflects a relatively stable proportion of underlying premiums or profit; and
ii  An element of acceleration or deceleration arising from market movements differing from expectations.

In periods where the cap and floor feature of the mean reversion technique are not relevant, the technique operates to dampen the 
second element above. Nevertheless, extreme market movements can cause material acceleration or deceleration of amortisation 
in spite of this dampening effect.

Furthermore, in those periods where the cap or floor is relevant, the mean reversion technique provides no further dampening 

and additional volatility may result.

In 2015, the DAC amortisation charge for operating profit was determined after including a charge for accelerated amortisation of 
£2 million (2014: charge for accelerated amortisation of £13 million). The 2015 amount primarily reflects the offsetting impacts of the 
separate account performance of negative 2 per cent, which is lower than the assumed level for the year, and the effect of releasing the 
2012 fund returns of 11 per cent from the mean reversion formula.

As noted above, the application of the mean reversion formula has the effect of dampening the impact of equity market movements 

on DAC amortisation while the mean reversion assumption lies within the corridor. In 2016, it would take approximate movements 
in separate account values of more than either negative 17 per cent or positive 67 per cent for the mean reversion assumption to move 
outside the corridor.

238

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedDeferred acquisition costs related to insurance and investment contracts attributable to shareholders 
Additional movement analysis of deferred acquisition costs and other intangibles attributable to shareholders
The movements in deferred acquisition costs relating to insurance and investment contracts attributable to shareholders are as follows:

DAC at 1 January 
Additions
Amortisation
Exchange differences
Change in shadow DAC related to movement in unrealised appreciation 

of Jackson’s securities classified as available-for-sale note (i)

DAC at 31 December

2015  £m

2014  £m

Insurance 
contracts

Investment 
management
note (i)

Insurance 
contracts

Investment 
management
note (i)

5,840
1,007
(566)
330

337

6,948

87
3
(16)
–

–

74

4,684
895
33
315

(87)

5,840

96
8
(17)
–

–

87

Note 
(i) 

All of the additions are through internal development. The carrying amount of the balance comprises the following gross and accumulated amortisation amounts:

Gross amount
Accumulated amortisation

Net book amount

Present value of acquired in-force (PVIF) and other intangibles attributable to shareholders

 2015  £m

 2014  £m

144
(70)

74

234
(147)

87

At 1 January
Cost
Accumulated amortisation

Additions
Amortisation charge
Disposals 
Exchange differences and other 

movements

At 31 December 

Comprising:
Cost
Accumulated amortisation

2015  £m

Other intangibles

PVIF
note (i)

Distribution 
rights
note (ii)

Other
intangibles
(including
software)
note (iii)

2014  £m

Other intangibles

Total

PVIF
note (i)

Distribution 
rights

Other
intangibles
(including
software)
note (ii)

222
(163)

59

–
(8)
–

(6)

45

209
(164)

45

1,269
(82)

1,187

139
(50)
(8)

(10)

1,258

1,387
(129)

1,258

238
(150)

88

42
(33)
–

–

97

278
(181)

97

1,729
(395)

1,334

181
(91)
(8)

(16)

1,400

1,874
(474)

1,400

221
(154)

67

–
(9)
–

1

59

222
(163)

59

458
(66)

392

808
(24)
(6)

17

1,187

1,269
(82)

1,187

203
(147)

56

57
(26)
(0)

1

88

238
(150)

88

Total

882
(367)

515

865
(59)
(6)

19

1,334

1,729
(395)

1,334

Notes
(i) 

All of the PVIF balances relate to insurance contracts. The PVIF attaching to investment contracts have been fully amortised. Amortisation is charged over 
the period of provision of asset management services as those profits emerge.

(ii)  Distribution rights relate to fees paid in relation to the bancassurance partnership arrangements for the bank distribution of Prudential’s insurance products 

for a fixed period of time. The distribution rights amounts are amortised over the term of the distribution contracts.

(iii)  Software is amortised over its useful economic life, which generally represents the licence period of the software acquired. 

239

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcC5:  Intangible assets continued

C5.2  Intangible assets attributable to with-profits funds
a  Goodwill in respect of acquired investment subsidiaries for venture fund and other investment purposes

At 1 January
Additions in the year
Impairment
Exchange differences

At 31 December 

2015  £m

2014  £m

186
–
–
(1)

185

177
10
–
(1)

186

All the goodwill relates to the UK insurance operations segment.

The venture fund investments consolidated by the Group relates to investments of the PAC with-profits fund which are managed 
by M&G for which the goodwill is shown in the table above. Goodwill is tested for impairment of these investments by comparing the 
investment’s carrying value including goodwill with its recoverable amount (fair value less costs to sell). 

b  Deferred acquisition costs and other intangible assets 
Other intangible assets in the Group consolidated statement of financial position attributable to with-profits funds consist of:

Deferred acquisition costs related to insurance contracts attributable to the PAC with-profits fund note (i)
Distribution rights attributable to with-profits funds of the Asia insurance operations note (ii)
Computer software attributable to with-profits funds

2015  £m 

2014  £m 

3
27
20

50

3
47
11

61

Notes
(i) 

The above costs relate to non-participating business written by the PAC with-profits sub-fund. As the with-profits contracts are accounted for under the 
UK regulatory ‘realistic basis’, no deferred acquisition costs are established for this type of business.

(ii)  Distribution rights relate to fees paid in relation to the bancassurance partnership arrangements for the bank distribution of Prudential’s insurance products 

for a fixed period of time. The distribution rights amounts are amortised over the term of the distribution contracts.

240

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedC6:  Borrowings 

C6.1  Core structural borrowings of shareholder-financed operations 

Holding company operations:
US$1,000m 6.5% Notes
US$250m 6.75% Notes note (v)
US$300m 6.5% Notes note (v)
US$700m 5.25% Notes note (v)
US$550m 7.75% Notes note (v)

Perpetual Subordinated Capital Securities note (i)

¤20m Medium Term Notes 2023 note (vi)
£435m 6.125% Notes 2031 
£400m 11.375% Notes 2039
£600m 5% Notes 2055 note (iv)
£700m 5.7% Notes 2063

Subordinated Notes

Subordinated debt total
Senior debt: note (ii)

£300m 6.875% Bonds 2023
£250m 5.875% Bonds 2029

Holding company total
Prudential Capital bank loan note (iii)
Jackson US$250m 8.15% Surplus Notes 2027 note (vii)

Total (per consolidated statement of financial position)

2015  £m

2014  £m

678
170
203
472
372

 641 
 160 
 193 
 444 
 351 

1,895

 1,789 

15
430
393
590
695

2,123

4,018

300
249

4,567
275
169

5,011

 16 
 429 
 391 
 – 
 695 

 1,531 

 3,320 

 300 
 249 

 3,869 
 275 
 160 

 4,304 

Notes
(i) 

The Group has designated all US$2.8 billion (2014: US$2.8 billion) of its subordinated debt as a net investment hedge under IAS 39 to hedge the currency risks 
related to the net investment in Jackson.
The senior debt ranks above subordinated debt in the event of liquidation.

(ii) 
(iii)  The Prudential Capital bank loan of £275 million has been made in two tranches: a £160 million loan maturing on 20 December 2017 and a £115 million loan 

(iv) 

(v) 

also maturing on 20 December 2017. These two tranches are currently drawn at a cost of 12-month £LIBOR plus 0.40 per cent.
In June 2015, the Company issued core structural borrowings of £600 million 5.00 per cent subordinated notes due in 2055. The proceeds net of discount 
adjustment and costs, were £590 million.
These borrowings can be converted, in whole or in part, at the Company’s option and subject to certain conditions, on any interest payment date, into one 
or more series of Prudential preference shares.

(vi)  The €20 million borrowings were issued at 20-year Euro Constant Maturity Swap (capped at 6.5 per cent). These have been swapped into borrowings 

of £14 million with interest payable at three-month £LIBOR plus 1.2 per cent.

(vii)  Jackson’s borrowings are unsecured and subordinated to all present and future indebtedness, policy claims and other creditor claims of Jackson.

C6.2  Other borrowings
a  Operational borrowings attributable to shareholder-financed operations

Commercial Paper
Medium Term Notes 2015
Medium Term Notes 2018 note (ii)

Borrowings in respect of short-term fixed income securities programmes note (ii)
Non-recourse borrowings of US operations 

Bank loans and overdrafts 
Obligations under finance leases
Other borrowings note (iii)

Other borrowings 

Total note (i),(iv)

2015  £m

2014  £m

1,107
–
598

1,705
 – 

10
4
241

255

1,704
300
–

2,004
19

6
4
230

240

1,960

2,263

241

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C6:  Borrowings continued

C6.2  Other borrowings continued
Notes
(i) 

In addition to the debt listed above, £200 million Floating Rate Notes were issued by Prudential plc in October 2015 which will mature in October 2016. 
These Notes have been wholly subscribed to a Group subsidiary and accordingly have been eliminated on consolidation in the Group financial statements. 
These Notes were originally issued in October 2008 and have been reissued upon their maturity.
In January and November 2015, the Company issued £300 million Medium Term Notes which will mature in January 2018 and November 2018 respectively. 
The proceeds, net of costs, were £299 million for the January 2015 issue and £299 million for the November 2015 issue.

(ii) 

(iii)  Other borrowings mainly include amounts whose repayment to the lender is contingent upon future surplus emerging from certain contracts specified under 

the arrangement. If insufficient surplus emerges on those contracts, there is no recourse to other assets of the Group and the liability is not payable to the degree 
of shortfall. In addition, other borrowings include senior debt issued through the Federal Home Loan Bank of Indianapolis (FHLB), secured by collateral posted 
with the FHLB by Jackson.
In all instances the holders of the debt instruments issued by these subsidiaries and funds do not have recourse beyond the assets of those subsidiaries and 
funds.

(iv) 

b  Borrowings attributable to with-profits operations

Non-recourse borrowings of consolidated investment funds*
£100m 8.5% undated subordinated guaranteed bonds of Scottish Amicable Finance plc†
Other borrowings (predominantly obligations under finance leases)

Total

2015  £m

2014  £m

1,158
100
74

1,332

924
100
69

1,093

*  In all instances the holders of the debt instruments issued by these subsidiaries and funds do not have recourse beyond the assets of these subsidiaries and funds.
† The interests of the holders of the bonds issued by Scottish Amicable Finance plc, a subsidiary of the Scottish Amicable Insurance Fund, are subordinated to the 

entitlements of the policyholders of that fund.

C6.3  Maturity analysis
The following table sets out the remaining contractual maturity analysis of the Group’s borrowings as recognised in the statement 
of financial position:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

Shareholder-financed operations

With-profits operations

Core structural borrowings

Operational borrowings

Borrowings

2015  £m

2014  £m

2015  £m

2014  £m

2015  £m

2014  £m

–
275 
–
–
–
4,736

5,011

–
–
275
–
–
4,029

4,304

1,293
–
598
–
–
69

1,960

2,153
9
1
–
65
35

2,263

137
226
168
36
32
733

119
50
65
74
31
754

1,332

1,093

 C7:  Risk and sensitivity analysis

C7.1  Group overview
The Group’s risk framework and the management of the risk including those attached to the Group’s financial statements including 
financial assets, financial liabilities and insurance liabilities, together with the inter-relationship with the management of capital have been 
included in the audited sections of Group Chief Risk Officer’s report on the risks facing our business and how these are managed. 

The financial and insurance assets and liabilities on the Group’s balance sheet are, to varying degrees, subject to market and insurance 

risk and other changes of experience assumptions that may have a material effect on IFRS basis profit or loss and shareholders’ equity. 
The market and insurance risks, including how they affect Group’s operations and how these are managed are discussed in the Group 
Chief Risk Officer’s report.

The most significant items for which the IFRS shareholders’ profit or loss and shareholders’ equity for the Group’s life assurance 

business is sensitive to, are shown in the following tables. The distinction between direct and indirect exposure is not intended to indicate 
the relative size of the sensitivity.

242

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
Type of business

Market and credit risk

Insurance and lapse risk

Asia insurance operations (see also section C7.2)

Investments/derivatives

Liabilities/unallocated surplus Other exposure

All business

Currency risk

With-profits business Net neutral direct exposure (indirect exposure only)

Unit-linked business

Net neutral direct exposure (indirect exposure only)

Mortality and 
morbidity risk
Persistency risk

Investment performance 
subject to smoothing 
through declared bonuses

Investment performance 
through asset 
management fees

Non-participating 
business

Credit risk

Asset/liability mismatch risk

Interest rates for those 
operations where the basis 
of insurance liabilities is 
sensitive to current market 
movements

Interest rate and price risk

US insurance operations (see also section C7.3)

All business

Variable annuity 
business

Fixed index annuity 
business

Fixed index annuities, 
Fixed annuities and 
GIC business

Currency risk

Persistency risk

Net effect of market risk arising from incidence of 
guarantee features and variability of asset management 
fees offset by derivative hedging programme

Incidence of equity 
participation features

Derivative hedge programme 
to the extent not fully hedged 
against liability

Credit risk
Interest rate risk
Profit and loss and 
shareholders’ equity are 
volatile for these risks as they 
affect the values of derivatives 
and embedded derivatives 
and impairment losses. In 
addition, shareholders’ equity 
is volatile for the incidence of 
these risks on unrealised 
appreciation of fixed income 
securities classified as 
available-for-sale under IAS 39

Spread difference 
between earned rate 
and rate credited to 
policyholders

Lapse risk, but the 
effects of extreme 
events are mitigated by 
the application of market 
value adjustments 

UK insurance operations (see also section C7.4)

With-profits business  Net neutral direct exposure (indirect exposure only)

SAIF sub-fund

Net neutral direct exposure (indirect exposure only)

Unit-linked business

Net neutral direct exposure (indirect exposure only)

Shareholder-backed  
annuity business 

Asset/liability mismatch risk

Credit risk for assets covering 
liabilities and shareholder 
capital

Interest rate risk for assets in 
excess of liabilities, ie assets 
representing shareholder 
capital

Investment performance 
subject to smoothing 
through declared bonuses

Asset management fees 
earned by M&G

Investment performance 
through asset 
management fees

Persistency risk to future 
shareholder transfers

Persistency risk

Mortality experience 
and assumptions for 
longevity

243

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C7.1  Group overview continued
Detailed analyses of sensitivity of IFRS basis profit or loss and shareholders’ equity to key market and other risks by business unit are 
provided in notes C7.2, C7.3, C7.4 and C7.5. The sensitivity analyses provided show the effect on profit or loss and shareholders’ equity 
to changes in the relevant risk variables, all of which are reasonably possible at the relevant balance sheet date. In the equity risk 
sensitivity analysis shown below, the Group has considered the impact of an instantaneous 20 per cent fall in equity markets. If equity 
markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous fall but rather this would 
be expected to occur over a period of time during which the Group would be able to put mitigating management actions in place. 
In addition, the equity risk sensitivity analysis provided assumed that all equity indices fall by the same percentage.

Impact of diversification on risk exposure
The Group enjoys significant diversification benefits achieved through the geographical spread of the Group’s operations and, within 
those operations through a broad mix of product types. This arises because not all risk scenarios are likely to happen at the same time 
and across all geographic regions. Relevant correlation factors include:

Correlation across geographic regions:
 — Financial risk factors; and
 — Non-financial risk factors.

Correlation across risk factors:
 — Longevity risk;
 — Expenses;
 — Persistency; and
 — Other risks.

The effect of diversification across the Group’s life businesses is to significantly reduce the aggregate standalone volatility risk to IFRS 
operating profit based on longer-term investment returns. The effect is almost wholly explained by the correlations across risk types, in 
particular mortality and longevity risk.

C7.2  Asia insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The Asia operations sell with-profits and unit-linked policies and, although the with-profits business generally has a lower terminal bonus 
element than in the UK, the investment portfolio still contains a proportion of equities. Non-participating business is largely backed by 
debt securities or deposits. The Group’s exposure to market risk arising from its Asia operations is therefore at modest levels. This reflects 
the fact that the Asia operations have a balanced portfolio of with-profits, unit-linked and other types of business.

In Asia, adverse persistency experience can impact the IFRS profitability of certain types of business written in the region. This risk is 
managed at a business unit level through regular monitoring of experience and the implementation of management actions as necessary. 
These actions could include product enhancements, increased management focus on premium collection as well as other customer 
retention efforts. The potential financial impact of lapses is often mitigated through the specific features of the products, eg surrender 
charges, or through the availability of premium holiday or partial withdrawal policy features.

In summary, for Asia operations, the operating profit based on longer-term investment returns is mainly affected by the impact of 
market levels on unit-linked persistency, and other insurance risks. At the total IFRS profit level the Asia result is affected by short-term 
value movements on the asset portfolio for non-linked shareholder-backed business. 

i  Sensitivity to risks other than foreign exchange risk
With-profits business
Similar principles to those explained for UK with-profits business in note C7.4 apply to profit emergence for the Asia with-profits 
business. Correspondingly, the profit emergence reflects bonus declaration and is relatively insensitive to period by period fluctuations 
in insurance risk or interest rate movements.

Unit-linked business
As for the UK insurance operations, for unit-linked business, the main factor affecting the profit and shareholders’ equity of the Asia 
operations is investment performance through asset management fees. The sensitivity of profits and shareholders’ equity to changes 
in insurance risk, interest rate risk and credit risk are not material.

Other business
Interest rate risk 
Excluding its with-profits and unit-linked businesses, the results of the Asia business are sensitive to the vagaries of routine movements 
in interest rates.

244

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedFor the purposes of analysing sensitivity to variations in interest rates, reference has been made to the movements in the 10-year 

government bond rates of the territories. At 31 December 2015, 10-year government bond rates vary from territory to territory and range 
from 1.0 per cent to 8.9 per cent (2014: 1.6 per cent to 8.0 per cent). 

For the sensitivity analysis as shown in the table below, the reasonably possible interest rate movement used is 1.0 per cent 

for all territories. 

The estimated sensitivity to the decrease and increase in interest rates at 31 December 2015 and 2014 is as follows:

Profit before tax attributable to shareholders
Related deferred tax (where applicable)

Net effect on profit and shareholders’ equity

2015  £m

2014  £m

Decrease
 of 1%

Increase
 of 1%

Decrease
 of 1%

Increase
 of 1%

185
(34)

151

(339)
59

(280)

(54)
(5)

(59)

(137)
24

(113)

The pre-tax impacts, if they arose, would mostly be recorded within the category short-term fluctuations in investments returns in the 
Group’s segmental analysis of profit before tax. 

The degree of sensitivity of the results of the non-linked shareholder-backed business of the Asia operations to movements in interest 
rates depends upon the degree to which the liabilities under the ‘grandfathered’ IFRS 4 measurement basis reflects market interest rates 
from period to period. For example for those countries, such as those applying US GAAP, the results can be more sensitive as the effect 
of interest rate movements on the backing investments may not be offset by liability movements. 

In addition, the degree of sensitivity of the results shown in the table above is dependent on the interest rate level at that point of time. 

The low interest rates in certain countries have had an adverse impact on the degree of sensitivity to a decrease in interest rates. 

An additional factor to the direction of the sensitivity of the Asia operations as a whole is movement in the country mix.

Equity price risk
The non-linked shareholder business has limited exposure to equity and property investment (31 December 2015: £840 million). 
Generally changes in equity and property investment values are not directly offset by movements in policyholder liabilities. 

The estimated sensitivity to a 10 per cent and 20 per cent change in equity and property prices for shareholder-backed Asia other 
business, which would be reflected in the short-term fluctuations component of the Group’s segmental analysis of profit before tax, 
at 31 December 2015 and 2014 would be as follows:

Profit before tax attributable to shareholders
Related deferred tax (where applicable)

Net effect on profit and shareholders’ equity

2015  £m

Decrease

2014  £m

Decrease

of 20%

of 10%

of 20%

of 10%

(169)
21

(148)

(85)
10

(75)

(187)
23

(164)

(93)
11

(82)

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profit and shareholders’ equity 
to the sensitivities shown above. The market risk sensitivities shown above reflect the impact of temporary market movements and, 
therefore, the primary effect of such movements would, in the Group’s segmental analysis of profits, be included within the short-term 
fluctuations in investment returns.

Insurance risk
Many of the territories in Asia are exposed to mortality/morbidity risk and provision is made within policyholder liabilities on a prudent 
regulatory basis to cover the potential exposure. If these prudent assumptions were strengthened by 5 per cent then it is estimated that 
post-tax profit and shareholders’ equity would be decreased by approximately £43 million (2014: £40 million). Mortality and morbidity 
have a symmetrical effect on the portfolio and any weakening of these assumptions would have a similar equal and opposite impact.

245

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 C7:  Risk and sensitivity analysis continued

C7.2  Asia insurance operations continued
ii  Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Asia insurance operations are translated at average exchange rates and 
shareholders’ equity at the closing rate for the reporting period. For 2015, the rates for the most significant operations are given in note A1. 
A 10 per cent increase (strengthening of the pound sterling) or decrease (weakening of the pound sterling) in these rates would have 

reduced or increased profit before tax attributable to shareholders, profit for the year and shareholders’ equity, excluding goodwill 
attributable to Asia operations respectively as follows:

Profit before tax attributable to shareholders 
Profit for the year

Shareholders’ equity, excluding goodwill, attributable to Asia operations

A 10% increase in local currency 
to £ exchange rates

A 10% decrease in local currency 
to £ exchange rates

2015  £m

2014  £m

2015  £m

2014  £m

(94)
(79)

(367)

(111)
(95)

(315)

115
97

449

135
117

384

C7.3  US insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
At the level of operating profit based on longer-term investment returns, Jackson’s results are sensitive to market conditions to the extent 
of income earned on spread-based products and indirectly in respect of variable annuity asset management fees. 

Jackson’s main exposures are to market risk through its exposure to interest rate risk and equity risk. Approximately 92 per cent 

(2014: 94 per cent) of its general account investments support fixed interest rate and fixed index annuities, variable annuity fixed account 
deposits and guarantees, life business and surplus and 8 per cent (2014: 6 per cent) support institutional businesses. All of these types 
of business contain considerable interest rate guarantee features and, consequently, require that the assets that support them are 
primarily fixed income or fixed maturity.

Jackson is exposed primarily to the following risks:

Risks

Equity risk

Risk of loss

 — related to the incidence of benefits related to guarantees issued in connection with its variable 

annuity contracts; and

 — related to meeting contractual accumulation requirements in fixed index annuity contracts.

Interest rate risk

 — related to meeting guaranteed rates of accumulation on fixed annuity products following a sharp 

and sustained fall in interest rates;

 — related to increases in the present value of projected benefits related to guarantees issued in 

connection with its variable annuity contracts following a sharp and sustained fall in interest rates 
in conjunction with a fall in equity markets;

 — related to the surrender value guarantee features attached to the Company’s fixed annuity products 

and to policyholder withdrawals following a sharp and sustained increase in interest rates; and
 — the risk of mismatch between the expected duration of certain annuity liabilities and prepayment 

risk and extension risk inherent in mortgage-backed securities.

Jackson’s derivative programme is used to manage interest rate risk associated with a broad range of products and equity market risk 
attaching to its equity-based products. Movements in equity markets, interest rates and credit spreads materially affect the carrying 
value of derivatives which are used to manage the liabilities to policyholders and backing investment assets. Combined with the use of 
US GAAP measurement (as ‘grandfathered’ under IFRS 4) for the insurance contracts assets and liabilities which is largely insensitive 
to current period market movements, the Jackson total profit (ie including short-term fluctuations in investment returns) is sensitive 
to market movements. In addition to these effects the Jackson shareholders’ equity is sensitive to the impact of interest rate and credit 
spread movements on the value of fixed income securities. Movements in unrealised appreciation on these securities are included 
as movement in shareholders’ equity (ie outside the income statement). 

246

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedJackson enters into financial derivative transactions, including those noted below to reduce and manage business risks. 

These transactions manage the risk of a change in the value, yield, price, cash flows or quantity of, or a degree of exposure with respect 
to assets, liabilities or future cash flows, which Jackson has acquired or incurred.

Jackson uses free-standing derivative instruments for hedging purposes. Additionally, certain liabilities, primarily trust instruments 
supported by funding agreements, fixed index annuities, certain Guaranteed Minimum Withdrawal Benefit variable annuity features and 
reinsured Guaranteed Minimum Income Benefit variable annuity features contain embedded derivatives as defined by IAS 39, ‘Financial 
Instruments: Recognition and Measurement’. Jackson does not account for such derivatives as either fair value or cash flow hedges as 
might be permitted if the specific hedge documentation requirements of IAS 39 were followed. Financial derivatives, including 
derivatives embedded in certain host liabilities that have been separated for accounting and financial reporting purposes are carried 
at fair value.

Value movements on the derivatives are reported within the income statement. In preparing Jackson’s segment profit as shown in 

note B1.1 value movements on Jackson’s derivative contracts, are included within short-term fluctuations in investment returns and 
excluded from operating results based on longer-term investment returns. 

The principal types of derivatives used by Jackson and their purpose are as follows:

Derivative

Purpose

Interest rate swaps

Swaption contracts

Equity index futures contracts 
and equity index options

Cross-currency swaps

Credit default swaps

These generally involve the exchange of fixed and floating payments over the period for which Jackson 
holds the instrument without an exchange of the underlying principal amount. These agreements are 
used for hedging purposes.

These contracts provide the purchaser with the right, but not the obligation, to require the writer to pay 
the present value of a long-duration interest rate swap at future exercise dates. Jackson both purchases 
and writes swaptions in order to hedge against significant movements in interest rates.

These derivatives (including various call and put options and interest rate contingent options) are used 
to hedge Jackson’s obligations associated with its issuance of certain VA guarantees. Some of these 
annuities and guarantees contain embedded options which are fair valued for financial reporting 
purposes.

Cross-currency swaps, which embody spot and forward currency swaps and additionally, in some 
cases, interest rate swaps and equity index swaps, are entered into for the purpose of hedging 
Jackson’s foreign currency denominated funding agreements supporting trust instrument obligations.

These swaps, represent agreements under which Jackson has purchased default protection on certain 
underlying corporate bonds held in its portfolio. These contracts allow Jackson to sell the protected 
bonds at par value to the counterparty if a default event occurs in exchange for periodic payments 
made by Jackson for the life of the agreement. Jackson does not write default protection using credit 
derivatives.

The estimated sensitivity of Jackson’s profit and shareholders’ equity to equity and interest rate risks provided below is net of the related 
changes in amortisation of DAC. The effect on the related changes in amortisation of DAC provided is based on the current 
‘grandfathered’ US GAAP DAC basis but does not include any effect from an acceleration or deceleration of amortisation of DAC. 

247

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C7.3  US insurance operations continued
i  Sensitivity to equity risk
At 31 December 2015 and 2014, Jackson had variable annuity contracts with guarantees, for which the net amount at risk (‘NAR’) 
is defined as the amount of guaranteed benefit in excess of current account value, as follows:

31 December 2015

Return of net deposits plus a minimum return

GMDB
GMWB – Premium only
GMWB*
GMAB – Premium only

Highest specified anniversary account value minus withdrawals 

post-anniversary
GMDB
GMWB – Highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post-anniversary
GMDB
GMIB‡
GMWB*

31 December 2014

Return of net deposits plus a minimum return

GMDB
GMWB – Premium only
GMWB*
GMAB – Premium only

Highest specified anniversary account value minus withdrawals 

post-anniversary
GMDB
GMWB – Highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post-anniversary
GMDB
GMIB‡
GMWB*

Minimum
return

0-6%
0%
0-5%†
0%

Account
value
£m

70,732
1,916
229
45

7,008
2,025
698

0-6%
0-6%
0-8%†

4,069
1,422
63,924

Minimum
return

0-6%
0%
0-5%†
0%

Account
value
£m

64,344
2,151
264
53

6,581
2,131
830

0-6%
0-6%
0-8%†

3,978
1,595
57,323

Weighted
average
 attained age

Period
 until
 expected
 annuitisation

65.3 years

65.4 years

68.3 years

0.5 years

Weighted
average
 attained age

Period
 until
 expected
 annuitisation

65.0 years

65.0 years

67.5 years

1.4 years

Net
 amount
at risk
£m

2,614
56
23
–

587
202
101

640
518
7,758

Net
 amount
at risk
£m

1,463
32
17
–

193
85
58

302
360
2,033

*  Amounts shown for Guaranteed Minimum Withdrawal Benefit comprise sums for the ‘not for life’ portion (where the guaranteed withdrawal base less the account 
value equals to the net amount at risk (NAR)), and a ‘for life’ portion (where the NAR has been estimated as the present value of future expected benefit payment 
remaining after the amount of the ‘not for life’ guaranteed benefits is zero). 

† Ranges shown based on simple interest. The upper limits of 5 per cent or 8 per cent simple interest are approximately equal to 4 per cent and 6 per cent respectively, 
on a compound interest basis over a typical 10-year bonus period. For example 1 + 10 x 0.05 is similar to 1.04 growing at a compound rate of 4 per cent for a further 
nine years.

‡ The GMIB reinsurance guarantees are essentially fully reinsured.

248

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedAccount balances of contracts with guarantees were invested in variable separate accounts as follows:

Mutual fund type:

Equity
Bond
Balanced
Money market

Total

2015  £m 

2014  £m 

55,488
11,535
13,546
832

81,401

50,071
11,139
12,901
675

74,786

As noted above, Jackson is exposed to equity risk through the options embedded in the fixed index annuity liabilities and Guaranteed 
Minimum Death Benefit and Guaranteed Minimum Withdrawal Benefit guarantees included in certain variable annuity benefits 
as illustrated above. This risk is managed using an equity hedging programme to minimise the risk of a significant economic impact as 
a result of increases or decreases in equity market levels while taking advantage of naturally offsetting exposures in Jackson’s operations. 
Jackson purchases external futures and options that hedge the risks inherent in these products, while also considering the impact of 
rising and falling guaranteed benefit fees.

As a result of this hedging programme, if the equity markets were to increase further in the future, the net effect of Jackson’s 

free-standing derivatives would decrease in value. However, over time, this movement would be broadly offset by increased separate 
account fees and reserve decreases, net of the related changes to amortisation of deferred acquisition costs. Due to the nature of the 
free-standing and embedded derivatives, this hedge, while highly effective on an economic basis, may not completely mute in the 
financial reporting the immediate impact of equity market movements as the free-standing derivatives reset immediately while the 
hedged liabilities reset more slowly and fees are recognised prospectively. The opposite impact would be observed if the equity markets 
were to decrease. 

In addition to the exposure explained above, Jackson is also exposed to equity risk from its holding of equity securities, partnerships 

in investment pools and other financial derivatives.

At 31 December 2015, the estimated sensitivity of Jackson’s profit and shareholders’ equity to immediate increases and decreases 

in equity markets is shown below. The sensitivities are shown net of related changes in DAC amortisation.

2015  £m

2014  £m

Decrease

Increase

Decrease

Increase

of 20% 

of 10% 

of 20% 

of 10% 

of 20% 

of 10% 

of 20% 

of 10% 

Pre-tax profit, net of related changes in amortisation 

of DAC 

Related deferred tax effects

Net sensitivity of profit after tax and shareholders’ 

738
(258)

259
(91)

(86)
30

(128)
45

360
(126)

130
(46)

equity

480

168

(56)

(83)

234

84

8
(3)

5

(25)
9

(16)

Note
The table above has been prepared to exclude the impact of the instantaneous equity movements on the separate account fees. In addition, the sensitivity 
movements shown include those relating to the fixed index annuity and the reinsurance of GMIB guarantees. 

The above table provides sensitivity movements as at a point in time while the actual impact on financial results would vary contingent 
upon the volume of new product sales and lapses, changes to the derivative portfolio, correlation of market returns and various other 
factors including volatility, interest rates and elapsed time. 

The directional movements in the sensitivities reflect the hedging programme in place at 31 December 2015 and 2014.

249

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C7.3  US insurance operations continued
ii  Sensitivity to interest rate risk
Notwithstanding the market risk exposure previously described, except in the circumstances of interest rate scenarios where the 
guarantee rates included in contract terms are higher than crediting rates that can be supported from assets held to cover liabilities, the 
accounting measurement of fixed annuity liabilities of Jackson products is not generally sensitive to interest rate risk. This position derives 
from the nature of the products and the US GAAP basis of measurement. The Guaranteed Minimum Withdrawal Benefit features 
attached to variable annuity business (other than ‘for life’ components) are accounted for as embedded derivatives which are fair valued 
and, therefore, will be sensitive to changes in interest rate.

Debt securities and related derivatives are marked to fair value. Value movements on derivatives, again net of related changes to 
amortisation of DAC and deferred tax, are recorded within the income statement. Fair value movements on debt securities, net of related 
changes to amortisation of DAC and deferred tax, are recorded within other comprehensive income. The estimated sensitivity of these 
items and policyholder liabilities to a 1 per cent and 2 per cent decrease and increase in interest rates at 31 December 2015 and 2014 
is as follows:

Profit and loss:

Pre-tax profit effect (net of related changes 

in amortisation of DAC)

Related effect on charge for deferred tax

Net profit effect

Other comprehensive income:

Direct effect on carrying value of debt securities 
(net of related changes in amortisation of DAC)

Related effect on movement in deferred tax

2015  £m

2014  £m

Decrease

Increase

Decrease

Increase

of 2%

of 1%

of 1%

of 2%

of 2%

of 1%

of 1%

of 2%

(1,776)
621

(1,155)

(847)
296

(551)

628
(220)

408

1,120
(392)

(1,398)
489

728

(909)

(690)
242

(448)

494
(173)

321

875
(306)

569

3,167
(1,108)

1,782
(624)

(1,782)
624

(3,167)
1,108

2,979
(1,043)

1,663
(582)

(1,663)
582

(2,979)
1,043

Net effect 

2,059

1,158

(1,158)

(2,059)

Total net effect on shareholders’ equity

904

607

(750)

(1,331)

1,936

1,027

1,081

(1,081)

(1,936)

633

(760)

(1,367)

These sensitivities are shown only for interest rates in isolation and do not include other movements in credit risk that may affect credit 
spreads and valuations of debt securities. Similar to sensitivity to equity risk, the sensitivity movements provided in the table above are 
at a point in time and reflect the hedging programme in place on the balance sheet date, while the actual impact on financial results would 
vary contingent upon a number of factors.

iii  Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Group’s US operations are translated at average exchange rates and 
shareholders’ equity at the closing rate for the reporting period. For 2015, the average and closing rates were US$1.53 (2014: US$1.65) 
and US$1.47 (2014: US$1.56) to £1.00 sterling, respectively. A 10 per cent increase (weakening of the dollar) or decrease (strengthening 
of the dollar) in these rates would reduce or increase profit before tax attributable to shareholders, profit for the year and shareholders’ 
equity attributable to US insurance operations respectively as follows:

Profit before tax attributable to shareholders note
Profit for the year
Shareholders’ equity attributable to US insurance operations

A 10% increase in US$:£ 
exchange rates

A 10% decrease in US$:£ 
exchange rates

2015  £m 

2014  £m 

2015  £m 

2014  £m 

(109)
(87)
(378)

(23)
(23)
(370)

133
107
462

29
28
452

Note
Sensitivity on profit (loss) before tax, ie aggregate of the operating profit based on longer-term investment returns and short-term fluctuations in investment returns.

250

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuediv  Other sensitivities
Total profit of Jackson is sensitive to market risk on the assets covering liabilities other than variable annuity business segregated in the 
separate accounts.

As with other shareholder-backed business the profit or loss for Jackson is presented by distinguishing the result for the year between 

an operating result based on longer-term investment returns and short-term fluctuations in investment returns. In this way the most 
significant direct effect of market changes that have taken place to the Jackson result are separately identified. The principal determinants 
of variations in operating profit based on longer-term returns are:

 — Growth in the size of assets under management covering the liabilities for the contracts in force; 
 — Variations in fees and other income, offset by variations in market value adjustment payments and, where necessary, strengthening 

of liabilities;

 — Spread returns for the difference between investment returns and rates credited to policyholders; and
 — Amortisation of deferred acquisition costs.

For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity and interest sensitive life 
business, acquisition costs are deferred and amortised in line with expected gross profits on the relevant contracts. For interest-sensitive 
business, the key assumption is the expected long-term spread between the earned rate and the rate credited to policyholders, which 
is based on an annual spread analysis. In addition, expected gross profits depend on mortality assumptions, assumed unit costs and 
terminations other than deaths (including the related charges) all of which are based on a combination of actual experience of Jackson, 
industry experience and future expectations. A detailed analysis of actual experience is measured by internally developed expense, 
mortality and persistency studies.

Except to the extent of mortality experience, which primarily affects profits through variations in claim payments and Guaranteed 

Minimum Death Benefit reserves, the profits of Jackson are relatively insensitive to changes in insurance risk.

Jackson is sensitive to lapse risk and other types of policyholder behaviour, such as the take-up of its Guaranteed Minimum 

Withdrawal Benefit product features. In the absence of hedging, equity and interest rate movements can both cause a loss directly and 
cause an increased future sensitivity to policyholder behaviour. Jackson has an extensive derivative programme that seeks to manage 
the exposure to such altered equity markets and interest rates.

For variable annuity business, the key assumption is the expected long-term level of separate account returns, which for 2015 was 

7.4 per cent (2014: 7.4 per cent). The impact of using this return is reflected in two principal ways, namely:

 — Through the projected expected gross profits which are used to determine the amortisation of deferred acquisition costs. 
This is applied through the use of a mean reversion technique which is described in more detail in note C5.1(b) above; and

 — The required level of provision for claims for guaranteed minimum death, ‘for life’ withdrawal, and income benefits.

C7.4  UK insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The IFRS basis results of the UK insurance operations are most sensitive to asset/liability matching, mortality and default rate experience 
and longevity assumptions and the difference between the return on corporate bond and risk-free rate for shareholder-backed annuity 
business of Prudential Retirement Income Limited and the Prudential Assurance Company non-profit sub-fund. Further details are 
described below. 

The IFRS operating profit based on longer-term investment returns for UK insurance operations is sensitive to changes in longevity 

assumptions affecting the carrying value of liabilities to policyholders for UK shareholder-backed annuity business. At the total IFRS 
profit level, the result is particularly sensitive to temporary value movements on assets backing the capital of the shareholder-backed 
annuity business.

With-profits business
SAIF
Shareholders have no interest in the profits of the ring-fenced fund of SAIF but are entitled to the asset management fees paid on the 
assets of the fund.

With-profits sub-fund business
The shareholder results of the UK with-profits business (including non-participating annuity business of the with-profits sub-fund) are 
only sensitive to market risk through the indirect effect of investment performance on declared policyholder bonuses. 

The investment assets of PAC with-profits funds are subject to market risk. Changes in their carrying value, net of related changes 
to asset-share liabilities of with-profits contracts, affect the level of unallocated surplus of the fund. Therefore, the level of unallocated 
surplus is particularly sensitive to the level of investment returns on the portion of the assets that represents surplus. However, as 
unallocated surplus is accounted for as a liability under IFRS, movements in its value do not affect shareholders’ profit and equity. 

The shareholder results of the UK with-profits fund correspond to the shareholders’ share of the cost of bonuses declared on the 
with-profits business which is currently one-ninth of the cost of bonuses declared. Investment performance is a key driver of bonuses, 
and hence the shareholders’ share of the cost of bonuses. Due to the ‘smoothed’ basis of bonus declaration, the sensitivity to investment 
performance in a single year is low relative to movements in the period-to-period performance. However, over multiple periods, it is 
important as it may affect future expected shareholder transfers. 

Mortality and other insurance risk are relatively minor factors in the determination of the bonus rates. Adverse persistency experience 

can affect the level of profitability from with-profits but in any given one year, the shareholders’ share of cost of bonus may only be 
marginally affected. However, altered persistency trends may affect future expected shareholder transfers. 

251

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C7.4  UK insurance operations continued
Shareholder-backed annuity business
The principal items affecting the IFRS results of the UK shareholder-backed annuity business are mortality experience and assumptions, 
and credit risk. The assets covering the liabilities are principally debt securities and other investments that are held to match the expected 
duration and payment characteristics of the policyholder liabilities. These liabilities are valued for IFRS reporting purposes by applying 
discount rates that reflect the market rates of return attaching to the covering assets.

Except to the extent of any asset/liability duration mismatch which is reviewed regularly, and exposure to credit risk, the sensitivity of 
the Group’s results to market risk for movements in the carrying value of the liabilities and covering assets is broadly neutral on a net basis.
The main market risk sensitivity for the UK shareholder-backed annuity business arises from interest rate risk on the debt securities 
which substantially represent shareholders’ equity. This shareholders’ equity comprises the net assets held within the long-term fund 
of the Company that cover regulatory basis liabilities that are not recognised for IFRS reporting purposes, for example contingency 
reserves, and shareholder capital held outside the long-term fund.

In summary, profits from shareholder-backed annuity business are most sensitive to:

 — The extent to which the duration of the assets held closely matches the expected duration of the liabilities under the contracts; 
 — Actual versus expected default rates on assets held;
 — The difference between long-term rates of return on corporate bonds and risk-free rates;
 — The variance between actual and expected mortality experience;
 — The extent to which changes to the assumed rate of improvements in mortality give rise to changes in the measurement of liabilities; and
 — Changes in renewal expense levels.

In addition, the level of profit is affected by change in the level of reinsurance cover.

A decrease in assumed mortality rates of 1 per cent would decrease pre-tax profit by approximately £67 million (2014: £94 million). 

A decrease in credit default assumptions of five basis points would increase pre-tax profit by £176 million (2014: £190 million). 
A decrease in renewal expenses (excluding asset management expenses) of 5 per cent would increase pre-tax profit by £35 million 
(2014: £30 million). The effect on profit would be approximately symmetrical for changes in assumptions that are directionally opposite 
to those explained above. The net effect on profit after tax and shareholders’ equity from all the changes in assumptions as described 
above would be an increase of approximately £115 million (2014: £101 million).

Unit-linked and other business
Unit-linked and other business represents a comparatively small proportion of the in-force business of the UK insurance operations.

Due to the matching of policyholder liabilities to attaching asset value movements the UK unit-linked business is not directly affected 
by market or credit risk. The liabilities of the other business are also broadly insensitive to market risk. Profits from unit-linked and similar 
contracts primarily arise from the excess of charges to policyholders for management of assets, over expenses incurred. The former 
is most sensitive to the net accretion of funds under management as a function of new business and lapse and timing of death. 
The accounting impact of the latter is dependent upon the amortisation of acquisition costs in line with the emergence of margins 
(for insurance contracts) and amortisation in line with service provision (for the investment management component of investment 
contracts). By virtue of the design features of most of the contracts which provide low levels of mortality cover, the profits are relatively 
insensitive to changes in mortality experience.

Sensitivity to interest rate risk and other market risk
By virtue of the fund structure, product features and basis of accounting, the policyholder liabilities of the UK insurance operations are, 
except annuity business, not generally exposed to interest rate risk. At 31 December 2015 annuity liabilities accounted for 98 per cent 
(2014: 98 per cent) of UK shareholder-backed business liabilities. For annuity business, liabilities are exposed to interest rate risk. 
However, the net exposure to the Prudential Assurance Company with-profits sub-fund (for its non-profit annuity business) and 
shareholders (for annuity liabilities of Prudential Retirement Income Limited and the non-profit sub-fund) is very substantially ameliorated 
by virtue of the close matching of assets with appropriate duration. The level of matching from period to period can vary depending 
on management actions and economic factors so it is possible for a degree of mis-matching profits or losses to arise. 

The close matching by the Group of assets of appropriate duration to annuity liabilities is based on maintaining economic and 
regulatory capital. The measurement of liabilities under capital reporting requirements and IFRS is not the same with contingency 
reserves and some other margins for prudence within the assumptions required under the regulatory solvency basis not included for IFRS 
reporting purposes. As a result IFRS equity is higher than regulatory capital and therefore more sensitive to interest rate and credit risk.

252

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedThe estimated sensitivity of the UK non-linked shareholder-backed business (principally annuities business) to a movement in interest 

rates is as follows:

2015  £m

2014  £m

 A
decrease
of 2%

A
decrease
 of 1%

An
increase
of 1%

An
increase
of 2%

A
decrease
of 2%

 A
decrease
 of 1%

An
increase
of 1%

An
increase
of 2%

Carrying value of debt securities and derivatives
Policyholder liabilities 
Related deferred tax effects

10,862
(8,738)
(402)

4,812
(3,909)
(172)

(3,935)
3,208
138

(7,219)
5,872
257

11,559
(9,550)
(402)

5,063
(4,250)
(163)

(4,085)
3,454
126

(7,457)
6,297
232

Net sensitivity of profit after tax and shareholders’ 

equity

1,722

731

(589)

(1,090)

1,607

650

(505)

(928)

In addition the shareholder-backed portfolio of UK non-linked insurance operations covering liabilities and shareholders’ equity includes 
equity securities and investment properties. Excluding any second order effects on the measurement of the liabilities for future cash 
flows to the policyholder, a fall in their value would have given rise to the following effects on pre-tax profit, profit after tax and 
shareholders’ equity.

Pre-tax profit
Related deferred tax effects

Net sensitivity of profit after tax and shareholders’ equity

2015  £m

2014  £m

A decrease 
of 20%

A decrease 
of 10%

A decrease 
of 20%

A decrease 
of 10%

(327)
66

(261)

(163)
33

(130)

(347)
75

(272)

(173)
37

(136)

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profit and shareholders’ equity 
to the sensitivities shown above. The market risk sensitivities shown above reflect the impact of temporary market movements, and, 
therefore the primary effect of such movements would, in the Group’s segmental analysis of profits, be included within the short-term 
fluctuations in investment returns.

C7.5  Asset management and other operations
a  Asset management 
i  Sensitivities to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of Eastspring Investments and US asset management operations are 
translated at average exchange rates and shareholders’ equity at the closing rate for the reporting period. The rates for the functional 
currencies of most significant operations are shown in note A1.

A 10 per cent increase in the relevant exchange rates (strengthening of the pound sterling) would have reduced reported profit before 

tax attributable to shareholders and shareholders’ equity, excluding goodwill attributable to Eastspring Investments and US asset 
management operations, by £11 million and £38 million respectively (2014: £9 million and £33 million, respectively).

ii  Sensitivities to other financial risks for asset management operations 
The principal sensitivities to other financial risk of asset management operations are credit risk on the bridging loan portfolio of 
the Prudential Capital operation and the indirect effect of changes to market values of funds under management. Due to the nature 
of the asset management operations there is limited direct sensitivity to movements in interest rates. Total debt securities held at 
31 December 2015 by asset management operations were £2,204 million (2014: £2,293 million), the majority of which are held by the 
Prudential Capital’s operation. Debt securities held by Prudential Capital are in general variable rate bonds and so market value is limited 
in sensitivity to interest rate movements and consequently any change in interest rates would not have a material impact on profit 
or shareholders’ equity. The Group’s asset management operations do not hold significant investments in property or equities.

b  Other operations
The Group holds certain derivatives that are used to manage foreign currency movements and macroeconomic exposures. The fair value 
of these derivatives is sensitive to the combined effect of movements in exchange rates, interest rates and inflation rates. The possible 
permutations cover a wide range of scenarios. For indicative purposes, a reasonably possible range of fair value movements could be plus 
or minus £150 million.

253

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C8.1  Deferred tax
The statement of financial position contains the following deferred tax assets and liabilities in relation to:

Unrealised losses or gains on investments
Balances relating to investment and insurance contracts
Short-term temporary differences
Capital allowances
Unused deferred tax losses

Total

Deferred tax assets

Deferred tax liabilities

2015  £m 

2014  £m 

2015  £m 

2014  £m 

 21 
 1 
 2,752 
 10 
 35 

2,819

 83 
 4 
 2,607 
 9 
 62 

 2,765 

(1,036)
(543)
(2,400)
(31)

(4,010)

(1,697)
(499)
(2,065)
(30)
–

(4,291)

The deferred tax asset at 31 December 2015 and 2014 arises in the following parts of the Group:

Asia insurance operations
US insurance operations
UK insurance operations

SAIF
PAC with-profits fund (including non-profit annuity business)
Other

Other operations

Total

2015  £m 

2014  £m 

66
2,448

1
83
48
173

84
2,343

–
71
61
206

2,819

2,765

Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all 
available evidence, it can be regarded as more likely than not that there will be suitable taxable profits from which the future reversal 
of the underlying temporary differences can be deducted. 

The taxation regimes applicable across the Group often apply separate rules to trading and capital profits and losses. The distinction 
between temporary differences that arise from items of either a trading or capital nature may affect the recognition of deferred tax assets. 
Accordingly, for the 2015 results and financial position at 31 December 2015 the possible tax benefit of approximately £98 million 
(2014: £110 million), which may arise from capital losses valued at approximately £0.5 billion (2014: £0.5 billion), is sufficiently uncertain 
that it has not been recognised. In addition, a potential deferred tax asset of £52 million (2014: £47 million), which may arise from trading 
tax losses and other potential temporary differences totalling £0.3 billion (2014: £0.2 billion) is sufficiently uncertain that it has not been 
recognised. Of these, losses of £36 million will expire within the next seven years. Of the remaining losses, £1 million will expire within 
20 years and the rest have no expiry date.

The table that follows provides a breakdown of the recognised deferred tax assets set out in the table above for both the short-term 
temporary differences and unused tax losses split by business unit. The table also shows the period of estimated recoverability for each 
respective business unit. For these and each category of deferred tax asset recognised their recoverability against forecast taxable profits 
is not significantly impacted by any current proposed changes to future accounting standards.

Asia insurance operations
US insurance operations

UK insurance operations
Other operations

Total

Short-term temporary differences

Unused tax losses

Expected
 period of
 recoverability

2015  £m 

Expected
 period of
 recoverability

2015  £m

34 1 to 3 years
2,433 With run-off
of in-force 
book
128 1 to 10 years
157 1 to 10 years

30 3 to 5 years
–

–

–
–
5 1 to 3 years

2,752

35

Under IAS 12, ‘Income Taxes’, deferred tax is measured at the tax rates that are expected to apply to the period when the asset is 
realised or the liability settled, based on the tax rates (and laws) that have been enacted or are substantively enacted at the end of the 
reporting period. 

The reduction in the UK corporation tax rate to 19 per cent from 1 April 2017 and a further reduction to 18 per cent from 1 April 2020 

was substantively enacted on 26 October 2015 which has had the effect of reducing the UK with-profits and shareholder-backed 
business element of the deferred tax balances as at 31 December 2015 by £17 million and the effects of these changes are reflected 
in the financial statements for the year ended 31 December 2015.

254

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedC8.2  Current tax 
Of the £477 million (2014: £117 million) current tax recoverable, the majority is expected to be recovered in one year or less.

The current tax liability decreased to £325 million (2014: £617 million) reflecting accelerated tax payments in the US insurance 

operations during the year.

C9:  Defined benefit pension schemes

a  Background and summary economic and IAS 19 financial positions
The Group’s businesses operate a number of pension schemes. The specific features of these plans vary in accordance with the 
regulations of the country in which the employees are located, although they are, in general, funded by the Group and based either on 
a cash balance formula or on years of service and salary earned in the last year or years of employment. The largest defined benefit 
scheme is the principal UK scheme, namely the Prudential Staff Pension Scheme (PSPS). PSPS accounts for 84 per cent (2014: 
84 per cent) of the underlying scheme liabilities of the Group’s defined benefit schemes. 

The Group also operates two smaller UK defined benefit schemes in respect of Scottish Amicable (SASPS) and M&G (M&GGPS). 

In addition, there are two small defined benefit schemes in Taiwan which have negligible deficits.

Under the IAS 19 ‘Employee Benefits’ valuation basis, the Group applies the principles of IFRIC 14, ‘IAS 19 – The Limit on a Defined 

Benefit Asset, Minimum Funding Requirements and their Interaction’, whereby a surplus is only recognised to the extent that the 
Company is able to access the surplus either through an unconditional right of refund to the surplus or through reduced future 
contributions relating to ongoing service, which have been substantively enacted or contractually agreed. Further, the IFRS financial 
position recorded, reflects the higher of any underlying IAS 19 deficit and any obligation for committed deficit funding where applicable.

The Group asset/liability in respect of defined benefit pension schemes is as follows:

2015  £m

2014  £m

PSPS
note (i)

SASPS
note (ii)

M&GGPS

Other
schemes

Total

PSPS
note (i)

SASPS
note (ii)

M&GGPS

Other
schemes

Total

Underlying economic surplus 

(deficit)

Less: unrecognised surplus note (i)

969
(800)

(82)
–

75
–

75

–

75

(1)
–

961
(800)

840
(710)

(144)
–

(1)

161

130

(144)

–

(1)

85

76

91

39

(72)

(72)

60
–

60

–

60

(1)
–

755
(710)

(1)

–

(1)

45

19

26

169

118

51

(82)

(33)

(49)

–

–

(77)

–

(77)

–

–

(132)

–

(132)

169

(82)

(2)

(1)

84

130

(144)

(72)

(1)

(87)

Notes
(i) 

(ii) 

For PSPS, the Group does not have an unconditional right of refund to any surplus of the scheme. The PSPS pension asset represents the present value of the 
economic benefit (impact) of the Company from the difference between future ongoing contributions to the scheme and estimated accrued cost of service. 
No deficit or other funding is required for PSPS. Deficit funding, where applicable, is apportioned in the ratio of 70/30 between the PAC with-profits fund and 
shareholder-backed operations following detailed considerations in 2005 of the sourcing of previous contributions. Employer contributions for ongoing 
service of current employees are apportioned in the ratio relevant to current activity. 
The deficit of SASPS has been allocated 40 per cent to the PAC with-profits fund and 60 per cent to the shareholders’ fund as at 31 December 2015 
(2014: approximately 50/50).

(iii)  The underlying position on an economic basis reflects the assets (including investments in Prudential insurance policies that are offset against liabilities 

to policyholders on the Group consolidation) and the liabilities of the schemes.

