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Prudential Bancorp
Annual Report 2016

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FY2016 Annual Report · Prudential Bancorp
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Adding more to life

Prudential plc Annual Report 2016 

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By helping to take the financial  
risk out of life’s big decisions,  
Prudential creates long-term  
value for our customers,  
our shareholders and the  
communities we serve.

Adding more to life.

Full-year ordinary dividend

43.5
pence
+12%
(2015: 38.78 pence9)

Employees volunteered

83,284 
hours 

Contents 

1	 Group	overview	

02

4	 Directors’	remuneration	report	 109

02  Chairman’s statement
04  Group Chief Executive’s report

2	 Strategic	report	

09

10  At a glance
12  Our business model
14  Our distribution
16  Our performance
18  Our businesses and their performance
37  Chief Financial Officer’s report on the 2016 

financial performance

50  Group Chief Risk Officer’s report of the risks 

facing our business and how these are managed

62  Corporate responsibility review 

3	 Governance	

75

76  Chairman’s introduction
77  Board of Directors
82  How we operate
89  Further information on Directors
90  Risk management and internal control
92  Committee reports
106  Statutory and regulatory disclosures
107  Additional information
108  Index to principal Directors’ report disclosures

110  Annual statement from the Chairman of the 

Remuneration Committee

112  Our Executive Directors’ remuneration at a 

glance

114  Summary of the current Directors’ remuneration 

policy

118  Annual report on remuneration
135  New Directors’ remuneration policy
153  Supplementary information

5	 Financial	statements	

6	 European	Embedded	Value		

(EEV)	basis	results	

7	 Additional	information	

365  Additional unaudited financial information 
392  Risk factors
398   Glossary
402  Shareholder information
405  How to contact us 

159

323

363

The Directors’ Report of Prudential plc for the year  
ended 31 December 2016 is set out on pages 2 to 7,  
76 to 108 and 364 to 406, and includes the sections  
of the Annual Report referred to in these pages.

Our year in numbers   

IFRS operating profit based on longer-term 

investment returns 1

Underlying free surplus generated 1,2,3
Life new business profit 1,3,4
IFRS profit after tax 5
Net cash remittances from business units

IFRS shareholders’ funds
EEV shareholders’ funds 6
Group Solvency II capital surplus 7,8

2016  £m

2015  £m

Change	on	
actual	
exchange
rate	basis10

Change	on
constant
	exchange
rate	basis10

4,256
3,588
3,088
1,921
1,718

3,969
3,043
2,492
2,579
1,625

7%
18%
24%
(26)%
6%

(2)%
10%
11%
(32)%
n/a

2016  £bn

2015  £bn

14.7
39.0
12.5

13.0
31.9
9.7

Change	on	
actual	
exchange
rate	basis10

13%
22%
29%

1  Following its reclassification to held for sale during 2016, 

operating results exclude the contribution of the Korea life 
business. The 2015 comparative results have been similarly 
adjusted.

2   Underlying free surplus generated comprises underlying free 
surplus generated from the Group’s long-term business (net of 
investment in new business) and that generated from asset 
management operations. Further information is set out in note 9 
of the EEV basis results.

3  The 2016 EEV basis results for UK insurance operations have 
been prepared on a basis that reflect the Solvency II regime, 
effective from 1 January 2016. The 2015 comparative results for 
UK insurance operations reflect the Solvency I basis.

4  Excluding UK bulk annuities from 2015 comparative results as 

5 

Prudential has withdrawn from this market.
IFRS profit after tax reflects the combined effects of operating 
results, negative short-term investment variances, (loss)/profit 
on the sale of Korea life business and the total tax charge for 
the year.

6 

Includes adjustment for opening EEV shareholders’ funds 
of negative £0.5 billion for the impact of Solvency II as at 
1 January 2016.

7  Estimated. Before allowing for second interim ordinary 

dividend.

8  The Group Solvency II surplus represents the shareholder 
capital position excluding the contribution to Own Funds  
and the Solvency Capital Requirement from ring-fenced 
with-profits funds and staff pension schemes in surplus.  
The estimated solvency position includes the impact of 
recalculated transitionals at the valuation date, which has 
reduced the Group shareholder surplus from £12.9 billion to 
£12.5 billion. The formal Quantitative Reporting Templates 
(Solvency II regulatory templates) will include transitional 
measures without this recalculation.

9  Excluding 2015 special dividend of 10.00 pence per share.
10  Further information on actual and constant exchange rates 
basis is set out in note A1 of the IFRS financial statements. 

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www.prudential.co.ukAnnualReport2016  Prudential plc 
Chairman’s statement – Paul Manduca

A well balanced business 
creating value for customers 
and shareholders

I am pleased to introduce Prudential’s 2016 Annual Report. The Company has once again 
produced a strong set of results over a year of great change and challenge. Mike Wells has made 
substantial progress in his first full year as Group Chief Executive and, while economic and 
political events across the globe bring uncertainty to our operating environment, we will continue 
to focus on building a sustainable business by providing our customers around the world with 
quality products and services.

The stability we have created at Board level 
has enabled us to continue to strengthen 
our governance framework – for example, 
by building closer relationships between 
our material subsidiary boards and the plc 
Board, with regular communication 
established between the newly appointed 
material subsidiary board, Risk and Audit 
Committee Chairs and their Group 
counterparts.

Our shareholders and 
stakeholders
A well governed company engages 
regularly and effectively with its 
shareholders. At Prudential, we have an 
active programme of engagement. It is 
important to us that we hear the views of 
our investors and have an open and 
constructive dialogue with them. As 
Chairman, I have found this regular 
engagement particularly helpful and 
receiving shareholders’ input has ensured 
high-quality and well informed Board 
discussions.

Regulators and policymakers remain 
important stakeholders for Prudential, and 
have a legitimate interest in how we treat 
our customers and run our business. 
Prudential engages regularly with our 
regulators around the world and we place 
great importance on having an effective 
relationship with those who supervise us 
and our markets. Our customers’ interests 
are best served when we work 
constructively with our regulators.

Global context
2016 was a year that saw volatile markets in 
China, the UK’s decision to leave the 
European Union and a change of 
administration in the US. 

Against that backdrop, Prudential has 
demonstrated that we have the right 
strategy, management team, geographic 
mix and business diversity to succeed. Our 
robust governance and decision-making 
processes have enabled us to react swiftly 
to the unexpected and unpredictable. 
With strong customer propositions in the 
UK, Asia and the US, our business is 
well balanced and well placed to thrive.

Most importantly, it is during times of great 
uncertainty that Prudential adds most 
value for our customers. We look to 
provide financial peace of mind to 
customers, whatever the external 
environment. Our expertise in reducing 
risk allows customers to plan for the future 
with confidence; whether by protecting 
them against ill health in Asia, helping them 
save for retirement in the UK or managing 
their retirement income in the United 
States. The capital we generate from these 
activities then allows us to invest in 
companies across the globe, driving 
economic activity and growth. All of this is 
possible because the Board is focused on 
building a sustainable business. This focus 
ensures we are able to keep the vital 
promises that we have made to our 
customers. 

Customers have been at the heart of 
Prudential for 168 years. It is by serving all 
our customers well that we are able to 
generate strong returns for our 
shareholders, provide rewarding roles for 
our people and invest in our local 
communities. Alongside acknowledging 

these benefits, the Board also ensures it 
engages with our regulators and wider civil 
society to promote the interests of our 
customers more broadly.

Performance and dividend
Despite the challenging global 
environment, Prudential has delivered 
another strong operating and financial 
performance, driven in particular by our 
Asian operations.

The Board has decided to increase the 
full-year ordinary dividend by 12 per cent 
to 43.5 pence per share, reflecting our 
strong 2016 financial performance and our 
confidence in the future prospects of the 
Group. In line with this, the Directors have 
approved a second interim ordinary 
dividend of 30.57 pence per share 
(2015: 26.47 pence per share). In 2015, a 
special dividend of 10 pence per share was 
also awarded. 

Governance 
In order to keep the promises we make to 
our customers Prudential needs to be 
well run, which means it must display 
robust governance in supporting an 
outstanding executive team. While this 
has long been the focus of our Board, 
policymakers have continued to highlight 
the importance of effective governance. 
We welcomed Anne Richards as Chief 
Executive of M&G in June 2016. The Chair 
of our Audit Committee, Ann Godbehere, 
is in her ninth year of service, and hence 
will not stand for re-election at this year’s 
AGM. Ann has been a valuable asset to the 
Board and we are most grateful for her 
contribution and wise counsel. We are 
delighted that David Law will be taking 
over as Audit Committee Chair from the 
next AGM.

2

Prudential plc  Annual Report 2016 www.prudential.co.uk0
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Chairman’s	Challenge 
Prudential Malaysia
The PRUkasih programme offers financial aid to the urban poor, covering the basic needs of 
food and shelter and providing social protection for families. Prudential volunteers are 
actively involved in manning information booths, undertaking door-to-door visits and 
assisting with financial literacy sessions. Over 8,000 children have benefited from the 
education sessions, and over 20,600 families from 12 communities have had access to 
PRUkasih’s unique protection plan. By 2018, the programme aims to equip 50,000 children 
with money management skills.

Gan Leong Hin, CEO of Prudential Assurance Malaysia Berhad, says, ‘Financial protection 
and education are very close to our hearts. We have first-hand experience of seeing how 
devastating the impact can be on the lives of families living without financial security when 
something unfortunate happens to the main breadwinners. That is what led us to create 
PRUkasih. We are also committed to promoting financial literacy and inculcating the right 
values to raise our next generation in becoming financially literate. This is in line with our 
mission of providing financial freedom and peace of mind to all Malaysians.’

Our	people
In each of our markets we have teams 
focused on delivering for our customers. It 
is the diligence, creativity and hard work of 
these teams that enable Prudential to 
succeed. Their contribution is vital and it is 
the responsibility of the Board to consider 
their interests in every decision we make. 
Our people ensure we can continue to 
respond to the changing external 
environment and in 2016, their resilience 
and enthusiasm were critical to our 
achieving the excellent set of results we 
have reported. Their commitment to our 
customers provides me with great 
confidence for the future.

Our	communities
The most obvious benefits that result from 
Prudential’s activities are the peace of mind 
we bring to our customers and the 
long-term capital we provide to companies 
and governments. It is, however, also in our 
customers’ and shareholders’ interests for 
Prudential to be a responsible business 
which invests in and gives back to our local 
communities, alongside the jobs, growth 
and tax revenue we provide.

We are proud of our work in financial 
education, disaster preparedness and 
social inclusion. The Cha-Ching 
programme that we launched in Asia in 
2011 is now the first truly global financial 
education programme. Cha-Ching has 
now been launched in Poland, the UK and 
Africa and will shortly launch in the US. The 
Prudence Foundation’s Safe Steps is a 
first-of-its-kind pan-Asian public service 
initiative to enhance disaster preparedness 
and awareness through the dissemination 

of educational survival tips for natural 
disasters – with a potential reach of 
200 million people. In the UK, over the 
past four years, Prudential RideLondon 
has raised £41 million for charity and 
become one of the largest fundraising 
events in the country. In 2016 alone, 
more than 740 charities benefited from 
riders’ fundraising.

I am particularly proud of the direct 
contribution made by our people to the 
communities in which they live and 
participate. In 2016, Prudential colleagues 
volunteered over 80,000 hours of their 
time. I support this personally via our 
flagship international volunteering 
programme, the Chairman’s Challenge. 
The programme continues to appeal to 
colleagues, with the number of volunteers 
signing up increasing year-on-year. From 
its launch in 2006, when 2,603 employees 
signed up, volunteer numbers have 
increased by 208 per cent to 8,011 in 
2016, benefiting 92,720 individuals 
across the world.

In conclusion, while the events of 2016 
caused some uncertainty in our operating 
environment around the world, 
Prudential’s performance has been strong. 
It is a testament to the commitment and 
calibre of our people and the quality of the 
products and services we provide to 
customers that we were able to achieve 
these results. As I look to the future, I am 
confident that our people, our customer 
proposition and our culture will enable us 
to continue to grow.

Paul	Manduca	
Chairman

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www.prudential.co.ukAnnualReport2016  Prudential plc01  Group overview 
 
 
Group Chief Executive’s report – Mike Wells 

Strong performance  
based on long-term 
opportunities

I am pleased to report significant progress in 2016, reflecting our successful strategy and the 
growing capabilities of the Group. 

Our global scale, close understanding of 
our markets and constant drive to improve 
are continuing to create shared value for 
our customers and our shareholders.

diversity of the Group’s global platform, 
the disciplined execution of our strategy 
and the strength of the opportunities in our 
target markets.

Prudential exists to de-risk people’s lives. 
Saving for a child’s education, protecting 
people against the financial cost of ill-health 
or the death of a family’s primary income 
earner, turning hard-earned savings into 
secure retirement income – across all these 
areas we help to remove uncertainty from 
life’s biggest financial events. 

Our strategy is shaped around meeting 
those needs where they are greatest and 
where we have the capabilities to make the 
most significant impact. That is among the 
increasingly affluent population of Asia, 
who have a growing demand for the health 
and protection products we provide, and 
the ageing populations of the US and the 
UK, who are looking for ways to invest their 
savings to produce income for retirement.

This was another year of innovation, as we 
continue to improve and personalise our 
products to ensure they are tailored to the 
diverse financial needs of our customers. 
At the same time, we remain focused on 
the expansion of our distinctive distribution 
platforms, allowing us to reach new 
customers and better serve existing ones. 
Meanwhile, we continue to develop the 
investment capabilities of our asset 
management businesses and to invest in 
the systems and people to manage the risks 
we assume on behalf of our customers. We 
are also sowing the seeds for our future 
growth by investing in new markets.

Group performance
Prudential has delivered a strong financial 
performance in 2016, led by growth in 
Asia. In a year that has seen continued low 
interest rates, market volatility and 
dramatic political change, our results 
continue to benefit from the scale and 

Our operational agility and broad business 
mix mean we are able to continually flex 
our approach in response to local market 
conditions and opportunities without 
compromising our overall near-term 
financial performance. These 
characteristics have recently been 
particularly evident in our businesses in 
Asia, which continue to drive the growth of 
the Group and in 2016 achieved double-
digit increases across all of our major 
metrics. This was despite pricing and 
product actions to protect profitability of 
some market segments where returns were 
no longer sufficiently attractive given the 
low-interest-rate environment. We always 
seek the appropriate balance between 
value and volume.

As in previous years, we comment on our 
performance in local currency terms 
(expressed on a constant exchange rate basis) 
to show the underlying business trends in a 
period of significant currency movements.

New business profit1,3 increased by 
11 per cent2,4 to £3,088 million (up 
24 per cent on an actual exchange rate 
basis), driven by growth of 22 per cent2 in 
Asia and 33 per cent4 in our UK retail 
business. In the US, a 13 per cent reduction 
in new business profit mainly reflected 
lower industry volumes due to the 
sector-wide disruption that followed the 
announcement in April 2016 of the 
Department of Labor’s fiduciary reform, 
the implementation of which is presently 
uncertain under the Trump administration.

Group IFRS operating profit6 based on 
longer-term investment returns was 
2 per cent2 lower at £4,256 million (up 
7 per cent on an actual exchange rate 
basis). Our businesses in Asia and the US 
generated growth of 15 per cent2 and 

7 per cent respectively, while the 
contribution from our UK-based 
businesses reduced by 23 per cent. Here, 
as expected, the overall result was 
impacted by the effect of negative fund 
flows at M&G, our deliberate withdrawal 
from the UK bulk annuity market as returns 
ceased to be attractive and a lower 
contribution from UK capital optimisation 
actions. The result also includes a provision 
for the cost of undertaking a review in the 
UK of past non-advised annuity sales 
practices and related potential redress.

Prudential’s growing in-force business 
continues to support our overall cash 
generation. Free surplus generation3,7 rose 
by 10 per cent2 to £3,588 million (up 
18 per cent on an actual exchange rate 
basis). Cash remittances to the Group were 
also higher at £1,718 million, supporting 
the 12 per cent increase in the 2016 full 
year ordinary dividend to 43.5 pence per 
share. Since 2012 Prudential has made total 
payments to shareholders of £4.6 billion, 
highlighting the underlying growth and 
cash-generative nature of the business.

The Group continues to operate with a 
strong capital position, ending the year 
with a Solvency II cover ratio9 of 
201 per cent8. Over the period, IFRS 
shareholders’ funds increased by 
13 per cent to £14.7 billion after taking into 
account profit after tax of £1,921 million 
(2015: £2,579 million on an actual 
exchange rate basis) and other movements 
including positive foreign exchange 
movements of £1.2 billion. EEV 
shareholders’ funds increased by 
22 per cent to £39.0 billion, equivalent 
to 1,510 pence per share.

During 2016, we have strengthened our 
position as a diversified global Group, 
delivering long-term value to customers 
and shareholders. 

In Asia, we are developing our operations, 
through the quality of our business and 

4

Prudential plc  Annual Report 2016 www.prudential.co.uk0
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Thanh	Tam	and	Thi	Tam’s	story	
Prudential Vietnam
Thanh Tam and Thi Tam have held policies with Prudential Vietnam since 2004, protecting their 
son, Thanh Tai, and his education, their parents and their home. The premiums are low, but the 
policies hold very special value for the family, both financially and emotionally.  
Prudential supports the family in achieving their goals, and creates investment opportunities 
through various loans and bonds. Prudential has been able to help the family prepare for a 
peaceful future, and receive protection from terminal illnesses once they reach retirement age. 
Understanding that Prudential will take care of the family and protect them from the unexpected 
risks in life, they can live safely and peacefully.

through our scale. Underpinning the 
outlook for Asia earnings, our new 
regular-premium income is up 20 per cent 
to £3,359 million and life in-force weighted 
premium income is up 20 per cent to 
£9.1 billion. In addition, our Asian asset 
manager, Eastspring Investments, has 
grown, with overall assets under 
management reaching £117.9 billion at the 
year end, a new high.

In the US we are well positioned to navigate 
a period of significant regulatory change, 
including the currently scheduled 
introduction of the Department of Labor’s 
fiduciary duty rule. The product innovation 
that is in train to address the new regulatory 
requirements, coupled with our sector-
leading IT and servicing capabilities, 
enables us to access sizeable retirement 
asset pools that were previously not open 

Diversification	advantage
IFRS operating profit*6 by business and currency, full year 2016

9%

17%

GBP
14%

Other
17%

33%

Our broad diversification by 
geography, products and 
distribution channels remains a 
primary source of strength and 
resilience for the Group’s 
earnings.

US$
linked

21%

US$
48%

41%

  Asia
  United States
  United Kingdom
  M&G

*Segmental earnings of key businesses and excludes Prudential Capital and other income and expenditure.

5

www.prudential.co.ukAnnualReport2016  Prudential plc 
 
 
Group Chief Executive’s report – Mike Wells
Continued

to Jackson. The demographic shift 
occurring in the US is a significant 
long-term driver of demand for the types of 
products that we offer. In 2016, through 
this period of disruption, Jackson’s separate 
account assets relating to its variable 
annuity business, and the main driver of 
earnings, increased by 11 per cent to 
US$148.8 billion.

In the UK, where we are seeing a large 
amount of change in the marketplace along 
with the introduction of new capital rules, 
we are also adapting well. PruFund sales 
growth continues to outperform the 
market, and our retail sales are now higher 
than before the Retail Distribution Review. 
During this period of change we remain 
focused on delivering high-quality 
products to meet our customers’ evolving 
needs. The FCA’s thematic review of 
non-advised annuity sales practices 
showed that, in a portion of annuity sales 
that the UK business made since July 2008, 
it was not adequately explained to 
customers that they may have been eligible 
for an enhanced annuity. We are continuing 
to work to ensure we put things right. 

Also in the UK, at M&G, we are focused on 
careful management of costs and 
improving performance. In 2016, assets 
managed by M&G on behalf of external 
clients increased by 8 per cent to 
£137 billion, with internal assets taking the 
total to £265 billion (2015: £246 billion).

We have made good progress towards our 
2017 objectives, which we announced in 
December 2013. Asia life and asset 
management pre-tax operating profit has 
grown at a compound annual rate of 
17 per cent over the period 2012 to 2016. 
We are therefore on track to meet the 
objective of growing this measure at a 
compound annual rate of at least 
15 per cent over the period 2012 to 2017. In 
2016, Asia delivered underlying free 
surplus generation of £859 million, 
demonstrating that we are on course to 
meet the objective of £900 million to 
£1.1 billion for full-year 2017. Collectively 
the Group has so far delivered underlying 
free surplus generation from the beginning 
of 2014 to 2016 of £9.2 billion, close to our 
objective for the period 2014 to the end of 
2017 of at least £10 billion.

Our	strategy
We have a clear, consistent strategy 
focused on three parts of the world where 
the needs of customers for the products we 
provide are not fully met.

In Asia we aim to meet the savings, 
accumulation, health and protection needs 
of the fast-growing and increasingly 

6

affluent middle class. As this group of 
people grows, so does their demand for 
goods and services. As an example, 
three-quarters of China’s total population is 
forecast to be defined as middle income by 
2030. The growing purchasing power of 
this section of the society is evident today. 
To illustrate, 60 million people left China for 
leisure travel purposes in 2011, but by last 
year this had doubled to 120 million and by 
2020 is expected to top 200 million. 
Similarly last year Asian consumers bought 
around half of all the cars sold in the world, 
up from an average of less than 20 per cent 
during the 1990s. 

The region’s consumer spending growth is 
remarkable, but what is closest to the hearts 
of people in Asia, as anywhere else, is 
providing a secure and more prosperous 
future for their loved ones. This is creating a 
powerful – and largely unmet – demand for 
the products we provide. Asia has low 
insurance penetration, high out-of-pocket 
healthcare spend and rapidly growing 
private wealth. The working age population 
in the region is predicted to rise by 178 million 
by 2030. Mutual fund penetration rates are 
currently just 12 per cent in Asia, compared 
with 75 per cent in Europe and 96 per cent in 
the US, and there is a significant mortality 
protection gap. 

We are a leading pan-regional franchise in 
Asia, we hold top-three positions in nine of 
our 12 life markets in the region, and we are 
the number one Asian retail asset manager10. 
We have the presence, scale, distribution and 
product capabilities to tap into the growing 
needs of our Asian customers.

The US is the largest11 retirement savings 
market in the world, and over the next 20 
years Americans will be retiring at a rate of 
10,000 per day12. At the same time, private 
defined-benefit pension plans are 
disappearing and government plans are 
underfunded, life expectancy at age 65 has 
increased significantly, and individual 
investors struggle to capture returns and 
are exposed to volatile equity markets. The 
confluence of these trends is precipitating 
an expansion of the retirement market and 
a flight to quality that is aligned with 
Jackson’s capabilities.

In the UK, an ageing population that does not 
have enough saved for the future is driving 
increasing demand for savings and 
retirement income products, and this 
demand has been reinforced by the pensions 
freedom changes. This is creating significant 
opportunities for our UK businesses that 
both Prudential UK and M&G are addressing 
through their long-term savings solutions 
and investment strategies. 

Our	capabilities
We believe we have a great strategy, but 
any strategy is only as good as its 
implementation. We are executing our 
strategy with discipline and continually 
developing our capabilities.

Across our markets, we are constantly 
innovating to improve the way we do 
business. During 2016, we added a 
number of new products and services to 
the successful range we offer around the 
world. In Asia, to take just two examples, 
Prudential Singapore became the first 
insurer in its market to launch an online 
community portal, where customers can 
share ideas and suggestions to help us 
improve our products and services, and 
Prudential Hong Kong gave customers 
access to an innovative DNA-based health 
and nutrition programme, demonstrating 
how we are building our capabilities to 
partner with customers to help improve 
their long-term health and well-being. We 
also expanded our reach in the region 
during 2016, by launching a new operation 
in Laos. 

In the US, Jackson launched its first 
fee-based variable annuity, designed to meet 
the need for products compatible with the 
Department of Labor’s fiduciary duty rule. In 
the UK retail market we introduced the 
Prudential Retirement Account, an online 
account-based plan that offers both 
accumulation and decumulation for 
customers near retirement and has proved 
extremely popular. M&G added a number of 
new funds, including its Global Target Return 
Fund and Absolute Return Bond Fund, 
helping customers deal with market volatility. 

Our distribution capability is another of our 
key strengths. In 2016, we made good 
progress in improving our distribution 
platform throughout our markets. In Asia, 
productivity within our network of agents 
improved, with average case sizes rising by 
30 per cent14. The total number of agents 
across all our Asian markets is more than 
500,000. We also continued to leverage 
the strength of our relationships with our 
bank partners, which has allowed us to 
ensure the appropriate balance between 
value and volume. We have access to more 
than 10,000 active bank branches through 
a total of three regional, five strategic and a 
variety of local partnerships. In the US, our 
variable annuity wholesale distribution 
platform is now more than 60 per cent 
larger13 than that of our nearest competitor, 
and our wholesaler productivity is 
24 per cent greater13. 

In the UK, the number of our adviser firms 
has grown by 37 per cent since 2013, and 

Prudential plc  Annual Report 2016 www.prudential.co.ukPrudential Financial Planning, our UK 
advisory business, has grown to become a 
top-10 UK advisory business, from its 
inception in 2012. In 2016 M&G, whose 
products are now registered in 23 
jurisdictions around the world, established 
a new SICAV fund range in Luxembourg as 
a platform for future international 
distribution. At the same time, we entered 
Zambia, our fourth market in Africa. In less 
than three years, we have built our African 
business to the point where it has 1,750 
agents, is active in 181 bank branches and 
has over 160,000 customers, with a further 
1.5 million micro-insurance customers 
through partnerships with mobile phone 
operators and micro-finance institutions. 

Our proven investment performance 
track record is another vital part of our 
capability. Across our asset management 
businesses we offer a range of funds that 
give investors the opportunity to benefit 
from a long-term, diversified approach, 
helping to deliver sustainable investment 
performance regardless of short-term 
market fluctuations. M&G has a 
long-standing track record of superior 
investment performance, with 
85 per cent15 of retail assets under 
management above median over the 
tenure of the fund manager. Likewise, the 
proportion of Eastspring’s funds 
outperforming the median on a three-year 
period basis was 65 per cent16. In the UK, 
over the last 10 years our highly regarded 
PruFund investment option has delivered 
growth of 75 per cent, compared with a 
total return of 39 per cent for a benchmark 
ABI mixed investment fund. In the US, the 
number of funds within Jackson’s living 
benefit variable annuity product that 
delivered a three-year annualised return, 
over the period 2014 to 2016, of over 
7 per cent was twice the number of funds 
within the top 12 peer products combined 5. 

We are also using the Group’s scale to 
improve our risk management capabilities, 
including investing in new technology. In 
2016 this included commencing 
implementation of Aladdin, a global risk 
and portfolio management platform for our 

Notes
1 

Embedded value reporting provides investors with a 
measure of the future profit streams of the Group. The EEV 
basis results have been prepared in accordance with EEV 
principles discussed in note 1 of EEV basis results. A 
reconciliation between IFRS and the EEV shareholder 
funds is included in note C of the Additional EEV financial 
information.
Following its reclassification to held for sale during 2016, 
operating results exclude the contribution of the Korea life 
business. The 2015 comparative results have been 
similarly adjusted.
The 2016 EEV basis results for UK insurance operations 
have been prepared on a basis that reflects the Solvency II 
regime, effective from 1 January 2016. The 2015 
comparative results for UK insurance reflect the Solvency I 
basis.
Excluding UK bulk annuities as Prudential has withdrawn 
from this market. 
Jackson analysis based on Morningstar fund performance 
information as at 4Q YTD 2016, ranked by sales as of end 
Q3 2016. ©2017 Morningstar Inc. All Rights Reserved. 
The information contained herein: (1) is proprietary to 
Morningstar and/or its content providers; (2) may not be 
copied or distributed; and (3) is not warranted to be 

2 

3 

4 

5 

Prudential’s	Group	Executive	Committee
Mike Wells is advised and assisted by the Group Executive Committee, which comprises 
the heads of our four business units and a team of functional specialists. The members of 
the Group Executive Committee and their roles are set out on page 405.

Standing, left to right: Tim Rolfe, Julian Adams, Al-Noor Ramji, John Foley, Anne Richards, 
Jonathan Oliver, Raghu Hariharan, Alan Porter. Seated, left to right: Barry Stowe, Penny 
James, Mike Wells, Nic Nicandrou, Tony Wilkey.

asset management businesses, which will 
help to simplify reporting systems and 
support future growth.

Our	outlook
Our growth prospects are based on clear 
long-term opportunities in the three 
markets we are targeting. There are historic 
demographic shifts taking place in these 
economies, and we are focused on 
ensuring that our capabilities develop in 
line with the evolving needs and 
preferences of our customers.

We have demonstrated our ability to 
manage through times of economic 
uncertainty and market volatility, 
conditions that appear likely to prevail for 
some time. Our strategy is clear, the 
demand from customers for our products is 
strong and our execution is good and 
getting better. We are well positioned to 
continue to deliver value for both our 
customers and our shareholders.

6 

accurate, complete, or timely. Neither Morningstar nor its 
content providers are responsible for any damages or 
losses arising from any use of this information. Past 
performance is no guarantee of future results. Morningstar 
www.AnnuityIntel.com. 
IFRS operating profit is management’s primary measure of 
profitability and provides an underlying operating result 
based on longer-term investment returns and excludes 
non-operating items. Further information on its definition 
and reconciliation to profit for the period is set out in note 
B1 of the IFRS financial statements.

8 

7  Underlying free surplus generated comprises underlying 
free surplus generated from the Group’s long-term 
business (net of investment in new business) and that 
generated from asset management operations. Further 
information is set out in notes 9 of the EEV basis results.
Estimated before allowing for second interim ordinary 
dividend.
The Group Solvency II surplus represents the shareholder 
capital position excluding the contribution to Own Funds 
and the Solvency Capital Requirement from ring-fenced 
with-profits funds and staff pension schemes in surplus. 
The estimated solvency position includes the impact of 
recalculated transitionals at the valuation date, which has 

9 

Mike	Wells	
Group Chief Executive

reduced the Group shareholder surplus from £12.9 billion 
to £12.5 billion. The formal Quantitative Reporting 
Templates (Solvency II regulatory templates)  will include 
transitional measures without this recalculation.

10  Source: Asia asset management September 2016 (Ranked 
according to participating regional players only). Based on 
assets sourced from the region, excluding Japan, Australia 
and New Zealand as at June 2016.

11  Cerulli Associates – Advisor Metrics 2016.
12  Social Security Administration, Annual Performance Plan for 
FY 2012 and Revised Final Performance Plan for FY 2011.
13  Market Metrics – Variable Annuity Sales, Staffing and 

Productivity Report: Q3 2016.

14  Excluding India.
15 

Investment performance is to 31 December 2016 and 
reflects 33 retail funds, representing 85 per cent of M&G 
retail funds under management, which have delivered top 
or upper quartile performance over fund manager tenure 
which is an average of six years. Quartile rankings are 
based on returns which are net of fees.

16  Blended score representing 50 per cent by number of 
funds and 50 per cent assets under management 
outperforming benchmark or in top two quartiles over 
three-year period.

7

www.prudential.co.ukAnnualReport2016  Prudential plc01  Group overview02 

Strategic report   

10 At a glance 

10 Our strategy
10 What we offer
11 Where we operate

12 Our business model
14 Our distribution
16 Our performance
18 Our businesses and their performance

18 Asia
24 United States
28 United Kingdom and Europe – Insurance and investments
33 United Kingdom and Europe – Asset management

37 Chief Financial Officer’s report on the 2016 financial performance
50 Group Chief Risk Officer’s report of the risks facing our business 

and how these are managed 
62 Corporate responsibility review

0
2

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

	
	
	
	
At a glance 

Our strategy

We meet the long-term savings and protection needs of an increasingly self-reliant population. 
We focus on three markets – Asia, the US and the UK – where the need for our products is 
strong and growing and we use our capabilities, footprint and scale to meet that need.

s ,  h e a lth & prote

c
ti

o

n

Savin g

Asia
Significant protection
gap and investment
needs of the middle class

s
g
n
i
v
a

S

US
Transition of
‘baby boomers’
into retirement

UK
‘Savings gap’ and
ageing population in need 
of returns/income

S

a
v
i
n
g
s

We aim to capture three long-term opportunities across our 
key geographical markets:

 — serving the protection and investment needs of the 

growing middle class in Asia;

 — providing asset accumulation and retirement income 

products to US baby boomers; and

 — meeting the savings and retirement needs of an ageing 

British population.

Together with capturing the scale and diversification benefits 
of our global presence, we aim to generate attractive returns, 
enabling us to provide financial security to our customers, 
invest in growth opportunities and meet our customers’ 
high expectations.

What we offer

We focus on long-term opportunities in each of our geographical markets, understanding the 
needs of local customers and offering innovative products to meet those needs.

Life	insurance

24m+

life customers worldwide

Asset	management

£383bn

total funds under management

We provide our customers with savings products and financial 
protection against ill-health, loss of income and other adverse 
events, helping them to de-risk their lives.

We provide a range of opportunities across asset classes, 
generating valuable returns for our customers through a  
long-term approach to investment.

10

Prudential plc  Annual Report 2016 www.prudential.co.ukWhere we operate

We identify markets where the needs we meet are underserved. Our business is organised 
into four geographic regions, with a focus on Asia, the US and the UK, where we see structural 
demand for our products. In recent years we have expanded into Africa, taking advantage 
of the emerging demand for our products in the region.

Asia

US

Prudential Corporation Asia
Prudential Corporation Asia has leading insurance and asset 
management operations across 14 markets and serves the families of 
the region’s high-potential economies. We have been operating in 
Asia for over 90 years and have built high-performing businesses with 
multichannel distribution, a product portfolio centred on regular 
savings and protection, award-winning customer services and a 
widely recognised brand.

Eastspring Investments is a leading asset manager in Asia and provides 
investment solutions across a broad range of asset classes.

Jackson
Jackson provides retirement savings and income strategies aimed 
at the large number of people approaching retirement in the United 
States. Jackson’s pursuit of excellence in product innovation and 
distinctive distribution capabilities have helped us forge a solid 
reputation for meeting the needs of customers. Jackson’s variable 
annuities offer a distinctive retirement solution designed to provide 
a variety of investment choices to help customers pursue their 
financial goals.

Leading pan-regional franchise

Premier retirement income player

93%

£118bn

of APE sales are regular premium total funds under management

8x

premium growth since 1995 

£120bn

of separate account assets,  
grown 3x since 2010

UK	

Prudential UK & Europe
Prudential is a leading provider of savings and retirement income 
products in the UK. Our particular strength lies in investments that 
help customers meet their long-term goals, while also protecting them 
against short-term market fluctuations. We provide long-term savings 
solutions for UK customers, meeting people’s needs through our core 
strengths in with-profits and retirement, underpinned by our expertise 
in areas such as longevity, risk management and multi-asset investment.

M&G
M&G Investments is an international asset manager with more than 85 
years’ experience of investing on behalf of individuals and institutions. 
Our goal is to help our customers prosper by securing long-term 
returns from their savings. For individual investors, we offer funds 
across diverse geographies, asset classes and investment strategies, 
aimed at growing their long-term savings or producing regular income. 
For institutional investors, we offer investment strategies to meet their 
clients’ long-term needs for capital growth or income.

Well recognised brand with strong track record

Long-term and conviction-led approach 

£118bn

invested assets in  
with-profits funds2

+75%

PruFund investment performance 
growth since 2006 (vs +39% in ABI 
sector comparative)1

15

locations across Europe  
and Asia

£137bn

external funds under management 

Africa
We entered Africa in 2014 to offer products to new customers in 
one of the fastest-growing regions in the world. We aim to provide 
products that meet their needs towards saving for future expenses, 
such as education for their children, and to de-risk their financial lives.

Notes
1  ABI mixed investment 20 per cent to 60 per cent shares, total return; performance from 

29 December 2006 to 30 December 2016.

2  Represents financial assets and investment properties in with-profits funds.

11

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	report	
Our business model

Creating shared value

Our trusted brands and strong distribution channels enable us to understand the growing needs 
of our customers for long-term savings and financial security, and to design innovative products 
that meet those needs. By helping to build better lives and stronger communities and to fuel the 
growth cycle, we create long-term value for both our customers and our shareholders. 

Understanding our markets

Driving our business

Asia

Customers

 — Low life insurance and mutual 

fund penetration

 — Significant health and protection gap

 — Growing working age population

 — Increasing consumer affluence

  Our businesses and their 
performance page 18

United States

 — Retiring ‘baby boomer’ generation

 — Large and growing retirement 

asset pools

 — Growing demand for guaranteed 

income

  Our businesses and their 
performance page 24

United Kingdom

 — Ageing population

 — Large and growing retirement 

asset pools

 — Growing demand for savings 

and income

Customers are at the heart of our strategy. We proactively listen 
to both new and existing customers to understand and respond to 
their changing needs. This allows us to propose financial solutions 
customised for different groups, whether that is young and 
middle-aged people or those in retirement.

Products

We offer solutions for customers as they face the biggest financial 
challenges of their lives. We consistently develop our product 
portfolio, designing it around our customers’ needs and providing 
them with peace of mind, whether that be in relation to saving 
for retirement or insuring against risks of illness, death or critical 
life events.

Distribution

Distribution plays a key role in our ability to reach, attract and retain 
customers in different parts of the world. Building out and diversifying 
our distribution capabilities helps ensure that we fully capitalise on 
the opportunities available to us in each of our markets.

Investment for growth

We focus on strategic investment in long-term opportunities and 
capabilities to drive future growth and value for our stakeholders. 
We invest to improve relationships with our customers and distributors, 
to create innovative products, to improve our operating platforms, 
and to capture new opportunities and build new relationships. 

Risk management

We generate value by selectively taking exposures to risks that are 
adequately rewarded and that can be appropriately quantified 
and managed. Balance sheet strength and proactive risk management 
enable us to make good our promises to our customers and create 
long-term value for our stakeholders.

  Our businesses and their 
performance page 28

  Group Chief Risk Officer’s report page 50

12

Prudential plc  Annual Report 2016 www.prudential.co.ukDriving our business

Creating value…

…for our stakeholders

Growth

New	business	profit

£3,088m

+11%1 on 2015 (CER)  
+24% on 2015 (AER)

IFRS	operating	profit

£4,256m

–2%1 on 2015 (CER)  
+7% on 2015 (AER)

EEV	value	per	share2

1,510 p

+22% on 2015

Cash

Free	surplus	generation

£3,588m

+10%3 on 2015 (CER)  
+18% on 2015 (AER)

Remittances

£1,718m

+6% on 2015

Capital

Solvency	II	surplus3,4

£12.5bn

+29% on 2015

  The Group has a number of key 

performance indicators internally 
to measure financial performance. 
Read more on  page 16

We create financial benefits for our investors and deliver economic and social 
benefits for our customers, our employees and the societies in which we operate.

Customers
Providing financial security 
and wealth creation.

  Read more on pages 62 to 64

Investors
Growing dividends and share 
price performance enhance 
shareholder value.

  Read more on pages 16 to 72

Employees
Providing an environment with 
equal opportunities, career 
potential and rewards enables us 
to attract and retain high-quality 
individuals to deliver our strategy.

  Read more on pages 68 and 69

Societies
Supporting societies where we 
operate, through investment in 
business and infrastructure, 
tax revenues and community 
support activities.

  Read more on pages 64 to 68

Notes
1 
2 

3 
4 

Excluding UK bulk annuities as Prudential has withdrawn from this market.
Includes adjustment for opening EEV shareholders’ funds of negative £0.5 billion for the impact of 
Solvency II as at 1 January 2016.
Estimated. Before allowing for second interim ordinary dividend.
The Group Solvency II surplus represents the shareholder capital position excluding the contribution to 
Own Funds and the Solvency Capital Requirement from ring-fenced with-profits funds and staff pension 
schemes in surplus. The estimated solvency position includes the impact of recalculated transitionals  
at the valuation date, which has reduced the Group shareholder surplus from £12.9 billion to £12.5 billion. 
The formal Quantitative Reporting Templates (Solvency II regulatory templates) will include transitional 
measures without this recalculation.

13

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportOur distribution 

Our global 
distribution strength

Our trusted brands and strong distribution channels enable us to understand the diverse needs 
of our customers, and respond to those needs.

Prudential UK
Diversified	distribution	
model	underpinned	
by	strong	brand

37% 

growth in adviser firms from 
2013 (post-RDR)

+2,700

adviser firms dealing with 
Prudential

c300

Prudential Financial Planning 
partners

M&G
Preferred	distribution	
partnerships	with		
both	global	and	local	
financial	institutions

Products registered in 

23 

jurisdictions around the world

Jackson
Strength	and	flexibility	
of	our	distribution	
network	give	us	a	
distinctive	advantage

62% 

larger wholesale distribution1 
than nearest competitor

24% 

greater wholesaler productivity 
than nearest competitor1

624

broker dealers’ selling 
agreements covering 
+238,000 (77%) of total 
US advisers2

#1 

selling variable annuity contract3 
in the independent channel 
since 2003 

14

Prudential plc  Annual Report 2016 www.prudential.co.ukPrudential  
Corporation Asia
Pan-regional	multi-
channel	network

+500,000

agents

3  5

regional 

strategic 

and a variety of local bank 
partnerships

Active in

+10,000

bank branches

Eastspring Investments  
is present in

10

major Asia markets and  
has distribution offices in   
US and Europe

Prudential Africa
Establishing	network	
with	market-leading	
initiatives	

+1,750

agents

4

bank partners

Active in 

181

bank branches

1  Market Metrics – Variable Annuity Sales, Staffing and Productivity Report 

Q3 2016.
The Cerulli Report adviser metrics 2015 and Jackson research.

2 
3  ©2017 Morningstar Inc. All Rights Reserved. The information contained 
herein: (1) is proprietary to Morningstar and/or its content providers; (2) 
may not be copied or distributed; and (3) is not warranted to be accurate, 
complete, or timely. Neither Morningstar nor its content providers are 
responsible for any damages or losses arising from any use of this 
information. Past performance is no guarantee of future results. 
Morningstar www.AnnuityIntel.com Sales by Contract and by Distribution 
Channel full year 2003-2015.

15

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportOur performance

Measuring our performance

To create sustainable economic value for our shareholders we focus on delivering growth and 
cash while maintaining appropriate capital. We aim to demonstrate how we generate profits 
under different accounting bases, reflecting the returns we generate on capital invested, and 
highlight the cash generation of our business.

What we measure and why

Performance1

IFRS operating profit based 
on longer-term investment 
returns2,3 £m
The Group’s business involves entering into 
long-term contracts with customers, and 
hence the Group manages its associated 
assets and liabilities over a longer-term time 
horizon. This enables the Group to manage 
a degree of short-term market volatility. 
Therefore IFRS operating profit based on 
longer-term investment returns gives a 
more relevant measure of the performance 
of the business. Other items are excluded 
from IFRS operating profit to allow more 
relevant period-on-period comparisons of 
the trading operations of the Group, for 
example  the effects of material corporate 
transactions are excluded.

EEV new business profit3,4,5,6 £m
Life insurance products are, by their 
nature, long-term and generate profit over 
a number of years. Embedded value 
reporting provides investors with 
a measure of the future profit streams 
of the Group. EEV new business profit 
reflects the value of future profit streams 
which are not fully captured in the year 
of sale under IFRS reporting. 

EEV operating profit3,4,5 £m
EEV operating profit is provided as an 
additional measure of profitability. This 
measure includes EEV new business 
profit, the change in the value of Group’s 
long-term in-force business, and profit 
from our asset management and other 
businesses. As with IFRS, EEV operating 
profit reflects the underlying results 
based on longer-term investment returns. 

Group free surplus 
generation3,5,7 £m
Free surplus generation is used to measure 
the internal cash generation of our business 
units. For insurance operations it represents 
amounts maturing from the in-force business 
during the period less investment in new 
business and excludes other non-operating 
items. For asset management it equates to 
post-tax IFRS operating profit for the year. 

16

CAGR
+14%

3,969

4,256

2,937

3,154

2,504

2012

2013

2014

2015

2016

 — Group IFRS operating profit in 2016 is 

2 per cent lower on a constant 
exchange rate basis (+7 per cent on an 
actual exchange rate basis), compared 
with 2015, reflecting resilient 
performance in our life businesses, 
with Asia up 15 per cent (28 per cent 
on an actual exchange rate basis), and 
the US up 8 per cent (21 per cent on 
an actual exchange rate basis), 
mitigating the lower profit from the 
UK, down 32 per cent.

CAGR
+14%

3,088

2,492

2,077

2,021

1,767

 — EEV new business profit in 2016 

increased by 11 per cent on a constant 
exchange rate basis (24 per cent on an 
actual exchange rate basis), compared 
with 2015, driven by higher, new 
business sale volumes and pricing and 
product actions to increase profitably.

2012

2013

2014

2015

2016

CAGR
+15%

5,497

4,840

4,225

4,108

3,161

2012

2013

2014

2015

2016

 — Group EEV operating profit in 2016 

increased by 3 per cent on a constant 
exchange rate basis (14 per cent 
on an actual exchange rate basis), 
compared with 2015, driven by  
higher new business profits and 
higher contributions from the  
in-force business.

CAGR
+15%

3,588

3,043

2,454

2,586

2,064

2012

2013

2014

2015

2016

 — Underlying free surplus in 2016 
increased by 10 per cent, on a 
constant exchange rate basis 
(18 per cent on an actual exchange 
rate basis), compared with 2015, 
driven by growth of the in-force 
portfolio, and continued disciplined 
allocation of free surplus to new 
business opportunities.

Prudential plc  Annual Report 2016 www.prudential.co.ukWhat we measure and why

Performance1

Business unit remittances8 £m
Remittances measure the cash transferred 
from business units to the Group. Cash 
flows across the Group reflect our aim of 
achieving a balance between ensuring 
sufficient net remittances from business 
units to cover the dividend (after 
corporate costs) and the use of cash for 
reinvestment in profitable opportunities 
available to the Group. 

Group Solvency II capital 
surplus9,10,13 £bn
Replacing the IGD capital regime, from 
1 January 2016, Prudential is subject to 
the risk sensitive solvency framework 
required under European Solvency II 
Directives (Solvency II) as implemented by 
the Prudential Regulation Authority in the 
UK. The Solvency II surplus represents the 
aggregated capital (own funds) held by the 
Group less solvency capital requirements.

2017 objectives11
We are making good progress towards 
the objectives we announced in 
December 2013: 

Asia objectives12

Asia IFRS operating profit, £m
Asia life and asset management  
pre-tax IFRS operating profit to grow  
at a compound annual rate of at least 
15 per cent over the period 2012 to 2017. 

CAGR
+9%

1,482

1,625

1,718

 — Business unit remittances increased 
by 6 per cent in 2016, compared with 
2015, with significant contributions 
from each of our four major business 
units.

1,341

1,200

2012

2013

2014

2015

2016

IGD surplus

Solvency II 
surplus

12.5

9.7

5.1

5.1

4.7

2012

2013

2014

2015

2016

 — The high quality and recurring nature 
of our operating capital generation, 
beneficial effects of debt issued and 
disciplined approach to managing 
balance sheet risks is reflected in the 
solvency capital surplus, which 
increased to 12.5 billion at 
31 December 2016.

+17%

16%
16%

15%

1,228

1,108

1,430

1,286

20%

16%

1,058

884

909

>£1,826m

1,641

1,644

2012

2013

2014

2015

FY16

24%

18%

565

16%
13%

15%

669

599

758

666

872

859

2017
objective

£1.1bn

£0.9bn

Key 

  Expressed at Dec 2013 FX rates
   Comparative stated at reported 
currency basis

2017
objective

Asia underlying free surplus, £m
Asia underlying free surplus generation7 
of £0.9 billion to £1.1 billion in 2017. 

454

468

2012

2013

2014

2015

FY16

Group objective

Group cumulative underlying 
free surplus, £m
Cumulative Group underlying free 
surplus generation of at least £10 billion 
over the four year period from 2014 to 
end-2017.

> £10bn
9.2

£9.2bn

2014-2017
objective

2014-2016

Notes:
1 

2 

The comparative results shown above have been prepared using actual exchange rates (AER) 
basis except where otherwise stated. Comparative results on a constant exchange rate (CER) 
basis are also shown in financial tables in the Chief Financial Officers’ report on our 2016 
financial performance. CAGR is Compound Annual Growth Rate.
IFRS operating profit is management’s primary measure of profitability and provides an 
underlying operating result based on longer-term investment returns and excludes 
non-operating items. Further information on its definition and reconciliation to profit for the 
period is set out in note B1 of the IFRS financial statements.

3   Following its reclassification to held for sale during 2016, operating results exclude 
the contribution of the Korea life business. The 2015 comparative results have been 
similarly adjusted.

4   Embedded value reporting provides investors with a measure of the future profit streams of 
the Group. The EEV basis results have been prepared in accordance with EEV principles 
discussed in note 1 of the EEV basis results. A reconciliation between IFRS and the EEV 
shareholder funds is included in note C of the Additional EEV financial information.

5   The 2016 EEV basis results for UK insurance operations have been prepared on a basis that 

reflects the Solvency II regime, effective from 1 January 2016. The 2015 comparative results 
for UK insurance reflects the Solvency I basis.

6   Excluding UK bulk annuities as Prudential has withdrawn from this market.
7 

Free surplus generation represents ‘underlying free surplus’ based on operating movements, 
including the general insurance commission earned during the period and excludes market 
movement, foreign exchange, capital movements, shareholders’ other income and 
expenditure and centrally arising restructuring and Solvency II implementation costs. 
Further information is set out in note 11 of the EEV basis results.

8   Cash remitted to the Group forms part of the net cash flows of the holding company. A full 
holding company cash flow is set out in note II (a) of Additional IFRS financial information. 
This differs from the IFRS Consolidated Statement of Cash Flows which includes all cash 
flows relating to both policyholders and shareholders’ funds. The holding company cash flow 
is therefore a more meaningful indicator of the Group’s central liquidity.
Estimated before allowing for second interim ordinary dividend.

9 
10   Excludes surplus in ring-fenced policyholder funds. The methodology and assumptions used 
in calculating the Group Solvency II capital results are set out in note II (c) of the additional 
financial information.

11  The objectives assume exchange rates at December 2013 and economic assumptions made 
by Prudential in calculating the EEV basis supplementary information for the half year ended 
30 June 2013, and are based on regulatory and solvency regimes applicable across the Group 
at the time the objectives were set. The objectives assume that the existing EEV, IFRS and free 
surplus methodology at December 2013 will be applicable over the period. 

12   Following the announcement of the proposed sale of the Korea life business in November 
2016, amounts for all years exclude the results of the Korea life business, as this sale is 
expected to complete in 2017. The 2017 Asia objectives have been adjusted accordingly.
13  The Group Solvency II surplus represents the shareholder capital position excluding the 
contribution to Own Funds and the Solvency Capital Requirement from ring-fenced 
with-profits funds and staff pension schemes in surplus. The estimated solvency position 
includes the impact of recalculated transitionals at the valuation date, which has reduced the 
Group shareholder surplus from £12.9 billion to £12.5 billion. The formal Quantitative 
Reporting Templates (Solvency II regulatory templates) will include transitional measures 
without this recalculation.

17

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportAsia 

Supporting—Asia’s—rapidly—growing—middle—classes—with—solutions—
for—their—financial—protection,—savings—and—investment—needs

2016 performance highlights
—— Continued—delivery—across—key—
value—creation—metrics:—new—
business—profit—up—22—per—cent*,—
IFRS—operating—profit—up—15—per—cent*—
and—free—surplus—generation—up—
15—per—cent*

—— Solid—improvement—in—agency—
productivity,—up—31—per—cent10

—— Strong—bancassurance—new—
business—profit—growth—of—
15—per—cent*

—— Record—funds—under—management—
at—£117.9—billion,—up—13—per—cent

—— Now—operating—in—67—cities—in—

mainland—China,—where—APE—sales—
are—up—31—per—cent*

—— On—track—to—deliver—2017—financial—

objectives

—— Eastspring—Investments—was—

named—largest—retail—manager—in—
Asia—in—20167

*On—a—constant—exchange—rate—basis.

Asia’s—economic—transformation—started—in—
the—1980s—and—the—momentum—remains—
strong.—Although—growth—rates—on—a—
period-by-period—basis—can—fluctuate—due—to—
the—influence—of—macroeconomic—and—
geopolitical—factors,—the—unprecedented—
increases—in—personal—wealth—enjoyed—by—
the—growing—number—of—Asian—families—will—
continue—into—the—foreseeable—future.—
Between—2010—and—2020—it—is—estimated—that—
there—will—be—over—700—million—people—who—
will—have—risen—from—rural—subsistence—to—
more—affluent—lifestyles.—Family—profiles—are—
changing—too.—Being—able—to—finance—
children’s—education—is—a—realistic—goal,—life—
expectancies—are—lengthening—dramatically,—
the—incidence—of—chronic—diseases—is—
increasing—significantly—and—traditional—
family—and—community—support—networks—
are—breaking—down.—All—these—factors—can—
place—significant—stress—on—a—family’s—
finances.

The—provision—of—personal—financial—security—
is—one—of—the—hallmarks—of—a—successful—
society.—Governments—in—the—region—
appreciate—this—but—typically—only—have—
appetites—to—provide—rudimentary—levels—of—
state-sponsored—healthcare—and—other—
social—services.—Consequently—they—are—
keen—for—individuals—to—take—responsibility—
for—their—own—financial—well-being,—address—
the—health—and—protection—gaps—and—
establish—savings—plans—towards—their—
financial—security.

While—basic—medical—services—may—be—
provided—by—the—state,—there—can—be—a—high—
level—of—out-of-pocket—expenses.—Around—
42—per—cent—of—healthcare—spend—in—the—
region—is—out-of-pocket,—with—this—figure—as—
high—as—56—per—cent—in—some—markets,—
compared—with—12—per—cent—in—the—US—and—
9—per—cent—in—the—UK.—This—creates—strong——
demand—for—financial—solutions—to—protect—

Understanding our markets

Working age 
population3,4

Out-of-pocket 
healthcare spend2

Insurance 
penetration1

+1m 
a month

42%

Asia

Private financial 
wealth5

+US$4tr a year 

US$64tr

2.5bn 
2030

12%

US

9%

UK

2.4%

Asia

UK
7.5%

$42tr

2014

2019

Population

Health gap

Penetration

Wealth

2.3bn
2015

18

Prudential plc  Annual Report 2016 www.prudential.co.ukOur businesses and their performance 
Paul’s story
PruLife—UK,—the—Philippines
‘Cooking—has—always—been—my—happy—place—–—through—the—years,—I—strove—to—make—
my—own—fantastic—food,—from—lamb—racks—to—cured—hams.—However,—this—was—a—
hobby,—not—a—career—path.
‘At—33,—I—was—an—IT—practitioner—with—no—background—in—what—I—dreamed—of—being:——
a—chef.—I—knew—leaving—my—profession—could—leave—us—financially—unstable.—But—
because—of—my—PRUlink—exact—10—policy,—I—finally—mustered—the—courage—and—took—
the—big—leap—of—following—my—dreams.—Now,—at—35,—I—am—a—graduate—of—the—prestigious—
Le—Cordon—Bleu—in—Tokyo,—with—both—arms—wide—open—for—the—exciting—times—ahead.’

The opportunities for 
growth in our sector are 
well understood and 
remain compelling, 
but delivering value 
for customers and 
shareholders over 
the long term requires 
focus and discipline. 
Prudential Corporation 
Asia has a number of 
advantages, including 
scale and diversification 
in geography, distribution 
and products, together 
with a well respected brand.

Tony Wilkey 
Chief Executive 
Prudential Corporation Asia

against—the—potentially—devastating—impact—
of—health-related—incidents—on—a—family’s—
finances.—Critical—illness—and—medical—riders—
are—popular—additions—to—life—insurance—
policies—in—the—region.

Insurance—penetration—remains—low—and—
prospects—for—protection-oriented—
insurance—products—remain—high.—
Penetration—rates—vary—by—market—in—the—
region,—which—includes—under-served—
markets—such—as—Indonesia,—the—Philippines,—
Vietnam—and—Thailand,—and—better-served—
ones—like—Singapore—and—Malaysia.—While—
customer—needs—vary—in—each—market,—our—
product—solutions—are—manufactured—to—
serve—the—bespoke—needs—of—each—market—
and—are—distributed—by—our—multi-channel—
distribution—network.

As—an—individual’s—personal—wealth—
increases,—demand—is—created—for—savings—
and—investment—solutions—that—enable—the—
individual—to—increase—that—wealth—and—plan—
towards—financial—security.—Around—
60—per—cent—of—Asians’—savings—are—held—in—
unproductive—cash,—and—the—loss—of—
compounded—investment—income—that—
could—be—earned—from—putting—these—savings—
to—work—in—the—capital—markets—is—material.—

Prudential—has—been—successful—in—
identifying—these—opportunities—and—
executing—strategies—in—Asia—that—enable—us—
to—grow—the—business—materially,—meet—
customers’—needs—and—consistently—deliver—
value—to—shareholders.—

Prudential—has—been—operating—in—Asia—for—
over—90—years—and—since—1994—has—built—
high-performing—businesses—with—a—product—
portfolio—centred—on—regular—savings—and—
protection,—multi-channel—distribution,—
award-winning—customer—services—and—a—
widely—recognised—brand.—Eastspring—
Investments—is—a—leading—asset—manager—in—
Asia—and—provides—our—clients—with—access—to—
investment—management—expertise—across—a—
broad—range—of—asset—classes.

Although—there—are—common—elements—such—
as—our—focus—on—regular—premium,—protection—
and—capital-efficient—products,—each—market—
in—our—portfolio—has—unique—characteristics—
and—we—adapt—our—participation—strategies—
accordingly.—For—example,—in—Vietnam—and—
Indonesia,—life—insurance—awareness—and—
penetration—rates—are—very—low—and—our—
priority—is—building—nationwide—distribution—
scale—that—reaches—potential—customers—and—
provides—them—with—their—first,—relatively—
simple—life—insurance—cover.—

19

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportServing a diverse continent

Prudential—Corporation—Asia—is—a—powerful—franchise—with—a—wide—footprint—in—the—
right—markets,—established—go-to-market—capabilities—and—superior—brand—strength—
in—protection—and—long-term—savings.

Compounding growth, delivering diversified earnings 
The—compound—effect—of—growth—in—our—customer—base—and—case—size—over—time—increases—our—
sales—for—the—life—insurance—business,—while—satisfied—customers—become—advocates—of—our—asset—
management—products,—growing—our—funds—under—management.—This,—combined—with—a—
relentless—focus—on—regular-premium—business,—produces—diversified—earnings—growth—in—Asia.

Life

Asset management

India

Life weighted premium income1,2 £bn CER

12.6

9.1

10.4

7.6

8.8

6.6

Funds under management4
£bn

118

Life insurance
Market—ranking6—.................................. 1st
Population—...................................... 1.3bn
Penetration8..................................... 2.7%

Eastspring
Funds—under—management9—............ £13.3bn

7.5

5.5

6.4

4.7

5.6

4.1

4.8

3.5

3.6

2.5

4.0

2.9

1.1

1.1

1.3

1.5

1.7

2.0

2.2

3.1

2.1

1.0

3.5

2.8

29

+4.1x

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2006

2016

Diversification—(%)

IFRS operating profit by region, full year 2016, %

11

10

9

8

7

6

5

£1,644m
+15%

4

3

1

2

1— Indonesia—— 26%—
2— Singapore—— 14%—
3— Hong—Kong—— 14%—
9%—
4— Malaysia——
7%—
5— Vietnam——
6%—
6— Thailand——
7— China——
4%—
8— Philippines—— 2%—
2%—
9— Taiwan——
10—Others——
7%—
11—Eastspring—— 9%—

Growth rate vs 2015  
constant exchange rates
➜6%
➜3%
➜40%
➜15%
➜21%
➜21%
➜83%
➜9%
➜25%—
➜8%—
➜10%

20

Prudential plc  Annual Report 2016 www.prudential.co.ukOur businesses and their performanceContinuedChina

Life insurance
Market—ranking6—..................................5th
Population—...................................... 1.4bn
Penetration8..................................... 2.0%

Eastspring
Funds—under—management9—.............. £5.1bn

Korea

Eastspring
Funds—under—management9—..............£8.8bn

Laos

Hong Kong

Japan

Life insurance
Market—ranking6—................................. 3rd
Population—..........................................7m
Penetration8..................................... 0.0%

Life insurance
Market—ranking6—.................................2nd
Population—..........................................7m
Penetration8....................................13.3%

Eastspring
Funds—under—management9—.............. £3.1bn

Eastspring
Funds—under—management9—.............. £7.0bn

Thailand

Life insurance
Market—ranking6—................................. 9th
Population—........................................69m
Penetration8..................................... 3.7%

Malaysia

Life insurance
Market—ranking6—.................................. 1st
Population—........................................ 32m
Penetration8..................................... 3.4%

Eastspring
Funds—under—management9—.............. £6.6bn

Singapore

Life insurance
Market—ranking6—.................................2nd
Population—..........................................6m
Penetration8..................................... 5.6%

Eastspring
Funds—under—management9—............ £62.2bn

Vietnam

Life insurance
Market—ranking6—.................................2nd
Population—........................................ 93m
Penetration8..................................... 0.8%

Eastspring
Funds—under—management9—.............. £1.8bn

Cambodia

Life insurance
Market—ranking6—.................................. 1st
Population—........................................ 16m
Penetration8..................................... 0.0%

Taiwan

Life insurance
Market—ranking6—................................13th
Population—........................................ 24m
Penetration8....................................15.7%

Eastspring
Funds—under—management9—.............. £5.3bn

Philippines

Life insurance
Market—ranking6—................................. 3rd
Population—...................................... 104m
Penetration8......................................1.4%

Indonesia

Life insurance
Market—ranking6—.................................. 1st
Population—...................................... 259m
Penetration8..................................... 1.3%

Eastspring
Funds—under—management9—.............. £3.5bn

21

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportIn—Singapore,—by—contrast,—we—have—more—
sophisticated—financial—planners—providing—
advice—to—customers—on—a—more—complex—
variety—of—protection,—savings—and—
investment—options,—either—directly—or—via—our—
bank—partners.

One—of—Prudential’s—core—strengths—is—the—
diversity—of—our—portfolio—–—by—geography,—
by—distribution—channel—and—by—product—–—
and—the—flexibility—this—gives—us—in—
responding—to—particular—opportunities—and—
managing—our—participation—in—areas—where—
markets—have—become—more—challenging.—
Consequently,—while—the—headline—

performance—of—Prudential—Corporation—
Asia—remains—relatively—stable—and—
predictable—over—time—–—we—are—on—track—to—
deliver—the—five-year—performance—
objectives—announced—in—2013—–—the—
individual—components—are—likely—to—flex—
period—by—period.—For—example,—we—have—
recently—seen—strong—demand—from—
customers—in—mainland—China—for—our—
participating—and—critical—illness—products—in—
Hong—Kong,—while—in—Indonesia—the—
emerging—middle—class—is—under—pressure—
from—systemic—challenges—in—the—economy—
and—so—demand—for—our—regular-premium,—
protection-orientated—life—insurance—has—

been—temporarily—depressed—in—that—market.—
We—always—seek—the—appropriate—balance—
between—value—and—volume.

Customers
With—more—than—14.6—million—life—customers—
in—Asia,—Prudential—has—one—of—the—largest—
pan-regional—insurance—customer—bases,—
with—a—retention—rate—of—over—90—per—cent.—
To—illustrate—the—scale—of—our—growth—and—
effectiveness—of—our—execution,—during—2016—
renewal—premium—collected—from—our—
existing—customers—increased—by—20—per—cent—
to—£9.1—billion—and—we—paid—claims—of—nearly—
£5—billion—to—our—customers.

Driving our business

Customers

In—Asia,—we—focus—our—efforts—on—helping—new—and—existing—customers—build—
better—futures—for—themselves—and—their—families,—by—helping—to—fill—the—savings—
and—protection—gap—that—exists—in—many—countries—in—the—region.

14.6m
life—customers

Products

With—all-season—product—solutions,—we—always—listen—to—and—understand—
our—customers—to—tailor—products—and—services—to—meet—their—changing—needs.—
For—example:—PRUhealth—cancer—multi-care—was—launched—to—address—the—impact—
of—multiple—cancer—strikes—in—Hong—Kong—and—the—region.

93%
of—APE—sales—in—regular—premium
80%
brand—awareness
(average—93%—in—top—four—markets)

Distribution

We—are—well—positioned—in—terms—of—the—scale—and—diversity—of—our—distribution—to—
reach—and—serve—our—customers’—needs.—At—the—core—of—our—distribution—model—is—
face-to-face—interaction—with—customers—that—delivers—high-quality,—
needs-based—advice.

>500,000
tied—agents
10,000
bank—branches

Investment for growth

Building—on—our—strong—track—record,—we—are—incubating—for—future—growth—by—
investing—in—new—opportunities—and—capabilities.

67—cities—in—China
400+—agency—offices—in—Indonesia
£117.9bn—total—funds—
under—management—with—
Eastspring—Investments

22

Prudential plc  Annual Report 2016 www.prudential.co.ukOur businesses and their performanceContinuedYona’s story 
Prudential Indonesia
‘I realised how crucial it is to be insured when I was 
diagnosed with a cerebral abscess last year. I needed 
to have surgery and spent one-and-a-half months in 
intensive care at the hospital, so I’m thankful that I was 
covered by my Prudential hospitalisation rider. Today, 
I’m grateful to have my health back again and feel 
blessed that I’ll soon be able to welcome into the 
world my own little bundle of joy.’

Products
Our life product suite has three main 
categories: participating, linked and 
protection. 

Although the protection component 
remains relatively consistent in the mix, 
reflecting our focus on this core customer 
need, the products within this category 
continue to evolve. For example, in Hong 
Kong we recently added a new feature that 
covers customers in the event of multiple 
diagnoses of cancer. 

For the savings component of our 
insurance policies, we have seen softer 
demand for unit-linked products, given the 
recent volatility in capital markets, and 
correspondingly increased demand for 
participating products and their smoothed 
returns. The markets do have strong 
demand for products with high levels of 
guaranteed return but, although these can 
generate significant APE sales volumes, 
we only participate in this sector in a very 
controlled way. We maintain our balance 
sheet discipline and are unconcerned by 
any temporary erosion in market share.

Distribution
Prudential Corporation Asia is well 
positioned in terms of our scale and 
diversity of distribution. Each market is 
unique and our overarching regional 
distribution strategy reflects our 
comprehensive approach to building 
pan-regional distribution capabilities, 
underpinned by effective platforms, 
comprehensive product solutions and the 
highest level of customer experience.

The scale, reach and quality of our life 
insurance distribution are evidenced by our 
productivity, persistency and customer 
satisfaction across the region. At the core 
of our distribution model is face-to-face 
interaction with customers, which delivers 
high-quality, needs-based advice. 
Supporting this approach is our continuous 
investment in enhancing customer 
experiences, such as the PRUcustomer 
friend customer servicing model in 
Indonesia and the PRU for you online 
community in Hong Kong.

Tied agency remains the most popular 
distribution channel in the region. For 
Prudential Corporation Asia, this produced 

65 per cent of APE sales in 2016. At 
31 December we had more than 500,000 
agents, up 10 per cent on the previous 
year. Excluding India, the productivity of 
our active agents increased by 31 per cent. 

Bancassurance is our other main 
distribution channel, generating 
25 per cent of APE sales for Prudential 
Corporation Asia in 2016. Prudential 
Corporation Asia works with a number of 
partner banks, including international 
groups such as Standard Chartered Bank, 
regionals such as UOB, domestic banks 
such as Thailand’s Thanachart Bank and 
the retail banks of our partners CITIC in 
China and ICICI in India.

Eastspring Investments
Our regional asset management division, 
Eastspring Investments, is one of the 
region’s largest asset managers7, with a 
presence in 10 major Asian markets as well 
as distribution offices in the US and 
Europe. It has £117.9 billion in assets under 
management, managing funds across a 
range of asset classes, including equities 
and fixed income, distributed through bank 
partners, brokers and online platforms.

Eastspring has a stable and steadily growing 
core of funds under management from 
Prudential Corporation Asia’s life 
businesses, including the majority of its 
unit-linked funds. Its Asian focus and 
performance track record have also enabled 
it to secure sizeable institutional mandates, 
both in Asia and more broadly. The retail 
arm includes the attractive Japanese, 
Korean and Taiwanese markets. In Japan, 
our Asia Oceania High Dividend Equity 
Fund, with funds under management of 
£3.2 billion, is one of the largest in its sector.

Investing for growth
Prudential’s platform is well established 
and we continue to invest in growing the 
business through expansion into new 
markets such as Laos and opening up in 
new cities in existing markets such as 
China, Indonesia and the Philippines. 
We are also investing in expanding our 
agency network in the region and we are 
enhancing our operating capabilities, 
particularly leveraging new technologies.

At Eastspring we are investing in the brand, 
in the operating model and in talent 
development, in order to ensure that we 
expand our regional capabilities to capture 
the opportunities available from the growth 
of the retail mutual funds markets in Asia.

Tony Wilkey
Chief Executive 
Prudential Corporation Asia

Notes
1 

Insurance penetration source Swiss Re Sigma 2015. 
Insurance penetration calculated as premiums in per cent 
of GDP. Asia penetration calculated on a weighted 
population basis.

2  World Health Organisation – Global Health Observatory 
data repository (2013). Out of pocket as a percentage 
of Total Health Expenditure Asia calculated as average 
out of pocket.

3  United Nations, Department of Economic and Social 
Affairs. Population Division (2015) World Population 
Prospects The 2015 Revision, DVD Edition 15.

Source: BCG Global Wealth 2015 Winning the growth game.

4  Working age population 15-64 years.
5 
6  Based on FY16 or the latest information available. Source 
includes formal (eg Competitors results release, local 

regulators and insurance association) and informal 
(industry exchange) market share data. Ranking based on 
new business (APE sales on weighted full-year premium 
depending on availability of data). The ranking for China is 
among foreign players and India is among private life 
insurers.
Source: Asia asset management September 2016 (ranked 
according to participating regional players only). Based on 
assets sourced from the region, excluding Japan, Australia 
and New Zealand as at June 2016. 

7 

8  Based on latest market data available. Laos penetration is 
based on Swiss Re 2016 Sigma Report – Insuring the 
Frontier Markets.
FUM reported based on the country where the funds are 
managed.
10  Excluding India.

9 

23

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportUnited States 

Providing—an—ageing—American—population—with—financial—
strategies—for—stable—retirements—

2016 performance highlights
—— Cash—remittance—of—£420—million

—— Total—IFRS—operating—profits—of—

£2—billion—–—up—7—per—cent—(20—per—cent—
on—an—actual—exchange—rate—basis)

—— Variable—annuity—total—net—flows—of—

£4.9—billion

—— Strong—separate—account—asset—
growth—–—up—11—per—cent—at—
US$148.8—billion—(£120.4—billion)

—— Awarded—‘Contact—Center—World—
Class—FCR—Certification’—and—
‘Highest—Customer—Service—for—
the—Financial—Industry’—awards—by—
The—Service—Quality—Measurement—
Group,—Inc.—–—the—10th—consecutive—
year—of—recognition—for—customer—
service—performance—in—both—
categories

The—US—is—the—world’s—largest—retirement—
savings—market,—currently—worth—a—total—of—
US$16—trillion4,—and—approximately—40—million—
Americans—will—reach—retirement—age—over—the—
next—decade—alone.—This—transition—will—trigger—
the—need—for—an—unprecedented—shift—of—
trillions—of—dollars—from—savings—accumulation—
to—retirement—income—generation.

However,—these—Americans—face—unique—
challenges—in—planning—for—life—after—work.——
For—many—members—of—this—generation,—a—
financially—secure—retirement—is—at—risk—due—to—
insufficient—accumulation—of—savings—during—
their—working—years—and—the—current—
combination—of—low—yields—and—market—
volatility.—Employer-based—pensions—are—
disappearing—and—government—plans—are—
underfunded.—Social—security—was—never—
intended—to—be—a—primary—retirement—solution—
and—today—its—long-term—funding—status—is—in—
question.—Additionally,—the—life—expectancy—
of—an—average—retiree—has—significantly—
increased,—lengthening—the—number—of—years—
for—which—retirement—funding—is—required.—

Understanding our markets

Baby boomer 
population by age1 
(m)

Turned 65 
in 2015

4.5

4.0

3.5

3.0

2.5

+40m reach 
retirement in
next decade

American retirement crisis

Significant retirement 
opportunity

Median net worth 
(US$000)2

Life expectancy  
at 653

Low VA 
penetration

165.9

19.3

105.3

14.3

US$14tr

US$16tr

US$2tr

VA assets

Retirement adviser assets4 

65

60
Age

55

45-54

55-64

1960

2013

Retirement wave

Under-saved

Increased 
longevity

24

Prudential plc  Annual Report 2016 www.prudential.co.ukOur businesses and their performanceDoris and Doug’s story
Jackson
In—the—next—few—years,—Doris—and—Doug,—Jackson—annuity—holders—in—their—mid-sixties,—
will—be—phasing—into—semi-retirement—near—Olympia,—Washington.—Both—are—lifelong—
educators—–—Doris—a—teacher—and—college—instructor,—and—Doug—the—director—of—a—
non-profit—organisation.
‘We’re—not—looking—for—a—beach—and—we—don’t—plan—to—sit—under—an—umbrella—all—day.—
Doris—and—I—want—to—work—together,—write—together—and—continue—our—life’s—purpose—
–—helping—people—grow—and—identify—their—gifts,—whether—in—a—classroom,—congregation—
or—weekend—retreat.—
‘Our—retirement—dream—really—became—a—plan—when—we—partnered—with—our—financial—
professional.—As—a—financial—life—coach,—he—connected—with—our—vision,—enabling—us—to—maximise—
our—savings—and—investment—resources.—With—the—guarantees—offered—in—our—Jackson—annuity—
product,—we—feel—more—secure,—and—ready—to—focus—on—people,—rather—than—fight—for—financial—

survival.’—11

Jackson continues its long-term disciplined approach to 
our business, with a sharp focus on delivering products 
and services that meet the needs of our stakeholders. 
This discipline has historically enabled us to navigate 
market disruption, producing positive outcomes amid 
adversity. The looming retirement crisis for an under-
saved generation of retirees, combined with significant 
regulatory change and political uncertainty, presents 
an opportunity to redefine the retirement marketplace. 
Jackson is well positioned to articulate the issues and 
provide leadership in addressing them, with a focus on 
creating value for consumers and shareholders. 

Barry Stowe 
Chairman and Chief Executive Officer, North American Business Unit

To—overcome—these—challenges,—Americans—
need—retirement—strategies—that—offer—them—
the—opportunity—to—grow—and—protect—the—
value—of—their—existing—assets,—as—well—as—the—
ability—to—provide—guaranteed—income—that—
will—last—throughout—their—extended—lifetimes.—
Annuities—can—do—just—that.

Through—its—distribution—partners,—Jackson—
provides—products,—including—variable,—fixed—
and—fixed—index—annuities,—which—offer—
Americans—the—strategies—they—need.—A—
variable—annuity—with—investment—freedom—
represents—an—attractive—option—for—retirees,—
providing—both—access—to—equity—market—
appreciation—in—a—tax-deferred—wrapper—and—
guaranteed—lifetime—income.—However,—
penetration—of—variable—annuity—sales—into—
the—retirement—market—remains—low,—
accounting—for—less—than—15—per—cent—of—total—
US—retirement—assets.

25

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportCustomers and products 
Jackson—has—a—proven—track—record—in—this—
market—with—its—market-leading—flagship—
variable—annuity—product,—Perspective.—
Jackson’s—success—has—been—built—on—its—
quick-to-market—product—innovation,—as—
demonstrated—by—the—development—and—
launch—of—Elite—Access,—our—first—investment-
only—variable—annuity,—in—2012.—By—the—first—
quarter—of—2013,—sales—of—Elite—Access—
ranked—in—the—top—108—of—all—variable—annuity—
contract—sales—in—the—US,—a—position—it—still—
holds8.—Further—demonstrating—Jackson’s—

flexibility—and—manufacturing—capabilities,—
in—the—past—six—months,—Jackson—has—
launched—Perspective—Advisory—and—Elite—
Access—Advisory—to—serve—distributors—with—
a—preference—for—fee-based—products.—

Distribution 
Jackson’s—distribution—strength—also—sets—us—
apart—from—our—competitors.—Our—
wholesaling—force—is—the—largest9—in—the—
variable—annuity—industry—and—is—instrumental—
in—supporting—the—independent—advisers—who—
help—the—growing—pool—of—American—retirees—

develop—effective—retirement—strategies.—
Our—wholesalers—provide—extensive—training—
to—thousands—of—advisers—about—the—range—of—
our—products—and—the—investment—strategies—
that—are—available—to—support—their—clients.—
Based—on—the—latest—available—data,—Jackson’s—
wholesalers—achieved—gross—variable—annuity—
sales—that—on—average—were—24—per—cent—
higher—than—the—nearest—competitor9.—

National—Planning—Holdings—(NPH),—an—
affiliate—of—Jackson,—is—a—top-10—broker-dealer 9—
network—in—the—US.—NPH—serves—the—three—key—
distribution—channels—of—independent—

Driving our business

Customers

Many—retirees,—or—soon—to—be—retirees,—face—a—reality—of—under-saving,—having—
no—guaranteed—income—source—and—the—prospect—of—living—longer—than—any—
prior—generation.—Jackson’s—focus—is—to—provide—solutions—to—help—address—these—
concerns—for—the—millions—of—baby—boomers—currently—transitioning—to—and—
through—retirement.

Products

Jackson’s—products—provide—needed—access—to—equity—market—growth,—
protection—of—principal,—and—a—way—of—converting—retirees’—savings—into—
retirement—income—with—a—degree—of—certainty.—With—a—long—history—of—disciplined—
product—design—and—prudent—risk—management,—Jackson—has—earned,—and—
continues—to—earn,—trust—from—its—key—stakeholders.

Distribution

Jackson’s—distribution—teams—set—us—apart—from—our—competitors.—Jackson’s—
wholesaling—force—is—the—largest,—most—productive—in—the—industry,—supporting—
thousands—of—advisers—across—multiple—channels—and—distribution—outlets.

Investment for growth

Jackson—continues—to—invest—in—technology—and—innovative—products—to—
efficiently—and—effectively—adapt—to—what—our—customers—and—environment—
require.—Jackson—has—recently—launched—a—fee-based—version—of—our—flagship—
product—Perspective—and—our—innovative—Elite—Access—product—to—allow—for—
penetration—into—untapped—distribution—channels.

26

10,000
baby—boomers—retire—per—day—on—
average5
Assisting 4 million
customers—with—their—financial—needs

2 of—the top 10
variable—annuity—contracts—by—premium6
Perspective—II—is—the 
#1
selling—variable—annuity—contract6

Top 10
broker—dealer—network7

Largest—and—most—productive—VA—
wholesaling—force—in—the—industry

Corporate—Insight—Annuity—Monitor—
Awards—for—excellence—in—the—online—
and—offline—experience—offered—to—
prospects,—clients—and—advisers

Quickly—and—efficiently—launched—
fee-based—version—of—Perspective—and—
Elite—Access—variable—annuity—products

Prudential plc  Annual Report 2016 www.prudential.co.ukOur businesses and their performanceContinuedrepresentatives, financial institutions and 
tax and accounting professionals, through 
access to industry-leading mutual fund/
asset management companies, insurance 
carriers and thousands of brokerage 
products. The strength of this network and 
the market insight it offers, combined with 
Jackson’s proven manufacturing 
capabilities, provide a distinct advantage as 
we continue to navigate the ever-changing 
regulatory landscape.

Regulatory landscape 
Since the financial crisis in 2008, the 
industry has continued to manage through 
an ever-changing regulatory landscape. In 
April 2016, the US Department of Labor 
(DoL) released a final version of its 
Fiduciary Duty Rule (Rules), with initial 
application starting in April 2017 and full 
implementation required by January 2018. 
The Rules would, as currently written, 
subject many advisers who work with 
qualified retirement plans and Individual 
Retirement Accounts to the fiduciary 
requirements of the Employee Retirement 
Income Security Act, including obligations 
to avoid conflicts of interest. Those conflict 
of interest rules are incompatible with 
many compensation structures that have 
historically been permissible. However, 
with the change in the US administration 
and the release of various Executive Orders, 
the final form of the Rules remains unclear. 

As a result of the DoL regulatory initiative 
and the uncertainties regarding the 
application and implementation of the 
Rules, the annuity industry saw material 
impacts on sales in 2016. Sales in the 
variable annuity industry as of the third 
quarter of 2016 at US$79 billion10 were 
down 22 per cent compared with the same 
period last year. Conversely, sales of fixed 
index (US$47 billion)10 and fixed annuity 
(US$45 billion)10 products were higher as 
of the third quarter of 2016 at 22 per cent 
and 28 per cent respectively, compared 
with the same period last year. In recent 
years, some competitors have begun to 
offer fixed index annuities with benefits 
that resemble those of variable annuities, 
leading to a shift in sales away from variable 
annuities to fixed index annuities. 
However, this trend has an uncertain future 
due to the unexpected inclusion of fixed 
index annuities within the current rules on 
par with the treatment of variable annuities. 
Total annuity industry sales were down 
approximately 2 per cent10 as of the third 
quarter of 2016.

Barry Stowe 
Chairman	and		
Chief	Executive	Officer	
North	American	Business	Unit

Regardless of the outcome of the Rules, the 
regulatory disruption has challenged the 
industry to review the ways in which 
investment advice is provided to American 
investors. Manufacturers will need to have 
the ability to provide product and system 
adaptations in order to support the success 
of various distribution partners in their 
delivery of invaluable retirement strategies 
that investors need.

Investment for growth 
From disruption, opportunities can appear. 
With the tens of trillions of dollars of 
adviser-distributed assets across 
distribution platforms that have not 
historically been a focus, such as the hybrid 
registered investment adviser channel, 
there is significant opportunity to reach 
even more American retirees and serve 
their needs with annuity products going 
forward. The industry will need to remain 
flexible and cost-effective in making 
changes to products, systems and processes. 
We continue to ensure that we understand 
and make the necessary adjustments to 
support the needs and demands of 
American retirees into the future. 

Jackson and NPH have begun to implement 
changes necessary to meet the requirements 
of the Rules. Jackson will continue to 
evaluate its product offerings in order to 
meet the long-term needs of investors in 
search of effective retirement strategies. 
Additionally, Jackson remains committed 
to supporting its distribution partners 
throughout this industry transition.

Jackson’s competitive strengths are even 
more critical during periods of disruption. 
Our best-in-class distribution team, our 
agility and success in launching well 
designed products, the continued success 
through many economic cycles of our risk 
management and hedging programmes 
and our effective technology platforms and 
award-winning customer service will 
provide Americans with the retirement 
strategies they so desperately need, and 
will enable us to be positioned to capture 
additional growth during times of transition 
and into the future. 

Notes
1	 US Census Bureau Population division 2014 estimate of 

population.

2   2013 Federal Reserve Board’s triennial Survey of 

Consumer Finances.

3   US Department of Health and Human Services, ‘Health, 

United States 2015’, May 2016.

4	  Cerulli Associates – Advisor Metrics 2016.
5	  Social Security Administration, Annual Performance Plan for 
FY 2012 and Revised Final Performance Plan for FY 2011.

6  © 2017 Morningstar, Inc. All Rights Reserved. The 
information contained herein: (1) is proprietary to 
Morningstar and/or its content providers; (2) may not be 
copied or distributed; and (3) is not warranted to be 
accurate, complete, or timely. Neither Morningstar nor its 
content providers are responsible for any damages or 
losses arising from any use of this information. Past 
performance is no guarantee of future results. Morningstar 
www.AnnuityIntel.com. Total Sales by Contract 3Q YTD 
2016. Jackson’s Perspective II for base states ranks #1 and 
Elite Access for base states ranks #9 for Total VA Sales out 

of 864 VA contracts with reported sales to Morningstar’s 
quarterly sales survey as of 3Q YTD 2016.
 Investment News – April 2016.

7 
8   © 2017 Morningstar Inc. All Rights Reserved. The 
information contained herein: (1) is proprietary to 
Morningstar and/or its content providers; (2) may not be 
copied or distributed; and (3) is not warranted to be 
accurate, complete, or timely. Neither Morningstar nor its 
content providers are responsible for any damages or 
losses arising from any use of this information. Past 
performance is no guarantee of future results. Morningstar 
www.AnnuityIntel.com. Elite Access for base states 
ranked #10 and #9 for Total VA Sales by Contract at 1Q 
2013 and 3Q 2016 respectively.

9	 Market Metrics – Variable Annuity Sales, Staffing and 

Productivity Report: Q3 2016. 

10  LIMRA/Secure Retirement Institute, US Individual 

Annuity Participants Report 3Q YTD 2016.

11   Guarantees are backed by the claims-paying ability of 

Jackson National Life Insurance Company.

27

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportUnited Kingdom 
and Europe  

Insurance and investments 

Serving the savings and retirement needs of the ageing population in the UK

2016 performance highlights
 — Retail new business sales and new 
business profit both up 33 per cent

 — Significant sales momentum 

securing record business volumes 

 — Market-leading distribution 

capability focused on intermediary 
advisers, an in-house direct advice 
service − Prudential Financial 
Planning  − and a direct-to-customer 
telephone franchise 

 — Significant investment to develop 
digital distribution capabilities

 — Launch of the Prudential Retirement 
Account – an online account-based 
pension saving and retirement plan

 — Two Five Star ratings for excellent 
service2, achieved for the sixth 
consecutive year

 — Biggest winner at the Investment 
Life & Pensions MoneyFacts 
Awards in 2016, with top awards for 
the Best Investment Service, Best 
Investment Bond Provider and Best 
Online Service

The fundamentals underpinning the UK’s 
retirement market are changing. Risk and 
responsibility for retirement provision 
continue to transfer away from the state 
and corporates to individuals. As 
customers adjust to the reforms introduced 
by pensions freedom in 2015, the new 
flexible arrangements to control their own 
pensions have been accompanied by 
significant complexity, which is adding to 
the burden of personal responsibility to 
secure an income in retirement. Investment 
risk, longevity risk and inflation risk are 
the risks to be mitigated by today’s 
retirement saver. 

Over 70 per cent of liquid assets in the UK 
are owned and controlled by the over 50s 
and this demographic is expected to grow 
by 2.1 million between 2016 and 2030. 
More people, with more savings, will live 
longer. This provides significant new 
opportunities for Prudential as the demand 
for risk-managed investments to fund 
retirement is predicted to rise accordingly. 

To meet these opportunities, our product 
and distribution profile has evolved by 
increasing the range of product options to 
mirror the flexibilities of the pensions 

Understanding our markets

Retirement market growth

Flows into retail investment products (£bn, annual)

2016

2020

2016 to 2030

13

CAGR: +9%

11

43

58

 Individual investments
(individual pensions, 
bonds, SIPPs, 
drawdown)

Workplace savings
(group pensions)

Risk products
(annuities, 
protection)

CAGR 2016-20
-5%

63

+10%

89

+11%

1.3% pa
growth in population aged 50+

>70%
of liquid assets held by those 
aged 50+

2/3rds
fall in defined benefits 
scheme membership

‘Pensions freedom’  
era – growing demand for  
risk-managed investments  
to fund retirement

Structural growth  
underpinned by:

risk transfer from  
corporates and state  
to individuals

demographics – growing 
number of retirees and 
increased life expectancy 
means more saving

28

Prudential plc  Annual Report 2016 www.prudential.co.ukOur businesses and their performanceHelen’s story
Prudential UK & Europe
‘Thanks to my adviser, I can sleep easy at night knowing that I should be able to achieve my 
future plans because of the financial security my investments with Prudential should 
provide. Our annual review meeting is really important because it lets me know if my 
investments are on track, takes account of any changes in my financial circumstances and 
gives me a chance to check if there is anything else I can do to get the best from my savings. 
I chose the PruFund because I don’t really like the fluctuations of shares, but getting better 
returns compared with a bank savings account is very important to me and the with-profits 
fund has given me that steady secure growth.
‘I know Prudential will help secure my financial future because I have known them all my life.’

The Prudential brand resonates strongly with 
customers and advisers navigating through recent 
retirement market reforms. When combined with an 
enviable product and distribution capability, the 
emerging retirement savings marketplace presents an 
opportunity that few others are capable of serving 
better than Prudential.

John Foley 
Chief Executive Officer, Prudential UK & Europe

freedom era. There has been a shift away 
from a reliance on capital-intensive annuity 
business to a focus on bond, ISA, pension 
and income drawdown products across a 
range of tax-efficient solutions.

Customers and products
The Prudential brand benefits from a 
heritage that stretches back 168 years and 
a franchise that is based on long-term 
thinking, longevity experience, market-
leading multi-asset investment capability 
and financial strength – the core attributes 
that customers continue to seek in the 
pension freedoms era.

Customer expectations are higher than 
ever. Increased life expectancy in 
retirement has put increased demands on 
long-term product performance, and 
technology is revolutionising the ways in 

29

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportwhich company and customer interact. In 
this changing environment, our brand 
franchise is strong, resonating with 
retirement savers.

We continue to focus on meeting these 
customers’ needs through:

 — Extending our product range and 

servicing capability to help customers 
take full advantage of the flexibility 
introduced to the retirement saving 
marketplace through pension freedoms;

 — Extending availability of our investment 
and retirement solutions by maintaining 
strong relationships with financial adviser 
intermediaries, accelerating the growth 
of our Prudential Financial Planning 
advisory business and through investing 
in our direct-to-consumer channels, 
including telephone and online services;

 — Enhancing access to our market-leading 
PruFund proposition across a range of 
investment and tax wrappers; and

 — Continually investing in customer 

service improvement, acknowledged 
by two Five Star ratings received for the 
sixth consecutive year in the Life & 
Pensions and Investment categories of 
the Financial Adviser Service Awards.

Most notably in 2016, we responded to 
changes in the market following the 
introduction of pension freedoms by 
launching the Prudential Retirement 
Account – an online account-based plan 

Driving our business

Customers

Strong brand franchise with clear focus on providing retirement saving and 
income solutions that meet customers’ needs in the pensions freedom era.

Products

Product range enhanced, including extended access to our market-leading 
range of PruFund investments.

Distribution

Multi-channel distribution model based on strong relationships with 
intermediaries and customers. 11 per cent (CAGR) increase in advisers 
recommending Prudential since 2013. Prudential Financial Planning is now 
advising over 50,000 customers.

Investment for growth

Significant investment in product, service and technology to maintain the 
growth momentum created by recent structural changes in the retirement 
market.

30

168 
years of providing financial security
Long track record of managing 
longevity
74 of 99
public sector authorities’ schemes

75%
PruFund growth since 2006
5*
ratings for excellent service

2,700+
adviser firms dealing with 
Prudential UK 
c300
Prudential Financial Planning partners

20%
increase in 2016 sales generated 
through Prudential Financial Planning

Prudential plc  Annual Report 2016 www.prudential.co.ukOur businesses and their performanceContinuedPruFund

PruFund Growth

PruFund Cautious

PruFund 0%-30%

PruFund 10%-40%

PruFund 20%-55%

PruFund 40%-80%

Range of six funds with risk-rating

Global diversification: over 25 asset classes  
in one investment 

Award-winning asset allocation

100%

80%

60%

40%

20%

0%

-20%

PruFund growth
ABI sector comparator

+75%

+39%

Smoothing of investment returns

2006

2008

2010

2012

2014

2016

A unique customer proposition

PruFund investment performance1

that provides customers with the flexibility 
to save for their retirement, provide an 
income in retirement and facilitate access 
to their fund as they save. At its core is 
PruFund, our unique customer proposition 
managed by the Prudential Portfolio 
Management Group, our award-winning 
and market-leading multi-asset 
management team. From a single fund 
when launched in 2004, PruFund today 
comprises six risk-rated funds, offers global 
investment diversification across 25 
different asset classes and delivers 
smoothing through the strength of the 
Prudential with-profits fund. 

The success of PruFund and its popularity 
among financial advisers and customers is 
evidenced in investments worth 
£24.7 billion in funds under management at 
the end of 2016.

In corporate pensions, we continue to focus 
on securing new scheme members and 
supporting existing members to meet their 
retirement goals. In the public sector, 
where Prudential is the market leader, 

providing schemes for 74 of the 99 local 
authorities in the UK, our focus is on 
additional voluntary contribution plans.

Having identified a number of alternative 
capital deployment opportunities within 
the Group and following the introduction of 
Solvency II we did not write any bulk 
annuity business in 2016. We have now 
withdrawn from this market. Our appetite 
for individual annuity business has also 
diminished and we took steps to curtail 
retail sales by establishing an annuity panel 
arrangement with a number of firms to 
provide annuities to our retiring customers. 
This new service will be phased in over the 
course of 2017.

Distribution
The foundations of every strong brand are 
trust and confidence, common 
denominators in Prudential’s multi-channel 
distribution capability. The model is 
centred on the core intermediary channel 
and direct-to-consumer channels, 
including Prudential Financial Planning. 

Number of adviser firms dealing with Prudential

+CAGR: +11%

RDR

PF1

2,777

2,469

1,948

2,185

2,021

2,134

2011

2012

2013

2014

2015

2016

1. PF = 2014 budget announcement of pensions freedom.

Monthly averages

At the heart of the intermediary model is 
‘the power of three’, a combination of 
regional account manager, telephone 
account manager and sales support, all 
working together as a regional sales unit 
team. There are 65 regional sales units 
across the UK, giving 100 per cent 
nationwide coverage, and each having 
account managers qualified to at least the 
same standards as the professional 
advisers they deal with. This model gives 
third-party financial advisers the support 
they need, how and when they need it, 
through dedicated points of contact either 
in the field or by phone. This approach 
delivered an 11 per cent compound 
increase since 2013 in advisory firms 
recommending Prudential products to their 
clients. Sales through our intermediary 
business have also doubled since 2013.

Prudential Financial Planning reinforces 
Prudential’s industry reputation as an 
innovator and has been central to the 
continued sales growth achieved by the 
business in 2016. From its inception in 
2012, and against a background of 
industry-wide retrenchment, Prudential 
Financial Planning is now a top-10 UK 
advisory business, with close to 300 
partners advising more than 50,000 clients. 

Our direct-to-consumer customer 
telephony team is central to our ambitions 
to grow our direct-to-customers business 
and in 2016 we strengthened its capability 
ahead of a range of forthcoming 
proposition and service developments.

The roll-out of our business in Poland 
continued in 2016, with sales increasing by 
86 per cent in local currency terms. 
Significant milestones during the year 
included increasing the number of financial 
planning consultants to 721, entering the 
multi-agency market and securing three 
affinity distribution deals with Polish 
telecommunications companies.

31

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportOur businesses and their performance
Continued

Investment for growth
We are focused on maintaining the growth 
momentum created by the structural 
changes to retirement provision in the UK 
and on delivering a growth strategy 
underpinned by investment in product, 
service and distribution capabilities to 
meet the evolving needs of customers. 

In addition to enhancing access to our 
market-leading PruFund proposition, we 
continue to innovate by bringing new and 
exciting products to the market, such as the 
Prudential Retirement Account, for our 
customers who want to use the pensions 
freedom provisions to their fullest.

Investment in technology is also enabling 
customers to engage more flexibly with us 
digitally and online. Easier access to 
product information for customers is 
provided by the My Pru app, while our 
Retirement Ready Guide App was created 
to provide clear and easy-to-understand 
information for those coming up to 
retirement. Technology has also helped us 
improve online services for advisers and 
enhance our tele-underwriting service for 
the Prudential Investment Plan, reducing 
the amount of time advisers spend on 
administration and freeing up time to spend 
with their clients.

We have also focused on deepening our 
already-strong relationships with 
independent financial advisers. An 
important part of our service offering is the 
ongoing hands-on support for intermediary 
advisers from our regional sales units, 
technical helpline and business 
development and consultancy team. Our 
adviser webinars attracted more than 
10,000 attendees in 2016 while we also 
hosted 58 adviser seminars across the UK, 
covering a range of topical and technical 
subjects, to help these advisers deal with a 
changing regulatory landscape.

We will also accelerate the growth of 
Prudential Financial Planning, which 
currently has close to 300 advisers 
delivering face-to-face advice in 
customers’ homes and has introduced a 
telephone advice service to reflect the 
additional ways in which customers want to 
receive financial advice.

The evolving nature of how we interact 
with customers is also driving our ambitions 
to grow our direct-to-consumer business, 
where we have strengthened our capability 
ahead of a range of forthcoming 
developments, including launch of a 
direct-to-consumer ISA.

John Foley 
Chief Executive Officer
Prudential UK & Europe

Notes
1  ABI mixed investment 20 per cent  to 60 per cent shares, 
total return; performance from 29 December 2006 to 
30 December 2016.

2  Ratings in the Life and pensions and Investment categories 

of the Financial Advisers Service Awards.

Sandra and Colin’s story 
Prudential UK & Europe
‘On both occasions when our Prudential Financial Planning Partner 
visited us, we found the meetings to be very informative, helpful and 
most importantly honest. He carefully advised and helped us to select 
the products that best suited our individual needs.

‘We know for a fact that we would never have received the customer 
care and attention from most other organisations, as we are so remote 
here in the Western Isles, so it was truly a breath of fresh air to do 
business with Prudential.’

32 Prudential plc  Annual Report 2016 

www.prudential.co.uk

United Kingdom and Europe

Asset management

Serving retail and institutional investors through a conviction-led and long-term approach

2016 performance highlights
 — External funds under management 

up 8 per cent to £137 billion

 — 2016 IFRS operating profit of 

£425 million

 — Institutional external funds under 
management growth of 11 per cent

 — New SICAV platform to offer 
Luxembourg-domiciled funds

 — Implementation of new global risk 

and portfolio management platform 
underway

The world’s population is ageing: by 2020, 
there will be more people aged 65 and 
above than children under five, according 
to the US Census Bureau. The United 
Nations estimates that this trend will 
continue, with over 15 per cent of the 
global population being aged over 65 by 
2050. This demographic shift coincides 
with changes in retirement planning as 
governments and employers shift more 
responsibility to individuals, resulting 
in growing demand for asset 
management services.

The European asset management market 
is already the second-largest in the world, 
with net assets of £8.2 trillion, while the 
UK – M&G’s core market – is the second-
largest national market, with £1.2 trillion, 
and is a global centre of excellence for 
investment management. 

As the appetite for long-term savings 
products grows, demand for alternative 
investment strategies and solutions, such 
as direct lending and long-term investment 
in infrastructure equity, is expected to grow. 
M&G is well placed to benefit from this 
trend, given its expertise across a diverse 
range of assets, a record of innovation and 
strong distribution relationships.

Market backdrop in 20161
Economic pessimism, political risk and 
central bank quantitative easing saw many 
government bonds offering negative real 
yields in the first half of 2016. There was 
a significant shift mid-year in investor 
sentiment, as assets flowed away from 
bonds and bond proxies back towards 
equities, particularly financial, energy and 
materials stocks. This trend accelerated 
following the US election, and the 
possibility of looser US fiscal policy 
boosting economic growth in 2017: 
over ¤22 billion was withdrawn from 
fixed income funds by European investors 
in November alone. An exception was 
the inflation-linked bond sector, which 
attracted net flows of over ¤10 billion in 
2016 as investors sought protection from 
the inflationary impact of higher growth 
expectations in 2017. 

Funds, excluding money market funds, 
in the UK ended 2016 strongly, with net 
inflows double those of the next-largest 
European market during the last two 
months of 2016. Total net sales of 
Investment Association-registered UK 
mutual funds were £13 billion during 2016, 
down from £22 billion in the previous year. 
In Europe, net sales were ¤213 billion, down 
from ¤498 billion in the previous year.

Customers 
Throughout our 85-year history, M&G 
has maintained its purpose: to help our 
customers prosper by putting their 
long-term savings to work. Our customers 
have always been at the heart of what 
we do.

Today we manage the savings of millions of 
people in the UK, Europe and the rest of 
the world. These include direct or 
intermediated investors in our open-ended 
investment funds, members of pension 
schemes or other long-term savings 
schemes who invest through financial 
institutions, and Jackson and Prudential 
policyholders, including the Prudential UK 
with-profits fund. 

All our customers benefit from our 
conviction-led, long-term approach to 
asset management, applied across the 
full range of asset types: cash, equities, 
bonds, property and alternatives. We are 
constantly developing our capabilities 
to offer our customers strategies that 
meet their needs, whatever the 
market conditions.

Products
M&G has a range of 59 open-ended funds 
domiciled in the UK and is developing a 
similar range of funds domiciled in 
Luxembourg. We aim to offer customers 
attractive long-term investment returns 
from a broad choice of products across 
diverse geographies, asset classes and 
strategies. Some of our products offer 
solutions to very specific investor needs. 
The M&G Episode Income Fund, for 
example, aims to deliver high and rising 
levels of income from a diverse range of 
different assets, which is important to 

33

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportPatrick’s story 
M&G
‘I’ve enjoyed a long and very varied working life, adapting my skills to several industries 
including the Civil Service, banking and even managing funeral homes in my later career, all 
while working for 40 years as a minister with my local Congregational church. 
‘My savings and investments have given me the security to manage life’s ups and downs, 
pressures and expenditures. You never know what challenges life may bring you. The job 
you have today may not be there tomorrow and, even in retirement, you don’t always know 
how long you’ll have to support yourself and your family. Saving for the future is part of my 
DNA, which is why investing with a company like M&G is important to me. I know that 
looking after customers’ money is part of their DNA too.’

2016 was a year of political and economic turmoil which 
prompted many of our customers to reassess their 
investment portfolios. As performance of our open-
ended funds recovered in the second half of the year, 
we saw a much improved trend in flows in the fourth 
quarter, while appetite remained strong from 
institutional customers for our alternative investment 
strategies. Overall, the diversity of our asset classes, 
strategies and client base has allowed us once more to 
deliver value for money for our customers and a 
sizeable cash contribution to the Group.

Anne Richards 
Chief Executive Officer, M&G

34

Prudential plc  Annual Report 2016 www.prudential.co.ukmany investors at a time of historically low 
interest rates and negative bond yields. We 
also manage segregated mandates on 
behalf of pension schemes, wealth funds 
and other institutional investors, as well as 
a number of alternative investment 
strategies. 

Equities: throughout our long history, we 
have favoured a stock selection approach, 
building portfolios from the bottom up. We 
are known for our long-term investment 
views, which give us credibility and 
influence when representing the views and 
interests of our end investors to company 
management.

Fixed income: M&G is one of Europe’s 
largest fixed income investors, with one of 
the biggest, most experienced in-house 
credit research teams. Our end investors 
benefit from our expertise in the full range 
of fixed income investments, ranging from 

sovereign debt to private loans. Among our 
best-known and most successful strategies 
are the M&G Optimal Income Fund, which 
celebrated the 10th anniversary of its UK 
launch in 2016, and the M&G Alpha 
Opportunities Fund.

Multi-asset: M&G’s range of multi-asset 
funds, designed for investors seeking to 
spread risk across a mix of assets, has again 
proven popular with customers in 2016. 
The M&G Prudent Allocation Fund, 
launched in 2015 to cater specifically for 
European investors with a lower appetite 
for risk, was one of our bestselling funds in 
2016. In December, we launched the M&G 
Global Target Return Fund, a new 
multi-asset fund aimed at investors seeking 
reasonable returns with managed volatility. 

Real estate: M&G invests in, and 
manages, property around the globe. Our 
£26 billion portfolio covers the three 

commercial sectors of retail, office and 
industrial. We have a growing franchise in 
UK Residential Property. M&G Real 
Estate’s core Asia property fund celebrated 
its 10th anniversary in 2016 and is one of 
the largest and most diversified Asia 
property portfolios. There are now 
investments of more than US$1.7 billion in 
the Asia Property Fund.

Alternative assets: M&G is a leading 
investor in a diverse range of private and 
illiquid assets such as commercial real 
estate debt, infrastructure debt and equity 
and direct lending, collectively known as 
alternatives. These are attractive options 
for institutional investors looking to match 
long-term liabilities with long-term returns, 
either at fixed or floating rates. They are 
also a key source of funding for public and 
private infrastructure projects and 
businesses that might otherwise struggle 
to access competitive financing. 

Driving our business

Customers

We believe our active approach to investment – selecting investments on a 
conviction basis rather than following a market index – produces superior 
returns for our customers over the longer term. We offer our customers the 
ability to invest in a diverse range of assets: not only equities and fixed income 
but also unlisted investments such as property and private equity.

Products

M&G operates a range of UK-domiciled retail funds, which are now distributed 
in 23 jurisdictions across Europe and Asia. In the institutional market, M&G 
provides a range of strategies that help pension funds, sovereign wealth funds 
and other large institutional investors match liabilities and achieve growth 
targets.

Distribution

M&G provides market insights to clients, intermediaries and others through a 
number of channels, including a programme of roadshows and events. The 
M&G Client Council offers customers who invest directly with M&G an 
opportunity to help shape our products and services, in line with their needs.

Investment for growth

M&G is making significant investment in technology, operating model and 
portfolio management platforms to advance our operational efficiencies and 
data capabilities.

£64.2 billion 
retail funds under management
£264.9 billion 
total funds under management

One of Europe’s largest fixed-income 
investors
Range of 59 open-ended funds 
across diverse geographies, asset 
classes and investment strategies

14 funds have assets under 
management of >£1 billion

£64.2 billion 
58 billion  
retail funds under management
held in equity investments
£264.9 billion 
138 roadshows in 2016 from our 
total funds under management
retail fund managers reaching 42,000 
One of Europe’s largest fixed income 
clients in 16 countries
investors

Implementation of new portfolio 
management platform (Aladdin)

New SICAV platform in Luxembourg

35

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportOur businesses and their performance
Continued

Distribution 
Withofficesin16countries2,M&Gisable
tostayclosetoourcustomersandthe
intermediarieswhodistributeourproducts.
Ouropen-endedretailfundsareregistered
fordistributionin23jurisdictions3inEurope
andAsia,whileourinstitutionalinvestment
strategiesareavailabletoinvestorsin
manymarketsaroundtheworld,including
NorthAmerica.

Wearealsoinvestinginonlinedistribution
intheUK,buildingontheinsightswegain
fromtheClientCouncil,agroupof500
customerswhoinvestdirectlywithusand
whohelpusdevelopourproducts,
servicesandinvestorcommunications.

Investment for growth
M&Gisinvestingintechnologyand
operationalinfrastructuresowecan
takefulladvantageoftheopportunities
inthefast-evolvingdistributionand
regulatorylandscapeinwhichweoperate.
In2016,webeganimplementationof
Aladdin,anewglobalriskandportfolio
managementplatform,whichisbeing
adoptedacrossthePrudentialGroup’s
assetmanagementbusinesses.Thiswill
significantlyadvanceourdatacapabilities
andoperationalefficiency.

Wealsoopenedanewinvestmentplatform
inLuxembourg,whichgivesusnew
capacitytodistributeourfundstoEuropean
customersbasedoutsidetheUK.

Anne Richards 
Chief Executive Officer
M&G

Notes
1 

Source:BroadridgeFundFileasat31December2016in
GBPandEUR.Wherereferenced,theEuropeanasset
managementmarketreferstobothcrossborderand
domesticmarketsandnetsalesdataisbasedonestimated
netsalesdata,AllUKdataissourcedfromtheInvestment
Associationasat31December2016andbasedontheUK
onshoreandoffshoredata.
IncludestheUKheadofficeandPPMSouthAfrica.
EuropeincludestheUK.Restricteddistributionin
Singapore.

2
3

Graham and Gemma’s story 
M&GandPrudentialUK
AlderHeyintheParkChildren’sHospitalinLiverpool,officiallyopened
byHMTheQueeninJune2016,wasbuiltusingfinancearrangedbythe
M&Ginfrastructuredebtteam,workinginpartnershipwithPrudential
asleaddebtinvestor.

ConsultantpaediatricsurgeonGrahamLamontsaysthenewbuildingis
transformingbothpatientexperienceandthewayhisteamworks.
‘BuildingthenewAlderHeyfromscratchhasallowedustoredesignthe
wayourday-patientsflowthroughthebuilding.Nowwehavenocomplaints
aboutwaitingtimes,andwe’llbeabletoincreasethenumberofpatients
we’reabletotreatfromabout7,000day-casesayeartoabout8,000.’

Gemma,motherofone-year-oldHarry,whohasbeentreatedfor
craniosynostosisatAlderHey,agrees:‘There’ssomuchcleverdesignand
technologyatthehospitaltomakepatientsfeelcomfortable,frombarcode
scannersthatcheckyouinforappointments,tospeciallightinginthe
children’srooms–itreallyisahospitalofthefuture!’



www.prudential.co.uk

Chief Financial Officer’s report on the  
2016 financial performance – Nic Nicandrou   

Showcasing the resilience of 
our earnings, cash and capital 

The Group’s 
performance has 
once again been led 
by Asia, with double 
digit growth across 
new business profit, 
IFRS operating profit 
and free surplus 
generation for the 
seventh year in a row.

Nic Nicandrou 
Chief Financial Officer

I am particularly pleased to be able to 
report that Prudential’s financial 
performance in 2016 has showcased the 
resilience of our earnings, cash and capital. 
While these are qualities I have mentioned 
in previous reports, the external events of 
2016 have seen them tested repeatedly 
across our businesses during a year of 
significant uncertainty, market volatility 
and unexpected political and regulatory 
events. By remaining focused on our 
strategy and on disciplined execution, our 
business withstood the effect of these 
events and successfully adapted to 
changes in market conditions, regulatory 
intervention and shifts in consumer 
preference, to deliver a strong operating 
performance in 2016 and an improved 
capital position.

Prudential’s financial attributes and 
multiple, diverse levers of growth have 
enabled the Group to absorb not only the 
areas of earnings pressure known at the 
beginning of the year, but also the 
fluctuations of both equity markets and 
yields. New business profit, IFRS operating 
profit and free surplus generation, the 
three financial measures that we use to 
track delivery of our ‘growth and cash’ 
agenda, have all increased in 2016 when 
expressed on an actual exchange rate 
basis. This achievement demonstrates the 
benefits of our scale and the strength of our 
business model which is well diversified by 
geography, currency and source of 
earnings. The 2016 results also highlight 
the earnings power of our growing in-force 

book of business and our ability to add 
large new business volumes which are an 
important store of future value.

The year-on-year trends of the three 
‘growth and cash’ measures are also 
positive when expressed on a constant 
exchange rate basis, except for IFRS 
operating profit, where we have seen a 
marginal fall due to the effect of one-off 
impacts in our UK Life operations.

The Group’s performance has once-again 
been led by Asia, with double digit growth 
across new business profit, IFRS operating 
profit and free surplus generation for the 
seventh year in a row. This underlines the 
scale and quality of our regional franchise, 
characterised by the high proportion of 
recurring income and bias for protection 
business that is uncoupled from market 
effects. In our insurance and asset 
management businesses in the UK and US, 
we have continued to build our earnings 
base with growth in assets managed on 
behalf of our customers.

2016 has seen sterling weakening against 
most global currencies, which is positive 
for the translation of results from our 
sizeable non-sterling operations. However, 
to aid understanding of the underlying 
progress in these businesses, we continue 
to express and comment on the 
performance trends of our Asia and US 
operations on a constant currency basis.

The key financial highlights in 2016 were as 
follows:

 — New business profit1 was 

11 per cent2,3 higher at £3,088 million 
(up 24 per cent on an actual exchange 
rate basis), primarily as a result of higher 
volumes with APE sales up 8 per cent2,3. 
Growth was strongest in Asia, where 
new business profit increased 
22 per cent on a 19 per cent uplift in 
APE sales and improvements in country 
and channel mix. The contribution to 
new business profit from Jackson 
declined by 13 per cent, reflecting lower 
variable annuity sales volumes. UK life 
retail new business profit grew by 
33 per cent, driven by strong consumer 
demand for products offering access to 
our PruFund investment option, which 
resulted in a 33 per cent increase in 
retail APE sales. There was no bulk 
annuity new business profit as we 
withdrew from this market in 2016.

 — IFRS operating profit based on 
longer-term investment returns 
(IFRS operating profit) was 2 per cent3 
lower at £4,256 million (up 7 per cent on 
an actual exchange rate basis). IFRS 
operating profit from our Asia life 
insurance and asset management 
businesses grew by 15 per cent3 to 
£1,644 million, reflecting continued 
business momentum. In the US, 
Jackson’s total IFRS operating profit 
increased by 7 per cent, mainly due to 
growth in fee income on higher asset 
balances, which outweighed the 
anticipated reduction in spread 
earnings. In the UK, total IFRS operating 
profit was 31 per cent lower than the 
prior year, as a result of significantly 
reduced profits from annuity new 
business following our withdrawal from 
the bulk annuity market, the lower 
contribution from actions to support 
solvency and a provision for the cost of 
undertaking a review of past non-
advised annuity sales practices and 
related potential redress. M&G’s 
operating profit was 4 per cent lower, 
reflecting the earnings impact of the 
recent period of net fund outflows. 

 — Underlying free surplus 

generation1,4, our preferred measure of 
cash generation from our life and asset 
management businesses, increased by 
10 per cent3 to £3,588 million (up 
18 per cent on an actual exchange rate 
basis), after financing new business 
growth. The increase reflects a higher 
contribution from our growing in-force 
book of business, as we continue to 
focus on high-return new business with 
fast payback periods and includes the 
benefit from capital actions in the UK 
and the US.

 — Group shareholders’ Solvency II 
capital surplus7 was estimated at 
£12.5 billion at 31 December 2016, 
equivalent to a cover ratio of 
201 per cent6 (1 January 2016: 
£9.7 billion, 193 per cent). The 
improvement in the period primarily 
reflects the continuing strength of the 
Group’s operating capital generation in 
excess of growing dividend payments 
to shareholders, and also includes the 
benefit of debt issued in the year. 

37

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	report — Full year ordinary dividend 

increased by 12 per cent to 43.5 pence 
per share, reflecting our strong 2016 
performance and our confidence in the 
future prospects of our Group.

Global investment market movements 
during 2016 were dominated by the sharp 
drop in long-term yields over the first three-
quarters, and the subsequent recovery into 
the end of the year prompted by more 
favourable growth expectations in the US. 
Equity market performance was notably 
stronger in the second half of the year, 
contributing to a generally positive 
movement for 2016 overall in the countries 
in which we operate. Over the full year, the 
US S&P 500 index was up 10 per cent, the 

UK FTSE 100 index up 12 per cent and the 
MSCI Asia ex-Japan index up 5 per cent. 
We have taken steps to reduce the 
investment market sensitivity of our 
earnings and balance sheet, but remain 
significant long-term holders of financial 
assets to back the commitments that we 
have made to our customers. Short-term 
fluctuations in both these assets and 
related liabilities are reported outside the 
operating result, which is based on long-term 
investment return assumptions. These short- 
term fluctuations were overall negative in 
2016, primarily as a result of movements in 
the value of derivatives used by Jackson to 
protect the economics of its business from 
adverse market shocks. As a result, total 
IFRS post tax profit was £1,921 million 

(2015: £2,579 million on an actual exchange 
rate basis) and total EEV post-tax profit was 
£4,516 million (2015: £3,951 million on an 
actual exchange rate basis).

Reflecting the combined effects of 
improved operating results on an actual 
exchange rate basis, negative short-term 
investment fluctuations and positive 
currency movements of £1.2 billion, IFRS 
shareholders’ equity was 13 per cent 
higher at £14.7 billion. Similarly, EEV basis 
shareholders’ equity was up 22 per cent5 at 
£39.0 billion. As at 31 December 2016, the 
Group’s Solvency II capital surplus7 was 
£12.5 billion, equivalent to a cover ratio of 
201 per cent6 (1 January 2016: £9.7 billion, 
193 per cent).

IFRS profit

Actual exchange rate

Constant exchange rate

2016  £m

2015  £m

Change %

2015  £m

Change %

Operating profit before tax based on longer-term 

investment returns

Long-term business:

Asia3
US
UK

Long-term business operating profit3
UK general insurance commission
Asset management business:

M&G
Prudential Capital
Eastspring Investments
US

Other income and expenditure8

Total operating profit based on longer-term investment 

returns before tax3

Non-operating items:

(Loss)/Profit attaching to held for sale Korea business
Other non-operating items8

Profit before tax attributable to shareholders

Tax charge attributable to shareholders’ returns 

Profit for the year attributable to shareholders

IFRS earnings per share

1,503
2,052
799

4,354
29

425
27
141
(4)
(716)

1,171
1,691
1,167

4,029
28

442
19
115
11
(675)

28
21
(32)

8
4

(4)
42
23
(136)
(6)

1,303
1,908
1,167

4,378
28

442
19
128
13
(675)

4,256

3,969

7

4,333

(227)
(1,754)

2,275

(354)

1,921

56
(877)

3,148

(569)

2,579

n/a
(100)

(28)

38

(26)

62
(958)

3,437

(621)

2,816

15
8
(32)

(1)
4

(4)
42
10
(131)
(6)

(2)

n/a
(83)

(34)

43

(32)

Basic earnings per share based on operating profit after tax
Basic earnings per share based on total profit after tax

131.3
75.0

124.6
101.0

5
(26)

136.0
110.1

(3)
(32)

Actual exchange rate

Constant exchange rate

2016  pence

2015  pence 

Change %

2015  pence

Change %

38

Prudential plc  Annual Report 2016 www.prudential.co.ukChief Financial Officer’s report on the  2016 financial performance – Nic NicandrouContinuedIFRS operating profit based on 
longer-term investment returns
Total IFRS operating profit declined by 
2 per cent3 (7 per cent increase on an actual 
exchange rate basis) in 2016 to 
£4,256 million, with increases in Asia and 
the US offset by anticipated declines in the 
contribution from our UK businesses.

 — Asia total operating profit of 

£1,644 million was 15 per cent3 higher 
than the previous year (28 per cent on 
an actual exchange rate basis), with 
strong growth in both life insurance and 
asset management through Eastspring 
Investments.

 — US total operating profit at 

£2,048 million increased by 7 per cent 
(20 per cent increase on an actual 
exchange rate basis), driven by higher 
fee income from growth in Jackson’s 
separate account asset base and lower 
amortisation of deferred acquisition 
costs, which together exceeded the 
anticipated reduction in spread income.

At the beginning of the year, we expected 
that earnings would contract in a few 
discrete areas of the business: at M&G, due 
to the impact of outflows on funds under 
management and the corresponding fee 
income; in Jackson’s spread business 
portfolio as a result of persistently low 
interest rates; and in our UK life business 
given our withdrawal from the bulk annuity 
market. These identified effects have 
emerged largely as expected. However, 
our focus on cost control and the effective 
management of our in-force book of 
business have mitigated the overall impact 
of these anticipated adverse effects. 
Earnings have also benefited from 
continued growth in the premium base in 
Asia and the level of aggregate assets 
managed by our life and asset management 
operations across the Group, which 
together underpin the longer-term 
earnings progression of our business.

Life insurance operations: Taken 
together, IFRS operating profit from our 
life insurance operations in Asia, the US 
and the UK was 1 per cent3 lower at 
£4,354 million (8 per cent increase on an 
actual exchange rate basis). 

IFRS operating profit in our life insurance 
operations in Asia was 15 per cent3 higher 
at £1,503 million (up 28 per cent on an 
actual exchange rate basis), reflecting our 
ability to translate top-line growth into 
shareholder value. The performance is 
underpinned by the recurring premium 
income nature of our in-force book and the 
highly diverse nature of our earnings by 
geography and by source. Insurance 
income was up 24 per cent, reflecting our 
continued focus on health and protection 
business. At a country level, we have seen 
double-digit growth in six markets, led by 

 — UK total operating profit was 
31 per cent lower at £828 million. 
This decline reflects lower profit from 
new annuity business, down from 
£123 million to £41 million in 2016 as 
we scale down our participation in the 
annuity market, a lower contribution 
from management actions to support 
solvency, down from £400 million to 
£332 million, and the establishment of 
a £175 million provision for the cost of 
undertaking a review of past non-
advised annuity sales practices and 
related potential redress.

 — M&G operating profit was 4 per cent 
lower at £425 million. The impact of 
recent asset outflows from retail funds 
on overall funds under management has 
been partially offset by the benefit of 
positive market movements.

IFRS operating profit by 
business 
£m  (% vs 2015)

(16)%

10%

39%

19%

£4,256m
-2% (+7%
AER)

48%

  Asia £1,644m, +15% (+28% AER)
  US £2,048m, +7% (+20% AER)
  UK £828m, -31%
  M&G £425m, -4%
  Others £(689)m, -6%

Hong Kong (up 40 per cent), China (up 
83 per cent) and growth of 15 per cent or 
more from Malaysia, Thailand, Vietnam 
and Taiwan. These markets have more than 
compensated for the impact of lower 
earnings growth in Indonesia and 
Singapore, following deliberate actions 
taken to improve the quality of new 
business flows.

In the US, life IFRS operating profit was 
8 per cent higher at £2,052 million (up 
21 per cent on an actual exchange rate 
basis), reflecting the resilient performance 
of Jackson’s franchise in an environment of 
market volatility and sector-wide disruption 
following the announcement of the 
Department of Labor’s fiduciary duty rule 
in April 2016. Average separate account 
balances increased by 5 per cent, resulting 
in a 3 per cent rise in fee income, while the 
result also benefited from scale 
efficiencies. As expected, lower yields in 
the year have impacted spread income, 
which decreased by 5 per cent.

UK life IFRS operating profit declined by 
32 per cent to £799 million (2015: 
£1,167 million). Within this total, the 
contribution from our core in-force 
with-profits and annuity business was 
£601 million (2015: £644 million), including 
an unchanged transfer to shareholders 
from the with-profits funds of £269 million. 
The balance of the result reflects the 
contribution from other activities which are 
either non-core or are not expected to 
recur to the same extent going forward. 

Profit from new annuity business reduced 
from £123 million in 2015 to £41 million, as 
we scaled down our participation in the 
annuity market. In response to the volatile 
investment market environment during 

2016, we took a number of asset and 
liability actions to improve the solvency 
position of our UK life operations and 
further mitigate market risk, generating 
combined profits of £332 million (2015: 
£400 million). Of this amount, £197 million 
related to profit from longevity reinsurance 
transactions (2015: £231 million) and 
£135 million (2015: £169 million) from the 
effect of repositioning the fixed income 
asset portfolio. In response to the findings 
of the FCA’s thematic review of non-
advised annuity sales practices, the UK 
business will review internally vesting 
annuities sold without advice after 
1 July 2008. Reflecting this, the UK life 2016 
result includes a provision of £175 million 
for the cost of this review and related 
potential redress. The provision does not 
include potential insurance recoveries of 
up to £175 million.

We track the progress that we make in 
growing our life insurance business by 
reference to the scale of our obligations to 
our customers, which are referred to in the 
financial statements as policyholder 
liabilities. Each year these increase as we 
write new business and collect regular 
premiums from existing customers and 
decrease as we pay claims and policies 
mature. The overall scale of these 
policyholder liabilities is relevant in the 
evaluation of our profit potential in that it 
reflects, for example, our ability to earn 
fees on the unit-linked element and 
indicates the scale of the insurance 
element, another key source of profitability 
for the Group.

39

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportShareholder-backed policyholder liabilities and net liability flows9 
£m

Net liability flows10
7,649

208,165

1,867

8,476

(2,694)

3,767

26,410

126,746

55,009

1 Jan
2015

Asia life

US life

UK life Market and

other
movements

Net liability flows10
3,638

5,198

2,086
2,086

(3,646)

266,635

46,228

32,851

177,626

Asia life11

US life

UK life Market and

other
movements

56,158

31 Dec
2016

216,769
(2,812)

27,844

138,913

52,824

31 Dec11
2015

UK life

US life

Asia life

Market and other movements

Reclassification of Korea life business held for sale

Focusing on the business supported by 
shareholder capital, which generates over 
90 per cent of the life profit, in 2016 net 
flows into our businesses were overall 
positive at £3.6 billion, reflecting our focus 
on both retaining our existing customers 
and attracting new business to drive 
long-term value creation. The weakening 
of sterling during the year contributed a 
total £32.4 billion positive foreign exchange 
movement which, together with favourable 
investment and other movements, led to a 
£46.2 billion increase in policyholder 
liabilities, with much of this arising in the 
second half of the year.

Policyholder liabilities and net liability flows in with-profits business9,25

2016  £m

Actual Exchange Rate 

Net liability 
flows10

Market and
other 
movements

3,696
1,119

4,815

5,303
11,958

17,261

At 1
January
2016

20,934
100,069

121,003

At 31
December
2016

29,933
113,146

143,079

At 1
January
2015

18,612
99,427

118,039

2015  £m

Actual Exchange Rate

Net liability 
flows10

Market and
other 
movements

2,102
(968)

1,134

220
1,610

1,830

At 31
December
2015

20,934
100,069

121,003

Asia
UK

Total Group

The 18 per cent increase in policyholder 
liabilities in our with-profits business to 
£143.1 billion (2015: £121.0 billion), reflects 
the growing popularity with consumers 
seeking protection from the impact of 
volatile market conditions. In the course of 
2016, net liability flows increased to 
£4.8 billion across our Asian and UK 
operations. As returns from these funds are 
smoothed and shared with customers, the 
emergence of shareholder profit is more 
gradual. This business, nevertheless, 
remains an important source of future 
shareholder value.

Alongside growing our overall level of life 
operating profit, we continue to maintain 
our bias for higher-quality sources of 
income such as insurance margin and fee 
income. We favour insurance margin 
because it is relatively insensitive to the 
equity and interest rate cycle and prefer fee 

40

Analysis of long-term insurance business IFRS operating profit 
by driver3,10 £m (% vs 2015)

£4,029m

£4,378m

400

538

1,153

1,671

400

551

1,267

1,858

£4,354m

157

538

-2%

1,171

-8%

1,991

+7%

1,888

2,118

2,175

+3%

(1,621)

2015 AER

(1,816)

2015 CER

(1,678)

8%

2016

  Fee income 
  Life expenses (net of DAC adjustments and margin on revenues) 

  Insurance margin 

  Spread income 

  Other income 
  Growth vs FY15

  UK one-off items 

Prudential plc  Annual Report 2016 www.prudential.co.ukChief Financial Officer’s report on the  2016 financial performance – Nic NicandrouContinued 
 
 
 
 
income to spread income because it is more 
capital-efficient. In line with this approach, 
on a constant exchange rate basis, 
insurance margin has increased by 
7 per cent (up 19 per cent on an actual 
exchange rate basis) and fee income by 
3 per cent (up 15 per cent on an actual 
exchange rate basis), while spread income 
decreased by 8 per cent (up 2 per cent on 
an actual exchange rate basis).

Asset management: Movements in asset 
management operating profit are also 
primarily influenced by changes in the 
scale of these businesses, as measured by 
funds managed on behalf of external 
institutional and retail customers and our 
internal life insurance operations. In 2016, 
IFRS operating profit from our asset 
management businesses was marginally 
lower at £589 million (2015: £602 million 
on a constant exchange rate basis), 
primarily due to the impact of negative net 
flows in M&G.

M&G’s IFRS operating profit declined by 
4 per cent to £425 million (2015: 
£442 million), reflecting the impact on 
revenues of lower average assets under 
management during the year, following the 
net outflows experienced since the second 
quarter of 2015. As these net outflows 
were primarily from the higher margin retail 
business, they had a disproportionately 
adverse impact on earnings. The same 
dynamics have seen the cost-income ratio 
move up 2 percentage points to 59 per cent. 

Despite continued outflows in 2016, 
external assets under management at 
31 December 2016 were 8 per cent higher 
than a year ago at £136.8 billion, benefitting 
from positive investment market 
movements, particularly in the second half 
of the year and a return to positive net flows 
for retail business in the fourth quarter of 
£942 million. Including the assets managed 
for internal life operations, M&G’s total 
assets under management rose to 
£264.9 billion (2015: £246.1 billion).

Our Asia-based asset manager, Eastspring 
Investments, increased IFRS operating 
profit by 10 per cent (up 23 per cent on an 
actual exchange rate basis) to £141 million, 
reflecting the positive effect on average 
assets under management of favourable 
market movements and £2.2 billion net 
inflows in the second half of the year. 
Although a shift in the mix of assets away 
from higher-margin equity funds has 
moderated the overall revenue margin, 
scale efficiencies have resulted in an 
improvement in the cost-income ratio 
to 56 per cent (2015: 58 per cent). 
External assets under management at 
31 December 2016 increased to £38.0 billion 
(31 December 2015: £30.3 billion). 
Including money market funds and the 
assets managed for internal life operations, 

Asset management external net flows and external funds 
under management13,14  £m

Net flows 
(1,037)

(7,008)

5,971

1,065

(4,516)

167,180
4,800
4,800
25,333

137,047

Net flows 
(6,255)

25,679

(8,090)

1,835

403

182,519
7,714

38,042

136,763

162,692
6,006
30,281

126,405

1 Jan
2015

M&G

Eastspring
Investments

MMF

Market and
other
movements

1 Jan
2016

M&G

Eastspring
Investments

MMF

Market and
other
movements

31 Dec
2016

M&G

Eastspring15

Asia Money Market Funds

Market and other movements

Eastspring Investment’s total assets under 
management rose to a record £117.9 billion 
(2015: £89.1 billion). 

IFRS non-operating items8
IFRS non-operating items consist of 
short-term fluctuations, the results 
attaching to the held for sale life business 
in Korea and other non-operating items.

Short-term investment fluctuations 
represent the most significant component 
of non-operating items and are discussed 
further below. 

The result of the held for sale Korea life 
business, a loss of £227 million, comprises 
both the write down of the IFRS net assets 
to sales proceeds (net of costs) and the 
profits for the year. The comparative profits 
for the year have been similarly reclassified 
as non-operating for consistency of 
presentation.

Other non-operating items of negative 
£76 million mainly represent the 
amortisation of acquisition accounting 
adjustments arising principally on the 
acquisition of the REALIC business in 2012 
(2015: negative £76 million on an actual 
exchange rate basis). Additionally, 2015 
non-operating items included a loss of 
£46 million from the recycling of exchange 
losses on the sale of the Japan business. 

IFRS short-term investment 
fluctuations
IFRS operating profit is based on longer-
term investment return assumptions. 
The difference between actual investment 
returns recorded in the income statement 
and the assumed longer-term returns is 
reported within short-term fluctuations 
in investment returns. In 2016, the total 
short-term fluctuations in investment 

returns relating to the life operations were 
negative £1,482 million and comprised 
negative £225 million for Asia, negative 
£1,455 million in the US and positive 
£198 million in the UK. 

The Asia negative £225 million short-term 
fluctuations principally reflected the net 
impact of changes in interest rates and 
equity markets across the region.

In the US, Jackson provides certain 
guarantees on its annuity products, the 
value of which would typically rise when 
equity markets fall and long-term interest 
rates decline. Jackson charges fees for 
these guarantees which are in turn used to 
purchase downside protection in the form 
of options and futures to mitigate the effect 
of equity market falls, and swaps and 
swaptions to cushion the impact of drops 
in long-term interest rates. Under IFRS, 
accounting for the movement in the 
valuation of these derivatives, which are 
all fair valued, is asymmetrical to the 
movement in guarantee liabilities, which 
are not fair valued in all cases. Jackson 
designs its hedge programme to protect 
the economics of the business from large 
movements in investment markets and 
accepts the variability in accounting results. 
The negative short-term fluctuations of 
£1,455 million in the year mainly reflect the 
effect of the increase in equity markets on 
net value movements on the guarantees 
and associated derivatives with the S&P 
500 index closing at 10 per cent higher than 
at the start of the year. While the resulting 
negative mark-to-market movements on 
these hedging instruments are recorded in 
2016, the related increases in fee income 
that arise from the higher asset values 
managed, will be recognised and reported 
in future years.

41

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportThe UK non-operating profit of positive 
£198 million mainly reflects gains on bonds 
backing annuity capital and shareholders’ 
funds following the 70 basis points fall in 
15-year UK gilt yields in 2016.

The negative short-term fluctuations in 
investment returns for other operations 
of negative £196 million (2015: negative 
£61 million) include unrealised value 
movements on financial instruments.

IFRS effective tax rates
In 2016, the effective tax rate on IFRS 
operating profit based on longer-term 
investment returns was 21 per cent, (2015: 
20 per cent), reflecting a larger contribution 
to operating profit from Jackson which 
attracts a higher rate of tax.

The 2016 effective tax rate on the total 
IFRS profit was 16 per cent (2015: 
18 per cent), reflecting a smaller 
contribution to the total profit from Jackson 
which attracts higher rate of tax.

The main driver of the Group’s effective tax 

rate is the relative mix of the profits 
between countries with higher tax rates 
(such as the US, Indonesia, and Malaysia), 
and countries with lower tax rates (such 
as Hong Kong, Singapore and the UK). 
The UK has enacted legislation to reduce 
the corporation tax rate in stages from 
20 per cent to 17 per cent from 1 April 
2020. The effect of reductions to 
17 per cent is reflected in the full year 2016 
results. Following the US elections, there is 
the prospect of significant tax reform 
occurring in the US, which potentially 
could reduce the US corporate income tax 
rate from the current 35 per cent. A 
number of Asian countries, most notably 
Indonesia, have indicated they are 
considering reducing corporation tax rates, 
but no legislative proposals have been 
announced to date.

We do not expect that changes being 
introduced in the UK and other countries to 
implement recommendations made by the 
OECD’s base erosion and profit shifting 
project to reform the international tax 

New business performance
Life EEV new business profit1 and APE new business sales (APE sales)

regime to have any significant impact on 
the Group.

Total tax contribution
The Group continues to make significant 
tax contributions in the countries in which 
it operates, with £2,890 million remitted to 
tax authorities in 2016. This was lower than 
the equivalent amount of £3,004 million 
in 2015, reflecting lower corporation tax 
payments, partly offset by increases in 
other taxes borne and taxes collected. 
In the US a change of basis for taxing 
derivatives which affects the timing but not 
the quantum of tax payable accelerated tax 
payments from 2016 into 2015.

Publication of tax strategy
In 2017, a new UK requirement for large UK 
businesses to publish their tax strategy will 
take effect. Prudential’s tax strategy, 
together with further details of the tax 
payments made in 2016, will be available on 
the Group’s website before 30 June 2017.

Actual exchange rate

Constant exchange rate

2016  £m

2015  £m

Change %

2015  £m

Change %

New 
business
 profit 

APE sales

3,599
1,561
1,160

6,320
–

6,320

2,030
790
268

3,088
–

3,088

APE 
sales

2,712
1,729
874

5,315
151

5,466

New 
business 
profit

1,482
809
201

2,492
117

2,609

APE 
sales

33
(10)
33

19
(100)

16

New 
business 
profit

37
(2)
33

24
(100)

18

APE 
sales

3,020
1,950
874

5,844
151

5,995

New 
business 
profit

1,660
913
201

2,774
117

2,891

APE 
sales

19
(20)
33

8
(100)

5

New 
business 
profit

22
(13)
33

11
(100)

7

Asia3
US
UK retail2

Total Group excluding bulk 

annuities2,3
UK bulk annuities 

Total Group3

42

Prudential plc  Annual Report 2016 www.prudential.co.ukChief Financial Officer’s report on the  2016 financial performance – Nic NicandrouContinuedNew business performance
£m  (% vs 2015)

Split of APE  
new business sales  
£6,320m +8% (+19% AER)

  Asia £3,599, +19% (+33% AER)
  US £1,561m, -20% (-10% AER)
  UK £1,160m, (+33%)

18%

25%

9%

Split of new  
business profit  
£3,088m (+11%)

  Asia £2,030, +22% (+37% AER)
  US £790m, -13% (-2% AER)
  UK £268m, +33%

25%

66%

57%

Life insurance new business profit1 was 
up 11 per cent2,3 (24 per cent on an actual 
exchange rate basis) to £3,088 million, 
reflecting the net outcome from strong 
growth in Asia and in UK retail business 
and reduced contribution from our 
US operations. 

Life insurance new business APE sales 
increased by 8 per cent2,3 (19 per cent 
on an actual exchange rate basis) to 
£6,320 million led by Asia and the UK. 

In Asia new business profit was 22 per cent3 
higher at £2,030 million, outpacing new 
business APE sales in the region which 
increased by 19 per cent3 to £3,599 million 
(up 37 per cent and 33 per cent respectively 
on an actual exchange rate basis). APE 
sales progression has been strongest in 
the agency channel, up 23 per cent, as 
we continue to drive improvements in 
productivity and invest in recruitment 
initiatives to underpin future sales prospects. 
The fourth quarter saw an acceleration in 
the positive trends observed earlier in the 
year; overall APE increased to over £1 billion 
for the first time in a discrete quarter, with 
eight of our markets in the region growing 
by 20 per cent or more. Despite the 
strength of this growth our focus on quality 
is undiminished, with regular premiums on 
long-term contracts accounting for over 
93 per cent of APE sales and a continuing 
high proportion of new business from 
health and protection coverage (62 per cent 
of new business profit). This favourable mix 
provides a high level of recurring income 
and an earnings profile that is significantly 
less correlated to investment markets.

Our businesses in China and Hong Kong 
have performed well in 2016, with APE 
sales increasing by 31 per cent and 
40 per cent, respectively, and 
demonstrating the extent of the 
opportunity in these markets. In Hong 
Kong, we continue to generate business 
from both Mainland China residents and 
local customers, with a strong bias for 
regular premiums (94 per cent of APE sales) 

and an increasing contribution from health 
and protection business (up 43 per cent). 
2016 saw increased intervention by the 
Chinese authorities in relation to capital 
controls and we continue to monitor 
developments, which to date have not had 
a meaningful impact on our business in 
Hong Kong. In China, we have pivoted the 
business towards higher quality regular 
premium business driven by our increased 
scale in the agency channel, and sales of 
single premiums have reduced as we 
de-emphasised further new spread-based 
business across the region in 2016. 

In Indonesia, trading conditions remain 
challenging, and in such an environment 
we have retained our more cautious 
approach to new business, resulting in a 
25 per cent reduction in APE sales. 
However, sales performance in the fourth 
quarter was more encouraging with a more 
modest period-on-period decline in APE 
sales of 3 per cent and a return to growth in 
the month of December. In Malaysia, APE 
sales were up 8 per cent, driven by 
improvements in the conventional agency 
channel and increased contributions from 
our bancassurance partners. In Singapore, 
where APE sales were up 1 per cent in 2016, 
new business performance has improved 
through the year which saw APE sales in the 
second half increase by 12 per cent relative 
to the equivalent period last year, driven by 
increased agent activation and a recovery in 
bancassurance sales.

The 22 per cent increase in new business 
profit primarily reflects the effect of higher 
APE sales volumes (up 19 per cent) and 
positive effects from changes in country 
mix and channel mix. 

In the US, uncertainty following the 
announcement of the Department of 
Labor’s fiduciary duty rule on the 
distribution of retirement market products 
has contributed to a marked decline of 
22 per cent16 in industry sales of variable 
annuities. Jackson’s APE sales from all our 
variable annuity products were also lower 

as a result, down 25 per cent. 
Notwithstanding this reduction in sales, 
net inflows into Jackson’s separate account 
asset balances, which drive fee-based 
earnings on variable annuity business, 
remained positive at £4.4 billion. More 
favourable market conditions in the 
institutional product market provided 
Jackson with the opportunity to write APE 
sales of £184 million compared to 
£138 million in 2015.

Jackson’s new business profit of 
£790 million declined by 13 per cent overall, 
although this represents a smaller decrease 
than the reduction in sales volumes, 
demonstrating the benefit of improved 
business mix and a modest uplift from 
higher interest rates. The economics on 
new business in variable annuities remain 
extremely attractive, with high internal 
rates of return and short payback periods.

In our UK life business, our strategy of 
extending customer access to PruFund’s 
with-profits investment option via 
additional product wrappers continues to 
drive growth in retail APE sales, which 
increased 33 per cent to £1,160 million. In 
the current low interest rate environment, 
consumers are attracted to PruFund’s 
smoothed multi-asset fund returns and the 
financial security attaching to its strong 
capitalisation. We have seen notable 
success with the build out of PruFund 
through individual pensions (up 
104 per cent), income drawdown (up 
62 per cent) and ISAs (up 70 per cent), 
although our more established PruFund 
investment bonds also increased 
21 per cent. Reflecting this strong 
performance, total PruFund assets under 
management of £24.7 billion as at 
31 December 2016 were 50 per cent higher 
than at the start of the year. 

UK’s retail new business profit of 
£268 million increased by 33 per cent 
reflecting the increased sales volume 
and positive effects from changes in 
product mix.

43

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportFree surplus generation
Free surplus generation is the financial 
metric we use to measure the internal cash 
generation of our business operations. 
For life insurance operations it represents 
amounts maturing from the in-force 
business during the year, net of amounts 
reinvested in writing new business. For 
asset management it equates to post-tax 
IFRS profit for the period. 

This metric is based on the capital regimes 
which apply locally in the various 
jurisdictions in which our life businesses 
operate. The introduction of Solvency II 
with effect from 1 January 2016 has altered 
the regime locally applied to our UK life 
business, so the 2016 UK life free surplus 
figures reflect this change. The 2015 UK life 
comparatives are unchanged as they 
reflect the regime that applied at that time. 

Solvency II does not directly impact the 
way capital is generated locally in the US 
and in our Asian life operations, so there is 
no change in the way free surplus is 
calculated for these businesses. 

In 2016 underlying free surplus generation, 
after investment in new business, 
increased by 10 per cent2 to £3,588 million.

Free surplus generation 

Free surplus generation1,4

Asia3
US
UK
M&G
Prudential Capital

Underlying free surplus generated from in-force life business 

and asset management3
Investment in new business3

Underlying free surplus generated3

Market related movements, timing differences and other 

movements

Net cash remitted by business units

Total movement in free surplus

Free surplus at end of year1,17

Actual exchange rate

Constant exchange rate 

2016  £m

2015  £m

Change %

2015  £m

Change %

27
30
3
(5)
22

19
(26)

18

1,176
1,616
900
358
18

4,068
(792)

3,276

14
15
3
(5)
22

10
(14)

10

1,335
1,863
930
341
22

4,491
(903)

3,588

(588)
(1,718)

1,282

6,575

1,052
1,433
900
358
18

3,761
(718)

3,043

289
(1,625)

1,707

5,293

The 10 per cent3 increase in free surplus 
generated1 by our life insurance and asset 
management businesses to £4,491 million 
(up 19 per cent3 on an actual exchange rate 
basis) reflects our growing scale and the 
highly capital-generative nature of our 
business model. In 2016, a key contributor 
to this growth has been derived from the 
positive momentum of Asia’s in-force life 
insurance portfolio, which provides an 
important underpin to this metric and helps 
absorb cyclicality elsewhere in the Group. 
We drive this metric by targeting markets 
and products that have low-strain, 
high-return and fast payback profiles and 
by delivering both good service and value 
to improve customer retention. Our ability 

to generate both growth and cash is a 
distinctive feature of Prudential. The 
closing value of free surplus in our life and 
asset management operations was 
£6.6 billion at 31 December 2016, after 
financing reinvestment in new business 
and funding cash remittances from the 
business units to Group. 

In Asia, growth in the in-force life portfolio, 
combined with post-tax asset management 
profits from Eastspring Investments, 
contributed to free surplus generation of 
£1,335 million, up 14 per cent. In the US, 
in-force free surplus generation increased 
15 per cent, reflecting higher expected 
returns and a benefit of £236 million from 

contingent financing of specific US 
statutory reserves, which strengthened 
Jackson’s local statutory capital position. 
In the UK, free surplus generation1 was 
3 per cent higher at £930 million, including 
a net contribution of £206 million (2015: 
£275 million) from management actions 
taken in the year to improve solvency, net 
of the provision for the cost of undertaking 
a review of past non-advised annuity sales 
practices and related potential redress. 

We invested £903 million of the free 
surplus generated1 during the period in 
writing new business (2015: £792 million, 
including bulk annuities) equivalent to an 
increase of 14 per cent. 

44

Prudential plc  Annual Report 2016 www.prudential.co.ukChief Financial Officer’s report on the  2016 financial performance – Nic NicandrouContinuedAsia remains the primary destination for 
reinvestment of capital given its higher 
margin organic growth opportunities. 
Investment of free surplus in new business 
was 12 per cent3 higher at £476 million, 
which is lower than the 19 per cent3 growth 
in APE sales, mainly due to positive mix 
effects. We continue to generate internal 
rates of return in excess of 20 per cent, with 
an average payback period of three years.

In the US, new business investment was 
broadly consistent with 2015 at 
£298 million, reflecting a greater 
proportion of variable annuity premiums 
being directed to the fixed account option 
and higher institutional volumes. At just 

2 per cent of new business single premium 
sales, Jackson’s overall strain remains low, 
supporting the generation of high returns 
on capital. New business economics on 
Jackson’s sales remain extremely attractive, 
with business written at an overall internal 
rate of return in excess of 20 per cent and 
payback periods averaging two years.

The new business investment1 in the UK 
was £129 million (2015: £65 million), 
although comparisons are distorted by the 
application of different capital regimes in 
the two periods, with investment in 2016 
including a significantly higher strain for 
new non-profit annuities under the new 
Solvency II regime, despite the much 

reduced sales. Following our decision in 
June 2016 to stop writing annuity business 
in the open market and our action in early 
February 2017 to direct internal vestings 
to a panel of providers, UK new business 
strain is expected to reduce significantly 
in 2017. 

We continue to manage cash flows across 
the Group with a view to achieving a 
balance between ensuring sufficient 
remittances are made to service central 
requirements (including paying the 
external dividend) and maximising value 
to shareholders through retention and 
reinvestment of capital in business 
opportunities.

Business unit remittance18

Net cash remitted by business units:

Asia
US
UK
M&G
Prudential Capital
Other UK

Net cash remitted by business units

Holding company cash at 31 December 

Movement in central cash   
£m

1,718

(1,267)

(257)

(1,010)

516
Asia 
420
US 
300
UK 
290
M&G 
PruCap 
45
Other UK  147

2,173

(416)

418

2,626

Actual exchange rate

2016  £m

2015  £m

516
420
300
290
45
147

1,718

2,626

467
470
301
302
55
30

1,625

2,173

1 Jan
2016

Cash
remitted 
to Group

Dividends
paid

Central
costs

Corporate
activities/
other

31 Dec
2016

FY15 special dividend

FY15 second interim dividend and FY16 first interim dividend

Cash remitted to the corporate centre in 
2016 amounted to £1,718 million, driven by 
higher remittances from Asia (up 
21 per cent, after adjusting for £42 million 
of proceeds in 2015 from the sale of our 
Japan life business). Jackson made sizeable 
remittances of £420 million, albeit lower 
than last year when more supportive 
markets enhanced capital formation. The 
remittance from UK Life of £300 million 
was in line with 2015, while the remittance 

from M&G of £290 million was lower than 
last year reflecting lower levels of post-tax 
earnings in the year. Actions completed in 
the period, including internal restructuring 
that has enabled us to access central 
resources previously held at intermediary 
holding and other companies, contributed 
a further £147 million.

Cash remitted to the Group in 2016 was 
used to meet central costs of £416 million 
(2015: £354 million), pay the 2015 second 

interim ordinary, 2015 special and 2016 
first interim dividends and finance the final 
up-front payment for the renewal of the 
distribution agreement with Standard 
Chartered Bank. These movements 
combined with the net proceeds of debt 
raised in the year and other corporate cash 
flows led to holding company cash 
increasing from £2,173 million to 
£2,626 million over 2016.

45

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportEEV profit1

Post-tax operating profit based on longer-term investment returns
Long-term business:

Actual exchange rate

Constant exchange rate

2016  £m

2015  £m

Change %

2015  £m

Change %

Asia3
US
UK

Long-term business post-tax operating profit3
UK general insurance commission
Asset management business:

M&G 
Prudential Capital
Eastspring Investments
US

Other income and expenditure19

3,074
1,971
643

5,688
23

341
22
125
(3)
(699)

2,280
1,808
863

4,951
22

358
18
101
7
(617)

Post-tax operating profit based on longer-term investment returns3

5,497

4,840

Non-operating items:

(Loss)/Profit attaching to held for sale Korea business
Other non-operating items19

Post-tax profit for the year attributable to shareholders

(410)
(571)

39
(928)

4,516

3,951

Earnings per share1

35
9
(25)

15
5

(5)
22
24
(143)
(13)

14

n/a
38

14

2,555
2,040
863

5,458
22

358
18
112
8
(617)

5,359

42
(1,057)

4,344

20
(3)
(25)

4
5

(5)
22
12
(138)
(13)

3

n/a
46

4

Basic earnings per share based on post-tax operating profit3
Basic earnings per share based on post-tax total profit

214.7
176.4

189.6
154.8

13
14

209.9
170.2

2
4

Actual exchange rate 

Constant exchange rate

2016  pence

2015  pence

Change %

2015  pence

Change %

business profit1 of £2,600 million, which 
was 1 per cent3 higher than prior year 
(up 11 per cent on an actual exchange rate 
basis). Experience and assumptions 

changes were positive at £706 million 
(2015: £741 million), reflecting our ongoing 
focus on managing the in-force book 
for value.

EEV operating profit by business   
£m  (% vs FY15)

(13)%

9%

12%

36%

£5,497m
3% (+14%
AER)

56%

  Asia life £3,074m, +20% (+35% AER)
  US life £1,971m, -3% (+9% AER)
  UK life £643m, -25%
  Asset management and GI £508m 
(2015: £506m)
  Other £(699)m, -13%

EEV operating profit
On an EEV basis, Group post-tax operating 
profit based1 on longer-term investment 
return increased by 3 per cent3 (up 
14 per cent on an actual exchange rate 
basis) to £5,497 million in 2016. Prudential 
adopts an active basis of setting the future 
return assumptions used to calculate the 
Group’s EEV basis operating profit. These 
assumptions are therefore based on the 
31 December 2016 long-term interest rates 
which were lower in our key markets of the 
UK, Indonesia and Singapore, and higher 
in other markets including US, Hong Kong 
and Malaysia. The impact of these 
movements in the full year results 
broadly offset. 

The EEV operating profit includes new 
business profit1 from the Group’s life 
business, which increased by 11 per cent3 
(up 24 per cent on an actual exchange rate 
basis) to £3,088 million and in-force life 

46

Prudential plc  Annual Report 2016 www.prudential.co.ukChief Financial Officer’s report on the  2016 financial performance – Nic NicandrouContinuedCapital position, financing and 
liquidity

Capital position
With effect from 1 January 2016, the 
Group is required to adopt Solvency II as its 
consolidated capital regime. This was 
developed by the EU in order to harmonise 
the various regimes previously applied 
across EU member states. As the regime 

was primarily designed with European life 
products in mind, it is a poor fit with 
Prudential’s business given the 
predominantly non-EU footprint of the 
Group. The one year value at risk nature of 
the Solvency II test, which has its roots in 
banking regulation where risk positions can 
be priced and readily traded, runs counter 
to the multi-year nature of life insurance 
business, where the illiquid nature of 

liabilities renders such potential market 
solutions theoretical and not grounded in 
established sector practices. It also means 
that solvency capital will be highly volatile.

While Solvency II does not fully recognise 
the economic capital strength of the 
Group, we implemented it in 2016 having 
received internal model approval from the 
Prudential Regulation Authority in 
December 2015. 

Analysis of movement in Group shareholder Solvency II surplus20

Estimated Solvency II surplus at 1 January/economic capital surplus at 1 January
Operating experience
Non-operating experience (including market movements)
Other capital movements

Subordinated debt issuance 
Foreign currency translation impacts
Dividends paid

Methodology and calibration changes

Estimated Solvency II surplus at 31 December

2016  £bn

2015  £bn

9.7
2.7
(1.1)

1.2
1.6
(1.3)
(0.3)

12.5

9.7
2.4
(0.6)

0.6
0.2
(1.0)
(1.6)

9.7

The high quality and recurring nature of 
our operating capital generation and our 
disciplined approach to managing balance 
sheet risk enabled us to enter the new 
Solvency II regime on 1 January 2016 with a 
strong Group shareholders’ capital surplus 
of £9.7 billion. These factors also provided 
meaningful protection against the 
significant adverse market-driven effects on 
this metric in the first half of 2016. Reflecting 
the improvement in long-term yields during 
the last three months of the year, combined 
with strong operating capital generation 
and the beneficial effects of debt issued, 
the Group shareholders’ Solvency II capital 
surplus was estimated at £12.5 billion at 
31 December 2016, equivalent to a cover 
ratio of 201 per cent6,7 (1 January 2016: 
193 per cent).

Solvency II surplus 
£bn

12.5

9.7

193%

201%

31 Dec 2015

31 Dec 2016

  Solvency II capital ratio

In July 2013, Prudential plc was listed by 
the Financial Stability Board as one of nine 
companies to be designated as a Global 
Systemically Important Insurer, a 

classification that was reaffirmed in 
November 2016. Prudential is monitoring 
the development and potential impact of 
the related framework of policy measures 
and is engaging closely with the Prudential 
Regulation Authority on the implications of 
this designation.

Local statutory capital
All of our subsidiaries continue to hold 
appropriate capital levels on a local 
regulatory basis. In the UK, at 
31 December 2016 the Prudential 
Assurance Company Limited and its 
subsidiaries had an estimated Solvency II 
shareholder surplus21 of £4.6 billion 
(equivalent to a cover ratio of 163 per cent) 
and a with-profits surplus22 of £3.7 billion 
(equivalent to a cover ratio of 179 per cent). 
In the US, the combination of a high start of 
year capital level coupled with strong 
operational capital formation in the year 
and specific actions taken to strengthen 
further Jackson’s local statutory capital 
position led to an increase in its Risk Based 
Capital ratio to 485 per cent (2015: 
481 per cent).

Debt portfolio
The Group continues to maintain a 
high-quality defensively positioned debt 
portfolio. Shareholders’ exposure to credit 
is concentrated in the UK annuity portfolio 
and the US general account, mainly 
attributable to Jackson’s fixed annuity 
portfolio. The credit exposure is well 
diversified, with investment grade 
securities representing 96 per cent of our 
UK portfolio and 98 per cent of our US 
portfolio at end-2016. During 2016, default 
losses were minimal and reported 
impairments of £35 million across these 
two portfolios were in line with those 
in 2015. 

Net core structural 
borrowings 
£bn  (EEV basis)

4,594
422
4,172

22%

2016

3,246
408

2,838

18%

2015

   IFRS basis of value of net core 
structural borrowings

  Mark to market value

   Gearing ratio*

* Net core structural borrowings as proportion of 
IFRS shareholders’ funds plus net debt.

