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Prudential Bancorp
Annual Report 2018

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FY2018 Annual Report · Prudential Bancorp
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We do life.

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Prudential plc 
Annual Report 2018

 
 
 
 
 
 
 
Prudential helps people 
de‑risk their lives and 
deal with their biggest 
financial concerns.

Our year in numbers

Summary financials

2018

2017 Change on an actual 

exchange rate basis8

Change on a constant
 exchange rate basis8

Adjusted IFRS operating profit based on longer-term investment returns1 £4,827m £4,699m

Underlying free surplus generated2

Life new business profit3

IFRS profit after tax4

Net cash remittances from business units5

IFRS shareholders’ funds

European Embedded Value (EEV) shareholders’ funds

Group Solvency II capital surplus6,7

Full-year ordinary dividend

2018

2017 

Notes
1  This alternative performance measure is reconciled to IFRS 

4 

profit for the year in note B1.1 of the IFRS financial 
statements.

2  For insurance operations, underlying free surplus generated 
represents amounts maturing from the in-force business 
during the period less investment in new business and 
excludes non-operating items. For asset management 
businesses, it equates to post-tax operating profit for the 
period. Restructuring costs are presented separately from 
the underlying business unit amount. Further information 
is set out in note 10 of the EEV basis results.

3  New business profit on business sold in the year, calculated 

in accordance with EEV principles.

£4,047m £3,640m

£3,877m £3,616m

£3,013m £2,390m

£1,732m £1,788m

£17.2bn

£16.1bn

£49.8bn £44.7bn

£17.2bn

£13.3bn

6%

14%

11%

30%

–

3%

11%

7%

26%

(3)%

7%

11%

29%

49.35pence +5%

47 pence

IFRS profit after tax reflects the combined effects of 
operating results determined on the basis of longer-term 
investment returns, together with short-term investment 
variances, results attaching to disposal of businesses and 
corporate transactions, amortisation of acquisition 
accounting adjustments and the total tax charge for the year.

5  Net cash remitted by business units are included in the 

Holding company cash flow, which is disclosed in detail in 
note II(a) of the Additional unaudited financial information. 
This comprises dividends and other transfers from 
business units that are reflective of emerging earnings 
and capital generation.

6  The Group shareholder capital position excludes the 
contribution to Own Funds and the Solvency Capital 
Requirement from ring fenced with-profit funds and 
staff pension schemes in surplus. The estimated solvency 
positions include management’s calculation of UK 
transitional measures reflecting operating and market 
conditions at each valuation date, which for both 2018 
and 2017 reflects the approved regulatory position.
7  Estimated before allowing for second interim ordinary 

dividend.

8  Further information on actual and constant exchange rate 
basis is set out in note A1 of the IFRS financial statements.

Prudential plc  Annual Report 2018 

www.prudential.co.uk

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Contents

01

02

03

04

05

06

07

Group overview
Chairman’sstatement
GroupChiefExecutive’sreport

Strategic report
Ataglance
Ourbusinessmodel
Ourdistribution
Demergerupdate
Ourperformance
Ourbusinesses
ChiefFinancialOfficer’sreportonthe2018financialperformance
GroupChiefRiskOfficer’sreportoftherisksfacingourbusiness

andhowthesearemanaged
Corporateresponsibilityreview

Governance
Chairman’sintroduction
BoardofDirectors
Howweoperate
Riskmanagementandinternalcontrol
Committeereports
Statutoryandregulatorydisclosures
IndextoprincipalDirectors’reportdisclosures

Directors’ remuneration report
AnnualstatementfromtheChairmanoftheRemunerationCommittee
OurExecutiveDirectors’remunerationataglance
SummaryofthecurrentDirectors’remunerationpolicy
Annualreportonremuneration
Supplementaryinformation

Financial statements

European Embedded Value (EEV) basis results

Additional information
Indextotheadditionalunauditedfinancialinformation
Riskfactors
Glossary
Shareholderinformation
Howtocontactus

TheDirectors’ReportofPrudentialplc
fortheyearended31December2018
issetoutonpages2to7,88to130and
378to423,andincludesthesections
oftheAnnualReportreferred
tointhesepages.

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142
166

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341

377
378
407
416
420
423

www.prudential.co.uk

AnnualReport2018 Prudential plc 01

Chairman’s statement – Paul Manduca

Continuing to deliver long-term value 
to our customers
I am pleased to introduce Prudential’s 2018 Annual Report. The Company 
has performed well amid uncertain macro-economic conditions, continuing 
to deliver value for our customers, shareholders and wider stakeholders. 
We have also made good progress towards our planned demerger of 
M&GPrudential from Prudential plc.

