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Prudential Bancorp
Annual Report 2017

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FY2017 Annual Report · Prudential Bancorp
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Adding more to life 

Prudential plc  Annual Report 2017 

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 The Directors’ Report of Prudential plc for the 
year ended 31 December 2017 is set out on pages 2 to 8, 
82 to 122 and 362 to 407, and includes the sections of 
the Annual Report referred to in these pages. 

Contents 

01	 Group	overview

Chairman’s statement
Group Chief Executive’s report

02	 Strategic	report

At a glance
Our business model
Our distribution
Our performance
Our businesses and their performance
Chief Financial Officer’s report on the 2017 financial performance
Report on the risks facing our business and how these are managed
Corporate responsibility review

03	 Governance

Chairman’s introduction
Board of Directors
How we operate
Further information on Directors
Risk management and internal control
Committee reports
Statutory and regulatory disclosures
Additional information
Index to principal Directors’ report disclosures

04	 Directors’	remuneration	report

Annual statement from the Chairman of the Remuneration Committee
Our Executive Directors’ remuneration at a glance
Summary of the current Directors’ remuneration policy
Annual report on remuneration
Supplementary information

05	 Financial	statements

06	 European	Embedded	Value	(EEV)	basis	results

07	 Additional	information

Additional unaudited financial information 
Risk factors
Glossary
Shareholder information
How to contact us

Page

02
04

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12
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16
18
33
48
64

82
83
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99
101
120
121
122

124
126
128
132
154

159

325

362
391
398
402
406

By helping to take the financial  
risk out of life’s big decisions, 
Prudential creates long-term value  
for our customers, our shareholders 
and the communities we serve.  
Adding more to life.    

Our year in numbers

Summary financials

2017

2016

Change 
on actual 
exchange
rate basis6

Change 
on constant
 exchange
rate basis6

IFRS operating profit based on longer‑term investment returns

Underlying free surplus generated 1,2

Life new business profit

IFRS profit after tax 3

Net cash remittances from business units

IFRS shareholders’ funds

EEV shareholders’ funds

Group Solvency II capital surplus 4,5

£4,699m £4,256m 10%
£3,640m £3,566m 2%
£3,616m £3,088m 17%
£2,390m £1,921m 24%
£1,788m £1,718m 4%
£14.7bn
£16.1bn
£44.7bn £39.0bn
£13.3bn £12.5bn

15%

10%

6%

6%

(1)%

12%

21%

–

Full‑year ordinary dividend
47 pence 
(2016: 43.5 pence)

+8%

Employees volunteered
96,493 hours

Notes
1  Underlying free surplus generated comprises 

underlying free surplus generated from the Group’s 
long‑term business (net of investment in new 
business) and that generated from asset management 
operations. Further information is set out in note 11 of 
the EEV basis results.

2  The 2016 comparative results have been 

re‑presented from those previously published 
following reassessment of the Group’s operating 
segments as described in note B1.3 of the IFRS 
financial statements, as a result Prudential Capital is 
not included in underlying free surplus generated.

3 

IFRS profit after tax reflects the combined effects of 
operating results determined on the basis of longer‑term 
investment returns, together with negative short‑term 
investment variances, which in 2017 largely arose within 
Jackson, profit (loss) on disposal of businesses, 
amortisation of acquisition accounting adjustments and 
the total tax charge for the year.

4  The Group shareholder capital position excludes the 
contribution to Own Funds and the Solvency Capital 
Requirement from ring‑fenced with‑profits funds 
and staff pension schemes in surplus. The estimated 
solvency position includes management’s calculation 

of UK transitional measures reflecting operating and 
market conditions at each valuation date. An application 
to recalculate the transitional measures as at 
31 December 2017 has been approved by the Prudential 
Regulation Authority.

5  Before allowing for second interim ordinary dividend.
6  Further information on actual and constant exchange 
rates basis is set out in note A1 of the IFRS financial 
statements.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  01

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationChairman’s statement – Paul Manduca
A customer-focused Group delivering 
long-term sustainable returns

I am pleased to present Prudential’s 2017 Annual Report. Prudential has 
produced another well balanced performance while making a number of 
important changes to our business. Alongside our 2017 results, the Board 
announced its intention to demerge M&G Prudential, our UK and European 
business, from the Group. 

The Board has always considered it 
important to create optionality within our 
corporate structure. After a rigorous 
review, which considered all options 
including the status quo, we have 
concluded that it is in the best interest of 
the business to operate as two separately 
listed companies, able to focus on their 
distinct strategic priorities in their chosen 
geographies. This will unlock the potential 
for enhanced value creation in both 
businesses, as each benefits from strategic 
focus and capital allocation policies aligned 
to its market opportunity. On completion of 
the demerger, shareholders will hold 
interests in both companies.

M&G Prudential is one of the leading 
retirement and savings businesses in the 
UK and Europe. As a standalone entity, it 
will continue to drive its transformation into 
a more capital‑efficient and customer‑
focused business, targeting growing 
customer demand for comprehensive 
financial solutions in these markets. In line 
with this strategy M&G Prudential agreed 
in March 2018 to the partial sale of its 
shareholder annuity portfolio. As with 
other changes to the business, our priority 
is to ensure these customers are treated 
fairly.

The international Group will combine the 
exciting growth potential of our Asia, US 
and Africa businesses, meeting the 
growing needs of customers in these 
markets. These businesses will form a 
leading international Group focused on the 
largest insurance markets globally with 
significant growth prospects.

Both independent groups will be 
headquartered in London, which we 
regard as the pre‑eminent city from which 
to operate global financial service 
businesses, and both are expected to meet 
the criteria for inclusion in the FTSE100.

The Board believes this demerger is in the 
interests of all our stakeholders. Customers 
will receive greater focus, employees will 
be more closely aligned with their 
businesses and we believe shareholders 
will benefit from investments in both 
companies.

Our strong full year results demonstrate 
the positive momentum across all our 
businesses. 

Our impact
Throughout the demerger process, we will 
continue to hold ourselves to the highest 
standards to ensure that both businesses 
deliver long‑term sustainable returns. 

As ever, our customers remain our key 
priority. We help customers make plans for 
the future by reducing the risks they face. 
Whether they are saving for the family, 
protecting their health or managing their 
retirement, Prudential enables them to 
manage uncertainty. We also turn their 
capital into a source of stable investment in 
companies and countries across the world, 
driving economic growth and improving 
infrastructure. Changing the structure of 
our business will not reduce our 
commitment to delivering on these 
promises.

Our customer focus means actively 
engaging with the critical issues facing both 
our businesses and the wider world. In 
2017, the Group published its first 
environmental, social and governance 
(ESG) report, demonstrating how we 
approach all our stakeholders, from our 
suppliers and employees to the wider 
communities in which we operate, with the 
same sense of responsibility and 
commitment that we apply to our 
customers, and how we engage with 
investors and regulators around the risks 
and impact of issues such as climate 
change. We will publish our next ESG 
report in May 2018. 

Performance and dividend
We have delivered another broad‑based 
operating and financial performance, 
driven by all of our business units and in 
particular by our growing Asia businesses.

In view of this performance and our 
confidence about the outlook for the 
Group, the Board has decided to increase 
the full‑year ordinary dividend by 
8 per cent to 47 pence per share. In line 
with this, the Directors have approved a 
second interim ordinary dividend of 
32.5 pence per share (2016: 30.57 pence 
per share).

Governance
All our stakeholders benefit from the Board 
taking an active role in the development 
and execution of our strategy, ensuring it is 
fit for today and for the future. The Board’s 
decision to separate M&G Prudential was 
not taken lightly and we took significant 
time to consider the benefits for 
shareholders and customers and the 
impact on our wider stakeholders. We took 
an important step towards this decision in 
August 2017 when we announced our 
intention to merge our UK asset manager, 
M&G, and our UK and Europe life 
insurance business to form 
M&G Prudential. The combined business 
now manages £351 billion in assets1 for 
more than seven million customers and is 
well placed to thrive as an independent 
business. 

The Board now has a vital role to play 
stewarding the separation process, 
working with management and ensuring 
that every part of the Group continues to 
deliver for customers. This task makes 
ensuring a strong and diverse Board more 
important than ever. There were a number 
of changes to the Board in 2017 in both 
non‑executive and executive roles, 
reflecting the strength of our succession 
planning. 

02  Prudential plc    Annual Report 2017 

www.prudential.co.uk

This has enabled us to recruit high‑calibre 
candidates with a diverse set of skills and 
expertise and ensured continuity while 
minimising disruption. I would like to thank 
Ann Godbehere, Tony Wilkey and Penny 
James for their significant contribution 
during their tenures, and to welcome Mark 
FitzPatrick, Tom Watjen and James Turner 
to the Board. The global market for talent 
continues to be highly competitive and our 
priority remains to ensure that we have the 
best possible executive and non‑executive 
team. We have committed to focusing 
particularly on strengthening gender 
diversity, alongside diversity of skills, in our 
succession planning in 2018.

Ensuring the effectiveness of the Board 
also remains a priority for me as Chairman. 
An external independent evaluation was 
conducted at the end of 2017 to consider 
how the Board can improve and work 
together more effectively. I was pleased 
that the review concluded that the Board’s 
strengths included creating a collegiate and 
constructive environment, effective use of 
time and materials, and strong risk and 
control oversight.

Our shareholders and other 
stakeholders
A well governed company engages 
regularly and effectively with its 
shareholders, responding to their 
challenges and taking their ideas and 
concerns seriously. At Prudential, we have 
open and constructive dialogue with 
investors via a regular and comprehensive 
programme of engagement. I have 
personally found this active engagement 
hugely valuable and fully commit to 
continuing this dialogue. Shareholder input 
is vital to ensuring well informed Board 
discussions.

Policy and regulatory change affects both 
our short‑term performance and long‑term 
strategy. Prudential places great 
importance on having an effective 
relationship with the regulators and 
policymakers who supervise us and our 
markets. We engage regularly and 
constructively with all our regulators and 
supervisors, as well as with governments 
around the world. Throughout the 
demerger process, the Board will continue 
to engage with all our stakeholders to 
ensure that they are kept informed and 
their input is sought.

Our people
The success of Prudential is rooted in the 
commitment, creativity and drive of our 
teams in each of our markets and 
businesses. The structural changes we are 
proposing will only succeed because of the 
hard work of our people and we will 
support them through these changes.

We are committed to ensuring that 
Prudential’s people represent the 
communities we serve and we therefore 
take a strategic approach to diversity and 
inclusion at every level of our business. 
While this is an ongoing journey, we firmly 
believe diversity both adds strength and 
ensures a wide range of perspectives. We 
aim to encourage an inclusive working 
environment where we develop our talent, 
reward great performance and recognise 
our differences in order to continue to 
deliver outstanding results for our 
customers, shareholders and communities. 
As part of our commitment to diversity, 
Prudential has signed the HM Treasury 
Women in Finance Charter, which aims to 
increase the number of women working in 
senior management in financial services 
companies, and we have set a gender 
diversity target of 30 per cent females in 
senior management by the end of 2021.

Our communities
Prudential provides important benefits to 
society through our core business activities. 
In addition to these benefits, Prudential is a 
responsible business that invests in our local 
communities, which we strongly believe is 
in the interests of all our stakeholders.

Our community investment work focuses 
particularly on financial education, disaster 
preparedness and social inclusion. The 
Cha‑Ching programme, our financial 
education platform aimed at primary 
school‑aged children, is now in its seventh 
year. It has expanded from its origins in 
Asia to each of the four continents in which 
the Group does business, and in all of the 
markets where it has been launched it has 
been extremely positively received, with 
strong feedback from parents, teachers, 
children and political stakeholders. The 
Prudence Foundation’s Safe Steps is a 
first‑of‑its‑kind pan‑Asian public service 
initiative to enhance disaster preparedness 
and awareness through the dissemination of 
educational survival tips for natural disasters, 
with a potential reach of 200 million people. 
And in the UK, over the past five years 
Prudential RideLondon has raised over 
£50 million for charity and become one of 
the largest fundraising events in the country. 
In 2017 alone, more than 800 charities 
benefited from riders’ fundraising.

The direct contribution made by our 
people to the communities in which they 
live and participate makes me particularly 
proud. In 2017, Prudential colleagues 
volunteered 96,493 hours of their time. 
I support this activity personally through 
our flagship international volunteering 
programme, the Chairman’s Challenge, 
and I am delighted by the continuing 
success of the programme, with the 
number of volunteers increasing year‑on‑
year. From its launch in 2006, when 2,603 
employees signed up, volunteer numbers 
have more than trebled. Last year 8,500 
colleagues around the world – over 
30 per cent of our workforce – took part, 
volunteering more than 35,000 hours to 
support 30 projects.

Conclusion
Prudential has announced a significant 
change that we believe will secure the 
future success of both M&G Prudential and 
our international business. This decision 
has been made from a position of strength, 
with a well balanced 2017 performance 
driven by every part of our business. The 
Board has confidence in the creation of two 
valuable businesses that will continue to 
deliver for our shareholders, customers 
and other stakeholders.

Paul Manduca 
Chairman

Note
1  Represents M&G Prudential asset management 

external funds under management and internal funds 
included on the M&G Prudential long‑term insurance 
business balance sheet.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  03

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationGroup Chief Executive’s report – Mike Wells
Strong performance and 
continued profitable growth

I am pleased to report that over 2017 our clear, consistent strategy, high-quality 
products and improving capabilities have enabled us to meet the needs of 
customers around the world better than ever before.

Our purpose is to help remove uncertainty 
from life’s big events. Whether that’s starting 
a family, saving for a child’s education or 
planning for retirement, we provide our 
customers with financial peace of mind, 
enabling them to face the future with greater 
confidence. We also invest our customers’ 
money actively in the real economy, helping 
not only to improve the lives of individuals 
and families, but also to build stronger 
communities and drive the cycle of growth.

Our strategy is aligned to structural trends: 
the savings and protection needs of the fast‑ 
growing middle class in Asia, the retirement 
income needs of the approximately 75 million 
baby boomers in the United States1 and the 
growing demand for managed savings 
solutions among the ageing populations of 
the United Kingdom and Europe. These 
trends are sustained, and we remain 
focused on the opportunities they present.

We have continued to develop our 
products and our capabilities in order to 
improve the way we meet customers’ 
needs. We are creating new, better and 
more personalised products, and we have 
a flexible, collaborative approach to 
incorporating the best digital technologies 
into our operations, while also leveraging 
our global scale to share new insights 
across our businesses at pace. The result is 
constant improvement in the way we serve 
our customers, providing value both to 
them and to our shareholders.

In March 2018 the Group announced its 
intention to demerge its UK and Europe 
businesses (‘M&G Prudential’) from 
Prudential plc, resulting in two separately 
listed companies, with different investment 
characteristics and opportunities. Our 
businesses share common heritage, values 
and purpose. Looking forward, we believe 
we will be better able to focus on meeting 
our customers’ rapidly evolving needs and 
to deliver long‑term value to investors as two 
separate businesses. On completion of the 
demerger, shareholders will hold interests 
in both Prudential plc and M&G Prudential.

In line with its strategy to transition towards 
a more capital efficient, de‑risked business 
model, M&G Prudential agreed in March 
2018 to the sale of £12.0 billion20 of its 
shareholder annuity portfolio to Rothesay 
Life. Under the terms of the agreement, 
M&G Prudential has reinsured 
£12.0 billion20 of liabilities to Rothesay Life, 
which is expected to be followed by a Part 
VII transfer of the portfolio by the end of 
2019. The capital benefit of this transaction 
will be retained within the Group to 
support the UK demerger process. 

In preparation for the UK demerger 
process, and to align the ownership of the 
Group’s businesses with their operating 
structures, Prudential plc intends to 
transfer the legal ownership of its Hong 
Kong insurance subsidiaries from The 
Prudential Assurance Company Limited 
(M&G Prudential’s UK regulated insurance 
entity) to Prudential Corporation Asia 
Limited, which is expected to complete by 
the end of 2019.

Our financial performance
We have built on our good start to 2017 
through disciplined execution of our 
strategy, again led by our businesses in Asia. 

We announce today the achievement of 
our remaining 2017 objectives, which were 
set in December 2013. During the first half 
of 2017, we exceeded the Group objective 
of underlying free surplus generation of at 
least £10 billion from the beginning of 2014 
to the end of 2017. By the end of 2017 we 
had generated £12.8 billion over this four 
year period. Our Asia businesses delivered 
growth in IFRS operating profit based on 
longer‑term investment returns2 (‘IFRS 
operating profit’) at a compound average 
rate of 16 per cent3 over the period 2012 
to 2017, and underlying free surplus  
generation of £1,078 million3 for the full 
year 2017. This is testament to the strength, 
scale and diversity of our Asia platform, 
validates our focus on recurring premium 
health and protection business and 

demonstrates the strength of our 
operational execution. It also marks the 
third set of objectives that we have 
successfully achieved within the last 
10 years.

During 2017 we combined our UK and 
European life and asset management 
businesses to form M&G Prudential, which 
delivered record levels of external asset 
management net inflows of £17.3 billion in 
2017. This contributed to combined assets 
under management4 of £351 billion at 
31 December 2017. 

As in previous years, we comment on our 
performance in local currency terms 
(expressed on a constant exchange rate 
basis) to show the underlying business 
trends in a period of currency movement.

IFRS operating profit*  
by business and currency  
% 2017

25%

35%

GBP
11%

Other
18%

US$
linked
24%

US$
47%

40%

  Asia
  US
  UK and Europe

* Segmental earnings of key businesses and excludes 
other income and expenditure.

04  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Adding more to life:  
Helen, Prudential Hong Kong
‘I’ve always considered good health to be very important to my 
life. It’s great that Prudential offered me access to myDNA Pro, 
which has given me key insights into my genetic risk profiles.
The first step was to do a DNA test, which showed my body 
to be sensitive to carbohydrate and fat intake due to my 
genetic makeup. Based on these findings, the personal health 
coach I chose as part of the programme helped me set a 
weight loss goal and plan to maintain a healthier lifestyle, 
including changing my dietary habits and ensuring 
I incorporated more cardio workouts into my exercise regime. 
With these, I have been able to maintain a healthy weight and 
am now in an overall better shape.
I’ve been very impressed by the genetics‑based 
recommendations and level of personal guidance provided 
by the programme. Huge thanks to my coach and Prudential 
for all the support and motivation.’

Group IFRS operating profit was 6 per cent5 
higher at £4,699 million (up 10 per cent on 
an actual exchange rate basis). IFRS 
operating profit from our Asia life insurance 
and asset management businesses grew 
by 15 per cent5, reflecting continued 
broad‑based business momentum across 
the region, with double‑digit5 growth in 
eight out of 12 life insurance markets. In the 
US, Jackson’s total IFRS operating profit 
increased by 3 per cent5, due mainly to 
growth in fee income on higher asset 
balances, which outweighed the 
anticipated reduction in spread earnings. 
In the UK and Europe, M&G Prudential’s 
total IFRS operating profit was 10 per cent 
higher than the prior year, reflecting 
6 per cent growth in the IFRS operating 
profit generated from insurance business 
and 18 per cent growth in that generated 
from asset management.

The Group’s capital generation is 
underpinned by our large and growing 
in‑force business portfolio, and focus on 
profitable, short‑payback business. Overall 
underlying free surplus generation6 
decreased by 1 per cent5 to £3,640 million, 
with higher contributions in Asia and the 
UK and Europe, offset by higher 
restructuring costs and a lower 
contribution from our US business. 
2016 benefited from the impact of a US 
transaction to enhance local capital 
efficiency that was not repeated in 2017. 

Cash remittances to the Group increased 
to £1,788 million, with Asia the largest 
contributor7 at £645 million. The Group’s 
overall performance supported an 
8 per cent increase in the 2017 full year 
ordinary dividend to 47 pence per share. 

The Group remains robustly capitalised, 
with a 2017 year‑end Solvency II cover 
ratio8,9 of 202 per cent. Over the period, 
IFRS shareholders’ funds increased by 
10 per cent to £16.1 billion, reflecting profit 
after tax of £2,390 million (2016: 
£1,921 million on an actual exchange rate 
basis) net of other movements that 
included dividend payments to 
shareholders of £1,159 million and adverse 
foreign exchange movements of 
£470 million. EEV shareholders’ funds 
increased by 15 per cent to £44.7 billion, 
equivalent to 1,728 pence per share10,11.

New business profit11 increased by 
12 per cent5 to £3,616 million (up 
17 per cent on an actual exchange rate 
basis), driven by improved business mix in 
Asia, higher UK volumes and the 
favourable effect of tax reform in the US.

In Asia, we continue to develop our 
capabilities and reach, which build scale 
and enhance quality. Our strategic 
emphasis on increasing sales from health 
and protection business has contributed to 
a 12 per cent5 increase in new business 
profit in Asia. Our asset management 

business, Eastspring Investments, has 
again seen growth, with its total assets 
under management up 18 per cent12 to 
£138.9 billion and IFRS operating profit also 
up 18 per cent5 to £176 million.

In the US we remain focused on meeting 
the retirement income needs of the 
growing generation of baby boomer 
retirees and expanding our operations into 
the large asset pools of the fee‑based 
advisory market. Although the evolving 
regulatory environment continues to cause 
industry sales disruption, in 2017 Jackson 
delivered positive separate account net 
inflows of £3.5 billion, with separate 
account assets reaching £130.5 billion, an 
increase of 19 per cent5. In December 2017 
the US enacted a major tax reform 
package, including a reduction in the 
corporate income tax rate from 35 per cent 
to 21 per cent effective from 1 January 
2018. While this led to a £445 million 
charge in the income statement from 
re‑measuring deferred tax balances on the 
IFRS balance sheet, we expect the tax 
changes to be positive in the long term. The 
US effective tax rate is expected to fall from 
the current rate of circa 28 per cent to circa 
18 per cent in the future.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  05

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationGroup Chief Executive’s report – Mike Wells continued 

In the UK, both our UK life and asset 
management businesses performed well 
in 2017. PruFund new business APE sales 
increased 36 per cent to £1.2 billion,  
while M&G saw record net inflows of 
£17.3 billion from external clients.  
Overall M&G Prudential assets under 
management4 reached £351 billion, up 
from £311 billion at 31 December 2016. 

Our financial KPIs continue to reflect the 
outcome of the Group’s strategy. Our Asia 
life businesses are driven by growth in our 
recurring premium base and focus on health 
and protection business, and elsewhere we 
are benefiting from our prioritisation of 
fee‑generating products across our Asia 
asset management, US variable annuity and 
UK and European asset management 
activities.

A successful strategy
Our performance is based on our clear, 
consistent and successful strategy, which is 
focused on long‑term opportunities arising 
from structural trends in our markets 
around the world.

In Asia, the growth of the middle class is 
creating significant and long‑term demand 
for the products we offer. The working‑age 
population in the region is growing by 
a million people a month, and by 2030 is 
expected to reach 2.5 billion13, while 
65 per cent of Asian private financial wealth 
is held in cash14 and at the same time, that 
wealth is growing by US$4 trillion a year14.  

The growing and increasingly wealthy 
middle classes of the region are under‑
protected. In Asia, out‑of‑pocket 
healthcare spend makes up 42 per cent of 
total health expenditure15, compared with 
just 12 per cent in the US and 9 per cent in 
the UK. While in a more developed market 
such as the UK insurance penetration is 
equivalent to 7.5 per cent16 of GDP, in Asia 
that figure is just 2.4 per cent16, giving an 
idea of the scale of the growth opportunity 
that remains in our Asian markets. The gap 
between the insurance cover of people in 
the region and what they need in order to 
maintain the living standards of their 
families has been estimated at circa 
£35 trillion17. We help to bridge that gap 
with a broad range of solutions across 
14 markets in the region. We are in the top 
three in nine of our markets in Asia18, and 
we have 15 million life customers, with 
access to total markets of more than 
3.3 billion people.

The United States is the world’s largest 
retirement market, with approximately 
40 million Americans reaching retirement 
age over the next decade alone, and these 
consumers have a need for investment 
options through which they can grow their 
savings while at the same time protecting 
their income. This is creating demand for 
our variable annuity products, which are 
designed to help this cohort of Americans 
avoid running out of money and provide 
them with a reliable cushion against volatile 
markets. In the US, over US$15 trillion is 
invested in adviser‑distributed financial 
assets net of existing annuities, while 
penetration of variable annuity sales into 
the retirement market remains low, 
demonstrating the scale of the opportunity 
for us.

In the UK and Europe there is growing 
demand among customers for managed 
solutions, savings products that provide 
better long‑term returns than cash, while 
smoothing out the ups and downs of the 
market. We meet that need through our 
PruFund propositions and our 
comprehensive range of actively managed 
funds. M&G Prudential is well positioned to 
target this growing customer demand for 
comprehensive financial solutions and the 
demerger will enable this business to play 
an even greater role in these markets.

Doing more for our customers
We deliver on our clear strategy and our 
long‑term opportunities by paying close 
attention to the needs of our customers, by 
responding to those needs with products 
that fit their changing requirements, and by 
improving our capabilities continually in 
order to deliver the best products in the 
most effective way.

In Asia, our broad‑based portfolio of 
businesses continues to drive the growth of 
the Group. We are constantly improving 
the range and quality of the products we 
offer in the region, developing our 
multi‑channel distribution platform to 
ensure that those products reach as many 
customers as possible and improving our 
capabilities throughout our operations, not 
least by accessing new innovations in 
digital technology. 

We develop products that meet the needs 
of our customers, whether that is for more 
personalised features or products aimed at 
new areas of the market and in 2017 we 
launched a number of new health and 
protection products in Indonesia, Vietnam, 
Singapore, Malaysia and Hong Kong.

Prudential’s Group 
Executive Committee
Mike Wells is advised and assisted 
by the Group Executive Committee, 
which comprises our Executive 
Directors and a team of functional 
specialists. 

 The members of the Group 
Executive Committee and their 
roles are set out on page 406.

Back, left to right: Tim Rolfe, Julian Adams, 
Al‑Noor Ramji, Anne Richards, Jonathan Oliver, 
Alan Porter. 

Front, left to right: Nic Nicandrou, John Foley, 
Mike Wells, Mark FitzPatrick, Barry Stowe.

James Turner was appointed as an Executive 
Director and as Group Chief Risk Officer in 
March 2018.

06  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Prudential won the 
insurance category 
of Management 
Today’s ‘Britain’s 
Most Admired 
Companies’ awards 
in December 2017. 

We were also named Britain’s most 
admired company overall for quality of 
management and inspirational 
leadership and fourth for our ability to 
attract and retain top talent. The highly 
regarded awards are based on a review 
by peers.

We are also continuing to improve both our 
agency platform and our bancassurance 
partnerships in Asia to ensure that we 
reach as many customers as possible. 
Nowhere is this clearer than in China, 
where, through our joint venture CITIC‑
Prudential, we now have a presence in 
77 cities, with access to 940 million people, 
or about 70 per cent of the population of 
the world’s most populous country. We 
have over 44,000 agents in China and 
access to more than 4,000 bank branches. 
Across the region during 2017 we 
increased our total agents to over 600,000 
and we ended the year with over 15 million 
life insurance customers. Recent 
announcements of new agreements in the 
Philippines, Thailand, Indonesia and 
Vietnam have also increased the reach of 
our bancassurance partnerships.

Continuous improvement of our 
capabilities is also a key part of our 
approach, and in Asia we introduced a 
number of digital initiatives that will benefit 
both our customers and our shareholders, 
including apps and chatbots, that, among 
other services, can provide rapid claims 
payment, constant customer support, 
answer queries, help schedule 
appointments and transfer feedback from 
customers to our businesses. Building on 
its success in Hong Kong, our myDNA 
service, which provides diet and exercise 
advice based on genetic profiles, has been 
launched in Vietnam, Malaysia and 
Singapore. In Singapore we also launched 
PRU Fintegrate, a new initiative enabling us 
to collaborate with fintech startups to 
co‑develop digital solutions for customers. 

Eastspring is well placed for the anticipated 
growth in Asia’s retail mutual fund market. 
To prepare further, we have strengthened 
our in‑house investment teams, entered 
into new strategic partnerships and made 
significant progress in systems and 
operating model upgrades. In addition, 
Eastspring recognises that environmental, 
social and governance (ESG) factors can be 
material to investment returns, particularly 
in the long term, and has become a 
signatory to the United Nations‑supported 
Principles for Responsible Investment 
(PRI), joining M&G Prudential asset 
management.

In the United States, we are continuing to 
develop our business to ensure we capture 
the opportunity presented by the millions 
of Americans moving into retirement now 
and over the coming years. Regulatory and 
industry changes are creating new areas of 
growth potential and we are adapting our 
offering to meet those opportunities. 
During 2017, in response to evolving 
conditions in the hybrid adviser segment of 
the market, Jackson launched Perspective 
Advisory II, an advisory version of our 
flagship product, Perspective II. We also 
announced the formation in November 
of our Private Wealth & Trust group, 
a specialised team focused on complex 
planning, investment management and tax 
mitigation strategies for high‑net‑worth 
clients. At the same time, we are improving 
communication for customers, and our 
initiatives in this area last year included the 
launch of a new website, the Financial 
Freedom Studio, where consumers can 
learn about financial planning for 
retirement, aimed at simplifying the 
language and focusing on planning for 
lifetime income.

In the UK and Europe, the combination of 
our life and asset management businesses 
into M&G Prudential has enabled us to 
meet the needs of our customers better 
than ever before. The business manages 
£351 billion of assets4 for more than 
seven million customers, both in the UK 
and internationally, and we are leveraging 
our scale, financial strength and 
complementary product and distribution 
capabilities to enhance the development of 
capital‑efficient, customer‑focused 
solutions. Bringing these businesses 
together has given us the opportunity to 

deliver better collaboration across business 
segments and more innovative and 
differentiated propositions. It also provides 
better access to customers and channels, 
merger cost synergies and transformation 
benefits, including the chance to invest to 
create a digital, data‑led business with low 
marginal cost of growth. M&G Prudential is 
in the top five in UK retail funds19, with an 
active management offering, and provides 
a range of consumer‑focused retirement 
and savings wrappers. The performance of 
its products continues to make them very 
popular among customers. The flagship 
PruFund Growth Life Fund, for example, 
has grown by 36 per cent since the start of 
2013, compared with benchmark growth 
of 30 per cent, and this performance has 
driven growth in PruFund assets under 
management from £7.5 billion in 2012 to 
£35.9 billion at the end of 2017. To improve 
the offering to customers, in 2017 the 
business rolled out myM&G, its direct‑to‑
consumer platform.

We took another step forward in our Africa 
business in 2017 when we entered Nigeria, 
Africa’s largest economy and our fifth 
market in the region. Following the launch 
of our businesses in Ghana, Kenya, Uganda 
and Zambia, this further demonstrates our 
commitment to Africa and our 
determination to bring the benefits of our 
products to customers across the region.

We continue to invest in our capabilities 
and our people across the organisation. In 
July we welcomed Mark FitzPatrick to our 
executive team as Chief Financial Officer, 
succeeding Nic Nicandrou, who took over 
from Tony Wilkey as Chief Executive of 
Prudential Corporation Asia. Mark brings 
with him significant experience and 
knowledge of the sector, and I am 
confident that Nic will lead our Asian 
business to further success. In March 2018 
James Turner was appointed Group Chief 
Risk Officer, bringing fresh perspective and 
additional leadership capacity to our 
executive team.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  07

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationGroup Chief Executive’s report – Mike Wells continued 

A positive outlook
With our clear strategy focused on 
long‑term trends around the world and 
continued improvements in our execution 
capabilities, we are delivering value to our 
customers, our shareholders and the 
communities in which we operate. This is 
supported by our ongoing focus on risk 
management and the strength of our 
balance sheet. We believe the demerger 
of M&G Prudential from the international 
group will leave both businesses better able 
to focus on meeting our customers’ rapidly 
evolving needs and to deliver long‑term 
value to investors as two separate 
companies. I have no doubt that the 
strength of our underlying opportunities 
and our proven ability to innovate and 
improve the way we do things, will ensure 
that both businesses are well positioned to 
continue to serve our customers well and 
grow profitably into the future.

Mike Wells 
Group Chief Executive

Notes
1  Source: US Census Bureau, Population Division, 2017 

2 

estimate of population.
IFRS operating profit is management’s primary measure of 
profitability and provides an underlying operating result 
based on longer‑term investment returns and excludes 
non‑operating items. Further information on its definition 
and reconciliation to profit for the period is set out in note 
B1 of the IFRS financial statements.

3  The current year and all comparative amounts for the Asia 
objectives exclude contributions from the Korea life 
business which was sold in 2017. The 2017 Asia IFRS 
operating profit objective was adjusted accordingly. 2012 
comparative amounts include the one‑off gain on sale of 
the stake in China Life of Taiwan of £51 million.

4  Represents M&G Prudential asset management external 
funds under management and internal funds included on 
the M&G Prudential long‑term insurance business balance 
sheet.

5  Year‑on‑year percentage increases are stated on a 

constant exchange rate basis unless otherwise stated.
6  Underlying free surplus generated comprises underlying 

free surplus generated from the Group’s long‑term 
business (net of investment in new business) and that 
generated from asset management operations. Further 
information is set out in note 11 of the EEV basis results.

7  Based on the 2017 operating segments.
8  The Group shareholder capital position excludes the 
contribution to Own Funds and the Solvency Capital 
Requirement from ring‑fenced with‑profits funds and 
staff pension schemes in surplus. The estimated solvency 
position includes management’s calculation of UK 
transitional measures reflecting operating and market 
conditions at each valuation date. An application 
to recalculate the transitional measures as at  
31 December 2017 has been approved by the 
Prudential Regulation Authority.

9  Estimated before allowing for second interim dividend.
10 Closing EEV shareholders’ funds divided by issued shares, 
as set out in note II(n) of the Additional unaudited financial 
information.

11  Embedded value reporting provides investors with a 

measure of the future profit streams of the Group. The EEV 
basis results have been prepared in accordance with EEV 
principles discussed in note 1 of EEV basis results. A 
reconciliation between IFRS and the EEV shareholder 
funds is included in note II(k) of the Additional unaudited 
financial information.

12  Growth rate on an actual exchange rate basis.

13  Working age population 15 ‑ 64 years. Source: United 
Nations, Department of Economic and Social Affairs, 
Population Division (2015). World Population Prospects: 
The 2015 Revision, DVD Edition. 

14 Source: BCG Global Wealth 2016. Navigating the New 

Client Landscape.

15  Source: World health Organisation ‑ Global Health 

Observatory data repository (2013). Out of pocket as 
percentage of total health expenditure.

16 Source: Swiss Re Sigma 2015. Insurance penetration 
calculated as premiums as percentage of GDP. Asia 
penetration calculated on a weighted population basis.
17  Source: Swiss Re, Mortality Protection Gap: Asia‑Pacific, 

2015.

18 Source: Based on formal (Competitors’ results release, 

local regulators and insurance associations) and informal 
(industry exchange) market share data. Ranking based on 
new business (APE or weighted FYP depending on the 
availability of data).

19 Source: The Investment Association, September 2017.
20 Relates to £12.0 billion of IFRS shareholder annuity 

liabilities, valued as at 31 December 2017.

08  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Strategic report  

Page

At a glance 
 Our business model
 Our distribution
 Our performance
 Our businesses and their performance

10
12
14
16
18
18
24
28
Chief Financial Officer’s report on the 2017 financial performance
33
Report on the risks facing our business and how these are managed  48
64
Corporate responsibility review  

 Asia
 US
 UK and Europe

www.prudential.co.uk 

Annual Report 2017    Prudential plc  09

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information02At a glance
Group at a glance

We meet the long-term savings and protection needs of a growing  
middle class and ageing population. We focus on three markets – Asia, 
the US and UK and Europe – where the need for our products is strong and 
growing and we use our capabilities, footprint and scale to meet that need. 
In recent years, we have expanded into Africa, taking advantage of the 
emerging demand for our products in the region. 

Our strategy

Asia

Savin

s,  h e a lth & prote

cti

o

g

n

Asia
Significant
protection gap
and investment
needs of the
middle class

US
Transition of
‘baby-boomers’
into retirement

UK and Europe
‘Savings gap’ and
ageing population
in need of returns/
income

Savin g s

Savin g s

We aim to capture three long-term opportunities 
across our key geographical markets:

 — serving the protection and investment needs of the 

growing middle class in Asia;

 — providing asset accumulation and retirement income 

products to US baby boomers; and

 — meeting the savings and retirement needs of an ageing 

British and continental European population.

We aim to generate attractive returns, enabling us to provide 
financial security to our customers, invest in growth 
opportunities and meet our customers’ high expectations.

Africa

Prudential Corporation Asia
Prudential Corporation Asia has leading insurance and  
asset management operations across 14 markets and  
serves the families of the region’s high potential economies. 
We have been operating in Asia for over 90 years and  
have built high‑performing businesses with multichannel 
distribution, a product portfolio centred on regular savings 
and protection, award‑winning customer services and a 
widely recognised brand. 

Eastspring Investments is a leading asset manager in Asia  
and provides investment solutions across a broad range  
of asset classes.

Leading pan-regional franchise

94%

of APE sales are regular premium

£139bn

Eastspring Investments funds under management 

£3.1bn

Eastspring Investments external net inflows1

We entered Africa in 2014 to offer products to new 
customers in one of the fastest‑growing regions in the world. 
We aim to provide products that help our customers to live 
longer and healthier lives, and save to improve future choices 
for them and their families.

1  Excluding money market funds.

10  Prudential plc    Annual Report 2017 

www.prudential.co.uk

£669bn

total funds under management

+26m

customers worldwide

US

UK and Europe

Jackson
Jackson provides retirement savings and income strategies 
aimed at the large number of people approaching retirement in 
the United States. Jackson’s pursuit of excellence in product 
innovation and distinctive distribution capabilities has helped 
us forge a solid reputation for meeting the needs of customers. 
Jackson’s variable annuities offer a distinct retirement solution 
designed to provide a variety of investment choices to help 
customers pursue their financial goals. 

M&G Prudential 
In August we announced the formation of M&G Prudential, a 
leading savings and investments business, ideally positioned 
to target growing customer demand for financial solutions in 
the UK and Europe. Our vision is a business built for the 
customer: simple, efficient, digitally enabled, capital light, 
fast‑growing and above all focused on delivery. The 
combined business benefits from two strong complementary 
brands, a world‑class investment capability, international 
distribution and a robust capital position.

Premier retirement income player

premium growth since 1995 

6.8x
19%

market share of US variable annuities1

£3.5bn

separate account net inflows

Well recognised brands with a strong track record 
of a long-term conviction-led investment approach

£17.3bn

asset management external net inflows

M&G Prudential funds under management1

£351bn
+7.2m

customers

1  ©2018 Morningstar, Inc. All Rights Reserved. The information contained herein: (1) is 
proprietary to Morningstar and/or its content providers; (2) is not warranted to be 
accurate, complete, or timely. Neither Morningstar nor its content providers are 
responsible for any damages or losses arising from any use of this information. Past 
performance is no guarantee of future results. Morningstar www.AnnuityIntel.com. 
Total Sales by Company 3Q YTD 2017.

1  Represents M&G Prudential asset management external funds under management 
and internal funds included on the M&G Prudential long‑term insurance business 
balance sheet.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  11

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur business model
Creating shared value

Our trusted brands and strong distribution channels enable us to understand the growing 
needs of our customers for long-term savings and financial security, and to design innovative 
products that meet those needs. By helping to build better lives and stronger communities 
and to fuel the growth cycle, we create long-term value for both our customers and 
our shareholders. 

Understanding our markets

Driving our business

Asia
 — Low life insurance and mutual fund 

penetration

 — Significant health and protection 

gap

 — Growing working age population

 — Increasing consumer affluence

 Our businesses and their performance  
page 18

US
 — Retiring ‘baby boomer’ generation

 — Large and growing retirement 

asset pools

 — Growing demand for guaranteed 

income

 Our businesses and their performance  
page 24

UK and Europe
 — Ageing population

 — Large and growing retirement 

asset pools

 — Growing demand for savings and 

income

 Our businesses and their performance  
page 28

Customers
Customers are at the heart of our strategy. We proactively listen to both new and 
existing customers to understand and respond to their changing needs. This allows 
us to propose financial solutions customised for different groups, whether that is 
young and middle‑aged people or those in the retirement phase of life. We are 
expanding our digital infrastructure to enhance our customer experience.

Products
We offer solutions for customers as they face the biggest financial challenges of 
their lives. We consistently develop our product portfolio, designing it around our 
customers’ needs and providing them with peace of mind, whether that be in relation 
to saving for retirement or insuring against risks of illness, death or critical life events.

Distribution
Distribution plays a key role in our ability to reach, attract and retain customers 
in different parts of the world. Building out and diversifying our distribution 
capabilities, including adding digital tools, helps ensure that we fully capitalise 
on the opportunities available to us in each of our markets.

Investment for growth
We focus on strategic investment in long‑term opportunities and capabilities to drive 
future growth and value for our stakeholders. We invest to improve relationships 
with our customers and distributors, to  create innovative products, to improve 
our operating platforms and to capture new opportunities and build new 
relationships. We invest in digital capabilities to empower our distributors 
and improve customer service.

Risk management
We generate value by selectively taking exposures to risks that are adequately 
rewarded and that can be appropriately quantified and managed. Balance sheet 
strength and proactive risk management enable us to make good our promises to 
our customers and create long‑term value for our stakeholders.

Report on the risks facing our business page 48

12  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Creating value…

…for our stakeholders

Growth
£4,699m

IFRS operating profit
+6%1 on 2016

£3,616m

New business profit
+12%1 on 2016

£6,598m

EEV operating profit
+15%1 on 2016

Cash
£3,640m

Free surplus generation
‑1%1 on 2016

£1,788m

Remittances
+4%2 on 2016

Capital
£13.3bn

Solvency II surplus
+6%2 on 2016

202%

Cover ratio
+1pp on 2016

The Group has a number of key 
performance indicators internally to 

measure financial performance. Read more 
on page 16

1  Growth rates on constant exchange rate basis.
2  Growth rates on an actual exchange rate basis.

We create financial benefits for our 
investors and deliver economic and social 
benefits for our customers, our employees 
and the societies in which we operate.

Customers Providing financial  
security and wealth creation. 

Investors Growing dividends and 
share price performance enhance 
shareholder value.

Read more on pages 68 to 70

Read more on pages 16 to 80

Employees Providing an environment 
with equal opportunities, career potential 
and rewards enabling us to attract and 
retain high‑quality individuals to deliver 
our strategy.

Communities Supporting communities 
where we operate, through investment in 
business and infrastructure, tax revenues 
and community support activities. 

Read more on pages 74 to 77

Read more on pages 70 to 74

www.prudential.co.uk 

Annual Report 2017    Prudential plc  13

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
Our distribution
Our global distribution strength

Our trusted brands and strong distribution channels enable us to understand 
the diverse needs of our customers, and respond to those needs. 

Jackson

Prudential Africa

Strength and flexibility of our 
distribution network gives us 
a distinctive advantage

Largest VA wholesale distribution force in the US1
Most productive VA wholesale  
distribution force in the US1
627 broker‑dealers’ selling agreements covering 
+226,545 (73%) of total US advisers2
#1 selling variable annuity contract3 in the independent 
channel since 2003 

Establishing network with 
market-leading initiatives

+2,200 agents
4 exclusive bank partners
Access to +600 bank branches
2 mobile bank partners
Approximately 700,000 customers

14  Prudential plc    Annual Report 2017 

www.prudential.co.uk

M&G Prudential

Prudential Corporation Asia

Diversified distribution model 
underpinned by strong brand

Pan-regional multi-channel 
network

£351 billion total assets under management4
Products registered in 24 jurisdictions around the world
+7.2 million customers
+300 Prudential Financial Planning partners

+600,000 agents
Multiple established bank partnerships
Active in +10,000 bank branches 
Eastspring Investments are present in 10 major Asian 
markets and distribution offices in US and Europe 

Independent research and Market Metrics, a Strategic Insight Business.

Notes
1 
2  The Cerulli Report Adviser Metrics 2017 and Jackson research.
3  ©2018 Morningstar, Inc. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) is not warranted to be accurate, complete, 
or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results. 
Morningstar www.AnnuityIntel.com. Total Sales by Company & by Contract 3Q YTD 2017. Jackson ranks #1 out of 735 VA contracts with reported sales in the Independent Channel in 3Q YTD 2017.

4  Represents M&G Prudential asset management external funds under management and internal funds included on the M&G Prudential long‑term insurance business balance sheet.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  15

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur performance
Measuring our performance 

To create sustainable economic value for our shareholders we focus on delivering growth 
and cash while maintaining appropriate capital. 

Profit, cash and capital1
Prudential takes a balanced approach to performance management across IFRS, EEV and cash. We aim to demonstrate how we generate 
profit under different accounting bases, reflecting the returns we generate on capital invested and the cash generation of our business.

IFRS operating profit based on longer-term investment returns2 £m
The Group’s business involves entering into 
long‑term contracts with customers, and 
hence the Group manages its associated 
assets and liabilities over a longer‑term time 
horizon. This enables the Group to manage a 
degree of short‑term market volatility. 
Therefore IFRS operating profit based on 
longer‑term investment returns gives a more 
relevant measure of the performance of the 
business. Other items are excluded from 
IFRS operating profit to allow more relevant 
period‑on‑period comparisons of the trading 
operations of the Group, eg the effects of 
corporate transactions are excluded.

Group IFRS operating profit in 2017 is 
6 per cent higher on a constant exchange 
rate basis (10 per cent on an actual exchange 
rate basis), compared with 2016, reflecting 
resilient performance in our life businesses, 
with Asia up 15 per cent (20 per cent on an 
actual exchange rate basis), the US up 
3 per cent (8 per cent on an actual exchange 
rate basis) and UK and Europe up 8 per cent. 
Our asset management businesses have 
performed well with M&G Prudential asset 
management up 18 per cent and Eastspring 
also up 18 per cent (25 per cent on an actual 
exchange rate basis).

CAGR
+12% 

3,969

4,699

4,256

2,937

3,154

2013

2014

2015

2016

2017

EEV new business profit3 £m
Life insurance products are, by their nature, 
long‑term and generate profit over a 
number of years. Embedded value reporting 
provides investors with a measure of the 
future profit streams of the Group. EEV new 
business profit reflects the value of future 
profit streams which are not fully captured in 
the year of sale under IFRS reporting.

EEV new business profit in 2017 increased 
by 12 per cent on a constant exchange rate 
basis (17 per cent on an actual exchange 
rate basis) compared with 2016, driven by 
strong performance in each of our 
businesses with Asia up 12 per cent 
(17 per cent on an actual exchange rate 
basis), the US up 9 per cent (15 per cent on 
an actual exchange rate basis), and the UK 
up 28 per cent.

CAGR
+15% 

2,492

3,616

3,088

2,077

2,021

2013

2014

2015

2016

2017

EEV operating profit3 £m
EEV operating profit is provided as an 
additional measure of profitability. This 
measure includes EEV new business profit, 
the change in the value of the Group’s 
long‑term in‑force business, and profit 
from our asset management and other 
businesses. As with IFRS, EEV operating 
profit reflects the underlying results based 
on longer‑term investment returns.

Group EEV operating profit in 2017 
increased by 15 per cent on a constant 
exchange rate basis (20 per cent on an 
actual exchange rate basis), compared  
with 2016, driven by higher new business 
profit and higher contributions from the 
in‑force business.

Group free surplus generation4,5 £m
Free surplus generation is used to measure 
the internal cash generation of our business 
units. For insurance operations it 
represents amounts maturing from the 
in‑force business during the period less 
investment in new business and excludes 
other non‑operating items. For asset 
management it equates to post‑tax IFRS 
operating profit for the year.

Overall underlying free surplus generation 
decreased by 1 per cent on a constant 
exchange rate basis (increased 2 per cent 
on an actual exchange rate basis),  
reflecting a one‑off benefit in the prior  
year in our US business and higher 
restructuring costs within the Group, 
offsetting higher contributions in Asia  
and the UK and Europe.

CAGR
+12% 

4,840

6,598

5,497

4,225

4,108

2013

2014

2015

2016

2017

CAGR
+11% 

3,025

3,566

3,640

2,417

2,553

2013

2014

2015

2016

2017

16  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Business unit remittances6 £m
Remittances measure the cash transferred 
from business units to the Group. Cash flows 
across the Group reflect our aim of achieving 
a balance between ensuring sufficient net 
remittances from business units to cover the 
dividend (after corporate costs) and the use 
of cash for reinvestment in profitable 
opportunities available to the Group.

Total remittances to the Group increased 
by 4 per cent in 2017, compared with 2016, 
with significant contributions from each of 
our major businesses. This increase was 
driven by remittances from Asia, up 
25 per cent (on an actual exchange rate 
basis) compared with 2016.

CAGR
+7% 

1,625

1,718

1,788

1,482

1,341

2013

2014

2015

2016

2017

Group Solvency II capital surplus7,8 £bn
Prudential is subject to the risk‑sensitive 
solvency framework required under 
European Solvency II Directives 
(Solvency II) as implemented by the 
Prudential Regulation Authority in the UK. 
The Solvency II surplus represents the 
aggregated capital (own funds) held by the 
Group, less solvency capital requirements.

The high quality and recurring nature of 
our operating capital generation, beneficial 
effects of debt issued and disciplined 
approach to managing balance sheet risks 
is reflected in the solvency capital surplus, 
which increased to £13.3 billion at 
31 December 2017.

13.3

12.5

9.7

2015

2016

2017

2017 objectives 
We are pleased to report that the Group has successfully achieved the financial objectives announced in December 2013. 
This demonstrates the successful execution of our strategy and is testament to the strength, scale and diversity of our Asia platform.

Asia objectives9
Asia IFRS operating profit, £m
Asia life and asset management pre‑tax 
IFRS operating profit to grow at a 
compound annual rate of at least 
15 per cent over the period 2012 ‑ 2017.

Asia underlying free surplus, £m
Asia underlying free surplus generation4 
of £0.9 billion to £1.1 billion in 2017.

Group objective10
Group cumulative underlying  
free surplus, £bn
Cumulative Group underlying free surplus 
generation of at least £10 billion over the 
four‑year period from 2014 to end‑2017.

CAGR
+16% 

1,885*

2017 objective
>£1,826m

1,029*

2017 objective
£0.9-1.1bn

12.8

2014-2017 
objective
>£10bn

884*

909

2012

Comparative
stated at reported
currency basis

*Expressed at
Dec 2013 FX rates

1,975

2017

454*

468

2012

Comparative
stated at reported
currency basis

*Expressed at
Dec 2013 FX rates

1,078

2017

2017

Notes
1  The comparative results shown above have been 

prepared using actual exchange rates (AER) basis except 
where otherwise stated. Comparative results on a 
constant exchange rate (CER) basis are also shown in 
financial tables in the Chief Financial Officers’ report on 
our 2017 financial performance. CAGR is Compound 
Annual Growth Rate.
IFRS operating profit is management’s primary measure of 
profitability and provides an underlying operating result 
based on longer‑term investment returns and excludes 
non‑operating items. Further information on its definition 
and reconciliation to profit for the period is set out in note 
B1 of the IFRS financial statements.

2 

3  Embedded value reporting provides investors with a 

measure of the future profit streams of the Group. The 
EEV basis results have been prepared in accordance with 
EEV principles discussed in note 1 of the EEV basis results. 
A reconciliation between IFRS and the EEV shareholder 
funds is included in note C of the Additional EEV financial 
information.

4  Underlying free surplus generated comprises underlying 

free surplus generated from the Group’s long‑term 
business (net of investment in new business) and that 
generated from asset management operations. Further 

information is set out in note 11 of the EEV basis results. 
Free surplus generation represents ‘underlying free 
surplus’ based on operating movements, including the 
general insurance commission earned during the period 
and excludes market movement, foreign exchange, 
capital movements, shareholders’ other income and 
expenditure and centrally arising restructuring and 
Solvency II implementation costs. Further information 
is set out in note 11 of the EEV basis results.

5  The 2016 comparative results have been re‑presented 

from those previously published following reassessment 
of the Group’s operating segments as described in note 
B1.3 of the IFRS financial statements. On re‑presentation, 
Prudential Capital is excluded from underlying free 
surplus generated.

6  Cash remitted to the Group forms part of the net cash 
flows of the holding company. A full holding company 
cash flow is set out in note II (a) of Additional IFRS financial 
information. This differs from the IFRS Consolidated 
Statement of Cash Flows which includes all cash flows 
relating to both policyholders and shareholders’ funds. 
The holding company cash flow is therefore a more 
meaningful indicator of the Group’s central liquidity.

7  The Group shareholder capital position excludes the 
contribution to Own Funds and the Solvency Capital 
Requirement from ring‑fenced with‑profits funds and 
staff pension schemes in surplus. The estimated solvency 
position includes management’s calculation of UK 
transitional measures reflecting operating and market 
conditions at each valuation date. An application 
to recalculate the transitional measures as at  
31 December 2017 has been approved by the 
Prudential Regulation Authority.

8  Estimated before allowing for second interim ordinary 

dividend.

9  The current year and all comparative amounts for the 

Asia objectives exclude contributions from the Korea life 
business which was sold in 2017. The 2017 Asia IFRS 
operating profit objective was adjusted accordingly. 
2012 comparative amounts include the one‑off gain on 
sale of the stake in China Life of Taiwan of £51 million.

10 For the purpose of the Group objective, cumulative 
underlying free surplus generation includes the free 
surplus relating to Prudential Capital.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  17

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses and their performance
Asia 

There are compelling structural trends that underpin the 
long term opportunities for savings and protection across 
the region, and Prudential is positioned for further growth 
in these markets. 

2017  
performance 
highlights

 — Continued performance in key 
metrics: new business profit up 
12 per cent1, IFRS operating profit 
up 15 per cent1 and underlying free 
surplus generation up 19 per cent1

 — 2017 financial objectives achieved

 — Eastspring total funds under 

management of £138.9 billion up 
18 per cent2

 — Operating in 77 cities in China  
with APE sales up 43 per cent1

 — Eastspring named ‘Best Asset 

Management House’ by Asia Asset 
Management for 2018 Awards

In Asia the insurance and savings industries 
are still in their infancy with average 
insurance penetration rates at just 
2.4 per cent6, well below those seen in the 
UK. 65 per cent of personal wealth in Asia 
is held in cash or deposits relative to 
14 per cent in the US. There are significant 
growth opportunities that arise from simply 
addressing these existing concerns. 
However, there are key structural trends 
that will further increase this strong 
demand for savings and protection for 
decades ahead.

The first is the growing working population 
which is predicted to increase at over 
1 million people per month. This means 
that between 2015 and 2030 some 
178 million people will reach working age, 
roughly the equivalent to the combined 
populations of the UK, France and Italy.

The second trend relates to the significant 
economic growth potential of the region 
with, GDP in Asia predicted to increase 
significantly. The implications on wealth 
creation are profound, with private 
financial wealth increasing by some 
US$4 trillion per annum from 2016 to 
reach US$78 trillion by 2021.

The third trend covers the expanding 
mortality and morbidity protection gaps; 
as families’ wealth increases so does the 
amount of money they need to sustain their 
lifestyles in the event of a life‑changing 
event such as the death of a breadwinner 
or the diagnosis of a critical illness. 
Research concluded that in Prudential’s life 
markets the mortality gap is US$45 trillion8 
and out of pocket healthcare expenditure 
is roughly four times the rates seen in the 
US and UK.

While these opportunities are attractive, 
there are a number of challenges associated 
with executing them. The industry is highly 
regulated as governments are rightly very 
concerned about ensuring individuals do 
not take undue risks with their savings and 
receive fair outcomes. The products are 
intangible, with the benefits potentially not 
crystallising for many years; customers 
need to have a high level of confidence in 
the company that they are entrusting their 
financial well‑being to. The products can 
be complex and unfamiliar, so customers 
typically need advice and guidance on how 

to address their individual needs. Building, 
training and managing teams of financial 
advisers that can do this takes considerable 
time and expertise. Within this context, 
Prudential is differentiated by its long 
history in Asia, the breadth and depth of 
its operations, and its discipline and quality 
of execution. 

Prudential Corporation Asia has all the key 
attributes for continuing success, starting 
with a footprint of life insurance and asset 
management business spanning 14 
countries and giving us access to 3.3 billion 
people. We also have unrivalled expertise 
in the region, having been in Malaysia since 
1924, and entering markets early such as 
India, China, Vietnam and most recently 
Cambodia and Laos. We also pioneered 
industry developments in the region, such 
as unit‑linked products and bancassurance. 
Our sheer scale is a key competitive 
advantage with over 600,000 agents, 
access to more than 10,000 bank branches, 
15 million life customers, 24 million life 
policies currently in force and £139 billion 
of assets under management. 

From this position of strength, we are now 
leveraging our expertise further to deliver 
greater value from our agency and bank 
channels, broaden our product offering 
and drive efficiencies in our operational 
platforms. We are also being increasingly 
innovative in the ways we add value for 
our customers, often harnessing digital 
technology.

Distribution
Prudential Corporation Asia has one of 
the strongest distribution platforms in the 
region, with a well diversified mix of tied 
agents and bank partners that enables us 
to reach a broad range of customers. Our 
experience is that customers’ fundamental 
preference for face‑to‑face advice and 
service from a trusted financial adviser is 
undiminished, and so tied agency and 
in‑branch bank sales staff will remain our 
primary distribution channels. 

However, we are making significant 
investments in upgrading our capabilities 
to ensure we not only meet but exceed our 
customers’ expectations, including digital 
innovations and efficiencies, when they 
interact with our distributors. For example, 
in Singapore our agents are now equipped 

18  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Adding more to life: 
Nasrun, Prudential Indonesia
‘As a PRUcustomer Friend20, one of my first direct interactions 
with a Prudential customer was meeting a gentleman who 
was thinking of surrendering his policy. I encouraged him to 
maintain an active policy by citing the benefits, and thankfully 
he did just that. Not long after our meeting, I received the sad 
news that he had passed away. 
His daughter, who was the beneficiary of his life insurance 
policy, visited and thanked me for persuading her father not 
to surrender the policy. She said, “thanks to you, we were able 
to cover the hospital bills and other expenses after my father 
passed away”. 
It’s moments like these that I’m grateful for my role at 
Prudential, which gives me the opportunity to make a 
difference in people’s lives.’

with our fourth generation of an electronic 
point of sales (‘ePos’) portal that uses the 
latest developments in biometric 
authentication and produces a detailed 
quote within three minutes. In China our 
mobile policy application process has 
reduced customer on‑boarding time from 
five days to 30 minutes, and includes auto 
underwriting and verification so policies 
can be issued within seconds. These 
initiatives not only give our customers a 
better experience, but also help our agents 
become more productive; in China the 
number of active agents increased 
24 per cent last year and their average case 
sizes increased 21 per cent.

Our agency management capabilities in 
terms of recruiting and training are well 
proven, but we are continuing to upgrade 
these. For example in Indonesia, where we 
recruited an average of over 4,500 agents 
per month during 2017, our PRUforce 
agency workbench has enabled us to 
reduce significantly on‑boarding times. 
‘Million Dollar Round Table’ membership is 
an industry‑recognised indicator of agency 
quality, and in Hong Kong we lead the 
market with over 4,000 qualifiers up by 
53 per cent9. We are also adapting 
technology to improve the service we 
provide to our agents, such as askPRU 
in Singapore, the industry’s first chatbot 
policy enquiry system. Since its launch, 
calls to the service centre have reduced 
by 30 per cent.

We believe bancassurance is an effective 
way to increase insurance penetration and 
Prudential has an excellent track record in 
growing high quality business through this 
channel with a number of different 

partners. For example, we have had 
an enduring regional relationship with 
Standard Chartered Bank since 1998 
and the ongoing effectiveness of this 
relationship is evidenced by a 12 per cent 
growth in APE last year. We have also 
had great success in securing and then 
activating newer relationships, for example 
Thanachart Bank in Thailand grew APE by 
17 per cent last year following collaboration 
on a new regular premium product. 

In addition we are actively increasing our 
engagement with other banks. We have 
recently announced new agreements with 
Robinsons Bank in the Philippines, Siam 
Commercial Bank in Thailand for the 
provision of unit linked products to their 
high worth customers and Shinhan Bank 
in Indonesia and Vietnam. 

Products
Prudential has a full suite of products that 
are tailored to meet individual market 
requirements and customer needs. Our 
overarching priority is to ensure firstly that 
customers have appropriate levels of 
protection and then support them with 
their long‑term savings objectives. 
Consequently a relatively high proportion 
of our average premiums are directed to 
protection products; equal to 27 per cent of 
total APE in 2017, and regular premiums 
comprised 94 per cent of the total APE. 
This mix is also beneficial to shareholders, 
as regular premiums provide a reliable 
stream of compounding revenues and 
protection business has higher profit 
margins as shareholders are providing 
capital to support risks.

Understanding  
our markets

Working age population3,4
+1 million a month

2.5bn
2.5bn
2030
2030

2.3bn
2015

Health gap:  
out-of-pocket healthcare spend5

42%
Asia

12%
US

9%
UK

Insurance penetration6

7.5%
UK

2.4%
Asia

Private financial wealth7
+US$4 trillion a year

US$78tr
2021

US$53tr
2016

www.prudential.co.uk 

Annual Report 2017    Prudential plc  19

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses and their performance continued
A leading pan-Asia franchise

The combination of Prudential Corporation Asia’s broad capability set,  
wide business footprint, and the significant opportunity across the market  
underpins our business in Asia.

Accelerate Asia

Compounding 
revenues and 
profits

Prudential Corporation Asia is a 
business with compounding revenues 
underpinned by high quality recurring 
income that is uncorrelated to 
investment markets. The current scale 
and profitability has been achieved 
by increasing our customer base and 
penetration across the continent. 
Growth is driven by our ability to meet 
customer needs through the breadth 
of markets we operate in, the scale 
and innovation of our operations, the 
capabilities of Eastspring Investments, 
our pan‑Asia asset manager, and our 
diverse and talented workforce.

Life
Life weighted premium income10,11  
£bn CER

Asset management
Funds under management12  
£bn

139

118

11.5

9.5

8.0

6.9

5.9

4.9

4.3

3.6

2.6

1.2

3.1

1.1

1.4

1.5

1.8

2.0

2.4

3.8

3.6

3.7

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

 In‑force
 New business

+1.2x

2016

2017

20  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Diversification  

11

1

10

9

8

7

6

5

£1,975m
+15%

3

4

  Hong Kong

  Philippines

Life insurance
Market ranking12 
Population 
Penetration13 

2

Eastspring
Funds under management14 

  India15
Life insurance
Market ranking12 
Population 
Penetration13 

2nd 
7m 
16.2%

£3.4bn

1st 
1.3bn 
2.7%

Life insurance
Market ranking12 
Population 
Penetration13 

  Singapore18

Life insurance
Market ranking12 
Population 
Penetration13 

3rd 
102m 
1.2%

2nd 
6m 
5.5%

Eastspring
Funds under management14 

£74.8bn

IFRS operating profit by region 
Full year 2017 %

1 
Indonesia 
2  Singapore 
3  Hong Kong 
4  Malaysia 
5  Vietnam 
6  Thailand 
7   China 
8  Philippines 
9  Taiwan 
10 Eastspring 
11  Others 

23% 
+2%
14%  +10%
17%  +38%
9%  +15%
7%  +15%
5% 
+7%
5%  +38%
2%  +11%
7%  +10%
9%  +18% 
2%  +14% 

Eastspring
Funds under management14 

£17.2bn

  Taiwan

  Indonesia

Life insurance
Market ranking12 
Population 
Penetration13 

Life insurance
Market ranking12 
Population 
Penetration13 

Eastspring
Funds under management14 

1st 
261m 
1.6%

Eastspring
Funds under management14 

£4.0bn

  Thailand

12th 
24m 
16.6%

£5.4bn

10th 
68m 
3.7%

2nd 
94m 
1.0%

Life insurance
Market ranking12 
Population 
Penetration13 

  Vietnam

Life insurance
Market ranking12 
Population 
Penetration13 

Eastspring
Funds under management14 

£2.0bn

Growth rate vs 2016  
constant exchange rates

  Japan

Eastspring
Funds under management14 

£7.2bn

  Korea

Eastspring
Funds under management14 

£8.7bn

  Cambodia19 

Life insurance
Market ranking12 
Population 
Penetration13 

  China15

Life insurance
Market ranking12 
Population 
Penetration13 

  Laos
Life insurance
Market ranking12 
Population 
Penetration13 

1st 
16m 
0.1%

  Malaysia17

4th 
1.4bn 
2.3%

Life insurance
Market ranking12 
Population 
Penetration13 

3rd 
7m 
0.0%

1st 
31m 
3.1%

Eastspring
Funds under management14 

£6.3bn

Eastspring
Funds under management14 

£7.4bn

www.prudential.co.uk 

Annual Report 2017    Prudential plc  21

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses and their performance continued 

Investing for growth
Given the compelling opportunities we see 
in the region we will continue investing for 
growth. We will continue to enhance our 
core operations, expanding our traditional 
distribution reach with more, higher quality 
agents; we will add new bank distribution 
partners and explore adding some non‑ 
traditional ones too. We will accelerate the 
work in digitising and automating our 
processes and ensure we have enhanced 
abilities to connect with the broader 
cloud‑based ecosystem.

We are already one of the leaders in the 
health space, but we will investigate 
opportunities to participate more broadly 
in this area with more comprehensive 
and flexible coverages and a wider range 
of value added services. We will position 
Eastspring to play a greater role in 
managing Asia’s rising wealth and we will 
also expand our presence in China.

Underpinning our ability to build on our 
existing strengths and build out our 
capabilities is our priority to continue 
investing in our people. It is vital that we 
further enhance our diverse and highly 
talented workforce.

Nic Nicandrou
Chief Executive
Prudential Corporation Asia

While we are already one of the leaders in 
the protection space, continued innovation 
is essential for our ongoing success. In 
Hong Kong we recently launched a very 
popular upgrade to our critical illness 
product, PRUhealth critical illness 
multi‑care, which provides lifetime 
multi‑claim, lump‑sum cover for 113 
disease conditions, including three claims 
for cancer up to a total of 300 per cent of 
the sum assured.

We are also successfully evolving our 
product ranges within markets to cater for 
a more differentiated range of customer 
needs. For example, in Indonesia we have 
introduced Hebat, a lower premium 
investment linked product, at one end of 
the spectrum for emerging customers and 
an ‘as charged’ medical product at the 
other end for higher net worth customers. 
In Indonesia and Malaysia we have been 
successfully developing Takaful products 
to provide for the specific needs of Muslim 
customers. 

Work is also underway to ensure we have 
active dialogues with our customers so 
their products keep up with their changing 
needs. Technology is also helping here; 
during 2017 we piloted ‘next best offer’ 
with our agents in Hong Kong. This is 
an AI‑driven app that automatically 
recommends additional coverage to 
existing customers. 

Customers
Excellent customer service is a prerequisite 
for sustained success in the industry and 
we are continuously driving improvements. 
For example, in China we have introduced 
WeChat e‑claims that have reduced the 
processing time for a seven day 
hospitalisation claim from around 18 days 
to two days. The usage rate of e‑claims 
is 99 per cent. In Hong Kong we have 
simplified the verification processes for 
Mainland China customers using iPads 
and GPS so they no longer need to visit 
our customer service centre. In Indonesia 
we have developed PRUcheers, an 
analytics‑driven business engine that 
performs a pre‑assessment of claims so 
that low risk ones can now be turned 
around in minutes, and the turnaround 
time for medical claims has been reduced 
by 15 per cent.

However, in addition to improved 
processes, customers are increasingly 
looking for value added services that go 
beyond the basic product proposition and 
so provide opportunities for us to increase 
our connections with them. In Hong Kong 
we found that myDNA, a service that 
provides customised diet and exercise 

advice supported by an app and based on 
an individual’s genetic profile, is very 
popular and so this has already been rolled 
out to Vietnam, Malaysia and Singapore. 
In Malaysia we have partnered with 
BP Global for their Doctor2U app. This 
gives our customers preferential rates on 
services that include online video medical 
consultations and the option to have a 
call‑out 24/7. In Indonesia we have the 
PRUmedical network covering 45 hospitals 
in 24 cities. Our customers receive priority 
admission and discharge to reduce waiting 
times, and are also guaranteed rooms.

More broadly, we are also engaging with 
customers in areas that concern them. 
Our Relationship Index gives insights on 
one of the most important areas of 
customers’ lives, their relationships with 
their loved ones. Customers are also 
increasingly concerned that companies 
they are associated with are ‘good’. Our 
Prudence Foundation has well recognised 
community initiatives around children’s 
education, including the Cha‑Ching 
financial literacy programme and our 
disaster preparedness initiatives including 
the Safe Steps campaigns on natural 
disasters, road safety and first aid. 
Our YouTube channels that hold videos 
related to these and other initiatives have 
had over 100 million views.

Eastspring Investments
Eastspring has a number of advantages 
and is well placed for the anticipated 
growth in Asia’s retail mutual fund market. 
It has one of the largest footprints in Asia, 
being operational in 10 major markets. 
It has a well diversified customer base 
comprising Prudential’s internal life funds, 
and a number of institutional clients, 
including sovereign wealth funds and 
retail customers. Assets managed are 
also well diversified between fixed 
income and equities and also include 
infrastructure funds.

Recent developments include a 
broadening and strengthening of our 
in house investment teams with some 
key hires, winning the ‘Best Asset 
Management House’ award21, new 
strategic partnerships (BlackRock, 
Sustainable Growth Advisers and Korea 
Advanced Institute of Science and 
Technology), significant progress with our 
systems and operating model upgrades 
and enhancing our institutional coverage 
by adding consultants in Asia and the US. 
We have also recently received approval 
of our business licence as an investment 
management wholly‑foreign owned 
enterprise in China.

22  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Driving our business

Customers 

In Asia, we focus our efforts on helping 
new and existing customers build better 
futures for themselves and their families, by 
helping to fill the savings and protection gap 
that exists in many countries in the region.

Creating value 
and benefiting 
our stakeholders

15 million life customers

Products

We listen to our customers to help us 
understand their changing needs and tailor 
our design of product solutions and 
services. For example: PRUhealth cancer 
multi‑care was launched to address the 
impact of multiple cancer diagnoses in 
Hong Kong and the region.

94% of APE sales  
in regular premium
Brand awareness of 85%  
(average 94% in top four markets)

Distribution

We are well‑positioned in terms of the 
scale and diversity of our distribution to 
reach and serve our customers’ needs. 
At the core of our distribution model is 
face‑to‑face customer interaction that 
delivers high‑quality, needs‑based advice. 

+600,000 agents
Access to over 10,000  
bank branches

Investment  
for growth

Building on our strong track record, we are 
building for future growth by investing in 
new opportunities and capabilities.

Now in 77 cities in China

Indonesia distribution expansion – 
circa 400 offices 

Eastspring Investments total 
funds under management 
£139 billion

Notes
1  Growth rate on a constant exchange rate basis.
2  Growth rate on an actual exchange rate basis.
3  United Nations, Department of Economic and Social 
Affairs, Population Division (2015). World Population 
Prospects: The 2015 Revision, DVD Edition 15.

4  Working age population: 15 to 64 years.
5  World Health Organisation – Global Health Observatory 
data repository (2013). Out‑of‑pocket as a percentage 
of Total Health Expenditure. Asia calculated as average 
out‑of‑pocket. 

6  Source: Swiss Re Sigma 2015. Insurance penetration 
calculated as premiums as percentage of GDP. Asia 
penetration calculated on a weighted population basis.

7  Source: BCG Global Wealth 2017:  

Winning the growth game.

8  Source: Swiss Re Mortality Protection Gap Report 

– Asia Pacific 2015.

9  Annual growth to 1 July 2017. Source: The Premier 

13  Market penetration: Swiss Re (Sigma) – based on 

Association of Financial Professionals.

10 Weighted premium income comprises gross earned 
premiums at 100 per cent of renewal premiums, 
100 per cent of first year premiums and 10 per cent of 
single premiums.

11  Comparatives have been stated on an constant exchange 
rate basis. Historic have been restated to exclude sales 
from Korea Life, classified as held for sale. 2014 excludes 
intra‑group reinsurance contracts between the UK and 
Asia with‑profits businesses.

12  Based on FY17 or the latest information available.  

Source include formal (eg Competitors results release, 
local regulators and insurance association) and informal 
(industry exchange) market share data. Ranking based on 
new business (APE sales on weighted full year premium 
depending on availability of data). 

insurance premiums as a percentage of GDP in 2016 
(estimated).

14 FUM reported based on the country where the funds 

are managed.

15  Ranking among foreign JVs.
16 Ranking among private players.
17  Includes Takaful sales at 100 per cent.
18 Singapore includes onshore only, excluding Eldershield 

and DPS.

19 First year premiums.
20 PRUcustomer Friends are employed by Prudential 

Indonesia to provide customer service and support, 
and enhance customer relationships.

21 2018 Asia Asset Management ‘Best of the Best Regional 

Awards’ – Best Asset Management House.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  23

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses and their performance
United States

Providing an ageing American population  
with financial strategies for stable retirements.

2017  
performance 
highlights

 — Cash remittance of £475 million

 — Total IFRS operating profit of 
£2.2 billion – up 3 per cent1

 — Variable annuity total net inflows 

of £4.7 billion

 — Strong separate account asset 
growth – up 19 per cent1 at 
US$176.6 billion (£130.5 billion)

 — Awarded ‘Contact Center World 
Class FCR Certification’ and 
‘Highest Customer Service for 
the Financial Industry’ awards by 
The Service Quality Measurement 
Group, Inc. – the 11th consecutive 
year of recognition for customer 
service performance in both 
categories

The US is the world’s largest retirement 
savings market with approximately 
40 million Americans reaching retirement 
age over the next decade alone. This 
transition will trigger the need for an 
unprecedented shift of trillions of dollars 
from savings accumulation to retirement 
income generation.

However, these Americans face challenges 
in planning for life after work. For many 
members of this generation, a financially 
secure retirement is at risk, due to 
insufficient accumulation of savings during 
their working years and the current 
combination of low yields and market 
volatility. Employer‑based pensions are 
disappearing and government plans are 
underfunded. Social security was never 
intended to be a primary retirement 
solution and today its long‑term funding 
status is in question. Additionally, the life 
expectancy of an average retiree has 
significantly increased, lengthening the 
number of years for which retirement 
funding is needed. 

To overcome these challenges, Americans 
need and demand retirement strategies 
that offer them the opportunity to grow 
and protect the value of their existing 
assets, as well as the ability to provide 
guaranteed income that will last 
throughout their extended lifetimes. 
Jackson continues to respond to this 
demand with product innovation and 
distribution strategies that meet the needs 
of a growing retirement population, while 
generating shareholder value.

Customers and products
Through its distribution partners, Jackson 
provides products, including variable, 
fixed and fixed index annuities, which 
offer Americans the retirement strategies 
they need. These products offer a range 
of features:

 — Variable annuity 

A Jackson variable annuity, with 
investment freedom, represents an 
attractive option for retirees, providing 
both access to equity market 
appreciation and guaranteed lifetime 
income as an add on benefit.

 — Fixed index annuity 

A Jackson fixed index annuity is a 
guaranteed product with limited market 
exposure but no actual equity 
ownership. It is designed to build wealth 
through a combination of a base 
crediting rate that is generally lower 
than a traditional fixed annuity crediting 
rate, but with the potential for additional 
upside based upon the performance of 
the linked index.

 — Fixed annuity 

A Jackson fixed annuity is a guaranteed 
product designed to build wealth 
without market exposure, through a 
crediting rate that is likely to be superior 
to interest rates offered from banks or 
money market funds.

These products also offer tax deferral, 
which allows interest and earnings to grow 
tax‑free until withdrawals are made.

Jackson has a proven track record in this 
market with its market‑leading flagship 
product6, Perspective II. Jackson’s success 
has been built on its quick‑to‑market 
product innovation, as demonstrated by 
the development and launch of Elite Access 
in 2012, our investment‑only variable 
annuity. Further demonstrating Jackson’s 
flexibility and manufacturing capabilities, 
Jackson has launched Perspective 
Advisory II and Elite Access Advisory 
to serve advisers and distributors with 
a preference for advisory products. 
In November, Jackson launched Private 
Wealth Shield (PWS), a variable annuity 
developed specifically for trusts and 
private banks. To support this new 
product, Jackson also announced the 
formation of its Private Wealth & Trust 
group, a specialised team focused on 
complex planning, investment 
management and tax mitigation strategies 
for high‑net‑worth and ultra‑high 
net‑worth clients.

Distribution 
Jackson distributes products in all 50 states 
of the US and in the District of Columbia. 
Operations in the state of New York are 
conducted through a New York subsidiary. 
Jackson markets its retail products 
primarily through advice based distribution 
channels, including independent agents, 
independent broker‑dealer firms, regional 

24  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Adding more to life: 
Saundra, Jackson 
‘My retirement story is about how I want to spend the winter 
of my life. It’s about having fun, enjoying my family, travelling 
and having the freedom to do the things I want to do, like 
spending time with my grandson.
My relationship with my financial adviser is a wonderful one. 
He is like a family member and confidant; easy to work with 
and establish goals. 
I’m very pleased I chose a Jackson annuity. It gives me the 
confidence I need for my retirement. And to just live my life 
the way I want to live my life.’

Understanding  
our markets

Retirement wave
Baby boomer population by age2

4.5m
Age 55 
in 2016

4.0m
Age 60 
in 2016

3.5m
Age 65 
in 2016

Under-saved
Median net worth3 
US$000

187.3
55-64

124.2
45-54

Increased longevity
Life expectancy at 654

19.4 
years
2015

14.3 
years
1960

Regulatory landscape
The industry has continued to manage 
through an ever‑changing regulatory 
landscape. In April 2016, the US 
Department of Labor (DoL) released a final 
version of its Fiduciary Duty Rule (Rules), 
which seeks to eliminate conflicts of 
interest in investment advice, in order 
to protect and encourage savings and 
investment for working Americans. The 
DoL implemented a partial applicability 
date of 9 June 2017 where fiduciary 
advisers have an obligation to give advice 
that adheres to ‘impartial conduct 
standards’. These impartial conduct 
standards require advisers to adhere to 
a best interest standard when making 
investment recommendations, charge no 
more than reasonable compensation for 
their services, and refrain from making 
misleading statements. In late November, 
the DoL announced an 18‑month extension 
on the full applicability date from 1 January 
2018 to 1 July 2019. The DoL intends to 
complete its review under the Presidential 
Memorandum, instructing the DoL to 
re‑examine its fiduciary rule and decide 
whether to propose further changes, 
leaving the final form of the Rules unclear.

broker‑dealers, wirehouses, and banks. 
For variable annuity sales, Jackson is the 
leader in the independent broker‑dealer, 
bank and wirehouse channels9 and second 
in regional firms9. 

Jackson’s distribution strength also sets 
us apart from our competitors. Our 
wholesaling force is the largest7 in the 
variable annuity industry and is 
instrumental in supporting the independent 
advisers who help the growing pool of 
American retirees develop effective 
retirement strategies. Our wholesalers 
provide extensive training to thousands of 
advisers about the range of our products 
and the investment strategies that are 
available to support their clients. Based on 
the latest available data, Jackson is the most 
productive variable annuity wholesale 
distribution force in the US7.

In August 2017, National Planning Holdings 
(NPH), an affiliate of Jackson, announced 
the sale of the business of the four firms 
in its independent broker‑dealer network 
to LPL Financial LLC (LPL). With the US 
financial services industry experiencing 
a time of significant regulatory change 
and consolidation in the independent 
broker‑dealer (IBD) sector, Jackson has 
determined its overall strategy did not 
include being a consolidator in the retail 
IBD space. Rather, our primary strategy is 
to focus on expanding Jackson’s success as 
the leading manufacturer of retirement 
income products in the country.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  25

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses and their performance continued

Jackson’s competitive strengths are even 
more critical during periods of disruption. 
Our best‑in‑class distribution team, our 
agility and success in launching well 
designed products, the continued success 
through many economic cycles of our risk 
management and hedging programmes 
and our effective technology platforms 
and award‑winning customer service will 
provide Americans with the retirement 
strategies they so desperately need, and 
will enable us to be positioned to capture 
additional growth during times of transition 
and into the future.

Barry Stowe
Chairman and Chief Executive
North American Business Unit

As a result of the DoL regulatory initiative 
and the uncertainties regarding the 
application and implementation of the 
Rules, the annuity industry saw continued 
pressure on sales in 2017. Sales in the 
variable annuity industry as of the third 
quarter of 2017 at US$70.9 billion10 were 
down 11 per cent compared with the same 
period last year. Even with competitors 
recently offering fixed index annuities with 
benefits that resemble those of variable 
annuities, sales of fixed index annuities 
(US$42.9 billion)10 along with fixed annuity 
products (US$38.9 billion)10 were lower as 
of the third quarter of 2017 at 9 per cent 
and 13 per cent respectively, compared 
with the same period last year. Total 
annuity industry sales were down 
approximately 11 per cent10 as of the 
third quarter of 2017.

Regardless of the outcome of the Rules, 
the regulatory disruption has challenged 
the industry to review the ways in which 
investment advice is provided to American 
investors. Manufacturers will need to have 
the ability to provide product and system 
adaptations in order to support the success 
of various distribution partners in their 
delivery of invaluable retirement strategies 
that investors need. Because of its strong 
distribution, leadership in the annuities 
market, best‑in‑class service and low‑cost 
efficient operation, Jackson is extremely 
well positioned to take advantage of this 
opportunity.

The US National Association of Insurance 
Commissioners (NAIC) is currently 
conducting an industry consultation with 
the aim of reducing the non‑economic 
volatility in the variable annuity statutory 
balance sheet and enhancing risk 
management. Following an industry 
quantitative impact study (QIS), changes 
have been proposed to the current 
framework. These changes were 
presented to the December NAIC national 
meeting, and were exposed for comment 

by industry and interested parties until 
early March 2018. Jackson will continue 
to engage with the industry and the NAIC 
during the comment period.

On 22 December, 2017, President Trump 
signed into law the Tax Cuts and Jobs Act 
making significant changes to America’s 
tax code. In 2017, the lowering of the 
corporate tax rate resulted in a charge for 
the reduction of Jackson’s deferred tax 
assets. In the future, the lower rate and the 
effect of other changes to the calculation 
of taxable income are expected to lead to 
higher after‑tax earnings, return on equity 
and capital generation, all else being equal.

Investment for growth 
With trillions of dollars of adviser‑
distributed assets across distribution 
platforms that have not historically been 
a focus, such as the dually registered 
investment adviser channel, there is 
significant opportunity to reach even more 
American retirees and serve their needs 
with annuity products going forward. 
The industry will need to remain flexible 
and cost‑effective in making changes to 
products, systems, and processes. 
We continue to ensure that we understand 
and make the necessary adjustments to 
support the needs and demands of 
American retirees into the future. 

Jackson has implemented changes 
necessary to meet the requirements of the 
sections of the fiduciary rules which are 
effective. Jackson has made and continues 
to consider changes to its product 
offerings, entered into new selling 
agreements with advisory providers, and 
is working with its distributors to support 
implementation of the Best Interest 
Contract Exemption or product changes to 
the extent those become necessary before 
July 2019.

Evolution of capabilities to succeed in the advisory market 

Near‑term

Mid‑term

Long‑term

Product  
launches

+ Changing the 

narrative

+

New selling 
agreements

+

Technology 
integration

26  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Driving our business

Customers 

Products

Distribution

Investment  
for growth

Many retirees or soon to be retirees 
face a reality of under‑saving, having no 
guaranteed income source and the prospect 
of living longer than any prior generation. 
Jackson’s focus is to provide solutions to 
help address these concerns for the millions 
of Americans currently transitioning to and 
through retirement.

Jackson’s products provide needed access 
to equity market growth, protection of 
principal, and a way of converting retirees’ 
savings into retirement income with a 
degree of certainty. With a long history of 
disciplined product design and prudent 
risk management, Jackson has earned and 
continues to earn trust from its key 
stakeholders.

Jackson’s distribution teams set us apart 
from our competitors. Jackson’s wholesaling 
force is the largest and most productive in 
the industry, supporting thousands of 
advisers across multiple channels and 
distribution outlets.

Creating value 
and benefiting 
our stakeholders

Average of 10,000 Americans  
retire per day5
Assisting 4 million customers 
with their financial needs

2 of the top 10 variable annuity 
contracts by premium6
Perspective II is the #1 selling  
variable annuity contract6

Largest VA wholesale  
distribution force in the US7
Most productive 
VA wholesale distribution force  
in the US7

Jackson continues to invest in technology 
and innovative products to efficiently and 
effectively adapt to what our customers and 
regulatory environment require. Jackson 
has recently launched an advisory version 
of our flagship product Perspective II and 
our innovative Elite Access product to allow 
for penetration into untapped distribution 
channels.

Corporate Insight Annuity Monitor 
Awards for excellence in the online 
and offline experience offered to 
prospects, clients and advisers
Approximately 35% of Jackson’s 
advisory variable annuity sales from 
new advisers8

Notes
1  Growth rate on a constant exchange rate basis.
2  US Census Bureau Population division 2014 estimate of 

population.

3  2016 Federal Reserve Board’s Triennial Survey of 

Consumer Finances.

4  US Department of Health and Human Services, ‘Health, 

United States 2016’.

5  Social Security Administration, Annual Performance Plan 
for FY 2012, and Revised Final Performance Plan for FY 
2011.

6  ©2018 Morningstar, Inc. All Rights Reserved. The 
information contained herein: (1) is proprietary to 
Morningstar and/or its content providers; (2) is not 
warranted to be accurate, complete, or timely. Neither 
Morningstar nor its content providers are responsible for 
any damages or losses arising from any use of this 
information. Past performance is no guarantee of future 

results. Morningstar www.AnnuityIntel.com. Total Sales 
by Contract 3Q YTD 2017. Jackson’s Perspective II for 
base states ranks #1 and Elite Access for base states ranks 
#8 for Total VA Sales out of 991 VA contracts with 
reported sales to Morningstar’s quarterly sales survey as 
of 3Q YTD 2017.
Independent research and Market Metrics, a Strategic 
Insight Business.

7 

8  New advisers defined as producers who have not sold 

Jackson product since 2014.

9  ©2018 Morningstar Inc. All Rights Reserved. The 
information contained herein: (1) is proprietary to 
Morningstar and/or its content providers; (2) is not 
warranted to be accurate, complete, or timely. Neither 
Morningstar nor its content providers are responsible for 
any damages or losses arising from any use of this 
information. Past performance is no guarantee of future 

results. Morningstar www.AnnuityIntel.com. Total sales 
by company and channel 3Q YTD 2017. Jackson ranks #1 
out of 25 companies in the Independent NASD channel, 
#1 out of 19 companies in the Bank channel, #1 out of 14 
companies in the Wirehouse channel, and #2 out of 19 
companies in the Regional Firms channel.

10 LIMRA/Secure Retirement Institute, US Individual 

Annuity Participants Report 3Q YTD 2017.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  27

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses and their performance
United Kingdom and Europe

Creating a simple, modern savings and investments business.

2017  
performance 
highlights

 — Announcement of merger of M&G 
and Prudential’s UK and European 
business

 — Start of major investment 

programme to improve customer 
service, accelerate product 
development and widen customer 
choice

 — Total M&G Prudential assets 
under management1  of 
£351 billion, up 13 per cent

 — Net investment inflows to mutual 
funds and institutional investment 
strategies of £17.3 billion

 — PruFund range reaches £36 billion 

in customer assets under 
management, up 46 per cent

 — 45 per cent growth in funds under 
advice from our in house direct 
advice service, Prudential Financial 
Planning, to £5.5 billion

Understanding our markets
In August 2017, we combined M&G, our 
international investment management 
business, with Prudential’s UK and 
European life insurance business to form 
M&G Prudential. We also announced a 
major investment programme in the new 
combined business’s infrastructure to 
improve customer service, accelerate 
product development and widen 
customer choice. 

M&G Prudential serves two of the world’s 
largest savings and investments markets 
with asset pools in the UK and Europe of 
£7 trillion and ¤14 trillion respectively. 
Across the region, people increasingly 
need help to meet their long‑term financing 
goals as responsibility for retirement 
savings passes from state and employer to 
the individual. They want easy access to 
savings and investment solutions, as well 
as guidance and advice from trusted 
providers. In addition, persistently low 
rates of return on bank cash deposits are 
fuelling demand for investment solutions, 
whether people are saving for retirement, 
building a lump sum or protecting their 
wealth from inflation.

Managing £351 billion of assets1 for 
over seven million customers in the UK 
and internationally, M&G Prudential has 
investment expertise, scale and financial 
strength and two well‑respected brands 
– M&G Investments and Prudential UK. 
With the substantial investment we will 
be making over the next five years in 
transforming the business’s operations, 
including building our digital distribution 
capability, M&G Prudential is well placed 
to meet the growing and evolving saving 
and investment needs of customers across 
intermediated, institutional and retail 
direct channels.

Customers
Whether we’re helping an individual saver 
plan for their future with more confidence, 
or helping a big pension fund to meet its 
future commitments to pensioners, serving 
the long‑term interests of our customers 
is key to the long‑term performance of 
our business.

Assets under 
management  
31 Dec 2017

Customers

UK customers

Investment  
funds 

£36bn

186k direct customers

PruFund 

Traditional 
products 

European customers 

Institutions 

£36bn

400k customers

£151bn

6.6m customers

£44bn

Leading cross‑border 
fund sales

£84bn

794 clients

£351bn1,2 +7.2m customers

28  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Adding more to life: 
Maureen, M&G Prudential
‘I was in my early 20s when I started investing with M&G 
through a monthly savings plan. I found the idea of investing 
with other people in different companies fascinating. I still do, 
in fact. I wasn’t saving up for anything specific, but I wanted 
to put my money to work for the future – either for a big 
purchase, like a home, or just for more financial security. 
At the end of the day, money can give you choices. You never 
know what opportunities or challenges might be around the 
corner. And not just for yourself – it’s great to be able to help 
your family. 
Having grown over the years, my investments with M&G 
have given me more options in life. Decades on from the 
first £10 I put in to one of their funds, I really value still being 
an investor.’

We offer a range of investment and saving 
propositions to different customer groups.

In the UK, we manage the savings of direct 
and intermediated customers through a 
range of mutual funds. We are also a 
leading provider of savings and retirement 
solutions to direct and advised UK 
customers with a 19 per cent market share 
in life and pensions retail investments as at 
end September 2017, including the popular 
and successful PruFund proposition in a 
number of different wrappers. We also 
have a large book of UK customers who 
own traditional insurance‑based savings 
products. In continental Europe, where we 
have a leading position in cross‑border 
fund distribution with £44 billion2 in assets 
under management, customers in 
17 countries are able to access our 
investment strategies. Finally, we manage 
the pension and other long‑term savings 
of millions of people through our 
relationships with 794 institutional clients, 
including 70 per cent of the UK’s 50 largest 
pension schemes. 

We see significant opportunities for 
continued revenue growth in four of these 
customer segments, including from the 
synergies available from the combination of 
our investment management and savings 
and retirement solutions businesses. 
We also see an opportunity to offer 
customers in our existing book of 
traditional savings products a new set of 
propositions as their needs evolve.

The expertise of the business in delivering 
investment outcomes for all of our 
customers is demonstrated by the scale of 
our operations. In total, M&G Prudential 
fund managers invest over £187 billion 
of assets on behalf of Prudential 
policyholders, in addition to the £164 billion 
of assets for customers invested in M&G 
mutual funds and institutional strategies. 
This combined investment footprint 
bolsters our investment solution capabilities 
allowing us to build the business around 
our customers and use our experience 
and insights to meet their needs. 

Our products
Our aim is to provide our customers with 
savings and investment solutions which 
meet their long‑term financial needs and 
goals, in the structure which best suits 
them. Behind these solutions is a powerful 
investment engine: a highly skilled team 
of over 120 fund managers who put our 
customers’ money to work by sourcing 
investment opportunities globally across a 
wide spectrum of asset classes, including 
equities, bonds, credit, real estate and cash 
across both private and public markets. 

Of the total of £351 billion in assets under 
management1 across our entire product 
range, approximately 60 per cent is now 
invested in multi‑asset solutions and 
strategies, including the market leading 
£36 billion PruFund range and the strongly 
performing £12 billion Episode Allocation 
range. This expertise in asset allocation is a 
key part of our investment capability and has 
again driven substantial inflows over the last 
year, as customers across the UK and Europe 
have continued to seek the diversification 
and flexibility of a multi‑asset solution.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  29

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses and their performance continued

PruFund investment performance3

100%

75%

50%

25%

0%

-25%

Mutual fund investment performance, net of fees, 
weighted by: assets under management4 
%

+80%

+53%

25%

45%

17%

13%

39%

35%

14%

12%

71%

13%

4%

12%

42%

18%

25%

15%

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

 PruFund Growth
 ABI sector comparator

One year – Dec 2017

Three years – Dec 2017

Five years – Dec 2017

Since fund manager
tenure Dec 2017
(Average = 6.1 years)

 First quartile
 Second quartile

 Third quartile
 Fourth quartile

Other products include a range of 
unit‑linked and collective investments, 
and within our corporate pension portfolio 
we continue to facilitate a range of 
auto‑enrolment services.

For our savings and retirement customers 
we offer the PruFund range, which invests 
in our with‑profits fund, the largest in the 
UK. The with‑profits fund aims to smooth 
some of the extreme ups and downs of 
short‑term investment performance to 
provide a more stable return. It has 
performed well over the past five years: 
for example, customers in the PruFund 
Growth Fund have seen growth of 
36 per cent since the start of 2013 against 
benchmark growth of 30 per cent.

For direct investors in the UK and 
intermediated customers in the UK and 
internationally, we offer a range of 75 open‑
ended funds. The range offers a broad 
choice of asset types, geographies and 
investment strategies to help achieve a 
diversified portfolio. Our funds generally 
aim to deliver a rising income stream, 
long‑term capital growth or a mixture of 
both, and the vast majority are available in 
ISA or JISA wrappers to UK direct 
customers. Almost all of our funds are 
managed actively for the long term.

Our open‑ended flexible global bond fund, 
the M&G Optimal Income Fund, performed 
strongly in 2017. Having achieved an 
average annualised return of over 
7 per cent since its launch in 2006, Optimal 
Income has been one of the top performing 
bond funds across all sectors over the last 

decade. This return for its customers has 
been rewarded with net inflows of over 
£5 billion during 2017, bringing its assets 
under management to £23 billion.

This year we added our first open‑ended 
infrastructure fund to our range, which 
aims to provide individual investors with 
both a growing income stream and 
long‑term capital appreciation through 
exposure to the equity of global listed 
infrastructure companies. We also 
launched the M&G ESG Global High Yield 
Fund, a sister fund to our £1 billion Global 
High Yield Bond Fund. The new fund is 
aimed at meeting the needs of individual 
investors seeking higher yield.

During 2017, we also launched a further 
six M&G funds on our new Luxembourg‑
domiciled SICAV platform. As one of the 
most popular investment vehicles within 
Europe, the ability to offer SICAV funds will 
enable us to expand and deepen our highly 
successful international business further 
over the coming years. The new platform 
will also ensure we can continue to serve 
our European‑based customers regardless 
of the outcome of Brexit negotiations 
between the UK and the EU. To that end, 
in September we announced our plans to 
migrate assets in four UK‑domiciled funds 
held by European customers to the SICAV 
platform during 2018.

For our own life funds as well as for 
our third‑party institutional clients, 
we continue to deliver innovative and 
competitive investment strategies to 
meet their specific needs. We are leading 
investors in ‘alternative’ assets such as 
commercial real estate debt, infrastructure 
debt and equity, and direct lending. These 
private assets are increasingly attractive 
options for investors looking for a yield to 
match their long‑term pension liabilities, 
and of course also provide a valuable 
source of competitively‑priced funding for 
new housing and infrastructure projects.

Reflecting growing demand from 
institutional clients for investments which 
make a positive societal and environmental 
impact, in 2017 we seeded our first Impact 
Financing Fund with investment from the 
Prudential life business and two third‑party 
investors. Through private and illiquid debt 
transactions, the fund is already financing 
projects including a regeneration scheme, 
green energy and social housing 
construction.

Distribution
In M&G and Prudential, we have two 
well‑respected and complementary 
brands: Prudential is closely associated 
with retirement in the UK, while M&G 
is recognised as a leading investment 
brand, both in the UK and across 
international markets. 

30  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Driving our business

Creating value 
and benefiting 
our stakeholders

Customers 

Meeting the growing and fast‑evolving 
saving and investment needs of customers 
across retail, institutional and direct 
channels.

+7.2 million customers
£351 billion total assets 
under management1 across a broad 
range of strategies and asset classes

Products

Market leading propositions, including 
PruFund and the M&G Optimal Income 
Fund, available in a number of saving and 
investment wrappers; and a range of 
strategies to help institutional customers 
meet their long‑term commitments.

£36 billion  
PruFund assets under management

Launch of new M&G Global Listed 
Infrastructure Fund

Distribution

Multi‑channel distribution, based on strong 
relationships with institutional investors, 
advisors and intermediaries, and substantial 
direct‑to‑customer franchises, including 
Prudential Financial Planning. 

Investment  
for growth

Investing circa £250 million of shareholders’ 
funds into our infrastructure to improve 
customer service and business efficiency 
and drive long‑term growth.

+5,400 adviser firms dealing  
with M&G Prudential

MyPru and MyM&G digital services 
for direct customers

Extension of SICAV fund platform 
for European growth

Roll out of new scalable, simplified  
investment platform through Aladdin 
implementation

Strategic partnership with Tata 
Consultancy Services leveraging 
digital capabilities to enhance 
customers’ experience

www.prudential.co.uk 

Annual Report 2017    Prudential plc  31

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses and their performance continued

While our two brands occupy different 
market segments, both share a common 
philosophy of aiming to deliver excellent 
long‑term customer outcomes, and both 
offer solutions powered by a world‑class 
investment capability. Working together 
as M&G Prudential gives us new 
opportunities for growth by building on 
these shared values and strengths.

In the UK, where both M&G and Prudential 
products are distributed, we will be 
building on the great success of the 
PruFund range by broadening the existing 
proposition, making full use of M&G and 
Prudential’s combined distribution network 
and making our customers’ experiences – 
whether direct or advised – as good as 
possible throughout the lifetime of their 
products. Our digital transformation 
programme is essential to this, providing 
the infrastructure necessary to offer good 
value, state of the art solutions. 

With over 15 years of experience in 
international distribution, offices in 
18 countries and a new Luxembourg 
investment platform, we are well placed to 
continue to take advantage of the attractive 
growth opportunities in Europe and 
beyond. This includes retail distribution in 
Europe, and in international institutional 
markets, where our strong track record 
in private asset origination is a real 
competitive advantage.

Investment for growth
In a world of low interest rates and 
increasing life expectancy, more people 
than ever need long‑term savings and 
investment solutions. We also know that 
our customers have far higher expectations 
of service and value for money, thanks to 
new technology and digital disruption. 
Over the last 169 years we have had a 
proud track record of innovating to deliver 
good outcomes to our customers, but we 
need to invest in our business to continue 
to do so. Over the next five years, we will 
be investing circa £250 million of 
shareholders’ funds in our business, 
including a new digital infrastructure which 
will improve customer service, accelerate 
product development and increase 
customer choice. Strategic partnerships, 
such as the recently announced Tata 
Consultancy Services partnership to 
enhance service for our UK savings and 
retirement customers, are an important 
part of these plans to improve customer 
outcomes. With a simpler, more efficient, 
digitally enabled business, we will respond 
quicker and better to our customers’ 
needs, offer better value and compete at 
scale in our markets even more effectively.

John Foley
Chief Executive
M&G Prudential

Notes
1  Represents M&G Prudential asset management external 
funds under management and internal funds included 
on the M&G Prudential long‑term insurance business 
balance sheet.

2  Europe includes AUM in Asia and South Africa.
3  ABI Mixed Investment 20 per cent – 60 per cent Shares 
(performance is net of charge). PruFund returns are also 
net of charge (0.65 per cent). 

4  Quartile ranking based on ranking of the funds 

representative share class, net of fees, within their 
respective Investment Association (IA) or Morningstar 
sectors. Closed funds excluded. M&G total wholesale 
AUM was £79.7bn as at 31 December 2017, representing 
23 per cent of the total M&G Prudential AUM. One year 
figures represent £78.1bn AUM, three year figures 
represent £76.1bn AUM, 5 year figures represent  

£71.2bn AUM, fund manager tenure figures represent 
£78.2bn AUM. Performance figures in GBP, bid to bid, 
net income reinvested. Average fund manager tenure 
December 2017 = 6.1 years. Source: M&G Prudential, 
December 2017. IA and Morningstar Inc. combined  
UK and Pan‑European peer groups as at end  
December 2017.

32  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Chief Financial Officer’s report on the 2017  
financial performance – Mark FitzPatrick
Broad-based performance and strong 
growth in high quality business   

I am pleased to report that Prudential’s financial performance in 2017 has resulted in all of our 
2017 financial objectives being met. Our progress across our KPIs reflects the benefits of our 
focus on driving growth in high-quality, recurring health and protection and fee business 
across our geographies, products and distribution channels.   

Performance was broad‑based across our 
business units led by our Asia businesses 
which delivered double digit growth in 
new business profit (up 12 per cent1), IFRS 
operating profit based on longer‑term 
investment returns (‘IFRS operating profit’) 
(up 15 per cent1) and underlying free 
surplus generation3 (up 19 per cent1). Asia 
achieved its 2017 financial objectives, 
demonstrating successful execution of its 
strategy, focusing on diversified recurring 
premium business, at scale. In the US, we 
saw good growth in fee income, driven by 
positive net inflows and favourable equity 
market conditions, which outweighed the 
expected reduction in the contribution 
from spread income. 

During 2017 we combined M&G and our 
UK and Europe life business to form 
M&G Prudential. I am pleased to report 
that M&G Prudential asset management 
delivered record external net inflows of 
£17.3 billion, with overall assets under 
management4 at a new high of £351 billion 
at the end of 2017. We are making good 
progress in delivering our merger and 
transformation programme, and remain on 
track to deliver our previously announced 
savings by the end of 2022. 

Sterling continued to strengthen against 
most of the currencies in our major 
international markets over 2017. However, 
on an average basis, sterling exchange 
rates remain lower than 2016, contributing 
to a positive effect on the translation of 
results from our non‑sterling operations in 
2017. If sterling exchange rates remain at or 
above end 2017 levels over the remainder 
of 2018, this will act to depress our results 
on translation of our non‑sterling 
operations in 2018 compared with 2017. To 
aid comparison of underlying progress, we 
continue to express and comment on the 
performance trends in our Asia and US 
operations on a constant currency basis. 

Our performance in 2017 was also 
supported by favourable equity markets, 
which lifted average investment balances 
on which we earn fees. During the year the 
S&P 500 index increased 19 per cent, the 
FTSE 100 index 8 per cent and the MSCI 
Asia excluding Japan index 39 per cent. 
Long‑term yields showed little movement 
in 2017 and therefore have had no material 
impact on 2017 performance versus 2016.

The key financial highlights in 2017 were as 
follows:

 — New business profit was 12 per cent 
higher at £3,616 million (17 per cent on 
an actual exchange rate basis), 
underpinned by higher volumes with 
APE sales up 6 per cent (10 per cent on 
an actual exchange rate basis). In Asia, 
new business profit increased 
12 per cent primarily as a result of 
prioritisation of health and protection 
products and positive pricing actions. 
Jackson’s new business profit increased 
by 9 per cent, including the benefit of 
US tax reform. UK life new business 
profit grew by 28 per cent, driven by a 
29 per cent increase in APE sales, 
supported by consumer demand for 
products offering access to our PruFund 
investment option.

 — Asset management net inflows 

reached record levels, with 
M&G Prudential asset management 
reporting external net inflows of 
£17.3 billion (2016: net outflows of 
£8.1 billion) reflecting growth across its 
wholesale/direct and institutional 
businesses, and Eastspring delivering 
external net inflows of £3.1 billion 
(excluding money market funds) (2016: 
£1.8 billion on an actual exchange rate 
basis).

 — IFRS operating profit based on 
longer-term investment returns 
was 6 per cent higher at £4,699 million 
(10 per cent higher on an actual 

exchange rate basis). IFRS operating 
profit from our Asia business grew by 
15 per cent to £1,975 million, reflecting 
continued business momentum. In the 
US, IFRS operating profit increased by 
3 per cent, reflecting mainly growth in 
fee income on higher asset balances, 
which outweighed the anticipated 
reduction in spread earnings. In the UK, 
M&G Prudential’s total IFRS operating 
profit was 10 per cent higher than the 
prior year reflecting 6 per cent growth 
in the insurance business, with core5 life 
operating profit stable at £597 million, 
and record asset management profit of 
£500 million resulting from the positive 
impact on earnings of net fund inflows, 
supportive markets and higher 
performance fees. 

 — Total IFRS post tax profit was up 

21 per cent at £2,390 million (24 per cent 
on an actual exchange rate basis) and 
total EEV after‑tax profit was 87 per cent 
higher at £8,751 million (94 per cent on 
an actual exchange rate basis). Total 
profit includes the impact of short‑term 
fluctuations in financial assets held to 
back the commitments that we have 
made to our customers, and the related 
liabilities, and are reported outside the 
operating result which is based on 
longer‑term investment return 
assumptions. In 2017 these principally 
arose within Jackson as discussed later in 
my report. Total profit after‑tax includes 
the impact of the US tax reform, which 
generated an IFRS charge of £445 million 
from the re‑measurement of US net 
deferred tax balances following the 
reduction in the corporate income tax 
rate and an EEV gain of £390 million 
which additionally includes the benefit 
of future profits being taxed at a lower 
rate. Reflecting this post tax profit, 
Group IFRS shareholders’ equity was 
10 per cent higher at £16.1 billion. 
Similarly, EEV basis shareholders’ equity 
was up 15 per cent at £44.7 billion. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  33

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information — Underlying free surplus 

generation2,3, our preferred measure 
of cash generation, from our life and 
asset management businesses, 
decreased by 1 per cent to 
£3,640 million (up 2 per cent on an 
actual exchange rate basis), after 
financing new business growth. 
Increased contributions from our Asia 
and UK businesses were balanced by a 
lower contribution from our US 

business primarily as a result of 
non‑recurrence of a transaction 
undertaken in 2016 to enhance local 
capital efficiency. We continue to focus 
on high‑return new business with fast 
payback periods.

£12.5 billion, 201 per cent). The 
improvement in the period reflects the 
continuing strength of the Group’s 
operating capital generation in excess 
of growing dividend payments to 
shareholders.

 — Group shareholders’ Solvency II 
capital surplus6 was estimated at 
£13.3 billion at 31 December 2017, 
equivalent to a cover ratio of 
202 per cent7 (1 January 2017: 

 — Full year ordinary dividend 

increased by 8 per cent to 47 pence per 
share, reflecting our 2017 performance 
and our confidence in the future 
prospects of our Group.

IFRS profit2

Operating profit before tax based on longer-term 

investment returns

Asia
Long‑term business
Asset management

Total

US
Long‑term business
Asset management 

Total

UK and Europe
Long‑term business
General insurance commission

Total insurance operations
Asset management

Total

Other income and expenditure8

Total operating profit based on longer‑term investment 
returns before tax, restructuring costs and interest 
received from tax settlement

Restructuring costs
Interest received from tax settlement

Total operating profit based on longer-term investment 

returns before tax

Non‑operating items:

Short‑term fluctuations in investment returns on 

shareholder‑backed business 

Amortisation of acquisition accounting adjustments
Profit (loss) attaching to disposal of businesses

Profit before tax

Tax charge attributable to shareholders' returns

Profit for the year

IFRS earnings per share

Actual exchange rate

Constant exchange rate

2017  £m

2016  £m

Change  %

2016  £m

Change  %

1,799
176

1,975

2,214
10

2,224

861
17

878
500

1,378

(775)

4,802
(103)
–

1,503
141

1,644

2,052
(4)

2,048

799
29

828
425

1,253

(694)

4,251
(38)
43

20
25

20

8
350

9

8
(41)

6
18

10

(12)

13
(171)
n/a

1,571
149

1,720

2,156
(4)

2,152

799
29

828
425

1,253

(700)

4,425
(39)
43

15
18

15

3
350

3

8
(41)

6
18

10

(11)

9
(164)
n/a

4,699

4,256

10

4,429

6

(1,563)
(63)
223

3,296

(906)

2,390

(1,678)
(76)
(227)

2,275

(354)

1,921

7
17
n/a

45

(156)

24

(1,764)
(79)
(244)

2,342

(360)

1,982

11
20
n/a

41

(152)

21

Basic earnings per share based on operating profit after tax
Basic earnings per share based on total profit after tax

145.2
93.1

131.3
75.0

11
24

136.8
77.4

6
20

Actual exchange rate

Constant exchange rate

2017  pence

2016  pence 

Change  %

2016  pence

Change  %

34  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Chief Financial Officer’s report on the 2017  financial performance – Mark FitzPatrick continuedIFRS operating profit based on 
longer-term investment returns
2017 total IFRS operating profit increased 
by 6 per cent (10 per cent on an actual 
exchange rate basis) to £4,699 million, with 
increased contributions from all of our core 
business units.

Asia total operating profit of 
£1,975 million was 15 per cent higher than 
the previous year (20 per cent on an actual 
exchange rate basis). IFRS operating profit 
from life insurance operations increased 
15 per cent to £1,799 million (20 per cent 
on an actual exchange rate basis), reflecting 
the continued growth of our in‑force book 
of recurring premium business, with 
renewal insurance premiums9 reaching 
£11.6 billion (2016: £9.5 billion on a 
constant exchange rate basis). Insurance 
margin was up 21 per cent, reflecting our 
continued focus on health and protection 
business. At a country level, we have seen 
improvement in all of our markets, with 
double‑digit growth in IFRS operating 
profit in eight out of 12, led by Hong Kong 
and China (both increasing 38 per cent). 
Including money market funds and the 
assets managed for internal life operations, 
Eastspring’s total assets under 
management increased to £138.9 billion 
(2016: £117.9 billion on an actual exchange 
rate basis), while the cost‑income ratio was 
stable at 56 per cent (2016: 56 per cent), 
driving an 18 per cent increase in IFRS 
operating profit to £176 million 
(2016: £149 million).

US total operating profit at 
£2,224 million increased by 3 per cent 
(9 per cent increase on an actual exchange 
rate basis), reflecting increased profit from 
our variable annuity business. US equity 
markets have continued to rise in 2017, 
which together with separate account net 
asset inflows of £3.5 billion, has led to 
separate account balances that were on 
average 17 per cent higher than the prior 
period. As a result, fee income increased 
15 per cent to £2,343 million. Spread‑
based income decreased 10 per cent, as 
anticipated, reflecting the impact of lower 
yields on our fixed annuity portfolio and a 
reduced contribution from asset duration 
swaps. We expect these effects to 
continue to compress spread margins, 
although continued upwards movements 
in US yields may help to reduce the speed 
of the decline.

UK and Europe total operating profit 
was 10 per cent2 higher at £1,378 million. 
Life insurance IFRS operating profit 
increased by 8 per cent to £861 million 
(2016: £799 million). Within this total, the 
contribution from our core5 with‑profits 
and in‑force annuity business was 
£597 million (2016: £601 million), including 
an increased transfer to shareholders from 
the with‑profits funds of £288 million 
(2016: £269 million) of which 15 per cent 
was from PruFund business (2016: 
10 per cent). The balance of the life 
insurance result reflects the contribution 
from other activities which are not 
expected to recur to the same extent going 
forward. This includes, as anticipated, 
lower IFRS operating profit from the sale of 
annuities of £9 million (2016: £41 million) 
and a number of other items discussed 
below. Asset management IFRS operating 
profit increased 18 per cent to £500 million, 
driven by higher average assets under 
management and improved performance 
fees, together with a lower cost‑income 
ratio of 58 per cent (2016: 59 per cent).

We took a number of actions during the 
year to optimise our asset portfolios and 
capital position, which generated profit of 
£276 million (2016: £332 million). Of this 
amount £31 million related to profit from 
longevity risk transactions (2016: 
£197 million) and £245 million from the 
effect of repositioning the fixed income 
asset portfolio (2016: £135 million). 
Favourable longevity assumption changes, 
reflecting updated actuarial mortality 
tables, contributed a further £204 million. 
This was offset partly by an increase of 
£225 million (2016: £175 million) in the 
provision related to the potential costs and 
related potential redress of reviewing 
internally vesting annuities sold without 
advice after 1 July 2008. The provision 
does not include potential insurance 
recoveries of up to £175 million.

Life insurance profit drivers
The increase in our IFRS operating profit 
levels reflects the growth in the scale of our 
operations, driven primarily by positive 
business flows. We track the progress that 
we make in growing our life insurance 
business by reference to the scale of our 
obligations to our customers, which are 
referred to in the financial statements as 
policyholder liabilities. Each year these 
increase as we write new business and 
collect regular premiums from existing 
customers and decrease as we pay claims 

IFRS operating profit 
by business2  
£m (% vs 2016)

42%

(18%)

29%

47%

£4,699m
+6% (+10% AER)

  Asia £1,975m, +15% (+20% AER)
  US £2,224m, +3% (+9% AER)
  UK and Europe £1,378m, +10%
  Others8 £(878)m, ‑26%

and policies mature. The overall scale of 
these policyholder liabilities is relevant in 
the evaluation of our profit potential in that 
it reflects, for example, our ability to earn 
fees on the unit‑linked element and 
indicates the scale of the insurance 
element, another key source of profitability 
for the Group.

Focusing on business supported by 
shareholder capital, which generates the 
majority of the life profit, in 2017 net flows 
into our businesses were overall positive at 
£2.7 billion driven by our US and Asian 
operations, as we continue to focus on both 
retaining our existing customers and 
attracting new business to drive long‑term 
value creation. In the UK our shareholder 
liabilities includes the run‑off of the 
in‑force annuity portfolio following our 
effective withdrawal from selling new 
annuity business. This has been more than 
offset by inflows into the with‑profits funds 
of £3.5 billion. Positive investment markets, 
offset partly by currency effects as sterling 
has strengthened over the period, 
increased liabilities by £5.1 billion. In total, 
business flows and market movements 
have increased shareholder‑backed 
policyholder liabilities from £266.6 billion 
to £274.5 billion.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  35

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationShareholder-backed policyholder liabilities and net liability flows10  
£m

Net liability flows11
£3,638m

2,086

5,198

(3,646)

46,228

266,635

32,851

177,626

Net liability flows11
£2,717m

2,301

3,137

(2,721)

5,141

274,493

37,402

180,724

 Reclassification of Korea life  
business held for sale
 Asia life 
 US life
 UK and Europe life
 Market and other movements

56,158

56,367

216,769

(2,812)

27,844

138,913

52,824

1 Jan 2016

Asia life

US life

UK and
Europe life

Market
and other
movements

31 Dec 2016

Asia life

US life

UK and
Europe life

Market
and other
movements

31 Dec 2017

Policyholder liabilities and net liability flows in with-profits business10,12

2017  £m

Actual exchange rate 

2016  £m

Actual exchange rate

Asia
UK and Europe

Total Group

At 1
January

Net liability 
flows11

29,933
113,146

143,079

4,574
3,457

8,031

Market and
other 
movements

1,930
8,096

10,026

At 31
December

36,437
124,699

161,136

At 1
January

Net liability 
flows11

20,934
100,069

121,003

3,696
1,119

4,815

Market and
other 
movements

5,303
11,958

17,261

At 31
December

29,933
113,146

143,079

Policyholder liabilities in our with‑profits 
business have increased by 13 per cent to 
£161.1 billion reflecting the growing 
popularity of our participating funds in Asia 
and PruFund in the UK, as consumers seek 
protection from some of the short‑term ups 
and downs of direct stock market 
investments by using an established 
smoothing process. Across our Asia and 
UK operations, net liability flows increased 
to £8.0 billion. As returns from these funds 
are smoothed and shared with customers, 
the emergence of shareholder profit is 
more gradual. This business, nevertheless, 
remains an important source of future 
shareholder value.

Analysis of long-term insurance business IFRS operating profit by driver 
£m (% vs 2016)

 UK one‑off items
 Other income
 Spread income
 Insurance margin
 Fee income
 Life expenses  
(net of DAC adjustments  
and margin on revenues)
 Growth vs 2016 on a constant  
exchange rate basis

£4,354m

£4,525m

£4,874m

157

538

1,171

1,991

157

546

1,215

2,083

2,175

2,280

255
576

1,108

2,271

2,603

(1,678)

(1,756)

(1,939)

2016 AER

2016 CER

2017

+5%

-9%

+9%

+14%

-10%

36  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Chief Financial Officer’s report on the 2017  financial performance – Mark FitzPatrick continuedAsset management external net flows and external funds under management13,14  
£m

Net flows
£20,478m

15,248

17,337

3,141

1,495

 Asia Money Market Funds (MMF) 
 Asia asset management15
 UK and Europe asset management
 Market and other movements

219,740

9,317

46,568

163,855

Net flows 
£(6,255)m

(8,090)

1,835

403

25,679

182,519

7,714

38,042

136,763

162,692
6,006

30,281

126,405

1 Jan 2016

UK and
Europe
asset
management

Asia
asset
management

MMF

Market
and other
movements

31 Dec 2016

UK and
Europe
asset
management

Asia
asset
management

MMF

Market
and other
movements

31 Dec 2017

We continue to maintain our preference for 
high‑quality sources of income such as 
insurance margin from life and health and 
protection business, and fee income. We 
favour insurance margin because it is 
relatively insensitive to the equity and 
interest rate cycle and prefer fee income to 
spread income because it is more capital‑
efficient. In line with this approach, on a 
constant exchange rate basis, insurance 
margin has increased by 9 per cent (up 
14 per cent on an actual exchange rate 
basis) and fee income by 14 per cent (up 
20 per cent on an actual exchange rate 
basis), while spread income decreased by 
9 per cent (down 5 per cent on an actual 
exchange rate basis). Administration 
expenses increased to £2,297 million 
(2016: £2,025 million) as the business 
continues to expand. The expense margin 
has grown from 85 basis points to 88 basis 
points reflecting the continued increase in 
US producers selecting asset‑based 
commissions which are treated as an 
administrative expense in this analysis.

Asset management profit drivers
Movements in asset management operating 
profit are also influenced primarily by 
changes in the scale of these businesses, as 
measured by funds managed on behalf of 
external institutional and retail customers 
and our internal life insurance operations.

In 2017, average assets under management 
in our asset management businesses in the 
UK and Asia benefited from positive net 
inflows of assets and favourable markets, 

driving higher fee revenues. Reflecting 
this, IFRS operating profit derived from 
asset management activities in 
M&G Prudential increased by 18 per cent 
to £500 million and in Eastspring by 
18 per cent (up 25 per cent on an actual 
exchange rate basis) to £176 million. 

M&G Prudential’s external assets under 
management have benefited from a record 
level of net inflows, reflecting improvement 
in investment performance and supportive 
markets. External asset management net 
inflows totalled £17.3 billion (2016: net 
outflows of £8.1 billion), with significant 
contributions from European investors in 
the Optimal Income Fund, Global Floating 
Rate High Yield Fund and multi‑asset 
range, and from institutional clients, 
notably within our public debt, illiquid 
credit strategies and infrastructure equity 
funds. External assets under management 
increased 20 per cent to £163.9 billion 
during the year. Internal assets benefiting 
from PruFund sales and favourable markets 
increased 7 per cent, taking total 
M&G Prudential assets under management 
to £350.7 billion (2016: £310.8 billion). 

Eastspring also attracted good levels of 
external net inflows during the year across 
its equity, fixed income and balanced fund 
range, totalling £3.1 billion, excluding money 
market funds (2016: £1.8 billion on an actual 
exchange rate basis). Overall external assets 
under management increased by 22 per cent 
to £46.6 billion, combined with higher 
internal assets under management and 

money market funds lifted Eastspring’s total 
assets under management to £138.9 billion.

Other income and expenditure 
and restructuring costs8
Higher interest costs following the debt 
issued in 2016 and 2017, and restructuring 
costs of £103 million, as the business invests 
for the future, including UK and Europe 
infrastructure, contributed to an increase 
in net central expenditure of £139 million 
to £878 million (2016: £732 million on an 
actual exchange rate basis).

IFRS non-operating items8
IFRS non‑operating items consist of 
short‑term fluctuations in investment 
returns on shareholder‑backed business of 
negative £1,563 million (2016: 
negative £1,764 million), the results 
attaching to disposal of businesses of 
£223 million (2016: negative £244 million), 
and the amortisation of acquisition 
accounting adjustments of 
negative £63 million (2016: 
negative £79 million) arising mainly from 
the REALIC business acquired by Jackson 
in 2012. The profit attributable to disposal 
of businesses relates to amounts in respect 
of the Korea life business sold in 2017 and 
the disposal of the US broker‑dealer 
network in August 2017.

Short‑term fluctuations in investment 
returns on shareholder‑backed business 
represent the most significant component 
of non‑operating items and are discussed 
further below.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  37

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIFRS short-term fluctuations in 
investment returns on shareholder-
backed business
IFRS operating profit is based on longer‑
term investment return assumptions. The 
difference between actual investment 
returns recorded in the income statement 
and the assumed longer‑term returns is 
reported within short‑term fluctuations in 
investment returns. In 2017, the total 
short‑term fluctuations in investment 
returns on shareholder‑backed business 
were negative £1,563 million and 
comprised negative £1 million for Asia, 
negative £1,568 million in the US, 
negative £14 million in the UK and 
positive £20 million in other operations.

In the US, Jackson provides certain 
guarantees on its annuity products, the 
value of which would rise typically when 
equity markets fall and long‑term interest 
rates decline. Jackson includes the 
expected cost of hedging when pricing its 
products and charges fees for these 
guarantees which are used, as necessary, to 
purchase downside protection in the form 
of options and futures to mitigate the effect 
of equity market falls, and swaps and 
swaptions to cushion the impact of declines 
in long‑term interest rates. Under IFRS, 
accounting for the movement in the 
valuation of these derivatives, which are all 
fair valued, is asymmetrical to the 
movement in guarantee liabilities, which are 
not fair valued in all cases. Jackson designs 
its hedge programme to protect the capital 
and economics of the business from large 
movements in investment markets and 
accepts the variability in accounting results. 
The negative short‑term fluctuations in 

investment returns on shareholder‑backed 
business of £1,568 million in the year are 
attributable mainly to the net value 
movement in the period of the hedge 
instruments held to manage market 
exposures and reflect the positive equity 
market performance in the US during the 
period.

IFRS effective tax rates
In 2017, the effective tax rate on IFRS 
operating profit based on longer‑term 
investment returns was 21 per cent, which 
is unchanged from 2016 (21 per cent).

The 2017 effective tax rate on the total 
IFRS profit was 27 per cent (2016: 
16 per cent), reflecting the inclusion of a 
£445 million one‑off charge on the 
re‑measurement of US deferred tax 
balances using a rate of 21 per cent 
(previously 35 per cent) following the 
enactment in December 2017 of a 
comprehensive US tax reform package. 
Excluding this one‑off charge, the 2017 
effective tax rate would have been 
14 per cent. 

In addition to the impact on the IFRS profit, 
the re‑measurement of US deferred tax 
balances also resulted in a separate benefit 
of £134 million recognised in other 
comprehensive income, in relation to 
changes to deferred tax on cumulative 
unrealised gains (net of DAC) on bonds 
which are taken directly through other 
comprehensive income.

The main driver of the Group’s effective tax 
rate is the relative mix of the profits 
between jurisdictions with higher tax rates 
(such as Indonesia and Malaysia), 

New business performance
Life EEV new business profit and APE new business sales (APE sales)

jurisdictions with lower tax rates (such as 
Hong Kong and Singapore), and 
jurisdictions with rates in between (such as 
the UK, and now from 2018, the US).

Once the US tax changes are fully 
reflected, we would expect a favourable 
impact on the Group’s effective tax rate. 
The US operating profit effective tax rate is 
expected to be circa 18 per cent 
(previously 28 per cent), and the overall 
Group operating profit effective tax rate is 
likely to settle in the range of 16 per cent to 
18 per cent.

Total tax contribution
The Group continues to make significant 
tax contributions in the jurisdictions in 
which it operates, with £2,903 million 
remitted to tax authorities in 2017. This was 
similar to the equivalent amount of 
£2,887 million in 2016. 

Tax strategy
In May 2017 the Group published its tax 
strategy, which in addition to complying 
with the mandatory UK (Finance Act 2016) 
requirements, also included a number of 
additional disclosures, including a 
breakdown of revenues, profits and taxes 
for all jurisdictions where more than 
£5 million tax was paid. This disclosure was 
included as a way of demonstrating that 
our tax footprint (ie where we pay taxes) is 
consistent with our business footprint. An 
updated version of the tax strategy, 
including 2017 data, will be available on the 
Group’s website before 31 May 2018.

Actual exchange rate

Constant exchange rate

2017  £m

2016  £m

Change  %

2016  £m

Change  %

APE 
sales

New 
business
 profit 

APE 
sales

New 
business 
profit

APE 
sales

New 
business 
profit

APE 
sales

New 
business 
profit

APE 
sales

New 
business 
profit

3,805
1,662
1,491

6,958

2,368
906
342

3,616

3,599
1,561
1,160

6,320

2,030
790
268

3,088

6
6
29

10

17
15
28

17

3,773
1,641
1,160

6,574

2,123
830
268

3,221

1
1
29

6

12
9
28

12

Asia
US
UK and Europe

Total Group

38  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Chief Financial Officer’s report on the 2017  financial performance – Mark FitzPatrick continuedNew business performance  
£m (% vs 2016)

55%

9%

66%

21%

25%

24%

Split of APE new business sales  
£6,958m, +6% (+10% AER)

  Asia £3,805m, +1% (+6% AER)
  US £1,662m, +1% (+6% AER)
  UK and Europe £1,491m, +29%

Split of new business profit  
£3,616m, +12% (+17% AER) 

  Asia £2,368m, +12% (+17% AER)
  US £906m, +9% (+15% AER)
  UK and Europe £342m, +28%

Life insurance new business profit was 
up 12 per cent (17 per cent on an actual 
exchange rate basis) to £3,616 million, and 
Life insurance new business APE sales 
increased by 6 per cent (10 per cent on an 
actual exchange rate basis) to 
£6,958 million. 

In Asia, new business profit was 
12 per cent higher at £2,368 million 
(17 per cent on an actual exchange rate 
basis), primarily reflecting the beneficial 
impact of our strategic emphasis on 
increasing sales from health and protection 
business and pricing actions.

Our focus on quality is undiminished with 
regular premium contracts accounting for 
94 per cent of APE sales and supporting a 
26 per cent increase in health and 
protection new business profit. This 
favourable mix provides a high level of 
recurring income and an earnings profile 
that is significantly less correlated to 
investment markets.

In Hong Kong new business profit has 
increased by 8 per cent as we continue to 
focus on driving growth in health and 
protection business. This targeted shift to 
higher margin, but lower case size 
protection business, aligned with the 
de‑emphasis of broker sales and the 
expected moderation in the level of sales 
from Mainland China has, as we reported 
previously, resulted in a 14 per cent 
reduction in Hong Kong APE sales. 

Outside Hong Kong, new business profit 
increased by 20 per cent, in line with APE 
sales which were up 17 per cent. Our 
performance remains broad‑based, with 
double digit growth in new business profit 
across both agency and bancassurance 
channels. In China, new business profit 
more than doubled, driven by higher sales 
and a significant uplift in regular premium 
health and protection business from our 
increased scale and productivity in the 
agency channel, together with a positive 
contribution from our bancassurance 
partners. In Singapore, new business profit 
increased by 22 per cent supported by APE 
sales growth of 21 per cent, reflecting 
growth across both agency and 
bancassurance channels. Indonesia’s 
APE sales grew 2 per cent while new 
business profit declined 5 per cent due 
to product mix.

In the US, new business profit increased 
by 9 per cent to £906 million (up 
15 per cent on an actual exchange rate 
basis) reflecting a modest increase in APE 
sales, up 1 per cent (6 per cent on an actual 
exchange rate basis) and the positive 
impact on future profit from a reduction in 
corporate income tax rates. Uncertainty 
regarding the application and 
implementation of the US Department of 
Labor Fiduciary Duty Rule has led to 
continued pressure on industry sales in 
2017 which were down 11 per cent over 
the first nine months of the year. Despite 
this, Jackson’s variable annuity sales 
increased by 1 per cent, with the 
economics on new business in variable 
annuities remaining extremely attractive, 
with high internal rates of return and short 
payback periods. Net inflows into Jackson’s 
separate account asset balances, which 
drive fee‑based earnings on variable 
annuity business, remained positive at 
£3.5 billion. More favourable market 
conditions relating to the institutional 
product market also provided Jackson with 
the opportunity to write APE sales of 
£232 million (2016: £193 million).

In our UK life business, our strategy of 
extending customer access to PruFund’s 
with‑profits investment option via 
additional product wrappers continues to 
drive growth in new business profit, which 
increased to £342 million, up 28 per cent. 
APE sales increased 29 per cent to 
£1,491 million. We have seen notable 
success with the build out of PruFund, 
which has contributed significantly 
towards an APE sales increase in individual 
pensions (up 110 per cent), income 
drawdown (up 35 per cent) and ISAs (up 
7 per cent). Reflecting this performance, 
total PruFund assets under management of 
£35.9 billion as at 31 December 2017 were 
46 per cent higher than at the start of 
the year.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  39

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationFree surplus generation2,3

Free surplus generation
Asia
US
UK and Europe

Underlying free surplus generated from in‑force life business 

and asset management before restructuring costs

Restructuring costs

Underlying free surplus generated from in‑force life business 

and asset management
Investment in new business

Underlying free surplus generated

Market related movements, timing differences and other 

non‑operating movements

Profit (loss) attaching to disposal of businesses
Net cash remitted by business units

Total movement in free surplus

Free surplus at end of year

Actual exchange rate

Constant exchange rate 

2017  £m

2016  £m

Change  %

2016  £m

Change  %

17
(15)
15

3
(381)

2
(1)

2

1,405
1,957
1,287

4,649
(16)

4,633
(942)

3,691

11
(19)
15

–
(381)

(2)
3

(1)

1,562
1,582
1,486

4,630
(77)

4,553
(913)

3,640

(1,012)
172
(1,788)

1,012

7,578

1,335
1,863
1,287

4,485
(16)

4,469
(903)

3,566

(432)
(86)
(1,718)

1,330

6,566

Free surplus generation is the financial 
metric we use to measure the internal cash 
generation of our business operations and 
is based on the capital regimes which apply 
locally in the various jurisdictions in which 
our life businesses operate. For life 
insurance operations it represents amounts 
maturing from the in‑force business during 
the year, net of amounts reinvested in 
writing new business. For asset 
management it equates to post‑tax IFRS 
operating profit for the period. 

We drive free surplus generation by 
targeting markets and products that have 
low capital strain, high‑return and fast 
payback profiles and by delivering both 
good service and value to improve 
customer retention. Our ability to generate 
both growth and cash is a distinctive 
feature of Prudential. 

In 2017, underlying free surplus generation 
from our life insurance and asset 
management business decreased by 
1 per cent to £3,640 million (increased 
2 per cent on an actual exchange rate 
basis), reflecting increased contributions 
from our Asia and UK businesses, a 

non‑recurrence of a one‑off prior year gain 
from our US business, and higher 
restructuring costs. In Asia, growth in the 
in‑force life portfolio, combined with 
post‑tax asset management profit from 
Eastspring, contributed to free surplus 
generation of £1,562 million, up 
11 per cent. In the US, in‑force free surplus 
generation decreased by 19 per cent 
reflecting the non‑recurrence of a 
£247 million benefit from contingent 
financing actions taken in 2016, together 
with lower favourable experience 
variances. In the UK, in‑force free surplus 
generation increased by 15 per cent to 
£1,486 million, attributable to growth in 
asset management earnings, the adoption 
of the CMI 2015 assumption basis and 
portfolio and capital management actions 
including longevity reinsurance to improve 
the solvency position of our UK life 
business of £400 million (2016: 
£351 million). The result includes an 
increase in the provision for the costs of the 
UK review of past non‑advised annuity 
sales practices and related potential 
redress, which has a post‑tax impact of 
£187 million in 2017 (2016: £145 million).

Although new business profit increased by 
12 per cent, the amount of free surplus 
invested in writing new life business 
in the period was lower at £913 million 
(2016: £942 million) reflecting a greater 
proportion of sales in Asia and the UK 
where strain is lower, and a higher 
proportion of variable annuity premium 
being allocated to the separate account in 
the US. 

After funding cash remittances from the 
business units to the Group, recognition of 
the profit attaching to the disposal of 
businesses, and other movements, which 
includes adverse currency effects and 
the impact of US tax reform, the closing 
value of free surplus in our life and asset 
management operations was £7.6 billion at 
31 December 2017. 

We continue to manage cash flows across 
the Group with a view to achieving a 
balance between ensuring sufficient 
remittances are made to service central 
requirements (including paying the 
external dividend) and maximising value to 
shareholders through retention and 
reinvestment of capital in business 
opportunities.

40  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Chief Financial Officer’s report on the 2017  financial performance – Mark FitzPatrick continuedActual exchange rate

2017  £m

2016  £m

645
475
643
25

1,788

2,264

516
420
590
192

1,718

2,626

Business unit remittance2,16

Net cash remitted by business units:

Asia
US
UK and Europe
Other UK (including Prudential Capital)

Net cash remitted by business units

Holding company cash at 31 December 

Movement in central cash2,16  
£m

1,788

(1,159)

645
475

Asia 
US 
UK and 
643
Europe 
Other UK  25

2,626

(470)

(521)

2,264

1 Jan 2017

Cash remitted
to Group

Dividends
paid

Central
costs

Corporate
activities/other

31 Dec 2017

 2016 second interim dividend and 2017 first interim dividend

Cash remitted to the corporate centre in 
2017 amounted to £1,788 million, driven by 
higher remittances from Asia. For the first 
time, our Asia business unit is the largest 
contributor17 to cash in the Group, 
demonstrating the quality and scale of its 
growth. Jackson made sizeable remittances 
of £475 million. The remittance from 
M&G Prudential of £643 million was 
9 per cent higher than the combined 
remittance in 2016. Prudential Capital 
contributed a further £25 million.

Cash remitted to the Group in 2017 was 
used to meet central costs of £470 million 
(2016: £416 million) and pay the 2016 
second interim and 2017 first interim 
dividends respectively. These movements 
and other corporate cash flows, including a 
net reduction in core structural borrowings 
and the impact of currency movements, led 
to holding company cash decreasing from 
£2,626 million to £2,264 million over 2017.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  41

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationPost-tax profit – EEV2

Post-tax operating profit based on longer-term investment returns
Asia operations
Long‑term business
Asset management

Total

US operations
Long‑term business
Asset management

Total

UK and Europe operations
Long‑term business
General insurance commission

Total insurance operations
Asset management

Total

Other income and expenditure18

Post‑tax operating profit based on longer‑term investment returns before 

restructuring costs and interest received from tax settlement

Restructuring costs18
Interest received from tax settlement

Post-tax operating profit based on longer-term investment returns

Non‑operating items:

Short‑term fluctuations on investment returns
Effect of changes in economic assumptions
Mark to market value movements on core structural borrowings
Impact of US tax reform
Profit (loss) attaching to disposal of businesses

Post-tax profit for the year

Earnings per share

Actual exchange rate

Constant exchange rate

2017  £m

2016  £m

Change  %

2016  £m

Change  %

3,705
155

3,860

2,143
7

2,150

1,015
13

1,028
403

1,431

(746)

6,695
(97)
–

6,598

2,111
(102)
(326)
390
80

8,751

3,074
125

3,199

1,971
(3)

1,968

643
23

666
341

1,007

(682)

5,492
(32)
37

5,497

(507)
(60)
(4)
–
(410)

21
24

21

9
333

9

58
(43)

54
18

42

(9)

22
(203)
n/a

20

516
(70)
(8,050)
n/a
n/a

3,220
132

3,352

2,071
(4)

2,067

643
23

666
341

1,007

(688)

5,738
(32)
37

5,743

(567)
(54)
(4)
–
(445)

4,516

94

4,673

15
17

15

3
275

4

58
(43)

54
18

42

(8)

17
(203)
n/a

15

472
(89)
(8,050)
n/a
n/a

87

Basic earnings per share based on post‑tax operating profit
Basic earnings per share based on post‑tax total profit

257.0
340.9

214.7
176.4

20
93

224.3
182.5

15
87

Actual exchange rate 

Constant exchange rate

2017  pence

2016  pence

Change  %

2016  pence

Change  %

EEV operating profit
On an EEV basis, Group post‑tax operating 
profit based on longer‑term investment 
return increased by 15 per cent (up 
20 per cent on an actual exchange rate 
basis) to £6,598 million in 2017.

EEV operating profit includes new business 
profit from the Group’s life business, which 
increased by 12 per cent (up 17 per cent on 
an actual exchange rate basis) to 
£3,616 million. It also includes in‑force life 
business profit of £3,247 million, which was 
20 per cent higher than prior year (up 
25 per cent on an actual exchange rate 
basis), primarily reflecting the growth in our 
in‑force business. This is most evident in 
the profit from the unwind of the in‑force 

business, which was 10 per cent higher 
at £2,166 million (2016: £1,962 million). 
Experience and assumption changes 
were positive at £1,081 million 
(2016: £751 million), reflecting our 
ongoing focus on managing the in‑force 
book for value. 

In Asia, EEV life operating profit was up 
15 per cent to £3,705 million, reflecting 
growth in new business profit of 
12 per cent at £2,368 million. In‑force profit 
was 22 per cent higher at £1,337 million 
reflecting the increased value of in‑force 
business and positive assumption changes 
and experience as the business continues 
to grow with discipline. 

Jackson’s EEV life operating profit was up 
3 per cent to £2,143 million, reflecting a 
9 per cent increase in new business profit 
to £906 million and a stable contribution 
from in‑force profit of £1,237 million, which 
included favourable operating assumption 
changes and experience variances of 
£543 million (2016: £628 million), related 
largely to persistency and mortality effects. 
The increase in our US EEV new business 
profit reflects the positive impact on future 
profits from lower tax rates. 

42  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Chief Financial Officer’s report on the 2017  financial performance – Mark FitzPatrick continuedEEV operating profit 
by business2 
£m (% vs 2016)

56%

(13%)

9%

15%

Capital position, financing and liquidity
Capital position
Analysis of movement in Group shareholder Solvency II surplus20

Solvency II surplus at 1 January
Operating experience
Non‑operating experience (including market movements)*
Other capital movements

Subordinated debt (redemption)/issuance
Foreign currency translation impacts
Dividends paid

Model changes

Estimated Solvency II surplus at 31 December

* 2017 includes a £(0.6) billion reduction in deferred tax assets following US tax reform.

2017  £bn

2016  £bn

12.5
3.6
(0.6)

(0.2)
(0.7)
(1.2)
(0.1)

13.3

9.7
2.7
(1.1)

1.2
1.6
(1.3)
(0.3)

12.5

32%

£6,598m
+15% (+20% AER)

  Asia life £3,705m,  +15% (+21% AER)
  US life £2,143m, +3% (+9% AER)
  UK and Europe life £1,015m, +58%
  Asset management and general 
insurance £578m, +17% (+19% AER)
  Other18 £(843)m, ‑23% (‑25% AER)

In the UK and Europe, EEV life operating 
profit increased by 58 per cent to 
£1,015 million (2016: £643 million). The 
increase was driven by a 28 per cent 
increase in new business profit, and higher 
in‑force profit including a £195 million 
benefit from revisions to longevity 
assumptions following adoption of updated 
actuarial mortality projections under CMI 
201519. Profits arising from actions 
undertaken to improve solvency were 
more than offset by an increase in the 
provision related to the potential costs and 
related potential redress of reviewing 
internally vesting annuities sold without 
advice after 1 July 2008.

The high quality and recurring nature of 
our operating capital generation and our 
disciplined approach to managing balance 
sheet risk has resulted in an increase in the 
Group’s shareholders’ Solvency II capital 
surplus which is estimated at 
£13.3 billion6,7, at 31 December 2017 
(equivalent to a solvency ratio of 
202 per cent), compared with £12.5 billion 
(201 per cent) at 31 December 2016. In 
2017 we generated £3.6 billion of operating 
capital. This was offset by dividends to 
shareholders, net repayment of 
subordinated debt, adverse foreign 
currency effects and the £0.6 billion 
reduction in statutory deferred tax assets 
following US tax reform.

Prudential has been designated as a Global 
Systemically Important Insurer (G‑SII) and 
is monitoring and engaging with the PRA 
on the development and potential impact 
of the policy measures associated with 
such a designation.

Solvency II surplus20 £bn

12.5

13.3

201%

202%

31 Dec 2016

31 Dec 2017 6

 Solvency II capital ratio

Local statutory capital
All of our subsidiaries continue to hold 
appropriate capital levels on a local 
regulatory basis. In the UK, at 
31 December 2017 The Prudential 
Assurance Company Limited and its 
subsidiaries21 had an estimated Solvency II 
shareholder surplus22 of £6.1 billion 
(equivalent to a cover ratio of 178 per cent) 
and a with‑profits surplus23 of £4.8 billion 
(equivalent to a cover ratio of 201 per cent). 
In the US, following the enactment in 
December 2017 of a comprehensive 
reform package, a £628 million reduction in 
the level of the statutory net admitted 
deferred tax asset more than offset 
operational capital formation, resulting in a 
risk based capital ratio of 409 per cent 
(2016: 485 per cent).

Debt portfolio
The Group continues to maintain a 
high‑quality defensively positioned debt 
portfolio. Shareholders’ exposure to credit 
is concentrated in the UK annuity portfolio 
and the US general account, mainly 
attributable to Jackson’s fixed annuity 
portfolio. The credit exposure is well 
diversified and 98 per cent of our UK 
portfolio and 97 per cent of our US 
portfolio are investment grade29. During 
2017, default losses were minimal and 
reported impairments across the UK 
and US portfolios were £2 million 
(2016: £35 million).  

www.prudential.co.uk 

Annual Report 2017    Prudential plc  43

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationPrudential’s holding company currently has 
access to £2.6 billion of syndicated and 
bilateral committed revolving credit 
facilities provided by 19 major international 
banks, expiring in 2022. Apart from small 
drawdowns to test the process, these 
facilities have never been drawn, and there 
were no amounts outstanding at 
31 December 2017. The medium‑term note 
programme, the US shelf programme 
(platform for issuance of SEC registered 
public bonds in the US market), the 
commercial paper programme and the 
committed revolving credit facilities are all 
available for general corporate purposes 
and to support the liquidity needs of 
Prudential’s holding company and are 
intended to maintain a flexible funding 
capacity.

Net core structural borrowings 
£m (EEV basis)

4,594
422

4,172

22%

2016

4,759

743

4,016

20%

2017

 IFRS basis of value of net core structural borrowings
 Mark to market value
 Gearing ratio*

* Net core structural borrowings as proportion of IFRS 

shareholders’ funds plus net debt, as set out in note II(d) 
of the Additional unaudited financial information.

Financing and liquidity
The Group had central cash resources of 
£2.3 billion at 31 December 2017 
(31 December 2016: £2.6 billion). Total 
core structural borrowings reduced by 
£0.5 billion, from £6.8 billion to £6.3 billion, 
with the issue of US$750 million 
(£547 million at 31 December 2017) 
4.875 per cent tier 2 perpetual 
subordinated debt in October 2017 being 
more than offset by the redemption of 
US$1 billion (£741 million at 31 December 
2017) 6.5 per cent tier 2 perpetual 
subordinated debt in December 2017.

In addition to its net core structural 
borrowings of shareholder‑financed 
operations set out above, the Group also 
has access to funding via the money 
markets and has in place an unlimited 
global commercial paper programme. As at 
31 December 2017, we had issued 
commercial paper under this programme 
totalling US$650 million, to finance 
non‑core borrowings.

Shareholders’ funds

Profit after tax for the year24
Exchange movements, net of related tax
Cumulative exchange gain of Korea life business recycled to profit and loss account
Unrealised gains and losses on Jackson fixed income securities classified  

as available for sale25

Dividends
Market to market value movements on Jackson assets backing surplus and 

required capital

Other

Net increase in shareholders’ funds

Shareholders’ funds at 1 January

Shareholders’ funds at 31 December

Shareholders’ value per share26

Return on shareholders’ funds27

IFRS

EEV

2017  £m

2016  £m

2017  £m

2016  £m

2,389
(409)
(61)

1,921
1,161
–

8,750
(2,045)
–

4,516
4,211
–

486
(1,159)

31
(1,267)

–
(1,159)

–
(1,267)

–
175

1,421

14,666

16,087

622p

25%

–
(135)

1,711

12,955

14,666

568p

26%

40
144

5,730

38,968

44,698

(11)
(367)

7,082

31,886

38,968

1,728p

1,510p

17%

17%

44  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Chief Financial Officer’s report on the 2017  financial performance – Mark FitzPatrick continuedBased on asset and liability values as at 
31 December 2017, the transaction is 
estimated to give rise to a pre‑tax IFRS loss 
of around £500 million in the first half of 
2018, alongside the de‑risking being 
achieved. 

Prudential plc’s Hong Kong subsidiaries 
which are subject to legal transfer from The 
Prudential Assurance Company Limited to 
Prudential Corporation Asia Limited 
comprise its life business, Prudential Hong 
Kong Limited, and its general insurance 
business, Prudential General Insurance 
Hong Kong Limited. Hong Kong will 
continue to be included in the segmental 
reporting of Asia’s IFRS and embedded 
value results. The transfers will be subject 
to regulatory approval. 

The sale of the UK annuity portfolio and 
the transfer of Prudential plc’s Hong Kong 
subsidiaries to Asia are expected to 
complete by the end of 2019. Assuming 
that these actions had both been 
completed as at 31 December 2017, the 
Group’s embedded value of £44.7 billion is 
estimated to reduce by approximately 
£300 million, reflecting the loss of future 
profits on the portion of annuity liabilities 
being sold.

The estimated pro forma impact on the 
Group shareholder Solvency II capital 
position, assuming that these actions had 
both been completed as at 31 December 
2017, is an increase in surplus of £0.3 billion 
and an increase in the shareholder 
solvency ratio of 6 percentage points.

The Group’s EEV basis shareholders’  
funds also increased by 15 per cent to 
£44.7 billion (31 December 2016: 
£39.0 billion on an actual exchange rate 
basis), On a per share basis the Group’s 
embedded value at 31 December 2017 
equated to 1,728 pence, up from 
1,510 pence at 31 December 2016.

Corporate transactions
Intention to demerge the Group’s 
UK businesses and sale of 
£12.0 billion30 UK annuity portfolio
In March 2018, the Group announced its 
intention to demerge its UK and Europe 
businesses (‘M&G Prudential’) from 
Prudential plc, resulting in two separately 
listed companies. On completion of the 
demerger, shareholders will hold interests 
in both Prudential plc and M&G Prudential. 

In preparation for the UK demerger 
process, and to align the ownership of the 
Group’s businesses with their operating 
structures, Prudential plc intends to 
transfer the legal ownership of its Hong 
Kong insurance subsidiaries from The 
Prudential Assurance Company Limited 
(M&G Prudential’s UK regulated insurance 
entity) to Prudential Corporation Asia 
Limited, which is expected to complete by 
the end of 2019.

M&G Prudential agreed in March 2018 to 
the sale of £12.0 billion30 of its shareholder 
annuity portfolio to Rothesay Life. Under the 
terms of the agreement, M&G Prudential 
has reinsured £12.0 billion30 of liabilities to 
Rothesay Life, which is expected to be 
followed by a Part VII transfer of the portfolio 
by the end of 2019. The capital benefit of 
this transaction will be retained within the 
Group to support the demerger process.

The IFRS liabilities relating to 
M&G Prudential’s total UK shareholder 
annuity portfolio as at 31 December 2017 
were £32.6 billion. The UK annuity 
business being sold contributed around 
£140 million towards UK life insurance 
core5 IFRS operating profit before tax of 
£597 million in 2017. Total M&G Prudential 
IFRS operating profit before tax was 
£1,378 million in 2017.

IFRS shareholders’ funds 
£bn

+10%

14.7

16.1

31 Dec 2016

31 Dec 2017

EEV shareholders’ funds 
£bn

+15%

39.0

44.7

1,510p

1,728p

31 Dec 2016

31 Dec 2017

 EEV value per share

Group IFRS shareholders’ funds at 
31 December 2017 increased by 
10 per cent to £16.1 billion (31 December 
2016: £14.7 billion on an actual exchange 
rate basis), driven by the strength of the 
operating result, offset by dividend 
payments of £1,159 million. During the 
period, UK sterling has strengthened 
relative to the US dollar and various Asian 
currencies. With approximately 50 per cent 
of the Group’s IFRS net assets (71 per cent 
of the Group’s EEV net assets) 
denominated in non‑sterling currencies, 
this generated a negative exchange rate 
movement on the net assets in the period. 
In addition, the moderate decline in US 
long‑term interest rates between the start 
and the end of the reporting period 
produced unrealised gains on fixed income 
securities held by Jackson accounted 
through other comprehensive income.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  45

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationPro forma estimated Group shareholder Solvency II capital position

31 December 2016 as reported
31 December 2017 as reported
31 December 2017 pro forma estimate*

Solvency
 capital 
requirement
  £bn

Own funds
  £bn

24.8
26.4
26.2

12.3
13.1
12.6

Surplus
  £bn

12.5
13.3
13.6

Ratio
  %

201
202
208

* The pro forma estimate assumes that the partial sale of the UK annuity portfolio and the transfer of Prudential plc’s Hong Kong subsidiaries to Asia had both been completed as at 

31 December 2017.

On the same basis, the estimated pro forma impact on the shareholder Solvency II capital position of the UK regulated insurance entity, 
The Prudential Assurance Company Limited, is provided in the table below. This pro forma solvency position reflects the reduced risk 
exposures in the UK insurance entity after the partial annuity sale and Hong Kong transfer.

Pro forma estimated The Prudential Assurance Company Limited shareholder Solvency II capital position

31 December 2016 as reported
31 December 2017 as reported
31 December 2017 pro forma estimate*

Solvency
 capital 
requirement
  £bn

Own funds
  £bn

12.0
14.0
8.5

7.4
7.9
5.7

Surplus
  £bn

4.6
6.1
2.8

Ratio
  %

163
178
150

* The pro forma estimate assumes that the partial sale of the UK annuity portfolio and the transfer of Prudential plc’s Hong Kong subsidiaries to Asia had both been completed as at 

31 December 2017. In relation to the sale of the UK annuity portfolio, this estimate includes a £1.3 billion reduction in the Solvency Capital Requirement (SCR) and a £0.2 billion decrease 
in Own Funds, resulting in an increase in capital surplus of £1.1 billion, of which £0.6 billion is expected to be recognised in the UK capital position as at 30 June 2018 under the 
reinsurance agreement. In relation to the Hong Kong transfer, the impact on the SCR allows for the release of the Hong Kong business standalone SCR of £2.0 billion, partially offset by 
the removal of diversification benefits between UK and Hong Kong of £1.1 billion.

Dividend
The Board has decided to increase the 
full‑year ordinary dividend by 8 per cent to 
47 pence per share, reflecting our 2017 
financial performance and our confidence 
in the future prospects of the Group. In line 
with this, the Directors have approved a 
second interim ordinary dividend of 
32.5 pence per share (2016: 30.57 pence 
per share).

The Group’s dividend policy remains 
unchanged. The Board will maintain focus 
on delivering a growing ordinary dividend. 
In line with this policy, Prudential aims to 
grow the ordinary dividend by 5 per cent 
per annum. The potential for additional 
distributions will continue to be 
determined after taking into account the 
Group’s financial flexibility across a broad 
range of financial metrics and an 
assessment of opportunities to generate 
attractive returns by investing in specific 
areas of the business28.

Entrance into Nigeria 
In July 2017 the Group acquired a majority 
stake in Zenith Life of Nigeria and formed 
exclusive bancassurance partnerships with 
Zenith Bank in Nigeria and Ghana. The 
acquisition and bancassurance 
partnerships will see Prudential enter the 
market in Nigeria, Africa’s largest economy, 
with a population of over 180 million. This 
expands Prudential’s regional platform in 
Africa following the launch of businesses in 
Ghana and Kenya in 2014, in Uganda in 
2015 and Zambia in 2016.

Disposal of Korea life
In May 2017, the Group completed the sale 
of the Group’s life insurance subsidiary in 
Korea, PCA Life Insurance Co. Ltd to Mirae 
Asset Life Insurance Co. Ltd. for 
KRW170 billion (equivalent to £117 million 
at 17 May 2017 closing rate). 

Disposal of broker-dealer network 
in the US
In August 2017, the Group, through its 
subsidiary National Planning Holdings, Inc. 
(‘NPH’) sold its US independent broker‑
dealer network to LPL Financial LLC for an 
initial purchase price of US$325 million 
(equivalent to £252 million at 
15 August 2017).

Mark FitzPatrick 
Chief Financial Officer

46  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Chief Financial Officer’s report on the 2017  financial performance – Mark FitzPatrick continuedNotes
Increase stated on a constant exchange rate basis.
1 
2  The 2016 comparative results have been re‑presented 

from those published previously, following reassessment 
of the Group’s operating segments as described in note 
B1.3 of the IFRS financial statements.

3  Underlying free surplus generated comprises underlying 

free surplus generated from the Group’s long‑term 
business (net of investment in new business) and that 
generated from asset management operations. Further 
information is set out in note 11 of the EEV basis results. 
Free surplus represents ‘underlying free surplus’ based on 
operating movements and excludes market movements, 
foreign exchange, capital movements, shareholders’ 
other income and expenditure and restructuring and 
Solvency II implementation costs arising centrally.

4  Represents M&G Prudential asset management external 
funds under management and internal funds included on 
the M&G Prudential long‑term insurance business 
balance sheet.

5  Core refers to the underlying profit of the UK and Europe 
insurance business excluding the effect of, for example, 
management actions to improve solvency and material 
assumption changes. Details of these are set out in note 
I(d) of the Additional unaudited financial information.
6  The Group shareholder capital position excludes the 
contribution to Own Funds and the Solvency Capital 
Requirement from ring‑fenced with‑profits funds and 
staff pension schemes in surplus. The estimated solvency 
position includes management’s calculation of UK 
transitional measures reflecting operating and market 
conditions at each valuation date. An application to 
recalculate the transitional measures as at 31 December 
2017 has been approved by the Prudential Regulation 
Authority.

7  Before allowing for second interim ordinary dividend.
8  Refer to note B1.1 in IFRS financial statements for the 

breakdown of other income and expenditure and other 
non‑operating items.

9  Gross earned premiums for contracts in second and 

subsequent years, comprising Asia segment IFRS gross 
earned premium of £15.7 billion less gross earned 

premiums relating to new regular and single premiums of 
£5.7 billion, plus renewal premiums from joint ventures of 
£1.6 billion, and excluding any amounts relating to the 
sold Korea life business.

10 Includes Group’s proportionate share of the liabilities and 
associated flows of the insurance joint ventures and 
associates in Asia.

11  Defined as movements in shareholder‑backed 

policyholder liabilities arising from premiums (net of 
charges), surrenders/withdrawals, maturities and deaths.

12  Includes Unallocated surplus of with‑profits business.
13  Includes Group’s proportionate share in PPM South Africa 

and the Asia asset management joint ventures.

14 For our asset management business the level of funds 
managed on behalf of third parties, which are not 
therefore recorded on the balance sheet, is a driver of 
profitability. We therefore analyse the movement in the 
funds under management each period, focusing between 
those which are external to the Group and those held by 
the insurance business and included on the Group 
balance sheet. This is analysed in note II(b) of the 
Additional unaudited financial information.

Company Limited are Prudential General Insurance Hong 
Kong Limited, Prudential Hong Kong Limited, Prudential 
International Assurance plc and Prudential Pensions 
Limited.

22 The UK shareholder capital position excludes the 

contribution to Own Funds and the Solvency Capital 
Requirement from ring‑fenced with‑profits funds and 
staff pension schemes in surplus. The estimated 
solvency position includes management’s calculation 
of UK transitional measures reflecting operating 
and market conditions at each valuation date. An 
application to recalculate the transitional measures 
as at 31 December 2017 has been approved by the 
Prudential Regulation Authority.

23 The estimated solvency position includes management’s 

calculation of UK transitional measures reflecting 
operating and market conditions at each valuation date. 
An application to recalculate the transitional measures as 
at 31 December 2017 has been approved by the 
Prudential Regulation Authority.

24 Excluding profit for the year attributable to non‑

controlling interests.

15  Net inflows exclude Asia Money Market Fund (MMF) 

25 Net of related charges to deferred acquisition costs 

inflows of £1,495 million (2016: net inflows £403 million). 
External funds under management exclude Asia MMF 
balances of £9,317 million (2016: £7,714 million).
16  Net cash remitted by business units are included in the 

Holding company cash flow, which is disclosed in detail in 
note II(a) of the Additional unaudited financial information.

17  Based on the 2017 operating segments.
18 Refer to the EEV basis supplementary information 
– Post‑tax operating profit based on longer‑term 
investment returns and Post‑tax summarised 
consolidated income statement, for further detail on other 
income and restructuring costs.

19 Continuous Mortality Investigation 2015 mortality 

improvements model.

20 The methodology and assumptions used in calculating 

the Solvency II capital results are set out in note II(f) of the 
Additional unaudited financial information. 

and tax.

26 Closing IFRS shareholders’ funds divided by issued 

shares, as set out in note II(e) of the Additional unaudited 
financial information. Closing EEV shareholders’ funds 
divided by issued shares, as set out in note II(n) of the 
Additional unaudited financial information.

27 Operating profit after tax and non‑controlling interests as 
percentage of opening shareholders’ funds, as set out in 
notes II(c) and II(m) of the Additional unaudited financial 
information.

28 Refer to note 11 on the parent company financial 

statements for further detail on the distributable profits of 
Prudential plc.

29 Based on hierarchy of Standard & Poor’s, Moody’s and 

Fitch, where available and if unavailable, internal ratings 
have been used. 

30 Relates to £12.0 billion of IFRS shareholder annuity 

21 The insurance subsidiaries of The Prudential Assurance 

liabilities, valued as at 31 December 2017.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  47

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationReport on the risks facing our business and how these are managed 
Generating value through  
selective exposure to risk  

2017 was, in many respects, a year of 
global geopolitical transition. Popular 
discontent was one of the driving factors, 
shifting the political landscape in many 
countries, in particular in the US and across 
Western Europe. The nature of technology 
risks evolved during the year, with high 
profile and untargeted attacks affecting 
companies around the world. Despite all 
this, financial markets appeared largely 
unperturbed during 2017 with low volatility 
and steady and broad global economic 
growth, and the first steps were taken 
toward monetary policy tightening in 
key economies. 

As in previous years, we continue to 
maintain a sustained focus on managing 
prevailing market conditions and 
macroeconomic uncertainty arising from 
the global environment. Looking internally, 
in August 2017 we announced our 
intention to combine M&G and our UK life 
business to form M&G Prudential, allowing 
us better to leverage our scale and 
capabilities. Change inherently carries risk, 
but we will manage and minimise this 
appropriately in order to provide better 
outcomes for our customers.

Our results show that, even in times of 
unpredictability, we can generate value 
for our shareholders by taking selective 
exposure to risks that are rewarded 
commensurately and that can be quantified 
appropriately and managed. We retain 
risks within a clearly defined risk appetite, 
where we believe doing so contributes to 
value creation and the Group is able to 

withstand the impact of an adverse 
outcome. For our retained risks, we ensure 
that we have the necessary capabilities, 
expertise, processes and controls to 
manage the exposure appropriately. 

Our Group Risk Framework and risk 
appetite have allowed us to control our risk 
exposure successfully throughout the year. 
Our governance, processes and controls 
enable us to deal with the uncertainty 
ahead in order to continue helping our 
customers achieve their long‑term financial 
goals. 

This section explains the main risks 
inherent in our business and how we 
manage those risks, with the aim of 
ensuring we maintain an appropriate risk 
profile.

Risk governance, culture and  
our risk management cycle
Prudential defines ‘risk’ as the uncertainty 
that we face in implementing our strategies 
and objectives successfully, which are 
outlined on page 10. This includes all 
internal or external events, acts or 
omissions that have the potential to threaten 
the success and survival of the Group. 
Accordingly, material risks will be retained 
selectively when we think there is value to 
do so, and where it is consistent with the 
Group’s risk appetite and philosophy 
towards risk‑taking. 

The following section provides more detail 
on our risk governance, risk culture and risk 
management process.

Risk governance 
Our risk governance comprises the Board, 
organisational structures, reporting 
relationships, delegation of authority, roles 
and responsibilities, and risk policies that 
the Group Head Office and our business 
units establish to make decisions and 
control their activities on risk‑related 
matters. This encompasses individuals, 
Group‑wide functions and committees 
involved in overseeing and managing risk.