Financing and liquidity
Our financing and central liquidity position 
remained strong throughout the year. Our 
central cash resources amounted to 
£2.6 billion at 31 December 2016 
(31 December 2015: £2.2 billion). Total 
core structural borrowings increased by 
£1.8 billion to £6.8 billion following the 
issue of US$1 billion (£800 million at 
31 December 2016) 5.25 per cent tier 2 
perpetual subordinated debt in June 2016, 
US$725 million (£580 million at 
31 December 2016) 4.38 per cent tier 2 
perpetual subordinated debt in September 
2016 and the impact of currency 
movements.

In addition to its net core structural 
borrowings of shareholder-financed 

47

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportoperations set out above, the Group also 
has access to funding via the money 
markets and has in place an unlimited 
global commercial paper programme. As at 
31 December 2016, we had issued 
commercial paper under this programme 
totalling £70 million and US$1,213 million, 
to finance non-core borrowings.

Prudential’s holding company currently has 
access to £2.6 billion of syndicated and 
bilateral committed revolving credit 
facilities provided by 19 major international 
banks, expiring in 2021 and 2022. Apart 
from small drawdowns to test the process, 
these facilities have never been drawn, and 
there were no amounts outstanding at 
31 December 2016. The medium-term 

note programme, the SEC registered shelf 
programme, the commercial paper 
programme and the committed revolving 
credit facilities are all available for general 
corporate purposes and to support the 
liquidity needs of Prudential’s holding 
company and are intended to maintain a 
strong and flexible funding capacity.

Shareholders’ funds

Profit after tax for the year
Exchange movements, net of related tax
Unrealised gains and losses on Jackson fixed income securities classified 

as available for sale23

Dividends
Market to market value movements on Jackson assets backing surplus 

and required capital

Other

Net increase in shareholders’ funds
Shareholders’ funds at 1 January

Shareholders’ funds at 31 December
Effect of implementation of Solvency II at 1 January 2016

Revised shareholders’ funds at 1 January 2016

Shareholders’ value per share 

Return on shareholders’ funds24

IFRS

EEV

2016  £m

2015  £m

2016  £m

2015  £m

1,921
1,161

31
(1,267)

–
(135)

1,711
12,956

14,667

2,579
118

(629)
(974)

–
50

1,144
11,812

12,956

4,516
4,211

–
(1,267)

(11)
(367)

7,082
31,886

38,968

568p

26%

504p

27%

1,510p

17%

3,951
244

–
(974)

(76)
53

3,198
29,161

32,359
(473)

31,886

1,240p

17%

IFRS shareholders’ funds
£bn

EEV shareholders’ funds
£bn

+13%

+22%

14.7

39.0

13.0

31.9

31 Dec 2015

31 Dec 2016

31 Dec 2015

31 Dec 2016

  EEV value per share

1,240p

1,510p

In 2016, UK sterling weakened relative to 
the US dollar and various Asian currencies. 
With approximately 49 per cent of the 
Group’s IFRS net assets (71 per cent of the 
Group’s EEV net assets) denominated in 
non-sterling currencies this generated a 
positive foreign exchange movement on 
net assets in the period. 

This movement, together with profit after 
tax, movement in other comprehensive 
income and dividends paid, has led to the 
Group’s IFRS shareholders’ funds at 
31 December 2016 increasing by 13 per cent 
to £14.7 billion (31 December 2015: 
£13.0 billion on an actual exchange 
rate basis). 

The introduction of Solvency II at the start 
of 2016 changed the capital dynamics of 
our UK life operations which are directly 
impacted by this change. In overview, it 
permitted the inclusion of future profits in 
the available capital of the business but 

48

CHARTS UPDATED TO REFLECT 

CHANGES TO TABLE

Prudential plc  Annual Report 2016 www.prudential.co.ukChief Financial Officer’s report on the  2016 financial performance – Nic NicandrouContinued 
increased the statutory capital 
requirements. Factoring these and other 
consequential methodology changes in the 
EEV calculations of the UK life business 
produced a net charge of £473 million, 
equivalent to 5 per cent of the UK’s 
embedded value (just over 1 per cent of the 
Group’s embedded value at the start of the 
year). For our operations in Asia and the 
US, there is no impact on the EEV results 
since Solvency II does not act as the local 
constraint on the ability to distribute capital 
to the Group. 

The Group’s EEV basis shareholders’ funds 
also increased by 22 per cent5 to 
£39.0 billion (31 December 2015: 
£31.9 billion on an actual exchange rate 
basis), equivalent of 1,510 pence per share, 
up from 1,240 pence per share5 at 
31 December 2015.

Corporate transactions

Sale of Korea life insurance 
business 
In November 2016 we announced the 
sale of our Korea life insurance business, 
PCA Life Insurance Co., Ltd. to Mirae 
Asset Life Insurance Co., Ltd., for 
KRW170 billion (equivalent to £114 million 
at 31 December 2016 closing exchange 
rate) cash consideration. The completion of 
this sale is subject to regulatory approval. 
Consistent with the classification of the 
business as held for sale, the IFRS and EEV 
carrying values have been set to 
£105 million, representing the estimated 
proceeds, net of related expenses of 
£9 million. The IFRS loss of £227 million 
and EEV loss of £410 million comprises the 
2016 reduction on writing down the 
carrying value of the business to the agreed 
sale proceeds (net of costs) together with 
its profits for the year. The comparative 
profits for the year have been similarly 

Notes
1   The 2016 EEV basis results for UK insurance operations 

have been prepared on a basis that reflect the Solvency II 
regime, effective from 1 January 2016. The 2015 
comparative results for UK insurance operations reflect the 
Solvency I basis.
Excluding UK bulk annuities as Prudential has withdrawn 
from this market.
Following its reclassification to held for sale during 2016, 
operating results exclude the results of the Korea life 
business. The 2015 comparative results have been 
similarly adjusted.
Free surplus represents ‘underlying free surplus’ based on 
operating movements, including the general insurance 
commission earned during the year and excludes market 
movements, foreign exchange, capital movements, 
shareholders’ other income and expenditure and centrally 
arising restructuring and Solvency II implementation costs.
Includes adjustment for opening EEV shareholders’ funds 
of negative £0.5 billion for the impact of Solvency II as at 
1 January 2016.

2 

3 

4 

5 

6  Before allowing for second interim ordinary dividend.
7 

The Group Solvency II surplus represents the shareholder 
capital position excluding the contribution to Own Funds 
and the Solvency Capital Requirement from ring-fenced 
with-profits funds and staff pension schemes in surplus. 
The estimated solvency position includes the impact of 
recalculated transitionals at the valuation date, which has 
reduced the Group shareholder surplus from £12.9 billion 
to £12.5 billion. The formal Quantitative Reporting 
Templates (Solvency II regulatory templates) will include 
transitional measures without this recalculation.
8  Refer to note B1.1 in IFRS financial statements for the 

breakdown of other income and expenditure and other 
non-operating items.

reclassified as non-operating for 
consistency of presentation.

Entrance into Zambia
In June 2016 we completed the acquisition 
of Professional Life Assurance of Zambia, 
increasing Prudential’s insurance business 
footprint in Africa to four markets. Across 
Ghana, Kenya, Uganda and now Zambia 
we are gradually laying the foundations for 
what we hope will become a meaningful 
component of the Group in the years to 
come. Our current focus in these 
businesses is on growing our distribution; 
at 31 December we had 1,750 agents and 
were active in 181 branches of our four 
local bank partners (three exclusive) across 
these businesses. 

Dividend
During 2016 the Group’s dividend policy 
was updated. The Board will maintain its 
focus on delivering a growing ordinary 
dividend. In line with this policy, Prudential 
aims to grow the ordinary dividend by 
5 per cent per annum. The potential for 
additional distributions will continue to be 
determined after taking into account the 
Group’s financial flexibility across a broad 
range of financial metrics and our 
assessment of opportunities to generate 
attractive returns by investing in specific 
areas of the business.

The Board has decided to increase the 
full-year ordinary dividend by 12 per cent 
to 43.5 pence per share, reflecting our 
strong 2016 financial performance and our 
confidence in the future prospects of the 
Group. In line with this, the Directors 
have approved a second interim ordinary 
dividend of 30.57 pence per share 
(2015: 26.47 pence per share). In 2015, 
a special dividend of 10 pence per share 
was also awarded.

9 

Includes Group’s proportionate share of the liabilities and 
associated flows of the insurance joint ventures and 
associates in Asia.

10  Defined as movements in policyholder liabilities arising 

from premiums (net of charges), surrenders/withdrawals, 
maturities and deaths.

11  Following its reclassification to held for sale during 2016, 
the shareholder-backed policyholder liabilities for Korea 
exclude the value of policyholder liabilities held at 
1 January 2016 and 2016 net liability flows for Korea life 
business.

12  For basis of preparation see note I (a) of Additional 

13 

unaudited IFRS financial information.
Includes Group’s proportionate share in PPM South Africa 
and the Asia asset management joint ventures.
14  For our asset management business the level of funds 

managed on behalf of third parties, which are not therefore 
recorded on the balance sheet, is a driver of profitability. 
We therefore analyse the movement in the funds under 
management each period, focusing between those which 
are external to the Group and those held by the insurance 
business and included on the Group balance sheet. This is 
analysed in note II(b) of the Additional IFRS financial 
information.

15  Net inflows exclude Asia Money Market Fund (MMF) 

inflows of £403 million (2015: net inflows £1,065 million). 
External funds under management exclude Asia MMF 
balances of £7,714 million (2015: £6,006 million).
16  LIMRA/Secure Retirement Institute, US Individual 

Annuity Participants Report 3Q YTD 2016.

17  The 2015 comparative includes an adjustment to opening 
free surplus representing the impact of Solvency II at 
1 January 2016, together with the effect of a reclassification 
between long-term business and other operations, as 
discussed in note 9(v) of the EEV basis results.

Nic Nicandrou 
Chief Financial Officer 

18  Net cash remitted by business units are included in the 

Holding company cash flow, which is disclosed in detail in 
note II(a) of Additional unaudited IFRS financial 
information.

19  Refer to the EEV basis supplementary information 

– Post-tax operating profit based on longer-term 
investment returns and Post-tax summarised consolidated 
income statement, for the breakdown of other income and 
expenditure, and other non-operating items.

20  The methodology and assumptions used in calculating the 

Solvency II capital results are set out in note II (c) of 
Additional unaudited financial information. 

21  The UK Solvency II surplus represents the shareholder 

capital position excluding the contribution to Own Funds 
and the Solvency Capital Requirement from ring fenced 
with-profits funds and staff pension scheme in surplus. 
The estimated solvency position includes the impact of 
recalculated transitionals at the valuation date.
22  The with-profits Solvency II surplus represents the 

contribution to Own Funds and the Solvency Capital 
Requirement from ring fenced funds. The estimated 
solvency position includes the impact of recalculated 
transitionals at the valuation date. 

23  Net of related charges to deferred acquisition costs and 

tax.

24  Operating profit after tax and non-controlling interests as 

percentage of opening shareholders’ funds.
Includes Unallocated surplus of with-profits business.

25 

49

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportGroup Chief Risk Officer’s report of the risks facing our business 
and how these are managed – Penny James

Generating value through 
selective exposure to risk 

Our Risk Management 
Framework is designed to 
ensure the business 
remains strong through 
stress events so we can 
continue to deliver on our 
long-term commitments 
to our customers and 
shareholders. 2016 
has been a year of 
extraordinary global 
uncertainty and the 
financial strength of our 
Group has remained 
robust throughout.

Penny James 
Group Chief Risk Officer

Introduction
2016 has been a year of extraordinary 
global change, starting with market 
turbulence in China, followed by the UK’s 
vote to leave the EU and ending with the 
election of a new president in the US.

Even in such a year, we have maintained a 
strong and sustained focus on planning for 
the possibility of, and ultimately managing, 
the market volatility and macroeconomic 
uncertainty arising from these events. Our 
Risk Management Framework and risk 
appetite have allowed us to control 
successfully our risk exposure throughout 
the year. Our strong governance, 
processes and controls enable us to deal 
with the uncertainty ahead in order to 
continue helping our customers achieve 
their long-term financial goals.

For our shareholders, we generate value by 
selectively taking exposure to risks that are 
adequately rewarded and that can be 
appropriately quantified and managed. We 
retain risks within a clearly defined risk 
appetite, where we believe doing so 
contributes to value creation and the 
Group is able to withstand the impact of an 

adverse outcome. For our retained risks, 
we ensure that we have the necessary 
capabilities, expertise, processes and 
controls to manage appropriately the 
exposure.

In my report, I seek to explain the main risks 
inherent in our business and how we 
manage these evolving risks, with the aim 
of ensuring we maintain an appropriate risk 
profile.

Risk governance, culture and 
our risk management cycle
Prudential defines ‘risk’ as the uncertainty 
that we face in successfully implementing 
our strategies and objectives. This includes 
all internal or external events, acts or 
omissions that have the potential to 
threaten the success and survival of the 
Group. As such, material risks will be 
retained selectively where we think there is 
value to do so, and where it is consistent 
with the Group’s risk appetite and 
philosophy towards risk taking. 

The following section provides more detail 
on our risk governance, culture and risk 
management process.

Risk governance

Risk management cycle

Identified major risk categories

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50

Prudential plc  Annual Report 2016 www.prudential.co.uk 
 
 
 
 
 
 
 
 
 
Risk appetite, limits and triggers
The extent to which we are willing to take 
risk in the pursuit of our objective to create 
shareholder value is defined by a number 
of risk appetite statements, operationalised 
through measures such as limits, triggers 
and indicators. The Group risk appetite is 
approved by the Board and is set with 
reference to economic and regulatory 
capital, liquidity and earnings volatility. The 
Group risk appetite is aimed at ensuring 
that we take an appropriate level of 
aggregate risk and covers all risks to 
shareholders, including those from 
participating and third party business. We 
have no appetite for material losses (direct 
or indirect) suffered as a result of failing to 
develop, implement and monitor 
appropriate controls to manage operational 
risks. Group limits operate within the risk 
appetite to constrain the material risks, 
while triggers and indicators provide 
further constraint and ensure escalation. 
The Group Chief Risk Officer determines 
the action to be taken upon any breaches.

The Group Risk function is responsible for 
reviewing the scope and operation of these 
measures at least annually, to determine 
that they remain relevant. The Board 
approves all changes made to the Group’s 
Risk Appetite Framework. We define and 
monitor aggregate risk limits based on 
financial and non-financial stresses for our 
earnings volatility, liquidity and capital 
requirements. 

Earnings volatility 
The objectives of the aggregate risk limits 
seek to ensure that:

 — The volatility of earnings is consistent 
with the expectations of stakeholders;

 — The Group has adequate earnings (and 
cash flows) to service debt, expected 
dividends and to withstand unexpected 
shocks; and

 — Earnings (and cash flows) are managed 
properly across geographies and are 
consistent with funding strategies.

The two measures used to monitor the 
volatility of earnings are IFRS operating 
profit and EEV operating profit, although 
IFRS and EEV total profits are also 
considered.

Risk governance 
Our risk governance comprises the 
organisational structures, reporting 
relationships, delegation of authority, roles 
and responsibilities, and risk policies that the 
Group head office and the business units 
establish to make decisions and control 
their activities on risk-related matters. This 
encompasses individuals, Group-wide 
functions and committees involved in the 
management of risk.

Risk committees and governance 
structure
Our Risk governance structure is led by the 
Group’s Risk Committee, supported by 
independent non-executives on risk 
committees of major subsidiaries. These 
committees monitor the development of 
the risk management framework, and the 
Group’s risk appetites, limits, and policies 
as well as its risk culture. We have in place a 
comprehensive risk management cycle to 
identify, measure, manage and monitor our 
risk exposures. 

In addition to the risk committees 
mentioned, there are various executive risk 
forums to ensure risk issues are shared and 
considered across the Group. These are led 
by the Group Executive Risk Committee 
which is supported by a number of specific 
committees including in relation to security 
and information security where specialist 
skills are required.

Risk Management Framework 
The Group’s Risk Management Framework 
has been developed to monitor and 
manage the risk of the business at all levels 
and is owned by the Board. The aggregate 
Group exposure to the key risk drivers is 
monitored and managed by the Group 
Risk function whose responsibility it is to 
review, assess and report on the Group’s 
risk exposure and solvency position from 
the Group economic, regulatory and 
ratings perspectives.

The Framework requires that all our 
businesses and functions establish 
processes for identifying, evaluating and 
managing the key risks faced by the Group 
– the ‘Risk Management Cycle’ (see below) 
and is based on the concept of the ‘three 
lines of defence’, comprising risk taking and 
management, risk control and oversight, 
and independent assurance. A major part 
of the Risk Management Cycle is the annual 
assessment of the Group’s risks which are 
considered key. These key risks range from 
risks associated with the economic, 
market, political and regulatory 
environment; those that we assume when 
writing our insurance products and by 
virtue of the investments we hold; and 
those that are inherent in our business 
model and its operation. This is used to 
inform risk reporting to the risk committees 
and the Board for the year. 

Liquidity 
The objective is to ensure that the Group is 
able to generate sufficient cash resources 
to meet financial obligations as they fall due 
in business as usual and stressed scenarios. 
Risk appetite with respect to liquidity risk is 
measured using a Liquidity Coverage Ratio 
which considers the sources of liquidity 
versus liquidity requirements under stress 
scenarios. 

Capital requirements 
The limits aim to ensure that:

 — The Group meets its internal economic 

capital requirements;

 — The Group achieves its desired target 
rating to meet its business objectives; 
and

 — Supervisory intervention is avoided.

The two measures used at the Group level 
are Solvency II capital requirements and 
internal economic capital requirements. 
In addition, capital requirements are 
monitored on local statutory bases.

The Group Risk Committee is responsible 
for reviewing the risks inherent in the 
Group’s business plan and for providing the 
Board with input on the risk/reward 
trade-offs implicit therein. This review is 
supported by the Group Risk function, 
which uses submissions from our local 
business units to calculate the Group’s 
aggregated position (allowing for 
diversification effects between local 
business units) relative to the aggregate 
risk limits.

Risk policies
These set out the specific requirements 
which cover the fundamental principles for 
risk management within the Group Risk 
Framework. Policies are designed to give 
some flexibility so that business users can 
determine how best to comply with policies 
based on their local expertise. 

There are core risk policies for credit, 
market, insurance, liquidity and operational 
risks and a number of internal control 
policies covering internal model risk, 
underwriting, dealing controls and tax risk 
management. They form part of the Group 
Governance Manual, which was 
developed to make a key contribution to 
the sound system of internal control that 
we maintain in line with the UK Corporate 
Governance Code and the Hong Kong 
Code on Corporate Governance Practices. 
Group Head Office and business units 
must confirm that they have implemented 
the necessary controls to evidence 
compliance with the Group Governance 
Manual on an annual basis.

51

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportGroup Chief Risk Officer’s report of the risks facing our business 
and how these are managed – Penny James 
Continued

Risk standards
The Group-wide Operating Standards 
provide supporting detail to the higher 
level risk policies. In many cases they 
define the minimum requirements for 
compliance with Solvency II regulations 
which in some areas are highly 
prescriptive. The standards are more 
detailed than policies. 

Our risk culture
Culture is a strategic priority of the Board 
who recognise the importance of good 
culture in the way that we do business. Risk 
culture is a subset of broader organisational 
culture, which shapes the organisation-
wide values that we use to prioritise risk 
management behaviours and practices.

An evaluation of risk culture is part of the 
Risk Management Framework and in 
particular seeks to identify evidence that:

 — Senior management in business units 
articulate the need for good risk 
management as a way to realise 
long-term value and continuously 
support this through their actions.

 — Employees understand and care about 
their role in managing risk – they are 
aware of and openly discuss risk as part 
of the way they perform their role; and 

 — Employees invite open discussion on the 
approach to the management of risk.

Key aspects of risk culture are also 
communicated through the Code of 
Conduct and the policies in the Group 
Governance Manual, including the 
commitments to the fair treatment of our 
customers and staff. The approach to the 
management of risk is also a key part of the 
evaluation of the remuneration of 
executives. Risk culture is an evolving topic 
across the financial services industry and 
we will be continuing work to evaluate and 
embed a strong risk culture through 2017.

The risk management cycle
The risk management cycle comprises 
processes to identify, measure and assess, 
manage and control, and monitor and 
report on our risks. 

Risk identification
Group-wide risk identification takes place 
throughout the year, and includes 
processes such as our Own Risk and 
Solvency Assessment (ORSA) and the 

horizon-scanning performed as part of our 
emerging risk management process.

On an annual basis, a top-down 
identification of the Group’s key risks is 
performed which considers those risks that 
have the greatest potential to impact the 
Group’s operating results and financial 
condition. A bottom-up process of risk 
identification is performed by the business 
units who identify, assess and document 
risks, with appropriate coordination and 
challenge from the risk functions.

The Group ORSA report pulls together the 
analysis performed by a number of risk and 
capital management processes, which are 
embedded across the Group, and provides 
quantitative and qualitative assessments of 
the Group’s risk profile, risk management 
and solvency needs on a forward-looking 
basis. The scope of the report covers the 
full known risk universe of the Group.

In accordance with provision C.2.1 of the 
UK Code, the Directors have performed a 
robust assessment of the principal risks 
facing the Company, through the Group 
ORSA report and the risk assessments 
done as part of the business planning 
review, including how they are managed 
and mitigated.

Risk identification covers Group-wide:
 — Top down risk identification
 — Bottom up risk identification
 — Emerging risk identification

Risk reports provide monthly updates  
to the Group Executive Risk Committee, 
Group Risk Committee and Board on 
exposure against Board-approved risk 
appetite statements and limits.

Risk reports also provide updates on the 
Group top risks.

52

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Risks are assessed in terms of materiality.

Material risks which are modelled are 
included in capital models, including 
E-Cap.

Risks which cannot be quantified are 
assessed qualitatively.

Risk processes that support the 
management and controlling of risk 
exposures include:
 — Risk appetite and limits
 — Financial incidents procedures
 — Large risk approval process
 — Global counterparty limit 

framework

 — Own risk and solvency assessment
 — Reverse stress testing

Prudential plc  Annual Report 2016 www.prudential.co.uk 
Reverse stress testing, which requires us to 
work backwards from an assumed point of 
business model failure, is another tool that 
helps us to identify the key risks and scenarios 
that may materially impact the Group.

Our emerging risk management process 
identifies potentially material risks which 
have a high degree of uncertainty around 
timing, magnitude and propensity to 
evolve. The Group holds emerging risk 
sessions over the year to identify emerging 
risks which includes input from local 
subject matter and industry experts. We 
maintain contacts with thought leaders and 
peers to benchmark and refine our process.

The risk profile is a key output from the risk 
identification and risk measurement 
processes, and is used as a basis for setting 
Group-wide limits, management 
information, assessment of solvency 
needs, and determining appropriate stress 
and scenario testing. The risk identification 
processes support the creation of our 
annual set of key risks, which are then 
given enhanced management and 
reporting focus.

Risk measurement and assessment
All identified risks are assessed based on 
an appropriate methodology for that risk. 
All quantifiable risks which are material and 
mitigated by holding capital are modelled 

in the Group’s internal model, which is 
used to determine capital requirements 
under Solvency II and our own economic 
capital basis. Governance arrangements 
are in place to support the internal model, 
including independent validation and 
process and controls around model 
changes and limitations.

Risk management and control
The control procedures and systems 
established within the Group are designed 
to manage reasonably the risk of failing to 
meet business objectives and are detailed 
in the Group risk policies. This can of 
course only provide reasonable and not 
absolute assurance against material 
misstatement or loss. They focus on 
aligning the levels of risk taking with the 
achievement of business objectives.

The management and control of risks are 
set out in the Group risk policies, and form 
part of the holistic risk management 
approach under the Group’s ORSA. These 
risk policies define:

 — The Group’s risk appetite in respect of 

material risks, and the framework under 
which the Group’s exposure to those 
risks is limited;

 — The processes to enable Group senior 

management to effect the measurement 

and management of the Group material 
risk profile in a consistent and coherent 
way; and

 — The flows of management information 
required to support the measurement 
and management of the Group material 
risk profile and to meet the needs of 
external stakeholders.

The methods and risk management tools 
we employ to mitigate each of our major 
categories of risks are detailed in section 4 
below.

Risk monitoring and reporting
The identification of the Group’s key risks 
informs the management information 
received by the Group risk committees and 
the Board. Risk reporting of key exposures 
against appetite is also included, as well as 
ongoing developments in other key and 
emerging risks.

Summary risks
The table below is a summary of the key 
risks facing the Group, which can be 
grouped into those which apply to us 
because of the global environment in 
which we operate, and those which arise as 
a result of the business that we operate – 
including risks arising from our 
investments, the nature of our products 
and from our business operations. 

‘Macro’ risks
Some of the risks that we are exposed to are necessarily broad given the external influences which may impact on the Group.  
These risks include:

Global economic conditions
Changes in global economic conditions can impact us directly; for example by leading to poor returns on our investments and increasing 
the cost of promises we have made to our customers. They can also have an indirect impact; for example economic pressures could lead 
to decreased savings, reducing the propensity for people to buy our products. Global economic conditions may also impact on regulatory 
risk for the Group by changing prevailing political attitudes towards regulation. 

Geopolitical risk
The geopolitical environment is increasingly uncertain with political upheaval in the UK, the US and the Eurozone. Uncertainty in these 
regions, combined with conflict in the Middle East and increasing tensions in east Asia underline that geopolitical risks are truly global 
and their potential impacts are wide-ranging; for example through increased regulatory risk. The geopolitical and economic 
environments are increasingly closely linked, and changes in the political arena may have direct or indirect impacts on our Group. 

Digital disruption
The emergence of advance technologies such as artificial intelligence and block chain is providing an impetus for companies to rethink 
their existing operating models and how they interact with their customers. Prudential is embracing the opportunities presented by 
digitalisation and is closely monitoring any risks which arise.

53

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportGroup Chief Risk Officer’s report of the risks facing our business 
and how these are managed – Penny James 
Continued

Risks from our investments

Risks from our products

Risks from our business operations

Operational risks
As a Group, we are dependent on the 
appropriate and secure processing of a 
large number of transactions by our people, 
IT infrastructure and outsourcing partners, 
which exposes us to operational risks and 
reputational risks. 

Information security risk is a significant 
consideration within operational risk, 
including both the risk of malicious attack 
on our systems as well as risks relating to 
data security and integrity and network 
disruption. The size of Prudential’s IT 
infrastructure and network, our move 
toward digitisation and the increasing 
number of high-profile cyber security 
incidents across industries means that this 
will continue to be an area of high focus. 

Regulatory risk
We also operate under the ever-evolving 
requirements set out by diverse regulatory 
and legal regimes (including tax), as well as 
utilising a significant number of third parties 
to distribute products and to support 
business operations; all of which add to the 
complexity of the operating model if not 
properly managed.

The number of regulatory changes under 
way across Asia, in particular those focusing 
on consumer protection means that 
regulatory change in the region is also 
considered a key risk. 

Both Jackson and the UK operate in highly 
regulated markets. Regulatory reforms 
could materially impact our businesses, and 
regulatory focus continues to be high.

Global economic conditions – see above – 
have a large impact on those risks from our 
investments.

Our fund investment performance is a 
fundamental part of our business in 
providing appropriate returns for our 
customers and shareholders, and so is an 
important area of focus.

Credit risk
Is the potential for reduced value of our 
investments due to the uncertainty around 
investment returns arising from the 
potential for defaults of our investment 
counterparties.

Invested credit risk arises from our asset 
portfolio. We increase sector focus where 
necessary.

The assets backing the UK and Jackson’s 
annuity business mean credit risk is a 
significant focus for the Group.

Market risk
Is the potential for reduced value of our 
investments resulting from the volatility of 
asset prices as driven by fluctuations in 
equity prices, interest rates, foreign 
exchange rates and property prices. In our 
Asia business, our main market risks arise 
from the value of fees from our fee-earning 
products. 

Insurance risks
The nature of the products offered by the 
Group exposes it to insurance risks, which 
are a significant part of our overall risk 
profile. 

The insurance risks that we are exposed to 
by virtue of our products include longevity 
risk (policyholders living longer than 
expected); mortality risk (policyholders 
with life protection dying); morbidity risk 
(policyholders with health protection 
becoming ill) and persistency risk 
(customers lapsing their policies). 

From our health protection products, 
increases in the costs of claims (including 
the level of medical expenses) increasing 
over and above price inflation (claim 
inflation) is another risk. 

The processes that determine the price of 
our products and reporting the results of 
our long-term business operations require 
us to make a number of assumptions. 
Where experience deviates from these 
assumptions our profitability may be 
impacted. 

Across our business units, persistency and 
morbidity risks are among the largest 
insurance risks for our Asia business given 
our strong focus on health protection 
products in the region. 

In the US, Jackson’s fixed and variable annuity 
books are exposed to a variety of market risks 
due to the assets backing these policies. 

For the UK and Jackson, the most significant 
insurance risk is longevity risk driven by 
their annuity businesses.

In the UK, exposure relates to the valuation of 
the proportion of the with-profits fund’s future 
profits which is transferred to the shareholders 
(future transfers), which is dependent on 
equity, property and bond values.

M&G invests in a broad range of asset 
classes and its income is subject to the price 
volatility of global financial and currency 
markets.

Liquidity risk
Is the risk of not having sufficient liquid 
assets to meet our obligations as they fall, 
and incorporates the risk arising from funds 
composed of illiquid assets. It results from 
a mismatch between the liquidity profile 
of assets and liabilities.

54

Prudential plc  Annual Report 2016 www.prudential.co.ukFurther risk information
In reading the sections below, it is useful to 
understand that there are some risks that 
our policyholders assume by virtue of the 
nature of their products, and some risks 
that the Company and its shareholders 
assume. Examples of the latter include  
those risks arising from assets held directly 
by and for the Company, or the risk that 
policyholder funds are exhausted. This 
report is focused mainly on risks to the 
shareholder, but will include those which 
arise indirectly through our policyholder 
exposures. 

Risks from our investments
Market risk
The main drivers of market risk in the 
Group are: 

 — Investment risk (including equity and 

property risk); 

 — Interest rate risk; and

 — Given the geographical diversity of our 

business, foreign exchange risk. 

With respect to investment risk, equity and 
property risk arises from our holdings of 
equity and property investments, the 
prices of which can change depending on 
market conditions. 

The valuation of our assets (particularly the 
bonds that we invest in) and liabilities are 
also dependent on market interest rates 
and exposes us to the risk of those moving 
in a way that is detrimental for us. 

Given our global business, we earn our 
profits and hold assets in various 
currencies. The translation of those into our 
reporting currency exposes us to 
movements in foreign exchange rates.

Our main investment risk exposure arises 
from the portion of the profits from the UK 
with-profits fund to which we are entitled 
to receive; the value of the future fees from 
our fee-earning products in our Asia 
business; and from the asset returns 
backing Jackson’s variable annuities 
business. 

Our interest rate risk is driven in the UK by 
our need to match our assets and liabilities; 
from the guarantees of some non unit-
linked investment products in Asia; and the 
cost of guarantees in Jackson’s fixed, fixed 
index and variable annuity business. The 
methods that we use to manage and 
mitigate our market risks include the 
following:

 — Our market risk policy;

 — Risk appetite statements, limits and 

triggers that we have in place;

 — The monitoring and oversight of market 
risks through the regular reporting of 
management information;

 — Our asset and liability management 

programmes;

 — Use of derivative programmes, 

including, for example, interest rate 
swaps, options and hybrid options for 
interest rate risk; 

 — Regular deep dive assessments; and

 — Use of currency hedging.

Investment risk 
(Audited)
In the UK business, our main investment 
risk arises from the assets held in the 
with-profits funds. Although this is mainly 
held by our policyholders, a proportion of 
the fund’s profit (one tenth) is transferred 
to us and so our investment exposure 
relates to the future valuation of that 
proportion (future transfers). This 
investment risk is driven mainly by equities 
in the fund, although there is some risk 
associated with other investments such as 
property and bonds. Some hedging to 
protect from a reduction in the value of 
these future transfers against falls in equity 
prices is performed outside the fund using 
derivatives. The with-profits funds’ large 
Solvency II own funds – estimated at 
£8.4 billion as at 31 December 2016 
(31 December 2015: £7.6 billion) – helps to 
protect against market fluctuations and 
helps the fund to maintain appropriate 
solvency levels. The with-profits funds’ 
Solvency II own funds are partially 
protected against falls in equity markets 
through an active hedging programme 
within the fund. 

In Asia, our shareholder exposure to equity 
price movements results from unit-linked 
products, where our fee income is linked to 
the market value of the funds under 
management. Further exposure arises from 
with-profits businesses where bonuses 
declared are broadly based on historical 
and current rates of return on equity.

In Jackson, investment risk arises from the 
assets backing customer policies. In the 
case of spread-based business, including 
fixed annuities, these assets are generally 
bonds, and shareholder exposure comes 
from the minimum returns needed to meet 
the guaranteed rates that we offer to 
policyholders. For our variable annuity 
business, these assets include both 
equities and bonds. In this case, the main 
risk to the shareholder comes from the 
guaranteed benefits that can be included 
as part of these products. Our exposure to 
this kind of situation is reduced by using a 
derivative hedging programme, as well as 
through the use of reinsurance to pass on 
the risk to third-party reinsurers.

Interest rate risk
(Audited)
While long-term interest rates in advanced 
economies have broadly increased since 
mid-2016, they remain close to historical 
lows. Some products that we offer are 
sensitive to movements in interest rates. 
We have already taken a number of actions 

to reduce the risk to the in-force business, 
as well as re-pricing and restructuring new 
business offerings in response to these 
historically low interest rates. 
Nevertheless, we still retain some 
sensitivity to interest rate movements. 

Interest rate risk arises in our UK business 
from the need to match cash payments to 
meet annuity obligations with the cash we 
receive from our investments. To minimise 
the impact on our profit, we aim to match 
the duration (a measure of interest rate 
sensitivity) of assets and liabilities as 
closely as possible and the position is 
monitored regularly. Under the Solvency II 
regulatory regime, additional interest rate 
risk results from the way the balance sheet 
is constructed, such as the requirement 
for us to include a risk margin. The UK 
business continually assesses the need for 
any derivatives in managing its interest rate 
sensitivity. The with-profits business is 
exposed to interest rate risk because of 
underlying guarantees in some of its 
products. Such risk is largely borne by the 
with-profits fund itself but shareholder 
support may be required in extreme 
circumstances where the fund has 
insufficient resources to support the risk. 

In Asia, our exposure to interest rate risk 
arises from the guarantees of some non 
unit-linked investment products. This 
exposure exists because it may not be 
possible to hold assets which will provide 
cash payments to us which match exactly 
those payments we in turn need to make to 
policyholders – this is known as an asset 
and liability mismatch and although it is 
small and appropriately managed, it cannot 
be eliminated. 

Jackson is exposed to interest rate risk in its 
fixed, fixed index and variable annuity 
books. Movements in interest rates can 
impact on the cost of guarantees in these 
products, in particular the cost of 
guarantees may increase when interest 
rates fall. We actively monitor the level of 
sales of variable annuity products with 
guaranteed living benefits, and together 
with the risk limits we have in place this 
helps us to ensure that we are comfortable 
with the interest rate and market risks we 
incur as a result. The Jackson hedging 
programme in place includes hybrid 
derivatives to protect us from a combined 
fall in interest rates and equity markets 
since Jackson is exposed to the 
combination of these market movements.

Foreign exchange risk
(Audited)
The geographical diversity of our 
businesses means that we have some 
exposure to the risk of exchange rate 
fluctuations. Our operations in the US and 
Asia, which represent a large proportion of 
our operating profit and shareholders’ 
funds, generally write policies and invest in 
assets in local currencies. Although this 
limits the effect of exchange rate 

55

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and how these are managed – Penny James  
Continued

movements on local operating results, it 
can lead to fluctuations in our Group 
financial statements when results are 
reported in UK sterling.

We retain revenues locally to support the 
growth of our business and capital is held 
in the local currency of the business to 
meet local regulatory and market 
requirements. We accept the foreign 
exchange risk this can produce when 
reporting our Group balance sheet and 
income statement. In cases where a surplus 
arises in an overseas operation which is to 
be used to support Group capital, or where 
a significant cash payment is due from an 
overseas subsidiary to the Group, this 
foreign exchange exposure is hedged 
where we believe it is economically 
favourable to do so. Generally, we do not 
have appetite for significant direct 
shareholder exposure to foreign exchange 
risks in currencies outside local territories, 
but we do have some controlled appetite 
for this on fee income and on non-sterling 
investments within the with-profits fund. 
Where foreign exchange risk arises outside 
our appetite, currency borrowings, swaps 
and other derivatives are used to manage 
our exposure.

Credit risk
We invest in bonds that provide a regular, 
fixed amount of interest income (fixed 
income assets) in order to match the 
payments we need to make to 
policyholders. We also enter into 
reinsurance and derivative contracts with 
third parties to mitigate various types of 
risk, as well as holding cash deposits at 
certain banks. As a result, we are exposed 
to credit risk and counterparty risk across 
our business. 

Credit risk is the potential for reduction in 
the value of our investments which results 
from the perceived level of risk of an 
investment issuer being unable to meet its 
obligations (defaulting). Counterparty risk 
is a type of credit risk and relates to the risk 
that the counterparty to any contract we 
enter into being unable to meet their 
obligations causing us to suffer loss.

56

We use a number of risk management tools 
to manage and mitigate this credit risk, 
including the following:

 — Our credit risk policy;

 — Risk appetite statements and limits that 

we have defined on issuers, 
counterparties and the average credit 
quality of the portfolio;

 — Collateral arrangements we have in 
place for derivative transactions;

 — The Group Credit Risk Committee’s 
oversight of credit and counterparty 
credit risk and sector and/or name-
specific reviews. During 2016, it has 
conducted sector reviews in the 
banking (UK and Asia) and energy 
sectors; 

 — Regular deep dive assessments; and

 — Close monitoring or restrictions on 
investments that may be of concern.

Debt and loan portfolio
(Audited)
Our UK business is mainly exposed to 
credit risk on fixed income assets in the 
shareholder-backed portfolio. At 
31 December 2016, this portfolio 
contained fixed income assets worth 
£38.6 billion. Credit risk arising from a 
further £55.2 billion of fixed income assets 
is largely borne by the with-profits fund, to 
which the shareholder is not directly 
exposed although under extreme 
circumstances shareholder support may be 
required if the fund is unable to meet 
payments as they fall due. 

The value of our debt portfolio in our Asia 
business was £36.5 billion at 31 December 
2016. The majority (69 per cent) of the 
portfolio is in unit-linked and with-profits 
funds and so exposure of the shareholder 
to this component is minimal. The 
remaining 31 per cent of the debt portfolio 
is held to back the shareholder business.

Shareholder exposure 
by rating

Shareholder exposure 
by sector

  AAA 
  AA 
  A 
  BBB 
   BB or below or  
non-rated assets 

7%
26%
35%
28%

4%

  Financial 
  Government 
  Real estate 
  Utilities 
  Consumer, non-cyclical 
  Mortgage securities 
  Industrial 
  Energy 
  Communications 
  Consumer, cyclical 
  Asset-backed securities 
  Other 

19.63%
18.71%
8.52%
8.34%
8.23%
3.85%
4.69%
4.41%
3.61%
2.56%
3.32%
14.13%

Prudential plc  Annual Report 2016 www.prudential.co.ukCredit risk also arises in the general 
account of the Jackson business, where 
£40.7 billion of fixed income assets are held 
to support shareholder liabilities including 
those from our fixed annuities, fixed index 
annuities and life insurance products.

The shareholder-owned debt and loan 
portfolio of the Group’s asset management 
business of £2.3 billion as at 31 December 
2016 mostly belongs to our Prudential 
Capital (PruCap) operations.

Certain sectors have been under pressure 
during 2016, including the European 
banking sector. Most of the focus on the 
latter was around UK banks due to Brexit 
concerns, Italian banks and certain banks 
at risk of fines for the mis-selling of 
mortgage securities leading up to the 2008 
financial crisis. We subject these sectors to 
ongoing monitoring and regular 
management information reporting to the 
Group’s risk committees. Certain sectors 
are also subject to our watch list and early 
warning indicator monitoring processes. 

Further details of the composition and 
quality of our debt portfolio, and exposure 
to loans, can be found in the IFRS financial 
statements.

Group sovereign debt 
(Audited)
We also invest in bonds issued by national 
governments, that are traditionally seen as 
safer investments. This sovereign debt 
represented 19 per cent or £17.1 billion of 
the shareholder debt portfolio as at 
31 December 2016 (31 December 2015: 
17 per cent or £12.8 billion). 4 per cent of 
this was rated AAA and 92 per cent was 
considered investment grade 
(31 December 2015: 94 per cent 
investment grade). At 31 December 2016, 
the Group’s shareholder holding in 
Eurozone sovereign debt1 was 
£767 million. 75 per cent of this was rated 
AAA (31 December 2015: 75 per cent 
rated AAA). We do not have any sovereign 
debt investments in Greece. 

The particular risks associated with holding 
sovereign debt are detailed further in our 
disclosures on risk factors. 

The exposures held by the shareholder-
backed business and with-profits funds in 
sovereign debt securities at 31 December 
2016 are given in Note C3.2(f) of the 
Group’s IFRS financial statements. 

Bank debt exposure and counterparty 
credit risk 
(Audited)
Our exposure to banks is a key part of our 
core investment business, as well as being 
important for the hedging and other 
activities we undertake to manage our 
various financial risks. Given the 
importance of our relationship with our 
banks, exposure to the sector is a 
considered a key risk for the Group with an 
appropriate level of management 

information provided to the Group’s Risk 
Committees and the Board. 

Our risk management and mitigation of 
liquidity risk include:

The exposures held by the shareholder-
backed business and with-profits funds in 
bank debt securities at 31 December 2016 
are given in Note C3.2(f) of the Group’s 
IFRS financial statements. 

Our exposure to derivative counterparty 
and reinsurance counterparty credit 
risk is managed using an array of 
risk management tools, including 
a comprehensive system of limits.

Where appropriate, we reduce our 
exposure, buy credit protection or use 
additional collateral arrangements to 
manage our levels of counterparty credit 
risk. 

At December 2016, shareholder exposures 
by rating and sector are shown below:

 — 96 per cent of the shareholder portfolio 
is investment grade rated. In particular, 
53 per cent of the portfolio is rated 
A- and above; and 

 — The Group’s shareholder portfolio is 
well diversified: no individual sector 
makes up more than 10 per cent of the 
total portfolio (excluding the financial 
and sovereign sectors). 

Liquidity risk
Our liquidity risk arises from the need to 
have sufficient liquid assets to meet 
policyholder and third-party payments as 
they fall due. This incorporates the risk 
arising from funds composed of illiquid 
assets and results from a mismatch 
between the liquidity profile of assets and 
liabilities. Liquidity risk may arise, for 
example, where external capital is 
unavailable at sustainable cost, increased 
liquid assets are required to be held as 
collateral under derivative transactions or 
redemption requests are made against 
Prudential issued illiquid funds. 

We have significant internal sources of 
liquidity, which are sufficient to meet all of 
our expected cash requirements for at least 
12 months from the date the financial 
statements are approved, without having 
to resort to external sources of funding. In 
total, the Group has £2.6 billion of undrawn 
committed facilities that we can make use 
of, expiring in 2020. We have access to 
further liquidity by way of the debt capital 
markets, and also have in place an unlimited 
commercial paper programme and have 
maintained a consistent presence as an 
issuer in this market for the last decade. 

Liquidity uses and sources are assessed at 
a Group and business unit level under both 
base case and stressed assumptions. We 
calculate a Liquidity Coverage Ratio (LCR) 
under stress scenarios as one measure of 
our liquidity risk, and this ratio and the 
liquidity resources available to us are 
regularly monitored and are assessed to be 
sufficient.

 — Our liquidity risk policy;

 — The risk appetite statements, limits and 

triggers that we have in place;

 — The monitoring of liquidity risk we 

perform through regular management 
information to committees and the 
Board;

 — Our Liquidity Risk Management Plan, 
which includes details of the Group 
Liquidity Risk Framework as well as gap 
analysis of our liquidity risks and the 
adequacy of our available liquidity 
resources under normal and stressed 
conditions;

 — Regular stress testing;

 — Our established contingency plans and 

identified sources of liquidity;

 — Our ability to access the money and 

debt capital markets;

 — Regular deep dive assessments; and

 — The access we enjoy to external sources 
of finance through committed credit 
facilities.

Risks from our products
Insurance risk
Insurance risk makes up a significant 
proportion of our overall risk exposure. The 
profitability of our businesses depends on a 
mix of factors including levels of, and 
trends in, mortality (policyholders dying), 
morbidity (policyholders becoming ill) and 
persistency (customers lapsing their 
policies), and increases in the costs of 
claims, including the level of medical 
expenses increases over and above price 
inflation (claim inflation). 

The key drivers of the Group’s insurance 
risks are persistency and morbidity risk in 
the Asia business; and longevity risk in the 
Jackson and Prudential UK & Europe 
businesses. 

We manage and mitigate our insurance risk 
using the following:

 — Our insurance and underwriting risk 

policies;

 — The risk appetite statements, limits and 

triggers we have in place; 

 — Using longevity, morbidity and 

persistency assumptions that reflect 
recent experience and expectation of 
future trends, and industry data and 
expert judgement where appropriate;

 — We use reinsurance to mitigate 
longevity and morbidity risks;

 — Morbidity risk is also mitigated by 

appropriate underwriting when policies 
are issued and claims are received;

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and how these are managed – Penny James 
Continued

 — Persistency risk is mitigated through the 
quality of sales processes and with 
initiatives to increase customer retention; 

 — Medical expense inflation risk mitigated 

through product re-pricing; and

 — Regular deep dive assessments. 

Longevity risk is an important element of 
our insurance risks for which we need to 
hold a large amount of capital under 
Solvency II regulations. Longevity 
reinsurance is a key tool for us in managing 
our risk. The enhanced pensions freedoms 
introduced in the UK during 2015 greatly 
reduced the demand for retail annuities 
and further liberalisation is anticipated. 
Although we have scaled down our 
participation in the annuity market by 
reducing new business acquisition, given 
our significant annuity portfolio the 
assumptions we make about future rates of 
improvement in mortality rates remain key 
to the measurement of our insurance 
liabilities and to our assessment of any 
reinsurance transactions.

We continue to conduct research into 
longevity risk using both experience from 
our annuity portfolio and industry data. 
Although the general consensus in recent 
years is that people are living longer, there 
is considerable volatility in year-on-year 
longevity experience, which is why we 
need expert judgement in setting our 
longevity basis.

Our morbidity risk is mitigated by 
appropriate underwriting when policies are 
issued and claims are received. Our 
morbidity assumptions reflect our recent 
experience and expectation of future 
trends for each relevant line of business.

In Asia, we write significant volumes of 
health protection business, and so a key 
assumption for us is the rate of medical 
inflation, which is often in excess of general 
price inflation. There is a risk that the 
expenses of medical treatment increase 
more than we expect, so the medical claim 
cost passed on to us is higher than 
anticipated. Medical expense inflation risk 
is best mitigated by retaining the right to 
re-price our products each year and by 
having suitable overall claim limits within 
our policies, either limits per type of claim 
or in total across a policy.

58

Our persistency assumptions similarly 
reflect a combination of recent past 
experience for each relevant line of 
business and expert judgement, especially 
where a lack of relevant and credible 
experience data exists. Any expected 
change in future persistency is also 
reflected in the assumption. Persistency 
risk is mitigated by appropriate training and 
sales processes and managed locally 
post-sale through regular experience 
monitoring and the identification of 
common characteristics of business with 
high lapse rates. Where appropriate, we 
make allowance for the relationship (either 
assumed or historically observed), 
between persistency and investment 
returns and account for the resulting 
additional risk. Modelling this dynamic 
policyholder behaviour is particularly 
important when assessing the likely 
take-up rate of options embedded within 
certain products. The effect of persistency 
on our financial results can vary but mostly 
depends on the value of the product 
features and market conditions.

Risks from our business 
operations
Operational risk
Operational risk is the risk of loss (or 
unintended gain or profit) arising from 
inadequate or failed internal processes, 
personnel and systems, or from external 
events. This includes employee error, 
model error, system failures, fraud or some 
other event which disrupts business 
processes. 

We manage and mitigate our operational 
risk using the following:

An important element of operational risk 
relates to compliance with changing 
regulatory requirements. The high rate of 
global regulatory change, in an already 
complex regulatory landscape, increases 
the risk of non-compliance due to a failure 
to identify, correctly interpret, implement 
and/or monitor regulations. Legislative 
developments over recent years, together 
with enhanced regulatory oversight and 
increased capability to issue sanctions, 
have resulted in a complex regulatory 
environment that may lead to breaches of 
varying magnitude if the Group’s business-
as-usual operations are not compliant. As 
well as prudential regulation, we focus on 
conduct regulation, including regulations 
related to anti-money laundering, bribery 
and corruption, and sales practices. We 
have a particular focus on these regulations 
in newer/emerging markets.

The performance of core activities places 
reliance on the IT infrastructure that 
supports day-to-day transaction processing. 
Our IT environment must also be secure 
and we must address an increasing cyber 
risk threat as our digital footprint increases 
– see separate Cyber risk section below. 
The risk that our IT infrastructure does not 
meet these requirements is a key area of 
focus, particularly the risk that legacy IT 
infrastructure supporting core activities/
processes affects business continuity or 
impacts on business growth. 

As well as the above, other key areas of 
focus within operational risk include:

 — The risk of a significant failure of a 
third-party outsourcing partner 
impacting critical services; 

 — Operational risk and outsourcing and 

third-party supply policies;

 — The risk of trading or transaction errors 
having a material cost across Group;

 — Corporate insurance programmes to 
limit the impact of operational risks;

 — Scenario analysis for operational risk 
capital requirements, which focus on 
extreme, yet plausible, events;

 — Internal and external review of cyber 

security capability; and

 — Regular testing of elements of the 

disaster-recovery plan.

 — The risk that errors within models and 

user-developed applications used by the 
Group result in incorrect or inappropriate 
transactions being instructed;

 — Departure of key persons or teams 

resulting in disruption to current and 
planned business activities;

 — The risk that key people, processes and 
systems are unable to operate (thus 
impacting on the on-going operation of 
the business) due to a significant 

Prudential plc  Annual Report 2016 www.prudential.co.ukunexpected external event; for example 
pandemic, terrorist attack, natural 
disaster, or political unrest; 

 — The risk that a significant project fails or 
partially fails to meet its objectives, 
leading to financial loss; and

 — The risk of inadequate or inappropriate 
controls, governance structures or 
communication channels in place to 
support the desired culture and ensure 
that the business is managed in line with 
the core business values, within the 
established risk appetite and in 
alignment with external stakeholder 
expectations.

Global regulatory and political risk
Our risk management and mitigation of 
regulatory and political risk includes the 
following:

 — A Risk and Capital Plan that includes 
considerations of current strategies;

 — Close monitoring and assessment of our 
business environment and strategic risks; 

 — Board strategy sessions that consider 

risk themes;

 — A Systemic Risk Management Plan that 
details the Group’s strategy and Risk 
Management Framework; and

 — A Recovery Plan covering corporate 

and risk governance for managing risks 
in a distressed environment, a range of 
recovery options, and scenarios to 
assess the effectiveness of these 
recovery options

In June 2016, the UK voted to leave the EU. 
The potential outcome of the negotiations 
on UK withdrawal and any subsequent 
negotiations on trade and access to major 
trading markets, including the single EU 
market, is currently highly uncertain.

The ongoing uncertainty and likelihood of 
a lengthy negotiation period may increase 
volatility in the markets where we operate, 
creating the potential for a general 
downturn in economic activity and for 
further or prolonged falls in interest rates in 
some jurisdictions due to easing of 
monetary policy and investor sentiment. 
We have several UK-domiciled operations, 
including Prudential UK and M&G, and 
these may be impacted by a UK withdrawal 
from the EU. However, our diversification 
by geography, currency, product and 
distribution should reduce some of the 
potential impact. Contingency plans were 
developed ahead of the referendum by 
business units and operations that may be 
immediately impacted by a vote to 
withdraw the UK from the EU, and these 
plans have been enacted since the 
referendum result.

The EU’s Solvency II directive came into 
effect on 1 January 2016; however, the 
UK’s vote to leave the EU has the potential 
to result in changes to future applicability of 
the regime in the UK. In September 2016, 
following the Brexit vote, the UK Treasury 
published terms of reference of its 
consultation into Solvency II to consider the 
options for British insurers and to assess 
the impact of the regime on the 
competitiveness of the UK insurance 
industry, the needs of UK consumers and 
the wider UK business economy. The 
outcome is likely to be dependent on the 
overall Brexit agreement reached between 
the UK and EU. Separately, the European 
Commission has commenced a review of 
some elements of the application of the 
Solvency II legislation with a particular 
focus on the Solvency Capital Requirement 
calculated using the standard formula. 

National and regional efforts to curb 
systemic risk and promote financial stability 
are also underway in certain jurisdictions in 
which Prudential operates, including the 
Dodd-Frank Wall Street Reform and 
Consumer Protection Act in the US, and 
other European Union legislation related to 
the financial services industry. 

There are a number of ongoing policy 
initiatives and regulatory developments 
that are having, and will continue to have, 
an impact on the way Prudential is 
supervised. These include addressing 
Financial Conduct Authority (FCA) 
reviews, ongoing engagement with the 
Prudential Regulation Authority (PRA), and 
the work of the Financial Stability Board 
(FSB) and standard-setting institutions 
such as the International Association of 
Insurance Supervisors (IAIS). Decisions 
taken by regulators, including those related 
to solvency requirements and capital 
allocation may have an impact on our 
business.

The IAIS’s Global Systematically Important 
Insurers (G-SII) regime form additional 
compliance considerations for us. Groups 
designated as a G-SIIs are subject to 
additional regulatory requirements, 
including enhanced group-wide 
supervision, effective resolution planning, 
development of a Systemic Risk 
Management Plan, a Recovery Plan and a 
Liquidity Risk Management Plan. 
Prudential’s designation as a G-SII was 
reaffirmed by the IAIS in November 2016, 
based on the updated methodology 
published in June 2016. Prudential is 
monitoring the development and potential 
impact of the policy measures and is 
continuing to engage with the PRA on the 
implications of the policy measures and 
Prudential’s designation as a G-SII. We 
continue to engage with the IAIS on 
developments in capital requirements for 
groups with G-SII designation.

The IAIS is also developing a Common 
Framework (ComFrame) which is focused 
on the supervision of Internationally Active 
Insurance Groups. ComFrame will 
establish a set of common principles and 
standards designed to assist regulators in 
addressing risks that arise from insurance 
groups with operations in multiple 
jurisdictions. As part of this, work is 
underway to develop a global Insurance 
Capital Standard that is intended to apply 
to Internationally Active Insurance Groups. 
Once the development of the Insurance 
Capital Standard (ICS) has been 
concluded, it is intended to replace the 
Basic Capital Requirement as the minimum 
group capital requirement for G-SIIs. 

A consultation on the ICS was concluded in 
2016 and the IAIS intends to publish an 
interim version of ICS in 2017. Further field 
testing, consultations and private reporting 
to group-wide supervisors on the interim 
version of the ICS are expected over the 
coming years. It is currently planned to be 
adopted as part of ComFrame by the IAIS 
in late 2019. 

The IAIS’s Insurance Core Principles, which 
provide a globally-accepted framework for 
the supervision of the insurance sector and 
ComFrame evolution, are expected to 
create continued development in both 
prudential and conduct regulations over 
the next two to three years.

In the US, the Department of Labor 
proposal in April 2016 to introduce new 
fiduciary obligations for distributors of 
investment products to holders of 
regulated accounts, which could 
dramatically reshape the distribution of 
retirement products. Jackson’s strong 
relationships with distributors, history of 
product innovation and efficient operations 
should help mitigate any impacts. 

The US National Association of Insurance 
Commissioners (NAIC) is currently 
conducting an industry consultation with 
the aim of reducing the complexity in the 
variable annuity statutory balance sheet 
and risk management. Following an 
industry quantitative impact study, 
changes have been proposed to the 
current framework; however, these are 
considered to be at an early stage of 
development. Jackson continues to be 
engaged in the consultation and testing 
process. The proposal is currently planned 
to be effective from 2018.

With the new US administration having 
taken office in January 2017, the potential 
uncertainty as to the timetable and status 
of these key US reforms has increased 
given preliminary indications from 
Washington. Our preparations to manage 
the impact of these reforms will continue 
until further clarification is provided. 

59

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportGroup Chief Risk Officer’s report of the risks facing our business 
and how these are managed – Penny James 
Continued 

In Asia, regulatory regimes are developing 
at different speeds, driven by a 
combination of global factors and local 
considerations. New requirements could 
be introduced in these and other regulatory 
regimes that challenge legal structures and 
current sales practices. 

Cyber risk 
Cyber risk is an area of increased scrutiny 
for global regulators after a number of 
recent high profile attacks and data losses. 
The growing maturity and industrialisation 
of cyber-criminal capability, together with 
an increasing level of understanding of 
complex financial transactions by criminal 
groups are two reasons why risks to the 
financial services industry are increasing. 

Given this, cyber security is seen as a key 
risk for the Group. Our current threat 
assessment is that, while we are not 
individually viewed as a compelling target 
for a direct cyber-attack, we are at risk of 
suffering attacks as a member of the global 
financial services industry, with potentially 
significant impact on business continuity, 
our customer relationship and our brand 
reputation. 

The Board receives periodic updates on 
cyber risk management throughout the 
year. The current Group-wide Cyber Risk 
Management Strategy and the associated 
Group-wide Coordinated Cyber Defence 
Plan were approved by the Board in 2016. 

The Cyber Risk Management Strategy 
includes three core objectives: to develop a 
comprehensive situational awareness of 
our business in cyberspace; to proactively 
engage cyber attackers to minimise harm to 
our business and to enable the business to 
grow confidently and safely in cyberspace.

The Cyber Defence Plan consists of 
a number of work-streams, including 
developing our ability to deal with 
incidents; alignment with our digital 
transformation strategy; and increasing 
cyber oversight and assurance to the Board.

Protecting our customers remains core to 
our business, and the successful delivery of 
the Cyber Defence Plan will reinforce our 
capabilities to continue doing so in 
cyberspace as we transition to a digital 
business. 

period. Such assumptions include foreign 
exchange rates, interest rates, economic 
growth rates and the impact on the 
business environment for events such as 
the exit of the United Kingdom from the 
European Union. 

Group functions work with each of the 
business units to address cyber risks locally 
within the national and regional context of 
each business, following the strategic 
direction laid out in the Cyber Risk 
Management Strategy and managed 
through the execution of the Cyber 
Defence Plan.  

The Group Information Security 
Committee, which consists of senior 
executives from each of the businesses 
and meets on a regular basis, governs the 
execution of the Cyber Defence Plan and 
reports on delivery and cyber risks to the 
Group Executive Risk Committee. Both 
committees also receive regular 
operational management information on 
the performance of controls.

Viability statement
In accordance with provision C.2.2 of the 
UK code, the Directors have assessed the 
prospects of the Company and the Group 
for a period longer than the 12 months 
required by the going concern statement. 

Period of assessment
The Directors performed the assessment 
by reference to the three-year period to 
December 2019. Three years is considered 
an appropriate period as it represents the 
period covered by the detailed business 
plan that is prepared annually on a rolling 
three-year basis. In approving the business 
plan the Director’s review the Group’s 
projected performance with regards to 
profitability, cash generation and capital 
position, together with the parent 
company’s liquidity over this three-year 
period. As well as implementing the Group’s 
strategic objectives, this projection 
involves setting a number of economic 
and other assumptions that are inherently 
volatile over a much longer reporting 

Although three years is regarded as an 
appropriate period for the assessment of 
the Group’s viability, the Directors regularly 
consider strategic matters that may affect 
the longer-term prospects of the Group. 
Further, the Group as a whole and each of 
its life assurance operations are subject to 
extensive regulation and supervision, 
which are designed primarily to reinforce 
the company’s management of its 
long-term solvency, liquidity and viability 
to ensure that it can continue to meet 
obligations to policyholders. 

In particular, the Group and UK insurance 
subsidiaries are subject to the capital 
adequacy requirements of the European 
Union Solvency II regulatory basis as 
implemented by the Prudential Regulation 
Authority in the UK. Capital requirements 
for the Group’s other subsidiaries are also 
monitored on their local regulatory bases. 
In addition to these external capital 
metrics, the Group uses an internal 
economic capital assessment to monitor 
its capital requirements across the Group. 
Further details on the capital strength 
of the Group are provided on pages 47 
and 48.

Assessment of risks over the 
period
Assessment of the risks to achieving the 
projected performance remains an integral 
part of the planning process. The Group’s 
risk teams identify key risks to the delivery 
of the plan and set out mitigating actions 
where applicable. The Group’s business 
activities and the factors likely to affect its 
future development, successful 
performance and position in the current 
economic climate are set out on pages 4 to 
36. The risks facing the Group’s capital and 
liquidity positions and their sensitivities  
are referred to on pages 50 to 60. 

60

Prudential plc  Annual Report 2016 www.prudential.co.ukThe	impact	on	the	business	of	known	areas	
of	regulatory	change	whose	financial	
implications	can	be	reasonably	quantified	
is	also	considered	as	part	of	the	plan.	As	
well	as	known	areas	of	regulatory	change	
the	Group	is	exposed	to	the	risk	of	sudden	
and	unexpected	changes	in	regulatory	
requirements	at	the	Group	and	local	level.	
The	risk	of	regulatory	change	is	mitigated	
by	capital	held	by	the	Group	and	its	
subsidiaries	in	excess	of	Group	and	local	
regulatory	requirements,	the	Group’s	
ability	to	generate	significant	capital	
annually	through	its	operational	delivery	
and	the	availability	of	compensating	
actions	designed	to	restore	key	capital	and	
solvency	metrics.	

Conclusion on viability
Based	on	this	assessment,	the	Directors	
have	a	reasonable	expectation	that	the	
Company	and	the	Group	will	be	able	to	
continue	in	operation	and	meet	their	
liabilities	as	they	fall	due	over	the	three-
year	plan	period	to	December	2019.

For	the	purposes	of	assessing	the	Group’s	
viability,	the	Directors	further	considered	
those	risks	where	the	impact	of	possible	
adverse	external	developments	could	be	of	
such	speed	and	severity	to	present	a	shock	
to	the	Group’s	financial	position.	The	risks	
further	considered,	from	those	detailed	
on	page	54,	are:	market	risk,	credit	risk,	
liquidity	risk	and	regulatory	risk.

To	evaluate	the	Group’s	resilience	to	
significant	deteriorations	in	market	and	
credit	conditions	and	other	shock	events,	
these	risks	are	grouped	together	into	
severe	but	plausible	scenarios	which	are	
then	applied	to	the	assumptions	underlying	
the	business	plan.	For	example,	the	
impacts	of	scenarios	assuming	a	disorderly	
transition	to	a	more	normalised	interest	rate	
environment	and	an	international	recession	
were	considered	in	the	preparation	of	the	
most	recent	business	plan,	together	with	
the	impact	on	Group	liquidity	of	a	scenario	
assuming	the	closure	of	short-term	debt	
markets	for	three	months.	In	addition,		
the	Group	conducts	an	annual	reverse	
stress	test	which	gives	the	Directors		
an	understanding	of	the	maximum	
resilience	of	the	Group	to	extremely		
severe	adverse	scenarios.	

In	considering	these	scenarios	the	impacts	
of	mitigating	management	actions	designed	
to	maintain	or	restore	key	capital,	liquidity	
and	solvency	metrics	to	the	Group’s	
approved	risk	appetite	are	considered.	
In	the	scenarios	tested,	sufficient	actions	
were	available	to	management	to	maintain	
the	viability	of	the	Group	over	the	three	
year	period	under	assessment.	

Penny James 
Group Chief Risk Officer

Note
1	

Excludes	Group’s	proportionate	share	in	joint	ventures	and	
unit-linked	assets	and	holdings	of	consolidated	unit	trust	
and	similar	funds.

61

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportBuilding stronger and more 
sustainable communities  

Through our Group-wide corporate responsibility programmes around the world, 
we help to build stronger and more sustainable communities, supporting our 
customers, our colleagues and the environment. This review gives an overview 
of our activities and progress in 2016. More detailed information is available online 
at www.prudential.co.uk/corporate-responsibility and in our first environment, 
social and governance (ESG) report to be published later in 2017.

Performance highlights
 — £20 million total community 

investment

 — 83,284 hours volunteered 
by employees across the 
Prudential Group

 — £460,167 donated by employees 
through payroll giving across 
the Group

It is in our customers’  
and shareholders’ interests 
for Prudential to be a 
responsible business 
which invests in and  
gives back to our local 
communities, alongside 
the jobs, growth and tax 
revenue we provide.

Paul Manduca 
Chairman

62

Serving our customers 
Prudential has been meeting people’s 
needs for 168 years and today provides 
long-term savings and protection products 
to around 24 million customers in markets 
on four continents, enabling them to look 
to the future with confidence.

Asia
In Asia, the demand for savings and 
protection products continues to grow as 
people seek greater financial security and 
peace of mind. We continue to broaden our 
offering to help meet the distinct individual 
needs of our customers. 

Prudential Hong Kong’s new Customer, 
Digital and Innovation Centre enables the 
business to embed customer insights into 
multiple business initiatives, including 
product, service and technology. The 
Centre is equipped with state-of-the-art 
focus group facilities, fully networked to 
allow for real-time user testing of our digital 
platforms. These include the myPrudential 
online portal where customers can manage 
their insurance policies, the PRUmobile 
app for on-the-go information and policy 
access, and the PRUone integrated sales 
and advisory platform. 

There is increasing customer awareness of 
the impact of lifestyle choices on their 
well-being in many markets across Asia and 
2016 marked Prudential Hong Kong’s first 
time to offer customers access to an 
innovative DNA-based nutrigenomic test. 
The health and protection promotion 
campaign included access to a 
nutrigenomic test, ‘myDNA’, offering 
individual DNA-based insights into how 
genetics affects an individual’s nutrition 
needs, dietary sensitivity and well-being. 
The offer also provided online access to 
nutrition experts through a mobile app for 
personalised recommendations. Our 
customers can personalise their approach 

to diet and nutrition 
according to their unique 
genome in order to achieve 
their health goals.

Prudential Singapore 
became the first insurer in 
Singapore to launch an 
online community portal for 
customers to share ideas 
and to provide direct 
feedback on products and 
services. Through 
Pru-for-you, regular 
dialogue with customers 
allows the business to better 
understand their needs and in 
turn, create an offering that is tailored to 
their financial and lifestyle requirements.

US 
Prudential’s US operation, Jackson, 
provides retirement income strategies 
aimed at the 75 million baby boomers in the 
US. Jackson offers a diverse range of 
variable, fixed and fixed-index annuity 
products, designed with a variety of 
custom options to fit different financial 
goals. 

In 2016, Jackson launched Perspective 
Advisory, the company’s first fee-based 
variable annuity. Perspective Advisory 
offers the same investments and optional 
benefits, for an additional charge, as 
Perspective II®, Jackson’s flagship 
commission-based variable annuity. The 
introduction of the new product was 
designed to meet increased market 
demand for products compatible with 
fee-based accounts and platforms as a 
result of the 2016 US Department of Labor 
Fiduciary Rules. The addition of 
Perspective Advisory to Jackson’s suite of 
products also allows the business to 
expand into advisory distribution channels 
where insurance products historically have 
not been widely utilised. 

Prudential plc  Annual Report 2016 www.prudential.co.ukCorporate responsibility review 
Rob’s story
Chairman’s Challenge, Jakarta
The first week of the 2016 Chairman’s Challenge saw more than 200 employees from Prudential 
Indonesia head to Taman Mataram in south Jakarta. Every Saturday for four weeks, the volunteers 
worked with Prestasi Junior Indonesia and the local community to regenerate an under-utilised park 
into a green community space incorporating fun activities and a financial education theme. 
Rob Gardiner, Management Advisor Prestasi Junior Indonesia said, ‘The 2016 Chairman’s Challenge was 
just what the name suggests – a very challenging undertaking. The initiative required both Prestasi Junior 
Indonesia and Prudential Indonesia to move outside of their “comfort zones” and combine financial literacy 
resources with the rejuvenation of the Taman Mataram city park. The end result was, however, beyond 
our expectations. The corporation has set exceptionally high standards in its efforts to improve the 
welfare of those within the communities in which it operates.’

Jackson is committed to providing 
education, service support and digital tools 
to increase the ease of doing business. The 
Center for Financial Insight is a resource 
designed to help investors and employees 
gain a better understanding of important 
financial and investing topics. The mission 
of the Center is to raise the overall level of 
financial education and confidence in the 
US by providing useful content framed in a 
way that is relevant, consumable and 
engaging for the modern customer. 

Since the re-launch of the site in July 2016, 
more than 70,000 unique visitors have visited 
the content on the Center, 55,000 of whom 
are new visitors to Jackson.com. In addition, 
the most viewed articles on the site are seeing 
average viewing times of up to five minutes, 
showing a sustained level of interest.

UK and Europe
Following reform of the UK’s pension and 
retirement income system in 2015 
Prudential has continued to develop both 
products and processes to meet an 
evolving set of customer expectations and 
requirements that increasingly include 
having to manage and take responsibility 
for their own savings and the associated 
risks of longevity, inflation and investment.

Most notably in 2016, we responded to 
changes in the market following the 
introduction of pension freedoms by 
launching the Prudential Retirement 
Account – an online account based plan 
that provides customers with the flexibility 
to save for their retirement, provide an 
income in retirement and facilitate access 
to their fund as they save.

Our PruFund franchise provides a unique 
range of investment fund options for 
advisers and savers, across the risk 
spectrum. From ISA and bond, to pension 
and income drawdown, the range of six 
different funds continues to flourish, with 
assets under management reaching 
£24.7 billion in 2016. 

An important part of our service offering is 
the ongoing hands-on support for 
intermediary advisers from our regional 
sales units, technical helpline and business 
development and consultancy teams. 

In 2016, Prudential hosted a series of 
national seminars covering over 20 
locations nationwide, and a structured 
WebEx programme covered a range of 
topical and technical subjects, to help these 
advisers deal with the changing regulatory 
landscape. Our financial planning business, 
Prudential Financial Planning, also grew 
significantly in 2016, increasing its number 
of advisers to 288.

63

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportA number of technology improvements 
were delivered in 2016, including the 
introduction of a fully flexible online 
application process for the popular 
Prudential ISA product. Additionally, 
improvements were made to the tele-
underwriting service for the Prudential 
Investment Plan, reducing the amount of 
time advisers spend on administration and 
giving them more time with their clients. 

Prudential UK & Europe’s success in 
the Financial Adviser Service Awards 
continued in 2016, with the retention of 
the coveted Five Star ratings in the Life and 
Pensions and Investments categories for 
the sixth consecutive year. Prudential was 
the biggest winner at the Investment Life 
& Pensions MoneyFacts Awards in 2016, 
scooping the top awards for the Best 
Investment Service, Best Investment 
Bond Provider and Best Online Service, 
once again achieving incredible success 
at one of the most sought-after awards 
in our industry.

Asset management
M&G, Prudential’s UK and European asset 
management business, is a long-term 
investor that takes seriously its 
responsibilities as a steward of clients’ 
assets, often working closely with the 
management of the companies in which we 
invest. M&G’s investment teams 
incorporate environmental, social and 
governance (ESG) factors into investment 
analysis and decision-making processes, 
wherever they have a meaningful impact 
on risk or return: www.mandg.com/en/
corporate/about-mg/responsible-
investment/

Active voting is an integral part of the 
investment approach, both adding value 
and protecting our interests as 
shareholders. The M&G website provides 
an overview of voting history: www.
mandg.com/en/corporate/about-mg/
investment-philosophy/voting-history/

Reflecting this approach, M&G is a 
signatory to the UN Principles for 
Responsible Investment (UNPRI), an 
international network of investors working 
together to promote responsible 
investment practices.

64

M&G provides market insights to clients, 
intermediaries and direct investors through 
a number of channels, including a 
programme of roadshows and events and 
multiple digital platforms. To better reflect 
the diversity of our customer base, during 
2016 we significantly increased the size of 
our M&G Client Council, the panel of our 
direct investors that helps us design 
products, services and communications to 
better meet their needs. Members of our 
Client Council played a key role in the early 
stage of product concept testing for our 
two newest retail funds: the M&G Absolute 
Return Bond Fund and the M&G Global 
Target Return Fund, which we launched 
just before the end of the year.

Supporting local communities 
The inherent long-term social value of our 
business is complemented by investments 
in communities in each of the markets in 
which we operate. We provide support to 
charitable organisations through both 
funding and the experience and expertise 
of our employees.

Our investments in communities are 
designed to support the communities in 
which we operate and deepen 
engagement with colleagues. As such, our 
community investment programme is 
linked to our strategy and is focused 
around four principal areas: 

 — Social inclusion;

 — Education and life skills;

 — Disaster preparedness; and

 — Employee engagement.

We establish long-term relationships with 
our charity partners to ensure that the 
projects we support are sustainable, and 
we work closely with them to ensure that 
our programmes continuously improve. 

Education and life skills 
Cha-Ching – the first global financial 
education programme 
We have a long-standing commitment to 
financial literacy and Cha-Ching is our 
flagship financial education programme. 
Launched in Asia in partnership with the 
Cartoon Network in 2011, it is a multi-
media programme built around three-
minute animated music videos aimed at 

children aged seven to 12. Developed with 
Cartoon Network and Dr Alice Wilder, an 
award-winning children’s education 
specialist, the programme helps children 
learn the fundamental money management 
concepts of earn, save, spend and donate. 
The programme has gained international 
recognition for promoting financial literacy 
and has won several industry awards. Over 
the past few years it has grown to become 
one of the top-rated children’s television 
programmes in Asia. Cha-Ching is now 
available in 10 languages and reaches 
54.3 million households a day across Asia 
through the Cartoon Network. The 
Cha-Ching School Contact Programme 
brings Cha-Ching directly to 
schoolchildren across Asia and has reached 
more than 200,000 schoolchildren in nine 
Asian countries to date.

Now a Group-wide programme, Cha-
Ching has been launched in Poland, the 
US, the UK and Africa. In the US, Jackson 
plans to distribute Cha-Ching with national 
educational partners and via social media 
to increase financial literacy with youth. In 
addition, partnering with Junior 
Achievement USA, Jackson plans to 
distribute a five-week teaching curriculum 
using the Cha-Ching topics and characters 
to help students engage with personal 
finance topics.

In the UK work will continue to roll out the 
Cha-Ching education website, which 
provides teachers with financial education 
resources built around the animated music 
videos, with supporting lesson plans and 
teacher’s guidance designed to improve 
the financial capability of Key Stage 2 
pupils. The online educational resource 
will also support expansion across our 
African markets.

First Read – developing  
children’s skills
The Prudence Foundation has funded and 
supported the First Read programme since 
2013, partnering with Save the Children to 
focus on investing in early childhood care 
and development in Cambodia and the 
Philippines. First Read is a unique 
programme that helps parents to develop 
their children’s numeracy and literacy skills 
by providing books in the local language or 
dialect, and encouraging them to read, sing 

Prudential plc  Annual Report 2016 www.prudential.co.ukCorporate responsibility reviewContinuedandcounttogether.Italsohelpsparents
understandtheimportanceofhealthyand
nutritiousfoodforchildren’sdevelopment.

Overthelastthreeyearsofthepartnership,
over220,000childrenandadultshave
benefiteddirectlyandover483,000
communitymembersindirectly.In2017,
thepartnershipwillcontinuewithSavethe
Children,withaparticularaimtoconduct
long-termresearchanduseevidenceof
FirstRead’simpacttoadvocatefor
replicationandgreaterscaleatthe
nationallevel.

Teen Zone at the Boys & Girls Club 
InSeptember2016,theBoys&GirlsClub
ofLansingopenedtheJacksonTeenZone.
Thisrenovationand4,680-square-foot
expansionwasfundedbysupportfromthe
businessandindividualemployees.The
newJacksonTeenZoneallowedtheBoys&
GirlsClubtorepurposethepreviousTeen
Roomsintoinnovativetutoringand
educationalspaces,providingmuch-
neededquietspaceforhomework,college
prepandfinancialliteracysupport.The
Boys&GirlsClubofLansingannually
servesmorethan5,200at-riskyouths,
agedsevento18.

Supporting young people with 
employability and financial skills in 
London
IntheUK,oneofthecoreareasoffocusis
ensuringthatyoungpeoplehavethe
employabilityandfinancialskillstheyneed
togetoninlife.PrudentialUK&Europe
hasbeendirectlyinvolvedinbuildingthe
knowledgeandskillsofyoungpeople

throughthreesecondaryschool
partnershipsinPaddington,Readingand
Stirling.DeliveredaspartofBusinessinthe
Community’sBusinessClassandthe
ScottishGovernment’sDevelopingthe
YoungWorkforceprogrammes,the
partnershipshavesupportedover3,550
youngpeoplesince2013,with336
employeesgivingtheirtimeandsharing
theirknowledgeandskills.Prudential’s
partnershipwithMyBnk,whichdelivers
financialliteracyprogrammesinsecondary
schoolsinLondon,helpsdevelopmoney
skillsfor5,000youngpeopleeveryyearin
deprivedareasofthecapital.

Learning with Magic Bus in India
InIndia,PrudentialUK&Europe’s
employeesworkinpartnershipwithMagic
Bus,whichprovideschildrenfrom
marginalisedcommunitieswith
opportunitiesforlearning,leadingand
earningthroughasport-focusedactivity
curriculum,mentorshipandemployability
programmes.Thisyearthebusinessin
Mumbaihelped1,826studentsinrural
areastakemoreinterestandgainmoreby
introducingamechanismforlearningby
seeinganddoingratherthanjustlearning
frombooks.

Secondary school scholarships 
across Africa
InournewmarketsinAfricawehave
committedtoprovidesupportfor
academicallyablebutfinancially
disadvantagedhighschoolstudents,and
tohelpbuildcapacityfortrainingin
actuarialsciencesatlocaluniversities.

Prudentialhasworkedwithanumberof
charitiesoperatinginGhana,Kenya,
UgandaandZambiabyfunding
educationalprogrammesandprojects
since2014.Theseprogrammeshave
focusedonallowingvulnerablechildrenin
thesecountriestoaccessquality
education,throughtheprovisionof
scholarshipawards.

Disaster readiness and relief
Regional commitment to disaster 
preparedness with Safe Steps
Asalifeinsuranceandassetmanagement
company,ourcorebusinessistheprovision
ofprotection,securityandriskmitigationto
individualsandfamilies.Wefocuson
disasterreliefandpreparednessinourAsia
markets,asAsiaPacificistheworld’smost
disaster-proneregion.Prudence
FoundationisworkingwithNGOsand
governmentstohelpcommunitiesbetter
prepareforsuchdisastersbeforethey
strike,aswellasprovidingsupportattimes
ofemergencyresponseandrecovery.

SafeStepsNationalDisasterswaslaunched
in2014,andisafirst-of-its-kindpan-Asian
publicserviceinitiativetoenhancedisaster
preparednessandawarenessthroughthe
disseminationofeducationalsurvivaltips
fornaturaldisasters.Itisamulti-platform
programmeincludingon-airvideo
messages,aninformativewebsiteand
educationalcollateralthatcanbeshared
amongcommunities.Coretothe
programmeisaseriesof60-second
educationalvideosthatadviseindividuals
andhouseholdsonwhattheyshoulddo

0
2

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

Amy’s story
PrudentialSkillsforLifeprogramme
InpartnershipwiththeTransformationTrust,anationaleducation
charity,staffvolunteersforthePrudentialSkillsforLifeprogramme
providedmentoringsupporttodisadvantagedyoungpeopleaged
16to17astheypreparedtomoveintofurthereducationorthe
worldofwork.Thevolunteerssharedtheirskillsandexpertiseon
topicsincludingCVwriting,bodylanguage,communicationand
preparingforaninterview.

AmyBrocklehurst,DirectorofGroupStrategyandCorporate
DevelopmentatPrudentialsaid‘TheTransformationTrustisa
fantasticcharitygivingrealopportunitiestodisadvantagedyoung
peopleasdemonstratedbythePrudentialSkillsforLife
programme.Thestudentswerearealinspirationanditwas
fantastictoseethemgrowinconfidence’.

Studentsdescribedhowthesupporthashelpedthempreparefor
furthereducationandtheworkplace,andaccordingtothe
TransformationTrust,86percentofstudentsfelttheprogramme
helpedpreparethembetterforlifeaftersixthform.

www.prudential.co.uk

AnnualReport2016  Prudential plc 65

	
	
	
	
when disasters strike. In 2015, Prudence 
Foundation launched its second Safe Steps 
programme, Safe Steps Road Safety, in 
partnership with National Geographic 
Channel and the Fédération Internationale 
de L’Automobile and endorsed by the 
International Federation of the Red Cross.

The programme has been well received 
and a number of partnerships across Asia 
have spread the campaign, including 
free-to-air channels, radio stations and 
cinema. Through these partnerships, Safe 
Steps currently has a potential reach of 
200 million people a day in Asia. 

Safe Schools programme
Prudence Foundation continues its support 
of the Safe Schools programme, partnering 
with Plan International and Save the 
Children in Cambodia, Indonesia, the 
Philippines, Thailand and Vietnam. The 
programme focuses on capacity-building 
for students, teachers and local community 
members on disaster preparedness, 
placing schools at the heart of building a 
culture of disaster preparedness within 
communities. The programme trains 
students and their teachers in key disaster 
management skills and supporting the 
organisation of disaster simulations and 
evacuation drills for students and their 
community. Since 2013, more than 70,000 
students and 18,000 teachers have 
participated. In 2017, the Prudence 
Foundation will continue to support this 
programme and explore further 
partnerships to increase its scale. 

Volunteering to build disaster-
resilient homes
Prudence Foundation continues to provide 
support to major emergency relief efforts 
across the region. In 2016, support was 
provided in Cambodia to emergency 
drought response efforts. The long-term 
commitment of the business to the 
Typhoon Haiyan recovery efforts in 
Bantayan Island was demonstrated by 
sending a team of volunteers to continue 
the building of new houses for the 
community. The first 64 houses have been 
completed and families have now moved 
in. Around 80 volunteers in June supported 
the construction of the final 62 houses, 
which were due to be completed by the 
end of the first quarter in 2017. In 
September, over 50 regional volunteers 

66

spent time in Vietnam to support the 
construction of a new school in Quang Binh 
province. This formed part of Prudential 
Vietnam’s partnership with Plan 
International and the Vietnamese 
government, which are collaborating 
together to build new disaster-resilient 
schools in poor regions throughout 
the country. 

Emergency fund relief
Prudential has also been a Group-level 
supporter of Save the Children since 2010 
and is one of the Children’s Emergency 
Fund’s major supporters. This allows us to 
act swiftly when disasters occur in any of 
our markets and provides an instant, 
effective fundraising mechanism for 
employees when needed. In 2016 more 
than 98 allocations from the Fund were 
made to more than 46 countries and we will 
continue to support this partnership 
in 2017.

Social inclusion
Prudential RideLondon –  
social inclusion in the UK
In the past four years Prudential 
RideLondon has raised £41 million for 
charity and become one of the UK’s largest 
fundraising events. In 2016 alone, more 
than 740 charities benefited from riders’ 
fundraising. We have renewed our 
sponsorship for a further three years 
to 2018. 

As title sponsor, in 2016 we partnered with 
three charities – Teach First, Greenhouse 
Sports and the Invictus Games Foundation 
– to provide aspirational challenges for 62 
young people and injured service 
personnel tackling Prudential RideLondon 
for the first time. We provided support 
including bikes, equipment and training as 
well as employability and coaching 
workshops. Over £500,000 was raised as a 
result of fundraising from Prudential rider 
places by our charity partners and 
our employees. 

Prudential RideLondon has inspired many 
to take control of their health and well-
being. A BBC2 documentary called Fixing 
Dad featured Geoff Whitington, who was 
encouraged and supported by his sons to 
regain his health and reverse his Type 2 
diabetes through significant changes to his 
diet and lifestyle, including taking on the 

challenge of riding the Prudential 
RideLondon-Surrey 100. The Fixing 
Challenge will continue in 2017. 

We are developing a new Prudential 
RideLondon programme for 2017 in 
partnership with Teach First, which will use 
the event as a focal point to promote 
inclusion and help eradicate educational 
inequality. The new PruGOals programme 
will have national reach, working with more 
than 15 schools with an increased focus on 
well-being and mental health. 

Employee fundraising
Jackson employees are actively engaged in 
our commitment to communities by taking 
part in programmes such as the Jackson 
National Community Fund Advisory 
Committee and the employee-nominated 
matching programme. The Jackson 
National Community Fund supports 
charities that help the elderly and children 
through quarterly grants in communities 
where Jackson’s four largest offices are 
located. Jackson’s matching programme 
offers a two-to-one match on all employee 
donations made to approved charities. 
This programme ensures that causes 
important to employees are given 
charitable consideration and that Jackson’s 
support is received by responsible 
organisations where funding will create 
a significant impact.

The elderly in the community
Prudential UK is a long-standing partner 
of Age UK, working to make a difference 
to the lives of the elderly. Building on 
the successful Planning for Later Life 
programme the business has launched 
a new programme – Later Life Links. 
This is focused on supporting older 
people in six communities across the 
UK to become more involved in their 
communities, through the provision of 
long-term companionship, advice and 
practical support.  

Apprenticeships in the UK
Youth unemployment is a huge social 
challenge. As one of the most respected 
brands in the UK, Prudential is taking a 
major role in helping to shape future job 
prospects for young people. Over the past 
three years we have recruited 178 young 
people to our apprenticeship programme, 
providing them with important work and 

Prudential plc  Annual Report 2016 www.prudential.co.ukCorporate responsibility reviewContinuedJackline’s story
Prudential Scholarship programme, Kenya
Jackline is the sixth of eight siblings. She lives in rural 
Oloitokitok, and is the first child in her family to go to 
school, which is something she is very proud of. She 
was fortunate to attend primary school, as Masai 
children are normally expected to take on herding and 
childcare responsibilities, but did not anticipate that it 
would be possible for her to continue her education, as 
her mother is the sole provider for the whole family. 

Through the Prudential Scholarship programme with 
the Kenya Education Fund, Jackline now attends St. 
Clare Girls’ High School, where she has taken a keen 
interest in civil engineering and wants to continue her 
studies so that she is able to support her community 
and country by advancing infrastructure.

‘My friend Beatrice was married when she finished 
class eight because her parents did not have the 
money for fees and she now has a child. I know I was 
also very close to sharing the same story. That is why 
words can’t possibly explain how grateful I am to 
Prudential, because now I know my dreams will come 
to life.’

life skills and starting them on the first step 
of their careers. 

Support for disadvantaged 
communities
M&G continues to care for and enable 
disadvantaged communities near to its 
offices and during 2016 more than 200 
charities received support either by 
donation or as a result of employee 
volunteering. In 2016, M&G held its first 
City Giving Week, an onsite event which 
each day showcased and highlighted the 
services provided by charities that had 
received support. The Lord Mayor of the 
City of London attended M&G’s event as 
part of his initiative to promote the varied 
charitable activities undertaken by City 
businesses. 

Colleague engagement
Successful volunteering programme 
– Chairman’s Challenge
Many of our employees play an active role 
in their communities through volunteering, 
charitable donations and fundraising. In the 
UK, the US and Asia we offer our 
employees the opportunity to support 
charities through payroll giving. 

Chairman’s Challenge is our flagship 
international volunteering programme, 
bringing together people from across the 
Group to help in their communities. 
Colleagues from across the Group give 
their time and skills to support our global 
charity partners, including Plan 
International, Help Age International and 
Junior Achievement.

The programme continues to appeal to 
colleagues, with the number of volunteers 
signing up increasing year-on-year. From 
its launch in 2006, when 2,603 employees 
signed up, volunteer numbers have 
increased by 208 per cent. Last year, 8,011 
colleagues around the world took part, 
volunteering over 27,000 hours to support 
30 projects, benefiting over 92,000 
individuals across the world.

Each volunteering project focuses on one 
or more of our CR priorities and allows us to 
support both large, well established 
charities and innovative, smaller-scale 
activities with volunteers as well as 
financial support. Prudential donates £150 
to our charity partners for every employee 
who registers for the programme. Charity 
partners use this money to seed-fund 
charitable projects for Prudential 
volunteers. Each year employees across 
the Group are involved in the voting 
process to decide on the most innovative 
projects, which receive extra funding 
towards their charitable objectives.

Volunteering across the Group
As well as volunteering efforts on behalf of 
the Chairman’s Challenge, employees 
around the Group volunteered on a huge 
range of other charitable projects, from 
providing relief following disasters to 
mentoring schoolchildren, supporting the 
elderly and skills-sharing. In 2016, 
employees across the Group volunteered 
in their communities on a range of projects, 
providing a total of 83,284 hours of 
volunteering, up from 51,979 hours in 

2015. This includes the Chairman’s 
Challenge hours. We recognise that 
employee volunteering brings benefit not 
only to the charities but also to the 
development of our people, and we 
actively encourage colleagues to 
participate in our programmes.

Charitable donations
We calculate our community investment 
spend using the internationally recognised 
London Benchmarking Group (LBG) 
standard. This includes cash donations to 
registered charitable organisations, as well 
as a cash equivalent for in-kind 
contributions.

In 2016, the Group spent £20 million 
supporting community activities. The 
direct cash donations to charitable 
organisations amounted to £16 million, of 
which approximately £5 million came from 
our UK and EU operations, which are 
principally our UK insurance operation and 
M&G. The remaining £11 million was 
contributed to charitable organisations by 
Jackson National Life Insurance Company, 
Prudential Corporation Asia and Prudential 
Africa.

The cash contribution to charitable 
organisations from our UK and EU 
operations is broken down as follows: 
education £2,667,000; social, welfare and 
environment £2,036,000; cultural 
£142,000; and staff volunteering £88,000. 

The balance includes in-kind donations 
and is prepared in accordance with LBG 
guidelines. This included more than 10,675 

67

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportemployees (including 8,011 who 
volunteered for the Chairman’s Challenge) 
who dedicated more than 83,284 hours of 
volunteer service in their communities. 
Furthermore, over £460,000 was donated 
across the Group by our employees 
through our payroll giving scheme. 

Political donations 
It is the Group’s policy neither to make 
donations to political parties nor to incur 
political expenditure, within the meaning 
of those expressions as defined in  
the UK Political Parties, Elections and 
Referendums Act 2000. The Group did  
not make any such donations or incur any 
such expenditure in 2016.

Valuing our people
At Prudential we encourage an inclusive 
working environment where we develop 
our talent, reward great performance and 
recognise our differences in order to 
continue to deliver outstanding results  
for our customers, shareholders and 
communities. This is achieved through our 
continued focus on diversity and inclusion, 
talent development and performance 
and reward. 

Diversity and inclusion
Prudential believes that diversity of 
experience, thought and background is 
vital to success, both today and in the 
future. The Board has therefore decided 
to make diversity and inclusion one of the 
strategic objectives for Prudential and 
appointed Penny James, Group Chief Risk 
Officer, to act as executive sponsor for 
diversity and inclusion.

Our policies and plans support an inclusive 
culture sensitive to the needs of all 

employees. We protect all our employees 
against discrimination and provide 
opportunities for our people regardless of 
their age, caring responsibilities, disability 
status, ethnicity, gender, religion or sexual 
orientation. We make appropriate disability 
adjustments as required, and provide training 
and career development opportunities for 
all. We give full and fair consideration and 
encouragement to all applicants with 
suitable aptitude and abilities. 

We aim to foster a working environment 
where individuals are empowered and 
differences recognised. We aspire that 
over time our senior management better 
represents the experiences and 
background of our customers and 
stakeholders. 

The Board monitors progress on diversity 
and inclusion through quarterly updates 
and the annual talent review process.

We have a strategic, long-term approach to 
diversity and inclusion at Group level and in 
each business unit and we invest in 
targeted activity across 10 priority areas 
ranging from diversity and inclusion-
focused development through support for 
various affinity groups, including, among 
others, ethnicity/nationality, gender, LGBT, 
disability, age, social mobility, parenting 
and care. Across our businesses, our 
commitment to diversity and inclusion is 
supported by initiatives such as reviews 
of pay and performance management 
consistency, providing training to staff 
and engaging with recruitment firms to 
mitigate unconscious bias, and awareness 
campaigns to diversify the pool of 
potential candidates. 

For example, in 2016, PCA rolled out the 
PRU+YOU programme to help colleagues 
to achieve personal well-being goals and 
promote family-friendly practices. Our 
North America business has expanded the 
existing College Relations initiative with the 
addition of partnerships with Morehouse 
College, Spelman College and Clark 
Atlanta University in order to support 
diversity of ethnicity at entry level. The 
apprenticeship programme offered within 
our UK insurance business continued to 
demonstrate its success and has recruited 
its fourth cohort. M&G further improved 
the nationality, academic and social 
diversity of its graduate schemes and for 
the first time ensured 50 per cent women 
on investments schemes. Group Head 
Office has increased its focus on gender 
diversity through development of talented 
women, with 46 per cent female 
participation in available talent 
programmes. Africa’s scholarship 
programme has supported the education 
of 628 children in Ghana and Kenya. 

We have further developed affinity 
networks: M&G Pride for LGBT employees 
and allies, and the UK-based Prudential 
Women’s Network. 

As part of our broad diversity and inclusion 
agenda, we have publicly committed to 
having at least 30 per cent of women in 
senior management by the end of 2021 and 
we have signed the HM Treasury Women 
in Finance Charter. As an important step in 
this direction, we aim to achieve 27 per cent 
female representation in senior 
management by the end of 2019.

Gender diversity within the senior leadership

76%

83%

Male

Female

2016

2016

24%

2012

2012

17%

68
68

Prudential plc  Annual Report 2016 

www.prudential.co.uk

Prudential plc  Annual Report 2016 www.prudential.co.ukCorporate responsibility reviewContinuedHeadcount

Notes

Total

Male

Female

Chairman and Independent 
Non-executive Directors

Executive Directors

Group Executive Committee (GEC)

Includes Executive Directors

Senior managers

Excludes the Chairman, all Directors and GEC 

members

9

7

13

93

Whole company 1

Includes the Chairman, all Directors and GEC 

23,673

members

=

=

=

=

=

7

5

11

71

2

2

2

22

11,139

12,534

1 

Excludes PCA joint ventures.

We believe in supporting human rights and 
acting responsibly and with integrity. Our 
policies are guided by the principles of the 
UN’s Universal Declaration of Human 
Rights and the International Labour 
Organisation’s core labour standards. 
These are also incorporated into our Group 
Code of Business Conduct, which sets out 
the Group values and expected standards 
of behaviour for all employees, and in our 
Group Outsourcing and Third Party Supply 
Policy. 

Talent development
People development is essential to deliver 
our strategy. The quality of leadership 
across the Group is fundamental to the 
future growth and success of the business 
and we therefore review our talent 
annually, and offer a range of programmes 
that enable our people to continue to grow 
and develop. The majority of our 
programmes are managed by our business 
units, while Group Human Resources 
focuses on tailored programmes for senior 
leaders across the organisation, succession 
planning for senior roles and development 
of our leadership talent pipeline. We invest 
in succession planning for our leaders and 
critical specialists, and segment our talent 
to identify short-, medium- and long-term 
successors. We support them with the 
appropriate development and career 
planning, to ensure that we maintain an 
appropriate balance of internal progression 
and external hires. 

Individually tailored development offerings are 
provided for our most senior executives so 
they are well prepared to deliver the long-term 
ambitions of the Group. In 2016, more than 
143 senior high-potential individuals 
participated in our Group-wide leadership 
development programmes ‘Impact’ and 
‘Agility’. These programmes have been 
developed in partnership and co-delivered 
with world-leading academic institutions. 

Within our businesses there are many 
examples of our continuing commitment to 
talent development. Prudential 
Corporation Asia develops CEOs with 
programmes such as cross-company 
experience, which are continually 
reviewed, incorporating new thinking and 
future capabilities as required. In the US, 
Jackson University provides a highly 
customisable approach for associates’ 

personal development and professional 
learning; and Prudential UK provides a fully 
differentiated management development 
offering, distinguishing the requirements 
of aspiring managers and experienced 
leaders. M&G Real Estate supports career 
development through a fund manager 
job-shadowing programme; and Group 
Head Office provides innovative 
programmes designed in partnership with 
top academic institutions, which offer 
leadership development and the 
opportunity to gain valuable experience 
through relevant business projects. 

Employee engagement  
An array of initiatives are in place within our 
different businesses to drive employee 
engagement. Depending on the business 
this engagement can start as soon as a new 
employee joins us, with an induction 
programme to learn about the history and 
strategy of the Group. Throughout the 
employee’s career, additional opportunities 
may include being offered a number of 
high impact training sessions as well as 
workshops on resilience, managing energy 
and enhancing productivity. 

Each of our businesses manages its own 
intranet, providing all employees with 
access to regular updates, articles and 
internal and external news items relevant 
to the business and its geographical 
location. Each intranet also gets updated 
with material news from across the Group. 

Some of our businesses hold regular 
employee open-forums with senior 
management, conduct yearly engagement 
surveys or organise away-days to discuss 
the business, our performance and internal 
management. Any highlighted issues are 
then used to improve the way in which we 
work. In addition, there are informal 
opportunities to meet senior managers and 
facilities to network with both peers and 
senior leaders across functions; and 
well-being programmes to support 
sustainable high performance. We also 
have policies to encourage and support 
volunteering for charitable causes. The 
success of our efforts has again been 
recognised internally and externally. 

In addition, our businesses in the UK have 
a long-standing relationship with the 
union Unite.

We encourage volunteering through 
which our employees can support our 
communities and acquire new skills. 
See page 67 for further details.

Performance and reward
Our reward packages are designed to 
attract, motivate and retain high-calibre 
people across all levels. Each individual 
contributes to the success of the Group and 
should be rewarded accordingly. 

We recognise and reward high 
performance while operating a fair and 
transparent system of reward. Reward is 
linked to the delivery of business goals and 
expected behaviours and we ensure that 
rewards for our people are consistent with 
our values and do not incentivise 
inappropriate risk taking. To enable this, 
employees are not only regularly assessed 
on ‘what’ they have achieved, but also on 
‘how’ they did so. 

There are recognition initiatives running 
across our businesses, such as the 
Prudential Stars awards at Group Head 
Office, which are made to individuals 
nominated by their colleagues for 
outstanding examples of execution, impact 
and engagement. We also believe in the 
importance of giving employees the 
opportunity to benefit from the Group’s 
success through share ownership, and 
operate employee share plans for 
employees in the UK and Asia. This 
includes PruSharePlus, which enables 
employees in Asia to share in the longer-
term success of the business, and actively 
encourages share ownership and 
engagement.

Protecting the environment 
We carefully monitor our environmental 
impact and the management of 
environmental issues is an integral part of 
managing the total risks faced by our 
business. 

We have processes in place to measure and 
report on our global greenhouse gas 
(GHG) emissions, together with waste and 
water data for the 12 months, October 
through to September. In 2016, we 
increased our absolute GHG emissions 
from our occupied estate and company-
owned vehicles by 1 per cent to 72,568 
TCO2-e (2015: 71, 704 TCO2-e). The 

69

www.prudential.co.ukAnnualReport2016  Prudential plc	02		Strategic	reportincrease was driven by growth in our 
business and increased data centre activity. 
When normalised against net lettable floor 
area, our GHG emissions efficiency metric 
improved by 7 per cent to 123 kgCO2-e/m2 
in 2016 (2015: 132 kgCO2-e/m2) and 
12 per cent over the past three years 
(2013: 139 kgCO2-e/m2) driven through 
our energy efficiency efforts focusing on 
the larger properties in the portfolio. This 
data refers to Scope 1 and 2 only.

We continue to deploy energy 
management strategies across our 
business. A new 100 per cent renewable 
energy contract for electricity purchased 
for our UK occupied property estate was 
introduced during the year, replacing an 
earlier low carbon energy contract. Our US 
business increased the Energy Star 
performance score for its Corporate Head 
Office in Lansing by 80 per cent over the 
year, placing it in the top 20 per cent of its 
type in the country https://www.
energystar.gov/buildings/about-us 
following an earlier energy efficient re-fit. 
In Asia, we delivered our first LEED Gold 
certified refurbishment for our One Island 

East offices in Hong Kong through LED 
lighting, daylight sensors, energy and 
water-efficient appliances and a green 
‘living’ wall in reception. 

We maintained our sector positioning in 
key benchmarks, including the Carbon 
Disclosure Project, with a B rating in 2016 
(level with our peers), and ClimateWise, 
the insurance sector climate initiative 
managed by the Cambridge Institute for 
Sustainability Leadership, maintaining our 
position of ninth out of 19 participants 
www.cisl.cam.ac.uk/business-action/
sustainable-finance/climatewise. Our 
performance in ClimateWise against six 
core principles is independently audited. 

M&G Real Estate forms part of the M&G 
group of companies, the asset 
management arm of Prudential plc in the 
UK and Europe. Its approach to responsible 
property investment enables it to manage 
and respond to the growing range of 
environmental and social issues that can 
impact property values. It also helps M&G 
Real Estate to protect and enhance fund 
and asset performance for its clients. 
Responsible property investment is 

integrated within M&G Real Estate’s 
day-to-day investment practices. Carbon 
emissions from the investment portfolio of 
M&G Real Estate have halved over the past 
four years. It has achieved six Green Stars 
(2015: four Green Stars) in the 2016 Global 
Real Estate Sustainability Benchmark 
survey out of eight participating funds. 
M&G Real Estate’s progress can be found 
in its annual Responsible Property 
Investment report at www.mandg.co.uk/
institutions/realestate/responsible-
investing/

We expect continued developments on 
environmental factors in the years ahead, 
including increasing disclosure of 
climate-related risks and opportunities for 
financial companies. The work of the 
Financial Stability Board in particular could 
be a major development in the transition 
to a low-carbon economy, with its 
guidance on strategy, risk management, 
metrics and reporting on climate risks  
www.fsb.org/2016/12/fsb-welcomes-
task-force-consultation-on-
recommendations-for-climate-change-
disclosure/

Michele’s story
Jackson, US
Michele Fedewa, Jackson’s Strategic 
Support programme manager, has 
championed the adoption of recycling and 
composting programmes as part of Jackson 
Smartcycle in its Lansing offices. 

‘There has been a tremendous amount of 
interest for more recycling options in the 
office. The business sent approximately 
1,138,000lbs of refuse in Lansing to landfill 
in 2015 and the aim of this new programme 
is to reduce waste sent to the landfill to zero. 
Many of our associates are students at 
Michigan State University and already 
recycle on campus. I’ve had numerous 
employees reach out to me with ideas and 
questions about how we can make more of a 
difference environmentally. We’re thrilled to 
support this programme and see it make an 
impact on reducing our carbon footprint.’ 

70

Prudential plc  Annual Report 2016 www.prudential.co.ukCorporate responsibility reviewContinuedPrudential plc greenhouse gas 
emissions statement
We have compiled our greenhouse gas 
emissions data in accordance with the 
Companies Act 2006 (Strategic and 
Directors’ Reports) Regulations 2013.

We have included full reporting for Scope 1 
(direct emissions such as combustion of 
gas for heating fugitive emissions and 
emissions from owned vehicles) and Scope 
21 (indirect emissions for consumption of 

electricity, heat or steam) emissions where 
operational control of the emissions of the 
sources concerned was demonstrated. 

We have also reported on a number of 
Scope 3 emissions as a matter of best 
practice. These are emissions arising as a 
consequence of the activities of the 
company, but occur from sources not 
owned or controlled by the company. For 
the purpose of 2016 report, these Scope 3 
emissions include: business travel booked 

from the UK, global water consumption 
(occupied and investment properties) and 
waste. The waste reporting covers, all 
investment properties with operational 
control, UK and US occupied properties. 
We do not currently collect waste data for 
our occupied buildings in Asia and 
continental Europe. We are continuously 
working with our business units to review 
the extent of our Scope 3 reporting and 
increase where practicable.

Assessment parameters

Baseline year:  1 October 2014 to 30 September 2015 
Reporting year: 1 October 2015 to 30 September 2016

Assurance

Deloitte LLP has provided limited assurance over selected environmental metrics in 
accordance with the International Auditing and Assurance Standards Board’s (ISAE3000 
(Revised)) international standard. 
www.prudential.co.uk/responsibility/performance/external-assurance-of-responsibility-
reporting

Consolidation approach

Operational control.

Boundary summary

All entities and all facilities under operational control (including those owned) are 
included. 

Consistency with the financial statements

The reporting period (1 October 2015 to 30 September 2016) does not correspond with 
the Directors’ Report period (1 January 2016 to 31 December 2016). The reporting period 
was brought forward by three months to improve the availability of invoice data (which 
often lags by one month or more after the usage period) and reduce the reliance on 
estimated data. Prudential owns assets, which are held on its balance sheet in the financial 
statements, over which it does not have operational control. These are excluded from the 
data below. Assets not included on the balance sheet but held under an operating lease 
and where we have operational control are included.

Emission factor data source

We have used the UK DEFRA 2016 GHG Conversion Factors for Scope 1 and 3 reporting 
and the IEA GHG 2016 conversion factors for global Scope 2 reporting.

Assessment methodology

The Greenhouse Gas Protocol Corporate Accounting and Reporting Standard 2004. 

In 2016 Prudential reviewed its reporting methodology for Scope 2 (electricity) emissions 
in recognition of the release of the revised GHG Protocol Scope 2 Guidance that requires 
both location and market-based reporting. As the Group operates in a number of mature 
and emerging markets, the availability of market-based factors that met the necessary 
quality criteria was deemed insufficient for reporting, and as such our 2016 reporting 
continues to use the location-based factors already available.

Materiality threshold

5 per cent.

Intensity ratio

Kilograms of Carbon Dioxide Equivalent per metre squared (net lettable area).

Note
1  This is calculated using location-based methodology (GHG protocol).

71

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Emissions source

Scope 1 (tonnes CO2-e)

Scope 2 (tonnes CO2-e)

Scope 1 and Scope 2 (tonnes CO2-e)

Occupied Estate

Investments

Occupied Estate

Investments

Occupied Estate

Investments

2016

10,155

7,559

62,413

20,973

72,568

28,532

2015

8,409

8,845

62,695

28,691

71,104

37,536

2014

8,486

10,044

61,550

39,573

70,036

49,617

2013

6,019

13,062

65,730

42,079

71,749

55,141

Total Scope 1 and 2 (tonnes CO2-e)

101,100

108,640

119,653

126,890

Normalised Scope 1 and 2 (kg CO2-e/sq.m)1

Occupied Estate

Investments

Total Scope 1 and 2 (kg CO2-e/sq.m)

123

14

38

132

18

42

135

13

28

Scope 3 (tonnes CO2-e)

Occupied Estate

Investments

11,253

386

13,664

418

10,069

387

139

15

31

9,583

840

Total Scope 3 (tonnes CO2-e)

11,639

14,082

10,456

10,423

Total Scope 1, 2 and 3 (tonnes CO2-e)

Occupied Estate

Investments

83,821

28,918

84,768

37,954

80,105

50,004

81,332

55,981

Total Scope 1,2 and 3 (tonnes CO2-e)

112,739

122,722

130,109

137,313

Normalised Scope 1, 2 and 3 (kg CO2-e/sq.m)

Occupied Estate

Investments

Total Scope 1, 2 and 3 (kg CO2-e/sq.m)1

142

14

43

157

18

47

154

13

30

157

16

33

Note
1   Comparative 2015 data for normalised emissions have been restated due to a methodology change for accounting for floor area. Please refer to the Basis of reporting at  

www.prudential.co.uk/responsibility/performance/greenhouse-gas-emissions for further detail.

Due to the changing size and nature of the 
investment portfolio, absolute and 
normalised comparisons between years 
are not comparative. Net lettable area is 
reported for all properties held within the 
reporting period. In line with best practice, 

environmental data is collected for 
properties at acquisition and at date of 
divestment therefore comparisons for 
absolute change and normalised change 
are not directly comparative.

72

Prudential plc  Annual Report 2016 www.prudential.co.ukCorporate responsibility reviewContinued 
 
 
 
 
Risk assessment
For more information on the risks facing our 
business see page 50.

Supply chain management
It is our policy to work in partnership with 
third parties whose values and standards 
are aligned with our Group Code of 
Business Conduct.

Procurement practices in Prudential UK 
have been successfully accredited with the 
Chartered Institute of Purchasing and 
Supply certification, an industry 
benchmark of recognised good practice. 
Prudential will publish its Modern Slavery 
statement later in the year.

Accountability and governance 
for corporate responsibility

The Board
The Board regularly reviews the Group’s 
corporate responsibility performance and 
scrutinises and approves the Group 
corporate responsibility report and 
strategy on an annual basis.

Local governance
We believe that CR is best managed on the 
ground by our people running the 
businesses. In M&G, Jackson and 
Prudential UK there are governance 
committees in place – with senior 
management representation – that agree 
strategy and spend. In Asia, the Prudence 
Foundation has been established as a 
unified charitable platform to align and 
maximise the impact of community efforts 
across the region. The Prudence 
Foundation is governed by a statutory 
Board of Directors, under which a Board of 
Trustees operates as a decision-making 
forum, directing the management of the 
programmes in collaboration with our local 
markets, and ensuring that we maximise 
the value of our spend to local 
communities. 

Code of Business Conduct
Consideration of environmental, social and 
community matters is integrated in our 
Code of Business Conduct. Our code is 
reviewed by the Board on an annual basis. 
Refer to page 69 for more information. 

Strategic report approval 
by the Board of Directors
The strategic report set out on 
pages 9 to 73 is approved by the 
Board of Directors.

Signed on behalf of the  
Board of Directors

Mike Wells 
Group Chief Executive 
13 March 2017

73

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Governance    

76 Chairman’s introduction
77 Board of Directors
82 How we operate

82 Board roles and governance
84 Board decision making
86 Board effectiveness
88 Diversity
88 Shareholder engagement

89 Further information on Directors
90 Risk management and internal control
92 Committee reports
106 Statutory and regulatory disclosures
107 Additional information
108 Index to principal Directors’ report disclosures

0
3

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01  Group overview 02  Strategic report 03  Governance 04  Directors’ remuneration report 05  Financial statements 06  European Embedded Value (EEV) basis results 07  Additional information	
	
	
	
Chairman’s introduction

Strong, effective and 
transparent governance

Governance 
We keep our governance structures under 
constant review to ensure they suit the 
needs of our business and our 
stakeholders. This year we have increased 
the remit of the Nomination and 
Governance Committee to provide 
oversight of our material subsidiary boards. 
In 2015 we identified Prudential 
Corporation Asia Limited, The Prudential 
Assurance Company Limited, Jackson 
National Life Insurance Company (Jackson) 
and M&G Group Limited as material 
subsidiaries of our principal business units. 
Over the first half of 2016, we appointed 
independent non-executive directors to 
their boards, including board chairs and 
chairs of the subsidiary audit and risk 
committees. To support our new 
independent directors, we designed a 
reporting and governance framework. The 
focus in 2016 was on embedding this 
framework. Howard Davies, Ann 
Godbehere and I have established good 
communication links with our new material 
subsidiary chairs and material subsidiary 
risk and audit committee chairs. We 
continue to see benefits from the greater 
alignment of the governance within our 
subsidiary businesses. 

Looking forward
We have also focused further on the 
quality of our Environmental, Social and 
Governance Reporting in 2016 and I am 
pleased to announce that we will be 
publishing our first dedicated ESG report 
later this year. This report provides 
important information on our approach to 
managing the business in a sustainable 
fashion. It explains the actions to support 
this approach and the benefits we bring to 
our customers and stakeholders. We firmly 
believe this information, coupled with 
stakeholder engagement, improves the 
quality of the decisions we make.

However, we need to remain vigilant not 
only to our internal needs but also to 
external factors that may require decisions 
from the Board. It remains critical for the 
Board to have an understanding of and 
respond to policy debates in all markets 
in which we operate.

Culture of the Group
While the Board can ensure good decision 
making at an executive level, it is important 
that the same approach is taken throughout 
the organisation. The best way to achieve 
this is to ensure that we have a culture 
where managers at every level are 
accountable, stakeholder views are taken 
seriously and colleagues feel free to 
challenge decision making. We firmly 
believe the Board determines culture and 
the Board aims to exhibit the behaviour we 
expect from all. 

Stakeholders
I also oversee the balance of Board 
consideration between the interests of our 
shareholders, customers, employees and 
our other key stakeholders. An important 
part of this is the active shareholder 
engagement that we participate in every 
year. We were pleased to welcome 186 
shareholders to our Annual General 
Meeting in 2016 as well as holding frequent 
meetings with our institutional investors. 
The quality of our people is a key driver of 
our success. At Prudential, we create an 
environment in which our people find value 
and meaning in their work, and create 
shared value for our customers, shareholders 
and communities. The financial peace of 
mind that we help to provide to our 
customers remains the focus of Prudential’s 
purpose as a business. 

Finally, I believe that good governance is 
based on the right level of oversight and 
challenge. I hope that reading the reports 
of my Committee Chairs that follow will 
demonstrate to you the work we have done 
this year to ensure that oversight and 
challenge are in place, and, more 
importantly, the tangible and positive 
impact it has had on our business. The 
methodology and results of our 2016 Board 
evaluation are also set out on page 87.

Paul Manduca 
Chairman

Dear Shareholder
I am pleased to introduce our 2016 
Governance report, in which we 
update you on our governance of 
Prudential during the year. 

Good governance ensures decisions 
are made in the interests of the business and 
take into account the views of stakeholders, 
including our employees and our 
customers. Our strategy aims to achieve 
just this by ensuring we have a responsive 
governance framework that supports and 
challenges our executives’ decision making.

Board operations
As Chairman, I have responsibility for 
ensuring the Board process operates 
effectively and that we establish an 
appropriate ethos and culture at Board 
level, which set the tone from the top 
around the Group. 

Driving that culture means that, when we 
meet as a Board, I ensure that there is open 
debate and constructive and effective 
challenge of the issues under discussion. 
We test issues rigorously and we have a 
robust decision-making process. I am 
pleased to say that we have strong 
contribution from all Board members and 
challenge from our Non-executive 
Directors, and the diversity of experience 
in our Boardroom comes through in the 
discussions. This ensures our decisions are 
balanced and all the risks are considered.

Supporting our strategy
I also ensure that our governance supports 
our strategy and the long-term success of 
Prudential. This year specifically, the Board 
has overseen major transactions in support 
of our strategy: the initial public offering of 
our Indian joint venture, ICICI Prudential 
Life; commencing the divestment of our 
Korean life business; the launch of a global 
risk and portfolio management platform for 
our asset management businesses; and 
growing our African business to include 
Zambia. Every major transaction, including 
those in the smaller parts of our business 
such as Africa, is brought to the Board. In 
each case, management and the Board 
worked closely together to ensure the right 
information was provided and key risks 
were robustly challenged.

76

Prudential plc  Annual Report 2016 www.prudential.co.ukBoard of Directors

Paul Manduca 
Chairman
Appointment: October 2010
Chairman: July 2012
Committees: Nomination and Governance (Chair)
Age: 65

Relevant skills and experience
Paul has held a number of senior leadership 
roles. Notable appointments include 
serving as Chairman of the Association of 
Investment Companies (1991 to 1993), 
acting as founding CEO of Threadneedle 
Asset Management Limited (1994 to 1999), 
directorships of Eagle Star and Allied 
Dunbar, holding the offices of European 
CEO of Deutsche Asset Management 
(2002 to 2005), global CEO of Rothschild 
Asset Management (1999 to 2002), 
Chairman of Bridgewell Group plc and a 
director of Henderson Smaller Companies 
Investment Trust plc. Other previous 
appointments include the chairmanship of 
Aon UK Limited and JPM European Smaller 
Companies Investment Trust Plc.

From September 2005 until March 2011, 
Paul was a non-executive director of Wm 
Morrison Supermarkets Plc, including as 
Senior Independent Director, Audit 
Committee Chairman and Remuneration 
Committee Chairman. He was also a 
non-executive director and Audit 
Committee Chairman of KazMunaiGas 
Exploration & Production until the end of 
September 2012. 

Other appointments 
Paul is a member of the Securities Institute 
and Chairman of Henderson Diversified 
Income Limited and of the Templeton 
Emerging Markets Investment Trust 
(TEMIT). Paul is also Chairman of 
TheCityUK’s Advisory Council. 

Mike began his career at the brokerage 
house Dean Witter, going on to become a 
managing director at Smith Barney 
Shearson.

Michael Wells 
Group	Chief	Executive
Appointment: January 2011
Group Chief Executive: June 2015
Age: 56

Relevant skills and experience
Mike joined Jackson in 1995 and became 
Chief Operating Officer and Vice-
Chairman of Jackson in 2003. In 2011, he 
was appointed President and Chief 
Executive Officer of Jackson, and joined 
the Board of Prudential. 

During his leadership of Jackson, Mike was 
responsible for the establishment of the 
broker-dealer network National Planning 
Holdings and the development of Jackson’s 
market-leading range of variable annuities. 
He was also part of the Jackson teams that 
purchased and successfully integrated a 
savings institute, three broker-dealers and 
two life companies.

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Continued

Executive Directors

78

Nicolaos Nicandrou ACA 
Chief	Financial	Officer
Appointment: October 2009
Age: 51

Relevant skills and experience
Nic started his career at 
PricewaterhouseCoopers. Before joining 
Prudential, he worked at Aviva, where he 
held a number of senior finance roles, 
including Norwich Union Life Finance 
Director and Board Member, Aviva Group 

Financial Control Director, Aviva Group 
Financial Management and Reporting 
Director and CGNU Group Financial 
Reporting Director.

Other appointments
Nic is the Chairman of the European 
Insurance CFO Forum.

Penelope James ACA 
Group	Chief	Risk	Officer
Appointment: September 2015 
Age: 47

Relevant skills and experience
Penny qualified as a chartered accountant 
with Coopers & Lybrand Deloitte (now part 
of PwC) and then joined Zurich Financial 
Services, where she held a number of 
senior finance positions over 12 years. 
Before joining Prudential, Penny was 
Group Chief Financial Officer of Omega 
Insurance Holdings (formerly listed on the 
London Stock Exchange). Penny joined 

Prudential in 2011 as the Director of Group 
Finance, a position she held until her 
appointment to the Board in 2015. During 
that time, she was leading on the 
implementation of Solvency II. 

Other appointments
Penny serves as a non-executive director 
of Admiral Group plc and is a member of 
Admiral’s Audit and Nomination 
Committees.

John Foley 
Chief	Executive	of	Prudential	UK		
&	Europe
Appointment: January 2016
Age: 60

Relevant skills and experience
John spent over 20 years at Hill Samuel & 
Co, where he worked in every division of 
the bank, culminating in senior roles in risk, 
capital markets and treasury of the 
combined TSB and Hill Samuel Bank. 
He joined Prudential as Deputy Group 
Treasurer in 2000 and became Managing 
Director of Prudential Capital and Group 
Treasurer in 2001. During his career at 
Prudential, John has held the offices of 
Chief Executive of Prudential Capital, 

Group Chief Risk Officer, Group 
Investment Director and, since 2015, 
Chief Executive of Prudential UK & Europe. 
John first joined the Board of Prudential plc 
in 2011 and was reappointed in January 
2016, having stepped down during his time 
as Group Investment Director.

Prudential plc  Annual Report 2016 www.prudential.co.ukAnne Richards 
Chief	Executive,	M&G
Appointment: June 2016
Age: 52

Relevant skills and experience
Anne became an analyst for Alliance 
Capital in 1992 and then moved into 
portfolio management roles at JP Morgan 
Investment Management and Mercury 
Asset Management. She joined the Board 
of Edinburgh Fund Managers plc as Chief 
Investment Officer and Joint Managing 
Director in 2002 and continued in this role 
following Aberdeen Asset Management 
PLC’s acquisition of Edinburgh Fund 

Managers in 2003. Anne was Chief 
Investment Officer and Head of the EMEA 
region for Aberdeen Asset Management 
PLC, positions she held until February 
2016.

Other appointments
Anne is Chair of the Court of Edinburgh 
University and the CERN & Society 
Foundation, and a member of the Financial 
Conduct Authority Practitioner Panel. 

Barry Stowe 
Chairman	and	Chief	Executive	Officer		
of	the	North	American	Business	Unit
Appointment: November 2006
Age: 59

Relevant skills and experience
Barry joined Prudential in October 2006 
and was the Chief Executive of Prudential 
Corporation Asia until June 2015, leading 
Prudential’s Asian business through a 
period of major growth and development. 
Before joining Prudential, Barry was 
President, Accident & Health Worldwide 

for AIG Life Companies. He joined AIG in 
1995 after having held senior positions at 
Pan-American Life and Willis in the United 
States.

Other appointments
Barry is a member of the Board of Directors 
of the International Insurance Society.

Tony Wilkey 
Chief	Executive,		
Prudential	Corporation	Asia
Appointment: June 2015
Age: 57

Relevant skills and experience
Tony joined Prudential in 2006 as Chief 
Executive of Prudential Corporation Asia’s 
network of life insurance operations in Asia 
across 12 markets, a position he held until 
his appointment to the Board. Before 
joining Prudential, he served as Chief 
Operating Officer of American 
International Assurance (AIA), based in 
Hong Kong, overseeing AIA’s life 
companies in South-east Asia.

79

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Continued

Non-executive Directors

The Hon. Philip 
Remnant CBE FCA 
Senior	Independent	
Director
Appointment: January 2013 
Committees: Audit, 
Nomination and Governance, 
Remuneration
Age: 62

Relevant skills and 
experience
Philip was a senior adviser at 

Sir Howard Davies
Appointment: October 2010 
Committees: Audit, 
Nomination and Governance, 
Risk (Chair)
Age: 66

Relevant skills and 
experience
Sir Howard has a wealth of 
experience in the financial 
services industry, across the 

Credit Suisse, a Vice Chairman 
of Credit Suisse First Boston 
(CSFB) Europe and Head of the 
UK Investment Banking 
Department. He was twice 
seconded to the role of Director 
General of the Takeover Panel. 
Philip also served on the board 
of Northern Rock plc and as 
Chairman of the Shareholder 
Executive.

Other appointments
Philip is a Deputy Chairman of 
the Takeover Panel, a non-
executive director of Severn 
Trent plc and the Senior 
Independent Director of UK 
Financial Investments Limited. 
Philip is also Chairman of City 
of London Investment Trust plc 
and Chairman of M&G Group 
Limited, a subsidiary of 
Prudential plc.

Civil Service, consultancy, 
asset management, regulatory 
and academia. Sir Howard  
was previously Chairman of  
the Phoenix Group and an 
independent director of 
Morgan Stanley Inc.

Other appointments
Sir Howard is Chairman of the 
Royal Bank of Scotland and a 
Professor at Institut d’Études 
Politiques (Sciences Po). He is 
Chairman of the International 
Advisory Board of the China 
Securities Regulatory 
Commission and a member of 
the International Advisory 
Board of the China Banking 
Regulatory Commission.

Other appointments
Ann is a non-executive director 
of British American Tobacco 
p.l.c., Rio Tinto plc, Rio Tinto 
Limited, UBS Group AG and 
UBS AG.

Ann Godbehere FCPA 
FCGA
Appointment: August 2007 
Committees: Audit (Chair), 
Nomination and Governance, 
Risk
Age: 61

Relevant skills and 
experience
Ann began her career in 1976 
with Sun Life of Canada. 

Between 1996 and 2003, she 
held a number of CFO and CEO 
posts in different businesses 
within Swiss Re, including Chief 
Financial Officer of the Swiss 
Re Group. Ann also held 
directorships at Northern Rock,  
Atrium Underwriting Group 
Limited and Atrium 
Underwriters Limited, as well 
as Arden Holdings Limited.

David Law ACA
Appointment: September 
2015
Committees: Audit
Age: 56

Relevant skills and 
experience
David was the Global Leader of 
PwC’s insurance practice, a 
Partner in PwC’s UK firm, and 

worked as the Lead Audit 
Partner for multi-national 
insurance companies until his 
retirement in 2015. David has 
also been responsible for 
PwC’s insurance and 
investment management 
assurance practice in London 
and the firm’s Scottish 
assurance division. 

Other appointments
David is a Director and Chief 
Executive of L&F Holdings 
Limited and its subsidiaries, 
the professional indemnity 
captive insurance group that 
serves the PwC network and 
its member firms. 

80

Prudential plc  Annual Report 2016 www.prudential.co.ukKaikhushru Nargolwala 
FCA
Appointment: January 2012 
Committees: Remuneration, 
Risk
Age: 66

Relevant skills and 
experience
Kai spent 19 years at Bank of 
America and was based in Hong 
Kong in roles as Group Executive 
Vice President and Head of the 
Asia Wholesale Banking Group 
during 1990 to 1995. He spent 10 
years working for Standard 
Chartered PLC in Singapore as 
Group Executive Director 

responsible for Asia Governance 
and Risk during 1998 to 2007. Kai 
was Chief Executive Officer of 
the Asia Pacific Region of Credit 
Suisse AG during 2008 to 2010. 
Kai previously served on the 
Board of Singapore 
Telecommunications Limited, 
Standard Chartered plc, Credit 
Suisse’s Executive Board, the 
Board of Tate and Lyle plc and 
Visa International’s Asia Pacific 
Advisory Board.

Other appointments
Kai is the Chairman of Clifford 
Capital Pte. Ltd., a company 
supported by the Singapore 

government to facilitate the 
financing of long-term 
cross-border projects of 
Singapore-based companies. 
He is also a non-executive 
Director of Credit Suisse Group 
AG and a non-executive 
Director of PSA International 
Pte Ltd. Additionally, Kai is the 
Chairman of the Governing 
Board of the Duke-NUS 
Medical School. He serves on 
the Board of the Casino 
Regulatory Authority of 
Singapore. He is also Chairman 
of Prudential Corporation Asia 
Limited, a subsidiary of 
Prudential plc.

Anthony Nightingale 
CMG SBS JP
Appointment: June 2013 
Committees: Nomination 
and Governance, 
Remuneration (Chair)
Age: 69

Relevant skills and 
experience
Anthony spent his career in 
Asia, where he joined the 
Jardine Matheson Group in 
1969, holding a number of 
senior positions before joining 

the Board of Jardine Matheson 
Holdings in 1994. He was 
Managing Director of the 
Jardine Matheson Group from 
2006 to 2012. 

Other appointments
Anthony is a non-executive 
director of Jardine Matheson 
Holdings and a number of other 
Jardine Matheson group 
companies. Other directorships 
include Schindler Holding 
Limited, Vitasoy International 
Holdings Limited and Shui On 

Land Limited. Notable 
appointments include: Hong 
Kong representative to the 
APEC Business Advisory 
Council, Chairman of The Hong 
Kong-APEC Trade Policy Study 
Group, member of the 
Securities and Futures 
Commission Committee on 
Real Estate Investment Trusts, 
member of the UK-ASEAN 
Business Council Advisory 
Panel, and non-official member 
of the Commission on Strategic 
Development in Hong Kong.

Alice Schroeder
Appointment: June 2013 
Committees: Audit
Age: 60

Relevant skills and 
experience
Alice began her career as a 
qualified accountant at Ernst & 
Young. She joined the Financial 
Accounting Standards Board as 

a manager in 1991, overseeing 
the issuance of several 
significant insurance 
accounting standards. From 
1993, she led teams of analysts 
specialising in property-
casualty insurance as a 
Managing Director at CIBS 
Oppenheimer, PaineWebber 
(now UBS) and Morgan 

Stanley. Alice was also an 
independent board member of 
the Cetera Financial Group. 

Other appointments
Alice is a non-executive 
director of Bank of America 
Merrill Lynch International. She 
is also CEO and Chairman of 
WebTuner Corp.

Lord Turner FRS
Appointment: September 
2015 
Committees: Risk
Age: 61

Relevant skills and 
experience
Lord Turner began his career 
with McKinsey & Co, advising 
companies across a range of 
industries. He has served as 
Director-General of the 

Confederation of British 
Industry, Vice-Chairman of 
Merrill Lynch Europe, 
Chairman of the Pensions 
Commission and as a non-
executive director of Standard 
Chartered Bank. Lord Turner 
was Chairman of the UK’s 
Financial Services Authority 
(FSA), a member of the 
international Financial Stability 
Board and a non-executive 
director of the Bank of England.

Other appointments
Lord Turner has been a 
crossbench member of the 
House of Lords since 2005. 
Other appointments include 
OakNorth Bank, Chairman of 
the Institute for New Economic 
Thinking, Chair of the Energy 
Transition Commission, and 
Visiting Professor at both the 
London School of Economics 
and the Cass Business School.

The Board appointed John Foley as Executive Director and Chief Executive of Prudential UK & Europe in January 2016 and Anne 
Richards as Executive Director and Chief Executive, M&G in June 2016.  Alistair Johnston retired as a Non-executive Director at the 
conclusion of the 2016 Annual General Meeting and Michael McLintock retired as an Executive Director and Chief Executive, M&G in 
June 2016. All Directors will stand for election or re-election at the 2017 Annual General Meeting except Ann Godbehere, who will have 
served for nine years since her election by shareholders in 2008.  Proposals for elections and re-elections are supported by the annual 
review of the performance of each Director, which concluded that all Directors continue to perform effectively.

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Board roles and governance

Prudential has dual primary listings in the UK and Hong Kong, and has therefore adopted 
a governance structure based on the UK Corporate Governance Code and the Hong Kong 
Corporate Governance Code. 

Responsibility for governance lies with the Board. The descriptions below explain Board roles 
and how duties are fulfilled. 

Chairman

Paul Manduca
 — Overall responsibility for leadership of the Board and 

ensuring its effectiveness 

 — Responsible for setting the Board’s agenda, ensuring the 

right focus and promoting constructive debate

 — Responsible for making recommendations to the 
Nomination and Governance Committee for the 
appointment of Directors, and ensuring appropriate 
induction and ongoing development of Board members 

 — Leading the Board in determining appropriate corporate 

governance and business values

 — Meeting regularly with the Non-executive Directors, 

without the Executive Directors present

 — Key contact point for the independent chairs of the Group’s 

material subsidiaries

 — Representing the Company with external stakeholders and 
acting as key contact for shareholders and regulators to 
ensure effective communication on governance and 
strategy

 — Paul works closely with the Group Chief Executive and the 
Company Secretary to ensure effective Board governance 
and operation. This included ensuring that Board meetings 
have the right focus, that enough time is allocated for the 
discussion of agenda items, in particular strategic issues, 
and that Directors receive timely and relevant information

 — Paul plays a leading part in the identification of potential 

candidates for Board succession, working closely with the 
Group Chief Executive in the succession planning process 
for Executive Directors

 — Paul focuses on promoting a culture of openness and 

debate among Directors, helping to build and maintain 
constructive relationships between the Executive and 
Non-executive Directors. When chairing Board meetings, 
Paul ensures that all views are heard and that the Non-
executive Directors have an opportunity to challenge 
management constructively

 — During the year, Paul met with the Non-executive Directors 
without the Executive Directors being present, on five 
occasions

 — Paul meets regularly with the independent chairs of the 

Group’s material subsidiaries

 — Externally, Paul has a regular programme of meetings with 

major shareholders throughout the year

 — Paul plays a key role in the Group’s engagement with 

regulators

82

Prudential plc  Annual Report 2016 www.prudential.co.ukGroup Chief Executive

Senior Independent Director

Mike Wells
 — Responsible for the operational management of the 

Philip Remnant
 — Acting as sounding board for the Chairman

Group, on behalf of the Board

 — Leading the Executive Directors and other senior 
executives in the management of all aspects of the 
day-to-day business of the Group 

 — Responsible for implementation of the Board’s decisions

 — Establishing processes to ensure operations are compliant 

with regulatory requirements 

 — Mike sets policies, provides day-to-day leadership and 
makes decisions on matters affecting the operation, 
performance and strategy of the Group, seeking Board 
approval for matters reserved to the Board

 — Mike chairs the Group Executive Committee (GEC), 

which comprises the Executive Directors and the Group 
functional heads. The Executive Committee supports Mike 
in the operational management of the Group, providing the 
expertise to fulfil the strategic objectives set by the Board

 — Mike works closely with the Executive Directors in 

developing the Operating Plan, for approval by the Board 

 — Mike keeps in close contact with the Chairman and 

ensures he is briefed on key issues

 — Mike meets with the Group’s key regulators worldwide

 — Leading the Non-executive Directors in conducting the 

Chairman’s annual evaluation 

 — Being available to shareholders to address concerns not 

resolved through normal channels

 — Philip kept in close contact with the Chairman throughout 

the year

 — Philip held meetings in Q1 2017 with the Non-executive 

Directors to review the Chairman’s performance 

 — Philip holds meetings throughout the year with Non-

executive Directors as needed, without management 
being present 

 — In 2016, Philip offered meetings to Prudential’s key 

shareholders to provide them with an additional channel 
of communication

Committee Chairs

Non-executive Directors

 — Responsible for leadership and governance of the Board’s 

 — Responsible for providing constructive and effective 

principal Committees

challenge

 — Responsible for setting the agenda for Committee 

 — Contributing to the development of proposals on Group 

meetings and reporting on the Committees’ activities 
to the Board

strategy, offering input based on individual and collective 
experience

 — Audit and Risk Committee Chairs act as key contact points 

 — Responsible for scrutinising the performance of 

for the independent chairs of the audit and risk 
committees of the Group’s material subsidiaries

 — The Committee Chairs worked closely with the Company 

Secretary and management to ensure Committee 
governance continued to be effective throughout the year

 — Each Committee Chair provided a written update of 

Committee business to the Board, followed by a verbal 
update after each Committee meeting

 — Ann Godbehere, the Audit Committee Chair, and Howard 
Davies, the Risk Committee Chair, commenced quarterly 
meetings with chairs of the audit and risk committees of 
the material subsidiaries during 2016 and provided 
updates to the Audit and Risk Committees respectively

management in meeting agreed goals and objectives

 — Serving on principal Board Committees

 — The Non-executive Directors have engaged throughout 

the year with the Executive Directors and management, at 
Board and Committee meetings, as part of site visits, 
through training sessions and on an informal basis

 — They contributed to the development of strategic options 
through one-to-one meetings with the Group Strategy 
team and participated in the annual Strategy Away Day 

 — All Non-executive Directors serve on at least one of the 

principal Board Committees

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Continued

Board decision making
 — The Board is collectively responsible: 

 – To shareholders for the long-term success of the Company and, in particular, for setting the Group’s strategy and risk appetite;

 – For providing leadership within a framework of effective controls; and

 – For monitoring management’s performance against strategic goals and ensuring appropriate resources are available to achieve 

these goals.

 — When making decisions, the Board has due regard to the balance of interests between shareholders, employees, customers 

and community.

 — The Board operates in accordance with relevant corporate governance codes and has established a number of principal 
committees comprising Non-executive Directors to ensure Board duties are appropriately allocated between members.

 — The Group has established and regularly reviews a governance framework designed to promote appropriate behaviours across 

the Group to ensure prudent management and protection of the interests of shareholders, customers and other key stakeholders.

 — As part of the governance framework, the Board has established a control framework to identify significant risks and apply 

appropriate measures to manage and mitigate them (described more fully on pages 90 and 91).

 — The framework sets out the behaviours expected of the Group’s employees and requires all business units to seek delegated 

authority from the Board to carry out actions exceeding pre-determined limits or which could have a material effect on the Group. 

 — Specific key decisions have been reserved to the Board for decision. These include strategic decisions, determination of interim 
dividends and recommendation of final dividends to shareholders, approval of major transactions, approval of key financial 
reporting, approval of the overall risk appetite and capital and liquidity positions, and responsibility for the effectiveness of the 
system of internal control and risk management. 

Board

Nomination and 
Governance Committee

Audit  
Committee

Risk  
Committee

Remuneration  
Committee

Paul Manduca
 — Ensures that the Board 
retains an appropriate 
balance of skills to 
support the strategic 
objectives of the Group

Ann Godbehere
 — Responsible for the 

integrity of the Group’s 
financial reporting, 
including scrutinising 
accounting policies

 — Ensures that an 

 — Monitors the 

effective framework for 
senior succession 
planning is in place

 — Recommends 

appointments to the 
Board and its principal 
Committees and 
appointments of 
non-executive directors 
to the boards of material 
subsidiaries

 — Oversees the 

governance of material 
subsidiaries

effectiveness of internal 
control and risk 
management systems, 
including compliance 
arrangements 

 — Monitors the 

effectiveness and 
objectivity of internal 
and external auditors

 — Approves the internal 

audit plan and 
recommends the 
appointment of the 
external auditor

Howard Davies
 — Leads on and oversees 
the Group’s overall risk 
appetite, risk tolerance 
and strategy

 — Approves the Group’s 
risk management 
framework and 
monitors its 
effectiveness

 — Supports the Board  
and management in 
embedding and 
maintaining a 
supportive culture in 
relation to the 
management of risk

Anthony Nightingale
 — Recommends the 

Directors’ Remuneration 
Policy for approval by 
shareholders 

 — Approves the individual 
remuneration packages 
of the Chairman, the 
Executive Directors, 
other senior executives 
and the non-executive 
directors of material 
subsidiaries

 — Determines the overall 

Remuneration Policy for 
the Group

 — Reviews the design and 
development of share 
plans requiring 
shareholder approval 
and approves and 
assesses performance 
targets where 
applicable

  See Nomination 
and Governance 
Committee report 
on pages 92 to 94

  See Audit Committee 
report on pages 95 
to 102

  See Risk Committee 
report on pages 103 
to 105

  See Directors’ 

remuneration report 
on pages 111 to 157

Terms of reference for the principal Committees can be accessed at www.prudential.co.uk  
Each Committee reviews its terms of reference at least annually and recommends changes to the Board for its approval.

84

Prudential plc  Annual Report 2016 www.prudential.co.ukAuthority for the operational management of the Group’s businesses in order to implement Board strategy and decisions has been 
delegated to the Group Chief Executive for execution or further delegation by him. The Group Chief Executive is supported by the Group 
Executive Committee, which receives reports on performance and implementation of strategy for each business unit and discusses major 
projects and other activities related to the attainment of strategy. The members of the Group Executive Committee and their roles are set 
out on page 405. To manage the Group’s delegated authorities and to monitor material expenditure, the Group Chief Executive has 
established a Chief Executive’s Committee, which meets on a weekly basis. The Chief Executive of each business unit has responsibility 
for the management of that business unit.

Key areas of focus – how the Board spent its time
The Board met on 10 occasions during the year, which included meetings in Kuala Lumpur, Malaysia and Lansing, USA. At the overseas 
meetings, additional sessions were held outside of the formal Board meetings, to allow the Board to focus on the regional business operations 
and to spend time meeting local senior management. The Board also held a separate strategy event over two days during the year. 

The table below gives an overview of how the Board spent its time in 2016 and its key areas of focus.

Feb

Apr

May

Jun

Jul

Sep

Nov

Dec

Strategy and implementation
Full review of strategy

Strategic conclusions finalised

Operating plan review

Strategic objectives monitoring

Major projects

Review of operational performance 

Report from Committee Chairs

Financial reporting and dividends
Full year

Half year

Review of financial performance

Business unit reviews
PCA

Jackson

M&G

UK&E

PPMG

Africa

Regulation
ORSA, Solvency II, IMAP

CRO report

Regulatory and compliance update

Governance and stakeholders
Board evaluation tracking

Succession planning

Corporate responsibility report

Diversity and inclusion

Talent review

Feedback from Chair/NED investor meetings

Investor conference planning

Notes
1  Audit Committee.
2  Nomination and Governance Committee.
3  Remuneration Committee.
4  Risk Committee.
5 

Including meeting with regulators.

 1,2,3,4

 1,3,4

 1,4

 3

 1,4

 2,3,4

 1,2,4

 1,3,4

 5

At a number of meetings, the Board considered, and where appropriate approved, major projects. These included Prudential Africa’s 
opening in Zambia, with its acquisition of Professional Life Assurance; the listing of ICICI Prudential Life Insurance Company Limited, 
Prudential’s Indian joint venture with ICICI Bank; commencement of the sale of Prudential’s life business in Korea and the implementation 
of a global risk and portfolio management platform for the Group’s asset management businesses, working with BlackRock.

In addition to the eight full meetings outlined above, two further meetings were held to approve the final full and half year financial reports.

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Continued

Individual Directors’ attendance at meetings throughout the year is set out in the table below.

Board and Committee meeting attendance during 2016 

Number of meetings held 

Chairman
Paul Manduca

Executive	Directors
Mike Wells
Nic Nicandrou
Penny James
John Foley
Michael McLintock1 
Anne Richards2 
Barry Stowe
Tony Wilkey

Non-executive	Directors
Philip Remnant
Howard Davies
Ann Godbehere
Alistair Johnston3 
David Law
Kai Nargolwala
Anthony Nightingale
Alice Schroeder
Lord Turner

Board
10

Audit
Committee
10*

Nomination 
and 
Governance
Committee
4

Remuneration
Committee
6

Risk
Committee
8*

General 
Meeting
1

 10

10
10
10
10
4/4
6/6
10
10

10
10
10
4/4
10
10
10
10
9/10

–

–
–
–
–
–
–
–
–

10
10
10
6/6
9/10
–
–
10
–

4

–
–
–
–
–
–
–
–

4
4
4
–
–
–
4
–
–

–

–
–
–
–
–
–
–
–

6
–
–
–
–
6
6
–
–

–

–
–
–
–
–
–
–
–

–
8
8
–
–
8
–
–
7/8

1

1
1
1
1
1
–
1
1

1
1
1
1
1
1
1
1
1

* The Audit and Risk Committees held a joint meeting in addition to those listed, which was attended by all members from both Committees.

Notes
1  Michael McLintock retired as a Director on 6 June 2016.
2  Anne Richards was appointed as a Director on 7 June 2016.
3  Alistair Johnston retired as a Director from the conclusion of the Annual General Meeting held on 19 May 2016.

Board and Committee papers are usually provided one week in advance of a meeting. Where a Director is unable to attend a meeting, 
his or her views are canvassed in advance by the Chairman of that meeting where possible. 

Board effectiveness
Actions during 2016 arising 
from the 2015 review
During the year, the action points identified 
in respect of the 2015 evaluation were 
addressed and the Board received an 
update on progress against those actions in 
September 2016 and February 2017. The 
key themes of the 2015 evaluation are set 
out below.

Governance	of	subsidiary	boards –  
The 2015 Board evaluation recognised 
that, following the decision to appoint 
independent non-executive directors to 
certain of the Group’s larger subsidiaries, 
referred to as the material subsidiaries, 
more formal oversight of the governance 
arrangements for the material subsidiary 
boards would be required. In addition, 
a process for appointing the material 
subsidiary independent directors and the 
relationship between them and the 

86

Chairman and Chairs of the Group Audit 
and Risk Committees would need to be 
implemented.

In the first half of 2016, governance 
processes were established for the 
Chairman and the Audit and Risk 
Committee Chairs to meet with their 
material subsidiary counterparts and keep 
the Board appropriately updated. In 
addition, the Audit and Risk Committees 
receive written updates outlining the 
business discussed by the material 
subsidiary audit and risk committees. 

The Nomination and Governance 
Committee played a key part in the 
establishment and embedding of these 
governance processes. Regular progress 
updates were provided to the Board, which 
tracked alignment to regulatory 
expectations.

Post	action	reviews – The 2015 
evaluation noted that the Board should 
continue to analyse past decisions closely, 
testing assumptions and projections made 
in the past.

Reviews of certain past transactions were 
undertaken by the Risk Committee and the 
outcome was considered by the Board 
during its strategy discussions in June. 

The Board also discussed a full report of the 
Group’s past actions in Africa which 
allowed them to confirm the rationale 
behind the Group’s decision to invest in that 
region and the acquisitions made to date.

Board	papers – On Board processes, the 
2015 feedback highlighted the progress 
made during the year, in particular 
improvements in clarity of papers. This was 
another area of focus during 2016, with 
work undertaken to ensure that the right 
balance continued to be struck regarding 
the level of detail provided in papers, 
especially for technically complex matters. 
Concise papers assisted the Board in 
managing a growing agenda.

Prudential plc  Annual Report 2016 www.prudential.co.ukDuring the year, updates were issued to 
senior staff explaining the rationale for 
Board paper content guidelines, including 
a reminder of best practices and timelines. 
The review process for papers is designed 
to ensure all relevant aspects of Directors’ 
duties are addressed and consideration is 
given to risk, legal, regulatory and other 
appropriate stakeholder aspects.

Products	and	customers – The Board 
continued holding in-depth focus sessions 
on products and customers of the Group, 
primarily through Board visits to the 
business units. In 2016, these focus 
sessions took place when the Board visited 
its overseas operations, as more fully 
described below.

2016 review and actions 
for 2017
The performance evaluation of the Board 
and its principal Committees for 2016 was 
conducted internally at the end of 2016 and 
beginning of 2017, through a 
questionnaire. The findings were 
presented to the Board in February 2017 
and an action plan agreed to address areas 
of focus identified by the evaluation.

The review confirmed that the Board 
continued to operate effectively during the 
year and no major areas requiring 
improvement were highlighted. 

The performance during 2016 of the 
Non-executive Directors and the Group 
Chief Executive was evaluated by the 
Chairman in individual meetings. Philip 
Remnant, the Senior Independent Director, 
led the Non-executive Directors in a 
performance evaluation of the Chairman. 

Executive Directors are subject to regular 
review and the Group Chief Executive 
individually appraised the performance of 
each of the Executive Directors as part of 
the annual Group-wide performance 
evaluation of all staff.

The following themes were identified as 
areas for focus in 2017:

Subsidiary	governance – The Board 
evaluation recognised that the appointment 
of independent non-executive chairs and 
directors to the Group’s material 
subsidiaries had been well executed, and a 
good governance framework established. 
The Board’s focus for 2017 would be on 
ensuring good subsidiary governance was 
maintained and best governance practices 
were shared between the material 
subsidiaries. Ensuring that reporting by the 
material subsidiaries to the Board and its 
Committees continued to be of a high 
standard would also be emphasised.

Board	agenda – The Board agreed to 
continue to ensure time spent at its 
meetings reflected the Group’s strategic 
and operational priorities. One of the 
primary ways to achieve constructive 
debate is to ensure pre-Board preparation 
is of a very high standard with papers 
continuing to be delivered on time with 
succinctly presented facts creating, where 
needed, a clear decision path. The Board 
also agreed to build on the work done in 
2016 to further increase the Board’s focus 
on products and customers. 

Senior	employee	focus – The Board 
evaluation noted the number of successful 
internal promotions over 2015 and 2016, 
and that management’s focus was now on 
rebuilding strength in the senior 
management teams around the Group 
below GEC level. In 2017, the Board will 
ensure it remains properly updated in this 
area and that it continues to have 
opportunities to meet senior management 
across all the Group’s businesses.

Remuneration – The Board evaluation 
noted the growing complexity of 
remuneration across all UK-listed 
companies and also the pace of changes in 
these areas as a result of focus by 
government and institutional investor 
groups over recent months. The Board will 
implement an annual training session for 
any Non-executive Directors not on the 
Remuneration Committee to discuss the 
Directors’ Remuneration Policy and the 
remuneration structures contained in it, as 
well as broader market practice 
information.

The Board will track its progress in 
addressing these themes at its meetings 
throughout the course of 2017 and report 
on actions taken in its next Annual Report.

Directors’ development
The Chairman is responsible for ensuring 
that induction programmes are provided 
for all new Directors. These are tailored to 
reflect the experience of each Director and 
their position as either Executive or 
Non-executive Directors. Anne Richards’ 
induction was carried out by both Group 
and M&G, and included updates on the 
Group’s results, the role of the Board and 
its Committees, the Group’s key risks and 
the risk management framework, as well as 
the compliance environment in which the 
Group operates. M&G provided a detailed 
briefing on product range, the markets in 
which it operates and the overall 
competitive environment. 

The Chairman is also responsible for 
ensuring that all Directors update their 
skills, knowledge and familiarity with the 
Group. Directors regularly receive reports 
on the Group’s businesses and the 
regulatory and industry-specific 
environments in which it operates. All 
Directors have the opportunity to discuss 
their development needs as part of the 
annual Board effectiveness review and 
Directors are asked to provide a record of 
training received externally on an annual 
basis. 

In 2016, the Board took time for particular 
focus on the Group’s US and Asian 
businesses. During visits to the US and 
Malaysia, the Board received updates on 
key products and distribution, risks and 
performance in the US and in the Asian 
businesses, including regulatory 
developments and their potential impact 
on future business. The Board’s overseas 
visits also allowed the Directors to meet 
with the local senior management teams.

Kuala Lumpur, Malaysia
 — Prudential Malaysia

 – Overview of life insurance industry 
and comparative position in the 
marketplace

 – Products and strategy

 – Financial performance

 – Update on Takaful business: 

governance, performance, strategy

 — Asia financial performance, strategy 

and growth update, risk profile and risk 
function development, and HR planning

 — Overview of Eastspring Investments 

Lansing, USA
 — Regulatory update – impact of the 

Department of Labor’s fiduciary rule on 
Jackson and the industry

 — Jackson:

 – Comparative position in the 
marketplace and marketing

 – Products and operating environment

 – Financial performance

 – Risk function development

 — PPM America performance

 — Cyber security within the North 

American business

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Continued

The Board was kept updated on key 
political and regulatory developments, 
including Solvency II implementation and 
reporting, the US Department of Labor 
fiduciary rule, the Senior Insurance 
Managers Regime, the UK regulator’s 
thematic review of annuity sales and the 
implementation of the Market Abuse 
Regulation. In addition, Directors were 
provided with updates at each Board 
meeting on other legal and regulatory 
changes and developments that could 
impact the industry or the Group. 

Committee members received updates at 
Committee meetings on areas of particular 
relevance to the respective Committees 
and were kept updated on ongoing 
developments in regulations, as well as the 
impact these have on the Group. The Risk 
Committee received in-depth information 
on a number of business areas and 
products in 2016, focusing on the particular 
risks arising and how these are managed. 
Some of those topics were also shared with 
the Audit Committee to ensure it was 
appropriately briefed to assess any impact 
on financial reporting and internal control. 
In 2016, the Audit Committee and Risk 
Committee held a joint session in which 
they were provided with an update on the 
impact of Solvency II on the 2015 results. 

Diversity
Given the global reach of the Group’s 
operations, and our business strategy and 
long-term focus, the Board makes every 
effort to ensure it is able to recruit directors 
from different backgrounds, with diverse 
experience, perspective and skills. This 
diversity not only contributes towards 
Board effectiveness but is essential for 
successfully delivering the strategy of an 
international Group, as reflected in our 
Group Diversity and Inclusion Policy.

The Board is committed to recruiting the 
best available talent and appointing the 
most appropriate candidate for each role, 
while at the same time aiming for 
appropriate diversity on the Board. This 
approach informed the Nomination and 
Governance Committee’s ongoing 
activities carried out during 2016 in respect 
of succession planning for Executive and 
Non-executive Directors.

The Board does not endorse quotas as 
these may generate unintended 
consequences, but continues to commit to 
developing a robust and diverse talent 
pipeline and increasing representation of 
women in senior positions in the Group and 
on the Board. As part of this commitment, 
the Board may endorse relevant 
measurable objectives for increasing 
diversity. For example, in 2016 the Board 
decided to sign the HM Treasury Women 
in Finance Charter, with the aim to have in 
place at least 30 per cent women in senior 
management positions by the end of 2021.

Shareholder engagement
As a major institutional investor, the Board 
recognises the importance of maintaining 
an appropriate level of two-way 
communication with shareholders. 

The Company holds an ongoing 
programme of regular contact with major 
shareholders, conducted by the Chairman, 
to discuss their views on the Company’s 
governance. The Senior Independent 
Director offers meetings to major 
shareholders as needed and other 
Non-executive Directors are available to 
meet with major shareholders on request. 

Shareholder feedback from these meetings 
is communicated to the Board.

In addition, a full programme of 
engagement with shareholders, potential 
investors and analysts, in the UK and 
overseas, is conducted each year by the 
Group Chief Executive and the Chief 
Financial Officer, led by the Director of 
Strategy and Capital Market Relations. As 
part of this, a conference for investors and 
analysts has been held on a regular basis 
since 2010, with in-depth business 
presentations and opportunities for 
attendees to meet with members of the 
Board and senior management through the 
course of the event. Most recently, the 
Group held a conference for investors in 
November 2016. The Group Chief 
Executive, Chief Financial Officer and 
investor relations team also attend major 
financial services conferences to present to 
and meet with the Company’s 
shareholders. In 2016, as part of the 
investor relations programme, over 360 
meetings were held with approximately 800 
individual institutional investors across the 
UK, in continental Europe, the US and Asia. 

The Annual General Meeting is an 
opportunity for further shareholder 
engagement, for the Chairman to explain 
the Company’s progress and, along with 
other members of the Board, to answer any 
questions. All Directors then in office 
attended the 2016 Annual General 
Meeting. 

Details of the 2017 Annual General Meeting 
are available on www.Prudential.co.uk 
under ‘Investors’.

88

Prudential plc  Annual Report 2016 www.prudential.co.ukFurther information on Directors

Information on a number of regulations and processes relevant to Directors, and how these are 
addressed by Prudential, is given below.

Area

Prudential’s approach

Rules	governing	
appointment	and	removal

 — The appointment and removal of Directors is governed by the provisions in the Articles of 

Association (the Articles), the UK Corporate Governance Code (the UK Code), the Hong Kong 
Corporate Governance Code (HK Code) as appended to the Hong Kong Listing Rules (the HK 
Listing Rules) and the Companies Act 2006.

Terms	of	appointment

 — Non-executive Directors are appointed for an initial term of three years. 

 — Subject to review by the Nomination and Governance Committee and re-election by shareholders, 

it would be expected that Non-executive Directors serve a second term of three years. 

 — After six years, Non-executive Directors may be appointed for a further year, up to a maximum of 

three years in total. Reappointment is subject to rigorous review as well as re-election by 
shareholders at the Annual General Meeting.

 — The Directors’ remuneration report sets out the terms of the Non-executive Directors’ letters of 

appointment on page 133.

 — The Directors’ remuneration report sets out the terms of Executive Directors’ service contracts on 

page 132.

Independence

 — Prudential is one of the UK’s largest institutional investors. The Board does not believe that this 

compromises the independence of those Non-executive Directors who are on the boards of companies 
in which the Group has a shareholding. The Board also believes that such shareholdings should not 
preclude the Company from having the most appropriate and highest calibre Non-executive Directors. 

 — The independence of the Non-executive Directors is determined by reference to the UK Code and 
HK Listing Rules. Prudential is required to affirm annually the independence of all Non-executive 
Directors under the HK Listing Rules and the independence of its Audit Committee members 
under Sarbanes-Oxley legislation. 