Ourperformancedependsonthequality
ofourproducts,whichmeetessential
needsforourcustomers.Wearestrongly
awareofourpurpose,whichistohelp
peoplede-risktheirlivesanddealwith
theirbiggestfinancialconcerns.Our
productsandservicesaredesignedand
deliveredwiththatpurposeclearlyinmind.
Thequalityofourfinancialperformance
during2018isareflectionofoursuccessin
providingvaluetoourcustomers.

Wehavebeenworkinghardonthe
proposeddemergerofM&GPrudential
fromtheGroup,whichweannouncedin
March2018.Weremainconfidentthatit
willresultinthecreationoftwobusinesses
withdistinctinvestmentprospects,each
offeringcompellingpropositionsto
customersandshareholders.Thepractical
stepsneededtodeliverthedemergerare
progressingasplanned.TheBoardis
focusedonensuringasmoothtransition
andthatbothbusinesseshavethe
necessarymanagementandboard
expertisetogivethemthebestpossible
starttolifeafterthedemerger.Thishas
includedtheappointmentofMikeEvans
asChairofM&GPrudential.

Performance and dividend
TheGroupdeliveredanotheryearof
sustainableoperatingandfinancial
performanceduring2018.Inviewofthis
performance,theBoardhasdecidedto
increasethefull-yearordinarydividendby
5percentto49.35pencepershare.Inline
withthis,theDirectorshaveapproved
asecondinterimordinarydividendof
33.68pencepershare.

Board changes
Awell-runcompanyisbuiltthroughgood
decision-makingandexecution,androbust
governanceisthefoundation.Duringa
timeofbothexternalandinternalchange,
theBoardmustbedecisiveandexerciseits
judgementinatimelymanner.

IthasbeenaprivilegetoserveontheBoard
ofPrudentialplcsinceOctober2010,and
tohaveservedasChairmansinceJuly
2012.TheBoardismindfulthatthe
CorporateGovernanceCodestatesthat
achairshouldnotremaininpostbeyond
nineyearsfromthedateoffirst
appointmenttotheBoard.However,to
helpprovideBoardstabilityduringthe
periodcoveringthedemergerof
M&GPrudential,Ihaveagreedtoremain
asChairmanuntilMay2021,subjectto
re-electioneachyear.

WehavealsolookedatourwiderBoard
compositionasweheadtowardsthe
demergerofM&GPrudential.AsChief
ExecutiveofM&GPrudential,JohnFoley
willnaturallystanddownfromtheBoard
aspartofthetransition.Havingtakeninto
accountthechangedshapeofthe
PrudentialGrouppost-demergerandthe
reducednumberofbusinessunits,the
BoardhasdecidedthattherolesofChief
ExecutiveofPrudentialCorporationAsia
andChairmanandChiefExecutiveof
JacksonHoldingswillnolongerbe
executivedirectorrolesontheBoard,
althoughtheywillremainontheGroup
ExecutiveCommittee.JohnFoley,Nic
NicandrouandMichaelFalconwillnotseek
re-electionandwillstepdownatthe2019
AnnualGeneralMeeting(AGM).My
thanksgotoallthreeofthemfortheir
serviceontheBoard.

LordTurnerhasalsoannouncedthathe
willretirefromtheBoardatthe2019AGM.
Iwouldliketotakethisopportunitytothank
himforhissignificantcontributiontothe
Boardoverthelastthreeandahalfyears,
asaNon-executiveDirectorandamember
oftheRiskandAuditCommittees.Iwould

alsoliketowelcomeFieldsWicker-Miurin,
whojoinedtheBoardin2018,andtothank
AnneRichardsandBarryStowe,whoboth
steppeddownduring2018,fortheir
valuablecontributionstotheBoardand
theGroup.

Our customers and wider 
stakeholders
Regardlessofthenatureoftheexternal
environmentandthechangesweare
makingtotheGroup,wemaintainour
strongfocusondeliveringforour
customers.InAsia,wearedeveloping
innovativedigitalsolutions;intheUSwe
areprovidingnewretirementpropositions;
andintheUKwearemakingoursuccessful
PruFundproductsincreasinglyavailableto
peoplewhoarelookingforwaystoensure
theirfinancialsecurityinretirement,
includingthroughourdigitalplatform.
Wearealsotakingactivestepstoensure
thatwearepreparedfortheimpactofthe
UK’sexitfromtheEuropeanUnion.Atthe
sametime,weareusingourcustomers’
capitaltoinvestincompaniesand
infrastructurearoundtheworld,driving
economicgrowthandsupportingthe
communitiesinwhichweoperate.

TheBoardiscommittedtoensuringthat
theGroupcontinuestomakeapositive
socialandeconomicimpact.Inour
Corporateresponsibilityreview,beginning
onpage70ofthisAnnualReport,we
provideanoverviewofourapproachasa
responsiblecorporatecitizen.Moredetails
canbefoundinour2018Environmental,
socialandgovernancereport(ESG),which
willbepublishedinMay.