Risk committees and 
governance structure
Our risk governance structure is led by 
the Group Risk Committee, supported 
by independent non‑executives on risk 
committees of major subsidiaries. These 
committees monitor the development of 
the Group Risk Framework, which includes 
risk appetite, limits, and policies, as well as 
risk culture. 

In addition to our risk committees, there are 
various executive risk forums to ensure risk 
issues are shared and considered across 
the Group. These are led by the Group 
Executive Risk Committee, an advisory 
committee to the Group Chief Risk Officer 
which is supported by a number of 
sub‑committees, including security and 
information security where specialist skills 
and knowledge are required.

Risk governance

Risk management cycle

Identified major risk categories

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Risk  
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R

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Liquidity

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48  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
 
 
 
 
 
 
Group Risk Framework 
The Group Risk Framework has been 
developed to monitor and manage the risks 
to our business and is owned by the Board. 
The aggregate Group exposure to our key 
risk drivers is monitored and managed by 
the Group Risk function which is responsible 
for reviewing, assessing and reporting on 
the Group’s risk exposure and solvency 
position from the Group economic, 
regulatory and ratings perspectives.

The Framework requires all our businesses 
and functions to establish processes for 
identifying, evaluating, managing and 
reporting of the key risks faced by the 
Group – the ‘Risk Management Cycle’ 
(see below) is based on the concept of the 
‘three lines of defence’, comprising risk 
taking and management, risk control and 
oversight, and independent assurance.

A major part of the Risk Management Cycle 
is the annual assessment of the Group’s 
most material risks. These risks range from 
those associated with the economic, 
market, political and regulatory 
environment; those that we assume when 
writing our insurance products and by 
virtue of the investments we hold; and 
those that are inherent in our business 
model and its operations. This is used to 
inform risk reporting to the risk committees 
and the Board for the year. 

The Group Risk Committee reviews the 
Group Risk Framework and recommends 
changes to our Board to ensure that it 
remains effective in identifying and 
managing the risks faced by the Group. 
A number of core risk policies and 
standards support the Framework to 
ensure that risks to the Group are identified, 
assessed, managed and reported. 

During 2017 we made a number of 
enhancements to our policies and 
processes. These included changes to our 
processes around new product approvals, 
management of our critical outsourcing 
arrangements and increased oversight 
of model risk across the Group. A new 
framework was developed to support 
the monitoring and reporting of risks 
associated with material transformation 
programmes, and work continued over 
the year on the Group’s risk culture.

Risk appetite, limits and triggers
The extent to which we are willing to take 
risk in the pursuit of our business strategy 
and objective to create shareholder value 
is defined by a number of qualitative and 

quantitative expressions of risk appetite, 
operationalised through measures such as 
limits, triggers, thresholds and indicators. 
The Group Risk function is responsible for 
reviewing the scope and operation of these 
risk appetite measures at least annually to 
determine that they remain relevant. The 
Board approves all changes made to the 
Group’s aggregate risk appetite, and has 
delegated authority to the Group Risk 
Committee to approve changes to the 
system of limits, triggers and indicators.

Group risk appetite is set with reference to 
economic and regulatory capital, liquidity 
and earnings volatility, as well as for our 
major risks, and is aimed at ensuring that 
we take an appropriate level of aggregate 
risk. It covers risks to shareholders, 
including those from participating and 
third‑party business.

We have some appetite to take market 
and credit risk where it arises from 
profit‑generating insurance activities, 
to the extent that it remains part of a 
balanced portfolio of sources of income 
for shareholders and is compatible with 
a robust solvency position. We also have 
some appetite for retaining insurance 
risks in areas where we believe we have 
expertise and operational controls, and 
where we judge it to create more value to 
retain rather than transfer the risk. The 
extent of insurance risk that we are willing to 
hold is conditional on a balanced portfolio 
of income to shareholders and compatibility 
with a robust solvency position.

We have no appetite for material losses 
(direct or indirect) suffered as a result of 
failing to develop, implement or monitor 
appropriate controls to manage operational 
risks. Similarly, we have no appetite for 
liquidity risk, ie for any business to have 
insufficient resources to cover its  
outgoing cash flows, or for the Group as a 
whole to not meet cash flow requirements 
from its debt obligations under any 
plausible scenario.

Group limits operate within these 
expressions of risk appetite to constrain 
material risks, while triggers and indicators 
provide further constraint and ensure 
escalation. The Group Chief Risk Officer 
determines the action to be taken upon all 
breaches of Group limits which may 
include escalation to the Group Risk 
Committee or Board. Any decision on 
action taken by the Group Chief Risk 
Officer is reviewed at the subsequent 
Group Risk Committee meeting.

Earnings volatility 
The objectives of the aggregate risk limits 
seek to ensure that:

 — The volatility of earnings is consistent 
with the expectations of stakeholders;

 — The Group has adequate earnings 
(and cash flows) to service debt, 
expected dividends and to withstand 
unexpected shocks; and

 — Earnings (and cash flows) are managed 
properly across geographies and are 
consistent with funding strategies.

The two measures used to monitor the 
volatility of earnings are IFRS operating 
profit and EEV operating profit, although 
IFRS and EEV total profits are also 
considered.

Liquidity 
The objective is to ensure that the Group is 
able to generate sufficient cash resources 
to meet financial obligations as they fall due 
in business as usual and stressed scenarios. 
Risk appetite with respect to liquidity risk is 
measured using a Liquidity Coverage Ratio 
which considers the sources of liquidity 
against liquidity requirements under stress 
scenarios. 

Capital requirements 
The limits aim to ensure that:

 — The Group meets its internal economic 

capital requirements;

 — The Group achieves its desired target 
rating to meet its business objectives; 
and

 — Supervisory intervention is avoided.

The two measures used at the Group level 
are Solvency II capital requirements and 
internal economic capital (ECap) 
requirements. In addition, capital 
requirements are monitored on local 
statutory bases.

The Group Risk Committee is responsible 
for reviewing the risks inherent in the 
Group’s business plan and for providing the 
Board with input on the risk/reward 
trade‑offs implicit therein. This review 
is supported by the Group Risk function, 
which uses submissions from our local 
business units to calculate the Group’s 
aggregated position (allowing for 
diversification effects between local 
business units) relative to the aggregate 
risk limits.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  49

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationReport on the risks facing our business and how these are managed 
continued

Risk policies
These set out the specific requirements 
which cover the fundamental principles 
for risk management within the Group Risk 
Framework. Policies are designed to give 
some flexibility so that business users can 
determine how best to comply with policies 
based on their local expertise. 

There are core risk policies for credit, 
market, insurance, liquidity and operational 
risks and a number of internal control 
policies covering internal model risk, 
underwriting, dealing controls and tax risk 
management. They form part of the Group 
Governance Manual, which was 
developed to make a key contribution to 
the sound system of internal control that 
we maintain in line with the UK Corporate 
Governance Code and the Hong Kong 
Code on Corporate Governance Practices. 
Group Head Office and business units 
must confirm on an annual basis that they 
have implemented the necessary controls 
to evidence compliance with the Group 
Governance Manual.

Risk standards
The Group‑wide Operating Standards 
provide supporting detail to the higher 
level risk policies. In many cases they 
define the minimum requirements for 
compliance with Solvency II regulations 
which in some areas are highly 
prescriptive. The standards are more 
detailed than policies. 

Our risk culture
Culture is a strategic priority of the Board 
who recognise the importance of good 
culture in the way that we do business. 
Risk culture is a subset of broader 
organisational culture, which shapes the 
organisation‑wide values that we use to 
prioritise risk management behaviours 
and practices.

An evaluation of risk culture forms part of 
the Group Risk Framework and in particular 
seeks to identify evidence that:

 — Senior management in business units 
articulate the need for good risk 
management as a way to realise 
long‑term value and continuously 
support this through their actions;

 — Employees understand and care about 
their role in managing risk – they are 
aware of and discuss risk openly as part 
of the way they perform their role; and

 — Employees invite open discussion 

on the approach to the management 
of risk.

During 2017 a risk culture assessment 
was performed across the Group. The 
assessment allowed us to compare the 
Group’s risk culture against best practice 
behaviours, identify any areas which need 
improvement and provide high‑level 
industry benchmarking and peer 
comparison. The Group Risk Committee 
also has a key role in providing advice to the 
Remuneration Committee on risk 
management considerations to be applied 
in respect of executive remuneration.

Our Code of Conduct and our Group 
Governance Manual include a series of 
guiding principles that govern the 
day‑to‑day conduct of all our people and 
any organisations acting on our behalf. This 
is supported by specific risk policies which 
require that we act in a responsible manner. 
This includes, but is not limited to, policies 
on anti‑money laundering, financial crime 
and anti‑bribery and corruption. Our 
Group outsourcing and third‑party supply 
policy ensures that human rights and 
modern slavery considerations are 
embedded within all of our supplier and 
supply chain arrangements. We also have 
embedded procedures to allow individuals 
to speak out safely and anonymously 
against unethical behaviour and conduct. 

The risks associated with our environmental, 
social and governance (ESG) activities and 
the policies we maintain in relation to them, 
are detailed in the Corporate responsibility 
review on page 64.

Risk identification
Group‑wide risk identification takes 
place throughout the year and includes 
processes such as our Own Risk and 
Solvency Assessment (ORSA) and the 
horizon‑scanning performed as part of 
our emerging risk management process.

On an annual basis, a top‑down 
identification of the Group’s key risks is 
performed, which considers those risks 
that have the greatest potential to impact 
the Group’s operating results and financial 
condition. A bottom‑up process of risk 
identification is performed by the business 
units who identify, assess and document 
risks, with appropriate coordination and 
challenge from the risk functions.

The Group ORSA report pulls together the 
analysis performed by a number of risk and 
capital management processes, which are 
embedded across the Group, and provides 
quantitative and qualitative assessments 
of the Group’s risk profile, risk management 
and solvency needs on a forward‑looking 
basis. The scope of the report covers the 
full known risk universe of the Group.

In accordance with provision C.2.1 of the 
UK Code, the Directors perform a robust 
assessment of the principal risks facing the 
Company through the Group‑wide risk 
identification process, Group ORSA report, 
and the risk assessments done as part of 
the business planning review, including 
how they are managed and mitigated. 

Reverse stress testing, which requires us 
to ascertain the point of business model 
failure, is another tool that helps us to 
identify the key risks and scenarios that 
may have a material impact on the Group.

Our emerging risk management process 
identifies potentially material risks which 
have a high degree of uncertainty around 
timing, magnitude and propensity to 
evolve. In 2017 we enhanced our Emerging 
Risk Framework to bring it closer to the 
Group’s risk management activity. This 
included a redefinition of the relationship 
between emerging and emerged risks, 
enabling a consistent framework for 
evaluating and escalating sufficiently 
developed emerging risks for risk 
management activity. The Group holds 
emerging risk sessions over the year to 
identify emerging risks which includes 
input from local subject matter and 
industry experts. We maintain contacts 
with thought leaders and peers to 
benchmark and refine our process.

The risk profile is a key output from the 
risk identification and risk measurement 
processes, and is used as a basis for 
setting Group‑wide limits, management 
information, assessment of solvency 
needs, and determining appropriate stress 
and scenario testing. The risk identification 
processes support the creation of our 
annual set of key risks, which are then 
given enhanced management and 
reporting focus.

Risk measurement and assessment
All identified risks are assessed based on 
an appropriate methodology for that risk. 
All quantifiable risks which are material and 
mitigated by holding capital are modelled 
in the Group’s internal model, which is 
used to determine capital requirements 
under Solvency II and our own economic 
capital basis. Governance arrangements 
are in place to support the internal model, 
including independent validation and 
process and controls around model 
changes and limitations.

50  Prudential plc    Annual Report 2017 

www.prudential.co.uk

The risk management cycle 
The risk management cycle comprises processes to identify, measure and assess, manage and control, and monitor and report on our risks.

Risk identification covers Group‑wide:
 — Top down risk identification
 — Bottom up risk identification
 — Emerging risk identification

Risk reports provide monthly updates  
to the Group Executive Risk Committee, 
Group Risk Committee and Board on 
exposure against Board‑approved risk 
appetite statements and limits.

Risk reports also provide updates on the 
Group top risks.

Risk management and control
The control procedures and systems 
established within the Group are designed 
to manage the risk of failing to meet 
business objectives reasonably and are 
detailed in the Group risk policies. This can 
only provide reasonable and not absolute 
assurance against material misstatement or 
loss. They focus on aligning the levels of 
risk‑taking with the achievement of 
business objectives.

The management and control of risks 
are set out in the Group risk policies, and 
form part of the holistic risk management 
approach under the Group’s ORSA. 

Risk identific a ti o

n

Risk m
and as

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Risks are assessed in terms of materiality.

Material risks which are modelled are 
included in capital models, including 
ECap.

Risks which cannot be quantified are 
assessed qualitatively.

Risk processes that support the 
management and controlling of risk 
exposures include:
 — Risk appetite and limits
 — Financial incidents procedures
 — Large risk approval process
 — Global counterparty limit framework
 — Own risk and solvency assessment
 — Reverse stress testing

These risk policies define:

 — The Group’s risk appetite in respect of 

material risks, and the framework under 
which the Group’s exposure to those 
risks is limited;

 — The processes to enable Group senior 

management to effect the measurement 
and management of the Group material 
risk profile in a consistent and coherent 
way; and

 — The flows of management information 
required to support the measurement 
and management of the Group material 
risk profile and to meet the needs of 
external stakeholders.

The methods and risk management tools 
we employ to mitigate each of our major 
categories of risks are detailed in the 
Further risk information section below.

Risk monitoring and reporting
The identification of the Group’s key risks 
informs the management information 
received by the Group risk committees and 
the Board. Risk reporting of key exposures 
against appetite is also included, as well as 
ongoing developments in other key and 
emerging risks.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  51

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
Report on the risks facing our business and how these are managed 
continued

Summary risks
The components of our business model, 
outlined on page 12, give rise to risks of 
varying nature across the Group which 
can broadly be categorised as those which 
arise as a result of our business operations; 
those risks arising from our investments; 
those which arise from the nature of our 
products; and those broad risks which 
apply to us because of the global 
environment in which we operate. These 
risks, where they materialise, may have a 
financial impact on the Group, and could 
also impact on the performance of our 
products or the services we provide our 
customers and distributors, which gives 
rise to potential risks to our brand, 
reputation and have conduct risk 
implications. These risks are summarised 
below. We have indicated whether these 
risks are considered material at the level 
of the Group or our business units. Our 
disclosures covering risk factors can be 
found at the end of this document.

‘Macro’ risks

Risks from our investments

Risks from our products

Risks from our business operations

Some of the risks that we are exposed to are necessarily broad given the external 
influences which may impact on the Group.  
These risks include:

Global economic conditions 
Changes in global economic conditions can impact us directly; for example by leading 
to poor returns on our investments and increasing the cost of promises (guarantees) we 
have made to our customers. Our fund investment performance may also be impacted, 
which is a fundamental part of our business in providing appropriate returns for our 
customers and shareholders. Changes in economic conditions can also have an 
indirect impact on us; for example economic pressures could lead to decreased 
savings, reducing the propensity for people to buy our products. Global economic 
conditions may also impact on regulatory risk for the Group by changing prevailing 
political attitudes towards regulation. We consider this to be a risk which is material 
at the level of the Group. 

Geopolitical risk 
The geopolitical environment has produced varying levels of volatility in recent years 
as seen by political developments in the UK, the US and the Eurozone. Uncertainty in 
these regions, combined with conflict in the Middle East and elevated tensions in east 
Asia and the Korean peninsula underline that geopolitical risks are truly global and their 
potential impacts are wide‑ranging; for example through increased regulatory and 
operational risks. The geopolitical and economic environments are increasingly closely 
linked, and changes in the political arena may have direct or indirect impacts on 
our Group.

Digital disruption 
The emergence of advanced technologies such as artificial intelligence and block chain 
is providing an impetus for companies to rethink their existing operating models and 
how they interact with their customers. We consider digital disruption from both an 
external and internal view. The external view considers the rise of new technologies 
and how this may impact on our industry and our competitiveness within it, while the 
internal view considers the risks associated with our own internal developments in 
meeting digital change challenges and opportunities. While we are embracing such 
opportunities, we are also closely monitoring any risks which arise.

Credit risk

Insurance risks

Operational risks

Is the potential for reduced value of our 

The nature of the products offered by the 

The complexity of our Group and activities 

investments due to the uncertainty 

Group exposes it to insurance risks, 

around investment returns arising from 

which we consider to form a significant 

means we face a challenging operating 

environment. This results from the high 

the potential for defaults of our 

part of our overall Group risk profile. 

volume of transactions we process; product 

investment counterparties. Invested 

credit risk arises from our asset portfolio. 

We increase sector focus where 

necessary.

The insurance risks that we are exposed 

to by virtue of our products include 

longevity risk (policyholders living 

and investment portfolios; our people, 

processes and IT systems; and the extensive 

regulations under which we operate.

The assets backing the M&G Prudential 

(policyholders with life protection dying); 

business transformation; introducing new 

and Jackson annuity businesses means 

morbidity risk (policyholders with 

products; new technologies; engaging in third 

credit risk is considered a material risk for 

health protection becoming ill) and 

party relationships; and entering into new 

these business units in particular.

persistency risk (customers lapsing 

markets and geographies. Implementing our 

longer than expected); mortality risk 

We also face operational risks through 

Market risk

Is the potential for reduced value of our 

investments resulting from the volatility 

of asset prices as driven by fluctuations 

in equity prices, interest rates, foreign 

exchange rates and property prices. 

Certain market risks are considered more 

material for specific business units.

In our Asia business, our main market 

risks arise from the value of fees from 

our fee‑earning products. In the US, 

Jackson’s fixed and variable annuity 

books are exposed to a variety of market 

risks due to the assets backing these 

policies.

In the UK, exposure arises from the 

valuation of the proportion of the 

with‑profits fund’s future profits which is 

transferred to the shareholders (future 

transfers), which is dependent on equity, 

property and bond values.

M&G Prudential invests in a broad range 

of asset classes and its income is subject 

to the price volatility of global financial 

and currency markets.

Liquidity risk

assets to meet our obligations as they fall 

due, and incorporates the risk arising 

from funds composed of illiquid assets. 

It results from a mismatch between the 

liquidity profile of assets and liabilities. 

We consider this a risk which is material 

at the level of the Group.

their policies, and a type of policyholder 

business strategy requires interconnected 

behaviour risk). 

From our health protection products, 

increases in the costs of claims (including 

change initiatives across the Group. The pace 

of change further adds to the complexity of 

our operational risk profile.

the level of medical expenses) increasing 

Without an effective operational risk 

over and above price inflation (claim 

framework, such risks could cause significant 

inflation) is another risk. 

The processes that determine the price of 

our products and reporting the results of 

our long‑term business operations 

require us to make a number of 

disruption our systems and operations, 

resulting in financial loss and/or reputational 

damage. We consider operational risk to be 

material at the level of the Group.

Information security risk is a significant 

assumptions. Where experience deviates 

consideration within operational risk, 

from these assumptions our profitability 

including both the continuously evolving risk 

may be impacted. 

Across our business units, some 

insurance risks are more material than 

others. 

Persistency and morbidity risks are 

of malicious attack on our systems as well as 

risks relating to data security and integrity and 

network disruption. The size of Prudential’s IT 

infrastructure and network, our move toward 

digitalisation and the increasing number of 

high profile cyber security incidents across 

among the most material insurance risks 

industries means that this risk will continue to 

for our Asia business given our focus on 

be an area of high focus and is one considered 

health protection products in the region. 

to be material to the Group.

For M&G Prudential the most material 

insurance risk is longevity risk driven by 

legacy annuity business. 

At Jackson, the most material insurance 

risk is policyholder behaviour risk, 

profitability of the variable annuity 

business and influenced by market 

performance and the value of policy 

guarantees.

Regulatory risk

We also operate under the ever‑evolving 

requirements set out by diverse regulatory 

and legal and tax regimes, as well as utilising a 

significant number of third parties to distribute 

products and to support business operations; 

all of which adds to the complexity of our 

operations.

The number of regulatory changes underway 

across Asia, in particular those focusing on 

consumer protection means that regulatory 

change in the region is considered a key risk. 

Both Jackson and M&G Prudential operate in 

highly regulated markets. Regulatory reforms 

can have a material impact on our businesses, 

and regulatory focus continues to be high.

Is the risk of not having sufficient liquid 

including persistency. This impacts the 

52  Prudential plc    Annual Report 2017 

www.prudential.co.uk

‘Macro’ risks

Risks from our investments

Risks from our products

Risks from our business operations

Some of the risks that we are exposed to are necessarily broad given the external 

influences which may impact on the Group.  

These risks include:

Global economic conditions 

Changes in global economic conditions can impact us directly; for example by leading 

to poor returns on our investments and increasing the cost of promises (guarantees) we 

have made to our customers. Our fund investment performance may also be impacted, 

which is a fundamental part of our business in providing appropriate returns for our 

customers and shareholders. Changes in economic conditions can also have an 

indirect impact on us; for example economic pressures could lead to decreased 

savings, reducing the propensity for people to buy our products. Global economic 

conditions may also impact on regulatory risk for the Group by changing prevailing 

political attitudes towards regulation. We consider this to be a risk which is material 

at the level of the Group. 

Geopolitical risk 

The geopolitical environment has produced varying levels of volatility in recent years 

as seen by political developments in the UK, the US and the Eurozone. Uncertainty in 

these regions, combined with conflict in the Middle East and elevated tensions in east 

Asia and the Korean peninsula underline that geopolitical risks are truly global and their 

potential impacts are wide‑ranging; for example through increased regulatory and 

operational risks. The geopolitical and economic environments are increasingly closely 

linked, and changes in the political arena may have direct or indirect impacts on 

our Group.

Digital disruption 

The emergence of advanced technologies such as artificial intelligence and block chain 

is providing an impetus for companies to rethink their existing operating models and 

how they interact with their customers. We consider digital disruption from both an 

external and internal view. The external view considers the rise of new technologies 

and how this may impact on our industry and our competitiveness within it, while the 

internal view considers the risks associated with our own internal developments in 

meeting digital change challenges and opportunities. While we are embracing such 

opportunities, we are also closely monitoring any risks which arise.

Credit risk
Is the potential for reduced value of our 
investments due to the uncertainty 
around investment returns arising from 
the potential for defaults of our 
investment counterparties. Invested 
credit risk arises from our asset portfolio. 
We increase sector focus where 
necessary.

The assets backing the M&G Prudential 
and Jackson annuity businesses means 
credit risk is considered a material risk for 
these business units in particular.

Market risk
Is the potential for reduced value of our 
investments resulting from the volatility 
of asset prices as driven by fluctuations 
in equity prices, interest rates, foreign 
exchange rates and property prices. 
Certain market risks are considered more 
material for specific business units.

In our Asia business, our main market 
risks arise from the value of fees from 
our fee‑earning products. In the US, 
Jackson’s fixed and variable annuity 
books are exposed to a variety of market 
risks due to the assets backing these 
policies.

In the UK, exposure arises from the 
valuation of the proportion of the 
with‑profits fund’s future profits which is 
transferred to the shareholders (future 
transfers), which is dependent on equity, 
property and bond values.

M&G Prudential invests in a broad range 
of asset classes and its income is subject 
to the price volatility of global financial 
and currency markets.

Liquidity risk
Is the risk of not having sufficient liquid 
assets to meet our obligations as they fall 
due, and incorporates the risk arising 
from funds composed of illiquid assets. 
It results from a mismatch between the 
liquidity profile of assets and liabilities. 
We consider this a risk which is material 
at the level of the Group.

Insurance risks
The nature of the products offered by the 
Group exposes it to insurance risks, 
which we consider to form a significant 
part of our overall Group risk profile. 

The insurance risks that we are exposed 
to by virtue of our products include 
longevity risk (policyholders living 
longer than expected); mortality risk 
(policyholders with life protection dying); 
morbidity risk (policyholders with 
health protection becoming ill) and 
persistency risk (customers lapsing 
their policies, and a type of policyholder 
behaviour risk). 

From our health protection products, 
increases in the costs of claims (including 
the level of medical expenses) increasing 
over and above price inflation (claim 
inflation) is another risk. 

The processes that determine the price of 
our products and reporting the results of 
our long‑term business operations 
require us to make a number of 
assumptions. Where experience deviates 
from these assumptions our profitability 
may be impacted. 

Across our business units, some 
insurance risks are more material than 
others. 

Persistency and morbidity risks are 
among the most material insurance risks 
for our Asia business given our focus on 
health protection products in the region. 

For M&G Prudential the most material 
insurance risk is longevity risk driven by 
legacy annuity business. 

At Jackson, the most material insurance 
risk is policyholder behaviour risk, 
including persistency. This impacts the 
profitability of the variable annuity 
business and influenced by market 
performance and the value of policy 
guarantees.

Operational risks
The complexity of our Group and activities 
means we face a challenging operating 
environment. This results from the high 
volume of transactions we process; product 
and investment portfolios; our people, 
processes and IT systems; and the extensive 
regulations under which we operate.

We also face operational risks through 
business transformation; introducing new 
products; new technologies; engaging in third 
party relationships; and entering into new 
markets and geographies. Implementing our 
business strategy requires interconnected 
change initiatives across the Group. The pace 
of change further adds to the complexity of 
our operational risk profile.

Without an effective operational risk 
framework, such risks could cause significant 
disruption our systems and operations, 
resulting in financial loss and/or reputational 
damage. We consider operational risk to be 
material at the level of the Group.

Information security risk is a significant 
consideration within operational risk, 
including both the continuously evolving risk 
of malicious attack on our systems as well as 
risks relating to data security and integrity and 
network disruption. The size of Prudential’s IT 
infrastructure and network, our move toward 
digitalisation and the increasing number of 
high profile cyber security incidents across 
industries means that this risk will continue to 
be an area of high focus and is one considered 
to be material to the Group.

Regulatory risk
We also operate under the ever‑evolving 
requirements set out by diverse regulatory 
and legal and tax regimes, as well as utilising a 
significant number of third parties to distribute 
products and to support business operations; 
all of which adds to the complexity of our 
operations.

The number of regulatory changes underway 
across Asia, in particular those focusing on 
consumer protection means that regulatory 
change in the region is considered a key risk. 

Both Jackson and M&G Prudential operate in 
highly regulated markets. Regulatory reforms 
can have a material impact on our businesses, 
and regulatory focus continues to be high.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  53

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationReport on the risks facing our business and how these are managed 
continued

Further risk information
In reading the sections below, it is useful to 
understand that there are some risks that 
our policyholders assume by virtue of the 
nature of their products, and some risks 
that the Company and its shareholders 
assume. Examples of the latter include 
those risks arising from assets held directly 
by and for the Company or the risk that 
policyholder funds are exhausted. This 
report is focused mainly on risks to the 
shareholder, but will include those which 
arise indirectly through our policyholder 
exposures. 

Risks from our investments
Market risk
The main drivers of market risk in the 
Group are: 

 — Investment risk (including equity 

and property risk); 

 — Interest rate risk; and

 — Given the geographical diversity of 
our business, foreign exchange risk. 

With respect to investment risk, equity 
and property risk arises from our holdings 
of equity and property investments, the 
prices of which can change depending on 
market conditions. 

The valuation of our assets (particularly the 
bonds that we invest in) and liabilities are 
also dependent on market interest rates 
and exposes us to the risk of those moving 
in a way that is detrimental for us. 

Given our global business, we earn our 
profits and have assets and liabilities in 
various currencies. The translation of those 
into our reporting currency exposes us to 
movements in foreign exchange rates.

Our main investment risk exposure arises 
from the portion of the profits from the 
M&G Prudential with‑profits fund to which 
we are entitled to receive; the value of the 
future fees from our fee‑earning products 
in our Asia business; and from the asset 
returns backing Jackson’s variable 
annuities business. 

Our interest rate risk is driven in the UK 
business by our need to match the duration 
of our assets and liabilities; from the 
guarantees of some non unit‑linked 
investment products in Asia; and the cost 
of guarantees in Jackson’s fixed, fixed 
index and variable annuity business.

The methods that we use to manage and 
mitigate our market risks include the 
following:

 — Our market risk policy;

 — Risk appetite statements, limits and 

triggers that we have in place;

 — The monitoring and oversight of market 
risks through the regular reporting of 
management information;

 — Our asset and liability management 

programmes;

 — Use of derivative programmes, 

including, for example, interest rate 
swaps, options and hybrid options for 
interest rate risk; 

 — Regular deep dive assessments; and

 — Use of currency hedging.

Investment risk 
(Audited)
In the UK business, our main investment 
risk arises from the assets held in the 
with‑profits funds. Although this is mainly 
held by our policyholders, a proportion 
of the funds’ declared bonuses and 
policyholder net investment gains is shared 
with shareholders and so our investment 
exposure relates to the future performance 
of that proportion (future transfers). 

This investment risk is driven mainly 
by equities in the funds, although there 
is some risk associated with other 
investments such as property and bonds. 
Some hedging to protect against a 
reduction in the value of these future 
transfers against falls in equity prices 
is performed outside the funds using 
derivatives. The with‑profits funds’ large 
Solvency II own funds – estimated at 
£9.6 billion as at 31 December 2017 
(31 December 2016: £8.4 billion) – helps 
to protect against market fluctuations and 
helps the funds to maintain appropriate 
solvency levels. The with‑profits funds’ 
Solvency II own funds are protected 
partially against falls in equity markets 
through an active hedging programme 
within the fund.

In Asia, our shareholder exposure to equity 
price movements results from unit‑linked 
products, where our fee income is linked 
to the market value of the funds under 
management. Further exposure arises from 
with‑profits businesses where bonuses 
declared are based broadly on historical 
and current rates of return from our 
investment portfolios which include 
equities.

In Jackson, investment risk arises from the 
assets backing customer policies. In the 
case of spread‑based business, including 
fixed annuities, these assets are generally 
bonds, and shareholder exposure comes 
from the minimum returns needed to meet 
the guaranteed rates that we offer to 
policyholders. For our variable annuity 
business, these assets include both 
equities and bonds. In this case, the main 
risk to the shareholder comes from the 
guaranteed benefits that can be included 
as part of these products. Our exposure to 
this is reduced by using a derivative 
hedging programme, as well as through the 
use of reinsurance to pass on the risk to 
third‑party reinsurers.

Interest rate risk
(Audited)
While long‑term interest rates in advanced 
economies have increased broadly since 
mid‑2016 and indications are for further 
gradual tightening of monetary policy and 
the start of balance sheet normalisation 
by central banks, they remain close to 
historical lows. Some products that we 
offer are sensitive to movements in interest 
rates. We have already taken a number of 
actions to reduce the risk to the in‑force 
business, as well as re‑pricing and 
restructuring new business offerings in 
response to these historically low interest 
rates. Nevertheless, we still retain some 
sensitivity to interest rate movements.

Interest rate risk arises in M&G Prudential’s 
insurance business from the need to match 
cash payments to meet annuity obligations 
with the cash we receive from our 
investments. To minimise the impact on 
our profit, we aim to match the duration 
(a measure of interest rate sensitivity) of 
assets and liabilities as closely as possible 
and the position is monitored regularly. 
Under the Solvency II regulatory regime, 
additional interest rate risk results from the 
way the balance sheet is constructed, such 
as the requirement for us to include a risk 

54  Prudential plc    Annual Report 2017 

www.prudential.co.uk

margin. The UK business assesses on a 
continual basis the need for any derivatives 
in managing its interest rate sensitivity. The 
with‑profits business is exposed to interest 
rate risk because of underlying guarantees 
in some of its products. Such risk is borne 
largely by the with‑profits fund itself but 
shareholder support may be required in 
extreme circumstances where the fund has 
insufficient resources to support the risk. 

In Asia, our exposure to interest rate risk 
arises from the guarantees of some non 
unit‑linked investment products. This 
exposure exists because it may not be 
possible to hold assets which will provide 
cash payments to us which match exactly 
those payments we in turn need to make to 
policyholders – this is known as an asset 
and liability mismatch and although it is 
small and managed appropriately, it cannot 
be eliminated. 

Jackson is exposed to interest rate risk in 
its fixed, fixed index and variable annuity 
books. Movements in interest rates can 
impact on the cost of guarantees in these 
products; in particular the cost of 
guarantees to us may increase when 
interest rates fall. We monitor the level of 
sales of variable annuity products with 
guaranteed living benefits actively, and 
together with the risk limits we have in 
place this helps us to ensure that we are 
comfortable with the interest rate and 
market risks we incur as a result. The 
Jackson hedging programme includes 
hybrid derivatives to provide some 
protection from a combined fall in interest 
rates and equity markets since Jackson is 
exposed to the combination of these 
market movements.

Foreign exchange risk
(Audited)
The geographical diversity of our 
businesses means that we have some 
exposure to the risk of exchange rate 
fluctuations. Our operations in the US and 
Asia, which represent a large proportion 
of our operating profit and shareholders’ 
funds, generally write policies and invest 
in assets in local currencies. Although this 
limits the effect of exchange rate 
movements on local operating results, 
it can lead to fluctuations in our Group 
financial statements when results are 
reported in UK sterling.

We retain revenues locally to support 
the growth of our business and capital is 
held in the local currency of the business 
to meet local regulatory and market 
requirements. We accept the foreign 
exchange risk this can produce when 
reporting our Group balance sheet and 
income statement. In cases where a surplus 
arises in an overseas operation which is to 
be used to support Group capital, or where 
a significant cash payment is due from an 
overseas subsidiary to the Group, this 
foreign exchange exposure is hedged 
where we believe it is favourable 
economically to do so. Generally, we do 
not have appetite for significant direct 
shareholder exposure to foreign exchange 
risks in currencies outside of the countries 
in which we operate, but we do have some 
appetite for this on fee income and on 
non‑sterling investments within the 
with‑profits fund. Where foreign exchange 
risk arises outside our appetite, currency 
borrowings, swaps and other derivatives 
are used to manage our exposure.

Credit risk
We invest in bonds that provide a regular, 
fixed amount of interest income (fixed 
income assets) in order to match the 
payments we need to make to 
policyholders. We also enter into 
reinsurance and derivative contracts with 
third parties to mitigate various types of 
risk, as well as holding cash deposits at 
certain banks. As a result, we are exposed 
to credit risk and counterparty risk across 
our business. 

Credit risk is the potential for reduction in 
the value of our investments which results 
from the perceived level of risk of an 
investment issuer being unable to meet its 
obligations (defaulting). Counterparty risk 
is a type of credit risk and relates to the risk 
that the counterparty to any contract we 
enter into being unable to meet their 
obligations causing us to suffer loss.

We use a number of risk management tools 
to manage and mitigate this credit risk, 
including the following:

 — Our credit risk policy;

 — Risk appetite statements and limits 

that we have defined on issuers, and 
counterparties;

 — Collateral arrangements we have in 
place for derivative, secured lending 
reverse repo and reinsurance 
transactions;

 — The Group Credit Risk Committee’s 
oversight of credit and counterparty 
credit risk and sector and/or name‑
specific reviews. In 2017 it has 
conducted sector reviews in the Asia 
sovereign sector, the UK banking 
sector, the US retail property sector, 
and continues to review the 
developments around central clearing;

 — Regular deep dive assessments; and

 — Close monitoring or restrictions on 
investments that may be of concern.

Debt and loan portfolio
(Audited)
Our UK business is exposed mainly to 
credit risk on fixed income assets in the 
shareholder‑backed portfolio. At 
31 December 2017, this portfolio contained 
fixed income assets worth £35.3 billion. 
Credit risk arising from a further 
£57.4 billion of fixed income assets is borne 
largely by the with‑profits fund, to which 
the shareholder is not exposed directly 
although under extreme circumstances 
shareholder support may be required if the 
fund is unable to meet payments as they 
fall due. 

Credit risk also arises from the debt 
portfolio in our Asia business, the value of 
which was £41.0 billion at 31 December 
2017. The majority (68 per cent) of the 
portfolio is in unit‑linked and with‑profits 
funds and so exposure of the shareholder 
to this component is minimal. The 
remaining 32 per cent of the debt portfolio 
is held to back the shareholder business.  

Credit risk also arises in the general 
account of the Jackson business, where 
£35.4 billion of fixed income assets are held 
to support shareholder liabilities including 
those from our fixed annuities, fixed index 
annuities and life insurance products.

The shareholder‑owned debt and loan 
portfolio of the Group’s other operations 
was £2.3 billion as at 31 December 2017.

Further details of the composition and 
quality of our debt portfolio, and exposure 
to loans, can be found in the IFRS financial 
statements.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  55

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationReport on the risks facing our business and how these are managed 
continued

Group sovereign debt 
(Audited)
We also invest in bonds issued by national 
governments. This sovereign debt 
represented 19 per cent or £16.5 billion of 
the shareholder debt portfolio as at 
31 December 2017 (31 December 2016: 
19 per cent or £17.1 billion). 5 per cent of 
this was rated AAA and 90 per cent was 
considered investment grade 
(31 December 2016: 92 per cent 
investment grade). 

The particular risks associated with holding 
sovereign debt are detailed further in our 
disclosures on risk factors. 

The exposures held by the shareholder‑
backed business and with‑profits funds in 
sovereign debt securities at 31 December 
2017 are given in note C3.2(f) of the 
Group’s IFRS financial statements.

Bank debt exposure and counterparty 
credit risk 
(Audited)
Our exposure to banks is a key part of our 
core investment business, as well as being 
important for the hedging and other 
activities we undertake to manage our 
various financial risks. Given the importance 
of our relationship with our banks, exposure 
to the sector is considered a material risk 
for the Group with an appropriate level of 
management information provided to the 
Group’s risk committees and the Board. 

The exposures held by the shareholder‑
backed business and with‑profits funds in 
bank debt securities at 31 December 2017 
are given in note C3.2(f) of the Group’s 
IFRS financial statements.

Our exposure to derivative counterparty 
and reinsurance counterparty credit 
risk is managed using an array of risk 
management tools, including a 
comprehensive system of limits.

Where appropriate, we reduce our 
exposure, buy credit protection or use 
additional collateral arrangements to 
manage our levels of counterparty 
credit risk.

At 31 December 2017, shareholder 
exposures by rating1 and sector are 
shown below:

 — 95 per cent of the shareholder portfolio 
is investment grade rated. In particular, 
69 per cent of the portfolio is rated A 
and above; and 

 — The Group’s shareholder portfolio is 
well diversified: no individual sector 
makes up more than 10 per cent of the 
total portfolio (excluding the financial 
and sovereign sectors). 

Shareholder exposure by rating

5

1

2

3

4

10%
1  AAA 
27%
2  AA 
32%
3  A 
4  BBB 
26% 
5  BB or below or non‑rated assets  5%

Shareholder exposure by sector

1

12

11

10

9

8

7

6

5

4

3

1  Financial 
2  Government 
3  Real estate 
4  Utilities 
5  Consumer, non‑cyclical 
6  Mortgage securities 
7 
8  Energy 
9  Communications 
10 Consumer, cyclical 
11  Asset‑backed securities 
12  Other 

Industrial 

2

22.43%
26.23%
9.80%
7.66%
7.87%
3.02%
3.78%
4.01%
3.10%
2.46%
3.25%
6.39%

56  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Liquidity risk
Our liquidity risk arises from the need to 
have sufficient liquid assets to meet 
policyholder and third‑party payments as 
they fall due. This incorporates the risk 
arising from funds composed of illiquid 
assets and results from a mismatch 
between the liquidity profile of assets and 
liabilities. Liquidity risk may impact on 
market conditions and valuation of assets 
in a more uncertain way than for other risks 
like interest rate or credit risk. It may arise, 
for example, where external capital is 
unavailable at sustainable cost, increased 
liquid assets are required to be held as 
collateral under derivative transactions or 
redemption requests are made against 
Prudential external funds.

We have significant internal sources of 
liquidity, which are sufficient to meet all of 
our expected cash requirements for at least 
12 months from the date the financial 
statements are approved, without having 
to resort to external sources of funding. In 
total, the Group has £2.6 billion of undrawn 
committed facilities that we can make use 
of, expiring in 2022. We have access to 
further liquidity by way of the debt capital 
markets, and also have in place an extensive 
commercial paper programme and have 
maintained a consistent presence as an 
issuer in this market for the last decade.

Liquidity uses and sources are assessed 
at a Group and business unit level under 
both base case and stressed assumptions. 
We calculate a Liquidity Coverage Ratio 
(LCR) under stress scenarios as one 
measure of our liquidity risk, and this ratio 
and the liquidity resources available to us 
are monitored regularly and are assessed 
to be sufficient.

Our risk management and mitigation of 
liquidity risk include:

 — Our liquidity risk policy;

 — The risk appetite statements, limits 
and triggers that we have in place;

 — The monitoring of liquidity risk we 

perform through regular management 
information to committees and 
the Board;

 — Our Liquidity Risk Management Plan, 
which includes details of the Group 
Liquidity Risk Framework as well as 
gap analysis of our liquidity risks and 
the adequacy of our available 
liquidity resources under normal 
and stressed conditions;

 — Regular stress testing;

 — Our established contingency plans 
and identified sources of liquidity;

 — Our ability to access the money and 

debt capital markets;

 — Regular deep dive assessments; and

 — The access we have to external sources 
of finance through committed credit 
facilities.

Risks from our products
Insurance risk
Insurance risk makes up a significant 
proportion of our overall risk exposure. The 
profitability of our businesses depends on a 
mix of factors including levels of, and 
trends in, mortality (policyholders dying), 
morbidity (policyholders becoming ill) and 
policyholder behaviour (variability in how 
customers interact with their policies, 
including utilisation of withdrawals, 
take‑up of options and guarantees and 
persistency, ie lapsing of policies), and 
increases in the costs of claims, including 
the level of medical expenses increases 
over and above price inflation (claim 
inflation). 

The principal drivers of the Group’s 
insurance risks are persistency and 
morbidity risk in the Asia business; 
longevity risk in the UK legacy business 
of M&G Prudential; and policyholder 
behaviour risks in Jackson.

We manage and mitigate our insurance risk 
using the following:

 — Our insurance and underwriting 

risk policies;

 — The risk appetite statements, limits 

and triggers we have in place;

 — Using longevity, morbidity and 

persistency assumptions that reflect 
recent experience and expectation of 
future trends, and industry data and 
expert judgement where appropriate;

 — Using reinsurance to mitigate longevity 

and morbidity risks;

 — Ensuring appropriate medical 

underwriting when policies are issued 
and appropriate claims management 
practices when claims are received in 
order to mitigate morbidity risk;

 — Maintaining the quality of our sales 
processes and using initiatives to 
increase customer retention in order to 
mitigate persistency risk; 

 — Using product re‑pricing and other 

claims management initiatives in order 
to mitigate medical expense inflation 
risk; and

 — Regular deep dive assessments. 

Longevity risk is an important element 
of our insurance risks for which we need 
to hold a large amount of capital under 
Solvency II regulations. Longevity 
reinsurance is a key tool for us in managing 
our risk. The enhanced pensions freedoms 
introduced in the UK during 2015 reduced 
the demand for retail annuities greatly 
and further liberalisation is anticipated. 
Although we have withdrawn from selling 
new annuity business, given our significant 
annuity portfolio the assumptions we 
make about future rates of improvement 
in mortality rates remain key to the 
measurement of our insurance liabilities 
and to our assessment of any reinsurance 
transactions.

We continue to conduct research into 
longevity risk using both experience from 
our annuity portfolio and industry data. 
Although the general consensus in recent 
years is that people are living longer, there 
is considerable volatility in year‑on‑year 
longevity experience, which is why we 
need expert judgement in setting our 
longevity basis.

Our morbidity risk is mitigated by 
appropriate underwriting when policies 
are issued and claims are received. Our 
morbidity assumptions reflect our recent 
experience and expectation of future 
trends for each relevant line of business.

In Asia, we write significant volumes of 
health protection business, and so a key 
assumption for us is the rate of medical 
inflation, which is often in excess of general 
price inflation. There is a risk that the 
expenses of medical treatment increase 
more than we expect, so the medical claim 
cost passed on to us is higher than 
anticipated. Medical expense inflation risk 
is best mitigated by retaining the right to 
re‑price our products each year and by 
having suitable overall claim limits within 
our policies, either limits per type of claim 
or in total across a policy.

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continued

The business environment we operate 
in has become increasingly complex over 
the years. The political, environmental, 
societal, legal and economic landscape is 
highly dynamic and uncertain. Changes 
and developments on the horizon may 
result in emerging risks to us which are 
monitored under our Emerging Risk 
Framework. 

The Group maintains active engagement 
with our shareholders, governments, 
policymakers and regulators in our key 
markets, as well as with international 
institutions. This introduces expectations 
for the Group to act and respond to 
environmental, social and governance 
(ESG) matters in a certain manner. The 
perception that our key stakeholders have 
of us and our businesses is crucial in 
forming and maintaining a robust brand 
and reputation. As such, the Group’s 
operational risk framework explicitly 
incorporates ESG as a component of our 
social and environmental responsibility, 
brand management and external 
communications within our framework. 
This is further strengthened by factoring 
considerations for reputational impacts 
when the materiality of operational risks 
are assessed.

The climate risk landscape continues to 
evolve and is moving up the agenda of 
many regulators, governments, non‑
governmental organisations and investors. 
Examples of this include the US 
Department of Labor’s decision to change 
its guidance to pension fund fiduciaries 
to allow them to factor ESG issues into 
investment decisions; Hong Kong Stock 
Exchange listing rules requiring listed 
companies to provide a high‑level 
discussion of ESG approaches and 
activities in external disclosures, and the 
Financial Stability Board’s (FSB) Task Force 
for Climate‑related Financial Disclosures. 

Our persistency assumptions reflect 
similarly a combination of recent past 
experience for each relevant line of 
business and expert judgement, especially 
where a lack of relevant and credible 
experience data exists. Any expected 
change in future persistency is also 
reflected in the assumption. Persistency 
risk is mitigated by appropriate training 
and sales processes and managed locally 
post‑sale through regular experience 
monitoring and the identification of 
common characteristics of business with 
high lapse rates. Where appropriate, we 
make allowance for the relationship (either 
assumed or observed historically) between 
persistency and investment returns and 
account for the resulting additional risk. 
Modelling this dynamic policyholder 
behaviour is particularly important when 
assessing the likely take‑up rate of options 
embedded within certain products. 
The effect of persistency on our financial 
results can vary but depends mostly on 
the value of the product features and 
market conditions.

Risks from our business operations
Non-financial risks
In the course of doing business, the Group 
is exposed to non‑financial risks arising 
from our operations, the business 
environment and our strategy. Our main 
risks across these areas are detailed below. 

We define operational risk as the risk of loss 
(or unintended gain or profit) arising from 
inadequate or failed internal processes, 
personnel or systems, or from external 
events. This includes employee error, 
model error, system failures, fraud or some 
other event which disrupts business 
processes. Processes are established for 
activities across the scope of our business, 
including operational activity, regulatory 
compliance, and those supporting 
environmental, social and governance 
(ESG) activities among others, any of which 
can expose us to operational risks. 

We process a large volume of complex 
transactions across a number of diverse 
products, and are subject to a high number 
of varying legal, regulatory and tax 
regimes. We also have a number of 
important third‑party relationships that 
provide the distribution and processing 
of our products, both as market 
counterparties and as outsourcing 
partners. M&G Prudential outsources 
several operations, including a significant 
part of its back office, customer‑facing 
functions and a number of IT functions. 
These third‑party arrangements help us 
to provide a high level and cost‑effective 
service to our customers, but they also 
make us reliant on the operational 
performance of our outsourcing partners.

The performance of our core business 
activities places reliance on the IT 
infrastructure that supports day‑to‑day 
transaction processing. Our IT 
environment must also be secure and 
we address an increasing cyber risk threat 
as our digital footprint increases – see 
separate Cyber risk section below. The risk 
that our IT infrastructure does not meet 
these requirements is a key area of focus 
for us, particularly the risk that legacy 
infrastructure supporting core activities/
processes affects business continuity or 
impacts on business growth. 

Operational challenges also exist in 
keeping pace with regulatory changes. 
This requires implementing processes 
to ensure we are, and remain, compliant 
on an ongoing basis, including regular 
monitoring and reporting. The high rate 
of global regulatory change, in an already 
complex regulatory landscape, increases 
the risk of non‑compliance due to a failure 
to identify, interpret correctly, implement 
and/or monitor regulatory compliance. 
See Global regulatory and political risk 
section below. Legislative developments 
over recent years, together with enhanced 
regulatory oversight and increased 
capability to issue sanctions, have resulted 
in a complex regulatory environment that 
may lead to breaches of varying magnitude 
if the Group’s business‑as‑usual operations 
are not compliant. As well as prudential 
regulation, we focus on conduct regulation, 
including those related to sales practice 
and anti‑money laundering, bribery and 
corruption. We have a particular focus on 
regulations related to the latter in newer/
emerging markets.

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 — An internal incident capture process, 
which identifies, quantifies and 
monitors remediation conducted 
through application of action plans for 
risk events that have occurred across 
the business; 

 — A scenario analysis process for the 

quantification of extreme, yet plausible 
manifestations of key operational risks 
across the business on a forward 
looking basis. This is carried out at least 
annually and supports external and 
internal capital requirements as well as 
informing risk activity across 
the business; and

 — An operational risk appetite framework 
that articulates the level of operational 
risk exposure the business is willing 
to tolerate and sets out escalation 
processes for breaches of appetite. 

Outputs from these processes and 
activities performed by individual business 
units are monitored by the Group Risk 
function, who provide an aggregated view 
of risk profile across the business to the 
Group Risk Committee and Board.

These core framework components are 
embedded across the Group via the Group 
Operational Risk Policy and Standards 
documents, which sets out the key 
principles and minimum standards for 
the management of operational risk across 
the Group.

The Group operational risk policy, 
standards and operational risk appetite 
framework sit alongside other risk policies 
and standards that individually engage 
with key operational risks, including 
outsourcing and third‑party supply, 
business continuity, technology and data, 
and operations processes.

The increased regulatory focus on 
environmental issues not only reflects 
existing commitments, for example in the 
UK under the 2008 Climate Change Act, 
but also a heightened societal awareness 
of climate change as a pressing global 
concern. Regulatory and stakeholder 
interest in environmental matters is 
expected to increase as climate change 
moves higher up governmental agendas. 
This increase in focus creates a number of 
potential near term risks. 

These include:

 — Investment risk in the form of ‘transition 
risk’. This is the risk that an abrupt, 
unexpected tightening of carbon 
emission policies lead to a disorderly 
re‑pricing of carbon‑intensive assets;

 — Liability risk, if the Group is unable to 
demonstrate sufficiently that we have 
acted to mitigate our exposure to 
climate change risk; and

 — Reputational risks, where the Group’s 

actions could affect external perceptions 
of our brand and corporate citizenship.

The Group has established a Group‑wide 
Responsible Investment Advisory 
Committee with designated responsibility 
to oversee Prudential’s responsible 
investment activities as both asset owners 
and asset managers.

Physical impacts of climate change could 
also arise, driven by specific climate‑related 
events such as natural disasters. These 
impacts are mitigated through our crisis 
management and disaster recovery plans.

Further information on the climate risks 
facing our business and how we are 
managing and responding to these can 
be found in the Corporate responsibility 
review on page 77.

Strategic risk requires a forward‑looking 
approach to risk management. A key part 
of our approach are the risk assessments 
performed as part of the Group’s annual 
strategic planning process, which supports 
the identification of potential future threats 
and the initiatives needed to address them, 
as well as competitive opportunities. 
We also assess the impact on the Group’s 
businesses and our risk profile to ensure 
that strategic initiatives are within the 
Group’s overall risk appetite. 

Implementation of the Group’s strategy 
and the need to comply with emerging 
regulation has resulted in a significant 
portfolio of transformation and change 
initiatives, which may further increase in 
the future. In particular the intention to 
demerge the UK and Europe business 
from the rest of the Group will result in a 
substantial change programme which will 
need to be managed at the same time that 
other material transformation programmes 
are being delivered. The scale and the 
complexity of the transformation 
programmes could impact business 
operations and customers, and has the 
potential for reputational damage if these 
programmes fail to deliver their objectives. 
Implementing further strategic initiatives 
may amplify these risks. 

Other significant change initiatives are 
occurring across the Group. The volume, 
scale and complexity of these programmes 
increases the likelihood and potential 
impact of risks associated with:

 — Dependencies between multiple 

projects;

 — The organisational ability to absorb 

change being exceeded;

 — Unrealised business objectives/

benefits; and

 — Failures in project design and execution.

The risks detailed above form key elements 
of the Group’s operational risk profile. 
In order to effectively identify, assess, 
manage, control and report on all 
operational risks across the business, 
a Group‑wide operational risk framework 
is in place. The key components of the 
framework are: 

 — Application of a risk and control 

assessment (RCA) process, where 
operational risk exposures are identified 
and assessed as part of a periodical 
cycle. The RCA process takes into 
account a range of internal and external 
factors, including an assessment of 
the control environment, to determine 
the business’s most significant risk 
exposures on a prospective basis; 

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continued

These policies and standards include 
subject matter expert‑led processes that 
are designed to identify, assess, manage 
and control operational risks, including 
the application of: 

 — A transformation risk framework that 
assesses, manages and reports on the 
end‑to‑end transformation lifecycle, 
project prioritisation and the risks, 
interdependencies and possible 
conflicts arising from a large portfolio 
of transformation activities;

 — Internal and external review of cyber 

security capability; 

 — Regular updating and testing of 

elements of disaster‑recovery plans and 
the Critical Incident Procedure process;

 — Group and business unit‑level 

compliance oversight and testing in 
respect of adherence with in‑force 
regulations; 

 — Regulatory change teams in place assist 
the business in proactively adapting 
and complying with regulatory 
developments;

 — A framework in place for emerging risk 
identification and analysis in order to 
capture, monitor and allow us to prepare 
for operational risks that may crystallise 
beyond the short‑term horizon; 

 — Corporate insurance programmes to 

limit the financial impact of operational 
risks; and

 — Reviews of key operational risks and 

challenges within Group and business 
unit business plans. 

These activities are fundamental in 
maintaining an effective system of internal 
control, and as such outputs from these 
also inform core RCA, incident capture and 
scenario analysis processes and reporting 
on operational risk. Furthermore, they also 
ensure that operational risk considerations 
are embedded in key business decision‑
making, including material business 
approvals and in setting and challenging 
the Group’s strategy.

Global regulatory and political risk
Our risk management and mitigation 
of regulatory and political risk includes 
the following:

 — Risk Assessment of the Business 

Plan which includes consideration 
of current strategies;

 — Close monitoring and assessment 
of our business environment and 
strategic risks;

 — The consideration of risk themes 

in strategic decisions; and

 — Ongoing engagement with national 

regulators, government policy teams 
and international standard setters.

Recent shifts in the focus of some 
governments toward more protectionist 
or restrictive economic and trade policies 
could impact on the degree and nature 
of regulatory changes and Prudential’s 
competitive position in some geographic 
markets. This could take effect, for 
example, through increased friction in 
cross‑border trade, capital controls or 
measures favouring local enterprises such 
as changes to the maximum level of 
non‑domestic ownership by foreign 
companies. We continue to monitor these 
developments at a national and global level 
and these considerations form part of our 
ongoing engagement with government 
policy teams and regulators.

On 29 March 2017 the UK submitted 
formal notification of its intention to 
withdraw from the EU. In December 2017, 
agreement was reached between the UK 
and EU to progress negotiations onto 
transitional arrangements and the future 
trading relationship. The outcome of 
negotiations remains highly uncertain.  
If no formal withdrawal agreement is 
reached then it is expected the UK’s 
membership of the EU will terminate 
automatically two years after the 
submission of the notification.

The ongoing uncertainty during the 
remainder of the negotiation period and 
the potential for a disorderly exit from 
the EU by the UK without a negotiated 
agreement may increase volatility in the 
markets where we operate, creating the 
potential for a general downturn in 
economic activity and for falls in interest 
rates in some jurisdictions due to easing 
of monetary policy and investor sentiment. 

As a Group, our diversification by 
geography, currency, product and 
distribution should reduce some of the 
potential impact. We have UK‑domiciled 
operations including M&G Prudential, and 
due to the geographical location of both its 
businesses and its customers, its insurance 
and the fund management operations have 
most potential to be affected by the UK’s 
exit. The extent of the impact will depend 
in part on the nature of the arrangements 
that are put in place between the UK and 
the EU. Contingency plans were developed 
ahead of the referendum by business units 
and operations that may be impacted 
immediately by a vote to withdraw the UK 
from the EU, and these plans have been 
enacted since the referendum result. We 
have since also undertaken significant work 
to ensure that our business, and in 
particular our customer base, is not unduly 
affected by the decision of the UK to exit 
from the EU.

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The UK’s decision to leave the EU has 
introduced uncertainty to the extent of 
future applicability of the Solvency II regime 
in the UK. In October 2017, the Treasury 
Committee published its report on the 
Solvency II Directive and the UK Insurance 
Industry, which highlighted the need for a 
strategy, post‑UK exit, to foster innovation, 
competition and competitiveness for the 
benefit of UK consumers. In late 2016 the 
European Commission began a review of 
some aspects of the Solvency II legislation, 
with a particular focus on the Solvency 
Capital Requirement calculated using the 
standard formula, which is expected to run 
until 2021. 

National and regional efforts to curb 
systemic risk and promote financial stability 
are also underway in certain jurisdictions 
in which Prudential operates, including 
the Dodd‑Frank Wall Street Reform and 
Consumer Protection Act in the US, the 
work of the Financial Stability Board (FSB) 
on Global Systemically Important Insurers 
(G‑SIIs) and the Insurance Capital Standard 
being developed by the International 
Association of Insurance Supervisors 
(IAIS). There are also a number of ongoing 
policy initiatives and regulatory 
developments that are having, and will 
continue to have, an impact on the way 
Prudential is supervised. These include 
addressing Financial Conduct Authority 
(FCA) reviews, ongoing engagement with 
the Prudential Regulation Authority (PRA),  
and the work of the Financial Stability 
Board (FSB) and standard‑setting 
institutions such as the IAIS. Decisions 
taken by regulators, including those related 
to solvency requirements, corporate or 
governance structures, capital allocation 
and risk management may have an impact 
on our business. 

The IAIS’s G‑SII regime forms additional 
compliance considerations for us. 
Groups designated as G‑SIIs are subject 
to additional regulatory requirements, 
including enhanced group‑wide 
supervision, effective resolution planning, 
development of a Systemic Risk 
Management Plan, a Recovery Plan and a 
Liquidity Risk Management Plan. The FSB 
did not publish a new list of G‑SIIs in 2017, 
however the policy measures set out in 
the FSB’s 2016 communication on G‑SIIs 
continue to apply to the Group. Prudential 
is monitoring the development and 
potential impact of the policy measures 

and is continuing to engage with the PRA 
on the implications of such measures 
and Prudential’s designation as a G‑SII. 
The IAIS has launched a public interim 
consultation on an activities‑based 
approach to systemic risk. Following the 
feedback from this, a second consultation 
with proposals for policy measures is due 
to be launched in 2018. Any changes to the 
designation methodology are expected to 
be implemented in 2019.

We continue to engage with the IAIS on 
developments in capital requirements for 
groups with G‑SII designation. The regime 
introduces capital requirements in the form 
of a Higher Loss Absorption (HLA) 
requirement. This requirement was initially 
intended to come into force in 2019 but has 
been postponed until 2022. The HLA is also 
now intended to be based on the Insurance 
Capital Standard, which is being developed 
by the IAIS as the capital requirements 
under its Common Framework 
(ComFrame). This framework is focused 
on the supervision of Internationally Active 
Insurance Groups (IAIGs) and will establish 
a set of common principles and standards 
designed to assist regulators in addressing 
risks that arise from insurance groups with 
operations in multiple jurisdictions. As part 
of this, work is underway to develop a 
global Insurance Capital Standard (ICS) 
that is intended to apply to Internationally 
Active Insurance Groups.

The IAIS has announced that the 
implementation of ICS will be conducted in 
two phases – a five‑year monitoring phase 
followed by an implementation phase. 
During the monitoring phase, IAIGs will be 
required to report on ICS to the group‑
wide supervisor on a confidential basis, 
although these results will not be used as 
a basis to trigger supervisory action.

The IAIS’s Insurance Core Principles, which 
provide a globally‑accepted framework for 
the supervision of the insurance sector and 
ComFrame evolution, are expected to 
create continued development in both 
prudential and conduct regulations over 
the next two to three years.

In the US, some parts of the Department 
of Labor (DoL) rule introducing fiduciary 
obligations for distributors of investment 
products, which may reshape dramatically 
the distribution of retirement products, 
became effective on 9 June 2017. This 
included those provisions on impartial 
conduct standards, although other 
provisions of the rule have now been 
delayed until 1 July 2019. Jackson has 
introduced fee‑based variable annuity 
products in response to the introduction 
of the rule, and we anticipate that the 
business’s strong relationships with 
distributors, history of product innovation 
and efficient operations should further 
mitigate any impacts. 

The US National Association of Insurance 
Commissioners (NAIC) is continuing its 
industry consultation with the aim of 
reducing the non‑economic volatility in the 
variable annuity statutory balance sheet 
and risk management. Following two 
industry quantitative impact studies, 
proposed changes to the current 
framework have been released by the 
NAIC for comment from industry and other 
interested parties. Jackson continues to be 
engaged in the consultation and testing 
process. The proposed changes are 
expected to be effective from 2019 at the 
earliest. In December 2017, the Tax Cuts 
and Jobs Act was signed into law in the US. 
Some uncertainty exists on the implications 
of the tax reforms on the NAIC’s proposals. 

A degree of uncertainty as to the timing, 
status and final scope of these key US 
reforms exists. Our preparations to manage 
the impact of these reforms will continue 
while we await further clarification. 

In May 2017, the International Accounting 
Standards Board (IASB) published IFRS 17 
which will introduce fundamental changes 
to the statutory reporting of insurance 
entities that prepare accounts according to 
IFRS from 2021. The Group is reviewing 
the complex requirements of the standard 
and is considering its potential impact. This 
is expected to, among other things, include 
altering the timing of IFRS profit 
recognition, and the implementation of the 
standard is likely to require changes to the 
Group’s IT, actuarial and finance systems.

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continued  

In Asia, regulatory regimes are developing 
at different speeds, driven by a 
combination of global factors and local 
considerations. New local capital rules  
and requirements could be introduced in 
these and other regulatory regimes that 
challenge legal or ownership structures, 
current sales practices, or could be applied 
to sales made prior to their introduction 
retrospectively, which could have a 
negative impact on Prudential’s business 
or reported results.

Cyber risk 
Cyber risk remains an area of heightened 
focus after a number of recent high profile 
attacks and data losses. The growing 
maturity and industrialisation of cyber‑
criminal capability, together with an 
increasing level of understanding of 
complex financial transactions by criminal 
groups, are two reasons why risks to the 
financial services industry are increasing. 
Disruption to the availability, confidentiality 
and integrity of our IT systems could make 
it difficult to recover critical services, result 
in damage to assets and compromise the 
integrity and security of data. This could 
result in significant impacts to business 
continuity, our customer relationship and 
our brand reputation. Developments in 
data protection worldwide (such as the 
EU General Data Protection Regulation 
that comes into force in May 2018) may 
increase the financial and reputational 
implications for Prudential of a breach of 
its (or third‑party suppliers’) IT systems.

Given this, cyber security is seen as a 
key risk for the Group and is an area of 
increased scrutiny by global regulators. 
The threat landscape is continuously 
evolving, and our assessment is that the 
systemic risk from untargeted but 
sophisticated and automated attacks has 
increased. Cyber risks are also increasingly 
stemming from geopolitical tensions. 

The core objectives of our Cyber Risk 
Management Strategy are: to develop a 
comprehensive situational awareness of 
our business in cyberspace; to proactively 
engage cyber attackers to minimise harm to 
our business; and to enable the business to 
grow confidently and safely in cyberspace.

Our Cyber Defence Plan consists of a 
number of work‑streams, including 
developing our ability to deal with 
incidents; alignment with our digital 
transformation strategy; and increasing 
cyber oversight and assurance to the 
Board. We have made progress in all of 
these across 2017. Protecting our 
customers remains core to our business, 
and the successful delivery of the Cyber 
Defence Plan will reinforce our capabilities 
to continue doing so in cyberspace as we 
transition to a digital business. 

The Board receives periodic updates  
on cyber risk management throughout  
the year, which includes assessments 
against the core objectives under our 
Group‑wide Cyber Risk Management 
Strategy and progress updates on the 
associated Group‑wide Coordinated  
Cyber Defence Plan. 

Group functions work with each of the 
business units to address cyber risks locally 
within the national and regional context 
of each business, following the strategic 
direction laid out in the Cyber Risk 
Management Strategy and managed 
through the execution of the Cyber 
Defence Plan. 

The Group Information Security 
Committee, which consists of senior 
executives from each of the businesses 
and meets on a regular basis, governs 
the execution of the Cyber Defence Plan 
and reports on delivery and cyber risks 
to the Group Executive Risk Committee. 
Both committees also receive regular 
operational management information 
on the performance of controls.

Viability statement prepared in 
accordance with the provision 
C.2.2 of the UK code
The Group’s longer-term prospects
The Group’s strategy is based around 
meeting the long‑term savings and 
protection needs of its customers and 
hence creating value for both customers 
and shareholders over a time frame that 
can be many years. As described on pages 
12 to 13, the Group’s business model 
supports this strategy by constantly 
evolving our products to meet changing 
customers’ needs, building out and 
diversifying distribution capabilities and 
relationships to reach new customers and 
investing in technology to better empower 
and serve the salesforce and customers. 
Examples of the actions undertaken during 
2017 are set out on pages 18 to 32. This 
focus, together with our risk management 
framework, supports the sustainability of 
our business over the longer term. 

The Directors regularly consider strategic 
matters that may affect the longer‑term 
prospects of the Group. In performing 
this viability assessment, the Directors 
considered the potential impact on the 
viability of the Company and the Group of 
the announced intention to demerge the 
Group’s UK operations. Further, the Group 
as a whole and each of its life assurance 
operations are subject to extensive 
regulation and supervision, which are 
designed primarily to reinforce the 
Company’s management of its long‑term 
solvency, liquidity and viability to ensure 
that it can continue to meet obligations to 
policyholders. Further details on the 
current capital strength of the Group are 
provided on pages 48 to 63.

Period of viability assessment
The Directors have assessed the viability 
of the Company and the Group for a period 
longer than the 12 months required by the 
going concern statement. 

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The Directors also considered the risks that 
would arise from the proposed intention to 
demerge M&G Prudential that could 
impact their assessment of the Group’s 
viability over the three years ended 
December 2020. The assessment did not 
change the Board’s conclusion.

Conclusion on viability
Based on this assessment, the Directors 
have a reasonable expectation that the 
Company and the Group will be able to 
continue in operation and meet their 
liabilities as they fall due over the three‑
year plan period to December 2020.

The Directors performed the assessment 
by reference to the three‑year period to 
December 2020. Three years is considered 
an appropriate period as it represents the 
period covered by the detailed business 
plan that is prepared annually on a rolling 
three‑year basis. In approving the business 
plan the Directors review the Group’s 
projected performance with regards to 
profitability, cash generation and capital 
position, together with the parent 
company’s liquidity over this three‑year 
period. This projection involves setting 
a number of economic and other 
assumptions that are inherently volatile 
over a much longer reporting period. Such 
assumptions include foreign exchange 
rates, interest rates, economic growth 
rates and the impact on the business 
environment for events such as the exit 
of the United Kingdom from the European 
Union or changes in regulation. 

Assessment of risks over the period
The Group’s business plan implements the 
Group’s strategic objectives through the 
business model and activities discussed 
on pages 10 to 13. As noted above, 
underpinning the projections in the 
business plan are a number of economic 
and other assumptions. Assessment of 
the risks to achieving the projected 
performance therefore remains an integral 
part of the planning process. The Group’s 
approach to risk management and a 
summary of the key risks facing the Group 
are set out on pages 48 to 63.

For the purposes of assessing the Group’s 
viability, the Directors considered those 
risks where the impact of possible adverse 
external developments could be of such 
speed and severity to present a shock to 
the Group’s financial position. The risks 
further considered, from those detailed 
on page 53, are: market risk, credit risk, 
liquidity risk and regulatory risk.

To evaluate the Group’s resilience to 
significant deteriorations in market and 
credit conditions and other shock events, 
these risks are grouped together into 
severe but plausible scenarios which are 
then applied to the assumptions underlying 
the business plan. For example, the 
impacts of scenarios assuming a disorderly 
transition to a more normalised interest rate 
environment and an international recession 
were considered in the preparation of the 
most recent business plan, together with 
the impact on Group liquidity of a scenario 
assuming the closure of short‑term debt 
markets for three months. In addition, 
the Group conducts an annual reverse 
stress test which gives the Directors an 
understanding of the maximum resilience 
of the Group to extremely severe adverse 
scenarios. 

The scenarios tested showed that the 
Group would be able to maintain viability, 
over the three‑year period under 
assessment, after taking account of the 
actions available to management to 
mitigate the impacts on capital and liquidity 
in such scenarios.

The impact on the business of known areas 
of regulatory change whose financial 
implications can be reasonably quantified 
is also considered as part of the plan. 
As well as known areas of regulatory 
change the Group is exposed to the risk 
of sudden and unexpected changes in 
regulatory requirements at the Group and 
local level. While unexpected changes 
cannot be fully anticipated and hence 
modelled, the risk of regulatory change is 
mitigated by capital held by the Group and 
its subsidiaries in excess of Group and local 
regulatory requirements, the Group’s 
ability to generate significant capital 
annually through its operational delivery 
and the availability of compensating 
actions designed to restore key capital 
and solvency metrics.

Note
1  Based on hierarchy of Standard & Poor’s, Moody’s 

and Fitch, where available and if unavailable, internal 
ratings have been used. 

www.prudential.co.uk 

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Building stronger communities  

We build stronger communities by delivering products that  
enable our customers to move ahead in their lives with confidence,  
and by investing in the real economy to drive the cycle of growth.  

2017  
performance 
highlights

 — £25 million total community 

investment 

 — £500,000 raised through 

Prudential RideLondon from 
charity partners and employees

 — 96,493 hours volunteered 
by employees across the 
Prudential Group

 — £412,375 donated by employees 
through payroll giving across 
the Group

Alongside the benefits we provide  
through our core business activities,  
we also play a wider role in fostering 
sustainable development through our 
corporate responsibility programmes 
around the world. 

This corporate responsibility review 
provides an overview of our community 
investment, environmental, diversity and 
inclusion, talent development and 
performance management activities and 
progress in 2017, which have helped to 
improve the lives of customers and 
strengthened communities throughout the 
markets in which we operate. More detailed 
information is available online at www.
prudential.co.uk/corporate‑responsibility 
and in our 2017 Environmental, social and 
governance report.

Environmental, social 
and governance (ESG) – 
a changing landscape
The ESG landscape is evolving rapidly. 
We recognise these changes and position 
ourselves to adapt to them proactively, 
to ensure that we remain a sustainable 
business and demonstrate that 
sustainability as transparently as possible. 
We will report in detail on our material, 
non‑financial ESG issues in our 2017 
ESG Report. 

We have chosen to include a summary 
of our material ESG issues and how we 
manage these for the first time here in our 
Annual Report and commit to continuing 
to develop these disclosures for our 
investors in future Annual Reports. This 
reflects our belief in the importance of ESG 
considerations to our long‑term success. 

Our approach to ESG
Our relationships with our customers are 
long term, so it is vital that our strategy 
and its execution ensure that we are a 
sustainable business. Our success in 
delivering for our customers and 
shareholders depends on effective 
engagement with our stakeholders. 
Our business model is set out on 
pages 12 to 13.

Managing a sustainable business means 
managing a wide range of ESG issues. 
Every one of these areas is integral to our 
performance and sustainability and we 
approach them accordingly. We recognise 
that the ESG landscape is changing and 
position ourselves to adapt to this 
proactively.

Managing our material ESG issues
In 2016, we undertook a Group‑wide 
review to identify the ESG issues that are 
most material for Prudential. We 
determined the relevance and significance 
of each ESG issue, based on the risks and 
opportunities to Prudential and our 
stakeholders, and prioritised these issues 
according to the greatest impact to the 
sustainability of our business. Our material 
ESG issues fall into the following areas: 
business integrity, customers, 
environment, responsible investment, 
suppliers, technology, people and 
communities. These remain the most 
material issues for Prudential.

64  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Adding more to life: 
Prudential Scholarship 
programme, Zambia 
Prudential’s scholarship programme in Zambia is run in 
partnership with the international charity, Camfed, and was 
endorsed by the Ministry of Education. The programme 
focuses on educating young girls and people with disabilities 
in rural Zambia. 
Sara is the sixth born in a family of eight children. Having 
completed primary school and achieved impressive results in 
her primary leaving examination, she was awarded a place at 
secondary school, but her parents did not have the money to 
pay the fees and it looked as if she would have to turn down 
her place. Fortunately, Sara was awarded a scholarship.  
Prudential’s support is enabling Sara to take her final school 
leaving examination, giving her the potential to go on and 
pursue her dream of becoming a medical professional. She 
says: ‘I encourage Camfed donors to continue supporting 
other vulnerable children in the same way they have done 
for me. When I complete my Grade 12, I wish to work in the 
health sector as a medical personnel by studying for 
Medicine at the University of Zambia, if possible becoming 
a surgeon.’

Business integrity
At Prudential, responsible and ethical 
behaviour is a business imperative and is 
integrated throughout our operations and 
locations. We believe that the way in which 
we conduct ourselves on a daily basis is key 
to building trust, maintaining our 
reputation and positive relationships with 
our stakeholders and ultimately in 
achieving long‑term business success. We 
have embedded a robust framework 
throughout our operations to ensure that 
we are able to effectively manage existing 
and emerging risks in this area, including 
maintaining our financial strength, fighting 
financial crime, undertaking responsible 
tax practices and upholding the highest 
standards for professional conduct.

Customers
Serving our customers well is core to our 
strategy and to creating long‑term 
sustainable value. We provide fair and 
transparent products that meet our 
customers’ needs, often providing 
solutions to the biggest financial challenges 
of their lives. Prudential serves a global 
customer base with a broad range of 
needs. The financial challenges facing our 
customers continue to change and we want 

to serve our customers for the long term, 
which involves proactively listening to their 
needs and developing our products and 
solutions to improve financial access and 
deliver consistent, long‑term sustained 
performance.

Environment
Managing the climate‑related risks facing 
our business is crucial to creating long‑term 
value for our customers, shareholders and 
the communities of which we are a part. As 
an occupier of approximately 400 
properties worldwide, we recognise the 
importance of our own internal 
environmental targets and decarbonisation 
goals in reducing our direct footprint. As a 
life insurer, asset owner and manager, we 
also recognise the positive role we can play 
in financing the transition to a low‑carbon 
economy and in managing associated risks.

Responsible investment
Responsible investment for us is the 
integration of ESG considerations into our 
investment processes and our stewardship 
activities. Our general approach is one of 
‘inclusion’ through engagement with 
investee companies and active ownership 
practices rather than ‘exclusion’ 

(the restriction of investment 
opportunities). However, we maintain the 
ability to exclude entities from our internal 
insurance mandates, where their practices, 
policies or procedures conflict with our 
Group values, or where we see a need to 
explicitly recognise international 
consensus. To date, owing to the 
decentralised nature of our Group, our 
asset management and ownership 
businesses have managed ESG risks in our 
investment portfolios, distinctly. In 
recognition of the importance of ESG in 
delivering long‑term sustainable returns 
across our investment portfolio, we created 
our Group Responsible Investment 
Framework during 2017. The framework 
sets minimum requirements and provides 
guidance that enables our Business Units to 
explain, in a manner that is consistent with 
our Group Values and Code of Conduct, 
how they incorporate ESG considerations 
into their investment processes and 
stewardship commitments as asset 
owners. Further information on our Group 
Responsible Investment Framework will be 
found in our 2017 ESG Report. 

www.prudential.co.uk 

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Suppliers
As a global financial services organisation, 
we source goods and services from 
thousands of outsourced and third‑party 
suppliers across the world. We recognise 
the need to source these goods and 
services in a way that maximises value and 
minimises our supply risk, and we do this 
in an ethically and socially responsible 
manner. Given the number of our 
outsourced and third‑party supply 
relationships, we also have a responsibility 
to make it as simple as possible for our 
suppliers to do business with us. We 
manage this through our responsible 
procurement practices. We believe in 
respecting human rights and acting 
responsibly and with integrity. We have 
always believed this commitment extends 
beyond our organisation and into our 
supply chain. For information around 
modern slavery and how we are identifying 
and managing our risks in relation to 
slavery, human trafficking, child and forced 
labour, please read our forthcoming 2017 
Modern Slavery Statement.

Technology
Emerging technologies enable us to 
provide financial protection to previously 
unreachable communities and deliver 
better, more efficient outcomes for our 

customers. They also bring new concerns, 
in particular cyber risks, which pose threats 
to our business operations and the 
customer data that we hold and protect. 
Cyber risk remains a prominent concern 
and focus area for regulators and 
corporates globally, and could have a 
significant impact on business continuity, 
our customer relationships and our brand 
reputation. We closely monitor and 
respond to developments in this area, 
to ensure that we can maximise the 
benefits of new emerging technology 
while minimising the risks.

People 
At Prudential we encourage an inclusive 
working environment where we continually 
develop our talent, reward great 
performance and value our differences in 
order to deliver outstanding service and 
products for our customers, shareholders 
and communities. This is achieved through 
our continued focus on diversity and 
inclusion, talent development, performance 
and reward and health and safety. 

Further information on the diversity of our 
Board, our policy in respect of this, how this 
is implemented and the associated results 
in 2017 can be found in our Governance 
statement on page 101. 

Communities
We recognise that we have a role to play 
in the broader sustainable development 
agenda, for example in building financial 
literacy and improving financial inclusion. 
Our community investment strategy is 
closely aligned with our business objectives 
and with our stakeholders’ concerns and 
interests, and is aimed at protecting and 
encouraging more sustainable and resilient 
communities. To achieve this, our 
programme is focused around four 
principal areas: social inclusion, financial 
education and life skills, disaster 
preparedness, and employee engagement.

Further information on our material ESG 
issues, including 2017 progress and 
performance can be found in our 
forthcoming 2017 ESG Report. For more 
information on the principal risks facing our 
business and general risk governance and 
risk management policies and procedures 
and how these are managed, refer to the 
report on the Risks facing our business and 
how these are managed on pages 48 to 63.

ESG policy framework – Group Governance Manual
Group‑wide ESG standards are established through the Group Governance Manual. The Manual sets out the policies and procedures by 
which the Group operates within our framework of internal governance, taking into account relevant statutory and regulatory matters. 
Group‑wide policies relating to the Group’s material ESG issues include: 

Material 
ESG issues 

Business  
integrity

Our Group-wide policies*

 — Code of Business Conduct Policy, setting out the standards that are required across the Group, by all employees 
and any individuals and organisations acting on our behalf. This includes our core values – prudence, security, 
integrity and initiative – and that we pursue opportunities to grow our business in line with these values, and our 
commitments to our customers, investors and economies, our people and communities. 

 — Anti Bribery and Corruption Policy, outlining the value we place on our reputation for ethical behaviour and for 
financial probity and reliability, our prohibition of corruption and the payment or receipt of bribes for any purpose 
and how we limit our exposure to this. 

 — Anti Money Laundering and Counter Terrorist Financing Policy, setting out our prohibition of money 

laundering and terrorist financing, and how we combat and limit our exposure to this. 

 — Sanctions Policy, outlining our commitment to complying with sanctions laws and regulation and how we comply 

with this through screening, prohibited business activity, restricting business activities and investigation. 
 — Security Policy, outlining how we ensure a level of security commensurate with our regulatory and legal 

obligations, while meeting the demands of our competitive, commercial organisation. This includes our principles 
to enhance commercial opportunity, while minimising corporate risks utilising financial crime and fraud 
investigations and ‘Speak out’ whistleblowing processes.

 — Tax Risk Policy, covering our processes to identify, measure, control and report on tax‑related risks, including 

technical judgement, operational, regulatory and reputational tax risk. 

66  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Material 
ESG issues 

Our Group-wide policies*

Customers

 — Customer Commitments Policy, covering our five key commitments to our customers and how we assess, 

manage and report on these:  
1  Treat customers fairly, openly and honestly; 
2  Provide and promote a range of products and services that meet customer needs, are easy to understand    

and that deliver real value; 

3  Maintain the confidentiality of our customer information (except where the law requires disclosure); 
4  Provide and promote high standards of customer service and monitor these standards rigorously; and 
5  Ensure that our complaints processes provide an effective and fair means of arbitration between the  
  Group’s businesses and customers.

Environment

 — Environment Policy, covering how we manage the impact of our businesses on the environment, including our 

environmental commitments and how we measure, monitor, review and report on our environmental 
performance. 

Responsible 
investment

Suppliers

 — Owing to the distinct investment risks faced by our asset management and ownership businesses, with each 

investing in different markets and asset classes, each business manages ESG‑related matters through the pursuit 
of business‑specific responsible investment policies. This is overlain by our Group‑wide Responsible Investment 
Framework, aligned to our Group‑wide Code of Conduct and underpinned by our Group Responsible Investment 
Standards. Further information on our Group Responsible Investment Framework will be found in our 2017 
ESG Report.

 — Outsourcing and Third Party Supply Policy, outlining our commitment to ensuring we have a robust, well 
managed outsourcing and third‑party supplier network. It covers how we manage and oversee these 
arrangements, through: due diligence/selection criteria, contractual requirements, the ongoing monitoring of 
such relationships and reporting and escalation. Additionally, our policy considers the requirements of the UK 
Modern Slavery Act, and the principles of the UN’s Universal Declaration of Human Rights.

Technology

 — Risk Security Policy – we are in the process of updating our data protection policies to prepare for the 

implementation of the General Data Protection Regulation (GDPR). This policy ensures the protection of 
information, information systems and technical infrastructure from unauthorised access, use, disclosure, 
disruption, modification, or destruction, in order to provide confidentiality, integrity, and availability 
of information.

People

 — Diversity and Inclusion Policy, setting out how we foster an inclusive workforce and ensure all our employees 
are treated fairly and feel valued, and together have the diversity in skill sets and backgrounds that enriches the 
organisation. Our policy considers a range of diversity aspects of our employees, including gender, age, ethnicity, 
disability, sexual orientation and background. Further information on the diversity of our Board, our policy in 
respect of this, how this is implemented and the associated results in 2017 can be found in our Governance 
statement on page 101. 

 — Employee Relations Policy, outlining the way we engage our employees and motivate them to achieve success 
for the Group: promoting positive relationships with employees, representative organisations and trade unions, 
and maintaining a positive reputation for the treatment of employees.

 — Performance and Learning Policy, setting out the importance of our people and framing how we invest in their 

development to deliver against our strategy and the future success of the organisation. This includes our 
Performance Management Framework. 

 — Remuneration Policy, outlining our effective approach to appropriately rewarding our employees in a way which: 
aligns incentives to business objectives and enables the recruitment, retention and incentivisation of high‑calibre 
employees in line with our risk appetite and Group Reward Principles. 

 — Talent Policy, demonstrating how we attract and select the best people for roles that will ensure high 

performance in the short term and improve the longer‑term succession and talent pipeline. It sets out our fair and 
effective approach to pursuing this. 

 — Health and Safety Policy, covering our employees, business partners, customers and others that may be affected 
by our operations. This details our health and safety core principles, our commitments and the measuring and 
reporting on our health and safety performance. 

Communities

 — Community Investment Policy, outlining our commitment and approach to being an active and supporting 

member of the community. The policy includes the development of our community investment strategy and sets 
out investments that are not permitted, relevant records and reporting.

* In addition to our Group‑wide policies, our business units have underlying business‑specific policy frameworks, reflective of their individual risks and operating environments. For  the 

purposes of this report, we focus primarily on the Group policy framework.

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Corporate responsibility review continued

The Group Governance Manual is used as 
a platform for mandating specific ways of 
working across the Group. Each Business 
Unit chief executive attests annually to 
compliance with applicable requirements 
set out in the Group‑wide ESG policies, 
including matters that must be reported to 
the Group. Specific procedures are followed 
for the reporting of non‑compliance. 
Business units present such instances in 
their annual certification, which in turn is 
reported to the Group Audit Committee.

Due diligence on 
ESG-related policies
A key component of the Group 
Governance Manual is the Group Risk 
Framework, which requires all Business 
Units to establish processes for identifying, 
evaluating and managing risks, including 
those relating to ESG issues. This includes 
conducting due diligence on related policy 
requirements. Compliance guidance is also 
provided by the policy owners to clarify 
Business Unit scope and minimum 
evidencing standards required to 
demonstrate compliance.

The Group Audit Committee reviewed the 
results of the year‑end certificate of 
compliance with Group Governance 
Manual requirements. While a number of 
improvements to ensure the policies are 
fully embedded were discussed, no 
significant areas of non‑compliance in 
relation to the policies relevant to ESG 
issues were noted.

For further information on our Group 
business standards and policies pursued in 
relation to our material ESG issues, refer to 
the ‘Business standards’ pages of our 
website at: www.prudential.co.uk/
responsibility/standards 

Serving our customers 
Improving the lives of customers is at the 
heart of what we do. Across our markets in 
Asia, the US, the UK and Europe and Africa, 
the needs of customers are often very 
different and this is reflected in the products 
we offer, but wherever we operate we aim 
to remove uncertainty from life’s big events 
and help customers build their lives with 
confidence. Whether that means starting 
a family, saving for a child’s education or 
planning for old age, our products are 
shaped around that core purpose.

Asia
In Asia, the demand for savings and 
protection products continues to grow 
as people seek greater financial security 
and peace of mind. Lack of insurance 
protection is one of the primary reasons 

why a middle‑income family falls below the 
poverty line following a significant life 
event, and through some of our products 
that situation can be averted. We continue 
to broaden our offering to help meet the 
distinct needs of our customers.

The value of insurance in helping 
customers move away from poverty is 
being increasingly recognised. The China 
Insurance Regulatory Commission, for 
example, has set a penetration target for 
insurance of 5 per cent by 2020, from a 
current rate of only 2 per cent. We are 
working with the Chinese authorities to 
help them reach that target and deliver 
all the benefits to both customers and 
communities that our industry’s 
products bring.

Our 15 million life insurance customers in 
Asia give us access to fast, comprehensive 
feedback on what they want, how their 
needs are evolving and how we can best 
adapt our products and capabilities to 
improve our service and operational 
efficiency.

Customers are increasingly looking for 
product features that reflect changes in 
their own lives. One of these is a more 
personalised approach, and one example 
of how we are addressing this demand is 
‘myDNA’, a DNA‑based, personalised 
precision health programme, which we are 
making accessible to more customers 
across the region. Following its successful 
launch in Hong Kong in 2016, ‘myDNA’ 
can now be accessed by customers in 
Singapore, Malaysia and Vietnam, with its 
launch in these markets last year.

Last year, Prudential Hong Kong also 
introduced ‘myDNA Pro’, which offers 
users a simple DNA test and lifestyle 
assessment to evaluate the overall risk of 
developing three common and potentially 
life‑threatening conditions – type 2 
diabetes, hypertension and high 
cholesterol. It includes a dedicated mobile 
app which offers guidance from a personal 
health coach, plus a 16‑week programme 
to help customers establish good diet, 
nutrition and exercise regimes, and reduce 
their risks of developing these three 
debilitating conditions.

Through both ‘myDNA’ and ‘myDNA Pro’, 
we are enabling our customers to make 
better lifestyle decisions and ultimately 
lead healthier lives, bringing benefits to 
families and communities. 

Customers are also increasingly expecting 
an on‑demand digital experience in all 
areas of their lives, and we are meeting that 

need in a number of ways. In Singapore, 
Vietnam and Hong Kong, we have 
launched artificial intelligence‑driven 
chatbots. Prudential Vietnam’s ‘PruBot’, 
available on its corporate website and 
Facebook page, provides customers with 
24/7 support by answering queries related 
to its products and services, as well as 
helping them schedule appointments with 
financial consultants. ‘AskPRU’ allows 
Prudential Singapore’s financial consultants 
to instantly retrieve information specific to 
their customers’ life insurance plans.

Prudential Vietnam has also launched 
‘Matchbook’, a mobile app allowing 
customers to choose their financial 
consultants based on several criteria, 
including preferred personality traits and 
type of consultation services they require, 
and to make appointments.

Prudential Malaysia has launched 
‘PRUDream Planner’, a first‑of‑its kind 
needs‑based mobile app that allows its 
financial consultants to provide tailored 
solutions to customers, enabling them to 
collect pertinent information on customers’ 
financial profiles, assess their needs and 
financial priorities in relation to their life 
goals, and navigate our wide selection of 
insurance solutions to provide tailored 
recommendations. 

Prudential Singapore’s ground‑breaking 
‘PRU Fintegrate Partnership’ identifies 
fintech startups from around the world to 
co‑develop digital solutions for customers. 
The scope of these solutions covers the 
entire value chain – from helping 
customers understand how to bridge their 
protection gaps and to plan for their 
financial future, to simplifying purchase 
and claims processes and improving 
service levels. 

Another example of how we develop our 
products in response to the needs of 
customers in different markets is Prudential 
Indonesia’s launch last year of ‘PRUprime 
healthcare’, a hospitalisation product that is 
comprehensive, offers growing benefits 
and is available to customers in both 
conventional and sharia versions. The plan 
provides an additional 10 per cent of the 
annual benefit limit if no claims are made 
within a year, up to a maximum of 
50 per cent of the initial annual limit. It also 
offers cashless admission, where a letter of 
guarantee is issued by Prudential Indonesia 
to the hospital so the customer does not 
have to pay upfront, at a wide network of 
partner hospitals in Indonesia, Singapore 
and Malaysia.

68  Prudential plc    Annual Report 2017 

www.prudential.co.uk

The proven investment capability and 
risk‑managed solution offered by our 
PruFund range of investment fund options 
also continues to meet customer needs, 
especially for those investors who are 
moving towards the latter stages of saving 
before needing to secure an income for 
their retirement. In offering unparalleled 
diversification, financial strength and 
smoothed investment returns across ISA, 
bond, pension income and drawdown 
products, the assets under management in 
PruFund reached £36 billion in 2017. 

The service we provide to customers and 
financial advisers goes hand‑in‑hand with 
the retirement solutions we offer. An 
important part of this service is the ongoing 
support for intermediary advisers provided 
by our regional sales units, business 
development team and technical helpline, 
which handled 17,000 adviser enquiries 
in 2017. 

A number of technology improvements 
were delivered in 2017, each designed to 
help reduce the time advisers spend on 
administration. These included the 
introduction of paperless offshore bond 
claims and an electronic signature facility 
for the Prudential Retirement Account.

A further customer milestone was reached 
in 2017 when our digital customer 
engagement strategy reached one million 
customer log‑ins through the MyPru 
service, a customer portal giving access 
to update contact details, view annual 
statements and check valuations and 
payment information online. 

External recognition at the 2017 Financial 
Adviser Service Awards saw us retain the 
coveted Five Star ratings in the Life and 
Pensions and Investments categories for 
the seventh consecutive year. We once 
again achieved success at one of the most 
sought‑after awards in our industry, 
receiving top awards at the Investment Life 
& Pensions MoneyFacts Awards in 2017 for 
Best Investment Bond Provider and Best 
Income Drawdown Provider.

US 
Jackson provides retirement income 
strategies aimed at the approximately 
75 million baby boomers in the US. Our 
pursuit of excellence in product innovation 
and our distinctive distribution capabilities 
have helped us forge a solid reputation for 
meeting the needs of customers, through 
a diverse range of variable, fixed and 
fixed‑index annuity products. As part of 
a carefully designed plan, our variable 
annuities help retirees avoid running out 
of money and provide a reliable cushion 
against volatile markets. We support our 
industry‑leading product development and 
distribution teams with award‑winning 
customer service. 

In 2017, Jackson launched two new 
fee‑based variable annuity products: 
Perspective Advisory II (PAII), the next 
evolution of Perspective Advisory, and 
Private Wealth Shield (PWS), designed to 
serve clients within the trust market. 

As with previous fee‑based launches, PAII 
and PWS are intended to meet increased 
market demand for products compatible 
with fee‑based accounts and platforms as a 
result of the US Department of Labor (DOL) 
fiduciary rules, released in April 2016. We 
believe commissions and fees can co‑exist 
in the annuity space, and our growing suite 
of products is a step towards making this a 
reality for our distribution partners.

PAII has more than 130 investment options, 
providing access to world‑class money 
managers and the flexibility to build a 
portfolio that meets consumers’ investing 
needs. Furthermore, this product has no 
surrender charges and a low‑cost 
sub‑account structure. A robust suite of 
optional living and death benefits is also 
available for an additional charge, designed 
to provide the opportunity to grow 
retirement assets and obtain guaranteed 
income for life.

PWS will be sold through companies in the 
trust space, following a distribution process 
that differs from Jackson’s other products. 
The company has developed a Trust Team 
to form relationships with professionals in 
the private wealth and trust industry who 
are interested in using annuities in trusts to 
manage taxes and control income for 
multiple generations. 

In 2017, we also introduced ‘Retire on 
Purpose’, a new platform with a focus on 
thoughtful life planning as a crucial first 
step towards creating a comprehensive 
financial plan. The presentation and its 
accompanying materials are designed to 
help advisers build richer relationships with 

their clients and integrate a more holistic 
approach to financial and life planning in 
their practices.

Jackson has been simplifying the language 
used around financial products to make 
them clearer and more transparent for 
consumers, and change the conversation 
to focus on planning for the lifetime income 
consumers need to live well throughout 
their lives. To promote this simple language 
approach, Jackson has launched a new 
website, The Financial Freedom Studio 
(www.jackson.com/financialfreedomstudio/), 
which now serves as the company’s central 
content ‘hub.’ The site is an evolution and 
expansion of the financial education 
resource for consumers, the Center for 
Financial Insight.

UK and Europe
Growing customer demand for 
comprehensive financial solutions was at 
the heart of our announcement in August 
2017 that we were combining our asset 
manager, M&G, and Prudential UK & 
Europe to form M&G Prudential, a leading 
savings and investments business. The 
combined business manages £351 billion of 
assets for more than six million customers, 
both in the UK and internationally, and will 
leverage its scale, financial strength and 
complementary product and distribution 
capabilities to enhance the development of 
capital‑light, customer‑focused solutions. 

The new entity combines M&G’s active 
investment expertise with Prudential UK & 
Europe’s capabilities in volatility‑adjusted 
savings and liability‑driven investment to 
provide more choice for customers across 
both brands through retail, institutional and 
direct channels. The unified business is 
also better positioned to develop and fund 
joint product propositions and to build new 
digital service and distribution to meet 
fast‑changing customer needs.

With core strengths in with‑profits and 
retirement solutions, M&G Prudential is 
well positioned to continue to meet the 
growing needs of customers taking on the 
responsibility for managing their own 
savings, following reform of the UK’s 
pension and retirement income system in 
2015. The Prudential Retirement Account, 
which allows customers to save flexibly for 
their retirement and access their retirement 
income, has proven extremely popular 
since launching at the end of 2016, 
accumulating assets under management 
of £7.2 billion in its first year.

www.prudential.co.uk 

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In investment management, 
M&G Prudential is a long‑term investor that 
takes seriously its responsibilities as a 
steward of clients’ assets. Our fund 
managers believe that if a company is run 
well it is more likely to be successful in the 
long run. Regular meetings with company 
directors allow us to identify whether a 
company’s strategy is aligned with our 
interests as long‑term shareholders and the 
interest of our customers. Active voting is 
an integral part of our investment 
approach, both adding value and 
protecting our interests as shareholders 
and those of our customers. We provide 
transparency on our voting record by 
publishing it quarterly on our website at 
www.mandg.com/about‑us/responsible‑
investment/equities/voting‑history/ 

In 2017, we launched myM&G, a new 
online investing service. Over 90 per cent 
of our direct customers will benefit from 
lower fund charges if they move their old 
paper‑based account to the online service, 
which is free to join and carries no platform 
or service fee. A customer with £100,000 
invested across M&G equity funds which 
offer R class shares, for example, should 
save at least £5,000 in fees over 10 years by 
switching their account to myM&G.

 At M&G, we actively involve our 
customers in the development of services 
such as myM&G, as well as new products 
and investor communications. This is 
achieved through engagement with end 
investors, including our Client Council, our 
own panel of around 400 direct customers. 
During 2017, our principal research focus 
has been to engage with private investors, 
including those in our Client Council, 
to understand the role that socially 
responsible investing plays in driving their 
investment decisions and how they would 
like to receive more information about 
responsible investment.

In Africa, we are continually looking for 
new ways to meet our customers’ needs, 
and in 2017 we rolled out a new ‘never 
lapse’ feature in Ghana. This addresses one 
of the main concerns our customers in 
Ghana have about insurance – that 
unforeseen circumstances might lead them 
to miss premium payments on their 
insurance policies and result in them losing 
their benefits. This new feature ensures 
that, beyond the first policy year, the policy 
will never lapse or become inactive. The 
feature is due to be rolled out in Kenya, 
Uganda and Zambia in 2018.

Investing for positive change
As an asset manager and asset owner, we 
have the ability to affect positive change, 
indirectly through the direction of our 
capital and our customers’ capital. We 
allocate our customers’ capital into projects 
that fuel economic growth and improve the 
quality of people’s lives, including through 
investments in affordable homes, transport 
programmes that cut commuting times, 
broadband networks that connect people 
and power stations using clean energy. 
These investments translate into strong, 
reliable returns for our customers and 
tangible benefits for the communities we 
serve. The long‑term nature of the 
promises we make to our customers and 
clients makes long‑term investments in 
infrastructure an ideal way of ensuring we 
can afford to meet those promises in full.

In 2017, Eastspring Investments 
announced a significant step forward in our 
infrastructure investment capabilities. IFC, 
part of the World Bank, chose Eastspring 
as its first Asian partner in a programme 
that mobilises funds from institutional 
investors into projects in emerging 
markets. This US$500 million partnership 
will help us scale up our skills in the region. 
Worldwide, 1.2 billion people still have no 
access to electricity and 660 million lack a 
clean source of drinking water. This 
programme will help at least some of those 
people get these basic amenities, while at 
the same time helping our customers meet 
their own vital savings needs.

Our investment teams in Asia, Europe and 
the US are all working hard to invest with a 
positive purpose. Developed economies 
may not face the same basic threats to 
survival that are found in emerging 
markets, but traffic congestion, electricity 
‘brown‑outs’ and rural broadband black 
spots can constrain economic growth and 
make daily life frustrating. M&G Prudential 
is innovating in this important field. Our 
new Greenfield Fund will enable our clients 
to participate in infrastructure projects at an 
earlier stage than was previously possible, 
which will translate into stronger returns 
and more essential projects receiving the 
funding they need. The UK government 
in 2017 recognised our skills in this 
area by appointing M&G Prudential to 
manage a portion of its £400 million 
Digital Infrastructure Investment Fund, 
aimed at kick‑starting better broadband 
connections across the country. 

In the US too we are investing in important 
infrastructure. PPMA, our American asset 
manager, is helping states such as 

California and Texas meet their ambitious 
green energy targets and reduce the risk of 
future power shortfalls, with investments 
in wind and solar generation. We have also 
made a recent investment in new storage 
batteries, which enable consistent power 
delivery from renewable sources.

The value we provide through investments 
in the real economy and through our 
products is complemented by investments 
in communities in each of the markets in 
which we operate. We provide support to 
charitable organisations through both 
funding and the experience and expertise 
of our employees.

Supporting local communities 
Our investments in communities are 
designed to support the communities 
in which we operate and deepen 
engagement with colleagues. As such, 
our community investment programme 
is linked to our strategy and is focused 
around four principal areas: 

 — Social inclusion;
 — Education and life skills; 
 — Disaster preparedness; and
 — Employee engagement.

We establish long‑term relationships with 
our charity partners to ensure that the 
projects we support are sustainable, and 
we work closely with them to ensure that 
our programmes continuously improve. In 
addition, we believe it is important to make 
a contribution to delivering the United 
Nation’s Sustainable Development Goals 
and we are supportive of those priorities.

Education and life skills 
Cha-Ching – the first global financial 
education programme 
Developed by Prudential, Cha‑Ching is the 
world’s only global financial education 
platform aimed at primary school‑aged 
children. Now in its seventh year, the 
programme has expanded from its origins 
in Asia to each of the four continents where 
the Group does business. In all of the 
markets where it has been launched it has 
been very well received, with positive 
feedback from parents, teachers, children 
and political stakeholders. 

In Asia, the programme reaches over 
34 million households a day through a 
multi‑distribution platform including 
Cartoon Network, and through a school 
contact programme that has reached more 
than 300,000 children since inception. 
The standardised Cha‑Ching curriculum 
developed in partnership with Junior 
Achievement has been well received and 

70  Prudential plc    Annual Report 2017 

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Adding more to life: 
Jackson National Life Insurance 
with Junior Achievement, US
Jackson volunteers worked with Junior Achievement Middle 
Tennessee (JA) to teach work‑readiness, entrepreneurship 
and financial literacy skills through hands‑on programmes 
in schools, and led a programme at the Nashville Rescue 
Mission, a shelter for families experiencing homelessness. 
Through this partnership, JA was able to reach students 
outside the traditional classroom and provide experiences 
to help young people break the cycles of financial and 
personal hardship.
Jackson volunteers joined nearly 700 students at a STEM 
(science, technology, engineering and mathematics) Summit, 
which combined hands‑on activities in the fields of science, 
technology, engineering and mathematics with a career  
panel from employees in many fields of the local economy. 
Colleagues also provided support at the JA Finance Park, 
an experiential budgeting simulation facility to help students 
build a foundation for smart financial decisions.

rolled out to more than 90,000 students in 
Indonesia, the Philippines and Malaysia. In 
addition, Cha‑Ching increased its presence 
during the year on digital platforms, 
including a new smartphone app called the 
‘Cha‑Ching Challenge’, which helps further 
engagement with children. 

In the US, the Jackson Charitable 
Foundation has introduced Cha‑Ching 
nationally in a partnership with Discovery 
Education and Junior Achievement USA. 
The Jackson Charitable Foundation has 
integrated Cha‑Ching videos and lessons 
into Junior Achievement’s third grade 
classroom programme, which is funded by 
the Foundation for six years and is 
expected to reach approximately 
2.7 million students over that time, in 
15,000 classrooms annually throughout the 
country. The partnership with Discovery 
Education is aimed toward supporting 
educators and includes free classroom 
activities and teacher guides to use 
Cha‑Ching in their classrooms and will 
reach more than 1 million students across 
the country. 

In the UK, working with Young Enterprise, 
we have developed an online educational 
resource for primary school students in 
England and Wales that has enabled the 
Cha‑Ching programme to be brought into 
the classroom. The Quality Marked 
teaching resource is linked to the Personal 
Finance Education Group’s Financial 
Education Framework and has guidance 
for teachers on how most effectively to 
integrate activities into their teaching as 
well as activities for home‑learning. Since 
launch in late 2016, the resource has been 
downloaded over 20,000 times in more 
than 650 schools across the UK. 

In other markets, the online educational 
resource has also been utilised to support 
the roll‑out of the Cha‑Ching programme 
across our African markets as part of a 
financial literacy campaign delivered jointly 
by Junior Achievement Africa and Prudential 
Africa employees. Cha‑Ching was launched 
in Poland in 2015 and the first 10 films were 
translated into Polish and aired on several 
children’s television channels. A website 
with materials for children and teachers 
was created to share in local schools.

First Read – developing  
children’s skills
Prudence Foundation has funded and 
supported the First Read programme since 
2013, partnering with Save the Children to 
focus on investing in early childhood care 
and development in Cambodia and the 
Philippines. First Read is a programme that 
helps parents to develop their children’s 
numeracy and literacy skills by providing 
books in the local language or dialect, and 
encouraging them to read, sing and count 
together. It also helps parents understand 
the importance of healthy and nutritious 
food for children’s development.

Since First Read’s inception, over 270,000 
children and adults have benefited directly 
and over 540,000 community members 
indirectly. In 2018, the partnership will 
continue, with Save the Children focusing 
on quality implementation and building a 
strong evidence base to demonstrate First 
Read’s impact.

Fostering careers in IT and coding
Through four programmes, Jackson’s IT 
employees are devoting considerable 
personal time and skills toward increasing 
IT exposure to diverse youth in Middle 
Tennessee. In 2014, Nashville IT associates 
adopted a small coding club at Woodland 
Middle School in Williamson County. The 
programme has gained momentum 
through Jackson and other local 
businesses’ volunteers. So much so, that 
after seeing the impact of volunteer efforts 
alone, the school system invested in paid 
training for teachers to further support and 
professionalise the efforts. 

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Female colleagues encourage 
careers in finance 
Since 2014, Jackson has supported Rock 
the Street, Wall Street (RTSWS), a charity 
that increases financial literacy and interest 
in finance careers for high‑school girls. 
What began in 2014 with a field trip to the 
Jackson Sales Desk has grown over time, 
with Jackson now sponsoring two RTSWS 
classes at Ravenwood and Centennial High 
Schools. Sponsorship of a class is much 
more than the financial contribution, also 
entailing five female sales professionals 
teaching a six‑week curriculum, hosting 
students for a field trip, pairing students 
with female finance professional mentors 
and creating job shadow experiences with 
their mentors.

Supporting young people with 
employability and financial skills 
M&G Prudential is a partner member of 
the KickStart Money primary financial 
education programme. The programme 
aims to reach 20,000 primary school 
children and focuses on saving, budgeting, 
careers, borrowing and consumer and 
public finance. 

Through three secondary school 
partnerships in Paddington, Reading and 
Stirling, Prudential UK has also been 
directly involved in building the knowledge 
and skills of young people. These 
partnerships have supported over 3,700 
young people since 2013, with 360 
employees giving their time and sharing 
their knowledge and skills. The M&G 
business is a supporter of The Lord Mayor 
of London’s Appeal Charity, which aims to 
work towards a City that is healthy, skilled, 
inclusive and fair. 

Prudential’s partnership with MyBnk, 
which delivers financial literacy 
programmes in secondary schools in 
London, helped develop money skills for 
5,000 young people in secondary schools 
in deprived areas of the capital. 

Secondary school scholarships 
across Africa
In our new markets in Africa we have 
committed to provide support for 
academically able but financially 
disadvantaged high school students, 
and to help build capacity for training in 
actuarial sciences at local universities. 
Prudential has worked with a number 
of charities operating in Ghana, Kenya, 
Uganda and Zambia by funding 
educational programmes and projects 
since 2014. Education and gender equality 
are key priorities and we have already 

provided scholarships to 700 young people 
on the continent and expect to reach over 
1,000 more in the near future. These 
programmes have focused on allowing 
vulnerable children in these countries to 
access quality education through the 
provision of scholarship awards, as well as 
ensuring that those marginalised by society 
receive education, skills and support.

Disaster readiness and relief
Helping to make Asia more prepared 
and safer
As a life insurance and asset management 
company, our core business is to help 
protect and reduce the vulnerability of 
individuals and their families in the face 
of unfortunate events. Asia Pacific is the 
world’s most disaster‑prone region 
so Prudence Foundation is working with 
humanitarian and private sector 
organisations and governments to help 
communities better prepare for disasters 
and also, when required, provide 
immediate emergency response and 
longer‑term recovery support.

Aligned with aiming to protect 
communities and make them less 
vulnerable in emergency situations, 
Prudence Foundation launched its third 
Safe Steps programme in September 2017. 
Safe Steps First Aid is in partnership with 
the International Federation of Red Cross 
and Red Crescent Societies (IFRC) and 
National Geographic. It builds on the 
success of its previous two Safe Steps 
programmes, which focus on natural 
disasters and road safety. Safe Steps First 
Aid provides essential, easy‑to‑understand 
first aid information to millions of people 
throughout Asia. 

Safe Steps is a first‑of‑its‑kind, in terms of 
reach and breadth of partnerships, 
pan‑Asian public service initiative to 
enhance awareness through the 
dissemination of educational survival tips 
for natural disasters, road safety and first 
aid. It is a multi‑platform programme 
including on‑air video messages and 
informative website and educational 
collateral that can be shared among 
communities. Core to the programme is a 
series of 60‑second educational videos 
that advise individuals and households on 
what to do should a natural disaster strike, 
how to be safe on the roads and what to do 
if they encounter a first aid emergency. 

The programme has been well received 
and partnerships continue to be formed 
across Asia, helping to spread the 
messages, including free‑to‑air channels, 
radio stations and cinema. Through these 

partnerships, Safe Steps currently reaches 
more than 200 million people a day in Asia. 

Safe Schools programme
Prudence Foundation supports the Safe 
Schools programme, partnering with Plan 
International and Save the Children in 
Cambodia, Indonesia, the Philippines, 
Thailand and Vietnam. The programme 
focuses on capacity‑building for students, 
teachers and local community members on 
disaster preparedness, placing schools at 
the heart of building a culture of disaster 
preparedness within communities. The 
programme trains students and their 
teachers in key disaster management skills 
and supports the organisation of disaster 
simulations and evacuation drills for 
students and their communities. Since 
2013, more than 82,000 students and 
33,000 teachers have participated. 

Volunteering to build disaster-resilient 
homes
Prudence Foundation continues to provide 
support to major emergency relief efforts 
across Asia. During 2017, Prudence 
Foundation completed its long‑term 
commitment to support the Typhoon 
Haiyan/Yolanda disaster recovery efforts 
in the Philippines. In March, around 70 
volunteers spent one week helping to 
complete the building of 126 homes with 
partner Habitat for Humanity and the local 
government. In total, almost 400 regional 
volunteers have donated their time and 
skills to help Bantayan Island since 2014. 

Emergency fund relief
Prudential has also been a Group‑level 
supporter of Save the Children since 2010 
and is one of the Children’s Emergency 
Fund’s major supporters. This allows us 
to act swiftly when disasters occur in any 
of our markets and provides an instant, 
effective fundraising mechanism for 
employees when needed. In 2017 the 
emergency fund was used 81 times and 
reached over a million people in 
40 countries caught up in emergencies. 

This included help for casualties of heavy 
monsoon rains in India, Bangladesh and 
Nepal, a mudslide in Sierra Leone, an 
earthquake in Mexico and hurricanes in 
the US.

Social inclusion
Commitment to social inclusion in the 
UK through Prudential RideLondon
In the past five years Prudential 
RideLondon has raised over £50 million for 
charity and become one of the UK’s largest 
fundraising events. In 2017, more than 846 

72  Prudential plc    Annual Report 2017 

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Adding more to life: 
PruGoals programme, UK
Prudential’s PruGoals programme provides inspiration and 
support for disadvantaged young people, helping them 
build confidence and employability and encouraging 
personal motivation. The programme provides aspirational 
challenges and workshops leading up to the Prudential 
RideLondon‑Surrey 46 mile cycle ride, and participants are 
provided with bikes, training and equipment, as well as 
coaching and mentoring.

Around 260 students completed the PruGoals programme 
in 2017 as part of Prudential’s partnership with Teach First 
and Greenhouse Sports, and 82 per cent said that taking 
part in PruGoals had changed their mindset in a positive 
way. Jessica, aged 16, said: ‘I have developed motivation 
skills and learnt that I can complete anything if I put my 
mind to it’, and Fatima added: ‘I’ve realised as part of this 
programme that a strong mindset is important. If I want to 
accomplish something, I can.’ 

charities benefited from riders’ fundraising, 
up from 740 in 2016. Prudential has 
sponsored the event since inception in 
2013 and, as part of our renewal of the 
sponsorship in 2016, we decided to refocus 
support to concentrate on charity and 
community engagement. The PruGoals 
programme helps young people to achieve 
their goals regardless of social or economic 
background by providing aspirational 
challenges culminating in taking on the 
Prudential RideLondon‑Surrey 46. In 2017 
this programme supported 300 
disadvantaged young people to take part in 
the Prudential RideLondon‑Surrey 46. 

Following the success of the 2016 ‘Fixing 
Dad’ documentary, in 2017 Prudential 
supported the ‘Fixing Challenge’. The new 
challenge followed four people hoping to 
improve their type‑2 diabetes, weight 
issues or weight‑related health concerns. 
As with Fixing Dad, the culmination of the 
Fixing Challenge shows the four individuals 
taking on the challenge of Prudential 
RideLondon‑Surrey 100 and having their 
journey filmed as part of a new 
documentary. 

Employee fundraising
Jackson employees are actively engaged in 
our commitment to communities by taking 
part in programmes such as the Jackson 
National Community Fund Advisory 
Committee and the employee‑nominated 
matching programme. The Jackson 
National Community Fund supports 
charities that help strengthen families and 
increase economic opportunities through 
bi‑annual grants in communities where 
Jackson’s largest offices are located. 
Jackson’s matching programme offers a 

two‑to‑one match on all employee 
donations made to approved charities. 
This programme ensures that causes 
important to employees are given 
charitable consideration and that Jackson’s 
support is received by responsible 
organisations where funding will create 
a significant impact.

Enhancing later life
Building on previous Age UK programmes, 
Prudential is funding the Later Life Links 
programme with the charity, providing 
long‑term companionship, advice and 
practical help to older people. Launched in 
six UK communities in February 2017, the 
programme has supported over 9,000 
older people in its first year. Last year also 
saw the launch of a new partnership with 
Royal Voluntary Service (RVS). First Time 
for Everything events run in 11 RVS 
centres, providing around 1,200 elderly 
people in 2017 with a chance to try 
something for the first time for free,  
such as tai chi, yoga and drawing, aiming to 
tackle loneliness and social isolation with 
the support of RVS volunteers. 

Apprenticeships in the UK
Youth unemployment is a huge social 
challenge and M&G Prudential is helping 
to shape future job prospects for young 
people.

Over the past five years Prudential UK has 
recruited over 200 young people to our 
apprenticeship programme. Based at our 
London, Reading or Stirling offices, 
apprentices gain important paid work and 
life skills as well as achieving recognised 
vocational and professional qualifications. 
In 2017, 40 apprentices completed a 

13‑month apprenticeship. 93 per cent 
secured ongoing employment with 
Prudential, while others choose to work 
elsewhere or move on to higher education. 
In 2017, the UK business was recognised 
as a ‘Top 100 Employer for 2017‑2018’ 
by RateMyApprenticeship.

The clear benefits to both the young 
people and to the business mean 
Prudential is committed to continuing the 
apprenticeship programme but with an 
increased focus on social inclusion. Twenty 
two apprentices joined Prudential in 2017 
on the apprenticeship programme, which 
targets GCSE and A‑level school leavers, 
and in 2018 12 trainees will join the 
traineeship programme, which is aimed at 
recruiting young people aged 16 to 24 not 
in employment, education or training. 

M&G has run its Apprentice programme 
for the last six years and, as part of 
Investment20/20, offers the scheme to 
encourage school leavers to establish a 
career in the financial services industry. 
The programme is designed to help people 
without degrees start their careers, straight 
after sixth form or college, providing an 
opportunity to receive on‑the‑job training 
and earn a competitive salary. A total of 65 
apprentices have been hired by the 
business since 2012 across all Business 
Units, including fund management teams. 
One of the benefits of this programme is 
that the positions are permanent and 
training and development is undertaken 
from the outset. 

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Support for disadvantaged 
communities
M&G supports disadvantaged 
communities near its offices and during 
2017 more than 190 charities received 
support either by donation or as a result of 
employee volunteering. Grants typically 
focused on education, medical research, 
social and welfare programmes and 
children and youth projects. In 2017, M&G 
continued its support of the City Giving 
initiative led by the Lord Mayor of London’s 
Appeal, and an onsite event showcased 
the services provided by charities that had 
received support from M&G. The Lord 
Mayor of the City of London attended 
M&G’s event as part of his initiative to 
promote the varied charitable activities 
undertaken by City businesses.

M&G continues to sponsor the RHS 
Chelsea Flower Show and is refocusing 
the sponsorship to increase charitable 
activity through support of RHS campaigns 
such as Greening Grey Britain, which 
aims to transform urban grey spaces 
into community green spaces.

Employee engagement
Successful volunteering programme – 
Chairman’s Challenge
Many of our employees play an active role 
in their communities through volunteering, 
charitable donations and fundraising. In the 
UK, the US and Asia we offer our 
employees the opportunity to support 
charities through payroll giving. 

Chairman’s Challenge is our flagship 
international volunteering programme, 
bringing together people from across the 
Group to help in their communities. 
Colleagues from across the Group give 
their time and skills to support our global 
charity partners, including Plan 
International, Help Age International and 
Junior Achievement.

The programme continues to appeal to 
colleagues, with the number of volunteers 
signing up increasing year‑on‑year. From 
its launch in 2006, when 2,603 employees 
signed up, volunteer numbers have 
increased by 227 per cent. Last year 8,500 
colleagues around the world took part, 
volunteering over 35,000 hours to support 
30 projects. 

Each volunteering project focuses on one 
or more of our CR priorities and allows us to 
support both large, well established 
charities and innovative, smaller‑scale 
activities with volunteers as well as 
financial support. Prudential donates £150 
to our charity partners for every employee 
who registers for the programme. Charity 

partners use this money to seed‑fund 
charitable projects for Prudential 
volunteers. Each year, employees across 
the Group are involved in the voting 
process to decide on the most innovative 
projects, which receive extra funding 
towards their charitable objectives.

Volunteering across the Group
As well as volunteering efforts on behalf 
of the Chairman’s Challenge, employees 
around the Group volunteered on a huge 
range of other charitable projects, from 
providing relief following disasters to 
mentoring schoolchildren, supporting the 
elderly and skills‑sharing. We recognise 
that employee volunteering brings benefit 
not only to the charities but also to the 
development of our people, and we 
actively encourage colleagues to 
participate in our programmes.

Charitable donations
We calculate our community investment 
spend using the internationally recognised 
London Benchmarking Group (LBG) 
standard. This includes cash donations to 
registered charitable organisations, as well 
as a cash equivalent for in‑kind 
contributions.

In 2017, the Group spent £25 million 
supporting community activities. The direct 
cash donations to charitable organisations 
amounted to £19.2 million, of which 
approximately £4.9 million came from our 
UK and EU operations. The remaining 
£14.3 million was contributed to charitable 
organisations by Jackson National Life 
Insurance Company and Prudential 
Corporation Asia.

The cash contribution to charitable 
organisations from our UK and EU operations 
is broken down as follows: education 
£2,971,000; social, welfare and environment 
£1,861,000 and cultural £62,000.

The balance includes in‑kind donations  
as set out on the Group website at  
www.prudential.co.uk/responsibility/
performance/community‑investment  
and prepared in accordance with LBG 
guidelines. This included 9,460 employees 
who dedicated 96,493 hours of volunteer 
service in their communities. Furthermore, 
£412,375 was donated across the Group  
by our employees through our payroll 
giving scheme. 

Political donations 
It is the Group’s policy neither to make 
donations to political parties nor to incur 
political expenditure, within the meaning 
of those expressions as defined in the UK 
Political Parties, Elections and 

Referendums Act 2000. The Group did not 
make any such donations or incur any such 
expenditure in 2017.

Valuing our people
We strive to foster an environment in which 
employees can derive meaning and 
empowerment from their work and feel 
that they are making an active contribution 
to the organisation. In addition to the core 
principle of providing interesting work and 
challenging opportunities to engage our 
people we drive employee engagement 
through an array of initiatives across our 
businesses. These include colleague 
appreciation programmes, wellbeing 
programmes, employee engagement 
surveys, networking opportunities with 
peers and senior leaders across functions, 
employee focus groups, and volunteering 
activities. The success of our engagement 
efforts has again been recognised 
externally by winning prestigious awards. 
For example, in 2017 M&G Investments 
was ranked number one Asset Manager in 
both the HITC Best Places to Work and the 
RateMyPlacement Top 100 employers 
surveys. Our businesses, including Group 
Head Office, have processes, and where 
appropriate a policy, in place for engaging 
with employees. In addition, our businesses 
in the UK have a longstanding relationship 
with the union Unite. We encourage 
volunteering through which our employees 
can support our communities and acquire 
new skills. See page 76 for further detail.

Diversity and inclusion
Prudential believes that diversity of 
experience and background is vital to 
success, both today and in the future. 
The Board has made D&I one of the 
strategic objectives for Prudential. Tim 
Rolfe, Group HR Director, is the executive 
responsible for sponsoring D&I activities 
across the Group, with Nic Nicandrou, 
Chief Executive of Prudential Corporation 
Asia, acting as the Board member 
accountable for D&I work. Our policies 
and plans support an inclusive culture 
sensitive to the needs of all employees. 
We protect all our employees against 
discrimination and provide opportunities 
for our people regardless of their age, 
caring responsibilities, disability status, 
ethnicity, gender, religion, sexual 
orientation or professional and educational 
background. We make appropriate 
disability adjustments as required and 
provide training and career development 
opportunities for all. We give full and 
fair consideration and encouragement  
to all applicants with suitable aptitude 
and abilities. 

74  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Adding more to life: 
Prudential Charity Trustee 
programme, UK 
Colleagues have been taking part in the Prudential Charity Trustee 
programme to develop valuable skills to become trustees on charity 
boards.  A series of training workshops outlined what was involved in 
becoming a trustee and the skills and time required. Working with 
our charity partner, Getting on Board, colleagues were then given 
help to find the right role.
Melissa Kantor, from Prudential plc’s Group Talent team, is now a 
trustee for SEED Madagascar, which is working to alleviate poverty 
and maintain the island nation’s unique environment. ‘Since joining 
SEED’s board in May, I have learned much about functions outside 
my main areas of expertise and I hope to continue to be challenged 
outside my comfort zone’, said Melissa. ‘I am thrilled to be able to 
assist SEED by leveraging my  corporate experience, largely around 
HR, relationships and governance.’
Tony Jones, Chair of Trustees at SEED Madagascar, said:  ‘We have 
been fortunate recently  in appointing two enthusiastic trustees with 
very relevant skills for us. Coming from major institutions which 
encourage staff to get involved in the third sector, we have enhanced 
our capacity to manage change more effectively and also to ensure 
our own staff and volunteers are properly motivated and rewarded.’
Photo © SEED Madagascar.

We aim to foster a working environment 
where individuals are empowered and 
differences recognised. We aspire that 
over time our senior management, 
including our Board, better represents the 
experiences and backgrounds of our 
customers and stakeholders. We recognise 
that diversity contributes to effectiveness 
and is essential for successfully delivering 
the strategy of an international Group. We 
are committed to recruiting and developing 
the best available talent and appointing the 
most appropriate candidate for each role 
while at the same time ensuring 
appropriate diversity of experience, 
skillsets and professional background. 
Further information on the diversity of our 
Board, our policy in respect of this, how this 
is implemented and the associated results 
in 2017 can be found in our Governance 
statement on page 101. 

We have a strategic, long‑term approach to 
D&I and the Board monitors progress 
regularly. We invest in targeted activity 
across 10 priority areas, ranging from 
unconscious bias training to mentoring and 
support for various affinity groups. In 
addition our commitment to D&I is 
supported, across our businesses, by 
initiatives such as reviews of pay, 
performance management consistency, 
providing training to staff, engaging with 
recruitment firms and awareness 
campaigns to diversify the pool of potential 
candidates. 

For example, 268 senior managers and 
executives from our businesses in Asia, 
the US and the UK participated in 
unconscious bias workshops in 2017. 
We sponsored Dive In, the D&I festival in 
insurance and the financial sector, which 
took place in 17 countries in the Americas, 
Asia, Africa, the Middle East and Europe, 
and we published the first Group‑wide D&I 
newsletter for all employees.

We are committed to developing a robust 
and diverse talent pipeline and increasing 
representation of women in senior 
positions in the Group and on the Board. 
We were among the first cohort of 
companies to sign the HM Treasury 
Women in Finance Charter in 2016. In 
2017, we monitored progress against our 
target of 30 per cent of women in senior 
management by the end of 2021. We will 
continue to focus effort toward achieving 
our aim to have 27 per cent women in 
senior management by the end of 2019. 

Please see Basis of Reporting at  
www.prudential.co.uk/~/media/Files/ 
P/Prudential‑v2/content‑pdf/basis‑of‑
reporting‑2017 for the definition of 
senior managers.

Gender diversity: senior management

We are committed to supporting women 
who aim to return to work after an 
extended career break. As an example of 
this commitment, in 2017 Eastspring 
Malaysia launched the ‘Career Comeback 
for Women’ programme. In the US, Jackson 
sponsored a 10‑stop national speaking tour 
focusing on women’s empowerment. As 
part of our diversity agenda more broadly, 
at M&G Prudential, 57 employees qualified 
as mental health first aiders this year and 
M&G Real Estate was awarded the National 
Equality Standard. In Africa the Prudential 
Actuarial Support System supports the top 
10 graduates in Ghana and the top three in 
Kenya, helping them with exam fees. 
Group Head Office (GHO) also rolled out 
the ‘PruThrive’ programme for colleagues, 
covering physical health, mental wellness 
and inclusivity.

In addition to the established Prudential 
Women’s Network and M&G Pride (for 
LGBT employees and allies), several new 
affinity group networks launched, focusing 
on mental health, disability and cultural 
awareness. Across all businesses and at 
GHO, more than 20 initiatives supported 
schools and students, often from 
underprivileged backgrounds. 

75%

83%

Male

Female

2017

2017

25%

2012

2012

17%

www.prudential.co.uk 

Annual Report 2017    Prudential plc  75

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationCorporate responsibility review continued

Prudential headcount as at 31 December 2017 – total population

Headcount

Total

Male

Female Undisclosed2 Unspecified3

Chairman & Independent Non‑executive Directors

Executive Directors

Group Executive Committee (GEC)
Includes Executive Directors

Senior managers

Excludes the Chairman, all directors and GEC members

Whole company1 full time equivalent

9

6

11

92

=

=

=

=

8

5

10

69

1

1

1

23

Includes the Chairman, all directors, GEC members and senior managers

24,711

= 11,777

12,864

23

47

Notes
1  Excludes Prudential Corporation Asia joint ventures
2 
3  No specification or information is captured on gender for an immaterial number of our employees. These employees are recorded as ‘unspecified’.

In many of our businesses, we provide our employees with the option to not disclose their gender. For these employees, gender is recorded as ‘undisclosed’.

We believe in supporting human rights 
and acting responsibly and with integrity. 
Our policies are guided by the principles of 
the UN’s Universal Declaration of Human 
Rights and the International Labour 
Organisation’s core labour standards. 
These are also incorporated into our Group 
Code of Business Conduct, which sets out 
the Group values and expected standards 
of behaviour for all employees, and in our 
Group Outsourcing and Third Party Supply 
Policy. Our Business Units implement 
policies and practices at a local level that 
aim to ensure compliance with statutory 
and regulatory requirements in the local 
labour market and the prevention of 
slavery, human trafficking, child and forced 
labour. As a global business, focused on 
our customers, it is important that our 
employment models reflect the markets 
in which we operate. In certain markets, 
this means hiring local agents to sell our 
products, or partnering with joint ventures 
to offer the breadth of products and 
services that meet our customers’ needs. 
We are clear – slavery, human trafficking, 
child labour or any other abuse of human 
rights has no place in our organisation or 
supply chain. This supply chain includes 
our joint ventures and the agents we use 
to distribute our products. For further 
information around how we manage 
slavery, human trafficking, child and forced 
labour risks, refer to our forthcoming 
Modern Slavery Statement.

Talent development
People development is essential to deliver 
our strategy. The quality of leadership 
across the Group is fundamental to the 
future growth and success of the business 
and we therefore review our talent 
annually, and offer a range of programmes 
that enable our people to continue to grow 
and develop. The majority of our 

programmes are managed by our Business 
Units, while Group Human Resources 
focuses on tailored programmes for senior 
leaders across the organisation, succession 
planning for senior roles and development 
of our leadership talent pipeline. We invest 
in succession planning for our leaders and 
critical specialists, and segment our talent 
to identify short, medium and long‑term 
successors. We support them with the 
appropriate development and career 
planning to ensure that we maintain a 
relevant balance of internal progression 
and external hires. Individually tailored 
development offerings are provided for our 
most senior executives so they are well 
prepared to deliver the long‑term 
ambitions of the Group. In 2017, 120 senior 
high‑potential individuals participated in 
our established and well respected 
Group‑wide leadership development 
programmes ‘Impact’ and ‘Agility’ and the 
‘Next Generation’ emerging talent 
programme. These programmes were 
developed in partnership with world‑
leading academic institutions and 
co‑delivered with business school thought 
leaders. 

Within our businesses there are many 
examples of our continuing commitment to 
talent development. In 2015 we launched a 
Group‑wide Long‑Term Workforce 
Planning Initiative, which has progressed 
in 2016 and 2017. For example, in 2017 
Prudential Corporation Asia deployed 
strategic workforce planning to predict the 
capabilities required to ensure our 
continued success utilising a succession‑
driven talent strategy to build the next 
generation of leaders with the capabilities 
we require. In the US, Jackson offers 
customised on‑premises programmes, as 
well as access to an online university, to 
meet the personal and professional 

development needs of employees with all 
levels of experience. M&G Prudential 
supports talent development through a 
range of development programmes to 
increase personal and organisational 
capability alongside bespoke development 
support for key individuals. GHO provides 
innovative programmes designed in 
partnership with top academic institutions 
and industry experts ‑ focused on early 
career development, leadership 
development, and opportunities to 
develop a strategic and innovation mindset 
through varied career experiences and 
projects. 

Employee engagement 
We want to foster an environment in which 
employees can derive meaning and 
empowerment from their work and feel 
that they are making an active contribution 
to the organisation. We drive employee 
engagement through an array of initiatives, 
including colleague appreciation 
programmes, wellbeing programmes, 
networking opportunities with peers and 
senior leaders across functions, employee 
focus groups, and volunteering activities 
with charitable causes such as 
Prudential UK’s partnerships with 
numerous schools. Each of our businesses 
manage their own activities including 
employee engagement surveys, regular 
employee open‑forums with senior 
management, and away days to discuss 
business performance and internal 
management. The success of our 
engagement efforts has again been 
recognised externally by winning 
prestigious awards. For example, in 2017 
M&G Investments was ranked number one 
Asset Manager in both the HITC Best 
Places to work and the RateMyPlacement 
Top 100 employers surveys.

76  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Our businesses, including GHO, have 
processes, and where appropriate a policy, 
in place for engaging with employees. 
Reporting to Group HR is required on 
jurisdiction specific or sector specific 
trends and developments in certain areas. 
For any significant issues that are likely to 
impact either positively or negatively on 
our reputation as an employer – at both 
business and Group level – immediate 
reporting to Group HR is required. In 
addition, our businesses in the UK have 
a longstanding relationship with the 
union Unite. 

We encourage volunteering through 
which our employees can support our 
communities and acquire new skills. 
See page 74 for further detail.

Performance and reward 
Our reward arrangements are designed to 
attract, motivate and retain high‑calibre 
people. Each individual contributes to the 
success of the Group and is rewarded 
accordingly. 

We recognise and reward high 
performance and are committed to a fair 
and transparent system of reward. We 
have recently reported our 2017 UK 
gender pay gap figures/data along with 
information about how we are working 
to increase the number of women in 
leadership, investment management and 
senior operational roles. 

Remuneration is linked to the delivery of 
business goals and expected behaviours 
and we ensure that rewards for our people 
are consistent with our values and do not 
incentivise inappropriate risk‑taking. 
To enable this, employees are not only 
regularly assessed on ‘what’ they have 
achieved, but also on ‘how’ they have 
done so. 

There are recognition initiatives running 
across our businesses, such as the Jackson 
High Five Recognition Program, which 
allows individuals to recognise when their 
colleagues go above and beyond, and for 
Prudential Stars awards at GHO, in which 
individuals can nominate their colleagues 
to recognise examples of exceptional 
contributions, specifically in the areas of 
delivering synergy, adding value, fostering 
innovation, demonstrating stakeholder 
focus and maintaining risk awareness. We 
also believe in the importance of giving 
employees the opportunity to benefit from 
the Group’s success through share 
ownership, and operate share plans for 
employees in the UK and Asia. This 
includes PruSharePlus, which enables 
employees in Asia to share in the longer‑

term success of the business, and actively 
encourages share ownership and 
engagement. Of all eligible employees, 
59 per cent participate in the Group’s UK 
Sharesave and 25 per cent in the share 
incentive plans.

Protecting the environment 
and managing the risks from 
climate change 
We take a long‑term and holistic approach 
to managing the risks and opportunities 
posed by climate change and our impact on 
the environment and strive to play our part 
in reducing both our direct and indirect 
impacts where possible. Our long‑term 
approach includes investing in the 
low‑carbon economy, measuring and 
improving the environmental performance 
of our global operations and reducing the 
impact of our investments on the 
environment. 

Managing our climate-related risks 
and opportunities 
As a life insurer, asset owner and manager, 
we are long‑term stewards of our 
customers’ assets and we recognise the 
challenge that climate change presents. 
We also recognise our responsibility to 
customers, society and the environment 
to effectively integrate associated 
considerations into investment decisions 
and fiduciary and stewardship duties and 
help finance the transition to a more 
sustainable economy. Active consideration 
of ESG factors is integral to our stewardship 
responsibilities. For example, in 2017 
M&G Prudential joined Climate Action 
100+, an initiative bringing together more 
than 250 global institutional investors to 
engage with the world’s largest corporate 
greenhouse gas emitters to improve 
climate‑related financial disclosure and 
curb emissions, and in October 
M&G Prudential launched the ESG Global 
High Yield Bond Fund, which fully 
integrates ESG factors into its investment 
process. In February 2018 Eastspring 
became the third Prudential signatory to 
the United Nations Principles for 
Responsible Investment, joining PPMSA 
and M&G. Further information on the 
indirect environmental impact of our asset 
management activities is available in our 
forthcoming ESG Report. 

In 2017 the Financial Stability Board (FSB) 
published the recommendations of its 
Task Force on Climate‑Related Financial 
Disclosures (TCFD). We welcomed the 
release of these recommendations, which 
provide additional guidance in this area. 
Currently, our oversight in this area is 

provided at Group Executive Committee 
level by the Group’s ESG sponsor, Jonathan 
Oliver, Group Director of Communications, 
who has responsibility for our corporate 
responsibility strategy and activities more 
broadly. The Board approves the Group’s 
annual ESG Report, which is also reviewed 
by the Group Audit Committee and Group 
Disclosure Committee. We are in the 
process of refreshing our enterprise‑wide 
assessment of climate‑related risks, while 
also establishing the internal capabilities 
needed to make enhanced climate‑related 
financial disclosures in future reporting 
periods, considering the geographical and 
asset class breadth of our investment 
activities.

Managing our direct 
environmental impact
Managing the climate‑related risks facing 
our business is crucial to creating long‑term 
value for our customers, shareholders and 
the communities of which we are part. 
As an occupier of approximately 400 
properties worldwide, we recognise the 
importance of our own internal 
environmental targets and decarbonisation 
goals in reducing our direct footprint. In 
2017, we decreased our absolute 
greenhouse gas (GHG) emissions (scope 1 
and 2) from our occupied estate and 
company‑owned vehicles by 5 per cent 
to 70,723 tCO2e (2016: 74,315 tCO2e). 
This was driven by consolidation of our 
property portfolio and continued 
investment in energy efficiency initiatives 
through our mechanical and electrical life 
cycle replacement programmes to ensure 
that we occupy efficient buildings. When 
normalised against net lettable floor area, 
our GHG emissions efficiency metric 
improved by 2 per cent to 148 kgCO2e/m2 
in 2017 (2016: 151 kgCO2e/m2).

Prudential Group  
Scope 1 and 2 GHG Emissions
tCO2e

37,536

71,104

14,893

74,315

15,035

70,723

2015

2016

2017

 Investment Estate
 Occupied Estate

www.prudential.co.uk 

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Adding more to life:  
Jackson, a star performer
In 2017, Jackson were awarded a U.S. Environmental 
Protection Agency (EPA) Energy Star for a second building  
on our Lansing campus, demonstrating superior energy 
efficiency. Commercial buildings that earn EPA’s Energy Star 
certification use an average of 35 per cent less energy than 
typical buildings. Our new building, 8 Corporate Way, 
received an Energy Star score of 93 placing it in the top 
10 per cent of all similar facilities nationwide. 
To earn the Energy Star certification, Jackson created a 
five‑year energy plan  that included the installation of new 
mechanical and electrical building controls to enhance 
monitoring and control of all systems, improving comfort and 
efficiency along with the advanced lighting controls to with 
occupancy sensors and daylight harvesting to maximise the 
use of natural light. 
Jackson received honourable mention for best commercial 
project in Michigan State at the 2017 Governor’s Energy 
Excellence Awards. As one of the largest companies in the 
Greater Lansing area, Jackson’s commitment to energy 
efficiency and environmental conservation sets a positive 
example for other local companies and organisations and 
helps bring awareness to this important topic.

We improved our CDP Climate Change 
disclosure and were awarded a 
‘Leadership’ ranking of A‑ (2016: B) and in 
ClimateWise, the insurance sector climate 
initiative managed by the Cambridge 
Institute for Sustainability Leadership, we 
improved our score, achieving 71 per cent 
(2016: 60 per cent). Our performance in 
ClimateWise against six core principles is 
independently audited by PwC. 

We continue to develop our energy and 
environmental management strategies, 
14 per cent of our global electricity 
consumption is now renewably sourced. 
In the UK, we successfully transitioned our 
environmental management system to 
ISO 14001:2015 and renewed our focus on 
waste and recycling by collecting our waste 
coffee grounds for energy recovery by 
conversion into biofuel. We are also rolling 
out advanced energy analytics software 
across our largest UK properties following 
a successful trial. In the US, we continue to 
demonstrate superior energy efficiency 
with an Energy Star score of 93 for our new 
corporate office in Lansing, placing it in the 
top 10 per cent of all similar facilities 
nationwide. In Asia we have developed an 
environmental management framework to 
review current site performance and 
identify opportunities for energy and water 
efficiency improvements for our most 
significant buildings. 

M&G Real Estate, part of M&G Prudential, 
has an approach to responsible property 
investment that enables it to manage and 
respond to the growing range of 
environmental and social issues that can 
impact property values. It continues to 
decarbonise its property estate through 
continued LED lighting rollout and its first 
UK solar photovoltaic installation, covering 
an area of 3,800 m2, equivalent to 15 tennis 
courts. It is anticipated the system will 
generate enough electricity annually to 
power the equivalent of 68 average UK 
households and save 165 tonnes of carbon 
dioxide. M&G Real Estate’s progress can 
be found in its annual Responsible Property 
Investment report at www.mandg.co.uk/
institutions/realestate/responsible‑
investing/

Further detail on our environmental 
performance throughout 2017 is available 
online and will be published in our 2017 
ESG Report later in 2018, including 
performance against our global 
environmental targets framework. 

Prudential plc – greenhouse gas 
emissions statement
We have compiled our global GHG 
emissions in accordance with the 
Companies Act 2006 (Strategic and 
Directors’ Reports) Regulations 2013. 
GHG emissions are broken down into three 
scopes; we have included full reporting for 
Scope 1 and 2, and select Scope 3 
reporting as best practice.

Scope 1 emissions are our direct emissions 
from the combustion of fuel, fugitive 
emissions and company owned vehicles. 
Scope 2 emissions cover our indirect 
emissions from the purchase of electricity, 
heating and cooling. We have reported our 
Scope 2 emissions using both the location 
and market‑based methods in line with the 
GHG Protocol Scope 2 Guidance. Our 
Scope 3 footprint includes UK booked 
business travel, global water consumption 
and waste generated from our investment 
properties with operational control, UK 
and US occupied properties. We continue 
to work with our Business Units to review 
the extent of our Scope 3 reporting and 
increase coverage where practicable. 

Please refer to our Basis of Reporting and 
supplementary reporting online for further 
detail on our methodology, reported 
consumption and drivers of variation. 

78  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Emissions source (tCO2e)
Scope 1

Scope 2 – Location‑based

Occupied

Investments

Occupied

Investments

Scope 2 – Market‑based (supplier and residual mix)

Occupied

Scope 3

Scope 1 and Scope 2*

Total Scope 1 and 2*

Total Scope 1, 2 and 3*

Carbon intensity* 

Investments

Group

Occupied

Investments

Group

Group

kg CO2e per m2 – Scope 1 and 2 only 
kg CO2e per employee – Scope 1 and 2 only 
kg CO2e per m2 – Scope 1, 2 and 3

Group

Group

Group

* Note that when reporting Group totals, the market‑based emission are used.

2016

% Change

2017

10,498

7,703

59,227

18,751

60,225

7,332

15,313

70,723

15,035

85,758

10,2331

7,8141

62,413

21,3981

64,0822

7,0792

11,5801

74,315

14,893

89,208

101,071

100,788

3%

‑1%

‑5%

‑12%

‑6%

4%

32%

‑5%

1%

-4%

0%

2017

2016

% Change

31

3.4

 36 

34

3.8

 38 

-9%

-12%

-5%

Data notes

Reporting Period: 

Baseline year: 

Independent Assurance: 

1 October 2016 to 30 September 2017

1 October 2015 to 30 September 2016

Deloitte LLP has provided limited assurance over selected environmental 
metrics in accordance with the International Auditing and Assurance 
Standards Board’s (ISAE3000 (Revised)) international standard.

Consolidation (boundary) approach: 

Operational Control

Consistency with financial statements: 

The reporting period does not correspond with the Directors’ Report period 
(01 January 2017 to 31 December 2017) as it was brought forward by three 
months to improve the availability of invoice data and reduce reliance on 
estimated data. 

Prudential owns assets, which are held on its balance sheet in the financial 
statements, over which it does not have operational control. These are excluded 
from the data below. Assets not included on the balance sheet but held under 
an operating lease and where we have operational control are included. 

Emission factor: 

Scope 1 and 3 reporting uses the UK DEFRA 2017 GHG Conversion Factors. 

Scope 2 calculations use the IEA GHG 2017 Conversion Factors for location‑
based reporting. Market‑based reporting uses supplier emission factors for our 
UK REGO‑backed supply (Investment) and RE‑DISS factors where available. 

The Greenhouse Gas Protocol Corporate Accounting and Reporting Standard

Five per cent

Accounting methodology: 

Materiality threshold:

Notes
1  2016 figure restated as accurate data became available from suppliers. 
2  This figure has not been assured as not reported in 2016.

www.prudential.co.uk 

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Corporate responsibility review continued

Accountability and governance  
for corporate responsibility
The Board
The Board regularly reviews the Group’s 
corporate responsibility performance and 
scrutinises and approves the Group 
corporate responsibility report and 
strategy on an annual basis.

Local governance
We believe that CR is best managed on the 
ground by our people running the 
businesses. In M&G Prudential and 
Jackson there are governance committees 
in place – with senior management 
representation – that agree strategy and 
spend. In Asia, the Prudence Foundation 
has been established as a unified charitable 
platform to align and maximise the impact 
of community efforts across the region. 
The Prudence Foundation is governed by a 
statutory Board of Directors, under which a 
Board of Trustees operates as a decision‑
making forum, directing the management 
of the programmes in collaboration with 
our local markets, and ensuring that we 
maximise the value of our spend to local 
communities. 

The boards of each of our Material 
Subsidiaries consider updates on corporate 
responsibility activities and spend in their 
communities on an annual basis.

Code of Business Conduct
Consideration of environmental, social and 
community matters is integrated in our 
Code of Business Conduct. Our code is 
reviewed by the Board on an annual basis. 
Refer to page 76 for more information. 

Risk assessment
For more information on the risks facing 
our business see our Report on the risks 
facing our business and how these are 
managed on page 48. Further information 
on how we manage our material ESG issues 
and associated risks are provided in the 
‘Managing our material ESG issues’ section 
of the Corporate responsibility review on 
page 64.

Supply chain management
It is our policy to work in partnership with 
third parties whose values and standards 
are aligned with our Group Code of 
Business Conduct, aligned with the 
methods and practices of the Chartered 
Institute of Purchasing and Supply, an 
industry‑recognised body. 

Further information on our supply chain 
management and performance will be 
provided in our forthcoming 2017 ESG 
Report.

Strategic report approval by the  
Board of Directors
The strategic report set out on pages 9 to 80 
is approved by the Board of Directors.

Signed on behalf of the Board of Directors

Mike Wells 
Group Chief Executive 
14 March 2018

80  Prudential plc    Annual Report 2017 

www.prudential.co.uk

03

Governance   

Chairman’s introduction
Board of Directors
How we operate
Further information on Directors
Risk management and internal control
Committee reports
Statutory and regulatory disclosures
Additional information
Index to principal Directors’ report disclosures 

Page

82
83
88
98
99
101
120
121
122

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01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationChairman’s introduction
Robust and transparent governance 
supporting the delivery of our strategy

Dear Shareholder
This report provides an explanation 
of the Group’s governance 
arrangements and our activities 
in this area during 2017.

Good governance encourages decisions to 
be made in the best interests of the 
business, taking account of the views 
of stakeholders. We aim to achieve this 
through a responsive governance 
framework that supports and challenges 
our executives’ decision making. 

Effective leadership
As Chairman, one of my priorities is how 
we as a Board can improve and work 
together even more effectively. The Board 
undertakes an annual review of its 
performance, both collectively and as 
individuals and uses the outcomes of these 
reviews to drive improvements over the 
coming year. The actions taken by the 
Board in 2017 to address the 
recommendations of the 2016 review are 
set out on pages 93 and 94. An external 
independent evaluation was conducted at 
the end of 2017 in order to provide 
shareholders with further comfort that the 
Board continues to operate effectively. 
Details of the 2017 review can be found on 
page 94 and I was pleased that the review 
concluded that the Board’s strengths 
included “strong leadership in a collegiate 
and constructive environment”, “effective 
use of time and materials”, and “strong risk 
and control oversight”. 

2017 has seen a refresh of the Board in 
both Non‑executive and Executive roles. 
The changes to the Board have highlighted 
the strength of our succession planning 
activities which have allowed us to 
successfully navigate a number of changes 
without disruption. This planning has 
enabled us to recruit very high calibre 
candidates to the Board, with diverse skills 
and expertise. Succession planning has 
therefore been a particular area of focus 
during the year and we continue to keep 
this under active review. The activities of 
the Nomination & Governance Committee 
in this respect are set out on pages 101 to 
104 and all changes to the Board are set out 
on page 83 of this report. I would like to 
express my thanks once again for the 
contributions made by Ann Godbehere, 
Penny James and Tony Wilkey during their 
tenures and to welcome Mark FitzPatrick, 
James Turner and Tom Watjen to the 
Board.  

Risk and internal controls
Fundamental to demonstrating good 
governance and stewardship is having in 
place processes to allow the Board to make 
a robust assessment of the risks facing our 
business and those internal controls used 
to mitigate them. Details of our approach to 
internal controls and risk management are 
set out on pages 99 to 100. The Audit 
Committee report on pages 105 to 114 
describes how the Committee monitors the 
effectiveness of the internal control and 
risk management systems and the Risk 
Committee report on pages  115 to 119  
sets out how that Committee has 
considered the Group’s risk appetite.

Culture
I continue to believe that tone is set from the 
top and the Board and senior management 
must therefore exhibit the behaviours 
expected throughout the Group. Individual 
businesses are also shaping culture locally, 
contributing to our shared values. Under my 
stewardship, our international volunteering 
programme, Chairman’s Challenge, has 
grown significantly and over 8,000 
colleagues offered their time and skills to 
supporting the community in 2017.

The Board has set itself an objective for 
the Group to develop a framework for a 
measurable, definable culture. As part of 
this, a risk culture survey was developed by 
the Risk Committee covering all businesses. 
The Board will continue to build on this in 
2018, bringing together the many strands 
of initiatives around the Group. 

In December, the Board approved an 
updated Group Code of Conduct which 
introduced standards of business conduct. 
This clarifies expectations over employee 
behaviour and seeks to ensure employees 
understand the individual obligations that 
the Group imposes on them through our 
policies, including financial crime 
prevention, conflicts of interest, information 
security and securities dealing, public 
communications and social media, people 
related policies and confidential reporting. 

Strategic projects
In 2017, the Board considered a number of 
strategic projects. Most notably, we 
announced in August 2017 our intention to 
merge our UK asset manager, M&G, and 
our UK life insurance business to form 
M&G Prudential. The combined business 
manages over £330 billion in assets for 
more than six million customers. Further 
details of the merger are set out in the 
Strategic report on pages 10 to 80. From a 
governance perspective, the Board and 
Audit Committee spent significant time 
considering the benefits of the transaction 

for shareholders and customers and the 
impact on our wider stakeholders.

During the year we also announced the 
sale of our broker‑dealer network in the 
US, which was owned by our subsidiary 
National Planning Holdings Inc. and 
consisted of INVEST Financial Corporation, 
Investment Centres of America, Inc, 
National Planning Corporation and SII 
Investments, Inc., to LPL Financial LLC. This 
allows us to focus on our primary strategy 
in North America of being the leading 
manufacturer of retirement products. 

Looking after our stakeholders 
The Board continues to be aware of the 
impact of its decisions on all of our 
stakeholders. Feedback we receive from 
engaging with stakeholders helps us to 
devise and manage policies and processes.  

In 2017, the Group published its first 
environmental, social and governance 
(ESG) report which gave a detailed account 
of our approach to ESG matters. That 
report explains that while serving our 
customers is at the centre of our business, 
we approach other stakeholders with the 
same sense of responsibility and 
commitment, from our suppliers and 
employees to the wider communities in 
which we operate. We expect to publish 
our next ESG report in May 2018.

Looking forward
On the governance front, of key interest 
will be the changes proposed to the UK 
Corporate Governance Code, which are 
set to include a range of new requirements 
for both behaviour and reporting. Once in 
place, the Board and its Committees will 
consider how any changes will affect the 
way we work.

On a regulatory level, the impact of 
International Financial Reporting Standard 
17 (IFRS 17) on the Group will be further 
assessed following work already undertaken 
by the Board and Audit Committee.

I hope that this report and the reports of my 
fellow Committee Chairs will demonstrate 
to you the work we have undertaken over 
the course of the year as well as the 
tangible and positive impact this has had 
on our business. 

Paul Manduca 
Chairman

82  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Board of Directors

Chairman

NG

Paul Manduca 
Chairman

Appointment: October 2010
Age: 66

Chief Executive

Michael Wells 
Group Chief Executive

Appointment: January 2011
Age: 57

Key to Committee membership

  Chair

Au

  Audit

Re

  Remuneration

Ri

  Risk

NG

  Nomination & Governance

Relevant skills and experience
Paul has held a number of senior leadership 
roles. Notable appointments include serving 
as chairman of the Association of Investment 
Companies (1991 to 1993), acting as founding 
CEO of Threadneedle Asset Management 
Limited (1994 to 1999), directorships of Eagle 
Star and Allied Dunbar, holding the offices of 
European CEO of Deutsche Asset Management 
(2002 to 2005), global CEO of Rothschild Asset 
Management (1999 to 2002), chairman of 
Bridgewell Group plc and a director of Henderson 
Smaller Companies Investment Trust plc. 

Other previous appointments include the 
chairmanship of Aon UK Limited and JPM 
European Smaller Companies Investment Trust 
Plc. From September 2005 until March 2011, 
Paul was a non‑executive director of Wm 
Morrison Supermarkets Plc, including as senior 
independent director, audit committee chairman 
and remuneration committee chairman. He was 
also a non‑executive director and audit committee 
chairman of KazMunaiGas Exploration & 
Production until the end of September 2012.

During 2017, Paul stepped down as chairman 
and a member of the board of Henderson 
Diversified Income Limited with effect from 
26 April and was appointed to the board of 
RateSetter (Retail Money Market Limited) with 
effect from 1 June and as chairman from 17 July.

Paul initially joined the Board in October 2010 
as the Senior Independent Director and member 
of the Audit and Remuneration Committees, 
roles he held until his appointment as Chairman 
in July 2012. On becoming Chairman, Paul was 
also appointed Chair of the Nomination & 
Governance Committee, having been a member 
of the Committee since January 2011. 

Other appointments 
 — Securities Institute
 — RateSetter (Retail Money Market Limited) 

(chairman)

 — Templeton Emerging Markets Investment 

Trust (TEMIT) (chairman)
 — TheCityUK advisory council 

Relevant skills and experience
Mike has more than three decades’ experience 
in insurance and retirement services, having 
started his career at the US brokerage house 
Dean Witter, before going on to become a 
managing director at Smith Barney Shearson. 

During his leadership of Jackson, Mike was 
responsible for the development of Jackson’s 
market‑leading range of retirement solutions. 
He was also part of the Jackson teams that 
purchased and successfully integrated a savings 
institute and two life companies.

Mike joined the Prudential Group in 1995 
and became Chief Operating Officer and 
Vice‑Chairman of Jackson in 2003. In 2011, 
he was appointed President and Chief 
Executive Officer of Jackson, and joined 
the Board of Prudential. 

Mike joined the Board in 2011 and was 
appointed Group Chief Executive in June 2015. 

Board changes
Non-executive Directors
Ann Godbehere retired from the Board at the 
conclusion of the Annual General Meeting 
held on 18 May 2017.

David Law succeeded Ms Godbehere as 
Chair of the Audit Committee and became 
a member of the Risk Committee and the 
Nomination & Governance Committee with 
effect from 19 May 2017. Lord Turner was 
appointed a member of the Audit Committee 
with effect from 19 May 2017. 

Post year end, Alice Schroeder was appointed 
a member of the Risk Committee with effect 
from 1 March 2018. 

Executive Directors
Tony Wilkey stepped down as a member 
of the Board and as Chief Executive of 
Prudential Corporation Asia and Nic 
Nicandrou succeeded him in this position. 
Mark FitzPatrick was appointed to the Board 
to succeed Mr Nicandrou as Chief Financial 
Officer. The effective date for these changes 
was 17 July 2017. 

Tom Watjen was appointed to the Board and 
as a member of the Remuneration Committee 
with effect from 11 July 2017.

In August 2017, the Company announced its 
intention to merge its asset manager, M&G, 
and Prudential UK & Europe to form 

M&G Prudential. John Foley became 
Chief Executive of M&G Prudential and 
Anne Richards became Deputy Chief 
Executive of M&G Prudential (retaining her 
role as Chief Executive of M&G).   

Penny James stepped down from the Board 
and as Chief Risk Officer with effect from 
30 September 2017. James Turner was 
appointed as an Executive Director and as 
Group Chief Risk Officer with effect from 
1 March 2018. Pat Casey held the role of 
Group Chief Risk Officer on an interim basis 
until 1 March 2018. 

www.prudential.co.uk 

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Executive Directors

Mark FitzPatrick ca 
Chief Financial Officer

Appointment: July 2017 
Age: 49

Relevant skills and experience
Mark previously worked at Deloitte for 26 years, 
building his industry focus on insurance and 
investment management globally. During this 
time, Mark was Managing Partner for Clients 
and Markets, a member of the executive 
committee and a member of the board of 
Deloitte UK. He was a vice chairman of Deloitte 
for four years, leading the CFO Programme and 
developing the CFO Transition labs. Mark 
previously led the Insurance & Investment 
Management audit practice and the insurance 
industry practice. 

Mark joined the Board as an Executive Director 
and Chief Financial Officer in July 2017. 

Relevant skills and experience
John spent over 20 years at Hill Samuel & Co, 
where he worked in every division of the bank, 
culminating in senior roles in risk, capital markets 
and treasury of the combined TSB and Hill 
Samuel Bank. Before joining Prudential, John 
spent three years as general manager, global 
capital markets at National Australia Bank. 

John joined Prudential as Deputy Group 
Treasurer in 2000 and became Managing 
Director of Prudential Capital and Group 
Treasurer in 2001. During his career at 
Prudential, John has held the offices of Chief 

Executive of Prudential Capital, Group Chief 
Risk Officer, Group Investment Director and 
Chief Executive of Prudential UK & Europe. 

John first joined the Board in 2011 as Group 
Chief Risk Officer and was reappointed in 
January 2016, having stepped down during his 
time as Group Investment Director. 

In 2017, John’s role was expanded from Chief 
Executive of Prudential UK & Europe to Chief 
Executive of M&G Prudential, the Group’s 
combined UK asset management and savings 
and retirement solutions business.

John Foley 
Chief Executive of M&G Prudential

Appointment: January 2016 
Age: 61

Other appointments 
 — European Insurance CFO Forum (chairman)
 — CITIC‑Prudential Life Insurance Company 
Limited (a Prudential plc joint venture)

Relevant skills and experience
Nic started his career at PricewaterhouseCoopers 
(PwC). Before joining Prudential, he worked at 
Aviva, where he held a number of senior finance 
roles, including Norwich Union Life finance 
director and board member, Aviva group 
financial control director, Aviva group financial 
management and reporting director and CGNU 
group financial reporting director. 

In July 2017, Nic became Chief Executive of 
Prudential Corporation Asia having originally 
joined the Board in October 2009 as an 
Executive Director and Chief Financial Officer.

Nicolaos Nicandrou aca 
Chief Executive of Prudential 
Corporation Asia

Appointment: October 2009 
Age: 52

84  Prudential plc    Annual Report 2017 

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Key to Committee membership

  Chair

Au

  Audit

Re

  Remuneration

Ri

  Risk

NG

  Nomination & Governance

Relevant skills and experience
Anne became an analyst for Alliance Capital 
in 1992 and then moved into portfolio 
management roles at JP Morgan Investment 
Management and Mercury Asset Management. 
She joined the board of Edinburgh Fund 
Managers plc as chief investment officer and 
joint managing director in 2002 and continued in 
this role following Aberdeen Asset Management 
PLC’s acquisition of Edinburgh Fund Managers 
in 2003. Anne was chief investment officer and 
head of the EMEA region for Aberdeen Asset 
Management PLC, positions she held until 
February 2016.

Anne joined the Board in 2016 as an Executive 
Director and Chief Executive of M&G. She 
became Deputy Chief Executive of 
M&G Prudential in 2017 whilst remaining Chief 
Executive of M&G.

Other appointments 
 — Financial Services advisory board
 — CFA UK Advisory
 — Financial Conduct Authority practitioner 

panel (chair)

 — Standing Council on Europe
 — IBDE advisory board

Anne Richards 
Deputy Chief Executive of M&G Prudential 
and Chief Executive of M&G

Appointment: June 2016 
Age: 53

Other appointments 
 — International Insurance Society
 — American Council of Life Insurers

Relevant skills and experience
Before joining Prudential, Barry was president, 
accident & health worldwide for AIG Life 
Companies. He joined AIG in 1995 after having 
held senior positions at Pan‑American Life 
and Willis in the United States.

Barry joined the Board in 2006 as an Executive 
Director and the Chief Executive of Prudential 
Corporation Asia, leading Prudential’s Asian 
business through a period of major growth and 
development. 

Barry fulfilled this role until June 2015 when 
he became Chairman and Chief Executive  
of the North American Business Unit.

Barry Stowe 
Chairman and Chief Executive Officer 
of the North American Business Unit

Appointment: November 2006 
Age: 60

Executive Director appointment post year end

Relevant skills and experience
James led internal audit teams in UBS in both the 
UK and Switzerland. Prior to joining Prudential, 
James was the deputy head of compliance for 
Barclays plc. He also held a number of senior 
internal audit roles across the Barclays group, 
leading teams that covered the UK, the US, 
Western Europe, Africa and Asia retail and 
commercial banking activities. 

James joined Prudential in November 2010 as 
the Director of Group‑wide Internal Audit and 

was appointed Director of Group Finance in 
September 2015, with responsibility for delivery 
of the Group’s internal and external financial 
reporting, business planning, performance 
monitoring and capital and liquidity planning. 
He also led the development of the Group’s 
Solvency II internal model.

James joined the Board as an Executive Director 
and Group Chief Risk Officer in March 2018. 

Other appointments 
 — West Bromwich Building Society

James Turner fca 
Group Chief Risk Officer

Appointment: March 2018 
Age: 48

www.prudential.co.uk 

Annual Report 2017    Prudential plc  85

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Non-executive Directors

NG   Au   Re

The Hon. Philip Remnant cbe fca 
Senior Independent Director

Appointment: January 2013 
Age: 63

NG   Au   Ri

Sir Howard Davies

Appointment: October 2010 
Age: 67

NG   Au   Ri

David Law aca

Appointment: September 2015 
Age: 57

Ri

  Re

Kaikhushru Nargolwala fca

Appointment: January 2012 
Age: 67

Relevant skills and experience
Philip was a senior advisor at Credit Suisse and 
a vice chairman of Credit Suisse First Boston 
(CSFB) Europe and head of the UK Investment 
Banking Department. He was twice seconded 
to the role of director general of the Takeover 
Panel. Philip also served on the board of 
Northern Rock plc and as chairman of the 
Shareholder Executive. 

Philip joined the Board in January 2013 as a 
Non‑executive Director, as Senior Independent 
Director and as a member of each of the Audit 
Committee, the Remuneration Committee and 
the Nomination & Governance Committee. 