 — For the purposes of the UK Code, throughout the year, all Non-executive Directors were 

considered by the Board to be independent in character and judgement and to have met the criteria 
for independence as set out in the UK Code.

 — All the Non-executive Directors are considered independent for the purposes of the Company’s 

Hong Kong listing, and each Non-executive Director provides an annual confirmation of his or her 
independence as required under the HK Listing Rules. The Company has considered David Law’s 
position and has deemed him to be independent from 1 July 2016, being the date one year 
following his retirement from PwC, for the purposes of the HK Listing Rules and HK Code.

 — There were no other material factors that were deemed to affect the Non-executive Directors’ 

independence.

 — In relation to the provisions of the UK Corporate Governance Code and HK Listing Rules, the Board 
is satisfied that Ann Godbehere and David Law have recent and relevant financial experience. 

 — The Board has determined that Ann Godbehere and David Law qualify as audit committee financial 

experts under the requirements of Form 20-F and that both Ms Godbehere and Mr Law are 
independent within the meaning of Rule 10A-3 under the Exchange Act.

 — The Board does not consider that Mr Law’s previous position at PwC affects his status as an 

independent Director for the purposes of the UK Code or in relation to his membership of the Audit 
Committee, under applicable Sarbanes-Oxley legislation. 

Audit	Committee	
experience	and	
independence

Indemnities,	protections	
and	legal	advice

 — Subject to the provisions of the Companies Act 2006, the Company’s Articles permit the Directors and 
officers of the Company to be indemnified in respect of liabilities incurred as a result of their office.

 — Suitable insurance cover is in place in respect of legal action against directors and senior managers 

of companies within the Group.

 — Qualifying third party indemnity provisions are also available for the benefit of the Directors of the 

Company and certain other such persons, including certain directors of other companies within the 
Group.

 — Qualifying pension scheme indemnity provisions are also in place for the benefit of certain pension 

trustee directors within the Group.  

 — These indemnities were in force during 2016 and remain so.

 — Directors have the right to seek independent professional advice at the Group’s expense.

Significant	contracts

 — At no time during the year did any Director hold a material interest in any contract of significance 

with the Company or any subsidiary undertaking.

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www.prudential.co.ukAnnualReport2016  Prudential plc		03		GovernanceSecond line of defence (risk 
control and oversight)
 — Assists the Board to formulate and then 
implement the approved risk appetite 
and limit framework, risk management 
plans, risk policies, risk reporting and 
risk identification processes; and

 — Reviews and assesses the risk-taking 

activities of the first line of defence and 
where appropriate, challenges the 
actions being taken to manage and 
control risks and approves any 
significant changes to the controls in 
place.

Third line of defence 
(independent assurance)
 — Provides independent assurance on 

the design, effectiveness and 
implementation of the overall system 
of internal control, including risk 
management and compliance. 

Risk management and internal control

Risk management 
A key component of the Manual is the 
Group Risk Framework, which requires all 
business units to establish processes for 
identifying, evaluating and managing the 
risks facing the business. 

The Board determines the nature and 
extent of the principal risks it is willing to 
take in achieving its strategic objectives. It 
has delegated authority to the Risk 
Committee to review and approve changes 
to the Group Risk Framework and risk 
policies and approve changes to risk limits 
within the overall Board approved risk 
appetite. The Risk Committee reviews 
compliance with the Group Risk 
Framework and risk policies through its 
regular activities detailed in the report on 
pages 103 to 105.

The Group’s risk governance 
arrangements, which support the Board, 
the Risk Committee and the Audit 
Committee, are based on the principles of 
the ‘three lines of defence’ model: risk 
taking and management, risk control and 
oversight, and independent assurance.

First line of defence (risk taking 
and management)
 — Takes and manages risk exposures in 
accordance with the risk appetite, 
mandate and limits set by the Board;

 — Identifies and reports the risks that the 
Group is exposed to, and those that are 
emerging;

 — Promptly escalates any limit breaches or 

any violations of risk management 
policies, mandates or instructions;

 — Identifies and promptly escalates 

significant emerging risk issues; and

 — Manages the business to ensure full 
compliance with the Group risk 
management framework as set out in 
the Manual, which includes the Group 
Risk Framework and risk policies as well 
as approvals requirements, among 
other requirements.

The Board is responsible for ensuring that 
an appropriate and effective system of 
internal control and risk management is in 
place across the Group. The framework of 
risk management and internal controls 
centres on clear delegated authorities to 
ensure Board oversight and control of 
important decisions. The framework is 
underpinned by the Group Code of 
Business Conduct, which sets out the 
ethical standards the Board requires of 
itself, employees, agents and others 
working in the Group. The framework is 
designed to manage rather than eliminate 
the risk of failure to achieve business 
objectives, and can only provide 
reasonable and not absolute assurance 
against material misstatement or loss. 

Internal control 
The Group Governance Manual (the 
Manual) sets out the delegated authorities 
and establishes the requirements for 
subsidiaries to seek approvals from or 
report to Group Head Office. Group-wide 
standards are established through policies 
and other governance arrangements, 
which are also included in the Manual. 

Internal controls and processes, based on 
the provisions established in the Manual, 
are in place across the Group. These 
include controls for the preparation of 
financial reporting. The operation of these 
controls and processes facilitates the 
preparation of reliable financial reporting 
and the preparation of local and 
consolidated financial statements in 
accordance with the applicable accounting 
standards and requirements of the 
Sarbanes-Oxley Act. These controls 
include certifications by the Chief 
Executive and Chief Financial Officer of 
each business unit regarding the accuracy 
of information provided for use in 
preparation of the Group’s consolidated 
financial reporting and the assurance work 
carried out in respect of US reporting 
requirements.

The Board has delegated authority to the 
Audit Committee to review the framework 
and effectiveness of the Group’s systems 
of internal control. The Audit Committee is 
supported in this responsibility by the 
assurance work carried out by Group-wide 
Internal Audit and the work of the business 
unit audit committees, which oversee the 
effectiveness of controls in each respective 
business unit. Details of how the Audit 
Committee oversees the framework of 
controls and their effectiveness on an 
ongoing basis, is set out more fully in the 
report on pages 95 to 102.

90

Prudential plc  Annual Report 2016 www.prudential.co.ukThe three lines of defence model is adopted at the Group level as follows:

Board

Board

Nomination	
Committee

Remuneration	
Committee

Risk	Committee

Audit	Committee

1st	line	of	defence

2nd	line	of	defence

3rd	line	of	defence

Executives

Group	CEO

CEC

GEC

BSCMC

Management

GERC

Group	CFO

Group	Regulatory	
Director

Group	CRO

TAC

GCRC

ERAC

GSC

GISC

STOC

Group	Finance

Group	Compliance

Group	Security

Group	Risk

Group-wide	
Internal	Audit

Key

  Board-level committees
  Executive personnel
  Exec/Management committees
  GHO functions 
  Direct reporting line
   Regular communication   
and escalation 

CEC 
GEC 
BSCMC 
GERC  
TAC 

Chief Executive’s Committee
Group Executive Committee
 Balance Sheet & Capital Management Committee
 Group Executive Risk Committee
 Technical Actuarial Committee

GCRC  
ERAC 
GSC 
GISC  
STOC 

 Group Credit Risk Committee
Emerging Risk Assessment Committee
 Group Security Committee
 Group Information Security Committee
 Solvency II Technical Oversight Committee

Formal review of controls
A formal evaluation of the systems of 
internal control and risk management is 
carried out at least annually. The report is 
considered by the Audit Committee and 
Risk Committee prior to the Board reaching 
a conclusion on the effectiveness of the 
systems in place. This evaluation takes 
place prior to the publication of the 
Annual Report.

As part of the evaluation, the Chief 
Executive and Chief Financial Officer of 
each business unit, including Group Head 
Office, certify compliance with the Group’s 
governance policies and the risk 
management and internal control 
requirements. The Group Risk function 
facilitates a review of the matters identified 
by this certification process. This includes 
the assessment of any risk and control 
issues reported during the year, risk and 
control matters identified and reported by 
the other Group oversight functions and 
the findings from the reviews undertaken 

by Group-wide Internal Audit, which 
carries out risk-based audit plans across 
the Group. Issues arising from any 
external regulatory engagement are 
also taken into account. 

For the purposes of the effectiveness 
review, the Group has followed the FRC 
Guidance on Risk Management, Internal 
Control and Related Financial and Business 
Reporting. In line with this guidance, the 
certification provided above does not 
apply to certain material joint ventures 
where the Group does not exercise full 
management control. In these cases, the 
Group satisfies itself that suitable 
governance and risk management 
arrangements are in place to protect the 
Group’s interests. However, the relevant 
Group company which is party to the joint 
venture must, in respect of any services it 
provides in support of the joint venture, 
comply with the requirements of the 
Group’s internal governance framework.

Effectiveness of controls
In accordance with provision C.2.3 of the 
UK Corporate Governance Code and 
provision C.2.1 of the HK Corporate 
Governance Code, the Board reviewed the 
effectiveness and performance of the 
system of risk management and internal 
control during 2016. This review covered 
all material controls, including financial, 
operational and compliance controls, risk 
management systems and the adequacy of 
the resources, qualifications and 
experience of staff of the Group’s 
accounting, internal audit and financial 
reporting functions. The review identified 
a number of areas for improvement and 
the necessary actions have been or are 
being taken.

The Board confirms that there is an ongoing 
process for identifying, evaluating and 
managing the significant risks faced by the 
Group, which has been in place throughout 
the period and up to the date of this 
report, and confirms that the system 
remains effective.

91

www.prudential.co.ukAnnualReport2016  Prudential plc		03		GovernanceThe principal Committees of the Board are the Nomination and Governance, Audit, Risk, 
and Remuneration Committees. These Committees form a key element of the Group 
governance framework, facilitating effective independent oversight of the Group’s activities 
by the Non-executive Directors. 

Each Committee Chairman provides an update to the Board of each Committee meeting, 
supported by a short written summary of the Committee business considered.    

Nomination and Governance 
Committee report  

Dear Shareholder
As Chairman of the Nomination and 
Governance Committee, I am pleased to 
report on the Committee’s activities and 
areas of focus during 2016. 

In 2016, we met on four occasions. Our 
focus was on ensuring we have suitable 
succession plans in place for the Board and 
senior executives. Particular emphasis this 
year was on succession planning for our 
Non-executive Directors given that Ann 
Godbehere is in her ninth year of service 
and will not stand for re-election at our 
next Annual General Meeting. Ann has 
been an asset to the Board and we are most 
grateful for her contribution, especially as 
Chair of our Audit Committee. 

Our work on succession planning is based 
on an assessment of skills needed to fulfil 
our strategy and a rolling programme of 
progressively refreshing the skills on our 
Board. During 2016 and to date, we 
particularly focused on skills required to 
replace Ann’s expertise in the context of 
the overall balance of skills on the Board 
and the main markets in which we operate, 
now and in the medium term. We also 
reviewed the membership of the Board’s 
principal committees to ensure all 
committees continue to be appropriately 
composed, taking into account the time 
commitment required of each Non-
executive Director role.

As part of our regular year-end related 
work at our February meeting, we 
reviewed the performance and 
independence of our Non-executive 
Directors, we confirmed that our Audit 
Committee has the required levels of 
financial expertise, we reviewed and 
confirmed conflicts of interest for all Board 
members and recommended all Non-
executive Directors for re-election at the 
forthcoming Annual General Meeting, 
except Ann Godbehere.

The Committee expanded its remit in 2016, 
following the appointment of independent 
non-executive directors to the boards of 
our material subsidiaries. During the year, 
we approved the appointment of 
independent chairs to the boards of these 
companies. As part of our new governance 
duties, we reviewed the governance 
framework for our material subsidiaries and 
terms of reference for their boards and 
chairs. Going forward, the Committee will 
review the performance of the non-
executive directors of the material 
subsidiaries, starting in early 2017.

As Chairman of the Committee, I have 
responsibility for ensuring the Committee 
operates effectively. To ensure we do so 
and provide constructive challenge to 
management, I encourage open debate 
and contributions from all Committee 
members. An annual review of our 
effectiveness was carried out as part of the 
Board evaluation, described in more detail 
on page 87. The Committee was found to 
be functioning effectively. 

Paul Manduca 
Chairman of the Nomination and 
Governance Committee

Committee members 
 — Paul Manduca (Chairman)
 — Howard Davies
 — Ann Godbehere
 — Anthony Nightingale
 — Philip Remnant

Regular attendees
 — Group Chief Executive
 — Group Human Resources Director
 — Group General Counsel and 

Company Secretary

Number of meetings in 2016: four

92

Prudential plc  Annual Report 2016 www.prudential.co.ukCommittee reportsHow the Committee spent its time during 2016
The table below provides an overview of how the Committee spent its time in 2016.

Re-election of Directors, Non-executive Directors’ performance and independence

Succession planning

Membership review of principal Board Committees

Material subsidiary governance

Committee terms of reference

Note
1 

Two meetings were held in February.

Key matters considered during the year 

Matter considered

How the Committee addressed the matter

Feb1

Sep

Nov

Succession planning
 — Appointments

The Committee kept succession plans for executive and non-executive Board roles under continuous 
review. This review takes account of the size, structure and composition of the Board and its 
Committees, including the overall knowledge, experience and diversity of the Board. The Committee 
makes recommendations to the Board based on its review as necessary. 

  – Non-executive Directors

During 2016, the Committee considered information about potential candidates who might be 
appointed to the Board as Non-executive Directors to keep the Board composition progressively 
refreshed in the future, assisted by Russell Reynolds as search consultant.

− Executive Directors

 — Re-election of Directors

John Foley and Anne Richards were appointed during 2016. The work of the Committee in respect of 
those appointments, which was supported by Egon Zehnder as search consultant, is described in the 
Annual Report for 2015.

The Committee received details of the succession plans in place for Executive Directors and other 
senior management positions. The development and renewal of these plans was led by the Group HR 
Director, who was supported by Egon Zehnder in identifying candidates who could be considered 
successors for key roles.

Russell Reynolds has no additional connection with Prudential. In addition to acting as search 
consultant for certain executive hires, Egon Zehnder also provides support for senior development 
assessments.

As part of its ongoing work on Board succession planning, the Committee considered the terms of 
appointment for the Chairman, Committee Chairmen and Non-executive Directors taking into 
account time commitment and the general balance of skills, experience and knowledge on the Board, 
assessing length of service in their roles. Having reviewed the performance of relevant Non-executive 
Directors in office at the time, the Committee recommended to the Board that those Non-executive 
Directors should stand for re-election at the 2017 Annual General Meeting.

The Committee considered the term of appointment of Ann Godbehere, who has been a Non-
executive Director since 2007 and Chairman of the Audit Committee since 2010. In line with corporate 
governance guidelines, Ms Godbehere does not intend to stand for re-election in 2017.

Philip Remnant completed his first term of three years following his initial appointment by shareholders 
at the 2013 Annual General Meeting. Following performance evaluation by the Committee and 
re-election by shareholders in 2016, he was invited to serve a further term of three years, expiring at 
the conclusion of the 2019 Annual General Meeting. 

Independence

The Committee considered the independence of the Non-executive Directors against relevant 
requirements as outlined on page 89.

93

www.prudential.co.ukAnnualReport2016  Prudential plc		03		Governance 
 
 
 
Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

Conflicts of interest

The Board has delegated authority to the Committee to consider, and authorise where necessary, any 
actual or potential conflicts of interest in accordance with relevant legislation, the provisions in the 
Company’s Articles and the procedures approved by the Board.

In February 2016, the Committee considered the external appointments of all Directors and reviewed 
existing conflict authorisations, reaffirming or updating any terms or conditions attached to 
authorisations where required. No other conflict matters were brought to the Committee.

New external positions were reviewed during the year as they arose.

The Board considers that the procedure set out above for dealing with conflicts of interests has 
operated effectively. 

Governance
 — Group subsidiaries

In February, the Committee expanded its remit to include oversight of the material subsidiary 
governance and independent directors.

During the year, the Committee approved the appointments of the material subsidiary chairs 
(including Philip Remnant and Kai Nargolwala), reviewed the material subsidiary governance 
arrangements, approved the terms of reference for the material subsidiary boards and board chairs, 
and monitored the embedding of governance processes. 

94

Prudential plc  Annual Report 2016 www.prudential.co.ukCommittee reportsContinuedAudit Committee report 

Dear Shareholder
As Chairman of the Audit Committee, I am 
pleased to report on the Committee’s 
activities and areas of focus over the course 
of 2016. 

The Committee met on 10 occasions 
during the year. The Committee works 
closely with the Risk Committee to ensure 
both Committees are updated on matters 
which impact on their responsibilities. 
Where a matter requires input from both 
Committees, joint meetings are held with 
the Risk Committee. In 2016, one joint 
meeting with the Risk Committee took 
place to discuss the Solvency II capital 
position as at 31 December 2015 and 
associated governance processes.

We maintained our focus during the year 
on monitoring the integrity of financial 
reporting and ensuring suitable accounting 
policies were adopted and applied 
consistently. We reviewed management’s 
annual process for setting assumptions 
underpinning the Group’s European 
Embedded Value (EEV) results and IFRS 
insurance liabilities and requested 
additional analysis and information where 
we felt this was required. Clarity of the 
Group’s external disclosures is an 
important consideration of the Committee 
and we assessed whether the financial 
report for 2016 was fair, balanced and 
understandable before making a 
recommendation to the Board. Additional 
consideration was given to the Group’s 
disclosure of alternative performance 
measures in light of new regulatory 
guidance and the Committee reviewed and 
agreed the resulting refinements to the 
Group’s disclosures. We also reviewed the 
Group’s external Solvency II disclosures 
following the formal introduction of the 
Solvency II framework for European 
insurers at the start of 2016.

We approved all non-audit services, as well 
as audit services, to ensure our auditor 
remains independent. We continued with 
our annual process of monitoring auditor 
effectiveness through a Group-wide 
questionnaire of senior finance personnel. 
We meet privately with both the internal 
and external auditors to ensure they are 
able to operate effectively and to satisfy 
ourselves that management are responsive 
to their findings and recommendations. 

We continued to monitor second and third 
line of defence functions to ensure their 
effectiveness. During 2016, the Audit 
Committee commissioned an external 
review to provide an independent 
assessment of compliance monitoring and 
internal audit reviews. Recommendations 
from this work have been approved and 
integrated into the respective functional 
plans going forward. The focus of the 
compliance plan is on strengthening the 
Compliance framework and further 
enhancing monitoring arrangements and 
mitigation of key risks. The internal audit 
plan provides risk-based coverage of 
financial, business change, regulatory and 
operational risk drivers and of customer 
outcomes.

We also refined our governance processes 
during the year to enhance the information 
the Committee receives on the activities of 
our business unit audit committees and to 
ensure key issues are escalated 
appropriately. I maintain regular contact 
with the audit committee chairs of our 
material subsidiaries and report to the 
Committee on the issues we discuss. 

As Chairman of the Committee, I have 
responsibility for ensuring the Committee 
operates effectively. To ensure we do so 
and provide constructive challenge to 
management, I encourage open debate 
and contributions from all Committee 
members. An annual review of our 
effectiveness was carried out as part of the 
Board evaluation, described in more detail 
on page 87. The Committee was found to 
be functioning effectively. 

This will be my last report as Audit 
Committee Chairman and Non-executive 
Director. Having served nine years on the 
Board, I will not offer myself for re-election 
at the 2017 Annual General Meeting. It has 
been my pleasure to serve as chairman of 
Prudential’s Audit Committee and I am 
confident that I leave the Committee 
functioning well with a clear mandate of its 
priorities for the future. I would like to take 
this opportunity to thank my fellow 
committee members for their diligence and 
to thank everyone on the Prudential team 
who have supported me and the 
Committee over the years with such 
dedication and professionalism.

Ann Godbehere
Chairman of the Audit Committee

Committee members 
 — Ann Godbehere (Chairman)
 — Howard Davies
 — Alistair Johnston (until May 2016)
 — David Law 
 — Philip Remnant
 — Alice Schroeder

Regular attendees
 — Chairman of the Board
 — Group Chief Executive
 — Chief Financial Officer
 — Group Chief Risk Officer
 — Director of Group Finance
 — Group Regulatory and Government 

Relations Director

 — Group General Counsel and 

Company Secretary

 — Director of Group Compliance 
 — Director of Group-wide Internal 

Audit

 — External Audit Partner

Number of meetings in 2016: 10 
(in addition, a joint meeting was 
held with the Risk Committee)

95

www.prudential.co.ukAnnualReport2016  Prudential plc		03		GovernanceHow the Committee spent its time during 2016
The table below provides an overview of how the Committee spent its time in 2016.

Jan

Feb

Mar1

Apr

May

Jul

Aug

Nov

Dec

Financial reporting and external 
auditor 

Periodic financial reporting including:
 — key accounting judgements and 

disclosures, 

 — Solvency II results and governance 

processes, and

 — associated audit reports
Developments in tax disclosures

Audit planning, fees, effectiveness, 
independence and re-appointment

Internal control framework 
effectiveness

Internal control framework 
effectiveness

Internal auditors

Status updates and effectiveness

Internal audit plan for 2017

Compliance

Status updates

Compliance plan for 2017 

Financial crime and 
whistleblowing

Update on whistleblowing issues raised

Anti-money laundering report

Security and resilience development 
plan

Governance 

Internal framework effectiveness/ 
refresh
Planning for ESG governance and 
reporting
Business unit audit committee 
effectiveness and terms of reference
Committee terms of reference

Note
1 

Two meetings were held in March.

96

Prudential plc  Annual Report 2016 www.prudential.co.ukCommittee reportsContinued 
Key matters considered during the year 

Matter considered

How the Committee addressed the matter

Financial reporting and tax 
Overview

Key assumptions and 
judgements

One of the Committee’s key responsibilities is to monitor the integrity of the financial statements.

The Committee assessed whether appropriate accounting policies had been adopted throughout the 
accounting period and whether management had made appropriate estimates and judgements over 
the recognition, measurement and presentation of the financial results. There were no new or altered 
accounting standards in 2016 that had a material effect on the Group’s financial statements. The 
Committee also reviewed the accounting for the planned disposal of the Korea life business, together 
with the presentation in the financial statements.

The Committee considered compliance with accounting standards and obligations under applicable 
laws, regulations and governance codes. Particular areas on which the Committee focused during the 
year included the fair, balanced and understandable requirement under the UK Corporate 
Governance Code, providing advice to the Board in respect of this requirement. This included 
consideration of any resulting changes to disclosures following the decision by the UK to leave the 
European Union in June. The Committee also focused on the guidance issued by the European 
Securities and Markets Authority on Alternative Performance Measures that was effective for the first 
time in 2016. The Committee reviewed and agreed the refinements to the Group’s disclosures as a 
result of that new guidance. 

The Committee reviewed the key assumptions and judgements made in valuing the Group’s 
investments, insurance liabilities and deferred acquisition costs under IFRS, together with reports on 
the operation of internal controls to derive these amounts. It also reviewed the assumptions 
underpinning the Group’s European Embedded Value (EEV) metrics. The Committee considered 
information, including peer comparisons if relevant and available, on the following key assumptions: 

 — Persistency, mortality, morbidity and expense assumptions within the Asia life businesses; 

 — Economic and policyholder behaviour assumptions affecting the measurement of Jackson 

guaranteed liabilities and amortisation of deferred acquisition costs; and 

 — Mortality, expense and credit risk assumptions for the UK annuity business.

2016 saw the formal introduction of the Solvency II framework for European insurers. The Committee 
reviewed the Group’s external disclosures of its Solvency II position, together with the consistency of 
assumptions with those used for IFRS and EEV reporting where relevant. In addition, given the 
adoption of Solvency II as the local regulatory requirement for the UK business, it reviewed the impact 
of the change in local capital regime on the EEV results for the UK insurance operations.

The Committee also received information on the nature of goodwill and intangible asset values and 
the carrying value of investments in the Group’s balance sheet. It considered what factors might give 
rise to an impairment of the Group’s intangibles and whether those factors had arisen in the period. 
The Committee was satisfied that there was no impairment of the Group’s intangibles at 31 December 
2016. Following the UK referendum in June, where the majority voted in favour of leaving the 
European Union, and the resulting suspension of trading by some property funds, the Committee 
reviewed the Group’s valuation basis for property investments and property funds at 30 June. The 
Committee satisfied itself that these and other investments were valued appropriately. 

Solvency II results and associated governance processes were considered in a separate meeting held 
jointly with the Risk Committee. 

No significant issues arose in respect of these items.

97

www.prudential.co.ukAnnualReport2016  Prudential plc		03		GovernanceKey matters considered during the year continued

Matter considered

How the Committee addressed the matter

The Committee considered various analyses from management regarding Group and subsidiary 
capital and liquidity prior to recommending to the Board that it could conclude that the financial 
statements should continue to be prepared on the going-concern basis and the disclosures on the 
Group’s longer-term viability were both reasonable and appropriate. The Committee reflected on how 
the viability statement could be enhanced to give more insight on the conclusions reached and 
updates were made accordingly. 

As part of its assessment of the description of performance within the Annual Report, the Committee 
considered judgemental aspects of the Group’s reporting across the Group’s IFRS and EEV metrics. 
This assessment included a review to ensure that the allocation of items between operating and 
non-operating profit was in accordance with the Group’s accounting policy. The Committee 
considered the impact of equity and interest rate movements on the IFRS results of the Group’s US 
business and after discussion, the Committee was satisfied that the presentation and disclosure of 
such impacts was appropriate and consistent with prior periods. 

The Audit Committee also considered judgemental matters regarding provisions for certain open tax 
items including tax matters in litigation. The Committee received information on the Group’s annual 
risk rating meeting with HM Revenue & Customs. The Committee reviewed the Group’s preparations 
for new country-by-country reporting disclosure requirements to tax authorities, and the Group’s 
preparations for public disclosure of the Group’s tax strategy. The Committee was satisfied that 
management’s approach was reasonable in these areas.

For all the above areas, the Committee received input from management and the external auditor prior 
to reaching its conclusions. 

In addition to these reporting matters, the Committee also received and considered regular updates 
from management on the status and implications for the Group of financial reporting developments, 
including updates on discussions by the International Accounting Standards Board on the 
development of the IFRS 17 Insurance Standard (known previously as “IFRS 4 Phase II”) and the 
permitted deferral of IFRS 9 by insurers. 

The Group’s external auditor is KPMG LLP and oversight of the relationship with them is one of the 
Committee’s key responsibilities. The Committee approved KPMG’s terms of engagement for the 
statutory audit, and approved fees for both audit and non-audit services in accordance with the 
Group’s policy.

To assess the effectiveness of the auditor, the Committee reviewed the audit approach and strategy, 
and received an internal report on their performance.

The separate internal evaluation of the auditor was conducted using a questionnaire which was 
circulated to the Committee, the Chief Financial Officer and the Group’s senior financial leadership for 
completion. In total, 89 people provided input on the performance of the auditor.

The feedback provided was reviewed and compiled into a report for the Committee which covered 
areas such as the knowledge and expertise of the partners and team members, their understanding of 
the Group, the resourcing applied to the audit and continuity of the team, liaison with Group-wide 
Internal Audit and approach to resolution of issues, as well as factors such as their coordination across the 
Group’s multiple jurisdictions and quality of their written and oral communication. The degree of 
challenge and robustness of approach to the audit were key components of the evaluation. 

The Committee Chairman invited other Group stakeholders to provide their views on the performance of 
the auditor, and KPMG was given the opportunity to respond to the findings in the report. 

In addition to the usual auditor effectiveness process, early in 2016 the Committee also considered 
KPMG’s response to a report issued by the Financial Reporting Council’s Audit Quality Review team 
following inspection of KPMG’s 2014 audit. The Committee discussed the actions undertaken by 
KPMG as part of their 2015 audit to address the matters raised. It agreed that any identified areas for 
further improvement had been addressed or had appropriate action plans in place. 

On completion of the activities outlined above, the Committee concluded that the audit had been 
effective and the challenge appropriately robust across all parts of the Group.

Other financial reporting 
matters and tax reporting

External audit, review of 
effectiveness, non-audit 
services and auditor 
reappointment 
External audit effectiveness 

98

Prudential plc  Annual Report 2016 www.prudential.co.ukCommittee reportsContinuedMatter considered

How the Committee addressed the matter

Auditor independence 
and objectivity 

The Committee has responsibility for monitoring auditor independence and objectivity and is 
supported in doing so by the Group’s Auditor Independence Policy (the Policy). The Policy is updated 
annually and approved by the Committee. It sets out the circumstances in which the external auditor 
may be permitted to undertake non-audit services and is based on four key principles which specify 
that the auditor should not:

Fees paid to the auditor

Reappointment

Audit tender

 — Audit its own firm’s work;

 — Make management decisions for the Group;

 — Have a mutuality of financial interest with the Group; or

 — Be put in the role of advocate for the Group.

The Policy has two permissible service types: those that require specific approval by the Committee 
on an engagement basis and those that are pre-approved by the Committee with an annual monetary 
limit. In accordance with the Policy, the Committee approved these permissible services, classified as 
either audit or non-audit services, and monitored the usage of the annual limits on a quarterly basis. All 
non-audit services undertaken by KPMG were agreed prior to the commencement of work and were 
confirmed as permissible for the external auditor to undertake under the provisions of the Sarbanes-
Oxley Act. In November 2016, the Committee considered and approved revisions to the Policy with 
effect from 1 January 2017, to reflect final rules and guidance issued by the Financial Reporting 
Council, in connection with the implementation of broader European Union (EU) reforms to the audit 
market. The most significant change was to reduce the annual monetary limits for services that are 
pre-approved by the Committee. 

These revisions build on the previous year’s updates, where amendments to the Policy were made to 
ensure the schedule of prohibited non-audit services was in line with the EU reforms referenced 
above. These changes were effective throughout 2016.

In keeping with professional ethical standards, KPMG also confirmed their independence to the 
Committee and set out the supporting evidence for their conclusion in a report that was considered by 
the Committee prior to publication of the financial results.

The fees paid to KPMG for the year ended 31 December 2016 amounted to £16.2 million 
(2015: £16.6 million) of which £2.8 million (2015: £4.3 million) was payable in respect of non-audit 
services. Non-audit services accounted for 17 per cent of total fees payable (2015: 26 per cent). 

A breakdown of the fees paid to KPMG can be found in Note B3.4 to the financial statements on page 193.

Of the £2.8 million of non-audit services, the principal types of non-audit engagements approved for 
2016 were other assurance services of £2.7 million (of which £1.5 million related to Solvency II 
reporting and disclosures) and other non-audit services of £0.6 million.

Based on the outcome of the effectiveness evaluation and all other considerations, the Committee 
recommended that KPMG be reappointed as the auditor. A resolution to this effect will be proposed to 
shareholders at the 2017 Annual General Meeting.

The external audit was last put out to competitive re-tender in 1999 when the present auditor, KPMG, 
was appointed. Since 2005, the Committee has annually considered the need to re-tender the 
external audit service and it again considered this in May 2016, concluding that there was nothing in 
the performance of the auditor which required such a tender.

The Committee acknowledges the provisions contained in the UK Code in respect of audit tendering, 
along with European rules on mandatory audit rotation and audit tendering. In conformance with 
these requirements, the Company will be required to change audit firm no later than for the 2023 
financial year end. The Committee also recognises that the industry is in a period of unprecedented 
change with the IASB expecting to issue a new insurance accounting standard in 2017, for 
implementation in 2021. The Committee currently believes any change of auditor should be 
scheduled to limit operational disruption during such a period of change and, as a consequence, is not 
currently planning to re-tender the audit before the adoption of IFRS 17. This remains subject to the 
Committee’s normal annual review.

The Company has complied throughout the 2016 financial year with the provisions of The Statutory 
Audit Services for Large Companies Market Investigation (Mandatory Use of Competitive Tender 
Processes and Audit Committee Responsibilities) Order 2014 issued by the Competition and Markets 
Authority.

In line with the Auditing Practices Board Ethical Statements and the Sarbanes-Oxley Act, a new lead 
audit partner is appointed every five years. A new lead audit partner was appointed in respect of the 
2012 financial year who will be replaced following the completion of this 2016 reporting cycle. The 
replacement lead audit partner has been identified.

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Matter considered

How the Committee addressed the matter

Third line oversight – 
internal audit
Regular reporting

The Committee is responsible for approval of the internal audit programme and monitoring the 
effectiveness of the internal audit function.

The independent assurance provided by Group-wide Internal Audit (GwIA) formed a fundamental 
part of the Committee’s deliberations on the Group’s overall control environment. The Committee 
received regular updates on audits conducted and management’s progress in addressing audit 
findings. Each of the Group’s business units has an internal audit team, the heads of which report to 
the Director of Group-wide Internal Audit. The function also has a Quality Assurance Director, whose 
primary role is to monitor and evaluate adherence to industry practice guidelines and Group-wide 
adherence to GwIA’s own standards and methodology. Internal audit resources, plans, budgets and its 
work, including the function’s annual review of the control environment and risk, and control culture of 
the organisation, are overseen by both the Committee and the relevant business unit audit committee. 
The Director of GwIA reports functionally to the Chairman of the Committee and for management 
purposes to the Group Chief Executive, and also has direct access to the Chairman of the Board. In 
addition to formal Committee meetings, the Committee meets with the Director of GwIA in private to 
discuss matters relating to, for example, the effectiveness of the internal audit function, significant 
audit findings and the risk and control culture of the organisation.

Annual plan and focus for 2017

The Committee approved the half year update of the 2016 plan. It also considered and approved the 
Internal Audit Plan, resource and budget for 2017. 

At the half year, the Committee considered recommendations to refresh the Internal Audit Plan in 
response to changes in the business unit operating environments and an update to the Group’s top 
risks. The 2017 Internal Audit Plan was formulated based on a bottom-up risk assessment of audit 
needs mapped against various metrics combined with top-down challenge by the GwIA Leadership 
Team and executive management at business unit and Group level. The plan was then mapped against 
a series of risk and control parameters, including the top risks identified by the Risk Committee, to 
verify that it is appropriately balanced between financial, business change, regulatory and operational 
risk drivers and provides appropriate coverage of key risk areas and audit themes within a risk-based 
cycle of coverage. Key areas of focus for 2017 include programme assurance, cyber security, 
outsourcing arrangements, customer outcomes and governance.

The Committee assesses the effectiveness through a combination of external effectiveness reviews, 
required every five years (last conducted in 2012), and an annual internal effectiveness review, 
performed by the GwIA Quality Assurance Director. In 2016, Deloitte assessed the overall GwIA 
annual planning approach and the quality of audit work and concluded that the function ‘is a well-
developed group function that applies a number of leading practices on a consistent basis across the 
Prudential Group, including advanced data analytics capabilities and well embedded approaches for 
conducting audits’. In addition, an internal effectiveness review was conducted in 2016, in accordance 
with the professional practice standards of the Chartered Institute of Internal Auditors (CIIA). This 
review concluded that GwIA continues to comply with the requirements of internal audit policies, 
procedures and practices, and standards in all material respects relating to audit planning and 
execution, and continued to be aligned with its mandated objectives and maintained general 
conformance with the CIIA guidance for Effective Internal Audit in the Financial Services Sector. 
Having considered the findings of Deloitte’s review and the 2016 internal effectiveness review, the 
Committee concluded that GwIA had continued to operate in compliance with the requirements of 
GwIA policies, procedures and practice standards in all material respects and had remained aligned to 
mandated objectives during 2016.

Internal audit effectiveness

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Prudential plc  Annual Report 2016 www.prudential.co.ukCommittee reportsContinuedMatter considered

How the Committee addressed the matter

Business unit audit committee 
effectiveness

Business unit model terms of 
reference

The Committee is supported by the work carried out by the material subsidiary and other business unit 
audit committees and annually reviews the effectiveness of these committees in meeting their defined 
terms of reference. These audit committees provide oversight of the respective business units. During 
the year, membership of the committees for all material subsidiaries has been changed to comprise 
solely of independent non-executive directors. The minutes of all business unit audit committees were 
provided to the Committee and their meetings were attended by the external auditor, as well as senior 
management from the business unit (including the Business Unit Chief Executive, heads of Finance, 
Risk, Compliance and GwIA) and from Group Head Office. In addition, the Committee chairman 
meets in person or telephonically at least quarterly with the chairs of each of the material subsidiary 
audit committees. 

The Committee’s assessment of these committees was supported by local teams from GwIA and 
considered whether each of the committees fulfilled the responsibilities documented in their terms of 
reference. Attendance rates by audit committee members and evidence of the audit committees’ 
coverage of key business unit issues, as well as the appropriate escalation of concerns to the 
Committee, formed part of the criteria used for the evaluation.

The Committee approved the Group’s standard terms of reference for the material subsidiary and 
other business unit audit committees, which were updated to reflect changes in the Committee’s own 
responsibilities to align them with best practice, as well as the change in membership for the material 
subsidiaries. These were adopted by the business unit audit committees with minor variations to 
address local regulations or the particular requirements of the business.

Second line oversight – 
compliance, financial crime 
prevention, whistleblowing
Regular reporting from 
Compliance

Regular updates were provided to the Committee by the Group Regulatory and Government Affairs 
Director and the Group Compliance Director. The reports kept the Committee apprised of key 
compliance activities, issues and controls, including progress against the 2016 Compliance Plan, the 
outcome of compliance monitoring activities across the Group and the effectiveness of business units 
compliance departments.

Compliance Plan and focus 
for 2017

Financial crime prevention

Whistleblowing

Internal control
Internal control and risk 
management systems

The Committee considered and approved the 2017 Group Compliance Plan. Areas of focus included 
strengthening the compliance framework, enhancing compliance monitoring arrangements and 
mitigation of key risks, including conflicts of interest, the fair treatment of customers and anti-money 
laundering and sanctions. Following the external review of the effectiveness of compliance 
monitoring, the Plan includes developing a more consistent approach to the planning, execution and 
reporting of compliance monitoring activity across the Group.

The Committee received the Money Laundering Prevention Officer’s report which assessed the 
operation and effectiveness of the Group’s systems and controls in relation to managing money 
laundering and sanctions risk. The Committee noted the regulatory developments relating to 
initiatives by the Financial Action Task Force and the 4th EU Anti-Money Laundering Directive.

An external review of the Group’s anti-bribery and corruption programme was undertaken this year 
and the Committee noted the recommendations being taken forward by management.

The Committee noted the launch of an enhanced, Group-wide whistleblowing programme (‘Speak 
Out’), reflecting UK regulatory changes and the Group’s geographic expansion. The programme 
captures and comprehensively records matters raised through the Group’s Confidential Reporting 
process. Throughout the year, the Committee has continued to receive regular updates on such 
matters and the actions taken to address them. 

The role of the whistleblowing champion, for the purpose of the Senior Insurance Managers Regime, 
will be carried out by the chair of the UK business unit risk committee. At Group level, the Chair of the 
Audit Committee remains responsible for oversight of whistleblowing activities across the whole of 
the Group.

The Committee is responsible for reporting and making recommendations to the Board on the 
effectiveness of Group-wide internal control and risk management systems. 

The Committee considered the outcome of the annual review of the systems of internal control and 
risk management. The report considered all material controls, including financial, operational and 
compliance controls and reflected changes in the HK Code which became effective for financial years 
commencing on or after 1 January 2016. Having considered the review, the Committee made 
recommendations to the Board regarding the ongoing processes and effectiveness of the risk 
management and internal control systems in place. 

The Board’s statement regarding effectiveness of these systems can be found on page 91.

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Matter considered

How the Committee addressed the matter

Governance
Group Governance Framework

The Group Governance Manual sets out the policies and processes by which the Group operates 
within its framework of internal governance, taking into account relevant statutory and regulatory 
matters. Used as a platform for mandating specific ways of working across the Group, each business 
unit attests annually to compliance with: 

 — Mandatory requirements set out in Group-wide policies; 

 — Matters requiring prior approval from those parties with delegated authority; and 

 — Matters which must be reported to the Group Functions. 

The Committee reviewed the results of the Group Governance Manual annual content review to 
ensure its continued effectiveness and long-term value to the Group, and the results of the year end 
certification of compliance with Group Governance Manual requirements for the period ended 
31 December 2016.

Committee effectiveness

A review of the Committee’s activities was conducted against applicable regulation and codes of 
conduct. The results of this assessment were provided to the Committee alongside the outcome of the 
part of the annual Board evaluation relating to the Committee. 

102

Prudential plc  Annual Report 2016 www.prudential.co.ukCommittee reportsContinuedthe development of the Systemic Risk 
Mitigation Plan, the Liquidity Risk 
Mitigation Plan and the Recovery Plan. 
We also considered the methodology 
underpinning and validation of our 
Solvency II internal model, oversaw the 
delivery of the Group’s major Model 
Change application to the PRA, and risks 
arising from the Solvency II regime. 

We provided oversight of the Group’s 
planning for, and response to, the results in 
the Brexit referendum and US presidential 
election that have driven increased 
uncertainty in markets and the 
macroeconomic environment. We 
reviewed in depth the risk arising from our 
business, including examining the hedging 
programme in Jackson, and persistency 
and policyholder behaviour risks across the 
Group. Other areas of focus in 2016 
included reviewing our cyber defence 
resilience and defence strategy, and 
reviewing the effectiveness of the risk 
management functions across the Group. 
We commissioned a number of ‘deep dive’ 
reviews to support these areas, and 
monitored the implementation of 
recommendations arising.

We also refined our governance processes 
during the year to enhance the information 
the Committee receives on the activities of 
our business unit risk committees and 
ensure key issues are escalated 
appropriately. I maintain regular contact 
with the risk committee chairs of our 
material subsidiaries and report to the 
Committee on issues we discuss. 

Looking forward into 2017, the Committee 
will remain focused on monitoring the 
Group’s principal risks and those posed 
by regulatory developments and 
macroeconomic conditions. We approved 
the 2017 plans for the Risk function, and 
will continue to adapt our plan of work to 
respond to any changes in the business 
environment or the Group’s strategy.

As Chairman of the Committee, I have 
responsibility for ensuring the Committee 
operates effectively. To ensure we do so 
and provide constructive challenge to 
management, I encourage open debate 
and contributions from all Committee 
members. An annual review of our 
effectiveness was carried out as part of the 
Board evaluation, described in more detail 
on page 87. The Committee was found to 
be functioning effectively. 

Risk Committee report

Dear Shareholder
As Chairman of the Risk Committee, I am 
pleased to report on the Committee’s 
activities and focus during 2016. 

The Committee assists the Board in 
providing leadership, direction and 
oversight of the Group’s overall risk 
appetite and limits, risk strategy and risk 
culture. We also oversee and advise the 
Board on current and future risk exposures 
of the Group, including those which have 
the potential to impact on the delivery of 
the Group’s business plan. The Committee 
reviews and approves the Group Risk 
Framework and monitors its 
appropriateness in identifying and 
managing the risks faced by the Group. 

The committee met on eight occasions 
during the year. We work closely with the 
Audit Committee to ensure both 
Committees are updated on matters which 
impact on their responsibilities. Where a 
matter requires input from both 
Committees, joint meetings are held with 
the Audit Committee. In 2016, one joint 
meeting with the Audit Committee took 
place to discuss the Solvency II capital 
position as at 31 December 2015 and 
associated governance processes. 

During 2016, we reviewed the Group’s risk 
policies and updated the Group’s risk 
appetite limits to reflect changes in the 
Group’s risk profile and the evolving 
regulatory and macroeconomic 
environments. We also reviewed the 
principal risks facing the Group and 
received regular updates on these through 
the course of the year. We receive regular 
reports from the Chief Risk Officers of our 
material subsidiaries.

Over 2016, we continued to focus on the 
key risks arising from the products we offer 
to our customers, the risks inherent in our 
investment portfolios, and the operational 
risks that arise from operating our 
businesses. We regularly reviewed the 
strength of our capital and liquidity 
positions, and the significant ongoing 
changes to the regulatory framework and 
environment. In addition, we closely 
monitored risks arising from the 
macroeconomic environment and 
regulatory developments such as the risks 
relating to prolonged low interest rates and 
the pace of regulatory developments 
across the globe. 

During 2016, we oversaw the work 
required as a result of the Group’s 
continuing designation as a Global 
Systemically Important Insurer, including 

Howard Davies
Chairman of the Risk Committee

Committee members 
 — Howard Davies (Chairman)
 — Ann Godbehere
 — Kai Nargolwala
 — Lord Turner

Regular attendees
 — Chairman of the Board
 — Group Chief Executive
 — Group Chief Risk Officer
 — Chief Financial Officer
 — Group Regulatory and Government 

Relations Director

 — Group General Counsel and 

Company Secretary

 — Director of Group-wide Internal 

Audit

Number of meetings in 2016: 
eight (in addition, a joint meeting 
was held with the Audit 
Committee)

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www.prudential.co.ukAnnualReport2016  Prudential plc		03		GovernanceHow the Committee spent its time during 2016
The table below provides an overview of how the Committee spent its time in 2016.

Feb

Apr

May

Jul

Sep

Oct

Nov

Markets and Group risk updates

Market conditions and impact

Group risk update

Risk management

Group top risk identification

Top risk discussions 

Business unit specific risk matters

Risk assessment of business plan

Risk function effectiveness

Regulatory matters

Regulatory matters

Risk framework

Solvency II internal model development

Risk limit updates

Risk policy framework refresh

Year end E-cap results

Governance and reporting

Year end risk disclosures

Policy compliance

Own Risk and Solvency Assessment

Compliance report

Global Systemically Important Insurer:  
Liquidity Risk Management Plan, Systemic Risk Management 
Plan and Recovery Plan
Solvency II reporting and governance processes

IFRS Phase II 

Environmental Social Governance (ESG) reporting

Committee terms of reference 

104

Prudential plc  Annual Report 2016 www.prudential.co.ukCommittee reportsContinuedKey matters considered during the year 

Matter considered

How the Committee addressed the matter

Risk appetite

Risk management

Group top risks

As part of the Group’s business plan, risk appetite limits were reviewed and updated. The primary 
driver of the changes was the increased macroeconomic uncertainty and market volatility, while 
regulatory and business change continued. 

In order to be confident that the business continued to remain within risk appetite, risk limits were 
reviewed and several new measures introduced.

Annually, business units must assess and certify their compliance with the Group Risk Framework and 
risk policies as part of the annual Group Governance Manual certification. The annual certification 
process for risk policies is facilitated by Group Risk and subject to oversight by the Risk Committee. In 
2016, the Group Risk Framework and risk policies were subject to their annual review, with changes 
being approved by the Risk Committee.

The Risk Committee approved a number of deep dives to be undertaken during 2016. These focused 
on risks embedded within the existing portfolio of products in our US, Asia and UK businesses.

The Group Cyber Risk Strategy was overseen by the Risk Committee in mid 2016. The Committee 
reviewed the Cyber Defence Plan, providing further detail around the implementation of the cyber 
strategy at the end of 2016. The Cyber Strategy and Defence Plan articulate the strategic outcomes 
and key deliverables relating to our cyber resilience.

The Committee also agreed the characteristics of an effective risk function and conducted its first 
annual review of risk effectiveness in May.

The Committee evaluated the Group’s top risks, considering recommendations for promoting 
additional risks, expanding the scope of existing risks, and removing those risks no longer requiring 
particular focus from the Committee. The Committee received regular reporting on the top risks and 
mitigating actions over the course of the year.

The Group Chief Risk Officer’s reports also provided the Committee with regulatory updates, 
particularly regarding Solvency II, the Group’s Internal Model, development of the Group’s global 
capital standards and the deliverables required as a result of the Group’s designation as a Global 
Systemically Important Insurer. 

Solvency II and Pillar 3 
reporting

The Committee considered the Own Risk and Solvency Assessment report based on the outcomes of 
the Group’s business plan, the results of the Group’s regular stress and scenario testing, and the 
current and projected risk and solvency positions prior to its approval by the Board. 

The approval of the Solvency II Internal Model formalised the Group’s Model change process, which 
records, evaluates and reports changes to management and the regulator. The Major Model Change 
application was closely overseen by the Risk Committee throughout 2016 and approved before 
submission to the regulator. 

Solvency II results and associated governance processes were considered in a separate meeting held 
jointly with the Audit Committee. 

The Financial Stability Board announced on 3 November 2015 that the Group continues to be 
designated as a Global Systemically Important Insurer. In 2016, the Group was required to update the 
2015 Global Systemically Important Insurer deliverables – these include the Systemic Risk 
Management Plan, Recovery Plan and Liquidity Risk Management Plan. The Committee played a key 
part in considering and approving a number of these, including the Group’s Liquidity Risk 
Management Plan, Systemic Risk Management Plan and Recovery Plan.

Stress and scenario testing is a key risk measurement and management tool for the Group. The 
Reverse Stress Test exercise was carried out to confirm the Group’s position as being significantly 
resilient to certain business failure scenarios. The report related to the Group’s year end 2016 position 
and was submitted to the PRA. 

Global Systemically 
Important Insurer

Reverse stress testing

Committee effectiveness

A review of the Committee’s activities was conducted against applicable regulation and codes of 
conduct. The results of this assessment were provided to the Committee alongside the outcome of the 
part of the annual Board evaluation relating to the Committee. 

Compliance reporting

The Committee received reporting on key compliance risks and mitigation activity, including 
customer risk, conflicts of interest, financial crime and the implementation of the Senior Insurance 
Managers Regime.

The Committee also reviewed and approved a number of regulatory compliance risk-related policies.

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www.prudential.co.ukAnnualReport2016  Prudential plc		03		Governanceinformation which form part of the Group’s 
internal governance framework. As part of 
the framework, the Group has adopted an 
Inside Information Policy which includes 
guidance and procedures for the 
identification and escalation of inside 
information as well as appropriate controls 
on the disclosure of such information in line 
with regulatory requirements.

Compliance with corporate 
governance codes
The Board confirms that the Company has 
complied with all principles and relevant 
provisions of both the UK and HK 
Corporate Governance Codes throughout 
the accounting year. An explanation of how 
the principles and provisions have been 
applied is set out in this report and in the 
Directors’ remuneration report on pages 
109 to 157. 

With respect to Code Provision B.1.2(d) of 
the HK Code, the responsibilities of the 
Remuneration Committee do not include 
making recommendations to the Board on 
the remuneration of the Non-executive 
Directors. In line with the principles of the 
UK Code, fees for the Non-executive 
Directors are determined by the Board. 

The UK Code can be viewed on the FRC’s 
website and the HK Code is available on 
the website of the HK Stock Exchange.

Statutory and regulatory disclosures     

Financial reporting   
The Directors have a duty to report to 
shareholders on the performance and 
financial position of the Group and are 
responsible for preparing the financial 
statements on pages 160 to 318 and the 
supplementary information on pages 324 
to 361. It is the responsibility of the auditor 
to form independent opinions, based on its 
audit of the financial statements and its 
audit of the EEV basis supplementary 
information, and to report its opinions to 
the Company’s shareholders and to the 
Company. Its opinions are given on pages 
319 to 322 and page 362. 

Company law requires the Directors to 
prepare financial statements for each 
financial year that give a true and fair view 
of the financial affairs of the Company and 
of the Group. The criteria applied in the 
preparation of the financial statements are 
set out in the statement of Directors’ 
responsibilities on page 318 and page 361.

Company law also requires the Board to 
approve the Strategic report. In addition, 
the UK Code requires the Directors’ 
statement to state that they consider the 
Annual Report and financial statements, 
taken as a whole is fair, balanced and 
understandable and provides the 
information necessary for shareholders to 
assess the Company’s position and 
performance, business model and strategy.

The Directors are further required to 
confirm that the Strategic report includes a 
fair review of the development and 
performance of the business, with a 
description of the principal risks and 
uncertainties. Such confirmation is 
included in the statement of Directors’ 
responsibilities on page 318 and page 361.

The Strategic report provides, on pages 47 
and 48, a description of the Group’s capital 
position, financing and liquidity. The risks 
facing the Group’s business and how these 
are managed are discussed in the audited 
sections of the Group Chief Risk Officer’s 
report on pages 50 to 60. 

The Directors who held office at the date of 
approval of this Directors’ report confirm 
that, so far as they are each aware, there is 
no relevant audit information of which the 
Company’s auditor is unaware; each 
Director has taken all the steps that he or 
she ought to have taken as a Director to 
make himself or herself aware of any 
relevant audit information and to establish 
that the Company’s auditor is aware of that 
information. This confirmation is given and 
should be interpreted in accordance with 
the provisions of Section 418 of the 
Companies Act 2006.

106

Going concern 
In accordance with the requirements of the 
guidance issued by the Financial Reporting 
Council in September 2014 ‘Guidance on 
Risk Management, Internal Control and 
Related Financial and Business Reporting’, 
after making sufficient enquiries the 
Directors have a reasonable expectation 
that the Company and the Group have 
adequate resources to continue their 
operations for a period of at least 12 
months from the date that the financial 
statements are approved. In support of this 
expectation, the Company’s business 
activities, together with the factors likely to 
affect its future development, successful 
performance and position in the current 
economic climate, are set out in the 
Strategic report on pages 10 to 73. The 
risks facing the Group’s capital and liquidity 
positions and their sensitivities are referred 
to in the Strategic report on pages 50 to 61. 
The Group’s IFRS financial statements 
include the details of the Group’s 
borrowings in Note C6 on page 255, the 
market risk and liquidity analysis associated 
with the Group’s assets and liabilities can 
be found in Note C3.4(a) on pages 224 and 
225, policyholder liability maturity profile 
by business units in Notes C4.1(b), (c) and 
(d) on pages 232, 234 and 236 respectively, 
cash flow details in the consolidated 
statement of cash flows and provisions and 
contingencies in Notes C11 and D2. The 
Directors therefore consider it appropriate 
to continue to adopt the going concern 
basis of accounting in preparing the 
financial statements for the year ended 
31 December 2016.

Powers of the Board 
The Board may exercise all powers 
conferred on it by the Company’s Articles 
and the Companies Act 2006. This 
includes the powers of the Company to 
borrow money and to mortgage or charge 
any of its assets (subject to the limitations 
set out in the Companies Act 2006 and the 
Company’s Articles) and to give a 
guarantee, security or indemnity in respect 
of a debt or other obligation of the 
Company. 

Securities dealing and inside 
information
Prudential has adopted securities dealing 
rules relating to transactions by Directors 
on terms no less exacting than required by 
Appendix 10 to the HK Listing Rules and by 
relevant UK regulations (the UK Model 
Code was replaced by the Market Abuse 
Regulation with effect from 3 July 2016). 
The Directors have complied with this 
code of conduct throughout the period. 
Relevant controls are applied to the 
handling and dissemination of inside 

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional information

US regulation and legislation
As a result of its listing on the New York 
Stock Exchange, the Company is required 
to comply with the relevant provisions of 
the Sarbanes-Oxley Act 2002 as they apply 
to foreign private issuers and has adopted 
procedures to ensure such compliance.

In particular, in relation to Section 302 of 
the Sarbanes-Oxley Act 2002 which covers 
disclosure controls and procedures, a 
Disclosure Committee has been 
established, reporting to the Group Chief 
Executive, chaired by the Chief Financial 
Officer and comprising members of head 
office management. The work of the 
Disclosure Committee supports the Group 
Chief Executive and Chief Financial Officer 
in making the certifications regarding the 
effectiveness of the Group’s disclosure 
procedures.

Change of control 
Under the agreements governing 
Prudential Corporation Holdings Limited’s 
life insurance and fund management joint 
ventures with China International Trust & 
Investment Corporation (CITIC), if there is 
a change of control of the Company, CITIC 
may terminate the agreements and either 
(i) purchase the Company’s entire interest 
in the joint venture or require the Company 
to sell its interest to a third party designated 
by CITIC, or (ii) require the Company to 
purchase all of CITIC’s interest in the joint 
venture. The price of such purchase or sale 
is to be the fair value of the shares to be 
transferred, as determined by the auditor 
of the joint venture.

Customers 
The five largest customers of the Group 
constituted in aggregate less than 
30 per cent of its total sales for each of 2016 
and 2015.

107

www.prudential.co.ukAnnualReport2016  Prudential plc		03		GovernanceIndex to principal Directors’ report disclosures

Information required to be disclosed in the Directors’ report may be found in the following sections:

Information

Section in Annual Report

Page number(s)

Disclosure of information to auditor

Additional disclosures

Directors in office during the year

Board of Directors

Corporate responsibility governance

Corporate responsibility review

Employment policies and employee involvement

Corporate responsibility review

Greenhouse gas emissions

Corporate responsibility review

Political donations and expenditure

Corporate responsibility review

Remuneration Committee report

Directors’ remuneration report

Directors’ interests in shares

Directors’ remuneration report

Agreements for compensation for loss of office or 
employment on takeover

Directors’ remuneration report

Details of qualifying third-party indemnity provisions

Governance report

Internal control and risk management

Powers of Directors

Governance report

Governance report

Rules governing appointment of Directors

Governance report

Significant agreements impacted by a change of control Governance report

Future developments of the business of the Company

Group Chief Executive’s report

106

77 to 81

62 to 73

69

71 and 72

68

110  to 157

131 and 132

133 and 134

89

90 and 91

106

89

107

4 to 7

Post-balance sheet events

Note D3 of the Notes on the Group financial statements

283

Rules governing changes to the Articles of Association

Shareholder information

Structure of share capital, including changes during the 
year and restrictions on the transfer of securities, voting 
rights and significant shareholders

Shareholder information and Note C10 of the Notes on 
the Group financial statements

402

275

10 to 73

Business review

Changes in borrowings

Dividend details

Financial instruments 

Strategic report

Strategic report and Note C6 of the Notes on the Group 
financial statements.

47, 48 and 255

Strategic report

Strategic report

49

50 to 60 and 392

In addition, the risk factors set out on pages 392 to 397 and the additional unaudited financial information set out on pages 364 to 391, are 
incorporated by reference into the Directors’ report.

Signed on behalf of the Board of Directors

Alan F Porter 
Group General Counsel and Company Secretary
13 March 2017

108

Prudential plc  Annual Report 2016 www.prudential.co.uk04

Directors’  
remuneration report

110 Annual statement from the Chairman of the 

Remuneration Committee

112 Our Executive Directors’ remuneration at a glance
114 Summary of the current Directors’ remuneration policy
118 Annual report on remuneration
135 New Directors’ remuneration policy
153 Supplementary information 

This report has been prepared to comply with Schedule 8 of the Large and Medium-
sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 
2013, as well as the Companies Act 2006 and other related regulations.

The following sections were subject to audit: Table of 2016 and 2015 Executive 
Director total remuneration ‘The Single Figure’ and related notes, salary information 
table in section entitled Remuneration in respect of performance in 2016, Pension 
entitlements, Long-term incentives awarded in 2016, Chairman and Non-executive 
Director remuneration in 2016, Statement of Directors’ shareholdings, Outstanding 
share options, Recruitment arrangements and Payments to past Directors and 
payments for loss of office.

			04		Directors’	remuneration	reportAnnual statement from the Chairman of the Remuneration Committee

Dear Shareholder
I am pleased to present the 
Remuneration Committee’s report 
for the year to 31 December 2016.

The Committee’s report is presented in the 
following sections:

 — An ‘at a glance’ summary of the Group’s 
remuneration arrangements on pages 
112 and 113;

 — Our Directors’ remuneration policy on 
pages 114 to 117 which describes how 
we pay Directors currently. This policy 
was approved by shareholders at the 
2014 AGM;

 — Our Annual report on remuneration on 
pages 118 to 134 and 151 to 152 which 
describes how the Committee applied 
the Directors’ remuneration policy in 
2016 and the decisions it has made in 
respect of 2017; 

 — Our new Directors’ remuneration policy 
on pages 135 to 150 which describes 
how we propose paying Directors from 
18 May 2017. This will be subject to an 
ordinary resolution of shareholders at 
the 2017 AGM; and

 — Supplementary information on pages 

153 to 157.

By way of preface, I would like to share the 
context for the key decisions the 
Committee took during 2016, in particular, 
the decisions relating to remuneration 
arrangements in 2017 and how we 
rewarded the performance achieved 
in 2016.

Reviewing the Directors’ 
remuneration policy
Ahead of the renewal of the Directors’ 
remuneration policy at the AGM in 2017, 
the Committee very carefully considered 
and debated a range of potential 
remuneration models. The Committee 
concluded that the current model 
continues to connect remuneration with 
the achievement of the Group’s ambitious 
goals to deliver further profitable growth in 
the coming years. On this basis, the 
Committee decided to retain the current 
remuneration model while making a 
number of improvements to ensure that it 
continues to be aligned with the Group’s 
remuneration principles, business priorities 
and evolving stakeholder expectations. 

The proposed new Directors’ remuneration 
policy set out on pages 135 to 150 has been 
designed to:

Simplify incentive arrangements
The Committee is committed to simplifying 
the remuneration arrangements for the 
Executive Directors wherever possible. To 
this end, the number of Annual Incentive 
Plan financial metrics is being reduced from 
the seven measures used in 2016 to four 
measures (cash flow, operating free 
surplus, IFRS operating profit and NBP EEV 
profit) for the 2017 financial year. These 
targets are aligned with the Group’s focus 
on growth and cash generation. Minimum 
capital levels must be achieved for future 
bonuses to be paid, underscoring the 
importance of disciplined and proactive 
risk and capital management. 

In a similar spirit of simplification, the Chief 
Executive, M&G will receive long-term 
incentive awards under a single incentive 
plan (the Prudential Long Term Incentive 
Plan, PLTIP) from 2017. In the past, the role 
holder has participated in two long-term 
incentive arrangements. The face value of 
the awards will remain unchanged.

Reward the delivery of the 
Group’s longer-term strategy
It is proposed that a sustainability 
scorecard be used to determine vesting of 
25 per cent of PLTIP awards made in 2017 
and subsequent years. The scorecard 
rewards the longer-term generation of 
capital, the development of a more diverse 
senior leadership team and the 
achievement of the Group’s conduct 
expectations. These measures are aligned 
to the Group’s strategic priorities and 
corporate values, and achieving them will 
support the Group’s ability to deliver to its 
stakeholders during and beyond the 
three-year performance period. 

The Committee continues to be mindful  
of its scope to use discretion to adjust 
bonus payments and/or PLTIP vesting 
levels if it is not satisfied that the underlying 
financial performance of the Company 
during the relevant performance periods 
justifies the payments arithmetically 
suggested by the achievement of the 
performance conditions.

Strengthen the connection 
between executives and other 
shareholders 
The Committee has decided to introduce a 
two-year holding period for PLTIP awards 
made in 2017 and subsequent years. This 
holding period will apply after the end of 
the three-year performance period, giving 
a five-year time horizon for these awards. 

To further strengthen the alignment 
between executives and shareholders,  
the value of shares which Executive 
Directors are asked to own will be 
increased as follows:

 — The Group Chief Executive will be 
asked to own shares worth at least 
400 per cent of base salary 
(350 per cent at present); and

 — Other Executive Directors will be asked 

to own shares worth at least 
250 per cent of base salary 
(200 per cent at present).

Many of the Executive Directors have 
shareholdings well in excess of the 
guidelines that they are asked to meet.  
For instance, on 31 December 2016,  
Mike Wells had a beneficial interest in 
shares with a value of over 700 per cent  
of his salary. 

As the Committee considered the 
new Directors’ remuneration policy, 
I corresponded with and met shareholders 
who together own around 43 per cent of 
the Group’s share capital as well as 
organisations that represent and advise 
shareholders. The Committee and I are 
grateful for the feedback and support that 
we received.

Rewarding 2016 performance
Prudential’s executive remuneration 
arrangements reward the achievement of 
Group, business and personal targets, 
provided that this performance is delivered 
within the Company’s risk framework and 
appetites, and that the conduct 
expectations of Prudential, our regulators 
and other stakeholders are met. 

110

Prudential plc  Annual Report 2016 www.prudential.co.ukIn rewarding performance, the Committee 
scrutinises the proposed bonus and LTIP 
performance targets, which are based on 
the business plans agreed by the Board, to 
ensure they are sufficiently challenging, 
and the Committee sets stretching 
performance ranges for each of the 
financial performance measures. The 
Committee believes that there is a high 
degree of stretch in both the business plans 
and the target ranges when factors such as 
the external economic, political and 
regulatory environment, across the Group’s 
businesses and geographies, are taken into 
account.

As set out in the Business review section 
earlier in this annual report, the Group 
delivered strong financial performance in 
2016, notwithstanding the significant 
changes which took place in the markets in 
which it operates.

Performance against these key metrics 
exceeded the stretching targets 
established by the Board and the results 
achieved in recent years. The Group 
achieved these results while maintaining 
appropriate levels of capital and operating 
within the Group’s risk framework and 
appetites. The Committee believes that the 
bonuses it awarded to Executive Directors 
for 2016 appropriately reflect this 
performance.

Performance in 2016 built on the strong 
results achieved in recent years, despite 
the external challenges faced by the Group 
during this time. Based on total shareholder 
return (TSR) and strong cumulative IFRS 
operating profit performance over the 
performance period, the Committee 
determined that between 41.7 and 
70.8 per cent of the PLTIP awards made to 
Executive Directors in 2014 would vest 
(depending on the business unit). These 

Strategic priority

Group performance  £m

IFRS 
operating profit1
Prudential’s primary 
measure of profitability 
and a key driver of 
shareholder value

CAGR (excluding 
Korea): +14%

EEV new 
business profit2
A measure of the 
future profitability of 
the new business sold 
during the year and 
indicates the profitable 
growth of the Group

CAGR (excluding 
Korea and UK bulk 
annuity new business 
profits): +14%

Business unit 
remittances
Cash flows across the 
Group balance these 
net remittances 
(which support 
dividend payments) 
with the retention of 
cash for profitable 
reinvestment 

CAGR: +9%

2015-2016 growth 7% 

4,007

4,256

2,954

3,186

2,520

2012

2013

2014

2015

2016

2015-2016 growth 24% 

3,088

2,617

1,791

1,536

2,115

2012

2013

2014

2015

2016

2015-2016 growth 6% 

1,625

1,718

1,482

1,341

1,200

2012

2013

2014

2015

2016

2016 bonus
achievement

Above 
stretch level 
IFRS operating  
profit accounted  
for 35 per cent of 
Group financial 
bonus targets

Above 
stretch level 
EEV new business 
profit accounted 
for 5 per cent of 
Group financial 
bonus targets

Above 
stretch level 
A cash flow 
measure was 
used to determine 
10 per cent of the 
Group financial 
bonus targets

Notes
1  As previously reported and includes the contribution from the Korea Life business for all years prior to 2016.
2  As previously reported and includes the contribution from the Korea Life business and UK bulk annuity new business profits for 

all years prior to 2016.

awards will be released to participants in 
April 2017.

The total 2016 ‘single figure’ for the Group 
Chief Executive is lower than the total 2015 
‘single figure’, despite continuing strong 
business performance. This is chiefly a 
result of a lower level of vesting of the 2014 
PLTIP award. Mike Wells’s 2016 ‘single 
figure’ is 30 per cent less than his 2015 
‘single figure’, notwithstanding his 
exceptional leadership and personal 
performance.

As you will be aware, there have been three 
changes to Prudential’s team of Executive 
Directors during 2016. The remuneration 
decisions arising from these changes were 
disclosed in stock exchange and website 
announcements when they took place. 
Further information can be found in the 
Recruitment arrangements and Payments 
to past Directors sections of this report.

I trust that you will find this report a clear 
account of the way in which the Committee 
has implemented the Directors’ 
remuneration policy during 2016 and of the 
Committee’s proposed new Directors’ 
remuneration policy.

Anthony Nightingale, CMG SBS JP 
Chairman of the Remuneration 
Committee
13 March 2017

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Our remuneration strategy and principles
During 2016, our remuneration strategy remained unchanged from that previously approved by shareholders:

To attract and retain the high calibre executives 
required to lead and develop the Group 

Reward must be:

 — Valued by executives; and

 — Competitive, to engage executives who are in demand in 
the global talent market and if required, support hiring the 
best external talent.

To reward executives for delivering our business 
plans and generating sustainable growth and 
returns for shareholders

Reward must be:

 — Determined by delivery of the Group’s annual and 

longer-term business objectives; 

 — Aligned with shareholder value creation; and

 — Consistent with the Group’s risk appetite so that delivery 

of the business plan can be sustained. 

Our current remuneration architecture

Key elements1,2

Salary  
and benefits

Key features of the policy

How we implemented the policy

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

0
2
0
2

Broadly aligned with pay budget for 
other employees

Salary increases of 1% in 2016

Financial and 
personal/
functional 
objectives set 
with reference  
to business  
plans approved 
by the Board.

Cash  
bonus

Deferred  
bonus

Prudential 
Long Term 
Incentive Plan 
(PLTIP)

Stretching IFRS 
profit ranges set 
with reference  
to business plans 
approved by the 
Board.

TSR vesting 
schedule relative 
to insurance 
peers.

The maximum opportunity is 
up to 200% of salary

40% of bonus is deferred into shares 
for three years

Award is subject to malus and 
clawback provisions

The Group Chief Executive has a 
maximum bonus opportunity of 
200% of salary. For other Executive 
Directors the maximum is 180% of 
salary or less

2016 bonuses were paid based on 
performance measures related to 
profit, cash flow and capital 
adequacy as well as personal/
functional objectives

Maximum award under the Plan 
is 550% of salary

Aligned with long-term business 
strategy and delivery of shareholder 
value, with vesting subject to:
—  Relative TSR; and
—  Group or business unit IFRS profit.

Awards in 2016 were below the  
Plan limits:
—  Group Chief Executive:  

400% of salary;

—  CEO, NABU: 460% of salary;
—  CEO, M&G: 150% of salary; and
—  Other PLTIP awards were 250% 

of salary.

Measured over the three financial 
years from year of award

Award is subject to malus and 
clawback provisions

For business unit CEOs, awards vest 
based on TSR and business unit IFRS 
profit. For other Executive Directors, 
awards are subject to TSR and Group 
IFRS profit

Share 
ownership 
guidelines

Significant share ownership guidelines for all Executive Directors as follows:
—  350% of salary for the Group Chief Executive; and
—  200% of salary for other Executive Directors.

Key

  Fixed pay
  Short-term variable pay

  Long-term variable pay
  Share ownership guidelines

Notes
1 
2 

The Chief Executive, NABU also receives a 10% share of the Jackson bonus pool
The Chief Executive, M&G retains separate bonus and long-term incentive arrangements

112

Prudential plc  Annual Report 2016 www.prudential.co.ukWhat performance means for Executive Directors’ pay
At Prudential, remuneration packages are designed to ensure a strong alignment between pay and performance. As you can see from the 
charts on page 111, sustained growth across all of our key performance metrics has delivered substantial value to our shareholders. This 
has been reflected in both the annual bonuses paid and the release of long-term incentive awards, as set out in the Annual report on 
remuneration.

In particular, the long-term incentives awarded to Executive Directors in 2014 had stretching performance conditions attached to vesting 
and were denominated in shares or ADRs. The value generated for shareholders through share price growth and dividends paid over the 
last three years is therefore reflected in the value of the LTIP releases.

The value of these performance-related elements of remuneration are added to the fixed packages provided to Executive Directors to 
calculate the 2016 ‘single figure’ of total remuneration. The total 2016 ‘single figure’ for the Group Chief Executive is lower than the total 
2015 ‘single figure’, despite continuing strong business performance. This is chiefly a result of a lower level of vesting of the 2014 PLTIP 
award. Mike Wells’s 2016 ‘single figure’ is 30 per cent less than his 2015 ‘single figure’, notwithstanding his exceptional leadership and 
personal performance. The values for the current Executive Directors who were Directors during the year are outlined in the table below:  

Executive Director Role

John Foley1

Chief Executive,  
UK & Europe

Group Chief Risk Officer
Penny James
Nic Nicandrou
Chief Financial Officer
Anne Richards2 Chief Executive, M&G
Barry Stowe
Mike Wells
Tony Wilkey

Chairman & CEO, NABU3
Group Chief Executive
Chief Executive, PCA4

Fixed pay

Performance related

2016
salary

Pension and
benefits

2016
bonus

LTIP
vesting

Other
 payments

2016
single figure

2015
single figure

£714,000

£313,000 £1,271,000 £1,781,000

– £4,079,000

–

£606,000
£711,000
£228,000
£820,000

£235,000
£347,000
£962,000
£539,000 £1,236,000 £1,518,000
£139,000 £1,368,000
£251,000 £5,229,000 £1,168,000
£1,081,000 £1,143,000 £2,151,000 £2,520,000
£918,000

£845,000 £1,041,000 £1,440,000

– £2,140,000 £3,875,000

– £2,150,000
£958,000
– £4,004,000 £4,278,000
–
– £7,468,000 £6,763,000
– £6,895,000 £9,894,000
– £4,244,000 £3,289,000

Notes
1 

John Foley was appointed to the Board on 19 January 2016. The remuneration above was paid in respect of his service as an Executive Director, other than the LTIP releases which related to his 
previous role.

2  Anne Richards was appointed to the Board on 7 June 2016. The remuneration above was paid in respect of her service as an Executive Director.
3  NABU is an abbreviation of North American Business Unit.
PCA is an abbreviation of Prudential Corporation Asia.
4 

Aligning 2017 pay to performance
The Remuneration Committee awarded salary increases to the Executive Directors, other than the Chief Executive, M&G and the Group 
Chief Risk Officer, for 2017 of 2 per cent, which was below the salary increase budget for the wider workforce. The Chief Executive, 
M&G, was appointed during the year and therefore no increase in salary was proposed. The Remuneration Committee awarded a salary 
increase for 2017 of 5 per cent to the Group Chief Risk Officer to reflect her performance and contribution. When Penny was promoted 
to the Board in 2015 her salary was lower than that of her predecessor. No other changes have been made as we believe remuneration 
packages remain strongly aligned with performance over both the short and the long term. 

The resultant remuneration packages for 2017 are set out in detail in the Annual report on remuneration and summarised below:

Executive Director

Role

John Foley
Penny James
Anne Richards1
Nic Nicandrou
Barry Stowe2
Mike Wells
Tony Wilkey

Chief Executive, UK & Europe
Group Chief Risk Officer
Chief Executive, M&G
Chief Financial Officer
Chairman & CEO, NABU
Group Chief Executive
Chief Executive, PCA

AIP 

2017 
salary

Maximum
bonus
(% salary)

Bonus
deferred

LTI award
(% salary)

£765,000
£637,000
£400,000
£726,000
US$1,134,000
£1,103,000
HK$9,070,000

180%
160%
600%
175%
160%
200%
180%

40%
40%
40%
40%
40%
40%
40%

250%
250%
450%
250%
460%
400%
250%

Notes
1 

The bonus opportunity for the Chief Executive, M&G remains the lower of 0.75 per cent of M&G’s IFRS profit or six times salary. The Committee determined that Anne Richards should receive a 
2017 PLTIP award with a face value of 450% of base salary, consistent with the combined face value of her previous LTI awards under the PLTIP (150% of salary) and M&G Executive LTIP (300% of 
salary). All future awards will be made under the PLTIP.
The Chairman & CEO, NABU will also continue to have a 10 per cent share of the Jackson bonus pool. 40 per cent of this is deferred in shares.

2 

113

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The Company’s Directors’ remuneration policy was approved by shareholders at the 2014 AGM. This policy came into effect following 
the AGM on 15 May 2014 and will apply until the 2017 AGM, when shareholders will be asked to approve a revised Directors’ 
remuneration policy. Details of the revised policy can be found on pages 135 to 150.

The pages that follow present a summary of the current Directors’ remuneration policy. The complete policy can be found on our website 
at: www.prudential.co.uk/investors/governance-and-policies/directors-remuneration-policy

Remuneration for Executive Directors

Fixed pay

Element

Operation

Salary

The Committee reviews salaries annually, considering factors such as:

 — Salary increases for all employees; 

 — The performance and experience of the executive;

 — Group or business unit financial performance;

 — Internal relativities; and

 — Economic factors such as inflation.

Market data is also reviewed so that salaries remain in a competitive range 
relative to each Executive Director’s local market.

Benefits

Executive Directors are offered benefits which reflect their individual 
circumstances and are competitive within their local market, including:

 — Health and wellness benefits;

 — Protection and security benefits;

 — Transport benefits;

 — Family and education benefits;

 — All employee share plans and savings plans; and

 — Relocation and expatriate benefits.

Current executives have the option to:

 — Receive payments into a defined contribution scheme; and/or

 — Take a cash supplement in lieu of contributions. 

Jackson’s Defined Contribution Retirement Plan has a guaranteed element 
(6 per cent of pensionable salary) and additional contributions (up to a 
further 6 per cent of pensionable salary) based on the profitability of 
Jackson.

Provision for 
an income in 
retirement

Opportunity

Annual salary increases for 
Executive Directors will normally be 
in line with the increases for other 
employees across our business 
units. However, there is no 
prescribed maximum annual 
increase.

The maximum paid will be the cost 
to the Company of providing 
benefits. The cost of benefits may 
vary from year to year but the 
Committee is mindful of achieving 
the best value from providers.

Executive Directors are entitled to 
receive pension contributions or a 
cash supplement (or combination of 
the two) up to a total of 25 per cent 
of base salary.

In addition, the Chief Executive, 
PCA receives statutory 
contributions into the Mandatory 
Provident Fund.

114

Prudential plc  Annual Report 2016 www.prudential.co.ukVariable pay

Element

Operation

Annual bonus

Currently all Executive Directors participate in the Annual Incentive Plan 
(AIP). 

AIP awards for all Executive Directors are subject to the achievement of 
financial and personal objectives. Business unit chief executives either 
have measures of their business unit’s financial performance in the AIP or 
they may participate in a business unit specific bonus plan. For example, 
the Chairman and CEO, NABU currently participates in the Jackson Senior 
Management Bonus Pool as well as in the AIP. 

The financial measures used for the annual bonus will typically include 
profit, cash and capital adequacy. Jackson’s profitability and other key 
financial measures determine the value of the Jackson Senior Management 
Bonus Pool.

In specific circumstances, the Committee also has the power to recover all 
(or part of) bonuses for a period after they are awarded to executives. 
These clawback powers apply to the cash and deferred elements of 2015 
and subsequent bonuses made in respect of performance in 2015 and 
subsequent years.

Deferred 
bonus shares

Executive Directors are required to defer a percentage (currently 40 per 
cent) of their total annual bonus into Prudential shares for three years. The 
release of awards is not subject to any further performance conditions. 

The Committee has the authority to apply a malus adjustment to all, or a 
portion of, an outstanding deferred award in specific circumstances. From 
2015 and future awards, the Committee also has the power to recover all, 
or a portion of, amounts already paid in specific circumstances and within a 
defined time frame (clawback).

Prudential 
Long Term 
Incentive Plan 

Currently all Executive Directors participate in the Prudential Long Term 
Incentive Plan (PLTIP). The PLTIP has a three-year performance period. 
Vesting of outstanding awards is dependent on:

 — Relative total shareholder return (50 per cent of award); and

 — Group IFRS profit (50 per cent of award); or

 — Business unit IFRS profit (50 per cent of award).

The performance measures attached to each award are dependent on the 
role of the executive and will be disclosed in the relevant Annual report on 
remuneration. The Chief Executive, M&G’s PLTIP awards are subject only 
to the TSR performance condition as the IFRS profit of M&G is a 
performance condition under the M&G Executive LTIP. 

The Committee has the authority to apply a malus adjustment to all, or a 
portion of, an outstanding award in specific circumstances. For 2015 and 
future awards, the Committee also has the power to recover all, or a 
portion of, amounts already paid in specific circumstances and within a 
defined timeframe (clawback).

Opportunity

The Chief Executive, M&G has a 
bonus opportunity of the lower of 
six times salary or 0.75 per cent of 
M&G’s IFRS profit. For other 
Executive Directors the maximum 
AIP opportunity is up to 200 per 
cent of salary. Annual awards are 
disclosed in the relevant Annual 
report on remuneration.

In addition to the AIP, the Chairman 
& CEO, NABU receives a 10 per cent 
share of the Jackson Senior 
Management Bonus Pool.

The maximum vesting under this 
arrangement is 100 per cent of the 
original deferral plus accrued 
dividend shares.

The value of shares awarded under 
the PLTIP (in any given financial 
year) may not exceed 550 per cent 
of the executive’s annual basic 
salary. 

Awards made in a particular year are 
usually significantly below this limit 
and are disclosed in the relevant 
Annual report on remuneration. The 
Committee would consult with 
major shareholders before 
increasing award levels during the 
life of this policy.

The maximum vesting under the 
PLTIP is 100 per cent of the original 
share award plus accrued dividend 
shares.

M&G 
Executive LTIP

The Chief Executive, M&G currently receives awards under this plan. The 
incumbent receives an annual award of phantom shares each with a 
notional starting share price of £1. The phantom share price at vesting is 
currently determined by M&G’s profitability, with profit and investment 
performance adjustments, over the three-year performance period. 
Awards are settled in cash.

The Chief Executive, M&G 
receives an award with an initial 
value of 300 per cent of salary 
under this plan. Maximum vesting 
is 100 per cent of the number of 
phantom shares originally awarded.

The Committee has the authority to apply a malus adjustment to all, or a 
portion of, an outstanding award in specific circumstances. For 2015 and 
future awards, the Committee also has the power to recover all, or a 
portion of, amounts already paid in specific circumstances and within a 
defined time frame (clawback).

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Continued

Share ownership guidelines

The guidelines for share ownership are as follows:

 — 350 per cent of salary for the Group Chief Executive; and

 — 200 per cent of salary for other Executive Directors.

Executives have five years from the implementation of these increased guidelines (or from the date of their appointment, if later) to 
build this level of ownership. 

The full policy sets out the Committee’s powers in respect of Executive Directors joining or leaving the Board, where a change in 
performance conditions is appropriate or in the case of corporate transactions (such as a takeover, merger or rights issue). The policy also 
describes legacy long-term incentive plans under which some Executive Directors continue to hold awards.

Remuneration for Non-executive Directors and the Chairman

Non-executive Directors

Fees

Benefits

Share ownership guidelines

All Non-executive Directors receive a 
basic fee for their duties as a Board 
member. Additional fees are paid for 
added responsibilities such as 
chairmanship and membership of 
committees or acting as the Senior 
Independent Director. Fees are paid to 
Non-executive Directors in cash. Fees are 
reviewed annually by the Board with any 
changes effective from 1 July.

If, in a particular year, the number of 
meetings is materially greater than usual, 
the Company may determine that the 
provision of additional fees is fair and 
reasonable.

Chairman

The Chairman receives an annual fee for 
the performance of the role. On 
appointment, the fee may be fixed for a 
specified period of time. Fees will 
otherwise be reviewed annually with any 
changes effective from 1 July.

The Chairman is not eligible to participate 
in annual bonus plans or long-term 
incentive plans.

Travel and expenses for Non-executive 
Directors are incurred in the normal course 
of business, for example, in relation to 
attendance at Board and Committee 
meetings. The costs associated with these 
are all met by the Company.

It is expected that Non-executive 
Directors will hold shares with a value 
equivalent to one times the annual basic 
fee (excluding additional fees for 
chairmanship and membership of any 
committees). 

Non-executive Directors are expected to 
attain this level of share ownership within 
three years of their appointment.

The Chairman has a share ownership 
guideline of one times his annual fee and 
is expected to attain this level of share 
ownership within five years of the date of 
his appointment.

The Chairman may be offered benefits 
including:

 — Health and wellness benefits;

 — Protection and security benefits;

 — Transport benefits; and

 — Relocation and expatriate benefits 

(where appropriate).

The Chairman is not eligible to receive a 
pension allowance or to participate in the 
Group’s employee pension schemes.

116

Prudential plc  Annual Report 2016 www.prudential.co.ukIn setting the Directors’ remuneration policy, the Committee considers a range of factors including:

Conditions elsewhere in the Group
Across the Group, remuneration is reviewed regularly with the intention that all employees are paid appropriately in the context of their 
local market and given their individual skills, experience and performance. Each business unit’s salary increase budget is set with 
reference to local market conditions. The Remuneration Committee considers salary increase budgets in each business unit when 
determining the salaries of Executive Directors.

Prudential does not consult with employees when setting the Directors’ remuneration policy: Prudential is a global organisation with 
employees, and agents in multiple business units and geographies. As such, there are practical challenges associated with consulting 
with employees directly on this matter. As many employees are also shareholders, they are able to participate in binding votes on the 
Directors’ remuneration policy and annual votes on the Annual report on remuneration. 

Shareholder views
The Remuneration Committee and the Company undertake regular consultation with key institutional investors on the remuneration 
policy and its implementation. This engagement is led by the Remuneration Committee Chairman and is an integral part of the 
Company’s investor relations programme. The Committee is grateful to shareholders for their feedback and takes this into account when 
determining executive remuneration.

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www.prudential.co.ukAnnualReport2016  Prudential plc			04		Directors’	remuneration	reportAnnual report on remuneration

The Board has established Audit, Remuneration, Risk, Nomination and Governance Committees as principal standing committees of the 
Board. These committees form a key element of the Group governance framework.

The operation of the Remuneration Committee
Members
Anthony Nightingale (the Chairman of the Committee)
Kai Nargolwala
Philip Remnant

Role and responsibility
The role and responsibilities of the Committee are set out in its terms of reference, which are reviewed by the Committee and approved 
by the Board on an annual basis, and which can be found on the Company’s website. The Committee’s role is to assist the Board in 
meeting its responsibilities regarding the determination, implementation and operation of the overall remuneration policy for the Group, 
including the remuneration of the Chairman and Executive Directors, as well as overseeing the remuneration arrangements of other staff 
within its purview.

The principal responsibilities of the Committee are:

 — Determining and recommending to the Board for approval, the framework and policy for the remuneration of the Chairman, Executive 

Directors and other members of the Group Executive Committee;

 — Approving the design of performance-related pay schemes operated for the Executive Directors and other members of the Group 

Executive Committee, and determining the targets and individual payouts under such schemes;

 — Reviewing the design and development of all share plans requiring approval by the Board and/or the Company’s shareholders;

 — Approving the share ownership guidelines for the Chairman and Executive Directors and other members of the Group Executive 

Committee, and monitoring compliance;

 — Reviewing and approving individual packages for the Executive Directors and other members of the Group Executive Committee, and 

the fees of the Chairman and the Non-executive Directors of the Group’s material subsidiaries;

 — Reviewing and approving packages to be offered to newly recruited Executive Directors and other members of the Group Executive 

Committee;

 — Reviewing and approving the structure and quantum of any severance package for Executive Directors and other members of the 

Group Executive Committee;

 — Ensuring the process for establishing remuneration policy is transparent and consistent with the Group’s risk framework and 

appetites, encouraging strong risk management and solvency management practices and taking account of remuneration practices 
across the Group; 

 — Monitoring the remuneration and risk management implications of remuneration of senior executives across the Group, other 

selected roles and those with an opportunity to earn in excess of £1 million in a particular year; and

 — Overseeing the implementation of the Group remuneration policy for those roles within scope of the specific arrangements referred 

to in Article 275 of Solvency II.

An annual review of the Committee’s effectiveness was carried out as part of the Board evaluation, as described in more detail on page 87. 
The Committee was found to be functioning effectively.

118

Prudential plc  Annual Report 2016 www.prudential.co.ukIn 2016, the Committee met six times. Key activities at each meeting are shown in the table below:

Meeting

Key activities

February 2016

Approve the 2015 Directors’ remuneration report; consider 2015 bonus awards for Executive Directors; 
consider vesting of the long-term incentive awards with a performance period ending on 31 December 2015; 
and approve 2016 long-term incentive awards, performance measures and plan documentation.

March 2016

June 2016

Confirm 2015 annual bonuses and the vesting of long-term incentive awards with a performance period 
ending on 31 December 2015, in light of audited financial results.

Consider performance for outstanding long-term incentive awards, based on the half-year results; review 
the remuneration of senior executives across the Group, employees with a remuneration opportunity over 
£1 million per annum and employees within the scope of the Solvency II remuneration rules; consider 
proposals for new Directors’ remuneration architecture and policy; and review progress towards share 
ownership guidelines by the Chairman, Executive Directors and other Group Executive Committee members.

September 2016

Review the dilution levels resulting from the Company’s share plans; review proposed new Directors’ 
remuneration architecture and policy; review proposed 2017 remuneration arrangements ahead of 
consultation with shareholders; approve the implementation of the remuneration requirements of Solvency II 
and approve the Remuneration Policy Statement; and review the Remuneration Committee’s terms of 
reference. 

November 2016

Finalise the proposed new Directors’ remuneration architecture and policy and the approach to the 
shareholder consultation.

December 2016 

Review the level of participation in the Company’s all-employee share plans; approve Group Executive 
Committee members’ 2017 salaries and incentive opportunities; consider the annual bonus and long-term 
incentive measures and targets to be used in 2017; review an initial draft of the 2016 Directors’ remuneration 
report; approve the Group Remuneration Policy; and approve the Committee’s 2017 work plan.

Additionally, a number of resolutions in writing were approved by the Committee between these meetings relating to new Executive 
Directors’ remuneration arrangements and separation arrangements for an Executive Director who stepped down from the Board. 

The Chairman and the Group Chief Executive attend meetings by invitation. The Committee also had the benefit of advice from:

 — Group Chief Risk Officer; 

 — Chief Financial Officer;

 — Group Human Resources Director; and

 — Director of Group Reward and Employee Relations.

Individuals are never present when their own remuneration is discussed and the Committee is always careful to manage potential 
conflicts of interest when receiving views from Executive Directors or senior management about executive remuneration proposals.

During 2016, Deloitte LLP was the independent adviser to the Committee. Deloitte was appointed by the Committee in 2011 following a 
competitive tender process. As part of this process, the Committee considered the services that Deloitte provided to Prudential and its 
competitors as well as other potential conflicts of interest. Deloitte is a member of the Remuneration Consultants’ Group and voluntarily 
operates under their code of conduct when providing advice on executive remuneration in the UK. Deloitte regularly meets with the 
Chairman of the Committee without management present. The Committee is comfortable that the Deloitte engagement partner and 
team providing remuneration advice to the Committee do not have connections with Prudential that may impair their independence and 
objectivity. The total fees paid to Deloitte for the provision of independent advice to the Committee in 2016 were £48,050 charged on a 
time and materials basis. During 2016, Deloitte gave Prudential management advice on remuneration, as well as providing guidance on 
capital optimisation, digital and technology, taxation, internal audit, real estate, global mobility and other financial, risk and regulatory 
matters. Remuneration advice is provided by an entirely separate team within Deloitte.

In addition, management received external advice and data from a number of other providers. This included market data and legal 
counsel. This advice, and these services, are not considered to be material. 

During the year, the Company has complied with the appropriate provisions of the UK Corporate Governance Code regarding Directors’ 
remuneration.

119

www.prudential.co.ukAnnualReport2016  Prudential plc			04		Directors’	remuneration	reportTable of 2016 Executive Director total remuneration ‘The Single Figure’

£000s

John Foley1
Penny James
Michael McLintock2
Nic Nicandrou3
Anne Richards4
Barry Stowe5, 8
Mike Wells6
Tony Wilkey 7, 8

2016
salary

714
606
173
711
228
820
1,081
845

2016
taxable
benefits*

134
83
70
361
82
46
873
828

2016
total
bonus

1,271
962
920
1,236
1,368
5,229
2,151
1,440

Of which:

Amount
deferred
into
Prudential
shares†

508
385
368
494
547
2,092
860
576

Amount
paid in
cash

763
577
552
742
821
3,137
1,291
864

2016
LTIP
releases‡

Other 
payments

2016
pension
benefits§

Total 2016
remuneration
‘The Single
Figure’¶

1,781
347
1,811
1,518
–
1,168
2,520
918

–
–
–
–
2,140
–
–
–

179
152
43
178
57
205
270
213

4,079
2,150
3,017
4,004
3,875
7,468
6,895
4,244

Total

5,178

2,477

14,577

8,747

5,830

10,063

2,140

1,297

35,732

* Benefits include (where provided) the cost of providing the use of a car and driver, medical insurance, security arrangements and relocation/expatriate benefits.
† The deferred part of the bonus is subject to malus and clawback in accordance with the malus and clawback policies. 
‡ In line with the regulations, the estimated value of PLTIP releases in 2016 has been calculated based on the average share/ADR price over the last three months of 2016 (£14.86/$37.02). 

The actual value of PLTIPs, based on the share price on the date awards are released, will be shown in the 2017 report. Tony Wilkey’s LTIP release includes an award which vested on 
23 September 2016 (the share price on that date was £14.08) in addition to the awards which vest in 2017. 

§ 2016 pension benefits include cash supplements for pension purposes and contributions into DC schemes as outlined on page 127.
¶ Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded figures. Total remuneration is calculated using the methodology prescribed by 

Schedule 8 of the Companies Act.

Notes
1 

John Foley was appointed to the Board on 19 January 2016. The remuneration above was paid in respect of his service as an Executive Director, other than the LTIP releases which 
related to his previous role. 

2  Michael McLintock stepped down from the Board on 6 June 2016. The remuneration above was paid in respect of his service as an Executive Director.
3   Nic Nicandrou’s benefits relate primarily to relocation support under a legacy relocation clause in his contract, being £156,892 to cover taxes due on stamp duty paid in 2015.
4  Anne Richards was appointed to the Board on 7 June 2016. The remuneration above was paid in respect of her service as an Executive Director. In order to facilitate Anne’s 

appointment as Chief Executive, M&G , the Company agreed to replace the deferred bonus awards she forfeited on leaving Aberdeen Asset Management. The terms of the 
replacement award are designed to replicate those of the forfeited awards and further details are set out on page 129. In addition, to support Anne’s appointment as Chief Executive, 
M&G, the Company pays for accommodation in London and travel from Anne’s home in Edinburgh to London totalling £45,493. 

5  Barry Stowe’s bonus figure excludes a contribution of £11,738 from a profit sharing plan which has been made into a 401(k) retirement plan in respect of his role as Chairman & CEO, 

NABU. This is included under 2016 pension benefits.

6  To facilitate his move to the UK, Mike Wells’s benefits include relocation support including £330,680 to cover taxes due on stamp duty paid in 2015 and £339,624 to cover mortgage 

interest. In addition, an amount of £497,748 was paid by the Company to meet a payment on account for US tax on these benefits which, as the tax will be payable in the UK, under the 
UK and US double tax treaty this amount will ultimately be refunded. 

7  Tony Wilkey’s benefits include costs of £260,917 for housing and a £413,663 Executive Director Location Allowance. The LTIP releases relate to his previous role, prior to his service 

as an Executive Director.
 Barry Stowe and Tony Wilkey are paid in their local currency and exchange rate fluctuations will therefore impact the reported sterling value.

8 

120

Prudential plc  Annual Report 2016 www.prudential.co.ukAnnual report on remunerationContinuedTable of 2015 Executive Director total remuneration ‘The Single Figure’

£000’s

Pierre-Olivier Bouée1
Jackie Hunt2
Penny James3
Michael McLintock
Nic Nicandrou4
Barry Stowe5, 9
Tidjane Thiam6
Mike Wells7
Tony Wilkey8, 9

Total

Of which:

2015
salary

2015
taxable
benefits*

270
557
200
394
703
729
455
942
433

38
76
21
71
377
558
44
1,283
402

2015
total
bonus

0
1,039
318
2,128
1,224
3,281
704
3,223
748

Amount
paid in
cash

0
623
191
1,277
734
1,969
422
1,934
449

Amount
deferred
into
Prudential
shares†

2015
LTIP
releases‡

2015
pension 
benefits§

Total 2015
remuneration
‘The Single
Figure’¶

0
416
127
851
490
1,312
282
1,289
299

316
1,688
369
2,676
1,798
2,007
3,382
4,290
1,597

68
139
50
98
176
188
114
156
109

692
3,499
958
5,367
4,278
6,763
4,699
9,894
3,289

4,683

2,870

12,665

7,599

5,066

18,123

1,098

39,439

* Benefits include (where provided) the cost of providing the use of a car and driver, medical insurance, security arrangements and relocation/expatriate benefits.
† The deferred part of the bonus is subject to malus and clawback in accordance with the malus and clawback policies. 
‡ In line with the regulations, the estimated value of PLTIP releases in 2015 has been recalculated based on the actual share/ADR price on the date awards are released, being 

£13.25/$38.36. 

§ 2015 pension benefits include cash supplements for pension purposes and contributions into DC schemes.
¶ Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded figures. Total remuneration is calculated using the methodology prescribed by 

Schedule 8 of the Companies Act.

Notes
1  Pierre-Olivier Bouée stepped down from the Board on 31 May 2015. The remuneration above was paid in respect of his service as an Executive Director.
2 
3  Penny James was appointed to the Board on 1 September 2015. The remuneration above was paid in respect of her service as an Executive Director, other than the LTIP releases 

Jackie Hunt stepped down from the Board on 3 November 2015. The remuneration shown above was paid in respect of her service as an Executive Director.

which related to her previous role. 

4  Nic Nicandrou’s 2015 benefits relate primarily to a legacy relocation clause in his contract agreed on his appointment and disclosed in the 2009 Directors’ remuneration report. The 

figure includes costs of £243,750 to cover stamp duty.

5  Barry Stowe’s 2015 benefits relate primarily to his expatriate status while he was located in Hong Kong in his previous role as Chief Executive, PCA, including costs of £139,405 for 
housing, £62,586 home leave and a £152,978 Executive Director Location Allowance. In addition, to facilitate his move back to the US, his benefits include relocation support 
including costs of £110,101 for relocation, shipping and tax return preparation. His bonus figure excludes a contribution of £10,404 from a profit sharing plan which has been made 
into a 401(k) retirement plan in respect of his role as Chairman & CEO, NABU. This is included under 2015 pension benefits.

6  Tidjane Thiam stepped down from the Board on 31 May 2015. The remuneration shown above was paid in respect of his service as an Executive Director.
7  To facilitate his move to the UK, Mike Wells’s benefits include relocation support including an allowance of £200,000 for relocation and shipping, £177,890 for temporary 

accommodation, £513,750 to cover stamp duty and £56,604 to cover mortgage interest.

8  Tony Wilkey was appointed to the Board on 1 June 2015. The remuneration above was paid in respect of his service as an Executive Director, other than the LTIP releases which 

related to his previous role. Tony Wilkey’s 2015 benefits include costs of £140,134 for housing and a £214,169 Executive Director Location Allowance.

9  Barry Stowe and Tony Wilkey are paid in their local currency and exchange rate fluctuations will therefore impact the reported sterling value.

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www.prudential.co.ukAnnualReport2016  Prudential plc			04		Directors’	remuneration	reportRemuneration in respect of performance in 2016 
Base salary
Executive Directors’ salaries were reviewed in 2015 with changes effective from 1 January 2016. When the Committee took these 
decisions it considered:

 — The salary increases awarded to other employees;

 — The performance and experience of each executive; 

 — The relative size of each Director’s role; and

 — The performance of the Group. 

Salary increases for the wider workforce vary across our business units, reflecting local market conditions.

To provide context for this review, information was also drawn from the following market reference points:

Executive

John Foley

Penny James

Nic Nicandrou

Role

Benchmark(s) used to assess remuneration

Chief Executive, UK and Europe

 — FTSE 40 

 — International insurance companies

Group Chief Risk Officer

 — FTSE 40

Chief Financial Officer

 — FTSE 40

 — International insurance companies

Michael McLintock

Chief Executive, M&G

 — McLagan UK Investment Management Survey

Anne Richards

Barry Stowe

 — International insurance companies

Chairman & CEO, NABU 

 — Towers Watson US Financial Services Survey

 — LOMA US Insurance Survey

Mike Wells

Group Chief Executive

 — FTSE 40

 — International insurance companies

Tony Wilkey

Chief Executive, PCA

 — Towers Watson Asian Insurance Survey

As reported last year, after careful consideration by the Committee, all Executive Directors received a salary increase of 1 per cent. 
The 2016 salary increase budgets for other employees across our business units were between 3 per cent and 6.5 per cent. No changes 
were made to Executives Directors’ maximum opportunities under either the annual incentive or the long-term incentive plans. 

Executive Director

John Foley1

Penny James2

Michael McLintock3

Nic Nicandrou

Anne Richards4

Barry Stowe5

Mike Wells6

Tony Wilkey7

2015 salary 

2016 salary

–

£600,000

£394,000

£703,000

–

£750,000

£606,000

£398,000

£711,000

£400,000

US$1,100,000

US$1,111,000

£1,070,000

£1,081,000

HK$8,800,000

HK$8,890,000

Notes
1 
2 
3  Michael McLintock stepped down from the Board on 6 June 2016. The annualised 2016 salary above was paid in respect of his service as Chief Executive, M&G and was pro-rated for the portion of 

John Foley was appointed Chief Executive, UK and Europe on 19 January 2016. The annualised 2016 salary above was paid in respect of his service as Chief Executive, UK and Europe.
Penny James was appointed Group Chief Risk Officer on 1 September 2015. The annualised 2015 salary above was paid in respect of her service as Group Chief Risk Officer.

the year for which he was an Executive Director.

4  Anne Richards was appointed Chief Executive, M&G on 7 June 2016. The annualised 2016 salary above was paid in respect of her service as Chief Executive, M&G.
5  Barry Stowe was appointed Chairman & CEO, NABU on 1 June 2015. The annualised 2015 salary above was paid in respect of his service as Chairman & CEO, NABU.
6  Mike Wells was appointed Group Chief Executive on 1 June 2015. The annualised 2015 salary above was paid in respect of his service as Group Chief Executive.
Tony Wilkey was appointed Chief Executive, PCA on 1 June 2015. The annualised 2015 salary above was paid in respect of his service as Chief Executive, PCA.
7 

122

Prudential plc  Annual Report 2016 www.prudential.co.ukAnnual report on remunerationContinuedAnnual bonus
2016 annual bonus opportunities
Executive Directors’ bonus opportunities, the weighting of performance measures for 2016 and the proportion of annual bonuses 
deferred are set out below:

Executive Director

John Foley1
Penny James
Michael McLintock2
Nic Nicandrou 
Anne Richards3
Barry Stowe4 
Mike Wells
Tony Wilkey

Maximum
AIP opportunity
 (% of salary)

Deferral requirement

Group financial
measures

Business unit 
financial/functional
measures

 Personal 
objectives

Weighting of measures

180% 40% of total bonus
160% 40% of total bonus
600% 40% of total bonus
175% 40% of total bonus
600% 40% of total bonus
160% 40% of total bonus
200% 40% of total bonus
180% 40% of total bonus

20%
50%
20%
80%
20%
80%
80%
20%

60%
30%
60%
–
60%
–
–
60%

20%
20%
20%
20%
20%
20%
20%
20%

Notes
1 

John Foley was appointed to the Board on 19 January 2016. The maximum bonus opportunity shown represents his annual opportunity as an Executive Director, which was pro-rated for the 
portion of the year for which he was an Executive Director. 

2  Michael McLintock’s annual bonus opportunity in 2016 was the lower of 0.75 per cent of M&G’s IFRS profit and six times annual salary. M&G’s IFRS profit in 2016 was £414 million. Michael stepped 
down from the Board on 6 June 2016. The maximum bonus opportunity shown represents his annual opportunity as an Executive Director, which was pro-rated for the portion of the year for which 
he was an Executive Director.

3  Anne Richards’s annual bonus opportunity in 2016 was the lower of 0.75 per cent of M&G’s IFRS profit and six times annual salary. M&G’s IFRS profit in 2016 was £414million. Anne was appointed 
to the Board on 7 June 2016. The maximum bonus opportunity shown represents her annual opportunity as an Executive Director, which was pro-rated for the portion of the year for which she was 
an Executive Director.

4  Barry Stowe also receives 10 per cent of the Jackson bonus pool. 

2016 AIP performance measures and achievement
Target-setting process
For the financial metrics of the AIP, the performance ranges are set by the Remuneration Committee prior to, or at the beginning of, the 
performance period based on the annual business plans approved by the Board. These reflect the ambitions of the Group and business 
units, in the context of anticipated market conditions. 

As part of the implementation of Solvency II, a portion of Executive Directors’ 2016 bonuses was determined by the achievement of 
Solvency II surplus targets, which replaced the IGD capital surplus measure (part of the Solvency I framework). Otherwise no changes 
were made to the performance measures for the 2016 annual incentive plan.

Also as part of the implementation of Solvency II, the weightings of Penny James’s AIP performance targets (with effect from 2016) were 
changed so that 50 per cent related to financial targets, 30 per cent related to functional targets and 20 per cent related to personal 
targets. 

Financial performance
The Committee reviewed performance against the performance ranges at its meeting in February 2017; in all of the bonus performance 
metrics the Group’s 2016 results exceeded the performance required for maximum vesting, other than the Group Solvency II surplus 
measure, which was between target and maximum.

123

www.prudential.co.ukAnnualReport2016  Prudential plc			04		Directors’	remuneration	reportThe Committee also considered a report from the Group Chief Risk Officer which confirmed that these results were achieved within the 
Group’s and business units’ risk framework and appetite. The Group Chief Risk Officer also considered the effectiveness of risk 
management and internal controls, and specific actions taken to mitigate risks, particularly where these may be at the expense of profits 
or sales. The Group Chief Risk Officer’s recommendations were taken into account by the Committee when determining AIP outcomes 
for Executive Directors.

The performance measures, their weightings and the achievement compared to the performance range, is illustrated below. The 
performance range (the levels of performance required for threshold, target and maximum bonuses to be paid) for the 2016 Group 
financial measures will be disclosed in the 2017 Directors’ remuneration report.

Measure

Cashflow

Operating free surplus

Solvency II surplus

ECap surplus

NBP EEV profit

In-force EEV profit

IFRS profit

Weighting

Threshold
0% vesting

Midpoint
50% vesting

Maximum
100% vesting

Above maximum
100% vesting

10%

25%

7.5%

7.5%

5%

10%

35%

Group

PCA

UK and Europe

M&G

Personal performance
As set out in our Directors’ remuneration policy, a proportion of the annual bonus for each Executive Director is based on the 
achievement of personal and, for the Group Chief Risk Officer, functional objectives. These objectives include:

 — The executive’s contribution to Group strategy as a member of the Board; 

 — Specific goals related to the business or function for which they are responsible, such as developing product propositions for a new 

generation of savers and investors; and  

 — Progress on major projects which in 2016 included the initial public offering of our Indian joint venture, ICICI Prudential Life, 

commencing the divestment of our Korean life business and growing our African business to include Zambia. 

Performance against these objectives was assessed by the Committee at its meeting in February 2017. 

2016 Annual Incentive Plan payments
On the basis of the strong performance of the Group and its business units, and the Committee’s assessment of each Executive Director’s 
personal performance, the Committee determined the following 2016 AIP payments:

Executive Director

Role

John Foley
Penny James
Michael McLintock2 
Nic Nicandrou 
Anne Richards3
Barry Stowe4
Mike Wells
Tony Wilkey

Chief Executive, UK and Europe
Group Chief Risk Officer
Chief Executive, M&G
Chief Financial Officer
Chief Executive, M&G
Chairman & CEO, NABU
Group Chief Executive
Chief Executive, PCA

2016 salary1

£750,000
£606,000
£398,000
£711,000
£400,000
US$1,111,000
£1,081,000
HK$8,890,000

Maximum
2016 AIP

2016 AIP payment
(% of maximum)

180%
160%
600%
175%
600%
160%
200%
180%

94.2%
99.2%
66%
99.3%
100%
99.3%
99.5%
94.6%

2016 AIP payment

£1,271,000
£962,000
£920,000
£1,236,000
£1,368,000
US$1,765,000
£2,151,000
HK$15,138,000

Notes
1  At 31 December 2016 or on stepping down from the Board if earlier.
2  Michael McLintock stepped down from the Board on 6 June 2016. The bonus shown above was paid in respect of his service as an Executive Director.
3  Anne Richards was appointed to the Board on 7 June 2016. The bonus shown above was paid in respect of her service as an Executive Director.
4 

In addition to the Annual Incentive Plan, Barry Stowe also participates in the Jackson bonus pool (see below).

2016 Jackson bonus pool
In 2016, the Jackson bonus pool was determined by Jackson’s profitability, capital adequacy, remittances to Group, in-force experience, 
ECap solvency ratio and credit rating. Across all these measures Jackson delivered strong performance. As a result of this performance 
the Committee determined that Barry Stowe’s share of the bonus pool was  US$5,318,000.

124

Prudential plc  Annual Report 2016 www.prudential.co.ukAnnual report on remunerationContinuedDisclosure of targets and achievement for the 2015 Annual Incentive Plan

The level of performance required for threshold, target and maximum payment against the Group’s 2015 Annual Incentive Plan financial 
measures and the results achieved are set out below. 

Group cash flow

£0

£62m

£124m

Operating free surplus generated

£2,471m

£2,671m

£2,871m

£297m

£3,050m

Group IGD surplus

£3,967m

£4,717m

£5,217m

£5,543m

Group ECap surplus

£12,553m

£15,053m

£15,643m

NBP EEV profit

£1,935m

£2,160m

£2,210m

In-force EEV profit

£1,548m

£1,778m

£1,868m

Group IFRS profit

£2,929m

£3,159m

£3,319m

£2,617m

£2,264m

£4,007m

Achievement from Threshold to target

Achievement from Plan to Maximum

Achievement above Maximum

The Board believes that, due to the commercial sensitivity of the business unit targets, disclosing further details of these targets may 
damage the competitive position of the Group.

Update on performance against targets for awards made in 2015 and 2016 under the  
Prudential Long Term Incentive Plan

As at 31 December 2016, Prudential’s TSR performance during the periods 1 January 2015 to 31 December 2016 and 1 January 2016 to 
31 December 2016 was ranked below median.

As at 31 December 2016, Prudential’s IFRS operating profit performance during the periods 1 January 2015 to 31 December 2016 and 
1 January 2016 to 31 December 2016 was above the stretch targets for Group and all business units other than one which was between 
plan and the stretch target.

Remuneration in respect of performance periods ending in 2016
Long-term incentive plans with performance periods ending on 31 December 2016
Our long-term incentive plans have stretching performance conditions that are aligned to the strategic priorities of the Group. In deciding 
the portion of the awards to be released, the Committee considered actual financial results against these performance targets. The 
Committee also reviewed underlying Company performance to ensure vesting levels were appropriate. The Directors’ remuneration 
policy contains further details of the design of Prudential’s long-term incentive plans. 

Prudential Long Term Incentive Plan (PLTIP) 
In 2014, all Executive Directors were granted awards under the PLTIP. The awards were subject to challenging targets. The weightings of 
these measures are detailed in the table below. 

Executive Director

Michael McLintock 
Jackie Hunt
Barry Stowe
Mike Wells
All other Executive Directors

Notes
1  Group TSR is measured on a ranked basis over three years relative to peers. 
2 

IFRS profit is measured on a cumulative basis over three years.

Weighting of measures

Group TSR1

IFRS profit
(Group or business unit)2

100%
50%
50%
50%
50%

–
50% (business unit target)
50% (business unit target)
50% (business unit target)
50% (Group)

Under the Group TSR measure, 25 per cent of the award vests for TSR at the median of the peer group increasing to full vesting for 
performance within the upper quartile. TSR is measured on a local currency basis since this has the benefit of simplicity and directness of 
comparison. The peer group for the awards is:

Aegon
Allianz
Legal & General
Old Mutual
Swiss Re

Aflac
Aviva
Manulife
Prudential Financial
Zurich Insurance Group

AIA
AXA
MetLife
Standard Life

AIG
Generali
Munich Re
Sun Life Financial

125

www.prudential.co.ukAnnualReport2016  Prudential plc			04		Directors’	remuneration	reportPrudential’s TSR performance during the performance period (1 January 2014 to 31 December 2016) was between the median and 
upper quartile of the peer group (ranked ninth). The portion of the awards related to TSR which therefore vested was 41.7 per cent.

Under the IFRS measure, 25 per cent of the award vests for meeting the threshold IFRS profit set at the start of the performance period 
increasing to full vesting for performance at or above the stretch level. The table below illustrates the cumulative performance achieved 
over 2014 to 2016 compared to the Group targets set in 2014: 

Group

IFRS operating profit

2014-16 cumulative targets

Threshold 

Plan

Maximum

2014-16
cumulative
achievement

£8,525m

£9,472m

£10,419m

£11,449m

Overall
vesting

100%

The Committee determined that the cumulative IFRS operating profit target established for the PLTIP should be expressed using 
exchange rates consistent with the reported disclosures. All the individual business units exceeded their stretch performance target and 
achieved 100% vesting, other than Asia which exceeded plan performance, but not the stretch target, and therefore vested at 95%. 
Details of business unit IFRS targets have not been disclosed as the Committee considers that these are commercially sensitive and 
disclosure of targets at such a granular level would put the Company at a disadvantage compared to its competitors. The Committee will 
keep this disclosure policy under review based on whether, in its view, disclosure would compromise the Company’s competitive 
position. 

M&G Executive Long-Term Incentive Plan
The phantom share price at vesting for the 2014 M&G Executive Long-Term Incentive award is determined by the increase or decrease in 
M&G’s profitability over the three-year performance period with adjustments for the investment performance of its funds. M&G 
performance and the resulting phantom share price for Michael McLintock are shown below:

Award

2014 M&G Executive LTIP

3-year profit
growth of M&G

3-year investment
performance

2016 phantom
share price

Value of
awards vesting 

7%

Second quartile

£1.60

£1,577,398

Prudential Corporation Asia Long-Term Incentive Plan
Tony Wilkey received awards under the PCA Long-Term Incentive Plan before he was appointed to the Board, which vested during 2016. 
The PCA Long-Term Incentive Plan does not have performance conditions. 

2016 LTIP vesting 
The Committee considered a report from the Group Chief Risk Officer which confirmed that the financial results were achieved within 
the Group’s and business units’ risk framework and appetite. On the basis of this report, and the performance of the Group and its 
business units described above, the Committee determined the vesting of each executive’s LTIP awards as set out below. 

Executive Director

John Foley
Penny James
Michael McLintock3
Nic Nicandrou
Barry Stowe
Mike Wells
Tony Wilkey4

Maximum value of
award at full vesting1

Percentage of the
LTIP award vesting 

Number of
shares/ADRs vesting2

Value of

shares vesting1 

£2,515,958
£490,380
£707,039
£2,144,163
£1,710,546
£3,559,849
£1,035,757

70.8%
70.8%
41.7%
70.8%
68.3%
70.8%
100%/68.3%

119,872
23,364
15,707
102,158
42,748
92,220
64,254

£1,781,298
£347,189
£233,406
£1,518,068
£1,168,303
£2,520,373
£918,013

Notes
1 

The share price used to calculate the value of the LTIP awards with performance periods which ended on 31 December 2016 and vest in 2017 was the average share price/ADR price for the three 
months up to 31 December 2016, being £14.86/$37.02.
The number of shares vesting includes accrued dividend shares. 
This does not include the vesting of Michael McLintock’s M&G Executive Long-Term Incentive Plan award, and has been pro-rated to reflect Michael’s service during the performance period. 
Tony Wilkey’s awards include an award that vested on 23 September 2016 (the share price on that date was £14.08) in addition to the awards that  vests in 2017.

2 
3 
4 

126

Prudential plc  Annual Report 2016 www.prudential.co.ukAnnual report on remunerationContinuedPension entitlements
Pension provisions in 2016 were:

Executive Director

2016 pension arrangement 

Life assurance provision

Barry Stowe

Tony Wilkey

UK-based executives 

Pension supplement of 25 per cent of 
salary, part of which is paid as a 
contribution to an approved US retirement 
plan.

Pension supplement in lieu of pension of 
25 per cent of salary and a HK$18,000 
payment to the Hong Kong Mandatory 
Provident Fund.

Pension contribution to defined 
contribution plan and/or pension 
supplement in lieu of pension of 25 per 
cent of salary.

Two times salary

Four times salary

Up to four times salary plus a dependant’s 
pension

Michael McLintock previously participated in a contributory defined benefit scheme that was open at the time he joined the Company. 
The scheme provided a target pension of two-thirds of final pensionable earnings on retirement for an employee with 30 years or more 
potential service who remained in service to normal retirement date. Michael is a deferred member of the scheme and his normal 
retirement date under the scheme is age 60. If Michael claims his deferred pension before this age it will be subject to an actuarial 
reduction and there are no additional benefits payable should he retire early. At the end of 2016, the transfer value of Michael’s 
entitlement was £1,505,483. This equates to an annual pension of £59,662 which will increase broadly in line with inflation in the period 
to Michael’s retirement at the normal retirement date. 

John Foley previously participated in a non-contributory defined benefit scheme that was open at the time he joined the Company. The 
scheme provided an accrual of 1/60ths of final pensionable earnings for each year of pensionable service. John is a deferred member of 
this scheme and, on reaching the normal retirement date (of 60), John has elected to defer payment of his pension. At the end of 2016, the 
transfer value of John’s entitlement was £555,662. This equates to an annual pension of £19,937, based on current late retirement factors. 
The pension, once in payment, will be subject to statutory increases in line with the Consumer Prices Index. 

Performance graph and table
The chart below illustrates the TSR performance of Prudential, the FTSE 100 and the peer group of international insurers used to 
benchmark the Company’s performance for the purposes of the PLTIP. 

Prudential TSR v FTSE 100 and peer group averages – total return, per cent over eight years to 
31 December 2016

£600

£500

£400

£300

£200

£559

£247
£219

£100

Dec 2008

Dec 2009

Dec 2010

Dec 2011

Dec 2012

Dec 2013

Dec 2014

Dec 2015

Dec 2016

Prudential

FTSE 100

Peer group average

Note
The peer group average represents the average TSR performance of the peer group used for 2016 PLTIP awards (excluding companies not listed at the start of the period).

127

www.prudential.co.ukAnnualReport2016  Prudential plc			04		Directors’	remuneration	reportThe information in the table below shows the total remuneration for the Group Chief Executive over the same period:

£000

2009

2009

2010

2011

2012

2013

2014

2015

2015

2016

Group Chief Executive
Salary, pension and benefits
Annual bonus payment
(As % of maximum)
LTIP vesting
(As % of maximum)
Other payments

Group Chief Executive Single 

Figure of total 
remuneration

M Tucker1 T Thiam T Thiam T Thiam T Thiam T Thiam T Thiam T Thiam2 M Wells M Wells
2,224
2,151
(99.5%)
2,520
(70.8%)
–

1,992
1,244
(99.7%)
4,427
(100%)
–

1,411
2,056
(99.8%)
5,235
(100%)
–

613
704
(77.3%)
3,702
(100%)
–

1,458
2,122
(100%)
9,838
(100%)
–

1,013
841
(92%)
1,575
(100%)
308

1,373
2,000
(100%)
6,160
(100%)
–

1,241
1,570
(97%)
2,528
(100%)
–

1,189
1,570
(97%)
2,534
(100%)
–

286
354
(90%)
–
–
–

3,737

640

5,293

5,339

9,533

8,702

13,418

5,019

7,663

6,895

Notes
1  Mark Tucker left the Company on 30 September 2009. Tidjane Thiam became Group Chief Executive on 1 October 2009. The figures shown for Tidjane Thiam’s remuneration in 2009 relate only to 

2 

his service as Group Chief Executive. 
Tidjane Thiam left the Company on 31 May 2015. Mike Wells became Group Chief Executive on 1 June 2015. The figures shown for Mike Wells’s remuneration in 2015 relate only to his service as 
Group Chief Executive. 

Percentage change in remuneration 
The table below sets out how the change in remuneration for the Group Chief Executive between 2015 and 2016 compared to a wider 
employee comparator group: 

Group Chief Executive
All UK employees

Salary

Benefits

Bonus

+14.8%
+3.4%

(32%)
(6.2%)

(33.3%)
(2.8%)

The employee comparator group used for the purpose of this analysis is all UK employees. This includes employees in the UK insurance 
operations business, M&G and Group Head Office, and reflects the average change in pay for employees employed in both 2015 and 
2016. The salary increase includes uplifts made through the annual salary review as well as any additional changes in the year; for 
example to reflect promotions or role changes. The UK workforce has been chosen as the most appropriate comparator group as it 
reflects the economic environment where the Group Chief Executive is employed. The Group Chief Executive’s salary increase reflects 
his promotion from President & CEO, Jackson to Group Chief Executive during 2015. With effect from 1 January 2016, the Group Chief 
Executive’s salary increased by 1 per cent.

Relative importance of spend on pay
The table below sets out the amounts payable in respect of 2015 and 2016 on all employee pay and dividends:

All employee pay (£m)1
Dividends (£m)

Note
1  All employee pay as taken from note B7 to the financial statements.

2015

1,475
1,253

2016

1,885
1,122

Percentage
change

27.80%
(10.45%)

128

Prudential plc  Annual Report 2016 www.prudential.co.ukAnnual report on remunerationContinuedLong-term incentives awarded in 2016
2016 share-based long-term incentive awards
The table below shows the awards made to Executive Directors in 2016 under share-based long-term incentive plans and the 
performance conditions attached to these awards:

Executive 
Director

Role

Number of 
shares or 
ADRs 
subject to 
award*

Percentage 
of awards 
released for 
achieving 
threshold 
targets‡

Face value 
of award†

End of
performance
period

John Foley

Chief Executive, UK and 

144,340

£1,874,977

Europe

Penny James

Group Chief Risk Officer

116,628

£1,514,998

Nic Nicandrou 

Chief Financial Officer

136,836

£1,777,500

Anne Richards1

Chief Executive, M&G

45,906

£600,000

Barry Stowe

Chairman & CEO, NABU

137,050

£3,772,770

Tony Wilkey

Chief Executive, PCA

153,742

£1,997,109

Mike Wells

Group Chief Executive 

332,870

£4,323,981

25% 31 December 
2018
25% 31 December 
2018
25% 31 December 
2018
25% 31 December 
2018
25% 31 December 
2018
25% 31 December 
2018
25% 31 December 
2018

Weighting of performance conditions

IFRS profit

Group

 TSR Group Asia

US

UK

50%

50%

50%

50%

50%

50%

100%

50%

50%

50%

50%

50%

50%

*  Awards over shares were awarded to all Executive Directors other than Barry Stowe whose awards were over ADRs. 
† Awards for Executive Directors are calculated based on the average share price over the three dealing days prior to the grant date. Other than for Anne Richards, awards were granted on 

1 April 2016 (based on a share price of £12.99 and an ADR price of US$37.29).

‡ The percentage of awards released for achieving maximum targets is 100 per cent.

Note
1 

PLTIP awards made to the Chief Executive, M&G are subject only to the TSR performance condition. The IFRS profit of M&G is a performance condition under the M&G Executive LTIP. Anne 
Richards’s award was granted on 23 June 2016 following her appointment to the Board (based on an average share price of £13.07).

Group TSR performance will be measured on a ranked basis. 25 per cent of the award will vest for TSR performance at the median of the 
peer group increasing to full vesting for performance at the upper quartile. The peer group for 2016 awards is the same as for 2014 
awards as detailed on page 125.

Performance ranges for IFRS operating profit measured on a cumulative basis over three years are set at the start of the performance 
period. Due to commercial sensitivities these are not published in advance but Group targets will be disclosed when awards vest.

2016 cash long-term incentive awards
In addition to her PLTIP award, in 2016 Anne Richards received a cash-settled award under the M&G Executive LTIP detailed below: 

Executive Director

Role

Face value
of award
(% of 
salary)

Face value
of award

Percentage of 
award released 
for achieving
threshold target

End of performance 
period

Anne Richards

Chief Executive, M&G

300% £1,200,000

See note 31 December 2018

Note
The value of the award on vesting will be based on the profitability and investment performance of M&G over the performance period as described in the Directors’ remuneration policy.

Buy-out award
In order to facilitate Anne Richards’s appointment as Chief Executive, M&G, the Company agreed to replace the deferred bonus awards 
she forfeited on leaving Aberdeen Asset Management. The terms of the replacement award were designed to replicate those of the 
forfeited awards and are therefore not subject to performance conditions and will accrue dividend equivalents. These awards entitle 
Anne to receive a cash amount equal to the market value of the specified notional number of Prudential shares on the date of exercise, 
less an award price of 5p per share. The award will vest on the dates detailed below. The market value of Prudential plc shares on the date 
of the award (23 June 2016) was £13.22.

Exercise period

1 December 2016 to 1 January 2017

1 December 2017 to 1 January 2018

1 December 2018 to 1 January 2019

1 December 2019 to 1 January 2020

1 December 2020 to 1 January 2021

Number of notional shares 

59,086

39,810

25,078

25,078

13,426

In December 2016, Anne exercised the first tranche of this replacement award. The gross value of the award exercised (which included 
dividend equivalents) was £939,140 and Anne used the net of tax value of £496,162 to buy 31,439 Prudential shares.

This buy-out award was made under rule 9.4.2 of the UKLA Listing Rules as the award could not be effected under any of the Company’s 
existing incentive plans. Anne is the sole participant in this arrangement and no further awards will be made to Anne under the arrangement.

129

www.prudential.co.ukAnnualReport2016  Prudential plc			04		Directors’	remuneration	reportChairman and Non-executive Director remuneration in 2016
Chairman’s fees 
The Chairman’s fee was reviewed by the Committee during 2016 and increased by 3 per cent to £720,000 with effect from 1 July 2016 in 
order to reflect the expansion of the Chairman’s role to include oversight of the chairmen of the Group’s four material subsidiaries and 
inflation.

Non-executive Directors’ fees
The Non-executive Directors’ fees were reviewed by the Board during 2016 and the basic fee was increased by 1 per cent to £95,000. 
Additionally, the fee for chairing the Audit Committee was increased by 7 per cent to £75,000 and the fee for chairing the Risk Committee 
was increased by 15 per cent to £75,000, to reflect the expanded scope of these roles which now includes more formal oversight of the 
material subsidiaries’ Audit and Risk Committees.

Annual fees

Basic fee
Additional fees:

Audit Committee Chairman
Audit Committee member 
Remuneration Committee Chairman 
Remuneration Committee member 
Risk Committee Chairman 
Risk Committee member
Nomination Committee member 
Senior Independent Director

From 
1 July 2015
(£) 

From 
1 July 2016
(£) 

94,000

95,000

70,000
27,500
60,000
27,500
65,000
27,500
10,000
50,000

75,000
27,500
60,000
27,500
75,000
27,500
10,000
50,000

Note
If, in a particular year, the number of meetings is materially greater than usual, the Company may determine that the provision of additional fees is fair and reasonable.

The resulting fees paid to the Chairman and Non-executive Directors are:

£000s

Chairman
Paul Manduca
Non-executive Directors
Howard Davies 
Ann Godbehere 
Alistair Johnston1
David Law
Kai Nargolwala2
Anthony Nightingale
Philip Remnant3
Alice Schroeder
Lord Turnbull4
Lord Turner

Total

2016 fees

2015 fees

2016 taxable
benefits*

2015 taxable
benefits*

Total 2016
 remuneration:
‘The Single
 Figure’†

Total 2015 
remuneration:
 ‘The Single
Figure’†

710

202
205
47
122
150
165
210
122
–
122

650

195
200
120
36
146
147
206
120
70
36

121

78

–  
–  
–  
–
–  
–  
–  
–  
–  
–

–  
–  
–  
–
–  
–  
–  
–  
–  
–

831

202
205
47
122
150
165
210
122
–
122

728

195
200
120
36
146
147
206
120
70
36

2,055

1,926

121

78

2,176

2,004

* Benefits include the cost of providing the use of a car and driver, medical insurance and security arrangements. 
† Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded figures. Total remuneration is calculated using the methodology prescribed by 

Schedule 8 of the Companies Act. The Chairman and Non-executive Directors are not entitled to participate in annual bonus plans or long-term incentive plans.

Notes
1  Alistair Johnston stepped down from the Board on 19 May 2016.
2  Kai Nargolwala also received an annual fee of £250,000 (payable in HK$) in respect of his non-executive chairmanship of Prudential Corporation Asia Limited with effect from 1 February 2016.
3 
4 

Philip Remnant also received an annual fee of £250,000 in respect of his non-executive chairmanship of M&G Group Limited with effect from 1 April 2016.
Lord Turnbull retired from the Board on 14 May 2015.

130

Prudential plc  Annual Report 2016 www.prudential.co.ukAnnual report on remunerationContinuedStatement of Directors’ shareholdings
The interests of Directors in ordinary shares of the Company are set out below. ‘Beneficial interest’ includes shares owned outright, 
shares acquired under the Share Incentive Plan and deferred annual incentive awards, detailed in the ‘Supplementary information’ 
section. It is only these shares that count towards the share ownership guidelines. 

1 January 2016 
(or on date of 
appointment)

During 2016

31 December 2016
(or on date
of retirement)

Share ownership 
guidelines

Total 
beneficial 
interest 
(number 
of shares)

Number 
of shares 
acquired 

Number 
of shares 
disposed

Total 
beneficial 
interest*
 (number 
of shares)

Number 
of shares 
subject to 
performance 
conditions† 

Total 
interest 
in shares

Share 
ownership 
guidelines 
(% of 
salary/fee)‡

Beneficial
interest as a
percentage
of basic
salary/basic
fees§

42,500

–

–

42,500

–

42,500

100%

85%

218,644
14,500
210,884
265,219
–
246,656
465,285
189,592

8,730
15,914
10,000
3,327
50,000
30,000
5,816
8,500
2,000

215,696
42,859
122,728
180,757
31,439
255,646
418,559
168,387

319
–
–
3,577
20,000
–
1,100
–
3,500

184,375
15,787
134,143
141,838
–
236,424
339,310
237,451

–
–
–
–
–
–
–
–
–

249,965
41,572
199,469
304,138
31,439
265,878
544,534
120,528

9,049
15,914
10,000
6,904
70,000
30,000
6,916
8,500
5,500

672,445
422,480
212,827
171,255
278,967
79,498
677,466
373,328
77,345
45,906
819,410
553,532
811,178 1,355,712
504,163
383,635

–
–
–
–
–
–
–
–
–

9,049
15,914
10,000
6,904
70,000
30,000
6,916
8,500
5,500

200%
200%
200%
200%
200%
200%
350%
200%

100%
100%
100%
100%
100%
100%
100%
100%
100%

473%
97%
n/a
607%
112%
460%
715%
202%

136%
239%
n/a
104%
1,051%
450%
104%
128%
83%

Chairman
Paul Manduca 
Executive Directors
John Foley1
Penny James
Michael McLintock2
Nic Nicandrou
Anne Richards3
Barry Stowe4
Mike Wells5
Tony Wilkey
Non-executive Directors
Howard Davies 
Ann Godbehere 
Alistair Johnston6
David Law
Kaikhushru Nargolwala
Anthony Nightingale
Philip Remnant
Alice Schroeder7
Lord Turner

* There were no changes of Directors’ interests in ordinary shares between 31 December 2016 and 13 March 2017 with the exception of the UK-based Executive Directors due to their 

participation in the monthly Share Incentive Plan (SIP). John Foley acquired a further 35 shares in the SIP, Nic Nicandrou acquired a further 35 shares in the SIP and Mike Wells acquired a 
further 35 shares in the SIP during this period.

† Further information on share awards subject to performance conditions are detailed in the ‘share-based long-term incentive awards’ section of the Supplementary information.
‡ Holding requirement of the Articles of Association (2,500 ordinary shares) must be obtained within one year of appointment to the Board. The increased guidelines for Executive 

Directors were introduced with effect from January 2013. Executive Directors have five years from this date (or date of joining or role change, if later) to reach the enhanced guideline. The 
guideline for Non-executive Directors was introduced on 1 July 2011. Non-executive Directors have three years from their date of joining to reach the guideline. The Chairman has five 
years from the date of his role change to reach the guideline. Where applicable, all Directors are in compliance with the share ownership guideline. 

§ Based on the average closing share price for the six months to 31 December 2016 (£14.19). 
  The Company and its Directors, Chief Executives and shareholders have been granted a partial exemption from the disclosure requirements under part XV of the Securities and Futures 
Ordinance (SFO). As a result of this exemption, Directors, Chief Executives and shareholders do not have an obligation under the SFO to notify the Company of shareholding interests, 
and the Company is not required to maintain a register of Directors’ and Chief Executives’ interests under section 352 of the SFO, nor a register of interests of substantial shareholders 
under section 336 of the SFO. The Company is, however, required to file with the Hong Kong Stock Exchange any disclosure of interests notified to it in the United Kingdom.

Notes
1 
John Foley was appointed to the Board on 19 January 2016.
2  Michael McLintock stepped down from the Board on 6 June 2016.
3  Anne Richards was appointed to the Board on 7 June 2016.
4 

For the 1 January 2016 figure Barry Stowe’s beneficial interest in shares is made up of 123,328 ADRs (representing 246,656 ordinary shares), (8,513.73 of these ADRs are held within an investment 
account which secures premium financing for a life assurance policy). For the 31 December 2016 figure the beneficial interest in shares is made up of 132,939 ADRs (representing 265,878 ordinary 
shares).
For the 1 January 2016 figure Mike Wells’s beneficial interest in shares is made up of 232,594 ADRs (representing 465,188 ordinary shares) and 97 ordinary shares. For the 31 December 2016 figure 
his beneficial interest in shares is made up of 218,576 ADRs (representing 437,152 ordinary shares) and 107,382 ordinary shares.

5 

6  Alistair Johnston stepped down from the Board on 19 May 2016. 
7 

For the 1 January 2016 and 31 December 2016 figure Alice Schroeder’s beneficial interest in shares is made up of 4,250 ADRs (representing 8,500 ordinary shares).

131

www.prudential.co.ukAnnualReport2016  Prudential plc			04		Directors’	remuneration	reportDisclosure of interests of Directors
Outstanding share options
The following table sets out the share options held by the Executive Directors in the UK Savings-Related Share Option Scheme (SAYE) as 
at the end of the period. Anne Richards holds share options under her buy-out arrangement, details of which are set out on page 129.

Date
 of grant

Exercise 
price
(pence)

Market
 price at
31 Dec
2016
(pence)

Exercise period

Number of options

Beginning

End

Beginning 
of period Granted Exercised Cancelled Forfeited Lapsed

End of
 period

20 Sep 13
John Foley
23 Sep 14
John Foley
21 Sep 16
John Foley
21 Sep 12
Penny James
Penny James
22 Sep 15
Michael McLintock 23 Sep 14
16 Sep 11
Nic Nicandrou
23 Sep 14
Nic Nicandrou
21 Sep 16
Nic Nicandrou
21 Sep 16
Anne Richards
22 Sep 15
Mike Wells

901 1,627.5 01 Dec 16 31 May 17
1,155 1,627.5 01 Dec 17 31 May 18
1,104 1,627.5 01 Dec 19 31 May 20
629 1,627.5 01 Dec 15 31 May 16
1,111 1,627.5 01 Dec 18 31 May 19
1,155 1,627.5 01 Dec 19 31 May 20
466 1,627.5 01 Dec 16 31 May 17
1,155 1,627.5 01 Dec 19 31 May 20
1,104 1,627.5 01 Dec 21 31 May 22
1,104 1,627.5 01 Dec 19 31 May 20
1,111 1,627.5 01 Dec 18 31 May 19

998
779
–
858
1,620
2,622
3,268
1,311

–
–
815
–
–
–
–
–
– 1,358
– 1,630
–

1,620

998
–
–
858
–
–
3,268
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–

–
–
779
–
815
–
–
–
– 1,620
– 2,622
–
–
– 1,311
– 1,358
– 1,630
– 1,620

Notes
1   A gain of £49,028.33 was made by Directors in 2016 on the exercise of SAYE options. 
2  No price was paid for the award of any option. 
3 
4  All exercise prices are shown to the nearest penny.
5  Michael McLintock participated in the plan during his time as an Executive Director. The column above marked ‘End of period’ reflects Michael McLintock’s position at his date of retirement. 

The highest and lowest closing share prices during 2016 were £16.49 and £10.87 respectively.

Directors’ terms of employment and external appointments
The Directors’ remuneration policy contains further details of the terms included in Executive Director service contracts. Details of the 
service contracts of each Executive Director are outlined in the table below.

Subject to the Group Chief Executive’s or the Chairman’s approval, Executive Directors are able to accept external appointments as 
non-executive directors of other organisations. Fees payable are retained by the Executive Directors.

Service contracts

External appointment

Date of contract

Notice period 
to the Company

Notice period 
from the Company

External 
appointment 
during 2016

Fee received in the
period the Executive
Director was a
Group Director 

8 December 2010
1 April 2016
26 April 2009
4 July 2016
18 October 2006
21 May 2015
1 June 2015

12 months
12 months
12 months
12 months 
12 months
12 months
12 months

12 months
12 months
12 months
12 months
12 months
12 months
12 months

–
Yes
–
–
–
–
–

–
£67,000
–
–
–
–
–

Executive Directors
John Foley1
Penny James
Nic Nicandrou
Anne Richards2
Barry Stowe
Mike Wells
Tony Wilkey

Other Directors served on the boards of educational, charitable and cultural organisations without receiving a fee for these services.

Notes
1 
John Foley was appointed to the Board on 19 January 2016.
2  Anne Richards was appointed to the Board on 7 June 2016.

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Prudential plc  Annual Report 2016 www.prudential.co.ukAnnual report on remunerationContinuedLetters of appointment of the Chairman and Non-executive Directors
The Directors’ remuneration policy contains further details on Non-executive Directors’ letters of appointment. Details of their individual 
appointments are outlined below:

Chairman/Non-executive Director

Chairman
Paul Manduca1
Non-executive Directors
Philip Remnant
Howard Davies
Ann Godbehere2
David Law
Kai Nargolwala
Anthony Nightingale
Alice Schroeder
Lord Turner

Notes
1 
2  Ann Godbehere was reappointed in 2016 for one year. 

Paul Manduca was appointed as Chairman on 2 July 2012.

Appointment 
by the Board

Initial election 
by shareholders 
at the AGM

Notice period

Expiry of the 
current term of 
appointment

15 October 2010

AGM 2011

12 months 

AGM 2018

1 January 2013
15 October 2010
2 August 2007
15 September 2015
1 January 2012
1 June 2013
10 June 2013
15 September 2015

AGM 2013
AGM 2011
AGM 2008
AGM 2016
AGM 2012
AGM 2014
AGM 2014
AGM 2016

6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months

AGM 2019
AGM 2017
AGM 2017
AGM 2019
AGM 2018
AGM 2017
AGM 2017
AGM 2019

Recruitment arrangements
In making decisions about the remuneration arrangements for those joining the Board, the Committee worked within the Directors’ 
remuneration policy approved by shareholders and was mindful of:

 — The skills, knowledge and experience that each new Executive Director brought to the Board;

 — The need to support the relocation of executives to enable them to assume their roles; and

 — Its commitment to honour legacy arrangements.

Appointing high-calibre executives to the Board and to different roles on the Board is necessary to ensure the Company is well positioned 
to develop and implement its strategy and deliver long-term value. As the Company operates in an international marketplace for talent, 
the best internal and external candidates are sometimes asked to move location to assume their new roles. Where this happens, the 
Company will offer relocation support. The support offered will depend on the circumstances of each move but may include paying for 
travel, shipping services, the provision of temporary accommodation and other housing benefits. Executives may receive support with 
the preparation of tax returns, but no current Executive Director is tax equalised. 

Anne Richards joined the Board during the year and, as this resulted in Anne relocating to enable her to assume her role, relocation 
support in line with the approved Directors’ remuneration policy was provided. In addition, on joining the Company, Anne forfeited share 
awards granted to her by her previous employer and a buy-out award in line with the approved Directors’ remuneration policy was 
provided. Details of this relocation support and the buy-out award are included in the notes to the 2016 Single Figure table and in the 
section on long-term incentives awarded in 2016. 

Payments to past Directors and payments for loss of office
The Committee’s approach when exercising its discretion under the policy is to be mindful of the particular circumstance of the departure 
and the contribution the individual made to the Group.

Michael McLintock 
Michael McLintock stepped down from the Board on 6 June 2016. His remuneration arrangements were in line with the approved 
Directors’ remuneration policy, and disclosed in stock exchange announcements, and the remuneration he received in respect of his 
services as an Executive Director is set out in the 2016 Single Figure table. 

Michael’s employment with the Group ended on 31 July 2016 and between 7 June and 31 July he received £76,024 in respect of salary, 
benefits and pension in accordance with his contract of employment. In line with market practice, the Group paid the professional legal 
fees incurred by him in respect of finalising his termination arrangements, which amounted to £7,800. In addition, in consideration of 
agreeing to a confidentiality clause, Michael received £1,000. Michael did not receive a loss of office payment.

Michael’s deferred bonus awards will be released in accordance with the plan rules and remain subject to malus and, for the 2015 award, 
clawback provisions. 

Recognising his contribution to the Company’s success, the Committee determined that Michael should be awarded a bonus in respect 
of the 2016 performance year which was calculated in the usual way and pro-rated for service to 31 July 2016. 60 per cent of this bonus 
will be paid in 2017 and 40 per cent will be deferred for three years, subject to malus and clawback provisions. 

The Committee also exercised its discretion in accordance with the approved Directors’ remuneration policy and determined that 
Michael should be allowed to retain his unvested PLTIP and M&G LTIP awards granted in 2014 and 2015. The 2014 and 2015 awards will 
vest in accordance with the original timetable, subject to the original performance conditions, remain subject to malus and, for the 2015 
award, clawback provisions, and were pro-rated for service. Michael did not receive a 2016 long-term incentive award. 

133

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As reported in the 2015 Directors’ remuneration report, Jackie Hunt stepped down from the Board on 3 November 2015 and her 
employment with the Group ended on 30 June 2016. During 2016, Jackie received £441,352 in respect of salary, benefits and pension 
benefits in accordance with her contract of employment. In addition, in consideration of agreeing to a confidentiality clause, Jackie 
received £1,000. In line with market practice, the Group paid the professional legal fees incurred by Jackie in respect of finalising her 
separation arrangements which amounted to £600 in 2016.

2014 PLTIP award vesting
Pierre-Olivier Bouée, Tidjane Thiam and Jackie Hunt’s employment with the Group ended on 30 June 2015, 31 May 2015 and 30 June 
2016, respectively. The 2015 Directors’ remuneration report provided details of the remuneration arrangements that would apply to 
Pierre-Olivier, Tidjane and Jackie after they left the Board. As set out in the section ‘Remuneration in respect of performance in 2016’ the 
performance conditions attached to Pierre-Olivier, Tidjane and Jackie’s 2014 PLTIP awards were partially met and 70.8 per cent of these 
awards will be released in 2017. These awards were pro-rated for service (15 of 36 months, 14 of 36 months and 27 of 36 months, 
respectively) and the details of the release are set out below. 

Former Executive Director

Pierre-Olivier Bouée 

Jackie Hunt

Tidjane Thiam

Number of 
shares vesting1

Value of share 
vesting2 

39,319

65,114

98,890

£584,280

£967,594

£1,469,505

Notes
1 
2 

The number of shares vesting includes accrued dividend shares. 
The share price used to calculate the value was the average share price for the three months up to 31 December 2016, being £14.86.

Other Directors
A number of former Directors receive retiree medical benefits for themselves and their partner (where applicable). This is consistent with 
other senior members of staff employed at the same time. A de minimis threshold of £10,000 has been set by the Committee; any 
payments or benefits provided to a past Director under this amount will not be reported. 

Statement of voting at general meeting
At the 2014 Annual General Meeting, shareholders were asked to vote on the current Directors’ remuneration policy and at the 2016 
Annual General Meeting, shareholders were asked to vote on the 2015 Directors’ remuneration report. Each of these resolutions 
received a significant vote in favour by shareholders and the Committee is grateful for this support and endorsement by our 
shareholders. The votes received were:

Resolution

To approve the Directors’ remuneration policy 

Votes
for

% of votes
cast

Votes 
against

% of votes
cast

Total votes
cast

Votes 
withheld

(2014 AGM)

1,745,240,139

91.85%

154,778,305

8.15% 1,900,018,444

46,152,673

To approve the Directors’ remuneration report 

(2016 AGM)

1,714,488,665

92.80%

132,967,991

7.20% 1,847,456,656

159,010,106

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This policy will apply following the AGM on 18 May 2017 (subject to shareholder approval).  

Total remuneration for our Executive Directors is made up of a number of elements. 

Fixed pay policy for Executive Directors

Component and purpose

Operation

Base salary
Paying salaries at a competitive 
level enables the Company to 
recruit and retain key 
executives.

Prudential’s policy is to offer all Executive Directors base salaries that are 
competitive within their local market.

The Remuneration Committee reviews salaries annually with changes 
normally effective from 1 January. In determining base salary for each 
executive, the Committee considers factors such as:

 — Salary increases for other employees across the Group; 

 — The performance and experience of the executive;

 — The size and scope of the role;

 — Group and/or business unit financial performance; 

 — Internal relativities; and

 — External factors such as economic conditions and market data.

As the Company has Executive Directors based in multiple geographies, 
and within insurance and asset management businesses, the 
Remuneration Committee reviews data from a number of different 
markets it believes to be the most relevant benchmarks. 

While salaries are typically paid in the local currency of the country 
where the executive is based, the Committee may determine that the 
salary of an executive is set or paid in an alternative currency.

Prudential’s policy is for the Committee to have the discretion to offer 
Executive Directors benefits which reflect their individual circumstances 
and are competitive within their local market, including:

 — Health and wellness benefits;

 — Protection and security benefits;

 — Transport benefits;

 — Family and education benefits;

 — All employee share plans and savings plans;

 — Relocation and expatriate benefits; and

Benefits
Provided to executives to assist 
them in carrying out their 
duties efficiently.

Expatriate and relocation 
benefits allow Prudential to 
attract high-calibre executives 
in the international talent 
market and to deploy them 
appropriately within the Group.

 — Reimbursed business expenses (including any tax liability) incurred 

when travelling overseas in performance of duties.

Provision for an income in 
retirement
Pension benefits provide 
executives with opportunities 
to save for an income in 
retirement.

Prudential’s policy is to offer all Executive Directors a pension provision 
that is competitive and appropriate in the context of pension benefits for 
senior executives in the relevant local market.

The pension provision for Executive Directors will normally be reflective 
of the arrangements in place for other employees in their business unit 
when they joined the Group. 

Executives have the option to:

 — Receive payments into a defined contribution scheme; and/or

 — Take a cash supplement in lieu of contributions. 

In addition, the Chief Executive, PCA receives statutory contributions 
into the PCA Mandatory Provident Fund.

Opportunity

Annual salary 
increases for 
Executive Directors 
will normally be in line 
with the increases for 
other employees 
unless there is a 
change in role or 
responsibility. 

The maximum paid 
will be the cost to the 
Company of providing 
these benefits. The 
cost of these benefits 
may vary from year to 
year but the 
Committee is mindful 
of achieving the best 
value from providers.

Executive Directors 
are entitled to receive 
pension contributions 
or a cash supplement 
(or combination of the 
two) of up to 25 per 
cent of base salary.

Contributions into the 
PCA Mandatory 
Provident Fund are in 
line with statutory 
limits.

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Continued

Annual bonus policy for Executive Directors

Annual bonus
Payments under the Annual Incentive Plan (AIP) incentivise the delivery of stretching financial, functional and/or personal objectives 
which are drawn from the annual business plan.

Operation

Currently all Executive Directors participate in the AIP. 

The AIP payments for all Executive Directors are subject to the achievement of either financial and 
personal objectives or functional and personal objectives. Business unit chief executives either 
have measures of their business unit’s financial performance in the AIP or they may participate in a 
business unit specific bonus plan. For example, the Chairman and CEO, NABU currently 
participates in the Jackson Senior Management Bonus Pool, as well as in the AIP.

Form and timing of payment All Executive Directors are required to defer a percentage of their total annual bonus into 

Prudential shares. Currently all Executive Directors defer 40 per cent of their bonus for three 
years, with the remaining 60 per cent of their bonus paid in cash following the end of the 
performance year.

The release of deferred bonus awards is not subject to any further performance conditions. 
Deferred bonus awards carry the right to receive an amount (in shares or cash) to reflect the 
dividends paid on the released shares, during the deferral period.

The Committee has the authority to apply clawback and/or a malus adjustment to all, or a portion 
of, the cash and deferred award elements of the bonus. More details about clawback and malus 
are set out below. See the Policy on corporate transactions section for details of the Committee’s 
powers in the case of corporate transactions.

Determining annual bonus 
payments

In assessing financial performance, the Committee determines the annual incentive payment for 
each Executive Director with reference to the performance achieved against performance ranges. 

The Jackson Senior Management Bonus Pool is calculated based on Jackson’s performance and 
distributed to Jackson’s leadership team. 

In assessing performance, the Committee will take into account the personal performance of the 
Executive Director and the Group and/or business units’ adherence to the Group’s risk framework 
and appetite, as well as other relevant factors. To assist them in their assessment the Committee 
considers a report from the Group Chief Risk Officer on adherence to the Group’s risk framework 
and appetite and to all relevant conduct standards.

The Committee may adjust the formulaic outcome based on the performance targets to reflect the 
underlying performance of the Company.

Opportunity

The Chief Executive, M&G has a bonus opportunity which is the lower of 0.75 per cent of M&G’s 
IFRS profit or six times salary. 

For other Executive Directors the maximum AIP opportunity is up to 200 per cent of salary. Annual 
awards are disclosed in the relevant Annual report on remuneration.

In addition to the AIP, the Chairman & CEO, NABU receives a 10 per cent share of the Jackson 
Senior Management Bonus Pool.

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Performance measures

The Committee has the discretion to determine the specific performance conditions attached to 
each AIP cycle and to set annual targets for these measures with reference to the business plans 
approved by the Board. The financial measures used for the AIP will typically include profit and 
cash flow targets and payments depend on the achievement of minimum capital thresholds. For 
the measures used in 2016 and 2017, please refer to the Annual report on remuneration.

No bonus is payable under the AIP for performance at or below the threshold level, increasing to 
100 per cent for achieving or exceeding the maximum level.

Jackson’s profitability and other key financial and risk management measures determine the value 
of the Jackson Senior Management Bonus Pool.

The weightings of the performance measures for 2017 for all Executive Directors, other than the 
Group Chief Risk Officer, are 80 per cent financial measures and 20 per cent personal measures. The 
Chairman and CEO, NABU also participates in the Jackson Senior Management Bonus pool. For the 
Group Chief Risk Officer, the performance measures for 2017 are entirely based on a combination of 
functional and personal measures. The Group Chief Risk Officer is responsible for ensuring that the 
Company’s risk exposures are within the Board approved risk framework and appetite, and to provide 
overall leadership to the Risk function.

The Committee retains the discretion to adjust and/or set different performance measures if 
events occur (such as a change in strategy, a material acquisition and/or divestment of a Group 
business or a change in the share capital of the Company or a change in prevailing market 
conditions) which cause the Committee to determine that the measures are no longer appropriate 
and that amendment is required so that they achieve their original purpose.

Amendments

The Committee may make amendments to the rules of the deferred bonus plan which it considers 
appropriate (such as amendments which benefit the administration of the plan) but it will not make 
any amendments which are incompatible with the approved Directors’ remuneration policy.

Long-term incentive policy for Executive Directors

Prudential Long Term Incentive Plan (PLTIP)
The Prudential Long Term Incentive Plan is designed to incentivise the delivery of:

 — Longer-term business plans; 

 — Sustainable long-term returns for shareholders; and

 — Group strategic priorities, such as disciplined risk and capital management.

Following the end of the performance period, a two-year holding period applies, further aligning the experience of executives and 
shareholders.

Operation

Currently all Executive Directors participate in the PLTIP. 

Granting awards

Holding period

Prudential’s policy is that Executive Directors may receive long-term incentive awards with full 
vesting only achieved if the Company meets stretching performance targets.

The rules of the PLTIP were approved by shareholders in 2013. Subsequent to this, minor 
amendments have been made to the rules to incorporate clawback provisions and to provide for a 
two-year holding period to awards. 

The PLTIP is a conditional share plan: the shares which are awarded will ordinarily vest after three 
years to the extent that performance conditions have been met. If performance conditions are not 
achieved, the unvested portion of any award lapses and performance cannot be retested.

The PLTIP has a three-year performance period (although the Committee has the discretion to 
apply shorter or longer performance periods when the PLTIP is used for buy-out awards on 
recruitment – see the Approach to recruitment remuneration section).

After the end of the three-year performance period, the shares are usually subject to an additional 
two-year holding period (except for buy out awards made under the PLTIP or in the case of the 
death of an executive). 

The Company may sell such number of shares as is required to satisfy any tax liability that arises on 
vesting. The balance of shares will be subject to the two-year holding period.

Determining the release of 
the award

The Committee has the authority to apply clawback and/or a malus adjustment to all, or a portion 
of, a PLTIP award. More details about clawback and malus are set out below.

Awards carry the right to receive an amount (in shares or cash) to reflect the dividends paid on the 
released shares, during the period between the awards being granted and the award vesting. 

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Opportunity

The value of shares awarded under the PLTIP (in any given financial year) may not exceed 550 per 
cent of the executive’s annual basic salary.

Awards made in a particular year are usually significantly below this limit. 

The levels of award made under the PLTIP in 2017 (as a percentage of base salary) are:

Group Chief Executive 

Chairman & CEO, NABU 

Chief Executive, M&G  

400%

460%

450% 

All other Executive Directors  

250% 

The Committee does not envisage increasing the current award levels over the life of the policy 
and would consult with major shareholders before doing so. In addition, these current award levels 
would be disclosed in the relevant Annual report on remuneration.

The maximum vesting under the PLTIP is 100 per cent of the original share award plus accrued 
dividend shares.

Performance measures

The performance conditions attached to PLTIP 2017 awards are:

All Executive Directors except the Group Chief Risk Officer:

 — Relative TSR (25 per cent of award); 

 — IFRS profit (50 per cent of award, Group or business unit as appropriate); and

 — Balanced scorecard of sustainability measures (25 per cent of award).

Group Chief Risk Officer:

 — Relative TSR (50 per cent of award); 

 — Group IFRS profit (20 per cent of award); and

 — Balanced scorecard of sustainability measures (30 per cent of award).

The Committee may decide to attach different performance conditions and/or change the 
conditions’ weighting for future PLTIP awards. The performance conditions attached to each 
award are dependent on the role of the executive and will be disclosed in the relevant Annual 
report on remuneration.

Relative TSR is measured over three years. 25 per cent of this portion of each award will vest for 
achieving the threshold level of median, increasing to full vesting for meeting the stretch level of 
upper quartile. TSR is measured against a peer group of international insurers similar to Prudential 
in size, geographic footprint and products. This peer group was reviewed during 2016 to ensure 
the group remains a relevant comparator group. The peer group for each award is disclosed in the 
relevant Annual report on remuneration.

Three-year cumulative IFRS operating profit is assessed at Group or business unit level. Threshold 
and maximum achievement levels will be set at the beginning of the performance periods in line 
with the three-year business plan. 25 per cent of this portion of the award will vest for achieving 
threshold performance increasing to full vesting for meeting stretch targets. The target for Group 
IFRS operating profit will be disclosed when the performance period ends.