Our shareholders
TheBoard’sroleistorepresentthe
interestsofallshareholders.Aregular
andfrankdialoguewithourshareholders
ensuresweareresponsivetoourowners’
prioritiesandconcerns.Wehavean
ongoingprogrammeofshareholder
engagement,whichenablesustomake
betterdecisionsbasedonthewell

02 Prudential plc AnnualReport2018

www.prudential.co.uk

informedfeedbackwereceive.Ipersonally
findthesediscussionshugelyvaluableand
taketheideasandsuggestionsreceived
veryseriously.

Inaddition,policyandregulatorychange
canhaveasignificanteffectonbothour
operatingenvironmentandourcustomers.
Wearecommittedtodeveloping
constructiveandopenrelationshipswith
alloursupervisors,aswellasgovernments
andcivilsociety.Wearegratefulforthe
constructiveengagementofourregulators
duringthedemergerprocess,andthe
Boardiscommittedtocontinuingtowork
closelywiththem.

Our people
Prudentialhasalwaysbeenabusinessbuilt
onourpeople.Itisthecommitment,drive
andcreativityofourteamsinmarkets
aroundtheworldthathasenabledusto
delivertheseresultswhilemovingtowards
ourdemerger.Thecommitmentofour
peopletoourcustomersisinspiring,and
understandingtheirneedsandprioritiesis
afocalpointfortheBoard.Anenvironment
wherewecontinuallydevelopourtalent,
rewardgreatperformance,protectour
peopleandvalueourdifferencesiskey
todeliveringresultssuchasthese.

Wearealsodeterminedtomakesureour
peoplerepresentthediversecommunities
weserve.Ensuringthatourcolleagues
haveawiderangeofexperienceand
viewpointsisvitaltooursuccess,andthe
Boardhasmadediversityandinclusionone
ofourstrategicpriorities.Thereismuchto
dointhisarea,butIamencouragedbythe
progresswehavemade.

Iamalsoparticularlypleasedwiththeefforts
somanyofourpeoplemakeinregardto
communityinvolvement.Wehaveanactive
programmeofcommunityinvestmentinour
businessesaroundtheworld,withatotal
contributionofover£27million.Ourprojects
rangefromCha-Ching,thefinancial
educationplatformaimedatprimary-school
children,whichbeganinAsiaandisnow
presentonallfourcontinentsonwhichwe
operate,toPrudentialRideLondon,nowin
itsseventhyear,whichhasraisedmorethan
£66millionforcharity,plusourmanyother
activitiesaroundsocialinclusion,education
andlifeskillsanddisasterpreparedness.

Akeypartofourcommunitycontributionis
madebyourpeoplevolunteeringtheirtime
andskillsforthebenefitoftheircommunities,
andthismakesmeparticularlyproud.
Isupportthisactivitypersonallythrough
theChairman’sChallenge,ourflagship
internationalvolunteeringprogramme,
whichbringstogetherpeoplefromacrossthe
Grouptogetinvolvedintheircommunities.
In2018,morethan9,000ofourcolleagues
aroundtheworldtookpartintheChairman’s
Challenge,volunteeringover49,000hoursto
support33differentprojects.

Looking forward
Wehavedeliveredsolidresultswhile
makinggoodprogresstowardsasignificant
changethatwebelievewillsecurethe
long-termfutureforbothPrudentialplcand
M&GPrudential.TheBoardisconfident
thatshareholders,customersandallour
stakeholderswillbenefitfromthecreationof
thetwofocusedandinnovativecompanies
thatwillresult,andthatwewillcontinue
deliveringvaluewellintothefuture.

Paul Manduca 
Chairman

Bringing Money Smarts to kids across the US
Since2017,theJacksonCharitableFoundation
hasbeenhelpingAmericanstudentstoform
betterfinancialhabitsfromtheyoungestages.
Cha-Ching Money Smart Kidsmusicvideos
andactivities,originallydevelopedby
PrudentialCorporationAsia,arenowused
inelementaryschoolsacrosstheUSwith
programmesledbyclassroomteachersand
communityvolunteers.

PartneringwithJuniorAchievementUSA(JA),
Cha-ChinghasbeenincorporatedintoJA’s
thirdgradeclassroomcurriculumwhichis
taughtinmorethan15,000classrooms
annuallybycommunityvolunteers,including
Jacksonassociates.TheFoundationhasalso
teamedupwithDiscoveryEducationtomake
Cha-Chingavailableatnocosttoteachers
andfamiliesthroughstreamingservicesand
www.cha-chingusa.org

‘Helpingchildrenlearnmoneymanagement
conceptswhileengagingtheminfunand
memorableactivitiespreparesthemfor
apromisingfuture,’saidJackiePrester,
BusinessandTechnologyTeacher,
MansfieldPublicSchools,Massachusetts.
‘WithCha-Ching,weareputtingstudents
onapathtofinancialfreedominadulthood,
wheremoneysmarthabitscanpositively
impacttheirfamilies,communitiesandlives.’