Relevant skills and experience
Sir Howard has a wealth of experience in the 
financial services industry, across the Civil 
Service, consultancy, asset management, 
regulatory and academia. Sir Howard was 
previously chairman of the Phoenix Group and 
an independent director of Morgan Stanley Inc.

Sir Howard joined the Board in October 2010 as 
a Non‑executive Director and Chair of the Risk 
Committee. He joined the Audit Committee in 
November 2010 and the Nomination & 
Governance Committee in July 2012.

Relevant skills and experience
David was the Global Leader of 
PricewaterhouseCoopers (PwC)  
insurance practice, a partner in PwC’s UK firm, 
and worked as the lead audit partner for 
multi‑national insurance companies until his 
retirement in 2015. David has also been 
responsible for PwC’s insurance and investment 
management assurance practice in London 
and the firm’s Scottish assurance division.

David joined the Board in September 2015 as a 
Non‑executive Director and member of the 
Audit Committee. David was appointed Chair of 
the Audit Committee and a member of the Risk 
Committee and of the Nomination & 
Governance Committee in May 2017. 

Relevant skills and experience
Kai spent 19 years at Bank of America and was 
based in Hong Kong in roles as group executive 
vice president and head of the Asia Wholesale 
Banking Group during 1990 to 1995. He spent 
10 years working for Standard Chartered PLC 
in Singapore as group executive director 
responsible for Asia Governance and Risk 
during 1998 to 2007. Kai was chief executive 
officer of the Asia Pacific Region of 
Credit Suisse AG during 2008 to 2010 
and now serves as director and chairman 
of their remuneration committee. 

Other appointments 
 — City of London Investment Trust (chairman)
 — M&G Group Limited (Prudential plc 

subsidiary) (chairman)

 — Severn Trent plc
 — Takeover Panel
 — UK Financial Investments Limited

Other appointments 
 — China Banking Regulatory Commission 

international advisory board 

 — China Securities Regulatory Commission 
international advisory board (chairman)
 — Institut d’Études Politiques (Sciences Po)
 — Millennium LLC regulatory advisory board
 — Royal Bank of Scotland (chairman)

Other appointments 
 — L&F Holdings Limited (CEO) and its 

subsidiaries (the professional indemnity 
captive insurance group that serves the 
PwC network and its member firms)

Kai has served on a number of other boards, 
including Singapore Telecommunications and 
Tate and Lyle plc. 

Kai joined the Board in January 2012  as a 
Non‑executive Director and member of the 
Remuneration and Risk Committees.

Other appointments 
 — Clifford Capital Pte. Ltd (chair)
 — Credit Suisse Group AG
 — Duke‑NUS Medical School (chairman) 
 — Prudential Corporation Asia Limited 
(Prudential plc subsidiary) (chairman)

 — PSA International Pte Ltd

86  Prudential plc    Annual Report 2017 

www.prudential.co.uk

  
 
Key to Committee membership

  Chair

Au

  Audit

Re

  Remuneration

Ri

  Risk

NG

  Nomination & Governance

Other appointments 
 — Jardine Matheson Holdings (and other 
Jardine Matheson group companies) 

 — Schindler Holding Limited
 — Shui On Land Limited
 — The Hong Kong‑APEC trade policy study 

group (chairman)

 — UK‑ASEAN Business Council 
 — Vitasoy International Holdings Limited

Re   NG

Anthony Nightingale cmg sbs jp

Appointment: June 2013 
Age: 70

Relevant skills and experience
Anthony spent his career in Asia, where he 
joined the Jardine Matheson Group in 1969, 
holding a number of senior positions before 
joining the board of Jardine Matheson Holdings 
in 1994. He was managing director of the 
Jardine Matheson Group from 2006 to 2012.

Anthony joined the Board in June 2013 as a 
Non‑executive Director and member of the 
Remuneration Committee. He became Chair of 
the Remuneration Committee and a member of 
the Nomination & Governance Committee in 
May 2015. 

Ri

  Au

Relevant skills and experience
Alice began her career as a qualified accountant 
at Ernst & Young. She joined the Financial 
Accounting Standards Board as a manager 
in 1991, overseeing the issuance of several 
significant insurance accounting standards. 

From 1993, she led teams of analysts specialising 
in property‑casualty insurance as a managing 
director at CIBS Oppenheimer, PaineWebber 
(now UBS) and Morgan Stanley. Alice was also 
an independent board member of the Cetera 
Financial Group. 

Alice joined the Board in June 2013  as a 
Non‑executive Director and member of the 
Audit Committee. She became a member of the 
Risk Committee in March 2018.

Other appointments 
 — Bank of America Merrill Lynch International
 — Showfer Media LLC (formerly WebTuner 

Corp) (chair)

Alice Schroeder

Appointment: June 2013 
Age: 61

Au   Ri

Relevant skills and experience
Lord Turner began his career with McKinsey 
& Co, advising companies across a range of 
industries. 

Lord Turner joined the Board in September 2015  
as a Non‑executive Director and member of the 
Risk Committee. He became a member of the 
Audit Committee in May 2017.

He served as director‑general of the 
Confederation of British Industry, vice‑chairman 
of Merrill Lynch Europe, chairman of the 
Pensions Commission and as a non‑executive 
director of Standard Chartered Bank. 

Lord Turner was chairman of the UK’s Financial 
Services Authority, a member of the 
international Financial Stability Board and a 
non‑executive director of the Bank of England.

Other appointments 
 — Chubb Europe (chairman)
 — Energy Transition Commission (chairman)
 — House of Lords crossbench member 

(from 2005)

 — Institute for New Economic Thinking 

(chairman)

 — London School of Economics and Cass 
Business School (visiting professor)

 — OakNorth Bank (advisor)

Lord Turner frs

Appointment: September 2015 
Age: 62

Re

Relevant skills and experience
Tom started his career at Aetna Life and 
Casualty before joining Conning & Company, 
an investment and asset management provider, 
where he became partner in the capital markets 
and venture capital division. 

A key architect of Provident’s merger with Unum 
in 1999, Tom was appointed president and chief 
executive officer of the renamed Unum Group 
in 2003, a role he held for 12 years before 
becoming non‑executive chairman until his 
retirement in May 2017. 

He joined Morgan Stanley in 1987 as a managing 
director in its insurance practice and in 1994, 
was appointed executive vice president and 
chief financial officer of Provident Companies Inc. 

Tom joined the Board in July 2017 as a 
Non‑executive Director and member of the 
Remuneration Committee.

Other appointments 
 — SunTrust Banks, Inc

Thomas Watjen 

Appointment: July 2017 
Age: 63

www.prudential.co.uk 

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Corporate governance codes – 
statement of compliance
The Company has dual primary listings in 
London (premium listing) and Hong Kong 
and has therefore adopted a governance 
structure based on the UK and Hong Kong 
Corporate Governance Codes. 

The Board confirms that, for the year under 
review, the Company has complied with 
all the principles and provisions of those 
Codes other than the provision of the 
Hong Kong Corporate Governance Code 
set out below.

A narrative description of how the 
Company has complied is set out in the 
following pages and in the Directors’ 
remuneration report. 

The Company does not comply with 
provision B.1.2(d) of the Hong Kong 
Corporate Governance Code which 
requires companies, on a comply or explain 
basis, to have a remuneration committee 
which makes recommendations to a main 
board on the remuneration of non‑
executive directors. This provision is not 
compatible with supporting provision 
D.2.3 of the UK Corporate Governance 
Code which recommends that the board 
determines the remuneration of non‑
executive directors. Prudential has chosen 
to adopt a practice in line with the 
recommendations of the UK Corporate 
Governance Code.

The Executive Directors are the senior 
management population for the purposes 
of the Hong Kong Listing Rules. 

The UK Corporate Governance Code 
is available from: www.frc.org.uk
The HK Corporate Governance Code 
is available from: www.hkex.com.hk

How the Board leads the Group
The Group is headed by a Board which 
the Chairman is responsible for leading. 
The Board is currently made up of 16 
Directors, of which a majority, excluding 
the Chairman, are independent Non‑
executive Directors. Biographical details 
of each of the Directors can be found on 
pages 83 to 87 and further details of the 
roles of the Chairman, Group Chief 
Executive, Senior Independent Director, 
Committee Chairs and the Non‑executive 
Directors can be found on pages 89 
and 90. 

The Board is collectively responsible to 
shareholders for the success of the 
business through:

 — The delivery of sustainable value to 

shareholders;

The content of the Manual is reviewed 
regularly with significant changes reported 
to the relevant Board Committee, reflecting 
the developing nature of both the Group 
and the markets in which it operates.

 — Setting the Group’s strategy and overall 

risk appetite;

 — Providing leadership within a 

Material Subsidiary governance

Material Subsidiaries

framework of effective controls; and

Jackson National Life Insurance Company 

 — Monitoring management’s 

performance against strategic goals 
and ensuring sufficient resources are 
in place to achieve these goals.

Specific matters are reserved for decision 
by the Board, including: 

 — Determination of dividends;

 — Approval of strategic projects; 

 — Approval of the three‑year business 

and financial plan;

 — Approval of key financial reporting 

including the Group’s full and half yearly 
Report and Accounts; and

 — Responsibility for the system of internal 

control and risk management. 

In making decisions, the Board has regard 
to the balance of interests between all 
relevant stakeholders, including 
shareholders, employees, customers, 
regulators and the community.

Our governance framework 
The Group has established a governance 
framework for the business which is 
designed to promote appropriate 
behaviours across the Group. 

The governance framework outlines the 
key mechanisms through which the Group 
sets strategy, plans its objectives, monitors 
performance, considers risk management, 
holds business units to account for 
delivering on business plans and arranges 
governance. The Group Governance 
Manual (the Manual) sets out the policies 
and procedures by which the Group 
operates within this framework, taking into 
account relevant statutory, regulatory and 
governance matters.

Business units manage and report 
compliance with Group‑wide mandatory 
requirements set out in the Manual 
through their Governance, Risk 
Management and Internal Control – 
Annual Statement of Compliance 
attestations. This includes compliance with 
our risk management framework, details 
of which are set out on pages 99 and 100 
of this report.

M&G Group Limited 

Prudential Corporation Asia Limited 

The Prudential Assurance Company Limited 

Prudential has appointed independent 
non‑executive directors to the boards of 
its four Material Subsidiary entities within 
the Group. Each Material Subsidiary has a 
board of directors led by an independent 
chair and an audit committee and risk 
committee, composed entirely of 
independent non‑executives.

Dialogue between the Group Chair, Group 
Risk Committee Chair and Group Audit 
Committee Chair and their counterparts 
in the Material Subsidiaries provides an 
effective information flow. 

An externally facilitated evaluation of each 
Material Subsidiary board and their audit 
and risk committees was carried out by 
Lintstock Limited, a corporate advisory 
firm, which concluded that each of those 
boards and committees operated 
effectively during the year.

The Nomination & Governance Committee 
is responsible for oversight of governance 
arrangements for the Material Subsidiaries. 
The activities of the Nomination & 
Governance Committee during 2017 
is set out on pages 101 to 104. 

Regulatory environment
The Group’s business means it is subject 
to regulatory requirements and oversight. 
The Group’s primary regulator is the 
Prudential Regulatory Authority (PRA). 
We are also regulated by the Financial 
Conduct Authority in the UK and by other 
regulators worldwide. 

Interactions with our regulators shape our 
governance framework and the Chairman 
and Group Chief Executive play a leading 
role in representing the Group to regulators 
and ensuring our dialogue with them 
is constructive.

88  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Independent scrutiny  
of corporate social 
responsibility actions
As part of the Group’s focus on corporate 
responsibility, the Chairman has instructed the boards 
of our Material Subsidiaries to consider updates on 
corporate responsibility activities and spend in their 
communities on an annual basis. 
This initiative has added a layer of independent 
scrutiny and helped to ensure that those boards are 
close to the community and charitable activities of their 
business units. 

Board roles and governance

Chairman – Paul Manduca

The Chairman is responsible for the leadership and governance of the Board, ensuring its smooth and effective running 
in discharging its responsibilities to the Group’s stakeholders and managing Board business. 

Managing Board business
 — Responsible for setting the Board agenda, ensuring the 
right issues are brought to the Board’s attention through 
collaboration with the Group Chief Executive and the Group 
General Counsel and Company Secretary 

 — Facilitating open, honest and constructive debate among 
Directors. When chairing meetings, ensuring there is 
sufficient time to consider all topics, all views are heard and all 
Board members, and in particular Non‑executive Directors, 
have an opportunity to constructively challenge management

 — Meeting with Non‑executive Directors throughout the year. 
In 2017, the Chairman met with Non‑executive Directors 
without Executive Directors being present on three 
occasions 

 — Ensuring information brought to the Board is accurate, clear, 
timely and contains sufficient analysis appropriate to the 
scale and nature of the decisions to be made

 — Promoting effective reporting of Board Committee business 
at Board meetings through regular Committee Chair updates

Membership and composition of the Board
 — Leading the Nomination & Governance Committee in 
succession planning and the identification of potential 
candidates, having regard to the skills and experience the 
Board needs to fulfil its strategy, and making 
recommendations to the Board

 —  Considering the development needs of the Directors so that 
Directors continually update their skills and knowledge 
required to fulfil their duties, including the provision of a 
comprehensive induction for new Directors 

 — Maintaining an effective dialogue with the Non‑executive 
Directors to encourage engagement and maximise their 
contributions

Governance
 — Leading the Board’s determination of appropriate corporate 
governance and business values, including ethos, values and 
culture at Board level and throughout the Group

 — Working with the Group General Counsel and Company 

Secretary to ensure continued good governance

 — Acting as key contact for independent chairs of 

Material Subsidiaries

 — Meeting with the independent chairs of the Group’s Material 
Subsidiaries on a regular basis and reporting to the Board on 
the outcome of those meetings 

Relationship with the Group Chief Executive
 — Discussing broad strategic plans with the Group Chief 

Executive prior to submission to the Board 

 — Ensuring the Board is aware of the necessary resources to 

achieve the strategic plan

 — Providing support and advice to the Group Chief Executive

Representing the Group externally to shareholders and 
other stakeholders
 — Representing the Board externally at business, political and 

community level. Presenting the Group’s views and positions 
as determined by the Board

 — Playing a major role in the Group’s engagement with 

regulators

 — Balancing the interests of different categories of 

stakeholders, preserving an independent view and ensuring 
effective communication

 — Engaging in a programme of meetings with key shareholders 
throughout the year and reporting to the Board on the issues 
raised at those meetings

www.prudential.co.uk 

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Group Chief Executive – Mike Wells

Senior Independent Director – Philip Remnant

The Group Chief Executive leads the Executive Directors 
and senior executives and is responsible for the operational 
management of the Group on behalf of the Board on a 
day‑to‑day basis: 

The Senior Independent Director acts as an alternative 
conduit to the Board for shareholder concerns and leads the 
evaluation of the Chairman: 

 — Keeps in close contact with the Chairman and acts as 

 — Responsible for the implementation of Board decisions

sounding board for him

 — Establishes processes to ensure operations are compliant 

 — Leads the Non‑executive Directors in conducting the 

with regulatory requirements

Chairman’s annual evaluation

 — Sets policies, provides day‑to‑day leadership and makes 

 — Holds meetings with Non‑executive Directors without 

management being present, typically at least once a year to 
evaluate the performance of the Chairman 

 — Offers meetings to major shareholders to provide them 

with an additional communication point on request and is 
generally available to any shareholder to address concerns 
not resolved through normal channels 

decisions on matters affecting the operation, performance 
and strategy of the Group, seeking Board approval for 
matters reserved to the Board

 — Supported by the Group Executive Committee (GEC) 

which he chairs and which receives reports on 
performance and implementation of strategy for each 
business unit and discusses major projects and other 
activities related to the attainment of strategy

 — Chairs the Chief Executive’s Committee (CEC) meetings 

which are held weekly to review matters requiring approval 
under the Group’s framework of delegated authorities

 — Keeps in regular contact with the Chairman and briefs him 

on key issues

 — Meets with key regulators worldwide

Committee Chairs

Non-executive Directors

Each of the Committee Chairs is responsible for the effective 
operation of their respective Committees: 

 — Responsible for the leadership and governance of 

their Committee

All of the Non‑executive Directors are deemed to be 
independent and together have a wide range of experience 
used to attain the strategic aims of the Group through: 

 — Constructive and effective challenge 

 — Sets the agenda for Committee meetings

 — Scrutinising the performance of management in meeting 

 — Reports to the Board on the activities of each Committee 

meeting and the business considered, including, 
where appropriate, seeking Board approval for actions 
in accordance with the Committees’ terms of reference

 — Works with the Group General Counsel and Company 
Secretary to ensure the continued good governance of 
each Committee during the year

 — The Chairs of the Audit and Risk Committees act as key 
contact points for the independent chairs of the audit 
and risk committees of the Material Subsidiaries 

agreed goals and objectives 

 — Serving on at least one of the Board’s principal Committees 

 — Engaging with Executive Directors and management at 
Board and Committee meetings as well as at site visits, 
training sessions and on an informal basis

 — Taking part in one‑to‑one meetings with the 

Group Strategy team and participation in the annual 
Strategy Away Day 

90  Prudential plc    Annual Report 2017 

www.prudential.co.uk

The Board has established four principal Committees whose functions are summarised below.

Board

Nomination & 
Governance Committee

Audit  
Committee

Risk  
Committee

Remuneration 
Committee

Chair
Paul Manduca
 — Responsible for 

reviewing, maintaining 
and enhancing the 
balance of skills and 
experience on the 
Board in support of 
the Group’s strategic 
objectives

 — Maintains an effective 
framework for senior 
succession planning 
including at Board level

 — Recommends 

appointments to the 
Board and its principal 
Committees and 
appointments of 
non‑executive chairs 
to the boards of the 
Material Subsidiaries

 — Oversees the 

governance of Material 
Subsidiaries and the 
Group’s overall 
governance framework

 See Nomination 
& Governance 
Committee report on 
pages 101 to 104

Chair
David Law
 — Responsible for the 

integrity of the Group’s 
financial reporting, 
including scrutinising 
accounting policies

 — Monitors the 

effectiveness of internal 
control and risk 
management systems, 
including compliance 
arrangements
 — Monitors the 

effectiveness and 
objectivity of internal 
and external auditors
 — Approves the internal 

audit plan and 
recommends the 
appointment of the 
external auditor

Chair
Howard Davies
 — Leads on and oversees 
the Group’s overall risk 
appetite, risk tolerance 
and strategy 

 — Approves the Group’s 
risk management 
framework and 
monitors its 
effectiveness

 — Supports the Board 
and management 
in embedding and 
maintaining a 
supportive culture 
in relation to the 
management of risk 

 — Provides advice to 
the Remuneration 
Committee on 
risk management 
considerations to inform 
remuneration decisions

Chair
Anthony Nightingale
 — Recommends the 

Directors’ Remuneration 
Policy for approval 
by shareholders
 — Approves individual 

remuneration packages 
of the Chairman, the 
Executive Directors, 
other senior executives 
and the non‑executive 
directors of Material 
Subsidiaries

 — Determines the overall 
Remuneration Policy for 
the Group

 — Reviews the design and 
development of share 
plans and approves and 
assesses performance 
targets where applicable 

 See Audit Committee 
report on pages 105 
to 114

 See Risk Committee 
report on pages 115 
to 119

 See Remuneration 
Committee report on 
pages 124 to 157

Terms of reference for the principal Committees can be accessed at  
www.prudential.co.uk/investors/governance‑and‑policies/board‑committees‑terms‑of‑reference

www.prudential.co.uk 

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Key areas of focus – how the Board spent its time 
The Board held 10 meetings during 2017. In addition to those meetings set out in the table below, the Board held a separate three‑day 
strategy event in June. In addition to meetings, the Board receives monthly update reports from management.

Feb

Mar1

May

Jun

Jul

Aug

Sep

Nov

Dec

Strategy and implementation 

Approval and review of strategic priorities 

Strategic priorities monitoring

Approval of three year operating plan

Strategic projects2

Tax strategy reporting

Group Chief Executive’s report

Report from Committee Chairs

Audit

Nomination & Governance 

Remuneration 

Risk

Financial reporting and dividends

Chief Financial Officer’s performance report

Full year

Half year

Group Solvency II reporting

Business unit Chief Executive updates

Prudential Corporation Asia

North American business unit

M&G Prudential3

Risk, regulatory and compliance 

Regulatory and compliance updates

Chief Risk Officer’s report

Government relations

PRA relations 

Governance and stakeholders

Governance updates

Board evaluation and actions tracking

Succession planning 

Corporate responsibility reporting and ESG

Diversity and inclusion

Talent review

Non‑executive Directors’ fees

Feedback on investor meetings

Notes
1  The Board held two meetings in March 2017.
2  Strategic projects during the year included the merger of our business units M&G and Prudential UK & Europe, and the sale of our broker‑dealer network in the USA.
3  Prior to their merger in August 2017, M&G and Prudential UK & Europe reported to the Board separately.

92  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
 
Board and Committee meeting attendance throughout 2017 
Individual Directors’ attendance at meetings throughout the year is set out in the table below.

Board

Audit 
Committee

Nomination 
& Governance 
Committee

Remuneration 
Committee

Risk 
Committee

Joint Audit and 
Risk Committee 

General 
Meeting 

Number of meetings held

Chairman 
Paul Manduca

Executive Directors
Mike Wells
Mark FitzPatrick1
John Foley
Nic Nicandrou
Anne Richards
Barry Stowe
Executive Directors who stepped 

down during the year

Tony Wilkey2
Penny James3

Non-executive Directors
Philip Remnant
Howard Davies
David Law
Kai Nargolwala
Anthony Nightingale
Alice Schroeder
Lord Turner
Tom Watjen4
Non-executive Director who 

10

10

10
5/5
10
10
10
10

4/5
8/8

10
10
10
10
10
10
10
5/5

9

–

–
–
–
–
–
–

–
–

9
9
9
–
–
9
5/5
–

4

4

–
–
–
–
–
–

–
–

4
4
2/2
–
4
–
–
–

stepped down during the year 

Ann Godbehere5

4/ 4

4/ 4

2/ 2

Notes
1  Mark FitzPatrick joined the Board with effect from 17 July 2017.
2  Tony Wilkey stepped down from the Board with effect from 17 July 2017.
3  Penny James stepped down from the Board with effect from 30 September 2017.
4  Tom Watjen joined the Board with effect from 11 July 2017.
5  Ann Godbehere retired from the Board with effect from 18 May 2017.

6

–

–
–
–
–
–
–

–
–

6
–
–
6
6
–
–
2/2

–

6

–

–
–
–
–
–
–

–
–

–
6
3/3
6
–
–
6
–

3/3

1

–

–
–
–
–
–
–

–
–

1
1
1
1
–
1
1
–

 1

1

1

1
–
1
1
1
1

1
1

1
1
1
1
1
1
1
–

1

Full details of changes to the Board during the year can be found on page 83.

Board and Committee papers are usually provided one week in advance of a meeting. Where a Director is unable to attend a meeting, 
his or her views are canvassed in advance by the Chairman of that meeting where possible. 

Board effectiveness 
Actions during 2017
During the year, the action points that had 
been identified in the 2016 evaluation were 
addressed and the Board received an 
update on progress against those actions 
in September 2017 and February 2018. 

Subsidiary governance – the 2016 
review identified that ensuring good 
subsidiary governance was maintained 
was a continuing priority from 2015. 

 — Group Secretariat continued to monitor 
and support the regular interactions 
between the Chairman, Audit 
Committee Chair and Risk Committee 
Chair with their Material Subsidiary 
counterparts;

and to the Audit and Risk Committees 
as regular agenda items;

 — Subsidiary independent non‑executive 
directors and chairs, along with all 
Prudential Non‑executive Directors, 
were invited to a meeting at which the 
Executive team gave presentations on 
each business unit with a question and 
answer session. The sessions also 
provided the opportunity for the 
Prudential Board and subsidiary boards 
to spend time together in an informal 
setting; and

 — Group Secretariat continued its 

established quarterly ‘round table’ 
sessions with subsidiary counterparts 
to share governance best practices.

 — Reports of all material issues at 

subsidiary level were given to the Board 

Board agenda – the 2016 review noted 
that time spent at meetings should flex 

to reflect strategic priorities, with an 
increased focus on products and 
customers.

 — Agendas continued to be reviewed by 
the Chairman, Group Chief Executive 
and the Group General Counsel and 
Company Secretary, as well as other 
senior executives where appropriate;

 — The Board specifically debated at its 
July 2017 meeting, as part of a wider 
discussion on good governance, 
whether sufficient time was allowed for 
discussion and debate and concluded 
positively; and

 — The aspiration to create an information 

pack on products and markets for Board 
background information was developed 
into an app, which was trialled to the 
GEC in the first quarter of 2018.

www.prudential.co.uk 

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Senior employee focus – the 2016 
review noted the focus on rebuilding 
strength in senior management teams 
around the Group, following a number 
of successful internal promotions.

 — The Board met all members of the 

Prudential Corporation Asia executive 
committee as well as a number of senior  
Prudential Corporation Asia executives 
at its Jakarta sessions in April 2017. All 
members of the Prudential Indonesia 
executive committee also presented 
to the Board on this occasion; 

 — The Board held a two‑day session in 

Craigforth in September 2017 at which 
the M&G Prudential executive 
committee and senior executives 
gave business and strategy updates, 
including on the merger of the M&G 
and Prudential UK & Europe 
businesses;

 — The Board received reports from all 
business units at its meetings on key 
joiners and leavers; and

 — A number of senior executives below 
GEC level presented to each of the 
Audit Committee and Risk Committee 
on a regular basis during the year.

Remuneration – the 2016 review noted 
the growing complexity of remuneration 
across all UK‑listed companies and, over 
the course of 2017, the Board noted the 
increased governance focus in this area. 

 — A training session on remuneration was 
established for those Non‑executive 
Directors who do not serve on the 
Remuneration Committee, to discuss 
the Directors’ Remuneration Policy and 
broader market practice information. 
This took place in May 2017 and further 
sessions will be delivered on an 
as‑required basis; and

 — A specific and detailed induction 

was arranged for Mr Watjen on his 
appointment, given his role as a 
member of the Remuneration 
Committee.

2017 review and actions for 2018
The Board undertook an external 
evaluation of its performance and that of 
its Committees in 2017. The review was 
facilitated by Boardroom Review Limited, 
a consultancy which undertakes no other 
business for the Company. The external 
nature of the review met the provision of 
the UK Corporate Governance Code which 
requires external evaluations on no less 
than three‑yearly intervals.

The evaluation included interviews with 
all Board members and the Group General 
Counsel and Company Secretary, and 
attendance and observation by Dr Tracy 
Long at a number of Board and Committee 
meetings. Supporting materials to enhance 
the assessment team’s understanding of 
how the Board and its Committees operate 
were provided.

The findings were presented to the Board 
in December 2017 and a collective Board 
discussion to exchange ideas and agree 
priorities arising from the report took place. 

The report identified a number of strengths 
of the Board, including strong leadership 
from the Chairman and Group Chief 
Executive; a collegiate and constructive 
environment; effective use of time; high 
quality information flow; robust risk and 
control oversight; appropriate tone 
through the Remuneration Committee; 
attention to leadership development and 
effective shareholder communication.

Through the evaluation and subsequent 
discussion at the Board meeting in 
February 2018, the Board identified areas 
of particular focus and related actions:

Theme

Summary of actions

Creating 
the right 
environment 
for critical 
decision 
making

Highlighting 
culture on 
the agenda

Increasing 
the Board’s 
resilience

Spend additional time on 
site visits. Continue to hold 
Non‑executive Director only 
sessions on an as‑required 
basis

Provide further reports to the 
Board on culture in 2018 and 
mature the Group’s strategic 
objective to ‘develop a 
framework for a measurable, 
definable culture’

Continue to focus on gender 
and other diversity in all 
new Board appointments. 
Introduce a skills map to 
monitor experience and 
expertise more formally

Director evaluation
The performance during 2017 of the 
Non‑executive Directors and the Group 
Chief Executive was evaluated by the 
Chairman in individual meetings. Philip 
Remnant, the Senior Independent Director, 
led the Non‑executive Directors in a 
performance evaluation of the Chairman. 

Executive Directors are subject to regular 
review and the Group Chief Executive 
individually appraised the performance 
of each of the Executive Directors as part 
of the annual Group‑wide performance 
evaluation of all staff.

The outcome of these evaluations is 
reported to the Nomination & Governance 
Committee in February each year in order 
to inform the Committee’s recommendation 
that each Board member be put forward 
for re‑election by shareholders. 

Executive Director performance is also 
reviewed by the Remuneration Committee 
as part of its deliberations on bonus 
payments. 

94  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Building Directors’ knowledge
Induction – new Directors
On appointment, each new Director is provided with a comprehensive induction, tailored to reflect the experience of the individual and 
his or her position as a Non‑executive or Executive Director. 

Our two new Directors, Mr Watjen and Mr FitzPatrick each received a full induction to the business. 

A summary of the general topics covered, as well as the role specific topics on which they each received comprehensive briefings, are set 
out in the table below. 

General induction programme  
relevant to all new Directors

Role-specific induction programme  
for new Directors

Understanding  
our governance

Understanding  
our business

 — Tailored briefings with  
each business unit to  
gain a comprehensive 
understanding of each 
of their business models, 
product suites, pricing 
arrangements and 
governance structures 

 — Introductory meetings with 

all Group functions 

 — Comprehensive briefings on 
the regulatory environment 
in which the Group operates

 — Briefings on top risks and 

internal controls 

 — Meetings with the Chairman 
and Group Chief Executive 
separately 

 — Explanation of the Group’s 
strategy and business plan

 — Explanation of Prudential’s 

corporate structure,  
Board and Executive 
Committee structure

 — Briefings on Group 

governance framework and 
key policies

 — Training as needed on the 
rules and governance 
requirements of the London 
and Hong Kong Stock 
Exchanges and on fulfilling 
the statutory duties of 
a Director

Mark FitzPatrick

Tom Watjen

 — Tailored meetings with 
members of the Group 
Finance function 

 — Company financial reporting 
overview on key Group 
issues including US GAAP 
differences, IFRS Insurance 
Performance Management, 
IFRS contracts and tax 

 — Walkthrough of financial 
reporting disclosures 

 — Additional tailored support 
in his first role as Chief 
Financial Officer of a global 
financial services operation 

 — Human Resources‑specific 
induction provided by 
the Director of Human 
Resources, including an 
overview of Group Reward, 
current UK remuneration hot 
topics, and the role of the 
Remuneration Committee 
and business unit 
remuneration committees 

 — Meeting with the Chair of the 
Remuneration Committee to 
discuss the annual cycle of 
Committee work, its current 
focus and focus for 2018 
and beyond

Lord Turner received a detailed briefing 
from the Director of Group Finance on 
appointment to the Audit Committee. 

A full description of all Board and role 
changes during 2017 are set out on 
page 83.

Induction – role changes
Since Mr Nicandrou was appointed Chief 
Executive of Prudential Corporation Asia 
he has continued to deepen his knowledge 
of the Asia business with a tour of 
operations across each of the 14 markets 
in which Prudential Corporation Asia 
operates. As part of his visits, Mr 
Nicandrou spent time with senior 
management, staff and agents of both 
Prudential Corporation Asia’s Life and 
Eastspring operations. He held a regional 
conference to provide insights on the 
strategic direction of the business and to 
discuss opportunities to broaden 
distribution, simplify products and 
services, and the role of digital technology 
in upgrading the way the business engages 
and services its customers. He has also 
engaged extensively with regulators, 
government officials, existing and 
prospective partners and hosted a regional 
investor conference. 

Mr Law had been a member of the Audit 
Committee for almost two years at the 
time of his appointment as Chair, which 
provided him with detailed knowledge of 
its operations and he worked closely with 
the outgoing Chair to ensure a smooth 
transition. In addition Mr Law met with the 
Chief Financial Officer and other members 
of Group Finance, the Group‑wide Internal 
Audit Director, the Group Regulatory and 
Government Relations Director and the 
Director of Group Compliance in 
preparation for his role as Chair. Mr Law 
attended one of each of the Material 
Subsidiary audit committee meetings 
to gain a better understanding of their 
operations. He also met with the Group 
Chief Risk Officer and other members 
of Group Risk to prepare him for his role 
as a member of the Risk Committee. 

www.prudential.co.uk 

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Board site visits
Jakarta, Indonesia
All Board members made a site visit to the Group’s operations 
in Jakarta, Indonesia in March 2017. The visit included 
presentations from the Prudential Corporation Asia executive 
team on regional financial performance and an overview of 
the asset management and life businesses across Asia. 
This was followed by detailed presentations by the local 
Indonesian executive team focusing on agency, Sharia 
strategy, products, operations, compliance and risk 
management, brand and corporate social responsibility. 
The Board also attended an agency ‘Greater Together’ 
recognition event at the Kasablanca Hall with more than 
4,000 agents and visited an agency training centre and two 
agency offices in Menara 88 (PruVictory and PruFavor) which 
gave an opportunity to see the Group’s distribution in action. 

Craigforth, Scotland
All Board and GEC members visited the Group’s operations in 
Craigforth, Scotland in September 2017. The visit included 
presentations from the M&G Prudential executive team, 
which gave opportunity to demonstrate to the Board the 
activity that had taken place in merging the M&G and 
Prudential life businesses.
In addition, focus sessions were held to provide an in‑depth 
understanding of Prudential Savings & Retirement Solutions 
and M&G. These included sessions on the annuities business, 
the customer vision and strategy, distribution, investment 
management, transformation and culture.
As well as formal presentations, the Board visited different 
parts of the Craigforth site for demonstrations from 
employees on typical processing systems and technology 
innovation.

Continuing development 
of knowledge and skills
During 2017, the Board and its Committees 
received a number of technical and 
business updates as part of their scheduled 
meetings, providing information on 
external developments relevant to the 
Group and on particular products or 
operations. Below is an overview of how 
Directors are kept up to date: 

 — The Board holds an annual strategy 
session, which allows for detailed 
updates on each of the business units 
and deep dives on strategic direction 
and objectives for the Group;

 — The Board receives updates on brand 
and corporate responsibility activities, 
usually once a year;

 — The Board receives updates at each of 
its full Board meetings on corporate 
governance, political and regulatory 
developments, and the dynamics of 
equity and currency markets. In 2017, 
this included updates on the political 
environment, such as Brexit and tax 
reform in the USA. The Board also 
considered MiFID II, the General Data 
Protection Regulation, the Modern 
Slavery Act, and the review of the FRC’s 
UK Corporate Governance Code;

 — In December 2017, the Group ran 
a focused cyber training session 
for members of the Risk and Audit 
Committees, which was open to 
all Directors;

 — The Board reviews each business unit at 
least once a year and conducts periodic 
site visits as part of this. In 2017, the 
Board met in Jakarta, Indonesia and 
Craigforth, Scotland. Details of the 
activities undertaken on these visits 
are set out above;

 — The Board and the Risk Committee 
receive regular updates on market 
developments and key risks, including 
updates on Solvency II and cyber risk. 
The Risk Committee reviews top risks 
on an annual basis and deep dives into 
specific topics in response to the 
identification of key risks. This review 
covers the financial, operational and 
strategic risks, whilst also identifying 
and addressing business environment 
and insurance risks within the Group. 
The identification of such risks inform 
the risk reporting provided to the 
Committee and the Board;

 — The Audit Committee receives updates 
on developments affecting financial 
reporting and the role of audit 

committees generally. In 2017, this 
included updates on MiFID II, audit 
matters for consideration, and financial 
reporting disclosures as well as forward 
looking consideration for IFRS 17; and 

 — The Remuneration Committee receives 
updates on regulatory and governance 
developments affecting the Group’s 
remuneration arrangements. In 2017, 
these included the PRA’s guidance on 
Solvency II remuneration requirements, 
the Investment Association Principles 
of Remuneration, BEIS Corporate 
Governance reform concerning 
remuneration and gender pay 
gap reporting. 

Further information on the activities of the 
Board and its Committees can be found in 
the tables explaining how the Board and its 
Committees spent their time on pages 92, 
102, 107, 117 and 133.

All Directors have the opportunity to 
discuss their individual development needs 
as part of the annual Board effectiveness 
review and Directors are asked to provide 
a record of training received externally 
on an annual basis. All Directors have the 
right to obtain professional advice at 
Prudential’s expense.

96  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Shareholder engagement
As a major institutional investor, the Board 
recognises the importance of maintaining 
an appropriate level of two‑way 
communication with shareholders. 

Shareholder feedback and key issues  
from these meetings is communicated to 
the Board. Details of when feedback was 
discussed by the Board in 2017 can be 
found on page 92.

The Annual General Meeting is an 
opportunity for further shareholder 
engagement, for the Chairman to explain 
the Company’s progress and, along with 
other members of the Board, to answer 
any questions. All Directors then in office 
attended the 2017 Annual General Meeting. 

Details of the 2018 Annual General 
Meeting are available on  
www.prudential.co.uk/investors

A full programme of engagement with 
shareholders, potential investors and 
analysts, in the UK and overseas, is 
conducted each year by the Group Chief 
Executive and the Chief Financial Officer, 
led by the Investor Relations team. 
A conference for investors and analysts is 
held on a regular basis, including in‑depth 
business presentations and opportunities 
for attendees to meet with members of 
the Board and senior executives and an 
opportunity for the executive team to 
communicate progress and strategy 
outside of the financial reporting cycle. 
The most recent event was held in 
November 2017 and feedback was 
provided to the Board in December 2017.

The Group Chief Executive, Chief Financial 
Officer and Investor Relations team also 
attend major financial services conferences 
to present to and meet with the Company’s 
shareholders.

In 2017, as part of the investor relations 
programme, over 320 meetings were held 
with approximately 700 individual 
institutional investors in London, 
continental Europe, the USA and Asia. 

The Company holds an ongoing programme 
of regular contact with major shareholders, 
conducted by the Chairman, to discuss 
their views on the Company’s governance. 
The Senior Independent Director offers 
meetings to major shareholders as needed. 
Engagement with institutional investors on 
the Directors’ remuneration policy and 
implementation is led by the Remuneration 
Committee Chair. Other Non‑executive 
Directors are available to meet with major 
shareholders on request. 

Diversity
Given the global reach of the Group’s 
operations, and our business strategy and 
long‑term focus, the Board makes every 
effort to ensure it is able to recruit Directors 
from different backgrounds, with diverse 
experience, perspective and skills. This 
diversity not only contributes towards 
Board effectiveness but is essential for 
successfully delivering the strategy of an 
international Group.

This is reflected in our Group Diversity and 
Inclusion Policy which aims to provide 
equal opportunities to all who apply for and 
who perform work for our organisation – 
including our Directors – irrespective of 
sex, race, age, ethnic origin, educational, 
social and cultural background, marital 
status, pregnancy and maternity, civil 
partnership status, any gender 
reassignment, religion or belief, sexual 
orientation, disability, or part‑time/
fixed‑term work, and to ensure appropriate 
diversity of experience, skill sets and 
professional backgrounds.

The Board is committed to recruiting the 
best available talent and appointing the 
most appropriate candidate for each role 
while at the same time aiming for an 
appropriate diversity on the Board. The 
Nomination & Governance Committee 
takes into account the Group Diversity 
and Inclusion Policy when considering 
succession planning. Prudential has a 
preference for using suppliers recognised 
for their commitment to diversity. The 
Board considers that its diversity of 
experience, skill set and professional 
background has been increased as a result 
of Board level succession in 2017. 

The Board continues to commit to 
developing a robust and diverse talent 
pipeline and to increasing representation of 
women in senior positions in the Group and 
on the Board. As part of this commitment 
the Board may endorse relevant 
measurable objectives for increasing 
diversity. For example, in 2016 the Board 
decided to sign the HM Treasury Women 
in Finance Charter with an aim to achieve 
at least 30 per cent of women in senior 
management by the end of 2021 and in 
2017, all Executive Directors volunteered 
to mentor members from our senior 
management team of various ages, gender, 
educational and professional backgrounds. 
The Group also engaged in a number of 
targeted activities in support of our 
Diversity and Inclusion Policy, including 
awareness training of unconscious bias. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  97

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationFurther information on Directors

Information on a number of regulations and processes relevant to Directors, and how these are addressed 
by Prudential, is given below.

Area

Prudential’s approach

Rules governing 
appointment and 
removal 

 — The appointment and removal of Directors is governed by the provisions in the Articles of Association (the 

Articles), the UK Corporate Governance Code (the UK Code), the Hong Kong Corporate Governance Code 
(HK Code) as appended to the Hong Kong Listing Rules (the HK Listing Rules) and the Companies Act 2006.

Terms of 
appointment

 — Non‑executive Director tenure is shown on page 150. 

 — Non‑executive Directors are appointed for an initial term of three years, commencing with their election 

by shareholders. 

 — Subject to review by the Nomination & Governance Committee and re‑election by shareholders, it would be 

expected that Non‑executive Directors serve a second term of three years.

 — After six years, Non‑executive Directors may be appointed for a further year, up to a maximum of three years 

in total. Reappointment is subject to rigorous review as well as re‑election by shareholders.

 — The Directors’ remuneration report sets out the terms of the Non‑executive Directors’ letters of appointment 

on page 130 and the terms of Executive Directors’ service contracts on page 150.

Time 
commitment

 — At present, the average time commitment expected of a Non‑executive Director is 32.5 days per annum.  

In addition, all Non‑executive Directors currently serve on at least one of the Board’s principal Committees, 
which requires an additional commitment of time dependent on the Committee and role.  

 — On appointment, all Non‑executive Directors confirm they are able to devote sufficient time to the Group’s 

affairs to meet the demands of the role. 

 — All Non‑executive Directors are required to discuss any additional commitments which might impact the time 

which he or she is able to devote to their role with the Chairman prior to accepting.  

Independence

 — The independence of the Non‑executive Directors is determined by reference to the UK Code and HK Listing 

Rules as follows:

 – for the purposes of the UK Code, throughout the year, all Non‑executive Directors were considered by the 
Board to be independent in character and judgement and to have met the criteria for independence as set 
out in the UK Code; and

 – all the Non‑executive Directors were considered independent for the purposes of the HK Listing Rules, and 
each Non‑executive Director provides an annual confirmation of his or her independence as required under 
the HK Listing Rules. 

 — In accordance with US regulatory requirements, Prudential affirms annually that all members of the Audit 

Committee are independent within the meaning of the Sarbanes‑Oxley legislation.

 — Prudential is one of the UK’s largest institutional investors. The Board does not believe that this compromises 
the independence of those Non‑executive Directors who are on the boards of companies in which the Group 
has a shareholding. The Board also believes that such shareholdings should not preclude the Company from 
having the most appropriate and highest calibre Non‑executive Directors.

Audit Committee 
experience 

 — In relation to the provisions of the UK Corporate Governance Code and HK Listing Rules, the Board is satisfied 
that Mr Law has recent and relevant financial experience and that the Committee as a whole has competence 
relevant to the sectors in which the business operates. Full biographies of the Committee members including 
experience and professional qualifications, are set out on pages 86 and 87.

 — The Board has determined that Mr Law qualifies as the Audit Committee financial expert under the 

requirements of Form 20‑F. 

Indemnities

 — Subject to the provisions of the Companies Act 2006, the Company’s Articles permit the Directors and officers 

of the Company to be indemnified in respect of liabilities incurred as a result of their office.

 — Suitable insurance cover is in place in respect of legal action against directors and senior managers of 

companies within the Group.

 — Qualifying third‑party indemnity provisions are also available for the benefit of the Directors of the Company 

and certain other such persons, including certain directors of other companies within the Group.

 — Qualifying pension scheme indemnity provisions are also in place for the benefit of certain pension trustee 

directors within the Group. 

 — These indemnities were in force during 2017 and remain so.

Significant 
contracts

 — At no time during the year did any Director hold a material interest in any contract of significance with the 

Company or any subsidiary undertaking.

98  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Risk management and internal control

Risk management
A key component of the Manual is the 
Group Risk Framework, which requires all 
business units to establish processes for 
identifying, evaluating and managing the 
risks facing the business.

The Risk Committee is constituted by 
the Board for the purpose of assisting the 
Board in providing leadership, direction 
and oversight of the Group’s overall risk 
appetite, risk tolerance and strategy, and 
for monitoring the effectiveness of the risk 
management framework and adherence 
to the various risk policies. The  Risk 
Committee also has authority to review 
and approve changes made to the Group 
risk framework and risk policies, approve 
changes to risk limits within the overall 
Board approved risk appetite, approve the 
Group’s top risks, and oversee, and advise 
the Board, on the current and potential 
future risk exposures of the Group. Regular 
activities are detailed in the report on 
pages 115 to 119.

The Group’s risk governance 
arrangements, which support the  
Board, the Risk Committee and the Audit 
Committee, are based on the principles 
of the ‘three lines of defence’ model: risk 
taking and management, risk control and 
oversight, and independent assurance.

First line of defence 
(risk taking and management)
 — Takes and manages risk exposures 

in accordance with the risk appetite, 
mandate and limits set by the Board;

 — Identifies and reports the risks that the 
Group is exposed to, and those that 
are emerging;

 — Promptly escalates any limit breaches 
or any violations of risk management 
policies, mandates or instructions;

 — Identifies and promptly escalates 

significant emerging risk issues; and

 — Manages the business to ensure full 
compliance with the Group risk 
management framework as set out in 
the Manual, which includes the Group 
Risk Framework and risk policies as well 
as approval requirements, among other 
requirements.

Second line of defence 
(risk control and oversight)
 — Assists the Board to formulate and then 
implement the approved risk appetite 
and limit framework, risk management 
plans, risk policies, risk reporting and 
risk identification processes; and

 — Reviews and assesses the risk‑taking 
activities of the first line of defence, 
where appropriate challenging the 
actions being taken to manage and 
control risks and approving any 
significant changes to the controls 
in place. 

Third line of defence 
(independent assurance)
 — Provides independent assurance  
on the design, effectiveness and 
implementation of the overall system 
of internal control, including risk 
management and compliance.

Formal review of controls
A formal evaluation of the systems of 
internal control and risk management is 
carried out at least annually. The report is 
considered by the Audit Committee and 
Risk Committee prior to the Board reaching 
a conclusion on the effectiveness of the 
systems in place. This evaluation takes 
place prior to the publication of the 
Annual Report.

As part of the evaluation, the Chief 
Executive and Chief Financial Officer of 
each business unit, including Group 
Head Office, certify compliance with the 
Group’s governance policies and the risk 
management and internal control 
requirements. The Group Risk function 
facilitates a review of the matters identified 
by this certification process. This includes 
the assessment of any risk and control 
issues reported during the year, risk and 
control matters identified and reported by 
the other Group oversight functions and 
the findings from the reviews undertaken 
by Group‑wide Internal Audit, which 
carries out risk‑based audit plans across 
the Group. Issues arising from any external 
regulatory engagement are also taken 
into account.

The Board is responsible for ensuring that 
an appropriate and effective system of 
internal control and risk management is 
in place across the Group. The framework 
of risk management and internal controls 
centres on clear delegated authorities to 
ensure Board oversight and control of 
important decisions. The framework is 
underpinned by the Group Code of 
Business Conduct, which sets out the 
ethical standards the Board requires of 
itself, employees, agents and others 
working in the Group. The framework is 
designed to manage rather than eliminate 
the risk of failure to achieve business 
objectives, and can only provide 
reasonable and not absolute assurance 
against material misstatement or loss.

Internal control
The Group Governance Manual (the 
Manual) sets out delegated authorities 
and establishes the requirements for 
subsidiaries to seek approvals from or 
report to Group Head Office. Group‑wide 
standards are established through policies 
and other governance arrangements, 
which are also included in the Manual. 
Internal controls and processes, based on 
the provisions established in the Manual, 
are in place across the Group. These 
include controls for the preparation of 
financial reporting. The operation of 
these controls and processes facilitates 
the preparation of reliable financial 
reporting and the preparation of local 
and consolidated financial statements 
in accordance with the applicable 
accounting standards and requirements 
of the Sarbanes‑Oxley Act. These  
controls include certifications by the  
Chief Executive and Chief Financial  
Officer of each business unit regarding 
the accuracy of information provided 
for use in preparation of the Group’s 
consolidated financial reporting and the 
assurance work carried out in respect  
of US reporting requirements.

The Board has delegated authority to the 
Audit Committee to review the framework 
and effectiveness of the Group’s systems 
of internal control. The Audit Committee is 
supported in this responsibility by the 
assurance work carried out by Group‑wide 
Internal Audit and the work of the business 
unit audit committees, which oversee the 
effectiveness of controls in each respective 
business unit. Details of how the Audit 
Committee oversees the framework of 
controls and their effectiveness on an 
ongoing basis, is set out more fully in the 
report on pages 105 to 114.

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Board

Nomination 
& Governance 
Committee

Group Chief 
Executive

1st line 
of defence

Executives

Chief Executive 
Committee

Remuneration 
Committee

Risk
Committee

Audit
Committee

2nd line 
of defence

3rd line 
of defence

Group Executive 
Committee

Chief Financial 
Officer

Group Regulatory 
Director

Group Chief
Risk Officer

Balance Sheet & 
Capital Management 
Committee

Management

Group Executive 
Risk Committee

Technical 
Actuarial 
Committee

Group 
Security  
Committee

Group
Credit Risk 
Committee

Emerging 
Risk Assessment 
Committee

Solvency II 
Technical Oversight 
Committee

Group 
Information Security 
Committee

Group Finance

Group Compliance

Group Security

Group Risk

Group-wide 
Internal Audit

Key

  Board‑level committees 

  Executive personnel 

  Exec/Management committees 

  GHO functions 

  Direct reporting line 

  Regular communication and escalation 

The Board confirms that there is an ongoing 
process for identifying, evaluating and 
managing the significant risks faced by 
the Group, which has been in place 
throughout the period and up to the date 
of this report, and confirms that the system 
remains effective.

For the purposes of the effectiveness 
review, the Group has followed the FRC 
Guidance on Risk Management, Internal 
Control and Related Financial and Business 
Reporting. In line with this guidance, the 
certification provided above does not 
apply to certain material joint ventures 
where the Group does not exercise full 
management control. In these cases, the 
Group satisfies itself that suitable 
governance and risk management 
arrangements are in place to protect the 
Group’s interests. However, the relevant 
Group company which is party to the joint 
venture must, in respect of any services it 
provides in support of the joint venture, 
comply with the requirements of the 
Group’s internal governance framework.

Effectiveness of controls
In accordance with provision C.2.3 of the 
UK Corporate Governance Code and 
provision C.2.1 of the HK Corporate 
Governance Code, the Board reviewed 
the effectiveness and performance of the 
system of risk management and internal 
control during 2017. This review covered 
all material controls, including financial, 
operational and compliance controls, risk 
management systems and the adequacy 
of the resources, qualifications and 
experience of staff of the Group’s 
accounting, internal audit and financial 
reporting functions. The review identified 
a number of areas for improvement and 
the necessary actions have been or are 
being taken.

100  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Committee reports   

The principal Board Committees are the Nomination & Governance, Audit, Risk and 
Remuneration Committees. These Committees form a key element of the Group 
governance framework, providing effective independent oversight of the Group’s activities 
by the Non-executive Directors. 

Each Committee Chair provides an update to the Board of each Committee meeting, 
supported by a short written summary of the Committee business considered. 

Nomination & Governance 
Committee report
Dear Shareholder
The Board changes in 2017 have again 
demonstrated the effectiveness of our 
preparations for Board level succession. 
Full details of all Board changes during the 
year can be found on page 83.

The smooth transition of David Law as our 
new Audit Committee Chair, who also 
joined this Committee in May, and the 
appointment and induction of Tom Watjen 
has helped to refresh the Non‑executive 
roles on the Board. 

The move by Nic Nicandrou to become 
Chief Executive of Prudential Corporation 
Asia and the appointment of Mark 
FitzPatrick as Chief Financial Officer 
demonstrates both the effectiveness of our 
succession planning preparations and the 
ability of the Committee to recruit high 
calibre candidates with the appropriate 
skills and knowledge for our business. 

Having the right individuals in place in 
leadership roles is fundamental to the 
successful delivery of our strategy. The 
Board requires a diverse skill set which can 
be deployed across our Committees and 
businesses for the benefit of the Group and 
its stakeholders. 

Careful ongoing review and planning 
ensures that our Board continues to attract 
the high calibre individuals it requires and 
that there are no gaps in leadership. In 
2017, the Committee formalised its 
approach in this area by creating a skills 
map to support succession planning, which 
identifies sector‑specific and general 
operational competencies as well as 
geographic and business experience.

The retirement of Ann Godbehere, in May 
2017, at the end of nine years of service as a 
Non‑executive Director, and Penny James 
stepping down as an Executive Director 
and Group Chief Risk Officer in September 

2017, have impacted the Board’s gender 
diversity. The Committee has therefore 
committed to focus particularly on 
strengthening gender diversity, alongside 
diversity of skills, in its succession planning 
in 2018. 

The role of the Committee has grown since 
2016 when we took on responsibility for 
overseeing the governance arrangements 
in the Group. This includes the governance 
of our Material Subsidiaries, in order to 
ensure that those boards operate 
effectively and that their independent 
non‑executive directors can constructively 
challenge and monitor performance in 
those businesses. We have spent time as a 
Committee considering the composition 
and effectiveness of those boards, the 
processes around their risk and audit 
committees, and the tenure and succession 
of their non‑executives. 

Part of my role as Chair is to oversee the 
governance arrangements for this 
Committee. The Committee considered its 
terms of reference in November 2017, and 
in the preparation of this report I have 
considered the time commitment, number 
of meetings and skills and experiences 
required for Committee members.

As the Committee Chair, I also have the 
responsibility for ensuring the Committee 
runs effectively and makes the most of its 
meeting time. I encourage open debate 
and contributions from all Committee 
members. 

As part of the Board’s effectiveness review, 
described in more detail on pages 93 and 
94, the Committee was found to be 
operating effectively and given action 
points around developing its skills map and 
considering Committee membership, both 
of which are ongoing tasks. 

Paul Manduca
Chair of the Nomination & 
Governance Committee

Committee members 
 — Paul Manduca (Chair) 
 — Howard Davies
 — David Law (from May 2017)
 — Anthony Nightingale
 — Philip Remnant
 — Ann Godbehere (until May 2017)

Regular attendees
 — Group Chief Executive 
 — Group Human Resources Director 
 — Group General Counsel and 

Company Secretary 

Number of meetings in 2017: Four

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May

Jun

Nov

Committee reports continued

How the Committee spent its time during 2017

Year end matters, re-election and tenure

Review external positions, conflicts of interests and independence, time commitment,  
tenure and terms of appointment
Review performance of Chairman and Non‑executive Directors

Review relevant disclosures in the Annual Report and Accounts

Recommend election of Directors by shareholders

Succession planning, skills mapping and appointments

Chairman

Non‑executive Directors

Group Chief Executive

Executive Directors 

GEC composition

Governance

Membership review of principal Board Committees

Committee terms of reference 

Material Subsidiary governance

Subsidiary board composition, non‑executive succession planning and appointments 

Material Subsidiary committee attendance

Terms of reference for Material Subsidiary boards, chairs and committees

Material Subsidiary governance manual

Material Subsidiary board, chair and director evaluations

Key matters considered during the year

Matter considered

How the Committee addressed the matter

Succession planning

Throughout the year, the Committee kept succession plans for all Executive and Non‑executive 
Board roles under review. Succession plans are supported by the year end Board evaluation and 
individual performance evaluations. 

The Committee takes account of the size, structure and composition of the Board and its 
Committees, including existing knowledge, experience and diversity. In doing so, the Committee 
considers the Group’s strategic needs and anticipates future needs, skills and experience. The 
Committee is responsible for developing and periodically reviewing objectives established for the 
implementation of diversity on the Board and monitoring progress toward the achievements of 
those objectives. A description of the Group Diversity and Inclusion Policy is included on page 97. 
Following the departure of Ann Godbehere and Penny James in 2017, the Committee is focusing on 
gender diversity, alongside diversity of skills, in its succession planning in 2018. 

The Committee works with the Group Chief Executive and Group Human Resources Director to 
ensure that when a vacancy or a gap in the Board’s skills is identified, a role specification is prepared, 
taking into account feedback from the Committee and the Group’s Diversity and Inclusion Policy. 
Once the specification is agreed, specialist talent agencies are typically engaged to create a shortlist 
of candidates for review by the Committee and other stakeholders. Interviews with individuals then 
take place and feedback is provided to the Committee members. In this manner, a preferred 
candidate is selected and the Committee then recommends the individual to the Board for 
appointment (subject to regulatory approval where required). 

Contemporaneously with this process, thorough due diligence checks are undertaken on the 
candidate and we liaise with the FCA and PRA as to the suitability of the individual from a regulatory 
perspective, as needed.

102  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

Non‑executive Directors

During the year, the Committee finalised the terms of appointment of Mr Watjen as a Non‑executive 
Director. The work of the Committee was supported by Russell Reynolds as search consultant. 
See page 104. 

In 2017, the Committee debated and approved a skills map for use in Non‑executive succession 
planning discussions. The skills map identifies key skills and experiences, including sector, 
geographic and operational skills, which are desirable for the Board as a whole, taking account of the 
Group’s strategic direction.

As part of its focus on searching for an additional Non‑executive Director, in November 2017 The 
Miles Partnership was instructed to begin a market mapping exercise with particular focus on 
potential female candidates to ensure that the Board’s gender diversity was addressed in a positive 
manner. 

Executive Directors  
and senior executives

The Committee carried out its annual review of the succession plans in place for the Group Chief 
Executive, other Executive Directors and Group Executive Committee roles. 

The development and renewal of these plans was led by the Group HR Director, supported by Egon 
Zehnder in the case of the Group Chief Executive plan and by Talent Intelligence for the other 
Executive Director roles and GEC members. In 2017, Talent Intelligence prepared long‑lists and 
short‑lists with a focus on gender and ethnic diversity requirements. 

The Committee has oversight of senior executive level succession planning and the talent pipeline.

The Committee discussed these plans closely with the Group Chief Executive to identify business 
requirements and plan for future succession needs and gave feedback on the planning process. The 
Company continues to commit to developing a robust and diverse talent pipeline, increasing 
representation of women in senior positions. 

During 2017:

 — Mr FitzPatrick was appointed as Chief Financial Officer in July 2017, following completion of a 

comprehensive search;

 — Following the departure of Penny James in September 2017, Prudential appointed Pat Casey 
as Interim Group Chief Risk Officer while the search for a permanent successor continued. 
Following a recommendation from the Committee, the Board appointed James Turner as an 
Executive Director and as Group Chief Risk Officer with effect from 1 March 2018; and
 — Mr Nicandrou took on the role of Chief Executive of Prudential Corporation Asia, following 

Mr Wilkey’s departure.

In each case, the Committee was well prepared and responsive, considering candidate profiles and 
skills and conducting interviews.

Neither Russell Reynolds nor The Miles Partnership have any additional connection with Prudential. 
In addition to acting as search consultant for certain executive hires, Egon Zehnder also provides 
support for senior development assessments. Talent Intelligence also provides additional succession 
planning support to the Group below GEC level. 

 Use of search consultancies

Review of principal Committee 
membership

The Committee regularly reviews the membership of all principal Committees and makes 
recommendations to the Board as appropriate. 

In February 2017, the Committee made recommendations to the Board to appoint Lord Turner to the 
Audit Committee and to appoint Mr Law to the Risk Committee and as Audit Committee Chair, 
which changes became effective in May 2017. The Committee recommended the appointment of 
Mr Watjen to the Remuneration Committee on his appointment as a Non‑executive Director in July 
2017. 

In February 2018, the Committee also recommended the appointment of Ms Schroeder as a 
member of the Risk Committee, which was effective from 1 March 2018.

Full details of changes to the membership of the principal Committees are set out on page 83.

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Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

Election of Directors

As part of its ongoing work on Board succession planning, the Committee considered the terms of 
appointment for the Chairman, Committee Chairs and Non‑executive Directors taking into account 
time commitment and the general balance of skills, diversity, experience and knowledge on the 
Board, assessing length of service in their roles. 

Particular attention has been paid to the recommendation to re‑elect Mr Nargolwala and 
Sir Howard Davies at the Annual General Meeting to be held in 2018 due to their length of service. 

Having reviewed the performance of the Non‑executive Directors in office at the time, and having 
received feedback from the Group Chief Executive on the performance of the Executive Directors, 
the Committee concluded that each Director continued to perform effectively and was able to 
devote sufficient time to fulfil their duties, taking account of the number and nature of their external 
appointments. The Committee recommended to the Board that all Directors should stand for 
election at the Company’s Annual General Meeting. 

Independence and conflicts of interest
Independence criteria

The Committee considered the independence of the Non‑executive Directors against relevant 
requirements as outlined on page 98.

Conflicts of interest

The Board has delegated authority to the Committee to consider, and authorise where necessary, 
any actual or potential conflicts of interest.

Prior to proposing Directors for re‑election, the Committee considered the external appointments of 
all Directors and reviewed existing conflict authorisations, reaffirming or updating any terms or 
conditions attached to authorisations where required. In addition, the Committee considered the 
external positions of those Directors appointed during the year, noted changes in the external 
positions of existing Directors and considered whether these gave rise to any conflicts. 

The Board considers that the procedures set out above for dealing with conflicts of interest, operate 
effectively.

During the year under review, the Committee carried out various duties related to the Material 
Subsidiaries including succession planning arrangements for non‑executive directors, evaluating the 
performance of the Material Subsidiary boards, chairs and directors, reviewing Material Subsidiary 
governance arrangements, including principles for attendance at committee meetings, and the 
terms of reference for the Material Subsidiary boards and chairs.

Governance
Group subsidiaries

Appointment of Tom Watjen
The Committee undertook a thorough and international 
search for potential candidates, supported by Russell 
Reynolds who were engaged for this purpose. The objective 
of the search was to enhance the Board’s US expertise and 
insurance executive experience. Mr Watjen was identified as 
a preferred candidate following interviews with the 
Chairman, the Senior Independent Director and Group Chief 
Executive. The Committee reviewed Mr Watjen’s skills and 
experiences against the needs of the business, noting in 
particular his knowledge of the insurance sector, his many 
years in senior executive roles and his understanding of US 
regulatory matters. His appointment was then recommended 
to the Board for consideration and subsequently approved in 
July 2017. 

104  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Audit Committee report
Dear Shareholder
It has been a great pleasure to take over 
responsibility as Chair of the Committee 
from Ann Godbehere who retired from the 
Board in May 2017.  I would like to thank 
her for the significant contribution she 
made to the Committee during her nine 
years of service.

In May 2017 we welcomed Lord Turner as 
an additional Committee member. Lord 
Turner’s biography is included on page 87. 

A key part of the Committee’s role is to 
provide the Board with assurance as to the 
integrity of the business through our 
activities in monitoring financial reporting 
and the second and third lines of defence 
as part of our internal control environment. 

The Committee continued to focus on the 
integrity of the Group’s financial reporting 
and ensuring appropriate financial 
accounting policies are adopted and 
implemented. We reviewed management’s 
annual process for setting assumptions 
which underpin the Group’s IFRS insurance 
liabilities and European Embedded Value 
(EEV) results and requested additional 
information and clarification where 
needed. Building on work undertaken in 
prior years, in 2017 we further accelerated 
our year end process and carried out a 
substantive review of key judgements, 
such as UK mortality and expenses, 
policyholder behaviour assumptions in 
Jackson and, for EEV reporting in 
particular, persistency in Asia, before the 
year end. As in previous years, the 
Committee reviewed the Group’s Annual 
Report and Accounts and advised the 
Board that they were considered to be fair, 
balanced and understandable. The 
Committee also reviewed the Group’s 
Solvency II reporting disclosures forming 
part of our 2016 full year and 2017 half and 
full year reports. Following a transfer of 
duties from the Risk Committee during the 
year, the Committee is now responsible for 
reviewing the Solvency and Financial 
Condition Report (SFCR) and the 
Regulatory Supervisory Report (RSR), 
which is a private regulatory filing.

An important part of the Committee’s 
duties is to monitor the relationship with 
the Group’s external and internal auditors. 
The Committee reviewed the activities of 
KPMG as external auditor and made a 
recommendation to the Board concerning 
their continuing appointment (subject to 
shareholder approval) which took into 
account a number of factors including 

independence and objectivity, the level of 
remuneration, effectiveness, and tenure. 
The Committee also approved non audit 
work that was considered appropriate and 
in line with the Group’s policy. During the 
year, KPMG scored highly in our 
effectiveness review which included 
feedback from senior finance personnel 
across all our business units. It remains the 
Committee’s current view that, without 
exceptional circumstances, change to 
auditors should not occur prior to the 
adoption of the new accounting standards 
on insurance contracts (IFRS 17). A plan to 
identify their successors to ensure a 
smooth transition has been developed. 

During the year the Committee continued 
to receive regular briefings from the 
Group‑wide Internal Audit (GwIA) 
function. Delivery of the internal audit plan 
represents a key component of the 
Committee’s oversight of the Group’s 
internal controls procedures. GwIA 
undertook a programme of risk‑based 
audits covering matters across the business 
units in addition to assurance work on 
significant change programmes such as 
preparations for the implementation of the 
General Data Protection Regulations 
(GDPR) and MiFID II. We also approved 
the 2018 audit plan which focuses on 
matters such as financial, business change, 
regulatory and operational risks as well as 
consideration of controls to deliver 
appropriate customer outcomes. The plan 
was mapped to the key risks identified by 
the Group Risk Committee and is kept 
under review throughout the year as 
necessary to ensure the programme 
remains in line with business needs.

The Committee regularly reviews the 
performance of GwIA and monitors the 
adequacy of the resourcing available to the 
function. In addition, in 2017 an 
independent External Quality Assessment 
(EQA) of GwIA was undertaken by Deloitte 
in line with the Chartered Institute of 
Internal Auditors Standards (the 
Standards). The EQA concluded that GwIA 
met the Standards and code of ethics, and 
assisted both the Committee and the 
executive management in identifying and 
mitigating risk.

During the year I was involved in recruiting 
a successor to the role of Director of GwIA. 
After an extensive internal and external 
search, we appointed an individual with 
extensive knowledge of the Group, having 
previously been the Chief Operating 
Officer of Group Risk, and before that the 
Group Compliance Director. 

David Law
Chair of the Audit Committee

Committee members 
 — David Law (Chair) (from May 2017)
 — Ann Godbehere (until May 2017)
 — Howard Davies
 — Philip Remnant
 — Alice Schroeder
 — Lord Turner (from May 2017)

Regular attendees
 — Chairman of the Board
 — Group Chief Executive 
 — Chief Financial Officer
 — Group Chief Risk Officer
 — Director of Group Finance
 — Group Regulatory and Government 

Relations Director

 — Group General Counsel and 

Company Secretary 

 — Director of Group Compliance
 — Director of Group‑wide Internal 

Audit

 — External Audit Partner

Number of meetings in 2017: Nine. 
In addition, a joint meeting was 
held with the Risk Committee

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As part of my transition, as well as the 
regular meetings with the Material 
Subsidiary audit committee chairs to 
facilitate escalation of important matters 
and reporting of material issues to the 
Committee, I attended one of each of the 
Material Subsidiary audit committee 
meetings to gain a better understanding of 
how they operate. I found this helpful and 
will look to repeat this in the coming years. 

Part of my role as Chair is to consider the 
governance arrangements for the 
Committee. The Committee considers its 
terms of reference at least annually and 
proposed changes to its terms of reference 
in December 2017. The only significant 
change related to the review of Solvency II 
disclosures which now rests with the 
Committee. 

As Chair of the Committee, I have 
responsibility for ensuring the Committee 
operates effectively. To ensure we do so 
and provide constructive challenge to 
management, I encourage open debate 
and contributions from all Committee 
members. Committee members are 
encouraged to meet with management or 
the internal and external audit team where 
this assists them in their preparations. I 
report to the full Board after each meeting 
on the main matters discussed.

An annual review of our effectiveness was 
carried out as part of the Board evaluation, 
described in more detail on page 94. The 
Committee was found to be functioning 
effectively. 

The Committee received updates against 
the annual Compliance Plan (the Plan). In 
2017 the Plan focused on a number of 
areas to help strengthen the compliance 
framework, which is intended to aid the 
Group in meeting regulatory obligations. 
The Plan also included the management 
and review of Group Compliance top risks, 
including anti‑money laundering and 
anti‑bribery and corruption. 

We also refreshed the Group’s 
whistleblowing protocols and spent time 
with the Group Resilience Director to gain 
comfort that he was appropriately 
supported. The Committee sponsored a 
special review to ensure there was no 
evidence of abuse of power in the 
workplace.

During 2017 the Committee reviewed 
our first published tax strategy and 
environmental, social and governance 
(ESG) report, both released in May. 
Another key piece of work was our review 
of the disclosures about the merger of 
M&G and Prudential UK & Europe into one 
business and an additional meeting was 
held to discuss these. Members of the 
Committee also received additional 
updates on the impact of MiFID II, 
and reviewed the financial disclosures 
relating to the partial sale of the UK 
annuity portfolio. 

The Committee looks to identify matters 
likely to impact the Group going forward. 
In addition to its usual activities, in 2018 the 
Committee expects to consider further the 
impact of IFRS 17, as well as monitoring 
regulatory changes and the impact of major 
projects such as the creation of 
M&G Prudential on the Group’s internal 
controls functions.

The Committee also works closely with the 
Risk Committee to make sure both 
Committees are updated and aligned on 
matters of common interest. Where 
responsibilities are perceived to overlap 
between the two Committees, I work with 
Sir Howard to agree the most appropriate 
Committee to consider the matter. In 
December we held a joint informational 
session on cyber security, to which all 
Directors were invited.

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Feb Mar1 May

Jul

Aug1

Nov

Dec

How the Committee spent its time during 2017

Financial reporting and external auditor

Periodic financial reporting including:

 — Key accounting judgements and disclosures
 — Solvency II results and governance processes
 — Associated audit reports
Review of announcement of the merger of M&G and Prudential UK & Europe

Developments in tax disclosures

Audit planning, fees, independence, effectiveness and re appointment

Internal control framework

Internal control framework effectiveness

Internal auditors

Status updates and effectiveness

Internal audit plan 

Compliance

Status updates 

Compliance plan

MiFID II updates

Financial crime and whistleblowing

Update on whistleblowing issues raised

Financial crime prevention including anti‑money laundering, prevention of tax evasion 
and anti‑bribery and corruption programmes 

Governance and reporting

Material Subsidiaries updates

Internal framework effectiveness/refresh

Environmental, social and governance reporting

Business unit audit committee effectiveness, status updates and terms of reference

Committee terms of reference

Note
1  Two meetings were held in each of March and August 2017.

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Key matters considered during the year

Matter considered

How the Committee addressed the matter

Financial reporting and tax
Overview

One of the Committee’s key responsibilities is to monitor the integrity of the financial statements.

The Committee assessed whether appropriate accounting policies had been adopted throughout 
the accounting period and whether management had made appropriate estimates and judgements 
over the recognition, measurement and presentation of the financial results. There were no new or 
altered accounting standards in 2017 that had a material effect on the Group’s financial statements. 

The Committee considered compliance with accounting standards and obligations under applicable 
laws, regulations and governance codes. Particular areas on which the Committee focused during 
the year included the fair, balanced and understandable requirement under the UK Corporate 
Governance Code, providing advice to the Board in respect of this requirement and reviewing the 
up‑date of these disclosures for revised reporting requirements. 

In May 2017 the Group published externally, for the first time, a Group tax strategy document and a 
Group environmental, social and governance report. Both documents were reviewed by the 
Committee, which was updated on the approach and progress as the documents were developed. 

Key assumptions and judgements The Committee reviewed the key assumptions and judgements made in valuing the Group’s 

investments, insurance liabilities and deferred acquisition costs under IFRS, together with reports on 
the operation of internal controls to derive these amounts. It also reviewed the assumptions 
underpinning the Group’s European Embedded Value (EEV) metrics. The Committee considered 
information, including peer comparisons if relevant and available, on the following key assumptions:

 — Persistency, mortality, morbidity and expense assumptions within the Asia life businesses;
 — Economic and policyholder behaviour assumptions (including mortality) affecting the 

measurement of Jackson guaranteed liabilities and amortisation of deferred acquisition costs; and

 — Mortality, expense and credit risk assumptions for the UK annuity business. Mortality 

assumptions were a particular focus for the Committee following a detailed review of granular 
historic experience data by the UK business and the release of new industry mortality 
improvement tables. Further information is contained in the consolidated financial statements on 
pages 267 to 269.

The Committee was satisfied that the assumptions adopted by management were appropriate. 

The Committee also received information on the nature of goodwill and intangible asset values and 
considered what factors might give rise to an impairment of the Group’s intangibles and whether 
those factors had arisen in the period. The Committee was satisfied that there was no impairment of 
the Group’s intangibles at 31 December 2017.

The Committee reviewed and challenged updates to the Group’s independent price valuation policy 
for investments and endorsed the proposed enhancements to Group Finance oversight of this 
policy. It also received information on the carrying value of investments in the Group’s balance sheet 
including data on the approach used in that valuation (for example, the level of asset valued on a 
mark to market basis). 

The Committee satisfied itself that overall investments were valued appropriately.

The Committee regularly reviews the Group’s provisions, including the level of provisioning for 
regulatory and litigation matters and provisions for certain open tax items including tax matters 
in litigation. The Committee was satisfied that the level of provisioning adopted by management 
was appropriate. 

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Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

Other financial reporting matters 
and tax reporting

The Committee considered various analyses from management regarding Group and subsidiary 
capital and liquidity prior to recommending to the Board that it could conclude that the financial 
statements should continue to be prepared on the going‑concern basis and the disclosures on the 
Group’s longer‑term viability were both reasonable and appropriate. 

As part of its assessment of the description of performance within the Annual Report, the 
Committee considered judgemental aspects of the Group’s reporting across the Group’s IFRS and 
EEV metrics.

This assessment included a review to ensure that the allocation of items between operating and 
non‑operating profit was in accordance with the Group’s accounting policy. The Committee 
considered the impact of equity and interest rate movements on the IFRS results of the Group’s US 
business and after discussion, the Committee was satisfied that the presentation and disclosure of 
such impacts was appropriate and consistent with prior periods. Following the announcement of the 
merger of M&G and the UK life business, the Committee re‑evaluated the Group’s segmental 
disclosure, resulting in a revision to reflect the revised business unit structure. Prior to the 
announcement of the merger, the Committee also reviewed the basis of preparation of the costs and 
synergies disclosed. This work was supported by external independent review of management’s 
proposed disclosures. 

The potential impact of proposed US tax reforms was considered in advance of their implementation 
in December 2017 and the impact of the final rule changes were discussed in detail post year end. 

The Committee reviewed and approved the Group’s tax strategy which was subsequently published 
in May 2017 and was also updated on the 2016 country by country tax disclosures required to be 
filed with HM Revenue & Customs by the end of 2017.

The Committee reviewed the parent company profit and loss account and balance sheet, which 
included recognition of a pension surplus asset. 

In addition to these reporting matters, the Committee also received and considered regular updates 
from management on the status and implications for the Group of financial reporting developments, 
including new accounting standards due to be implemented over the period 2018‑2021. In particular 
it received an overview of the requirements of IFRS 17 on insurance contracts, following publication 
of the final standard in the first half of 2017. 

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Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

External audit  
Review of effectiveness, non-audit services and auditor reappointment
External audit effectiveness 

The Group’s external auditor is KPMG LLP (KPMG) and oversight of the relationship with them is one 
of the Committee’s key responsibilities. This included challenging and querying KPMG’s approach to 
risk and other issues regularly throughout the year.

Auditor independence 
and objectivity

The Committee approved KPMG’s terms of engagement for the statutory audit, and approved fees 
for both audit and non‑audit services in accordance with the Group’s policy. To assess the 
effectiveness of the auditor, the Committee reviewed the audit approach and strategy, and received 
an internal report on their performance.

The separate internal evaluation of the auditor was conducted using a questionnaire which was 
circulated to the Committee, the Chief Financial Officer and the Group’s senior financial leadership 
for completion. 

The feedback provided was reviewed and compiled into a report for the Committee which covered 
areas such as the knowledge and expertise of the partners and team members, their understanding 
of the Group, the resourcing applied to the audit and continuity of the team, liaison with Group‑wide 
Internal Audit and approach to resolution of issues, as well as factors such as their coordination 
across the Group’s multiple jurisdictions and quality of their written and oral communication. The 
degree of challenge and robustness of approach to the audit were key components of the evaluation.

The Committee Chairman invited other Group stakeholders to provide their views on the 
performance of the auditor, and KPMG were given the opportunity to respond to the findings 
in the report.

KPMG also provided commentary on the findings of the FRC’s Annual Audit Quality Review of 
KPMG and the firm‑wide actions being taken to address observations made.

On completion of the activities outlined above, the Committee concluded that the audit had been 
effective and the challenge appropriately robust across all parts of the Group.

The Committee has responsibility for monitoring auditor independence and objectivity and is 
supported in doing so by the Group’s Auditor Independence Policy (the Policy). The Policy is 
updated annually and approved by the Committee. It sets out the circumstances in which the 
external auditor may be permitted to undertake non‑audit services and is based on four key 
principles which specify that the auditor should not:

 — Audit its own firm’s work;
 — Make management decisions for the Group;
 — Have a mutuality of financial interest with the Group; or
 — Be put in the role of advocate for the Group.

The Policy has two permissible service types: those that require specific approval by the Committee 
on an engagement basis and those that are pre‑approved by the Committee with an annual 
monetary limit. In accordance with the Policy, the Committee approved these permissible services, 
classified as either audit or non‑audit services, and monitored the usage of the annual limits  
on a quarterly basis. All non‑audit services undertaken by KPMG were agreed prior to the 
commencement of work and were confirmed as permissible for the external auditor to undertake 
under the rules and regulations of the US Securities and Exchange Commission (SEC) and the 
standards of the Public Company Accounting Oversight Board (PCAOB). In 2016, the Committee 
considered and approved revisions to the Policy with effect from 1 January 2017, to reflect final rules 
and guidance issued by the Financial Reporting Council, in connection with the implementation 
of broader European Union (EU) reforms to the audit market. This ensured that the schedule of 
prohibited non‑audit services was in line with EU reforms referenced above. In 2017 the Committee 
reconsidered the Policy and concluded that it remained appropriate. 

In keeping with professional ethical standards, KPMG also confirmed their independence to the 
Committee and set out the supporting evidence for their conclusion in a report that was considered 
by the Committee prior to publication of the financial results.

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Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

Fees paid to the auditor

Reappointment

Audit tender

The fees paid to KPMG for the year ended 31 December 2017 amounted to £17.3 million 
(2016: £16.2 million) of which £2.6 million (2016: £2.8 million) was payable in respect of non‑audit 
services. Non‑audit services accounted for 15 per cent of total fees payable (2016: 17 per cent). 
A breakdown of the fees paid to KPMG can be found in Note B2.4 to the financial statements on 
page 194.

Of the £2.6 million of non‑audit services, the principal types of non‑audit engagements approved for 
2017 were other assurance services of £1.5 million (of which £0.8 million related to Solvency II 
reporting and disclosures) and other non‑audit services of £0.7 million. In accordance with the 
Policy, all non‑audit services were pre‑approved by the Committee. It was considered appropriate 
for KPMG to undertake work relating to the Group’s Solvency II reporting and disclosure 
requirements because the terms of the engagement were in compliance with the Policy and KPMG’s 
knowledge of the Group’s processes facilitated the efficient execution of the work. 

Based on the outcome of the effectiveness evaluation and all other considerations, the Committee 
concluded that there was nothing in the performance of the auditor which would require a change. 
The Committee therefore recommended that KPMG be reappointed as the auditor. A resolution to 
this effect will be proposed to shareholders at the 2018 Annual General Meeting.

The Committee acknowledges the provisions contained in the UK Code in respect of audit 
tendering, along with European rules on mandatory audit rotation and audit tendering. In 
conformance with these requirements, the Company will be required to change audit firm no later 
than for the 2023 financial year end.

The external audit was last put out to competitive retender in 1999 when the present auditor, KPMG, 
was appointed. Since 2005, the Committee has annually considered the need to retender the 
external audit service. The Committee recognises that the industry is in a period of unprecedented 
change with the IASB issuing its new insurance accounting standard in 2017, for implementation in 
2021. The Committee currently believes any change of auditor should be scheduled to limit 
operational disruption during such a period of change and, as a consequence, is not currently 
planning to change auditors before the adoption of IFRS 17. This remains subject to the Committee’s 
normal annual review of auditor performance and recommendation to shareholders as described 
above. The Committee considered its strategy on audit tendering in November 2017, concluding 
that the existing timeline for appointing a new auditor by the 2022 year end, did not need to be 
amended. In conducting this review, the Committee concluded that it would be appropriate to 
commence a competitive tender for the 2022 audit in 2019. 

The Company has complied throughout the 2017 financial year with the provisions of the Statutory 
Audit Services for Large Companies Market Investigation (Mandatory Use of Competitive Tender 
Processes and Audit Committee Responsibilities) Order 2014 issued by the Competition and 
Markets Authority.

A plan to identify successor firms to ensure that there is sufficient time for an orderly transition and 
to safeguard independence was considered and agreed by the Committee. 

In line with the FRC Ethical Standard, the rules and regulations of the SEC and the standards of the 
PCAOB, a new lead audit partner, Philip Smart, has been appointed in respect of the 2017 financial 
year. Mr Smart is expected to be in place until the completion of the 2021 reporting cycle. Prior to 
taking up this role, Mr Smart shadowed the outgoing lead audit partner. During the 2016 year end 
audit, he met with members of the Committee and management team, including management teams 
of our business units, and attended Committee meetings and met with members of the Committee.

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Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

Third line oversight  
Internal audit
Regular reporting

The quality of the internal control systems is assessed by the Group’s Internal Audit function using 
independent audit procedures. Each of the Group’s business units has an Internal Audit team, the 
heads of which report to the Director of GwIA. The Committee received regular updates from GwIA 
on audits conducted and management’s progress in addressing audit findings within agreed 
timelines. Any delays in implementing remediation action are escalated to the Committee and given 
particular scrutiny. The independent assurance provided by GwIA formed a key part of the 
Committee’s deliberations on the Group’s overall control environment. The Director of GwIA reports 
functionally to the Chairman of the Committee and for management purposes to the Group Chief 
Executive, and also has direct access to the Chairman of the Board. In addition to formal Committee 
meetings, the Committee meets with the Director of GwIA in private to discuss matters relating to, 
for example, the effectiveness of the internal audit function, significant audit findings and the risk 
and control culture of the organisation.

Annual plan and focus for 2018

The Committee approved the half year update of the 2017 plan. It also considered and approved the 
Internal Audit Plan, resource and budget for 2018.

Internal audit effectiveness

At the half year, the Committee considered recommendations to refresh the Internal Audit Plan in 
response to changes in the business unit operating environments and an update to the Group’s top 
risks. The 2018 Internal Audit Plan was formulated based on a bottom‑up risk assessment of audit 
needs mapped against various metrics combined with top‑down challenge. The plan was then 
mapped against a series of risk and control parameters, including the top risks identified by the Risk 
Committee, to verify that it is appropriately balanced between financial, business change, regulatory 
and operational risk drivers and provides appropriate coverage of key risk areas and audit themes 
within a risk‑based cycle of coverage. Key areas of focus for 2018 include strategic change initiatives, 
customer outcomes, cyber security and digitalisation.

The Committee is responsible for approval of the GwIA charter, audit plan, resources, and for 
monitoring the effectiveness of the function. The Committee assesses the effectiveness of GwIA 
through a combination of EQA reviews, required every five years, and an annual internal 
effectiveness review, performed by the GwIA Quality Assurance Director. 

In 2017, Deloitte performed an EQA of GwIA, which assessed that GwIA generally conforms with the 
Institute of Internal Audit (IIA) Standards and Code of Ethics (the highest rating under the IIA’s 
framework), and displays an overall level of adherence to the principles set out in the UK Chartered 
IIA Code. The assessment also considered GwIA’s purpose, position, processes and reporting in the 
context of Group’s wider systems of governance. In addition, to ensure GwIA skill sets and 
resourcing levels align to the approved audit plan, a skills and resource gap analysis was undertaken 
to highlight any resource shortfall or required change in available skill sets to support the delivery of 
the plan. The analysis concluded that resources were sufficient to execute the plan.

Having considered the findings of the EQA, and the 2017 internal effectiveness review, the 
Committee concluded that GwIA had continued to operate in compliance with the requirements of 
GwIA policies, procedures and practice standards in all material respects and had remained aligned 
to mandated objectives during 2017.

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Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

Business unit audit committees

Business unit model terms 
of reference

The Committee is supported by the work carried out by the audit committees at the level of 
individual business units, in particular those established by our Material Subsidiaries, which provide 
oversight of the respective business units. The Committee annually reviews the effectiveness of 
these committees in meeting their defined terms of reference. 

Membership of the committees for all Material Subsidiaries comprises solely of independent 
non‑executive directors of those subsidiaries. Minutes of business unit audit committees were 
provided to the Committee and their meetings were attended by the external auditor, as well as 
senior management from the business unit (including the Business Unit Chief Executive, heads of 
Finance, Risk, Compliance and GwIA) and from Group Head Office. In addition, the Committee 
Chair meets in person or telephonically with the chairs of each of the Material Subsidiary audit 
committees, usually on a quarterly basis. The Chair has also attended one of each of the Material 
Subsidiary audit committee meetings since his appointment to enhance his understanding of how 
they operate. 

An assessment of the business unit audit committees was completed and the outcomes reported to 
the Committee and to the business unit audit committees in February 2018. The assessment was 
supported by local teams from GwIA and considered whether each of the committees fulfilled the 
responsibilities documented in their terms of reference. The evaluation also considered attendance 
rates by audit committee members and evidence of the audit committees’ coverage of key business 
unit issues, as well as the appropriate escalation of concerns to the Committee. The evaluation 
concluded that the audit committees operated in accordance with their terms of reference. 

The Committee approved the Group’s standard terms of reference for the Material Subsidiary and 
other business unit audit committees, which were updated to reflect changes in the Committee’s 
own responsibilities to align them with best practice. These were adopted by the business unit audit 
committees, with minor variations to address local regulations or the particular requirements of the 
business where necessary.

The Committee also reviewed the membership of the Material Subsidiary audit committees. 

Second line oversight  
Compliance, financial crime prevention, whistleblowing
Regular reporting from the 
Compliance function

Regular updates were provided to the Committee by the Group Regulatory and Government Affairs 
Director and the Group Compliance Director. The reports kept the Committee apprised of key 
compliance activities, issues and controls, including progress against the 2017 Compliance Plan, the 
outcome of compliance monitoring activities across the Group and the effectiveness of business 
units’ compliance activities.

Compliance Plan and focus 
for 2018

Financial crime prevention

The Committee considered and approved the 2018 Group Compliance Plan. The strategic focus of 
the Plan in 2018 will be on enhancing the assurance framework, building on work undertaken in 
2017. Group Compliance will also continue to drive forward capabilities within the team and wider 
compliance community, carrying out activities to maintain oversight of the top risks identified.

The Committee received the Money Laundering Reporting Officer’s report which assessed the 
operation and effectiveness of the Group’s systems and controls in relation to managing financial 
crime risks.

As part of its responsibility for the oversight of financial crime prevention, the Committee received 
updates on Anti‑bribery and Corruption and Anti‑money Laundering, Sanctions and Fraud 
procedures. The Risk Committee was updated on risk assessments of anti‑bribery and corruption 
and fraud prevention, during the year, which informed the update provided to the Committee in 
early 2018. 

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Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

Whistleblowing

Internal control
Internal control and risk 
management systems

Governance
Group Governance Framework

In 2016 Prudential launched a Group‑wide whistleblowing programme (‘Speak Out’). The 
programme captures and comprehensively records matters raised through the Group’s confidential 
reporting process. 

Throughout the year the Committee received regular updates on matters raised through the 
programme and on actions taken to address them. The Committee also reviewed the arrangements 
for the monitoring and reporting of whistleblowing activities to ensure they continue to comply with 
regulatory requirements and governance best practice. The procedures were refreshed during the 
year and the Chair communicated the enhanced protocols to the chairs of each of the Material 
Subsidiary audit committees. The Committee and the Chair also spent time privately with the Group 
Resilience Director to ensure cases were being appropriately followed up.

The role of the whistleblowing champion, for the purpose of the Senior Insurance Managers Regime, 
is carried out by the chair of the audit committee of Prudential Assurance Company (PAC), who is an 
independent non‑executive director of PAC and is supported by the PAC audit committee. The 
terms of reference for each Material Subsidiary audit committee provides for them to ensure Speak 
Out arrangements are in place for those business units. The Committee was also updated on 
arrangements for promoting awareness of the Speak Out policy, including computer based training 
tailored for each business unit, and the distribution of communications across the Group. 

At Group level, the Chair of the Audit Committee is responsible for oversight of whistleblowing 
activities across the whole of the Group. 

The Committee is responsible for reporting and making recommendations to the Board on the 
effectiveness of Group‑wide internal control and risk management systems.

The Committee considered the outcome of the annual review of the systems of internal control and 
risk management. The report considered all material controls, including financial, operational and 
compliance controls, risk management systems and the adequacy of the resources, qualifications 
and experience of staff of the Group’s accounting, internal audit and financial reporting functions. 
The review identified a number of areas for improvement and the necessary actions have been or are 
being taken. 

Having considered the review, the Committee made recommendations to the Board regarding 
the ongoing process for identifying, evaluating and managing the significant risks faced by the 
Group, noting that it had been in place throughout the period and confirming that the systems 
remain effective. 

The Board’s statement regarding effectiveness of these systems can be found on page 100.

The Group Governance Manual sets out the policies and procedures by which the Group operates 
within its framework of internal governance, taking into account relevant statutory and regulatory 
matters. Used as a platform for mandating specific ways of working across the Group, each business 
unit attests annually to compliance with:

 — Mandatory requirements set out in Group‑wide policies, including matters which must be 

reported to the Group functions; and

 — Matters requiring prior approval from those parties with delegated authority.

The Committee reviewed the results of the Group Governance Manual annual content review and 
the results of the year end certification of compliance with Group Governance Manual requirements 
for the year ended 31 December 2017.

Committee effectiveness

A review of the Committee’s activities was conducted against applicable regulation and codes of 
conduct. The results of this assessment were provided to the Committee alongside the outcome of 
the part of the annual Board evaluation relating to the Committee.

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In respect of our principal risks, we 
continued to focus on those arising from 
the products we offer our customers, those 
inherent in our investment portfolios and 
the risks that arise from the operation of 
our businesses. We regularly reviewed 
the strength of our capital and liquidity 
positions, and the significant ongoing 
changes to the regulatory framework 
and environment. In addition, we 
closely monitored risks arising from the 
macroeconomic environment and the 
pace of regulatory developments across 
the globe. 

The Committee reviewed in depth the risks 
arising from our business. This included a 
further review into the Jackson hedging 
programme and providing oversight of 
implementation of recommended actions. 
Reviews were also performed on asset 
liability management for our UK with‑profit 
business, our China joint ventures and 
other aspects relating to our Asia business. 

During the year we continued to oversee 
the work required as a result of the Group’s 
continuing designation as a Global 
Systemically Important Insurer (G‑SII), 
which included the approval of the 2017 
Systemic Risk Management Plan, Liquidity 
Risk Management Plan and Recovery Plan. 

The Committee reviewed the methodology 
and annual calibration of the Solvency II 
internal model, and we also oversaw the 
successful submission of the Group’s Major 
Model Change application in November 
2017 in respect of the model.

Cyber security remains an area of focus 
which saw attention from the Committee 
in 2017. During the year we reviewed 
progress achieved on the implementation 
of our Cyber Defence Plan. The Committee 
considered the Group‑wide approach, and 
changes in governance and processes 
required, for compliance with the EU’s 
General Data Protection Regulations which 
are due to come into force in May 2018. 
The Group also prepared its first 
environmental, social and governance 
report in 2017 with the Committee 
reviewing the risk elements included 
in that report. 

Risk Committee report
Dear Shareholder
As Chairman of the Risk Committee, I am 
pleased to report on the Committee’s 
activities and focus during 2017. 

The Committee assists the Board in 
providing leadership, direction and 
oversight of the Group’s overall risk 
appetite and limits, risk strategy, and risk 
culture. We also oversee and advise the 
Board on current and future risk exposures 
of the Group, including those which have 
the potential to impact on the delivery of 
the Group’s Business Plan. The Committee 
reviews the Group Risk Framework and 
recommends changes to it for approval by 
the Board, to ensure that it remains 
effective in identifying and managing the 
risks faced by the Group. 

We work closely with the Audit Committee 
to ensure both Committees are updated 
and aligned on matters of common interest. 
Where responsibilities are perceived to 
overlap between the two Committees, 
I work with Mr Law to agree the most 
appropriate Committee to consider the 
matter. During the year we transferred 
responsibility for the review of Solvency II 
disclosures to the Audit Committee. 

The Committee received regular reports 
from the Group Chief Risk Officer (CRO), 
who is advised by the Group Executive Risk 
Committee (GERC). I provided feedback 
on the performance of the CRO to the 
Group Chief Executive Officer as part of 
the annual evaluation of the Board and its 
members. The Committee also received 
regular reports from the Group‑wide 
Internal Audit and Compliance functions 
and updates from other areas of the 
business as needed. 

During 2017, we reviewed the Group’s risk 
policies and the aggregate limits 
accompanying the Group risk appetite 
statements. In addition, the Group’s risk 
appetite limits were reviewed and updated 
where necessary to reflect changes in the 
Group’s risk profile and the evolving 
regulatory and macroeconomic 
environments. We also reviewed the 
principal risks facing the Group and 
received regular updates on these through 
the course of the year. We receive regular 
reports from the Chief Risk Officers of our 
major subsidiaries. A fuller explanation of 
key risks facing the Group and the way in 
which the Group manages these is set out 
in the Report on the risks facing our 
business on pages 48 to 63. 

Howard Davies
Chair of the Risk Committee

Committee members 
 — Howard Davies (Chair) 
 — Ann Godbehere (until May 2017)
 — David Law (from May 2017)
 — Kai Nargolwala
 — Alice Schroeder (from March 2018)
 — Lord Turner

Regular attendees
 — Chairman of the Board
 — Group Chief Executive 
 — Group Chief Risk Officer
 — Chief Financial Officer
 — Group Regulatory and Government 

Relations Director

 — Group General Counsel and 

Company Secretary 
 — Director of Group‑wide 

Internal Audit

Number of meetings in 2017: Six. 
In addition, a joint meeting was 
held with the Audit Committee

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As Chair of the Committee, I have 
responsibility for ensuring the Committee 
operates effectively. To ensure we do so 
and provide constructive challenge to 
management, I encourage open debate 
and contributions from all Committee 
members. An annual review of our 
effectiveness was carried out as part of the 
Board evaluation, described in more detail 
on page 94. The Committee was found to 
be functioning effectively. 

During 2017 the Committee considered 
the results of a Group‑wide risk culture 
assessment which built on the previous 
work of the Committee in this area. The 
assessment was intended to compare 
the Group’s risk culture against best 
practice behaviours, identify any areas 
which need improvement and provide 
high‑level industry benchmarking and 
peer comparison.

In August we announced the merger 
of two of our business units to form 
M&G Prudential. The Committee 
considered the approach for managing 
risks associated with the merger, and 
will monitor and assess these risks 
through 2018. 

The Committee will remain focused on 
monitoring the Group’s principal risks, 
including those posed by regulatory 
developments and macroeconomic 
conditions, in the context of the Group’s 
operations as a whole and the environment 
in which we operate. 

I meet the Material Subsidiary risk 
committee chairs to facilitate escalation 
of important matters and reporting of 
material issues to the Committee.

Since the year end, we welcomed Alice 
Schroeder as a member of the Committee 
with effect from 1 March 2018. Her 
biography is set out on page 87.

Part of my role as Chair is to consider 
the governance arrangements for the 
Committee. The Committee considers 
its terms of reference at least annually and 
in October 2017 considered proposed 
changes to its terms of reference. We 
formalised the Committee’s role in 
considering how changes in the financial 
environment impact the Group’s risk 
profile. We also refreshed our terms of 
reference to reflect the Committee’s role 
in providing advice to the Remuneration 
Committee on risk management 
considerations to be applied in respect 
of executive remuneration.

116  Prudential plc    Annual Report 2017 

www.prudential.co.uk

How the Committee spent its time during 2017

Feb1 May

Jul

Oct

Dec

Markets and Group risk updates

Group risk update

Risk management

Group top risk identification

Top risk discussions

Business unit specific risk matters

Risk assessment of Business Plan

Risk function effectiveness

Risk culture survey

Risk oversight of remuneration

Regulatory matters

Regulatory matters

Risk framework

Solvency II internal model development

Solvency II Major Model Change

Group risk appetite review

Risk limit updates

Risk policy framework refresh

Year‑end E‑cap results

Group operation risk appetite statement 

Responsible investing framework

Governance and reporting

Material Subsidiaries updates

Year‑end risk disclosures 

Policy compliance

Own Risk and Solvency Assessment

Governance, Risk and Compliance report

Global Systemically Important Insurer

Liquidity Risk Management Plan, Systemic Risk Management Plan and Recovery Plan

Pillar 3 reporting

Solvency II reporting and governance processes

Environmental, social and governance (ESG) reporting

Committee terms of reference

Note
1  Two meetings were held in February 2017.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  117

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationCommittee reports continued

Key matters considered during the year

Matter considered

How the Committee addressed the matter

Business Plan

As part of the Committee’s role in overseeing and advising the Board on future risk exposures and 
strategic risks, the Committee reviewed Group Risk’s assessment of the Group’s Business Plan, 
which covered a range of both financial and non‑financial considerations.

As part of the Group Risk’s review of the annual Group Business Plan, Group Approved Limits were 
reviewed, updated and approved by the Committee.

Risk appetite

The Risk Committee is responsible for recommending the Group’s overall risk appetite and tolerance 
to the Board. 

Risk management

Group top risks

The Committee approved the Group Risk Appetite Statement, which sets aggregate risk limits in 
respect of capital requirements, earnings volatility and liquidity as well as maintaining the existing 
tolerance levels associated with each of these limits. 

Annually, business units must assess and certify their compliance with the Group Risk Framework 
and risk policies as part of the annual Group Governance Manual certification. The annual 
certification process for risk policies is facilitated by Group Risk and subject to oversight by the Risk 
Committee. In 2017, the Group Risk Framework and risk policies were subject to their annual review, 
with changes being approved by the Risk Committee.

In October 2017, the Committee considered the results of a Group‑wide survey on Risk Culture 
which provided high‑level industry and peer benchmarking. 

The Risk Committee considered the results of a number of ‘deep dive’ reviews undertaken during 
2017. These focused on risks embedded within the existing portfolio of products in our US, Asia and 
UK businesses.

The Cyber Strategy and Cyber Defence Plan articulates the strategic outcomes and key deliverables 
relating to our cyber resilience. The Group Cyber Risk Strategy was reviewed by the Risk Committee 
in mid‑2017. The Committee also reviewed the Cyber Defence Plan and were provided further detail 
around the implementation of the Cyber Strategy at the end of 2017. 

The Committee considered the Group‑wide approach for compliance with GDPR regulations and 
received updates through the year on progress on implementation activity.

The Committee also agreed the characteristics of an effective risk function and conducted its second 
annual review of risk effectiveness in May.

The Committee evaluated the Group’s top risks, considering recommendations for promoting 
additional risks, expanding the scope of existing risks, and removing those risks no longer requiring 
particular focus from the Committee. The Committee received regular reporting on the top risks and 
mitigating actions over the course of the year.

The Group Chief Risk Officer’s reports also provided the Committee with regulatory updates, 
particularly regarding Solvency II and the Group’s Internal Model; the implications of the developing 
global capital standards; and developments and the deliverables required as a result of the Group’s 
designation as a Global Systemically Important Insurer (see further, opposite).

Solvency II and Pillar 3  
reporting

The Committee considered the Own Risk and Solvency Assessment report based on the outcomes 
of the Group’s Business Plan and the FY16 risk and solvency positions prior to its approval by the 
Board. The report was also considered in light of the results of the Group’s regular stress testing. 

The Committee reviewed the methodology and annual calibration of the Solvency II internal model. 
The 2017 Major Model Change application was closely overseen by the Committee throughout the 
year and we approved the model changes as part of the submission of the application to the 
regulator.

Solvency II results and associated governance processes were considered in a separate meeting held 
jointly with the Audit Committee.

118  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Key matters considered during the year continued

Matter considered

How the Committee addressed the matter

Global Systemically  
Important Insurer

Reverse Stress Testing

The Financial Stability Board (FSB) announced on 21 November 2016 that the Group continues to be 
designated as a Global Systemically Important Insurer. In 2017, the Group was required to consider 
and approve updated deliverables associated with the designation. These included the Systemic 
Risk Management Plan, Recovery Plan and Liquidity Risk Management Plan.

Stress and scenario testing is a key risk measurement and management tool for the Group. The 
Reverse Stress Test exercise was carried out to confirm the Group’s position as being significantly 
resilient to certain business failure scenarios. The report related to the Group’s year end 2017 
position and was submitted to the PRA.

Remuneration

The role of the Committee with respect to the provision of advice to the Remuneration Committee on 
risk management considerations in respect of remuneration was formalised during the year. 

The Committee considered a plan enabling it to meet its Remuneration responsibilities and received 
updates on Remuneration‑related matters.

Committee effectiveness

A review of the Committee’s activities was conducted against applicable regulation and codes of 
conduct. The results of this assessment were provided to the Committee alongside the outcome of 
the part of the annual Board evaluation relating to the Committee.

Compliance reporting

The Committee received regular reporting on key compliance risks and mitigation activity, including 
assessments and reporting on anti‑bribery and corruption customer commitments.

The Committee also reviewed and approved a number of regulatory compliance risk‑related policies.  

www.prudential.co.uk 

Annual Report 2017    Prudential plc  119

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationStatutory and regulatory disclosures 

Financial reporting 
The Directors have a duty to report to 
shareholders on the performance and 
financial position of the Group and are 
responsible for preparing the financial 
statements on pages 160 to 314 and the 
supplementary information on pages 326 
to 359. It is the responsibility of the auditor 
to form independent opinions, based on 
its audit of the financial statements and 
its audit of the EEV basis supplementary 
information, and to report its opinions to 
the Company’s shareholders and to the 
Company. Its opinions are given on pages 
315 to 323 and page 360.

Company law requires the Directors to 
prepare financial statements for each 
financial year that give a true and fair view 
of the financial affairs of the Company and 
of the Group. The criteria applied in the 
preparation of the financial statements 
are set out in the statement of Directors’ 
responsibilities on pages 314 and 360. 
Company law also requires the Board to 
approve the Strategic report. In addition, 
the UK Code requires the Directors’ 
statement to state that they consider the 
Annual Report and financial statements, 
taken as a whole is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Company’s position and 
performance, business model and strategy.

The Directors are further required to 
confirm that the Strategic report  
includes a fair review of the development 
and performance of the business, with 
a description of the principal risks and 
uncertainties. Such confirmation is 
included in the statement of Directors’ 
responsibilities on pages 314 and 360.

The Strategic report provides, on pages 43 
and 44, a description of the Group’s capital 
position, financing and liquidity. The risks 
facing the Group’s business and how these 
are managed are discussed in the Report 
on the risks facing our business on pages 
48 to 63.

Powers of the Board
The Board may exercise all powers 
conferred on it by the Company’s Articles 
and the Companies Act 2006. This includes 
the powers of the Company to borrow 
money and to mortgage or charge any of 
its assets (subject to the limitations set out 
in the Companies Act 2006 and the 
Company’s Articles) and to give a guarantee, 
security or indemnity in respect of a debt or 
other obligation of the Company.

Securities dealing and inside 
information 
Prudential has adopted securities dealing 
rules relating to transactions by Directors 
on terms no less exacting than required by 
Appendix 10 to the HK Listing Rules and 
by relevant UK regulations. The Directors 
have complied with these rules throughout 
the period. 

The Group has adopted an Inside 
Information Policy which includes guidance 
and procedures for the identification, 
dissemination and escalation of inside 
information as well as appropriate controls 
on the disclosure of such information in line 
with regulatory requirements. All staff are 
made aware of the policy and receive 
communications reminding them of their 
obligations when they work on any 
confidential matters in the business or are 
notified when the Company enters or exits 
a closed period. 

Requirements of Listing Rule 9.8.4
Information to be included in the annual 
report and accounts under Listing Rule 
9.8.4 may be found as follows:

Listing 
Rule

Description

Page

9.8.4 (4)  Details of long‑term 

146

incentive schemes 
required by Listing Rule 
9.4.3

9.8.4 (10)  Contracts of Significance 

98

involving a Director

The Directors who held office at the date 
of approval of this Directors’ report confirm 
that, so far as they are each aware, there is 
no relevant audit information of which the 
Company’s auditor is unaware; each 
Director has taken all the steps that he or 
she ought to have taken as a Director to 
make himself or herself aware of any 
relevant audit information and to establish 
that the Company’s auditor is aware of that 
information. This confirmation is given and 
should be interpreted in accordance with 
the provisions of Section 418 of the 
Companies Act 2006.

Going concern
In accordance with the requirements of the 
guidance issued by the Financial Reporting 
Council in September 2014  ‘Guidance on 
Risk Management, Internal Control and 
Related Financial and Business Reporting’, 
after making sufficient enquiries the 
Directors have a reasonable expectation 
that the Company and the Group have 
adequate resources to continue their 
operations for a period of at least 12 
months from the date that the financial 
statements are approved. In support of 
this expectation, the Company’s business 
activities, together with the factors likely to 
affect its future development, successful 
performance and position in the current 
economic climate, are set out in the 
Strategic report on pages 10 to 80. The 
risks facing the Group’s capital and liquidity 
positions and their sensitivities are referred 
to in the Strategic report on pages 48  to 63 
and note II(c) ‘Solvency Capital Position 
at 31 December 2017’ within Additional 
Unaudited Financial Information. The 
Group’s IFRS financial statements include 
the details of the Group’s borrowings in 
Note C6 on page 257, the market risk 
and liquidity analysis associated with the 
Group’s assets and liabilities can be found 
in Note C3.4(a) on pages 225 to 227, 
policyholder liability maturity profile by 
business units in Notes C4.1(b), (c) and (d) 
on pages 233, 235 to 237 respectively, cash 
flow details in the consolidated statement 
of cash flows and provisions and 
contingencies in Notes C11 and D2. The 
Directors therefore consider it appropriate 
to continue to adopt the going concern 
basis of accounting in preparing the 
financial statements for the year ended 
31 December 2017.

120  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
Additional information

US regulation and legislation
As a result of its listing on the New York 
Stock Exchange, the Company is required 
to comply with the relevant provisions of 
the Sarbanes‑Oxley Act 2002 as they apply 
to foreign private issuers and has adopted 
procedures to ensure such compliance. In 
particular, in relation to Section 302 of the 
Sarbanes‑Oxley Act 2002 which covers 
disclosure controls and procedures, a 
Disclosure Committee has been 
established, reporting to the Group Chief 
Executive, chaired by the Chief Financial 
Officer and comprising members of head 
office management. The work of the 
Disclosure Committee supports the 
Group Chief Executive and Chief Financial 
Officer in making the certifications 
regarding the effectiveness of the 
Group’s disclosure procedures.

Change of control 
Under the agreements governing 
Prudential Corporation Holdings Limited’s 
life insurance and fund management joint 
ventures with China International Trust & 
Investment Corporation (CITIC), if there is 
a change of control of the Company, CITIC 
may terminate the agreements and either 
(i) purchase the Company’s entire interest 
in the joint venture or require the Company 
to sell its interest to a third party designated 
by CITIC, or (ii) require the Company to 
purchase all of CITIC’s interest in the joint 
venture. The price of such purchase or sale 
is to be the fair value of the shares to be 
transferred, as determined by the auditor 
of the joint venture. 

Customers
The five largest customers of the Group 
constituted in aggregate less than 
30 per cent of its total revenue from sales 
for each of 2017 and 2016.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  121

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIndex to principal Directors’ report disclosures

Information required to be disclosed in the Directors’ report may be found in the following sections:

Information

Section in Annual Report

Page number(s)

Disclosure of information to auditor

Statutory and regulatory disclosures

Directors in office during the year

Board of Directors

Corporate responsibility governance

Corporate responsibility review

Employment practices

Greenhouse gas emissions

Charitable donations 

Corporate responsibility review

Corporate responsibility review

Corporate responsibility review

Political donations and expenditure

Corporate responsibility review

Remuneration Committee report

Directors’ remuneration report

Directors’ interests in shares

Agreements for compensation for loss of office or 
employment on takeover

Directors’ remuneration report

Directors’ remuneration report

Details of qualifying third‑party indemnity provisions

Governance report

Internal control and risk management

Powers of Directors

Governance report

Governance report

Rules governing appointment of Directors

Governance report

Significant agreements impacted by a change of control

Governance report

Future developments of the business of the Company 

Group Chief Executive’s report

Post‑balance sheet events

Note D3 of the Notes on the Group financial 
statements

Rules governing changes to the Articles of Association

Shareholder information

120

83 to 87

64 to 80

74 to 77

78 and 79

74

74

124 to 157

148

151 and 152

98

99 and 100

120

98

121

4 to 8

284

402

Structure of share capital, including changes during the 
year and restrictions on the transfer of securities, voting 
rights and significant shareholders

Shareholder information and Note C10 of the Notes 
on the Group financial statements

402 and 277

Business review

Changes in borrowings

Dividend details

Financial instruments

Strategic report

Strategic report and Note C6 of the  
Notes on the Group financial statements

Strategic report

Strategic report

10 to 80

44 and 257

2 and 34

48 and 63

In addition, the risk factors set out on pages 391 to 397 and the additional unaudited financial information set out on pages 362 to 390, 
are incorporated by reference into the Directors’ report.

Signed on behalf of the Board of Directors

Alan F Porter 
Group General Counsel and Company Secretary 
14  March 2018

122  Prudential plc    Annual Report 2017 

www.prudential.co.uk

04

Directors’ 
remuneration 
report  

Annual statement from the Chairman of the 

Remuneration Committee

Our Executive Directors’ remuneration at a glance
Summary of the current Directors’ remuneration policy
Annual report on remuneration
Supplementary information 

Page

124

126
128
132
154

This report has been prepared to comply with Schedule 8 of The Large  
and Medium-sized Companies and Groups (Accounts and Reports) 
(Amendment) Regulations 2013, as well as the Companies Act 2006  
and other related regulations.

The following sections were subject to audit: Table of 2017 and 2016 
Executive Director total remuneration (the ’single figure’) and related notes, 
salary information table in section entitled Remuneration in respect of 
performance in 2017, Pension entitlements, Long-term incentives awarded  
in 2017, Chairman and Non-executive Director remuneration in 2017, 
Statement of Directors’ shareholdings, Outstanding share options, 
Recruitment arrangements and Payments to past Directors and payments  
for loss of office.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  123

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAnnual statement from the Chairman of the Remuneration Committee

Dear Shareholder,
I am pleased to present the 
Remuneration Committee’s report 
for the year to 31 December 2017.

The Committee’s report is presented in the 
following sections:

1 

2 

3 

 An ‘at a glance’ summary of the Group’s 
remuneration arrangements on pages 
126 and 127;

 A summary of our Directors’ 
remuneration policy on pages 128 to 
131 which describes how we pay 
Directors. This policy was approved 
by shareholders at the 2017 AGM;

 Our Annual report on remuneration on 
pages 132 to 153 which describes how 
the Committee applied the Directors’ 
remuneration policy in 2017 and the 
decisions it has made in respect of 2018; 
and

4 

 Supplementary information on pages 
154  to 157.

By way of preface, I would like to share 
the context for the key decisions the 
Committee took during 2017, in particular, 
how we rewarded the performance 
achieved in 2017 and the decisions relating 
to remuneration arrangements in 2018. 
I am also delighted to welcome Thomas 
Watjen, who joined the Committee in 
July 2017. 

Implementing the Directors’ 
remuneration policy
During 2017, the Committee operated all 
elements of remuneration in line with the 
Directors’ remuneration policy, which 
received the support of 90.7 per cent of 
shareholders at the AGM in May 2017. As 
you may recall, the new policy simplified 
pay arrangements by reducing the number 
of annual bonus measures and by offering 
the Chief Executive of M&G awards under 
a single long‑term incentive plan rather 
than two. The policy also introduced a 
two‑year holding period on long‑term 
incentive awards and increased share 
ownership guidelines. 

During late 2017 and early 2018, I 
corresponded with and met the majority of 
our major shareholders, as well as 
organisations that represent and advise 
shareholders. On behalf of the Committee, 
I would like to thank shareholders for their 
engagement. 

Rewarding 2017 performance
Prudential’s executive remuneration 
arrangements reward the achievement of 
Group, business and personal targets, 
provided that this performance is delivered 
within the Company’s risk framework and 
appetites, and that the conduct 
expectations of Prudential, our regulators 
and other stakeholders are met. 

As set out in the Business review section 
earlier in this Annual Report, the Group 
delivered sustained growth in profit and 
cash in 2017.

Performance against business unit 
remittances and IFRS operating profit 
exceeded, or were closely aligned to, the 
stretching targets established by the 
Board. EEV new business profit delivered 
double digit growth, a strong result in the 
light of the challenges outlined in the 
business performance review and 
delivered a result approaching the Board 
approved targets. The Group achieved 
these results while maintaining appropriate 
levels of capital and operating within the 
Group’s risk framework and appetites. The 
Committee believes that the bonuses it 
awarded to Executive Directors for 2017 
(between 89 per cent and 100 per cent of 
executives’ maximum opportunities) 
appropriately reflect this performance.

Performance in 2017 built on the 
momentum achieved in recent years. The 
Group delivered total IFRS operating 
profits of £12,924 million in 2015, 2016 and 
2017 financial years. I am pleased to say 
that the continued impressive financial 
performance has translated into significant 
returns to the Company’s shareholders, 
with £100 invested on 1 January 2015 
being worth £139 on 31 December 2017.

Based on this level of total shareholder 
return (TSR) and strong cumulative IFRS 
operating profit performance over the 
performance period 2015 to 2017, the 
Committee determined that between 89.3 
and 95.8 per cent of the Prudential Long 
Term Incentive Plan (PLTIP) awards made 
to Executive Directors in 2015 would vest 
(depending on the business unit).

The Committee continues to ensure 
that payments and releases reflect the 
performance of the business, and remains 
mindful of its scope to use discretion if 
it is not satisfied that underlying financial 
performance justifies the payments 
arithmetically suggested by the 
achievement of the performance conditions.

The Group Chief Executive’s total 
remuneration
The total 2017 remuneration or ‘single 
figure’ for the Group Chief Executive, Mike 
Wells, is 18 per cent higher than the total 
2016 ‘single figure’. This chiefly reflects that 
a greater proportion of 2015 PLTIP awards 
vested than of 2014 awards, based on the 
Company’s sustained performance and 
share price growth achieved over the period 
1 January 2015 to 31 December 2017. 
2015 was also the first year in which Mike 
received a PLTIP award in his capacity as 
Group Chief Executive. This remuneration 
outcome reflects Mike’s exceptional 
leadership and personal performance. 

Changes to the executive team
As you will be aware, there have been three 
changes to Prudential’s team of Executive 
Directors during 2017; Nic Nicandrou was 
appointed Chief Executive of Prudential 
Corporation Asia in July 2017 after Tony 
Wilkey stepped down from the Board; 
Mark FitzPatrick replaced Nic Nicandrou as 
Chief Financial Officer in July 2017 and 
Penny James stepped down from the Board 
as Group Chief Risk Officer on 
30 September 2017. The Committee 
applied the Directors’ recruitment policy 
and loss of office policy when determining 
joining and separation remuneration 
arrangements for these executives. The 
remuneration decisions arising from these 
changes were disclosed in stock exchange 
and website announcements when they 
took place. Further information can be 
found in the Recruitment arrangements 
and Payments to past Directors sections of 
this report.

Implementation in 2018
The Committee intends to continue to 
operate within the current Directors’ 
remuneration policy during 2018. In 
determining remuneration packages for 
2018, the Remuneration Committee was 
mindful of the need for restraint in base 
salary increases. All Executive Directors 
received a salary increase of 2 per cent. 
The 2018 salary increase budgets for other 
employees across the Group’s business 
units were between 2.5 per cent and 
10 per cent. No changes have been made 
to executives’ maximum opportunities 
under either the annual incentive or the 
long‑term incentive plans, as we believe 
remuneration packages provide an 
appropriate balance between performance 
over the short and the long term.

124  Prudential plc    Annual Report 2017 

www.prudential.co.uk

The Committee has enhanced the Annual 
Incentive Plan (AIP) reporting this year, a 
development that I trust you find welcome. 
The details of the targets, ranges and 
results achieved for the Group financial 
performance measures for the 2016 and 
2017 AIP bonuses are included in this 
Directors’ remuneration report, thereby 
removing the one‑year reporting lag 
previously adopted. 

In response to shareholder feedback, the 
Committee has decided that the 
sustainability scorecard element of the 
PLTIP awards from 2018 onwards will be 
assessed on a sliding scale rather than on a 
meet or fail basis.

UK gender pay gap
The UK business entities have recently 
reported their 2017 UK gender pay gap 
data and details can be found on 
www.prudential.co.uk. We have a policy 
and carry out procedures to ensure that, 
where men and women perform similar 
roles, they are paid equally. However, the 

gender pay gaps demonstrate the 
demographic profile of the business (and 
the financial services sector more widely): 
there is a greater proportion of males in 
more senior and front‑office roles and a 
greater proportion of females in more 
junior, support and back‑office non‑finance 
roles. All the Group’s businesses are 
working on initiatives to increase the 
proportion of women in senior 
management and operating roles as part of 
the Group’s strategic focus on diversity and 
inclusion as described in the Diversity and 
Inclusion Statement on our website. This 
important priority is reflected in the 
Group’s reward structure as a result of the 
diversity measure attached to PLTIP 
awards granted from 2017 onwards.

I trust that you will find this report a clear 
account of the way in which the Committee 
has implemented the Directors’ 
remuneration policy during 2017. 

Anthony Nightingale, CMG SBS JP
Chairman of the 
Remuneration Committee 
14 March 2018

Strategic priority

IFRS operating profit1
Prudential’s primary measure of 
profitability and a key driver of 
shareholder value

CAGR4 (excluding Korea): +12%

Group performance £m

EEV new business profit2
A measure of the future profitability of 
the new business sold during the year 
and indicates the profitable growth of 
the Group

CAGR4 (excluding Korea and UK bulk 
annuity new business profits): +15%

Business unit remittances
Cash flows across the Group balance these 
net remittances (which support dividend 
payments) with the retention of cash for 
profitable reinvestment 

CAGR4: +7%

2016-2017 growth3 10%

2016-2017 growth3 17%

2016-2017 growth3 4%

4,256

3,969

4,699

2,937

3,154

2,077

2,021

2,492

3,616

3,088

1,482

1,625

1,341

1,718

1,788

2013

2014

2015

2016

2017

2013

2014

2015

2016

2017

2013

2014

2015

2016

2017

2017 bonus achievement 

Above target, approaching 
stretch target level 
IFRS operating profit accounted  
for 35 per cent of Group financial 
bonus targets

Approaching target level 
EEV new business profit accounted 
for 15 per cent of Group financial 
bonus targets

Above stretch target level 
A cash flow measure was used to 
determine 20 per cent of the Group 
financial bonus targets

Notes
1  As previously reported and excluding the contribution from the Korea life business for all years.
2  As previously reported and excluding the contribution from the Korea life business and UK bulk annuity new business profits for all years.
3  As reported.
4  2013‑2017 CAGR

www.prudential.co.uk 

Annual Report 2017    Prudential plc  125

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur Executive Directors’ remuneration at a glance

Our current remuneration architecture

Key elements1,2

Salary and benefits

7
1
0
2

8
1
0
2

9
1
0
2

0
2
0
2

1
2
0
2

2
2
0
2

Key features of the policy

How we implemented the policy

Broadly aligned with pay budget 
for other employees

Salary increase of 2% in 2017

Financial/functional 
and personal 
objectives set 
with reference 
to business plans 
approved by 
the Board

Cash bonus

Deferred bonus

The maximum opportunity is up to 
200% of salary

40% of bonus is deferred into shares 
for three years

Award is subject to malus and 
clawback provisions

The Group Chief Executive has a 
maximum bonus opportunity of 200% 
of salary. For other Executive Directors 
the maximum is 180% of salary or less

2017 bonuses were paid based on 
financial performance or functional 
measures as well as personal objectives

Maximum award under the plan is 
550% of salary

Aligned with long-term business 
strategy and delivery of shareholder 
value, with vesting subject to:
— Relative TSR; 
— Group or business unit IFRS 
      operating profit; and
— Balanced scorecard measures.

Measured over three financial years 
from year of award with a two-year 
post-performance holding period

Award is subject to malus and 
clawback provisions

Awards in 2017 were below the plan limits:
— Group Chief Executive: 400% of salary
— CEO, NABU: 460% of salary
— CEO, M&G: 450% of salary
— Other PLTIP awards were 

250% of salary

For business unit CEOs, awards vest 
based on TSR, business unit IFRS 
operating profit and balanced 
scorecard measures

For other Executive Directors, awards 
vest based on TSR, Group IFRS 
operating profit and balanced 
scorecard measures

Significant share ownership guidelines for all Executive Directors as follows:
— 400% of salary for the Group Chief Executive
— 250% of salary for other Executive Directors

Stretching IFRS profit 
ranges set with 
reference to business 
plans approved by 
the Board

TSR vesting relative 
to international 
insurance peers

Balanced scorecard 
of capital, conduct 
and diversity 
measures

Prudential Long Term
Incentive Plan (PLTIP)

Share ownership
guidelines

Key

  Fixed pay
  Short‑term variable pay
  Long‑term variable pay
  Share ownership guidelines

Notes
1  The Chief Executive, NABU also receives a 10% share of the Jackson bonus pool.
2  The Chief Executive, M&G retains separate bonus arrangements.

126  Prudential plc    Annual Report 2017 

www.prudential.co.uk

What performance means for Executive Directors’ pay
At Prudential, remuneration packages are designed to ensure a strong alignment between pay and performance. As you can see from the 
charts on page 125, sustained growth across all of our key performance metrics has delivered substantial value to our shareholders. This 
has been reflected in both the annual bonuses paid and the release of long‑term incentive awards, as set out in the Annual report on 
remuneration.

In particular, the long‑term incentives awarded to Executive Directors in 2015 had stretching performance conditions attached to vesting 
and were denominated in shares or ADRs. The value generated for shareholders through share price growth and dividends paid over the 
last three years is reflected in the value of the LTIP releases. 

The value of these performance‑related elements of remuneration is added to the fixed packages provided to Executive Directors to 
calculate the 2017 ‘single figure’ of total remuneration. The total 2017 ‘single figure’ for the Group Chief Executive is higher than the total 
2016 ‘single figure’, which is chiefly a result of the higher value of the 2015 PLTIP release. The values for the current Executive Directors 
who were Directors during the year are outlined in the table below: 

Executive Director

Role

Mark FitzPatrick1
John Foley

Chief Financial Officer
Chief Executive,  

Fixed pay

Performance related

2017 
salary

Pension and 
benefits

2017 
bonus

LTIP 
vesting

2017 
single figure

2016 
single figure

£335,000

£102,000

£1,197,000

–

£1,634,000

N/A

Nic Nicandrou2
Anne Richards
Barry Stowe
Mike Wells

M&G Prudential
Chief Executive, PCA3
Chief Executive, M&G 
Chairman & CEO, NABU4
Group Chief Executive

£765,000
£869,000
£400,000
£880,000
£1,103,000

£306,000
£521,000
£253,000
£279,000
£769,000

£1,283,000
£1,414,000
£2,400,000
£5,354,000
£2,072,000

£2,378,000
£2,016,000
–
£3,109,000
£4,758,000

£4,732,000
£4,820,000
£3,053,000
£9,622,000
£8,702,000

£4,291,000
£4,184,000
£3,875,000
£7,679,000
£7,370,000

Notes
1  Mark FitzPatrick was appointed to the Board on 17 July 2017 as Chief Financial Officer. The remuneration above was paid in respect of his service as an Executive Director.
2  Nic Nicandrou was appointed Chief Executive, Prudential Corporation Asia on 17 July 2017. The remuneration above was paid in respect of his service as Chief Financial Officer and 

Chief Executive, Prudential Corporation Asia.

3  PCA is an abbreviation of Prudential Corporation Asia.
4  NABU is an abbreviation of North American Business Unit which includes Jackson National Life and PPM America.

Aligning 2018 pay to performance
The Remuneration Committee awarded salary increases to the Executive Directors for 2018 of 2 per cent, which was below the salary 
increase budget for the wider workforce. No other changes have been made as we believe remuneration packages remain strongly 
aligned with performance over both the short and the long term. 

The resultant remuneration packages for 2018 are set out in detail in the Annual report on remuneration and summarised below:

Executive Director

Role

Mark FitzPatrick
John Foley
Nic Nicandrou
Anne Richards1
Barry Stowe2
Mike Wells

Chief Financial Officer
Chief Executive, M&G Prudential
Chief Executive, PCA
Chief Executive, M&G 
Chairman & CEO, NABU
Group Chief Executive

AIP

2018 
salary

Maximum 
bonus 
(% salary)

Bonus 
deferred

PLTIP award 
(% salary)3

£745,000
£781,000
HK$10,710,000
£408,000
US$1,157,000
£1,126,000

175%
180%
180%
600%
160%
200%

40%
40%
40%
40%
40%
40%

250%
250%
250%
450%
460%
400%

Notes
1  The bonus opportunity for the Chief Executive, M&G remains the lower of 0.75 per cent of M&G’s IFRS operating profit or six times salary. 
2  The Chairman & CEO, NABU will also continue to have a 10 per cent share of the Jackson bonus pool. 40 per cent of this is deferred in shares.
3  The PLTIP award is subject to a three‑year performance period and a further two‑year holding period. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  127

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationSummary of the current Directors’ remuneration policy

The Company’s Directors’ remuneration policy was approved by shareholders at the 2017 AGM. This policy came into effect following 
the AGM on 18 May 2017 and is expected to apply until the 2020 AGM, when shareholders will be asked to approve a revised Directors’ 
remuneration policy. 

The pages that follow present a summary of the current Directors’ remuneration policy. The complete policy can be found on our website 
at www.prudential.co.uk/investors/governance‑and‑policies/directors‑remuneration‑policy

Remuneration for Executive Directors

Fixed pay

Element

Salary

Operation

The Committee reviews salaries annually, considering factors such as:

 — Salary increases for other employees across the Group; 

 — The performance and experience of the executive;

 — The size and scope of the role;

 — Group and/or business unit financial performance; 

 — Internal relativities; and

 — External factors such as economic conditions and market data.

Market data is also reviewed so that salaries remain in a competitive range 
relative to each Executive Director’s local market.

Benefits

Executive Directors are offered benefits which reflect their individual 
circumstances and are competitive within their local market, including:

 — Health and wellness benefits;

 — Protection and security benefits;

 — Transport benefits;

 — Family and education benefits;

 — All employee share plans and savings plans; 

 — Relocation and expatriate benefits; and

Opportunity

Annual salary increases for Executive 
Directors will normally be in line with 
the increases for other employees 
across our business units. However, 
there is no prescribed maximum 
annual increase.

The maximum paid will be the cost to 
the Company of providing benefits. 
The cost of benefits may vary from 
year to year but the Committee is 
mindful of achieving the best value 
from providers.

 — Reimbursed business expenses (including any tax liability) incurred 

when travelling overseas in performance of duties.

Provision for 
an income in 
retirement

Current Executive Directors have the option to:

 — Receive payments into a defined contribution scheme; and/or

 — Take a cash supplement in lieu of contributions. 

Jackson’s Defined Contribution Retirement Plan has a guaranteed  
element (6 per cent of pensionable salary) and additional contributions 
(up to a further 6 per cent of pensionable salary) based on the profitability 
of Jackson.

Executive Directors are entitled to 
receive pension contributions or a 
cash supplement (or combination of 
the two) up to a total of 25 per cent 
of base salary.

In addition, the Chief Executive, 
Prudential Corporation Asia receives 
statutory contributions into the 
Mandatory Provident Fund.

128  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Variable pay

Element

Operation

Annual bonus

Currently all Executive Directors participate in the Annual Incentive Plan (AIP). 

AIP awards for all Executive Directors, other than the Group Chief Risk 
Officer, are subject to the achievement of financial and personal objectives. 
The Group Chief Risk Officer’s performance measures are entirely based on 
a combination of functional and personal measures.

Business unit chief executives either have measures of their business unit’s 
financial performance in the AIP or they may participate in a business unit 
specific bonus plan. For example, the Chairman and CEO, NABU currently 
participates in the Jackson Senior Management Bonus Pool as well as in 
the AIP. 

The financial measures used for the annual bonus will typically include profit 
and cash flow targets and payments depend on the achievement of minimum 
capital thresholds. Jackson’s profitability and other key financial measures 
determine the value of the Jackson Senior Management Bonus Pool.

In specific circumstances, the Committee also has the power to recover 
all (or part of) bonuses for a period after they are awarded to executives. 
These clawback powers apply to the cash and deferred elements of bonuses 
made in respect of performance in 2015 and subsequent years.

Opportunity

The Chief Executive, M&G has a 
bonus opportunity of the lower of 
six times salary or 0.75 per cent of 
M&G’s IFRS profit. For other 
Executive Directors the maximum 
AIP opportunity is up to 200 per cent 
of salary. Annual awards are disclosed 
in the relevant Annual report on 
remuneration.

In addition to the AIP, the Chairman 
and CEO, NABU receives a 
10 per cent share of the Jackson 
Senior Management Bonus Pool.

Deferred 
bonus shares

Executive Directors are required to defer a percentage (currently 
40 per cent) of their total annual bonus into Prudential shares for three 
years. The release of awards is not subject to any further performance 
conditions. 

The maximum vesting under this 
arrangement is 100 per cent of the 
original deferral plus accrued 
dividend shares.

The Committee has the authority to apply a malus adjustment to all,  
or a portion of, an outstanding deferred award in specific circumstances. 
From 2015, the Committee also has the power to recover all, or a portion of, 
amounts already paid in specific circumstances and within a defined 
timeframe (clawback).

Prudential 
Long Term 
Incentive Plan

Currently all Executive Directors participate in the Prudential Long Term 
Incentive Plan (PLTIP). The PLTIP has a three‑year performance period. 
Vesting of outstanding awards is dependent on:

 — Relative total shareholder return; and
 — Group IFRS operating profit; or
 — Business unit IFRS operating profit; and
 — Balanced scorecard of sustainability measures.

The performance measures attached to each award are dependent on 
the role of the executive and will be disclosed in the relevant Annual report 
on remuneration. The Committee has the authority to apply a malus 
adjustment to all, or a portion of, an outstanding award in specific 
circumstances. For 2015 and subsequent years, the Committee also has 
the power to recover all, or a portion of, amounts already paid in specific 
circumstances and within a defined timeframe (clawback).

From 2017, PLTIP awards are usually subject to an additional two‑year 
holding period following the end of the three‑year performance period. 

Share ownership guidelines

The guidelines for share ownership are as follows:

 — 400 per cent of salary for the Group Chief Executive; and
 — 250 per cent of salary for other Executive Directors.

The value of shares awarded under 
the PLTIP (in any given financial year) 
may not exceed 550 per cent of the 
executive’s annual basic salary. 

Awards made in a particular year are 
usually significantly below this limit 
and are disclosed in the relevant 
Annual report on remuneration. The 
Committee would consult with major 
shareholders before increasing award 
levels during the life of this policy.

The maximum vesting under the 
PLTIP is 100 per cent of the original 
share award plus accrued dividend 
shares.

Executives have five years from the implementation of these increased guidelines (or from the date of their appointment, if later) 
to build this level of ownership. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  129

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationSummary of the current Directors’ remuneration policy continued

The full policy sets out the Committee’s powers in respect of Executive Directors joining or leaving the Board, where a change in 
performance conditions is appropriate or in the case of corporate transactions (such as a takeover, merger or rights issue). The policy also 
describes legacy long‑term incentive plans under which some Executive Directors continue to hold awards. 

Scenarios of total remuneration
The chart below provides an illustration of the future total remuneration for each Executive Director in respect of their remuneration 
opportunity for 2018. Three scenarios of potential outcome are provided based on underlying assumptions shown in the notes to 
the chart. 

The Committee is satisfied that the maximum potential remuneration of the Executive Directors is appropriate. Prudential’s policy is to 
offer Executive Directors remuneration which reflects the performance and experience of the executive, internal relativities and Group 
and/or business unit financial performance. In order for the maximum total remuneration to be payable:

 — Financial performance must exceed the Group and/or business unit’s stretching business plan;

 — Relative TSR must be at or above the upper quartile relative to the peer group; 

 — The sustainability scorecard, aligned to the Group’s strategic priorities, must be fully satisfied; 

 — Functional and personal performance objectives must be fully met; and

 — Performance must be achieved within the Group’s and business units’ risk framework and appetites.

£000
12,000

10,000

8,000

6,000

4,000

2,000

0

1,091

100%

i

i

M
n
m
u
m

4,450

44%

32%

24%

i

M
a
x
m
u
m

3,014

41%

23%

36%

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

1,046

100%

i

i

M
n
m
u
m

4,213
44%

31%

25%

i

M
a
x
m
u
m

2,862

41%

23%

36%

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

4,947

37%

50%

13%

i

M
a
x
m
u
m

3,035
38%

40%

22%

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

663
100%

i

i

M
n
m
u
m

10,960

38%

51%

8,605

30%

56%

1,182

100%

14%

11%

1,788

100%

i

i

M
n
m
u
m

i

i

M
n
m
u
m

i

M
a
x
m
u
m

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

6,389

42%

30%

28%

i

M
a
x
m
u
m

4,423
38%

22%

40%

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

8,657

52%

26%

22%

i

M
a
x
m
u
m

5,842

48%

19%

33%

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

1,901
100%

i

i

M
n
m
u
m

John Foley

Mark FitzPatrick

Anne Richards

Barry Stowe

Nic Nicandrou

Mike Wells

  Fixed
  Short‑term incentives
  Long‑term incentives

Note
The scenarios in the chart above have been calculated on the following assumptions:

Fixed pay

Base salary at 1 January 2018.

Minimum

In line with expectations

Maximum

Pension allowance at 1 January 2018.

Estimated value of benefits based on amounts paid in 2017.

Nic Nicandrou and Barry Stowe are paid in HK$ and US$ 
respectively and figures have been converted to GBP for the 
purposes of this chart.

Annual bonus

No bonus paid.

Long‑term incentives
(excludes share price 
growth and dividends)

No PLTIP vesting.

50% of maximum AIP.

100% of maximum AIP.

Jackson bonus pool at the average 
of the last three years.

Jackson bonus pool at highest 
of the last three years.

Vesting of 62.5% of award under 
PLTIP (midway between threshold 
and maximum).

100% of award under PLTIP.

130  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration for Non-executive Directors and the Chairman

Non-executive Directors

Fees

Benefits

Share ownership guidelines

All Non‑executive Directors receive a basic 
fee for their duties as a Board member. 
Additional fees are paid for added 
responsibilities such as chairmanship and 
membership of committees or acting as the 
Senior Independent Director. Fees are paid 
to Non‑executive Directors in cash. Fees 
are reviewed annually by the Board with 
any changes effective from 1 July.

Non‑executive Directors are not eligible 
to participate in annual bonus plans or 
long‑term incentive plans.

If, in a particular year, the number of 
meetings is materially greater than usual, 
the Company may determine that the 
provision of additional fees is fair and 
reasonable.

Chairman

The Chairman receives an annual fee for the 
performance of the role. On appointment, 
the fee may be fixed for a specified period 
of time. Fees will otherwise be reviewed 
annually with any changes effective from 
1 July.

The Chairman is not eligible to participate 
in annual bonus plans or long‑term 
incentive plans.

Travel and expenses for Non‑executive 
Directors are incurred in the normal course 
of business, for example, in relation to 
attendance at Board and Committee 
meetings. The costs associated with these 
are all met by the Company.

It is expected that Non‑executive Directors 
will hold shares with a value equivalent to 
one times the annual basic fee (excluding 
additional fees for chairmanship and 
membership of any committees). 

Non‑executive Directors are expected to 
attain this level of share ownership within 
three years of their appointment.

The Chairman may be offered benefits 
including:

 — Health and wellness benefits;

 — Protection and security benefits;

The Chairman has a share ownership 
guideline of one times his annual fee and 
is expected to attain this level of share 
ownership within five years of the date 
of his appointment.

 — Transport benefits; 

 — Reimbursement of business expenses 
(and any associated tax liabilities) 
incurred when travelling overseas in 
performance of duties; and

 — Relocation and expatriate benefits 

(where appropriate).

The Chairman is not eligible to receive a 
pension allowance or to participate in the 
Group’s employee pension schemes.

In setting the Directors’ remuneration policy, the Committee considers a range of factors including:

Conditions elsewhere in the Group
Across the Group, remuneration is reviewed regularly with the intention that all employees are paid appropriately in the context of 
their local market and given their individual skills, experience and performance. Each business unit’s salary increase budget is set with 
reference to local market conditions. The Remuneration Committee considers salary increase budgets in each business unit when 
determining the salaries of Executive Directors.

Prudential does not consult with employees when setting the Directors’ remuneration policy. Prudential is a global organisation with 
employees and agents in multiple business units and geographies. As such, there are practical challenges associated with consulting 
with employees directly on this matter. As many employees are also shareholders, they are able to participate in binding votes on the 
Directors’ remuneration policy and annual votes on the Annual report on remuneration. 

Shareholder views
The Remuneration Committee and the Company undertake regular consultation with key institutional investors on the remuneration 
policy and its implementation. This engagement is led by the Remuneration Committee Chair and is an integral part of the Company’s 
investor relations programme. The Committee is grateful to shareholders for their feedback and takes this into account when determining 
executive remuneration.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  131

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAnnual report on remuneration

The Board has established Audit, Remuneration, Risk and Nomination & Governance Committees as principal standing committees of 
the Board. These committees form a key element of the Group governance framework.

The operation of the Remuneration Committee
Members
Anthony Nightingale (the Chair of the Committee)
Kai Nargolwala
Philip Remnant
Thomas Watjen (member since 11 July 2017)

Role and responsibility
The role and responsibilities of the Committee are set out in its terms of reference, which are reviewed by the Committee and approved 
by the Board on an annual basis, and which can be found on the Company’s website. The Committee’s role is to assist the Board in 
meeting its responsibilities regarding the determination, implementation and operation of the overall remuneration policy for the Group, 
including the remuneration of the Chairman and Executive Directors, as well as overseeing the remuneration arrangements of other staff 
within its purview.

The principal responsibilities of the Committee are:

 — Determining and recommending to the Board for approval, the framework and policy for the remuneration of the Chairman, Executive 

Directors and other members of the Group Executive Committee;

 — Approving the design of performance‑related pay schemes operated for the Executive Directors and other members of the Group 

Executive Committee, and determining the targets and individual payouts under such schemes;

 — Reviewing the design and development of all share plans requiring approval by the Board and/or the Company’s shareholders;

 — Approving the share ownership guidelines for the Chairman and Executive Directors and other members of the Group Executive 

Committee, and monitoring compliance;

 — Reviewing and approving individual packages for the Executive Directors and other members of the Group Executive Committee, and 

the fees of the Chairman and the Non‑executive Directors of the Group’s material subsidiaries;

 — Reviewing and approving packages to be offered to newly recruited Executive Directors and other members of the Group Executive 

Committee;

 — Reviewing and approving the structure and quantum of any severance package for Executive Directors and other members of the 

Group Executive Committee;

 — Ensuring the process for establishing remuneration policy is transparent and consistent with the Group’s risk framework and 

appetites, encouraging strong risk management and solvency management practices and taking account of remuneration practices 
across the Group; 

 — Monitoring the remuneration and risk management implications of remuneration of senior executives across the Group, other 

selected roles and those with an opportunity to earn in excess of £1 million in a particular year; and

 — Overseeing the implementation of the Group remuneration policy for those roles within scope of the specific arrangements referred 

to in Article 275 of Solvency II.

An annual review of the Committee’s effectiveness was carried out as part of the Board evaluation, as described in more detail on 
page 94. The Committee was found to be functioning effectively.

132  Prudential plc    Annual Report 2017 

www.prudential.co.uk

In 2017, the Committee met six times. Key activities at each meeting are shown in the table below:

Meeting

Key activities

February 2017

Approve the 2016 Directors’ remuneration report; consider 2016 bonus awards for Executive Directors; consider 
vesting of the long‑term incentive awards with a performance period ending on 31 December 2016; approve 
2017 long‑term incentive awards, performance measures and plan documentation; and note an update on 
regulation affecting remuneration.

March 2017

May 2017

June 2017

Confirm 2016 annual bonuses and the vesting of long‑term incentive awards with a performance period ending 
on 31 December 2016, in light of audited financial results.

Approve remuneration arrangements for a new Executive Director and an Executive Director whose role changed 
and separation arrangements for an Executive Director who stepped down from the Board. 

Consider performance for outstanding long‑term incentive awards, based on the half‑year results; review the 
remuneration of senior executives across the Group, employees with a remuneration opportunity over £1 million 
per annum and employees within the scope of the Solvency II remuneration rules; review progress towards share 
ownership guidelines by the Chairman, Executive Directors and other Group Executive Committee members; 
approve the Chairman’s fees; and note an update on regulation affecting remuneration.

September 2017

Review proposed 2018 remuneration arrangements ahead of consultation with shareholders; approve the 
Solvency II Remuneration Policy Statement; and review the Remuneration Committee’s terms of reference. 

December 2017 

Review level of participation in the Company’s all‑employee share plans and dilution levels resulting from the 
Company’s share plans; approve Group Executive Committee members’ 2018 salaries and incentive 
opportunities in light of initial shareholder feedback; consider the annual bonus and long‑term incentive 
measures and targets to be used in 2018; review an initial draft of the 2017 Directors’ remuneration report; 
approve the Committee’s 2018 work plan; approve the fees for independent non‑executive directors of the 
material subsidiaries; and note an update on regulation affecting remuneration.

The Chairman and the Group Chief Executive attend meetings by invitation. The Committee also had the benefit of advice from:

 — Group Chief Risk Officer; 

 — Chief Financial Officer;

 — Group Human Resources Director; and

 — Director of Group Reward and Employee Relations.

Individuals are never present when their own remuneration is discussed and the Committee is always careful to manage potential 
conflicts of interest when receiving views from Executive Directors or senior management about executive remuneration proposals.

During 2017, Deloitte LLP was the independent adviser to the Committee. Deloitte was appointed by the Committee in 2011 following a 
competitive tender process. As part of this process, the Committee considered the services that Deloitte provided to Prudential and its 
competitors, as well as other potential conflicts of interest. Deloitte is a member of the Remuneration Consultants’ Group and voluntarily 
operates under their code of conduct when providing advice on executive remuneration in the UK. Deloitte regularly meet with the Chair 
of the Committee without management present. The Committee is comfortable that the Deloitte engagement partner and team 
providing remuneration advice to the Committee do not have connections with Prudential that may impair their independence and 
objectivity. The total fees paid to Deloitte for the provision of independent advice to the Committee in 2017 were £56,000 charged on a 
time and materials basis. During 2017, Deloitte gave Prudential management advice on remuneration, as well as providing guidance on 
capital optimisation, digital and technology, taxation, internal audit, real estate, global mobility and other financial, risk and regulatory 
matters. Remuneration advice is provided by an entirely separate team within Deloitte.

In addition, management received external advice and data from a number of other providers. This included market data and legal 
counsel. This advice, and these services, are not considered to be material. 

During the year, the Company has complied with the appropriate provisions of the UK Corporate Governance Code regarding Directors’ 
remuneration.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  133

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationTable of 2017 Executive Director total remuneration (the ‘single figure’)

£000’s

Mark FitzPatrick1
John Foley
Penny James2
Nic Nicandrou3, 8
Anne Richards4
Barry Stowe5,8
Mike Wells6
Tony Wilkey7

Total

2017 
taxable 
benefits*

 18 
 115 
 81 
 303 
 153 
 59 
 493 
 456 

2017 
total 
bonus

1,197
1,283
–
1,414
2,400
5,354
2,072
787

Of which:

Amount 
deferred 
into 
Prudential 
shares†

Amount 
paid in 
cash

2017 
LTIP 
releases‡

2017 
pension 
benefits§

Total 2017 
remuneration
the ‘single 
figure’¶

718
770
–
848
1,440
3,212
1,243
472

479
513
–
566
960
2,141
829
315

 – 
 2,378 
 – 
 2,016 
 – 
 3,109 
 4,758 
 2,952 

 84 
 191 
 119 
 218 
 100 
 220 
 276 
 123 

1,634
4,732
678
4,820
3,053
9,622
8,702
4,808

1,678

14,507

8,703

5,803

15,213

 1,331

38,049

2017 
salary

 335 
 765 
 478 
 869 
 400 
 880 
 1,103 
 490 

5,320

* Benefits include (where provided) the cost of providing the use of a car and driver, medical insurance, security arrangements and relocation/expatriate benefits.
† The deferred part of the bonus is subject to malus and clawback in accordance with the malus and clawback policies but no further conditions. 
‡ In line with the regulations, the estimated value of PLTIP releases in 2017 has been calculated based on the average share/ADR price over the last three months of 2017 (£18.52/$49.12). 

The actual value of PLTIPs, based on the share price on the date awards are released, will be shown in the 2018 report. 

§ 2017 pension benefits include cash supplements for pension purposes and contributions into DC schemes as outlined on page 142.
¶ Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded figures. Total remuneration is calculated using the methodology prescribed by 

Schedule 8 of Statutory Instrument 2013 No. 1981 ‑ The Large and Medium‑sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013.

Notes
1  Mark FitzPatrick was appointed to the Board on 17 July 2017.
2  Penny James stepped down from the Board on 30 September 2017. The remuneration above was paid in respect of her service as an Executive Director. 
3  To facilitate Nic Nicandrou’s relocation to Hong Kong to take up his new role as Chief Executive, Prudential Corporation Asia, Nic’s benefits include relocation support being temporary 

accommodation of £126,000 and tax and immigration advice of £33,000.

4  To facilitate her appointment as Chief Executive, M&G, in 2016 Anne Richards’s benefits include travel costs from Anne’s home in Edinburgh to London of £15,000. 
5  Barry Stowe’s bonus figure excludes a contribution of £16,200 from a profit sharing plan which has been made into a 401(k) retirement plan in respect of his role as Chairman & CEO, 

NABU. This is included under 2017 pension benefits.

6  To facilitate his appointment as Group Chief Executive and move to the UK in 2015, Mike Wells’s benefits include £340,000 to cover mortgage interest and £37,000 to cover home 

leave flights. 

7  Tony Wilkey stepped down from the Board on 17 July 2017. The remuneration above was paid in respect of his service as an Executive Director. His benefits include £148,000 for 
housing, £24,000 for home leave flights and a £235,000 Executive Director Location Allowance. Two of the LTIP releases relate to his previous role, prior to his service as an 
Executive Director.

8  Barry Stowe, Tony Wilkey and, following his appointment as Chief Executive, Prudential Corporation Asia, Nic Nicandrou are paid in their local currency and exchange rate 

fluctuations will therefore impact the reported sterling value.

134  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continuedTable of 2016 Executive Director total remuneration (the ‘single figure’)

2016 
salary

714
606
173
711
228
820
1,081
845

2016 
taxable 
benefits*

134
83
70
361
82
46
893
828

2016 
total 
bonus

1,271
962
920
1,236
1,368
5,229
2,151
1,440

Of which:

Amount 
deferred 
into 
Prudential 
shares†

Amount 
paid in 
cash

2016 
LTIP 
releases‡

2016 
Other 
payments

2016 
pension
benefits§

Total 2016 
remuneration 
the ‘single 
figure’¶

763
577
552
742
821
3,137
1,291
864

508
385
368
494
547
2,092
860
576

1,993
388
2,252
1,698
–
1,379
2,975
1,707

–
–
–
–
2,140
–
–
–

179
152
43
178
57
205
270
213

4,291
2,191
3,458
4,184
3,875
7,679
7,370
5,033

£000’s

John Foley1
Penny James
Michael McLintock2
Nic Nicandrou3
Anne Richards4
Barry Stowe5,8
Mike Wells6
Tony Wilkey7,8

Total

5,178

2,497

14,577

8,747

5,830

12,392

2,140

1,297

38,081

* Benefits include (where provided) the cost of providing the use of a car and driver, medical insurance, security arrangements and relocation/expatriate benefits.
† The deferred part of the bonus is subject to malus and clawback in accordance with the malus and clawback policies but no further conditions. 
‡  In line with the regulations, the estimated value of PLTIP releases in 2016 has been recalculated based on the actual share/ADR price on the date awards are released, being 

£16.63/$41.58. 

§ 2016 pension benefits include cash supplements for pension purposes and contributions into DC schemes.
¶ Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded figures. Total remuneration is calculated using the methodology prescribed by 

Schedule 8 of Statutory Instrument 2013 No. 1981 ‑ The Large and Medium‑sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013.

Notes
1  John Foley was appointed to the Board on 19 January 2016. The remuneration above was paid in respect of his service as an Executive Director, other than the LTIP releases which 

related to his previous role. 

2  Michael McLintock stepped down from the Board on 6 June 2016. The remuneration above was paid in respect of his service as an Executive Director.
3   Nic Nicandrou’s benefits relate primarily to relocation support under a legacy relocation clause in his contract, being £156,892 to cover taxes due on stamp duty paid in 2015.
4  Anne Richards was appointed to the Board on 7 June 2016. The remuneration above was paid in respect of her service as an Executive Director. In order to facilitate Anne’s 
appointment as Chief Executive, M&G, the Company agreed to replace the deferred bonus awards she forfeited on leaving Aberdeen Asset Management. The terms of the 
replacement award are designed to replicate those of the forfeited awards and the value is set out in the ‘Other payments’ column. In addition, to support Anne’s appointment as Chief 
Executive, M&G, the Company pays for accommodation in London and travel from Anne’s home in Edinburgh to London totalling £45,493 and the value is included in the ‘taxable 
benefits’ column. 

5  Barry Stowe’s bonus figure excludes a contribution of £11,738 from a profit sharing plan which has been made into a 401(k) retirement plan in respect of his role as Chairman & CEO, 

NABU. This is included under 2016 pension benefits.

6  To facilitate his move to the UK, Mike Wells’s benefits include relocation support including £330,680 to cover taxes due on stamp duty paid in 2015 and £339,624 to cover mortgage 

interest. In addition, an amount of £497,748 was paid by the Company to meet a payment on account for US tax on these benefits which, as the tax will be payable in the UK, under the 
UK and US double tax treaty this amount will ultimately be refunded. Mike’s benefits figure has been amended to include an additional £20,000 of home leave flights taken in 2016.
7  Tony Wilkey’s benefits include costs of £260,917 for housing and a £413,663 Executive Director Location Allowance. The LTIP releases relate to his previous role, prior to his service as 

an Executive Director.

8  Barry Stowe and Tony Wilkey are paid in their local currency and exchange rate fluctuations will therefore impact the reported sterling value.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  135

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationRemuneration in respect of performance in 2017
Base salary
Executive Directors’ salaries were reviewed in 2016 with changes effective from 1 January 2017. When the Committee took these 
decisions it considered:

 — The salary increases awarded to other employees, which vary across our business units, reflecting local market conditions;

 — The performance and experience of each Executive Director; 

 — The relative size of each Executive Director’s role; and

 — The performance of the Group. 

As reported last year, after careful consideration by the Committee, all Executive Directors, other than the Group Chief Risk Officer, 
received a salary increase of 2 per cent. The Group Chief Risk Officer received a salary increase of 5 per cent. The 2017 salary increase 
budgets for other employees across our business units were between 2.5 per cent and 6 per cent. No changes were made to Executive 
Directors’ maximum opportunities under either the annual incentive or the long‑term incentive plans. 

To provide context for the market review, information was also drawn from the following market reference points:

Executive

John Foley

Penny James

Nic Nicandrou 

Mark FitzPatrick

Anne Richards

Role

Benchmark(s) used to assess remuneration

Chief Executive, M&G Prudential 

 — FTSE 40

 — International insurance companies

Group Chief Risk Officer

 — FTSE 40

Chief Financial Officer

 — FTSE 40

 — International insurance companies

Chief Executive, M&G

 — McLagan UK Investment Management Survey

 — International insurance companies

Barry Stowe

Chairman & CEO, NABU 

 — Towers Watson US Financial Services Survey

 — LOMA US Insurance Survey

Mike Wells

Group Chief Executive

 — FTSE 40

Tony Wilkey 

Nic Nicandrou

Executive Director

Mark FitzPatrick1

John Foley2

Penny James3

Nic Nicandrou4

Anne Richards5

Barry Stowe

Mike Wells

Tony Wilkey6

Chief Executive, Prudential 
Corporation Asia

 — International Insurance Companies

 — Towers Watson Asian Insurance Survey

2016 salary 

2017 salary

N/A

£750,000

£606,000

£711,000

£400,000

£730,000

£765,000

£637,000

HK$10,500,000

£400,000

US$1,111,000

US$1,134,000

£1,081,000

£1,103,000

HK$8,890,000

HK$9,070,000

Notes
1  Mark FitzPatrick was appointed Chief Financial Officer on 17 July 2017. The annualised 2017 salary above was paid in respect of his service as Chief Financial Officer.
2  John Foley was appointed Chief Executive, UK and Europe on 19 January 2016. The annualised 2016 salary above was paid in respect of his service as Chief Executive, UK and Europe.
3  Penny James stepped down from the Board on 30 September 2017.
4  Nic Nicandrou was appointed Chief Executive, Prudential Corporation Asia on 17 July 2017. The annualised 2017 salary above was paid in respect of his service as Chief Executive, 

Prudential Corporation Asia.

5  Anne Richards was appointed Chief Executive, M&G on 7 June 2016. The annualised 2016 salary above was paid in respect of her service as Chief Executive, M&G.
6  Tony Wilkey stepped down from the Board on 17 July 2017.

136  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continuedAnnual bonus
2017 annual bonus opportunities
Executive Directors’ bonus opportunities, the weighting of performance measures for 2017 and the proportion of annual bonuses 
deferred are set out below:

Executive Director

Mark FitzPatrick1
John Foley
Penny James2
Nic Nicandrou3
Anne Richards
Barry Stowe4 
Mike Wells
Tony Wilkey5

Maximum 
AIP opportunity 

(% of salary) Deferral requirement

Group financial 
measures

Weighting of measures

Business unit 
financial/
functional 
measures

 Personal 
objectives

175% 40% of total bonus
180% 40% of total bonus
160% 40% of total bonus
180% 40% of total bonus
600% 40% of total bonus
160% 40% of total bonus
200% 40% of total bonus
180% 40% of total bonus

80%
20%
–
20%
20%
80%
80%
20%

20%
–
20%
60%
100% (functional/personal)
20%
60%
20%
60%
20%
–
20%
–
20%
60%

Notes
1  Mark FitzPatrick was appointed to the Board on 17 July 2017. The maximum bonus opportunity shown represents his annual opportunity as an Executive Director. This was not 

pro‑rated for the portion of the year for which he was an Executive Director, as Mark did not receive a 2017 bonus from his previous employer. 

2  Penny James stepped down from the Board on 30 September 2017. The maximum bonus opportunity shown represents her annual opportunity as an Executive Director but no bonus 

was paid.

3  Nic Nicandrou was Chief Financial Officer until his appointment as Chief Executive, Prudential Corporation Asia on 17 July 2017. The maximum bonus opportunity and performance 
measures shown represents his annual opportunity in his current role – this was pro‑rated for the portion of the year he was in this role and he also received a pro‑rated AIP for the 
portion of the year he was Chief Financial Officer. 

4  Barry Stowe also receives 10 per cent of the Jackson bonus pool. 
5  Tony Wilkey stepped down from the Board on 17 July 2017. The maximum bonus opportunity shown represents his annual opportunity as an Executive Director. This was pro‑rated 

for the portion of the year for which he was an Executive Director. 

2017 AIP performance measures and achievement
Target-setting process
For the financial AIP metrics, the performance ranges are set by the Remuneration Committee prior to, or at the beginning of, the 
performance period based on the annual business plans approved by the Board. These reflect the ambitions of the Group and business 
units, in the context of anticipated market conditions. 

The Committee seeks advice from the Group Risk Committee on risk management considerations to be applied to remuneration 
architecture and performance measures to ensure risk management culture and conduct is appropriately reflected in the design and 
operation of Executive Directors’ remuneration.

In 2017, the AIP performance measures were simplified from seven to four measures and Executive Directors’ 2017 bonuses were 
determined by the achievement of IFRS operating profit, operating free surplus, NBP EEV profit and cash flow, which are aligned to the 
Group’s growth and cash generation focus. This reflected the Committee’s objective to simplify the AIP metrics.

As part of the continuing implementation of Solvency II, the weightings of the Group Chief Risk Officer’s AIP performance targets 
(with effect from 2017) were changed so that the entire AIP outcome relates to a combination of functional and personal measures. 

Financial performance
The Committee reviewed performance against the performance ranges at its meeting in March 2018. Of the bonus performance metrics, 
the maximum targets were all exceeded other than Group IFRS operating profit, Savings & Retirement Solutions cash flow and IFRS 
operating profit, and Prudential Corporation Asia operating free surplus generated and IFRS operating profit which were between plan 
and maximum and Group NBP EEV profit and Prudential Corporation Asia NBP EEV profit which were between threshold and plan. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  137

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationThe Group Remuneration Committee considered a report from the interim Group Chief Risk Officer which had been approved by the 
Group Risk Committee. This report confirmed that the 2017 results were achieved within the Group’s and business units’ risk framework 
and appetite. The interim Group Chief Risk Officer also considered the effectiveness of risk management and internal controls, and 
specific actions taken to mitigate risks, particularly where these may be at the expense of profits or sales. The interim Group Chief Risk 
Officer’s recommendations were taken into account by the Committee when determining AIP outcomes for Executive Directors.

The level of performance required for threshold, plan and maximum payment against the Group’s 2017 Annual Incentive Plan financial 
measures and the results achieved are set out below. 

2017 AIP measure

Group IFRS operating profit 
Operating free surplus generated 
Group Cash flow
NBP EEV profit

Weighting

Threshold
  (£m)

35%
30%
20%
15%

3,967
3,090
(284)
3,339

Plan
  (£m)

4,464
3,398
16
3,697

Maximum
  (£m)

Achievement 
  (£m)

4,785
3,628
136
3,836

4,699
3,640
159
3,616

The Board believe that, due to the commercial sensitivity of the business unit targets, disclosing further details of these targets may 
damage the competitive position of the Group.

Personal performance
As set out in our Directors’ remuneration policy, a proportion of the annual bonus for each Executive Director is based on the 
achievement of personal objectives including:

 — The executive meeting their individual conduct and customer measures; 

 — The executive’s contribution to Group strategy as a member of the Board; and

 — Specific goals related to the business or function for which they are responsible and progress on major projects.

At its meeting in March 2018, the Committee concluded that there had been a high level of performance against these 2017 objectives, 
as summarised below:

Business 

Overview of objectives

2017 highlights

Group Head Office

Prudential 
Corporation Asia 
and Africa

Objectives included 
developing relationships with 
stakeholders, enhancing 
external publications, 
continued development of 
executive bench strength and 
leveraging digital opportunities 

Objectives included leveraging 
digital opportunities, 
developing distribution 
channels, continued 
development of executive 
bench strength, developing 
Eastspring and growing the 
Group’s Africa footprint

 — Highly commended in the 2017 Building Public Trust in Corporate 

Reporting Awards in the category for tax reporting;

 — Developed executive bench strength and succession and emerging talent 
to leverage high potential talent across the Group as demonstrated by the 
appointment of the former Group Chief Financial Officer as Chief 
Executive, Prudential Corporation Asia; and

 — Won the Insurance category of Managements Today’s Britain’s Most 

Admired Companies’ award.

 — Delivered various customer experience enhancements including askPRU, 
an insurance chatbot with real time information, and roll‑out of myDNA, 
our DNA‑based health and nutrition programme that enables customers 
to take a more personalised approach to their wellbeing; 

 — Launched PRU Fintegrate, an initiative that enables us to collaborate with 

fintech start‑ups;

 — Eastspring was chosen by IFC, part of the World Bank, as its first Asian 
partner in a programme that mobilises funds from institutional investors 
into projects in emerging markets; and

 — Entered Nigeria, our fifth African market, by acquiring a majority stake in 
Zenith Life and formed exclusive bancassurance partnerships with Zenith 
Bank plc. 