Performance against the measures in the scorecard of sustainability measures is assessed at the 
end of the three-year performance period. The four measures have an equal weighting. 100 per 
cent of each measure in this portion of the award will vest for full achievement of that measure and 
no portion will vest if the measure is not achieved in full. The scorecard measures for each award 
are disclosed in the relevant Annual report on remuneration for the year of grant.

The Committee also considers a report from the Group Chief Risk Officer on whether the results 
were achieved within the Group’s and business units’ risk framework and appetite. The Group 
Chief Risk Officer also considers the effectiveness of risk management and internal controls, and 
specific actions taken to mitigate risks, particularly where these may be at the expense of profits or 
sales. 

The Committee may adjust the formulaic outcome based on the performance targets to reflect the 
underlying performance of the Company.

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Committee discretions

For awards made in 2016 
and previous years

For awards made in 2017 
and subsequent years

Amendments

For any award made under the PLTIP to vest, the Committee must be satisfied that the quality of 
the Company’s underlying financial performance justifies the level of reward delivered at the end 
of the performance period. The Committee receives data about factors such as risk management 
and the cost of capital to support their decision. The Committee has the discretion to alter or 
disapply the holding period if it believes that it is appropriate. See the Policy on corporate 
transactions section for details of the Committee’s powers in the case of corporate transactions.

The Committee has the discretion to amend the performance conditions attached to an award if 
circumstances relevant to the performance conditions have changed, and the Committee is 
satisfied that the amended measure will be a fairer measure of performance and no more or less 
demanding than the original condition. The Committee would seek to consult with major 
shareholders before revising performance conditions on outstanding awards under the PLTIP. 

The Committee retains the ability to amend the performance conditions attached to an award and/
or set different performance measures (or to revise the weighting of measures) which apply to new 
or outstanding long-term incentive awards if events occur which cause the Committee to 
determine that circumstances relevant to the performance conditions have changed such that the 
measures described in this section are no longer appropriate and that amendment is required so 
that they achieve their original purpose, provided the Committee is satisfied that the amended 
measure will be a fairer measure of performance and no more or less demanding than the original 
condition. Examples of such events could include a change in strategy, a material acquisition and/
or divestment of a Group business, or a change in the share capital of the Company or a change in 
prevailing market conditions or to meet the requirements of the Company’s regulators. The 
Committee would seek to consult with major shareholders before revising performance conditions 
on outstanding awards under the PLTIP.

The Committee may make amendments to the rules of the Plan which are minor and benefit the 
administration of the Plan, which take account of any changes in legislation, and/or which obtain or 
maintain favourable tax, exchange control or regulatory treatment. Otherwise no amendments 
may be made to certain key provisions of the PLTIP to the advantage of participants without prior 
shareholder approval.

Share ownership guidelines for Executive Directors

Operation

The share ownership guidelines for the Executive Directors are:

 — 400 per cent of salary for the Group Chief Executive; and

 — 250 per cent of salary for other Executive Directors. 

Executives have five years from the later of the date of their appointment or promotion, or the date 
of an increase in these guidelines, to build this level of ownership. Shares earned and deferred 
under the Annual Incentive Plan are included in calculating the Executive Director’s shareholding 
for these purposes. Unvested share awards under long-term incentive plans are not included but 
vested share awards under long-term incentive plans which are subject to the two-year holding 
period are included.

Progress against the share ownership guidelines is detailed in the Statement of Directors’ 
shareholdings section of the Annual report on remuneration. 

139

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As detailed in the policy table, the Committee may apply clawback and/or a malus adjustment to variable pay in certain circumstances as 
set out below. The Committee can delay the release of awards pending the completion of an investigation which could lead to the 
application of malus or clawback.

Circumstances when the Committee may exercise its discretion to apply malus or 
clawback to an award

Malus (applies in respect of 
any annual bonus or long-term 
incentive award)

Where a business decision taken during the performance period by the business unit by which the 
participant was employed has resulted in a material breach of any law, regulation, code of practice 
or other instrument that applies to companies or individuals within the business unit.

Allows unvested shares 
awarded under deferred bonus 
and LTIP plans to be forfeited 
or reduced in certain 
circumstances.

There is a materially adverse restatement of the accounts for any year during the performance 
period of (i) the business unit in which the participant worked at any time in that year; and/or (ii) 
any member of the Group which is attributable to incorrect information about the affairs of that 
business unit.

Any matter arises which the Committee believes affects or may affect the reputation of the 
Company or any member of the Group.

Clawback 

Allows cash and share awards 
to be recovered before or after 
release in certain 
circumstances.

Where at any time before the fifth anniversary of the start of the performance period, either (i) 
there is a materially adverse restatement of the Company’s published accounts in respect of any 
financial year which (in whole or part) comprised part of the performance period; or (ii) it becomes 
apparent that a material breach of a law or regulation took place during the performance period 
which resulted in significant harm to the Company or its reputation, and the Committee considers 
it appropriate, taking account of the extent of the participants’ responsibility for the relevant 
restatement or breach, that clawback be applied to the relevant participant.

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Committee’s judgement 
The Committee is required to make judgements when assessing Company and individual performance under the Directors’ 
remuneration policy. In addition, the Committee has discretions under the Company’s share plans, for example, determining if a leaver 
should retain or lose their unvested awards and whether to apply malus or clawback to an award. Exercise of such discretion during the 
year will be reported and explained in the next Annual report on remuneration. 

The Committee may approve payments in excess of, in a different form to, or calculated or delivered other than as described above, 
where the Committee considers such changes necessary to meet regulatory requirements. If these changes are considered by the 
Committee to be material, the Company will seek to consult with its major shareholders. 

Determining the performance measures
The Committee selected the performance measures that currently apply to variable pay plans on the following basis:

AIP
The performance measures are selected to incentivise the delivery of the Group’s business plan, specifically to ensure that financial 
objectives are delivered while maintaining adequate levels of capital. Executives are also rewarded for the achievement of functional 
and/or personal objectives. These objectives include the executive’s contribution to Group strategy as a member of the Board, specific 
goals related to their functional and/or business unit role and achievement of the Group’s strategic priorities.

PLTIP
Awards made under the PLTIP are currently subject to the achievement of IFRS profit targets, relative TSR and, from 2017, a balanced 
scorecard of measures:

 — IFRS profit was selected as a performance measure for the PLTIP (as well as the AIP) because it is central to the management of the 

business and a key driver of shareholder value; 

 — Relative TSR was selected as a performance measure because it focuses on the value delivered to shareholders – aligning the 

long-term interests of shareholders with those of executives; and 

 — From 2017, a balanced scorecard of measures was selected to ensure an alignment with the Group’s strategic objectives, which are 

approved by the Board each year, and reflect Prudential’s cultural values. 

The Committee may decide to attach different performance conditions and/or change the conditions’ weighting for future PLTIP awards.

Setting the performance ranges for financial targets
Where variable pay has performance conditions based on business plan measures (for example the financial metrics of the AIP and the 
IFRS profit element of the PLTIP) the performance ranges are set by the Remuneration Committee prior to, or at the beginning of, the 
performance period. Performance is based on annual and longer-term plans approved by the Board. These reflect the long-term 
ambitions of the Group and business units, in the context of anticipated market conditions. 

For market-based performance conditions (eg relative TSR) the Committee requires that performance is in the upper quartile, relative to 
Prudential’s peer group, for awards to vest in full.

Key differences between Directors’ remuneration and the remuneration of other employees 
Across the Group, remuneration is reviewed regularly with the intention that all employees are paid appropriately in the context of their 
local market and given their individual skills, experience and performance. Each business unit’s salary increase budget is set with 
reference to local market conditions. The Remuneration Committee considers salary increase budgets in each business unit when 
determining the salaries of Executive Directors.

The principles that apply to Executive Directors are cascaded to other employees in their business unit. Senior leaders in the Group 
participate in annual bonus schemes which have performance conditions that mirror the CEO for their business unit. In addition, they are 
eligible to receive awards under the long-term incentive plans with performance conditions appropriate for their role.

Legacy payments
The Committee reserves the right to make any remuneration payments and/or payments for loss of office (including exercising any 
discretions available to it in connection with such payments) notwithstanding that they are not in line with the policy set out above where 
the terms of the payment were agreed (i) before 15 May 2014 (the date the Company’s first shareholder-approved Directors’ 
remuneration policy came into effect); (ii) before this policy came into effect, provided that the terms of the payment were consistent 
with the shareholder-approved Directors’ remuneration policy in force at the time they were agreed; or (iii) at a time when the relevant 
individual was not a Director of the Company and, in the opinion of the Committee, the payment was not in consideration for the 
individual becoming or having been a Director of the Company. For these purposes ‘payments’ includes the Committee satisfying awards 
of variable remuneration and, in relation to an award over shares, the terms of the payment are ‘agreed’ at the time the award is granted.

References to ‘shares’
In this report, references to shares include American Depository Receipts (ADRs). Directors may receive awards denominated in ADRs 
rather than shares, depending on their location.

141

www.prudential.co.ukAnnualReport2016  Prudential plc			04		Directors’	remuneration	reportScenarios of total remuneration
The chart below provides an illustration of the future total remuneration for each Executive Director in respect of their remuneration 
opportunity for 2017. Three scenarios of potential outcome are provided based on underlying assumptions shown in the notes to the 
chart. 

The Committee is satisfied that the maximum potential remuneration of the Executive Directors is appropriate. Prudential’s policy is to 
offer Executive Directors remuneration which reflects the performance and experience of the executive, internal relativities and Group 
and/or business unit financial performance. In order for the maximum total remuneration to be payable:

 —  Financial performance must exceed the Group and/or business unit’s stretching business plan;

 —  Relative TSR must be at or above the upper quartile relative to the peer group;

 — The sustainability scorecard, aligned to the Group’s strategic priorities, must be fully satisfied; 

 — Functional and personal performance objectives must be fully met; and

 — Performance must be achieved within the Group’s and business units’ risk framework and appetite.

£000
10,000

8,000

6,000

4,000

2,000

0

2,915

39%

1,090

100%

24%

37%

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4,380

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31%

25%

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10,279

37%

6,023

38%

52%

44%

5,617

38%

28%

3,965

32%

8,492

52%

26%

5,596

47%

1,908

100%

20%

48%

20%

1,874

34%

100%

33%

22%

1,082

100%

18%

11%

4,841

37%

50%

2,910

37%

41%

641

100%

22%

13%

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4,197

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27%

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3,491

46%

29%

25%

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M
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2,825

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1,112

100%

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39%

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2,325

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100%

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John Foley

Penny James

Nic Nicandrou

Anne Richards

Barry Stowe

Tony Wilkey

Mike Wells

Fixed

Short-term incentives

Long-term incentives

Notes
The scenarios in the chart above have been calculated on the following assumptions:

Fixed pay

Base salary at 1 January 2017.

Minimum

In line with expectations

Maximum

Pension allowance at 1 January 2017.

Estimated value of benefits based on amounts paid in 2016.

Tony Wilkey and Barry Stowe are paid in HK$ and US$ 
respectively and figures have been converted to GBP for the 
purposes of this chart.

Annual bonus

No bonus paid.

Long-term incentives
(excludes share price 
growth and dividends)

No PLTIP vesting.

50% of maximum AIP.
Jackson bonus pool at the 
average of the last three years.

100% of maximum AIP.
 Jackson bonus pool at 
highest of the last three years.

59.38% (or 58.75% for the Group 
Chief Risk Officer) of award 
under PLTIP (midway between 
threshold and maximum).

100% of award under PLTIP.

142

Prudential plc  Annual Report 2016 www.prudential.co.ukNew Directors’ remuneration policyContinued 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Approach to recruitment remuneration

The table below outlines the approach that Prudential will take when recruiting a new Executive Director. This approach will also 
apply to internal promotions. 

The approach to recruiting a Non-executive Director or a Chairman is outlined on page 148.

Element

Base pay

Benefits and pension

Variable remuneration 
opportunity

Awards and contractual 
rights forfeited when 
leaving previous 
employer

Principles

Potential variations

The salary for a new Executive Director will be set 
using the approach set out in the fixed pay policy 
table on page 135.

The benefits for a new Executive Director will be 
consistent with those outlined in the fixed pay 
policy table.

The variable remuneration opportunities for a 
new Executive Director would be consistent with 
the limits and structures outlined in the variable 
pay policy table.

On joining the Board from within the Group, the 
Committee may allow an executive to retain any 
outstanding deferred bonus and/or long-term 
incentive awards and/or other contractual 
arrangements that they held on their 
appointment. These awards (which may have 
been made under plans not listed in this policy) 
would remain subject to the original rules, 
performance conditions and vesting schedule 
applied to them when they were awarded.

If a newly-appointed Executive Director forfeits 
one or more bonuses (including outstanding 
deferred bonuses) on leaving a previous 
employer, these payments or awards may be 
replaced in either cash, Prudential shares or 
options over Prudential shares with an award of 
an equivalent value. Replacement awards will 
normally be released on the same schedule as the 
foregone bonuses. 

If a newly-appointed Executive Director forfeits 
one or more long-term incentive awards on 
leaving a previous employer, these may be 
replaced with Prudential awards with an 
equivalent value. Replacement awards will 
generally be made under the terms of a long-term 
incentive plan approved by shareholders, and 
vest on the same schedule as the foregone 
awards. Where foregone awards were subject to 
performance conditions, performance conditions 
will be applied to awards replacing foregone 
long-term incentive awards; these will be the 
same as those applied to the long-term incentive 
awards made to Prudential executives in the year 
in which the forfeited award was made. 

The Committee may consider compensating a 
newly-appointed executive for other relevant 
contractual rights forfeited when leaving their 
previous employer.

The use of Listing Rule 9.4.2 to facilitate the 
recruitment of an Executive Director is now only 
relevant in ‘unusual circumstances.’ The 
Committee does not anticipate using this rule on 
a routine basis but reserves the right to do so in 
an exceptional circumstance. For example, this 
rule may be required if, for any reason, like-for-
like replacement awards on recruitment could not 
be made under existing plans.

This provision would only be used to compensate 
for remuneration forfeited on leaving a previous 
employer. 

143

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Element

Principle

Potential variations

Notice periods 

The Company’s policy is that Executive Directors’ service 
contracts will not require the Company to give an executive 
more than 12 months’ notice without prior shareholder 
approval. A shorter notice period may be offered where this 
is in line with market practice in an executive’s location. 

The Company is required to give to, and to receive from, 
each of the current Executive Directors 12 months’ notice of 
termination. An Executive Director whose contract is 
terminated would be entitled to 12 months’ salary and 
benefits in respect of their notice period. The payment of 
the salary and benefits would either be phased over the 
notice period or, alternatively, a payment in lieu of notice 
may be made. 

In agreeing the terms of departure for any Executive 
Director, other than on death or disablement, the Company 
will have regard to the need to mitigate the costs for the 
Company. 

If an Executive Director is dismissed for cause 
their contract would be terminated with 
immediate effect and they would not receive any 
payments in relation to their notice period.

Should an executive die they would not be 
entitled to receive payments and benefits in 
respect of their notice period – provisions are 
made under the Company’s life assurance 
scheme to provide for this circumstance (see 
‘Benefits’ in the policy table).

Should an Executive Director step down from the 
Board but remain employed by the Group, they 
would not receive any payment in lieu of notice in 
respect of their service as a Director.

Outstanding 
deferred bonus 
awards

The treatment of outstanding deferred bonuses will be 
decided by the Committee taking into account the 
circumstances of the departure including the performance 
of the Executive Director. 

Deferred bonus awards are normally retained by 
participants leaving the Company. Awards will vest on the 
original timetable and will not normally be released early on 
termination. 

Prior to release, awards remain subject to the malus terms 
originally applied to them. 

The clawback provisions will continue to apply. 

Unvested 
long-term 
incentive 
awards

The treatment of unvested long-term incentives will be 
decided by the Committee taking into account the 
circumstances of the departure including the performance 
of the Executive Directors. 

Executive Directors will normally retain their unvested 
long-term incentive awards. These awards will ordinarily be 
pro-rated based on time employed, will vest on the original 
timescale and will remain subject to the original 
performance conditions assessed over the entire 
performance period. 

Prior to release, awards remain subject to the malus terms 
and holding periods originally applied to them. 

Any Executive Director dismissed for cause 
would forfeit all outstanding deferred bonus 
awards.

Should an executive die, outstanding deferred 
bonus awards will be released as soon as possible 
after the date of death.

Should an Executive Director step down from the 
Board but remain employed by the Group, they 
would retain any outstanding deferred bonus 
awards. These awards would remain subject to 
the original rules and vesting schedule applied to 
them when they were awarded.

Any Executive Director dismissed for cause 
would forfeit all unvested long-term incentive 
awards.

On death, disablement and in other exceptional 
circumstances, the Committee has discretion to 
release unvested long-term incentive awards 
earlier than the end of the vesting period. The 
clawback provisions will continue to apply.

Awards made under the M&G Executive LTIP will 
be released immediately should the Executive 
Director leave due to disablement or death and 
would be pro-rated based on time employed. 

Should an Executive Director step down from the 
Board but remain employed by the Group, an 
executive would retain any outstanding long-term 
incentive awards which they held on their change 
of role. These awards would remain subject to the 
original rules, performance conditions and 
vesting schedule. 

144

Prudential plc  Annual Report 2016 www.prudential.co.ukNew Directors’ remuneration policyContinued 
Policy on payment on loss of office continued

Element

Principle

Potential variations

On death, disablement and in other exceptional 
circumstances, the Committee has discretion to 
release vested long-term incentive awards earlier 
than the end of the holding period. The clawback 
provisions will continue to apply.

Should an Executive Director step down from the 
Board but remain employed by the Group, they 
would retain any vested long-term incentive 
awards that remain subject to the holding period. 
These awards would remain subject to the 
original rules and release schedule applied to 
them when they were awarded (ie the holding 
period will continue to apply).

Any Executive Director dismissed for cause 
would not be eligible for any bonus that has not 
been paid.

Should an Executive Director die whilst serving as 
an employee a time pro-rated bonus may be 
awarded. In such circumstances, deferral will not 
be applied and the payment will be made solely in 
cash. 

The Committee may decide to award an 
executive stepping down from the Board but 
remaining with the Group a bonus pro-rated to 
reflect the portion of the financial year which 
had elapsed on the date of their change of role. 
This would be calculated with reference to 
financial and personal or functional and personal 
performance measures in the usual way. The 
Committee may determine that a portion of such 
a bonus must be deferred.

Vested long-
term incentive 
awards, subject 
to the holding 
period

The treatment of vested long-term incentives will be 
decided by the Committee taking into account the 
circumstances of the departure.

Executive Directors will normally retain their vested 
long-term incentive awards that remain subject to the 
holding period. Normally these awards will be released in 
accordance with the original timescale and will remain 
subject to the holding period.

Prior to release, awards remain subject to the malus terms 
originally applied to them. 

Bonus for final 
year of service

The payment of a bonus for the final year of service will be 
decided by the Committee giving full consideration to the 
circumstances of the departure including the performance 
of the Executive Director. 

The Committee may award a departing executive a bonus 
which will usually be pro-rated to reflect the portion of the 
final financial year in which they served which had elapsed 
on the last day of their employment. Any such bonus would 
be calculated with reference to financial, functional and/or 
personal performance measures in the usual way. The 
normal portion of any such bonus awarded must be 
deferred.

Other 
payments

Consistent with other employees in their business unit, 
Executive Directors may receive payments to compensate 
them for the loss of employment rights on termination. 
Payments may include:

 — A nominal amount for agreeing to non-solicitation and 

confidentiality clauses;

 — Directors and Officers insurance cover for a specified 
period following the executives’ termination date;

 — Payment for outplacement services; 

 — Reimbursement of legal fees; and

 — Repatriation assistance.

The Committee reserves the right to make additional exit 
payments where such payments are made in good faith:

 — In discharge of an existing legal obligation (or by way of 

damages for breach of such an obligation); or

 — By way of settlement or compromise of any claim arising in 
connection with the termination of a Director’s office or 
employment. 

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Treatment

Deferred 
Annual 
Incentive Plan 
Awards

In the event of a corporate transaction (eg takeover, material merger, winding up etc), the Remuneration 
Committee will determine whether awards will:

 — Vest in part or in full; and/or

 — Continue in accordance with the rules of the plan; and/or

 — Lapse and, in exchange, the participant will be granted an award under any other share or cash incentive plan 

which the Remuneration Committee considers to be broadly equivalent to the award; and/or

 — Be exchanged for replacement awards of equal value.

Prudential Long 
Term Incentive 
Plan

In the case of a corporate transaction (eg takeover, material merger, winding up etc), the Remuneration 
Committee will determine whether awards will:

 — Be exchanged for replacement awards (either in cash or shares) of equal value unless the Committee and 

successor company agree that the original award will continue; or

 — Be released.

Where awards are released the Remuneration Committee will have regard to the performance of the Company, 
the time elapsed between the date of grant and the relevant event and any other matter that the Remuneration 
Committee considers relevant or appropriate.

Service contracts 
Executive Directors’ service contracts provide details of the broad types of remuneration to which they are entitled, and about the kinds 
of plans in which they may be invited to participate. The service contracts offer no certainty as to the value of performance-related 
reward and confirm that any variable payment will be at the discretion of the Company. 

Statement of consideration of conditions elsewhere in the Company
Across the Group, remuneration is reviewed regularly with the intention that all employees are paid appropriately in the context of their 
local market and given their individual skills, experience and performance. Each business unit’s salary increase budget is set with 
reference to local market conditions. The Remuneration Committee considers salary increase budgets in each business unit when 
determining the salaries of Executive Directors. 

Prudential does not consult with employees when setting the Directors’ remuneration policy: Prudential is a global organisation with 
employees, and agents in multiple business units and geographies. As such, there are practical challenges associated with consulting 
with employees directly on this matter. The Committee will keep this under review. As many employees are also shareholders, they are 
able to participate in binding votes on the Directors’ remuneration policy and annual votes on the Annual report on remuneration. 

Statement of consideration of shareholder views
The Remuneration Committee and the Company undertake regular consultation with key institutional investors on the Directors’ 
remuneration policy and implementation. This engagement is led by the Remuneration Committee Chairman and is an integral part of the 
Company’s investor relations programme. The Committee is grateful to shareholders for the feedback that is provided and takes this into 
account when determining executive remuneration. 

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Prudential plc  Annual Report 2016 www.prudential.co.ukNew Directors’ remuneration policyContinuedRemuneration policy for Non-executive Directors and the Chairman

Fees

Benefits

Share ownership guidelines

Non-executive Directors do not 
currently receive benefits, a pension 
allowance or participate in the 
Group’s employee pension schemes.

Travel and business expenses for 
Non-executive Directors are incurred 
in the normal course of business, for 
example, in relation to attendance at 
Board and Committee meetings. The 
costs associated with these are all 
met by the Company, including any 
tax liabilities arising on these 
business expenses.

It is expected that Non-executive 
Directors will hold shares with a 
value equivalent to one times the 
annual basic fee (excluding additional 
fees for chairmanship and 
membership of any committees). 

Non-executive Directors will be 
expected to attain this level of share 
ownership within three years of their 
date of appointment. 

Non-
executive 
Directors

All Non-executive Directors receive a 
basic fee for their duties as a Board 
member. Additional fees are paid for 
added responsibilities such as 
chairmanship and membership of 
committees or acting as the Senior 
Independent Director. Fees are paid to 
Non-executive Directors, subject to 
the appropriate deductions.

The basic and additional fees are 
reviewed annually by the Board with 
any changes effective from 1 July. In 
determining the level of fees the Board 
considers:

 — The time commitment and other 

requirements of the role;

 — Group financial performance;

 — Salary increases for all employees; 

and

 — Market data.

If, in a particular year, the number of 
meetings is materially greater than 
usual, the Company may determine 
that the provision of additional fees in 
respect of that year is fair and 
reasonable.

Should a new committee be formed, or 
the remit of an existing committee be 
materially expanded, the new or 
additional fees paid for the 
chairmanship or membership of the 
committee will be commensurate with 
the new or additional responsibilities 
and time commitment involved.

Non-executive Directors are not 
eligible to participate in annual bonus 
plans or long-term incentive plans. 

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Fees

Benefits

Share ownership guidelines

Chairman

The Chairman receives an annual fee 
for the performance of their role. This 
fee is agreed by the Remuneration 
Committee and is paid to the Chairman 
in cash, subject to the appropriate 
deductions. On appointment, the fee 
may be fixed for a specified period of 
time. Following the fixed period (if 
applicable) this fee will be reviewed 
annually. Changes in the fee are 
effective from 1 July.

In determining the level of the fee for 
the Chairman the Committee 
considers:

 — The time commitment and other 

requirements of the role;

 — The performance and experience of 

the Chairman;

 — Internal relativities;

 — Company financial performance; 

and

 — Market data.

The Chairman is not eligible to 
participate in annual bonus plans or 
long-term incentive plans.

The Chairman may be offered 
benefits including:

 — Health and wellness benefits;

 — Protection and security benefits;

The Chairman has a share ownership 
guideline of one times his annual fee 
and is expected to attain this level of 
share ownership within five years of 
the date of his appointment.

 — Transport benefits;

 — Reimbursement of business 

expenses (and any associated tax 
liabilities) incurred when travelling 
overseas in performance of duties; 
and

 — Relocation and expatriate benefits 

(where appropriate).

The maximum paid will be the cost to 
the Company of providing these 
benefits. 

The Chairman is not eligible to 
receive a pension allowance or to 
participate in the Group’s employee 
pension schemes.

Recruitment of a new Chairman or Non-executive Director
The fees for a new Non-executive Director will be consistent with the current basic fee paid to other Non-executive Directors (as set out 
in the Annual report on remuneration for that year) and will be reflective of their additional responsibilities as chair and/or members of 
Board committees.

The fee for a new Chairman will be set with reference to the time commitment and other requirements of the role, the experience of the 
candidate, as well as internal relativities among the other Executive and Non-executive Directors. To provide context for this decision, 
data would be sought for suitable market reference point(s). 

Notice periods – Non-executive Directors and Chairman
Non-executive Directors are appointed pursuant to letters of appointment with notice periods of six months without liability for 
compensation. A contractual notice period of 12 months by either party applies for the Chairman. The Chairman would not be entitled to 
any payments for loss of office.

For information on the terms of appointment for the Chairman and Non-executive Directors please see page 133 of the Corporate 
governance report. 

148

Prudential plc  Annual Report 2016 www.prudential.co.ukNew Directors’ remuneration policyContinuedAdditional information: legacy long-term incentive plans for Executive Directors

M&G Executive LTIP 

Operation 
Granting 
awards

Determining 
the release of 
the award

The Chief Executive, M&G received annual awards under the M&G Executive LTIP in the period up to and 
including 2016. Under this plan an annual award of phantom shares was made with a notional starting share 
price of £1. The phantom share price at vesting is determined by the performance of M&G over the three-year 
performance period.

Awards are settled in cash.

The Committee has the authority to apply clawback and/or a malus adjustment to all, or a portion of, an M&G 
Executive LTIP award. More details about clawback and malus are set out above.

Corporate 
transactions

In the event of a change of control, the Committee may determine that the award will vest immediately or 
continue until the original vest date. 

See pages 143 to 145 for details of the Committee’s powers in respect of M&G Executive LTIP participants 
joining or leaving the Group.

Opportunity

The Chief Executive, M&G received an award with an initial value of 300 per cent of salary under the M&G 
Executive LTIP. 

The maximum vesting under the M&G Executive LTIP is 100 per cent of the number of phantom shares originally 
awarded.

Performance 
measures

The phantom share price at vesting is determined by the increase or decrease in M&G’s profitability with profit 
and investment performance adjustments also applied. 

Where the investment performance of M&G’s funds is in the top two quartiles during the three-year 
performance period, the value of phantom shares vesting will be enhanced. The value of phantom shares may 
be doubled if performance is in the top quartile. Investment performance in the bottom quartile will result in 
awards being forfeited, irrespective of any profit growth.

If profits in the third year of the performance period are less than the average annual profit generated over the 
performance period the award will be reduced, potentially down to zero.

Buy-out award for the Chief Executive, M&G (the Prudential plc 2016 Recruitment Plan)
In line with the announcement made on 1 February 2016, the Company entered into an agreement with Anne Richards to compensate 
her for unvested share awards that she forfeited as a consequence of joining Prudential. 

This arrangement was put in place in accordance with Listing Rule 9.4.2, which allows an individual scheme to be put in place to assist 
with the recruitment of an Executive Director, and is consistent with the previous Directors’ remuneration policy approved by 
shareholders in 2014. Anne is the sole participant in this arrangement and no further awards will be made to Anne under the 
arrangement. 

Details of this award are set out on page 129 of the Annual report on remuneration. 

Changes to Directors’ remuneration policy approved at 2014 AGM

Component

Changes to policy approved at 2014 AGM

Reason for changes

Benefits

Under both the current and proposed new policy, 
benefits included health and wellness benefits, 
protection and security benefits, transport benefits, 
family and education benefits, all employee share 
plans and savings plans and relocation and expatriate 
benefits.

Reimbursed business expenses, and associated tax 
liabilities (such as, taxes levied by country revenue 
services on short-term business travellers eg when 
overseas-based Directors travel to Board meetings 
held in the UK) are included as a benefit for the 
avoidance of doubt. 

In addition, under the proposed new policy, benefits 
also include reimbursed business expenses 
(including any associated tax liability) incurred when 
travelling overseas in performance of duties. 

Annual cash 
bonus

The Committee has the power to recover all, or a 
portion of, deferred bonus awards made since 2015 
in specific circumstances and within a defined 
time frame.

As this tax is incurred in performance of the Directors’ 
duties, and is in addition to the tax paid by the Director 
in the country in which he or she is resident, the 
Company pays this tax. The Company does not pay the 
tax due on salary in the country in which the Director is 
resident. 

In line with the requirements of the UK Corporate 
Governance Code, the Committee has had the power 
to recover (clawback) awards made since 2015 in 
specific circumstances and within a defined time frame.  
For clarity, this power is now reflected in the policy.

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Component

Changes to policy approved at 2014 AGM

Reason for changes

Long-term 
incentives 

The Committee has the power to recover all, or a 
portion of, awards made since 2015 in specific 
circumstances and within a defined time frame.

Executive Directors are required to hold their net of 
tax vested PLTIP shares, awarded in 2017 and 
subsequent years, for two years following the end of 
the three-year performance period, creating a 
five-year performance and holding period. 

The M&G Executive LTIP has been replaced with a 
commensurate PLTIP award for the Chief Executive, 
M&G. 

Share ownership 
guidelines

The share ownership guidelines have been updated 
as follows:

 — Increased from 350 per cent of base salary to 

400 per cent of base salary for the Chief Executive; 
and

 — Increased from 200% of base salary to 250% of 
base salary for other Executive Directors.

The policy on replacement awards on recruitment of 
an Executive Director has been clarified to:

 — Specifically include options over Prudential shares 
(in addition to cash and Prudential shares); and 

 — Clarify that performance conditions will be applied 

where foregone awards were subject to 
performance conditions.

Approach to 
recruitment 
remuneration

Policy on 
payment of loss 
of office

In line with the requirements of the UK Corporate 
Governance Code, the Committee has had the power 
to recover (clawback) awards made since 2015 in 
specific circumstances and within a defined time frame. 
For clarity, this power is now reflected in the policy.

The two-year holding period is consistent with investor 
guidance for shares to have at least a five-year 
performance and holding period. 

Shareholders are in favour of simplification, in 
particular, using a single long-term incentive plan for 
Executive Directors and the Committee shared this 
view. Delivering more of the Chief Executive, M&G 
incentive in Prudential shares strengthens her 
alignment with the Company’s shareholders and is 
consistent with the way in which other Executive 
Directors are rewarded. 

Shareholding guidelines among large listed companies 
have continued to increase over recent years and the 
Committee wanted to recognise this and to maximise 
the Executive Directors’ community of interest with the 
Company’s shareholders.

The updates to the policy are intended to give the 
Committee a range of approaches which might be used 
in replacing awards forfeited by a newly-appointed 
Director on their departure from their previous 
employer. This is in line with our overriding principle 
that replacement awards should, as far as possible, 
reflect the terms of those forfeited. 

The policy on payment of loss of office has been 
clarified to:

The updates to the policy are intended to clarify the 
treatment of leavers in specific circumstances.

 — Specifically state that should an Executive Director 
die while serving as a Director, a time pro-rated 
bonus may be awarded but deferral would not be 
applied; and 

 — Repatriation assistance may be provided consistent 

with other employees.

Corporate 
transactions

A new section has been added to the policy to cover 
corporate transactions and the Committee’s 
discretion in these circumstances to:

 — Allow full or partial vesting or continuation or lapse 

and exchange of deferred bonus awards; and

This new section has been added in response to a 
request from shareholders to set out the Committee’s 
discretion on corporate transactions. These provisions 
appear in the Rules of the PLTIP which were approved 
by shareholders in 2013 but are now included in the 
policy for completeness.

 — Exchange or release (taking into account 

performance, time elapsed and other relevant 
matters) of PLTIP awards. 

Policy for 
Non-executive 
Directors 

The policy on Non-executive Directors’ fees has 
been clarified to permit new or additional fees 
should a new committee be formed or the remit of an 
existing committee expanded. 

The updates to the policy are intended to clarify how it 
would be applied should the number or remit of 
Committees of the Board change.

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Prudential plc  Annual Report 2016 www.prudential.co.ukNew Directors’ remuneration policyContinuedAnnual report on remuneration

Statement of implementation in 2017
Executive Directors
Executive Directors’ remuneration packages were reviewed in 2016 with changes effective from 1 January 2017. When the Committee 
took these decisions, it considered the salary increases awarded to other employees in 2016 and the expected increases in 2017. The 
external market reference points used to provide context to the Committee were identical to those used for 2016 salaries. 

All Executive Directors, other than the Chief Executive, M&G and the Group Chief Risk Officer, received a salary increase of 2 per cent. 
The Chief Executive, M&G received no salary increase and the Group Chief Risk Officer received a salary increase of 5 per cent. The 
2017 salary increase budgets for other employees across the Group’s business units were between 2.5 per cent and 6 per cent. No 
changes have been made to executives’ maximum opportunities under either the annual incentive or the long-term incentive plans.

In 2017, the AIP performance measures have been simplified from seven to four measures and Executive Directors’ 2017 bonuses will be 
determined by the achievement of IFRS operating profit, operating free surplus, NBP EEV profit and cash flow, which are aligned to the 
Group’s growth and cash generation focus. This reflected the Committee’s objective to simplify the AIP metrics.

As part of the continuing implementation of Solvency II, the weightings of Penny James’s AIP performance targets (with effect from 
2017) have been changed so that her entire AIP outcome relates to a combination of functional and personal measures. 

As detailed in the new Directors’ remuneration policy, all long-term incentive awards made to Executive Directors in 2017 will be made 
under the PLTIP. The vesting of these awards will depend on:

 — Relative TSR (25 per cent of award); 

 — Group or business unit IFRS profit (50 per cent of award); and

 — Balanced scorecard of strategic measures (25 per cent of award).

As part of the continuing implementation of Solvency II, the weightings of Penny James’s LTIP performance targets (with effect from 
2017) will be different to the other Executive Directors and will be:

 — Relative TSR (50 per cent of award); 

 — Group IFRS profit (20 per cent of award); and

 — Balanced scorecard of strategic measures (30 per cent of award).

Under the Group TSR measure, 25 per cent of the award vests for TSR at the median of the peer group increasing to full vesting for 
performance within the upper quartile. Following a comprehensive review of the peer group, supported by the Remuneration 
Committee’s independent adviser and the Group’s Investor Relations team, three companies (Aflac, Munich Re and Swiss Re) have been 
removed for the 2017 awards because their products and geographic footprints are insufficiently similar to those of the Group.

TSR is measured on a local currency basis since this has the benefit of simplicity and directness of comparison.

The peer group for the 2017 awards is:

Aegon
Allianz
Legal & General
Old Mutual

Aviva
Manulife
Prudential Financial
Zurich Insurance Group

AIA
AXA
MetLife
Standard Life

AIG
Generali
Sun Life Financial

Under the IFRS measure, 25 per cent of the award vests for meeting the threshold IFRS profit set at the start of the performance period 
increasing to full vesting for performance at or above the stretch level. 

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Continued

Under the balanced scorecard, performance is assessed for each of the four measures, at the end of the three year performance period. 
Each of the measures has equal weighting and these measures are set out below. 

Capital measure

Cumulative three-year ECap Group operating capital generation relative to plan, less cost of capital (based on 
the capital position at the start of the performance period).

Vesting basis: 100 per cent vesting for achieving plan, otherwise 0 per cent vesting. The plan figure for this 
metric will be published in the Annual Report for the final year of the performance period.

Capital measure

Cumulative three-year Solvency II Group operating capital generation (as captured in published disclosures) 
relative to plan.

Vesting basis: 100 per cent vesting for achieving plan, otherwise 0 per cent vesting. The plan figure for this 
metric will be published in the Annual Report for the final year of the performance period.

Conduct measure  Through appropriate management action, ensure there are no significant conduct/culture/governance issues 

which result in significant capital add-ons or material fines.

Vesting basis: 100 per cent for achieving the Group’s expectations, otherwise 0 per cent vesting.

Diversity measure  Percentage of the Leadership Team that is female at the end of 2019. The target for this metric will be based 

on progress towards the goal that the Company set when it signed the Women in Finance Charter, specifically 
that 30 per cent of our Leadership Team will be female at the end of 2021. For this portion of PLTIP awards 
made in 2017 to vest, at least 27 per cent of our Leadership Team must be female at the end of 2019.

Vesting basis: 100 per cent vesting for achieving the target, otherwise 0 per cent vesting. 

Chairman and Non-executive Directors
Fees for the Chairman and Non-executive Directors were reviewed in 2016 with changes effective from 1 July 2016 as set out on page 130. 
The next review will be effective 1 July 2017.

As referred to in the report of the Nomination and Governance Committee, the appointment of a Chairman of the Board of a material 
subsidiary (Jackson National Life Insurance Company) has been agreed. The Remuneration Committee has approved a fee of £250,000 
per annum, fixed for a period of two years from the date of the appointment. This fee will be payable in US dollars and is the same as the 
fee agreed for the chairmen of the boards of Prudential Assurance Company Limited, M&G Group Limited and Prudential Corporation 
Asia Limited. In addition, the Remuneration Committee has approved a basic fee of £70,000 per annum for membership of the boards of 
these material subsidiaries, a fee for membership of the audit or risk committees of £10,000 per annum and a fee for chairing those 
committees of £30,000 per annum.

Signed on behalf of the Board of Directors

Anthony Nightingale, CMG SBS JP 
Chairman of the Remuneration Committee
13 March 2017

Paul Manduca  
Chairman
13 March 2017

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Prudential plc  Annual Report 2016 www.prudential.co.ukSupplementary information 

Directors’ outstanding long-term incentive awards  
Share-based long-term incentive awards 

Plan name

Year of
award

Conditional
share awards
outstanding
at 1 Jan 2016 

Conditional
awards
in 2016

Market
price at
date of
award

John Foley

Penny James

PLTIP
PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PLTIP
PLTIP
PLTIP

Nic Nicandrou PLTIP
PLTIP
PLTIP
PLTIP

(Number
of shares)

(Number
of shares)

131,848
125,776
29,556
122,808

144,340

409,988

144,340

25,181
30,279
24,348

116,628

79,808

116,628

122,554
132,375
104,117

136,836

(pence)

1,203
1,317
1,342
1,672
1,279

1,203
1,317
1,672
1,279

1,203
1,317
1,672
1,279

2013
2014
2014
2015
2016

2013
2014
2015
2016

2013
2014
2015
2016

Barry Stowe1

Mike Wells2

Tony Wilkey4

PLTIP
PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PCA LTIP
PCA LTIP
PLTIP
PCA LTIP
PCA LTIP
PLTIP
PCA LTIP
PLTIP
PLTIP

2013
2014
2015
2015
2016

2013
2014
2015
2015
2016

2013
2013
2013
2014
2014
2014
2015
2015
2015
2016

131,266
114,824
113,940
50,668

274,100

410,698

274,100

273,470
238,954
209,222
30,132

332,870

751,778

332,870

25,244
55,705
47,182
22,935
45,870
68,806
21,091
42,183
29,008

153,742

1,203
1,317
1,672
1,611.5
1,279

1,203
1,317
1,672
1,611.5
1,279

1,203
1,203
1,178
1,317
1,317
1,317
1,672
1,672
1,611.5
1,279

Rights
exercised
in 2016

Rights
lapsed
in 2016

Conditional
share awards
outstanding at
 31 Dec 2016

Date of
end of
performance
period

Dividend
equivalents on
vested shares 
(note 3)
(Number of 
shares released)

14,133 131,848

(Number
of shares)

–
125,776
29,556
122,808
144,340

31 Dec 15
31 Dec 16
31 Dec 16
31 Dec 17
31 Dec 18

14,133 131,848

–

422,480

2,697

25,181

–
30,279
24,348
116,628

31 Dec 15
31 Dec 16
31 Dec 17
31 Dec 18

2,697

25,181

–

171,255

13,136 122,554

31 Dec 15
31 Dec 16
31 Dec 17
31 Dec 18

–
132,375
104,117
136,836

373,328

45,906

31 Dec 18

45,906

–
114,824
113,940
50,668
274,100

31 Dec 15
31 Dec 16
31 Dec 17
31 Dec 17
31 Dec 18

31 Dec 15
31 Dec 16
31 Dec 17
31 Dec 17
31 Dec 18

31 Dec 15
31 Dec 15
31 Dec 15
31 Dec 16
31 Dec 16
31 Dec 17
31 Dec 17
31 Dec 17
31 Dec 17
31 Dec 18

13,794 127,984 3,282

553,532

29,480 273,470

29,480 273,470

2,636

632

24,612
55,705
47,182

–
238,954
209,222
30,132
332,870

811,178

–
–
–
22,935
45,870
68,806
21,091
42,183
29,008
153,742

Anne Richards PLTIP

2016

45,906

1,358.5

359,046

136,836

13,136 122,554

45,906

–

–

–

–

13,794 127,984 3,282

358,024

153,742

2,636 127,499

632

383,635

Notes
1 
2 

The awards for Barry Stowe were made in ADRs (1 ADR = 2 ordinary shares). The figures in the table are represented in terms of ordinary shares.
The awards in 2013, 2014 and 2015 for Mike Wells were made in ADRs (1 ADR = 2 ordinary shares). The award in 2016 was made in ordinary shares. The figures in the table are represented in terms 
of ordinary shares.

3  A dividend equivalent was accumulated on these awards. 
4 

The PCA LTIP is an arrangement for executives and senior management of PCA. Tony Wilkey was a participant of this plan until his appointment to the Board on 1 June 2015 and has not been 
eligible to new awards since this date. The column above marked ‘Date of end of performance period’ for the PCA LTIP reflects the end of the vesting period as there are no performance conditions 
on these awards. 

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Continued

Business-specific cash-based long-term incentive plans

Michael McLintock
M&G Executive LTIP
M&G Executive LTIP
M&G Executive LTIP

Total payments made in 2016

Anne Richards
M&G Executive LTIP

Face value 
of conditional
 share awards
 outstanding at 
1 January 2016 
£000

Year of 
award

Face value 
of conditional 
awards
 outstanding at
 31 December
 2016
£000

Payments 
made 
in 2016
£000

Date of end of 
performance
 period

2013
2014
2015

1,112
1,146
1,182

1,991

 1,991

31 Dec 2015
1,146 31 Dec 2016
1,182 31 Dec 2017

2016

1,200

1,200 31 Dec 2018

Note
Under the M&G Executive LTIP, the value of each unit at award is £1. The value of units changes based on M&G’s profit growth and investment performance over the performance period. For the 2013 
award of 1,112,400 units, the unit price at the end of the performance period was £1.79, which resulted in a payment of £1,991,196 to Michael McLintock in 2016. For the 2014 award of 1,146,000 units, 
the unit price at the end of the performance period was £1.60, which will result in a payment of £1,577,398 to Michael McLintock in 2017. 

Other share awards
The table below sets out Executive Directors’ deferred bonus share awards.

Year of
 grant

Conditional
 share awards 
outstanding
at 1 Jan 2016 
(Number 
of shares)

Conditionally 
awarded 
in 2016 
(Number 
of shares)

Dividends
accumulated
in 20165
(Number 
of shares)

Conditional 
 share awards 
outstanding 
at 31 Dec
2016
(Number 
of shares)

Shares
 released 
in 2016 
(Number 
of shares)

Date of 
end of
 restricted
period

Date of
 release

Market 
price at 
date of
award

Market 
price at 
date of 
vesting 
or release

 (pence)

(pence)

John Foley
Deferred 2012 annual 
incentive award

Deferred 2013 annual 
incentive award

Deferred 2014 annual 
incentive award

Deferred 2015 annual 
incentive award

Penny James1
Deferred 2012 Group 

deferred bonus plan 
award

Deferred 2013 Group 

deferred bonus plan 
award

Deferred 2014 Group 

deferred bonus plan 
award

2013

37,396

37,396

– 31 Dec 15 31 Mar 16 1,055

1,301

2014

32,731

2015

42,062

2016

112,189

63,320

63,320

1,237

1,589

2,393

5,219

33,968 31 Dec 16

43,651 31 Dec 17

65,713 31 Dec 18

1,317

1,672

1,279

37,396

143,332

2013

5,677

5,677

– 31 Dec 15 31 Mar 16 1,083

1,301

2014

4,880

2015

3,943

Deferred 2015 annual 
incentive award

2016

Nic Nicandrou
Deferred 2012 annual 
incentive award
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award
Deferred 2015 annual 
incentive award

2013

2014

2015

2016

154

13,290

13,290

14,500

41,821

36,639

28,799

107,259

37,683

37,683

184

148

501

833

1,385

1,088

1,424

5,064 31 Dec 16

1,317

4,091 31 Dec 17

13,791 31 Dec 18

1,672

1,279

5,677

22,946

41,821

– 31 Dec 15 31 Mar 16 1,055

1,301

38,024 31 Dec 16

29,887 31 Dec 17

39,107 31 Dec 18

1,317

1,672

1,279

3,897

41,821

107,018

Prudential plc  Annual Report 2016 www.prudential.co.uk 
Year of
 grant

Conditional
 share awards 
outstanding
at 1 Jan 2016 
(Number 
of shares)

Conditionally 
awarded 
in 2016 
(Number 
of shares)

Dividends
accumulated
in 20165
(Number 
of shares)

Conditional 
 share awards 
outstanding 
at 31 Dec
2016
(Number 
of shares)

Shares
 released 
in 2016 
(Number 
of shares)

Date of 
end of
 restricted
period

Date of
 release

Market 
price at 
date of
award

Market 
price at 
date of 
vesting 
or release

 (pence)

(pence)

40,646

– 31 Dec 15 31 Mar 16 1,055

1,301

1,196

1,054

32,950 31 Dec 16

29,046 31 Dec 17

107,566

4,052

111,618 31 Dec 18

100,392

107,566

6,302

40,646

173,614

86,586

– 31 Dec 15 31 Mar 16 1,055

1,301

3,942

4,382

108,578 31 Dec 16

120,686 31 Dec 17

2016

103,210

3,902

107,112 31 Dec 18

307,526

103,210

12,226

86,586

336,376

1,317

1,672

1,279

1,317

1,672

1,279

40,646

31,754

27,992

2013

2014

2015

2016

2013

86,586

2014

104,636

2015

116,304

Barry Stowe2
Deferred 2012 annual 
incentive award
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award
Deferred 2015 annual 
incentive award

Mike Wells3
Deferred 2012 annual 
incentive award
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award
Deferred 2015 annual 
incentive award

Tony Wilkey4
Deferred 2013 PCA 

deferred bonus plan 
award

Deferred 2014 PCA 

deferred bonus plan 
award

Deferred 2015 annual 
incentive award

2014

70,831

70,831

– 31 Dec 15 31 Mar 16 1,317

1,301

2015

2016

82,290

153,121

34,625

34,625

2,305

1,308

84,595 31 Dec 16

35,933 31 Dec 18

1,672

1,279

3,613

70,831

120,528

Notes
1 

The Group deferred bonus plan is an arrangement for executives and senior management. Penny James was a participant of this plan until her appointment to the Board on 1 September 2015 and 
has not been eligible to new awards from this date.
The awards for Barry Stowe were made in ADRs (1 ADR = 2 ordinary shares). The figures in the table are represented in terms of ordinary shares.
The awards for Mike Wells in 2013, 2014 and 2015 were made in ADRs (1 ADR = 2 ordinary shares). The award made in 2016 was made in ordinary shares. The figures in the table are represented in 
terms of ordinary shares.
The PCA deferred bonus plan is an arrangement for executives and senior management of PCA. Tony Wilkey was a participant of this plan until his appointment to the Board on 1 June 2015 and has 
not been eligible for new awards since this date. 

2 
3 

4 

5  A dividend equivalent was accumulated on these awards.

All-employee share plans
It is important that all employees are offered the opportunity to own shares in Prudential, connecting them both to the success of the 
Company and to the interests of other shareholders. Executive Directors are invited to participate in these plans on the same basis as 
other staff in their location.

Save As You Earn (SAYE) schemes
UK-based Executive Directors are eligible to participate in the HM Revenue and Customs (HMRC) approved Prudential Savings-Related 
Share Option Scheme. This scheme allows all eligible employees to save towards the exercise of options over Prudential plc shares with 
the option price set at the beginning of the savings period at a discount of up to 20 per cent of the market price.

From 2014 participants could elect to enter into savings contracts of up to £500 per month for a period of three or five years. At the end of 
this term, participants may exercise their options within six months and purchase shares. If an option is not exercised within six months, 
participants are entitled to a refund of their cash savings plus interest if applicable under the rules. Shares are issued to satisfy those 
options which are exercised. No options may be granted under the schemes if the grant would cause the number of shares which have 
been issued, or which remain issuable pursuant to options granted in the preceding 10 years under the scheme and any other option 
schemes operated by the Company, or which have been issued under any other share incentive scheme of the Company, to exceed 
10 per cent of the Company’s ordinary share capital at the proposed date of grant. 

Details of Executive Directors’ rights under the SAYE scheme are set out in the ‘Statement of Directors’ shareholdings’. 

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Supplementary information
Continued

Share Incentive Plan (SIP)
UK-based Executive Directors are also eligible to participate in the Company’s Share Incentive Plan (SIP). From April 2014, all UK-based 
employees were able to purchase Prudential plc shares up to a value of £150 per month from their gross salary (partnership shares) 
through the SIP. For every four partnership shares bought, an additional matching share is awarded which is purchased by Prudential on 
the open market. Dividend shares accumulate while the employee participates in the plan. If the employee withdraws from the plan, or 
leaves the Group, matching shares may be forfeited. 

The table below provides information about shares purchased under the SIP together with matching shares (awarded on a 1:4 basis) and 
dividend shares.

John Foley
Nic Nicandrou
Mike Wells

Year of 
initial grant

Share 
Incentive Plan 
awards held 
in Trust at 
1 Jan 2016
(Number 
of shares)

Partnership 
shares 
accumulated 
in 2016
(Number 
of shares)

Matching 
shares 
accumulated 
in 2016
(Number 
of shares)

Dividend 
shares 
accumulated 
in 2016
(Number 
of shares)

Share 
Incentive Plan 
awards held 
in Trust at 
31 Dec 2016
(Number 
of shares)

2014
2010
2015

255
1,425
97

134
133
134

33
33
34

11
53
5

433
1,644
270

Prudential Corporation Asia All Employee Share Purchase Plan (PruSharePlus) 
From August 2014, all Asia-based employees were able to purchase Prudential plc shares up to a value of £5,000 per year from their gross 
salary through the PruSharePlus. For every two shares bought by the employee, one additional matching share is awarded which is 
purchased by Prudential on the open market. Dividend shares accumulate while the employee participates in the plan. If the employee 
withdraws from the plan, or leaves the Group, matching shares may be forfeited. 

The table below provides information about shares purchased under the PruSharePlus together with matching shares (awarded on a 1:2 
basis) and dividend shares.

Year of 
initial grant

PruSharePlus 
awards held 
in Trust at 
1 Jan 2016
(Number 
of shares)

Purchased 
shares 
accumulated 
in 2016
(Number 
of shares)

Matching 
shares 
accumulated 
in 2016
(Number 
of shares)

Dividend 
shares 
accumulated 
in 2016
(Number 
of shares)

PruSharePlus 
awards 
released 
from Trust 
in 2016
 (Number 
of shares)

PruSharePlus 
awards held 
in Trust at 
31 December 
2016
(Number 
of shares)

Tony Wilkey* 

2014

545

–

–

14

559

–

* Following his appointment to the Board, Tony Wilkey is no longer eligible to participate in the PruSharePlus with effect from the anniversary of his joining the plan.

156

Prudential plc  Annual Report 2016 www.prudential.co.ukCash-settled long-term incentive awards
This information has been prepared in line with the reporting requirements of the Hong Kong Stock Exchange and sets out Executive 
Directors’ outstanding share awards and share options. For details of the cash-settled long-term incentive awards held by some 
Executive Directors, please see our Annual report on remuneration.

Dilution
Releases from the Prudential Long Term Incentive Plan are satisfied using new issue shares rather than by purchasing shares in the open 
market. Shares relating to options granted under all-employee share plans are also satisfied by new issue shares. The combined dilution 
from all outstanding shares and options at 31 December 2016 was 1 per cent of the total share capital at the time. Deferred bonus awards 
will continue to be satisfied by the purchase of shares in the open market.

Five highest paid individuals 
Of the five individuals with the highest emoluments in 2016, two were Executive Directors whose emoluments are disclosed in this 
report. The aggregate of the emoluments of the other three individuals for 2016 were as follows:

Base salaries, allowances and benefits in kind
Pension contributions
Performance related pay

Total 

Their emoluments were within the following bands:

£6,200,001 – £6,300,000
£6,800,001 – £6,900,000
£9,200,001 – £9,300,000

2016
£000 

3,257
123
18,952

22,332

Number of five highest
paid employees 2016

1
1
1

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Financial statements 

160 Index to Group IFRS financial statements 
309 Parent company financial statements
311 Notes on the parent company financial statements
318 Statement of Directors’ responsibilities in respect of the 

Annual Report and the financial statements

319 Independent auditor’s report to the members of Prudential plc

				05		Financial	statementsIndex to Group IFRS financial statements

Primary statements 
161  Consolidated income statement
162  Consolidated statement of comprehensive income
163  Consolidated statement of changes in equity:  2016 
2015

165  Consolidated statement of financial position
166  Consolidated statement of cash flows

Notes to Primary statements

C4 

C5 

C6 

C7 

229 
232 
234 
236 

238 
240 
246 

251 
252 

255 

256 
256 

257 
259 
260 
265 
267 

C8 

268 
268 
269  C9 
275  C10 
276  C11 
C12 

276 

277 
279 
279  C13 
280  C14 

 Movement and duration of liabilities

 Products and determining contract liabilities

 Policyholder liabilities and unallocated surplus of 
with-profits funds
 C4.1 
 C4.1(a)   Group overview
 C4.1(b)  Asia insurance operations
 C4.1(c)   US insurance operations
 C4.1(d)  UK insurance operations
 C4.2 
 C4.2(a)  Asia
 C4.2(b)  US
 C4.2(c)  UK
 Intangible assets
 Goodwill
 C5(a) 
 C5(b) 
 Deferred acquisition costs and other intangible assets 
 Borrowings
 C6.1 

 Core structural borrowings of shareholder- financed 
operations
 Other borrowings
 Maturity analysis

 Group overview
 Asia insurance operations
 US insurance operations
 UK insurance operations
 Asset management and other operations

 C6.2 
 C6.3 
 Risk and sensitivity analysis
 C7.1 
 C7.2 
 C7.3 
 C7.4 
 C7.5 
 Tax assets and liabilities
 C8.1 
 C8.2 
 Defined benefit pension schemes
 Share capital, share premium and own shares
 Provisions
 Capital
C12(a)   Group objectives, policies and processes for 

 Deferred tax
 Current tax

managing capital
C12(b)   Local capital regulations
C12(c)   Transferability of available capital
 Property, plant and equipment
 Investment properties

Section D:  Other notes
281  D1 
282  D2 
283  D3 
283  D4 
283  D5 
284  D6 

 Held for sale Korea life business
 Contingencies and related obligations
 Post balance sheet events
 Related party transactions
 Commitments
 Investments in subsidiary undertakings, joint ventures 
and associates

Section E:  Further accounting policies
302 

 Other significant accounting policies 

E1 

Section A:  Background and critical accounting policies
 Basis of preparation and exchange rates
167  A1 
 Adoption of new accounting pronouncements in 2016
167  A2 
 Accounting policies
A3 
 A3.1 
  A3.2 

  Critical accounting policies, estimates and judgements
  New accounting pronouncements not yet effective

168 
176 

Section B:  Earnings performance

B1 

178 
179 

181 

185 
188 
189  B2 
190  B3 
190 
191 
193 
193 
194 

B4 

194 
B5 
199  B6 
200  B7 

  Analysis of performance by segment
  B1.1 
  B1.2 

  Segment results – profit before tax
  Short-term fluctuations in investment returns on 
shareholder-backed business
  Determining operating segments and performance 
measure of operating segments
  Segmental income statement
 Other investment return

  B1.3 

 Staff and employment costs
 Share-based payment
 Key management remuneration
 Fees payable to the auditor

  B1.4 
  B1.5 
 Profit before tax – asset management operations
 Acquisition costs and other expenditure
 B3.1 
 B3.2 
 B3.3 
 B3.4 
 Effect of changes and other accounting features on 
insurance assets and liabilities
 Tax charge
 Earnings per share
 Dividends

Section C:  Balance sheet notes
201  C1 

 Asia insurance operations
 US insurance operations
 UK insurance operations

 Analysis of Group statement of financial position 
by segment
 Analysis of segment statement of financial position 
by business type
 C2.1 
 C2.2 
 C2.3 
 Assets and liabilities – classification and measurement
 C3.1 
 C3.2 
 C3.3 
 C3.4 
 C3.4(a)  Financial risk
 C3.4(b) Derivatives and hedging
 C3.4(c)  Derecognition, collateral and offsetting

 Group assets and liabilities 
 Debt securities
 Loans portfolio
 Financial instruments – additional information

C2 

C3 

206 
207 
208 

209 
217 
223 

224 
226 
227 

160

Prudential plc  Annual Report 2016 www.prudential.co.uk 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated income statement

Year ended 31 December

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance
Investment return
Other income

Total revenue, net of reinsurance 

Benefits and claims
Outward reinsurers’ share of benefit and claims
Movement in unallocated surplus of with-profits funds

Benefits and claims and movement in unallocated surplus of with-profits funds,  

net of reinsurance

Acquisition costs and other expenditure
Finance costs: interest on core structural borrowings of shareholder-financed operations
Remeasurement of carrying value of Korea life business classified as held for sale
Disposal of Japan life business – cumulative exchange loss recycled from other 

comprehensive income

Total charges, net of reinsurance 

Share of profits from joint ventures and associates, net of related tax

Profit before tax (being tax attributable to shareholders’ and policyholders’ returns)*
Less tax charge attributable to policyholders’ returns

Profit before tax attributable to shareholders
Total tax charge attributable to policyholders and shareholders
Adjustment to remove tax charge attributable to policyholders’ returns
Tax charge attributable to shareholders’ returns

Profit for the year attributable to equity holders of the Company

Earnings per share (in pence)

Based on profit attributable to the equity holders of the Company:

Basic
Diluted

Note

2016  £m

2015  £m

B1.4

B1.4

B1.4

B1.4

B3

D1

B1.4

D6

B1.1

B5

B5

B6

38,981
(2,020)

36,961
32,511
2,370

71,842

(60,948)
2,412
(830)

(59,366)
(8,848)
(360)
(238)

36,663
(1,157)

35,506
3,304
2,495

41,305

(30,547)
1,389
(498)

(29,656)
(8,208)
(312)
–

–

(46)

(68,812)

(38,222)

182

3,212
(937)

2,275
(1,291)
937
(354)

1,921

238

3,321
(173)

3,148
(742)
173
(569)

2,579

2016

2015

75.0p
75.0p

101.0p
100.9p

* This measure is the formal profit before tax measure under IFRS but it is not the result attributable to shareholders. This is principally because the corporate taxes of the Group include those on 
the income of consolidated with-profits and unit-linked funds that, through adjustments to benefits, are borne by policyholders. These amounts are required to be included in the tax charge of 
the Company under IAS 12. Consequently, the profit before all taxes measure is not representative of pre-tax profits attributable to shareholders. Profit before all taxes is determined after 
deducting the cost of policyholder benefits and movements in the liability for unallocated surplus of the PAC with-profits fund after adjusting for taxes borne by policyholders.

161

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsConsolidated statement of comprehensive income

Year ended 31 December

Profit for the year

Note

2016  £m

2015  £m

1,921

2,579

Other comprehensive income:
Items that may be reclassified subsequently to profit or loss
Exchange movements on foreign operations and net investment hedges:

Exchange movements arising during the year
Cumulative exchange loss of sold Japan life business recycled through profit or loss
Related tax

Net unrealised valuation movements on securities of US insurance operations classified as 

available-for-sale: 
Net unrealised holding gains (losses) arising during the year
Deduct net gains included in the income statement on disposal and impairment

Total

Related change in amortisation of deferred acquisition costs 
Related tax

A1

C3.2(c)

C5 (b)

Total

Items that will not be reclassified to profit or loss
Shareholders’ share of actuarial gains and losses on defined benefit pension schemes:

Gross
Related tax

1,148
–
13

1,161

241
(269)

(28)

76
(17)

31

1,192

(107)
14

(93)

68
46
4

118

(1,256)
(49)

(1,305)

337
339

(629)

(511)

27
(5)

22

Other comprehensive income (loss) for the year, net of related tax

1,099

(489)

Total comprehensive income for the year attributable to the equity holders of the Company

3,020

2,090

162

Prudential plc  Annual Report 2016 www.prudential.co.ukConsolidated statement of changes in equity

 Year ended 31 December 2016  £m

Share
 capital
note C10

Share
premium
note C10

Note 

Retained
 earnings

Translation
reserve

Available-
for-sale
 securities
reserves

Share-
holders’
equity

Non-
controlling
 interests

Total
 equity

–

1,921

–

–

1,921

–

1,921

–

1,161

–

1,161

–

1,161

Reserves
Profit for the year
Other comprehensive income:

Exchange movements on foreign 
operations and net investment 
hedges, net of related tax

Net unrealised valuation movements, 

net of related change in amortisation 
of deferred acquisition costs and 
related tax

Shareholders’ share of actuarial gains 
and losses on defined benefit 
pension schemes, net of tax

Total other comprehensive income (loss)

Total comprehensive income for the year

Dividends
Reserve movements in respect of 

share-based payments 

Share capital and share premium
New share capital subscribed 

B7

C10

Treasury shares
Movement in own shares in respect of 

share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts consolidated 
under IFRS

Net increase in equity
At beginning of year

At end of year

–

–

–

–

–

–

–

–

1

–

–

–

–

–

–

–

–

–

12

–

–

–

–

1,161

1,161

–

–

–

–

–

(93)

(93)

1,828

(1,267)

(51)

–

2

(6)

31

31

–

31

31

–

–

–

–

–

(93)

1,099

3,020

(1,267)

(51)

13

2

(6)

1
128

129

12
1,915

506
10,436

1,927

10,942

1,161
149

1,310

31
327

358

1,711
12,955

14,666

–

–

–

–

–

–

–

–

–

–
1

1

31

(93)

1,099

3,020

(1,267)

(51)

13

2

(6)

1,711
12,956

14,667

163

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statements 
Consolidated statement of changes in equity
Continued 

 Year ended 31 December 2015  £m

Share
 capital
note C10

Share
premium
note C10

Note 

Retained
 earnings

Translation
reserve

Available-
for-sale
 securities
reserves

Share-
holders’
equity

Non-
 controlling
 interests

Total
 equity

Reserves
Profit for the year
Other comprehensive income:

Exchange movements on foreign 
operations and net investment 
hedges, net of related tax

Net unrealised valuation movements, 

net of related change in amortisation 
of deferred acquisition costs and 
related tax

Shareholders’ share of actuarial gains 
and losses on defined benefit 
pension schemes, net of tax

Total other comprehensive income (loss)

Total comprehensive income for the year

Dividends
Reserve movements in respect of 

share-based payments 

Share capital and share premium
New share capital subscribed 

B7

C10

Treasury shares
Movement in own shares in respect of 

share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts consolidated 
under IFRS

Net increase in equity
At beginning of year

At end of year

–

–

–

–

–

–

–

–

–

–

–

–
128

128

–

2,579

–

–

2,579

–

2,579

–

–

–

–

–

–

–

7

–

–

7
1,908

–

–

22

22

2,601

(974)

39

–

(38)

20

1,648
8,788

1,915

10,436

118

–

118

–

118

–

(629)

(629)

–

118

118

–

(629)

(629)

–

–

–

–

–

–

–

–

–

–

22

(489)

2,090

(974)

39

7

(38)

20

118
31

149

(629)
956

1,144
11,811

327

12,955

–

–

–

–

–

–

–

–

–

–
1

1

(629)

22

(489)

2,090

(974)

39

7

(38)

20

1,144
11,812

12,956

164

Prudential plc  Annual Report 2016 www.prudential.co.ukConsolidated statement of financial position

31 December

Note

2016  £m

2015  £m

Assets
Goodwill
Deferred acquisition costs and other intangible assets
Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors
Investment properties
Investment in joint ventures and associates accounted for using the equity method
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Derivative assets
Other investments
Deposits
Assets held for sale
Cash and cash equivalents

Total assets

Equity
Shareholders’ equity
Non-controlling interests

Total equity

Liabilities
Insurance contract liabilities
Investment contract liabilities with discretionary participation features
Investment contract liabilities without discretionary participation features
Unallocated surplus of with-profits funds
Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to with-profits operations
Obligations under funding, securities lending and sale and repurchase agreements
Net asset value attributable to unit holders of consolidated unit trusts and similar funds
Deferred tax liabilities
Current tax liabilities
Accruals, deferred income and other liabilities
Provisions
Derivative liabilities
Liabilities held for sale

Total liabilities

C5(a)

C5(b)

C13

C4.1(a)(iv)

C8.1

C8.2

C1

C1

C14

D6

C3.3

C3.2

C3.4

D1

C1

C4.1

C4.1

C4.1

C4.1

C6.1

C6.2

C6.2

C8.1

C8.2

C11

C3.4

D1

C1

1,628
10,807
743
10,051
4,315
440
3,153
3,019
14,646
1,273
15,173
198,552
170,458
3,936
5,465
12,185
4,589
10,065

470,498

1,648
8,472
1,197
7,903
2,819
477
2,751
1,955
13,422
1,034
12,958
157,453
147,671
2,958
4,395
12,088
2
7,782

386,985

14,666
1

14,667

12,955
1

12,956

316,436
52,837
19,723
14,317
6,798
2,317
1,349
5,031
8,687
5,370
649
13,825
947
3,252
4,293

455,831

260,753
42,959
18,806
13,096
5,011
1,960
1,332
3,765
7,873
4,010
325
10,416
604
3,119
–

374,029

Total equity and liabilities 

470,498

386,985

Included within equity securities and portfolio holdings in unit trusts, debt securities and other investments are £8,545 million (2015: £5,995 million) of lent securities and assets subject 
to repurchase agreements.

The consolidated financial statements on pages 161 to 308 were approved by the Board of Directors on 13 March 2017. They were signed 
on its behalf:

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Nic Nicandrou
Chief Financial Officer

165

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsConsolidated statement of cash flows

Year ended 31 December

Note

2016  £m

2015  £m

Cash flows from operating activities 
Profit before tax (being tax attributable to shareholders’ and policyholders’ returns) note (i)
Non-cash movements in operating assets and liabilities reflected in profit before tax:

Investments 
Other non-investment and non-cash assets 
Policyholder liabilities (including unallocated surplus)
Other liabilities (including operational borrowings)

Interest income and expense and dividend income included in result before tax
Other non-cash items note (ii)
Operating cash items:
Interest receipts 
Dividend receipts
Tax paid note (v)

Net cash flows from operating activities

Cash flows from investing activities
Purchases of property, plant and equipment
Proceeds from disposal of property, plant and equipment
Acquisition of subsidiaries and intangibles
Sale of businesses

Net cash flows from investing activities

Cash flows from financing activities
Structural borrowings of the Group:

Shareholder-financed operations: note (iii)

Issue of subordinated debt, net of costs
Interest paid 

With-profits operations: note (iv)

Interest paid

Equity capital:

Issues of ordinary share capital
Dividends paid 

Net cash flows from financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year 

3,212

3,321

(37,824)
(2,490)
31,135
7,861
(9,749)
834

7,886
2,286
(950)

2,201

(348)
102
(303)
–

(549)

1,227
(335)

(9)

13
(1,267)

(371)

1,281
7,782
1,002

10,065

(6,814)
(1,063)
6,067
1,761
(8,726)
234

7,316
1,777
(1,340)

2,533

(256)
30
(286)
43

(469)

590
(288)

(9)

7
(974)

(674)

1,390
6,409
(17)

7,782

C13

C6.1

C6.2

This measure is the formal profit before tax measure under IFRS but it is not the result attributable to shareholders.

Notes
(i) 
(ii)  Other non-cash items consist of the adjustment of non-cash items to profit before tax.
(iii) 

Structural borrowings of shareholder-financed operations exclude borrowings to support short-term fixed income securities programmes, non-recourse borrowings of investment 
subsidiaries of shareholder-financed operations and other borrowings of shareholder-financed operations. Cash flows in respect of these borrowings are included within cash 
flows from operating activities. 
Interest paid on structural borrowings of with-profits operations relate solely to the £100 million 8.5 per cent undated subordinated guaranteed bonds, which contribute to the 
solvency base of the Scottish Amicable Insurance Fund (SAIF), a ring-fenced sub-fund of the PAC with-profits fund. Cash flows in respect of other borrowings of with-profits funds, 
which principally relate to consolidated investment funds, are included within cash flows from operating activities.
Tax paid includes £226 million (2015: £229 million) paid on profits taxable at policyholder rather than shareholder rates.

(iv) 

(v) 

166

Prudential plc  Annual Report 2016 www.prudential.co.ukA  Background and critical accounting policies  

A1 Basis of preparation and exchange rates  

Prudential plc (the Company) together with its subsidiaries (collectively, the Group or Prudential) is an international financial services 
group. Principal operations are in Asia, the US and the UK. Prudential offers a wide range of retail financial products and services and 
asset management services throughout these territories. The retail financial products and services primarily include life insurance, 
pensions and annuities as well as collective investment schemes. 

Basis of preparation
These statements have been prepared in accordance with IFRS Standards as issued by the International Accounting Standards Board 
(IASB) and as endorsed by the European Union (EU) as required by EU law (IAS Regulation EC1606/2032). EU-endorsed IFRS Standards 
may differ from IFRS Standards issued by the IASB if, at any point in time, new or amended IFRS Standards have not been endorsed by 
the EU. At 31 December 2016, there were no unendorsed standards effective for the two years ended 31 December 2016 affecting the 
consolidated financial information of the Group. There were no differences between IFRS Standards endorsed by the EU and IFRS 
Standards issued by the IASB in terms of their application to the Group. These statements have been prepared on a going concern basis. 
The parent company statement of financial position prepared in accordance with the UK Generally Accepted Accounting Practice 
(including Financial Reporting Standard 101 Reduced Disclosure Framework) is presented on page 309.

The Group IFRS accounting policies are the same as those applied for the year ended 31 December 2015 with the exception of the 

adoption of the new and amended accounting standards as described in note A2.

Exchange rates
The exchange rates applied for balances and transactions in currency other than the presentational currency of the Group, pounds 
sterling (GBP) were:

Local currency: £
Hong Kong
Indonesia
Malaysia
Singapore
China
India 
Vietnam
Thailand
US

Closing 
rate at 
 31 Dec 2016

Average rate
for 
 2016

Closing 
rate at 
 31 Dec 2015

Average rate
for 
 2015

9.58
16,647.30
5.54
1.79
8.59
83.86
28,136.99
44.25
1.24

10.52
18,026.11
5.61
1.87
8.99
91.02
30,292.79
47.80
1.35

11.42
20,317.71
6.33
2.09
9.57
97.51
33,140.64
53.04
1.47

11.85
20,476.93
5.97
2.1
9.61
98.08
33,509.21
52.38
1.53

Certain notes to the financial statements present 2015 comparative information at Constant Exchange Rates (CER), in addition to the 
reporting at Actual Exchange Rates (AER) used throughout the consolidated financial statements. AER are actual historical exchange 
rates for the specific accounting period, being the average rates over the period for the income statement and the closing rates for the 
balance sheet at the balance sheet date. CER results are calculated by translating prior period results using the current period foreign 
exchange rate ie current period average rates for the income statement and current period closing rates for the balance sheet.

The exchange movement arising during 2016 recognised in other comprehensive income is:

Asia operations†
US operations
Unallocated to a segment (central funds)*

2016  £m

2015 £m

785
853
(490)

1,148

(5)
238
(119)

114

* The exchange rate movement unallocated to a segment mainly reflects the translation of currency borrowings that have been designated as a net investment hedge against the currency 

risk of the investment in Jackson.

† 2015 included the cumulative exchange loss of the Japan life business of £46 million.

A2 Adoption of new accounting pronouncements in 2016

The Group has adopted the following new accounting pronouncements which were effective in 2016:

 — Annual improvements to IFRSs 2012 to 2014 cycle;
 — Clarification of Acceptable Methods of Depreciation and Amortisation (Amendments to IAS 16 and IAS 38); and 
 — Disclosure Initiative (Amendments to IAS 1).

The adoption of these pronouncements has had no impact on these financial statements. 

167

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsA3 Accounting policies

A3.1 Critical accounting policies, estimates and judgements 
This note presents the critical accounting policies, accounting estimates and judgements applied in preparing the Group’s consolidated 
financial statements. Other significant accounting policies are presented in note E1. All accounting policies are applied consistently for all 
years presented and normally are not subject to changes unless new accounting standards, interpretations or amendments are 
introduced by the IASB.

The preparation of these financial statements requires Prudential to make estimates and judgements that affect the reported amounts 

of assets, liabilities, revenues and expenses, and the related disclosure of contingent assets and liabilities. Prudential evaluates its 
estimates, including those related to long-term business provisioning and the fair value of assets. Below are set out those critical 
accounting policies the application of which requires the Group to make critical estimates and judgements. Also set out are further critical 
accounting policies, and other items which require the application of critical estimates and judgements.

(a) Critical accounting policies with linked critical estimates and judgements

Classification of insurance and investment contracts

IFRS 4 requires contracts written by 
insurers to be classified as either 
‘insurance’ contracts or ‘investment’ 
contracts. The classification of the contract 
determines its accounting. Judgement is 
applied in the classification of these 
contracts.

Impacts £410 billion of reported liabilities, 
requiring classification.

Contracts which transfer significant insurance risk to the Group are classified as insurance 
contracts. Contracts that transfer financial risk to the Group but not significant insurance 
risk are termed investment contracts. Furthermore, some contracts, both insurance and 
investment, contain discretionary participating features representing the contractual right 
to receive additional benefits as a supplement to guaranteed benefits that (a) are likely to 
be a significant portion of the total contract benefits; (b) have amount or timing 
contractually at the discretion of the insurer; and (c) are contractually based on asset or 
fund performance, as discussed in IFRS 4. Insurance contracts and investment contracts 
with discretionary participation features are accounted for under IFRS 4. Investment 
contracts without discretionary participation features are accounted for as financial 
instruments.

Business units

Insurance contracts and 
investment contracts with 
discretionary participation 
features

Investment contracts without 
discretionary participation 
features

Asia

 — With-profits contracts
 — Non-participating term 

 — Minor amounts for a number of 
small categories of business

US

UK

contracts

 — Whole life contracts
 — Unit-linked policies
 — Accident and health policies

 — Variable annuity contracts
 — Fixed annuity contracts
 — Life insurance contracts

 — With-profits contracts 
 — Bulk and individual 
annuity business 
 — Non-participating 
term contracts

 — Guaranteed investment 

contracts (GICs) 

 — Minor amounts of ‘annuity 

certain’ contracts

 — Certain unit-linked savings and 

similar contracts

168

Prudential plc  Annual Report 2016 www.prudential.co.ukA Background and critical accounting policiesContinuedMeasurement of policyholder liabilities and unallocated surplus of with-profits

Due to their significance to the Group’s 
business, the measurement of policyholder 
liabilities and unallocated surplus of 
with-profits is a critical accounting policy. 

The measurement basis of policyholder 
liabilities is dependent upon the 
classification of the contracts under IFRS 4 
described above. 

Impacts £410 billion of liabilities

IFRS 4 permits the continued usage of previously applied Generally Accepted Accounting 
Practices (GAAP) for insurance contracts and investment contracts with discretionary 
participating features. 

A modified statutory basis of reporting was adopted by the Group on first time adoption of 
IFRS in 2005. This was set out in the Statement of Recommended Practice issued by 
Association of British Insurers (ABI SORP). An exception was for UK regulated with-profits 
funds which were measured under FRS 27 as discussed below.

FRS 27 and the ABI SORP were withdrawn in the UK for the accounting periods beginning 
in or after 2015. As used in these consolidated financial statements, the terms ‘FRS 27’ and 
the ‘ABI SORP’ refer to the requirements of these pronouncements prior to their 
withdrawal. 

For investment contracts that do not contain discretionary participating features, IAS 39 is 
applied and, where the contract includes an investment management element, IAS 18, 
‘Revenue’, applies.

The policies applied in each business unit are noted below. Additional details are discussed 
in note C4.2

Measurement of insurance contract 
liabilities and investment contracts with 
discretionary participation features 
liabilities.

Asia insurance operations

US insurance operations

The policyholder liabilities for businesses in Asia are generally determined in accordance 
with methods prescribed by local GAAP adjusted to comply, where necessary, with the 
modified statutory basis. Refinements to the local reserving methodology are generally 
treated as changes in estimates, dependent on their nature. In some operations, including 
Taiwan, local GAAP is not an appropriate starting point and US GAAP principles are 
therefore applied.

While the basis of valuation of liabilities in this business is in accordance with the 
requirements of the ABI SORP, it may differ from that determined on the modified statutory 
basis for UK operations with the same features.

The policyholder liabilities for Jackson’s conventional protection-type policies are 
determined under US GAAP principles with locked in assumptions for mortality, interest, 
policy lapses and expenses along with provisions for adverse deviations. For other policies, 
the policyholder liabilities include the policyholder account balance. 

For those investment contracts in the US with fixed and guaranteed terms, the Group uses 
the amortised cost model to measure the liability. The US has no investment contracts with 
discretionary participation features.

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A3.1 Critical accounting policies, estimates and judgements continued

Measurement of policyholder liabilities and unallocated surplus of with-profits continued

UK insurance operations

The UK regulated with-profits funds’ liabilities are the realistic basis liabilities in accordance 
with FRS 27. The realistic basis requires the value of liabilities to be calculated as:

 — A with-profits benefits reserve; plus
 — Future policy-related liabilities; plus
 — The realistic current liabilities of the fund.

The with-profits benefits reserve is primarily based on the retrospective calculation of 
accumulated asset shares but is adjusted to reflect future policyholder benefits and other 
outgoings. Asset shares broadly reflect the policyholders’ share of the with-profits fund 
assets attributable to their policies.

The future policy-related liabilities must include a market consistent valuation of costs of 
guarantees, options and smoothing, less any related charges, and this amount is 
determined using either a stochastic approach, hedging costs or a series of deterministic 
projections with attributed probabilities. 

The shareholders’ share of future costs of bonuses is included within the liabilities for 
unallocated surplus. Shareholder’s share of profit is recognised in line with the distribution 
of bonuses to policyholders.

For the purposes of local regulations, segregated accounts are established for linked 
business for which policyholder benefits are wholly or partly determined by reference to 
specific investments or to an investment-related index. 

The interest rates used in establishing policyholder benefit provisions for pension annuities 
in the course of payment are adjusted each year. Mortality rates used in establishing 
policyholder benefits are based on published mortality tables adjusted to reflect actual 
experience.

Measurement of investment contracts 
without discretionary participation features 
liabilities

Measured in accordance with IAS 39 to reflect the deposit nature of the arrangement, with 
premiums and claims reflected as deposits and withdrawals and taken directly to the 
statement of financial position as movements in the financial liability balance.

Incremental, directly attributable acquisition costs relating to the investment management 
element of these contracts are capitalised and amortised in line with the related revenue. If 
the contracts involve up-front charges, this income is also deferred and amortised through 
the income statement in line with contractual service provision in accordance with IAS 18.

Investment contracts without fixed and guaranteed terms are designated as fair value 
through profit or loss because the resulting liabilities are managed and their performance is 
evaluated on a fair value basis. Where the contract includes a surrender option its carrying 
value is subject to a minimum carrying value equal to its surrender value.

Further investment contracts are measured at amortised cost.

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Measurement of unallocated surplus of 
with-profits funds

Liability adequacy test

Represents the excess of assets over policyholder liabilities for the Group’s with-profits 
funds in the UK, Hong Kong, Malaysia and Singapore that have yet to be appropriated 
between policyholders and shareholders. The unallocated surplus is recorded wholly as a 
liability with no allocation to equity. The annual excess (shortfall) of income over 
expenditure of the with-profits funds, after declaration and attribution of the cost of 
bonuses to policyholders and shareholders, is transferred to (from) the unallocated surplus 
each year through a charge (credit) to the income statement. The balance retained in the 
unallocated surplus represents cumulative income arising on the with-profits business that 
has not been allocated to policyholders or shareholders. The balance of the unallocated 
surplus is determined after full provision for deferred tax on unrealised appreciation on 
investments.

The Group performs adequacy testing on its insurance liabilities to ensure that the carrying 
amounts (net of related deferred acquisition costs) and, where relevant, present value of 
acquired in-force business is sufficient to cover current estimates of future cash flows. Any 
deficiency is immediately charged to the income statement.

The practical application for Jackson is in the context of the deferred acquisition cost asset 
and the liabilities for Jackson’s insurance contracts being determined in accordance with 
US GAAP. The liabilities include those in respect of the separate accounts (which reflect 
separate account assets), policyholder account values, and guarantees measured as 
described in note C4.2. Under US GAAP, most of Jackson’s products are accounted for 
under Accounting Standard no. 97 of the Financial Accounting Standards Board (FAS 97) 
whereby deferred acquisition costs are amortised in line with expected gross profits. 
Recoverability of the deferred acquisition costs in the balance sheet is tested against the 
projected value of future profits using current estimates and therefore no additional liability 
adequacy test is required by IFRS 4. The DAC recoverability test is performed in line with 
US GAAP requirements which in practice is at a grouped level of those contracts managed 
together.

(b) Further critical accounting policies

Measurement and presentation of derivatives and debt securities of US insurance operations 

Jackson holds a number of derivative 
instruments and debt securities. The 
selection of the accounting approach for 
these items significantly affects the 
volatility of IFRS profit before tax.

£7,616 million of US income statement 
investment return arises from such 
derivatives and debt securities

For derivative instruments of Jackson that are entered into to mitigate economic exposures, 
the Group has considered whether it is appropriate to undertake the necessary operational 
changes to qualify for hedge accounting so as to achieve matching of value movements in 
hedging instruments and hedged items in the performance statements. The key factors 
considered in this assessment were the complexity of asset and liability matching in 
Jackson’s product range and the difficulty and cost of applying the macro hedge provisions 
under IAS 39 (which are more suited to banking arrangements) to Jackson’s derivative 
book.

The Group has decided that, except for occasional circumstances, applying hedge 
accounting using IAS 39 to derivative instruments held by Jackson would not improve the 
relevance or reliability of the financial statements to such an extent that would justify the 
difficulty and cost of applying these provisions. As a result of this decision, the total income 
statement results are more volatile as the movements in the fair value of Jackson’s 
derivatives are reflected within it. This volatility is reflected in the level of short-term 
fluctuations in investment returns, as shown in notes B1.1 and B1.2.

Under IAS 39, unless carried at amortised cost (subject to impairment provisions where 
appropriate) under the held-to-maturity category, debt securities are also carried at fair 
value. The Group has chosen not to classify any financial assets as held-to-maturity. Debt 
securities of Jackson are designated as available-for-sale with value movements, unless 
impaired, being recorded as movements within other comprehensive income. Impairments 
are recorded in the income statement.

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A3.1 Critical accounting policies, estimates and judgements continued

Presentation of results before tax

Profit before tax is a significant IFRS income 
statement item. The Group has chosen to 
present a measure of profit before tax 
attributable to shareholders which 
distinguishes between tax attributable to 
policyholders and unallocated surplus and 
tax borne by shareholders, to support 
understanding of the performance of the 
Group.

Profit before tax attributable to 
shareholders is £2,275 million and 
compares to profit before tax of 
£3,212 million. 

The total tax charge for the Group reflects tax that, in addition to relating to shareholders’ 
profits, is also attributable to policyholders and unallocated surplus of with-profits funds 
and unit-linked policies. Further detail is provided in note B5. Reported profit before the 
total tax charge is not representative of pre-tax profits attributable to shareholders. 
Accordingly, in order to provide a measure of pre-tax profits attributable to shareholders 
the Group has chosen to adopt an income statement presentation of the tax charge and 
pre-tax results that distinguishes between policyholder and shareholder components.

Segmental analysis of results and earnings attributable to shareholders

The Group uses operating profit based on 
longer-term investment returns as the 
segmental measure of its results.

Total segmental operating profit is 
£4,972 million as shown in note B1.2.

The basis of calculation of operating profit is disclosed in note B1.3.

For shareholder-backed business, with the exception of debt securities held by Jackson 
and assets classified as loans and receivables at amortised cost, all financial investments 
and investment property are designated as assets at fair value through profit or loss. 
Short-term fluctuations in fair value affect the result for the year and the Group provides 
additional analysis of results before and after the effects of short-term fluctuations in 
investment returns, together with other items that are of a short-term, volatile or one-off 
nature. The effects of short-term fluctuations include asymmetric impacts where the 
measurement bases of the liabilities and associated derivatives used to manage the 
Jackson annuity business differ as described in note B1.2.

Short-term fluctuations in investment returns on assets held by with-profits funds in the 
UK, Hong Kong, Malaysia and Singapore, do not affect directly reported shareholder 
results. This is because (i) the unallocated surplus of with-profits funds is accounted for as a 
liability and (ii) excess or deficits of income and expenditure of the funds over the required 
surplus for distribution are transferred to or from unallocated surplus. 

(c) Further critical estimates and judgements

Deferred acquisition costs for insurance contracts  

The Group applies judgement and makes 
estimates in assessing whether 
adjustments to the carrying value or 
amortisation profile of deferred acquisition 
cost assets are necessary.

Except for acquisition costs of with-profits contracts of the UK regulated with-profits 
funds, which are accounted for under FRS 27, costs of acquiring new insurance business 
are accounted for in a way that is consistent with the principles of the ABI SORP with 
deferral and amortisation against margins in future revenues on the related insurance 
policies. In general, this deferral is shown by an explicit carrying value in the balance sheet. 
However, in some Asia operations the deferral is implicit through the reserving 
methodology. The recoverability of the deferred acquisition costs is measured and are 
deemed impaired if the projected margins are less than the carrying value. To the extent 
that the future margins differ from those anticipated, then an adjustment to the carrying 
value will be necessary. 

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Deferred acquisition costs for insurance contracts continued

Costs of acquiring new insurance business, 
principally commissions, marketing and 
advertising and certain other costs 
associated with policy insurance and 
underwriting that are not reimbursed by 
policy charges, are specifically identified 
and capitalised as part of deferred 
acquisition costs.

£9,178 billion of deferred acquisition costs 
as per note C5(b).

Asia insurance operations

US insurance operations

For those territories applying US GAAP to insurance assets and liabilities, as permitted by 
the ABI SORP, principles similar to those set out in the US insurance operations paragraph 
below are applied to the deferral and amortisation of acquisition costs. For other territories 
in Asia, the general principles of the ABI SORP are applied with, as described above, 
deferral of acquisition costs being either explicit or implicit through the reserving basis. 

The Group’s US insurance operations apply FAS ASU 2010-26 on ‘Accounting for Costs 
Associated with Acquiring or Renewing Insurance Contracts’ and capitalises only those 
incremental costs directly relating to successfully acquiring a contract. 

For term business, acquisition costs are deferred and amortised in line with expected 
premiums. For annuity and interest-sensitive life business, acquisition costs are deferred 
and amortised in line with expected gross profits on the relevant contracts. For fixed and 
fixed index annuity and interest-sensitive life business, the key assumption is the long-term 
spread between the earned rate on investments and the rate credited to policyholders, 
which is based on an annual spread analysis. In addition, expected gross profits depend on 
mortality assumptions, assumed unit costs and terminations other than deaths (including 
the related charges), all of which are based on a combination of Jackson’s actual industry 
experience and future expectations. A detailed analysis of actual mortality, lapse and 
expenses experience is performed using internally developed experience studies. 

For US variable annuity business, a key assumption is the long-term investment return from 
the separate accounts, which is determined using a mean reversion methodology. Under 
the mean reversion technique applied by Jackson, the projected level of return for each of 
the next five years is adjusted from period to period so that in combination with the actual 
rates of return for the preceding three years, including the current period, the assumed 
long-term annual return (gross of asset management fees and other charges to 
policyholders, but net of external fund management fees) is realised on average over the 
entire eight-year period. Projected returns after the mean reversion period revert back to 
the long-term investment return. For further details, refer to note C7.3(iv).

However, to ensure that the methodology does not over anticipate a reversion to the 
long-term level of returns following adverse markets, the mean reversion technique has a 
cap and floor feature whereby the projected returns in each of the next five years can be no 
more than 15 per cent per annum and no less than 0 per cent per annum (both gross of 
asset management fees and other charges to policyholders, but net of external fund 
management fees) in each year.

Jackson uses shadow accounting to make adjustments to the deferred acquisition costs 
which are recognised directly in other comprehensive income. To the extent that 
recognition of unrealised gains or losses on available-for-sale securities causes adjustments 
to the carrying value and amortisation patterns of deferred acquisition costs and deferred 
income, these adjustments are recognised in other comprehensive income to be consistent 
with the treatment of the gains or losses on the securities. More precisely, shadow DAC 
adjustments reflect the change in deferred acquisition costs that would have arisen if the 
assets held in the statement of financial position had been sold, crystallising unrealised 
gains or losses, and the proceeds reinvested at the yields currently available in the market.

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A3.1 Critical accounting policies, estimates and judgements continued

Deferred acquisition costs for insurance contracts continued

UK insurance operations

For UK regulated with-profits funds where FRS 27 is applied, the basis of setting liabilities 
is such that it would be inappropriate for acquisition costs to be deferred, therefore these 
costs are expensed as incurred. The majority of the UK shareholder-backed business is 
individual and group annuity business where the deferral of acquisition costs is negligible.

Financial investments – Valuation

Financial Investments held at fair value 
represent £349.8 billion of the Group’s 
total assets.

The Group holds the majority of its financial investments at fair value (either through profit 
and loss or available for sale). Financial Investments held at amortised cost primarily 
comprise of Loans and Deposits.

The Group applies valuation techniques to 
determine the balance recognised for 
financial investments held at fair value.

Financial investments held at amortised 
cost represent £12.2 billion of the Group’s 
total assets.

Determination of fair value
The Group uses current bid prices to value its investments with quoted prices. Actively 
traded investments without quoted prices are valued using prices provided by third parties 
as described further in note C3.1. 

If the market for a financial investment of the Group is not active, the fair value is 
determined by using valuation techniques. The Group establishes fair value for these 
financial investments by using quotations from independent third parties, such as brokers 
or pricing services, or by using internally developed pricing models. Priority is given to 
publicly available prices from independent sources when available, but overall the source 
of pricing and/or the valuation technique is chosen with the objective of arriving at a fair 
value measurement which reflects the price at which an orderly transaction would take 
place between market participants on the measurement date. The valuation techniques 
include the use of recent arm’s length transactions, reference to other instruments that are 
substantially the same, discounted cash flow analysis, option-adjusted spread models and, 
if applicable, enterprise valuation and may include a number of assumptions relating to 
variables such as credit risk and interest rates. Changes in assumptions relating to these 
variables could positively or negatively impact the reported fair value of these financial 
investments.

Financial investments measured at fair value are classified into a three level hierarchy as 
described in note C3.1(b).

Determination of impaired value
In estimating the present value of future cash flows for determining the impaired value of 
instruments held at amortised cost, the Group looks at the expected cash flows of the 
assets and applies historical loss experience of assets with similar credit risks that has been 
adjusted for conditions in the historical loss experience which no longer exist, or for 
conditions that are expected to arise. The estimated future cash flows are discounted using 
the financial asset’s original or variable effective interest rate and exclude credit losses that 
have not yet been incurred. 

In estimating any required impairment for US residential mortgage-backed and other 
asset-backed securities held as available for sale, the expected value of future cash flows is 
determined using a model, the key assumptions of which include how much of the 
currently delinquent loans will eventually default and assumed loss severity.

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Prudential plc  Annual Report 2016 www.prudential.co.ukA Background and critical accounting policiesContinuedFinancial investments – Determining impairment in relation to financial assets

The Group applies estimates and 
assumptions in determining when an 
impairment in value has occurred on 
financial investments classified as 
‘available-for-sale’ or ‘at amortised cost’. 

If a loss event that will have a detrimental 
effect on cash flows is identified, an 
impairment loss is recognised in the income 
statement. The loss recognised is 
determined as the difference between the 
book cost and the fair value of the relevant 
impaired assets. This loss comprises the 
effect of the expected loss of contractual 
cash flows and any additional market-
price-driven temporary reductions in 
values.

Affects £52.8 billion of assets.

Available-for-sale securities
The Group’s review of fair value involves several criteria, including economic conditions, 
credit loss experience, other issuer-specific developments and future cash flows. These 
assessments are based on the best available information at the time. Factors such as market 
liquidity, the widening of bid/ask spreads and a change in cash flow assumptions can 
contribute to future price volatility. If actual experience differs negatively from the 
assumptions and other considerations used in the consolidated financial statements, 
unrealised losses currently in equity may be recognised in the income statement in future 
periods. Additional details on the impairments of the available-for-sale securities of 
Jackson are described in note C3.2(c).

The majority of the US insurance operation’s debt securities portfolio are accounted for on 
an available-for-sale basis. The consideration of evidence of impairment requires 
management’s judgement. In making this determination a range of market and industry 
indicators are considered including the severity and duration of the decline in fair value and 
the financial condition and prospects of the issuer.

For US residential mortgage-backed and other asset-backed securities, all of which are 
classified as available-for-sale, impairment is estimated using a model of expected future 
cash flows. Key assumptions used in the model include assumptions about how much of 
the currently delinquent loans will eventually default and assumed loss severity. 

Assets held at amortised cost
Assets held at amortised cost are subject to impairment testing where appropriate under 
IFRS requirements by comparing estimated future cash flows to the carrying value of the 
asset. In estimating future cash flows, the Group looks at the expected cash flows of the 
assets and applies historical loss experience of assets with similar credit risks that has been 
adjusted for conditions in the historical loss experience which no longer exist, or for 
conditions that are expected to arise. The estimated future cash flows are discounted using 
the financial asset’s original or variable effective interest rate and exclude credit losses that 
have not yet been incurred. In estimating future cash flows, for the purposes of impairment 
testing for assets held at amortised cost, the Group looks at the expected cash flows of the 
assets and applies historical loss experience of assets with similar credit risks that has been 
adjusted for conditions in the historical loss experience which no longer exist, or for 
conditions that are expected to arise. The estimated future cash flows are discounted using 
the financial asset’s original or variable effective interest rate and exclude credit losses that 
have not yet been incurred. 

Reversal of impairment losses
If, in subsequent periods, an impaired debt security held on an available-for-sale basis or an 
impaired loan or receivable recovers in value (in part or in full), and this recovery can be 
objectively related to an event occurring after the impairment, then the previously 
recognised impairment loss is reversed through the income statement (in part or in full).

Intangible assets – Carrying value of distribution rights 

The Group applies judgement when 
considering whether indicators of 
impairment exist for intangible assets 
representing distribution rights.

Distribution rights relate to fees paid under bancassurance partnership arrangements for 
bank distribution of products for the term of the contractual agreement with the bank 
partner. Distribution rights impairment testing is conducted when there is an indication 
of impairment. 

Affects £1.5 billion of assets.

The Group monitors a number of internal and external factors, including indications that 
the financial performance of the arrangement is likely to be worse than originally expected 
and changes in relevant legislation and regulatory requirements that could impact the 
Group’s ability to continue to sell new business through the bancassurance channel, to 
assess for indications of impairment.

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A3.2 New accounting pronouncements not yet effective
The following standards, interpretations and amendments have been issued but are not yet effective in 2016, including those which have 
not yet been adopted in the EU. This is not intended to be a complete list as only those standards, interpretations and amendments that 
could have an impact upon the Group’s financial statements are discussed.

Accounting pronouncements endorsed by the EU but not yet effective
IFRS 15, ‘Revenue from Contracts with Customers’ 
This standard effective for annual periods beginning on or after 1 January 2018, provides a single framework to recognise revenue for 
contacts with different characteristics and overrides the framework provided for such contracts in other standards. The contracts 
excluded from the scope of this standard include:

 — Lease contracts within the scope of IAS 17 ’Leases’;
 — Insurance contracts within the scope of IFRS 4, ‘Insurance Contracts’; and 
 — Financial instruments within the scope of IAS 39 ‘Financial Instruments’.

As a result of the scope exclusion above, this standard is of particular relevance only to the revenue recognition of the Group’s asset 
management contracts and the measurement of the Group’s investment contracts that do not contain discretionary participating features 
where the contracts include an investment management element. The Group does not expect the standard to have a significant impact 
on the Group’s financial statements. 

IFRS 9, ‘Financial instruments: Classification and measurement’ 
In July 2014, the IASB published a complete version of IFRS 9 with the exception of macro hedge accounting. The standard becomes 
mandatorily effective for the annual periods beginning on or after 1 January 2018, with early application permitted and transitional 
rules apply.

This standard replaces the existing IAS 39, ’Financial Instruments – Recognition and Measurement’, and will affect:

 — The classification and the measurement of financial assets and liabilities. Under IFRS 9, financial assets are classified under one of the 
following categories: amortised cost, fair value through other comprehensive income (FVOCI) and fair value through profit or loss 
(FVTPL) based on their contractual cash flow characteristics and/or the business model in which they are held. The existing amortised 
cost measurement for financial liabilities is largely maintained under IFRS 9 but for financial liabilities designated at FVTPL, changes in 
fair value due to changes in entity’s own credit risk, required by IFRS 13, are to be recognised in other comprehensive income; 
 — The calculation of the impairment charge relevant for financial assets held at amortised cost or FVOCI. A new impairment model 

based on an expected credit loss approach replaces the existing IAS 39 incurred loss impairment model; and

 — The hedge accounting requirements which are more closely aligned with the risk management activities of the company. 

In September 2016, the IASB published Amendments to IFRS 4, ‘Applying IFRS 9 Financial Instruments with IFRS 4 Insurance Contracts’ 
to address the temporary consequences of the different effective dates of IFRS 9 and the new insurance contracts standard. The 
amendments include an optional temporary exemption from applying IFRS 9 that is available to companies whose predominant activity is 
to issue insurance contracts. Such a deferral will be available until the new Insurance Contracts Standard (IFRS 17) comes into effect (but 
it cannot be used after 1 January 2021). The Group meets the criteria and intends to take advantage of the temporary exemption afforded 
by the amendments to IFRS 4 from applying IFRS 9 until IFRS 17 comes into effect, which is expected to be in 2021. The amendments to 
IFRS 4 are not yet endorsed by the EU. However, the European Financial Reporting Advisory Group (EFRAG) has provided advice to the 
European Commission recommending endorsement. 

The Group will be assessing the impact of this IFRS 9 in conjunction with the requirements of the IASB’s proposals for insurance 

contracts accounting as they are developed to a final standard. The adoption of the requirements of IFRS 9 may result in reclassification of 
certain of the Group’s financial assets and hence lead to a change in the measurement of these instruments or the performance reporting 
of value movements. In addition, for any investments classified as FVOCI, as noted above, the impairment provisioning approach is 
altered from the current IAS 39 approach. The Group does not currently apply hedge accounting for most of its derivative programmes 
but will reconsider its approach in light of new requirements under the standard on adoption. 

176

Prudential plc  Annual Report 2016 www.prudential.co.ukA Background and critical accounting policiesContinuedAccounting pronouncements not yet endorsed by the EU 
IFRS 16, ‘Leases’
In January 2016, the IASB published a new standard, IFRS 16 ‘Leases’ effective for periods beginning on or after 1 January 2019, with 
earlier adoption permitted if IFRS 15 ‘Revenue from Contracts with Customers’ has also been applied. 

The new standard brings most leases on-balance sheet for lessees under a single model, eliminating the distinction between 

operating and finance leases. For lessee accounting, this has the effect of bringing most of the existing operating leases to be accounted 
for in a similar manner as finance leases under the existing IAS 17, ‘Leases’. Lessor accounting however remains largely unchanged from 
IAS 17. 

This new standard is of particular relevance to the operating leases for major assets where Prudential is a lessee, which relate to leases 

of properties occupied by the Group’s businesses. Under IFRS 16, these leases will be brought on to the statement of financial position 
with a ‘right to use’ asset being established and a corresponding liability representing the obligation to make lease payments. The current 
rental accrual charge in the profit and loss account will be replaced with a depreciation charge for the ‘right to use’ asset and the interest 
expense on the lease liability. The Group is currently assessing the impact of this new standard. 

Amendments to IAS 12: Income Taxes
In January 2016, the IASB issued amendments to IAS 12 Income Taxes clarifying the requirements on recognition of deferred tax assets 
for unrealised losses on a debt instrument measured at fair value. The amendments are effective from 1 January 2017. The Group has 
assessed the requirements of these amendments and concluded that they do not require any changes to the Group’s accounting policy 
for deferred tax. 

Other new accounting pronouncements
In addition to the above, the Group is also assessing the impact of the following new accounting pronouncements but are not expecting 
them to have a significant impact on the Group’s financial statements:

 — Amendments to IAS 7 Statement of Cash Flows: Disclosure Initiative, issued in January 2016 and effective from 1 January 2017; 
 — Amendments to IFRS 2: Classification and measurement of share-based payment transactions, issued in June 2016 and effective from 

1 January 2018; 

 — Annual Improvements to IFRS Standards 2014-2016 Cycle, issued in December 2016 and effective from 1 January 2017/1 January 

2018; 

 — IFRIC Interpretation 22 Foreign Currency Transactions and Advance Consideration, issued in December 2016 and effective from 

1 January 2018; and

 — Amendments to IAS 40, Transfers of Investment Property, issued in December 2016 and effective from 1 January 2018.

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B1 Analysis of performance by segment

B1.1 Segment results – profit before tax 

Asia operations 
Asia insurance operations*
Eastspring Investments

Total Asia operations

US operations
Jackson (US insurance operations) 
Broker-dealer and asset management 

Total US operations

UK operations
UK insurance operations:
Long-term business
General insurance commission note (i)

Total UK insurance operations
M&G
Prudential Capital

Total UK operations

Total segment profit

Other income and expenditure 
Investment return and other income
Interest payable on core structural borrowings 
Corporate expenditure note (ii)

Total 

Solvency II implementation costs
Restructuring costs note (iii)
Interest received from tax settlement

Note

B4(a)

B4(b)

2016  £m

2015* £m

%

AER
note (vi)

CER
note (vi)

2016 vs 
2015 AER
note (vi)

2016 vs 
2015 CER
note (vi)

1,503
141

1,644

2,052
(4)

2,048

799
29

828
425
27

1,280

4,972

1
(360)
(334)

(693)

(28)
(38)
43

1,171
115

1,286

1,691
11

1,702

1,167
28

1,195
442
19

1,656

4,644

14
(312)
(319)

(617)

(43)
(15)
–

3,969
(755)
(76)
56

1,303
128

1,431

1,908
13

1,921

1,167
28

1,195
442
19

1,656

5,008

14
(312)
(319)

(617)

(43)
(15)
–

4,333
(827)
(85)
62

28%
23%

28%

15%
10%

15%

21%
(136)%

8%
(131)%

20%

7%

(32)%
4%

(31)%
(4)%
42%

(23)%

7%

(93)%
(15)%
(5)%

(12)%

35%
(153)%
n/a

7%
(122)%
0%
n/a

n/a

(28)%
38%

(26)%

(32)%
4%

(31)%
(4)%
42%

(23)%

(1)%

(93)%
(15)%
(5)%

(12)%

35%
(153)%
n/a

(2)%
(103)%
11%
n/a

n/a

(34)%
43%

(32)%

Operating profit based on longer-term investment returns 
Short-term fluctuations in investment returns on shareholder-backed business 
Amortisation of acquisition accounting adjustments note (iv)
(Loss) profit attaching to the held for sale Korea life business
Cumulative exchange loss on the sold Japan life business recycled from 

4,256
(1,678)
(76)
(227)

B1.2

D1

other comprehensive income note (v)

Profit before tax attributable to shareholders 
Tax charge attributable to shareholders’ returns

Profit for the year attributable to shareholders

–

(46)

(46)

2,275
(354)

1,921

3,148
(569)

3,437
(621)

2,579

2,816

Basic earnings per share (in pence)

2016

2015

%

B6

 AER
note (vi)

CER
note (vi)

2016 vs
2015 AER
note (vi)

2016 vs
2015 CER
note (vi)

Based on operating profit based on longer-term investment returns
Based on profit for the year

131.3p
75.0p

124.6p
101.0p

136.0p
110.1p

5%
(26)%

(3)%
(32)%

* To facilitate future comparisons of operating profit based on longer-term investment returns that reflect the Group’s retained operations, the results attributable to the held for sale Korea 

life business are included separately within the supplementary analysis of profit above.

178

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes
(i) 

The Group’s UK insurance operations transferred its general insurance business to Churchill in 2002. General insurance commission represents the commission receivable net of 
expenses for Prudential-branded general insurance products as part of this arrangement, which terminated at the end of 2016.
Corporate expenditure as shown above is for Group Head Office and Asia Regional Head Office.

(ii) 
(iii)  Restructuring costs are incurred in the UK and Asia and represent one-off business development expenses. 
(iv)  Amortisation of acquisition accounting adjustments principally relate to the acquired REALIC business of Jackson.
(v)  On 5 February 2015, the Group completed the sale of its closed book life insurance business in Japan.
(vi) 

For definitions of AER and CER refer to note A1.

B1.2  Short-term fluctuations in investment returns on shareholder-backed business  

Insurance operations:

Asia note (i)
US note (ii)
UK note (iii)

Other operations note (iv)

Total

2016  £m

2015*£m

(225)
(1,455)
198
(196)

(1,678)

(137)
(424)
(120)
(74)

(755)

* To facilitate comparisons of operating profit based on longer-term investment returns that reflect the Group’s retained operations, the short-term fluctuations in investment returns 

attributable to the held for sale Korea life business are included separately within the supplementary analysis of profit.

Notes 
(i) 

Asia insurance operations 
In Asia, the short-term fluctuations of negative £(225) million (2015: negative £(137) million) principally reflect the impact of changes in interest rates across the region on bonds, 
and equity market falls in China.

(ii)  US insurance operations 

The short-term fluctuations in investment returns for US insurance operations are reported net of related credit for amortisation of deferred acquisition costs, of £565 million as 
shown in note C5(b) (2015: £93 million) and comprise amounts in respect of the following items:

Net equity hedge result note (a)
Other than equity-related derivatives note (b)
Debt securities note (c)
Equity-type investments: actual less longer-term return 
Other items

Total

Notes
(a)  Net equity hedge result

2016  £m

2015  £m

(1,587)
(126)
201
35
22

(1,455)

(504)
29
1
19
31

(424)

 The purpose of the inclusion of this item in short-term fluctuations in investment returns is to segregate the amount included in pre-tax profit that relates to the accounting 
effect of market movements on both the measured value of guarantees in Jackson’s variable annuity and fixed index annuity products and on the related derivatives used to 
manage the exposures inherent in these guarantees. As the Group applies US GAAP for the measured value of the product guarantees this item also includes asymmetric 
impacts where the measurement bases of the liabilities and associated derivatives used to manage the Jackson annuity business differ as described below. 
 The result comprises the net effect of:
1  The accounting value movements on the variable and fixed index annuity guarantee liabilities. This includes:

–  The Guaranteed Minimum Death Benefit (GMDB), and the ‘for life’ portion of Guaranteed Minimum Withdrawal Benefit (GMWB) guarantees which are measured under 

the US GAAP basis applied for IFRS in a way that is substantially insensitive to the effect of current period equity market and interest rate changes; and

–  The ‘not for life’ portion of GMWB embedded derivative liabilities which are required to be measured under IAS 39 using a basis under which the projected future growth 

rate of the account balance is based on current swap rates (rather than expected rates of return) with only a portion of the expected future guarantee fees included. 
Reserve value movements on these liabilities are sensitive to changes to levels of equity markets, implied volatility and interest rates.

Fair value movements on free-standing equity derivatives held to manage equity exposures of the variable annuity guarantees and fixed index annuity embedded options.

2  Adjustments in respect of fee assessments and claim payments;
3 
4  Related changes to DAC amortisation in accordance with the policy that DAC is amortised in line with emergence of margins.
 The net equity hedge result therefore includes significant accounting mismatches and other factors that detract from the presentation of an economic result. These other 
factors include: 
–  The variable annuity guarantees and fixed index annuity embedded options being only partially fair valued under ‘grandfathered’ US GAAP;
–  The interest rate exposure being managed through the other than equity-related derivative programme explained in note (b) below; and
–  Jackson’s management of its economic exposures for a number of other factors that are treated differently in the accounting frameworks such as future fees and assumed 

volatility levels.

(b)  Other than equity-related derivatives

The fluctuations for this item comprise the net effect of:
–  Fair value movements on free-standing, other than equity-related derivatives;
–  Accounting effects of the Guaranteed Minimum Income Benefit (GMIB) reinsurance; and
–  Related amortisation of DAC.
 The free-standing, other than equity-related derivatives, are held to manage interest rate exposures and durations within the general account and the variable annuity 
guarantees and fixed index annuity embedded options described in note (a) above. 
 The direct GMIB liability is valued using the US GAAP measurement basis applied for IFRS reporting in a way that substantially does not recognise the effects of market 
movements. Reinsurance arrangements are in place so as to essentially fully insulate Jackson from the GMIB exposure. Notwithstanding that the liability is essentially fully 
reinsured, as the reinsurance asset is net settled, it is deemed a derivative under IAS 39 which requires fair valuation.
 The fluctuations for this item therefore include significant accounting mismatches caused by: 
–  The fair value movements booked in the income statement on the derivative programme being in respect of the management of interest rate exposures of the variable and 

fixed index annuity business, as well as the fixed annuity business guarantees and durations within the general account; 

–  Fair value movements on Jackson’s debt securities of the general account which are recorded in other comprehensive income rather than the income statement; and
–  The mixed measurement model that applies for the GMIB and its reinsurance.

179

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B1 Analysis of performance by segment continued

B1.2 Short-term fluctuations in investment returns on shareholder-backed business continued

(c)  Short-term fluctuations related to debt securities

Short-term fluctuations relating to debt securities
(Charges) credits in the year:

Losses on sales of impaired and deteriorating bonds 
Defaults
Bond write-downs 
Recoveries/reversals

Total (charges) credits in the year

Less: Risk margin allowance deducted from operating profit based on longer-term investment returnsnote

Interest-related realised gains:

Arising in the year
Less:  Amortisation of gains and losses arising in current and prior years to operating profit based on longer-term 

investment returns

Related amortisation of deferred acquisition costs

Total short-term fluctuations related to debt securities

2016  £m

2015 £m

(94)
(4)
(35)
15

(118)
89

(29)

376

(135)

241

(11)

201

(54)
–
(37)
18

(73)
83

10

102

(108)

(6)

(3)

1

Note
The debt securities of Jackson are held in the general account of the business. Realised gains and losses are recorded in the income statement with normalised returns included 
in operating profit with variations from year to year included in the short-term fluctuations category. The risk margin reserve charge for longer-term credit-related losses 
included in operating profit based on longer-term investment returns of Jackson for 2016 is based on an average annual risk margin reserve of 21 basis points (2015: 23 basis 
points) on average book values of US$56.4 billion (2015: US$54.6 billion) as shown below:

Moody’s rating category (or equivalent under 
NAIC ratings of mortgage-backed securities)

A3 or higher
Baa1, 2 or 3
Ba1, 2 or 3
B1, 2 or 3
Below B3

Total

2016

2015

 Average
 book
 value

US$m

29,051
25,964
1,051
312
40

56,418

RMR

Annual 
expected loss 

% 

US$m

0.12
0.24
1.07
2.95
3.81

0.21

(36)
(62)
(11)
(9)
(2)

(120)

£m

(27)
(46)
(8)
(7)
(1)

(89)

 Average
 book
 value

US$m

28,185
24,768
1,257
388
35

54,633

RMR

Annual 
expected loss

% 

US$m

0.13
0.25
1.17
3.08
3.70

0.23

(37)
(62)
(15)
(12)
(1)

(127)

£m

(24)
(40)
(10)
(8)
(1)

(83)

Related amortisation of deferred acquisition 

costs (see below)

Risk margin reserve charge to operating profit 

for longer-term credit related losses

23

17

24

16

(97)

(72)

(103)

(67)

Consistent with the basis of measurement of insurance assets and liabilities for Jackson’s IFRS results, the charges and credits to operating profits based on longer-term 
investment returns are partially offset by related amortisation of deferred acquisition costs.

In addition to the accounting for realised gains and losses described above for Jackson general account debt securities, included within the statement of other 

comprehensive income is a pre-tax credit for unrealised losses on debt securities classified as available-for-sale net of related change in amortisation of deferred acquisition 
costs of £48 million (2015: charge for net unrealised losses £(968) million). Temporary market value movements do not reflect defaults or impairments. Additional details of the 
movement in the value of the Jackson portfolio are included in note C3.2(b).

(iii) 

 UK insurance operations
The positive short-term fluctuations in investment returns for UK insurance operations of £198 million (2015: negative £(120) million) mainly reflects gains on bonds backing the 
capital of the shareholder-backed annuity business following the fall in 15-year gilt yields over 2016.

(iv)  Other 

The negative short-term fluctuations in investment returns for other operations of £(196) million (2015: negative £(74) million) include unrealised value movements on financial 
instruments driven by the fall in interest rates.

(v)  Default losses

The Group incurred default losses of £(4) million on its shareholder-backed debt securities for 2016 wholly in respect of Jackson’s portfolio (2015: £nil).

180

Prudential plc  Annual Report 2016 www.prudential.co.ukB Earnings performanceContinued 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
B1.3 Determining operating segments and performance measure of operating segments
Operating segments
The Group’s operating segments, determined in accordance with IFRS 8 ‘Operating Segments’, are as follows:

Insurance operations:

Asset management operations:

 — Asia

 — US (Jackson)

 — UK

 — Eastspring Investments

 — US broker-dealer and asset management 

 — M&G 

 — Prudential Capital

The Group’s operating segments are also its reportable segments for the purposes of internal management reporting. 

Performance measure
The performance measure of operating segments utilised by the Company is IFRS operating profit attributable to shareholders based on 
longer-term investment returns, as described below. This measurement basis distinguishes operating profit based on long-term 
investment returns from other constituents of the total profit as follows:

 — Short-term fluctuations in investment returns on shareholder-backed business. This includes the impact of short-term market effects 

on the carrying value of Jackson’s guarantee liabilities and related derivatives as explained below. 

 — Amortisation of acquisition accounting adjustments arising on the purchase of business. This comprises principally the charge for the 

adjustments arising on the purchase of REALIC in 2012; 

 — Loss attaching to the held for sale Korea life business. See note D1 for further details; and
 — The recycling of the cumulative exchange translation loss on the sold Japan life business from other comprehensive income to the 

income statement in 2015.

Segment results that are reported to the Group Executive Committee include items directly attributable to a segment as well as those that 
can be allocated on a reasonable basis. Unallocated items are mainly in relation to the Group Head Office and the Asia Regional Head 
Office.

Determination of operating profit based on longer-term investment returns for investment and liability 
movements:
(a) General principles
(i)  UK style with-profits business 
The operating profit based on longer-term returns reflects the statutory transfer gross of attributable tax. Value movements in the 
underlying assets of the with-profits funds do not affect directly the determination of operating profit.

(ii)  Unit-linked business
The policyholder unit liabilities are directly reflective of the underlying asset value movements. Accordingly, the operating results based 
on longer-term investment returns reflect the current period value movements in both the unit liabilities and the backing assets.

(iii)  US variable annuity and fixed index annuity business
This business has guarantee liabilities which are measured on a combination of fair value and other US GAAP derived principles. These 
liabilities are subject to an extensive derivative programme to manage equity and, with those of the general account, interest rate 
exposures. The principles for determination of the operating profit and short-term fluctuations are necessarily bespoke, as discussed in 
section (c) below. 

(iv)  Business where policyholder liabilities are sensitive to market conditions 
Under IFRS, the degree to which the carrying values of liabilities to policyholders are sensitive to current market conditions varies 
between territories depending upon the nature of the ‘grandfathered’ measurement basis. In general, in those instances where the 
liabilities are particularly sensitive to routine changes in market conditions, the accounting basis is such that the impact of market 
movements on the assets and liabilities is broadly equivalent in the income statement, and operating profit based on longer-term 
investments returns is not distorted. In these circumstances, there is no need for the movement in the liability to be bifurcated between 
the elements that relate to longer-term market conditions and short-term effects.

However, some types of business movements in liabilities do require bifurcation to ensure that at the net level (ie after allocated 

investment return and charge for policyholder benefits) the operating result reflects longer-term market returns.

Examples of where such bifurcation is necessary are in Hong Kong and for UK shareholder-backed annuity business, as explained in 

sections b(i) and d(i), respectively.

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B1.3 Determining operating segments and performance measure of operating segments continued
(v)  Other shareholder-financed business
The measurement of operating profit based on longer-term investment returns reflects the particular features of long-term insurance 
business where assets and liabilities are held for the long-term and for which the accounting basis for insurance liabilities under current 
IFRS is not generally conducive to demonstrating trends in underlying performance of life businesses exclusive of the effects of short-
term fluctuations in market conditions. In determining the profit on this basis, the following key elements are applied to the results of the 
Group’s shareholder-financed operations.

Except in the case of assets backing liabilities which are directly matched (such as unit-linked business) or closely correlated with value 

movements (as discussed below) operating profit based on longer-term investment returns for shareholder-financed business is 
determined on the basis of expected longer-term investment returns.

Debt, equity-type securities and loans 
Longer-term investment returns comprise actual income receivable for the period (interest/dividend income) and for both debt and 
equity-type securities longer-term capital returns. 

In principle, for debt securities and loans, the longer-term capital returns comprise two elements:

 — Risk margin reserve based charge for the expected level of defaults for the period, which is determined by reference to the credit 

quality of the portfolio. The difference between impairment losses in the reporting period and the risk margin reserve charge to the 
operating result is reflected in short-term fluctuations in investment returns; and

 — The amortisation of interest-related realised gains and losses to operating results based on longer-term investment returns to the date 

when sold bonds would have otherwise matured.

At 31 December 2016, the level of unamortised interest-related realised gains and losses related to previously sold bonds for the Group 
was a net gain of £969 million (2015: £567 million).

Equity-type securities
For equity-type securities, the longer-term rates of return are estimates of the long-term trend investment returns for income and capital 
having regard to past performance, current trends and future expectations. Equity-type securities held for shareholder-financed 
operations other than the UK annuity business, unit-linked and US variable annuity are of significance for the US and Asia insurance 
operations. Different rates apply to different categories of equity-type securities.

Derivative value movements
Generally, derivative value movements are excluded from operating results based on longer-term investment returns (unless those 
derivative value movements broadly offset changes in the accounting value of other assets and liabilities included in operating profit). 
The principal example of non-equity based derivatives (for example, interest rate swaps and swaptions) whose value movements are 
excluded from operating profit arises in Jackson, as discussed below in section (c).

(b) Asia insurance operations
(i)  Business where policyholder liabilities are sensitive to market conditions 
For certain Asia non-participating business, for example in Hong Kong, the economic features are more akin to asset management 
products with policyholder liabilities reflecting asset shares over the contract term. For these products, the charge for policyholder 
benefits in the operating results should reflect the asset share feature rather than volatile movements that would otherwise be reflected if 
the local regulatory basis (also applied for IFRS basis) was used. 

For certain other types of non-participating business, longer-term interest rates are used to determine the movement in policyholder 

liabilities for determining operating results.

(ii)  Other Asia shareholder-financed business
Debt securities 
For this business, the realised gains and losses are principally interest related. Accordingly, all realised gains and losses to date for these 
operations are being amortised over the period to the date those securities would otherwise have matured, with no explicit risk margin 
reserve charge.

Equity-type securities
For Asia insurance operations, investments in equity securities held for non-linked shareholder-backed operations amounted to 
£1,405 million as at 31 December 2016 (2015: £840 million). The rates of return applied in 2016 ranged from 3.2 per cent to 13.9 per cent 
(2015: 3.5 per cent to 13.0 per cent) with the rates applied varying by territory. These rates are broadly stable from period to period but 
may be different between countries reflecting, for example differing expectations of inflation in each territory. The assumptions are for 
the returns expected to apply in equilibrium conditions. The assumed rates of return do not reflect any cyclical variability in economic 
performance and are not set by reference to prevailing asset valuations. 

The longer-term investment returns for the Asia insurance joint ventures accounted for using the equity method are determined on 

a similar basis as the other Asia insurance operations described above.

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(i)  Separate account business
For such business the policyholder unit liabilities are directly reflective of the asset value movements. Accordingly, the operating results 
based on longer-term investment returns reflect the current period value movements in unit liabilities and the backing assets.

(ii)  US variable and fixed index annuity business
The following value movements for Jackson’s variable and fixed index annuity business are excluded from operating profit based on 
longer-term investment returns. See note B1.2 note (ii):

 — Fair value movements for equity-based derivatives;
 — Fair value movements for embedded derivatives for the ‘not for life’ portion of GMWB and fixed index annuity business, and GMIB 

reinsurance (see below);

 — Movements in the accounts carrying value of GMDB and the ‘for life’ portion of GMWB and GMIB liabilities, for which, under the 
‘grandfathered’ US GAAP applied under IFRS for Jackson’s insurance assets and liabilities, the measurement basis gives rise to a 
muted impact of current period market movements;

 — A portion of the fee assessments as well as claim payments, in respect of guarantee liabilities; and
 — Related amortisation of deferred acquisition costs for each of the above items.

Embedded derivatives for variable annuity guarantee minimum income benefit
The GMIB liability, which is essentially fully reinsured, subject to a deductible and annual claim limits, is accounted for in accordance with 
Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) Subtopic 944-80 Financial Services – Insurance 
– Separate Accounts (formerly SOP 03-1) under IFRS using ‘grandfathered’ US GAAP. As the corresponding reinsurance asset is net 
settled, it is considered to be a derivative under IAS 39, ‘Financial Instruments: Recognition and Measurement’, and the asset is therefore 
recognised at fair value. As the GMIB is economically reinsured, the mark-to-market element of the reinsurance asset is included as a 
component of short-term fluctuations in investment returns.

(iii)  Other derivative value movements
The principal example of non-equity-based derivatives (for example, interest rate swaps and swaptions) whose value movements are 
excluded from operating profit, arises in Jackson. Non-equity-based derivatives are primarily held by Jackson as part of a broadly-based 
hedging programme for features of Jackson’s bond portfolio (for which value movements are booked in the statement of comprehensive 
income rather than the income statement), product liabilities (for which US GAAP accounting as ‘grandfathered’ under IFRS 4 does not 
fully reflect the economic features being hedged), and the interest rate exposure attaching to equity-based embedded derivatives.

(iv)  Other US shareholder-financed business
Debt securities
Jackson is the shareholder-backed operation for which the distinction between impairment losses and interest-related realised gains and 
losses is in practice relevant to a significant extent. Jackson has used the ratings by Nationally Recognised Statistical Ratings 
Organisations (NRSRO) or ratings resulting from the regulatory ratings detail issued by the National Association of Insurance 
Commissioners (NAIC) developed by external third parties such as BlackRock Solutions to determine the average annual risk margin 
reserve to apply to debt securities held to back general account business. Debt securities held to back separate account and reinsurance 
funds withheld are not subject to risk margin reserve charge. Further details of the risk margin reserve charge, as well as the amortisation 
of interest-related realised gains and losses, for Jackson are shown in note B1.2.

Equity-type securities
As at 31 December 2016, the equity-type securities for US insurance non-separate account operations amounted to £1,323 million 
(2015: £1,004 million). For these operations, the longer-term rates of return for income and capital applied in the years indicated, which 
reflect the combination of the average risk-free rates over the year and appropriate risk premiums are as follows:

Equity-type securities such as common and preferred stock and portfolio holdings in mutual funds
Other equity-type securities such as investments in limited partnerships and private equity funds

5.5% to 6.5% 5.7% to 6.4%
7.5% to 8.5% 7.7% to 8.4%

2016

2015

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B1.3 Determining operating segments and performance measure of operating segments continued
(d) UK Insurance operations
(i)  Shareholder-backed annuity business 
For this business, policyholder liabilities are determined by reference to current interest rates. The value movements of the assets 
covering liabilities are closely correlated with the related change in liabilities. Accordingly, asset value movements are recorded within the 
‘operating results based on longer-term investment returns’. Policyholder liabilities include a margin for credit risk. Variations between 
actual and best estimate expected impairments are recorded as a component of short-term fluctuations in investment returns.

The operating result based on longer-term investment returns reflects the impact of value movements on policyholder liabilities for 
annuity business within the non-profit sub-fund of The Prudential Assurance Company (PAC) after adjustments to allocate the following 
elements of the movement to the category of ‘short-term fluctuations in investment returns’:

 — The impact on credit risk provisioning of actual upgrades and downgrades during the period; 
 — Credit experience compared with assumptions; and
 — Short-term value movements on assets backing the capital of the business.

Credit experience reflects the impact of defaults and other similar experience, such as asset exchanges arising from debt restructuring by 
issuers that include effectively an element of permanent impairment of the security held. Positive or negative experience compared with 
assumptions is included within short-term fluctuations in investment returns without further adjustment. The effects of other changes to 
credit risk provisioning are included in the operating result, as is the net effect of changes to the valuation rate of interest due to portfolio 
rebalancing to align more closely with management benchmark.

(ii)  Non-linked shareholder-financed business
For debt securities backing non-linked shareholder-financed business of the UK insurance operations (other than the annuity business) 
the realised gains and losses are principally interest related. Accordingly, all realised gains and losses to date for these operations are 
being amortised over the period to the date those securities would otherwise have matured, with no explicit risk margin reserve charge.

(e) Fund management and other non-insurance businesses
For these businesses, the particular features applicable for life assurance noted above do not apply. For these businesses, it is 
inappropriate to include returns in the operating result on the basis described above. Instead, it is appropriate to generally include 
realised gains and losses in the operating result with temporary unrealised gains and losses being included in short-term fluctuations. 
In some instances, it may also be appropriate to amortise realised gains and losses on derivatives and other financial instruments to 
operating results over a time period that reflects the underlying economic substance of the arrangements.

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Insurance operations

Asset management

2016  £m

Asia

US

UK

M&G

Prudential
Capital

Eastspring
Investments

Total 
segment

US

Unallo-
cated
to a
segment
(central
operations)
note (iii)

Group
total

Gross premium earned
Outward reinsurance

14,006
(648)

14,685
(367)

10,290
(1,005)

Earned premiums, net 
of reinsurance
Other income from 

13,358

14,318

9,285

–
–

–

–
–

–

–
–

–

–
–

–

38,981
(2,020)

36,961

–
–

–

38,981
(2,020)

36,961

external customers note (ii)

77

4

374

972

19

680

176

2,302

68

2,370

Total revenue from 

external customers

Intra-group revenue
Interest income note (iv)
Other investment returnB1.5

Total revenue, net 
of reinsurance

Benefits and claims 

and movements in 
unallocated surplus of 
with-profits funds, net 
of reinsurance

Interest on core structural 

borrowings

Acquisition costs and 
other operating 
expenditureB3
Remeasurement of 

carrying value of Korea 
life business classified 
as held for saleD1

Total charges, net 
of reinsurance

Share of profit from joint 

ventures and 
associates, net of 
related tax

Profit (loss) before tax 

(being tax attributable 
to shareholders’ 
and policyholders’ 
returns) note (i)

Tax charge attributable to 
policyholders’ returns

Profit (loss) before tax 
attributable to 
shareholders

13,435
–
873
2,040

14,322
–
2,149
5,461

9,659
–
4,502
17,577

972
200
15
1

19
37
47
(41)

680
103
2
–

176
211
2
2

39,263
551
7,590
25,040

68
(551)
57

39,331
–
7,647
(176) 24,864

16,348

21,932

31,738

1,188

62

785

391

72,444

(602) 71,842

(11,442) (20,214) (27,710)

–

(15)

–

–

–

–

(17)

–

–

– (59,366)

– (59,366)

–

(32)

(328)

(360)

(3,564)

(1,174)

(2,241)

(768)

(74)

(789)

(304)

(8,914)

66

(8,848)

(238)

–

–

–

–

–

–

(238)

–

(238)

(15,244) (21,403) (29,951)

(768)

(91)

(789)

(304) (68,550)

(262) (68,812)

94

–

21

13

–

–

54

182

–

182

1,198

529

1,808

433

(29)

(155)

–

(782)

–

–

(4)

–

141

4,076

(864)

3,212

–

(937)

–

(937)

1,043

529

1,026

433

(29)

(4)

141

3,139

(864)

2,275

185

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsB1 Analysis of performance by segment continued

B1.4 Segmental income statement continued

Insurance operations

Asset management

2016  £m

Asia

US

UK

M&G

Prudential
Capital

Eastspring
Investments

Total 
segment

US

Unallo-
cated
to a
segment
(central
operations)
note (iii)

Group
total

Analysis of operating 

profit

Operating profit (loss) 

based on longer-term 
investment returns
Short-term fluctuations in 
investment returns on 
shareholder-backed 
business

Amortisation of acquisition 
accounting adjustments
Loss attaching to the held 
for sale Korea life 
businessD1

Profit (loss) before tax 
attributable to 
shareholders

1,503

2,052

828

425

27

(4)

141

4,972

(716)

4,256

(225)

(1,455)

198

(8)

(68)

(227)

–

–

–

8

–

–

(56)

–

–

–

–

–

–

–

–

(1,530)

(148)

(1,678)

(76)

(227)

–

–

(76)

(227)

1,043

529

1,026

433

(29)

(4)

141

3,139

(864)

2,275

186

Prudential plc  Annual Report 2016 www.prudential.co.ukB Earnings performanceContinuedInsurance operations

Asset management

2015  £m

Asia

US

UK

M&G

Prudential
Capital

Eastspring
Investments

Total 
segment

US

Gross premium earned
Outward reinsurance

10,814
(364)

16,887
(320)

8,962
(473)

Earned premiums, net of 

reinsurance

10,450

16,567

8,489

–
–

–

–
–

–
–

–

–
–

–

36,663
(1,157)

35,506

Unallo-
cated
to a
segment
(central
operations)
note (iii)

–
–

–

Group
total

36,663
(1,157)

35,506

Other income from external 

customers note (ii)

Total revenue from external 

customers note (v)
Intra-group revenue
Interest income note (iv)
Other investment returnB1.5

Total revenue, net of 

reinsurance

Benefits and claims and 

movements in unallocated 
surplus of with-profits 
funds, net of reinsurance

Interest on core structural 

borrowings

Acquisition costs and other 
operating expenditure B3

Disposal of Japan life 

business: Cumulative 
exchange loss recycled 
from other comprehensive 
income

Total charges, net of 
reinsurance

Share of profit from joint 

ventures and associates, 
net of related tax

Profit (loss) before tax (being 

tax attributable to 
shareholders’ and 
policyholders’ returns) note (i)

Tax charge attributable to 
policyholders’ returns

Profit (loss) before tax 
attributable to 
shareholders

64

–

374

1,008

19

760

171

2,396

99

2,495

10,514
–
743
(1,042)

16,567
–
1,921
(2,703)

8,863
–
4,240
132

1,008
194
18
17

19
25
107
(97)

760
90
–
(7)

171
178
2
1

37,902
487
7,031
(3,699)

99
(487)
(13)
(15)

38,001
–
7,018
(3,714)

10,215

15,785

13,235

1,237

54

843

352

41,721

(416)

41,305

(6,543) (13,029) (10,084)

–

(13)

–

–

–

–

(17)

–

–

–

–

(29,656)

–

(29,656)

(30)

(282)

(312)

(2,651)

(1,544)

(2,025)

(810)

(82)

(832)

(278)

(8,222)

14

(8,208)

(46)

–

–

–

–

–

–

(46)

–

(46)

(9,240) (14,586) (12,109)

(810)

(99)

(832)

(278)

(37,954)

(268)

(38,222)

130

–

53

14

–

–

41

238

–

238

1,105

1,199

1,179

441

(45)

(69)

–

(104)

–

–

11

–

115

4,005

(684)

3,321

–

(173)

–

(173)

1,036

1,199

1,075

441

(45)

11

115

3,832

(684)

3,148

187

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsB1 Analysis of performance by segment continued

B1.4 Segmental income statement continued

Insurance operations

Asset management

2015  £m

Asia

US

UK

M&G

Prudential
Capital

Eastspring
Investments

Total 
segment

US

Unallo-
cated
to a
segment
(central
operations)
note (iii)

Group
total

Analysis of operating 

profit

Operating profit (loss) based 

on longer-term investment 
returns

Short-term fluctuations in 
investment returns on 
shareholder-backed 
business

Amortisation of acquisition 
accounting adjustments
Profit attaching to the held for 
sale Korea life business
Cumulative exchange loss on 
the sold Japan life business

Profit (loss) before tax 
attributable to 
shareholders

1,171

1,691

1,195

442

19

11

115

4,644

(675)

3,969

(137)

(424)

(120)

(1)

(64)

(8)

(68)

56

(46)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(746)

(9)

(755)

(76)

56

(46)

–

–

–

(76)

56

(46)

1,036

1,199

1,075

441

(45)

11

115

3,832

(684)

3,148

Notes
(i) 
(ii)  Other income from external customers includes £8 million (2015: £19 million) relating to financial instruments that are not held at fair value through profit or loss. These fees 

This measure is the formal profit (loss) before tax measure under IFRS but is not the result attributable to shareholders.

(iii) 

(iv) 
(v) 

primarily related to prepayment fees, late fees and syndication fees.
In addition to the results of the central operations, unallocated to a segment includes intra-group eliminations. This column includes the elimination of the intra-group reinsurance 
contract between the UK with-profits and Asia with-profits operations.
Interest income includes £3 million (2015: £3 million) accrued in respect of impaired securities.
In Asia, revenue from external customers from no individual country exceeds 10 per cent of the Group total except for Hong Kong in 2016 (2015: no individual country exceeded 
10 per cent). Total revenue from external customers of  Hong Kong is £6,313 million (2015: £3,836 million).

(vi)  Due to the nature of the business of the Group, there is no reliance on any major customers.

B1.5 Other investment return

Realised and unrealised gains (losses) and gains (losses) on securities at fair value through profit or loss
Realised and unrealised (losses) and gains on derivatives at fair value through profit or loss
Realised gains on available-for-sale securities, previously recognised in other comprehensive income*
Realised gains (losses) on loans
Dividends
Other investment income

Other investment return

* Including impairment.

2016  £m 

2015  £m 

28,489
(7,050)
270
91
2,283
781

24,864

(4,572)
(1,701)
49
(50)
1,791
769

(3,714)

Realised gains and losses on the Group’s investments for 2016 recognised in the income statement amounted to a net loss of £1.6 billion 
(2015: a net gain of £3.0 billion).

188

Prudential plc  Annual Report 2016 www.prudential.co.ukB Earnings performanceContinuedB2 Profit before tax – asset management operations 

The profit included in the income statement in respect of asset management operations for the year is as follows:

Revenue (excluding NPH broker-dealer fees)
NPH broker-dealer fees note (i)

Gross revenue

Charges (excluding NPH broker-dealer fees)
NPH broker-dealer fees note (i)

Gross charges

Share of profit from joint ventures and 

associates, net of related tax

Profit (loss) before tax

Comprising:
Operating profit based on longer-term 

investment returns note (ii)

Short-term fluctuations in investment returns 

Profit (loss) before tax

2016  £m

Prudential
Capital

US 

Eastspring
Investments

62
–

62

(91)
–

(91)

–

(29)

27
(56)

(29)

235
550

785

(239)
(550)

(789)

–

(4)

(4)
–

(4)

391
–

391

(304)
–

(304)

54

141

141
–

141

M&G 

1,188
–

1,188

(768)
–

(768)

13

433

425
8

433

Total 

1,876
550

2,426

(1,402)
(550)

(1,952)

67

541

589
(48)

541

2015  £m

Total

1,964
522

2,486

(1,497)
(522)

(2,019)

55

522

587
(65)

522

Notes
(i) 

The segment revenue of the Group’s asset management operations includes:
NPH broker-dealer fees which represent commissions received that are then paid on to the writing brokers on sales of investment products. To reflect their commercial nature the 
amounts are also wholly reflected as charges within the income statement. After allowing for these charges, there is no effect on profit from this item. The presentation in the table 
above shows separately the amounts attributable to this item so that the underlying revenue and charges can be seen.

(ii)  M&G operating profit based on longer-term investment returns: 

Asset management fee income
Other income
Staff costs
Other costs

Underlying profit before performance-related fees
Share of associate results
Performance-related fees

Total M&G operating profit based on longer-term investment returns

2016  £m

2015  £m

900
23
(332)
(212)

379
13
33

425

934
5
(293)
(240)

406
14
22

442

The revenue for M&G of £956 million (2015: £961 million), comprising the amounts for asset management fee income, other income and performance-related fees shown above, is 
different to the amount of £1,188 million shown in the main table of this note. This is because the £956 million (2015: £961 million) is after deducting commissions which would have 
been included as charges in the main table. The difference in the presentation of commission is aligned with how management reviews the business. 

189

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statements 
 
 
B3 Acquisition costs and other expenditure

Acquisition costs incurred for insurance policies
Acquisition costs deferred less amortisation of acquisition costs
Administration costs and other expenditure
Movements in amounts attributable to external unit holders of consolidated investment funds

Total acquisition costs and other expenditure 

Total acquisition costs and other expenditure includes:

2016  £m

2015  £m

(3,687)
923
(5,522)
(562)

(8,848)

(3,275) 
431
(4,746) 
(618) 

(8,208) 

(a)  Total depreciation and amortisation expense of £(242) million (2015: £(755) million) relates primarily to amortisation of deferred 

acquisition costs of insurance contracts and asset management contracts. 

(b)  The charge for non-deferred acquisition costs and the amortisation of those costs that are deferred, was £(2,764) million (2015: 

£(2,844) million). These amounts comprise £(2,734) million and £(30) million for insurance and investment contracts respectively 
(2015: £(2,817) million and £(27) million respectively).

(c)  Movements in amounts attributable to external unit holders are in respect of those OEICs and unit trusts which are required to be 

consolidated and comprises a charge of £(485) million (2015: £(599) million) for UK insurance operations and a charge of £(77) million 
(2015: £(19) million) for Asia insurance operations.

(d)  There were no fee expenses relating to financial liabilities held at amortised cost included in acquisition costs in 2016 and 2015.
(e)  The segmental analysis of other interest expense and depreciation and amortisation included within total acquisition costs and other 

expenditure was as follows:

Other interest expense

Depreciation and amortisation

2016

2015

2016

2015

–
(56)
(102)

–
(5)
–
–

(163)
(22)

(185)

–
(19)
(93)

–
(22)
–
–

(134)
(13)

(147)

(201)
94
(105)

(7)
–
(3)
(2)

(224)
(18)

(242)

(175)
(453)
(93)

(8)
–
(3)
(2)

(734)
(21)

(755)

2016

2015

15,439
4,447
6,381

26,267

15,030
4,562
5,920

25,512

Insurance operations

Asia
US
UK

Asset management

M&G
Prudential Capital
US
Eastspring Investments

Total segment
Unallocated to a segment (central operations)

Group total

B3.1 Staff and employment costs
The average number of staff employed by the Group during the year was:

Business operations: 
Asia operations 
US operations 
UK operations

Total 

190

Prudential plc  Annual Report 2016 www.prudential.co.ukB Earnings performanceContinued 
 
 
The costs of employment were:

Business operations: 

Wages and salaries 
Social security costs 

Pension costs:

Defined benefit schemes*
Defined contribution schemes

Total 

2016  £m

2015  £m

1,483
110

213
79

1,370
101

(63)
67

1,885

1,475

* The charge (credit) incorporates the effect of actuarial gains and losses.

B3.2 Share-based payment
(a)  Description of the plans 
The Group operates a number of share award and share option plans that provides Prudential plc shares to participants upon vesting. 
The plans in operation include Prudential Long-Term Incentive Plan (PLTIP), Annual Incentive Plan (AIP), savings-related share option 
schemes, share purchase plans and deferred bonus plans. Some of these plans are participated in by executive directors, the details of 
which are described in the directors’ remuneration report. In addition, the following information is provided.

Share scheme

Description

Prudential 
Corporation 
Asia Long-
Term Incentive 
Plan (PCA 
LTIP)

The PCA LTIP provides eligible employees with conditional awards. Awards are discretionary and on a year-by-year 
basis determined by Prudential’s full year financial results and the employee’s contribution to the business. Awards 
vest after three years subject to the employee being in employment. Vesting of awards may also be subject to 
performance conditions. All awards are made in Prudential shares, or ADRs, except for countries where share 
awards are not feasible due to securities and/or tax reasons, where awards will be replaced by the cash value of the 
shares that would otherwise have been transferred. 

Savings-
related share 
option 
schemes

Employees and eligible agents in a number of geographies are eligible for plans similar to the  HMRC-approved Save 
As You Earn (SAYE) share option scheme in the UK. Eligible employees participate in the international savings-
related share option scheme while eligible agents based in certain regions of Asia can participate in the non-
employee savings-related share option scheme.

Share 
purchase plans

Eligible employees outside the UK are invited to participate in arrangements similar to the Company’s HMRC-
approved UK SIP, which allows the purchase of Prudential plc shares. Staff based in Ireland and Asia are eligible for 
the Share Participation Plan.

Deferred 
bonus plans

Jackson 
Long-Term 
Incentive Plan

The Company operates a number of deferred bonus schemes including the Group Deferred Bonus Plan, the 
Prudential Corporation Asia Deferred Bonus Plan (PCA DBP), the Prudential Capital Deferred Bonus Plan (PruCap 
DBP) and other arrangements. There are no performance conditions attached to deferred share awards made under 
these arrangements.

Eligible Jackson employees were previously granted share awards under a long-term incentive plan that rewarded 
the achievement of shareholder value targets. These awards were in the form of a contingent right to receive shares 
or a conditional allocation of shares. These share awards have vesting periods of four years and are at nil cost to the 
employee. Award holders do not have any right to dividends or voting rights attaching to the shares. The shares are 
held in the employee share trust in the form of American Depository Receipts that are tradable on the New York 
Stock Exchange. The final awards under this arrangement were made in 2012.

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B3 Acquisition costs and other expenditure continued

B3.2 Share-based payment continued
(b) Outstanding options and awards 
The following table shows movement in outstanding options and awards under the Group’s share-based compensation plans at 
31 December 2016 and 2015:

Options outstanding under SAYE schemes

Awards outstanding under 
incentive plans including 
conditional options

2016

2015

2016

2015

Number
of options
  millions

Weighted
average
exercise
price
£ 

Number
of options
  millions

Weighted
average
exercise
price 
£

Number of awards
  millions 

8.8
1.4
(2.0)
(0.1)
(0.8)
(0.2)

7.1

0.6

9.44
11.04
7.30
9.95
6.45
9.64

10.74

8.53

8.6
2.2
(1.6)
(0.2)
(0.2)
–

8.8

1.1

8.29
11.11
5.72
8.14
10.15
7.47

9.44

5.71

28.4
13.9
(10.5)
(1.5)
(0.1)
–

30.2

28.8
9.9
(7.9)
(2.3)
–
(0.1)

28.4

Beginning of year:

Granted
Exercised
Forfeited
Cancelled
Lapsed/Expired

End of year

Options immediately exercisable, end of year

The weighted average share price of Prudential plc for the year ended 31 December 2016 was £13.56 compared to £15.49 for the 
year ended 31 December 2015.

The following table provides a summary of the range of exercise prices for Prudential plc options outstanding at 31 December.

Number
exercisable 
(millions)

Outstanding

Weighted average
 remaining 
contractual life 
(years)

Exercisable

Weighted average
 exercise
 prices £

Number
exercisable 
(millions)

Weighted average
 exercise
 prices £

2016

2015

2016

2015

2016

2015

2016

2015

–
0.1
–
0.2
1.1
5.7

7.1

0.2
0.8
–
1.0
2.2
4.6

8.8

–
0.4
–
1.4
1.4
2.9

2.6

0.9
0.9
–
0.9
1.9
3.6

2.6

–
4.66
–
6.29
9.01
11.27

10.74

2.88
4.64
–
6.29
9.01
11.34

9.44

–
0.1
–
–
0.5
–

0.6

–
0.4
–
0.7
–
–

1.1

2016

–
4.66
–
6.29
9.01
–

8.53

2015

–
4.61
–
6.29
–
–

5.71

Between £2 and £3
Between £4 and £5
Between £5 and £6
Between £6 and £7
Between £9 and £10
Between £11 and £12

The years shown above for weighted average remaining contractual life include the time period from end of vesting period to expiration 
of contract.

(c)  Fair value of options and awards
The fair value amounts estimated on the date of grant relating to all options and awards, were determined by using the following 
assumptions:

Prudential 
LTIP (TSR)

–
29.36
0.12
–
–
12.82
4.41

2016

SAYE
 options

3.19
25.41
0.15
3.70
11.04
13.94
3.05

Other
awards

–
–
–
–
–
–
12.57

Prudential 
LTIP (TSR)

–
21.48
0.88
–
–
16.67
7.97

2015

SAYE
 options

2.35
22.73
1.02
3.79
11.11
13.52
2.95

Other 
awards

–
–
–
–
–
–
16.28

Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected option life (years)
Weighted average exercise price (£)
Weighted average share price (£)
Weighted average fair value (£)

192

Prudential plc  Annual Report 2016 www.prudential.co.ukB Earnings performanceContinuedThe compensation costs for all awards and options are recognised in net income over the plans’ respective vesting periods. The Group 
uses the Black-Scholes model to value all options and awards other than the Prudential LTIP (TSR) for which the Group uses a Monte 
Carlo model in order to allow for the impact of the LTIP (TSR) performance conditions. These models are used to calculate fair values for 
share options and awards at the grant date based on the quoted market price of the stock at the measurement date, the amount, if any, 
that the employees are required to pay, the dividend yield, expected volatility, risk-free interest rates and exercise prices. 

For all options and awards, the expected volatility is based on the market implied volatilities as quoted on Bloomberg. The Prudential 
specific at-the-money implied volatilities are adjusted to allow for the different terms and discounted exercise price on SAYE options by 
using information on the volatility surface of the FTSE 100.

Risk-free interest rates are taken from government bond spot rates with projections for two-year, three-year and five-year terms to 
match corresponding vesting periods. Dividend yield is determined as the average yield over a period of 12 months up to and including 
the date of grant. For the Prudential LTIP (TSR), volatility and correlation between Prudential and a basket of 18 competitor companies is 
required. For grants in 2016, the average volatility for the basket of competitors was 24.88 per cent. Correlations for the basket are 
calculated for each pairing from the log of daily TSR returns for the three years prior to the valuation date. Market implied volatilities are 
used for both Prudential and the components of the index. Changes to the subjective input assumptions could materially affect the fair 
value estimate.

(d) Share-based payment expense charged to the income statement
Total expense recognised in the year in the consolidated financial statements relating to share-based compensation is as follows:

Share-based compensation expense
Amount accounted for as equity-settled
Carrying value at 31 December of liabilities arising from share-based payment transactions
Intrinsic value of above liabilities for which rights had vested at 31 December

2016  £m 

2015  £m 

126
127
–
–

111
110
6
6

B3.3  Key management remuneration
Key management constitutes the directors of Prudential plc as they have authority and responsibility for planning, directing and 
controlling the activities of the Group.

Total key management remuneration is analysed in the following table:

Salaries and short-term benefits
Post-employment benefits
Share-based payments

2016  £m 

2015  £m 

20.7
1.3
18.7

40.7

17.1
1.1
15.5

33.7

The share-based payments charge comprises £12.9 million (2015: £10.4 million), which is determined in accordance with IFRS 2, 
‘Share-based Payment’ (see note B3.2) and £5.8 million (2015: £5.1 million) of deferred share awards.
  Total key management remuneration includes total directors’ remuneration of £37.9 million (2015: £42.7 million) less LTIP releases of 
£10.1 million (2015: £19.4 million) as shown in the directors’ remuneration table and related footnotes in the directors’ remuneration 
report. Further information on directors’ remuneration is given in the directors’ remuneration report. 

B3.4  Fees payable to the auditor

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor and its associates for other services:

Audit of subsidiaries pursuant to legislation
Audit-related assurance services
Tax compliance services
Other assurance services 
Services relating to corporate finance transactions
All other services

Total fees paid to the auditor

2016  £m 

2015  £m 

2.0

7.5
3.9
0.1
2.1
–
0.6

2.0

7.2
3.1
0.7
2.2
0.2
1.2

16.2

16.6

In addition, there were fees incurred by pension schemes of £0.1 million (2015: £0.1 million) for audit services and £0.1 million (2015: £nil) 
for other assurance services.

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B4 Effect of changes and other accounting features on insurance assets and liabilities

The following features are of relevance to the determination of the 2016 results:

(a)  Asia insurance operations
In 2016, the IFRS operating profit based on longer-term investment returns for Asia insurance operations included a net credit of 
£67 million (2015: £62 million) representing a small number of non-recurring items, including a gain resulting from entering into a 
reinsurance contract in the year.

(b) UK insurance operations
Annuity business
Allowance for credit risk
For IFRS reporting, the results for UK shareholder-backed annuity business are particularly sensitive to the allowances made for credit 
risk. The allowance is reflected in the deduction from the valuation rate of interest for discounting projected future annuity payments to 
policyholders that would have otherwise applied. The credit risk allowance comprises an amount for long-term best estimate defaults 
and additional provisions for credit risk premium, the cost of downgrades and short-term defaults.

Prudential Retirement Income Limited (PRIL) was the principal company writing the UK’s shareholder-backed annuity business. In 

2016, the business of PRIL was transferred into PAC following a Part VII transfer under the Financial Services and Markets Act 2000. 
The IFRS credit risk allowance made for the ex-PRIL UK shareholder-backed fixed and linked annuity business equated to 43 basis 
points at 31 December 2016 (31 December 2015: 43 basis points). The allowance represented 26 per cent of the bond spread over swap 
rates (31 December 2015: 25 per cent).

The reserves for credit risk allowance at 31 December 2016 for the UK shareholder-backed business (both for ex-PRIL and the legacy 

PAC shareholder annuity business) were £1.7 billion (31 December 2015: £1.6 billion).

Other assumption changes
For the shareholder-backed business, in addition to the movement in the credit risk allowance discussed above, the net effect of routine 
changes to assumptions in 2016 was a credit of £16 million (2015: credit of £31 million).

Longevity reinsurance and other management actions
A number of management actions were taken in 2016 to improve the Solvency II position of the UK insurance operations and further 
mitigate market risk, which have generated combined profits of £332 million. Similar actions were also taken in 2015.

Of this amount £197 million related to profit from additional longevity reinsurance transactions covering £5.4 billion of annuity 
liabilities on an IFRS basis, with the balance of £135 million reflecting the effect of repositioning the fixed income portfolio and other 
actions.

The contribution to profit from similar longevity reinsurance transactions in 2015 was £231 million, covering £6.4 billion of annuity 

liabilities (on a Pillar 1 basis). Other asset-related management actions generated a further £169 million in 2015.

At 31 December 2016, longevity reinsurance covered £14.4 billion of IFRS annuity liabilities equivalent to 42 per cent of total annuity 

liabilities. 

With-profits sub-fund
For the with-profits sub-fund, the aggregate effect of assumption changes in 2016 was a net charge to unallocated surplus of £78 million 
(2015: net charge of £114 million).

B5 Tax charge

(a) Total tax charge by nature of expense
The total tax charge in the income statement is as follows:

2016  £m

2015  £m

Current
 tax

Deferred
 tax

(438)
(939)

(1,377)

(326)
412

86

Total

(764)
(527)

(1,291)

Total

(149)
(593)

(742)

Tax charge

UK tax
Overseas tax

Total tax (charge) credit

194

Prudential plc  Annual Report 2016 www.prudential.co.ukB Earnings performanceContinuedThe total tax charge comprises: 

Current tax expense:
Corporation tax
Adjustments in respect of prior years

Total current tax

Deferred tax arising from:

Origination and reversal of temporary differences
Impact of changes in local statutory tax rates
Credit in respect of a previously unrecognised tax loss, tax credit or temporary difference from a prior 

period

Total deferred tax credit (charge) 

Total tax charge

2016  £m

2015  £m

(1,464)
87

(1,377)

64
6

16

86

(782)
48

(734)

(40)
22

10

(8)

(1,291)

(742)

The current tax charge of £1,377 million (2015: £734 million) includes £53 million (2015: £35 million) in respect of the tax charge for the 
Hong Kong operation. The Hong Kong current tax charge is calculated as 16.5 per cent for all periods on either (i) 5 per cent of the net 
insurance premium or (ii) the estimated assessable profits, depending on the nature of the business written.

The total tax charge comprises tax attributable to policyholders and unallocated surplus of with-profits funds, unit-linked policies and 

shareholders as shown below: 

Tax charge

Tax (charge) to policyholders’ returns
Tax (charge) credit attributable to shareholders

Total tax (charge) credit

2016  £m

2015  £m

Current
 tax

Deferred
tax

(421)
(956)

(1,377)

(516)
602

86

Total

(937)
(354)

(1,291)

Total

(173)
(569)

(742)

The principal reason for the increase in the tax charge attributable to policyholders’ returns is an increase in realised and unrealised gains 
on equity and bond investments in the with-profits fund of the main UK insurance business. The principal reason for the decrease in the 
tax charge attributable to shareholders’ returns is a deferred tax credit on derivative fair value movements in the US insurance 
operations. The main elements of the deferred tax credit shown in the table below are a charge of £437 million relating to unrealised gains 
and losses on investments reflecting an increase in unrealised gains on investments in the Group’s insurance operations and a credit of 
£573 million relating to short-term temporary differences reflecting deferred tax assets on derivative fair value movements in the US 
insurance operations. 