Betweenthesetwoefforts,Cha-Chinghas
reachedmorethan2.6millionstudentssince
2017andcontinuestogrowinpopularity,
teachingyoungpeoplehowto‘Earn,Save,
SpendandDonate!’

www.prudential.co.uk

AnnualReport2018 Prudential plc 03

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationGroup Chief Executive’s report – Mike Wells

Capturing the structural opportunities 
ahead of us
I am pleased to report that we have delivered another year of positive financial 
performance across the Group. Through the combination of our consistent 
strategy, our diversified portfolio of businesses and our disciplined execution, 
we have continued to produce high-quality earnings and deliver consistent 
returns for our investors and good outcomes for all our stakeholders.

Ourpurposeistohelppeoplede-risktheir
livesanddealwiththeirbiggestfinancial
concerns.Whethertheyarestartinga
family,savingforachild’seducationor
planningforoldage,weprovidethem
withthefreedomtofacethefuturewith
confidencethroughourlong-termsavings
andprotectionproducts,retirement
incomesolutionsandassetmanagement
capabilities.Atthesametime,weinvest
ourcustomers’savingsintherealeconomy,
helpingtodrivethecycleofgrowthand
buildstrongercommunities.

Weservethispurposethroughourclear,
consistentstrategy,whichisfocusedon
long-termstructuraltrendsandgivesus
unrivalledaccesstotheworld’slargestand
fastest-growingmarkets.InAsia,our
distinguishedbrand,extensivefootprint
andbroadproductanddistributionreach
across14marketsleavesuswellpositioned
toservethehealth,protectionandsavings
needsoftherapidlygrowingand
increasinglyaffluentpopulation.Weare
alsoaleadingproviderofretirement
productsintheUS,wherethenumberof
peopleaged65andolderisexpectedto
growfrom55millionin2020to72million
by20301,andwearecontinuingto
enhanceourproductsetanddistribution
reachtocapturetheopportunityinthis
market.IntheUKandEurope,where
ageingpopulationsprovidegrowing
demandformanagedsavingssolutions,
M&GPrudentialistransformingitselfto
meetthoseneedsinnewways.InAfrica
wearebuildingapresenceinoneofthe
world’smostunder-penetratedinsurance
markets,withoperationsinfivemarkets.

Wearecontinuingtodevelopourproduct
offeringandimproveourcapabilitiesin
ordertomeettheneedsofcustomersinall
thesemarkets.Acrossourbusinesses,we
arelisteningtoourcustomersandcreating
newandbetterproductsinresponseto
theirchangingneeds.Atthesametime,we
areconstantlyupgradingourcapabilities,
including,byinvestingindigitaltechnology

thatenablesustomeetourcustomers’
needsmorequicklyandefficiently.

InMarch2018,weannouncedour
intentiontodemergeM&GPrudentialfrom
theGroup,inordertocreatetwoseparately
listedcompanieswithdistinctinvestment
characteristicsandopportunities.Afterthe
demerger,ourshareholderswillhave
sharesinPrudentialplc,whichwillbeeven
betterpositionedtocapturethestructural
opportunitiesaheadofus,and
M&GPrudential,withgreaterfreedomto
deployitscapitalwhereandhowitlikesto
meetthechangingneedsofcustomers.

Wearemakinggoodprogresstowardsthe
demerger.Onthestructuralside,wehave
establishedtheholdingcompanyfor
M&GPrudential,andwehavecompleted
thefirststagesattheHighCourtofEngland
andWalesforthetransferofpartofthe
M&GPrudentialannuitybooktoRothesay.
Ontheoperationalside,wearemoving
forwardwithseparatingthefunctionsof
thetwobusinessesandbuildingnewones
toprepareM&GPrudentialforitspost-
demergerfuture.Wehavealsoraised
£1.6billionofsubordinateddebt,with
substitutionclausestobeactivatedon
demerger,supportingthecapital
rebalancingofthetwobusinesses,and
wecontinuetoworkwithourregulators.

Our financial performance
Ourfinancialperformancein2018reflects
ourfocusonhighqualityexecutionofour
strategy,andisagainledbyourbusiness
inAsia.

Asinpreviousyears,wecommentonour
performanceinlocalcurrencyterms
(expressedonaconstantexchangerate
basis)toshowtheunderlyingbusiness
trendsinperiodsofcurrencymovement.

Newbusinessprofit2increasedby
11percent3to£3,877million(up7percent
onanactualexchangeratebasis),driven
bythefavourableimpactofourstrategic
focusofincreasinghealthandprotection

Operating profit* , 4  
by business and currency mix
%2018

38%

Asia 
other
        17%

GBP
15%

%

US$
40%

US$
linked
28%

33%

29%

 Asia
 UnitedStates
 M&GPrudential

*Segmentalearningsofkeybusinessesandexcludes
restructuringcostsandotherincomeandexpenditure.

salesinAsia,thebenefitofhigherUS
interestratesandaresilientperformance
intheUKandEurope.