138  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continuedBusiness 

Overview of objectives

2017 highlights

North American 
Business Unit

Objectives included leveraging 
digital opportunities, 
developing our product range 
and focusing on core business 
areas

 — Launched Jackson’s The Financial Freedom Studio which aims to make 

retirement and investment choices easier to understand; 

 — Introduced ‘Retire on Purpose’, a new platform with a focus on thoughtful 

life planning as a crucial first step towards creating a comprehensive 
financial plan; 

M&G Prudential 

Objectives included the merger 
and successful integration of 
the Prudential UK and M&G 
businesses, leveraging digital 
opportunities, developing our 
range of products and 
investment offerings, and 
continued development of 
executive bench strength

 — Launched Perspective Advisory II and Elite Access Advisory to serve 
advisers and distributors with a preference for advisory products, and 
launched Private Wealth Shield, entering the Private Wealth and Trust 
Market; and 

 — Through our subsidiary National Planning Holdings, sold our US 

independent broker‑dealer network in order to focus on our core business.

 — Announced the merger of M&G and Prudential UK to offer customers and 

distributors wider and better choice and achieve cost savings; 

 — Entered a 10‑year partnership with Tata Consultancy Services, a global 

leader in IT, business process and digital services, to enhance service for 
our UK savings and retirement customers; 

 — Introduced myM&G, a new online direct‑to‑consumer investing platform, 

with lower fund charges; and

 — Launched our first open‑ended infrastructure fund of global listed 

infrastructure companies, the M&G ESG Global High Yield Fund and six 
further M&G funds on the new SICAV platform. 

2017 Annual Incentive Plan payments
On the basis of the strong performance of the Group and its business units, and the Committee’s assessment of each Executive Director’s 
personal performance, the Committee determined the following 2017 AIP payments:

Executive Director

Role

Mark FitzPatrick2
John Foley
Penny James3
Nic Nicandrou4 

Anne Richards
Barry Stowe4
Mike Wells
Tony Wilkey5

Chief Financial Officer
Chief Executive, M&G Prudential
Group Chief Risk Officer
Chief Financial Officer/
Chief Executive, PCA
Chief Executive, M&G
Chairman & CEO, NABU
Group Chief Executive
Chief Executive, PCA

2017 salary1

£730,000
£765,000
£637,000
£726,000/
HK$10,500,000
£400,000
US$1,134,000
£1,103,000
HK$9,070,000

Maximum 
2017 AIP

2017 AIP payment 
(% of maximum)

2017 AIP payment

175%
180%
160%
175%/
180%
600%
160%
200%
180%

94%
93%
0%

90%
100%
94%
94%
89%

£1,197,000
£1,283,000
£nil

£1,414,000
£2,400,000
£5,354,000
£2,072,000
£787,000

Notes
1  At 31 December 2017 or on stepping down from the Board if earlier.
2  As Mark FitzPatrick did not receive a bonus from his previous employer for 2017, his bonus was not pro‑rated. 
3  Penny James stepped down from the Board on 30 September 2017 and no bonus was paid. 
4 
5  Tony Wilkey stepped down from the Board on 17 July 2017. The AIP shown above was paid in respect of his service as an Executive Director. 

In addition to the Annual Incentive Plan, Barry Stowe also participates in the Jackson bonus pool (see below).

2017 Jackson bonus pool
In 2017, the Jackson bonus pool was determined by Jackson National Life Insurance’s profitability, capital adequacy, remittances to 
Group, in‑force experience, ECap solvency ratio and credit rating. Across all these measures Jackson delivered strong performance, 
and more detail on that performance is set out on pages 24 to 27. As a result of this performance the Committee determined that 
Barry Stowe’s share of the bonus pool was US$5,199,580.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  139

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationDisclosure of targets and achievement for the 2016 Annual Incentive Plan
The level of performance required for threshold, plan and maximum payment against the Group’s 2016 Annual Incentive Plan financial 
measures and the results achieved are set out below. 

2016 AIP measure

Group cash flow
Operating free surplus generated
Group Solvency II surplus
Group ECap surplus
NBP EEV profit
In‑force EEV profit
Group IFRS operating profit

Weighting Threshold  (£m)

Plan  (£m) Maximum  (£m)

Achievement 
  (£m)

10%
25%
7.5%
7.5%
5%
10%
35%

(357)
2,719
9,400
15,551
2,674
1,682
3,483

(224)
3,244
11,900
18,551
2,949
1,912
3,733

(195)
3,394
12,900
20,051
3,009
2,002
3,908

35
3,566 
12,483
22,470
3,088
2,409
4,256

The Board believe that, due to the commercial sensitivity of the business unit targets, disclosing further details of these targets may 
damage the competitive position of the Group.

Update on performance against targets for awards made in 2016 and 2017 under the Prudential Long Term 
Incentive Plan
As at 31 December 2017, Prudential’s TSR performance during the period 1 January 2016 and 31 December 2017 was ranked between 
median and upper quartile and during the period 1 January 2017 to 31 December 2017 was ranked in the upper quartile.

Prudential’s Group IFRS operating profit performance between 1 January 2016 to 31 December 2017 was 5 per cent above the stretch 
target established for 2016 PLTIP awards. The Group’s IFRS achievement between 1 January 2017 and 31 December 2017 was 2 per cent 
above the stretch target adopted for 2017 PLTIP award.

Between 1 January 2017 and 31 December 2017, the Group also made good progress towards meeting the measures which form part of 
the sustainability scorecard used for 2017 to 2019 PLTIP awards:

 — Capital measure As at 31 December 2017, the Group’s Solvency II operating capital generation was above the plan level. 

 — Conduct measure During 2017, there were no significant conduct/culture/governance issues that resulted in significant capital 

add‑ons or material fines.

 — Diversity measure As at 31 December 2017, 25 per cent of our Leadership Team was female. This represented good progress 

towards the target that 27 per cent of the Leadership Team be female by the end of 2019. 

Remuneration in respect of performance periods ending in 2017
Long-term incentive plans with performance periods ending on 31 December 2017
Our long‑term incentive plans have stretching performance conditions that are aligned to the strategic priorities of the Group. In deciding 
the portion of the awards to be released, the Committee considered actual financial results against these performance targets. The 
Committee also reviewed underlying Company performance to ensure vesting levels were appropriate, including an assessment of 
whether results were achieved within the Group and business units’ risk framework and appetite. The Directors’ remuneration policy 
contains further details of the design of Prudential’s long‑term incentive plans. 

Prudential Long Term Incentive Plan (PLTIP) 
In 2015, all Executive Directors were granted awards under the PLTIP. The awards were subject to challenging targets. The weightings of 
these measures are detailed in the table below. 

Executive Director

John Foley
Barry Stowe
Mike Wells
Tony Wilkey
All other Executive Directors

Weighting of measures

Group TSR1

IFRS operating profit (Group or business unit)2

50%
50%
50%
50%
50%

50% (business unit target)
50% (business unit target)
50% (business unit and Group target)
50% (business unit target)
50% (Group target)

Notes
1  Group TSR is measured on a ranked basis over three years relative to peers. 
2 
IFRS operating profit is measured on a cumulative basis over three years.
3  Mike Wells, Barry Stowe and Tony Wilkey received additional awards following their change in role in 2015 and these awards had performance measures reflective of their new roles. 

140  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continuedUnder the Group TSR measure, 25 per cent of the award vests for TSR at the median of the peer group increasing to full vesting for 
performance within the upper quartile. TSR is measured on a local currency basis since this has the benefit of simplicity and directness of 
comparison. The peer group for the 2015 awards is:

Aegon
Allianz
Legal & General
Old Mutual
Swiss Re

Aflac
Aviva
Manulife
Prudential Financial
Zurich Insurance Group

AIA
AXA
MetLife
Standard Life

AIG
Generali
Munich Re
Sun Life Financial

Following the merger of Standard Life and Aberdeen Asset Management during the year, the Remuneration Committee determined that 
Standard Life would be retained in the peer group for the pre‑merger period and the combined entity would be included in the peer 
group from the date of the merger for all outstanding PLTIP awards. 

Prudential’s TSR performance during the performance period (1 January 2015 to 31 December 2017) was between the median and 
upper quartile of the peer group (ranked 6th). The portion of the awards related to TSR that therefore vested was 91.67 per cent.

Under the IFRS measure, 25 per cent of the award vests for meeting the threshold IFRS profit set at the start of the performance period 
increasing to full vesting for performance at or above the stretch level. The table below illustrates the cumulative performance achieved 
over 2015 to 2017 compared to the Group targets set in 2015: 

Group

IFRS operating profit

2015-17 cumulative targets

Threshold 

Plan

Maximum

2015-17 
cumulative 
achievement

£9,872m

£10,969m

£12,066m

£12,962m

Overall 
vesting

100%

The Committee determined that the cumulative IFRS operating profit target established for the PLTIP should be expressed using 
exchange rates consistent with the reported disclosures. All the individual business units exceeded their stretch performance target and 
achieved 100 per cent vesting, other than Asia which exceeded plan performance, but not the stretch target, and therefore vested at 
87 per cent. 

Details of business unit IFRS targets have not been disclosed as the Committee considers that these are commercially sensitive and 
disclosure of targets at such a granular level would put the Company at a disadvantage compared to its competitors. The Committee will 
keep this disclosure policy under review based on whether, in its view, disclosure would compromise the Company’s competitive 
position.

Prudential Corporation Asia Long Term Incentive Plan (PCA LTIP) 
Tony Wilkey holds PCA LTIP awards granted in 2014 and 2015. These PCA LTIP awards were granted before Tony was appointed to the 
Board. One of these awards, granted in 2014, had performance conditions and one of these awards, granted in 2015, had no 
performance conditions. Details of the performance conditions attached to the 2014 award and performance achieved are set out below: 

Performance measure

Prudential Corporation Asia IFRS operating profit
Prudential Corporation Asia operating free surplus generated

Performance 
target (to be 
achieved by 
31 December 
2017)

Performance 
achieved by 
31 December 
2017

Weighting

50%
50%

£1,826m
£900m 

£1,855m
£1,029m

www.prudential.co.uk 

Annual Report 2017    Prudential plc  141

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationLTIP vesting 
The Committee considered a report from the interim Group Chief Risk Officer which had been approved by the Group Risk Committee. 
This report confirmed that the financial results were achieved within the Group’s and business units’ risk framework and appetite. On the 
basis of this report, and the performance of the Group and its business units described above, the Committee determined the vesting of 
each Executive Director’s LTIP awards as set out below. 

Executive Director

John Foley
Nic Nicandrou
Barry Stowe
Mike Wells
Tony Wilkey

Maximum value 
of award at 
full vesting1

Percentage of the 
LTIP award vesting 

Number of 
shares/ADRs vesting2

Value of 
shares vesting1 

£2,481,758
£2,104,050
£3,405,243
£4,967,070
£3,058,597

95.8%
95.8%
95.8% and 89.3%
95.8%
100% and 89.3%

128,376
108,838
81,591
124,861
159,373

£2,377,524
£2,015,680
£3,109,433
£4,758,453
£2,951,588

Notes
1  The share price used to calculate the value of the LTIP awards with performance periods which ended on 31 December 2017 and vest in 2018 was the average share price/ADR price 

for the three months up to 31 December 2017, being £18.52/$49.12.

2  The number of shares vesting includes accrued dividend shares.
3  Mike Wells, Barry Stowe and Tony Wilkey received additional awards following their change of role in 2015, and these awards had performance measures reflective of their new roles.

Pension entitlements
Pension provisions in 2017 were:

Executive Director

2017 pension arrangement 

Life assurance provision

Barry Stowe

Tony Wilkey/Nic Nicandrou

UK‑based executives 

Pension supplement of 25 per cent of 
salary, part of which is paid as a 
contribution to an approved US retirement 
plan.

Pension supplement in lieu of pension of 
25 per cent of salary and a HK$18,000 
payment to the Hong Kong Mandatory 
Provident Fund.

Pension contribution to defined 
contribution plan and/or pension 
supplement in lieu of pension of 
25 per cent of salary.

Two times salary

Eight times salary

Up to four times salary plus a dependants’ 
pension

John Foley previously participated in a non‑contributory defined benefit scheme that was open at the time he joined the Company. The 
scheme provided an accrual of 1/60ths of final pensionable earnings for each year of pensionable service. The normal retirement date is 
60 years of age and during 2017 John elected to commence payment of his pension. John took a tax free cash sum of £103,551.06 and 
from March 2017 received pension payments equivalent to £15,533 per annum, which increased to £15,636 per annum from 1 April 
2017, in line with the Consumer Prices Index. The pension will continue to be subject to statutory increases in line with the Consumer 
Prices Index. 

142  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continuedPerformance graph and table
The chart below illustrates the TSR performance of Prudential, the FTSE 100 and the peer group of international insurers used to 
benchmark the Company’s performance for the purposes of the PLTIP. 

Prudential TSR vs. FTSE 100 and peer group average – total return per cent over nine years to December 2017

£800

£700

£600

£500

£400

£300

£200

£100

£713

£292

£246

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

  Prudential
  FTSE 100
  Peer group average

Note
The peer group average represents the average TSR performance of the peer group used for 2017 PLTIP awards (excluding companies not listed at the start of the period).

The information in the table below shows the total remuneration for the Group Chief Executive over the same period:

£000

2009

2009

2010

2011

2012

2013

2014

2015

2015

2016

2017

Group Chief Executive
Salary, pension and benefits
Annual bonus payment
(As % of maximum)
LTIP vesting
(As % of maximum)
Other payments

Group Chief Executive 
‘single figure’ of total 
remuneration

M Tucker1 T Thiam T Thiam T Thiam T Thiam T Thiam T Thiam T Thiam2 M Wells M Wells M Wells
1,872
2,072
(94%)
4,758
(95.8%)
–

613
704
(77.3%)
3,702
(100%)
–

2,244
2,151
(99.5%)
2,975
(70.8%)
–

1,992
1,244
(99.7%)
4,290
(100%)
–

1,411
2,056
(99.8%)
5,235
(100%)
–

1,458
2,122
(100%)
9,838
(100%)
–

1,373
2,000
(100%)
6,160
(100%)
–

1,189
1,570
(97%)
2,534
(100%)
–

1,241
1,570
(97%)
2,528
(100%)
–

1,013
841
(92%)
1,575
(100%)
308

286
354
(90%)
–
–
–

3,737

640

5,293

5,339

9,533

8,702

13,418

5,019

7,526

7,370

8,702

Notes
1  Mark Tucker left the Company on 30 September 2009. Tidjane Thiam became Group Chief Executive on 1 October 2009. The figures shown for Tidjane Thiam’s remuneration in 2009 

relate only to his service as Group Chief Executive. 

2  Tidjane Thiam left the Company on 31 May 2015. Mike Wells became Group Chief Executive on 1 June 2015. The figures shown for Mike Wells’s remuneration in 2015 relate only to his 

service as Group Chief Executive. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  143

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationPercentage change in remuneration 
The table below sets out how the change in remuneration for the Group Chief Executive between 2016 and 2017 compared to a wider 
employee comparator group: 

Group Chief Executive
All UK employees

Salary

Benefits

2%
3%

(44.8)%
3.3%

Bonus

(3.7)%
6.3%

The employee comparator group used for the purpose of this analysis is all UK employees. This includes employees in the UK insurance 
operations business, M&G and Group Head Office, and reflects the average change in pay for employees employed in both 2016 and 
2017. The salary increase includes uplifts made through the annual salary review, as well as any additional changes in the year; for 
example to reflect promotions or role changes. The UK workforce has been chosen as the most appropriate comparator group as it 
reflects the economic environment where the Group Chief Executive is employed. 

Relative importance of spend on pay
The table below sets out the amounts payable in respect of 2016 and 2017 on all employee pay and dividends:

All employee pay (£m)1
Dividends (£m)

Note
1  All employee pay as taken from note B2.1 to the financial statements.

2016

1,885
1,122

2017

1,985
1,216

Percentage 
change

5%
8.4%

Long-term incentives awarded in 2017
2017 share-based long-term incentive awards
As detailed in the Directors’ remuneration policy, approved by shareholders at the 2017 AGM, all long‑term incentive awards made to 
Executive Directors in 2017 were granted under the PLTIP. The vesting of these awards will depend on:

 — Relative TSR (25 per cent of award); 

 — Group or business unit IFRS operating profit (50 per cent of award); and

 — Balanced scorecard of strategic measures (25 per cent of award).

As part of the continuing implementation of Solvency II, the weightings of the Group Chief Risk Officer’s LTIP performance targets 
(with effect from 2017) were different to the other Executive Directors and were:

 — Relative TSR (50 per cent of award); 

 — Group IFRS operating profit (20 per cent of award); and

 — Balanced scorecard of strategic measures (30 per cent of award).

Under the Group TSR measure, 25 per cent of the award vests for TSR at the median of the peer group, increasing to full vesting for 
performance within the upper quartile. Following a comprehensive review of the peer group, supported by the Remuneration 
Committee’s independent adviser and the Group’s Investor Relations team, three companies (Aflac, Munich Re and Swiss Re) were 
removed for the 2017 awards because their products and geographic footprints are insufficiently similar to those of the Group.

TSR is measured on a local currency basis since this has the benefit of simplicity and directness of comparison.

The peer group for the 2017 awards is:

Aegon
Aviva
Manulife
Standard Life Aberdeen

AIA
AXA
MetLife
Sun Life Financial

AIG
Generali
Old Mutual 
Zurich Insurance Group

Allianz
Legal & General
Prudential Financial

144  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continuedUnder the IFRS measure, 25 per cent of the award vests for meeting the threshold IFRS operating profit, set at the start of the 
performance period increasing to full vesting for performance at or above the stretch level. 

Under the balanced scorecard, performance is assessed for each of the four measures, at the end of the three‑year performance period. 
Each of the measures has equal weighting and the 2017 measures are set out below. 

Capital measure: 

Cumulative three‑year ECap Group operating capital generation relative to plan, less cost of capital (based on the 
capital position at the start of the performance period).

Vesting basis: 

100 per cent vesting for achieving plan, otherwise 0 per cent vesting. The plan figure for this metric will be 
published in the Annual Report for the final year of the performance period.

Capital measure: 

Cumulative three‑year Solvency II Group operating capital generation (as captured in published disclosures) 
relative to plan.

Vesting basis: 

100 per cent vesting for achieving plan, otherwise 0 per cent vesting. The plan figure for this metric will be 
published in the Annual Report for the final year of the performance period.

Conduct measure:  Through appropriate management action, ensure there are no significant conduct/culture/governance issues 

that result in significant capital add‑ons or material fines.

Vesting basis: 

100 per cent for achieving the Group’s expectations, otherwise 0 per cent vesting.

Diversity measure:  Percentage of the Leadership Team that is female at the end of 2019. The target for this metric will be based on 
progress towards the goal that the Company set when it signed the Women in Finance Charter, specifically that 
30 per cent of our Leadership Team will be female by the end of 2021. For this portion of PLTIP awards made in 
2017 to vest, at least 27 per cent of our Leadership Team must be female by the end of 2019.

Vesting basis: 

100 per cent vesting for achieving the target, otherwise 0 per cent vesting. 

The table below shows the awards made to Executive Directors in 2017 under share‑based long‑term incentive plans and the 
performance conditions attached to these awards:

Executive Director Role

Number 
of shares 
or ADRs 
subject 
to award*

 Percentage 
of awards 
released 
for 
achieving 
threshold 
targets‡

Face value 
of award†

Weighting of performance conditions

IFRS operating profit

End of 
performance 
period

Group 
TSR

Balanced 
scorecard

Group Asia

US

UK M&G

Mark FitzPatrick Chief Financial 

101,360 £1,824,987

Officer

John Foley

Chief Executive, 

114,177 £1,912,465

Penny James

Group Chief Risk 

95,073 £1,592,473

M&G Prudential

Nic Nicandrou  Chief Financial 

108,357 £1,814,980

Officer

Officer/ Chief 
Executive, PCA

Anne Richards Chief Executive, 

107,461 £1,799,972

Barry Stowe

Chairman & CEO, 

123,845 $5,216,351

M&G

Mike Wells

Tony Wilkey

NABU
Group Chief 
Executive 
Chief Executive, 

PCA

263,401 £4,411,967

139,340 £2,333,945

25%  31 December 
2019
25%  31 December 
2019
25%  31 December 
2019
25%  31 December 
2019

25%  31 December 
2019
25%  31 December 
2019
25%  31 December 
2019
25%  31 December 
2019

25%

25%

50%

25%

25%

25%

25%

25%

25% 50%

25%

30% 20%

25% 50%

50%

25%

25%

50%

50%

25% 50%

25%

50%

* Awards over shares were awarded to all Executive Directors other than Barry Stowe whose awards were over ADRs. 
† Awards for Executive Directors are calculated based on the average share price over the three dealing days prior to the grant date, being £16.75 and an ADR price of $42.12 for all 

Executive Directors other than Mark FitzPatrick and £18.005 for Mark FitzPatrick.

‡ The 2017 balanced scorecard is assessed on a binary basis. The percentage of awards released for achieving maximum targets is 100 per cent.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  145

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationBuy-out award
As reported in the 2016 Annual report on remuneration, in order to facilitate Anne Richards’s appointment as Chief Executive, M&G, 
the Company agreed to replace the deferred bonus awards she forfeited on leaving Aberdeen Asset Management. The terms of the 
replacement award were designed to replicate those of the forfeited awards and are therefore not subject to performance conditions and 
will accrue dividend equivalents. These awards entitle Anne to receive a cash amount equal to the market value of the specified notional 
number of Prudential shares on the date of exercise, less an award price of 5p per share. The outstanding awards and the exercise periods 
are detailed below. 

Exercise period

1 December 2018 to 1 January 2019

1 December 2019 to 1 January 2020

1 December 2020 to 1 January 2021

Number of notional shares 

25,078

25,078

13,426

In December 2017, Anne exercised the second tranche of this replacement award. The gross value of the award exercised (which 
included dividend equivalents) was £747,671 and Anne used the net of tax value of £395,174 to buy 21,408 Prudential shares. Anne has 
committed to use the net of tax value of all her outstanding awards to buy Prudential shares.

This buy‑out award was made under rule 9.4.2 of the UKLA Listing Rules as the award could not be effected under any of the Company’s 
existing incentive plans. Anne is the sole participant in this arrangement and no further awards will be made to Anne under the 
arrangement. 

146  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continuedChairman and Non-executive Director remuneration in 2017
Chairman’s fees 
The Chairman’s fee was reviewed by the Committee during 2017 and increased by 2 per cent to £734,000 with effect from 1 July 2017 
in order to reflect inflation.

Non-executive Directors’ fees
The Non‑executive Directors’ fees were reviewed by the Board during 2017 and the basic fee was increased by 2 per cent to £97,000. 
None of the fees for additional duties were increased:

Annual fees

Basic fee
Additional fees:

Audit Committee Chair
Audit Committee member 
Remuneration Committee Chair 
Remuneration Committee member 
Risk Committee Chair 
Risk Committee member
Nomination Committee member 
Senior Independent Director

From 
1 July 2016
  (£) 

From
1 July 2017
  (£) 

95,000

97,000

75,000
27,500
60,000
27,500
75,000
27,500
10,000
50,000

75,000
27,500
60,000
27,500
75,000
27,500
10,000
50,000

Note
If, in a particular year, the number of meetings is materially greater than usual, the Company may determine that the provision of additional fees is fair and reasonable.

The resulting fees paid to the Chairman and Non‑executive Directors are:

£000s

Chairman
Paul Manduca
Non-executive Directors
Howard Davies 
Ann Godbehere 
Alistair Johnston1
David Law
Kai Nargolwala2
Anthony Nightingale
Philip Remnant3
Alice Schroeder
Lord Turner
Thomas Watjen4

Total

2017 fees

2016 fees

2017 taxable 
benefits*

2016 taxable 
benefits*

Total 2017 
remuneration:
the ‘single 
figure’†

Total 2016 
remuneration:
 the ‘single 
figure’†

727

209
79
–
176
151
166
211
124
140
59

710

202
205
47
122
150
165
210
122
122
–

122

121

– 
– 
– 
–
– 
– 
– 
– 
–
–

– 
– 
– 
–
– 
– 
– 
– 
–
–

849

209
79
–
176
151
166
211
124
140
59

831

202
205
47
122
150
165
210
122
122
–

2,042

2,055

122

121

2,164

2,176

* Benefits include the cost of providing the use of a car and driver, medical insurance and security arrangements. 
† Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded figures. Total remuneration is calculated using the methodology prescribed 

by Schedule 8 of the Companies Act. The Chairman and Non‑executive Directors are not entitled to participate in annual bonus plans or long‑term incentive plans.

Notes
1  Alistair Johnston stepped down from the Board on 19 May 2016.
2  Kai Nargolwala also received an annual fee of £250,000 (payable in HK$) in respect of his non‑executive chairmanship of Prudential Corporation Asia Limited with effect from 

1 February 2016.

3  Philip Remnant also received an annual fee of £250,000 in respect of his non‑executive chairmanship of M&G Group Limited with effect from 1 April 2016.
4  Thomas Watjen joined the Board on 11 July 2017.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  147

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationStatement of Directors’ shareholdings
The interests of Directors in ordinary shares of the Company are set out below. ‘Beneficial interest’ includes shares owned outright, 
shares acquired under the Share Incentive Plan (SIP) and deferred annual incentive awards, detailed in the ‘Supplementary information’ 
section. It is only these shares that count towards the share ownership guidelines. 

1 January 2017 
(or on date of 
appointment)

During 2017

31 December 2017 
(or on date 
of retirement)

Share ownership 
guidelines

Total 
beneficial 
interest 
  (number 
  of shares)

Number 
of shares 
acquired 

Number 
of shares 
disposed

Number 
of shares 
subject to 
performance 
conditions†

Total 
beneficial 
interest* 
  (number 
  of shares)

Total 
interest 
in shares

Share 
ownership 
guidelines‡ 
  (% of 
  salary/fee) 

Beneficial 
interest as a 
percentage of 
basic salary/
basic fees§

Chairman
Paul Manduca 
Executive Directors
Mark FitzPatrick1
John Foley
Penny James2
Nic Nicandrou
Anne Richards
Barry Stowe3
Mike Wells4
Tony Wilkey5
Non-executive Directors
Howard Davies 
Ann Godbehere6
David Law
Kaikhushru Nargolwala
Anthony Nightingale
Philip Remnant
Alice Schroeder7
Lord Turner
Tom Watjen8

42,500

–

–

42,500

–

42,500

–
249,965
41,572
304,138
31,439
265,878
544,534
120,528

9,049
15,914
6,904
70,000
30,000
6,916
8,500
5,500
–

81
154,770
47,365
134,338
54,922
227,178
243,195
101,428

229
–
2,162
–
20,000
–
–
1,052
5,500

–
154,619
13,376
146,167
–
210,710
125,106
147,537

–
–
–
–
–
–
–
–
–

81
250,116
75,561
292,309
86,361
282,346
662,623
74,419

9,278
15,914
9,066
70,000
50,000
6,916
8,500
6,552
5,500

101,360
381,325
236,049
349,310
153,367
686,398
835,625
454,170

101,441
631,441
311,610
641,619
239,728
968,744
1,498,248
528,589

–
–
–
–
–
–
–
–
–

9,278
15,914
9,066
70,000
50,000
6,916
8,500
6,552
5,500

100%

250%
250%
N/A
250%
250%
250%
400%
N/A

100%
N/A
100%
100%
100%
100%
100%
100%
100%

108%

0%
596%
N/A
510%
394%
585%
1095%
N/A

178%
N/A
174%
1343%
959%
133%
163%
126%
106%

* There were no changes of Directors’ interests in ordinary shares between 31 December 2017 and 13 March 2018, with the exception of the UK‑based Executive Directors due to their 

participation in the monthly SIP. Mark FitzPatrick acquired a further 31 shares in the SIP, John Foley acquired a further 30 shares in the SIP and Mike Wells acquired a further 30 shares in 
the SIP during this period.

† Further information on share awards subject to performance conditions are detailed in the ‘share‑based long‑term incentive awards’ section of the Supplementary information.
‡ Holding requirement of the Articles of Association (2,500 ordinary shares) must be obtained within one year of appointment to the Board. The increased guidelines for Executive 

Directors were introduced with effect from January 2013 and increased again in 2017. Executive Directors have five years from this date (or date of joining or role change, if later) to reach 
the enhanced guideline. The guideline for Non‑executive Directors was introduced on 1 July 2011. Non‑executive Directors have three years from their date of joining to reach the 
guideline. Where applicable, all Directors are in compliance with the share ownership guideline.

§ Based on the average closing price for the six months to 31 December 2017 (£18.23). 

The Company and its Directors, Chief Executives and shareholders have been granted a partial exemption from the disclosure requirements under Part XV of the Securities and Futures 
Ordinance (SFO). As a result of this exemption, Directors, Chief Executives and shareholders do not have an obligation under the SFO to notify the Company of shareholding interests, 
and the Company is not required to maintain a register of Directors’ and Chief Executives’ interests under section 352 of the SFO, nor a register of interests of substantial shareholders 
under section 336 of the SFO. The Company is, however, required to file with the Stock Exchange of Hong Kong Limited any disclosure of interests notified to it in the United Kingdom. 

Notes
1  Mark FitzPatrick was appointed to the Board on 17 July 2017. Total interest in shares is shown from this date.
2  Penny James stepped down from the Board on 30 September 2017. Total interest in shares is shown as at this date.
3  For the 1 January 2017 figure, Barry Stowe’s beneficial interest in shares is made up of 132,939 ADRs (representing 265,878 ordinary shares), (8,513.73 of these ADRs are held within 
an investment account which secures premium financing for a life assurance policy). For the 31 December 2017 figure the beneficial interest in shares is made up of 141,173 ADRs 
(representing 282,346 ordinary shares).

4  For the 1 January 2017 figure, Mike Wells’ beneficial interest in shares is made up of 218,576 ADRs (representing 437,152 ordinary shares) and 107,382 ordinary shares. For the 

31 December 2017 figure his beneficial interest in shares is made up of 249,811 ADRs (representing 499,622 ordinary shares) and 163,001 ordinary shares.

5  Tony Wilkey stepped down from the Board on 17 July 2017. Total interest in shares is shown as at this date. 
6  Ann Godbehere stepped down from the Board on 18 May 2017. Total interest in shares is shown as at this date.
7  For the 1 January 2017 and 31 December 2017 figure, Alice Schroeder’s beneficial interest in shares is made up of 4,250 ADRs (representing 8,500 ordinary shares). 
8  Tom Watjen was appointed to the Board on 11 July 2017. Total interest in shares is shown from this date. For the 31 December 2017 figure, Tom Watjen’s beneficial interest in shares is 

made up of 2,750 ADRs (representing 5,500 ordinary shares). 

9  James Turner, who joined the Board as Group Chief Risk Officer on 1 March 2018, has a total beneficial interest in 9,701 shares, awards over 82,976 shares subject to performance 
conditions and an option over 1,237 shares in the UK Prudential Savings‑Related Share Option Scheme. There was no change in his share interests between 1 and 13 March 2018.

148  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continued 
 
 
The bar chart below illustrates the Executive Directors’ shareholding as a percentage of base salary versus the share ownership guideline.

%
1,200

1,000

800

600

400

200

0

1,095

596

585

394

400

510

250

250

250

250

250

John Foley

Mark FitzPatrick

Anne Richards

Barry Stowe

Mike Wells

Nic Nicandrou

0

  Share ownership guideline as % of salary
  Beneficial interest as % of salary

Outstanding share options
The following table sets out the share options held by the Executive Directors in the UK Savings‑Related Share Option Scheme (SAYE) 
as at the end of the period. Anne Richards holds options under her buy‑out arrangement, details of which were set out on page 146.

Date
 of grant

Exercise
 price
  (pence)

Market
 price at
31 Dec 
2017
  (pence)

Exercise period

Number of options

Beginning

 Beginning 
of period Granted  Exercised   Cancelled  Forfeited

End

Lapsed

End of 
period

Mark FitzPatrick
John Foley
John Foley
John Foley
Penny James
Nic Nicandrou
Nic Nicandrou
Anne Richards
Mike Wells

21 Sep 17
23 Sep 14
21 Sep 16
21 Sep 17
22 Sep 15
23 Sep 14
21 Sep 16
21 Sep 16
22 Sep 15

1,455 1,905.5 01 Dec 22 31 May 23
1,155 1,905.5 01 Dec 17 31 May 18
1,104 1,905.5 01 Dec 19 31 May 20
1,455 1,905.5 01 Dec 20 31 May 21
1,111 1,905.5 01 Dec 18 31 May 19
1,155 1,905.5 01 Dec 19 31 May 20
1,104 1,905.5 01 Dec 21 31 May 22
1,104 1,905.5 01 Dec 19 31 May 20
1,111 1,905.5 01 Dec 18 31 May 19

–
779
815
–
1,620
1,311
1,358
1,630
1,620

2,061
–
–
618
–
–
–
–
–

–
779
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–

2,061
–
815
618
1,620
1,311
1,358
1,630
1,620

Notes
1  A gain of £5,139.84 was made by Directors in 2017 on the exercise of SAYE options. 
2  No price was paid for the award of any option. 
3  The highest and lowest closing share prices during 2017 were £19.15 and £15.32 respectively. 
4  All exercise prices are shown to the nearest pence.
5  Penny James participated in the plan during her time as an Executive Director. The column above marked ‘End of period’ reflects Penny James’s position as at 30 September 2017, the 

date at which she stepped down from the Board. 

6  Following Nic Nicandrou’s appointment as Chief Executive of Prudential Corporation Asia on 17 July 2017, he was able to continue saving under his SAYE option contracts at that date 

but is no longer eligible to participate in future SAYE grants. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  149

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationDirectors’ terms of employment and external appointments
Details of the service contracts of each Executive Director are outlined in the table below. The Directors’ remuneration policy contains 
further details of the terms included in Executive Director service contracts. 

Subject to the Group Chief Executive’s or the Chairman’s approval, Executive Directors are able to accept external appointments as 
non‑executive directors of other organisations. Fees payable are retained by the Executive Directors.

Service contracts

External appointment

Date of contract

Notice period 
to the Company

Notice period 
from the Company

External 
appointment 
during 2017

Fee received in the 
period the Executive 
Director was a 
Group Director 

17 May 2017
8 December 2010
27 April 2009
4 July 2016
18 October 2006
21 May 2015

12 months
12 months
12 months
12 months 
12 months
12 months

12 months
12 months
12 months
12 months
12 months
12 months

–
–
–
–
–
–

–
–
–
–
–
–

Executive Directors
Mark FitzPatrick
John Foley
Nic Nicandrou
Anne Richards
Barry Stowe
Mike Wells

Directors served on the boards of educational, charitable and cultural organisations without receiving a fee for these services.

Details of changes to the Board of Directors during the year are set out in the Corporate governance report.

Letters of appointment of the Chairman and Non-executive Directors
Details of Non‑executive Directors’ individual appointments are outlined below. The Directors’ remuneration policy contains further 
details on their letters of appointment. 

Chairman/Non-executive Director

Chairman
Paul Manduca1
Non-executive Directors
Philip Remnant
Howard Davies
Ann Godbehere2
David Law
Kai Nargolwala
Anthony Nightingale
Alice Schroeder
Lord Turner
Thomas Watjen3

Notes
1  Paul Manduca was appointed as Chairman on 2 July 2012.
2  Ann Godbehere retired from the Board at the 2017 AGM.
3  Thomas Watjen joined the Board on 11 July 2017.

Appointment 
by the Board

Initial election 
by shareholders 
at the AGM

Notice period

Expiry of the 
current term of 
appointment

15 October 2010

AGM 2011

12 months 

AGM 2018

1 January 2013
15 October 2010
2 August 2007
15 September 2015
1 January 2012
1 June 2013
10 June 2013
15 September 2015
11 July 2017

AGM 2013
AGM 2011
AGM 2008
AGM 2016
AGM 2012
AGM 2014
AGM 2014
AGM 2016
AGM 2018

6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months

AGM 2019
AGM 2018
N/A
AGM 2019
AGM 2018
AGM 2020
AGM 2020
AGM 2019
AGM 2018

150  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continuedRecruitment arrangements
In making decisions about the remuneration arrangements for those joining the Board, the Committee worked within the Directors’ 
remuneration policy approved by shareholders and was mindful of:

 — The skills, knowledge and experience that each new Executive Director brought to the Board;

 — The need to support the relocation of executives to enable them to assume their roles; and

 — Its commitment to honour legacy arrangements.

Appointing high‑calibre executives to the Board and to different roles on the Board is necessary to ensure the Company is well positioned 
to develop and implement its strategy and deliver long‑term value. As the Company operates in an international market place for talent, 
the best internal and external candidates are sometimes asked to move location to assume their new roles. Where this happens, the 
Company will offer relocation support. The support offered will depend on the circumstances of each move but may include paying for 
travel, shipping services, the provision of temporary accommodation and other housing benefits. Executives may receive support with 
the preparation of tax returns, but no current Executive Director is tax equalised. 

Mark FitzPatrick joined the Board during the year. As Mark did not need to relocate to enable him to assume his role and he had no 
awards from his previous employer to replace, there were no specific arrangements required for his recruitment. 

Nic Nicandrou changed Board role during the year. As this change resulted in Nic relocating to enable him to assume his new role, 
relocation support in line with the approved Directors’ remuneration policy was provided. Details of this support are included in the 
notes to the 2017 ‘single figure’ table.

Payments to past Directors and payments for loss of office
The Committee’s approach when exercising its discretion under the policy is to be mindful of the particular circumstance of the departure 
and the contribution the individual made to the Group.

Penny James
Penny James stepped down from the Board, and her employment ended, on 30 September 2017. Her remuneration arrangements were 
in line with the approved Directors’ remuneration policy, and disclosed in stock exchange announcements, and the remuneration she 
received in respect of her services as an Executive Director is set out in the 2017 ‘single figure’ table. 

Penny did not receive a loss of office payment.

Penny’s deferred bonus awards will be released in accordance with the plan rules and remain subject to malus and clawback provisions. 

The Committee determined that Penny should not receive a bonus in respect of the 2017 performance year. The Committee also 
exercised its discretion in accordance with the approved Directors’ remuneration policy and determined that Penny should forfeit her 
unvested PLTIP awards granted in 2015, 2016 and 2017. 

Tony Wilkey 
Tony Wilkey stepped down from the Board on 17 July 2017. His remuneration arrangements were in line with the approved Directors’ 
remuneration policy, and disclosed in stock exchange announcements, and the remuneration he received in respect of his services as an 
Executive Director is set out in the 2017 ‘single figure’ table. 

Tony’s employment with the Group will end on 17 July 2018 and between 18 July 2017 and 31 December 2017 he received £1,345,308 in 
respect of salary, benefits and pension in accordance with his contract of employment. Tony did not receive a loss of office payment.

Tony’s deferred bonus awards will be released in accordance with the plan rules and remain subject to malus and clawback provisions. 

Recognising his contribution to the Company’s success, the Committee determined that Tony should be awarded a bonus in respect of 
the 2017 performance year which was calculated in the usual way and pro‑rated for service to 17 July 2017. 60 per cent of this bonus will 
be paid in 2018 and 40 per cent will be deferred for three years, subject to malus and clawback provisions. 

The Committee also exercised its discretion in accordance with the approved Directors’ remuneration policy and determined that Tony 
should be allowed to retain his unvested PCA LTIP and PLTIP awards granted in 2014, 2015, 2016 and 2017. These awards will vest in 
accordance with the original timetable, subject to the original performance conditions, remain subject to malus and clawback provisions, 
and will be pro‑rated for service. 

As referred to above, Tony holds PCA LTIP and PLTIP awards granted in 2014 and 2015. The two PCA LTIP awards were granted before 
Tony was appointed to the Board: one of these awards, granted in 2014, had performance measures and one of these awards, granted in 
2015, had no performance conditions. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  151

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAs set out in the section ‘Remuneration in respect of performance in 2017’ the performance conditions attached to Tony’s 2015 PLTIP 
awards were partially met and 89.3 per cent of these awards will be released in 2018 and the performance conditions attached to Tony’s 
2014 PCA Performance LTIP awards were met in full and 100 per cent of these awards will be released in 2018. The details of all Tony’s 
LTIP releases are set out below. 

Award

PCA LTIP

PCA LTIP with performance conditions

Prudential LTIP

Number of 
shares vesting1

Value of 
shares vesting2 

42,183

68,806

48,384

£781,229

£1,274,287

£896,071

Notes
1  The number of shares vesting include accrued dividend shares. 
2  The share price used to calculate the value was the average share price for the three months up to 31 December 2017, being £18.52.

Michael McLintock
Michael McLintock’s employment with the Group ended on 31 July 2016. The 2016 Directors’ remuneration report provided details of 
the remuneration arrangements that would apply to Michael after he left the Board. During the year, tax was paid by the Company in 
2017 on certain non‑payroll benefits received by Michael in 2016 (and reported in the Annual report on remuneration for 2016), which 
amounted to £7,496.

Michael holds a PLTIP award granted in 2015 and as set out in the section ‘Remuneration in respect of performance in 2017’ the 
performance condition attached to Michael’s 2015 PLTIP awards was partially met and 91.67 per cent of these awards will be released in 
2018. These awards were pro‑rated for service (16 of 36 months) and the details of the release are set out below. 

Award

Prudential LTIP

Number of 
shares vesting1

Value of 
shares vesting2 

15,557

£288,116

Notes
1  The number of shares vesting includes accrued dividend shares. 
2  The share price used to calculate the value was the average share price for the three months up to 31 December 2017, being £18.52.

Additionally, Michael holds phantom share awards granted under the 2015 M&G Executive Long‑Term Incentive. The share price of 
those awards is determined by the increase or decrease in M&G’s profitability over the three‑year performance period with adjustments 
for the investment performance of its funds. These awards were pro‑rated for service (578 of 1,096 days) and M&G’s performance and 
the resulting phantom share price are shown below:

Award

2015 M&G Executive LTIP

Three-year profit 
growth of M&G

Three-year 
investment 
performance

2016 phantom 
share price

Value of 
awards vesting 

12%

2nd quartile

£2.05

£1,277,875

Other Directors
A number of former Directors receive retiree medical benefits for themselves and their partner (where applicable). This is consistent with 
other senior members of staff employed at the same time. A de minimis threshold of £10,000 has been set by the Committee; any 
payments or benefits provided to a past Director under this amount will not be reported. 

152  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Annual report on remuneration continuedStatement of voting at general meeting
At the 2017 Annual General Meeting, shareholders were asked to vote on the new Directors’ remuneration policy and the 2016 
Directors’ remuneration report. Each of these resolutions received a significant vote in favour by shareholders and the Committee is 
grateful for this support and endorsement by our shareholders. The votes received were:

Resolution

To approve the Directors’ remuneration policy 

Votes
for

% of votes
cast

Votes
against

% of votes
cast

Total votes
cast

Votes
withheld

(2017 AGM)

1,773,691,171

90.71

181,582,497

9.29 1,955,273,668

45,820,585

To approve the Directors’ remuneration report 

(2017 AGM)

1,754,440,188

88.86

219,921,823

11.14 1,974,362,011

26,736,043

Statement of implementation in 2018
Executive Directors
Executive Directors’ remuneration packages were reviewed in 2017 with changes effective from 1 January 2018. When the Committee 
took these decisions, it considered the salary increases awarded to other employees in 2017 and the expected increases in 2018. The 
external market reference points used to provide context to the Committee were identical to those used for 2017 salaries. 

All Executive Directors received a salary increase of 2 per cent. The 2018 salary increase budgets for other employees across the Group’s 
business units were between 2.5 per cent and 10 per cent. No changes have been made to executives’ maximum opportunities under 
either the annual incentive or the long‑term incentive plans.

The Executive Directors’ bonus opportunity, performance measures and weightings will remain the same as in 2017. The Executive 
Directors’ long‑term incentive awards will be made under the PLTIP and the opportunity, performance measures and weightings will 
remain the same as 2017 other than: 

 — Following the merger of Standard Life and Aberdeen Asset Management, the combined entity of Standard Life Aberdeen will be 

included in the relative TSR peer group; and 

 — Performance against the balanced scorecard measures in the scorecard used for the 2018 PLTIP awards will be assessed on a vesting 
scale of threshold, target and maximum performance over a three‑year period rather than using the binary, meet/fail, approach used 
for the 2017 PLTIP awards. 

On 1 March 2018, the Company announced that James Turner had joined the Board as Group Chief Risk Officer. James’s basic salary will 
be £625,000 per annum. He will have a maximum bonus opportunity of 160 per cent of base salary under the Annual Incentive Plan. In 
accordance with the Solvency II remuneration requirements, James’s bonus will be assessed solely on functional and personal objectives. 
Forty per cent of any bonus will be deferred into the Company’s shares for three years. Long‑term incentive awards, granted under the 
Prudential LTIP, will have a face value on grant of 250 per cent of base salary. In accordance with the Solvency II remuneration 
requirements, the vesting of James’s PLTIP awards will depend on TSR (50 per cent of award), Group IFRS operating profit (20 per cent of 
award) and the sustainability scorecard (30 per cent of award). James’s service contract contains a notice provision under which either 
party may terminate upon 12 months’ notice.

Chairman and Non-executive Directors
Fees for the Chairman and Non‑executive Directors were reviewed in 2017 with changes effective from 1 July 2017, as set out  
on page 147. The next review will be effective 1 July 2018.

Signed on behalf of the Board of Directors

Anthony Nightingale, CMG SBS JP 
Chair of the Remuneration Committee 
14 March 2018 

Paul Manduca
Chairman
14 March 2018

www.prudential.co.uk 

Annual Report 2017    Prudential plc  153

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Supplementary information

Directors’ outstanding long-term incentive awards
Share-based long-term incentive awards

Plan name

Year of
award

Conditional 
 share awards 
outstanding 
at 1 Jan 2017

Conditional 
awards in 
2017

Market 
price at 
date of 
award

Mark FitzPatrick PLTIP

2017

John Foley

Nic Nicandrou

Anne Richards

Barry Stowe1

Mike Wells2

PLTIP
PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PLTIP

PLTIP
PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PLTIP
PLTIP
PLTIP
PLTIP

2014
2014
2015
2016
2017

2014
2015
2016
2017

2016
2017

2014
2015
2015
2016
2017

2014
2015
2015
2016
2017

  (number 
  of shares)

  (number 
  of shares)

101,360

–

101,360

125,776
29,556
122,808
144,340

114,177

422,480

114,177

132,375
104,117
136,836

108,357

  (pence)

1,828

1,317
1,342
1,672
1,279
1,672

1,317
1,672
1,279
1,672

Dividend 
equivalents on 
vested shares3
  (number 
  of shares 
  released) 

Rights 
exercised 
in 2017

Rights 
lapsed 
in 2017

Conditional 
share awards 
outstanding at 
31 Dec 2017

Date of
end of
 performance
period

  (number of 
  shares)

101,360 31 Dec 19

–

–

–

101,360

7,972
1,872

89,093 36,683
20,935 8,621

– 31 Dec 16
– 31 Dec 16
122,808 31 Dec 17
144,340 31 Dec 18
114,177 31 Dec 19

9,844 110,028 45,304

381,325

8,390

93,768 38,607

– 31 Dec 16
104,117 31 Dec 17
136,836 31 Dec 18
108,357 31 Dec 19

373,328

108,357

8,390

93,768 38,607

349,310

45,906

107,461

1,358.5
1,672

45,906 31 Dec 18
107,461 31 Dec 19

45,906

107,461

–

–

–

153,367

114,824
113,940
50,668
274,100

247,690

553,532

247,690

238,954
209,222
30,132
332,870

263,401

1,317
1,672
1,611.5
1,279
1,672

1,317
1,672
1,611.5
1,279
1,672

7,034

78,462 36,362

– 31 Dec 16
113,940 31 Dec 17
50,668 31 Dec 17
274,100 31 Dec 18
247,690 31 Dec 19

7,034

78,462 36,362

686,398

15,178 169,262 69,692

– 31 Dec 16
209,222 31 Dec 17
30,132 31 Dec 17
332,870 31 Dec 18
263,401 31 Dec 19

811,178

263,401

15,178 169,262 69,692

835,625

Notes
1  The awards for Barry Stowe were made in ADRs (1 ADR = 2 ordinary shares). The figures in the table are represented in terms of ordinary shares.
2  The awards in 2014 and 2015 for Mike Wells were made in ADRs (1 ADR = 2 ordinary shares). The awards in 2016 and 2017 were made in ordinary shares. The figures in the table are 

represented in terms of ordinary shares.

3  A dividend equivalent was accumulated on these awards. 

Business-specific cash-based long-term incentive plans

Anne Richards
M&G Executive LTIP

Face value of 
conditional 
share awards 
outstanding at 
1 January 2017 
£000

Payments 
made in 2017 
£000

Face value of 
conditional 
share awards 
outstanding at 
31 December 
2017 
£000

Date of end of 
performance 
period

Year of award

2016

1,200

–

1,200 31 Dec 2018

Note
Under the M&G Executive LTIP, the value of each unit at award is £1. The value of units changes based on M&G’s profit growth and investment performance over the performance period. 

154  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Other share awards
The table below sets out Executive Directors’ deferred bonus share awards. 

Year of 
grant

Conditional 
share awards 
outstanding
at 1 Jan 2017 
  (number 
  of shares)

Conditionally 
awarded 
in 2017
  (number 
  of shares)

Dividends
accumulated
in 2017
  (number 
  of shares)
  (note 3) 

Conditional 
 share awards 
outstanding 
at 31 Dec 
2017
  (number 
  of shares)

Shares 
released 
in 2017
  (number 
  of shares)

Date of end
of restricted
period

Date of 
release

Market 
price at
date of
award

Market 
price at 
date of 
 vesting or 
release

  (pence)

  (pence)

John Foley
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award
Deferred 2015 annual 
incentive award
Deferred 2016 annual 
incentive award

Nic Nicandrou
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award
Deferred 2015 annual 
incentive award
Deferred 2016 annual 
incentive award

2014

2015

2016

2017

2014

2015

2016

2017

Anne Richards
Deferred 2016 annual 
incentive award

2017

33,968

43,651

65,713

143,332

38,024

29,887

39,107

107,018

30,352

30,352

29,504

29,504

32,668

32,668

Barry Stowe (note 1)
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award
Deferred 2015 annual 
incentive award
Deferred 2016 annual 
incentive award

Mike Wells (note 2)
Deferred 2013 annual 
incentive award
Deferred 2014 annual 
incentive award
Deferred 2015 annual 
incentive award
Deferred 2016 annual 
incentive award

2014

2015

32,950

29,046

2016

111,618

2017

173,614

134,534

134,534

2014

108,578

2015

120,686

2016

107,112

2017

336,376

51,371

51,371

33,968

– 31 Dec 16 03 Apr 17 1,317

1,653

1,132

1,705

787

44,783 31 Dec 17

67,418 31 Dec 18

31,139 31 Dec 19

1,672

1,279

1,672

3,624

33,968

143,340

38,024

– 31 Dec 16 03 Apr 17 1,317

1,653

775

1,014

765

30,662 31 Dec 17

40,121 31 Dec 18

30,269 31 Dec 19

1,672

1,279

1,672

2,554

38,024

101,052

846

846

754

2,900

3,494

7,148

3,136

2,778

1,332

33,514 31 Dec 19

1,672

33,514

32,950

– 31 Dec 16 03 Apr 17 1,317

1,653

29,800 31 Dec 17

114,518 31 Dec 18

138,028 31 Dec 19

1,672

1,279

1,672

32,950

282,346

108,578

– 31 Dec 16 03 Apr 17 1,317

1,653

123,822 31 Dec 17

109,890 31 Dec 18

52,703 31 Dec 19

1,672

1,279

1,672

7,246 108,578

286,415

Notes
1  The awards for Barry Stowe were made in ADRs (1 ADR = 2 ordinary shares). The figures in the table are represented in terms of ordinary shares.
2  The awards for Mike Wells in 2014 and 2015 were made in ADRs (1 ADR = 2 ordinary shares). The awards made in 2016 and 2017 were made in ordinary shares. The figures in the table 

are represented in terms of ordinary shares.

3  A dividend equivalent was accumulated on these awards.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  155

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All-employee share plans
It is important that all employees are offered the opportunity to own shares in Prudential, connecting them both to the success of the 
Company and to the interests of other shareholders. Executive Directors are invited to participate in these plans on the same basis as 
other staff in their location.

Save As You Earn (SAYE) schemes
UK‑based Executive Directors are eligible to participate in the HM Revenue and Customs (HMRC) approved Prudential Savings‑Related 
Share Option Scheme. This scheme allows all eligible employees to save towards the exercise of options over Prudential plc shares with 
the option price set at the beginning of the savings period at a discount of up to 20 per cent of the market price.

Since 2014 participants have been able to elect to enter into savings contracts of up to £500 per month for a period of three or five years. 
At the end of this term, participants may exercise their options within six months and purchase shares. If an option is not exercised within 
six months, participants are entitled to a refund of their cash savings plus interest if applicable under the rules. Shares are issued to satisfy 
those options which are exercised. No options may be granted under the schemes if the grant would cause the number of shares which 
have been issued, or which remain issuable pursuant to options granted in the preceding 10 years under the scheme and any other option 
schemes operated by the Company, or which have been issued under any other share incentive scheme of the Company, to exceed 
10 per cent of the Company’s ordinary share capital at the proposed date of grant. 

Details of Executive Directors’ rights under the SAYE scheme are set out in the ‘Outstanding share options’ table.

Share Incentive Plan (SIP)
UK‑based Executive Directors are also eligible to participate in the Company’s Share Incentive Plan (SIP). Since April 2014, all UK‑based 
employees have been able to purchase Prudential plc shares up to a value of £150 per month from their gross salary (partnership shares) 
through the SIP. For every four partnership shares bought, an additional matching share is awarded which is purchased by Prudential on 
the open market. Dividend shares accumulate while the employee participates in the plan. If the employee withdraws from the plan, or 
leaves the Group, matching shares may be forfeited. 

The table below provides information about shares purchased under the SIP together with matching shares (awarded on a 1:4 basis) and 
dividend shares.

Mark FitzPatrick
John Foley
Nic Nicandrou1
Mike Wells

Year of 
initial grant

Share 
Incentive Plan 
awards held 
in Trust at 
1 Jan 2017
  (Number 
  of shares)

Partnership 
shares 
accumulated 
in 2017
  (Number 
  of shares)

Matching 
shares 
accumulated 
in 2017
  (Number 
  of shares)

Dividend 
shares 
accumulated 
in 2017
  (Number 
  of shares)

Share 
Incentive Plan 
awards held 
in Trust at 
31 Dec 2017
  (Number 
  of shares)

2017
2014
2010
2015

–
433
1,644
270

65
104
63
104

16
26
16
26

–
13
43
8

81
576
1,766
408

Note
1  Following Nic Nicandrou’s appointment as Chief Executive of Prudential Corporation Asia on 17 July 2017, he is no longer eligible to participate in the SIP. However, while his shares 

remain in the SIP Trust he will receive any dividends payable on these shares.

156  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Cash-settled long-term incentive awards
This information has been prepared in line with the reporting requirements of the Hong Kong Stock Exchange and sets out Executive 
Directors’ outstanding share awards and share options. For details of the cash‑settled long‑term incentive awards held by some 
Executive Directors, please see our Annual report on remuneration.

Dilution
Releases from the Prudential Long Term Incentive Plan and the Prudential Agency Long Term Incentive Plan are satisfied using new issue 
shares rather than by purchasing shares in the open market. Shares relating to options granted under all‑employee share plans are also 
satisfied by new issue shares. The combined dilution from all outstanding shares and options at 31 December 2017 was 1.09 per cent of 
the total share capital at the time. Deferred bonus awards will continue to be satisfied by the purchase of shares in the open market.

Five highest paid individuals 
Of the five individuals with the highest emoluments in 2017, two were Executive Directors whose emoluments are disclosed in this 
report. The aggregate of the emoluments of the other three individuals for 2017 were as follows:

Base salaries, allowances and benefits in kind
Pension contributions
Performance related pay

Total

Their emoluments were within the following bands:

£7,800,001‑£7,900,000
£8,100,001‑£8,200,000
£11,700,001‑£11,800,000

2017 
£000

3,381
129
24,236

27,746

Number of five highest 
paid employees 2017

1
1
1

www.prudential.co.uk 

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158  Prudential plc    Annual Report 2017 

www.prudential.co.uk

05

Financial 
statements   

Index to Group IFRS financial statements
Parent company financial statements
Notes on the parent company financial statements
Statement of Directors’ responsibilities 
Independent auditor’s report to Prudential plc  

Page

160
305
307
314
315

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Primary statements
Consolidated income statement
Consolidated statement of comprehensive income
Consolidated statement of changes in equity: 2017
2016

Consolidated statement of financial position
Consolidated statement of cash flows

Section

Notes to the Primary statements
A 
A1
A2
A3

Background and critical accounting policies 
Basis of preparation and exchange rates
New accounting pronouncements in 2017
Accounting policies
Critical accounting policies, estimates and 
judgements
New accounting pronouncements not yet 
effective

A3.1

A3.2

B1.1
B1.2

B1.3

B1.4
B1.5
B1.6

B2.1
B2.2
B2.3
B2.4

C2.1
C2.2
C2.3

B
B1

B2

B3

B4
B5
B6

C
C1

C2

C3

B1.6(a) Asia
B1.6(b) US
B1.6(c) UK and Europe

Earnings performance
Analysis of performance by segment
Segment results – profit before tax
Short‑term fluctuations in investment returns on 
shareholder‑backed business
Determining operating segments and 
performance measure of operating segments
Segmental income statement
Other investment return
Additional analysis of performance by segment 
components

Acquisition costs and other expenditure
Staff and employment costs
Share‑based payment
Key management remuneration
Fees payable to the auditor
Effect of changes and other accounting matters 
on insurance assets and liabilities
Tax charge
Earnings per share
Dividends

Balance sheet notes
Analysis of Group statement of financial 
position by segment
Analysis of segment statement of financial 
position by business type
Asia
US
UK and Europe 
Assets and liabilities – classification and 
measurement
Group assets and liabilities 
Debt securities
Loans portfolio
Financial instruments – additional information

C3.1
C3.2
C3.3
C3.4
C3.4(a) Financial risk
C3.4(b) Derivatives and hedging
C3.4(c) Derecognition, collateral and offsetting

Page

161
162
163
164
165
166

Page

Section

C4

Policyholder liabilities and unallocated
Movement and duration of liabilities

C4.1
C4.1(a)  Group overview
C4.1(b)  Asia insurance operations
C4.1(c)  US insurance operations
C4.1(d)  UK and Europe insurance operations
C4.2
C4.2(a)  Asia
C4.2(b)  US
C4.2(c)  UK and Europe

Products and determining contract liabilities

C5

C6

C7

C8

C9
C10
C11
C12

C13
C14

D
D1
D2
D3
D4
D5
D6

E
E1

Intangible assets
Goodwill

C5(a) 
C5(b)  Deferred acquisition costs and other intangible 

C6.1

C6.2
C6.3

C7.1
C7.2
C7.3
C7.4
C7.5

C8.1
C8.2

assets
Borrowings
Core structural borrowings of shareholder‑ 
financed operations
Other borrowings
Maturity analysis
Risk and sensitivity analysis
Group overview
Asia insurance operations
US insurance operations
UK and Europe insurance operations 
Asset management and other  operations
Tax assets and liabilities
Deferred tax
Current tax
Defined benefit pension schemes
Share capital, share premium and own shares
Provisions
Capital

C12(a) Group objectives, policies and
processes for managing capital
Local capital regulations
Transferability of available capital
Property, plant and equipment
Investment properties

C12(b)
C12(c)

Other notes
Disposal of businesses
Contingencies and related obligations
Post balance sheet events
Related party transactions
Commitments
Investments in subsidiary undertakings, joint 
ventures and associates

Further accounting policies
Other significant accounting policies 

167
167

168

176

179
180

182

186
188

188
189

191
191
192
194
194
195

196
201
202

203

206
207
208

209
217
223

225
227
228

Page

230
233
235
237

239
242
248

253
254

257

258
258

259
261
262
267
269

270
271
271
277
278

278

279
281
281
282

283
283
284
285
285
285

298

160  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
 
Consolidated income statement     

Year ended 31 December

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance
Investment return
Other income

Total revenue, net of reinsurance 

Benefits and claims
Outward reinsurers’ share of benefit and claims
Movement in unallocated surplus of with‑profits funds

Benefits and claims and movement in unallocated surplus  of with‑profits funds,  

net of reinsurance

Acquisition costs and other expenditure
Finance costs: interest on core structural borrowings of shareholder‑financed operations
Disposal of Korea life business:

Cumulative exchange gain recycled from other comprehensive income
Remeasurement adjustments
Gain on disposal of other businesses

Total charges, net of reinsurance and gain (loss) on disposal of businesses

Share of profits from joint ventures and associates, net of related tax

Profit before tax (being tax attributable to shareholders’ and policyholders’ returns)*
Less tax charge attributable to policyholders' returns

Profit before tax attributable to shareholders
Total tax charge attributable to policyholders and shareholders
Adjustment to remove tax charge attributable to policyholders' returns
Tax charge attributable to shareholders' returns

Profit for the year

Attributable to:

Equity holders of the Company
Non‑controlling interests

Profit for the year

Earnings per share (in pence)

Note

2017  £m

2016  £m

B1.4

B1.4

B1.4

B1.4

B1.4

B2

D1

D1

B1.4

D6

B1.1

B4

B4

44,005
(2,062)

41,943
42,189
2,430

86,562

(71,854)
2,193
(2,871)

(72,532)
(10,165)
(425)

61
5
162

38,981
(2,020)

36,961
32,511
2,370

71,842

(60,948)
2,412
(830)

(59,366)
(8,848)
(360)

–
(238)
–

(82,894)

(68,812)

302

3,970
(674)

3,296
(1,580)
674
(906)

2,390

2,389
1

2,390

182

3,212
(937)

2,275
(1,291)
937
(354)

1,921

1,921
–

1,921

2017

2016

93.1p
93.0p

75.0p
75.0p

Based on profit attributable to the equity holders of the Company:

B5

Basic
Diluted

* This measure is the formal profit before tax measure under IFRS but it is not the result attributable to shareholders. This is principally because the corporate taxes of the Group include those on 
the income of consolidated with‑profits and unit‑linked funds that, through adjustments to benefits, are borne by policyholders. These amounts are required to be included in the tax charge of 
the Company under IAS 12. Consequently, the profit before all taxes measure is not representative of pre‑tax profits attributable to shareholders. Profit before all taxes is determined after 
deducting the cost of policyholder benefits and movements in the liability for unallocated surplus of the PAC with‑profits fund after adjusting for taxes borne by policyholders.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  161

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationConsolidated statement of comprehensive income

Year ended 31 December

Profit for the year

Note

2017  £m

2016  £m

2,390

1,921

Other comprehensive income:
Items that may be reclassified subsequently to profit or loss
Exchange movements on foreign operations and net investment hedges:

Exchange movements arising during the year
Cumulative exchange gain of sold Korea life business recycled through profit or loss
Related tax

Net unrealised valuation movements on securities of US insurance operations classified as 

available‑for‑sale: 
Net unrealised holding gains arising during the year
Net gains (losses) included in the income statement on disposal and impairment

Total

Related change in amortisation of deferred acquisition costs 
Related tax

A1

C3.2(c)

C5 (b)

C8

Total

Items that will not be reclassified to profit or loss
Shareholders' share of actuarial gains and losses on defined benefit pension schemes:

Gross
Related tax

(404)
(61)
(5)

(470)

591
26

617

(76)
(55)

486

16

104
(15)

89

1,148
–
13

1,161

241
(269)

(28)

76
(17)

31

1,192

(107)
14

(93)

Other comprehensive income for the year, net of related tax

105

1,099

Total comprehensive income for the year

Attributable to:

Equity holders of the Company
Non‑controlling interests

Total comprehensive income for the year

2,495

3,020

2,494
1

2,495

3,020
–

3,020

162  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Consolidated statement of changes in equity

 Year ended 31 December 2017  £m

Share
 capital
note C10

Share
premium
note C10

Note

Retained
  earnings

 Translation
reserve

Available-
for-sale
 securities
reserves

Share-
holders’
equity

Non-
 controlling
  interests

Total
 equity

–

2,389

–

–

2,389

1

2,390

(470)

–

(470)

–

(470)

Reserves
Profit for the year
Other comprehensive income:

Exchange movements on foreign 
operations and net investment 
hedges, net of related tax

Net unrealised valuation movements, 

net of related change in 
amortisation of deferred 
acquisition costs and related tax

Shareholders’ share of actuarial gains 
and losses on defined benefit 
pension schemes, net of related tax

Total other comprehensive income (loss)

Total comprehensive income for the year

Dividends
Reserve movements in respect of 

share‑based payments 

Change in non‑controlling interests*

Share capital and share premium
New share capital subscribed 

B6

C10

Treasury shares
Movement in own shares in respect of 

share‑based payment plans
Movement in Prudential plc shares 

purchased by unit trusts consolidated 
under IFRS

Net increase (decrease) in equity
At beginning of year

At end of year

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

89

89

2,478

(1,159)

89

21

–

–

(15)

(9)

–

–

(470)

(470)

–

–

–

–

486

486

–

486

486

–

–

–

–

–

89

105

2,494

(1,159)

89
–

21

(15)

(9)

–

–

–

1

–

–
5

–

–

–

6
1

7

486

89

105

2,495

(1,159)

89
5

21

(15)

(9)

1,427
14,667

16,094

–
129

129

21
1,927

1,384
10,942

1,948

12,326

(470)
1,310

840

486
358

844

1,421
14,666

16,087

* Arising from the acquisition of the majority stake in Zenith Life of Nigeria in 2017.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  163

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationConsolidated statement of changes in equity continued

 Year ended 31 December 2016  £m

Share
 capital
note C10

Share
premium
note C10

Note

Retained
  earnings

Translation
reserve

Available-
for-sale
 securities
reserves

Share-
holders’
equity

Non-
  controlling
  interests

Total
 equity

Reserves
Profit for the year
Other comprehensive income:

Exchange movements on foreign 
operations and net investment 
hedges, net of related tax

Net unrealised valuation movements,  

net of related change in 
amortisation of deferred 
acquisition costs and related tax

Shareholders’ share of actuarial gains 
and losses on defined benefit 
pension schemes, net of related tax

Total other comprehensive  income (loss)

Total comprehensive income  for the year

Dividends
Reserve movements in respect of 

share‑based payments 

Share capital and share premium
New share capital subscribed 

B6

C10

Treasury shares
Movement in own shares in respect of 

share‑based payment plans
Movement in Prudential plc shares 

purchased by unit trusts consolidated 
under IFRS

Net increase in equity
At beginning of year

At end of year

–

1,921

–

–

1,921

–

1,921

–

1,161

–

1,161

–

1,161

–

–

–

–

–

–

–

–

1

–

–

–

–

–

–

–

–

–

12

–

–

–

(93)

(93)

1,828

(1,267)

(51)

–

2

(6)

–

–

1,161

1,161

–

–

–

–

–

31

31

–

31

31

–

–

–

–

–

(93)

1,099

3,020

(1,267)

(51)

13

2

(6)

–

–

–

–

–

–

–

–

–

–
1

1

31

(93)

1,099

3,020

(1,267)

(51)

13

2

(6)

1,711
12,956

14,667

1
128

129

12
1,915

506
10,436

1,927

10,942

1,161
149

1,310

31
327

358

1,711
12,955

14,666

164  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Consolidated statement of financial position

31 December

Note

2017  £m

2016  £m

Assets
Goodwill
Deferred acquisition costs and other intangible assets
Property, plant and equipment
Reinsurers' share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors
Investment properties
Investment in joint ventures and associates accounted for using the equity method
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Derivative assets
Other investments
Deposits
Assets held for sale
Cash and cash equivalents

Total assets

Equity
Shareholders' equity
Non‑controlling interests

Total equity

Liabilities
Insurance contract liabilities
Investment contract liabilities with discretionary participation features
Investment contract liabilities without discretionary participation features
Unallocated surplus of with‑profits funds
Core structural borrowings of shareholder‑financed operations
Operational borrowings attributable to shareholder‑financed operations
Borrowings attributable to with‑profits operations
Obligations under funding, securities lending and sale and repurchase agreements
Net asset value attributable to unit holders of consolidated unit trusts and similar funds
Deferred tax liabilities
Current tax liabilities
Accruals, deferred income and other liabilities
Provisions
Derivative liabilities
Liabilities held for sale

Total liabilities

Total equity and liabilities 

C5(a)

C5(b)

C13

C4.1(a)(iv)

C8.1

C8.2

C1

C1

C14

D6

C3.3

C3.2

C3.4

C1

C4.1

C4.1

C4.1

C4.1

C6.1

C6.2

C6.2

C8.1

C8.2

C11

C3.4

C1

1,482
11,011
789
9,673
2,627
613
2,676
2,963
16,497
1,416
17,042
223,391
171,374
4,801
5,622
11,236
38
10,690

493,941

1,628
10,807
743
10,051
4,315
440
3,153
3,019
14,646
1,273
15,173
198,552
170,458
3,936
5,465
12,185
4,589
10,065

470,498

16,087
7

16,094

14,666
1

14,667

328,172
62,677
20,394
16,951
6,280
1,791
3,716
5,662
8,889
4,715
537
14,185
1,123
2,755
 –   

477,847

493,941

316,436
52,837
19,723
14,317
6,798
2,317
1,349
5,031
8,687
5,370
649
13,825
947
3,252
4,293

455,831

470,498

Included within equity securities and portfolio holdings in unit trusts, debt securities and other investments are £8,232 million (2016: £8,545 million) of lent securities and assets subject to 
repurchase agreements.

The consolidated financial statements on pages 161 to 304 were approved by the Board of Directors on 14 March 2018. 
They were signed on its behalf.

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Mark FitzPatrick
Chief Financial Officer

www.prudential.co.uk 

Annual Report 2017    Prudential plc  165

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationConsolidated statement of cash flows

Year ended 31 December

Note

2017  £m

2016  £m

Cash flows from operating activities 
Profit before tax (being tax attributable to shareholders' and policyholders' returns)note (i)
Non‑cash movements in operating assets and liabilities reflected in profit before tax:

Investments 
Other non‑investment and non‑cash assets 
Policyholder liabilities (including unallocated surplus)
Other liabilities (including operational borrowings)

Interest income and expense and dividend income included in result before tax
Other non‑cash items
Operating cash items:
Interest receipts 
Dividend receipts
Tax paidnote (iv)

Net cash flows from operating activities

Cash flows from investing activities
Purchases of property, plant and equipment
Proceeds from disposal of property, plant and equipment
Acquisition of subsidiaries and intangiblesnote (v)
Sale of businessesnote (v)

Net cash flows from investing activities

Cash flows from financing activities
Structural borrowings of the Group:

Shareholder‑financed operations:note (ii)

Issue of subordinated debt, net of costs
Redemption of subordinated debt
Interest paid 

With‑profits operations:note (iii)

Interest paid

Equity capital:

Issues of ordinary share capital
Dividends paid 

Net cash flows from financing activities

Net increase  in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year 

3,970

3,212

(49,771)
(968)
44,877
3,360
(8,994)
549

6,900
2,612
(915)

1,620

(134)
–
(351)
1,301

816

565
(751)
(369)

(9)

21
(1,159)

(1,702)

734
10,065
(109)

10,690

(37,824)
(2,490)
31,135
7,861
(9,749)
834

7,886
2,286
(950)

2,201

(348)
102
(303)
–

(549)

1,227
–
(335)

(9)

13
(1,267)

(371)

1,281
7,782
1,002

10,065

C13

C6.1

C6.2

Notes
(i) 
(ii) 

This measure is the formal profit before tax measure under IFRS but it is not the result attributable to shareholders.
Structural borrowings of shareholder‑financed operations exclude borrowings to support short‑term fixed income securities programmes, non‑recourse borrowings of investment 
subsidiaries of shareholder‑financed operations and other borrowings of shareholder‑financed operations. Cash flows in respect of these borrowings are included within cash 
flows from operating activities. 

The changes in the carrying value of the structural borrowings of shareholder‑financed operations during 2017 are analysed as follows: 

Cash movements  £m

Non-cash movements  £m

Balance at
1 Jan 2017

Issue
 of debt

Redemption
 of debt

Foreign
 exchange
  movement

Other
 movements

Balance at
31 Dec 2017

Structural borrowings of shareholder‑financed 

operations

6,798

565

(751)

(341)

9

6,280

(iii) 

Interest paid on structural borrowings of with‑profits operations relate solely to the £100 million 8.5 per cent undated subordinated guaranteed bonds, which contribute to the 
solvency base of the Scottish Amicable Insurance Fund (SAIF), a ring‑fenced sub‑fund of the PAC with‑profits fund. There is no change in respect of the carrying value of the 
£100 million structural borrowings of the with‑profits operations during 2017. Cash flows in respect of other borrowings of with‑profits funds, which principally relate to 
consolidated investment funds, are included within cash flows from operating activities.
Tax paid includes £298 million (2016: £226 million) paid on profits taxable at policyholder rather than shareholder rates.

(iv) 
(v)       Net cash flows for corporate transactions are for distribution rights and acquisition and disposal of businesses (including private equity and other subsidiaries acquired by 

with‑profits funds for investment purposes).

166  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
 
A  Background and critical accounting policies   

A1 Basis of preparation and exchange rates 

Prudential plc (the Company) together with its subsidiaries (collectively, the Group or Prudential) is an international financial services 
group. The Group has operations in Asia, the US, UK and Europe and Africa. Prudential offers a wide range of retail financial products 
and services and asset management services throughout these territories. The retail financial products and services primarily include life 
insurance, pensions and annuities as well as collective investment schemes. 

Basis of preparation
These statements have been prepared in accordance with IFRS Standards as issued by the International Accounting Standards Board 
(IASB) and as endorsed by the European Union (EU) as required by EU law (IAS Regulation EC1606/2032). EU‑endorsed IFRS Standards 
may differ from IFRS Standards issued by the IASB if, at any point in time, new or amended IFRS Standards have not been endorsed by 
the EU. At 31 December 2017, there were no unendorsed standards effective for the two years ended 31 December 2017 which impact 
the consolidated financial information of the Group. There were no differences between IFRS Standards endorsed by the EU and IFRS 
Standards issued by the IASB in terms of their application to the Group. These statements have been prepared on a going concern basis. 
The parent company statement of financial position prepared in accordance with the UK Generally Accepted Accounting Practice 
(including Financial Reporting Standard 101 Reduced Disclosure Framework) is presented on page 305. 

The Group IFRS accounting policies are the same as those applied for the year ended 31 December 2016 with the exception of  the 

adoption of the new and amended accounting standards as described in note A2.

Exchange rates
The exchange rates applied for balances and transactions in currency other than the presentational currency of the Group, pounds 
sterling (GBP) were:

Local currency: £
Hong Kong
Indonesia
Malaysia
Singapore
China
India 
Vietnam
Thailand
US

Closing 
rate at 
 31 Dec 2017

Average rate
for 
 2017

Closing 
rate at 
 31 Dec 2016

Average rate
for 
 2016

10.57
18,353.44
5.47
1.81
8.81
86.34
30,719.60
44.09
1.35

10.04
17,249.38
5.54
1.78
8.71
83.90
29,279.71
43.71
1.29

9.58
16,647.30
5.54
1.79
8.59
83.86
28,136.99
44.25
1.24

10.52
18,026.11
5.61
1.87
8.99
91.02
30,292.79
47.80
1.35

Certain notes to the financial statements present 2016 comparative information at Constant Exchange Rates (CER), in addition to the 
reporting at Actual Exchange Rates (AER) used throughout the consolidated financial statements. AER are actual historical exchange 
rates for the specific accounting period, being the average rates over the period for the income statement and the closing rates for the 
balance sheet at the balance sheet date. CER results are calculated by translating prior period results using the current period foreign 
exchange rate ie current period average rates for the income statement and current period closing rates for the balance sheet.

The exchange movement arising during 2017 recognised in other comprehensive income is:

Asia operations*
US operations
Unallocated to a segment (other funds)†

2017  £m 

2016  £m 

(295)
(477)
307

(465)

785
853
(490)

1,148

* 2017 included the recycling of the cumulative exchange gain of the sold Korea life business of £61 million to the income statement.
† The exchange rate movement unallocated to a segment mainly reflects the translation of currency borrowings, issued by group holding companies, that have been designated as a net 

investment hedge against the currency risk of the Group’s investment in Jackson. 

A2 New accounting pronouncements in 2017

The IASB has issued the following new accounting pronouncements to be effective for 1 January 2017:

 — Disclosure Initiative (Amendments to IAS 7, ‘Statement of Cash Flows’);
 — Recognition of deferred tax assets for unrealised losses (Amendments to IAS 12, ‘Income Taxes’); and
 — Annual improvements to IFRSs 2014 – 2016 cycle.

Other than the additional disclosure of the changes in structural borrowings during the year in the statement of cash flows, these 
pronouncements have no effect on these financial statements. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  167

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationA3 Accounting policies

A3.1 Critical accounting policies, estimates and judgements 
This note presents the critical accounting policies, accounting estimates and judgements applied in preparing the Group’s consolidated 
financial statements. Other significant accounting policies are presented in note E1. All accounting policies are applied consistently for all 
years presented and normally are not subject to changes unless new accounting standards, interpretations or amendments are 
introduced by the IASB.

The preparation of these financial statements requires Prudential to make estimates and judgements that affect the reported amounts 

of assets, liabilities, revenues and expenses, and the related disclosure of contingent assets and liabilities. Prudential evaluates its 
estimates, including those related to long‑term business provisioning and the fair value of assets. Below are set out those critical 
accounting policies the application of which requires the Group to make critical estimates and judgements. Also set out are further critical 
accounting policies affecting the presentation of the Group’s results and other items that require the application of critical estimates and 
judgements.

(a) Critical accounting policies with linked critical estimates and judgements

Classification of insurance and investment contracts

IFRS 4 requires contracts written by 
insurers to be classified as either 
‘insurance’ contracts or ‘investment’ 
contracts. The classification of the contract 
determines its accounting. Judgement is 
applied in considering whether the material 
features of a contract gives rise to the 
transfer of significant insurance risk.

Impacts £436 billion of reported liabilities, 
requiring classification.

Contracts that transfer significant insurance risk to the Group are classified as insurance 
contracts. This judgement is made at the point of contract inception and is not revisited. 
For the majority of the Group’s contracts classification is based on a readily identifiable 
scenario that demonstrates a significant difference in cash flows if the covered event 
occurs (as opposed to does not occur) reducing the level of judgement involved. 
Contracts that transfer financial risk to the Group but not significant insurance risk are 
classified as investment contracts. Furthermore, some contracts, both insurance and 
investment, contain discretionary participating features representing the contractual right 
to receive additional benefits as a supplement to guaranteed benefits that (a) are likely to 
be a significant portion of the total contract benefits; (b) have amount or timing 
contractually at the discretion of the insurer; and (c) are contractually based on asset or 
fund performance, as discussed in IFRS 4. Insurance contracts and investment contracts 
with discretionary participation features are accounted for under IFRS 4. Investment 
contracts without such discretionary participation features are accounted for as financial 
instruments under IAS 39.

Insurance 
business units

Insurance contracts and 
investment contracts with 
discretionary participation 
features

Investment contracts without 
discretionary participation 
features

Asia

US

 — With‑profits contracts
 — Non‑participating term 

 — Minor amounts for a number of 
small categories of business

contracts

 — Whole life contracts
 — Unit‑linked policies
 — Accident and health policies

 — Variable annuity contracts
 — Fixed annuity contracts
 — Life insurance contracts

 — Guaranteed investment 

contracts (GICs) 

 — Minor amounts of ‘annuity  

UK and Europe

 — With‑profits contracts 
 — Bulk and individual annuity  

business 

 — Non‑participating term  

contracts

certain’ contracts

 — Certain unit‑linked savings  and 

similar contracts

168  Prudential plc    Annual Report 2017 

www.prudential.co.uk

A Background and critical accounting policies continuedMeasurement of policyholder liabilities and unallocated surplus of with-profits

Due to their significance to the Group’s 
business, the measurement of policyholder 
liabilities and unallocated surplus of 
with‑profits is a critical accounting policy. 

The measurement basis of policyholder 
liabilities is dependent upon the 
classification of the contracts under IFRS 4 
described above. 

Impacts £436 billion of liabilities.

Measurement of insurance contract 
liabilities and investment contracts 
liabilities with discretionary participation 
features.

Asia insurance operations

US insurance operations

IFRS 4 permits the continued usage of previously applied Generally Accepted Accounting 
Practices (GAAP) for insurance contracts and investment contracts with discretionary 
participating features. 

A modified statutory basis of reporting was adopted by the Group on first time adoption of 
IFRS in 2005. This was set out in the Statement of Recommended Practice issued by 
Association of British Insurers (ABI SORP). An exception was for UK regulated with‑
profits funds which were measured under FRS 27 as discussed below.

FRS 27 and the ABI SORP were withdrawn in the UK for the accounting periods beginning 
in or after 2015. As used in these consolidated financial statements, the terms ‘FRS 27’ and 
the ‘ABI SORP’ refer to the requirements of these pronouncements prior to their 
withdrawal. 

For investment contracts that do not contain discretionary participating features, IAS 39 is 
applied and, where the contract includes an investment management element, IAS 18, 
‘Revenue’, applies.

The policies applied in each business unit are noted below. When measuring policyholder 
contract liabilities a number of assumptions are applied to estimate future amounts due to 
or from the policyholder. The nature of assumption varies by product and among the most 
significant are assumed rates of policyholders’ mortality, particularly in respect of 
annuities sold in the UK, and policyholder behaviour, particularly in the US. Additional 
details of valuation methodologies and assumptions applied for material product types are 
discussed in note C4.2.

The policyholder liabilities for businesses in Asia are generally determined in accordance 
with methods prescribed by local GAAP adjusted to comply, where necessary, with the 
modified statutory basis. Refinements to the local reserving methodology are generally 
treated as changes in estimates, dependent on their nature. In some operations, Taiwan 
and India, US GAAP principles are applied.

While the basis of valuation of liabilities in this business is in accordance with the 
requirements of the ABI SORP, it may differ from that determined on the modified 
statutory basis for UK and Europe insurance operations with the same features.

The policyholder liabilities for Jackson’s conventional protection‑type policies are 
determined under US GAAP principles with locked in assumptions for mortality, interest, 
policy lapses and expenses along with provisions for adverse deviations. For other 
policies, the policyholder liabilities include the policyholder account balance. 

For those investment contracts in the US with fixed and guaranteed terms, the Group uses 
the amortised cost model to measure the liability. The US has no investment contracts 
with discretionary participation features.

The sensitivity of US insurance operations to variations in key estimates and assumptions, 
including policyholder behaviour, is discussed in note C7.3.

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A3.1 Critical accounting policies, estimates and judgements continued

Measurement of policyholder liabilities and unallocated surplus of with-profits continued

UK and Europe insurance operations

The UK regulated with‑profits funds’ liabilities are the realistic basis liabilities in accordance 
with FRS 27. The realistic basis requires the value of liabilities to be calculated as:

 — A with‑profits benefits reserve; plus
 — Future policy‑related liabilities; plus
 — The realistic current liabilities of the fund.

The with‑profits benefits reserve is primarily based on the retrospective calculation of 
accumulated asset shares but is adjusted to reflect future policyholder benefits and other 
charges and expenses. Asset shares broadly reflect the policyholders’ share of the 
with‑profits fund assets attributable to their policies.

The future policy‑related liabilities must include a market consistent valuation of costs of 
guarantees, options and smoothing, less any related charges, and this amount is 
determined using either a stochastic approach, hedging costs or a series of deterministic 
projections with attributed probabilities. 

The shareholders’ share of future costs of bonuses is included within the liabilities for 
unallocated surplus. Shareholders’ share of profit is recognised in line with the distribution 
of bonuses to policyholders.

For the purposes of local regulations, segregated accounts are established for linked 
business for which policyholder benefits are wholly or partly determined by reference to 
specific investments or to an investment‑related index. 

The interest rates used in establishing policyholder benefit provisions for pension 
annuities in the course of payment are adjusted each year. Mortality rates used in 
establishing policyholder benefits are based on published mortality tables adjusted to 
reflect actual experience.

The sensitivity of UK and Europe insurance operations to variations in key estimates and 
assumptions, including annuitant mortality, is discussed in note C7.4.

Measurement of investment contracts 
without discretionary participation features 
liabilities.

Investment contracts without discretionary participation features are measured in 
accordance with IAS 39 to reflect the deposit nature of the arrangement, with premiums 
and claims reflected as deposits and withdrawals and taken directly to the statement of 
financial position as movements in the financial liability balance.

Measurement of unallocated surplus of 
with‑profits funds.

Incremental, directly attributable acquisition costs relating to the investment management 
element of these contracts are capitalised and amortised in line with the related revenue. 
If the contracts involve up‑front charges, this income is also deferred and amortised 
through the income statement in line with contractual service provision in accordance 
with IAS 18.

Investment contracts without fixed and guaranteed terms are classified as financial 
instruments and designated as fair value through profit or loss because the resulting 
liabilities are managed and their performance is evaluated on a fair value basis. Where the 
contract includes a surrender option its carrying value is subject to a minimum carrying 
value equal to its surrender value.

Other investment contracts are measured at amortised cost.

Represents the excess of assets over policyholder liabilities that are determined in 
accordance with the Group’s accounting policies and are based on local GAAP for the 
Group’s with‑profits funds in the UK, Hong Kong and Malaysia that have yet to be 
appropriated between policyholders and shareholders. The unallocated surplus is 
recorded wholly as a liability with no allocation to equity. The annual excess (shortfall) of 
income over expenditure of the with‑profits funds, after declaration and attribution of the 
cost of bonuses to policyholders and shareholders, is transferred to (from) the unallocated 
surplus each year through a charge (credit) to the income statement. The balance retained 
in the unallocated surplus represents cumulative income arising on the with‑profits 
business that has not been allocated to policyholders or shareholders. The balance of the 
unallocated surplus is determined after full provision for deferred tax on unrealised 
appreciation on investments.

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A Background and critical accounting policies continuedMeasurement of policyholder liabilities and unallocated surplus of with-profits continued

Liability adequacy test.

The Group performs adequacy testing on its insurance liabilities to ensure that the 
carrying amounts (net of related deferred acquisition costs) and, where relevant, present 
value of acquired in‑force business is sufficient to cover current estimates of future cash 
flows. Any deficiency is immediately charged to the income statement.

Jackson’s liabilities for insurance contracts, which include those for separate accounts 
(reflecting separate account assets), policyholder account values and guarantees 
measured as described in note C4.2 and the associated deferred acquisition cost asset are 
measured under US GAAP and liability adequacy testing is performed in this context. 
Under US GAAP, most of Jackson’s products are accounted for under Accounting 
Standards Codification Topic 944, Financial Services – Insurance of the Financial 
Accounting Standards Board (ASC 944) whereby deferred acquisition costs are amortised 
in line with expected gross profits. Recoverability of the deferred acquisition costs in the 
balance sheet is tested against the projected value of future profits using current estimates 
and therefore no additional liability adequacy test is required by IFRS 4. The DAC 
recoverability test is performed in line with US GAAP requirements which in practice is at 
a grouped level of those contracts managed together.

(b) Further critical accounting policies

Measurement and presentation of derivatives and debt securities of US insurance operations

Jackson enters into derivative instruments to mitigate economic exposures. The Group 
has considered whether it is appropriate to undertake the necessary operational changes 
to qualify for hedge accounting so as to achieve matching of value movements in hedging 
instruments and hedged items in the performance statements. The key factors considered 
in this assessment were the complexity of asset and liability matching in Jackson’s product 
range and the difficulty and cost of applying the macro hedge provisions under IAS 39 
(which are more suited to banking arrangements) to Jackson’s derivative book.

The Group has decided that, except for occasional circumstances, applying hedge 
accounting using IAS 39 to derivative instruments held by Jackson would not improve the 
relevance or reliability of the financial statements to such an extent that would justify the 
difficulty and cost of applying these provisions. As a result of this decision, the total 
income statement results are more volatile as the movements in the fair value of Jackson’s 
derivatives are reflected within it. This volatility is reflected in the level of short‑term 
fluctuations in investment returns, as shown in notes B1.1 and B1.2.

Under IAS 39, unless carried at amortised cost (subject to impairment provisions where 
appropriate) under the held‑to‑maturity category, debt securities are also carried at fair 
value. The Group has chosen not to classify any financial assets as held‑to‑maturity. Debt 
securities of Jackson are designated as available‑for‑sale with value movements, unless 
impaired, being recorded as movements within other comprehensive income. 
Impairments are recorded in the income statement.

The total tax charge for the Group reflects tax that, in addition to relating to shareholders’ 
profits, is also attributable to policyholders and unallocated surplus of with‑profits funds 
and unit‑linked policies. Further detail is provided in note B4. Reported profit before the 
total tax charge is not representative of pre‑tax profits attributable to shareholders. 
Accordingly, in order to provide a measure of pre‑tax profits attributable to shareholders 
the Group has chosen to adopt an income statement presentation of the tax charge and 
pre‑tax results that distinguishes between policyholder and shareholder components.

Jackson holds a number of derivative 
instruments and debt securities. The 
selection of the accounting approach for 
these items significantly affects the 
volatility of IFRS profit before tax.

£18,533 million of US income statement 
investment return arises from such 
derivatives and debt securities.

Presentation of results before tax

Profit before tax is a significant IFRS income 
statement item. The Group has chosen to 
present a measure of profit before tax 
attributable to shareholders which 
distinguishes between tax attributable to 
policyholders and unallocated surplus and 
tax borne by shareholders, to support 
understanding of the performance of the 
Group.

Profit before tax attributable to 
shareholders is £3,296 million and 
compares to profit before tax of 
£3,970 million. 

www.prudential.co.uk 

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A3.1 Critical accounting policies, estimates and judgements continued

Segmental analysis of results and earnings attributable to shareholders

The Group uses operating profit based on 
longer‑term investment returns as the 
segmental measure of its results.

Total segmental operating profit is 
£5,577 million and is shown in note B1.2.

The basis of calculation of operating profit is disclosed in note B1.3.

For shareholder‑backed business, with the exception of debt securities held by Jackson 
and assets classified as loans and receivables at amortised cost, all financial investments 
and investment property are designated as assets at fair value through profit or loss. 
Short‑term fluctuations in fair value affect the result for the year and the Group provides 
additional analysis of results before and after the effects of short‑term fluctuations in 
investment returns, together with other items that are of a short‑term, volatile or one‑off 
nature. The effects of short‑term fluctuations include asymmetric impacts where the 
measurement bases of the liabilities and associated derivatives used to manage the 
Jackson annuity business differ as described in note B1.2.

Short‑term fluctuations in investment returns on assets held by with‑profits funds in the 
UK, Hong Kong, Malaysia and Singapore, do not affect directly reported shareholder 
results. This is because (i) the unallocated surplus of with‑profits funds is accounted for as 
a liability and (ii) excess or deficits of income and expenditure of the funds over the 
required surplus for distribution are transferred to or from policyholder liabilities 
(including the unallocated surplus).

(c) Further critical estimates or judgements

Deferred acquisition costs for insurance contracts

The Group applies judgement in 
determining qualifying costs that should be 
capitalised (ie those costs of acquiring new 
insurance business that meet the criteria 
under the Group’s accounting policy for 
deferred acquisition costs). It makes 
estimates in projecting future profits/
margins to assess whether adjustments to 
the carrying value or amortisation profile of 
deferred acquisition cost assets are 
necessary.

Except for acquisition costs of with‑profits contracts of the UK regulated with‑profits 
funds, which are accounted for under FRS 27, costs of acquiring new insurance business 
are accounted for in a way that is consistent with the principles of the ABI SORP with 
deferral and amortisation against margins in future revenues on the related insurance 
policies. In general, this deferral is shown by an explicit carrying value in the balance 
sheet. However, in some Asia operations the deferral is implicit through the reserving 
methodology. The recoverability of the deferred acquisition costs is measured and is 
deemed impaired if the projected margins (which are estimated based on a number of 
assumptions similar to those underlying policyholder liabilities) are less than the carrying 
value. To the extent that the future margins differ from those anticipated, then an 
adjustment to the carrying value will be necessary.

£9.2 billion of deferred acquisition costs as 
per note C5(b).

Asia insurance operations

For those business units applying US GAAP to insurance assets and liabilities, as 
permitted by the ABI SORP, principles similar to those set out in the US insurance 
operations paragraph below are applied to the deferral and amortisation of acquisition 
costs. For other territories in Asia, the general principles of the ABI SORP are applied with, 
as described above, deferral of acquisition costs being either explicit or implicit through 
the reserving basis. 

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A Background and critical accounting policies continuedDeferred acquisition costs for insurance contracts continued

US insurance operations

The most material estimates and assumptions applied in the measurement and 
amortisation of deferred acquisition cost balances relate to the US insurance operations. 

The Group’s US insurance operations apply FAS ASU 2010‑26 on ‘Accounting for 
Costs Associated with Acquiring or Renewing Insurance Contracts’ and capitalise 
only those incremental costs directly relating to successfully acquiring a contract. 

For term business, acquisition costs are deferred and amortised in line with expected 
premiums. For annuity and interest‑sensitive life business, acquisition costs are deferred 
and amortised in line with expected gross profits on the relevant contracts. For fixed 
and fixed index annuity and interest‑sensitive life business, the key assumption is the 
long‑term spread between the earned rate on investments and the rate credited to 
policyholders, which is based on an annual spread analysis. In addition, expected gross 
profits depend on mortality assumptions, assumed unit costs and terminations other than 
deaths (including the related charges), all of which are based on a combination of Jackson’s 
actual experience, industry experience and future expectations. A detailed analysis of 
actual mortality, lapse and expenses experience is performed using internally developed 
experience studies. 

For US variable annuity business, a key assumption is the long‑term investment return 
from the separate accounts, which is determined using a mean reversion methodology. 
Under the mean reversion technique applied by Jackson, the projected level of return for 
each of the next five years is adjusted from period to period, so that in combination with 
the actual rates of return for the preceding three years, including the current period, the 
assumed long‑term annual return (gross of asset management fees and other charges to 
policyholders, but net of external fund management fees) is realised on average over the 
entire eight‑year period. Projected returns after the mean reversion period revert back to 
the long‑term investment return. For further details on current balances, assumptions and 
sensitivity, refer to note C5 (b) and C7.3(iv). 

To ensure that the methodology in extreme market movements produces future 
expected returns that are realistic, the mean reversion technique has a cap and floor 
feature whereby the projected returns in each of the next five years can be no more 
than 15 per cent per annum and no less than 0 per cent per annum (both gross of asset 
management fees and other charges to policyholders, but net of external fund 
management fees) in each year.

Jackson makes certain adjustments to the deferred acquisition costs which are recognised 
directly in other comprehensive income (‘shadow accounting’). If the recognition of 
unrealised gains or losses on available‑for‑sale securities causes adjustments to the 
carrying value and amortisation patterns of deferred acquisition costs and deferred 
income, these adjustments are recognised in other comprehensive income consistent with 
the gains or losses on the securities. More precisely, shadow deferred acquisition costs 
adjustments reflect the change in deferred acquisition costs that would have arisen if the 
assets held in the statement of financial position had been sold, crystallising unrealised 
gains or losses, and the proceeds reinvested at the yields currently available in the market.

For UK regulated with‑profits funds where ‘grandfathered’ FRS 27 is applied, these 
costs are expensed as incurred. The majority of the UK shareholder‑backed business is 
individual and group annuity business where the deferral of acquisition costs is negligible.

UK and Europe insurance operations

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A3.1 Critical accounting policies, estimates and judgements continued

Financial investments – Valuation

Financial investments held at fair value 
represent £407.3 billion of the Group’s 
total assets.

The Group holds the majority of its financial investments at fair value (either through profit 
and loss or available‑for‑sale). Financial Investments held at amortised cost primarily 
comprise loans and deposits.

The Group applies valuation techniques, 
including the use of estimates, to 
determine the balance recognised for 
financial investments held at fair value.

Financial investments held at amortised 
cost represent £12.2 billion of the Group’s 
total assets.

Determination of fair value
The Group uses current bid prices to value its investments having quoted prices. Actively 
traded investments without quoted prices are valued using prices provided by third 
parties as described further in note C3.1. Financial investments measured at fair value are 
classified into a three‑level hierarchy as described in note C3.1(b). 

If the market for a financial investment of the Group is not active, the fair value is 
determined by using valuation techniques. The Group establishes fair value for these 
financial investments by using quotations from independent third parties, such as brokers 
or pricing services, or by using internally developed pricing models. Priority is given to 
publicly available prices from independent sources when available, but overall the source 
of pricing and/or the valuation technique is chosen with the objective of arriving at a fair 
value measurement which reflects the price at which an orderly transaction would take 
place between market participants on the measurement date. The valuation techniques 
include the use of recent arm’s length transactions, reference to other instruments that are 
substantially the same, discounted cash flow analysis, option‑adjusted spread models 
and, if applicable, enterprise valuation and may include a number of assumptions relating 
to variables such as credit risk and interest rates. Changes in assumptions relating to these 
variables could positively or negatively impact the reported fair value of these financial 
investments. Details of the financial investments classified as ‘level 3’ to which valuation 
techniques are applied, and the sensitivity of profit before tax to a change in these items’ 
valuation, are presented in note C3.1(d). 

Determination of impaired value
In estimating the present value of future cash flows for determining the impaired value of 
instruments held at amortised cost, the Group looks at the expected cash flows of the 
assets and applies historical loss experience of assets with similar credit risks that has been 
adjusted for conditions in the historical loss experience which no longer exist, or for 
conditions that are expected to arise. The estimated future cash flows are discounted 
using the financial asset’s original or variable effective interest rate and exclude credit 
losses that have not yet been incurred. 

In estimating any required impairment  for US residential mortgage‑backed and other 
asset‑backed securities held as available‑for‑sale, the expected value of future cash flows 
is determined using a model, the key assumptions of which include how much of the 
currently delinquent loans will eventually default and assumed loss severity. Further 
details of the assumptions and estimates applied in assessing impairment of US available‑
for‑sale securities is given in note C3.2(g).

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A Background and critical accounting policies continuedFinancial investments – Determining impairment in relation to financial assets

The Group applies judgement as to 
whether evidence of an impairment in 
value exists for financial investments 
classified as ‘available‑for‑sale’ or 
‘at amortised cost’. 

If evidence for impairment exists, valuation 
techniques, including estimates, are then 
applied in determining the impaired value.

Affects £47.5 billion of assets.

For financial investments classified as ‘available‑for‑sale’ or ‘at amortised cost’, if a loss 
event that will have a detrimental effect on cash flows is identified, an impairment loss is 
recognised in the income statement. The loss recognised is determined as the difference 
between the book cost and the fair value of the relevant impairment assets. The loss 
comprises the effect of the expected loss of contractual cash flows and any additional 
market‑price driven temporary reductions in values. 

Available-for-sale securities
The Group’s review of fair value involves several criteria, including economic conditions, 
credit loss experience, other issuer‑specific developments and future cash flows. These 
assessments are based on the best available information at the time. Factors such as 
market liquidity, the widening of bid/ask spreads and a change in cash flow assumptions 
can contribute to future price volatility. If actual experience differs negatively from the 
assumptions and other considerations used in the consolidated financial statements, 
unrealised losses currently in equity may be recognised in the income statement in future 
periods. Additional details on the methodology and estimates used to determine 
impairments of the available‑for‑sale securities of Jackson are described in note C3.2(g).

The majority of the US insurance operation’s debt securities portfolio is accounted for on 
an available‑for‑sale basis. The consideration of evidence of impairment requires 
management’s judgement. In making this determination a range of market and industry 
indicators are considered including the severity and duration of the decline in fair value 
and the financial condition and prospects of the issuer.

For US residential mortgage‑backed and other asset‑backed securities, all of which are 
classified as available‑for‑sale, impairment is estimated using a model of expected future 
cash flows. Key assumptions used in the model include assumptions about how much of 
the currently delinquent loans will eventually default and assumed loss severity. 

Assets held at amortised cost
Assets held at amortised cost are subject to impairment testing where appropriate under 
IFRS requirements by comparing estimated future cash flows to the carrying value of the 
asset. In estimating future cash flows, the Group looks at the expected cash flows of the 
assets and applies historical loss experience of assets with similar credit risks that has been 
adjusted for conditions in the historical loss experience which no longer exist, or for 
conditions that are expected to arise. The estimated future cash flows are discounted 
using the financial asset’s original or variable effective interest rate and exclude credit 
losses that have not yet been incurred. 

Reversal of impairment losses
If, in subsequent periods, an impaired debt security held on an available‑for‑sale basis or 
an impaired loan or receivable recovers in value (in part or in full), and this recovery can be 
objectively related to an event occurring after the impairment, then the previously 
recognised impairment loss is reversed through the income statement (in part or in full).

Intangible assets – Carrying value of distribution rights 

The Group applies judgement when 
considering whether indicators of 
impairment exist for intangible assets 
representing distribution rights.

Affects £1.5 billion of assets.

Distribution rights relate to fees paid under bancassurance partnership arrangements for 
bank distribution of products for the term of the contractual agreement with the bank partner. 
Distribution rights impairment testing is conducted when there is an indication of impairment. 

To ensure any required impairment is recognised in the current period the Group monitors 
a number of internal and external factors, including indications that the financial 
performance of the arrangement is likely to be worse than originally expected and 
changes in relevant legislation and regulatory requirements that could impact the Group’s 
ability to continue to sell new business through the bancassurance channel, and then 
applies judgement to assess whether these factors indicate impairment has occurred.

If an impairment has occurred, an impairment charge is recognised for the difference 
between the carrying value and recoverable amount of the asset. The recoverable amount 
is the greater of fair value less costs to sell and value in use. Value in use is calculated as the 
present value of future expected cash flows from the asset or the cash generating unit to 
which it is allocated.

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A3.2 New accounting pronouncements not yet effective
The following standards, interpretations and amendments have been issued but are not yet effective in 2017, including those which have 
not yet been adopted in the EU. This is not intended to be a complete list as only those standards, interpretations and amendments that 
could have an impact upon the Group’s financial statements are discussed.

Accounting pronouncements endorsed by the EU but not yet effective
IFRS 15, ‘Revenue from Contracts with Customers’ 
This standard effective for annual periods beginning on or after 1 January 2018, provides a single framework to recognise revenue for 
contracts with different characteristics and overrides the framework provided for such contracts in other standards. The contracts 
excluded from the scope of this standard include:

 — Lease contracts within the scope of IAS 17 ’Leases’;
 — Insurance contracts within the scope of IFRS 4 ‘Insurance Contracts’; and
 — Financial instruments within the scope of IAS 39 ‘Financial Instruments’.

As a result, IFRS 15 in the context of Prudential’s business, applies to the Group’s asset management contracts and the measurement 
of the Group’s investment contracts that do not contain discretionary participating features where the contracts include provision 
for investment management services. The IFRS 15 impact assessment performed included the review of the recognition of asset 
management and performance fees of these contracts. The adoption of this standard in 2018 is not expected to result in a restatement 
of the Group’s profit for the year or shareholders’ equity.

IFRS 9, ‘Financial instruments: Classification and measurement’ 
In July 2014, the IASB published a complete version of IFRS 9 with the exception of macro hedge accounting. The standard becomes 
mandatorily effective for the annual periods beginning on or after 1 January 2018, with early application permitted and transitional rules 
apply. In October 2017, the IASB issued two amendments to IFRS 9, to permit the measurement of debt instruments with prepayment 
compensation features to be measured at amortised cost or fair value through other comprehensive income if certain conditions are met, 
and to clarify that IFRS 9 applies to long‑term interests in joint ventures and associates. Both of these amendments that were issued 
in October 2017 are effective for the annual periods beginning on or after 1 January 2019, but are not yet endorsed by the EU. 

In September 2016, the IASB published Amendments to IFRS 4, ‘Applying IFRS 9 Financial Instruments with IFRS 4 Insurance 
Contracts’ to address the temporary consequences of the different effective dates of IFRS 9 and IFRS 17, ‘Insurance Contracts’. The 
amendments include an optional temporary exemption from applying IFRS 9 and the associated amendments until IFRS 17 comes into 
effect in 2021. This temporary exemption is available to companies whose predominant activity is to issue insurance contracts based on 
meeting the eligibility criteria as at 31 December 2015 as set out in the amendments. The Group met the eligibility criteria and will defer 
the adoption of IFRS 9 to 1 January 2021.

When adopted IFRS 9 replaces the existing IAS 39, ’Financial Instruments – Recognition and Measurement’, and will affect the 

following three areas:

 — The classification and the measurement of financial assets and liabilities 

 Under IFRS 9, the classification of financial assets is redefined. Based on the business model in which the assets are held and their 
contractual cash flow characteristics (whether the cash flows represent ‘solely payments of principal and interest’), financial assets are 
classified into one of the following categories: amortised cost, fair value through other comprehensive income (FVOCI) and fair value 
through profit or loss (FVTPL). An option is also available at initial recognition to irrevocably designate a financial asset as at FVTPL if 
doing so eliminates or significantly reduces accounting mismatches.

At present a significant proportion (82 per cent) of the Group’s investments are valued at FVTPL and the Group’s current 

expectation is that a significant proportion will continue to be designated as such under IFRS 9. 

The existing IAS 39 amortised cost measurement for financial liabilities is largely maintained under IFRS 9 but for financial liabilities 
designated at FVTPL, changes in fair value due to changes in entity’s own credit risk, required by IFRS 13, are to be recognised in other 
comprehensive income. 

 — The calculation of the impairment charge relevant for financial assets held at amortised cost or FVOCI 

 A new impairment model based on an expected credit loss approach replaces the existing IAS 39 incurred loss impairment model, 
resulting in earlier recognition of credit losses compared to IAS 39. The impairment charge recognition under the new model is in three 
stages:

 – Stage 1 – at initial recognition, and for each subsequent reporting period when there has been no significant increase in credit risk 

since initial recognition, recognise 12 month expected credit losses; 

 – Stage 2 – recognise lifetime expected credit losses if there has been a significant increase in credit risk since initial recognition; or
 – Stage 3 – recognise incurred losses for credit‑impaired assets, similar to IAS 39.

This aspect is the most complex area of IFRS 9 to implement and will involve significant judgements and estimate processes. 

 — The hedge accounting requirements which are more closely aligned with the risk management activities of the Company. 

No significant change to the Group’s hedge accounting is currently anticipated, but this remains under review.

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A Background and critical accounting policies continuedThe Group is assessing the impact of IFRS 9 and implementing this standard in conjunction with the IFRS 17. Further details on IFRS 17 are 
provided below. Adoption of IFRS 9 may result in reclassifying certain of the Group’s financial assets and hence lead to a change in the 
measurement of those instruments or the reporting of their value. In addition, for any investments classified as amortised cost or FVOCI, 
as noted above, the impairment provisioning approach is altered from the current IAS 39 approach. The Group is currently assessing the 
scope of assets to which these requirements will apply. The Group does not currently apply hedge accounting for most of its derivate 
programmes but will reconsider its approach in light of new requirements under the standard on adoption.

IFRS 16, ‘Leases’
In January 2016, the IASB published IFRS 16 ‘Leases’ effective for periods beginning on or after 1 January 2019, with earlier adoption 
permitted if IFRS 15 ‘Revenue from Contracts with Customers’ has also been applied. The new standard brings most leases on‑balance 
sheet for lessees under a single model, eliminating the distinction between operating and finance leases. For lessee accounting, this has 
the effect of requiring most of the existing operating leases to be accounted for in a similar manner as finance leases under the existing 
IAS 17, ‘Leases’. The only optional exemptions are for short‑term leases and leases of low‑value assets. Lessor accounting however 
remains largely unchanged from IAS 17. 

IFRS 16 applies primarily to operating leases of major properties occupied by the Group’s businesses where Prudential is a lessee. 
Under IFRS 16, these leases will be brought onto the Group’s statement of financial position with a ‘right to use’ asset being established 
and a corresponding liability representing the obligation to make lease payments. The current rental accrual charge in the income 
statement will be replaced with a depreciation charge for the ‘right to use’ asset and an interest expense on the lease liability leading to a 
more front‑loaded operating lease cost profile compared to IAS 17. The Group is currently sourcing the required information to 
implement this new standard. 

IFRS 16 permits transition to the new standard through a modified retrospective approach or a full retrospective approach. Under the 
modified retrospective approach, as well as affording a number of simplifications the Group’s comparative information is not restated, but 
there is an adjustment to retained earnings at the date of initial application (ie 1 January 2019). The Group is currently assessing the 
impact of the modified retrospective approach before confirming the approach it intends to adopt. The ultimate impact of IFRS 16 on the 
Group’s financial statements will be dependent on the leases that are in place and the related discount rate on the date of initial 
application.  

Accounting pronouncements not yet endorsed by the EU 
IFRS 17, ‘Insurance Contracts’
In May 2017, the IASB issued IFRS 17 ‘Insurance Contracts’ to replace the existing IFRS 4 ‘Insurance Contracts’. The standard, which is 
subject to endorsement in the EU and other territories, applies to annual periods beginning on or after 1 January 2021. Early application is 
permitted; provided the entity also applies IFRS 9 and IFRS 15 on or before the date it first applies IFRS 17. The Group intends to adopt the 
new standard on its mandatory effective date in 2021, alongside the adoption of IFRS 9 (see above).

IFRS 4 permitted insurers to continue to use the statutory basis of accounting for insurance assets and liabilities that existed in their 
jurisdictions prior to January 2005. IFRS 17 replaces this with a new liability and revenue measurement model for all insurance contracts. 
The new measurement model requires liabilities for insurance contracts to be recognised as the present value of future cash flows, 
incorporating an explicit risk adjustment, and a contractual service margin (CSM) that is equal and opposite to any day‑one gain arising. 
Losses are recognised directly into the income statement. The present value of future cash flows and the risk adjustment are updated at 
each reporting date in order to reflect current conditions. The CSM is released to the income statement as profit over the coverage period 
of the insurance contract, reflecting the delivery of services to the policyholder. Subsequent changes in non‑economic assumptions 
applied to the valuation of insurance liabilities are recognised as an adjustment to the CSM, prospectively affecting the amounts released 
to the statement of comprehensive income. For the purpose of the measurement insurance contracts are grouped together with 
contracts of similar risk, profitability profile and issue year, with the measurement model applied at this group level.

IFRS 17 provides an adaptation of the measurement model designed to account for certain contracts with participating features, such 
as UK style with‑profits contracts and unit‑linked or similar contracts, in which the policyholder will be paid a substantial share of the fair 
value returns of a specified group of items and the return to the insurer effectively reflects a variable management fee. This adaptation – 
the Variable Fee Approach (VFA) – allows the CSM to be adjusted for changes in economic experience and assumptions which reflect a 
change in the overall future fee the insurer expects to receive as a result of managing the participating pool of assets.

IFRS 17 introduces a new measure of insurance revenue, based on the delivery of services to policyholders and excluding any 

premiums related to the investment elements of policies, which will be significantly different from existing premium revenue measures, 
currently reported in the income statement. 

Retrospective application of the standard is required for determining the CSM for the opening balance sheet. However, if full 
retrospective application for a group of insurance contracts is impracticable, then the entity is required to choose either a modified 
retrospective approach or a fair value approach. Choosing the appropriate approach and hence determining the opening balance sheet is 
one of the most critical activities in implementing the new standard, as the approach adopted will have a significant impact on the entity’s 
results both on the initial impact on shareholders’ funds at IFRS 17 adoption and on the future profits to be earned on the in‑force 
business at the date of transition.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  177

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationA3 Accounting policies continued

A3.2 New accounting pronouncements not yet effective continued
IFRS 17 Implementation Programme
The Group has commenced a Group‑wide programme to implement IFRS 17 and IFRS 9 (as discussed above).

The requirements of IFRS 17 are complex and will have the effect of introducing fundamental changes to the existing IFRS 4 insurance 

accounting and require the application of significant judgement and new estimation techniques. As previously highlighted IFRS 9 could 
require reclassification of investments and the introduction of new and complex impairment models. The effect of changes required to 
the Group’s accounting policies as a result of implementing these standards are currently uncertain, but these changes can be expected 
to, among other things, alter the timing of IFRS profit recognition. The implementation of this standard is also likely to involve significant 
enhancements to IT, actuarial and finance systems of the Group, and so will have an impact on the Group’s expenses.

A Group‑wide Steering Committee, chaired by the Group Chief Financial Officer and with participation from group’s and business 

units’ senior finance managers, provides oversight and strategic direction to the implementation programme. A number of sub‑
committees are also in place to provide governance over the technical interpretation and accounting policies selected, programme 
management and design and delivery of the project. 

The key responsibilities of the programme include setting a framework for Group‑wide accounting policies, determining additional 
data requirements, assessing the level of IT and finance system changes as well as establishing an appropriate work plan for determining 
the opening balance sheet. The work is at an early stage.

Other new accounting pronouncements
In addition to the above, the following new accounting pronouncements have also been issued and are not yet effective but the Group is 
not expecting them to have a significant impact on the Group’s financial statements:

 — Amendments to IFRS 2: Classification and measurement of share‑based payment transactions, issued in June 2016 and effective from 

1 January 2018; 

 — IFRIC Interpretation 22 Foreign Currency Transactions and Advance Consideration, issued in December 2016 and effective from 

1 January 2018;

 — Amendments to IAS 40, Transfers of Investment Property, issued in December 2016 and effective from 1 January 2018;
 — IFRIC Interpretation 23 Uncertainty over Income Taxes, issued June 2017 and effective from 1 January 2019;
 — Annual Improvements to IFRSs 2015‑2017 cycle; and
 — Amendments to IAS 19: Plan Amendment, Curtailment or Settlement, issued on 7 February 2018 and effective from 1 January 2019.

178  Prudential plc    Annual Report 2017 

www.prudential.co.uk

A Background and critical accounting policies continuedB  Earnings performance    

B1 Analysis of performance by segment

B1.1 Segment results – profit before tax 

Asia
Insurance operations
Asset management 

Total Asia

US
Jackson (US insurance operations) 
Asset management 

Total US

UK and Europe
UK and Europe insurance operations:

Long‑term business
General insurance commissionnote (i)

Total UK and Europe insurance operations
UK and Europe asset managementnote (vi)

Total UK and Europe 

Total segment profit

Restructuring costs note (iii)
Other income and expenditure:

Investment return and other income
Interest payable on core structural borrowings 
Corporate expenditurenote (ii)
Solvency II implementation costs

Total other income and expenditure

Interest received from tax settlement

Operating profit based on longer-term investment returns 
Short‑term fluctuations in investment returns on  

shareholder‑backed business 

Amortisation of acquisition accounting adjustmentsnote (iv)
Profit (loss) attaching to disposal of businesses
Cumulative exchange gain on the sold Korea life business recycled from 

other comprehensive income

Profit before tax

Tax charge attributable to shareholders' returns

Profit for the year

Attributable to:

Equity holders of the Company
Non‑controlling interests

Basic earnings per share (in pence)

2017  £m

2016*  £m

%

AER
note (v)

CER
note (v)

2017 vs 
2016 AER
note (v)

2017 vs 
2016 CER
note (v)

1,799
176

1,975

2,214
10

2,224

861
17

878
500

1,378

5,577

1,503
141

1,644

1,571
149

1,720

2,052
(4)

2,156
(4)

2,048

2,152

20%
25%

20%

8%
350%

9%

15%
18%

15%

3%
350%

3%

799
29

828
425

799
29

828
425

1,253

4,945

1,253

5,125

8%
(41)%

8%
(41)%

6%
18%

10%

13%

6%
18%

10%

9%

(103)

(38)

(39)

(171)%

(164)%

11
(425)
(361)
–

(775)

28
(360)
(334)
(28)

(694)

28
(360)
(340)
(28)

(700)

–

43

43

4,699

4,256

4,429

(1,563)
(63)
162

(1,678)
(76)
(227)

(1,764)
(79)
(244)

61

–

–

3,296

2,275

2,342

(61)%
(18)%
(8)%
n/a

(12)%

n/a

10%

7%
17%
n/a

n/a

45%

(61)%
(18)%
(6)%
n/a

(11)%

n/a

6%

11%
20%
n/a

n/a

41%

(906)

(354)

(360)

(156)%

(152)%

2,390

1,921

1,982

24%

21%

2,389
1

1,921
–

1,982
–

24%
N/A

21%
N/A

2017

2016

%

AER
note (v)

CER
note (v)

2017 vs 
2016 AER
note (v)

2017 vs 
2016 CER
note (v)

Note

B3(a)

B3(b)

B3(c)

B1.2

D1

D1

B4

B5

Based on operating profit based on longer‑term investment returnsnote (vii)
Based on profit for the year

145.2p
93.1p

131.3p
75.0p

136.8p
77.4p

11%
24%

6%
20%

* The 2016 comparative results have been re‑presented from those previously published following the reassessment of the Group’s operating segments as described in note B1.3.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  179

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB  Earnings performance continued

B1 Analysis of performance by segment continued

B1.1 Segment results – profit before tax continued

Notes
(i) 

General insurance commission represents the commission receivable net of expenses for Prudential‑branded general insurance products in connection with the arrangement to 
transfer the UK general insurance business to Churchill in 2002. 
Corporate expenditure as shown above is primarily for Group Head Office and Asia Regional Head Office.

(ii) 
(iii)  Restructuring costs are incurred primarily in UK and Europe and Asia and represent business transformation and integration costs. 
(iv)  Amortisation of acquisition accounting adjustments principally relate to the REALIC business of Jackson which was acquired in 2012. 
(v) 

For definitions of AER and CER refer to note A1. The difference between ‘Profit for the year attributable to shareholders’ in the prior year on an AER basis and a CER basis is 
£61 million, arising from the retranslation of the prior year results of the Group’s foreign subsidiaries into GBP using the exchange rates applied to the equivalent current year results.

(vi)  UK and Europe asset management operating profit based on longer‑term investment returns: 

Asset management fee income
Other income
Staff costs
Other costs

Underlying profit before performance‑related fees
Share of associate results
Performance‑related fees

Total UK and Europe asset management operating profit based on longer‑term investment returns

2017  £m

2016  £m

1,027
7
(400)
(202)

432
15
53

500

900
23
(332)
(212)

379
13
33

425

(vii)  Tax charges have been reflected as operating and non‑operating in the same way as for pre‑tax items. In 2017 a significant US tax reform package was enacted, and the effects of 

which in the income statement have been treated as non‑operating. Further details are provided in note B4. 

B1.2 Short-term fluctuations in investment returns on shareholder-backed business  

Asia
US note (i)
UK and Europe note (ii)
Other operations note (iii)

Total

2017  £m

2016  £m

(1)
(1,568)
(14)
20

(1,563)

(225)
(1,455)
206
(204)

(1,678)

Notes 
(i) 

US operations
The short‑term fluctuations in investment returns for US insurance operations are reported net of related credit for amortisation of deferred acquisition costs of £462 million as 
shown in note C5(b) (2016: £565 million) and comprise amounts in respect of the following items:

Net equity hedge result note (a)
Other than equity‑related derivatives note (b)
Debt securities note (c)
Equity‑type investments: actual less longer‑term return 
Other items

Total

Notes
(a)  Net equity hedge result

2017  £m

2016  £m

(1,490)
(36)
(73)
12
19

(1,568)

(1,587)
(126)
201
35
22

(1,455)

 The purpose of the inclusion of this item in short‑term fluctuations in investment returns is to segregate the amount included in pre‑tax profit that relates to the accounting 
effect of market movements on both the measured value of guarantees in Jackson’s variable annuity and fixed index annuity products and on the related derivatives used to 
manage the exposures inherent in these guarantees. As the Group applies US GAAP for the measured value of the product guarantees this item also includes asymmetric 
impacts where the measurement bases of the liabilities and associated derivatives used to manage the Jackson annuity business differ as described in note B1.3(c) below. 
 The net equity hedge result therefore includes significant accounting mismatches and other factors that detract from the presentation of an economic result. These other 
factors include: 
–  The variable annuity guarantees and fixed index annuity embedded options being only partially fair valued under ‘grandfathered’ US GAAP as described in note B1.3 (c);
–  The interest rate exposure being managed through the other than equity‑related derivative programme explained in note (b) below; and
–  Jackson’s management of its economic exposures for a number of other factors that are treated differently in the accounting frameworks such as future fees and assumed 

volatility levels.

 The net equity hedge result (net of related DAC) can be summarised as follows:

Fair value movements on equity hedge instruments1
Accounting value movements on the variable and fixed index annuity guarantee liabilities2
Fee assessments net of claim payments

Total

2017  £m

2016  £m

(1,871)
(99)
480

(1,490)

(1,786)
(188)
387

(1,587)

1 
2 

  Held to manage equity exposures of the variable annuity guarantees and fixed index annuity options.
 The accounting value movements on the variable and fixed index annuity guarantee liabilities reflect the impact of market movements and changes in economic and 
actuarial assumptions. These actuarial assumptions changes include, amongst other items, a charge (net of related DAC) of £359 million  for strengthening policyholder 
utilisation  and persistency rates offset by a benefit (net of related DAC) of £382 million from modelling refinements in the period, principally enhancements to how 
Jackson’s own credit risk is incorporated in the fair valuation of these long‑term liabilities.

180  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(b)  Other than equity‑related derivatives

The fluctuations for this item comprise the net effect of:
–  Fair value movements on free‑standing, other than equity‑related derivatives;
–  Fair value movements on the Guaranteed Minimum Income Benefit (GMIB) reinsurance asset that are not matched by movements in the underlying GMIB liability, which is 

not fair valued as explained in note B1.3; and

–  Related amortisation of DAC.
 The free‑standing, other than equity‑related derivatives, are held to manage interest rate exposures and durations within the general account and the variable annuity 
guarantees and fixed index annuity embedded options described in note (a) above. Accounting mismatches arise because of differences between the measurement  
basis  and presentation of the derivatives, which are fair valued with movements recorded in the income statement, and the exposures they are intended to manage.

(c)  Short‑term fluctuations related to debt securities

Short‑term fluctuations relating to debt securities
(Charges) credits in the year:

Losses on sales of impaired and deteriorating bonds
Defaults
Bond write‑downs 
Recoveries/reversals

Total credits (charges) in the year

Less: Risk margin allowance deducted from operating profit based on longer‑term investment returnsnote

Interest‑related realised (losses) gains:
(Losses) gains arising in the year
Less: Amortisation of gains and losses arising in current and prior years to operating profit based on longer‑term 

investment returns

Related amortisation of deferred acquisition costs

Total short‑term fluctuations related to debt securities

2017  £m

2016  £m

(3)
–
(2)
10

5
86

91 

(43)

(140)

(183)

19

(73)

(94)
(4)
(35)
15

(118)
89

(29)

376

(135)

241

(11)

201

Note
 The debt securities of Jackson are held in the general account of the business. Realised gains and losses are recorded in the income statement with normalised returns  
included in operating profit with variations from year to year included in the short‑term fluctuations category. The risk margin reserve charge for longer‑term credit‑related 
losses included in operating profit based on longer‑term investment returns of Jackson for 2017 is based on an average annual risk margin reserve of 21 basis points  
(2016: 21 basis points) on average book values of US$55.3 billion (2016: US$56.4 billion) as shown below:

Moody’s rating category (or equivalent under 
NAIC ratings of mortgage-backed securities)

A3 or higher
Baa1, 2 or 3
Ba1, 2 or 3
B1, 2 or 3
Below B3

Total

 Average
 book
 value

US$m

27,277
26,626
1,046
318
23

55,290

2017

2016

RMR

Annual 
expected loss

 Average
 book
 value

RMR

Annual 
expected loss

% 

US$m

£m

US$m

% 

US$m

0.12
0.22
1.03
2.70
3.78

0.21

(33)
(58)
(11)
(9)
(1)

(25)  
(45)  
(8)  
(7)  
(1)  

29,051
25,964
1,051
312
40

(112)

(86)  

56,418

0.12
0.24
1.07
2.95
3.81

0.21

(36)
(62)
(11)
(9)
(2)

(120)

£m

(27)
(46)
(8)
(7)
(1)

(89)

Related amortisation of deferred acquisition 

costs (see below)

Risk margin reserve charge to operating profit 
for longer‑term credit‑related losses

21

15

(91)

(71)

23

17

(97)

(72)

 Consistent with the basis of measurement of insurance assets and liabilities for Jackson’s IFRS results, the charges and credits to operating profits based on longer‑term 
investment returns are partially offset by related amortisation of deferred acquisition costs.

In addition to the accounting for realised gains and losses described above for Jackson general account debt securities, included within the statement of other 
comprehensive income is a pre‑tax credit of £541 million for net unrealised gains on debt securities classified as available‑for‑sale net of related amortisation of deferred 
acquisition costs (2016: credit of £48 million). Temporary market value movements do not reflect defaults or impairments. Additional details of the movement in the value of 
the Jackson portfolio are included in note C3.2(b).

(ii)  UK and Europe operations

 The negative short‑term fluctuations in investment returns for UK and Europe operations of £(14) million (2016: positive £206 million) include net unrealised movements on fixed 
income assets supporting the capital of the shareholder‑backed annuity business.

(iii)  Other operations 

 The positive short‑term fluctuations in investment returns for other operations of £20 million (2016: negative £(204) million) include unrealised value movements  
on financial instruments. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  181

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
B  Earnings performance continued

B1 Analysis of performance by segment continued

B1.3 Determining operating segments and performance measure of operating segments 
Operating segments
The Group’s operating segments for financial reporting are defined and presented in accordance with IFRS 8, ‘Operating Segments’ on 
the basis of the management reporting structure and its financial management information. Following the combination during the year 
of the Group’s UK insurance business and M&G to form M&G Prudential, the Group has reassessed its operating segments.

Under the Group’s management and reporting structure its chief operating decision‑maker is the Group Executive Committee (GEC). 

In the revised management structure, responsibility is delegated to the Chief Executive Officers of Prudential Corporation Asia, the 
North American Business Unit and M&G Prudential for the day‑to‑day management of their business units (within the framework set 
out in the Group Governance Manual). Financial management information used by the GEC has been revised to align with these three 
business segments. These operating segments derive revenue from both long‑term insurance and asset management activities.

In the prior year, the operating segments of the Group were each of the insurance operations in Asia, US and UK, and the asset 

management operations of Asia, US, M&G and Prudential Capital.

Operations which do not form part of any business unit are reported as ‘Unallocated to a segment’. These include Group Head Office 

and Asia Regional Head Office costs. Following the formation of M&G Prudential certain minor operations which were previously 
reported as ‘Unallocated to a segment’ are now included in the UK and Europe segment, reflecting the revised structure. Prudential 
Capital and Africa operations do not form part of any operating segment under the revised structure, and their assets and liabilities and 
loss before tax are not material to the overall financial position of the Group. Prudential Capital and Africa operations are therefore 
reported as ‘Unallocated to a segment’. 

Comparative segmental information for prior periods has been presented on a basis consistent with the current year.

Performance measure
The performance measure of operating segments utilised by the Company is IFRS operating profit attributable to shareholders based 
on longer‑term investment returns, as described below. This measurement basis distinguishes operating profit based on long‑term 
investment returns from other constituents of the total profit as follows:

 — Short‑term fluctuations in investment returns on shareholder‑backed business. This includes the impact of short‑term market effects 

on the carrying value of Jackson’s guarantee liabilities and related derivatives as explained below. 

 — Amortisation of acquisition accounting adjustments arising on the purchase of business. This comprises principally the charge for the 

adjustments arising on the purchase of REALIC in 2012; and

 — Profit/loss attaching to businesses that have been sold in the year including, where relevant, the recycling of the cumulative 

translation gain or loss in respect of sold businesses.

Determination of operating profit based on longer-term investment returns for investment and liability 
movements:
(a)  General principles
(i)  UK style with-profits business 
The operating profit based on longer‑term returns reflects the statutory transfer gross of attributable tax. Value movements in the 
underlying assets of the with‑profits funds do not affect directly the determination of operating profit.

(ii)  Unit-linked business
The policyholder unit liabilities are directly reflective of the underlying asset value movements. Accordingly, the operating results based 
on longer‑term investment returns reflect the current period value movements in both the unit liabilities and the backing assets.

(iii) US variable annuity and fixed index annuity business
This business has guarantee liabilities which are measured on a combination of fair value and other US GAAP derived principles.  
These liabilities are subject to an extensive derivative programme to manage equity and interest rate exposures. The principles for 
determination of the operating profit and short‑term fluctuations are necessarily bespoke, as discussed in section (c) below. 

(iv) Business where policyholder liabilities are sensitive to market conditions 
Under IFRS, the degree to which the carrying values of liabilities to policyholders are sensitive to current market conditions varies 
between territories depending upon the nature of the ‘grandfathered’ measurement basis. In general, in those instances where the 
liabilities are particularly sensitive to routine changes in market conditions, the accounting basis is such that the impact of market 
movements on the assets and liabilities is broadly equivalent in the income statement, and operating profit based on longer‑term 
investments returns is not distorted. In these circumstances, there is no need for the movement in the liability to be bifurcated between 
the elements that relate to longer‑term market conditions and short‑term effects.

However, movements in liabilities for some types of business do require bifurcation to ensure that at the net level (ie after allocated 

investment return and charge for policyholder benefits) the operating result reflects longer‑term market returns.

Examples of where such bifurcation is necessary are in Hong Kong and for UK shareholder‑backed annuity business, as explained in 

sections b(i) and d(i), respectively. For other types of Asia’s non‑participating business, expected longer‑term investment returns are 
used to determine the movement in policyholder liabilities for determining operating results.

182  Prudential plc    Annual Report 2017 

www.prudential.co.uk

(v)  Other shareholder-financed business
The measurement of operating profit based on longer‑term investment returns reflects the particular features of long‑term insurance 
business where assets and liabilities are held for the long term and for which the accounting basis for insurance liabilities under current 
IFRS is not generally conducive to demonstrating trends in underlying performance of life businesses exclusive of the effects of short‑
term fluctuations in market conditions. In determining the profit on this basis, the following key elements are applied to the results of the 
Group’s shareholder‑financed operations.

Except in the case of assets backing liabilities which are directly matched (such as unit‑linked business) or closely correlated with 
value movements (as discussed below) operating profit based on longer‑term investment returns for shareholder‑financed business is 
determined on the basis of expected longer‑term investment returns. Longer‑term investment returns comprise actual income receivable 
for the period (interest/dividend income) and for both debt and equity‑type securities longer‑term capital returns. 

Debt securities and loans 
In principle, for debt securities and loans, the longer‑term capital returns comprise two elements:

 — Risk margin reserve based charge for the expected level of defaults for the period, which is determined by reference to the credit 

quality of the portfolio. The difference between impairment losses in the reporting period and the risk margin reserve charge to the 
operating result is reflected in short‑term fluctuations in investment returns; and

 — The amortisation of interest‑related realised gains and losses to operating results based on longer‑term investment returns to the date 

when sold bonds would have otherwise matured.

At 31 December 2017, the level of unamortised interest‑related realised gains and losses related to previously sold bonds for the 
Group was a net gain of £855 million (2016: £969 million).

Equity-type securities
For equity‑type securities, the longer‑term rates of return are estimates of the long‑term trend investment returns for income and  
capital having regard to past performance, current trends and future expectations. Equity‑type securities held for shareholder‑financed 
operations other than the UK annuity business, unit‑linked and US variable annuity separate accounts are principally relevant for the 
US and Asia insurance operations. Different rates apply to different categories of equity‑type securities.

Derivative value movements
Generally, derivative value movements are excluded from operating results based on longer‑term investment returns (unless those 
derivative value movements broadly offset changes in the accounting value of other assets and liabilities included in operating profit). 
The principal example of derivatives whose value movements are excluded from operating profit arises in Jackson, as discussed below 
in section (c).

(b) Asia insurance operations
(i)  Business where policyholder liabilities are sensitive to market conditions 
For certain Asia non‑participating business, for example in Hong Kong, the economic features are more akin to asset management 
products with policyholder liabilities reflecting asset shares over the contract term. For these products, the charge for policyholder 
benefits in the operating results should reflect the asset share feature rather than volatile movements that would otherwise be reflected 
if the local regulatory basis (also applied for IFRS basis) was used. 

For certain other types of non‑participating business, expected longer‑term investment returns are used to determine the movement 

in policyholder liabilities for determining operating results.

(ii)  Other Asia shareholder-financed business
Debt securities 
For this business, the realised gains and losses are principally interest related. Accordingly, all realised gains and losses to date for these 
operations are being amortised over the period to the date those securities would otherwise have matured, with no explicit risk margin 
reserve charge.

Equity-type securities
For Asia insurance operations, investments in equity securities held for non‑linked shareholder‑backed operations amounted to 
£1,759 million as at 31 December 2017 (2016: £1,405 million). The rates of return applied in 2017 ranged from 4.3 per cent to 
17.2 per cent (2016: 3.2 per cent to 13.9 per cent) with the rates applied varying by business unit. These rates are broadly stable from 
period to period but may be different between countries reflecting, for example, differing expectations of inflation in each business unit. 
The assumptions are for the returns expected to apply in equilibrium conditions. The assumed rates of return do not reflect any cyclical 
variability in economic performance and are not set by reference to prevailing asset valuations. 

The longer‑term investment returns for the Asia insurance joint ventures accounted for using the equity method are determined on a 

similar basis as the other Asia insurance operations described above.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  183

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB1 Analysis of performance by segment continued

B1.3 Determining operating segments and performance measure of operating segments continued
(c)  US insurance operations
(i)  Separate account business
For such business the policyholder unit liabilities are directly reflective of the asset value movements. Accordingly, the operating  
results based on longer‑term investment returns reflect the current period value movements in unit liabilities and the backing assets.

(ii)  US variable and fixed index annuity business
The following value movements for Jackson’s variable and fixed index annuity business are excluded from operating profit based on 
longer‑term investment returns. See note B1.2 (i):

 — Fair value movements for equity‑based derivatives;
 — Fair value movements for embedded derivatives for the ‘not for life’ portion of Guaranteed Minimum Withdrawal Benefit  
(GMWB) and fixed index annuity business, and Guaranteed Minimum Income Benefit (GMIB) reinsurance (see below);

 — Movements in the accounts carrying value of Guaranteed Minimum Death Benefit (GMDB), GMIB and the ‘for life’ portion of GMWB 
liabilities (see below), for which, under the ‘grandfathered’ US GAAP applied under IFRS for Jackson’s insurance assets and liabilities, 
the measurement basis gives rise to a muted impact of current period market movements (ie they are relatively insensitive to the effect 
of current period equity market and interest rate changes);

 — A portion of the fee assessments as well as claim payments, in respect of guarantee liabilities; and
 — Related amortisation of deferred acquisition costs for each of the above items.

Embedded derivatives for the ‘not for life’ portion of GMWB and fixed index annuity business
The ‘not for life’ portion of GMWB embedded derivative liabilities is measured under the US GAAP basis applied for IFRS in a manner 
consistent with IAS 39 under which the projected future growth rate of the account balance is based on current swap rates (rather than 
expected rates of return) with only a portion of the expected future guarantee fees included. Reserve value movements on these 
liabilities are sensitive to changes to levels of equity markets, implied volatility and interest rates.

Embedded derivatives for variable annuity guarantee minimum income benefit
The GMIB liability, which is substantially fully reinsured, subject to a deductible and annual claim limits, is accounted for in accordance 
with Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) Subtopic 944‑80 Financial Services – 
Insurance – Separate Accounts (formerly SOP 03‑1) under IFRS using ‘grandfathered’ US GAAP. This accounting basis substantially does 
not recognise the effects of market movements. As the corresponding reinsurance asset is net settled, it is considered to be a derivative 
under IAS 39, ‘Financial Instruments: Recognition and Measurement’, and the asset is therefore recognised at fair value. As the GMIB is 
economically reinsured, the mark to market element of the reinsurance asset is included as a component of short‑term fluctuations in 
investment returns.

(iii) Other derivative value movements
The principal example of non‑equity based derivatives (for example, interest rate swaps and swaptions) whose value movements are 
excluded from operating profit, arises in Jackson. Non‑equity based derivatives are primarily held by Jackson as part of a broadly‑based 
hedging programme for features of Jackson’s bond portfolio (for which value movements are booked in the statement of other 
comprehensive income rather than the income statement), product liabilities (for which US GAAP accounting as ‘grandfathered’  
under IFRS 4 does not fully reflect the economic features being hedged), and the interest rate exposure attaching to equity‑based 
embedded derivatives.

184  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continued(iv) Other US shareholder-financed business
Debt securities
Jackson is the shareholder‑backed operation for which the distinction between impairment losses and interest‑related realised  
gains and losses is in practice relevant to a significant extent. Jackson has used the ratings by Nationally Recognised Statistical Ratings 
Organisations (NRSRO) or ratings resulting from the regulatory ratings detail issued by the National Association of Insurance 
Commissioners (NAIC) developed by external third parties such as BlackRock Solutions to determine the average annual risk margin 
reserve to apply to debt securities held to back general account business. Debt securities held to back separate account and reinsurance 
funds withheld are not subject to risk margin reserve charge. Further details of the risk margin reserve charge, as well as the amortisation 
of interest‑related realised gains and losses for Jackson are shown in note B1.2.

Equity-type securities
As at 31 December 2017, the equity‑type securities for US insurance non‑separate account operations amounted to £946 million 
(2016: £1,323 million). For these operations, the longer‑term rates of return for income and capital applied in the years indicated,  
which reflect the combination of the average risk‑free rates over the year and appropriate risk premiums are as follows:

Equity‑type securities such as common and preferred stock and portfolio holdings in mutual funds
Other equity‑type securities such as investments in limited partnerships and private equity funds

6.1% to 6.5% 5.5% to 6.5%
8.1% to 8.5% 7.5% to 8.5%

2017

2016

(d) UK and Europe insurance operations
(i)  Shareholder-backed annuity business 
For this business, policyholder liabilities are determined by reference to current interest rates. The value movements of the assets 
covering liabilities are closely correlated with the related change in liabilities. Accordingly, asset value movements are recorded within the 
‘operating results based on longer‑term investment returns’. Policyholder liabilities include a margin for credit risk. Variations between 
actual and best estimate expected impairments are recorded as a component of short‑term fluctuations in investment returns.

The operating result based on longer‑term investment returns reflects the impact of value movements on policyholder liabilities  
for shareholder‑backed annuity business within The Prudential Assurance Company Limited (PAC) after adjustments to allocate the 
following elements of the movement to the category of ‘short‑term fluctuations in investment returns’:

 — The impact on credit risk provisioning of actual upgrades and downgrades during the period; 
 — Credit experience compared with assumptions; and
 — Short‑term value movements on assets backing the capital of the business.

Credit experience reflects the impact of defaults and other similar experience, such as asset exchanges arising from debt restructuring by 
issuers that include effectively an element of permanent impairment of the security held. Positive or negative experience compared with 
assumptions is included within short‑term fluctuations in investment returns without further adjustment. The effects of other changes to 
credit risk provisioning are included in the operating result, as is the net effect of changes to the valuation rate of interest due to portfolio 
rebalancing to align more closely with management benchmark.

(ii)  Non-linked shareholder-financed business
For debt securities backing non‑linked shareholder‑financed business of the UK and Europe insurance operations (other than the  
annuity business) the realised gains and losses are principally interest related. Accordingly, all realised gains and losses to date for these 
operations are being amortised over the period to the date those securities would otherwise have matured, with no explicit risk margin 
reserve charge.

(e)  Fund management and other non-insurance businesses
For these businesses, the particular features applicable for life assurance noted above do not apply. For these businesses, it is 
inappropriate to include returns in the operating result on the basis described above. Instead, it is appropriate to generally include 
realised gains and losses in the operating result with temporary unrealised gains and losses being included in short‑term fluctuations. 
In some instances, it may also be appropriate to amortise realised gains and losses on derivatives and other financial instruments to 
operating results over a time period that reflects the underlying economic substance of the arrangements.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  185

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB1 Analysis of performance by segment continued

B1.4 Segmental income statement

2017  £m

Asia

US

UK and
 Europe

Total
 segment

15,688
(656)

15,164
(352)

13,126
(1,050)

43,978
(2,058)

15,032
307

15,339
40
932
8,063

24,374

14,812
669

15,481
64
2,085
16,448

34,078

12,076
1,406

13,482
5
3,413
11,171

28,071

41,920
2,382

44,302
109
6,430
35,682

86,523

Unallo-
cated
to a
segment
(other
operations)
note (iii)

27
(4)

23
48

71
(109)
67
10

39

Group
total

44,005
(2,062)

41,943
2,430

44,373
–
6,497
35,692

86,562

(18,291)

(31,205)

(23,025)

(72,521)

(11)

(72,532)

(4,052)
–

(2,257)
(16)

(3,379)
–

(9,688)
(16)

(477)
(409)

(10,165)
(425)

61
5
–

–
–
162

–
–
–

61
5
162

–
–
–

61
5
162

Gross premium earned
Outward reinsurance

Earned premiums, net of reinsurance
Other income from external customers note (ii)

Total revenue from external customers note (v)
Intra‑group revenue
Interest income note (iv)
Other investment returnB1.5

Total revenue, net of reinsurance

Benefits and claims and movements in 

unallocated surplus of with‑profits funds, 
net of reinsurance

Acquisition costs and other operating 

expenditureB2

Interest on core structural borrowings
Disposal of Korea life businessD1

Cumulative exchange gain on  the sold 

Korea life business recycled from other 
comprehensive incomeD1
Remeasurement adjustments
Gain on disposal of other businessesD1

Total charges, net of reinsurance and gain (loss) 

on disposal of businesses

(22,277)

(33,316)

(26,404)

(81,997)

(897)

(82,894)

Share of profit from joint ventures and associates, 

net of related tax

Profit (loss) before tax (being tax attributable to 
shareholders’ and policyholders’ returns) note (i)
Tax charge attributable to policyholders’ returns

Profit (loss) before tax

181

2,278
(250)

2,028

–

762
–

762

121

302

–

302

1,788
(424)

1,364

4,828
(674)

4,154

(858)
–

(858)

3,970
(674)

3,296

Analysis of operating profit
Operating profit (loss) based on longer‑term 

investment returns

Short‑term fluctuations in investment returns 

on shareholder‑backed business
Amortisation of acquisition accounting 

adjustments

Profit attaching to the disposal of businesses
Cumulative exchange gain on the sold Korea life 
business recycled from other comprehensive 
incomeD1

Profit (loss) before tax

1,975

2,224

1,378

5,577

(878)

4,699

(1)

(7)
–

61

2,028

(1,568)

(14)

(1,583)

20

(1,563)

(56)
162

–

762

–
–

–

1,364

(63)
162

61

4,154

–
–

–

(63)
162

61

(858)

3,296

186  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continued2016*  £m

Asia

US

UK and
 Europe

Total
 segment

14,006
(648)

13,358
253

13,611
27
875
2,042

16,555

14,685
(367)

14,318
684

15,002
53
2,151
5,461

22,667

10,290
(1,005)

9,285
1,346

10,631
4
4,517
17,578

32,730

38,981
(2,020)

36,961
2,283

39,244
84
7,543
25,081

71,952

Unallo-
cated
to a
segment
(other
operations)
note (iii)

–
–

–
87

87
(84)
104
(217)

(110)

Group
total

38,981
(2,020)

36,961
2,370

39,331
–
7,647
24,864

71,842

(11,442)

(20,214)

(27,710)

(59,366)

–

(59,366)

(3,684)
–

(238)

(1,913)
(15)

(2,813)
–

(8,410)
(15)

(438)
(345)

(8,848)
(360)

–

–

(238)

–

(238)

Gross premium earned
Outward reinsurance

Earned premiums, net of reinsurance
Other income from external customers note (ii)

Total revenue from external customers note (v)
Intra‑group revenue
Interest income note (iv)
Other investment returnB1.5

Total revenue, net of reinsurance

Benefits and claims and movements in 

unallocated surplus of with‑profits funds, net 
of reinsurance

Acquisition costs and other operating 

expenditureB2

Interest on core structural borrowings
Remeasurement of carrying value of Korea life 

business classified as held for saleD1

Total charges, net of reinsurance and gain (loss)

on disposal of business

(15,364)

(22,142)

(30,523)

(68,029)

(783)

(68,812)

Share of profit from joint ventures and associates, 

net of related tax

Profit (loss) before tax (being tax attributable to 
shareholders’ and policyholders’ returns) note (i)
Tax charge attributable to policyholders’ returns

Profit (loss) before tax attributable to 

shareholders

148

1,339
(155)

1,184

–

525
–

525

34

182

–

182

2,241
(782)

4,105
(937)

(893)
–

3,212
(937)

1,459

3,168

(893)

2,275

Analysis of operating profit
Operating profit (loss) based on longer‑term 

investment returns

Short‑term fluctuations in investment returns on 

shareholder‑backed business

Amortisation of acquisition accounting 

adjustments

Loss attaching to the held for sale Korea life 

businessD1

Profit (loss) before tax

1,644

2,048

1,253

4,945

(689)

4,256

(225)

(1,455)

206

(1,474)

(204)

(1,678)

(8)

(227)

1,184

(68)

–

525

–

–

1,459

(76)

(227)

3,168

–

–

(893)

(76)

(227)

2,275

* The 2016 comparative results have been re‑presented from those previously published following the reassessment of the Group’s operating segments as described in note B1.3.

Notes
(i) 
(ii)  Other income from external customers includes £7 million (2016: £8 million) relating to financial instruments that are not held at fair value through profit or loss. These fees primarily 

This measure is the formal profit (loss) before tax measure under IFRS but is not the result attributable to shareholders.

related to prepayment fees, late fees and syndication fees.

(iii)  Unallocated to a segment includes central operations (Group and Asia Regional Head Offices and Group borrowings), Prudential Capital and Africa operations. In addition, this 
column includes intra‑group eliminations, including the elimination of the intra‑group reinsurance contract between the UK with‑profits and Asia with‑profits operations. 
Interest income includes £3 million (2016: £3 million) accrued in respect of impaired securities.
In Asia, revenue from external customers from no individual market exceeds 10 per cent of the Group total except for Hong Kong in 2017 (2016: no individual market exceeded 
10 per cent except for Hong Kong). Total revenue from external customers of Hong Kong is £7,269 million (2016: £6,313 million).

(iv) 
(v) 

(vi)  Due to the nature of the business of the Group, there is no reliance on any major customers.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  187

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB1 Analysis of performance by segment continued

B1.5 Other investment return

Realised and unrealised gains  on securities at fair value through profit or loss
Realised and unrealised (losses) on derivatives at fair value through profit or loss
Realised (losses) gains on available‑for‑sale securities, previously recognised in other comprehensive 

income*

Realised gains on loans
Dividends
Other investment income

Other investment return

* Including impairment.

2017  £m

2016  £m

33,121
(1,624)

28,489
(7,050)

(26)
9
2,654
1,558

270
91
2,283
781

35,692

24,864

Realised gains and losses on the Group’s investments for 2017 recognised in the income statement amounted to a net gain of £5.7 billion 
(2016: a net loss of £1.6 billion).

B1.6 Additional analysis of performance by segment components
B1.6(a) Asia

2017  £m

2016*  £m

Insurance

Asset
management

Eliminations

Total

Total

13,358
253

13,611

27
875
2,042

Earned premiums, net of reinsurance
Other income from external customers

Total revenue from external customers

Intra‑group revenue
Interest income
Other investment return

Total revenue, net of reinsurance

15,032
95

15,127

–
930
8,060

24,117

–
212

212

148
2
3

365

–
–

–

(108)
–
–

(108)

15,032
307

15,339

40
932
8,063

24,374

16,555

Benefits and claims and movements in unallocated surplus of 

with‑profits funds, net of reinsurance

Acquisition costs and other operating expenditure B2
Disposal of Korea life business: D1

Cumulative exchange gain recycled from other 

comprehensive income
Remeasurement adjustments

Total charges, net of reinsurance and gain (loss) on disposal of 

(18,291)
(3,911)

–
(249)

–
108

(18,291)
(4,052)

(11,442)
(3,684)

61
5

–
–

–
–

61
5

–
(238)

businesses

(22,136)

(249)

108

(22,277)

(15,364)

Share of profit from joint ventures and associates, net of related 

tax

Profit before tax (being tax attributable to shareholders’ and 

policyholders’ returns)

Tax charge attributable to policyholders’ returns

Profit before tax attributable to shareholders

Analysis of operating profit
Operating profit based on longer‑term investment returns
Short‑term fluctuations in investment returns on shareholder‑

backed business

Amortisation of acquisition accounting adjustments
Loss attaching to disposal of businesses
Cumulative exchange gain on the sold Korea life business D1

121

2,102
(250)

1,852

60

176
–

176

1,799

176

(1)
(7)
–
61

–
–
–
–

Profit before tax attributable to shareholders

1,852

176

–

–
–

–

–

–
–
–
–

–

181

148

2,278
(250)

2,028

1,339
(155)

1,184

1,975

1,644

(1)
(7)
–
61

(225)
(8)
(227)
–

2,028

1,184

* The 2016 comparative results have been re‑presented from those previously published following reassessment of the Group’s operating segments as described in note B1.3.

188  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continuedB1.6(b) US

Earned premiums, net of reinsurance
Other income from external customers

Total revenue from external customers

Intra‑group revenue
Interest income
Other investment return

Total revenue, net of reinsurance

Benefits and claims
Interest on core structural borrowings
Acquisition costs and other operating expenditureB2
Gain on disposal of businessesD1

Total charges, net of reinsurance and gain on disposal 

of businesses

Profit before tax

Analysis of operating profit
Operating profit based on longer‑term investment returns
Short‑term fluctuations in investment returns on shareholder‑

backed business

Amortisation of acquisition accounting adjustments
Profit attaching to the disposal of businesses

Profit before tax

2017  £m

2016*  £m

Insurance

Asset
management†

Eliminations

Total

14,812
4

14,816

–
2,085
16,448

33,349

(31,205)
(16)
(1,538)
–

(32,759)

590

2,214

(1,568)
(56)
–

590

–
665

665

115
–
–

780

–
–
(770)
162

(608)

172

10

–
–
162

172

–
–

–

(51)
–
–

(51)

–
–
51
–

51

–

–

–
–
–

–

14,812
669

15,481

64
2,085
16,448

34,078

(31,205)
(16)
(2,257)
162

Total

14,318
684

15,002

53
2,151
5,461

22,667

(20,214)
(15)
(1,913)
–

(33,316)

(22,142)

762

525

2,224

2,048

(1,568)
(56)
162

762

(1,455)
(68)
–

525

*The 2016 comparative results have been re‑presented from those previously published following reassessment of the Group’s operating segments as described in note B1.3.
† The US total revenue includes asset management gross revenue of £780 million (2016: £785 million), including £542 million of NPH broker‑dealer fees (2016: £550 million), and asset 

management gross charges of £770 million (2016: £789 million), including £542 million (2016: £550 million) of NPH broker‑dealer fees.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  189

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB1 Analysis of performance by segment continued

B1.6 Additional analysis of performance by segment components continued
B1.6(c) UK and Europe

2017  £m

2016*  £m

Insurance

Asset
management†

Eliminations

Total

Earned premiums, net of reinsurance
Other income from external customers

Total revenue from external customers
Intra‑group revenue
Interest income
Other investment return

Total revenue, net of reinsurance

Benefits and claims and movements in unallocated surplus of 

with‑profits funds, net of reinsurance

Acquisition costs and other operating expenditureB2

Total charges, net of reinsurance

Share of profit from joint ventures and associates, net of 

related tax

Profit before tax (being tax attributable to shareholders’ and 

policyholders’ returns)

Tax charge attributable to policyholders’ returns

Profit before tax

Analysis of operating profit
Operating profit based on longer‑term investment returns
Short‑term fluctuations in investment returns on shareholder‑

backed business

Profit before tax

12,076
241

12,317
–
3,412
11,164

26,893

(23,025)
(2,692)

(25,717)

106

1,282
(424)

858

878

(20)

858

–
1,165

1,165
271
1
7

1,444

–
(953)

(953)

15

506
–

506

500

6

506

–
–

–
(266)
–
–

(266)

–
266

266

–

–
–

–

–

–

–

12,076
1,406

13,482
5
3,413
11,171

28,071

Total

9,285
1,346

10,631
4
4,517
17,578

32,730

(23,025)
(3,379)

(26,404)

(27,710)
(2,813)

(30,523)

121

34

1,788
(424)

1,364

1,378

(14)

1,364

2,241
(782)

1,459

1,253

206

1,459

* The 2016 comparative results have been re‑presented from those previously published following reassessment of the Group’s operating segments as described in note B1.3.
† The revenue for UK and Europe asset management of £1,087 million (2016: £956 million), comprising the amounts for asset management fee income, other income and performance‑

related fees shown in note B1.1(vi), is different to the amount of £1,444 million shown in the table above. This is because the £1,087 million (2016: £956 million) is after deducting 
commissions which would have been included as charges in the table above. The difference in the presentation of commission is aligned with how management reviews the business. 
For further information see note B1.1.

190  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continuedB2 Acquisition costs and other expenditure

Acquisition costs incurred for insurance policies
Acquisition costs deferred less amortisation of acquisition costs
Administration costs and other expenditure
Movements in amounts attributable to external unit holders of consolidated investment funds

Total acquisition costs and other expenditure 

Total acquisition costs and other expenditure includes:

2017  £m

2016  £m

(3,712)
911
(6,380)
(984)

(10,165)

(3,687) 
923
(5,522) 
(562) 

(8,848) 

(a)  Total depreciation and amortisation expense of £(288) million (2016: £(242) million) is included in ‘Administration costs and other 
expenditure’ and relates primarily to amortisation of deferred acquisition costs of insurance contracts and asset management 
contracts. 

(b)  The charge for non‑deferred acquisition costs and the amortisation of those costs that are deferred was £(2,801) million (2016: 

£(2,764) million).These amounts comprise £(2,772) million and £(29) million for insurance and investment contracts respectively 
(2016: £(2,734) million and £(30) million respectively).

(c)  Movements in amounts attributable to external unit holders are in respect of those OEICs and unit trusts which are required to be 

consolidated and comprise a charge of £(719) million (2016: £(485) million) for UK and Europe insurance operations and a charge of 
£(265) million (2016: £(77) million) for Asia insurance operations.

(d)  There were no fee expenses relating to financial liabilities held at amortised cost included in acquisition costs in 2017 and 2016.
(e)  The segmental analysis of interest expense (other than interest expense in core structural borrowings) and depreciation and 

amortisation included within total acquisition costs and other expenditure was as follows:

Asia:

Insurance
Asset management

US:

Insurance
Asset management

UK and Europe:
Insurance
Asset management

Total segment
Unallocated to a segment (other operations)

Group total

Other interest expense

Depreciation and amortisation

2017  £m

2016*  £m

2017  £m

2016*  £m

–
–

(116)
–

(85)
–

(201)
(39)

(240)

–
–

(56)
–

(102)
–

(158)
(27)

(185)

(230)
(3)

20
(7)

(59)
(7)

(286)
(2)

(288)

(201)
(2)

94
(3)

(121)
(7)

(240)
(2)

(242)

* The 2016 comparative results have been re‑presented from those previously published following reassessment of the Group’s operating segments as described in note B1.3.

B2.1 Staff and employment costs
The average number of staff employed by the Group during the year was:

Business operations: 

Asia
US
UK and Europe*

Total 

* The UK and Europe staff numbers include staff from central operations and Africa which are unallocated to a segment.

2017

2016

15,477
4,564
7,110

27,151

15,439
4,447
6,381

26,267

www.prudential.co.uk 

Annual Report 2017    Prudential plc  191

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
B2 Acquisition costs and other expenditure continued

B2.1 Staff and employment costs continued
The costs of employment were:

Business operations: 

Wages and salaries  
Social security costs 

Pension costs:

Defined benefit schemes*
Defined contribution schemes

Total 

* The (credit) charge incorporates the effect of actuarial gains and losses.

2017  £m

2016  £m

1,774
129

(3)
85

1,985

1,483
110

213
79

1,885

B2.2 Share-based payment
(a) Description of the plans 
The Group operates a number of share award and share option plans that provides Prudential plc shares to participants upon vesting. 
The plans in operation include the Prudential Long Term Incentive Plan (PLTIP), Annual Incentive Plan (AIP), savings‑related share option 
schemes, share purchase plans and deferred bonus plans. Some of these plans are participated in by Executive Directors, the details of 
which are described in the Directors’ remuneration report. In addition, the following information is provided.

Share scheme

Description

Prudential 
Corporation Asia 
Long-Term 
Incentive Plan 
(PCA LTIP)

The PCA LTIP provides eligible employees with conditional awards. Awards are discretionary and on a  
year‑by‑year basis determined by Prudential’s full year financial results and the employee’s contribution to  
the business. Awards vest after three years subject to the employee being in employment. Vesting of awards  
may also be subject to performance conditions. All awards are made in Prudential shares, or ADRs, except  
for countries where share awards are not feasible due to securities and/or tax reasons, where awards will be 
replaced by the cash value of the shares that would otherwise have vested.

Prudential Agency 
Long-Term 
Incentive Plan

Certain agents in Asia are eligible to be granted awards under the Prudential Agency Long‑Term Incentive Plan. 
These awards are structured in a similar way to the PCA LTIP described above.

Restricted Share 
Plan (RSP)

The Company operates the RSP for certain employees. Awards under this plan are discretionary, and the vesting 
of awards may be subject to performance conditions. All awards are made in Prudential shares or ADRs.

Deferred bonus 
plans

Savings-related 
share option 
schemes

Share purchase 
plans

The Company operates a number of deferred bonus schemes including the Group Deferred Bonus Plan (GDBP), 
the Prudential Corporation Asia Deferred Bonus Plan (PCA DBP), the Prudential Capital Deferred Bonus Plan 
(PruCap DBP) and other arrangements. There are no performance conditions attached to deferred share awards 
made under these arrangements.

Employees and eligible agents in a number of geographies are eligible for plans similar to the HMRC‑approved 
Save As You Earn (SAYE) share option scheme in the UK. Eligible employees participate in the international 
savings‑related share option scheme while eligible agents based in certain regions of Asia can participate in the 
non‑employee savings‑related share option scheme.

Eligible employees outside the UK are invited to participate in arrangements similar to the Company’s HMRC‑
approved UK SIP, which allows the purchase of Prudential plc shares. Staff based in Ireland are eligible to 
participate in the Share Participation Plan. Staff based in Asia are eligible to participate in the Prudential 
Corporation Asia All Employee Share Purchase Plan.

192  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continued(b) Outstanding options and awards 
The following table shows movement in outstanding options and awards under the Group’s share‑based compensation plans at 
31 December 2017 and 2016:

Options outstanding under SAYE schemes

Awards outstanding under 
incentive plans including 
conditional options

2017

2016

2017

2016

Number
of options
millions

Weighted
average
exercise
price
£ 

Number
of options
millions 

Weighted
average
exercise
price
£ 

Number of awards
millions

7.1
1.4
(1.7)
(0.1)
(0.2)
(0.1)

6.4

0.4

10.74
14.55
10.07
10.83
11.19
10.86

11.74

11.06

8.8
1.4
(2.0)
(0.1)
(0.8)
(0.2)

7.1

0.6

9.44
11.04
7.30
9.95
6.45
9.64

10.74

8.53

30.2
12.7
(7.3)
(1.3)
(0.1)
(0.6)

33.6

28.4
13.9
(10.5)
(1.5)
(0.1)
–

30.2

Beginning of year:

Granted
Exercised
Forfeited
Cancelled
Lapsed/Expired

End of year

Options immediately exercisable, end of year

The weighted average share price of Prudential plc for the year ended 31 December 2017 was £17.51 compared to £13.56 for the 
year ended 31 December 2016.

The following table provides a summary of the range of exercise prices for Prudential plc options outstanding at 31 December.

Number
outstanding
  (millions)

Outstanding

Weighted average
 remaining 
contractual life 
  (years)

Exercisable

Weighted average
 exercise prices 
  £

Number
exercisable 
  (millions)

Weighted average
 exercise prices 
  £

2017

2016

2017

2016

2017

2016

2017

2016

2017

–
–
0.5
4.5
1.4

6.4

0.1
0.2
1.1
5.7
–

7.1

–
0.4
1.4
2.2
3.9

2.5

0.4
1.4
1.4
2.9
–

2.6

–
6.29
9.01
11.21
14.55

11.74

4.66
6.29
9.01
11.27
–

10.74

–
–
–
0.4
–

0.4

0.1
–
0.5
–
–

0.6

–
6.29
–
11.55
–

11.06

2016

4.66
6.29
9.01
–
–

8.53

Between £4 and £5
Between £6 and £7
Between £9 and £10
Between £11 and £12
Between £14 and £15

The years shown above for weighted average remaining contractual life include the time period from end of vesting period to expiration 
of contract.