The total deferred tax credit (charge) arises as follows:

Unrealised gains and losses on investments
Balances relating to investment and insurance contracts
Short-term temporary differences
Capital allowances
Unused tax losses

Deferred tax credit (charge)

2016 £m

2015 £m

(437)
(90)
573
4
36

86

272
(55)
(200)
1
(26)

(8)

In 2016, a deferred tax credit of £22 million (2015: credit of £333 million) has been taken through other comprehensive income. 

(b) Reconciliation of effective tax rate
In the reconciliation below, the expected tax rates reflect the corporate income tax rates that are expected to apply to the taxable profit of 
the relevant business. Where there are profits of more than one jurisdiction the expected tax rates reflect the corporation tax rates 
weighted by reference to the amount of profit contributing to the aggregate business result. In the column ‘Attributable to policyholders’, 
the 100 per cent expected tax rate is the result of accounting for policyholder income after the deduction of expenses and movement on 
unallocated surpluses and on an after tax basis, the effect of which leaves the profit equal to the tax charge.

195

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statements 
B5 Tax charge continued

(b) Reconciliation of effective tax rate continued 

Operating profit based on 

longer-term investment returns

Non-operating (loss) profit

Profit (loss) before tax

Expected tax rate

Tax at the expected rate
Effects of recurring tax 
reconciliation items:
Income not taxable or 

taxable at concessionary 
rates

Deductions not allowable 

for tax purposes 

Items related to taxation of 
life insurance businesses

Deferred tax adjustments
Effect of results of joint 

ventures and associates
Irrecoverable withholding 

taxes

Other

Total

Effects of non-recurring tax 
reconciliation items:
Adjustments to tax charge 
in relation to prior years
Movements in provisions for 

open tax matters

Impact of changes in local 
statutory tax rates
Write down of Korea life 

business

Total 

Analysed into:

Tax on operating profit based 
on longer-term investment 
returns

Tax on non-operating profit

Actual tax rate:

Operating profit based on 
longer-term investment 
returns
Including non-recurring tax 

reconciling items

Excluding non-recurring tax 

reconciling items

Total profit

196

Total actual tax charge (credit)

239

Asia
insurance
operations

US
insurance
operations

UK
insurance
operations

Other
operations

Attributable
to
shareholders

Attributable
 to
policyholders

2016  £m

1,503
(460)

1,043

22%
229

2,052
(1,523)

529

35%
185

828
198

1,026

20%
205

(127)
(196)

(323)

19%
(61)

4,256
(1,981)

2,275

25%
558

n/a
n/a

937

100%
937

(28)

19

(20)
(11)

(29)

–
–

(18)

8

(159)
–

–

–
–

(69)

(169)

1

20

–

58

79

(81)

–

–

–

(81)

(65)

(12)

7

(1)
2

–

–
1

(3)

(7)

–

(5)

–

(12)

190

254
(15)

468
(533)

160
30

(9)

26

–
(14)

(17)

36
(6)

16

5

31

(1)

–

35

(10)

12
(22)

(67)

60

(180)
(23)

(46)

36
(5)

(225)

(82)

51

(6)

58

21

354

894
(540)

17%

16%
23%

23%

27%
(12)%

19%

21%
19%

(9)%

18%
3%

21%

22%
16%

n/a

n/a
100%

Total

n/a
n/a

3,212

47%
1,495

(67)

60

(180)
(23)

(46)

36
(5)

(82)

51

(6)

58

21

1,291

n/a
n/a

n/a

n/a
40%

–

(225)

–

937

n/a
n/a

Prudential plc  Annual Report 2016 www.prudential.co.ukB Earnings performanceContinuedThe 2016 expected and actual tax rates as shown include the impact of the re-measurement loss on the held for sale Korea life business. 
The 2016 tax rates for Asia insurance and Group, excluding the impact of the held for sale Korea life business, are as follows:

Expected tax rate on total profit
Actual tax rate:

Operating profit based on longer-term investment returns
Total profit

The more significant reconciling items are explained below:

Asia insurance

Attributable to
 shareholders

22%

17%
19%

24%

21%
14%

Asia insurance operations
The £28 million reconciling item ‘income not taxable or taxable at concessionary rates’ primarily reflects income taxable at rates lower 
than the expected rates in Malaysia and Singapore. It is lower than the 2015 adjustment of £42 million due to the absence of non-taxable 
gains on domestic securities in Taiwan.

The £20 million reconciling item ‘items related to taxation of life insurance businesses’ reflects where the basis of tax is not the 

accounting profits, primarily in:

 — Hong Kong where the taxable profit is based on the net insurance premiums; and
 — Indonesia and Philippines where investment income is subject to withholding tax at source and no further corporation tax.

There is no significant movement in the reconciling items from 2015. 

The £29 million reconciling item ‘effect of results of the joint ventures and associates’ arises from the accounting requirement for 
inclusion in the profit before tax of Prudential’s share of the profits after tax from the joint ventures and associates, with no equivalent 
item included in Prudential’s tax charge. The decrease reflects a lower profit from joint ventures and associates in 2016.

The £58 million reconciling item ‘write down of Korea life business’ reflects the non-tax deductible write down of the held for sale 

Korea life business. 

US insurance operations
The £159 million reconciling item ‘items related to taxation of life insurance businesses’ reflects the impact of the dividend received 
deduction on the taxation of profits from variable annuity business. 

The £81 million non-recurring reconciling item ‘adjustments to tax charge in relation to prior years’ arose as a result of the finalisation 

of the dividend received deduction in the 2015 tax return as compared to the estimate included in the tax charge at 2015. 

UK insurance operations
There are no significant reconciling items or significant movements from 2015.

197

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statements                           
B5 Tax charge continued

(b) Reconciliation of effective tax rate continued
Other operations
The £26 million reconciling item ‘deductions not allowable for tax purposes’ primarily relates to non-tax deductible foreign exchange 
movements on debt instruments. 

Asia
insurance
operations

US
insurance
operations

UK
insurance
operations

Other
operations

Attributable
to
shareholders

Attributable
 to
policyholders

2015  £m

Operating profit (loss) based on 

longer-term investment returns

Non-operating loss

Profit (loss) before tax

Expected tax rate

Tax at the expected rate
Effects of recurring tax 
reconciliation items:
Income not taxable or 

taxable at concessionary 
rates

Deductions not allowable 

for tax purposes 

Items related to taxation of 
life insurance businesses

Deferred tax adjustments
Effect of results of joint 

ventures and associates
Irrecoverable withholding 

taxes

Other

Total

Effects of non-recurring tax 
reconciliation items:
Adjustments to tax charge 
in relation to prior years
Movements in provisions for 

open tax matters

Impact of changes in local 
statutory tax rates

Total 

1,171
(135)

1,036

24%
249

(42)

15

(20)
10

(37)

–
(4)

(78)

5

(6)

(5)

(6)

Total actual tax charge (credit)

165

1,691
(492)

1,199

35%
420

(10)

5

(113)
–

–

–
(1)

(65)

–

–

(65)

236

Analysed into:

Tax on operating profit based 
on longer-term investment 
returns

Tax on non-operating profit

Actual tax rate:

Operating profit based on 
longer-term investment 
returns

Including non-recurring tax 

reconciling items

Excluding non-recurring tax 

reconciling items

Total profit

198

170
(5)

408
(172)

15%

15%
16%

24%

28%
20%

(119)

11

1,195
(120)

1,075

20%
215

(88)
(74)

(162)

20%
(32)

3,969
(821)

3,148

27%
852

n/a
n/a

173

100%
173

(2)

7

–
–

–

–
6

(7)

–

(16)

(23)

203

227
(24)

19%

21%
19%

(9)

6

–
(11)

(13)

28
2

3

–

(5)

(1)

(6)

(35)

(19)
(16)

22%

15%
22%

(63)

33

(133)
(1)

(50)

28
3

(183)

(67)

(11)

(22)

(100)

569

786
(217)

20%

22%
18%

173

n/a
n/a

n/a

n/a
100%

Total

n/a
n/a

3,321

31%
1,025

(63)

33

(133)
(1)

(50)

28
3

(183)

(67)

(11)

(22)

(100)

742

n/a
n/a

n/a

n/a
22%

Prudential plc  Annual Report 2016 www.prudential.co.ukB Earnings performanceContinued 
 
B6 Earnings per share

Based on operating profit based on longer-term 

investment returns

Short-term fluctuations in investment returns on 

shareholder-backed business

Loss attaching to held for sale Korea life business
Amortisation of acquisition accounting 

adjustments 

Based on profit for the year

Based on operating profit based on longer-term 

investment returns

Short-term fluctuations in investment returns on 

shareholder-backed business

Profit attaching to held for sale Korea life business
Cumulative exchange loss on the sold Japan life 
business recycled from other comprehensive 
income

Amortisation of acquisition accounting 

adjustments 

Based on profit for the year

Note

B1.2

D1

Note

B1.2

D1

Before
 tax
  B1.1
£m

Tax

  B5
£m

2016

Net of tax

Basic 
earnings
 per share

Diluted
 earnings
 per share

£m

  Pence

  Pence

4,256

(894)

3,362

131.3p

131.2p

(1,678)
(227)

(76)

2,275

Before
 tax
  B1.1
£m

519
(4)

25

(354)

Tax

  B5
£m

(1,159)
(231)

(45.3)p
(9.0)p

(51)

1,921

(2.0)p

75.0p

(45.2)p
(9.0)p

(2.0)p

75.0p

2015*

Net of tax

Basic 
earnings
 per share

Diluted
 earnings
 per share

£m

  Pence

  Pence

3,969

(786)

3,183

124.6p

124.5p

(755)
56

(46)

(76)

206
(14)

–

25

(549)
42

(21.5)p
1.7p

(21.5)p
1.7p

(46)

(51)

(1.8)p

(1.8)p

(2.0)p

101.0p

(2.0)p

100.9p

3,148

(569)

2,579

* To facilitate comparisons of operating profit based on longer-term investment returns that reflect the Group’s retained operations, the results attributable to the held for sale Korea life 

business are included separately within the supplementary analysis of profit above.

Earnings per share are calculated based on earnings attributable to ordinary shareholders, after related tax and non-controlling interests.
The weighted average number of shares for calculating earnings per share, which excludes those held in employee share trusts and 

consolidated unit trusts and OEICs, is set out as below: 

Weighted average number of shares for calculation of:

Basic earnings per share
Shares under option at end of year
Number of shares that would have been issued at fair value on assumed option price

Diluted earnings per share

2016
  (millions)

2015
  (millions)

2,560
7
(5)

2,562

2,553
9
(6)

2,556

199

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsB7 Dividends

Dividends relating to reporting year:
First interim ordinary dividend
Second interim ordinary dividend
Special dividend

Total

Dividends paid in reporting year:

Current year first interim ordinary dividend
Second interim ordinary dividend/final ordinary dividend for prior year
Special dividend

Total

2016

  Pence 
  per share

12.93p 
30.57p 
– 

43.50p 

12.93p 
26.47p 
10.00p 

49.40p 

£m

333
789
–

1,122

332
679
256

1,267

2015

  Pence 
  per share

12.31p 
26.47p 
10.00p 

48.78p 

12.31p 
25.74p 
–

38.05p 

£m

315
681
257

1,253

315
659
–

974

Dividend per share 
For the year ended 31 December 2015 the second interim ordinary dividend of 26.47 pence per ordinary share and the special dividend 
of 10.00 pence per ordinary share were paid to eligible shareholders on 20 May 2016. The 2016 first interim ordinary dividend of 
12.93 pence per ordinary share was paid to eligible shareholders on 29 September 2016. 

The second interim ordinary dividend for the year ended 31 December 2016 of 30.57 pence per share will be paid on 19 May 2017 in 

sterling to shareholders on the principal register and the Irish branch register at 6.00pm (BST) on 31 March 2017 (Record Date), and in 
Hong Kong dollars to shareholders on the Hong Kong branch register at 4.30pm Hong Kong time on the Record Date (HK Shareholders). 
Holders of US American Depositary Receipts (US Shareholders) will be paid their dividends in US dollars on or about 26 May 2017. The 
second interim ordinary dividend will be paid on or about 26 May 2017 in Singapore dollars to shareholders with shares standing to the 
credit of their securities accounts with The Central Depository (Pte.) Limited (CDP) at 5.00pm Singapore time on the Record Date (SG 
Shareholders). The dividend payable to the HK Shareholders will be translated using the exchange rate quoted by the WM Company at 
the close of business on 13 March 2017. The exchange rate at which the dividend payable to the SG Shareholders will be translated into 
Singapore dollars, will be determined by CDP. 

Shareholders on the principal register and Irish branch register will be able to participate in a Dividend Reinvestment Plan. 

200

Prudential plc  Annual Report 2016 www.prudential.co.ukB Earnings performanceContinued 
Note

C5(a)

Asia
  C2.1

245

US
  C2.2

UK
  C2.3

Prudential
Capital

M&G

–

153

1,153

Unallo-
cated
to a 
segment
(central
opera-
tions)

Elimin-
ation
of intra-
group
debtors
and 
creditors

Eastspring
Invest-
ments

C  Balance sheet notes   

C1 Analysis of Group statement of financial position by segment

(a) Position as at 31 December 2016

Insurance operations

Asset management

2016  £m

By operating segment

Assets
Goodwill
Deferred acquisition  
costs and other 
intangible assets 
Property, plant and 
equipment
Reinsurers’ share  
of insurance  
contract liabilities

Deferred tax assets
Current tax recoverable
Accrued investment 

income note (i)
Other debtors note (i)
Investment properties
Investment in joint ventures 

and associates 
accounted for using  
the equity method

Loans
Equity securities and 
portfolio holdings 
in unit trusts
Debt securities
Derivative assets
Other investments
Deposits
Assets held for sale
Cash and cash 

equivalents note (ii) 

Total assets

C5(b)

2,316

8,323

121

237

107

343

C8.1

C8.2

1,539
98
29

521
2,633
5

7,224
3,861
95

2,590
146
283

549
295
6

1,915
2,447
14,635

D6

C3.3

688
1,303

–
9,735

409
3,572

23,581 120,747
40,745
36,546
834
47
987
–
–
1,379
–
3,863

54,037
90,796
2,927
4,449
10,705
726

C3.2

D1

1,995

1,054

4,703

8

5

–
23
25

6
880
–

39
–

140
–
–
24
–
–

354

76,909 194,692 194,943

2,657

US

16

4

10

–
118
6

79
293
–

–
–

–
–
–
5
49
–

81

661

–

–

–

–
8
2

20
788
–

–
563

–
2,359
124
–
–
–

1,451

5,315

61

3

3

–
9
–

28
53
–

137
–

18
–
–
–
46
–

162

520

Group
total

1,628

10,807

743

10,051
4,315
440

3,153
3,019
14,646

–

46

24

–
52
–

–

–

–

(1,302)
–
–

35

–
5,620 (9,990)
–

–

–
–

29
12
4
–
6
–

–
–

1,273
15,173

– 198,552
– 170,458
3,936
–
5,465
–
12,185
–
4,589
–

265

–

10,065

6,093 (11,292) 470,498

201

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC1  Analysis of Group statement of financial position by segment continued

(a) Position as at 31 December 2016 continued

Insurance operations

Asset management

2016  £m

By operating segment

Note

Asia
  C2.1

US
  C2.2

UK
  C2.3

Prudential
Capital

M&G

Eastspring
Invest-
ments

US

Unallo-
cated
to a 
segment
(central
opera-
tions)

Elimin-
ation
of intra-
group
debtors
and 
creditors

Group
total

Equity and liabilities

Total equity

Liabilities
Insurance contract liabilities
Investment contract 
liabilities with 
discretionary 
participation features

Investment contract 
liabilities without 
discretionary 
participation features

Unallocated surplus of 
with-profits funds

Core structural borrowings 
of shareholder-financed 
operations

Operational borrowings 

attributable to 
shareholder-financed 
operationsnote (iv)

Borrowings attributable to 
with-profits operations
Obligations under funding, 
securities lending and 
sale and repurchase 
agreements

Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds
Deferred tax liabilities
Current tax liabilities
Accruals, deferred income 
and other liabilities note (iii)

Provisions
Derivative liabilities
Liabilities held for sale

Total liabilities

4,993

5,204

5,999

1,820

22

204

383

(3,958)

–

14,667

C4.1

54,417 174,328

88,993

C4.1

347

–

52,490

C4.1

254

3,298

16,171

C4.1

2,667

–

11,650

C6.1

–

202

–

C6.2(a)

C6.2(b)

19

4

480

167

–

1,345

–

3,534

1,497

–

–

–

–

–

–

–

–

C8.1

C8.2

C11

C3.4

D1

3,093
935
113

5,887
157
265
3,758

–
2,831
–

4,749
2
64
–

5,594
1,577
447

6,176
442
1,860
535

71,916 189,488 188,944

–
15
64

553
205
–
–

837

–

–

–

–

275

–

–

–

–
–
7

–

–

–

–

–

–

–

–

–
1
–

4,396
–
615
–

5,293

5,315

455
1
–
–

457

661

–

–

–

–

–

–

–

–

–
–
12

53
72
–
–

–

(1,302) 316,436

–

–

–

6,321

1,651

–

–

–
11
6

–

52,837

–

–

–

–

–

–

–
–
–

19,723

14,317

6,798

2,317

1,349

5,031

8,687
5,370
649

1,546 (9,990)
–
–
–

68
448
–

13,825
947
3,252
4,293

137 10,051 (11,292) 455,831

520

6,093 (11,292) 470,498

Total equity and liabilities

76,909 194,692 194,943

2,657

202

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedUnallo-
cated
to a 
segment
(central
opera-
tions)

Elimin-
ation
of intra-
group
debtors
and 
creditors

Eastspring
Invest-
ments

61

–

47

115

–

–

–

– (1,261)
–
33
–
(3)

31

–
4,743 (8,881)
–

–

Group
total

1,648

8,472

1,197

7,903
2,819
477

2,751
1,955
13,422

(b) Position as at 31 December 2015

Insurance operations

Asset management

2015  £m

By operating segment

Note

Asia
  C2.1

US
  C2.2

UK
  C2.3

Prudential
Capital

M&G

Assets
Goodwill
Deferred acquisition  
costs and other 
intangible assets 
Property, plant and 
equipment
Reinsurers’ share  
of insurance  
contract liabilities

Deferred tax assets
Current tax recoverable
Accrued investment 

income note (i)
Other debtors note (i)
Investment properties
Investment in joint ventures 

and associates 
accounted for using  
the equity method

Loans
Equity securities and 
portfolio holdings  
in unit trusts
Debt securities
Derivative assets
Other investments
Deposits
Assets held for sale
Cash and cash 

equivalents note (ii)

Total assets

C5

233

–

185

1,153

2,145

6,168

73

192

91

798

C8.1

797
66
34

505
2,212
5

6,211
2,448
307

2,156
132
135

473
22
5

1,622
2,498
13,412

475
1,084

–
7,418

434
3,571

18,532
28,292
57
–
773
–

91,216
34,071
905
810
–
–

47,593
83,101
1,930
3,556
11,226
2

16

7

–
30
–

6
672
–

29
–

70
–
–
15
–
–

–

–

–

–
8
1

28
577
–

–
885

–
2,204
65
9
–
–

2,064

1,405

2,880

430

415

US

16

3

9

–
95
3

66
63
–

–
–

–
–
–
5
50
–

79

2

3

–
7
–

20
49
–

96
–

15
–
–
–
39
–

130

422

57,347 151,651 175,322

2,428

4,192

389

–
–

27
3
1
–
–
–

379

–
–

–
–
–
–
–
–

–

1,034
12,958

157,453
147,671
2,958
4,395
12,088
2

7,782

5,376 (10,142)

386,985

203

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC1  Analysis of Group statement of financial position by segment continued 

(b) Position as at 31 December 2015 continued

Insurance operations

Asset management

2015  £m

By operating segment

Note

Asia
  C2.1

US
  C2.2

UK
  C2.3

Prudential
Capital

M&G

Eastspring
Invest-
ments

US

Unallo-
cated
to a 
segment
(central
opera-
tions)

Elimin-
ation
of intra-
group
debtors
and 
creditors

Group
total

3,957

4,154

5,140

1,774

70

182

306

(2,627)

–

12,956

Equity and liabilities

Total equity

Liabilities
Insurance contract liabilities
Investment contract 
liabilities with 
discretionary 
participation features

Investment contract 
liabilities without 
discretionary 
participation features

Unallocated surplus of 
with-profits funds

Core structural borrowings 
of shareholder-financed 
operations

Operational borrowings 

attributable to 
shareholder-financed 
operations

Borrowings attributable to 
with-profits operations
Obligations under funding, 
securities lending and 
sale and repurchase 
agreements

Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds
Deferred tax liabilities
Current tax liabilities
Accruals, deferred income 
and other liabilities note (iii)

Provisions
Derivative liabilities

Total liabilities

42,084 136,129

83,801

251

–

42,708

181

2,784

15,841

2,553

–

10,543

169

–

–

–

–

–

–

–

–

–

66

–

179

1,332

10

–

–

1,914

1,651

–

200

2,802
734
50

4,476
119
140

22
2,086
3

4,069
6
249

5,049
1,162
203

5,430
158
2,125

53,390 147,497 170,182

–
15
34

404
190
1

654

–

–

–

–

275

–

–

–
–
4

3,361
–
282

4,122

4,192

–

–

–

–

–

–

–

–

–
2
–

204
1
–

207

389

–

–

–

–

–

–

–

–

–
–
12

51
53
–

116

422

– (1,261)

260,753

–

–

–

4,567

1,705

–

–

–
11
19

–

–

–

–

–

–

–

–
–
–

1,302 (8,881)
–
–

77
322

42,959

18,806

13,096

5,011

1,960

1,332

3,765

7,873
4,010
325

10,416
604
3,119

8,003 (10,142)

374,029

5,376 (10,142)

386,985

Total equity and liabilities

57,347 151,651 175,322

2,428

204

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedNotes
(i) 

Accrued investment income and other debtors

Interest receivable
Other

Total accrued investment income 

Other debtors comprises:
Amounts due from
Policyholders
Intermediaries
Reinsurers

  Other

Total other debtors

Total accrued investment income and other debtors

Analysed as:

Expected to be settled within one year
Expected to be settled after one year

Total accrued investment income and other debtors

(ii) 

Cash and cash equivalents

Cash
Cash equivalents

Total cash and cash equivalents

Analysed as:
  Held centrally and available for general use by the Group
  Other funds not available for general use by the Group, including funds held for the benefit of policyholders

Total cash and cash equivalents

2016  £m 

2015  £m 

1,975
1,178

3,153

403
6
90
2,520

3,019

6,172

5,548
624

6,172

1,895
856

2,751

332
14
82
1,527

1,955

4,706

4,273
433

4,706

2016  £m

2015  £m

5,581
4,484

10,065

247
9,818

10,065

5,030
2,752

7,782

365
7,417

7,782

The Group’s cash and cash equivalents are held in the following currencies: pounds sterling 38 per cent, US dollars 25 per cent, Euro 20 per cent and other currencies 17 per cent 
(2015: pounds sterling 30 per cent, US dollars 36 per cent, Euro 12 per cent and other currencies 22 per cent).

(iii)  Accruals, deferred income and other liabilities

Accruals and deferred income
Other creditors
Creditors arising from direct insurance and reinsurance operations
Interest payable
Funds withheld under reinsurance of the REALIC business
Other items

Total other liabilities

(iv)  Central operations borrowings, in respect of Prudential Capital’s short-term fixed income security programme 

Commercial paper
Medium Term Notes

Total intra-group debt represented by operational borrowings at Group level

2016  £m

2015  £m

1,150
6,788
2,520
90
2,851
426

952
4,876
1,828
70
2,347
343

13,825

10,416

2016  £m

2015  £m

1,052
599

1,651

1,107
598

1,705

205

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statements 
 
 
 
 
C2 Analysis of segment statement of financial position by business type

C2.1 Asia insurance operations

Assets
Goodwill
Deferred acquisition costs and other 

intangible assets 

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors
Investment properties
Investment in joint ventures and associates 
accounted for using the equity method

Loans
Equity securities and portfolio holdings 

in unit trusts
Debt securities
Derivative assets
Deposits
Assets held for sale
Cash and cash equivalents

Total assets

Total equity

Liabilities
Insurance contract liabilities
Investment contract liabilities with discretionary 

participation features

Investment contract liabilities without 
discretionary participation features
Unallocated surplus of with-profits funds
Operational borrowings attributable to 
shareholder-financed operations
Borrowings attributable to with-profits 

operations

Net asset value attributable to unit holders of 
consolidated unit trusts and similar funds

Deferred tax liabilities
Current tax liabilities
Accruals, deferred income and other liabilities
Provisions
Derivative liabilities
Liabilities held for sale

Total liabilities

Total equity and liabilities

Note

With-profits
business

31 Dec 2016  £m

Unit-linked
assets and
liabilities

31 Dec
2015  £m

Other
business

Total

Total

–

28
89
43
–
–
238
1,960
–

–
690

10,737
21,861
27
319
–
816

36,808

–

–

–
–
–
–
2
49
147
–

–
–

11,439
3,321
–
403
2,877
222

18,460

–

245

2,288
32
1,496
98
27
234
526
5

688
613

1,405
11,364
20
657
986
957

21,641

4,993

245

2,316
121
1,539
98
29
521
2,633
5

688
1,303

23,581
36,546
47
1,379
3,863
1,995

76,909

4,993

233

2,145
73
797
66
34
505
2,212
5

475
1,084

18,532
28,292
57
773
–
2,064

57,347

3,957

28,221

14,035

12,161

54,417

42,084

347

–
2,667

–

4

1,770
639
35
2,837
65
223
–

36,808

36,808

–

254
–

12

–

1,144
25
–
108
–
5
2,877

18,460

18,460

–

–
–

7

–

179
271
78
2,942
92
37
881

16,648

21,641

347

254
2,667

19

4

3,093
935
113
5,887
157
265
3,758

71,916

76,909

251

181
2,553

–

–

2,802
734
50
4,476
119
140
–

53,390

57,347

C3.3

C3.2

D1

C4.1

C4.1

D1

Note
The statement of financial position for with-profits business comprises the with-profits assets and liabilities of the Hong Kong, Malaysia and Singapore operations. Assets and liabilities 
of other participating business are included in the column for ‘Other business’.

206

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedC2.2 US insurance operations

Assets
Deferred acquisition costs and other intangible assets 
Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors
Investment properties
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Derivative assets
Other investments
Cash and cash equivalents 

Total assets

Total equity

Liabilities
Insurance contract liabilities
Investment contract liabilities without discretionary 

participation features

Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed 

operations

Obligations under funding, securities lending and sale and 

repurchase agreements

Net asset value attributable to unit holders of consolidated  

unit trusts and similar funds

Deferred tax liabilities
Current tax liabilities
Accruals, deferred income and other liabilities
Provisions
Derivative liabilities

Total liabilities

Total equity and liabilities

Note

C3.3

C3.2

C4.1

31 Dec 2016  £m

Variable 
annuity
 separate 
account 
 assets and 
 liabilities 

Fixed annuity,
GIC and other
business

31 Dec
2015  £m

Total

Total

–
–
–
–
–
–
–
–
–
120,411
–
–
–
–

120,411

–

8,323
237
7,224
3,861
95
549
295
6
9,735
336
40,745
834
987
1,054

74,281

5,204

8,323
237
7,224
3,861
95
549
295
6
9,735
120,747
40,745
834
987
1,054

194,692

5,204

6,168
192
6,211
2,448
307
473
22
5
7,418
91,216
34,071
905
810
1,405

151,651

4,154

120,411

53,917

174,328

136,129

–
–

–

–

–
–
–
–
–
–

3,298
202

480

3,534

–
2,831
–
4,749
2
64

3,298
202

480

3,534

–
2,831
–
4,749
2
64

2,784
169

66

1,914

22
2,086
3
4,069
6
249

120,411

120,411

69,077

74,281

189,488

194,692

147,497

151,651

207

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C2.3 UK insurance operations

By operating segment

Assets
Goodwill
Deferred acquisition costs and other intangible assets 
Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors
Investment properties
Investment in joint ventures and associates accounted 

for using the equity method

Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Derivative assets
Other investments
Deposits
Assets held for sale note (ii)
Cash and cash equivalents 

Total assets

Total equity

Liabilities 
Insurance contract liabilities
Investment contract liabilities with discretionary 

participation features

Investment contract liabilities without discretionary 

participation features

Unallocated surplus of with-profits funds
Operational borrowings attributable to shareholder-

financed operations

Borrowings attributable to with-profits operations
Obligations under funding, securities lending and sale and 

repurchase agreements

Net asset value attributable to unit holders of consolidated 

unit trusts and similar funds

Deferred tax liabilities
Current tax liabilities
Accruals deferred income and other liabilities
Provisions
Derivative liabilities
Liabilities held for sale note (ii)

Total liabilities

Total equity and liabilities

31 Dec 2016  £m

Other funds and subsidiaries

31 Dec 
2015  £m

With-
profits 
sub-funds
note (i)

Unit-
linked
assets and
liabilities

Note

Annuity
 and
other
 long-term
business

Total 

 Total

 Total

153
25
325
1,352
82
1
1,227
1,436
12,391

409
1,892
38,803
48,936
2,388
4,443
8,464
726
3,209

–
–
–
134
–
–
101
322
661

–
–
15,183
6,277
14
5
1,009
–
694

–
82
18
1,104
64
282
587
689
1,583

–
1,680
51
35,583
525
1
1,232
–
800

–
82
18
1,238
64
282
688
1,011
2,244

–
1,680
15,234
41,860
539
6
2,241
–
1,494

153
107
343
2,590
146
283
1,915
2,447
14,635

409
3,572
54,037
90,796
2,927
4,449
10,705
726
4,703

185
91
798
2,156
132
135
1,622
2,498
13,412

434
3,571
47,593
83,101
1,930
3,556
11,226
2
2,880

126,262

24,400

44,281

68,681 194,943

175,322

–

–

5,999

5,999

5,999

5,140

C3.3

C3.2

C4.1

49,001

6,029

33,963

39,992

88,993

83,801

C4.1

52,477

–

C4.1

C4.1

18
11,650

16,090
–

–
1,345

757

3,513
1,279
90
4,649
95
853
535

4
–

–

2,066
–
59
129
–
23
–

13

63
–

163
–

740

15
298
298
1,398
347
984
–

13

52,490

42,708

16,153
–

16,171
11,650

15,841
10,543

167
–

167
1,345

179
1,332

740

1,497

1,651

2,081
298
357
1,527
347
1,007
–

5,594
1,577
447
6,176
442
1,860
535

5,049
1,162
203
5,430
158
2,125
–

126,262

24,400

38,282

62,682 188,944

170,182

126,262

24,400

44,281

68,681 194,943

175,322

Includes the Scottish Amicable Insurance Fund which, at 31 December 2016, have total assets and liabilities of £6,101 million (2015: £6,230 million). The PAC with-profits sub-fund 
(WPSF) mainly contains with-profits business but it also contains some non-profit business (unit-linked, term assurances and annuities). The PAC with-profits fund includes 
£11.2 billion (2015: £10.8 billion) of non-profits annuities liabilities.
The assets and liabilities held for sale for the UK insurance operations at 31 December 2016 comprise the investment properties and consolidated venture investments of the PAC 
with-profits fund, for which the sales had been agreed but not yet completed at the year end.

Notes
(i) 

(ii) 

208

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C3.1 Group assets and liabilities – measurement
(a) Determination of fair value
The fair values of the financial instruments, for which fair valuation is required under IFRS, are determined by the use of current market 
bid prices for exchange-quoted investments or by using quotations from independent third parties such as brokers and pricing services, 
or by using appropriate valuation techniques.

The estimated fair value of derivative financial instruments reflects the estimated amount the Group would receive or pay in an arm’s 

length transaction. This amount is determined using quoted prices if exchange listed, quotations from independent third parties or 
valued internally using standard market practices. 

The loans and receivables have been shown net of provisions for impairment. The fair value of loans have been estimated from 

discounted cash flows expected to be received. The rate of discount used was the market rate of interest where applicable.

The fair value of investment properties is based on market values as assessed by professionally qualified external valuers or by the 

Group’s qualified surveyors. 

The fair value of the subordinated and senior debt issued by the parent company is determined using quoted prices from independent 

third parties.

The fair value of financial liabilities (other than derivative financial instruments) is determined using discounted cash flows of the 

amounts expected to be paid.

(b) Fair value measurement hierarchy of Group assets and liabilities
Assets and liabilities carried at fair value on the statement of financial position
The table below shows the assets and liabilities carried at fair value analysed by level of the IFRS 13 ‘Fair Value Measurement’ defined fair 
value hierarchy. This hierarchy is based on the inputs to the fair value measurement and reflects the lowest level input that is significant to 
that measurement. 

209

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C3.1 Group assets and liabilities – measurement continued
Financial instruments at fair value

Analysis of financial investments, net of derivative liabilities 

by business type

With-profits 
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other financial liabilities held 

at fair value

Group total
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Investment contract liabilities without discretionary participation features 

held at fair value

Net asset value attributable to unit holders of consolidated unit trusts and 

similar funds

Other financial liabilities held at fair value

Total financial instruments at fair value
Percentage of total

31 Dec 2016  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
 in active
 markets

Valuation 
based on
 significant 
observable
market inputs

Valuation 
based on
 significant 
unobservable 
market inputs

–
45,181
26,227
58
(51)

71,415
56%

146,637
5,136
6
(4)

151,775
97%

–
1,966
21,896
–
(9)

23,853
25%

–
3,669
43,880
3,357
(1,025)

49,881
40%

374
4,462
8
(24)

4,820
3%

276
3
67,915
1,492
(1,623)

68,063
71%

27
690
690
3,443
–

4,850
4%

22
–
5
–

27
0%

2,672
10
252
1,032
(516)

3,450
4%

27
49,540
70,797
6,858
(1,076)

126,146
100%

147,033
9,598
19
(28)

156,622
100%

2,948
1,979
90,063
2,524
(2,148)

95,366
100%

–
193,784
53,259
64
(64)

276
4,046
116,257
4,857
(2,672)

247,043

122,764

2,699
722
942
4,480
(516)

8,327

2,975
198,552
170,458
9,401
(3,252)

378,134

–

(16,425)

–

(16,425)

(4,217)
–

242,826
70%

(3,587)
(385)

102,367
29%

(883)
(2,851)

4,593
1%

(8,687)
(3,236)

349,786
100%

All assets and liabilities held at fair value are classified as fair value through profit or loss, except for £40,645 million 
(2015: £33,984 million) of debt securities classified as available-for-sale.

In addition to the financial instruments shown above, the assets and liabilities held for sale on the consolidated statement of financial 
position at 31 December 2016 in respect of Korea life business included a net financial instruments balance of £3,200 million, primarily for 
equity securities and debt securities. Of this amount, £2,763 million was classified as level 1 and £437 million as level 2.

210

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedAnalysis of financial investments, net of derivative liabilities 

by business type

With-profits 
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other financial liabilities held 

at fair value

Group total
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Investment contract liabilities without discretionary participation features 

held at fair value

Net asset value attributable to unit holders of consolidated unit trusts and 

similar funds

Other financial liabilities held at fair value

Total financial instruments at fair value
Percentage of total

Investment properties at fair value

2016

2015

31 Dec 2015  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
 in active
 markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

35,441
20,312
85
(110)

55,728
54%

116,691
4,350
5
(2)

121,044
96%

–
1,150
17,767
–
–

18,917
23%

3,200
40,033
1,589
(1,526)

43,296
42%

354
4,940
20
(16)

5,298
4%

255
10
59,491
1,378
(1,112)

60,022
73%

–
153,282
42,429
90
(112)

255
3,564
104,464
2,987
(2,654)

195,689

108,616

554
525
3,371
–

4,450
4%

22
–
4
–

26
0%

2,183
31
253
901
(353)

3,015
4%

2,183
607
778
4,276
(353)

7,491

39,195
60,870
5,045
(1,636)

103,474
100%

117,067
9,290
29
(18)

126,368
100%

2,438
1,191
77,511
2,279
(1,465)

81,954
100%

2,438
157,453
147,671
7,353
(3,119)

311,796

–

(16,022)

–

(16,022)

(5,782)
–

189,907
67%

(1,055)
(322)

91,217
32%

(1,036)
(2,347)

4,108
1%

(7,873)
(2,669)

285,232
100%

31 December  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
in active 
markets

Valuation 
based on 
significant 
observable 
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

–

–

–

–

14,646

13,422

14,646

13,422

211

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C3.1 Group assets and liabilities – measurement continued
Assets and liabilities at amortised cost for which fair value is disclosed 
The table below shows the assets and liabilities carried at amortised cost on the statement of financial position but for which fair value is 
disclosed in the financial statements. The assets and liabilities that are carried at amortised cost but where the carrying value 
approximates the fair value, are excluded from the analysis below.

31 Dec 2016  £m

Level 1

Level 2

Level 3

Quoted prices
(unadjusted) in
active markets

Valuation
based on
 significant
 observable
 market inputs

Valuation
 based on
 significant
 unobservable
 market inputs

Total
fair
value

Total
carrying
value

Assets
Loans note (i)

Liabilities
Investment contract liabilities without discretionary 

participation features

Core structural borrowings of shareholder-financed 

operations note (ii)

Operational borrowings attributable to shareholder-financed 

operations

Borrowings attributable to the with-profits funds
Obligations under funding, securities lending and sale and 

repurchase agreements

–

–

–

–
–

–

4,062

8,846

12,908

12,198

–

(3,333)

(3,333)

(3,298)

(7,220)

(2,313)
(1,220)

–

(7,220)

(6,798)

(4)
(133)

(2,317)
(1,353)

(2,317)
(1,349)

(1,926)

(3,140)

(5,066)

(5,031)

31 Dec 2015  £m

Level 1

Level 2

Level 3

Quoted prices
(unadjusted) in
active markets

Valuation
based on
 significant
 observable
 market inputs

Valuation
 based on
 significant
 unobservable
 market inputs

Total
fair
value

Total
carrying
value

Assets
Loans note (i)

Liabilities
Investment contract liabilities without discretionary 

participation features

Core structural borrowings of shareholder-financed 

operations note (ii)

Operational borrowings attributable to shareholder-financed 

operations

Borrowings attributable to the with-profits funds
Obligations under funding, securities lending and sale and 

repurchase agreements

–

–

–

–
–

–

3,423

7,621

11,044

10,520

–

(2,820)

(2,820)

(2,784)

(5,419)

(1,956)
(1,270)

–

(5,419)

(5,011)

(4)
(74)

(1,960)
(1,344)

(1,960)
(1,332)

(2,040)

(1,735)

(3,775)

(3,765)

Notes
(i) 
(ii) 

Loans and receivables are reported net of allowance for loan losses of £15 million (2015: £10 million).
As at 31 December 2016, £306 million (2015: £481 million) of convertible bonds were included in debt securities and £1,455 million (2015: £1,217 million) were included in 
borrowings.

The fair value of the assets and liabilities in the table above, with the exception of the subordinated and senior debt issued by the parent 
company, has been estimated from the discounted cash flows expected to be received or paid. Where appropriate, the observable 
market interest rate has been used and the assets and liabilities are classified within level 2. Otherwise, they are included as level 3 assets 
or liabilities. 

The fair value included for the subordinated and senior debt issued by the parent company is determined using quoted prices from 

independent third parties. 

212

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued(c) Valuation approach for level 2 fair valued assets and liabilities
A significant proportion of the Group’s level 2 assets are corporate bonds, structured securities and other non-national government debt 
securities. These assets, in line with market practice, are generally valued using independent pricing services or third-party broker 
quotes. These valuations are determined using independent external quotations from multiple sources and are subject to a number of 
monitoring controls, such as monthly price variances, stale price reviews and variance analysis on prices achieved on subsequent trades.
Pricing services, where available, are used to obtain the third-party broker quotes. Where pricing services providers are used, a single 

valuation is obtained and applied.

When prices are not available from pricing services, quotes are sourced directly from brokers. Prudential seeks to obtain a number of 

quotes from different brokers so as to obtain the most comprehensive information available on their executability. Where quotes are 
sourced directly from brokers, the price used in the valuation is normally selected from one of the quotes based on a number of factors, 
including the timeliness and regularity of the quotes and the accuracy of the quotes considering the spreads provided. The selected 
quote is the one which best represents an executable quote for the security at the measurement date.

Generally, no adjustment is made to the prices obtained from independent third parties. Adjustment is made in only limited 

circumstances, where it is determined that the third-party valuations obtained do not reflect fair value (eg either because the value is 
stale and/or the values are extremely diverse in range). These are usually securities which are distressed or that could be subject to a debt 
restructure or where reliable market prices are no longer available due to an inactive market or market dislocation. In these instances, 
prices are derived using internal valuation techniques including those as described below in this note with the objective of arriving at a 
fair value measurement that reflects the price at which an orderly transaction would take place between market participants on the 
measurement date. The techniques used require a number of assumptions relating to variables such as credit risk and interest rates. 
Examples of such variables include an average credit spread based on the corporate bond universe and the relevant duration of the asset 
being valued. Prudential determines the input assumptions based on the best available information at the measurement dates. Securities 
valued in such manner are classified as level 3 where these significant inputs are not based on observable market data.

Of the total level 2 debt securities of £116,257 million at 31 December 2016 (2015: £104,464 million), £12,708 million are valued 
internally (2015: £10,331 million). The majority of such securities are valued using matrix pricing, which is based on assessing the credit 
quality of the underlying borrower to derive a suitable discount rate relative to government securities of a comparable duration. Under 
matrix pricing, the debt securities are priced taking the credit spreads on comparable quoted public debt securities and applying these to 
the equivalent debt instruments factoring in a specified liquidity premium. The majority of the parameters used in this valuation 
technique are readily observable in the market and, therefore, are not subject to interpretation.

213

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC3 Assets and liabilities continued

C3.1 Group assets and liabilities – measurement continued
(d) Fair value measurements for level 3 fair valued assets and liabilities 
Reconciliation of movements in level 3 assets and liabilities measured at fair value 
The following table reconciles the value of level 3 fair valued assets and liabilities at 1 January 2016 to that presented at 
31 December 2016. 

Financial instruments at fair value 

£m

Total
gains/
losses
recorded
as other
compre-
hensive
income Purchases

Total
gains/
losses in
income
statement

Sales

Settled

Issued

Transfers
 into
 level 3

Transfers 
out of
level 3

At
 31 Dec

2

59
85

427

(20)
11

443
–

–

153
185

720
–

–

(123)

210

(133)
(75)

(1,002)
–

(9)
(37)

–
–

–
–

–
–

–

65
–

73
–

–

2,699

–
(5)

722
942

(389)
–

4,480
(516)

4,276
(353)

359
(163)

7,491

342

861

1,058

(1,210)

(169)

210

138

(394)

8,327

(1,036)
(2,347)

(18)
(4)

(2)
(457)

–
–

24
–

271
259

(122)
(302)

–
–

–
–

(883)
(2,851)

At
 1 Jan

2,183

607
778

2016
Loans
Equity securities and portfolio 

holdings in unit trusts

Debt securities
Other investments (including 

derivative assets)
Derivative liabilities

Total financial investments, net 

of derivative liabilities
Net asset value attributable to 
unit holders of consolidated 
unit trusts and similar funds

Other financial liabilities

Total financial instruments at 

fair value

4,108

320

402

1,058

(1,186)

361

(214)

138

(394)

4,593

2015
Loans
Equity securities and portfolio 

holdings in unit trusts

Debt securities
Other investments (including 

derivative assets)
Derivative liabilities

Total financial investments, net 

of derivative liabilities
Net asset value attributable to 
unit holders of consolidated 
unit trusts and similar funds

Other financial liabilities

Total financial instruments at 

2,025

2

119

747
790

4,028
(338)

52
(75)

213
(15)

3
1

68
–

–

32
243

547
–

–

(168)

205

(143)
(259)

(700)
–

–
–

–
–

–
–

–
–

–

4
82

120
–

–

2,183

(88)
(4)

607
778

–
–

4,276
(353)

7,252

177

191

822

(1,102)

(168)

205

206

(92)

7,491

(1,291)
(2,201)

(160)
(3)

(1)
(128)

(5)
–

9
–

412
218

–
(233)

–
–

–
–

(1,036)
(2,347)

fair value

3,760

14

62

817

(1,093)

462

(28)

206

(92)

4,108

214

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedOf the total net gains and losses in the income statement of £320 million (2015: £14 million), £242 million (2015: £67 million) relates to net 
unrealised gains of financial instruments still held at the end of the year, which can be analysed as follows:

Equity securities
Debt securities
Other investments 
Derivative liabilities
Net asset value attributable to unit holders of consolidated unit trusts and similar funds
Other financial liabilities

Total

Other assets at fair value – investment properties 

£m

2016  £m

2015  £m

8
71
182
–
(18)
(1)

242

94
(12)
160
(15)
(160)
–

67

Total
gains/
losses in
income
statement

273

537

At
 1 Jan

13,422

12,764

Total
gains/
losses
in other
compre-
hensive
income

97

21

2016

2015

Purchases

1,527

757

Transfers
 into
 level 3

Transfers 
out of
level 3

–

5

(41)

–

Sales

(632)

(662)

At
 31 Dec

14,646

13,422

Of the total net gains and losses in the income statement of £273 million (2015: £537 million), £286 million (2015: £505 million) relates to 
net unrealised gains of investment properties still held at the end of the year.

Valuation approach for level 3 fair valued assets and liabilities
Financial instruments at fair value
Investments valued using valuation techniques include financial investments which, by their nature, do not have an externally quoted 
price based on regular trades, and financial investments for which markets are no longer active as a result of market conditions eg market 
illiquidity. The valuation techniques used include comparison to recent arm’s length transactions, reference to other instruments that are 
substantially the same, discounted cash flow analysis, option adjusted spread models and, if applicable, enterprise valuation. These 
techniques may include a number of assumptions relating to variables such as credit risk and interest rates. Changes in assumptions 
relating to these variables could positively or negatively impact the reported fair value of these instruments. When determining the 
inputs into the valuation techniques used priority is given to publicly available prices from independent sources when available, but 
overall the source of pricing is chosen with the objective of arriving at a fair value measurement that reflects the price at which an orderly 
transaction would take place between market participants on the measurement date.

The fair value estimates are made at a specific point in time, based upon available market information and judgements about the 

financial instruments, including estimates of the timing and amount of expected future cash flows and the credit standing of 
counterparties. Such estimates do not reflect any premium or discount that could result from offering for sale at one time the Group’s 
entire holdings of a particular financial instrument, nor do they consider the tax impact of the realisation of unrealised gains or losses from 
selling the financial instrument being fair valued. In some cases the disclosed value cannot be realised in immediate settlement of the 
financial instrument. 

In accordance with the Group’s risk management framework, the estimated fair value of derivative financial instruments valued 

internally using standard market practices are subject to assessment against external counterparties’ valuations.

At 31 December 2016, the Group held £4,593 million (2015: £4,108 million) of net financial instruments at fair value within level 3. This 

represents 1 per cent (2015: 1 per cent) of the total fair valued financial assets net of fair valued financial liabilities.

Included within these amounts were loans of £2,672 million at 31 December 2016 (2015: £2,183 million), measured as the loan 

outstanding balance, attached to REALIC and held to back the liabilities for funds withheld under reinsurance arrangements. The funds 
withheld liability of £2,851 million at 31 December 2016 (2015: £2,347 million) was also classified within level 3, accounted for on a fair 
value basis being equivalent to the carrying value of the underlying assets. 

215

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C3.1 Group assets and liabilities – measurement continued 
Excluding the loans and funds withheld liability under REALIC’s reinsurance arrangements as described above, which amounted to 
a net liability of £(179) million (2015: £(164) million), the level 3 fair valued financial assets net of financial liabilities were £4,772 million 
(2015: £4,272 million). Of this amount, a net asset of £72 million (2015: net liability of £(77) million) was internally valued, representing 
less than 0.1 per cent of the total fair valued financial assets net of financial liabilities (2015: less than 0.1 per cent). Internal valuations 
are inherently more subjective than external valuations. Included within the internally valued net asset/liability were:

(a)    Debt securities of £422 million (2015: £381 million), which were either valued on a discounted cash flow method with an internally 

developed discount rate or on external prices adjusted to reflect the specific known conditions relating to these securities 
(eg distressed securities or securities which were being restructured). 

(b)  Private equity and venture investments of £956 million (2015: £852 million) which were valued internally based on management 
information available for these investments. These investments were principally held by consolidated investment funds that are 
managed on behalf of third parties. 

(c)  Liabilities of £(883) million (2015: £(1,013) million) for the net asset value attributable to external unit holders in respect of the 

consolidated investment funds, that are non-recourse to the Group. These liabilities are valued by reference to the underlying assets.
(d)  Derivative liabilities of £(516) million (2015: £(353) million) which are valued internally using standard market practices but are subject 

to independent assessment against external counterparties’ valuations.

(e)   Other sundry individual financial investments of £93 million (2015: £56 million). 

Of the internally valued net asset referred to above of £72 million (2015: net liability of £(77) million):

(a)  A net asset of £315 million (2015: £29 million) was held by the Group’s participating funds and therefore shareholders’ profit and 

equity are not impacted by movements in the valuation of these financial instruments. 

(b)  A net liability of £(243) million (2015: £(106) million) was held to support non-linked shareholder-backed business. If the value of all 

the level 3 instruments held to support non-linked shareholder-backed business valued internally was varied downwards by 
10 per cent, the change in valuation would be £24 million (2015: £11 million), which would reduce shareholders’ equity by this amount 
before tax. Of this amount, a decrease of £24 million (2015: a decrease of £10 million) would pass through the income statement 
substantially as part of short-term fluctuations in investment returns outside of operating profit and no impact (2015: a decrease of 
£1 million) would be included as part of other comprehensive income, being unrealised movements on assets classified as available-
for-sale.

Other assets at fair value – investment properties
The investment properties of the Group are principally held by the UK insurance operations that are externally valued by professionally 
qualified external valuers using the Royal Institution of Chartered Surveyors (RICS) valuation standards. An ‘income capitalisation’ 
technique is predominantly applied for these properties. This technique calculates the value through the yield and rental value 
depending on factors such as the lease length, building quality, covenant and location. The variables used are compared to recent 
transactions with similar features to those of the Group’s investment properties. As the comparisons are not with properties that are 
virtually identical to the Group’s investment properties, adjustments are made by the valuers where appropriate to the variables used. 
Changes in assumptions relating to these variables could positively or negatively impact the reported fair value of the properties. 

(e) Transfers into and transfers out of levels 
The Group’s policy is to recognise transfers into and transfers out of levels as of the end of each half year reporting period except for 
material transfers which are recognised as of the date of the event or change in circumstances that caused the transfer. 

During 2016, the transfers between levels within the Group’s portfolio were primarily transfers from level 1 to level 2 of £455 million 
and transfers from level 2 to level 1 of £902 million. These transfers which relate to equity securities and debt securities arose to reflect 
the change in the observability of the inputs used in valuing these securities.

In addition, in 2016, the transfers into level 3 were £138 million and the transfers out of level 3 were £394 million. These transfers were 

between levels 3 and 2 and primarily for equity securities and debt securities.

(f) Valuation processes applied by the Group 
The Group’s valuation policies, procedures and analyses for instruments categorised as level 3 are overseen by business unit committees 
as part of the Group’s wider financial reporting governance processes. The procedures undertaken include approval of valuation 
methodologies, verification processes, and resolution of significant or complex valuation issues. In undertaking these activities the Group 
makes use of the extensive expertise of its asset management functions.

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Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedC3.2 Debt securities 
This note provides analysis of the Group’s debt securities, including asset-backed securities and sovereign debt securities.

(a) Credit rating
Debt securities are analysed below according to external credit ratings issued, with equivalent ratings issued by different ratings 
agencies grouped together. Standard and Poor’s ratings have been used where available, if this isn’t the case Moody’s and then Fitch 
have been used as alternatives. In the table below, AAA is the highest possible rating. Investment grade financial assets are classified 
within the range of AAA to BBB- ratings. Financial assets which fall outside this range are classified as below BBB-. Debt securities with 
no external credit rating are classified as ‘Other’.

Asia 

With-profits
Unit-linked
Non-linked shareholder-

backed

US

Non-linked shareholder-

backed

UK

With-profits
Unit-linked
Non-linked shareholder-

backed

Other operations

Total debt securities

Asia 

With-profits
Unit-linked
Non-linked shareholder-

backed

US

Non-linked shareholder-

backed

UK

With-profits
Unit-linked
Non-linked shareholder-

backed

Other operations

Total debt securities

AAA 

AA+ to AA-

A+ to A-

BBB+ to BBB-

Below BBB- 

Other

Total 

2016  £m

3,183
448

8,522
112

3,560
525

2,996
1,321

1,887
494

1,713
421

21,861
3,321

1,082

2,435

2,864

2,388

1,680

915

11,364

445

7,932

10,609

13,950

1,009

6,800

40,745

5,740
461

4,238
830

16,427

9,746
2,660

10,371
1,190

42,968

10,679
1,158

10,558
242

40,195

12,798
1,699

4,515
97

39,764

2015  £m

3,289
212

397
10

6,684
87

5,504
2

48,936
6,277

35,583
2,371

8,978

22,126

170,458

AAA 

AA+ to AA-

A+ to A-

BBB+ to BBB-

Below BBB- 

Other

Total 

2,050
333

700

1,209

5,657
1,101

4,760
1,686

6,212
404

2,626

5,563

8,318
1,842

9,022
119

2,463
420

1,919

2,238
1,050

1,736

1,879
203

1,223

1,493
399

16,335
2,809

944

9,148

8,767

11,623

832

6,077

34,071

9,557
1,164

8,735
285

12,241
1,999

4,994
101

2,673
272

384
14

6,089
103

4,190
2

44,535
6,481

32,085
2,207

17,496

34,106

33,310

35,982

7,480

19,297

147,671

The credit ratings, information or data contained in this report which are attributed and specifically provided by S&P, Moody’s and Fitch Solutions and their respective affiliates and 
suppliers (‘Content Providers’) is referred to here as the ‘Content’. Reproduction of any Content in any form is prohibited except with the prior written permission of the relevant party. 
The Content Providers do not guarantee the accuracy, adequacy, completeness, timeliness or availability of any Content and are not responsible for any errors or omissions (negligent or 
otherwise), regardless of the cause, or for the results obtained from the use of such Content. The Content Providers expressly disclaim liability for any damages, costs, expenses, legal 
fees, or losses (including lost income or lost profit and opportunity costs) in connection with any use of the Content. A reference to a particular investment or security, a rating or any 
observation concerning an investment that is part of the Content is not a recommendation to buy, sell or hold any such investment or security, nor does it address the suitability of an 
investment or security and should not be relied on as investment advice. 

217

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C3.2 Debt securities continued
Securities with credit ratings classified as ‘Other’ can be further analysed as follows:

Asia – non-linked shareholder-backed
Internally rated

Government bonds
Corporate bonds – rated as investment grade by local external ratings agencies
Other

Total Asia non-linked shareholder-backed

US
Implicit ratings of other US debt securities based on NAIC* valuations (see below)

NAIC 1
NAIC 2
NAIC 3-6

Total US

Mortgage-
backed
securities

Other
securities

2,587
8
12

2,607

2,172
1,901
120

4,193

2016  £m

2015  £m

63
757
95

915

2016
Total

4,759
1,909
132

6,800

162
481
301

944

2015
Total

4,334
1,594
149

6,077

* The Securities Valuation Office of the NAIC classifies debt securities into six quality categories ranging from Class 1 (the highest) to Class 6 (the lowest). Performing securities are 

designated as Classes 1 to 5 and securities in or near default are designated Class 6.

UK
Internal ratings or unrated

AAA to A-
BBB to B-
Below B- or unrated

Total UK

2016  £m

2015  £m

6,939
3,257
2,079

5,570
3,234
1,578

12,275

10,382

In addition to the debt securities shown above, the assets held for sale on the consolidated statement of financial position at 
31 December 2016 in respect of Korea life business included a debt securities balance of £652 million. 

(b) Additional analysis of US insurance operations debt securities

Corporate and government security and commercial loans:
Government
Publicly traded and SEC Rule 144A securities*
Non-SEC Rule 144A securities
Asset-backed securities (see note (e))

Total US debt securities†

2016  £m

2015  £m

5,856
25,992
4,576
4,321

40,745

4,242
21,776
3,733
4,320

34,071

* A 1990 SEC rule that facilitates the resale of privately placed securities under Rule 144A that are without SEC registration to qualified institutional investors. The rule was designed to 

develop a more liquid and efficient institutional resale market for unregistered securities.
† Debt securities for US operations included in the statement of financial position comprise:

Available-for-sale
Fair value through profit or loss:

Securities held to back liabilities for funds withheld under reinsurance arrangement

2016  £m

2015  £m

40,645

33,984

100

87

40,745

34,071

Realised gains and losses, including impairments, recorded in the income statement are as shown in note B1.2 of this report.

218

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued(c) Movements in unrealised gains and losses on Jackson available-for-sale securities
There was a movement in the statement of financial position value for debt securities classified as available-for-sale from a net unrealised 
gain of £592 million to a net unrealised gain of £676 million as analysed in the table below.

2016  £m

2015  £m

Assets fair valued at below book value

Book value*
Unrealised loss

Fair value (as included in statement of financial position)

Assets fair valued at or above book value

Book value*
Unrealised gain

Fair value (as included in statement of financial position)

Total

Book value*
Net unrealised gain

Fair value (as included in the footnote above in the overview table and the 

statement of financial position)

Foreign 
 exchange 
 translation

Changes in 
unrealised 
 appreciation†

Reflected as part 
of movement in other
 comprehensive income

(118)

116

230

(144)

112

(28)

14,617
(675)

13,942

25,352
1,351

26,703

39,969
676

40,645

The available-for-sale debt securities of Jackson are analysed into US Treasuries and other debt securities as follows:

US Treasuries

Book value*
Net unrealised (loss) gain

Fair value

Other debt securities

Book value*
Net unrealised gain

Fair value

Total debt securities
Book value*
Net unrealised gain

Fair value

* Book value represents cost/amortised cost of the debt securities.
† Translated at the average rate of US$1.3546: £1.00.

5,486
(412)

5,074

34,483
1,088

35,571

39,969
676

40,645

(30)

(436)

142

408

112

(28)

13,163
(673)

12,490

20,229
1,265

21,494

33,392
592

33,984

3,477
54

3,531

29,915
538

30,453

33,392
592

33,984

219

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statements 
C3 Assets and liabilities continued

C3.2 Debt securities continued
(d) US debt securities classified as available-for-sale in an unrealised loss position
(i) Fair value of securities as a percentage of book value
The following table shows the fair value of the debt securities in a gross unrealised loss position for various percentages of book value:

Between 90% and 100%
Between 80% and 90%
Below 80%:

Residential mortgage-backed securities – sub-prime
Commercial mortgage-backed securities
Other asset-backed securities
Government bonds
Corporates

Total

(ii) Unrealised losses by maturity of security

1 year to 5 years
5 years to 10 years
More than 10 years
Mortgage-backed and other debt securities

Total

2016  £m

2015  £m

Fair
value

Unrealised
loss

Fair
value

Unrealised
loss

12,326
1,598

(405)
(259)

11,058
902

–
8
9
–
1
18

–
(3)
(8)
–
–
(11)

4
–
9
–
517
530

13,942

(675)

12,490

(320)
(144)

(1)
–
(7)
–
(201)
(209)

(673)

2016  £m

2015  £m

(7)
(118)
(510)
(40)

(675)

(51)
(334)
(247)
(41)

(673)

(iii) Age analysis of unrealised losses for the periods indicated
The following table shows the age analysis of all the unrealised losses in the portfolio by reference to the length of time the securities have 
been in an unrealised loss position:

Less than 6 months
6 months to 1 year
1 year to 2 years
2 years to 3 years
More than 3 years

Total

Non-
investment
 grade

2016  £m

Investment
 grade

(3)
–
(4)
(2)
(2)

(11)

(599)
(2)
(27)
(1)
(35)

(664)

Non-
investment
 grade

2015  £m

Investment
 grade

(13)
(17)
(16)
(3)
(3)

(52)

(148)
(332)
(63)
(38)
(40)

(621)

Total

(602)
(2)
(31)
(3)
(37)

(675)

Total

(161)
(349)
(79)
(41)
(43)

(673)

Further, the following table shows the age analysis as at 31 December, of the securities whose fair values were below 80 per cent of the 
book value:

Age analysis

Less than 3 months
3 months to 6 months
More than 6 months

220

2016  £m

2015  £m

Fair 
value

Unrealised
loss

Fair 
value

Unrealised
loss

1
–
17

18

–
–
(11)

(11)

450
64
16

530

(165)
(34)
(10)

(209)

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued 
(e) Asset-backed securities
The Group’s holdings in Asset-Backed Securities (ABS), which comprise Residential Mortgage-Backed Securities (RMBS), Commercial 
Mortgage-Backed Securities (CMBS), Collateralised Debt Obligations (CDO) funds and other asset-backed securities, at 
31 December are as follows:

Shareholder-backed operations
Asia insurance operations note (i)
US insurance operations note (ii)
UK insurance operations (2016: 25% AAA, 40% AA) note (iii)
Asset management operations note (iv)

With-profits operations
Asia insurance operations note (i)
UK insurance operations (2016: 55% AAA, 17% AA) note (iii)

Total

Notes
(i) 

Asia insurance operations
The Asia insurance operations’ exposure to asset-backed securities is primarily held by the with-profits operations. Of the £357 million, 99 per cent 
(31 December 2015: 84 per cent) are investment grade. 

(ii)  US insurance operations

US insurance operations’ exposure to asset-backed securities at 31 December comprises:

RMBS 
RMBS sub-prime (2016: 2% AAA, 12% AA, 4% A)
Alt-A (2016: 3% AAA, 6% A)
Prime including agency (2016: 72% AA, 3% A)
CMBS (2016: 76% AAA, 16% AA, 5% A)
CDO funds (2016: 35% AAA, 5% AA, 23% A), including £nil exposure to sub-prime
Other ABS (2016: 21% AAA, 18% AA, 52% A), including £129 million exposure to sub-prime

Total

(iii)  UK insurance operations

2016  £m 

2015  £m 

130
4,321
1,464
771

6,686

357
5,177

5,534

111
4,320
1,531
911

6,873

262
4,600

4,862

12,220

11,735

2016  £m 

2015  £m 

180
177
675
2,234
50
1,005

4,321

191
191
902
2,403
52
581

4,320

The majority of holdings of the shareholder-backed business are UK securities and relate to PAC’s annuity business. Of the holdings of the with-profits operations, £1,623 million 
(2015: £1,140 million) relates to exposure to the US markets with the remaining exposure being primarily to the UK market. 

(iv)  Asset management operations

Asset management operations’ exposure to asset-backed securities is held by Prudential Capital with no sub-prime exposure. Of the £771 million, 95 per cent (2015: 95 per cent) 
are graded AAA.

(f) Group sovereign debt and bank debt exposure 
The Group exposures held by the shareholder-backed business and with-profits funds in sovereign debts and bank debt securities at 
31 December are analysed as follows: 

Exposure to sovereign debts 

Italy
Spain
France
Germany*
Other Eurozone

Total Eurozone
United Kingdom
United States†
Other, predominantly Asia

Total

2016  £m

2015  £m

Shareholder-
backed
 business 

With-profits
funds

Shareholder-
backed
 business 

With-profits
funds

56
33
22
573
83

767
5,510
6,861
3,979

61
18
–
329
33

441
2,868
9,008
2,079

55
1
19
409
62

546
4,997
3,911
3,368

60
17
–
358
44

479
1,802
6,893
1,737

17,117

14,396

12,822

10,911

* Including bonds guaranteed by the federal government.
† The exposure to the United States sovereign debt comprises holdings of the US, UK and Asia insurance operations. 

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C3 Assets and liabilities continued

C3.2 Debt securities continued
Exposure to bank debt securities

2016  £m

Senior debt

Subordinated debt

Shareholder-backed business

Covered 

Senior 

Italy
Spain
France
Germany
Netherlands
Other Eurozone

Total Eurozone
United Kingdom
United States
Other, predominantly Asia

Total 

With-profits funds 
Italy
Spain
France
Germany
Netherlands
Other Eurozone

Total Eurozone
United Kingdom
United States
Other, including Asia

Total 

–
148
28
46
–
–

222
536
–
17

775

–
153
8
96
–
–

257
544
–
312

1,113

32
22
53
4
44
19

174
318
2,494
511

3,497

62
60
140
18
189
31

500
400
1,851
1,035

3,786

Total
 senior
debt 

32
170
81
50
44
19

396
854
2,494
528

4,272

62
213
148
114
189
31

757
944
1,851
1,347

4,899

Tier 1

Tier 2

Total
sub-
ordinated
 debt

–
–
10
–
–
–

10
6
6
76

98

–
–
–
–
6
–

6
2
58
220

286

–
–
75
74
6
–

155
314
184
414

–
–
85
74
6
–

165
320
190
490

1,067

1,165

–
–
65
–
7
–

72
450
320
425

–
–
65
–
13
–

78
452
378
645

1,267

1,553

2016
Total
£m

32
170
166
124
50
19

561
1,174
2,684
1,018

5,437

62
213
213
114
202
31

835
1,396
2,229
1,992

6,452

2015
Total
£m

30
154
226
130
31
31

602
957
2,457
718

4,734

57
182
250
111
205
35

840
1,351
1,796
1,656

5,643

The tables above exclude assets held to cover linked liabilities and those of the consolidated unit trusts and similar funds. In addition, the 
tables above exclude the proportionate share of sovereign debt holdings of the Group’s joint venture operations. 

(g) Impairment of US available-for-sale debt securities and other financial assets
In accordance with the Group’s accounting policy set out in note A3.1, impairment reviews were performed for available-for-sale 
securities and loans and receivables. 

During the year ended 31 December 2016, net impairment charges of £(44) million (2015: £(35) million) were recognised for available-

for-sale securities and loans and receivables analysed as follows: 

Available-for-sale debt securities held by Jackson
Loans and receivables*

Net charge for impairment net of reversals

* The impairment charges relate to loans held by the UK with-profits fund and mortgage loans held by Jackson.

2016  £m 

2015  £m 

(20)
(24)

(44)

(19)
(16)

(35)

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Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedJackson’s portfolio of debt securities is managed proactively with credit analysts closely monitoring and reporting on the credit quality of 
its holdings. Jackson continues to review its investments on a case-by-case basis to determine whether any decline in fair value 
represents an impairment. In addition, investments in structured securities are subject to a rigorous review of their future estimated cash 
flows, including expected and stress case scenarios, to identify potential shortfalls in contractual payments (both interest and principal). 
Impairment charges are recorded on structured securities when the Company forecasts a contractual payment shortfall. Situations 
where such a shortfall would not lead to a recognition of a loss are rare. However, some structured securities do not have a single 
determined set of future cash flows and instead, there can be a reasonable range of estimates that could potentially emerge. With this 
variability, there could be instances where the projected cash flow shortfall under management’s base case set of assumptions is so 
minor that relatively small and justifiable changes to the base case assumptions would eliminate the need for an impairment loss to be 
recognised. The impairment loss reflects the difference between the fair value and book value. 

In 2016, the Group realised gross losses on sales of available-for-sale securities of £152 million (2015: £85 million) with 59 per cent 
(2015: 57 per cent) of these losses related to the disposal of fixed maturity securities of the top 10 individual issuers, which were disposed 
of as part of risk reduction programmes intended to limit future credit loss exposure. Of the £152 million (2015: £ 85 million), £94 million 
(2015: £54 million) relates to losses on sales of impaired and deteriorating securities. 

The effect of changes in the key assumptions that underpin the assessment of whether impairment has taken place depends on the 
factors described in note A3.1. A key indicator of whether such impairment may arise in future, and the potential amounts at risk, is the 
profile of gross unrealised losses for fixed maturity securities accounted for on an available-for-sale basis by reference to the time periods 
by which the securities have been held continuously in an unrealised loss position and by reference to the maturity date of the securities 
concerned. 

For 2016, the amount of gross unrealised losses for fixed maturity securities classified as available-for-sale under IFRS in an unrealised 
loss position was £675 million (2015: £673 million). Note B1.2 provides further details on the impairment charges and unrealised losses of 
Jackson’s available-for-sale securities. 

C3.3 Loans portfolio
(a) Overview of loans portfolio
Loans are accounted for at amortised cost net of impairment except for:

 — Certain mortgage loans that have been designated at fair value through profit or loss of the UK insurance operations as this loan 

portfolio is managed and evaluated on a fair value basis; and 

 — Certain policy loans of the US insurance operations that are held to back liabilities for funds withheld under reinsurance arrangements 

and are also accounted on a fair value basis.

The amounts included in the statement of financial position are analysed as follows:

Asia

With-profits
Non-linked shareholder-backed

US

2016  £m 

2015  £m

Mortgage
 loans*

Policy
 loans†

Other
 loans‡

Total

Mortgage
 loans*

Policy
 loans†

Other
 loans‡

–
179

577
226

113
208

690
613

–
130

452
269

88
145

Total

540
544

Non-linked shareholder-backed

6,055

3,680

–

9,735

4,367

3,051

–

7,418

UK

With-profits
Non-linked shareholder-backed

Asset management operations

Total loans securities

668
1,642
–

8,544

6
–
–

1,218
38
563

1,892
1,680
563

4,489

2,140

15,173

727
1,508
–

6,732

8
–
–

1,324
4
885

2,059
1,512
885

3,780

2,446

12,958

* All mortgage loans are secured by properties. In the US, mortgage loans are all commercial mortgage loans that are secured on the following property types: industrial, multi-family 

residential, suburban office, retail or hotel. By carrying value, 96 per cent of the £1,642 million (2015: 78 per cent of the £1,508 million) mortgage loans held for UK shareholder-backed 
business relates to lifetime (equity release) mortgage business which has an average loan to property value of 30 per cent (2015: 30 per cent).

† In the US, £2,672 million (2015: £2,183 million) policy loans are backing liabilities for funds withheld under reinsurance arrangements and are accounted for at fair value through profit or 

loss. All other policy loans are accounted for at amortised cost, less any impairment.

‡ Other loans held in UK with-profits funds are commercial loans and comprise mainly syndicated loans. The majority of other loans in shareholder-backed business in Asia are commercial 

loans held by the Malaysia operation and which are all investment graded by two local rating agencies.

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C3.3 Loans portfolio continued
(b) Additional information on US loans
The US insurance operations’ commercial mortgage loan portfolio does not include any single-family residential mortgage loans and is 
therefore not exposed to the risk of defaults associated with residential sub-prime mortgage loans. The average loan size is £12.4 million 
(2015: £8.6 million). The portfolio has a current estimated average loan to value of 59 per cent (2015: 59 per cent). 

At 31 December 2016, Jackson had no mortgage loans where the contractual terms of the agreements had been restructured 

(2015: none). 

(c) Loans held by asset management operations
These relate to loans and receivables managed by Prudential Capital. These assets are generally secured but most have no external credit 
ratings. Internal ratings prepared by the Group’s asset management operations, as part of the risk management process, are:

Loans and receivables internal ratings:

AA+ to AA-
A+ to A-
BBB+ to BBB-
BB+ to BB-
B and other

Total

2016  £m 

2015  £m 

29
100
248
185
1

563

–
157
607
119
2

885

C3.4 Financial instruments – additional information
(a) Financial risk
(i) Liquidity analysis
Contractual maturities of financial liabilities on an undiscounted cash flow basis
The following table sets out the contractual maturities for applicable classes of financial liabilities, excluding derivative liabilities and 
investment contracts that are separately presented. The financial liabilities are included in the column relating to the contractual 
maturities at the undiscounted cash flows (including contractual interest payments) due to be paid assuming conditions are consistent 
with those of year end.

Total
 carrying
value

1 year
or less

After 1
year to
5 years

After 5
years to
10 years

2016  £m

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

6,798

474

778

1,205

1,202

1,011

3,439

3,662

11,771

2,317

1,657

1,349

475

607

748

5,031

5,031

–

13,825

9,873

320

69

32

–

61

 – 

20

–

80

 – 

10

 – 

60

 – 

2,333

144

1,489

–

–

–

5,031

103

322

3,272

14,031

8,687

8,687

–

–

–

–

–

–

8,687

38,007

26,197

2,453

1,367

1,302

1,124

3,821

7,078

43,342

Financial liabilities
Core structural borrowings 
of shareholder-financed 
operations C6.1

Operational borrowings 

attributable to 
shareholder-financed 
operations C6.2

Borrowings attributable to 
with-profits funds C6.2
Obligations under funding, 
securities lending and 
sale and repurchase 
agreements

Accruals, deferred income 
and other liabilities 
Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds 

224

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedFinancial liabilities
Core structural borrowings 
of shareholder-financed 
operations C6.1

Operational borrowings 

attributable to 
shareholder-financed 
operations C6.2

Borrowings attributable to 
with-profits funds C6.2
Obligations under funding, 
securities lending and 
sale and repurchase 
agreements

 Accruals, deferred income 
and other liabilities 
Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds 

Total
 carrying
value

1 year
or less

After 1
year to
5 years

After 5
years to
10 years

2015  £m

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

5,011

197

1,046

1,210

1,197

1,037

3,555

1,900

10,142

1,960

1,301

1,332

256

3,765

3,765

10,416

7,583

616

813

 – 

99

69

175

–

51

 – 

53

–

74 

–

11

–

100

–

62

–

–

1,986

157

1,527

–

3,765

344

2,440

10,691

7,873

7,873

 – 

–

–

–

–

–

7,873

30,357

20,975

2,574

1,505

1,324

1,148

3,961

4,497

35,984

Maturity analysis of derivatives
The following table shows the gross and net derivative positions together with a maturity profile of the net derivative position:

2016

2015

Carrying value of net derivatives  £m

Maturity profile of net derivative position  £m

Derivative
 assets

Derivative
 liabilities

Net
 derivative
 position

3,936

2,958

(3,252)

(3,119)

684

(161)

1 year
or less

1,009

15

After 1
year to
3 years

After 3
years to
5 years

(14)

(10)

(7)

(7)

After 5
years

18

45

Total

1,006

43

The majority of derivative assets and liabilities have been included at fair value within the one year or less column, representing the basis 
on which they are managed (ie to manage principally asset or liability value exposures). The Group has no cash flow hedges and in 
general, contractual maturities are not considered essential for an understanding of the timing of the cash flows for these instruments. 
The only exception is certain identified interest rate swaps which are fully expected to be held until maturity solely for the purposes of 
matching cash flows on separately held assets and liabilities. For these instruments, the undiscounted cash flows (including contractual 
interest amounts) due to be paid under the swap contract, assuming conditions are consistent with those at year end, are included in the 
column relating to the contractual maturity of the derivative.

Maturity analysis of investment contracts
The table below shows the maturity profile for investment contracts on undiscounted cash flow projections of expected benefit 
payments. 

2016

2015

£bn

1 year
or less

6

6

After 1
year to
5 years

After 5
years to
10 years

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

24

21

23

19

16

14

11

10

9

9

Total
 undis-
counted
value

89

79

Total
carrying
value

73

62

Most investment contracts have options to surrender early, often subject to surrender or other penalties. Therefore, most contracts can 
be said to have a contractual maturity of less than one year, but in reality the additional charges and term of the contracts mean these are 
unlikely to be exercised in practice and the more useful information is to present information on expected payment. 

  The maturity profile above excludes certain corporate unit-linked business with gross policyholder liabilities of £11 billion 

(2015: £11 billion) which have no stated maturity but which are repayable on demand.

225

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C3 Assets and liabilities continued

C3.4 Financial instruments – additional information continued
The vast majority of the Group’s financial assets are held to back the Group’s policyholder liabilities. Although asset/liability matching is 
an important component of managing policyholder liabilities (both those classified as insurance and those classified as investments), this 
profile is mainly relevant for managing market risk rather than liquidity risk. Within each business unit this asset/liability matching is 
performed on a portfolio-by-portfolio basis.

In terms of liquidity risk, a large proportion of the policyholder liabilities contain discretionary surrender values or surrender charges, 
meaning that many of the Group’s liabilities are expected to be held for the long term. Much of the Group’s investment portfolios are in 
marketable securities, which can therefore be converted quickly to liquid assets.

For the reasons provided above, an analysis of the Group’s assets by contractual maturity is not considered appropriate to evaluate the 

nature and extent of the Group’s liquidity risk.

(ii) Credit risk
The Group’s maximum exposure to credit risk of financial instruments before any allowance for collateral or allocation of losses to 
policyholders is represented by the carrying value of financial instruments on the balance sheet that have exposures to credit risk 
comprising cash and cash equivalents, deposits, debt securities, loans and derivative assets, and other debtors, the carrying value of 
which are disclosed at the start of this note and note C3.4(b) below for derivative assets. The collateral in place in relation to derivatives is 
described in note C3.4(c) below. Note C3.3 describes the security for these loans held by the Group. 

Of the total loans and receivables held, £27 million (2015: £27 million) are past their due date but are not impaired. Of the total past 
due but not impaired, £20 million are less than one year past their due date (2015: £22 million). The Group expects full recovery of these 
loans and receivables.

No further analysis has been provided of the element of loans and receivables that was neither past due nor impaired for the total 
portfolio on the grounds of immateriality of the difference between the neither past due nor impaired elements and the total portfolio. 

Financial assets that would have been past due or impaired had the terms not been renegotiated amounted to £27 million 

(2015: £16 million). 

In addition, during 2016 and 2015, the Group did not take possession of any other collateral held as security.
Further details of collateral and pledges are provided in note C3.4(c) below.

(iii) Foreign exchange risk
As at 31 December 2016, the Group held 23 per cent (2015: 22 per cent) and 12 per cent (2015: 11 per cent) of its financial assets and 
financial liabilities respectively, in currencies, mainly US dollar and Euro, other than the functional currency of the relevant business unit.

Of these financial assets, 52 per cent (2015: 53 per cent) are held by the PAC with-profits fund, allowing the fund to obtain exposure to 

foreign equity markets.

Of these financial liabilities, 28 per cent (2015: 40 per cent) are held by the PAC with-profits fund, mainly relating to foreign currency 

borrowings.

The exchange risks inherent in these exposures are mitigated through the use of derivatives, mainly forward currency contracts (note 

3.4(b) below).

The amount of exchange gain recognised in the income statement in 2016, except for those arising on financial instruments measured 

at fair value through profit or loss, is £1,005 million (2015: £138 million gain). This constitutes £0.4 million gain (2015: £1 million loss) on 
Medium Term Notes liabilities and £1,005 million of net gain (2015: £139 million net gain), mainly arising on investments of the PAC 
with-profits fund. The gains/losses on Medium Term Notes liabilities are fully offset by value movements on cross-currency swaps, 
which are measured at fair value through profit or loss.

(b) Derivatives and hedging
Derivatives
The Group enters into a variety of exchange traded and over-the-counter derivative financial instruments, including futures, options, 
forward currency contracts and swaps such as interest rate swaps, cross-currency swaps, swaptions and credit default swaps.

All over-the-counter derivative transactions, with the exception of some Asia transactions, are conducted under standardised ISDA 

(International Swaps and Derivatives Association Inc) master agreements and the Group has collateral agreements between the 
individual Group entities and relevant counterparties in place under each of these market master agreements.

Derivatives are used for efficient portfolio management to obtain cost effective and efficient management of exposure to various 

markets in accordance with the Group’s investment strategies and to manage exposure to interest rate, currency, credit and other 
business risks. The Group also uses interest rate derivatives to reduce exposure to interest rate volatility. In particular:

 — UK with-profits funds use derivatives for efficient portfolio management or reduction in investment risks. For UK annuity business 

derivatives are used to assist with asset and liability cash flow matching;

 — US operations and some of the UK operations hold large amounts of interest-rate sensitive investments that contain credit risks on 

which a certain level of defaults is expected. These businesses have purchased some swaptions to manage the default risk on certain 
underlying assets and hence reduce the amount of regulatory capital held to support the assets; and

 — Some products, especially in the US, have guarantee features linked to equity indices. A mismatch between guaranteed product 
liabilities and the performance of the underlying assets exposes the Group to equity index risk. In order to mitigate this risk, the 
relevant business units purchase swaptions, equity options and futures to better match asset performance with liabilities under 
equity-indexed products.

226

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The Group has formally assessed and documented the effectiveness of the following net investment hedges under IAS 39: At 
31 December 2016, the Group has designated perpetual subordinated capital securities totalling US$4.5 billion (2015: US$2.8 billion) as 
a net investment hedge to hedge the currency risks related to the net investment in Jackson. The carrying value of the subordinated 
capital securities was £3,644 million as at 31 December 2016 (2015: £1,895 million). The foreign exchange loss of £389 million (2015: loss 
of £104 million) on translation of the borrowings to pounds sterling at the statement of financial position date is recognised in the 
translation reserve in shareholders’ equity. This net investment hedge was 100 per cent effective.

The Group has no cash flow hedges or fair value hedges in place. 

(c) Derecognition, collateral and offsetting
Securities lending and reverse repurchase agreements
The Group has entered into securities lending (including repurchase agreements) whereby blocks of securities are loaned to third 
parties, primarily major brokerage firms. Typically, the value of collateral assets granted to the Group in these transactions is in excess of 
the value of securities lent, with the excess determined by the quality of the collateral assets granted. Collateral requirements are 
calculated on a daily basis. The loaned securities are not removed from the Group’s consolidated statement of financial position, rather 
they are retained within the appropriate investment classification. Collateral typically consists of cash, debt securities, equity securities 
and letters of credit. 

At 31 December 2016, the Group has £8,545 million (2015: £5,995 million) of lent securities and assets subject to repurchase 

agreements, of which £8,113 million (2015: £4,687 million) related to the PAC with-profits fund. The cash and securities collateral held or 
pledged under such agreements were £9,086 million (2015: £6,542 million) of which £8,653 million (2015: £5,002 million) was held by 
the PAC with-profits fund.

At 31 December 2016, the Group had entered into reverse repurchase transactions under which it purchased securities and had 
taken on the obligation to resell the securities. The fair value of the collateral held in respect of these transactions was £9,319 million 
(2015: £10,076 million). 

Collateral and pledges under derivative transactions
At 31 December 2016, the Group had pledged £1,853 million (2015: £1,622 million) for liabilities and held collateral of £2,788 million 
(2015: £1,865 million) in respect of over-the-counter derivative transactions.

These transactions are conducted under terms that are usual and customary to collateralised transactions including, where relevant, 

standard securities lending and repurchase agreements.

Offsetting assets and liabilities 
The Group’s derivative instruments, repurchase agreements and securities lending agreements are subject to master netting 
arrangements and collateral arrangements. A master netting arrangement with a counterparty creates a right of offset for amounts due to 
and due from that same counterparty that is enforceable in the event of a default or bankruptcy. The Group recognises amounts subject 
to master netting arrangements on a gross basis within the consolidated balance sheets.

The following tables present the gross and net information about the Group’s financial instruments subject to master netting 

arrangements:

Gross amount
 presented 
in the
 consolidated
 statement of
 financial
 position
note (i)

31 Dec 2016  £m

Related amounts not offset
 in the consolidated statement 
of financial position 

Financial
 instruments
note (ii)

Cash 
collateral

Securities
 collateral
note (iii)

Net amount

Financial assets:

Derivative assets
Reverse repurchase agreements

Total financial assets

3,869
9,132

13,001

(1,053)
–

(1,053)

(1,895)
–

(1,895)

(733)
(9,132)

(9,865)

Financial liabilities:

Derivative liabilities
Securities lending and repurchase agreements

Total financial liabilities

(2,874)
(1,927)

(4,801)

1,053
–

1,053

698
97

795

1,028
1,830

2,858

188
–

188

(95)
–

(95)

227

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C3.4 Financial instruments – additional information continued

Financial assets:

Derivative assets
Reverse repurchase agreements

Total financial assets

Financial liabilities:

Derivative liabilities
Securities lending and repurchase agreements

Total financial liabilities

Gross amount
 presented 
in the
 consolidated
 statement of
 financial
 position
note (i)

2,835
8,591

11,426

(2,879)
(1,979)

(4,858)

31 Dec 2015  £m

Related amounts not offset
 in the consolidated statement 
of financial position 

Financial
 instruments
note (ii)

Cash 
collateral

Securities
 collateral
note (iii)

Net amount

(1,071)
–

(1,071)

(1,122)
–

(1,122)

(591)
(8,591)

(9,182)

1,071
–

1,071

764
199

963

809
1,780

2,589

51
–

51

(235)
–

(235)

Notes
(i) 
(ii) 

(iii) 

The Group has not offset any of the amounts presented in the consolidated statement of financial position.
Represents the amount that could be offset under master netting or similar arrangements where Group does not satisfy the full criteria to offset on the consolidated statement of 
financial position.
Excludes initial margin amounts for exchange-traded derivatives.

In the tables above, the amounts of assets or liabilities presented in the consolidated statement of financial position are offset first by 
financial instruments that have the right of offset under master netting or similar arrangements with any remaining amount reduced by 
the amount of cash and securities collateral. The actual amount of collateral may be greater than amounts presented in the tables. 

228

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedC4 Policyholder liabilities and unallocated surplus

The note provides information of policyholder liabilities and unallocated surplus of with-profits funds held on the Group’s statement of 
financial position:

C4.1 Movement and duration of liabilities
C4.1(a) Group overview 
(i) Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds

At 1 January 2015

Comprising:

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group’s share of policyholder liabilities of joint ventures and associate‡

Net flows:

Premiums
Surrenders
Maturities/deaths

Net flows
Shareholders’ transfers post-tax
Investment-related items and other movements
Foreign exchange translation differences

As at 31 December 2015/1 January 2016

Comprising:

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group’s share of policyholder liabilities of joint ventures and associate‡

Reclassification of Korea life business as held for sale*
Net flows:

Premiums
Surrenders
Maturities/deaths

Net flows
Shareholders’ transfers post-tax
Investment-related items and other movements
Foreign exchange translation differences

At 31 December 2016

Comprising:

– Policyholder liabilities on the consolidated statement of financial position§
– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group’s share of policyholder liabilities of joint ventures and associate‡

Average policyholder liability balances†

2016

2015

Insurance operations  £m

Asia
note C4.1(b)

US
note C4.1(c)

UK 
note C4.1(d)

Total 

45,022

126,746

154,436

326,204

38,705

126,746

144,088

309,539

2,102
4,215

7,784
(2,550)
(1,265)

3,969
(43)
(364)
194

–
–

10,348
–

16,699
(6,759)
(1,464)

8,476
–
(3,824)
7,515

9,692
(6,363)
(6,991)

(3,662)
(214)
2,319
14

12,450
4,215

34,175
(15,672)
(9,720)

8,783
(257)
(1,869)
7,723

48,778

138,913

152,893

340,584

41,255

138,913

142,350

322,518

2,553
4,970
(2,812)

9,639
(2,299)
(1,558)

5,782
(44)
2,005
9,075

–
–
–

14,766
(7,872)
(1,696)

5,198
–
5,690
27,825

10,543
–
–

11,129
(6,821)
(6,835)

(2,527)
(215)
18,626
527

13,096
4,970
(2,812)

35,534
(16,992)
(10,089)

8,453
(259)
26,321
37,427

62,784

177,626

169,304

409,714

53,716

177,626

157,654

388,996

2,667
6,401

–
–

11,650
–

14,317
6,401

51,765

158,270

150,003

360,038

44,573

132,830

143,219

320,622

*The reclassification of Korea life business as held for sale reflects the value of policyholder liabilities held at 1 January 2016. No other amounts are shown within the 2016 analysis above in 

respect of Korea.

† Averages have been based on opening and closing balances and adjusted for acquisitions, disposals and corporate transactions in the year and exclude unallocated surplus of with-profits 

funds.

‡ The Group’s investment in joint ventures and associates are accounted for on an equity method basis in the Group’s balance sheet. The Group’s share of the policyholder liabilities as 

shown above relate to life businesses in China, India and of the Takaful business in Malaysia.

§ The policyholder liabilities of the Asia insurance operations of £53,716 million (2015: £41,255 million), shown in the table above, is after deducting the intra-group reinsurance liabilities 

ceded by the UK insurance operations of £1,302 million (2015: £1,261 million) to the Hong Kong with-profits business. Including this amount, total Asia policyholder liabilities are 
£55,018 million (2015: £42,516 million).

229

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C4.1 Movement and duration of liabilities continued
The items above represent the amount attributable to changes in policyholder liabilities and unallocated surplus of with-profits funds as a 
result of each of the components listed. The policyholder liabilities shown include investment contracts without discretionary 
participation features (as defined in IFRS 4) and their full movement in the year. The items above are shown gross of external reinsurance. 
The analysis includes the impact of premiums, claims and investment movements on policyholders’ liabilities. The impact does not 
represent premiums, claims and investment movements as reported in the income statement. For example, the premiums shown above 
will exclude any deductions for fees/charges. Claims represent the policyholder liabilities provision released, rather than the claim 
amount paid to the policyholder.

(ii) Analysis of movements in policyholder liabilities for shareholder-backed business

At 1 January 2015
Net flows:

Premiums
Surrenders
Maturities/deaths

Net flows note (a)
Investment-related items and other movements
Foreign exchange translation differences

At 31 December 2015/1 January 2016

Comprising:

Shareholder-backed business  £m

Asia

US

UK

Total

26,410

126,746

55,009

208,165

4,793
(2,308)
(618)

1,867
(121)
(312)

16,699
(6,759)
(1,464)

8,476
(3,824)
7,515

3,146
(3,227)
(2,613)

(2,694)
509
–

24,638
(12,294)
(4,695)

7,649
(3,436)
7,203

27,844

138,913

52,824

219,581

– Policyholder liabilities on the consolidated statement of financial position
– Group’s share of policyholder liabilities relating to joint ventures

22,874
4,970

138,913
–

52,824
–

214,611
4,970

At 1 January 2016
Reclassification of Korea life business as held for sale*
Net flows:

Premiums
Surrenders
Maturities/deaths

Net flows note (a)
Investment-related items and other movements
Foreign exchange translation differences

At 31 December 2016

Comprising:

27,844
(2,812)

138,913
–

52,824
–

219,581
(2,812)

4,749
(1,931)
(732)

2,086
1,116
4,617

14,766
(7,872)
(1,696)

5,198
5,690
27,825

1,842
(2,967)
(2,521)

(3,646)
6,980
–

21,357
(12,770)
(4,949)

3,638
13,786
32,442

32,851

177,626

56,158

266,635

– Policyholder liabilities on the consolidated statement of financial position
– Group’s share of policyholder liabilities relating to joint ventures

26,450 
6,401 

177,626 
–

56,158 
–

260,234 
6,401 

* The reclassification of Korea life business as held for sale reflects the value of policyholder liabilities held at 1 January 2016. No other amounts are shown within the 2016 analysis above in 

respect of Korea.

Note
(a) 

Including net flows of the Group’s insurance joint ventures and associate.

230

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued(iii) Movement in insurance contract liabilities and unallocated surplus of with-profits funds
Further analysis of the movement in the year of the Group’s insurance contract liabilities, gross and reinsurance share, and unallocated 
surplus of with-profits funds is provided below:

At 1 January 2015
Income and expense included in the income statement and other comprehensive income 
Foreign exchange translation differences

At 31 December 2015/1 January 2016
Income and expense included in the income statement and other comprehensive income 
Foreign exchange translation differences

At 31 December 2016

(iv) Reinsurers’ share of insurance contract liabilities

Insurance contract liabilities

Gross
£m

250,038
3,456
7,259

260,753
20,210
35,472

316,435

Reinsurers’
 share
£m

6,315
342
335

6,992
752
1,221

8,965

Unallocated
 surplus of
 with-profits
 funds
£m

12,450
522
124

13,096
768
453

14,317

Insurance contract liabilities
Claims outstanding

Asia

1,460
79

1,539

US

6,374
850

7,224

UK

2016  £m

2015  £m

1,131
157

1,288

8,965
1,086

10,051

6,992
911

7,903

The Group cedes certain business to other insurance companies. Although the ceding of insurance does not relieve the Group from its 
liability to its policyholders, the Group participates in such agreements for the purpose of managing its loss exposure. The Group 
evaluates the financial condition of its reinsurers and monitors concentration of credit risk from similar geographic regions, activities or 
economic characteristics of the reinsurers to minimise its exposure from reinsurer insolvencies. Of the reinsurers’ share of insurance 
contract liabilities balance of £10,051 million at 31 December 2016 (2015: £7,903 million), 85 per cent (2015: 90 per cent) were ceded by 
the Group’s UK and US operations, of which 96 per cent (2015: 96 per cent) of the balance were from reinsurers with Standard & Poor’s 
rating A- and above.

The reinsurance asset for Jackson, as shown in the table above, primarily relates to certain fully collateralised former REALIC business 

retained by Swiss Re through 100 per cent reinsurance agreements. Apart from the reinsurance of REALIC business, the principal 
reinsurance ceded by Jackson outside the Group is on term life insurance, direct and assumed accident and health business and GMIB 
variable annuity guarantees. Net commissions received on ceded business and claims incurred ceded to external reinsurers totalled 
£38 million and £500 million respectively during 2016 (2015: £41 million and £442 million respectively). There were no deferred gains or 
losses on reinsurance contracts in either 2016 or 2015. 

In each of 2016 and 2015, the Group’s UK insurance business entered into longevity reinsurance transactions on certain aspects of the 

UK’s annuity liabilities. Further information on these transactions is provided in note B4(b). The gains and losses recognised in profit and 
loss for the other reinsurance contracts written in the year were immaterial. 

231

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
C4.1(b) Asia insurance operations
(i) Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with-profits funds of Asia insurance operations from the 
beginning of the year to the end of the year is as follows:

At 1 January 2015
Comprising:

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group’s share of policyholder liabilities relating to joint ventures and 

associate‡

Premiums 

New business 
In-force

Surrenders note (c) 
Maturities/deaths

Net flows note (b)
Shareholders’ transfers post-tax
Investment-related items and other movements
Foreign exchange translation differences note (a)

At 31 December 2015/1 January 2016

Comprising:

With-profits 
 business 
£m 

Unit-linked 
 liabilities 
£m 

18,612

16,209

Other 
business
£m 

10,201

Total 
£m 

45,022

16,510

13,874

8,321

38,705

2,102

–

812
2,179

2,991
(242)
(647)

2,102
(43)
(243)
506

–

2,335

1,322
1,496

2,818
(2,043)
(88)

687
–
(536)
(394)

–

1,880

781
1,194

1,975
(265)
(530)

1,180
–
415
82

2,102

4,215

2,915
4,869

7,784
(2,550)
(1,265)

3,969
(43)
(364)
194

20,934

15,966

11,878

48,778

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

18,381

13,355

9,519

41,255

of financial position

2,553

–

–

2,553

– Group’s share of policyholder liabilities relating to joint ventures and 

associate‡

Reclassification of Korea life business as held for sale*
Premiums 

New business 
In-force

Surrenders note (c) 
Maturities/deaths

Net flows note (b)
Shareholders’ transfers post-tax
Investment-related items and other movements note (d)
Foreign exchange translation differences note (a)

At 31 December 2016 note (b)

Comprising:

–
–

1,701
3,189

4,890
(368)
(826)

3,696
(44)
889
4,458

2,611
(2,187)

921
1,447

2,368
(1,641)
(78)

649
–
621
2,458

2,359
(625)

767
1,614

2,381
(290)
(654)

1,437
–
495
2,159

4,970
(2,812)

3,389
6,250

9,639
(2,299)
(1,558)

5,782
(44)
2,005
9,075

29,933

17,507

15,344

62,784

– Policyholder liabilities on the consolidated statement of financial position§
– Unallocated surplus of with-profits funds on the consolidated statement 

27,266

14,289

12,161

53,716

of financial position

2,667

–

–

2,667

– Group’s share of policyholder liabilities relating to joint ventures and 

associate‡

Average policyholder liability balances†

2016

2015

232

–

3,218

3,183

6,401

22,823

17,446

15,643

16,088

13,299

11,039

51,765

44,573

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued* The reclassification of Korea life business as held for sale reflects the value of policyholder liabilities held at 1 January 2016. No other amounts are shown within the 2016 analysis above in 
respect of Korea. If Korea life business had been excluded from the 2015 figures, the average policyholder liability balance for 2015 would have been £41,814 million in total allocated 
£17,446 million, £13,940 million and £10,428 million for its with-profits business, unit-linked business and other business, respectively. 

† Averages have been based on opening and closing balances and adjusted for acquisitions and disposals in the year and exclude unallocated surplus of with-profits funds.
‡ The Group’s investment in joint ventures and associate are accounted for on an equity method basis and the Group’s share of the policyholder liabilities, as shown above, relate to the 

life businesses in China, India and of the Takaful business in Malaysia.

§ The policyholder liabilities of the with-profits business of £27,266 million, shown in the table above, is after deducting the intra-group reinsurance liabilities ceded by the UK insurance 

operations of £1,302 million to the Hong Kong with-profits business (2015: £1,261 million). Including this amount, the Asia with-profits policyholder liabilities are £28,568 million.

Notes
(a)  Movements in the year have been translated at the average exchange rates for the year. The closing balance has been translated at the closing spot rates as at the end of the year. 

Differences upon retranslation are included in foreign exchange translation differences.

(b)  Net flows have increased by £1,860 million to £5,782 million in 2016, after excluding Korea 2015 net inflows of £47 million from the comparative period reflecting increased flows 

(c) 

(d) 

from new business and growth in the in-force books. 
The rate of surrenders for shareholder-backed business (expressed as a percentage of opening liabilities) was 7.7 per cent in 2016, compared with 7.6 per cent in 2015, excluding 
Korea (2015: 8.7 per cent including Korea).
Investment-related items and other movements for 2016 principally represent realised gains on equity markets and bonds during the year. The gains were mixed across the region 
with the greatest impact on with-profits and unit-linked business.

(ii) Duration of liabilities
The table below shows the carrying value of policyholder liabilities and the maturity profile of the cash flows on a discounted basis for 
2016 and 2015, taking account of expected future premiums and investment returns:

Policyholder liabilities

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

2016  £m 

2015  £m 

53,716

41,255

%

23
20
16
11
9
21

%

23
20
17
12
9
19

(iii) Summary policyholder liabilities (net of reinsurance) and unallocated surplus
At 31 December 2016, the policyholder liabilities and unallocated surplus for Asia operations of £56.4 billion (2015: £43.8 billion), net of 
reinsurance of £1,539 million (2015: £798 million), excluding joint ventures, comprised the following:

Hong Kong
Indonesia
Korea*
Malaysia
Singapore
Taiwan
Other countries

Total Asia operations

* The Korea life business was accounted for as held for sale at 31 December 2016 (see note D1).

2016  £m 

2015  £m 

23,852
3,405
–
4,332
15,324
3,504
4,427

54,844

16,234
2,361
2,810
3,492
12,022
2,724
3,367

43,010

233

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
C4.1(c) US insurance operations
(i) Analysis of movements in policyholder liabilities 
A reconciliation of the total policyholder liabilities of US insurance operations from the beginning of the year to the end of the year is as 
follows:

US insurance operations

At 1 January 2015
Premiums 
Surrenders
Maturities/deaths

Net flows note (b)
Transfers from general to separate account
Investment-related items and other movements
Foreign exchange translation differences note (a)

At 31 December 2015/1 January 2016

Premiums 
Surrenders
Maturities/deaths

Net flows note (b)
Transfers from general to separate account
Investment-related items and other movements note (c)
Foreign exchange translation differences note (a)

At 31 December 2016

Average policyholder liability balances*

2016

2015

* Averages have been based on opening and closing balances.

Variable 
 annuity 
 separate 
 account 
 liabilities 
£m 

Fixed annuity, 
 GIC and other 
 business
£m 

Total
£m 

126,746
16,699
(6,759)
(1,464)

8,476
–
(3,824)
7,515

45,005
3,800
(2,402)
(809)

589
(847)
527
2,617

47,891

138,913

4,534
(2,836)
(893)

805
(1,164)
444
9,239

14,766
(7,872)
(1,696)

5,198
–
5,690
27,825

81,741
12,899
(4,357)
(655)

7,887
847
(4,351)
4,898

91,022

10,232
(5,036)
(803)

4,393
1,164
5,246
18,586

120,411

57,215

177,626

105,717

52,553

158,270

86,382

46,448

132,830

Notes
(a)  Movements in the year have been translated at an average rate of US$1.35/£1.00 (2015: US$1.53/£1.00). The closing balances have been translated at a closing rate of 

US$1.24/£1.00 (2015: US$1.47/£1.00). Differences upon retranslation are included in foreign exchange translation differences.

(b)  Net flows were £5,198 million in 2016, reflecting continued strong in-flows into the variable annuity business.
(c) 

Positive investment-related items and other movements in variable annuity separate account liabilities of £5,246 million for 2016 primarily reflects the increases in equities and 
bond values during the year. Fixed annuity, GIC and other business investment and other movements of £444 million primarily reflect the increase in guarantee reserve in the year.

234

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued(ii) Duration of liabilities
The table below shows the carrying value of policyholder liabilities and maturity profile of the cash flows on a discounted basis for 2016 
and 2015:

Fixed annuity
 and other 
business
 (including 
GICs and 
similar
 contracts)
£m

2016

Variable
 annuity
separate
account
liabilities
£m

Fixed annuity
 and other
 business 
(including 
GICs and 
similar 
contracts)
£m

Total
£m

2015

Variable
 annuity
separate
account
liabilities
£m

Total
£m

Policyholder liabilities

57,215

120,411

177,626

47,891

91,022

138,913

% 

% 

% 

% 

% 

% 

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

49
26
11
7
3
4

43
29
14
8
4
2

45
28
14
7
3
3

48
26
12
7
4
3

43
28
15
8
4
2

44
28
14
8
4
2

(iii) Aggregate account values
The table below shows the distribution of account values for fixed annuities (fixed interest rate and fixed index), the fixed account portion 
of variable annuities, and interest-sensitive life business within the range of minimum guaranteed interest rates as described above as at 
31 December 2016 and 2015:

Minimum guaranteed interest rate

> 0% – 1.00%
> 1.0% – 2.0%
> 2.0% – 3.0%
> 3.0% – 4.0%
> 4.0% – 5.0%
> 5.0% – 6.0%

Total

Fixed annuities and the  
fixed account portion  
of variable annuities
£m

Interest-sensitive
 life business
£m

2016

7,765
8,718
11,249
1,456
1,954
247

31,389

2015

5,563
7,670
9,586
1,263
1,639
212

25,933

2016

–
–
243
2,675
2,333
1,839

7,090

2015

–
–
204
2,322
2,023
1,574

6,123

235

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
C4.1(d) UK insurance operations
(i) Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with-profits funds of UK insurance operations from the 
beginning of the year to the end of the year is as follows:

At 1 January 2015
Comprising:

– Policyholder liabilities
– Unallocated surplus of with-profits funds

Premiums
Surrenders
Maturities/deaths

Net flows note (a)
Shareholders’ transfers post-tax
Switches
Investment-related items and other movements 
Foreign exchange translation differences

At 31 December 2015/1 January 2016

Comprising:

– Policyholder liabilities
– Unallocated surplus of with-profits funds

Premiums
Surrenders
Maturities/deaths

Net flows note (a)
Shareholders’ transfers post-tax
Switches
Investment-related items and other movements note (b)
Foreign exchange translation differences

At 31 December 2016

Comprising:

– Policyholder liabilities
– Unallocated surplus of with-profits funds

Average policyholder liability balances*

2016

2015

Shareholder-backed funds and 
subsidiaries

With-profits
 sub-funds†
£m

Unit-linked 
liabilities
£m

Annuity
and other
long-term
business
£m

Total
£m

99,427

23,300

31,709

154,436

89,079
10,348
6,546
(3,136)
(4,378)

(968)
(214)
(189)
1,999
14

23,300
–
1,115
(3,168)
(573)

(2,626)
–
189
579
–

31,709
–
2,031
(59)
(2,040)

(68)
–
–
(259)
–

144,088
10,348
9,692
(6,363)
(6,991)

(3,662)
(214)
–
2,319
14

100,069

21,442

31,382

152,893

89,526
10,543
9,287
(3,854)
(4,314)

1,119
(215)
(152)
11,798
527

21,442
–
1,227
(2,889)
(583)

(2,245)
–
152
2,770
–

31,382
–
615
(78)
(1,938)

(1,401)
–
–
4,058
–

142,350
10,543
11,129
(6,821)
(6,835)

(2,527)
(215)
–
18,626
527

113,146

22,119

34,039

169,304

101,496
11,650

95,511

89,303

22,119
–

21,781

22,371

34,039
–

157,654
11,650

32,711

150,003

31,545

143,219

* Averages have been based on opening and closing balances and exclude unallocated surplus of with-profits funds.
† Includes the Scottish Amicable Insurance Fund.

Net outflows improved from £3,662 million in 2015 to £2,527 million in 2016, due primarily to higher premium flows into our with-profits funds following increased sales into 
with-profits savings and retirement products. This has been offset by lower premiums into our annuity business following our staged withdrawal from this market in the UK. 
Investment-related items and other movements of £18,626 million mainly reflects investment return earned in the year, attributable to policyholders. Gains on shareholder-backed 
annuity business reflects a fall in bond yields over 2016.

Notes
(a) 

(b) 

236

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued(ii) Duration of liabilities
With the exception of most unitised with-profits bonds and other whole of life contracts, the majority of the contracts of the UK insurance 
operations have a contract term. In effect, the maturity term of the other contracts reflects the earlier of death, maturity, or the policy 
lapsing. In addition, as described in note A3.1, with-profits contract liabilities include projected future bonuses based on current 
investment values. The actual amounts payable will vary with future investment performance of SAIF and the WPSF. 

The following tables show the carrying value of the policyholder liabilities and the maturity profile of the cash flows, on a discounted 

basis for 2016 and 2015: 

With-profits business

2016  £m

Annuity business
(insurance contracts)

Other

Total

Insurance
 contracts

Invest-
ment
 contracts

Non-profit
 annuities
within
 WPSF

Share-
holder-
backed 
annuity

Total

Total

Insurance
 contracts

Invest-
ment 
contracts

Total

Policyholder liabilities

37,848

52,495

90,343

11,153

33,881

45,034

6,111

16,166

22,277 157,654

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

37
23
15
9
7
9

37
29
16
10
4
4

37
26
16
10
5
6

29
24
18
12
7
10

2016 %

25
22
18
14
9
12

2015  £m

26
23
18
13
9
11

40
23
12
7
4
14

34
23
17
12
7
7

37
23
15
10
6
9

34
25
17
11
6
7

Policyholder liabilities

35,962

42,736

78,698

10,828

30,983

41,811

6,028

15,813

21,841

142,350

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

40
23
14
9
6
8

40
27
17
10
4
2

40
25
16
10
5
4

33
25
18
11
6
7

2015 %

26
22
18
13
9
12

27
23
18
13
9
10

42
26
13
7
4
8

36
23
17
12
6
6

39
24
15
10
5
7

36
24
16
11
6
7

 — The cash flow projections of expected benefit payments used in the maturity profile table above are from value of in-force business 

and exclude the value of future new business, including future vesting of internal pension contracts.

 — Benefit payments do not reflect the pattern of bonuses and shareholder transfers in respect of the with-profits business.
 — Shareholder-backed annuity business includes the ex-PRIL and the legacy PAC shareholder annuity business. 
 — Investment contracts under ‘Other’ comprise certain unit-linked and similar contracts accounted for under IAS 39 and IAS 18.
 — For business with no maturity term included within the contracts; for example, with-profits investment bonds such as Prudence 

Bonds, an assumption is made as to likely duration based on prior experience.

237

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC4 Policyholder liabilities and unallocated surplus continued 

C4.1 Movement and duration of liabilities continued
(iii) Annuitant mortality
For annuities in payment, the Continuous Mortality Investigation (CMI) tables used are adjusted to reflect anticipated mortality 
improvements. The tables and range of percentages used are set out in the table below:

CMI model, with calibration to reflect  
future mortality improvements

Non-profit annuities within the 
WPSF

PRIL

2016

CMI 2014

For males: with a long-term improvement 

rate of 2.25% pa*

For females: with a long-term improvement 

rate of 1.50% pa*

2015

CMI 2014

For males: with a long-term improvement rate 

of 2.25% pa*

For females: with a long-term improvement rate 

of 1.50% pa*

Males
97% – 98%
 PCMA00

Females
92% – 103%
 PCFA00

Males
94% – 95%
 PCMA00

Females
83% – 96%
 PCFA00

95% – 97%
 PCMA00

91% – 103%
 PCFA00

93% 
PCMA00

83% – 96%
 PCFA00

* For both males and females, the initial rates of mortality improvement in the CMI Model are uplifted by 0.25% per annum.

For annuities in deferment, the tables used by both the non-profit annuities within the WPSF and PRIL were AM92 – four years (males) 
and AF92 – four years (females) for 2015. 

C4.2 Products and determining contract liabilities

C4.2(a) Asia

Contract type

Description

Material features

Determination of liabilities

With-profits 
and 
participating 
contracts

Provides savings and/or protection 
where the basic sum assured can 
be enhanced by a profit share (or 
bonus) from the underlying fund as 
determined at the discretion of the 
Company.

Participating products often offer a 
guaranteed maturity or surrender 
value. Declared regular bonus are 
guaranteed once vested. Future 
bonus rates and cash dividends are 
not guaranteed. Market value 
adjustments and surrender 
penalties are used for certain 
products where the law permits 
such adjustments. Guarantees are 
predominantly supported by 
segregated life funds and their 
estates.

With-profits contracts are 
predominantly sold in Hong Kong, 
Malaysia and Singapore. The total 
value of the with-profits funds is 
driven by the underlying asset 
valuation with movements reflected 
principally in the accounting value 
of policyholder liabilities and 
unallocated surplus.

In Taiwan and India, US GAAP is 
applied for measuring insurance 
assets and liabilities. The other Asia 
operations principally adopt a gross 
premium valuation method.

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Contract type

Description

Material features

Determination of liabilities

Term, whole 
life and 
endowment 
assurance 

Non-participating savings and/or 
protection where the benefits are 
guaranteed, or determined by a set 
of defined market-related 
parameters.

These products often offer a 
guaranteed maturity and surrender 
value. It is common in Asia for 
regulations or market-driven 
demand and competition to provide 
some form of capital value 
protection and minimum crediting 
interest rate guarantees. This is 
reflected within the guaranteed 
maturity and surrender values. 
Guarantees are borne by 
shareholders. 

Unit-linked

Combines savings with protection, 
the cash value of the policy 
depends on the value of the 
underlying unitised funds.

The approach to determining the 
contract liabilities is generally 
driven by the local solvency basis. 
A gross premium valuation method 
is used in those countries where a 
risk-based capital framework is 
adopted for local solvency. Under 
the gross premium valuation 
method, all cash flows are valued 
explicitly using best estimate 
assumptions. In applying this 
approach, an overlay constraint to 
the method is applied such that no 
negative reserves are derived at an 
individual policyholder level. 

In Vietnam, the Company uses an 
estimation basis aligned 
substantially to that used by the 
countries applying the gross 
premium valuation method. 

For India and Taiwan, US GAAP is 
applied for measuring insurance 
assets and liabilities. For these 
countries, the future policyholder 
benefit provisions for non-linked 
business are determined using the 
net level premium method, with an 
allowance for surrenders, 
maintenance and claims expenses. 
Rates of interest used in 
establishing the policyholder 
benefit provisions vary by operation 
depending on the circumstances 
attaching to each block of business.

The other Asia operations 
principally adopt a net premium 
valuation method to determine the 
future policyholder benefit 
provisions. 

The attaching liabilities reflect the 
unit value obligation driven by the 
value of the investments of the unit 
fund.

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C4.2 Products and determining contract liabilities continued

C4.2(a) Asia continued

Contract type

Description

Material features

Determination of liabilities

Health and 
protection

Health and protection features are 
offered as supplements to the 
products listed above or sold as 
stand-alone products. Protection 
covers mortality or morbidity 
benefits including health, disability, 
critical illness and accident 
coverage.

The determination of the liabilities 
of health and protection contracts 
are driven by the local solvency 
basis. A gross premium valuation 
method is used in those countries 
where a risk-based capital 
framework is adopted for local 
solvency. Under the gross premium 
valuation method, all cash flows are 
valued explicitly using best 
estimate assumptions. In applying 
this approach, an overlay constraint 
to the method is applied such that 
no negative reserves are derived at 
an individual policyholder level. 

C4.2(b) US

Contract type

Description

Material features

Determination of liabilities

Guaranteed minimum interest rate. 
At 31 December 2016, Jackson had 
fixed interest rate annuities totalling 
£14.2 billion (2015: £12.1 billion) in 
account value with minimum 
guaranteed rates ranging from 
1.0 per cent to 5.5 per cent and a 
2.96 per cent average guaranteed 
rate (2015: 1.0 per cent to 
5.5 per cent and a 3.00 per cent 
average guaranteed rate).

As explained in note A3.1 all of 
Jackson’s insurance liabilities are 
based on US GAAP. An overview of 
the deferral and amortisation of 
acquisition costs for Jackson is 
provided in note C5(b).

With minor exceptions the 
following is applied to most of 
Jackson’s contracts. Contracts are 
accounted for as investment 
contracts as defined for US GAAP 
purposes by applying a 
retrospective deposit method to 
determine the liability for 
policyholder benefits. 

This is then augmented by:

 — Any amounts that have been 
assessed to compensate the 
insurer for services to be 
performed over future periods 
(ie deferred income);
 — Any amounts previously 

assessed against policyholders 
that are refundable on 
termination of the contract; and
 — Any probable future loss on the 

contract (ie premium deficiency).

Fixed interest 
rate annuities

Fixed interest rate annuities are 
primarily deferred annuity products 
that are used for asset accumulation 
in retirement planning and for 
providing income in retirement. At 
31 December 2016, fixed interest 
rate annuities accounted for 
8 per cent (2015: 9 per cent) of 
policy and contract liabilities of 
Jackson.

The policyholder of a fixed interest 
rate annuity pays Jackson a 
premium, which is credited to the 
policyholder’s account. 
Periodically, interest is credited to 
the policyholder’s account and in 
some cases administrative charges 
are deducted from the 
policyholder’s account. Jackson 
makes benefit payments at a future 
date as specified in the policy 
based on the value of the 
policyholder’s account at that date.

The policy provides that at 
Jackson’s discretion it may reset the 
interest rate, subject to a 
guaranteed minimum. 

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Contract type

Description

Material features

Determination of liabilities

Fixed interest 
rate annuities 
continued

Approximately 62 per cent 
(2015: 62 per cent) of the fixed 
interest rate annuities Jackson 
wrote in 2016 provide for a 
(positive or negative) market value 
adjustment (‘MVA’) on surrender. 
This formula-based adjustment 
approximates the change in value 
that assets supporting the product 
would realise as interest rates 
move. 

Capitalised acquisition costs and 
deferred income for these contracts 
are amortised over the life of the 
book of contracts. 

The present value of the estimated 
gross profits is computed using the 
rate of interest that accrues to 
policyholder balances (sometimes 
referred to as the contract rate). 

Estimated gross profits include 
estimates of the following, each of 
which will be determined based on 
the best estimate of amounts over 
the life of the book of contracts 
without provision for adverse 
deviation:

 — Amounts expected to be 

assessed for mortality less 
benefit claims in excess of related 
policyholder balances;
 — Amounts expected to be 
assessed for contract 
administration less costs incurred 
for contract administration;

 — Amounts expected to be earned 

from the investment of 
policyholder balances less 
interest credited to policyholder 
balances;

 — Amounts expected to be 

assessed against policyholder 
balances upon termination of 
contracts (sometimes referred to 
as surrender charges); and

 — Other expected assessments and 

credits.

The interest guarantees are not 
explicitly valued but are reflected 
as they are earned in the current 
account liability value.

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C4.2 Products and determining contract liabilities continued

C4.2(b) US continued

Contract type

Description

Material features

Determination of liabilities

The liability for policyholder 
benefits that represent the 
guaranteed minimum return is 
determined similarly to the liabilities 
of the fixed interest annuity above. 
The equity-linked return option 
within the contract is treated as an 
embedded liability under IAS 39 
and therefore this element of the 
liability is recognised at fair value. 

The general principles for fixed 
annuity and fixed index annuity 
also apply to variable annuities.

The impact of any fixed account 
interest guarantees is reflected as 
they are earned in the current 
account value.

Fixed index annuities vary in 
structure but are generally deferred 
annuities that enable policyholders 
to obtain a portion of an equity-
linked return (based on participation 
rates and caps), and provide a 
guaranteed minimum return. 
Fixed index annuities accounted 
for 6 per cent (2015: 6 per cent) 
of Jackson’s policy and contract 
liabilities at 31 December 2016.

Jackson hedges the equity return 
risk on fixed index products using 
offsetting equity exposure in the 
variable annuity product. The cost 
of hedging is taken into account in 
setting the index participation rates 
or caps. 

Variable annuities are deferred 
annuities that have the same tax 
advantages and payout options as 
fixed interest rates and fixed index 
annuities. They are also used for 
asset accumulation in retirement 
planning and to provide income in 
retirement. At 31 December 2016, 
variable annuities accounted for 
74 per cent (2015: 70 per cent) of 
Jackson’s policy and contract 
liabilities.

The rate of return depends upon the 
performance of the selected fund 
portfolio. Policyholders may allocate 
their investment to either the fixed 
account or a selection of variable 
accounts. Investment risk on the 
variable account is borne by the 
policyholder, while investment risk 
on the fixed account is borne by 
Jackson through guaranteed 
minimum fixed rates of return. 
At 31 December 2016, 6 per cent 
(2015: 6 per cent) of variable annuity 
funds were in fixed accounts.

Guaranteed minimum rates are 
generally set at 1.0 to 3.0 per cent. 
At 31 December 2016, Jackson had 
fixed index annuities allocated to 
indexed funds totalling £7.3 billion 
(2015: £6.4 billion) in account value 
with minimum guaranteed rates on 
index accounts ranging from 
1.0 per cent to 3.0 per cent and a 
1.77 per cent average guaranteed 
rate (2015: 1.0 per cent to 
3.0 per cent and a 1.79 per cent 
average guaranteed rate).

Jackson also offers fixed interest 
accounts on some fixed index annuity 
products. At 31 December 2016, 
fixed interest accounts of fixed 
index annuities totalled £2.6 billion 
(2015: £1.9 billion) in account value.

Minimum guaranteed rates on 
fixed interest accounts range from 
1.0 per cent to 3.0 per cent and a 
2.55 per cent average guaranteed 
rate (2015: 1.0 per cent to 
3.0 per cent and a 2.52 per cent 
average guaranteed rate).

Jackson had variable annuity funds 
in fixed accounts totalling £7.3 billion 
(2015: £5.5 billion) with minimum 
guaranteed rates ranging from 
1.0 per cent to 3.0 per cent and a 
1.64 per cent average guaranteed 
rate (2015: 1.0 per cent to 
3.0 per cent and a 1.70 per cent 
average guaranteed rate).

Jackson offers a choice of 
guaranteed benefit options within 
its variable annuity product 
portfolio, which can be elected for 
additional fees. These guaranteed 
benefits might be expressed as the 
return of either: (a) total deposits 
made to the contract adjusted for 
any partial withdrawals, (b) total 
deposits made to the contract 
adjusted for any partial 
withdrawals, plus a minimum 
return, or (c) the highest contract 
value on a specified anniversary 
date adjusted for any withdrawals 
following that contract anniversary.

Fixed index 
annuities

Variable 
annuities

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Contract type

Description

Material features

Determination of liabilities

Variable 
annuities 
continued

Jackson hedges these risks using 
equity options and futures 
contracts as described in note C7.3.

The benefit guarantee types are set 
out below:

Benefits that are payable in the 
event of death (guaranteed 
minimum death benefit).

Jackson regularly evaluates 
estimates used and adjusts the 
benefit guarantee liability balances, 
with a related charge or credit to 
benefit expense if actual 
experience or other evidence 
suggests that earlier assumptions 
should be revised.

Determined each period end by 
estimating the expected value of 
benefits in excess of the projected 
account balance and recognising 
the excess ratably over the life of 
the contract based on total expected 
assessments. At 31 December 2016, 
these liabilities were valued using 
a series of stochastic investment 
performance scenarios, a mean 
investment return of 7.4 per cent 
(2015: 7.4 per cent) net of external 
fund management fees, and 
assumptions for policyholder 
behaviour, mortality and expense 
that are similar to those used in 
amortising the capitalised 
acquisition costs.

Benefits that are payable upon the 
depletion of funds (guaranteed 
minimum withdrawal benefit).

The liability for the GMWB ‘for life’ 
portion is determined similarly to 
GMDB above.

GMWB ‘not for life’ features are 
treated as embedded derivatives 
under IAS 39. Therefore, provisions 
for these benefits are recognised at 
fair value.

Non-performance risk is 
incorporated into the fair value 
calculation through the use of 
discount interest rates sourced 
from an AA corporate credit curve 
as a proxy for Jackson’s own credit 
risk. Other risk margins, particularly 
for policyholder behaviour and 
long-term volatility, are also 
incorporated into the model 
through the use of explicitly 
conservative assumptions. On a 
periodic basis, Jackson validates 
the resulting fair values based on 
comparisons to other models and 
market movements.

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C4.2 Products and determining contract liabilities continued

C4.2(b) US continued

Contract type

Description

Material features

Determination of liabilities

Variable 
annuities 
continued

Benefits that are payable at 
annuitisation (guaranteed minimum 
income benefit)

This feature is no longer offered 
and existing coverage is 
substantially reinsured.

Benefits that are payable at the end 
of a specified period (guaranteed 
minimum accumulation benefit).

This feature is no longer offered.

The direct GMIB liability is 
determined by estimating the 
expected value of the annuitisation 
benefits in excess of the projected 
account balance at the date of 
annuitisation and recognising the 
excess ratably over the 
accumulation period based on total 
expected assessments. 

GMIB are essentially fully 
reinsured, subject to a deductible 
and annual claim limits. As this 
reinsurance benefit is net settled, it 
is considered to be a derivative 
under IAS 39, and is therefore 
recognised at fair value with the 
change in fair value included as a 
component of short-term 
fluctuations. 

Volatility and non-performance risk 
is considered as per GMWB above.

GMAB is treated as embedded 
derivatives under IAS 39. 
Therefore, provisions for these 
benefits are recognised at fair 
value. Volatility and non-
performance risk is considered as 
per GMWB above.

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Contract type

Description

Material features

Determination of liabilities

Life insurance

Institutional 
products

Life products include term life and 
interest-sensitive life (universal life 
and variable universal life). Life 
insurance products accounted for 
10 per cent (2015: 11 per cent) of 
Jackson’s policy and contract 
liabilities at 31 December 2016. 
Jackson discontinued new sales of 
life insurance products in 2012.

Term life provides protection for a 
defined period and a benefit that is 
payable to a designated beneficiary 
upon death of the insured. 

Universal life provides permanent 
individual life insurance for the life 
of the insured and includes a 
savings element. 

Variable universal life is a type of 
life insurance policy that combines 
death benefit protection with the 
ability for the policyholder account 
to be invested in separate account 
funds. For certain fixed universal 
life plans, additional provisions are 
held to reflect the existence of 
guarantees offered in the past that 
are no longer supported by 
earnings on the existing asset 
portfolio, or for situations where 
future mortality charges are not 
expected to be sufficient to provide 
for future mortality costs.

Institutional products are: 
guaranteed investment contracts 
(GICs), funding agreements 
(including agreements issued in 
conjunction with Jackson’s 
participation in the US Federal 
Home Loan Bank programme) and 
Medium Term Note funding 
agreements. At 31 December 2016 
institutional products accounted for 
1% of contract liabilities (2015: 3%).

Excluding the business that is 
subject to the retrocession treaties 
at 31 December 2016, Jackson had 
interest sensitive life business in 
force with total account value of 
£7.1 billion (2015: £6.1 billion), 
with minimum guaranteed interest 
rates ranging from 2.5 per cent to 
6.0 per cent with a 4.66 per cent 
average guaranteed rate 
(2015: 2.5 per cent to 6.0 per cent 
with a 4.66 per cent average 
guaranteed rate).

For traditional life insurance 
contracts, provisions for future 
policy benefits are determined 
under US GAAP using the net level 
premium method and assumptions 
as the issue date as to mortality, 
interest, policy lapses and expenses 
plus provisions for adverse 
deviation. 

For universal life and variable 
universal life a retrospective 
deposit method is used to 
determine the liability for 
policyholder benefits. This is then 
augmented by additional liabilities 
to account for no-lapse guarantees, 
profits followed by losses, contract 
features such as persistency 
bonuses, and cost of interest rate 
guarantees.

Institutional products are classified 
as investment contracts, and are 
accounted for as financial liabilities. 
The currency risk on contracts that 
represent currency obligations 
other than US dollars are hedged 
using cross-currency swaps.

GICs feature a lump sum 
policyholder deposit on which 
interest is paid at a rate fixed at 
inception. Market value 
adjustments are made to the value 
of any early withdrawals.

Funding agreements feature either 
lump sum or periodic policyholder 
deposits. Interest is paid at a fixed 
or index linked rate. Funding 
agreements have a duration of 
between one and 30 years. In 2016 
and 2015, there were no funding 
agreements terminable by the 
policyholder with less than 90 days 
notice.

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C4 Policyholder liabilities and unallocated surplus continued

C4.2 Products and determining contract liabilities continued

C4.2(c) UK

Contract type

Description

Material features

Determination of liabilities

With-profits contracts 
in WPSF

Regular bonuses are 
declared once a year, and 
once credited, are 
guaranteed in accordance 
with the terms of the 
particular product. Final 
bonus rates are guaranteed 
only until the next bonus 
declaration.

With-profits contracts provide 
returns to policyholders through 
bonuses that are ‘smoothed’. 
There are two types of bonuses: 
‘regular’ and ‘final’.

Regular bonus rates are 
determined for each type of 
policy primarily by targeting the 
bonus level at a prudent 
proportion of the long-term 
expected future investment 
return on underlying assets, 
reduced as appropriate for each 
type of policy to allow for items 
such as expenses, charges, tax 
and shareholders’ transfers.  

In normal investment conditions, 
PAC expects changes in regular 
bonus rates to be gradual over 
time. However, PAC retains the 
discretion whether or not to 
declare a regular bonus each 
year, and there is no limit on the 
amount by which regular bonus 
rates can change.

A final bonus which is normally 
declared annually, may be 
added when a claim is paid or 
when units of a unitised product 
are realised. 

The rates of final bonus usually 
vary by type of policy and by 
reference to the period, usually 
a year, in which the policy 
commences or each premium is 
paid. These rates are 
determined by reference to the 
asset shares for the sample 
policies but subject to the 
smoothing approach as 
explained below.

The policyholder liabilities reported for 
the WPSF are primarily for two broad 
types of business. These are 
accumulating and conventional 
with-profits contracts. The policyholder 
liabilities of the WPSF are accounted for 
in accordance with the requirements of 
FRS 27.

For with-profits business a market 
consistent valuation is performed. 
Additional assumptions required are for 
persistency and the management 
actions under which the fund is 
managed. Assumptions used for a 
market-consistent valuation typically do 
not contain margins, whereas those 
used for the valuation of other classes 
of business do.

The provisions have been determined 
on a basis consistent with the detailed 
methodology included in regulations 
contained in the PRA’s previously 
issued rules for the determination of 
reserves on the PRA’s ‘realistic’ Peak 2 
basis. Though no longer in force for 
regulatory purposes, these rules 
continue to be applied to determine 
with-profits contract liabilities in 
accordance with IFRS 4. In aggregate, 
the regime has the effect of placing a 
value on the liabilities of UK with-
profits contracts, which reflects the 
amounts expected to be paid based on 
the current value of investments held 
by the with-profits funds and current 
circumstances. These contracts are a 
combination of insurance and 
investment contracts with discretionary 
participation features, as defined by 
IFRS 4.

The PRA’s Peak 2 calculation under the 
realistic regime requirement is 
explained further in note A3.1 under 
the UK regulated with-profits section.

Mortality assumptions are set based on 
the results of the most recent 
experience analysis looking at the 
experience over recent years of the 
relevant business.

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Contract type

Description

Material features

Determination of liabilities

Maintenance and, for some classes of 
business, termination expense 
assumptions are expressed as per 
policy amounts. They are set based on 
the expenses incurred during the year, 
including an allowance for ongoing 
investment expenditure and allocated 
between entities and product groups in 
accordance with the operation’s 
internal cost allocation model.

The contract liabilities for with-profits 
business also require assumptions for 
persistency. These are set based on the 
results of recent experience analysis.

The process of determining 
policyholder liabilities of SAIF is similar 
to that for the with-profits policies of 
the WPSF.

With-profits contracts 
in WPSF continued

SAIF with-profits 

SAIF is a ring-fenced with-
profits sub-fund of PAC. No new 
business is written in SAIF, 
although regular premiums are 
still being paid on in-force 
policies. The fund is solely for 
the benefit of policyholders of 
SAIF. Shareholders have no 
interest in the profits of this fund 
although they are entitled to 
asset management fees on this 
business. The process for 
determining policyholder 
bonuses of SAIF with-profits 
policies, is similar to that for the 
with-profits policies of the 
WPSF. However, in addition, the 
surplus assets in SAIF are 
allocated to policies in an orderly 
and equitable distribution over 
time as enhancements to 
policyholder benefits.

Provision is made for the 
risks attaching to some 
SAIF unitised with-profits 
policies that have (Market 
Value Reduction) MVR-free 
dates and for those SAIF 
products which have a 
guaranteed minimum 
benefit on death or maturity 
of premiums accumulated 
at 4 per cent per annum.

The Group’s main exposure 
to guaranteed annuities in 
the UK is through SAIF and 
a provision of £571 million 
was held in SAIF at 
31 December 2016 
(2015: £412 million) to 
honour the guarantees. 
As SAIF is a separate 
sub-fund solely for the 
benefit of policyholders 
of SAIF, this provision has 
no impact on the financial 
position of the Group’s 
shareholders’ equity.

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C4.2 Products and determining contract liabilities continued

C4.2(c) UK continued

Contract type

Description

Material features

Determination of liabilities

Annuities – level, 
fixed increase and 
inflation linked 
annuities

Level
Provide a fixed annuity payment 
over the policyholders life.

Fixed increase
Provide for a regular annuity 
payment which incorporates 
automatic increases in annuity 
payments by fixed amounts over 
the policyholder’s life. 

Inflation-linked
Provide for a regular annuity 
payment to which an additional 
amount is added periodically 
based on the increase in the UK 
RPI. 

With-profits
Written in the WPSF, these 
combine the income features of 
annuity products with the 
investment smoothing features 
of with-profits products and 
enable policyholders to obtain 
exposure to investment return 
on the WPSF’s equity shares, 
property and other investment 
categories over time. 

As per with-profits 
products.

Annuity liabilities are calculated as the 
expected future value of future annuity 
payments discounted by a valuation 
interest rate. 

Key assumptions include:

Mortality
The mortality assumptions are set in 
light of recent population and internal 
experience. The assumptions used are 
percentages of standard actuarial 
mortality tables with an allowance for 
future mortality improvements. Where 
annuities have been sold on an 
enhanced basis to impaired lives an 
additional age adjustment is made. The 
percentages of the standard table used 
are selected according to the source of 
business. 

New mortality projection models are 
released annually by the Continuous 
Mortality Investigation (CMI). The CMI 
2014 model was used to produce the 
2016 results calibrated to reflect an 
appropriate view of future mortality 
improvements.

For annuities in payment, the tables 
and range of percentages used are set 
out in C4.1(d)(iii). 

Expense
Maintenance expense assumptions are 
expressed as per policy amounts. They 
are set based on the expenses incurred 
during the year, including an allowance 
for ongoing investment expenditure 
and allocated between entities and 
product groups in accordance with the 
operation’s internal cost allocation 
model. A margin for adverse deviation 
is added to this amount. Expense 
inflation assumptions are set consistent 
with the economic basis and based on 
the inflation swap spot curve. 

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C4.2(c) UK continued

Contract type

Description

Material features

Determination of liabilities

Annuities – level, 
fixed increase and 
inflation linked 
annuities 
continued

Valuation interest rates 
Valuation interest rates used to 
discount the liabilities are based on the 
yields as at the valuation date on the 
assets backing the technical provisions. 
For fixed interest securities the internal 
rate of return of the assets backing the 
liabilities is used. Properties are valued 
using the lower of the rental yield and 
the redemption yield, and for equities it 
is the greater of the dividend yield and 
the average of the dividend yield and 
the earnings yield. An adjustment is 
made to the yield on non-risk-free 
fixed-interest securities and property 
to reflect credit risk. 

Credit risk 
For IFRS reporting, the results for UK 
shareholder-backed annuity business 
are particularly sensitive to the 
allowances made for credit risk on 
fixed-interest securities. Further details 
on credit risk allowance are provided 
in note B4(b).

Unit-linked

Prudential UK insurance 
operations also have an 
extensive book of unit-linked 
policies. 

There are no guaranteed 
maturity values or 
guaranteed annuity options 
on unit-linked policies 
except for minor amounts 
for certain policies linked to 
cash units within SAIF.

For unit-linked contracts the attaching 
liability reflects the unit value obligation 
and provision for expenses and 
mortality risk. The latter component is 
determined by applying mortality 
assumptions on a basis that is 
appropriate for the policyholder profile.

For those contracts where the level of 
insurance risk is insignificant, the assets 
and liabilities arising under the 
contracts are distinguished between 
those that relate to the financial 
instrument liability and acquisition 
costs and deferred income that relate to 
the component of the contract that 
relates to investment management. 
Acquisition costs and deferred income 
are recognised consistent with the level 
of service provision in line with the 
requirements of IAS 18.

To calculate the non-unit reserves for 
linked business, assumptions have 
been set for the gross unit growth rate 
and the rate of inflation of maintenance 
expenses, as well as for the valuation 
interest rate as described in the 
annuities section above.

249

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC4 Policyholder liabilities and unallocated surplus continued

C4.2 Products and determining contract liabilities continued 
Operation of the UK with-profits sub-funds
The WPSF mainly contains with-profits business but it also contains some non-profit business (unit-linked, term assurances and 
annuities). The WPSF’s profits, apportioned 90 per cent to its policyholders and 10 per cent to shareholders as surplus for distribution, 
are determined via the annual actuarial valuation.

Application of significant judgement
Determining bonuses using the table described in the material features table above requires the PAC board to apply significant 
judgement in many respects, including in particular the following:

 — Determining what constitutes fair treatment of customers;
 — Smoothing of investment returns; and
 — Determining at what level to set bonuses to ensure that they are competitive. 

Key assumptions
The overall rate of return on investments and the expectation of future investment returns are the most important influences in bonus 
rates, subject to the smoothing described below. Prudential determines the assumptions to apply in respect of these factors, including 
the effects of reasonably likely changes in key assumptions, in the context of the overarching discretionary and smoothing framework 
that applies to its with-profits business. As such, it is not possible to specifically quantify the effects of each of these assumptions, or of 
reasonably likely changes in these assumptions.

Prudential’s approach, in applying significant judgement and discretion in relation to determining bonus rates, is consistent 

conceptually with the approach adopted by other firms that manage a with-profits business and is also consistent with the requirements 
of the Principles and Practices of Financial Management (PPFM) that are applied in the management of their with-profits funds.

In accordance with industry-wide regulatory requirements, the PAC board has appointed: 

 — A Chief Actuary who provides the PAC board with all actuarial advice;
 — A With-Profits Actuary whose specific duty is to advise the PAC board on the reasonableness and proportionality of the manner in 

which its discretion has been exercised in applying the Principles and Practices of Financial Management and the manner in which any 
conflicting interests have been addressed; and

 — A With-Profits Committee of independent individuals, which assesses the degree of compliance with the PPFM and the manner in 

which conflicting rights have been addressed.

Smoothing of investment return
In determining bonus rates for the UK with-profits policies, smoothing is applied to the allocation of the overall earnings of the UK 
with-profits fund of which the investment return is a significant element.

The degree of smoothing is illustrated numerically by comparing in the following table the relatively ‘smoothed’ level of policyholder 
bonuses declared as part of the surplus for distribution, with the more volatile movement in investment return and other items of income 
and expenditure of the UK component of the PAC with-profits fund for each year presented.

Net income of the fund:
Investment return
Claims incurred
Movement in policyholder liabilities
Add back policyholder bonuses for the year (as shown below)
Claims incurred and movement in policyholder liabilities  

(including charge for provision for asset shares and excluding policyholder bonuses)

Earned premiums, net of reinsurance
Other income
Acquisition costs and other expenditure
Share of profits from investment joint ventures
Tax charge

Net income of the fund before movement in unallocated surplus
Movement in unallocated surplus

Surplus for distribution

Surplus for distribution allocated as follows:

 – 90% policyholders’ bonus (as shown above)
 – 10% shareholders’ transfers

250

2016  £m 

2015  £m 

13,185
(7,410)
(11,824)
1,934

(17,300)
9,261
177
(1,288)
22
(739)

3,318
(1,169)

2,149

1,934
215

2,149

3,130
(6,745)
(1,307)
1,943

(6,109)
6,507
210
(1,318)
53
(148)

2,325
(168)

2,157

1,943
214

2,157

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued 
C5	Intangible	assets	

(a)	Goodwill

Cost
At beginning of year
Disposal of Japan life business
Charge for reclassification as held for sale
Additional consideration paid on previously acquired business
Exchange differences

Net book amount at end of year

Goodwill comprises:

M&G – attributable to shareholders
Other – attributable to shareholders

Goodwill – attributable to shareholders 
Venture fund investments – attributable to with-profits funds

Attributable	to:

Shareholders With-profits

2016  £m

2015  £m

1,463
–
(15)
1
26

1,475

185
–
(41)
6
3

153

1,648
–
(56)
7
29

1,628

1,769
(120)
–
2
(3)

1,648

2016  £m 

2015  £m 

1,153
322

1,475
153

1,628

1,153
310

1,463
185

1,648

Other goodwill represents amounts allocated to entities in Asia and the US operations. These goodwill amounts are not individually 
material.

Impairment testing
Goodwill does not generate cash flows independently of other groups of assets and thus is assigned to cash-generating units for the 
purposes of impairment testing. These cash-generating units are based upon how management monitors the business and represent the 
lowest level to which goodwill can be allocated on a reasonable basis.

Assessment of whether goodwill may be impaired
Goodwill is tested for impairment by comparing the cash-generating units’ carrying amount, including any goodwill, with its recoverable 
amount.

With the exception of M&G, the goodwill attributable to shareholders mainly relates to acquired life businesses. The Company 

routinely compares the aggregate of net asset value and acquired goodwill on an IFRS basis of acquired life business with the value of the 
current in-force business as determined using the EEV methodology. Any excess of IFRS over EEV carrying value is then compared with 
EEV basis value of current and projected future new business to determine whether there is any indication that the goodwill in the IFRS 
statement of financial position may be impaired. The methodology and assumptions underpinning the Group’s EEV basis of reporting are 
included in the EEV basis supplementary information in this Annual Report. 

Goodwill for venture fund investments is tested for impairment by comparing the business’s carrying value, including goodwill to its 

recoverable amount (fair value less costs to sell).

M&G
The recoverable amount for the M&G cash-generating units has been determined by calculating its value in use. This has been calculated 
by aggregating the present value of future cash flows expected to be derived from the M&G operating segment (based upon 
management projections).

The discounted cash flow valuation has been based on a three-year plan prepared by M&G, and approved by management, and cash 

flow projections for later years.

The value in use is particularly sensitive to a number of key assumptions as follows:

i 

ii 

 The set of economic, market and business assumptions used to derive the three-year plan. The direct and secondary effects of 
recent developments, eg changes in global equity markets, are considered by management in arriving at the expectations for the 
financial projections for the plan;
 The assumed growth rate on forecast cash flows beyond the terminal year of the plan. A growth rate of 2.0 per cent  
(2015: 2.5 per cent) has been used to extrapolate beyond the plan period representing management’s best estimate view of the 
long-term growth rate of the business after considering the future and past growth rates and external sources of data;

251

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC5	Intangible	assets	continued

iii 

 The risk discount rate. Differing discount rates have been applied in accordance with the nature of the individual component 
businesses. For retail and institutional business, a risk discount rate of 12 per cent (2015: 12 per cent) has been applied to post-tax 
cash flows. The pre-tax risk discount rate was 16 per cent (2015: 16 per cent). Management have determined the risk discount rate 
by reference to an average implied discount rate for comparable UK listed asset managers calculated by reference to risk-free 
rates, equity risk premiums of 4.25 per cent and an average ‘beta’ factor for relative market risk of comparable UK listed asset 
managers. A similar approach has been applied for the other component businesses of M&G; and

iv   That asset management contracts continue on similar terms. Management believes that any reasonable change in the key 

assumptions would not cause the recoverable amount of M&G to fall below its carrying amount. 

(b)	Deferred	acquisition	costs	and	other	intangible	assets	

Deferred acquisition costs and other intangible assets attributable to shareholder
Deferred acquisition costs and other intangible assets attributable to with-profits funds

Total of deferred acquisition costs and other intangible assets

The deferred acquisition costs and other intangible assets attributable to shareholders comprise: 

Deferred acquisition costs related to insurance contracts as classified under IFRS 4 
Deferred acquisition costs related to investment management contracts, including life assurance contracts 

classified as financial instruments and investment management contracts under IFRS 4

Present value of acquired in-force policies for insurance contracts as classified under IFRS 4 (PVIF)
Distribution rights and other intangibles

Total of deferred acquisition costs and other intangible assets

2016  £m

2015  £m

10,755
52

10,807

8,422
50

8,472

2016  £m

2015  £m

9,114

64

9,178

43
1,534

1,577

10,755

6,948

74

7,022

45
1,355

1,400

8,422

Balance at 1 January
Additions 
Amortisation to the income statement:†

Operating profit
Non-operating profit

Disposals and transfers‡
Exchange differences and other movements
Amortisation of DAC related to net unrealised 
valuation movements on the US insurance 
operation’s available-for-sale securities 
recognised within other comprehensive 
income†

Balance at 31 December

2016  £m

2015  £m

Deferred	acquisition	costs

Asia	

781
267

(147)
–
(147)
(251)
138

US	

6,148
678

(434)
565
131
–
1,270

Asset
	management	

UK	

PVIF	and	
	other	
	intangibles*

81
12

(14)
–
(14)
–
–

12

(4)
–
(4)
–
–

1,400
222

(87)
(8)
(95)
(17)
67

Total

8,422
1,179

(686)
557
(129)
(268)
1,475

Total

7,261
1,190

(762)
93
(669)
(8)
311

–

788

76

8,303

–

79

–

8

–

76

1,577

10,755

337

8,422

* PVIF and other intangibles includes amounts in relation to software rights with additions of £38 million, amortisation of £32 million, reclassification to held for sale assets of £14 million, 

forex gains of £3 million and a balance at 31 December 2016 of £66 million.

† Under the Group’s application of IFRS 4, US GAAP is used for measuring the insurance assets and liabilities of its US and certain Asia operations. Under US GAAP, most of the US 

insurance operation’s products are accounted for under Accounting Standard no. 97 of the Financial Accounting Standards Board (FAS 97) whereby deferred acquisition costs are 
amortised in line with the emergence of actual and expected gross profits which are determined using an assumption for long-term investment returns for the separate account of 
7.4 per cent (2015: 7.4 per cent) (gross of asset management fees and other charges to policyholders, but net of external fund management fees). The amounts included in the income 
statement and other comprehensive income affect the pattern of profit emergence and thus the DAC amortisation attaching. DAC amortisation is allocated to the operating and 
non-operating components of the Group’s supplementary analysis of profit and other comprehensive income by reference to the underlying items.

‡ The entire £251 million for the Asia deferred acquisition costs and £14 million out of the £17 million for the PVIF and other intangibles within the ‘Disposals and transfers’ line relate to the 

reclassification of the Korea life business as held for sale. 

252

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedNote
PVIF and other intangibles comprise PVIF, distribution rights and other intangibles such as software rights. Distribution rights relate to amounts that have been paid or have become 
unconditionally due for payment as a result of past events in respect of bancassurance partnership arrangements in Asia. These agreements allow for bank distribution of Prudential’s 
insurance products for a fixed period of time. 

US insurance operations
The DAC amount in respect of US insurance operations comprises amounts in respect of: 

Variable annuity business
Other business
Cumulative shadow DAC (for unrealised gains booked in other comprehensive income)*

Total DAC for US operations

2016  £m 

2015  £m 

7,844
696
(237)

8,303

5,713
703
(268)

6,148

* Consequent upon the negative unrealised valuation movement in 2016 of £28 million (2015: negative unrealised valuation movement of £1,305 million), there is a gain of £76 million 
(2015: a gain of £337 million) for altered shadow DAC amortisation booked within other comprehensive income. These adjustments reflect movement from period to period, in the 
changes to the pattern of reported gross profits that would have occurred if the assets reflected in the statement of financial position had been sold, crystallising the unrealised gains and 
losses, and the proceeds reinvested at the yields currently available in the market. At 31 December 2016, the cumulative shadow DAC balance, as shown in the table above, was negative 
£237 million (2015: negative £268 million).

Sensitivity of amortisation charge
The amortisation charge to the income statement is reflected in both operating profit and short-term fluctuations in investment returns. 
The amortisation charge to the operating profit in a reporting period comprises:

(i)  A core amount that reflects a relatively stable proportion of underlying premiums or profit; and
(ii) An element of acceleration or deceleration arising from market movements differing from expectations.

In periods where the cap and floor feature of the mean reversion technique (which is used for moderating the effect of short-term 
volatility in investment returns) are not relevant, the technique operates to dampen the second element above. Nevertheless, extreme 
market movements can cause material acceleration or deceleration of amortisation in spite of this dampening effect.

Furthermore, in those periods where the cap or floor is relevant, the mean reversion technique provides no further dampening and 

additional volatility may result.

In 2016, the DAC amortisation charge for operating profit was determined after including a credit for decelerated amortisation of 

£93 million (2015: charge for accelerated amortisation of £2 million). The 2016 amount primarily reflects the impact of the positive 
separate account performance, which is higher than the assumed level for the year, and the effect of releasing the 2013 fund returns of 
17 per cent from the mean reversion formula.

The application of the mean reversion formula, (described in note A3.1) has the effect of dampening the impact of equity market 

movements on DAC amortisation while the mean reversion assumption lies within the corridor. In 2017, it would take approximate 
movements in separate account values of more than either negative 19 per cent or positive 63 per cent for the mean reversion assumption 
to move outside the corridor.

Deferred acquisition costs and other intangible assets attributable to with-profits funds
Other intangible assets in the Group consolidated statement of financial position attributable to with-profits funds consist of:

Deferred acquisition costs related to insurance contracts attributable to the PAC with-profits fund
Distribution rights attributable to with-profits funds of the Asia insurance operations
Computer software and other intangibles attributable to with-profits funds

2016  £m 

2015  £m 

2
–
50

52

3
27
20

50

253

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC5 Intangible assets continued

(i)	 Deferred	acquisition	costs	related	to	insurance	and	investment	contracts	
The	movements	in	deferred	acquisition	costs	relating	to	insurance	and	investment	contracts	are	as	follows:

DAC at 1 January 
Additions
Amortisation
Exchange	differences
Disposals	and	transfers
Change	in	shadow	DAC	related	to	movement	in	unrealised	appreciation	of	

Jackson’s	securities	classified	as	available-for-sale

DAC at 31 December

2016	 £m

2015	 £m

Insurance 
contracts

Investment
 management
note	(i)

Insurance
 contracts

Investment
 management
note	(i)

6,948
954
(21)
1,408
(251)

76

9,114

74
3
(13)
–
–

–

64

5,840
1,007
(566)
330
–

337

6,948

87
3
(16)
–
–

–

74

Note 
(i)	

All	of	the	additions	are	through	internal	development.	The	carrying	amount	of	the	balance	comprises	the	following	gross	and	accumulated	amortisation	amounts:

Gross	amount
Accumulated	amortisation

Net	book	amount

 2016	 £m

 2015	 £m

145
(81)

64

144
(70)

74

(ii)	 Present	value	of	acquired	in-force	(PVIF)	and	other	intangibles	attributable	to	shareholders	

At 1 January
Cost
Accumulated	amortisation

Additions
Amortisation	charge
Disposals	and	transfers
Exchange	differences	and	other	

movements

At 31 December 

Comprising:
Cost
Accumulated	amortisation

2016 £m

Other intangibles

PVIF
note	(i)

Distribution
 rights
note	(ii)

Other
intangibles
(including
software)
note	(iii)

209
(164)

45

–
(8)
–

6

43

226
(183)

43

1,387
(129)

1,258

172
(52)
(3)

57

1,432

1,628
(196)

1,432

278
(181)

97

50
(35)
(14)

4

102

321
(219)

102

Total

1,874
(474)

1,400

222
(95)
(17)

67

1,577

2,175
(598)

1,577

2015 £m

Other intangibles

PVIF
note	(i)

Distribution
rights
note	(ii)

Other
intangibles
(including
software)
note	(iii)

222
(163)

59

–
(8)
–

(6)

45

209
(164)

45

1,269
(82)

1,187

139
(50)
(8)

(10)

1,258

1,387
(129)

1,258

238
(150)

88

42
(33)
–

–

97

278
(181)

97

Total

1,729
(395)

1,334

181
(91)
(8)

(16)

1,400

1,874
(474)

1,400

Notes
(i)	

All	of	the	PVIF	balances	relate	to	insurance	contracts.	The	PVIF	attaching	to	investment	contracts	have	been	fully	amortised.	Amortisation	is	charged	over	the	period	of	provision	of	
asset	management	services	as	those	profits	emerge.

(ii)	 Distribution	rights	relate	to	fees	paid	in	relation	to	the	bancassurance	partnership	arrangements	for	the	bank	distribution	of	Prudential’s	insurance	products	for	a	fixed	period	of	

time.	The	distribution	rights	amounts	are	amortised	over	the	term	of	the	distribution	contracts.
Software	is	amortised	over	its	useful	economic	life,	which	generally	represents	the	licence	period	of	the	software	acquired.	

(iii)	

254

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedC6	Borrowings

C6.1	Core	structural	borrowings	of	shareholder-financed	operations

Holding company operations: note (i)
US$1,000m 6.5% Notes (Tier 2)
US$250m 6.75% Notes (Tier 1) note (vi)
US$300m 6.5% Notes (Tier 1) note (vi)
US$700m 5.25% Notes (Tier 2) note (vi)
US$550m 7.75% Notes (Tier 1) note (vi)
US$1,000m 5.25% Notes (Tier 2) note (iv)
US$725m 4.375% Notes (Tier 2) note (v)

Perpetual Subordinated Capital Securities

¤20m Medium Term Notes 2023 (Tier 2) note (vii)
£435m 6.125% Notes 2031 (Tier 2)
£400m 11.375% Notes 2039 (Tier 2)
£600m 5% Notes 2055 (Tier 2)
£700m 5.7% Notes 2063 (Tier 2)

Subordinated Notes

Subordinated debt total
Senior debt: note (ii)

£300m 6.875% Bonds 2023
£250m 5.875% Bonds 2029

Holding company total
Prudential Capital bank loan note (iii)
Jackson US$250m 8.15% Surplus Notes 2027 note (viii)

Total (per consolidated statement of financial position)

2016  £m

2015  £m

809
202
243
565
445
800
580

678
170
203
472
372
–
–

3,644

1,895

17
430
395
590
696

2,128

5,772

300
249

6,321
275
202

6,798

15
430
393
590
695

2,123

4,018

300
249

4,567
275
169

5,011

Notes
(i) 

These debt tier classifications (including those noted for the comparative balances) are consistent with the treatment of capital for regulatory purposes under the Solvency II 
regime.

The Group has designated all US$4.5 billion (2015: US$2.8 billion) of its US dollar denominated subordinated debt as a net investment hedge under IAS 39 to hedge the 

(ii) 
(iii) 
(iv) 
(v) 

(vi) 

currency risks related to the net investment in Jackson.
The senior debt ranks above subordinated debt in the event of liquidation.
The Prudential Capital bank loan of £275 million is drawn at a cost of 12 month GBP LIBOR plus 0.4 per cent and matures on 20 December 2017.
In June 2016, the Company issued core structural borrowings of US$1,000 million 5.25 per cent Tier 2 perpetual subordinated notes. The proceeds, net of costs, were £681 million.
In September 2016, the Company issued core structural borrowings of US$725 million 4.38 per cent Tier 2 perpetual subordinated notes. The proceeds, net of costs, were 
£546 million.
These borrowings can be converted, in whole or in part, at the Company’s option and subject to certain conditions, on any interest payment date, into one or more series of 
Prudential preference shares.

(vii)  The ¤20 million borrowings were issued at 20-year Euro Constant Maturity Swap (capped at 6.5 per cent). These have been swapped into borrowings of £14 million with interest 

payable at three-month £LIBOR plus 1.2 per cent.
Jackson’s borrowings are unsecured and subordinated to all present and future indebtedness, policy claims and other creditor claims of Jackson.

(viii) 

Prudential plc has debt ratings from Standard & Poor’s, Moody’s and Fitch. Prudential plc’s long-term senior debt is rated A+, A2 and A 
from Standard & Poor’s, Moody’s and Fitch, while short-term ratings are A-1, P-1 and F1 respectively. 

The financial strength of The Prudential Assurance Company Limited is rated AA by Standard & Poor’s, Aa3 by Moody’s and AA by 

Fitch.

Jackson National Life Insurance Company’s financial strength is rated AA by Standard & Poor’s, A1 by Moody’s, AA by Fitch and A+ by 

AM Best. 

Prudential Assurance Co. Singapore (Pte) Ltd.’s (Prudential Singapore) financial strength is rated AA by Standard & Poor’s.
All ratings on Prudential and its subsidiaries have been reaffirmed on stable outlook except for PAC, which was placed on negative 

outlook by Moody’s in June 2016 following the UK referendum on EU membership.

255

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C6	Borrowings	continued

C6.2	Other	borrowings
(a)	Operational	borrowings	attributable	to	shareholder-financed	operations

Commercial Paper
Medium Term Notes 2018 note (i)

Borrowings in respect of short-term fixed income securities programmes note (i)

Bank loans and overdrafts 
Obligations under finance leases
Other borrowings note (ii)

Other borrowings 

Total note (iii)

2016  £m

2015  £m

1,052
599

1,651

19
5
642

666

1,107
598

1,705

10
4
241

255

2,317

1,960

Notes
(i) 

In January and November 2015, the Company issued £300 million Medium Term Notes that will mature in January 2018 and November 2018 respectively. The proceeds, net of 
costs, were £299 million for the January 2015 issue and £299 million for the November 2015 issue.