GroupadjustedIFRSoperatingprofit
basedonlonger-terminvestmentreturns4
(‘operatingprofit’)was6percent3higher
at£4,827million(up3percentonanactual
exchangeratebasis).Operatingprofit
fromourAsialifeinsuranceandasset
managementbusinessesgrewby
14percent3,reflectingcontinuedbroad-
basedbusinessmomentumacrosstheregion
andhigh-qualitysales,withover85percent
ofoperatingincomefromourpreferred
sourcesofinsuranceincome,feeincome
andwith-profits.IntheUS,Jackson’stotal
operatingprofitwas11percent3lower,
withhigherfeeincomeoutweighedby
anincreaseinmarket-relateddeferred
acquisitioncosts(DAC)amortisation
expenseandtheanticipatedreductionin
spreadearnings.IntheUKandEurope,
M&GPrudential’stotaloperatingprofitwas

04 Prudential plc AnnualReport2018

www.prudential.co.uk

Innovation through partnership
In2017,PrudentialSingaporeannounced
acommitmenttotheMonetaryAuthority
ofSingaporetobeaGrandSponsorofthe
SingaporeFinTechFestivalfrom2018to2022,
demonstratingourdedicationtofostering
acultureofinnovation,collaborationand
co-creationamongfinancialinstitutions,
fintechcompaniesandregulatorsglobally.
TheSingaporeFinTechFestivalisthelargest
festivalofitskindintheworld,withthe2018
eventhostingmorethan250speakers,more
than400exhibitorsand16international
pavilions,anddrawingcloseto45,000
participantsfromalmost130countries.

planningservicethatusessophisticated
algorithmstopredictmoneyneedsacrossthe
customer’slifetime,andPrudentialSingapore’s
newPRUworksservice,whichprovides
arangeoflegal,HRandemployeebenefit
servicesforSMEsinoneconvenientapp.

Singaporeisakeyinnovationtest-bedfor
Prudentialasitharnessestechnologyto
makeinsurancesimplerandmoreaccessible.
Recognisingthatcustomersaredemanding
greaterspeed,seamlessness,convenience
andcontrolovertheirfinances,wehavebeen
investinginunderstandingcustomers’needs
moredeeplyandincreatingadistinctive
Prudentialcustomerexperienceacross
multipletouchpoints.Wearealsocreating
digitaltoolstohelpourmorethan4,900
financialconsultantsinSingaporework
moreefficientlyandserveourcustomers
evenbetter.

Prudential’sstandatthefestivalfeaturedsome
newtoolspoweredbypartnershipsbetween
Prudentialandlocalstart-ups.Initiativeson
showincludedaninstanthealthcheckthrough
anappthatdeterminesbodyfatusingpictures
takenonamobilephone,anewfinancial

19percenthigherthantheprioryear,which
principallyreflectsthebenefitfromupdated
longevityassumptionsandan11percent5
increaseintheshareholdertransferfromthe
with-profitsbusiness,whichincludes
a30percent5increasefromPruFund.

TheGroup’scapitalgenerationis
underpinnedbyourlargeandgrowing
in-forcebusinessportfolio,andfocuson
profitablebusinesswithfastpaybackof
capitalinvested.Overall,underlying
freesurplusgeneration6increasedby
14percent3to£4,047millionandcash
remittancestotheGroupfrombusiness
unitswere£1,732million(2017:
£1,788million).TheGroup’soverall
performancesupporteda5percent
increaseinthe2018fullyearordinary
dividendto49.35pencepershare.

TheGroupremainsrobustlycapitalised,
witha2018year-endshareholder
SolvencyIIcoverratio7,8of232percent.
Overtheperiod,IFRSshareholders’funds
increasedby7percentto£17.2billion,
reflectingprofitaftertaxof£3,013million
(2017:£2,390milliononanactual
exchangeratebasis)andothermovements
thatincludeddividendpaymentsto
shareholdersof£1,244millionand
favourableforeignexchangemovements
of£348million.EEVshareholders’funds
increasedby11percentto£49.8billion,
equivalentto1,920pencepershare2,9.

InAsia,wehavemaintainedourfocuson
value,whilstcontinuingtodevelopour
capabilitiesandreach,whichbuildscale
andenhancequality.Ourstrategic
emphasisonincreasingsalesfromhealth
andprotectionbusinesshascontributed

toa14percent3increaseinnewbusiness
profitinAsia,andalsoreflecteda2percent3
growthinAPEsales.Ourgrowthinnew
businessprofitwasbroad-based,with10
marketsdeliveringdouble-digitpercentage
increases3.Ourassetmanagement
business,EastspringInvestments,has
continuedtogrow,withoperatingprofit
up6percent3to£182million.