(c) Fair value of options and awards
The fair value amounts estimated on the date of grant relating to all options and awards, were determined by using the following 
assumptions:

2017

2016

Prudential 
LTIP/RSP (TSR)

SAYE
 options

Other
awards

Prudential 
LTIP (TSR)

SAYE
 options

Other 
awards

Dividend yield (%)
Expected volatility (%)
Risk‑free interest rate (%)
Expected option life (years)
Weighted average exercise price (£)
Weighted average share price at grant date (£)
Weighted average fair value at grant date (£)

–  
23.17
0.62
–  
–  
16.80
8.30

2.85
20.15
0.56
3.49
14.55
17.74
3.29

 –  
–  
 –  
–  
–  
 –  
16.12

–
29.36
0.12
–
–
12.82
4.41

3.19
25.41
0.15
3.70
11.04
13.94
3.05

–
–
–
–
–
–
12.57

www.prudential.co.uk 

Annual Report 2017    Prudential plc  193

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB2 Acquisition costs and other expenditure continued

B2.2 Share-based payment continued
The compensation costs for all awards and options are recognised in net income over the plans’ respective vesting periods. The Group 
uses the Black‑Scholes model to value all options and awards other than those which have TSR performance conditions attached (some 
Prudential LTIP and RSP awards) for which the Group uses a Monte Carlo model in order to allow for the impact of these conditions. 
These models are used to calculate fair values for share options and awards at the grant date based on the quoted market price of the 
stock at the measurement date, the amount, if any, that the employees are required to pay, the dividend yield, expected volatility, 
risk‑free interest rates and exercise prices. 

For all options and awards, the expected volatility is based on the market implied volatilities as quoted on Bloomberg. The Prudential 
specific at‑the‑money implied volatilities are adjusted to allow for the different terms and discounted exercise price on SAYE options by 
using information on the volatility surface of the FTSE 100.

Risk‑free interest rates are taken from government bond spot rates with projections for two‑year, three‑year and five‑year terms 

to match corresponding vesting periods. Dividend yields are determined as the average yield over a period of 12 months up to 
and including the date of grant. For awards with a TSR condition, volatilities and correlations between Prudential and a basket of 
15 competitor companies is required. For grants in 2017, the average volatility for the basket of competitors was 22.93 per cent. 
Correlations for the basket are calculated for each pairing from the log of daily TSR returns for the three years prior to the valuation  
date. Market implied volatilities are used for both Prudential and the basket of competitors. Changes to the subjective input  
assumptions could materially affect the fair value estimate.

(d) Share-based payment expense charged to the income statement
Total expense recognised in the year in the consolidated financial statements relating to share‑based compensation is as follows:

Share‑based compensation expense
Amount accounted for as equity‑settled

2017  £m

2016  £m

158
158

126
127

The group has no liabilities outstanding at the year‑end relating to awards which are settled in cash.

B2.3 Key management remuneration
Key management constitutes the directors of Prudential plc as they have authority and responsibility for planning, directing and 
controlling the activities of the Group.

Total key management remuneration is analysed in the following table:

Salaries and short‑term benefits
Post‑employment benefits
Share‑based payments

2017  £m

2016  £m

17.9
1.3
14.1

33.3

20.7
1.3
18.7

40.7

The share‑based payments charge comprises £8.3 million (2016: £12.9 million), which is determined in accordance with IFRS 2, 
‘Share‑based Payment’ (see note B2.2) and £5.8 million (2016: £5.8 million) of deferred share awards.

Total key management remuneration includes total Directors’ remuneration of £40.2 million (2016: £37.9 million) less LTIP releases of 

£15.2 million (2016: £10.1 million) as shown in the Directors’ remuneration table and related footnotes in the Directors’ remuneration 
report. Further information on Directors’ remuneration is given in the Directors’ remuneration report.  

B2.4 Fees payable to the auditor

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor and its associates for other services:

Audit of subsidiaries pursuant to legislation
Audit‑related assurance services
Tax compliance services
Other assurance services  
Services relating to corporate finance transactions
All other services

Total fees paid to the auditor

2017  £m

2016  £m

2.1

8.3
4.3
–
1.5
0.4
0.7

2.0

7.5
3.9
0.1
2.1
–
0.6

17.3

16.2

In addition, there were fees incurred by pension schemes of £0.1 million (2016: £0.1 million) for audit services and £nil million 
(2016: £0.1 million) for other assurance services.

194  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continuedB3 Effect of changes and other accounting matters on insurance assets and liabilities

The following matters are relevant to the determination of the 2017 results:

(a) Asia insurance operations
In 2017, the IFRS operating profit based on longer‑term investment returns for Asia insurance operations included a net credit of 
£75 million (2016: £67 million) representing a small number of individually minor items.

(b) US insurance operations
Changes in the policyholder liabilities held for variable and fixed index annuity guarantees are reported as part of non‑operating profit 
and are as described in note B1.2.

(c) UK and Europe insurance operations
Annuity business
Allowance for credit risk
For IFRS reporting, the results for UK shareholder‑backed annuity business are particularly sensitive to the allowances made for credit 
risk. The allowance is reflected in the deduction from the valuation rate of interest for discounting projected future annuity payments to 
policyholders that would have otherwise applied. The credit risk allowance comprises an amount for long‑term best estimate defaults 
and additional provisions for credit risk premium, the cost of downgrades and short‑term defaults.

The IFRS credit risk allowance made for the UK shareholder‑backed fixed and linked annuity business equated to 42 basis points at 

31 December 2017 (2016: 43 basis points). The allowance represented 28 per cent of the bond spread over swap rates 
(2016: 26 per cent).

The reserves for credit risk allowance at 31 December 2017 for the UK shareholder‑backed business were £1.6 billion 

(2016: £1.7 billion).

Other assumption changes
For the shareholder‑backed business, in addition to the movement in the credit risk allowance discussed above, the net effect of routine 
changes to assumptions in 2017, was a credit of £173 million (2016: credit of £16 million). This included, amongst other items, a benefit to 
IFRS operating profit based on longer‑term investment returns of £204 million, relating to changes to annuitant mortality assumptions 
primarily reflecting the adoption of the Continuous Mortality Investigation (CMI) 2015 model. Further information on changes to 
mortality assumptions is given in note C4.1(d). 

Longevity reinsurance and other management actions
A number of management actions were taken in 2017 to improve the solvency position of the UK and Europe insurance operations and 
further mitigate market risk, which have generated combined profits of £276 million. Similar actions were also taken in 2016 and 2015.
Of this amount £31 million related to profit from an additional longevity reinsurance transactions covering £0.5 billion of annuity 
liabilities on an IFRS basis, with the balance of £245 million reflecting the effect of repositioning the fixed income portfolio and other 
actions.

The contribution to profit from similar longevity reinsurance and other management actions in 2016 was £332 million (of which 

£197 million related to longevity reinsurance transactions covering £5.4 billion of IFRS annuity liabilities).

At 31 December 2017, longevity reinsurance covered £14.4 billion of IFRS annuity liabilities equivalent to 44 per cent of total annuity 

liabilities (2016: £14.4 billion, 42 per cent). 

With-profits sub-fund
For the with‑profits sub‑fund, the aggregate effect of assumption changes in 2017 was a net charge to unallocated surplus of £58 million 
(2016: net charge of £78 million).

www.prudential.co.uk 

Annual Report 2017    Prudential plc  195

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB4 Tax charge

On 22 December 2017, a significant US tax reform package, the Tax Cuts and Jobs Act, was enacted into law effective from 1 January 
2018. The tax reform package as a whole, which includes a reduction in the corporate income tax rate from 35 per cent to 21 per cent, 
and a number of specific measures affecting US life insurers, is expected to be beneficial in the longer term. However in 2017 the changes 
have had an adverse impact on the tax charge attributable to shareholders in the Group’s US operations and a benefit to policyholders in 
the with‑profits fund of the UK and Europe operations, due to the requirement to remeasure deferred tax balances at the new 21 per cent 
rate. The 2017 impacts on the Group’s income statement and on other comprehensive income of the US tax changes are set out below 
and the impact on the balance sheet are set out in note C8.

(a) Total tax charge by nature of expense
The total tax charge in the income statement is as follows:

Tax charge

Attributable to shareholders:

Asia operations
US operations
UK and Europe
Other operations

Tax charge attributable to shareholders’ returns

Attributable to policyholders:

Asia operations
UK and Europe

Tax charge attributable to policyholders’ returns

Total tax charge

2017  £m

2016  £m

Current
 tax

Deferred
 tax

Total

Total

(164)
56
(302)
122

(288)

(92)
(316)

(408)

(696)

(89)
(564)
35
–

(618)

(157)
(109)

(266)

(884)

(253)
(508)
(267)
122

(906)

(249)
(425)

(674)

(256)
66
(275)
111

(354)

(155)
(782)

(937)

(1,580)

(1,291)

The principal reason for the increase in the tax charge attributable to shareholders’ returns is a £445 million deferred tax charge arising on 
the remeasurement of the US net deferred tax assets from 35 per cent to 21 per cent. The principal reason for the decrease in the tax 
charge attributable to policyholders’ returns is a smaller increase in deferred tax liabilities on unrealised gains on investments in the 
with‑profits fund of UK and Europe compared to 2016, combined with a £92 million credit following the remeasurement of US net 
deferred tax liabilities in the same with‑profits fund.

The reconciliation of the expected to actual tax charge attributable to shareholders is provided in (b) below. The tax charge 

attributable to policyholders of £674 million above is equal to the profit before tax attributable to policyholders of £674 million. This is the 
result of accounting for policyholder income after the deduction of expenses and movement on unallocated surpluses and on an after tax 
basis.

196  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continuedThe total tax charge comprises: 

Current tax expense:
Corporation tax
Adjustments in respect of prior years

Total current tax charge

Deferred tax arising from:

Origination and reversal of temporary differences
Impact of changes in local statutory tax rates
Credit in respect of a previously unrecognised tax loss, tax credit or temporary difference from a prior 

period

Total deferred tax (charge) credit

Total tax charge

2017  £m

2016  £m

(746)
50

(696)

(531)
(353)

–

(884)

(1,464)
87

(1,377)

64
6

16

86

(1,580)

(1,291)

The reduction in the corporation tax expense from £1,464 million in 2016 to £746 million in 2017 principally relates to US operations 
where a higher tax deduction arises in 2017 as compared to 2016 in respect of derivative losses. 

The 2017 impact of changes in local statutory tax rates relates to the remeasurement of US deferred tax balances following US tax 

reform attributable to both shareholders and policyholders.

The current tax charge of £696 million (2016: £1,377 million) includes £59 million (2016: £53 million) in respect of the tax charge for 
the Hong Kong operation. The Hong Kong current tax charge is calculated as 16.5 per cent for all periods on either (i) 5 per cent of the net 
insurance premium or (ii) the estimated assessable profits, depending on the nature of the business written. 

The total deferred tax (charge) credit arises as follows:

Short‑term temporary differences
Unrealised gains and losses on investments
Balances relating to investment and insurance contracts
Unused tax losses
Capital allowances

Deferred tax (charge) credit 

2017  £m

2016  £m

(526)
(185)
(156)
(12)
(5)

(884)

573
(437)
(90)
36
4

86

The movement in the short‑term temporary differences from a credit in 2016 of £573 million to a charge in 2017 of £526 million principally 
relates to the US operations due to the combination of the £445 million charge relating to the remeasurement of the deferred tax balances 
following the US tax reform changes and a £695 million deferred tax charge relating to the amortisation of US operations derivative 
losses, which are spread across three years for tax purposes. The unrealised gains and losses on investments charge is after including the 
£92 million benefit from remeasurement of deferred tax balances on unrealised gains of US investments in the with‑profits funds of UK 
and Europe operations. 

In 2017, a tax charge of £75 million (2016: credit of £10 million) attributable to shareholders has been taken through other 

comprehensive income. The 2017 charge includes a £190 million deferred tax charge primarily on unrealised gains on bonds held in the 
US operations partly offset by £134 million benefit relating to the remeasurement of US net deferred tax liabilities on the bonds.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  197

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
B4 Tax charge continued

(b) Reconciliation of shareholder effective tax rate
In the reconciliation below, the expected tax rates reflect the corporation tax rates that are expected to apply to the taxable profit of the 
relevant business. Where there are profits of more than one jurisdiction the expected tax rates reflect the corporation tax rates weighted 
by reference to the amount of profit contributing to the aggregate business result.

Asia
operations

US
operations

UK and
Europe

Other*
 operations

Total
attributable to 
shareholders

Percentage
 impact on ETR

2017  £m

Operating profit (loss) based on longer‑term 

investment returns
Non‑operating profit (loss)

Profit (loss) before tax

Expected tax rate

Tax at the expected rate
Effects of recurring tax reconciliation items:

Income not taxable or taxable at 

concessionary rates

Deductions not allowable for tax purposes 
Items related to taxation of life insurance 

businesses

Deferred tax adjustments
Effect of results of joint ventures and 

associates

Irrecoverable withholding taxes
Other

1,975
53

2,028

21%
426

(64)
26

(92)
11

(52)
–
(10)

2,224
(1,462)

762

35%
267

(11)
6

(238)
17

–
–
–

Total

(181)

(226)

(15)

25
445

12

467

508

Effects of non‑recurring tax reconciliation 

items:
Adjustments to tax charge in relation to 

prior years

Movements in provisions for open tax 

matters

Impact of US tax reform
Adjustments in relation to business 

disposals

Total 

Total actual tax charge (credit)

Analysed into:

Tax on operating profit based on longer‑term 

investment returns
Tax on non‑operating profit
Actual tax rate:

Operating profit based on longer‑term 

investment returns:
Including non‑recurring tax reconciling 

items

Excluding non‑recurring tax reconciling 

items
Total profit

* Other operations include restructuring costs.

(3)

19
–

(8)

8

253

276
(23)

14%

13%
12%

1,378
(14)

1,364

19%
259

(2)
13

(2)
(1)

(3)
–
6

11

(3)

–
–

–

(3)

(878)
20

(858)

19%
(163)

(14)
10

–
(5)

–
54
(1)

44

(3)

–
–

–

(3)

267

(122)

4,699
(1,403)

3,296

24%
789

(91)
55

(332)
22

(55)
54
(5)

23.9%

(2.8%)
1.7%

(10.1%)
0.7%

(1.7%)
1.6%
(0.1%)

(352)

(10.7%)

(24)

(0.7%)

44
445

4

469

906

1.3%
13.5%

0.1%

14.2%

27.4%

548
(40)

268
(1)

(121)
(1)

971
(65)

25%

24%
67%

19%

20%
20%

14%

13%
14%

21%

20%
27%

198  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continuedThe more significant reconciling items are explained below:

Income not taxable or taxable at concessionary rates
£26 million of the £64 million reconciling item in Asia operations is due to non‑taxable gains on domestic securities in Taiwan 
(no equivalent amount in 2016) with the balance principally relating to income taxable at rates lower than the expected rates in  
Malaysia and Singapore.

Items related to taxation of life insurance businesses
The £92 million reconciling item in Asia operations reflects where the basis of tax is not the accounting profits, primarily in:

 — Hong Kong where the taxable profit is based on the net insurance premiums; and
 — Indonesia and Philippines where investment income is subject to withholding tax at source and no further corporation tax.

It is higher than the 2016 adjustment of £20 million due to a larger proportion of profits attributable to Hong Kong.

The £238 million (full year 2016: £159 million) reconciling item in US operations reflects the impact of the dividend received deduction 
on the taxation of profits from variable annuity business. US tax reform changes effective from 1 January 2018 are expected to reduce the 
level of this deduction from 2018 onwards.

Effects of results of joint ventures and associates
The £55 million reconciling item arises from the accounting requirement for inclusion in the profit before tax of Prudential’s share of the 
profits after tax from the joint ventures and associates, with no equivalent item included in Prudential’s tax charge. 

Irrecoverable withholding taxes
The £54 million adverse reconciling items reflects withholding taxes on dividends paid by certain non‑UK subsidiaries, principally 
Indonesia, to the UK. The dividends are exempt from UK tax and consequently the withholding tax cannot be offset against  
UK tax payments. 

Movements in provisions for open tax matters
The complexity of the tax laws and regulations that relate to our businesses means that from time to time we may disagree with tax 
authorities on the technical interpretation of a particular area of tax law. This uncertainty means that in the normal course of business the 
Group will have matters whereupon ultimate resolution of the uncertainty, the amount of profit subject to tax may be greater than the 
amounts reflected in the Group’s submitted tax returns. The statement of financial position contains the following provisions in relation 
to open tax matters:

At 1 January 2017

Movements in the current period included in:
Tax charge attributable to shareholders
Other movements*

At 31 December 2017

* Other movements include interest arising on open tax matters and amounts included in the Group’s share of profits from joint ventures and associates, net of related tax.

£m

(89)

(44)
(6)

(139)

www.prudential.co.uk 

Annual Report 2017    Prudential plc  199

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB4 Tax charge continued

Impact of US tax reform
As noted earlier, the reduction in the US corporate income tax rate from 35 per cent to 21 per cent from 1 January 2018 was substantively 
enacted on 22 December 2017, giving rise to a £445 million unfavourable reconciling item in US operations relating to the remeasurement 
of the net deferred tax asset attributable to shareholders. Separately, a £134 million benefit has been recognised in other comprehensive 
income. Further detail on the impact of US tax reform is provided in note C8.

Asia
operations

US
operations

UK and
Europe

Other*
operations

Total
attributable to 
shareholders

Percentage
 impact on ETR

2016†  £m

Operating profit (loss) based on longer‑term 

investment returns
Non‑operating (loss) profit

Profit (loss) before tax

Expected tax rate

Tax at the expected rate
Effects of recurring tax reconciliation items:

Income not taxable or taxable at 

concessionary rates

Deductions not allowable for tax purposes 
Items related to taxation of life insurance 

businesses

Deferred tax adjustments
Effect of results of joint ventures and 

associates

Irrecoverable withholding taxes
Other

Total

Effects of non‑recurring tax reconciliation 

items:
Adjustments to tax charge in relation to 

prior years

Movements in provisions for open 

tax matters

Impact of changes in local statutory 

tax rates

Write‑down of Korea life business

Total 

Total actual tax charge (credit)

Analysed into:

Tax on operating profit based on longer‑term 

investment returns
Tax on non‑operating profit
Actual tax rate:

Operating profit based on longer‑term 

investment returns:
Including non‑recurring tax 

reconciling items

Excluding non‑recurring tax 

reconciling items

Total profit

1,644
(460)

1,184

22%
260

2,048
(1,523)

525

35%
184

1,253
206

1,459

20%
292

(31)
20

(20)
(11)

(44)
–
3

(83)

1

20

–
58

79

256

(18)
8

(159)
–

–
–
–

(169)

(81)

–

–
–

(81)

(66)

(13)
10

(1)
2

(2)
–
–

(4)

(7)

–

(6)
–

(13)

(689)
(204)

(893)

20%
(179)

(5)
22

–
(14)

–
36
(7)

32

5

31

–
–

36

4,256
(1,981)

2,275

24%
557

(67)
60

(180)
(23)

(46)
36
(4)

(224)

24.4%

(2.9%)
2.6%

(7.9%)
(1.0%)

(2.0%)
1.6%
(0.1%)

(9.7%)

(82)

(3.6%)

51

(6)
58

21

2.2%

(0.2%)
2.5%

0.9%

275

(111)

354

15.6%

271
(15)

467
(533)

16%

15%
22%

23%

27%
(13)%

244
31

19%

21%
19%

(88)
(23)

894
(540)

13%

18%
12%

21%

22%
16%

* Other operations include restructuring costs. 
† The 2016 comparative results have been re‑presented from those previously published following reassessment of the Group’s operating segments as described in note B1.3.

200  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continued 
The 2016 expected and actual tax rates as shown include the impact of the re‑measurement loss on the held for sale Korea life business. 
The 2016 tax rates for Asia operations and Group, excluding the impact of the held for sale Korea life business are as follows:

Expected tax rate on total profit
Actual tax rate:

Operating profit based on longer‑term investment returns
Total profit

B5 Earnings per share

 Asia
operations

 Attributable to
 shareholders

22%

16%
18%

24%

21%
14%

2017

 Non-
controlling
 interests

Net of tax
 and non-
controlling
 interests

Basic 
earnings
 per share

Diluted
 earnings
 per share

£m

Pence

Pence

3,727

145.2p

145.1p

(991)

(38.6)p

(38.6)p

(43)

(1.7)p

(1.7)p

61
80
(445)

2.4p
3.1p
(17.3)p

93.1p

2.4p
3.1p
(17.3)p

93.0p

(1)

2,389

£m

(1)

–

–

–
–
–

Before
 tax
B1.1
£m

Note

Tax
 B4    
£m

4,699

(971)

B1.2

(1,563)

572

20

–
(82)
(445)

(906)

(63)

61
162
–

3,296

Before
 tax
B1.1
£m

Tax
 B4    
£m

4,256

(894)

(1,678)

519

(227)

(76)

2,275

(4)

25

(354)

2016

 Non-
controlling
 interests

Net of tax
 and non-
controlling
 interests

Basic 
earnings
 per share

Diluted
 earnings
 per share

£m

£m

Pence

Pence

–

–

–

–

–

3,362

131.3p

131.2p

(1,159)

(45.3)p

(45.2)p

(231)

(9.0)p

(9.0)p

(51)

1,921

(2.0)p

75.0p

(2.0)p

75.0p

Based on operating profit based on 
longer‑term investment returns
Short‑term fluctuations in investment 
returns on shareholder‑backed 
business

Amortisation of acquisition accounting 

adjustments 

Cumulative exchange gain on the sold 
Korea life business recycled from 
other comprehensive income

Profit attaching to disposal of businesses
Impact of US tax reform

Based on profit for the year

Based on operating profit based on 
longer‑term investment returns
Short‑term fluctuations in investment 
returns on shareholder‑backed 
business

Loss attaching to held for sale Korea life 

business

Amortisation of acquisition accounting 

adjustments 

Based on profit for the year

D1

D1

B4

Note

B1.2

D1

www.prudential.co.uk 

Annual Report 2017    Prudential plc  201

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB5 Earnings per share continued 

Earnings per share are calculated based on earnings attributable to ordinary shareholders, after related tax and non‑controlling interests.
The weighted average number of shares for calculating earnings per share, which excludes those held in employee share trusts and 

consolidated unit trusts and OEICs, is set out as below: 

Weighted average number of shares for calculation of:

Basic earnings per share
Shares under option at end of year
Number of shares that would have been issued at fair value on assumed option price

Diluted earnings per share

B6 Dividends

2017
  millions

2016
  millions

2,567
6
(5)

2,568

2,560
7
(5)

2,562

Dividends relating to reporting year:
First interim ordinary dividend
Second interim ordinary dividend

Total

Dividends paid in reporting year:

Current year first interim ordinary dividend
Second interim ordinary dividend for prior year
Special dividend

Total

2017

2016

  Pence 
  per share

14.50p
32.50p

47.00p 

14.50p
30.57p
–

45.07p

£m

  Pence 
  per share

375
841

1,216

373
786
–

1,159

12.93p 
30.57p 

43.50p 

12.93p 
26.47p 
10.00p 

49.40p 

£m

333
789

1,122

332
679
256

1,267

Dividend per share 
For the year ended 31 December 2016 the second interim ordinary dividend of 30.57 pence per ordinary share was paid to eligible 
shareholders on 19 May 2017. The 2017 first interim ordinary dividend of 14.50 pence per ordinary share was paid to eligible 
shareholders on 28 September 2017. 

The second interim ordinary dividend for the year ended 31 December 2017 of 32.50 pence per ordinary share will be paid on 
18 May 2018 in sterling to shareholders on the principal register and the Irish branch register at 6.00pm BST on 3 April 2018 (Record 
Date), and in Hong Kong dollars to shareholders on the Hong Kong branch register at 4.30pm Hong Kong time on the Record Date 
(HK Shareholders). Holders of US American Depositary Receipts (US Shareholders) will be paid their dividends in US dollars on or about 
25 May 2018. The second interim ordinary dividend will be paid on or about 25 May 2018 in Singapore dollars to shareholders with 
shares standing to the credit of their securities accounts with The Central Depository (Pte) Limited (CDP) at 5.00pm Singapore time on 
the Record Date (SG Shareholders). The dividend payable to the HK Shareholders will be translated using the exchange rate quoted by 
the WM Company at the close of business on 13 March 2018. The exchange rate at which the dividend payable to the SG Shareholders 
will be translated into Singapore dollars, will be determined by CDP. 

Shareholders on the principal register and Irish branch register will be able to participate in a Dividend Reinvestment Plan. 

202  Prudential plc    Annual Report 2017 

www.prudential.co.uk

B Earnings performance continued 
 
 
C  Balance sheet notes  

C1 Analysis of Group statement of financial position by segment 

(a) Position as at 31 December 2017

2017  £m

By operating segment

Assets
Goodwill
Deferred acquisition costs and other intangible assets 
Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income note (i)
Other debtors note (i)
Investment properties
Investment in joint ventures and associates accounted for 

using the equity method

Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Derivative assets
Other investments
Deposits
Assets held for sale
Cash and cash equivalents note (ii)

Total assets

Total equity

Liabilities
Insurance contract liabilities
Investment contract liabilities with discretionary participation 

features

Investment contract liabilities without discretionary 

participation features

Unallocated surplus of with‑profits funds
Core structural borrowings of shareholder‑financed 

operations

Operational borrowings attributable to shareholder‑financed 

operations note (iv)

Borrowings attributable to with‑profits operations
Obligations under funding, securities lending and sale and 

repurchase agreements

Net asset value attributable to unit holders of consolidated 

unit trusts and similar funds

Deferred tax liabilities
Current tax liabilities
Accruals deferred income and other liabilities note (iii)
Provisions
Derivative liabilities

Total liabilities

Total equity and liabilities

Note

C5(a)

C5(b)

C8.1

C8.2

D6

C3.3

C3.2

Asia
  C2.1

US
  C2.2

305
2,540
125
1,960
112
58
595
2,675
5

–
8,219
214
6,424
2,300
298
492
248
5

912
1,317

–
9,630
29,976 130,630
35,378
40,982
1,611
113
848
–
43
1,291
–
–
1,658
1,934

UK and
Europe
  C2.3

1,177
210
447
2,521
157
244
1,558
3,118
16,487

504
5,986
62,670
92,707
2,954
4,774
9,540
38
5,808

Unallo-
cated
to a 
segment
(other
opera-
tions)
note (v)

Elimin-
ation
of intra-
group
debtors
and 
creditors

Group
total

1,482
11,011
789
9,673
2,627
613
2,676
2,963
16,497

–
–
–
(1,235)
–
(80)
–
(5,199)
–

1,416
–
–
17,042
– 223,391
– 171,374
4,801
–
5,622
–
11,236
–
38
–
10,690
–

–
42
3
3
58
93
31
2,121
–

–
109
115
2,307
123
–
362
–
1,290

84,900 197,998 210,900

6,657

(6,514) 493,941

5,926

5,248

8,245

(3,325)

–

16,094

C4.1

63,468 177,728

88,180

31

(1,235) 328,172

C4.1

C4.1

C4.1

C6.1

C6.2

C6.2

C8.1

C8.2

C11

C3.4

337

–

62,340

328
3,474

2,996
–

17,069
13,477

–

1
–

–

50
10

184

508
–

–

6,096

148
3,706

1,085
–

–

4,304

1,358

–

–

–
–

–

–
–

–

3,631
1,152
122
6,069
254
79

–
1,845
47
5,109
24
5

5,243
1,703
377
6,609
784
1,661

15
15
71
1,597
61
1,010

–
–
(80)
(5,199)
–
–

62,677

20,394
16,951

6,280

1,791
3,716

5,662

8,889
4,715
537
14,185
1,123
2,755

78,974 192,750 202,655

9,982

(6,514) 477,847

84,900 197,998 210,900

6,657

(6,514) 493,941

www.prudential.co.uk 

Annual Report 2017    Prudential plc  203

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued

C1 Analysis of Group statement of financial position by segment continued

(b) Position as at 31 December 2016

2016*  £m

By operating segment

Assets
Goodwill
Deferred acquisition costs and other intangible assets 
Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income note (i)
Other debtors note (i)
Investment properties
Investment in joint ventures and associates accounted for 

using the equity method

Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Derivative assets
Other investments
Deposits
Assets held for sale
Cash and cash equivalents note (ii)

Total assets

Total equity

Liabilities
Insurance contract liabilities
Investment contract liabilities with discretionary participation 

features

Investment contract liabilities without discretionary 

participation features

Unallocated surplus of with‑profits funds
Core structural borrowings of shareholder‑financed 

operations

Operational borrowings attributable to shareholder‑financed 

operations note (iv)

Borrowings attributable to with‑profits operations
Obligations under funding, securities lending and sale and 

repurchase agreements

Net asset value attributable to unit holders of consolidated 

unit trusts and similar funds

Deferred tax liabilities
Current tax liabilities
Accruals, deferred income and other liabilities note (iii)
Provisions
Derivative liabilities
Liabilities held for sale

Total liabilities

Total equity and liabilities

Note

C5(a)

C5(b)

C8.1

C8.2

D6

C3.3

C3.2

D1

Asia
  C2.1

US
  C2.2

306
2,319
124
1,539
107
29
549
2,662
5

16
8,327
247
7,224
3,979
101
628
304
6

–
825
1,303
9,735
23,599 120,747
40,745
36,546
834
47
992
–
49
1,425
–
3,863
1,135
2,157

UK and
Europe
  C2.3

1,306
132
369
2,590
174
308
1,939
3,233
14,635

448
3,572
54,177
90,796
2,927
4,473
10,705
726
5,064

77,405 195,069 197,574

Unallo-
cated
to a
 segment
(other
opera-
tions)
note (v)

Elimin-
ation
of intra-
group
debtors
and 
creditors

–
29
3
–
55
2
37
2,130
–

–
563
29
2,371
128
–
6
–
1,709

7,062

–

–

–
–

–
–
–
(1,302)
–
–
–
(5,310)
–

–
–
–
–
–
–
–
–
–

–

–
–

–

–
–

–

Group
total

1,628
10,807
743
10,051
4,315
440
3,153
3,019
14,646

1,273
15,173
198,552
170,458
3,936
5,465
12,185
4,589
10,065

52,837

19,723
14,317

6,798

2,317
1,349

5,031

8,687
5,370
649
13,825
947
3,252
4,293

5,376

5,408

7,832

(3,949)

–

14,667

(6,612) 470,498

C4.1

54,417 174,328

88,993

(1,302) 316,436

C4.1

C4.1

C4.1

C6.1

C6.2

C6.2

C8.1

C8.2

C11

C3.4

D1

347

–

52,490

254
2,667

3,298
–

16,171
11,650

–

19
4

–

3,093
935
125
5,916
229
265
3,758

202

480
–

–

6,596

167
1,345

1,651
–

3,534

1,497

–

–
2,832
–
4,920
3
64
–

5,594
1,592
513
6,688
647
1,860
535

–
11
11
1,611
68
1,063
–

–
–
–
(5,310)
–
–
–

72,029 189,661 189,742

11,011

(6,612) 455,831

77,405 195,069 197,574

7,062

(6,612) 470,498

* The 2016 comparative results have been re‑presented from those previously published following reassessment of the Group’s operating segments as described in note B1.3.

204  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Notes
(i) 

Accrued investment income and other debtors

Interest receivable
Other

Total accrued investment income 

Other debtors comprises:
Amounts due from
 Policyholders
 Intermediaries
 Reinsurers

Other

Total other debtors

Total accrued investment income and other debtors

Analysed as:

 Expected to be settled within one year
 Expected to be settled after one year

Total accrued investment income and other debtors

(ii) 

Cash and cash equivalents

Cash
Cash equivalents

Total cash and cash equivalents

Analysed as:

 Held centrally and available for general use by the Group
 Other funds not available for general use by the Group, including funds held for the benefit of policyholders

Total cash and cash equivalents

2017  £m 

2016  £m 

1,789
887

2,676

408
4
134
2,417

2,963

5,639

4,957
682

5,639

1,975
1,178

3,153

403
6
90
2,520

3,019

6,172

5,548
624

6,172

2017  £m

2016  £m

6,623
4,067

10,690

328
10,362

10,690

5,581
4,484

10,065

247
9,818

10,065

The Group’s cash and cash equivalents are held in the following currencies: pounds sterling 31 per cent, US dollars 28 per cent, Euro 24 per cent and other currencies 17 per cent 
(2016: pounds sterling 38 per cent, US dollars 25 per cent, Euro 20 per cent and other currencies 17 per cent).

(iii)  Accruals, deferred income and other liabilities

Accruals and deferred income
Other creditors
Creditors arising from direct insurance and reinsurance operations
Interest payable
Funds withheld under reinsurance of the REALIC business
Other items

Total accruals, deferred income and other liabilities

2017  £m

2016  £m

1,233
7,289
2,296
100
2,664
603

1,150
6,788
2,520
90
2,851
426

14,185

13,825

(iv)  Operational borrowings attributable to shareholder‑financed operations within other operations, in respect of Prudential Capital’s short‑term fixed income security programme 

Commercial paper
Medium Term Notes

Total Group debt represented by operational borrowings at Group level

(v)  Unallocated to a segment includes central operations, Prudential Capital and Africa operations as per note B1.3.

2017  £m

2016  £m

485
600

1,085

1,052
599

1,651

www.prudential.co.uk 

Annual Report 2017    Prudential plc  205

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
C  Balance sheet notes continued

C2 Analysis of segment statement of financial position by business type

C2.1 Asia

31 Dec 2017  £m

Insurance

With-
profits
business

Unit-
linked
assets and
liabilities

Note

Other
business

Total

Asset
manage-
ment

Elimin-
ations

Assets
Goodwill
Deferred acquisition costs and other 

intangible assets 

Property, plant and equipment
Reinsurers’ share of insurance contract 

liabilities

Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors
Investment properties
Investment in joint ventures and 

associates accounted for using the 
equity method

Loans
Equity securities and portfolio holdings 

in unit trusts
Debt securities
Derivative assets
Deposits
Assets held for sale
Cash and cash equivalents 

Total assets

Total equity

Liabilities
Insurance contract liabilities
Investment contract liabilities with 

discretionary participation features
Investment contract liabilities without 
discretionary participation features

Unallocated surplus of with‑profits 

funds

Operational borrowings attributable to 
shareholder‑financed operations
Borrowings attributable to with‑profits 

operations

Net asset value attributable to unit 

holders of consolidated unit trusts 
and similar funds
Deferred tax liabilities
Current tax liabilities
Accruals, deferred income and other 

liabilities

Provisions
Derivative liabilities
Liabilities held for sale

Total liabilities

Total equity and liabilities

–

45
86

76
–
1
230
1,823
–

–
725

14,995
24,432
82
246
–
632

–

–
–

–
–
2
53
169
–

244

244

2,490
36

1,884
102
55
277
648
5

2,535
122

1,960
102
58
560
2,640
5

–
–

768
592

768
1,317

13,199
3,507
5
511
–
287

1,759
13,043
26
499
–
822

29,953
40,982
113
1,256
–
1,741

43,373

17,733

23,250

84,356

–

–

5,525

5,525

33,861

15,935

13,672

63,468

C3.3

C3.2

D1

C4.1

C4.1

337

–

–

328

–

–

–

43

–

–

7

–

1,219
38
–

206
–
–
–

260
340
81

3,207
102
20
–

337

328

3,474

50

10

3,631
1,152
105

6,033
164
79
–

3,474

–

10

2,152
774
24

2,620
62
59
–

D1

61

5
3

–
10
–
35
67
–

144
–

23
–
–
35
–
193

576

401

–

–

–

–

–

–

–
–
17

68
90
–
–

175

576

31 Dec
2016*  £m

Total

Total

305

306

–

–
–

–
–
–
–
(32)
–

2,540
125

1,960
112
58
595
2,675
5

–
–

–
–
–
–
–
–

912
1,317

29,976
40,982
113
1,291
–
1,934

(32) 84,900

5,926

2,319
124

1,539
107
29
549
2,662
5

825
1,303

23,599
36,546
47
1,425
3,863
2,157

77,405

5,376

–

–

–

–

–

–

–

–
–
–

(32)
–
–
–

63,468

54,417

337

328

347

254

3,474

2,667

50

10

3,631
1,152
122

6,069
254
79
–

19

4

3,093
935
125

5,916
229
265
3,758

43,373

17,733

17,725

78,831

43,373

17,733

23,250

84,356

(32) 78,974

(32) 84,900

72,029

77,405

* The 2016 comparative results have been re‑presented from those previously published following reassessment of the Group’s operating segments as described in note B1.3.

Note
The statement of financial position for with‑profits business comprises the with‑profits assets and liabilities of the Hong Kong, Malaysia and Singapore operations. Assets and liabilities 
of other participating business are included in the column for ‘Other business’.

206  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C2.2 US

31 Dec 2017  £m

31 Dec
2016*  £m

Variable 
annuity
 separate 
account 
  assets and 
 liabilities 

Note

Insurance

Fixed 
annuity,
GIC and 
other
business

Asset
manage-
ment

Total

Elimin-
ations

Assets
Goodwill
Deferred acquisition costs and other intangible 

assets 

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors
Investment properties
Loans
Equity securities and portfolio holdings in unit 

trusts

Debt securities
Derivative assets
Other investments
Deposits
Cash and cash equivalents 

Total assets

Total equity

C3.3

C3.2

Liabilities
Insurance contract liabilities
Investment contract liabilities without discretionary 

participation features

C4.1

Core structural borrowings of shareholder‑financed 

operations

Operational borrowings attributable to 
shareholder‑financed operations

Obligations under funding, securities lending and 

sale and repurchase agreements

Net asset value attributable to unit holders of 
consolidated unit trusts and similar funds

Deferred tax liabilities
Current tax liabilities
Accruals, deferred income and other liabilities
Provisions
Derivative liabilities

Total liabilities

Total equity and liabilities

–

–
–
–
–
–
–
–
–
–

–

–

8,216
209
6,424
2,218
284
444
247
5
9,630

8,216
209
6,424
2,218
284
444
247
5
9,630

130,528
–
–
–
–
–

102 130,630
35,378
1,611
844
–
1,224

35,378
1,611
844
–
1,224

130,528

66,836 197,364

–

5,013

5,013

130,528

47,200 177,728

–

–

–

–

–
–
–
–
–
–

2,996

2,996

184

508

184

508

4,304

4,304

–
1,844
46
4,728
8
5

–
1,844
46
4,728
8
5

130,528

61,823 192,351

130,528

66,836 197,364

–

3
5
–
82
14
48
77
–
–

–
–
–
4
43
434

710

235

–

–

–

–

–

–
1
1
457
16
–

475

710

Total

Total

–

16

8,219
214
6,424
2,300
298
492
248
5
9,630

8,327
247
7,224
3,979
101
628
304
6
9,735

–

–
–
–
–
–
–
(76)
–
–

– 130,630
35,378
–
1,611
–
848
–
43
–
1,658
–

120,747
40,745
834
992
49
1,135

(76) 197,998

195,069

–

5,248

5,408

– 177,728

174,328

–

–

–

–

2,996

3,298

184

508

202

480

4,304

3,534

–
–
–
(76)
–
–

–
1,845
47
5,109
24
5

–
2,832
–
4,920
3
64

(76) 192,750

189,661

(76) 197,998

195,069

* The 2016 comparative results have been re‑presented from those previously published following reassessment of the Group’s operating segments as described in note B1.3.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  207

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued

C2 Analysis of segment statement of financial position by business type continued

C2.3 UK and Europe

31 Dec 2017  £m

31 Dec
2016*  £m

Insurance

Other funds and 
subsidiaries

Unit-
linked
  assets and
liabilities

Annuity
 and
other
 long-term
business

With-
profits 
sub-funds
note (i)

Note

Asset
 manage-
ment

Elimin-
ations

 Total

Total

Total

Assets
Goodwill
Deferred acquisition costs and other 

intangible assets 

Property, plant and equipment
Reinsurers’ share of insurance contract 

liabilities

Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors
Investment properties
Investment in joint ventures and associates 
accounted for using the equity method

Loans
Equity securities and portfolio holdings in 

unit trusts
Debt securities
Derivative assets
Other investments
Deposits
Assets held for sale note (ii)
Cash and cash equivalents 

Total assets

Total equity

–

24

1,153

24

100
406

1,269
70
63
892
1,553
14,153

464
4,268

47,173
50,661
2,420
4,744
7,167
38
4,096

C3.3

C3.2

–

–
–

133
–
–
107
76
682

–
–

103
37

1,119
64
181
553
624
1,652

–
1,718

15,369
6,711
8
11
1,139
–
693

9
35,335
526
1
1,234
–
576

203
443

2,521
134
244
1,552
2,253
16,487

464
5,986

62,551
92,707
2,954
4,756
9,540
38
5,365

7
4

–
23
–
6
941
–

40
–

119
–
–
18
–
–
443

139,561

24,929

43,732 208,222

–

–

6,344

6,344

2,754

1,901

Liabilities 
Insurance contract liabilities
Investment contract liabilities with 

discretionary participation features
Investment contract liabilities without 
discretionary participation features
Unallocated surplus of with‑profits funds
Operational borrowings attributable to 
shareholder‑financed operations
Borrowings attributable to with‑profits 

operations

Obligations under funding, securities lending 
and sale and repurchase agreements
Net asset value attributable to unit holders of 
consolidated unit trusts and similar funds

Deferred tax liabilities
Current tax liabilities
Accruals deferred income and other liabilities
Provisions
Derivative liabilities
Liabilities held for sale note (ii)

C4.1

48,894

6,097

33,189

88,180

C4.1

62,323

–

17

62,340

C4.1

C4.1

5
13,477

17,048
–

16
–

17,069
13,477

–

3,706

748

3,409
1,410
119
4,791
55
624
–

4

–

–

1,667
–
76
36
–
1
–

123

127

–

3,706

610

1,358

167
274
138
1,293
525
1,036
–

5,243
1,684
333
6,120
580
1,661
–

Total liabilities

139,561

24,929

37,388 201,878

–

–

–
–

21

–

–

–
19
44
565
204
–
–

853

–

–
–

–
–
–
–
(76)
–

–
–

–
–
–
–
–
–
–

1,177

1,306

210
447

2,521
157
244
1,558
3,118
16,487

504
5,986

62,670
92,707
2,954
4,774
9,540
38
5,808

132
369

2,590
174
308
1,939
3,233
14,635

448
3,572

54,177
90,796
2,927
4,473
10,705
726
5,064

(76) 210,900

197,574

–

–

–

–
–

–

–

–

8,245

7,832

88,180

88,993

62,340

52,490

17,069
13,477

16,171
11,650

148

167

3,706

1,345

1,358

1,497

–
–
–
(76)
–
–
–

5,243
1,703
377
6,609
784
1,661
–

5,594
1,592
513
6,688
647
1,860
535

(76) 202,655

189,742

Total equity and liabilities

139,561

24,929

43,732 208,222

2,754

(76) 210,900

197,574

* The 2016 comparative results have been re‑presented from those previously published following reassessment of the Group’s operating segments as described in note B1.3.

208  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Notes
(i) 

(ii) 

Includes the Scottish Amicable Insurance Fund which, at 31 December 2017, have total assets and liabilities of £5,768 million (2016: £6,101 million). The PAC with‑profits sub‑fund 
(WPSF) mainly contains with‑profits business but it also contains some non‑profit business (unit‑linked, term assurances and annuities). The PAC with‑profits fund includes 
£10.6 billion (2016: £11.2 billion) of non‑profits annuities liabilities.
The assets and liabilities held for sale for the UK and Europe insurance operations comprise the investment properties and consolidated venture investments of the PAC 
with‑profits fund, for which the sales had been agreed but not yet completed at the year end.

C3 Assets and liabilities 

C3.1 Group assets and liabilities – measurement
(a) Determination of fair value
The fair values of the financial instruments for which fair valuation is required under IFRS are determined by the use of current market bid 
prices for exchange‑quoted investments or by using quotations from independent third parties such as brokers and pricing services or by 
using appropriate valuation techniques.

The estimated fair value of derivative financial instruments reflects the estimated amount the Group would receive or pay in an arm’s 

length transaction. This amount is determined using quoted prices if exchange listed, quotations from independent third parties or 
valued internally using standard market practices. 

Other than the loans which have been designated at fair value through profit or loss, the loans and receivables have been shown net of 
provisions for impairment. The fair value of loans have been estimated from discounted cash flows expected to be received. The discount 
rate is updated for the market rate of interest where applicable.

The fair value of investment properties is based on market values as assessed by professionally qualified external valuers or by the 

Group’s qualified surveyors. 

The fair value of the subordinated and senior debt issued by the parent company is determined using quoted prices from independent 

third parties.

The fair value of financial liabilities (other than derivative financial instruments) is determined using discounted cash flows of the 

amounts expected to be paid.

(b) Fair value measurement hierarchy of Group assets and liabilities 
Assets and liabilities carried at fair value on the statement of financial position
The table below shows the assets and liabilities carried at fair value analysed by level of the IFRS 13 ‘Fair Value Measurement’ defined fair 
value hierarchy. This hierarchy is based on the inputs to the fair value measurement and reflects the lowest level input that is significant to 
that measurement. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  209

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued

C3 Assets and liabilities continued

C3.1 Group assets and liabilities – measurement continued
Financial instruments at fair value

Analysis of financial investments, net of derivative liabilities 

by business type

With-profits 
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other financial liabilities  

held at fair value

Group total
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Investment contract liabilities without discretionary participation features  

held at fair value

Borrowings attributable to with‑profits operations
Net asset value attributable to unit holders of consolidated unit trusts and 

similar funds

Other financial liabilities held at fair value

Total financial instruments at fair value
Percentage of total

31 Dec 2017  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
 in active 
markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant
unobservable
market inputs

–
57,347
29,143
68
(68)

86,490
60%

158,631
4,993
12
–

163,636
97%

–
2,105
21,443
7
–

23,555
25%

–
4,470
45,602
3,638
(615)

53,095
36%

457
5,226
4
(1)

5,686
3%

–
10
64,313
2,270
(1,559)

65,034
71%

–
218,083
55,579
87
(68)

–
4,937
115,141
5,912
(2,175)

273,681

123,815

–
–

(17,397)
–

(4,836)
–

268,845
72%

(3,640)
–

102,778
27%

2,023
351
348
3,540
–

6,262
4%

10
–
8
–

18
0%

2,814
10
306
876
(512)

3,494
4%

4,837
371
654
4,424
(512)

9,774

–
(1,887)

(413)
(3,031)

4,443
1%

2,023
62,168
75,093
7,246
(683)

145,847
100%

159,098
10,219
24
(1)

169,340
100%

2,814
2,125
86,062
3,153
(2,071)

92,083
100%

4,837
223,391
171,374
10,423
(2,755)

407,270

(17,397)
(1,887)

(8,889)
(3,031)

376,066
100%

210  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Analysis of financial investments, net of derivative liabilities 

by business type

With-profits 
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other financial liabilities  

held at fair value

Group total
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Investment contract liabilities without discretionary participation features held 

at fair value

Net asset value attributable to unit holders of consolidated unit trusts and 

similar funds

Other financial liabilities held at fair value

Total financial instruments at fair value
Percentage of total

31 Dec 2016  £m

Level 1

Level 2

Level 3

Total

Quoted prices
(unadjusted)
 in active 
markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant
unobservable
market inputs

–
45,181
26,227
58
(51)

71,415
56%

146,637
5,136
6
(4)

151,775
97%

–
1,966
21,896
–
(9)

23,853
25%

–
3,669
43,880
3,357
(1,025)

49,881
40%

374
4,462
8
(24)

4,820
3%

276
3
67,915
1,492
(1,623)

68,063
71%

27 
690 
690 
3,443 
– 

4,850 
4% 

22 
– 
5 
– 

27 
0% 

2,672 
10 
252 
1,032 
(516) 

3,450 
4% 

27
49,540
70,797
6,858
(1,076)

126,146
100%

147,033
9,598
19
(28)

156,622
100%

2,948
1,979
90,063
2,524
(2,148)

95,366
100%

–
193,784
53,259
64
(64)

276
4,046
116,257
4,857
(2,672)

247,043

122,764

2,699 
722 
942 
4,480 
(516) 

8,327 

2,975
198,552
170,458
9,401
(3,252)

378,134

–

(16,425)

– 

(16,425)

(4,217)
–

242,826
70%

(3,587)
(385)

102,367
29%

(883) 
(2,851) 

4,593 
1%

(8,687)
(3,236)

349,786
100%

All assets and liabilities held at fair value are classified as fair value through profit or loss, except for £35,293 million (2016: £40,645 million) 
of debt securities classified as available‑for‑sale.

The Korea life business was classified as held for sale in 2016, with the sale completed in May 2017. The assets and liabilities held for 

sale on the consolidated statement of financial position at 31 December 2016 in respect of Korea life business included a net financial 
instruments balance of £3,200 million, primarily for equity securities and debt securities. Of this amount, £2,763 million was classified as 
level 1 and £437 million as level 2.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  211

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued

C3 Assets and liabilities continued

C3.1 Group assets and liabilities – measurement continued
Investment properties at fair value

2017

2016

31 December  £m

Level 1

Level 2

Level 3

Total

Quoted prices 
(unadjusted) in 
active markets

Valuation 
based on 
significant 
observable 
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

–

–

–

–

16,497

14,646

16,497

14,646

Assets and liabilities at amortised cost for which fair value is disclosed 
The table below shows the assets and liabilities carried at amortised cost on the statement of financial position but for which fair value 
is disclosed in the financial statements. The assets and liabilities that are carried at amortised cost but where the carrying value 
approximates the fair value, are excluded from the analysis below.

31 Dec 2017  £m

Level 1

Level 2

Level 3

Quoted prices 
(unadjusted) in 
active markets

Valuation
based on
 significant
 observable
 market inputs

Valuation
 based on
 significant
 unobservable
 market inputs

Total
fair
value

Total
carrying
value

Assets
Loans note (i)

Liabilities
Investment contract liabilities without discretionary 

participation features

Core structural borrowings of shareholder‑financed  

operations note (ii)

Operational borrowings attributable to shareholder‑financed 

operations

Borrowings attributable to the with‑profits funds
Obligations under funding, securities lending and sale and 

repurchase agreements

–

–

–

–
–

–

2,756

10,183

12,939

12,205

–

(3,032)

(3,032)

(2,997)

(7,023)

(1,788)
(1,761)

–

(7,023)

(6,280)

(3)
(71)

(1,791)
(1,832)

(1,791)
(1,829)

(1,410)

(4,318)

(5,728)

(5,662)

31 Dec 2016  £m

Level 1

Level 2

Level 3

Quoted prices 
(unadjusted) in 
active markets

Valuation
based on
 significant
 observable
 market inputs

Valuation
 based on
 significant
 unobservable
 market inputs

Total
fair
value

Total
carrying
value

Assets
Loans note (i)

Liabilities
Investment contract liabilities without discretionary 

participation features

Core structural borrowings of shareholder‑financed  

operations note (ii)

Operational borrowings attributable to shareholder‑financed 

operations

Borrowings attributable to the with‑profits funds
Obligations under funding, securities lending and sale and 

repurchase agreements

–

–

–

–
–

–

4,062

8,846

12,908

12,198

–

(3,333)

(3,333)

(3,298)

(7,220)

(2,313)
(1,220)

–

(7,220)

(6,798)

(4)
(133)

(2,317)
(1,353)

(2,317)
(1,349)

(1,926)

(3,140)

(5,066)

(5,031)

Notes
(i) 
(ii) 

The carrying value of loans and receivables are reported net of allowance for loan losses of £28 million (2016: £15 million).
As at 31 December 2017, £312 million (2016: £306 million) of convertible bonds were included in debt securities and £1,311 million (2016: £1,455 million) were included in borrowings.

212  Prudential plc    Annual Report 2017 

www.prudential.co.uk

The fair value of the assets and liabilities in the table above, with the exception of the subordinated and senior debt issued by the parent 
company, has been estimated from the discounted cash flows expected to be received or paid. Where appropriate, the observable 
market interest rate has been used and the assets and liabilities are classified within level 2. Otherwise, they are included as level 3 assets 
or liabilities. During 2017, the assumptions applied within the discounted cash flow model used to value the equity release mortgage 
loans held by the UK insurance operations were refined to reflect developing market practice, including consideration of the Prudential 
Regulation Authority’s industry wide review in this area and resulting guidance. This refinement incorporates inputs relevant to 
determining the discount rate that are not market observable. As a result, these loans (£1,429 million at 31 December 2017) have been 
transferred from level 2 to level 3 in the table above.

The fair value included for the subordinated and senior debt issued by the parent company is determined using quoted prices from 

independent third parties. 

(c) Valuation approach for level 2 fair valued assets and liabilities
A significant proportion of the Group’s level 2 assets are corporate bonds, structured securities and other non‑national government debt 
securities. These assets, in line with market practice, are generally valued using independent pricing services or third‑party broker 
quotes. These valuations are determined using independent external quotations from multiple sources and are subject to a number of 
monitoring controls, such as monthly price variances, stale price reviews and variance analysis on prices achieved on subsequent trades.
Pricing services, where available, are used to obtain the third‑party broker quotes. Where pricing service providers are used, a single 

valuation is obtained and applied.

When prices are not available from pricing services, quotes are sourced directly from brokers. Prudential seeks to obtain a number of 

quotes from different brokers so as to obtain the most comprehensive information available on their executability. Where quotes are 
sourced directly from brokers, the price used in the valuation is normally selected from one of the quotes based on a number of factors, 
including the timeliness and regularity of the quotes and the accuracy of the quotes considering the spreads provided. The selected 
quote is the one which best represents an executable quote for the security at the measurement date.

Generally, no adjustment is made to the prices obtained from independent third parties. Adjustment is made in only limited 

circumstances, where it is determined that the third‑party valuations obtained do not reflect fair value (eg either because the value is 
stale and/or the values are extremely diverse in range). These are usually securities which are distressed or that could be subject to a debt 
restructure or where reliable market prices are no longer available due to an inactive market or market dislocation. In these instances, 
prices are derived using internal valuation techniques including those as described below in this note with the objective of arriving at a 
fair value measurement that reflects the price at which an orderly transaction would take place between market participants on the 
measurement date. The techniques used require a number of assumptions relating to variables such as credit risk and interest rates. 
Examples of such variables include an average credit spread based on the corporate bond universe and the relevant duration of the asset 
being valued. Prudential determines the input assumptions based on the best available information at the measurement dates. Securities 
valued in such manner are classified as level 3 where these significant inputs are not based on observable market data.

Of the total level 2 debt securities of £115,141 million at 31 December 2017 (2016: £116,257 million), £13,910 million are valued 
internally (2016: £12,708 million). The majority of such securities are valued using matrix pricing, which is based on assessing the credit 
quality of the underlying borrower to derive a suitable discount rate relative to government securities of a comparable duration. Under 
matrix pricing, the debt securities are priced taking the credit spreads on comparable quoted public debt securities and applying these to 
the equivalent debt instruments factoring in a specified liquidity premium. The majority of the parameters used in this valuation 
technique are readily observable in the market and, therefore, are not subject to interpretation.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  213

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued

C3 Assets and liabilities continued

C3.1 Group assets and liabilities – measurement continued
(d) Fair value measurements for level 3 fair valued assets and liabilities 
Reconciliation of movements in level 3 assets and liabilities measured at fair value 
The following table reconciles the value of level 3 fair valued assets and liabilities at 1 January 2017 to that presented at 31 December 2017. 

Financial instruments at fair value

£m

Total
(losses)/ 
gains
recorded
as other
compre-
hensive
income Purchases

Total
gains/
(losses) in
income
statement

Sales

Settled

Issued

Transfers
 into
 level 3

Transfers
out of
level 3

At
 31 Dec

17

11
51

73
4

(235)

2,129

–

(311)

236

302

–

4,837

(5)
(11)

(133)
–

186
216

727
–

(468)
(522)

(725)
–

(6)
–

–
–

–
–

–
–

1
–

2
–

(70)
(22)

371
654

–
–

4,424
(512)

At
 1 Jan

2,699

722
942

4,480
(516)

8,327

156

(384)

3,258

(1,715)

(317)

236

305

(92)

9,774

–

(13)

–

–

(883)
(2,851)

(559)
14

–
250

(13)
–

–

–
–

115

(1,989)

–

1,276
252

(234)
(311)

–
(385)

–

–
–

(1,887)

(413)
(3,031)

4,593

(402)

(134)

3,245

(1,715)

1,326

(2,298)

(80)

(92)

4,443

2,183

607
778

2

59
85

4,276
(353)

359
(163)

427

(20)
11

443
–

–

153
185

720
–

–

(123)

210

(133)
(75)

(1,002)
–

(9)
(37)

–
–

–
–

–
–

–

65
–

73
–

–

2,699

–
(5)

722
942

(389)
–

4,480
(516)

7,491

342

861

1,058

(1,210)

(169)

210

138

(394)

8,327

(1,036)
(2,347)

(18)
(4)

(2)
(457)

–
–

24
–

271
259

(122)
(302)

–
–

–
–

(883)
(2,851)

4,108

320

402

1,058

(1,186)

361

(214)

138

(394)

4,593

2017
Loans
Equity securities and portfolio 

holdings in unit trusts

Debt securities
Other investments (including 

derivative assets)
Derivative liabilities

Total financial investments, 
net of derivative liabilities

Borrowings attributable to 
with‑profits operations
Net asset value attributable to 
unit holders of consolidated 
unit trusts and similar funds

Other financial liabilities

Total financial instruments 

at fair value

2016
Loans
Equity securities and portfolio 

holdings in unit trusts

Debt securities
Other investments (including 

derivative assets)
Derivative liabilities

Total financial investments, 
net of derivative liabilities
Net asset value attributable to 
unit holders of consolidated 
unit trusts and similar funds

Other financial liabilities

Total financial instruments 

at fair value

214  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Of the total net losses and gains in the income statement of £(402) million (2016: £320 million), £(139) million (2016: £242 million) relates 
to net unrealised gains and losses of financial instruments still held at the end of the year, which can be analysed as follows:

Loans
Equity securities
Debt securities
Other investments 
Derivative liabilities
Borrowings attributable to with‑profit operations
Net asset value attributable to unit holders of consolidated unit trusts and similar funds
Other financial liabilities

Total

Other assets at fair value – investment properties

£m

2017  £m

2016  £m

20
(12)
(5)
(22)
4
(13)
(123)
12

(139)

–
8
71
182
–
–
(18)
(1)

242

At
 1 Jan

14,646

13,422

Total
gains in
income
statement

415

273

Total
(losses)/ 
gains in 
other
compre-
hensive
income

(21)

97

2017

2016

Purchases

2,048

1,527

Transfers
 into
 level 3

Transfers 
out of
level 3

–

–

–

(41)

Sales

(591)

(632)

At
 31 Dec

16,497

14,646

Of the total net losses and gains in the income statement of £415 million (2016: £273 million), £394 million (2016: £286 million) relates to 
net unrealised gains of investment properties still held at the end of the year.

Valuation approach for level 3 fair valued assets and liabilities
Financial instruments at fair value
Investments valued using valuation techniques include financial investments which by their nature do not have an externally quoted 
price based on regular trades, and financial investments for which markets are no longer active as a result of market conditions eg market 
illiquidity. The valuation techniques used include comparison to recent arm’s length transactions, reference to other instruments that 
are substantially the same, discounted cash flow analysis, option adjusted spread models and, if applicable, enterprise valuation. These 
techniques may include a number of assumptions relating to variables such as credit risk and interest rates. Changes in assumptions 
relating to these variables could positively or negatively impact the reported fair value of these instruments. When determining the 
inputs into the valuation techniques used priority is given to publicly available prices from independent sources when available, but 
overall the source of pricing is chosen with the objective of arriving at a fair value measurement that reflects the price at which an 
orderly transaction would take place between market participants on the measurement date.

The fair value estimates are made at a specific point in time, based upon available market information and judgements about 
the financial instruments, including estimates of the timing and amount of expected future cash flows and the credit standing of 
counterparties. Such estimates do not reflect any premium or discount that could result from offering for sale at one time a significant 
volume of a particular financial instrument, nor do they consider the tax impact of the realisation of unrealised gains or losses from 
selling the financial instrument being fair valued. In some cases the disclosed value cannot be realised in immediate settlement of the 
financial instrument. 

In accordance with the Group’s risk management framework, the estimated fair value of derivative financial instruments valued 

internally using standard market practices are subject to assessment against external counterparties’ valuations.

At 31 December 2017, the Group held £4,443 million (2016: £4,593 million) of net financial instruments at fair value within level 3. 

This represents 1 per cent (2016: 1 per cent) of the total fair valued financial assets net of fair valued financial liabilities. 

The net financial instruments at fair value within level 3 at 31 December 2017 include £1,983 million of loans and a corresponding 
£1,887 million of borrowings held by a subsidiary of the Group’s UK with‑profits fund, attaching to a portfolio of buy‑to‑let mortgages 
and other loans financed largely by external third‑party (non‑recourse) borrowings (see note C3.3(c) for further details). The Group’s 
exposure is limited to the investment held by the UK with‑profits fund, rather than to the individual loans and borrowings themselves. 
The fair value movements of these loans and borrowings have no effect on shareholders’ profit and equity. The most significant 
non‑observable inputs to the mortgage fair value are the level of future defaults and prepayments by the mortgage holders.

Also included within these amounts are loans of £2,512 million at 31 December 2017 (2016: £2,672 million), measured as the loan 

outstanding balance, plus accrued investment income, attached to REALIC and held to back the liabilities for funds withheld under 
reinsurance arrangements. The funds withheld liability of £2,664 million at 31 December 2017 (2016: £2,851 million) is also classified 
within level 3, accounted for on a fair value basis being equivalent to the carrying value of the underlying assets. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  215

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued

C3 Assets and liabilities continued

C3.1 Group assets and liabilities – measurement continued
Excluding the loans and funds withheld liability under REALIC’s reinsurance arrangements as described above, which amounted to a net 
liability of £(152) million (2016: £(179) million), the level 3 fair valued financial assets net of financial liabilities are £4,595 million (2016: 
£4,772 million). Of this amount, a net asset of £117 million (2016: net asset of £72 million) is internally valued, representing less than 
0.1 per cent of the total fair valued financial assets net of financial liabilities (2016: less than 0.1 per cent). Internal valuations are inherently 
more subjective than external valuations. Included within these internally valued net asset/liability are:

(a) Debt securities of £500 million (2016: £422 million), which are either valued on a discounted cash flow method with an internally 
developed discount rate or on external prices adjusted to reflect the specific known conditions relating to these securities (eg 
distressed securities or securities which were being restructured).

(b) Private equity and venture investments in both debt and equity securities of £217 million (2016: £956 million) which are valued 
internally using discounted cash flows based on management information available for these investments. The significant 
unobservable inputs include the determination of expected future cash flows on the investments being valued, determination of the 
probability of counterparty default and prepayments and the selection of appropriate discount rates. The valuation is performed in 
accordance with International Private Equity and Venture Capital Association Valuation guidelines. These investments were 
principally held by consolidated investment funds that are managed on behalf of third parties. 

(c) Equity release mortgage loans of £366 million (2016: £276 million classified as level 2) which are valued internally using the 

discounted cash flow models. The inputs that are significant to the valuation of these investments are primarily the economic 
assumptions, being the discount rate (risk‑free rate plus a liquidity premium) and property values. See below for the explanation of the 
transfer of these investments from level 2 into level 3 during the year. 

(d) Liabilities of £(403) million (2016: £(883) million) for the net asset value attributable to external unit holders in respect of the 

consolidated investment funds, which are non‑recourse to the Group. These liabilities are valued by reference to the underlying 
assets.

(e) Derivative liabilities of £(512) million (2016: £(516) million) which are valued internally using the discounted cash flow method in line 

with standard market practices but are subject to independent assessment against external counterparties’ valuations.

(f)  Other sundry individual financial investments of £81 million (2016: £93 million). 

Of the internally valued net asset referred to above of £117 million (2016: net asset of £72 million):

(a) A net asset of £67 million (2016: £315 million) is held by the Group’s participating funds and therefore shareholders’ profit and equity 

are not impacted by movements in the valuation of these financial instruments. 

(b) A net liability of £(184) million (2016: £(243) million) is held to support non‑linked shareholder‑backed business. If the value of all the 

level 3 instruments held to support non‑linked shareholder‑backed business valued internally decreased by 10 per cent, the change in 
valuation would be £18 million (2016: £24 million), which would reduce shareholders’ equity by this amount before tax. All this 
amount passes through the income statement substantially as part of short‑term fluctuations in investment returns outside of 
operating profit.

Other assets at fair value – investment properties
The investment properties of the Group are principally held by the UK and Europe insurance operations that are externally valued by 
professionally qualified external valuers using the Royal Institution of Chartered Surveyors (RICS) valuation standards. An ‘income 
capitalisation’ technique is predominantly applied for these properties. This technique calculates the value through the yield and rental 
value depending on factors such as the lease length, building quality, covenant and location. The variables used are compared to recent 
transactions with similar features to those of the Group’s investment properties. As the comparisons are not with properties that are 
virtually identical to the Group’s investment properties, adjustments are made by the valuers where appropriate to the variables used. 
Changes in assumptions relating to these variables could positively or negatively impact the reported fair value of the properties. 

(e) Transfers into and transfers out of levels 
The Group’s policy is to recognise transfers into and transfers out of levels as of the end of each half year reporting period except for 
material transfers which are recognised as of the date of the event or change in circumstances that caused the transfer. 

During the year, the transfers between levels within the Group’s portfolio were primarily transfers from level 1 to level 2 of 

£1,389 million and transfers from level 2 to level 1 of £411 million. These transfers which relate to equity securities and debt securities 
arose to reflect the change in the observed valuation inputs and in certain cases, the change in the level of trading activities of the 
securities.

In addition, in 2017, the transfers into level 3 were a net liability of £(80) million and the transfers out of level 3 were £92 million. The 

transfers into level 3 include a transfer from level 2 of a net liability of £(83) million relating to the equity release mortgage loans of 
£302 million and a corresponding liability of £(385) million held by the UK insurance operations that are carried at fair value through profit 
or loss. During 2017, the assumptions used within the discounted cash flow model used to value these loans were refined to reflect 
developing market practice, including consideration of the Prudential Regulation Authority’s industry‑wide review in this area and 
resulting guidance. This refinement incorporates inputs relevant to determining the discount rate that are not market observable. As a 
result, the loans were reclassified as level 3. There was no material difference in the fair value of these loans recognised in 2017, arising 
from this change in the valuation model.

216  Prudential plc    Annual Report 2017 

www.prudential.co.uk

(f) Valuation processes applied by the Group 
The Group’s valuation policies, procedures and analyses for instruments categorised as level 3 are overseen by Business Unit committees 
as part of the Group’s wider financial reporting governance processes. The procedures undertaken include approval of valuation 
methodologies, verification processes, and resolution of significant or complex valuation issues. In undertaking these activities the Group 
makes use of the extensive expertise of its asset management functions. In addition the Group has minimum standards for independent 
price verification to ensure valuation accuracy is regularly independently verified. Adherence to this policy is monitored across the 
business units.

C3.2 Debt securities 
This note provides analysis of the Group’s debt securities, including asset‑backed securities and sovereign debt securities.

With the exception of certain debt securities for US insurance operations classified as ‘available‑for‑sale’ under IAS 39 as disclosed in 

notes C3.2 (b) to (d) below, the Group’s debt securities are carried at fair value through profit or loss.

(a) Credit rating
Debt securities are analysed below according to external credit ratings issued, with equivalent ratings issued by different ratings 
agencies grouped together. Standard & Poor’s ratings have been used where available, if this isn’t the case Moody’s and then Fitch have 
been used as alternatives. In the table below, AAA is the highest possible rating. Investment grade financial assets are classified within 
the range of AAA to BBB‑ ratings. Financial assets which fall outside this range are classified as below BBB‑. Debt securities with no 
external credit rating are classified as ‘Other’.

AAA 

AA+ to AA-

A+ to A-

BBB+ to BBB-

Below BBB- 

Other

Total 

2017  £m

Asia 

With‑profits
Unit‑linked
  Non‑linked shareholder‑

backed

US

 Non‑linked shareholder‑

backed

UK and Europe
 With‑profits
 Unit‑linked
 Non‑linked shareholder‑

backed

Other operations

Total debt securities

Asia 

 With‑profits
 Unit‑linked
 Non‑linked shareholder‑

backed

US

 Non‑linked shareholder‑

backed

UK and Europe
 With‑profits
 Unit‑linked
 Non‑linked shareholder‑

backed

Other operations

Total debt securities

2,504
528

10,641
103

990

2,925

3,846
510

3,226

3,234
1,429

2,970

368

6,492
670

5,118
742

17,412

6,352

9,378
2,732

11,005
1,264

44,400

9,578

12,311

11,666
1,308

9,625
182

12,856
1,793

3,267
67

1,810
372

1,879

1,000

2,877
91

258
36

2,397
565

24,432
3,507

1,053

13,043

5,769

35,378

7,392
117

6,062
16

50,661
6,711

35,335
2,307

39,941

37,927

8,323

23,371

171,374

AAA 

AA+ to AA-

A+ to A-

BBB+ to BBB-

Below BBB- 

Other

Total 

2016  £m

3,183
448

1,082

445

5,740
461

4,238
830

16,427

8,522
112

2,435

7,932

9,746
2,660

10,371
1,190

42,968

3,560
525

2,864

2,996
1,321

2,388

10,609

13,950

10,679
1,158

10,558
242

40,195

12,798
1,699

4,515
97

39,764

1,887
494

1,680

1,009

3,289
212

397
10

8,978

1,713
421

21,861
3,321

915

11,364

6,800

6,684
87

5,504
2

40,745

48,936
6,277

35,583
2,371

22,126

170,458

The credit ratings, information or data contained in this report which are attributed and specifically provided by S&P, Moody’s and Fitch Solutions and their respective affiliates and 
suppliers (‘Content Providers’) is referred to here as the ‘Content’. Reproduction of any Content in any form is prohibited except with the prior written permission of the relevant party. 
The Content Providers do not guarantee the accuracy, adequacy, completeness, timeliness or availability of any Content and are not responsible for any errors or omissions (negligent or 
otherwise), regardless of the cause, or for the results obtained from the use of such Content. The Content Providers expressly disclaim liability for any damages, costs, expenses, legal 
fees, or losses (including lost income or lost profit and opportunity costs) in connection with any use of the Content. A reference to a particular investment or security, a rating or any 
observation concerning an investment that is part of the Content is not a recommendation to buy, sell or hold any such investment or security, nor does it address the suitability of an 
investment or security and should not be relied on as investment advice. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  217

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued

C3 Assets and liabilities continued

C3.2 Debt securities continued
Securities with credit ratings classified as ‘Other’ can be further analysed as follows:

Asia – non-linked shareholder-backed
Internally rated

 Government bonds
 Corporate bonds – rated as investment grade by local external ratings agencies
 Other

Total Asia non‑linked shareholder‑backed

2017  £m

2016  £m

25
959
69

1,053

63
757
95

915

US
Implicit ratings of other US debt securities based on NAIC* valuations 

(see below)
 NAIC 1
 NAIC 2
 NAIC 3‑6

Total US

£m

Mortgage-
backed
securities

Other
securities

2017
total

2016
total

1,843
22
3

1,868

2,075
1,772
54

3,901

3,918
1,794
57

5,769

4,759
1,909
132

6,800

* The Securities Valuation Office of the NAIC classifies debt securities into six quality categories ranging from Class 1 (the highest) to Class 6 (the lowest). Performing securities are 

designated as Classes 1 to 5 and securities in or near default are designated Class 6.

UK and Europe
Internal ratings or unrated

 AAA to A‑
 BBB to B‑
 Below B‑ or unrated

Total UK and Europe

2017  £m

2016  £m

7,994
3,141
2,436

6,939
3,257
2,079

13,571

12,275

In addition to the debt securities shown above, the assets held for sale on the consolidated statement of financial position at 31 December 
2016 in respect of Korea life business included a debt securities balance of £652 million. 

(b) Additional analysis of US insurance operations debt securities

Corporate and government security and commercial loans:

 Government
 Publicly traded and SEC Rule 144A securities*
 Non‑SEC Rule 144A securities

Asset backed securities (see note (e))

Total US debt securities†

2017  £m 

2016  £m 

4,835
22,849
4,468
3,226

35,378

5,856
25,992
4,576
4,321

40,745

* A 1990 SEC rule that facilitates the resale of privately placed securities under Rule 144A that are without SEC registration to qualified institutional investors. The rule was designed to 

develop a more liquid and efficient institutional resale market for unregistered securities.
† Debt securities for US operations included in the statement of financial position comprise:

Available‑for‑sale
Fair value through profit or loss:

Securities held to back liabilities for funds withheld under reinsurance arrangement

2017  £m 

2016  £m 

35,293

85

35,378

40,645

100

40,745

Realised gains and losses, including impairments, recorded in the income statement are as shown in note B1.2 of this report.

218  Prudential plc    Annual Report 2017 

www.prudential.co.uk

(c) Movements in unrealised gains and losses on Jackson available-for-sale securities
The movement in the statement of financial position value for debt securities classified as available‑for‑sale was from a net unrealised gain 
of £676 million to a net unrealised gain of £1,205 million as analysed in the table below. 

Assets fair valued at below book value

 Book value*
 Unrealised gain (loss)

 Fair value (as included in statement of financial position)

Assets fair valued at or above book value

 Book value*
 Unrealised gain (loss)

 Fair value (as included in statement of financial position)

Total

 Book value*
 Net unrealised gain (loss)

Fair value (as included in the footnote above in the overview table and the 

statement of financial position)

* Book value represents cost/amortised cost of the debt securities.
† Translated at the average rate of US$1.2889: £1.00.

Foreign
 exchange 
 translation 

Changes in
unrealised 
 appreciation†

2017

2016

Reflected as part of movement 
in other comprehensive income

£m 

£m 

£m 

£m 

6,325
(106)

6,219

27,763
1,311

29,074

34,088
1,205

35,293

33

536

(121)

81

(88)

617

14,617
(675)

13,942

25,352
1,351

26,703

39,969
676

40,645

(d) US debt securities classified as available-for-sale in an unrealised loss position
(i) Fair value of securities as a percentage of book value
The following table shows the fair value of the debt securities in a gross unrealised loss position for various percentages of book value:

2017  £m

2016  £m

Between 90% and 100%
Between 80% and 90%
Below 80%:

Residential mortgage‑backed securities – sub‑prime
Commercial mortgage‑backed securities
Other asset‑backed securities
Government bonds
Corporates

Fair
value

6,170
36

–
–
10
–
3
13

Unrealised
loss

Fair
value

Unrealised
loss

(95)
(6)

–
–
(4)
–
(1)
(5)

12,326
1,598

–
8
9
–
1
18

(405)
(259)

–
(3)
(8)
–

(11)

(675)

Total

6,219

(106)

13,942

(ii)  Unrealised losses by maturity of security

1 year to 5 years
5 years to 10 years
More than 10 years
Mortgage‑backed and other debt securities

Total

2017  £m

2016  £m

(7)
(41)
(39)
(19)

(106)

(7)
(118)
(510)
(40)

(675)

www.prudential.co.uk 

Annual Report 2017    Prudential plc  219

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
C  Balance sheet notes continued

C3 Assets and liabilities continued

C3.2 Debt securities continued
(iii) Age analysis of unrealised losses for the periods indicated
The following table shows the age analysis of all the unrealised losses in the portfolio by reference to the length of time the securities have 
been in an unrealised loss position:

Less than 6 months
6 months to 1 year
1 year to 2 years
2 years to 3 years
More than 3 years

Total

(4)
(1)
–
(1)
–

(6)

Non-
investment
 grade

2017  £m

Investment
 grade

(31)
(4)
(49)
(6)
(10)

Total

(35)
(5)
(49)
(7)
(10)

(100)

(106)

Non-
investment
 grade

2016  £m

Investment
 grade

(3)
–
(4)
(2)
(2)

(11)

(599)
(2)
(27)
(1)
(35)

(664)

Total

(602)
(2)
(31)
(3)
(37)

(675)

Further, the following table shows the age analysis as at 31 December, of the securities whose fair values were below 80 per cent of the 
book value:

Age analysis

Less than 3 months
3 months to 6 months
More than 6 months

2017  £m

2016  £m

Fair
value

Unrealised
loss

Fair
value

Unrealised
loss

2
1
10

13

–
(1)
(4)

(5)

1
–
17

18

–
–
(11)

(11)

(e) Asset-backed securities
The Group’s holdings in Asset‑Backed Securities (ABS), which comprise Residential Mortgage‑Backed Securities (RMBS), Commercial 
Mortgage‑Backed Securities (CMBS), Collateralised Debt Obligations (CDO) funds and other asset‑backed securities, at 31 December 
are as follows:

Shareholder-backed operations
Asia operations note (i)
US operations note (ii)
UK and Europe operations (2017: 34% AAA, 16% AA) note (iii)
Other operations note (iv)

With-profits operations
Asia operations note (i)
UK and Europe operations (2017: 58% AAA, 10% AA) note (iii)

Total

2017  £m 

2016  £m 

118
3,226
1,070
589

5,003

233
5,658

5,891

130
4,321
1,464
771

6,686

357
5,177

5,534

10,894

12,220

220  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Notes
(i) 

Asia operations
The Asia operations’ exposure to asset‑backed securities is primarily held by the with‑profits operations. Of the £233 million, 98 per cent (2016: 99 per cent) are investment grade. 

(ii)  US operations

US operations’ exposure to asset‑backed securities at 31 December comprises:

RMBS 

Sub‑prime (2017: 2% AAA, 4% AA, 3% A)
Alt‑A (2017: 3% AAA, 3% A)
Prime including agency (2017: 70% AA, 4% A)

CMBS (2017: 82% AAA, 15% AA, 1% A)
CDO funds (2017: 49% AA, 31% A), including £nil exposure to sub‑prime
Other ABS (2017: 21% AAA, 14% AA, 50% A), including £96 million exposure to sub‑prime

Total

(iii)  UK and Europe operations

2017  £m 

2016  £m 

112
126
440
1,579
28
941

3,226

180
177
675
2,234
50
1,005

4,321

The majority of holdings of the shareholder‑backed business are UK securities and relate to PAC’s annuity business. Of the holdings of the with‑profits operations, £1,913 million 
(2016: £1,623 million) relates to exposure to the US markets with the remaining exposure being primarily to the UK market. 

(iv)  Other operations

Other operations’ exposure to asset‑backed securities is held by Prudential Capital with no sub‑prime exposure. Of the £589 million, 96 per cent (2016: 95 per cent) are graded 
AAA.

(f) Group sovereign debt and bank debt exposure 
The Group exposures held by the shareholder‑backed business and with‑profits funds in sovereign debts and bank debt securities at 
31 December are analysed as follows: 

Exposure to sovereign debts 

Italy
Spain
France
Germany*
Other Eurozone 

Total Eurozone
United Kingdom
United States†
Other, including Asia

Total

2017  £m

2016  £m

Shareholder-
backed
 business

With-profits
funds

Shareholder-
backed
 business

With-profits
funds

58
34
23
693
82

890
5,918
5,078
4,638

16,524

63
18
38
301
31

451
3,287
10,156
2,143

16,037

56
33
22
573
83

767
5,510
6,861
3,979

61
18
– 
329
33

441
2,868
9,008
2,079

17,117

14,396

* Including bonds guaranteed by the federal government.
† The exposure to the United States sovereign debt comprises holdings of the US, UK and Europe and Asia insurance operations. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  221

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
 
C  Balance sheet notes continued

C3 Assets and liabilities continued

C3.2 Debt securities continued
Exposure to bank debt securities

2017  £m

Senior debt

Subordinated debt

Shareholder-backed business

Covered 

Senior 

Italy
Spain
France
Germany
Netherlands
Other Eurozone

Total Eurozone
United Kingdom
United States
Other, including Asia

Total 

With-profits funds 
Italy
Spain
France
Germany
Netherlands
Other Eurozone

Total Eurozone
United Kingdom
United States
Other, including Asia

Total 

–
42
28
30
–
15

115
695
–
17

827

–
–
9
120
–
–

129
859
–
532

1,520

–
26
41
–
65
–

132
374
2,457
652

3,615

31
16
213
24
188
27

499
592
2,205
1,256

4,552

Total
 senior
debt 

–
68
69
30
65
15

247
1,069
2,457
669

4,442

31
16
222
144
188
27

628
1,451
2,205
1,788

6,072

Tier 1

Tier 2

Total
sub-
ordinated
 debt

–
–
17
87
6
–

110
313
162
494

1,079

–
–
64
36
11
–

111
487
313
743

–
–
7
87
6
–

100
308
161
401

970

–
–
64
36
6
–

106
484
296
453

1,339

1,654

–
–
10
–
–
–

10
5
1
93

109

–
–
–
–
5
–

5
3
17
290

315

2017
total
£m

–
68
86
117
71
15

357
1,382
2,619
1,163

5,521

31
16
286
180
199
27

739
1,938
2,518
2,531

7,726

2016
total
£m

32
170
166
124
50
19

561
1,174
2,684
1,018

5,437

62
213
213
114
202
31

835
1,396
2,229
1,992

6,452

The tables above exclude assets held to cover linked liabilities and those of the consolidated unit trusts and similar funds. In addition, 
the tables above exclude the proportionate share of sovereign debt holdings of the Group’s joint venture operations. 

(g) Impairment of US available-for-sale debt securities and other financial assets
In accordance with the Group’s accounting policy set out in note A3.1, impairment reviews were performed for available‑for‑sale 
securities and loans and receivables. 

During the year ended 31 December 2017, net impairment credit of £1 million (2016: charge of £(44) million) were recognised for 

available‑for‑sale securities and loans and receivables analysed as follows: 

Available‑for‑sale debt securities held by Jackson
Loans and receivables*

Net credit (charge) for impairment net of reversals

* The impairment charges/reversals relate to loans held by the UK with‑profits fund and mortgage loans held by Jackson.

2017  £m

2016  £m

8
(7)

1

(20)
(24)

(44)

222  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Jackson’s portfolio of debt securities is managed proactively with credit analysts closely monitoring and reporting on the credit quality of 
its holdings. Jackson continues to review its investments on a case‑by‑case basis to determine whether any decline in fair value 
represents an impairment. In addition, investments in structured securities are subject to a rigorous review of their future estimated cash 
flows, including expected and stress case scenarios, to identify potential shortfalls in contractual payments (both interest and principal). 
Impairment charges are recorded on structured securities when the Company forecasts a contractual payment shortfall. Situations 
where such a shortfall would not lead to a recognition of a loss are rare. However, some structured securities do not have a single 
determined set of future cash flows and instead, there can be a reasonable range of estimates that could potentially emerge. With this 
variability, there could be instances where the projected cash flow shortfall under management’s base case set of assumptions is so 
minor that relatively small and justifiable changes to the base case assumptions would eliminate the need for an impairment loss to be 
recognised. The impairment loss reflects the difference between the fair value and book value. 

In 2017, the Group realised gross losses on sales of available‑for‑sale securities of £155 million (2016: £152 million) with 97 per cent 
(2016: 59 per cent) of these losses related to the disposal of fixed maturity securities of the top 10 individual issuers, which were disposed 
of as part of risk reduction programmes intended to limit future credit loss exposure. Of the £155 million (2016: £152 million), £3 million 
(2016: £94 million) relates to losses on sales of impaired and deteriorating securities.

The effect of changes in the key assumptions that underpin the assessment of whether impairment has taken place depends on the 
factors described in note A3.1. A key indicator of whether such impairment may arise in future, and the potential amounts at risk, is the 
profile of gross unrealised losses for fixed maturity securities accounted for on an available‑for‑sale basis by reference to the time periods 
by which the securities have been held continuously in an unrealised loss position and by reference to the maturity date of the securities 
concerned. 

For 2017, the amount of gross unrealised losses for fixed maturity securities classified as available‑for‑sale under IFRS in an unrealised 
loss position was £106 million (2016: £675 million). Note B1.2 provides further details on the impairment charges and unrealised losses of 
Jackson’s available‑for‑sale securities. 

C3.3 Loans portfolio
(a) Overview of loans portfolio
Loans are accounted for at amortised cost net of impairment except for:

 — Certain mortgage loans which have been designated at fair value through profit or loss of the UK and Europe insurance operations as 

this loan portfolio is managed and evaluated on a fair value basis; and 

 — Certain policy loans of the US insurance operations that are held to back liabilities for funds withheld under reinsurance arrangements 

and are also accounted on a fair value basis.

The amounts included in the statement of financial position are analysed as follows:

Mortgage 
loans*

Policy 
loans†

Other 
loans‡

Asia

With‑profits
Non‑linked shareholder‑backed

–
177

613
216

112
199

Total

725
592

Mortgage 
loans*

Policy 
loans†

Other 
loans‡

–
179

577
226

113
208

Total

690
613

2017  £m 

2016  £m

US

Non‑linked shareholder‑backed

UK and Europe
With‑profits
Non‑linked shareholder‑backed

Other operations

Total loans securities

6,236

3,394

–

9,630

6,055

3,680

–

9,735

2,441
1,681
–

4
–
–

10,535

4,227

1,823
37
109

2,280

4,268
1,718
109

17,042

668
1,642
–

8,544

6
–
–

4,489

1,218
38
563

2,140

1,892
1,680
563

15,173

* All mortgage loans are secured by properties. 
† In the US £2,512 million (2016: £2,672 million) policy loans are backing liabilities for funds withheld under reinsurance arrangements and are accounted for at fair value through profit 

or loss. All other policy loans are accounted for at amortised cost, less any impairment.

‡ Other loans held in UK with‑profits funds are commercial loans and comprise mainly syndicated loans. The majority of other loans in shareholder‑backed business in Asia are commercial 

loans held by the Malaysia operation and which are all investment graded by two local rating agencies.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  223

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued

C3 Assets and liabilities continued

C3.3 Loans portfolio continued
(b) Additional information on US mortgage loans
In the US, mortgage loans are all commercial mortgage loans that are secured by the following property types: industrial, multi‑family 
residential, suburban office, retail or hotel. The US insurance operations’ commercial mortgage loan portfolio does not include any 
single‑family residential mortgage loans and is therefore not exposed to the same risk of defaults associated with residential sub‑prime 
mortgage loans. The average loan size is £12.6 million (2016: £12.4 million). The portfolio has a current estimated average loan to value of 
55 per cent (2016: 59 per cent). 

At 31 December 2017, Jackson had no mortgage loans where the contractual terms of the agreements had been restructured 

(2016: none). 

(c) Additional information on UK mortgage loans
During 2017, the UK with‑profits fund invested in an entity that holds a portfolio of buy‑to‑let mortgage loans. The vehicle financed its 
acquisitions through the issue of debt instruments, largely to external parties, securitised upon the loans acquired. These third‑party 
borrowings have no recourse to any other assets of the Group and the Group’s exposure is limited to the amount invested by the UK with‑
profits fund. 

By carrying value, 99.98 per cent of the £1,681 million (2016: 96.29 per cent of £1,642 million) mortgage loans held by the UK 
shareholder‑backed business relates to lifetime (equity release) mortgage business which has an average loan to property value of 
31 per cent (2016: 30 per cent).

(d) Loans held by other operations
These relate to loans and receivables managed by Prudential Capital. These assets are generally secured but most have no external credit 
ratings. Internal ratings prepared by the Group’s asset management operations, as part of the risk management process, are:

Loans and receivables internal ratings:

AA+ to AA‑
A+ to A‑
BBB+ to BBB‑
BB+ to BB‑
B and other

Total

2017  £m 

2016  £m 

14
 – 
 – 
95
 – 

109

29
100
248
185
1

563

224  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C3.4 Financial instruments – additional information
(a) Financial risk
(i) Liquidity analysis
Contractual maturities of financial liabilities on an undiscounted cash flow basis
The following table sets out the contractual maturities for applicable classes of financial liabilities, excluding derivative liabilities 
and investment contracts that are separately presented. The financial liabilities are included in the column relating to the contractual 
maturities at the undiscounted cash flows (including contractual interest payments) due to be paid assuming conditions are consistent 
with those of year end.

Total
 carrying
value

1 Year
or less

After 1
year to
5 years

After 5
years to
10 years

2017  £m

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

Financial liabilities
Core structural borrowings 
of shareholder‑financed 
operations C6.1

Operational borrowings 

attributable to 
shareholder‑financed 
operations C6.2

Borrowings attributable to 
with‑profits funds C6.2
Obligations under funding, 
securities lending and 
sale and repurchase 
agreements

Accruals, deferred income 
and other liabilities

Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds 

Financial liabilities
Core structural borrowings 
of shareholder‑financed 
operations C6.1

Operational borrowings 

attributable to 
shareholder‑financed 
operations C6.2

Borrowings attributable to 
with‑profits funds C6.2
Obligations under funding, 
securities lending and 
sale and repurchase 
agreements

Accruals, deferred income 
and other liabilities

Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds 

6,280

473

784

1,350

1,389

576

3,324

3,160

11,056

1,791

1,130

3,716

905

597

922

5,662

5,662

–

14,185

10,088

469

69

32

–

68

 – 

29

–

85

 – 

29

 – 

 – 

1,796

1,810

104

3,831

–

–

–

5,662

106

320

3,267

14,403

8,889

8,889

–

–

–

40,523

27,147

2,772

1,519

1,503

–

711

–

–

8,889

5,454

6,531

45,637

Total
 carrying
value

1 Year
or less

After 1
year to
5 years

After 5
years to
10 years

2016  £m

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

6,798

474

778

1,205

1,202

1,011

3,439

3,662

11,771

2,317

1,657

1,349

475

5,031

5,031

13,825

9,873

607

748

–

320

8,687

8,687

–

69

32

–

61

–

 – 

20

–

80

–

 – 

10

–

103

 – 

60

 – 

2,333

144

1,489

–

–

5,031

322

3,272

14,031

–

–

–

8,687

38,007

26,197

2,453

1,367

1,302

1,124

3,821

7,078

43,342

www.prudential.co.uk 

Annual Report 2017    Prudential plc  225

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued 

C3 Assets and liabilities continued

C3.4 Financial instruments – additional information continued
Maturity analysis of derivatives
The following table shows the gross and net derivative positions together with a maturity profile of the net derivative position:

2017

2016

Carrying value of net derivatives  £m

Maturity profile of net derivative position  £m

Derivative 
assets

Derivative 
liabilities

Net
 derivative 
position

4,801

3,936

(2,755)

2,046

(3,252)

684

1 year
or less

2,359

1,009

After 1
year to
3 years

After 3
years to
5 years

(16)

(14)

(9)

(7)

After 5
years

(1)

18

Total

2,333

1,006

The majority of derivative assets and liabilities have been included at fair value within the one year or less column, representing the basis 
on which they are managed (ie to manage principally asset or liability value exposures). The Group has no cash flow hedges and in 
general, contractual maturities are not considered essential for an understanding of the timing of the cash flows for these instruments. 
The only exception is certain identified interest rate swaps which are fully expected to be held until maturity solely for the purposes of 
matching cash flows on separately held assets and liabilities. For these instruments the undiscounted cash flows (including contractual 
interest amounts) due to be paid under the swap contract assuming conditions are consistent with those at year end are included in the 
column relating to the contractual maturity of the derivative.

Maturity analysis of investment contracts
The table below shows the maturity profile for investment contracts on undiscounted cash flow projections of expected benefit payments. 

2017

2016

£bn

1 year
or less

8

6

After 1
year to
5 years

After 5
years to
10 years

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

29

24

27

23

19

16

13

11

14

9

Total
 undis-
counted
value

110

89

Total
carrying
value

83

73

Most investment contracts have options to surrender early, often subject to surrender or other penalties. Therefore, most contracts can 
be said to have a contractual maturity of less than one year, but the additional charges and term of the contracts mean these are unlikely 
to be exercised in practice and the more useful information is to present information on expected payment. 

The maturity profile above excludes certain corporate unit‑linked business with gross policyholder liabilities of £12 billion (2016: 

£11 billion) which have no stated maturity but which are repayable on demand.

The vast majority of the Group’s financial assets are held to back the Group’s policyholder liabilities. Although asset/liability matching 

is an important component of managing policyholder liabilities (both those classified as insurance and those classified as investments), 
this profile is mainly relevant for managing market risk rather than liquidity risk. Within each business unit this asset/liability matching is 
performed on a portfolio‑by‑portfolio basis.

In terms of liquidity risk, a large proportion of the policyholder liabilities contain discretionary surrender values or surrender charges, 
meaning that many of the Group’s liabilities are expected to be held for the long term. Much of the Group’s investment portfolios are in 
marketable securities, which can therefore be converted quickly to liquid assets.

For the reasons provided above, an analysis of the Group’s assets by contractual maturity is not considered appropriate to evaluate the 

nature and extent of the Group’s liquidity risk.

(ii) Credit risk
The Group’s maximum exposure to credit risk of financial instruments before any allowance for collateral or allocation of losses to 
policyholders is represented by the carrying value of financial instruments on the balance sheet that have exposures to credit risk 
comprising cash and cash equivalents, deposits, debt securities, loans and derivative assets, and other debtors, the carrying value of 
which are disclosed at the start of this note and note C3.4(b) below for derivative assets. The collateral in place in relation to derivatives is 
described in note C3.4(c) below. Note C3.3 describes the security for these loans held by the Group. The Group’s exposure to credit risk 
is further discussed in note C7 below.

Of the total loans and receivables held, £23 million (2016: £27 million) are past their due date but are not impaired. Of the total past 
due but not impaired, £17 million are less than one year past their due date (2016: £20 million). The Group expects full recovery of these 
loans and receivables.

Financial assets that would have been past due or impaired had the terms not been renegotiated amounted to £22 million 

(2016: £27 million). 

In addition, during 2017 and 2016 the Group did not take possession of any other collateral held as security.
Further details of collateral and pledges are provided in note C3.4(c) below. 

226  Prudential plc    Annual Report 2017 

www.prudential.co.uk

(iii) Foreign exchange risk
As at 31 December 2017, the Group held 24 per cent (2016: 23 per cent) and 16 per cent (2016: 12 per cent) of its financial assets and 
financial liabilities respectively, in currencies, mainly US dollar and Euro, other than the functional currency of the relevant business unit.
Of these financial assets, 52 per cent (2016: 52 per cent) are held by the PAC with‑profits fund, allowing the fund to obtain exposure 

to foreign equity markets.

Of these financial liabilities, 28 per cent (2016: 28 per cent) are held by the PAC with‑profits fund, mainly relating to foreign 

currency borrowings.

The exchange risks inherent in these exposures are mitigated through the use of derivatives, mainly forward currency contracts 

(note C3.4(b) below).

The amount of exchange loss recognised in the income statement in 2017, except for those arising on financial instruments measured 

at fair value through profit or loss, is £112 million (2016: £1,005 million gain). This constitutes £1 million gain (2016: £0.4 million gain) 
on Medium Term Notes liabilities and £113 million of net loss (2016: £1,005 million net gain), mainly arising on investments of the PAC 
with‑profits fund. The gains/losses on Medium Term Notes liabilities are fully offset by value movements on cross‑currency swaps, 
which are measured at fair value through profit or loss.

(b) Derivatives and hedging
Derivatives
The Group enters into a variety of exchange traded and over‑the‑counter derivative financial instruments, including futures, 
options, forward currency contracts and swaps such as interest rate swaps, cross‑currency swaps, swaptions and credit default swaps.
All over‑the‑counter derivative transactions, with the exception of some Asia transactions, are conducted under standardised ISDA 

(International Swaps and Derivatives Association Inc) master agreements and the Group has collateral agreements between the 
individual Group entities and relevant counterparties in place under each of these market master agreements.

Under Article 11 of the European Market Infrastructure Regulation on derivatives, central counterparties and trade repositories 
(‘EMIR’) and Commission Delegated Regulation (EU) 2016/2251 supplementing EMIR, market participants transacting in non‑cleared 
OTC derivatives are required to exchange collateral to cover variation and initial margin. However, trades between counterparties 
belonging to the same group are exempt from these margin requirements subject to certain criteria. 

Prudential Capital plc (Legal Entity Identifier reference (‘LEI’) CHW8NHK268SFPTV63Z64) has entered into such derivative 
agreements with the following five entities in the Group. These counterparty pairings meet the criteria to be eligible for intra‑group 
exemptions to the margin requirements and have been approved by the Financial Conduct Authority: 

Counterparty

Legal Entity Identifier (LEI)

Relationship between parties

Type of  
exemption

Aggregate notional 
of OTC derivatives contract 
£m

31 Dec 2017

Prudential plc

Prudential Holdings Limited

Prudential (US HoldCo 1) Limited

5493001Z3ZE83NG
K8Y12
549300JVAI8CZD4
HD451
549300JNYGDP2X
OLWR47

Prudential Corporation Holdings Limited 549300KDOPLFHA

Prudential Lifetime Mortgages Limited

W51H26
5493001GSK4HF84
IOB02

Part of the same group 
holding company
Part of the same group 
holding company
Part of the same group 
holding company
Part of the same group 
holding company
Part of the same group 
holding company

Full

Full

Full

Full

Full

3,615

110

3,123

822

71

Derivatives are used for efficient portfolio management to obtain cost effective and efficient management of exposure to various markets 
in accordance with the Group’s investment strategies and to manage exposure to interest rate, currency, credit and other business risks. 
The Group also uses interest rate derivatives to reduce exposure to interest rate volatility. In particular:

 — UK with‑profits funds use derivatives for efficient portfolio management or reduction in investment risks. For UK annuity business 

derivatives are used to assist with asset and liability cash flow matching;

 — US operations and some of the UK and Europe operations hold large amounts of interest‑rate sensitive investments that contain credit 
risks on which a certain level of defaults is expected. These businesses have purchased some swaptions to manage the default risk on 
certain underlying assets and hence reduce the amount of regulatory capital held to support the assets; and

 — Some products, especially in the US, have guarantee features linked to equity indices. A mismatch between guaranteed product 
liabilities and the performance of the underlying assets exposes the Group to equity index risk. In order to mitigate this risk, the 
relevant business units purchase swaptions, equity options and futures to better match asset performance with liabilities under 
equity‑indexed products.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  227

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC  Balance sheet notes continued

C3 Assets and liabilities continued 

C3.4 Financial instruments – additional information continued
Hedging
The Group has formally assessed and documented the effectiveness of the following net investment hedges under IAS 39. At 
31 December 2017, the Group has designated perpetual subordinated capital securities totalling US$4.3 billion (2016: US$4.5 billion) 
as a net investment hedge to hedge the currency risks related to the net investment in Jackson. The carrying value of the subordinated 
capital securities was £3,140 million as at 31 December 2017 (2016: £3,644 million). The foreign exchange gain of £325 million 
(2016: loss of £389 million) on translation of the borrowings to pounds sterling at the statement of financial position date is recognised 
in the translation reserve in shareholders’ equity. This net investment hedge was 100 per cent effective.

The Group has no cash flow hedges or fair value hedges in place. 

(c) Derecognition, collateral and offsetting
Securities lending and reverse repurchase agreements
The Group has entered into securities lending (including repurchase agreements) whereby blocks of securities are loaned to third 
parties, primarily major brokerage firms. Typically, the value of collateral assets granted to the Group in these transactions is in excess 
of the value of securities lent, with the excess determined by the quality of the collateral assets granted. Collateral requirements are 
calculated on a daily basis. The loaned securities are not removed from the Group’s consolidated statement of financial position, rather 
they are retained within the appropriate investment classification. Collateral typically consists of cash, debt securities, equity securities 
and letters of credit. 

At 31 December 2017, the Group has £8,232 million (2016: £8,545 million) of lent securities and assets subject to repurchase 

agreements, of which £8,182 million (2016: £8,113 million) related to the PAC with‑profits fund. The cash and securities collateral held or 
pledged under such agreements were £8,733 million (2016: £9,086 million) of which £8,679 million (2016: £8,653 million) was held by 
the PAC with‑profits fund. 

At 31 December 2017, the Group had entered into reverse repurchase transactions under which it purchased securities and had 
taken on the obligation to resell the securities. The fair value of the collateral held in respect of these transactions was £10,550 million 
(2016: £9,319 million). 

Collateral and pledges under derivative transactions
At 31 December 2017, the Group had pledged £2,302 million (2016: £1,853 million) for liabilities and held collateral of £3,958 million 
(2016: £2,788 million) in respect of over‑the‑counter derivative transactions.

These transactions are conducted under terms that are usual and customary to collateralised transactions including, where relevant, 

standard securities lending and repurchase agreements.

Other collateral
At 31 December 2017, the Group had pledged collateral of £3,412 million (2016: £3,384 million) in respect of other transactions. 
This principally arises from Jackson’s membership of the Federal Home Loan Bank of Indianapolis primarily for the purpose of 
participating in the bank’s collateralised loan advance programme with short‑term and long‑term funding facilities.

228  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Offsetting assets and liabilities 
The Group’s derivative instruments, repurchase agreements and securities lending agreements are subject to master netting 
arrangements and collateral arrangements. A master netting arrangement with a counterparty creates a right of offset for amounts due 
to and due from that same counterparty that is enforceable in the event of a default or bankruptcy. The Group recognises amounts 
subject to master netting arrangements on a gross basis within the consolidated balance sheets.

The following tables present the gross and net information about the Group’s financial instruments subject to master 

netting arrangements:

Financial assets:

Derivative assets
Reverse repurchase agreements

Total financial assets

Financial liabilities:

Derivative liabilities
Securities lending and repurchase agreements

Total financial liabilities

Financial assets:

Derivative assets
Reverse repurchase agreements

Total financial assets

Financial liabilities:

Derivative liabilities
Securities lending and repurchase agreements

Total financial liabilities

Gross amount
 included 
in the 
consolidated 
statement of 
financial 
position
note (i)

4,718
10,280

14,998

(2,301)
(1,410)

(3,711)

Gross amount
included 
in the 
consolidated 
statement of 
financial 
position
note (i)

31 Dec 2017  £m

Related amounts not offset in the consolidated 
statement of financial position

Financial 
instruments
note (ii)

Cash 
collateral

Securities 
collateral
note (iii)

Net amount

(946)
–

(946)

946
–

946

(2,641)
–

(2,641)

(984)
(10,270)

(11,254)

420
52

472

893
1,332

2,225

31 Dec 2016  £m

147
10

157

(42)
(26)

(68)

Related amounts not offset in the consolidated 
statement of financial position

Financial 
instruments
note (ii)

Cash 
collateral

Securities 
collateral
note (iii)

Net amount

3,869
9,132

13,001

(2,874)
(1,927)

(4,801)

(1,053)
–

(1,053)

1,053
–

1,053

(1,895)
–

(1,895)

698
97

795

(733)
(9,132)

(9,865)

1,028
1,830

2,858

188
–

188

(95)
–

(95)

Notes
(i) 
(ii) 

(iii) 

The Group has not offset any of the amounts included in the consolidated statement of financial position.
Represents the amount that could be offset under master netting or similar arrangements where the Group does not satisfy the full criteria to offset on the consolidated statement 
of financial position.
Excludes initial margin amounts for exchange‑traded derivatives.

In the tables above, the amounts of assets or liabilities included in the consolidated statement of financial position would be offset first by 
financial instruments that have the right of offset under master netting or similar arrangements with any remaining amount reduced by 
the amount of cash and securities collateral. The actual amount of collateral may be greater than amounts presented in the tables. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  229

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus  

The note provides information of policyholder liabilities and unallocated surplus of with‑profits funds held on the Group’s statement of 
financial position: 

C4.1 Movement and duration of liabilities
(a) Group overview 
(i) Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds

At 1 January 2016

Comprising:

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group's share of policyholder liabilities of joint ventures and associate‡

Reclassification of Korea life business as held for sale*
Net flows:

Premiums
Surrenders
Maturities/deaths

Net flows
Shareholders' transfers post‑tax
Investment‑related items and other movements
Foreign exchange translation differences

As at 31 December 2016/1 January 2017

Comprising:

– Policyholder liabilities on the consolidated statement of financial position§
– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group's share of policyholder liabilities of joint ventures and associate‡

Net flows:

Premiums
Surrenders
Maturities/deaths

Net flows
Shareholders' transfers post‑tax
Investment‑related items and other movements
Foreign exchange translation differences

At 31 December 2017
Comprising:

Insurance operations  £m

Asia
note C4.1(b)

US
note C4.1(c)

UK and
Europe
note C4.1(d)

Total

48,778

138,913

152,893

340,584

41,255

138,913

142,350

322,518

2,553
4,970
(2,812)

9,639
(2,299)
(1,558)

5,782
(44)
2,005
9,075

–
–
–

14,766
(7,872)
(1,696)

5,198
–
5,690
27,825

10,543
–
–

11,129
(6,821)
(6,835)

(2,527)
(215)
18,626
527

13,096
4,970
(2,812)

35,534
(16,992)
(10,089)

8,453
(259)
26,321
37,427

62,784

177,626

169,304

409,714

53,716

177,626

157,654

388,996

2,667
6,401

11,863
(3,079)
(1,909)

6,875
(54)
8,182
(3,948)

–
–

15,219
(10,017)
(2,065)

3,137
–
16,251
(16,290)

11,650
–

14,810
(6,939)
(7,135)

736
(233)
11,146
113

14,317
6,401

41,892
(20,035)
(11,109)

10,748
(287)
35,579
(20,125)

73,839

180,724

181,066

435,629

– Policyholder liabilities on the consolidated statement of financial position§ 

(excludes £32 million classified as unallocated to a segment)

62,898

180,724

167,589

411,211

– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group's share of policyholder liabilities of joint ventures and associate‡

Average policyholder liability balances†

2017

2016

3,474
7,467

–
–

13,477
–

16,951
7,467

65,241

179,175

162,622

407,038

51,765

158,270

150,003

360,038

* The reclassification of Korea life business as held for sale reflects the value of policyholder liabilities held at 1 January 2016. No other amounts are shown within the 2016 analysis above in 

respect of Korea.

† Averages have been based on opening and closing balances and adjusted for acquisitions, disposals and corporate transactions in the year and exclude unallocated surplus of with‑profits 

funds.

‡ The Group’s investment in joint ventures and associates are accounted for on an equity method basis in the Group’s balance sheet. The Group’s share of the policyholder liabilities as 

shown above relate to life businesses in China, India and of the Takaful business in Malaysia.

§ The policyholder liabilities of the Asia insurance operations of £62,898 million (2016: £53,716 million), shown in the table above, is after deducting the intra‑group reinsurance liabilities 

ceded by the UK and Europe insurance operations of £1,235 million (2016: £1,302 million) to the Hong Kong with‑profits business. Including this amount, total Asia policyholder liabilities 
are £64,133 million (2016: £55,018 million).

230  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedThe items above represent the amount attributable to changes in policyholder liabilities and unallocated surplus of with‑profits funds 
as a result of each of the components listed. The policyholder liabilities shown include investment contracts without discretionary 
participation features (as defined in IFRS 4) and their full movement in the year but exclude liabilities that have not been allocated to 
a reporting segment. The items above are shown gross of external reinsurance. 

The analysis includes the impact of premiums, claims and investment movements on policyholders’ liabilities. The impact does not 
represent premiums, claims and investment movements as reported in the income statement. For example, the premiums shown above 
will exclude any deductions for fees/charges. Claims (surrenders, maturities and deaths) represent the policyholder liabilities provision 
released rather than the claim amount paid to the policyholder.

(ii) Analysis of movements in policyholder liabilities for shareholder-backed business

At 1 January 2016
Reclassification of Korea life business as held for sale*
Net flows:

Premiums
Surrenders
Maturities/deaths

Net flows note (a)
Investment‑related items and other movements
Foreign exchange translation differences

At 31 December 2016/1 January 2017

Comprising:

– Policyholder liabilities on the consolidated statement of financial position
– Group's share of policyholder liabilities relating to joint ventures 

and associate

Net flows:

Premiums
Surrenders
Maturities/deaths

Net flows note (a)
Investment‑related items and other movements
Foreign exchange translation differences

At 31 December 2017

Comprising:

Shareholder-backed business  £m

Asia

US

27,844
(2,812)

138,913
–

4,749
(1,931)
(732)

2,086
1,116
4,617

14,766
(7,872)
(1,696)

5,198
5,690
27,825

UK and
Europe

52,824
–

1,842
(2,967)
(2,521)

(3,646)
6,980
–

Total

219,581
(2,812)

21,357
(12,770)
(4,949)

3,638
13,786
32,442

32,851

177,626

56,158

266,635

26,450

177,626

56,158

260,234

6,401

6,064
(2,755)
(1,008)

2,301
3,797
(1,547)

–

–

6,401

15,219
(10,017)
(2,065)

3,137
16,251
(16,290)

2,283
(2,433)
(2,571)

(2,721)
2,930
–

23,566
(15,205)
(5,644)

2,717
22,978
(17,837)

37,402

180,724

56,367

274,493

– Policyholder liabilities on the consolidated statement of financial position 

(excludes £32 million classified as unallocated to a segment)
– Group's share of policyholder liabilities relating to joint ventures 

29,935 

180,724 

56,367 

267,026 

and associate

7,467 

–

–

7,467 

* The reclassification of Korea life business as held for sale reflects the value of policyholder liabilities held at 1 January 2016. No other amounts are shown within the 2016 analysis above in 

respect of Korea.

Note
(a) 

Including net flows of the Group’s insurance joint ventures and associate.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  231

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
(iii) Movement in insurance contract liabilities and unallocated surplus of with-profits funds
Further analysis of the movement in the year of the Group’s insurance contract liabilities, gross and reinsurance share, and unallocated 
surplus of with‑profits funds is provided below:

At 1 January 2016
Income and expense included in the income statement and other comprehensive income 
Foreign exchange translation differences

At 31 December 2016/1 January 2017
Income and expense included in the income statement and other comprehensive income 
Foreign exchange translation differences

At 31 December 2017

(iv) Reinsurers’ share of insurance contract liabilities

Insurance contract liabilities

Gross
£m

260,753
20,210
35,472

316,435
31,142
(19,405)

328,172

Reinsurers’
share
£m

6,992
752
1,221

8,965
422
(667)

8,720

Unallocated
surplus of
with-profits
funds
£m

13,096
768
453

14,317
2,949
(315)

16,951

Insurance contract liabilities
Claims outstanding

Asia

1,912
48

1,960

US

5,672
752

6,424

UK and
Europe

Unallocated to
a segment

2017  £m

2016  £m

1,136
150

1,286

–
3

3

8,720
953

9,673

8,965
1,086

10,051

The Group cedes certain business to other insurance companies. Although the ceding of insurance does not relieve the Group from its 
liability to its policyholders, the Group participates in such agreements for the purpose of managing its loss exposure. The Group 
evaluates the financial condition of its reinsurers and monitors concentration of credit risk from similar geographic regions, activities or 
economic characteristics of the reinsurers to minimise its exposure from reinsurer insolvencies. Of the reinsurers’ share of insurance 
contract liabilities balance of £9,673 million at 31 December 2017 (2016: £10,051 million), 80 per cent (2016: 85 per cent) were ceded by 
the Group’s UK and Europe and US operations, of which 96 per cent (2016: 96 per cent) of the balance were from reinsurers with 
Standard & Poor’s rating A‑ and above.

The reinsurance asset for Jackson as shown in the table above primarily relates to certain fully collateralised former REALIC business 

retained by Swiss Re through 100 per cent reinsurance agreements. Apart from the reinsurance of REALIC business, the principal 
reinsurance ceded by Jackson outside the Group is on term‑life insurance, direct and assumed accident and health business and GMIB 
variable annuity guarantees. Net commissions received on ceded business and claims incurred ceded to external reinsurers totalled 
£28 million and £526 million respectively during 2017 (2016: £38 million and £500 million respectively). There were no deferred gains or 
losses on reinsurance contracts in either 2017 or 2016. 

In each of 2017 and 2016, the Group’s UK and Europe insurance business entered into longevity reinsurance transactions on certain 

aspects of the UK’s annuity liabilities. Further information on these transactions is provided in note B3(c). The gains and losses 
recognised in profit and loss for the other reinsurance contracts written in the year were immaterial.  

232  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continued(b) Asia insurance operations
(i) Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with‑profits funds of Asia insurance operations from the 
beginning of the year to the end of the year is as follows:

At 1 January 2016
Comprising:

With-profits 
 business 
£m 

Unit-linked 
 liabilities 
£m 

20,934

15,966

Other 
business
£m 

11,878

Total 
£m 

48,778

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

18,381

13,355

9,519

41,255

of financial position

2,553

–

–

2,553

– Group’s share of policyholder liabilities relating to joint ventures 

and associate‡

Reclassification of Korea life business as held for sale*
Premiums

New business 
In‑force

Surrenders note (c)  
Maturities/deaths

Net flows note (b)
Shareholders' transfers post‑tax
Investment‑related items and other movements 
Foreign exchange translation differences note (a)

At 31 December 2016/1 January 2017

Comprising:

–
–

1,701
3,189

4,890
(368)
(826)

3,696
(44)
889
4,458

2,611
(2,187)

921
1,447

2,368
(1,641)
(78)

649
–
621
2,458

2,359
(625)

767
1,614

2,381
(290)
(654)

1,437
–
495
2,159

4,970
(2,812)

3,389
6,250

9,639
(2,299)
(1,558)

5,782
(44)
2,005
9,075

29,933

17,507

15,344

62,784

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

27,266

14,289

12,161

53,716

of financial position

2,667

–

–

2,667

– Group’s share of policyholder liabilities relating to joint ventures and 

associate‡

Premiums

New business 
In‑force

Surrenders note (c)  
Maturities/deaths

Net flows note (b)
Shareholders' transfers post‑tax
Investment‑related items and other movements note (d)
Foreign exchange translation differences note (a)

At 31 December 2017 note (b)

Comprising:

–

3,218

3,183

6,401

1,143
4,656

5,799
(324)
(901)

4,574
(54)
4,385
(2,401)

1,298
1,637

2,935
(2,288)
(150)

497
–
2,830
(807)

999
2,130

3,129
(467)
(858)

1,804
–
967
(740)

3,440
8,423

11,863
(3,079)
(1,909)

6,875
(54)
8,182
(3,948)

36,437

20,027

17,375

73,839

– Policyholder liabilities on the consolidated statement of financial position§
– Unallocated surplus of with-profits funds on the consolidated statement 

32,963

16,263

13,672

62,898

of financial position

3,474

–

–

3,474

– Group’s share of policyholder liabilities relating to joint ventures and 

associate‡

Average policyholder liability balances†

2017

2016

–

3,764

3,703

7,467

30,115

22,823

18,767

15,643

16,359

13,299

65,241

51,765

www.prudential.co.uk 

Annual Report 2017    Prudential plc  233

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
* The reclassification of Korea life business as held for sale reflects the value of policyholder liabilities held at 1 January 2016. No other amounts are shown within the 2016 analysis above 

in respect of Korea. 

† Averages have been based on opening and closing balances and adjusted for acquisitions and disposals in the year and exclude unallocated surplus of with‑profits funds.
‡ The Group’s investment in joint ventures and associate are accounted for on an equity method basis and the Group’s share of the policyholder liabilities as shown above relate to the 

life businesses in China, India and of the Takaful business in Malaysia.

§ The policyholder liabilities of the with‑profits business of £32,963 million, shown in the table above, is after deducting the intra‑group reinsurance liabilities ceded by UK and Europe 

insurance operations of £1,235 million to the Hong Kong with‑profits business (2016: £1,302 million). Including this amount the Asia with‑profits policyholder liabilities are 
£34,198 million.

Notes
(a)  Movements in the year have been translated at the average exchange rates for the year. The closing balance has been translated at the closing spot rates as at the end of the year. 

Differences upon retranslation are included in foreign exchange translation differences.

(b)  Net flows have increased by £1,093 million to £6,875 million in 2017 predominantly reflecting continued growth of the in‑force book and increased flows from new business. 
(c) 

Investment‑related items and other movements for 2017 principally represent equity market gains and falls in bond yields during the year, in a number of business units with the 
greatest impact being on with‑profits and unit‑linked business.

(ii) Duration of liabilities
The table below shows the carrying value of policyholder liabilities and the maturity profile of the cash flows on a discounted basis for 
2017 and 2016, taking account of expected future premiums and investment returns:

Policyholder liabilities

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

2017  £m

62,898

2016  £m

53,716

%

21
19
16
12
10
22

%

23
20
16
11
9
21

(iii) Summary policyholder liabilities (net of reinsurance) and unallocated surplus
At 31 December 2017, the policyholder liabilities and unallocated surplus for Asia operations excluding joint ventures and after deducting 
intra‑group reinsurance liabilities ceded by UK and Europe of £66,372 million (2016: £56,383 million), net of external reinsurance of 
£1,961 million (2016: £1,539 million), comprised the following:

Hong Kong
Indonesia
Malaysia
Singapore
Taiwan
Other operations

Total Asia operations

2017  £m

29,411
3,762
5,014
17,432
3,729
5,062

64,410

2016  £m

23,852
3,405
4,332
15,324
3,504
4,427

54,844

234  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continued(c) US insurance operations
(i) Analysis of movements in policyholder liabilities 
A reconciliation of the total policyholder liabilities of US insurance operations from the beginning of the year to the end of the year 
is as follows:

US insurance operations

At 1 January 2016

Premiums 
Surrenders
Maturities/deaths

Net flows note (b)
Transfers from general to separate account
Investment‑related items and other movements 
Foreign exchange translation differences note (a)

At 31 December 2016/1 January 2017

Premiums 
Surrenders
Maturities/deaths

Net flows note (b)
Transfers from general to separate account
Investment‑related items and other movements note (c)
Foreign exchange translation differences note (a)

At 31 December 2017

Average policyholder liability balances*

2017

2016

* Averages have been based on opening and closing balances.

Variable 
 annuity 
 separate 
 account 
 liabilities 
£m 

91,022

10,232
(5,036)
(803)

4,393
1,164
5,246
18,586

Fixed annuity, 
 GIC and other 
 business
£m 

Total
£m 

47,891

138,913

4,534
(2,836)
(893)

805
(1,164)
444
9,239

14,766
(7,872)
(1,696)

5,198
–
5,690
27,825

120,411

57,215

177,626

11,529
(6,997)
(1,026)

3,506
2,096
15,956
(11,441)

3,690
(3,020)
(1,039)

(369)
(2,096)
295
(4,849)

15,219
(10,017)
(2,065)

3,137
–
16,251
(16,290)

130,528

50,196

180,724

125,469

105,717

53,706

52,553

179,175

158,270

Notes
(a)  Movements in the year have been translated at an average rate of US$1.29/£1.00 (2016: US$1.35/£1.00). The closing balances have been translated at closing rate of 

US$1.35/£1.00 (2016: US$1.24/£1.00). Differences upon retranslation are included in foreign exchange translation differences.

(b)  Net flows were £3,137 million in 2017, reflecting continued strong inflows into the variable annuity business.
(c) 

Positive investment‑related items and other movements in variable annuity separate account liabilities of £15,956 million for 2017 primarily reflects the increases in equities and 
bond values during the year. Fixed annuity, GIC and other business investment and other movements of £295 million primarily reflect the increase in guarantee reserve in the year.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  235

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
(ii) Duration of liabilities
The table below shows the carrying value of policyholder liabilities and maturity profile of the cash flows on a discounted basis for 2017 
and 2016:

2017  £m

2016  £m

Fixed annuity
and other
business
(including
GICs and
similar
contracts)

Variable
 annuity
separate
account 
liabilities

Fixed annuity
and other
business
(including
GICs and
similar
contracts)

Total

Variable
 annuity
separate
account 
liabilities

Total

Policyholder liabilities

50,196

130,528

180,724

57,215

120,411

177,626

2017  %

2016  %

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

50
25
12
7
3
3

42
29
15
8
4
2

44
28
14
8
4
2

49
26
11
7
3
4

43
29
14
8
4
2

45
28
14
7
3
3

(iii) Aggregate account values
The table below shows the distribution of account values for fixed annuities (fixed interest rate and fixed index), the fixed account 
portion of variable annuities, and interest‑sensitive life business within the range of minimum guaranteed interest rates as described 
in note C4.2(b) as at 31 December 2017 and 2016:

Minimum guaranteed interest rate

> 0% – 1.00%
> 1.0% – 2.0%
> 2.0% – 3.0%
> 3.0% – 4.0%
> 4.0% – 5.0%
> 5.0% – 6.0%

Total

Fixed annuities and the
fixed account portion
of variable annuities
£m

Interest-sensitive
life business
£m

2017

6,887
7,385
9,799
1,272
1,744
220

27,307

2016

7,765
8,718
11,249
1,456
1,954
247

31,389

2017

–
–
221
2,341
2,059
1,651

6,272

2016

–
–
243
2,675
2,333
1,839

7,090

236  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continued(d) UK and Europe insurance operations
(i) Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with‑profits funds of UK and Europe insurance operations 
from the beginning of the year to the end of the year is as follows:

At 1 January 2016
Comprising:

– Policyholder liabilities
– Unallocated surplus of with-profits funds

Premiums
Surrenders
Maturities/deaths

Net flows note (a)
Shareholders' transfers post‑tax
Switches
Investment‑related items and other movements 
Foreign exchange translation differences

At 31 December 2016/1 January 2017

Comprising:

– Policyholder liabilities
– Unallocated surplus of with-profits funds

Premiums
Surrenders
Maturities/deaths

Net flows note (a)
Shareholders' transfers post‑tax
Switches
Investment‑related items and other movements note (b)
Foreign exchange translation differences

At 31 December 2017

Comprising:

– Policyholder liabilities
– Unallocated surplus of with-profits funds

Average policyholder liability balances*

2017

2016

Shareholder-backed funds
and subsidiaries

With-profits
sub-funds†
£m

Unit-linked
liabilities
£m

Annuity
and other
long-term
business
£m

Total
£m

100,069

21,442

31,382

152,893

89,526
10,543
9,287
(3,854)
(4,314)

1,119
(215)
(152)
11,798
527

21,442
–
1,227
(2,889)
(583)

(2,245)
–
152
2,770
–

31,382
–
615
(78)
(1,938)

(1,401)
–
–
4,058
–

142,350
10,543
11,129
(6,821)
(6,835)

(2,527)
(215)
–
18,626
527

113,146

22,119

34,039

169,304

101,496
11,650
12,527
(4,506)
(4,564)

3,457
(233)
(192)
8,408
113

22,119
–
1,923
(2,342)
(612)

(1,031)
–
192
1,865
–

34,039
–
360
(91)
(1,959)

(1,690)
–
–
873
–

157,654
11,650
14,810
(6,939)
(7,135)

736
(233)
–
11,146
113

124,699

23,145

33,222

181,066

111,222
13,477

106,359

95,511

23,145
–

22,632

21,781

33,222
–

167,589
13,477

33,631

162,622

32,711

150,003

* Averages have been based on opening and closing balances and exclude unallocated surplus of with‑profits funds.
† Includes the Scottish Amicable Insurance Fund.

Notes
(a) 

(b) 

Net flows improved from negative £(2,527) million in 2016 to positive £736 million in 2017, due primarily to higher premium flows into our with‑profits funds following increased 
sales into with‑profits savings and retirement products. This has been offset by lower premiums into our annuity business following our withdrawal from this market in the UK. 
The level of inflows/outflows for unit‑linked business remains subject to annual variation as it is driven by corporate pension schemes with transfers in or out from a small number 
of schemes influencing the level of flows in the period. 
Investment‑related items and other movements of £11,146 million principally comprise investment return attributable to policyholders earned in the period reflecting favourable 
equity market movements.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  237

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
(ii) Duration of liabilities
With the exception of most unitised with‑profits bonds and other whole of life contracts, the majority of the contracts of UK and Europe 
insurance operations have a contract term. In effect, the maturity term of the other contracts reflects the earlier of death, maturity, or the 
policy lapsing. In addition, as described in note A3.1, with‑profits contract liabilities include projected future bonuses based on current 
investment values. The actual amounts payable will vary with future investment performance of SAIF and the WPSF. 

The following tables show the carrying value of the policyholder liabilities and the maturity profile of the cash flows, on a discounted 

basis for 2017 and 2016: 

With-profits business

Insurance
contracts

Invest-
ment
contracts

Total

2017  £m

Annuity business
(insurance contracts)

Non-
profit
annuities
within
 WPSF

Share-
holder-
backed
annuity 

Other

Total

Total

Insurance
contracts

Invest-
ment
contracts

Total

Policyholder liabilities

38,285

62,328 100,613

10,609

32,572

43,181

6,714

17,081

23,795 167,589

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

33
23
16
11
7
10

37
27
17
10
4
5

36
25
17
10
5
7

31
24
17
11
7
10

2017  %

26
23
18
13
9
11

2016  £m

27
23
18
13
9
10

41
26
15
9
5
4

31
22
18
13
8
8

34
23
17
12
7
7

34
25
17
11
6
7

Policyholder liabilities

37,848

52,495

90,343

11,153

33,881

45,034

6,111

16,166

22,277

157,654

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

37
23
15
9
7
9

37
29
16
10
4
4

37
26
16
10
5
6

29
24
18
12
7
10

2016  %

25
22
18
14
9
12

26
23
18
13
9
11

40
23
12
7
4
14

34
23
17
12
7
7

37
23
15
10
6
9

34
25
17
11
6
7

 — The cash flow projections of expected benefit payments used in the maturity profile table above are from value of in‑force business 

and exclude the value of future new business, including future vesting of internal pension contracts.

 — Benefit payments do not reflect the pattern of bonuses and shareholder transfers in respect of the with‑profits business.
 — Shareholder‑backed annuity business includes the ex‑PRIL and the legacy PAC shareholder annuity business.
 — Investment contracts under ‘Other’ comprise certain unit‑linked and similar contracts accounted for under IAS 39 and IAS 18.
 — For business with no maturity term included within the contracts; for example, with‑profits investment bonds such as Prudence 

Bonds, an assumption is made as to likely duration based on prior experience.

238  Prudential plc    Annual Report 2017 

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C Balance sheet notes continued(iii) Annuitant mortality
Mortality assumptions for UK annuity business are set in light of recent population and internal experience. The assumptions used are 
based on standard population mortality tables (PCMA08/PCFA08 for males/females in 2017 and PCMA00/PCFA00 in 2016), with 
an allowance for expected future mortality improvements. The standard population tables are adjusted to reflect the features of the 
Company’s portfolio. For 2017 these portfolio‑specific adjustments have been revised so that adjustments are now applied on a per 
policy basis, rather than across larger groupings, and therefore disclosure of broad percentage adjustments to the standard tables would 
no longer appropriately reflect the methodology applied. Where annuities have been sold on an enhanced basis to impaired lives, 
an adjustment is made for the additional expected mortality.

New mortality projection models are released regularly by the Continuous Mortality Investigation (CMI). The CMI 2015 model was 

used to produce the 2017 results and the CMI 2014 model was used to produce the 2016 results, calibrated to reflect the Company’s 
view of future mortality improvements. The tables and range of percentages used are summarised in the table below:

CMI Model, with calibration to reflect future mortality improvements

2017

CMI 2015

For males: with a long-term improvement rate of 2.25% pa
For females: with a long-term improvement rate of 2.00% pa

2016

CMI 2014

For males: with a long‑term improvement rate of 2.25% pa*
For females: with a long‑term improvement rate of 1.50% pa*

* In 2016, for both males and females, the initial rates of mortality improvement in the CMI model 2014 were uplifted by 0.25 per cent per annum.

For annuities in deferment, the tables used were AM92 – four years (males) and AF92 – four years (females) for 2017 and 2016.

C4.2 Products and determining contract liabilities

(a) Asia

Contract type Description

Material features

Determination of liabilities

With-profits 
and 
participating 
contracts

Provides savings and/or protection 
where the basic sum assured can 
be enhanced by a profit share (or 
bonus) from the underlying fund 
as determined at the discretion of 
the Company.

Participating products often offer a 
guaranteed maturity or surrender 
value. Declared regular bonus are 
guaranteed once vested. Future 
bonus rates and cash dividends 
are not guaranteed. Market value 
adjustments and surrender 
penalties are used for certain 
products where the law permits 
such adjustments. Guarantees 
are predominantly supported 
by segregated life funds and 
their estates.

With‑profits contracts are 
predominantly sold in Hong Kong, 
Malaysia and Singapore. The total 
value of the with‑profits funds is driven 
by the underlying asset valuation with 
movements reflected principally in the 
accounting value of policyholder 
liabilities and unallocated surplus.

In Taiwan and India, US GAAP is 
applied for measuring insurance 
assets and liabilities. The other Asia 
operations principally adopt a gross 
premium valuation method.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  239

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C4.2 Products and determining contract liabilities continued

(a) Asia continued

Contract type Description

Material features

Determination of liabilities

Term, whole 
life and 
endowment 
assurance 

Non‑participating savings and/or 
protection where the benefits are 
guaranteed, or determined by 
a set of defined market‑related 
parameters.

These products often offer a 
guaranteed maturity and surrender 
value. It is common in Asia for 
regulations or market‑driven 
demand and competition to 
provide some form of capital value 
protection and minimum crediting 
interest rate guarantees. This is 
reflected within the guaranteed 
maturity and surrender values. 
Guarantees are borne by 
shareholders. 

Unit-linked

Combines savings with protection, 
the cash value of the policy 
depends on the value of the 
underlying unitised funds.

The approach to determining the 
contract liabilities is generally driven 
by the local solvency basis. A gross 
premium valuation method is used in 
those countries where a risk‑based 
capital framework is adopted for local 
solvency. Under the gross premium 
valuation method, all cash flows are 
valued explicitly using best estimate 
assumptions with a suitable margin 
for prudence. This is achieved either 
through adding an explicit allowance 
for assumptions to deviate from best 
estimate or by applying an overlay 
constraint so that no negative reserves 
(ie where future premium inflows are 
expected to exceed prudent future 
claims and outflows) are derived at 
an individual policyholder level or a 
combination of both. 

In Vietnam, the Company uses an 
estimation basis aligned substantially 
to that used by the countries applying 
the gross premium valuation method. 

For India and Taiwan, US GAAP is 
applied for measuring insurance 
liabilities. For these countries, the 
future policyholder benefit provisions 
for non‑linked business are determined 
using the net level premium method, 
with an allowance for surrenders, 
maintenance and claims expenses. 
Rates of interest used in establishing 
the policyholder benefit provisions 
vary by operation depending on the 
circumstances attaching to each block 
of business.

The other Asia operations principally 
adopt a net premium valuation method 
to determine the future policyholder 
benefit provisions. 

The attaching liabilities reflect the unit 
value obligation driven by the value of 
the investments of the unit fund. 
Additional technical provisions are held 
for guaranteed benefits beyond the 
unit fund value using a gross premium 
valuation method. These additional 
provisions are recognised as a 
component of other business liabilities.

240  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continued(a) Asia continued

Contract type Description

Material features

Determination of liabilities

Health and 
protection

Health and protection features are 
offered as supplements to the 
products listed above or sold as 
stand‑alone products. Protection 
covers mortality or morbidity 
benefits including health, disability, 
critical illness and accident 
coverage.

The determination of the liabilities of 
health and protection contracts are 
driven by the local solvency basis. 
A gross premium valuation method 
is used in those countries where a 
risk‑based capital framework is 
adopted for local solvency. Under the 
gross premium valuation method, all 
cash flows are valued explicitly using 
best estimate assumptions with a 
suitable margin for prudence. This is 
achieved either through adding an 
explicit allowance for assumptions 
to deviate from best estimate or by 
applying an overlay constraint so that 
no negative reserves (ie where future 
premium inflows are expected to 
exceed prudent future claims and 
outflows) are derived at an individual 
policyholder level or a combination 
of both.

(b) US

Contract type Description

Material features

Determination of liabilities

Fixed interest 
rate annuities

Fixed interest rate annuities are 
primarily deferred annuity products 
that are used for asset accumulation 
in retirement planning and for 
providing income in retirement. 
At 31 December 2017, fixed interest 
rate annuities accounted for 
7 per cent (2016: 8 per cent) 
of policy and contract liabilities 
of Jackson.

Guaranteed minimum interest rate. 
At 31 December 2017, Jackson had 
fixed interest rate annuities totalling 
£12.6 billion (2016: £14.2 billion) 
in account value with minimum 
guaranteed rates ranging from 
1.0 per cent to 5.5 per cent and a 
2.93 per cent average guaranteed 
rate (2016: 1.0 per cent to 
5.5 per cent and a 2.96 per cent 
average guaranteed rate).

As explained in note A3.1 all of 
Jackson’s insurance liabilities are based 
on US GAAP. An overview of the 
deferral and amortisation of acquisition 
costs for Jackson is provided in 
note C5(b).

With minor exceptions the following is 
applied to most of Jackson’s contracts. 
Contracts are accounted for as 
investment contracts as defined for 
US GAAP purposes by applying a 
retrospective deposit method to 
determine the liability for 
policyholder benefits. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  241

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C4.2 Products and determining contract liabilities continued

(b) US continued

Contract type Description

Material features

Determination of liabilities

Fixed interest 
rate annuities 
continued

The policyholder of a fixed 
interest rate annuity pays Jackson 
a premium, which is credited to the 
policyholder’s account. Periodically, 
interest is credited to the 
policyholder’s account and in some 
cases administrative charges are 
deducted from the policyholder’s 
account. Jackson makes benefit 
payments at a future date as 
specified in the policy based on the 
value of the policyholder’s account 
at that date.

The policy provides that at Jackson’s 
discretion it may reset the interest 
rate, subject to a guaranteed 
minimum. 

Approximately 60 per cent 
(2016: 62 per cent) of the fixed 
interest rate annuities Jackson 
wrote in 2017 provide for a 
(positive or negative) market value 
adjustment (MVA) on surrender. 
This formula‑based adjustment 
approximates the change in value 
that assets supporting the product 
would realise as interest rates move.

This is then augmented by:

 — Any amounts that have been 

assessed to compensate the insurer 
for services to be performed over 
future periods (ie deferred income);

 — Any amounts previously assessed 
against policyholders that are 
refundable on termination of the 
contract; and

 — Any probable future loss on the 

contract (ie premium deficiency).

Capitalised acquisition costs and 
deferred income for these contracts 
are amortised over the life of the book 
of contracts. 

The present value of the estimated 
gross profits is computed using the rate 
of interest that accrues to policyholder 
balances (sometimes referred to as the 
contract rate). 

Estimated gross profits include 
estimates of the following, each of 
which will be determined based on the 
best estimate of amounts over the life 
of the book of contracts without 
provision for adverse deviation:

 — Amounts expected to be assessed 
for mortality less benefit claims in 
excess of related policyholder 
balances;

 — Amounts expected to be assessed 
for contract administration less 
costs incurred for contract 
administration;

 — Amounts expected to be earned 

from the investment of policyholder 
balances less interest credited to 
policyholder balances;

 — Amounts expected to be assessed 
against policyholder balances upon 
termination of contracts (sometimes 
referred to as surrender charges); 
and

 — Other expected assessments and 

credits.

The interest guarantees are not 
explicitly valued but are reflected as 
they are earned in the current account 
liability value.

242  Prudential plc    Annual Report 2017 

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C Balance sheet notes continued(b) US continued

Contract type Description

Material features

Determination of liabilities

The liability for policyholder benefits 
that represent the guaranteed 
minimum return is determined similarly 
to the liabilities of the fixed interest 
annuity above. The equity‑linked 
return option within the contract is 
treated as an embedded liability under 
US GAAP and therefore this element of 
the liability is recognised at fair value.

Fixed index 
annuities

Fixed index annuities vary in 
structure but are generally deferred 
annuities that enable policyholders 
to obtain a portion of an equity‑
linked return (based on participation 
rates and caps), and provide a 
guaranteed minimum return. 
Fixed index annuities accounted 
for 5 per cent (2016: 6 per cent) 
of Jackson’s policy and contract 
liabilities at 31 December 2017.

Jackson hedges the equity return 
risk on fixed index products using 
offsetting equity exposure in the 
variable annuity product. The cost 
of hedging is taken into account in 
setting the index participation rates 
or caps. 

Guaranteed minimum rates are 
generally set at 1.0 to 3.0 per cent. 
At 31 December 2017, Jackson had 
fixed index annuities allocated to 
indexed funds totalling £6.3 billion 
(2016: £7.3 billion) in account value 
with minimum guaranteed rates 
on index accounts ranging from 
1.0 per cent to 3.0 per cent and a 
1.77 per cent average guaranteed 
rate (2016: 1.0 per cent to 
3.0 per cent and a 1.77 per cent 
average guarantee rate).

Jackson offers an optional lifetime 
income rider, which can be elected 
for an additional fee.

Jackson also offers fixed 
interest accounts on some 
fixed index annuity products. 
At 31 December 2017, fixed 
interest accounts of fixed index 
annuities totalled £2.5 billion 
(2016: £2.6 billion) in account value.

Minimum guaranteed rates on 
fixed interest accounts range from 
1.0 per cent to 3.0 per cent and a 
2.58 per cent average guaranteed 
rate (2016: 1.0 per cent to 
3.0 per cent and a 2.55 per cent 
average guaranteed rate).

www.prudential.co.uk 

Annual Report 2017    Prudential plc  243

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C4.2 Products and determining contract liabilities continued

(b) US continued

Contract type Description

Material features

Determination of liabilities

The general principles for fixed annuity 
and fixed index annuity also apply to 
variable annuities.

The impact of any fixed account 
interest guarantees is reflected as 
they are earned in the current 
account value.

Jackson regularly evaluates estimates 
used and adjusts the benefit guarantee 
liability balances, with a related charge 
or credit to benefit expense if actual 
experience or other evidence suggests 
that earlier assumptions should 
be revised.

Variable 
annuities

Variable annuities are deferred 
annuities that have the same tax 
advantages and payout options as 
fixed interest rate and fixed index 
annuities. They are also used for 
asset accumulation in retirement 
planning and to provide income in 
retirement. At 31 December 2017, 
variable annuities accounted for 
77 per cent (2016: 74 per cent) 
of Jackson’s policy and contract 
liabilities.

The rate of return depends upon the 
performance of the selected fund 
portfolio. Policyholders may allocate 
their investment to either the fixed 
account or a selection of variable 
accounts. Subject to benefit 
guarantees, investment risk on the 
variable account is borne by the 
policyholder, while investment risk 
on the fixed account is borne by 
Jackson through guaranteed 
minimum fixed rates of return. 
At 31 December 2017, 5 per cent 
(2016: 6 per cent) of variable annuity 
funds were in fixed accounts.

Jackson had variable annuity 
funds in fixed accounts totalling 
£5.9 billion (2016: £7.3 billion) with 
minimum guaranteed rates ranging 
from 1.0 per cent to 3.0 per cent 
and a 1.68 per cent average 
guaranteed rate (2016: 1.0 per cent 
to 3.0 per cent and a 1.64 per cent 
average guaranteed rate).

Jackson offers a choice of 
guaranteed benefit options 
within its variable annuity product 
portfolio, which can be elected for 
additional fees. These guaranteed 
benefits might be expressed as the 
return of either: (a) total deposits 
made to the contract adjusted for 
any partial withdrawals, (b) total 
deposits made to the contract 
adjusted for any partial withdrawals, 
plus a minimum return, or (c) the 
highest contract value on a 
specified anniversary date adjusted 
for any withdrawals following that 
contract anniversary.

Jackson hedges these risks using 
derivative instruments as described 
in note C7.3.

244  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continued(b) US continued

Contract type Description

Material features

Determination of liabilities

Variable 
annuities 
continued

The benefit guarantee types are 
set out below:

Benefits that are payable in the 
event of death (guaranteed 
minimum death benefit).

Benefits that are payable upon the 
depletion of funds (guaranteed 
minimum withdrawal benefit).

The liability for Guaranteed Minimum 
Death Benefit (GMDB) is determined 
each period end by estimating the 
expected value of benefits in excess 
of the projected account balance 
and recognising the excess ratably 
over the life of the contract based 
on total expected assessments. At 
31 December 2017, these liabilities 
were valued using a series of stochastic 
investment performance scenarios, a 
mean investment return of 7.4 per cent 
(2016: 7.4 per cent) net of external 
fund management fees, and 
assumptions for policyholder 
behaviour, mortality and expense that 
are similar to those used in amortising 
the capitalised acquisition costs.

The liability for the Guaranteed 
Minimum Withdrawal Benefit 
(GMWB) ‘for life’ portion is determined 
similarly to GMDB above.

Guaranteed Minimum Withdrawal 
Benefit ‘not for life’ features are 
treated as embedded derivatives 
under US GAAP. Therefore, 
provisions for these benefits are 
recognised at fair value.

Non‑performance risk is incorporated 
into the fair value calculation through 
the use of discount interest rates 
sourced from an AA corporate credit 
curve as a proxy for Jackson’s own 
credit risk. Other risk margins, 
particularly for policyholder behaviour 
and long‑term volatility, are also 
incorporated into the model through 
the use of explicitly conservative 
assumptions. On a periodic basis, 
Jackson validates the resulting fair 
values based on comparisons to other 
models and market movements.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  245

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C4.2 Products and determining contract liabilities continued

(b) US continued

Contract type Description

Material features

Determination of liabilities

Variable 
annuities 
continued

Life 
insurance

Benefits that are payable at 
annuitisation (guaranteed minimum 
income benefit).

This feature is no longer offered and 
existing coverage is substantially 
reinsured, subject to deductibles 
and annual claim limits.

Benefits that are payable at the end 
of a specified period (guaranteed 
minimum accumulation benefit).

This feature is no longer offered.

Excluding the business that is 
subject to the retrocession treaties 
at 31 December 2017, Jackson had 
interest‑sensitive life business in 
force with total account value of 
£6.3 billion (2016: £7.1 billion), with 
minimum guaranteed interest rates 
ranging from 2.5 per cent to 
6.0 per cent with a 4.67 per cent 
average guaranteed rate 
(2016: 2.5 per cent to 6.0 per cent 
with a 4.66 per cent average 
guaranteed rate).

The direct Guaranteed Minimum 
Income Benefit (GMIB) liability is 
determined by estimating the expected 
value of the annuitisation benefits in 
excess of the projected account 
balance at the date of annuitisation and 
recognising the excess ratably over the 
life of the contract based on total 
expected assessments. 

Guaranteed Minimum Income Benefits 
are reinsured, subject to a deductible 
and annual claim limits. As this 
reinsurance benefit is net settled, it is 
considered to be a derivative under 
IAS 39, and is therefore recognised at 
fair value with the change in fair value 
included as a component of short‑term 
fluctuations. 

Volatility and non‑performance risk is 
considered as per GMWB above.

Guaranteed Minimum Accumulation 
Benefit (GMAB) are treated as 
embedded derivatives under 
US GAAP. Therefore, provisions for 
these benefits are recognised at fair 
value. Volatility and non‑performance 
risk is considered as per GMWB above.

For term and traditional life insurance 
contracts, provisions for future policy 
benefits are determined under 
US GAAP using the net level premium 
method and assumptions as of the 
issue date as to mortality, interest, 
policy lapses and expenses plus 
provisions for adverse deviation for 
directly sold business and assumptions 
at purchase for acquired business. 

For universal life and variable universal 
life a retrospective deposit method is 
used to determine the liability for 
policyholder benefits. This is then 
augmented by additional liabilities to 
account for no‑lapse guarantees, 
profits followed by losses, contract 
features such as persistency bonuses, 
and cost of interest rate guarantees.

Life products include term life, 
traditional life and interest‑sensitive 
life (universal life and variable 
universal life). Life insurance 
products accounted for 9 per cent 
(2016: 10 per cent) of Jackson’s 
policy and contract liabilities at 
31 December 2017. Jackson 
discontinued new sales of life 
insurance products in 2012.

Term life provides protection for a 
defined period and a benefit that is 
payable to a designated beneficiary 
upon death of the insured. 

Traditional life provides protection 
for either a defined period or until 
a stated age and includes a 
predetermined cash value. 

246  Prudential plc    Annual Report 2017 

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C Balance sheet notes continued(b) US continued

Contract type Description

Material features

Determination of liabilities

Life 
insurance 
continued

Institutional 
products

Universal life provides permanent 
individual life insurance for the life 
of the insured and includes a 
savings element. 

Variable universal life is a type of 
life insurance policy that combines 
death benefit protection with the 
ability for the policyholder account 
to be invested in separate account 
funds. For certain fixed universal 
life plans, additional provisions 
are held to reflect the existence of 
guarantees offered in the past 
that are no longer supported by 
earnings on the existing asset 
portfolio, or for situations where 
future mortality charges are not 
expected to be sufficient to provide 
for future mortality costs.

Institutional products are: 
guaranteed investment contracts 
(GICs), funding agreements 
(including agreements issued in 
conjunction with Jackson’s 
participation in the US Federal 
Home Loan Bank programme) 
and Medium Term Note funding 
agreements. At 31 December 2017 
institutional products accounted for 
1 per cent of contract liabilities 
(2016: 1 per cent).

Institutional products are classified 
as investment contracts, and are 
accounted for as financial liabilities. 
The currency risk on contracts that 
represent currency obligations other 
than US dollars are hedged using 
cross‑currency swaps.

GICs feature a lump sum 
policyholder deposit on which 
interest is paid at a rate fixed at 
inception. Market value 
adjustments are made to the 
value of any early withdrawals.

Funding agreements feature either 
lump sum or periodic policyholder 
deposits. Interest is paid at a fixed 
or index‑linked rate. Funding 
agreements have a duration of 
between one and 30 years. In 2017 
and 2016 there were no funding 
agreements terminable by the 
policyholder with less than 
90 days notice.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  247

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C4.2 Products and determining contract liabilities continued

(c) UK and Europe

Contract type Description

Material features

Determination of liabilities

With-profits 
contracts in 
WPSF

With‑profits contracts provide 
returns to policyholders through 
bonuses that are ‘smoothed’. 
There are two types of bonuses: 
‘regular’ and ‘final’.

Regular bonus rates are 
determined for each type of 
policy primarily by targeting 
the bonus level at a prudent 
proportion of the long‑term 
expected future investment 
return on underlying assets, 
reduced as appropriate for each 
type of policy to allow for items 
such as expenses, charges, tax 
and shareholders’ transfers. 

In normal investment conditions, 
PAC expects changes in regular 
bonus rates to be gradual over 
time. However, PAC retains the 
discretion whether or not to 
declare a regular bonus each 
year, and there is no limit on the 
amount by which regular bonus 
rates can change.

A final bonus which is normally 
declared annually, may be added 
when a claim is paid or when 
units of a unitised product are 
realised.

The rates of final bonus usually 
vary by type of policy and by 
reference to the period, usually 
a year, in which the policy 
commences or each premium is 
paid. These rates are determined 
by reference to the asset shares 
for the sample policies but 
subject to the smoothing 
approach as explained below.

Regular bonuses are typically 
declared once a year, and once 
credited, are guaranteed in 
accordance with the terms of the 
particular product. Final bonuses 
rates are guaranteed only until 
the next bonus declaration.

The policyholder liabilities reported for the 
WPSF are primarily for two broad types of 
business. These are accumulating and 
conventional with‑profits contracts. The 
policyholder liabilities of the WPSF are 
accounted for in accordance with the 
requirements of FRS 27.

For with‑profits business a market 
consistent valuation is performed. Additional 
assumptions required are for persistency and 
the management actions under which the 
fund is managed. Assumptions used for a 
market‑consistent valuation typically do not 
contain margins, whereas those used for the 
valuation of other classes of business do.

The provisions have been determined 
on a basis consistent with the detailed 
methodology included in regulations 
contained in the PRA’s previously issued 
rules for the determination of reserves on 
the PRA’s ‘realistic’ Peak 2 basis. Though no 
longer in force for regulatory purposes, these 
rules continue to be applied to determine 
with‑profits contract liabilities in accordance 
with IFRS 4. In aggregate, the regime has the 
effect of placing a value on the liabilities of 
UK with‑profits contracts, which reflects the 
amounts expected to be paid based on the 
current value of investments held by the 
with‑profits funds and current 
circumstances. These contracts are a 
combination of insurance and investment 
contracts with discretionary participation 
features, as defined by IFRS 4.

The PRA’s Peak 2 calculation under the 
realistic regime requirement is explained 
further in note A3.1 under the UK regulated 
with‑profits section.

Persistency assumptions are set based on the 
results of the most recent experience analysis 
looking at the experience over recent years of 
the relevant business. 

Maintenance and, for some classes of 
business, termination expense assumptions 
are expressed as per policy amounts. They 
are set based on the expenses incurred 
during the year, including an allowance 
for ongoing investment expenditure and 
allocated between entities and product 
groups in accordance with the operation’s 
internal cost allocation model. Expense 
inflation assumptions are set consistent with 
the economic basis and based on the inflation 
swap spot curve.

The contract liabilities for with‑profits 
business also require assumptions for 
mortality. These are set based on the 
results of recent experience analysis.

248  Prudential plc    Annual Report 2017 

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C Balance sheet notes continued(c) UK and Europe continued

Contract type Description

Material features

Determination of liabilities

PruFund 
contracts

A range of with‑profits contracts 
offering policyholders a choice 
of investment profiles. 

Unlike traditional with‑profits 
contracts no regular or final 
bonuses are declared. Policyholder 
return is determined by an 
Expected Growth Rate (EGR) which 
is declared quarterly. A different 
EGR is applied for each of the 
different PruFund funds within the 
range, each relating to the individual 
asset mix of that fund. The relevant 
EGR is applied to increase the unit 
value of policyholder funds, 
calculated daily.

In normal investment conditions the 
EGR is expected to reflect PAC’s 
view of how the funds will perform 
over the longer term. An adjustment 
is made to the smoothed unit value 
if it moves outside of a specified 
range relative to the value of the 
underlying assets.

SAIF is a ring‑fenced with‑profits 
sub‑fund of PAC. No new business 
is written in SAIF, although regular 
premiums are still being paid on 
in‑force policies. The fund is solely 
for the benefit of policyholders 
of SAIF. Shareholders have no 
interest in the profits of this fund 
although they are entitled to asset 
management fees on this business. 
The process for determining 
policyholder bonuses of SAIF 
with‑profits policies,  is similar to 
that for the with‑profits policies of 
the WPSF. However, in addition, the 
surplus assets in SAIF are allocated 
to policies in an orderly and 
equitable distribution over time as 
enhancements to policyholder 
benefits.

SAIF 
with-profits

As with‑profits contracts, the liability 
for PruFund contracts are calculated 
in accordance with the methodology 
applied to other WPSF contracts, 
as described above.

The process of determining 
policyholder liabilities of SAIF is similar 
to that for the with‑profits policies of 
the WPSF.

Provision is made for the risks 
attaching to some SAIF unitised 
with‑profits policies that have 
(Market Value Reduction) 
MVR‑free dates and for those SAIF 
products which have a guaranteed 
minimum benefit on death or 
maturity of premiums accumulated 
at 4 per cent per annum.

The Group’s main exposure to 
guaranteed annuities in the UK 
is through SAIF and a provision 
of £503 million was held in SAIF 
at 31 December 2017 
(2016: £571 million) to honour the 
guarantees. As SAIF is a separate 
sub‑fund solely for the benefit of 
policyholders of SAIF, this 
provision has no impact on the 
financial position of the Group’s 
shareholders’ equity.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  249

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.2 Products and determining contract liabilities continued

(c) UK and Europe continued

Contract type Description

Material features

Determination of liabilities

Annuities 
– level, fixed 
increase and 
inflation-
linked 
annuities

Level
Provide a fixed annuity payment 
over the policyholder’s life.

Fixed increase
Provide for a regular annuity 
payment which incorporates 
automatic increases in annuity 
payments by fixed amounts 
over the policyholder’s life.

Inflation-linked
Provide for a regular annuity 
payment to which an additional 
amount is added periodically based 
on the increase in the UK RPI.

With-profits
Written in the with‑profits fund, 
these combine the income features 
of annuity products with the 
investment smoothing features of 
with‑profits products and enable 
policyholders to obtain exposure 
to investment return on the 
with‑profits fund equity shares, 
property and other investment 
categories over time.

As per with‑profits products.

Annuity liabilities are calculated as the 
expected future value of future annuity 
payments and expenses discounted by 
a valuation interest rate. 

Key assumptions include:

Mortality
The mortality assumptions are set in 
light of recent population and internal 
experience. The assumptions used are 
adjusted  percentages of standard 
actuarial mortality tables with an 
allowance for future mortality 
improvements, the effect of anti‑
selection and characteristics specific 
to each individual policyholder. 
Where annuities have been sold on an 
enhanced basis to impaired lives an 
additional age adjustment is made. 

New mortality projection models are 
released annually by the Continuous 
Mortality Investigation (CMI). The CMI 
2015 model was used to produce the 
2017 results calibrated to reflect an 
appropriate view of future mortality 
improvements.

For annuities in payment, the mortality 
tables used are set out in C4.1(d)(iii). 

Expense
Maintenance expense assumptions are 
expressed as per policy amounts. They 
are set based on the expenses incurred 
during the year, including an allowance 
for ongoing investment expenditure 
and allocated between entities and 
product groups in accordance with the 
operation’s internal cost allocation 
model. A margin for adverse deviation 
is added to this amount. Expense 
inflation assumptions are set consistent 
with the economic basis and based on 
the inflation swap spot curve. 

250  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continued(c) UK and Europe continued

Contract type Description

Material features

Determination of liabilities

Annuities 
– level, fixed 
increase and 
inflation-
linked 
annuities 
continued

Unit-linked

UK and Europe insurance 
operations also have a book 
of unit‑linked policies.

There are no guaranteed maturity 
values or guaranteed annuity 
options on unit‑linked policies 
except for minor amounts for 
certain policies linked to cash 
units within SAIF.

Valuation interest rates 
Valuation interest rates used to 
discount the liabilities are based on the 
yields as at the valuation date on the 
assets backing the technical provisions. 
For fixed interest securities the internal 
rate of return of the assets backing the 
liabilities is used. Properties are valued 
using the lower of the rental yield and 
the redemption yield, and for equities it 
is the greater of the dividend yield and 
the average of the dividend yield and 
the earnings yield. An adjustment is 
made to the yield on non‑risk‑free fixed 
interest securities and property to 
reflect credit risk. 

Credit risk 
For IFRS reporting, the results for UK 
shareholder‑backed annuity business 
are particularly sensitive to the 
allowances made for credit risk on fixed 
interest securities. Further details on 
credit risk allowance are provided in 
note B3(c).

For unit‑linked contracts the attaching 
liability reflects the unit value 
obligation and, in the case of policies 
classified as insurance contracts, 
provision for expenses and mortality 
risk. The latter component is 
determined by applying mortality 
assumptions on a basis that is 
appropriate for the 
policyholder profile.

For those contracts where the level 
of insurance risk is insignificant, the 
assets and liabilities arising under the 
contracts are distinguished between 
those that relate to the financial 
instrument liability and acquisition 
costs and deferred income that relate 
to the component of the contract that 
relates to investment management. 
Acquisition costs and deferred income 
are recognised consistent with the level 
of service provision in line with the 
requirements of IAS 18.

To calculate the non‑unit reserves for 
linked business, assumptions have 
been set for the gross unit growth rate 
and the rate of inflation of maintenance 
expenses, as well as for the valuation 
interest rate.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  251

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued 

C4.2 Products and determining contract liabilities continued
Operation of the UK with-profits sub-funds
The WPSF mainly contains with‑profits business but it also contains some non‑profit business (unit‑linked, term assurances and 
annuities). The WPSF’s profits, apportioned 90 per cent to its policyholders and 10 per cent to shareholders as surplus for distribution, 
are determined via the annual actuarial valuation.

Application of significant judgement
Determining bonuses using the table described in the material features table above requires the PAC Board to apply significant 
judgement in many respects, including in particular the following:

 — Determining what constitutes fair treatment of customers;
 — Smoothing of investment returns; and
 — Determining at what level to set bonuses to ensure that they are competitive. 

Key assumptions
The overall rate of return on investments and the expectation of future investment returns are the most important influences in bonus 
rates, subject to the smoothing described below. Prudential determines the assumptions to apply in respect of these factors, including 
the effects of reasonably likely changes in key assumptions, in the context of the overarching discretionary and smoothing framework 
that applies to its with‑profits business. As such, it is not possible to specifically quantify the effects of each of these assumptions, or of 
reasonably likely changes in these assumptions.

Prudential’s approach, in applying significant judgement and discretion in relation to determining bonus rates, is consistent 

conceptually with the approach adopted by other firms that manage a with‑profits business and is also consistent with the requirements 
of the Principles and Practices of Financial Management (PPFM) that are applied in the management of their with‑profits funds.

In accordance with industry‑wide regulatory requirements, the PAC Board has appointed: 

 — A Chief Actuary who provides the PAC Board with all actuarial advice;
 — A With‑Profits Actuary whose specific duty is to advise the PAC Board on the reasonableness and proportionality of the manner in 
which its discretion has been exercised in applying the Principles and Practices of Financial Management and the manner in which 
any conflicting interests have been addressed; and

 — A With‑Profits Committee of independent individuals, which assesses the degree of compliance with the PPFM and the manner in 

which conflicting rights have been addressed.

Determination of bonus rates
In determining bonus rates for the UK with‑profits policies, smoothing is applied to the allocation of the overall earnings of the UK 
with‑profits fund of which the investment return is a significant element.

The degree of smoothing is illustrated numerically by comparing in the following table the relatively ‘smoothed’ level of policyholder 
bonuses declared as part of the surplus for distribution, with the more volatile movement in investment return and other items of income 
and expenditure of the UK component of the PAC with‑profits fund for each year presented.

Net income of the fund:
Investment return
Claims incurred
Movement in policyholder liabilities
Add back policyholder bonuses for the year (as shown below)
Claims incurred and movement in policyholder liabilities  

(including charge for provision for asset shares and excluding policyholder bonuses)

Earned premiums, net of reinsurance
Other income
Acquisition costs and other expenditure
Share of profits from investment joint ventures
Tax charge

Net income of the fund before movement in unallocated surplus
Movement in unallocated surplus

Surplus for distribution

Surplus for distribution allocated as follows:

– 90% policyholders' bonus (as shown above)
– 10% shareholders’ transfers

2017  £m

2016  £m

9,985
(8,449)
(10,011)
2,071

(16,389)
12,508
35
(1,732)
106
(440)

4,073
(1,769)

2,304

13,185
(7,410)
(11,824)
1,934

(17,300)
9,261
177
(1,288)
22
(739)

3,318
(1,169)

2,149

2,071
233

2,304

1,934
215

2,149

252  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedC5 Intangible assets  

C5(a) Goodwill 

Cost
At beginning of year
Disposals/reclassifications to held for sale
Additional consideration paid on previously acquired business
Exchange differences

Net book amount at end of year

Goodwill comprises:

M&G 
Other – attributable to shareholders

Goodwill – attributable to shareholders 
Venture fund investments – attributable to with‑profits funds

Attributable to:

Shareholders With-profits

2017  £m

2016  £m

1,475
(16)
–
(1)

1,458

153
(139)
9
1

24

1,628
(155)
9
–

1,482

1,648
(56)
7
29

1,628

2017  £m

2016  £m

1,153
305

1,458
24

1,482

1,153
322

1,475
153

1,628

Other goodwill attributable to shareholders represents amounts allocated to entities in Asia and, until August 2017, the US operations. 
These goodwill amounts are not individually material.

Impairment testing
Goodwill does not generate cash flows independently of other groups of assets and thus is assigned to cash‑generating units for the 
purposes of impairment testing. These cash‑generating units are based upon how management monitors the business and represent the 
lowest level to which goodwill can be allocated on a reasonable basis.

Assessment of whether goodwill may be impaired
Goodwill is tested for impairment by comparing the cash‑generating units’ carrying amount, including any goodwill, with its recoverable 
amount.

With the exception of M&G, the goodwill attributable to shareholders mainly relates to acquired life businesses. The Company 

routinely compares the aggregate of net asset value and acquired goodwill on an IFRS basis of acquired life business with the value of the 
current in‑force business as determined using the EEV methodology. Any excess of IFRS over EEV carrying value is then compared with 
EEV basis value of current and projected future new business to determine whether there is any indication that the goodwill in the IFRS 
statement of financial position may be impaired. The methodology and assumptions underpinning the Group’s EEV basis of reporting 
are included in the EEV basis supplementary information in this Annual Report. 

Goodwill for venture fund investments is tested for impairment by comparing the business’s carrying value, including goodwill to 

its recoverable amount (fair value less costs to sell).

M&G 
The recoverable amount for the M&G business (which is now part of the UK and Europe operating segment) has been determined 
by calculating the value in use of M&G Group Limited and its subsidiaries (considered to be a cash‑generating unit during 2017). 
This has been calculated by aggregating the present value of future cash flows expected to be derived from the M&G business. 
The discounted cash flow valuation has been based on a three‑year plan prepared by M&G, and approved by management, 

and cash flow projections for later years.