(ii)  Other borrowings mainly include senior debt issued through the Federal Home Loan Bank of Indianapolis (FHLB), secured by collateral posted with the FHLB by Jackson. In 

addition, other borrowings include amounts whose repayment to the lender is contingent upon future surplus emerging from certain contracts specified under the arrangement. If 
insufficient surplus emerges on those contracts, there is no recourse to other assets of the Group and the liability is not payable to the degree of shortfall. 
In all instances the holders of the debt instruments issued by these subsidiaries and funds do not have recourse beyond the assets of those subsidiaries and funds.

(iii) 

(b)	Borrowings	attributable	to	with-profits	operations

Non-recourse borrowings of consolidated investment funds*
£100m 8.5% undated subordinated guaranteed bonds of Scottish Amicable Finance plc†
Other borrowings (predominantly obligations under finance leases)

Total

2016  £m

2015  £m

1,189
100
60

1,349

1,158
100
74

1,332

* In all instances the holders of the debt instruments issued by these subsidiaries and funds do not have recourse beyond the assets of these subsidiaries and funds.
† The interests of the holders of the bonds issued by Scottish Amicable Finance plc, a subsidiary of the Scottish Amicable Insurance Fund, are subordinated to the entitlements of the 

policyholders of that fund.

C6.3	Maturity	analysis
The following table sets out the remaining contractual maturity analysis of the Group’s borrowings as recognised in the statement of 
financial position:

Shareholder-financed	operations

With-profits	operations

Core	structural	borrowings

Operational	borrowings

Borrowings

2016  £m

2015  £m

2016  £m

2015  £m

2016  £m

2015  £m

275
–
–
–
–
6,523

6,798

–
275
–
–
–
4,736

5,011

1,636
599
–
1
1
80

2,317

1,293
–
598
–
–
69

1,960

118
48
108
8
146
921

137
226
168
36
32
733

1,349

1,332

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

256

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedC7 Risk and sensitivity analysis  

C7.1 Group overview 
The Group’s risk framework and the management of the risk, including those attached to the Group’s financial statements including 
financial assets, financial liabilities and insurance liabilities, together with the inter-relationship with the management of capital, have been 
included in the audited sections of the Group Chief Risk Officer’s report on the risks facing our business and how these are managed. 

The financial and insurance assets and liabilities on the Group’s balance sheet are, to varying degrees, subject to market and insurance 

risk and other changes of experience assumptions that may have a material effect on IFRS basis profit or loss and shareholders’ equity. 
The market and insurance risks, including how they affect Group’s operations and how these are managed are discussed in the Group 
Chief Risk Officer’s report.

The most significant items that the IFRS shareholders’ profit or loss and shareholders’ equity for the Group’s life assurance business is 
sensitive to are shown in the following tables. The distinction between direct and indirect exposure is not intended to indicate the relative 
size of the sensitivity.

Type of business

Market and credit risk

Insurance and lapse risk

Investments/derivatives

Liabilities/unallocated surplus Other exposure

Asia insurance operations (see also section C7.2)

All business

Currency risk

With-profits business  Net neutral direct exposure (indirect exposure only)

Unit-linked business 

Net neutral direct exposure (indirect exposure only)

Non-participating 
business

Credit risk

Asset/liability mismatch risk 

Interest rates for those 
operations where the basis 
of insurance liabilities is 
sensitive to current market 
movements

Interest rate and price risk

US insurance operations (see also section C7.3)

Mortality and 
morbidity risk
Persistency risk

Investment performance 
subject to smoothing 
through declared 
bonuses

Investment performance 
through asset 
management fees

All business

Variable annuity 
business

Currency risk

Persistency risk

Net effect of market risk arising from incidence of 
guarantee features and variability of asset management 
fees offset by derivative hedging programme

Fixed index annuity 
business

Derivative hedge programme 
to the extent not fully hedged 
against liability 

Incidence of equity 
participation features

Fixed index annuities, 
fixed annuities and GIC 
business

Credit risk
Interest rate risk 
Profit and loss and
shareholders’ equity are
volatile for these risks as
they affect the values of 
derivatives and embedded
derivatives and impairment
losses. In addition, 
shareholders’ equity is
volatile for the incidence of
these risks on unrealised
appreciation of fixed
income securities classified
as available-for-sale
under IAS 39

Spread difference
between earned
rate and rate
credited
to policyholders

Lapse risk, but the
effects of extreme
events are mitigated
by the application of
market value
adjustments 

257

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C7.1 Group overview continued

Type of business

Market and credit risk

Insurance and lapse risk

Investments/derivatives

Liabilities/unallocated surplus Other exposure

UK insurance operations (see also section C7.4)

With-profits business  Net neutral direct exposure (indirect exposure only)

SAIF sub-fund

Net neutral direct exposure (indirect exposure only)

Unit-linked business

Net neutral direct exposure (indirect exposure only)

Shareholder-backed 
annuity business 

Asset/liability mismatch risk

Credit risk for assets covering 
liabilities and shareholder 
capital

Interest rate risk for assets in 
excess of liabilities ie assets 
representing shareholder 
capital

Investment performance 
subject to smoothing 
through declared 
bonuses

Asset management fees 
earned by M&G

Investment performance 
through asset 
management fees

Persistency risk to 
future shareholder 
transfers

Persistency risk

Mortality experience 
and assumptions for 
longevity

Detailed analyses of sensitivity of IFRS basis profit or loss and shareholders’ equity to key market and other risks by business unit are 
provided in notes C7.2, C7.3, C7.4 and C7.5. The sensitivity analyses provided show the effect on profit or loss and shareholders’ equity 
to changes in the relevant risk variables, all of which are reasonably possible at the relevant balance sheet date. In the equity risk 
sensitivity analysis shown below, the Group has considered the impact of an instantaneous 20 per cent fall in equity markets. If equity 
markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous fall, but rather would be 
expected to occur over a period of time, during which the Group would be able to put mitigating management actions in place. In 
addition, the equity risk sensitivity analysis provided assumed that all equity indices fall by the same percentage.

Impact of diversification on risk exposure
The Group benefits from significant diversification benefits achieved through the geographical spread of the Group’s operations and, 
within those operations, through a broad mix of product types. This arises because not all risk scenarios are likely to happen at the same 
time and across all geographic regions. Relevant correlation factors include:

Correlation across geographic regions:
 — Financial risk factors; and
 — Non-financial risk factors.

Correlation across risk factors:
 — Longevity risk;
 — Expenses;
 — Persistency; and
 — Other risks.

The effect of Group diversification across the Group’s life businesses is to significantly reduce the aggregate stand-alone volatility risk to 
IFRS operating profit based on longer-term investment returns. The effect is almost wholly explained by the correlations across risk 
types, in particular mortality and longevity risk.

258

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued 
 
C7.2 Asia insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The Asia operations sell with-profits and unit-linked policies, and the investment portfolio of the with-profits funds contains a proportion 
of equities. Non-participating business is largely backed by debt securities or deposits. The Group’s exposure to market risk arising from 
its Asia operations is therefore at modest levels. This reflects the fact that the Asia operations have a balanced portfolio of with-profits, 
unit-linked and other types of business.

In Asia, adverse persistency experience can impact the IFRS profitability of certain types of business written in the region. This risk is 
managed at a business unit level through regular monitoring of experience and the implementation of management actions as necessary. 
These actions could include product enhancements, increased management focus on premium collection, as well as other customer 
retention efforts. The potential financial impact of lapses is often mitigated through the specific features of the products, eg surrender 
charges, or through the availability of premium holiday or partial withdrawal policy features.

In summary, for Asia operations, the operating profit based on longer-term investment returns is mainly affected by the impact of 
market levels on unit-linked persistency, and other insurance risks. At the total IFRS profit level the Asia result is affected by short-term 
value movements on the asset portfolio for non-linked shareholder-backed business. 

i Sensitivity to risks other than foreign exchange risk
Interest rate risk 
Excluding its with-profits and unit-linked businesses, the results of the Asia business are sensitive to the vagaries of routine movements in 
interest rates.

For the purposes of analysing sensitivity to variations in interest rates, reference has been made to the movements in the 10-year 

government bond rates of the territories. At 31 December 2016, 10-year government bond rates vary from territory to territory and range 
from 1.2 per cent to 8.1 per cent (2015: 1.0 per cent to 8.9 per cent). 

For the sensitivity analysis as shown in the table below, the reasonably possible interest rate movement used is 1 per cent for all 

territories. 

The estimated sensitivity to the decrease and increase in interest rates at 31 December 2016 and 2015 is as follows:

Profit before tax attributable to shareholders
Related deferred tax (where applicable)

Net effect on profit and shareholders’ equity

2016  £m

2015  £m

Decrease
 of 1% 

Increase
 of 1% 

Decrease
 of 1% 

Increase
 of 1% 

213
(41)

172

(509)
62

(447)

185
(34)

151

(339)
59

(280)

The pre-tax impacts, if they arose, would mostly be recorded within the category short-term fluctuations in investments returns in the 
Group’s segmental analysis of profit before tax. 

The degree of sensitivity of the results of the non-linked shareholder-backed business of the Asia operations to movements in interest 
rates depends upon the degree to which the liabilities under the ‘grandfathered’ IFRS 4 measurement basis reflects market interest rates 
from period to period. For example, for those countries, such as those applying US GAAP, the results can be more sensitive as the effect 
of interest rate movements on the backing investments may not be offset by liability movements. 

In addition, the degree of sensitivity of the results shown in the table above is dependent on the interest rate level at that point of time. 

The low interest rates in certain countries have had an adverse impact on the degree of sensitivity to a decrease in interest rates. 

An additional factor to the direction of the sensitivity of the Asia operations as a whole is movement in the country mix.

Equity price risk
The non-linked shareholder-backed business has limited exposure to equity and property investment (31 December 2016: 
£1,410 million). Generally changes in equity and property investment values are not directly offset by movements in non-linked 
policyholder liabilities. 

The estimated sensitivity to a 10 per cent and 20 per cent change in equity and property prices for shareholder-backed Asia other 

business (including those held by the Group’s joint venture and associate businesses), which would be reflected in the short-term 
fluctuation component of the Group’s segmental analysis of profit before tax, at 31 December 2016 and 2015 would be as follows:

Profit before tax attributable to shareholders
Related deferred tax (where applicable)

Net effect on profit and shareholders’ equity

2016  £m

Decrease 

2015  £m

Decrease

of 20%

of 10%

of 20%

of 10%

(386)
4

(382)

(192)
2

(190)

(225)
21

(204)

(112)
10

(102)

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profit and shareholders’ equity to 
the sensitivities shown above.

259

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C7.2 Asia insurance operations continued
Insurance risk
Many of the territories in Asia are exposed to mortality/morbidity risk and provision is made within policyholder liabilities on a prudent 
regulatory basis to cover the potential exposure. If these prudent assumptions were strengthened by 5 per cent then it is estimated that 
post-tax profit and shareholders’ equity would be decreased by approximately £61 million (2015: £43 million). Mortality and morbidity 
have a symmetrical effect on the portfolio and any weakening of these assumptions would have a similar equal and opposite impact.

ii Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Asia insurance operations are translated at average exchange rates and 
shareholders’ equity at the closing rate for the reporting period. For 2016, the rates for the most significant operations are given in note A1. 
A 10 per cent increase (strengthening of the pound sterling) or decrease (weakening of the pound sterling) in these rates would have 

reduced or increased profit before tax attributable to shareholders, profit for the year and shareholders’ equity, excluding goodwill 
attributable to Asia operations respectively as follows:

Profit before tax attributable to shareholders 
Profit for the year
Shareholders’ equity, excluding goodwill, attributable to Asia operations

A 10% increase in local 
currency to £ exchange rates

A 10% decrease in local 
currency to £ exchange rates

2016  £m

2015  £m

2016  £m

2015  £m

(97)
(77)
(442)

(94)
(79)
(367)

118
94
540

115
97
449

C7.3 US insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
At the level of operating profit based on longer-term investment returns, Jackson’s results are sensitive to market conditions to the extent 
of income earned on spread-based products and indirectly in respect of variable annuity asset management fees. 

Jackson’s main exposures are to market risk through its exposure to interest rate risk and equity risk. Approximately 91 per cent  

(2015: 92 per cent) of its general account investments support fixed interest rate and fixed index annuities, variable annuity fixed account 
deposits and guarantees, life business and surplus, and 9 per cent (2015: 8 per cent) support institutional businesses. All of these types of 
business contain considerable interest rate guarantee features and, consequently, require that the assets that support them are primarily 
fixed income or fixed maturity.

Jackson is exposed primarily to the following risks:

Risks

Equity risk

Risk of loss

 — Related to the incidence of benefits related to guarantees issued in connection with its variable 

annuity contracts; and

 — Related to meeting contractual accumulation requirements in fixed index annuity contracts.

Interest rate risk

 — Related to meeting guaranteed rates of accumulation on fixed annuity products following a sharp 

and sustained fall in interest rates;

 — Related to increases in the present value of projected benefits related to guarantees issued in 

connection with its variable annuity contracts following a sharp and sustained fall in interest rates 
in conjunction with a fall in equity markets;

 — Related to the surrender value guarantee features attached to the company’s fixed annuity 

products and to policyholder withdrawals following a sharp and sustained increase in interest 
rates; and

 — The risk of mismatch between the expected duration of certain annuity liabilities and prepayment 

risk and extension risk inherent in mortgage-backed securities.

Jackson’s derivative programme is used to manage interest rate risk associated with a broad range of products and equity market risk 
attaching to its equity-based products. Movements in equity markets, interest rates and credit spreads materially affect the carrying 
value of derivatives that are used to manage the liabilities to policyholders and backing investment assets. Combined with the use of 
US GAAP measurement (as ‘grandfathered’ under IFRS 4) for the insurance contracts assets and liabilities which is largely insensitive to 
current period market movements, the Jackson total profit (ie including short-term fluctuations in investment returns) is sensitive to 
market movements. In addition to these effects, the Jackson shareholders’ equity is sensitive to the impact of interest rate and credit 
spread movements on the value of fixed income securities. Movements in unrealised appreciation on these securities are included as 
movement in shareholders’ equity (ie outside the income statement). 

260

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedJackson enters into financial derivative transactions, including those noted below to reduce and manage business risks. These 
transactions manage the risk of a change in the value, yield, price, cash flows or quantity of, or a degree of exposure with respect to 
assets, liabilities or future cash flows, which Jackson has acquired or incurred.

Jackson uses free-standing derivative instruments for hedging purposes. Additionally, certain liabilities, primarily trust instruments 
supported by funding agreements, fixed index annuities, certain variable annuity features and reinsured Guaranteed Minimum Income 
Benefit variable annuity features contain embedded derivatives as defined by IAS 39, ‘Financial Instruments: Recognition and 
Measurement’. Jackson does not account for such derivatives as either fair value or cash flow hedges as might be permitted if the specific 
hedge documentation requirements of IAS 39 were followed. Financial derivatives, including derivatives embedded in certain host 
liabilities that have been separated for accounting and financial reporting purposes are carried at fair value.

The principal types of derivatives used by Jackson and their purpose are as follows:

Derivative

Purpose

Interest rate swaps

Swaption contracts

These generally involve the exchange of fixed and floating payments over the period for which 
Jackson holds the instrument without an exchange of the underlying principal amount. These 
agreements are used for hedging purposes.

These contracts provide the purchaser with the right, but not the obligation, to require the writer to 
pay the present value of a long-duration interest rate swap at future exercise dates. Jackson both 
purchases and writes swaptions in order to hedge against significant movements in interest rates.

Treasury futures contracts

These derivatives are used to hedge Jackson’s exposure to movements in interest rates. 

Equity index futures contracts 
and equity index options

Cross-currency swaps 

Credit default swaps

These derivatives (including various call and put options and interest rate contingent options) are 
used to hedge Jackson’s obligations associated with its issuance of certain VA guarantees. Some of 
these annuities and guarantees contain embedded options that are fair valued for financial reporting 
purposes.

Cross-currency swaps, which embody spot and forward currency swaps and additionally, in some 
cases, interest rate swaps and equity index swaps, are entered into for the purpose of hedging 
Jackson’s foreign currency denominated funding agreements supporting trust instrument obligations.

These swaps represent agreements under which Jackson has purchased default protection on 
certain underlying corporate bonds held in its portfolio. These contracts allow Jackson to sell the 
protected bonds at par value to the counterparty if a default event occurs, in exchange for periodic 
payments made by Jackson for the life of the agreement. Jackson does not write default protection 
using credit derivatives.

The estimated sensitivity of Jackson’s profit and shareholders’ equity to equity and interest rate risks provided below is net of the related 
changes in amortisation of DAC. The effect on the related changes in amortisation of DAC provided is based on the current 
‘grandfathered’ US GAAP DAC basis but does not include any effect from an acceleration or deceleration of amortisation of DAC. 

261

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C7 Risk and sensitivity analysis continued

C7.3 US insurance operations continued
i Sensitivity to equity risk
At 31 December 2016 and 2015, Jackson had variable annuity contracts with guarantees, for which the net amount at risk (‘NAR’) is 
defined as the amount of guaranteed benefit in excess of current account value, as follows:

31 December 2016

Return of net deposits plus a minimum return

GMDB
GMWB – premium only
GMWB*
GMAB – premium only

Highest specified anniversary account value minus withdrawals 

post-anniversary
GMDB
GMWB – highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post-anniversary
GMDB
GMIB‡
GMWB*

31 December 2015

Return of net deposits plus a minimum return

GMDB
GMWB – premium only
GMWB*
GMAB – premium only

Highest specified anniversary account value minus withdrawals 

post-anniversary
GMDB
GMWB – highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post-anniversary
GMDB
GMIB‡
GMWB*

Minimum
return

0-6%
0%
0-5%†
0%

Account
value
£m

93,512
2,217
256
44

8,798
2,479
747

0-6%
0-6%
0-8%†

5,309
1,595
85,402

Minimum
return

0-6%
0%
0-5%†
0%

Account
value
£m

70,732
1,916
229
45

7,008
2,025
698

0-6%
0-6%
0-8%†

4,069
1,422
63,924

Weighted
average
 attained age

Period 
 until
 expected
 annuitisation

65.6 years

66.0 years

68.7 years

0.5 years

Weighted
average
 attained age

Period 
 until
 expected
 annuitisation

65.3 years

65.4 years

68.3 years

0.5 years

Net
 amount
at risk
£m

2,483
39
22
–

346
125
83

699
595
9,293

Net
 amount
at risk
£m

2,614
56
23
–

587
202
101

640
518
7,758

* Amounts shown for GMWB comprise sums for the ‘not for life’ portion (where the guaranteed withdrawal base less the account value equals to the net amount at risk (NAR)), and a ‘for 
life’ portion (where the NAR has been estimated as the present value of future expected benefit payment remaining after the amount of the ‘not for life’ guaranteed benefits is zero). 
† Ranges shown based on simple interest. The upper limits of 5 per cent or 8 per cent simple interest are approximately equal to 4.1 per cent and 6 per cent respectively, on a compound 

interest basis over a typical 10-year bonus period. For example 1 + 10 x 0.05 is similar to 1.04 growing at a compound rate of 4 per cent for a further nine years.

‡ The GMIB reinsurance guarantees are essentially fully reinsured.

262

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued 
Account balances of contracts with guarantees were invested in variable separate accounts as follows:

Mutual fund type:

Equity
Bond
Balanced
Money market

Total

2016  £m 

2015  £m 

73,430
15,044
17,441
994

106,909

55,488
11,535
13,546
832

81,401

As noted above, Jackson is exposed to equity risk through the options embedded in the fixed index annuity liabilities and guarantees 
included in certain variable annuity benefits as illustrated above. This risk is managed using an equity hedging programme to minimise 
the risk of a significant economic impact as a result of increases or decreases in equity market levels, while taking advantage of naturally 
offsetting exposures in Jackson’s operations. Jackson purchases external futures and options that hedge the risks inherent in these 
products, while also considering the impact of rising and falling guaranteed benefit fees.

As a result of this hedging programme, if the equity markets were to increase further in the future, the net effect of Jackson’s 

free-standing derivatives would decrease in value. However, over time, this movement would be broadly offset by increased separate 
account fees and reserve decreases, net of the related changes to amortisation of deferred acquisition costs. Due to the nature of the 
free-standing and embedded derivatives, this hedge, while highly effective on an economic basis, may not completely mute in the 
financial reporting the immediate impact of equity market movements as the free-standing derivatives reset immediately while the 
hedged liabilities reset more slowly and fees are recognised prospectively. The opposite impact would be observed if the equity markets 
were to decrease. 

In addition to the exposure explained above, Jackson is also exposed to equity risk from its holding of equity securities, partnerships in 

investment pools and other financial derivatives.

At 31 December 2016, the estimated sensitivity of Jackson’s profit and shareholders’ equity to immediate increases and decreases in 

equity markets is shown below. The sensitivities are shown net of related changes in DAC amortisation.

Pre-tax profit, net of related changes in 

amortisation of DAC 
Related deferred tax effects

Net sensitivity of profit after tax and 

shareholders’ equity

2016  £m

2015  £m

Decrease

Increase

Decrease

Increase

of 20% 

of 10% 

of 20% 

of 10% 

of 20% 

of 10% 

of 20% 

of 10% 

1,061
(371)

488
(171)

370
(129)

59
(21)

738
(258)

259
(91)

(86)
30

(128)
45

690

317

241

38

480

168

(56)

(83)

Note
The table above has been prepared to exclude the impact of the instantaneous equity movements on the separate account fees. In addition, the sensitivity 
movements shown include those relating to the fixed index annuity and the reinsurance of GMIB guarantees. 

The above table provides sensitivity movements, at a point in time, while the actual impact on financial results would vary contingent 
upon the volume of new product sales and lapses, changes to the derivative portfolio, correlation of market returns and various other 
factors including volatility, interest rates and elapsed time. 

The directional movements in the sensitivities reflect the hedging programme in place at 31 December 2016 and 2015.

263

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C7.3 US insurance operations continued
ii Sensitivity to interest rate risk
Except in the circumstances of interest rate scenarios where the guarantee rates included in contract terms are higher than crediting rates 
that can be supported from assets held to cover liabilities, the accounting measurement of fixed annuity liabilities of Jackson’s products is 
not generally sensitive to interest rate risk. This position derives from the nature of the products and the US GAAP basis of measurement. 
The GMWB features attached to variable annuity business (other than ‘for life’ components) are accounted for as embedded derivatives 
which are fair valued and, therefore, will be sensitive to changes in interest rate.

Debt securities and related derivatives are marked to fair value. Value movements on derivatives, again net of related changes to 
amortisation of DAC and deferred tax, are recorded within the income statement. Fair value movements on debt securities, net of related 
changes to amortisation of DAC and deferred tax, are recorded within other comprehensive income. The estimated sensitivity of these 
items and policyholder liabilities to a 1 per cent and 2 per cent decrease and increase in interest rates at 31 December 2016 and 2015 is as 
follows:

Profit and loss:

Pre-tax profit effect (net of related changes in 

amortisation of DAC)

Related effect on charge for deferred tax

Net profit effect

Other comprehensive income:

Direct effect on carrying value of debt 
securities (net of related changes in 
amortisation of DAC)

Related effect on movement in deferred tax

2016  £m

2015  £m

Decrease

Increase

Decrease

Increase

of 2%

of 1%

of 1%

of 2%

of 2%

of 1%

of 1%

of 2%

(2,899)
1,015

(1,394)
488

1,065
(373)

2,004
(701)

(1,776)
621

(1,884)

(906)

692

1,303

(1,155)

(847)
296

(551)

628
(220)

408

1,120
(392)

728

3,364
(1,177)

1,883
(659)

(1,883)
659

(3,364)
1,177

3,167
(1,108)

1,782
(624)

(1,782)
624

(3,167)
1,108

Net effect 

2,187

1,224

(1,224)

(2,187)

2,059

1,158

(1,158)

(2,059)

Total net effect on shareholders’ equity

303

318

(532)

(884)

904

607

(750)

(1,331)

These sensitivities are shown only for interest rates in isolation and do not include other movements in credit risk that may affect credit 
spreads and valuations of debt securities. Similar to sensitivity to equity risk, the sensitivity movements provided in the table above are at 
a point in time and reflect the hedging programme in place on the balance sheet date, while the actual impact on financial results would 
vary contingent upon a number of factors.

iii Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Group’s US operations are translated at average exchange rates and 
shareholders’ equity at the closing rate for the reporting period. For 2016, the average and closing rates were US$1.35 (2015: $1.53) and 
US$1.24 (2015: US$1.47) to £1.00 sterling, respectively. A 10 per cent increase (weakening of the dollar) or decrease (strengthening of 
the dollar) in these rates would reduce or increase profit before tax attributable to shareholders, profit for the year and shareholders’ 
equity attributable to US insurance operations respectively, as follows:

Profit before tax attributable to shareholders
Profit for the year
Shareholders’ equity attributable to US insurance operations

A 10% increase in US$:£ 
exchange rates

A 10% decrease in US$:£ 
exchange rates

2016  £m 

2015  £m 

2016  £m 

2015  £m 

(48)
(54)
(473)

(109)
(87)
(378)

59
66
578

133
107
462

264

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuediv Other sensitivities
The total profit of Jackson is sensitive to market risk on the assets covering liabilities other than variable annuity business segregated in 
the separate accounts.

For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity and interest-sensitive life 
business, acquisition costs are deferred and amortised in line with expected gross profits on the relevant contracts. For interest-sensitive 
business, the key assumption is the expected long-term spread between the earned rate and the rate credited to policyholders, which is 
based on an annual spread analysis. In addition, expected gross profits depend on mortality assumptions, assumed unit costs and 
terminations other than deaths (including the related charges), all of which are based on a combination of actual experience of Jackson, 
industry experience and future expectations. A detailed analysis of actual experience is measured by internally developed expense, 
mortality and persistency studies.

Except to the extent of mortality experience, which primarily affects profits through variations in claim payments and GMDB 

reserves, the profits of Jackson are relatively insensitive to changes in insurance risk.

Jackson is sensitive to lapse risk and other types of policyholder behaviour, such as the take-up of its GMWB product features. 

Jackson’s persistency assumptions reflect a combination of recent past experience for each relevant line of business and expert 
judgement, especially where a lack of relevant and credible experience data exists. In the absence of hedging, equity and interest rate 
movements can both cause a loss directly and cause an increased future sensitivity to policyholder behaviour. Jackson has an extensive 
derivative programme that seeks to manage the exposure to such altered equity markets and interest rates.

For variable annuity business, the key assumption is the expected long-term level of separate account returns, which, for 2016, was 

7.4 per cent (2015: 7.4 per cent). The impact of using this return is reflected in two principal ways, namely:

 — Through the projected expected gross profits that are used to determine the amortisation of deferred acquisition costs. This is applied 

through the use of a mean reversion technique which is described in more detail in note A3.1 above; and

 — The required level of provision for claims for guaranteed minimum death, ‘for life’ withdrawal, and income benefits.

C7.4 UK insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The IFRS basis results of the UK insurance operations are most sensitive to asset/liability matching, mortality and default rate experience 
and longevity assumptions and the difference between the return on corporate bond and risk-free rate for shareholder-backed annuity 
business of the PAC non-profit sub-fund. Further details are described below. 

The IFRS operating profit based on longer-term investment returns for UK insurance operations is sensitive to changes in longevity 

assumptions affecting the carrying value of liabilities to policyholders for UK shareholder-backed annuity business. At the total IFRS 
profit level, the result is particularly sensitive to temporary value movements on assets backing the capital of the shareholder-backed 
annuity business.

With-profits business
With-profits sub-fund business
The shareholder results of the UK with-profits business (including non-participating annuity business of the with-profits sub-fund)  
are only sensitive to market risk through the indirect effect of investment performance on declared policyholder bonuses. 

The investment assets of PAC with-profits funds are subject to market risk. Changes in their carrying value, net of related changes to 

asset-share liabilities of with-profits contracts, affect the level of unallocated surplus of the fund. Therefore, the level of unallocated 
surplus is particularly sensitive to the level of investment returns on the portion of the assets that represents surplus. However, as 
unallocated surplus is accounted for as a liability under IFRS, movements in its value do not affect shareholders’ profit and equity.

The shareholder results of the UK with-profits fund correspond to the shareholders’ share of the cost of bonuses declared on the 
with-profits business, which is currently one-ninth of the cost of bonuses declared. Investment performance is a key driver of bonuses, 
and hence the shareholders’ share of the cost of bonuses. Due to the ‘smoothed’ basis of bonus declaration, the sensitivity to investment 
performance in a single year is low relative to movements in the period to period performance. However, over multiple periods, it is 
important as it may affect future expected shareholder transfers. Altered persistency trends may affect future expected shareholder 
transfers. 

265

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C7.4 UK insurance operations continued
Shareholder-backed annuity business
Profits from shareholder-backed annuity business are most sensitive to:

 — The extent to which the duration of the assets held closely matches the expected duration of the liabilities under the contracts; 
 — Actual versus expected default rates on assets held;
 — The difference between long-term rates of return on corporate bonds and risk-free rates;
 — The variance between actual and expected mortality experience;
 — The extent to which changes to the assumed rate of improvements in mortality give rise to changes in the measurement of liabilities; and
 — Changes in renewal expense levels.

In addition, the level of profit is affected by change in the level of reinsurance cover.

A decrease in assumed mortality rates of 1 per cent would decrease pre-tax profit by approximately £67 million (2015: £67 million). 

A decrease in credit default assumptions of five basis points would increase pre-tax profit by £200 million (2015: £176 million). 
A decrease in renewal expenses (excluding asset management expenses) of 5 per cent would increase pre-tax profit by £41 million 
(2015: £35 million). The effect on profit would be approximately symmetrical for changes in assumptions that are directionally opposite to 
those explained above. The net effect on profit after tax and shareholders’ equity from all the changes in assumptions as described above 
would be an increase of approximately £144 million (2015: £115 million).

Unit-linked and other business
Unit-linked and other business represents a comparatively small proportion of the in-force business of the UK insurance operations. 

Due to the matching of policyholder liabilities to attaching asset value movements, the UK unit-linked business is not directly affected 
by market or credit risk. The liabilities of the other business are also broadly insensitive to market risk. Profits from unit-linked and similar 
contracts primarily arise from the excess of charges to policyholders for management of assets, over expenses incurred. The former is 
most sensitive to the net accretion of funds under management as a function of new business and lapse and timing of death. The 
accounting impact of the latter is dependent upon the amortisation of acquisition costs in line with the emergence of margins (for 
insurance contracts) and amortisation in line with service provision (for the investment management component of investment 
contracts). By virtue of the design features of most of the contracts which provide low levels of mortality cover, the profits are relatively 
insensitive to changes in mortality experience.

Sensitivity to interest rate risk and other market risk
By virtue of the fund structure, product features and basis of accounting, the policyholder liabilities of the UK insurance operations are, 
except annuity business, not generally exposed to interest rate risk. At 31 December 2016, annuity liabilities accounted for 98 per cent 
(2015: 98 per cent) of UK shareholder-backed business liabilities. For annuity business, liabilities are exposed to interest rate risk. 
However, the net exposure is very substantially ameliorated by virtue of the close matching of assets with appropriate duration. The level 
of matching from period to period can vary depending on management actions and economic factors so it is possible for a degree of 
mis-matching profits or losses to arise. 

The close matching by the Group of assets of appropriate duration to annuity liabilities is based on maintaining economic and 
regulatory capital. The measurement of liabilities under Solvency II reporting requirements and IFRS are not the same with additional 
assets used for the IFRS annuity liabilities. As a result, IFRS has a different sensitivity to interest rate and credit risk than under Solvency II.

266

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedThe estimated sensitivity of the UK non-linked shareholder-backed business (principally annuities business) to a movement in interest 

rates is as follows:

2016  £m

2015  £m

 A
decrease
of 2%

A
decrease
 of 1%

An
increase
of 1%

An
increase
of 2%

 A
decrease
of 2%

A
decrease
 of 1%

An
increase
of 1%

An
increase
of 2%

Carrying value of debt securities and derivatives
Policyholder liabilities 
Related deferred tax effects

12,353
(10,023)
(396)

5,508
(4,466)
(177)

(4,527)
3,636
151

(8,313)
6,635
285

10,862
(8,738)
(402)

4,812
(3,909)
(172)

(3,935)
3,208
138

(7,219)
5,872
257

Net sensitivity of profit after tax and shareholders’ 

equity

1,934

865

(740)

(1,393)

1,722

731

(589)

(1,090)

In addition, the shareholder-backed portfolio of UK non-linked insurance operations covering liabilities and shareholders’ equity includes 
equity securities and investment properties. Excluding any second order effects on the measurement of the liabilities for future cash 
flows to the policyholder, a fall in their value would have given rise to the following effects on pre-tax profit, profit after tax and 
shareholders’ equity.

Pre-tax profit
Related deferred tax effects

Net sensitivity of profit after tax and shareholders’ equity

2016  £m

2015  £m

A decrease
of 20%

A decrease
of 10%

A decrease
of 20%

A decrease
of 10%

(326)
66

(260)

(163)
33

(130)

(327)
66

(261)

(163)
33

(130)

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profit and shareholders’ equity to 
the sensitivities shown above. The market risk sensitivities shown above reflect the impact of temporary market movements, and 
therefore, the primary effect of such movements would, in the Group’s segmental analysis of profits, be included within the short-term 
fluctuations in investment returns.

C7.5 Asset management and other operations
a Asset management 
i Sensitivities to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of Eastspring Investments and US asset management operations are 
translated at average exchange rates and shareholders’ equity at the closing rate for the reporting period. The rates for the functional 
currencies of most significant operations are shown in note A1.

A 10 per cent increase in the relevant exchange rates (strengthening of the pound sterling) would have reduced reported profit before 

tax attributable to shareholders and shareholders’ equity, excluding goodwill attributable to Eastspring Investments and US asset 
management operations, by £12 million and £47 million respectively (2015: £11 million and £38 million, respectively).

ii Sensitivities to other financial risks for asset management operations 
The principal sensitivities to other financial risk of asset management operations are credit risk on the bridging loan portfolio of the 
Prudential Capital operation and the indirect effect of changes to market values of funds under management. Due to the nature of 
the asset management operations there is limited direct sensitivity to movements in interest rates. Total debt securities held at  
31 December 2016 by asset management operations were £2,359 million (2015: £2,204 million), the majority of which are held by the 
Prudential Capital operation. Debt securities held by Prudential Capital are in general variable rate bonds and so market value is limited 
in sensitivity to interest rate movements and consequently, any change in interest rates would not have a material impact on profit or 
shareholders’ equity. The Group’s asset management operations do not hold significant investments in property or equities.

b Other operations
The Group holds certain derivatives that are used to manage foreign currency movements and macroeconomic exposures. The fair value 
of these derivatives is sensitive to the combined effect of movements in exchange rates, interest rates and inflation rates. The possible 
permutations cover a wide range of scenarios. For indicative purposes, a reasonably possible range of fair value movements could be plus 
or minus £150 million.

267

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C8.1 Deferred tax
The statement of financial position contains the following deferred tax assets and liabilities in relation to:

Unrealised losses or gains on investments
Balances relating to investment and insurance contracts
Short-term temporary differences
Capital allowances
Unused tax losses

Total

Deferred tax assets

Deferred tax liabilities

2016  £m 

2015  £m 

2016  £m 

2015  £m 

23
1
4,196
16
79

4,315

21
1
2,752
10
35

2,819

(1,534)
(730)
(3,071)
(35)
–

(5,370)

(1,036)
(543)
(2,400)
(31)
–

(4,010)

Of the short-term temporary differences of £4,196 million, £3,843 million relating to the US insurance operations is expected to be 
recovered in line with the run-off of the in-force book, and the remaining balances of the £353 million are expected to be recovered 
within 10 years.

The deferred tax asset at 31 December 2016 and 2015 arises in the following parts of the Group:

Asia insurance operations
US insurance operations
UK insurance operations
Other operations

Total

2016  £m 

2015  £m 

98
3,861
146
210

4,315

66
2,448
132
173

2,819

Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is on the basis of all available evidence, it can 
be regarded as more likely than not that there will be suitable taxable profits from which the future reversal of the underlying temporary 
differences can be deducted. 

The taxation regimes applicable across the Group often apply separate rules to trading and capital profits and losses. The distinction 
between temporary differences that arise from items of either a trading or capital nature may affect the recognition of deferred tax assets. 
For the 2016 full year results and financial position at 31 December 2016, the following tax benefits have not been recognised:

Capital losses
Trading losses

2016

2015

Tax benefit  £m

Losses  £bn

Tax benefit  £m

Losses  £bn

89
41

0.4
0.2

98
52

0.5
0.3

Of the unrecognised trading losses, losses of £31 million will expire within the next seven years, £1 million will expire within 20 years and 
the rest have no expiry date.

Under IAS 12, ‘Income Taxes’, deferred tax is measured at the tax rates that are expected to apply to the period when the asset is 
realised or the liability settled, based on the tax rates (and laws) that have been enacted or are substantively enacted at the end of the 
reporting period. 

The reduction in the UK corporation tax rate to 17 per cent from 1 April 2020 was substantively enacted on 6 September 2016, and 

has had the effect of reducing the UK with-profits and shareholder-backed business element of the overall net deferred tax liabilities 
by £5 million as at 31 December 2016. The effects of these changes are reflected in the financial statements for the year ended  
31 December 2016.

C8.2 Current tax 
Of the £440 million (2015: £477 million) current tax recoverable, the majority is expected to be recovered in one year or less. The current 
tax recoverable includes £112 million in relation to the ongoing litigation relating to the historic tax treatment of dividends received from 
overseas portfolio investments of life insurance companies. PAC is the test case for this litigation. In April 2016, the UK Court of Appeal 
found in PAC’s favour on all substantive points in the litigation. HM Revenue & Customs have been granted permission to appeal the 
Court of Appeal’s judgment to the Supreme Court. The Supreme Court hearing has not yet been scheduled. However, it is expected to 
be at some time in 2018.

The current tax liability increased to £649 million (2015: £325 million) due to positive market movements in the UK insurance 

operations.

268

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedC9 Defined benefit pension schemes

(a) Background and summary economic and IAS 19 financial positions
The Group’s businesses operate a number of pension schemes. The specific features of these schemes vary in accordance with the 
regulations of the country in which the employees are located, although they are, in general, funded by the Group and based either on a 
cash balance formula or on years of service and salary earned in the last year or years of employment. The largest defined benefit scheme 
is the principal UK scheme, namely the Prudential Staff Pension Scheme (PSPS). PSPS accounts for 82 per cent (2015: 84 per cent) of the 
underlying scheme liabilities of the Group’s defined benefit schemes. 

The Group also operates two smaller UK defined benefit schemes in respect of Scottish Amicable (SASPS) and M&G (M&GGPS). 

In addition, there are two small defined benefit schemes in Taiwan which have negligible deficits.

Under the IAS 19, ‘Employee Benefits’ valuation basis, the Group applies the principles of IFRIC 14, ‘IAS 19 – The Limit on a Defined 

Benefit Asset, Minimum Funding Requirements and their Interaction’, whereby a surplus is only recognised to the extent that the 
Company is able to access the surplus either through an unconditional right of refund to the surplus or through reduced future 
contributions relating to ongoing service, which have been substantively enacted or contractually agreed. Further, the IFRS financial 
position recorded, reflects the higher of any underlying IAS 19 deficit and any obligation for committed deficit funding where applicable.

The Group asset/liability in respect of defined benefit pension schemes is as follows:

Underlying economic surplus 

(deficit)

Less: unrecognised 
surplus note (i)

Economic surplus (deficit) 

(including investment in 
Prudential insurance 
policies)
Attributable to:

PAC with-profits fund
Shareholder-backed 

operations

Consolidation adjustment 
against policyholder 
liabilities for investment in 
Prudential insurance 
policies note (iii)

IAS 19 pension asset (liability) 
on the Group statement of 
financial position note (iv)

2016  £m

2015  £m

PSPS
note (i)

SASPS
note (ii)

M&GGPS

Other
schemes

Total

PSPS
note (i)

SASPS
note (ii)

M&GGPS

Other
schemes

Total

717

(237)

(558)

–

159

(237)

111

(95)

48

(142)

84

–

84

–

84

(1)

563

969

(82)

–

(558)

(800)

–

(1)

–

(1)

5

16

(11)

169

118

51

(82)

(33)

(49)

75

–

75

–

75

(1)

–

(1)

–

(1)

961

(800)

161

85

76

–

–

(134)

–

(134)

–

–

(77)

–

(77)

159

(237)

(50)

(1)

(129)

169

(82)

(2)

(1)

84

Notes
(i) 

(ii) 
(iii) 

For PSPS, the Group does not have an unconditional right of refund to any surplus of the scheme. The PSPS pension asset represents the present value of the economic benefit 
(impact) of the Company from the difference between future ongoing contributions to the scheme and estimated accrued cost of service. No deficit or other funding is required for 
PSPS. Deficit funding, where applicable, is apportioned in the ratio of 70/30 between the PAC with-profits fund and shareholder-backed operations following detailed 
considerations in 2005 of the sourcing of previous contributions. Employer contributions for ongoing service of current employees are apportioned in the ratio relevant to current 
activity. 
The deficit of SASPS has been allocated 40 per cent to the PAC with-profits fund and 60 per cent to the shareholders’ fund as at 31 December 2016 and 2015.
The underlying position on an economic basis reflects the assets (including investments in Prudential insurance policies that are offset against liabilities to policyholders on the 
Group consolidation) and the liabilities of the schemes.

(iv)  At 31 December 2016, the PSPS pension asset of £159 million (2015: £169 million) and the other schemes’ pension liabilities of £288 million (2015: £85 million) are included within 

‘Other debtors’ and ‘Provisions’ respectively on the consolidated statement of financial position. 

269

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC9 Defined benefit pension schemes continued

(a) Background and summary economic and IAS 19 financial positions continued
Triennial actuarial valuations
Defined benefit pension schemes in the UK are generally required to be subject to full actuarial valuations every three years in order to 
assess the appropriate level of funding for schemes in relation to their commitments. These valuations include assessments of the likely 
rate of return on the assets held within the separate trustee administered funds. 

The information on the latest completed actuarial valuation for the UK schemes is shown in the table below:

Last completed actuarial 

5 April 2014

PSPS

SASPS

31 March 2014

M&GGPS

31 December 2014

valuation date

Valuation actuary, all Fellows 
of the Institute and Faculty 
of Actuaries

C G Singer 
Towers Watson Limited

Jonathan Seed 
Xafinity Consulting

Paul Belok
AON Hewitt Limited

Funding level at the last 

107 per cent

78 per cent

99 per cent

valuation

Deficit funding arrangement 
agreed with the Trustees 
based on the last valuation

No deficit or other funding 
required. Ongoing 
contributions for active 
members are at the minimum 
level required under the 
scheme rules (approximately 
£6 million per annum 
excluding expenses)

Deficit funding of £21 million 
per annum from 1 January 2015 
until 31 March 2024, or earlier 
if the scheme’s funding level 
reaches 100 per cent before this 
date. The deficit funding will be 
reviewed every three years at 
subsequent  valuations

No deficit funding required from 
1 January 2016

For PSPS, the market value of the scheme assets as at the 5 April 2014 valuation was £6,165 million. The actuarial assumptions used 
in determining benefit obligations and the net periodic benefit costs for the purposes of the 2014 valuation were as follows:

Rate of increase in salaries
Rate of inflation:

Retail Prices Index (RPI)
Consumer Prices Index (CPI)

Rate of increase of pensions in payment for inflation:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)
Discretionary

Expected returns on plan assets

Mortality assumptions:
The tables used for PSPS pensions in payment at 5 April 2014 were:

%

Nil

3.5
2.8

2.8
2.5
Nil
3.3

Base post-retirement mortality
For current male (female) pensioners 113 per cent (108 per cent) of the mortality rates of the 2000 series mortality tables (PNMA00/
PNFA00), published by the Continuous Mortality Investigation Bureau (CMI). 

For male (female) non-pensioners 107 per cent (92 per cent) of the 2000 series rates (PNMA00/PNFA00).

Allowance for future improvements to post-retirement mortality
For males (females) up to 2009 100 per cent (75 per cent) of Medium Cohort subject to a minimum rate of improvement of 2.00 per cent 
per annum (1.25 per cent per annum) up to age 90, decreasing linearly to zero by age 120. From 2010 onwards, in line with the CMI’s 
2009 projection model with a long-term rate of 1.75 per cent per annum (1.50 per cent per annum), and minor scheme-specific 
calibrations.

Risks to which the defined benefit schemes expose the Group 
Responsibility of making good of any deficit that may arise in the schemes lies with the employers of the schemes, which are subsidiaries 
of the Group. Accordingly, the pension schemes expose the Group to a number of risks, the most significant of which are interest rate and 
investment risk, inflation risk and mortality risk.

270

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinuedCorporate governance
The Group’s UK pension schemes are regulated by ‘The Pension Regulator’ in accordance with the Pension Act 1995. Trustees have been 
appointed for each pension scheme and they have the ultimate responsibility to ensure that the scheme is managed in accordance with 
the Trust Deed & Rules.

All of the three Group’s UK defined benefit pension schemes (the PSPS, SASPS and M&GGPS) are final salary schemes, which are 

closed to new entrants.

The Trustee of each scheme sets the general investment policy and specifies any restrictions on types of investment and the degrees 
of divergence permitted from the benchmark, but delegates the responsibility for selection and realisation of specific investments to the 
Investment Managers. The Trustee consults the Principal Employer (eg The Prudential Assurance Company for PSPS), on the investment 
principles, but the ultimate responsibility for the investment of the assets of the scheme lies with the Trustee.

The Trustee of each of the schemes manages the investment strategy of the scheme to achieve an acceptable balance between 
investing in the assets that most closely match the expected benefit payments and assets that are expected to achieve a greater return, 
in the hope of reducing the contributions required or providing additional benefits to members. 

The PSPS scheme has entered into a derivatives-based strategy to match the duration and inflation profile of its liabilities. This 
involved a reallocation from other investments to other assets with an interest and inflation swap overlay. As at 31 December 2016, the 
nominal value of the interest and inflation-linked swaps amounted to £0.8 billion (2015: £0.7 billion) and £5.0 billion (2015: £3.4 billion) 
respectively. The SASPS and M&GGPS use very limited or no derivatives to manage their risks. 

(b) Assumptions
The actuarial assumptions used in determining benefit obligations and the net periodic benefit costs for the years ended 31 December 
were as follows:

Discount rate*
Rate of increase in salaries
Rate of inflation†

Retail Prices Index (RPI)
Consumer Prices Index (CPI)

Rate of increase of pensions in payment for inflation:

PSPS:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)
Discretionary

Other schemes

2016  % 

2015  % 

2.6
3.2

3.2
2.2

2.5
2.5
2.5
3.2

3.8
3.0

3.0
2.0

2.5
2.5
2.5
3.0

* The discount rate has been determined by reference to an ‘AA’ corporate bond index, adjusted where applicable, to allow for the difference in duration between the index and the 

pension liabilities.

† The rate of inflation reflects the long-term assumption for the UK RPI or CPI depending on the tranche of the schemes. 

The calculations are based on current mortality estimates with an allowance made for future improvements in mortality. This allowance 
was updated in 2016 to reflect the CMI’s 2014 mortality improvements model, with scheme-specific calibrations. For immediate 
annuities in payment, in 2016 and 2015, a long-term mortality improvement rate of 1.75 per cent per annum and 1.25 per cent per annum 
was applied for males and females, respectively. 

(c) Estimated pension scheme surpluses and deficits
This section illustrates the financial position of the Group’s defined benefit pension schemes on an economic basis and the IAS 19 basis.
The underlying pension position on an economic basis reflects the assets (including investments in Prudential policies that are 
offset against liabilities to policyholders on the Group consolidation) and the liabilities of the schemes. The IAS 19 basis excludes 
the investments in Prudential policies. At 31 December 2016, the investments in Prudential insurance policies comprise 
£134 million (2015: £77 million) for the M&GGPS and there were no investments in Prudential insurance policies for PSPS and SASPS 
(2015: £125 million for PSPS). In principle, on consolidation, the investments are eliminated against policyholder liabilities of 
UK insurance operations, so that the formal IAS 19 position for the scheme in isolation excludes these items. This treatment applies to 
the M&GGPS investments. However, in 2015, as a substantial portion of the Company’s interest in the underlying surplus of PSPS was 
not recognised, the adjustment was not necessary for the PSPS investments.

271

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC9 Defined benefit pension schemes continued

(c) Estimated pension scheme surpluses and deficits continued
Movements on the pension scheme deficit determined on the economic basis are as follows, with the effect of the application of IFRIC 14 
being shown separately:

All schemes 
Underlying position (without the effect of IFRIC 14)
Surplus
Less: amount attributable to PAC with-profits fund

Shareholders’ share:

Gross of tax surplus (deficit) 
Related tax

Net of shareholders’ tax

Application of IFRIC 14 for the derecognition of PSPS 

surplus 

Derecognition of surplus
Less: amount attributable to PAC with-profits fund

Shareholders’ share: 
Gross of tax 
Related tax

Net of shareholders’ tax

With the effect of IFRIC 14 
Surplus (deficit) 
Less: amount attributable to PAC with-profits fund

Shareholders’ share:

Gross of tax surplus (deficit) 
Related tax

Net of shareholders’ tax

2016  £m

Surplus
 (deficit)
in schemes at 
1 Jan 2016

(Charge) 
credit
to income
statement

Actuarial gains
 and losses 
in other
comprehensive
income

Contributions
paid

Surplus 
(deficit)
 in schemes at
31 Dec 2016 

961
(658)

303
(60)

243

(800)
573

(227)
45

(182)

161
(85)

76
(15)

61

(1)
(12)

(13)
3

(10)

(32)
21

(11)
2

(9)

(33)
9

(24)
5

(19)

(442)
261

(181)
36

(145)

274
(185)

89
(18)

71

(168)
76

(92)
18

(74)

45
(16)

29
(6)

23

–
–

–
–

–

45
(16)

29
(6)

23

563
(425)

138
(27)

111

(558)
409

(149)
29

(120)

5
(16)

(11)
2

(9)

Underlying investments of the schemes
On the ‘economic basis’, after including the underlying assets represented by the investments in Prudential insurance policies as scheme 
assets, the plans’ assets at 31 December comprise the following investments:

Equities
UK 
Overseas

Bonds*

Government
Corporate
Asset-backed securities

Derivatives
Properties
Other assets

Total value of assets†

2016

Other
schemes 
£m

85
368

550
196
6
(2)
109
67

1,379

Total
£m

103
661

5,961
1,365
150
250
180
336

9,006

PSPS
£m

18
293

5,411
1,169
144
252
71
269

7,627

2015

Other
schemes 
£m

70
329

427
145
21
(5)
62
42

1,091

Total
£m

196
480

5,222
1,115
156
178
132
340

7,819

PSPS
£m

126
151

4,795
970
135
183
70
298

6,728

%

1
7

66
15
2
3
2
4

100

%

3
6

67
14
2
2
2
4

100

* 93 per cent of the bonds are investment graded (2015: 93 per cent).
† 98 per cent of the total value of the scheme assets are derived from quoted prices in an active market (2015: 98 per cent). None of the scheme assets included shares in Prudential plc 

or property occupied by the Prudential Group. The IAS 19 basis plan assets at 31 December 2016 of £8,872 million (2015: £7,617 million) is different from the economic basis plan assets 
of £9,006 million (2015: £7,819 million) as shown above due to the exclusion of investment in Prudential insurance policies, which are eliminated on consolidation of £134 million  
(2015: £202 million) comprising £134 million for the M&G scheme (2015: £77 million) and nil for PSPS (2015: £125 million).

272

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued 
The movements in the IAS 19 pension schemes’ surplus and deficit between scheme assets and liabilities as consolidated in the 

financial statements were:

Attributable to policyholders and shareholders

Plan assets

Present value
 of benefit
obligations
note (i)

Net surplus
(deficit)
 (without
 the effect
 of IFRIC 14)

Effect of
 IFRIC 14 for
derecognition
 of PSPS
surplus

Economic
 basis net
surplus
(deficit)

Other
adjustments
 including for
investments
 in Prudential
 insurance
 policies
note (ii)

IAS 19
basis net
deficit

2016 £m
Net surplus (deficit), beginning of 

year

Current service cost
Net interest on net defined benefit 

liability (asset)

Administration expenses
Benefit payments
Employers’ contributions note (iii)
Employees’ contributions
Actuarial gains and losses note (iv)
Transfer into investment in 

7,819

292
(5)
(350)
45
2
1,203

(6,858)
(34)

(254)

350

(2)
(1,645)

Prudential insurance policies

–

–

Net surplus (deficit), end of year 

9,006

(8,443)

2015 £m
Net deficit, beginning of year
Current service cost
Negative past service cost
Net interest on net defined benefit 

liability (asset)

Administration expenses
Benefit payments
Employers’ contributions note (iii)
Employees’ contributions
Actuarial gains and losses note (iv)
Transfer out of investment in 

Prudential insurance policies

8,067

278
(5)
(301)
56
2
(278)

–

(7,312)
(36)
48

(250)

301

(2)
393

–

Net surplus (deficit), end of year 

7,819

(6,858)

961
(34)

38
(5)
–
45
–
(442)

–

563

755
(36)
48

28
(5)
–
56
–
115

–

961

(800)

(32)

274

–

(558)

(710)

(26)

(64)

–

(800)

161
(34)

6
(5)
–
45
–
(168)

–

5

45
(36)
48

2
(5)
–
56
–
51

–

161

(77)

(3)

(13)

(41)

(134)

(132)

(5)

6

54

(77)

84
(34)

3
(5)
–
45
–
(181)

(41)

(129)

(87)
(36)
48

(3)
(5)
–
56
–
57

54

84

273

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statements 
C9 Defined benefit pension schemes continued

(c) Estimated pension scheme surpluses and deficits continued
Notes
(i)  Maturity profile of the benefit obligations 

The weighted average duration of the benefit obligations of the schemes is 19.5 years (2015: 18.2 years). 

The following table provides an expected maturity analysis of the benefit obligations as at 31 December:

All schemes  £m

1 year or less

After
 1 year
to 5 years

After
5 years
to 10 years

After
10 years
to 15 years

After
 15 years
to 20 years

243

240

1,090

1,045

1,585

1,554

1,694

1,688

1,704

1,711

Over
20 years

8,508

8,791

Total

14,824

15,029

2016

2015

(ii) 
(iii) 
(iv) 

The adjustments for investments in Prudential insurance policies are consolidation adjustments for intra-group assets and liabilities with no impact to operating results.
Total employer contributions expected to be paid into the Group defined benefit schemes for the year ending 31 December 2017 amount to £45 million (2016: £45 million).
The actuarial gains and losses attributable to policyholders and shareholders as shown in the table above are analysed as follows:

Actuarial gains and losses
Return on the scheme assets less amount included in interest income 
Losses on changes in demographic assumptions
(Losses)/gains on changes in financial assumptions
Experience gains on scheme liabilities

Effect of derecognition of PSPS surplus
Consolidation adjustment for investments in Prudential insurance policies and other adjustments

2016  £m

2015  £m

1,203
(18)
(1,733)
106
(442)
274
(13)

(181)

(278)
(3)
371
25
115
(64)
6

57

The losses of £1,733 million in 2016 on change in financial assumptions primarily reflect the effect of the decrease in the discount rate 
used in determining the scheme liabilities from 3.8 per cent in 2015 to 2.6 per cent in 2016. These losses were partially offset by the 
increase in the return on the scheme assets, which was greater than the amount included in interest income by £1,203 million.

(d) Sensitivity of the pension scheme liabilities to key variables 
The sensitivity information below is based on the core scheme liabilities and assumptions at the balance sheet date. The sensitivity is 
calculated based on a change in one assumption with all other assumptions being held constant. As such, interdependencies between 
the assumptions are excluded.

The sensitivity of the underlying pension scheme liabilities as shown above does not directly equate to the impact on the profit or loss 
attributable to shareholders or shareholders’ equity due to the effect of the application of IFRIC 14 on PSPS and the allocation of a share 
of the interest in financial position of the PSPS and SASPS to the PAC with-profits fund as described above. 

Assumption applied

Impact of sensitivity on scheme liabilities on IAS 19 basis

Discount rate

2016

2.6%

2015

Sensitivity change in assumption

2016

2015

3.8% Decrease by 0.2%

Increase in scheme liabilities by:

Discount rate

2.6%

3.8% Increase by 0.2%

Decrease in scheme liabilities by:

PSPS
Other schemes

PSPS
Other schemes

Decrease in scheme liabilities by:

PSPS
Other schemes

Increase in scheme liabilities by: 

PSPS
Other schemes

Rate of inflation 

3.2%
2.2%

3.0% RPI: Decrease by 0.2%
2.0% CPI: Decrease by 0.2%

with consequent reduction
in salary increases

Increase life expectancy 
by 1 year

Mortality rate

274

3.5%
5.3%

3.5%
5.0%

0.6%
4.1%

3.5%
3.7%

3.3%
5.0%

3.1%
4.6%

0.5%
4.0%

3.2%
2.8%

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued 
 
C10 Share capital, share premium and own shares

Number of
ordinary shares

Issued shares of 5p each fully paid

At 1 January
Shares issued under share-based schemes

2,572,454,958
8,606,615

At 31 December

2,581,061,573

2016

Share
 capital
£m

128
1

129

Share
premium
£m

Number of
ordinary shares

1,915 2,567,779,950
4,675,008

12

1,927 2,572,454,958

2015

Share
 capital
£m

128
–

128

Share
premium
£m

1,908
7

1,915

Amounts recorded in share capital represent the nominal value of the shares issued. The difference between the proceeds received on 
issue of shares, net of issue costs, and the nominal value of shares issued is credited to the share premium account.

At 31 December 2016, there were options outstanding under save as you earn schemes to subscribe for shares as follows: 

31 December 2016

31 December 2015

Number of
shares to
subscribe for

7,068,884

8,795,617

Share price range

from

466p

288p

to 

Exercisable
by year

1,155p

1,155p

2022

2021

Transactions by Prudential plc and its subsidiaries in Prudential plc shares
The Group buys and sells Prudential plc shares (‘own shares’) either in relation to its employee share schemes or via transactions 
undertaken by authorised investment funds that the Group is deemed to control. The cost of own shares of £226 million as at 
31 December 2016 (2015: £219 million) is deducted from retained earnings. The Company has established trusts to facilitate the delivery 
of shares under employee incentive plans. At 31 December 2016, 10.7 million (2015: 10.5 million) Prudential plc shares with a market 
value of £175 million (2015: £161 million) were held in such trusts, all of which are for employee incentive plans. The maximum number of 
shares held during 2016 was 11.2 million which was in June 2016.

The Company purchased the following number of shares in respect of employee incentive plans. The shares purchased each month 

are as follows:

January
February
March
April
May
June
July
August
September
October
November
December

Total

Number
 of shares

67,625
79,077
735,361
84,848
2,272,344
576,386
84,883
73,602
173,166
71,253
69,976
71,626

4,360,147

2016 Share price

2015 Share price

Low
£

13.73
11.96
13.09
12.91
13.17
11.28
11.96
14.01
13.69
14.37
13.49
15.76

High
£

14.00
12.01
13.72
13.31
13.31
13.09
12.32
14.25
14.14
14.50
15.40
16.37

Cost
£

Number
 of shares

932,711
947,993
9,686,101
1,115,919
30,238,832
6,604,231
1,040,732
1,040,528
2,372,037
1,026,260
1,044,194
1,134,181

52,474
49,423
4,660,458
52,371
145,542
160,078
55,208
57,653
154,461
58,087
56,948
61,441

57,183,719

5,564,144

Low
£

14.83
16.01
16.44
16.78
16.07
15.65
15.04
15.07
13.57
15.14
15.01
15.00

High
£

15.11
16.14
17.01
17.24
16.61
16.20
15.99
15.17
14.31
15.22
15.61
15.08

Cost
£

786,584
795,683
78,940,633
892,795
2,357,705
2,563,060
868,713
868,091
2,149,244
879,999
866,033
923,600

92,892,140

The Group has consolidated a number of authorised investment funds where it is deemed to control these funds under IFRS. Some of 
these funds hold shares in Prudential plc. The total number of shares held by these funds at 31 December 2016 was 6.0 million  
(2015: 6.1 million) and the cost of acquiring these shares of £61 million (2015: £54 million) is included in the cost of own shares. 
The market value of these shares as at 31 December 2016 was £97 million (2015: £94 million). During 2016, these funds made 
net disposals of 77,423 Prudential shares (2015: net disposals of 1,402,697) for a net increase of £7.9 million to book cost 
(2015: net increase of £13 million).

All share transactions were made on an exchange other than the Stock Exchange of Hong Kong.
Other than set out above the Group did not purchase, sell or redeem any Prudential plc listed securities during 2016 or 2015.

275

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Provision in respect of defined benefit pension schemes: C9
Other provisions (see below)

Total provisions

Analysis of other provisions:

2016  £m 

2015  £m 

288
659

947

85
519

604

Total

507

357
(55)
(285)
(5)

519

2016  £m

2015  £m

Legal
 provisions

Restructuring
 provisions
note (i)

Other
 provisions
note (ii)

Total

Legal
 provisions

Restructuring
 provisions
note (i)

Other
 provisions
note (ii)

At 1 January
Charged to income statement:

Additional provisions
Unused amounts released

Used during the year
Exchange differences

Total at 31 December 

12

5
(4)
(7)
1

7

13

494

519

–
(5)
(1)
–

7

376
(44)
(214)
33

645

381
(53)
(222)
34

659

9

6
(1)
(3)
1

12

11

10
(1)
(7)
–

13

487

341
(53)
(275)
(6)

494

Notes
(i) 

Restructuring provisions primarily relate to restructuring activities of UK insurance operations. The provisions pertain to property liabilities resulting from the closure of regional 
sales centres and branches and staff terminations and other transformation costs to enable streamlining of operations.

(ii)  Other provisions comprise staff benefits provisions of £415 million (2015: £384 million) that are generally expected to be paid out within the next three years, provisions for onerous 
contracts of £20 million (2015: £31 million), other provisions of £35 million (2015: £79 million) and a provision for review of past annuity sales of £175 million (2015: £nil). Prudential 
has agreed with the Financial Conduct Authority (FCA) to review annuities sold without advice after 1 July 2008 to its contract-based defined contribution pension customers. The 
review will examine whether customers were given sufficient information about their potential eligibility to purchase an enhanced annuity, either from Prudential or another 
pension provider. The review is expected to commence in 2017 and last a period of three years. A provision of £175 million has been established at 31 December 2016 to cover the 
costs of undertaking the review and any potential redress. The ultimate amount that will be expended by the Group on the review remains uncertain. Although the Group’s 
professional indemnity insurance may mitigate the overall financial impact of this review, with potential insurance recoveries of up to £175 million, no such recovery has been 
factored in the provision, in accordance with the requirements of IAS 37, ‘Provisions, Contingent Liabilities and Contingent Assets’.

C12 Capital

(a) Group objectives, policies and processes for managing capital
(i) Capital measure
The Group manages its Group Solvency II own funds as its measure of capital. At 31 December 2016, estimated Group Solvency II Own 
Funds were £24.8 billion.

(ii) External capital requirements
From 1 January 2016, Solvency II is the Group’s consolidated capital regime. Solvency II is a risk-based solvency framework required 
under the European Solvency II Directive as implemented by the Prudential Regulatory Authority in the UK. The Solvency II surplus 
represents the aggregated capital held by the Group less solvency capital requirements. 

(iii) Meeting of capital management objectives
The Group solvency capital requirement has been met during 2016. 

As well as holding sufficient capital to meet Solvency II requirements at Group level, the Group also closely manages the cash it holds 

within its central holding companies so that it can:

a)  Maintain flexibility, fund new opportunities and absorb shock events
b)  Fund dividends
c)  Cover central costs and debt payments

More details on holding company cash flows and balances are given in the section II(a) of the additional unaudited financial information.
While the Group at a consolidated level is subject to the Solvency II requirements, at a business unit level capital is defined by local 

capital regulations and local business needs.

Each of the Group’s long-term business operations is capitalised to a sufficiently strong level for its individual circumstances.

276

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued 
The Group manages its assets, liabilities and capital locally, in accordance with local regulatory requirements and reflecting the 
different types of liabilities in each business. As a result of the diversity of products offered by Prudential and the different regulatory 
regimes under which it operates, the Group employs differing methods of asset/liability and capital management, depending on the 
business concerned.

Stochastic modelling of assets and liabilities is undertaken in the UK, US and Asia to assess the economic capital requirements. 
A stochastic approach models the inter-relationship between asset and liability movements, taking into account asset correlation, 
management actions and policyholder behaviour under a large number of alternative economic scenarios.

In addition, reserve adequacy testing under a range of scenarios and dynamic solvency testing is carried out, including under certain 

scenarios mandated by the UK, US and Asian regulators.

The sensitivity of liabilities and other components of total capital vary depending upon the type of business concerned and this 

conditions the approach to asset/liability management.

(b) Local capital regulations
The most significant local capital requirements are:

(i) Asia insurance operations
The estimated capital position for Asia life insurance operations with reconciliation to shareholders equity is shown below:

Group IFRS shareholders’ equity

Adjustments to regulatory basis
Unallocated surplus of with-profits funds
Deferred acquisition costs, distribution rights and goodwill of non-participating business not recognised 

for regulatory reporting

Other adjustments

Total adjustments

Total available capital resources of life assurance businesses on local regulatory bases

The capital requirements of material territories are:

2016  £m

2015  £m

4,993

3,956

2,667

2,553

(1,365)
1,627

2,929

7,922

(1,301)
(31)

1,221

5,177

Hong Kong
The capital requirement varies by underlying risk and duration of liabilities, but is generally determined as 4 per cent of mathematical 
reserves plus 0.3 per cent of the capital at risk. Mathematical reserves are based on a best estimate basis with prudent margins for adverse 
deviations, discounted at a valuation interest rate based on a blend between the risk-adjusted portfolio yield and reinvestment rate.

Indonesia
Solvency capital is determined using a risk-based capital approach. Insurance companies in Indonesia are expected to maintain the level 
of net assets above 120 per cent of solvency capital. 

Malaysia
A risk-based capital framework applies in Malaysia. The local regulator has set a Supervisory Target Capital Level of 130 per cent below 
which supervisory actions of increasing intensity will be taken. Each insurer is also required to set its own Individual Target Capital Level 
to reflect its own risk profile and this is expected to be higher than the Supervisory Target Capital Level.

Singapore
A risk-based capital framework applies in Singapore. A registered insurer incorporated in Singapore is required at all times to maintain a 
minimum level of paid-up ordinary share capital and to ensure that its financial resources are not less than the greater of (i) the total risk 
requirement arising from the assets and liabilities of the insurer, calculated in accordance with the Singapore Insurance Act; or (ii) a 
minimum amount of 5 million Singapore Dollars. The regulator also has the authority to direct that the insurer satisfy additional capital 
adequacy requirements in addition to those set forth under the Singapore Insurance Act if it considers such additional requirements 
appropriate. 

277

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsC12 Capital continued

(b) Local capital regulations continued
(ii) US insurance operations 
The estimated capital position for Jackson with reconciliation to shareholders equity is shown below:

Group IFRS shareholders’ equity

Adjustments to regulatory basis
Deferred acquisition costs, distribution rights and goodwill of non-participating business not recognised 

for regulatory reporting

Jackson surplus notes
Investment and policyholder liabilities valuation differences between IFRS and regulatory basis for Jackson
Other adjustments

Total adjustments

Total available capital resources of life assurance businesses on local regulatory bases

2016  £m

2015  £m

5,204

4,154

(8,303)
202
6,657
535

(909)

4,295

(6,148)
169
4,927
364

(688)

3,466

The regulatory framework for Jackson is governed by the requirements of the US NAIC approved Risk-Based Capital standards. Under 
these requirements life insurance companies report using a formula-based capital standard which includes components calculated by 
applying factors to various asset, premium and reserve items and a separate model-based component for market risk associated primarily 
with variable annuity products. 

At 31 December 2016, Jackson had a permitted practice in effect as granted by the local regulator allowing Jackson to carry certain 
interest rate swaps at book value, as if statutory hedge accounting were in place, instead of at fair value as would have been otherwise 
required. Jackson is required to demonstrate the effectiveness of its interest rate swap programme pursuant to the Michigan Insurance 
Code. The total effect of this permitted practice, net of tax, was to decrease statutory surplus by £334 million at 31 December 2016.
Under the equivalence provisions of Solvency II, Jackson is incorporated into the Group’s Solvency II position at a level equal to 

available capital in excess of 250 per cent of the US local risk-based capital requirement.

(iii) UK insurance operations
From 1 January 2016, UK insurance operations are subject to Solvency II capital requirements on an individual basis. The UK solvency 
capital requirement has been met during 2016.

(iv) Asset management operations – regulatory and other surplus
Certain asset management subsidiaries of the Group are subject to regulatory requirements. The movement in the year of the surplus 
regulatory capital position of those subsidiaries, combined with the movement in the IFRS basis shareholders’ funds for unregulated asset 
management operations, is as follows:

Regulatory and other surplus
Beginning of year
Gains (losses) during the year
Movement in capital requirement
Capital injection
Distributions made to the parent company
Exchange and other movements

End of year

Asset management operations

2016  £m

2015  £m

M&G

US

Prudential
Capital

Eastspring
Investments

Total

Total

402
339
(46)
–
(290)
–

405

182
8
–
–
(18)
33

205

70
(23)
–
–
(45)
20

22

149
122
(8)
–
(79)
20

204

803
446
(54)
–
(432)
73

836

534
392
36
4
(262)
99

803

278

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued 
(c) Transferability of available capital
In the UK, the Solvency II regime became effective on 1 January 2016. PAC is required to meet the Solvency II capital requirements as a 
company as a whole, ie covering both its ring-fenced with-profits funds and non-profit funds. Further, the surplus of the with-profits 
funds is ring-fenced from the shareholder balance sheet with restrictions as to its distribution. Distributions from the with-profits funds to 
shareholders continue to reflect the shareholders’ one-ninth share of the cost of declared policyholders’ bonuses.

For Jackson, capital retention is maintained at a level consistent with an appropriate rating by Standard & Poor’s. Currently, Jackson is 

rated AA. Jackson can pay dividends on its capital stock only out of earned surplus unless prior regulatory approval is obtained. 
Furthermore, dividends which exceed the greater of statutory net gain from operations less net realised investments losses for the prior 
year or 10 per cent of Jackson’s prior year end statutory surplus, excluding any increase arising from the application of permitted 
practices, require prior regulatory approval. 

For Asia subsidiaries, the amounts retained within the companies are at levels that provide an appropriate level of capital strength in 
excess of the local regulatory minimum. For ring-fenced with-profits funds, the excess of assets over liabilities is retained with distribution 
tied to the shareholders’ share of bonuses through declaration of actuarially determined surplus. The businesses in Asia may, in general, 
remit dividends to the UK, provided the statutory insurance fund meets the local regulatory solvency targets.

Available capital of the non-insurance business units is transferable to the life assurance businesses after taking account of an 

appropriate level of operating capital, based on local regulatory solvency targets, over and above basis liabilities.

C13 Property, plant and equipment

Property, plant and equipment comprise Group occupied properties and tangible assets. A reconciliation of the carrying amount of these 
items from the beginning of the year to the end of the year is as follows:

At 1 January
Cost
Accumulated depreciation

Net book amount

Year ended 31 December
Opening net book amount
Exchange differences
Depreciation charge
Additions
Arising on acquisitions of subsidiaries*
Disposals and transfers

Closing net book amount

At 31 December
Cost
Accumulated depreciation

Net book amount

Group 
occupied 
property

2016 £m

Tangible
assets

480
(69)

411

411
50
(15)
15
–
(110)

351

439
(88)

351

1,387
(601)

786

786
52
(144)
333
–
(635)

392

1,077
(685)

392

Group 
occupied 
property

2015 £m

Tangible
assets

390
(58)

332

332
(2)
(11)
40
52
–

411

480
(69)

411

1,165
(519)

646

646
(10)
(118)
216
84
(32)

786

1,387
(601)

786

Total

1,867
(670)

1,197

1,197
102
(159)
348
–
(745)

743

1,516
(773)

743

Total

1,555
(577)

978

978
(12)
(129)
256
136
(32)

1,197

1,867
(670)

1,197

* Arising on an acquisition made for venture fund purposes by the PAC with-profits fund.

Tangible assets
Of the £392 million of tangible assets, £247 million were held by the Group’s with-profits operations, primarily by the consolidated 
subsidiaries for venture fund and other investment purposes of the PAC with-profits fund. 

Capital expenditure: property, plant and equipment by segment
The capital expenditure of £333 million (2015: £216 million) arose as follows: £244 million in UK, £17 million in US and £61 million in Asia 
in insurance operations with the remaining balance of £11 million arising from asset management operations and unallocated corporate 
expenditure (2015: £143 million in UK, £20 million in US and £35 million in Asia in insurance operations with the remaining balance of 
£18 million arising from asset management operations and unallocated corporate expenditure).

279

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Investment properties principally relate to the PAC with-profits fund and are carried at fair value. A reconciliation of the carrying amount 
of investment properties at the beginning and end of the year is set out below:

At 1 January
Additions:

Resulting from property acquisitions
Resulting from expenditure capitalised

Disposals
Net gain from fair value adjustments
Net foreign exchange differences
Transfers (to) from held for sale assets

At 31 December

2016  £m

2015  £m

13,422

12,764

1,338
189
(632)
273
97
(41)

680
77
(662)
537
21
5

14,646

13,422

The 2016 income statement includes rental income from investment properties of £781 million (2015: £769 million) and direct operating 
expenses including repairs and maintenance arising from these properties of £67 million (2015: £42 million).

Investment properties of £6,020 million (2015: £5,468 million) are held under finance leases. The present value of minimum lease 
payments under these leases is £49 million (2015: £78 million) and 76 per cent (2015: 77 per cent) of lease payments are due in over five 
years. 

The Group’s policy is to let investment properties to tenants through operating leases. Minimum future rentals to be received on 

non-cancellable operating leases of the Group’s freehold investment properties are receivable in the following periods:

Less than 1 year
1 to 5 years
Over 5 years

Total

2016  £m

2015  £m

314
1,077
2,634

4,025

309
1,091
2,595

3,995

The total minimum future rentals to be received on non-cancellable sub-leases for the Group’s investment properties held under finance 
leases at 31 December 2016 are £2,238 million (2015: £2,888 million).

280

Prudential plc  Annual Report 2016 www.prudential.co.ukC Balance sheet notesContinued 
D  Other notes 

D1 Held for sale Korea life business

On 10 November 2016, the Group announced that it had reached an agreement to sell 100 per cent of its life insurance subsidiary in 
Korea, PCA Life Insurance Co., Ltd. (‘PCA Life Korea’), to Mirae Asset Life Insurance Co., Ltd. (‘Mirae’), for KRW170 billion (equivalent to 
£114 million at 31 December 2016 closing exchange rate). The transaction is subject to regulatory approval.

The Korea life business has been classified as held for sale in these consolidated financial statements in accordance with IFRS 5, 
‘Non-current assets held for sale and discontinued operations’. Consistent with its classification as held for sale, the IFRS carrying value 
of the Korea life business and its related goodwill has been set to £105 million at 31 December 2016, representing the proceeds, net of 
£9 million of related expenses. This has resulted in a charge for ‘Remeasurement of Korea Life business classified as held for sale’ of 
£(238) million in the income statement. 

To facilitate comparisons of businesses retained by the Group, the supplementary analysis of profit shown in note B1.1 shows 

separately the results of the Korea life business for both 2016 and 2015. For 2016 the result for the year, including short-term fluctuations 
in investment returns, together with the adjustment to the carrying value have given rise to an aggregate loss of £(227) million (2015: 
£56 million profit). This comprises:

Remeasurement of carrying value on classification as held for sale
Amounts that would otherwise be classified within:

Operating profit based on longer-term investment returns
Short-term fluctuations in investment returns

(Loss) profit attaching to held for sale Korea life business

Related tax charge

2016  £m

AER
2015  £m

CER
2015  £m

(238)

20
(9)

(227)

(4)

–

38
18

56

–

42
20

62

(14)

(15)

The assets and liabilities of the Korea life business classified as held for sale on the statement of financial position as at 31 December 2016 
are as follows:

Assets
Investments including cash and cash equivalents1
Other assets including goodwill2

Adjustment for remeasurement of the carrying value of the business to fair value less costs to sell2

Assets held for sale

Liabilities
Policyholder liabilities3
Other liabilities

Liabilities held for sale 

Net assets 

2016  £m

3,722
379

4,101
(238)

3,863

3,325
433

3,758

105

1 
2 

3 

The investments of the Korea life business comprise primarily Equity securities and portfolio holdings in unit trusts (£2,527 million as at 31 December 2016). 
The remeasurement adjustment of £238 million comprises the write down of goodwill of £15 million and other non-current assets within the scope of IFRS 5 of £16 million 
(£14 million of software and £2 million of property, plant and equipment) and an additional remeasurement of £207 million to adjust the carrying value of the business to fair value 
less costs to sell. 
The Korea life business has non-linked liabilities and linked liabilities at 31 December 2016 of £749 million and £2,576 million respectively (2015: £625 million and £2,187 million 
respectively).  

281

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsD2 Contingencies and related obligations

Litigation and regulatory matters
In addition to the matters set out in note C11 in relation to the Financial Conduct Authority review of past annuity sales, the Group is 
involved in various litigation and regulatory issues. These may from time to time include class actions involving Jackson. While the 
outcome of such litigation and regulatory issues cannot be predicted with certainty, the Company believes that their ultimate outcome 
will not have a material adverse effect on the Group’s financial condition, results of operations, or cash flows.

Unclaimed Property Provision
Jackson had previously received regulatory enquiries on an industry-wide matter regarding claims settlement practices and compliance 
with unclaimed property laws. During 2015, Jackson reached agreements to settle issues related to these enquiries. At 31 December 
2016, Jackson has accrued £13 million (2015: £16 million) to cover any such liability.

Guarantees 
Guarantee funds in both the UK and the US provide for payments to be made to policyholders on behalf of insolvent life insurance 
companies and are financed by payments assessed on solvent insurance companies based on location, volume and types of business. 
The estimated reserve for future guarantee fund assessments is not significant. The directors believe that the reserve is adequate for all 
anticipated payments for known insolvencies.

The Group has provided other guarantees and commitments to third-parties entered into in the normal course of business but the 

Company does not consider that the amounts involved are significant.

Support for with-profits sub-funds by shareholders’ funds
PAC is liable to meet its obligations to with-profits policyholders even if the assets of the with-profits sub-funds are insufficient to do so. 
The assets, represented by the unallocated surplus of with-profits funds, in excess of amounts expected to be paid for future terminal 
bonuses and related shareholder transfers (‘the excess assets’) in the with-profits sub-funds could be materially depleted over time by, 
for example, a significant or sustained equity market downturn, costs of significant fundamental strategic change or a material increase in 
the pension mis-selling provision. In the unlikely circumstance that the depletion of the excess assets within the long-term fund was such 
that the Group’s ability to satisfy policyholders’ reasonable expectations was adversely affected, it might become necessary to restrict 
the annual distribution to shareholders or to contribute shareholders’ funds to the with-profits sub-funds to provide financial support.

Matters relating to with-profits sub-funds:

 — Pension mis-selling review – The UK insurance regulator required all UK life insurance companies to review sales of personal pensions 
policies for potential mis-selling. Offers to all cases were made by 30 June 2002. Costs arising from this review are met by the excess 
assets of the PAC with-profits sub-fund and hence have not been charged to the asset shares used in the determination of 
policyholder bonus rates. Prudential has given an assurance that these deductions from excess assets will not impact its bonus or 
investment policy for policies within the with-profits sub-funds that were in force at 31 December 2003. This assurance does not 
apply to new business since 1 January 2004. In the unlikely event that such deductions would affect the bonus or investment policy for 
the relevant policies, Prudential has stated it would make available support to the sub-fund from shareholder resources for as long as 
the situation continued, so as to ensure that policyholders were not disadvantaged.

 — Scottish Amicable Insurance sub-fund – Policies within this sub-fund (a with-profits sub-fund closed to new business) contain 

minimum levels of guaranteed benefit to policyholders. Should the assets of the sub-fund be inadequate to meet the guaranteed 
benefit obligations of the policyholders of SAIF, the PAC with-profits sub-fund would be liable to cover any such deficiency in the first 
instance.

In addition, certain pensions products within this sub-fund have guaranteed annuity rates at retirement, for which a provision of 
£571 million was held within the sub-fund (2015: £412 million). 

 — Guaranteed annuities – A provision for guaranteed annuity products of £62 million was held (2015: £47 million) in the PAC with-

profits sub-fund.

Intra-group capital support arrangements
Prudential and PAC have put in place intra-group arrangements to formalise circumstances in which capital support would be made 
available by Prudential. While Prudential considers it unlikely that such support will be required, the arrangements are intended to 
provide additional comfort to PAC and its policyholders.

In addition, Prudential has put in place intra-group arrangements to formalise undertakings by Prudential to the regulators of the Hong 

Kong subsidiaries regarding their solvency levels. 

282

Prudential plc  Annual Report 2016 www.prudential.co.ukD Other notesContinuedD3 Post balance sheet events

Dividends
The second interim ordinary dividend for the year ended 31 December 2016, that was approved by the Board of Directors after 
31 December 2016 is described in note B7.

D4 Related party transactions

Transactions between the Company and its subsidiaries are eliminated on consolidation.

The Company has transactions and outstanding balances with certain unit trusts, Open-Ended Investment Companies (OEICs), 
collateralised debt obligations and similar entities which are not consolidated and where a Group company acts as manager which are 
regarded as related parties for the purposes of IAS 24. The balances are included in the Group’s statement of financial position at fair 
value or amortised cost in accordance with their IAS 39 classifications. The transactions are included in the income statement and include 
amounts paid on issue of shares or units, amounts received on cancellation of shares or units and paid in respect of the periodic charge 
and administration fee.

In addition, there are no material transactions between the Group’s joint ventures which are accounted for on an equity method basis 

and other Group companies.

Executive officers and directors of the Company may from time to time purchase insurance, asset management or annuity products 

marketed by Group companies in the ordinary course of business on substantially the same terms as those prevailing at the time for 
comparable transactions with other persons.

In 2016 and 2015, other transactions with directors were not deemed to be significant both by virtue of their size and in the context of 

the directors’ financial positions. All of these transactions are on terms broadly equivalent to those that prevail in arm’s length 
transactions.

Apart from these transactions with directors, no director had interests in shares, transactions or arrangements that require disclosure, 

other than those given in the directors’ remuneration report. Key management remuneration is disclosed in note B3.3.

D5 Commitments

Operating leases and capital commitments
The Group leases various offices to conduct its business. Leases in which a significant portion of the risks and rewards of ownership are 
retained by the lessor are classified as operating leases. Payments made under operating leases (net of any incentives received from the 
lessor) are charged to the income statement on a straight-line basis over the period of the lease. 

Future minimum lease payments for non-cancellable operating leases fall due during the following periods:

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

Future minimum sub-lease rentals received for non-cancellable operating leases for land and buildings
Minimum lease rental payments included in consolidated income statement

2016  £m 

2015  £m 

107
209
96
60
115

98
231
116
66
105

In addition, the Group has provided, from time to time, certain guarantees and commitments to third parties including funding the 
purchase or development of land and buildings and other related matters. The contractual obligations to purchase or develop investment 
properties at 31 December 2016 were £458 million (2015: £409 million).

At 31 December 2016, Jackson has unfunded commitments of £465 million (2015: £299 million) related to its investments in limited 
partnerships and £201 million (2015: £64 million) related to commercial mortgage loans and other fixed maturities. These commitments 
were entered into in the normal course of business and a material adverse impact on the operations is not expected to arise from them.

At 31 December 2016, UK insurance operations had unfunded commitments of £2,269 million (2015: £2,034 million) to private equity 
and infrastructure funds. These commitments were entered into in the normal course of business and no material adverse impact on the 
operations is expected to arise.

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(a) Dividend restrictions and minimum capital requirements 
Certain Group subsidiaries and joint ventures are subject to restrictions on the amount of funds they may transfer in the form of cash 
dividends or otherwise to the parent company. 

Under UK company law, UK companies can only declare dividends if they have sufficient distributable reserves. Further, UK 

insurance companies are required to maintain solvency margins in accordance with the rules of the Prudential Regulation Authority. The 
Group UK asset management company, M&G Investment Management Ltd is also required to maintain capital in accordance with 
regulatory requirements before making any distribution to the parent company. 

Jackson is subject to state laws that limit the dividends payable to its parent company based on statutory capital and surplus and prior 

year earnings. Dividends in excess of these limitations require prior regulatory approval. 

The Group’s subsidiaries, joint ventures and associates in Asia may remit dividends to the Group, in general, provided the statutory 
insurance fund meets the capital adequacy standard required under local statutory regulations and has sufficient distributable reserves. 
For further details on local capital regulations in Asia please refer to note C12(b).

(b) Investments in joint ventures and associates
Joint ventures represent arrangements where the controlling parties through contractual or other agreement have the rights to the net 
assets of the arrangements. The Group has shareholder-backed joint venture insurance and asset management businesses in China with 
CITIC Group, and until September 2016 in India with ICICI Bank (see below). In addition, there is an asset management joint venture in 
Hong Kong with Bank of China International Holdings Limited (BOCI) and Takaful general and life insurance joint venture in Malaysia. 

The Group has various joint ventures relating to property investments held by the PAC with-profits fund. The results of these joint ventures 

are reflected in the movement in the unallocated surplus of the PAC with-profits funds and therefore do not affect shareholders’ results.
For the Group’s joint ventures that are accounted for by using the equity method, the net of tax results of these operations are 

included in the Group’s profit before tax.

The investments in these joint ventures have the same accounting year end as the Group. 
The Group’s associates, which are also accounted for under the equity method, include PPM South Africa and from September 2016 

the Indian insurance entity, see below. In addition, the Group has investments in Open-Ended Investment Companies (OEICs), unit 
trusts, funds holding collateralised debt obligations, property unit trusts and venture capital investments of the PAC with-profits funds 
where the Group has significant influence. As allowed under IAS 28, these investments are accounted for on a fair value through profit or 
loss basis. The aggregate fair value of associates accounted for at fair value through profit or loss, where there are published price 
quotations, is approximately £3.5 billion at 31 December 2016 (2015: £1.4 billion).

During the period, following its listing and consequent amendments to the shareholder agreement, the Group ceased to exercise joint 

control over the insurance business in India, therefore the investment has been re-classified as an associate, and continues to be 
accounted for using the equity method. 

The Group’s share of the profits (including short-term fluctuations in investment returns), net of related tax, and carrying amount of interest 

in joint ventures and associates, which are equity accounted as shown in the consolidated income statement comprises the following: 

Shareholder-backed business
PAC with-profits fund (prior to offsetting effect in movement in unallocated surplus)

Total

Joint ventures and associates

2016  £m 

2015  £m 

161
21

182

185
53

238

Insurance operations

Asset management

Asia

US

UK

Prudential
 Capital

M&G

Eastspring
Investments

US

Total
segment

Unallocated
to a segment
 (central
operations)

Group
total

2016
Share of profits from 
joint ventures and 
associates, net of 
related tax

2015
Share of profits from 
joint ventures and 
associates, net of 
related tax

94

–

21

13

–

–

54

182

–

182

130

–

53

14

–

–

41

238

–

238

There is no other comprehensive income in the joint ventures and associates. There has been no unrecognised share of losses of a joint 
venture or associate that the Group has stopped recognising in the total income. 

The joint ventures have no significant contingent liabilities or capital commitments to which the Group is exposed nor does the Group 

have any significant contingent liabilities or capital commitments in relation to its interests in the joint ventures. 

284

Prudential plc  Annual Report 2016 www.prudential.co.ukD Other notesContinued(c) Related undertakings
In accordance with Section 409 of the Companies Act 2006 a list of Prudential Group’s subsidiaries, joint ventures, associates and 
significant holdings (being holdings of more than 20 per cent) along with the classes of shares held, the registered office address and the  
country of incorporation, and the effective percentage of equity owned at 31 December 2016 is disclosed below.

The definitions of a subsidiary undertaking, joint venture and associate in accordance with the Companies Act 2006 are different from 

the definition under IFRS. As a result, the related undertakings included within the list below may not be the same as the undertakings 
consolidated in the Group IFRS financial statements. The Group’s consolidation policy is described in note A3.1(b).

Direct subsidiary undertakings of the parent company, Prudential plc (shares held directly or via nominees): 

Name of entity

M&G Group Limited

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential (US Holdco1) Limited

Ordinary shares 

Prudential Capital Holding Company Limited Ordinary shares

100.00%

100.00%

Prudential Corporation Asia Limited

Ordinary shares

100.00% 13/F, One International Finance Centre, 1 Harbour 

View Street, Central, Hong Kong

Prudential Financial Services Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Group Holdings Limited

Ordinary shares 

Prudential Property Services Limited

Ordinary shares 

Prudential US Limited (In liquidation)

Ordinary shares 

The Prudential Assurance Company Limited Ordinary shares 

100.00%

100.00%

100.00%

100.00%

Other subsidiaries, joint ventures, associates and significant holdings of the Group – no shares held 
directly by the parent company, Prudential plc or its nominees:

Name of entity

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Allied Life Brokerage Agency, Inc

Ordinary shares

100.00% 400 East Court Avenue, Des Moines Iowa, 50309, 

USA 

BOCHK Aggressive Growth Fund

Ordinary shares

54.69% 27th Floor, Bank of China Tower, Central and 

BOCHK Balanced Growth Fund

BOCHK China Equity Fund

BOCHK Conservative Growth Fund

Ordinary shares

Ordinary shares

Ordinary shares

Western District, Hong Kong

39.05% 12th Floor and 25th Floor, Citicorp Centre, 

18 Whitfield Road, Causeway Bay, Wan Chai, 
Hong Kong 

64.15%

43.44%

BOCI - Prudential Asset Management Limited Ordinary shares 

36.00% 27/F, Bank of China Tower, 1 Garden Road, 

Hong Kong

BOCI - Prudential Trustee Limited

Ordinary shares

36.00% 12th Floor and 25th Floor, Citicorp Centre, 

Brier Capital LLC

Limited liability 
company

18 Whitfield Road, Causeway Bay, Wan Chai, 
Hong Kong

100.00% 1 Corporate Way, Lansing, Michigan 48951, USA

Brooke (Holdco 1) Inc

Ordinary shares 

100.00% 1105 N Market Street, Suite 1300, Wilmington, 

DE 19801, USA

Brooke Holdings (UK) Ltd (In liquidation)

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Brooke Holdings LLC

Ordinary shares

100.00% 1105 N Market Street, Suite 1300, Wilmington, 

DE 19801, USA

Brooke Life Insurance Company

Ordinary shares

100.00% 1 Corporate Way, Lansing, Michigan 48951, USA

BWAT Retail Nominee (1) Limited

BWAT Retail Nominee (2) Limited

Calera Capital Partners IV - A AIV I, LP

Ordinary shares

Ordinary shares

Limited partnership 
interest

50.00% Laurence Pountney Hill, London EC4R 0HH, UK

50.00%

32.87% Corporation Trust Centre, 1209 Orange St, 

Wilmington, DE 19801, USA

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Name of entity

Calvin F1 GP Limited

Calvin F2 GP Limited

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Ordinary shares

100.00% 50 Lothian Road, Festival Square, Edinburgh 

Ordinary shares

100.00%

EH3 9WJ, UK

Canada Property (Trustee) No 1 Limited

Ordinary shares

100.00% Lime Grove House, Green Street, St Helier, 

Jersey JE1 2ST

Canada Property Holdings Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Canada Property Jersey No. 2 Trust

Canada Property Jersey Trust

Units

Units

100.00% Lime Grove House, Green Street, St Helier, 

100.00%

Jersey JE1 2ST

Cardinal Distribution Park Management 
Limited

Ordinary shares

66.00% 5th Floor Cavendish House, 39 Waterloo Street, 

Birmingham B2 5PP, UK

Carraway Guildford (Nominee A) Limited

Ordinary shares

100.00% 13 Castle Street, St Helier, Jersey JE4 5UT

Carraway Guildford (Nominee B) Limited

Ordinary shares

100.00%

Carraway Guildford General Partner Limited Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Carraway Guildford Investments Unit Trust

Units

100.00% 13 Castle Street, St Helier, Jersey JE4 5UT 

Carraway Guildford Limited Partnership

Centaurus Retail LLP

Limited partnership 
interest

Limited partnership 
interest

100.00% Lloyds Chambers, 1 Portsoken Street, London  

E1 8HZ, UK

50.00% 40 Broadway, London SW1H 0BU, UK

Central Square Leeds Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Centre Capital Non-Qualified Investors IV  
AIV Orion, L.P.

Limited partnership 
interest

Centre Capital Non-Qualified Investors IV 
AIV-ELS, L.P.

Limited partnership 
interest

Centre Capital Non-Qualified Investors IV 
AIV-RA, L.P.

Limited partnership 
interest

Centre Capital Non-Qualified Investors IV,  
L.P.

Limited partnership 
interest

Centre Capital Non-Qualified Investors V 
AIV-ELS LP

Limited partnership 
interest

Centre Capital Non-Qualified Investors V  
L.P.

Limited partnership 
interest

CEP IV-A Chicago AIV Limited Partnership

CEP IV-A CWV AIV Limited Partnership

Limited partnership 
interest

Limited partnership 
interest

76.75% 2711 Centerville Road, Ste 400, Wilmington,  

DE 19808, USA

76.53%

71.43%

75.47%

73.16%

67.47%

31.92% 615 S Dupont Hwy, Dover, DE 19901, USA 

31.92% 850 New Burton Road, Ste. 201, Dover, DE 19904, 

USA

CEP IV-A Davenport AIV Limited Partnership Limited partnership 

31.92% 615 S Dupont Hwy, Dover, DE 19901, USA 

CEP IV-A Indy AIV Limited Partnership

CEP IV-A NMR AIV Limited Partnership

CEP IV-A WBCT AIV Limited Partnership

interest

Limited partnership 
interest

Limited partnership 
interest

Limited partnership 
interest

31.92%

31.92%

31.91%

286

Prudential plc  Annual Report 2016 www.prudential.co.ukD Other notesContinuedName of entity

CF Prudential European QIS Fund

CF Prudential Japanese QIS Fund

Classes of shares held

Ordinary shares

Ordinary shares

Proportion 
held

Registered office address and country of incorporation 

97.72% 17 Rochester Row, London SW1P 1QT, UK

97.93%

CF Prudential North American QIS Fund

Ordinary shares

97.90% 135 Bishopsgate, London EC2M 3UR, UK 

CF Prudential Pacific Markets Trust Fund

Ordinary shares

97.91% Laurence Pountney Hill, London EC4R 0HH, UK

CF Prudential UK Growth QIS Fund

Ordinary shares

98.60% 17 Rochester Row, London SW1P 1QT, UK

CITIC-Prudential Life Insurance Company 
Limited

Ownership interest 

50.00% East Tower, World Financial Centre, No.1 East 

Third Ring Middle Road, Chaoyang District, 
Beijing, China 100020

CITIC-CP Asset Management Co., Ltd.

Ownership interest 

26.95% No.128 North Zhangjiabang Road, Pudong District, 

Shanghai, China

CITIC-Prudential Fund Management 
Company Limited

Ownership interest 

49.00% Level 9, HSBC Building, Shanghai IFC, 

8 Century Avenue, Pudong, Shanghai, China

Clairvest Equity Partners IV-A Limited 
Partnership

Limited Partnership 
Interest

31.89% 22 St. Clair Avenue East, Suite 1700, Toronto, 

ON M4T 2S3 Canada

Cribbs Causeway JV Limited

Ordinary shares

50.00% 40 Broadway, London SW1H 0BU, UK

Cribbs Causeway Merchants Association Ltd Limited by guarantee

100.00% The Mall at Cribbs Causeway, Bristol, BS34 5DG, 

UK

Cribbs Mall Nominee (1) Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Curian Capital, LLC

Membership interest

100.00% 1 Corporate Way, Lansing, Michigan 48951, USA

Curian Clearing LLC (Michigan)

Membership interest

100.00%

Eastspring Al-Wara’ Investments Berhad

Ordinary shares

100.00% 16th Floor, Wisma Sime Darby, Jalan Raja Laut, 

50350 Kuala Lumpur, Malaysia

Eastspring Asset Management Korea Co. Ltd. Ordinary shares

Eastspring China Dragon Fund

Ordinary shares

100.00% 15th Floor, Shinhan Investment Tower, 70 Yoidae-ro, 
Youngdungpo-gu, Seoul 07325, Korea 

29.13%

Eastspring Investments – Cash Reserve Fund Ordinary shares

100.00% Prudential Tower 23rd Floor, Jl. Jendral Sudirman 

Kav.79, Jakarta Selatan 12910, Indonesia

Eastspring Investments – Pan European Fund Ordinary shares

79.06% 10 Marina Boulevard, #32-01, 

Marina Bay Financial Centre, Singapore 018983

Eastspring Investments – US High Yield Bond 
Fund

Ordinary shares

28.25% 26, Boulevard Royal, L-2449 Luxembourg

Eastspring Investments (Hong Kong) Limited Ordinary shares 

100.00% 13th Floor, One International Finance Centre, 

1 Harbour View Street, Central, Hong Kong

Eastspring Investments (Luxembourg) S.A.

Ordinary shares 

100.00% 26, Boulevard Royal, L-2449 Luxembourg

Eastspring Investments (Singapore) Limited

Ordinary shares 

100.00% 10 Marina Boulevard, #32-01, 

Marina Bay Financial Centre, Singapore 018983

Eastspring Investments Active Quant 
Securities

Ordinary shares

100.00% 15th Floor, Shinhan Investment Tower, 70 Yoidae-ro, 
Youngdungpo-gu, Seoul 07325, Korea

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Name of entity

Eastspring Investments Asia Pacific Equity 
Fund

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Ordinary shares

100.00% 26, Boulevard Royal, L-2449 Luxembourg

Eastspring Investments Asian Bond Fund

Ordinary shares 

Eastspring Investments Asian Dynamic Fund Ordinary shares 

Eastspring Investments Asian Equity Fund

Ordinary shares 

Eastspring Investments Asian Equity Income 
Fund

Ordinary shares 

46.78%

96.08%

97.31%

82.82%

Eastspring Investments Asian High Yield Bond 
Fund

Ordinary shares 

48.66%

Eastspring Investments Asian Infrastructure 
Equity Fund

Eastspring Investments Asian Low Volatility 
Equity Fund

Eastspring Investments Asian Property 
Securities Fund

Ordinary shares 

64.51%

Ordinary shares

100.00%

Ordinary shares 

96.80%

Eastspring Investments Berhad

Ordinary shares 

100.00% 16th Floor, Wisma Sime Darby, Jalan Raja Laut, 

Eastspring Investments Best Growth Securities 
Inv Trust 4

Ordinary shares 

50350 Kuala Lumpur, Malaysia

97.01% 70, Yeoui-daero, Yeongdeungpo-gu, Seoul, 15/F, 

Shinhan Investment Tower, Seoul Special City, 
07325, Korea

Eastspring Investments China Equity Fund

Ordinary shares 

40.42% 26, Boulevard Royal, L-2449 Luxembourg

Eastspring Investments China Securities Baby 
Investment Trust

Eastspring Investments Commodity Smart 
Choice Special Assets 1

Ordinary shares

94.78% 15th Floor, Shinhan Investment Tower, 70 Yoidae-ro, 

Youngdungpo-gu, Seoul 07325, Korea 

Ordinary shares

100.00%

Eastspring Investments Dragon Peacock Fund Ordinary shares 

83.12% 26, Boulevard Royal, L-2449 Luxembourg

Ordinary shares 

100.00%

Ordinary shares 

98.15%

Ownership interest

100.00% 23/F, Saigon Trade Center, 37 Ton Duc Thang Street, 

District 1, Ho Chi Minh City, Vietnam

Ordinary shares

98.30% 26, Boulevard Royal, L-2449 Luxembourg

Ordinary shares

93.98%

Ordinary shares

100.00%

Ordinary shares

95.89%

Ordinary shares

100.00%

Ordinary shares

90.71%

Ordinary shares

99.57%

Eastspring Investments Emerging EMEA 
Dynamic Fund

Eastspring Investments European Inv Grade 
Bond Fund

Eastspring Investments Fund Management 
Limited Liability Company

Eastspring Investments Global Bond Navigator 
Fund

Eastspring Investments Global Emerging 
Markets Bond Fund

Eastspring Investments Global Equity 
Navigator Fund

Eastspring Investments Global Market 
Navigator Fund

Eastspring Investments Global Multi Asset 
Income Plus Growth Fund

Eastspring Investments Greater China Equity 
Fund

Eastspring Investments Hong Kong Equity 
Fund

288

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Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Eastspring Investments Incorporated

Ordinary shares

100.00% 874 Walker Road, Suite C, Dover, DE 19904, USA

Eastspring Investments India Consumer Equity 
Open Limited

Ordinary shares

100.00% Suite 450, 4th Floor, Barkly Wharf East, 

Le Caudan Waterfront Port Louis, Mauritius

Eastspring Investments India Equity Fund

Ordinary shares

80.28% 26, Boulevard Royal, L-2449 Luxembourg

Eastspring Investments India Equity Open 
Limited

Eastspring Investments India Infrastructure 
Equity Open Limited

Eastspring Investments Japan Fundamental 
Value Fund

Ordinary shares

100.00% Suite 450, 4th Floor, Barkly Wharf East, 

Le Caudan Waterfront Port Louis, Mauritius

Ordinary shares

100.00%

Ordinary shares

98.53% 26, Boulevard Royal, L-2449 Luxembourg

Eastspring Investments Korea Index Securities 
Baby Investment Trust

Ordinary shares

100.00% 15th Floor, Shinhan Investment Tower, 70 Yoidae-ro, 
Youngdungpo-gu, Seoul 07325, Korea

Eastspring Investments Korea Value Securities 
Investment Trust Bond

Eastspring Investments Latin American Equity 
Fund

Ordinary shares

99.71%

Ordinary shares

94.44% 26, Boulevard Royal, L-2449 Luxembourg

Eastspring Investments Limited

Ordinary shares

100.00% Marunouchi Park Building, 6-1 Marunouchi 2-chome, 

Chiyoda-Ku, Tokyo, Japan

Eastspring Investments Limited (in liquidation) Ordinary shares

100.00% Level 6, Precinct Building 5, Unit 5, 

Eastspring Investments North America Value 
Fund

Eastspring Investments Portfolio Management 
Limited (in liquidation)

Ordinary shares

99.76% 26, Boulevard Royal, L-2449 Luxembourg

Dubai International Financial Centre, Dubai, 
United Arab Emirates

Ordinary shares

100.00% Suite 450, 4th Floor, Barkly Wharf East, 

Le Caudan Waterfront Port Louis, Mauritius

Eastspring Investments Services Pte. Ltd.

Ordinary shares

100.00% 10 Marina Boulevard, #32-01, 

Eastspring Investments SICAV-FIS - 
Alternative Investments Fund

Eastspring Investments SICAV-FIS - Asia 
Pacific Loan Fund

Eastspring Investments SICAV-FIS Universal 
USD Bond Fund

Eastspring Investments SICAV-FIS Universal 
USD Bond II Fund

Eastspring Investments Standard Plus 
Securities Investment Trust

Eastspring Investments Unit Trusts -Global 
Technology Fund

Ordinary shares

100.00% 2-4 Rue Eugene Ruppert, L-2453 Luxembourg

Marina Bay Financial Centre, Singapore 018983

Ordinary shares

100.00% 26, Boulevard Royal, L-2449 Luxembourg

Ordinary shares

99.95%

Ordinary shares

100.00%

Ordinary shares

97.53% 15th Floor, Shinhan Investment Tower, 70 Yoidae-ro, 

Youngdungpo-gu, Seoul 07325, Korea

Ordinary shares

91.69% 10 Marina Boulevard, #32-01, 

Marina Bay Financial Centre, Singapore 018983

Eastspring Investments US Bond Fund

Ordinary shares

65.36% 26, Boulevard Royal, L-2449 Luxembourg

Eastspring Investments US Corporate Bond 
Fund

Eastspring Investments US High Inv Grade 
Bond Fund

Eastspring Investments US Investment Grade 
Bond Fund

Ordinary shares

83.44%

Ordinary shares

89.13%

Ordinary shares

25.03%

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Name of entity

Eastspring Investments UT Singapore ASEAN 
Equity Fund

Eastspring Investments UT Singapore Select 
Bond Fund

Eastspring Investments VUL Max Choice 
Securities Investment Trust 1

Eastspring Investments VUL Max Choice 
Securities Investment Trust 2

Eastspring Investments VUL NOW Securities 
Investment Trust 1

Eastspring Investments World Value Equity 
Fund

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Ordinary shares

99.84% 10 Marina Boulevard, #32-01, 

Marina Bay Financial Centre, Singapore 018983

Ordinary shares

92.02%

Ordinary shares

99.95% 15th Floor, Shinhan Investment Tower, 70 Yoidae-ro, 

Youngdungpo-gu, Seoul 07325, Korea

Ordinary shares

99.95%

Ordinary shares

99.96%

Ordinary shares

84.92% 26, Boulevard Royal, L-2449 Luxembourg

Eastspring Real Assets Partners

Ordinary shares 

100.00% PO Box 309, Ugland House, Grand Cayman, 

KY1-1104, Cayman Islands

Eastspring Securities Investment Trust Co., Ltd. Ordinary shares

99.54% 4F, No.1 Songzhi Road, Taipei 110, Taiwan

Edger Investments Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Empire Holding S.a.r.l. (In liquidation)

Ordinary shares

100.00% 5 Rue Guillaume Kroll, L-1882, Luxembourg

Euro Salas Properties Limited

Ordinary shares

100.00% 7 West George Street, Glasgow G2 1BA, UK

Falan GP Limited

Ordinary shares

100.00% 50 Lothian Road, Festival Square, Edinburgh 

Fashion Square ECO LP

EH3 9WJ, UK

Limited partnership 
interest

100.00% The Corporation Trust Company, Corporation 

Trust Centre, 1209 Orange St, Wilmington, 
DE 19801, USA 

First Dakota, Inc.

Ordinary shares

100.00% 314 East Thayer Avenue, Bismarck, ND 58501, USA

Five Hotel Holdings, LLC

Membership interest

100.00% CT Corporation System, 208 S. LaSalle St. Suite 814, 

Chicago IL 60604, Illinois USA

Foudry Properties Limited

Ordinary shares

50.00% Clearwater Court, Vastern Road, Reading RG1 8DB, 

UK

Furnival Insurance Company PCC Limited

Ordinary shares

100.00% PO Box 34, St. Martin’s House, Le Bordage, St. 

GCI Holdings Corporation

Ordinary shares

Peter Port, GY1 4AU, Guernsey

75.80% Prentice-Hall Corporation, 2711 Centerville Road, 
Suite 400, Wilmington, DE 19808, USA

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Limited partnership 
interest

Ordinary shares

100.00% 50 Lothian Road, Festival Square, Edinburgh 

Ordinary shares

Ordinary shares

100.00%

100.00%

EH3 9WJ, UK

Genny GP 1 LLP

Genny GP 2 Limited

Genny GP Limited

GGE GP Limited

Global Low Volatility Equity fund D Acc

Ordinary shares

94.59% 26, Boulevard Royal, L-2449 Luxembourg

Greenpark (Reading) General Partner Limited Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Greenpark (Reading) Nominee No. 1 Limited Ordinary shares

Greenpark (Reading) Nominee No. 2 Limited Ordinary shares

GS Twenty Two Limited

Ordinary shares

100.00%

100.00%

100.00%

Hermitage Management LLC

Membership interest

100.00% 1 Corporate Way, Lansing, Michigan 48951, USA

290

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Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Holborn Bars Nominees Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Holborn Finance Holding Company  
(In liquidation)

Ordinary shares

100.00%

Holtwood Limited

Ordinary shares

100.00% International House, Castle Hill, Victoria Road, 

Douglas, IM2 4RB, Isle of Man

Hyde Holdco 1 Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

ICICI Prudential Asset Management Company 
Limited

ICICI Prudential Life Insurance Company 
Limited

ICICI Prudential Pension Funds Management 
Company Limited

Ordinary shares

49.00% 12th Floor, Narain Manzil, 23, Barakhamba Road, 

New Delhi 110001, India

Ordinary shares

25.83% ICICI PruLife Towers, 1089 Appasaheb Marathe 

Marg, Prabhadevi, Mumbai 400025, India

Ordinary shares

25.83%

ICICI Prudential Trust Limited

Ordinary shares

49.00% 12th Floor, Narain Manzil, 23, Barakhamba Road, 

New Delhi 110001, India

IFC Holdings, Inc.

Ordinary shares

100.00% 1209 Orange St, Wilmington, DE 19801, USA 

Infracapital (AIRI) GP Limited

Ordinary shares

100.00% 50 Lothian Road, Festival Square, Edinburgh 

EH3 9WJ, UK

Infracapital (AIRI) Holdings Limited

Ordinary shares

Infracapital (AIRI) SLP LP

Infracapital (Bio) GP Limited

Infracapital (Bio) SLP LP

Infracapital (GC) GP Limited

Infracapital (GC) SLP LP

Partnership interest

Ordinary shares

Partnership interest

Ordinary shares

Ordinary shares with 
partnership interest

Infracapital (IT PPP) GP Limited

Ordinary shares

Infracapital (IT PPP) SLP LP

Partnership interest

Infracapital (Sense) GP Limited

Ordinary shares

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

Infracapital (Sense) Holdings Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Infracapital (Sense) SLP LP

Partnership interest

100.00% 50 Lothian Road, Festival Square, Edinburgh 

EH3 9WJ, UK

Infracapital (TLSB) GP Limited

Ordinary shares

Infracapital (TLSB) SLP LP

Infracapital ABP GP Limited

Infracapital CI II Limited

Infracapital DF II GP LLP

Infracapital DF II Limited

Infracapital Employee Feeder GP 1 LLP

Infracapital Employee Feeder GP 2 LLP

Partnership interest

Ordinary shares

Ordinary shares

Limited partnership 
interest

Ordinary shares 

Limited partnership 
interest 

Limited partnership 
interest 

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

Infracapital Employee Feeder GP Limited

Ordinary shares 

100.00%

Infracapital F1 GP2 Limited

Infracapital F2 GP1 Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Ordinary shares 

100.00% 50 Lothian Road, Festival Square, Edinburgh 

EH3 9WJ, UK

291

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Name of entity

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Infracapital F2 GP2 Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Infracapital GP 1 LLP

Infracapital GP 2 LLP

Infracapital GP II Limited

Infracapital GP Limited

Limited partnership 
interest

Limited partnership 
interest

Ordinary shares 

Ordinary shares 

Infracapital Greenfield Partners I GP 1 Limited Ordinary shares 

Infracapital Greenfield Partners I GP 2 Limited Ordinary shares 

Infracapital Greenfield Partners I GP LLP

Ordinary shares 

Infracapital Greenfield Partners I LP

Limited partnership 
interest

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

Infracapital Long Term Income Partners GP 1 
Limited

Infracapital Long Term Income Partners GP 2 
Limited

Ordinary shares 

100.00%

Ordinary shares 

100.00%

Infracapital Long Term Income Partners GP LLP Limited partnership 

100.00%

Infracapital Partners II LP

Infracapital Partners LP

interest 

Limited partnership 
interest

Limited partnership 
interest

25.98%

33.04%

Infracapital Sisu GP Limited

Ordinary shares

100.00% 50 Lothian Road, Festival Square, Edinburgh 

Infracapital SLP II GP LLP

Infracapital SLP Limited

Innisfree M&G PPP LLP

INVEST Financial Corporation Insurance 
Agency, Inc. of Delaware

INVEST Financial Corporation Insurance 
Agency, Inc. of Illinois

Limited partnership 
interest 

100.00%

EH3 9WJ, UK

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Limited partnership 
interest

35.00% Boundary House, 91-93 Charterhouse Street, 

London EC1M 6HR, UK

Ordinary shares 

100.00% 100 West 10th Street Wilmington, DE 19801, USA

Ordinary shares

100.00% 208 South LaSalle Street Suite 814 Chicago, 

IL 60604, USA

Investment Centers of America, Inc

Ordinary shares

100.00% 314 East Thayer Avenue, Bismarck, ND 58501, USA

Jackson Charitable Foundation

Non-stock basis

100.00% 1 Corporate Way, Lansing, Michigan 48951, USA

Jackson National Asset Management LLC

Capital contribution 

100.00%

Jackson National Life (Bermuda) Limited

Ordinary shares 

100.00% Cedar House, 41 Cedar Avenue, Hamilton HM 12, 

Bermuda

Jackson National Life Distributors LLC

Membership interest

100.00% 1209 Orange St, Wilmington, DE 19801, USA 

Jackson National Life Insurance Company

Ordinary shares 

100.00% 1 Corporate Way, Lansing,Michigan 48951, USA

Jackson National Life Insurance Company of 
New York

Jefferies Capital Partners V, L.P.

Ordinary shares 

100.00% 2900 Westchester Av, Suite 305, Purchase, 

NY 10577, USA

Limited partnership 
interest 

21.92% The Corporation Trust Company, Corporation 

Trust Centre, 1209 Orange St, Wilmington, 
DE 19801, USA 

JNL Strategic Income Fund LLC

Membership interest

100.00%

Lion Credit Opportunity Fund

Ordinary shares

32.26% 3rd Floor, Kilmore House, Park Lane, Dublin 1, 

D01 YE64, Ireland

292

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Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

LIPP S.à r.l. (in liquidation)

Ordinary shares 

100.00% 5 Rue Guillaume Kroll, L-1882, Luxembourg

Livicos Limited

Ordinary shares 

100.00% Montague House, Adelaide Road, Dublin 2, 

Ireland

M&G (Guernsey) Limited

Ordinary shares 

100.00% Dorey Court, Admiral Park, St. Peter Port, 

Guernsey GY1 2HT

M&G Alternatives Investment Management 
Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

M&G Asia Property Fund

A Class Shares

40.35% 34-38, Avenue de la Liberté, L-1930 Luxembourg

M&G Corporate bond Fund

Ordinary shares 

24.40% Laurence Pountney Hill, London EC4R 0HH, UK

M&G Dividend Fund

Ordinary shares 

M&G Emerging Markets Bond Fund

Ordinary shares 

M&G Episode Defensive Fund

M&G Episode Macro Fund

Ordinary shares 

Ordinary shares 

54.67%

23.85%

94.62%

45.65%

M&G European Credit Investment Fund

Ordinary shares 

100.00% 80, Route d’Esch, L-1470 Luxembourg

M&G European High Yield Credit Investment 
Fund

Ordinary shares 

100.00%

M&G European Property Fund SICAV-FIS

Ordinary shares 

68.06% 34-38, Avenue de la Liberté, L-1930 Luxembourg

M&G European Secured Property Income 
Fund

Units

51.12%

M&G European Select Fund

Ordinary shares 

37.30% Laurence Pountney Hill, London EC4R 0HH, UK

M&G European Strategic Value Fund

Ordinary shares 

M&G Feeder of Property Portfolio

M&G Financial Services Limited

M&G Founders 1 Limited

M&G General Partner Inc.

Ordinary shares 

Ordinary shares 

Ordinary shares 

92.47%

28.25%

100.00%

100.00%

Ordinary shares 

100.00% Walker House, 87 Mary Street, Grand Cayman, 

KY1 9002, Cayman Islands

M&G Gilt & Fixed Interest Income Fund

Ordinary shares 

41.11% Laurence Pountney Hill, London EC4R 0HH, UK

M&G Global Corporate Bond Fund

Ordinary shares 

63.53%

M&G Global Credit Investment Fund

Ordinary shares 

100.00% 80, Route d’Esch, L-1470 Luxembourg

M&G Global Leaders Fund

Ordinary shares 

24.28% Laurence Pountney Hill, London EC4R 0HH, UK

M&G Global Select Fund

M&G IMPPP 1 Limited

Ordinary shares

Ordinary shares 

M&G International Investments Limited

Ordinary shares 

M&G International Investments Nominees 
Limited

Ordinary shares 

23.69%

100.00%

100.00%

100.00%

M&G International Investments Switzerland 
AG

Ordinary shares 

100.00% Talstrasse 66, 8001 Zurich, Switzerland

M&G Investment Management Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

M&G Investments (Hong Kong) Limited

Ordinary shares 

100.00% 6th Floor, Alexandra House, 18 Chater Road, 
Central Hong Kong, Hong Kong

M&G Investments (Singapore) Pte. Ltd.

Ordinary shares 

100.00% 10 Marina Boulevard, 39 Marina Bay Financial 

Centre, Singapore 018983

M&G Investments Japan Co., Ltd.

Ordinary shares 

100.00% 3-1 Toranomon, 4 Chome, Minato-ko, 

Tokyo 105-6009, Japan

293

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Name of entity

M&G Limited

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

M&G Managed Growth Fund

Ordinary shares 

M&G Management Services Limited

Ordinary shares 

M&G Nominees Limited

M&G Pan European Dividend Fund

M&G Platform Nominees Limited

Ordinary shares 

Ordinary shares 

Ordinary shares 

26.40%

100.00%

100.00%

34.78%

100.00%

M&G RE Espana 2016 S.L.

Ordinary shares 

100.00% Plaza de Colon, Torre II, Planta 14, 28046, Madrid, 

Spain

M&G Real Estate (Luxembourg) S.A.

Ordinary shares 

100.00% 34-38, Avenue de la Liberté, L-1930 Luxembourg 

M&G Real Estate Asia Holding Company Pte.
ltd

Ordinary shares 

100.00% 10 Marina Boulevard, #31-03 Marina Bay Financial 

Centre Tower 2, Singapore 018983

M&G Real Estate Asia PTE. Ltd

Ordinary shares 

100.00%

M&G Real Estate Debt Fund LP

Limited partnership 
interest 

29.15% Ground Floor, Dorey Court, Admiral Park, 
St Peter Port, Guernsey, GY1 2HT

M&G Real Estate Funds Management S.a.r.l. Ordinary shares

100.00% 34-38, Avenue de la Liberté, L-1930 Luxembourg

M&G Real Estate Japan Co. Ltd

Ordinary shares

100.00% Shiroyama Trust Tower, Tokyo, Japan

M&G Real Estate Korea Co. Ltd

Ordinary shares

100.00% Kyobo Building, Seoul, Korea

M&G Real Estate Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

M&G RED Employee Feeder GP Limited

Ordinary shares

100.00% 50 Lothian Road, Festival Square, Edinburgh 

EH3 9WJ, UK

M&G RED GP Limited

Ordinary shares

100.00% Dorey Court, Admiral Park, St Peter Port, 

Guernsey GY1 2HT

M&G RED II Employee Feeder GP Limited

Ordinary shares

100.00% 50 Lothian Road, Festival Square, Edinburgh 

EH3 9WJ, UK

M&G RED II GP Limited

Ordinary shares

100.00% Third Floor, La Plaiderie Chambers, La Plaiderie, 

St Peter Port Guernsey GY1 1WG

M&G RED II SLP GP Limited

Ordinary shares 

100.00% 50 Lothian Road, Festival Square, Edinburgh 

M&G RED III Employee Feeder GP Limited

Ordinary shares 

100.00%

EH3 9WJ, UK

M&G RED III GP Limited

Ordinary shares 

100.00% Third Floor, La Plaiderie Chambers, La Plaiderie, 

M&G RED III SLP GP Limited

Ordinary shares 

St Peter Port, Guernsey GY1 1WG

100.00% Burness Paull LLP, 50 Lothian Road, Festival 
Square, Edinburgh EH3 9WJ, UK

M&G RED SLP GP Limited

Ordinary shares 

100.00% 50 Lothian Road, Festival Square, Edinburgh 

EH3 9WJ, UK

M&G RPF GP Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

M&G RPF Nominee 1 Limited

M&G RPF Nominee 2 Limited

M&G Securities Limited

Ordinary shares 

Ordinary shares 

Ordinary shares 

100.00%

100.00%

100.00%

M&G SIF Management Company (Ireland) 
Limited

Ordinary shares 

100.00% 78 Sir John Rogerson’s Quay, Dublin 2, D02 RK57, 

Ireland

M&G Traditional Credit Fund

Ordinary shares 

45.41%

M&G UK Companies Financing Fund II LP

Limited partnership 
interest 

48.32% Laurence Pountney Hill, London EC4R 0HH UK

M&G UK Property Fund

Class C units

99.79% 34-38, Avenue de la Liberté, L-1930 Luxembourg 

294

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Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

M&G UK Property GP Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

M&G UK Property Nominee 1 Limited

Ordinary shares 

M&G UK Property Nominee 2 Limited

Ordinary shares 

100.00%

100.00%

M&G UK Residential Property Fund

Class founder units

48.37% 34-38, Avenue de la Liberté, L-1930 Luxembourg 

M&G UKCF II GP Limited

Manchester JV Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Ordinary shares 

50.00% 40 Broadway, London SW1H 0BU, UK

Manchester Nominee (1) Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

MCF S.r.l.

Ordinary shares

45.00% Via Romagnosi 18/a, 00196 Roma, Italy

Minster Court Estate Management Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Mission Plans of America, Inc

Ordinary shares 

100.00% 1999 Bryan Street Suite 900, Dallas, TX 75201, USA

MM and S (2375) Limited

Ordinary shares 

100.00% Mazars Llp, 90 St. Vincent Street, Glasgow G2 5UB, 

UK

Murphy & Partners Fund, LP

NAPI REIT, Inc

Limited partnership 
interest

Ordinary shares

21.07% Corporation Service Company 2711 Centerville Road, 

Ste 400, Wilmington, DE 19808, USA

100.00% The Corporation Trust Incorporated, 300 E 
Lombard Street, Baltimore, MD 21202, USA

National Planning Corporation

Ordinary shares

100.00% 1209 Orange St, Wilmington, DE 19801, USA 

National Planning Holdings, Inc.

Ordinary shares

100.00%

North Sathorn Holdings Company Limited

Ordinary shares

100.00% 3 Rajanakarn Building, 20th Floor, South Sathorn 

Nova Sepadu Sdn. Bhd.

Ordinary shares 

Road, Yannawa Subdistrict, Sathorn District, 
Bangkok, Thailand

51.00% Suite 1005, 10th Floor Wisma Hamzah-Kwong Hing, 
No. 1 Leboh Ampang, 50100 Kuala Lumpur, Malaysia

Oaktree Business Park Limited

Ordinary shares

12.50% Laurence Pountney Hill, London EC4R 0HH, UK

Old Hickory Fund I, LLC

Ordinary shares 

100.00% Eschenheimer Anlage 1, 60316 Frankfurt am Main, 

Germany

Old Kingsway, LP

Limited Partnership 
Interest

100.00% Corporation Service Company, 2711 Centreville Road, 

Suite 400, Wilmington, DE 19808, USA

Optimus Point Management Company Limited  Ordinary shares

99.95% Barrat House Cartwright Way, Bardon Hill, Coalville, 

Leicestershire LE67 1UF, UK

Pacus (UK) Limited

PCA IP Services Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Ordinary shares

100.00% 13/F, One International Finance Centre, 

PCA Life Assurance Co. Ltd.

PCA Life Insurance Co., Ltd.

Ordinary shares

Ordinary shares

1 Harbour View Street, Central, Hong Kong

99.79% 8/F, No.1 Songzhi Road, Taipei 11047, Taiwan

100.00% 21/F, PCA Life Tower, 302, Teheran-Ro, 
Gangnam-gu, Seoul, Korea

PCA Reinsurance Co. Ltd.

Ordinary shares

100.00% Unit Level 13(A), Main Office Tower, 

Financial Park Labuan, Jalan Merdeka, 
87000 Federal Territory of Labuan, Malaysia

PGDS (UK One) Limited

PGDS (US One) LLC

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Membership interest

100.00% 1209 Orange St, Wilmington, DE 19801, USA 

PGF Management Company (Ireland) Limited Ordinary shares

100.00% 25-28 North Wall Quay, Dublin 1, Ireland

PPM America Capital Partners II, LLC

Membership interest

63.45% 774 Walker Road, Suite C, Dover, DE 19904, USA

PPM America Capital Partners III, LLC

Membership interest

PPM America Capital Partners IV, LLC

Membership interest

PPM America Capital Partners V, LLC

Membership interest

60.50%

34.50%

34.00%

295

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Name of entity

PPM America Capital Partners VI, LLC

Classes of shares held

Limited partnership 
interest

Proportion 
held

Registered office address and country of incorporation 

100.00% 874 Walker Road, Suite C, Dover, DE 19904, USA

PPM America Capital Partners, LLC

Membership interest

19.38% 774 Walker Road, Suite C, Dover, DE 19904, USA

PPM America Private Equity Fund II LP

PPM America Private Equity Fund III LP

PPM America Private Equity Fund IV LP

PPM America Private Equity Fund LP

PPM America Private Equity Fund V LP

PPM America Private Equity Fund VI LP

Limited partnership 
interest

Limited partnership 
interest

Limited partnership 
interest

Limited partnership 
interest

Limited partnership 
interest

Limited partnership 
interest

100.00%

100.00%

100.00%

100.00%

100.00%

100.00% 874 Walker Road, Suite C, Dover, DE 19904, USA

PPM America, Inc.

Ordinary shares

100.00% 774 Walker Road, Suite C, Dover, DE 19904, USA

PPM Capital (Holdings) Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

PPM Finance, Inc

PPM Holdings, Inc

Ordinary shares

100.00% 774 Walker Road, Suite C, Dover, DE 19904, USA

Ordinary shares

100.00%

PPM Managers GP Limited

Ordinary shares

100.00% 50 Lothian Road, Festival Square, Edinburgh 

EH3 9WJ, UK

PPM Ventures (Asia) Limited (in liquidation)

Ordinary shares

100.00% Gloucester Tower, 15 Queens Road, Central, 

Hong Kong

PPMC First Nominees Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Property Partners (Two Rivers) Limited

Ordinary shares

50.00% Bow Bells House, 1 Bread Street, 
London EC4M 9HH, UK

Pru Life Insurance Corporation of U.K.

Ordinary shares

100.00% 9/F, Uptown Place Tower 1, 1 East 11th Drive, 

Uptown Bonifacio, 1634 Taguig City, Metro Manila, 
Philippines

Prudence Foundation Limited

Limited by guarantee

100.00% 13/F, One International Finance Centre, 

1 Harbour View Street, Central, Hong Kong

Prudential (Cambodia) Life Assurance Plc.

Ordinary shares

100.00% 20F, #445, Monivong Blvd, Boeung Prolit, 7 Makara, 

Phnom Penh Tower Phnom Penh, Cambodia

Prudential (Namibia) Unit Trusts Limited

Ordinary shares

100.00% 6 Feld Street, Windhoek, Namibia

Prudential (Netherlands One) Limited  
(In liquidation)

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential / M&G UKCF GP Limited

Ordinary shares

Prudential Africa Holdings Limited

Ordinary shares

100.00%

100.00%

Prudential Africa Services Limited

Ordinary shares

100.00% 5th Ngong Avenue, Nairobi, Kenya

Prudential Annuities Limited

Ordinary shares

100.00% Mazars LLP, 45 Church Street, Birmingham B3 2RT, 

UK

Prudential Assurance Company Singapore 
(Pte) Limited

Ordinary shares

100.00% 30 Cecil Street, #30-01 Prudential Tower, 

Singapore 049712

Prudential Assurance Malaysia Berhad

Ordinary shares

51.00% Level 3, Menara Prudential, No. 10 Jalan Sultan Ismail, 

50250 Kuala Lumpur, Malaysia

Prudential Assurance Uganda Limited

Ordinary shares

100.00% Kampala Road, Kampala, Uganda

296

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Prudential Australia One Limited 
(in liquidation)

Classes of shares held

Ordinary shares and 
6% Cumulative 
Preference Shares

Proportion 
held

Registered office address and country of incorporation 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential BSN Takaful Berhad

Ordinary shares

49.00% Level 8A, Menara Prudential, No. 10 Jalan Sultan 
Ismail, 50250 Kuala Lumpur, Malaysia

Prudential Capital (Singapore) Pte. Limited

Ordinary shares

100.00% 10, Marina Boulevard, #32-01, 

Marina Bay Financial Centre, Singapore 018983

Prudential Capital plc

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Corporate Pensions Trustee Limited Ordinary shares

100.00%

Prudential Corporation Australasia Holdings 
Pty Limited

Class A and Class B 
Shares

100.00% Level 7,10-14 Smith Street, Parramatta, Australia, 

NSW 2124

Prudential Corporation Holdings Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Credit Opportunities 1 S.A.R.L.

Ordinary shares

100.00% 1, Rue Hildegard von Bingen, L-1282 Luxembourg

Prudential Credit Opportunities GP S.A.R.L.

Ordinary Shares

Prudential Credit Opportunities SCSp

Ordinary shares

100.00%

100.00%

Prudential Development Management Limited Ordinary Shares/

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Redeemable 
Preference Shares

Prudential Distribution Limited

Ordinary shares

100.00% Craigforth, Stirling FK9 4UE, UK 

Prudential Dublin Investments Limited

Ordinary shares

100.00% IFSC, North Wall Quay, Dublin 1, Ireland

Prudential Dynamic 0-30 Portfolio

Prudential Dynamic 10-40 Portfolio

Prudential Dynamic 20-55 Portfolio

Prudential Dynamic 40-80 Portfolio

Prudential Dynamic 60-100 Portfolio

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Ordinary shares

Prudential Dynamic Focused 0-30 Portfolio

Ordinary shares

Prudential Dynamic Focused 10-40 Portfolio

Ordinary shares

Prudential Dynamic Focused 20-55 Portfolio

Ordinary shares

Prudential Dynamic Focused 40-80 Portfolio Ordinary shares

Prudential Dynamic Focused 60-100 Portfolio Ordinary shares

29.95% 17 Rochester Row, London SW1P 1QT, UK

31.74%

35.20%

38.61%

40.41%

66.09%

42.44%

50.40%

49.92%

70.93%

Prudential Equity Release Mortgages Limited Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Europe Assurance Holdings Limited 
(in liquidation)

Ordinary shares

100.00% Mazars LLP, 90 St. Vincent Street, Glasgow G2 5UB, 

UK

Prudential Financial Planning Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Five Limited

Ordinary shares

100.00%

Prudential General Insurance Hong Kong 
Limited

Ordinary shares

100.00% 59/F, One Island East, 18 Westlands Road, 

Quarry Bay, Hong Kong

Prudential GP Limited

Ordinary shares

100.00% Craigforth, Stirling FK9 4UE, UK

Prudential Greenfield GP LLP

Prudential Greenfield GP1 Limited

Prudential Greenfield GP2 Limited

Prudential Greenfield LP

Prudential Greenfield SLP GP LLP

Limited partnership 
interest 

Ordinary shares

Ordinary shares

Limited partnership 
interest

Limited partnership 
interest

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

100.00%

100.00%

100.00%

100.00% 50 Lothian Road, Festival Square, Edinburgh 

EH3 9WJ, UK

297

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Name of entity

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Prudential Group Pensions Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Group Secretarial Services Limited Ordinary shares 

Prudential Holborn Life Limited

Ordinary shares 

100.00%

100.00%

Prudential Holdings Limited

Ordinary shares 

100.00% Craigforth, Stirling FK9 4UE, UK

Prudential Hong Kong Limited

Ordinary shares 

100.00% 59/F, One Island East, 18 Westlands Road, 

Quarry Bay, Hong Kong

Prudential International Assurance plc

Ordinary shares 

100.00% Montague House, Adelaide Road, Dublin 2, Ireland

Prudential International Management Services 
Limited

Ordinary shares 

100.00%

Prudential International Staff Pensions Limited Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Investment (Luxembourg) 2 S.à r.l. Ordinary shares 

100.00% 34-38, Avenue de la Liberté, L-1930 Luxembourg 

Prudential Investment Managers 
(South Africa) (Pty) Ltd

Ordinary shares

100.00% Protea Place, Cape Town, South Africa

Prudential Investments Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential IP Services Limited

Ordinary shares 

100.00%

Prudential Life Assurance (Lao) Company 
Limited

Ordinary shares 

100.00% Unit A, 6th Floor, Vientiane Plaza Hotel Office 
Building, Sailom Road, Hatsady Neua Village, 
Chanthabouly District, Vientiane Capital, Lao, PDR

Prudential Life Assurance (Thailand) Public 
Company Limited

Ordinary shares 

99.93% 9/9 Sathorn Building, 20th– 27th Fl., South 

Sathorn Rd., Yannawa, Sahtorn, Bangkok 10120, 
Thailand

Prudential Life Assurance Kenya Limited

Ordinary shares 

100.00% 5th Ngong Avenue, Nairobi, Kenya

Prudential Life Assurance Limited

Ordinary shares

100.00% 226 Finsbury House, Buteko Avenue, Ndola, Zambia

Prudential Life Insurance Ghana Limited

Ordinary shares 

100.00% 35 North Street, Accra, Ghana

Prudential Lifetime Mortgages Limited

Ordinary shares 

100.00% Craigforth, Stirling FK9 4UE, UK 

Prudential Mauritius Holdings Limited

Ordinary shares 

100.00% Suite 450, 4th Floor, Barkly Wharf East, 

Le Caudan Waterfront Port Louis, Mauritius

Prudential Pensions Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Pensions Management Zambia

Ordinary shares

49.00% 226 Finsbury House, Buteko Avenue, Ndola, Zambia

Prudential Polska sp. z.o.o

Ordinary shares 

100.00% 02-670 Warszawa, Pulawska 182, Poland

Prudential Portfolio Management Group 
Limited

Prudential Portfolio Managers (Namibia) (Pty) 
Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Ordinary shares 

75.00% 6 Feld Street, Windhoek, Namibia

Prudential Portfolio Managers (South Africa) 
(Pty) Limited

Ordinary shares & A 
Class shares

49.99% PO Box 44813, Claremont 7735, South Africa

Prudential Portfolio Managers (South Africa) 
Life Limited

Prudential Portfolio Managers Unit Trusts 
Limited

Prudential Process Management Services 
India Private Limited

Ordinary shares

100.00% Protea Place, Cape Town, South Africa

Ordinary shares

100.00% PO Box 44813, Claremont 7735, South Africa

Equity shares 

100.00% Prudential House, Mumbai, India

Prudential Properties Trusty Pty Limited

Unclassified shares

100.00% Darling Park Tower 2, Sydney, Australia

298

Prudential plc  Annual Report 2016 www.prudential.co.ukD Other notesContinuedName of entity

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Prudential Property Holding Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Property Investment Managers 
Limited

Ordinary shares 

100.00%

Prudential Property Investments Limited

Ordinary shares 

Prudential Real Estate Investments 1 Limited Ordinary shares 

Prudential Real Estate Investments 2 Limited Ordinary shares 

Prudential Real Estate Investments 3 Limited Ordinary shares 

100.00%

100.00%

100.00%

100.00%

Prudential Retirement Income Limited

Ordinary shares 

100.00% Craigforth, Stirling FK9 4UE, UK 

Prudential Services Asia Sdn. Bhd.

Ordinary shares
Class D Preference 
shares

100.00%
100.00%

Suite 1005, 10th Floor, Wisma Hamzah-Kwong Hing, 
No. 1 Leboh Ampang, 50100 Kuala Lumpur, Malaysia

Prudential Services Limited

Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Services Singapore Pte. Ltd.

Ordinary shares 

100.00% 80 Robinson Road, #21-01/02 Singapore 068898

Prudential Singapore Holdings Pte. Limited

Ordinary shares 

100.00% 30 Cecil Street, #30-01 Prudential Tower, 

Singapore 049712

Prudential Staff Pensions Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Trustee Company Limited

Ordinary shares 

Prudential UK Real Estate General Partner 
Limited

Ordinary shares 

100.00%

100.00%

Prudential UK Real Estate Limited Partnership Limited partnership 

100.00%

interest

Prudential UK Real Estate Nominee 1 Limited Ordinary shares 

Prudential UK Real Estate Nominee 2 Limited Ordinary shares 

100.00%

100.00%

Prudential UK Services Limited

Ordinary shares 

100.00% Craigforth, Stirling FK9 4UE, UK 

Prudential Unit Trusts Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Prudential Vietnam Assurance Private Limited Ownership interest

100.00% 25/F, Saigon Trade Centre, 37 Ton Duc Thang Street, 

Prudential Vietnam Finance Company Limited Ownership interest

100.00%

District 1, Ho Chi Minh City, Vietnam

Prudential/M&G UK Companies Financing 
Fund LP

Limited partnership 
interest

34.42% Laurence Pountney Hill, London EC4R 0HH, UK

Prutec Limited

Ordinary shares

100.00%

PT. Eastspring Investments Indonesia

Ordinary shares

99.95% 23rd Floor, Prudential Tower, JL. Jend. Sudirman 

Kav.79, Jakarta 12910, Indonesia

PT. Prudential Life Assurance

Class A ordinary 
shares

94.62% Prudential Tower, JI. Jend. Sudirman Kav 79, 

Jakarta 12910, Indonesia

PVFC Financial Limited

Ordinary shares 

100.00% 13/F, One International Finance Centre, 1 Harbour 

View Street, Central, Hong Kong

PVM Partnerships Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Randolph Street LP

Limited partnership 
interest

100.00% Corporation Service Company, 2711 Centreville 

Road, Suite 400, Wilmington, DE 19808, USA

REALIC of Jacksonville Plans, Inc.

Ordinary shares

100.00% 9235 Katy Freeway, Houston, TX 77255, USA

Reksa Dana Eastspring IDR Fixed Income Fund 
(NDEIFF)

Ordinary shares

100.00% Prudential Tower 23rd Floor, Jl. Jendral Sudirman 

Kav.79, Jakarta Selatan, 12910, Indonesia

Rhodium Investment Fund

Ordinary shares

100.00% 10, Marina Boulevard, #32-01, Marina Bay 

Financial Centre, Singapore 018983

299

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsD6 Investments in subsidiary undertakings, joint ventures and associates continued

Name of entity

Rift GP 1 Limited 

Rift GP 2 Limited

ROP, Inc

Classes of shares held

Proportion 
held

Registered office address and country of incorporation 

Ordinary shares

100.00% 50 Lothian Road, Festival Square, Edinburgh 

Ordinary shares

100.00%

EH3 9WJ, UK

Ordinary shares

100.00% 1209 Orange St, Wilmington, DE 19801, USA 

ScotAm Pension Trustees Limited

Ordinary shares

100.00% Craigforth, Stirling FK9 4UE, UK 

Scottish Amicable Finance plc

Ordinary shares

100.00%

Scottish Amicable ISA Managers Limited  
(in liquidation)

Ordinary shares

100.00% Mazars LLP, 90 St Vincent Street, Glasgow G2 5UB, 

UK

Scottish Amicable Life Assurance Society

No share capital 

100.00% Craigforth, Stirling FK9 4UE UK 

Scottish Amicable PEP and ISA Nominees 
Limited (in liquidation)

Ordinary shares

100.00% Mazars LLP, 90 St Vincent Street, Glasgow G2 5UB, 

UK

Scotts Spazio Pte. Ltd.

Ordinary shares 

45.00% 152 Beach Road, #27-01, Gateway East, 

Sealand (No 1) Limited

Sealand (No 2) Limited

Sectordate Ltd

Singapore 189721

Ordinary shares 

100.00% Lime Grove House, Green Street, St Helier, Jersey, 

Ordinary shares 

100.00%

JE1 2ST

A Ordinary shares

32.60% 5th Floor Cavendish House, 39 Waterloo Street, 

Birmingham B2 5PP, UK

SII Investments, Inc.

Ordinary shares 

100.00% 2401 South Memorial Drive, Appleton, WI 54915, 

Silverfleet Capital 2004 LP

Silverfleet Capital 2005 LP

Silverfleet Capital 2006 LP

Silverfleet Capital 2007 LP

Silverfleet Capital 2008 LP

Silverfleet Capital 2009 LP

Silverfleet Capital 2010 LP

Silverfleet Capital 2011 LP

Smithfield Limited

SMLLC

Squire Capital I LLC

Squire Capital II LLC

Limited Partnership 
Interest

Limited Partnership 
Interest

Limited Partnership 
Interest

Limited Partnership 
Interest

Limited Partnership 
Interest

Limited Partnership 
Interest

Limited Partnership 
Interest

Limited Partnership 
Interest

USA

100.00% 1 Royal Plaza, St Peters Port, Guernsey, GY1 2HL

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

General Partner

100.00% The Corporation Trust Company, 1209 Orange  
Street, Wilmington, DE 19801, USA

Membership interest 

100.00% 1 Corporate Way, Lansing, Michigan 48951, USA

Membership interest 

100.00%

Squire Reassurance Company II, LLC

Capital stock

100.00% 40600 Ann Arbor Road, East Suite 201, Plymouth, 

MI 48170, USA

Squire Reassurance Company LLC

Membership interest 

100.00% 1 Corporate Way, Lansing, Michigan 48951, USA

300

Prudential plc  Annual Report 2016 www.prudential.co.ukD Other notesContinuedName of entity

Sri Han Suria Sdn. Bhd.

Classes of shares held

Ordinary shares
Class A and B 
Preference shares

Proportion 
held

Registered office address and country of incorporation 

51.00%
100.00%

Suite 1005, 10th Floor Wisma Hamzah-Kwong Hing, 
No. 1 Leboh Ampang, 50100 Kuala Lumpur, Malaysia

St Edward Homes Limited

Ordinary shares 

50.00% Berkeley House, 19 Portsmouth Road, 

St Edwards Strand Partnership

Limited partnership 
interest

50.00%

Cobham KT11 1JG, UK 

Stableview Limited

Staple Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Ordinary shares 

100.00% 3 Rajanakarn Building, 20th Floor, South Sathorn 

Road, Yannawa Subdistrict, Sathorn District, 
Bangkok, Thailand

Staple Nominees Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Thanachart Life Assurance Public Company 
Limited (in liquidation)

Ordinary shares 

99.93% 9/9 Sathorn Building, 20th– 27th Floor, 
South Sathorn Road, Yannawa, Sahtorn, 
Bangkok 10120, Thailand

The Car Auction Unit Trust

Ordinary shares 

50.00% Dorey Court, Admiral Park, St Peter Port GY1 3BG, 

Guernsey

The First British Fixed Trust Company Limited Ordinary shares

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

The Greenpark (Reading) Limited Partnership Limited partnership 

100.00%

interest

The Heights Management Company Limited Ordinary shares 

The Hub (Witton) Management Company 
Limited

Ordinary shares 

50.00%

100.00%

The St Edward Homes Partnership

Limited partnership 
interest 

49.95% Berkeley House, 19 Portsmouth Road, 

Cobham, KT11 1JG, UK 

The Strand Property Unit Trust

The Two Rivers Trust

THMI, Inc.

Units

Units

Ordinary shares 

50.00% Liberte house, 19-23 La Motte Street, St Helier, 

50.00%

Jersey, Channel Islands, JE2 4SY

75.80% Prentice-Hall Corporation, 2711 Centerville Road, 
Suite 400, Wilmington, DE 19808, USA

Three Snowhill Birmingham Sarl

Ordinary shares 

100.00% 5 Rue Guillaume Kroll, L-1882, Luxembourg

Two Rivers Limited Partnership

Ordinary shares

50.00% Bow Bells House, 1 Bread Street, 
London EC4M 9HH, UK

Two Snowhill Birmingham Sarl

Ordinary shares 

100.00% 5 Rue Guillaume Kroll, L-1882, Luxembourg

US Strategic Income Bond Fund D USD Acc

Ordinary shares 

100.00% 26, Boulevard Royal, L-2449 Luxembourg 

US Total Return Bond Fund D USD Acc

Ordinary shares 

100.00%

VFL International Life Company SPC, Ltd

Ordinary shares 

100.00% 171 Elgin Avenue, Grand Cayman, Cayman Islands

Warren Farm Office Village Limited

Ordinary shares 

100.00% Laurence Pountney Hill, London EC4R 0HH, UK

Wessex Gate Limited

Westwacker Limited

Wynnefield Private Equity Partners I, L.P.

Wynnefield Private Equity Partners II, L.P.

Ordinary shares 

Ordinary shares 

Limited partnership 
interest 

Limited partnership 
interest 

100.00%

100.00%

99.00% PHS Corporate Services Inc. 1313 N. Market St, 
Ste 5100, Wilmington, DE 19801, USA

99.00% The Corporation Trust Company Corporation Trust 
Centre, 1209 Orange St, Wilmington, DE 19801 USA

301

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsE  Further accounting policies 

E1 Other significant accounting policies

In addition to the critical accounting policies presented in note A3.1, the following detailed accounting policies are adopted by the Group 
to prepare the consolidated financial statements. These accounting policies are applied consistently for all years presented and normally 
are not subject to change unless new accounting standards, interpretations or amendments are introduced by the IASB.

(a) Basis of consolidation
The Group consolidates those investees it is deemed to control. The Group has control over an investee if all three of the following are 
met: (1) it has power over an investee; (2) it is exposed to, or has rights to, variable returns from its involvement with the investee; and (3) 
it has ability to use its power over the investee to affect its own returns. 

(i) Subsidiaries
Subsidiaries are those investees that the Group controls. The majority of the Group’s subsidiaries are corporate entities, but the Group’s 
insurance operations also invest in a number of limited partnerships.

The Group performs a re-assessment of consolidation whenever there is a change in the substance of the relationship between the 
Group and an investee. Where the Group is deemed to control an entity it is treated as a subsidiary and its results, assets and liabilities are 
consolidated. Where the Group holds a minority share in an entity, with no control over the entity, the investments are carried at fair 
value through profit or loss within financial investments in the consolidated statement of financial position.

Entities consolidated by the Group include Qualifying Partnerships as defined under the UK Partnerships (Accounts) Regulations 

2008 (the ‘Partnerships Act’). Some of these limited partnerships have taken advantage of the exemption under regulation 7 of the 
Partnerships Act from the financial statements requirements. This is under regulations 4 to 6, on the basis that these limited partnerships 
are dealt with on a consolidated basis in these financial statements.

(ii) Joint ventures and associates
Joint ventures are joint arrangements arising from a contractual agreement whereby the Group and other investors have joint control of 
the net assets of the arrangement. In a number of these arrangements, the Group’s share of the underlying net assets may be less than 
50 per cent but the terms of the relevant agreement make it clear that control is jointly exercised between the Group and the third party. 
Associates are entities over which the Group has significant influence, but it does not control. Generally it is presumed that the Group has 
significant influence if it holds between 20 per cent and 50 per cent voting rights of the entity. 

With the exception of those referred to below, the Group accounts for its investments in joint ventures and associates by using the 
equity method of accounting. The Group’s share of profit or loss of its joint ventures and associates is recognised in the income statement 
and its share of movements in other comprehensive income is recognised in other comprehensive income. The equity method of 
accounting does not apply to investments in associates and joint ventures held by the Group’s insurance or investment funds. This 
includes venture capital business, mutual funds and unit trusts and which, as allowed by IAS 28, ‘Investments in Associates and Joint 
Ventures’, are carried at fair value through profit or loss.

(iii) Structured entities
Structured entities are those that have been designed so that voting or similar rights are not the dominant factor in deciding who controls 
the entity. Voting rights relate to administrative tasks. Relevant activities are directed by means of contractual arrangements. The Group 
invests in structured entities such as:

 — Open-Ended Investment Companies (OEICs);
 — Unit Trusts (UTs);
 — Limited partnerships;
 — Variable interest entities;
 — Investment vehicles within separate accounts offered through variable annuities;
 — Collateralised debt obligations;
 — Mortgage-backed securities; and 
 — Similar asset-backed securities. 

Open-ended investment companies and unit trusts 
The Group invests in OEICs and UTs, which invest mainly in equities, bonds, cash and cash equivalents, and properties. The Group’s 
percentage ownership in these entities can fluctuate on a daily basis according to the participation of the Group and other investors in them. 

 — Where the entity is managed by a Group asset manager, and the Group’s ownership holding in the entity exceeds 50 per cent, the 

Group is judged to have control over the entity.

 — Where the entity is managed by a Group asset manager, and the Group’s ownership holding in the entity is between 20 per cent and 
50 per cent, the facts and circumstances of the Group’s involvement in the entity are considered, including the rights to any fees 
earned by the asset manager from the entity, in forming a judgement as to whether the Group has control over the entity.

 — Where the entity is managed by a Group asset manager, and the Group’s ownership holding in the entity is less than 20 per cent, the 

Group is judged to not have control over the entity.

 — Where the entity is managed by an asset manager outside the Group, an assessment is made of whether the Group has existing rights 
that gives it the ability to direct the current activities of the entity and therefore control the entity. In assessing the Group’s ability to 
direct an entity, the Group considers its ability relative to other investors. The Group has a limited number of OEICs and UTs where it 
considers it has such ability.

302

Prudential plc  Annual Report 2016 www.prudential.co.ukWhere the Group is deemed to control these entities, they are treated as a subsidiary and are consolidated, with the interests of investors 
other than the Group being classified as liabilities, and appear as net asset value attributable to unit holders of consolidated unit trusts 
and similar funds. 

Where the Group does not control these entities (as it is deemed to be acting as an agent) and they do not meet the definition of 
associates, they are carried at fair value through profit or loss within financial investments in the consolidated statement of financial 
position. 

Where the Group’s asset manager sets up OEICs and UTs as part of asset management operations, the Group’s interest is limited to 
the administration fees charged to manage the assets of such entities. With no participation in these entities, the Group does not retain 
risks associated with OEICs and UTs. For these open-ended investment companies and unit trusts, the Group is not deemed to control 
the entities but to be acting as an agent.

The Group generates returns and retains the ownership risks in investment vehicles commensurate to its participation and does not 

have any further exposure to the residual risks of these investment vehicles. 

Jackson’s separate account assets
These are investment vehicles that invest contract holders’ premiums in equity, fixed income, bonds and money market mutual funds. 
The contract holder retains the underlying returns and the ownership risks related to the underlying investments. The shareholder’s 
economic interest in separate accounts is limited to the administrative fees charged. The separate accounts are set up as separate 
regulated entities governed by a Board of Governors or trustees for which the majority of the members are independent of Jackson or any 
affiliated entity. The independent members are responsible for any decision making that impacts contract holders’ interest and govern 
the operational activities of the entities’ advisers, including asset managers. Accordingly, the Group does not control these vehicles. 
These investments are carried at fair value through profit or loss within financial investments in the consolidated statement of financial 
position.

Limited partnerships
The Group’s insurance operations invest in a number of limited partnerships, either directly or through unit trusts, through a mix of capital 
and loans. These limited partnerships are managed by general partners, in which the Group holds equity. Such interest in general 
partners and limited partnerships provide the Group with voting and similar rights to participate in the governance framework of the 
relevant activities in which limited partnerships are engaged in. Accounting for the limited partnerships as subsidiaries, joint ventures, 
associates or other financial investments depends on the terms of each partnership agreement and the shareholdings in the general 
partners. 

Other structured entities
The Group holds investments in mortgage-backed securities, collateralised debt obligations and similar asset-backed securities that are 
actively traded in a liquid market. The Group is not the sponsor of the vehicles in which it holds investments and has no administrative 
rights over the vehicles’ activities. The Group generates returns and retains the ownership risks commensurate to its holding and its 
exposure to the investments. Accordingly the Group does not have power over the relevant activities of such vehicles and all are carried 
at fair value through profit or loss within financial investments in the consolidated statement of financial position. 

The table below provides aggregate carrying amounts of the investments in unconsolidated structured entities reported in the 

Group’s statement of financial position: 

Statement of financial position line items
Equity securities and portfolio holdings in unit trusts
Debt securities

Total

2016  £m

2015  £m

OEICs/UTs

Separate
 account
 assets

Other
 structured
 entities

OEICs/UTs

Separate
 account
 assets

Other
 structured
 entities

16,489
–

120,411
–

–
12,220

16,489

120,411

12,220

12,945
–

12,945

91,022
–

91,022

–
11,735

11,735

The Group generates returns and retains the ownership risks in these investments commensurate to its participation and does not have 
any further exposure to the residual risks or losses of the investments or the vehicles in which it holds investments.

As at 31 December 2016, the Group does not have an agreement, contractual or otherwise, or intention to provide financial support 

to structured entities that could expose the Group to a loss. 

303

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsE1 Other significant accounting policies continued

(b) Reinsurance
The measurement of reinsurance assets is consistent with the measurement of the underlying direct insurance contracts. The treatment 
of any gains or losses arising on the purchase of reinsurance contracts is dependent on the underlying accounting basis of the entity 
concerned.

(c) Earned premiums, policy fees and claims paid
Premiums for conventional with-profits policies and other protection type insurance policies are recognised as revenue when due. 
Premiums and annuity considerations for linked policies, unitised with-profits and other investment type policies are recognised as 
revenue when received or, in the case of unitised or unit-linked policies, when units are issued. These amounts exclude premium taxes 
and similar duties where Prudential collects and settles taxes borne by the customer.

Policy fees charged on linked and unitised with-profits policies for mortality, asset management and policy administration are 

recognised as revenue when related services are provided.

Claims paid include maturities, annuities, surrenders and deaths. Maturity claims are recorded as charges on the policy maturity date. 
Annuity claims are recorded when each annuity instalment becomes due for payment. Surrenders are charged to the income statement 
when paid and death claims are recorded when notified.

(d) Investment return
Investment return included in the income statement principally comprises interest income, dividends, investment appreciation/
depreciation (realised and unrealised gains and losses) on investments designated as fair value through profit or loss, and realised gains 
and losses (including impairment losses) on items held at amortised cost and Jackson’s debt securities designated as available-for-sale. 
Movements in unrealised appreciation/depreciation of Jackson’s debt securities designated as available-for-sale are recorded in other 
comprehensive income. Interest income is recognised as it accrues, taking into account the effective yield on investments. Dividends on 
equity securities are recognised on the ex-dividend date and rental income is recognised on an accrual basis.

(e) Financial investments other than instruments classified as long-term business contracts
(i)  Investment classification
The Group holds financial investments in accordance with IAS 39, whereby subject to specific criteria, financial instruments are required 
to be accounted for under one of the following categories: 

 — Financial assets and liabilities at fair value through profit or loss – this comprises assets and liabilities designated by management as 
fair value through profit or loss on inception and derivatives that are held for trading. These investments are measured at fair value 
with all changes thereon being recognised in investment return in the income statement;

 — Financial investments on an available-for-sale basis – this comprises assets that are designated by management as available-for-sale 

and/or do not fall into any of the other categories. These assets are initially recognised at fair value plus attributable transaction costs. 