(iv)  At 31 December 2015, the PSPS pension asset of £169 million (2014: £130 million) and the other schemes’ pension liabilities of £85 million (2014: £217 million) 

are included within ‘Other debtors’ and ‘Provisions’ respectively on the consolidated statement of financial position. 

255

Economic surplus (deficit) 
(including investment 
in Prudential insurance 
policies)
Attributable to:

PAC with-profits fund
Shareholder-backed 

operations

Consolidation adjustment 
against policyholder 
liabilities for investment 
in Prudential insurance 
policies note (iii)

IAS 19 pension asset (liability) 
on the Group statement 
of financial position note (iv)

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcC9:  Defined benefit pension schemes continued

a  Background and summary economic and IAS 19 financial positions continued
Triennial actuarial valuations
The last completed actuarial valuation of PSPS was as at 5 April 2014 by CG Singer, Fellow of the Institute of Actuaries, of Towers Watson 
Limited. This valuation was finalised in the first half of 2015 and demonstrated the scheme to be 107 per cent funded by reference to the 
Scheme Solvency Target that forms the basis of the scheme’s funding objective. The contributions into the scheme are payable at the 
minimum level required under the scheme rules. Excluding expenses, the contributions are payable at approximately £6 million per 
annum for ongoing service of active members of the scheme. No deficit or other funding is required. Deficit funding for PSPS, when 
applicable, is apportioned in the ratio of 70/30 between the PAC with-profits fund and shareholder-backed operations based on the 
sourcing of previous contributions. Employer contributions for ongoing service of current employees are apportioned in the ratio relevant 
to current activity. 

The last completed actuarial valuation of SASPS was as at 31 March 2014 by Jonathan Seed, Fellow of the Institute of Actuaries, 
of Xafinity Consulting Limited. This valuation was finalised in the first half of 2015 and demonstrated the scheme to be 78 per cent 
funded. It has been agreed with the Trustees that the level of deficit funding be increased from the previous level of £13.1 million per 
annum to £21.0 million per annum from 1 January 2015 until 31 March 2024, or earlier if the scheme’s funding level reaches 100 per cent 
before this date, to eliminate the actuarial deficit. The deficit funding will be reviewed every three years at subsequent valuations. 

The last completed actuarial valuation of M&GGPS was as at 31 December 2014 by Paul Belok, Fellow of the Institute of Actuaries, 
of AON Hewitt Limited. This valuation was finalised in the second half of 2015 and demonstrated the scheme to be 98.6 per cent funded. 
It has been agreed with the Trustees that no deficit funding is required from 1 January 2016. Deficit funding of £9.3 million was paid in 
2015 (2014: £18.6 million). 

Defined benefit pension schemes in the UK are generally required to be subject to full actuarial valuations every three years in order 
to assess the appropriate level of funding for schemes in relation to their commitments. These valuations include assessments of the likely 
rate of return on the assets held within the separate trustee administered funds. 

For PSPS, the market value of the scheme assets as at the 5 April 2014 valuation was £6,165 million. The actuarial assumptions used 

in determining benefit obligations and the net periodic benefit costs for the purposes of the 2014 valuation were as follows.

Rate of increase in salaries
Rate of inflation:

Retail Prices Index (RPI)
Consumer Prices Index (CPI)

Rate of increase of pensions in payment for inflation:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)
Discretionary

Expected returns on plan assets

Mortality assumptions:
The tables used for PSPS pensions in payment at 5 April 2014 were:

%

Nil

3.5
2.8

2.8
2.5
Nil
3.3

Base post-retirement mortality
For current male (female) pensioners 113% (108%) of the mortality rates of the 2000 series mortality tables (PNMA00/PNFA00), 
published by the Continuous Mortality Investigation Bureau (CMI). 

For male (female) non-pensioners 107% (92%) of the 2000 series rates (PNMA00/PNFA00).

Allowance for future improvements to post-retirement mortality
For males (females) up to 2009 100% (75%) of Medium Cohort subject to a minimum rate of improvement of 2.00% pa (1.25% pa) up to 
age 90, decreasing linearly to zero by age 120. From 2010 onwards, in line with the CMI’s 2009 projection model with a long-term rate 
of 1.75% pa (1.50% pa), and minor scheme-specific calibrations.

Risks to which the defined benefit schemes expose the Group 
Responsibility of making good of any deficit that may arise in the schemes lies with the employers of the schemes, which are subsidiaries 
of the Group. Accordingly, the pension schemes expose the Group to a number of risks, the most significant of which are interest rate and 
investment risk, inflation risk and mortality risk.

256

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedCorporate governance
The Group’s UK pension schemes are regulated by ‘The Pension Regulator’ in accordance with the Pension Act 1995. Trustees have been 
appointed for each pension scheme and they have the ultimate responsibility to ensure that the scheme is managed in accordance with 
the Trust Deed & Rules.

All three of the Group’s UK defined benefit pension schemes (the PSPS, SASPS and M&GGPS) are final salary schemes, which are 

closed to new entrants.

The Trustee sets the general investment policy and specifies any restrictions on types of investment and the degrees of divergence 
permitted from the benchmark, but delegates the responsibility for selection and realisation of specific investments to the Investment 
Managers. The Trustee consults the Principal Employer, the Prudential Assurance Company, on the investment principles, but the 
ultimate responsibility for the investment of the assets of the scheme lies with the Trustee.

The Trustee of each of the schemes manages the investment strategy of the scheme to achieve an acceptable balance between 
investing in the assets that most closely match the expected benefit payments and assets that are expected to achieve a greater return 
in the hope of reducing the contributions required or providing additional benefits to members. 

The PSPS scheme has entered into a derivatives based strategy to match the duration and inflation profile of its liabilities. This 

involved a reallocation from other investments to other assets with an interest and inflation swap overlay. As at 31 December 2015, the 
nominal value of the interest and inflation-linked swaps amounted to £0.7 billion (2014: £0.8 billion) and £3.4 billion (2014: £3.0 billion) 
respectively. The SASPS and M&GGPS use very limited or no derivatives to manage their risks. 

b  Assumptions
The actuarial assumptions used in determining benefit obligations and the net periodic benefit costs for the years ended 31 December 
were as follows:

Discount rate*
Rate of increase in salaries
Rate of inflation†

Retail prices index (RPI)
Consumer prices index (CPI)

Rate of increase of pensions in payment for inflation:

PSPS:
Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)
Discretionary

Other schemes

2015  % 

2014  % 

3.8
3.0

3.0
2.0

2.5
2.5
2.5
3.0

3.5
3.0

3.0
2.0

2.5
2.5
2.5
3.0

*  The discount rate has been determined by reference to an ‘AA’ corporate bond index, adjusted where applicable, to allow for the difference in duration between the 

index and the pension liabilities.

† The rate of inflation reflects the long-term assumption for the UK RPI or CPI depending on the tranche of the schemes. 

The calculations are based on current mortality estimates with an allowance made for future improvements in mortality. The allowance 
made is in line with a custom calibration and was updated in 2014 to reflect the 2012 mortality model from the Continuous Mortality 
Investigation Bureau of the Institute and Faculty of Actuaries (CMI). For the PSPS immediate annuities in payment, in 2015 and 2014, a 
long-term improvement rate of 1.75 per cent per annum and 1.25 per cent per annum were applied for males and females, respectively. 

c  Estimated pension scheme surpluses and deficits
This section illustrates the financial position of the Group’s defined benefit pension schemes on an economic basis and the IAS 19 basis.
The underlying pension position on an economic basis reflects the assets (including investments in Prudential policies that are offset 

against liabilities to policyholders on the Group consolidation) and the liabilities of the schemes. The IAS 19 basis excludes the 
investments in Prudential policies. At 31 December 2015, the investments in Prudential insurance policies comprise £125 million 
(2014: £131 million) for PSPS and £77 million (2014: £132 million) for the M&GGPS. In principle, on consolidation the investments are 
eliminated against policyholder liabilities of UK insurance operations, so that the formal IAS 19 position for the scheme in isolation 
excludes these items. This treatment applies to the M&GGPS investments. However, as a substantial portion of the Company’s interest in 
the underlying surplus of PSPS is not recognised, the adjustment is not necessary for the PSPS investments.

257

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcC9:  Defined benefit pension schemes continued

c  Estimated pension scheme surpluses and deficits continued
Movements on the pension scheme deficit determined on the economic basis are as follows, with the effect of the application of IFRIC 14 
being shown separately:

All schemes 
Underlying position (without the effect of IFRIC 14)
Surplus
Less: amount attributable to PAC with-profits fund

Shareholders’ share:

Gross of tax surplus (deficit) 
Related tax

Net of shareholders’ tax

Application of IFRIC 14 for the derecognition of PSPS surplus
Derecognition of surplus
Less: amount attributable to PAC with-profits fund

Shareholders’ share: 
Gross of tax deficit
Related tax

Net of shareholders’ tax

With the effect of IFRIC 14 
Surplus  
Less: amount attributable to PAC with-profits fund

Shareholders’ share:

Gross of tax surplus (deficit) 
Related tax

Net of shareholders’ tax

2015  £m

(Charge) credit
to income
statement
or other
comprehensive
income

Actuarial gains
 and losses 
in other
comprehensive
income

Surplus (deficit) 
in schemes at 
1 Jan 2015

Contributions 
paid

Surplus (deficit)
 in schemes at 
31 Dec 2015 

755
(525)

230
(46)

184

(710)
506

(204)
41

(163)

45
(19)

26
(5)

21

36
(38)

(2)
–

(2)

(26)
18

(8)
1

(7)

10
(20)

(10)
2

(8)

115
(78)

37
(7)

30

(64)
49

(15)
3

(12)

51
(29)

22
(4)

18

55
(17)

38
(7)

31

–
–

–
–

–

55
(17)

38
(7)

31

961
(658)

303
(60)

243

(800)
573

(227)
45

(182)

161
(85)

76
(14)

62

Underlying investments of the schemes
On the ‘economic basis’, after including the underlying assets represented by the investments in Prudential insurance policies as scheme 
assets, the plans’ assets at 31 December comprise the following investments:

Equities
UK 
Overseas

Bonds

Government
Corporate
Asset-backed securities

Derivatives
Properties
Other assets

Total value of assets†

2015

Other
schemes
£m

70
329

427
145
21
(5)
62
42

1,091

Total
£m

196
480

5,222
1,115
156
178
132
340

7,819

PSPS
£m

126
151

4,795
970
135
183
70
298

6,728

2014

Other
schemes
£m

86
317

440
117
26
(13)
57
40

1,070

Total
£m

212
460

5,518
1,048
223
146
150
310

8,067

PSPS
£m

126
143

5,078
931
197
159
93
270

6,997

%

3
6

67
14
2
2
2
4

100

%

2
6

68
13
3
2
2
4

100

*  93 per cent of the bonds are investment grade (2014: 94 per cent).
† 98 per cent of the total value of the scheme assets are derived from quoted prices in an active market. None of the scheme assets included shares in Prudential plc 

or property occupied by the Prudential Group. The IAS 19 basis plan assets at 31 December 2015 of £7,617 million (2014: £7,804 million) is different from the economic 
basis plan assets of £7,819 million (2014: £8,067 million) as shown above due to the exclusion of investment in Prudential insurance policies, which are eliminated 
on consolidation of £202 million (2014: £263 million) comprising £125 million for PSPS (2014: £131 million) and £77 million for the M&G scheme (2014: £132 million).

258

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedThe movements in the IAS 19 pension schemes’ surplus and deficit between scheme assets and liabilities as consolidated in the 

financial statements were:

Attributable to policyholders and shareholders

Net surplus
(deficit)
 (without the 
effect of 
IFRIC 14)

Effect of
 IFRIC 14 for
derecognition
 of PSPS surplus

Economic
 basis net
surplus 
(deficit)

Present value
 of benefit
obligations
note (i)

Other
adjustments
 including for
investments
 in Prudential
 insurance
 policies
note (ii)

IAS 19 basis 
net surplus
(deficit)

2015 £m
Net deficit, beginning of year
Current service cost
Past service cost
Net interest on net defined benefit 

liability (asset)

Administration expenses
Benefit payments
Employers’ contributions note (iii)
Employees’ contributions
Actuarial gains and losses note (iv)
Settlements or curtailments
Transfer out of investment in 

Prudential insurance policies

Plan assets

8,067

278
(5)
(301)
56
2
(278)
–

–

(7,312)
(36)
48

(250)

301

(2)
393
–

–

Net surplus (deficit), end of year 

7,819

(6,858)

2014 £m
Net deficit, beginning of year
Current service cost
Past service cost
Net interest on net defined benefit 

liability (asset)

Administration expenses
Benefit payments
Employers’ contributions note (iii)
Employees’ contributions
Actuarial gains and losses note (iv)
Settlements or curtailments
Transfer into investment in 

Prudential insurance policies

Net surplus (deficit), end of year 

6,944

301
(6)
(266)
55
2
1,037
–

–

8,067

(6,298)
(30)
(4)

(272)
–
266
–
(2)
(975)
3

–

(7,312)

755
(36)
48

28
(5)
–
56
–
115
–

–

961

646
(30)
(4)

29
(6)
–
55
–
62
3

–

755

(710)

(26)

(64)
–

–

(800)

(602)

(26)

(82)
–

–

(710)

45
(36)
48

2
(5)
–
56
–
51
–

–

161

44
(30)
(4)

3
(6)
–
55
–
(20)
3

–

45

(132)

(5)

6
–

54

(77)

(114)

(5)

(4)
–

(9)

(132)

(87)
(36)
48

(3)
(5)
–
56
–
57
–

54

84

(70)
(30)
(4)

(2)
(6)
–
55
–
(24)
3

(9)

(87)

259

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc 
C9:  Defined benefit pension schemes continued

c  Estimated pension scheme surpluses and deficits continued

Notes
(i)  Maturity profile of the benefit obligations 

The weighted average duration of the benefit obligations of the schemes is 18.2 years (2014: 18.4 years). 

The following table provides an expected maturity analysis of the benefit obligations as at 31 December:

All schemes  £m

2015

2014

1 year or less

240

237

After
 1 year
to 5 years

1,045

1,012

After
5 years
to 10 years

After
10 years
to 15 years

After
 15 years
to 20 years

1,554

1,538

1,688

1,704

1,711

1,736

Over 
20 years

8,791

9,256

Total

15,029

15,483

(ii) 

The adjustments for investments in Prudential insurance policies are consolidation adjustments for intragroup assets and liabilities with no impact to 
operating results.

(iii)  Total employer contributions expected to be paid into the Group defined benefit schemes for the year ending 31 December 2016 amounts to £45 million 

(2015: £45 million).

(iv)  The actuarial gains and losses attributable to policyholders and shareholders as shown in the table above are analysed as follows:

Actuarial and other gains and losses
Return on the scheme assets less amount included in interest income 
Losses on changes in demographic assumptions
Gains (losses) on changes in financial assumptions
Experience gains (losses) on scheme liabilities

Effect of derecognition of PSPS surplus
Consolidation adjustment for investments in Prudential insurance policies and other adjustments

2015  £m

2014  £m

(278)
(3)
371
25
115
(64)
6

57

1,037
(9)
(939)
(27)
62
(82)
(4)

(24)

d  Sensitivity of the pension scheme liabilities to key variables 
The sensitivity information below is based on the core scheme liabilities and assumptions at the balance sheet date. The sensitivity 
is calculated based on a change in one assumption with all other assumptions being held constant. As such, interdependencies between 
the assumptions are excluded.

The sensitivity of the underlying pension scheme liabilities as shown above does not directly equate to the impact on the profit or loss 
attributable to shareholders or shareholders’ equity due to the effect of the application of IFRIC 14 on PSPS and the allocation of a share 
of the interest in financial position of the PSPS and SASPS to the PAC with-profits fund as described above. 

Assumption applied

Discount rate

2015

3.8%

2014

Sensitivity change  
in assumption

Impact of sensitivity on scheme 
liabilities on IAS 19 basis

2015

2014

3.5% Decrease by 0.2%

Increase in scheme liabilities by:

PSPS
Other schemes

Discount rate

3.8%

3.5% Increase by 0.2%

Decrease in scheme liabilities by:

Rate of inflation 

3.0%
2.0%

3.0% RPI: Decrease by 0.2%
2.0% CPI: Decrease by 0.2%

Mortality rate

with consequent reduction
in salary increases

Increase life expectancy
by 1 year

PSPS
Other schemes

Decrease in scheme liabilities by:

PSPS
Other schemes

Increase in scheme liabilities by:

PSPS
Other schemes

260

3.3%
5.0%

3.1%
4.6%

0.5%
4.0%

3.2%
2.8%

3.4%
5.2%

3.2%
4.9%

0.6%
4.2%

3.3%
3.0%

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continued 
 
C10:  Share capital, share premium and own shares

2015

2014

Number of 
ordinary shares

Issued shares of 5p each fully paid

At 1 January
Shares issued under share-based schemes

2,567,779,950
4,675,008

At 31 December

2,572,454,958

Share
 capital
£m

128
 – 

128

Share
premium
£m

Number of 
ordinary shares

1,908 2,560,381,736
7,398,214

7

1,915 2,567,779,950

Share
 capital
£m

128
 – 

128

Share
premium
£m

1,895
13

1,908

Amounts recorded in share capital represent the nominal value of the shares issued. The difference between the proceeds received 
on issue of shares, net of issue costs, and the nominal value of shares issued is credited to the share premium account.

At 31 December 2015, there were options outstanding under save as you earn schemes to subscribe for shares as follows: 

31 December 2015

31 December 2014

Number of
shares to
subscribe for

8,795,617

8,624,491

Share price range

from

288p

288p

to 

Exercisable
by year

1,155p

1,155p

2021

2020

Transactions by Prudential plc and its subsidiaries in Prudential plc shares
The Group buys and sells Prudential plc shares (‘own shares’) either in relation to its employee share schemes or via transactions 
undertaken by authorised investment funds that the Group is deemed to control. The cost of own shares of £219 million as at 
31 December 2015 (2014: £195 million) is deducted from retained earnings. The Company has established trusts to facilitate the delivery 
of shares under employee incentive plans. At 31 December 2015, 10.5 million (2014: 10.3 million) Prudential plc shares with a market 
value of £161 million (2014: £153 million) were held in such trusts all of which are for employee incentive plans. The maximum number 
of shares held during 2015 was 10.5 million which was in December 2015.

The Company purchased the following number of shares in respect of employee incentive plans. The shares purchased each month 

are as follows:

January
February
March
April
May
June
July
August
September
October
November
December

Total

2015 Share Price

2014 Share Price

Number
 of shares

 52,474 
 49,423 
 4,660,458 
 52,371 
 145,542 
 160,078 
 55,208 
 57,653 
 154,461 
 58,087 
 56,948 
 61,441 

5,564,144

Low
£

14.83
16.01
16.44
16.78
16.07
15.65
15.04
15.07
13.57
15.14
15.01
15.00

High
£

Cost
£

15.11
 786,584 
 795,683 
16.14
17.01  78,940,633 
17.24
 892,795 
 2,357,705 
16.61
 2,563,060 
16.20
 868,713 
15.99
15.17
 868,091 
 2,149,244 
14.31
 879,999 
15.22
 866,033 
15.61
 923,600 
15.08

Number
 of shares

13,740
16,841
4,623,303
149,199
1,361,688
11,290
10,745
11,321
355,268
51,199
51,314
1,223,290

92,892,140

7,879,198

Low
£

13.56
12.77
12.82
13.12
13.90
13.80
13.83
13.22
14.18
13.75
14.36
14.41

High
£

13.56
12.77
13.59
13.48
14.13
13.80
13.83
13.22
14.41
13.84
14.47
15.47

Cost
£

186,314
215,060
60,161,823
2,006,955
19,184,679
155,802
148,550
149,607
5,074,731
704,601
737,173
17,983,248

106,708,543

The Group has consolidated a number of authorised investment funds where it is deemed to control these funds under IFRS. Some 
of these funds hold shares in Prudential plc. The total number of shares held by these funds at 31 December 2015 was 6.1 million 
(2014: 7.5 million) and the cost of acquiring these shares of £54 million (2014: £67 million) is included in the cost of own shares. 
The market value of these shares as at 31 December 2015 was £94 million (2014: £112 million). During 2015, these funds made 
net disposals of 1,402,697 Prudential shares (2014: net additions of 405,940) for a net decrease of £13 million to book cost 
(2014: net increase of £7 million).

All share transactions were made on an exchange other than the Stock Exchange of Hong Kong.
Other than set out above the Group did not purchase, sell or redeem any Prudential plc listed securities during 2015 or 2014.

261

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This statement sets out the estimated capital position of the Group’s subsidiaries, by life assurance and asset management operations 
by reference to the local regulations as at 31 December 2015.

C11.1  Life assurance business 
a  Summary statement 
The Group’s estimated capital position for its life assurance subsidiaries as at 31 December 2015 with reconciliations to shareholders’ 
equity is shown below. The available capital for the Group’s life assurance operations is determined by reference to local regulations, 
to meet risk and regulatory requirements. For the UK life assurance operations, the estimated capital position as shown below 
is by reference to the requirements under the Solvency I basis.

2015  £m

2014  £m

UK life assurance

SAIF

PAC
WPSF

Other
UK life
assurance
subsidiaries
 and funds
note (i)

Asia life
assurance
subsidiaries

Jackson

Total life
assurance
 operations
note (b)

Total life
assurance
 operations

–

–

–

–
–

–

–

–
–

–

–

–

4,416

4,154

3,956

12,526

11,400

10,543

(2,346)

–

–

–

–

2,553

13,096

12,450

–

(2,346)

(2,503)

(3)
–

–

(127)

(113)
(254)

7,700

(81)
–

(6,148)
169

(1,301)
–

(7,533)
169

(6,450)
160

–

–

4,927

–

–

–

4,927

3,710

(127)

(47)

–
(574)

(655)

–
364

(688)

–
(31)

1,221

(113)
(495)

7,578

(251)
(8)

7,061

7,700

3,761

3,466

5,177

20,104

18,461

Group IFRS shareholders’ equity

Adjustments to regulatory basis
Unallocated surplus of with-profits 

funds

Shareholders’ share of realistic 

liabilities

Deferred acquisition costs, 
distribution rights and  
goodwill of non-participating 
business not recognised for 
regulatory reporting
Jackson surplus notes note (ii)
Investment and policyholder 

liabilities valuation differences 
between IFRS and regulatory 
basis for Jackson note (iv)
Pension liability difference 
between IAS 19 and  
regulatory basis

Valuation difference on non-profit 
annuity liabilities within WPSF 
between IFRS basis and 
regulatory basis
Other adjustments note (iii)

Total adjustments

Total available capital resources 
of life assurance businesses 
on local regulatory bases

Notes
(i) 
(ii) 
(iii)  Other adjustments to shareholders’ equity and unallocated surplus include amounts for the value of non-participating business for UK regulated with-profits 

Excluding PAC shareholders’ equity that is included in ‘parent company and shareholders’ equity of other subsidiaries and funds’. (See note (b) below).
For regulatory purposes the Jackson surplus notes are accounted for as capital.

funds, deferred tax, admissibility and other items measured differently on the regulatory basis. For Jackson the principal reconciling item is deferred tax related 
to the differences between IFRS and regulatory basis as shown in the table above and other methodology differences.

(iv)  The investment and policyholder liabilities valuation difference between IFRS and regulatory bases for Jackson is mainly due to not all investments being 

carried at fair value under the regulatory basis and also due to the valuation difference on annuity reserves. 

262

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedb  Reconciliation to the Group total shareholders’ equity 
The table below reconciles shareholders’ equity held in life assurance operations as shown in the table in note (a) to the Group total 
shareholders’ equity as at 31 December 2015:

Group shareholders’ equity
Total life assurance operations
Parent company and shareholders’ equity of other subsidiaries note (i)

Total Group shareholders’ equity

2015  £m

12,526
429

12,955

Note
(i) 

Including PAC shareholders’ equity. The £429 million (2014: £411 million) includes the core structural borrowings and the elimination of the investment 
in subsidiaries at the parent company.

c  Basis of preparation, capital requirements and management
Each of the Group’s long-term business operations is capitalised to a sufficiently strong level for its individual circumstances. 
Details by the Group’s major operations are shown below.

i  Asia insurance operations
The available capital shown above of £5,177 million (2014: £4,823 million) represents the excess of local regulatory basis assets over 
liabilities before deduction of required capital of £1,622 million (2014: £1,514 million). 

The businesses in Asia are subject to local capital requirements in the jurisdictions in which they operate. For material Asia operations, 

the details of the basis of determining regulatory capital and regulatory capital requirements are as follows:

Hong Kong
For non-participating business, mathematical reserves are generally calculated using a modified net premium approach with no 
allowance for future discontinuance. The underlying assumptions are based on a best estimate basis with prudent margins for adverse 
deviations. Cash flows are discounted at a valuation interest rate based on a blend between the risk-adjusted portfolio yield and 
reinvestment rate.

For participating business, mathematical reserves are based on the guaranteed benefits only and use a modified net premium 

approach with no allowance for future discontinuances. Similar to above, the underlying assumptions are based on a best estimate basis 
with prudent margins for adverse deviations with the valuation interest rate being a blend of the risk-adjusted portfolio yield and the 
reinvestment rate. 

For linked business, the value of units is held together with the non-unit reserves calculated in accordance with the standard actuarial 

methodology and prevailing regulations.

The capital requirement for solvency margin calculation varies by underlying risk and duration of liabilities but is generally determined 

as 4 per cent of mathematical reserves plus 0.3 per cent of the capital at risk.

Indonesia
Solvency capital is determined using a risk-based capital approach. Insurance companies in Indonesia are expected to maintain the level 
of net assets above 120 per cent of solvency capital. 

Policy reserves for traditional business are determined on a gross premium reserve basis using prudent best estimate assumptions. 

For linked business, the value of the units are maintained with a non-unit reserve which is calculated in accordance with standard 
actuarial methodology.

Korea
A risk-based capital framework applies in Korea. 

Policy reserves for traditional business are determined on a net premium reserve basis using standard mortality and prescribed 

standard interest rates. For linked business, the value of the units are held together with the non-unit reserves and calculated in 
accordance with the local regulator’s standard actuarial methodology.

Under the risk-based capital solvency requirement, the ratio of an insurer’s available capital to required capital is calculated and the 
analysis of equity capital used to determine capital adequacy must take into account market, credit, operational, insurance and interest 
rate risks. The scheme requires the ratio be calculated based on integrated financial statements reflecting assets, liabilities and capital 
of affiliates and subsidiaries. 

263

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C11.1  Life assurance business continued
Malaysia
A risk-based capital framework applies in Malaysia.

For participating business, a gross premium reserve on the guaranteed and non-guaranteed benefits determined using best estimate 
assumptions is held. The amount held is subject to a minimum of a gross premium reserve on the guaranteed benefits, determined using 
best estimate assumptions along with provisions of risk margin for adverse deviations discounted at the risk-free rate.

For non-participating business, gross premium reserves are determined using best estimate assumptions along with provisions for risk 

margin for adverse deviations. For linked business, the value of units is held together with a non-unit reserve calculated in accordance 
with standard actuarial methodology.

Participating fund surplus is not allowed to be used to support a deficit (if any) and the capital requirement of the non-participating 
business. The capital requirement is calculated based on a prescribed series of risk charges. The local regulator has set a Supervisory 
Target Capital Level of 130 per cent below which supervisory actions of increasing intensity will be taken. Each insurer is also required 
to set its own Individual Target Capital Level to reflect its own risk profile and this is expected to be higher than the Supervisory Target 
Capital Level.

Singapore
A risk-based capital framework applies in Singapore.

For participating business, a gross premium reserve, determined using prudent best estimate assumptions and which makes 
allowance for future bonus, is held. The amount held is subject to a minimum of the higher of the assets attributed to participating 
business and a gross premium reserve calculated on specified assumptions, but without allowance for future bonus, that includes 
prescribed provisions for adverse deviations (PADs).

For non-participating business, gross premium reserves are held. For linked business, the value of units is held together with a 

non-unit reserve calculated in accordance with standard actuarial methodology.

A registered insurer incorporated in Singapore is required at all times to maintain a minimum level of paid-up ordinary share capital 
and to ensure that its financial resources are not less than the greater of (i) the total risk requirement arising from the assets and liabilities 
of the insurer calculated in accordance with the Singapore Insurance Act; or (ii) a minimum amount of 5 million Singapore Dollars. 
The regulator also has the authority to direct that the insurer satisfy additional capital adequacy requirements in addition to those set 
forth under the Singapore Insurance Act if it considers such additional requirements appropriate. 

Thailand
A risk-based capital framework applies in Thailand. 

For non-participating business, the gross premium reserves are determined using best estimate assumptions along with provisions 

of risk margin for adverse deviations discounted at the risk-free rate.

The risk-free rate is derived from the greater of the current yield curve of Thai government bonds and the weighted-average yield 

curve of the current and prior seven quarters of Thai government bonds, as with a greater weighting on the current quarter.

Capital adequacy is measured based on the Capital Adequacy Ratio (‘CAR’), which is determined as the Total Capital Available 
divided by the Total Capital Required. Life insurers are required by law to maintain capital funds which are not less than the greater of 
(i) the sum of capital for all risks and asset as prescribed in the regulation and (ii) a minimum amount of 50 million Thai Baht. Insurers are 
required by law to maintain capital greater than the prescribed minimum CAR of not less than 100 per cent. However, in case the insurer 
has a CAR of less than 140 per cent, the regulator may intervene to oversee the insurer’s financial status. 

Vietnam
For traditional business, mathematical reserves are calculated using a modified net premium approach, set using assumptions agreed 
with the regulator. 

For linked business, the value of units is held together with the non-unit reserves calculated in accordance with the local regulator’s 

standard actuarial methodology.

The capital requirement is determined as 4 per cent of reserves plus a specified percentage of 0.1 per cent of sums at risk for policies 

with original term less than or equal to five years or 0.3 per cent of sums at risk for policies with original term of more than five years. 
An additional capital requirement of Vietnamese Dong 300 billion is also required for companies transacting pension business.

264

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedii  US insurance operations 
The regulatory framework for Jackson is governed by the requirements of the US NAIC approved Risk-Based Capital standards. 
Under these requirements life insurance companies report using a formula-based capital standard which includes components 
calculated by applying factors to various asset, premium and reserve items and a separate model-based component for market risk 
associated primarily with variable annuity products. The Risk-Based Capital formula takes into account the risk characteristics of a 
company, including asset risk, insurance risk, interest rate risk, market risk and business risk.

The available capital of Jackson shown above of £3,466 million (2014: £3,141 million) reflects US regulatory basis available capital 
as adjusted to exclude asset valuation reserves. The asset valuation reserve, which is reflected as available capital, is designed to provide 
for future credit-related losses on debt securities and losses on equity investments. Available capital includes a reduction for the effect of 
the interest maintenance reserve, which is designed by state regulators to defer recognition of non-credit related realised capital gains 
and losses and to recognise them ratably in the future.

Jackson’s Risk-Based Capital ratio is significantly in excess of regulatory requirements. At 31 December 2015, Jackson had a permitted 
practice in effect as granted by the local regulator allowing Jackson to carry certain interest rate swaps at book value, as if statutory hedge 
accounting were in place, instead of at fair value as would have been otherwise required. Jackson is required to demonstrate the 
effectiveness of its interest rate swap programme pursuant to the Michigan Insurance Code. The total effect of this permitted practice, 
net of tax, was to decrease statutory surplus by £241 million at 31 December 2015. 

Michigan insurance law specifically allows value of business acquired as an admitted asset as long as certain criteria are met. US NAIC 

standards limit the admitted amount of goodwill/value of business acquired generally to 10 per cent of capital and surplus. 
At 31 December 2015, Jackson reported £222 million of statutory basis value of business acquired as a result of the REALIC acquisition, 
which is fully admissible under Michigan insurance law.

iii  UK insurance operations
In the UK, up to 31 December 2015, insurers, regulated by PRA, had to hold capital resources equal at least to the Minimum Capital 
Requirement (MCR) under the Solvency I basis. In addition the rules required insurers to perform Individual Capital Assessments. Under 
these rules insurers assessed for themselves the amount of capital needed to back their business. If the PRA viewed the results of this 
assessment as insufficient, it might draw up its own Individual Capital Guidance for a firm, which could be superimposed 
as a requirement. These requirements were replaced by the Solvency II regime on 1 January 2016 which is discussed further in the 
Strategic Report. 

PAC with-profits sub-fund and Scottish Amicable Insurance Fund (under Solvency I basis)
Under PRA Solvency I rules, insurers with with-profits liabilities of more than £500 million must hold capital equal to the higher of the 
MCR and the Enhanced Capital Requirement (ECR). The ECR is intended to provide a more risk responsive and ‘realistic’ measure 
of a with-profits insurer’s capital requirements, whereas the MCR is broadly speaking equivalent to the previous required minimum 
margin under the Interim Prudential Sourcebook and satisfies the minimum EU Standards.

Available capital of the with-profits sub-fund and Scottish Amicable Insurance Fund of £7.7 billion (2014: £7.2 billion) as shown in the 
table in section (a) above represents the excess of assets over liabilities on the PRA realistic basis. Unlike the previously discussed FRS 27 
basis, realistic liabilities on the regulatory basis include the shareholders’ share of future bonuses. These amounts are shown before 
deduction of the risk capital margin as set on the PRA basis which is estimated to be £1.0 billion at 31 December 2015 (2014: £1.0 billion).

Other UK life assurance subsidiaries and funds
The available capital of £3,761 million (2014: £3,297 million) under the Solvency I basis as shown in the table in section (a) above reflects 
the excess of regulatory basis assets over liabilities of the subsidiaries and funds, before deduction of the capital resources requirement 
of £1,555 million (2014: £1,552 million).

The capital resources requirement for these companies broadly reflects a formula which, for active funds, equates to a percentage of 
regulatory reserves plus a percentage of death strains. Death strains represent the payments made to policyholders upon death in excess 
of amounts explicitly allocated to fund the provisions for policyholder’s claims and maturities.

iv  Group capital requirements
In addition to the requirements at individual company level, PRA requirements apply additional prudential requirements for the Group 
as a whole. Up until 31 December 2015 these requirements were under the IGD. Solvency II, which came into force on 1 January 2016, 
replaces the IGD capital requirements. Discussion of the Group’s estimated IGD and Solvency II positions at 31 December 2015 
is provided in the Strategic Report. 

265

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C11.1  Life assurance business continued
d  Transferability of available capital
Up until 31 December 2015, under Solvency I basis for PAC and all other UK long-term insurers, long-term business assets and liabilities 
must, by law, be maintained in funds separate from those for the assets and liabilities attributable to non-life insurance business or to 
shareholders. Only the ‘established surplus’, the excess of assets over liabilities in the long-term fund determined through a formal 
valuation, may be transferred so as to be available for other purposes. Distributions from the with-profits sub-fund to shareholders reflect 
the shareholders’ one-ninth share of the cost of declared policyholders’ bonuses.

Any excess of assets over liabilities of the PAC with-profits fund is retained within that fund. The retention of the capital enables it to 
support with-profits and other business of the fund by, for example, providing the benefits associated with smoothing and guarantees. 
It also provides investment flexibility for the fund’s assets by meeting the regulatory capital requirements that demonstrate solvency and 
by absorbing the costs of significant events or fundamental changes in its long-term business without affecting the bonus and investment 
policies.

For other UK long-term business subsidiaries, the amounts retained within the companies are at levels which provide an appropriate 

level of capital strength in excess of the regulatory minimum.

The concept of long-term fund as described above was abolished under the Solvency II regime, which came into effect on 
1 January 2016. The PAC with-profits funds will still be treated as ring-fenced structures under the new regime. Therefore the 
consideration of an ‘established surplus’ that needs to be formally transferred no longer exists. However companies as a whole will 
be required to meet the new capital requirements. Further information on the Solvency II capital requirements is provided in the 
Strategic Report. 

For Jackson, capital retention is maintained at a level consistent with an appropriate rating by Standard & Poor’s. Currently Jackson 

is rated AA. Jackson can pay dividends on its capital stock only out of earned surplus unless prior regulatory approval is obtained. 
Furthermore, dividends which exceed the greater of statutory net gain from operations less net realised investments losses for the prior 
year or 10 per cent of Jackson’s prior year-end statutory surplus, excluding any increase arising from the application of permitted 
practices, require prior regulatory approval. 

For Asia subsidiaries, the amounts retained within the companies are at levels that provide an appropriate level of capital strength in 
excess of the local regulatory minimum. For ring-fenced with-profits funds, the excess of assets over liabilities is retained with distribution 
tied to the shareholders’ share of bonuses through declaration of actuarially determined surplus. The businesses in Asia may, in general, 
remit dividends to the UK, provided the statutory insurance fund meets the local regulatory solvency targets.

Available capital of the non-insurance business units is transferable to the life assurance businesses after taking account of an 

appropriate level of operating capital, based on local regulatory solvency targets, over and above basis liabilities. 

e  Sensitivity of liabilities and total capital to changed market conditions and capital management policies
Prudential manages its assets, liabilities and capital locally, in accordance with local regulatory requirements and reflecting the different 
types of liabilities Prudential has in each business. As a result of the diversity of products offered by Prudential and the different 
regulatory requirements in which it operates, Prudential employs differing methods of asset/liability and capital management, 
depending on the business concerned.

Stochastic modelling of assets and liabilities is undertaken in the UK, Jackson and Asia to assess the economic capital requirements. 

A stochastic approach models the inter-relationship between asset and liability movements, taking into account asset correlation, 
management actions and policyholder behaviour under a large number of alternative economic scenarios.

In addition, reserve adequacy testing under a range of scenarios and dynamic solvency testing is carried out, including under certain 

scenarios mandated by the UK, US and Asian regulators.

The sensitivity of liabilities and other components of total capital vary depending upon the type of business concerned and this 

conditions the approach to asset/liability management.

For example, for businesses that are most sensitive to interest rate changes, such as immediate annuity business, Prudential uses cash 

flow analysis to create a portfolio of debt securities whose value is expected to change in line with the value of liabilities when interest 
rates change. This type of analysis helps protect profits from changing interest rates and is used in the UK for annuity business and by 
Jackson for its fixed interest rate and fixed index annuities and institutional products.

For businesses that are most sensitive to equity price changes, Prudential uses stochastic modelling and scenario testing to look at the 

future returns on its investments under different scenarios which best reflect the large diversity in returns that equities can produce. 
This allows Prudential to devise an investment and with-profits policyholder bonus strategy that, based on the model assumptions, 
allows it to optimise returns to its policyholders and shareholders over time while maintaining appropriate financial strength. 
Prudential uses this methodology extensively in connection with its UK with-profits business.

f  Intra-group arrangements in respect of the Scottish Amicable Insurance Fund
Should the assets of the Scottish Amicable Insurance Fund be inadequate to meet the guaranteed benefit obligations of the policyholders 
of the Scottish Amicable Insurance Fund, the PAC long-term fund would be liable to cover any such deficiency in the first instance. 

266

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedC11.2  Asset management operations – regulatory and other surplus
Certain asset management subsidiaries of the Group are subject to regulatory requirements. The movement in the year of the surplus 
regulatory capital position of those subsidiaries, combined with the movement in the IFRS basis shareholders’ funds for unregulated asset 
management operations is as follows:

Asset management operations

2015  £m

2014  £m

M&G

US

Prudential
Capital

Eastspring
Investments

Total

Total

164
357
31
 – 
(150)
 – 

402

157
16
 – 
 – 
–
9

182

74
(39)
 – 
 – 
(55)
90

70

139
58
5
4
(57)
–

149

534
392
36
4
(262)
99

803

572
396
(34)
1
(409)
8

534

2015  £m 

2014  £m

85
519

604

217
507

724

Regulatory and other surplus
Beginning of year
Gains (losses) during the year
Movement in capital requirement
Capital injection
Distributions made to the parent company
Exchange and other movements

End of year

C12:  Provisions

Provision in respect of defined benefit pension schemes C9
Other provisions (see below)

Total provisions

Analysis of other provisions:

At 1 January
Charged to income statement:

Additional provisions
Unused amounts released

Used during the year
Exchange differences

Total at 31 December 

2015  £m

2014  £m

Legal
provisions

Restructuring
provisions
note (i)

Other
provisions
note (ii)

9

6
(1)
(3)
1

12

11

10
(1)
(7)
–

13

487

341
(53)
(275)
(6)

494

Total

507

357
(55)
(285)
(5)

519

Legal
provisions

Restructuring
provisions
note (i)

Other
 provisions
note (ii)

14

5
(3)
(7)
–

9

13

5
(3)
(4)
–

11

414

357
(10)
(277)
3

487

Total

441

367
(16)
(288)
3

507

Notes
(i) 

Restructuring provisions primarily relate to restructuring activities of UK insurance operations. The provisions pertain to property liabilities resulting from the 
closure of regional sales centres and branches and staff terminations and other transformation costs to enable streamlining of operations.

(ii)  Other provisions comprise staff benefits provisions of £384 million (2014: £395 million), provisions for onerous contracts of £31 million (2014: £35 million) and 

regulatory and other provisions of £79 million (2014: £57 million). Staff benefits are generally expected to be paid out within the next three years.

267

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Property, plant and equipment comprise Group occupied properties and tangible assets. A reconciliation of the carrying amount of these 
items from the beginning of the year to the end of the year is as follows:

At 1 January
Cost
Accumulated depreciation

Net book amount

Year ended 31 December
Opening net book amount
Exchange differences
Depreciation charge
Additions
Arising on acquisitions of subsidiaries*
Disposals and transfers

Closing net book amount

At 31 December
Cost
Accumulated depreciation

Net book amount

Group 
occupied
property

2015  £m

Tangible
assets

390
(58)

332

332
(2)
(11)
40
52
–

411

480
(69)

411

1,165
(519)

646

646
(10)
(118)
216
84
(32)

786

1,387
(601)

786

Group 
occupied
property

2014  £m

Tangible
assets

357
(50)

307

307
3
(9)
31
–
–

332

390
(58)

332

1,060
(447)

613

613
(18)
(81)
141
1
(10)

646

1,165
(519)

646

Total

1,555
(577)

978

978
(12)
(129)
256
136
(32)

1,197

1,867
(670)

1,197

Total

1,417
(497)

920

920
(15)
(90)
172
1
(10)

978

1,555
(577)

978

*  Principally arising on an acquisition made for venture fund purposes by the PAC with-profits fund.

Tangible assets
Of the £786 million of tangible assets, £657 million were held by the Group’s with-profits operations, primarily by the consolidated 
subsidiaries for venture fund and other investment purposes of the PAC with-profits fund. 

Capital expenditure: property, plant and equipment by segment
The capital expenditure of £216 million (2014: £141 million) arose as follows: £143 million in UK, £20 million in US and £35 million in Asia 
in insurance operations with the remaining balance of £18 million arising from asset management operations and unallocated corporate 
expenditure (2014: £82 million in UK, £16 million in US, £20 million in Asia and £23 million in other operations).

268

Prudential plc Annual Report 2015 www.prudential.co.ukC: Balance sheet notes continuedC14:  Investment properties 

Investment properties principally relate to the PAC with-profits fund and are carried at fair value. A reconciliation of the carrying amount 
of investment properties at the beginning and end of the year is set out below:

At 1 January
Additions:

Resulting from property acquisitions
Resulting from expenditure capitalised

Disposals
Net gain from fair value adjustments
Net foreign exchange differences
Transfers from (to) held for sale assets

At 31 December

2015  £m

12,764

2014  £m

11,477

680
77
(662)
537
21
5

669
59
(370)
914
20
(5)

13,422

12,764

The 2015 income statement includes rental income from investment properties of £769 million (2014: £729 million) and direct operating 
expenses including repairs and maintenance arising from these properties of £42 million (2014: £41 million).

Investment properties of £5,468 million (2014: £5,263 million) are held under finance leases. A reconciliation between the total 

of future minimum lease payments at the statement of financial position date, and their present value is shown below. 

Less than 1 year
1 to 5 years
Over 5 years

Total

2015  £m

2014  £m

Future
 minimum
 payments

Future 
finance 
charges

PV of future
 minimum
 payments

Future
 minimum
 payments

Future 
finance 
charges

PV of future
 minimum
 payments

4
16
640

660

–
(2)
(580)

(582)

4
14
60

78

5
21
936

962

–
(3)
(830)

(833)

5
18
106

129

Contingent rent is that portion of the lease payments that is not fixed in amount but is based on the future value of a factor that changes 
other than with the passage of time. There was no contingent rent recognised as income or expense in 2015 and 2014. 

The Group’s policy is to let investment properties to tenants through operating leases. Minimum future rentals to be received 

on non-cancellable operating leases of the Group’s freehold investment properties are receivable in the following periods:

Less than 1 year
1 to 5 years
Over 5 years

Total

2015  £m

2014  £m

309
1,091
2,595

3,995

314
1,098
2,762

4,174

The total minimum future rentals to be received on non-cancellable sub-leases for the Group’s investment properties held under finance 
leases at 31 December 2015 are £2,888 million (2014: £2,600 million).

269

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D1:  Sale of Japan life business 

On 5 February 2015, the Group announced that it had completed the sale of its closed book life insurance business in Japan, PCA 
Life Insurance Company Limited to SBI Holdings, Inc. following regulatory approvals. The transaction was announced on 16 July 
2013. Of the agreed US$85 million cash consideration, the Group received US$68 million on completion of the transaction, and 
a further payment of up to US$17 million will be received contingent upon the future performance of the Japan life business. 

The Japan life business had been classified as held for sale on the statement of financial position of the Group since 2013. The held 

for sale assets and liabilities of the Japan life business on the statement of financial position as at 31 December 2014 were as follows: 

Assets
Investments
Other assets

Adjustment for remeasurement of the carrying value to fair value less costs to sell

Assets held for sale

Liabilities
Policyholder liabilities
Other liabilities

Liabilities held for sale 

Net assets 

2014  £m

898
45

943
(124)

819

717
53

770

49

Upon its classification as held for sale in 2013, the IFRS carrying value of the Japan life business was set to represent the proceeds, net of 
related expenses. Subsequent remeasurement of the carrying value of the Japan life business in 2014 resulted in a charge in the income 
statement of £(13) million in 2014. These amounts, together with the results of the business including short-term value movements on 
investments also included in the income statement, netted to an insignificant amount for those periods. 

On completion of the sale, the cumulative foreign exchange translation loss of the Japan life business of £46 million, that had arisen 
from 2004 (the year of the Group’s conversion to IFRS) to disposal was recycled from other comprehensive income through the profit and 
loss account in 2015 as required by IAS 21. This amount is included within ‘Cumulative exchange loss on the sold Japan life business 
recycled from other comprehensive income’ in the supplementary analysis of profit of the Group as shown in note B1.1. The adjustment 
has no net effect on shareholders’ equity. 

D2:  Contingencies and related obligations

The Group is involved in a number of litigation and regulatory issues. These include civil proceedings involving Jackson, which appear 
to be substantially similar to other class action litigation brought against many life insurers in the US, alleging misconduct in the sale of 
insurance products. While the outcome of such litigation and regulatory issues cannot be predicted with certainty, the Company believes 
that their ultimate outcome will not have a material adverse effect on the Group’s financial condition, results of operations, or cash flows.

Matters affecting shareholders’ funds
Unclaimed Property Provision
Jackson had previously received regulatory enquiries on an industry-wide matter regarding claims settlement practices and compliance 
with unclaimed property laws. During 2015, Jackson has reached agreements to settle issues related to these enquiries. 
At 31 December 2015, Jackson has accrued £16 million (2014: £13 million) to cover any such liability.

Guarantees and commitments
Guarantee funds in both the UK and the US provide for payments to be made to policyholders on behalf of insolvent life insurance 
companies and are financed by payments assessed on solvent insurance companies based on location, volume and types of business. 
The estimated reserve for future guarantee fund assessments is not significant. The directors believe that the reserve is adequate for 
all anticipated payments for known insolvencies.

At 31 December 2015, Jackson has unfunded commitments of £299 million (2014: £332 million) related to its investments in limited 
partnerships and £64 million (2014: £73 million) related to commercial mortgage loans and other fixed maturities. These commitments 
were entered into in the normal course of business and the directors do not expect a material adverse impact on the operations to arise 
from them.

The Group has provided other guarantees and commitments to third parties entered into in the normal course of business, but the 

Company does not consider that the amounts involved are significant.

270

Prudential plc Annual Report 2015 www.prudential.co.ukSupport for long-term business funds by shareholders’ funds
As a proprietary insurance company, PAC is liable to meet its obligations to policyholders even if the assets of the long-term funds are 
insufficient to do so. The assets, represented by the unallocated surplus of with-profits funds, in excess of amounts expected to be paid 
for future terminal bonuses and related shareholder transfers (‘the excess assets’) in the long-term funds could be materially depleted 
over time by, for example, a significant or sustained equity market downturn, costs of significant fundamental strategic change or a 
material increase in the pension mis-selling provision. In the unlikely circumstance that the depletion of the excess assets within the 
long-term fund was such that the Group’s ability to satisfy policyholders’ reasonable expectations was adversely affected, it might 
become necessary to restrict the annual distribution to shareholders or to contribute shareholders’ funds to the long-term funds to 
provide financial support.

In 1997, the business of Scottish Amicable Life Assurance Society, a mutual society, was transferred to PAC with the creation of a 
separate sub-fund, SAIF within PAC’s long-term business fund containing all the with-profits business and all other pension business that 
was transferred. No new business has been or will be written in the sub-fund, and it is managed to ensure that all the invested assets are 
distributed to SAIF policyholders over the lifetime of SAIF policies. With the exception of certain amounts in respect of the unitised 
with-profits life business, all future earnings arising in SAIF are retained for SAIF policyholders. Any excess (deficiency) of revenue over 
expense within SAIF during a period is attributable to the policyholders of the fund. Shareholders have no interest in the profits of SAIF 
but are entitled to the asset management fees paid on this business. 

SAIF with-profits policies contain minimum levels of guaranteed benefit to policyholders. In addition, certain pensions products have 
guaranteed annuity rates at retirement (see below). Should the assets of SAIF be inadequate to meet the guaranteed benefit obligations 
of the policyholders of SAIF, the PAC long-term fund would be liable to cover any such deficiency in the first instance. 

Intra-group capital support arrangements
Prudential and PAC have put in place intra-group arrangements to formalise circumstances in which capital support would be made 
available by Prudential (including in the scenarios referred to in respect of the pension mis-selling review as referenced below). While 
Prudential considers it unlikely that such support will be required, the arrangements are intended to provide additional comfort to PAC 
and its policyholders.

In addition, Prudential has put in place intra-group arrangements to formalise undertakings by Prudential to the regulators of the 

Hong Kong subsidiaries, which from 1 January 2014, contain the domesticated branch business from PAC regarding their solvency levels. 
In addition, the scheme of transfer of the Hong Kong branch includes short-term support arrangements between Prudential and PAC 
to underpin similar arrangements between PAC and the newly domesticated business. It is considered unlikely that support will need 
to be provided under these arrangements.

Matters affecting policyholders’ funds 
Guaranteed annuities
The Group’s main exposure to guaranteed annuities in the UK is through SAIF (see above), and at 31 December 2015, a provision of 
£412 million was held (2014: £549 million). However, as SAIF is a separate sub-fund of the PAC long-term business fund, attributable 
to the policyholders, the movement in this provision has no impact on shareholders. In addition, PAC used to sell guaranteed annuity 
products in the UK and is therefore exposed to liabilities to honour guarantees on these products within the main with-profits fund 
for which, at 31 December 2015, a provision of £47 million was held (2014: £50 million). 

Inherited estate of the PAC long-term fund
The assets of the with-profits sub-fund (WPSF) within the long-term insurance fund of PAC comprise the amounts that it expects to pay 
out to meet its obligations to existing policyholders and an additional amount used as working capital. The amount payable over time to 
policyholders from the WPSF is equal to the policyholders’ accumulated asset shares plus any additional payments that may be required 
by way of smoothing or to meet guarantees. The balance of the assets of the WPSF is called the ‘inherited estate’ and has accumulated 
over many years from various sources.

This inherited estate enables PAC to support with-profits business by providing the benefits associated with smoothing and 

guarantees, by providing investment flexibility for the fund’s assets, by meeting the regulatory capital requirements that demonstrate 
solvency and by absorbing the costs of certain significant events or fundamental changes in its long-term business without affecting the 
bonus and investment policies. The size of the inherited estate fluctuates from year to year depending on the investment return and the 
extent of its utilisation.

Pension mis-selling review
The pensions review by the UK insurance regulator of past sales of personal pension policies required all UK life insurance companies 
to review their cases of potential mis-selling and record a provision for the estimated costs. The Group met the requirement of the UK 
insurance regulator to issue offers to all cases by 30 June 2002. The pension mis-selling provision is included within the policyholder 
liabilities of the PAC with-profits funds.

The costs associated with the pension mis-selling review have been met from the inherited estate (see above) and, accordingly have 
not been charged to the asset shares used in the determination of policyholder bonus rates. Hence policyholders’ pay-out values have 
been unaffected by pension mis-selling.

In 1998, Prudential stated that deducting mis-selling costs from the inherited estate (see above) would not impact its bonus or 
investment policy and it gave an assurance that if this unlikely event were to occur, it would make available support to the fund from 
shareholder resources for as long as the situation continued, so as to ensure that policyholders were not disadvantaged. This review 
was completed on 30 June 2002 with the assurance continuing to apply to any policy in force at 31 December 2003, both for premiums 
paid before 1 January 2004, and for subsequent regular premiums (including future fixed, retail price index or salary related increases 
and Department of Work and Pensions rebate business). The assurance has not applied to new business since 1 January 2004.

271

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Dividends
The second interim and special dividends for the year ended 31 December 2015, which were approved by the Board of Directors after 
31 December 2015 are described in note B7.