IntheUS,Jacksonremainsfocusedon
providingfinancialsecuritytoincreasing
numbersofindividualsapproachingorin
retirement,broadeningitsproductrange
andextendingitsdistributionnetwork,
includingnewrelationshipsannounced
withStateFarm,EnvestnetandDPL
FinancialPartners.In2018,highercharges
fordeferredacquisitioncostsamortisation,
largelyasaresultofequitymarket
movementsintheyear,contributedto
Jackson’soperatingprofitbeing11percent
lower.USnewbusinessprofitincreasedby
5percent,asfavourablemovementsin
interestratesandspreadassumptions
balancedareductioninAPEsales.
Jackson’shedgingprogrammesperformed
asexpectedintheperiodofequitymarket
weaknessexperiencedtowardstheend
of2018,contributingtoanincreased
risk-basedcapitalratioatyear-endof
458percent(2017:409percent).

IntheUKandEurope,bothourlifeandasset
managementbusinessesperformedwell
in2018,withoperatingprofit19percent
higherdrivenbyanumberofitemsthatare
notexpectedtorecuratthesamelevel
includingtheeffectfromupdatedlongevity
assumptions.OurcorePruFundproposition
continuestoperformwell,withnetinflows

of£8.5billionandthePruFundcontribution
toshareholderoperatingprofitincreasing
30percentto£55million.Newbusiness
profitincreasedby3percent,broadlyin
linewiththeincreaseinAPEsales.
M&GPrudentialassetmanagementsawnet
outflowsof£9.9billionfromexternalclients,
includingtheexpectedredemptionofa
single£6.5billionlowmargininstitutional
mandate.OverallM&GPrudentialassets
undermanagement10were£321billion
(2017:£351billion),reflectingnetoutflowsat
M&GPrudentialassetmanagementandthe
impactofthe£12billionannuityreinsurance
agreementannouncedinMarch2018.

OurfinancialKeyPerformanceIndicators
(KPIs)continuetoreflecttheoutcome
oftheGroup’sstrategy.OurAsialife
businessesaredrivenbygrowthinour
recurringpremiumbaseandfocuson
healthandprotectionbusiness.Elsewhere
wearebenefitingfromourprioritisationof
fee-generatingproductsacrossourAsia
assetmanagement,USvariableannuity
andUKandEuropeansavingsand
investmentactivities.

A clear and proven strategy
Ourclear,provenstrategyiskeytoour
long-termpositiveperformance,andis
focusedonstrongandgrowing
opportunitiesinAsia,theUS,theUKand
EuropeandournascentmarketsinAfrica.

InAsia,alargeandincreasinglywealthy
populationwithlowlevelsofinsurance
andassetmanagementcoverageis
creatingahugeandfast-growingmarket
forourhealth,protectionandsavings
products.Asiaisdrivingglobal

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AnnualReport2018 Prudential plc 05

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationGroup Chief Executive’s report – Mike Wells continued

growth,withaverageannualGDPgrowth
inourAsialifemarketsof10.4percentin
thedecadeto201711,comparedwithjust
1.9percentfortherestoftheworld11.
Furthermore,despitepotentialheadwinds,
between2017and2023Asiaisexpected
todeliver39percentoftheworld’sGDP
growth11.Thisiscreatingarapidlygrowing
middleclassintheAsiaregion,whichis
expectedtodoubleby2030toreach
3.5billionpeople12.Atthesametime,
insurancepenetrationinAsiaisjust
2.7percentofGDP13,comparedwith
7.2percentintheUK13,leavingtheregion
vastlyunder-insuredwithanestimated
mortalityprotectiongapofUS$40trillion14
andahealthandprotectiongapof
US$1.8trillion15.Similarly,mutualfund
penetrationinAsiaisonly12percent16,
comparedwith96percentintheUS16,
whilst65percentofwealthinAsiaisheld
incash17.Withprivatefinancialwealthin
theregiongrowingbyUS$5trillionper
year17,thereisconsiderablelatentdemand
foroursavingssolutions.Thesestructural
driversofgrowthareexpectedtopersist
formanyyearstocomeandcreatea
historicopportunityforus.

Wearealsodevelopingourbusinesses
inournewermarketsinAfrica,whichis
oneoftheworld’smostunderservedlife
markets,andwherethepopulationis
forecasttogrowbyabillionby20451.
Wearenowoperatinginfivecountriesin
Africa–Ghana,Kenya,Nigeria,Uganda
andZambia–whichwillincreasefurther
withtheannouncedacquisitionofa
majoritystakeinGroupBeneficial,
andweareexcitedaboutthegrowing
opportunitiesinthisdynamicregion.