The value in use is particularly sensitive to a number of key assumptions as follows:

i 

ii 

iii 

 The set of economic, market and business assumptions used to derive the three‑year plan. The direct and secondary effects 
of recent developments, such as changes in global equity markets and trends in fund flows, are considered by management 
in arriving at the expectations for the final projections for the plan;
 The assumed growth rate on forecast cash flows beyond the terminal year of the plan after considering expected future and 
past growth rates. A growth rate of 1.7 per cent (2016: 2.0 per cent) has been used to extrapolate beyond the plan period;
 The risk discount rate. Differing discount rates have been applied in accordance with the nature of the individual component 
businesses. For the most material component retail and institutional business, a risk discount rate of 12 per cent (2016: 12 per cent) 
has been applied to post‑tax cash flows. The pre‑tax risk discount rate was 15 per cent (2016: 16 per cent); and

iv   That asset management contracts continue on similar terms. Management believes that any reasonable change in the key 

assumptions would not cause the recoverable amount of M&G to fall below its carrying amount.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  253

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
C5 Intangible assets continued 

C5(b) Deferred acquisition costs and other intangible assets

Deferred acquisition costs and other intangible assets attributable to shareholder
Deferred acquisition costs and other intangible assets attributable to with‑profits funds

Total of deferred acquisition costs and other intangible assets

The deferred acquisition costs and other intangible assets attributable to shareholders comprise: 

Deferred acquisition costs related to insurance contracts as classified under IFRS 4 
Deferred acquisition costs related to investment management contracts, including life assurance contracts 

classified as financial instruments and investment management contracts under IFRS 4

Present value of acquired in‑force policies for insurance contracts as classified under IFRS 4 (PVIF)
Distribution rights and other intangibles

2017  £m

10,866
145

11,011

2016  £m

10,755
52

10,807

2017  £m

2016  £m

9,170

63

9,233

36
1,597

1,633

9,114

64

9,178

43
1,534

1,577

Total of deferred acquisition costs and other intangible assets

10,866

10,755

2017 £m

2016 £m

Deferred acquisition costs

Asia
insurance

US
insurance

UK and
Europe
insurance

All
asset
 management

PVIF and 
 other 
intangibles*

Total

Balance at 1 January
Additions
Amortisation to the income statement:†

Operating profit
Non‑operating profit

Disposals and transfers
Exchange differences and other movements
Amortisation of DAC related to net unrealised valuation 

movements on the US insurance operation's available‑
for‑sale securities recognised within other 
comprehensive income†

Balance at 31 December

788
331

8,303
663

(133)
–
(133)
–
(40)

(403)
462
59
–
(752)

79
14

(10)
–
(10)
–
1

–

(76)

946

8,197

–

84

8
3

(5)
–
(5)
–
–

–

6

1,577
229

10,755
1,240

(158)
(7)
(165)
–
(8)

(709)
455
(254)
–
(799)

Total

8,422
1,179

(686)
557
(129)
(268)
1,475

–

(76)

76

1,633

10,866

10,755

* PVIF and other intangibles includes amounts in relation to software rights with additions of £38 million, amortisation of £32 million, foreign exchange losses of £5 million and a balance at 

31 December 2017 of £67 million.

† Under the Group’s application of IFRS 4, US GAAP is used for measuring the insurance assets and liabilities of its US and certain Asia operations. Under US GAAP, most of the US 

insurance operation’s products are accounted for under Accounting Standard no. 97 of the Financial Accounting Standards Board (FAS 97) whereby deferred acquisition costs are 
amortised in line with the emergence of actual and expected gross profits which are determined using an assumption for long‑term investment returns for the separate account of 
7.4 per cent (2016: 7.4 per cent) (gross of asset management fees and other charges to policyholders, but net of external fund management fees). The amounts included in the income 
statement and other comprehensive income affect the pattern of profit emergence and thus the DAC amortisation attaching. DAC amortisation is allocated to the operating and 
non‑operating components of the Group’s supplementary analysis of profit and other comprehensive income by reference to the underlying items (see note C7.3 (iv)).

Note
PVIF and other intangibles comprise PVIF, distribution rights and other intangibles such as software rights. Distribution rights relate to amounts that have been paid or have become 
unconditionally due for payment as a result of past events in respect of bancassurance partnership arrangements in Asia. These agreements allow for bank distribution of Prudential’s 
insurance products for a fixed period of time. 

254  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedUS insurance operations
The DAC amount in respect of US insurance operations comprises amounts in respect of: 

Variable annuity business
Other business
Cumulative shadow DAC (for unrealised gains booked in other comprehensive income)*

Total DAC for US operations

2017  £m

2016  £m

8,208
278
(289)

8,197

7,844
696
(237)

8,303

* Consequent upon the positive unrealised valuation movement in 2017 of £617 million (2016: negative unrealised valuation movement of £28 million), there is a loss of £76 million (2016: a 
gain of £76 million) for altered shadow DAC amortisation booked within other comprehensive income. These adjustments reflect movement from period to period, in the changes to the 
pattern of reported gross profits that would have occurred if the assets reflected in the statement of financial position had been sold, crystallising the unrealised gains and losses, and the 
proceeds reinvested at the yields currently available in the market. At 31 December 2017, the cumulative shadow DAC balance as shown in the table above was negative £289 million 
(2016: negative £237 million).

Sensitivity of amortisation charge
The amortisation charge to the income statement is reflected in both operating profit and short‑term fluctuations in investment returns. 
The amortisation charge to the operating profit in a reporting period comprises:

(i)  A core amount that reflects a relatively stable proportion of underlying premiums or profit; and
(ii) An element of acceleration or deceleration arising from market movements differing from expectations.

In periods where the cap and floor feature of the mean reversion technique (which is used for moderating the effect of short‑term 
volatility in investment returns) are not relevant, the technique operates to dampen the second element above. Nevertheless, extreme 
market movements can cause material acceleration or deceleration of amortisation in spite of this dampening effect.

Furthermore, in those periods where the cap or floor is relevant, the mean reversion technique provides no further dampening and 

additional volatility may result.

In 2017, the DAC amortisation charge for operating profit was determined after including a credit for decelerated amortisation of 

£86 million (2016: credit for decelerated amortisation of £93 million). The 2017 amount primarily reflects the impact of the positive 
separate account performance, which is higher than the assumed level for the year.

The application of the mean reversion formula, (described in note A3.1) has the effect of dampening the impact of equity market 
movements on DAC amortisation while the mean reversion assumption lies within the corridor. In 2018, it would take approximate 
movements in separate account values of more than either negative 32 per cent or positive 37 per cent for the mean reversion assumption 
to move outside the corridor.

Deferred acquisition costs and other intangible assets attributable to with-profits funds
Other intangible assets in the Group consolidated statement of financial position attributable to with‑profits funds consist of:

Deferred acquisition costs related to insurance contracts attributable to the PAC with‑profits fund
Computer software and other intangibles attributable to with‑profits funds

2017  £m

2016  £m

–
145

145

2
50

52

www.prudential.co.uk 

Annual Report 2017    Prudential plc  255

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC5 Intangible assets continued

(i) Deferred acquisition costs related to insurance and investment contracts 
The movements in deferred acquisition costs relating to insurance and investment contracts are as follows:

DAC at 1 January 
Additions
Amortisation
Exchange differences
Disposals and transfers
Change in shadow DAC related to movement in unrealised appreciation 

of Jackson’s securities classified as available‑for‑sale

DAC at 31 December

2017  £m

2016  £m

Insurance
 contracts

Investment
 management
note

Insurance
 contracts

Investment 
management
note

9,114
1,000
(77)
(791)
–

(76)

9,170

64
11
(12)
–
–

–

63

6,948
954
(21)
1,408
(251)

76

9,114

74
3
(13)
–
–

–

64

Note 
All of the additions are through internal development. The carrying amount of the balance comprises the following gross and accumulated amortisation amounts:

Gross amount
Accumulated amortisation

Net book amount

2017  £m

2016  £m

156
(93)

63

145
(81)

64

(ii) Present value of acquired in-force (PVIF) and other intangibles attributable to shareholders

2017  £m

Other intangibles

2016  £m

Other intangibles

PVIF
note (i)

Distribution
 rights
note (ii)

Other
 intangibles
(including
software)
note (iii)

Total

PVIF
note (i)

Distribution
 rights
note (ii)

Other
 intangibles
(including
software)
note (iii)

At 1 January
Cost
Accumulated amortisation

Additions
Amortisation charge
Disposals and transfers
Exchange differences and other movements

At 31 December 

Comprising:
Cost
Accumulated amortisation

226
(183)

43

–
(7)
–
–

36

1,628
(196)

1,432

173
(121)
–
(3)

321
(219)

2,175
(598)

102

1,577

56
(37)
–
(5)

229
(165)
–
(8)

1,481

116

1,633

227
(191)

36

1,793
(312)

1,481

363
(247)

2,383
(750)

116

1,633

209
(164)

45

–
(8)
–
6

43

226
(183)

43

Total

1,874
(474)

1,400

222
(95)
(17)
67

1,387
(129)

1,258

172
(52)
(3)
57

278
(181)

97

50
(35)
(14)
4

1,432

102

1,577

1,628
(196)

1,432

321
(219)

2,175
(598)

102

1,577

Notes 
(i) 

All of the PVIF balances relate to insurance contracts. The PVIF attaching to investment contracts have been fully amortised. Amortisation is charged over the period of provision 
of asset management services as those profits emerge.

(ii)  Distribution rights relate to fees paid in relation to the bancassurance partnership arrangements for the bank distribution of Prudential’s insurance products for a fixed period of 

time. The distribution rights amounts are amortised over the term of the distribution contracts.
Software is amortised over its useful economic life, which generally represents the licence period of the software acquired.

(iii) 

256  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continued 
C6 Borrowings

C6.1 Core structural borrowings of shareholder-financed operations

Holding company operations: note (i)

US$1,000m 6.5% Notes (Tier 2) note (v)
US$250m 6.75% Notes (Tier 1) note (vi)
US$300m 6.5% Notes (Tier 1) note (vi)
US$700m 5.25% Notes (Tier 2) 
US$550m 7.75% Notes (Tier 1) note (vi)
US$1,000m 5.25% Notes (Tier 2)
US$725m 4.375% Notes (Tier 2)
US$750m 4.875% Notes (Tier 2) note (iv)

Perpetual Subordinated Capital Securities

¤20m Medium Term Notes 2023 (Tier 2) note (vii)
£435m 6.125% Notes 2031 (Tier 2)
£400m 11.375% Notes 2039 (Tier 2)
£600m 5% Notes 2055 (Tier 2)
£700m 5.7% Notes 2063 (Tier 2)

Subordinated Notes

Subordinated debt total
Senior debt: note (ii)

£300m 6.875% Bonds 2023
£250m 5.875% Bonds 2029

Holding company total
Prudential Capital bank loan note (iii)
Jackson US$250m 8.15% Surplus Notes 2027 note (viii)

Total (per consolidated statement of financial position)

2017  £m

2016  £m

–
185
222
517
407
731
530
548

809
202
243
565
445
800
580
–

3,140

3,644

18
430
397
591
696

2,132

5,272

300
249

5,821
275
184

6,280

17
430
395
590
696

2,128

5,772

300
249

6,321
275
202

6,798

Notes
(i) 

These debt tier classifications  are consistent with the treatment of capital for regulatory purposes under the Solvency II regime.

The Group has designated all US$4,275 million (2016: US$4,525 million) of its US dollar denominated subordinated debt as a net investment hedge under IAS 39 to hedge the 

(ii) 
(iii) 

(iv) 

currency risks related to the net investment in Jackson.
The senior debt ranks above subordinated debt in the event of liquidation.
The Prudential Capital bank loan of £275 million is drawn at a cost of 12 month GBP LIBOR plus 0.33 per cent. The loan was renewed in December 2017 maturing on 20 December 
2022 with an option to repay annually.
In October 2017, the Company issued core structural borrowings of US$750 million 4.875 per cent Tier 2 perpetual subordinated notes. The proceeds, net of costs, were 
£565 million.
In December 2017, the Company repaid its US$1,000 million 6.5 per cent Tier 2 perpetual subordinated notes. 

(v) 
 (vi)  These borrowings can be converted, in whole or in part, at the Company’s option and subject to certain conditions, on any interest payment date, into one or more series of 

Prudential preference shares.

(vii)  The ¤20 million borrowings were issued at 20‑year Euro Constant Maturity Swap (capped at 6.5 per cent). These have been swapped into borrowings of £14 million with interest 

payable at three‑month GBP LIBOR plus 1.2 per cent.
Jackson’s borrowings are unsecured and subordinated to all present and future indebtedness, policy claims and other creditor claims of Jackson.

(viii) 

Prudential plc has debt ratings from Standard & Poor’s, Moody’s and Fitch. Prudential plc’s long‑term senior debt is rated A+, A2 and A 
from Standard & Poor’s, Moody’s and Fitch, while short‑term ratings are A‑1, P‑1 and F1 respectively.  

The financial strength of The Prudential Assurance Company Limited is rated AA by Standard & Poor’s, Aa3 by Moody’s and AA by 

Fitch.

Jackson National Life Insurance Company’s financial strength is rated AA by Standard & Poor’s, A1 by Moody’s, AA by Fitch and A+ 

by AM Best. 

Prudential Assurance Co. Singapore (Pte) Ltd.’s (Prudential Singapore) financial strength is rated AA by Standard & Poor’s.
All ratings on Prudential and its subsidiaries have been reaffirmed on stable outlook. All ratings stated as at 13 March 2018.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  257

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
C6 Borrowings continued

C6.2 Other borrowings
(a) Operational borrowings attributable to shareholder-financed operations

Commercial Paper
Medium Term Notes 2018

Borrowings in respect of short‑term fixed income securities programmes

Bank loans and overdrafts 
Obligations under finance leases
Other borrowings

Other borrowingsnote

Total

2017  £m

2016  £m

485
600

1,085

70
5
631

706

1,052
599

1,651

19
5
642

666

1,791

2,317

Note
Other borrowings mainly include senior debt issued through the Federal Home Loan Bank of Indianapolis (FHLB), secured by collateral posted with the FHLB by Jackson. In addition, other 
borrowings include amounts whose repayment to the lender is contingent upon future surplus emerging from certain contracts specified under the arrangement. If insufficient surplus 
emerges on those contracts, there is no recourse to other assets of the Group and the liability is not payable to the degree of shortfall. 

(b) Borrowings attributable to with-profits operations

Non‑recourse borrowings of consolidated investment funds*
£100m 8.5% undated subordinated guaranteed bonds of Scottish Amicable Finance plc†
Other borrowings (predominantly obligations under finance leases)

Total

2017  £m

2016  £m

3,570
100
46

3,716

1,189
100
60

1,349

* In all instances the holders of the debt instruments issued by these subsidiaries and funds do not have recourse beyond the assets of these subsidiaries and funds. The increase since 
31 December 2016 primarily relates to the debt instruments issued by new consolidated securitisation entities backed by a portfolio of mortgage loans (see note C3.3(c) for further 
details).

† The interests of the holders of the bonds issued by Scottish Amicable Finance plc, a subsidiary of the Scottish Amicable Insurance Fund, are subordinated to the entitlements of the 

policyholders of that fund.

C6.3 Maturity analysis
The following table sets out the remaining contractual maturity analysis of the Group’s borrowings as recognised in the statement of 
financial position:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

Shareholder-financed operations

With-profits operations

Core structural borrowings

Operational borrowings

Borrowings

2017  £m

2016  £m

2017  £m

2016  £m

2017  £m

2016  £m

275
–
–
–
–
6,005

6,280

275
–
–
–
–
6,523

6,798

1,723
1
1
–
–
66

1,791

1,636
599
–
1
1
80

2,317

351
371
184
59
1
2,750

3,716

118
48
108
8
146
921

1,349

258  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedC7 Risk and sensitivity analysis  

C7.1 Group overview  
The Group’s risk framework and the management of the risk, including those attached to the Group’s financial statements including 
financial assets, financial liabilities and insurance liabilities, together with the inter‑relationship with the management of capital have 
been included in the audited sections of the ‘Report on the risks facing our business and how these are managed’. 

The financial and insurance assets and liabilities on the Group’s balance sheet are, to varying degrees, subject to market and insurance 

risk and other changes of experience assumptions that may have a material effect on IFRS basis profit or loss and shareholders’ equity. 
The market and insurance risks, including how they affect Group’s operations and how these are managed are discussed in the Risk  
report referred to above.

The most significant items that the IFRS shareholders’ profit or loss and shareholders’ equity for the Group’s life assurance business 
are sensitive to, are shown in the following tables. The distinction between direct and indirect exposure is not intended to indicate the 
relative size of the sensitivity.

Type of business

Market and credit risk

Insurance and lapse risk

Asia insurance operations (see also section C7.2)

Investments/derivatives

Liabilities/unallocated surplus Other exposure

All business

Currency risk

With‑profits business 

Net neutral direct exposure (indirect exposure only)

Unit‑linked business 

Net neutral direct exposure (indirect exposure only)

Non‑participating 
business 

Credit risk

Asset/liability mismatch risk 

Interest rates for those
operations where the basis 
of insurance liabilities is 
sensitive to current market 
movements

Interest rate and price risk

US insurance operations (see also section C7.3)

All business

Variable annuity 
business

Currency risk

Net effect of market risk arising from incidence of guarantee 
features and variability of asset management fees offset by 
derivative hedging programme

Fixed index annuity 
business

Derivative hedge
programme to the extent
not fully hedged against
liability 

Incidence of equity 
participation features

Fixed index annuities, 
Fixed annuities and GIC 
business

Credit risk
Interest rate risk 
Profit and loss and shareholders’ 
equity are volatile for these risks as 
they affect the values of derivatives 
and embedded derivatives and 
impairment losses. In addition, 
shareholders’ equity is volatile for 
the incidence of these risks on 
unrealised appreciation of fixed 
income securities classified as 
available‑for‑sale under IAS 39

Mortality and 
morbidity risk
Persistency risk

Investment performance 
subject to smoothing 
through declared 
bonuses

Investment performance 
through asset 
management fees

Persistency risk

Risk that utilisation of 
withdrawal benefits 
or lapse levels differ 
from those assumed 
in pricing

Spread difference
between earned
rate and rate
credited
to policyholders

Lapse risk, but the
effects of extreme
events may be 
mitigated
by the application of
market value
adjustments

www.prudential.co.uk 

Annual Report 2017    Prudential plc  259

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C7.1 Group overview continued

Type of business

Market and credit risk

Insurance and lapse risk

Investments/derivatives

Liabilities/unallocated surplus Other exposure

UK and Europe insurance operations (see also section C7.4)

With‑profits business 

Net neutral direct exposure 
(indirect exposure only)

SAIF sub‑fund

Net neutral direct exposure (indirect exposure only)

Unit‑linked business

Net neutral direct exposure (indirect exposure only)

Shareholder‑backed
annuity business 

Credit risk for assets covering 
liabilities and shareholder capital

Asset/liability mismatch risk

Interest rate risk for assets in 
excess of liabilities ie assets 
representing shareholder capital

Investment performance 
subject to smoothing 
through declared 
bonuses

Asset management 
fees earned 

Investment performance 
through asset 
management fees

Persistency risk to 
future shareholder 
transfers

Persistency risk

Mortality experience 
and assumptions for 
longevity

Detailed analyses of sensitivity of IFRS basis profit or loss and shareholders’ equity to key market and other risks by business unit are 
provided in notes C7.2, C7.3, C7.4 and C7.5. The sensitivity analyses provided show the effect on profit or loss and shareholders’ equity 
to changes in the relevant risk variables, all of which are reasonably possible at the relevant balance sheet date. In the equity risk 
sensitivity analysis shown below, the Group has considered the impact of an instantaneous 20 per cent fall in equity markets. If equity 
markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous fall but rather would be 
expected to occur over a period of time during which the Group would be able to put mitigating management actions in place. In addition, 
the equity risk sensitivity analysis provided assumed that all equity indices fall by the same percentage.

Impact of diversification on risk exposure
The Group benefits from diversification benefits achieved through the geographical spread of the Group’s operations and, within those 
operations, through a broad mix of product types. Relevant correlation factors include:

Correlation across geographic regions:
 — Financial risk factors; and
 — Non‑financial risk factors.

Correlation across risk factors:
 — Longevity risk;
 — Expenses;
 — Persistency; and
 — Other risks.

The sensitivities below do not reflect that assets and liabilities are actively managed and may vary at the time any actual market 
movement occurs. There are strategies in place to minimise the exposure to market fluctuations. For example, as market indices fluctuate, 
Prudential would take certain actions including selling investments, changing investment portfolio allocation and adjusting bonuses 
credited to policyholders. In addition, these analyses do not consider the effect of market changes on new business generated in the 
future.

Other limitations on the sensitivities include: the use of hypothetical market movements to demonstrate potential risk that only 
represent Prudential’s view of reasonably possible near‑term market changes and that cannot be predicted with any certainty; the 
assumption that interest rates in all countries move identically; the assumption that all global currencies move in tandem with the US 
dollar against pound sterling; and the lack of consideration of the inter‑relation of interest rates, equity markets and foreign currency 
exchange rates. 

260  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedC7.2 Asia insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The Asia operations sell with‑profits and unit‑linked policies, and the investment portfolio of the with‑profits funds contains a proportion 
of equities. Non‑participating business is largely backed by debt securities or deposits. The Group’s exposure to market risk arising from 
its Asia operations is therefore at modest levels. This reflects the fact that the Asia operations have a balanced portfolio of with‑profits, 
unit‑linked and other types of business.

In Asia, adverse persistency experience can impact the IFRS profitability of certain types of business written in the region. This risk is 
managed at a business unit level through regular monitoring of experience and the implementation of management actions as necessary. 
These actions could include product enhancements, increased management focus on premium collection, as well as other customer 
retention efforts. The potential financial impact of lapses is often mitigated through the specific features of the products, eg surrender 
charges, or through the availability of premium holiday or partial withdrawal policy features.

In summary, for Asia operations, the operating profit based on longer‑term investment returns is mainly affected by the impact of 
market levels on unit‑linked persistency, and other insurance risks. At the total IFRS profit level the Asia result is affected by short‑term 
value movements on the asset portfolio for non‑linked shareholder‑backed business. 

i Sensitivity to risks other than foreign exchange risk
Interest rate risk 
Excluding its with‑profits and unit‑linked businesses, the results of the Asia business are sensitive to the movements in interest rates.
For the purposes of analysing sensitivity to variations in interest rates, reference has been made to the movements in the 10‑year 
government bond rates of the territories. At 31 December 2017, 10‑year government bond rates vary from territory to territory and 
range from 1.0 per cent to 7.5 per cent (2016: 1.2 per cent to 8.1 per cent). 

For the sensitivity analysis as shown in the table below, the reasonably possible interest rate movement used is 1 per cent 

for all territories.  

The estimated sensitivity to the decrease and increase in interest rates at 31 December 2017 and 2016 is as follows:

Profit before tax attributable to shareholders
Related deferred tax (where applicable)

Net effect on profit and shareholders’ equity

2017   £m

2016  £m

Decrease
 of 1% 

Increase
 of 1% 

Decrease
 of 1% 

Increase
 of 1% 

2
(7)

(5)

(443)
20

(423)

213
(41)

172

(509)
62

(447)

The pre‑tax impacts, if they arose, would mostly be recorded within the category short‑term fluctuations in investments returns in the 
Group’s segmental analysis of profit before tax. 

The degree of sensitivity of the results of the non‑linked shareholder‑backed business of the Asia operations to movements in interest 
rates depends upon the degree to which the liabilities under the ‘grandfathered’ IFRS 4 measurement basis reflects market interest rates 
from period‑to‑period. For example for those countries, such as those applying US GAAP, the results can be more sensitive as the effect 
of interest rate movements on the backing investments may not be offset by liability movements. 

In addition, the degree of sensitivity of the results shown in the table above is dependent on the interest rate level at that point of time. 

The low interest rates in certain countries have had an adverse impact on the degree of sensitivity to a decrease in interest rates. 

An additional factor to the direction of the sensitivity of the Asia operations as a whole is movement in the country mix.

Equity price risk
The non‑linked shareholder‑backed business has limited exposure to equity and property investment (31 December 2017: 
£1,764 million). Generally changes in equity and property investment values are not directly offset by movements in non‑linked 
policyholder liabilities. 

The estimated sensitivity to a 10 per cent and 20 per cent change in equity and property prices for shareholder‑backed Asia other 

business (including those held by the Group’s joint venture and associate businesses), which would be reflected in the short‑term 
fluctuation component of the Group’s segmental analysis of profit before tax, at 31 December 2017 and 2016 is as follows:

Profit before tax attributable to shareholders
Related deferred tax (where applicable)

Net effect on profit and shareholders' equity

2017  £m

Decrease

2016  £m

Decrease

of 20%

of 10%

of 20%

of 10%

(478)
7

(471)

(239)
4

(235)

(386)
4

(382)

(192)
2

(190)

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profit and shareholders’ equity to 
the sensitivities shown above.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  261

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC7 Risk and sensitivity analysis continued

C7.2 Asia insurance operations continued
Insurance risk
Many of the business units in Asia are exposed to mortality/morbidity risk and provision is made within policyholder liabilities on a 
prudent regulatory basis to cover the potential exposure. If these prudent assumptions were strengthened by 5 per cent then it is 
estimated that post‑tax profit and shareholders’ equity would be decreased by approximately £66 million (2016: £61 million). 
Mortality and morbidity have a symmetrical effect on the portfolio and any weakening of these assumptions would have a similar 
equal and opposite impact.

ii Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Asia insurance operations are translated at average exchange rates and 
shareholders’ equity at the closing rate for the reporting period. For 2017, the rates for the most significant operations are given in note A1. 
A 10 per cent increase (strengthening of the pound sterling) or decrease (weakening of the pound sterling) in these rates would have 

reduced or increased profit before tax attributable to shareholders, profit for the year and shareholders’ equity, excluding goodwill 
attributable to Asia insurance operations respectively as follows:

Profit before tax attributable to shareholders 
Profit for the year
Shareholders’ equity, excluding goodwill, attributable to Asia operations

A 10% increase in local  
currency to £ exchange rates

A 10% decrease in local  
currency to £ exchange rates

2017  £m

2016  £m

2017  £m

2016  £m

(155)
(135)
(492)

(97)
(77)
(442)

189
165
601

118
94
540

C7.3 US insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
Jackson’s reported operating profit based on longer‑term investment returns is sensitive to market conditions, both with respect to 
income earned on spread‑based products and indirectly with respect to income earned on variable annuity asset management fees. 
Jackson’s main exposures to market risk are to interest rate risk and equity risk.

Jackson is exposed primarily to the following risks:

Risks

Risk of loss

Equity risk

 — Related to the incidence of benefits related to guarantees issued in connection with its variable annuity 

contracts; and

 — Related to meeting contractual accumulation requirements in fixed index annuity contracts.

Interest rate risk

 — Related to meeting guaranteed rates of accumulation on fixed annuity products following a sustained fall in 

interest rates;

 — Related to increases in the present value of projected benefits related to guarantees issued in connection with 
its variable annuity contracts following a sustained fall in interest rates especially if in conjunction with a fall in 
equity markets;

 — Related to the surrender value guarantee features attached to the Company’s fixed annuity products and to 

policyholder withdrawals following a sharp and sustained increase in interest rates; and

 — The risk of mismatch between the expected duration of certain annuity liabilities and prepayment risk and 

extension risk inherent in mortgage‑backed securities.

262  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedJackson’s derivative programme is used to manage interest rate risk associated with a broad range of products and equity market risk 
attaching to its equity‑based products. Movements in equity markets, equity volatility, interest rates and credit spreads materially affect 
the carrying value of derivatives that are used to manage the liabilities to policyholders and backing investment assets. Movements in 
the carrying value of derivatives combined with the use of US GAAP measurement (as ‘grandfathered’ under IFRS 4) for the insurance 
contracts assets and liabilities, which is largely insensitive to current period market movements mean that the Jackson total profit 
(ie including short‑term fluctuations in investment returns) is sensitive to market movements. In addition to these effects the Jackson 
shareholders’ equity is sensitive to the impact of interest rate and credit spread movements on the value of fixed income securities. 
Movements in unrealised appreciation on these securities are included as movement in shareholders’ equity (ie outside the income 
statement). 

Jackson enters into financial derivative transactions, including those noted below to reduce and manage business risks. These 
transactions manage the risk of a change in the value, yield, price, cash flows or quantity of, or a degree of exposure with respect to 
assets, liabilities or future cash flows, which Jackson has acquired or incurred.

Jackson uses free‑standing derivative instruments for hedging purposes. Additionally, certain liabilities, primarily trust instruments 
supported by funding agreements, fixed index annuities, certain variable annuity guaranteed benefit features and reinsured Guaranteed 
Minimum Income Benefit variable annuity features are similar to derivatives. Jackson does not account for such items as either fair value 
or cash flow hedges as might be permitted if the specific hedge documentation requirements of IAS 39 were followed. Financial 
derivatives, including derivatives embedded in certain host liabilities that have been separated for accounting and financial reporting 
purposes are carried at fair value.

The principal types of derivatives used by Jackson and their purpose are as follows:

Derivative

Purpose

Interest rate swaps

These generally involve the exchange of fixed and floating payments over the period for which Jackson holds 
the instrument without an exchange of the underlying principal amount. These agreements are used to hedge 
Jackson’s exposure to movements in interest rates.

Swaption contracts

These contracts provide the purchaser with the right, but not the obligation, to require the writer to pay the 
present value of a long‑duration interest rate swap at future exercise dates. Jackson both purchases and writes 
swaptions in order to hedge against significant movements in interest rates.

Treasury futures 
contracts

Equity index futures 
contracts and equity 
index options

These derivatives are used to hedge Jackson’s exposure to movements in interest rates. 

These derivatives (including various call and put options and options contingent on interest rates and currency 
exchange rates) are used to hedge Jackson’s obligations associated with its issuance of  certain VA guarantees. 
Some of these annuities and guarantees contain embedded options that are fair valued for financial reporting 
purposes.

Cross‑currency swaps  Cross‑currency swaps, which embody spot and forward currency swaps and additionally, in some cases, interest 

rate swaps and equity index swaps, are entered into for the purpose of hedging Jackson’s foreign currency 
denominated funding agreements supporting trust instrument obligations.

Credit default swaps These swaps represent agreements under which Jackson has purchased default protection on certain underlying 
corporate bonds held in its portfolio. These contracts allow Jackson to sell the protected bonds at par value to the 
counterparty if a default event occurs in exchange for periodic payments made by Jackson for the life of the 
agreement. Jackson does not write default protection using credit derivatives.

The estimated sensitivity of Jackson’s profit and shareholders’ equity to equity and interest rate risks provided below is net of the 
related changes in amortisation of DAC. The effect on the related changes in amortisation of DAC provided is based on the current 
‘grandfathered’ US GAAP DAC basis but does not include any effect from an acceleration or deceleration of amortisation of DAC.   

www.prudential.co.uk 

Annual Report 2017    Prudential plc  263

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC7 Risk and sensitivity analysis continued

C7.3 US insurance operations continued
i Sensitivity to equity risk
At 31 December 2017 and 2016, Jackson had variable annuity contracts with guarantees, for which the net amount at risk (NAR) is 
defined as the amount of guaranteed benefit in excess of current account value, as follows:

31 December 2017

Return of net deposits plus a minimum return

GMDB
GMWB – premium only
GMWB*
GMAB – premium only

Highest specified anniversary account value minus withdrawals 

post‑anniversary
GMDB
GMWB – highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post‑anniversary
GMDB
GMIB‡
GMWB*

31 December 2016

Return of net deposits plus a minimum return

GMDB
GMWB – premium only
GMWB*
GMAB – premium only

Highest specified anniversary account value minus withdrawals 

post‑anniversary
GMDB
GMWB – highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post‑anniversary
GMDB
GMIB‡
GMWB*

Minimum
return

0-6%
0%
0-5%†
0%

Account
value
£m

100,451
2,133
235
38

9,099
2,447
667

0-6%
0-6%
0-8%†

5,694
1,484
93,227

Minimum
return

0‑6%
0%
0‑5%†
0%

Account
value
£m

93,512
2,217
256
44

8,798
2,479
747

0‑6%
0‑6%
0‑8%†

5,309
1,595
85,402

Weighted
average
 attained age

Period 
 until
 expected
 annuitisation

66.0 years

66.5 years

69.0 years

0.4 years

Weighted
average
 attained age

Period 
 until
 expected
 annuitisation

65.6 years

66.0 years

68.7 years

0.5 years

Net
 amount
at risk
£m

1,665
20
13
–

96
51
47

426
436
4,393

Net
 amount
at risk
£m

2,483
39
22
–

346
125
83

699
595
9,293

*  Amounts shown for GMWB comprise sums for the ‘not for life’ portion (where the guaranteed withdrawal base less the account value equals to the net amount at risk (NAR)), and a ‘for 
life’ portion (where the NAR has been estimated as the present value of future expected benefit payment remaining after the amount of the ‘not for life’ guaranteed benefits is zero). 
† Ranges shown based on simple interest. The upper limits of 5 per cent or 8 per cent simple interest are approximately equal to 4.1 per cent and 6 per cent respectively, on a compound 

interest basis over a typical 10‑year bonus period. For example 1 + 10 x 0.05 is similar to 1.04 growing at a compound rate of 4 per cent for a further nine years.

‡ The GMIB guarantees are essentially fully reinsured.

264  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedAccount balances of contracts with guarantees were invested in variable separate accounts as follows:

Mutual fund type:

Equity
Bond
Balanced
Money market

Total

2017  £m 

2016  £m 

80,843
13,976
19,852
681

73,430
15,044
17,441
994

115,352

106,909

As noted above, Jackson is exposed to equity risk through the options embedded in the fixed index annuity liabilities and guarantees 
included in certain variable annuity benefits as illustrated above. This risk is managed using an equity hedging programme to minimise 
the risk of a significant economic impact as a result of increases or decreases in equity market levels while taking advantage of naturally 
offsetting exposures in Jackson’s operations. Jackson purchases futures and options that hedge the risks inherent in these products, 
while also considering the impact of rising and falling guaranteed benefit fees.

Due to the nature and the valuation under IFRS of the free‑standing derivatives and the variable annuity guarantee features, this 
hedge, while highly effective on an economic basis, would not be completely mute in the financial reporting as the immediate impact of 
equity market movements reset the free‑standing derivatives immediately while the hedged liabilities reset more slowly and fees are 
recognised prospectively in the period in which they are earned. 

In addition to the exposure explained above, Jackson is also exposed to equity risk from its holding of equity securities, partnerships in 

investment pools and other financial derivatives.

At 31 December 2017, the estimated sensitivity of Jackson’s profit and shareholders’ equity to immediate increases and decreases in 

equity markets is shown below. The sensitivities are shown net of related changes in DAC amortisation.

Pre‑tax profit, net of related changes in 

amortisation of DAC 
Related deferred tax effects

Net sensitivity of profit after tax and 

shareholders’ equity

2017  £m

2016  £m

Decrease

Increase

Decrease

Increase

of 20%  

of 10%  

of 20%  

of 10%  

of 20%  

of 10%  

of 20%  

of 10%  

1,107
(233)

336
(71)

619
(130)

262
(55)

1,061
(371)

488
(171)

370
(129)

59
(21)

874

265

489

207

690

317

241

38

Note
The table above has been prepared to exclude the impact of the instantaneous equity movements on the separate account fees. In addition, the sensitivity movements shown include 
those relating to the fixed index annuity and the reinsurance of GMIB guarantees.  

The above table provides sensitivity movements as at a point in time while the actual impact on financial results would vary contingent 
upon the volume of new product sales and lapses, changes to the derivative portfolio, correlation of market returns and various other 
factors including volatility, interest rates and elapsed time. 

The directional movements in the sensitivities reflect the hedging programme in place at 31 December 2017 and 2016.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  265

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC7 Risk and sensitivity analysis continued 

C7.3 US insurance operations continued
ii Sensitivity to interest rate risk
Except in the circumstances of interest rate scenarios where the guarantee rates included in contract terms are higher than crediting rates 
that can be supported from assets held to cover liabilities, the accounting measurement of fixed annuity liabilities of Jackson’s products is 
not generally sensitive to interest rate risk. This position derives from the nature of the products and the US GAAP basis of measurement. 
The GMWB features attached to variable annuity business (other than ‘for life’ components) are accounted for under US GAAP as 
embedded derivatives which are fair‑valued and, therefore, will be sensitive to changes in interest rates.

Debt securities and related derivatives are marked to fair value. Value movements on derivatives, again net of related changes to 
amortisation of DAC and deferred tax, are recorded within the income statement. Fair value movements on debt securities, net of related 
changes to amortisation of DAC and deferred tax, are recorded within other comprehensive income. The estimated sensitivity of these 
items and policyholder liabilities to a 1 per cent and 2 per cent decrease and increase in interest rates at 31 December 2017 and 2016 is 
as follows:

Profit and loss:

Pre‑tax profit effect (net of related changes in 

amortisation of DAC)

Related effect on charge for deferred tax

Net profit effect

Other comprehensive income:

Direct effect on carrying value of debt 
securities (net of related changes in  
amortisation of DAC)

Related effect on movement in deferred tax

2017  £m

2016  £m

Decrease

Increase

Decrease

Increase

of 2%

of 1%

of 1%

of 2%

of 2%

of 1%

of 1%

of 2%

(4,079)
857

(1,911)
401

1,373
(288)

2,533
(532)

(3,222)

(1,510)

1,085

2,001

(2,899)
1,015

(1,884)

(1,394)
488

(906)

1,065
(373)

2,004
(701)

692

1,303

3,063
(643)

1,700
(357)

(1,700)
357

(3,063)
643

3,364
(1,177)

1,883
(659)

(1,883)
659

(3,364)
1,177

Net effect 

2,420

1,343

(1,343)

(2,420)

2,187

1,224

(1,224)

(2,187)

Total net effect on shareholders' equity

(802)

(167)

(258)

(419)

303

318

(532)

(884)

These sensitivities are shown only for interest rates in isolation and do not include other movements in credit risk that may affect credit 
spreads and valuations of debt securities. Similar to sensitivity to equity risk, the sensitivity movements provided in the table above are 
at a point in time and reflect the hedging programme in place on the balance sheet date, while the actual impact on financial results would 
vary contingent upon a number of factors.

iii Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Group’s US operations are translated at average exchange rates and 
shareholders’ equity at the closing rate for the reporting period. For 2017, the average and closing rates were US$1.29 (2016: US$1.35) 
and US$1.35 (2016: US$1.24) to £1.00, respectively. A 10 per cent increase (weakening of the dollar) or decrease (strengthening of the 
dollar) in these rates would reduce or increase profit before tax attributable to shareholders, profit for the year and shareholders’ equity 
attributable to US insurance operations respectively as follows:

Profit before tax attributable to shareholders 
Profit for the year
Shareholders’ equity attributable to US insurance operations

A 10% increase in US$:£ 
exchange rates

A 10% decrease in US$:£ 
exchange rates

2017  £m 

2016  £m 

2017  £m 

2016  £m 

(54)
(20)
(456)

(48)
(54)
(473)

66
24
557

59
66
578

266  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuediv Other sensitivities
The total profit of Jackson is sensitive to market risk on the assets covering liabilities other than variable annuity business segregated in 
the separate accounts.

For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity and interest‑sensitive life 
business, acquisition costs are deferred and amortised in line with expected gross profits on the relevant contracts. For interest‑sensitive 
business, the key assumption is the expected long‑term spread between the earned rate and the rate credited to policyholders. In 
addition, expected gross profits depend on mortality assumptions, assumed unit costs and terminations other than deaths (including the 
related charges) all of which are based on a combination of actual experience of Jackson, industry experience and future expectations. A 
detailed analysis of actual experience is measured by internally developed expense, mortality and persistency studies.

For variable annuity business, an assumption made is the expected long‑term level of separate account returns, which for 2017 was 

7.4 per cent (2016: 7.4 per cent). The impact of using this return is reflected in two principal ways, namely:

 — Through the projected expected gross profits that are used to determine the amortisation of deferred acquisition costs. This is applied 

through the use of a mean reversion technique which is described in more detail in note A3.1 above; and

 — The required level of provision for claims for guaranteed minimum death, ‘for life’ withdrawal, and income benefits.

Jackson is sensitive to mortality risk, lapse risk and other types of policyholder behaviour, such as the utilisation of its GMWB product 
features. Jackson’s persistency assumptions reflect a combination of recent experience for each relevant line of business and expert 
judgement, especially where a lack of relevant and credible experience data exists. These assumptions vary by relevant factors, such as 
product, policy duration, attained age and for variable annuity lapse assumptions, the extent to which guaranteed benefits are ‘in the 
money’ relative to policy account values. Changes in these assumptions, which are assessed on an annual basis after considering recent 
experience, could have a material impact on policyholder liabilities and therefore on profit before tax. See further information in note 
B1.2.

In addition, in the absence of hedging, equity and interest rate movements can both cause a loss directly or an increased future 

sensitivity to policyholder behaviour. Jackson has an extensive derivative programme that seeks to manage the exposure to such altered 
equity markets and interest rates.

C7.4 UK and Europe insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The IFRS basis results of the UK and Europe insurance operations are most sensitive to the following factors:

 — Asset/liability matching;
 — Default rate experience;
 — Mortality;
 — Longevity assumptions; and
 — The difference between the return on corporate bond and risk‑free rate for shareholder‑backed annuity business of The Prudential 

Assurance Company Limited. 

Further details are described below. 

The IFRS operating profit based on longer‑term investment returns for UK and Europe insurance operations is sensitive to changes in 
longevity assumptions affecting the carrying value of liabilities to policyholders for UK shareholder‑backed annuity business. At the total 
IFRS profit level, the result is particularly sensitive to temporary value movements on assets backing the capital of the shareholder‑
backed annuity business.

With-profits business
With-profits sub-fund business
The shareholder results of the UK with‑profits business (including non‑participating annuity business of the with‑profits sub‑fund) are 
only sensitive to market risk through the indirect effect of investment performance on declared policyholder bonuses. 

The investment assets of PAC with‑profits funds are subject to market risk. Changes in their carrying value, net of related changes to 

asset‑share liabilities of with‑profits contracts, affect the level of unallocated surplus of the fund. Therefore, the level of unallocated 
surplus is particularly sensitive to the level of investment returns on the portion of the assets that represents surplus. However, as 
unallocated surplus is accounted for as a liability under IFRS, movements in its value do not affect shareholders’ profit and equity.
The shareholder results of the UK with‑profits fund are currently one‑ninth of the cost of bonuses declared to with‑profits 

policyholders. For certain unitised with‑profits products, such as the PruFund range of funds, the bonuses represent the policyholders’ 
net return based on the smoothed unit price of the selected investment fund. Investment performance is a key driver of bonuses 
declared, and hence the shareholder results. Due to the ‘smoothed’ basis of bonus declaration, the sensitivity to short‑term investment 
performance is relatively low. However, long‑term investment performance and persistency trends may affect future shareholder 
transfers.  

www.prudential.co.uk 

Annual Report 2017    Prudential plc  267

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC7 Risk and sensitivity analysis continued

C7.4 UK and Europe insurance operations continued
Shareholder-backed annuity business
Profits from shareholder‑backed annuity business are most sensitive to:

 — The extent to which the duration of the assets held closely matches the expected duration of the liabilities under the contracts; 
 — Actual versus expected default rates on assets held;
 — The difference between long‑term rates of return on corporate bonds and risk‑free rates;
 — The variance between actual and expected mortality experience;
 — The extent to which changes to the assumed rate of improvements in mortality give rise to changes in the measurement of liabilities; 

and

 — Changes in renewal expense levels.

In addition the level of profit is affected by change in the level of reinsurance cover.

A decrease in assumed mortality rates of 1 per cent would decrease pre‑tax profit by approximately £66 million (2016: £67 million). A 
decrease in credit default assumptions of five basis points would increase pre‑tax profit by £198 million (2016: £200 million). A decrease 
in renewal expenses (excluding asset management expenses) of 5 per cent would increase pre‑tax profit by £40 million (2016: 
£41 million). The effect on profit would be approximately symmetrical for changes in assumptions that are directionally opposite to those 
explained above. The net effect on profit after tax and shareholders’ equity from all the changes in assumptions as described above 
would be an increase of approximately £143 million (2016: £144 million). See C4.1(d)(iii) for further details on mortality assumptions.

Unit-linked and other business
Unit‑linked and other business represents a comparatively small proportion of the in‑force business of the UK and Europe insurance 
operations. 

Due to the matching of policyholder liabilities to attaching asset value movements, the UK unit‑linked business is not directly affected 
by market or credit risk. The liabilities of the other business are also broadly insensitive to market risk. Profits from unit‑linked and similar 
contracts primarily arise from the excess of charges to policyholders for management of assets, over expenses incurred. The former is 
most sensitive to the net accretion of funds under management as a function of new business and lapse and timing of death. The 
accounting impact of the latter is dependent upon the amortisation of acquisition costs in line with the emergence of margins (for 
insurance contracts) and amortisation in line with service provision (for the investment management component of investment 
contracts). By virtue of the design features of most of the contracts which provide low levels of mortality cover, the profits are relatively 
insensitive to changes in mortality experience.

Sensitivity to interest rate risk and other market risk
By virtue of the fund structure, product features and basis of accounting, the policyholder liabilities of the UK and Europe insurance 
operations are, except annuity business, not generally exposed to interest rate risk. At 31 December 2017 annuity liabilities accounted for 
98 per cent (2016: 98 per cent) of UK shareholder‑backed business liabilities. For annuity business, liabilities are exposed to interest rate 
risk. However, the net exposure substantially ameliorated by virtue of the close matching of assets with appropriate duration. The level of 
matching from period to period can vary depending on management actions and economic factors so it is possible for a degree of 
mis‑matching profits or losses to arise. 

The close matching by the Group of assets of appropriate duration to annuity liabilities is based on maintaining economic and 

regulatory capital. Liabilities are measured differently under Solvency II reporting requirements than under IFRS resulting in an alteration 
to the assets used to measure the IFRS annuity liabilities. As a result, IFRS has a different sensitivity to interest rate and credit risk than 
under Solvency II.

The estimated sensitivity of the UK non‑linked shareholder‑backed business (principally annuities business) to a movement in interest 

rates is as follows:

2017  £m

2016  £m

 A
decrease
of 2%

A
decrease
 of 1%

An
increase
of 1%

An
increase
of 2%

 A
decrease
of 2%

A
decrease
 of 1%

An
increase
of 1%

An
increase
of 2%

Carrying value of debt securities and derivatives
Policyholder liabilities 
Related deferred tax effects

13,497
(9,426)
(658)

5,805
(4,210)
(254)

(4,659)
3,443
190

(8,541)
6,295
348

12,353
(10,023)
(396)

5,508
(4,466)
(177)

(4,527)
3,636
151

(8,313)
6,635
285

Net sensitivity of profit after tax and 

shareholders’ equity

3,413

1,341

(1,026)

(1,898)

1,934

865

(740)

(1,393)

268  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedIn addition the shareholder‑backed portfolio of UK non‑linked insurance operations (covering policyholder liabilities and shareholders’ 
equity) includes equity securities and investment properties. Excluding any offsetting effects on the measurement of policyholder 
liabilities, a fall in their value would have given rise to the following effects on pre‑tax profit, profit after tax and shareholders’ equity.

Pre‑tax profit
Related deferred tax effects

Net sensitivity of profit after tax and shareholders’ equity

2017  £m

2016  £m

A decrease
of 20%

A decrease
of 10%

A decrease
of 20%

A decrease
of 10%

(332)
57

(275)

(166)
28

(138)

(326)
66

(260)

(163)
33

(130)

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profit and shareholders’ equity to 
the sensitivities shown above. The market risk sensitivities shown above reflect the impact of temporary market movements, and, 
therefore the primary effect of such movements would, in the Group’s segmental analysis of profits, be included within the short‑term 
fluctuations in investment returns.

C7.5 Asset management and other operations
a Asset management 
i Sensitivities to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of Eastspring Investments and US asset management operations are 
translated at average exchange rates and shareholders’ equity at the closing rate for the reporting period. The rates for the functional 
currencies of most significant operations are shown in note A1.

A 10 per cent increase in the relevant exchange rates (strengthening of the pound sterling) would have reduced reported profit before 

tax attributable to shareholders, and shareholders’ equity excluding goodwill attributable to Eastspring Investments and US asset 
management operations, by £30 million and £53 million respectively (2016: £12 million and £47 million, respectively).

ii Sensitivities to other financial risks for asset management operations 
The profits of asset management businesses are sensitive to the level of assets under management, as this significantly affects the value 
of management fees earned by the business in the current and future periods. The Group’s asset management operations do not hold 
significant investments in property or equities.

b Other operations
The Group holds certain derivatives that are used to manage foreign currency movements and macroeconomic exposures. The fair value 
of these derivatives is sensitive to the combined effect of movements in exchange rates, interest rates and inflation rates. The possible 
permutations cover a wide range of scenarios. For indicative purposes, a reasonably possible range of fair value movements could be plus 
or minus £150 million.

Other operations are sensitive to credit risk on the bridging loan portfolio of the Prudential Capital operation. Total debt securities 
held at 31 December 2017 by Prudential Capital were £2,238 million (2016: £2,359 million). Debt securities held by Prudential Capital are 
in general variable rate bonds and so market value is limited in sensitivity to interest rate movements and consequently any change in 
interest rates would not have a material impact on profit or shareholders’ equity.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  269

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC8 Tax assets and liabilities

C8.1 Deferred tax
The statement of financial position contains the following deferred tax assets and liabilities in relation to:

Deferred tax assets
Unrealised losses or gains on investments
Balances relating to investment and insurance contracts
Short‑term temporary differences
Capital allowances
Unused tax losses

Total

Deferred tax liabilities
Unrealised losses or gains on investments
Balances relating to investment and insurance contracts
Short‑term temporary differences
Capital allowances

Total

2017  £m

Movement
through
other 
comprehensive
 income and 
equity

Other 
movements 
including 
foreign 
currency 
movements

Movement 
in income
 statement

(8)
–
(1,396)
(2)
(12)

(1,418)

(177)
(156)
870
(3)

534

–
–
(1)
–
–

(1)

(55)
–
(26)
–

(81)

(1)
–
(267)
–
(1)

(269)

18
14
186
(16)

202

At 1 Jan

23
1
4,196
16
79

4,315

(1,534)
(730)
(3,071)
(35)

(5,370)

At 31 Dec

14
1
2,532
14
66

2,627

(1,748)
(872)
(2,041)
(54)

(4,715)

Of the short‑term temporary differences of £2,532 million relating to deferred tax assets, £1,799 million relating to the US insurance 
operations is expected to be recovered in line with the run off of the in‑force book, and the remaining balances of the £733 million are 
expected to be recovered within 10 years.

The reduction in the US corporate income tax rate to 21 per cent from 1 January 2018 was substantively enacted on 22 December 
2017.  The remeasurement to 21 per cent reduced deferred tax assets subject to US taxation by £1,587 million and deferred tax liabilities 
by £1,368 million.  The £219 million net reduction was reflected partly in the income statement (£445 million charge attributable to 
shareholders and £92 million benefit to policyholders) and partly through reserves in other comprehensive income (£134 million benefit).

The deferred tax balances at 31 December 2017 and 2016 arise in the following parts of the Group:

Asia operations
US operations
UK and Europe
Other operations

Total

Deferred tax assets

Deferred tax liabilities

2017  £m

2016*  £m

2017  £m

2016*  £m

112
2,300
157
58

2,627

107
3,979
174
55

4,315

(1,152)
(1,845)
(1,703)
(15)

(4,715)

(935)
(2,832)
(1,592)
(11)

(5,370)

* The 2016 comparative results have been re‑presented from those previously published for the reassessment of the Group’s operating segments as described in note B1.3.

Under IAS 12, ‘Income Taxes’, deferred tax is measured at the tax rates that are expected to apply to the period when the asset is realised 
or the liability settled, based on the tax rates (and laws) that have been enacted or are substantively enacted at the end of the reporting 
period. 

Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all 
available evidence, it can be regarded as more likely than not that there will be suitable taxable profits from which the future reversal of 
the underlying temporary differences can be deducted. 

The taxation regimes applicable across the Group often apply separate rules to trading and capital profits and losses. The distinction 
between temporary differences that arise from items of either a trading or capital nature may affect the recognition of deferred tax assets. 
For the 2017 full year results and financial position at 31 December 2017 the following tax benefits have not been recognised:

Capital losses
Trading losses

2017

2016

Tax benefit  £m

Losses  £bn

Tax benefit  £m

Losses  £bn

79
74

0.4
0.3

89
41

0.4
0.2

Of the unrecognised trading losses, losses of £41 million will expire within the next seven years, the rest have no expiry date. 

270  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedC8.2 Current tax
Of the £613 million (2016: £440 million) current tax recoverable, the majority is expected to be recovered in one year or less. The current 
tax recoverable includes £112 million in relation to the ongoing litigation relating to the historic tax treatment of dividends received from 
overseas portfolio investments of life insurance companies. The Prudential Assurance Company Limited (PAC) is the test case for this 
litigation. In April 2016, the UK Court of Appeal found in PAC’s favour on all substantive points in the litigation. HM Revenue & Customs’ 
appeal against the Court of Appeal’s judgment was heard by the Supreme Court in February 2018. A decision is expected later in 2018.
The current tax liability of £537 million (2016: £649 million) includes £139 million (2016: £89 million) of provisions for uncertain tax 

matters. Further detail is provided in note B4.

C9 Defined benefit pension schemes

(a) Background and summary economic and IAS 19 financial positions
The Group’s businesses operate a number of pension schemes. The specific features of these schemes vary in accordance with the 
regulations of the country in which the employees are located, although they are, in general, funded by the Group and based either on a 
cash balance formula or on years of service and salary earned in the last year or years of employment. The largest defined benefit scheme 
is the principal UK scheme, namely the Prudential Staff Pension Scheme (PSPS). PSPS accounts for 82 per cent (2016: 82 per cent) of the 
underlying scheme liabilities of the Group’s defined benefit schemes.  

The Group also operates two smaller UK defined benefit schemes in respect of Scottish Amicable (SASPS) and M&G (M&GGPS). 

In addition, there are two small defined benefit schemes in Taiwan which have negligible deficits.

Under IAS 19 ‘Employee Benefits’ and IFRIC 14 ‘IAS 19 – The Limit on a Defined Benefit Asset, Minimum Funding Requirements 
and their Interaction’, the Group is only able to recognise a surplus to the extent that it is able to access the surplus either through an 
unconditional right of refund or through reduced future contributions relating to ongoing service of active members. The Group has 
no unconditional right of refund to any surplus in PSPS. Accordingly, the PSPS surplus recognised is restricted to the present value of the 
economic benefit to the Group from the difference between the estimated future ongoing contributions and the full future cost of service 
for the active members. In contrast, the Group is able to access the surplus of SASPS and M&GGPS. Therefore, the amounts recognised 
for these schemes are the IAS 19 valuation amount (either a surplus or deficit).

The Group asset/liability in respect of defined benefit pension schemes is as follows:

Underlying economic surplus 

(deficit)

Less: unrecognised surplus 

Economic surplus (deficit) 

(including investment in 
Prudential insurance 
policies) note (iii)
Attributable to:

PAC with‑profits fund
Shareholder‑backed 

operations

Consolidation adjustment 
against policyholder 
liabilities for investment 
in Prudential insurance 
policies

IAS 19 pension asset (liability) 
on the Group statement of 
financial position note (iv)

2017  £m

2016  £m

PSPS
note (i)

SASPS
note (ii)

M&GGPS

Other
schemes

Total

PSPS
note (i)

SASPS
note (ii)

M&GGPS

Other
schemes

Total

721
(485)

(137)
–

109
–

(1)
–

692
(485)

717
(558)

(237)
–

236

(137)

109

(1)

207

165

(55)

–

71

(82)

109

–

(1)

110

97

159

111

(237)

(95)

48

(142)

84
–

84

–

84

(1)
–

563
(558)

(1)

–

(1)

5

16

(11)

–

–

(151)

–

(151)

–

–

(134)

–

(134)

236

(137)

(42)

(1)

56

159

(237)

(50)

(1)

(129)

Notes
(i) 

(ii) 
(iii) 

No deficit or other funding is required for PSPS. Deficit funding, where applicable, is apportioned in the ratio of 70/30 between the PAC with‑profits fund and shareholder‑backed 
operations following detailed considerations in 2005 of the sourcing of previous contributions. Employer contributions for ongoing service of current employees are apportioned in 
the ratio relevant to current activity. 
The deficit of SASPS has been allocated 40 per cent to the PAC with‑profits fund and 60 per cent to the shareholders’ fund as at 31 December 2017 and 2016.
The underlying position on an economic basis reflects the assets (including investments in Prudential insurance policies that are offset against liabilities to policyholders on the 
Group consolidation) and the liabilities of the schemes.

(iv)  At 31 December 2017, the PSPS pension asset of £236 million (2016: £159 million) and the other schemes’ pension liabilities of £180 million (2016: £288 million) are included within 

‘Other debtors’ and ‘Provisions’ respectively on the consolidated statement of financial position.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  271

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC9 Defined benefit pension schemes continued 

(a) Background and summary economic and IAS 19 financial positions continued
Triennial actuarial valuations
Defined benefit pension schemes in the UK are generally required to be subject to full actuarial valuations every three years in order 
to assess the appropriate level of funding for schemes in relation to their commitments. These valuations include assessments of the 
likely rate of return on the assets held within the separate trustee administered funds. The actuarial valuation differs from the IAS 19 
accounting basis valuation in a number of respects, including the discount rate assumption where IAS 19 prescribes a rate based on 
high‑quality corporate bonds while a more ‘prudent’ assumption is used for the actuarial valuation.

The information on the latest completed actuarial valuation for the UK schemes is shown in the table below:

Last completed actuarial 

5 April 2014*

31 March 2017

31 December 2014*

PSPS

SASPS

M&GGPS

valuation date

Valuation actuary, all Fellows 
of the Institute and Faculty 
of Actuaries

C G Singer 
Towers Watson Limited

Jonathan Seed 
Xafinity Consulting

Paul Belok 
AON Hewitt Limited

Funding level at the last 

107 per cent

75 per cent

99 per cent

valuation

Deficit funding arrangement 
agreed with the Trustees 
based on the last completed 
valuation

No deficit funding required 
from 1 January 2016

No deficit or other funding 
required. Ongoing 
contributions for active 
members are at the minimum 
level required under the 
scheme rules (approximately 
£6 million per annum 
excluding expenses)

Deficit funding of  
£26 million per annum 
from 1 April 2017 until 
31 March 2027, or earlier if the 
scheme’s funding level 
reaches 100 per cent before 
this date. The deficit funding 
will be reviewed every three 
years at subsequent  
valuations

* The triennial valuations for PSPS and M&GGPS as at 5 April 2017 and 31 December 2017 respectively are currently in progress.

For PSPS, the market value of the scheme assets as at the 5 April 2014 valuation was £6,165 million. The actuarial assumptions used 
in determining benefit obligations and the net periodic benefit costs for the purposes of the 2014 valuation were as follows.

Rate of increase in salaries
Rate of inflation:

Retail Prices Index (RPI)
Consumer Prices Index (CPI)

Rate of increase of pensions in payment for inflation:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)
Discretionary

Expected returns on plan assets

Mortality assumptions:
The tables used for PSPS pensions in payment at 5 April 2014 were:

  % 

Nil

3.5
2.8

2.8
2.5
Nil
3.3

Base post-retirement mortality
For current male (female) pensioners 113 per cent (108 per cent) of the mortality rates of the 2000 series mortality tables (PNMA00/
PNFA00), published by the Continuous Mortality Investigation Bureau (CMI). 

For male (female) non‑pensioners 107 per cent (92 per cent) of the 2000 series rates (PNMA00/PNFA00).

Allowance for future improvements to post-retirement mortality
For males (females) up to 2009 100 per cent (75 per cent) of Medium Cohort subject to a minimum rate of improvement of 2.00 per cent 
per annum (1.25 per cent per annum) up to age 90, decreasing linearly to zero by age 120. From 2010 onwards, in line with the CMI’s 
2009 projection model with a long‑term rate of 1.75 per cent per annum (1.50 per cent per annum), and minor scheme‑specific 
calibrations.

272  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedRisks to which the defined benefit schemes expose the Group 
Responsibility of making good of any deficit that may arise in the schemes lies with the employers of the schemes, which are subsidiaries 
of the Group. Accordingly, the pension schemes expose the Group to a number of risks and the most significant of which are interest rate 
and investment risk, inflation risk and mortality risk.

Corporate governance
The Group’s UK pension schemes are established under trust and are subject to UK legal requirements; this includes being subject to 
regulation by ‘The Pension Regulator’ in accordance with the Pension Act 1995. Each scheme has a corporate trustee to which some 
directors are appointed by Group employers with the remaining directors nominated by members in accordance with UK legal 
requirements. The trustees have the ultimate responsibility to ensure that the scheme is managed in accordance with the Trust Deed & 
Rules. The trustees act in the best interests of the schemes beneficiaries; this includes taking appropriate account of each employer’s 
legal obligation and financial ability to support the schemes, when setting investment strategy and when agreeing funding with the 
employers. The employers’ contribution commitments are formally updated at each triennial valuation; between valuations funding 
levels and employer strength continue to be monitored with the Trustees being able to bring forward the next triennial valuation if they 
consider it appropriate to do so.

All of the Group’s three  UK defined benefit pension schemes (PSPS, SASPS and M&GGPS) are final salary schemes, which are closed 

to new entrants.

The Trustees of each scheme set the general investment policy and specify any restrictions on types of investment and the degrees 
of divergence permitted from the benchmark, but delegate the responsibility for selection and realisation of specific investments to the 
Investment Managers. The Trustees consult the Principal Employer, (eg The Prudential Assurance Company for PSPS), on the investment 
principles, but the ultimate responsibility for the investment of the assets of the scheme lies with the Trustees.

The Trustees of each of the schemes manage the investment strategy of the scheme to achieve an acceptable balance between 
investing in the assets that most closely match the expected benefit payments and assets that are expected to achieve a greater return 
in the hope of reducing the contributions required or providing additional benefits to members. 

For PSPS, a significant portion of the scheme assets are invested in liability matching assets such as bonds and gilts including 
index‑linked gilts to partially hedge against inflation. In addition, PSPS has maintained a portfolio of interest rate and inflation swaps 
to match more closely the duration and inflation profile of its assets to its liabilities.

SASPS and M&GGPS use very limited or no derivatives to manage their risks. The risks arising from these schemes are managed 
through a diversified mix of investments. SASPS has invested in a mix of both return‑seeking assets, such as equities and property and 
matching assets including a leveraged liability driven investment portfolio to reflect the liability profile of the scheme. A portion of the 
M&GGPS assets is invested in index‑linked gilts and leveraged index‑linked gilts as part of its asset liability management. The mix of the 
investments is kept under review by the Trustees of the respective schemes. 

(b) Assumptions
The actuarial assumptions used in determining benefit obligations and the net periodic benefit costs for the years ended 31 December 
were as follows:

Discount rate*
Rate of increase in salaries
Rate of inflation†

Retail prices index (RPI)
Consumer prices index (CPI)

Rate of increase of pensions in payment for inflation:

PSPS:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)
Discretionary

Other schemes

2017  % 

2016  % 

2.5
3.1

3.1
2.1

2.5
2.5
2.5
3.1

2.6
3.2

3.2
2.2

2.5
2.5
2.5
3.2

* The discount rate has been determined by reference to an ‘AA’ corporate bond index, adjusted where applicable to allow for the difference in duration between the index and the pension 

liabilities. 

† The rate of inflation reflects the long‑term assumption for UK RPI or CPI depending on the tranche of the schemes.

The calculations are based on current mortality estimates with an allowance made for future improvements in mortality. This allowance 
reflected the CMI’s 2014 mortality improvements model, with scheme‑specific calibrations. For immediate annuities in payment, in 2017 
and 2016, a long‑term mortality improvement rate of 1.75 per cent per annum and 1.25 per cent per annum was applied for males and 
females, respectively. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  273

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC9 Defined benefit pension schemes continued

(c) Estimated pension scheme surpluses and deficits
This section illustrates the financial position of the Group’s defined benefit pension schemes on an economic basis and the IAS 19 basis.
The underlying pension position on an economic basis reflects the assets (including investments in Prudential policies that are offset 
against liabilities to policyholders on the Group consolidation) and the liabilities of the schemes. The IAS 19 basis excludes the investments in 
Prudential policies. At 31 December 2017, M&GGPS held investments in Prudential insurance policies of £151 million (2016: £134 million).
Movements on the pension scheme surplus determined on the economic basis are as follows, with the effect of the application of 

IFRIC 14 being shown separately:

All schemes 
Underlying position (without the effect of IFRIC 14)
Surplus (deficit)
Less: amount attributable to PAC with‑profits fund

Shareholders' share:

Gross of tax surplus (deficit)  
Related tax

Net of shareholders' tax

Application of IFRIC 14 for the derecognition of PSPS 

surplus 

Derecognition of surplus
Less: amount attributable to PAC with‑profits fund

Shareholders' share:  

Gross of tax 
Related tax

Net of shareholders' tax

With the effect of IFRIC 14 
Surplus (deficit) 
Less: amount attributable to PAC with‑profits fund

Shareholders' share:

Gross of tax surplus (deficit) 
Related tax

Net of shareholders' tax

2017  £m

Surplus
(deficit)
in schemes
at 1 Jan 
2017

(Charge) 
credit
to income
statement

Actuarial gains
 and losses 
in other
comprehensive
income

Contributions 
paid

Surplus
 (deficit)
 in schemes at
31 Dec
 2017

563
(425)

138
(27)

111

(558)
409

(149)
29

(120)

5
(16)

(11)
2

(9)

(40)
10

(30)
6

(24)

(14)
10

(4)
–

(4)

(54)
20

(34)
6

(28)

119
(39)

80
(15)

65

87
(56)

31
(6)

25

206
(95)

111
(21)

90

50
(19)

31
(6)

25

–
–

–
–

–

50
(19)

31
(6)

25

692
(473)

219
(42)

177

(485)
363

(122)
23

(99)

207
(110)

97
(19)

78

Underlying investments of the schemes
On the ‘economic basis’, after including the underlying assets represented by the investments in Prudential insurance policies as scheme 
assets, the plans’ assets at 31 December comprise the following investments:

Equities
UK 
Overseas

Bonds*

Government
Corporate
Asset‑backed securities

Derivatives
Properties
Other assets

Total value of assets†

2017

Other
schemes
£m

67
272

655
248
–
(6)
130
77

1,443

Total
£m

76
498

5,695
1,739
164
182
270
293

8,917

PSPS
£m

9
226

5,040
1,491
164
188
140
216

7,474

2016

Other
schemes
£m

85
368

550
196
6
(2)
109
67

1,379

Total
£m

103
661

5,961
1,365
150
250
180
336

9,006

PSPS
£m

18
293

5,411
1,169
144
252
71
269

7,627

%

1
6

63
20
2
2
3
3

100

%

1
7

66
15
2
3
2
4

100

* 89 per cent of the bonds are investment graded (2016: 93 per cent).
† 96 per cent of the total value of the scheme assets are derived from quoted prices in an active market (2016: 98 per cent). None of the scheme assets included shares in Prudential plc or 

property occupied by the Prudential Group. The IAS 19 basis plan assets at 31 December 2017 of £8,766 million (2016: £8,872 million) is different from the economic basis plan assets of 
£8,917 million (2016: £9,006 million) as shown above due to the exclusion of investment in Prudential insurance policies, by M&GGPS as described above.

274  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedThe movements in the IAS 19 pension schemes’ surplus and deficit between scheme assets and liabilities as consolidated in the financial 
statements were:

Attributable to policyholders and shareholders

2017 £m
Net surplus (deficit), beginning 

of year

Current service cost
Net interest on net defined benefit 

liability (asset)

Administration expenses
Benefit payments
Employers’ contributions note (iii)
Employees’ contributions
Actuarial gains and losses note (iv)
Transfer into investment in 

Prudential insurance policies

Plan
 assets

Present
value
 of benefit
obligations
note (i)

9,006
–

(8,443)
(46)

228
(8)
(479)
50
1
119

–

(214)
–
479
–
(1)
–

–

Net surplus (deficit), end of year 

8,917

(8,225)

2016 £m
Net surplus (deficit), beginning 

of year

Current service cost
Net interest on net defined benefit 

liability (asset)

Administration expenses
Benefit payments
Employers’ contributions note (iii)
Employees’ contributions
Actuarial gains and losses note (iv)
Transfer into investment in 

Prudential insurance policies

Net surplus (deficit), end of year 

Notes
(i)  Maturity profile of the benefit obligations

7,819
–

292
(5)
(350)
45
2
1,203

–

9,006

(6,858)
(34)

(254)
–
350
–
(2)
(1,645)

–

(8,443)

Net surplus
(deficit)
 (without
 the effect
 of IFRIC 14)

Effect of
 IFRIC 14
for
derecognition
 of PSPS
surplus

Economic
 basis net
surplus 
(deficit)

Other
adjustments
 including for
investments
 in Prudential
 insurance
 policies
note (ii)

IAS 19
basis net
surplus 
(deficit)

563
(46)

14
(8)
–
50
–
119

–

692

961
(34)

38
(5)
–
45
–
(442)

–

563

(558)
–

(14)
–
–
–
–
87

–

(485)

(800)
–

(32)
–
–
–
–
274

–

(558)

5
(46)

–
(8)
–
50
–
206

–

207

161
(34)

6
(5)
–
45
–
(168)

–

5

(134)
–

(3)
–
–
–
–
(6)

(8)

(151)

(77)
–

(3)
–
–
–
–
(13)

(41)

(134)

(129)
(46)

(3)
(8)
–
50
–
200

(8)

56

84
(34)

3
(5)
–
45
–
(181)

(41)

(129)

The weighted average duration of the benefit obligations of the schemes is 18.6 years (2016: 19.5 years). 

The following table provides an expected maturity analysis of the undiscounted benefit obligations as at 31 December:

All schemes  £m

2017

2016

1 year
 or less

255

243

After
 1 year
to 5 years

After
5 years
to 10 years

After
10 years
to 15 years

After
 15 years
to 20 years

1,108

1,090

1,589

1,585

1,667

1,694

1,661

1,704

Over 
20 years

7,889

8,508

Total

14,169

14,824

(ii) 
(iii) 
(iv) 

The adjustments for investments in Prudential insurance policies are consolidation adjustments for intra‑group assets and liabilities with no impact to operating results.
Total employer contributions expected to be paid into the Group defined benefit schemes for the year ending 31 December 2018 amount to £50 million (2017: £45 million).
The actuarial gains and losses attributable to policyholders and shareholders as shown in the table above are analysed as follows:

Actuarial gains and losses
Return on the scheme assets less amount included in interest income 
(Losses) on changes in demographic assumptions
(Losses) on changes in financial assumptions
Experience gains on scheme liabilities

Effect of derecognition of PSPS surplus
Consolidation adjustment for investments in Prudential insurance policies and other adjustments

2017  £m

2016  £m

119
(10)
(101)
111
119
87
(6)

200

1,203
(18)
(1,733)
106
(442)
274
(13)

(181)

www.prudential.co.uk 

Annual Report 2017    Prudential plc  275

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
C9 Defined benefit pension schemes continued

(c) Estimated pension scheme surpluses and deficits continued
The losses of £1,733 million in 2016 on change in financial assumptions primarily reflect the effect of the decrease in the discount rate 
used in determining the scheme liabilities from 3.8 per cent in 2015 to 2.6 per cent in 2016. These 2016 losses were partially offset by the 
increase in the return on the scheme assets, which was greater than the amount included in interest income by £1,203 million.

(d) Sensitivity of the pension scheme liabilities to key variables 
The sensitivity information below is based on the core scheme liabilities and assumptions at the balance sheet date. The sensitivities are 
calculated based on a change in one assumption with all other assumptions being held constant. As such, interdependencies between 
the assumptions are excluded. The impact of the rate of inflation assumption sensitivity includes the impact of inflation on the rate of 
increase in salaries and rate of increase of pensions in payment.

The sensitivities of the underlying pension scheme liabilities as shown below do not directly equate to the impact on the profit or loss 
attributable to shareholders or shareholders’ equity due to the effect of the application of IFRIC 14 on PSPS and the allocation of a share 
of the interest in the financial position of PSPS and SASPS to the PAC with‑profits fund as described above. 

Assumption applied

Impact of sensitivity on scheme liabilities on IAS 19 basis

Discount rate

2017

2.5%

2016

Sensitivity change in assumption

2017

2016

2.6% Decrease by 0.2%

Increase in scheme liabilities by:

PSPS
Other schemes

Discount rate

2.5%

2.6% Increase by 0.2%

Decrease in scheme liabilities by:

Rate of inflation 

3.1%
2.1%

3.2% RPI: Decrease by 0.2%
2.2% CPI: Decrease by 0.2% 

with consequent reduction in 
salary increases

PSPS
Other schemes

Decrease in scheme liabilities by:

PSPS
Other schemes

Mortality rate

Increase life expectancy  

Increase in scheme  liabilities by:

by 1 year

PSPS
Other schemes

3.5%
5.4%

3.4%
4.9%

0.6%
3.9%

4.0%
3.8%

3.5%
5.3%

3.5%
5.0%

0.6%
4.1%

3.5%
3.7%

276  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedC10 Share capital, share premium and own shares

Number of
 ordinary shares

Issued shares of 5p each fully paid

At 1 January
Shares issued under share‑based schemes

2,581,061,573
6,113,872

At 31 December

2,587,175,445

2017

Share
 capital
£m

129
–

129

Share
premium
£m

Number of
 ordinary shares

1,927 2,572,454,958
8,606,615

21

1,948 2,581,061,573

2016

Share
 capital
  £m

128
1

129

Share
premium
£m

1,915
12

1,927

Amounts recorded in share capital represent the nominal value of the shares issued. The difference between the proceeds received 
on issue of shares, net of issue costs, and the nominal value of shares issued is credited to the share premium account.

At 31 December 2017, there were options outstanding under save as you earn schemes to subscribe for shares as follows: 

31 December 2017

31 December 2016

Number of
shares to
subscribe for

6,448,853

7,068,884

Share price range

from

629p

466p

to

Exercisable
by year

1,455p

1,155p

2023

2022

Transactions by Prudential plc and its subsidiaries in Prudential plc shares
The Group buys and sells Prudential plc shares (‘own shares’) either in relation to its employee share schemes or via transactions 
undertaken by authorised investment funds that the Group is deemed to control. The cost of own shares of £250 million as at 
31 December 2017 (2016: £226 million) is deducted from retained earnings. The Company has established trusts to facilitate the delivery 
of shares under employee incentive plans. At 31 December 2017, 11.4 million (2016: 10.7 million) Prudential plc shares with a market 
value of £218 million (2016: £175 million) were held in such trusts all of which are for employee incentive plans. The maximum number 
of shares held during 2017 was 15.1 million which was in March 2017.

The Company purchased the following number of shares in respect of employee incentive plans. The shares purchased each month 

are as follows:

January
February
March
April
May
June
July
August
September
October
November
December

Total

2017 share price

2016 share price

Number 
of shares

62,388
65,706
70,139
3,090,167
55,744
182,780
51,984
55,857
51,226
136,563
53,951
53,519

3,930,024

Low
£

15.83
15.70
16.40
16.58
17.50
17.52
17.72
18.30
17.45
17.99
18.38
18.26

High
£

16.02
16.09
16.54
16.80
17.62
18.00
17.93
18.73
17.97
18.22
18.40
18.47

Cost
£

989,583
1,052,657
1,159,950
51,369,760
979,645
3,269,447
927,452
1,025,802
912,151
2,483,879
992,123
986,000

Number 
of shares

67,625
79,077
735,361
84,848
2,272,344
576,386
84,883
73,602
173,166
71,253
69,976
71,626

66,148,449

4,360,147

Low
£

13.73
11.96
13.09
12.91
13.17
11.28
11.96
14.01
13.69
14.37
13.49
15.76

High
£

14.00
12.01
13.72
13.31
13.31
13.09
12.32
14.25
14.14
14.50
15.40
16.37

Cost
£

932,711
947,993
9,686,101
1,115,919
30,238,832
6,604,231
1,040,732
1,040,528
2,372,037
1,026,260
1,044,194
1,134,181

57,183,719

The Group has consolidated a number of authorised investment funds where it is deemed to control these funds under IFRS. Some 
of these funds hold shares in Prudential plc. The total number of shares held by these funds at 31 December 2017 was 6.4 million 
(2016: 6.0 million) and the cost of acquiring these shares of £71 million (2016: £61 million) is included in the cost of own shares. 
The market value of these shares as at 31 December 2017 was £121 million (2016: £97 million). During 2017, these funds made 
net acquisitions of 372,029 Prudential shares (2016: net disposals of 77,423) for a net increase of £9.4 million to book cost 
(2016: net increase of £7.9 million).
  All share transactions were made on an exchange other than the Stock Exchange of Hong Kong.

Other than set out above the Group did not purchase, sell or redeem any Prudential plc listed securities during 2017 or 2016.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  277

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC11 Provisions

Provision in respect of defined benefit pension schemesC9
Other provisions (see below)

Total provisions

Analysis of other provisions:

At 1 January
Charged to income statement:

Additional provisions
Unused amounts released

Used during the year
Exchange differences

Total at 31 December

2017  £m

2016  £m

180
943

1,123

288
659

947

2017  £m

2016  £m

659

542
(9)
(239)
(10)

943

519

381
(53)
(222)
34

659

Other provisions comprise staff benefits provisions of £453 million (2016: £415 million) that are generally expected to be paid out within 
the next three years, other provisions of £121 million (2016: £69 million) and a provision for review of past annuity sales after utilisation 
during the year of £369 million (2016: £175 million). Prudential has agreed with the Financial Conduct Authority (FCA) to review 
annuities sold without advice after 1 July 2008 to its contract‑based defined contribution pension customers. The review will examine 
whether customers were given sufficient information about their potential eligibility to purchase an enhanced annuity, either from 
Prudential or another pension provider. The FCA formally released its redress calculation methodology in early 2018 and accordingly 
Prudential  reassessed the provision held to cover the costs of undertaking the review and any potential redress. At 31 December 2017, 
following this reassessment, the gross provision was increased to £400 million (2016: £175 million), excluding any utilisation during the 
year. The ultimate amount that will be expended by the Group on the review, which is currently expected to be completed in 2019, 
remains uncertain. Although the Group’s professional indemnity insurance is expected to mitigate the overall financial impact of this 
review, with potential insurance recoveries of up to £175 million, no such recovery has been factored into the provision, in accordance 
with the requirements of IAS 37 ‘Provisions, Contingent Liabilities and Contingent Assets’.

C12 Capital

(a) Group objectives, policies and processes for managing capital
(i) Capital measure
The Group manages its Group Solvency II own funds as its measure of capital. At 31 December 2017 estimated Group Solvency II own 
funds are £26.4 billion (2016: £24.8 billion).

(ii) External capital requirements
Solvency II is the Group’s consolidated capital regime. Solvency II is a risk‑based solvency framework required under the European 
Solvency II Directive as implemented by the Prudential Regulatory Authority in the UK. The Solvency II surplus represents the 
aggregated capital held by the Group less Solvency Capital Requirements. 

(iii) Meeting of capital management objectives
The Group Solvency Capital Requirement has been met during 2017. 

As well as holding sufficient capital to meet Solvency II requirements at Group level, the Group also closely manages the cash it holds 

within its central holding companies so that it can:

a)  Maintain flexibility, fund new opportunities and absorb shock events;
b)  Fund dividends; and
c)  Cover central costs and debt payments.

More details on holding company cash flows and balances are given in the section II(a) of the additional unaudited financial information.
While the Group at a consolidated level is subject to the Solvency II requirements, at a business unit level capital is defined by local 

capital regulations and local business needs.

Each of the Group’s long‑term business operations is capitalised to a sufficiently strong level for its individual circumstances.
The Group manages its assets, liabilities and capital locally, in accordance with local regulatory requirements and reflecting the 
different types of liabilities in each business. As a result of the diversity of products offered by Prudential and the different regulatory 
regimes under which it operates, the Group employs differing methods of asset/liability and capital management, depending on the 
business concerned.

278  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continued 
Stochastic modelling of assets and liabilities is undertaken in the UK, US and Asia to assess the economic capital requirements. 
A stochastic approach models the inter‑relationship between asset and liability movements, taking into account asset correlation, 
management actions and policyholder behaviour under a large number of alternative economic scenarios.

In addition, reserve adequacy testing under a range of scenarios and dynamic solvency testing is carried out, including under certain 

scenarios mandated by the UK, US and Asia regulators.

The sensitivity of liabilities and other components of total capital vary depending upon the type of business concerned and this 

conditions the approach to asset/liability management.

(b) Local capital regulations
(i) Asia insurance operations
The estimated capital position for Asia life insurance operations with reconciliation to shareholders’ equity is shown below:

IFRS shareholders' equity

Adjustments to regulatory basis
Unallocated surplus of with‑profits funds
Deferred acquisition costs, distribution rights and goodwill of non‑participating business  

not recognised for regulatory reporting

Other adjustments

Total adjustments

Total available capital resources of life assurance businesses on local regulatory bases

The capital requirements of significant operations are:

2017  £m

2016  £m

5,524

4,992

3,474

2,667

(1,515)
2,411

4,370

9,894

(1,365)
1,628

2,930

7,922

China
A risk‑based capital, risk management and governance framework, known as the China Risk Oriented Solvency System (C‑ROSS), 
applies in China. Under C‑ROSS, insurers are required to maintain a core solvency ratio (core capital over minimum capital) and a 
comprehensive solvency ratio (actual capital over minimum capital) of not lower than 50 per cent and 100 per cent, respectively. 
The actual capital is the difference between the admitted assets and admitted liabilities.

Hong Kong
The capital requirement varies by underlying risk and duration of liabilities, but is generally determined as a percentage of mathematical 
reserves and capital at risk. Mathematical reserves are based on a best estimate basis with prudent margins for adverse deviations, 
discounted at a valuation interest rate based on a blend between the risk‑adjusted portfolio yield and reinvestment rate.

Indonesia
Solvency capital is determined using a risk‑based capital approach. Insurance companies in Indonesia are expected to maintain the level 
of net assets above 100 per cent of solvency capital. 

Malaysia
A risk‑based capital framework applies in Malaysia. The local regulator has set a Supervisory Target Capital Level of 130 per cent below 
which supervisory actions of increasing intensity will be taken. Each insurer is also required to set its own Individual Target Capital Level 
to reflect its own risk profile and this is expected to be higher than the Supervisory Target Capital Level.

Singapore
A risk‑based capital framework applies in Singapore. A registered insurer incorporated in Singapore is required at all times to maintain 
a minimum level of paid‑up ordinary share capital and to ensure that its financial resources are not less than the greater of (i) the total 
risk requirement arising from the assets and liabilities of the insurer, calculated in accordance with the Singapore Insurance Act; or 
(ii) a minimum amount of S$5 million (Singapore dollars). The regulator also has the authority to direct that the insurer satisfy additional 
capital adequacy requirements in addition to those set forth under the Singapore Insurance Act if it considers such additional 
requirements appropriate. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  279

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC12 Capital continued

(b) Local capital regulations continued
(ii) US insurance operations 
The estimated capital position for Jackson with reconciliation to shareholders’ equity is shown below:

IFRS shareholders' equity

Adjustments to regulatory basis
Deferred acquisition costs, distribution rights and goodwill of non‑participating business 

 not recognised for regulatory reporting

Jackson surplus notes
Investment and policyholder liabilities valuation differences between IFRS and regulatory  

basis for Jackson
Other adjustments

Total adjustments

Total available capital resources of life assurance businesses on local regulatory bases

2017  £m

2016  £m

5,013

5,204

(8,197)
184

5,325
818

(1,870)

3,143

(8,303)
202

6,657
535

(909)

4,295

In December 2017 a significant US tax reform package, The Tax Cuts and Jobs Act, was enacted into law effective from 1 January 2018. 
These reforms led to a £628 million reduction in the level of statutory net admitted deferred tax assets. 

The regulatory framework for Jackson is governed by the requirements of the US NAIC approved Risk‑Based Capital standards. 

Under these requirements life insurance companies report using a formula‑based capital standard which includes components 
calculated by applying after‑tax factors to various asset, premium and reserve items and a separate model‑based component for market 
risk associated primarily with variable annuity products. The after‑tax factors were not adjusted to reflect the impact of US Tax Reform.
  At 31 December 2017, Jackson had a permitted practice in effect as granted by the local regulator allowing Jackson to carry certain 
interest rate swaps at book value, as if statutory hedge accounting were in place, instead of at fair value as would have been otherwise 
required. Jackson is required to demonstrate the effectiveness of its interest rate swap programme pursuant to the Michigan Insurance 
Code. The total effect of this permitted practice, net of tax, was to decrease statutory surplus by £355 million at 31 December 2017.
 Under the equivalence provisions of Solvency II, Jackson is incorporated into the Group’s Solvency II position at a level equal to 

available capital in excess of 250 per cent of the US local minimum risk‑based capital requirement level at which corrective action 
commences.

(iii) UK and Europe insurance operations
Insurance operations in the UK and Europe are subject to Solvency II capital requirements on an individual basis. The UK solvency capital 
requirement has been met during 2017.

(iv) Asset management operations – regulatory and other surplus
Certain asset management subsidiaries of the Group are subject to regulatory requirements. The movement in the year of the surplus 
regulatory capital position of those subsidiaries, combined with the movement in the IFRS basis shareholders’ funds for unregulated asset 
management operations, is as follows:

Regulatory and other surplus
Beginning of year
Gains during the year
Movement in capital requirement
Capital injection
Distributions made to the parent company
Exchange and other movements

End of year

Asset management operations

2017 £m

2016 £m

M&G
Prudential

US

Eastspring
Investments

Total

Total

405
401
(65)
–
(322)
–

419

205
43
–
6
–
(19)

235

204
142
(8)
–
(111)
(5)

222

814
586
(73)
6
(433)
(24)

876

733
469
(54)
–
(387)
53

814

280  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continued(c) Transferability of available capital
In the UK PAC is required to meet the Solvency II capital requirements as a company as a whole, ie covering both its ring‑fenced 
with‑profits funds and non‑profit funds.  Further, the surplus of the with‑profits funds is ring‑fenced from the shareholder balance sheet 
with restrictions as to its distribution. Distributions from the with‑profits funds to shareholders continue to reflect the shareholders’ 
one‑ninth share of the cost of declared policyholders’ bonuses.

For Jackson, capital retention is maintained at a level consistent with an appropriate rating by Standard & Poor’s. Currently Jackson 

is rated AA. Jackson can pay dividends on its capital stock only out of earned surplus unless prior regulatory approval is obtained. 
Furthermore, dividends which exceed the greater of statutory net gain from operations less net realised investments losses for the prior 
year or 10 per cent of Jackson’s prior year end statutory surplus, excluding any increase arising from the application of permitted 
practices, require prior regulatory approval. 

For Asia subsidiaries, the amounts retained within the companies are at levels that provide an appropriate level of capital strength in 
excess of the local regulatory minimum. For ring‑fenced with‑profits funds, the excess of assets over liabilities is retained with distribution 
tied to the shareholders’ share of bonuses through declaration of actuarially determined surplus. The businesses in Asia may, in general, 
remit dividends to UK parent entities, provided the statutory insurance fund meets the local regulatory solvency targets.

Available capital of the non‑insurance business units is transferable after taking account of an appropriate level of operating capital, 

based on local regulatory solvency targets, over and above base liabilities.

C13 Property, plant and equipment

Property, plant and equipment comprise Group occupied properties and tangible assets. A reconciliation of the carrying amount of these 
items from the beginning of the year to the end of the year is as follows:

At 1 January
Cost
Accumulated depreciation

Net book amount

Year ended 31 December
Opening net book amount
Exchange differences
Depreciation charge
Additions
Arising on acquisitions of subsidiaries*
Disposals and transfers

Closing net book amount

At 31 December
Cost
Accumulated depreciation

Net book amount

Group 
occupied
property

2017  £m

Tangible
assets

439
(88)

351

351
(8)
(22)
17
–
(43)

295

367
(72)

295

1,077
(685)

392

392
(14)
(94)
117
178
(85)

494

1,041
(547)

494

Group 
occupied 
property

2016  £m

Tangible
assets

480
(69)

411

411
50
(15)
15
–
(110)

351

439
(88)

351

1,387
(601)

786

786
52
(144)
333
–
(635)

392

1,077
(685)

392

Total

1,516
(773)

743

743
(22)
(116)
134
178
(128)

789

1,408
(619)

789

Total

1,867
(670)

1,197

1,197
102
(159)
348
–
(745)

743

1,516
(773)

743

* Arising on an acquisition made for venture fund purposes by the PAC with‑profits fund.

Tangible assets
Of the £494 million (2016: £392 million) of tangible assets, £360 million (2016: £247 million) were held by the Group’s with‑profits 
operations, primarily by the consolidated subsidiaries for venture fund and other investment purposes of the PAC with‑profits fund. 

Capital expenditure: property, plant and equipment by segment
The capital expenditure of £117 million (2016: £333 million) arose as follows: £41 million in UK and Europe, £19 million in US and 
£55 million in Asia with the remaining balance of £2 million arising from unallocated corporate expenditure (2016: £251 million in UK and 
Europe, £18 million in US and £62 million in Asia with the remaining balance of £2 million arising from unallocated corporate expenditure).

www.prudential.co.uk 

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Investment properties principally relate to the PAC with‑profits fund and are carried at fair value. A reconciliation of the carrying amount 
of investment properties at the beginning and end of the year is set out below:

At 1 January
Additions:

Resulting from property acquisitions
Resulting from expenditure capitalised

Disposals
Net gain from fair value adjustments
Net foreign exchange differences
Transfers to held for sale assets

At 31 December

2017  £m

2016  £m

14,646

13,422

2,009
39
(591)
415
(21)
–

1,338
189
(632)
273
97
(41)

16,497

14,646

The 2017 income statement includes rental income from investment properties of £876 million (2016: £781 million) and direct operating 
expenses including repairs and maintenance arising from these properties of £82 million (2016: £67 million).

Investment properties of £5,689 million (2016: £6,020 million) are held under finance leases. The present value of minimum lease 
payments under these leases is £43 million (2016: £49 million) and 73 per cent (2016: 76 per cent) of lease payments are due in over five 
years. 

The Group’s policy is to let investment properties to tenants through operating leases. Minimum future rentals to be received on 

non‑cancellable operating leases of the Group’s freehold investment properties are receivable in the following periods:

Less than 1 year
1 to 5 years
Over 5 years

Total

2017  £m

2016  £m

322
1,073
2,286

3,681

314
1,077
2,634

4,025

The total minimum future rentals to be received on non‑cancellable sub‑leases for the Group’s investment properties held under finance 
leases at 31 December 2017 are £1,527 million (2016: £2,238 million).

282  Prudential plc    Annual Report 2017 

www.prudential.co.uk

C Balance sheet notes continuedD  Other notes 

D1 Disposal of businesses 

On 18 May 2017, the Group announced that it had completed the sale of its life insurance subsidiary in Korea, PCA Life Insurance Co. Ltd. 
to Mirae Asset Life Insurance Co. Ltd., following regulatory approvals. The transaction, announced on 10 November 2016, was for a 
consideration of KRW170 billion (equivalent to £117 million at 17 May 2017 closing rate). The proceeds, net of £9 million of related 
expenses, were £108 million. 

On completion of the sale the cumulative foreign exchange translation gain of the Korea life business of £61 million, that had arisen 
from 2004 (the year of the Group’s conversion to IFRS) to disposal was recycled from other comprehensive income through the profit and 
loss account in 2017 as required by IAS 21. The adjustment has no net effect on shareholders’ equity. The net contribution from the 
Korea life business to the 2017 profit after tax is the £61 million gain arising from the recycling of foreign exchange translation gains 
previously recognised in other comprehensive income and other elements in various line items of £5 million.

The 2016 income statement recorded a charge for remeasurement of Korea life business classified as held for sale of £(238) million. 

For 2016 the result for the year, including short‑term fluctuations in investment returns, together with the adjustment to the carrying 
value gave rise to an aggregate loss of £(227) million. To facilitate comparisons of businesses retained by the Group, the supplementary 
analysis of profit shown in note B1.1 shows separately the results of the Korea life business.

On 15 August 2017, the Group, through its subsidiary National Planning Holdings, Inc. (NPH) sold its US independent broker‑dealer 

network to LPL Financial LLC. The initial consideration received was £252 million (US$325 million) resulting in a profit on disposal of 
£162 million (US$209 million) before tax and after costs and net losses that have been incurred in the year. 

D2 Contingencies and related obligations

Litigation and regulatory matters
In addition to the matters set out in note C11 in relation to the Financial Conduct Authority review of past annuity sales, the Group is 
involved in various litigation and regulatory issues. These may from time to time include class actions involving Jackson. While the 
outcome of such litigation and regulatory issues cannot be predicted with certainty, the Company believes that their ultimate outcome 
will not have a material adverse effect on the Group’s financial condition, results of operations, or cash flows.

Guarantees 
Guarantee funds in both the UK and the US provide for payments to be made to policyholders on behalf of insolvent life insurance 
companies and are financed by payments assessed on solvent insurance companies based on location, volume and types of business. 
The estimated reserve for future guarantee fund assessments is not significant. The directors believe that the reserve is adequate for all 
anticipated payments for known insolvencies.

The Group has provided other guarantees and commitments to third‑parties entered into in the normal course of business but the 

Group does not consider that the amounts involved are significant.

Support for with-profits sub-funds by shareholders’ funds
PAC is liable to meet its obligations to with‑profits policyholders even if the assets of the with‑profits sub‑funds are insufficient to do so. 
The assets, represented by the unallocated surplus of with‑profits funds, in excess of amounts expected to be paid for future terminal 
bonuses and related shareholder transfers (‘the excess assets’) in the with‑profits sub‑funds could be materially depleted over time by, 
for example, a significant or sustained equity market downturn, costs of significant fundamental strategic change or a material increase in 
the pension mis‑selling provision. In the unlikely circumstance that the depletion of the excess assets within the long‑term fund was such 
that the Group’s ability to satisfy policyholders’ reasonable expectations was adversely affected, it might become necessary to restrict 
the annual distribution to shareholders or to contribute shareholders’ funds to the with‑profits sub‑funds to provide financial support.

www.prudential.co.uk 

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D2 Contingencies and related obligations continued

Litigation and regulatory matters continued
Matters relating to with‑profits sub‑funds:

 — Pension mis‑selling review – The UK insurance regulator required all UK life insurance companies to review sales of personal 

pensions policies for potential mis‑selling. Offers to all cases were made by 30 June 2002. Costs arising from this review are met by 
the excess assets of the PAC with‑profits sub‑fund and hence have not been charged to the asset shares used in the determination of 
policyholder bonus rates. Prudential has given an assurance that these deductions from excess assets will not impact its bonus or 
investment policy for policies within the with‑profits sub‑funds that were in force at 31 December 2003. This assurance does not 
apply to new business since 1 January 2004. In the unlikely event that such deductions would affect the bonus or investment policy for 
the relevant policies, Prudential has stated it would make available support to the sub‑fund from shareholder resources for as long as 
the situation continued, so as to ensure that policyholders were not disadvantaged.

 — Scottish Amicable Insurance sub‑fund – Policies within this sub‑fund (a with‑profits sub‑fund closed to new business) contain minimum 

levels of guaranteed benefit to policyholders. Should the assets of the sub‑fund be inadequate to meet the guaranteed benefit 
obligations of the policyholders of SAIF, the PAC with‑profits sub‑fund would be liable to cover any such deficiency in the first instance. 
In addition, certain pensions products within this sub‑fund have guaranteed annuity rates at retirement, for which a provision of 
£503 million was held within the sub‑fund (2016: £571 million). 

 — Guaranteed annuities – A provision for guaranteed annuity products of £53 million was held (2016: £62 million) in the PAC 

with‑profits sub‑fund.

Intra-group capital support arrangements
Prudential and PAC have put in place intra‑group arrangements to formalise circumstances in which capital support would be made 
available by Prudential. While Prudential considers it unlikely that such support will be required, the arrangements are intended to 
provide additional comfort to PAC and its policyholders.

In addition, Prudential has put in place intra‑group arrangements to formalise undertakings by Prudential to the regulators of the 

Hong Kong subsidiaries regarding their solvency levels. 

D3 Post balance sheet events

Dividends
The second interim ordinary dividend for the year ended 31 December 2017, that was approved by the Board of Directors after 
31 December 2017 is described in note B6.

Intention to demerge the Group’s UK businesses 
In March 2018, the Group announced its intention to demerge its UK and Europe business (‘M&G Prudential’) from Prudential plc, 
resulting in two separately listed companies. In preparation for the UK demerger process, Prudential plc intends to transfer the legal 
ownership of its Hong Kong insurance subsidiaries from The Prudential Assurance Company Limited (M&G Prudential’s UK regulated 
insurance entity) to Prudential Corporation Asia Limited, which is expected to complete by the end of 2019. 

Sale of £12.0 billion* UK annuity portfolio
In March 2018, M&G Prudential also announced the sale of £12.0 billion* of its shareholder annuity portfolio to Rothesay Life. Under the 
terms of the agreement, M&G Prudential has reinsured £12.0 billion* of liabilities to Rothesay Life, which is expected to be followed by a 
Part VII transfer of the portfolio by the end of 2019. Further details are set out in the CFO Report.

* Relates to £12.0 billion of IFRS shareholder annuity liabilities, valued as at 31 December 2017.

284  Prudential plc    Annual Report 2017 

www.prudential.co.uk

D4 Related party transactions

Transactions between the Company and its subsidiaries are eliminated on consolidation.

The Company has transactions and outstanding balances with certain unit trusts, Open‑Ended Investment Companies (OEICs), 
collateralised debt obligations and similar entities which are not consolidated and where a Group company acts as manager which are 
regarded as related parties for the purposes of IAS 24. The balances are included in the Group’s statement of financial position at fair 
value or amortised cost in accordance with their IAS 39 classifications. The transactions are included in the income statement and include 
amounts paid on issue of shares or units, amounts received on cancellation of shares or units and paid in respect of the periodic charge 
and administration fee.

In addition, there are no material transactions between the Group’s joint ventures which are accounted for on an equity method basis 

and other Group companies.

Executive officers and directors of the Company may from time to time purchase insurance, asset management or annuity products 

marketed by Group companies in the ordinary course of business on substantially the same terms as those prevailing at the time for 
comparable transactions with other persons.

In 2017 and 2016, other transactions with directors were not deemed to be significant both by virtue of their size and in the 

context of the directors’ financial positions. All of these transactions are on terms broadly equivalent to those that prevail in 
arm’s length transactions.

Apart from these transactions with directors, no director had interests in shares, transactions or arrangements that require disclosure, 

other than those given in the Directors’ remuneration report. Key management remuneration is disclosed in note B2.3.

D5 Commitments

Operating leases and capital commitments
The Group leases various offices to conduct its business. Leases in which a significant portion of the risks and rewards of ownership are 
retained by the lessor are classified as operating leases. Payments made under operating leases (net of any incentives received from the 
lessor) are charged to the income statement on a straight‑line basis over the period of the lease. 

Future minimum lease payments for non‑cancellable operating leases fall due during the following periods:
  Not later than 1 year

Later than 1 year and not later than 5 years
Later than 5 years

Future minimum sub‑lease rentals received for non‑cancellable operating leases for land and buildings
Minimum lease rental payments included in consolidated income statement

2017  £m

2016  £m

113
284
118
56
123

107
209
96
60
115

In addition, the Group has provided, from time to time, certain guarantees and commitments to third parties including funding the 
purchase or development of land and buildings and other related matters. The contractual obligations to purchase or develop investment 
properties at 31 December 2017 were £176 million (2016: £458 million).

At 31 December 2017, Jackson has unfunded commitments of £414 million (2016: £465 million) related to its investments in limited 
partnerships and £214 million (2016: £201 million) related to commercial mortgage loans and other fixed maturities. These commitments 
were entered into in the normal course of business and a material adverse impact on the operations is not expected to arise from them.

At 31 December 2017, UK and Europe’s insurance operations had unfunded commitments of £3,225 million (2016: £2,269 million) to 
private equity and infrastructure funds. These commitments were entered into in the normal course of business and no material adverse 
impact on the operations is expected to arise.

D6 Investments in subsidiary undertakings, joint ventures and associates

(a) Dividend restrictions and minimum capital requirements 
Certain Group subsidiaries and joint ventures are subject to restrictions on the amount of funds they may transfer in the form of cash 
dividends or otherwise to the parent company. 

Under UK company law, UK companies can only declare dividends if they have sufficient distributable reserves. Further, UK 
insurance companies are required to maintain solvency margins in accordance with the rules of the Prudential Regulation Authority. 
M&G Prudential’s asset management company, M&G Investment Management Limited, is also required to maintain capital in 
accordance with regulatory requirements before making any distribution to the parent company. 

Jackson is subject to state laws that limit the dividends payable to its parent company based on statutory capital, surplus and prior year 

earnings. Dividends in excess of these limitations require prior regulatory approval. 

The Group’s subsidiaries, joint ventures and associates in Asia may remit dividends to the Group, in general, provided the statutory 
insurance fund meets the capital adequacy standard required under local statutory regulations and has sufficient distributable reserves. 
For further details on local capital regulations in Asia please refer to note C12(b).

www.prudential.co.uk 

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01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
D  Other notes continued

D6 Investments in subsidiary undertakings, joint ventures and associates continued

(b) Investments in joint ventures and associates
Joint ventures represent arrangements where the controlling parties through contractual or other agreement have the rights to the net 
assets of the arrangements. The Group has shareholder‑backed joint venture insurance and asset management businesses in China with 
CITIC Group, and until September 2016 in India with ICICI Bank (see below). In addition, there is an asset management joint venture in 
Hong Kong with Bank of China International Holdings Limited (BOCI) and Takaful general and life insurance joint venture in Malaysia. 
The Group has various joint ventures relating to property investments held by the PAC with‑profits fund. The results of these joint 

ventures are reflected in the movement in the unallocated surplus of the PAC with‑profits funds and therefore do not affect 
shareholders’ results.

For the Group’s joint ventures that are accounted for by using the equity method, the net of tax results of these operations are 

included in the Group’s profit before tax.

The investments in these joint ventures have the same accounting year end as the Group. 
The Group’s associates, which are also accounted for under the equity method, include PPM South Africa and from September 2016 

the Indian insurance entity, see below. In addition, the Group has investments in Open‑Ended Investment Companies (OEICs), unit 
trusts, funds holding collateralised debt obligations, property unit trusts and venture capital investments of the PAC with‑profits funds 
where the Group has significant influence. As allowed under IAS 28, these investments are accounted for on a fair value through profit or 
loss basis. The aggregate fair value of associates accounted for at fair value through profit or loss, where there are published price 
quotations, is approximately £2.4 billion at 31 December 2017 (2016: £3.5 billion).

During 2016, following its listing and consequent amendments to the shareholder agreement, the Group ceased to exercise joint 
control over the insurance business in India, therefore the investment was re‑classified as an associate, and continued to be accounted 
for using the equity method. 

The Group’s share of the profits (including short‑term fluctuations in investment returns), net of related tax, and carrying amount 

of interest in joint ventures and associates, which are equity accounted as shown in the consolidated income statement comprises 
the following: 

Shareholder‑backed business
PAC with‑profits fund (prior to offsetting effect in movement in unallocated surplus)

Total

Asia

US

UK and Europe

Insurance

Asset
management

Insurance

Asset
management

Insurance

Asset
management

Total
segment

Joint ventures and associates

2017  £m

2016  £m

196
106

302

Unallo-
cated
 to a
segment
 (other
operations)

161
21

182

Group
total

2017
Share of profits from 
joint ventures and 
associates, net of 
related tax

2016
Share of profits from 
joint ventures and 
associates, net of 
related tax

121

60

 –   

–

106

15

302

–

302

94

54

–

–

21

13

182

–

182

There is no other comprehensive income in the joint ventures and associates. There has been no unrecognised share of losses of a joint 
venture or associate that the Group has stopped recognising in the total income. 

The joint ventures have no significant contingent liabilities or capital commitments to which the Group is exposed nor does the Group 

have any significant contingent liabilities or capital commitments in relation to its interests in the joint ventures. 

286  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Key to Classes of shares held
LBG 
LPI 
MI 
NSB 
OS 
PI 
PS 
U 

Limited by Guarantee
Limited Partnership Interest
Membership Interest  
Non‑stock basis
Ordinary Shares
Partnership Interest
Preference Shares
Units

(c) Related undertakings
In accordance with Section 409 of the Companies Act 2006 a list of Prudential Group’s subsidiaries, joint ventures, associates and 
significant holdings (being holdings of more than 20 per cent) along with the classes of shares held, the registered office address and 
the country of incorporation and the effective percentage of equity owned at 31 December 2017 is disclosed below.

The definitions of a subsidiary undertaking, joint venture and associate in accordance with the Companies Act 2006 are different from 

the definition under IFRS. As a result, the related undertakings included within the list below may not be the same as the undertakings 
consolidated in the Group IFRS financial statements. The Group’s consolidation policy is described in note A3.1(b).

Direct subsidiary undertakings of the parent company, Prudential plc (shares held directly or via nominees) 

Name of entity 

M&G Group Limited

Prudential (US Holdco1) Limited

Prudential Capital Holding Company Limited

Prudential Corporation Asia Limited

Prudential Financial Services Limited

Prudential Group Holdings Limited

Prudential Property Services Limited

The Prudential Assurance Company Limited

Classes of 
shares held

Proportion 

held Registered office address and country of incorporation 

OS

OS

OS

OS

OS

OS

OS

OS

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00% 13th Floor, One International Finance Centre, 1 Harbour View Street, 

Central, Hong Kong

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00%

Other subsidiaries, joint ventures, associates and significant holdings of the Group – no shares held directly by the 
parent company, Prudential plc or its nominees 

Name of entity 

Allied Life Brokerage Agency, Inc

ANRP II (AIV VI FC), LP

BOCHK Aggressive Growth Fund

BOCHK Balanced Growth Fund

BOCHK China Equity Fund

BOCHK Conservative Growth Fund

BOCI ‑ Prudential Asset Management Limited

BOCI ‑ Prudential Trustee Limited

Brier Capital LLC

Brooke (Holdco 1) Inc

Brooke Holdings (UK) (In liquidation)

Brooke Life Insurance Company

BWAT Retail Nominee (1) Limited

BWAT Retail Nominee (2) Limited

Calvin F1 GP Limited

Calvin F2 GP Limited

Canada Property (Trustee) No 1 Limited

Canada Property Holdings Limited

Canada Property Jersey No. 2 Trust

Canada Property Jersey Trust

Cardinal Distribution Park Management Limited

Carraway Guildford (Nominee A) Limited

Carraway Guildford (Nominee B) Limited

Carraway Guildford General Partner Limited

Carraway Guildford Investments Unit Trust

Carraway Guildford LP

Centaurus Retail LLP

Central Square Leeds Limited (In liquidation)

Centre Capital Non‑Qualified Investors IV AIV Orion, LP

Centre Capital Non‑Qualified Investors IV AIV‑ELS, LP

Classes of 
shares held

OS

LPI

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

LPI

LPI

OS

LPI

LPI

Proportion 

held Registered office address and country of incorporation 

100.00% 400 East Court Avenue, Des Moines, IA 50309, USA 

36.58% Cayman Corporate Centre, 27 Hospital Road, George Town, KY‑9008, 

Cayman Islands

60.22% 27th Floor, Bank of China Tower, 1 Garden Road,  
Central and Western District, Hong Kong

48.19% 12th Floor and 25th Floor, Citicorp Centre, 18 Whitfield Road, 

Causeway Bay, Hong Kong

66.25%

56.35%

36.00% 27th Floor, Bank of China Tower, 1 Garden Road, Central and Western 

District, Hong Kong

36.00% 12th Floor and 25th Floor, Citicorp Centre, 18 Whitfield Road, 

Causeway Bay, Hong Kong

100.00% 1 Corporate Way, Lansing, MI 48951, USA

100.00% 1105 North Market Street, Suite 1300, Wilmington, DE 19801, USA

100.00% c/o Mazars LLP, 45 Church Street, Birmingham, B3 2RT, UK

100.00% 1 Corporate Way, Lansing, MI 48951, USA

50.00% Laurence Pountney Hill, London, EC4R 0HH, UK

50.00%

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00% Lime Grove House, Green Street, St Helier, Jersey, JE1 2ST

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% Lime Grove House, Green Street, St Helier, Jersey, JE1 2ST

100.00%

66.00% 5th Floor Cavendish House, 39 Waterloo Street, Birmingham, B2 5PP, UK

100.00% 13 Castle Street, St Helier, Jersey, JE4 5UT

100.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 13 Castle Street, St Helier, Jersey, JE4 5UT

100.00% Lloyds Chambers, 1 Portsoken Street, London, E1 8HZ, UK

50.00% 40 Broadway, London, SW1H 0BU, UK

100.00% c/o Mazars LLP, 45 Church Street, Birmingham, B3 2RT, UK

76.80% 2711 Centreville Road, Suite 400, Wilmington, DE 19808, USA

76.53%

www.prudential.co.uk 

Annual Report 2017    Prudential plc  287

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D6 Investments in subsidiary undertakings, joint ventures and associates continued

Name of entity 

Centre Capital Non‑Qualified Investors IV AIV‑RA, LP

Centre Capital Non‑Qualified Investors IV, LP

Centre Capital Non‑Qualified Investors V AIV‑ELS, LP

Centre Capital Non‑Qualified Investors V, LP

CEP IV‑A Chicago AIV, LP

CEP IV‑A CWV AIV, LP

CEP IV‑A Davenport AIV, LP

CEP IV‑A Indy AIV, LP

CEP IV‑A NMR AIV, LP

CEP IV‑A WBCT AIV, LP

CF Prudential European QIS Fund

CF Prudential Japanese QIS Fund

CF Prudential North American QIS Fund

CF Prudential Pacific Markets Trust Fund

CF Prudential UK Growth QIS Fund

CITIC‑CP Asset Management Co., Ltd.

CITIC‑Prudential Fund Management Co., Ltd.

CITIC‑Prudential Life Insurance Company Limited

Clairvest Equity Partners IV‑A LP

Cribbs Causeway JV Limited

Classes of 
shares held

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

OS

OS

OS

OS

OS

MI

MI

MI

LPI

OS

Proportion 

held Registered office address and country of incorporation 

31.92% 2711 Centreville Road, Suite 400, Wilmington, DE 19808, USA

73.06%

73.16%

67.16%

31.92% 615 South Dupont Highway, Dover, DE 19901, USA 

31.95% 850 New Burton Road, Suite 201, Dover, DE 19904, USA

31.92% 615 South Dupont Highway, Dover, DE 19901, USA 

31.92%

31.92%

31.91%

97.68% 17 Rochester Row, London, SW1P 1QT, UK

97.64%

98.33% 135 Bishopsgate, London, EC2M 3UR, UK

97.96% Laurence Pountney Hill, London, EC4R 0HH, UK

94.27% 17 Rochester Row, London, SW1P 1QT, UK

26.95% No.128 North Zhangjiabang Road, Pudong District, Shanghai, China

49.00% Level 9, HSBC Building, Shanghai IFC, 8 Century Avenue, Pudong, 

Shanghai, China

50.00% East Tower, World Financial Centre, No. 1 East Third Ring Middle Road, 

Chaoyang District, Beijing, China

31.87% 22 St Clair Avenue East, Suite 1700, Toronto, ON M4T 2S3, Canada

50.00% 40 Broadway, London, SW1H 0BU, UK

Cribbs Causeway Merchants Association Limited

LBG

100.00% The Mall at Cribbs Causeway, Bristol, BS34 5DG, UK

Cribbs Mall Nominee (1) Limited

Curian Capital, LLC

Curian Clearing, LLC (Michigan)

Digital Infrastructure Investment Partners GP LLP

Digital Infrastructure Investment Partners GP1 Limited 

Digital Infrastructure Investment Partners LP

Digital Infrastructure Investment Partners SLP GP LLP

Digital Infrastructure Investment Partners SLP GP1 Limited

Digital Infrastructure Investment Partners SLP GP2 Limited

Eastspring Al‑Wara’ Investments Berhad

Eastspring Asset Management Korea Co. Ltd.

Eastspring Infrastructure Debt Fund L.P.

Eastspring Investments ‑ Asian Local Bond Fund 

Eastspring Investments ‑ Asian Smaller Companies Fund

Eastspring Investments ‑ Asian Total Return Bond Fund 

Eastspring Investments ‑ Developed and Emerging Asia Equity Fund 

Eastspring Investments ‑ Emerging Europe, Middle East and Africa Dynamic Fund

Eastspring Investments ‑ Global Emerging Markets Customized Equity Fund

Eastspring Investments ‑ Global Emerging Markets Dynamic Fund 

Eastspring Investments ‑ Global Low Volatility Equity Fund 

Eastspring Investments ‑ Global Technology Fund 

Eastspring Investments ‑ Japan Equity Fund

Eastspring Investments ‑ Japan Fundamental Value Fund

Eastspring Investments ‑ Pan European Fund

Eastspring Investments ‑ US Equity Income Fund

Eastspring Investments ‑ US High Yield Bond Fund

Eastspring Investments ‑ US Total Return Bond Fund

Eastspring Investments (Hong Kong) Limited

OS

OS

OS

LPI

OS

LPI

LPI

OS

OS

OS

OS

PI

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 1 Corporate Way, Lansing, MI 48951, USA

100.00%

65.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00% 16th Floor, Wisma Sime Darby, Jalan Raja Laut, 50350 Kuala Lumpur, 

Malaysia

100.00% 15th Floor, Shinhan Investment Tower, 70 Yoidae‑ro, Youngdungpo‑gu, 

Seoul 07325, Korea

100.00% PO Box 309, Ugland House, Grand Cayman, KY1‑1104, Cayman Islands

97.95% 26, Boulevard Royal, L‑2449, Luxembourg

99.69%

100.00%

100.00%

100.00%

99.90%

96.48%

99.57%

84.46%

85.13%

98.45%

56.25% 10 Marina Boulevard, #32‑01, Marina Bay Financial Centre, 

Singapore 018983

100.00% 26, Boulevard Royal, L‑2449, Luxembourg

32.58%

100.00%

100.00% 13th Floor, One International Finance Centre, 1 Harbour View Street, 

Central, Hong Kong

288  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Key to Classes of shares held
LBG 
LPI 
MI 
NSB 
OS 
PI 
PS 
U 

Limited by Guarantee
Limited Partnership Interest
Membership Interest  
Non‑stock basis
Ordinary Shares
Partnership Interest
Preference Shares
Units

Classes of 
shares held

Proportion 

held Registered office address and country of incorporation 

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

MI

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

100.00% 26, Boulevard Royal, L‑2449, Luxembourg

100.00% 10 Marina Boulevard, #32‑01, Marina Bay Financial Centre, Tower 2, 

Singapore 018983

99.93% 26, Boulevard Royal, L‑2449, Luxembourg

82.70%

90.17%

65.25%

83.03%

47.52%

36.37%

92.37%

95.47%

100.00% 16th Floor, Wisma Sime Darby, Jalan Raja Laut, 50350 Kuala Lumpur, 

Malaysia

50.03% 26, Boulevard Royal, L‑2449, Luxembourg

97.21%

99.36%

100.00% 23rd Floor, Saigon Trade Center, 37 Ton Duc Thang Street, District 1, 

Ho Chi Minh City, Vietnam

94.59% 26, Boulevard Royal, L‑2449, Luxembourg

99.99%

97.63%

100.00%

92.37%

99.86%

100.00% 874 Walker Road, Suite C, Dover, DE 19904, USA

100.00% Suite 450, 4th Floor, Barkly Wharf East, Le Caudan Waterfront, 

Port Louis, Mauritius

81.09% 26, Boulevard Royal, L‑2449, Luxembourg

100.00% Suite 450, 4th Floor, Barkly Wharf East, Le Caudan Waterfront, 

Port Louis, Mauritius

100.00%

89.29% 26, Boulevard Royal, L‑2449, Luxembourg

100.00% Marunouchi Park Building, 6‑1 Marunouchi 2‑chome, Chiyoda‑Ku, 

Tokyo, Japan

100.00% Level 6, Precinct Building 5, Unit 5, Dubai International Financial Centre, 

Dubai, United Arab Emirates

99.97% 26, Boulevard Royal, L‑2449, Luxembourg

100.00% 10 Marina Boulevard, #32‑01, Marina Bay Financial Centre, Tower 2, 

Singapore 018983

100.00% 26, Boulevard Royal, L‑2449, Luxembourg

100.00%

99.95%

100.00%

28.34%

86.49%

92.09%

27.01%

99.72% 10 Marina Boulevard, #32‑01, Marina Bay Financial Centre, 

Singapore 018983

90.97%

88.41% 26, Boulevard Royal, L‑2449, Luxembourg

100.00% PO Box 309, Ugland House, Grand Cayman, KY1‑1104, Cayman Islands

99.54% 4th Floor, No.1 Songzhi Road, Taipei 110, Taiwan

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

LBG

100.00% 1 Exchange Crescent, Conference Square, Edinburgh, EH3 8UL, UK

Name of entity 

Eastspring Investments (Luxembourg) SA

Eastspring Investments (Singapore) Limited

Eastspring Investments Asia Pacific Equity Fund

Eastspring Investments Asian Bond Fund

Eastspring Investments Asian Dynamic Fund

Eastspring Investments Asian Equity Fund

Eastspring Investments Asian Equity Income Fund

Eastspring Investments Asian High Yield Bond Fund

Eastspring Investments Asian Infrastructure Equity Fund

Eastspring Investments Asian Low Volatility Equity Fund

Eastspring Investments Asian Property Securities Fund

Eastspring Investments Berhad

Eastspring Investments China Equity Fund

Eastspring Investments Dragon Peacock Fund

Eastspring Investments European Investment Grade Bond Fund

Eastspring Investments Fund Management Limited Liability Company

Eastspring Investments Global Emerging Markets Bond Fund

Eastspring Investments Global Equity Navigator Fund

Eastspring Investments Global Market Navigator Fund

Eastspring Investments Global Multi Asset Income Plus Growth Fund

Eastspring Investments Greater China Equity Fund

Eastspring Investments Hong Kong Equity Fund

Eastspring Investments Incorporated

Eastspring Investments India Consumer Equity Open Limited

Eastspring Investments India Equity Fund

Eastspring Investments India Equity Open Limited 

Eastspring Investments India Infrastructure Equity Open Limited 

Eastspring Investments Latin American Equity Fund

Eastspring Investments Limited

Eastspring Investments Limited (In liquidation)

Eastspring Investments North America Value Fund

Eastspring Investments Services Pte. Ltd.

Eastspring Investments SICAV‑FIS – Alternative Investments Fund

Eastspring Investments SICAV‑FIS – Asia Pacific Loan Fund

Eastspring Investments SICAV‑FIS Universal USD Bond Fund

Eastspring Investments SICAV‑FIS Universal USD Bond II Fund

Eastspring Investments US Bond Fund

Eastspring Investments US Corporate Bond Fund

Eastspring Investments US High Investment Grade Bond Fund

Eastspring Investments US Investment Grade Bond Fund

Eastspring Investments UT Singapore ASEAN Equity Fund

Eastspring Investments UT Singapore Select Bond Fund

Eastspring Investments World Value Equity Fund

Eastspring Real Assets Partners

Eastspring Securities Investment Trust Co., Ltd.

Edger Investments Limited

Edinburgh Park (Management) Limited

www.prudential.co.uk 

Annual Report 2017    Prudential plc  289

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD  Other notes continued

D6 Investments in subsidiary undertakings, joint ventures and associates continued

Name of entity 

Embankment GP Limited

Embankment Nominee 1 Limited

Embankment Nominee 2 Limited

Empire Holding SARL (In liquidation)

Euro Salas Properties Limited (In liquidation) 

European Specialist Investment Funds –  
M&G Total Return Credit Investment Fund

Falan GP Limited

Fashion Square ECO LP (In liquidation)

First Dakota, Inc

Five Hotel Holding, LLC

Foudry Properties Limited

Furnival Insurance Company PCC Limited

Genny GP Limited

Genny GP 2 Limited

Genny GP 1 LLP

George Digital GP Limited

George Digital GP 1 LLP

George Digital GP 2 Limited

GGE GP Limited

Green GP Limited 

Greenpark (Reading) General Partner Limited

Greenpark (Reading) Nominee No. 1 Limited

GreenPark (Reading) Nominee No. 2 Limited

GS Twenty Two Limited

Hermitage Management, LLC

Holborn Bars Nominees Limited

Holtwood Limited

Hudson Seasons, LLC

Hyde Holdco 1 Limited

ICICI Prudential Asset Management Company Limited

ICICI Prudential Life Insurance Company Limited

ICICI Prudential Pension Funds Management Company Limited

ICICI Prudential Trust Limited

IFC Holdings, Inc

Infracapital (AIRI) GP Limited

Infracapital (Belmond) GP Limited

Infracapital (Bio) GP Limited

Infracapital (GC) GP Limited

Infracapital (IT PPP) GP Limited

Infracapital (Sense) GP Limited

Infracapital (TLSB) GP Limited

Infracapital (TLSB) SLP LP

Infracapital ABP GP Limited (In liquidation)

Infracapital CI II Limited

Infracapital DF II GP LLP

Infracapital DF II Limited

Infracapital Employee Feeder GP Limited

Infracapital Employee Feeder GP 1 LLP

Infracapital Employee Feeder GP 2 LLP

Classes of 
shares held

Proportion 

held Registered office address and country of incorporation 

OS

OS

OS

OS

OS

OS

OS

LPI

OS

MI

OS

OS

OS

OS

LPI

OS

LPI

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

MI

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

LPI

OS

OS

LPI

LPI

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00% 5, rue Guillaume Kroll, L‑1882, Luxembourg

100.00% c/o Mazars LLP, 90 St. Vincent Street, Glasgow, G2 5UB, UK

30.75% 80, route d’Esch, L‑1470, Luxembourg

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00% 1209 Orange Street, Wilmington, DE 19801, USA

50.00% 314 East Thayer Avenue, Bismarck, ND 58501, USA

100.00% 208 South LaSalle Street, Suite 814, Chicago, IL 60604, USA

50.00% Clearwater Court, Vastern Road, Reading, RG1 8DB, UK

100.00% Third Floor, La Plaiderie Chambers, La Plaiderie, St Peter Port, Guernsey, 

GY1 1WG

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00%

100.00%

100.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00%

100.00% 1 Corporate Way, Lansing, MI 48951, USA

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% International House, Castle Hill, Victoria Road, Douglas, IM2 4RB,  

Isle of Man

100.00% 874 Walker Road, Suite C, Dover, DE 19904, USA

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

49.00% 12th Floor, Narain Manzil, 23, Barakhamba Road, New Delhi 110001, 

India

25.83% ICICI PruLife Towers, 1089 Appasaheb Marathe Marg, Prabhadevi, 

Mumbai 400025, India

25.83%

49.00% 12th Floor, Narain Manzil, 23, Barakhamba Road, New Delhi 110001, 

India

100.00% 1209 Orange Street, Wilmington, DE 19801, USA

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

290  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
Key to Classes of shares held
LBG 
LPI 
MI 
NSB 
OS 
PI 
PS 
U 

Limited by Guarantee
Limited Partnership Interest
Membership Interest  
Non‑stock basis
Ordinary Shares
Partnership Interest
Preference Shares
Units

Classes of 
shares held

Proportion 

held Registered office address and country of incorporation 

OS

OS

OS

LPI

LPI

OS

OS

LPI

LPI

OS

OS

LPI

OS

OS

LPI

LPI

LPI

LPI

OS

LPI

OS

OS

LPI

LPI

OS

OS

LPI

OS

OS

LPI

LPI

OS

LPI

LPI

OS

OS

OS

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00%

100.00%

100.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

26.52% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

31.56%

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00% 6, rue Eugène Ruppert, L‑245, Luxembourg

33.04% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00%

34.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

62.22% Boundary House, 91‑93 Charterhouse Street, London, EC1M 6HR, UK

35.00%

100.00% 100 West 10th Street, Wilmington, DE 19801, USA

100.00% 208 South LaSalle Street, Chicago, IL 60604, USA

100.00% 314 East Thayer Avenue, Bismarck, ND 58501, USA

NSB

100.00% 1 Corporate Way, Lansing, MI 48951, USA

OS

OS

OS

OS

OS

OS

LPI

MI

OS

OS

OS

LPI

OS

OS

LPI

100.00% 1105 North Market Street, Suite 1300, Wilmington, DE 19801, USA

100.00% 1 Corporate Way, Lansing, MI 48951, USA

100.00% Cedar House, Hamilton, Bermuda

100.00% 1209 Orange Street, Wilmington, DE 19801, USA

100.00% 1 Corporate Way, Lansing, MI 48951, USA

100.00% 2900 Westchester Avenue, Suite 305, Purchase, NY 10577, USA

21.92% 1209 Orange Street, Wilmington, DE 19801, USA

100.00%

99.98% 53 Merrion Square South, Dublin 2, D02 PR63, Ireland

100.00% 5, rue Guillaume Kroll, L‑1882, Luxembourg

100.00% Montague House, Adelaide Road, Dublin 2, D02 K039, Ireland

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00%

100.00%

Name of entity 

Infracapital F1 GP2 Limited

Infracapital F2 GP1 Limited

Infracapital F2 GP2 Limited

Infracapital GP 1 LLP

Infracapital GP 2 LLP

Infracapital GP II Limited

Infracapital GP Limited

Infracapital Greenfield DF GP LLP 

Infracapital Greenfield Partners 1 SLP GP LLP

Infracapital Greenfield Partners 1 SLP GP1 Limited

Infracapital Greenfield Partners 1 SLP GP2 Limited

Infracapital Greenfield Partners I Employee Feeder GP LLP

Infracapital Greenfield Partners I GP 1 Limited

Infracapital Greenfield Partners I GP 2 Limited

Infracapital Greenfield Partners I GP LLP

Infracapital Greenfield Partners I LP

Infracapital Greenfield Partners I SLP2 GP LLP

Infracapital Greenfield Partners I Subholdings GP LLP

Infracapital Greenfield Partners I Subholdings GP1 Limited 

Infracapital Long Term Income Partners GP LLP

Infracapital Long Term Income Partners GP 1 Limited (In liquidation)

Infracapital Long Term Income Partners GP 2 Limited (In liquidation)

Infracapital Partners II LP

Infracapital Partners II Subholdings GP LLP

Infracapital Partners II Subholdings GP1 Limited 

Infracapital Partners III GP SARL

Infracapital Partners LP

Infracapital RF GP Limited

Infracapital Sisu GP Limited

Infracapital SLP II GP LLP

Infracapital SLP II LP

Infracapital SLP Limited

Innisfree M&G PPP LP

Innisfree M&G PPP LLP

INVEST Financial Corporation Insurance Agency Inc, of Delaware

INVEST Financial Corporation Insurance Agency Inc, of Illinois

Investment Centers of America, Inc

Jackson Charitable Foundation, Inc

Jackson Holdings, LLC

Jackson National Asset Management, LLC

Jackson National Life (Bermuda) Limited

Jackson National Life Distributors, LLC

Jackson National Life Insurance Company

Jackson National Life Insurance Company of New York

Jefferies Capital Partners V, LP

JNL Strategic Income Fund, LLC

Lion Credit Opportunity Fund plc – Credit Opportunity Fund XV

LIPP SARL (In liquidation)

Livicos Limited

London Stone Investments F3 Employee Feeder GP LLP

London Stone Investments F3 I Limited

London Stone Investments F3 II Limited

London Stone Investments F3 SP GP LLP

www.prudential.co.uk 

Annual Report 2017    Prudential plc  291

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD  Other notes continued 

D6 Investments in subsidiary undertakings, joint ventures and associates continued

Name of entity 

M&G (Guernsey) Limited

M&G (Lux) Investment Funds 1 ‑ M&G (Lux) Floating Rate High Yield Solution

M&G Alternatives Investment Management Limited

M&G Asia Property Fund

M&G Corporate Bond Fund

M&G Dividend Fund

M&G Episode Defensive Fund

M&G Episode Macro Fund

M&G European Credit Investment Fund

M&G European High Yield Credit Investment Fund

M&G European Property Fund SICAV‑FIS

M&G European Secured Property Income Fund

M&G European Select Fund

M&G European Strategic Value Fund

M&G Financial Services Limited

M&G Founders 1 Limited

M&G General Partner Inc

M&G Gilt & Fixed Interest Income Fund

M&G Global Corporate Bond Fund

M&G Global Credit Investment Fund

M&G Global Leaders Fund

M&G Global Select Fund

M&G IMPPP 1 Limited

M&G International Investments Limited

M&G International Investments Nominees Limited

M&G International Investments SA

M&G International Investments Switzerland AG

M&G Investment Funds (10) ‑ M&G Absolute Return Bond Fund

M&G Investment Funds (10) ‑ M&G Global Listed Infrastructure Fund 

M&G Investment Management Limited

M&G Investments (Hong Kong) Limited

M&G Investments (Singapore) Pte. Ltd.

M&G Investments Japan Co., Ltd.

M&G Limited

M&G Luxembourg SA

M&G Managed Growth Fund

M&G Management Services Limited

M&G Nominees Limited

M&G Pan European Dividend Fund

M&G PFI 2018 GP LLP

M&G PFI 2018 GP1 Limited

M&G PFI 2018 GP2 Limited

M&G PFI Carry Partnership 2016 LP

M&G PFI Partnership 2018 LP

M&G Platform Nominees Limited

M&G Prudential Limited

M&G RE Espana 2016 S.L.

M&G Real Estate Asia Holding Company Pte. Ltd.

M&G Real Estate Asia Pte. Ltd.

M&G Real Estate Debt Fund LP

M&G Real Estate Funds Management SARL

Classes of 
shares held

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

U

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

LPI

LPI

OS

OS

OS

OS

OS

LPI

OS

Proportion 

held Registered office address and country of incorporation 

100.00% Dorey Court, Admiral Park, St. Peter Port, Guernsey, GY1 2HT

93.99% 49, Avenue J.F. Kennedy, L‑1855, Luxembourg

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

54.49% 34‑38, Avenue de la Liberté, L‑1930, Luxembourg

25.71% Laurence Pountney Hill, London, EC4R 0HH, UK

55.09%

91.64%

22.83%

99.98% 80, route d’Esch, L‑1470, Luxembourg

100.00%

51.86% 34‑38, Avenue de la Liberté, L‑1930, Luxembourg

22.97%

39.97% Laurence Pountney Hill, London, EC4R 0HH, UK

71.25%

100.00%

100.00%

100.00% Walker House, 87 Mary Street, Grand Cayman, KY1‑9002, 

Cayman Islands

45.22% Laurence Pountney Hill, London, EC4R 0HH, UK

31.25%

67.28% 80, route d’Esch, L‑1470, Luxembourg

24.91% Laurence Pountney Hill, London, EC4R 0HH, UK

20.09%

100.00%

100.00%

100.00%

100.00% 34‑38, Avenue de la Liberté, L‑1930, Luxembourg

100.00% Talstrasse 66, 8001 Zurich, Switzerland

50.23% Laurence Pountney Hill, London, EC4R 0HH, UK

64.83%

100.00%

100.00% 6th Floor, Alexandra House, 18 Chater Road, Central, Hong Kong

100.00% 10 Marina Boulevard, #32‑01, Marina Bay Financial Centre, 

Singapore 018983

100.00% 3‑1 Toranomon, 4 Chome, Minato‑ku, Tokyo, Japan

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 34‑38, Avenue de la Liberté, L‑1930, Luxembourg

26.14% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

25.74%

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

25.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00% Plaza de Colon, Torre II, Planta 14, 28046, Madrid, Spain

100.00% 10 Marina Boulevard, #32‑01, Marina Bay Financial Centre, 

Singapore 018983

100.00%

29.20% Dorey Court, Admiral Park, St. Peter Port, Guernsey, GY1 2HT

100.00% 34‑38, Avenue de la Liberté, L‑1930, Luxembourg

292  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Key to Classes of shares held
LBG 
LPI 
MI 
NSB 
OS 
PI 
PS 
U 

Limited by Guarantee
Limited Partnership Interest
Membership Interest  
Non‑stock basis
Ordinary Shares
Partnership Interest
Preference Shares
Units

Classes of 
shares held

Proportion 

held Registered office address and country of incorporation 

OS

OS

OS

LPI

LPI

OS

OS

OS

OS

OS

LPI

OS

OS

OS

LPI

OS

LPI

OS

OS

OS

OS

OS

LPI

OS

OS

OS

OS

LPI

LPI

OS

OS

LPI

OS

OS

OS

LPI

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

OS

OS

OS

100.00% 9th Floor, Shiroyama Trust Tower, 4‑3‑1 Toranomon, Minato‑ku, Tokyo, 

105‑ 6009, Japan

100.00% 17th Floor, Kyobo Building 1, Jongno, Jongno ‑Gu, Seoul, Korea

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00% Dorey Court, Admiral Park, St. Peter Port, Guernsey, GY1 2HT

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00% Third Floor, La Plaiderie Chambers, La Plaiderie, St Peter Port, 

Guernsey, GY1 1WG

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

28.00%

100.00%

100.00% Third Floor, La Plaiderie Chambers, La Plaiderie, St Peter Port, 

Guernsey, GY1 1WG

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

25.00%

100.00%

44.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00%

100.00% 78 Sir John Rogerson’s Quay, Dublin 2, D02 RK57, Ireland

48.32% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00%

100.00%

100.00%

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

50.00% 40 Broadway, London, SW1H 0BU, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

45.00% Via Romagnosi 18/a, 00196 Roma, Italy

75.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 1999 Bryan Street, Suite 900, Dallas, TX 75201, USA

100.00% c/o Mazars LLP, 90 St. Vincent Street, Glasgow, G2 5UB, UK

21.07% 2711 Centreville Road, Suite 400, Wilmington, DE 19808, USA

99.00% 300 E Lombard Street, Baltimore, MD 21202, USA

100.00% 1209 Orange Street, Wilmington, DE 19801, USA

100.00%

100.00% 3 Rajanakarn Building, 20th Floor, South Sathorn Road,  

Yannawa Subdistrict, Sathorn District, Bangkok, Thailand

51.00% Suite 1005, 10th Floor Wisma Hamzah‑Kwong Hing,  
No. 1 Leboh Ampang, 50100 Kuala Lumpur, Malaysia

12.50% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 2711 Centreville Road, Suite 400, Wilmington, DE 19808, USA

100.00% Barratt House Cartwright Way, Bardon Hill, Coalville, Leicestershire, 

LE67 1UF, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 13th Floor, One International Finance Centre, 1 Harbour View Street, 

Central, Hong Kong

99.79% 8th Floor, No.1 Songzhi Road, Taipei 11047, Taiwan

100.00% Unit Level 13(A), Main Office Tower, Financial Park Labuan, 
Jalan Merdeka, 87000 Federal Territory of Labuan, Malaysia

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

Name of entity 

M&G Real Estate Japan Co., Ltd.

M&G Real Estate Korea Co., Ltd.

M&G Real Estate Limited

M&G Real Estate UK Enhanced Value LP

M&G Real Estate UKEV (GP) LLP

M&G RED Employee Feeder GP Limited

M&G RED GP Limited

M&G RED II Employee Feeder GP Limited

M&G RED II GP Limited

M&G RED II SLP GP Limited

M&G RED II SLP LP

M&G RED III Employee Feeder GP Limited

M&G RED III GP Limited

M&G RED III SLP GP Limited

M&G RED III SLP LP

M&G RED SLP GP Limited

M&G RED SLP LP

M&G RPF GP Limited

M&G RPF Nominee 1 Limited

M&G RPF Nominee 2 Limited

M&G Securities Limited

M&G SIF Management Company (Ireland) Limited

M&G UK Companies Financing Fund II LP

M&G UK Property GP Limited

M&G UK Property Nominee 1 Limited

M&G UK Property Nominee 2 Limited

M&G UKCF II GP Limited

M&G UKEV (SLP) General Partner LLP

M&G UKEV (SLP) LP

Manchester JV Limited

Manchester Nominee (1) Limited

MCF S.r.l

Minster Court Estate Management Limited

Mission Plans of America, Inc

MM&S (2375) Limited (In liquidation)

Murphy & Partners Fund, LP

NAPI REIT, Inc

National Planning Corporation

National Planning Holdings, Inc

North Sathorn Holdings Company Limited

Nova Sepadu Sdn. Bhd. (In liquidation)

Oaktree Business Park Limited

Old Kingsway, LP

Optimus Point Management Company Limited

Pacus (UK) Limited

PCA IP Services Limited

PCA Life Assurance Co. Ltd.

PCA Reinsurance Co. Ltd.

PGDS (UK One) Limited

www.prudential.co.uk 

Annual Report 2017    Prudential plc  293

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD  Other notes continued

D6 Investments in subsidiary undertakings, joint ventures and associates continued

Name of entity 

PGDS (US One), LLC

PGF Management Company (Ireland) Limited

PPM America Capital Partners II, LLC

PPM America Capital Partners III, LLC

PPM America Capital Partners IV, LLC

PPM America Capital Partners V, LLC

PPM America Capital Partners VI, LLC

PPM America Capital Partners, LLC

PPM America Private Equity Fund II, LP

PPM America Private Equity Fund III, LP

PPM America Private Equity Fund IV, LP

PPM America Private Equity Fund, LP

PPM America Private Equity Fund V, LP

PPM America Private Equity Fund VI, LP

PPM America, Inc

PPM Capital (Holdings) Limited

PPM CLO 2018‑1 Ltd.

PPM Finance, Inc

PPM Holdings, Inc

PPM Loan Management Company LLC

PPM Loan Management Holding Company LLC

PPM Managers GP Limited

PPM Managers Partnership CI VII (A) LP

PPM Ventures (Asia) Limited (In liquidation)

PPMC First Nominees Limited

Prenetics Limited

Property Partners (Two Rivers) Limited

Pru Life Insurance Corporation of U.K.

Pru Limited

Prudence Foundation

Prudence Limited

Prudential (Cambodia) Life Assurance Plc

Prudential / M&G UKCF GP Limited

Prudential Africa Holdings Limited

Prudential Africa Services Limited

Prudential Assurance Company Singapore (Pte) Limited

Prudential Assurance Malaysia Berhad

Prudential Assurance Uganda Limited

Prudential BSN Takaful Berhad

Prudential Capital (Singapore) Pte. Ltd.

Prudential Capital plc

Prudential Corporate Pensions Trustee Limited

Prudential Corporation Australasia Holdings Pty Limited

Prudential Corporation Holdings Limited

Prudential Credit Opportunities 1 SARL

Prudential Credit Opportunities GP SARL

Prudential Credit Opportunities SCSP

Classes of 
shares held

Proportion 

held Registered office address and country of incorporation 

OS

OS

MI

MI

MI

MI

MI

MI

LPI

LPI

LPI

LPI

LPI

LPI

OS

OS

PS

OS

OS

MI

MI

OS

LPI

OS

OS

PS

OS

OS

OS

LBG

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

100.00% 1209 Orange Street, Wilmington, DE 19801, USA

50.00% 5 George’s Dock, Dublin 1, D01 X8N7, Ireland

63.45% 874 Walker Road, Suite C, Dover, DE 19904, USA

60.50%

34.50%

34.00%

32.00%

52.50%

99.81%

99.81%

99.84%

99.60%

99.84%

99.85%

100.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% Queensgate House, South Church Street, George Town, Grand Cayman 

KY1‑1102, Cayman Islands

100.00% 874 Walker Road, Suite C, Dover, DE 19904, USA

100.00%

100.00%

100.00%

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

25.00%

100.00% Gloucester Tower, 15 Queens Road, Central, Hong Kong

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

15.00% 7th Floor, Prosperity Millennia Plaza, 663 King’s Road, North Point, 

Hong Kong

50.00% Bow Bells House, 1 Bread Street, London, EC4M 9HH, UK

100.00% 9th Floor, Uptown Place Tower 1, 1 East 11th Drive, Uptown Bonifacio, 

1634 Taguig City, Metro Manila, Philippines

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 13th Floor, One International Finance Centre, 1 Harbour View Street, 

Central, Hong Kong

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 20th Floor, #445, Monivong Blvd, Boeung Prolit, 7 Makara, 

Phnom Penh Tower, Phnom Penh, Cambodia

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00% 5th Ngong Avenue, Nairobi, Kenya

100.00% 30 Cecil Street, #30‑01 Prudential Tower, Singapore 049712

51.00% Level 3, Menara Prudential, No. 10 Jalan Sultan Ismail,  

50250 Kuala Lumpur, Malaysia

100.00% Kampala Road, Kampala, Uganda

49.00% Level 8A, Menara Prudential, 

No. 10 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

100.00% 10 Marina Boulevard, #32‑01, Marina Bay Financial Centre, 

Singapore 018983

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00% c/o Highgate Legal Pty Limited, 33 Lexington Drive, Bella Vista, 

NSW 2153, Australia

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 1, Rue Hildegard von Bingen, L‑1282 Luxembourg

100.00%

100.00%

294  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Key to Classes of shares held
LBG 
LPI 
MI 
NSB 
OS 
PI 
PS 
U 

Limited by Guarantee
Limited Partnership Interest
Membership Interest  
Non‑stock basis
Ordinary Shares
Partnership Interest
Preference Shares
Units

Classes of 
shares held

Proportion 

held Registered office address and country of incorporation 

OS
PS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

LPI

LPI

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS
PS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

100.00%
100.00%

c/o Mazars LLP, 45 Church Street, Birmingham, B3 2RT, UK

100.00% Craigforth, Stirling, FK9 4UE, UK

100.00% IFSC, North Wall Quay, Dublin 1, D01 H104, Ireland

29.81% 17 Rochester Row, London, SW1P 1QT, UK

31.51%

36.60%

38.09%

35.42%

61.66%

42.94%

28.38%

31.01%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% c/o Mazars LLP, 90 St. Vincent Street, Glasgow, G2 5UB, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00% 59th Floor, One Island East, 18 Westlands Road, Quarry Bay, Hong Kong

100.00% Prudential House, Mumbai, India

100.00% Craigforth, Stirling, FK9 4UE, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00%

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00% Craigforth, Stirling, FK9 4UE, UK

100.00% 59th Floor, One Island East, 18 Westlands Road, Quarry Bay, Hong Kong

100.00% Montague House, Adelaide Road, Dublin 2, D02 K039, Ireland

100.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 34‑38, Avenue de la Liberté, L‑1930, Luxembourg

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00% Unit A, 6th Floor, Vientiane Plaza Hotel Office Building, Sailom Road, 

Hatsady Neua Village, Chanthabouly District, Vientiane Capital, Lao PDR

99.93% 9/9 Sathorn Building, 20th– 27th Floor, South Sathorn Road, Yannawa, 

Sahtorn, Bangkok 10120, Thailand

100.00% 5th Ngong Avenue, Nairobi, Kenya

100.00% Prudential House, Thabo Mbeki Road, Lusaka, Zambia

100.00% 35 North Street, Accra, Ghana

100.00%
100.00%

Craigforth, Stirling, FK9 4UE, UK

100.00% 1, Rue Hildegard von Bingen, L ‑ 1282 Luxembourg

100.00%

100.00%

100.00% Suite 450, 4th Floor, Barkly Wharf East, Le Caudan Waterfront, 

Port Louis, Mauritius

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

49.00% Prudential House, Thabo Mbeki Road, Lusaka, Zambia

100.00% 02‑670 Warszawa, Pulawska 182, Poland 

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

Name of entity 

Prudential Development Management Limited (In liquidation)

Prudential Distribution Limited

Prudential Dublin Investments Limited (In liquidation) 

Prudential Dynamic 0‑30 Portfolio

Prudential Dynamic 10‑40 Portfolio

Prudential Dynamic 20 ‑ 55 Portfolio

Prudential Dynamic 40‑80 Portfolio

Prudential Dynamic 60‑100 Portfolio

Prudential Dynamic Focused 0‑30 Portfolio

Prudential Dynamic Focused 20 ‑ 55 Portfolio

Prudential Dynamic Focused 40‑80 Portfolio

Prudential Dynamic Focused 60‑100 Portfolio

Prudential Equity Release Mortgages Limited

Prudential Europe Assurance Holdings Limited (In liquidation)

Prudential Financial Planning Limited

Prudential Five Limited

Prudential General Insurance Hong Kong Limited

Prudential Global Services Private Limited

Prudential GP Limited

Prudential Greenfield GP LLP

Prudential Greenfield GP1 Limited

Prudential Greenfield GP2 Limited

Prudential Greenfield LP

Prudential Greenfield SLP GP LLP

Prudential Group Pensions Limited

Prudential Group Secretarial Services Limited

Prudential Holborn Life Limited

Prudential Holdings Limited

Prudential Hong Kong Limited

Prudential International Assurance plc

Prudential International Management Services Limited

Prudential International Staff Pensions Limited

Prudential Investment (Luxembourg) 2 SARL

Prudential Investments Limited

Prudential IP Services Limited

Prudential Life Assurance (Lao) Company Limited

Prudential Life Assurance (Thailand) Public Company Limited

Prudential Life Assurance Kenya Limited

Prudential Life Assurance Zambia Limited

Prudential Life Insurance Ghana Limited

Prudential Lifetime Mortgages Limited

Prudential Loan Investments 1 SARL

Prudential Loan Investments GP SARL

Prudential Loan Investments SCSp

Prudential Mauritius Holdings Limited

Prudential Mortgages Limited

Prudential Nominees Limited

Prudential Pensions Limited

Prudential Pensions Management Zambia Limited

Prudential Polska sp. z.o.o

Prudential Portfolio Management Group Limited

www.prudential.co.uk 

Annual Report 2017    Prudential plc  295

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD  Other notes continued

D6 Investments in subsidiary undertakings, joint ventures and associates continued 

Name of entity 

Prudential Portfolio Managers (South Africa) (Pty) Limited

Classes of 
shares held

Proportion 

held Registered office address and country of incorporation 

OS
A Class OS

49.99%
75.00%

PO Box 44813, Claremont 7735, South Africa

Prudential Portfolio Managers Limited

Prudential Properties Trusty Pty Limited

Prudential Property Holding Limited

Prudential Property Investment Managers Limited

Prudential Property Investments Limited

Prudential Protect Limited

Prudential Real Estate Investments 1 Limited

Prudential Real Estate Investments 2 Limited

Prudential Real Estate Investments 3 Limited

Prudential Retirement Income Limited (In liquidation)

Prudential Services Asia Sdn. Bhd.

Prudential Services Limited

Prudential Services Singapore Pte. Ltd.

Prudential Singapore Holdings Pte. Limited

Prudential Staff Pensions Limited

Prudential Trustee Company Limited

Prudential UK Real Estate General Partner Limited

Prudential UK Real Estate LP

Prudential UK Real Estate Nominee 1 Limited

Prudential UK Real Estate Nominee 2 Limited

Prudential UK Services Limited

Prudential Unit Trusts Limited

Prudential Venture Managers Limited

Prudential Vietnam Assurance Private Limited

Prudential Vietnam Finance Company Limited

Prudential/M&G UK Companies Financing Fund LP

Prutec Limited

PT. Eastspring Investments Indonesia

PT. Prudential Life Assurance

PVFC Financial Limited

PVM Partnerships Limited

Randolph Street LP

REALIC of Jacksonville Plans, Inc

Reksa Dana Eastspring IDR Fixed Income Fund (NDEIFF)

Reksa Dana Eastspring Investments Cash Reserve

Reksa Dana Eastspring Investments IDR High Grade

Reksa Dana Eastspring Investments Value Discovery

Reksa Dana Eastspring Investments Yield Discovery

Reksa Dana Syariah Eastspring Syariah Equity Islamic Asia Pacific USD

Reksa Dana Syariah Eastspring Syariah Fixed Income Amanah

Rhodium Investment Fund

Rift GP 1 Limited

Rift GP 2 Limited

ROP, Inc

ScotAm Pension Trustees Limited

Scottish Amicable Finance plc

Scottish Amicable Holdings Limited

OS

OS

OS

OS

OS
PS

OS

OS

OS

OS

OS
PS

OS
PS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

OS

OS

LPI

OS

OS

U

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% Darling Park Tower 2, 201 Sussex Street, Sydney, NSW 2000, Australia

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%
100.00%

100.00%

100.00%

100.00%

100.00%

100.00%
100.00%

c/o Mazars LLP, 90 St. Vincent Street, Glasgow, G2 5UB, UK

100.00%
100.00%

Suite 1005, 10th Floor, Wisma Hamzah‑Kwong Hing,  
No. 1 Leboh Ampang, 50100 Kuala Lumpur, Malaysia

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 1 Wallich Street, #19‑01 Guoco Tower, Singapore 078881

100.00% 30 Cecil Street, #30‑01 Prudential Tower, Singapore 049712

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00%

100.00%

100.00%

100.00% Craigforth, Stirling, FK9 4UE, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00% 25th Floor, Saigon Trade Centre, 37 Ton Duc Thang Street, District 1, 

Ho Chi Minh City, Vietnam

100.00% 23rd Floor, Saigon Trade Centre, 37 Ton Duc Thang Street, District 1, 

Ho Chi Minh City, Vietnam

34.42% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

99.95% 23rd Floor, Prudential Tower, JI. Jendral Sudirman Kav. 79, 12910, 

Jakarta Selatan, Indonesia

94.62%

100.00% 13th Floor, One International Finance Centre, 1 Harbour View Street, 

Central, Hong Kong

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 2711 Centreville Road, Suite 400, Wilmington, DE 19808, USA

100.00% 1999 Bryan Street, Suite 900, Dallas, TX 75201, USA

100.00% 23rd Floor, Prudential Tower, JI. Jendral Sudirman Kav. 79, 12910, 

Jakarta Selatan, Indonesia

100.00%

44.09%

89.60%

79.21%

99.90%

96.82%

100.00% 10 Marina Boulevard, #32‑01, Marina Bay Financial Centre, 

Singapore 018983

100.00% 50 Lothian Road, Festival Square, Edinburgh, EH3 9WJ, UK

100.00%

100.00% 1209 Orange Street, Wilmington, DE 19801, USA

100.00% Craigforth, Stirling, FK9 4UE, UK

100.00%

100.00%

296  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Key to Classes of shares held
LBG 
LPI 
MI 
NSB 
OS 
PI 
PS 
U 

Limited by Guarantee
Limited Partnership Interest
Membership Interest  
Non‑stock basis
Ordinary Shares
Partnership Interest
Preference Shares
Units

Name of entity 

Classes of 
shares held

Proportion 

held Registered office address and country of incorporation 

Scottish Amicable Life Assurance Society

 No share capital

100.00% Craigforth, Stirling, FK9 4UE, UK

Scottish Amicable Pensions Investments Limited

Scotts Spazio Pte. Ltd.

Sealand (No 1) Limited

Sealand (No 2) Limited

Sectordate Limited

Selly Oak Shopping Park (General Partner) Limited

Selly Oak Shopping Park (Nominee 1) Limited

Selly Oak Shopping Park (Nominee 2) Limited

SII Investments, Inc

Silverfleet Capital 2004 LP

Silverfleet Capital 2005 LP

Silverfleet Capital 2006 LP

Silverfleet Capital 2008 LP

Silverfleet Capital 2009 LP

Silverfleet Capital 2011/12 LP

Silverfleet Capital II WPLF

Smithfield Limited

SM, LLC

Squire Capital I, LLC

Squire Capital II, LLC

Squire Reassurance Company II, Inc

Squire Reassurance Company, LLC

Sri Han Suria Sdn. Bhd.

St Edward Homes Limited

St Edwards Strand Partnership

Stableview Limited

Staple Limited

Staple Nominees Limited

Thanachart Life Assurance Public Company Limited (In liquidation)

The Car Auction Unit Trust

The First British Fixed Trust Company Limited

The Greenpark (Reading) LP

The Heights Management Company Limited

The Hub (Witton) Management Company Limited (In liquidation)

The St Edward Homes Partnership

The Strand Property Unit Trust

The Two Rivers Trust

Three Snowhill Birmingham SARL

Two Rivers LP

Two Snowhill Birmingham SARL

US Strategic Income Bond Fund D USD Acc

VFL International Life Company SPC, Ltd.

Warren Farm Office Village Limited (In liquidation) 

Wessex Gate Limited

Westwacker Limited

Wynnefield Private Equity Partners I, LP

Wynnefield Private Equity Partners II, LP

Zenith‑Prudential Life Insurance Company Limited 

OS

OS

OS

OS

OS

OS

OS

OS

OS

LPI

LPI

LPI

LPI

LPI

LPI

LPI

OS

LPI

MI

OS

OS

OS

100.00%

45.00% 30 Cecil Street, #23‑02, Prudential Tower, Singapore 049712

100.00% Lime Grove House, Green Street, St Helier, Jersey, JE1 2ST

100.00%

32.60% 5th Floor Cavendish House, 39 Waterloo Street, Birmingham, B2 5PP, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

100.00%

100.00% 5555, Grande Market Drive, Appleton, WI 54912, USA

100.00% 1 Royal Plaza, St Peters Port, Guernsey, GY1 2HL

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 1209 Orange Street, Wilmington, DE 19801, USA

100.00% 1 Corporate Way, Lansing, MI 48951, USA

100.00%

100.00% 40600 Ann Arbor Road, East Suite 201, Plymouth, MI 48170, USA

100.00% 1 Corporate Way, Lansing, MI 48951, USA

OS
PS (A & B)

51.00%
100.00%

Suite 1005, 10th Floor Wisma Hamzah‑Kwong Hing,  
No. 1 Leboh Ampang, 50100 Kuala Lumpur, Malaysia

OS

OS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

LPI

OS

OS

LPI

OS

OS

OS

OS

OS

OS

LPI

LPI

OS

50.00% Berkeley House, 19 Portsmouth Road, Cobham, Surrey, KT11 1JG, UK

50.00%

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00% 3 Rajanakarn Building, 20th Floor, South Sathorn Road, Yannawa 

Subdistrict, Sathorn District, Bangkok, Thailand

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

99.93% 9/9 Sathorn Building, 25th Floor, South Sathorn Road, Yannawa, Sathorn, 

Bangkok 10120, Thailand

50.00% Dorey Court, Admiral Park, St. Peter Port, Guernsey, GY1 2HT

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

50.00%

100.00%

49.95% Berkeley House, 19 Portsmouth Road, Cobham, Surrey, KT11 1JG, UK

50.00% Liberte house, 19‑23 La Motte Street, St Helier, Jersey, JE2 4SY

50.00%

100.00% 5, rue Guillaume Kroll, L‑1882, Luxembourg

50.00% Bow Bells House, 1 Bread Street, London, EC4M 9HH, UK

100.00% 5, rue Guillaume Kroll, L‑1882, Luxembourg

96.36% 26, Boulevard Royal, L‑2449, Luxembourg

100.00% 171 Elgin Avenue, Grand Cayman, Cayman Islands

100.00% c/o Mazars LLP, 45 Church Street, Birmingham, B3 2RT, UK

100.00% Laurence Pountney Hill, London, EC4R 0HH, UK

100.00%

99.00% 1105 North Market Street, Suite 1300, Wilmington, DE 19801, USA

99.00% 1209 Orange Street, Wilmington, DE 19801, USA

51.00% Plot 280, Ajose Adeogun Street, Victoria Island, Nigeria

www.prudential.co.uk 

Annual Report 2017    Prudential plc  297

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationE1 Other 

Significant accounting policies 
In addition to the critical accounting polices presented in note A3.1, the following detailed accounting policies are adopted by the Group 
to prepare the consolidated financial statements. These accounting policies are applied consistently for all years presented and normally 
are not subject to change unless new accounting standards, interpretations or amendments are introduced by the IASB.

(a) Basis of consolidation
The Group consolidates those investees it is deemed to control. The Group has control over an investee if all three of the following  
are met: (1) it has power over an investee; (2) it is exposed to, or has rights to, variable returns from its involvement with the investee;  
and (3) it has ability to use its power over the investee to affect its own returns. 

(i) Subsidiaries
Subsidiaries are those investees that the Group controls. The majority of the Group’s subsidiaries are corporate entities, but the Group’s 
insurance operations also invest in a number of limited partnerships.

The Group performs a re‑assessment of consolidation whenever there is a change in the substance of the relationship between the 
Group and an investee. Where the Group is deemed to control an entity it is treated as a subsidiary and its results, assets and liabilities  
are consolidated. Where the Group holds a minority share in an entity, with no control over the entity, the investments are carried at fair 
value through profit or loss within financial investments in the consolidated statement of financial position.

Entities consolidated by the Group include Qualifying Partnerships as defined under the UK Partnerships (Accounts) Regulations 

2008 (the ‘Partnerships Act’). Some of these limited partnerships have taken advantage of the exemption under regulation 7 of the 
Partnerships Act from the financial statements requirements. This is under regulations 4 to 6, on the basis that these limited partnerships 
are dealt with on a consolidated basis in these financial statements.

(ii) Joint ventures and associates
Joint ventures are joint arrangements arising from a contractual agreement whereby the Group and other investors have joint control of 
the net assets of the arrangement. In a number of these arrangements, the Group’s share of the underlying net assets may be less than 
50 per cent but the terms of the relevant agreement make it clear that control is jointly exercised between the Group and the third party. 
Associates are entities over which the Group has significant influence, but it does not control. Generally it is presumed that the Group has 
significant influence if it holds between 20 per cent and 50 per cent voting rights of the entity. 

With the exception of those referred to below, the Group accounts for its investments in joint ventures and associates by using the 
equity method of accounting. The Group’s share of profit or loss of its joint ventures and associates is recognised in the income statement 
and its share of movements in other comprehensive income is recognised in other comprehensive income. The equity method of 
accounting does not apply to investments in associates and joint ventures held by the Group’s insurance or investment funds. This 
includes venture capital business,  mutual funds and unit trusts and which, as allowed by IAS 28, ‘Investments in Associates and Joint 
Ventures’, are carried at fair value through profit or loss.

(iii) Structured entities
Structured entities are those that have been designed so that voting or similar rights are not the dominant factor in deciding who controls 
the entity. Voting rights relate to administrative tasks. Relevant activities are directed by means of contractual arrangements. The Group 
invests in structured entities such as:

 — Open‑Ended Investment Companies (OEICs);
 — Unit Trusts (UTs);
 — Limited partnerships;
 — Variable interest entities;
 — Investment vehicles within separate accounts offered through variable annuities;
 — Collateralised debt obligations;
 — Mortgage‑backed securities; and 
 — Similar asset‑backed securities.  

Open-ended investment companies and unit trusts 
The Group invests in OEICs and UTs, which invest mainly in equities, bonds, cash and cash equivalents, and properties. The Group’s 
percentage ownership in these entities can fluctuate on a daily basis according to the participation of the Group and other investors in them. 

 — Where the entity is managed by a Group asset manager, and the Group’s ownership holding in the entity exceeds 50 per cent, the 

Group is judged to have control over the entity.

 — Where the entity is managed by a Group asset manager, and the Group’s ownership holding in the entity is between 20 per cent and 
50 per cent, the facts and circumstances of the Group’s involvement in the entity are considered, including the rights to any fees 
earned by the asset manager from the entity, in forming a judgement as to whether the Group has control over the entity.

 — Where the entity is managed by a Group asset manager, and the Group’s ownership holding in the entity is less than 20 per cent, the 

Group is judged to not have control over the entity.

 — Where the entity is managed by an asset manager outside the Group, an assessment is made of whether the Group has existing rights 
that gives it the ability to direct the current activities of the entity and therefore control the entity. In assessing the Group’s ability to 
direct an entity, the Group considers its ability relative to other investors. The Group has a limited number of OEICs and UTs where it 
considers it has such ability.

298  Prudential plc    Annual Report 2017 

www.prudential.co.uk

E Further accounting policiesWhere the Group is deemed to control these entities, they are treated as a subsidiary and are consolidated, with the interests of investors 
other than the Group being classified as liabilities, and appear as net asset value attributable to unit holders of consolidated unit trusts 
and similar funds. 

Where the Group does not control these entities (as it is deemed to be acting as an agent) and they do not meet the definition of 
associates, they are carried at fair value through profit or loss within financial investments in the consolidated statement of financial 
position. 

Where the Group’s asset manager sets up OEICs and UTs as part of asset management operations, the Group’s interest is limited to 
the administration fees charged to manage the assets of such entities. With no participation in these entities, the Group does not retain 
risks associated with OEICs and UTs. For these open‑ended investment companies and unit trusts, the Group is not deemed to control 
the entities but to be acting as an agent.

The Group generates returns and retains the ownership risks in investment vehicles commensurate to its participation and does not 

have any further exposure to the residual risks of these investment vehicles. 