D4:  Related party transactions

Transactions between the Company and its subsidiaries are eliminated on consolidation.

The Company has transactions and outstanding balances with certain unit trusts, Open-Ended Investment Companies (OEICs), 
collateralised debt obligations and similar entities which are not consolidated and where a Group company acts as manager which are 
regarded as related parties for the purposes of IAS 24. The balances are included in the Group’s statement of financial position at fair 
value or amortised cost in accordance with their IAS 39 classifications. The transactions are included in the income statement and include 
amounts paid on issue of shares or units, amounts received on cancellation of shares or units and paid in respect of the periodic charge 
and administration fee.

In addition, there are no material transactions between the Group’s joint ventures which are accounted for on an equity method basis 

and other Group companies.

Executive officers and directors of the Company may, from time to time, purchase insurance, asset management or annuity products 

marketed by Group companies in the ordinary course of business on substantially the same terms as those prevailing at the time for 
comparable transactions with other persons.

In 2015 and 2014, other transactions with directors were not deemed to be significant both by virtue of their size and in the context of 
the directors’ financial positions. All these transactions are on terms broadly equivalent to those that prevail in arm’s-length transactions.
Apart from these transactions with directors, no director had interests in shares, transactions or arrangements that require disclosure, 

other than those given in the directors’ remuneration report. Key management remuneration is disclosed in note B3.3.

D5:  Commitments

Operating leases and capital commitments
The Group leases various offices to conduct its business. Leases in which a significant portion of the risks and rewards of ownership are 
retained by the lessor are classified as operating leases. Payments made under operating leases (net of any incentives received from the 
lessor) are charged to the income statement on a straight-line basis over the period of the lease. 

Future minimum lease payments for non-cancellable operating leases fall due during the following periods:

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

Future minimum sub-lease rentals received for non-cancellable operating leases for land and buildings
Minimum lease rental payments included in consolidated income statement

2015  £m 

2014  £m 

98
231
116
66
105

89
214
105
17
95

In addition, the Group has provided, from time to time, certain guarantees and commitments to third parties including funding the 
purchase or development of land and buildings and other related matters. The contractual obligations to purchase or develop investment 
properties at 31 December 2015 were £409 million (2014: £232 million).

D6:  Investments in subsidiary undertakings, joint ventures and associates

a  Dividend restrictions and minimum capital requirements 
Certain Group subsidiaries and joint ventures are subject to restrictions on the amount of funds they may transfer in the form of cash 
dividends or otherwise to the parent company. 

Under UK company law, UK companies can only declare dividends if they have sufficient distributable reserves. Further, UK 
insurance companies are required to maintain solvency margins in accordance with the rules of the Prudential Regulation Authority. 
The Group UK asset management company, M&G Investment Management Ltd is also required to maintain capital in accordance with 
regulatory requirements before making any distribution to the parent company. 

Jackson is subject to state laws that limit the dividends payable to its parent company based on statutory capital and surplus and prior 

year earnings. Dividends in excess of these limitations require prior regulatory approval. 

The Group’s subsidiaries and joint ventures in Asia may remit dividends to the Group, in general, provided the statutory insurance 

fund meets the capital adequacy standard required under local statutory regulations and has sufficient distributable reserves. 

The Group capital position statement for life assurance businesses is set out in note C11.1, showing the available capital reflecting 
the excess of regulatory basis over liabilities for each fund or group of companies determined by reference to the local regulation of the 
subsidiaries as at 31 December 2015. In addition, disclosure is also provided in note C11.1 of the local capital requirement of the principal 
funds and companies. 

272

Prudential plc Annual Report 2015 www.prudential.co.ukD: Other notes continuedb  Investments in joint ventures and associates
Joint ventures represent arrangements where the controlling parties through contractual or other agreement have the rights to the net 
assets of the arrangements. The Group has shareholder-backed joint venture insurance and asset management businesses in China with 
CITIC Group, and in India with ICICI Bank. In addition, there is an asset management joint venture in Hong Kong with Bank of China 
International Holdings Limited (BOCI) and Takaful general and life insurance joint venture in Malaysia. 

The Group has various joint ventures relating to property investments held by the PAC with-profits fund. The results of these joint 

ventures are reflected in the movement in the unallocated surplus of the PAC with-profits funds and therefore do not affect 
shareholders’ results.

For the Group’s joint ventures that are accounted for by using the equity method, the net of tax results of these operations are 

included in the Group’s profit before tax.

The investments in these joint ventures have the same accounting year end as the Group, except for joint ventures in India. 

Although these entities have reporting periods ending 31 March, 12 months of financial information up to 31 December is recorded. 
Accordingly, the information covers the same period as that of the Group.

The Group’s associates, which are also accounted for under the equity method include PPM South Africa and PruHealth (until its sale 

in 2014). In addition, the Group has investments in OEICs, unit trusts, funds holding collateralised debt obligations, property unit trusts 
and venture capital investments of the PAC with-profits funds where the Group has significant influence. As allowed under IAS 28, these 
investments are accounted for on a fair value through profit or loss basis. The aggregate fair value of associates accounted for at fair value 
through profit or loss, where there are published price quotations, is approximately £1.4 billion at 31 December 2015 (2014: £1.2 billion).
The Group’s share of the profits, net of related tax, and carrying amount of interest in joint ventures and associates, which are equity 

accounted as shown in the consolidated income statement comprises the following: 

Shareholder-backed business
PAC with-profits fund (prior to offsetting effect in  

movement in unallocated surplus)

Total

Joint ventures

Associates

2015  £m 

2014  £m 

2015  £m 

2014  £m 

171

53

224

162

129

291

14

–

14

12

–

12

There is no other comprehensive income in the joint ventures and associates. There have been no unrecognised share of losses of a joint 
venture or associate that the Group has stopped recognising in the total income. 

The joint ventures have no significant contingent liabilities or capital commitments to which the Group is exposed nor does the Group 

have any significant contingent liabilities or capital commitments in relation to its interests in the joint ventures. 

c  Related undertakings
In accordance with Section 409 of the Companies Act 2006, a list of Prudential Group’s subsidiaries, joint ventures, associates and 
significant holdings (being holdings more than 20 per cent) along with the country of incorporation, the classes of shares held and the 
effective percentage of equity owned at 31 December 2015 is disclosed below.

The definitions of a subsidiary undertaking, joint venture and associate in accordance with the Companies Act 2006 are different from 
the definition under IFRS. As a result, the related undertakings included within the following list may not be the same as the undertakings 
consolidated in the Group IFRS financial statements. The Group’s consolidation policy is described in note A3.1(b).

Direct subsidiary undertakings of the parent company, Prudential plc (shares held directly or via nominees):

Name

Classes of shares held

Proportion held

Country of incorporation

M&G Group Limited
Prudential (US Holdco 1) Limited
Prudential Capital Holding Company Limited
Prudential Corporation Asia Limited
Prudential Financial Services Limited
Prudential Group Holdings Limited
Prudential Property Services Limited
Prudential US Limited
The Prudential Assurance Company Limited

Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

United Kingdom
United Kingdom
United Kingdom
Hong Kong
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom

273

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c  Related undertakings continued
Other subsidiaries, joint ventures, associates and significant holdings of the Group – no shares held directly by the 
parent company, Prudential plc or its nominees:

Name

Classes of shares held

Proportion held

Country of incorporation

AGR Holdco Ltd
Allied Life Brokerage Agency, Inc
Bird GP 1 Limited
BOCHK Aggressive Growth Fund
BOCHK Balanced Growth Fund
BOCHK China Equity Fund
BOCHK Conservative Growth Fund
BOCI – Prudential Asset Management Limited
BOCI – Prudential Trustee Limited 
Bracknell Boulevard Management Company Limited
Brooke (Holdco 1) Inc.
Brooke Holdings (UK) (in liquidation)
Brooke Holdings LLC
Brooke Life Insurance Company 
BWAT Retail Nominee (1) Limited
BWAT Retail Nominee (2) Limited
Calera Capital Partners IV – A AIV I, L.P.
Calvin F1 GP Limited
Calvin F2 GP Limited
Canada Property (Trustee) No 1 Limited
Canada Property Holdings Limited
Carraway Guildford (Nominee A) Limited
Carraway Guildford (Nominee B) Limited
Carraway Guildford General Partner Limited
Carraway Guildford Investments Unit Trust
Carraway Guildford Limited Partnership
CCC Investment S.à.r.l.
Centaurus Retail LLP
Central Square Leeds Limited
Centre Capital Non-Qualified Investors IV AIV Orion, L.P.
Centre Capital Non-Qualified Investors IV AIV-ELS, L.P.
Centre Capital Non-Qualified Investors IV AIV-RA, L.P.
Centre Capital Non-Qualified Investors IV, L.P.
Centre Capital Non-Qualified Investors V AIV-ELS LP
Centre Capital Non-Qualified Investors V LP
CEP IV-A Chicago AIV Limited Partnership
CEP IV-A CWV AIV Limited Partnership
CEP IV-A Indy AIV Limited Partnership
CEP IV-A NMR AIV Limited Partnership
CEP IV-A WBCT AIV Limited Partnership
CF European Qualified Investor Scheme
CF Japanese Qualified Investor Scheme
CF North American Qualified Investor Scheme
CF Prudential Pacific Markets Trust Fund
CF UK Growth Qualified Investor Scheme
Cimbria Holdings Limited
CITIC – CP Asset Management Co. Limited
CITIC – Prudential Fund Management Company Limited
CITIC – Prudential Life Insurance Company Limited
Creatrade Luxembourg S.à.r.l
Cribbs Causeway JV Limited
Cribbs Causeway Merchants Association Ltd 
Cribbs Mall Nominee (1) Limited
Curian Capital, LLC 
Curian Clearing LLC (Michigan)
Daisy 2015 Topco Limited

274

Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Units
Limited partnership interest
Ordinary shares
Limited partnership interest
Ordinary shares
Membership interest 
Membership interest 
Membership interest 
Membership interest 
Membership interest 
Membership interest 
Membership interest 
Membership interest 
Membership interest 
Membership interest 
Membership interest 
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ownership interest
Ownership interest
Ownership interest
Ordinary shares
Ordinary shares
Limited by guarantee
Ordinary shares
Membership interest 
Membership interest
Ordinary shares

43.06%
100.00%
100.00%
54.69%
39.05%
64.15%
43.44%
36.00%
36.00%
29.10%
100.00%
100.00%
100.00%
100.00%
50.00%
50.00%
32.87%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
52.24%
50.00%
100.00%
76.75%
76.53%
71.43%
75.47%
73.16%
67.47%
31.92%
31.92%
31.92%
31.92%
31.91%
97.57%
97.68%
98.22%
97.42%
98.47%
41.78%
26.95%
49.00%
50.00%
52.27%
50.00%

100.00%
100.00%
100.00%
24.08%

United Kingdom
USA
United Kingdom
Hong Kong
Hong Kong
Hong Kong
Hong Kong
Hong Kong
Hong Kong
United Kingdom
USA
United Kingdom
USA
USA
United Kingdom
United Kingdom
USA
United Kingdom
United Kingdom
Jersey
United Kingdom
Jersey
Jersey
United Kingdom
Jersey
United Kingdom
Luxembourg
United Kingdom
United Kingdom
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Denmark
China
China
China
Luxembourg
United Kingdom
United Kingdom
United Kingdom
USA
USA
United Kingdom

Prudential plc Annual Report 2015 www.prudential.co.ukD: Other notes continuedName

Classes of shares held

Proportion held

Country of incorporation

Eastspring Al-Wara Investments Berhad
Eastspring Asset Management Korea Co. Ltd.
Eastspring Investments – Asia Pacific Equity Fund
Eastspring Investments Global Bond Navigator Fund
Eastspring Investments – Pan European Fund
Eastspring Investments – US High Yield Bond Fund
Eastspring Investments (Hong Kong) Limited
Eastspring Investments (Luxembourg) S.A.
Eastspring Investments (Singapore) Limited
Eastspring Investments Asean Income Private Fund A1
Eastspring Investments Asian Bond Fund
Eastspring Investments Asian Dynamic Fund
Eastspring Investments Asian Equity Fund
Eastspring Investments Asian Equity Income Fund
Eastspring Investments Asian High Yield Bond Fund
Eastspring Investments Asian Infrastructure Equity Fund
Eastspring Investments Asian Property Securities Fund
Eastspring Investments Berhad
Eastspring Investments Best Growth Securities Investments Trust 4
Eastspring Investments China Equity Fund
Eastspring Investments Dragon Peacock Fund
Eastspring Investments Emerging EMEA Dynamic Fund
Eastspring Investments European Investments Grade Bond Fund
Eastspring Investments Fund Management Limited Liability Company
Eastspring Investments Global Emerging Markets Bond Fund
Eastspring Investments Global Equity Navigator Fund
Eastspring Investments Global Market Navigator Fund
Eastspring Investments Global Technology Fund
Eastspring Investments Greater China Equity Fund
Eastspring Investments Hong Kong Equity Fund
Eastspring Investments Incorporated
Eastspring Investments India Consumer Equity Open Limited
Eastspring Investments India Equity Fund
Eastspring Investments India Equity Open Limited 
Eastspring Investments India Infrastructure Equity Open Limited
Eastspring Investments Japan Fundamental Value Fund
Eastspring Investments Limited
Eastspring Investments Limited
Eastspring Investments North America Value Fund
Eastspring Investments Pan European Fund
Eastspring Investments Portfolio Management Limited 

(in liquidation)

Eastspring Investments Services Pte. Ltd.
Eastspring Investments SICAV-FIS – Alternative Investments Fund
Eastspring Investments SICAV-FIS – Asia Pacific Loan Fund
Eastspring Investments SICAV-FIS Universal USD Bond Fund
Eastspring Investments SICAV-FIS Universal USD Bond II Fund
Eastspring Investments Unit Trusts – Asian Infrastructure Equity Fund 
Eastspring Investments Unit Trusts – Global Technology Fund 
Eastspring Investments US Bond Fund
Eastspring Investments US Corporate Bond Fund
Eastspring Investments US High Investments Grade Bond Fund
Eastspring Investments US Investments Grade Bond Private 

Securities Investments Trust

Eastspring Investments UT Dragon Peacock Fund
Eastspring Investments UT Singapore ASEAN Equity Fund
Eastspring Investments UT Singapore Select Bond Fund
Eastspring Investments World Value Equity Fund
Eastspring Investments – Cash Reserve Fund
Eastspring Securities Investment Trust Company Limited
Edger Investments Limited
Empire Holding S.à.r.l. (in liquidation)

Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ownership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

100.00%
Malaysia
100.00%
Korea
75.64%
Luxembourg
96.29%
Luxembourg
88.40%
Singapore
33.90%
Luxembourg
100.00%
Hong Kong
100.00%
Luxembourg
100.00%
Singapore
100.00%
Korea
42.02%
Luxembourg
96.75%
Luxembourg
79.32%
Luxembourg
57.18%
Luxembourg
45.61%
Luxembourg
62.04%
Luxembourg
96.35%
Luxembourg
100.00%
Malaysia
83.40%
Korea
39.31%
Hong Kong
81.43%
Luxembourg
83.31%
Luxembourg
95.96%
Luxembourg
100.00%
Vietnam
93.40%
Luxembourg
99.99%
Luxembourg
47.80%
Luxembourg
90.18%
Luxembourg
90.24%
Luxembourg
99.53%
Luxembourg
100.00%
USA
100.00%
Mauritius
75.25%
Luxembourg
100.00%
Mauritius
100.00%
Mauritius
Luxembourg
100.00%
100.00% United Arab Emirates
100.00%
Japan
Luxembourg
100.00%
Luxembourg
76.55%
Mauritius
100.00%

100.00%
100.00%
94.36%
100.00%
100.00%
93.50%
96.80%
49.30%
86.39%
84.60%
37.12%

96.63%
99.93%
94.67%
83.06%
95.08%
99.54%
100.00%
100.00%

Singapore
Luxembourg
Luxembourg
Luxembourg
Luxembourg
Singapore
Singapore
Luxembourg
Luxembourg
Luxembourg
Korea

Singapore
Singapore
Singapore
Luxembourg
Indonesia
Taiwan
United Kingdom
Luxembourg

275

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcD6:  Investments in subsidiary undertakings, joint ventures and associates continued

c  Related undertakings continued

Name

Classes of shares held

Proportion held

Country of incorporation

Euro Salas Properties Limited
Falan GP Limited
Fee Retail S.à.r.l
First Dakota, Inc.
Five Hotel Holdings, LLC
Foudry Properties Limited
Furnival Insurance Company PCC Limited
GCI Holdings Corporation
Geoffrey Snushall Limited (in liquidation)
Gerlach GP Limited
Global Low Volatility Equity Fund D Acc
Greenpark (Reading) General Partner Limited
Greenpark (Reading) Limited Partnership (The)
Greenpark (Reading) Nominee No. 1 Limited
Greenpark (Reading) Nominee No. 2 Limited
GS Twenty Two Limited
Harvest Partners V, L.P.
Hermitage Management LLC
Holborn Bars Nominees Limited
Holborn Finance Holding Company (in liquidation)
Holtwood Limited
Hyde Holdco 1 Limited
ICICI Prudential Asset Management Company Limited 
ICICI Prudential Life Insurance Company Limited
ICICI Prudential Pension Funds Management Company Ltd
ICICI Prudential Trust Limited
ICP (TTT) GP Limited
ICP F2 (TTT) GP Limited
IFC Holdings, Inc 
Infracapital (Bio) GP Limited
Infracapital (GC) GP Limited
Infracapital (TLSB) GP Limited
Infracapital ABP GP Limited
Infracapital CI II Limited
Infracapital DF II GP LLP
Infracapital DF II Limited
Infracapital EF II GP LLP
Infracapital Employee Feeder GP 1 LLP
Infracapital Employee Feeder GP 2 LLP
Infracapital Employee Feeder GP Limited
Infracapital F1 GP2 Limited
Infracapital F2 GP1 Limited
Infracapital F2 GP2 Limited
Infracapital GP 1 LLP
Infracapital GP 2 LLP
Infracapital GP II Limited
Infracapital GP Limited
Infracapital Greenfield Partners I GP 1 Limited
Infracapital Greenfield Partners I GP 2 Limited
Infracapital Greenfield Partners I GP LLP
Infracapital Long Term Income Partners GP 1 Limited
Infracapital Long Term Income Partners GP 2 Limited
Infracapital Long Term Income Partners GP LLP
Infracapital Nominees Limited
Infracapital Partners
Infracapital Partners II LP
Infracapital Sisu GP Limited
Infracapital SLP II GP LLP
Infracapital SLP Limited

276

Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Membership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Membership interest
Membership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Limited partnership interest
Limited partnership interest
Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Limited partnership interest
Limited partnership interest
Ordinary shares
Limited partnership interest
Ordinary shares

100.00%
100.00%
52.24%
100.00%
100.00%
50.00%
100.00%
75.80%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
25.13%
100.00%
100.00%
100.00%
100.00%
100.00%
49.00%
25.89%
25.89%
49.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
40.00%
100.00%
40.00%
40.00%
40.00%
100.00%
100.00%
100.00%
100.00%
40.00%
40.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
33.04%
25.98%
100.00%
40.00%
100.00%

United Kingdom
United Kingdom
Luxembourg
USA
USA
United Kingdom
Guernsey
USA
United Kingdom
United Kingdom
Luxembourg
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
USA
USA
United Kingdom
United Kingdom
Isle of Man
United Kingdom
India
India
India
India
United Kingdom
United Kingdom
USA
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom

Prudential plc Annual Report 2015 www.prudential.co.ukD: Other notes continuedName

Classes of shares held

Proportion held

Country of incorporation

Innisfree M&G PPP LLP
INVEST Financial Corporation Insurance Agency, Inc. of Delaware 
INVEST Financial Corporation Insurance Agency, Inc. of Illinois 
INVEST Financial Corporation Insurance Agency, Inc. of Maryland 

Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares

35.00%
100.00%
100.00%
100.00%

United Kingdom
USA
USA
USA

(in liquidation)

INVEST Financial Corporation Insurance Agency, Inc. of Ohio 

Ordinary shares

100.00%

(in liquidation)

INVEST Financial Corporation Insurance Agency, Inc. of Oklahoma 

Ordinary shares

100.00%

(in liquidation)

Investment Centers of America, Inc.
Ivy TopCo Limited
Jackson National Asset Management LLC
Jackson National Life (Bermuda) Limited
Jackson National Life Distributors LLC
Jackson National Life Insurance Company 
Jackson National Life Insurance Company of New York
Jefferies Capital Partners V, L.P.
JNL PPM America Strategic Income Fund
Kalle Luxembourg S.à.r.l.
Lion Credit Opportunity Fund III
Lion Credit Opportunity Fund XII
LIPP S.à r.l. (in liquidation)
Livicos Limited
M&G (Guernsey) Limited
M&G Alternatives Investment Management Limited
M&G Asia Property Fund
M&G Dividend Fund
M&G Emerging Markets Bond Fund
M&G Episode Defensive Fund
M&G Episode Macro Fund
M&G European Credit High Yield Investments Fund
M&G European Credit Investments Fund
M&G European Fund
M&G European Property Fund
M&G European Strategic Value Fund
M&G Financial Services Limited
M&G Founders 1 Limited
M&G General Partner Inc.
M&G Gilt Fixed Interest Fund
M&G Global Corporate Bond Fund
M&G Global Credit Investments Fund
M&G Global Growth Fund
M&G Global Leaders Fund
M&G IMPPP 1 Limited
M&G International Investments Limited
M&G International Investments Nominees Limited
M&G International Investments Switzerland AG
M&G Investment Management Limited
M&G Investments (Hong Kong) Limited
M&G Investments (Singapore) Pte. Ltd.
M&G Limited
M&G Managed Growth Fund
M&G Management Services Limited
M&G Nominees Limited
M&G Pan European Dividend Fund
M&G Platform Nominees Limited
M&G Property Portfolio
M&G Property Portfolio Feeder
M&G Real Estate (Luxembourg) S.A.
M&G Real Estate Asia Holding Company Pte. Ltd
M&G Real Estate Asia Pte. Ltd
M&G Real Estate Debt Fund LP

Ordinary shares
Ordinary shares
Capital contribution
Ordinary shares
Membership interest
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest

100.00%
35.43%
100.00%
100.00%
100.00%
100.00%
100.00%
21.92%
100.00%
37.74%
29.10%
38.94%
100.00%
100.00%
100.00%
100.00%
34.06%
55.17%
46.36%
94.87%
59.00%
100.00%
100.00%
63.69%
38.23%
96.84%
100.00%
100.00%
100.00%
31.51%
82.30%
100.00%
43.19%
40.96%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
26.62%
100.00%
100.00%
67.64%
100.00%
67.39%
27.15%
100.00%
100.00%
100.00%
29.15%

USA

USA

USA
Guernsey
USA
Bermuda
USA
USA
USA
USA
USA
Luxembourg
Ireland
Ireland
Luxembourg
Ireland
Guernsey
United Kingdom
Luxembourg
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Luxembourg
Luxembourg
United Kingdom
Luxembourg
United Kingdom
United Kingdom
United Kingdom
Cayman Islands
United Kingdom
United Kingdom
Luxembourg
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Switzerland
United Kingdom
Hong Kong
Singapore
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Luxembourg
Singapore
Singapore
Guernsey

277

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcD6:  Investments in subsidiary undertakings, joint ventures and associates continued

c  Related undertakings continued

Name

Classes of shares held

Proportion held

Country of incorporation

M&G Real Estate Funds Management S.à.r.l.
M&G Real Estate Japan Co. Ltd
M&G Real Estate Korea Co. Ltd
M&G Real Estate Limited
M&G RED Employee Feeder GP Limited
M&G RED GP Limited
M&G RED II Employee Feeder GP Limited
M&G RED II GP Limited
M&G RED II SLP GP Limited
M&G RED III Employee Feeder GP Limited
M&G RED III GP Limited
M&G RED III SLP GP Limited
M&G RED SLP GP Limited
M&G RPF GP Limited
M&G RPF Nominee 1 Limited
M&G RPF Nominee 2 Limited
M&G Securities Limited
M&G SIF Management Company (Ireland) Limited
M&G Smaller Companies Fund
M&G Traditional Credit Fund
M&G UK Companies Financing Fund II LP
M&G UK Property GP Limited
M&G UK Property Nominee 1 Limited
M&G UK Property Nominee 2 Limited
M&G UKCF II GP Limited
Manchester JV Limited
Manchester Nominee (1) Limited
Manhattan Property Finance Company Limited
Mission Plans of America, Inc
MM&S (2375) Limited (in liquidation)
Murphy & Partners Fund, LP
NAPI REIT, Inc.
National Planning Corporation
National Planning Holdings, Inc.
National Planning Insurance Agency, Inc. (Florida) (in liquidation)
National Planning Insurance Agency, Inc. (Massachusetts) 

(in liquidation)

Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
47.74%
40.24%
48.32%
100.00%
100.00%
100.00%
100.00%
50.00%
100.00%
100.00%
100.00%
100.00%
21.07%
99.00%
100.00%
100.00%
100.00%
100.00%

Luxembourg
Japan
Korea
United Kingdom
United Kingdom
Guernsey
United Kingdom
Guernsey
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Ireland
United Kingdom
Ireland
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Gibraltar
USA
United Kingdom
USA
USA
USA
USA
USA
USA

National Planning Insurance Agency, Inc. (Oklahoma) 

Ordinary shares

100.00%

USA

(in liquidation)

National Planning Insurance Agency, Inc. (Texas) (in liquidation)
NB Distressed Debt
North Sathorn Holdings Company Limited
Nova Sepadu Sdn. Bhd.
Oaktree Business Park Limited
Old Hickory Fund I, LLC
Optimus Point Management Company Limited
Orizon Luxembourg S.à.r.l
Pacus (UK) Limited
Park Avenue (Singapore Two) (in liquidation)
PCA IP Services Limited
PCA Life Assurance Co. Ltd.
PCA Life Insurance Co. Ltd.
PCA Reinsurance Co. Ltd.
PGDS (UK One) Limited
PGDS (US One) LLC
Phase One Imaging Holdings Ltd
Piccard at Rockville, LLC
Pinewood Limited
PPM America Capital Partners II, LLC

Ordinary shares
New global shares
Ordinary shares
Ordinary shares
Ordinary shares
Membership interest 
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Membership interest
Ordinary shares
Membership interest
Ordinary shares
Membership interest

100.00%
25.66%
100.00%
51.00%
12.50%
100.00%
99.95%
78.49%
100.00%
100.00%
100.00%
99.79%
100.00%
100.00%
100.00%
100.00%
30.54%
100.00%
20.00%
63.45%

USA
Guernsey
Thailand
Malaysia
United Kingdom
USA
United Kingdom
Luxembourg
United Kingdom
Gibraltar
Hong Kong
Taiwan
Korea
Labuan, Malaysia
United Kingdom
USA
United Kingdom
USA
Malaysia
USA

278

Prudential plc Annual Report 2015 www.prudential.co.ukD: Other notes continuedName

Classes of shares held

Proportion held

Country of incorporation

PPM America Capital Partners III, LLC
PPM America Capital Partners IV, LLC
PPM America Capital Partners V, LLC
PPM America Capital Partners, LLC
PPM America Private Equity Fund II LP
PPM America Private Equity Fund III LP
PPM America Private Equity Fund IV LP
PPM America Private Equity Fund LP
PPM America Private Equity Fund V LP
PPM America, Inc.
PPM Capital (Holdings) Limited
PPM Finance, Inc.
PPM Holdings, Inc.
PPM Managers GP Limited
PPM Ventures (Asia) Limited (in liquidation)
PPMC First Nominees Limited
PPS Five Limited (in liquidation)
PPS Nine Limited (in liquidation)
PPS Twelve Limited (in liquidation)
Property Partners (Two Rivers) Limited
Pru Life Insurance Corporation of U.K.
Prudence Foundation Limited
Prudential (Cambodia) Life Assurance Plc.
Prudential (Gibraltar) Limited (in liquidation)
Prudential (Netherlands One) Limited (in liquidation)
Prudential (Netherlands) B.V. (in liquidation)
Prudential/M&G UKCF GP Limited
Prudential Africa Holdings Limited
Prudential Africa Services Limited
Prudential Annuities Limited (in liquidation)
Prudential Assurance Company Singapore (Pte) Limited
Prudential Assurance Malaysia Berhad
Prudential Assurance Uganda Limited
Prudential Australia One Limited (in liquidation)
Prudential BSN Takaful Berhad
Prudential Capital (Singapore) Pte. Ltd
Prudential Capital Public Limited Company
Prudential Corporate Pensions Trustee Limited
Prudential Corporation Australasia Holdings Pty Limited
Prudential Corporation Holdings Limited
Prudential Development Management Limited 
Prudential Distribution Limited
Prudential Dublin Investment Ltd
Prudential Dynamic 0-30 Portfolio
Prudential Dynamic 10-40 Portfolio
Prudential Dynamic 20-55 Portfolio
Prudential Dynamic 40-80 Portfolio
Prudential Dynamic 60-100 Portfolio
Prudential Dynamic Focused 0-30 Portfolio
Prudential Dynamic Focused 10-40 Portfolio
Prudential Dynamic Focused 20-55 Portfolio
Prudential Dynamic Focused 40-80 Portfolio
Prudential Dynamic Focused 60-100 Portfolio
Prudential Equity Release Mortgages Limited
Prudential Europe Assurance Holdings Limited (in liquidation)
Prudential Financial Planning Limited
Prudential Five Limited
Prudential General Insurance Hong Kong Limited
Prudential GP Limited
Prudential Greenfield GP LLP
Prudential Greenfield GP1 Limited
Prudential Greenfield GP2 Limited
Prudential Greenfield LP

Membership interest
Membership interest
Membership interest
Membership interest
Limited partnership interest
Limited partnership interest
Limited partnership interest
Limited partnership interest
Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited by guarantee
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Ordinary shares
Limited partnership interest

60.50%
34.50%
34.00%
19.38%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
50.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
51.00%
100.00%
100.00%
49.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
27.61%
32.39%
36.79%
39.69%
41.59%
66.84%
65.29%
48.25%
86.96%
94.18%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
United Kingdom
USA
USA
United Kingdom
Hong Kong
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Philippines
Hong Kong
Cambodia
Gibraltar
United Kingdom
Netherlands
United Kingdom
United Kingdom
Kenya
United Kingdom
Singapore
Malaysia
Uganda
United Kingdom
Malaysia
Singapore
United Kingdom
United Kingdom
Australia
United Kingdom
United Kingdom
United Kingdom
Ireland
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Hong Kong
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom

279

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcD6:  Investments in subsidiary undertakings, joint ventures and associates continued

c  Related undertakings continued

Name

Classes of shares held

Proportion held

Country of incorporation

Prudential Greenfield SLP GP LLP
Prudential Group Pensions Limited 
Prudential Group Secretarial Services Limited
Prudential Holborn Life Limited
Prudential Holdings Limited
Prudential Hong Kong Limited
Prudential International Assurance plc
Prudential International Management Services Limited 
Prudential International Staff Pensions Limited
Prudential Investments (Luxembourg) 2 S.à r.l.
Prudential IP Services Limited
Prudential Lalondes Limited (in liquidation)
Prudential Life Assurance (Lao) Company Limited
Prudential Life Assurance (Thailand) Public Company Limited
Prudential Life Assurance Kenya Limited
Prudential Life Insurance Ghana Limited
Prudential Lifetime Mortgages Limited
Prudential M&G UK Companies Financing Fund LP
Prudential Mauritius Holdings Limited
Prudential Pensions Limited
Prudential Polska sp.z.oo
Prudential Portfolio Management Group Limited
Prudential Portfolio Managers (South Africa) (Pty) Limited
Prudential Process Management Services India Private Limited
Prudential Properties Trusty Pty Limited
Prudential Property Holding Limited
Prudential Property Investment Managers Limited
Prudential Property Investments Limited
Prudential Property Services (Bristol) Limited (in liquidation)
Prudential Real Estate Investments 1 Limited
Prudential Real Estate Investments 2 Limited
Prudential Real Estate Investments 3 Limited
Prudential Retirement Income Limited
Prudential Services Asia Sdn. Bhd.

Prudential Services Limited
Prudential Services Singapore Pte. Ltd.
Prudential Singapore Holdings Pte. Limited
Prudential Staff Pensions Limited
Prudential Trustee Company Limited
Prudential UK Services Limited
Prudential Unit Trusts Limited
Prudential Vietnam Assurance Private Limited
Prudential Vietnam Finance Company Limited
Prutec Limited
PT. Prudential Life Assurance 
PT. Eastspring Investments Indonesia
PVFC Financial Limited
PVM Partnerships Limited
REALIC of Jacksonville Plans, Inc.
Reeds Rains Prudential Limited (in liquidation)
Reksa Dana Eastspring IDR Fixed Income Fund (NDEIFF)
Rhodium Investment Fund
Rift GP 1 Limited
Rift GP 2 Limited
ROP, Inc
SBP Management Limited
ScotAm Pension Trustees Limited

280

Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Unclassified shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Class D 
preference shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ownership interest
Ownership interest
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
99.93%
100.00%
100.00%
100.00%
34.42%
100.00%
100.00%
100.00%
100.00%
49.99%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
94.62%
99.95%
100.00%
100.00%
100.00%
100.00%
97.49%
100.00%
100.00%
100.00%
100.00%
27.70%
100.00%

United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Hong Kong
Ireland
Ireland
United Kingdom
Luxembourg
United Kingdom
United Kingdom
Laos
Thailand
Kenya
Ghana
United Kingdom
United Kingdom
Mauritius
United Kingdom
Poland
United Kingdom
South Africa
India
Australia
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Malaysia

United Kingdom
Singapore
Singapore
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Vietnam
Vietnam
United Kingdom
Indonesia
Indonesia
Hong Kong
United Kingdom
USA
United Kingdom
Indonesia
Singapore
United Kingdom
United Kingdom
USA
United Kingdom
United Kingdom

Prudential plc Annual Report 2015 www.prudential.co.ukD: Other notes continuedName

Classes of shares held

Proportion held

Country of incorporation

Scottish Amicable Finance plc
Scottish Amicable ISA Managers Limited (in liquidation)
Scottish Amicable Life Assurance Society
Scottish Amicable PEP and ISA Nominees Limited (in liquidation)
Scotts Spazio Pte. Ltd.
Sealand (No 1) Limited
Sealand (No 2) Limited
SES Manager Limited
SII Insurance Agency, Inc. (Wisconsin) (in liquidation)
SII Investments, Inc.
Smithfield Limited
Snushalls Team Limited (in liquidation)
Spanish Trail Ownership, LLC
Squire Capital I LLC
Squire Capital II LLC
Squire Reassurance Company LLC
Sri Han Suria Sdn. Bhd.

St Edward Homes Limited 
Stableview Limited
Staple Limited
Staple Nominees Limited
Thanachart Life Assurance Public Company Limited (in liquidation)
The Car Auction Unit Trust
The First British Fixed Trust Company Limited
The Forum, Solent, Management Company Limited
The Green (Solihull) Management Company Ltd
The Heights Management Company Limited
The Hub (Witton) Management Company Limited
The St Edward Homes Partnership
The Strand Property Unit Trust
The Two Rivers Trust
Two Snowhill Birmingham S.à.r.l.
US Strategic Income Bond Fund D USD Acc
US Total Return Bond Fund D USD Acc
VFL International Life Company SPC, Ltd
Warren Farm Office Village Limited
Wessex Gate Limited
Westwacker Limited
Wynnefield Private Equity Partners I, L.P.
Wynnefield Private Equity Partners II, LP

Ordinary shares
Ordinary shares
No share capital
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Membership interest
Membership interest
Membership interest
Membership interest
Ordinary shares
Class A and B 
preference shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Units
Units
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Limited partnership interest
Limited partnership interest

100.00%
100.00%
100.00%
100.00%
45.00%
100.00%
100.00%
50.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
51.00%

100.00%
100.00%
100.00%
100.00%
100.00%
99.93%
50.00%
100.00%
100.00%
100.00%
50.00%
100.00%
49.95%
50.00%
50.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
99.00%
99.00%

United Kingdom
United Kingdom
United Kingdom
United Kingdom
Singapore
Jersey
Jersey
United Kingdom
USA
USA
United Kingdom
United Kingdom
USA
USA
USA
USA
Malaysia

United Kingdom
United Kingdom
Thailand
United Kingdom
Thailand
Guernsey
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Jersey
Jersey
Luxembourg
Luxembourg
Luxembourg
Cayman Islands
United Kingdom
United Kingdom
United Kingdom
USA
USA

281

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcStatement of financial position of the parent company 

31 December

Fixed assets
Investments:

Shares in subsidiary undertakings
Loans to subsidiary undertakings

Current assets
Debtors:

Amounts owed by subsidiary undertakings
Other debtors

Tax recoverable
Deferred tax asset
Derivative assets
Pension asset 
Cash at bank and in hand

Liabilities: amounts falling due within one year
Commercial paper
Other borrowings
Derivative liabilities
Amounts owed to subsidiary undertakings
Tax payable
Deferred tax liability
Sundry creditors
Accruals and deferred income

Net current assets

Total assets less current liabilities

Liabilities: amounts falling due after more than one year
Subordinated liabilities
Debenture loans
Other borrowings

Total net assets

Capital and reserves
Share capital
Share premium
Profit and loss account

Shareholders’ funds

Note

2015  £m

2014  £m

5

5

6

8

9

7

7

8

6

7

7

7

10

10

11

12,514
–

12,514

5,373
6,329

11,702

4,783
3
43
–
1
51
104

4,985

(1,107)
(200)
(322)
(2,711)
(20)
(9)
–
(56)

(4,425)

560

13,074

(4,018)
(549)
(598)

(5,165)

7,909

128
1,915
5,866

7,909

3,785
3
–
8
2
39
7

3,844

(1,704)
(500)
(315)
(1,108)
(55)
(8)
(3)
(39)

(3,732)

112

11,814

(3,320)
(549)
–

(3,869)

7,945

128
1,908
5,909

7,945

The financial statements of the parent company on pages 282 to 291 were approved by the Board of Directors on 
8 March 2016 and signed on its behalf.

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Nic Nicandrou
Chief Financial Officer

282

Prudential plc  Annual Report 2015 

www.prudential.co.uk

Statement of changes in equity of the parent company

£m

Balance at 1 January 2014 

Total comprehensive income for the year
Profit for the year
Actuarial gains recognised in respect of the pension scheme

Total comprehensive income for the year

Transactions with owners, recorded directly in equity
New share capital subscribed
Share-based payment transactions 
Dividends

Total contributions by and distributions to owners

Balance at 31 December 2014

Balance at 1 January 2015

Total comprehensive income for the year
Profit for the year
Actuarial gains recognised in respect of the pension scheme

Total comprehensive income for the year

Transactions with owners, recorded directly in equity
New share capital subscribed
Share-based payment transactions 
Dividends

Total contributions by and distributions to owners

Balance at 31 December 2015

Share 
capital

128

Share 
premium

1,895

Profit and
 loss 
account

5,329

Total
equity

7,352

1,463
6

1,469

13
6
(895)

(876)

–
–

–

13
–
–

13

1,463
6

1,469

–
6
(895)

(889)

1,908

5,909

7,945

1,908

5,909

7,945

–
–

–

7
–
–

7

920
4

924

–
7
(974)

(967)

920
4

924

7
7
(974)

(960)

–
–

–

–
–
–

–

128

128

–
–

–

–
–
–

–

128

1,915

5,866

7,909

283

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcNotes on the parent company financial statements

1  Nature of operations

Prudential plc (the ‘Company’) is a parent holding company. The Company together with its subsidiaries (collectively, the ‘Group’) is an 
international financial services group with its principal operations in Asia, the US and the UK. In Asia, the Group has operations in Hong 
Kong, Indonesia, Malaysia, Singapore and other countries. In the US, the Group’s principal subsidiary is Jackson National Life Insurance 
Company. In the UK, the Group operates through its subsidiaries, primarily The Prudential Assurance Company Limited, Prudential 
Retirement Income Limited and M&G Investment Management Limited.

2  Basis of preparation

The financial statements of the Company, which comprise the statement of financial position, statement of changes in equity and related 
notes, are prepared in accordance with UK Generally Accepted Accounting Practice, including Financial Reporting Standard 101 
Reduced Disclosure Framework (‘FRS 101’) and Part 15 of the Companies Act 2006.

In preparing these financial statements, the Company applies the recognition, measurement and disclosure requirements in 

International Financial Reporting Standards (‘IFRSs’) as issued by the International Accounting Standards Board (‘IASB’) and endorsed 
by the EU, but makes amendments where necessary in order to comply with the Companies Act 2006, and has set out below where 
advantage of the FRS 101 disclosure exemptions has been taken. The Company has also taken advantage of the exemption under 
Section 408 of the Companies Act 2006 from presenting its own profit and loss account.

In preparing these financial statements, the Company has adopted FRS 101 for the first time. In the transition to FRS 101, the Company 

has made no measurement and recognition adjustments. An explanation of how the transition to FRS 101 has affected the presentation 
of the financial statements of the Company is provided in note 14.

In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures: 

 — A cash flow statement and related notes; 
 — Disclosures in respect of transactions with wholly-owned subsidiaries within the Prudential Group;
 — Disclosure in respect of capital management;
 — The effects of new but not yet effective IFRSs; and
 — An additional balance sheet for the beginning of the earliest comparative period following the retrospective change in accounting 

policy to adopt FRS 101.

As the consolidated financial statements of the Group include the equivalent disclosure, the Company has also applied the exemptions 
available under FRS 101 in respect of the following disclosures:

 — IFRS 2 ‘Share-based Payment’ in respect of Group-settled share-based payments; and
 — Disclosure required by IFRS 7 ‘Financial Instrument Disclosures’ and IFRS 13 ‘Fair Value Measurement’.

The accounting policies set out in note 3 below have, unless otherwise stated, been applied consistently to all periods presented in these 
financial statements and in preparing an opening FRS 101 statement of financial position at 1 January 2014 for the purposes of the 
transition to FRS 101.

3  Significant accounting policies

Shares in subsidiary undertakings
Shares in subsidiary undertakings are shown at cost less impairment.

Loans to subsidiary undertakings
Loans to subsidiary undertakings are shown at cost less provisions.

Derivatives
Derivative financial instruments are held to manage certain macroeconomic exposures. Derivative financial instruments are carried at fair 
value with changes in fair value included in the profit and loss account.

Borrowings
Borrowings are initially recognised at fair value, net of transaction costs, and subsequently accounted for on an amortised cost basis using 
the effective interest method. Under the effective interest method, the difference between the redemption value of the borrowing and 
the initial proceeds, net of transaction costs, is amortised through the profit and loss account to the date of maturity or, for subordinated 
debt, over the expected life of the instrument.

Dividends
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are approved 
by shareholders. From 2016, the Company will make all dividend payments as interim payments.

284

Prudential plc Annual Report 2015 www.prudential.co.ukShare premium
The difference between the proceeds received on issue of shares and the nominal value of the shares issued is credited to the share 
premium account.

Foreign currency translation
Assets and liabilities denominated in foreign currencies, including borrowings that have been used to finance or provide a hedge against 
Group equity investments in overseas subsidiaries, are translated at year end exchange rates. The impact of these currency translations 
is recorded within the profit and loss account for the year.

Tax
Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result of 
taxable amounts for the current year. To the extent that losses of an individual UK company are not offset in any one year, they can be 
carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of IAS 12, ’Income Taxes’. Deferred tax assets are 

recognised to the extent that it is regarded as more likely than not that future taxable profits will be available against which these losses 
can be utilised. Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse, 
using tax rates enacted or substantively enacted at the reporting date.

The Group’s UK subsidiaries each file separate tax returns. In accordance with UK tax legislation, where one domestic UK company 
is a 75 per cent owned subsidiary of another UK company or both are 75 per cent owned subsidiaries of a common parent, the companies 
are considered to be within the same UK tax group. For companies within the same tax group, trading profits and losses arising in the 
same accounting period may be offset for the purposes of determining current and deferred taxes.

Pensions
The Company assumes a portion of the pension surplus or deficit of the Group’s main pension scheme, the Prudential Staff Pension 
Scheme (‘PSPS’). Upon adoption of FRS 101, the Company applies the requirements of IAS 19 ‘Employee Benefit’ (as revised in 2011) 
for the accounting of its interest in the PSPS surplus or deficit. Further details are disclosed in note 9.

A pension surplus or deficit is recorded as the difference between the present value of the scheme liabilities and the fair value of the 
scheme assets. The Company’s share of pension surplus is recognised to the extent that the Company is able to recover a surplus either 
through reduced contributions in the future or through refunds from the scheme. 

The assets and liabilities of the defined benefit pension schemes of the Prudential Group are subject to a full triennial actuarial 
valuation using the projected unit method. Estimated future cash flows are then discounted at a high quality corporate bond rate, 
adjusted to allow for the difference in duration between the bond index and the pension liabilities where appropriate, to determine 
their present value. These calculations are performed by independent actuaries.

The aggregate of the actuarially determined service costs of the currently employed personnel and the net income (interest) on the 

net scheme assets (liabilities) at the start of the period, is recognised in the profit or loss account. Actuarial gains and losses as a result 
of the changes in assumptions, experience variances or the return on scheme assets excluding amounts included in the net deferred 
benefit asset (liability) are recorded in other comprehensive income.

Share-based payments
The Group offers share award and option plans for certain key employees and a Save As You Earn (‘SAYE’) plan for all UK and certain 
overseas employees. The share-based payment plans operated by the Group are mainly equity-settled plans with a few cash-settled plans. 
Under IFRS 2 ‘Share-based Payment’, where the Company, as the parent company, has the obligation to settle the options or awards 

of its equity instruments to employees of its subsidiary undertakings, and such share-based payments are accounted for as equity-
settled in the Group financial statements, the Company records an increase in the investment in subsidiary undertakings for the value of 
the share options and awards granted with a corresponding credit entry recognised directly in equity. The value of the share options and 
awards granted is based upon the fair value of the options and awards at the grant date, the vesting period and the vesting conditions.

285

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plc4  Reconciliation from the FRS 101 parent company results to the IFRS Group results

The parent company financial statements are prepared in accordance with FRS 101 and the Group financial statements are prepared 
in accordance with IFRSs as issued by the IASB and endorsed by the EU. At 31 December 2015, there were no differences between 
FRS 101 and IFRSs as issued by the IASB and endorsed by the EU in terms of their application to the parent company. 

The tables below provide a reconciliation between the FRS 101 parent company results and the IFRS Group results.

Profit after tax
Profit for the financial year of the Company (including dividends from subsidiaries) in accordance 

with FRS 101 and IFRS

Share in the IFRS result of the Group, net of distributions to the Company *

Profit after tax of the Group attributable to shareholders in accordance with IFRS

Net equity
Shareholders’ equity of the Company in accordance with FRS 101 and IFRS
Share in the IFRS net equity of the Group *

Shareholders' equity of the Group in accordance with IFRS

2015  £m

2014  £m

920
1,659

2,579

1,463
753

2,216

2015  £m

2014  £m

7,909
5,046

12,955

7,945
3,866

11,811

*  The ‘shares in the IFRS result and net equity of the Group’ lines represent the parent company’s equity in the earnings and net assets of its subsidiaries and associates.

The profit for the financial year of the Company in accordance with IFRS includes dividends received in the year from subsidiary 
undertakings of £985 million and £1,774 million for the years ended 31 December 2015 and 2014, respectively.

As stated in note 3, under FRS 101, the Company accounts for its investments in subsidiary undertakings at cost less impairment. 

For the purpose of this reconciliation, no adjustment is made to the Company in respect of any valuation adjustments to shares in 
subsidiary undertakings which would be eliminated on consolidation.

5  Investments of the Company

At 1 January
Investment in subsidiary undertakings
Offset against amount owed to subsidiary undertaking
Reclassified as amount owed by subsidiary undertaking
Other movements

At 31 December

2015  £m

Shares in 
subsidiary 
undertakings

Loans to
 subsidiary 
undertakings

5,373
7,247
(79)
–
(27)

12,514

6,329
(5,489)
–
(840)
–

–

During the year, the Company entered into a number of intra-group transactions in order to simplify the Group’s corporate structure 
relating to central finance subsidiaries. The transactions resulted in an increase of £7,247 million in the cost of shares in subsidiary 
undertakings, of which £5,489 million related to the conversion to equity of existing intra-group loans and the remainder to movements 
in other intercompany balances. No profit or loss arose on the transactions. Further changes to the amounts relating to shares in, and 
loans to, subsidiary undertakings are set out in the table above.

Other movements comprise £7 million in respect of share-based payments, reflecting the value of payments settled by the Company 

for employees of its subsidiary undertakings, less £34 million relating to cash received from subsidiaries in respect of share awards.

Subsidiary undertakings of the Company at 31 December 2015 are listed in note D6 of the Group financial statements.

286

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the parent company financial statements continued6  Deferred tax assets and liabilities

Deferred tax asset

Short-term temporary differences
Unused deferred tax losses

Total

2015  £m

2014  £m

–
–

–

1
7

8

Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all 
available evidence, it can be regarded as more likely than not that there will be suitable taxable profits from which the future reversal 
of the underlying temporary differences can be deducted.

Deferred tax liability

Short-term temporary differences related to pension scheme

Total

2015  £m

2014  £m

(9)

(9)

(8)

(8)

Deferred tax liability of £(9) million (2014: £(8) million) disclosure arises from the change in the presentation of the pension scheme asset 
on the balance sheet from net to gross of related deferred tax at the balance sheet date following adoption of FRS 101.

The reduction in the UK corporation tax rate to 19 per cent from 1 April 2017 and a further reduction to 18 per cent from 1 April 2020 
was substantively enacted on 26 October 2015 which has had the effect of reducing the deferred tax balances as at 31 December 2015. 
These changes are reflected in the financial statements for the year ended 31 December 2015.

7  Borrowings

Core structural borrowings note (i)
Subordinated liabilities note (ii)
Debenture loans

Other borrowings: note (iii)
Commercial Paper
Floating Rate Notes note (iv)
Medium Term Notes 2015 note (v)
Medium Term Notes 2018 note (vi)

Total borrowings 

Borrowings are repayable as follows:
Within 1 year or on demand
Between 1 and 5 years
After 5 years

Core structural borrowings

Other borrowings

Total

2015  £m

2014  £m

2015  £m

2014  £m

2015  £m

2014  £m

4,018
549

4,567

–
–
–
–

3,320
549

3,869

–
–
–
–

4,567

3,869

–
–
4,567

4,567

–
–
3,869

3,869

–
–

–

1,107
200
–
598

1,905

1,307
598
–

1,905

–
–

–

1,704
200
300
–

2,204

2,204
–
–

2,204

4,018
549

4,567

1,107
200
–
598

6,472

1,307
598
4,567

6,472

3,320
549

3,869

1,704
200
300
–

6,073

2,204
–
3,869

6,073

Further details on the core structural borrowings of the Company are provided in note C6.1 of the Group financial statements.
The interests of the holders of the subordinated liabilities are subordinate to the entitlements of other creditors of the Company.

Notes
(i) 
(ii) 
(iii)  These borrowings support a short-term fixed income securities programme.
(iv)  The Company issued £200 million Floating Rate Notes in October 2015 which will mature in October 2016. These Notes have been wholly subscribed 

to by a Group subsidiary and accordingly have been eliminated on consolidation in the Group financial statements. These Notes were originally issued 
in October 2008 and have been continually reissued upon their maturity.
In November 2015, the Company repaid £300 million Medium Term Notes at maturity.
In January 2015 and in November 2015, the Company issued £300 million Medium Term Notes which will mature in January 2018 and November 2018 
respectively. The proceeds, net of costs, were £598 million.

(v) 
(vi) 

287

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Cross-currency swap
Inflation-linked swap

Total

2015  £m

2014  £m

Fair value 
assets

Fair value
 liabilities

Fair value 
assets

Fair value
 liabilities

1
–

1

–
322

322

2
–

2

–
315

315

Derivative financial instruments are held to manage certain macroeconomic exposures. The change in fair value of the derivative financial 
instruments of the Company was a loss before tax of £7 million (2014: loss before tax of £115 million).

The derivative financial instruments are valued internally using standard market practices. In accordance with the Company’s 

risk management framework, all internally generated valuations are subject to independent assessment against external 
counterparties’ valuations.

9  Pension scheme financial position

The majority of UK Prudential staff are members of the Group’s pension schemes. The largest scheme is the Prudential Staff Pension 
Scheme (the ‘Scheme’) which is primarily a closed defined benefit scheme. 

At 31 December 2005, the allocation of surpluses and deficits attaching to the Scheme between the Company and the unallocated 
surplus of The Prudential Assurance Company Limited (‘PAC’) with-profits fund was apportioned in the ratio 30/70 following detailed 
consideration of the sourcing of previous contributions. This ratio was applied to the base deficit position at 1 January 2006 and for the 
purpose of determining the allocation of the movements in that position up to 31 December 2015. The IAS 19 service charge and ongoing 
employer contributions are allocated by reference to the cost allocation for current activity.

The last completed triennial actuarial valuation of the Scheme was as at 5 April 2014. Further details on the results of this valuation and 

the total employer contributions to the Scheme for the year are provided in note C9 of the Group financial statements, together with the 
key assumptions adopted, including mortality assumptions. 

A description of the regulatory framework in which the Scheme operates, the governance of the Scheme, and the risks to which the 
Scheme exposes the Company is provided in note C9. The most recent full valuation has been updated to 31 December 2015 applying 
the principles prescribed by IAS 19. The actuarial assumptions used in determining the IAS 19 benefit obligations and the net periodic 
costs and sensitivity of IAS 19 benefit obligation to changes in the actuarial assumptions are also provided in note C9.