Wehaveastrongandgrowingopportunity
intheUS.About40millionAmericansare
expectedtoreachretirementageoverthe
nextdecadealone.Atthesametime,
72percentofAmericanworkersdonot
haveaccesstoadefinedbenefitretirement
plan18.AstudyconductedbytheInsured
RetirementInstituteandJacksonshowed
that80percentofAmericansthinkthat
socialsecuritywillnotprovideenough
incomeforretirement19,andthesame
percentagearewillingtopaymorefor
guaranteedlifetimeincome19.Thisaligns
withourretirementincomeproducts,which
aredesignedtohelpcustomersavoid
runningoutofmoneyandprovidethemwith
areliablecushionagainstvolatilemarkets.

IntheUKandEurope,notwithstandingthe
uncertaintyrelatedtotheUK’sintended
exitfromtheEuropeanUnion,a
combinationofglobaltrendsand
competitiveadvantagesiscreatinga

powerfulopportunityforM&GPrudential.
Thoseapproachingretirementhavebeen
lookingfornewwaystoensurea
comfortablefuture,andsincepensions
freedomswereintroducedintheUKin
2015thatdemandhasbeenincreasing.At
thesametime,thetotalvalueofhousehold
cashdepositsintheEUisestimatedat
¤10trillion20,indicatingthescaleofthe
opportunityforassetmanagementinthe
region.Privateassetsundermanagement
areexpectednearlytodoublebetween
2017and202321.M&GPrudential,which
alreadyhasestablishedinternational
distribution,aclearfocusoncustomer
solutionsandabroad-ranginginvestment
capability,istransformingitselftomeet
thisopportunity.

New and better ways 
to serve customers
Wearecontinuingtoimprovethewaywe
serveourcustomersineverypartofthe
worldinwhichweoperate.Weconstantly
updateourproductsandourcapabilities
toensurethatwearefulfillingourpurpose
andmaximisingtheeffectofourstrategy.

InAsia,wearecontinuingtodevelopand
expandourproducts,distribution
capabilitiesandfootprintandtomeetthe
evolvingneedsofourcustomers.During
2018,webroadenedourproductsuiteto
includetailoredpropositionsforthe
high-net-worthandcorporatesegments
anddevelopednewproductsforcustomers
withspecificneeds,suchaspre-existing
medicalconditions.Ourdistribution
capabilitieswereenhancedbynewdigital
technologyandprovideaseamlessand
differentiatedcustomerexperiencefrom
pointofsalethroughtomakingaclaim.
AtEastspring,wealsocontinuedtoroll
outBlackRock’sAladdinsystemacross
ourmarketstoimproveefficiency.We
broadenedourreachthroughnew
partnershipswithleadingbanksin
severalmarkets,includingThailandand
thePhilippines.Meanwhile,Eastspring
consolidateditspositionastheleading
retailassetmanagerinAsia(excluding
Japan)byestablishinganon-the-ground
presenceinChinaandThailand.Earlyin
2019,wealsorenewedoursuccessful
regionalstrategicalliancewithUnited
OverseasBank(UOB),oneofourmost
successfuldistributionrelationshipsin
South-eastAsia,until2034andadded
VietnamandUOB’sdigitalbanktoan
existingpartnershippresenceinSingapore,
Malaysia,ThailandandIndonesia.

Wearealsoexpandingourfootprintin
ourAfricamarkets.InAugust2018,we
extendedourlong-termpartnershipwith

Prudential,forthesecondyearinarow,
wontheinsurancecategoryofManagement
Today’s‘Britain’sMostAdmiredCompanies’
awardsinDecember2018.

StandardCharteredBank,whichhasbeen
ahugesuccessinAsia,toGhana,andin
Novemberwesignedalong-termexclusive
partnershipwithZambiaNational
CommercialBankPlc(Zanaco),Zambia’s
largestbank,toenableourmarket-leading
productstobeofferedtomorethan
amillionnewcustomersacrossthecountry.

IntheUS,wehavealonganddurabletrack
recordofdeliveringfinancialsuccessforour
consumers.Weareofferingnewproducts
forfee-basedadvisersandhavelaunched
newversionsofourfee-basedvariable
annuities.Wearechangingthenarrative
aroundretirementandlifetimeincome,
demonstratingthevaluepropositionof
ourproductstoregulators,investors,
policyholdersandinfluentialindustry
figures.InSeptember,weannouncedour
collaborationwiththeEnvestnetInsurance
Exchange,toofferourproductsonits
platform.InOctober,weannouncedakey
distributionpartnershipwithStateFarm,
furtherstrengtheningourmarket-leading
distributionfootprint.Earlyin2019,we
partneredwithDPLFinancialPartnersto
provideourprotectedlifetimesolutionsto
independentregisteredinvestmentadvisers
(RIA),providingaccesstonewopportunities
intheindependentRIAchannel.