Jackson’s separate account assets
These are investment vehicles that invest contract holders’ premiums in equity, fixed income, bonds and money market mutual funds. 
The contract holder retains the underlying returns and the ownership risks related to the underlying investments. The shareholder’s 
economic interest in separate accounts is limited to the administrative fees charged. The separate accounts are set up as separate 
regulated entities governed by a Board of Governors or trustees for which the majority of the members are independent of Jackson or any 
affiliated entity. The independent members are responsible for any decision making that impacts contract holders’ interest and govern 
the operational activities of the entities’ advisers, including asset managers. Accordingly, the Group does not control these vehicles. 
These investments are carried at fair value through profit or loss within financial investments in the consolidated statement of financial 
position.

Limited partnerships
The Group’s insurance operations invest in a number of limited partnerships, either directly or through unit trusts, through a mix of capital 
and loans. These limited partnerships are managed by general partners, in which the Group holds equity. Such interest in general 
partners and limited partnerships provide the Group with voting and similar rights to participate in the governance framework of the 
relevant activities in which limited partnerships are engaged in. Accounting for the limited partnerships as subsidiaries, joint ventures, 
associates or other financial investments depends on the terms of each partnership agreement and the shareholdings in the general 
partners. 

Other structured entities
The Group holds investments in mortgage‑backed securities, collateralised debt obligations and similar asset‑backed securities, the 
majority of which are actively traded in a liquid market. 

The Group consolidates the vehicles that hold the investments where the Group is deemed to control the vehicles. When assessing 
control over the vehicles, the factors considered include the purpose and design of the vehicle, the Group’s exposure to the variability of 
returns and the scope of the Group’s ability to direct the relevant activities of the vehicle including any kick‑out or removal rights that are 
held by third parties. The outcome of the control assessment is dependent on the terms and conditions of the respective individual 
arrangements. 

The majority of such vehicles are not consolidated. In these cases the Group is not the sponsor of the vehicles in which it holds 
investments and has no administrative rights over the vehicles’ activities. The Group generates returns and retains the ownership risks 
commensurate to its holding and its exposure to the investments. Accordingly the Group does not have power over the relevant activities 
of such vehicles and all are carried at fair value through profit or loss within financial investments in the consolidated statement of financial 
position. 

The table below provides aggregate carrying amounts of the investments in unconsolidated structured entities reported in the 

Group’s statement of financial position: 

Statement of financial position line items
Equity securities and portfolio holdings in unit trusts
Debt securities

Total

2017  £m

2016  £m

OEICs/UTs

Separate
 account
 assets

Other
 structured
 entities

OEICs/UTs

Separate
 account
 assets

Other
 structured
 entities

20,718 130,528
–

–

–
10,894

16,489
–

120,411
–

20,718 130,528

10,894

16,489

120,411

–
12,220

12,220

The Group generates returns and retains the ownership risks in these investments commensurate to its participation and does not have 
any further exposure to the residual risks or losses of the investments or the vehicles in which it holds investments.

As at 31 December 2017, the Group does not have an agreement, contractual or otherwise, or intention to provide financial support to 

structured entities that could expose the Group to a loss. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  299

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationE1 Other continued

Significant accounting policies continued
(b) Reinsurance
The measurement of reinsurance assets is consistent with the measurement of the underlying direct insurance contracts.  
The treatment of any gains or losses arising on the purchase of reinsurance contracts is dependent on the underlying accounting  
basis of the entity concerned.

(c) Earned premiums, policy fees and claims paid
Premiums for conventional with‑profits policies and other protection type insurance policies are recognised as revenue when due. 
Premiums and annuity considerations for linked policies, unitised with‑profits and other investment type policies are recognised as 
revenue when received or, in the case of unitised or unit‑linked policies, when units are issued. These amounts exclude premium taxes 
and similar duties where Prudential collects and settles taxes borne by the customer.

Policy fees charged on linked and unitised with‑profits policies for mortality, asset management and policy administration are 

recognised as revenue when related services are provided.

Claims paid include maturities, annuities, surrenders and deaths. Maturity claims are recorded as charges on the policy maturity date. 
Annuity claims are recorded when each annuity instalment becomes due for payment. Surrenders are charged to the income statement 
when paid and death claims are recorded when notified.

(d) Investment return
Investment return included in the income statement principally comprises interest income, dividends, investment appreciation/
depreciation (realised and unrealised gains and losses) on investments designated as fair value through profit or loss, and realised gains 
and losses (including impairment losses) on items held at amortised cost and Jackson’s debt securities designated as available‑for‑sale. 
Movements in unrealised appreciation/depreciation of Jackson’s debt securities designated as available‑for‑sale are recorded in other 
comprehensive income. Interest income is recognised as it accrues, taking into account the effective yield on investments. Dividends 
on equity securities are recognised on the ex‑dividend date and rental income is recognised on an accrual basis.

(e) Financial investments other than instruments classified as long-term business contracts
(i) Investment classification
The Group holds financial investments in accordance with IAS 39, whereby subject to specific criteria, financial instruments are required 
to be accounted for under one of the following categories: 

 — Financial assets and liabilities at fair value through profit or loss – this comprises assets and liabilities designated by management as 
fair value through profit or loss on inception and derivatives that are held for trading. These investments are measured at fair value 
with all changes thereon being recognised in investment return in the income statement;

 — Financial investments on an available‑for‑sale basis – this comprises assets that are designated by management as available‑for‑sale 

and/or do not fall into any of the other categories. These assets are initially recognised at fair value plus attributable transaction costs. 
Available‑for‑sale assets are subsequently measured at fair value. Interest income is recognised on an effective interest basis in the 
income statement. The effective interest rate is the rate that exactly discounts estimated future cash receipts through the expected 
life of the financial instrument or, when appropriate, a shorter period to the net carrying amount of the financial asset. Except for 
foreign exchange gains and losses on debt securities, which are included in the income statement, unrealised gains and losses are 
recognised in other comprehensive income. Upon disposal or impairment, accumulated unrealised gains and losses are transferred 
from other comprehensive income to the income statement as realised gains or losses; and

 — Loans and receivables – except for those designated as at fair value through profit or loss or available‑for‑sale, these instruments 
comprise non‑quoted investments that have fixed or determinable payments. These instruments include loans collateralised by 
mortgages, deposits, loans to policyholders and other unsecured loans and receivables. These investments are initially recognised at 
fair value plus transaction costs. Subsequently, these instruments are carried at amortised cost using the effective interest method.

The Group uses the trade date method to account for regular purchases and sales of financial assets. See note A3.1 for further details of 
valuation of financial investments.

300  Prudential plc    Annual Report 2017 

www.prudential.co.uk

E Further accounting policies continued(ii) Derivatives and hedge accounting
Derivative financial instruments are used to reduce or manage investment, interest rate and currency exposures, to facilitate efficient 
portfolio management and for investment purposes. 

The Group may designate certain derivatives as hedges. 
For hedges of net investments in foreign operations, the effective portion of any change in fair value of derivatives or other financial 
instruments designated as net investment hedges is recognised in other comprehensive income. The ineffective portion of changes in 
the fair value of the hedging instrument is recorded in the income statement. 

The Group does not regularly seek to apply fair value or cash flow hedging treatment under IAS 39. The Group has no fair value and 

cash flows hedges under IAS 39 at 31 December 2017 and 2016.

All derivatives that are not designated as hedging instruments are carried at fair value, with movements in fair value being recorded in 

the income statement.

The primary areas of the Group’s continuing operations where derivative instruments are held are the UK with‑profits funds and 

annuity business, and Jackson.

For UK with‑profits funds the derivative programme is used for the purposes of efficient portfolio management or reduction in 

investment risk.

For shareholder‑backed UK annuity business the derivatives are held to contribute to the matching as far as practical, of asset returns 

and duration with those of liabilities to policyholders. The carrying value of these liabilities is sensitive to the return on the matching 
financial assets including derivatives held.

For Jackson’s derivative programme see note A3.1.

(iii) Embedded derivatives
Embedded derivatives are present in host contracts issued by various Group companies, in particular Jackson. They are embedded 
within other non‑derivative host financial instruments and insurance contracts to create hybrid instruments. Embedded derivatives 
meeting the definition of an insurance contract are accounted for under IFRS 4. Where economic characteristics and risks of the 
embedded derivatives are not closely related to the economic characteristics and risks of the host instrument, and where the hybrid 
instrument is not measured at fair value with the changes in fair value recognised in the income statement, the embedded derivative is 
bifurcated and carried at fair value as a derivative measured in accordance with IAS 39. 

In addition, the Group applies the option under IFRS 4 to not separate and fair value surrender options embedded in host contracts 

and with‑profits investment contracts whose strike price is either a fixed amount or a fixed amount plus interest. 

(iv) Securities lending and reverse repurchase agreements
The Group is party to various securities lending agreements (including repurchase agreements) under which securities are loaned to 
third parties on a short‑term basis. The loaned securities are not derecognised; rather, they continue to be recognised within the 
appropriate investment classification. The Group’s policy is that collateral in excess of 100 per cent of the fair value of securities loaned is 
required from all securities’ borrowers and typically consists of cash, debt securities, equity securities or letters of credit.

In cases where the Group takes possession of the collateral under its securities lending programme, the collateral, and corresponding 

obligation to return such collateral, are recognised in the consolidated statement of financial position. 

The Group is also party to various reverse repurchase agreements under which securities are purchased from third parties with an 

obligation to resell the securities. The securities are not recognised as investments in the statement of financial position.

(v) Derecognition of financial assets and liabilities
The Group’s policy is to derecognise financial assets when it is deemed that substantially all the risks and rewards of ownership have been 
transferred. 

The Group derecognises financial liabilities only when the obligation specified in the contract is discharged, cancelled or has expired.

(vi) Financial liabilities designated at fair value through profit or loss
Consistent with the Group’s risk management and investment strategy and the nature of the products concerned, the Group has 
designated under IAS 39 classification certain financial liabilities at fair value through profit or loss as these instruments are managed and 
their performance evaluated on a fair value basis. These instruments include liabilities related to consolidated collateralised debt 
obligations and net assets attributable to unit holders of consolidated unit trusts and similar funds.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  301

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationE1 Other continued

Significant accounting policies continued
(f) Segments
Under IFRS 8 ‘Operating Segments’, the Group determines and presents operating segments based on the information that is internally 
provided to the Group Executive Committee which is the Group’s chief operating decision maker. 

The operating segments identified by the Group reflect the Group’s organisational structure, which, following a reorganisation during 

the year, is by business units Asia, US and UK and Europe. All business units contain both insurance and asset management operations. 

Further information on the Group’s operating segments is provided in note B1.3.

(g) Borrowings
Although initially recognised at fair value, net of transaction costs, borrowings, excluding liabilities of consolidated collateralised debt 
obligations, are subsequently accounted for on an amortised cost basis using the effective interest method. Under the effective interest 
method, the difference between the redemption value of the borrowing and the initial proceeds (net of related issue costs) is amortised 
through the income statement to the date of maturity or for hybrid debt, over the expected life of the instrument.

(h) Investment properties
Investments in leasehold and freehold properties not for occupation by the Group, including properties under development for future 
use as investment properties, are carried at fair value, with changes in fair value included in the income statement. Properties are valued 
annually either by the Group’s qualified surveyors or by taking into consideration the advice of professional external valuers using the 
Royal Institution of Chartered Surveyors valuation standards. Each property is externally valued at least once every three years. 

Leases of investment property where the Group has substantially all the risks and rewards of ownership are classified as finance leases 

(leasehold property). Finance leases are capitalised at the lease’s inception at the lower of the fair value of the leased property and the 
present value of the minimum lease payments. 

(i) Pension schemes
For the Group’s defined benefit schemes, if the present value of the defined benefit obligation exceeds the fair value of the scheme 
assets, then a liability is recorded in the Group’s statement of financial position. By contrast, if the fair value of the assets exceeds the 
present value of the defined benefit obligation then the surplus will only be recognised if the nature of the arrangements under the trust 
deed, and funding arrangements between the Trustee and the Company, support the availability of refunds or recoverability through 
agreed reductions in future contributions. In addition, if there is a constructive obligation for the Company to pay deficit funding, this is 
also recognised such that the financial position recorded for the scheme reflects the higher of any underlying IAS 19 deficit and the 
obligation for deficit funding.

The Group utilises the projected unit credit method to calculate the defined benefit obligation. This method sees each period of 

service as giving rise to an additional unit of benefit entitlement and measures each unit separately to build up the final obligation. 
Estimated future cash flows are then discounted at a high‑quality corporate bond rate, adjusted to allow for the difference in duration 
between the bond index and the pension liabilities where appropriate, to determine its present value. These calculations are performed 
by independent actuaries.

The plan assets of the Group’s pension schemes include several insurance contracts that have been issued by the Group. 
These assets are excluded from plan assets in determining the pension surplus or deficit recognised in the consolidated statement 

of financial position.

The aggregate of the actuarially determined service costs of the currently employed personnel, and the net interest on the net defined 

benefit liability (asset) at the start of the period, is charged to the income statement. Actuarial and other gains and losses as a result of 
changes in assumptions or experience variances are recognised as other comprehensive income. 

Contributions to the Group’s defined contribution schemes are expensed when due.

(j) Share-based payments and related movements in own shares
The Group offers share award and option plans for certain key employees and a Save As You Earn plan for all UK and certain overseas 
employees. Shares held in trust relating to these plans are conditionally gifted to employees.

The compensation expense charged to the income statement is primarily based upon the fair value of the options granted, the vesting 

period and the vesting conditions.

The Company has established trusts to facilitate the delivery of Prudential plc shares under employee incentive plans and savings‑
related share option schemes. The cost to the Company of acquiring these treasury shares held in trusts is shown as a deduction from 
shareholders’ equity.

302  Prudential plc    Annual Report 2017 

www.prudential.co.uk

E Further accounting policies continued(k) Tax
Prudential is subject to tax in numerous jurisdictions and the calculation of the total tax charge inherently involves a degree of estimation 
and judgement. Current tax expense is charged or credited based upon amounts estimated to be payable or recoverable as a result of 
taxable amounts for the current year and adjustments made in relation to prior years. The positions taken in tax returns where applicable 
tax regulation is subject to interpretation are recognised in full in the determination of the tax charge in the financial statements if the 
Group considers that it is probable that the taxation authority will accept those positions. Otherwise, provisions are established based on 
management’s estimate and judgement of the likely amount of the liability, or recovery, by providing for the single best estimate of the 
most likely outcome or the weighted average expected value where there are multiple outcomes.

The total tax charge includes tax expense attributable to both policyholders and shareholders. The tax expense attributable to 

policyholders comprises the tax on the income of the consolidated with‑profits and unit‑linked funds. In certain jurisdictions, such as the 
UK, life insurance companies are taxed on both their shareholders’ profits and on their policyholders’ insurance and investment returns 
on certain insurance and investment products. Although both types of tax are included in the total tax charge in the Group’s consolidated 
income statement, they are presented separately in the consolidated income statement to provide the most relevant information about 
tax that the Group pays on its profits.

Deferred taxes are provided under the liability method for all relevant temporary differences. IAS 12 ‘Income Taxes’ does not require 

all temporary differences to be provided for, in particular, the Group does not provide for deferred tax on undistributed earnings of 
subsidiaries where the Group is able to control the timing of the distribution and the temporary difference created is not expected to 
reverse in the foreseeable future. Deferred tax assets are only recognised when it is more likely than not that future taxable profits will be 
available against which these losses can be utilised. 

Deferred tax is measured at the tax rates that are expected to apply to the period when the asset is realised or the liability settled, 

based on tax rates (and laws) that have been enacted or are substantively enacted at the end of the reporting period.

(l) Business acquisitions and disposals
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the acquired 
company to fair value at the date of purchase. The excess of the acquisition consideration over the fair value of the assets and liabilities of 
the acquired entity is recorded as goodwill. Expenses related to acquiring new subsidiaries are charged to the income statement in the 
period in which they are incurred. Income and expenses of acquired entities are included in the income statement from the date of 
acquisition.

Income and expenses of entities sold during the period are included in the income statement up to the date of disposal. The gain or 
loss on disposal is calculated as the difference between sale proceeds net of selling costs, less the net assets of the entity at the date of 
disposal, adjusted for foreign exchange movements attaching to the sold entity that are required to be recycled to the income statement 
under IAS 21.

(m) Goodwill
Goodwill arising on acquisitions of subsidiaries and businesses is capitalised and carried on the Group statement of financial position as 
an intangible asset at initial value less any accumulated impairment losses. Goodwill impairment testing is conducted annually and when 
there is an indication of impairment. For the purposes of impairment testing, goodwill is allocated to cash generating units. For further 
details see note C5(a).

(n) Intangible assets
Intangible assets acquired on the purchase of a subsidiary or portfolio of contracts are measured at fair value on acquisition. Deferred 
acquisition costs are accounted for as described in note A3.1(c). Other intangible assets, such as distribution rights and software, are 
valued initially at the price paid to acquire them and are subsequently carried at cost less amortisation and any accumulated impairment 
losses. Distribution rights relate to fees paid under bancassurance partnership arrangements for bank distribution of products for the 
term of the contract. Amounts for distribution rights are amortised on a basis to reflect the pattern in which the future economic benefits 
are expected to be consumed by reference to new business production levels. The same principles apply to determining the amortisation 
method for other intangible assets unless the pattern cannot be determined reliably, in which case a straight line method is applied. 
Amortisation of intangible assets is charged to the ‘acquisition costs and other expenditure’ line in the consolidated income statement. 
Impairment testing is conducted when there is an indication of impairment.

(o) Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short‑term highly 
liquid investments with less than 90 days maturity from the date of acquisition.

(p) Shareholders’ dividends
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are approved 
by shareholders. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  303

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationE1 Other continued

Significant accounting policies continued
(q) Share capital
Shares are classified as equity when their terms do not create an obligation to transfer assets. The difference between the proceeds 
received on issue of the shares, net of share issue costs, and the nominal value of the shares issued, is credited to share premium. Where 
the Company purchases shares for the purposes of employee incentive plans, the consideration paid, net of issue costs, is deducted from 
retained earnings. Upon issue or sale any consideration received is credited to retained earnings net of related costs.

(r) Foreign exchange
The Group’s consolidated financial statements are presented in pounds sterling, the Group’s presentation currency. Accordingly, the 
results and financial position of foreign subsidiaries must be translated into the presentation currency of the Group from their functional 
currencies, ie the currency of the primary economic environment in which the entity operates. All assets and liabilities of foreign 
subsidiaries are converted at year end exchange rates while all income and expenses are converted at average exchange rates where 
this is a reasonable approximation of the rates prevailing on transaction dates. The impact of these currency translations is recorded 
as a separate component in the statement of comprehensive income.

Foreign currency borrowings that are used to provide a hedge against Group equity investments in overseas subsidiaries are 
translated at year end exchange rates and movements recognised in other comprehensive income. Other foreign currency monetary 
items are translated at year end exchange rates with changes recognised in the income statement. 

Foreign currency transactions are translated at the spot rate prevailing at the time.

(s) Earnings per share
Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number 
of ordinary shares outstanding during the year, excluding those held in employee share trusts and consolidated unit trusts and OEICs, 
which are treated as cancelled.

For diluted earnings per share, the weighted average number of shares in issue is adjusted to assume conversion of all dilutive 
potential ordinary shares. The Group’s only class of potentially dilutive ordinary shares are those share options granted to employees 
where the exercise price is less than the average market price of the Company’s ordinary shares during the year. No adjustment is made 
if the impact is anti‑dilutive overall.

304  Prudential plc    Annual Report 2017 

www.prudential.co.uk

E Further accounting policies continuedStatement of financial position of the parent company    

31 December 

Fixed assets
Investments in subsidiary undertakings
Current assets
Debtors:

Amounts owed by subsidiary undertakings
Other debtors

Tax recoverable
Derivative assets
Pension asset  
Cash at bank and in hand

Liabilities: amounts falling due within one year
Commercial paper
Other borrowings
Derivative liabilities
Amounts owed to subsidiary undertakings
Tax payable
Deferred tax liability
Accruals and deferred income

Net current assets

Total assets less current liabilities

Liabilities: amounts falling due after more than one year
Subordinated liabilities
Debenture loans
Other borrowings

Total net assets

Capital and reserves
Share capital
Share premium
Profit and loss account

Shareholders’ funds

Profit for the year

Note

2017  £m

2016  £m

5

6

7

8

8

6

9

8

8

8

10

10

11

10,798

10,859

4,732
5
40
5
71
143

4,996

(485)
(600)
(443)
(715)
(10)
(12)
(79)

(2,344)

2,652

13,450

(5,272)
(549)
–

(5,821)

7,629

129
1,948
5,552

7,629

5,798
11
44
4
48
24

5,929

(1,052)
–
(447)
(773)
(10)
(9)
(72)

(2,363)

3,566

14,425

(5,772)
(549)
(599)

(6,920)

7,505

129
1,927
5,449

7,505

1,235

840

The financial statements of the parent company on pages 305 to 313 were approved by the Board of Directors on  
14 March 2018 and signed on its behalf.

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Mark FitzPatrick
Chief Financial Officer 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  305

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationStatement of changes in equity of the parent company

Balance at 1 January 2016

Total comprehensive income for the year
Profit for the year
Actuarial gains recognised in respect of the defined benefit pension scheme

Total comprehensive income for the year

Transactions with owners, recorded directly in equity
New share capital subscribed
Share based payment transactions 
Dividends

Total contributions by and distributions to owners

Balance at 31 December 2016

Balance at 1 January 2017

Total comprehensive income for the year
Profit for the year
Actuarial gains recognised in respect of the defined benefit pension scheme

Total comprehensive income for the year

Transactions with owners, recorded directly in equity
New share capital subscribed
Share based payment transactions 
Dividends

Total contributions by and distributions to owners

Balance at 31 December 2017

Share
capital
£m

128

Share
 premium 
£m

Profit and
 loss account
£m

1,915

5,866

Total
equity
£m

7,909

840
4

844

13
6
(1,267)

(1,248)

7,505

–
–

–

12
–
–

12

1,927

840
4

844

–
6
(1,267)

(1,261)

5,449

1,927

5,449

7,505

–
–

–

21
–
–

21

1,235
28

1,263

–
(1)
(1,159)

(1,160)

5,552

1,235
28

1,263

21
(1)
(1,159)

(1,139)

7,629

129

1,948

–
–

–

1
–
–

1

129

129

–
–

–

–
–
–

–

306  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Notes on the parent company financial statements

1 Nature of operations

Prudential plc (the Company) is a parent holding company. The Company together with its subsidiaries (collectively, the Group) is an 
international financial services group with operations in Asia, the US, UK and Europe and Africa. In Asia, the Group has operations in 
Hong Kong, Indonesia, Malaysia, Singapore and other markets. In the US, the Group’s principal subsidiary is Jackson National Life 
Insurance Company. In UK and Europe, the Group operates through its subsidiaries, primarily The Prudential Assurance Company 
Limited and M&G Investment Management Limited. In August 2017 the Company announced that it was bringing together M&G 
with Prudential’s UK and European savings and retirement business to form M&G Prudential.

2 Basis of preparation

The financial statements of the Company, which comprise the statement of financial position, statement of changes in equity and related 
notes, are prepared in accordance with UK Generally Accepted Accounting Practice, including Financial Reporting Standard 101 
Reduced Disclosure Framework (‘FRS 101’) and Part 15 of the Companies Act 2006.

In preparing these financial statements, the Company applies the recognition, measurement and disclosure requirements in 

International Financial Reporting Standards (‘IFRS’) as issued by the International Accounting Standards Board (‘IASB’) and endorsed by 
the EU, but makes amendments where necessary in order to comply with the Companies Act 2006 and has set out below where 
advantage of the FRS 101 disclosure exemptions has been taken. The Company has also taken advantage of the exemption under 
Section 408 of the Companies Act 2006 from presenting its own profit and loss account.

In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures: 

 — A cash flow statement and related notes; 
 — Disclosures in respect of transactions with wholly‑owned subsidiaries within the Prudential Group;
 — Disclosure in respect of capital management; and
 — The effects of new but not yet effective IFRSs.

As the consolidated financial statements of the Group include the equivalent disclosures, the Company has also applied the exemptions 
available under FRS 101 in respect of the following disclosures:

 — IFRS 2 ‘Share Based Payments’ in respect of Group‑settled share‑based payments; and
 — Disclosure required by IFRS 7 ‘Financial Instrument Disclosures’ and IFRS 13 ‘Fair Value Measurement’.

In 2017, the Company adopted Amendments to IAS 12, ‘Income Taxes’ (recognition of deferred tax assets) and Annual Improvements to 
IFRSs 2014‑2016 Cycle. Their adoption had no material impact on the financial statements of the Company.

The accounting policies set out in note 3 below have, unless otherwise stated, been applied consistently to all periods presented in 

these financial statements.

3 Significant accounting policies

Investments in subsidiary undertakings
Investments in subsidiary undertakings are shown at cost less impairment.

Amounts owed by subsidiary undertakings
Amounts owed by subsidiary undertakings are shown at cost, less provisions.

Derivatives
Derivative financial instruments are held to manage certain macro‑economic exposures. Derivative financial instruments are carried at 
fair value with changes in fair value included in the profit and loss account.

Borrowings
Borrowings are initially recognised at fair value, net of transaction costs, and subsequently accounted for on an amortised cost basis using 
the effective interest method. Under the effective interest method, the difference between the redemption value of the borrowing and 
the initial proceeds, net of transaction costs, is amortised through the profit and loss account to the date of maturity or, for subordinated 
debt, over the expected life of the instrument.

Dividends
Interim dividends are recorded in the period in which they are paid. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  307

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information3 Significant accounting policies continued

Share premium
The difference between the proceeds received on issue of shares and the nominal value of the shares issued is credited to the share 
premium account.

Foreign currency translation
Assets and liabilities denominated in foreign currencies, including borrowings that have been used to finance or provide a hedge against 
Group equity investments in overseas subsidiaries, are translated at year end exchange rates. The impact of these currency translations is 
recorded within the profit and loss account for the year.

Tax
Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result of 
taxable amounts for the current year. To the extent that losses of an individual UK company are not offset in any one year, they can be 
carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of IAS 12, ’Income Taxes’. Deferred tax assets are 

recognised to the extent that it is regarded as more likely than not that future taxable profits will be available against which these losses 
can be utilised. Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse, 
using tax rates enacted or substantively enacted at the reporting date.

The Group’s UK subsidiaries each file separate tax returns. In accordance with UK tax legislation, where one domestic UK company is 

a 75 per cent owned subsidiary of another UK company or both are 75 per cent owned subsidiaries of a common parent, the companies 
are considered to be within the same UK tax group. For companies within the same tax group, trading profits and losses arising in the 
same accounting period may be offset for the purposes of determining current and deferred taxes.

Pensions
The Company assumes a portion of the pension surplus or deficit of the Group’s main pension scheme, the Prudential Staff Pension 
Scheme (‘PSPS’). The Company applies the requirements of IAS 19 ‘Employee Benefit’ (as revised in 2011) for the accounting of its 
interest in the PSPS surplus or deficit. Further details are disclosed in note 7.

A pension surplus or deficit is recorded as the difference between the present value of the scheme liabilities and the fair value of the 
scheme assets. The Company’s share of pension surplus is recognised to the extent that the Company is able to recover a surplus either 
through reduced contributions in the future or through refunds from the scheme. 

The assets and liabilities of the defined benefit pension schemes of the Prudential Group are subject to a full triennial actuarial 
valuation using the projected unit method. Estimated future cash flows are then discounted at a high quality corporate bond yield, 
adjusted to allow for the difference in duration between the bond index and the pension liabilities, where appropriate, to determine their 
present value. These calculations are performed by independent actuaries.

The aggregate of the actuarially determined service costs of the currently employed personnel and the net income (interest) on the 
net scheme assets (liabilities) at the start of the period, is recognised in the profit or loss account. Actuarial gains and losses as a result of 
the changes in assumptions, experience variances or the return on scheme assets excluding amounts included in the net deferred benefit 
asset (liability) are recorded in other comprehensive income.

Share-based payments
The Group offers share award and option plans for certain key employees and a Save As You Earn (‘SAYE’) plan for all UK and certain 
overseas employees. The share‑based payment plans operated by the Group are mainly equity‑settled plans with a few cash‑settled plans. 
Under IFRS 2 ‘Share‑based payment’, where the Company, as the parent company, has the obligation to settle the options or awards 

of its equity instruments to employees of its subsidiary undertakings, and such share‑based payments are accounted for as equity‑
settled in the Group financial statements, the Company records an increase in the investment in subsidiary undertakings for the value of 
the share options and awards granted with a corresponding credit entry recognised directly in equity. The value of the share options and 
awards granted is based upon the fair value of the options and awards at the grant date, the vesting period and the vesting conditions.

308  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Notes on the parent company financial statements continued4 Reconciliation from the FRS 101 parent company results to the IFRS Group results

The parent company financial statements are prepared in accordance with FRS 101 and the Group financial statements are prepared 
in accordance with IFRS as issued by the IASB and endorsed by the EU. At 31 December 2017, there were no differences between FRS 
101 and IFRS as issued by the IASB and endorsed by the EU in terms of their application to the parent company. 

The tables below provide a reconciliation between the FRS 101 parent company results and the IFRS Group results.

Profit after tax
Profit for the financial year of the Company (including dividends from subsidiaries) in accordance with 

FRS 101 and IFRS

Share in the IFRS result of the Group, net of distributions to the Company*

Profit after tax of the Group attributable to shareholders in accordance with IFRS

Net equity
Shareholders’ equity of the Company in accordance with FRS 101 and IFRS
Share in the IFRS net equity of the Group*

Shareholders’ equity of the Group in accordance with IFRS

2017  £m

2016  £m

1,235
1,155

2,390

840
1,081

1,921

2017  £m

2016  £m

7,629
8,458

7,505
7,161

16,087

14,666

* The ‘share in the IFRS result and net equity of the Group’ lines represent the parent company’s equity in the earnings and net assets of its subsidiaries and associates.

The profit for the financial year of the Company in accordance with IFRS includes dividends received in the year from subsidiary 
undertakings of £1,685 million and £1,318 million for the years ended 31 December 2017 and 2016, respectively.

As stated in note 3, under FRS 101, the Company accounts for its investments in subsidiary undertakings at cost less impairment. For 
the purpose of this reconciliation, no adjustment is made to the Company in respect of any valuation adjustments to shares in subsidiary 
undertakings that would be eliminated on consolidation.

5 Investments in subsidiary undertakings

At 1 January
Liquidation of subsidiary undertakings
Other movements

At 31 December

2017  £m

2016  £m

10,859
–
(61)

10,798

12,514
(1,600)
(55)

10,859

The liquidation in 2016 related to a central finance subsidiary in order to simplify the Group’s corporate structure. Other movements 
comprise £6 million (2016: £6 million) in respect of share‑based payments, reflecting the value of payments settled by the Company for 
employees of its subsidiary undertakings, less £67 million (2016: £61 million) relating to cash received from subsidiaries in respect of 
share awards.

Subsidiary undertakings of the Company at 31 December 2017 are listed in note D6 of the Group financial statements.

6 Derivative financial instruments

Cross‑currency swap
Inflation‑linked swap

Total

2017  £m

2016  £m

Fair value 
assets

Fair value
liabilities

Fair value 
assets

Fair value
liabilities

5
–

5

–
443

443

4
–

4

–
447

447

Derivative financial instruments are held to manage certain macro‑economic exposures. The change in fair value of the derivative 
financial instruments of the Company was a gain before tax of £5 million (2016: loss of £122 million).

www.prudential.co.uk 

Annual Report 2017    Prudential plc  309

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information7 Pension scheme financial position

The majority of UK Prudential staff are members of the Group’s pension schemes. The largest scheme is the Prudential Staff Pension 
Scheme (the Scheme) which is primarily a closed defined benefit scheme. 

At 31 December 2005, the allocation of surpluses and deficits attaching to the Scheme between the Company and the unallocated 
surplus of The Prudential Assurance Company Limited (PAC) with‑profits fund was apportioned in the ratio 30/70 following detailed 
consideration of the sourcing of previous contributions. This ratio was applied to the base deficit position at 1 January 2006 and for the 
purpose of determining the allocation of the movements in that position up to 31 December 2017. The IAS 19 service charge and ongoing 
employer contributions are allocated by reference to the cost allocation for current activity.

The last completed triennial actuarial valuation of the Scheme was as at 5 April 2014, which was finalised in 2015. The triennial 
valuation for the Scheme as at 5 April 2017 is ongoing and expected to be finalised in the second quarter of 2018. Further details on the 
results of this valuation and the total employer contributions to the Scheme for the year are provided in note C9 of the Group financial 
statements, together with the key assumptions adopted, including mortality assumptions. 

A description of the regulatory framework in which the Scheme operates, the governance of the Scheme, and the risks to which the 
Scheme exposes the Company is provided in note C9. The most recent full valuation has been updated to 31 December 2017, applying 
the principles prescribed by IAS 19. The actuarial assumptions used in determining the IAS 19 benefit obligations and the net periodic 
costs and sensitivity of IAS 19 benefit obligation to changes in the actuarial assumptions are also provided in note C9.

The assets and liabilities of the Scheme were:

Scheme assets:
Equities
UK
Overseas

Bonds*

Government
Corporate
Asset‑backed securities

Properties
Derivatives
Other assets 

Fair value of Scheme assets
Present value of benefit obligations

Underlying surplus in the Scheme 
Effect of the application of IFRIC 14 for de‑recognition of surplus

Surplus in the Scheme

Surplus in the Scheme recognised by the Company†

31 Dec 2017  £m

31 Dec 2016  £m

Quoted
 prices in
 an active
 market 

Other

Total  

Quoted
 prices in
 an active
 market  

Other

Total 

9
216

5,040
1,430
156
–
188
192

7,231

–
10

–
61
8
140
–
24

243

9
226

5,040
1,491
164
140
188
216

7,474
(6,753)

721
(485)

236

71

7
284

5,411
1,125
142
–
252
269

7,490

11
9

–
44
2
71
–
–

137

18
293

5,411
1,169
144
71
252
269

7,627
(6,910)

717
(558)

159

48

* 93 per cent (2016: 96 per cent) of the bonds are investment graded.
† The surplus in the Scheme recognised in the balance sheet of the Company represents the amount that is recoverable through reduced future contributions and is net of the 

apportionment to the PAC with‑profits fund.

310  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Notes on the parent company financial statements continuedThe changes in the fair value of the underlying Scheme assets and the present value of the underlying benefit obligations are as follows:

Balance at 1 January

Current service cost
Net interest income (cost)
Administration expenses
Actuarial gains (losses) note (ii)
Contributions paid by the employer note (iii)
Contributions paid by the employee
Benefits paid

Balance at 31 December

Balance at 1 January

Current service cost
Net interest income (cost)
Administration expenses
Actuarial gains (losses) note (ii)
Contributions paid by the employer note (iii)
Contributions paid by the employee
Benefits paid

Balance at 31 December

Fair value of
Scheme assets

Present value
 of benefit
obligations
note (i)

7,627
–
193
(6)
40
11
–
(391)

7,474

(6,910)
(26)
(175)
–
(33)
–
–
391

(6,753)

Fair value of
Scheme assets

Present value
 of benefit
obligations
note (i)

6,727
–
250
(4)
949
11
1
(307)

7,627

(5,758)
(19)
(213)
–
(1,226)
–
(1)
307

(6,910)

2017  £m

Net surplus
without the
effect of
IFRIC 14

Effect of
 IFRIC 14
 for de-
recognition
 of  surplus

IAS 19
 basis net
 surplus

717
(26)
18
(6)
7
11
–
–

721

(558)
–
(14)
–
87
–
–
–

(485)

159
(26)
4
(6)
94
11
–
–

236

2016  £m

Net surplus
without the
effect of
IFRIC 14

Effect of
 IFRIC 14
 for de-
recognition
 of surplus

IAS 19
 basis net
 surplus

969
(19)
37
(4)
(277)
11
–
–

717

(800)
–
(32)
–
274
–
–
–

(558)

169
(19)
5
(4)
(3)
11
–
–

159

Notes
(i) 

The weighted average duration of the benefit obligations of the Scheme is 17 years (2016: 18 years). The following table provides an expected maturity analysis of the undiscounted 
benefit obligations as at 31 December:

£m

2017

2016

1 year or less

After 1 year
to 5 years

After 5 years
to 10 years

After 10 years
to 15 years

After 15 years

to 20 years Over 20 years

238

227

1,030

1,013

1,445

1,439

1,452

1,474

1,375

1,407

5,554

5,930

Total

11,094

11,490

(ii) 

The actuarial gains attributable to policyholders and shareholders are analysed as follows:

Return on Scheme assets excluding interest income*
Actuarial gains (losses)
Experience gains on Scheme liabilities
Actuarial (losses) – demographic assumptions
Actuarial (losses) – financial assumptions

Total actuarial gains (losses) without the effect of IFRIC 14

Actuarial gains attributable to the Company before tax†

2017  £m

2016  £m

40

70
(10)
(93)

(33)

7

34

949

87
(32)
(1,281)

(1,226)

(277)

4

* The total return on Scheme assets in 2017 was a gain of £233 million (2016: £1,199 million).
† Actuarial gains attributable to the Company are net of the apportionment to the PAC with‑profits fund and are related to the surplus recognised in the balance sheet of the 
Company. In 2017, the gains included a credit of £31 million (2016: £87 million) for the adjustment to the unrecognised portion of surplus. The gains after tax of £28 million 
(2016: £4 million) are recorded in other comprehensive income. 

(iii) 

Employer contributions to be paid into the Scheme for the year ending 31 December 2018 are expected to amount to £10 million, comprising ongoing service contributions and expenses.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  311

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information8 Borrowings

Core structural borrowings note (i)
Subordinated liabilities note (ii)
Debenture loans

Other borrowings: note (iii)
Commercial paper
Medium Term Notes 2018

Total borrowings  

Borrowings are repayable as follows:

Within 1 year
Between 1 and 5 years
After 5 years

Core structural borrowings

Other borrowings

Total

2017  £m

2016  £m

2017  £m

2016  £m

2017  £m

2016  £m

5,272
549

5,821

–
–

5,772
549

6,321

–
–

5,821

6,321

–
–
5,821

5,821

–
–
6,321

6,321

–
–

–

485
600

1,085

1,085
–
–

1,085

–
–

–

1,052
599

1,651

1,052
599
–

1,651

5,272
549

5,821

485
600

6,906

1,085
–
5,821

6,906

5,772
549

6,321

1,052
599

7,972

1,052
599
6,321

7,972

Notes
(i) 
(ii) 
(iii) 

Further details on the core structural borrowings of the Company are provided in note C6.1 of the Group financial statements.
The interests of the holders of the subordinated liabilities are subordinate to the entitlements of other creditors of the Company.
These borrowings support a short‑term fixed income securities programme.

9 Deferred tax liability

Deferred tax liability

Short‑term temporary differences related to pension scheme

Total

2017  £m

2016  £m

(12)

(12)

(9)

(9)

The reduction in the UK corporation tax rate to 17 per cent from 1 April 2020 was substantively enacted on 6 September 2016 and did not 
have a material impact on the financial statements for the year ended 31 December 2017.

10 Share capital and share premium

A summary of the ordinary shares in issue and the options outstanding to subscribe for the Company’s shares at 31 December 2017 is set 
out in note C10 of the Group financial statements.

312  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Notes on the parent company financial statements continued11 Retained profit of the Company

Retained profit at 31 December 2017 amounted to £5,552 million (2016: £5,449 million). The retained profit includes distributable 
reserves of £3,066 million and non‑distributable reserves of £2,486 million. The non‑distributable reserves comprise £2,405 million 
relating to gains made by intermediate holding companies following the transfer at fair value of certain subsidiaries to other parts of the 
Group as part of internal restructuring exercises in previous years and £81 million of share‑based payment reserves. The amount of 
£2,405 million is not able to be regarded as part of the distributable reserves of the parent company because the gains relate to 
intra‑group transactions.

Under English company law, Prudential may pay dividends only if sufficient distributable reserves of the Company are available for the 
purpose and if the amount of its net assets is greater than the aggregate of its called up share capital and non‑distributable reserves (such 
as the share premium account) and the payment of the dividend does not reduce the amount of its net assets to less than that aggregate.

The retained profit of the Company is substantially generated from dividend income received from subsidiaries. The Group segmental 

analysis illustrates the generation of profit across the Group (see note B1 of the Group financial statements). The Group and its 
subsidiaries are subject to local regulatory minimum capital requirements, as set out in note C12 of the Group financial statements. 
A number of the principal risks set out in the ’Report on the risks facing our business and how these are managed’ could impact the 
generation of profit in the Group’s subsidiaries in the future and hence impact their ability to pay dividends in the future.

In determining the dividend payment in any year the directors follow the Group dividend policy described in the Chief Financial 
Officer’s report section of this Annual Report. The directors consider the Company’s ability to pay current and future dividends twice 
a year by reference to the Company’s business plan and certain stressed scenarios.

12 Other information

a 

b 
c 
d 

e 

 Information on directors’ remuneration is given in the directors’ remuneration report section of this Annual Report and note B2.3 
of the Group financial statements. 
 Information on transactions of the directors with the Group is given in note D4 of the Group financial statements. 
 The Company employs no staff.
 Fees payable to the Company’s auditor for the audit of the Company’s annual accounts were £0.1 million (2016: £0.1 million) and for 
other services were £0.1 million (2016: £0.1 million). 
In certain instances, the Company has guaranteed that its subsidiaries will meet their obligations when they fall due for payment.

13 Post balance sheet events

The second interim ordinary dividend for the year ended 31 December 2017, which was approved by the Board of Directors after 
31 December 2017, is described in note B6 of the Group financial statements.

Intention to demerge the Group’s UK businesses 
In March 2018, the Group announced its intention to demerge its UK and Europe business (‘M&G Prudential’) from Prudential plc, 
resulting in two separately listed companies. In preparation for the UK demerger process, Prudential plc intends to transfer the legal 
ownership of its Hong Kong insurance subsidiaries from The Prudential Assurance Company Limited (M&G Prudential’s UK regulated 
insurance entity) to Prudential Corporation Asia Limited, which is expected to complete by the end of 2019. 

Sale of £12.0 billion* UK annuity portfolio
In March 2018, M&G Prudential also announced the sale of £12.0 billion* of its shareholder annuity portfolio to Rothesay Life. Under the 
terms of the agreement, M&G Prudential has reinsured £12.0 billion* of liabilities to Rothesay Life, which is expected to be followed by a 
Part VII transfer of the portfolio by the end of 2019. Further details are set out in the CFO report.

* Relates to £12.0 billion of IFRS shareholder annuity liabilities, valued as at 31 December 2017.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  313

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationStatement of Directors’ responsibilities in respect  
of the Annual Report and the financial statements   

The Directors are responsible for preparing the Annual Report and the Group and 
parent company financial statements in accordance with applicable law and regulations.

Company law requires the Directors to 
prepare Group and parent company 
financial statements for each financial year. 
Under that law the Directors are required 
to prepare the Group financial statements 
in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by 
the European Union (EU) and applicable 
law and have elected to prepare the  
parent company financial statements in 
accordance with UK Accounting Standards 
and applicable law (UK Generally 
Accepted Accounting Practice) including 
FRS 101 Reduced Disclosure Framework.

Under company law the Directors must not 
approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and parent company and of their profit or 
loss for that period. In preparing each of  
the Group and parent company financial 
statements, the Directors are required to:

 — Select suitable accounting policies  
and then apply them consistently;

 — Make judgements and estimates that 

are reasonable and prudent;

 — For the Group financial statements, 

state whether they have been prepared 
in accordance with IFRS as adopted by 
the EU;

 — For the parent company financial 

statements, state whether applicable 
UK Accounting Standards have been 
followed, subject to any material 
departures disclosed and explained in 
the parent company financial 
statements; and 

 — Prepare the financial statements on the 

going concern basis unless it is 
inappropriate to presume that the 
Group and the parent company will 
continue in business.

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
company’s transactions and disclose with 
reasonable accuracy at any time the 
financial position of the parent company 
and enable them to ensure that its financial 
statements comply with the Companies 
Act 2006. They have general responsibility 
for taking such steps as are reasonably 
open to them to safeguard the assets of the 
Group and to prevent and detect fraud and 
other irregularities.

Under applicable law and regulations,  
the Directors are also responsible for 
preparing a strategic report, directors’ 
report, directors’ remuneration report and 
corporate governance statement that 
comply with that law and those regulations.

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the 
UK governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

The Directors of Prudential plc, whose 
names and positions are set out on pages 
83 to 87 confirm that to the best of their 
knowledge:

 — The financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and 
fair view of the assets, liabilities, 
financial position and profit or loss of  
the Company and the undertakings 
included in the consolidation taken  
as a whole;

 — The strategic report includes a fair 
review of the development and 
performance of the business and the 
position of the Company and the 
undertakings included in the 
consolidation taken as a whole, together 
with a description of the principal risks 
and uncertainties that they face; and

 — The Annual Report and financial 

statements, taken as a whole, is fair, 
balanced and understandable and 
provides the information necessary for 
shareholders to assess the Company’s 
position and performance, business 
model and strategy.  

314  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only

1 Our opinion is unmodified
We have audited the financial statements 
of Prudential plc (‘the Group and parent 
company’) for the year ended 
31 December 2017 which comprise: 

 — The consolidated income statement, 

consolidated statement of 
comprehensive income, consolidated 
statement of changes in equity, 
consolidated statement of financial 
position and consolidated statement 
of cash flows, and the related notes, 
including accounting policies in notes 
A3 and E1; and 

 — The statement of financial position, 

statement of changes in equity, and the 
related notes, including the significant 
accounting policies in note 3 of the 
parent company financial statements. 

In our opinion: 

 — The financial statements give a true and 
fair view of the state of the Group’s and 
of the parent company’s affairs as at 
31 December 2017 and of the Group’s 
profit for the year then ended; 

 — The Group financial statements have 

been properly prepared in accordance 
with International Financial Reporting 
Standards as adopted by the 
European Union; 

 — The parent company financial 

statements have been properly prepared 
in accordance with UK Accounting 
Standards including FRS 101 Reduced 
Disclosure Framework; and 

 — The financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 
2006 and, as regards the Group 
financial statements, Article 4 of the 
IAS Regulation. 

Basis for opinion 
We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (‘ISAs (UK)’) and applicable law. Our 
responsibilities are described below. We 
believe that the audit evidence we have 
obtained is a sufficient and appropriate 
basis for our opinion. Our audit opinion 
is consistent with our report to the 
audit committee. 

We were appointed as auditor by the 
shareholders in October 1999. The period 
of total uninterrupted engagement is the 
19 years ended 31 December 2017. We 
have fulfilled our ethical responsibilities 
under, and we remain independent of the 
Group in accordance with, UK ethical 
requirements including the Financial 
Reporting Council (‘FRC’) Ethical Standard 
as applied to listed public interest entities. 
No non‑audit services prohibited by that 
standard were provided.

2 Key audit matters: Our assessment of risks of material misstatement
Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements 
and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those 
which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team. We summarise below the key audit matters, in decreasing order of audit significance, in arriving at our audit opinion 
above, together with our key audit procedures to address those matters and, as required for public interest entities, our results from those 
procedures. These matters were addressed, and our results are based on procedures undertaken, in the context of, and solely for the 
purpose of, our audit of the financial statements as a whole, and in forming our opinion thereon, and consequently are incidental to that 
opinion, and we do not provide a separate opinion on these matters.

Valuation of policyholder liabilities (2017: £411,243 million, 2016: £388,996 million). 
The risk compared to the prior year is unchanged. 
Refer to page 105 (Audit Committee report), page 168 (accounting policy) and pages 230 to 252 (financial disclosures) 

The risk

Our response

The Group has significant policyholder liabilities representing 
86 per cent of the Group’s total liabilities.

We used our own actuarial specialists to assist us in performing  
our procedures in this area. 

Subjective valuation 
This is an area that involves significant judgement over uncertain 
future outcomes, mainly the ultimate total settlement value of 
long‑term policyholder liabilities. Economic assumptions, 
including investment return, credit risk and associated discount 
rates, and operating assumptions including mortality, morbidity, 
expenses and persistency (including consideration of policyholder 
behaviour) are the key inputs used to estimate these long‑term 
liabilities, in addition to the appropriate design and calibration of 
reserving models.

The specific application of these judgements to individual 
components is explained below.

For the US component, the valuation of the guarantees in the 
variable annuity (‘VA’) business is complex as it involves exercising 
significant judgement over the relationship between the 
investment return attaching to these products and the guarantees 
contractually provided to policyholders and the likely policyholder 
behaviour in response to changes in investment performance. 

Our procedures included:

Methodology choice
We have assessed the methodology for selecting assumptions  
and calculating the policyholder liabilities. This included:

 — Applying our understanding of developments in the business 
and the impact of changes in methodology on the selection of 
assumptions;

 — Comparing changes in methodology to our expectations 

derived from market experience; and 

 — Evaluating the analysis of the movements in policyholder 

liabilities during the year, including consideration of whether 
the movements were in line with the methodology and 
assumptions adopted.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  315

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationValuation of policyholder liabilities (2017: £411,243 million, 2016: £388,996 million). 
The risk compared to the prior year is unchanged. 
Refer to page 105 (Audit Committee report), page 168 (accounting policy) and pages 230 to 252 (financial disclosures) 

The risk

Our response

For the UK component, the valuation of the policyholder liabilities 
in relation to the annuity business requires significant judgement 
over the setting of mortality, expenses and credit risk assumptions. 
This includes the use of complex modelling in order to determine 
the policyholder liabilities. 

For the Asia component, the valuation of the policyholder liabilities 
requires significant judgement over the setting of mortality and 
morbidity assumptions.

Control operation
Our procedures included testing of the design, implementation 
and operating effectiveness of key controls over the valuation 
process including assessment and approval of the methods and 
assumptions adopted over the calculation of policyholder liabilities 
as well as appropriate access and change management controls 
over the actuarial models. 

Our procedures for the US component also included:
Historical comparison 
 — Assessing the assumptions relating to policyholder behaviour 
by comparing to relevant company and industry historical 
experience data. 

Benchmarking assumptions and sector experience
 — Assessing the assumptions for investment mix and projected 
investment returns by comparing to company specific and 
industry data and for future growth rates by comparing to 
market trends and market volatility; and 

 — Utilising the results of our industry benchmarking of 

assumptions and actuarial market practice to inform our 
challenge of assumptions in relation to policyholder behaviour, 
including the likely responses to projected changes in 
investment performance.

Model evaluation
 — Assessing the reserving models by considering the accuracy 
of the cash flow projections including by reference to product 
features. We have also assessed the impact of modelling 
and assumption changes by inspecting pre‑ and post‑change 
model runs and comparing the outcomes of the changes 
to our expectations.

Our procedures for the UK component also included:
Historical comparison 
 — Evaluating the evidence used to prepare the mortality 

experience investigation by reference to actual mortality 
experience of the policyholders in order to assess whether 
this supported the year‑end assumptions adopted; and 

 — Assessing whether the expense assumptions appropriately 

reflect the expected future costs of administering the 
underlying policies by analysing current year unit costs and 
the likely impact of planned actions. 

Benchmarking assumptions and sector experience
 — Comparing mortality experience to industry data on current 

mortality and expectations of future mortality improvements; 

 — Evaluating the credit risk assumptions by reference to  

industry practice and our expectation derived from market 
experience; and

 — Used the results of our industry benchmarking of assumptions 
and actuarial market practice to inform our challenge of the 
assumptions in relation to the mortality, credit risk and 
expense assumptions.

316  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only continuedValuation of policyholder liabilities (2017: £411,243 million, 2016: £388,996 million). 
The risk compared to the prior year is unchanged. 
Refer to page 105 (Audit Committee report), page 168 (accounting policy) and pages 230 to 252 (financial disclosures) 

The risk

Our response

Model evaluation
 — Evaluating the appropriateness of the calibration of the 

Continuous Mortality Investigation model adopted based on 
the analysis of the characteristics of the policyholder population 
and actual mortality experience.

We used our own valuation models to perform an independent 
recalculation of a sample of policyholder liabilities to ensure that 
the selected model calibration has been appropriately 
implemented.

Our procedures for the Asia component also included: 
Historical comparison 
 — Evaluating the experience investigations in respect of the 

mortality and morbidity assumptions by reference to actual 
experience in order to assess whether this supported the 
year‑end assumptions adopted. 

Benchmarking assumptions 
 — Used the results of our industry benchmarking of assumptions 
and actuarial market practice together with available industry 
data to inform our challenge of the assumptions in the areas 
noted above.

Model evaluation 
 — We have assessed the reserving models by checking the 

accuracy of the cash flow projections including by reference 
to product features. We have also assessed the impact of 
modelling and assumption changes by inspecting pre‑ and 
post‑change model runs and comparing the outcomes of the 
changes to our expectations.

Assessing transparency
We considered whether the disclosures in relation to the 
assumptions used in the valuation of policyholder liabilities 
are compliant with the relevant accounting requirements and 
appropriately represent the sensitivities of the liabilities to 
alternative scenarios and inputs. 

Our result
We found the valuation of policyholder liabilities to be acceptable 
(2016: acceptable).

www.prudential.co.uk 

Annual Report 2017    Prudential plc  317

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationValuation of investments (2017: £422,230 million, 2016: £393,584 million).
The risk compared to the prior year is unchanged.
Refer to page 105 (Audit Committee report), page 174 (accounting policy) and pages 209 to 229 (financial disclosures) 

The risk

Our response

The Group’s investment portfolio represents 91 per cent of the 
Group’s total assets.

We used our own valuation specialists in order to assist us in 
performing our procedures in this area. 

The portfolio of quoted investments and investments that are 
valued primarily using observable inputs, make up 89 per cent 
of the Group’s total assets (by value). We do not consider these 
investments to be at a high risk of significant misstatement, or to be 
subject to a significant level of judgement because they comprise 
liquid, quoted investments. However, due to their materiality in the 
context of the financial statements as a whole, they are considered 
to be one of the areas which had the greatest effect on our overall 
audit strategy and allocation of resources in planning and 
completing our audit.

Subjective valuation 
The area that involved significant audit effort and judgement in 
2017 was the valuation of harder to value positions within the 
financial investments portfolio representing 2 per cent of the 
Group’s total assets. These included unlisted equity, unlisted debt 
securities, certain derivatives and loans such as commercial 
mortgage loans and bridge loans. For these positions a reliable 
third party price was not readily available and therefore involved 
the application of expert judgement in the valuations adopted.

The valuation of the portfolio involves judgement depending on 
the observability of the inputs into the valuation and further 
judgement in determining the appropriate valuation methodology 
for harder to value investments where external pricing sources are 
either not readily available or are unreliable.

Our procedures included:

Methodology choice
We assessed the appropriateness of the pricing methodologies 
with reference to relevant accounting standards and the Group’s 
own valuation guidelines as well as industry practice.

For quoted investments:
Tests of details
We performed independent price checks using external quoted 
prices and by agreeing the observable inputs that were used in the 
Group’s valuation techniques to external data.

For harder to value positions:
Control operation 
We tested the design, implementation and operating effectiveness 
of key controls over the valuation process, including the Group’s 
review and approval of the estimates and assumptions used for the 
valuation including key authorisation and data input controls. 

Benchmarking assumptions
We assessed a sample of the valuation assumptions with reference 
to the Group’s own valuation guidelines as well as industry 
practice. 

Tests of details
We performed an inspection of files for loan securities on a sample 
basis by critically evaluating the performance of the loans and 
comparing this to the carrying value held. This included examining 
the existing and prospective investee company cash flows in order 
to assess whether the loans could be serviced or refinancing may 
be required, and to identify any potential impairment in relation to 
the loans. 

We critically evaluated the valuation assessment and resulting 
conclusions in order to determine the appropriateness of the 
valuations recorded. This included an evaluation of the valuation 
assessment with reference to the Group’s valuation guidelines and 
industry practice.

Assessing transparency
We assessed whether the disclosures in relation to the valuation of 
investments are compliant with the relevant accounting 
requirements and appropriately present the sensitivities in the 
valuations based on alternative outcomes.

Our result
We found the valuation of investments to be acceptable 
(2016: acceptable).

318  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only continuedRecoverability and amortisation of deferred acquisition costs (‘DAC’) (2017: £9,233 million, 2016: £9,178 million). 
The risk compared to the prior year is unchanged.
Refer to page 105 (Audit Committee report), page 172 (accounting policy) and pages 254 to 256 (financial disclosures) 

The risk

Our response

DAC represents 2 per cent of the Group’s total assets. The DAC 
associated with the US component, which represents 89 per cent 
of the total DAC, involves the greatest judgement in terms of 
measurement and recoverability.

Subjective valuation
DAC involves judgements in respect of the identification of the 
acquisition costs that may be deferred, the appropriateness of 
the deferral methodology adopted and the assessment of the 
recoverability of the asset. 

The amortisation and recoverability assessment of the DAC asset 
in the US component is related to the achieved and projected 
future profit profile. This involves making assumptions about 
future investment returns and the consequential impact on fee 
income; therefore there is a greater level of subjectivity involved 
in relation to the US DAC.

We used our own actuarial specialists to assist us in performing 
our audit procedures in this area. 

Our procedures included:

Methodology choice
We evaluated the appropriateness of the deferral methodology 
by reference to the requirements of relevant accounting standards. 

Assessing application
We evaluated the judgements involved in determining whether 
the costs incurred are deferred appropriately by reference to the 
adopted deferral methodology. 

Benchmarking assumptions and market experience
We provided challenge on the reasonableness of the selected 
assumptions relating to projected investment return based on 
our understanding of developments in the business and our 
expectations derived from market experience. Our work  
included comparing the projected investment returns against 
the investment portfolio mix and market return data, and 
corroborating the rationale for any key differences.

Historical comparison
We have also assessed the appropriateness of the assumptions 
used in determining the estimated future profit profile and the 
extent of the associated adjustment necessary to the amortisation 
of the DAC asset. Our work included critically assessing the 
judgements that determine the future profit profiles in the context 
of actual historical experience as well as by reference to market 
trends. We also compared the estimated future profits to the 
carrying value of the DAC asset to assess recoverability.

Tests of detail
We verified the accuracy of the calculations performed including 
the extent of the amortisation adjustment determined based on an 
assessment of the future profit profiles.

Assessing transparency
We assessed whether the disclosures in relation to the valuation 
and amortisation of DAC are compliant with the relevant 
accounting requirements.

Our result
We found the valuation and amortisation of DAC to be acceptable 
(2016: acceptable).

www.prudential.co.uk 

Annual Report 2017    Prudential plc  319

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationDetermination of pension asset (restricted surplus) in respect of the defined benefit pension scheme  
(Pension asset (restricted surplus) – 2017: £71 million, 2016: £48 million).
The risk relates to the parent company financial statements. 
Refer to page 105 (Audit Committee Report), page 308 (accounting policy) and pages 271 to 276 (financial disclosures) 

The risk

The parent company assumes a portion of the surplus of the 
Group’s main defined benefit pension scheme.  

We do not consider the amounts recognised on the parent 
company balance sheet in respect of the defined benefit pension 
scheme to be at a high risk of significant misstatement. However, in 
the context of the parent company financial statements, we note 
that the valuation of the defined benefit pension obligation and the 
computation of the asset ceiling are the aspects of our audit of the 
pension asset (restricted surplus) that had the greatest effect on 
our overall audit strategy and allocation of resources in planning 
and completing our audit given the number of assumptions 
involved.

Subjective valuation
Where an entity does not have a right to a refund the asset ceiling 
is determined by reference to the present value of the difference 
between the estimated future service cost and the contributions 
payable by the entity over the future working lives of the active 
members. Assumptions are made over the future service costs. 

The calculation of the defined benefit obligation requires the 
determination of a number of assumptions and judgement is 
required to determine the appropriateness of these. The most 
significant assumptions include mortality and the inflation rate. 

Our response

Our procedures included:

Methodology choice
We assessed, with the support of our pension specialists, the 
methodology for selecting assumptions underpinning the 
calculation of the defined benefit pension obligation and the 
estimated future service cost including the consequent calculation 
of the restricted surplus by reference to the relevant accounting 
standards.

Tests of detail
We assessed the reasonableness of the mortality assumptions and 
inflation rate by reference to entity specific data in respect of the 
demographic characteristics of the population of pension scheme 
members and factors such as salary inflation.

We also considered whether the movements in the defined benefit 
pension obligation and the estimated future service cost, including 
the consequential calculation of the restricted surplus, were 
consistent with the changes made in the assumptions from the 
prior year.

Benchmarking assumptions 
We challenged, with the support of our own pension specialists, 
the key assumptions applied, being the inflation and mortality 
rates, against externally derived data.

Our result
We found the pension asset (restricted surplus) recognised in 
respect of the defined benefit pension scheme to be acceptable 
(2016: acceptable).

3 Our application of materiality and 
an overview of the scope of our audit
Materiality for the Group financial 
statements as a whole was set at 
£350 million (2016: £350 million) 
determined with reference to a benchmark 
of IFRS shareholders’ equity (of which it 
represents 2.2 per cent (2016: 2.4 per cent)). 
We consider IFRS shareholders’ equity to 
be the most appropriate benchmark as it 
represents the residual interest that can be 
ascribed to shareholders after policyholder 
assets and corresponding liabilities have 
been accounted for; we consider that this is 
the most appropriate measure for the size 
of the business and that it provides a stable 
measure year on year. We compared 
our materiality against other relevant 
benchmarks, such as total assets, total 
revenue and profit before tax to ensure the 
materiality selected was appropriate for 
our audit. 

We set out below the materiality thresholds that are key to the audit. 

IFRS shareholders’ equity
£16.09 billion (2016: £14.67 billion)

A

B

C

A  £350 million
  Group financial statements materiality

(2016: £350 million)

B  £80 to £186 million
  Range of materiality at 14 components

(2016: £80 to £186 million)

C  £18 million
  Misstatements reported to the Audit

Committee (2016: £18 million)

1

2

1  IFRS shareholders’ equity
2  Group materiality

320  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only continuedMateriality for the parent company 
financial statements as a whole was set at 
£186 million (2016: £ 186 million), 
determined with reference to a benchmark 
of parent company’s net assets, of which it 
represents 2.4 per cent (2016: 2.5 per cent).

We agreed to report to the Group audit 
committee any corrected or uncorrected 
identified misstatements exceeding 
£18 million (2016: £18 million) in addition to 
other identified misstatements that warrant 
reporting on qualitative grounds.

We subjected the Group’s operations to 
audits for group reporting purposes as 
follows:

Of the 14 (2016: 15) reporting components 
scoped in for the Group audit, we 
subjected 10 (2016: 10) to full scope audits 
for group reporting purposes and 4 (2016: 
5) to an audit of account balances. The 
latter were not individually financially 
significant enough to require a full scope 
audit for group reporting purposes, but did 
present specific individual audit risks that 
needed to be addressed. 

The components subjected to full scope 
audits included the parent company; the 
insurance operations in the UK, US, Hong 
Kong, Indonesia, Singapore, Malaysia, and 
Thailand; and the fund management 
operations of M&G and Eastspring 
Singapore. Additionally, the components 
subjected to an audit of account balances 
included Prudential Capital and the 
insurance operations in China, Taiwan and 
Vietnam. 

The account balances audited were 
policyholder liabilities, investments and 
deferred acquisition costs. For the 
remaining operations, we performed 
analysis at an aggregated Group level to 
re‑examine our assessment that there were 
no significant risks of material misstatement 
within these operations.

These components accounted for the following percentages of the Group’s results: 

Group revenue

Group profit before tax

2%

92%

3%

89%

94%

(2016 92%)

10%

86%

4%

90%

96%

(2016 94%)

Group total assets

Group shareholders’ equity

2%

91%

3%

87%

93%

(2016 90%)

6%

88%

4%

90%

94%

(2016 94%)

  Full scope for Group audit purposes 2017
  Audit of account balances 2017
  Full scope for Group audit purposes 2016
  Audit of account balances 2016
  Residual components

www.prudential.co.uk 

Annual Report 2017    Prudential plc  321

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationThe Group audit team held a global 
planning conference with component 
auditors to identify audit risks and decide 
how each component team should address 
the identified audit risks. The Group audit 
team instructed component auditors  
as to the significant areas to be covered, 
including the relevant risks detailed  
above and the information to be reported. 
The Group audit team approved the 
component materialities, which ranged 
from £80 million to £186 million (2016: 
unchanged) across the components, 
having regard to the size and risk profile of 
the Group. The work on 13 components 
(2016: 14 components) was performed 
by component auditors and work on the 
remaining component, which was the 
parent company, was performed by the 
Group audit team. 

The Group audit team visited 13 
component locations, comprising: the 
insurance operations in the UK, US, Hong 
Kong, Indonesia, Singapore, Malaysia, 
Thailand, Taiwan, Vietnam and China; the 
fund management operations in M&G and 
Eastspring Singapore; and Prudential 
Capital. Video and telephone conference 
meetings were also held with these 
component auditors. At these visits and 
telephone conference meetings, an 
assessment was made of audit risk and 
strategy, the findings reported to the 
Group audit team were discussed in more 
detail, key working papers were inspected 
and any further work required by the 
Group audit team was then performed by 
the component auditor.

The Senior Statutory Auditor, in 
conjunction with other senior staff in the 
Group and component audit teams, also 
regularly attended Business Unit audit 
committee meetings (these were held at a 
regional level for Asia) and participated in 
meetings with local components to obtain 
additional understanding first hand, of the 
key risks and audit issues at a component 
level which may affect the Group 
financial statements.

4 We have nothing to report 
on going concern
We are required to report to you if:

 — We have anything material to add 

or draw attention to in relation to the 
Directors’ statement on page 120 to the 
financial statements on the use of the 
going concern basis of accounting with 
no material uncertainties that may cast 
significant doubt over the Group and 
Company’s use of that basis for a period 
of at least 12 months from the date of 
approval of the financial statements; or 

 — The related statement under the Listing 
Rules set out on page 120 is materially 
inconsistent with our audit knowledge. 

We have nothing to report in these 
respects. 

5 We have nothing to report 
on the other information in the 
Annual Report
The Directors are responsible for the  
other information presented in the  
Annual Report together with the financial 
statements. Our opinion on the financial 
statements does not cover the other 
information and, accordingly, we do not 
express an audit opinion or, except as 
explicitly stated below, any form of 
assurance conclusion thereon. 

Our responsibility is to read the other 
information and, in doing so, consider 
whether, based on our financial statements 
audit work, the information therein is 
materially misstated or inconsistent with 
the financial statements or our audit 
knowledge. Based solely on that work we 
have not identified material misstatements 
in the other information. 

Strategic report and Directors’ report 
Based solely on our work on the other 
information: 

 — We have not identified material 

misstatements in the strategic report 
and the Directors’ report; 

 — In our opinion the information given in 
those reports for the financial year is 
consistent with the financial statements; 
and 

 — In our opinion those reports have been 

prepared in accordance with the 
Companies Act 2006.

Directors’ remuneration report
In our opinion the part of the Directors’ 
remuneration report to be audited has 
been properly prepared in accordance 
with the Companies Act 2006. 

Disclosures of principal risks 
and longer-term viability
Based on the knowledge we acquired 
during our audit, we have nothing material 
to add or draw attention to in relation to: 

 — The Directors’ confirmation within the 

viability statement on page 62, that they 
have carried out a robust assessment 
of the principal risks facing the Group, 
including those that would threaten its 
business model, future performance, 
solvency and liquidity;

 — The principal risks disclosures on pages 
50 to 63 describing these risks and 
explaining how they are being managed 
and mitigated; and

 — The Directors’ explanation in the 

viability statement of how they have 
assessed the prospects of the Group, 
over what period they have done so and 
why they considered that period to be 
appropriate, and their statement as to 
whether they have a reasonable 
expectation that the Group will be able 
to continue in operation and meet its 
liabilities as they fall due over the period 
of their assessment, including any 
related disclosures drawing attention 
to any necessary qualifications 
or assumptions. 

Under the Listing Rules we are required to 
review the viability statement. We have 
nothing to report in this respect. 

Corporate governance disclosures 
We are required to report to you if: 

 — We have identified material 

inconsistencies between the knowledge 
we acquired during our financial 
statements audit and the Directors’ 
statement that they consider that the 
annual report and financial statements 
taken as a whole is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Group’s position and 
performance, business model and 
strategy; or 

 — The section of the annual report 
describing the work of the Audit 
Committee does not appropriately 
address matters communicated by  
us to the Audit Committee.

322  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only continuedWe are required to report to you if the 
Corporate Governance Statement does 
not properly disclose a departure from 
the 11 provisions of the UK Corporate 
Governance Code specified by the Listing 
Rules for our review. 

We have nothing to report in respect 
of above.

6 We have nothing to report in 
respect of the matters on which we 
are required to report by exception
Under the Companies Act 2006 we are 
required to report to you if, in our opinion:

 — Adequate accounting records have not 
been kept by the parent company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us; or 

 — The parent company financial 
statements and the part of the 
Directors’ remuneration report to be 
audited are not in agreement with the 
accounting records and returns; or 

 — Certain disclosures of directors’ 

remuneration specified by law are not 
made; or 

 — We have not received all the 

information and explanations we 
require for our audit. 

We have nothing to report in 
these respects.

7 Respective responsibilities
Directors’ responsibilities 
As explained more fully in their statement 
set out on page 314, the Directors are 
responsible for the preparation of the 
financial statements including being 
satisfied that they give a true and fair view. 
They are also responsible for: such internal 
control as they determine is necessary to 
enable the preparation of financial 
statements that are free from material 
misstatement, whether due to fraud or 
error; assessing the Group and Parent 
Company’s ability to continue as a going 
concern, disclosing, as applicable, matters 
related to going concern; and using the 
going concern basis of accounting unless 
they either intend to liquidate the Group 
or the parent Company or to cease 
operations, or have no realistic alternative 
but to do so. 

Auditor’s responsibilities 
Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from 
material misstatement, whether due to 
fraud, other irregularities, or error, and to 
issue our opinion in an auditor’s report. 
Reasonable assurance is a high level of 
assurance, but does not guarantee that 
an audit conducted in accordance with 
ISAs (UK) will always detect a material 
misstatement when it exists. 
Misstatements can arise from fraud, other 
irregularities or error and are considered 
material if, individually or in aggregate, 
they could reasonably be expected to 
influence the economic decisions of 
users taken on the basis of the financial 
statements. The risk of not detecting a 
material misstatement resulting from fraud 
or other irregularities is higher than for one 
resulting from error, as they may involve 
collusion, forgery, intentional omissions, 
misrepresentations, or the override of 
internal control and may involve any area 
of law and regulation not just those directly 
affecting the financial statements.

A fuller description of our responsibilities 
is provided on the FRC’s website at 
www.frc.org.uk/auditorsresponsibilities

Irregularities – ability to detect
Our audit aimed to detect non‑compliance 
with relevant laws and regulations 
(irregularities) that could have a material 
effect on the financial statements. We 
identified relevant areas of laws and 
regulations from our sector experience, 
through discussion with the Directors 
(as required by auditing standards) and 
from inspection of the Group’s regulatory 
and legal correspondence.

We had regard to laws and regulations in 
areas that directly affect the financial 
statements including financial reporting 
(including related company legislation) and 
taxation legislation. We considered the 
extent of compliance with those laws and 
regulations as part of our procedures on 
the related financial statements items. 

In addition we considered the impact of 
laws and regulations in the specific areas of 
regulatory capital recognising the financial 
and regulated nature of the Group’s 
activities. With the exception of any known 
or possible non‑compliance, and as 
required by auditing standards, our work 
in respect of these was limited to enquiry 
of the Directors and other management 
and inspection of regulatory and legal 
correspondence. We considered the effect 
of any known or possible non‑compliance 
in these areas as part of our procedures on 
the related financial statements items.

We communicated identified laws and 
regulations throughout our team and 
remained alert to any indications of 
non‑compliance throughout the audit. 
This included communication from the 
Group to component audit teams of 
relevant laws and regulations identified 
at Group level, with a request to report on 
any indications of potential existence of 
non‑compliance with relevant laws and 
regulations (irregularities) in these areas, 
or other areas directly identified by the 
component teams.

As with any audit, there remained a higher 
risk of non‑detection of irregularities, as 
these may involve collusion, forgery, 
intentional omissions, misrepresentations, 
or the override of internal controls.

8 The purpose of our audit work 
and to whom we owe our 
responsibilities
This report is made solely to the Company’s 
members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken 
so that we might state to the Company’s 
members those matters we are required to 
state to them in an auditor’s report and for 
no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other  
than the Company and the Company’s 
members, as a body, for our audit work, 
for this report, or for the opinions we 
have formed. 

Philip Smart 
Senior Statutory Auditor 

For and on behalf of KPMG LLP,  
Statutory Auditor 
Chartered Accountants 
London

14 March 2018

www.prudential.co.uk 

Annual Report 2017    Prudential plc  323

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information324  Prudential plc    Annual Report 2017 

www.prudential.co.uk

06

European 
Embedded  
Value (EEV)  
basis results   

Index to EEV basis results

Page

326

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Annual Report 2017    Prudential plc  325

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIndex to European Embedded Value (EEV) basis results 

Post‑tax operating profit based on longer‑term investment returns
Post‑tax summarised consolidated income statement
Movement in shareholders’ equity
Summary statement of financial position

Notes on the EEV basis results
1 
2 
3 
4 
5 
6 
7
8 

Basis of preparation
Results analysis by business area
Analysis of new business contribution
Operating profit from business in force
Short‑term fluctuations in investment returns
Effect of changes in economic assumptions
Impact of US tax reform 
Net core structural borrowings of shareholder‑financed 

9 
10

11
12

13
14
15
16
17
18

operations

Reconciliation of movement in shareholders’ equity
Analysis of movement in net worth and value of 

in‑force for long‑term business
Analysis of movement in free surplus
Expected transfer of value of in‑force business and 

required capital to free surplus

Sensitivity of results to alternative assumptions
Methodology and accounting presentation
Assumptions
Insurance new business premiums
Disposal of businesses
Post balance sheet events

Statement of Directors’ responsibilities
Auditor’s report

Page

327
328
329
330

331
331
332
333
335
336
337
337

338
340

342
345

345
347
353
357
358
358

359
360

Description of EEV basis reporting
In broad terms, IFRS profit for long‑term business reflects the 
aggregate of results on a traditional accounting basis. By contrast, 
EEV is a way of reporting the value of the life insurance business.

The EEV basis results have been prepared in accordance with the 
EEV Principles dated April 2016, issued by the European Insurance 
CFO Forum. The EEV Principles provide consistent definitions, a 
framework for setting actuarial assumptions, and an approach to 
the underlying methodology and disclosures. 

Results prepared under the EEV Principles capture the discounted 
value of future profits expected to arise from the current book of 
long‑term business. The results are prepared by projecting cash 
flows, by product, using best estimate assumptions for all relevant 
factors. Furthermore, in determining these expected profits, full 
allowance is made for the risks attached to their emergence and 
the associated cost of capital, taking into account recent 
experience in assessing likely future persistency, mortality, 
morbidity and expenses. Further details are explained in notes 
14 and 15. 

326  Prudential plc    Annual Report 2017 

www.prudential.co.uk

European Embedded Value (EEV) basis results

Post-tax operating profit based on longer-term investment returns

Asia operations
New business
Business in force

Long‑term business 
Asset management

Total

US operations
New business
Business in force

Long‑term business
Asset management

Total

UK and Europe operations
New business
Business in force

Long‑term business
General insurance commission

Total insurance operations
Asset management

Total

Other income and expenditure note (i)
Restructuring costs note (ii)
Interest received from tax settlement

Operating profit based on longer-term investment returns

Analysed as profit (loss) from:
New business
Business in force

Long‑term business
Asset management and general insurance commission
Other results

Note 

2017  £m

2016  £m
note (iii)

3

4

3

4

3

4

3

4

2,368
1,337

3,705
155

3,860

906
1,237

2,143
7

2,150

342
673

1,015
13

1,028
403

1,431

(746)
(97)
–

6,598

3,616
3,247

6,863
578
(843)

6,598

2,030
1,044

3,074
125

3,199

790
1,181

1,971
(3)

1,968

268
375

643
23

666
341

1,007

(682)
(32)
37

5,497

3,088
2,600

5,688
486
(677)

5,497

Notes
(i) 

(ii) 

(iii) 

EEV basis other income and expenditure represents the post‑tax IFRS basis results for other operations (including Group and Asia Regional Head Office, holding company 
borrowings, Africa operations and Prudential Capital) less the unwind of expected margins on the internal management of the assets of the covered business (as explained in 
note 14(a)(vii)). 
Restructuring costs comprise the post‑tax charge recognised on an IFRS basis and the additional amount recognised on an EEV basis for the shareholders’ share incurred by the 
PAC with‑profits fund. The costs are primarily incurred in UK and Europe and Asia and represent business transformation and integration costs.
The comparative results have been prepared using previously reported average exchange rates for the year. The 2016 comparative results have been re‑presented from those 
previously published following the reassessment of the Group’s operating segments as described in note B1.3 of the IFRS financial statements. This approach has been adopted 
consistently throughout this supplementary information.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  327

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationEuropean Embedded Value (EEV) basis results continued

Post-tax summarised consolidated income statement

Asia operations
US operations
UK and Europe operations
Other income and expenditure
Restructuring costs
Interest received from tax settlement

Operating profit based on longer-term investment returns
Short‑term fluctuations in investment returns
Effect of changes in economic assumptions
Mark to market value movements on core structural borrowings
Impact of US tax reform
Profit (loss) attaching to disposal of businesses
Total non‑operating profit (loss)

Profit for the year

Attributable to:
Equity holders of the Company
Non‑controlling interests

Basic earnings per share 

Note

2017  £m

2016  £m

5

6

7

17

3,860
2,150
1,431
(746)
(97)
–

6,598
2,111
(102)
(326)
390
80
2,153

8,751

8,750
1

8,751

3,199
1,968
1,007
(682)
(32)
37

5,497
(507)
(60)
(4)
–
(410)
(981)

4,516

4,516
–

4,516

Based on post‑tax operating profit including longer‑term investment returns after non‑controlling interests 

(in pence)

Based on post‑tax profit attributable to equity holders of the Company (in pence)
Weighted average number of shares (millions)

2017

2016

257.0p
340.9p
2,567

214.7p
176.4p
2,560

328  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Movement in shareholders’ equity

Profit for the year attributable to equity holders of the Company
Items taken directly to equity:

Exchange movements on foreign operations and net investment hedges
External dividends
Mark to market value movements on Jackson assets backing surplus and required capital
Other reserve movements

Net increase in shareholders’ equity
Shareholders’ equity at beginning of year

Shareholders’ equity at end of year

Comprising:

Asia operations
US operations
UK and Europe operations
Other operations

Shareholders’ equity at end of year 

Representing:

Net assets attributable to equity holders of the Company 
excluding acquired goodwill, holding company net 
borrowings and non‑controlling interests

Acquired goodwill
Holding company net borrowings at market value note 8

Note

2017  £m

2016  £m

8,750

4,516

(2,045)
(1,159)
40
144

5,730
38,968

44,698

9

9

9

4,211
(1,267)
(11)
(367)

7,082
31,886

38,968

Group 
total

19,100
12,009
12,165
(4,306)

31 Dec 2017  £m

31 Dec 2016  £m

Long-term
business 
operations

Asset
 management
and other 
operations 

Long-term
business
operations

Asset
 management
and other 
operations 

Group 
total

21,592
13,492
13,627
(4,013)

401
235
1,914
(4,013)

21,191
13,257
11,713
–

46,161

18,717
11,805
10,320
–

40,842

383
204
1,845
(4,306)

(1,463)

44,698

(1,874)

38,968

45,917
244
–

46,161

1,562
1,214
(4,239)

47,479
1,458
(4,239)

(1,463)

44,698

40,597
245
–

40,842

948
1,230
(4,052)

41,545
1,475
(4,052)

(1,874)

38,968

www.prudential.co.uk 

Annual Report 2017    Prudential plc  329

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationEuropean Embedded Value (EEV) basis results continued

Summary statement of financial position

Total assets less liabilities, before deduction for insurance funds*
Less insurance funds:

Policyholder liabilities (net of reinsurers’ share) and unallocated surplus of with‑profits funds
Less shareholders’ accrued interest in the long‑term business

Total net assets attributable to equity holders of the Company

Share capital
Share premium
IFRS basis shareholders’ reserves

Total IFRS basis shareholders’ equity
Additional EEV basis retained profit

Total EEV basis shareholders’ equity

* Including liabilities in respect of insurance products classified as investment contracts under IFRS 4.

Net asset value per share

Note

31 Dec 2017
  £m

31 Dec 2016 
  £m

434,608

407,928

(418,521)
28,611
(389,910)

(393,262)
24,302
(368,960)

44,698

38,968

129
1,948
14,010

16,087
28,611

44,698

129
1,927
12,610

14,666
24,302

38,968

9

9

9

9

9

Based on EEV basis shareholders’ equity of £44,698 million (2016: £38,968 million) (in pence)
Number of issued shares at year end (millions)

Annualised return on embedded value*

31 Dec 2017

31 Dec 2016

1,728p
2,587

1,510p
2,581

17%

17%

* Annualised return on embedded value is based on EEV post‑tax operating profit after non‑controlling interests, as a percentage of opening EEV basis shareholders’ equity.

The supplementary information on pages 327 to 358 was approved by the Board of Directors on 14 March 2018.

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Mark FitzPatrick
Chief Financial Officer

330  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
Notes on the EEV basis results

1 Basis of preparation

The EEV basis results have been prepared in accordance with the EEV Principles dated April 2016, issued by the European Insurance 
CFO Forum. Where appropriate, the EEV basis results include the effects of adoption of EU‑endorsed IFRS.

The directors are responsible for the preparation of the supplementary information in accordance with the EEV Principles. Except for 

the reclassification of results to reflect the reassessment of the Group’s operating segments as described in the note in B1.3 of the IFRS 
financial statements, the 2016 results have been derived from the EEV basis results supplement to the Company’s statutory accounts for 
2016. 

A detailed description of the EEV methodology and accounting presentation is provided in note 14.

2 Results analysis by business area

The 2016 comparative results are shown below on both actual exchange rates (AER) and constant exchange rates (CER) bases. The 2016 
CER comparative results are translated at 2017 average exchange rates. 

Annual premium equivalents (APE) note 16

Asia
US
UK and Europe

Group total

Post-tax operating profit

Asia operations
New business
Business in force

Long‑term business
Asset management

Total

US operations
New business
Business in force

Long‑term business
Asset management

Total

UK and Europe operations
New business
Business in force

Long‑term business
General insurance commission

Total insurance operations
Asset management

Total

2017  £m

2016  £m

% change 

Note

3

3,805
1,662
1,491

6,958

AER

3,599
1,561
1,160

6,320

CER

3,773
1,641
1,160

6,574

AER

6%
6%
29%

10%

2017  £m

2016  £m

% change

Note

AER

CER

3

4

3

4

3

4

2,368
1,337

3,705
155

3,860

906
1,237

2,143
7

2,150

342
673

1,015
13

1,028
403

1,431

2,030
1,044

3,074
125

3,199

790
1,181

1,971
(3)

1,968

268
375

643
23

666
341

2,123
1,097

3,220
132

3,352

830
1,241

2,071
(4)

2,067

268
375

643
23

666
341

1,007

1,007

AER

17%
28%

21%
24%

21%

15%
5%

9%
333%

9%

28%
79%

58%
(43)%

54%
18%

42%

CER 

1%
1%
29%

6%

CER

12%
22%

15%
17%

15%

9%
0%

3%
275%

4%

28%
79%

58%
(43)%

54%
18%

42%

Other income and expenditure
Restructuring costs
Interest received from tax settlement

Operating profit based on longer-term 

investment returns

(746)
(97)
–

(682)
(32)
37

(688)
(32)
37

(9)%
(203)%
n/a

(8)%
(203)%
n/a

6,598

5,497

5,743

20%

15%

www.prudential.co.uk 

Annual Report 2017    Prudential plc  331

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

2 Results analysis by business area continued

Analysed as profit (loss) from:
New business
Business in force

Total long‑term business
Asset management and general insurance 

commission

Other results

Post-tax profit

Operating profit based on longer‑term 

investment returns

Short‑term fluctuations in investment returns
Effect of changes in economic assumptions
Mark to market value movements on 

core structural borrowings

Impact of US tax reform
Profit (loss) attaching to disposal of businesses
Total non‑operating profit (loss)

Profit for the year

Basic earnings per share

Note

3

4

2017  £m

2016  £m

% change

AER

CER

AER

CER

3,616
3,247

6,863

578
(843)

6,598

3,088
2,600

5,688

486
(677)

5,497

3,221
2,713

5,934

492
(683)

5,743

17%
25%

21%

19%
(25)%

20%

12%
20%

16%

17%
(23)%

15%

2017  £m

2016  £m

% change

Note

AER

CER

AER

CER

 5

 6

7

17

6,598
2,111
(102)

(326)
390
80
2,153

8,751

5,497
(507)
(60)

(4)
–
(410)
(981)

4,516

5,743
(567)
(54)

(4)
–
(445)
(1,070)

4,673

20%

15%

319%

94%

301%

87%

Based on post‑tax operating profit including longer‑term 
investment returns after non‑controlling interests 
(in pence)

Based on post‑tax profit attributable to equity holders of the 

257.0p

214.7p

224.3p

Company (in pence)

340.9p

176.4p

182.5p

20%

93%

15%

87%

2017

2016

% change

AER

CER

AER

CER

3 Analysis of new business contribution

(i) Group summary for long-term business operations

Asia note (ii)
US
UK and Europe

Total

2017

Annual 
premium
equivalents
 (APE)
note 16
£m

Present value
 of new 
business
 premiums
 (PVNBP)
note 16
£m

3,805
1,662
1,491

6,958

20,405
16,622
13,784

50,811

New business
contribution

New business margin

APE

PVNBP

£m

2,368
906
342

3,616

%

62
55
23

52

%

11.6
5.5
2.5

7.1

332  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
Asia note (ii)
US
UK and Europe

Total

2016

Annual 
premium
equivalents
 (APE)
note 16
£m

Present value
 of new 
business
 premiums
 (PVNBP)
note 16
£m

3,599
1,561
1,160

6,320

19,271
15,608
10,513

45,392

New business
contribution

New business margin

APE

PVNBP

£m

2,030
790
268

3,088

%

56
51
23

49

%

10.5
5.1
2.5

6.8

Note
After allowing for foreign exchange effects of £133 million, the new business contribution increased by £395 million on a CER basis. This increase is driven by higher sales volumes 
(a contribution of £188 million), a beneficial effect of changes in long‑term interest rates (£48 million) and pricing, product mix and other actions of £159 million. The £159 million impact 
reflects the beneficial impact of our strategic emphasis on increasing sales from health and protection business in Asia, together with a positive £76 million effect arising in the US for the 
impact of US tax reform (see note 7). 

(ii) Asia new business contribution by business unit

2017  £m

2016  £m

China
Hong Kong
Indonesia
Taiwan
Other

Total Asia

4 Operating profit from business in force

(i) Group summary for long-term business operations

Unwind of discount and other expected returns
Effect of changes in operating assumptions
Experience variances and other items

Group total

Unwind of discount and other expected returns
Effect of changes in operating assumptions
Experience variances and other items

Group total

133
1,535
174
57
469

2,368

2017  £m

US
note (iii)

694
196
347

1,237

2016  £m

US
note (iii)

583
170
428

Asia
note (ii)

1,007
241
89

1,337

Asia
note (ii)

866
54
124

1,044

1,181

AER

63
1,363
175
31
398

2,030

UK and 
Europe
note (iv)

465
195
13

673

UK and 
Europe
note (iv)

445
25
(95)

375

Note
The movement in operating profit from business in force of £647 million from £2,600 million for 2016 to £3,247 million for 2017 comprises:

Movement in unwind of discount and other expected returns:

Effects of changes in:

Growth in opening value
Interest rates and other economic assumptions
Foreign exchange 

Movement in effect of changes in operating assumptions, experience variances and other items (including foreign exchange of £45 million)

Net movement in operating profit from business in force 

CER

65
1,427
183
35
413

2,123

Group 
total

2,166
632
449

3,247

Group 
total

1,894
249
457

2,600

£m

251
(47)
68
272
375

647

www.prudential.co.uk 

Annual Report 2017    Prudential plc  333

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
Notes on the EEV basis results continued

4 Operating profit from business in force continued

(ii) Asia

Unwind of discount and other expected returns note (a)
Effect of changes in operating assumptions note (b)
Experience variances and other items note (c)

Total

2017  £m

2016  £m

1,007
241
89

1,337

866
54
124

1,044

Notes
(a) 

(b) 

(c) 

The £141 million increase in unwind of discount and other expected returns to £1,007 million for 2017 is driven by the growth in the in‑force book, with offsetting effects arising 
from foreign exchange (£38 million) and movements in long‑term interest rates and changes in other economic assumptions (£(38) million).
The effect of changes in operating assumptions of £241 million reflects the net benefit for EEV arising from the annual review of experience, together with the benefit of 
management actions reflecting our ongoing focus on managing the in‑force book for value. It includes a £107 million benefit arising in China from adopting the principles for 
embedded value reporting under the China Risk Oriented Solvency System (C‑ROSS) regime in 2017 (see note 14(a)(v)).
The £89 million effect of experience variances and other items in 2017 is driven by positive mortality and morbidity experiences in a number of business units, together with 
positive persistency variances from participating and health and protection products, partially offset by unfavourable persistency variances on unit‑linked products. Experience 
variances also include expense overruns where these are expected to be short‑lived, including businesses that are growing rapidly or are sub‑scale. 

(iii) US

Unwind of discount and other expected returns note (a)
Effect of changes in operating assumptions note (b)
Experience variances and other items:

Spread experience variance
Amortisation of interest‑related realised gains and losses
Other note (c)

Total

2017  £m

2016  £m

694
196

71
91
185
347

583
170

119
88
221
428

1,237

1,181

Notes
(a) 

The £111 million increase in unwind of discount and other expected returns to £694 million for 2017 represents a positive £87 million effect for the growth in the in‑force book 
(after allowing for the benefit of US tax reform) and a net £24 million effect for foreign exchange and interest rate movements.
The effect of assumption changes of £196 million in 2017 mainly relates to assumption updates for persistency, mortality and policyholder utilisation.

(b) 
(c)  Other experience variances of £185 million in 2017 include the effects of positive mortality and persistency experience in the period, together with the benefit of tax credits relating 

to the dividend received deduction for variable annuity business.

(iv) UK and Europe

Unwind of discount and other expected returns note (a)
Change in longevity assumptions basis note (b)
Reduction in corporate tax rate
Other items note (c)

Total

2017  £m

2016  £m

465
195
–
13

673

445
–
25
(95)

375

Notes
(a) 
(b) 

The £20 million increase in unwind of discount and other expected returns to £465 million for 2017 is mainly driven by the underlying growth in the in‑force book.
The £195 million relates to changes to annuitant mortality assumptions primarily reflecting the adoption of the Continuous Mortality Investigation 2015 model as the basis for future 
mortality improvements.

(c)  Other items comprise the following:

Longevity reinsurance
Impact of specific management actions to improve solvency position
Provision for cost of undertaking past non‑advised annuity sales review and potential redress note (d)
Other

2017  £m

2016  £m

(6)
127
(187)
79

13

(90)
110
(145)
30

(95)

(d) 

In response to the findings of the FCA’s Thematic Review of Annuities Sales Practices, the UK business has agreed to review all internally vesting annuities sold without advice after 
1 July 2008. The FCA formally released its redress calculation methodology in early 2018 and Prudential reassessed the provision held. Reflecting this, the UK 2017 result includes 
a £(187) million (post‑tax) increase in the provision held for the estimated cost of the review and any appropriate customer redress. The provision held continues to exclude any 
potential for insurance recoveries. For more information, see note B3 of the IFRS financial statements.

334  Prudential plc    Annual Report 2017 

www.prudential.co.uk

5 Short-term fluctuations in investment returns

Short‑term fluctuations in investment returns included in profit for the year arise as follows:

(i) Group summary

Asia operations note (ii)
US operations note (iii)
UK and Europe operations note (iv)
Other operations

Group total

(ii) Asia operations
The short‑term fluctuations in investment returns for Asia operations comprise:

Hong Kong
Singapore
Other

Total

2017  £m

2016  £m

887
582
621
21

2,111

(100)
(1,102)
876
(181)

(507)

2017  £m

2016  £m

531
126
230

887

(105)
52
(47)

(100)

Note
For 2017, the credit of £887 million mainly reflects unrealised gains on bonds driven by the decrease in bond yields across many of the business units (see note 15(i)), together with higher 
equity returns than assumed for Hong Kong with‑profits business and higher investment returns than assumed in Singapore for with‑profits and unit‑linked businesses.

(iii) US operations
The short‑term fluctuations in investment returns for US operations comprise:

Investment return related experience on fixed income securities note (a)
Investment return related impact due to changed expectation of profits on in‑force variable annuity 

business in future periods based on current year separate account return, net of related hedging activity 
and other items note (b)

Total

2017  £m

2016  £m

(46)

(85)

628

582

(1,017)

(1,102)

Notes
(a) 

(b) 

The net result relating to fixed income securities reflects a number of offsetting items as follows:
– the impact on portfolio yields of changes in the asset portfolio in the year;
– the difference between actual realised gains and losses and the amortisation of interest‑related realised gains and losses that is recorded within operating profit; and
– credit experience (versus the longer‑term assumption).
This item reflects the net impact of:
–  changes in projected future fees and future benefit costs arising from the difference between the actual growth in separate account asset values of 17.5 per cent and that assumed 

of 5.9 per cent for the year (2016: actual growth of 8.9 per cent compared to assumed growth of 6.0 per cent); and

– related hedging activity arising from realised and unrealised gains and losses on equity‑related hedges and interest rate options, and other items.

(iv) UK and Europe operations
The short‑term fluctuations in investment returns for UK and Europe operations comprise:

Insurance operations:

Shareholder‑backed annuity business note (a)
With‑profits and other business note (b)

Asset management

Total

2017  £m

2016  £m

387
229
5

621

431
438
7

876

Notes
(a) 

(b) 

Short‑term fluctuations in investment returns for shareholder‑backed annuity business include:
– gains on surplus assets compared to the expected long‑term rate of return reflecting reductions in corporate bond and gilt yields; and
– the difference between actual and expected default experience.
The positive £229 million fluctuation in 2017 for with‑profits and other business represents the impact of achieving a 9 per cent pre‑tax return on the with‑profits fund (including 
unallocated surplus) compared to the assumed rate of return of 5 per cent for the year (2016: achieved return of 14 per cent compared to assumed rate of 5 per cent), partially offset 
by the effect of a partial hedge of future shareholder transfers expected to emerge from the UK’s with‑profits sub‑fund entered into to protect future shareholder with‑profit 
transfers from movements in the UK equity market.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  335

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
 
 
 
 
Notes on the EEV basis results continued

6 Effect of changes in economic assumptions

The effects of changes in economic assumptions for in‑force business included in the profit for the year arise as follows:

(i) Group summary for long-term business operations

Asia note (ii)
US note (iii)
UK and Europe note (iv)

Group total

(ii) Asia
The effect of changes in economic assumptions for Asia comprises:

Hong Kong
Indonesia
Malaysia
Singapore
Taiwan
Other

Total

2017  £m

2016  £m

(95)
(136)
129

(102)

70
45
(175)

(60)

2017  £m

2016  £m

(321)
81
59
131
(12)
(33)

(95)

85
46
(20)
(60)
12
7

70

Note
The negative effect in 2017 of £(95) million largely arises from movements in long‑term interest rates, driven by lower assumed fund 
earned rates in Hong Kong, partially offset by profits arising from the beneficial impact of valuing future profits at lower discount rates in 
Indonesia, Malaysia and Singapore (see note 15(i)). In addition, various changes to the basis of setting economic assumptions were made 
with an overall impact of £5 million (see note 14(a)(viii), note 15(i) and note 15(iv)).

(iii) US
The effect of changes in economic assumptions for US comprises:

Variable annuity business
Fixed annuity and other general account business 

Total

2017  £m

2016  £m

(101)
(35)

(136)

86
(41)

45

Note
For 2017, the charge of £(136) million mainly reflects the decrease in the assumed separate account return and reinvestment rates, 
following the 10 basis points decrease in the US 10‑year treasury yield in the year, resulting in lower projected fee income and an increase 
in projected benefit costs for variable annuity business. For fixed annuity and other general account business, the impact reflects the 
effect on the present value of future projected spread income from the combined movement in interest rates and credit spreads.

(iv) UK and Europe
The effect of changes in economic assumptions for UK and Europe comprises:

Shareholder‑backed annuity business
With‑profits and other business

Total

2017  £m

2016  £m

28
101

129

(113)
(62)

(175)

Note
The credit of £129 million mainly reflects the movement in expected long‑term rates of return and risk discount rates as shown in note 15 (iii).

336  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
 
 
 
7 Impact of US tax reform

On 22 December 2017, a significant US tax reform package, The Tax Cuts and Jobs Act, was enacted into law effective from 1 January 
2018. The tax reform package as a whole, which includes a reduction in the corporate income tax rate from 35 per cent to 21 per cent, 
and a number of specific measures affecting US life insurers, results in a £390 million benefit in non‑operating profit. The positive impact 
on an EEV basis represents the benefit of future profits being taxed at a lower rate, partially offset by a reduction in the net deferred tax 
asset held in the balance sheet to reflect remeasurement at the new lower tax rate, together with a reduction in the benefit from the 
dividend received deduction on taxable profits from variable annuity business. 

In accordance with our usual methodology, the new business contribution and unwind of discount and other expected returns are 
determined by applying operating and economic assumptions as at the end of the year, including the effect of US tax reform. This led to 
an increase in new business profit of £76 million. 

8 Net core structural borrowings of shareholder-financed operations

Holding company (including central finance 

subsidiaries) cash and short‑term 
investments

Central funds

Subordinated debt
Senior debt

Holding company net borrowings
Prudential Capital bank loan
Jackson surplus notes

Group total

31 Dec 2017  £m

Mark to
market 
value 
adjustment

IFRS
basis

EEV
basis at 
market 
value

31 Dec 2016  £m

Mark to
market 
value 
adjustment

IFRS
basis

(2,264)

–

(2,264)

(2,626)

5,272
549
5,821

3,557
275
184

4,016

515
167
682

682
–
61

743

5,787
716
6,503

4,239
275
245

4,759

5,772
549
6,321

3,695
275
202

4,172

–

182
175
357

357
–
65

422

EEV
basis at 
market 
value

(2,626)

5,954
724
6,678

4,052
275
267

4,594

Note
In October 2017, the Company issued core structural borrowings of US$750 million 4.875 per cent Tier 2 perpetual subordinated notes. 
The proceeds, net of costs, were £565 million. In December 2017, the Company repaid its US$1,000 million 6.5 per cent Tier 2 perpetual 
subordinated notes. The movement in IFRS basis core structural borrowings from 2016 to 2017 also includes foreign exchange effects.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  337

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

9 Reconciliation of movement in shareholders’ equity

Operating profit (based on longer-term 

investment returns)

Long‑term business:
New business note 3
Business in force note 4

Asset management and general insurance commission
Restructuring costs
Other results

Operating profit based on longer-term 

investment returns

Non‑operating items

Non‑controlling interests

Profit for the year

Other items taken directly to equity:
Exchange movements on foreign operations and net 

investment hedges

Intra‑group dividends and investment in operations note (ii)
External dividends
Mark to market value movements on Jackson assets backing 

surplus and required capital

Other movements note (iii)

Net increase in shareholders’ equity
Shareholders’ equity at beginning of year

Shareholders’ equity at end of year

Representing: 
IFRS basis shareholders’ equity:

Net assets (liabilities)
Goodwill

Total IFRS basis shareholders’ equity
Additional retained profit (loss) on an EEV basis

EEV basis shareholders’ equity

Balance at beginning of year:
IFRS basis shareholders’ equity:

Net assets (liabilities)
Goodwill

Total IFRS basis shareholders’ equity
Additional retained profit (loss) on an EEV basis

EEV basis shareholders’ equity

Asia
operations
note (i)

US
operations

 2017  £m

UK and 
Europe 
operations

Other
operations
note (i)

Group
total
note (iv)

2,368
1,337

3,705
155
(14)
–

3,846
792

4,638
–

4,638

(1,192)
(842)
–

–
(111)

2,493
18,855

21,348

5,620
61

5,681
15,667

21,348

5,069
61

5,130
13,725

18,855

906
1,237

2,143
7
–
–

2,150
917

3,067
–

3,067

(1,159)
(466)
–

40
1

1,483
12,009

13,492

342
673

1,015
416
(73)
–

1,358
750

2,108
–

2,108

6
(678)
–

–
26

1,462
12,165

13,627

5,248
–

5,248
8,244

7,092
1,153

8,245
5,382

13,492

13,627

5,392
16

5,408
6,601

6,679
1,153

7,832
4,333

12,009

12,165

–
–

–
–
(10)
(746)

(756)
(306)

(1,062)
(1)

(1,063)

300
1,986
(1,159)

–
228

292
(4,061)

(3,769)

(3,331)
244

(3,087)
(682)

(3,769)

(3,949)
245

(3,704)
(357)

(4,061)

3,616
3,247

6,863
578
(97)
(746)

6,598
2,153

8,751
(1)

8,750

(2,045)
–
(1,159)

40
144

5,730
38,968

44,698

14,629
1,458

16,087
28,611

44,698

13,191
1,475

14,666
24,302

38,968

338  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Notes
(i) 

Other operations of £(3,769) million represents the shareholders’ equity of £(4,013) million as shown in the movement in shareholders’ equity and includes goodwill of £244 million 
(2016: £245 million) related to Asia long‑term operations.
Intra‑group dividends represent dividends that have been declared in the year and investment in operations reflect increases in share capital. The amounts included in note 11 for 
these items are as per the holding company cash flow at transaction rates. The difference primarily relates to intra‑group loans, foreign exchange and other non‑cash items.
(iii)  Other movements include reserve movements in respect of the shareholders’ share of actuarial gains and losses on defined benefit pension schemes, share capital subscribed, 

(ii) 

share‑based payments and treasury shares and intra‑group transfers between operations which have no overall effect on the Group’s embedded value.

(iv)  Group total EEV basis shareholders’ equity can be further analysed as follows:

31 Dec 2017  £m

31 Dec 2016  £m

Asset 
management
and general
insurance 
commission

Total
long-term 
business 
operations
note 10

Other
operations

Group
total

Total
 long-term 
business 
operations

Asset 
management
and general 
insurance 
commission

Other
operations

Group
total

16,624

2,550

(3,087)

16,087

15,938

2,432

(3,704)

14,666

29,293

45,917

–

(682)

2,550

(3,769)

28,611

44,698

24,659

40,597

–

2,432

(357)

(4,061)

24,302

38,968

Total IFRS basis shareholders’ equity
Additional retained profit (loss) on an EEV 

basis note (v)

Total EEV basis shareholders’ equity

(v) 

The additional retained loss on an EEV basis for other operations represents the mark to market value adjustment for holding company net borrowings of a cumulative charge of 
£(682) million (2016: £(357) million), as shown in note 8.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  339

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

10 Analysis of movement in net worth and value of in-force for long-term business

2017  £m

Free
surplus

Required
capital

Total
net worth

Group
Shareholders’ equity at beginning of year
New business contribution
Existing business – transfer to net worth
Expected return on existing business note 4
Changes in operating assumptions and  

experience variances note 4

Restructuring costs

Operating profit based on longer-term 

investment returns
Sale of Korea life business note 17
Other non‑operating items

Profit for the year
Exchange movements on foreign operations and  

net investment hedges

Intra‑group dividends and investment in operations
Other movements

Shareholders’ equity at end of year

Asia
New business contribution
Existing business – transfer to net worth
Expected return on existing business note 4
Changes in operating assumptions and  

experience variances note 4

Operating profit based on longer-term 

investment returns
Sale of Korea life business note 17
Other non‑operating items

Profit for the year

US
New business contribution
Existing business – transfer to net worth
Expected return on existing business note 4
Changes in operating assumptions and  

experience variances note 4

Operating profit based on longer-term 

investment returns

Non‑operating items

Profit for the year

5,364
(913)
3,279
138

635
(38)

3,101
76
(426)

2,751

(274)
(1,535)
(64)

6,242

(484)
1,275
51

81

923
76
254

1,253

(254)
1,329
56

190

1,321
(1,247)

74

Value of
in-force 
business

Total
embedded 
value

24,937
3,829
(2,537)
1,827

40,597
3,616
–
2,166

563
(10)

1,081
(48)

3,672
–
2,601

6,273

(1,800)
–
–

6,815
–
2,426

9,241

(2,322)
(1,535)
(64)

10,296
700
(742)
201

(117)
–

42
(76)
251

217

(248)
–
–

15,660
(213)
2,537
339

518
(38)

3,143
–
(175)

2,968

(522)
(1,535)
(64)

10,265

16,507

29,410

45,917

152
(146)
48

151

205
(76)
137

266

304
(219)
53

12

150
(222)

(72)

(332)
1,129
99

232

1,128
–
391

1,519

50
1,110
109

202

1,471
(1,469)

2

2,700
(1,129)
908

98

2,577
–
401

2,978

856
(1,110)
585

341

672
2,358

3,030

2,368
–
1,007

330

3,705
–
792

4,497

906
–
694

543

2,143
889

3,032

340  Prudential plc    Annual Report 2017 

www.prudential.co.uk

UK and Europe
New business contribution
Existing business – transfer to net worth
Expected return on existing business note 4
Changes in operating assumptions and 

experience variances note 4

Restructuring costs

Operating profit based on longer-term 

investment returns

Non‑operating items

Profit for the year

2017  £m

Free
surplus

Required
capital

Total
net worth

Value of
in-force 
business

Total
embedded 
value

(175)
675
31

364
(38)

857
567

1,424

244
(377)
100

(280)
–

(313)
336

23

69
298
131

84
(38)

544
903

1,447

273
(298)
334

124
(10)

423
(158)

265

342
–
465

208
(48)

967
745

1,712

Note
The net value of in‑force business comprises the value of future margins from current in‑force business less the cost of holding required capital for long‑term business as shown below:

31 Dec 2017  £m

31 Dec 2016  £m

Value of in‑force business before deduction of 
cost of capital and time value of guarantees

Cost of capital
Cost of time value of guarantees

Net value of in‑force business
Total net worth

Total embedded value note 9(iv)

17,539
(588)
(186)

16,765
4,182

20,947

10,486
(232)
(650)

9,604
3,653

Asia

US

Total

Asia

US

UK and 
Europe

3,648
(607)
–

3,041
8,672

31,673
(1,427)
(836)

29,410
16,507

45,917

15,371
(477)
(87)

14,807
3,665

18,472

8,584
(319)
(911)

7,354
4,451

UK and 
Europe

3,468
(692)
–

2,776
7,544

Total

27,423
(1,488)
(998)

24,937
15,660

40,597

13,257

11,713

11,805

10,320

www.prudential.co.uk 

Annual Report 2017    Prudential plc  341

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

11 Analysis of movement in free surplus

For EEV covered business, free surplus is the excess of the regulatory basis net assets for EEV reporting purposes (net worth) over the 
capital required to support the covered business. Where appropriate, adjustments are made to the net worth so that backing assets 
are included at fair value rather than cost so as to comply with the EEV Principles. In Asia and US operations, assets deemed to be 
inadmissible on local regulatory basis are included in net worth where considered fully recognisable on an EEV basis. Free surplus for 
asset management operations and the UK general insurance commission is taken to be IFRS basis post‑tax earnings and shareholders’ 
equity, net of goodwill. Free surplus for other operations (including Group and Asia Regional Head Office, holding company borrowings, 
Africa operations and Prudential Capital) is taken to be EEV basis post‑tax earnings and shareholders’ equity net of goodwill, with 
subordinated debt recorded as free surplus to the extent that it is classified as available capital under Solvency II.

Free surplus for insurance and asset management operations and Group total free surplus, including other operations, are shown in 

the tables below.

(i) Underlying free surplus generated – insurance and asset management operations
The 2016 comparative results are shown below on both actual exchange rates (AER) and constant exchange rates (CER) bases. The 2016 
CER comparative results are translated at 2017 average exchange rates. 

Asia operations
Underlying free surplus generated from in‑force life business
Investment in new business note (iii)(a)

Long‑term business
Asset management

Total

US operations
Underlying free surplus generated from in‑force life business
Investment in new business note (iii)(a)

Long‑term business
Asset management

Total

UK and Europe operations
Underlying free surplus generated from in‑force life business
Investment in new business note (iii)(a)

Long‑term business
General insurance commission
Asset management

Total

Underlying free surplus generated from insurance 

and asset management operations before 
restructuring costs

Restructuring costs

Underlying free surplus generated from insurance 

and asset management operations

2017  £m

2016  £m

% change

AER

CER

AER

CER

1,407
(484)

923
155

1,078

1,575
(254)

1,321
7

1,328

1,070
(175)

895
13
403

1,210
(476)

734
125

859

1,866
(298)

1,568
(3)

1,565

923
(129)

794
23
341

1,273
(500)

773
132

905

1,961
(313)

1,648
(4)

1,644

923
(129)

794
23
341

1,311

1,158

1,158

16%
(2)%

26%
24%

25%

(16)%
15%

(16)%
333%

(15)%

16%
(36)%

13%
(43)%
18%

13%

11%
3%

19%
17%

19%

(20)%
19%

(20)%
275%

(19)%

16%
(36)%

13%
(43)%
18%

13%

3,717
(77)

3,582
(16)

3,707
(16)

4%
(381)%

0%
(381)%

3,640

3,566

3,691

2%

(1)%

342  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
Representing:
Long‑term business:
Expected in‑force cash flows (including expected return  

on net assets)

Effects of changes in operating assumptions, operating 

experience variances and other items before 
restructuring costs

Underlying free surplus generated from in‑force life business 

before restructuring costs
Investment in new business note (iii)(a)

Total long‑term business
Asset management and general insurance commission
Restructuring costs

(ii) Underlying free surplus generated – Group total

Underlying free surplus generated from insurance and asset 

management operations note (i)
Other income and expenditure
Interest received from tax settlement 

Group total

(iii) Movement in free surplus

2017  £m

2016  £m

% change

AER

CER

AER

CER

3,417

3,159

3,278

8%

4%

635

840

879

(24)%

(28)%

4,052
(913)

3,139
578
(77)

3,640

3,999
(903)

3,096
486
(16)

3,566

4,157
(942)

3,215
492
(16)

3,691

1%
(1)%

1%
19%
(381)%

2%

(3)%
3%

(2)%
17%
(381)%

(1)%

2017  £m

2016  £m

% change

AER

CER

AER

CER

3,640
(756)
–

2,884

3,566
(681)
37

2,922

3,691
(687)
37

3,041

2%
(11)%
n/a

(1)%

(1)%
(10)%
n/a

(5)%

Underlying free surplus generated before 

restructuring costs

Restructuring costs

Underlying free surplus generated notes (i)(ii)
Profit attaching to disposal of businesses note 17
Other non‑operating items note (b)

Net cash flows to parent company note (c)
External dividends
Exchange rate movements, timing differences 

and other items note (d)

Net movement in free surplus
Balance at beginning of year

Balance at end of year

Asia
operations

US
operations

1,078
(14)

1,064
76
254

1,394
(645)
–

(421)

328
2,142

2,470

1,328
–

1,328
96
(1,299)

125
(475)
–

(140)

(490)
2,418

1,928

2017  £m

UK and
Europe 
operations

Total 
insurance
and asset
management
operations

Other
operations

Group
total

1,311
(63)

1,248
–
572

1,820
(668)
–

22

1,174
2,006

3,180

3,717
(77)

3,640
172
(473)

3,339
(1,788)
–

(539)

1,012
6,566

7,578

(746)
(10)

(756)
–
27

(729)
1,788
(1,159)

226

126
1,648

1,774

2,971
(87)

2,884
172
(446)

2,610
–
(1,159)

(313)

1,138
8,214

9,352

www.prudential.co.uk 

Annual Report 2017    Prudential plc  343

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

11 Analysis of movement in free surplus continued

(iii) Movement in free surplus continued

Underlying free surplus generated before 

restructuring costs

Restructuring costs

Underlying free surplus generated notes (i)(ii)
Loss attaching to the sold Korea life business
Other non‑operating items note (b)

Net cash flows to parent company note (c)
External dividends
Exchange rate movements, timing differences 

and other items note (d)

Net movement in free surplus
Balance at beginning of year

Balance at end of year

Asia
operations

US
operations

2016  £m

UK and
Europe 
operations

Total 
insurance
and asset
management
operations

Other
operations

Group
total

859
–

859
(86)
(91)

682
(516)
–

162

328
1,814

2,142

1,565
–

1,565
–
(770)

795
(420)
–

310

685
1,733

2,418

1,158
(16)

1,142
–
(64)

1,078
(782)
–

21

317
1,689

2,006

3,582
(16)

3,566
(86)
(925)

2,555
(1,718)
–

493

1,330
5,236

6,566

(628)
(16)

(644)
–
(214)

(858)
1,718
(1,267)

1,119

712
936

1,648

2,954
(32)

2,922
(86)
(1,139)

1,697
–
(1,267)

1,612

2,042
6,172

8,214

Notes
(a) 
(b)  Non‑operating items include short‑term fluctuations in investment returns and the effect of changes in economic assumptions for long‑term business operations and the effect of 

Free surplus invested in new business primarily represents acquisition costs and amounts set aside for required capital.

business disposals. In addition, for 2017 this includes the impact of US tax reform.
Net cash flows to parent company for long‑term business operations reflect the flows as included in the holding company cash flow at transaction rates.
Exchange rate movements, timing differences and other items represent: 

(c) 
(d) 

Exchange rate movements
Mark to market value movements on Jackson assets 

backing surplus and required capital note 9

Other items note (e)

Exchange rate movements
Mark to market value movements on Jackson assets 

backing surplus and required capital

Other items note (e)

Asia
operations

US
operations

(113)

–
(308)

(421)

(190)

40
10

(140)

Asia
operations

US
operations

338

–
(176)

162

368

(11)
(47)

310

2017  £m

UK and
Europe 
operations

Total 
insurance
and asset
management
operations

6

–
16

22

(297)

40
(282)

(539)

2016  £m

UK and
Europe 
operations

Total 
insurance
and asset
management
operations

10

–
11

21

716

(11)
(212)

493

Other
operations

(13)

–
239

226

Other
operations

48

–
1,071

1,119

Group
total

(310)

40
(43)

(313)

Group
total

764

(11)
859

1,612

(e)  Other items include the effect of movements in subordinated debt for other operations, intra‑group loans and other intra‑group transfers between operations, non‑cash items. 

344  Prudential plc    Annual Report 2017 

www.prudential.co.uk

 
 
12 Expected transfer of value of in-force business and required capital to free surplus

The discounted value of in‑force business and required capital for long‑term business operations can be reconciled to the 2017 and 2016 
totals for the emergence of free surplus as follows:

Required capital note 10
Value of in‑force business (VIF) note 10
Add back: deduction for cost of time value of guarantees note 10
Free surplus generation from the sale of Korea life business
Other items*

Total long‑term business operations

2017  £m

2016  £m

10,265
29,410
836
–
(1,371)

39,140

10,296
24,937
998
(76)
(1,430)

34,725

* ‘Other items’ represent amounts incorporated into VIF where there is no definitive time frame for when the payments will be made or receipts received. In particular, other items include 

the deduction of the shareholders’ interest in the with‑profits estate, the value of which is derived by increasing final bonus rates so as to exhaust the estate over the lifetime of the in‑force 
with‑profits business. This is an assumption to give an appropriate valuation. To be conservative this item is excluded from the expected free surplus generation profile below. 

Cash flows are projected on a deterministic basis and are discounted at the appropriate risk discount rate. The modelled cash flows use 
the same methodology underpinning the Group’s EEV reporting and so are subject to the same assumptions and sensitivities.

The table below shows how the VIF generated by the in‑force business and the associated required capital for long‑term business 

operations is modelled as emerging into free surplus over future years.

Asia
US 
UK and Europe

Total

Asia
US 
UK and Europe

Total

2017  £m

Expected period of conversion of future post-tax distributable earnings  
and required capital flows to free surplus

1-5 years

6-10 years

11-15 years

16-20 years

21-40 years

40+ years

5,583
6,247
3,012

14,842

38%

3,638
3,993
2,066

9,697

25%

2,418
1,697
1,289

5,404

14%

1,655
401
899

2,955

7%

3,845
117
704

4,666

12%

1,553
–
23

1,576

4%

2016  £m

Expected period of conversion of future post-tax distributable earnings  
and required capital flows to free surplus

1-5 years

6-10 years

11-15 years

16-20 years

21-40 years

40+ years

5,141
5,542
2,890

13,573

39%

3,331
3,203
1,931

8,465

25%

2,209
1,240
1,119

4,568

13%

1,515
372
901

2,788

8%

3,118
199
899

4,216

12%

1,079
–
36

1,115

3%

2017 total as 
shown above

18,692
12,455
7,993

39,140

100%

2016 total as 
shown above

16,393
10,556
7,776

34,725

100%

13 Sensitivity of results to alternative assumptions

(a)  Sensitivity analysis – economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2017 and 31 December 2016 and the new business 
contribution after the effect of required capital for 2017 and 2016 for long‑term business operations to:

 — 1 per cent increase in the discount rates;
 — 1 per cent increase in interest rates and risk discount rates, including consequential changes (assumed investment returns for all asset 

classes, market values of fixed interest assets); 

 — 0.5 per cent decrease in interest rates and risk discount rates, including consequential changes (assumed investment returns for all 

asset classes, market values of fixed interest assets);

 — 1 per cent rise in equity and property yields;
 — 10 per cent fall in market value of equity and property assets (embedded value only);
 — The statutory minimum capital level in contrast to EEV basis required capital (for embedded value only); and
 — 5 basis points increase in UK long‑term expected defaults.

In each sensitivity calculation, all other assumptions remain unchanged except where they are directly affected by the revised 
economic conditions.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  345

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

13 Sensitivity of results to alternative assumptions continued

(a) Sensitivity analysis – economic assumptions continued
New business contribution from long-term business operations

New business contribution note 3

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 0.5% decrease
Equity/property yields – 1% rise
Long‑term expected defaults –  

5 bps increase

2017  £m

2016  £m

US

906

(34)
124
(85)
130

–

UK and
Europe

342

(48)
44
(23)
52

(1)

Total

3,616

(559)
65
(167)
312

(1)

Asia

2,030

(375)
51
(30)
129

–

US

790

(43)
64
(49)
91

–

UK and
Europe

268

(32)
27
(15)
28

(2)

Total

3,088

(450)
142
(94)
248

(2)

Asia

2,368

(477)
(103)
(59)
130

–

Embedded value of long-term business operations

31 Dec 2017  £m

31 Dec 2016  £m

Asia

US

UK and
Europe

Total

Asia

US

UK and
Europe

Total

Shareholders’ equity note 10

20,947

13,257

11,713

45,917

18,472

11,805

10,320

40,597

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 0.5% decrease
Equity/property yields – 1% rise
Equity/property market values – 

10% fall

Statutory minimum capital
Long‑term expected defaults –  

5 bps increase

 (2,560)
(944)
121
873

 (429)
169

 (440)
26
 (166)
896

 (209)
158

 (774)
 (635)
384
425

 (3,774)
 (1,553)
339
2,194

 (479)
–

 (1,117)
327

 (2,078)
 (701)
248
771

 (361)
150

 (379)
 (241)
25
653

 (11)
223

 (809)
 (638)
369
314

 (399)
–

 (3,266)
 (1,580)
642
1,738

 (771)
373

–

–

 (135)

 (135)

–

–

 (138)

 (138)

The sensitivities shown above are for the impact of instantaneous changes on the embedded value of long‑term business operations 
and include the combined effect on the value of in‑force business and net assets at the balance sheet dates indicated. If the change in 
assumptions shown in the sensitivities were to occur, then the effect shown above would be recorded within two components of the 
profit analysis for the following year, namely the effect of economic assumption changes and short‑term fluctuations in investment 
returns. In addition to the sensitivity effects shown above, the other components of the profit for the following year would be calculated 
by reference to the altered assumptions, for example new business contribution and unwind of discount, together with the effect of 
other changes such as altered corporate bond spreads. In addition, for changes in interest rates, the effect shown above for Jackson 
would also be recorded within the fair value movements on assets backing surplus and required capital, which are taken directly to 
shareholders’ equity.

(b) Sensitivity analysis – non-economic assumptions 
The tables below show the sensitivity of the embedded value as at 31 December 2017 and 31 December 2016 and the new business 
contribution after the effect of required capital for 2017 and 2016 for long‑term business operations to:

 — 10 per cent proportionate decrease in maintenance expenses (a 10 per cent sensitivity on a base assumption of £10 per annum would 

represent an expense assumption of £9 per annum);

 — 10 per cent proportionate decrease in lapse rates (a 10 per cent sensitivity on a base assumption of 5 per cent would represent a lapse 

rate of 4.5 per cent per annum); and

 — 5 per cent proportionate decrease in base mortality and morbidity rates (ie increased longevity).

346  Prudential plc    Annual Report 2017 

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New business contribution from long-term business operations

New business contribution note 3

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
UK annuities

2017  £m

2016  £m

US

906

14
24
4

4
–

UK and 
Europe

342

3
20
(2)

1
(3)

Total

3,616

55
177
71

74
(3)

Asia

2,030

33
132
57

57
–

US

790

10
26
4

4
–

UK and
Europe

268

3
11
(4)

–
(4)

Total

3,088

46
169
57

61
(4)

Asia

2,368

38
133
69

69
–

Embedded value of long-term business operations

31 Dec 2017  £m

31 Dec 2016   £m

Asia

US 

UK and 
Europe

Total

Asia

US

UK and 
Europe

Total

Shareholders’ equity note 10

20,947

13,257

11,713

45,917

18,472

11,805

10,320

40,597

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
UK annuities

213
753
668

668
–

169
659
214

214
–

64
64
(442)

13
(455)

446
1,476
440

895
(455)

187
659
554

554
–

104
533
192

192
–

91
79
(302)

12
(314)

382
1,271
444

758
(314)

14 Methodology and accounting presentation

(a) Methodology
Overview
The embedded value is the present value of the shareholders’ interest in the earnings distributable from assets allocated to covered 
business after sufficient allowance has been made for the aggregate risks in that business. The shareholders’ interest in the Group’s 
long‑term business comprises:

 — The present value of future shareholder cash flows from in‑force covered business (value of in‑force business), less deductions for:

 – The cost of locked‑in required capital; and
 – The time value of cost of options and guarantees;

 — Locked‑in required capital; and
 — The shareholders’ net worth in excess of required capital (free surplus).

The value of future new business is excluded from the embedded value.

Notwithstanding the basis of presentation of results as explained in note 14(b)(iii), no smoothing of market or account balance 

values, unrealised gains or investment return is applied in determining the embedded value or profit. Separately, the analysis of profit is 
delineated between operating profit based on longer‑term investment returns and other constituent items, as explained in note 14(b)(i).

(i) Covered business
The EEV results for the Group are prepared for ‘covered business’, as defined by the EEV Principles. Covered business represents the 
Group’s long‑term insurance business, including the Group’s investments in joint venture and associate insurance operations, for which 
the value of new and in‑force contracts is attributable to shareholders. The post‑tax EEV basis results for the Group’s covered business 
are then combined with the post‑tax IFRS basis results of the Group’s asset management and other operations (including Group and Asia 
Regional Head Office, holding company borrowings, Africa operations and Prudential Capital). Under the EEV Principles, the results for 
covered business incorporate the projected margins of attaching internal asset management, as described in note 14(a)(vii).

The definition of long‑term business operations comprises those contracts falling under the definition for regulatory purposes 
together with, for US operations, contracts that are in substance the same as guaranteed investment contracts (GICs) but do not fall 
within the technical definition. 

Covered business comprises the Group’s long‑term business operations, with two exceptions:

 — The closed Scottish Amicable Insurance Fund (SAIF) which is excluded from covered business. SAIF is a ring‑fenced sub‑fund of The 
Prudential Assurance Company Limited (PAC) long‑term fund, established by a Court Approved Scheme of Arrangement in October 
1997. SAIF is closed to new business and the assets and liabilities of the fund are wholly attributable to the policyholders of the fund. 
 — The presentational treatment of the Group’s principal defined benefit pension scheme, the Prudential Staff Pension Scheme (PSPS). 

The partial recognition of the surplus for PSPS is recognised in ‘Other’ operations.

A small amount of UK group pensions business is also not modelled for EEV reporting purposes.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  347

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

14 Methodology and accounting presentation continued

(a) Methodology continued
(ii) Valuation of in-force and new business
The embedded value results are prepared incorporating best estimate assumptions about all relevant factors including levels of future 
investment returns, expenses, persistency, mortality and morbidity, as described in note 15(vii). These assumptions are used to project 
future cash flows. The present value of the future cash flows is then calculated using a discount rate which reflects both the time value of 
money and the non‑diversifiable risks associated with the cash flows that are not otherwise allowed for.

New business
In determining the EEV basis value of new business, premiums are included in projected cash flows on the same basis of distinguishing 
annual and single premium business as set out for statutory basis reporting. 

New business premiums reflect those premiums attaching to covered business, including premiums for contracts classified as 

investment products for IFRS basis reporting. New business premiums for regular premium products are shown on an annualised basis. 
Internal vesting business is classified as new business where the contracts include an open market option. 

The post‑tax contribution from new business represents profits determined by applying operating and economic assumptions as 
at the end of the year. New business profitability is a key metric for the Group’s management of the development of the business. In 
addition, post‑tax new business margins are shown by reference to annual premium equivalents (APE) and the present value of new 
business premiums (PVNBP). These margins are calculated as the percentage of the value of new business profit to APE and PVNBP. 
APE is calculated as the aggregate of regular premiums and one‑tenth of single premiums. PVNBP is calculated as equalling single 
premiums plus the present value of expected premiums of regular premium new business, allowing for lapses and other assumptions 
made in determining the EEV new business contribution. 

Valuation movements on investments
With the exception of debt securities held by Jackson, investment gains and losses during the year (to the extent that changes in capital 
values do not directly match changes in liabilities) are included directly in the profit for the year and shareholders’ equity as they arise.
The results for any covered business conceptually reflect the aggregate of the IFRS results and the movements on the additional 
shareholders’ interest recognised on the EEV basis. Thus the start point for the calculation of the EEV results for Jackson, as for other 
businesses, reflects the market value movements recognised on an IFRS basis.

However, in determining the movements on the additional shareholders’ interest, the basis for calculating the EEV result for Jackson 

acknowledges that, for debt securities backing liabilities, the aggregate EEV results reflect the fact that the value of in‑force business 
instead incorporates the discounted value of future spread earnings. This value is not affected generally by short‑term market 
movements on securities that, broadly speaking, are held for the longer term.

Fixed income securities backing the free surplus and required capital for Jackson are accounted for at fair value. However, consistent 

with the treatment applied under IFRS for Jackson securities classified as available‑for‑sale, movements in unrealised appreciation/
depreciation on these securities are accounted for in equity rather than in the income statement, as shown in the movement in 
shareholders’ equity.

(iii) Cost of capital
A charge is deducted from the embedded value for the cost of locked‑in required capital supporting the Group’s long‑term business. 
The cost is the difference between the nominal value of the capital and the discounted value of the projected releases of this capital, 
allowing for post‑tax investment earnings on the capital.

The annual result is affected by the movement in this cost from year to year which comprises a charge against new business profit 

and generally a release in respect of the reduction in capital requirements for business in force as this runs off. 

Where required, capital is held within a with‑profits long‑term fund, the value placed on surplus assets in the fund is already 

discounted to reflect its release over time and no further adjustment is necessary in respect of required capital. 

(iv) Financial options and guarantees
Nature of financial options and guarantees in Prudential’s long-term business
Asia
Subject to local market circumstances and regulatory requirements, the guarantee features described below in respect of UK and Europe 
business broadly apply to similar types of participating contracts which are principally written in Hong Kong, Singapore and Malaysia. 
Participating products have both guaranteed and non‑guaranteed elements.

There are also various non‑participating long‑term products with guarantees. The principal guarantees are those for whole‑of‑life 

contracts with floor levels of policyholder benefits that accrue at rates set at inception and do not vary subsequently with 
market conditions. 

US (Jackson)
The principal financial options and guarantees in Jackson are associated with the fixed annuity (FA) and variable annuity (VA) lines 
of business. 

Fixed annuities provide that, at Jackson’s discretion, it may reset the interest rate credited to policyholders’ accounts, subject to 
a guaranteed minimum. The guaranteed minimum return varies from 1.0 per cent to 5.5 per cent for both years, depending on the 
particular product, jurisdiction where issued, and date of issue. For both years, 87 per cent of the account values on fixed annuities are 
for policies with guarantees of 3 per cent or less, and the average guarantee rate is 2.6 per cent. 

348  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Fixed annuities also present a risk that policyholders will exercise their option to surrender their contracts in periods of rapidly rising 
interest rates, possibly requiring Jackson to liquidate assets at an inopportune time.

Jackson issues VA contracts for which it contractually guarantees to the contract holder, subject to specific conditions, either: a) return 

of no less than total deposits made to the contract adjusted for any partial withdrawals; b) total deposits made to the contract adjusted 
for any partial withdrawals plus a minimum return; or c) the highest contract value on a specified anniversary date adjusted for any 
withdrawals following the specified contract anniversary. These guarantees include benefits that are payable upon depletion of funds 
(Guaranteed Minimum Withdrawal Benefit (GMWB)), as death benefits (Guaranteed Minimum Death Benefits (GMDB)) or as income 
benefits (Guaranteed Minimum Income Benefits (GMIB)). These guarantees generally protect the policyholders’ value in the event of 
poor equity market performance. Jackson hedges the GMWB and GMDB guarantees through the use of equity options and futures 
contracts, and essentially fully reinsures the GMIB guarantees.

Jackson also issues fixed index annuities (FIA) that enable policyholders to obtain a portion of an equity‑linked return while providing 

a guaranteed minimum return. The guaranteed minimum returns are of a similar nature to those described above for fixed annuities.

UK and Europe (M&G Prudential)
For covered business the only significant financial options and guarantees in M&G Prudential arise in the with‑profits fund.

With‑profits products provide returns to policyholders through bonuses that are smoothed. There are two types of bonuses: annual 

and final. Annual bonuses are declared once a year and, once credited, are guaranteed in accordance with the terms of the particular 
product. Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration. The PAC with‑profits fund also held 
a provision of £53 million at 31 December 2017 (31 December 2016: £62 million) to honour guarantees on a small number of guaranteed 
annuity option products.

The Group’s main exposure to guaranteed annuity options in M&G Prudential is through the non‑covered business of SAIF. 
A provision of £503 million was held in SAIF at 31 December 2017 (31 December 2016: £571 million) to honour the guarantees. 
As described in note 14(a)(i), the assets and liabilities are wholly attributable to the policyholders of the fund. Therefore the movement 
in the provision has no direct impact on shareholders’ funds.

Time value
The value of financial options and guarantees comprises two parts:

 — The first part arises from a deterministic valuation on best estimate assumptions (the intrinsic value). 
 — The second part arises from the variability of economic outcomes in the future (the time value). 

Where appropriate, a full stochastic valuation has been undertaken to determine the time value of the financial options and guarantees.
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations. 
Assumptions specific to the stochastic calculations reflect local market conditions and are based on a combination of actual market data, 
historic market data and an assessment of long‑term economic conditions. Common principles have been adopted across the Group for 
the stochastic asset models, for example, separate modelling of individual asset classes but with an allowance for correlation between 
the various asset classes. Details of the key characteristics of each model are given in notes 15(iv), (v) and (vi).

In deriving the time value of financial options and guarantees, management actions in response to emerging investment and fund 
solvency conditions have been modelled. Management actions encompass, but are not confined to, investment allocation decisions, 
levels of reversionary and terminal bonuses and credited rates. Bonus rates are projected from current levels and varied in accordance 
with assumed management actions applying in the emerging investment and fund solvency conditions.

In all instances, the modelled actions are in accordance with approved local practice and therefore reflect the options actually 
available to management. For the PAC with‑profits fund, the actions assumed are consistent with those set out in the Principles and 
Practices of Financial Management which explains how regular and final bonus rates within the discretionary framework are determined, 
subject to the general legislative requirements applicable.

(v) Level of required capital
In adopting the EEV Principles, Prudential has based required capital on its internal targets, subject to it being at least the local statutory 
minimum requirements. 

For with‑profits business written in a segregated life fund, as is the case in Asia and the UK, the capital available in the fund is sufficient 
to meet the required capital requirements. For M&G Prudential, a portion of future shareholder transfers expected from the with‑profits 
fund is recognised within net worth, together with the associated capital requirements.

For shareholder‑backed business, the following capital requirements for long‑term business operations apply:

 — Asia: the level of required capital has been set to an amount at least equal to the higher of local statutory requirements and the internal 
target. For China operations, the level of required capital as at 31 December 2017 follows the approach for embedded value reporting 
issued by the China Association of Actuaries (CAA), reflecting the C‑ROSS regime;

 — US: the level of required capital has been set at 250 per cent of the risk‑based capital (RBC) required by the National Association of 

Insurance Commissioners (NAIC) at the Company Action Level (CAL); and

 — UK and Europe: the capital requirements are set at the Solvency II Solvency Capital Requirement (SCR) for shareholder‑backed 

business as a whole.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  349

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

14 Methodology and accounting presentation continued

(a) Methodology continued
(vi) With-profits business and the treatment of the estate
The proportion of surplus allocated to shareholders from the PAC with‑profits fund has been based on the present level of 10 per cent. 
The value attributed to the shareholders’ interest in the estate is derived by increasing final bonus rates (and related shareholder 
transfers) so as to exhaust the estate over the lifetime of the in‑force with‑profits business. In any scenarios where the total assets of the 
life fund are insufficient to meet policyholder claims in full, the excess cost is fully attributed to shareholders. Similar principles apply, 
where appropriate, for other with‑profits funds of the Group’s Asia operations.

(vii) Internal asset management
The in‑force and new business results from long‑term business include the projected value of profits or losses from asset management 
and service companies that support the Group’s covered insurance businesses. The results of the Group’s asset management operations 
include the current year profits from the management of both internal and external funds. EEV basis shareholders’ other income and 
expenditure is adjusted to deduct the unwind of the expected internal asset management profit margin for the year as included in ‘Other 
operations’. The deduction is on a basis consistent with that used for projecting the results for covered insurance business. Group 
operating profit accordingly includes the variance between actual and expected profit in respect of management of the assets for 
covered business.

(viii) Allowance for risk and risk discount rates
Overview
Under the EEV Principles, discount rates used to determine the present value of future cash flows are set by reference to risk‑free rates 
plus a risk margin. 

For Asia and the US, the risk‑free rates are based on 10‑year local government bond yields.
For UK and Europe, the EEV risk‑free rate is based on the full term structure of interest rates, ie a yield curve, which is used to 

determine the embedded value at the end of the reporting period.

The risk margin should reflect any non‑diversifiable risk associated with the emergence of distributable earnings that is not allowed for 
elsewhere in the valuation. In order to better reflect differences in relative market risk volatility inherent in each product group, Prudential 
sets the risk discount rates to reflect the expected volatility associated with the cash flows for each product category in the embedded 
value model, rather than at a Group level.

Since financial options and guarantees are explicitly valued under the EEV methodology, risk discount rates under EEV are set 

excluding the effect of these product features.

The risk margin represents the aggregate of the allowance for market risk, additional allowance for credit risk where appropriate, 

and allowance for non‑diversifiable non‑market risk. No allowance is required for non‑market risks where these are assumed to be 
fully diversifiable. 

Market risk allowance
The allowance for market risk represents the beta multiplied by an equity risk premium. Except for UK shareholder‑backed annuity 
business (as explained below), such an approach has been used for the Group’s businesses. 

The beta of a portfolio or product measures its relative market risk. The risk discount rates reflect the market risk inherent in each 
product group and hence the volatility of product cash flows. These are determined by considering how the profits from each product 
are affected by changes in expected returns on various asset classes. By converting this into a relative rate of return, it is possible to derive 
a product‑specific beta.

Product level betas reflect the most recent product mix to produce appropriate betas and risk discount rates for each major product 

grouping.

Additional credit risk allowance
The Group’s methodology is to allow appropriately for credit risk. The allowance for total credit risk is to cover:

 — Expected long‑term defaults;
 — Credit risk premium (to reflect the volatility in downgrade and default levels); and
 — Short‑term downgrades and defaults.

These allowances are initially reflected in determining best estimate returns and through the market risk allowance described above. 
However, for those businesses largely backed by holdings of debt securities these allowances in the projected returns and market risk 
allowances may not be sufficient and an additional allowance may be appropriate.

The practical application of the allowance for credit risk varies depending upon the type of business as described below:

Asia
For Asia, the allowance for credit risk incorporated in the projected rates of return and the market risk allowance are sufficient. 
Accordingly, no additional allowance for credit risk is required. 

The projected rates of return for holdings of corporate bonds comprise the risk‑free rate plus an assessment of long‑term spread 

over the risk‑free rate.

350  Prudential plc    Annual Report 2017 

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US (Jackson)
For Jackson business, the allowance for long‑term defaults is reflected in the risk margin reserve (RMR) charge which is deducted 
in determining the projected spread margin between the earned rate on the investments and the policyholder crediting rate. 

The risk discount rate incorporates an additional allowance for credit risk premium and short‑term downgrades and defaults 
(0.2 per cent for variable annuity business and 1.0 per cent for non‑variable annuity business for both years), as shown in note 15(ii). 
In determining this allowance a number of factors have been considered. These factors, in particular, include:

 — How much of the credit spread on debt securities represents an increased short‑term credit risk not reflected in the RMR long‑term 
default assumptions, and how much is liquidity premium (which is the premium required by investors to compensate for the risk of 
longer‑term investments which cannot be easily converted into cash, and converted at the fair market value). In assessing this effect, 
consideration has been given to a number of approaches to estimating the liquidity premium by considering recent statistical data; 
and

 — Policyholder benefits for Jackson fixed annuity business are not fixed. It is possible in adverse economic scenarios to pass on 
a component of credit losses to policyholders (subject to guarantee features) through lower investment returns credited to 
policyholders. Consequently, it is only necessary to allow for the balance of the credit risk in the risk discount rate.

The level of the additional allowance is assessed at each reporting period to take account of prevailing credit conditions and as the 
business in force alters over time. The additional allowance for variable annuity business has been set at one‑fifth of the non‑variable 
annuity business to reflect the proportion of the allocated holdings of general account debt securities.

The level of allowance differs from that for UK annuity business for investment portfolio differences and to take account of the 
management actions available in adverse economic scenarios to reduce crediting rates to policyholders, subject to guarantee features 
of the products. 

UK and Europe (M&G Prudential)
(1) Shareholder-backed annuity business
For shareholder‑backed annuity business, Prudential has used a market consistent embedded value (MCEV) approach to derive an 
implied risk discount rate which is then applied to the projected best estimate cash flows.

In the annuity MCEV calculations, as the assets are generally held to maturity to match liabilities, the future cash flows are discounted 

using the swap yield curve plus an allowance for liquidity premium based on the Solvency II allowance for credit risk. The Solvency II 
allowance is set by European Insurance and Occupational Pensions Authority (EIOPA) using a prudent assumption that all future 
downgrades will be replaced annually, and allowing for the credit spread floor.

For the purposes of presentation in the EEV results, the results on this basis are reconfigured. Under this approach the projected 
earned rate of return on the debt securities held is determined after allowing for a best estimate credit risk allowance. The remaining 
elements of prudence within the Solvency II allowance are incorporated into the risk margin included in the discount rate, shown in 
note 15(iii).

(2) With-profits fund non-profit annuity business 
For non‑profit annuity business attributable to the PAC with‑profits fund, the basis for determining the aggregate allowance for credit risk 
is consistent with that applied for UK shareholder‑backed annuity business (as described above). The allowance for credit risk for this 
business is taken into account in determining the projected cash flows from the with‑profits fund, which are in turn discounted at the risk 
discount rate applicable to all of the projected cash flows from the fund. 

(3) With-profits fund holdings of debt securities
The with‑profits fund holds debt securities as part of its investment portfolio backing policyholder liabilities and unallocated surplus. 
The assumed earned rate for with‑profit holdings of corporate bonds is defined as the risk‑free rate plus an assessment of the long‑term 
spread over risk free, net of expected long‑term defaults. This approach is similar to that applied for equities and properties for which 
the projected earned rate is defined as the risk‑free rate plus a long‑term risk premium.

Allowance for non-diversifiable non-market risks 
The majority of non‑market and non‑credit risks are considered to be diversifiable. An allowance for non‑diversifiable non‑market risks 
is estimated as set out below: 

A base level allowance of 50 basis points is applied to cover the non‑diversifiable non‑market risks associated with the Group’s 
businesses. For the Group’s Asia operations in China, Indonesia, the Philippines, Taiwan, Thailand and Vietnam, additional allowances 
are applied for emerging market risk ranging from 100 to 250 basis points. The level of these allowances are reviewed and updated 
based on an assessment of a range of pre‑defined emerging market risk indicators, as well as the Group’s exposure and experience in 
the business units. During 2017, the China allowance for non‑market risk was reduced reflecting the growth in the size of the business, 
increasing management exposure and experience in the country and an improvement in our risk assessment of the market. For the 
Group’s US business and UK and Europe business, no additional allowance is necessary.

(ix) Foreign currency translation
Foreign currency profits and losses have been translated at average exchange rates for the year. Foreign currency assets and liabilities 
have been translated at year‑end exchange rates. The principal exchange rates are shown in note A1 of the IFRS financial statements.

www.prudential.co.uk 

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14 Methodology and accounting presentation continued

(a) Methodology continued
(x) Taxation
In determining the post‑tax profit for the year for covered business, the overall tax rate includes the impact of tax effects determined on 
a local regulatory basis. Tax payments and receipts included in the projected cash flows to determine the value of in‑force business are 
calculated using rates that have been announced and substantively enacted by the end of the reporting period. 

(xi) Inter-company arrangements
The EEV results for covered business incorporate annuities established in the PAC non‑profit sub‑fund from vesting pension policies in 
SAIF (which is not covered business). The EEV results also incorporate the effect of the reinsurance arrangement of non‑profit immediate 
pension annuity liabilities of SAIF to the PAC non‑profit sub‑fund.

(b) Accounting presentation
(i) Analysis of post-tax profit
To the extent applicable, the presentation of the EEV post‑tax profit for the year is consistent in the classification between operating 
and non‑operating results with the basis that the Group applies for the analysis of IFRS basis results. Operating results reflect underlying 
results including longer‑term investment returns (which are determined as described in note 14(b)(ii)) and incorporate the following:

 — New business contribution, as defined in note 14(a)(ii);
 — Unwind of discount on the value of in‑force business and other expected returns, as described in note 14(b)(iii);
 — The impact of routine changes of estimates relating to operating assumptions, as described in note 14(b)(iv); and 
 — Operating experience variances, as described in note 14(b)(v). 

Non‑operating results comprise the recurrent items of:

 — Short‑term fluctuations in investment returns; 
 — The mark to market value movements on core structural borrowings; and
 — The effect of changes in economic assumptions.

In addition, non‑operating results include the effect of the disposal of businesses (see note 17) and in 2017, the impact of US tax reform 
(see note 7).

Total profit attributable to shareholders and basic earnings per share include these items, together with actual investment returns. 

The Group believes that operating profit, as adjusted for these items, better reflects underlying performance.

(ii) Investment returns included in operating profit
For the investment element of the assets covering the net worth of long‑term insurance business, investment returns are recognised in 
operating results at the expected long‑term rate of return. These expected returns are calculated by reference to the asset mix of the 
portfolio. For the purpose of calculating the longer‑term investment return to be included in the operating result of the PAC with‑profits 
fund of M&G Prudential, where assets backing the liabilities and unallocated surplus are subject to market volatility, asset values at the 
beginning of the reporting period are adjusted to remove the effects of short‑term market movements as explained in note 14(b)(iii).

For the purpose of determining the long‑term returns for debt securities of US operations for fixed annuity and other general account 
business, a risk margin reserve charge is included which reflects the expected long‑term rate of default based on the credit quality of the 
portfolio. For Jackson, interest‑related realised gains and losses are amortised to the operating results over the maturity period of the sold 
bonds and for equity‑related investments, a long‑term rate of return is assumed, which reflects the aggregation of end‑of‑period risk‑free 
rates and equity risk premium. For US variable annuity separate account business, operating profit includes the unwind of discount on 
the opening value of in‑force business adjusted to reflect end‑of‑period projected rates of return with the excess or deficit of the actual 
return recognised within non‑operating profit, together with related hedging activity.

For UK annuity business, rebalancing of the asset portfolio backing the liabilities to policyholders may, from time to time, take place to 
align it more closely with the internal benchmark of credit quality that management applies. Such rebalancing will result in a change in the 
projected yield on the asset portfolio and the allowance for default risk. The net effect of these changes is included in the operating result 
for the year. 

(iii) Unwind of discount and other expected returns
The Group’s methodology in determining the unwind of discount and other expected returns is by reference to:

 — The value of in‑force business at the beginning of the year (adjusted for the effect of current year economic and operating assumption 

changes); and

 — Required capital and surplus assets.

In applying this general approach, the unwind of discount included in operating profit for M&G Prudential is described below.

352  Prudential plc    Annual Report 2017 

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M&G Prudential
The unwind is determined by reference to an implied single risk discount rate. The EEV risk‑free rate is based on a yield curve (as set out 
in note 14(a)(viii)), which is used to derive a single implied discount rate which, if this rate had been used, would reproduce the same 
embedded value as that calculated by reference to the yield curve. The difference between the operating profit determined using the 
single implied discount rate and that derived using the yield curve is included within non‑operating profit.

For with‑profits business, the opening value of in‑force is adjusted for the effect of short‑term investment volatility due to market 
movements (ie smoothed). In the summary statement of financial position and for total profit reporting, asset values and investment 
returns are not smoothed. At 31 December 2017 the shareholders’ interest in the smoothed surplus assets used for this purpose only 
were £57 million lower (31 December 2016: £77 million lower) than the surplus assets carried in the statement of financial position.

(iv) Effect of changes in operating assumptions
Operating profit includes the effect of changes to non‑economic assumptions on the value of in‑force at the end of the year. For 
presentational purposes the effect of changes is delineated to show the effect on the opening value of in‑force as operating assumption 
changes, with the experience variances subsequently being determined by reference to the end‑of‑year assumptions (see note 14(b)(v)).

(v) Operating experience variances
Operating profit includes the effect of experience variances on non‑economic assumptions, such as persistency, mortality and morbidity, 
expenses and other factors, which are calculated with reference to the end‑of‑year assumptions. 

(vi) Effect of changes in economic assumptions
Movements in the value of in‑force business at the beginning of the year caused by changes in economic assumptions, net of the related 
change in the time value of cost of options and guarantees, are recorded in non‑operating results. For M&G Prudential, the embedded 
value incorporates Solvency II transitional measures, which are recalculated using management’s estimate of the impact of operating 
and market conditions at the valuation date. The effect of changes in economic assumptions is after allowing for this recalculation.

15 Assumptions

Principal economic assumptions
The EEV basis results for the Group’s operations have been determined using economic assumptions where the long‑term expected 
rates of return on investments and risk discount rates are set by reference to year‑end risk‑free rates of return (defined below for each of 
the Group’s insurance operations). Expected returns on equity and property asset classes and corporate bonds are derived by adding a 
risk premium, based on the Group’s long‑term view, to the risk‑free rate.

The total profit that emerges over the lifetime of an individual contract as calculated using the embedded value basis is the same over 

time as that calculated under the IFRS basis. Since the embedded value basis reflects discounted future cash flows, under this 
methodology the profit emergence is advanced, thus more closely aligning the timing of the recognition of profit with the efforts and risks 
of current management actions, particularly with regard to business sold during the year.

(i) Asia notes (b)(c)
The risk‑free rates of return for Asia are defined as 10‑year government bond yields at the end of the year. 

In order to reflect Prudential’s most recent assessment of the growth prospects of the region compared to other developed markets 
and the historically strong relationship between long‑term economic growth and long‑term equity returns, in a number of Asia business 
units, equity risk premiums were increased during 2017 by between 25 basis points and 75 basis points from those applied at 2016. The 
related expected return on equity and risk discount rates have also been increased by equivalent amounts. In addition, for a few Asia 
business units, expected long‑term inflation assumptions were revised during 2017 to better reflect central bank inflation targets and to 
align with the currency of the underlying exposures.

China
Hong Kong notes (b)(d)
Indonesia
Malaysia note (d)
Philippines
Singapore note (d)
Taiwan
Thailand
Vietnam
Total weighted risk discount rate note (a)

Risk discount rate  %

New business

In-force business

10-year government 
bond yield  %

Expected long-term 
Inflation  %

31 Dec
2017

31 Dec
2016

31 Dec
2017

31 Dec
2016

31 Dec
2017

31 Dec
2016

31 Dec
2017

31 Dec
2016

9.7
4.1
10.6
6.4
12.7
3.5
4.3
9.8
12.6
5.3

9.6
3.9
12.0
6.8
11.6
4.2
4.0
9.4
13.0
5.3

9.7
4.1
10.6
6.5
12.7
4.4
3.9
9.8
12.6
5.7

9.6
3.9
12.0
6.9
11.6
5.0
4.0
9.4
13.0
6.1

3.9
2.4
6.4
3.9
5.2
2.0
0.9
2.3
5.1

3.1
2.5
8.1
4.3
4.8
2.5
1.2
2.7
6.3

3.0
2.5
4.5
2.5
4.0
2.0
1.5
3.0
5.5

2.5
2.3
5.0
2.5
4.0
2.0
1.0
3.0
5.5

www.prudential.co.uk 

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15 Assumptions continued

Principal economic assumptions continued
Notes
(a) 

The weighted risk discount rates for Asia operations shown above have been determined by weighting each market’s risk discount rates by reference to the post‑tax EEV basis new 
business contribution and the closing value of in‑force business. The changes in the risk discount rates for individual Asia business units reflect:
– the movements in 10‑year government bond yields;
– changes in product mix; and
– the effect of changes in the economic basis (see note 14(a)(viii) and above).
For Hong Kong the assumptions shown are for US dollar denominated business. For other business units, the assumptions are for local currency denominated business. 
Equity risk premiums in Asia range from 4.0 per cent to 9.4 per cent (2016: from 3.5 per cent to 8.7 per cent).
The mean equity return assumptions for the most significant equity holdings of the Asia operations are:

(b) 
(c) 
(d) 

Hong Kong 
Malaysia
Singapore

(ii) US
The risk‑free rates of return for the US are defined as 10‑year treasury bond yield at the end of the year.

Assumed new business spread margins:*

Fixed annuity business:†

January to June issues 
July to December issues
Fixed index annuity business:
January to June issues 
July to December issues

Institutional business

Allowance for long‑term defaults included in projected spread note 14(a)(viii)
Risk discount rate:

Variable annuity:

Risk discount rate
Additional allowance for credit risk included in risk discount rate note 14(a)(viii)

Non‑variable annuity:
Risk discount rate
Additional allowance for credit risk included in risk discount rate note 14(a)(viii)

Weighted average total:

New business
In‑force business
US 10‑year treasury bond yield
Pre‑tax expected long‑term nominal rate of return for US equities
Expected long‑term rate of inflation
Equity risk premium
S&P equity return volatility note (v)

31 Dec 2017  % 31 Dec 2016  %

6.4
10.4
8.5

6.5
10.2
8.5

31 Dec 2017  % 31 Dec 2016  %

1.50
1.25

1.75
1.50
0.50
0.19

6.8
0.2

4.1
1.0

6.7
6.5
2.4
6.4
3.0
4.0
18.0

1.25
1.25

1.50
1.50
0.50
0.21

6.9
0.2

4.1
1.0

6.8
6.5
2.5
6.5
3.0
4.0
18.0

* Including the proportion of variable annuity business invested in the general account and fixed index annuity business, the assumed spread margin grades up linearly by 25 basis points to 

a long‑term assumption over five years.

† Including the proportion of variable annuity business invested in the general account.

354  Prudential plc    Annual Report 2017 

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(iii) UK and Europe
The risk‑free rate is based on the full term structure of interest rates, ie a yield curve, which is used to determine the embedded value at 
the end of the reporting period. These yield curves are used to derive pre‑tax expected long‑term nominal rates of investment return and 
risk discount rates. For the purpose of determining the unwind of discount in the analysis of operating profit, these yield curves are used 
to derive a single implied risk discount rate, as explained in note 14(a)(viii).

This single implied risk discount rate is shown, along with the 15‑year nominal rate of investment return and 15‑year rate of inflation 

based on the yield curve.

Shareholder-backed annuity in-force business: note (a)
Risk discount rate
Pre‑tax expected 15‑year nominal rates of investment return note (c)
With-profits and other business:
Risk discount rate: note (b)
New business
In‑force business

Pre‑tax expected 15‑year nominal rates of investment return: note (c)

Overseas equities
Property
15‑year gilt yield
Corporate bonds

Expected 15‑year rate of inflation
Equity risk premium

31 Dec 2017  % 31 Dec 2016  %

4.0
2.6

4.7
4.8

4.5
2.8

4.7
4.9

6.2 to 10.1
4.4
1.6
3.4
3.5
4.0

6.2 to 9.4
4.5
1.7
3.5
3.6
4.0

Notes
(a) 
(b) 

(c) 

For shareholder‑backed annuity business, the movements in the pre‑tax long‑term nominal rates of return and risk discount rates reflect the effect of changes in asset yields.
The risk discount rates for with‑profits and other business shown above represents a weighted average total of the rates applied to determine the present value of future cash flows, 
including a portion of future with‑profits business shareholders’ transfers recognised in net worth.
The table below shows the pattern of the UK risk‑free Solvency II spot yield curve at the end of both years:

31 Dec 2017

31 Dec 2016

1 year

0.6%

0.4%

5 year

10 year

15 year

20 year

0.9%

0.7%

1.2%

1.1%

1.3%

1.3%

1.4%

1.3%

Stochastic assumptions
Details are given below of the key characteristics of the models used to determine the time value of the financial options and guarantees 
as referred to in note 14(a)(iv).

(iv) Asia
 — The stochastic cost of guarantees is primarily of significance for the Hong Kong, Malaysia, Singapore and Taiwan operations;
 — The principal asset classes are government and corporate bonds;
 — The asset return models are similar to the models as described for M&G Prudential below; and
 — The volatility of equity returns ranges from 18 per cent to 35 per cent, and the volatility of government bond yields ranges from 
1.1 per cent to 2.0 per cent (2016: from 0.9 per cent to 2.3 per cent) following a number of modelling changes at full year 2017 in 
respect of future bond returns.

(v) US (Jackson)
 — Interest rates and equity returns are projected using a log‑normal generator reflecting historical market data;
 — Corporate bond returns are based on treasury yields plus a spread that reflects current market conditions; and
 — The volatility of equity returns ranges from 18 per cent to 27 per cent for both years, and the standard deviation of interest rates 

ranges from 2.5 per cent to 2.8 per cent (2016: from 2.3 per cent to 2.6 per cent). 

(vi) UK and Europe (M&G Prudential)
 — Interest rates are projected using a stochastic interest rate model calibrated to the current market yields;
 — Equity returns are assumed to follow a log‑normal distribution;
 — The corporate bond return is calculated based on a risk‑free return plus a mean‑reverting spread;
 — Property returns are also modelled on a risk‑free return plus a risk premium with a stochastic process reflecting total property returns; 

and

 — The standard deviation of equities and property ranges from 14 per cent to 20 per cent (2016: from 15 per cent to 20 per cent).

www.prudential.co.uk 

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Notes on the EEV basis results continued

15 Assumptions continued

Operating assumptions
(vii) Best estimate assumptions
Best estimate assumptions are used for the cash flow projections, where best estimate is defined as the mean of the distribution of future 
possible outcomes. The assumptions are reviewed actively and changes are made when evidence exists that material changes in future 
experience are reasonably certain.

Assumptions required in the calculation of the value of options and guarantees, for example relating to volatilities and correlations, or 
dynamic algorithms linking liabilities to assets, have been set equal to the best estimates and, wherever material and practical, reflect any 
dynamic relationships between the assumptions and the stochastic variables. 

Demographic assumptions
Persistency, mortality and morbidity assumptions are based on an analysis of recent experience, but also reflect expected future 
experience. Where relevant, when calculating the time value of financial options and guarantees, policyholder withdrawal rates vary 
in line with the emerging investment conditions according to management’s expectations.

Expense assumptions
Expense levels, including those of service companies that support the Group’s long‑term business operations, are based on internal 
expense analysis and are appropriately allocated to acquisition of new business and renewal of in‑force business. Exceptional expenses 
are identified and reported separately. For mature business, it is Prudential’s policy not to take credit for future cost reduction 
programmes until the actions to achieve the savings have been delivered. Expense overruns are reported where these are expected 
to be short‑lived, including businesses that are growing rapidly or are sub‑scale.

For Asia operations, the expenses comprise costs borne directly and recharged costs from the Asia Regional Head Office that are 
attributable to covered business. The assumed future expenses for these operations also include projections of these future recharges. 
Development expenses are charged as incurred.

Corporate expenditure, which is included in other income and expenditure, comprises:

 — Expenditure for Group Head Office, to the extent not allocated to the PAC with‑profits funds, together with restructuring costs; and
 — Expenditure of the Asia Regional Head Office that is not allocated to the covered business or asset management operations which is 

charged as incurred. These costs are primarily for corporate related activities and are included within corporate expenditure. 

(viii) Tax rates
The assumed long‑term effective tax rates for operations reflect the incidence of taxable profits and losses in the projected cash flows 
as explained in note 14(a)(x).

The local statutory corporate tax rates applicable for the most significant operations for 2016 and 2017 are as follows:

Statutory corporate tax rates

%

Asia operations:
Hong Kong
Indonesia
Malaysia 
Singapore
US operations*
UK operations

16.5 per cent on 5 per cent of premium income
25.0
24.0
17.0
2016 and 2017: 35.0; from 1 January 2018: 21.0
2016: 20.0; from 1 April 2017: 19.0; from 1 April 2020: 17.0 

* The US tax reform changes included a reduction in the corporate income tax rate from 35 per cent to 21 per cent effective from 1 January 2018 (see note 7).

356  Prudential plc    Annual Report 2017 

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16 Insurance new business premiums note (i)

Asia
US
UK and Europe

Group total

Asia
Cambodia
Hong Kong
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam

SE Asia operations including Hong Kong
China note (ii)
Taiwan
India note (iii)

Total

US
Variable annuities 
Elite Access (variable annuity)
Fixed annuities
Fixed index annuities
Wholesale

Total

UK and Europe
Bonds
Corporate pensions
Individual pensions
Income drawdown
Other products

Total

Single premiums

Regular premiums

Annual premium
equivalents (APE)
note 14(a)(ii)

 Present value of new 
business premiums 
(PVNBP)
note 14(a)(ii)

2017  £m

2016  £m

2017  £m

2016  £m

2017  £m

2016  £m

2017  £m

2016  £m

2,299
16,622
13,044

2,397
15,608
9,836

31,965

27,841

–
582
288
73
62
859
139
8

2,011
179
46
63

2,299

–
1,140
236
110
91
523
80
6

2,186
124
36
51

2,397

11,536
2,013
454
295
2,324

10,653
2,056
555
508
1,836

16,622

15,608

3,509
103
5,747
2,218
1,467

13,044

3,834
110
2,532
1,649
1,711

9,836

3,575
–
187

3,762

16
1,667
268
271
71
361
70
133

2,857
276
208
234

3,575

–
–
–
–
–

–

–
130
32
–
25

187

3,359
–
177

3,536

14
1,798
255
233
61
299
81
115

2,856
187
146
170

3,359

–
–
–
–
–

–

–
121
35
–
21

177

3,805
1,662
1,491

6,958

16
1,725
297
278
77
447
84
134

3,058
294
213
240

3,805

1,154
201
45
30
232

1,662

351
140
607
222
171

3,599
1,561
1,160

6,320

14
1,912
279
244
70
351
89
116

3,075
199
150
175

3,599

1,065
206
55
51
184

1,561

384
132
289
165
190

20,405
16,622
13,784

19,271
15,608
10,513

50,811

45,392

70
10,027
1,183
1,398
287
3,463
421
659

17,508
1,299
634
964

66
10,930
1,048
1,352
278
2,627
404
519

17,224
880
499
668

20,405

19,271

11,536
2,013
454
295
2,324

10,653
2,056
555
508
1,836

16,622

15,608

3,510
533
5,897
2,218
1,626

3,835
479
2,681
1,649
1,869

1,491

1,160

13,784

10,513

Group total

31,965

27,841

3,762

3,536

6,958

6,320

50,811

45,392

Notes
(i)  

The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting period that have the potential to generate profits for 
shareholders. The amounts shown are not, and not intended to be, reflective of premium income recorded in the IFRS income statement. A reconciliation of APE and gross earned 
premiums on an IFRS basis is provided in note II(l) within the unaudited financial information.