Movements in net defined benefit liability/asset
The assets and liabilities of the Scheme were:

Scheme assets:
Equities
UK
Overseas

Bonds*

Government
Corporate
Asset-backed securities

Properties
Derivatives
Other assets

Fair value of Scheme assets

Present value of benefit obligations

Underlying surplus in the Scheme 
Effect of the application of IFRIC 14 for  

de-recognition of surplus

Surplus in the Scheme

Surplus in the Scheme recognised by the 

Company†

Quoted
 prices in
 an active
 market 

118
150

4,795
925
135
–
183
272

6,578

31 Dec 2015  £m

31 Dec 2014  £m

Quoted
 prices in
 an active
 market 

126
143

5,078
885
197
–
159
270

6,858

Other

Total

8
–

–
45
–
70
–
26

149

126
150

4,795
970
135
70
183
298

6,727

(5,758)

969

(800)

169

51

Other

Total

–
–

–
46
–
93
–
–

139

126
143

5,078
931
197
93
159
270

6,997

(6,157)

840

(710)

130

39

*  96 per cent (2014: 97 per cent) of the bonds are investment graded.
† The surplus in the Scheme recognised in the balance sheet of the Company represents the amount which is recoverable through reduced future contributions and 

is net of the apportionment to the PAC with-profits fund.

288

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the parent company financial statements continued 
 
The change in the present value of the underlying Scheme liabilities and the change in the fair value of the underlying Scheme assets 

are as follows: 

Balance at 1 January

Current service cost
Negative past service cost
Net interest income (cost)
Administration expenses
Actuarial gains (losses) note (ii)
Contributions paid by the employer note (iii)
Contributions paid by the employee
Benefits paid

Balance at 31 December

Balance at 1 January

Current service cost
Past service cost
Net interest income (cost)
Administration expenses
Actuarial gains (losses) note (ii)
Contributions paid by the employer note (iii)
Contributions paid by the employee
Benefits paid

Balance at 31 December

Scheme assets

Present value
 of benefit
obligations
note (i)

6,997
–
–
240
(4)
(248)
11
1
(270)

6,727

(6,157)
(21)
48
(209)
–
312
–
(1)
270

(5,758)

Scheme assets

Present value
 of benefit
obligations
note (i)

6,042
–
–
261
(5)
927
11
1
(240)

6,997

(5,316)
(17)
(4)
(229)
–
(830)
–
(1)
240

(6,157)

2015  £m

Net surplus
without the
effect of
IFRIC 14

Effect of
 IFRIC 14
 for de-
recognition
 of surplus

IAS 19
 basis net
 surplus

840
(21)
48
31
(4)
64
11
–
–

969

(710)

(26)

(64)

(800)

130
(21)
48
5
(4)
–
11
–
–

169

2014  £m

Net surplus
without the
effect of
IFRIC 14

Effect of
 IFRIC 14
 for de-
recognition
 of surplus

IAS 19
 basis net
 surplus

726
(17)
(4)
32
(5)
97
11
–
–

840

(602)

(26)

(82)

(710)

124
(17)
(4)
6
(5)
15
11
–
–

130

Notes
(i) 

The weighted average duration of the benefit obligations of the Scheme is 17 years (2014: 17 years). The following table provides an expected maturity analysis 
of the benefit obligations as at 31 December:

2015

2014

1 year or less

After 1 year
to 5 years

After 5 years
to 10 years

After 10 years
to 15 years

After 15 years
to 20 years

Over 20 years

225

222

974

945

1,422

1,417

1,489

1,519

1,438

1,476

6,303

6,716

Total

11,851

12,295

(ii) 

The actuarial gains attributable to policyholders and shareholders are analysed as follows:

Return on scheme assets excluding interest income*
Actuarial gains (losses):

Experience gains (losses) on Scheme liabilities
Actuarial losses – demographic assumptions
Actuarial gains (losses) – financial assumptions

Total actuarial gains without the effect of IFRIC 14
Actuarial gains attributable to the Company before tax†

2015  £m

2014  £m

(248)

28
(3)
287

312

64
4

927

(34)
(22)
(774)

(830)

97
8

*  The total return on scheme assets in 2015 was a loss of £8 million (2014: gain of £1,188 million).
† Actuarial gains attributable to the Company are net of the apportionment to the PAC with-profits fund and are related to the surplus recognised in the balance 

sheet of the Company. In 2015, the gains included a charge of £15 million (2014: £21 million) for the adjustment to the unrecognised portion of surplus which has 
not been deducted from the pension charge.

The gains after tax of £4 million (2014: £6 million) are recorded in other comprehensive income.

(iii)  Employer contributions to be paid into the Scheme for the year ending 31 December 2016 are expected to amount to £11 million, comprising ongoing service 

contributions and expenses.

289

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A summary of the ordinary shares in issue and the options outstanding to subscribe for the Company’s shares at 31 December 2015 is set 
out in note C10 of the Group financial statements.

11  Retained profit of the Company

Retained profit at 31 December 2015 amounted to £5,866 million (2014: £5,909 million). The retained profit includes distributable 
reserves of £3,385 million and non-distributable reserves of £2,481 million. The non-distributable reserves comprise £2,405 million 
relating to gains made by intermediate holding companies following the transfer at fair value of certain subsidiaries to other parts of the 
Group as part of internal restructuring exercises and £76 million of share-based payment reserves. The amount of £2,405 million is not 
able to be regarded as part of the distributable reserves of the parent company because the gains relate to intra-group transactions. 

Under English company law, Prudential may pay dividends only if sufficient distributable reserves of the Company are available for the 
purpose and if the amount of its net assets is greater than the aggregate of its called up share capital and non-distributable reserves (such 
as the share premium account) and the payment of the dividend does not reduce the amount of its net assets to less than that aggregate. 

12  Other information

a 

 Information on directors’ remuneration is given in the directors’ remuneration report section of this Annual Report and note B3.3 
of the Group financial statements. 
Information on transactions of the directors with the Group is given in note D4 of the Group financial statements. 

 Fees payable to the Company’s auditor for the audit of the Company’s annual accounts were £0.1 million (2014: £0.1 million) and for 
other services were £0.2 million (2014: £0.1 million). 
In certain instances, the Company has guaranteed that its subsidiaries will meet their obligations when they fall due for payment.

e 

b 
c  The Company employs no staff.
d 

13  Post balance sheet events

The second interim and special dividends for the year ended 31 December 2015, which were approved by the Board of Directors after 
31 December 2015, are described in note B7 of the Group financial statements.

290

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the parent company financial statements continued 
  
  
14  Explanation of transition to FRS 101

As stated in note 2, these are the Company’s first financial statements prepared in accordance with FRS 101.

The accounting policies set out in note 3 have been applied in preparing the financial statements for the year ended 31 December 
2015, the comparative information presented in these financial statements for the year ended 31 December 2014 and in the preparation 
of an opening FRS 101 statement of financial position at 1 January 2014.

In preparing its FRS 101 balance sheet, the Company has adjusted amounts reported previously in financial statements prepared 
in accordance with its old basis of accounting, UK GAAP. An explanation of how the transition from UK GAAP to FRS 101 has affected 
the Company’s financial statements is set out in the following tables and the notes that accompany the tables.

Fixed assets
Current assets (including pension asset)
Pension asset
Other current assets

Liabilities: amounts falling due within one year
Deferred tax liability
Other current liabilities

Net current assets

Total assets less current liabilities

Liabilities: amounts falling due after more than one year

Total net assets

Profit on ordinary activities before tax
Tax credit on profit on ordinary activities

Profit for the year
Actuarial gains (losses) recognised in respect of the pension scheme, net of tax

Total comprehensive income for the year

31 Dec 2014  £m

Effect of
transition
to FRS 101

–

8
–

8

(8)
–

(8)

–

–

–

–

2014  £m

Effect of 
transition
to FRS 101

3
–

3
(3)

–

UK GAAP

11,702

31
3,805

3,836

–
(3,724)

(3,724)

112

11,814

(3,869)

7,945

UK GAAP

1,385
75

1,460
9

1,469

FRS 101

11,702

39
3,805

3,844

(8)
(3,724)

(3,732)

112

11,814

(3,869)

7,945

FRS 101

1,388
75

1,463
6

1,469

Notes:
(1) 
(2) 

The change in the presentation of the pension asset on the balance sheet from net to gross of related deferred tax liability at 31 December 2014 was £8 million.
The replacement of expected return on scheme assets under FRS 17 with an amount based on the liability discount rate under IAS 19 in the determination 
of the pension charge and the change in the recording of the surplus restriction resulted in a reclassification of £3 million gross and net of tax between 
the 2014 pension charge in the profit and loss account and the actuarial gains in other comprehensive income.

291

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The directors are responsible 
for preparing the Annual Report 
and the Group and parent 
company financial statements 
in accordance with applicable 
law and regulations.

Company law requires the directors to 
prepare Group and parent company 
financial statements for each financial year. 
Under that law, the directors are required 
to prepare the Group financial statements 
in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by 
the European Union (EU) and applicable 
law and have elected to prepare the parent 
company financial statements in 
accordance with UK Accounting Standards 
and applicable law (UK Generally 
Accepted Accounting Practice) including 
FRS 101 ‘Reduced Disclosure Framework’.

Under company law, the directors must not 
approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and parent company and of their profit or 
loss for that period. In preparing each of the 
Group and parent company financial 
statements, the directors are required to:

 — Select suitable accounting policies and 

then apply them consistently;

 — Make judgements and estimates that 

are reasonable and prudent;

 — For the Group financial statements, 

state whether they have been prepared 
in accordance with IFRS as adopted by 
the EU;

 — For the parent company financial 

statements, state whether applicable 
UK Accounting Standards have been 
followed, subject to any material 
departures disclosed and explained in 
the parent company financial 
statements; and 

 — Prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Group and the parent company will 
continue in business.

The directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
company’s transactions and disclose, with 
reasonable accuracy at any time, the 
financial position of the parent company 
and enable them to ensure that its financial 
statements comply with the Companies 
Act 2006. They have general responsibility 
for taking such steps as are reasonably 
open to them to safeguard the assets of the 
Group and to prevent and detect fraud and 
other irregularities.

Under applicable law and regulations, the 
directors are also responsible for preparing 
a strategic report, directors’ report, 
directors’ remuneration report and 
corporate governance statement that 
comply with that law and those regulations.

The directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the UK 
governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

The directors of Prudential plc, whose 
names and positions are set out on pages 
71 to 75 confirm that to the best of their 
knowledge:

 — The financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and 
fair view of the assets, liabilities, 
financial position and profit or loss 
of the Company and the undertakings 
included in the consolidation taken as 
a whole;

 — The strategic report includes a fair 
review of the development and 
performance of the business and the 
position of the Company and the 
undertakings included in the 
consolidation taken as a whole, together 
with a description of the principal risks 
and uncertainties that they face; and

 — The Annual Report and financial 

statements, taken as a whole, is fair, 
balanced and understandable and 
provides the information necessary for 
shareholders to assess the Company’s 
position and performance, business 
model and strategy. 

292

Prudential plc Annual Report 2015 www.prudential.co.ukIndependent auditor’s report to the members of Prudential plc only 

Opinions and conclusions arising 
from our audit

1.  Our opinion on the financial 
statements is unmodified
We have audited the financial statements 
of Prudential plc for the year ended 
31 December 2015 set out on pages 133 
to 291. In our opinion: 

 — The financial statements give a true and 
fair view of the state of the Group’s and 
of the parent company’s affairs as at 
31 December 2015 and of the Group’s 
profit for the year then ended; 

 — The Group financial statements have 

been properly prepared in accordance 
with International Financial Reporting 
Standards as adopted by the European 
Union; 

 — The parent company financial 

statements have been properly 
prepared in accordance with UK 
Accounting Standards including FRS 
101 Reduced Disclosure Framework; 
and 

 — The financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 
2006 and, as regards the Group 
financial statements, Article 4 
of the IAS Regulation. 

2.  Our assessment of risks of material misstatement
In arriving at our audit opinion above on the financial statements, the risks of material misstatement that had the greatest effect on our 
audit, which are unchanged from 2014 including the level of risk associated with them, were as follows:

Valuation of investments (2015: £351,979 million, 2014: £337,454 million)
Refer to page 89 (Audit Committee report), page 147 (accounting policy) and pages 196 to 218 (financial disclosures)

The risk – The Group’s investment portfolio represents 
91 per cent of the Group’s total assets. The valuation of the 
portfolio involves judgement in selecting the valuation basis for 
each investment and further judgement in performing the 
valuation for harder to value investments. 

The areas that involved significant audit effort and judgement in 
2015 were the valuation of illiquid positions within the financial 
investments portfolio representing 3 per cent of the Group’s total 
assets. These included unlisted equity, unlisted debt securities, 
certain derivatives and loans such as commercial mortgage loans 
and bridge loans. For these positions, a reliable third-party price 
was not readily available and therefore involved the application 
of expert judgement in the valuations adopted. 

Our response – We used our own valuation specialists and 
pricing services to assist us in performing our procedures in this 
area, which included:
 — Assessing the availability of quoted prices in liquid markets;
 — Assessing whether the valuation process is appropriately 

designed and captures relevant valuation inputs;

 — Testing whether associated controls in respect of the valuation 

process are functioning properly;

 — Performing our own independent price checks from our own 
pricing services using external quotes for liquid positions and, 
where available, for illiquid positions;

 — Assessing pricing model methodologies and assumptions 

against industry practice and valuation guidelines; 

 — Evaluating the testing performed by the Group in order to 

identify any impairment in relation to loans; and 

 — Performing our own assessment of loan files to understand the 
performance of the loans. We obtained an understanding 
of existing and prospective investee company cash flows 
to understand whether loans can be serviced or refinancing 
may be required and considered the impact on impairment 
testing performed.

We also assessed whether the Group’s disclosures in relation 
to the valuation of investments are compliant with the relevant 
accounting requirements, in particular the sensitivity of the 
valuations adopted to alternative outcomes.

293

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Policyholder liabilities (2015: £322,518 million, 2014: £309,539 million)
Refer to page 89 (Audit Committee report), page 144 (accounting policy) and pages 219 to 235 (financial disclosures)

The risk – The Group has significant insurance liabilities 
representing 86 per cent of the Group’s total liabilities. This is an 
area that involves significant judgement over uncertain future 
outcomes, mainly the ultimate total settlement value of long-term 
policyholder liabilities. Economic assumptions, such as investment 
return and associated discount rates, and operating assumptions 
such as mortality and persistency (including consideration of 
policyholder behaviour) are the key inputs used to estimate these 
long-term liabilities. 

The valuation of the guarantees in the US variable annuity business 
is a complex exercise as it involves exercising significant judgement 
over the relationship between the investment return attaching 
to these products and the guarantees contractually provided 
to policyholders and the likely policyholder behaviour in response 
to changes in investment performance. 

The valuation of the insurance liabilities in relation to the UK 
annuity business requires the exercise of significant judgement 
over the setting of mortality and credit risk assumptions.

Our response – We used our own actuarial specialists to assist us 
in performing our procedures in this area, which included:
 — Consideration of the appropriateness of the assumptions used 
in the stochastic models for the valuation of the US variable 
annuity guarantees. We assessed assumptions of policyholder 
behaviour by reference to relevant company and industry 
historical data. We assessed assumptions for investment mix 
and projected investment returns by reference to company- 
specific and industry data, and for future growth rates by 
reference to market trends and market volatility; and 
 — Consideration of the appropriateness of the mortality 

assumptions used in the valuation of the UK annuity liabilities 
by reference to company and industry data on historical 
mortality experience and expectations of future mortality 
improvements, including evaluation of the choice of the 
Continuous Mortality Investigation (‘CMI’) model and the 
parameters used in relation to this. Our work on the credit risk 
assumptions primarily considered the appropriateness of the 
methodology and assumptions by reference to industry 
practice and our expectation derived from market experience. 
We utilised the results of KPMG benchmarking of assumptions 
and actuarial market practice to inform our challenge of 
management’s assumptions in both areas.

Other key procedures included assessing the Group’s 
methodology for calculating the insurance liabilities and their 
analysis of the movements in insurance liabilities during the year, 
including consideration of whether the movements are in line with 
the assumptions adopted by the Group, our understanding of 
developments in the business and our expectation derived from 
market experience. We considered the validity of management’s 
liability adequacy testing which is a key test performed to check 
that the liabilities are adequate in the context of expected 
experience. Our work on the liability adequacy test includes 
assessing the reasonableness of the projected cash flows and 
challenging the assumptions adopted in the context of company 
and industry experience data and specific product features. 
We also performed test work to ensure the appropriateness of 
changes made to the reserving models during the year. 

We considered whether the Group’s disclosures in relation to the 
assumptions used in the calculation of insurance liabilities are 
compliant with the relevant accounting requirements, in particular the 
sensitivities of these assumptions to alternative scenarios and inputs. 

Deferred Acquisition Costs (‘DAC’) (2015: £7,022 million, 2014: £5,927 million)
Refer to page 89 (Audit Committee report), page 145 (accounting policy) and pages 236 to 240 (financial disclosures)

The risk – DAC represents 1.8 per cent of the total assets and 
involves judgement in the identification of, and the extent to 
which, certain acquisition costs can be deferred, and assessment 
of recoverability of the asset. The DAC associated with the US 
business, which represents 88 per cent of total DAC, involves the 
greatest judgement in terms of measurement and recoverability. 
The amortisation and recoverability assessment of the US DAC 
asset is related to the achieved and projected future profit profile. 
This involves making assumptions about future investment returns 
and the consequential impact on fee income.

Our response – We used our own actuarial specialists to assist us 
in performing our audit procedures in this area, which included: 
 — Evaluating the appropriateness of the Group’s deferral policy 

by comparing it against the requirements of relevant 
accounting standards; 

 — Evaluating whether costs are deferred in accordance with the 

Group’s deferral policy; and

 — Assessing the calculations performed including the 

appropriateness of the assumptions used in determining the 
estimated future profit profile and the extent of the associated 
adjustment necessary to the amortisation of the DAC asset. 
We compared the estimated future profits to the carrying value 
of the DAC asset to assess recoverability. Our work included 
assessing the reasonableness of assumptions such as the 
projected investment return by comparing against the Group’s 
investment portfolio mix and market return data. 

We also considered the adequacy of the Group’s disclosures about 
the degree of estimation involved in the valuation of DAC.

294

Prudential plc Annual Report 2015 www.prudential.co.ukGroup profit before tax

8%

2%

90%

	 Audit	for	group	reporting	(2014:	88%)
	 Audit	of	account	balances	(2014:	4%)
	 Analysis	at	group	level	(2014:	8%)

3.  Our application of materiality and 
an overview of the scope of our audit
Materiality for the Group financial 
statements as a whole was set at 
£350 million (2014: £307 million) 
determined with reference to a benchmark 
of IFRS shareholders’ equity of £13.0 billion 
(of which it represents 2.7 per cent 
(2014: 2.6 per cent)). We consider IFRS 
shareholders’ equity to be the most 
appropriate benchmark as it represents 
the residual interest that can be ascribed 
to shareholders after policyholder assets 
and corresponding liabilities have been 
accounted for. We compared our 
materiality against other relevant 
benchmarks, such as total assets, total 
revenue and profit before tax to ensure 
the materiality selected was appropriate 
for our audit. 

We set out below the materiality thresholds 
that are key to the audit. 

We subjected the Group’s operations to 
audits for Group reporting purposes as 
follows:

 — Audits for Group reporting purposes in 
relation to the financial information of 
the insurance operations in the UK, the 
US, Hong Kong, Indonesia, Singapore, 
Malaysia, Korea, Thailand and fund 
management operations in the 
UK (M&G). 

 — Audits of account balances that 

correspond to the risks of material 
misstatement identified above in 
relation to Prudential Capital and the 
insurance operations in China, Taiwan 
and Vietnam. The account balances 
audited are investments, policyholder 
liabilities and deferred acquisition costs.

For the remaining operations, we 
performed analyses at an aggregated 
Group level to re-examine our assessment 
that there were no significant risks 
of material misstatement within 
these operations.

These components accounted for the 
following percentages of the Group’s 
results in 2015:

Materiality thresholds

Total group revenue

Total group assets

IFRS 
shareholders’ 
equity

£13bn

Materiality

£350m

£110-140m

8%

2%

7%

2%

£350m

£18m

90%

91%

	 Threshold	for	misstatements	reported	
to	the	Audit	Committee
	 Range	of	component	materials
	 Materiality	for	the	group	financial	
statements

We report to the Group Audit Committee 
any corrected or uncorrected identified 
misstatements exceeding £18 million 
(2014: £15 million) in addition to other 
identified misstatements that warrant 
reporting on qualitative grounds.

	 Audit	for	group	reporting	(2014:	92%)
	 Audit	of	account	balances	(2014:	2%)
	 Analysis	at	group	level	(2014:	6%)

	 Audit	for	group	reporting	(2014:	91%)
	 Audit	of	account	balances	(2014:	2%)
	 Analysis	at	group	level	(2014:	7%)

Group shareholders’ equity

8%

3%

89%

	 Audit	for	group	reporting	(2014:	89%)
	 Audit		of	account	balances	(2014:	1%)
	 Analysis	at	group	level	(2014:	10%)

295

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcIndependent auditor’s report to the members of Prudential plc only continued	

 — We have not received all the 

information and explanations we 
require for our audit. 

Under the Listing Rules we are required 
to review: 

 — The directors’ statement, set out on 
pages 98 and 56, in relation to going 
concern and longer-term viability; and 

 — The part of the corporate governance 
statement on page 99 relating to 
the Company’s compliance with the 
11 provisions of the 2014 UK 
Corporate Governance Code specified 
for our review.

We have nothing to report in respect of the 
above responsibilities.

7.  Scope of report and responsibilities
As explained more fully in the directors’ 
responsibilities statement set out on 
page 292, the directors are responsible for 
the preparation of the financial statements 
and for being satisfied that they give a true 
and fair view. A description of the scope of an 
audit of financial statements is provided on 
the Financial Reporting Council’s website 
at www.frc.org.uk/auditscopeukprivate 
This report is made solely to the Company’s 
members as a body and is subject to 
important explanations and disclaimers 
regarding our responsibilities, published 
on our website at www.kpmg.com/uk/
auditscopeukco2014a which are 
incorporated into this report as if set out 
in full and should be read to provide an 
understanding of the purpose of this 
report, the work we have undertaken and 
the basis of our opinions. 

Rees Aronson 
(Senior Statutory Auditor) 

For and on behalf of KPMG LLP,  
Statutory Auditor 
Chartered Accountants 
London

8 March 2016

The Group audit team in the UK covered 
the UK Group head office operations. 
Component auditors performed the audit 
work in the remaining locations.

The Group audit team held a global 
planning conference with component 
auditors to identify audit risks and decide 
how each component team should address 
the identified audit risks. The Group audit 
team instructed component auditors as to 
the significant areas to be covered, 
including the relevant risks detailed above 
and the information to be reported back. 
The Group audit team approved the 
component materialities, which were set as 
£110 million for key reporting components 
in Asia and £140 million for all other key 
reporting components listed above 
(2014: £110 million–£140 million), having 
regard to the size and risk profile of 
the Group.

The Group audit team visited 10 
component locations, comprising the 
insurance operations in the UK, the US, 
Hong Kong, Indonesia, Singapore, 
Malaysia, Korea and Thailand, the fund 
management operations in M&G and 
Prudential Capital. Video and telephone 
conference meetings were also held with 
these component auditors and certain 
others that were not physically visited. At 
these visits and meetings, an assessment 
was made of audit risk and strategy, the 
findings reported to the Group audit team 
were discussed in more detail, key working 
papers were reviewed and any further 
work required by the Group audit team was 
then performed by the component auditor.

The Senior Statutory Auditor, in 
conjunction with other senior staff in the 
Group team, also regularly attended 
business unit audit committee meetings (at 
a regional level for Asia) and participated in 
meetings with local management to obtain 
additional understanding first-hand of the 
key risks and audit issues at a component 
level which may affect the Group 
financial statements.

4.  Our opinion on other matters 
prescribed by the Companies Act 
2006 is unmodified 
In our opinion: 

 — The part of the Directors’ Remuneration 
Report to be audited has been properly 
prepared in accordance with the 
Companies Act 2006; and

 — The information given in the Strategic 

Report and the Directors’ Report for the 
financial year for which the financial 
statements are prepared is consistent 
with the financial statements.

296

5.  We have nothing to report on the 
disclosures of principal risks
Based on the knowledge we acquired 
during our audit, we have nothing material 
to add or draw attention to in relation to: 

 — The directors’ viability statement on 

page 56 concerning the principal risks, 
their management, and, based on that, 
the directors’ assessment and 
expectations of the Group’s continuing 
in operation over the three years to 
2018; or 

 — The disclosure on page 98 of the Annual 
Report concerning the use of the going 
concern basis of accounting. 

6.  We have nothing to report in 
respect of the matters on which we 
are required to report by exception
Under ISAs (UK and Ireland) we are 
required to report to you if, based on the 
knowledge we acquired during our audit, 
we have identified other information 
in the annual report that contains 
a material inconsistency with either that 
knowledge or the financial statements, 
a material misstatement of fact, or that 
is otherwise misleading. 

In particular, we are required to report to 
you if: 

 — We have identified material 

inconsistencies between the knowledge 
we acquired during our audit and the 
directors’ statement that they consider 
that the annual report and financial 
statements taken as a whole is fair, 
balanced and understandable and 
provides the information necessary 
for shareholders to assess the Group’s 
position and performance, business 
model and strategy; or

 — The Audit Committee report does 
not appropriately address matters 
communicated by us to the audit 
committee.

Under the Companies Act 2006 we are 
required to report to you if, in our opinion:

 — Adequate accounting records have not 
been kept by the parent company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us; or 

 — The parent company financial 
statements and the part of the 
Directors’ Remuneration Report to be 
audited are not in agreement with the 
accounting records and returns; or 

 — Certain disclosures of directors’ 

remuneration specified by law are not 
made; or 

Prudential plc Annual Report 2015 www.prudential.co.ukEuropean 
Embedded Value 
(EEV) basis results

 298	 	Index	to	EEV	basis	results

Apprenticeship programme

Over the past two years  
Prudential UK has recruited 
130 young people to join the highly 
regarded apprenticeship programme.  
Find out more on page 60. 

6

	Our		communities

297

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 299  Post-tax operating profit based on longer-term investment returns
300  Post-tax summarised consolidated income statement
300  Movement in shareholders’ equity
 301  Summary statement of financial position

Notes on the EEV basis results 

 302 
 302 
 304 
 305 
307 
308 
 309 
 310 
313 
 314 

 316 
 317 
 318 
 324 
 327 
 328 

 1  Basis of preparation
 2  Results analysis by business area
3  Analysis of new business contribution
4  Operating profit from business in force
5  Short-term fluctuations in investment returns
6  Effect of changes in economic assumptions
7  Net core structural borrowings of shareholder-financed operations
8  Analysis of movement in free surplus
9  Reconciliation of movement in shareholders’ equity
10   Reconciliation of movement in net worth and value of in-force 

for long-term business

11  Expected transfer of value of in-force business to free surplus
12  Sensitivity of results to alternative assumptions
13  Methodology and accounting presentation
14  Assumptions
15  Effect of Solvency II on EEV basis results on 1 January 2016
16  New business premiums and contributions

Description of EEV basis reporting

In	broad	terms,	IFRS	profits	for	long-term	business	reflect	the	
aggregate	of	results	on	a	traditional	accounting	basis.	By	contrast,	
embedded	value	is	a	way	of	reporting	the	value	of	the	life	
insurance	business.

The	European	Embedded	Value	principles	were	published	by	
the	CFO	Forum	of	major	European	insurers	in	May	2004	and	
subsequently	supplemented	by	Additional	Guidance	issued	in	
October	2005.	The	impact	of	Solvency	II	is	not	reflected	in	these	
results	in	line	with	the	guidance	issued	by	the	CFO	Forum	in	
October	2015	(see	note	15	for	further	details).	The	principles	
provide	consistent	definitions,	a	framework	for	setting	actuarial	
assumptions	and	an	approach	to	the	underlying	methodology	
and	disclosures.

Results	prepared	under	the	EEV	principles	capture	the	
discounted	value	of	future	profits	expected	to	arise	from	the	
current	book	of	long-term	business.	The	results	are	prepared	by	
projecting	cash	flows	by	product,	using	best	estimate	
assumptions	for	all	relevant	factors.	Furthermore,	in	determining	
these	expected	profits,	full	allowance	is	made	for	the	risks	
attached	to	their	emergence	and	the	associated	cost	of	capital,	
taking	into	account	recent	experience	in	assessing	likely	future	
persistency,	mortality,	morbidity	and	expenses.	Further	details	
are	explained	in	notes	13	and	14.

298

Prudential plc Annual Report 2015 www.prudential.co.ukEuropean Embedded Value (EEV) basis results

Post-tax operating profit based on longer-term investment returns

Results analysis by business area

Asia operations
New business
Business in force

Long-term business 
Eastspring Investments

Total

US operations
New business
Business in force

Long-term business
Broker-dealer and asset management

Total

UK operations*
New business
Business in force

Long-term business
General insurance commission

Total UK insurance operations
M&G
Prudential Capital

Total

Other income and expenditure	note	(i)
Solvency II and restructuring costs	note	(ii)
Results of the sold PruHealth and PruProtect businesses

Operating profit based on longer-term investment returns

Analysed as profit (loss) from:
New business*
Business in force*

Long-term business*
Asset management
Other results

Note

2015  £m

2014  £m
note (iii)

3

4

3

4

3

4

3

4

1,490
831

2,321
101

2,422

809
999

1,808
7

1,815

318
545

863
22

885
358
18

1,261

(566)
(51)
– 

4,881

2,617
2,375

4,992
484
(595)

4,881

1,162
738

1,900
78

1,978

694
834

1,528
6

1,534

259
476

735
19

754
353
33

1,140

(531)
(36)
11

4,096

2,115
2,048

4,163
470
(537)

4,096

*  In order to show the UK long-term business on a comparable basis, the 2014 comparative results exclude the contribution from the sold PruHealth and PruProtect 

businesses which is shown separately. 

Notes
(i) 

(ii) 

EEV basis other income and expenditure represents the post-tax IFRS basis result less the unwind of expected margins on the internal management 
of the assets of the covered business (as explained in note 13(a)(vii)) and an adjustment for the shareholders’ share of the pension costs attributable to 
the with-profits business.
Solvency II and restructuring costs comprise the net of tax charge recognised on an IFRS basis and the additional amount recognised on the EEV basis 
for the shareholders’ share incurred by the PAC with-profits fund.

(iii)  The comparative results have been prepared using previously reported average exchange rates for the year.

Basic earnings per share

Based on post-tax operating profit including longer-term investment returns (in pence)
Based on post-tax profit attributable to equity holders of the Company (in pence)
Average number of shares (millions)

2015

2014

191.2p
154.8p
2,553 

160.7p
170.4p
2,549 

299

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European Embedded Value (EEV) basis results continued

Post-tax summarised consolidated income statement

Asia operations
US operations
UK operations*
Other income and expenditure
Solvency II and restructuring costs
Results of the sold PruHealth and PruProtect businesses 

Operating profit based on longer-term investment returns
Short-term fluctuations in investment returns
Effect of changes in economic assumptions
Mark to market value movements on core borrowings
Gain on sale of PruHealth and PruProtect†
Costs of domestication of Hong Kong branch
Total non-operating (loss) profit

Profit for the year attributable to equity holders of the Company

Note

2015  £m

2014  £m

2,422
1,815
1,261
(566)
(51)
– 

4,881
(1,208)
57
221
– 
– 
(930)

3,951

1,978
1,534
1,140
(531)
(36)
11

4,096
763
(369)
(187)
44
(4)
247

4,343

5

6

*  In order to show the UK long-term business on a comparable basis, the 2014 comparative results exclude the contribution from the sold PruHealth and PruProtect 

businesses which is shown separately. 

† In November 2014, PAC completed the sale of its 25 per cent equity stake in the PruHealth and PruProtect businesses to Discovery Group Europe Limited resulting 

in a gain of £44 million in 2014. 

Movement in shareholders’ equity

Profit for the year attributable to equity shareholders
Items taken directly to equity:

Exchange movements on foreign operations and net investment hedges
Dividends
New share capital subscribed
Shareholders’ share of actuarial and other gains and losses on defined benefit 

pension schemes

Reserve movements in respect of share-based payments
Treasury shares
Mark to market value movements on Jackson assets backing surplus and required capital

Net increase in shareholders’ equity
Shareholders’ equity at beginning of year:

As previously reported
Effect of the domestication of Hong Kong branch on 1 January 2014*

Shareholders’ equity at end of year 

Note

2015  £m

2014  £m

3,951

4,343

244
(974)
 7

25
 39
(18)
(76)

737
(895)
13

(11)
106
(54)
77

9

9

9

3,198

4,316

29,161
–
29,161 

32,359

24,856
(11)
24,845 

29,161

*  On 1 January 2014, the Hong Kong branch of PAC was transferred to separate subsidiaries established in Hong Kong. The overall EEV basis effect of £(11) million 

represents the cost of holding higher required capital levels in the stand-alone Hong Kong shareholder-backed long-term insurance business.

300

Prudential plc Annual Report 2015 www.prudential.co.uk 
Movement in shareholders’ equity

Comprising:

Asia operations
US operations
UK insurance operations
M&G
Prudential Capital
Other operations

Shareholders’ equity at end of year

Representing:

Net assets excluding acquired goodwill and 

holding company net borrowings 

Acquired goodwill
Holding company net borrowings 

at market value	note	7

Summary statement of financial position

31 Dec 2014  £m

Asset
 management
 and other 
operations

Long-term 
business 
operations

31 Dec 2015  £m

Asset
 management 
and other
 operations

306
182
22
1,774
70
(3,005)

(651)

Long-term 
business 
operations
note 9

13,876
9,487
9,647
–
–
–

33,010

Total

14,182
9,669
9,669
1,774
70
(3,005)

32,359

12,545
8,379
8,433
–
–
–

29,357

32,777
233

866
1,230

33,643
1,463

29,124
233

–

(2,747)

(2,747)

–

33,010

(651)

32,359

29,357

Total

12,819
8,536
8,452
1,572
74
(2,292)

29,161

30,666
1,463

(2,968)

29,161

274
157
19
1,572
74
(2,292)

(196)

1,542
1,230

(2,968)

(196)

Total assets less liabilities, before deduction for insurance funds
Less insurance funds:*

Policyholder liabilities (net of reinsurers’ share) and unallocated surplus of with-profits funds
Less shareholders’ accrued interest in the long-term business

Total net assets 

Share capital
Share premium
IFRS basis shareholders’ reserves

Total IFRS basis shareholders’ equity
Additional EEV basis retained profit

Total EEV basis shareholders’ equity (excluding non-controlling interests)

*  Including liabilities in respect of insurance products classified as investment contracts under IFRS 4.

Net asset value per share

Note

31 Dec 2015
  £m

31 Dec 2014
  £m

340,666 

326,633 

(327,711)
19,404
(308,307)

(314,822)
17,350
(297,472)

 9 

32,359 

29,161 

128 
1,915 
10,912 

12,955 
19,404 

32,359 

128 
1,908 
9,775 

11,811 
17,350 

29,161 

 9

 9

 9

Based on EEV basis shareholders’ equity of £32,359 million (2014: £29,161 million) (in pence)
Number of issued shares at year end (millions)

Annualised return on embedded value*

31 Dec 2015

31 Dec 2014

1,258p
2,572

1,136p
2,568

17%

16%

*  Annualised return on embedded value is based on EEV post-tax operating profit, as a percentage of opening EEV basis shareholders’ equity.

The supplementary information on pages 299 to 328 was approved by the Board of Directors on 8 March 2016.

Paul Manduca
Chairman

Mike Wells
Group	Chief	Executive

Nic Nicandrou
Chief	Financial	Officer

301

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional information 
 
 
Notes on the EEV basis results

1  Basis of preparation

The EEV basis results have been prepared in accordance with the EEV Principles issued by the European Insurance CFO Forum 
in May 2004, subsequently supplemented by Additional Guidance on EEV Disclosure issued in October 2005. The impact of Solvency II 
is not reflected in these results in line with the guidance issued by the CFO Forum in October 2015 (see note 15 for further details). 
Where appropriate, the EEV basis results include the effects of adoption of EU-endorsed IFRS.

The directors are responsible for the preparation of the supplementary information in accordance with the EEV Principles. Except for 

the change in presentation of the operating results for UK operations to show separately the contribution from the sold PruHealth and 
PruProtect businesses and the presentation of Prudential Capital as a separate segment, the 2014 results have been derived from the EEV 
basis results supplement to the Company’s statutory accounts for 2014. 

A detailed description of the EEV methodology and accounting presentation is provided in note 13.

2  Results analysis by business area

The 2014 comparative results are shown below on both actual exchange rates (AER) and constant exchange rates (CER) bases. 
The 2014 CER comparative results are translated at 2015 average exchange rates.

Annual premium and contribution equivalents (APE)	note	16

Asia operations
US operations
UK operations*

Total*

2015  £m

2014  £m

%  change

Note

3 

2,853 
1,729 
1,025 

5,607 

AER

2,237 
1,556 
834 

4,627 

CER

2,267 
1,677 
834 

4,778 

AER

28%
11%
23%

21%

CER 

26%
3%
23%

17%

*  In order to show the UK long-term business on a comparable basis, the 2014 comparative results exclude the contribution from the sold PruHealth and PruProtect businesses. 

Post-tax operating profit

Asia operations
New business
Business in force 

Long-term business
Eastspring Investments

Total

US operations
New business
Business in force

Long-term business
Broker-dealer and asset management

Total

UK operations*
New business
Business in force

Long-term business
General insurance commission

Total UK insurance operations
M&G 
Prudential Capital

Total

Other income and expenditure
Solvency II and restructuring costs
Results of the sold PruHealth and PruProtect 

businesses 

Operating profit based on longer-term 

investment returns

302

2015  £m

2014  £m

% change

Note

AER

CER

AER

CER

3 

4 

3 

4 

3 

4 

1,490 
831 

2,321 
101 

2,422 

809 
999 

1,808 
7 

1,815 

318 
545 

863 
22 

885 
358 
18 

1,261 

(566)
(51)

1,162 
738 

1,900 
78 

1,978 

694 
834 

1,528 
6 

1,534 

259 
476 

735 
19 

754 
353 
33 

1,140 

(531)
(36)

1,168 
735 

1,903 
79 

1,982 

748 
899 

1,647 
7 

1,654 

259 
476 

735 
19 

754 
353 
33 

1,140 

(531)
(36)

–

11 

11 

4,881 

4,096 

4,220 

28%
13%

22%
29%

22%

17%
20%

18%
17%

18%

23%
14%

17%
16%

17%
1%
(45)%

11%

(7)%
(42)%

n/a

19%

28%
13%

22%
28%

22%

8%
11%

10%
–

10%

23%
14%

17%
16%

17%
1%
(45)%

11%

(7)%
(42)%

n/a

16%

Prudential plc Annual Report 2015 www.prudential.co.ukAnalysed as profit (loss) from:
New business*
Business in force*

Total long-term business*
Asset management
Other results

Note

3 

4 

2015  £m

2014  £m

% change

AER

CER

AER

CER

 2,617 
 2,375 

4,992 
484 
(595)

4,881 

2,115 
 2,048 

4,163 
470 
(537)

 4,096 

2,175 
 2,110 

4,285 
472 
(537)

 4,220 

24%
16%

20%
3%
(11)%

19%

20%
13%

16%
3%
(11)%

16%

*  In order to show the UK long-term business on a comparable basis, the 2014 comparative results exclude the contribution from the sold PruHealth and PruProtect 

businesses, which is shown separately. 

Post-tax profit

Operating profit based on longer-term 

investment returns

Short-term fluctuations in investment returns
Effect of changes in economic assumptions
Other non-operating profit (loss)

Total non-operating (loss) profit

Profit for the year attributable to shareholders

Basic earnings per share (in pence)

Note

 5 

 6 

2015  £m

2014  £m

% change

AER

CER

AER

CER

4,881 
(1,208)
57 
221 

(930)

3,951 

4,096 
763 
(369)
(147)

247 

4,343 

4,220 
771 
(389)
(147)

235 

4,455 

19%
(258)%
115%
250%

(477)%

(9)%

16%
(257)%
115%
250%

(496)%

(11)%

Based on post-tax operating profit including longer-term 

investment returns
Based on post-tax profit

191.2p 
154.8p 

160.7p 
170.4p 

165.6p 
174.8p 

19%
(9)%

15%
(11)%

2015

2014

% change

AER

CER

AER

CER

303

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(i)  Group summary 

Asia operations	note	(ii)
US operations
UK insurance operations

Total

Asia operations	note	(ii)
US operations
UK insurance operations*

Total*

Annual
 premium and 
contribution 
equivalents
 (APE) 
note 16 
£m

Present value 
of new 
business 
premiums 
(PVNBP)
note 16 
£m

 2,853 
 1,729 
 1,025 

 5,607 

 15,208 
 17,286 
 9,069 

 41,563 

Annual 
premium and
 contribution 
equivalents 
(APE) 
note 16 
£m

Present value 
of new 
business
 premiums
 (PVNBP) 
note 16 
£m

 2,237 
 1,556 
 834 

 4,627 

 12,331 
 15,555 
 7,305 

 35,191 

2015

 New business 
contribution 
note  
£m

 1,490 
 809 
 318 

 2,617 

2014

New business 
contribution
note 
£m

 1,162 
 694 
 259 

 2,115 

New business margin

APE
%

 52 
 47 
 31 

 47 

PVNBP
%

 9.8 
 4.7 
 3.5 

 6.3 

New business margin

APE
%

 52 
 45 
 31 

 46 

PVNBP
%

 9.4 
 4.5 
 3.5 

 6.0 

*  In order to show the UK long-term business on a comparable basis, the 2014 comparative results exclude the contribution from the sold PruHealth and 

PruProtect businesses. 

Note 
The increase in new business contribution of £502 million from £2,115 million for 2014 to £2,617 million for 2015 comprises an increase on a CER basis of £442 million 
and an increase of £60 million for foreign exchange effects. The increase of £442 million on the CER basis comprises a contribution of £377 million for higher sales 
volumes, a £21 million effect of higher long-term interest rates (generated by the active basis of setting economic assumptions) (analysed as Asia £(2) million, 
US £20 million and UK £3 million) and a £44 million impact of pricing, product and other actions.

(ii)  Asia operations – new business contribution by territory 

China
Hong Kong
India
Indonesia
Korea
Taiwan
Other

2015  £m

2014  £m

 30 
 835 
 18 
 229 
 8 
 28 
 342 

AER

27
405
12
296
11
29
382

CER

29
436
12
282
11
30
368

Total Asia operations

 1,490 

1,162

1,168

304

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued 
 
4  Operating profit from business in force

(i)  Group summary

Unwind of discount and other expected returns
Effect of changes in operating assumptions
Experience variances and other items

Total

Unwind of discount and other expected returns
Effect of changes in operating assumptions
Experience variances and other items

Total

2015  £m

Asia 
operations 
note (ii)

US
operations 
note (iii)

749
12
70

831

472
115
412

999

2014  £m

Asia 
operations 
note (ii)

US
operations 
note (iii)

648
52
38

738

382
86
366

834

UK 
insurance 
operations 
note (iv)

488
55
2

545

UK 
insurance 
operations 
note (iv)

410
– 
66

476

Note 
The movement in operating profit from business in force of £327 million from £2,048 million for 2014 to £2,375 million for 2015 comprises:

Increase in unwind of discount and other expected returns:
Effects of changes in:
Interest rates
Foreign exchange
Growth in opening value and other items

Year-on-year change in effects of operating assumptions, experience variances and other items 

Net increase in operating profit from business in force 

Total 
note

1,709
182
484

2,375

Total 
note

1,440
138
470

2,048

2015  £m 

6
22
241
269
58

327

(ii) Asia operations

Unwind of discount and other expected returns	note	(a)
Effect of changes in operating assumptions:

Mortality and morbidity	note	(b)
Persistency and withdrawals	note	(c)
Expense
Other	note	(d)

Experience variances and other items:

Mortality and morbidity	note	(e)
Persistency and withdrawals	note	(f)
Expense	note	(g)
Other including development expenses

Total Asia operations

2015  £m

2014  £m

749

63 
(46) 
(1) 
(4) 
12 

58 
20 
(32) 
24 
70 

 831

648

27 
(17) 
(5) 
47 
52 

23 
44 
(27) 
(2) 
38 

738

305

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Notes
(a) 

(b) 

(c) 

The increase in unwind of discount and other expected returns of £101 million from £648 million for 2014 to £749 million for 2015 comprises an effect 
of £119 million for the growth in the opening in-force value, partially offset by a £(10) million decrease from changes in interest rates and an £(8) million 
decrease for foreign exchange effects.
The 2015 credit of £63 million for mortality and morbidity assumptions mainly reflects the effect of lower projected mortality rates for traditional and linked 
business in Malaysia. The 2014 credit of £27 million reflected a number of offsetting items, including the effect of reduced projected mortality rates in Hong Kong.
The 2015 charge of £(46) million for persistency assumption changes comprises positive and negative contributions from our various operations, with positive 
persistency updates on health and protection products being more than offset by negative effects for unit-linked business. The 2014 charge of £(17) million 
mainly reflected increased partial withdrawal assumptions on unit-linked business in Korea.

(d)  The 2014 credit of £47 million for other assumption changes reflected a number of offsetting items, including modelling improvements and those arising from 

(e) 

(f) 
(g) 

asset allocation changes in Hong Kong.
The positive mortality and morbidity experience variance in 2015 of £58 million (2014: £23 million) mainly reflects better than expected experience in 
Hong Kong and Indonesia.
The positive £20 million for persistency and withdrawals experience in 2015 (2014: £44 million) is driven mainly by favourable experience in Hong Kong.
The expense experience variance in 2015 is negative £(32) million (2014: £(27) million). The variance principally arises in operations which are currently 
sub-scale (China, Malaysia Takaful and Taiwan) and from short-term overruns in India.

(iii)  US operations

Unwind of discount and other expected returns	note	(a)
Effect of changes in operating assumptions:

Persistency	note	(b)
Other

Experience variances and other items:
Spread experience variance	note	(c)
Amortisation of interest-related realised gains and losses	note	(d)
Other	note	(e)

Total US operations

2015  £m

2014  £m

472

139
(24)
115

149
70
193
412

999

382

55
31
86

192
56
118
366

834

Notes
(a) 

(b) 

The increase in unwind of discount and other expected returns of £90 million from £382 million for 2014 to £472 million for 2015 comprises a £56 million 
effect for the underlying growth in the in-force book, a £30 million foreign currency translation effect, and a £4 million impact of the 10 basis points increase 
in US 10-year treasury rates.
The credit of £139 million in 2015 (2014: £55 million) for persistency assumption changes principally relates to reduced lapse rates for variable annuity business 
to more closely align to recent experience. 
The spread assumption for Jackson is determined on a longer-term basis, net of provision for defaults (see note 14 (ii)). The spread experience variance in 2015 of 
£149 million (2014: £192 million) includes the positive effect of transactions previously undertaken to more closely match the overall asset and liability duration. 
The reduction compared to the prior year reflects the effects of declining yields in the portfolio caused by the prolonged low interest rate environment.
(d)  The amortisation of interest-related gains and losses reflects the fact that when bonds that are neither impaired nor deteriorating are sold and reinvested there 
will be a consequent change in the investment yield. The realised gain or loss is amortised into the result over the year when the bonds would have otherwise 
matured to better reflect the long-term returns included in operating profits.

(c) 

(e)  Other experience variances of £193 million in 2015 (2014: £118 million) include the effects of positive persistency experience and other favourable experience 

variances. The 2015 result benefits from higher levels of tax relief from prior period adjustments. 

(iv)  UK insurance operations

Unwind of discount and other expected returns	note	(a)
Reduction in future UK corporate tax rate	note	(b)
Other	note	(c)

Total UK insurance operations

2015  £m

2014  £m

488 
55 
2 

545 

410 
–
66 

476 

Notes 
(a) 

(b) 

The increase in unwind of discount and other expected returns of £78 million from 2014 of £410 million to £488 million for 2015 comprises an effect 
of £66 million reflecting the underlying growth in the in-force book and a £12 million effect of the 20 basis points increase in gilt yields.
The £55 million credit in 2015 for the change in UK corporate tax rates reflects the beneficial effect of applying lower corporation tax rates (note 14) to future life 
profits from in-force business in the UK. 

(c)  Other items of £2 million (2014: £66 million) comprise the following:

Longevity reinsurance	note	(d)
Impact of specific management actions in second half of 2015 ahead of Solvency II	note	(e)
Other items	note	(f)

2015  £m

2014  £m

(134) 
75 
61

2 

(8) 
–
74 

66 

(d)  During 2015, we extended our longevity reinsurance programme to cover an additional £6.4 billion of annuity liabilities at a net cost of £(134) million. 

Of this total, some £4.8 billion was transacted in the second half of 2015 at a net cost of £(88) million.
The £75 million benefit arose from the specific management actions taken in the second half of 2015 to position the balance sheet more efficiently under 
the new Solvency II regime.
The credit of £61 million for 2015 comprises assumption updates and experience variances for mortality, expense, persistency and other items. 

(e) 

(f) 

306

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued5  Short-term fluctuations in investment returns

Short-term fluctuations in investment returns included in profit for the year arise as follows:

(i)  Group summary

Asia operations	note	(ii)
US operations	note	(iii)
UK insurance operations	note	(iv)
Other operations	note	(v)

Total 

(ii)  Asia operations
The short-term fluctuations in investment returns for Asia operations comprise:

Hong Kong
Indonesia 
Singapore
Taiwan
Other

Total Asia operations	note

2015  £m

2014  £m

(206)
(753)
(194)
(55)

(1,208)

439
(166)
583
(93)

763

2015  £m

2014  £m

(144)
(53)
(104)
44
51

(206)

178
35
92
23
111

439

Note 
For 2015, the charge of £(144) million in Hong Kong, £(53) million in Indonesia and £(104) million in Singapore principally arise from unrealised losses on bonds 
backing surplus assets driven by increases in long-term interest rates (as shown in note 14(i)) and from the effect of falls in equity markets in the region. The credit 
of £44 million in Taiwan arises from unrealised gains on bonds following the decrease in long-term interest rates. 

(iii)  US operations
The short-term fluctuations in investment returns for US operations comprise:

Investment return related experience on fixed income securities	note	(a)
Investment return related impact due to changed expectation of profits on in-force variable annuity 

business in future periods based on current period separate account return, net of related hedging 
activity and other items	note	(b)

Total US operations 

2015  £m

2014  £m

(17)

31

(736)

(753)

(197)

(166)

Notes 
(a) 

(b) 

The (charge) credit relating to fixed income securities comprises the following elements:
– the impact on portfolio yields of changes in the asset portfolio in the year;
– the excess of actual realised gains and losses over the amortisation of interest-related realised gains and losses recorded in the profit and loss account; and
– credit experience (versus the longer-term assumption).
This item reflects the net impact of:
–  changes in projected future fees and future benefit costs arising from the effect of market fluctuations on the growth in separate account asset values in the 

current reporting period; and

– related hedging activity arising from realised and unrealised gains and losses on equity-related hedges and interest rate options, and other items. 

307

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5  Short-term fluctuations in investment returns continued

(iv)  UK insurance operations
The short-term fluctuations in investment returns for UK insurance operations comprise:

Shareholder-backed annuity	note	(a)
With-profits, unit-linked and other	note	(b)

Total UK insurance operations

2015  £m

2014  £m

(88)
(106)

(194)

310
273

583

Notes 
(a) 

(b) 

Short-term fluctuations in investment returns for shareholder-backed annuity business comprise:
– (losses) gains on surplus assets compared to the expected long-term rate of return reflecting (increases) reductions in corporate bond and gilt yields;
– the difference between actual and expected default experience; and
– the effect of mismatching for assets and liabilities of different durations and other short-term fluctuations in investment returns. 
The £(106) million fluctuation in 2015 for with-profits, unit-linked and other business represents the impact of achieving a 3.1 per cent pre-tax return on the 
with-profits fund (including unallocated surplus) compared to the assumed rate of return of 5.4 per cent (2014: total return of 9.5 per cent compared to assumed 
rate of 5.0 per cent). This line also includes the effect of a partial hedge of future shareholder transfers expected to emerge from the UK’s with-profits sub-fund 
entered into to protect future shareholder with-profits transfers from declines in the UK equity market.

(v)  Other operations
Short-term fluctuations in investment returns for other operations of £(55) million (2014: £(93) million) include unrealised value 
movements on investments held outside our main life operations.

6  Effect of changes in economic assumptions

The effects of changes in economic assumptions for in-force business included in the profit for the year arise as follows:

(i)  Group summary 

Asia operations	note	(ii)
US operations	note	(iii)
UK insurance operations	note	(iv)

Total

(ii)  Asia operations
The effect of changes in economic assumptions for Asia operations comprises:

Hong Kong
Indonesia
Malaysia
Singapore
Taiwan
Other

Total Asia operations	note

2015  £m

2014  £m

(148)
109
96

57

(269)
(77)
(23)

(369)

2015  £m

2014  £m

100
(15)
(30)
(50)
(97)
(56)

(148)

(121)
25
11
(42)
(21)
(121)

(269)

Note 
The negative 2015 effect in Malaysia, Indonesia and Singapore reflects the impact of valuing future health and protection profits at higher discount rates, driven by the 
increase in long-term interest rates in these countries (see note 14(i)). The negative effect in Taiwan is driven by a decrease in fund earned rates reflecting the decline 
in long-term interest rates and changes to the asset portfolio mix. The positive impact in Hong Kong is driven by the effect of higher assumed future fund earned rates 
for participating business.