 — Available-for-sale assets are subsequently measured at fair value. Interest income is recognised on an effective interest basis in the 
income statement. The effective interest rate is the rate that exactly discounts estimated future cash receipts through the expected 
life of the financial instrument or, when appropriate, a shorter period to the net carrying amount of the financial asset. Except for 
foreign exchange gains and losses on debt securities, which are included in the income statement, unrealised gains and losses are 
recognised in other comprehensive income. Upon disposal or impairment, accumulated unrealised gains and losses are transferred 
from other comprehensive income to the income statement as realised gains or losses; and

 — Loans and receivables – except for those designated as at fair value through profit or loss or available-for-sale, these instruments 
comprise non-quoted investments that have fixed or determinable payments. These instruments include loans collateralised by 
mortgages, deposits, loans to policyholders and other unsecured loans and receivables. These investments are initially recognised at 
fair value plus transaction costs. Subsequently, these instruments are carried at amortised cost using the effective interest method.

The Group uses the trade date method to account for regular purchases and sales of financial assets. Where assets and liabilities have 
been valued at fair value or measured on a different basis but fair value is disclosed, the Group has followed the principles under IFRS 13 
‘Fair Value Measurement’.

304

Prudential plc  Annual Report 2016 www.prudential.co.ukE Further accounting policiesContinued(ii) Derivatives and hedge accounting
Derivative financial instruments are used to reduce or manage investment, interest rate and currency exposures, to facilitate efficient 
portfolio management and for investment purposes. 

The Group may designate certain derivatives as hedges. 
For hedges of net investments in foreign operations, the effective portion of any change in fair value of derivatives or other financial 
instruments designated as net investment hedges is recognised in other comprehensive income. The ineffective portion of changes in 
the fair value of the hedging instrument is recorded in the income statement. 

The Group does not regularly seek to apply fair value or cash flow hedging treatment under IAS 39. The Group has no fair value and 

cash flows hedges under IAS 39 at 31 December 2016 and 2015.

All derivatives that are not designated as hedging instruments are carried at fair value, with movements in fair value being recorded in 

the income statement.

The primary areas of the Group’s continuing operations where derivative instruments are held are the UK with-profits funds and 

annuity business, and Jackson.

For UK with-profits funds the derivative programme is used for the purposes of efficient portfolio management or reduction in 

investment risk.

For shareholder-backed UK annuity business the derivatives are held to contribute to the matching as far as practical, of asset returns 

and duration with those of liabilities to policyholders. The carrying value of these liabilities is sensitive to the return on the matching 
financial assets including derivatives held.

For Jackson, an extensive derivative programme is maintained. Value movements on the derivatives held can be very significant in 

their effect on shareholder results. Further details on this aspect of the Group’s financial reporting are described in note B1.2.

(iii) Embedded derivatives
Embedded derivatives are present in host contracts issued by various Group companies, in particular Jackson. They are embedded 
within other non-derivative host financial instruments and insurance contracts to create hybrid instruments. Embedded derivatives 
meeting the definition of an insurance contract are accounted for under IFRS 4. Where economic characteristics and risks of the 
embedded derivatives are not closely related to the economic characteristics and risks of the host instrument, and where the hybrid 
instrument is not measured at fair value with the changes in fair value recognised in the income statement, the embedded derivative is 
bifurcated and carried at fair value as a derivative in accordance with IAS 39. For Jackson’s ‘not for life’ Guaranteed Minimum Withdrawal 
Benefit and Fixed Index Annuity reserves the determination of fair value requires assumptions regarding future mix of Separate Account 
assets, equity volatility levels, and policyholder behaviour.

In addition, the Group applies the option under IFRS 4 to not separate and fair value surrender options embedded in host contracts 
and with-profits investment contracts whose strike price is either a fixed amount or a fixed amount plus interest. Further details on the 
valuation basis for embedded derivatives attaching to Jackson’s life assurance contracts are provided in note C4.2. 

(iv) Securities lending and reverse repurchase agreements
The Group is party to various securities lending agreements (including repurchase agreements) under which securities are loaned to 
third parties on a short-term basis. The loaned securities are not derecognised; rather, they continue to be recognised within the 
appropriate investment classification. The Group’s policy is that collateral in excess of 100 per cent of the fair value of securities loaned is 
required from all securities’ borrowers and typically consists of cash, debt securities, equity securities or letters of credit.

In cases where the Group takes possession of the collateral under its securities lending programme, the collateral, and corresponding 

obligation to return such collateral, are recognised in the consolidated statement of financial position. 

The Group is also party to various reverse repurchase agreements under which securities are purchased from third parties with an 

obligation to resell the securities. The securities are not recognised as investments in the statement of financial position.

(v) Derecognition of financial assets and liabilities
The Group’s policy is to derecognise financial assets when it is deemed that substantially all the risks and rewards of ownership have been 
transferred. 

The Group derecognises financial liabilities only when the obligation specified in the contract is discharged, cancelled or has expired.

(vi) Financial liabilities designated at fair value through profit or loss
Consistent with the Group’s risk management and investment strategy and the nature of the products concerned, the Group has 
designated under IAS 39 classification certain financial liabilities at fair value through profit or loss as these instruments are managed and 
their performance evaluated on a fair value basis. These instruments include liabilities related to consolidated collateralised debt 
obligations and net assets attributable to unit holders of consolidated unit trusts and similar funds.

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(f) Segments
Under IFRS 8 ‘Operating Segments’, the Group determines and presents operating segments based on the information that is internally 
provided to the Group Executive Committee which is the Group’s chief operating decision maker. 

The operating segments identified by the Group reflect the Group’s organisational structure, which is by both geography (Asia, US 

and UK) and by product line (insurance operations and asset management). 

The products of the insurance operations contain both significant and insignificant levels of insurance risk. The products are managed 

together and there is no distinction between these two categories other than for accounting purposes. This segment also includes the 
commission earned on general insurance business and investment subsidiaries held to support the Group’s insurance operations.
Asset management comprises both internal and third-party asset management services, inclusive of portfolio and mutual fund 
management, where the Group acts as an adviser, and broker-dealer activities. The nature of the products and the managing of the 
business differ from the risks inherent in the insurance operations segments, and the regulatory environment of the asset management 
industry differs from that of the insurance operations segments.

Further information on the Group’s operating segments is provided in note B1.3.

(g) Borrowings
Although initially recognised at fair value, net of transaction costs, borrowings, excluding liabilities of consolidated collateralised debt 
obligations, are subsequently accounted for on an amortised cost basis using the effective interest method. Under the effective interest 
method, the difference between the redemption value of the borrowing and the initial proceeds (net of related issue costs) is amortised 
through the income statement to the date of maturity or for hybrid debt, over the expected life of the instrument.

(h) Investment properties
Investments in leasehold and freehold properties not for occupation by the Group, including properties under development for future 
use as investment properties, are carried at fair value, with changes in fair value included in the income statement. Properties are valued 
annually either by the Group’s qualified surveyors or by taking into consideration the advice of professional external valuers using the 
Royal Institution of Chartered Surveyors valuation standards. Each property is externally valued at least once every three years. 

Leases of investment property where the Group has substantially all the risks and rewards of ownership are classified as finance leases 

(leasehold property). Finance leases are capitalised at the lease’s inception at the lower of the fair value of the leased property and the 
present value of the minimum lease payments. 

(i) Pension schemes
For the Group’s defined benefit schemes, if the present value of the defined benefit obligation exceeds the fair value of the scheme 
assets, then a liability is recorded in the Group’s statement of financial position. By contrast, if the fair value of the assets exceeds the 
present value of the defined benefit obligation then the surplus will only be recognised if the nature of the arrangements under the trust 
deed, and funding arrangements between the Trustee and the Company, support the availability of refunds or recoverability through 
agreed reductions in future contributions. In addition, if there is a constructive obligation for the Company to pay deficit funding, this is 
also recognised such that the financial position recorded for the scheme reflects the higher of any underlying IAS 19 deficit and the 
obligation for deficit funding.

The Group utilises the projected unit credit method to calculate the defined benefit obligation. This method sees each period of 

service as giving rise to an additional unit of benefit entitlement and measures each unit separately to build up the final obligation. 
Estimated future cash flows are then discounted at a high-quality corporate bond rate, adjusted to allow for the difference in duration 
between the bond index and the pension liabilities where appropriate, to determine its present value. These calculations are performed 
by independent actuaries.

The plan assets of the Group’s pension schemes include several insurance contracts that have been issued by the Group. These assets 
are excluded from plan assets in determining the pension surplus or deficit recognised in the consolidated statement of financial position.
The aggregate of the actuarially determined service costs of the currently employed personnel, and the net interest on the net defined 

benefit liability (asset) at the start of the period, is charged to the income statement. Actuarial and other gains and losses as a result of 
changes in assumptions or experience variances are recognised as other comprehensive income. 

Contributions to the Group’s defined contribution schemes are expensed when due.

(j) Share-based payments and related movements in own shares
The Group offers share award and option plans for certain key employees and a Save As You Earn plan for all UK and certain overseas 
employees. Shares held in trust relating to these plans are conditionally gifted to employees.

The compensation expense charged to the income statement is primarily based upon the fair value of the options granted, the vesting 

period and the vesting conditions.

The Company has established trusts to facilitate the delivery of Prudential plc shares under employee incentive plans and savings-
related share option schemes. The cost to the Company of acquiring these treasury shares held in trusts is shown as a deduction from 
shareholders’ equity.

306

Prudential plc  Annual Report 2016 www.prudential.co.ukE Further accounting policiesContinued(k) Tax
Current tax expense is charged or credited based upon amounts estimated to be payable or recoverable as a result of taxable amounts for 
the current year and adjustments made in relation to prior years. Prudential is subject to tax in numerous jurisdictions and the calculation 
of the total tax charge inherently involves a degree of estimation and judgement. The positions taken in tax returns where applicable tax 
regulation is subject to interpretation are recognised in full in the determination of the tax charge in the financial statements if the Group 
considers that it is probable that the taxation authority will accept those positions. Otherwise, provisions are established based on 
management’s estimate and judgement of the likely amount of the liability, or recovery by providing for the single best estimate of the 
most likely outcome or the weighted average expected value where there are multiple outcomes.

The total tax charge includes tax expense attributable to both policyholders and shareholders. The tax expense attributable to 

policyholders comprises the tax on the income of the consolidated with-profits and unit-linked funds. In certain jurisdictions, such as the 
UK, life insurance companies are taxed on both their shareholders’ profits and on their policyholders’ insurance and investment returns 
on certain insurance and investment products. Although both types of tax are included in the total tax charge in the Group’s consolidated 
income statement, they are presented separately in the consolidated income statement to provide the most relevant information about 
tax that the Group pays on its profits.

Deferred taxes are provided under the liability method for all relevant temporary differences. IAS 12 ‘Income Taxes’ does not require 

all temporary differences to be provided for, in particular, the Group does not provide for deferred tax on undistributed earnings of 
subsidiaries where the Group is able to control the timing of the distribution and the temporary difference created is not expected to 
reverse in the foreseeable future. Deferred tax assets are only recognised when it is more likely than not that future taxable profits will be 
available against which these losses can be utilised. 

Deferred tax is measured at the tax rates that are expected to apply to the period when the asset is realised or the liability settled, 

based on tax rates (and laws) that have been enacted or are substantively enacted at the end of the reporting period.

(l) Business acquisitions and disposals
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the acquired 
company to fair value at the date of purchase. The excess of the acquisition consideration over the fair value of the assets and liabilities of 
the acquired entity is recorded as goodwill. Expenses related to acquiring new subsidiaries are expensed in the period in which they are 
incurred. Income and expenses of acquired entities are included in the income statement from the date of acquisition.

Income and expenses of entities sold during the period are included in the income statement up to the date of disposal. The gain or 
loss on disposal is calculated as the difference between sale proceeds net of selling costs, less the net assets of the entity at the date of 
disposal, adjusted for foreign exchange movements attaching to the sold entity that are required to be recycled to the income statement 
under IAS 21.

(m) Goodwill
Goodwill arising on acquisitions of subsidiaries and businesses is capitalised and carried on the Group statement of financial position as 
an intangible asset at initial value less any accumulated impairment losses. Goodwill impairment testing is conducted annually and when 
there is an indication of impairment. For the purposes of impairment testing, goodwill is allocated to cash generating units. 

(n) Intangible assets
Intangible assets acquired on the purchase of a subsidiary or portfolio of contracts are measured at fair value on acquisition. Deferred 
acquisition costs are accounted for as described in notes A3.1(d) and A3.1(f) above. Other intangible assets, such as distribution rights 
and software, are valued initially at the price paid to acquire them and are subsequently carried at cost less amortisation and any 
accumulated impairment losses. Distribution rights relate to fees paid under bancassurance partnership arrangements for bank 
distribution of products for the term of the contract. Amounts for distribution rights are amortised on a basis to reflect the pattern in 
which the future economic benefits are expected to be consumed by reference to new business production levels. The same principles 
apply to determining the amortisation method for other intangible assets unless the pattern cannot be determined reliably, in which case 
a straight line method is applied. Amortisation of intangible assets is charged to the ‘acquisition costs and other expenditure’ line in the 
consolidated income statement.

(o) Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term highly 
liquid investments with less than 90 days maturity from the date of acquisition.

(p) Shareholders’ dividends
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are approved 
by shareholders. 

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(q) Share capital
Where there is no obligation to transfer assets, shares are classified as equity. The difference between the proceeds received on issue of 
the shares, net of share issue costs, and the nominal value of the shares issued, is credited to share premium. Where the Company 
purchases shares for the purposes of employee incentive plans, the consideration paid, net of issue costs, is deducted from retained 
earnings. Upon issue or sale any consideration received is credited to retained earnings net of related costs.

(r) Foreign exchange
The Group’s consolidated financial statements are presented in pounds sterling, the Group’s presentation currency. Accordingly, the 
results and financial position of foreign subsidiaries must be translated into the presentation currency of the Group from their functional 
currencies, ie the currency of the primary economic environment in which the entity operates. All assets and liabilities of foreign 
subsidiaries are converted at year end exchange rates while all income and expenses are converted at average exchange rates where this 
is a reasonable approximation of the rates prevailing on transaction dates. The impact of these currency translations is recorded as a 
separate component in the statement of comprehensive income.

Foreign currency borrowings that are used to provide a hedge against Group equity investments in overseas subsidiaries are 
translated at year end exchange rates and movements recognised in other comprehensive income. Other foreign currency monetary 
items are translated at year end exchange rates with changes recognised in the income statement. 

Foreign currency transactions are translated at the spot rate prevailing at the time.

(s) Earnings per share
Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number of 
ordinary shares outstanding during the year, excluding those held in employee share trusts and consolidated unit trusts and OEICs, 
which are treated as cancelled.

For diluted earnings per share, the weighted average number of shares in issue is adjusted to assume conversion of all dilutive 
potential ordinary shares. The Group’s only class of potentially dilutive ordinary shares are those share options granted to employees 
where the exercise price is less than the average market price of the Company’s ordinary shares during the year. No adjustment is made if 
the impact is anti-dilutive overall.

308

Prudential plc  Annual Report 2016 www.prudential.co.ukE Further accounting policiesContinuedStatement of financial position of the parent company  

31 December 

Fixed assets
Shares in subsidiary undertakings
Current assets
Debtors:

Amounts owed by subsidiary undertakings
Other debtors

Tax recoverable
Derivative assets
Pension asset 
Cash at bank and in hand

Liabilities: amounts falling due within one year
Commercial paper
Other borrowings
Derivative liabilities
Amounts owed to subsidiary undertakings
Tax payable
Deferred tax liability
Accruals and deferred income

Net current assets

Total assets less current liabilities

Liabilities: amounts falling due after more than one year
Subordinated liabilities
Debenture loans

Other borrowings

Total net assets

Capital and reserves
Share capital
Share premium
Profit and loss account

Shareholders’ funds

Profit for the year

Note

2016  £m

2015  £m

5

6

7

8

8

6

9

8

8

8

10

10

11

10,859

12,514

5,798
11
44
4
48
24

5,929

(1,052)
–
(447)
(773)
(10)
(9)
(72)

(2,363)

3,566

14,425

(5,772)
(549)

(599)

(6,920)

7,505

129
1,927
5,449

7,505

4,783
3
43
1
51
104

4,985

(1,107)
(200)
(322)
(2,711)
(20)
(9)
(56)

(4,425)

560

13,074

(4,018)
(549)

(598)

(5,165)

7,909

128
1,915
5,866

7,909

840

920

The financial statements of the parent company on pages 309 to 317 were approved by the Board of Directors on 
13 March 2017 and signed on its behalf.

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Nic Nicandrou
Chief Financial Officer 

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Share
capital
£m

128

Share
 premium
£m 

Profit and
 loss account
£m

1,908

5,909

Total
equity
£m

7,945

920
4

924

7
7
(974)

(960)

–
–

–

7
–
–

7

920
4

924

–
7
(974)

(967)

1,915

5,866

7,909

1,915

5,866

7,909

–
–

–

12
–
–

12

840
4

844

–
6
(1,267)

(1,261)

5,449

840
4

844

13
6
(1,267)

(1,248)

7,505

129

1,927

–
–

–

–
–
–

–

128

128

–
–

–

1
–
–

1

Balance at 1 January 2015

Total comprehensive income for the year
Profit for the year
Actuarial gains recognised in respect of the defined benefit pension scheme

Total comprehensive income for the year

Transactions with owners, recorded directly in equity
New share capital subscribed
Share based payment transactions 
Dividends

Total contributions by and distributions to owners

Balance at 31 December 2015

Balance at 1 January 2016

Total comprehensive income for the year
Profit for the year
Actuarial gains recognised in respect of the defined benefit pension scheme

Total comprehensive income for the year

Transactions with owners, recorded directly in equity
New share capital subscribed
Share based payment transactions 
Dividends

Total contributions by and distributions to owners

Balance at 31 December 2016

310

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the parent company financial statements

1 Nature of operations

Prudential plc (the Company) is a parent holding company. The Company together with its subsidiaries (collectively, the Group) is an 
international financial services group with its principal operations in Asia, the US and the UK. In Asia, the Group has operations in Hong 
Kong, Indonesia, Malaysia, Singapore and other countries. In the US, the Group’s principal subsidiary is Jackson National Life Insurance 
Company. In the UK, the Group operates through its subsidiaries, primarily The Prudential Assurance Company Limited and M&G 
Investment Management Limited.

2 Basis of preparation

The financial statements of the Company, which comprise the statement of financial position, statement of changes in equity and related 
notes, are prepared in accordance with UK Generally Accepted Accounting Practice, including Financial Reporting Standard 101 
Reduced Disclosure Framework (‘FRS 101’) and Part 15 of the Companies Act 2006.

In preparing these financial statements, the Company applies the recognition, measurement and disclosure requirements in 

International Financial Reporting Standards (‘IFRS’) as issued by the International Accounting Standards Board (‘IASB’) and endorsed by 
the EU, but makes amendments where necessary in order to comply with the Companies Act 2006 and has set out below where 
advantage of the FRS 101 disclosure exemptions has been taken. The Company has also taken advantage of the exemption under 
Section 408 of the Companies Act 2006 from presenting its own profit and loss account.

In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures: 

 — A cash flow statement and related notes; 
 — Disclosures in respect of transactions with wholly-owned subsidiaries within the Prudential Group;
 — Disclosure in respect of capital management; and
 — The effects of new but not yet effective IFRSs.

As the consolidated financial statements of the Group include the equivalent disclosure, the Company has also applied the 
exemptions available under FRS 101 in respect of the following disclosures:

 — IFRS 2 ‘Share Based Payments’ in respect of Group-settled share-based payments; and
 — Disclosure required by IFRS 7 ‘Financial Instrument Disclosures’ and IFRS 13 ‘Fair Value Measurement’.

The accounting policies set out in note 3 below have, unless otherwise stated, been applied consistently to all periods presented in these 
financial statements.

3 Significant accounting policies

Shares in subsidiary undertakings
Shares in subsidiary undertakings are shown at cost less impairment.

Amounts owed by subsidiary undertakings
Amounts owed by subsidiary undertakings are shown at cost, less provisions.

Derivatives
Derivative financial instruments are held to manage certain macro-economic exposures. Derivative financial instruments are carried at 
fair value with changes in fair value included in the profit and loss account.

Borrowings
Borrowings are initially recognised at fair value, net of transaction costs, and subsequently accounted for on an amortised cost basis using 
the effective interest method. Under the effective interest method, the difference between the redemption value of the borrowing and 
the initial proceeds, net of transaction costs, is amortised through the profit and loss account to the date of maturity or, for subordinated 
debt, over the expected life of the instrument.

Dividends
Interim dividends are recorded in the period in which they are paid. 

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Continued

3 Significant accounting policies continued

Share premium
The difference between the proceeds received on issue of shares and the nominal value of the shares issued is credited to the share 
premium account.

Foreign currency translation
Assets and liabilities denominated in foreign currencies, including borrowings that have been used to finance or provide a hedge against 
Group equity investments in overseas subsidiaries, are translated at year end exchange rates. The impact of these currency translations is 
recorded within the profit and loss account for the year.

Tax
Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result of 
taxable amounts for the current year. To the extent that losses of an individual UK company are not offset in any one year, they can be 
carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of IAS 12, ’Income Taxes’. Deferred tax assets are 
recognised to the extent that it is regarded as more likely than not that future taxable profits will be available against which these losses 
can be utilised. Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse, 
using tax rates enacted or substantively enacted at the reporting date.

The Group’s UK subsidiaries each file separate tax returns. In accordance with UK tax legislation, where one domestic UK company is 

a 75 per cent owned subsidiary of another UK company or both are 75 per cent owned subsidiaries of a common parent, the companies 
are considered to be within the same UK tax group. For companies within the same tax group, trading profits and losses arising in the 
same accounting period may be offset for the purposes of determining current and deferred taxes.

Pensions
The Company assumes a portion of the pension surplus or deficit of the Group’s main pension scheme, the Prudential Staff Pension 
Scheme (‘PSPS’). The Company applies the requirements of IAS 19 ‘Employee Benefits’ (as revised in 2011) for the accounting of its 
interest in the PSPS surplus or deficit. Further details are disclosed in note 7.

A pension surplus or deficit is recorded as the difference between the present value of the scheme liabilities and the fair value of the 
scheme assets. The Company’s share of pension surplus is recognised to the extent that the Company is able to recover a surplus either 
through reduced contributions in the future or through refunds from the scheme. 

The assets and liabilities of the defined benefit pension schemes of the Prudential Group are subject to a full triennial actuarial 
valuation using the projected unit method. Estimated future cash flows are then discounted at a high quality corporate bond rate, 
adjusted to allow for the difference in duration between the bond index and the pension liabilities, where appropriate, to determine their 
present value. These calculations are performed by independent actuaries.

The aggregate of the actuarially determined service costs of the currently employed personnel and the net income (interest) on the 
net scheme assets (liabilities) at the start of the period, is recognised in the profit or loss account. Actuarial gains and losses as a result of 
the changes in assumptions, experience variances or the return on scheme assets excluding amounts included in the net deferred benefit 
asset (liability) are recorded in other comprehensive income.

Share-based payments
The Group offers share award and option plans for certain key employees and a Save As You Earn (‘SAYE’) plan for all UK and certain 
overseas employees. The share-based payment plans operated by the Group are mainly equity-settled plans with a few cash-settled plans. 
Under IFRS 2 ‘Share-based payment’, where the Company, as the parent company, has the obligation to settle the options or awards 

of its equity instruments to employees of its subsidiary undertakings, and such share-based payments are accounted for as equity-
settled in the Group financial statements, the Company records an increase in the investment in subsidiary undertakings for the value of 
the share options and awards granted with a corresponding credit entry recognised directly in equity. The value of the share options and 
awards granted is based upon the fair value of the options and awards at the grant date, the vesting period and the vesting conditions.

312

Prudential plc  Annual Report 2016 www.prudential.co.uk4 Reconciliation from the FRS 101 parent company results to the IFRS Group results

The parent company financial statements are prepared in accordance with FRS 101 and the Group financial statements are prepared 
in accordance with IFRS as issued by the IASB and endorsed by the EU. At 31 December 2016, there were no differences between 
FRS 101 and IFRS as issued by the IASB and endorsed by the EU in terms of their application to the parent company. 

The tables below provide a reconciliation between the FRS 101 parent company results and the IFRS Group results.

Profit after tax
Profit for the financial year of the Company (including dividends from subsidiaries) in accordance  

with FRS 101 and IFRS

Share in the IFRS result of the Group, net of distributions to the Company*

Profit after tax of the Group attributable to shareholders in accordance with IFRS

Net equity
Shareholders’ equity of the Company in accordance with FRS 101 and IFRS
Share in the IFRS net equity of the Group*

Shareholders’ equity of the Group in accordance with IFRS

2016  £m

2015  £m

840
1,081

1,921

920
1,659

2,579

2016  £m

2015  £m

7,505
7,161

7,909
5,046

14,666

12,955

* The ‘share in the IFRS result and net equity of the Group’ lines represent the parent company’s equity in the earnings and net assets of its subsidiaries and associates.

The profit for the financial year of the Company in accordance with IFRS includes dividends received in the year from subsidiary 
undertakings of £1,318 million and £985 million for the years ended 31 December 2016 and 2015, respectively.

As stated in note 3, under FRS 101, the Company accounts for its investments in subsidiary undertakings at cost less impairment. For 
the purpose of this reconciliation, no adjustment is made to the Company in respect of any valuation adjustments to shares in subsidiary 
undertakings that would be eliminated on consolidation.

5 Shares in subsidiary undertakings

At 1 January
Liquidation of subsidiary undertaking
Other movements

At 31 December

2016  £m

12,514
(1,600)
(55)

10,859

The liquidation related to a central finance subsidiary in order to simplify the Group’s corporate structure.

Other movements comprise £6 million in respect of share-based payments, reflecting the value of payments settled by the Company 

for employees of its subsidiary undertakings, less £61 million relating to cash received from subsidiaries in respect of share awards.

Subsidiary undertakings of the Company at 31 December 2016 are listed in note D6 of the Group financial statements.

6 Derivative financial instruments

Cross-currency swap
Inflation-linked swap

Total

2016  £m

2015  £m

Fair value 
assets

Fair value 
liabilities

Fair value 
assets

Fair value
 liabilities

4
–

4

–
447

447

1
–

1

–
322

322

Derivative financial instruments are held to manage certain macro-economic exposures. The change in fair value of the derivative 
financial instruments of the Company was a loss before tax of £122 million (2015: £7 million).

313

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Continued

7 Pension scheme financial position

The majority of UK Prudential staff are members of the Group’s pension schemes. The largest scheme is the Prudential Staff Pension 
Scheme (the Scheme) which is primarily a closed defined benefit scheme. 

At 31 December 2005, the allocation of surpluses and deficits attaching to the Scheme between the Company and the unallocated 
surplus of The Prudential Assurance Company Limited (PAC) with-profits fund was apportioned in the ratio 30/70 following detailed 
consideration of the sourcing of previous contributions. This ratio was applied to the base deficit position at 1 January 2006 and for the 
purpose of determining the allocation of the movements in that position up to 31 December 2016. The IAS 19 service charge and ongoing 
employer contributions are allocated by reference to the cost allocation for current activity.

The last completed triennial actuarial valuation of the Scheme was as at 5 April 2014. Further details on the results of this valuation and 

the total employer contributions to the Scheme for the year are provided in note C9 of the Group financial statements, together with the 
key assumptions adopted, including mortality assumptions. 

A description of the regulatory framework in which the Scheme operates, the governance of the Scheme, and the risks to which the 
Scheme exposes the Company is provided in note C9. The most recent full valuation has been updated to 31 December 2016, applying 
the principles prescribed by IAS 19. The actuarial assumptions used in determining the IAS 19 benefit obligations and the net periodic 
costs and sensitivity of IAS 19 benefit obligations to changes in the actuarial assumptions are also provided in note C9.

The assets and liabilities of the Scheme were:

Scheme assets:
Equities
UK
Overseas

Bonds*

Government
Corporate
Asset-backed securities

Properties
Derivatives
Other assets

Fair value of Scheme assets
Present value of benefit obligations

Underlying surplus in the Scheme 
Effect of the application of IFRIC 14 for de-recognition of surplus

Surplus in the Scheme

Surplus in the Scheme recognised by the Company†

31 Dec 2016  £m

31 Dec 2015  £m

Quoted
 prices in
 an active
 market 

Other

Total 

Quoted
 prices in
 an active
 market 

Other

Total 

7
284

5,411
1,125
142
–
252
269

7,490

11
9

–
44
2
71
–
–

137

18
293

5,411
1,169
144
71
252
269

7,627
(6,910)

717
(558)

159

48

118
150

4,795
925
135
–
183
272

6,578

8
–

–
45
–
70
–
26

149

126
150

4,795
970
135
70
183
298

6,727
(5,758)

969
(800)

169

51

* 96 per cent (2015: 96 per cent) of the bonds are investment graded.
† The surplus in the Scheme recognised in the balance sheet of the Company represents the amount that is recoverable through reduced future contributions and is net of the 

apportionment to the PAC with-profits fund.

314

Prudential plc  Annual Report 2016 www.prudential.co.ukThe changes in the fair value of the underlying Scheme assets and the present value of the underlying benefit obligations are as follows:

Balance at 1 January

Current service cost
Net interest income (cost)
Administration expenses
Actuarial gains (losses) note (ii)
Contributions paid by the employer note (iii)
Contributions paid by the employee
Benefits paid

Balance at 31 December

Balance at 1 January

Current service cost
Negative past service cost
Net interest income (cost)
Administration expenses
Actuarial gains (losses)note (ii)
Contributions paid by the employer note (iii)
Contributions paid by the employee
Benefits paid

Balance at 31 December

Fair value of 
Scheme assets

Present value
 of benefit
obligations
note (i)

6,727
–
250
(4)
949
11
1
(307)

7,627

(5,758)
(19)
(213)
–
(1,226)
–
(1)
307

(6,910)

2016  £m

Net surplus
without the
effect of
IFRIC 14

Effect of
 IFRIC 14 for 
derecognition
 of surplus

IAS 19
 basis net
 surplus

969
(19)
37
(4)
(277)
11
–
–

717

(800)
–
(32)
–
274
–
–
–

(558)

169
(19)
5
(4)
(3)
11
–
–

159

Fair value of
 Scheme assets

Present value
 of benefit
obligations
note (i)

2015  £m

Net surplus
without the
effect of
IFRIC 14

Effect of
 IFRIC 14 for 
derecognition
 of surplus

IAS 19
 basis net
 surplus

6,997
–
–
240
(4)
(248)
11
1
(270)

6,727

(6,157)
(21)
48
(209)
–
312
–
(1)
270

(5,758)

840
(21)
48
31
(4)
64
11
–
–

969

(710)
–
–
(26)
–
(64)
–
–
–

(800)

130
(21)
48
5
(4)
–
11
–
–

169

Notes
(i) 

The weighted average duration of the benefit obligations of the Scheme is 18 years (2015: 17 years). The following table provides an expected maturity analysis of the benefit 
obligations as at 31 December:

£m

2016

2015

1 year or less

After 1 year
to 5 years

After 5 years
to 10 years

After 10 years
to 15 years

After 15 years

to 20 years Over 20 years

227

225

1,013

974

1,439

1,422

1,474

1,489

1,407

1,438

5,930

6,303

Total

11,490

11,851

(ii) 

The actuarial gains attributable to policyholders and shareholders are analysed as follows: 

Return on Scheme assets excluding interest income*
Actuarial gains (losses)
Experience gains on Scheme liabilities
Actuarial losses – demographic assumptions
Actuarial (losses) gains – financial assumptions

Total actuarial gains without the effect of IFRIC 14

Actuarial gains attributable to the Company before tax†

2016  £m

2015  £m

949

(248)

87
(32)
(1,281)

(1,226)

(277)

4

28
(3)
287

312

64

4

* The total return on Scheme assets in 2016 was a gain of £1,199 million (2015: loss of £8 million).
† Actuarial gains attributable to the Company are net of the apportionment to the PAC with-profits fund and are related to the surplus recognised in the balance sheet of the 

Company. In 2016, the gains included a credit of £87 million (2015: charge of £15 million) for the adjustment to the unrecognised portion of surplus.

The gains after tax of £4 million (2015: £4 million) are recorded in other comprehensive income. 

(iii) 

Employer contributions to be paid into the Scheme for the year ending 31 December 2017 are expected to amount to £11 million, comprising ongoing service contributions and expenses.

315

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Notes on the parent company financial statements
Continued

8 Borrowings

Core structural borrowings note (i)
Subordinated liabilities note (ii)
Debenture loans

Other borrowings: note (iii)
Commercial paper
Floating Rate Notes note (iv)
Medium Term Notes 2018

Total borrowings 

Borrowings are repayable as follows:

Within 1 year
Between 1 and 5 years
After 5 years

Core structural borrowings

Other borrowings

Total

2016  £m

2015  £m

2016  £m

2015  £m

2016  £m

2015  £m

5,772
549

6,321

–
–
–

4,018
549

4,567

–
–
–

6,321

4,567

–
–
6,321

6,321

–
–
4,567

4,567

–
–

–

1,052
–
599

1,651

1,052
599
–

1,651

–
–

–

1,107
200
598

1,905

1,307
598
–

1,905

5,772
549

6,321

1,052
–
599

7,972

1,052
599
6,321

7,972

4,018
549

4,567

1,107
200
598

6,472

1,307
598
4,567

6,472

Notes
(i) 
(ii) 
(iii) 
(iv) 

Further details on the core structural borrowings of the Company are provided in note C6.1 of the Group financial statements.
The interests of the holders of the subordinated liabilities are subordinate to the entitlements of other creditors of the Company.
These borrowings support a short-term fixed income securities programme.
The Floating Rate Notes matured in October 2016.

9 Deferred tax liability

Deferred tax liability

Short-term temporary differences related to pension scheme

Total

2016  £m

2015  £m

(9)

(9)

(9)

(9)

The reduction in the UK corporation tax rate to 17 per cent from 1 April 2020 was substantively enacted on 6 September 2016 and does 
not have a material impact on the financial statements for the year ended 31 December 2016.

10 Share capital and share premium

A summary of the ordinary shares in issue and the options outstanding to subscribe for the Company’s shares at 31 December 2016 is set 
out in note C10 of the Group financial statements.

11 Retained profit of the Company

Retained profit at 31 December 2016 amounted to £5,449 million (2015: £5,866 million). The retained profit includes distributable 
reserves of £2,962 million and non-distributable reserves of £2,487 million. The non-distributable reserves comprise £2,405 million 
relating to gains made by intermediate holding companies following the transfer at fair value of certain subsidiaries to other parts of the 
Group as part of internal restructuring exercises and £82 million of share-based payment reserves. The amount of £2,405 million is not 
able to be regarded as part of the distributable reserves of the parent company because the gains relate to intragroup transactions. 

Under English company law, Prudential may pay dividends only if sufficient distributable reserves of the Company are available for the 
purpose and if the amount of its net assets is greater than the aggregate of its called up share capital and non-distributable reserves (such 
as the share premium account) and the payment of the dividend does not reduce the amount of its net assets to less than that aggregate. 

316

Prudential plc  Annual Report 2016 www.prudential.co.uk12 Other information

a 

b 
c 
d 

e 

 Information on directors’ remuneration is given in the directors’ remuneration report section of this Annual Report and note B3.3 of 
the Group financial statements. 
 Information on transactions of the directors with the Group is given in note D4 of the Group financial statements. 
 The Company employs no staff.
 Fees payable to the Company’s auditor for the audit of the Company’s annual accounts were £0.1 million (2015: £0.1 million) and for 
other services were £0.1 million (2015: £0.2 million). 
 In certain instances, the Company has guaranteed that its subsidiaries will meet their obligations when they fall due for payment.

13 Post balance sheet events

The second interim ordinary dividend for the year ended 31 December 2016, which was approved by the Board of Directors after 
31 December 2016, is described in note B7 of the Group financial statements.

317

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsStatement of Directors’ responsibilities in respect of the 
Annual Report and the financial statements   

The Directors are responsible for preparing the Annual Report and the Group and 
parent company financial statements in accordance with applicable law and regulations.

Company law requires the Directors to 
prepare Group and parent company 
financial statements for each financial year. 
Under that law the Directors are required 
to prepare the Group financial statements 
in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by 
the European Union (EU) and applicable 
law and have elected to prepare the parent 
company financial statements in 
accordance with UK Accounting Standards 
and applicable law (UK Generally 
Accepted Accounting Practice) including 
FRS 101 Reduced Disclosure Framework.

Under company law the Directors must not 
approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and parent company and of their profit or 
loss for that period. In preparing each of the 
Group and parent company financial 
statements, the Directors are required to:

 — Select suitable accounting policies and 

then apply them consistently;

 — Make judgements and estimates that 

are reasonable and prudent;

 — For the Group financial statements, 

state whether they have been prepared 
in accordance with IFRS as adopted by 
the EU;

 — For the parent company financial 

statements, state whether applicable 
UK Accounting Standards have been 
followed, subject to any material 
departures disclosed and explained in 
the parent company financial 
statements; and 

 — Prepare the financial statements on the 

going concern basis unless it is 
inappropriate to presume that the 
Group and the parent company will 
continue in business.

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
company’s transactions and disclose with 
reasonable accuracy at any time the 
financial position of the parent company 
and enable them to ensure that its financial 
statements comply with the Companies 
Act 2006. They have general responsibility 
for taking such steps as are reasonably 
open to them to safeguard the assets of the 
Group and to prevent and detect fraud and 
other irregularities.

Under applicable law and regulations, the 
Directors are also responsible for preparing 
a strategic report, directors’ report, 
directors’ remuneration report and 
corporate governance statement that 
comply with that law and those regulations.

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the UK 
governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

The Directors of Prudential plc, whose 
names and positions are set out on pages 
77 to 81 confirm that to the best of their 
knowledge:

 — The financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and 
fair view of the assets, liabilities, 
financial position and profit or loss of the 
Company and the undertakings 
included in the consolidation taken as a 
whole;

 — The strategic report includes a fair 
review of the development and 
performance of the business and the 
position of the Company and the 
undertakings included in the 
consolidation taken as a whole, together 
with a description of the principal risks 
and uncertainties that they face; and

 — The Annual Report and financial 

statements, taken as a whole, is fair, 
balanced and understandable and 
provides the information necessary for 
shareholders to assess the Company’s 
position and performance, business 
model and strategy. 

318

Prudential plc  Annual Report 2016 www.prudential.co.ukIndependent auditor’s report to the members of Prudential plc

1 Our opinion on the financial 
statements is unmodified
We have audited the financial statements 
of Prudential plc for the year ended 
31 December 2016 set out on pages 161 to 
317. In our opinion: 

 — The financial statements give a true and 
fair view of the state of the Group’s and 
of the parent company’s affairs as at 
31 December 2016 and of the Group’s 
profit for the year then ended; 

 — The Group financial statements have 

been properly prepared in accordance 
with International Financial Reporting 
Standards as adopted by the European 
Union; 

 — The parent company financial 

statements have been properly 
prepared in accordance with UK 
Accounting Standards including FRS 
101 Reduced Disclosure Framework; 
and 

 — The financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 
2006 and, as regards the Group 
financial statements, Article 4 of the IAS 
Regulation. 

2 Our assessment of risks of material misstatement
In arriving at our audit opinion on the financial statements, the risks of material misstatement, in decreasing order of audit significance, 
that had the greatest effect on our audit, which are unchanged from 2015 were as follows: 

Policyholder liabilities (2016: £388,996 million, 2015: £322,518 million), the risk compared to the prior 
year is unchanged. 
Refer to page 95 (Audit Committee report), page 168 (accounting policy) and pages 229 to 250 (financial disclosures) 

The risk
The Group has significant policyholder liabilities 
representing 85 per cent of the Group’s total liabilities. This 
is an area that involves significant judgement over uncertain 
future outcomes, mainly the ultimate total settlement value 
of long term policyholder liabilities. Economic assumptions, 
including investment return, credit risk and associated 
discount rates, and operating assumptions including 
mortality, morbidity, expenses and persistency (including 
consideration of policyholder behaviour) are the key inputs 
used to estimate these long term liabilities. 

Additionally:
 — In the US, the valuation of the guarantees in the variable 
annuity business is a complex exercise as it involves 
exercising significant judgement over the relationship 
between the investment return attaching to these 
products and the guarantees contractually provided to 
policyholders and the likely policyholder behaviour in 
response to changes in investment performance. 
 — In the UK, the valuation of the policyholder liabilities in 
relation to the annuity business requires the exercise of 
significant judgement over the setting of mortality and 
credit risk assumptions.

Our response 
We used our own actuarial specialists to assist us in performing our 
procedures in this area. 

Key procedures included assessing the Group’s methodology for 
calculating the policyholder liabilities and their analysis of the movements 
in policyholder liabilities during the year, including consideration of 
whether the movements are in line with the assumptions adopted by the 
Group, our understanding of developments in the business and our 
expectation derived from market experience. 

Our procedures in the US included:
 — Considering the appropriateness of the assumptions used in the 

stochastic models for the valuation of the variable annuity guarantees. 
 — Assessing assumptions for investment mix and projected investment 
returns by reference to company specific and industry data and for 
future growth rates by reference to market trends and market volatility. 

 — Assessment of assumptions of policyholder behaviour, including 

consideration against relevant company and industry historical data. 

Our procedures in the UK included:
 — Considering the appropriateness of the mortality assumptions used in 
the valuation of the annuity liabilities by reference to company and 
industry data on historical mortality experience and expectations of 
future mortality improvements, including evaluation of the choice of 
the Continuous Mortality Investigation (‘CMI’) model and the 
parameters used in relation to this. 

 — Considering the appropriateness of the credit risk methodology and 
assumptions by reference to industry practice and our expectation 
derived from market experience. 

We utilised the results of KPMG benchmarking of assumptions and 
actuarial market practice to inform our challenge of management’s 
assumptions in both areas noted above.

Our work on the policyholder liability adequacy test included assessing 
the reasonableness of the projected cash flows and challenging the 
assumptions adopted in the context of company and industry experience 
data and specific product features. We also performed test work to 
ensure the appropriateness of changes made to the policyholder liability 
reserving models during the year. We considered whether the Group’s 
disclosures in relation to the assumptions used in the calculation of 
policyholder liabilities are compliant with the relevant accounting 
requirements and appropriately represent the sensitivities of these 
assumptions to alternative scenarios and inputs. 

319

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsIndependent auditor’s report to the members of Prudential plc
Continued 

Valuation of investments (2016: £421,688 million, 2015: £351,979 million), the risk compared to the 
prior year is unchanged.
Refer to page 95 (Audit Committee report), page 174 (accounting policy) and pages 209 to 228 (financial disclosures)

The risk
The Group’s investment portfolio represents 90 per cent 
of the Group’s total assets. The valuation of the portfolio 
involves judgement in selecting the valuation basis for each 
investment and further judgement in determining the 
appropriate valuation for harder to value investments.

The areas that involved significant audit effort and 
judgement in 2016 were the valuation of illiquid positions 
within the financial investments portfolio representing 
2 per cent of the Group’s total assets. These included 
unlisted equity, unlisted debt securities, certain derivatives 
and loans such as commercial mortgage loans and bridge 
loans. For these positions a reliable third party price was not 
readily available and therefore involved the application of 
expert judgement in the valuations adopted.

Our response 
We used our own valuation specialists and pricing services to assist us in 
performing our procedures in this area. Our procedures included:
 — Assessing the availability of quoted prices in liquid markets;
 — Assessing whether the valuation process is appropriately designed 

and captures relevant valuation inputs;

 — Testing whether associated controls in respect of the valuation 

process are operating properly;

 — Performing our own independent price checks from our own pricing 

services using external quotes for liquid positions and, where 
available, for illiquid positions;

 — Assessing pricing model methodologies and assumptions against 

industry practice and valuation guidelines; 

 — Evaluating the valuation assessment performed by the Group in order 

to identify any potential impairment in relation to loans; and 
 — Performing our own assessment of loan files to understand the 

performance of the loans. We examined the existing and prospective 
investee company cash flows in order to evaluate whether loans can 
be serviced or refinancing may be required and considered the impact 
on impairment testing performed.

We also assessed whether the Group’s disclosures in relation to the 
valuation of investments are compliant with the relevant accounting 
requirements and appropriately presents the sensitivities in the 
valuations based on alternative outcomes.

Deferred acquisition costs (‘DAC’) (2016: £9,178 million, 2015: £7,022 million), the risk compared to 
the prior year is unchanged.
Refer to page 95 (Audit Committee report), page 172 (accounting policy) and pages 252 to 254 (financial disclosures)

The risk
DAC represents 2 per cent of the Group’s total assets and 
involves judgements in the identification of the acquisition 
costs that may be deferred, the appropriateness of the 
deferral methodology adopted and the assessment of the 
recoverability of the asset. 

The DAC associated with the US business, which represents 
90 per cent of the total DAC, involves the greatest 
judgement in terms of measurement and recoverability. The 
amortisation and recoverability assessment of the US DAC 
asset is related to the achieved and projected future profit 
profile. This involves making assumptions about future 
investment returns and the consequential impact on fee 
income. 

Our response 
We used our own actuarial specialists to assist us in performing our audit 
procedures in this area, which included 
 — Evaluating the appropriateness of the Group’s deferral policy by 
comparing it against the requirements of relevant accounting 
standards; 

 — Evaluating whether costs incurred are deferred in accordance with 

the Group’s deferral policy; and

 — Assessing the calculations performed including the appropriateness 
of the assumptions used in determining the estimated future profit 
profile and the extent of the associated adjustment necessary to the 
amortisation of the DAC asset. We compared the estimated future 
profits to the carrying value of the DAC asset to assess recoverability. 
Our work included assessing the reasonableness of assumptions such 
as the projected investment return by comparing against the Group’s 
investment portfolio mix and market return data. 

We also considered the adequacy of the Group’s disclosures about the 
degree of estimation involved in the valuation of DAC.

320

Prudential plc  Annual Report 2016 www.prudential.co.uk3 Our application of materiality 
and an overview of the scope of 
our audit 
Materiality for the Group financial 
statements as a whole was set at 
£350 million (2015: £350 million) 
determined with reference to a benchmark 
of IFRS shareholders’ equity (of which it 
represents 2.4 per cent (2015: 
2.7 per cent)). We consider IFRS 
shareholders’ equity to be the most 
appropriate benchmark as it represents the 
residual interest that can be ascribed to 
shareholders after policyholder assets and 
corresponding liabilities have been 
accounted for. We compared our 
materiality against other relevant 
benchmarks, such as total assets, total 
revenue and profit before tax to ensure the 
materiality selected was appropriate for 
our audit. 

We set out below the materiality thresholds 
that are key to the audit. 

IFRS  
shareholders’  
equity 

£14.67bn

Materiality

Full scope audits for Group reporting 
purposes in relation to the financial 
information of: the insurance operations 
in the UK, US, Hong Kong, Indonesia, 
Singapore, Malaysia, and Thailand; and 
the fund management operations of M&G 
and Eastspring Singapore (new in scope 
for 2016). 

Audits of account balances that correspond 
to the risks of material misstatement 
identified above in relation to Prudential 
Capital and the insurance operations in 
Korea (full scope audit in 2015), China, 
Taiwan and Vietnam. The account balances 
audited are policyholder liabilities, 
investments, and deferred acquisition 
costs.

For the remaining operations, we 
performed analysis at an aggregated 
Group level to re-examine our assessment 
that there were no significant risks of 
material misstatement within these 
operations.

These components accounted for the 
following percentages of the Group’s 
results: 

Group revenue

8%

3%

£350m

£80-£186m

£18m

  Threshold for misstatements 
reported to the Audit Committee
  Range of component materialities
  Materiality for the Group 
financial statements

We report to the Group Audit Committee 
any corrected or uncorrected identified 
misstatements exceeding £18 million 
(2015: £18 million) in addition to other 
identified misstatements that warrant 
reporting on qualitative grounds.

We subjected the Group’s operations to 
audits for Group reporting purposes as 
follows:

89%

  Audit for Group reporting (2015: 90%)
  Audit of account balances (2015: 2%)
  Analysis at Group level (2015: 8%)

Group profit before tax

6%

4%

90%

  Audit for Group reporting (2015: 90%)
  Audit of account balances (2015: 2%)
  Analysis at Group level (2015: 8%)

Group total assets

10%

3%

87%

  Audit for Group reporting (2015: 91%)
  Audit of account balances (2015: 2%)
  Analysis at Group level (2015: 7%)

Group shareholders’ equity

6%

4%

90%

  Audit for Group reporting (2015: 89%)
  Audit of account balances (2015: 3%)
  Analysis at Group level (2015: 8%)

The Group audit team in the UK covered 
the UK Group Head office operations. 
Component auditors performed the audit 
work in the remaining locations.

The Group audit team held a global 
planning conference with component 
auditors to identify audit risks and decide 
how each component team should address 
the identified audit risks. The Group audit 
team instructed component auditors as to 
the significant areas to be covered, 
including the relevant risks detailed above 
and the information to be reported back. 
The Group audit team approved the 
component materialities. These were set as 
£146 million for key reporting components 
in Asia, other than Eastspring Singapore 
which was set as £80 million, and 
£186 million for all other key reporting 
components (2015: £146 million - 
£186 million), having regard to the size and 
risk profile of the Group.

The Group audit team visited ten 
component locations, comprising: the 
insurance operations in the UK, US, Hong 
Kong, Indonesia, Singapore, Malaysia and 
Thailand; the fund management operations 
in M&G and Eastspring Singapore; and 

321

www.prudential.co.ukAnnualReport2016  Prudential plc				05		Financial	statementsIndependent auditor’s report to the members of Prudential plc
Continued

We have nothing to report in respect of the 
above responsibilities.

7 Scope of report and 
responsibilities
As explained more fully in the Directors’ 
Responsibilities Statement set out on page 
318, the Directors are responsible for the 
preparation of the financial statements and 
for being satisfied that they give a true and 
fair view. A description of the scope of an 
audit of financial statements is provided on 
the Financial Reporting Council’s website 
at www.frc.org.uk/auditscopeukprivate 
This report is made solely to the Company’s 
members as a body and is subject to 
important explanations and disclaimers 
regarding our responsibilities, published on 
our website at www.kpmg.com/uk/
auditscopeukco2014a which are 
incorporated into this report as if set out in 
full and should be read to provide an 
understanding of the purpose of this 
report, the work we have undertaken and 
the basis of our opinions.

Rees Aronson 
(Senior Statutory Auditor) 

For and on behalf of KPMG LLP, 
Statutory Auditor 
Chartered Accountants 
London

13 March 2017

Prudential Capital. Video and telephone 
conference meetings were also held with 
these component auditors and certain 
others that were not physically visited. At 
these visits and meetings, an assessment 
was made of audit risk and strategy, the 
findings reported to the Group audit team 
were discussed in more detail, key working 
papers were reviewed and any further 
work required by the Group audit team was 
then performed by the component auditor.

The Senior Statutory Auditor, in 
conjunction with other senior staff in the 
Group team, also regularly attended 
Business Unit audit committee meetings (at 
a regional level for Asia) and participated in 
meetings with local management to obtain 
additional understanding first hand of the 
key risks and audit issues at a component 
level which may affect the Group financial 
statements.

4 Our opinion on other matters 
prescribed by the Companies 
Act 2006 is unmodified
In our opinion:

 — The part of the Directors’ Remuneration 
Report to be audited has been properly 
prepared in accordance with the 
Companies Act 2006; and

 — The information given in the Strategic 

Report and the Directors’ Report for the 
financial year is consistent with the 
financial statements.

Based solely on the work required to be 
undertaken in the course of the audit of the 
financial statements and from reading the 
Strategic Report and the Directors’ Report:

 — We have not identified material 

misstatements in those reports; and 

 — In our opinion, those reports have been 

prepared in accordance with the 
Companies Act 2006.

5 We have nothing to report on 
the disclosures of principal risks
Based on the knowledge we acquired 
during our audit, we have nothing material 
to add or draw attention to in relation to: 

 — The Directors’ viability statement on 

page 60, concerning the principal risks, 
their management, and, based on that, 
the Directors’ assessment and 
expectations of the Group’s continuing 
in operation over the three years to 
2019; or 

 — The disclosures on page 106 of the 

Annual Report concerning the use of 
the going concern basis of accounting.

322

6 We have nothing to report in 
respect of the matters on which 
we are required to report by 
exception
Under ISAs (UK and Ireland) we are 
required to report to you if, based on the 
knowledge we acquired during our audit, 
we have identified other information in the 
annual report that contains a material 
inconsistency with either that knowledge 
or the financial statements, a material 
misstatement of fact, or that is otherwise 
misleading. 

In particular, we are required to report to 
you if: 

 — We have identified material 

inconsistencies between the knowledge 
we acquired during our audit and the 
Directors’ statement that they consider 
that the annual report and financial 
statements taken as a whole is fair, 
balanced and understandable and 
provides the information necessary for 
shareholders to assess the Group’s 
position and performance, business 
model and strategy; or

 — The Audit Committee Report does not 

appropriately address matters 
communicated by us to the audit 
committee.

Under the Companies Act 2006 we are 
required to report to you if, in our opinion:

 — Adequate accounting records have not 
been kept by the parent company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us; or 

 — The parent company financial 
statements and the part of the 
Directors’ Remuneration Report to be 
audited are not in agreement with the 
accounting records and returns; or 

 — Certain disclosures of Directors’ 

remuneration specified by law are not 
made; or 

 — We have not received all the 

information and explanations we 
require for our audit. 

Under the Listing Rules we are required to 
review: 

 — The Directors’ statements, set out on 
pages 106 and 60, in relation to going 
concern and longer-term viability; and 

 — The part of the Corporate Governance 
Statement on page 106 relating to the 
company’s compliance with the eleven 
provisions of the 2014 UK Corporate 
Governance Code specified for our 
review.

Prudential plc  Annual Report 2016 www.prudential.co.uk06

European 
Embedded Value 
(EEV) basis results  

324 Index to EEV basis results

					06		European	Embedded	Value	(EEV)	basis	resultsIndex to European Embedded Value (EEV) basis results   

Post-tax operating profit based on longer-term investment returns
Post-tax summarised consolidated income statement

325 
326 
327  Movement in shareholders’ equity
328 

Summary statement of financial position

Notes on the EEV basis results
  1   Basis of preparation
329 
  2   Effect of Solvency II implementation on EEV basis results 
329 

on 1 January 2016

329 
332 
333 
335 
337 
338 
338 
340 

  3   Results analysis by business area
  4   Analysis of new business contribution
  5   Operating profit from business in force
  6   Short-term fluctuations in investment returns
  7   Effect of changes in economic assumptions
  8   Net core structural borrowings of shareholder-financed operations
  9   Reconciliation of movement in shareholders’ equity
10   Analysis of movement in net worth and value of in-force for 

long-term business 

342 
345 

11   Analysis of movement in free surplus
12   Expected transfer of value of in-force business and required 

capital to free surplus

346 
348 
354 
358 
360 

13   Sensitivity of results to alternative assumptions
14   Methodology and accounting presentation
15   Assumptions
16   New business premiums and contributions
17   Agreement to sell Korea life business

Description of EEV basis reporting
In broad terms, IFRS profit for long-term business reflects 
the aggregate of results on a traditional accounting basis. 
By contrast, EEV is a way of reporting the value of the life 
insurance business.

The EEV basis results have been prepared in accordance with 
the amended EEV Principles dated April 2016, prepared by 
the CFO Forum of major European insurers. The 2016 results 
for UK insurance operations have been prepared to reflect 
the Solvency II regime. The 2015 results for UK insurance 
operations were prepared reflecting the Solvency I basis, 
being the regime applicable for the year. There is no change 
to the basis of preparation for Asia and US operations. The 
EEV Principles provide consistent definitions, a framework 
for setting actuarial assumptions, and an approach to the 
underlying methodology and disclosures. 

Results prepared under the EEV Principles capture the 
discounted value of future profits expected to arise from the 
current book of long-term business. The results are prepared 
by projecting cash flows, by product, using best estimate 
assumptions for all relevant factors. Furthermore, in 
determining these expected profits, full allowance is made for 
the risks attached to their emergence and the associated cost 
of capital, taking into account recent experience in assessing 
likely future persistency, mortality, morbidity and expenses. 
Further details are explained in notes 14 and 15.

324

Prudential plc  Annual Report 2016 www.prudential.co.ukEuropean Embedded Value (EEV) basis results

Post-tax operating profit based on longer-term investment returns

Results analysis by business area

Asia operations
New business
Business in force

Long-term business 
Eastspring Investments

Total

US operations
New business
Business in force

Long-term business
Broker-dealer and asset management

Total

UK operations note (iv)
New business: note (v)

Excluding UK bulk annuities 
UK bulk annuities 

Business in force

Long-term business
General insurance commission

Total UK insurance operations
M&G
Prudential Capital

Total

Other income and expenditure note (i)
Solvency II and restructuring costs note (ii)
Interest received from tax settlement

Operating profit based on longer-term investment returns

Analysed as profit (loss) from:
New business: note (v)

Excluding UK bulk annuities 
UK bulk annuities 

Business in force

Long-term business
Asset management and general insurance commission
Other results

Note

2016  £m

2015  £m
notes (iii),(vi)

4

5

4

5

4

5

4

5

2,030
1,044

3,074
125

3,199

790
1,181

1,971
(3)

1,968

268
–
268
375

643
23

666
341
22

1,482
798

2,280
101

2,381

809
999

1,808
7

1,815

201
117
318
545

863
22

885
358
18

1,029

1,261

(679)
(57)
37

(566)
(51)
–

5,497

4,840

3,088
–
3,088
2,600

5,688
508
(699)

5,497

2,492
117
2,609
2,342

4,951
506
(617)

4,840

Notes
(i) 

(ii) 

(iii) 
(iv) 

(v) 
(vi) 

EEV basis other income and expenditure represents the post-tax IFRS basis result less the unwind of expected margins on the internal management of the assets of the covered 
business (as explained in note 14(a)(vii)).
Solvency II and restructuring costs comprise the net-of-tax charge recognised on an IFRS basis and the additional amount recognised on an EEV basis for the shareholders’ share 
incurred by the PAC with-profits fund.
The comparative results have been prepared using previously reported average exchange rates for the year.
The EEV basis results have been prepared in accordance with the amended EEV Principles dated April 2016, prepared by the CFO Forum of major European insurers. The 2016 
results for UK insurance operations have been prepared to reflect the Solvency II regime. The 2015 results for UK insurance operations were prepared reflecting the Solvency I 
basis being the regime applicable for the year. There is no change to the basis of preparation for Asia and US operations.
Following Prudential’s withdrawal from the UK bulk annuity market, the 2015 comparative results for UK bulk annuities new business have been presented separately.
The Group agreed in November 2016 to sell, subject to regulatory approval, its life business in Korea. Accordingly, the presentation of the 2015 comparative EEV basis results and 
related notes have been adjusted from those previously published for the reclassification of the result attributable to the held for sale Korea life business, as described in note 17. 
This approach has been adopted consistently throughout this supplementary information. 

325

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Post-tax summarised consolidated income statement

Asia operations
US operations
UK operations†
Other income and expenditure
Solvency II and restructuring costs
Interest received on tax settlement

Operating profit based on longer-term investment returns
Short-term fluctuations in investment returns
Effect of changes in economic assumptions
Mark to market value movements on core borrowings
Loss attaching to the held for sale Korea life business
Total non-operating results

Profit for the year attributable to equity holders of the Company

Note

2016  £m

2015*£m

3,199
1,968
1,029
(679)
(57)
37

5,497
(507)
(60)
(4)
(410)
(981)

4,516

2,381
1,815
1,261
(566)
(51)
–

4,840
(1,215)
66
221
39
(889)

3,951

6

7

17

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).
† The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflected the Solvency I basis being the regime applicable for the year.

Basic earnings per share

Based on post-tax operating profit including longer-term investment returns (in pence)*
Based on post-tax profit attributable to equity holders of the Company (in pence)
Average number of shares (millions)

2016

214.7p
176.4p
2,560

2015

189.6p
154.8p
2,553

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

326

Prudential plc  Annual Report 2016 www.prudential.co.ukEuropean Embedded Value (EEV) basis resultsContinuedMovement in shareholders’ equity

Profit for the year attributable to equity shareholders
Items taken directly to equity:

Exchange movements on foreign operations and net investment hedges
External dividends
Mark to market value movements on Jackson assets backing surplus and required capital
Other movements

Net increase in shareholders’ equity
Shareholders’ equity at beginning of year

As previously reported
Effect of implementation of Solvency II on 1 January 2016*

Shareholders’ equity at end of year 

Comprising:

Asia operations
US operations
UK insurance operations*
M&G
Prudential Capital
Other operations

Shareholders’ equity at end of year

Representing:

Net assets excluding acquired goodwill and 

holding company net borrowings 

Acquired goodwill
Holding company net borrowings at market 

value note 8

Long-term
business 
operations

Asset 
management 
and other 
operations 

18,717
11,805
10,307
–
–
–

40,829

40,584
245

–

40,829

383
204
25
1,820
22
(4,315)

(1,861)

961
1,230

(4,052)

(1,861)

Total 

19,100
12,009
10,332
1,820
22
(4,315)

38,968

41,545
1,475

(4,052)

38,968

Note

2016  £m

2015  £m

4,516

3,951

9

9

9

9

9

9

2

9

4,211
(1,267)
(11)
(367)

7,082

32,359
(473)
31,886

38,968

Long-term 
business 
operations 

Asset 
management
and other 
operations 

13,876
9,487
9,647
–
–
–

33,010

306
182
22
1,774
70
(3,005)

(651)

244
(974)
(76)
53

3,198

29,161
–
29,161

32,359

Total 

14,182
9,669
9,669
1,774
70
(3,005)

32,359

32,777
233

866
1,230

33,643
1,463

–

(2,747)

(2,747)

33,010

(651)

32,359

31 Dec 2016  £m

31 Dec 2015  £m

* The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflected the Solvency I basis being the regime applicable for the year.

327

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Total assets less liabilities, before deduction for insurance funds*
Less insurance funds:†

Policyholder liabilities (net of reinsurers’ share) and unallocated surplus of with-profits funds
Less shareholders’ accrued interest in the long-term business

Total net assets

Share capital
Share premium
IFRS basis shareholders’ reserves

Total IFRS basis shareholders’ equity
Additional EEV basis retained profit‡

Total EEV basis shareholders’ equity (excluding non-controlling interests)

Note

31 Dec 2016
£m

31 Dec 2015
£m

407,928

340,666

(393,262)
24,302
(368,960)

(327,711)
19,404
(308,307)

38,968

32,359

129
1,927
12,610

14,666
24,302

38,968

128
1,915
10,912

12,955
19,404

32,359

9

9

9

9

9

* Following its classification as held for sale, Korea life business is included in total assets at a carrying value of £105 million (see note 17 for details).
† Including liabilities in respect of insurance products classified as investment contracts under IFRS 4.
‡ The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 

comparative results for UK insurance operations reflect the Solvency I basis being the regime applicable for the year. 

Net asset value per share

Based on EEV basis shareholders’ equity of £38,968 million (2015: £32,359 million) (in pence)†
Number of issued shares at year end (millions)

Annualised return on embedded value*

31 Dec 2016

31 Dec 2015

1,510p
2,581 

1,258p
2,572 

17%

17%

* Annualised return on embedded value is based on EEV post-tax operating profit, as a percentage of opening EEV basis shareholders’ equity.
† The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflect the Solvency I basis being the regime applicable for the year.

The supplementary information on pages 325 to 360 was approved by the Board of Directors on 13 March 2017.

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Nic Nicandrou
Chief Financial Officer

328

Prudential plc  Annual Report 2016 www.prudential.co.ukEuropean Embedded Value (EEV) basis resultsContinuedNotes on the EEV basis results  

1 Basis of preparation

The EEV basis results have been prepared in accordance with the EEV Principles dated April 2016, prepared by the European Insurance 
CFO Forum. There is no change to the EEV methodology. The 2016 results for UK insurance operations have been prepared on a basis 
that reflects the Solvency II regime, as discussed in note 2 below. The 2015 comparative results for UK insurance operations were 
prepared reflecting the Solvency I basis, being the regime applicable for the year. There is no change to the basis of preparation for Asia 
and the US operations. Where appropriate, the EEV basis results include the effects of adoption of EU-endorsed IFRS. 

The directors are responsible for the preparation of the supplementary information in accordance with the EEV Principles. Except for 

the change in presentation of the results of the operating and non-operating results for Asia operations to show separately the 
contribution from the held for sale Korea life business (see note 17 for details), the 2015 results have been derived from the EEV basis 
results supplement to the Company’s statutory accounts for 2015. 

A detailed description of the EEV methodology and accounting presentation is provided in note 14.

2 Effect of Solvency II implementation on EEV basis results on 1 January 2016

The Solvency II framework is effective from 1 January 2016. For our operations in Asia and the US there is no impact on the EEV results 
since Solvency II does not act as the local constraint on the ability to distribute profits to the Group. The embedded value for these 
businesses will continue to be driven by local regulatory and target capital requirements. For the UK insurance operations, Solvency II 
has an impact on the EEV results as it changes the local regulatory valuation of net worth and capital requirements, affecting the 
components of the EEV.

The impact of Solvency II on EEV shareholders’ equity on 1 January 2016 is shown below:

Total EEV basis shareholders’ equity 

As reported at 31 December 2015
Opening adjustment at 1 January 2016 for long-term business operations

Effect of implementation of Solvency II on net worth note (a)
Effect of implementation of Solvency II on net value of in-force business (VIF) note (b)

Group total shareholders’ equity as at 1 January 2016 note (c)

£m

32,359

2,760
(3,233)
(473)

31,886

Notes
(a) 

(b) 

(c) 

The Solvency II framework requires technical provisions to be valued on a best estimate basis and capital requirements to be risk-based. It also requires the establishment of a risk 
margin (which for business in force at 31 December 2015 can be broadly offset by transitional measures). As a result of applying this framework the EEV net worth increased by 
£2,760 million reflecting the release of the prudent regulatory margins previously included under Solvency I, and also from the recognition within net worth of a portion of future 
shareholder transfers expected from the with-profits fund. The higher net worth incorporated increases in required capital reflecting the higher solvency capital requirements of 
the new regime.
The net value of in-force business (VIF) is correspondingly impacted as follows:
–  the release of prudent regulatory margins and recognition of a portion of future with-profits business shareholders’ transfers within net worth lead to a corresponding reduction in 

the VIF; 

–  the run-off of the risk margin, net of transitional measures, is now captured in VIF; and
–  the cost of capital deducted from the gross VIF increases as a result of the higher Solvency II capital requirements.
The overall impact of these changes was to reduce the value of in-force by £(3,233) million.
At 1 January 2016 the effect of these changes was a net reduction in EEV shareholders’ equity of £(473) million. 

The impact of Solvency II in 2016 for UK insurance operations is estimated to have reduced total operating profit from new and in-force 
business by £(39) million.

3   Results analysis by business area

The 2015 comparative results are shown below on both actual exchange rates (AER) and constant exchange rates (CER) bases. The 2015 
CER comparative results are translated at 2016 average exchange rates. 

Annual premium equivalents (APE) note 16

Asia operations
US operations
UK retail operations‡

Group total excluding UK bulk annuities
UK bulk annuities‡

Group total

2016  £m

2015*  £m

% change

Note

4

3,599
1,561
1,160

6,320
–

6,320

AER

2,712
1,729
874

5,315
151

5,466

CER

3,020
1,950
874

5,844
151

5,995

AER

33%
(10)%
33%

19%
(100)%

16%

CER 

19%
(20)%
33%

8%
(100)%

5%

329

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3   Results analysis by business area continued

Post-tax operating profit

2016  £m

2015*£m

% change

Note

AER

CER

AER

CER

4

5

4

5

4

5

4

5

2,030
1,044

3,074
125

3,199

790
1,181

1,971
(3)

1,968

268
–
268
375

643
23

666
341
22

1,482
798

2,280
101

2,381

809
999

1,808
7

1,815

201
117
318
545

863
22

885
358
18

1,660
895

2,555
112

2,667

913
1,127

2,040
8

2,048

201
117
318
545

863
22

885
358
18

1,029

1,261

1,261

(679)
(57)
37

(566)
(51)
–

(566)
(51)
–

37%
31%

35%
24%

34%

(2)%
18%

9%
(143)%

8%

33%
(100)%
(16)%
(31)%

(25)%
5%

(25)%
(5)%
22%

(18)%

(20)%
(12)%
n/a

22%
17%

20%
12%

20%

(13)%
5%

(3)%
(138)%

(4)%

33%
(100)%
(16)%
(31)%

(25)%
5%

(25)%
(5)%
22%

(18)%

(20)%
(12)%
n/a

5,497

4,840

5,359

14%

3%

3,088
–
3,088
2,600

5,688

508
(699)

2,492
117
2,609
2,342

4,951

506
(617)

2,774
117
2,891
2,567

5,458

518
(617)

24%
(100)%
18%
11%

15%

0%
(13)%

11%
(100)%
7%
1%

4%

(2)%
(13)%

5,497

4,840

5,359

14%

3%

Asia operations
New business
Business in force

Long-term business
Eastspring Investments

Total

US operations
New business
Business in force

Long-term business
Broker-dealer and asset management

Total

UK operations
New business‡

UK retail operations
UK bulk annuities

Business in force

Long-term business†
General insurance commission

Total UK insurance operations†
M&G 
Prudential Capital 

Total†

Other income and expenditure
Solvency II and restructuring costs
Interest received on tax settlement

Operating profit based on longer-term 

investment returns†

Analysed as profit (loss) from:
New business‡

Life operations excluding UK bulk annuities
UK bulk annuities

Business in force

Total long-term business†
Asset management and general insurance 

commission

Other results

Operating profit based on longer-term 

investment returns†

330

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinuedPost-tax profit

Operating profit based on longer-term investment 

returns†

Short-term fluctuations in investment returns
Effect of changes in economic assumptions
Mark to market value movements on

core borrowings

(Loss) profit attaching to the held for sale Korea 

life business

Total non-operating loss

Profit for the year attributable to shareholders

Basic earnings per share (in pence)

2016  £m

2015*£m

% change

Note

AER

CER

AER

CER

 6

 7

17

5,497
(507)
(60)

4,840
(1,215)
66

5,359
(1,343)
66

14%
58%
(191)%

3%
62%
(191)%

(4)

221

220

(102)%

(102)%

(410)
(981)

4,516

39
(889)

3,951

42
(1,015)

4,344

n/a
(10)%

14%

n/a
3%

4%

2016

2015

% change

AER

CER

AER

CER

Based on post-tax operating profit including longer-term 

investment returns*†
Based on post-tax profit†

214.7p
176.4p

189.6p
154.8p

209.9p
170.2p

13%
14%

2%
4%

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).
† The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflect the Solvency I basis being the regime applicable for the year.

‡ Following Prudential’s withdrawal from the UK bulk annuity market, the 2015 comparative results for UK bulk annuities new business have been presented separately.

331

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(i) Group summary

Asia operations note (ii)
US operations
UK insurance operations†

Group total

Asia operations note (ii)
US operations
UK retail operations†‡

Total excluding UK bulk annuities
UK bulk annuities‡

Group total

Annual 
premium and
 contribution
equivalents
 (APE)
£m
note 16

Present value
of new 
business
premiums
(PVNBP)
£m
note 16

3,599
1,561
1,160

6,320

19,271
15,608
10,513

45,392

2016

New business
contribution
£m
note

2,030
790
268

3,088

2015*

Annual 
premium and
 contribution
equivalents
 (APE)
£m
note 16

Present value
of new 
business
premiums
(PVNBP)
£m
note 16

New business
contribution
£m
note

2,712
1,729
874

5,315
151

5,466

14,428
17,286
7,561

39,275
1,508

40,783

1,482
809
201

2,492
117

2,609

New business margin

APE
%

56
51
23

49

PVNBP
%

10.5
5.1
2.5

6.8

New business margin

APE
%

PVNBP
%

55
47
23

47
77

48

10.3
4.7
2.7

6.3
7.8

6.4

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).
† The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflect the Solvency I basis being the regime applicable for the year.

‡ Following Prudential’s withdrawal from the UK bulk annuity market, the 2015 comparative results for UK bulk annuities new business have been presented separately.

Note 
The increase in new business contribution of £596 million from £2,492 million for 2015 (excluding the contributions from UK bulk annuities) to £3,088 million for 2016 comprises an 
increase on a CER basis of £314 million and an increase of £282 million for foreign exchange effects. The increase of £314 million on a CER basis comprises a contribution of £226 million 
for higher retail sales volumes in 2016, a £17 million effect of movement in long-term interest rates, generated by the active basis of setting economic assumptions (analysed as Asia 
£14 million, US £13 million and UK £(10) million), and a £71 million impact of pricing, product and other actions.

(ii) Asia operations – new business contribution by territory

China
Hong Kong
Indonesia
Taiwan
Other

Total Asia operations

2016  £m

2015*£m

63
1,363
175
31
398

2,030

AER

30
835
229
28
360

CER

32
941
260
31
396

1,482

1,660

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

332

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued 
 
5 Operating profit from business in force

(i) Group summary

Unwind of discount and other expected returns
Effect of changes in operating assumptions
Experience variances and other items

Total

Unwind of discount and other expected returns
Effect of changes in operating assumptions
Experience variances and other items

Total

2016  £m

Asia 
operations
note (ii)

US
operations
note (iii)

UK
insurance 
operations
note (iv)

866
54
124

583
170
428

1,044

1,181

445
25
(95)

375

2015*£m

Asia 
operations*
note (ii)

US
operations
note (iii)

UK
insurance 
operations†
note (iv)

725
12
61

798

472
115
412

999

488
55
2

545

Total
note

1,894
249
457

2,600

Total
note

1,685
182
475

2,342

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).
† The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflected the Solvency I basis being the regime applicable for the year.

Note 
The movement in operating profit from business in force of £258 million from £2,342 million for 2015 to £2,600 million for 2016 comprises:

Movement in unwind of discount and other expected returns:
Effects of changes in:

Growth in opening value
Interest rates 
Foreign exchange 
Implementation of Solvency II on 1 January 2016 

Movement in effect of changes in operating assumptions, experience variances and other items (including foreign exchange of £84 million)

Net movement in operating profit from business in force 

£m

126
(28)
141
(30)
209
49

258

333

www.prudential.co.ukAnnualReport2016  Prudential plc					06		European	Embedded	Value	(EEV)	basis	results5 Operating profit from business in force continued

(ii) Asia operations

Unwind of discount and other expected returns note (a)
Effect of changes in operating assumptions:

Mortality and morbidity
Persistency and withdrawals note (b)
Expense
Other note (c)

Experience variances and other items:

Mortality and morbidity note (d) 
Persistency and withdrawals note (e) 
Expense note (f)
Other

Total Asia operations

2016  £m

2015*£m

866

33
(47)
15
53
54

71
52
(23)
24
124

725

63
(46)
(1)
(4)
12

54
17
(32)
22
61

1,044

798

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

Notes
(a) 

(b) 

(c) 

(d) 
(e) 

(f) 

The increase in unwind of discount and other expected returns of £141 million from £725 million for 2015 to £866 million for 2016 comprises a positive £61 million impact for the 
growth in the opening in-force value, a positive £81 million foreign exchange effect and a net £(1) million effect for movements in long-term interest rates.
The 2016 charge of £(47) million (2015: £(46) million) for persistency assumption changes comprises positive and negative contributions from our various operations, with positive 
persistency updates on health and protection products being more than offset by negative effects for unit-linked business.
The 2016 credit of £53 million for other assumption changes reflects a number of offsetting items, including modelling improvements and those arising from asset allocation 
changes in a number of territories.
The positive mortality and morbidity experience variance in 2016 of £71 million (2015: £54 million) mainly reflects better than expected experience in a number of territories.
The positive £52 million for persistency and withdrawals experience in 2016 (2015: £17 million) comprises positive and negative contributions from various operations, with 
positive persistency experience on health and protection products which more than offsets negative experience on unit-linked products.
The negative expense experience variance in 2016 of £(23) million (2015: £(32) million) principally arises in operations which are currently sub-scale (China, Malaysia Takaful and 
Taiwan).

(iii) US operations

Unwind of discount and other expected returns note (a)
Effect of changes in operating assumptions note (b)
Experience variances and other items:
Spread experience variance note (c)
Amortisation of interest-related realised gains and losses note (d)
Other note (e)

Total US operations

2016  £m

2015  £m

583
170

119
88
221
428

1,181

472
115

149
70
193
412

999

Notes
(a) 

(b) 

(c) 

(d) 

The increase in unwind of discount and other expected returns of £111 million from £472 million for 2015 to £583 million for 2016 comprises a positive £40 million effect for the 
underlying growth in the in-force book, a positive £60 million foreign exchange effect and an £11 million impact of the 20 basis points increase in the US 10-year treasury yield 
during the year.
The 2016 credit of £170 million comprises assumption updates for mortality, persistency and expense, together with an increase in the assumed level of tax relief reflecting recent 
experience.
The spread assumption for Jackson is determined on a longer-term basis, net of provision for defaults (see note 15(ii)). The spread experience variance in 2016 of £119 million (2015: 
£149 million) includes the positive effect of transactions previously undertaken to more closely match the overall asset and liability duration. The reduction compared to the prior 
year reflects the effects of declining yields in the portfolio caused by the prolonged low interest rate environment.
The amortisation of interest-related gains and losses reflects the fact that when bonds that are neither impaired nor deteriorating are sold and reinvested there will be a consequent 
change in the investment yield. The realised gain or loss is amortised into the result over the period when the bonds would have otherwise matured to better reflect the long-term 
returns included in operating profits.

(e)  Other experience variances of £221 million in 2016 (2015: £193 million) include the effects of positive persistency experience and other variances.

334

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued 
(iv) UK insurance operations

Unwind of discount and other expected returns note (a)
Reduction in future UK corporate tax rate note (b)
Other note (c)

Total UK insurance operations

2016  £m

2015*£m

445
25
(95)

375

488
55
2

545

* The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflected the Solvency I basis being the regime applicable for the year.

Notes
(a) 

(b) 

The decrease in unwind of discount and expected returns of £(43) million from 2015 of £488 million to £445 million for 2016 comprises a positive £25 million effect for the 
underlying growth in the in-force book, more than offset by a £(38) million effect driven by the 70 basis points decrease in the 15-year gilt yield during the year and a negative 
£(30) million representing the net effect of adopting the Solvency II regime.
The credit of £25 million (2015: £55 million) for the reduction in UK corporate tax rate reflects the beneficial effect of applying a lower corporation tax rate (see note 15) to future life 
profits from in-force business in the UK.

(c)  Other items comprise the following:

Longevity reinsurance
Impact of specific management actions to improve solvency position note (d)
Provision for cost of undertaking past non-advised annuity sales review and potential redress note (e)
Other items note (f)

2016 £m

2015 £m

(90)
110
(145)
30

(95)

(134)
75
–
61

2

(d) 

(e) 

(f) 

The 2016 benefit of £110 million (2015: £75 million) arises from the specific management actions to improve solvency, including the effect of repositioning the fixed income asset 
portfolio.
In response to the findings of the FCA’s Thematic Review of Annuities Sales Practices, the UK business will review all internally vesting annuities sold without advice after 1 July 
2008. Reflecting this, the UK 2016 result includes a provision of £145 million (post-tax) for the estimated cost of the review and any appropriate customer redress, but excludes any 
potential for insurance recoveries. 
The 2016 credit of £30 million (2015: £61 million) comprises assumption updates and experience variances for mortality, expense, persistency and other items.

6 Short-term fluctuations in investment returns

Short-term fluctuations in investment returns included in profit for the year arise as follows:

(i) Group summary

Asia operations note (ii)
US operations note (iii)
UK insurance operations note (iv)
Other operations note (v)

Total

2016  £m

2015*£m

(100)
(1,102)
869
(174)

(213)
(753)
(194)
(55)

(507)

(1,215)

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

(ii) Asia operations
The short-term fluctuations in investment returns for Asia operations comprise:

Hong Kong
Singapore
Other

Total Asia operations note

2016  £m

2015*£m

(105)
52
(47)

(100)

(144)
(104)
35

(213)

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

Note
For 2016, the charge of £(100) million mainly reflects the impact of interest rate movements on bonds and other investment returns, with losses due to increased long-term interest rates in 
Hong Kong, partly offset by gains in Singapore (as shown in note 15(i)).

335

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(iii) US operations
The short-term fluctuations in investment returns for US operations comprise:

Investment return related experience on fixed income securities note (a)
Investment return related impact due to changed expectation of profits on in-force

variable annuity business in future periods based on current year
separate account return, net of related hedging activity and other items note (b)

Total US operations 

2016  £m

2015  £m

(85)

(17)

(1,017)

(1,102)

(736)

(753)

Notes
(a) 

(b) 

The charge relating to fixed income securities comprises the following elements:
–  the impact on portfolio yields of changes in the asset portfolio in the year;
–  the excess of actual realised gains and losses over the amortisation of interest-related realised gains and losses recorded in the profit and loss account; and
–  credit experience (versus the longer-term assumption).
This item reflects the net impact of:
–  changes in projected future fees and future benefit costs arising from the difference between the actual growth in separate account asset values in the current year of 8.9 per cent 

and that assumed at the start of the year of 6.0 per cent; and

–  related hedging activity arising from realised and unrealised gains and losses on equity-related hedges and interest rate options, and other items.

(iv) UK insurance operations
The short-term fluctuations in investment returns for UK insurance operations comprise:

Shareholder-backed annuity business note (a)
With-profits and other business note (b)

Total UK insurance operations

2016  £m

2015*£m

431
438

869

(88)
(106)

(194)

* The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflected the Solvency I basis being the regime applicable for the year.

Notes
(a) 

(b) 

Short-term fluctuations in investment returns for shareholder-backed annuity business comprise:
–  gains (losses) on surplus assets compared to the expected long-term rate of return reflecting reductions (increases) in corporate bond and gilt yields; 
–  the difference between actual and expected default experience; and
– the effect of mismatching for assets and liabilities of different durations.
The £438 million fluctuations in 2016 for with-profits and other business represent the impact of achieving a 13.6 per cent pre-tax return on the with-profits fund (including 
unallocated surplus) compared to the assumed rate of return of 5.0 per cent (2015: total return of 3.1 per cent compared to assumed rate of 5.4 per cent), together with the effect  
of a partial hedge of future shareholder transfers expected to emerge from the UK’s with-profits sub-fund entered into to protect future shareholder with-profit transfers from 
movements in the UK equity market.

(v) Other operations
Short-term fluctuations in investment returns for other operations of negative £(174) million (2015: negative £(55) million) include 
unrealised value movements on investments held outside of the main life operations.

336

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued 
 
 
 
 
 
 
 
7 Effect of changes in economic assumptions

The effects of changes in economic assumptions for in-force business included in the profit for the year arise as follows:

(i) Group summary

Asia operations note (ii)
US operations note (iii)
UK insurance operations note (iv)

Total

2016  £m

2015*£m

70
45
(175)

(60)

(139)
109
96

66

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

(ii) Asia operations
The effect of changes in economic assumptions for Asia operations comprises:

Hong Kong
Indonesia
Malaysia
Singapore
Taiwan
Other

Total Asia operations note

2016  £m

2015*£m

85
46
(20)
(60)
12
7

70

100
(15)
(30)
(50)
(97)
(47)

(139)

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

Note
The positive effect for 2016 of £70 million largely arises from the movements in long-term interest rates (see note 15(i)). Non-operating profits arise from higher interest rates and hence 
fund earned rates in Hong Kong, together with the beneficial impact of valuing future health and protection profits at lower discount rates in Indonesia. Losses arise from a fall in interest 
rates in Singapore and a higher discount rate in Malaysia.

(iii) US operations
The effect of changes in economic assumptions for US operations comprises:

Variable annuity business
Fixed annuity and other general account business 

Total US operations note

2016  £m

2015  £m

86
(41)

45

104
5

109

Note
For 2016, the credit of £45 million mainly reflects the increase in the assumed separate account return and reinvestment rates for variable annuity business, following the 20 basis points 
increase in the US 10-year treasury yield, resulting in higher projected fee income and a decrease in projected benefit costs. For fixed annuity and other general account business, the 
impact reflects the effect on the present value of future projected spread income of applying a higher discount rate on the opening value of the in-force book.

(iv) UK insurance operations
The effect of changes in economic assumptions for UK insurance operations comprises:

Shareholder-backed annuity business note (a)
With-profits and other business note (b)

Total UK insurance operations

2016  £m

2015*£m

(113)
(62)

(175)

(56)
152

96

* The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflected the Solvency I basis being the regime applicable for the year.

Notes
(a) 

(b) 

For shareholder-backed annuity business the overall negative effect of £(113) million for 2016 (2015: £(56) million) reflects an increase in the cost of capital, driven by the lower 
interest rates, partially offset by the change in the present value of projected spread income arising mainly from the adoption of lower risk discount rates as shown in note 15(iii).
The charge of £(62) million for 2016 (2015: credit of £152 million) reflects the net effect of changes in expected future fund earned rates and risk discount rates (as shown in note 15(iii)).

337

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8 Net core structural borrowings of shareholder-financed operations

31 Dec 2016  £m

Mark to market 
value 
adjustment

IFRS basis

EEV basis at 
market value

IFRS basis

31 Dec 2015  £m

Mark to market 
value 
adjustment

EEV basis at 
market value

Holding company (including central finance 

subsidiaries) cash and short-term investments

(2,626)

–

(2,626)

(2,173)

Central fundsnote

Subordinated debt
Senior debt

Holding company net borrowings
Prudential Capital bank loan
Jackson surplus notes

Net core structural borrowings of shareholder-

financed operations

5,772
549
6,321

3,695
275
202

4,172

182
175
357

357
–
65

422

5,954
724
6,678

4,052
275
267

4,018
549
4,567

2,394
275
169

4,594

2,838

–

211
142
353

353
–
55

408

(2,173)

4,229
691
4,920

2,747
275
224

3,246

Note
In June 2016, the Company issued core structural borrowings of US$1,000 million 5.25 per cent Tier 2 perpetual subordinated notes. The proceeds net of costs were £681 million. 
In September 2016, the Company issued core structural borrowings of US$725 million 4.38 per cent Tier 2 perpetual subordinated notes. The proceeds net of costs were £546 million. 
The movement in IFRS basis core structural borrowings from 2015 to 2016 also includes foreign exchange effects.

9 Reconciliation of movement in shareholders’ equity

2016  £m

Long-term business operations

US 
operations

UK
insurance
operations*

Total
long-term
 business
operations

Asia 
operations
note (i)

Asset 
manage-
ment
 and UK 
general 
insurance
 commission

Other
 operations
note (i)

Group
total

Operating profit based on longer-term 

investment returns:

Long-term business:
New business note 4
Business in force note 5

Asset management and general insurance commission
Other results

Post-tax operating profit
Loss attaching to the held for sale Korea life business note 17
Other non-operating (loss) profit

Profit for the year

Other items taken directly to equity:
Exchange movements on foreign operations

and net investment hedges

Intra-group dividends and investment in operations note (ii)
External dividends
Mark to market value movements on Jackson assets 

backing surplus and required capital

Other movements note (iii)

Net increase in shareholders’ equity
Shareholders’ equity at beginning of year:

As previously reported
Effect of implementation of Solvency II note 2
Other opening adjustments note (v)

2,030
1,044

3,074
–
–

3,074
(395)
(30)

2,649

2,714
(594)
–

–
(6)

790
1,181

1,971
–
–

1,971
–
(1,057)

268
375

643
–
(33)

610
–
694

914

1,304

3,088
2,600

5,688
–
(33)

5,655
(395)
(393)

4,867

–
–

508
–

508
–
(38)

470

–
–

–
–
(666)

(666)
(15)
(140)

3,088
2,600

5,688
508
(699)

5,497
(410)
(571)

(821)

4,516

1,878
(388)
–

(11)
(75)

–
(281)
–

–
(169)

854

4,592
(1,263)

83
(462)
–

(464)
1,725
(1,267)

4,211
–
(1,267)

(11)
(250)

–
9

–
(126)

(11)
(367)

7,935

100

(953)

7,082

4,763

2,318

13,643
–
66
13,709

9,487
–
–
9,487

9,647
(473)
279
9,453

32,777
(473)
345
32,649

2,354
–
–
2,354

2,454

(2,772) 32,359
(473)
–
(3,117) 31,886

–
(345)

(4,070) 38,968

Shareholders’ equity at end of year

18,472

11,805

10,307

40,584

338

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued 
2016  £m

Long-term business operations

US 
operations

UK
insurance
operations*

Total
long-term
 business
operations

Asia 
operations
note (i)

Asset 
manage-
ment
 and UK 
general 
insurance
 commission

Other
 operations
note (i)

Group
total

Representing: 
Statutory IFRS basis shareholders’ equity:

Net assets (liabilities)
Goodwill

Total IFRS basis shareholders’ equity
Additional retained profit (loss) on an EEV basis note (iv)

4,747
–

4,747
13,725

5,204
–

5,204
6,601

5,974
–

5,974
4,333

15,925
–

15,925
24,659

EEV basis shareholders’ equity

18,472

11,805

10,307

40,584

Balance at beginning of year:*
Statutory IFRS basis shareholders’ equity:

Net assets (liabilities)
Goodwill

Total IFRS basis shareholders’ equity
Additional retained profit (loss) on an EEV basis note (iv)

EEV basis shareholders’ equity

3,789
–

3,789
9,920

13,709

4,154
–

4,154
5,333

9,487

5,397
–

5,397
4,056

9,453

13,340
–

13,340
19,309

32,649

1,224
1,230

2,454
–

2,454

1,124
1,230

2,354
–

2,354

(3,958) 13,191
1,475

245

(3,713) 14,666
(357) 24,302

(4,070) 38,968

(2,972) 11,492
1,463

233

(2,739) 12,955
(378) 18,931

(3,117) 31,886

* The balance at the beginning of the year has been presented after the adjustments for the impact of Solvency II for UK insurance operations at 1 January 2016 (see note 2 for details), 

together with the effect of a classification change (see note (v) below).

Notes
(i) 

Other operations of £(4,070) million represents the shareholders’ equity of £(4,315) million for other operations as shown in the movement in shareholders’ equity and includes 
goodwill of £245 million (2015: £233 million) related to Asia long-term operations.
Intra-group dividends represent dividends that have been declared in the year and investments in operations reflect increases in share capital. The amounts included in note 11 for 
these items are as per the holding company cash flow at transaction rates. The difference primarily relates to intra-group loans, foreign exchange and other non-cash items.
(iii)  Other movements include reserve movements in respect of the shareholders’ share of actuarial gains and losses on defined benefit pension schemes, share capital subscribed, 

(ii) 

(iv) 

share-based payments and treasury shares.
The additional retained loss on an EEV basis for Other operations primarily represents the mark to market value adjustment for holding company net borrowings of a charge of 
£(357) million (2015: £(353) million), as shown in note 8.

(v)  Other opening adjustments represents the effect of a classification change of £345 million from Other operations to UK insurance operations of £279 million and to Asia insurance 

operations of £66 million in order to align with Solvency II segmental reporting, which has no overall effect on the Group’s EEV.

339

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Group
Shareholders’ equity at beginning of year:

As previously reported
Opening adjustments*

New business contribution
Existing business – transfer to net worth
Expected return on existing business note 5
Changes in operating assumptions and  

experience variancesnote 5

Solvency II and restructuring costs

Post-tax operating profit
Loss attaching to held for sale Korea life business note 9
Other non-operating items

Profit for the year from long-term business
Exchange movements on foreign operations and 

net investment hedges

Intra-group dividends and investment in operations
Other movements

2016  £m

Required 
capital

Total net
 worth

Value of
in-force
business
note

Total
long-term
business
operations

4,704
4,578
9,282
595
(637)
193

(231)
–

(80)
–
505

425

589
–
–

10,346
3,105
13,451
(308)
2,423
292

626
(33)

3,000
(86)
(427)

2,487

1,222
(1,263)
(250)

22,431
(3,233)
19,198
3,396
(2,423)
1,602

80
–

2,655
(309)
34

2,380

3,370
–
(11)

32,777
(128)
32,649
3,088
–
1,894

706
(33)

5,655
(395)
(393)

4,867

4,592
(1,263)
(261)

Free 
surplus
note 11

5,642
(1,473)
4,169
(903)
3,060
99

857
(33)

3,080
(86)
(932)

2,062

633
(1,263)
(250)

Shareholders’ equity at end of year*

5,351

10,296

15,647

24,937

40,584

Asia operations
New business contribution
Existing business – transfer to net worth
Expected return on existing business note 5
Changes in operating assumptions and  

experience variancesnote 5

Post-tax operating profit
Loss attaching to held for sale Korea life business note 9
Other non-operating items

Profit for the year from long-term business

US operations
New business contribution
Existing business – transfer to net worth
Expected return on existing business note 5
Changes in operating assumptions and  

experience variances note 5

Post-tax operating profit
Non-operating items

Profit for the year from long-term business

(476)
1,157
39

14

734
(86)
(91)

557

(298)
1,223
47

596

1,568
(770)

798

139
(92)
54

94

195
–
29

224

324
(213)
53

5

169
(108)

61

(337)
1,065
93

108

929
(86)
(62)

781

26
1,010
100

601

1,737
(878)

859

2,367
(1,065)
773

70

2,145
(309)
32

1,868

764
(1,010)
483

(3)

234
(179)

55

2,030
–
866

178

3,074
(395)
(30)

2,649

790
–
583

598

1,971
(1,057)

914

340

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinuedUK insurance operations
New business contribution
Existing business – transfer to net worth
Expected return on existing business note 5
Changes in operating assumptions and  

experience variances note 5

Solvency II and restructuring costs

Post-tax operating profit
Non-operating items

Profit for the year from long-term business

2016  £m

Free 
surplus
note 11

Required 
capital

Total net
 worth

Value of
in-force
business
note

Total
long-term
business
operations

(129)
680
13

247
(33)

778
(71)

707

132
(332)
86

(330)
–

(444)
584

140

3
348
99

(83)
(33)

334
513

847

265
(348)
346

13
–

276
181

457

268
–
445

(70)
(33)

610
694

1,304

* Opening adjustments represent the impact of implementation of Solvency II for UK insurance operations at 1 January 2016 (see note 2 for details), together with the effect of a 

classification change, as discussed in note 9(v).

Note
The net value of in-force business comprises the value of future margins from current in-force business less the cost of holding required capital as shown below:

Value of in-force business before deduction of cost of capital 

and time value of guarantees

Cost of capital
Cost of time value of guarantees

Net value of in-force business
Total net worth

Total embedded value note 9

31 Dec 2016  £m

31 Dec 2015  £m

Asia
operations

US
operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Asia
operations

US
operations

UK
insurance
operations*

Total 
long-term 
business 
operations

15,371
(477)
(87)

14,807
3,665

8,584
(319)
(911)

7,354
4,451

3,468
(692)
–

2,776
7,531

27,423
(1,488)
(998)

24,937
15,647

18,472

11,805

10,307

40,584

11,280
(438)
(88)

10,754
2,955

13,709

7,355
(229)
(1,012)

6,114
3,373

9,487

3,043
(713)
–

2,330
7,123

9,453

21,678
(1,380)
(1,100)

19,198
13,451

32,649

* The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 

comparative results in the table above are presented after the adjustments for the impact of Solvency II for UK insurance operations at 1 January 2016, together with the effect of a 
classification change, as discussed in note 9(v).

341

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For EEV covered business, free surplus is the excess of the regulatory basis net assets for EEV reporting purposes (net worth) over the 
capital required to support the covered business. Where appropriate, adjustments are made to the net worth so that backing assets are 
included at fair value rather than cost so as to comply with the EEV Principles. Free surplus for asset management operations and the UK 
general insurance commission is taken to be IFRS basis post-tax earnings and shareholders’ equity, net of goodwill. Free surplus for other 
operations is taken to be EEV basis post-tax earnings and shareholders’ equity for central operations, net of goodwill, with subordinated 
debt recorded as free surplus to the extent that it is classified as available capital under Solvency II.

Free surplus for insurance and asset management operations and Group total free surplus, including other operations, are shown in 

the tables below.

(i) Underlying free surplus generated – insurance and asset management operations
The 2015 comparative results are shown below on both actual exchange rates (AER) and constant exchange rates (CER) bases. The 2015 
CER comparative results are translated at 2016 average exchange rates.

2016  £m

2015*£m

% change

AER

CER

AER

CER

Asia operations
Underlying free surplus generated from in-force life business
Investment in new business note (iii)(a)

Long-term business
Eastspring Investments note (iii)(b)

Total

US operations
Underlying free surplus generated from in-force life business
Investment in new business note (iii)(a)

Long-term business
Broker-dealer and asset management note (iii)(b)

Total

UK insurance operations
Underlying free surplus generated from in-force life business
Investment in new business note (iii)(a)

Long-term business†
General insurance commission note (iii)(b)

Total

M&G
Prudential Capital

1,210
(476)

734
125

859

1,866
(298)

1,568
(3)

1,565

907
(129)

778
23

801

341
22

951
(386)

565
101

666

1,426
(267)

1,159
7

1,166

878
(65)

813
22

835

358
18

1,064
(426)

638
112

750

1,608
(301)

1,307
8

1,315

878
(65)

813
22

835

358
18

Underlying free surplus generated from insurance and 

asset management operations

3,588

3,043

3,276

Representing:
Long-term business:
Expected in-force cash flows (including expected return on 

net assets)

3,159

2,693

2,941

Effects of changes in operating assumptions, experience 

variances and other items

Underlying free surplus generated from in-force life business 
Investment in new business note (iii)(a)

Total long-term business*†
Asset management and general insurance commission note (iii)(b)

824

3,983
(903)

3,080
508

3,588

562

3,255
(718)

2,537
506

3,043

609

3,550
(792)

2,758
518

3,276

27%
(23)%

30%
24%

29%

31%
(12)%

35%
(143)%

34%

3%
(98)%

(4)%
5%

(4)%

(5)%
22%

18%

17%

47%

22%
(26)%

21%
0%

18%

14%
(12)%

15%
12%

15%

16%
1%

20%
(138)%

19%

3%
(98)%

(4)%
5%

(4)%

(5)%
22%

10%

7%

35%

12%
(14)%

12%
(2)%

10%

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).
† The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflected the Solvency I basis being the regime applicable for the year.

342

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued(ii) Underlying free surplus generated – total Group

2016  £m

2015*£m

% change

AER

CER

AER

CER

Underlying free surplus generated from insurance and asset 

management operations note (i)

3,588

3,043

3,276

Other income and expenditure net of restructuring and 

Solvency II costs note (iii)(b)

Interest received on tax settlement 

Group total underlying free surplus generated, including  

(703)
37

(588)
–

(588)
–

18%

(20)%
n/a

10%

(20)%
n/a

other operations

2,922

2,455

2,688

19%

9%

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

(iii) Movement in free surplus – long-term business and asset management operations

Underlying free surplus generated 
Loss attaching to held for sale Korea life business note 10
Other non-operating items note (c)

Net cash flows to parent company note (d)
External dividends
Exchange rate movements, timing differences and  

other items note (e)

Net movement in free surplus
Balance at 1 January 2016:

Balance at beginning of year
Opening adjustments*

Balance at end of year

Representing:

Asia operations
US operations
UK operations
Other operations

Balance at 1 January 2016:*

Asia operations
US operations
UK operations
Other operations

 Long-term 
business 
note 10

3,080
(86)
(932)

2,062
(1,236)

356

1,182

5,642
(1,473)
4,169

5,351

2016  £m

Total 
insurance 
and asset 
management 
operations

Asset 
management 
and UK 
general 
insurance
 commission
note (b)

Central
and other
operations 
note (b)

508
–
(38)

470
(482)

112

100

1,124
–
1,124

1,224

3,588
(86)
(970)

2,532
(1,718)
–

468

1,282

6,766
(1,473)
5,293

6,575

2,142
2,418
2,015
–

6,575

1,814
1,733
1,746
–

5,293

(666)
–
(169)

(835)
1,718
(1,267)

1,144

760

1,224
(345)
879

1,639

–
–
–
1,639

1,639

–
–
–
879

879

Group
total

2,922
(86)
(1,139)

1,697
–
(1,267)

1,612

2,042

7,990
(1,818)
6,172

8,214

2,142
2,418
2,015
1,639

8,214

1,814
1,733
1,746
879

6,172

* Opening adjustments represent the impact of implementation of Solvency II at 1 January 2016 (see note 2 for details), together with the effect of a reclassification between long-term 

business and other operations, as discussed in note 9(v). Balance at 1 January 2016 has been presented after the opening adjustments. 

343

www.prudential.co.ukAnnualReport2016  Prudential plc					06		European	Embedded	Value	(EEV)	basis	results11 Analysis of movement in free surplus continued

(iii) Movement in free surplus – long-term business and asset management operations continued

Underlying free surplus generated 
Disposal of Japan life business
Results of the held for sale Korea life business note 17
Other non-operating items note (c)

Net cash flows to parent company note (d)
External dividends
Exchange rate movements, timing differences and  

other items note (e)

Net movement in free surplus
Balance at beginning of year

Balance at end of year

2015*£m

Total 
insurance 
and asset 
management 
operations

Asset 
management 
and UK 
general 
insurance
 commission
note (b)

Central
and other
operations 
note (b)

506
–
–
(53)

453
(354)
–

159

258
866

1,124

3,043
23
15
(468)

2,613
(1,625)
–

719

1,707
5,059

6,766

(588)
–
–
29

(559)
1,625
(974)

(307)

(215)
1,439

1,224

 Long-term 
business 

2,537
23
15
(415)

2,160
(1,271)
–

560

1,449
4,193

5,642

Group
total

2,455
23
15
(439)

2,054
–
(974)

412

1,492
6,498

7,990

* The 2015 comparative results have been adjusted from those previously published for the reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

Notes
(a) 
(b) 

Free surplus invested in new business represents amounts set aside for required capital and acquisition costs.
Free surplus for asset management operations and the UK general insurance commission is taken to be IFRS basis post-tax earnings and shareholders’ equity, net of goodwill. Free 
surplus for other operations is taken to be EEV basis post-tax earnings and shareholders’ equity net of goodwill, with subordinated debt recorded as free surplus to the extent that it 
is classified as available capital under Solvency II.
Non-operating items are principally short-term fluctuations in investment returns and the effect of changes in economic assumptions for long-term business operations. 

(c) 
(d)  Net cash flows to parent company for long-term business operations reflect the flows as included in the holding company cash flow at transaction rates.
(e) 

Exchange rate movements, timing differences and other items represent:

2016  £m

Exchange rate movements
Mark to market value movements on Jackson assets backing surplus 

and required capital note 9

Other items note (f)

Exchange rate movements
Mark to market value movements on Jackson assets backing surplus 

and required capital

Other items note (f)

Asset
 management 
and UK 
general 
insurance 
commission

Total
insurance 
and asset 
management 
operations

83

–
29

112

716

(11)
(237)

468

2015  £m

Asset
 management 
and UK 
general 
insurance 
commission

Total
insurance 
and asset 
management 
operations

3

–
156

159

70

(76)
725

719

Long-term 
business

633

(11)
(266)

356

Long-term 
business

67

(76)
569

560

Central
and other
operations

48

–
1,096

1,144

Central
and other
operations

10

–
(317)

(307)

Group
total

764

(11)
859

1,612

Group
total

80

(76)
408

412

(f) 

Other items include the movements in subordinated debt for Other operations, together with the effect of intra-group loans and other non-cash items. The 2015 results also 
included the effect of a classification change of £702 million from Other operations to UK insurance operations in order to align with Solvency II segmental reporting, with no overall 
effect on the Group’s EEV.

344

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued12 Expected transfer of value of in-force business and required capital to free surplus

The discounted value of in-force business and required capital can be reconciled to the 2016 and 2015 totals for the emergence of free 
surplus as follows:

Required capital note 10
Value of in-force business (VIF) note 10
Add back: deduction for cost of time value of guarantees note 10
Expected free surplus generation from the sale of Korea life business note 17
Other items note

Total

2016  £m

2015*£m

10,296
24,937
998
(76)
(1,430)

34,725

9,282
19,198
1,100
–
(1,714)

27,866

* In order to show the cash flows for UK insurance operations on a comparable basis, the 2015 comparative results for UK insurance operations reflect the impact of the implementation of 

Solvency II at 1 January 2016 (see note 2 for details).

Note
‘Other items’ represent amounts incorporated into VIF where there is no definitive time frame for when the payments will be made or receipts received. In particular, other items include 
the deduction of the shareholders’ interest in the estate, the value of which is derived by increasing final bonus rates so as to exhaust the estate over the lifetime of the in-force with-profits 
business. This is an assumption to give an appropriate valuation. To be conservative this item is excluded from the expected free surplus generation profile below. 

Cash flows are projected on a deterministic basis and are discounted at the appropriate risk discount rate. The modelled cash flows use 
the same methodology underpinning the Group’s EEV reporting and so are subject to the same assumptions and sensitivities.

The table below shows how the VIF generated by the in-force business and the associated required capital is modelled as emerging 

into free surplus over future years.

Asia operations*
US operations
UK insurance operations

Total

Asia operations
US operations
UK insurance operations†

Total†

2016 total as
shown above

16,393
10,556
7,776

5,141
5,542
2,890 

34,725 

13,573 

100%

39%

2016  £m

Expected period of conversion of future post-tax distributable earnings 
and required capital flows to free surplus

1-5 years

6-10 years

11-15 years

16-20 years

21-40 years

40+ years

3,331
3,203
1,931 

8,465 

25%

1,515
372
901 

2,788 

8%

2,209
1,240
1,119 

4,568 

13%

2015  £m

3,118
199
899 

4,216 

12%

1,079
–
36

1,115

3%

Expected period of conversion of future post-tax distributable earnings 
and required capital flows to free surplus

2015 total as
shown above

11,858
8,740
7,268

27,866

100%

1-5 years

6-10 years

11-15 years

16-20 years

21-40 years

40+ years

3,916
4,361
2,446

10,723

38%

2,552
2,752
1,812

7,116

26%

1,669
1,129
1,198

3,996

14%

1,115
383
866

2,364

9%

2,055
115
920

3,090

11%

551
–
26

577

2%

* Asia operations exclude the cash flows in respect of the held for sale Korea life business.
† In order to show the cash flows for UK insurance operations on a comparable basis, the 2015 comparative results for UK insurance operations reflect the impact of the implementation 

of Solvency II at 1 January 2016 (see note 2 for details).

345

www.prudential.co.ukAnnualReport2016  Prudential plc					06		European	Embedded	Value	(EEV)	basis	results13 Sensitivity of results to alternative assumptions

(a) Sensitivity analysis – economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2016 and 31 December 2015 and the new business 
contribution after the effect of required capital for 2016 and 2015 to:

 — 1 per cent increase in the discount rates;
 — 1 per cent increase in interest rates, including all consequential changes (assumed investment returns for all asset classes, market 

values of fixed interest assets, risk discount rates); 

 — 0.5 per cent decrease in interest rates* (1 per cent decrease for 2015), including all consequential changes (assumed investment 

returns for all asset classes, market values of fixed interest assets, risk discount rates);

 — 1 per cent rise in equity and property yields;
 — 10 per cent fall in market value of equity and property assets (embedded value only);
 — The statutory minimum capital level by contrast to EEV basis required capital for (embedded value only); and
 — 5 basis points increase in UK long-term expected defaults.

* To reflect the current level of low interest rates, the sensitivity of new business contribution and embedded value to a 0.5 per cent reduction in interest rates is shown for 2016.

In each sensitivity calculation, all other assumptions remain unchanged except where they are directly affected by the revised economic 
conditions.

New business contribution

2016  £m

2015  £m

Asia 
operations

US 
operations

UK 
insurance 
operations

Total 
long-term 
business 
operations

Asia 
operations*

US 
operations

New business contribution note 4

2,030

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Interest rates – 0.5% decrease
Equity/property yields – 1% rise
Long-term expected defaults – 5 bps 

increase

(375)
51
–
(30)
129

–

790

(43)
64
–
(49)
91

–

(32)
27
–
(15)
28

(2)

268

3,088

1,482

(450)
142
–
(94)
248

(254)
30
(78)
–
71

(2)

–

–

UK 
insurance 
operations†

Total 
long-term 
business 
operations

318

2,609

(40)
7
(9)
–
20

(8)

(332)
117
(214)
–
186

(8)

809

(38)
80
(127)
–
95

* In order to show the Asia long-term business on a comparable basis, the 2015 comparatives for new business contribution have been adjusted from those previously published for the 

reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

† The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflect the Solvency I basis being the regime applicable for the year.

Embedded value of long-term business operations

31 Dec 2016  £m

31 Dec 2015  £m

Asia
operations

US
operations

UK
insurance
operations 

Total
long-term
business
operations

Asia
operations

US
operations

UK
insurance
operations*

 Total
long-term
business
operations 

Shareholders’ equity note 9

18,472

11,805

10,307

40,584

13,643

9,487

9,647

32,777

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Interest rates – 0.5% decrease
Equity/property yields – 1% rise
Equity/property market values – 10% 

fall

Statutory minimum capital
Long-term expected defaults – 5 bps 

increase

 (2,078)
 (701)
–
248
771

 (361)
150

 (379)
 (241)
–
25
653

 (11)
223

(809)
(638)
–
369
314

(399)
–

(3,266)
(1,580)
–
642
1,738

(771)
373

 (1,448)
 (380)
132
–
506

 (246)
148

 (271)
 (46)
 (93)
–
514

 (411)
162

 (586)
 (328)
426
–
271

 (373)
4

 (2,305)
 (754)
465
–
 1,291

 (1,030)
314

–

–

(138)

(138)

–

–

 (141)

 (141)

* The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflect the Solvency I basis being the regime applicable for the year.

346

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinuedThe sensitivities shown above are for the impact of instantaneous changes on the embedded value of long-term business operations and 
include the combined effect on the value of in-force business and net assets at the balance sheet dates indicated. If the change in 
assumptions shown in the sensitivities were to occur, then the effect shown above would be recorded within two components of the 
profit analysis for the following year. These are for the effect of economic assumption changes and short-term fluctuations in investment 
returns. In addition to the sensitivity effects shown above, the other components of the profit for the following year would be calculated 
by reference to the altered assumptions, for example new business contribution and unwind of discount, together with the effect of other 
changes such as altered corporate bond spreads. In addition for changes in interest rates, the effect shown above for Jackson would also 
be recorded within the fair value movements on assets backing surplus and required capital, which are taken directly to shareholders’ 
equity.

(b) Sensitivity analysis – non-economic assumptions 
The tables below show the sensitivity of the embedded value as at 31 December 2016 and 31 December 2015 and the new business 
contribution after the effect of required capital for 2016 and 2015 to:

 — 10 per cent proportionate decrease in maintenance expenses (a 10 per cent sensitivity on a base assumption of £10 per annum would 

represent an expense assumption of £9 per annum);

 — 10 per cent proportionate decrease in lapse rates (a 10 per cent sensitivity on a base assumption of 5 per cent would represent a lapse 

rate of 4.5 per cent per annum); and

 — 5 per cent proportionate decrease in base mortality and morbidity rates (ie increased longevity).

New business contribution

2016  £m

2015  £m

Asia 
operations

US 
operations

UK 
insurance 
operations

Total 
long-term 
business 
operations

Asia 
operations*

US 
operations

UK 
insurance 
operations†

Total 
long-term 
business 
operations

New business contribution note 4

2,030

790

268

3,088

1,482

809

318

2,609

Maintenance expenses – 10% 

decrease

Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
UK annuities

33
132
57

57
–

10
26
4

4
–

3
11
(4)

–
(4)

46
169
57

61
(4)

27
104
49

49
–

8
25
1

1
–

2
9
(13)

1
(14)

37
138
37

51
(14)

* In order to show the Asia long-term business on a comparable basis, the 2015 comparatives for new business contribution have been adjusted from those previously published for the 

reclassification of the results attributable to the held for sale Korea life business (see note 17 for details).

† The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflect the Solvency I basis being the regime applicable for the year.

Embedded value of long-term business operations

31 Dec 2016  £m

31 Dec 2015  £m

Asia
operations

US
operations

UK
insurance
operations 

Total
long-term
business
operations

Asia
operations

US
operations

UK
insurance
operations*

 Total
long-term
business
operations 

Shareholders’ equity note 9

18,472

11,805

10,307

40,584

13,643

9,487

9,647

32,777

Maintenance expenses – 10% 

decrease

Lapse rates – 10% decrease
Mortality and morbidity – 5%  

decrease

Change representing effect on:

Life business
UK annuities

187
659

554

554
–

104
533

192

192
–

91
79

382
1,271

(302)

444

12
(314)

758
(314)

153
508

449

449
–

80
394

172

172
–

68
75

(299)

11
(310)

301
977

322

632
(310)

* The 2016 results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016 (see note 2 for details). The 2015 comparative 

results for UK insurance operations reflect the Solvency I basis being the regime applicable for the year.

347

www.prudential.co.ukAnnualReport2016  Prudential plc					06		European	Embedded	Value	(EEV)	basis	results 
14 Methodology and accounting presentation

(a) Methodology
Overview
The embedded value is the present value of the shareholders’ interest in the earnings distributable from assets allocated to covered 
business after sufficient allowance has been made for the aggregate risks in that business. The shareholders’ interest in the Group’s 
long-term business comprises:

 — The present value of future shareholder cash flows from in-force covered business (value of in-force business), less deductions for:

 – The cost of locked-in required capital; and
 – The time value of cost of options and guarantees;

 — Locked-in required capital; and
 — The shareholders’ net worth in excess of required capital (free surplus).

The value of future new business is excluded from the embedded value.

Notwithstanding the basis of presentation of results as explained in note 14(b)(iii), no smoothing of market or account balance values, 

unrealised gains or investment return is applied in determining the embedded value or profit. Separately, the analysis of profit is 
delineated between operating profit based on longer-term investment returns and other constituent items, as explained in note 14(b)(i).

(i) Covered business 
The EEV results for the Group are prepared for ‘covered business’, as defined by the EEV Principles. Covered business represents the 
Group’s long-term insurance business, including the Group’s investments in joint venture and associate insurance operations, for 
which the value of new and in-force contracts is attributable to shareholders. The post-tax EEV basis results for the Group’s covered 
business are then combined with the post-tax IFRS basis results of the Group’s asset management and other operations. Under the EEV 
Principles, the results for covered business incorporate the projected margins of attaching internal asset management, as described in 
note 14(a)(vii).

The definition of long-term business operations comprises those contracts falling under the definition for regulatory purposes 
together with, for US operations, contracts that are in substance the same as guaranteed investment contracts (GICs) but do not fall 
within the technical definition. 

Covered business comprises the Group’s long-term business operations, with two exceptions:

 — The closed Scottish Amicable Insurance Fund (SAIF) which is excluded from covered business. SAIF is a ring-fenced sub-fund of the 
Prudential Assurance Company (PAC) long-term fund, established by a Court-Approved Scheme of Arrangement in October 1997. 
SAIF is closed to new business and the assets and liabilities of the fund are wholly attributable to the policyholders of the fund. 

 — The presentational treatment of the Group’s principal defined benefit pension scheme, the Prudential Staff Pension Scheme (PSPS). 

The partial recognition of the surplus for PSPS is recognised in ‘Other’ operations.

 A small amount of UK group pensions business is also not modelled for EEV reporting purposes.

(ii) Valuation of in-force and new business
The embedded value results are prepared incorporating best estimate assumptions about all relevant factors including levels of future 
investment returns, expenses, persistency, mortality and morbidity, as described in note 15. These assumptions are used to project 
future cash flows. The present value of the future cash flows is then calculated using a discount rate which reflects both the time value of 
money and the non-diversifiable risks associated with the cash flows that are not otherwise allowed for.

New business
In determining the EEV basis value of new business, premiums are included in projected cash flows on the same basis of
distinguishing annual and single premium business as set out for statutory basis reporting. 

New business premiums reflect those premiums attaching to covered business, including premiums for contracts classified as 

investment products for IFRS basis reporting. New business premiums for regular premium products are shown on an annualised basis. 
Internal vesting business is classified as new business where the contracts include an open market option. 

The post-tax contribution from new business represents profits determined by applying operating assumptions as at the end of the 

year. 

For UK immediate annuity business and single premium Universal Life products in Asia, primarily in Singapore, the new business 
contribution is determined by applying economic assumptions reflecting point-of-sale market conditions. This is consistent with how the 
business is priced as crediting rates are linked to yields on specific assets and the yield is locked in when the assets are purchased at the 
point of sale of the policy. For other business within the Group, end-of-year economic assumptions are used.

New business profitability is a key metric for the Group’s management of the development of the business. In addition, post-tax new 

business margins are shown by reference to annual premium equivalents (APE) and the present value of new business premiums 
(PVNBP). These margins are calculated as the percentage of the value of new business profit to APE and PVNBP. APE is calculated as the 
aggregate of regular premiums and one-tenth of single premiums. PVNBP is calculated as equalling single premiums plus the present 
value of expected premiums of regular premium new business, allowing for lapses and other assumptions made in determining the EEV 
new business contribution. 

348

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinuedValuation movements on investments
With the exception of debt securities held by Jackson, investment gains and losses during the year (to the extent that changes in capital 
values do not directly match changes in liabilities) are included directly in the profit for the year and shareholders’ equity as they arise.
The results for any covered business conceptually reflect the aggregate of the IFRS results and the movements on the additional 
shareholders’ interest recognised on the EEV basis. Thus the start point for the calculation of the EEV results for Jackson, as for other 
businesses, reflects the market value movements recognised on an IFRS basis.

However, in determining the movements on the additional shareholders’ interest, the basis for calculating the EEV result for Jackson 

acknowledges that, for debt securities backing liabilities, the aggregate EEV results reflect the fact that the value of in-force business 
instead incorporates the discounted value of future spread earnings. This value is not affected generally by short-term market 
movements on securities that, broadly speaking, are held for the longer term.

Fixed income securities backing the free surplus and required capital for Jackson are accounted for at fair value. However, consistent 

with the treatment applied under IFRS for Jackson securities classified as available-for-sale, movements in unrealised appreciation 
(depreciation) on these securities are accounted for in equity rather than in the income statement, as shown in the movement in 
shareholders’ equity.

(iii) Cost of capital
A charge is deducted from the embedded value for the cost of locked-in required capital supporting the Group’s long-term business. The 
cost is the difference between the nominal value of the capital and the discounted value of the projected releases of this capital, allowing 
for post-tax investment earnings on the capital.

The annual result is affected by the movement in this cost from year to year which comprises a charge against new business profit and 

generally a release in respect of the reduction in capital requirements for business in force as this runs off. 

Where required capital is held within a with-profits long-term fund, the value placed on surplus assets in the fund is already 

discounted to reflect its release over time and no further adjustment is necessary in respect of required capital. 

(iv) Financial options and guarantees
Nature of financial options and guarantees in Prudential’s long-term business
Asia operations
Subject to local market circumstances and regulatory requirements, the guarantee features described below in respect of UK business 
broadly apply to similar types of participating contracts principally written in Hong Kong, Singapore and Malaysia. Participating products 
have both guaranteed and non-guaranteed elements.

There are also various non-participating long-term products with guarantees. The principal guarantees are those for whole-of-life 

contracts with floor levels of policyholder benefits that accrue at rates set at inception and do not vary subsequently with market 
conditions. 

US operations (Jackson)
The principal financial options and guarantees in Jackson are associated with the fixed annuity (FA) and variable annuity (VA) lines of 
business. 

Fixed annuities provide that, at Jackson’s discretion, it may reset the interest rate credited to policyholders’ accounts, subject to a 

guaranteed minimum. The guaranteed minimum return varies from 1.0 per cent to 5.5 per cent for both years, depending on the 
particular product, jurisdiction where issued, and date of issue. For 2016, 87 per cent (2015: 87 per cent) of the account values on fixed 
annuities are for policies with guarantees of 3 per cent or less. The average guarantee rate is 2.6 per cent (2015: 2.6 per cent).

Fixed annuities also present a risk that policyholders will exercise their option to surrender their contracts in periods of rapidly rising 

interest rates, possibly requiring Jackson to liquidate assets at an inopportune time.

Jackson issues VA contracts where it contractually guarantees to the contract holder either: a) return of no less than total deposits 
made to the contract adjusted for any partial withdrawals; b) total deposits made to the contract adjusted for any partial withdrawals plus 
a minimum return; or c) the highest contract value on a specified anniversary date adjusted for any withdrawals following the specified 
contract anniversary. These guarantees include benefits that are payable upon depletion of funds (Guaranteed Minimum Withdrawal 
Benefit (GMWB)), as death benefits (Guaranteed Minimum Death Benefits (GMDB)), or as income benefits (Guaranteed Minimum 
Income Benefits (GMIB)). These guarantees generally protect the policyholders’ value in the event of poor equity market performance. 
Jackson hedges the GMWB and GMDB guarantees through the use of equity options and futures contracts, and fully reinsures the GMIB 
guarantees.

Jackson also issues fixed index annuities (FIA) that enable policyholders to obtain a portion of an equity-linked return while providing 

a guaranteed minimum return. The guaranteed minimum returns are of a similar nature to those described above for fixed annuities.

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UK insurance operations
For covered business, the only significant financial options and guarantees in the UK insurance operations arise in the with-profits fund.
With-profits products provide returns to policyholders through bonuses that are smoothed. There are two types of bonus – annual 

and final. Annual bonuses are declared once a year and, once credited, are guaranteed in accordance with the terms of the particular 
product. Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration. The PAC with-profits fund also held 
a provision on the Solvency II basis of £62 million at 31 December 2016 (Pillar I Peak 2 basis at 31 December 2015: £47 million) to honour 
guarantees on a small number of guaranteed annuity option products.

The Group’s main exposure to guaranteed annuity options in the UK is through the non-covered business of SAIF. A provision on the 
Solvency II basis of £571 million was held in SAIF at 31 December 2016 (Pillar I Peak 2 basis at 31 December 2015: £412 million) to honour 
the guarantees. As described in note 14(a)(i), the assets and liabilities are wholly attributable to the policyholders of the fund. Therefore 
the movement in the provision has no direct impact on shareholders’ funds.

Time value
The value of financial options and guarantees comprises two parts:

 — The first part arises from a deterministic valuation on best estimate assumptions (the intrinsic value); and 
 — The second part arises from the variability of economic outcomes in the future (the time value). 

Where appropriate, a full stochastic valuation has been undertaken to determine the time value of the financial options and guarantees.
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations. 
Assumptions specific to the stochastic calculations reflect local market conditions and are based on a combination of actual market data, 
historic market data and an assessment of long-term economic conditions. Common principles have been adopted across the Group for 
the stochastic asset models, for example, separate modelling of individual asset classes but with an allowance for correlation between 
the various asset classes. Details of the key characteristics of each model are given in notes 15(iv), (v) and (vi).

In deriving the time value of financial options and guarantees, management actions in response to emerging investment and fund 
solvency conditions have been modelled. Management actions encompass, but are not confined to investment allocation decisions, 
levels of reversionary and terminal bonuses and credited rates. Bonus rates are projected from current levels and varied in accordance 
with assumed management actions applying in the emerging investment and fund solvency conditions.

In all instances, the modelled actions are in accordance with approved local practice and therefore reflect the options actually 
available to management. For the PAC with-profits fund, the actions assumed are consistent with those set out in the Principles and 
Practices of Financial Management which explains how regular and final bonus rates within the discretionary framework are determined, 
subject to the general legislative requirements applicable.

(v) Level of required capital
In adopting the EEV Principles, Prudential has based required capital on its internal targets subject to it being at least the local statutory 
minimum requirements. 

For with-profits business written in a segregated life fund, as is the case in Asia and the UK, the capital available in the fund is sufficient 

to meet the required capital requirements. Following the implementation of Solvency II which became effective on 1 January 2016, a 
portion of future shareholder transfers expected from the with-profits fund is recognised within net worth, together with the associated 
capital requirements.

For shareholder-backed business the following capital requirements apply:

 — Asia operations: the level of required capital has been set to an amount at least equal to the higher of local statutory requirements and 

the internal target;

 — US operations: the level of required capital has been set at 250 per cent of the risk-based capital (RBC) required by the National 

Association of Insurance Commissioners (NAIC) at the Company Action Level (CAL); and

 — UK insurance operations: the capital requirements are set at the Solvency II Solvency Capital Requirement (SCR) for shareholder-

backed business as a whole; for 2015, the capital requirements were set to an amount at least equal to the higher of Solvency I Pillar I 
and Pillar II requirements for shareholder-backed business as a whole.

(vi) With-profits business and the treatment of the estate 
The proportion of surplus allocated to shareholders from the PAC with-profits fund has been based on the present level of 10 per cent. 
The value attributed to the shareholders’ interest in the estate is derived by increasing final bonus rates (and related shareholder 
transfers) so as to exhaust the estate over the lifetime of the in-force with-profits business. In any scenarios where the total assets of the 
life fund are insufficient to meet policyholder claims in full, the excess cost is fully attributed to shareholders. Similar principles apply, 
where appropriate, for other with-profits funds of the Group’s Asia operations.

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Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued(vii) Internal asset management
The in-force and new business results from long-term business include the projected value of profits or losses from asset management 
and service companies that support the Group’s covered insurance businesses. The results of the Group’s asset management operations 
include the current year profits from the management of both internal and external funds. EEV basis shareholders’ other income and 
expenditure is adjusted to deduct the unwind of the expected internal asset management profit margin for the year. The deduction is on a 
basis consistent with that used for projecting the results for covered insurance business. Group operating profit accordingly includes the 
variance between actual and expected profit in respect of management of the assets for covered business.

(viii) Allowance for risk and risk discount rates
Overview
Under the EEV Principles, discount rates used to determine the present value of future cash flows are set by reference to risk-free rates 
plus a risk margin. 

For Asia and US operations, the risk-free rates are based on 10-year local government bond yields.
For UK insurance operations, following the implementation of Solvency II on 1 January 2016, the EEV risk-free rate is based on the full 
term structure of interest rates, ie a yield curve, rather than using a flat 15-year gilt yield (as for 2015). This yield curve is used to determine 
the embedded value at the end of the reporting period.

The risk margin should reflect any non-diversifiable risk associated with the emergence of distributable earnings that is not allowed for 

elsewhere in the valuation. Prudential has selected a granular approach to better reflect differences in market risk inherent in each 
product group. The risk discount rate so derived does not reflect an overall Group market beta but instead reflects the expected volatility 
associated with the cash flows for each product category in the embedded value model.

Since financial options and guarantees are explicitly valued under the EEV methodology, discount rates under EEV are set excluding 

the effect of these product features.

The risk margin represents the aggregate of the allowance for market risk, additional allowance for credit risk where appropriate, and 

allowance for non-diversifiable non-market risk. No allowance is required for non-market risks where these are assumed to be fully 
diversifiable. 

Market risk allowance
The allowance for market risk represents the beta multiplied by an equity risk premium. Except for UK shareholder-backed annuity 
business (as explained below) such an approach has been used for the Group’s businesses. 

The beta of a portfolio or product measures its relative market risk. The risk discount rates reflect the market risk inherent in each 
product group and hence the volatility of product cash flows. These are determined by considering how the profits from each product 
are affected by changes in expected returns on various asset classes. By converting this into a relative rate of return it is possible to derive 
a product-specific beta.

Product level betas reflect the most recent product mix to produce appropriate betas and risk discount rates for each major product 

grouping.

Additional credit risk allowance
The Group’s methodology is to allow appropriately for credit risk. The allowance for total credit risk is to cover:

 — Expected long-term defaults;
 — Credit risk premium (to reflect the volatility in downgrade and default levels); and
 — Short-term downgrades and defaults.

These allowances are initially reflected in determining best estimate returns and through the market risk allowance described above.

However, for those businesses largely backed by holdings of debt securities these allowances in the projected returns and market risk 

allowances may not be sufficient and an additional allowance may be appropriate.

The practical application of the allowance for credit risk varies depending upon the type of business as described below:

Asia operations 
For Asia operations, the allowance for credit risk incorporated in the projected rates of return and the market risk allowance are sufficient. 
Accordingly, no additional allowance for credit risk is required. 

The projected rates of return for holdings of corporate bonds comprise the risk-free rate plus an assessment of long-term spread over 

the risk-free rate.

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US operations (Jackson)
For Jackson business, the allowance for long-term defaults is reflected in the risk margin reserve (RMR) charge which is deducted in 
determining the projected spread margin between the earned rate on the investments and the policyholder crediting rate. 

The risk discount rate incorporates an additional allowance for credit risk premium and short-term downgrades and defaults as shown 

in note 15(ii). In determining this allowance a number of factors have been considered. These factors, in particular, include:

 — How much of the credit spread on debt securities represents an increased credit risk not reflected in the RMR long-term default 

assumptions, and how much is liquidity premium (which is the premium required by investors to compensate for the risk of longer-
term investments which cannot be easily converted into cash, and converted at the fair market value). In assessing this effect, 
consideration has been given to a number of approaches to estimating the liquidity premium by considering recent statistical data; 
and

 — Policyholder benefits for Jackson fixed annuity business are not fixed. It is possible in adverse economic scenarios to pass on a 
component of credit losses to policyholders (subject to guarantee features) through lower investment return rates credited to 
policyholders. Consequently, it is only necessary to allow for the balance of the credit risk in the risk discount rate.

The level of the additional allowance is assessed at each reporting period to take account of prevailing credit conditions and as the 
business inforce alters over time. The additional allowance for variable annuity business has been set at one-fifth of the non-variable 
annuity business to reflect the proportion of the allocated holdings of general account debt securities.

The level of allowance differs from that for UK annuity business for investment portfolio differences and to take account of the 

management actions available in adverse economic scenarios to reduce crediting rates to policyholders, subject to guarantee features of 
the products. 

UK operations
(1)  Shareholder-backed annuity business
For Prudential’s UK shareholder-backed annuity business, Prudential has used a market consistent embedded value (MCEV) approach 
to derive an implied risk discount rate which is then applied to the projected best estimate cash flows.

In the annuity MCEV calculations, as the assets are generally held to maturity to match liabilities, the future cash flows are discounted 

using the swap yield curve plus an allowance for liquidity premium based on the Solvency II allowance for credit risk. The Solvency II 
allowance is set by European Insurance and Occupational Pensions Authority (EIOPA) using a prudent assumption that all future 
downgrades will be replaced annually, and allowing for the credit spread floor.

For the purposes of presentation in the EEV results, the results on this basis are reconfigured. Under this approach the projected 
earned rate of return on the debt securities held is determined after allowing for a best estimate credit risk allowance. The remaining 
elements of prudence within the Solvency II allowance are incorporated into the risk margin included in the discount rate, shown in note 
14(iii).

In 2015, the allowance for liquidity premium was based on Prudential’s assessment of the expected return on the assets backing the 
annuity liabilities after allowing for expected long-term defaults, a credit risk premium, an allowance for a 1-notch downgrade of the asset 
portfolio subject to credit risk; and an allowance for short-term downgrades and defaults.

(2)  With-profits fund non-profit annuity business 
For UK non-profit annuity business including that attributable to the PAC with-profits fund, the basis for determining the aggregate 
allowance for credit risk is consistent with that applied for UK shareholder-backed annuity business (as described above). The allowance 
for credit risk for this business is taken into account in determining the projected cash flows to the with-profits fund, which are in turn 
discounted at the risk discount rate applicable to all of the projected cash flows of the fund. 

(3)  With-profits fund holdings of debt securities
The UK with-profits fund holds debt securities as part of its investment portfolio backing policyholder liabilities and unallocated surplus. 
The assumed earned rate for with-profit holdings of corporate bonds is defined as the risk-free rate plus an assessment of the long-term 
spread over risk-free, net of expected long-term defaults. This approach is similar to that applied for equities and properties for which the 
projected earned rate is defined as the risk-free rate plus a long-term risk premium.

Allowance for non-diversifiable non-market risks 
The majority of non-market and non-credit risks are considered to be diversifiable. Finance theory cannot be used to determine the 
appropriate component of beta for non-diversifiable non-market risks since there is no observable risk premium associated with it that is 
akin to the equity risk premium. Recognising this, a pragmatic approach has been applied. 

A base level allowance of 50 basis points is applied to cover the non-diversifiable non-market risks associated with the Group’s 
businesses. For the Group’s Asia operations in China, Indonesia, the Philippines, Taiwan, Thailand and Vietnam, additional allowances 
are applied for emerging market risk ranging from 100 to 250 basis points. For the Group’s US business and UK business, no additional 
allowance is necessary.

In 2015, for UK shareholder-backed annuity business, a further allowance of 50 basis points was used to reflect the longevity risk, 

which is covered by the solvency capital requirements following the implementation of Solvency II from 1 January 2016.

352

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued(ix) Foreign currency translation
Foreign currency profits and losses have been translated at average exchange rates for the year. Foreign currency assets and liabilities 
have been translated at year-end exchange rates. The principal exchange rates are shown in note A1 of the IFRS financial statements.

(x) Taxation
In determining the post-tax profit for the year for covered business, the overall tax rate includes the impact of tax effects determined on a 
local regulatory basis. Tax payments and receipts included in the projected cash flows to determine the value of in-force business are 
calculated using rates that have been announced and substantively enacted by the end of the reporting period. 

(xi) Inter-company arrangements
The EEV results for covered business incorporate annuities established in the PAC non-profit sub-fund from vesting pension policies in 
SAIF (which is not covered business). The EEV results also incorporate the effect of the reinsurance arrangement of non-profit immediate 
pension annuity liabilities of SAIF to the PAC non-profit sub-fund.

(b) Accounting presentation
(i) Analysis of post-tax profit 
To the extent applicable, the presentation of the EEV post-tax profit for the year is consistent in the classification between operating and 
non-operating results with the basis that the Group applies for the analysis of IFRS basis results. Operating results reflect underlying 
results including longer-term investment returns (which are determined as described in note 14(b)(ii)) and incorporate the following:

 — New business contribution, as defined in note 14(a)(ii);
 — Unwind of discount on the value of in-force business and other expected returns, as described in note 14(b)(iii);
 — The impact of routine changes of estimates relating to operating assumptions, as described in note 14(b)(iv); and 
 — Operating experience variances, as described in note 14(b)(v). 

Non-operating results comprise the recurrent items of:

 — Short-term fluctuations in investment returns; 
 — The mark to market value movements on core borrowings; and
 — The effect of changes in economic assumptions.

In addition, non-operating profit also includes the effect of adjustment to the carrying value of the held for sale Korea life business in 2016 
and a reclassification of the result attributable to the held for sale Korea life business in both years (see note 17 for details).

Total profit attributable to shareholders and basic earnings per share include these items, together with actual investment returns. The 

Group believes that operating profit, as adjusted for these items, better reflects underlying performance.

(ii) Investment returns included in operating profit
For the investment element of the assets covering the net worth of long-term insurance business, investment returns are recognised in 
operating results at the expected long-term rate of return. These expected returns are calculated by reference to the asset mix of the 
portfolio. For the purpose of calculating the longer-term investment return to be included in the operating result of the PAC with-profits 
fund of UK operations, where assets backing the liabilities and unallocated surplus are subject to market volatility, asset values at the 
beginning of the reporting period are adjusted to remove the effects of short-term market movements as explained in note 14(b)(iii).

For the purpose of determining the long-term returns for debt securities of US operations for fixed annuity and other general account 

business, a risk margin charge is included which reflects the expected long-term rate of default based on the credit quality of the 
portfolio. For Jackson, interest-related realised gains and losses are amortised to the operating results over the maturity period of the sold 
bonds and for equity-related investments, a long-term rate of return is assumed, which reflects the aggregation of end-of-period risk-free 
rates and equity risk premium. For US variable annuity separate account business, operating profit includes the unwind of discount on 
the opening value of in-force business adjusted to reflect end-of-period projected rates of return with the excess or deficit of the actual 
return recognised within non-operating profit, together with the related hedging activity.

For UK annuity business, rebalancing of the asset portfolio backing the liabilities to policyholders may, from time to time, take place to 
align it more closely with the internal benchmark of credit quality that management applies. Such rebalancing will result in a change in the 
projected yield on the asset portfolio and the allowance for default risk. The net effect of these changes is included in the operating result 
for the year. 

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(iii) Unwind of discount and other expected returns
The unwind of discount and other expected returns is determined by reference to:

 — The value of in-force business at the beginning of the year (adjusted for the effect of current year economic and operating assumption 

changes); and

 — Required capital and surplus assets.

UK operations
In applying this general approach, the unwind of discount included in operating profit is determined by reference to the following:

 — The unwind is determined by reference to an implied single risk discount rate for 2016. Following the implementation of Solvency II 

the EEV risk-free rate is based on a yield curve (as set out in note 14a(viii)), which is used to derive a single implied discount rate which, 
if this rate had been used, would reproduce the same embedded value as that calculated by reference to the yield curve. The 
difference between the operating profit determined using the single implied discount rate and that derived using the yield curve is 
included within non-operating profit; and

 — For with-profits business, the opening value of in-force is adjusted for the effect of short-term investment volatility due to market 

movements (ie smoothed). In the summary statement of financial position and for total profit reporting, asset values and investment 
returns are not smoothed. At 31 December 2016, the shareholders’ interest in the smoothed surplus assets used for this purpose only 
were £77 million lower (31 December 2015: £58 million lower) than the surplus assets carried in the statement of financial position.

(iv) Effect of changes in operating assumptions
Operating profit includes the effect of changes to non-economic assumptions on the value of in-force at the end of the year. For 
presentational purposes the effect of changes is delineated to show the effect on the opening value of in-force as operating assumption 
changes, with the experience variances subsequently being determined by reference to the end-of-period assumptions (see note 14(b)
(v)).

(v) Operating experience variances
Operating profit includes the effect of experience variances on non-economic assumptions, such as persistency, mortality and morbidity, 
expenses and other factors, which are calculated with reference to the end-of-period assumptions. 

(vi) Effect of changes in economic assumptions
Movements in the value of in-force business at the beginning of the year caused by changes in economic assumptions, net of the related 
change in the time value of cost of options and guarantees, are recorded in non-operating results. For UK insurance operations, the effect 
is after allowing for the recalculation of transitional measures on technical provisions.

15 Assumptions

Principal economic assumptions
The EEV basis results for the Group’s operations have been determined using economic assumptions where the long-term expected 
rates of return on investments and risk discount rates are set by reference to year-end risk-free rates of return (defined below for each of 
the Group’s insurance operations). Expected returns on equity and property asset classes and corporate bonds are derived by adding a 
risk premium, based on the Group’s long-term view, to the risk-free rate.

The total profit that emerges over the lifetime of an individual contract as calculated using the embedded value basis is the same as 
that calculated under the IFRS basis. Since the embedded value basis reflects discounted future cash flows, under this methodology the 
profit emergence is advanced, thus more closely aligning the timing of the recognition of profit with the efforts and risks of current 
management actions, particularly with regard to business sold during the year.

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Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued(i) Asia operationsnotes (b), (c)
The risk-free rates of return for Asia operations are defined as 10-year government bond yields at the end of the year.

China
Hong Kong notes (b)(d)
Indonesia
Malaysia note (d)
Philippines
Singapore note (d)
Taiwan
Thailand
Vietnam
Total weighted risk discount rate note (a)

Risk discount rate %

New business

In-force business

10-year government 
bond yield %

Expected 
long-term inflation %

31 Dec
2016

31 Dec
2015

31 Dec
2016

31 Dec
2015

31 Dec
2016

31 Dec
2015

31 Dec
2016

31 Dec
2015

9.6
3.9
12.0
6.8
11.6
4.2
4.0
9.4
13.0
5.3

9.4
3.7
12.8
6.6
11.3
4.3
4.0
9.3
13.8
5.9

9.6
3.9
12.0
6.9
11.6
5.0
4.0
9.4
13.0
6.1

9.4
3.7
12.8
6.7
11.3
5.1
3.9
9.3
13.8
6.4

3.1
2.5
8.1
4.3
4.8
2.5
1.2
2.7
6.3

2.9
2.3
8.9
4.2
4.6
2.6
1.0
2.5
7.1

2.5
2.3
5.0
2.5
4.0
2.0
1.0
3.0
5.5

2.5
2.3
5.0
2.5
4.0
2.0
1.0
3.0
5.5

Notes
(a) 

(b) 
(c) 
(d) 

The weighted risk discount rates for Asia operations shown above have been determined by weighting each country’s risk discount rates by reference to the post-tax EEV basis new 
business contribution and the closing value of in-force business. The changes in the risk discount rates for individual Asia territories reflect the movements in 10-year government 
bond yields, together with the effects of movements in the allowance for market risk and changes in product mix. 
For Hong Kong the assumptions shown are for US dollar denominated business. For other territories, the assumptions are for local currency denominated business. 
Equity risk premiums in Asia range from 3.5 per cent to 8.7 per cent (2015: from 3.5 per cent to 8.6 per cent).
The mean equity return assumptions for the most significant equity holdings of the Asia operations are:

31 Dec 2016 % 31 Dec 2015 %

Hong Kong 
Malaysia
Singapore

6.5
10.2
8.5

6.3
10.2
8.6

(ii) US operations
The risk-free rates of return for US operations are defined as 10-year treasury bond yield at the end of the year. 

Assumed new business spread margins:*

Fixed annuity business:†

January to June issues 
July to December issues
Fixed index annuity business:
January to June issues 
July to December issues

Institutional business

Allowance for long-term defaults included in projected spreadnote 14(a)(viii)
Risk discount rate:

Variable annuity:

Risk discount rate
Additional allowance for credit risk included in risk discount ratenote 14(a)(viii)

Non-variable annuity:
Risk discount rate
Additional allowance for credit risk included in risk discount ratenote 14(a)(viii)

Weighted average total:

New business
In-force business
US 10-year treasury bond yield
Pre-tax expected long-term nominal rate of return for US equities
Expected long-term rate of inflation
Equity risk premium
S&P equity return volatilitynote (v)

31 Dec 2016 % 31 Dec 2015 %

1.25
1.25

1.50
1.50
0.50
0.21

6.9
0.2

4.1
1.0

6.8
6.5
2.5
6.5
3.0
4.0
18.0

1.25
1.50

1.50
1.75
0.70
0.24

6.8
0.2

3.9
1.0

6.7
6.2
2.3
6.3
2.8
4.0
18.0

* Including the proportion of variable annuity business invested in the general account and fixed index annuity business, the assumed spread margin grades up linearly by 25 basis points to 

a long-term assumption over five years.

† Including the proportion of variable annuity business invested in the general account.

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(iii) UK insurance operations
Effective from 1 January 2016, following the implementation of Solvency II, the EEV risk-free rate is based on the full term structure of 
interest rates, ie a yield curve, which is used to determine the embedded value at the end of the reporting period. For 2016, these yield 
curves are used to derive pre-tax expected long-term nominal rates of investment return and risk discount rates. For the purpose of 
determining the unwind of discount in the analysis of operating profit, these yield curves are used to derive a single implied risk discount 
rate, as explained in note 14(a)(viii).

For 2015, risk-free rates of return and risk discount rates were based on a flat 15-year gilt yield at the end of the year.

The key economic assumptions are shown below for both years, for 2016 the single implied risk discount rate is shown, along with the 
15-year nominal rate of return based on the yield curve. For 2015 the long-term nominal rates of return are shown.

Shareholder-backed annuity business: note (a)
Risk discount rate:
New business
In-force business

Pre-tax expected 15-year/long-term nominal rates of investment return: note (b)

New business
In-force business

With-profits and other business:
Risk discount rate:*
New business
In-force business

Pre-tax expected 15-year/long-term nominal rates of investment return: note (b)

Overseas equities
Property
15-year gilt yield
Corporate bonds

Expected 15-year/long-term rate of inflation
Equity risk premium

31 Dec 2016 % 31 Dec 2015 %

3.9
4.5

3.0
2.8

4.7
4.9

5.7
7.4

3.5
3.5

5.6
5.7

6.2 to 9.4
4.5
1.7
3.5
3.6
4.0

6.3 to 9.4
5.2
2.4
4.1
3.1
4.0

* The risk discount rates for with-profits and other business shown above represents a weighted average total of the rates applied to determine the present value of future cash flows, 

including a portion of future with-profits business shareholders’ transfers recognised in net worth. 

Notes
(a) 

(b) 

For shareholder-backed annuity business, the movements in the pre-tax long-term nominal rates of return and risk discount rates for new and in-force businesses reflect the effect 
of changes in asset yields (based on average yields for new business).
The table below shows the pattern of the UK risk-free Solvency II spot yield curve at the end of 31 December 2016:

31 Dec 2016 

Year

Risk-free rate (%)

1

0.4

5

0.7

10

1.1

15

1.3

20

1.3

Stochastic assumptions
Details are given below of the key characteristics of the models used to determine the time value of the financial options and guarantees 
as referred to in note 14(a)(iv).

(iv) Asia operations
 — The stochastic cost of guarantees is primarily of significance for the Hong Kong, Malaysia, Singapore and Taiwan operations;
 — The principal asset classes are government and corporate bonds;
 — The asset return models are similar to the models as described for UK insurance operations below; and
 — The volatility of equity returns ranges from 18 per cent to 35 per cent, and the volatility of government bond yields ranges from 

0.9 per cent to 2.3 per cent for both years.

(v) US operations (Jackson)
 — Interest rates and equity returns are projected using a log-normal generator reflecting historical market data;
 — Corporate bond returns are based on treasury yields plus a spread that reflects current market conditions; and
 — The volatility of equity returns ranges from 18 per cent to 27 per cent for both years, and the standard deviation of interest rates 

ranges from 2.3 per cent to 2.6 per cent (2015: from 2.2 per cent to 2.5 per cent).

356

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinued 
(vi) UK insurance operations
 — Interest rates are projected using a stochastic interest rate model calibrated to the current market yields;
 — Equity returns are assumed to follow a log-normal distribution;
 — The corporate bond return is calculated based on a risk-free return plus a mean-reverting spread;
 — Property returns are also modelled on a risk-free return plus a risk premium with a stochastic process reflecting total property returns; 

and

 — The standard deviation of equities and property ranges from 15 per cent to 20 per cent for both years.

Operating assumptions
Best estimate assumptions
Best estimate assumptions are used for the cash flow projections, where best estimate is defined as the mean of the distribution of future 
possible outcomes. The assumptions are reviewed actively and changes are made when evidence exists that material changes in future 
experience are reasonably certain.

Assumptions required in the calculation of the value of options and guarantees, for example relating to volatilities and correlations, or 
dynamic algorithms linking liabilities to assets, have been set equal to the best estimates and, wherever material and practical, reflect any 
dynamic relationships between the assumptions and the stochastic variables. 

Demographic assumptions
Persistency, mortality and morbidity assumptions are based on an analysis of recent experience, but also reflect expected future 
experience. Where relevant, when calculating the time value of financial options and guarantees, policyholder withdrawal rates vary in 
line with the emerging investment conditions according to management’s expectations.

Expense assumptions
Expense levels, including those of service companies that support the Group’s long-term business operations, are based on internal 
expense analysis investigations and are appropriately allocated to acquisition of new business and renewal of in-force business. 
Exceptional expenses are identified and reported separately. For mature business, it is Prudential’s policy not to take credit for future cost 
reduction programmes until the savings have been delivered. For businesses which are currently sub-scale (China, Malaysia Takaful and 
Taiwan), expense overruns are reported where these are expected to be short-lived.

For Asia operations, the expenses comprise costs borne directly and recharged costs from the Asia regional head office, that are 
attributable to covered business. The assumed future expenses for these operations also include projections of these future recharges. 
Development expenses are charged as incurred.

Corporate expenditure, which is included in other income and expenditure, comprises:

 — Expenditure for Group head office, to the extent not allocated to the PAC with-profits funds, together with Solvency II implementation 

and restructuring costs, which are charged to the EEV basis results as incurred; and

 — Expenditure of the Asia regional head office that is not allocated to the covered business or asset management operations which is 
charged as incurred. These costs are primarily for corporate-related activities and are included within corporate expenditure. 

Tax rates
The assumed long-term effective tax rates for operations reflect the incidence of taxable profits and losses in the projected cash flows as 
explained in note 14(a)(x).

The local standard corporate tax rates applicable for the most significant operations for 2016 and 2015 are as follows:

Standard corporate tax rates

 %

Asia operations:
Hong Kong
Indonesia
Malaysia 
Singapore
US operations
UK operations*

16.5 per cent on 5 per cent of premium income
25.0
2015: 25.0; from 2016: 24.0
17.0
35.0
2015: 20.0; from 2017: 19.0; from 2020: 17.0 

* The Finance Bill included a reduction in the UK corporate tax rate from 18 per cent to 17 per cent effective from 1 April 2020. The impact of this reduction on the UK in-force business is 

shown in note 5(iv)(b).

357

www.prudential.co.ukAnnualReport2016  Prudential plc					06		European	Embedded	Value	(EEV)	basis	results16 New business premiums and contributions note (i)

Group insurance operations
Asia†
US
UK‡

Group total excluding UK bulk annuities†
UK bulk annuities‡

Group total†

Asia insurance operations
Cambodia
Hong Kong
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam

SE Asia operations including 
Hong Kong
China note (ii)
Taiwan
India note (iii)

Total Asia insurance operations†

US insurance operations
Variable annuities 
Elite Access (variable annuity)
Fixed annuities
Fixed index annuities
Wholesale

Total US insurance operations

Single premiums

Regular premiums

Annual premium and 
contribution 
equivalents (APE)
note 14(a)(ii)

 Present value of new 
business premiums 
(PVNBP)*
note 14(a)(ii)

2016  £m

2015  £m

2016  £m

2015  £m

2016  £m

2015  £m

2016  £m

2015  £m

2,397
15,608
9,836

27,841
–

1,938
 17,286 
 6,955 

26,179
 1,508 

27,841

27,687

 – 
1,140
236
110
91
523
80
6

2,186
124
36
51

2,397

 – 
 546 
 230 
 100 
 146 
 454 
 69 
 6 

 1,551 
 308 
 45 
 34 

1,938 

3,359
–
177

3,536
–

3,536

14
1,798
255
233
61
299
81
115

2,856
187
146
170

3,359

10,653
2,056
555
508
1,836

 11,977 
 3,144 
 477 
 458 
 1,230 

15,608

 17,286 

 – 
 – 
 – 
 – 
 – 

–

2,518
 – 
 179 

2,697
 – 

2,697

 8 
 1,158 
 303 
 201 
 44 
 264 
 88 
 82 

 2,148 
 111 
 127 
 132 

 2,518 

 – 
 – 
 – 
 – 
 – 

 – 

3,599
1,561
1,160

6,320
–

6,320

14
1,912
279
244
70
351
89
116

3,075
199
150
175

3,599

1,065
206
55
51
184

2,712
 1,729 
874

5,315
 151 

19,271
15,608
10,513

45,392
–

14,428
 17,286 
7,561

39,275
 1,508 

5,466

45,392

40,783

 8 
 1,213 
 326 
 211 
 59 
 309 
 95 
 83 

 2,304 
 142 
 131 
 135 

66
10,930
1,048
1,352
278
2,627
404
519

17,224
880
499
668

 38 
 7,007 
 1,224 
 1,208 
 287 
 2,230 
 422 
 343 

 12,759 
 739 
 442 
 488 

 2,712 

19,271

14,428 

 1,198 
 314 
 48 
 46 
 123 

10,653
2,056
555
508
1,836

 11,977 
 3,144 
 477 
 458 
 1,230 

1,561

 1,729 

15,608

 17,286 

358

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinuedSingle premiums

Regular premiums

Annual premium and 
contribution 
equivalents (APE)
note 14(a)(ii)

 Present value of new 
business premiums 
(PVNBP)*
note 14(a)(ii)

2016  £m

2015  £m

2016  £m

2015  £m

2016  £m

2015  £m

2016  £m

2015  £m

UK and Europe insurance operations
Individual annuities
Bonds
Corporate pensions
Individual pensions
Income drawdown
Other products

Total retail
Wholesale

546
3,834
110
2,532
1,649
1,165

9,836
–

 565 
 3,327 
 175 
 1,185 
 1,024 
 679 

 6,955 
 1,508 

Total UK and Europe insurance operations

9,836

 8,463 

 – 
 – 
121
35
 – 
21

177
–

177

 – 
 – 
 135 
 32 
 – 
 12 

 179 
 – 

 179 

55
384
132
289
165
135

1,160
–

 57 
 333 
 152 
 150 
 102 
 80 

 874 
 151 

546
3,835
479
2,681
1,649
1,323

10,513
–

 565 
 3,328 
 600 
 1,295 
 1,024 
 749 

 7,561 
 1,508 

1,160

 1,025 

10,513

 9,069 

Group total†

27,841

27,687

3,536

2,697

6,320

5,466

45,392

40,783

Group total excluding UK bulk annuities†

27,841

26,179

3,536

2,697

6,320

5,315

45,392

39,275

* For 2016, the risk discount rates used to calculate PVNBP for UK insurance operations are on a basis that reflects the Solvency II regime effective on 1 January 2016 (see note 2 for details). 

The 2015 comparative results for UK insurance operations reflect the Solvency I basis being the regime applicable for the year. 

† The new business premiums and contributions exclude the results attributable to the held for sale Korea life business (see note 17 for details). The 2015 comparatives have been similarly 

adjusted.

‡ Following Prudential’s withdrawal from the UK bulk annuity market, the 2015 comparative results for UK bulk annuities new business have been presented separately. 

Notes
(i)  

The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting period that have the potential to generate profits for 
shareholders. The amounts shown are not, and not intended to be, reflective of premium income recorded in the IFRS income statement. A reconciliation of APE and gross earned 
premiums on an IFRS basis is provided in Note II(i) within the unaudited financial information.

(ii)   New business in China is included at Prudential’s 50 per cent interest in the China life operation.
(iii)   New business in India is included at Prudential’s 26 per cent interest in the India life operation.

359

www.prudential.co.ukAnnualReport2016  Prudential plc					06		European	Embedded	Value	(EEV)	basis	results17 Agreement to sell Korea life business

In November 2016, the Group reached an agreement to sell the life insurance subsidiary in Korea, PCA Life Insurance, to Mirae Asset Life 
Insurance for KRW 170 billion (£114 million at 31 December 2016 closing exchange rate). Completion of the transaction is subject to 
regulatory approval. 

Consistent with the classification of the business as held for sale for IFRS reporting, the EEV carrying value has been set to £105 million 

at 31 December 2016, representing the estimated proceeds, net of £9 million of related expenses. 