(ii)  New business in China is included at Prudential’s 50 per cent interest in the China life operation.
(iii)  New business in India is included at Prudential’s 26 per cent interest in the India life operation.

www.prudential.co.uk 

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Notes on the EEV basis results continued

17 Disposal of businesses

On 18 May 2017, the Group announced it had completed the sale of its life insurance subsidiary in Korea, PCA Life Insurance, to 
Mirae Asset Life Insurance for KRW 170 billion (£117 million at 17 May 2017 closing exchange rate) following regulatory approval. 
The proceeds, net of £(9) million of related expenses, were £108 million. Upon disposal, £76 million of required capital was released 
and a corresponding increase in free surplus was recognised. There were no other impacts on the 2017 results.

On 15 August 2017, the Group through its subsidiary National Planning Holdings, Inc. (NPH) sold its US independent broker‑dealer 

network to LPL Financial LLC. The initial consideration received was £252 million (US$325 million) resulting in a post‑tax profit on 
disposal of £80 million (US$103 million) after costs and net losses that have been incurred in the year.

18 Post balance sheet events

Intention to demerge the Group’s UK businesses 
In March 2018, the Group announced its intention to demerge its UK & Europe business (‘M&G Prudential’) from Prudential plc, resulting 
in two separately‑listed companies. In preparation for the UK demerger process, Prudential plc intends to transfer the legal ownership of 
its Hong Kong insurance subsidiaries from The Prudential Assurance Company Limited (M&G Prudential’s UK regulated insurance 
entity) to Prudential Corporation Asia Limited, which is expected to complete by the end of 2019. 

Sale of £12.0 billion* UK annuity portfolio
In March 2018, M&G Prudential also announced the sale of £12.0 billion* of its shareholder annuity portfolio to Rothesay Life. Under the 
terms of the agreement, M&G Prudential has reinsured £12.0 billion* of liabilities to Rothesay Life, which is expected to be followed by a 
Part VII transfer of the portfolio by the end of 2019. Further details are set out in the CFO report.

* Relates to £12.0 billion of IFRS shareholder annuity liabilities, valued as at 31 December 2017.

358  Prudential plc    Annual Report 2017 

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Statement of Directors’ responsibilities in respect of the European 
Embedded Value (EEV) basis supplementary information

The Directors have chosen to prepare supplementary information in accordance with the 
European Embedded Value Principles dated April 2016 by the European Insurance CFO 
Forum (‘the EEV Principles’) using the methodology and assumptions set out in the Notes 
on the EEV basis results.

When compliance with the EEV Principles 
is stated, those principles require the 
Directors to prepare supplementary 
information in accordance with the 
Embedded Value Methodology (EVM) 
contained in the EEV Principles and to 
disclose and explain any non‑compliance 
with the EEV guidance included in the 
EEV Principles.

In preparing the EEV supplementary 
information, the Directors have:

 — Prepared the supplementary information 
in accordance with the EEV Principles; 

 — Identified and described the business 

covered by the EVM;

 — Applied the EVM consistently to the 

covered business;

 — Determined assumptions on a realistic 

basis, having regard to past, current and 
expected future experience and to any 
relevant external data, and then applied 
them consistently;

 — Made estimates that are reasonable and 

consistent; and

 — Described the basis on which business 
that is not covered business has been 
included in the supplementary 
information, including any material 
departures from the accounting 
framework applicable to the Group’s 
financial statements.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  359

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIndependent auditor’s report to Prudential plc on the European 
Embedded Value (EEV) basis supplementary information

The purpose of this report and 
restrictions on its use by persons 
other than the Company 
This report is made solely to the Company 
in accordance with the terms of our 
engagement. Our audit work has been 
undertaken so that we might state to the 
Company those matters we have been 
engaged to state in this report and for no 
other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company for our audit work, for this 
report, or for the opinions we have formed.

Philip Smart
for and on behalf of KPMG LLP 
Chartered Accountants 
London

14 March 2018

Opinions and conclusions arising 
from our audit
Our opinion on the EEV basis 
supplementary information is 
unmodified
We have audited the EEV basis 
supplementary information of 
Prudential plc (the Company) for the 
year ended 31 December 2017 set out in 
the EEV basis results and Notes on the EEV 
basis results pages. The EEV basis 
supplementary information should be read 
in conjunction with the Group financial 
statements.

In our opinion, the EEV basis 
supplementary information of the 
Company for the year ended 31 December 
2017 has been properly prepared, in all 
material respects, in accordance with the 
European Embedded Value Principles 
dated April 2016 by the European 
Insurance CFO Forum (‘the EEV Principles’) 
using the methodology and assumptions 
set out in the Notes on the EEV basis 
results.

This report is made solely to the Company 
in accordance with the terms of our 
engagement. Our audit work has been 
undertaken so that we might state to the 
Company those matters we have been 
engaged to state in this report and for no 
other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company for our audit work, for this 
report, or for the opinions we have formed.

Respective responsibilities of 
directors and auditor
As explained more fully in the Directors’ 
responsibilities statement set out on page 
359, the directors have accepted 
responsibility for the preparation of the 
supplementary information on the EEV 
basis in accordance with the EEV 
Principles. 

Our responsibility is to audit, and express 
an opinion on, the supplementary 
information in accordance with the terms of 
our engagement and in accordance with 
International Standards on Auditing (UK 
and Ireland). Those standards require us to 
comply with the Auditing Practices Board’s 
Ethical Standards for Auditors.

Scope of an audit of financial 
statements performed in 
accordance with ISAs (UK 
and Ireland)
A description of the scope of an audit of 
financial statements is provided on our 
website at www.kpmg.com/uk/
auditscopeukco2014a. This report is made 
subject to important explanations 
regarding our responsibilities, as published 
on that website, which are incorporated 
into this report as if set out in full and 
should be read to provide an 
understanding of the purpose of this 
report, the work we have undertaken and 
the basis of our opinions.

360  Prudential plc    Annual Report 2017 

www.prudential.co.uk

07

Additional 
information

Index to the additional unaudited financial information
Risk factors
Glossary
Shareholder information
How to contact us

Page

362
391
398
402
406

www.prudential.co.uk 

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01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIndex to the additional unaudited financial information

I
a

b

c

d

IFRS profit and loss information
Analysis of long‑term insurance business pre‑tax 
IFRS operating profit based on longer‑term investment 
returns by driver
Asia operations – analysis of IFRS operating profit by 
business unit
Analysis of asset management operating profit based on 
longer‑term investment returns
Contribution to UK life financial metrics from specific 
management actions undertaken to position the balance 
sheet more efficiently under the Solvency II regime

II Other information
a
b
c
d
e
f
g

Holding company cash flow
Funds under management
Return on IFRS shareholders’ funds
IFRS gearing ratio
IFRS shareholders’ funds per share
Solvency II capital position at 31 December 2017
Reconciliation of expected transfer of value of in‑force 
business (VIF) and required capital to free surplus
Foreign currency source of key metrics
Option schemes
Selected historical financial information of Prudential
Reconciliation between IFRS and EEV shareholders’ funds
Reconciliation of APE new business sales to earned 
premiums

h
i
j
k
l

m Calculation of return on embedded value
n

Calculation of EEV shareholders’ funds per share

Page

363

370

371

372

373
374
375
375
375
376
380

384
385
387
389
389

390
390

362  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information

I: IFRS profit and loss information

I(a) Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term investment 
returns by driver
This schedule classifies the Group’s pre‑tax operating earnings from long‑term insurance operations into the underlying drivers of those 
profits, using the following categories:

 — Spread income represents the difference between net investment income (or premium income in the case of the UK annuities new 
business) and amounts credited to certain policyholder accounts. It excludes the operating investment return on shareholder net 
assets, which has been separately disclosed as expected return on shareholder assets.

 — Fee income represents profits driven by net investment performance, being asset management fees that vary with the size of the 

underlying policyholder funds net of investment management expenses.

 — With-profits business represents the gross of tax shareholders’ transfer from the with‑profits fund for the year.
 — Insurance margin primarily represents profits derived from the insurance risks of mortality and morbidity.
 — Margin on revenues primarily represents amounts deducted from premiums to cover acquisition costs and administration expenses.
 — Acquisition costs and administration expenses represent expenses incurred in the year attributable to shareholders. It excludes 
items such as restructuring costs and Solvency II costs which are not included in the segment profit for insurance, as well as items that 
are more appropriately included in other sources of earnings lines (eg investment expenses are netted against investment income as 
part of spread income or fee income as appropriate). 

 — DAC adjustments comprise DAC amortisation for the year, excluding amounts related to short‑term fluctuations in investment 

returns, net of costs deferred in respect of new business.

Analysis of pre-tax IFRS operating profit by source and margin analysis of Group long-term insurance business
The following analysis expresses certain of the Group’s sources of operating profit as a margin of policyholder liabilities or other relevant 
drivers. Details on the calculation of the Group’s average policyholder liability balances are given in note (iv) at the end of this section. 

Spread income
Fee income 
With‑profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses 
DAC adjustments note (v)

Expected return on shareholder assets

Longevity reinsurance and other management 

actions to improve solvency

Changes in longevity assumption basis
Provision for review of past annuity sales

Long‑term business operating profit based on 

Average
liability
note (iv)

88,908
166,839
136,474

Total
bps
note (ii)

125
156
25

6,958
261,114

(35)%
(88)

Asia

220
199
59
1,310
2,097

(1,489)
(959)
241
121

1,799

US 

751
2,343
–
906
–

(876)
(1,174)
260
4

2,214

2017  £m

UK and
Europe

137
61
288
55
189

(68)
(164)
4
104

606

276
204
(225)

Total

1,108
2,603
347
2,271
2,286

(2,433)
(2,297)
505
229

4,619

276
204
(225)

longer‑term investment returns

1,799

2,214

861

4,874

See notes at the end of this section.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  363

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
I: IFRS profit and loss information continued

I(a) Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term investment 
returns by driver continued

Spread income
Fee income 
With‑profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses 
DAC adjustments note (v)

Expected return on shareholder assets

Longevity reinsurance and other management 

actions to improve solvency

Provision for review of past annuity sales

Long‑term business operating profit based on 

longer‑term investment returns 

See notes at the end of this section.

Spread income
Fee income 
With‑profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses 
DAC adjustments note (v)

Expected return on shareholder assets

Longevity reinsurance and other management 

actions to improve solvency

Provision for review of past annuity sales

Long‑term business operating profit based on 

longer‑term investment returns 

See notes at the end of this section.

Average
liability
note (iv)

83,054
139,451
118,334

Total
bps
note(ii)

141
156
27

6,320
229,477

(36)%
(85)

Average
liability
note (iv)

85,266
145,826
119,170

Total
bps
note (ii)

142
156
27

6,574
238,392

(36)%
(85)

2016 AER  £m

Asia 

US 

UK and
Europe

192
174
48
1,040
1,919

(1,285)
(832)
148
99

1,503

802
1,942
–
888
–

(877)
(959)
244
12

2,052

177
59
269
63
207

(89)
(152)
(2)
110

642

332
(175)

Total

1,171
2,175
317
1,991
2,126

(2,251)
(1,943)
390
221

4,197

332
(175)

1,503

2,052

799

4,354

2016 CER  £m
note (iii) 

Asia 

US 

UK and
Europe

201
181
50
1,087
2,004

(1,343)
(866)
153
104

1,571

837
2,040
–
933
–

(921)
(1,007)
260
13

2,155

177
59
269
63
207

(89)
(152)
(2)
110

642

332
(175)

Total

1,215
2,280
319
2,083
2,211

(2,353)
(2,025)
411
227

4,368

332
(175)

1,571

2,155

799

4,525

364  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continuedMargin analysis of long-term insurance business – Asia

Long-term business

Spread income
Fee income 
With‑profits
Insurance margin
Margin on revenues
Expenses:

2017

Average
liability
note (iv)
£m 

16,359
18,767
30,115

Margin
note (ii)
bps 

134
106
20

Profit

£m 

220
199
59
1,310
2,097

Acquisition costs note (i)
Administration expenses
DAC adjustments note (v)

Expected return on shareholder assets

(1,489)

3,805
(959) 35,126
241
121

(39)%

(273)

Operating profit based on longer‑term 

investment return

1,799

See notes at the end of this section.

Analysis of Asia operating profit drivers:

Asia

2016 AER

Average
liability
note (iv)
£m 

13,299
15,643
22,823

Margin
note (ii)
bps 

144
111
21

3,599
28,942

(36)%
(287)

Profit

£m 

192
174
48
1,040
1,919

(1,285)
(832)
148
99

1,503

2016 CER
note (iii)

Average
liability
note (iv)
£m 

13,980
16,475
23,659

Margin
note (ii)
bps 

144
110
21

3,773
30,455

(36)%
(284)

Profit

£m 

201
181
50
1,087
2,004

(1,343)
(866)
153
104

1,571

 — Spread income has increased on a constant exchange rate basis by 9 per cent (AER: 15 per cent) to £220 million in 2017, 

predominantly reflecting the growth of the Asia non‑linked policyholder liabilities.

 — Fee income has increased by 10 per cent at constant exchange rates (AER: 14 per cent) to £199 million in 2017, broadly in line with 

the increase in movement in average unit‑linked liabilities.

 — Insurance margin has increased by 21 per cent to £1,310 million in 2017 on a constant exchange rate basis (AER: 26 per cent),  

primarily reflecting the continued growth of the in‑force book, which contains a relatively high proportion of risk‑based products.
 — Margin on revenues has increased by £93 million on a constant exchange rate basis from £2,004 million in 2016 to £2,097 million in 

2017, primarily reflecting growth of the in‑force book and higher regular premium income recognised in the year.

 — Acquisition costs have increased by 11 per cent at constant exchange rates (AER: 16 per cent) to £1,489 million, compared to the 

1 per cent increase in APE sales, resulting in an increase in the acquisition costs ratio. The analysis above uses shareholder acquisition 
costs as a proportion of total APE. If with‑profits sales were excluded from the denominator the acquisition cost ratio would become 
66 per cent (2016: 70 per cent at CER), the decrease being the result of product and country mix.

 — Administration expenses including renewal commissions have increased by 11 per cent at a constant exchange rate basis (AER: 

15 per cent increase) in 2017 as the business continues to expand. On a constant exchange rate basis, the administration expense ratio 
has decreased from 284 basis points in 2016 to 273 basis points in 2017, the result of changes in country and product mix.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  365

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationI: IFRS profit and loss information continued

I(a) Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term investment 
returns by driver continued
Margin analysis of long-term insurance business – US

2017

Average
liability
note (iv)
£m 

Profit

£m 

751

38,918
2,343 125,440

906

Margin
note (ii)
bps 

193
187

(876)

1,662
(1,174) 169,725

(53)%
(69)

260
4

2,214

US

2016 AER

Average
liability
note (iv)
£m 

Profit

£m 

802

37,044
1,942 102,027

888

(877)
1,561
(959) 146,043
244
12

2,052

2016 CER
note (iii)

Average
liability
note (iv)
£m 

Profit

£m 

837

38,575
2,040 107,570

933

Margin
note (ii)
bps 

217
190

Margin
note (ii)
bps 

217
190

(56)%
(66)

(921)

1,641
(1,007) 153,445

(56)%
(66)

260
13

2,155

Long-term business

Spread income
Fee income
Insurance margin
Expenses

Acquisition costs note (i)
Administration expenses
DAC adjustments

Expected return on shareholder assets

Operating profit based on longer‑term 

investment returns

See notes at the end of this section.

Analysis of US operating profit drivers: 

 — Spread income has decreased by 10 per cent at constant exchange rates (AER: decreased by 6 per cent) to £751 million during 2017. 

The reported spread margin decreased to 193 basis points from 217 basis points in 2016, due to lower yields in the investment 
portfolio. Spread income benefited from swap transactions previously entered into so that asset and liability duration can be more 
closely matched. Excluding this effect, the spread margin would have been 144 basis points (2016 CER: 152 basis points and AER: 
153 basis points).

 — Fee income has increased by 15 per cent at constant exchange rates (AER: increased by 21 per cent) to £2,343 million during 2017, 
primarily due to higher average separate account balances due to positive net flows from variable annuity business and market 
appreciation during the year.   

 — Insurance margin represents operating profits from insurance risks, including variable annuity guarantees and other sundry items. 

Insurance margin decreased to £906 million in 2017 from £933 million in 2016 on a constant exchange rate basis, with higher income 
from the variable annuity guarantees being more than offset by a decline in the contribution from the closed books of business.  
 — Acquisition costs, which are commissions and expenses incurred to acquire new business, including those that are not deferrable, 

have decreased by 5 per cent at a constant exchange rate basis, largely due to the continued increase in producers selecting 
asset‑based commissions, which are paid upon policy anniversary dates and are treated as an administration expense in this analysis, 
rather than front end commissions.   

 — Administration expenses increased to £1,174 million during 2017, compared to £1,007 million for 2016 at a constant exchange rate 

(AER: £959 million), primarily as a result of higher asset based commissions. Excluding these asset‑based commissions, the resulting 
administration expense ratio was relatively flat at 35 basis points (2016: 34 basis points at CER and AER). 

366  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continuedTotal operating 
profit before 
acquisition 
costs and DAC 
adjustments
Less new business 

strain

Other DAC 

adjustments 
– amortisation 
of previously 
deferred 
acquisition 
costs:
Normal
(Accelerated)/ 
Decelerated 

Analysis of pre-tax operating profit before and after acquisition costs and DAC adjustments

2017  £m

Acquisition costs

2016 AER  £m

Acquisition costs

2016 CER  £m
note (iii)

Acquisition costs

Other
operating
 profits

Incurred Deferred

Total 

Other
operating
 profits

Incurred Deferred

Total 

Other
operating
 profits

Incurred Deferred

Total 

2,830

2,830

2,685

2,685

2,816

2,816

(876)

663

(213)

(877)

678

(199)

(921)

716

(205)

Total

2,830

(876)

260

2,214

2,685

(877)

(489)

(489)

86

86

(527)

(527)

93

244

93

2,052

2,816

(921)

(554)

(554)

98

260

98

2,155

Analysis of operating profit based on longer-term investment returns for US operations by product

Spread business note (a)
Fee business note (b)
Life and other business note (c)

Total insurance operations

US asset management and broker‑dealer

Total US operations

2017  £m

2016  £m

%

317
1,788
109

2,214

10

2,224

AER

323
1,523
206

2,052

(4)

2,048

CER

339
1,601
216

2,156

(4)

2,152

2017
vs 
2016
AER

(2)%
17%
(47)%

8%

350%

9%

2017
 vs 
2016
CER

(6)%
12%
(50)%

3%

350%

3%

The analysis of operating profit based on longer‑term investment returns for US operations by product represents the net profit 
generated by each line of business after allocation of costs. Broadly:

a)  Spread business is the net operating profit for fixed annuity, fixed indexed annuity and guaranteed investment contracts and 

largely comprises spread income less costs. 

b)  Fee business represents profits from variable annuity products. As well as fee income, revenue for this product line includes 

spread income from investments directed to the general account and other variable annuity fees included in insurance margin.

c)  Life and other business includes the profits from the REALIC business and other closed life books. Revenue allocated to this 
product line includes spread income and premiums and policy charges for life protection, which are included in insurance margin after 
claim costs. Insurance margin forms the vast majority of revenue.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  367

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationI: IFRS profit and loss information continued

I(a) Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term investment 
returns by driver continued
Margin analysis of long-term insurance business – UK and Europe

Long-term business

Spread income
Fee income
With‑profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses
DAC adjustments

Expected return on shareholder assets

Longevity reinsurance and other management 

actions to improve solvency

Changes in longevity assumption basis
Provision for review of past annuity sales

Operating profit based on longer‑term 

investment returns

See notes at the end of this section.

Profit
£m 

137
61
288
55
189

(68)
(164)
4
104

606

276
204
(225)

861

UK and Europe

2017

Average  
liability 
note (iv)
£m 

33,631
22,632
106,359

Margin 
note (ii)
bps 

41
27
27

1,491
56,263

(5)%

(29)

2016

Average  
liability 
note (iv)
£m 

32,711
21,781
95,511

Margin 
note (ii)
bps 

54
27
28

1,160
54,492

(8)%
(28)

Profit
£m 

177
59
269
63
207

(89)
(152)
(2)
110

642

332
–
(175)

799

368  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continued 
 
Analysis of UK and Europe operating profit drivers: 

 — Spread income reduced from £177 million in 2016 to £137 million in 2017, mainly due to lower annuity sales. Spread income has two 

components: 
 – A contribution from new annuity business which was lower at £9 million in 2017 compared to £41 million in 2016, reflecting our 

effective withdrawal from this market.

 – A contribution from in‑force annuity and other business, which was broadly in line with last year at £128 million (2016: £136 million), 

equivalent to 38 basis points of average reserves (2016: 42 basis points).

 — Fee income principally represents asset management fees from unit‑linked business, including direct investment only business to 

group pension schemes, where liability flows are driven by a small number of large single mandate transactions and fee income mostly 
arises within our UK asset management business. Excluding these schemes, the fee margin on the remaining balances was 39 bps 
(2016: 40 bps).

 — Margin on revenues represents premium charges for expenses of shareholder‑backed business and other sundry net income.
 — Acquisition costs decreased from £89 million in 2016 to £68 million in 2017, equivalent to 5 per cent of total APE sales in 2017 

(2016: 8 per cent). The ratio above expresses the percentage of shareholder acquisition costs as a percentage of total APE sales.  
It is therefore impacted by the level of with‑profits business in the year. Acquisition costs expressed as a percentage of 
shareholder‑backed APE sales remained broadly consistent at 38 per cent (2016: 37 per cent). 

 — The contribution from longevity reinsurance and other management actions to improve solvency during 2017 was £276 million 
(2016: £332 million). Further explanation and analysis is provided in Additional unaudited financial information section I(d).
 — The £204 million favourable longevity assumption changes reflect the adoption of the Continuous Mortality Investigation 2015 

model. Further information on changes to mortality assumptions is given in note C4.1 (d).

 — The 2017 increase in the provision for the cost of undertaking a review of past non‑advised annuity sales and related potential redress 

of £225 million (2016: £175 million) is explained in note C11, ‘Provisions’.

The ratio for acquisition costs is calculated as a percentage of APE sales including with‑profits sales. Acquisition costs include only those relating to shareholder‑backed business. 

Notes to sources of earnings tables
(i) 
(ii)  Margin represents the operating return earned in the year as a proportion of the relevant class of policyholder liabilities excluding unallocated surplus. 
(iii) 

The 2016 comparative information has been presented at AER and CER so as to eliminate the impact of exchange translation. CER results are calculated by translating prior year 
results using the current year foreign exchange rates. All CER profit figures have been translated at current year average rates. For Asia CER average liability calculations, the 
policyholder liabilities have been translated using current year opening and closing exchange rates. For the US CER average liability calculations, the policyholder liabilities have 
been translated at the current year month end closing exchange rates. See also note A1. 
For UK and Europe and Asia, opening and closing policyholder liabilities have been used to derive an average balance for the year, as a proxy for average balances throughout the 
year. The calculation of average liabilities for Jackson is generally derived from month end balances throughout the year, as opposed to opening and closing balances only. The 
average liabilities for fee income in Jackson have been calculated using daily balances instead of month end balances in order to provide a more meaningful analysis of the fee 
income, which is charged on the daily account balance. Average liabilities for spread income are based on the general account liabilities to which spread income attaches. Average 
liabilities used to calculate the administration expense margin exclude the REALIC liabilities reinsured to third parties prior to the acquisition by Jackson. Average liabilities are 
adjusted for business acquisitions and disposals in the year.
The DAC adjustments contain a credit of £43 million in respect of joint ventures and an associate in 2017 (2016: AER credit of £28 million).

(iv) 

(v) 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  369

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationI: IFRS profit and loss information continued

I(b) Asia operations – analysis of IFRS operating profit by business unit
Operating profit based on longer‑term investment returns for Asia operations is analysed as follows:

Hong Kong
Indonesia
Malaysia 
Philippines
Singapore
Thailand
Vietnam

South-east Asia Operations including Hong Kong
China
Taiwan
Other
Non‑recurrent items note (ii)

Total insurance operations note (i)
Development expenses

Total long-term business operating profit
Asset management (Eastspring Investments) 

Total Asia operations note (iii)

2017  £m 

AER
 2016  £m

CER
2016  £m

2016 AER
vs 2017

2016 CER
vs 2017

346
457
171
41
272
107
135

1,529
91
43
64
75

1,802
(3)

1,799
176

1,975

238
428
147
38
235
92
114

1,292
64
35
49
67

1,507
(4)

1,503
141

1,644

250
447
149
37
247
100
117

1,347
66
39
53
70

1,575
(4)

1,571
149

1,720

45%
7%
16%
8%
16%
16%
18%

18%
42%
23%
31%
12%

20%
25%

20%
25%

20%

38%
2%
15%
11%
10%
7%
15%

14%
38%
10%
21%
7%

14%
25%

15%
18%

15%

Notes
(i) 

Analysis of operating profit between new and in‑force business
The result for insurance operations comprises amounts in respect of new business and business in force as follows:

New business*
Business in force
Non‑recurrent items note (ii)

Total

2017  £m

2016  £m

16
1,711
75

1,802

AER

(29)
1,469
67

1,507

CER

(30)
1,535
70

1,575

* The IFRS new business result corresponds to approximately 0.4 per cent of new business APE premiums for 2017 (2016: approximately (0.8) per cent of new business APE). 

The new business result reflects the aggregate of the pre‑tax regulatory basis result to net worth after IFRS adjustments for deferral of acquisition costs and deferred income where 
appropriate.
In 2017, the IFRS operating profit based on longer‑term investment returns for Asia insurance operations included a net credit of £75 million (2016: £67 million) representing a small 
number of individually minor items. 

(ii) 

370  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continued 
 
I(c) Analysis of asset management operating profit based on longer-term investment returns 

Operating income before performance‑related fees
Performance‑related fees

Operating income (net of commission) note (i)
Operating expense note (i)
Share of associate’s results
Group’s share of tax on joint ventures’ operating profit

Operating profit based on longer‑term investment returns

Average funds under management
Margin based on operating income*
Cost/income ratio†

Operating income before performance‑related fees
Performance‑related fees

Operating income (net of commission) note (i)
Operating expense note (i)
Share of associate’s results
Group’s share of tax on joint ventures’ operating profit

Operating profit based on longer‑term investment returns

Average funds under management
Margin based on operating income*
Cost/income ratio†

2017  £m

M&G 
Prudential
asset
management
note (ii)

Eastspring
 Investments
note (ii)

1,034
53

1,087
(602)
15
–

500

421
17

438
(238)
–
(24)

176

£275.9bn
37bps
58%

£128.4bn
33bps
56%

2016  £m

M&G 
Prudential
asset
management
note (ii)

Eastspring
 Investments
note (ii)

923
33

956
(544)
13
–

425

353
7

360
(198)
–
(21)

141

£250.4bn
37bps
59%

£109.0bn
32bps
56%

Notes
(i) 

Operating income and expense includes the Group’s share of contribution from joint ventures (but excludes any contribution from associates). In the income statement as shown in 
note B1.6 of the IFRS financial statements, these amounts are netted and tax deducted and shown as a single amount.

(ii)  M&G Prudential asset management and Eastspring Investments can be further analysed as follows:

2017

2016

2017

2016

M&G Prudential asset management

Operating income before performance-related fees

Margin
 of FUM*
bps 

85

86

Institu-
tional‡
£m 

430

419

Margin
 of FUM*
bps 

21

22

Eastspring Investments

Operating income before performance-related fees

Margin
 of FUM*
bps 

57

58

Institu-
tional‡
£m 

172

142

Margin
 of FUM*
bps 

20

20

Total
£m 

1,034

923

Total
£m 

421

353

Retail
£m 

604

504

Retail
£m 

249

211

Margin
 of FUM*
bps 

37

37

Margin
 of FUM*
bps 

33

32

* Margin represents operating income before performance‑related fees as a proportion of the related funds under management (FUM). Monthly closing internal and external funds 

managed by the respective entity have been used to derive the average. Any funds held by the Group’s insurance operations that are managed by third parties outside the 
Prudential Group are excluded from these amounts.

† Cost/income ratio represents cost as a percentage of operating income before performance‑related fees. 
‡ Institutional includes internal funds.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  371

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationI: IFRS profit and loss information continued  

I(d) Contribution to UK life financial metrics from specific management actions undertaken to position the balance 
sheet more efficiently under the Solvency II regime
In 2017, further management actions were taken to improve the solvency of the UK and Europe insurance operations and to mitigate 
market risks. These actions included extending the reinsurance of longevity risk to cover a further £0.5 billion of IFRS annuity liabilities. 
As at 31 December 2017, the total IFRS annuity liabilities subject to longevity reinsurance were £14.4 billion. Management actions also 
repositioned the fixed income asset portfolio to improve the trade‑off between yield and credit risk.

The effect of these actions on the UK’s long‑term IFRS operating profit, underlying free surplus generation and EEV operating profit 

before restructuring costs is shown in the tables below. 

IFRS operating profit of UK long-term business*

Shareholder‑backed annuity new business
In‑force business:

Longevity reinsurance transactions
Other management actions to improve solvency
Changes in longevity assumption basis
Provision for the review of past annuity sales

With‑profits and other in‑force

Total

Underlying free surplus generation of UK long-term business*

Expected in‑force and return on net worth
Longevity reinsurance transactions
Other management actions to improve solvency
Changes in longevity assumption basis
Provision for the review of past annuity sales

Changes in operating assumptions and experience variances

Underlying free surplus generated from in‑force business
New business strain

Total

EEV post-tax operating profit of UK long-term business*

Unwind of discount and other expected return
Longevity reinsurance transactions
Other management actions to improve solvency
Changes in longevity assumption basis
Provision for the review of past annuity sales

Changes in operating assumptions and experience variances

Operating profit from in‑force business
New business profit

Total

* Before restructuring costs.

2017  £m

2016  £m

9

31
245
204
(225)
255
597

861

41

197
135
–
(175)
157
601

799

2017  £m

2016  £m

706
15
385
179
(187)
392
(28)

1,070
(175)

895

693
126
225
–
(145)
206
24

923
(129)

794

2017  £m

2016  £m

465
(6)
127
195
(187)
129
79

673
342

1,015

445
(90)
110
–
(145)
(125)
55

375
268

643

372  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continuedII Other information   

II(a) Holding company cash flow* 

Net cash remitted by business units:
Total Asia net remittances to the Group

US net remittances to the Group

UK and Europe net remittances to the Group

With‑profits remittance
Shareholder‑backed insurance business remittance
Asset management remittance
Other UK paid to the Group (including Prudential Capital)4

Total UK net remittances to the Group

Net remittances to the Group from business units1
Net interest paid
Tax received
Corporate activities

Total central outflows

Operating holding company cash flow before dividend
Dividend paid 

Operating holding company cash flow after dividend*
Non‑operating net cash flow2

Total holding company cash flow

Cash and short‑term investments at beginning of year
Foreign exchange movements

Cash and short-term investments at end of year3

2017  £m

2016  £m

645

475

215
105
323
25

668

1,788
(415)
152
(207)

(470)

1,318
(1,159)

159
(511)

(352)
2,626
(10)

2,264

516

420

215
85
290
192

782

1,718
(333)
132
(215)

(416)

1,302
(1,267)

35
335

370
2,173
83

2,626

* The holding company cash flow differs from the IFRS cash flow statement, which includes all cash flows in the period including those relating to both policyholder and shareholder funds. 

The holding company cash flow is therefore a more meaningful indication of the Group’s central liquidity.

1 
2 

3 
4 

Net cash remittances comprise dividends and other transfers from business units that are reflective of emerging earnings and capital generation.
Non‑operating net cash flow principally relates to the repayment of subordinated debt net of the proceeds from that issued in the year, and payments for distribution rights and 
acquisition of subsidiaries.
Including central finance subsidiaries.
2016 remittance principally represents the outcome of actions completed in that year that facilitated access to central resources previously held at intermediary, holding and other 
companies.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  373

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
II Other information continued

II(b) Funds under management
(a) Summary
For our asset management businesses, funds managed on behalf of third parties are not recorded on the balance sheet. They are, however, 
a driver of profitability. We therefore analyse the movement in the funds under management each period, focusing on those which are 
external to the Group and those primarily held by the insurance businesses. The table below analyses, by segment, the funds of the Group 
held in the statement of financial position and the external funds that are managed by Prudential’s asset management operations.

Business area:

Asia operations:
Internal funds
Eastspring Investments’ external funds

US operations – internal funds

M&G Prudential:

Internal funds, including PruFund‑backed products
External funds

Other operations

Total funds under management note

Note
Total funds under management comprise:

Total investments per the consolidated statement of financial position
External funds of M&G Prudential and Eastspring Investments (as analysed in no te b)
Internally managed funds held in joint ventures and other adjustments

Prudential Group funds under management

(b) Investment products – external funds under management

2017  £bn

2016  £bn

81.4
55.9

137.3

69.6
45.7

115.3

178.3

173.3

186.8
163.9

350.7

3.0

669.3

174.0
136.8

310.8

2.9

602.3

2017  £bn

2016  £bn

451.4
219.8
(1.9)

669.3

421.7
182.5
(1.9)

602.3

2017  £m

2016  £m

At 1 Jan
2017

Market
gross

inflows Redemptions

Market
and other
movements

At 31 Dec
2017

At 1 Jan
2016

Market
gross

inflows Redemptions

Market
and other
movements

At 31 Dec
2016

64,209

30,949

(19,906)

4,445

79,697

60,801

15,785

(22,038)

9,661

64,209

72,554

15,220

(8,926)

5,310

84,158

65,604

7,056

(8,893)

8,787

72,554

M&G Prudential 
Wholesale/
Direct

M&G Prudential 
Institutional

Total 

M&G Prudential1 136,763

46,169

(28,832)

9,755 163,855

126,405

22,841

(30,931)

18,448 136,763

Eastspring 

Investments

45,756 215,907

(211,271)

5,493

55,885

36,287 164,004

(161,766)

7,231

45,756

Total2

182,519 262,076

(240,103)

15,248 219,740

162,692 186,845

(192,697)

25,679 182,519

Notes
1 

2 

The results exclude contribution from PruFund products (net inflows of £9.0 billion in 2017; funds under management of £35.9 billion as at 31 December 2017, £24.7 billion as at 
31 December 2016).
The £219.7 billion (2016: £182.5 billion) investment products comprise £210.4 billion (2016: £174.8 billion) plus Asia Money Market Funds of £9.3 billion (2016: £7.7 billion).

374  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continued(c) M&G and Eastspring Investments – total funds under management 
M&G, the asset management business of M&G Prudential and Eastspring Investments, the Group’s asset management business in Asia, 
manage funds from external parties and also funds for the Group’s insurance operations. The table below analyses the total funds under 
management managed by M&G and Eastspring Investments respectively. 

External funds under management
Internal funds under management

Total funds under management

M&G

Eastspring
Investments 

2017  £bn

2016  £bn

2017  £bn
note

2016  £bn
note

163.9
134.6

298.5

136.8
128.1

264.9

55.9
83.0

138.9

45.7
72.2

117.9

Note
The external funds under management for Eastspring Investments include Asia Money Market Funds at 31 December 2017 of £9.3 billion (2016: £7.7 billion).

II(c) Return on IFRS shareholders’ funds
Return on IFRS shareholders’ funds is calculated as operating profit based on longer‑term investment returns net of tax and non‑
controlling interests divided by opening shareholders’ funds. Operating profit based on longer‑term investment returns is reconciled to 
IFRS profit before tax in note B1 to the IFRS financial statements.

Operating profit based on longer‑term investment returns, net of tax and non‑controlling 

interests

Opening shareholders’ funds
Return on shareholders’ funds

Note

2017  £m

2016  £m

B5

3,727
14,666
25%

3,362
12,955
26%

II(d) IFRS gearing ratio
Gearing ratio is calculated as net core structural borrowings of shareholder‑financed operations divided by closing IFRS shareholders’ 
funds plus net core structural borrowings.

Core structural borrowings of shareholder‑financed operations
Less holding company cash and short‑term investments

Net core structural borrowings of shareholder-financed operations
Closing shareholders’ funds

Shareholders’ funds plus net core structural borrowings

Gearing ratio

Note

C6.1

II(a)

2017  £m

2016  £m

6,280
(2,264)

4,016
16,087

20,103

20%

6,798
(2,626)

4,172
14,666

18,838

22%

II(e) IFRS shareholders’ funds per share
IFRS shareholders’ funds per share is calculated as closing IFRS shareholders’ funds divided by the number of issued shares at the 
balance sheet date.

Closing shareholders’ funds (£ million)
Number of issued shares at year end (millions) 
Shareholders’ funds per share (pence)

2017

16,087
2,587
622

2016

14,666
2,581
568

www.prudential.co.uk 

Annual Report 2017    Prudential plc  375

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(f) Solvency II capital position at 31 December 2017
The estimated Group shareholder Solvency II surplus at 31 December 2017 was £13.3 billion, before allowing for payment of the 2017 
second interim ordinary dividend and reflects approved regulatory transitional measures as at 31 December 2017.

Own Funds
Solvency Capital Requirement
Surplus
Solvency ratio

31 Dec
2017  £bn

31 Dec
2016  £bn

26.4
13.1
13.3
202%

24.8
12.3
12.5
201%

* The Group shareholder capital position excludes the contribution to Own Funds and the Solvency Capital Requirement from ring‑fenced with‑profit funds and staff pension schemes 
in surplus. The solvency positions include management’s estimates of UK transitional measures reflecting operating and market conditions at each valuation date. An application to 
recalculate the transitional measures as at 31 December 2017 has been approved by the Prudential Regulation Authority.

In accordance with Solvency II requirements, these results allow for:

 — Capital in Jackson in excess of 250 per cent of the US local Risk Based Capital requirement. As agreed with the Prudential Regulation 

Authority, this is incorporated in the result above as follows:
 – Own funds: represents Jackson’s local US Risk Based available capital less 100 per cent of the US Risk Based Capital requirement 

(Company Action Level);

 – Solvency Capital Requirement: represents 150 per cent of Jackson’s local US Risk Based Capital requirement (Company Action 

Level); and

 – No diversification benefits are taken into account between Jackson and the rest of the Group.

 — Matching adjustment for UK annuities and volatility adjustment for US dollar denominated Hong Kong with‑profits business, based 
on approvals from the Prudential Regulation Authority and calibrations published by the European Insurance and Occupational 
Pensions Authority; and

 — UK transitional measures, which have been recalculated using management’s estimate of the impact of operating and market 

conditions at the valuation date. An application to recalculate the transitional measures as at 31 December 2017 has been approved by 
the Prudential Regulation Authority and this recalculation will therefore be reflected in the formal regulatory Quantitative Reporting 
Templates as at 31 December 2017.

The Group shareholder Solvency II capital position excludes:

 — A portion of Solvency II surplus capital (£1.7 billion at 31 December 2017) relating to the Group’s Asian life operations, including 

due to the Solvency II definition of ‘contract boundaries’, which prevents some expected future cash flows from being recognised;
 — The contribution to Own Funds and the Solvency Capital Requirement from ring‑fenced with‑profits funds in surplus (representing 
£4.8 billion of surplus capital from UK with‑profits funds at 31 December 2017) and from the shareholders’ share of the estate of 
with‑profits funds; and 

 — The contribution to Own Funds and the Solvency Capital Requirement from pension funds in surplus. 

It also excludes unrealised gains on certain derivative instruments taken out to protect Jackson against declines in long‑term interest 
rates. At Jackson’s request, the Department of Insurance Financial Services renewed its approval to carry these instruments at book 
value in the local statutory returns for the period 31 December 2017 to 1 October 2018. At 31 December 2017, this approval had 
the effect of decreasing local statutory capital and surplus (and by extension Solvency II Own Funds and Solvency II surplus) by 
£0.4 billion, net of tax. This arrangement reflects an elective long‑standing practice first put in place in 2009, which can be unwound 
at Jackson’s discretion. 

The 31 December 2017 Solvency II results above allow for the completion of the sale of the Korea life business and sale of the US 
broker‑dealer network in 2017, which contributes £0.1 billion to the Group Solvency II surplus. The results also allow for the impact 
of US tax reforms enacted in December 2017, which reduce the Group Solvency II surplus by £0.6 billion.

Further information on the Solvency II capital position for the Group and The Prudential Assurance Company Limited is published 

annually in the Solvency and Financial Condition Reports. These were last published on the Group’s website on 18 May 2017.  

376  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continuedAnalysis of movement in Group capital position
A summary of the estimated movement in Group Solvency II surplus from £12.5 billion at year end 2016 to £13.3 billion at year end 2017 is 
set out in the table below. The movement from the Group Solvency II surplus at 31 December 2015 to the Solvency II surplus at 
31 December 2016 is included for comparison.

Analysis of movement in Group shareholder surplus

Estimated Solvency II surplus at beginning of period

Underlying operating experience
Management actions

Operating experience

Non‑operating experience (including market movements)
Other capital movements
Subordinated debt issuance / redemption
Foreign currency translation impacts
Dividends paid
Model changes
Estimated Solvency II surplus at end of period

Full year 2017 Full year 2016

Surplus  £bn

Surplus  £bn

12.5
3.2
0.4

3.6

(0.6)

(0.2)
(0.7)
(1.2)
(0.1)
13.3

9.7
2.3
0.4

2.7

(1.1)

1.2
1.6
(1.3)
(0.3)
12.5

The estimated movement in Group Solvency II surplus over 2017 is driven by:

 — Operating experience of £3.6 billion: generated by in‑force business and new business written in 2017, after allowing for amortisation 

of the UK transitional and the impact of one‑off management optimisations implemented over the period; 

 — Non-operating experience of £(0.6) billion: resulting mainly from the impact of US tax reform and market movements during 2017, 

after allowing for the recalculation of the UK transitional at the valuation date;

 — Other capital movements: comprising a loss from foreign currency translation, the net impact of debt raised offset by debt redeemed 

during 2017 and a reduction in surplus from payment of dividends; and

 — Model changes: reflecting minor calibration changes made to the internal model during 2017.

Analysis of Group Solvency Capital Requirements
The split of the Group’s estimated Solvency Capital Requirement by risk type including the capital requirements in respect of Jackson’s 
risk exposures based on 150 per cent of US Risk Based Capital requirements (Company Action Level) but with no diversification between 
Jackson and the rest of the Group, is as follows:

Split of the Group’s estimated Solvency Capital Requirements 

Market

Equity
Credit
Yields (interest rates)
Other
Insurance

Mortality/morbidity
Lapse
Longevity

Operational/expense
FX translation

31 Dec 2017

31 Dec 2016

% of
undiversified
Solvency
Capital
 Requirements

% of 
diversified
Solvency
Capital
Requirements

% of
undiversified
Solvency
Capital
Requirements

% of 
diversified
Solvency
Capital
Requirements

57%
14%
24%
13%
6%
26%
5%
14%
7%
11%
6%

71%
23%
38%
7%
3%
21%
2%
17%
2%
7%
1%

55%
12%
25%
13%
5%
28%
5%
16%
7%
11%
6%

68%
19%
41%
7%
1%
23%
2%
19%
2%
7%
2%

www.prudential.co.uk 

Annual Report 2017    Prudential plc  377

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(f) Solvency II capital position at 31 December 2017 continued
Reconciliation of IFRS equity to Group Solvency II Shareholder Own Funds

Reconciliation of IFRS equity to Group Solvency II Shareholder Own Funds

IFRS shareholders’ equity
Restate US insurance entities from IFRS onto local US statutory basis 
Remove DAC, goodwill and intangibles
Add subordinated debt 
Impact of risk margin (net of transitionals) 
Add value of shareholder transfers
Liability valuation differences 
Increase in net deferred tax liabilities resulting from liability valuation differences above
Other

Estimated Solvency II Shareholder Own Funds 

31 Dec 2017 
£bn

31 Dec 2016 
£bn

16.1
(3.0)
(4.0)
5.8
(3.9)
5.3
12.1
(1.6)
(0.4)

26.4

14.7
(2.2)
(3.8)
6.3
(3.4)
4.0
10.5
(1.3)
0.0

24.8

The key items of the reconciliation as at 31 December 2017 are:  

 — £3.0 billion represents the adjustment required to the Group’s shareholders’ funds in order to convert Jackson’s contribution from an 
IFRS basis to the local statutory valuation basis. This item also reflects a derecognition of Own Funds of £0.8 billion, equivalent to the 
value of 100 per cent of Risk Based Capital requirements (Company Action Level), as agreed with the Prudential Regulation Authority; 

 — £4.0 billion due to the removal of DAC, goodwill and intangibles from the IFRS balance sheet; 
 — £5.8 billion due to the addition of subordinated debt which is treated as available capital under Solvency II but as a liability under IFRS; 
 — £3.9 billion due to the inclusion of a risk margin for UK and Asia non‑hedgeable risks, net of £2.3 billion from transitional measures 

(after allowing for recalculation of the transitional measures as at 31 December 2017)  which are not applicable under IFRS; 

 — £5.3 billion due to the inclusion of the value of future shareholder transfers from with‑profits business (excluding the shareholders’ 
share of the with‑profits estate, for which no credit is given under Solvency II), which is excluded from the determination of the 
Group’s IFRS shareholders’ funds; 

 — £12.1 billion due to differences in insurance valuation requirements between Solvency II and IFRS, with Solvency II Own Funds 

partially capturing the value of in‑force business which is excluded from IFRS; 

 — £1.6 billion due to the impact on the valuation of net deferred tax liabilities resulting from the liability valuation differences noted 

above; and

 — £0.4 billion due to other items, including the impact of revaluing loans, borrowings and debt from IFRS to Solvency II.

Sensitivity analysis 
The estimated sensitivity of the Group shareholder Solvency II capital position to significant changes in market conditions is as follows:

Impact of market sensitivities

Base position 
Impact of:

20% instantaneous fall in equity markets
40% fall in equity markets1
50 basis points reduction in interest rates2,3
100 basis points increase in interest rates3
100 basis points increase in credit spreads4

31 Dec 2017

31 Dec 2016

Surplus  £bn

Ratio

Surplus  £bn

13.3

0.7
(2.1)
(1.0)
1.2
(1.4)

202%

9%
(11)%
(14)%
21%
(6)%

12.5

0.0
(1.5)
(0.6)
1.0
(1.1)

Ratio

201%

3%
(7)%
(9)%
13%
(3)%

Notes
1 
2 
3 
4 

Where hedges are dynamic, rebalancing is allowed for by assuming an instantaneous 20 per cent fall followed by a further 20 per cent fall over a four‑week period.
Subject to a floor of zero. 
Allowing for further transitional recalculation after the interest rate stress.
US Risk Based Capital solvency position included using a stress of 10 times expected credit defaults.

The Group believes it is positioned to withstand significant deteriorations in market conditions and we continue to use market hedges to 
manage some of this exposure across the Group, where we believe the benefit of the protection outweighs the cost. The sensitivity 
analysis above allows for predetermined management actions and those taken to date, but does not reflect all possible management 
actions which could be taken in the future.

378  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continuedUK Solvency II capital position1,2
On the same basis as above, the estimated shareholder Solvency II surplus for The Prudential Assurance Company Limited (‘PAC’) and its 
subsidaries2 at 31 December 2017 was £6.1 billion, after allowing for recalculation of transitional measures as at 31 December 2017. This 
relates to shareholder‑backed business including future with‑profits shareholder transfers, but excludes the shareholders’ share of the 
estate in line with Solvency II requirements. 

Estimated UK shareholder Solvency II capital position*

Own funds
Solvency capital requirement
Surplus
Solvency ratio

31 Dec 2017 
£bn

31 Dec 2016 
£bn

14.0
7.9
6.1
178%

12.0
7.4
4.6
163%

* The UK shareholder capital position excludes the contribution to Own Funds and the Solvency Capital Requirement from ring‑fenced with‑profit funds and staff pension schemes in 

surplus. The solvency positions include management’s estimate of UK transitional measures reflecting operating and market conditions at each valuation date. An application to 
recalculate the transitional measures as at 31 December 2017 has been approved by the Prudential Regulation Authority.

While there is a large surplus in the UK with‑profits funds, this is ring‑fenced from the shareholder balance sheet and is therefore 
excluded from both the Group and the UK shareholder Solvency II surplus results. The estimated UK with‑profits funds Solvency II 
surplus at 31 December 2017 was £4.8 billion, after allowing for recalculation of transitional measures as at 31 December 2017. 

Estimated UK with-profits Solvency II capital position*

Own funds
Solvency capital requirement
Surplus
Solvency ratio

31 Dec 2017 
£bn

31 Dec 2016 
£bn

9.6
4.8
4.8
201%

8.4
4.7
3.7
179%

* The solvency positions include management’s estimate of UK transitional measures reflecting operating and market conditions at each valuation date. An application to recalculate the 

transitional measures as at 31 December 2017 has been approved by the Prudential Regulation Authority.

Reconciliation of UK with-profits IFRS unallocated surplus to Solvency II Own Funds1
A reconciliation between the IFRS unallocated surplus and Solvency II Own Funds for UK with‑profits business is as follows: 

Reconciliation of UK with-profits funds

IFRS unallocated surplus of UK with‑profits funds
Adjustments from IFRS basis to Solvency II

Value of shareholder transfers 
Risk margin (net of transitional)
Other valuation differences

Estimated Solvency II Own Funds

31 Dec 2017 
£bn

31 Dec 2016 
£bn

13.5

11.7

(2.7)
(0.7)
(0.5)
9.6

(2.3)
(0.7)
(0.3)
8.4

Annual regulatory reporting
The Group will publish its Solvency and Financial Condition Report and related quantitative templates no later than 17 June 2018. The 
templates will require us to combine the Group shareholder solvency position with those of all other ring‑fenced funds across the Group. 
In combining these solvency positions, the contribution to own funds from these ring‑fenced funds will be set equal to their aggregate 
Solvency Capital Requirements, estimated at £6.6 billion (ie the solvency surplus in these ring‑fenced funds will not be captured in the 
templates). There will be no impact on the reported Group Solvency II surplus.

Statement of independent review in respect of Solvency II Capital Position at 31 December 2017
The methodology, assumptions and overall result have been subject to examination by KPMG LLP.

Notes
1 
2 

The UK with‑profits capital position includes the PAC with‑profits sub‑fund, the Scottish Amicable Insurance Fund and the Defined Charge Participating Sub‑Fund.
The insurance subsidiaries of PAC are Prudential General Insurance Hong Kong Limited, Prudential Hong Kong Limited, Prudential International Assurance plc and Prudential 
Pensions Limited.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  379

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(g) Reconciliation of expected transfer of value of in-force business (VIF) and required capital to free surplus
The tables below show how the value of in‑force business (VIF) generated by the in‑force long‑term business and the associated required 
capital is modelled as emerging into free surplus over the next 40 years. Although a small amount (less than 4 per cent) of the Group’s 
embedded value emerges after this date, analysis of cash flows emerging in the years shown in the tables is considered most meaningful. 
The modelled cash flows use the same methodology underpinning the Group’s embedded value reporting and so are subject to the same 
assumptions and sensitivities used to prepare our 2017 results.

In addition to showing the amounts, both discounted and undiscounted, expected to be generated from all in‑force business at 
31 December 2017, the tables also present the expected future free surplus to be generated from the investment made in new business 
during 2017 over the same 40‑year period for long‑term business operations.

(i) Expected transfer of value of in-force business (VIF) and required capital to free surplus

Expected period of emergence

2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
2038 to 2042
2043 to 2047
2048 to 2052
2053 to 2057

Undiscounted expected generation from 
all in-force business* 

Undiscounted expected generation from 
new business written*

31 Dec 2017  £m

Asia

1,393
1,352
1,299
1,256
1,239
1,202
1,171
1,149
1,154
1,109
1,066
1,032
1,003
980
971
919
898
885
868
854
4,252
4,280
3,948
3,490

US

1,464
1,425
1,483
1,551
1,441
1,433
1,404
1,277
1,158
1,051
897
840
731
612
514
325
333
189
140
90
286
–
–
–

UK and
Europe

671
685
674
660
638
618
601
580
553
526
499
473
448
422
532
498
467
434
402
370
1,401
972
385
197

Total

3,528
3,462
3,456
3,467
3,318
3,253
3,176
3,006
2,865
2,686
2,462
2,345
2,182
2,014
2,017
1,742
1,698
1,508
1,410
1,314
5,939
5,252
4,333
3,687

Asia

197
182
181
162
164
139
142
136
131
141
121
125
116
117
134
112
113
112
111
120
581
719
737
714

US

226
113
124
155
129
65
73
179
154
138
125
114
99
89
78
51
32
29
23
21
–
–
–
–

UK and
Europe

36
38
40
43
48
44
40
39
39
38
36
32
31
30
30
28
26
25
23
22
83
76
9
5

Total

459
333
345
360
341
248
255
354
324
317
282
271
246
236
242
191
171
166
157
163
664
795
746
719

Total free surplus expected to emerge 

in the next 40 years

37,770

18,644

13,706

70,120

5,507

2,017

861

8,385

* The analysis excludes amounts incorporated into VIF at 31 December 2017 where there is no definitive time frame for when the payments will be made or receipts received.  

In particular, it excludes the value of the shareholders’ interest in the with‑profits estate. It also excludes any free surplus emerging after 2057.

The above amounts can be reconciled to the new business amounts as follows:

Undiscounted expected free surplus generation for years 2018 to 2057
Less: discount effect

Discounted expected free surplus generation for years 2018 to 2057
Discounted expected free surplus generation for years after 2057
Less: Free surplus investment in new business
Other items†

Post‑tax EEV new business profit for long‑term business operations

2017  £m

US

2,017
(689)

1,328
–
(254)
(168)

906

UK and
Europe

861
(339)

522
1
(175)
(6)

342

Total

8,385
(4,181)

4,204
443
(913)
(118)

3,616

Asia

5,507
(3,153)

2,354
442
(484)
56

2,368

† Other items represent the impact of the time value of options and guarantees on new business, foreign exchange effects and other non‑modelled items. Foreign exchange effects arise as 

EEV new business profit amounts are translated at average exchange rates and the expected free surplus generation uses year end closing rates.

380  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continuedThe undiscounted expected free surplus generation from all in‑force business at 31 December 2017 shown below can be
reconciled to the amount that was expected to be generated as at 31 December 2016 as follows:

Group

2016 expected free surplus generation for years 

2017 to 2056

Less: Amounts expected to be realised in the 

2017
£m

2018
£m

2019
£m

2020
£m

2021
£m

2022
£m

Other
£m

Total
£m

3,441

3,195

3,111

3,070

3,030

2,865

45,321

64,033

current year

(3,441)

–

–

–

–

–

–

(3,441)

Add: Expected free surplus to be generated in 

year 2057*

Foreign exchange differences
New business
Operating movements
Non‑operating and other movements

2017 expected free surplus generation for years 

2018 to 2057

Asia

2016 expected free surplus generation for years 

2017 to 2056

Less: Amounts expected to be realised in the 

–
–
–
–
–

–

–
(180)
459
(130)
184

–
(176)
333
(96)
290

–
(176)
345
(63)
280

–
(175)
360
(34)
286

–
(163)
341
(5)
280

578
(2,225)
6,547

578
(3,095)
8,385

2,668

3,660

3,528

3,462

3,456

3,467

3,318

52,889

70,120

2017
£m

2018
£m

2019
£m

2020
£m

2021
£m

2022
£m

Other
£m

Total
£m

1,320

1,247

1,202

1,167

1,142

1,122

27,080

34,280

current year

(1,320)

–

–

–

–

–

–

(1,320)

Add: Expected free surplus to be generated in 

year 2057*

Foreign exchange differences
New business
Operating movements
Non‑operating and other movements

2017 expected free surplus generation for years 

2018 to 2057

US

2016 expected free surplus generation for years 

2017 to 2056

Less: Amounts expected to be realised in the 

current year

Foreign exchange differences
New business
Operating movements
Non‑operating and other movements

2017 expected free surplus generation for years 

2018 to 2057

UK and Europe

2016 expected free surplus generation for years 

2017 to 2056

Less: Amounts expected to be realised in the 

current year

Add: Expected free surplus to be generated in 

year 2057*
New business
Operating movements
Non‑operating and other movements

2017 expected free surplus generation for years 

2018 to 2057

* Excluding 2017 new business.

–
–
–
–
–

–

–
(69)
197
11
7

–
(66)
182
15
19

–
(65)
181
–
16

–
(64)
162
(8)
24

–
(63)
164
(17)
33

540
(1,511)
4,621

540
(1,838)
5,507

501

601

1,393

1,352

1,299

1,256

1,239

31,231

37,770

2017
£m

2018
£m

2019
£m

2020
£m

2021
£m

2022
£m

Other
£m

Total
£m

1,446

1,279

1,273

1,281

1,282

1,152

8,257

15,970

(1,446)
–
–
–
–

–
(111)
226
(72)
142

–
(110)
113
(48)
197

–
(111)
124
(8)
197

–
(111)
155
24
201

–
(100)
129
57
203

–
(714)
1,270

(1,446)
(1,257)
2,017

2,467

3,360

–

1,464

1,425

1,483

1,551

1,441

11,280

18,644

2017
£m

2018
£m

2019
£m

2020
£m

2021
£m

2022
£m

Other
£m

Total
£m

675

669

636

622

606

591

9,984

13,783

(675)

–
–
–
–

–

–

–
36
(69)
35

–

–
38
(63)
74

–

–
40
(55)
67

–

–
43
(50)
61

–

–
48
(45)
44

–

(675)

38
656

38
861

(300)

(301)

671

685

674

660

638

10,378

13,706

www.prudential.co.uk 

Annual Report 2017    Prudential plc  381

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(g) Reconciliation of expected transfer of value of in-force business (VIF) and required capital to free surplus 
continued
At 31 December 2017, the total free surplus expected to be generated over the next five years (2018 to 2022 inclusive), using the same 
assumptions and methodology as those underpinning our 2017 embedded value reporting was £17.2 billion, an increase of £1.4 billion 
from the £15.8 billion expected over an equivalent period from the end of 2016. 

This increase primarily reflects the new business written in 2017, which is expected to generate £1,838 million of free surplus over the 

next five years.

At 31 December 2017, the total free surplus expected to be generated on an undiscounted basis in the next 40 years is £70.1 billion, 
up from the £64.0 billion expected at the end of 2016, reflecting the effect of new business written across all three business operations of 
£8.4 billion, a negative foreign exchange translation effect of £(3.1) billion and a £3.7 billion net effect reflecting operating, market 
assumption changes and other items. In Asia, these include the effect of changes in operating assumptions reflecting the net benefit 
arising from annual review of experience, together with the benefit of management actions. In the US, these mainly reflect the positive 
effect from persistency assumption updates and increase in equity market returns, together with the benefits from US tax reform, 
partially offset by lower future separate account return due to the decrease in interest rates. In the UK and Europe, these reflect the 
impact of management actions which had the effect of accelerating the generation of future free surplus into 2017, partially offset by 
higher than assumed investment returns on with‑profits funds. The overall growth in the Group’s undiscounted value of free surplus 
reflects our ability to write both growing and profitable new business.

Actual underlying free surplus generated in 2017 from life business in force before restructuring costs at the end of 2017 was 

£4.1 billion including £0.6 billion of changes in operating assumptions and experience variances. This compares with the expected 2017 
realisation at the end of 2016 of £3.4 billion. This can be analysed further as follows:

Transfer to free surplus in 2017
Expected return on free assets
Changes in operating assumptions and experience variances

Underlying free surplus generated from in-force life business before 

restructuring costs in 2017

2017 free surplus expected to be generated at 31 December 2016

Asia
£m

1,275
51
81

1,407

1,320

US
£m

1,329
56
190

1,575

1,446

UK and 
Europe
£m

675
31
364

1,070

675

Total
£m

3,279
138
635

4,052

3,441

382  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continued 
The equivalent discounted amounts of the undiscounted expected transfers from in‑force business and required capital into free surplus 
shown previously are as follows:

Expected period of emergence

2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
2038‑2042
2043‑2047
2048‑2052
2053‑2057

Discounted expected generation from 
all in-force business 

Discounted expected generation from 
new business written

31 Dec 2017  £m

Asia

1,337
1,218
1,102
997
929
845
777
718
679
619
561
515
477
445
420
376
350
329
309
291
1,314
1,101
837
593

US

1,400
1,282
1,254
1,234
1,077
1,008
930
795
680
580
467
410
337
268
215
124
123
72
52
30
117
–
–
–

UK and
Europe

655
645
610
573
529
487
452
415
375
337
303
272
241
212
261
229
202
176
156
136
465
117
89
33

Total

3,392
3,145
2,966
2,804
2,535
2,340
2,159
1,928
1,734
1,536
1,331
1,197
1,055
925
896
729
675
577
517
457
1,896
1,218
926
626

Asia

188
161
150
127
121
98
96
86
78
80
64
62
55
52
56
45
44
42
39
42
180
192
166
130

US

220
103
107
124
99
46
51
112
89
75
64
54
44
37
31
24
16
14
10
8
–
–
–
–

UK and
Europe

35
36
38
39
41
36
32
30
28
25
22
20
18
16
15
13
12
10
9
7
30
7
2
1

Total

443
300
295
290
261
180
179
228
195
180
150
136
117
105
102
82
72
66
58
57
210
199
168
131

Total discounted free surplus expected 

to emerge in the next 40 years

17,139

12,455

7,970

37,564

2,354

1,328

522

4,204

The above amounts can be reconciled to the Group’s EEV basis financial statements as follows:

Discounted expected generation from all in‑force business for years 2018 to 2057
Discounted expected generation from all in‑force business for years after 2057

Discounted expected generation from all in‑force business at 31 December 2017
Add: Free surplus of life operations held at 31 December 2017
Less: Time value of guarantees
Other non‑modelled items

Total EEV for long‑term business operations

31 Dec 2017
  £m

37,564
1,576

39,140
6,242
(836)
1,371

45,917

www.prudential.co.uk 

Annual Report 2017    Prudential plc  383

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(h) Foreign currency source of key metrics
The tables below show the Group’s key free surplus, IFRS and EEV metrics analysis by contribution by currency group: 

2017 Free surplus and Group IFRS results

US dollar linked note (1) 
Other Asia currencies

Total Asia
UK sterling notes (2)(3)
US dollar note (3)

Total

2017 Group EEV post-tax results

US dollar linked note (1)
Other Asia currencies

Total Asia
UK sterling notes (2)(3)
US dollar note (3)

Total

Underlying 
free surplus 
generated for 
total insurance 
and asset 
management 
operations

%

13%
17%

30%
34%
36%

Group IFRS
pre-tax
operating 
profit
notes (2)(3)
%

Group IFRS
shareholders’
funds
notes (2)(3)
%

24%
18%

42%
11%
47%

21%
16%

37%
50%
13%

100%

100%

100%

New 
business 
profits

%

54%
12%

66%
9%
25%

Operating 
profit
notes (2)(3)
%

Shareholders’ 
funds
notes (2)(3)
%

46%
12%

58%
9%
33%

37%
11%

48%
29%
23%

100%

100%

100%

Notes
(1)  US dollar linked comprise the Hong Kong and Vietnam operations where the currencies are pegged to the US dollar and the Malaysia and Singapore operations where the 

(2) 

(3) 

currencies are managed against a basket of currencies including the US dollar.
For operating profit and shareholders’ funds, UK sterling includes amounts in respect of M&G Prudential and other operations (including central operations, Africa operations 
and Prudential Capital). Operating profit for central operations includes amounts for corporate expenditure for Group Head Office as well as Asia Regional Head Office which 
is incurred in HK dollars.
For shareholders’ funds, the US dollar grouping includes US dollar denominated core structural borrowings. Sterling operating profits include all interest payable as sterling 
denominated, reflecting interest rate currency swaps in place.

384  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continued 
 
II(i) Option schemes
The Group presently grants share options through four schemes, and exercises of the options are satisfied by the issue of new shares. 
Executive Directors and eligible employees based in the UK may participate in the UK savings‑related share option scheme. Executives 
and eligible employees based in Asia as well as eligible employees based in Europe can participate in the international savings‑related 
share option scheme, while agents based in certain regions of Asia can participate in the international savings‑related share option 
scheme for non‑employees. Employees based in Dublin are eligible to participate in the Prudential International Assurance sharesave 
plan, which currently has no outstanding options in issue. Further details of the schemes and accounting policies are detailed in note B2.2 
of the IFRS basis consolidated financial statements.

All options were granted at £nil consideration. No options have been granted to substantial shareholders, suppliers of goods or 

services (excluding options granted to agents under the non‑employee savings‑related share option scheme) or in excess of the 
individual limit for the relevant scheme.

The options schemes will terminate as follows, unless the directors resolve to terminate the plans at an earlier date:

 — UK savings‑related share option scheme: 16 May 2023;
 — International savings‑related share option scheme: 19 May 2021;
 — Prudential International Assurance sharesave plan: 3 August 2019; and
 — International savings‑related share option scheme for non‑employees 2012: 12 May 2022.

The weighted average share price of Prudential plc for the year ended 31 December 2017 was £17.51 (2016: £13.56).
Particulars of options granted to directors are included in the Directors’ remuneration report on page 123.
The closing price of the shares immediately before the date on which the options were granted during the year was £17.67.
The following analyses show the movement in options for each of the option schemes for the year ended 31 December 2017. 

UK savings-related share option scheme

Date of grant

Exercise
price £

Beginning

End

Beginning
of year

Granted

Exercised Cancelled Forfeited

Lapsed

Exercise period

Number of options

16 Sep 11
21 Sep 12
20 Sep 13
20 Sep 13
23 Sep 14
23 Sep 14
22 Sep 15
22 Sep 15
21 Sep 16
21 Sep 16
21 Sep 17
21 Sep 17

4.66
6.29
9.01
9.01
11.55
11.55
11.11
11.11
11.04
11.04
14.55
14.55

01 Dec 16
01 Dec 17
01 Dec 16
01 Dec 18
01 Dec 17
01 Dec 19
01 Dec 18
01 Dec 20
01 Dec 19
01 Dec 21
01 Dec 20
01 Dec 22

31 May 17
31 May 18
31 May 17
31 May 19
31 May 18
31 May 20
31 May 19
31 May 21
31 May 20
31 May 22
31 May 21
31 May 23

36,006
119,886
73,812
70,258
759,088
390,761
933,241
223,807
719,147
164,428

–
–
–
–
–
–
–
–
–
–
– 817,979
– 138,385

(36,006)
(89,777)
(70,920)
(1,942)
(566,652)
(12,686)
(15,804)
(2,061)
(2,096)
(747)
–
–

(1,572)

–
–
–
(598)

–
(2,863)
(998)
(332)
(14,043) (14,379)

–
(2,007)
(1,894)
(1,184)
(7,655)
(2,097) (15,159)
(29,125) (20,724) (20,042)
(3,609)
(3,240)
(24,643) (18,455) (10,082)
(3,328)
(4,074)
(10,621)
–
(691)
(7,985)
–
–
(288)

(1,350)

End of
year

–
25,239
–
66,202
156,359
359,247
847,546
213,547
663,871
145,658
809,303
138,097

3,490,434 956,364

(798,691)

(90,225) (67,853) (64,960)

3,425,069

The total number of securities available for issue under the scheme is 3,425,069, which represents 0.132 per cent of the issued share 
capital at 31 December 2017.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £18.17.

The weighted average fair value of options granted under the plan in the period was £3.29.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  385

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(i) Option schemes continued
International savings-related share option scheme

Exercise period

Number of options

Date of grant

Exercise
price £

Beginning

End

16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13
23 Sep 14
23 Sep 14
22 Sep 15
22 Sep 15
21 Sep 16
21 Sep 17
21 Sep 17

4.66
6.29
6.29
9.01
9.01
11.55
11.55
11.11
11.11
11.04
14.55
14.55

01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18
01 Dec 17
01 Dec 19
01 Dec 18
01 Dec 20
01 Dec 19
01 Dec 20
01 Dec 22

31 May 17
31 May 16
31 May 18
31 May 17
31 May 19
31 May 18
31 May 20
31 May 19
31 May 21
31 May 20
31 May 21
31 May 23

Beginning
of year

722
2,725
14,501
131,680
43,676
7,709
4,464
23,556
3,240
15,516
–
–

Granted

Exercised Cancelled Forfeited

Lapsed

–
–
–
–
–
–
–
–
–
–
12,542
3,298

(722)
(2,725)
(11,708)
(126,373)
(3,669)
(5,138)
–
–
–
–
–
–

–
–
(1,772)
(7)
(1,655)
–
–
–
–
–
–
–

–
–
(359)
(149)
–
(155)
–
–
–
–
–
–

–
–
–
(5,151)
–
(2)
–
–
–
–
–
–

End of
year

–
–
662
–
38,352
2,414
4,464
23,556
3,240
15,516
12,542
3,298

247,789

15,840

(150,335)

(3,434)

(663)

(5,153)

104,044

The total number of securities available for issue under the scheme is 104,044 which represents 0.004 per cent of the issued share capital 
at 31 December 2017.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £16.99.

The weighted average fair value of options granted under the plan in the period was £3.32.

Prudential International Assurance sharesave plan

There are no securities available for issue under the scheme at 31 December 2017.

Non-employee savings-related share option scheme 

Date of grant

Exercise
price £

Beginning

End

Beginning
of year

Granted

Exercised Cancelled Forfeited

Lapsed

Exercise period

Number of options

16 Sep 11
21 Sep 12
20 Sep 13
20 Sep 13
23 Sep 14
23 Sep 14
22 Sep 15
22 Sep 15
21 Sep 16
21 Sep 16
21 Sep 17
21 Sep 17

4.66
6.29
9.01
9.01
11.55
11.55
11.11
11.11
11.04
11.04
14.55
14.55

01 Dec 16
01 Dec 17
01 Dec 16
01 Dec 18
01 Dec 17
01 Dec 19
01 Dec 18
01 Dec 20
01 Dec 19
01 Dec 21
01 Dec 20
01 Dec 22

31 May 17
31 May 18
31 May 17
31 May 19
31 May 18
31 May 20
31 May 19
31 May 21
31 May 20
31 May 22
31 May 21
31 May 23

29,936
28,001
346,321
406,850
596,435
502,793
480,825
405,994
334,276
199,230

–
–
–
–
–
–
–
–
–
–
– 268,279
– 174,763

(29,936)
(12,737)
(338,560)
(365)
(331,618)

(121)

(18,378)
– (25,456)

–
–
–
–
–
(7,761)
(4,992) (13,243)
(8,802)
(5,192)
(18,074) (10,287)
(8,370)
(815)
(815)
–
–

– (13,662)
(3,749)
–
–
–
(618)
–
(412)
–

3,330,661 443,042

(713,337)

(93,102) (47,524)

–
–
–
–
–
–
–
–
–
–
–
–

–

End of
year

–
15,264
–
388,250
237,637
472,145
452,343
383,962
329,712
198,415
267,661
174,351

2,919,740

The total number of securities available for issue under the scheme is 2,919,740 which represents 0.113 per cent of the issued share 
capital at 31 December 2017.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £17.67.

The weighted average fair value of options granted under the plan in the period was £3.41.

386  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continued 
II(j) Selected historical financial information of Prudential 
The following table sets forth Prudential’s selected consolidated financial data for the periods indicated. Certain data is derived from 
Prudential’s audited consolidated financial statements prepared in accordance with International Financial Reporting Standards (IFRS) as 
issued by the International Accounting Standards Board (IASB) and as adopted by the European Union (EU) and European Embedded 
Value (EEV). 

This table is only a summary and should be read in conjunction with Prudential’s consolidated financial statements and the related 

notes included elsewhere in this document. 

Income statement data

IFRS basis results
Gross premium earned 
Outward reinsurance premiums 

Earned premiums, net of reinsurance 
Investment return 
Other income 

Total revenue, net of reinsurance 

Benefits and claims and movement in unallocated surplus of 

with‑profits funds, net of reinsurance 
Acquisition costs and other expenditure 
Finance costs: interest on core structural borrowings of 

shareholder‑financed operations 

Profit (loss) attaching to disposal of businesses 

Total charges, net of reinsurance and profit (loss) attaching to 

Year ended 31 December

2017  £m

2016  £m

2015  £m

2014  £m

2013  £m

44,005
(2,062)

41,943
42,189
2,430

86,562

38,981
(2,020)

36,961
32,511
2,370

71,842

36,663
(1,157)

35,506
3,304
2,495

41,305

32,832
(799)

32,033
25,787
2,306

60,126

30,502
(658)

29,844
20,347
2,184

52,375

(72,532)
(10,165)

(59,366)
(8,848)

(29,656)
(8,208)

(50,169)
(6,752)

(43,154)
(6,861)

(425)
228

(360)
(238)

(312)
(46)

(341)
(13)

(305)
(120)

disposal of businesses

(82,894)

(68,812)

(38,222)

(57,275)

(50,440)

Share of profits from joint ventures and associates, net of 

related tax

Profit before tax (being tax attributable to shareholders’ and 

policyholders’ returns) note 1 

Tax charges attributable to policyholders’ returns 

Profit before tax attributable to shareholders 
Tax charge attributable to shareholders’ returns 

Profit for the year 

Based on profit for the year attributable to the equity holders 

of the Company:
Basic earnings per share (in pence)
Diluted earnings per share (in pence)

Dividend per share declared and paid in reporting period 

(in pence)
Interim ordinary dividend/final ordinary dividend
Special dividend

Supplementary IFRS income statement data

302

182

238

303

147

3,970
(674)

3,296
(906)

2,390

3,212
(937)

2,275
(354)

1,921

3,321
(173)

3,148
(569)

2,579

3,154
(540)

2,614
(398)

2,216

2,082
(447)

1,635
(289)

1,346

2017

2016

2015

2014

2013

93.1p
93.0p

45.07p
45.07p
–

75.0p
75.0p

49.40p
39.40p
10.00p

101.0p
100.9p

38.05p
38.05p
–

86.9p
86.8p

35.03p
35.03p
–

52.8p
52.7p

30.52p
30.52p
–

Operating profit based on longer‑term investment returns note 2
Non‑operating items

Profit before tax attributable to shareholders

Operating earnings per share (in pence)

Year ended 31 December  £m

2017

4,699
(1,403)

3,296

145.2p

2016

4,256
(1,981)

2,275

131.3p

2015

3,969
(821)

3,148

124.6p

2014

3,154
(540)

2,614

95.7p

2013

2,937
(1,302)

1,635

90.4p

www.prudential.co.uk 

Annual Report 2017    Prudential plc  387

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(j) Selected historical financial information of Prudential continued
Supplementary EEV income statement data (post-tax)

Operating profit based on longer‑term investment returns note 2
Non‑operating items

Profit attributable to shareholders 

Operating earnings per share (in pence)

New business data

Annual premium equivalent (APE) sales
EEV new business profit (NBP) (post‑tax)

NBP margin (% APE) 

2017

6,598
2,153

8,751

Year ended 31 December  £m

2016

5,497
(981)

4,516

2015

4,840
(889)

3,951

2014

4,108
235

4,343

2013

4,224
134

4,358

257.0p 

214.7p 

189.6p 

161.2p 

165.8p 

Year ended 31 December  £m

2017

6,958
3,610

52%

2016

6,320
3,088

49%

2015

5,466
2,609

48%

2014*

4,514
2,104

47%

2013

4,310
2,057

48%

* Excluding the £23 million APE and £11 million NBP for the sold PruHealth and PruProtect businesses.

Statement of financial position data

As of and for the year ended 31 December

2017

2016

2015

2014

2013

Total assets
Total policyholder liabilities and unallocated surplus of 

with‑profits funds

Core structural borrowings of shareholder‑financed operations
Total liabilities
Total equity

493,941

470,498

386,985

369,204

325,932

428,194
6,280
477,847
16,094

403,313
6,798
455,831
14,667

335,614
5,011
374,029
12,956

321,989
4,304
357,392
11,812

286,014
4,636
316,281
9,651

£m

Other data

As of and for the year ended 31 December

Funds under management note 3
EEV shareholders’ equity, excluding non‑controlling interests
Group shareholder Solvency II surplus note 4
Insurance Groups Directive capital surplus before final dividend

2017

669
45.0
13.4
n/a

2016

602
39.0
12.5
n/a

£bn

2015

509
32.4
9.7
5.5

2014

496
29.2
n/a
4.7

2013

443
24.9
n/a
5.1

Notes
1 
2 

3 
4 

This measure is the formal profit (loss) before tax measure under IFRS but is not the result attributable to shareholders. 
Operating profits are determined on the basis of including longer‑term investment returns. EEV and IFRS operating profits are stated after excluding the effect of short‑term 
fluctuations in investment returns against long‑term assumptions, gain on dilution of the Group’s holdings, the costs arising from the domestication of the Hong Kong business, 
profit (loss) attaching to the sale of Japan life and profit (loss) attaching to the held for sale Korea life business. Separately on the IFRS basis, operating profit also excludes 
amortisation of acquisition accounting adjustments. In addition, for EEV basis results, operating profit excludes the effect of changes in economic assumptions, the market value 
movement on core borrowings and in 2012, the gain arising on the acquisition of REALIC. 
Funds under management comprise funds of the Group held in the statement of financial position and external funds that are managed by Prudential asset management operations.
The 2017 surplus is estimated.

388  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continuedII(k) Reconciliation between IFRS and EEV shareholders’ funds
The table below shows the reconciliation of EEV shareholders’ funds and IFRS shareholders’ funds at the end of the year:

EEV shareholders’ funds
Less: Value of in‑force business of long‑term business note (a)
Deferred acquisition costs assigned zero value for EEV purposes
Other note (b)

IFRS shareholders’ funds

31 Dec 2017
  £m 

31 Dec 2016
  £m 

44,698
(29,410)
9,227
(8,428)

16,087

38,968
(24,937)
9,170
(8,535)

14,666

Notes
(a)  The EEV shareholders’ funds comprises the present value of the shareholders’ interest in the value of in‑force business, net worth of long‑term business 

operations and IFRS shareholders’ funds of asset management and other operations. The value of in‑force business reflects the present value of future 
shareholder cash flows from long‑term in‑force business which are not captured as shareholders’ interest on an IFRS basis. Net worth represents the net 
assets for EEV reporting purposes that reflect the regulatory basis position, sometimes with adjustments to achieve consistency with the IFRS treatment of 
certain items. 

(b)  Other adjustments represent asset and liability valuation differences between IFRS and the local regulatory reporting basis used to value net worth for 

long‑term insurance operations. For the UK, this would be the difference between IFRS and Solvency II. 

It also includes the mark to market of the Group’s core structural borrowings which are fair valued under EEV but not IFRS. The most significant valuation 
differences relate to changes in the valuation of insurance liabilities. For example, in Jackson where IFRS liabilities are higher than the local regulatory basis as 
they are principally based on policyholder account balances (with a deferred acquisition costs recognised as an asset) whereas the local regulatory basis used 
for EEV is based on future cash flows due to the policyholder on a prudent basis with consideration of an expense allowance as applicable, but with no 
separate deferred acquisition cost asset.

II(l) Reconciliation of APE new business sales to earned premiums
The Group reports APE new business sales as a measure of the new policies sold in the year. This differs from the IFRS measure of 
premiums earned as shown below:

Annual premium equivalents as published
Adjustment to include 100% of single premiums on new business sold in the year note (a)
Premiums from in‑force business and other adjustments note (b)

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance as shown in the IFRS financial statements

2017  £m

6,958
28,769
8,278

44,005
(2,062)

41,943

2016  £m

6,320
25,057
7,604

38,981
(2,020)

36,961

Notes
(a) 
(b) 

 APE new business sales only include one tenth of single premiums, recorded on policies sold in the year. Gross premiums earned include 100 per cent of such premiums.
 Other adjustments principally include amounts in respect of the following:
–  Gross premiums earned include premiums from existing in‑force business as well as new business. The most significant amount is recorded in Asia, where a significant portion of 

regular premium business is written. Asia in‑force premiums form the vast majority of the other adjustment amount;

–  APE includes new policies written in the year which are classified as investment contracts without discretionary participation features under IFRS 4, arising mainly in Jackson for 
guaranteed investment contracts and in M&G Prudential for certain unit‑linked savings and similar contracts. These are excluded from gross premiums earned and recorded as 
deposits;

–  APE new business sales are annualised while gross premiums earned are recorded only when revenues are due; and
–  For the purpose of reporting APE new business sales, we include the Group’s share of amounts sold by the Group’s insurance joint ventures and associates. Under IFRS, joint 

ventures and associates are equity accounted and so no amounts are included within gross premiums earned.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  389

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
 
 
II Other information continued

II(m) Calculation of return on embedded value
Return on embedded value is calculated as the EEV post‑tax operating profit based on longer‑term investment returns, as a percentage 
of opening EEV basis shareholders’ funds.

Operating profit based on longer‑term investment returns (£ million)
Opening EEV basis shareholders' funds (£ million)

Return on embedded value

Note

2
9

2017

6,598
38,968

17%

2016

5,497
31,886

17%

II(n) Calculation of EEV shareholders’ funds per share
EEV shareholders’ funds per share is calculated as closing EEV shareholders’ funds divided by the number of issued shares at the balance 
sheet date. EEV shareholders’ funds per share excluding goodwill attributable to shareholders is calculated in the same manner, except 
goodwill attributable to shareholders is deducted from closing EEV shareholders’ funds.

Closing EEV shareholders' funds (£ million)
Less: Goodwill attributable to shareholders (£ million)

Closing EEV shareholders' funds excluding goodwill attributable to shareholders (£ million)
Number of issued shares at year end (millions)

Shareholders' funds per share (in pence)

Shareholders' funds per share excluding goodwill attributable to shareholders 

(in pence)

Note

31 Dec 2017

31 Dec 2016

9
9

44,698
(1,458)

43,240
2,587

1,728p

38,968
(1,475)

37,493
2,581

1,510p

1,671p

1,453p

390  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Additional unaudited financial information continuedRisk factors  

A number of risk factors affect Prudential’s 
operating results and financial condition 
and, accordingly, the trading price of its 
shares. The risk factors mentioned below 
should not be regarded as a complete and 
comprehensive statement of all potential 
risks and uncertainties. The information 
given is as of the date of this document, and 
any forward‑looking statements are made 
subject to the reservations specified below 
under ‘Forward‑Looking Statements’.

Prudential’s approaches to managing risks 
are explained in the ‘Report on the risks 
facing our business and how these are 
managed’ section of this document.

Risks relating to Prudential’s 
business 
Prudential’s businesses are 
inherently subject to market 
fluctuations and general economic 
conditions
Uncertainty, fluctuations or negative 
trends in international economic and 
investment climates could have a material 
adverse effect on Prudential’s business and 
profitability. Prudential operates in a 
macroeconomic and global financial market 
environment that presents significant 
uncertainties and potential challenges, For 
example, government interest rates remain 
low in the US, the UK and some Asian 
countries in which Prudential operates.

Global financial markets are subject to 
uncertainty and volatility created by a 
variety of factors. These factors include the 
reduction in accommodative monetary 
policies in the US, the UK and other 
jurisdictions together with its impact on the 
valuation of all asset classes, effects on 
interest rates and the risk of disorderly 
repricing of inflation expectations and 
global bond yields, concerns over 
sovereign debt, a general slowing in world 
growth, the increased level of geopolitical 
risk and policy‑related uncertainty and 
potentially negative socio‑political events. 

The adverse effects of such factors could 
be felt principally through the following 
items:

 — Reduced investment returns arising on 

the Group’s portfolios including 
impairment of debt securities and loans, 
which could reduce Prudential’s capital 
and impair its ability to write significant 
volumes of new business, increase the 
potential adverse impact of product 
guarantees, and/or have a negative 
impact on its assets under management 
and profit;

 — Higher credit defaults and wider credit 

and liquidity spreads resulting in 
realised and unrealised credit losses;

challenges related to market fluctuations 
and general economic conditions may 
continue to emerge. 

 — Failure of counterparties who have 

transactions with Prudential (eg banks 
and reinsurers) to meet commitments 
that could give rise to a negative impact 
on Prudential’s financial position and on 
the accessibility or recoverability of 
amounts due or, for derivative 
transactions, adequate collateral not 
being in place;

 — Estimates of the value of financial 

instruments becoming more difficult 
because in certain illiquid or closed 
markets, determining the value at which 
financial instruments can be realised is 
highly subjective. Processes to 
ascertain such values require 
substantial elements of judgement, 
assumptions and estimates (which may 
change over time); and 

 — Increased illiquidity, which also adds to 
uncertainty over the accessibility of 
financial resources and may reduce 
capital resources as valuations decline. 
This could occur where external capital 
is unavailable at sustainable cost, 
increased liquid assets are required to 
be held as collateral under derivative 
transactions or redemption restrictions 
are placed on Prudential’s investments 
in illiquid funds. In addition, significant 
redemption requests could also be 
made on Prudential’s issued funds and 
while this may not have a direct impact 
on the Group’s liquidity, it could result in 
reputational damage to Prudential. The 
potential impact of increased illiquidity 
is more uncertain than for other risks 
such as interest rate or credit risk.

In general, upheavals in the financial 
markets may affect general levels of 
economic activity, employment and 
customer behaviour. As a result, insurers 
may experience an elevated incidence of 
claims, lapses, or surrenders of policies, 
and some policyholders may choose to 
defer or stop paying insurance premiums. 
The demand for insurance products may 
also be adversely affected. In addition, 
there may be a higher incidence of 
counterparty failures. If sustained, this 
environment is likely to have a negative 
impact on the insurance sector over time 
and may consequently have a negative 
impact on Prudential’s business and its 
balance sheet and profitability. For 
example, this could occur if the recoverable 
value of intangible assets for 
bancassurance agreements and deferred 
acquisition costs are reduced. New 

For some non‑unit‑linked investment 
products, in particular those written in some 
of the Group’s Asian operations, it may not 
be possible to hold assets which will provide 
cash flows to match those relating to 
policyholder liabilities. This is particularly 
true in those countries where bond markets 
are not developed and in certain markets 
where regulated premium and claim values 
are set with reference to the interest rate 
environment prevailing at the time of policy 
issue. This results in a mismatch due to the 
duration and uncertainty of the liability cash 
flows and the lack of sufficient assets of a 
suitable duration. While this residual asset/
liability mismatch risk can be managed, it 
cannot be eliminated. Where interest rates 
in these markets remain lower than those 
used to calculate premium and claim values 
over a sustained period, this could have a 
material adverse effect on Prudential’s 
reported profit.

In the US, Jackson writes a significant 
amount of variable annuities that offer 
capital or income protection guarantees. 
The value of these guarantees is affected by 
market factors (such as interest rates, 
equity values, bond spreads and realised 
volatility) and policyholder behaviour. 
Jackson uses a derivative hedging 
programme to reduce its exposure to 
market risks arising on these guarantees. 
There could be market circumstances 
where the derivatives that Jackson enters 
into to hedge its market risks may not cover 
its exposures under the guarantees. The 
cost of the guarantees that remain unhedged 
will also affect Prudential’s results.

In addition, Jackson hedges the guarantees 
on its variable annuity book on an 
economic basis (with consideration of the 
local regulatory position) and, thus, accepts 
variability in its accounting results in the 
short term in order to achieve the 
appropriate result on these bases. In 
particular, for Prudential’s Group IFRS 
reporting, the measurement of the Jackson 
variable annuity guarantees is typically less 
sensitive to market movements than for the 
corresponding hedging derivatives, which 
are held at market value. However, 
depending on the level of hedging 
conducted regarding a particular risk type, 
certain market movements can drive 
volatility in the economic or local regulatory 
results that may be less significant under 
IFRS reporting.

Also, in the US, fluctuations in prevailing 
interest rates can affect results from 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  391

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationJackson which has a significant spread 
based business, with the significant 
proportion of its assets invested in fixed 
income securities. In particular, fixed 
annuities and stable value products written 
by Jackson expose Prudential to the risk 
that changes in interest rates, which are not 
fully reflected in the interest rates credited 
to customers, will reduce spread. The 
spread is the difference between the rate 
of return Jackson is able to earn on the 
assets backing the policyholders’ liabilities 
and the amounts that are credited to 
policyholders in the form of benefit 
increases, subject to minimum crediting 
rates. Declines in spread from these 
products or other spread businesses that 
Jackson conducts, and increases in 
surrender levels arising from interest rate 
rises, could have a material impact on its 
businesses or results of operations. 

On 29 March 2017 the UK submitted the 
formal notification of its intention to 
withdraw from the EU pursuant to Article 
50 of the Treaty on the European Union, as 
amended. Following submission of this 
notification, the UK has a maximum period 
of two years to negotiate the terms of its 
withdrawal from the EU. If no formal 
withdrawal agreement is reached between 
the UK and the EU, then it is expected the 
UK’s membership of the EU will 
automatically terminate two years after the 
submission of the notification of the UK’s 
intention to withdraw from the EU. The 
UK’s decision to leave the EU will have 
political, legal and economic ramifications 
for both the UK and the EU, although these 
are expected to be more pronounced for 
the UK. The Group has several UK 
domiciled operations, including 
M&G Prudential, and these may be 
impacted by a UK withdrawal from the EU. 
The outcome of the negotiations on the 
UK’s withdrawal and any subsequent 
negotiations on trade and access to the 
country’s major trading markets, including 
the single EU market, is currently unknown. 
As a result, there is ongoing uncertainty 
over the terms under which the UK will 
leave the EU, whether any transitional 
arrangements will be agreed between the 
UK and the EU, the possibility of a lengthy 
period before negotiations are concluded, 
and the potential for a disorderly exit by the 
UK without a negotiated agreement. This 
uncertainty may increase volatility in the 
markets where the Group operates and 
create the potential for a general downturn 
in economic activity and for further or 
prolonged interest rate reductions in some 
jurisdictions due to monetary easing and 
investor sentiment.

A significant part of the profit from 
M&G Prudential’s insurance operations is 
related to bonuses for policyholders 
declared on with‑profits products, which 
are broadly based on historical and current 
rates of return on equity, real estate and 
fixed income securities, as well as 
Prudential’s expectations of future 
investment returns. This profit could be 
lower in a sustained low interest rate 
environment.

Prudential is subject to the risk of 
potential sovereign debt credit 
deterioration owing to the amounts 
of sovereign debt obligations held 
in its investment portfolio
Investing in sovereign debt creates 
exposure to the direct or indirect 
consequences of political, social or 
economic changes (including changes in 
governments, heads of state or monarchs) 
in the countries in which the issuers are 
located and the creditworthiness of the 
sovereign. Investment in sovereign debt 
obligations involves risks not present in 
debt obligations of corporate issuers. In 
addition, the issuer of the debt or the 
governmental authorities that control the 
repayment of the debt may be unable or 
unwilling to repay principal or pay interest 
when due in accordance with the terms of 
such debt, and Prudential may have limited 
recourse to compel payment in the event of 
a default. A sovereign debtor’s willingness 
or ability to repay principal and to pay 
interest in a timely manner may be affected 
by, among other factors, its cash flow 
situation, its relations with its central bank, 
the extent of its foreign currency reserves, 
the availability of sufficient foreign 
exchange on the date a payment is due, the 
relative size of the debt service burden to 
the economy as a whole, the sovereign 
debtor’s policy toward local and 
international lenders, and the political 
constraints to which the sovereign debtor 
may be subject. 

Moreover, governments may use a variety 
of techniques, such as intervention by their 
central banks or imposition of regulatory 
controls or taxes, to devalue their 
currencies’ exchange rates, or may adopt 
monetary and other policies (including to 
manage their debt burdens) that have a 
similar effect, all of which could adversely 
impact the value of an investment in 
sovereign debt even in the absence of a 
technical default. Periods of economic 
uncertainty may affect the volatility of 
market prices of sovereign debt to a greater 
extent than the volatility inherent in debt 
obligations of other types of issuers. 

In addition, if a sovereign default or other 
such events described above were to 
occur, other financial institutions may also 
suffer losses or experience solvency or 
other concerns, and Prudential might face 
additional risks relating to any debt of such 
financial institutions held in its investment 
portfolio. There is also risk that public 
perceptions about the stability and 
creditworthiness of financial institutions 
and the financial sector generally might be 
adversely affected, as might counterparty 
relationships between financial institutions. 
If a sovereign were to default on its 
obligations, or adopted policies that 
devalued or otherwise altered the 
currencies in which its obligations were 
denominated this could have a material 
adverse effect on Prudential’s financial 
condition and results of operations.

Prudential is subject to the risk of 
exchange rate fluctuations owing to 
the geographical diversity of its 
businesses
Due to the geographical diversity of 
Prudential’s businesses, Prudential is 
subject to the risk of exchange rate 
fluctuations. Prudential’s operations in the 
US and Asia, which represent a significant 
proportion of operating profit based on 
longer‑term investment returns and 
shareholders’ funds, generally write 
policies and invest in assets denominated 
in local currencies. Although this practice 
limits the effect of exchange rate 
fluctuations on local operating results, it 
can lead to significant fluctuations in 
Prudential’s consolidated financial 
statements upon the translation of results 
into pounds sterling. This exposure is not 
currently separately managed. The 
currency exposure relating to the 
translation of reported earnings could 
impact financial reporting ratios such as 
dividend cover, which is calculated as 
operating profit after tax on an IFRS basis, 
divided by the dividends relating to the 
reporting year. The impact of gains or 
losses on currency translations is recorded 
as a component of shareholders’ funds 
within other comprehensive income. 
Consequently, this could impact 
Prudential’s gearing ratios (defined as debt 
over debt plus shareholders’ funds). The 
Group’s surplus capital position for 
regulatory reporting purposes may also be 
affected by fluctuations in exchange rates 
with possible consequences for the degree 
of flexibility that Prudential has in 
managing its business. 

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Risk factors continuedPrudential conducts its businesses 
subject to regulation and  
associated regulatory risks, 
including the effects of changes 
in the laws, regulations, policies 
and interpretations and any 
accounting standards in the  
markets in which it operates
Changes in government policy and 
legislation (including in relation to tax), 
capital control measures on companies 
and individuals, regulation or regulatory 
interpretation applying to companies in the 
financial services and insurance industries 
in any of the markets in which Prudential 
operates, or decisions taken by regulators 
in connection with their supervision of 
members of the Group, which in some 
circumstances may be applied 
retrospectively, may adversely affect 
Prudential. The adverse impact from  
these changes may affect Prudential’s 
product range, distribution channels, 
competitiveness, profitability, capital 
requirements, risk management 
approaches, corporate or governance 
structure and, consequently, reported 
results and financing requirements.  
Also, regulators in jurisdictions in  
which Prudential operates may impose 
requirements affecting the allocation of 
capital and liquidity between different 
business units in the Group, whether on 
a geographic, legal entity, product line or 
other basis. Regulators may change the 
level of capital required to be held by 
individual businesses or could introduce 
possible changes in the regulatory 
framework for pension arrangements and 
policies, the regulation of selling practices 
and solvency requirements. Furthermore, 
as a result of interventions by governments 
following recent financial and global 
economic conditions, there may continue 
to be changes in government regulation 
and supervision of the financial services 
industry, including the possibility of higher 
capital requirements, restrictions on 
certain types of transactions and enhanced 
supervisory powers. 

Recent shifts in the focus of some national 
governments toward more protectionist 
or restrictive economic and trade policies 
could impact on the degree and nature 
of regulatory changes and Prudential’s 
competitive position in some geographic 
markets. This could take effect, for 
example, through increased friction in 
cross‑border trade or measures favouring 
local enterprises such as changes to the 
maximum level of non‑domestic ownership 
by foreign companies.

The European Union’s Solvency II Directive 
came into effect on 1 January 2016. This 
measure of regulatory capital is more 
volatile than under the previous Solvency I 
regime and regulatory policy may evolve 
under the new regime. The European 
Commission began a review in late 2016 of 
some aspects of the Solvency II legislation, 
which is expected to continue until 2021 
and covers, among other things, a review 
of the Long Term Guarantee measures. 
Prudential applied for, and has been 
granted approval by the UK Prudential 
Regulation Authority to use the following 
measures when calculating its Solvency II 
capital requirements: the use of an internal 
model, the ‘matching adjustment’ for UK 
annuities, the ‘volatility adjustment’ for 
selected US Dollar‑denominated business, 
and UK transitional measures. Prudential 
also has permission to use ‘deduction and 
aggregation’ as the method by which the 
contribution of the Group’s US insurance 
entities to the Group’s solvency is 
calculated, which in effect recognises 
surplus in US insurance entities in excess of 
250 per cent of local US Risk Based Capital 
requirements. There is a risk that in the 
future changes are required to be made 
to the approved internal model and these 
related applications which could have a 
material impact on the Group Solvency II 
capital position. Where internal model 
changes are subject to regulatory approval, 
there is a risk that the approval is delayed or 
not given. In such circumstances, changes 
in our risk profile would not be able to be 
appropriately reflected in our internal 
model, which could have a material impact 
on the Group’s Solvency II capital position. 

The UK’s decision to leave the EU could 
result in significant changes to the legal and 
regulatory regime under which the Group 
operates, the nature and extent of which 
are uncertain while the outcome of 
negotiations regarding the UK’s withdrawal 
from the EU and the extent and terms of 
any future access to the single EU market 
remains unknown. 

Currently there are also a number of other 
global regulatory developments which 
could impact Prudential’s businesses in 
its many jurisdictions. These include the 
Dodd‑Frank Wall Street Reform and 
Consumer Protection Act (Dodd‑Frank 
Act) in the US, the work of the Financial 
Stability Board (FSB) on Global 
Systemically Important Insurers (G‑SIIs), 
the Insurance Capital Standard (ICS) being 
developed by the International Association 
of Insurance Supervisors (IAIS), the 
Markets in Financial Instruments Directive 

(the ‘MiFID II Directive’), which recently 
came into force in the EU and the EU 
General Data Protection Regulation that 
comes into force in May 2018. In addition, 
regulators in a number of jurisdictions in 
which the Group operates are further 
developing local capital regimes; this 
includes potential future developments 
in Solvency II in the UK (as referred to 
above), National Association of Insurance 
Commissioners’ reforms in the US 
including any implications from the 
recently enacted US tax reform legislation 
and amendments to certain local statutory 
regimes in some territories in Asia. There 
remains a high degree of uncertainty over 
the potential impact of these changes on 
the Group.

The Dodd‑Frank Act provides for a 
comprehensive overhaul of the financial 
services industry within the US including 
reforms to financial services entities, 
products and markets. The full impact 
of the Dodd‑Frank Act on Prudential’s 
businesses remains unclear, as many of 
its provisions are primarily focused on 
the banking industry, have a delayed 
effectiveness and/or require rulemaking or 
other actions by various US regulators over 
the coming years. There is also potential 
uncertainty surrounding future changes to 
the Dodd‑Frank Act under the current US 
administration. 

Prudential’s designation as a G‑SII was 
reaffirmed on 21 November 2016. As a 
result of this designation, Prudential is 
subject to additional regulatory 
requirements, including a requirement to 
submit enhanced risk management plans 
(such as a Group‑wide Recovery Plan, a 
Systemic Risk Management Plan and a 
Liquidity Risk Management Plan) to a Crisis 
Management Group (CMG) comprised of 
an international panel of regulators.

The G‑SII regime also introduces capital 
requirements in the form of a Higher Loss 
Absorption (HLA) requirement. While this 
requirement was initially intended to come 
into force in 2019, this has now been 
postponed to 2022. The HLA is also now 
intended to be based on the ICS. The IAIS 
has announced that the implementation 
of ICS will be conducted in two phases – 
a five‑year monitoring phase followed 
by an implementation phase. During the 
monitoring phase, Internationally Active 
Insurance Groups, for which Prudential 
satisfies the criteria, will be required to 
report on compliance with the ICS to the 
group‑wide supervisor on a confidential 
basis, although these results will not be 
used as a basis to trigger supervisory 

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01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationaction. The Common Framework 
(ComFrame) for the Supervision of 
Internationally Active Insurance Groups 
will more generally establish a set of 
common principles and standards 
designed to assist regulators in addressing 
risks that arise from insurance groups 
with operations in multiple jurisdictions. 

Various jurisdictions in which  
Prudential operates have created investor 
compensation schemes that require 
mandatory contributions from market 
participants in some instances in the event 
of a failure of a market participant. As a 
major participant in the majority of its 
chosen markets, circumstances could  
arise in which Prudential, along with  
other companies, may be required to  
make such contributions.

The Group’s accounts are prepared in 
accordance with current International 
Financial Reporting Standards (IFRS) 
applicable to the insurance industry.  
The International Accounting Standards 
Board (IASB) introduced a framework  
that it described as Phase I which, under 
its standard IFRS 4 permitted insurers to 
continue to use the statutory basis of 
accounting for insurance assets and 
liabilities that existed in their jurisdictions 
prior to January 2005. In May 2017, the 
IASB published its replacement standard 
on insurance accounting (IFRS 17, 
‘Insurance Contracts’), which will have the 
effect of introducing fundamental changes 
to the statutory reporting of insurance 
entities that prepare accounts according to 
IFRS from 2021. The European Union will 
apply its usual process for assessing 
whether the standard meets the necessary 
criteria for endorsement. The Group is 
reviewing the complex requirements of 
this standard and considering its potential 
impact. The effect of changes required 
to the Group’s accounting policies as a 
result of implementing the new standard is 
currently uncertain, but these changes can 
be expected to, amongst other things, alter 
the timing of IFRS profit recognition. The 
implementation of this standard is also 
likely to require significant enhancements 
to IT, actuarial and finance systems of the 
Group, and so will have an increase on the 
Group’s expenses.

Any changes or modification of IFRS 
accounting policies may require a change 
in the way in which future results will 
be determined and/or a retrospective 
adjustment of reported results to 
ensure consistency.

The resolution of several issues 
affecting the financial services 
industry could have a negative 
impact on Prudential’s reported 
results or on its relations with 
current and potential customers
Prudential is, and in the future may be, 
subject to legal and regulatory actions in 
the ordinary course of its business, both 
in the UK and internationally. Such actions 
may relate to the application of current 
regulations for example the Financial 
Conduct Authority’s (FCA) principles and 
conduct of business rules or the failure to 
implement new regulations. These actions 
could involve a review of types of business 
sold in the past under acceptable market 
practices at the time, such as the 
requirement in the UK to provide redress 
to certain past purchasers of pensions and 
mortgage endowment policies, changes 
to the tax regime affecting products, and 
regulatory reviews on products sold and 
industry practices, including, in the latter 
case, lines of business it has closed. 
Current regulatory actions include the 
UK business’s undertaking to the FCA to 
review annuities sold without advice after 
1 July 2008 to its contract‑based defined 
contribution pension customers. This will 
result in the UK business being required 
to provide redress to certain such 
customers, the ultimate amount of which 
remains uncertain. 

Regulators may also focus on the approach 
that product providers use to select 
third‑party distributors and to monitor 
the appropriateness of sales made by them. 
In some cases, product providers can be 
held responsible for the deficiencies of 
third‑party distributors. 

In the US, there has been significant 
attention on the different regulatory 
standards applied to investment advice 
delivered to retail customers by different 
sectors of the industry. As a result of 
reports relating to perceptions of industry 
abuses, there have been numerous 
regulatory inquiries and proposals for 
legislative and regulatory reforms. This 
includes focus on the suitability of sales of 
certain products, alternative investments 
and the widening of the circumstances 
under which a person or entity providing 
investment advice with respect to certain 
employee benefit and pension plans would 
be considered a fiduciary (subjecting the 
person or entity to certain regulatory 
requirements, such as those adopted 
by the US Department of Labor (DoL). 
Elements of the DoL fiduciary duty rules, 
including the impartial conduct standards, 

became effective on 9 June 2017 but 
applicability of the remaining components 
of the rules has been delayed until 1 July 
2019. There is a risk that new regulations 
introduced may have a material adverse 
effect on the sales of the products by 
Prudential and increase Prudential’s 
exposure to legal risks. 

Litigation, disputes and regulatory 
investigations may adversely affect 
Prudential’s profitability and 
financial condition
Prudential is, and may in the future be, 
subject to legal actions, disputes and 
regulatory investigations in various 
contexts, including in the ordinary course 
of its insurance, investment management 
and other business operations. These legal 
actions, disputes and investigations may 
relate to aspects of Prudential’s businesses 
and operations that are specific to 
Prudential, or that are common to 
companies that operate in Prudential’s 
markets. Legal actions and disputes may 
arise under contracts, regulations 
(including tax) or from a course of conduct 
taken by Prudential, and may be class 
actions. Although Prudential believes that 
it has adequately provided in all material 
respects for the costs of litigation and 
regulatory matters, no assurance can be 
provided that such provisions are 
sufficient. Given the large or indeterminate 
amounts of damages sometimes sought, 
other sanctions that might be imposed and 
the inherent unpredictability of litigation 
and disputes, it is possible that an adverse 
outcome could have an adverse effect on 
Prudential’s reputation, results of 
operations or cash flows.

Prudential’s businesses are 
conducted in highly competitive 
environments with developing 
demographic trends and continued 
profitability depends upon 
management’s ability to respond 
to these pressures and trends
The markets for financial services in the 
UK, US and Asia are highly competitive, 
with several factors affecting Prudential’s 
ability to sell its products and continued 
profitability, including price and yields 
offered, financial strength and ratings, 
range of product lines and product quality, 
brand strength and name recognition, 
investment management performance, 
historical bonus levels, the ability to 
respond to developing demographic trends, 
customer appetite for certain savings 
products and technological advances. 
In some of its markets, Prudential faces 
competitors that are larger, have greater 

394  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Risk factors continuedfinancial resources or a greater market 
share, offer a broader range of products 
or have higher bonus rates. Further, 
heightened competition for talented and 
skilled employees and agents with local 
experience, particularly in Asia, may limit 
Prudential’s potential to grow its business 
as quickly as planned.

In Asia, the Group’s principal competitors 
include global life insurers such as Allianz, 
AXA, and Manulife together with regional 
insurers such as AIA and Great Eastern, 
and multinational asset managers such as 
Franklin Templeton, HSBC Global Asset 
Management, J.P. Morgan Asset 
Management and Schroders. In most 
markets, there are also local companies 
that have a material market presence.

M&G Prudential’s principal competitors 
include many of the major retail financial 
services companies and fund management 
companies including, in particular, Aviva, 
Janus Henderson, Jupiter, Legal & General, 
Schroders and Standard Life Aberdeen. 

Jackson’s competitors in the US include 
major stock and mutual insurance 
companies, mutual fund organisations, 
banks and other financial services 
companies such as Aegon, AIG, Allianz, 
AXA Financial Inc., Brighthouse, Lincoln 
Financial Group, MetLife and 
Prudential Financial.

Prudential believes competition will 
intensify across all regions in response 
to consumer demand, digital and other 
technological advances, the need for 
economies of scale and the consequential 
impact of consolidation, regulatory actions 
and other factors. Prudential’s ability to 
generate an appropriate return depends 
significantly upon its capacity to anticipate 
and respond appropriately to these 
competitive pressures.

Downgrades in Prudential’s 
financial strength and credit 
ratings could significantly impact 
its competitive position and damage 
its relationships with creditors or 
trading counterparties
Prudential’s financial strength and credit 
ratings, which are used by the market to 
measure its ability to meet policyholder 
obligations, are an important factor 
affecting public confidence in Prudential’s 
products, and as a result, its 
competitiveness. Downgrades in 
Prudential’s ratings as a result of, for 
example, decreased profitability, increased 
costs, increased indebtedness or other 
concerns could have an adverse effect on 
its ability to market products, retain current 

policyholders, and on the Group’s financial 
flexibility. In addition, the interest rates 
Prudential pays on its borrowings are 
affected by its credit ratings, which are in 
place to measure the Group’s ability to 
meet its contractual obligations.

Prudential plc’s long‑term senior debt is 
rated as A2 by Moody’s, A+ by Standard & 
Poor’s, and A by Fitch. These ratings are all 
on a stable outlook. 

Prudential plc’s short‑term debt is rated as 
P‑1 by Moody’s, A‑1 by Standard & Poor’s, 
and F1 by Fitch. 

The Prudential Assurance Company 
Limited’s financial strength is rated Aa3 by 
Moody’s, AA by Standard & Poor’s, and 
AA by Fitch. These ratings are all on a 
stable outlook. 

Jackson’s financial strength is rated AA 
by Standard & Poor’s and Fitch, A1 by 
Moody’s, and A+ by AM Best. These 
ratings have a stable outlook. 

Prudential Assurance Co. Singapore (Pte) 
Ltd’s financial strength is rated AA by 
Standard & Poor’s. This rating is on a 
stable outlook.

All ratings above are stated as at 
13 March 2018.

In addition, changes in methodologies and 
criteria used by rating agencies could result 
in downgrades that do not reflect changes 
in the general economic conditions or 
Prudential’s financial condition.

Adverse experience in the 
operational risks inherent in 
Prudential’s business could 
disrupt its business functions 
and have a negative impact on 
its results of operations
Operational risks are present in all of 
Prudential’s businesses, including the risk 
(from both Prudential and its outsourcing 
partners) of direct or indirect loss resulting 
from inadequate or failed internal and 
external processes, systems or human 
error, the effects of natural or man‑made 
catastrophic events (such as natural 
disasters, pandemics, cyber‑attacks, 
acts of terrorism, civil unrest and other 
catastrophes) or from other external 
events. Exposure to such events could 
disrupt Prudential’s systems and 
operations significantly, which may result 
in financial loss and reputational damage.

Prudential’s business is dependent on 
processing a large number of transactions 
across numerous and diverse products, 
and it employs a large number of models, 
and user developed applications, some of 

which are complex, in its processes. The 
long‑term nature of much of the Group’s 
business also means that accurate records 
have to be maintained for significant 
periods. Further, Prudential operates in an 
extensive and evolving legal and regulated 
environment which adds to the operational 
complexity of its business processes 
and controls. 

These factors, among others, result in 
significant reliance on and require 
significant investment in information 
technology (IT), compliance and other 
operational systems, personnel and 
processes. 

As part of the implementation of its 
business strategies, Prudential has 
commenced a number of change initiatives 
to be established across the Group, some of 
which are interconnected and/or of large 
scale, that may have material financial and 
reputational implications if such initiatives 
fail (either wholly or in part) to meet their 
objectives and could place strain on the 
operational capacity of the Group. These 
initiatives include the combination of M&G 
and Prudential UK & Europe, the proposed 
demerger of M&G Prudential and the 
intended sale of part of the UK annuity 
portfolio. In addition, Prudential outsources 
several operations, including a significant 
part of its back office and customer‑facing 
functions as well as a number of IT 
functions, resulting in reliance upon the 
operational processing performance of its 
outsourcing partners.

Although Prudential’s IT, compliance and 
other operational systems, models and 
processes incorporate controls designed to 
manage and mitigate the operational and 
model risks associated with its activities, 
there can be no assurance that such 
controls will always be effective. Due to 
human error among other reasons, 
operational and model risk incidents do 
happen periodically and no system or 
process can entirely prevent them although 
there have not been any material events to 
date. Prudential’s legacy and other IT 
systems and processes, as with operational 
systems and processes generally, may be 
susceptible to failure or security breaches.  

Such events could, among other things, 
harm Prudential’s ability to perform 
necessary business functions, result in 
the loss of confidential or proprietary data 
(exposing it to potential legal claims and 
regulatory sanctions) and damage its 
reputation and relationships with its 
customers and business partners. Similarly, 
any weakness in administration systems 

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Annual Report 2017    Prudential plc  395

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information(such as those relating to policyholder 
records or meeting regulatory 
requirements) or actuarial reserving 
processes could have a material adverse 
effect on its results of operations during 
the effective period.

The proposed demerger of 
M&G Prudential carries with it 
execution risk and will require 
significant management attention
The proposed demerger of 
M&G Prudential (Prudential’s UK 
business), is subject to a number of factors 
(including prevailing market conditions, 
transfer of the Hong Kong business from 
The Prudential Assurance Company 
Limited to Prudential Corporation Asia 
Limited and approvals from regulators and 
shareholders). Therefore there can be no 
certainty as to the timing of the demerger, 
or that it will be completed as proposed (or 
at all). Further, if the proposed demerger is 
completed, there can be no assurance that 
either Prudential plc or M&G Prudential 
will realise the anticipated benefits of the 
transaction, or that the proposed demerger 
will not adversely affect the trading value 
or liquidity of the shares of either or both of 
the two businesses. In addition, preparing 
for and implementing the proposed 
demerger is expected to require significant 
time from management, which may divert 
management’s attention from other 
aspects of Prudential’s business.

Attempts by third parties to  
access or disrupt Prudential’s 
IT systems could result in loss of 
trust from Prudential’s customers, 
reputational damage and 
financial loss
Prudential and its business partners are 
increasingly exposed to the risk that 
third parties may attempt to disrupt the 
availability, confidentiality and integrity 
of its IT systems, which could result in 
disruption to  key operations, make it 
difficult to recover critical services, damage 
assets and compromise the integrity and 
security of data (both corporate and 
customer). This could result in loss of trust 
from Prudential’s customers, reputational 
damage and direct or indirect financial 
loss. The cyber‑security threat continues 
to evolve globally in sophistication and 
potential significance. Prudential’s 
increasing market profile, growing 
customer interest in interacting with their 
insurance providers and asset managers 
through the internet and social media, 
improved brand awareness and the 
classification of Prudential as a G‑SII could 
also increase the likelihood of Prudential 

being considered a target by cyber 
criminals. Further, there have been recent 
changes to the threat landscape and the 
risk from untargeted but sophisticated 
and automated attacks has increased. 
Developments in data protection 
worldwide (such as the EU General Data 
Protection Regulation that comes into 
force in May 2018) may also increase the 
financial and reputational implications for 
Prudential following a significant breach of 
its (or its third‑party suppliers’) IT systems. 
To date, Prudential has not identified a 
failure or breach which has had a material 
impact in relation to its legacy and other IT 
systems and processes. However, it has 
been, and likely will continue to be, subject 
to potential damage from computer 
viruses, attempts at unauthorised access 
and cyber‑security attacks such as ‘denial 
of service’ attacks (which, for example, can 
cause temporary disruption to websites 
and IT networks), phishing and disruptive 
software campaigns.

Prudential is continually enhancing its 
IT environment to remain secure against 
emerging threats, together with increasing 
its ability to detect system compromise and 
recover should such an incident occur. 
However, there can be no assurance that 
such events will not take place which may 
have material adverse consequential 
effects on Prudential’s business and 
financial position.  

The failure to understand and 
respond effectively to the impacts 
of transitional and physical risks 
associated with climate change 
could adversely affect Prudential’s 
results of operations and its 
long-term strategy
Climate change poses potentially 
significant risks to Prudential and its 
customers, not only from the physical 
impacts of climate change, driven by 
specific climate‑related events such as 
natural disasters, but also from the 
transition risks, associated with the shift 
to a low‑carbon economy. 

The climate risk landscape continues to 
evolve and is moving up the agenda of 
many regulators, governments, non‑
governmental organisations and investors. 
For example, the Financial Stability Board 
(FSB’s) Task Force for Climate‑related 
Disclosures recommendations were 
published in 2017 to provide a voluntary 
framework on corporate climate‑related 
financial disclosures following the FSB’s 
concern that there may be systemic 
risk in the financial system related to 
climate change.

Global commitments to limit climate 
change were recently agreed and 
governmental and corporate efforts to 
transition to a low‑carbon economy in the 
coming decades could have an adverse 
impact on global investment assets. In 
particular, there is a risk that this transition 
including the related changes to 
technology, policies and regulations and 
the speed of their implementation, could 
result in some sectors (such as but not 
limited to the fossil fuel industry) facing 
significantly higher costs and a disorderly 
adjustment to their asset values. This  
could lead to an adverse impact on the 
value and the future performance of the 
investment assets of the Group if climate 
considerations are not effectively 
integrated into investment decisions and 
fiduciary and stewardship duties. Where 
Prudential’s investment horizons are long 
term, the relevant assets are potentially 
more exposed to the long‑term impact 
of climate change.

Adverse experience relative to 
the assumptions used in pricing 
products and reporting business 
results could significantly affect 
Prudential’s results of operations
In common with other life insurers, the 
profitability of the Group’s businesses 
depends on a mix of factors including 
mortality and morbidity levels and trends, 
policy surrenders and take‑up rates on 
guarantee features of products, investment 
performance and impairments, unit cost of 
administration and new business 
acquisition expenses.

Prudential needs to make assumptions 
about a number of factors in determining 
the pricing of its products, for setting 
reserves, and for reporting its capital levels 
and the results of its long‑term business 
operations. For example, the assumption 
that Prudential makes about future 
expected levels of mortality is particularly 
relevant for its UK annuity business, where 
payments are guaranteed for at least as 
long as the policyholder is alive. Prudential 
conducts rigorous research into longevity 
risk, using industry data as well as its own 
substantial annuitant experience. As part 
of its pension annuity pricing and reserving 
policy, Prudential’s UK business assumes 
that current rates of mortality continuously 
improve over time at levels based on 
adjusted data and informed by models 
from the Continuous Mortality 
Investigation (CMI) as published by the 
Institute and Faculty of Actuaries. 
Assumptions about future expected levels 
of mortality are also of relevance to the 

396  Prudential plc    Annual Report 2017 

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Risk factors continuedPrudential’s Articles of 
Association contain an exclusive 
jurisdiction provision
Under Prudential’s Articles of Association, 
certain legal proceedings may only be 
brought in the courts of England and 
Wales. This applies to legal proceedings 
by a shareholder (in its capacity as such) 
against Prudential and/or its Directors 
and/or its professional service providers. 
It also applies to legal proceedings 
between Prudential and its Directors and/
or Prudential and Prudential’s professional 
service providers that arise in connection 
with legal proceedings between the 
shareholder and such professional 
service provider. This provision could 
make it difficult for US and other 
non‑UK shareholders to enforce 
their shareholder rights.

Changes in tax legislation may 
result in adverse tax consequences
Tax rules, including those relating to the 
insurance industry, and their interpretation 
may change, possibly with retrospective 
effect, in any of the jurisdictions in which 
Prudential operates. Significant tax 
disputes with tax authorities, and any 
change in the tax status of any member of 
the Group or in taxation legislation or its 
scope or interpretation could affect 
Prudential’s financial condition and results 
of operations. 

Certain of Prudential’s subsidiaries are 
restricted by applicable insurance, 
foreign exchange and tax laws, rules and 
regulations that can limit remittances. 
In some circumstances, this could limit 
Prudential’s ability to pay dividends to 
shareholders or to make available funds 
held in certain subsidiaries to cover 
operating expenses of other members 
of the Group.

Prudential operates in a number 
of markets through joint ventures 
and other arrangements with third 
parties, involving certain risks that 
Prudential does not face with respect 
to its consolidated subsidiaries
Prudential operates, and in certain markets 
is required by local regulation to operate, 
through joint ventures and other similar 
arrangements. For such Group operations, 
management control is exercised in 
conjunction with other participants. The 
level of control exercisable by the Group 
depends on the terms of the contractual 
agreements, in particular, the allocation of 
control among, and continued cooperation 
between, the participants. In addition, the 
level of control exercisable by the Group 
could also be subject to changes in the 
maximum level of non‑domestic ownership 
imposed on foreign companies in certain 
jurisdictions. Prudential may face financial, 
reputational and other exposure (including 
regulatory censure) in the event that any 
of its partners fails to meet its obligations 
under the arrangements, encounters 
financial difficulty, or fails to comply with 
local or international regulation and 
standards such as those pertaining to the 
prevention of financial crime. In addition, 
a significant proportion of the Group’s 
product distribution is carried out through 
arrangements with third parties not 
controlled by Prudential and is therefore 
dependent upon continuation of these 
relationships. A temporary or permanent 
disruption to these distribution 
arrangements, such as through significant 
deterioration in the reputation, financial 
position or other circumstances of the 
third party or material failure in controls 
(such as those pertaining to the prevention 
of financial crime) could adversely affect 
the results of operations of Prudential.

Guaranteed Minimum Withdrawal Benefit 
(GMWB) of Jackson’s variable annuity 
business. If mortality improvement rates 
significantly exceed the improvement 
assumed, Prudential’s results of operations 
could be adversely affected.

A further factor is the assumption that 
Prudential makes about future expected 
levels of the rates of early termination of 
products by its customers (known as 
persistency). This is relevant to a number 
of lines of business in the Group, especially 
for Jackson’s portfolio of variable annuities. 
Prudential’s persistency assumptions 
reflect a combination of recent past 
experience for each relevant line of 
business and expert judgement, especially 
where a lack of relevant and credible 
experience data exists. Any expected 
change in future persistency is also 
reflected in the assumption. If actual levels 
of future persistency are significantly 
different than assumed, the Group’s results 
of operations could be adversely affected. 
Furthermore, Jackson’s variable annuity 
products are sensitive to other types of 
policyholder behaviour, such as the 
take‑up of its GMWB product features. 

In addition, Prudential’s business may be 
adversely affected by epidemics and other 
effects that give rise to a large number 
of deaths or additional sickness claims. 
Significant influenza epidemics have 
occurred a number of times historically 
but the likelihood, timing, or the severity 
of future epidemics cannot be predicted. 
The effectiveness of external parties, 
including governmental and 
non‑governmental organisations, 
in combating the spread and severity  
of any epidemics could have a material 
impact on the Group’s loss experience.

As a holding company, Prudential 
is dependent upon its subsidiaries 
to cover operating expenses and 
dividend payments
The Group’s insurance and investment 
management operations are generally 
conducted through direct and indirect 
subsidiaries, which are subject to the  
risks discussed elsewhere in this  
‘Risk Factors’ section.

As a holding company, Prudential’s 
principal sources of funds are remittances 
from subsidiaries, shareholder‑backed 
funds, the shareholder transfer from 
long‑term funds and any amounts that may 
be raised through the issuance of equity, 
debt and commercial paper. 

www.prudential.co.uk 

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AER 
Actual Exchange Rates are actual historical 
exchange rates for the specific accounting 
period, being the average rates over the 
period for the income statement and the 
closing rates for the balance sheet at the 
balance sheet date.

Annual premium equivalent or APE 
A measure of new business activity that is 
calculated as the sum of annualised regular 
premiums from new business plus 
10 per cent of single premiums on new 
business written during the period.

Asset backed security  
A security whose value and income 
payments are derived from and 
collateralised (or ‘backed’) by a specified 
pool of underlying assets. The pool of 
assets is typically a group of small and 
illiquid assets that are unable to be sold 
individually.

Available for sale (AFS) 
Securities that have been acquired neither 
for short‑term sale nor to be held to 
maturity. AFS securities are measured at 
fair value on the statement of financial 
position with unrealised gains and losses 
being booked in Other Comprehensive 
Income instead of the income statement.

Back book of business
The insurance policies sold in past periods 
that are still in‑force and hence are still 
recorded on the insurer’s balance sheet.

Bonuses 
Bonuses refer to the non‑guaranteed 
benefit added to participating life insurance 
policies and are the way in which 
policyholders receive their share of the 
profits of the policies. There are normally 
two types of bonus; 

 — Regular bonus – expected to be added 
every year during the term of the policy. 
It is not guaranteed that a regular bonus 
will be added each year, but once it is 
added, it cannot be reversed, also 
known as annual or reversionary bonus; 
and

 — Final bonus – an additional bonus 

expected to be paid when policyholders 
take money from the policies. If 
investment return has been low over 
the lifetime of the policy, a final bonus 
may not be paid. Final bonuses may 
vary and are not guaranteed.

Cash surrender value 
The amount of cash available to a policy 
holder on the surrender of or withdrawal 
from a life insurance policy or annuity 
contract.

CER 
Constant Exchange Rate – Prudential plc 
reports its results at both actual exchange 
rates (AER) to reflect actual results and also 
constant exchange rates (CER) so as to 
eliminate the impact from exchange 
translation. CER results are calculated by 
translating prior year results using current 
period foreign currency exchange rates ie 
current period average rates for the income 
statements and current period closing rate 
for the balance sheet.

Closed-book life insurance business
A ‘closed book’ is essentially a group of 
insurance policies that are no longer sold, 
but are still featured on the books of a life 
insurer as a premium‑paying policy. The 
insurance company has ‘closed the books’ 
on new sales of these products which will 
remain in run‑off until the policies expire 
and all claims are settled.

Core structural borrowings 
Borrowings which Prudential considers to 
form part of its core capital structure and 
exclude operational borrowings.

Credit risk 
The risk of loss if another party fails to meet 
its obligations, or fails to do so in a timely 
fashion.

Currency risk 
The risk that asset or liability values, cash 
flows, income or expenses will be affected 
by changes in exchange rates. Also 
referred to as foreign exchange risk.

Deferred acquisition costs or DAC 
Acquisition costs are expenses of an 
insurer which are incurred in connection 
with the acquisition of new insurance 
contracts or the renewal of existing 
insurance policies. They include 
commissions and other variable sales 
inducements and the direct costs of issuing 
the policy, such as underwriting and other 
policy issue expenses. Typically, under 
IFRS, an element of acquisition costs are 
deferred ie not expensed in the year 
incurred, and instead amortised in the 
income statement in line with the 
emergence of surpluses on the related 
contracts. 

Deferred annuities 
Annuities or pensions due to be paid from a 
future date or when the policyholder 
reaches a specified age.

Discretionary participation features 
or DPF 
A contractual right to receive, as a 
supplement to guaranteed benefits, 
additional benefits:

 — That are likely to be a significant portion 

of the total contractual benefits;

 — Whose amount or timing is 

contractually at the discretion of the 
issuer; and

 — That are contractually based on asset, 

fund, company or other entity 
performance.

Dividend cover 
Dividend cover is calculated as operating 
profit after tax on an IFRS basis, divided by 
the current year interim dividend plus the 
proposed final dividend.

Endowment product 
An ordinary individual life insurance 
product that provides the insured party 
with various guaranteed benefits if it 
survives specific maturity dates or periods 
stated in the policy. Upon the death of the 
insured party within the coverage period, a 
designated beneficiary receives the face 
value of the policy.

European Embedded Value or EEV 
Financial results that are prepared on a 
supplementary basis to the Group’s 
consolidated IFRS results and which are 
prepared in accordance with a set of 
Principles issued by the Chief Financial 
Officers Forum of European Insurance 
Companies in May 2004 and expanded by 
the Additional Guidance of EEV 
Disclosures published in October 2005. 
The principles are designed to capture the 
value of the new business sold in the period 
and of the business in force.

Fixed annuities
Fixed annuity contracts written in the US 
which allow for tax‑deferred accumulation 
of funds, are used for asset accumulation in 
retirement planning and for providing 
income in retirement and offer flexible 
pay‑out options. The contract holder pays 
the insurer a premium, which is credited to 
the contract holders’ account. Periodically, 
interest is credited to the contract holders’ 
account and administrative charges are 
deducted, as appropriate.

398  Prudential plc    Annual Report 2017 

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Fixed indexed annuities 
These are similar to fixed annuities in that 
the contract holder pays the insurer a 
premium, which is credited to the contract 
holders’ account and, periodically, interest 
is credited to the contract holders’ account 
and administrative charges are deducted, 
as appropriate. An annual minimum 
interest rate may be guaranteed, although 
actual interest credited may be higher and 
is linked to an equity index over its indexed 
option period.

Funds under management 
These comprise funds of the Group held 
in the statement of financial position and 
external funds that are managed by 
Prudential asset management operations.

Group free surplus 
Group free surplus at the end of the period 
comprises free surplus for the insurance 
businesses, representing the excess of 
the net worth over the required capital 
included in the EEV results, and IFRS 
net assets for the asset management 
businesses excluding goodwill. The 
free surplus generated during the period 
comprises the movement in this balance 
excluding foreign exchange, capital, and 
other reserve movements. Specifically, 
it includes amounts maturing from the 
in‑force operations during the period 
less the investment in new business, 
the effect of market movements and 
other one‑off items.

Guaranteed annuities 
Policies that pay out a fixed amount of 
benefit for a defined period.

Guaranteed investment contract 
(GIC) (US) 
An investment contract between an 
insurance company and an institutional 
investor, which provides a stated rate of 
return on deposits over a specified period 
of time. They typically provide for partial or 
total withdrawals at book value if needed 
for certain liquidity needs of the plan.

Guaranteed minimum accumulation 
benefit (GMAB) (US) 
A guarantee that ensures that the contract 
value of a variable annuity contract will be 
at least equal to a certain minimum amount 
after a specified number of years.

Guaranteed minimum death  
benefit (GMDB) (US) 
The basic death benefit offered under 
variable annuity contracts, which specifies 
that if the owner dies before annuity 
income payments begin, the beneficiary 
will receive a payment equal to the greater 
of the contract value or purchase payments 
less withdrawals.

Guaranteed minimum income 
benefit (GMIB) (US) 
A guarantee that ensures, under certain 
conditions, that the owner may annuitise 
the variable annuity contract based on the 
greater of (a) the actual account value or (b) 
a pay‑out base equal to premiums credited 
with some interest rate, or the maximum 
anniversary value of the account prior to 
annuitisation.

Guaranteed minimum withdrawal 
benefit (GMWB) (US)  
A guarantee in a variable annuity that 
promises that the owner may make annual 
withdrawals of a defined amount for the life 
of the owner or until the total guaranteed 
amount is recovered, regardless of market 
performance or the actual account balance.

Health and protection 
These comprise health and personal 
accident insurance products, which 
provide morbidity or sickness benefits and 
include health, disability, critical illness and 
accident coverage. Health and protection 
products are sold both as standalone 
policies and as riders that can be attached 
to life insurance products. Health and 
protection riders are presented together 
with ordinary individual life insurance 
products for purposes of disclosure of 
financial information.

Immediate annuity 
An annuity in which payments to the 
annuitant or beneficiary start at once 
upon establishment of the annuity plan or 
scheme. Such annuities are almost always 
purchased with a single (lump sum) 
payment.

In-force 
An insurance policy or contract reflected 
on records that has not expired, matured or 
otherwise been surrendered or terminated.

Inherited estate 
For life insurance proprietary companies, 
surplus capital available on top of what is 
necessary to cover policyholders 
reasonable expectations. An inherited 
(orphan) estate is effectively surplus capital 
on a realistic basis built over time and not 
allocated to policyholders or shareholders.

Internal rate of return (IRR) 
The IRR is equivalent to the discount rate 
at which the present EEV value of the 
post‑tax cash flows expected to be earned 
over the life time of the business written in 
shareholder‑backed life funds is equal to 
the total invested capital to support the 
writing of the business. The capital 
included in the calculation of the IRR is 
equal to the amount required to pay 
acquisition costs and set up reserves less 
premiums received, plus encumbered 
capital. The impact of the time value of 
options and guarantees is included 
in the calculation.

Internal vesting
Internal vestings are proceeds from a 
Prudential policy which the policyholder 
has decided to reinvest in a Prudential 
annuity product.

International Financial Reporting 
Standards (IFRS)
Accounting standards that all publicly listed 
groups in the European Union are required 
to apply in preparing consolidated financial 
statements.

Investment grade 
Investments rated BBB‑ or above for S&P, 
Baa3 or above for Moodys. Generally they 
are bonds that are judged by the rating 
agency as likely enough to meet payment 
obligations that banks are allowed to invest 
in them.

Investment-linked products 
or contracts 
Insurance products where the surrender 
value of the policy is linked to the value of 
underlying investments (such as collective 
investment schemes, internal investment 
pools or other property) or fluctuations in 
the value of underlying investment or 
indices. Investment risk associated with 
the product is usually borne by the 
policyholder. Insurance coverage, 
investment and administration services 
are provided for which the charges are 
deducted from the investment fund assets. 
Benefits payable will depend on the price 
of the units prevailing at the time of 
surrender, death or the maturity of the 
product, subject to surrender charges. 
These are also referred to as unit‑linked 
products or unit‑linked contracts.

Liquidity coverage ratio
Prudential calculates this as assets and 
resources available to us that are readily 
convertible to cash to cover corporate 
obligations in a prescribed stress scenario. 
We calculate this ratio over a range of time 
horizons extending to 12 months.

www.prudential.co.uk 

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Liquidity premium
This comprises the premium that is 
required to compensate for the lower 
liquidity of corporate bonds relative to 
swaps and the mark to market risk premium 
that is required to compensate for the 
potential volatility in corporate bond 
spreads (and hence market values) at the 
time of sale. 

Open ended investment company 
(OEIC)
A collective investment fund structured as 
a limited company in which investors can 
buy and sell shares.

Operational borrowings 
Borrowings which arise in the normal 
course of the business.

Participating funds 
Distinct portfolios where the policyholders 
have a contractual right to receive at the 
discretion of the insurer additional benefits 
based on factors such as the performance 
of a pool of assets held within the fund, as 
a supplement to any guaranteed benefits. 
The insurer may either have discretion as 
to the timing of the allocation of those 
benefits to participating policyholders or 
may have discretion as to the timing and 
the amount of the additional benefits. For 
Prudential the most significant participating 
funds are with‑profits funds for business 
written in the UK, Hong Kong, Malaysia 
and Singapore.

Participating policies or 
participating business 
Contracts of insurance where the 
policyholders have a contractual right to 
receive, at the discretion of the insurer, 
additional benefits based on factors such 
as investment performance, as a 
supplement to any guaranteed benefits. 
This is also referred to as with‑profits 
business.

Payback period
Payback period is the time in which the 
initial ‘cash’ outflow of investment is 
expected to be recovered from the ‘cash’ 
inflows generated by the investment. We 
measure cash outflow by our investment 
of free surplus in new business sales. The 
payback period equals the time taken for 
this business to generate free surplus to 
cover this investment. Payback periods 
are measured on an undiscounted basis.

Present value of new business 
premiums or PVNBP 
The present value of new business 
premiums is calculated as equalling single 
premiums plus the present value of 
expected premiums of new regular 
premium business, allowing for lapses and 
other assumptions made in determining 
the EEV new business contribution.

Market value reduction (MVR) 
A reduction applied to the payment on 
with‑profits bonds when policyholders 
surrender in adverse market conditions.

Money Market Fund (MMF)
An MMF is an open‑ended mutual fund 
that invests in short‑term debt securities 
such as US treasury bills and commercial 
paper. The purpose of an MMF is to 
provide investors with a safe place to invest 
easily accessible cash‑equivalent assets 
characterised as a low‑risk, low‑return 
investment.

Mortality rate 
Rate of death, varying by such parameters 
as age, gender, and health, used in pricing 
and computing liabilities for future 
policyholders of life and annuity products, 
which contain mortality risks.

Net premiums 
Life insurance premiums, net of 
reinsurance ceded to third‑party 
reinsurers.

Net worth
Net assets for EEV reporting purposes that 
reflect the regulatory basis position, 
sometimes with adjustments to achieve 
consistency with the IFRS treatment of 
certain items.

New business margin 
The value of new business on an EEV basis 
expressed as a percentage of the present 
value of new business premiums expected 
to be received from the new business.

New business profit 
The profits, calculated in accordance with 
European Embedded Value Principles, 
from business sold in the financial reporting 
period under consideration.

Non-participating business 
A life insurance policy where the 
policyholder is not entitled to a share of the 
company’s profits and surplus, but receives 
certain guaranteed benefits. Also known 
as non‑profit in the UK. Examples include 
pure risk policies (eg fixed annuities, term 
insurance, critical illness) and unit‑linked 
insurance contracts.

Prudential Regulation Authority 
or PRA
The PRA is a UK regulatory body 
responsible for prudential regulation and 
supervision of banks, building societies, 
credit unions, insurers and major 
investment firms.

Regular premium product 
A life insurance product with regular 
periodic premium payments.

Rider 
A supplemental plan that can be attached 
to a basic insurance policy, with payment 
of additional premium.

Risk margin reserve (RMR) charge
An RMR is included within operating profit 
based on longer‑term investment returns 
and represents a charge for long‑term 
expected defaults of debt securities, 
determined by reference to the credit 
quality of the portfolio.

Scottish Amicable Insurance Fund 
(SAIF) 
SAIF is a ring‑fenced sub‑fund of the 
Prudential Assurance Company’s 
long‑term fund following the acquisition of 
the mutually owned Scottish Amicable Life 
Assurance Society in 1997. The fund is 
solely for the benefit of policyholders of 
SAIF. Shareholders of Prudential plc have 
no interest in the profits of this fund 
although they are entitled to asset 
management fees on this business.

Separate account 
A separate account is a pool of investments 
held by an insurance company not in or 
‘separate’ from its general account. 
The returns from the separate account 
generally accrue to the policyholder. 
A separate account allows an investor to 
choose an investment category according 
to his individual risk tolerance, and desire 
for performance.

Single premiums 
Single premium policies of insurance are 
those that require only a single lump sum 
payment from the policyholder.

Stochastic techniques 
Stochastic techniques incorporate results 
from repeated simulations using key 
financial parameters which are subject to 
random variations and are projected into 
the future.

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www.prudential.co.uk

Subordinated debt 
A fixed interest issue or debt that ranks 
below other debt in order of priority for 
repayment if the issuer is liquidated. 
Holders are compensated for the added 
risk through higher rates of interest. Under 
EU insurance regulation, subordinated 
debt is not treated as a liability and counts 
towards the coverage of the required 
minimum margin of solvency, with 
limitations.

Universal life 
An insurance product where the customer 
pays flexible premiums, subject to specified 
limits, which are accumulated in an account 
and are credited with interest (at a rate 
either set by the insurer or reflecting 
returns on a pool of matching assets). The 
customer may vary the death benefit and 
the contract may permit the customer to 
withdraw the account balance, typically 
subject to a surrender charge.

Variable annuity (VA) (US) 
An annuity whose value is determined by 
the performance of underlying investment 
options that frequently includes securities. 
A variable annuity’s value is not guaranteed 
and will fluctuate, depending on the value 
of its underlying investments. The holder 
of a variable annuity assumes the 
investment risk and the funds backing a 
variable annuity are held in the insurance 
companies separate account. VAs are 
similar to unit‑linked annuities in the UK.

Whole of life 
A type of life insurance policy that provides 
lifetime protection; premiums must usually 
be paid for life. The sum assured is paid out 
whenever death occurs. Commonly used 
for estate planning purposes.

With-profits funds 
See ‘participating funds’ above.

Yield  
A measure of the income received from an 
investment compared to the price paid for 
the investment. Normally expressed as a 
percentage.

Surrender 
The termination of a life insurance policy or 
annuity contract at the request of the 
policyholder after which the policyholder 
receives the cash surrender value, if any, of 
the contract.

Surrender charge or surrender fee 
The fee charged to a policyholder when a 
life insurance policy or annuity contract is 
surrendered for its cash surrender value 
prior to the end of the surrender charge 
period.

Takaful 
Insurance that is compliant with Islamic 
principles.

Time value of options and 
guarantees 
The value of financial options and 
guarantees comprises two parts, the 
intrinsic value and the time value. The 
intrinsic value is given by a deterministic 
valuation on best estimate assumptions. 
The time value is the additional value 
arising from the variability of economic 
outcomes in the future.

Total shareholder return (TSR) 
TSR represents the growth in the value of a 
share plus the value of dividends paid, 
assuming that the dividends are reinvested 
in the Company’s shares on the ex‑
dividend date.

Unallocated surplus 
Unallocated surplus is recorded wholly as a 
liability and represents the excess of assets 
over policyholder liabilities for Prudential’s 
with‑profits funds. The balance retained in 
the unallocated surplus represents 
cumulative income arising on the with‑
profits business that has not been allocated 
to policyholders or shareholders.

Unit-linked products or unit-linked 
contracts 
See ‘investment‑linked products or 
contracts’ above.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  401

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationShareholder information  

Communication with shareholders 
The Group maintains a corporate website 
containing a wide range of information 
relevant for private and institutional 
investors, including the Group’s financial 
calendar: www.prudential.co.uk

Annual General Meeting 
The 2018 Annual General Meeting (AGM) 
will be held in the Churchill Auditorium at 
The QEII Centre, Broad Sanctuary, 
Westminster, London SW1P 3EE on 
17 May 2018 at 11.00am. 

Prudential will continue its practice of 
calling a poll on all resolutions and the 
voting results, including all proxies lodged 
prior to the meeting, will be displayed at 
the meeting and subsequently published 
on the Company’s website. 

Details of the 2017 AGM, including the 
major items discussed at the meeting and 
the results of the voting, can be found on 
the Company’s website. 

In accordance with relevant legislation, 
shareholders holding 5 per cent or more of 
the fully paid up issued share capital are 
able to require the Directors to hold a 
general meeting. Written shareholder 
requests should be addressed to the Group 
Company Secretary at the registered 
office. 

Documents on display 
The terms and conditions of all Directors’ 
appointments are available for inspection 
at the Company’s registered office during 
normal business hours and at the AGM. 

Company constitution 
Prudential is governed by the Companies 
Act 2006, other applicable legislation and 
regulations, and provisions in its Articles. 
Any change to the Articles must be 
approved by special resolution of the 
shareholders. There were no changes to 
the constitutional documents during 2017. 
The current Memorandum and Articles are 
available on the Company’s website. 

Share capital 
Issued share capital 
The issued share capital as at 31 December 
2017 consisted of 2,587,175,445 (2016: 
2,581,061,573) ordinary shares of 5 pence 
each, all fully paid up and listed on the 
London Stock Exchange and the Hong 
Kong Stock Exchange. As at 31 December 
2017, there were 48,086 (2016: 48,534) 
accounts on the register. Further 
information can be found in note C10 on 
page 277. 

Prudential also maintains secondary 
listings on the New York Stock Exchange 
(in the form of American Depositary 
Receipts which are referenced to ordinary 
shares on the main UK register) and the 
Singapore Stock Exchange. 

Prudential has maintained a sufficiency of 
public float throughout the reporting 
period as required by the Hong Kong 
Listing Rules. 

Analysis of shareholder accounts as at 31 December 2017 

Size of shareholding

1,000,001 upwards
500,001–1,000,000
100,001–500,000
10,001–100,000
5,001–10,000
1,001–5,000
1–1,000

Total

Number of 
shareholder 
accounts

% of total 
number of 
shareholder 
accounts

Number of 
shares

% of total 
number of 
shares

285
149
544
1,514
1,661
10,561
33,372

48,086

0.59
0.31
1.13
3.15
3.45
21.96
69.41

100

2,266,393,270
105,678,252
125,935,925
45,754,585
11,504,150
23,172,639
8,736,624

2,587,175,445

87.60
4.08
4.87
1.77
0.44
0.90
0.34

100

Major shareholders 
The following notifications have been 
disclosed under the Financial Conduct 
Authority’s (FCA) Disclosure Guidance 
and Transparency Rules in respect of 
notifiable interests exceeding 3 per cent in 
the voting rights of the issued share capital. 

As at 31 December 2017

Capital Group Companies, Inc.

BlackRock, Inc

Norges Bank

% of total 
 voting rights

9.87

5.08

3.99

As at 14 March 2018, no notifications have 
been received since the year end. 

Rights and obligations 
The rights and obligations attaching to the 
Company’s shares are set out in full in the 
Articles. There are currently no voting 
restrictions on the ordinary shares, all of 
which are fully paid, and each share carries 
one vote on a poll. If votes are cast on a 
show of hands, each shareholder present 
in person or by proxy, or in the case of a 
corporation, each of its duly authorised 
corporate representatives, has one vote 
except that if a proxy is appointed by more 
than one member, the proxy has one vote 
for and one vote against if instructed by 
one or more members to vote for the 
resolution and by one or more members to 
vote against the resolution. 

Where, under an employee share plan, 
participants are the beneficial owners of 
the shares but not the registered owners, 
the voting rights are normally exercisable 
by the registered owner in accordance with 
the relevant plan rules. Trustees may vote 
at their discretion, but do not vote on any 
unawarded shares held as surplus assets. 

As at 14 March 2018, Trustees held 
0.48 per cent of the issued share capital 
under the various plans in operation. 

Rights to dividends under the various 
schemes are set out on pages 123 to 157.

402  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Authority to issue shares 
The Directors require authority from 
shareholders in relation to the issue of 
shares. Whenever shares are issued, these 
must be offered to existing shareholders 
pro rata to their holdings unless the 
Directors have been given authority by 
shareholders to issue shares without 
offering them first to existing shareholders. 
Prudential seeks authority from its 
shareholders on an annual basis to issue 
shares up to a maximum amount, of which 
a defined number may be issued without 
pre‑emption. Disapplication of statutory 
pre‑emption procedures is also sought for 
rights issues. The existing authorities to 
issue shares and to do so without observing 
pre‑emption rights are due to expire at the 
end of this year’s AGM. Relevant 
resolutions to authorise share capital 
issuances will be put to shareholders at the 
AGM on 17 May 2018. 

Details of shares issued during 2017 and 
2016 are given in note C10 on page 277. 

In accordance with the terms of a waiver 
granted by the Hong Kong Stock 
Exchange, Prudential confirms that it 
complies with the applicable law and 
regulation in the UK in relation to the 
holding of shares in treasury and with the 
conditions of the waiver in connection with 
the purchase of own shares and any 
treasury shares it may hold. 

Authority to purchase own shares 
The Directors also require authority from 
shareholders in relation to the purchase of 
the Company’s own shares. Prudential 
seeks authority by special resolution on an 
annual basis for the buyback of its own 
shares in accordance with the relevant 
provisions of the Companies Act 2006 and 
other related guidance. This authority has 
not been used since it was last granted at 
the AGM in 2017. This existing authority is 
due to expire at the end of this year’s AGM 
and a special resolution to renew the 
authority will be put to shareholders at the 
AGM on 17 May 2018. 

Shareholders 
registered on 
the UK register 
and Hong Kong 
and Irish branch 
registers

29 March 2018

Holders of US 
American 
Depository 
Receipts

Shareholders with 
ordinary shares 
standing to the 
credit of their CDP 
securities accounts

–

29 March 2018

3 April 2018

3 April 2018

3 April 2018

18 May 2018

On or about 
25 May 2018

On or about 
25 May 2018

Restrictions on transfer 
In accordance with English company law, 
shares may be transferred by an instrument 
of transfer or through an electronic system 
(currently CREST) and any transfer is not 
restricted except that the Directors may, in 
certain circumstances, refuse to register 
transfers of shares but only if such refusal 
does not prevent dealings in the shares 
from taking place on an open and proper 
basis. If the Directors make use of that 
power, they must send the transferee 
notice of the refusal within two months. 

Certain restrictions may be imposed from 
time to time by applicable laws and 
regulations (for example, insider trading 
laws) and pursuant to the Listing Rules of 
both the FCA and the Hong Kong Stock 
Exchange, as well as under the rules of 
some of the Group’s employee share plans. 

All Directors are required to hold a 
minimum number of shares under 
guidelines approved by the Board, which 
they would also be expected to retain as 
described on page 148 of the Directors’ 
remuneration report. 

Dividend information 

2017 second interim dividend

Ex‑dividend date

Record date

Payment date

A number of dividend waivers are in place 
and these relate to shares issued but not 
allocated under the Group’s employee 
share plans. These shares are held by the 
Trustees and will, in due course, be used to 
satisfy requirements under the Group’s 
employee share plans. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  403

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationShareholder information continued 

Shareholder enquiries 
For enquiries about shareholdings, including dividends and lost share certificates, please contact the Company’s registrars: 

Register

By post

By telephone

Principal UK register

Equiniti Limited, Aspect House, Spencer Road, 
Lancing, West Sussex, BN99 6DA, UK. 

Irish branch register

Link Asset Services, Link Registrars Limited, 
PO Box 7117, Dublin 2, Ireland.

Hong Kong branch register

Singapore register

ADRs

Computershare Hong Kong Investor Services Limited, 
17M Floor, Hopewell Centre, 183 Queen’s Road East, 
Wan Chai, Hong Kong. 

Shareholders who have shares standing to the credit 
of their securities accounts with The Central 
Depository (PTE) Limited (CDP) in Singapore may 
refer queries to the CDP at 9 North Buona Vista Drive, 
#01‑19/20, The Metropolis, Singapore 138588. 
Enquiries regarding shares held in Depository Agent 
Sub‑accounts should be directed to your Depository 
Agent or broker.

JPMorgan Chase Bank N.A, PO Box 64504, St. Paul, 
MN 55164‑0854, USA.

Tel 0371 384 2035
Textel 0371 384 2255
(for hard of hearing).
Lines are open from 8.30am to 5.30pm 
(UK), Monday to Friday.
International shareholders
Tel +44 121 415 7026

Tel +353 1 553 0050

Tel +852 2862 8555

Tel +65 6535 7511

Tel +1 800 990 1135,  
or from outside the US  
+1 651 453 2128 or log on  
to www.adr.com

404  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Share dealing services 
The Company’s registrars, Equiniti, offer a 
postal dealing facility for buying and 
selling Prudential plc ordinary shares; 
please see the Equiniti address or 
telephone 0371 384 2248. They also offer a 
telephone and internet dealing service, 
Shareview, which provides a simple and 
convenient way of selling Prudential 
shares. For telephone sales call 0345 603 
7037 between 8.00am and 4.30pm, 
Monday to Friday, and for internet sales log 
on to www.shareview.co.uk/dealing

ShareGift 
Shareholders who have only a small 
number of shares, the value of which 
makes them uneconomic to sell, may wish 
to consider donating them to ShareGift 
(Registered Charity 1052686). The 
relevant share transfer form may 
be downloaded from our website  
www.prudential.co.uk/investors/
shareholder‑information/forms or 
from Equiniti. Further information 
about ShareGift may be obtained on 
+44 (0)20 7930 3737 or from  
www.ShareGift.org 

Dividend mandates 
Shareholders may have their dividends 
paid directly to their bank or building 
society account. If you wish to take 
advantage of this facility, please 
call Equiniti and request a Cash 
Dividend Mandate form. Alternatively, 
shareholders may download the form from  
www.prudential.co.uk/investors/
shareholder‑information/forms

Cash dividend alternative 
The Company operates a Dividend 
Re‑investment Plan (DRIP). Shareholders 
who have elected for the DRIP will 
automatically receive shares for all future 
dividends in respect of which a DRIP 
alternative is offered. The election 
may be cancelled at any time by the 
shareholder. Further details of the 
DRIP and the timetable are available at  
www.shareview.co.uk/4/Info/Portfolio/
default/en/home/shareholders/Pages/
ReinvestDividends.aspx 

Electronic communications 
Shareholders are encouraged to elect to 
receive shareholder documents 
electronically by registering with 
Shareview at www.shareview.co.uk 
This will save on printing and distribution 
costs, and create environmental benefits. 
Shareholders who have registered will be 
sent an email notification whenever 
shareholder documents are available on 
the Company’s website and a link will be 
provided to that information. When 
registering, shareholders will need their 
shareholder reference number which can 
be found on their share certificate or proxy 
form. The option to receive shareholder 
documents electronically is not available to 
shareholders holding shares through CDP. 
Please contact Equiniti if you require any 
assistance or further information. 

www.prudential.co.uk 

Annual Report 2017    Prudential plc  405

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationShareholder contacts
Tel +44 (0)20 7548 3300
Email: investor.relations@prudential.co.uk

UK Register private 
shareholder enquiries
Tel 0371 384 2035
International shareholders 
Tel +44 (0)121 415 7026

Irish Branch Register private 
shareholder enquiries
Tel +353 1 553 0050

Hong Kong Branch Register 
private shareholder enquiries
Tel +852 2862 8555

US American Depositary 
Receipts holder enquiries
Tel +1 651 453 2128 

The Central Depository (Pte) 
Limited shareholder enquiries
Tel +65 6535 7511

Media enquiries
Tel +44 (0)20 7548 2776  
Email: media.relations@prudential.co.uk

How to contact us

Prudential plc
Laurence Pountney Hill
London EC4R 0HH
Tel +44 (0)20 7220 7588
www.prudential.co.uk

Board 

Paul Manduca 
Chairman 

Executive Directors
Mike Wells 
Group Chief Executive 

Mark FitzPatrick
Chief Financial Officer 

John Foley
Chief Executive of M&G Prudential

Nic Nicandrou
Chief Executive of  
Prudential Corporation Asia 

Anne Richards
Deputy Chief Executive of  
M&G Prudential and  
Chief Executive of M&G 

Barry Stowe
Chairman and Chief Executive Officer  
of North American Business Unit 

James Turner
Group Chief Risk Officer

Non-executive Directors
Philip Remnant 
Senior Independent Director 

Sir Howard Davies

David Law

Kai Nargolwala

Anthony Nightingale

Alice Schroeder

Lord Turner 

Tom Watjen

Group Executive Committee 

Julian Adams 
Group Regulatory and  
Government Relations Director 

Jonathan Oliver 
Group Communications Director 

Alan Porter 
Group General Counsel and 
Company Secretary 

Al-Noor Ramji 
Group Chief Digital Officer 

Tim Rolfe 
Group Human Resources Director

Business units

M&G Prudential
12 Arthur Street
London EC4R 9AQ
www.pru.co.uk
Tel +44 (0)800 000 000
www.mandg.co.uk
Tel +44 (0)800 328 3192

John Foley
Chief Executive of M&G Prudential

Anne Richards
Deputy Chief Executive of  
M&G Prudential and  
Chief Executive of M&G

Prudential Corporation Asia
13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Tel +852 2918 6300
www.prudentialcorporation‑asia.com

Nic Nicandrou
Chief Executive of  
Prudential Corporation Asia

Jackson National Life 
Insurance Company
1 Corporate Way
Lansing
Michigan 48951
USA
Tel +1 517 381 5500
www.jackson.com

Barry Stowe
Chairman and Chief Executive Officer 
of North American Business Unit

406  Prudential plc    Annual Report 2017 

www.prudential.co.uk

Prudential public  
limited company 
Incorporated and registered in  
England and Wales 

Registered office 
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk

Principal place of business  
in Hong Kong
13th Floor 
One International Finance Centre
1 Harbour View Street
Central
Hong Kong

Prudential plc is a holding company, 
subsidiaries of which are authorised and 
regulated, as applicable, by the Prudential 
Regulation Authority and the Financial 
Conduct Authority.

www.prudential.co.uk 

Annual Report 2017    Prudential plc  407

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationForward-looking statements
This document may contain ‘forward‑
looking statements’ with respect to certain 
of Prudential’s plans and its goals and 
expectations relating to its future financial 
condition, performance, results, strategy 
and objectives. Statements that are not 
historical facts, including statements about 
Prudential’s beliefs and expectations and 
including, without limitation, statements 
containing the words ‘may’, ‘will’, ‘should’, 
‘continue’, ‘aims’, ‘estimates’, ‘projects’, 
‘believes’, ‘intends’, ‘expects’, ‘plans’, 
‘seeks’ and ‘anticipates’, and words of 
similar meaning, are forward‑looking 
statements. These statements are based 
on plans, estimates and projections as at 
the time they are made, and therefore 
undue reliance should not be placed on 
them. By their nature, all forward‑looking 
statements involve risk and uncertainty. 
A number of important factors could 
cause Prudential’s actual future financial 
condition or performance or other 
indicated results to differ materially from 
those indicated in any forward‑looking 
statement. Such factors include, but are 
not limited to, the timing, costs and 
successful implementation of the demerger 
described herein; the future trading value 
of the shares of Prudential plc and the 
trading value and liquidity of the to‑be‑
listed M&G Prudential business following 
such demerger; future market conditions, 
including fluctuations in interest rates 
and exchange rates, the potential for a 
sustained low‑interest rate environment, 
and the performance of financial markets 
generally; the policies and actions of 
regulatory authorities, including, for 
example, new government initiatives; the 
political, legal and economic effects of the 
UK’s decision to leave the European Union; 
the impact of continuing designation as a 
Global Systemically Important Insurer or 
‘G‑SII’; the impact of competition, 
economic uncertainty, inflation and 
deflation; the effect on Prudential’s 
business and results from, in particular, 
mortality and morbidity trends, lapse 
rates and policy renewal rates; the timing, 

impact and other uncertainties of future 
acquisitions or combinations within 
relevant industries; the impact of internal 
projects and other strategic actions failing 
to meet their objectives; disruption to the 
availability, confidentiality or integrity of 
Prudential’s IT systems (or those of its 
suppliers); the impact of changes in capital, 
solvency standards, accounting standards 
or relevant regulatory frameworks, and tax 
and other legislation and regulations in the 
jurisdictions in which Prudential and its 
affiliates operate; and the impact of legal 
and regulatory actions, investigations and 
disputes. These and other important 
factors may, for example, result in changes 
to assumptions used for determining 
results of operations or re‑estimations of 
reserves for future policy benefits. Further 
discussion of these and other important 
factors that could cause Prudential’s actual 
future financial condition or performance 
or other indicated results to differ, possibly 
materially, from those anticipated in 
Prudential’s forward‑looking statements 
can be found under the ‘Risk factors’ 
heading in this document and the annual 
report and the ‘Risk factors’ heading of 
Prudential’s most recent annual report on 
Form 20‑F filed with the US Securities and 
Exchange Commission. Prudential’s most 
recent annual report and Form 20‑F are 
available on its website at  
www.prudential.co.uk

Any forward‑looking statements contained 
in this document speak only as of the date 
on which they are made. Prudential 
expressly disclaims any obligation to 
update any of the forward‑looking 
statements contained in this document or 
any other forward‑looking statements it 
may make, whether as a result of future 
events, new information or otherwise 
except as required pursuant to the UK 
Prospectus Rules, the UK Listing Rules, the 
UK Disclosure and Transparency Rules, the 
Hong Kong Listing Rules, the SGX‑ST 
listing rules or other applicable laws and 
regulations.

408  Prudential plc    Annual Report 2017 

www.prudential.co.uk

History 
Providing financial security since 1848 

Successive generations have looked to Prudential to safeguard their financial security – 
from industrial workers and their families in Victorian Britain to over 26 million customers 
worldwide today. Our financial strength, heritage, prudence and focus on our customers’ 
long-term needs ensure that people continue to turn to our trusted brands to help them plan 
for today and tomorrow.

1848
Prudential is established as Prudential 
Mutual Assurance, Investment and Loan 
Association in Hatton Garden, London, 
offering loans and life assurance to 
professional people.

1854
Prudential opens the Industrial Department 
to sell a new type of insurance, Industrial 
Insurance, to the working classes, for 
premiums of a penny and upwards.

1871
The Company becomes one of the first  
in the City to employ women. Calculating 
machines are also introduced, bringing 
efficiencies to the processing of an 
increasing volume of business.

1879
Prudential moves into Holborn Bars, a 
purpose‑built office complex designed by 
Alfred Waterhouse. The building becomes  
a London landmark, and remains part of 
Prudential’s property portfolio to this day.

1912
Following the National Insurance Act, 
Prudential works with the government 
to run Approved Societies, providing 
sickness and unemployment benefits 
to five million people.

1923
Prudential’s first overseas life branch is 
established in India, with the first policy 
being sold to a tea planter in Assam.

1924
Prudential shares are floated on the  
London Stock Exchange.

1949
The ‘Man from the Pru’ advertising 
campaign is launched. 

1986
Prudential acquires Jackson National Life 
Insurance in the United States. 

1994
Prudential Corporation Asia is formed  
in Hong Kong as a regional head office to 
expand operations beyond an existing 
presence in Malaysia, Singapore and 
Hong Kong.

1999
Prudential acquires M&G, pioneer of unit 
trusts in the UK and a leading provider of 
investment products.

2000
Prudential plc is listed on the New York 
Stock Exchange. Prudential becomes the 
first UK life insurer to enter the Mainland 
China market through its joint venture with 
CITIC Group. 

2010
Prudential plc is listed on stock exchanges 
in Hong Kong and Singapore. 

2014
Prudential acquires businesses in Ghana and 
Kenya, marking its entry into the fast‑growing 
African life insurance industry.

2017
M&G and Prudential UK & Europe combine 
to form M&G Prudential, a leading savings 
and investments business ideally positioned 
to target growing customer demand for 
comprehensive financial solutions.

2018
Prudential plc announces its intention to 
demerge its UK and Europe business, 
M&G Prudential, resulting in two separately 
listed companies, with different investment 
characteristics and opportunities.

www.prudentialhistory. co.uk

Adding more to life:  
The founding of Prudential 

The Prudential Mutual Assurance, 
Investment and Loan Association was 
formed on 30 May 1848, in a room at 
12 Hatton Garden, London (the premises 
of Hanslip and Manning solicitors). 

The Company’s leather‑bound Deed  
of Settlement lists the first shareholders 
and directors, and outlines the Company’s 
purpose – to offer life assurance and  
loans to the middle classes. Shareholders 
including lawyers, doctors, a wine 
merchant and a number of ‘gentlemen’ 
accounted for the first 1,530 shares in  
the Company. 

Prudential’s first policies were issued 
in 1849. The Company’s first annual 
report, published in 1850, stated that:  
‘the Directors are pleased to think that 
they might infix habits of Prudence  
among many individuals’, focusing on 
customers such as ‘the clergyman 
who requires advances for the erection  
of his parsonage and the officer who 
seeks the price of his commission’. 

P

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Prudential public limited company
Incorporated and registered in 
England and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk

Prudential plc is a holding company, 
subsidiaries of which are authorised 
and regulated, as  applicable, by the 
Prudential Regulation Authority and 
the Financial Conduct Authority.

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