308

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued 
 
 
(iii)  US operations
The effect of changes in economic assumptions for US operations comprises:

Variable annuity business
Fixed annuity and other general account business 

Total US operations	note

2015  £m

2014  £m

104
5

109

(228)
151

(77)

Note 
For 2015, the credit of £109 million mainly reflects the increase in the assumed separate account return and reinvestment rates for variable annuity business, 
following the 10 basis points increase in the US treasury rate (2014: decrease of 90 basis points), resulting in higher projected fee income and a decrease in projected 
benefit costs. 

(iv)  UK insurance operations
The effect of changes in economic assumptions for UK insurance operations comprises:

Shareholder-backed annuity business	note	(a)
With-profits and other business	note	(b)

Total UK insurance operations

2015  £m

2014  £m

(56)
152

96

352
(375)

(23)

Notes 
(a) 

(b) 

For shareholder-backed annuity business the overall negative (2014: positive) effect reflects the change in the present value of projected spread income arising 
mainly from the increase (2014: reduction) in the risk discount rates as shown in note 14(iii). 
The credit of £152 million in 2015 reflects the net effect of changes in fund earned rates and risk discount rates (as shown in note 14 (iii)), driven by the 20 basis 
points increase in gilt rates (2014: decrease of 130 basis points), together with the impact from changes in the composition of the asset portfolio. 

7  Net core structural borrowings of shareholder-financed operations

Holding company* cash and short-term 

investments

Core structural borrowings – central funds	note

Holding company net borrowings
Core structural borrowings – Prudential Capital 
Core structural borrowings – Jackson

Net core structural borrowings of shareholder-

IFRS basis

(2,173) 
4,567 

2,394 
275 
169 

31 Dec 2015  £m

Mark to
market 
value 
adjustment

31 Dec 2014  £m

EEV basis at 
market 
value

Mark to market 
value 
adjustment

EEV basis at 
market 
value

IFRS basis

–
353 

353 
–
55 

(2,173) 
4,920 

2,747 
275 
224 

(1,480) 
3,869 

2,389 
275 
160 

– 
579 

579 
– 
42 

621 

(1,480) 
4,448 

2,968 
275 
202 

3,445 

financed operations

2,838 

408 

3,246 

2,824 

*  Including central finance subsidiaries.

Note
In June 2015, the Company issued core structural borrowings of £600 million 5.00 per cent subordinated notes due in 2055. The proceeds, net of discount 
adjustment and costs, were £590 million.

309

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional information8  Analysis of movement in free surplus

For EEV covered business, free surplus is the excess of the regulatory basis net assets for EEV reporting purposes (net worth) over the 
capital required to support the covered business. Where appropriate, adjustments are made to the net worth so that backing assets are 
included at fair value rather than cost so as to comply with the EEV Principles. Free surplus for asset management operations and the UK 
general insurance commission is taken to be IFRS basis post-tax earnings and shareholders’ equity. 

(i)  Underlying free surplus generated
The 2014 comparative results are shown below on both actual exchange rates (AER) and constant exchange rates (CER) bases. 
The 2014 CER comparative results are translated at 2015 average exchange rates.

2015  £m

2014  £m

% change

AER

CER

AER

CER

Asia operations
Underlying free surplus generated from in-force life business
Investment in new business notes	(ii)(a),	(ii)(g)

Long-term business
Eastspring Investments	note	(ii)(b)

Total

US operations
Underlying free surplus generated from in-force life business
Investment in new business	note	(ii)(a)

Long-term business
Broker-dealer and asset management	note	(ii)(b)

Total

UK insurance operations*
Underlying free surplus generated from in-force life business
Investment in new business	note	(ii)(a)

Long-term business
General insurance commission	note	(ii)(b)

Total

M&G	note	(ii)(b)
Prudential Capital	note	(ii)(b)

985
(413)

572
101

673

 1,426 
(267)

1,159
7

1,166

878
(65)

813
22

835

358
18

860
(346)

514
78

592

 1,191 
(187)

 1,004 
6 

1,010

637
(65)

572
19

591

353
33

851
(352)

499
79

578

 1,284 
(201)

 1,083 
7 

1,090

637
(65)

572
19

591

353
33

Underlying free surplus generated

3,050

2,579

2,645

Representing:
Long-term business:*

Expected in-force cash flows (including expected return 

on net assets)

Effects of changes in operating assumptions, operating 
experience variances and other operating items

Underlying free surplus generated from in-force life business 
Investment in new business	notes	(ii)(a),	(ii)(g)	

Total long-term business*
Asset management and general insurance commission	note	(ii)(b)

Underlying free surplus generated

2,730

 2,374 

 2,436 

559

3,289
(745)

2,544
506

3,050

314

2,688
(598)

2,090
489

2,579

336

2,772
(618)

2,154
491

2,645

15%
(19)%

11%
29%

14%

20%
(43)%

15%
17%

15%

38%
 – 

42%
16%

41%

1%
(45)%

18%

15%

78%

22%
(25)%

22%
3%

18%

16%
(17)%

15%
28%

16%

11%
(33)%

7%
 – 

7%

38%
 – 

42%
16%

41%

1%
(45)%

15%

12%

66%

19%
(21)%

18%
3%

15%

*  In order to show the UK long-term business on a comparable basis, the 2014 comparative results exclude the contribution from the sold PruHealth and 

PruProtect businesses.

310

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued(ii) Movement in free surplus 

Long-term business and asset management operations

Underlying movement:*

Investment in new business	notes	(a),	(g)
Business in force:

Expected in-force cash flows (including expected return on net assets)
Effects of changes in operating assumptions, operating experience 

variances and other operating items

Disposal of Japan life business	note	(h)	
Gain on sale of PruHealth and PruProtect 
Other non-operating items	note	(c)

Net cash flows to parent company	note	(d)
Exchange movements, timing differences and other items	note	(e)

Net movement in free surplus
Balance at beginning of year:
As previously reported
Effect of domestication of Hong Kong branch†

Balance at end of year

Representing:

Asia operations	note	(g)
US operations
UK operations

Balance at beginning of year:

Asia operations
US operations
UK operations

2015  £m

2014  £m

Asset 
management 
and UK general 
insurance 
commission
note (b)

 Long-term 
business 
note 10

Free surplus 
of long-term 
business, asset 
management 
and UK general 
insurance 
commission

Free surplus 
of long-term 
business, asset 
management 
and UK general 
insurance 
commission

(745)

–

(745)

(598)

2,730 

506 

3,236 

2,863

559 

2,544
23 
–
(407) 

2,160
(1,271) 
560 

1,449 

4,193
–

5,642 

1,503
1,567
2,572

5,642

1,347
1,416
1,430

4,193

–

506
–
–
(53) 

453
(354) 
159 

258 

866
–

1,124 

245
166
713

1,124

213
141
512

866

559 

3,050
23 
–
(460) 

2,613
(1,625) 
719 

1,707 

 5,059
–

6,766 

 1,748
 1,733
 3,285

6,766

1,560
1,557
1,942

5,059

314

2,579
–
130
(266)

2,443
(1,482)
130

1,091

4,003
(35)

5,059

1,560
1,557
1,942

5,059

1,379
1,074
1,550

4,003

*  In order to show the UK long-term business on a comparable basis, the 2014 comparative underlying movement in free surplus excludes the contribution from the 

sold PruHealth and PruProtect businesses.

† On 1 January 2014, the Hong Kong branch of PAC was transferred to separate subsidiaries established in Hong Kong. The 2014 EEV basis results included opening 

adjustments arising from the transfer of capital that was previously held within the UK business in respect of the Hong Kong branch operations and additional capital 
requirements arising from the newly established subsidiaries with an overall effect of £(35) million.

311

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional information8  Analysis of movement in free surplus continued

(ii) Movement in free surplus continued 
Notes
(a) 
(b) 
(c)  Non-operating items are principally short-term fluctuations in investment returns and the effect of changes in economic assumptions for long-term 

Free surplus invested in new business represents amounts set aside for required capital and acquisition costs.
Free surplus for asset management operations and the UK general insurance commission is taken to be IFRS basis post-tax earnings and shareholders’ equity.

business operations. 

(d)  Net cash flows to parent company for long-term business operations reflect the flows as included in the holding company cash flow at transaction rates.
(e) 

Exchange movements, timing differences and other items represent:

Exchange movements	note	10
Mark to market value movements on Jackson assets backing surplus and required capital	note	9
Shareholders’ share of actuarial and other gains and losses on defined benefit pension schemes
Other items	note	(f)

2015  £m

Asset 
management 
and UK general 
insurance 
commission

3
– 
8
148

159

Long-term 
business

67
(76)
14
555

560

Total

70
(76)
22
703

719

(f) 

(g) 

Other items include the effect of intra-group loans, contingent loan repayments as shown in note 10(i), timing differences arising on statutory transfers and 
other non-cash items. For 2015, other items for long-term business include the effect of a classification change of £702 million from Other operations to UK 
insurance operations in order to align with Solvency II segmental reporting.
Investment in new business includes the annual amortisation charge of amounts incurred to secure exclusive distribution rights through our bancassurance 
partners at a rate that reflects the pattern in which the future economic benefits are expected to be consumed by reference to new business levels. Included 
within the overall free surplus balance of our Asia life entities is £287 million representing unamortised amounts incurred to secure exclusive distribution 
rights through bancassurance partners. These amounts exclude £971 million of Asia distribution rights intangibles that are financed by loan arrangements 
from central companies, the costs of which are allocated to the Asia life segment as the amortisation cost is incurred.

(h)  The credit of £23 million in free surplus in 2015 reflects the release of required capital and transfer of value of in-force business on the completion of the sale 

of the Japan life business (see note 10).

312

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued 
9  Reconciliation of movement in shareholders’ equity 

Long-term business operations

2015  £m

Asia 
operations 
note (i)

US 
operations

UK 
insurance 
operations

Total 
long-term
 business
operations

Other 
operations 
note (i)

Group 
Total

Operating profit (based on longer-term 

investment returns)

Long-term business:
New business note 3
Business in force note 4

Asset management
Other results

Operating profit based on longer-term 

investment returns

Total non-operating (loss) profit

Profit for the year

Other items taken directly to equity
Exchange movements on foreign operations 

and net investment hedges

Intra-group dividends (including statutory 

transfers) and investment in operations note (ii)

External dividends
Other movements note (iii)
Mark to market value movements on Jackson 
assets backing surplus and required capital

Net increase in shareholders’ equity
Shareholders’ equity at beginning of year

Shareholders’ equity at end of year

Representing: 
Statutory IFRS basis shareholders’ equity:

Net assets (liabilities)
Goodwill

Total IFRS basis shareholders’ equity
Additional retained profit (loss) on an EEV 

basis note (iv)

EEV basis shareholders’ equity

Balance at beginning of year:
Statutory IFRS basis shareholders’ equity:

Net assets (liabilities)
Goodwill

Total IFRS basis shareholders’ equity
Additional retained profit (loss) on an EEV 

basis note (iv)

EEV basis shareholders’ equity

1,490
831

2,321
–
–

2,321
(354)

1,967

(157)

(472)
–
(7)

–

1,331
12,312

13,643

3,723
–

3,723 

9,920 

13,643 

3,315
–

3,315 

8,997 

12,312 

809
999

1,808
–
(1)

1,807
(654)

1,153

510

(465)
–
(14)

(76)

1,108
8,379

9,487

4,154
–

4,154 

5,333 

9,487 

4,067
–

4,067 

4,312 

8,379 

318
545

863
–
(28)

835
(98)

737

2,617
2,375

4,992
–
(29)

4,963
(1,106)

3,857

–
–

–
484
(566)

(82)
176

94

–

353

(109)

(215)
–
692

–

1,214
8,433

9,647

5,118
–

5,118 

4,529 

9,647 

3,785
–

3,785 

4,648 

8,433 

(1,152)
–
671

(76)

3,653
29,124

32,777

12,995
–

12,995 

19,782 

32,777 

11,167
–

11,167 

17,957 

29,124 

2,617
2,375

4,992
484
(595)

4,881
(930)

3,951

244

–
(974)
53

(76)

3,198
29,161

32,359

1,152
(974)
(618)

–

(455)
37

(418)

(1,503)
1,463

11,492
1,463

(40)

12,955 

(378)

(418)

19,404 

32,359 

(819)
1,463

644 

(607)

37 

10,348
1,463

11,811 

17,350 

29,161 

Notes
(i) 
(ii) 

For the purposes of the table above, goodwill of £233 million (2014: £233 million) related to Asia long-term operations is included in Other operations.
Intra-group dividends (including statutory transfers) represent dividends that have been declared in the year and amounts accrued in respect of statutory 
transfers. Investments in operations reflect increases in share capital. The amounts included in note 8 for these items are as per the holding company cash 
flow at transaction rates. The difference primarily relates to intra-group loans, timing differences arising on statutory transfers and other non-cash items.

(iii)  Other movements include the effect of a classification change of £702 million from Other operations to UK insurance operations in order to align with 
Solvency II segmental reporting, which has no overall effect on the Group’s EEV. Other movements also includes a credit of £25 million (2014: a charge 
of £(11) million) for the shareholders’ share of actuarial and other gains and losses on the defined benefit pension schemes. 

(iv)  The additional retained loss on an EEV basis for Other operations primarily represents the mark to market value adjustment for holding company 

net borrowings of a charge of £(353) million (2014: £(579) million), as shown in note 7.

313

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional information 
10  Reconciliation of movement in net worth and value of in-force for long-term business

Group
Shareholders’ equity at beginning of year
New business contribution note (ii) 
Existing business – transfer to net worth
Expected return on existing business note 4
Changes in operating assumptions and experience  

variances note 4

Solvency II and restructuring costs

Operating profit based on longer-term investment returns
Disposal of Japan life business
Other non-operating items

Profit from long-term business
Exchange movements on foreign operations and net 

investment hedges

Intra-group dividends (including statutory transfers) and 

investment in operations note (i)

Other movements note (v)

Shareholders’ equity at end of year

Representing:
Asia operations
Shareholders’ equity at beginning of year
New business contribution note (ii) 
Existing business – transfer to net worth
Expected return on existing business note 4
Changes in operating assumptions and experience  

variances note 4

Operating profit based on longer-term investment returns
Disposal of Japan life business
Other non-operating items

Profit from long-term business
Exchange movements on foreign operations and net 

investment hedges

Intra-group dividends and investment in operations
Other movements

2015  £m

Required 
capital

Total net
 worth

4,556
493
(355)
129

88
– 

355
(48)
(216)

91

57

– 
– 

8,749
(252)
2,256
248

676
(29)

2,899
(25)
(623)

2,251

124

(1,373)
595

Value of
in-force
business
note (iii)

20,375
2,869
(2,256)
1,461

(10)
– 

2,064
25
(483)

1,606

229

221
– 

Total 
long-term
business
operations

29,124
2,617
– 
1,709

666
(29)

4,963
– 
(1,106)

3,857

353

(1,152)
595

4,704

10,346

22,431

32,777

1,327
124
(77)
43

65

155
(48)
(6)

101

(42)
– 
– 

2,674
(289)
897
73

46

727
(25)
55

757

(63)
(472)
(7)

9,638
1,779
(897)
676

36

1,594
25
(409)

1,210

(94)
– 
– 

12,312
1,490
– 
749

82

2,321
– 
(354)

1,967

(157)
(472)
(7)

Free 
surplus
note 8

4,193
(745)
2,611
119

588
(29)

2,544
23
(407)

2,160

67

(1,373)
595

5,642

1,347
(413)
974
30

(19)

572
23
61

656

(21)
(472)
(7)

Shareholders’ equity at end of year

1,503

1,386

2,889

10,754

13,643

US operations
Shareholders’ equity at beginning of year
New business contribution note (ii) 
Existing business – transfer to net worth
Expected return on existing business note 4
Changes in operating assumptions and experience  

variances note 4

Solvency II and restructuring costs

Operating profit based on longer-term investment returns
Other non-operating items

Profit from long-term business
Exchange movements on foreign operations and net 

investment hedges
Intra-group dividends
Other movements

1,416
(267)
1,064
42

321
(1)

1,159
(541)

618

88
(465)
(90)

1,710
284
(196)
49

22
– 

159
(162)

(3)

99
– 
– 

3,126
17
868
91

343
(1)

1,318
(703)

615

187
(465)
(90)

5,253
792
(868)
381

184
– 

489
49

538

323
– 
– 

8,379
809
– 
472

527
(1)

1,807
(654)

1,153

510
(465)
(90)

Shareholders’ equity at end of year

1,567

1,806

3,373

6,114

9,487

314

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continuedUK insurance operations
Shareholders’ equity at beginning of year
New business contribution note (ii)
Existing business – transfer to net worth
Expected return on existing business note 4
Changes in operating assumptions and experience  

variances note 4

Solvency II and restructuring costs

Operating profit based on longer-term investment returns
Other non-operating items

Profit from long-term business
Intra-group dividends (including statutory transfers) note (i)
Other movements note (v)

2015  £m

Required 
capital

Total net
 worth

Value of
in-force
business
note (iii)

Total 
long-term
business
operations

1,519
85
(82)
37

1
– 

41
(48)

(7)
– 
– 

2,949
20
491
84

287
(28)

854
25

879
(436)
692

5,484
298
(491)
404

(230)
– 

(19)
(123)

(142)
221
– 

8,433
318
– 
488

57
(28)

835
(98)

737
(215)
692

Free 
surplus
note 8

1,430
(65)
573
47

286
(28)

813
73

886
(436)
692

Shareholders’ equity at end of year

2,572

1,512

4,084

5,563

9,647

Notes
(i) 

For UK insurance operations, the amounts shown for intra-group dividends (including statutory transfers) in free surplus of £(436) million and in the value 
of in-force of £221 million include the impact of intra-group contingent loan repayments during the year. Contingent loan funding represents amounts whose 
repayment to the lender is contingent upon future surpluses emerging from certain contracts specified under the arrangement. If insufficient surplus emerges 
on those contracts, there is no recourse to other assets of the Group and the liability is not payable to the degree of shortfall.

(ii)   New business contribution per £1 million of free surplus invested:

2015  £m

2014  £m

Asia 
operations

US 
operations

UK 
insurance 
operations

Total 
long-term 
business
operations

Asia 
operations

US 
operations

UK 
insurance 
operations*

Total 
long-term 
business
operations

Post-tax new business contribution note 3
Free surplus invested in new business

1,490
(413)

809
(267)

318
(65)

2,617
(745)

1,162
(346)

694
(187)

259
(65)

2,115
(598)

Post-tax new business contribution per £1 million 

of free surplus invested 

3.6

3.0

4.9

3.5

3.4

3.7

4.0

3.5

*  In order to show the UK long-term business on a comparable basis, the 2014 comparatives exclude the contribution from the sold PruHealth and 

PruProtect businesses.

(iii)  The value of in-force business comprises the value of future margins from current in-force business less the cost of holding required capital as shown below:

31 Dec 2015  £m

31 Dec 2014  £m

Asia 
operations

US 
operations

UK 
insurance 
operations

Total 
long-term 
business
operations

Asia 
operations

US 
operations

UK 
insurance 
operations

Total 
long-term 
business
operations

Value of in-force business before deduction of cost 

of capital and time value of guarantees

Cost of capital
Cost of time value of guarantees note (iv)

11,280
(438)
(88)

7,355
(229)
(1,012)

5,817
(254)
– 

24,452
(921)
(1,100)

10,168
(417)
 (113)

Net value of in-force business

10,754

6,114

5,563

22,431

9,638

5,914
(199)
(462)

5,253

5,756
(272)
– 

21,838
(888)
(575)

5,484

20,375

(iv)  The increase in the cost of time value of guarantees for US operations from £(462) million in 2014 to £(1,012) million in 2015 primarily relates to variable annuity 

business, mainly arising from the level of equity market performance. 

(v)  Other movements for UK insurance operations include the effect of a classification change, as discussed in note 9(iii).

315

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11  Expected transfer of value of in-force business to free surplus 

The discounted value of in-force business and required capital can be reconciled to the 2015 and 2014 totals in the tables below for the 
emergence of free surplus as follows:

Required capital note 10
Value of in-force (VIF) note 10
Add back: deduction for cost of time value of guarantees note 10
Expected cash flow from sale of Japan life business
Other items note

Total

2015  £m

2014  £m

4,704
22,431
1,100
–
(1,948)

26,287

4,556
20,375
575
(23)
(1,382)

24,101

Note
‘Other items’ represent amounts incorporated into VIF where there is no definitive timeframe for when the payments will be made or receipts received. In particular, 
other items include the deduction of the value of the shareholders’ interest in the estate, the value of which is derived by increasing final bonus rates so as to exhaust 
the estate over the lifetime of the in-force with-profits business. This is an assumption to give an appropriate valuation. To be conservative, this item is excluded from 
the expected free surplus generation profile below. 

Cash flows are projected on a deterministic basis and are discounted at the appropriate risk discount rate. The modelled cash flows 
use the same methodology underpinning the Group’s embedded value reporting and so are subject to the same assumptions 
and sensitivities.

The table below shows how the VIF generated by the in-force business and the associated required capital is modelled as emerging 

into free surplus over future years.

Asia operations
US operations
UK insurance operations

Total

Asia operations
US operations
UK insurance operations

Total

Expected period of conversion of future post-tax distributable earnings and required capital flows 
to free surplus

2015  £m

1-5 years

6-10 years

11-15 years

16-20 years

21-40 years

40+ years

3,916
4,361
2,097

10,374

40%

2,552
2,752
1,498

6,802

26%

1,669
1,129
962

3,760

14%

2014  £m

1,115
383
576

2,074

8%

2,055
115
544

2,714

10%

551
– 
12

563

2%

Expected period of conversion of future post-tax distributable earnings and required capital flows 
to free surplus

1-5 years

6-10 years

11-15 years

16-20 years

21-40 years

40+ years

3,660
3,867
2,111

9,638

40%

2,289
2,298
1,464

6,051

25%

1,553
873
973

3,399

14%

1,026
334
606

1,966

8%

1,874
99
604

2,577

11%

457
– 
13

470

2%

2015 total as 
shown above

11,858
8,740
5,689

26,287

100%

2014 total as 
shown above

10,859
7,471
5,771

24,101

100%

316

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued12  Sensitivity of results to alternative assumptions

(a)  Sensitivity analysis – economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December and the new business contribution after the effect 
of required capital for 2015 and 2014 to:

 — 1 per cent increase in the discount rates;
 — 1 per cent increase and decrease in interest rates, including all consequential changes (assumed investment returns for all asset 

classes, market values of fixed interest assets, risk discount rates);

 — 1 per cent rise in equity and property yields;
 — 10 per cent fall in market value of equity and property assets (embedded value only); 
 — The statutory minimum capital level (by contrast to EEV basis required capital), (for embedded value only);
 — 5 basis point increase in UK long-term expected defaults; and
 — 10 basis point increase in the liquidity premium for UK annuities.

In each sensitivity calculation, all other assumptions remain unchanged except where they are directly affected by the revised economic 
conditions.

New business contribution

New business contribution note 3

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise
Long-term expected defaults – 5 bps increase
Liquidity premium – 10 bps increase

2015  £m

2014  £m

Asia 
operations

US 
operations

UK 
insurance
 operations

Total 
long-term 
business
operations

Asia 
operations

US 
operations

1,490

(260)
28
(78)
73
– 
– 

809

(38)
80
(127)
95
– 
– 

318

2,617

1,162

(40)
7
(9)
20
(8)
16

(338)
115
(214)
188
(8)
16

(176)
13
(52)
46
– 
– 

694

(27)
61
(101)
73
– 
– 

UK 
insurance
 operations*

Total 
long-term 
business
operations

259

2,115

(38)
(15)
19
12
(10)
20

(241)
59
(134)
131
(10)
20

*  In order to show the UK long-term business on a comparable basis, the 2014 comparative results exclude the contribution from the sold PruHealth and PruProtect 

businesses.

Embedded value of long-term business operations 

31 Dec 2015  £m

31 Dec 2014  £m

Asia
operations

US 
operations

UK
insurance
operations

Total 
long-term
business
operations

Asia
operations

US 
operations

UK
insurance
operations

Total 
long-term
business
operations

Shareholders’ equity note 9

13,643

9,487

9,647

32,777

12,312

8,379

8,433

29,124

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise
Equity/property market values – 10% fall
Statutory minimum capital
Long-term expected defaults – 5 bps increase
Liquidity premium – 10 bps increase

 (1,448)
 (380)
132 
506 
 (246)
148 
– 
– 

 (271)
 (46)
 (93)
514 
 (411)
162 
– 
– 

 (586)
 (328)
426 
271 
 (373)
4 
 (141)
282 

 (2,305)
 (754)
465 
1,291 
 (1,030)
314 
 (141)
282 

 (1,214)
 (462)
211 
435 
 (221)
129 
– 
– 

 (268)
 (232)
16 
365 
 (129)
139 
– 
– 

 (602)
 (362)
452 
282 
 (380)
4 
 (139)
278 

 (2,084)
 (1,056)
679 
1,082 
 (730)
272 
 (139)
278 

The sensitivities shown above are for the impact of instantaneous changes on the embedded value of long-term business operations and 
include the combined effect on the value of in-force business and net assets at the balance sheet dates indicated. If the change in 
assumption shown in the sensitivities were to occur, then the effect shown above would be recorded within two components of the profit 
analysis for the following year. These are for the effect of economic assumption changes and short-term fluctuations in investment 
returns. In addition to the sensitivity effects shown above, the other components of the profit for the following year would be calculated 
by reference to the altered assumptions, for example new business contribution and unwind of discount, together with the effect of 
other changes such as altered corporate bond spreads. In addition, for changes in interest rates, the effect shown above for Jackson 
would also be recorded within the fair value movements on assets backing surplus and required capital which are taken directly 
to shareholders’ equity.

317

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(b)  Sensitivity analysis – non-economic assumptions 
The tables below show the sensitivity of embedded value as at 31 December and the new business contribution after the effect of 
required capital for 2015 and 2014 to:

 — 10 per cent proportionate decrease in maintenance expenses (a 10 per cent sensitivity on a base assumption of £10 per annum would 

represent an expense assumption of £9 per annum);

 — 10 per cent proportionate decrease in lapse rates (a 10 per cent sensitivity on a base assumption of 5 per cent would represent a lapse 

rate of 4.5 per cent per annum); and

 — 5 per cent proportionate decrease in base mortality and morbidity rates (ie increased longevity).

New business contribution

2015  £m

2014  £m

Asia
 operations

US 
operations

UK 
insurance 
operations

Total 
long-term 
business 
operations

Asia
 operations

US 
operations

UK 
insurance 
operations*

New business contribution note 3

1,490

809

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
UK annuities

28
112
50

50
–

8
25
1

1
–

318

2
9
(13)

1
 (14)

2,617

1,162

38
146
38

52
(14)

23
88
52

52
 –

694

8
27
2

2
 – 

259

3
6
(20)

1
(21)

*  In order to show the UK long-term business on a comparable basis, the 2014 comparatives exclude the contribution from the sold PruHealth and 

PruProtect businesses.

Embedded value of long-term business operations

Total 
long-term 
business 
operations

2,115

34
121
34

55
(21)

31 Dec 2015  £m

31 Dec 2014  £m 

Asia 
operations

US 
operations

UK 
insurance 
operations

Total
long-term 
business 
operations

Asia 
operations

US 
operations

UK 
insurance 
operations

Total
long-term 
business 
operations

Shareholders’ equity note 9

13,643

9,487

9,647

32,777

12,312

8,379

8,433

29,124

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
UK annuities

153
508
449

449
–

80
394
172

172
– 

68
75
(299)

11
 (310)

301
977
322

632
(310)

136
422
433

433
–

71
354
163

163
– 

56
67
(347)

9
 (356)

263
843
249

605
(356)

13  Methodology and accounting presentation

(a)  Methodology 
Overview
The embedded value is the present value of the shareholders’ interest in the earnings distributable from assets allocated to covered 
business after sufficient allowance has been made for the aggregate risks in that business. The shareholders’ interest in the Group’s 
long-term business comprises:

 — The present value of future shareholder cash flows from in-force covered business (value of in-force business), less deductions for:
  –  The cost of locked-in required capital; and
  –  The time value of cost of options and guarantees;
 — Locked-in required capital; and
 — The shareholders’ net worth in excess of required capital (free surplus).

The value of future new business is excluded from the embedded value.

Notwithstanding the basis of presentation of results (as explained in note 13(b)(iii)) no smoothing of market or account balance values, 

unrealised gains or investment return is applied in determining the embedded value or profit. Separately, the analysis of profit is 
delineated between operating profit based on longer-term investment returns and other constituent items (as explained in note 13(b)(i)).

318

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued(i)  Covered business 
The EEV results for the Group are prepared for ‘covered business’, as defined by the EEV Principles. Covered business represents the 
Group’s long-term insurance business, including the Group’s investments in joint venture insurance operations, for which the value 
of new and in-force contracts is attributable to shareholders. The post-tax EEV basis results for the Group’s covered business are then 
combined with the post-tax IFRS basis results of the Group’s other operations. Under the EEV Principles, the results for covered business 
incorporate the projected margins of attaching internal asset management, as described in note 13(a)(vii).

The definition of long-term business operations is consistent with previous practice and comprises those contracts falling under the 
definition for regulatory purposes together with, for US operations, contracts that are in substance the same as guaranteed investment 
contracts (GICs) but do not fall within the technical definition. 

Covered business comprises the Group’s long-term business operations, with two exceptions:

 — The closed Scottish Amicable Insurance Fund (SAIF) which is excluded from covered business. SAIF is a ring-fenced sub-fund of the 
Prudential Assurance Company (PAC) long-term fund, established by a Court-approved Scheme of Arrangement in October 1997. 
SAIF is closed to new business and the assets and liabilities of the fund are wholly attributable to the policyholders of the fund. 

 — The presentational treatment of the Group’s principal defined benefit pension scheme, the Prudential Staff Pension Scheme (PSPS). 

The partial recognition of the surplus for PSPS is recognised in ‘Other’ operations.

A small amount of UK group pensions business is also not modelled for EEV reporting purposes.

(ii)  Valuation of in-force and new business
The embedded value results are prepared incorporating best-estimate assumptions about all relevant factors including levels of future 
investment returns, expenses, persistency, mortality and morbidity (as described in note 14). These assumptions are used to project 
future cash flows. The present value of the future cash flows is then calculated using a discount rate which reflects both the time value 
of money and the non-diversifiable risks associated with the cash flows that are not otherwise allowed for.

New business
In determining the EEV basis value of new business, premiums are included in projected cash flows on the same basis of distinguishing 
annual and single premium business as set out for statutory basis reporting. 

New business premiums reflect those premiums attaching to covered business, including premiums for contracts classified as 

investment products for IFRS basis reporting. New business premiums for regular premium products are shown on an annualised basis. 
Internal vesting business is classified as new business where the contracts include an open market option. 

The post-tax contribution from new business represents profits determined by applying operating assumptions as at the end 

of the year. 

For UK immediate annuity business and single premium Universal Life products in Asia, primarily in Singapore, the new business 
contribution is determined by applying economic assumptions reflecting point-of-sale market conditions. This is consistent with how the 
business is priced as crediting rates are linked to yields on specific assets and the yield is locked in when the assets are purchased at the 
point of sale of the policy. For other business within the Group, end-of-year economic assumptions are used.

New business profitability is a key metric for the Group’s management of the development of the business. In addition, post-tax new 

business margins are shown by reference to annual premium equivalents (APE) and the present value of new business premiums 
(PVNBP). These margins are calculated as the percentage of the value of new business profit to APE and PVNBP. APE is calculated as the 
aggregate of regular new business amounts and one-tenth of single new business amounts. PVNBP is calculated as equalling single 
premiums plus the present value of expected premiums of new regular premium business, allowing for lapses and other assumptions 
made in determining the EEV new business contribution. 

Valuation movements on investments
With the exception of debt securities held by Jackson, investment gains and losses during the year (to the extent that changes in capital 
values do not directly match changes in liabilities) are included directly in the profit for the year and shareholders’ equity as they arise.
The results for any covered business conceptually reflect the aggregate of the IFRS results and the movements on the additional 
shareholders’ interest recognised on the EEV basis. Thus the start point for the calculation of the EEV results for Jackson, as for other 
businesses, reflects the market value movements recognised on the IFRS basis.

However, in determining the movements on the additional shareholders’ interest, the basis for calculating the Jackson EEV result 
acknowledges that, for debt securities backing liabilities, the aggregate EEV results reflect the fact that the value of in-force business 
instead incorporates the discounted value of future spread earnings. This value is not affected generally by short-term market 
movements on securities that, broadly speaking, are held for the longer term.

Fixed income securities backing the free surplus and required capital for Jackson are accounted for at fair value. However, consistent 

with the treatment applied under IFRS for Jackson securities classified as available-for-sale, movements in unrealised appreciation 
(depreciation) on these securities are accounted for in equity rather than in the income statement, as shown in the movement 
in shareholders’ equity.

319

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional information13  Methodology and accounting presentation continued

(iii)  Cost of capital
A charge is deducted from the embedded value for the cost of capital supporting the Group’s long-term business. This capital is referred 
to as required capital. The cost is the difference between the nominal value of the capital and the discounted value of the projected 
releases of this capital allowing for investment earnings (post-tax) on the capital.

The annual result is affected by the movement in this cost from year to year which comprises a charge against new business profit and 

generally a release in respect of the reduction in capital requirements for business in force as this runs off. 

Where required capital is held within a with-profits long-term fund, the value placed on surplus assets in the fund is already 

discounted to reflect its release over time and no further adjustment is necessary in respect of required capital. 

(iv)  Financial options and guarantees
Nature of financial options and guarantees in Prudential’s long-term business
Asia operations
Subject to local market circumstances and regulatory requirements, the guarantee features described below in respect of UK business 
broadly apply to similar types of participating contracts principally written in Hong Kong, Singapore and Malaysia. Participating products 
have both guaranteed and non-guaranteed elements.

There are also various non-participating long-term products with guarantees. The principal guarantees are those for whole-of-life 

contracts with floor levels of policyholder benefits that accrue at rates set at inception and do not vary subsequently with 
market conditions. 

US operations (Jackson)
The principal financial options and guarantees in Jackson are associated with the fixed annuity and variable annuity (VA) lines 
of business. 

Fixed annuities provide that, at Jackson’s discretion, it may reset the interest rate credited to policyholders’ accounts, subject to 
a guaranteed minimum. The guaranteed minimum return varies from 1.0 per cent to 5.5 per cent for both years, depending on the 
particular product, jurisdiction where issued, and date of issue. For 2015, 87 per cent (2014: 86 per cent) of the account values on fixed 
annuities are for policies with guarantees of 3 per cent or less. The average guarantee rate is 2.6 per cent (2014: 2.7 per cent). 

Fixed annuities also present a risk that policyholders will exercise their option to surrender their contracts in periods of rapidly rising 

interest rates, possibly requiring Jackson to liquidate assets at an inopportune time.

Jackson issues VA contracts where it contractually guarantees to the contract holder either: a) return of no less than total deposits 
made to the contract adjusted for any partial withdrawals; b) total deposits made to the contract adjusted for any partial withdrawals plus 
a minimum return; or c) the highest contract value on a specified anniversary date adjusted for any withdrawals following the specified 
contract anniversary. These guarantees include benefits that are payable at specified dates during the accumulation period (Guaranteed 
Minimum Withdrawal Benefit (GMWB)), as death benefits (Guaranteed Minimum Death Benefits (GMDB)) or as income benefits 
(Guaranteed Minimum Income Benefits (GMIB)). These guarantees generally protect the policyholder’s value in the event of poor equity 
market performance. Jackson hedges the GMDB and GMWB guarantees through the use of equity options and futures contracts, and 
fully reinsures the GMIB guarantees.

Jackson also issues fixed index annuities that enable policyholders to obtain a portion of an equity-linked return while providing 
a guaranteed minimum return. The guaranteed minimum returns are of a similar nature to those described above for fixed annuities.

UK insurance operations
For covered business the only significant financial options and guarantees in the UK insurance operations arise in the with-profits fund.

With-profits products provide returns to policyholders through bonuses that are smoothed. There are two types of bonuses – annual 

and final. Annual bonuses are declared once a year and, once credited, are guaranteed in accordance with the terms of the particular 
product. Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration. The PAC with-profits fund also held 
a provision on the Pillar I Peak 2 basis of £47 million at 31 December 2015 (31 December 2014: £50 million) to honour guarantees on 
a small number of guaranteed annuity option products.

The Group’s main exposure to guaranteed annuity options in the UK is through the non-covered business of SAIF. A provision on the 

Pillar I Peak 2 basis of £412 million was held in SAIF at 31 December 2015 (31 December 2014: £549 million) to honour the guarantees. 
As described in note 13(a)(i), the assets and liabilities are wholly attributable to the policyholders of the fund. Therefore the movement 
in the provision has no direct impact on shareholders. 

Time value
The value of financial options and guarantees comprises two parts. One is given by a deterministic valuation on best estimate 
assumptions (the intrinsic value). The other part arises from the variability of economic outcomes in the future (the time value). 
Where appropriate, a full stochastic valuation has been undertaken to determine the time value of the financial options and guarantees.
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations. 
Assumptions specific to the stochastic calculations reflect local market conditions and are based on a combination of actual market data, 
historic market data and an assessment of long-term economic conditions. Common principles have been adopted across the Group for 
the stochastic asset models, for example, separate modelling of individual asset classes but with an allowance for correlation between 
the various asset classes. Details of the key characteristics of each model are given in notes 14(iv), (v) and (vi).

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Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continuedIn deriving the time value of financial options and guarantees, management actions in response to emerging investment and fund 
solvency conditions have been modelled. Management actions encompass, but are not confined to investment allocation decisions, 
levels of reversionary and terminal bonuses and credited rates. Bonus rates are projected from current levels and varied in accordance 
with assumed management actions applying in the emerging investment and fund solvency conditions.

In all instances, the modelled actions are in accordance with approved local practice and therefore reflect the options actually 
available to management. For the PAC with-profits fund, the actions assumed are consistent with those set out in the Principles and 
Practices of Financial Management which explains how regular and final bonus rates within the discretionary framework are determined, 
subject to the general legislative requirements applicable.

(v)  Level of required capital
In adopting the EEV Principles, Prudential has based required capital on its internal targets subject to it being at least the local statutory 
minimum requirements. For with-profits business written in a segregated life fund, as is the case in Asia and the UK, the capital 
available in the fund is sufficient to meet the required capital requirements. For shareholder-backed business the following capital 
requirements apply:

 — Asia operations: the level of required capital has been set to an amount at least equal to the higher of local statutory requirements 

and the internal target;

 — US operations: the level of required capital has been set at 250 per cent of the risk-based capital required by the National Association 

of Insurance Commissioners (NAIC) at the Company Action Level (CAL); and

 — UK insurance operations: the capital requirements are set to an amount at least equal to the higher of Solvency I Pillar I and Pillar II 

requirements for shareholder-backed business of UK insurance operations as a whole.

(vi)  With-profits business and the treatment of the estate 
The proportion of surplus allocated to shareholders from the PAC with-profits fund has been based on the present level of 10 per cent. 
The value attributed to the shareholders’ interest in the estate is derived by increasing final bonus rates (and related shareholder 
transfers) so as to exhaust the estate over the lifetime of the in-force with-profits business. In any scenarios where the total assets of the 
life fund are insufficient to meet policyholder claims in full, the excess cost is fully attributed to shareholders. Similar principles apply, 
where appropriate, for other with-profits funds of the Group’s Asia operations.

(vii)  Internal asset management
The new business and in-force results from long-term business include the projected value of profits or losses from asset management 
and service companies that support the Group’s covered insurance businesses. The results of the Group’s asset management operations 
include the current year profits from the management of both internal and external funds. EEV basis shareholders’ other income and 
expenditure is adjusted to deduct the unwind of the expected internal asset management profit margin for the year. The deduction is 
on a basis consistent with that used for projecting the results for covered insurance business. Group operating profit accordingly includes 
the variance between actual and expected profit in respect of management of the covered business assets.

(viii)  Allowance for risk and risk discount rates
Overview
Under the EEV Principles, discount rates used to determine the present value of future cash flows are set by reference to risk-free rates 
plus a risk margin. The risk margin should reflect any non-diversifiable risk associated with the emergence of distributable earnings that 
is not allowed for elsewhere in the valuation. Prudential has selected a granular approach to better reflect differences in market risk 
inherent in each product group. The risk discount rate so derived does not reflect an overall Group market beta but instead reflects the 
expected volatility associated with the cash flows for each product category in the embedded value model.

Since financial options and guarantees are explicitly valued under the EEV methodology, discount rates under EEV are set excluding 

the effect of these product features.

The risk margin represents the aggregate of the allowance for market risk, additional allowance for credit risk where appropriate, 

and allowance for non-diversifiable non-market risk. No allowance is required for non-market risks where these are assumed to 
be fully diversifiable. 

Market risk allowance
The allowance for market risk represents the beta multiplied by an equity risk premium. Except for UK shareholder-backed annuity 
business (as explained below) such an approach has been used for the Group’s businesses. 

The beta of a portfolio or product measures its relative market risk. The risk discount rates reflect the market risk inherent in each 
product group and hence the volatility of product cash flows. These are determined by considering how the profits from each product 
are affected by changes in expected returns on various asset classes. By converting this into a relative rate of return, it is possible to derive 
a product-specific beta.

Product level betas reflect the most recent product mix to produce appropriate betas and risk discount rates for each major 

product grouping.

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Additional credit risk allowance
The Group’s methodology is to allow appropriately for credit risk. The allowance for total credit risk is to cover:

 — Expected long-term defaults;
 — Credit risk premium (to reflect the volatility in downgrade and default levels); and
 — Short-term downgrades and defaults.

These allowances are initially reflected in determining best estimate returns and through the market risk allowance described above. 
However, for those businesses largely backed by holdings of debt securities, these allowances in the projected returns and market risk 
allowances may not be sufficient and an additional allowance may be appropriate.

The practical application of the allowance for credit risk varies depending upon the type of business as described below:

Asia operations 
For Asia operations, the allowance for credit risk incorporated in the projected rates of return and the market risk allowance are sufficient. 
Accordingly no additional allowance for credit risk is required. 

The projected rates of return for holdings of corporate bonds comprise the risk-free rate plus an assessment of long-term spread over 

the risk-free rate.

US operations (Jackson)
For Jackson business, the allowance for long-term defaults is reflected in the risk margin reserve (RMR) charge which is deducted 
in determining the projected spread margin between the earned rate on the investments and the policyholder crediting rate. 

The risk discount rate incorporates an additional allowance for credit risk premium and short-term downgrades and defaults as shown 

in note 14(ii). In determining this allowance a number of factors have been considered. These factors, in particular, include:

 — How much of the credit spread on debt securities represents an increased credit risk not reflected in the RMR long-term default 

assumptions, and how much is liquidity premium (which is the premium required by investors to compensate for the risk of longer-
term investments which cannot be easily converted into cash, and converted at the fair market value). In assessing this effect, 
consideration has been given to a number of approaches to estimating the liquidity premium by considering recent statistical data; 
and

 — Policyholder benefits for Jackson fixed annuity business are not fixed. It is possible in adverse economic scenarios to pass on 
a component of credit losses to policyholders (subject to guarantee features) through lower investment return rates credited 
to policyholders. Consequently, it is only necessary to allow for the balance of the credit risk in the risk discount rate.

The level of the additional allowance is assessed at each reporting period to take account of prevailing credit conditions and as the 
business in force alters over time. The additional allowance for variable annuity business has been set at one-fifth of the non-variable 
annuity business to reflect the proportion of the allocated holdings of general account debt securities.

The level of allowance differs from that for UK annuity business for investment portfolio differences and to take account of the 
management actions available in adverse economic scenarios to reduce crediting rates to policyholders, subject to guarantee features 
of the products. 

UK operations
(1) Shareholder-backed annuity business
For Prudential’s UK shareholder-backed annuity business, Prudential has used a market consistent embedded value (MCEV) approach 
to derive an implied risk discount rate which is then applied to the projected best estimate cash flows.

In the annuity MCEV calculations, as the assets are generally held to maturity to match long duration liabilities, the future cash flows 

are discounted using the swap yield curve plus an allowance for liquidity premium based on Prudential’s assessment of the expected 
return on the assets backing the annuity liabilities after allowing for: 

 — Expected long-term defaults, derived as a percentage of historical default experience based on Moody’s data for the period 1970 

to 2009, and the definition of the credit rating assigned to each asset held is the second highest credit rating published by Moody’s, 
Standard & Poor’s and Fitch;

 — A credit risk premium, derived as the excess over the expected long-term defaults, of the 95th percentile of historical cumulative 
defaults based on Moody’s data for the period 1970 to 2009, and subject to a minimum margin over expected long-term defaults 
of 50 per cent;

 — An allowance for a 1-notch downgrade of the asset portfolio subject to credit risk; and
 — An allowance for short-term downgrades and defaults.

For the purposes of presentation in the EEV results, the results on this basis are reconfigured. Under this approach the projected earned 
rate of return on the debt securities held is determined after allowing for expected long-term defaults and, where necessary, an 
additional allowance for an element of short-term downgrades and defaults to bring the allowance in the earned rate up to best estimate 
levels. The allowances for credit risk premium, 1-notch downgrade and the remaining element of short-term downgrade and default 
allowances are incorporated into the risk margin included in the discount rate, shown in note 14(iii). 

322

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued(2)  With-profits fund non-profit annuity business  
For UK non-profit annuity business including that attributable to the PAC with-profits fund, the basis for determining the aggregate 
allowance for credit risk is consistent with that applied for UK shareholder-backed annuity business (as described above). The allowance 
for credit risk for this business is taken into account in determining the projected cash flows to the with-profits fund, which are in turn 
discounted at the risk discount rate applicable to all of the projected cash flows of the fund. 

(3)  With-profits fund holdings of debt securities
The UK with-profits fund holds debt securities as part of its investment portfolio backing policyholder liabilities and unallocated surplus. 
The assumed earned rate for with-profits holdings of corporate bonds is defined as the risk-free rate plus an assessment of the long-term 
spread over gilts, net of expected long-term defaults. This approach is similar to that applied for equities and properties for which the 
projected earned rate is defined as the risk-free rate plus a long-term risk premium.

Allowance for non-diversifiable non-market risks 
The majority of non-market and non-credit risks are considered to be diversifiable. Finance theory cannot be used to determine the 
appropriate component of beta for non-diversifiable non-market risks since there is no observable risk premium associated with it that 
is akin to the equity risk premium. Recognising this, a pragmatic approach has been applied. 

A base level allowance of 50 basis points is applied to cover the non-diversifiable non-market risks associated with the Group’s 

businesses. For the Group’s US business and UK business other than shareholder-backed annuity, no additional allowance is necessary. 
For UK shareholder-backed annuity business a further allowance of 50 basis points is used to reflect the longevity risk which is of 
particular relevance. For the Group’s Asia operations in China, Indonesia, the Philippines, Taiwan, Thailand and Vietnam, additional 
allowances are applied for emerging market risk ranging from 100 to 250 basis points. 

(ix)  Foreign currency translation
Foreign currency profits and losses have been translated at average exchange rates for the year. Foreign currency assets and liabilities 
have been translated at year end rates of exchange. The principal exchange rates are shown in note A1 of the IFRS statements.

(x)  Taxation
In determining the post-tax profit for the year for covered business, the overall tax rate includes the impact of tax effects determined 
on a local regulatory basis. Tax payments and receipts included in the projected cash flows to determine the value of in-force business 
are calculated using rates that have been announced and substantively enacted by the end of the reporting year. 

(xi)  Inter-company arrangements
The EEV results for covered business incorporate annuities established in the PAC non-profit sub-fund from vesting pension policies in 
SAIF (which is not covered business). The EEV results also incorporate the effect of the reinsurance arrangement of non-profit immediate 
pension annuity liabilities of SAIF to PRIL. In addition, the free surplus and value of in-force business are calculated after taking account 
of the impact of contingent loan arrangements between Group companies (movements in the contingent loan liability are reflected via 
the projected cash flows in the value of in-force, and the related funding is reflected in free surplus).

(b)  Accounting presentation
(i)  Analysis of post-tax profit 
To the extent applicable, the presentation of the EEV post-tax profit for the year is consistent in the classification between 
operating and non-operating results with the basis that the Group applies for the analysis of IFRS basis results. Operating results 
reflect underlying results including longer-term investment returns (which are determined as described in note 13(b)(ii) below) 
and incorporate the following:

 — New business contribution, as defined in note 13(a)(ii);
 — Unwind of discount on the value of in-force business and other expected returns, as described in note 13(b)(iii);
 — The impact of routine changes of estimates relating to non-economic assumptions, as described in note 13(b)(iv); and 
 — Non-economic experience variances, as described in note 13(b)(v). 

In order to show the UK long-term business result on a comparable basis, the presentation of 2014 results has been adjusted to show 
the results of the sold PruHealth and PruProtect businesses separately.

Non-operating results comprise the recurrent items of:

 — Short-term fluctuations in investment returns; 
 — The mark to market value movements on core borrowings; and
 — The effect of changes in economic assumptions.

In addition, non-operating profit includes:

 — The effect on free surplus generated from the disposal of the Japan life business in 2015;
 — The gain on sale of the PruHealth and PruProtect businesses in 2014; and
 — The costs associated with the domestication of the Hong Kong branch which became effective on 1 January 2014.

Total profit attributable to shareholders and basic earnings per share include these items, together with actual investment returns. 
The Group believes that operating profit, as adjusted for these items, better reflects underlying performance.

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(ii)  Investment returns included in operating profit
For the investment element of the assets covering the net worth of long-term insurance business, investment returns are recognised 
in operating results at the expected long-term rate of return. These expected returns are calculated by reference to the asset mix of 
the portfolio. For the purpose of calculating the longer-term investment return to be included in the operating result of the PAC 
with-profits fund of UK operations, where assets backing the liabilities and unallocated surplus are subject to market volatility, asset 
values at the beginning of the reporting period are adjusted to remove the effects of short-term market movements as explained 
in note 13(b)(iii) below.

For the purpose of determining the long-term returns for debt securities of US operations for fixed annuity and other general account 

business, a risk margin charge is included which reflects the expected long-term rate of default based on the credit quality of the 
portfolio. For Jackson, interest-related realised gains and losses are amortised to the operating results over the maturity period of the sold 
bonds and for equity-related investments, a long-term rate of return is assumed, which reflects the aggregation of end-of-year risk-free 
rates and equity risk premium. For US variable annuity separate account business, operating profit includes the unwind of discount on 
the opening value of in-force adjusted to reflect end-of-year projected rates of return with the excess or deficit of the actual return 
recognised within non-operating profit, together with the related hedging activity.

For UK annuity business, rebalancing of the asset portfolio backing the liabilities to policyholders may, from time to time, take place 
to align it more closely with the internal benchmark of credit quality that management applies. Such rebalancing will result in a change 
in the projected yield on the asset portfolio and the allowance for default risk. The net effect of these changes is included in the result 
for the year. 

(iii)  Unwind of discount and other expected returns
The unwind of discount and other expected returns is determined by reference to:

 — The value of in-force business at the beginning of the year (adjusted for the effect of current period economic and operating 

assumption changes); and

 — Required capital and surplus assets.

In applying this general approach, the unwind of discount included in operating profit for the with-profits business of UK insurance 
operations is determined by reference to the opening value of in-force, as adjusted for the effects of short-term investment volatility due 
to market movements (ie smoothed). In the summary statement of financial position and for total profit reporting, asset values and 
investment returns are not smoothed. At 31 December 2015 the shareholders’ interest in the smoothed surplus assets used for this 
purpose only, were £58 million lower (31 December 2014: £194 million lower) than the surplus assets carried in the statement of financial 
position.

(iv)  Effect of changes in operating assumptions
Operating profit includes the effect of changes to non-economic assumptions on the value of in-force at the end of the year. 
For presentational purposes, the effect of change is delineated to show the effect on the opening value of in-force as operating 
assumption changes, with the experience variance subsequently being determined by reference to the end-of-year assumptions 
(see note 13(b)(v) below).

(v)  Operating experience variances
Operating profit includes the effect of experience variances on non-economic assumptions, such as persistency, mortality and morbidity, 
expenses and other factors, which are calculated with reference to the end-of-year assumptions. 

(vi)  Effect of changes in economic assumptions
Movements in the value of in-force business at the beginning of the year caused by changes in economic assumptions, net of the related 
change in the time value of cost of options and guarantees, are recorded in non-operating results.

14  Assumptions

Principal economic assumptions
The EEV basis results for the Group’s operations have been determined using economic assumptions where the long-term expected 
rates of return on investments and risk discount rates are set by reference to year end rates of return on government bonds. Expected 
returns on equity and property asset classes and corporate bonds are derived by adding a risk premium, based on the Group’s long-term 
view, to the risk-free rate.

The total profit that emerges over the lifetime of an individual contract as calculated using the embedded value basis is the same 
as that calculated under the IFRS basis. Since the embedded value basis reflects discounted future cash flows, under this methodology 
the profit emergence is advanced, thus more closely aligning the timing of the recognition of profit with the efforts and risks of current 
management actions, particularly with regard to business sold during the year.