In order to facilitate comparisons of the Group’s retained businesses, the EEV basis operating profit excludes the contribution from the 

Korea life business. The 2015 comparative results have been similarly adjusted. For 2016, the post-tax result for the year of £5 million, 
including short-term fluctuations in investment returns and the effect of changes in economic assumptions, together with the 
£(415) million adjustment to the carrying value have given rise to an aggregate loss of £(410) million. The 2015 amount of £39 million 
represents the previously reported profit after tax for this business.

The tables below show the results of the held for sale Korea life business which were included in the Group’s results for half year 2016 

Half year 
2016  £m

Full year 
2015  £m

3
3

6
(17)

(11)

(9)
3

(6)
17

11

8
33

41
(2)

39

(27)
34

7
8

15

Single 
premiums
£m

Regular
 premiums
£m

Annual 
premium and
 contribution 
equivalents
 (APE)
£m

Present value 
of new 
business 
premiums 
(PVNBP)
£m

42
182

46
123

50
141

276
780

and full year 2015.

EEV post-tax results

Operating profit
New business contribution
Profit from business in force

Non-operating loss

Total profit after tax

Underlying free surplus generated
New business contribution
Profit from business in force

Non-operating profit

Total free surplus generated

New business premiums and contributions

Half year 2016
Full year 2015

360

Prudential plc  Annual Report 2016 www.prudential.co.ukNotes on the EEV basis resultsContinuedStatement of directors’ responsibilities in respect of the European 
Embedded Value (EEV) basis supplementary information

The directors have chosen to prepare supplementary information in accordance with the 
European Embedded Value Principles dated April 2016 by the European Insurance CFO Forum 
(the EEV Principles) using the methodology and assumptions set out in the Notes on the EEV 
basis results.

When compliance with the EEV Principles 
is stated, those principles require the 
directors to prepare supplementary 
information in accordance with the 
Embedded Value Methodology (EVM) 
contained in the EEV Principles and to 
disclose and explain any non-compliance 
with the EEV guidance included in the EEV 
Principles.

In preparing the EEV supplementary 
information, the directors have:

 — Prepared the supplementary 

information in accordance with the EEV 
Principles; 

 — Identified and described the business 

covered by the EVM;

 — Applied the EVM consistently to the 

covered business;

 — Determined assumptions on a realistic 

basis, having regard to past, current and 
expected future experience and to any 
relevant external data, and then applied 
them consistently;

 — Made estimates that are reasonable and 

consistent; and

 — Described the basis on which business 
that is not covered business has been 
included in the supplementary 
information, including any material 
departures from the accounting 
framework applicable to the Group’s 
financial statements.

361

www.prudential.co.ukAnnualReport2016  Prudential plc					06		European	Embedded	Value	(EEV)	basis	resultsIndependent auditor’s report to Prudential plc on the European 
Embedded Value (EEV) basis supplementary information

The purpose of this report and 
restrictions on its use by persons 
other than the Company 
This report is made solely to the Company 
in accordance with the terms of our 
engagement. Our audit work has been 
undertaken so that we might state to the 
Company those matters we have been 
engaged to state in this report and for no 
other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company for our audit work, for this 
report, or for the opinions we have formed.

Rees Aronson

for and on behalf of KPMG LLP 
Chartered Accountants 
London

13 March 2017

Opinions and conclusions arising 
from our audit

Our opinion on the EEV basis 
supplementary information is 
unmodified
We have audited the EEV basis 
supplementary information of 
Prudential plc (the Company) for the 
year ended 31 December 2016 set out in 
the EEV basis results and Notes on the EEV 
basis results pages. The EEV basis 
supplementary information should be read 
in conjunction with the Group financial 
statements.

In our opinion, the EEV basis 
supplementary information of the 
Company for the year ended 31 December 
2016 has been properly prepared, in all 
material respects, in accordance with the 
European Embedded Value Principles 
dated April 2016 by the European 
Insurance CFO Forum (the EEV Principles) 
using the methodology and assumptions 
set out in the Notes on the EEV basis 
results.

This report is made solely to the Company 
in accordance with the terms of our 
engagement. Our audit work has been 
undertaken so that we might state to the 
Company those matters we have been 
engaged to state in this report and for no 
other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company for our audit work, for this 
report, or for the opinions we have formed. 

Respective responsibilities of 
directors and auditor
As explained more fully in the Directors’ 
responsibilities statement set out on 
page 361, the Directors have accepted 
responsibility for the preparation of the 
supplementary information on the EEV 
basis in accordance with the EEV 
Principles. 

Our responsibility is to audit, and express 
an opinion on, the supplementary 
information in accordance with the terms of 
our engagement and in accordance with 
International Standards on Auditing (UK 
and Ireland). Those standards require us to 
comply with the Auditing Practices Board’s 
Ethical Standards for Auditors.

Scope of an audit of financial 
statements performed in 
accordance with ISAs (UK and 
Ireland)
A description of the scope of an audit of 
financial statements is provided on our 
website at www.kpmg.com/uk/
auditscopeukco2014a. This report is made 
subject to important explanations 
regarding our responsibilities, as published 
on that website, which are incorporated 
into this report as if set out in full and 
should be read to provide an 
understanding of the purpose of this 
report, the work we have undertaken and 
the basis of our opinions.

362

Prudential plc  Annual Report 2016 www.prudential.co.uk07 

Additional information

364 Index to the additional unaudited financial information 
392 Risk factors
402 Shareholder information
405 How to contact us

						07		Additional	informationIndex to the additional unaudited financial information 

I.  IFRS profit and loss information
365 

a 

372 
373 

374 

b 
c 

d 

 Analysis of long-term insurance business pre-tax IFRS  
operating profit based on longer-term investment returns 
by driver
 Asia operations – analysis of IFRS operating profit by territory
 Analysis of asset management operating profit based on 
longer-term investment returns
 Contribution to UK Life financial metrics from specific 
management actions undertaken to position the balance 
sheet more efficiently under the new Solvency II regime

II.  Other information
375 
376 
377 
381 

a 
b 
c 
d 

Holding company cash flow
Funds under management
Solvency II capital position at 31 December 2016
 Reconciliation of expected transfer of value of in-force 
business (VIF) and required capital to free surplus
Foreign currency source of key metrics
Option schemes
Selected historical financial information of Prudential
Reconciliation between IFRS and EEV shareholders’ funds
 Reconciliation of APE new business sales to earned premiums

386 
387 
389 
391 
391 

e 
f 
g 
h 
i 

364

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial information

I IFRS profit and loss information

I(a) Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term 
investment returns by driver
This schedule classifies the Group’s pre-tax operating earnings from long-term insurance operations into the underlying drivers of those 
profits, using the following categories:

 — Spread income represents the difference between net investment income (or premium income in the case of the UK annuities new 
business) and amounts credited to certain policyholder accounts. It excludes the operating investment return on shareholder net 
assets, which has been separately disclosed as expected return on shareholder assets.

 — Fee income represents profits driven by net investment performance, being asset management fees that vary with the size of the 

underlying policyholder funds net of investment management expenses.

 — With-profits business represents the gross of tax shareholders’ transfer from the with-profits fund for the year.
 — Insurance margin primarily represents profits derived from the insurance risks of mortality and morbidity.
 — Margin on revenues primarily represents amounts deducted from premiums to cover acquisition costs and administration expenses.
 — Acquisition costs and administration expenses represent expenses incurred in the year attributable to shareholders. It excludes items 
such as restructuring costs and Solvency II costs which are not included in the segment profit for insurance, as well as items that are 
more appropriately included in other sources of earnings lines (eg investment expenses are netted against investment income as part 
of spread income or fee income as appropriate). 

 — DAC adjustments comprise DAC amortisation for the year, excluding amounts related to short-term fluctuations in investment 

returns, net of costs deferred in respect of new business.

Analysis of pre-tax IFRS operating profit by source and margin analysis of Group long-term 
insurance business
The following analysis expresses certain of the Group’s sources of operating profit as a margin of policyholder liabilities or other suitable 
driver. Details on the calculation of the Group’s average policyholder liability balances are given in note (iv) at the end of this section. 

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses 
DAC adjustments note (v)

Expected return on shareholder assets

Longevity reinsurance and other management 

actions to improve solvency

Provision for review of past annuity sales

Long-term business operating profit based 
on longer-term investment returns

See notes at the end of this section.

Average
liability
note (iv)

83,054
139,451
118,334

Total
bps
note (ii)

141
156
27

6,320
229,477

(36)%
(85)

Asia
note (vi) 

192
174
48
1,040
1,919

(1,285)
(832)
148
99

1,503

US 

802
1,942
–
888
–

(877)
(959)
244
12

2,052

2016  £m

UK 

177
59
269
63
207

(89)
(152)
(2)
110

642

332
(175)

Total

1,171
2,175
317
1,991
2,126

(2,251)
(1,943)
390
221

4,197

332
(175)

1,503

2,052

799

4,354

365

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationI IFRS profit and loss information continued

I(a) Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term 
investment returns by driver continued

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses 
DAC adjustments note (v)

Expected return on shareholder assets

Longevity reinsurance and other management 

actions to improve solvency

Long-term business operating profit based 
on longer-term investment returns 

See notes at the end of this section.

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses 
DAC adjustments note (v)

Expected return on shareholder assets

 Longevity reinsurance and other management 

actions to improve solvency

Long-term business operating profit based 
on longer-term investment returns 

See notes at the end of this section.

Average
liability
note (iv)

72,900
123,232
106,749

Total
bps
note(ii)

158
153
29

5,466
203,664

(38)%
(81)

Average
liability
note (iv)

78,026
135,717
108,551

Total
bps
note (ii)

162
156
29

5,995
222,250

(39)%
(82)

Asia 
note (vi)

149
154
45
756
1,643

(1,075)
(669)
97
71

1,171

US 

746
1,672
–
796
–

(939)
(828)
218
26

1,691

2015 AER  £m

UK 

258
62
269
119
179

(86)
(159)
(2)
127

767

400

Total

1,153
1,888
314
1,671
1,822

(2,100)
(1,656)
313
224

3,629

400

1,171

1,691

1,167

4,029

Asia 
note (vI)

164
170
50
841
1,821

(1,194)
(736)
108
79

1,303

US 

845
1,886
–
898
–

(1,059)
(934)
246
26

1,908

2015 CER  £m
note (iii) 

UK 

258
62
269
119
179

(86)
(159)
(2)
127

767

400

Total

1,267
2,118
319
1,858
2,000

(2,339)
(1,829)
352
232

3,978

400

1,303

1,908

1,167

4,378

366

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinuedMargin analysis of long-term insurance business – Asia

2016

Average
liability
note (iv)
£m 

13,299
15,643
22,823

Margin
note (ii)
bps 

144
111
21

Profit
£m 

192
174
48
1,040
1,919

(1,285)

3,599
(832) 28,942
148

(36)%

(287)

99

Long-term business

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses
DAC adjustments note (v)

Expected return on  

shareholder assets

Operating profit based on 

longer-term investment return

1,503

See notes at the end of this section.

Analysis of Asia operating profit drivers:

Asia
note (vi)

2015 AER

Average
liability
note (iv)
£m 

10,428
13,940
17,446

Margin
note (ii)
bps 

143
110
26

2,712
24,368

(40)%
(274)

Profit
£m 

149
154
45
756
1,643

(1,075)
(669)
97

71

1,171

2015 CER 
note (iii)

Average
liability
note (iv)
£m 

11,466
14,944
19,247

Margin
note (ii)
bps 

143
114
26

3,020
26,410

(40)%
(279)

Profit
£m 

164
170
50
841
1,821

(1,194)
(736)
108

79

1,303

 — Spread income increased on a constant exchange rate basis by 17 per cent to £192 million in 2016 (AER: 29 per cent), predominantly 

reflecting the growth of the Asia non-linked policyholder liabilities.

 — Fee income increased by 2 per cent on a constant exchange rate basis to £174 million in 2016 (AER: 13 per cent), broadly in line with 

the increase in movement in average unit-linked liabilities.

 — Insurance margin increased on a constant exchange rate basis by 24 per cent to £1,040 million in 2016 (AER: 38 per cent), primarily 
reflecting the continued growth of the in-force book, which contains a relatively high proportion of risk-based products. Insurance 
margin includes non-recurring items of £49 million (2015: £17 million on CER basis; £15 million on AER basis).

 — Margin on revenues increased by £98 million on a constant exchange rate basis from £1,821 million to £1,919 million in 2016, primarily 

reflecting higher regular premium income recognised in the year.

 — Acquisition costs increased on a constant exchange rate basis by 8 per cent to £1,285 million in 2016, (AER: 19 per cent) compared to 
the 19 per cent increase in APE sales (AER: 33 per cent increase), resulting in a decrease in the acquisition costs ratio. The analysis 
above uses shareholder acquisition costs as a proportion of total APE sales. If with-profits APE sales were excluded from the 
denominator the acquisition cost ratio would become 70 per cent, which is broadly in line with the 69 per cent on a constant exchange 
rate basis in 2015. 

 — Administration expenses increased on a constant exchange rate basis by 13 per cent to £832 million in 2016 (AER: 24 per cent) as the 
business continues to expand. On a constant exchange rate basis, the administration expense ratio has increased from 279 basis 
points in 2015 to 287 basis points in 2016, the result of changes in country and product mix.

367

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I(a) Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term 
investment returns by driver continued
Margin analysis of long-term insurance business – US

2016

Average 
liability
note (iv)
£m

Profit 
£m

802

37,044
1,942 102,027

888

1,561
(877)
(959) 146,043
244
12

US

2015 AER

Average 
liability
note (iv)
£m

30,927
86,921

Margin
note (ii)
bps

241
192

Margin
note (ii)
bps

217
190

Profit 
£m

746
1,672
796

2015 CER
note (iii)

Average 
liability
note (iv)
£m

35,015
98,402

Margin
note (ii)
bps

241
192

Profit 
£m

845
1,886
898

(56)%
(66)

1,729
(939)
(828) 125,380
218
26

(54)%
(66)

(1,059)

1,950
(934) 141,924
246
26

(54)%
(66)

Long-term business

Spread income
Fee income
Insurance margin
Expenses

Acquisition costs note (i)
Administration expenses
DAC adjustments

Expected return on shareholder assets

Operating profit based on longer-term 

investment returns

2,052

See notes at the end of this section.

Analysis of US operating profit drivers: 

1,691

1,908

 — Spread income declined on a constant exchange rate basis by 5 per cent to £802 million in 2016 (AER increased by 8 per cent). The 

reported spread margin decreased to 217 basis points from 241 basis points in 2015, primarily due to lower investment yields. Spread 
income benefited from swap transactions previously entered into to more closely match the asset and liability duration. Excluding this 
effect, the spread margin would have been 153 basis points (2015 CER: 167 basis points and AER: 166 basis points).

 — Fee income increased on a constant exchange rate basis by 3 per cent to £1,942 million in 2016 (AER: 16 per cent), primarily due to 

positive net inflows from variable annuity business and fund appreciation during the second half of the year. Fee income margin has 
remained broadly in line with the prior year at 190 basis points (2015 CER and AER: 192 basis points). 

 — Insurance margin represents operating profits from insurance risks, including variable annuity guarantees and other sundry items. 

Insurance margin of £888 million in 2016 was broadly in line with last year on a constant exchange rate basis, with higher income from 
the variable annuity guarantees offset by a decline in the contribution from the closed books of acquired business. 

 — Acquisition costs, which are commissions and expenses incurred to acquire new business, including those that are not deferrable, 

have decreased by 17 per cent at a constant exchange rate basis, largely due to lower sales in 2016. 

 — Administration expenses increased to £959 million in 2016 compared to £934 million for 2015 at constant exchange rates (AER 

£828 million), primarily as a result of higher asset-based commissions . These are paid on policy anniversary dates and are treated 
as an administration expense in this analysis. Excluding these trail commissions, the resulting administration expense ratio would be 
34 basis points (2015 CER and AER: 36 basis points). 

368

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinuedAnalysis of pre-tax operating profit before and after acquisition costs and DAC adjustments

2016  £m

Acquisition costs

2015 AER  £m

Acquisition costs

2015 CER  £m
note (iii)

Acquisition costs

Other 
operating 
profits

Incurred Deferred

Total 

Other 
operating 
profits

Incurred Deferred

Total 

Other 
operating 
profits

Incurred Deferred

Total

Total operating 
profit before 
acquisition 
costs and DAC 
adjustments
Less new business 

strain

Other DAC 

adjustments 
– amortisation 
of previously 
deferred 
acquisition 
costs:
Normal
(Accelerated)/
Decelerated 

2,685

2,685

2,412

2,412

2,721

2,721

(877)

678

(199)

(939)

734

(205)

(1,059)

828

(231)

(527)

(527)

93

93

(514)

(514)

(2)

(2)

(580)

(580)

(2)

(2)

Total

2,685

(877)

244

2,052

2,412

(939)

218

1,691

2,721

(1,059)

246

1,908

Analysis of operating profit based on longer-term investment returns for US operations by product

Spread business note (a)
Fee business note (b)
Life and other business note (c)

Total insurance operations

US asset management and broker-dealer

Total US operations

2016  £m

2015  £m

323
1,523
206

2,052

(4)

2,048

AER

380
1,114
197

1,691

11

1,702

CER

428  

1,257
223

1,908

13

1,921

%

2016 
vs 
2015
AER

(15)%  
37%
5%  

21%

n/a

20%

2016
 vs 
2015
CER

(25)%
21%
(8)%

8%

n/a

7%

The analysis of operating profit based on longer-term investment returns for US operations by product represents the net profit 
generated by each line of business after allocation of costs. Broadly:

a)  Spread business is the net operating profit for fixed annuity, fixed indexed annuity and guaranteed investment contracts and 

largely comprises spread income less costs. 

b)  Fee business represents profits from variable annuity products. As well as fee income, revenue for this product line includes 

spread income from investments directed to the general account and other variable annuity fees included in insurance margin.

c)  Life and other business includes the profits from the REALIC business and other closed life books. Revenue allocated to this 
product line includes spread income and premiums and policy charges for life protection, which are included in insurance margin after 
claim costs. Insurance margin forms the vast majority of revenue.

369

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationI IFRS profit and loss information continued

I(a) Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term 
investment returns by driver continued
Margin analysis of long-term insurance business – UK

Long-term business

Spread income
Fee income
With-profits
Insurance margin
Margin on revenues

Acquisition costs note (i)
Administration expenses
DAC adjustments

Expected return on shareholder assets

Longevity reinsurance and other 

management actions to improve solvency

Provision for review of past annuity sales

Operating profit based on longer-term 

investment returns

See notes at the end of this section.

Profit 
£m 

177
59
269
63
207
(89)
(152)
(2)
110

642

332
(175)

799

UK

Margin 
note (ii)
bps 

54
27
28

(8)%

(28)

2016

Average 
liability 
note (iv)
£m 

32,711
21,781
95,511

1,160
54,492

2015 
note (v)

Average 
liability 
note (iv)
£m 

31,545
22,371
89,303

Margin 
note (ii)
bps 

82
28
30

1,025
53,916

(8)%
(29)

Profit 
£m 

258
62
269
119
179
(86)
(159)
(2)
127

767

400
–

1,167

370

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinued 
 
 
 
Analysis of UK operating profit drivers:

 — Spread income reduced from £258 million in 2015 to £177 million in 2016, mainly due to lower annuity sales. Spread income has two 

components: 
 – A contribution from new annuity business which was lower at £41 million in 2016 compared to £123 million in 2015, as we withdrew 
our participation from this business. IFRS accounting (based on grandfathered GAAP) permits up front recognition of a considerable 
proportion of the spread to be earned over the entire term of the new contracts. 

 – A contribution from in-force annuity and other business, which was broadly in line with last year at £136 million (2015: £135 million), 

equivalent to 42 basis points of average reserves (2015: 43 basis points).

 — Fee income principally represents asset management fees from unit-linked business, including direct investment only business to 

group pension schemes, where liability flows are driven by a small number of large single mandate transactions and fee income mostly 
arises within our UK asset management business. Excluding these schemes, the fee margin on the remaining balances was 40 basis points 
(2015: 43 basis points).

 — The lower 2016 insurance margin mainly reflects the more positive experience variance seen in 2015 compared to 2016, together with 

the fall in annual mortality profits following the extension of our longevity reinsurance programme in 2015 and 2016.

 — Margin on revenues represents premium charges for expenses and other sundry net income received by the UK.
 — Acquisition costs incurred were broadly consistent with 2015 at £89 million, equivalent to 8 per cent of total APE sales in 2016 (2015: 
8 per cent). The ratio above expresses the percentage of shareholder acquisition costs as a percentage of total APE sales. The year 
on year comparison of the ratio is therefore impacted by the level of with-profits business (where acquisition costs are funded by the 
estate) in the year and the contribution from the bulk annuities transactions in the prior year. Acquisition costs expressed as a 
percentage of shareholder-backed APE sales (excluding the bulk annuity transactions) were 37 per cent (2015: 36 per cent). 
 — The contribution from longevity reinsurance and other management actions to improve solvency during 2016 was £332 million 

(2015: £400 million). Further explanation and analysis is provided in Additional Unaudited IFRS Financial Information section I(d).
 — The 2016 provision for the cost of undertaking a review of past non-advised annuity sales and potential redress of £175 million is 

explained in note C11, ‘Provisions’.

The ratio for acquisition costs is calculated as a percentage of APE sales including with-profits sales. Acquisition costs include only those relating to shareholder-backed business. 

Notes to sources of earnings tables
(i) 
(ii)  Margin represents the operating return earned in the year as a proportion of the relevant class of policyholder liabilities excluding unallocated surplus. 
(iii) 

The 2015 comparative information has been presented at AER and CER so as to eliminate the impact of exchange translation. CER results are calculated by translating prior year 
results using the current year foreign exchange rates. All CER profit figures have been translated at current year average rates. For Asia CER average liability calculations, the 
policyholder liabilities have been translated using current year opening and closing exchange rates. For the US CER average liability calculations, the policyholder liabilities have 
been translated at the current year month end closing exchange rates. See also Note A1. 
For UK and Asia, opening and closing policyholder liabilities have been used to derive an average balance for the year, as a proxy for average balances throughout the year. The 
calculation of average liabilities for Jackson is generally derived from month end balances throughout the year, as opposed to opening and closing balances only. In 2016, given the 
significant equity market fluctuations in certain months during the year, average liabilities for fee income in Jackson have been calculated using daily balances instead of month end 
balances in order to provide a more meaningful analysis of the fee income, which is charged on the daily account balance. The 2015 average liabilities for fee income in Jackson have 
been calculated based on average of month end balances. The alternative use of the daily balances to calculate the average would have resulted in no change to the margin on the 
CER basis. Average liabilities for spread income are based on the general account liabilities to which spread income attaches. Average liabilities used to calculate the administration 
expense margin exclude the REALIC liabilities reinsured to third parties prior to the acquisition by Jackson. Average liabilities are adjusted for business acquisitions and disposals in 
the year. 
The DAC adjustments contain a credit of £28 million in respect of joint ventures and associate in 2016 (2015: AER credit of £3 million).
In order to show the Asia long-term business on a comparable basis, the 2015 comparative results exclude the contribution from the held for sale Korea life business.

(iv) 

(v) 
(vi) 

371

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationI IFRS profit and loss information continued

I(b) Asia operations – analysis of IFRS operating profit by territory
Operating profit based on longer-term investment returns for Asia operations is analysed as follows:

2016  £m 

AER
 2015  £m

CER
2015  £m

2015 AER
vs 2016

2015 CER
vs 2016

Hong Kong
Indonesia
Malaysia 
Philippines
Singapore
Thailand
Vietnam

South-east Asia operations including Hong Kong
China
Taiwan
Other
Non-recurrent items note (ii)

Total insurance operations note (i),(iii)
Development expenses

Total long-term business operating profit
Eastspring Investments 

Total Asia operations note (iii)

238
428
147
38
235
92
114

1,292
64
35
49
67

1,507
(4)

1,503
141

1,644

150
356
120
32
204
70
86

1,018
32
25
38
62

1,175
(4)

1,171
115

1,286

170
404
128
35
229
76
94

1,136
35
28
42
66

1,307
(4)

1,303
128

1,431

59%
20%
23%
19%
15%
31%
33%

27%
100%
40%
29%
8%

28%
0%

28%
23%

28%

Notes
(i) 

Analysis of operating profit between new and in-force business.
The result for insurance operations comprises amounts in respect of new business and business in force as follows:

New business strain*
Business in force
Non-recurrent items note (ii)

Total

2016  £m

2015  £m

(29)
1,469
67

1,507

AER

5
1,108
62

1,175

40%
6%
15%
9%
3%
21%
21%

14%
83%
25%
17%
2%

15%
0%

15%
10%

15%

CER

7
1,234
66

1,307

* The IFRS new business strain corresponds to approximately (0.8) per cent of new business APE premiums for 2016 (2015: approximately 0.2 per cent of new business APE). 

The strain reflects the aggregate of the pre-tax regulatory basis strain to net worth after IFRS adjustments for deferral of acquisition costs and deferred income where appropriate.

(ii)  Other non-recurrent items of £67 million in 2016 (2015: £62 million) represent a number of items, including a gain from entering into a reinsurance contract in the year. 
(iii) 

In order to show the Asia long-term business on a comparable basis, the 2015 comparative results exclude the contribution from the held for sale Korea life business.

372

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinued 
 
I(c) Analysis of asset management operating profit based on longer-term investment returns 

Operating income before performance-related fees
Performance-related fees

Operating income (net of commission) note (i)
Operating expense note (i)
Share of associate’s results
Group’s share of tax on joint ventures’ operating profit

Operating profit based on longer-term investment returns

Eastspring
 Investments
note (ii)

2016  £m

Prudential
Capital

353
7

360
(198)
–
(21)

141

118
–

118
(91)
–
–

27

M&G
note (ii)

923
33

956
(544)
13
–

425

Average funds under management
Margin based on operating income*
Cost/income ratio†

£250.4bn
37bps
59%

£109.0bn
32bps
56%

M&G
note (ii)

Eastspring
 Investments
note (ii)

2015  £m

Prudential
Capital

Operating income before performance-related fees
Performance-related fees

Operating income (net of commission) note (i)
Operating expense note (i)
Share of associate’s results
Group’s share of tax on joint ventures’ operating profit

Operating profit based on longer-term investment returns

Average funds under management
Margin based on operating income*
Cost/income ratio†

939
22

961
(533)
14
–

442

304
3

307
(176)
–
(16)

115

£252.5bn
37bps
57%

£85.1bn
36bps
58%

118
–

118
(99)
–
–

19

US

235
–

235
(239)
–
–

(4)

US

321
–

321
(310)

11

Total

1,629
40

1,669
(1,072)
13
(21)

589

Total

1,682
25

1,707
(1,118)
14
(16)

587

Notes
(i) 

Operating income and expense includes the Group’s share of contribution from joint ventures (but excludes any contribution from associates). In the income statement as shown 
in note B2 of the IFRS financial statements, these amounts are netted and tax deducted and shown as a single amount.

(ii)  M&G and Eastspring Investments can be further analysed as follows:

2016

2015

2016

2015

M&G

Operating income before performance-related fees

Margin
 of FUM*
bps 

86

87

Institu-
tional‡
£m 

419

357

Margin
 of FUM*
bps 

22

19

Eastspring Investments

Operating income before performance-related fees

Margin
 of FUM*
bps 

58

61

Institu-
tional‡
£m 

142

116

Margin
 of FUM*
bps 

20

21

Total
£m 

923

939

Total
£m 

353

304

Retail
£m 

504

582

Retail
£m 

211

188

Margin
 of FUM*
bps 

37

37

Margin
 of FUM*
bps 

32

36

* Margin represents operating income before performance-related fees as a proportion of the related funds under management (FUM). Monthly closing internal and external funds 

managed by the respective entity have been used to derive the average. Any funds held by the Group’s insurance operations that are managed by third parties outside of the 
Prudential Group are excluded from these amounts.

† Cost/income ratio represents cost as a percentage of operating income before performance-related fees. 
‡ Institutional includes internal funds.

373

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	information 
I IFRS profit and loss information continued

I(d) Contribution to UK Life financial metrics from specific management actions undertaken to position 
the balance sheet more efficiently under the new Solvency II regime
During 2016 management actions were taken to improve the solvency of UK insurance operations and to mitigate market risks. 
These actions included extending the reinsurance of longevity risk to cover a further £5.4 billion of IFRS annuity liabilities. As at 
31 December 2016, the total IFRS annuity liabilities subject to longevity reinsurance were £14.4 billion. Management actions also 
repositioned the fixed income asset portfolio to improve the trade-off between yield and credit risk and to increase the proportion of the 
annuity business that benefits from the matching adjustment under Solvency II. 

During 2015, longevity risk of £6.4 billion on a Pillar 1 basis was reinsured. In addition, a number of other management actions were 

also taken to reposition the fixed income portfolio and improve matching adjustment efficiency. 

The effect of these actions on the UK’s long-term IFRS operating profit, underlying free surplus generation and EEV operating profit 

is shown in the tables below. 

IFRS operating profit of UK long-term business

Shareholder-backed annuity new business:

Retail
Bulks

In-force business:

Longevity reinsurance transactions
Other management actions to improve solvency
Provision for the review of past annuity sales

With-profits and other in-force

Total Life IFRS operating profit

Underlying free surplus generation of UK long-term business*

Expected in-force and return on net worth
Longevity reinsurance transactions
Other management actions to improve solvency
Provision for the review of past annuity sales

Changes in operating assumptions, experience variances and Solvency II 

and other restructuring costs

Underlying free surplus generated from in-force business
New business strain
Total underlying free surplus generation

EEV post-tax operating profit of UK long-term businesses*

Unwind of discount and other expected return
Longevity reinsurance transactions
Other management actions to improve solvency
Provision for the review of past annuity sales

Changes in operating assumptions and experience variances

Operating profit from in-force business
New business profit:
Shareholder-backed annuity
Other products

Total post-tax Life EEV operating profit

First half
2016  £m

Second half
2016  £m

Full year
2016  £m

Full year
2015  £m

27
–
27

66
74
–
140
306

473

14
–
14

131
61
(175)
17
295

326

41
–
41

197
135
(175)
157
601

799

34
89
123

231
169
–
400
644

1,167

First half
2016  £m

Second half
2016  £m

Full year
2016  £m

Full year
2015  £m

334
53
137
–
190

31

555
(56)
499

359
73
88
(145)
16

(23)

352
(73)
279

693
126
225
(145)
206

8

907
(129)
778

620
200
75
–
275

(17)

878
(65)
813

First half
2016  £m

Second half
2016  £m

Full year
2016  £m

Full year
2015  £m

205
(10)
41
–
31
23

259

17
108
125

384

240
(80)
69
(145)
(156)
32

116

15
128
143

259

445
(90)
110
(145)
(125)
55

375

32
236
268

643

488
(134)
75
–
(59)
116

545

148
170
318

863

*The 2016 results for the UK insurance operations have been prepared on a basis that reflects the Solvency II regime effective from 1 January 2016. The 2015 comparative results for UK 

insurance operations reflect the Solvency I basis being the regime applicable for the year.

374

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinuedII Other information

II(a) Holding company cash flow*

Net cash remitted by business units:
UK life net remittances to the Group

With-profits remittance
Shareholder-backed business remittance

Other UK paid to the Group

Total UK net remittances to the Group

US remittances to the Group

Asia net remittances to the Group

Asia paid to the Group:
Long-term business
Other operations

Group invested in Asia:
Long-term business
Other operations (including funding of regional head office costs)

Total Asia net remittances to the Group

M&G remittances to the Group
PruCap remittances to the Group

Net remittances to the Group from business units1
Net interest paid
Tax received
Corporate activities

Total central outflows

Operating holding company cash flow before dividend
Dividend paid 

Operating holding company cash flow after dividend*

Non-operating net cash flow2

Total holding company cash flow

Cash and short-term investments at beginning of year
Foreign exchange movements

Cash and short-term investments at end of year3

2016  £m

2015  £m

215
85

300
147

447

420

546
81

627

(10)
(101)

(111)

516

290
45

1,718
(333)
132
(215)

(416)

1,302
(1,267)

35

335

370
2,173
83

2,626

201
100

301
30

331

470

494
74

568

(5)
(96)

(101)

467

302
55

1,625
(290)
145
(209)

(354)

1,271
(974)

297

376

673
1,480
20

2,173

*The holding company cash flow differs from the IFRS cash flow statement, which includes all cash flows in the period including those relating to both policyholder and shareholder funds. 

The holding company cash flow is therefore a more meaningful indication of the Group’s central liquidity.

1 
2 
3 

Net cash remittances comprise dividends and other transfers from business units that are reflective of emerging earnings and capital generation.
Non-operating net cash flow principally relates to the issue of subordinated debt less the repayment of debt and payments for distribution rights.
Including central finance subsidiaries.

375

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationII Other information continued

II(b) Funds under management
(a) Summary

Business area:

Asia operations
US operations
UK operations

Prudential Group funds under management note (i)
External funds note (ii)

Total funds under management

Notes
(i) 

Prudential Group funds under management comprise:

Total investments per the consolidated statement of financial position
Less: investments in joint ventures and associates accounted for using the equity method
Investment properties which are held for sale or occupied by the Group (included in other IFRS captions)
Internally managed funds held in joint ventures

Prudential Group funds under management

2016  £bn

2015  £bn

69.6
173.3
185.0

427.9
171.4

599.3

54.0
134.6
168.4

357.0
151.6

508.6

2016  £bn

2015  £bn

421.7
(1.2)
0.4
7.0

427.9

352.0
(1.0)
0.4
5.6

357.0

(ii) 

External funds shown above as at 31 December 2016 of £171.4 billion (2015: £151.6 billion) comprise £182.5 billion (2015: £162.7 billion) of funds managed by M&G and Eastspring 
Investments as shown in note (b) below less £11.1 billion (2015: £11.1 billion) that are classified within Prudential Group’s funds. 

(b) Investment products – external funds under management

1 January
Market gross inflows
Redemptions
Market exchange translation and other 

movements

31 December

2016  £m

2015  £m

Eastspring
Investments
note

36,287
164,004
(161,766)

M&G

126,405
22,841
(30,931)

Group
total

Eastspring
Investments
note

162,692
186,845
(192,697)

30,133
110,396
(103,360)

M&G

137,047
33,626
(40,634)

Group
total

167,180
144,022
(143,994)

7,231

18,448

25,679

(882)

(3,634)

(4,516)

45,756

136,763

182,519

36,287

126,405

162,692

Note
The £182.5 billion (2015: £162.7 billion) investment products comprise £174.8 billion (2015: £156.7 billion) plus Asia Money Market Funds of £7.7 billion (2015: £6.0 billion).

(c) M&G and Eastspring Investments – total funds under management

External funds under management
Internal funds under management

Total funds under management

Eastspring Investments

M&G

2016  £bn
note

2015  £bn
note

2016  £bn

2015  £bn

45.7
72.2

117.9

36.3
52.8

89.1

136.8
128.1

264.9

126.4
119.7

246.1

Note
The external funds under management for Eastspring Investments include Asia Money Market Funds at 31 December 2016 of £7.7 billion (2015: £6.0 billion).

376

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinuedII(c) Solvency II capital position at 31 December 2016
The estimated Group shareholder Solvency II surplus at 31 December 2016 was £12.5 billion, before allowing for payment of the 2016 
second interim ordinary dividend and after allowing for recalculation of transitional measures as at 31 December 2016. 

Estimated Group shareholder Solvency II capital position*

Own Funds
Solvency Capital Requirement
Surplus
Solvency ratio

31 Dec
2016  £bn

31 Dec
2015  £bn

24.8
12.3
12.5
201%

20.1
10.4
9.7
193%

* The Group shareholder capital position excludes the contribution to Own Funds and the Solvency Capital Requirement from ring-fenced With-Profit Funds and staff pension schemes 
in surplus. The 31 December 2016 estimated solvency position includes the impact of recalculated transitionals at the valuation date which has reduced the Group shareholder surplus 
from £12.9 billion to £12.5 billion.

In accordance with Solvency II requirements, these results allow for:

 — Capital in Jackson in excess of 250 per cent of the US local Risk Based Capital requirement. As agreed with the Prudential Regulation 

Authority, this is incorporated in the result above as follows:
 – Own funds: represents Jackson’s local US Risk Based available capital less 100 per cent of the US Risk Based Capital requirement 

(Company Action Level);

 – Solvency Capital Requirement: represents 150 per cent of Jackson’s local US Risk Based Capital requirement (Company Action 

Level); and

 – No diversification benefits are taken into account between Jackson and the rest of the Group.

 — Matching adjustment for UK annuities and volatility adjustment for US dollar denominated Hong Kong with-profits business, based 
on approvals from the Prudential Regulation Authority and calibrations published by the European Insurance and Occupational 
Pensions Authority; and

 — UK transitional measures, which have been recalculated at the valuation date, reducing the estimated Group shareholder surplus from 
£12.9 billion to £12.5 billion. The formal Quantitative Reporting Templates (Solvency II regulatory templates) will include transitional 
measures without this recalculation. 

The Group shareholder Solvency II capital position excludes:

 — A portion of Solvency II surplus capital (£1.4 billion at 31 December 2016) relating to the Group’s Asian life operations, including due 

to ‘contract boundaries’;

 — The contribution to Own Funds and the Solvency Capital Requirement from ring-fenced with-profits funds in surplus (representing 
£3.7 billion of surplus capital from UK with-profits funds at 31 December 2016) and from the shareholders’ share of the estate of 
with-profits funds; and 

 — The contribution to Own Funds and the Solvency Capital Requirement from pension funds in surplus. 

It also excludes unrealised gains on certain derivative instruments taken out to protect Jackson against declines in long-term interest 
rates. At Jackson’s request, the Department of Insurance Financial Services renewed its approval to carry these instruments at book 
value in the local statutory returns for the period 31 December 2016 to 1 October 2017. At 31 December 2016, this approval had the 
effect of decreasing local statutory capital and surplus (and by extension Solvency II Own Funds and Solvency II surplus) by £0.3 billion, 
net of tax. This arrangement reflects an elective long-standing practice first put in place in 2009, which can be unwound at Jackson’s 
discretion. 

Korea is included in the Solvency II results above, pending local regulatory approval for the sale, which once complete will increase 

the shareholder Solvency II ratio by around 1 percentage point.

377

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationII Other information continued

II(c) Solvency II capital position at 31 December 2016 continued
Analysis of movement in Group capital position
A summary of the estimated movement in Group Solvency II surplus from £9.7 billion at year end 2015 to £12.5 billion at year end 2016 
is set out in the table below. The movement from the previously reported economic capital basis solvency surplus at 31 December 2014 
to the Solvency II surplus at 31 December 2015 is included for comparison.

Analysis of movement in Group shareholder surplus

Estimated Solvency II surplus at 1 January 2016/economic capital surplus at 1 January 2015

Underlying operating experience
Management actions

Operating experience

Non-operating experience (including market movements)
Other capital movements
Subordinated debt issuance 
Foreign currency translation impacts
Dividends paid
Methodology and calibration changes
Changes to Own Funds (net of transitionals) and SCR calibration strengthening
Effect of partial derecognition of Asia Solvency II surplus
Estimated Solvency II surplus at end of period

The estimated movement in Group Solvency II surplus over 2016 is driven by:

Full year 
2016  £bn

Full year 
2015  £bn

9.7
2.3
0.4

2.7

(1.1)

1.2
1.6
(1.3)

(0.3)
–
12.5

9.7
2.0
0.4

2.4

(0.6)

0.6
0.2
(1.0)

(0.2)
(1.4)
9.7

 — Operating experience of £2.7 billion: generated by in-force business and new business written in 2016 and also the impact of one-off 

management optimisations implemented in 2016; 

 — Non-operating experience of £(1.1) billion: mainly arising from negative market experience during 2016, allowing for the recalculation 

of UK transitional measures at the valuation date; 

 — Other capital movements: comprising a gain from foreign currency translation effects and the issuance of debt during 2016 offset by 

a reduction in surplus from payment of dividends; and

 — Methodology and calibration changes £(0.3) billion: reflecting model changes during 2016 and true-ups relating to opening balance 

estimates.

Analysis of Group Solvency Capital Requirements
The split of the Group’s estimated Solvency Capital Requirement by risk type including the capital requirements in respect of Jackson’s 
risk exposures based on 150 per cent of US Risk Based Capital requirements (Company Action Level) but with no diversification between 
Jackson and the rest of the Group, is as follows:

31 Dec 2016

31 Dec 2015

% of 
undiversified
Solvency 
Capital
 Requirements

% of 
diversified
Solvency 
Capital
Requirements

% of 
undiversified
Solvency 
Capital
Requirements

% of 
diversified
Solvency 
Capital
Requirements

55%
12%
25%
13%
5%
28%
5%
16%
7%
11%
6%

68%
19%
41%
7%
1%
23%
2%
19%
2%
7%
2%

55%
11%
28%
13%
3%
27%
5%
14%
8%
11%
7%

72%
16%
47%
6%
3%
20%
2%
14%
4%
7%
1%

Split of the Group’s estimated Solvency Capital Requirements 

Market

Equity
Credit
Yields (interest rates)
Other
Insurance

Mortality/morbidity
Lapse
Longevity

Operational/expense
FX translation

378

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinuedReconciliation of IFRS equity to Group Solvency II Shareholder Own Funds 

Reconciliation of IFRS equity to Group Solvency II Shareholder Own Funds

IFRS shareholders’ equity
Restate US insurance entities from IFRS onto local US statutory basis 
Remove DAC, goodwill and intangibles
Add subordinated debt 
Impact of risk margin (net of transitionals) 
Add value of shareholder transfers
Liability valuation differences 
Increase in value of net deferred tax liabilities (resulting from valuation differences above)
Other

Estimated Solvency II Shareholder Own Funds 

31 Dec 2016 
£bn

31 Dec 2015 
£bn

14.7
(2.2)
(3.8)
6.3
(3.4)
4.0
10.5
(1.3)
0.0

24.8

13.0
(1.5)
(3.7)
4.4
(2.5)
3.1
8.6
(0.9)
(0.4)

20.1

The key items of the reconciliation as at 31 December 2016 are: 

 — £2.2 billion represents the adjustment required to the Group’s shareholders’ funds in order to convert Jackson’s contribution from an 
IFRS basis to the local statutory valuation basis. This item also reflects a derecognition of Own Funds of £0.9 billion, equivalent to the 
value of 100 per cent of Risk Based Capital requirements (Company Action Level), as agreed with the Prudential Regulation Authority; 

 — £3.8 billion due to the removal of DAC, goodwill and intangibles from the IFRS balance sheet; 
 — £6.3 billion due to the addition of subordinated debt which is treated as available capital under Solvency II but as a liability under IFRS; 
 — £3.4 billion due to the inclusion of a risk margin for UK and Asia non-hedgeable risks, net of £2.5 billion transitionals, all of which are 

not applicable under IFRS; 

 — £4.0 billion due to the inclusion of the value of future shareholder transfers from with-profits business (excluding the shareholders’ 
share of the with-profits estate, for which no credit is given under Solvency II), which is excluded from the determination of the 
Group’s IFRS shareholders’ funds; 

 — £10.5 billion due to differences in insurance valuation requirements between Solvency II and IFRS, with Solvency II Own Funds 

partially capturing the value of in-force business which is excluded from IFRS; and

 — £1.3 billion due to the impact on the valuation of deferred tax assets and liabilities resulting from the other valuation differences 

noted above.

Sensitivity analysis 
The estimated sensitivity of the Group shareholder Solvency II capital position to significant changes in market conditions is as follows:

Impact of market sensitivities

Base position 
Impact of:

20% instantaneous fall in equity markets
40% fall in equity markets1
50 basis points reduction in interest rates2,3
100 basis points increase in interest rates3
100 basis points increase in credit spreads4

31 Dec 2016

31 Dec 2015

Surplus  £bn

Ratio

Surplus  £bn

12.5

201%

0.0
(1.5)
(0.6)
1.0
(1.1)

3%
(7)%
(9)%
13%
(3)%

9.7

(1.0)
(1.8)
(1.1)
1.1
(1.2)

Ratio

193%

(7)%
(14)%
(14)%
17%
(6)%

Notes
1 
2 
3 
4 

Where hedges are dynamic, rebalancing is allowed for by assuming an instantaneous 20 per cent fall followed by a further 20 per cent fall over a four-week period.
Subject to a floor of zero. 
Allowing for further transitional recalculation after the interest rate stress.
US Risk Based Capital solvency position included using a stress of 10 times expected credit defaults.

The Group is positioned to withstand significant deteriorations in market conditions and we continue to use market hedges to manage 
some of this exposure across the Group, where we believe the benefit of the protection outweighs the cost. The sensitivity analysis above 
allows for predetermined management actions and those taken to date, but does not reflect all possible management actions which could 
be taken in the future.

379

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationII Other information continued

II(c) Solvency II capital position at 31 December 2016 continued
UK Solvency II capital position1,2
On the same basis as above, the estimated UK shareholder Solvency II surplus at 31 December 2016 was £4.6 billion, after allowing for 
recalculation of transitional measures as at 31 December 2016. This relates to shareholder-backed business including future with-profits 
shareholder transfers, but excludes the shareholders’ share of the estate in line with Solvency II requirements. 

Estimated UK shareholder Solvency II capital position*

Own Funds
Solvency Capital Requirement
Surplus
Solvency ratio

31 Dec 2016 
£bn

31 Dec 2015 
£bn

12.0
7.4
4.6
163%

10.5
7.2
3.3
146%

* The UK shareholder capital position excludes the contribution to Own Funds and the Solvency Capital Requirement from ring-fenced with-profits funds and staff pension schemes 

in surplus. The estimated solvency position at 31 December 2016 includes the impact of recalculated transitionals at the valuation date which has reduced the UK shareholder surplus 
from £5.0 billion to £4.6 billion.

While the surplus position of the UK with-profits funds remains strong on a Solvency II basis, it is ring-fenced from the shareholder 
balance sheet and is therefore excluded from both the Group and the UK shareholder Solvency II surplus results. The estimated UK 
with-profits funds Solvency II surplus at 31 December 2016 was £3.7 billion, after allowing for recalculation of transitional measures 
as at 31 December 2016. 

Estimated UK with-profits Solvency II capital position 

Own funds
Solvency capital requirement
Surplus
Solvency ratio

31 Dec 2016 
£bn

31 Dec 2015 
£bn

8.4
4.7
3.7
179%

7.6
4.4
3.2
175%

Reconciliation of UK with-profits IFRS unallocated surplus to Solvency II Own Funds2
A reconciliation between the IFRS unallocated surplus and Solvency II Own Funds for UK with-profits business is as follows: 

Reconciliation of UK with-profits funds

IFRS unallocated surplus of UK with-profits funds 
Adjustments from IFRS basis to Solvency II 

Value of shareholder transfers 
Risk margin (net of transitional)
Other valuation differences

Estimated Solvency II Own Funds

31 Dec 2016
£bn

31 Dec 2015 
£bn

11.7

(2.3)
(0.7)
(0.3)
8.4

10.5

(2.1)
(0.7)
(0.1)
7.6

Annual regulatory reporting
The Group will publish its Solvency and Financial Condition Report and related quantitative templates no later than 1 July 2017. The 
templates will require us to combine the Group shareholder solvency position with those of all other ring-fenced funds across the Group. 
In combining these solvency positions, the contribution to own funds from these ring-fenced funds will be set equal to their aggregate 
solvency capital requirements, estimated at £6.2 billion (ie the solvency surplus in these ring-fenced funds will not be captured in the 
templates). There will be no impact on the reported Group Solvency II surplus.

Statement of independent review 
The methodology, assumptions and overall result have been subject to examination by KPMG LLP.

Notes
1 
2 

The UK shareholder capital position represents the consolidated capital position of the shareholder funds of The Prudential Assurance Company Ltd (PAC) and all its subsidiaries.
The UK with-profits capital position includes the PAC with-profits sub-fund, the Scottish Amicable Insurance Fund and the Defined Charge Participating Sub-Fund.

380

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinued 
II(d) Reconciliation of expected transfer of value of in-force business (VIF) and required capital to 
free surplus
The tables below show how the value of in-force business (VIF) generated by the in-force long-term business and the associated required 
capital is modelled as emerging into free surplus over the next 40 years. Although a small amount (less than 3 per cent) of the Group’s 
embedded value emerges after this date, analysis of cash flows emerging in the years shown in the tables is considered most meaningful. 
The modelled cash flows use the same methodology underpinning the Group’s embedded value reporting and so are subject to the same 
assumptions and sensitivities used to prepare our 2016 results.

In addition to showing the amounts, both discounted and undiscounted, expected to be generated from all in-force business at 
31 December 2016, the tables also present the expected future free surplus to be generated from the investment made in new business 
during 2016 over the same 40-year period.

(i) Expected transfer of value of in-force business (VIF) and required capital to free surplus

Undiscounted expected generation from 
all in-force business at 31 December* 

Undiscounted expected generation from 
new business written*

2016  £m

Expected period of emergence

Asia†

2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037-2041
2042-2046
2047-2051
2052-2056

1,320
1,247
1,202
1,167
1,142
1,122
1,122
1,098
1,076
1,050
1,001
991
958
940
921
879
859
834
821
805
3,905
3,564
3,257
2,999

US

1,446
1,279
1,273
1,281
1,282
1,152
1,116
1,067
914
865
708
597
547
424
351
321
215
162
153
118
699
–
–
–

UK

Total

Asia†

675 
669 
636 
622 
606 
591 
576 
557 
534 
508 
486 
451 
434 
409 
381 
490 
465 
438 
413 
392 
1,542 
1,053 
554 
301 

3,441 
3,195 
3,111 
3,070 
3,030 
2,865 
2,814 
2,722 
2,524 
2,423 
2,195 
2,039 
1,939 
1,773 
1,653 
1,690 
1,539 
1,434 
1,387 
1,315 
6,146 
4,617 
3,811 
3,300 

188
157
170
158
170
148
159
154
148
160
137
142
135
132
146
130
130
127
123
130
621
607
593
585

US

270
116
123
136
151
84
79
165
144
159
110
100
82
72
70
53
36
35
31
30
55
–
–
–

UK

27 
29 
29 
31 
33 
30 
29 
29
28 
27 
24 
23 
22 
21 
20 
18 
18
17 
16 
15 
65 
66 
14 
8 

Total

485 
302 
322 
325 
354 
262 
267 
348
320 
346 
271 
265 
239 
225 
236 
201 
184
179 
170 
175 
741 
673 
607 
593 

Total free surplus expected to emerge 

in the next 40 years

34,280

15,970

13,783

64,033

5,350

2,101

639

8,090

* The analysis excludes amounts incorporated into VIF at 31 December 2016 where there is no definitive timeframe for when the payments will be made or receipts received. In particular, it 

excludes the value of the shareholders’ interest in the estate. It also excludes any free surplus emerging after 2056.

† Asia operations exclude the cash flows in respect of the held for sale Korea life business.

The above amounts can be reconciled to the new business amounts as follows:

Undiscounted expected free surplus generation for years 2017 to 2056
Less: discount effect

Discounted expected free surplus generation for years 2017 to 2056
Discounted expected free surplus generation for years 2056+
Less: Free surplus investment in new business
Other items‡

Post-tax EEV new business profit

Asia

5,350
(2,968)

2,382
292
(476)
(168)

2,030

2016  £m

US

2,101
(746)

1,355
–
(298)
(267)

790

UK

639
(259)

380
1
(129)
16

268

Total

8,090
(3,973)

4,117
293
(903)
(419)

3,088

‡ Other items represent the impact of the time value of options and guarantees on new business, foreign exchange effects and other non-modelled items. Foreign exchange effects arise 

as EEV new business profit amounts are translated at average exchange rates and the expected free surplus generation uses year end closing rates.

381

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II(d) Reconciliation of expected transfer of value of in-force business (VIF) and required capital to 
free surplus continued
The undiscounted expected free surplus generation from all in-force business at 31 December 2016 shown below can be reconciled to 
the amount that was expected to be generated as at 31 December 2015 as follows:

2016
£m

2017
£m

2018
£m

2019
£m

2020
£m

2021
£m

Other
£m

Total
£m

2,621
46

2,667

2,463
55

2,518

2,383
49

2,432

2,378
45

2,423

2,388
43

2,431

2,369
48

2,417

36,173
1,350

50,775
1,636

37,523

52,411

(2,667)

–

–

–

–

–

–

(2,667)

–

–
–
–
–
–

–

(40) 

(40) 

(37) 

(35) 

(33) 

(537)

(722)

–
370
485 
11 
97 

–
355
302 
18 
128 

–
350
322 
(16) 
69 

–
354
326 
5 
(11) 

–
346
354 
(36) 
(18) 

394
5,023
6,304

394
6,798
8,093

(521)

(274) 

3,441 

3,195 

3,111 

3,070 

3,030 

48,186

64,033

2016
£m

2017
£m

2018
£m

2019
£m

2020
£m

2021
£m

Other
£m

Total
£m

1,015

962

926

905

871

889

20,640

26,208

(1,015)

–

–

–

–

–

–

(1,015)

–

–
–
–
–
–

–

(40) 

(40) 

(37) 

(35) 

(33) 

(537)

(722)

–
179
188
33
(2) 

–
172
157
34
(2) 

–
163
170
8
(7) 

–
158
158
24
(9) 

–
157
170
(23)
(18) 

358
3,737
4,507

358
4,566
5,350

(503)

(465)

1,320

1,247

1,202

1,167

1,142

28,202

34,280

2016
£m

2017
£m

2018
£m

2019
£m

2020
£m

2021
£m

Other
£m

Total
£m

1,120

991

951

970

1,018

982

6,665

12,697

(1,120)
–
–
–
–

–
191
270
(5)
(1)

–
183
116
(5)
34

–
187
123
(15)
8

–
196
136
(15)
(54)

–
189
151
(7)
(33)

–
1,286
1,305

(1,120)
2,232
2,101

153

60 

–

1,446

1,279

1,273

1,281

1,282

9,409

15,970

Group

2015 expected free surplus generation  

for years 2016 to 2055:
As previously published
Effect of Solvency II implementation†

Less: Amounts expected to be realised  

in the current year

Less: Contribution from the held for sale 

Korea life business‡

Add: Expected free surplus to be  

 generated in year 2056*
Foreign exchange differences
New business
Operating movements
Non-operating and other movements

2016 expected free surplus generation  

for years 2017 to 2056

Asia 

2015 expected free surplus generation  

for years 2016 to 2055

Less: Amounts expected to be realised  

in the current year

Less: Contribution from the held for sale  

Korea life business‡

Add: Expected free surplus to be  

generated in year 2056*
Foreign exchange differences
New business
Operating movements
Non-operating and other movements

2016 expected free surplus generation  

for years 2017 to 2056

US

2015 expected free surplus generation  

for years 2016 to 2055:

Less: Amounts expected to be realised  

in the current year

Foreign exchange differences
New business
Operating movements
Non-operating and other movements

2016 expected free surplus generation  

for years 2017 to 2056

382

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinuedUK

2015 expected free surplus generation  

for years 2016 to 2055
 As previously published

 Effect of Solvency II implementation†

Less: Amounts expected to be realised  

in the current year

Add: Expected free surplus to be  

generated in year 2056*

New business
Operating movements
Non-operating and other movements

2016 expected free surplus generation  

for years 2017 to 2056

2016
£m

2017
£m

2018
£m

2019
£m

2020
£m

2021
£m

Other
£m

Total
£m

486
46

532

(532)

–
–
–
–

–

510
55

565

–

–
27 
(17) 
100 

506
49

555

–

–
29 
(11) 
96 

503
45

548

–

–
29 
(9) 
68 

499
43

542

–

–
31 
(4) 
53 

498
48

546

–

8,868
1,350

11,870
1,636

10,218

13,506

–

(532)

–
33
(6) 
33 

36
490

(169)

36
639

134

675 

669 

636 

622 

606 

10,575

13,783

* Excluding 2016 new business.
† In order to show the cash flows for UK insurance operations on a comparable basis, the 2015 comparative results for UK insurance operations reflect the impact of the implementation of 

Solvency II at 1 January 2016 (see note 2 for details).

‡ The contribution from the Korea life business has been removed from expected free surplus generation following its reclassification as held for sale.

At 31 December 2016, the total free surplus expected to be generated over the next five years (2017 to 2021 inclusive), using the same 
assumptions and methodology as those underpinning our 2016 embedded value reporting was £15.8 billion, an increase of £3.3 billion 
from the £12.5 billion expected over an equivalent period from the end of 2015, after allowing for the effect of the implementation of 
Solvency II on the opening balance sheet. 

This increase primarily reflects the new business written in 2016, which is expected to generate £1,788 million of free surplus over the 

next five years.

At 31 December 2016, the total free surplus expected to be generated on an undiscounted basis in the next 40 years is £64.0 billion, 

up from the £52.4 billion expected at the end of 2015, after allowing for the effect of the implementation of Solvency II on the opening 
balance sheet, reflecting the effect of new business written across all three business operations of £8.1 billion and a positive foreign 
exchange translation effect of £6.8 billion. These positive effects have been offset by the negative impact of £(0.7) billion for the removal 
of the contribution from the Korea life business following its reclassification as held for sale and a £(0.3) billion net effect reflecting 
operating, market assumption changes and other items. In Asia, these include the negative impact from movements in long-term interest 
rates and other regular operating assumption changes. In the US, these mainly reflect the positive effect of higher future separate 
account growth due to the increase in interest rates and the impact of an increase in equity market returns in 2016, partially offset by the 
negative effect from the acceleration of free surplus from the contingent financing of specific US statutory reserves. In the UK, these 
mainly arise from the positive effect of higher than assumed investment returns on with-profits funds, partially offset by the negative 
effect of longevity reinsurance transactions entered into during the year. The longevity reinsurance transactions executed this year had 
the effect of accelerating the generation of future free surplus into 2016. The overall growth in the Group’s undiscounted value of free 
surplus reflects our ability to write both growing and profitable new business.

Actual underlying free surplus generated in 2016 from life business in-force at the end of 2016 was £4.0 billion including £0.8 billion of 

changes in operating assumptions and experience variances. This compares with the expected 2016 realisation at the end of 2015 of 
£2.7 billion. This can be analysed further as follows:

Transfer to free surplus in 2016
Expected return on free assets
Changes in operating assumptions and 

experience variances

Underlying free surplus generated from 

in-force life business in 2016

2016 free surplus expected to be generated  

at 31 December 2015

Asia
£m

1,157
39

14

US
£m

1,223
47

596

1,210

1,866

1,015

1,120

UK
£m

680
13

214

907

532

Total
£m

3,060
99

824

3,983

2,667

383

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationII Other information continued

II(d) Reconciliation of expected transfer of value of in-force business (VIF) and required capital to 
free surplus continued
The equivalent discounted amounts of the undiscounted expected transfers from in-force business and required capital into free surplus 
shown previously are as follows:

Expected period of emergence

2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037-2041
2042-2046
2047-2051
2052-2056

Discounted expected generation from all
in-force business at 31 December

Discounted expected generation from 
long-term 2015 new business written

2016  £m

Asia

1,262
1,113
1,007
916
843
769
724
664
612
562
508
476
436
408
381
346
322
299
282
266
1,154
853
638
473

US

UK

Total

1,371
1,141
1,069
1,009
952
803
734
658
531
477
365
292
251
185
147
131
80
61
57
43
199
–
–
–

659 
628 
572 
535 
496 
458 
423 
387
349
314 
282 
245
222 
197 
173 
218 
197 
178 
160 
148
515 
197 
129 
58

3,292 
2,882 
2,648 
2,460 
2,291 
2,030 
1,881 
1,709 
1,492 
1,353 
1,155 
1,013 
909 
790 
701 
695 
599 
538 
499 
457 
1,868 
1,050 
767 
531 

Asia

180
137
141
124
127
104
107
99
89
91
73
72
65
60
63
55
52
49
46
47
203
163
131
104

US

261
105
105
108
116
60
52
101
83
90
56
48
36
30
28
19
12
11
9
8
17
–
–
–

UK

26 
27 
27 
28 
28 
25 
23 
21
19 
17 
15 
14
12 
11 
10 
9 
8 
7 
6 
6
24 
12 
3 
2

Total

467 
269 
273 
260 
271 
189 
182 
221
191 
198 
144 
134
113 
101 
101 
83 
72 
67 
61 
61
244 
175 
134 
106 

Total discounted free surplus expected 

to emerge in the next 40 years

15,314

10,556

7,740

33,610

2,382

1,355

380

4,117

The above amounts can be reconciled to the Group’s financial statements as follows:

Discounted expected generation from all in-force business for years 2017 to 2056
Discounted expected generation from all in-force business for years after 2056

Discounted expected generation from all in-force business at 31 December 2016
Add: Free surplus of life operations held at 31 December 2016
Less: Time value of guarantees
Expected free surplus generation from the sale of Korea life business
Other non-modelled items

Total EEV for life operations

2016  £m

33,610
1,115

34,725
5,351
(998)
76
1,430

40,584

384

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinued(ii) Expected emergence of risk margin release and amortisation of transitional
The 31 December 2016 Solvency II own funds included £2.5 billion of transitional relief (recalculated at the valuation date), the majority 
of which relates to UK annuity business in force on 1 January 2016, established to substantially mitigate the impact of recognising the 
related risk margin on transition to Solvency II. The following table sets out the expected UK annuity business risk margin release net of 
the related transitional amortisation over the next 15 years.

Expected period of emergence

2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031

UK free surplus expected to emerge by 2031
Total UK free surplus expected to emerge from 2032 to 2056

Total UK free surplus expected to emerge in the next 40 years (note B(i))

* Including other UK business lines and other cash flows from annuity business.

2016  £m

Undiscounted expected generation from all in-force business  
at 31 December

Shareholder-backed  
annuity business

Risk margin
release

Amortisation 
of transitional

Other*

Total UK

163
153
143
141
136
134
132
127
122
117
114
104
102
97
91

(116)
(116)
(116)
(116)
(116)
(116)
(116)
(116)
(116)
(116)
(116)
(116)
(116)
(116)
(116)

628 
632 
609 
597 
586 
573 
560 
546 
528 
507 
488 
463 
448 
428 
406 

1,876

(1,740)

7,999

675 
669 
636 
622 
606 
591 
576 
557 
534 
508 
486 
451 
434 
409 
381 

8,135
5,648

13,783

The UK annuity risk margin release and related transitional amortisation, together with associated tax reconcile to the amounts shown in 
the Group Solvency II balance sheet (note II(c) of the IFRS additional unaudited financial information) as follows:

Annuity in-force business: 

– Risk margin release less amortisation of transitional expected to emerge by 2031
– Risk margin release expected to emerge after 2031 and gross up for tax

Risk margin release and transitional for other business operations (pre-tax)

Total (pre-tax)

Risk margin 
release
£bn

Amortisation 
of transitional 
£bn

1.9
1.1

3.0
2.9 

5.9

(1.7)
(0.4)

(2.1)
(0.4) 

(2.5)

385

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationII Other information continued

II(e) Foreign currency source of key metrics
The tables below show the Group’s key free surplus, IFRS and EEV metrics analysis by contribution by currency group: 

Free surplus and IFRS 2016 results

US$ linked note (1) 
Other Asia currencies

Total Asia
UK£ sterling notes (3),(4)
US$ note (4)

Total

EEV 2016 results

US$ linked note (1)
Other Asia currencies

Total Asia
UK£ sterling notes (3),(4)
US$ note (4)

Total

Underlying 
free surplus 
generated for 
total insurance 
and asset 
management 
operations
note (2)
%

Pre-tax
operating 
profit
notes (2),(3),(4)
%

Shareholders’ 
funds
notes (2),(3),(4)
%

15
9

24
32
44

21
17

38
14
48

19
17

36
51
13

100

100

100

 Post-tax 
new 
business 
profits

%

55
10

65
9
26

Post-tax 
operating 
profit
notes (2),(3),(4)
%

Shareholders’ 
funds
notes (2),(3),(4)
%

46
12

58
6
36

36
13

49
29
22

100

100

100

Notes
(1)   US$ linked comprising the Hong Kong and Vietnam operations where the currencies are pegged to the US dollar and the Malaysia and Singapore operations where the currencies 

(2)  
(3)  
(4)  

are managed against a basket of currencies including the US dollar.
Includes long-term, asset management business and other businesses.
For operating profit and shareholders’ funds, UK sterling includes amounts in respect of central operations as well as UK insurance operations and M&G.
For shareholders’ funds, the US$ grouping includes US$ denominated core structural borrowings. Sterling operating profits include all interest payable as sterling denominated, 
reflecting interest rate currency swaps in place.

386

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinued 
II(f) Option schemes
The Group presently grants share options through four schemes, and exercises of the options are satisfied by the issue of new shares. 
Executive directors and eligible employees based in the UK may participate in the UK savings-related share option scheme. Executives 
and eligible employees based in Asia as well as eligible employees based in Europe can participate in the international savings-related 
share option scheme, while agents based in certain regions of Asia can participate in the international savings-related share option 
scheme for non-employees. Employees based in Dublin are eligible to participate in the Prudential International Assurance sharesave 
plan, which currently has no outstanding options in issue. Further details of the schemes and accounting policies are detailed in Note 
B3.2 of the IFRS basis consolidated financial statements.

All options were granted at £nil consideration. No options have been granted to substantial shareholders, suppliers of goods or 

services (excluding options granted to agents under the non-employee savings-related share option scheme) or in excess of the 
individual limit for the relevant scheme.

The options schemes will terminate as follows, unless the directors resolve to terminate the plans at an earlier date:

 — UK savings-related share option scheme: 16 May 2023;
 — International savings-related share option scheme: 31 May 2021;
 — Prudential International Assurance sharesave plan: 3 August 2019; and
 — International savings-related share option scheme for non-employees 2012: 17 May 2022.

The weighted average share price of Prudential plc for the year ended 31 December 2016 was £13.56 (2015: £15.49).
Particulars of options granted to directors are included in the Directors’ remuneration report on page 109.
The closing price of the shares immediately before the date on which the options were granted during the year was £13.71.
The following analyses show the movement in options for each of the option schemes for the year ended 31 December 2016. 

UK savings-related share option scheme

Exercise period

Number of options

Date of grant

Exercise
price £

25 Sep 08
27 Apr 09
28 Sep 10
16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13
23 Sep 14
23 Sep 14
22 Sep 15
22 Sep 15
21 Sep 16
21 Sep 16

4.38
2.88
4.61
4.66
6.29
6.29
9.01
9.01
11.55
11.55
11.11
11.11
11.04
11.04

Beginning

01 Dec 15
01 Jun 16
01 Dec 15
01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18
01 Dec 17
01 Dec 19
01 Dec 18
01 Dec 20
01 Dec 19
01 Dec 21

End

Beginning
of year

31 May 16
3,071
30 Nov 16
154,981
31 May 16
45,959
31 May 17
160,392
31 May 16
215,520
31 May 18
127,520
31 May 17
324,479
31 May 19
70,590
31 May 18
870,308
440,551
31 May 20
31 May 19 1,039,759
234,607
31 May 21
–
31 May 20
–
31 May 22

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of
year

–
(3,071)
– (154,948)
–
(45,290)
– (115,689)
– (211,172)
–
(3,426)
– (230,295)
–
(749)
(14,177)
–
(6,485)
–
(3,801)
–
(585)
–
–
728,729
–
166,084

–
–
–
(653)
–
–
(9,992)
–
(53,204)
(17,566)
(74,163)
(2,970)
(9,582)
(1,358)

–
–
–
(6,536)
(2,862)
(3,101)
(6,050)
(332)
(22,430)
(7,997)
(14,618)
(4,590)
–
(298)

–
–
(33)
–
(669)
–
(1,508)
36,006
–
(1,486)
(1,107) 119,886
73,812
(4,330)
70,258
749
(21,409) 759,088
(17,742) 390,761
(13,936) 933,241
(2,655) 223,807
719,147
164,428

–
–

3,687,737

894,813 (789,688) (169,488)

(68,814)

(64,126) 3,490,434

The total number of securities available for issue under the scheme is 3,490,434 which represents 0.135 per cent of the issued share 
capital at 31 December 2016.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £14.40.

The weighted average fair value of options granted under the plan in the period was £3.02.

387

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationII Other information continued

International savings-related share option scheme 

Exercise period

Number of options

Date of grant

Exercise
price £

16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13
23 Sep 14
23 Sep 14
22 Sep 15
22 Sep 15
21 Sep 16

4.66
6.29
6.29
9.01
9.01
11.55
11.55
11.11
11.11
11.04

Beginning

01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18
01 Dec 17
01 Dec 19
01 Dec 18
01 Dec 20
01 Dec 19

End

31 May 17
31 May 16
31 May 18
31 May 17
31 May 19
31 May 18
31 May 20
31 May 19
31 May 21
31 May 20

Beginning
of year

17,617
249,429
14,501
571,967
47,004
8,643
4,464
24,284
3,240
–

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of
year

–
–
– (224,996)
–
–
– (395,294)
–
–
–
–
–
–
–
–
–
–
–
15,516

–
–
–
(32,330)
(3,328)
(934)
–
(469)
–
–

–
–
–
(3,907)
–
–
–
–
–
–

(16,895)
(21,708)
–

722
2,725
14,501
(8,756) 131,680
43,676
7,709
4,464
23,556
3,240
15,516

–
–
–
(259)
–
–

941,149

15,516 (620,290)

(37,061)

(3,907)

(47,618) 247,789

The total number of securities available for issue under the scheme is 247,789 which represents 0.010 per cent of the issued share capital 
at 31 December 2016.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £14.80.

The weighted average fair value of options granted under the plan in the period was £2.96.

Prudential International Assurance sharesave plan
There are no securities available for issue under the scheme at 31 December 2016.

Non-employee savings-related share option scheme 

Exercise period

Number of options

Date of grant

Exercise
price £

28 Sep 10
16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13
23 Sep 14
23 Sep 14
22 Sep 15
22 Sep 15
21 Sep 16
21 Sep 16

4.61
4.66
6.29
6.29
9.01
9.01
11.55
11.55
11.11
11.11
11.04
11.04

Beginning

01 Dec 15
01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18
01 Dec 17
01 Dec 19
01 Dec 18
01 Dec 20
01 Dec 19
01 Dec 21

End

31 May 16
31 May 17
31 May 16
31 May 18
31 May 17
31 May 19
31 May 18
31 May 20
31 May 19
31 May 21
31 May 20
31 May 22

Beginning
of year

341,948
243,641
273,565
82,872
755,540
419,452
615,326
512,917
499,276
422,194
–
–

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of
year

(25,357) (316,591)
–
(30,064) (183,641)
–
– (148,635) (124,930)
(54,871)
–
–
(2,275)
– (397,020)
–
–
–
(2,700)
(389)
–
–
–
–
(3,078)
–
–
(779)
–
–
(537)
–
334,813
(1,358)
–
200,588

–
–
–
–
(5,488)
–
–
–
–
–
–
–

–
–
–
–

–
29,936
–
28,001
(4,436) 346,321
(12,602) 406,850
(15,802) 596,435
(10,124) 502,793
(15,373) 480,825
(15,421) 405,994
334,276
199,230

–
–

4,166,731

535,401 (601,465) (690,760)

(5,488)

(73,758) 3,330,661

The total number of securities available for issue under the scheme is 3,330,661 which represents 0.129 per cent of the issued share 
capital at 31 December 2016.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £15.01.

The weighted average fair value of options granted under the plan in the period was £3.09.

388

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinuedII(g) Selected historical financial information of Prudential 
The following table sets forth Prudential’s selected consolidated financial data for the periods indicated. Certain data is derived from 
Prudential’s audited consolidated financial statements prepared in accordance with International Financial Reporting Standards (IFRS) 
as issued by the International Accounting Standards Board (IASB) and as adopted by the European Union (EU) and European Embedded 
Value (EEV). 

This table is only a summary and should be read in conjunction with Prudential’s consolidated financial statements and the related 

notes included elsewhere in this document. 

Income statement data

IFRS basis results
Gross premium earned 
Outward reinsurance premiums 

Earned premiums, net of reinsurance 
Investment return 
Other income 

Total revenue, net of reinsurance 

Benefits and claims and movement in unallocated surplus 

of with-profits funds, net of reinsurance 

Acquisition costs and other expenditure 
Finance costs: interest on core structural borrowings of 

shareholder-financed operations 

Remeasurement of carrying value of Korea life business 

classified as held for sale
Disposal of Japan life business:

Cumulative exchange loss recycled from other 

comprehensive income
Remeasurement adjustments

Total charges, net of reinsurance 

Share of profits from joint ventures and associates,  

net of related tax

Profit before tax (being tax attributable to shareholders’  

and policyholders’ returns)note 1 

Tax charges attributable to policyholders’ returns 

Profit before tax attributable to shareholders 
Tax credit (charge) attributable to shareholders’ returns 

Profit for the year 

Year ended 31 December

2016  £m

2015  £m

2014  £m

2013  £m

2012  £m

38,981
(2,020)

36,961
32,511
2,370

71,842

36,663
(1,157)

35,506
3,304
2,495

41,305

32,832
(799)

32,033
25,787
2,306

60,126

30,502
(658)

29,844
20,347
2,184

52,375

29,113
(491)

28,622
23,931
1,885

54,438

(59,366)
(8,848)

(29,656)
(8,208)

(50,169)
(6,752)

(43,154)
(6,861)

(45,144)
(6,032)

(360)

(238)

–
–

(312)

(341)

(305)

(280)

–

(46)
–

–

–
(13)

–

–
(120)

–
–

(68,812)

(38,222)

(57,275)

(50,440)

(51,456)

182

238

303

147

135

3,212
(937)

2,275
(354)

1,921

3,321
(173)

3,148
(569)

2,579

3,154
(540)

2,614
(398)

2,216

2,082
(447)

1,635
(289)

1,346

3,117
(370)

2,747
(584)

2,163

2016

2015

2014

2013

2012

Based on profit for the year attributable to the equity holders  

of the Company:
Basic earnings per share (in pence)
Diluted earnings per share (in pence)

Dividend per share declared and paid in reporting period 

(in pence)
Interim ordinary dividend/final ordinary dividend
Special dividend

75.0p
75.0p

49.40p
39.40p
10.00p

Supplementary IFRS income statement data

101.0p
100.9p

38.05p
38.05p

86.9p
86.8p

35.03p
35.03p

52.8p
52.7p

30.52p
30.52p

85.1p
85.0p

25.64p
25.64p

Operating profit based on longer-term investment returnsnote 2
Non-operating items

Profit before tax attributable to shareholders

Operating earnings per share (in pence)

Year ended 31 December  £m

2016

4,256
(1,981)

2,275

131.3p

2015

3,969
(821)

3,148

124.6p

2014

3,154
(540)

2,614

95.7p

2013

2,937
(1,302)

1,635

90.4p

2012

2,504
243

2,747

76.4p

389

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationII Other information continued

Supplementary EEV income statement data (post-tax)

Operating profit based on longer-term investment returnsnote 2
Non-operating items

Profit attributable to shareholders 

Operating earnings per share (in pence)

New business data

Annual premium equivalent (APE) sales
EEV new business profit (NBP) (post-tax)

NBP margin (% APE) 

Year ended 31 December  £m

2016

5,497
(981)

4,516

2015

4,840
(889)

3,951

2014

4,108
235

4,343

2013

4,224
134

4,358

2012

3,161
608

3,769

214.7p 

189.6p 

161.2p 

165.8p 

124.4p 

Year ended 31 December  £m

2016

6,320
3,088

49%

2015

5,466
2,609

48%

2014*

4,514
2,104

47%

2013

4,310
2,057

48%

2012

4,100
1,766

43%

* Excluding the £23 million APE and £11 million NBP for the sold PruHealth and PruProtect businesses.

Statement of financial position data

 As of and for the year ended 31 December 

2016

2015

2014

2013

2012

Total assets
Total policyholder liabilities and unallocated surplus of with-

profits funds

Core structural borrowings of shareholder-financed operations
Total liabilities
Total equity

470,498

386,985

369,204

325,932

307,644

403,313
6,798
455,831
14,667

335,614
5,011
374,029
12,956

321,989
4,304
357,392
11,812

286,014
4,636
316,281
9,651

268,263
3,554
297,280
10,364

£m

Other data

As of and for the year ended 31 December

Funds under managementnote 3
EEV shareholders’ equity, excluding non-controlling interests
Group shareholder Solvency II surplusnote 4
Insurance Groups Directive capital surplus before final dividend

2016

599
39.0
12.5
n/a

2015

509
32.4
9.7
5.5

£bn

2014

496
29.2
n/a
4.7

2013

443
24.9
n/a
5.1

2012

406
22.4
n/a
5.1

This measure is the formal profit (loss) before tax measure under IFRS but is not the result attributable to shareholders. 
Operating profits are determined on the basis of including longer-term investment returns. EEV and IFRS operating profits are stated after excluding the effect of short-term 
fluctuations in investment returns against long-term assumptions, gain on dilution of Group’s holdings, the costs arising from the domestication of the Hong Kong business, profit 
(loss) attaching to the sale of Japan life and profit (loss) attaching to the held for sale Korea life business. Separately on the IFRS basis, operating profit also excludes amortisation of 
acquisition accounting adjustments. In addition, for EEV basis results, operating profit excludes the effect of changes in economic assumptions, the market value movement on core 
borrowings and in 2012, the gain arising on the acquisition of REALIC. 
Funds under management comprise funds of the Group held in the statement of financial position and external funds that are managed by Prudential asset management operations.
The 2016 surplus is estimated.

Notes
1 
2 

3 
4 

390

Prudential plc  Annual Report 2016 www.prudential.co.ukAdditional unaudited financial informationContinuedII(h) Reconciliation between IFRS and EEV shareholders’ funds
The table below shows the reconciliation of EEV shareholders’ funds and IFRS shareholders’ funds at the end of the year:

EEV shareholders’ funds
Less: Value of in-force business of long-term business note (a)
Deferred acquisition costs assigned zero value for EEV purposes
Othernotes (b),(c)

IFRS shareholders’ funds

31 Dec 2016 
£m

31 Dec 2015 
£m

38,968
(24,937)
9,170
(8,535)

14,666

32,359
(22,431)
7,010
(3,983)

12,955

Notes
(a) 

The EEV shareholders’ funds comprises the present value of the shareholders’ interest in the value of in-force business, net worth of long-term business operations and IFRS 
shareholders’ funds of asset management and other operations. The value of in-force business reflects the present value of future shareholder cash flows from long-term in-force 
business which are not captured as shareholders’ interest on an IFRS basis. Net worth represents the net assets for EEV reporting purposes that reflect the regulatory basis position, 
sometimes with adjustments to achieve consistency with the IFRS treatment of certain items. 

(b)  Other adjustments represent asset and liability valuation differences between IFRS and the local regulatory reporting basis used to value net worth for long-term insurance 

operations. It also includes the mark to market of the Group’s core borrowings which are fair valued under EEV but not IFRS. The most significant valuation differences relate to 
changes in the valuation of insurance liabilities. For example, in Jackson where IFRS liabilities are higher than the local regulatory basis as they are principally based on policyholder 
account balances (with a deferred acquisition costs recognised as an asset) whereas the local regulatory basis used for EEV is based on future cash flows due to the policyholder on 
a prudent basis with consideration of an expense allowance as applicable, but with no separate deferred acquisition cost asset.
The 2016 EEV results for UK insurance operations have been prepared on a basis that reflects the Solvency II regime, effective from 1 January 2016. The 2015 EEV results for UK 
insurance operations were prepared on a basis reflecting the Solvency I regime. As noted in (b) above, ‘other adjustments’ represent asset and liability valuation differences 
between IFRS and the local regulatory basis used to value net worth for long-term insurance operations. At 31 December 2016 for the UK this would be the difference between 
IFRS and Solvency II, and at 31 December 2015 the difference between IFRS and Solvency I.

(c) 

II(i) Reconciliation of APE new business sales to earned premiums
The Group reports annual premium equivalent (APE) new business sales as a measure of the new policies sold in the period. This differs 
from the IFRS measure of premiums earned as shown below:

Annual premium equivalents (APE) as published
Adjustment to include 100% of single premiums on new business sold in the period note (a)
Contribution from the held for sale Korea life business
Premiums from in-force business and other adjustments note (b)

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance as shown in the IFRS financial statements

2016  £m

6,320
25,057
192
7,412

38,981
(2,020)

36,961

2015  £m

5,466
24,918
305
5,974

36,663
(1,157)

35,506

Notes
(a) 
(b)  Other adjustments principally include amounts in respect of the following:

APE new business sales only include one-tenth of single premiums, recorded on policies sold in the period. Gross premiums earned include 100 per cent of such premiums.

–  Gross premiums earned includes premiums from existing in-force business as well as new business. The most significant amount is recorded in Asia, where a significant portion of 

regular premium business is written. Asia in-force premiums form the vast majority of the other adjustment amount;

–  APE includes new policies written in the period which are classified as investment contracts without discretionary participation features under IFRS 4, arising mainly in Jackson for 
guaranteed investment contracts and in the UK for certain unit-linked savings and similar contracts. These are excluded from gross premiums earned and recorded as deposits;

–  APE new business sales are annualised while gross premiums earned are recorded only when revenues are due; and
–  For the purpose of reporting APE new business sales, we include the Group’s share of amounts sold by the Group’s insurance joint ventures. Under IFRS, joint ventures are equity 

accounted and so no amounts are included within gross premiums earned.

391

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	information 
 
 
 
Risk factors 

A number of risk factors affect Prudential’s 
operating results and financial condition 
and, accordingly, the trading price of its 
shares. The risk factors mentioned below 
should not be regarded as a complete and 
comprehensive statement of all potential 
risks and uncertainties. The information 
given is as of the date of this document, 
and any forward‑looking statements are 
made subject to the reservations specified 
below under ‘Forward‑looking statements’.

Prudential’s approaches to managing risks 
are explained in the ‘Group Chief Risk 
Officer’s report on the risks facing our 
business and how these are managed’ 
section of this document.

Risks relating to 
Prudential’s business

Prudential’s businesses are 
inherently subject to market 
fluctuations and general 
economic conditions
Uncertainty or negative trends in 
international economic and investment 
climates could adversely affect Prudential’s 
business and profitability. Prudential 
operates against a challenging background 
of periods of significant volatility in global 
capital and equity markets and interest 
rates (which in some jurisdictions have 
become negative), together with 
widespread economic uncertainty. 
For example, government interest rates 
remain at or near historic lows in the US, 
the UK and some Asian countries in which 
Prudential operates. These factors could 
have a material adverse effect on 
Prudential’s business and profitability.

In the future, the adverse effects of such 
factors would be felt principally through 
the following items:

 — Investment impairments and/or reduced 
investment returns, which could reduce 
Prudential’s capital and impair its ability 
to write significant volumes of new 
business, increase the potential adverse 
impact of product guarantees, or have a 
negative impact on its assets under 
management and profit;

 — Higher credit defaults and wider credit 

and liquidity spreads resulting in 
realised and unrealised credit losses;

 — Failure of counterparties who have 

transactions with Prudential (eg banks 
and reinsurers) to meet commitments 
that could give rise to a negative impact 
on Prudential’s financial position and 
on the accessibility or recoverability 
of amounts due or, for derivative 
transactions, adequate collateral not 
being in place;

 — Estimates of the value of financial 

instruments being difficult because 
in certain illiquid or closed markets, 
determining the value at which financial 
instruments can be realised is highly 
subjective. Processes to ascertain such 
values require substantial elements of 
judgement, assumptions and estimates 
(which may change over time); and

 — Increased illiquidity also adds to 

uncertainty over the accessibility of 
financial resources and may reduce 
capital resources as valuations decline. 
For example, this could occur where 
external capital is unavailable at 
sustainable cost, increased liquid assets 
are required to be held as collateral 
under derivative transactions or 
redemption restrictions are placed on 
Prudential’s investments in illiquid 
funds. In addition, significant 
redemption requests could also be 
made on Prudential’s issued funds and 
while this may not have a direct impact 
on the Group’s liquidity, it could result in 
reputational damage to Prudential.

Global financial markets are subject to 
uncertainty and volatility created by a 
variety of factors, including concerns over: 
the change in accommodative monetary 
policies in the US, the UK and other 
jurisdictions with the risk of a disorderly 
repricing of inflation expectations and 
global bond yields, sovereign debt, a 
general slowing in world growth, the 
increased level of geopolitical risk and 
policy‑related uncertainty and potentially 
negative socio‑political events.

On 23 June 2016, the UK held a 
referendum in which a majority of the 
voting population voted in favour of the UK 
leaving the European Union (EU). The UK 
is expected to submit a formal notification 
of its intention to withdraw from the EU 
by the end of March 2017. Once this 
notification has been submitted, the UK 
will have a period of a maximum two years 
to negotiate the terms of its withdrawal 
from the EU. If no formal withdrawal 
agreement is reached between the UK and 
the EU, then it is expected the UK’s 
membership of the EU will automatically 
terminate two years after the submission 
of the notification of the UK’s intention to 
withdraw from the EU. The vote in favour 
of the UK leaving the EU will have political, 
legal and economic ramifications for both 
the UK and the EU, although these are 
expected to be more pronounced for the 
UK. The Group has several UK domiciled 
operations, including Prudential UK and 
M&G, and these may be impacted by a 
UK withdrawal from the EU. The potential 

outcome of the negotiations on UK 
withdrawal and any subsequent 
negotiations on trade and access to the 
country’s major trading markets, including 
the single EU market is currently unknown. 
The ongoing uncertainty of when the UK 
will leave the EU, whether any form of 
transitional arrangements will be agreed 
between the UK and the EU, and the 
possibility of a lengthy period before 
negotiations are concluded may increase 
volatility in the markets where the Group 
operates and create the potential for a 
general downturn in economic activity 
and for further or prolonged interest rate 
reductions in some jurisdictions due to 
monetary easing and investor sentiment.

More generally, upheavals in the financial 
markets may affect general levels of 
economic activity, employment and 
customer behaviour. As a result, insurers 
may experience an elevated incidence 
of claims, lapses, or surrenders of policies, 
and some policyholders may choose to 
defer or stop paying insurance premiums. 
The demand for insurance products may 
also be adversely affected. In addition, 
there may be a higher incidence of 
counterparty failures. If sustained, this 
environment is likely to have a negative 
impact on the insurance sector over time 
and may consequently have a negative 
impact on Prudential’s business and its 
balance sheet and profitability. For 
example, this could occur if the recoverable 
value of intangible assets for bancassurance 
agreements and deferred acquisition costs 
are reduced. New challenges related to 
market fluctuations and general economic 
conditions may continue to emerge.

For some non‑unit‑linked investment 
products, in particular those written in 
some of the Group’s Asian operations, it 
may not be possible to hold assets which 
will provide cash flows to match those 
relating to policyholder liabilities. This is 
particularly true in those countries where 
bond markets are not developed and in 
certain markets where regulated premium 
and claim values are set with reference to 
the interest rate environment prevailing 
at the time of policy issue. This results 
in a mismatch due to the duration and 
uncertainty of the liability cash flows and 
the lack of sufficient assets of a suitable 
duration. While this residual asset/liability 
mismatch risk can be managed, it cannot 
be eliminated. Where interest rates in 
these markets remain lower than those 
used to calculate premium and claim values 
over a sustained period, this could have 
a material adverse effect on Prudential’s 
reported profit.

392

Prudential plc  Annual Report 2016 

www.prudential.co.uk

In the US, fluctuations in prevailing interest 
rates can affect results from Jackson which 
has a significant spread‑based business, 
with the majority of its assets invested in 
fixed income securities. In particular, fixed 
annuities and stable value products written 
by Jackson expose Prudential to the risk 
that changes in interest rates, which are not 
fully reflected in the interest rates credited 
to customers, will reduce spread. The 
spread is the difference between the rate 
of return Jackson is able to earn on the 
assets backing the policyholders’ liabilities 
and the amounts that are credited to 
policyholders in the form of benefit 
increases, subject to minimum crediting 
rates. Declines in spread from these 
products or other spread businesses that 
Jackson conducts, and increases in 
surrender levels arising from interest rate 
rises, could have a material impact on its 
businesses or results of operations.

Jackson also writes a significant amount 
of variable annuities that offer capital or 
income protection guarantees. The value 
of these guarantees is affected by market 
factors (such as interest rates, equity 
values, bond spreads and realised volatility) 
and policyholder behaviour. There could 
be market circumstances where the 
derivatives that Jackson enters into to 
hedge its market risks may not fully cover its 
exposures under the guarantees. The cost 
of the guarantees that remain unhedged 
will also affect Prudential’s results.

Jackson hedges the guarantees on its 
variable annuity book on an economic basis 
(with consideration of the local regulatory 
position) and, thus, accepts variability in 
its accounting results in the short term in 
order to achieve the appropriate result on 
these bases. In particular, for Prudential’s 
Group IFRS reporting, the measurement 
of the Jackson variable annuity guarantees 
is typically less sensitive to market 
movements than for the corresponding 
hedging derivatives, which are held at 
market value. However, depending on 
the level of hedging conducted regarding 
a particular risk type, certain market 
movements can drive volatility in the 
economic or local regulatory results 
that may be less significant under 
IFRS reporting.

A significant part of the profit from 
Prudential’s UK insurance operations 
is related to bonuses for policyholders 
declared on with‑profits products, which 
are broadly based on historical and current 
rates of return on equity, real estate and 
fixed income securities, as well as 
Prudential’s expectations of future 
investment returns. This profit could be 

lower in a sustained low interest rate 
environment.

Prudential is subject to the risk 
of potential sovereign debt 
credit deterioration owing to the 
amounts of sovereign debt 
obligations held in its 
investment portfolio
Investing in sovereign debt creates 
exposure to the direct or indirect 
consequences of political, social or 
economic changes (including changes in 
governments, heads of states or monarchs) 
in the countries in which the issuers are 
located and the creditworthiness of the 
sovereign. Investment in sovereign debt 
obligations involves risks not present in 
debt obligations of corporate issuers. 
In addition, the issuer of the debt or the 
governmental authorities that control the 
repayment of the debt may be unable or 
unwilling to repay principal or pay interest 
when due in accordance with the terms of 
such debt, and Prudential may have limited 
recourse to compel payment in the event of 
a default. A sovereign debtor’s willingness 
or ability to repay principal and to pay 
interest in a timely manner may be affected 
by, among other factors, its cash flow 
situation, its relations with its central bank, 
the extent of its foreign currency reserves, 
the availability of sufficient foreign 
exchange on the date a payment is due, 
the relative size of the debt service burden 
to the economy as a whole, the sovereign 
debtor’s policy toward local and 
international lenders, and the political 
constraints to which the sovereign debtor 
may be subject.

Moreover, governments may use a variety 
of techniques, such as intervention by 
their central banks or imposition of 
regulatory controls or taxes, to devalue 
their currencies’ exchange rates, or may 
adopt monetary and other policies 
(including to manage their debt burdens) 
that have a similar effect, all of which 
could adversely impact the value of an 
investment in sovereign debt even in the 
absence of a technical default. Periods of 
economic uncertainty may affect the 
volatility of market prices of sovereign 
debt to a greater extent than the volatility 
inherent in debt obligations of other types 
of issuers.

In addition, if a sovereign default or other 
such events described above were to 
occur, other financial institutions may also 
suffer losses or experience solvency or 
other concerns, and Prudential might face 
additional risks relating to any debt of such 
financial institutions held in its investment 

portfolio. There is also risk that public 
perceptions about the stability and 
creditworthiness of financial institutions 
and the financial sector generally might 
be affected, as might counterparty 
relationships between financial institutions. 
If a sovereign were to default on its 
obligations, or adopt policies that devalue 
or otherwise alter the currencies in which its 
obligations are denominated this could have 
a material adverse effect on Prudential’s 
financial condition and results of operations.

Prudential is subject to the risk 
of exchange rate fluctuations 
owing to the geographical 
diversity of its businesses
Due to the geographical diversity of 
Prudential’s businesses, Prudential is 
subject to the risk of exchange rate 
fluctuations. Prudential’s operations in the 
US and Asia, which represent a significant 
proportion of operating profit based on 
longer‑term investment returns and 
shareholders’ funds, generally write 
policies and invest in assets denominated 
in local currencies. Although this practice 
limits the effect of exchange rate 
fluctuations on local operating results, 
it can lead to significant fluctuations 
in Prudential’s consolidated financial 
statements upon the translation of results 
into pounds sterling. This exposure is not 
currently separately managed. The 
currency exposure relating to the 
translation of reported earnings could 
impact on financial reporting ratios such 
as dividend cover, which is calculated as 
operating profit after tax on an IFRS basis, 
divided by the dividends relating to the 
reporting year. The impact of gains or 
losses on currency translations is recorded 
as a component of shareholders’ funds 
within other comprehensive income. 
Consequently, this could impact on 
Prudential’s gearing ratios (defined as 
debt over debt plus shareholders’ funds). 
The Group’s surplus capital position for 
regulatory reporting purposes may also be 
affected by fluctuations in exchange rates 
with possible consequences for the degree 
of flexibility the Prudential has in managing 
its business.

Prudential conducts its 
businesses subject to regulation 
and associated regulatory risks, 
including the effects of changes 
in the laws, regulations, policies 
and interpretations and any 
accounting standards in the 
markets in which it operates
Changes in government policy and 
legislation (including in relation to tax and 

393

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationcapital controls), regulation or regulatory 
interpretation applying to companies in the 
financial services and insurance industries 
in any of the markets in which Prudential 
operates, and decisions taken by regulators 
in connection with their supervision of 
members of the Group, which in some 
circumstances may be applied 
retrospectively, may adversely affect 
Prudential’s product range, distribution 
channels, competitiveness, profitability, 
capital requirements and, consequently, 
reported results and financing 
requirements. Also, regulators in 
jurisdictions in which Prudential operates 
may impose requirements affecting the 
allocation of capital and liquidity between 
different business units in the Group, 
whether on a geographic, legal entity, 
product line or other basis. Regulators may 
change the level of capital required to be 
held by individual businesses or could 
introduce possible changes in the 
regulatory framework for pension 
arrangements and policies, the regulation 
of selling practices and solvency 
requirements. In addition, there could be 
changes to the maximum level of non‑
domestic ownership by foreign companies 
in certain jurisdictions. Furthermore, as a 
result of interventions by governments in 
response to recent financial and global 
economic conditions, it is widely expected 
that there will continue to be a substantial 
increase in government regulation and 
supervision of the financial services 
industry, including the possibility of higher 
capital requirements, restrictions on 
certain types of transactions and enhanced 
supervisory powers.

The European Union’s Solvency II Directive 
came into effect on 1 January 2016. This 
measure of regulatory capital is more 
volatile than under the previous Solvency I 
regime and regulatory policy may evolve 
under the new regime. The European 
Commission has in late 2016 begun a 
review of some aspects of the Solvency II 
legislation, which is expected to continue 
until 2021 and covers, among other things, 
a review of the Long Term Guarantee 
measures. Prudential applied for, and has 
been granted approval by the UK 
Prudential Regulation Authority to use the 
following measures when calculating its 
Solvency II capital requirements: the use of 
an internal model, the ‘matching 
adjustment’ for UK annuities, the ‘volatility 
adjustment’ for selected US Dollar‑
denominated business, and UK transitional 
measures. Prudential also has permission 
to use ‘deduction and aggregation’ as the 
method by which the contribution of the 

394

Group’s US insurance entities to the 
Group’s solvency is calculated, which in 
effect recognises surplus in US insurance 
entities in excess of 250 per cent of local US 
Risk Based Capital requirements. There is a 
risk that in the future changes are required 
to be made to the approved internal model 
and these related applications which could 
have a material impact on the Group 
Solvency II capital position. Where internal 
model changes are subject to regulatory 
approval, there is a risk that the approval is 
delayed or not given. In such 
circumstances, changes in our risk profile 
would not be able to be appropriately 
reflected in our internal model, which 
could have a material impact on the 
Group’s Solvency II capital position. The 
UK’s vote to leave the EU could result in 
significant changes to the regulatory 
regime under which the Group operates.

Currently there are also a number of other 
global regulatory developments which 
could impact the way in which Prudential 
is supervised in its many jurisdictions. 
These include the Dodd‑Frank Wall Street 
Reform and Consumer Protection Act 
(Dodd‑Frank Act) in the US, the work of 
the Financial Stability Board (FSB) on 
Global Systemically Important Insurers 
(G‑SIIs) and the Common Framework for 
the Supervision of Internationally Active 
Insurance Groups (ComFrame) being 
developed by the International Association 
of Insurance Supervisors (IAIS). In addition, 
regulators in a number of jurisdictions in 
which the Group operates are further 
developing local capital regimes; this 
includes potential future developments in 
Solvency II in the UK (as referred to above), 
National Association of Insurance 
Commissioners’ reforms in the US, and 
amendments to certain local statutory 
regimes in some territories in Asia. These 
changes and their potential impact on the 
Group remain uncertain.

The Dodd‑Frank Act represents a 
comprehensive overhaul of the financial 
services industry within the US that, among 
other reforms to financial services entities, 
products and markets, may subject financial 
institutions designated as systemically 
important to heightened prudential and 
other requirements intended to prevent 
or mitigate the impact of future disruptions 
in the US financial system. The full impact 
of the Dodd‑Frank Act on Prudential’s 
businesses remains unclear, as many of 
its provisions are primarily focused on 
the banking industry, have a delayed 
effectiveness and/or require rulemaking 
or other actions by various US regulators 
over the coming years.

The IAIS has various initiatives which are 
detailed in this section. On 18 July 2013, 
it published a methodology for identifying 
G‑SIIs, and a set of policy measures that will 
apply to them, which the FSB endorsed. 
An updated methodology for identifying 
G‑SIIs was published by the IAIS on  
16 June 2016. Groups designated as  
a G‑SII are subject to additional regulatory 
requirements, including enhanced 
group‑wide supervision, effective 
resolution planning, development  
of a Systemic Risk Management Plan, 
a Recovery Plan and a Liquidity Risk 
Management Plan. Prudential’s designation 
as a G‑SII was reaffirmed on 21 November 
2016. Prudential is monitoring the 
development and potential impact of the 
policy measures and is continuing to 
engage with the PRA on the implications 
of the policy measures and Prudential’s 
designation as a G‑SII.

The G‑SII regime also introduces two types 
of capital requirements. The first, a Basic 
Capital Requirement (BCR), is designed 
to act as a minimum group capital 
requirement and the second, a Higher Loss 
Absorption (HLA) requirement reflects 
the drivers of the assessment of G‑SII 
designation. The IAIS intends for these 
requirements to take effect from January 
2019, but G‑SIIs will be expected to 
privately report to their group‑wide 
supervisors in the interim.

The IAIS is also developing ComFrame 
which is focused on the supervision of 
Internationally Active Insurance Groups 
(IAIGs). ComFrame will establish a set of 
common principles and standards 
designed to assist regulators in addressing 
risks that arise from insurance groups with 
operations in multiple jurisdictions. As part 
of this, work is underway to develop a 
global Insurance Capital Standard (ICS) 
that is intended to apply to IAIGs. Once the 
development of the ICS has been 
concluded, it is intended to replace the BCR 
as the minimum group capital requirement 
for G‑SIIs. A consultation on the ICS was 
concluded in 2016 and the IAIS intends 
to publish an interim version of the ICS in 
2017. Further field testing, consultations 
and private reporting to group‑wide 
supervisors on the interim version are 
expected over the coming years, and the 
ICS is expected to be adopted as part of 
ComFrame by the IAIS in late 2019.

Various jurisdictions in which Prudential 
operates have created investor 
compensation schemes that require 
mandatory contributions from market 
participants in some instances in the event 

Prudential plc  Annual Report 2016 www.prudential.co.ukRisk factorsContinuedof a failure of a market participant. As a 
major participant in the majority of its 
chosen markets, circumstances could 
arise where Prudential, along with other 
companies, may be required to make 
such contributions.

The Group’s accounts are prepared in 
accordance with current International 
Financial Reporting Standards (IFRS) 
applicable to the insurance industry. 
The International Accounting Standards 
Board (IASB) introduced a framework that 
it described as Phase I, which permitted 
insurers to continue to use the statutory 
basis of accounting for insurance assets 
and liabilities that existed in their 
jurisdictions prior to January 2005. In July 
2010, the IASB published its first Exposure 
Draft for its Phase II on insurance 
accounting, which would introduce 
significant changes to the statutory 
reporting of insurance entities that prepare 
accounts according to IFRS. A revised 
Exposure Draft was issued in June 2013. 
The IASB is currently re‑deliberating the 
Exposure Draft proposals in light of 
comments by the insurance industry and 
other respondents and is expecting to issue 
the final standard (IFRS 17, ‘Insurance 
Contracts’) in the first half of 2017. The 
standard is expected to apply from 2021.

Any changes or modification of IFRS 
accounting policies may require a change 
in the future results or a retrospective 
adjustment of reported results.

The resolution of several issues 
affecting the financial services 
industry could have a negative 
impact on Prudential’s reported 
results or on its relations with 
current and potential customers
Prudential is, and in the future may be, 
subject to legal and regulatory actions in 
the ordinary course of its business, both in 
the UK and internationally. These actions 
could involve a review of types of business 
sold in the past under acceptable market 
practices at the time, such as the 
requirement in the UK to  provide redress 
to certain past purchasers of pensions and 
mortgage endowment policies, changes 
to the tax regime affecting products, and 
regulatory reviews on products sold and 
industry practices, including, in the latter 
case, lines of business it has closed. 
Current regulatory actions include the UK 
business’s undertaking to the Financial 
Conduct Authority to review annuities sold 
without advice after 1 July 2008 to its 
contract‑based defined contribution 
pension customers and potentially provide 
redress to certain such customers.

Regulators’ interest may also include the 
approach that product providers use to 
select third‑party distributors and to 
monitor the appropriateness of sales made 
by them. In some cases, product providers 
can be held responsible for the deficiencies 
of third‑party distributors.

In the US, there has been significant 
attention on the different regulatory 
standards applied to investment advice 
delivered to retail customers by different 
sectors of the industry. As a result of 
reports relating to perceptions of industry 
abuses, there have been numerous 
regulatory inquiries and proposals for 
legislative and regulatory reforms. This 
includes focus on the suitability of sales of 
certain products, alternative investments 
and the widening of the circumstances 
under which a person or entity providing 
investment advice with respect to certain 
employee benefit and pension plans would 
be considered a fiduciary (subjecting the 
person or entity to certain regulatory 
requirements, such as those adopted by 
the US Department of Labor issued in 
April 2016 which is likely to cause market 
disruption in the shorter term). There is a 
risk that new regulations introduced may 
have a material adverse effect on the sales 
of the products by Prudential and increase 
Prudential’s exposure to legal risks.

In Asia, regulatory regimes are developing 
at different speeds, driven by a 
combination of global factors and local 
considerations. New requirements could 
be introduced in these and other regulatory 
regimes that challenge legal structures, 
current sales practices, or could 
retrospectively be applied to sales made 
prior to their introduction, which could 
have a negative impact on Prudential’s 
business or reported results.

Litigation, disputes and 
regulatory investigations may 
adversely affect Prudential’s 
profitability and financial 
condition
Prudential is, and may be in the future, 
subject to legal actions, disputes and 
regulatory investigations in various 
contexts, including in the ordinary course 
of its insurance, investment management 
and other business operations. These legal 
actions, disputes and investigations may 
relate to aspects of Prudential’s businesses 
and operations that are specific to 
Prudential, or that are common to 
companies that operate in Prudential’s 
markets. Legal actions and disputes may 
arise under contracts, regulations 
(including tax) or from a course of conduct 

taken by Prudential, and may be class 
actions. Although Prudential believes that 
it has adequately provided in all material 
aspects for the costs of litigation and 
regulatory matters, no assurance can be 
provided that such provisions are sufficient. 
Given the large or indeterminate amounts 
of damages sometimes sought, other 
sanctions that might be applicable and the 
inherent unpredictability of litigation and 
disputes, it is possible that an adverse 
outcome could, from time to time, have an 
adverse effect on Prudential’s reputation, 
results of operations or cash flows.

Prudential’s businesses are 
conducted in highly competitive 
environments with developing 
demographic trends and 
continued profitability depends 
upon management’s ability 
to respond to these pressures 
and trends
The markets for financial services in the 
UK, US and Asia are highly competitive, 
with several factors affecting Prudential’s 
ability to sell its products and continued 
profitability, including price and yields 
offered, financial strength and ratings, 
range of product lines and product quality, 
brand strength and name recognition, 
investment management performance, 
historical bonus levels, developing 
demographic trends and customer appetite 
for certain savings products. In some of its 
markets, Prudential faces competitors that 
are larger, have greater financial resources 
or a greater market share, offer a broader 
range of products or have higher bonus 
rates. Further, heightened competition for 
talented and skilled employees and agents 
with local experience, particularly in Asia, 
may limit Prudential’s potential to grow its 
business as quickly as planned.

In Asia, the Group’s principal competitors 
in the region are international financial 
companies, including global life insurers 
such as Allianz, AXA, AIA and Manulife, 
and multinational asset managers such 
as J.P.Morgan Asset Management, 
Schroders, HSBC Global Asset 
Management, and Franklin Templeton.  
In a number of markets, local companies 
have a very significant market presence.

Within the UK, Prudential’s principal 
competitors include many of the major 
retail financial services companies and 
fund management companies including, 
in particular, Aviva, Legal & General, Lloyds 
Banking Group, Standard Life, Schroders, 
Invesco Perpetual, and Fidelity.

Jackson’s competitors in the US include 
major stock and mutual insurance 

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www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationcompanies, mutual fund organisations, 
banks and other financial services 
companies such as AIG, AXA Financial Inc., 
Allianz, Prudential Financial, Lincoln 
National, MetLife, and Aegon.

In addition, changes in methodologies and 
criteria used by rating agencies could result 
in downgrades that do not reflect changes 
in the general economic conditions or 
Prudential’s financial condition.

Prudential believes competition will 
intensify across all regions in response 
to consumer demand, technological 
advances, the impact of consolidation, 
regulatory actions and other factors. 
Prudential’s ability to generate an 
appropriate return depends significantly 
upon its capacity to anticipate and 
respond appropriately to these 
competitive pressures.

Downgrades in Prudential’s 
financial strength and credit 
ratings could significantly 
impact its competitive position 
and damage its relationships 
with creditors or trading 
counterparties
Prudential’s financial strength and credit 
ratings, which are used by the market to 
measure its ability to meet policyholder 
obligations, are an important factor 
affecting public confidence in Prudential’s 
products, and as a result its 
competitiveness. Downgrades in 
Prudential’s ratings, as a result of, for 
example, decreased profitability, increased 
costs, increased indebtedness or other 
concerns, could have an adverse effect on 
its ability to market products; retain current 
policyholders; and on the Group’s financial 
flexibility. In addition, the interest rates 
Prudential pays on its borrowings are 
affected by its credit ratings, which are 
in place to measure the Group’s ability 
to meet its contractual obligations.

Prudential plc’s long‑term senior debt is 
rated as A2 by Moody’s, A+ by Standard & 
Poor’s, and A by Fitch. These ratings are all 
on a stable outlook.

Prudential plc’s short‑term debt is rated as 
P‑1 by Moody’s, A‑1 by Standard & Poor’s, 
and F1 by Fitch.

The Prudential Assurance Company 
Limited’s financial strength is rated Aa3 
(negative outlook) by Moody’s, AA 
(stable outlook) by Standard & Poor’s, 
and AA (stable outlook) by Fitch.

Jackson’s financial strength is rated AA 
by Standard & Poor’s and Fitch, A1 by 
Moody’s, and A+ by AM Best. These 
ratings have a stable outlook.

Prudential Assurance Co. Singapore (Pte) 
Ltd’s financial strength is rated AA by 
Standard & Poor’s. This rating is on a 
stable outlook.

396

Adverse experience in the 
operational risks inherent in 
Prudential’s business could 
disrupt its business functions 
and have a negative impact 
on its results of operations
Operational risks are present in all of 
Prudential’s businesses, including the risk 
(from both Prudential and its outsourcing 
partners) of direct or indirect loss resulting 
from inadequate or failed internal and 
external processes, systems and human 
error or from external events. Prudential’s 
business is dependent on processing a 
large number of transactions across 
numerous and diverse products, and is 
subject to a number of different legal and 
regulatory regimes. In addition, Prudential 
also employs a large number of models and 
user‑developed applications in its 
processes. Further, because of the 
long‑term nature of much of the Group’s 
business, accurate records have to be 
maintained for significant periods.

These factors, among others, result in 
significant reliance on and require 
significant investment in information 
technology (IT), compliance and other 
operational systems, personnel and 
processes. In addition, Prudential 
outsources several operations, including 
a significant part of its UK back office and 
customer‑facing functions as well as a 
number of IT functions, resulting in reliance 
upon the operational processing 
performance of its outsourcing partners.

Although Prudential’s IT, compliance and 
other operational systems, models and 
processes incorporate controls designed to 
manage and mitigate the operational and 
model risks associated with its activities, 
there can be no assurance that such 
controls will always be effective. Due to 
human error among other reasons, 
operational and model risk incidents do 
happen periodically and no system or 
process can entirely prevent them although 
there have not been any material events 
to date. Prudential’s legacy and other IT 
systems and processes, as with operational 
systems and processes generally, may be 
susceptible to failure or breaches.

Such events could, among other things, 
harm Prudential’s ability to perform 
necessary business functions, result in 
the loss of confidential or proprietary data 
(exposing it to potential legal claims and 

regulatory sanctions) and damage its 
reputation and relationships with its 
customers and business partners. Similarly, 
any weakness in administration systems 
(such as those relating to policyholder 
records or meeting regulatory 
requirements) or actuarial reserving 
processes could have a material adverse 
effect on its results of operations during 
the effective period.

Attempts by third parties to 
disrupt Prudential’s IT systems 
could result in loss of trust 
from Prudential’s customers, 
reputational damage and 
financial loss
Being part of the financial services sector, 
Prudential and its business partners are 
increasingly exposed to the risk that third 
parties may attempt to disrupt the 
availability, confidentiality and integrity 
of its IT systems, which could result in 
disruption to the key operations, make it 
difficult to recover critical services, damage 
assets and compromise data (both 
corporate or customer). This could result in 
loss of trust from Prudential’s customers, 
reputational damage and direct or indirect 
financial loss. The cyber‑security threat 
continues to evolve globally in 
sophistication and potential significance. 
As a result of Prudential’s increasing market 
profile, the growing interest by customers 
to interact with their insurance provider 
and asset manager through the internet 
and social media, improved brand 
awareness and the classification of 
Prudential as a G‑SII, there is an increased 
likelihood of Prudential being considered 
a target by cyber criminals. To date, 
Prudential has not identified a failure or 
breach which has had a material impact in 
relation to its legacy and other IT systems 
and processes. However, it has been, 
and likely will continue to be, subject to 
potential damage from computer viruses, 
attempts at unauthorised access and 
cyber‑security attacks such as ‘denial of 
service’ attacks (which, for example, can 
cause temporary disruption to websites 
and IT networks), phishing and disruptive 
software campaigns.

Prudential is continually enhancing its IT 
environment to remain secure against 
emerging threats, together with increasing 
its ability to detect system compromise and 
recover should such an incident occur. 
However, there can be no assurance that 
such events will not take place which may 
have material adverse consequential 
effects on Prudential’s business and 
financial position.

Prudential plc  Annual Report 2016 www.prudential.co.ukRisk factorsContinuedAdverse experience relative to 
the assumptions used in pricing 
products and reporting business 
results could significantly 
affect Prudential’s results 
of operations
In common with other life insurers, the 
profitability of the Group’s businesses 
depends on a mix of factors including 
mortality and morbidity levels and trends, 
policy surrenders and take‑up rates on 
guarantee features of products, investment 
performance and impairments, unit cost 
of administration and new business 
acquisition expenses.

Prudential needs to make assumptions 
about a number of factors in determining 
the pricing of its products, for setting 
reserves, and for reporting its capital levels 
and the results of its long‑term business 
operations. For example, the assumption 
that Prudential makes about future 
expected levels of mortality is particularly 
relevant for its UK annuity business, where 
payments are guaranteed for at least as 
long as the policyholder is alive. Prudential 
conducts rigorous research into longevity 
risk, using industry data as well as its own 
substantial annuitant experience. As part 
of its pension annuity pricing and reserving 
policy, Prudential’s UK business assumes 
that current rates of mortality continuously 
improve over time at levels based on 
adjusted data and informed by models 
from the Continuous Mortality 
Investigation (CMI) as published by the 
Institute and Faculty of Actuaries. 
Assumptions about future expected levels 
of mortality are also of relevance to the 
Guaranteed Minimum Withdrawal Benefit 
(GMWB) of Jackson’s variable annuity 
business. If mortality improvement rates 
significantly exceed the improvement 
assumed, Prudential’s results of operations 
could be adversely affected.

A further factor is the assumption that 
Prudential makes about future expected 
levels of the rates of early termination of 
products by its customers (known as 
persistency). This is particularly relevant 
to its lines of business other than its UK 
annuity business, especially Jackson’s 
portfolio of variable annuities. Prudential’s 
persistency assumptions reflect a 
combination of recent past experience for 
each relevant line of business and expert 
judgement, especially where a lack of 
relevant and credible experience data 
exists. Any expected change in future 
persistency is also reflected in the 
assumption. If actual levels of future 
persistency are significantly different than 
assumed, the Group’s results of operations 

could be adversely affected. Furthermore, 
Jackson’s variable annuity products are 
sensitive to other types of policyholder 
behaviour, such as the take‑up of its 
GMWB product features.

Another example is the impact of 
epidemics and other effects that give rise 
to a large number of deaths or additional 
sickness claims. Significant influenza 
epidemics have occurred a number of times 
over the past century but the likelihood, 
timing, or the severity of future epidemics 
cannot be predicted. The effectiveness of 
external parties, including governmental 
and non‑governmental organisations, 
in combating the spread and severity of 
any epidemics could have a material impact 
on the Group’s loss experience.

As a holding company, 
Prudential is dependent upon its 
subsidiaries to cover operating 
expenses and dividend payments
The Group’s insurance and investment 
management operations are generally 
conducted through direct and indirect 
subsidiaries.

As a holding company, Prudential’s 
principal sources of funds are remittances 
from subsidiaries, shareholder‑backed 
funds, the shareholder transfer from 
long‑term funds and any amounts that may 
be raised through the issuance of equity, 
debt and commercial paper.

Certain of Prudential’s subsidiaries are 
restricted by applicable insurance, 
foreign exchange and tax laws, rules and 
regulations that can limit remittances. 
In some circumstances, this could limit 
Prudential’s ability to pay dividends to 
shareholders or to make available funds 
held in certain subsidiaries to cover 
operating expenses of other members 
of the Group.

Prudential operates in a number 
of markets through joint 
ventures and other arrangements 
with third parties, involving 
certain risks that Prudential 
does not face with respect to 
its consolidated subsidiaries
Prudential operates, and in certain markets 
is required by local regulation to operate, 
through joint ventures and other similar 
arrangements. For such Group operations, 
management control is exercised in 
conjunction with the other participants. 
The level of control exercisable by the 
Group depends on the terms of the 
contractual agreements, in particular, the 
allocation of control among, and continued 
cooperation between, the participants. 

Prudential may face financial, reputational 
and other exposure (including regulatory 
censure) in the event that any of its 
partners fails to meet its obligations under 
the arrangements, encounters financial 
difficulty, or fails to comply with local or 
international regulation and standards 
such as those pertaining to the prevention 
of financial crime. In addition, a significant 
proportion of the Group’s product 
distribution is carried out through 
arrangements with third parties not 
controlled by Prudential and is dependent 
upon continuation of these relationships. 
A temporary or permanent disruption to 
these distribution arrangements, such as 
through significant deterioration in the 
reputation, financial position or other 
circumstances of the third party or material 
failure in controls (such as those pertaining 
to the prevention of financial crime) could 
adversely affect the results of operations 
of Prudential.

Prudential’s Articles of 
Association contain an exclusive 
jurisdiction provision
Under Prudential’s Articles of Association, 
certain legal proceedings may only be 
brought in the courts of England and Wales. 
This applies to legal proceedings by a 
shareholder (in its capacity as such) against 
Prudential and/or its Directors and/or its 
professional service providers. It also applies 
to legal proceedings between Prudential 
and its Directors and/or Prudential and 
Prudential’s professional service providers 
that arise in connection with legal 
proceedings between the shareholder  
and such professional service provider. 
This provision could make it difficult for 
US and other non‑UK shareholders 
to enforce their shareholder rights.

Changes in tax legislation 
may result in adverse tax 
consequences
Tax rules, including those relating to the 
insurance industry, and their interpretation 
may change, possibly with retrospective 
effect, in any of the jurisdictions in which 
Prudential operates. Significant tax 
disputes with tax authorities, and any 
change in the tax status of any member 
of the Group or in taxation legislation or 
its scope or interpretation could affect 
Prudential’s financial condition and results 
of operations.

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www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationGlossary 

Actual Exchange Rates (AER)  
Actual Exchange Rates are actual historical 
exchange rates for the specific accounting 
period, being the average rates over the 
period for the income statement and the 
closing rates for the balance sheet at the 
balance sheet date.

Annual premium equivalent 
or APE 
A measure of new business activity that 
is calculated as the sum of annualised 
regular premiums from new business plus 
10 per cent of single premiums on new 
business written during the period.

Asset backed security 
A security whose value and income 
payments are derived from and 
collateralised (or ‘backed’) by a specified 
pool of underlying assets. The pool of 
assets is typically a group of small and 
illiquid assets that are unable to be 
sold individually.

Available for sale (AFS) 
Securities that have been acquired neither 
for short-term sale nor to be held to 
maturity. AFS securities are measured 
at fair value on the statement of financial 
position with unrealised gains and losses 
being booked in Other Comprehensive 
Income instead of the income statement.

Back book of business
The insurance policies sold in past periods 
that are still in force and hence are still 
recorded on the insurer’s balance sheet.

Bonuses 
Bonuses refer to the non-guaranteed 
benefit added to participating life insurance 
policies and are the way in which 
policyholders receive their share of the 
profits of the policies. There are normally 
two types of bonus: 

 — Regular bonus – expected to be added 
every year during the term of the policy. 
It is not guaranteed that a regular bonus 
will be added each year, but once it is 
added, it cannot be reversed, also 
known as annual or reversionary bonus; 
and

 — Final bonus – an additional bonus 

expected to be paid when policyholders 
take money from the policies. If 
investment return has been low over 
the lifetime of the policy, a final bonus 
may not be paid. Final bonuses may 
vary and are not guaranteed.

Bulk annuity
A bulk annuity, sometimes referred to 
as a bulk purchase annuity, is a contract 

between a defined benefit pension scheme 
and an insurance company, whereby an 
insurance company insures some or all 
of the liabilities of the pension scheme. 

Cash surrender value 
The amount of cash available to a 
policyholder on the surrender of or 
withdrawal from a life insurance policy 
or annuity contract.

Constant Exchange Rates (CER) 
Constant Exchange Rates – Prudential plc 
reports its results at both actual exchange 
rates (AER) to reflect actual results and 
also constant exchange rates (CER) 
so as to eliminate the impact from exchange 
translation. CER results are calculated by 
translating prior period results using 
current period foreign currency exchange 
rates, ie, current period average rates for 
the income statements and current period 
closing rate for the balance sheet.

Closed-book life insurance 
business
A ‘closed book’ is essentially a group of 
insurance policies that are no longer sold, 
but are still featured on the books of a life 
insurer as a premium-paying policy. The 
insurance company has ‘closed the books’ 
on new sales of these products which will 
remain in run-off until the policies expire 
and all claims are settled.

Core structural borrowings 
Borrowings which Prudential considers 
to form part of its core capital structure 
and exclude operational borrowings.

Credit risk 
The risk of loss if another party fails 
to meet its obligations, or fails to do so 
in a timely fashion.

Currency risk 
The risk that asset or liability values, cash 
flows, income or expenses will be affected 
by changes in exchange rates. Also 
referred to as foreign exchange risk.

Deferred acquisition costs 
or DAC 
Acquisition costs are expenses of an 
insurer which are incurred in connection 
with the acquisition of new insurance 
contracts or the renewal of existing 
insurance policies. They include 
commissions and other variable sales 
inducements and the direct costs of issuing 
the policy, such as underwriting and other 
policy issue expenses. Typically, under 
IFRS, an element of acquisition costs are 
deferred, ie not expensed in the year 
incurred, and instead amortised in the 

income statement in line with the 
emergence of surpluses on the 
related contracts. 

Deferred annuities 
Annuities or pensions due to be paid from 
a future date or when the policyholder 
reaches a specified age.

Discretionary participation 
features or DPF 
A contractual right to receive, as a 
supplement to guaranteed benefits, 
additional benefits:

 — That are likely to be a significant portion 

of the total contractual benefits;

 — Whose amount or timing is 

contractually at the discretion of the 
issuer; and

 — That are contractually based on asset, 

fund, company or other entity 
performance.

Dividend cover 
Dividend cover is calculated as operating 
profit after tax on an IFRS basis, divided 
by the current period interim dividend plus 
the proposed second interim dividend.

Endowment product 
An ordinary individual life insurance 
product that provides the insured party 
with various guaranteed benefits if it 
survives specific maturity dates or periods 
stated in the policy. Upon the death of the 
insured party within the coverage period, 
a designated beneficiary receives the 
face value of the policy.

European Embedded Value 
or EEV 
Financial results that are prepared on 
a supplementary basis to the Group’s 
consolidated IFRS results and which are 
prepared in accordance with a set of 
principles issued by the Chief Financial 
Officers Forum of European Insurance 
Companies in May 2004 and expanded 
by the Additional Guidance of EEV 
Disclosures published in October 2005. 
The principles are designed to capture 
the value of the new business sold in the 
period and of the business in force.

Fixed annuities
Fixed annuity contracts written in the US 
which allow for tax-deferred accumulation 
of funds, are used for asset accumulation 
in retirement planning and for providing 
income in retirement and offer flexible 
pay-out options. The contract holder pays 
the insurer a premium, which is credited to 
the contract holders’ account. Periodically, 

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interest is credited to the contract holders’ 
account and administrative charges are 
deducted, as appropriate.

Fixed indexed annuities 
These are similar to fixed annuities in that 
the contract holder pays the insurer a 
premium, which is credited to the contract 
holder’s account and, periodically, interest 
is credited to the contract holder’s account 
and administrative charges are deducted, 
as appropriate. An annual minimum 
interest rate may be guaranteed, although 
actual interest credited may be higher and 
is linked to an equity index over its indexed 
option period.

Funds under management 
These comprise funds of the Group held 
in the statement of financial position and 
external funds that are managed by 
Prudential asset management operations.

Group free surplus 
Group free surplus at the end of the period 
comprises free surplus for the insurance 
businesses, representing the excess of 
the net worth over the required capital 
included in the EEV results, and IFRS 
net assets for the asset management 
businesses excluding goodwill. The free 
surplus generated during the period 
comprises the movement in this balance 
excluding foreign exchange, capital and 
other reserve movements. Specifically, 
it includes amounts maturing from the 
in-force operations during the period  
less the investment in new business, 
the effect of market movements and other 
one-off items.

Guaranteed annuities 
Policies that pay out a fixed amount 
of benefit for a defined period.

Guaranteed investment contract 
(GIC) (US) 
An investment contract between an 
insurance company and an institutional 
investor, which provides a stated rate of 
return on deposits over a specified period 
of time. They typically provide for partial or 
total withdrawals at book value if needed 
for certain liquidity needs of the plan.

Guaranteed minimum 
accumulation benefit 
(GMAB) (US) 
A guarantee that ensures that the contract 
value of a variable annuity contract will be 
at least equal to a certain minimum amount 
after a specified number of years.

Guaranteed minimum death 
benefit (GMDB) (US) 
The basic death benefit offered under 
variable annuity contracts, which specifies 
that if the owner dies before annuity 
income payments begin, the beneficiary 
will receive a payment equal to the greater 
of the contract value or purchase payments 
less withdrawals.

Guaranteed minimum income 
benefit (GMIB) (US) 
A guarantee that ensures, under certain 
conditions, that the owner may annuitise 
the variable annuity contract based on 
the greater of (a) the actual account value 
or (b) a pay-out base equal to premiums 
credited with some interest rate, or the 
maximum anniversary value of the account 
prior to annuitisation.

Guaranteed minimum 
withdrawal benefit (GMWB) (US) 
A guarantee in a variable annuity that 
promises that the owner may make annual 
withdrawals of a defined amount for the life 
of the owner or until the total guaranteed 
amount is recovered, regardless of market 
performance or the actual account balance.

Health and protection 
These comprise health and personal 
accident insurance products, which 
provide morbidity or sickness benefits and 
include health, disability, critical illness and 
accident coverage. Health and protection 
products are sold both as standalone 
policies and as riders that can be attached 
to life insurance products. Health and 
protection riders are presented together 
with ordinary individual life insurance 
products for purposes of disclosure of 
financial information.

Immediate annuity 
An annuity in which payments to the 
annuitant or beneficiary start at once 
upon establishment of the annuity plan 
or scheme. Such annuities are almost 
always purchased with a single 
(lump sum) payment.

In-force 
An insurance policy or contract reflected 
on records that has not expired, matured or 
otherwise been surrendered or terminated.

Inherited estate 
For life insurance proprietary companies, 
surplus capital available on top of what 
is necessary to cover policyholders 
reasonable expectations. An inherited 
(orphan) estate is effectively surplus capital 
on a realistic basis built over time and not 
allocated to policyholders or shareholders.

Internal rate of return (IRR) 
The IRR is equivalent to the discount rate 
at which the present EEV value of the 
post-tax cash flows expected to be earned 
over the lifetime of the business written 
in shareholder-backed life funds is equal 
to the total invested capital to support 
the writing of the business. The capital 
included in the calculation of the IRR 
is equal to the amount required to pay 
acquisition costs and set up reserves less 
premiums received, plus encumbered 
capital. The impact of the time value 
of options and guarantees is included 
in the calculation.

Internal vesting
Internal vestings are proceeds from a 
Prudential policy which the policyholder 
has decided to reinvest in a Prudential 
annuity product.

International Financial Reporting 
Standards (IFRS)
Accounting standards that all publicly listed 
groups in the European Union are required 
to apply in preparing consolidated financial 
statements.

Investment grade 
Investments rated BBB- or above for S&P, 
Baa3 or above for Moody’s. Generally they 
are bonds that are judged by the rating 
agency as likely enough to meet payment 
obligations that banks are allowed to invest 
in them.

Investment-linked products 
or contracts 
Insurance products where the surrender 
value of the policy is linked to the value of 
underlying investments (such as collective 
investment schemes, internal investment 
pools or other property) or fluctuations in 
the value of underlying investment or 
indices. Investment risk associated with 
the product is usually borne by the 
policyholder. Insurance coverage, 
investment and administration services 
are provided for which the charges are 
deducted from the investment fund assets. 
Benefits payable will depend on the price 
of the units prevailing at the time of 
surrender, death or the maturity of the 
product, subject to surrender charges. 
These are also referred to as unit-linked 
products or unit-linked contracts.

Liquidity coverage ratio
Prudential calculates this as assets and 
resources available to us that are readily 
convertible to cash to cover corporate 
obligations in a prescribed stress scenario. 
We calculate this ratio over a range of time 
horizons extending to 12 months.

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company (OEIC)
A collective investment fund structured 
as a limited company in which investors 
can buy and sell shares.

Operational borrowings 
Borrowings which arise in the normal 
course of the business.

Participating funds 
Distinct portfolios where the policyholders 
have a contractual right to receive at the 
discretion of the insurer additional benefits 
based on factors such as the performance 
of a pool of assets held within the fund, as 
a supplement to any guaranteed benefits. 
The insurer may either have discretion 
as to the timing of the allocation of those 
benefits to participating policyholders or 
may have discretion as to the timing and 
the amount of the additional benefits. For 
Prudential the most significant participating 
funds are with-profits funds for business 
written in the UK, Hong Kong, Malaysia 
and Singapore.

Participating policies or 
participating business 
Contracts of insurance where the 
policyholders have a contractual right 
to receive, at the discretion of the insurer, 
additional benefits based on factors 
such as investment performance, as a 
supplement to any guaranteed benefits. 
This is also referred to as with-profits 
business.

Payback period
Payback period is the time in which the 
initial ‘cash’ outflow of investment is 
expected to be recovered from the ‘cash’ 
inflows generated by the investment. We 
measure cash outflow by our investment 
of free surplus in new business sales. 
The payback period equals the time taken 
for this business to generate free surplus 
to cover this investment. Payback periods 
are measured on an undiscounted basis.

Present value of new business 
premiums or PVNBP 
The present value of new business 
premiums is calculated as equalling 
single premiums plus the present value 
of expected premiums of new regular 
premium business, allowing for lapses and 
other assumptions made in determining 
the EEV new business contribution.

Prudential Regulation Authority 
or PRA
The PRA is a UK regulatory body 
responsible for prudential regulation and 
supervision of banks, building societies, 
credit unions, insurers and major 
investment firms.

Regular premium product 
A life insurance product with regular 
periodic premium payments.

Rider 
A supplemental plan that can be attached 
to a basic insurance policy, with payment 
of additional premium.

Risk margin reserve 
(RMR) charge
An RMR charge is included within 
operating profit based on longer-term 
investment returns and represents a charge 
for long-term expected defaults of debt 
securities, determined by reference to the 
credit quality of the portfolio.

Scottish Amicable Insurance 
Fund (SAIF) 
SAIF is a ring-fenced sub-fund of the 
Prudential Assurance Company’s 
long-term fund following the acquisition 
of the mutually owned Scottish Amicable 
Life Assurance Society in 1997. The fund 
is solely for the benefit of policyholders 
of SAIF. Shareholders of Prudential plc 
have no interest in the profits of this fund 
although they are entitled to asset 
management fees on this business.

Separate account 
A separate account is a pool of investments 
held by an insurance company not in 
or ‘separate’ from its general account. 
They generally accrue to the policyholder. 
A separate account allows an investor to 
choose an investment category according 
to his individual risk tolerance, and desire 
for performance.

Single premiums 
Single premium policies of insurance are 
those that require only a single lump sum 
payment from the policyholder.

Stochastic techniques 
Stochastic techniques incorporate results 
from repeated simulations using key 
financial parameters which are subject 
to random variations and are projected 
into the future.

Liquidity premium
This comprises the premium that is 
required to compensate for the lower 
liquidity of corporate bonds relative 
to swaps and the mark to market risk 
premium that is required to compensate 
for the potential volatility in corporate 
bond spreads (and hence market values) 
at the time of sale. 

Market value reduction (MVR) 
A reduction applied to the payment on 
with-profits bonds when policyholders 
surrender in adverse market conditions.

Money Market Fund (MMF)
An MMF is an open-ended mutual fund 
that invests in short-term debt securities 
such as US treasury bills and commercial 
paper. The purpose of an MMF is to 
provide investors with a safe place to 
invest easily accessible cash-equivalent 
assets characterised as a low-risk, 
low-return investment.

Mortality rate 
Rate of death, varying by such parameters 
as age, gender and health, used in pricing 
and computing liabilities for future 
policyholders of life and annuity products, 
which contain mortality risks.

Net premiums 
Life insurance premiums, net of reinsurance 
ceded to third-party reinsurers.

Net worth
Net assets for EEV reporting purposes 
that reflect the regulatory basis position, 
sometimes with adjustments to achieve 
consistency with the IFRS treatment of 
certain items.

New business margin 
The value of new business on an EEV basis 
expressed as a percentage of the present 
value of new business premiums expected 
to be received from the new business.

New business profit 
The profits, calculated in accordance with 
European Embedded Value Principles, 
from business sold in the financial reporting 
period under consideration.

Non-participating business 
A life insurance policy where the 
policyholder is not entitled to a share of the 
company’s profits and surplus, but receives 
certain guaranteed benefits. Also known 
as non-profit in the UK. Examples include 
pure risk policies (eg fixed annuities, term 
insurance, critical illness) and unit-linked 
insurance contracts.

400

Prudential plc  Annual Report 2016 www.prudential.co.ukGlossaryContinuedUnit-linked products or 
unit-linked contracts 
See ‘investment-linked products 
or contracts’ above.

Universal life 
An insurance product where the customer 
pays flexible premiums, subject to specified 
limits, which are accumulated in an account 
and are credited with interest (at a rate 
either set by the insurer or reflecting 
returns on a pool of matching assets). 
The customer may vary the death benefit 
and the contract may permit the customer 
to withdraw the account balance, typically 
subject to a surrender charge.

Variable annuity (VA) (US) 
An annuity whose value is determined by 
the performance of underlying investment 
options that frequently includes securities. 
A variable annuity’s value is not guaranteed 
and will fluctuate, depending on the value 
of its underlying investments. The holder 
of a variable annuity assumes the 
investment risk and the funds backing a 
variable annuity are held in the insurance 
company’s separate account. VAs are 
similar to unit-linked annuities in the UK.

Whole of life 
A type of life insurance policy that provides 
lifetime protection; premiums must usually 
be paid for life. The sum assured is paid out 
whenever death occurs. Commonly used 
for estate planning purposes.

With-profits funds 
See ‘participating funds’ on page 400.

Yield 
A measure of the income received from 
an investment compared to the price paid 
for the investment. Normally expressed 
as a percentage.

Subordinated debt 
A fixed interest issue or debt that ranks 
below other debt in order of priority for 
repayment if the issuer is liquidated. 
Holders are compensated for the added 
risk through higher rates of interest. 
Under EU insurance regulation, 
subordinated debt is not treated as a 
liability and counts towards the coverage 
of the required minimum margin of 
solvency, with limitations.

Surrender 
The termination of a life insurance policy 
or annuity contract at the request of the 
policyholder after which the policyholder 
receives the cash surrender value, if any, 
of the contract.

Surrender charge or 
surrender fee 
The fee charged to a policyholder when 
a life insurance policy or annuity contract 
is surrendered for its cash surrender 
value prior to the end of the surrender 
charge period.

Takaful 
Insurance that is compliant with 
Islamic principles.

Time value of options 
and guarantees 
The value of financial options and 
guarantees comprises two parts, 
the intrinsic value and the time value. 
The intrinsic value is given by a 
deterministic valuation on best estimate 
assumptions. The time value is the 
additional value arising from the variability 
of economic outcomes in the future.

Total shareholder return (TSR) 
TSR represents the growth in the value 
of a share plus the value of dividends 
paid, assuming that the dividends are 
reinvested in the Company’s shares 
on the ex-dividend date.

Unallocated surplus 
Unallocated surplus is recorded wholly as a 
liability and represents the excess of assets 
over policyholder liabilities for Prudential’s 
with-profits funds. The balance retained 
in the unallocated surplus represents 
cumulative income arising on the with-
profits business that has not been allocated 
to policyholders or shareholders.

401

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationShareholder information 

Communication with 
shareholders
The Group maintains a corporate website 
containing a wide range of information 
relevant for private and institutional 
investors, including the Group’s financial 
calendar www.prudential.co.uk

In accordance with relevant legislation, 
shareholders holding 5 per cent or more  
of the fully paid up issued share capital  
are able to require the Directors to hold 
a general meeting. Written shareholder 
requests should be addressed to the Group 
Company Secretary at the registered office. 

Annual General Meeting 
The 2017 Annual General Meeting (AGM) 
will be held in the Churchill Auditorium at 
The Queen Elizabeth II Conference Centre, 
Broad Sanctuary, Westminster, London 
SW1P 3EE on 18 May 2017 at 11.00am. 

Prudential will continue its practice of 
calling a poll on all resolutions and the 
voting results, including all proxies lodged 
prior to the meeting, will be displayed at 
the meeting and subsequently published 
on the Company’s website. 

Details of the 2016 AGM, including the 
major items discussed at the meeting and 
the results of the voting, can be found on 
the Company’s website. 

Documents on display 
The terms and conditions of all Directors’ 
appointments are available for inspection 
at the Company’s registered office during 
normal business hours and at the AGM. 

Company constitution 
Prudential is governed by the Companies 
Act 2006, other applicable legislation and 
regulations, and provisions in its Articles. 
Any change to the Articles must be 
approved by special resolution of the 
shareholders. There were no changes 
to the constitutional documents during 
2016. The Memorandum and Articles 
are available on the Company’s website. 

Share capital 

Issued share capital
The issued share capital as at 
31 December 2016 consisted of 
2,581,061,573 (2015: 2,572,454,958) 
ordinary shares of 5 pence each, all fully 
paid up and listed on the London Stock 
Exchange and the Hong Kong Stock 
Exchange. As at 31 December 2016, there 
were 48,534 (2015: 56,276) accounts on 
the register. Further information can be 
found in note C10 on page 275.

Prudential also maintains secondary 
listings on the New York Stock Exchange 
(in the form of American Depositary 
Receipts which are referenced to ordinary 
shares on the main UK register) and the 
Singapore Stock Exchange.

Prudential has maintained a sufficiency 
of public float throughout the reporting 
period as required by the Hong Kong 
Listing Rules.

Analysis of shareholder accounts as at 31 December 2016

Size of shareholding

1,000,001 upwards
500,001–1,000,000
100,001–500,000
10,001–100,000
5,001–10,000
1,001–5,000
1–1,000

Total

Number of
shareholder
accounts

 % of total
number of
shareholder
accounts

Number of
shares

2,278,169,295
108,664,530
107,814,337
41,403,517
11,972,232
24,237,465
8,800,197

0.57
0.31
0.95
2.92
3.55
22.68
69.02

100

2,581,061,573

 % of total
number of
shares

88.27
4.21
4.18
1.60
0.46
0.94
0.34

100

275
151
461
1,418
1,723
11,009
33,497

48,534

Major shareholders 
The following notifications have been 
disclosed under the Financial Conduct 
Authority’s (FCA) Disclosure Guidance 
and Transparency Rules in respect of 
notifiable interests exceeding 3 per cent in 
the voting rights of the issued share capital.

As at 31 December 2016

 % of total 
voting rights

Capital Group Companies, Inc.

BlackRock, Inc

Norges Bank

9.87

5.08

4.03

As at 13 March 2017, no notifications have 
been received since the year end. 

Rights and obligations 
The rights and obligations attaching to the 
Company’s shares are set out in full in the 
Articles. There are currently no voting 
restrictions on the ordinary shares, all of 
which are fully paid, and each share carries 
one vote on a poll. If votes are cast on a 
show of hands, each shareholder present 
in person or by proxy, or in the case of a 
corporation, each of its duly authorised 
corporate representatives, has one vote 
except that if a proxy is appointed by more 
than one member, the proxy has one vote 
for and one vote against if instructed by 
one or more members to vote for the 
resolution and by one or more members 
to vote against the resolution. 

Where, under an employee share plan, 
participants are the beneficial owners of 
the shares but not the registered owners, 
the voting rights are normally exercisable 
by the registered owner in accordance with 
the relevant plan rules. Trustees may vote 
at their discretion, but do not vote on any 
unawarded shares held as surplus assets.

As at 13 March 2017, Trustees held 
0.47 per cent of the issued share capital 
under the various plans in operation.

Rights to dividends under the various 
schemes are set out on pages 110 to 157.

402

Prudential plc  Annual Report 2016 www.prudential.co.ukRestrictions on transfer 
In accordance with English company law, 
shares may be transferred by an instrument 
of transfer or through an electronic system 
(currently CREST) and any transfer is not 
restricted except that the Directors may, 
in certain circumstances, refuse to register 
transfers of shares but only if such refusal 
does not prevent dealings in the shares 
from taking place on an open and proper 
basis. If the Directors make use of that 
power, they must send the transferee 
notice of the refusal within two months. 

Certain restrictions may be imposed from 
time to time by applicable laws and 
regulations (for example, insider trading 
laws) and pursuant to the Listing Rules of 
both the FCA and the Hong Kong Stock 
Exchange, as well as under the rules of 
some of the Group’s employee share plans.

All Directors are required to hold a 
minimum number of shares under 
guidelines approved by the Board, which 
they would also be expected to retain as 
described on page 131 of the Directors’ 
remuneration report.

Authority to issue shares 
The Directors require authority from 
shareholders in relation to the issue of 
shares. Whenever shares are issued, these 
must be offered to existing shareholders 
pro rata to their holdings unless the 
Directors have been given authority by 
shareholders to issue shares without 
offering them first to existing shareholders. 
Prudential seeks authority from its 
shareholders on an annual basis to issue 
shares up to a maximum amount, of which 
a defined number may be issued without 
pre-emption. Disapplication of statutory 
pre-emption procedures is also sought for 
rights issues. The existing authorities to 
issue shares and to do so without observing 
pre-emption rights are due to expire at the 
end of this year’s AGM. Relevant 
resolutions to authorise share capital 
issuances will be put to shareholders at the 
AGM on 18 May 2017. 

Details of shares issued during 2015 and 
2016 are given in note C10 on page 275. 

In accordance with the terms of a waiver 
granted by the Hong Kong Stock 
Exchange, Prudential confirms that it 

complies with the applicable law and 
regulation in the UK in relation to the 
holding of shares in treasury and with 
the conditions of the waiver in connection 
with the purchase of own shares and any 
treasury shares it may hold.

Authority to purchase 
own shares 
The Directors also require authority from 
shareholders in relation to the purchase 
of the Company’s own shares. Prudential 
seeks authority by special resolution on 
an annual basis for the buyback of its own 
shares in accordance with the relevant 
provisions of the Companies Act 2006 and 
other related guidance. This authority has 
not been used since it was last granted at 
the AGM in 2016. This existing authority is 
due to expire at the end of this year’s AGM 
and a special resolution to renew the 
authority will be put to shareholders at the 
AGM on 18 May 2017. 

Dividend information 

2016 second interim dividend

Ex-dividend date

Record date

Payment date

A number of dividend waivers are in place 
and these relate to shares issued but not 
allocated under the Group’s employee 
share plans. These shares are held by the 
Trustees and will, in due course, be used 
to satisfy requirements under the Group’s 
employee share plans.

Shareholders 
registered on 
the UK register 
and Hong Kong 
and Irish branch 
registers

Holders of 
US American
 Depository 
Receipts

Shareholders with
 ordinary shares
 standing to the 
credit of their CDP
 securities accounts

30 March 2017

–

29 March 2017

31 March 2017

31 March 2017

31 March 2017

19 May 2017

On or about
 26 May 2017

On or about
 26 May 2017

403

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationShareholder information
Continued 

Shareholder enquiries 
For enquiries about shareholdings, including dividends and lost share certificates, please contact the Company’s registrars:

Register

By post

By telephone

Principal UK register

Equiniti Limited, Aspect House, Spencer Road, 
Lancing, West Sussex BN99 6DA. 

Irish branch register

Hong Kong branch register

Singapore register

ADRs

Capita Asset Services, Shareholder solutions 
(Ireland) Ltd, PO Box 7117, Dublin 2, Ireland. 

Computershare Hong Kong Investor Services 
Limited, 17M Floor, Hopewell Centre, 
183 Queen’s Road East, Wan Chai, Hong Kong. 

Shareholders who have shares standing to 
the credit of their securities accounts with 
The Central Depository (PTE) Limited (CDP) 
in Singapore may refer queries to the CDP 
at 9 North Buona Vista Drive, #01-19/20, 
The Metropolis, Singapore 138588. Enquiries 
regarding shares held in Depository Agent 
Sub-accounts should be directed to your 
Depository Agent or broker.

J.P. Morgan Chase Bank N.A, PO Box 64504, 
St. Paul, MN 55164-0854, USA.

Dividend mandates
Shareholders may have their dividends 
paid directly to their bank or building 
society account. If you wish to take 
advantage of this facility, please call 
Equiniti and request a Cash Dividend 
Mandate form. Alternatively, shareholders 
may download the form from www.
prudential.co.uk/prudential-plc/
investors/shareholder_services/forms

Cash dividend alternative
The Company operates a Dividend 
Re-investment Plan (DRIP). Shareholders 
who have elected for the DRIP will 
automatically receive shares for all future 
dividends in respect of which a DRIP 
alternative is offered. The election may be 
cancelled at any time by the shareholder. 
Further details of the DRIP and the 
timetable are available on the Company’s 
website at www.prudential.co.uk/
investors/shareholder-centre/agm-
information/2017 

Electronic communications
Shareholders are encouraged to elect to 
receive shareholder documents 
electronically by registering with 
Shareview at www.shareview.co.uk  
This will save on printing and distribution 
costs, and create environmental benefits. 
Shareholders who have registered will 
be sent an email notification whenever 
shareholder documents are available on 
the Company’s website and a link will be 
provided to that information. When 
registering, shareholders will need their 
shareholder reference number which can 
be found on their share certificate or proxy 
form. The option to receive shareholder 
documents electronically is not available to 
shareholders holding shares through CDP. 
Please contact Equiniti if you require any 
assistance or further information.

Tel 0371 384 2035
Textel 0371 384 2255  
(for hard of hearing).
Lines are open from 8.30am to 5.30pm 
(UK), Monday to Friday. 
International shareholders 
Tel +44 (0)121 415 7026

Tel +353 1 553 0050

Tel +852 2862 8555

Tel +65 6535 7511

Tel +1 800 990 1135  
or from outside the US  
+1 651 453 2128 or log on  
to www.adr.com

Share dealing services
The Company’s registrars, Equiniti, offer a 
postal dealing facility for buying and selling 
Prudential plc ordinary shares; please 
see the Equiniti address or telephone 
0371 384 2248. They also offer a telephone 
and internet dealing service, Shareview, 
which provides a simple and convenient 
way of selling Prudential shares. For 
telephone sales call 0345 603 7037 
between 8.00am and 4.30pm, Monday to 
Friday, and for internet sales log on to  
www.shareview.co.uk/dealing 

ShareGift
Shareholders who have only a small 
number of shares the value of which makes 
them uneconomic to sell them may wish 
to consider donating them to ShareGift 
(Registered Charity 1052686). The 
relevant share transfer form may be 
downloaded from our website  
www.prudential.co.uk/prudential-plc/
investors/shareholder_services/forms or 
from Equiniti. Further information about 
ShareGift may be obtained on +44 (0)20 
7930 3737 or from www.ShareGift.org 

404

Prudential plc  Annual Report 2016 www.prudential.co.ukHow to contact us

Prudential plc
Laurence Pountney Hill
London EC4R 0HH
Tel +44 (0)20 7220 7588
www.prudential.co.uk

Board

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Nic Nicandrou
Chief Financial Officer

Penny James
Group Chief Risk Officer

Group Executive Committee

Julian Adams
Group Regulatory and Government 
Relations Director

Raghu Hariharan
Director of Strategy and Capital 
Market Relations

Jonathan Oliver
Group Communications Director

Alan Porter
Group General Counsel 
and Company Secretary

Al-Noor Ramji
Group Chief Digital Officer

Tim Rolfe
Group Human Resources Director

Prudential UK and Europe
3 Sheldon Square
London W2 6PR
Tel +44 (0)800 000 000
www.pru.co.uk

John Foley
Chief Executive

M&G
Laurence Pountney Hill
London EC4R 0HH
Tel +44 (0)20 7626 4588
www.mandg.co.uk

Anne Richards
Chief Executive

Prudential Corporation Asia
13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Tel +852 2918 6300
www.prudentialcorporation-asia.com

Tony Wilkey
Chief Executive

Jackson National Life 
Insurance Company
1 Corporate Way
Lansing
Michigan 48951
USA
Tel +1 517 381 5500
www.jackson.com

Barry Stowe
Chairman and Chief Executive Officer 
of North American Business Unit 

Institutional Analyst and 
Investor Enquiries
Tel +44 (0)20 7548 3300
E-mail investor.relations@prudential.co.uk

UK Register Private 
Shareholder Enquiries
Tel 0371 384 2035
International shareholders 
Tel +44 (0)121 415 7026

Irish Branch Register Private 
Shareholder Enquiries
Tel +353 1 553 0050

Hong Kong Branch Register 
Private Shareholder Enquiries
Tel +852 2862 8555

US American Depository 
Receipts Holder Enquiries
Tel +1 651 453 2128

The Central Depository (Pte) 
Limited Shareholder Enquiries
Tel +65 6535 7511

Media Enquiries
Tel +44 (0)20 7548 2776 
E-mail media.relations@prudential.co.uk

405

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	informationPrudential public 
limited company
Incorporated and registered in England 
and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk

Prudential plc is a holding company, 
subsidiaries of which are authorised 
and regulated by the Prudential  
Regulation Authority and the Financial 
Conduct Authority

Forward-looking statements

This document may contain ‘forward-
looking statements’ with respect to certain 
of Prudential's plans and its goals and 
expectations relating to its future financial 
condition, performance, results, strategy 
and objectives. Statements that are not 
historical facts, including statements about 
Prudential’s beliefs and expectations and 
including, without limitation, statements 
containing the words ‘may’, ‘will’, ‘should’, 
‘continue’, ‘aims’, ‘estimates’, ‘projects’, 
‘believes’, ‘intends’, ‘expects’, ‘plans’, 
‘seeks’ and ‘anticipates’, and words of 
similar meaning, are forward-looking 
statements. These statements are based 
on plans, estimates and projections as at 
the time they are made, and therefore 
undue reliance should not be placed on 
them. By their nature, all forward-looking 
statements involve risk and uncertainty. 
A number of important factors could 
cause Prudential's actual future financial 
condition or performance or other 
indicated results to differ materially from 
those indicated in any forward-looking 
statement. Such factors include, but are 
not limited to, future market conditions, 
including fluctuations in interest rates and 
exchange rates, the potential for a 
sustained low-interest rate environment, 
and the performance of financial markets 
generally; the policies and actions of 
regulatory authorities, including, for 
example, new government initiatives; the 
political, legal and economic effects of the 
UK’s vote to leave the European Union; the 
impact of continuing designation as a 
Global Systemically Important Insurer or 
‘G-SII’; the impact of competition, 
economic uncertainty, inflation and 
deflation; the effect on Prudential’s 
business and results from, in particular, 
mortality and morbidity trends, lapse rates 
and policy renewal rates; the timing, impact 

and other uncertainties of future 
acquisitions or combinations within 
relevant industries; the impact of changes 
in capital, solvency standards, accounting 
standards or relevant regulatory 
frameworks, and tax and other legislation 
and regulations in the jurisdictions in which 
Prudential and its affiliates operate; and the 
impact of legal and regulatory actions, 
investigations and disputes. These and 
other important factors may, for example, 
result in changes to assumptions used for 
determining results of operations or 
re-estimations of reserves for future policy 
benefits. Further discussion of these and 
other important factors that could cause 
Prudential's actual future financial 
condition or performance or other 
indicated results to differ, possibly 
materially, from those anticipated in 
Prudential's forward-looking statements 
can be found under the 'Risk factors' 
heading in the Annual Report and the ‘Risk 
factors’ heading of Prudential’s most recent 
annual report on Form 20-F filed with the 
US Securities and Exchange Commission. 
Prudential’s most recent annual report and 
Form 20-F are available on its website at 
www.prudential.co.uk

Any forward-looking statements contained 
in this document speak only as of the date 
on which they are made. Prudential 
expressly disclaims any obligation to 
update any of the forward-looking 
statements contained in this document or 
any other forward-looking statements it 
may make, whether as a result of future 
events, new information or otherwise 
except as required pursuant to the UK 
Prospectus Rules, the UK Listing Rules, the 
UK Disclosure and Transparency Rules, the 
Hong Kong Listing Rules, the SGX-ST 
listing rules or other applicable laws and 
regulations.

406

Prudential plc  Annual Report 2016 www.prudential.co.ukFront cover:

Phuong Lan  
Prudential Vietnam

Phuong Lan holds PRUmultiple care and 
PRU-Wealth Assured policies from Prudential 
Vietnam. These products provide financial 
protection against critical illness during 
Phuong Lan’s lifetime, ensure availability 
of funds to help realise her goals in her later 
years, and enhance her family’s prosperity. 

Back cover:

Helen  
Prudential UK and Europe

See page 29 for further details.

407

www.prudential.co.ukAnnualReport2016  Prudential plc						07		Additional	information408

Prudential plc  Annual Report 2016 www.prudential.co.ukHistory 

Providing financial security 
since 1848 

Successive generations have looked to Prudential to safeguard their financial security – 
from industrial workers and their families in Victorian Britain, to around 24 million insurance 
customers worldwide today. Our financial strength, heritage, prudence and focus on our 
customers’ long‑term needs ensure that people continue to turn to our trusted brands to help 
them plan for today and tomorrow.

1848
Prudential is established as 
Prudential Mutual Assurance 
Investment and Loan Association 
in Hatton Garden, London, 
offering loans and life assurance 
to professional people.

1854
Prudential opens the Industrial 
Department to sell a new type 
of insurance, Industrial 
Insurance, to the working 
classes, for premiums of 
a penny and upwards.

1923
Prudential’s first overseas life 
branch is established in India, 
with the first policy being sold 
to a tea planter in Assam. 

1949
The ‘Man from the Pru’ 
advertising campaign is 
launched.

1986
Prudential acquires Jackson 
in the United States.

1994
Prudential Corporation Asia 
is formed in Hong Kong as 
a regional head office to 
expand operations beyond an 
existing presence in Malaysia, 
Singapore and Hong Kong.

1999
Prudential acquires M&G, 
pioneer of unit trusts in the 
UK and a leading provider 
of investment products.

2000
Prudential and CITIC launch the 
first Sino‑British life insurance 
joint venture in China.

2014
Prudential acquires businesses 
in Ghana and Kenya, marking 
its entry into the fast‑growing 
African life insurance industry.

www.prudentialhistory.co.uk

Fred’s story

In June 1949, an article describing the life 
and work of a long‑serving Prudential 
agent, Fred Sawyer, appeared in the 
Weekly Illustrated magazine. One of the 
pictures was so striking that it prompted 
Prudential’s publicity department to use it 
in their next advertising campaign, and the 
figure of Fred Sawyer came to represent a 
typical agent.

‘“Service,” says Pru agent Sawyer, “is the 
secret of success”. He has 1,500 clients and 
collects in the morning and evening, fitting 
in clerical work in the afternoon. But he still 
finds time to be a special constable, a 
school manager and a district councillor. 
“I know the people,” says Mr Sawyer, 
“I wouldn’t change my job for any other.”’ 

Weekly Illustrated magazine
June 1949

P

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Prudential public limited company
Incorporated and registered in  
England and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk

Prudential plc is a holding company, 
subsidiaries of which are authorised 
and regulated, as applicable, by the 
Prudential Regulation Authority and 
the Financial Conduct Authority.

Printed on Amadeus 75 Matt, a paper made from 
75 per cent recycled post‑consumer waste and 25 per cent 
fibre sourced from fully sustainable forests; and Amadeus 
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All material used in this report has been independently 
certified according to the rules of the Forest Stewardship 
Council (FSC). All pulps used are elemental chlorine 
free, and the inks used are vegetable oil based. The 
manufacturing mills and the printer are registered to the 
Environmental Management System ISO 14001 and are 
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