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Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued 
(i)  Asia operations notes (b), (c)

China
Hong Kong notes (b), (c)
Indonesia
Korea
Malaysia note (c)
Philippines
Singapore note (c)
Taiwan
Thailand
Vietnam
Total weighted risk discount rate note (a)

Risk discount rate %

New business

31 Dec

In force

31 Dec

2015

9.4
3.7
12.8
6.1
6.6
11.3
4.3
4.0
9.3
13.8
5.9

2014

10.2
3.7
12.0
6.7
6.6
10.8
4.3
4.2
9.5
14.0
6.9

2015

9.4
3.7
12.8
5.7
6.7
11.3
5.1
3.9
9.3
13.8
6.4

2014

10.2
3.7
12.0
6.5
6.6
10.8
5.0
4.1
9.5
14.0
6.6

10-year government 
bond yield %

Expected long-term 
inflation %

31 Dec

31 Dec

2015

2014

2015

2014

2.9
2.3
8.9
2.1
4.2
4.6
2.6
1.0
2.5
7.1

3.7
2.2
7.9
2.6
4.1
4.0
2.3
1.6
2.7
7.2

2.5
2.3
5.0
3.0
2.5
4.0
2.0
1.0
3.0
5.5

2.5
2.3
5.0
3.0
2.5
4.0
2.0
1.0
3.0
5.5

Notes
(a) 

(b) 

(c) 

The weighted risk discount rates for Asia operations shown above have been determined by weighting each country’s risk discount rates by reference to the 
post-tax EEV basis new business result and the closing value of in-force business. The changes in the risk discount rates for individual Asia territories reflect the 
movements in government bond yields, together with the effects of movements in the allowance for market risk and changes in product mix. 
For Hong Kong, the assumptions shown are for US dollar denominated business. For other territories, the assumptions are for local currency denominated 
business. 
Equity risk premiums in Asia range from 3.5 per cent to 8.6 per cent (2014: from 3.5 per cent to 8.7 per cent). The mean equity return assumptions for the most 
significant equity holdings of the Asia operations were:

Hong Kong 
Malaysia
Singapore

(ii)  US operations 

Assumed new business spread margins:*

Fixed annuity business:†
January to June issues
July to December issues
Fixed index annuity business:
January to June issues
July to December issues

Institutional business

Allowance for long-term defaults included in projected spread note 13 (a)(viii)
Risk discount rate:

Variable annuity:

Risk discount rate
Additional allowance for credit risk included in risk discount rate note 13 (a)(viii)

Non-variable annuity:
Risk discount rate
Additional allowance for credit risk included in risk discount rate note 13 (a)(viii)

Weighted average total:

New business
In force

US 10-year treasury bond rate at end of year
Pre-tax expected long-term nominal rate of return for US equities
Expected long-term rate of inflation
Equity risk premium
S&P equity return volatility note (v)

*  Including the proportion of variable annuity business invested in the general account and fixed index annuity business, the assumed spread margin grades 

up linearly by 25 basis points to a long-term assumption over five years.

† Including the proportion of variable annuity business invested in the general account.

31 Dec 2015  %

31 Dec 2014  %

6.3
10.2
8.6

6.2
10.1
8.3

31 Dec 2015  %

31 Dec 2014  %

1.25
1.5

1.5
1.75
0.7
0.24

6.8
0.2

3.9
1.0

6.7
6.2
2.3
6.3
2.8
4.0
18.0

1.5
1.5

2.0
2.0
0.7
0.25

6.9
0.2

3.9
1.0

6.7
6.2
2.2
6.2
2.8
4.0
18.0

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(iii)  UK insurance operations 

Shareholder-backed annuity business:
Risk discount rate:note 
New business
In force

Pre-tax expected long-term nominal rate of return for shareholder-backed annuity business: note

New business
In force
Other business:
Risk discount rate:*
New business
In force

Pre-tax expected long-term nominal rates of investment return:

UK equities
Overseas equities
Property
15-year gilt rate
Corporate bonds

Expected long-term rate of inflation
Equity risk premium

*  The 2014 risk discount rates exclude the sold PruHealth and PruProtect businesses.

31 Dec 2015  %

31 Dec 2014  %

5.7
7.4

3.5
3.5

5.6
5.7

6.5
6.9

4.1
3.2

5.5
5.9

6.4
6.3 to 9.4
5.2
2.4
4.1
3.1
4.0

6.2
6.2 to 9.0
4.9
2.2
3.8
 3.0 
4.0

Note
For shareholder-backed annuity business, the movements in the pre-tax long-term nominal rates of return and risk discount rates for new and in-force businesses 
reflect the effect of changes in asset yields (based on average yields for new business). 

Stochastic assumptions
Details are given below of the key characteristics of the models used to determine the time value of the financial options and guarantees 
as referred to in note 13(a)(iv).

(iv)  Asia operations
 — The stochastic cost of guarantees is primarily of significance for the Hong Kong, Korea, Malaysia, Singapore and Taiwan operations. 
 — The principal asset classes are government and corporate bonds. 
 — The asset return models are similar to the models as described for UK insurance operations below.
 — The volatility of equity returns ranges from 18 per cent to 35 per cent, and the volatility of government bond yields ranges from 

0.9 per cent to 2.3 per cent for both years.

(v)  US operations (Jackson)
 — Interest rates and equity returns are projected using a log-normal generator reflecting historical market data.
 — Corporate bond returns are based on treasury yields plus a spread that reflects current market conditions.
 — The volatility of equity returns ranges from 18 per cent to 27 per cent, and the standard deviation of interest rates ranges from 

2.2 per cent to 2.5 per cent for both years.

(vi)  UK insurance operations
 — Interest rates are projected using a stochastic interest rate model calibrated to the current market yields.
 — Equity returns are assumed to follow a log-normal distribution. 
 — The corporate bond return is calculated based on a risk-free bond return plus a mean-reverting spread.
 — Property returns are also modelled on a risk-free bond return plus a risk premium with a stochastic process reflecting total property 

returns.

 — The standard deviation of equities and property ranges from 15 per cent to 20 per cent for both years.

326

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continuedOperating assumptions
Best estimate assumptions
Best estimate assumptions are used for the cash flow projections, where best estimate is defined as the mean of the distribution of future 
possible outcomes. The assumptions are reviewed actively and changes are made when evidence exists that material changes in future 
experience are reasonably certain.

Assumptions required in the calculation of the value of options and guarantees, for example relating to volatilities and correlations, 
or dynamic algorithms linking liabilities to assets, have been set equal to the best estimates and, wherever material and practical, reflect 
any dynamic relationships between the assumptions and the stochastic variables. 

Demographic assumptions
Persistency, mortality and morbidity assumptions are based on an analysis of recent experience, but also reflect expected future 
experience. Where relevant, when calculating the time value of financial options and guarantees, policyholder withdrawal rates vary 
in line with the emerging investment conditions according to management’s expectations.

Expense assumptions
Expense levels, including those of service companies that support the Group’s long-term business operations, are based on internal 
expense analysis investigations and are appropriately allocated to acquisition of new business and renewal of in-force business. 
Exceptional expenses are identified and reported separately. For mature business, it is Prudential’s policy not to take credit for future cost 
reduction programmes until the savings have been delivered. For businesses which are currently sub-scale (China, Malaysia Takaful and 
Taiwan), and India (where the business model is being adapted as the industry continues to adjust to regulatory changes), expense 
overruns are reported where these are expected to be short-lived.

For Asia operations, the expenses comprise costs borne directly and recharged costs from the Asia regional head office, that are 
attributable to covered business. The assumed future expenses for these operations also include projections of these future recharges. 
Development expenses are charged as incurred.

Corporate expenditure, which is included in other income and expenditure, comprises:

 — Expenditure for Group head office, to the extent not allocated to the PAC with-profits funds, together with Solvency II implementation 

and restructuring costs, which are charged to the EEV basis results as incurred; and

 — Expenditure of the Asia regional head office that is not allocated to the covered business or asset management operations which 
is charged as incurred. These costs are primarily for corporate related activities and are included within corporate expenditure. 

Tax rates
The assumed long-term effective tax rates for operations reflect the incidence of taxable profits and losses in the projected cash flows 
as explained in note 13(a)(x).

The local standard corporate tax rates applicable for the most significant operations are as follows:

Standard corporate tax rates

Asia operations:
Hong Kong
Indonesia
Malaysia 
Singapore
US operations
UK operations†

%

16.5*
25.0
2015: 25.0; from 2016: 24.0
17.0
35.0
2015: 20.0; from 2017: 19.0; from 2020: 18.0 

*  16.5 per cent on 5 per cent of premium income
† The impact of the reductions in future UK corporate tax rates on the opening value of in-force business is £55 million as shown in note 4(iv)(b). 

15  Effect of Solvency II on EEV basis results on 1 January 2016

The Solvency II framework is effective from 1 January 2016. For our operations in Asia and the US, there is no impact on the EEV results 
since Solvency II does not act as the local constraint on the ability to distribute profits to the Group. The EEV basis results and profile 
of free surplus generation for these businesses will continue to be driven by local regulatory and target capital requirements.

For the UK insurance operations Solvency II will impact the EEV results as it changes the local regulatory valuation of net worth and 

capital requirements, affecting the components of the EEV and the expected profile of free surplus generation. In line with guidance 
provided by the CFO Forum in October 2015, the impact of Solvency II on the UK EEV has not been included in the results presented 
in this section. An early estimate on the likely impact of Solvency II on the EEV net worth and value of in-force business is provided 
in section II(i) of the additional unaudited information.

327

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional information 
16 New business premiums and contributions note (i)

Group insurance operations
Asia
US
UK note (iv)

Group total note (iv)

Asia insurance operations
Cambodia
Hong Kong
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam

SE Asia operations including Hong Kong
China note (ii)
Korea
Taiwan
India note (iii)

Single

Regular

Annual premium 
and contribution
 equivalents 
(APE)
note 13(a)(ii)

 Present value 
of new business 
premiums 
(PVNBP)
note 13(a)(ii)

2015  £m 2014  £m 2015  £m 2014  £m 2015  £m 2014  £m 2015  £m 2014  £m

 2,120 
 17,286 
 8,463 

 2,272 
 15,555 
 6,681 

 2,641 
 – 
 179 

 2,010 
 – 
 166 

 2,853 
 1,729 
 1,025 

 2,237 
 1,556 
 834 

 15,208 
 17,286 
 9,069 

 12,331 
 15,555 
 7,305 

 27,869 

 24,508 

 2,820 

 2,176 

 5,607 

 4,627 

 41,563 

 35,191 

 – 
 546 
 230 
 100 
 146 
 454 
 69 
 6 

 – 
 419 
 280 
 117 
 121 
 677 
 92 
 4 

 1,551 
 308 
 182 
 45 
 34 

 1,710 
 239 
 212 
 83 
 28 

 8 
 1,158 
 303 
 201 
 44 
 264 
 88 
 82 

 2,148 
 111 
 123 
 127 
 132 

 3 
 603 
 357 
 189 
 39 
 289 
 74 
 61 

 1,615 
 81 
 92 
 116 
 106 

 8 
 1,213 
 326 
 211 
 59 
 309 
 95 
 83 

 2,304 
 142 
 141 
 131 
 135 

 3 
 645 
 385 
 201 
 51 
 357 
 83 
 61 

 38 
 7,007 
 1,224 
 1,208 
 287 
 2,230 
 422 
 343 

 16 
 3,861 
 1,619 
 1,284 
 248 
 2,683 
 392 
 247 

 1,786 
 105 
 113 
 124 
 109 

 12,759 
 739 
 780 
 442 
 488 

 10,350 
 550 
 609 
 462 
 360 

Total Asia insurance operations

 2,120 

 2,272 

 2,641 

 2,010 

 2,853 

 2,237 

 15,208 

 12,331 

US insurance operations
Variable annuities 
Elite Access (variable annuity)
Fixed annuities
Fixed index annuities
Wholesale

Total US insurance operations

UK and Europe insurance operations note (iv)
Individual annuities
Bonds
Corporate pensions
Individual pensions
Income drawdown
Other products

Total retail note (iv)
Wholesale

 11,977 
 3,144 
 477 
 458 
 1,230 

 10,899 
 3,108 
 527 
 370 
 651 

 17,286 

 15,555 

 565 
 3,327 
 175 
 1,185 
 1,024 
 679 

 6,955 
 1,508 

 1,065 
 2,934 
 92 
 508 
 352 
 20 

 4,971 
 1,710 

Total UK and Europe insurance operations note (iv)

 8,463 

 6,681 

 – 
 – 
 – 
 – 
 – 

 – 

 – 
 – 
 135 
 32 
 – 
 12 

 179 
 – 

 179 

 – 
 – 
 – 
 – 
 – 

 – 

 1,198 
 314 
 48 
 46 
 123 

 1,090 
 311 
 53 
 37 
 65 

 11,977 
 3,144 
 477 
 458 
 1,230 

 10,899 
 3,108 
 527 
 370 
 651 

 1,729 

 1,556 

 17,286 

 15,555 

 – 
 – 
 138 
 22 
 – 
 6 

 166 
 – 

 166 

 57 
 333 
 152 
 150 
 102 
 80 

 874 
 151 

 1,025 

 106 
 294 
 147 
 72 
 35 
 9 

 663 
 171 

 834 

 565 
 3,328 
 600 
 1,295 
 1,024 
 749 

 7,561 
 1,508 

 1,065 
 2,937 
 592 
 595 
 352 
 54 

 5,595 
 1,710 

 9,069 

 7,305 

Group total note (iv)

 27,869 

 24,508 

 2,820 

 2,176 

 5,607 

 4,627 

 41,563 

 35,191 

Notes
(i) 

The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting year that have the potential to generate 
profits for shareholders. The amounts shown are not, and not intended to be, reflective of premium income recorded in the IFRS income statement.

(ii)  New business in China is included at Prudential’s 50 per cent interest in the China life operation.
(iii)  New business in India is included at Prudential’s 26 per cent interest in the India life operation.
(iv)  The 2014 UK and Europe insurance operations comparatives have been adjusted to exclude the contribution from the sold PruHealth and PruProtect 
businesses (APE sales of £23 million and PVNBP of £166 million), following the disposal of our 25 per cent interest in the businesses in November 2014.

328

Prudential plc Annual Report 2015 www.prudential.co.ukNotes on the EEV basis results continued 
 
Statement of directors’ responsibilities in respect of the  
European Embedded Value (EEV) basis supplementary information

The directors have chosen to 
prepare supplementary 
information in accordance with 
the EEV Principles issued in 
May 2004 by the European CFO 
Forum as supplemented by the 
Additional Guidance on EEV 
Disclosures issued in October 
2005 and the Additional 
Guidance on the impact 
of Solvency II issued 
in October 2015. 

When compliance with the EEV Principles 
is stated, those principles require the 
directors to prepare supplementary 
information in accordance with the 
Embedded Value Methodology (EVM) 
contained in the EEV Principles and to 
disclose and explain any non-compliance 
with the EEV guidance included 
in the EEV Principles.

In preparing the EEV supplementary 
information, the directors have:

 — Prepared the supplementary 

information in accordance with the 
EEV Principles; 

 — Identified and described the business 

covered by the EVM;

 — Applied the EVM consistently to the 

covered business;

 — Determined assumptions on a realistic 

basis, having regard to past, current and 
expected future experience and to any 
relevant external data, and then applied 
them consistently;

 — Made estimates that are reasonable and 

consistent; and

 — Described the basis on which business 
that is not covered business has been 
included in the supplementary 
information, including any material 
departures from the accounting 
framework applicable to the Group’s 
financial statements.

329

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcIndependent auditor’s report to Prudential plc on the  
European Embedded Value (EEV) basis supplementary information 

The purpose of this report and 
restrictions on its use by persons 
other than the Company 
This report is made solely to the Company 
in accordance with the terms of our 
engagement. Our audit work has been 
undertaken so that we might state to the 
Company those matters we have been 
engaged to state in this report and for 
no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company for our audit work, for this 
report, or for the opinions we have formed.

Rees Aronson

for and on behalf of KPMG LLP
Chartered Accountants
London

8 March 2016

Respective responsibilities of 
directors and auditor
As explained more fully in the directors’ 
responsibilities statement set out on 
page 329, the directors have accepted 
responsibility for the preparation 
of the supplementary information 
on the EEV basis in accordance with 
the EEV Principles. 

Our responsibility is to audit, and express 
an opinion on, the supplementary 
information in accordance with the terms 
of our engagement and in accordance with 
International Standards on Auditing (UK 
and Ireland). Those standards require us 
to comply with the Auditing Practices 
Board’s Ethical Standards for Auditors.

Scope of an audit of financial 
statements performed in accordance 
with ISAs (UK and Ireland)
A description of the scope of an audit 
of financial statements is provided on 
our website at www.kpmg.com/uk/
auditscopeother2014  This report is 
made subject to important explanations 
regarding our responsibilities, as published 
on that website, which are incorporated 
into this report as if set out in full and 
should be read to provide an 
understanding of the purpose of this 
report, the work we have undertaken 
and the basis of our opinions. 

Opinions and conclusions arising 
from our audit  

Our opinion on the EEV basis 
supplementary information 
is unmodified
We have audited the EEV basis 
supplementary information of 
Prudential plc (the Company) for the 
year ended 31 December 2015 set out 
in the EEV basis results and Notes on 
the EEV basis results pages. The EEV 
basis supplementary information should 
be read in conjunction with the Group 
financial statements.

In our opinion, the EEV basis 
supplementary information of the 
Company for the year ended 31 December 
2015 has been properly prepared, in all 
material respects, in accordance with the 
European Embedded Value Principles 
issued in May 2004 by the European CFO 
Forum as supplemented by the Additional 
Guidance on European Embedded Value 
Disclosures issued in October 2005 and 
the Additional Guidance on the impact of 
Solvency II issued in October 2015 
(together ‘the EEV Principles’) using the 
methodology and assumptions set out 
in the Notes on the EEV basis results.

This report is made solely to the Company 
in accordance with the terms of our 
engagement. Our audit work has been 
undertaken so that we might state to the 
Company those matters we have been 
engaged to state in this report and for 
no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company for our audit work, for this 
report, or for the opinions we have formed. 

330

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional 
information 

 332	 	Index	to	the	additional	unaudited	

financial	information

 358	 	Risk	factors
 364	 	Glossary
368	 	Shareholder	information
371	 	How	to	contact	us

Scholarship scheme

The Prudential scholarship scheme 
in Ghana and Kenya will help more 
than 700 students to complete their 
secondary school education. Find 
out more on page 62. 

7

	Our	communities

331

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I. 

IFRS profit and loss information

333  

a   Analysis of long-term insurance business pre-tax IFRS operating 

profit based on longer-term investment returns by driver

b  Asia operations – analysis of IFRS operating profit by territory
c   Analysis of asset management operating profit based on longer-term 

investment returns

d   Contribution to UK Life financial metrics from specific management 
actions undertaken to position the balance sheet more effectively 
under the new Solvency II regime

Other information

a  Holding company cash flow
b  Funds under management
c  Solvency II capital position at 31 December 2015
d  IGD capital position at 31 December 2015
e   Reconciliation of expected transfer of value of in-force business 

(VIF) and required capital to free surplus

f  Foreign currency source of key metrics
g  Option schemes
h  Selected historical financial information of Prudential
i  Effect of Solvency II on EEV basis results on 1 January 2016

338  
339  

340  

II. 

341   
342  
343  
346  
347  

350  
351   
353  
355  

332

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information

I:  IFRS profit and loss information

a  Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term investment returns 
by driver
This schedule classifies the Group’s pre-tax operating earnings from long-term insurance operations into the underlying drivers of those 
profits, using the following categories:

 — Spread income represents the difference between net investment income (or premium income in the case of the UK annuities new 
business) and amounts credited to certain policyholder accounts. It excludes the operating investment return on shareholder net 
assets, which has been separately disclosed as expected return on shareholder assets.

 — Fee income represents profits driven by net investment performance, being asset management fees that vary with the size of the 

underlying policyholder funds net of investment management expenses.

 — With-profits business represents the gross of tax shareholders’ transfer from the with-profits fund for the year.
 — Insurance margin primarily represents profits derived from the insurance risks of mortality and morbidity.
 — Margin on revenues primarily represents amounts deducted from premiums to cover acquisition costs and administration expenses.
 — Acquisition costs and administration expenses represent expenses incurred in the year attributable to shareholders. It excludes items 
such as restructuring costs and Solvency II costs which are not included in the segment profit for insurance as well as items that are 
more appropriately included in other sources of earnings lines (eg investment expenses are netted against investment income as 
part of spread income or fee income as appropriate). 

 — DAC adjustments comprise DAC amortisation for the year, excluding amounts related to short-term fluctuations in investment 

returns, net of costs deferred in respect of new business.

Analysis of pre-tax IFRS operating profit by source and margin analysis of Group long-term insurance business
The following analysis expresses certain of the Group’s sources of operating profit as a margin of policyholder liabilities or other suitable 
driver. Details on the calculation of the Group’s average policyholder liability balances are given in note (iv). 

2015  £m

Asia 

US 

UK 

Total

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs	note	(i)
Administration expenses 
DAC adjustments	note	(vi)

Expected return on shareholder assets

153
162
45
783
1,732

(1,161)
(701)
124
72

1,209

746
1,672
 – 
796
 – 

(939)
(828)
218
26

1,691

Impact of specific management actions in second 

half of 2015 ahead of Solvency II

 – 

 – 

258
62
269
180
179

(86)
(159)
(2)
127

828

339

1,157
1,896
314
1,759
1,911

(2,186)
(1,688)
340
225

3,728

339

Long-term business operating profit

 1,209 

 1,691 

 1,167 

 4,067 

See notes at the end of this section.

Average
 liability 
note (iv)

73,511
125,380
106,749

Total 
bps 
note (ii)

157
151
29

5,607
206,423

(39)%
(82)

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs	note	(i)
Administration expenses 
DAC adjustments	note	(vi)

Expected return on shareholder assets

Long-term business operating profit

See notes at the end of this section.

Asia 

US 

125
155
 43 
675
 1,545 

(1,031)
(618)
92
64

 1,050 

 734
1,402
 – 
670
 – 

(887)
(693)
191
14

 1,431 

2014 AER  £m

UK
note (v) 

272
61
255
73
176

(96)
(143)
(6)
137

 729 

Total 

1,131
1,618
298
1,418
1,721

(2,014)
(1,454)
277
215

 3,210 

Average 
liability 
note (iv)

 67,252 
 110,955 
 101,290 

Total 
bps 
note (ii)

168
146
29

 4,627 
 186,049 

(44)%
(78)

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a  Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term investment returns 
by driver continued

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs	note	(i)
Administration expenses 
DAC adjustments	note	(vi)

Expected return on shareholder assets

Long-term business operating profit

See notes at the end of this section.

Asia

US

126
154
44
669
1,532

(1,025)
(615)
92
63

 1,040 

791
1,511
 – 
722
 – 

(956)
(747)
206
16

 1,543 

Margin analysis of long-term insurance business – Asia

Long-term business 

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

2015

Average 
liability 
note (iv)
£m

11,039
16,088
17,446

Margin 
note (ii)
bps

139
101
26

Profit 

£m

153
162
45
783
1,732

Profit 

£m

125
155
43
675
1,545

Acquisition costs	note	(i)
Administration expenses
DAC adjustments	note	(vi)

Expected return on shareholder assets

Operating profit

(1,161)

2,853
(701) 27,127
124
72

(258)

(41)% (1,031)
(618)
92
64

1,209

1,050

See notes at the end of this section.

2014 CER  £m 
note (iii)

UK 
note (v)

272
61
255
73
176

(96)
(143)
(6)
137

 729 

Asia

2014 AER

Average 
liability 
note (iv) 
£m

9,183
14,987
14,823

2,237
24,170

Average 
liability 
note (iv)

69,628
116,507
101,653

Total
 bps 
note (ii)

171
148
29

4,778
194,588

(43)%
(77)

Total

1,189
1,726
299
1,464
1,708

(2,077)
(1,505)
292
216

 3,312 

2014 CER 
 note (iii)

Average 
liability 
note (iv) 
£m

9,333
14,967
15,186

Margin 
note (ii) 
bps

135
103
29

2,267
24,300

(45)%
(253)

Margin 
note (ii)
bps

136
103
29

Profit 

£m

126
154
44
669
1,532

(46)% (1,025)
(615)
(256)
92
63

1,040

Analysis of Asia operating profit drivers:
 — Spread income increased by 21 per cent at constant exchange rates to £153 million in 2015, predominantly reflecting the growth of 

the Asia non-linked policyholder liabilities.

 — Fee income increased by 5 per cent at constant exchange rates from £154 million in 2014 to £162 million in 2015, broadly in line with 

the increase in movement in average unit-linked liabilities.

 — Insurance margin increased by 17 per cent at constant exchange rates to £783 million in 2015, predominantly reflecting the continued 

growth of the in-force book, which contains a relatively high proportion of risk-based products.

 — Margin on revenues increased by £200 million at constant exchange rates to £1,732 million in 2015, primarily reflecting higher 

premium income recognised in the year.

 — Acquisition costs increased by 13 per cent at constant exchange rates (AER 13 per cent) to £1,161 million in 2015, compared to the 

26 per cent increase in APE sales (AER 28 per cent increase), resulting in a decrease in the acquisition costs ratio. The analysis above 
uses shareholder acquisition costs as a proportion of total APE sales. If with-profits APE sales were excluded from the denominator 
the acquisition cost ratio would become 68 per cent (2014: 66 per cent at CER), the small increase being the result of changes to 
product and country mix.

 — Administration expenses increased by 14 per cent at constant exchange rates to £701 million in 2015 as the business continues to 

expand. At constant exchange rates, the administration expense ratio has increased from 253 basis points in 2014 to 258 basis points 
in 2015, the result of changes to product and country mix.

334

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continued 
 
Margin analysis of long-term insurance business – US

2015

Average 
liability 
note (iv)
 £m

30,927
86,921

Margin 
note (ii) 
bps

241
192

Profit 

£m

746
1,672
796

US

2014 AER

Average 
liability 
note (iv) 
£m

28,650
72,492

Margin 
note (ii) 
bps

256
193

Profit 

£m

734
1,402
670

Profit

 £m

791
1,511
722

2014 CER 
note (iii)

Average 
liability 
note (iv) 
£m

30,876
78,064

Long-term business

Spread income
Fee income
Insurance margin
Expenses:

Acquisition costs	note	(i)
Administration expenses
DAC adjustments

Expected return on shareholder assets

Operating profit

(939)
1,729
(828) 125,380
218
26

1,691

(54)%
(66)

(887)
1,556
(693) 108,984
191
14

1,431

(57)%
(64)

(956)
1,677
(747) 117,393
206
16

1,543

See notes at the end of this section.

Margin 
note (ii) 
bps

256
194

(57)%
(64)

Analysis of US operating profit drivers: 
 — Spread income declined by 6 per cent at constant exchange rates (AER increased by 2 per cent) to £746 million in 2015. The reported 
spread margin decreased to 241 basis points from 256 basis points in 2014 primarily due to lower investment yields. Spread income 
benefited from swap transactions previously entered into to more closely match the asset and liability duration. Excluding this effect, 
the spread margin would have been 166 basis points (2014 CER: 182 basis points and AER: 183 basis points).

 — Fee income increased by 11 per cent at constant exchange rates (AER 19 per cent) to £1,672 million in 2015, primarily due to higher 

average separate account balances reflecting positive net cash flows from variable annuity business. Fee income margin has remained 
broadly in line with the prior year at 192 basis points (2014 CER: 194 basis points and AER: 193 basis points). 

 — Insurance margin represents operating profits from insurance risks, including variable annuity guarantees and other sundry items. 
Insurance margin increased to £796 million in 2015 compared to £722 million in the previous year at constant exchange rates, 
primarily due to higher fee income from variable annuity guarantees following positive net flows in recent periods into variable annuity 
business with guarantees. REALIC contributed £215 million to this total (2014: £233 million at constant exchange rates). 

 — Acquisition costs, which are commissions and expenses incurred to acquire new business, including those that are not deferrable, 
decreased in absolute terms at constant exchange rates in line with trends observed in recent years. As a percentage of APE sales, 
acquisition costs have decreased to 54 per cent, compared to 57 per cent in 2014. This is due to the continued increase in producers 
selecting asset-based commissions which are treated as an administrative expense in this analysis, rather than front-end commissions. 

 — Administration expenses increased to £828 million in 2015 compared to £747 million for 2014 at constant exchange rates (AER 

£693 million), primarily as a result of higher asset-based commissions paid on the larger 2015 separate account balance subject to 
these trail commissions. These are paid on policy anniversary dates and are treated as an administration expense in this analysis. 
Excluding these trail commissions, the resulting administration expense ratio would be unchanged at 36 basis points (2014: CER 36 
basis points and AER 36 basis points). 

335

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a  Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term investment returns 
by driver continued
Analysis of pre-tax operating profit before and after acquisition costs and DAC adjustments

2015  £m

2014 AER  £m

Other 
operating
 profits

Acquisition costs

Incurred Deferred

Total 

Other 
operating 
profits

Acquisition costs

Incurred Deferred

Total 

Other 
operating 
profits

2014 CER  £m 
note (iii)

Acquisition costs

Incurred Deferred

Total

Total operating profit 
before acquisition 
costs and DAC 
adjustments
Less new business 

strain
Other DAC 

adjustments 
– amortisation of 
previously deferred 
acquisition costs:
Normal
(Accelerated)/

Decelerated 

2,412

2,412

2,127

2,127

2,293

2,293

(939)

734

(205)

(887)

678

(209)

(956)

731

(225)

(514)

(514)

(2)

(2)

(474)

(474)

(13)

(13)

(511)

(511)

(14)

(14)

Total

2,412

(939)

218

1,691

2,127

(887)

191

1,431

2,293

(956)

206

1,543

Margin analysis of long-term insurance business – UK

Long-term business

Spread income
Fee income
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs	note	(i)
Administration expenses
DAC adjustments

Expected return on shareholders’ assets

Impact of specific management actions in second 

half of 2015 ahead of Solvency II

Operating profit

See notes at the end of this section.

Profit 

£m

258
62
269
180
179

(86)
(159)
(2)
127

828

339

1,167

2015

Average 
liability 
note (iv) 
£m

31,545
22,371
89,303

UK

Margin 
note (ii) 
bps

82
28
30

1,025
53,916

(8)%

(29)

2014 
note (v)

Average
 liability 
note (iv) 
£m

29,419
23,476
86,467

Margin 
note (ii) 
bps 

92
26
29

834
52,895

(12)%
(27)

Profit 

£m

272
61
255
73
176

(96)
(143)
(6)
137

729

 – 

729

336

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continued 
 
 
 
 
Analysis of UK operating profit drivers:
 — Spread income reduced from £272 million in 2014 to £258 million in 2015, mainly due to lower annuity new business profit post the 

reforms brought about by Pension Freedoms.

 — Fee income principally represents asset management fees from unit-linked business, including direct investment only business 

to group pension schemes, where liability flows are driven by a small number of large single mandate transactions and fee income 
mostly arises within our UK asset management business. Excluding these schemes, the fee margin on the remaining balances was 
43 basis points (2014: 41 basis points).

 — With-profits transfers increased from £255 million in 2014 to £269 million in 2015, due to an increase in terminal bonus rates. 
 — Insurance margin increased to £180 million in 2015, reflecting the higher contribution from longevity reinsurance transactions 

undertaken during the first half of the year, positive experience in the year and the modest net effect of the annual review of assumptions. 

 — Margin on revenues represents premium charges for expenses and other sundry net income received by the UK. The 2015 margin 

remained stable at £179 million compared to the previous year.

 — Acquisition costs incurred declined to £86 million, equivalent to 8 per cent of total APE sales in 2015 (2014: 12 per cent). The decline 
reflects a shift in business mix towards with-profits business where acquisition costs are funded by the estate. The acquisition cost 
ratio is also distorted by the high contribution to APE of bulk annuity sales in the year, where acquisition costs are comparatively lower. 
Acquisition costs expressed as a percentage of shareholder-backed APE sales (excluding the bulk annuity transactions) were 
36 per cent (2014: 36 per cent). 

 — Administration expenses increased by £16 million to £159 million in 2015 largely due to increased spend associated with 

UK pension reforms.

 — The contribution from specific management actions undertaken in the second half of 2015 to position the balance sheet more 

effectively under the new Solvency II regime was £339 million. Further explanation and analysis is provided in Additional Unaudited 
IFRS Financial Information section I(d).

Notes to sources of earnings tables
(i) 

The ratio for acquisition costs is calculated as a percentage of APE sales including with-profits sales. Acquisition costs include only those relating to shareholder-
backed business. 

(ii)  Margin represents the operating return earned in the year as a proportion of the relevant class of policyholder liabilities excluding unallocated surplus. 
(iii)  The 2014 comparative information has been presented at AER and CER so as to eliminate the impact of exchange translation. CER results are calculated by 

translating prior year results using the current year foreign exchange rates. All CER profit figures have been translated at current year average rates. For Asia 
CER average liability calculations, the policyholder liabilities have been translated using current year opening and closing exchange rates. For the US CER 
average liability calculations, the policyholder liabilities have been translated at the current year month end closing exchange rates. See also note A1. 
(iv)  For UK and Asia, opening and closing policyholder liabilities have been used to derive an average balance for the year, as a proxy for average balances 

throughout the year. The calculation of average liabilities for Jackson is derived from month end balances throughout the year as opposed to opening and 
closing balances only. Average liabilities for spread income are based on the general account liabilities to which spread income attaches. Average liabilities 
used to calculate the administrative expense margin exclude the REALIC liabilities reinsured to third parties prior to the acquisition by Jackson. 
In order to show the UK long-term business on a comparable basis, the 2014 comparative results exclude the contribution from the sold PruHealth 
and PruProtect businesses.

(v) 

(vi)  The DAC adjustments contain a charge of £3 million in respect of joint ventures in 2015 (2014: AER credit of £11 million).

337

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I:  IFRS profit and loss information continued

b  Asia operations – analysis of IFRS operating profit by territory
Operating profit based on longer-term investment returns for Asia operations is analysed as follows:

Hong Kong
Indonesia
Malaysia 
Philippines
Singapore
Thailand
Vietnam

South-east Asia operations including Hong Kong
China
India
Korea
Taiwan
Other
Non-recurrent items	note	(ii)

Total insurance operations	note	(i)
Development expenses

Total long-term business operating profit
Eastspring Investments 

Total Asia operations 

2015  £m 

AER 
2014  £m

CER 
2014  £m

2014 AER
 vs 2015

2014 CER 
vs 2015

150
356
120
32
204
70
86

1,018
32
42
38
25
(4)
62

1,213
(4)

1,209
115

1,324

109
309
118
28
214
53
72

903
13
49
32
15
(9)
49

1,052
(2)

1,050
90

1,140

118
295
107
29
213
54
75

891
14
49
32
15
(9)
50

1,042
(2)

1,040
91

1,131

38%
15%
2%
14%
(5)%
32%
19%

13%
146%
(14)%
19%
67%
56%
27%

15%
100%

15%
28%

16%

27%
21%
12%
10%
(4)%
30%
15%

14%
129%
(14)%
19%
67%
56%
24%

16%
100%

16%
26%

17%

Notes
(i) 

Analysis of operating profit between new and in-force business
The result for insurance operations comprises amounts in respect of new business and business in force as follows:

New business strain*
Business in force
Non-recurrent itemsnote	(ii)

Total

2015  £m

2014  £m

(4)
1,155
62

1,213

AER

(18)
1,021
49

1,052

CER

(23)
1,015
50

1,042

*  The IFRS new business strain corresponds to approximately 0.1 per cent of new business APE premiums for 2015 (2014: approximately 0.8 per cent of new 

business APE).

The strain reflects the aggregate of the pre-tax regulatory basis strain to net worth after IFRS adjustments for deferral of acquisition costs and deferred income 
where appropriate.

(ii)  Other non-recurrent items of £62 million in 2015 (2014: £49 million) represent a number of items none of which are individually significant and that are not 

anticipated to reoccur in subsequent years.

338

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continued 
 
 
c  Analysis of asset management operating profit based on longer-term investment returns

M&G 
note (ii)

Eastspring 
Investments 
note (ii)

2015  £m

Prudential 
Capital

Operating income before performance-related fees
Performance-related fees

Operating income (net of commission)	note	(i)
Operating expense	note	(i)
Share of associate’s results
Group’s share of tax on joint ventures’ operating profit

Operating profit based on longer-term investment returns

Average funds under management
Margin based on operating income*
Cost/income ratio† 

939
22

961
(533)
14
–

442

304
3

307
(176)
–
(16)

115

£252.5bn
37bps
57%

£85.1bn
36bps
58%

118
–

118
(99)
–
–

19

M&G 
note (ii)

Eastspring 
 Investments 
notes (ii),(iii)

2014  £m

Prudential 
Capital

Operating income before performance-related fees
Performance-related fees

Operating income (net of commission)	note	(i)
Operating expense	note	(i)
Share of associate’s results
Group’s share of tax on joint ventures’ operating profit

Operating profit based on longer-term investment returns

Average funds under management
Margin based on operating income*
Cost/income ratio†

954
33

987
(554)
13
–

446

240
1

241
(140)
–
(11)

90

£250.0bn
38bps
58%

£68.8bn
35bps
59%

130
–

130
(88)
–
–

42

US

Total

321
–

321
(310)
–
–

11

1,682
25

1,707
(1,118)
14
(16)

587

US

Total

303
–

303
(291)
–
–

12

1,627
34

1,661
(1,073)
13
(11)

590

Notes
(i) 

Operating income and expense includes the Group’s share of contribution from joint ventures (but excludes any contribution from associates). 
In the income statement as shown in note B2 of the IFRS financial statements, these amounts are netted, tax deducted and shown as a single amount.

(ii)  M&G and Eastspring Investments can be further analysed as follows:

2015

2014

2015

2014

M&G

Operating income before performance-related fees

Margin 
of FUM* 
bps

Institutional‡ 
£m

87

84

357

361

Margin 
of FUM* 
bps

19

20

Eastspring Investments

Operating income before performance-related fees

Margin 
of FUM* 
bps

Institutional‡ 
£m

61

60

116

101

Margin 
of FUM* 
bps

21

22

Total 
£m

939

954

Total 
£m

304

240

Retail 
£m

582

593

Retail 
£m

188

139

Margin 
of FUM*
bps

37

38

Margin 
of FUM*
bps

36

35

*  Margin represents operating income before performance-related fees as a proportion of the related funds under management (FUM). Monthly closing internal 
and external funds managed by the respective entity have been used to derive the average. Any funds held by the Group’s insurance operations which are 
managed by third parties outside of the Prudential Group are excluded from these amounts.

† Cost/income ratio represents cost as a percentage of operating income before performance-related fees. 
‡ Institutional includes internal funds.

339

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I:  IFRS profit and loss information continued

d  Contribution to UK Life financial metrics from specific management actions undertaken to position the balance 
sheet more effectively under the new Solvency II regime
In the second half of 2015 and ahead of securing Solvency II internal model approval, a number of specific actions were taken by 
Prudential’s UK life business to position the balance sheet more efficiently under the new regime. These actions included extending 
the reinsurance of longevity risk to cover £8.7 billion of annuity liabilities (on a Pillar 1 basis) by the end of 2015 (end 2014: programme 
covered £2.3 billion of liabilities). It also included the repositioning of the fixed income asset portfolio, increasing to 95 per cent the 
proportion that would benefit from the matching adjustment under Solvency II. The effect of these actions on the UK’s long-term IFRS 
operating profit, underlying free surplus generation and EEV operating profit, is shown in the tables below. 

IFRS operating profit of UK long-term business

Shareholder annuity new business
In-force business:

Longevity reinsurance transactions
Impact of specific management actions ahead of Solvency II

With-profits and other in-force

Total Life IFRS operating profit

Underlying free surplus generation of UK long-term business

Expected in-force and return on net worth
Longevity reinsurance transactions
Impact of specific management actions ahead of Solvency II

Changes in operating assumptions, experience variances and Solvency II and 

other restructuring costs

Underlying free surplus generated from in-force business
New business strain

Total underlying free surplus generation

EEV post-tax operating profit of UK long-term business

Unwind of discount and other expected return
Longevity reinsurance transactions
Impact of specific management actions ahead of Solvency II

Changes in operating assumptions and experience variances

Operating profit from in-force business
New business profit

Total post-tax Life EEV operating profit

First half 
2015

Second half 
2015

Full year 
2015

Full year 
2014

66

61
–
61
309

436

57

170
169
339
335

731

123

231
169
400
644

1,167

162

30
–
30
537

729

First half 
2015

Second half 
2015

Full year 
2015

Full year 
2014

310
52
–
52

(10)

352
(57)

295

310
148
75
223

(7)

526
(8)

518

620
200
75
275

(17)

878
(65)

813

571
30
–
30

36

637
(65)

572

First half 
2015

Second half 
2015

Full year 
2015

Full year 
2014

245
(46)
–
(46)
57

256
155

411

243
(88)
75
(13)
59

289
163

452

488
(134)
75
(59)
116

545
318

863

410
(8)
–
(8)
74

476
259

735

340

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continued 
II:  Other information

a  Holding company cash flow

Net cash remitted by business units:
UK net remittances to the Group
UK Life fund paid to the Group
Shareholder-backed business:
Other UK paid to the Group

Total UK net remittances to the Group

US remittances to the Group

Asia net remittances to the Group

Asia paid to the Group:
Long-term business
Other operations

Group invested in Asia:
Long-term business
Other operations (including funding of regional head office costs)

Total Asia net remittances to the Group

M&G remittances to the Group
PruCap remittances to the Group

Net remittances to the Group from business units
Net interest paid
Tax received
Corporate activities
Solvency II costs

Total central outflows

Operating holding company cash flow before dividend*
Dividend paid 

Operating holding company cash flow after dividend*

Non-operating net cash flow†

Total holding company cash flow
Cash and short-term investments at beginning of year
Foreign exchange movements

Cash and short-term investments at end of year

2015  £m

2014  £m

200

131

331

470

494
74

568

(5)
(96)

(101)

467

302
55

1,625
(290)
145
(193)
(16)

(354)

1,271
(974)

297

376

673
1,480
20

2,173

193

132

325

415

453
60

513

(3)
(110)

(113)

400

285
57

1,482
(335)
198
(193)
(23)

(353)

1,129
(895)

234

(978)

(744)
2,230
(6)

1,480

*  Including central finance subsidiaries.
† Non-operating net cash flow is principally for corporate transactions for distribution rights and acquired subsidiaries and issue and repayment of subordinated debt.

341

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b  Funds under management
(a)  Summary

Business area:

Asia operations
US operations
UK operations

Prudential Group funds under management	note	(i)
External funds	note	(ii)

Total funds under management

Notes
(i) 

Prudential Group funds under management of £357.0 billion (2014: £341.6 billion) comprise:

Total investments per the consolidated statement of financial position
Less: investments in joint ventures and associates accounted for using the equity method
Investment properties which are held for sale or occupied by the Group (included in other IFRS captions)
Internally managed funds held in joint ventures

Prudential Group funds under management

2015  £bn

2014  £bn

54.0
134.6
168.4

357.0
151.6

508.6

49.0
123.6
169.0

341.6
154.3

495.9

2015  £bn

2014  £bn

352.0
(1.0)
0.4
5.6

357.0

337.4
(1.0)
0.3
4.9

341.6

(ii) 

External funds shown above as at 31 December 2015 of £151.6 billion (2014: £154.3 billion) comprise £162.7 billion (2014: £167.2 billion) of funds managed by 
M&G and Eastspring Investments as shown in note (b) below less £11.1 billion (2014: £12.9 billion) that are classified within Prudential Group’s funds. 

(b)  Investment products – external funds under management

1 January
Market gross inflows
Redemptions
Market exchange translation and other 

movements

31 December

Eastspring 
Investments
 note

30,133
110,396
(103,360)

2015  £m

M&G

2014  £m

Group 
total

Eastspring 
Investments 
note

M&G

Group 
total

137,047
33,626
(40,634)

167,180
144,022
(143,994)

(882)

(3,634)

(4,516)

36,287

126,405

162,692

22,222
82,440
(77,001)

2,472

30,133

125,989
38,017
(30,930)

148,211
120,457
(107,931)

3,971

6,443

137,047

167,180

Note
The £162.7 billion (2014: £167.2 billion) investment products comprise £156.7 billion (2014: £162.4 billion) plus Asia Money Market Funds of £6.0 billion 
(2014: £4.8 billion).

(c)  M&G and Eastspring Investments – total funds under management

External funds under management
Internal funds under management

Total funds under management

Eastspring Investments

M&G

2015  £bn 
note

2014  £bn 
note

2015  £bn

2014  £bn

36.3
52.8

89.1

30.1
47.2

77.3

126.4
119.7

246.1

137.0
127.0

264.0

Note
The external funds under management for Eastspring Investments include Asia Money Market Funds at 31 December 2015 of £6.0 billion (2014: £4.8 billion).

342

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continuedc  Solvency II capital position at 31 December 2015
The estimated Group Solvency II surplus at 31 December 2015 was £9.7 billion, before allowing for the 2015 second interim ordinary and 
special dividend. 

Estimated Group Solvency II capital position

Own funds
Solvency capital requirement
Surplus
Solvency ratio

These results allow for:

31 December 
2015
£bn

20.1
10.4
9.7
193%

 — Capital in Jackson in excess of 250 per cent of the US local Risk Based Capital requirement. As agreed with the Prudential Regulation 

Authority, this is incorporated in the result above as follows:
 – Own funds: represent Jackson’s local US Risk Based available capital less 100 per cent of the US Risk Based Capital requirement 

(Company Action Level); and 

 – Solvency Capital Requirement: represent 150 per cent of Jackson’s local US Risk Based Capital requirement (Company Action Level);
 — Non-recognition of a portion of Solvency II surplus capital relating to the Group’s Asia life operations, reflecting regulatory prudence;
 — Matching adjustment for UK annuities, based on the 31 December 2015 calibration published by the European Insurance and 

Occupational Pensions Authority; and

 — Transitional measures which have the effect of preserving the Solvency II surplus for our UK business at the same level as under 

Solvency I, for business written before 1 January 2016.

The Group’s Solvency II capital surplus excludes:

 — Diversification benefits between Jackson and the rest of the Group; 
 — Surplus in ring-fenced with-profits funds including the shareholders’ share of the estate of with-profits funds; and 
 — Surplus in pension funds. 

Analysis of movement in capital position
We previously reported our economic capital results at year end 2013 and year end 2014 before there was certainty in the final outcome 
of Solvency II and before we received internal model approval. The Solvency II results now reflect the output from our approved internal 
model under the final Solvency II rules. Allowing for this change in basis, the movement from the previously reported economic capital 
basis solvency surplus at 31 December 2014 to the Solvency II approved internal model surplus at 31 December 2015 is set out in the 
table below: 

Analysis of movement in Group surplus 

Economic capital surplus as at 1 January 2015

Operating experience
Non-operating experience (including market movements)

Other capital movements

Subordinated debt issuance 
Foreign currency translation impacts
Dividends paid

Methodology and calibration changes

Changes to Own Funds (net of transitionals) and Solvency Capital Requirement calibration strengthening
Effect of partial derecognition of Asia Solvency II surplus

Estimated Solvency II surplus as at 31 December 2015

The movement in Group surplus over 2015 is driven by:

£bn

9.7
2.4
(0.6)

0.6
0.2
(1.0)

(0.2)
(1.4)

9.7

 — Operating experience of £2.4 billion: generated by in-force business and new business written in 2015, including £0.4 billion of 
benefit from the specific actions taken in the second half of the year to position the balance sheet more efficiently under the new 
Solvency II regime; 

 — Non-operating experience of £0.6 billion: mainly arising from negative market experience during the year; and
 — Other capital movements: comprising an increase in capital from subordinated debt issuance, a gain from positive foreign currency 

translation effects and a reduction in surplus from payment of dividends.

In addition, the methodology and calibration changes arising from Solvency II relate to: 

 — A £0.2 billion reduction in surplus due to an increase in the Solvency Capital Requirement from strengthening of internal model 

calibrations, mainly relating to longevity risk, operational risk, credit risk and correlations, and a corresponding increase in the risk 
margin, which is partially offset by UK transitionals; and

 — A £1.4 billion reduction in surplus due to the negative impact of Solvency II rules for ‘contract boundaries’ and a reduction in the 

capital surplus of the Group’s Asia life operations, as agreed with the Prudential Regulation Authority. 

343

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c  Solvency II capital position at 31 December 2015 continued
The change in US treatment from including 150 per cent, rather than 250 per cent of US Risk Based Capital (Company Action Level) in 
the Group Solvency Capital Requirement, is offset by a corresponding reduction in the Group Own Funds and therefore has no impact 
on surplus despite the positive impact on the solvency ratio.

The impacts above, including the impact of the change in basis from economic capital to Solvency II, represent an overall reduction 

in the Group solvency ratio from 218 per cent to 193 per cent.

Analysis of movement in Group solvency position (£ billion)

Economic capital position at 1 January 2015

Capital generation and other movements 
Methodology and calibration changes
Changes to Own Funds (net of transitionals) and Solvency Capital 

Requirement calibration strengthening

Effect of partial derecognition of Asia Solvency II surplus
US Risk Based Capital treatment

Estimated Solvency II position at 31 December 2015 

Own 
Funds

17.9

2.0

2.3
(1.4)
(0.7)

20.1

Solvency 
Capital
 Requirement

8.2

0.4

2.5
–
(0.7)

10.4

Surplus

9.7

1.6

(0.2)
(1.4)
–

9.7

Solvency 
ratio

218%

13%

(32)%
(12)%
6%

193%

Analysis of Group Solvency Capital Requirements
The split of the Group’s estimated Solvency Capital Requirement by risk type, including the capital requirements in respect of Jackson’s 
risk exposures based on 150 per cent of US Risk Based Capital requirements (Company Action Level) but with no diversification between 
Jackson and the rest of the Group, is as follows:

Split of the Group’s estimated Solvency Capital Requirements 

Market

Equity
Credit
Yields (interest rates)
Other
Insurance

Mortality/morbidity
Lapse
Longevity

Operational/expense
FX translation

Reconciliation of IFRS equity to Group Solvency II Own Funds

Reconciliation of IFRS equity to Group Solvency II Own Funds

IFRS shareholders’ equity
Restate US insurance entities from IFRS onto local US statutory basis 
Remove DAC, goodwill and intangibles
Add subordinated-debt 
Impact of risk margin (net of transitionals) 
Add value of shareholder-transfers
Liability valuation differences 
Increase in value of net deferred tax liabilities
(resulting from valuation differences above) 
Other

Estimated Solvency II Own Funds 

344

31 December 
2015

31 December 
2015

% of 
undiversified 
Solvency 
Capital 
Requirements

% of 
diversified 
Solvency 
Capital 
Requirements

55%
11%
28%
13%
3%
27%
5%
14%
8%
11%
7%

72%
16%
47%
6%
3%
20%
2%
14%
4%
7%
1%

31 December
 2015
£bn

13.0
(1.5)
(3.7)
4.4
(2.5)
3.1
8.6

(0.9)
(0.4)

20.1

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continuedThe key items of the reconciliation are: 

 — £1.5 billion represents the adjustment required to the Group’s shareholders’ funds in order to convert Jackson’s contribution from an 
IFRS basis to the local statutory valuation basis. This item also reflects a derecognition of Own Funds of £0.7 billion, equivalent to the 
value of 100 per cent of Risk Based Capital requirements (Company Action Level), as agreed with the Prudential Regulation Authority; 

 — £3.7 billion due to the removal of DAC, goodwill and intangibles from the IFRS balance sheet; 
 — £4.4 billion due to the addition of subordinated debt which is treated as available capital under Solvency II but as a liability under IFRS; 
 — £2.5 billion due to the inclusion of a risk margin for UK and Asia non-hedgeable risks, net of transitionals, all of which are not 

applicable under IFRS; 

 — £3.1 billion due to the inclusion of the value of future shareholder transfers from with-profits business (excluding the shareholders’ 
share of the with-profits estate, for which no credit is given under Solvency II), which is excluded from the determination of the 
Group’s IFRS shareholders’ funds; 

 — £8.6 billion due to differences in insurance valuation requirements between Solvency II and IFRS, with Solvency II Own Funds 

partially capturing the value of in-force business which is excluded from IFRS;

 — £0.9 billion due to the impact on the valuation of deferred tax assets and liabilities resulting from the other valuation differences 

noted above; and

 — £0.4 billion due to other items, including the impact of revaluing loans, borrowings and debt from IFRS to Solvency II.

Sensitivity analysis 
At 31 December 2015, the estimated sensitivity of the Group Solvency II surplus to significant changes in market conditions is as follows:

 — An instantaneous 20 per cent fall in equity markets would reduce surplus by £1.0 billion and reduce the solvency ratio to 186 per cent;
 — A 40 per cent fall in equity markets (comprising an instantaneous 20 per cent fall followed by a further 20 per cent fall over a four-week 

period) would reduce surplus by £1.8 billion and reduce the solvency ratio to 179 per cent;

 — A 50 basis points reduction in interest rates (subject to a floor of zero and allowing for transitional recalculation) would reduce surplus 

by £1.1 billion and reduce the solvency ratio to 179 per cent;

 — A 100 basis points increase in interest rates (allowing for transitional recalculation) would increase surplus by £1.1 billion and increase 

the solvency ratio to 210 per cent; and

 — A 100 basis points increase in credit spreads (with credit defaults of 10 times the expected level in Jackson) would reduce surplus by 

£1.2 billion and reduce the solvency ratio to 187 per cent. 

UK Solvency II capital position1, 2
On the same basis as above, the estimated UK Solvency II surplus at 31 December 2015 was £3.3 billion. This relates to shareholder-
backed business including the shareholders’ share of future with-profits transfers, but excludes the shareholders’ share of the estate 
in line with Solvency II requirements. 

While the surplus position of the UK with-profits funds remains strong on a Solvency II basis, it is ring-fenced from the shareholder 

balance sheet and is therefore excluded from both the Group and the UK shareholder Solvency II surplus results. The estimated UK 
with-profits funds Solvency II surplus at 31 December 2015 was £3.2 billion. 

Estimated Solvency II capital position

Own Funds 
Solvency Capital Requirement
Surplus
Solvency ratio

31 December 2015  £bn

UK 
shareholder

UK 
with-profits

10.5
7.2
3.3
146%

7.6
4.4
3.2
175%

The UK with-profits funds surplus has reduced from £3.7 billion at 30 June 2015 to £3.2 billion at 31 December 2015. This is principally 
due to an increase in the equity backing ratio of the Prudential Assurance Company with-profits sub-fund by 5 per cent, in order to utilise 
the strength of the fund in line with the Principles and Practices of Financial Management, and strong new business growth. 

Notes 
1 

2 

The UK shareholder capital position represents the consolidated capital position of the shareholder funds of Prudential Assurance Company Ltd and 
all its subsidiaries.
The UK with-profits capital position includes the Prudential Assurance Company with-profits sub-fund, the Scottish Amicable Insurance Fund and 
the defined charge participating sub-fund.

345

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c  Solvency II capital position at 31 December 2015 continued
Reconciliation of UK with-profits IFRS unallocated surplus to Solvency II Own Funds2

Reconciliation of UK with-profits funds

IFRS unallocated surplus of UK with-profits funds 
Existing adjustments from IFRS to Solvency I in Capital Position Statement:

Value of shareholder transfers 
Other valuation differences

With-profits fund estate (Solvency I Pillar 1 Peak 2 basis) 
Adjustments to Solvency II:

Risk margin (net of transitional)
Other valuation differences
Estimated Solvency II Own Funds

31 December 
2015 
£bn

10.5

(2.1)
(0.7)
7.7

(0.7)
0.6
7.6

A reconciliation from IFRS to Solvency I is disclosed annually in the Capital Position Statement in the Group IFRS financial statements. 
The additional reconciling items to Solvency II mainly reflect the risk margin net of transitionals, with other items including differences 
in the definition of the risk-free rate and the matching adjustment impact for non-profit annuity liabilities within the with-profits funds. 

UK shareholder sensitivity analysis 
At 31 December 2015, the estimated sensitivity of the UK shareholder Solvency II surplus to significant changes in market conditions 
is as follows:

 — An instantaneous 20 per cent fall in equity markets would reduce surplus by £0.4 billion;
 — A 40 per cent fall in equity markets would reduce surplus by £0.8 billion;
 — A 50 basis points reduction in interest rates (subject to a floor of zero and allowing for transitional recalculation) would reduce 

surplus by £0.7 billion;

 — A 100 basis points increase in interest rates (allowing for transitional recalculation) would increase surplus by £0.9 billion; 
 — A 100 basis points increase in credit spreads would reduce surplus by £0.2 billion; and
 — 15 per cent of the UK annuity portfolio downgrading by one whole letter rating would reduce surplus by £0.5 billion.

Statement of independent review 
The methodology, assumptions and overall result have been subject to examination by KPMG LLP.

d  IGD capital position at 31 December 2015
Up to 31 December 2015, Prudential was subject to the capital adequacy requirements of the European Union Insurance Groups 
Directive as implemented by the Prudential Regulation Authority in the UK. The Insurance Groups Directive capital surplus represents 
the aggregated surplus capital (on a Prudential Regulation Authority consistent basis) of the Group’s regulated subsidiaries less the Group’s 
borrowings. No diversification benefit is recognised. We estimate that our Insurance Groups Directive capital surplus is £5.5 billion 
at 31 December 2015 (before taking into account 2015 second interim ordinary and special dividends), with available capital covering 
our capital requirements 2.5 times. This compares to a capital surplus of £4.7 billion at the end of 2014 (before taking into account the 
2014 final dividend).

The movements in 2015 mainly comprise:

 — Net capital generation (inclusive of market and foreign exchange movements) mainly through operating earnings 

(in-force releases less investment in new business, net of tax) of £1.8 billion; and

 — £0.6 billion of subordinated debt issuance.

Offset by:

 — Final 2014 dividend of £0.7 billion and first interim 2015 dividend of £0.3 billion; and
 — External financing costs and other central costs, net of tax, of £0.6 billion.

IGD surplus represents the accumulation of surpluses across all of our operations based on local regulatory minimum capital 
requirements with some adjustments, pursuant to the requirements of Solvency I. The calculation does not fully adjust capital 
requirements for risk nor does it capture the true economic value of assets.

The UK shareholder capital position represents the consolidated capital position of the shareholder funds of Prudential Assurance Company Ltd and 
all its subsidiaries.
The UK with-profits capital position includes the Prudential Assurance Company with-profits sub-fund, the Scottish Amicable Insurance Fund and 
the defined charge participating sub-fund.

Notes 
1 

2 

346

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continuede  Reconciliation of expected transfer of value of in-force business (VIF) and required capital to free surplus
The tables below show how the value of in-force business (VIF) generated by the in-force long-term business and the associated required 
capital is modelled as emerging into free surplus over the next 40 years. Although a small amount (less than 3 per cent) of the Group’s 
embedded value emerges after this date, analysis of cash flows emerging in the years shown in the tables is considered most meaningful. 
The modelled cash flows use the same methodology underpinning the Group’s embedded value reporting and so are subject to the same 
assumptions and sensitivities used to prepare our 2015 results.

The impact of Solvency II which is effective from 1 January 2016 is not reflected in the analysis below in line with the guidance issued 

by the CFO Forum. The new regulatory regime will not impact the free surplus generation profile of our operations in Asia and the US 
as Solvency II does not act as the local constraint on the ability to distribute profits to the Group. For these businesses, free surplus 
generation will continue to be driven by local regulatory and target capital requirements. For the UK insurance operations, Solvency II 
will alter free surplus generation and an early estimate is provided in section D of the additional unaudited information.

In addition to showing the amounts, both discounted and undiscounted, expected to be generated from all in-force business at 
31 December 2015, the tables also present the expected future free surplus to be generated from the investment made in new business 
during 2015 over the same 40-year period.

Expected transfer of value of in-force business (VIF) and required capital to free surplus

Expected period of emergence

2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036-2040
2041-2045
2046-2050
2051-2055

Undiscounted expected generation from  
all in-force business at 31 December* 

Undiscounted expected generation from  
2015 long-term new business written*

2015  £m

Asia

1,015
962
926
905
871
889
887
871
844
817
800
789
766
740
724
699
681
661
648
636
3,020
2,659
2,342
2,056

US

UK

Total

1,120
991
951
970
1,018
982
921
894
755
680
606
512
447
386
328
276
272
166
130
102
190
–
–
–

486
510
506
503
499
498
489
491
478
466
454
437
424
411
398
383
373
353
331
313
1,255
1,081
470
261

2,621
2,463
2,383
2,378
2,388
2,369
2,297
2,256
2,077
1,963
1,860
1,738
1,637
1,537
1,450
1,358
1,326
1,180
1,109
1,051
4,465
3,740
2,812
2,317

Asia

148
140
150
134
139
123
128
124
118
123
105
109
102
100
108
96
94
91
89
94
429
396
368
350

US

276
120
131
65
106
106
88
157
140
129
110
95
85
76
69
55
48
42
35
30
48
–
–
–

UK

28
28
29
29
33
31
29
28
29
29
26
24
24
23
22
21
20
20
20
18
81
104
43
26

Total

452
288
310
228
278
260
245
309
287
281
241
228
211
199
199
172
162
153
144
142
558
500
411
376

Total free surplus expected to emerge 

in the next 40 years

26,208

12,697

11,870

50,775

3,858

2,011

765

6,634

*  The analysis excludes amounts incorporated into VIF at 31 December 2015 where there is no definitive timeframe for when the payments will be made or receipts 

received. In particular, it excludes the value of the shareholders’ interest in the estate. It also excludes any free surplus emerging after 2055.

The above amounts can be reconciled to the new business amounts as follows:

Undiscounted expected free surplus generation for years 2016 to 2055
Less: discount effect

Discounted expected free surplus generation for years 2016 to 2055
Discounted expected free surplus generation for years 2055+
Less: Free surplus investment in new business
Other items†

Post-tax EEV new business profit

Asia

3,858
(2,138)

1,720
153
(413)
30

1,490

2015  £m

US

2,011
(725)

1,286
–
(267)
(210)

809

UK

765
(392)

373
2
(65)
8

318

Total

6,634
(3,255)

3,379
155
(745)
(172)

2,617

† Other items represent the impact of the time value of options and guarantees on new business, foreign exchange effects and other non-modelled items. Foreign exchange 

effects arise as EEV new business profit amounts are translated at average exchange rates and the expected free surplus generation uses year end closing rates.

347

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e  Reconciliation of expected transfer of value of in-force business (VIF) and required capital to free surplus continued
The undiscounted expected free surplus generation from all in-force business at 31 December 2015 shown below can be reconciled to 
the amount that was expected to be generated as at 31 December 2014 as follows:

Group

2014 expected free surplus generation for years 

2015 to 2054

Less: Amounts expected to be realised in the 

current year

Add: Expected free surplus to be generated 

in year 2055*

Foreign exchange differences
New business
Operating movements
Non-operating and other movements

2015 expected free surplus generation for years 

2016 to 2055

Asia

2014 expected free surplus generation for years 

2015 to 2054

Less: Amounts expected to be realised in the 

current year

Add: Expected free surplus to be generated 

in year 2055*

Foreign exchange differences
New business
Operating movements
Non-operating and other movements

2015 expected free surplus generation for years 

2016 to 2055

US

2014 expected free surplus generation for years 

2015 to 2054

Less: Amounts expected to be realised in the 

current year

Add: Expected free surplus to be generated 

in year 2055*

Foreign exchange differences
New business
Operating movements
Non-operating and other movements

2015 expected free surplus generation for years 

2016 to 2055

UK

2014 expected free surplus generation for years 

2015 to 2054

Less: Amounts expected to be realised in the 

current year

Add: Expected free surplus to be generated 

in year 2055*

New business
Operating movements
Non-operating and other movements

2015 expected free surplus generation for years 

2016 to 2055

*  Excluding 2015 new business.

348

2015 
£m

2016 
£m

2017 
£m

2018 
£m

2019 
£m

2020 
£m

Other 
£m

Total 
£m

 2,513 

 2,336 

 2,228 

 2,141 

 2,179 

 2,079 

 33,666 

 47,142 

(2,513)

–

–

–

–

–

–

(2,513)

–
–
–
–
–

–
 29 
 452 
 5 
(201)

–
 28 
 288 
 35 
(116)

–
 27 
 310 
 25 
(120)

–
 31 
 228 
 50 
(110)

–
 27 
 278 
 29 
(25)

 355 
(165)
 5,078 

 355 
(23)
 6,634 

(392)

(820)

 – 

 2,621 

 2,463 

 2,383 

 2,378 

 2,388 

 38,542 

 50,775 

2015
£m

2016
£m

2017 
£m

2018 
£m

2019 
£m

2020 
£m

Other 
£m

Total 
£m

 953 

 920 

 883 

 846 

 819 

 796 

 19,360 

 24,577 

(953)

–

–

–

–

–

 – 

(953)

–
–
–
–
–

–
(23)
 148 
 3 
(33)

–
(22)
 140 
 – 
(39)

–
(19)
 150 
(20)
(31)

–
(19)
 134 
 6 
(35)

–
(20)
 139 
(15)
(29)

 315 
(466)
 3,147 

 315 
(569)
 3,858 

(827)

(1,020)

 – 

 1,015 

 962 

 926 

 905 

 871 

 21,529 

 26,208 

2015 
£m

2016 
£m

2017 
£m

2018 
£m

2019 
£m

2020 
£m

Other 
£m

Total 
£m

 1,054 

 902 

 844 

 792 

 866 

 801 

 5,271 

 10,530 

(1,054)

–

–

–

–

–

–

(1,054)

–
–
–
– 
–

–
 52 
 276 
4 
(114)

–
 50 
 120 
22 
(45)

–
 46 
 131 
30 
(48)

–
 50 
 65 
35 
(46) 

–
 47 
 106 
40 
24

–
 301 
 1,313 

–
 546 
 2,011 

 762

 664

 – 

 1,120 

 991 

 951 

 970 

 1,018 

 7,647 

 12,697 

2015
  £m

2016
  £m

2017
  £m

2018
  £m

2019
  £m

2020
  £m

Other
  £m

Total
  £m

 506 

 514 

 501 

 503 

 494 

 482 

 9,035 

 12,035 

(506)

–
–
–
–

–

–
 28 
(2)
(54)

–

–
 28 
 13 
(32)

–

–
 29 
 15 
(41)

–

–
 29 
 9 
(29)

–

–
 33 
 4 
(20)

–

(506)

 40 
 618 

 40 
 765 

(327)

(464)

 – 

 486 

 510 

 506 

 503 

 499 

 9,366 

 11,870 

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continued 
At 31 December 2015 the total free surplus expected to be generated over the next five years (2016 to 2020 inclusive), using the same 

assumptions and methodology as those underpinning our 2015 embedded value reporting was £12.2 billion, an increase of £1.2 billion 
from the £11.0 billion expected over the same period at the end of 2014.

This increase primarily reflects the new business written in 2015, which is expected to generate £1,556 million of free surplus over 

the next five years.

At 31 December 2015 the total free surplus expected to be generated on an undiscounted basis in the next 40 years is £50.8 billion, 

up from the £47.1 billion expected at the end of 2014 reflecting the effect of new business written across all three business operations 
of £6.6 billion and a positive foreign exchange translation effect of £0.4 billion. These positive effects have been offset by a £(0.8) billion 
adverse effect reflecting operating, market assumption changes and other items. In Asia, these principally reflect the impact of falls in 
equity market returns and bond values. In the US these mainly reflect higher future separate account growth due to the increase in 
interest rates, together with improved persistency. Offsetting these positive impacts is the negative effect of lower than expected 
separate account growth in the year due to broadly flat equity market returns in 2015. In the UK, these mainly arise from the effect of 
longevity reinsurance transactions entered into during the year and the effect of a partial hedge to protect future shareholder with-profits 
transfers from declines in UK equity markets. The longevity reinsurance transactions executed this year had the effect of accelerating the 
generation of future free surplus into 2015. The overall growth in the Group’s undiscounted value of free surplus reflects our ability to 
write both growing and profitable new business.

Actual underlying free surplus generated in 2015 from life business in force at the end of 2015 was £3.3 billion including £0.6 billion 

of changes in operating assumptions and experience variances. This compares with the expected 2015 realisation at the end of 2014 
of £2.5 billion. This can be analysed further as follows:

Transfer to free surplus in 2015
Expected return on free assets
Changes in operating assumptions and experience variances

Underlying free surplus generated from in-force life business in 2015

2015 free surplus expected to be generated at 31 December 2014

Asia  £m

974
30
(19)

985

953

US  £m

1,064
42
320

1,426

1,054

UK  £m

Total  £m

573
47
258

878

506

2,611
119
559

3,289

2,513

The equivalent discounted amounts of the undiscounted expected transfers from in-force business and required capital into free surplus 
shown previously are as follows:

Expected period of emergence

2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036-2040
2041-2045
2046-2050
2051-2055

 Discounted expected generation from all in-force 
business at 31 December

Discounted expected generation from  
long-term 2015 new business written

2015  £m

Asia

969
851
766
701
629
597
558
512
464
421
388
362
333
304
282
258
239
220
206
192
807
565
403
280

US

1,081
902
817
785
776
706
625
574
459
388
330
261
216
177
145
118
113
62
49
41
115
–
–
–

UK

457
452
424
395
369
347
320
302
276
253
232
209
190
174
157
142
129
115
101
89
289
183
51
21

Total

2,507
2,205
2,007
1,881
1,774
1,650
1,503
1,388
1,199
1,062
950
832
739
655
584
518
481
397
356
322
1,211
748
454
301

Asia

141
122
122
103
101
84
83
75
68
66
52
51
45
42
43
37
34
32
30
31
126
97
76
59

US

267
110
112
52
79
76
58
97
81
71
56
45
38
32
27
20
16
13
11
9
16
–
–
–

UK

28
25
24
24
25
22
20
18
18
17
14
13
12
11
10
9
8
7
7
6
23
22
7
3

Total

436
257
258
179
205
182
161
190
167
154
122
109
95
85
80
66
58
52
48
46
165
119
83
62

Total discounted free surplus expected 

to emerge in the next 40 years

11,307

8,740

5,677

25,724

1,720

1,286

373

3,379

349

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationII:  Other information continued

e  Reconciliation of expected transfer of value of in-force business (VIF) and required capital to free surplus continued
The above amounts can be reconciled to the Group’s financial statements as follows:

Discounted expected generation from all in-force business for years 2016-2055
Discounted expected generation from all in-force business for years after 2055

Discounted expected generation from all in-force business at 31 December 2015
Add: Free surplus of life operations held at 31 December 2015
Less: Time value of guarantees
Other non-modelled items

Total EEV for life operations

f  Foreign currency source of key metrics
The tables below show the Group’s key free surplus, IFRS and EEV, metrics analysis by contribution by currency group:

Free surplus and IFRS 2015 results 

2015  £m

25,724
563

26,287
5,642
(1,100)
1,948

32,777

US$ linked	note	1
Other Asia currencies

Total Asia
UK sterling	notes	3,4
US$	note	4

Total

EEV 2015 results

US$ linked	note	1
Other Asia currencies

Total Asia
UK sterling	notes	3,4
US$	note	4

Total

Underlying free 
surplus 
generated 
 note 2
%

Pre-tax 
operating
 profit 
notes 2,3,4
%

Shareholders’ 
funds 
notes 2,3,4
% 

11
11

22
40
38

16
17

33
25
42

14
19

33
46
21

100

100

100

 Post-tax new 
business 
profits

 %

 44 
 13 

 57 
12
31

100

Post-tax 
operating 
profit 
notes 2,3,4 
%

Shareholders’ 
funds 
notes 2,3,4 
%

 38 
 12 

 50 
13
37

100

 30 
 14 

 44 
32
24

100

US$ linked – comprising the Hong Kong and Vietnam operations where the currencies are pegged to the US dollar, and the Malaysia and Singapore operations 
where the currencies are managed against a basket of currencies including the US dollar.
Includes long-term, asset management business and other businesses.
For operating profit and shareholders’ funds, UK sterling includes amounts in respect of central operations as well as UK insurance operations and M&G.
For shareholders’ funds, the US$ grouping includes US$ denominated core structural borrowings. Sterling operating profits include all interest payable as 
sterling denominated, reflecting interest rate currency swaps in place.

Notes
1 

2  
3 
4 

350

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continued 
g  Option schemes
The Group presently grants share options through four schemes and exercises of the options are satisfied by the issue of new shares. 
Executive directors and eligible employees based in the UK may participate in the UK savings-related share option scheme. Executives 
and eligible employees based in Asia as well as eligible employees based in Europe can participate in the international savings-related 
share option scheme while agents based in certain regions of Asia can participate in the international savings-related share option 
scheme for non-employees. Employees based in Dublin are eligible to participate in the Prudential International Assurance sharesave 
plan, which currently has no outstanding options in issue. Further details of the schemes and accounting policies are detailed in note B3.2 
of the IFRS basis consolidated financial statements.

All options were granted at £nil consideration. No options have been granted to substantial shareholders, suppliers of goods or 

services (excluding options granted to agents under the non-employee savings-related share option scheme) or in excess of the 
individual limit for the relevant scheme.

The options schemes will terminate as follows, unless the directors resolve to terminate the plans at an earlier date:

 — UK savings-related share option scheme: 16 May 2023;
 — International savings-related share option scheme: 31 May 2021;
 — Prudential International Assurance sharesave plan: 3 August 2019; and
 — International savings-related share option scheme for non-employees 2012: 17 May 2022.

The weighted average share price of Prudential plc for the year ended 31 December 2015 was £15.49 (2014: £13.75).

Particulars of options granted to directors are included in the Directors’ remuneration report on page 101.
The closing price of the shares immediately before the date on which the options were granted during the current period was £13.80.
The following analyses show the movement in options for each of the option schemes for the year ended 31 December 2015. 

UK savings-related share option scheme

Exercise period

Number of options

Date of grant

Exercise 
price £

27 Sep 07
25 Apr 08
25 Sep 08
27 Apr 09
25 Sep 09
28 Sep 10
28 Sep 10
16 Sep 11
16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13
23 Sep 14
23 Sep 14
22 Sep 15
22 Sep 15

5.52
5.51
4.38
2.88
4.25
4.61
4.61
4.66
4.66
6.29
6.29
9.01
9.01
11.55
11.55
11.11
11.11

Beginning

01 Dec 14
01 Jun 15
01 Dec 15
01 Jun 16
01 Dec 14
01 Dec 13
01 Dec 15
01 Dec 14
01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18
01 Dec 17
01 Dec 19
01 Dec 18
01 Dec 20

End

Beginning 
of year

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of 
year 

31 May 15
30 Nov 15
31 May 16
30 Nov 16
31 May 15
31 May 14
31 May 16
31 May 15
31 May 17
31 May 16
31 May 18
31 May 17
31 May 19
31 May 18
31 May 20
31 May 19
31 May 21

663
1,468
10,541
165,328
14,408
731
114,795
92,714
161,372
823,005
131,336
351,482
78,576
975,724
490,157

 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 –  1,047,049
 –  235,417

(663)
(1,468)
(5,794)
(7,753)
(14,043)
(731)
(68,636)
(90,089)
–
(592,728)
(1,073)
(2,754)
(1,165)
(3,603)
(907)
 – 
 – 

–
–
–
–
–
–
–
–
–
(4,834)
(238)
(13,903)
(1,664)
(64,316)
(30,990)
(3,078)
(810)

–
–
(1,660)
(2,274)
–
–
–
(772)
(980)
(8,583)
(1,192)
(7,573)
(2,329)
(25,133)
(13,372)
(4,212)
–

–
–
(16)

–
–
3,071
(320) 154,981
–
(365)
–
–
45,959
(200)
–
(1,853)
160,392
–
(1,340) 215,520
(1,313) 127,520
(2,773) 324,479
70,590
(2,828)
(12,364) 870,308
(4,337) 440,551
 –  1,039,759
 –  234,607

3,412,300 1,282,466

(791,407) (119,833)

(68,080)

(27,709) 3,687,737

The total number of securities available for issue under the scheme is 3,687,737 which represents 0.143 per cent of the issued share 
capital at 31 December 2015.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £15.44.

The weighted average fair value of options granted under the plan in the year was £2.90. 

351

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationII:  Other information continued

g  Option schemes continued
International savings-related share option scheme 

Exercise period

Number of options

Date of grant

Exercise 
price £

Beginning

End

25 Sep 09
28 Sep 10
16 Sep 11
16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13
23 Sep 14
23 Sep 14
22 Sep 15
22 Sep 15

4.25
4.61
4.66
4.66
6.29
6.29
9.01
9.01
11.55
11.55
11.11
11.11

01 Dec 14
01 Dec 15
01 Dec 14
01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18
01 Dec 17
01 Dec 19
01 Dec 18
01 Dec 20

31 May 15
31 May 16
31 May 15
31 May 17
31 May 16
31 May 18
31 May 17
31 May 19
31 May 18
31 May 20
31 May 19
31 May 21

Beginning
 of year

2,682
6,130
123,515
25,739
569,993
19,272
647,503
57,073
 8,643 
 4,464 
 – 
 – 

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of 
year 

 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 24,284 
 3,240 

(2,682)
(4,551)
(102,691)
(4,371)
(285,177)
–
–
–
–
–
–
–

–
–
–
–
(5,585)
–
(33,170)
(4,479)
–
–
–
–

–
(1,579)
–
(3,751)
(29,762)
(4,771)
(42,366)
(5,258)
–
–
–
–

–
–
(20,824)
–

–
–
–
17,617
(40) 249,429
14,501
571,967
47,004
8,643
4,464
24,284
3,240

–
–
(332)
–
–
–
–

1,465,014

27,524

(399,472)

(43,234)

(87,487)

(21,196) 941,149

The total number of securities available for issue under the scheme is 941,149 which represents 0.037 per cent of the issued 
share capital at 31 December 2015.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during 

the current period was £15.55.

The weighted average fair value of options granted under the plan in the year was £2.87.

Prudential International Assurance sharesave plan
There are no securities available for issue under the scheme at 31 December 2015.

Non-employee savings-related share option scheme 

Exercise period

Number of options

Date of grant

Exercise
 price £

28 Sep 10
16 Sep 11
16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13
23 Sep 14
23 Sep 14
22 Sep 15
22 Sep 15

4.61
4.66
4.66
6.29
6.29
9.01
9.01
11.55
11.55
11.11
11.11

Beginning

01 Dec 15
01 Dec 14
01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18
01 Dec 17
01 Dec 19
01 Dec 18
01 Dec 20

End

Beginning 
of year

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of 
year

31 May 16
31 May 15
31 May 17
31 May 16
31 May 18
31 May 17
31 May 19
31 May 18
31 May 20
31 May 19
31 May 21

361,823
257,030
257,774
434,335
89,335
769,255
421,947
630,613
525,065

–
–
–
–
–
–
–
–
–
 –  499,600
 –  422,356

(10,182)
(253,578)
–
(152,577)
–
–
–
–
–
–
–

–
–
(657)
(6,762)
(6,463)
(11,700)
(1,164)
(14,104)
(9,552)
–
–

(9,693)
–
(13,476)
(1,431)
–
(2,015)
(1,331)
(1,028)
(2,596)
–
–

–
(3,452)
–
–
–
–
–

341,948
–
243,641
273,565
82,872
755,540
419,452
(155) 615,326
512,917
(324) 499,276
(162) 422,194

–

3,747,177

921,956

(416,337)

(50,402)

(31,570)

(4,093) 4,166,731

The total number of securities available for issue under the scheme is 4,166,731 which represents 0.162 per cent of the issued 
share capital at 31 December 2015.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during 

the current period was £15.88.

The weighted average fair value of options granted under the plan in the year was £3.02.

352

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continued 
h  Selected historical financial information of Prudential 
The following table sets forth Prudential’s selected consolidated financial data for the periods indicated. Certain data is derived from 
Prudential’s audited consolidated financial statements prepared in accordance with International Financial Reporting Standards (IFRS) 
as issued by the International Accounting Standards Board (IASB) and as adopted by the European Union (EU) and European Embedded 
Value (EEV). 

This table is only a summary and should be read in conjunction with Prudential’s consolidated financial statements and the related 

notes included elsewhere in this document. 

Income statement data 

IFRS basis results
Gross premium earned 
Outward reinsurance premiums 

Earned premiums, net of reinsurance 
Investment return 
Other income 

Total revenue, net of reinsurance 

Benefits and claims and movement in unallocated surplus 

of with-profits funds, net of reinsurance 

Acquisition costs and other expenditure 
Finance costs: interest on core structural borrowings of 

shareholder-financed operations 
Cumulative exchange loss recycled from other 

comprehensive income
Remeasurement adjustments

Total charges, net of reinsurance 

Share of profits from joint ventures and associates, net of 

related tax

Profit before tax (being tax attributable to shareholders’ and 

policyholders’ returns)	note	1 

Tax (charge) credit attributable to policyholders’ returns 

Profit before tax attributable to shareholders 
Tax (charge) credit attributable to shareholders’ returns 

Profit for the year 

Based on profit for the year attributable to the equity holders 

of the Company:
Basic earnings per share (in pence)
Diluted earnings per share (in pence)

Dividend per share declared and paid in reporting period 

Year ended 31 December

2015  £m

2014  £m

2013  £m

2012  £m

2011  £m

36,663
(1,157)

35,506
3,304
2,495

41,305

32,832
(799)

32,033
25,787
2,306

60,126

30,502
(658)

29,844
20,347
2,184

52,375

29,113
(491)

28,622
23,931
1,885

54,438

24,837
(417)

24,420
9,361
1,711

35,492

(29,656)
(8,208)

(50,169)
(6,752)

(43,154)
(6,861)

(45,144)
(6,032)

(28,706)
(4,717)

(312)

(341)

(46)
–

–
(13)

(305)

–
(120)

(280)

(286)

–
–

–
–

(38,222)

(57,275)

(50,440)

(51,456)

(33,709)

238

303

147

135

76

3,321
(173)

3,148
(569)

2,579

3,154
(540)

2,614
(398)

2,216

2,082
(447)

1,635
(289)

1,346

3,117
(370)

2,747
(584)

2,163

1,859
7

1,866
(415)

1,451

101.0p
100.9p

86.9p
86.8p

52.8p
52.7p

85.1p
85.0p

57.1p
57.0p

(in pence)

38.05p

35.03p

30.52p

25.64p

25.19p

Supplementary IFRS income statement data

Operating profit based on longer-term investment returns	note	2
Non-operating items

Profit before tax attributable to shareholders

Operating earnings per share (in pence)

Year ended 31 December

2015  £m

2014  £m

2013  £m

2012  £m

2011  £m

4,007
(859)

3,148

125.8p

3,186
(572)

2,614

96.6p

2,954
(1,319)

1,635

90.9p

2,520
227

2,747

76.9p

2,017
(151)

1,866

62.7p

353

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional information 
 
 
 
II:  Other information continued

h  Selected historical financial information of Prudential continued
Supplementary EEV income statement data (post-tax) 

Operating profit based on longer-term investment returns	note	2
Non-operating items

Profit attributable to shareholders 

Operating earnings per share (in pence)

New business data

Annual premium equivalent (APE) sales
EEV new business profit (NBP) (post-tax)

NBP margin (% APE) 

Year ended 31 December

2015  £m

2014  £m

2013  £m

2012  £m

2011  £m

4,881
(930)

3,951

4,096
247

4,343

4,204
154

4,358

3,174
595

3,769

2,942
(751)

2,191

191.2p 

160.7p 

165.0p 

124.9p 

116.0p 

Year ended 31 December

2015  £m

2014*  £m

2013  £m

2012  £m

2011  £m

5,607
2,617

47%

4,627
2,115

46%

4,423
2,082

47%

4,195
1,791

43%

3,681
1,536

42%

*  Excluding the £23 million APE and £11 million NBP for the sold PruHealth and PruProtect businesses.

Statement of financial position data

 As of and for the year ended 31 December 

2015  £m

2014  £m

2013  £m

2012  £m

2011  £m

Total assets
Total policyholder liabilities and unallocated surplus of 

with-profits funds

Core structural borrowings of shareholder-financed operations
Total liabilities
Total equity

386,985

369,204

325,932

307,644

270,018

335,614
5,011
374,029
12,956

321,989
4,304
357,392
11,812

286,014
4,636
316,281
9,651

268,263
3,554
297,280
10,364

233,538
3,611
261,411
8,607

Other data 

As of and for the year ended 31 December

2015  £bn

2014  £bn

2013  £bn

2012  £bn

2011  £bn

Funds under management	note	3
EEV shareholders’ equity, excluding non-controlling interests
Insurance Groups Directive capital surplus before final dividend	note	4

509
32.4
5.5

496
29.2
4.7

443
24.9
5.1

406
22.4
5.1

352
19.6
4.0

This measure is the formal profit (loss) before tax measure under IFRS but is not the result attributable to shareholders. 
Operating profits are determined on the basis of including longer-term investment returns. EEV and IFRS operating profits are stated after excluding the effect 
of short-term fluctuations in investment returns against long-term assumptions, gain on dilution of Group’s holdings, the costs arising from the domestication of 
the Hong Kong business, and profit (loss) attached to the sale of Japan life. Separately on the IFRS basis, operating profit also excludes amortisation of acquisition 
accounting adjustments. In addition, for EEV basis results, operating profit excludes the effect of changes in economic assumptions, the market value 
movement on core borrowings and in 2012, the gain arising on the acquisition of REALIC. 
Funds under management comprise funds of the Group held in the statement of financial position and external funds that are managed by Prudential asset 
management operations.
The 2015 surplus is estimated. 

Notes
1 
2 

3 

4 

354

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continuedi  Effect of Solvency II on EEV basis results on 1 January 2016
i  Group summary 
The Solvency II framework is effective from 1 January 2016. For our operations in Asia and the US there is no impact on the EEV results 
since Solvency II does not act as the local constraint on the ability to distribute profits to the Group. The embedded value and profile of 
free surplus generation for these businesses will continue to be driven by local regulatory and target capital requirements. For the UK 
insurance operations Solvency II will impact the EEV results as it changes the local regulatory valuation of net worth and capital requirements, 
affecting the components of the EEV and the expected profile of free surplus generation. In line with guidance provided by the CFO 
Forum in October 2015, the impact of Solvency II on the UK EEV has not been included in the main supplementary reporting. An early 
estimate on the likely impact of Solvency II on the EEV net worth and value of in-force business, together with the impact on free surplus 
generation is provided in this section of the additional unaudited information.

The impact of Solvency II on the EEV net worth and value of in-force business reported on 1 January 2016 are shown below:

Adjustment to shareholders’ equity at 1 January 2016

Long-term insurance operations

As reported at 31 December 2015
Opening adjustment at 1 January 2016
Solvency II impact on net worth
Solvency II impact on net VIF

Total opening adjustments at 1 January 2016	note

Long-term insurance operations as at 1 January 2016

Total EEV  £m

32,777

3,108
(3,412)

(304)

32,473

Note
The Solvency II framework requires technical provisions to be valued on a best estimate basis and capital requirements to be risk-based. It also requires the 
establishment of a risk margin (which for business in force at 31 December 2015 can be broadly offset by transitional measures). As a result of applying this framework, 
the EEV net worth increased by £3,108 million following the release of the prudent regulatory margins previously included under Solvency I, and also from the 
recognition within net worth of a portion of future shareholder transfers expected from the with-profits fund. The higher net worth is mirrored by increases in 
required capital reflecting the higher solvency capital requirements of the new regime.

The net value of in-force business (VIF) is correspondingly impacted as follows:

– The release of prudent regulatory margins and recognition of a portion of future shareholders’ transfers within net worth leads to a corresponding reduction in VIF;
– The run-off of the risk margin, net of transitional measures, is now captured in VIF; and
– The cost of capital deducted from gross VIF increases as a result of higher Solvency II capital requirements;

The overall impact of these changes is to reduce the value of in-force by £3,412 million. The overall impact on the Group’s EEV of the above changes is a reduction 
of £304 million.

ii  Expected transfer of value of in-force business and required capital to free surplus 
The tables below show how the UK value of in-force business and the associated required capital is expected to emerge into free surplus 
over the next 40 years. A comparison is shown between the current Solvency I and Solvency II regimes. A small amount (less than 3 per cent) 
of the Group’s embedded value emerges after this date. The modelled cash flows use the methodology underpinning the Group’s 
embedded value reporting, updated under Solvency II.

355

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationII:  Other information continued

i  Effect of Solvency II on EEV basis results on 1 January 2016 continued
a  Undiscounted expected generation from all in-force business at 31 December 2015 is as follows: 

Expected period of emergence

2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036-2040
2041-2045
2046-2050
2051-2055

Undiscounted expected generation 2015

UK insurance operations

As reported
  £m

Solvency II 
basis
£m

Difference
£m

As reported
£m

Group total

Solvency II
 basis
  £m

Difference
£m

486
510
506
503
499
498
489
491
478
466
454
437
424
411
398
383
373
353
331
313
1,255
1,081
470
261

 527 
 560 
 549 
 542 
 535 
 539 
 531 
 526 
 513 
 504 
 493 
 475 
 462 
 447 
 429 
 410 
 505 
 479 
 446 
 416 
 1,614 
 1,228 
 539 
 292 

 41 
 50 
 43 
 39 
 36 
 41 
 42 
 35 
 35 
 38 
 39 
 38 
 38 
 36 
 31 
 27 
 132 
 126 
 115 
 103 
 359 
 147 
 69 
 31 

2,621
2,463
2,383
2,378
2,388
2,369
2,297
2,256
2,077
1,963
1,860
1,738
1,637
1,537
1,450
1,358
1,326
1,180
1,109
1,051
4,465
3,740
2,812
2,317

 2,662 
 2,513 
 2,426 
 2,417 
 2,424 
 2,410 
 2,339 
 2,291 
 2,112 
 2,001 
 1,899 
 1,776 
 1,675 
 1,573 
 1,481 
 1,385 
 1,458 
 1,306 
 1,224
 1,154 
 4,824 
 3,887 
 2,881 
 2,348 

 41 
 50 
 43 
 39 
 36 
 41 
 42 
 35 
 35 
 38 
 39 
 38 
 38 
 36 
 31 
 27 
 132 
 126 
 115
 103 
 359 
 147 
 69 
 31 

Total free surplus expected to emerge in the 

next 40 years

11,870

13,561

 1,691 

50,775

52,466

 1,691 

356

Prudential plc Annual Report 2015 www.prudential.co.ukAdditional unaudited financial information continuedb  The equivalent discounted amounts of the undiscounted totals shown above are as follows: 

Expected period of emergence

Discounted expected generation 2015

UK insurance operations

As reported
£m

Solvency II 
basis
£m

Difference
£m

As reported
£m

Group total

Solvency II
 basis
£m

Difference
£m

2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036-2040
2041-2045
2046-2050
2051-2055

457
452
424
395
369
347
320
302
276
253
232
209
190
174
157
142
129
115
101
89
289
183
51
21

 513 
 524 
 491 
 462 
 433 
 412 
 384 
 359 
 331 
 306 
 282 
 257 
 235 
 215 
 195 
 176 
 208 
 186 
 166 
 146 
 501 
 279 
 116 
 52 

 56 
 72 
 67 
 67 
 64 
 65 
 64 
 57 
 55 
 53 
 50 
 48 
 45 
 41 
 38 
 34 
 79 
 71 
 65 
 57 
 212 
 96 
 65 
 31 

2,507
2,205
2,007
1,881
1,774
1,650
1,503
1,388
1,199
1,062
950
832
739
655
584
518
481
397
356
322
1,211
748
454
301

 2,563 
 2,277 
 2,074 
 1,948 
 1,838 
 1,715 
 1,567 
 1,445 
 1,254 
 1,115 
 1,000 
 880 
 784 
 696 
 622 
 552 
 560 
 468 
 421 
 379 
 1,423 
 844 
 519 
 332 

 56 
 72 
 67 
 67 
 64 
 65 
 64 
 57 
 55 
 53 
 50 
 48 
 45 
 41 
 38 
 34 
 79 
 71 
 65 
 57 
 212 
 96 
 65 
 31 

Total free surplus expected to emerge in the 

next 40 years

5,677

7,229

 1,552 

25,724

27,276

 1,552 

c  The above amounts can be reconciled to the Group’s financial statements as follows:
Reconciliation	of	discounted	expected	free	surplus	generation	to	EEV

Discounted expected generation from all in-force business for years 2016-2055
Discounted expected generation from all in-force business for years after 2055

Discounted expected generation from all in-force business at 31 December 2015
Add: Free surplus of life operations held at 31 December 2015
Less: Time value of guarantees
Other non-modelled items 

Total EEV for insurance operations

Representing:
Asia
US
UK

Total EEV for insurance operations

As reported
£m

Solvency II 
basis 
£m

25,724
563

26,287
5,642
(1,100)
1,948

32,777

13,643
9,487
9,647

32,777

27,276
578

27,854
3,958
(1,100)
1,761

32,473

13,643
9,487
9,343

32,473

Impact 
£m

1,552
15

1,567
(1,684)
–
(187)

(304)

–
–
(304)

(304)

357

www.prudential.co.ukAnnualReport2015 Prudential plc01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional information 
Risk factors

A number of risk factors affect Prudential’s 
operating results and financial condition 
and, accordingly, the trading price of its 
shares. The risk factors mentioned below 
should not be regarded as a complete and 
comprehensive statement of all potential 
risks and uncertainties. The information 
given is as of the date of this document, 
and any forward looking statements are 
made subject to the reservations specified 
below under ‘Forward Looking 
Statements’.

Prudential’s approaches to managing risks 
are explained in the ‘Group Chief Risk 
Officer’s report on the risks facing our 
business and how these are managed’ 
section of this document.

Risks relating to Prudential’s 
business  

Prudential’s businesses are 
inherently subject to market 
fluctuations and general economic 
conditions
Prudential’s businesses are inherently 
subject to market fluctuations and general 
economic conditions. Uncertainty or 
negative trends in international economic 
and investment climates could adversely 
affect Prudential’s business and 
profitability. Since 2008 Prudential has 
operated against a challenging background 
of periods of significant volatility in global 
capital and equity markets, interest rates 
(which in some jurisdictions have become 
negative) and liquidity, and widespread 
economic uncertainty. For example, 
government interest rates remain at or near 
historic lows in the US, the UK and some 
Asian countries in which Prudential 
operates. These factors have, at times 
during this period, had a material adverse 
effect on Prudential’s business and 
profitability.

In the future, the adverse effects of such 
factors would be felt principally through 
the following items:

 — investment impairments and/or reduced 
investment returns, which could reduce 
Prudential’s capital and impair its ability 
to write significant volumes of new 
business, increase the potential adverse 
impact of product guarantees, or have 
a negative impact on its assets under 
management and profit;

 — higher credit defaults and wider credit 

and liquidity spreads resulting in 
realised and unrealised credit losses;

 — failure of counterparties who have 

transactions with Prudential (eg banks 
and reinsurers) to meet commitments 
that could give rise to a negative impact 
on Prudential’s financial position and 

358

on the accessibility or recoverability 
of amounts due or, for derivative 
transactions, adequate collateral 
not being in place;

 — estimates of the value of financial 

instruments being difficult because 
in certain illiquid or closed markets, 
determining the value at which financial 
instruments can be realised is highly 
subjective. Processes to ascertain such 
values require substantial elements of 
judgement, assumptions and estimates 
(which may change over time); and 

 — increased illiquidity also adds to 

uncertainty over the accessibility of 
financial resources and may reduce 
capital resources as valuations decline. 

Global financial markets are subject to 
uncertainty and volatility created by a 
variety of factors, including concerns 
over the energy and commodity sectors, 
sovereign debt, general slowing in world 
growth, the monetary policies in the US, 
the UK and other jurisdictions and 
potentially negative socio-political events. 
In addition, a possible withdrawal of the UK 
from the EU would have political, legal and 
economic ramifications for both the UK 
and the EU, although these are expected 
to be more pronounced on the UK.

Upheavals in the financial markets may 
affect general levels of economic activity, 
employment and customer behaviour. As a 
result, insurers may experience an elevated 
incidence of claims, lapses, or surrenders 
of policies, and some policyholders may 
choose to defer or stop paying insurance 
premiums. The demand for insurance 
products may also be adversely affected. 
In addition, there may be a higher 
incidence of counterparty failures. 
If sustained, this environment is likely to 
have a negative impact on the insurance 
sector over time and may consequently 
have a negative impact on Prudential’s 
business and its balance sheet and 
profitability. For example, this could occur 
if the recoverable value of intangible assets 
for bancassurance agreements and 
deferred acquisition costs are reduced. 
New challenges related to market 
fluctuations and general economic 
conditions may continue to emerge. 

For some non-unit-linked investment 
products, in particular those written in 
some of the Group’s Asian operations, 
it may not be possible to hold assets which 
will provide cash flows to match those 
relating to policyholder liabilities. This is 
particularly true in those countries where 
bond markets are not developed and in 
certain markets where regulated surrender 
values are set with reference to the interest 

rate environment prevailing at the time 
of policy issue. This results in a mismatch 
due to the duration and uncertainty of the 
liability cash flows and the lack of sufficient 
assets of a suitable duration. While this 
residual asset/liability mismatch risk can be 
managed, it cannot be eliminated. Where 
interest rates in these markets remain lower 
than those used to calculate surrender 
values over a sustained period, this could 
have a material adverse effect on 
Prudential’s reported profit.

In the US, fluctuations in prevailing interest 
rates can affect results from Jackson which 
has a significant spread based business, 
with the majority of its assets invested in 
fixed income securities. In particular, fixed 
annuities and stable value products written 
by Jackson expose Prudential to the risk 
that changes in interest rates, which are not 
fully reflected in the interest rates credited 
to customers, will reduce spread. The 
spread is the difference between the rate 
of return Jackson is able to earn on the 
assets backing the policyholders’ liabilities 
and the amounts that are credited to 
policyholders in the form of benefit 
increases, subject to minimum crediting 
rates. Declines in spread from these 
products or other spread businesses 
that Jackson conducts, and increases in 
surrender levels arising from interest rate 
rises, could have a material impact on its 
businesses or results of operations. 

Jackson also writes a significant amount 
of variable annuities that offer capital or 
income protection guarantees. The value 
of these guarantees is affected by market 
factors (such as interest rates, equity 
values, bond spreads and realised 
volatility) and policyholder behaviour. 
There could be market circumstances 
where the derivatives that Jackson enters 
into, to hedge its market risks, may not 
fully cover its exposures under the 
guarantees. The cost of the guarantees 
that remain unhedged will also affect 
Prudential’s results.

Jackson hedges the guarantees on its 
variable annuity book on an economic basis 
(with consideration of the local regulatory 
position) and, thus, accepts variability in 
its accounting results in the short term in 
order to achieve the appropriate result on 
these bases. In particular, for Prudential’s 
Group IFRS reporting, the measurement 
of the Jackson variable annuity guarantees 
is typically less sensitive to market 
movements than for the corresponding 
hedging derivatives, which are held at 
market value. However, depending on 
the level of hedging conducted regarding 
a particular risk type, certain market 
movements can drive volatility in 

Prudential plc Annual Report 2015 www.prudential.co.ukthe economic or local regulatory 
results that may be less significant under 
IFRS reporting.

A significant part of the profit from 
Prudential’s UK insurance operations 
is related to bonuses for policyholders 
declared on with-profits products, which 
are broadly based on historical and current 
rates of return on equity, real estate 
and fixed income securities, as well 
as Prudential’s expectations of future 
investment returns. This profit could 
be lower in a sustained low interest 
rate environment.

Prudential is subject to the risk 
of potential sovereign debt credit 
deterioration owing to the amounts 
of sovereign debt obligations held 
in its investment portfolio 
Prudential is subject to the risk of potential 
sovereign debt credit deterioration on 
the amounts of sovereign debt obligations 
held in its investment portfolio. 

Investing in sovereign debt creates 
exposure to the direct or indirect 
consequences of political, social or 
economic changes (including changes in 
governments, heads of states or monarchs) 
in the countries in which the issuers are 
located and the creditworthiness of the 
sovereign. Investment in sovereign debt 
obligations involves risks not present 
in debt obligations of corporate issuers. 
In addition, the issuer of the debt or the 
governmental authorities that control the 
repayment of the debt may be unable or 
unwilling to repay principal or pay interest 
when due in accordance with the terms of 
such debt, and Prudential may have limited 
recourse to compel payment in the event of 
a default. A sovereign debtor’s willingness 
or ability to repay principal and to pay 
interest in a timely manner may be affected 
by, among other factors, its cash flow 
situation, its relations with its central bank, 
the extent of its foreign currency reserves, 
the availability of sufficient foreign 
exchange on the date a payment is due, 
the relative size of the debt service burden 
to the economy as a whole, the sovereign 
debtor’s policy toward local and 
international lenders, and the political 
constraints to which the sovereign debtor 
may be subject. 

Moreover, governments may use a variety 
of techniques, such as intervention by their 
central banks or imposition of regulatory 
controls or taxes, to devalue their 
currencies’ exchange rates, or may adopt 
monetary and other policies (including to 
manage their debt burdens) that have a 
similar effect, all of which could adversely 
impact the value of an investment in 
sovereign debt even in the absence of 

a technical default. Periods of economic 
uncertainty may affect the volatility of 
market prices of sovereign debt to a greater 
extent than the volatility inherent in debt 
obligations of other types of issuers. 

In addition, if a sovereign default or other 
such events described above were to 
occur, other financial institutions may also 
suffer losses or experience solvency or 
other concerns, and Prudential might face 
additional risks relating to any debt of such 
financial institutions held in its investment 
portfolio. There is also risk that public 
perceptions about the stability and 
creditworthiness of financial institutions 
and the financial sector generally might 
be affected, as might counterparty 
relationships between financial institutions. 
If a sovereign were to default on its 
obligations, or adopt policies that devalue 
or otherwise alter the currencies in which 
its obligations are denominated this 
could have a material adverse effect 
on Prudential’s financial condition and 
results of operations.

Prudential is subject to the risk of 
exchange rate fluctuations owing 
to the geographical diversity of 
its businesses
Due to the geographical diversity of 
Prudential’s businesses, Prudential is 
subject to the risk of exchange rate 
fluctuations. Prudential’s operations in the 
US and Asia, which represent a significant 
proportion of operating profit based on 
longer-term investment returns and 
shareholders’ funds, generally write 
policies and invest in assets denominated 
in local currencies. Although this practice 
limits the effect of exchange rate 
fluctuations on local operating results, 
it can lead to significant fluctuations in 
Prudential’s consolidated financial 
statements upon the translation of results 
into pounds sterling. This exposure is 
not currently separately managed. 
The currency exposure relating to the 
translation of reported earnings could 
impact on financial reporting ratios such 
as dividend cover, which is calculated as 
operating profit after tax on an IFRS basis, 
divided by the dividends relating to the 
reporting year. The impact of gains or 
losses on currency translations is recorded 
as a component of shareholders’ funds 
within other comprehensive income. 
Consequently, this could impact on 
Prudential’s gearing ratios (defined as 
debt over debt plus shareholders’ funds). 
The Group’s surplus capital position for 
regulatory reporting purposes may also be 
affected by fluctuations in exchange rates 
with possible consequences for the degree 
of flexibility the Prudential has in managing 
its business. 

Prudential conducts its businesses 
subject to regulation and associated 
regulatory risks, including the effects 
of changes in the laws, regulations, 
policies and interpretations and any 
accounting standards in the markets 
in which it operates
Changes in government policy and 
legislation (including in relation to tax and 
capital controls), regulation or regulatory 
interpretation applying to companies in the 
financial services and insurance industries 
in any of the markets in which Prudential 
operates, which in some circumstances 
may be applied retrospectively, may 
adversely affect Prudential’s product 
range, distribution channels, 
competitiveness, profitability, capital 
requirements and, consequently, reported 
results and financing requirements. 
Also, regulators in jurisdictions in which 
Prudential operates may change the level 
of capital required to be held by individual 
businesses or could introduce possible 
changes in the regulatory framework for 
pension arrangements and policies, the 
regulation of selling practices and solvency 
requirements. In addition, there could be 
changes to the maximum level of non-
domestic ownership by foreign companies 
in certain jurisdictions. Furthermore, as a 
result of interventions by governments in 
response to recent financial and global 
economic conditions, it is widely expected 
that there will continue to be a substantial 
increase in government regulation and 
supervision of the financial services 
industry, including the possibility of higher 
capital requirements, restrictions on 
certain types of transactions and enhanced 
supervisory powers. 

The European Union’s Solvency II Directive 
came into effect on 1 January 2016. This 
measure of regulatory capital is more 
volatile than under the previous Solvency I 
regime and regulatory policy may evolve 
under the new regime. The European 
Commission will review elements of the 
Solvency II legislation from 2016 onwards 
including a review of the Long Term 
Guarantee measures by 1 January 2021. 

Currently there are also a number of other 
global regulatory developments which 
could impact the way in which Prudential 
is supervised in its many jurisdictions. 
These include the Dodd-Frank Wall Street 
Reform and Consumer Protection Act 
(Dodd-Frank Act) in the US, the work of 
the Financial Stability Board (FSB) on 
Global Systemically Important Insurers 
(G-SIIs) and the Common Framework for 
the Supervision of Internationally Active 
Insurance Groups (ComFrame) being 
developed by the International Association 
of Insurance Supervisors (IAIS).

359

01 Group overview02 Strategic report03 Governance04  Directors’ remuneration report05 Financial statements06  European Embedded Value (EEV) basis results07 Additional informationwww.prudential.co.uk Annual Report 2015 Prudential plcThe Dodd-Frank Act represents a 
comprehensive overhaul of the financial 
services industry within the US that, among 
other reforms to financial services entities, 
products and markets, may subject financial 
institutions designated as systemically 
important to heightened prudential and 
other requirements intended to prevent 
or mitigate the impact of future disruptions 
in the US financial system. The full impact 
of the Dodd-Frank Act on Prudential’s 
businesses is not currently clear, as many 
of its provisions are primarily focused on 
the banking industry, have a delayed 
effectiveness and/or require rulemaking 
or other actions by various US regulators 
over the coming years.

The IAIS has various initiatives which are 
detailed in this section. On 18 July 2013, 
it published a methodology for identifying 
G-SIIs, and a set of policy measures that 
will apply to them, which the FSB endorsed. 
Groups designated as a G-SII are subject 
to additional regulatory requirements, 
including enhanced group-wide 
supervision, effective resolution planning, 
development of a Systemic Risk 
Management Plan, a Recovery Plan and 
a Liquidity Risk Management Plan. 
Prudential’s designation as a G-SII was 
reaffirmed on 3 November 2015. 
Prudential is monitoring the development 
and potential impact of the policy measures 
and is continuing to engage with the PRA 
on the implications of the policy measures 
and Prudential’s designation as a G-SII. 

The G-SII regime also introduces two types 
of capital requirements. The first, a Basic 
Capital Requirement (BCR), is designed 
to act as a minimum group capital 
requirement and the second, a Higher Loss 
Absorption (HLA) requirement reflects 
the drivers of the assessment of G-SII 
designation. The IAIS intends for these 
requirements to take effect from January 
2019, but G-SIIs will be expected to 
privately report to their group-wide 
supervisors in the interim. 

The IAIS is also developing ComFrame 
which is focused on the supervision of 
large and complex Internationally Active 
Insurance Groups (IAIGs). ComFrame will 
establish a set of common principles and 
standards designed to assist regulators in 
addressing risks that arise from insurance 
groups with operations in multiple 
jurisdictions. As part of this, work is 
under way to develop a global Insurance 
Capital Standard (ICS) that would apply 
to IAIGs. Once the development of the 
ICS has been concluded, it is intended to 
replace the BCR as the minimum group 
capital requirement for G-SIIs. Further 
consultations on the ICS are expected 

360

over the coming years, and a version of 
the ICS is expected to be adopted as part 
of ComFrame in late 2019. 

Various jurisdictions in which Prudential 
operates have created investor 
compensation schemes that require 
mandatory contributions from market 
participants in some instances in the event 
of a failure of a market participant. As a 
major participant in the majority of its 
chosen markets, circumstances could 
arise where Prudential, along with other 
companies, may be required to make 
such contributions.

The Group’s accounts are prepared in 
accordance with current International 
Financial Reporting Standards (IFRS) 
applicable to the insurance industry. 
The International Accounting Standards 
Board (IASB) introduced a framework that 
it described as Phase I, which permitted 
insurers to continue to use the statutory 
basis of accounting for insurance assets and 
liabilities that existed in their jurisdictions 
prior to January 2005. In July 2010, the IASB 
published its first Exposure Draft for its 
Phase II on insurance accounting, which 
would introduce significant changes to the 
statutory reporting of insurance entities 
that prepare accounts according to IFRS. 
A revised Exposure Draft was issued in June 
2013. The IASB is currently redeliberating 
the Exposure Draft proposals in light of 
comments by the insurance industry and 
other respondents. The timing of the final 
proposals taking effect is uncertain but not 
expected to be before 2020.

Any changes or modification of IFRS 
accounting policies may require a change 
in the future results or a retrospective 
adjustment of reported results.

The resolution of several issues 
affecting the financial services 
industry could have a negative 
impact on Prudential’s reported 
results or on its relations with current 
and potential customers
Prudential is, and in the future may be, 
subject to legal and regulatory actions in 
the ordinary course of its business, both in 
the UK and internationally. These actions 
could involve a review of types of business 
sold in the past under acceptable market 
practices at the time, such as the 
requirement in the UK to provide redress 
to certain past purchasers of pension and 
mortgage endowment policies, changes 
to the tax regime affecting products, and 
regulatory reviews on products sold and 
industry practices, including, in the latter 
case, lines of business it has closed. 

Regulators’ interest may include the 
approach that product providers use 

to select third party distributors and to 
monitor the appropriateness of sales made 
by them. In some cases, product providers 
can be held responsible for the deficiencies 
of third-party distributors. 

In the US, there has been significant 
attention on the different regulatory 
standards applied to investment advice 
delivered to retail customers by different 
sectors of the industry. As a result of 
reports relating to perceptions of industry 
abuses, there have been numerous 
regulatory inquiries and proposals for 
legislative and regulatory reforms. This 
includes focus on the suitability of sales of 
certain products, alternative investments 
and the widening of the circumstances 
under which a person or entity providing 
investment advice with respect to certain 
employee benefit and pension plans would 
be considered a fiduciary which would 
subject the person or entity to certain 
regulatory requirements. There is a risk 
that new regulations introduced may have 
a material adverse effect on the sales of the 
products by Prudential and increase 
Prudential’s exposure to legal risks. 

In Asia, regulatory regimes are developing 
at different speeds, driven by a combination 
of global factors and local considerations. 
New requirements could be introduced 
in these and other regulatory regimes 
that challenge current practices, or could 
retrospectively be applied to sales made 
prior to their introduction, which could 
have a negative impact on Prudential’s 
business or reported results. 

Litigation, disputes and regulatory 
investigations may adversely affect 
Prudential’s profitability and 
financial condition
Prudential is, and may be in the future, 
subject to legal actions, disputes and 
regulatory investigations in various 
contexts, including in the ordinary course 
of its insurance, investment management 
and other business operations. These legal 
actions, disputes and investigations may 
relate to aspects of Prudential’s businesses 
and operations that are specific to 
Prudential, or that are common to 
companies that operate in Prudential’s 
markets. Legal actions and disputes may 
arise under contracts, regulations (including 
tax) or from a course of conduct taken by 
Prudential, and may be class actions. 
Although Prudential believes that it has 
adequately provided in all material aspects 
for the costs of litigation and regulatory 
matters, no assurance can be provided that 
such provisions are sufficient. Given the 
large or indeterminate amounts of damages 
sometimes sought, other sanctions that 
might be applicable and the inherent 

Prudential plc Annual Report 2015 www.prudential.co.ukRisk factors continuedunpredictability of litigation and disputes, 
it is possible that an adverse outcome could, 
from time to time, have an adverse effect on 
Prudential’s reputation, results of operations 
or cash flows.

Prudential’s businesses are 
conducted in highly competitive 
environments with developing 
demographic trends and continued 
profitability depends upon 
management’s ability to respond 
to these pressures and trends
The markets for financial services in the 
UK, US and Asia are highly competitive, 
with several factors affecting Prudential’s 
ability to sell its products and continued 
profitability, including price and yields 
offered, financial strength and ratings, 
range of product lines and product quality, 
brand strength and name recognition, 
investment management performance, 
historical bonus levels, developing 
demographic trends and customer appetite 
for certain savings products. In some of its 
markets, Prudential faces competitors that 
are larger, have greater financial resources 
or a greater market share, offer a broader 
range of products or have higher bonus 
rates. Further, heightened competition for 
talented and skilled employees and agents 
with local experience, particularly in Asia, 
may limit Prudential’s potential to grow 
its business as quickly as planned.

In Asia, the Group’s principal competitors 
in the region are international financial 
companies, including global life insurers 
such as Allianz, AXA, AIA and Manulife, 
and multinational asset managers such 
as J.P. Morgan Asset Management, 
Schroders, HSBC Global Asset 
Management and Franklin Templeton. 
In a number of markets, local companies 
have a very significant market presence.

Within the UK, Prudential’s principal 
competitors include many of the major 
retail financial services companies and 
fund management companies including, 
in particular, Aviva, Legal & General, Lloyds 
Banking Group, Standard Life, Schroders, 
Invesco Perpetual and Fidelity. 

Jackson’s competitors in the US include 
major stock and mutual insurance 
companies, mutual fund organisations, 
banks and other financial services 
companies such as AIG, AXA Financial 
Inc., Allianz, Prudential Financial, Lincoln 
National, MetLife and Aegon.

Prudential believes competition will 
intensify across all regions in response 
to consumer demand, technological 
advances, the impact of consolidation, 
regulatory actions and other factors. 
Prudential’s ability to generate an 

appropriate return depends significantly 
upon its capacity to anticipate and respond 
appropriately to these competitive 
pressures.

Downgrades in Prudential’s financial 
strength and credit ratings could 
significantly impact its competitive 
position and damage its relationships 
with creditors or trading 
counterparties
Prudential’s financial strength and credit 
ratings, which are used by the market to 
measure its ability to meet policyholder 
obligations, are an important factor 
affecting public confidence in 
Prudential’s products, and as a result 
its competitiveness. Downgrades in 
Prudential’s ratings, as a result of, for 
example, decreased profitability, increased 
costs, increased indebtedness or other 
concerns, could have an adverse effect on 
its ability to market products; retain current 
policyholders; and on the Group’s financial 
flexibility. In addition, the interest rates 
Prudential pays on its borrowings are 
affected by its credit ratings, which are 
in place to measure the Group’s ability 
to meet its contractual obligations.

Prudential plc’s long-term senior debt is 
rated as A2 by Moody’s, A+ by Standard & 
Poor’s and A by Fitch. These ratings are all 
on a stable outlook. 

Prudential plc’s short-term debt is rated as 
P-1 by Moody’s, A-1 by Standard & Poor’s 
and F1 by Fitch. 

The Prudential Assurance Company 
Limited’s financial strength is rated Aa3 
by Moody’s, AA by Standard & Poor’s 
and AA by Fitch. These ratings are all 
on a stable outlook.

Jackson’s financial strength is rated AA 
by Standard & Poor’s and Fitch, A1 by 
Moody’s, and A+ by AM Best. These 
ratings have a stable outlook. 

Prudential Assurance Co. Singapore 
(Pte) Ltd’s financial strength is rated AA 
by Standard & Poor’s. This rating is on 
a stable outlook.

In addition, changes in methodologies and 
criteria used by rating agencies could result 
in downgrades that do not reflect changes 
in the general economic conditions or 
Prudential’s financial condition.

Adverse experience in the 
operational risks inherent in 
Prudential’s business could disrupt 
its business functions and have 
a negative impact on its results 
of operations
Operational risks are present in all of 
Prudential’s businesses, including the risk 

of direct or indirect loss resulting from 
inadequate or failed internal and external 
processes, systems and human error or 
from external events. Prudential’s business 
is dependent on processing a large number 
of transactions across numerous and 
diverse products, and is subject to a 
number of different legal and regulatory 
regimes. Further, because of the long-term 
nature of much of the Group’s business, 
accurate records have to be maintained 
for significant periods. 

These factors, among others, result 
in significant reliance on and require 
significant investment in information 
technology (IT), compliance and other 
operational systems, personnel and 
processes. In addition, Prudential 
outsources several operations, including 
a significant part of its UK back office and 
customer facing functions as well as a 
number of IT functions, resulting in 
reliance upon the operational processing 
performance of its outsourcing partners.

Although Prudential’s IT, compliance and 
other operational systems and processes 
incorporate controls designed to manage 
and mitigate the operational risks 
associated with its activities, there can be 
no assurance that such controls will always 
be effective. Due to human error among 
other reasons, operational incidents do 
happen periodically and no system or 
process can entirely prevent them although 
there have not been any material such 
events to date. Prudential’s legacy and 
other IT systems and processes, as with 
operational systems and processes 
generally, may be susceptible to failure 
or breaches. 

Such events could, among other things, 
harm Prudential’s ability to perform 
necessary business functions, result in 
the loss of confidential or proprietary data 
(exposing it to potential legal claims and 
regulatory sanctions) and damage its 
reputation and relationships with its 
business partners and customers. Similarly, 
any weakness in administration systems 
(such as those relating to policyholder 
records or meeting regulatory 
requirements) or actuarial reserving 
processes could have a material adverse 
effect on its results of operations during 
the effective period.

Attempts by third parties to disrupt 
Prudential’s IT systems could result 
in loss of trust from Prudential’s 
customers, reputational damage 
and financial loss
Being part of the financial services sector, 
Prudential and its business partners are 
increasingly exposed to the risk that 
third parties may attempt to disrupt the 

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of its IT systems, which could result in 
disruption to the key operations, make it 
difficult to recover critical services, damage 
assets and compromise data (both 
corporate or customer). This could result 
in loss of trust from Prudential’s customers, 
reputational damage and financial loss. 
The cyber-security threat continues to 
evolve globally in sophistication and 
potential significance. As a result of 
Prudential’s increasing market profile, the 
growing interest by customers to interact 
with their insurance provider and asset 
manager through the internet and social 
media, improved brand awareness and the 
classification of Prudential as a G-SII, there 
is an increased likelihood of Prudential 
being considered a target by cyber 
criminals. Prudential has not identified a 
failure or breach which has had a material 
impact in relation to its legacy and other IT 
systems and processes to date. However, 
it has been, and likely will continue to be, 
subject to computer viruses, attempts at 
unauthorised access and cyber-security 
attacks such as ‘denial of service’ attacks 
(which, for example, can cause temporary 
disruption to websites and IT networks), 
phishing and disruptive software 
campaigns.

Prudential is continually enhancing its IT 
environment to remain secure against 
emerging threats, together with increasing 
its ability to detect system compromise and 
recover should such an incident occur. 
However, there can be no assurance that 
such events will not take place with adverse 
consequential effects on Prudential’s 
business and financial position. 

Adverse experience relative to 
the assumptions used in pricing 
products and reporting business 
results could significantly affect 
Prudential’s results of operations
In common with other life insurers, the 
profitability of the Group’s businesses 
depends on a mix of factors including 
mortality and morbidity levels and trends, 
policy surrenders and take-up rates on 
guarantee features of products, investment 
performance and impairments, unit cost 
of administration and new business 
acquisition expenses.

Prudential needs to make assumptions 
about a number of factors in determining 
the pricing of its products, for setting 
reserves, and for reporting its capital levels 
and the results of its long-term business 
operations. For example, the assumption 
that Prudential makes about future 
expected levels of mortality is particularly 
relevant for its UK annuity business, where 
payments are guaranteed for at least as 

362

long as the policyholder is alive. Prudential 
conducts rigorous research into longevity 
risk, using industry data as well as its own 
substantial annuitant experience. As part 
of its pension annuity pricing and reserving 
policy, Prudential’s UK business assumes 
that current rates of mortality continuously 
improve over time at levels based on 
adjusted data and informed by models 
from the Continuous Mortality 
Investigation (CMI) as published by 
the Institute and Faculty of Actuaries. 
Assumptions about future expected levels 
of mortality are also of relevance to the 
Guaranteed Minimum Withdrawal Benefit 
(GMWB) of Jackson’s variable annuity 
business. If mortality improvement rates 
significantly exceed the improvement 
assumed, Prudential’s results of operations 
could be adversely affected.

A further factor is the assumption that 
Prudential makes about future expected 
levels of the rates of early termination of 
products by its customers (known as 
persistency). This is particularly relevant 
to its lines of business other than its UK 
annuity business, especially Jackson’s 
portfolio of traditional and variable 
annuities. Prudential’s persistency 
assumptions reflect recent past experience 
for each relevant line of business. Any 
expected change in future persistency is 
also reflected in the assumption. If actual 
levels of future persistency are significantly 
different from assumed, the Group’s 
results of operations could be adversely 
affected. Furthermore, Jackson’s variable 
annuity products are sensitive to other 
types of policyholder behaviour, such as 
the take-up of its GMWB product features. 

Another example is the impact of 
epidemics and other effects that give rise 
to a large number of deaths or additional 
sickness claims. Significant influenza 
epidemics have occurred a number of 
times over the past century but the 
likelihood, timing or the severity of future 
epidemics cannot be predicted. The 
effectiveness of external parties, including 
governmental and non-governmental 
organisations, in combating the spread 
and severity of any epidemics could 
have a material impact on the Group’s 
loss experience.

As a holding company, Prudential 
is dependent upon its subsidiaries 
to cover operating expenses and 
dividend payments
The Group’s insurance and investment 
management operations are generally 
conducted through direct and indirect 
subsidiaries.

As a holding company, Prudential’s 
principal sources of funds are remittances 

from subsidiaries, shareholder-backed 
funds, the shareholder transfer from 
long-term funds and any amounts that may 
be raised through the issuance of equity, 
debt and commercial paper. 

Certain of Prudential’s subsidiaries 
are restricted by applicable insurance, 
foreign exchange and tax laws, rules 
and regulations that can limit remittances. 
In some circumstances, this could limit 
Prudential’s ability to pay dividends to 
shareholders or to make available funds 
held in certain subsidiaries to cover 
operating expenses of other members 
of the Group.

Prudential operates in a number of 
markets through joint ventures and 
other arrangements with third 
parties (including in China and 
India), involving certain risks that 
Prudential does not face with respect 
to its consolidated subsidiaries
Prudential operates, and in certain markets 
is required by local regulation to operate, 
through joint ventures (including in China 
and India). For the Group’s joint venture 
operations, management control is 
exercised jointly with the venture 
participants. The level of control 
exercisable by the Group depends on the 
terms of the joint venture agreements, in 
particular, the allocation of control among, 
and continued co-operation between, the 
joint venture participants. Prudential may 
face financial, reputational and other 
exposure (including regulatory censure) 
in the event that any of its joint venture 
partners fails to meet its obligations under 
the joint venture, encounters financial 
difficulty or fails to comply with local or 
international regulation and standards 
such as those pertaining to the prevention 
of financial crime. In addition, a significant 
proportion of the Group’s product 
distribution is carried out through 
arrangements with third parties not 
controlled by Prudential and is dependent 
upon continuation of these relationships. 
A temporary or permanent disruption to 
these distribution arrangements, such as 
through significant deterioration in the 
reputation, financial position or other 
circumstances of the third party or material 
failure in controls (such as those pertaining 
to the prevention of financial crime) could 
adversely affect the results of operations 
of Prudential.

Prudential’s Articles of Association 
contain an exclusive jurisdiction 
provision
Under Prudential’s Articles of Association, 
certain legal proceedings may only be 
brought in the courts of England and Wales. 
This applies to legal proceedings by a 

Prudential plc Annual Report 2015 www.prudential.co.ukRisk factors continuedshareholder (in its capacity as such) against 
Prudential and/or its directors and/or its 
professional service providers. It also applies 
to legal proceedings between Prudential 
and its directors and/or Prudential and 
Prudential’s professional service providers 
that arise in connection with legal 
proceedings between the shareholder 
and such professional service provider. 
This provision could make it difficult for US 
and other non-UK shareholders to enforce 
their shareholder rights.

Changes in tax legislation may 
result in adverse tax consequences
Tax rules, including those relating to the 
insurance industry, and their interpretation 
may change, possibly with retrospective 
effect, in any of the jurisdictions in which 
Prudential operates. Significant tax 
disputes with tax authorities, and any 
change in the tax status of any member 
of the Group or in taxation legislation or 
its scope or interpretation could affect 
Prudential’s financial condition and results 
of operations. 

363

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AER 
Actual Exchange Rates are actual historical 
exchange rates for the specific accounting 
period, being the average rates over the 
period for the income statement and the 
closing rates for the balance sheet at the 
balance sheet date.

Annual premium equivalent or APE 
A measure of new business activity that is 
calculated as the sum of annualised regular 
premiums from new business plus 
10 per cent of single premiums on new 
business written during the period.

Asset backed security 
A security whose value and income 
payments are derived from and 
collateralised (or ‘backed’) by a specified 
pool of underlying assets. The pool of 
assets is typically a group of small and 
illiquid assets that are unable to be 
sold individually.

Available for sale (AFS) 
Securities that have been acquired neither 
for short-term sale nor to be held to 
maturity. AFS securities are measured at 
fair value on the statement of financial 
position with unrealised gains and losses 
being booked in Other Comprehensive 
Income instead of the income statement.

Back book of business
The insurance policies sold in past periods 
that are still in force and hence are still 
recorded on the insurer’s balance sheet.

Bonuses 
Bonuses refer to the non-guaranteed 
benefit added to participating life insurance 
policies and are the way in which 
policyholders receive their share of the 
profits of the policies. There are normally 
two types of bonuses: 

 — Regular bonus – expected to be added 
every year during the term of the policy. 
It is not guaranteed that a regular bonus 
will be added each year, but once it is 
added, it cannot be reversed, also known 
as annual or reversionary bonus; and

 — Final bonus – an additional bonus 

expected to be paid when policyholders 
take money from the policies. If 
investment return has been low over 
the lifetime of the policy, a final bonus 
may not be paid. Final bonuses may 
vary and are not guaranteed.

Bulk annuity
A bulk annuity, sometimes referred to 
as a bulk purchase annuity, is a contract 
between a defined benefit pension scheme 
and an insurance company, whereby an 
insurance company insures some or all 
of the liabilities of the pension scheme. 

364

Cash surrender value 
The amount of cash available to a 
policyholder on the surrender of or 
withdrawal from a life insurance policy 
or annuity contract.

CER 
Constant Exchange Rates – Prudential plc 
reports its results at both actual exchange 
rates (AER) to reflect actual results and 
also constant exchange rates (CER) 
so as to eliminate the impact from exchange 
translation. CER results are calculated by 
translating prior period results using 
current period foreign currency exchange 
rates, ie, current period average rates for 
the income statements and current period 
closing rate for the balance sheet.

Closed-book life insurance business
A ‘closed book’ is essentially a group of 
insurance policies that are no longer sold, 
but are still featured on the books of a life 
insurer as a premium-paying policy. The 
insurance company has ‘closed the books’ 
on new sales of these products which will 
remain in run-off until the policies expire 
and all claims are settled.

Core structural borrowings 
Borrowings which Prudential considers to 
form part of its core capital structure and 
exclude operational borrowings.

Credit risk 
The risk of loss if another party fails 
to meet its obligations, or fails to do so 
in a timely fashion.

Currency risk 
The risk that asset or liability values, cash 
flows, income or expenses will be affected 
by changes in exchange rates. Also 
referred to as foreign exchange risk.

Deferred acquisition costs or DAC 
Acquisition costs are expenses of an 
insurer which are incurred in connection 
with the acquisition of new insurance 
contracts or the renewal of existing 
insurance policies. They include 
commissions and other variable sales 
inducements and the direct costs of issuing 
the policy, such as underwriting and other 
policy issue expenses. Typically, under 
IFRS, an element of acquisition costs are 
deferred ie not expensed in the year 
incurred, and instead amortised in the 
income statement in line with the 
emergence of surpluses on the 
related contracts. 

Deferred annuities 
Annuities or pensions due to be paid from 
a future date or when the policyholder 
reaches a specified age.

Discretionary participation features 
or DPF 
A contractual right to receive, as a 
supplement to guaranteed benefits, 
additional benefits:

 — That are likely to be a significant portion 

of the total contractual benefits;

 — Whose amount or timing is 

contractually at the discretion of the 
issuer; and

 — That are contractually based on asset, 

fund, company or other entity 
performance.

Dividend cover 
Dividend cover is calculated as operating 
profit after tax on an IFRS basis, divided by 
the current period interim dividend plus 
the proposed second interim dividend.

Endowment product 
An ordinary individual life insurance 
product that provides the insured party 
with various guaranteed benefits if it 
survives specific maturity dates or periods 
stated in the policy. Upon the death of the 
insured party within the coverage period, 
a designated beneficiary receives the face 
value of the policy.

European Embedded Value or EEV 
Financial results that are prepared on 
a supplementary basis to the Group’s 
consolidated IFRS results and which are 
prepared in accordance with a set of 
Principles issued by the Chief Financial 
Officers Forum of European Insurance 
Companies in May 2004 and expanded 
by the Additional Guidance of EEV 
Disclosures published in October 2005. 
The principles are designed to capture the 
value of the new business sold in the period 
and of the business in force.

Fixed annuities
Fixed annuity contracts written in the US 
which allow for tax-deferred accumulation 
of funds, are used for asset accumulation 
in retirement planning and for providing 
income in retirement and offer flexible 
pay-out options. The contract holder pays 
the insurer a premium, which is credited to 
the contract holders’ account. Periodically, 
interest is credited to the contract holders’ 
account and administrative charges are 
deducted, as appropriate.

Fixed indexed annuities 
These are similar to fixed annuities in that 
the contract holder pays the insurer a 
premium, which is credited to the contract 
holder’s account and, periodically, interest 
is credited to the contract holder’s account 
and administrative charges are deducted, 
as appropriate. An annual minimum 
interest rate may be guaranteed, although 

Prudential plc Annual Report 2015 www.prudential.co.ukactual interest credited may be higher and 
is linked to an equity index over its indexed 
option period.

Funds under management 
These comprise funds of the Group held 
in the statement of financial position and 
external funds that are managed by 
Prudential asset management operations.

Group free surplus 
Group free surplus at the end of the period 
comprises free surplus for the insurance 
businesses, representing the excess of the 
net worth over the required capital included 
in the EEV results, and IFRS net assets for 
the asset management businesses excluding 
goodwill. The free surplus generated 
during the period comprises the movement 
in this balance excluding foreign exchange, 
capital, and other reserve movements. 
Specifically, it includes amounts maturing 
from the in-force operations during the 
period less the investment in new business, 
the effect of market movements and other 
one-off items.

Guaranteed annuities 
Policies that pay out a fixed amount 
of benefit for a defined period.

Guaranteed investment contract 
(GIC) (US) 
An investment contract between an 
insurance company and an institutional 
investor, which provides a stated rate of 
return on deposits over a specified period 
of time. They typically provide for partial or 
total withdrawals at book value if needed 
for certain liquidity needs of the plan.

Guaranteed minimum accumulation 
benefit (GMAB) (US) 
A guarantee that ensures that the contract 
value of a variable annuity contract will be 
at least equal to a certain minimum amount 
after a specified number of years.

Guaranteed minimum death benefit 
(GMDB) (US) 
The basic death benefit offered under 
variable annuity contracts, which specifies 
that if the owner dies before annuity 
income payments begin, the beneficiary 
will receive a payment equal to the greater 
of the contract value or purchase payments 
less withdrawals.

Guaranteed minimum income 
benefit (GMIB) (US) 
A guarantee that ensures, under certain 
conditions, that the owner may annuitise 
the variable annuity contract based on the 
greater of (a) the actual account value or (b) 
a pay-out base equal to premiums credited 
with some interest rate, or the maximum 
anniversary value of the account prior 
to annuitisation.

Guaranteed minimum withdrawal 
benefit (GMWB) (US) 
A guarantee in a variable annuity that 
promises that the owner may make annual 
withdrawals of a defined amount for the life 
of the owner or until the total guaranteed 
amount is recovered, regardless of market 
performance or the actual account balance.

Health and protection 
These comprise health and personal 
accident insurance products, which 
provide morbidity or sickness benefits and 
include health, disability, critical illness and 
accident coverage. Health and protection 
products are sold both as standalone 
policies and as riders that can be attached 
to life insurance products. Health and 
protection riders are presented together 
with ordinary individual life insurance 
products for purposes of disclosure of 
financial information.

Immediate annuity 
An annuity in which payments to the 
annuitant or beneficiary start at once 
upon establishment of the annuity plan 
or scheme. Such annuities are almost 
always purchased with a single 
(lump sum) payment.

In-force 
An insurance policy or contract reflected 
on records that has not expired, matured or 
otherwise been surrendered or terminated.

Inherited estate 
For life insurance proprietary companies, 
surplus capital available on top of what is 
necessary to cover policyholders 
reasonable expectations. An inherited 
(orphan) estate is effectively surplus capital 
on a realistic basis built over time and not 
allocated to policyholders or shareholders.

Internal rate of return (IRR) 
The IRR is equivalent to the discount rate 
at which the present EEV value of the 
post-tax cash flows expected to be earned 
over the life time of the business written 
in shareholder-backed life funds is equal 
to the total invested capital to support 
the writing of the business. The capital 
included in the calculation of the IRR 
is equal to the amount required to pay 
acquisition costs and set up reserves less 
premiums received, plus encumbered 
capital. The impact of the time value 
of options and guarantees is included 
in the calculation.

Internal vesting
Internal vestings are proceeds from a 
Prudential policy which the policyholder 
has decided to reinvest in a Prudential 
annuity product.

International Financial Reporting 
Standards (IFRS)
Accounting standards that all publicly listed 
groups in the European Union are required 
to apply in preparing consolidated financial 
statements.

Investment grade 
Investments rated BBB- or above for S&P, 
Baa3 or above for Moody’s. Generally they 
are bonds that are judged by the rating 
agency as likely enough to meet payment 
obligations that banks are allowed to invest 
in them.

Investment-linked products or 
contracts 
Insurance products where the surrender 
value of the policy is linked to the value of 
underlying investments (such as collective 
investment schemes, internal investment 
pools or other property) or fluctuations in 
the value of underlying investment or indices. 
Investment risk associated with the product 
is usually borne by the policyholder. 
Insurance coverage, investment and 
administration services are provided for 
which the charges are deducted from the 
investment fund assets. Benefits payable will 
depend on the price of the units prevailing 
at the time of surrender, death or the maturity 
of the product, subject to surrender charges. 
These are also referred to as unit-linked 
products or unit-linked contracts.

Liquidity coverage ratio
Prudential calculates this as assets and 
resources available to us that are readily 
convertible to cash to cover corporate 
obligations in a prescribed stress scenario. 
We calculate this ratio over a range of time 
horizons extending to 12 months.

Liquidity premium
This comprises the premium that is 
required to compensate for the lower 
liquidity of corporate bonds relative 
to swaps and the mark to market risk 
premium that is required to compensate 
for the potential volatility in corporate 
bond spreads (and hence market values) 
at the time of sale. 

Market value reduction (MVR) 
A reduction applied to the payment on 
with-profits bonds when policyholders 
surrender in adverse market conditions.

Money Market Fund (MMF)
An MMF is an open-ended mutual fund 
that invests in short-term debt securities 
such as US treasury bills and commercial 
paper. The purpose of an MMF is to 
provide investors with a safe place to 
invest easily accessible cash-equivalent 
assets characterised as a low-risk, 
low-return investment.

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Mortality rate 
Rate of death, varying by such parameters 
as age, gender and health, used in pricing 
and computing liabilities for future 
policyholders of life and annuity products, 
which contain mortality risks.

Net premiums 
Life insurance premiums, net of reinsurance 
ceded to third-party reinsurers.

Net worth
Net assets for EEV reporting purposes 
that reflect the regulatory basis position, 
sometimes with adjustments to achieve 
consistency with the IFRS treatment of 
certain items.

New business margin 
The value of new business on an EEV basis 
expressed as a percentage of the present 
value of new business premiums expected 
to be received from the new business.

New business profit 
The profits, calculated in accordance with 
European Embedded Value Principles, 
from business sold in the financial reporting 
period under consideration.

Non-participating business 
A life insurance policy where the 
policyholder is not entitled to a share of the 
company’s profits and surplus, but receives 
certain guaranteed benefits. Also known 
as non-profit in the UK. Examples include 
pure risk policies (eg fixed annuities, term 
insurance, critical illness) and unit-linked 
insurance contracts.

OIEC Open ended investment 
company 
A collective investment fund structured 
as a limited company in which investors 
can buy and sell shares.

Operational borrowings 
Borrowings which arise in the normal 
course of the business.

Participating funds 
Distinct portfolios where the policyholders 
have a contractual right to receive at the 
discretion of the insurer additional benefits 
based on factors such as the performance 
of a pool of assets held within the fund, as 
a supplement to any guaranteed benefits. 
The insurer may either have discretion 
as to the timing of the allocation of those 
benefits to participating policyholders or 
may have discretion as to the timing and 
the amount of the additional benefits. For 
Prudential the most significant participating 
funds are with-profits funds for business 
written in the UK, Hong Kong, Malaysia 
and Singapore.

366

Participating policies or 
participating business 
Contracts of insurance where the 
policyholders have a contractual right 
to receive, at the discretion of the insurer, 
additional benefits based on factors 
such as investment performance, as a 
supplement to any guaranteed benefits. 
This is also referred to as with-profits 
business.

Payback period
Payback period is the time in which the 
initial ‘cash’ outflow of investment is 
expected to be recovered from the ‘cash’ 
inflows generated by the investment. We 
measure cash outflow by our investment 
of free surplus in new business sales. The 
payback period equals the time taken for 
this business to generate free surplus to 
cover this investment. Payback periods 
are measured on an undiscounted basis.

Present value of new business 
premiums or PVNBP 
The present value of new business 
premiums is calculated as equalling 
single premiums plus the present value 
of expected premiums of new regular 
premium business, allowing for lapses and 
other assumptions made in determining 
the EEV new business contribution.

Prudential Regulation Authority 
or PRA
The PRA is a UK regulatory body 
responsible for Prudential regulation and 
supervision of banks, building societies, 
credit unions, insurers and major 
investment firms.

Regular premium product 
A life insurance product with regular 
periodic premium payments.

Rider 
A supplemental plan that can be attached 
to a basic insurance policy, with payment 
of additional premium.

Risk margin reserve (RMR) charge
An RMR is included within operating profit 
based on longer-term investment returns 
and represents a charge for long-term 
expected defaults of debt securities, 
determined by reference to the credit 
quality of the portfolio.

Scottish Amicable Insurance Fund 
(SAIF) 
SAIF is a ring-fenced sub-fund of the 
Prudential Assurance Company’s 
long-term fund following the acquisition 
of the mutually owned Scottish Amicable 
Life Assurance Society in 1997. The fund 
is solely for the benefit of policyholders of 
SAIF. Shareholders of Prudential plc have 
no interest in the profits of this fund 

although they are entitled to asset 
management fees on this business.

Separate account 
A separate account is a pool of investments 
held by an insurance company not in 
or ‘separate’ from its general account. 
They generally accrue to the policyholder. 
A separate account allows an investor to 
choose an investment category according 
to his individual risk tolerance, and desire 
for performance.

Single premiums 
Single premium policies of insurance are 
those that require only a single lump sum 
payment from the policyholder.

Stochastic techniques 
Stochastic techniques incorporate results 
from repeated simulations using key 
financial parameters which are subject 
to random variations and are projected 
into the future.

Subordinated debt 
A fixed interest issue or debt that ranks 
below other debt in order of priority for 
repayment if the issuer is liquidated. 
Holders are compensated for the added 
risk through higher rates of interest. 
Under EU insurance regulation, 
subordinated debt is not treated as a 
liability and counts towards the coverage 
of the required minimum margin of 
solvency, with limitations.

Surrender 
The termination of a life insurance policy 
or annuity contract at the request of the 
policyholder after which the policyholder 
receives the cash surrender value, if any, 
of the contract.

Surrender charge or surrender fee 
The fee charged to a policyholder when 
a life insurance policy or annuity contract 
is surrendered for its cash surrender 
value prior to the end of the surrender 
charge period.

Takaful 
Insurance that is compliant with 
Islamic principles.

Time value of options and guarantees 
The value of financial options and 
guarantees comprises two parts, the 
intrinsic value and the time value. The 
intrinsic value is given by a deterministic 
valuation on best estimate assumptions. 
The time value is the additional value 
arising from the variability of economic 
outcomes in the future.

Prudential plc Annual Report 2015 www.prudential.co.ukTotal shareholder return (TSR) 
TSR represents the growth in the value 
of a share plus the value of dividends 
paid, assuming that the dividends are 
reinvested in the Company’s shares on 
the ex-dividend date.

Unallocated surplus 
Unallocated surplus is recorded wholly as a 
liability and represents the excess of assets 
over policyholder liabilities for Prudential’s 
with-profits funds. The balance retained 
in the unallocated surplus represents 
cumulative income arising on the with-
profits business that has not been allocated 
to policyholders or shareholders.

Unit-linked products or unit-linked 
contracts 
See ‘investment-linked products 
or contracts’ above.

Universal life 
An insurance product where the customer 
pays flexible premiums, subject to specified 
limits, which are accumulated in an account 
and are credited with interest (at a rate 
either set by the insurer or reflecting 
returns on a pool of matching assets). 
The customer may vary the death benefit 
and the contract may permit the customer 
to withdraw the account balance, typically 
subject to a surrender charge.

Variable annuity (VA) (US) 
An annuity whose value is determined by 
the performance of underlying investment 
options that frequently includes securities. 
A variable annuity’s value is not guaranteed 
and will fluctuate, depending on the value 
of its underlying investments. The holder 
of a variable annuity assumes the 
investment risk and the funds backing a 
variable annuity are held in the insurance 
company’s separate account. VAs are 
similar to unit-linked annuities in the UK.

Whole of life 
A type of life insurance policy that provides 
lifetime protection; premiums must usually 
be paid for life. The sum assured is paid out 
whenever death occurs. Commonly used 
for estate planning purposes.

With-profits funds 
See ‘participating funds’ above.

Yield 
A measure of the income received from 
an investment compared to the price paid 
for the investment. Normally expressed 
as a percentage.

367

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schemes are set out in the Directors’ 
remuneration report on pages 101 to 129.

Restrictions on transfer 
In accordance with English company law, 
shares may be transferred by an instrument 
of transfer or through an electronic system 
(currently CREST) and transfer is not 
restricted except that the Directors may, 
in certain circumstances, refuse to register 
transfers of shares but only if such refusal 
does not prevent dealings in the shares 
from taking place on an open and proper 
basis. If the Directors make use of that 
power, they must send the transferee 
notice of the refusal within two months. 

Certain restrictions may be imposed 
from time to time by applicable laws and 
regulations (for example, insider trading 
laws) and pursuant to the Listing Rules of 
both the Financial Conduct Authority and 
the Hong Kong Stock Exchange, as well 
as under the rules of some of the Group’s 
employee share plans.

All Directors are required to hold a 
minimum number of shares under 
guidelines approved by the Board, which 
they would also be expected to retain 
as described on page 104 and page 121 
of the Directors’ remuneration report.

Major shareholders 
The following notifications have been 
disclosed under the FCA’s Disclosure and 
Transparency Rules in respect of notifiable 
interests exceeding 3 per cent in the voting 
rights of the issued share capital.

As at 31 December 2015

Capital Group Companies, Inc.

BlackRock, Inc

Norges Bank

% of total 
voting rights

9.96 

5.08

4.03

On 5 February 2016, the Capital Group 
Companies, Inc. notified that their holding 
had increased to 10.135 per cent of the 
issued share capital. 

Shareholder information

Communication with shareholders 

Share capital 

The Group maintains a corporate website 
containing a wide range of information 
relevant for private and institutional 
investors, including the Group’s financial 
calendar: www.prudential.co.uk

Annual General Meeting 
The 2016 Annual General Meeting will 
be held in the Churchill Auditorium at the 
Queen Elizabeth II Conference Centre, 
Broad Sanctuary, Westminster, London 
SW1P 3EE on 19 May 2016 at 11.00am. 

Prudential will continue its practice of 
calling a poll on all resolutions and the 
voting results, including all proxies lodged 
prior to the meeting, will be displayed at 
the meeting and subsequently published 
on the Company’s website. 

Details of the 2015 Annual General 
Meeting, including the major items 
discussed at the meeting and the results 
of the voting, can be found on the 
Company’s website. 

In accordance with relevant legislation, 
shareholders holding 5 per cent or more 
of the fully paid up issued share capital are 
able to require the Directors to hold a 
general meeting. Written shareholder 
requests should be addressed to the Group 
Company Secretary at the registered office. 

Documents on display 
The terms and conditions of all Directors’ 
appointments are available for inspection 
at the Company’s registered office during 
normal business hours and at the Annual 
General Meeting. 

Company constitution 
Prudential is governed by the Companies 
Act 2006, other applicable legislation and 
regulations, and provisions in its Articles of 
Association. Any change to the Articles of 
Association must be approved by special 
resolution of the shareholders. There were 
no changes to the constitutional documents 
during 2015. The Memorandum and 
Articles of Association are available 
on the Company’s website.

368

Issued share capital
The issued share capital as at 31 December 
2015 consisted of ordinary shares of 
5 pence each, all fully paid up and listed 
on the London Stock Exchange and the 
Hong Kong Stock Exchange. Further 
information can be found in note C10 
on page 261.

Issued share 
capital

2,572,454,958 

2,567,779,950

Number of 
accounts on 
the register

56,276 

55,760

2015

2014

Prudential also maintains secondary 
listings on the Singapore Stock Exchange; 
and the New York Stock Exchange in the 
form of American Depositary Receipts 
which are referenced to ordinary shares 
on the main UK register.

Prudential has maintained a sufficiency 
of public float throughout the reporting 
period as required by the Hong Kong 
Listing Rules.

A number of dividend waivers are in place 
and these relate to shares issued but not 
allocated under the Group’s employee 
share plans. These shares are held by the 
Trustees and will, in due course, be used 
to satisfy requirements under the Group’s 
employee share plans.

Rights and obligations 
The rights and obligations attaching to the 
Company’s shares are set out in full in the 
Articles of Association. There are currently 
no voting restrictions on the ordinary 
shares, all of which are fully paid, and each 
share carries one vote on a poll. If votes are 
cast on a show of hands, each shareholder 
present in person or by proxy, or in the case 
of a corporation, each of its duly authorised 
corporate representatives, has one vote 
except that if a proxy is appointed by more 
than one member, the proxy has one vote 
for and one vote against if instructed by 
one or more members to vote for the 
resolution and by one or more members 
to vote against the resolution. 

Where, under an employee share plan, 
participants are the beneficial owners of 
the shares but not the registered owners, 
the voting rights are normally exercisable 
by the registered owner in accordance with 
the relevant plan rules. Trustees may vote 
at their discretion, but do not vote on any 
unawarded shares held as surplus assets.

As at 8 March 2016, Trustees held 
0.45 per cent of the issued share capital 
under the various plans in operation.

Prudential plc Annual Report 2015 www.prudential.co.uk 
Authority to issue shares 
The Directors require authority from 
shareholders in relation to the issue of 
shares. Whenever shares are issued, these 
must be offered to existing shareholders 
pro rata to their holdings unless the 
directors have been given authority by 
shareholders to issue shares without 
offering them first to existing shareholders. 
Prudential seeks authority from its 
shareholders on an annual basis to issue 
shares up to a maximum amount and 
to issue up to 5 per cent of its issued 
share capital without offering them to 
existing shareholders, in line with 
relevant regulations and best practice. 
Disapplication of statutory pre-emption 
procedures is also sought for rights issues. 
The existing authorities to issue shares and 
to do so without observing pre-emption 

Dividend information 

rights are due to expire at the end of this 
year’s Annual General Meeting. An 
ordinary resolution and a special resolution 
to approve the renewal of these authorities 
respectively will be put to shareholders 
at the Annual General Meeting on 
19 May 2016. 

Details of shares issued during 2014 and 
2015 are given in note C10 on page 261. 

In accordance with the terms of a waiver 
granted by the Hong Kong Stock 
Exchange, Prudential confirms that it 
complies with the applicable law and 
regulation in the UK in relation to the 
holding of shares in treasury and with 
the conditions of the waiver in connection 
with the purchase of own shares and 
any treasury shares it may hold.

Authority to purchase own shares 
The directors also require authority from 
shareholders in relation to the purchase 
of the Company’s own shares. Prudential 
seeks authority by special resolution on 
an annual basis for the buyback of its own 
shares in accordance with the relevant 
provisions of the Companies Act 2006 and 
other related guidance. This authority has 
not been used since it was last granted at 
the 2015 Annual General Meeting. This 
existing authority is due to expire at the 
end of this year’s Annual General Meeting 
and a special resolution to renew the 
authority will be put to shareholders at the 
Annual General Meeting on 19 May 2016. 

2015 second interim dividend

Ex-dividend date

Record date

Payment date

Analysis of shareholder accounts as at 31 December 2015

Shareholders 
registered on 
the UK register 
and Hong Kong 
and Irish 
branch registers

Holders of 
US American
 Depositary 
Receipts

Shareholders 
with ordinary 
shares standing 
to the credit of 
their CDP 
securities 
accounts

24 March 2016

– 24 March 2016

29 March 2016 29 March 2016 29 March 2016

20 May 2016

On or about 
27 May 2016

On or about 
27 May 2016

Size of shareholding

1,000,001 upwards
500,001–1,000,000
100,001–500,000
10,001–100,000
5,001–10,000
1,001–5,000
1–1,000

Total

Number of
shareholder
accounts

% of total
number of
shareholder
accounts

260
148
473
1,632
2,024
13,081
36,691

54,309

Number of
shares

2,258,268,681
106,230,409 
108,755,788
46,022,238
14,014,903
28,734,396
10,428,543

0.48
0.27
0.87
3.00
3.73
24.09
67.56

100

2,572,454,958

% of total
number of
shares

87.79
4.13
4.23
1.79
0.54
1.12
0.40

100

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Shareholder enquiries

For enquiries about shareholdings, including dividends and lost share certificates, please contact the Company’s registrars:

Register

By post

By telephone

Principal UK register

Equiniti Limited, Aspect House, Spencer Road, 
Lancing, West Sussex BN99 6DA.

Irish branch register

Hong Kong branch register

Singapore registers

ADRs

Capita Asset Services Shareholder Solutions 
(Ireland), PO Box 7117, Dublin 2, Ireland.

Computershare Hong Kong Investor Services 
Limited, 17M Floor, Hopewell Centre, 183 Queen’s 
Road East, Wan Chai, Hong Kong.

Shareholders who have shares standing to the 
credit of their securities accounts with The Central 
Depository (PTE) Limited (CDP) in Singapore may 
refer queries to the CDP at 9 North Buona Vista 
Drive, #01-19/20, The Metropolis, Singapore 
138588. Enquiries regarding shares held in 
Depository Agent Sub-accounts should be directed 
to your Depository Agent or broker.

J.P. Morgan Chase Bank N.A, PO Box 64504, 
St. Paul, MN 55164-0854, USA.

Dividend mandates
Shareholders may have their dividends 
paid directly to their bank or building 
society account. If you wish to take 
advantage of this facility, please call 
Equiniti and request a Cash Dividend 
Mandate form. Alternatively, shareholders 
may download the form from 
www.prudential.co.uk/prudential-plc/
investors/shareholder_services/forms

Cash dividend alternative
The Company operates a Dividend 
Re-investment Plan (DRIP). Shareholders 
who have elected for the DRIP will 
automatically receive shares for all future 
dividends in respect of which a DRIP 
alternative is offered. The election may be 
cancelled at any time by the shareholder. 
Further details of the DRIP and the 
timetable are available on the Company’s 
website at www.prudential.co.uk/
prudential-plc/investors 

Income tax: changes to dividend 
taxation
The UK government has announced that 
from 6 April 2016 the Dividend Tax Credit 
will be replaced by a new tax-free Dividend 
Allowance for shareholders subject to UK 
income tax. This will be in the form of a 
0 per cent tax rate on the first £5,000 of 
dividend income per year. UK residents will 
pay tax on any dividends received over the 
£5,000 allowance at the following rates:

 — 7.5 per cent on dividend income within 

the basic rate (20 per cent) band;

 — 32.5 per cent on dividend income 
within the higher rate (40 per cent) 
band; and

 — 38.1 per cent on dividend income within 
the additional rate (45 per cent) band.

Dividends paid on shares held within 
pensions and Individual Savings Accounts 
(ISAs) will continue to be tax free.

Further information is available on the 
HMRC website.

IMPORTANT: You will be required to retain 
details of any dividend payments you 
receive and complete Tax Returns where 
required. For further advice please contact 
a tax or financial adviser who in the UK 
must be authorised by the Financial 
Conduct Authority.

Electronic communications
Shareholders are encouraged to elect 
to receive shareholder documents 
electronically by registering with 
Shareview at www.shareview.co.uk   
This will save on printing and distribution 
costs, and create environmental benefits. 
Shareholders who have registered will 
be sent an email notification whenever 
shareholder documents are available 
on the Company’s website and a link will 
be provided to that information. When 
registering, shareholders will need their 

370

Tel 0371 384 2035
Fax 0371 384 2100
Textel 0371 384 2255 (for hard of hearing).
Lines are open from 8.30am to 5.30pm (UK), 
Monday to Friday. 
International shareholders  
tel +44 (0) 121 415 7026

Tel + 353 1 553 0050

Tel +852 2862 8555

Tel +65 6535 7511

Tel +1 800 990 1135 
or from outside the US +1 651 453 2128 
or log on to www.adr.com

shareholder reference number which can 
be found on their share certificate or proxy 
form. The option to receive shareholder 
documents electronically is not available to 
shareholders holding shares through The 
CDP. Please contact Equiniti if you require 
any assistance or further information.

Share dealing services
The Company’s Registrars, Equiniti, offer 
a postal dealing facility for buying and 
selling Prudential plc ordinary shares; please 
see the Equiniti address or telephone 
0371 384 2248. They also offer a telephone 
and internet dealing service, Shareview, 
which provides a simple and convenient 
way of selling Prudential plc shares. 
For telephone sales call 0345 603 7037 
between 8.30am and 4.30pm, Monday 
to Friday, and for internet sales log on to 
www.shareview.co.uk/dealing 

ShareGift
Shareholders who have only a small 
number of shares, the value of which 
makes them uneconomic to sell, may wish 
to consider donating them to ShareGift 
(Registered Charity 1052686). The 
relevant share transfer form may be 
downloaded from our website 
www.prudential.co.uk/prudential-plc/
investors/shareholder_services/forms 
or from Equiniti. Further information 
about ShareGift may be obtained on 
+44 (0)20 7930 3737 or from 
www.ShareGift.org

Prudential plc Annual Report 2015 www.prudential.co.ukHow to contact us

Prudential plc

Prudential UK & Europe

Laurence Pountney Hill
London EC4R 0HH
Tel +44 (0)20 7220 7588
www.prudential.co.uk

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Nic Nicandrou
Chief Financial Officer

Penny James
Group Chief Risk Officer

Julian Adams
Group Regulatory Director

Jonathan Oliver
Group Communications Director

Alan Porter
Group General Counsel and Company 
Secretary

Al-Noor Ramji
Group Chief Digital Officer

Tim Rolfe
Group Human Resources Director

3 Sheldon Square
London W2 6PR
Tel +44 (0)800 000 000
www.pru.co.uk

John Foley
Chief Executive

M&G

Laurence Pountney Hill
London EC4R 0HH
Tel +44 (0)20 7626 4588
www.mandg.co.uk

Michael McLintock
Chief Executive

Prudential Corporation Asia

13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Tel +852 2918 6300
www.prudentialcorporation-asia.com

Tony Wilkey
Chief Executive

Jackson National Life Insurance 
Company

1 Corporate Way
Lansing
Michigan 48951
USA
Tel +1 517 381 5500
www.jackson.com

Barry Stowe
Chairman & Chief Executive Officer 
of North America Business Unit

Institutional Analyst and Investor 
Enquiries

Tel +44 (0)20 7548 3300
E-mail investor.relations@prudential.co.uk

UK Register Private Shareholder 
Enquiries

Tel: 0871 384 2035
International shareholders 
Tel +44 (0)121 415 7026

Irish Branch Register Private 
Shareholder Enquiries

Tel +353 1 553 0050

Hong Kong Branch Register Private 
Shareholder Enquiries

Tel +852 2862 8555

US American Depositary Receipts 
Holder Enquiries

Tel +1 651 453 2128

The Central Depository (Pte) Limited 
Shareholder Enquiries

Tel +65 6535 7511

Media Enquiries

Tel +44 (0)20 7548 3559
E-mail media.relations@prudential.co.uk

371

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policy benefits. Further discussion of these 
and other important factors that could 
cause Prudential’s actual future financial 
condition or performance or other 
indicated results to differ, possibly 
materially, from those anticipated in 
Prudential’s forward-looking statements 
can be found under the ‘Risk factors’ 
heading in the Annual Report and the ‘Risk 
factors’ heading of Prudential’s most recent 
annual report on Form 20-F filed with the 
U.S. Securities and Exchange Commission. 
Prudential’s most recent Annual Report 
and Form 20-F are available on its website 
at www.prudential.co.uk 

Any forward-looking statements contained 
in this document speak only as of the 
date on which they are made. Prudential 
expressly disclaims any obligation to 
update any of the forward-looking 
statements contained in this document 
or any other forward-looking statements 
it may make, whether as a result of future 
events, new information or otherwise 
except as required pursuant to the UK 
Prospectus Rules, the UK Listing Rules, 
the UK Disclosure and Transparency 
Rules, the Hong Kong Listing Rules, 
the SGX-ST listing rules or other 
applicable laws and regulations.

Forward-looking statements
This document may contain ‘forward-
looking statements’ with respect to certain 
of Prudential’s plans and its goals and 
expectations relating to its future financial 
condition, performance, results, strategy 
and objectives. Statements that are not 
historical facts, including statements about 
Prudential’s beliefs and expectations and 
including, without limitation, statements 
containing the words ‘may’, ‘will’, ‘should’, 
‘continue’, ‘aims’, ‘estimates’, ‘projects’, 
‘believes’, ‘intends’, ‘expects’, ‘plans’, 
‘seeks’ and ‘anticipates’, and words of 
similar meaning, are forward-looking 
statements. These statements are based 
on plans, estimates and projections as at 
the time they are made, and therefore 
undue reliance should not be placed on 
them. By their nature, all forward-looking 
statements involve risk and uncertainty.

A number of important factors could 
cause Prudential’s actual future financial 
condition or performance or other 
indicated results to differ materially from 
those indicated in any forward-looking 
statement. Such factors include, but are 
not limited to, future market conditions, 
including fluctuations in interest rates 
and exchange rates, the potential for a 
sustained low-interest rate environment, 
and the performance of financial markets 
generally; the policies and actions of 
regulatory authorities, including, for 
example, new government initiatives; 
the impact of continuing designation as 
a Global Systemically Important Insurer 
or ‘G-SII’; the impact of competition, 
economic uncertainty, inflation, and 
deflation; the effect on Prudential’s 
business and results from, in particular, 
mortality and morbidity trends, lapse 
rates and policy renewal rates; the timing, 
impact and other uncertainties of future 
acquisitions or combinations within 
relevant industries; the impact of changes 
in capital, solvency standards, accounting 
standards or relevant regulatory 
frameworks, and tax and other legislation 
and regulations in the jurisdictions in which 
Prudential and its affiliates operate; and 
the impact of legal actions and disputes. 
These and other important factors may, for 
example, result in changes to assumptions 
used for determining results of operations 

How to contact us continued

Prudential public limited company
Incorporated and registered in England 
and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk 

Prudential plc is a holding company, 
subsidiaries of which are authorised and 
regulated by the Prudential Regulation 
Authority and the Financial Conduct 
Authority 

372

Prudential plc Annual Report 2015 www.prudential.co.ukHistory

Providing financial  
security since 1848

Successive generations have looked to Prudential to safeguard their 
financial security – from industrial workers and their families in Victorian 
Britain to around 24 million insurance customers worldwide today. 
Our financial strength, heritage, prudence and focus on our customers’ 
long‑term needs ensure that people continue to turn to our trusted 
brands to help them plan for today and tomorrow.

1854 
Prudential opens the Industrial Department to 
sell a new type of insurance, Industrial Insurance, 
to the working classes, for premiums of a penny 
and upwards.

1923
Prudential’s first overseas life 
branch is established in India, with 
the first policy being sold to a tea 
planter in Assam. 

1848
Prudential is established  
as Prudential Mutual Assurance 
Investment and Loan Association in 
Hatton Garden, London, offering loans 
and life assurance to professional people.

1949
The ‘Man from the Pru’ advertising 
campaign is launched.

1994
Prudential Corporation 
Asia is formed in Hong 
Kong as a regional head 
office to expand 
operations beyond an 
existing presence in 
Malaysia, Singapore 
and Hong Kong.

1986
Prudential acquires Jackson 
in the United States.

2013
Prudential Polska is 
launched in Poland.

1999
Prudential acquires 
M&G, pioneer of unit 
trusts in the UK and a 
leading provider of 
investment products.

2014
Prudential acquires 
businesses in Ghana and 
Kenya, marking its entry into 
the fast-growing African life 
insurance industry.

  www.prudentialhistory.co.uk

Prudential public limited company
Incorporated and registered in 
England and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk

Prudential plc is a holding company, 
subsidiaries of which are authorised 
and regulated, as  applicable, by the 
Prudential Regulation Authority and 
the Financial Conduct Authority.

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