IntheUKandEurope,asM&GPrudential
preparesforthedemerger,wehavebeen
continuingtotransformwhatwedoforour
customersandhowwedoit.OurPruFund

06 Prudential plc AnnualReport2018

www.prudential.co.uk

offeringcontinuestoimpresscustomers
withitscombinationofclarity,capital
growthandlowervolatility.Weare
investingtotransformtheexperienceof
ourfast-growingdigitalplatform,launched
in2016,toensureitoffersacomprehensive
rangeofsolutionsforcustomers.Inour
investmentmanagementbusiness,we
continuetodevelopourprivateasset
capacityandnowhave£59billionof
privateassetsundermanagement,making
usoneofthelargestprivatecreditinvestors
intheworld,andwearelookingtoexpand
ourdifferentiatedcapabilitiesacross
geographiesandassetclasses.In2018,
M&GPrudentialalsosignedanew
partnershipwithTataConsultancy
Services(TCS),agloballeaderinIT,
businessprocessanddigitalservices,to
enhanceserviceforourUKandEurope
savingsandretirementcustomers.

Throughoutourbusinesses,weare
continuingtodevelopourdigital
capabilities.InAsia,suchinitiativesare
enablingustoprovidevaluableand
innovativeservicestoourcustomers.
InAugust,weannouncedourexclusive
partnershipagreementwiththeUK-based
healthcaretechnologyandservices
companyBabylonHealth.Throughthe
deploymentofcutting-edgeartificial
intelligencetechnology,thispartnership
willoffercustomers,inupto12ofour
marketsinAsia,accesstoacomprehensive
setofdigitalhealthtools,complementing
PrudentialCorporationAsia’sexistingsuite
ofworld-classprotectionproductsand
strengtheningourdigitalfuture.Similarly,
atEastspring,ourrobo-adviceplatformin
Taiwan,inpartnershipwithAlkanza,helps
ourclientsmeettheirsavingsgoals.We
recognisethattechnologycontinually

Notes
1 UnitedNations,DepartmentofEconomicandSocialAffairs,
PopulationDivision(2017).WorldPopulationProspects:
The2017Revision.Americanpopulationreaching
retirementageoverthenextdecadeisbasedon2019
population,aged55to64.

2 Embeddedvaluereportingprovidesinvestorswitha

measureofthefutureprofitstreamsoftheGroup.TheEEV
basisresultshavebeenpreparedinaccordancewithEEV
principlesdiscussedinnote1ofEEVbasisresults.Seenote
IIIoftheAdditionalunauditedfinancialinformationfor
definitionandreconciliationtoIFRSbalances.

evolvesandweembracethepossibilities
thatlieahead.Oursponsorshipof
Singapore’sFinTechFestival,whichin2018
hadmorethan400exhibitorsfrom35
countries,showcasingtheverylatestin
digitalinnovation,istestamenttothisand
presentsallkindsofpartnership
possibilities.Indeed,ourSingapore
businesshassincepartneredwiththreeof
thepropositionsshowcasedattheevent.

Our leadership
InJuly2018,weannouncedthatAnne
RichardswasresigningasChiefExecutiveof
M&GandfromtheGroup’sBoard.Iwould
liketothankAnneforhercontributionto
theGroup’scontinuedsuccess.InOctober
2018,weannouncedthatBarryStowehad
decidedtoretireasChairmanandChief
ExecutiveOfficerofJacksonandasan
ExecutiveDirectoroftheGroup.Barry
madeanexceptionalcontributionoverhis
12yearsattheGroup,firstatourAsia
business,whichunderhisleadershipgrew
tobecomethemarket-leadingoperationit
istoday,andintheUSsince2015.Barry
hasbeensucceededatJacksonbyMichael
Falcon.FormerlyCEOofAsiaPacificforJP
MorganAssetManagement,Michaelhas
deepexpertiseandanimpressivetrack
recordintheindustryandiswellplacedto
leadthenextphaseofourdevelopmentin
NorthAmerica.Wecontinuetoinvestinthe
rightpeopleatalllevelsacrosstheGroup.

Delivering value into the future
Ourclearstrategy,disciplineandimproving
capabilitieshaveenabledustodeliver
abroad-basedfinancialperformancein2018,
basedonaclosefocusonourcorepurposeof
helpingpeopletode-risktheirlivesanddeal
withtheirbiggestfinancialconcerns.InAsia
wecontinuetoseeastrongrunwayforthe

insuranceandassetmanagementindustries,
andourpresence,scaleanddistribution
reachpositionuswelltoparticipatestrongly
inthisgrowth.IntheUS,wecontinueto
provideAmericanswiththeretirement
strategiestheyneed,andweareconfident
thatthiswillenableustocaptureadditional
growthintothefuture.IntheUKandEurope,
wewillcontinuetoimproveservicelevelsand
launchnewofferings,andwearemaking
goodprogresstowardstheintended
demergerofM&GPrudentialfromtheGroup,
whichwillresultintwodistinctbusinesses
thatareabletofocusmoreclearlyonthe
opportunitiesopentous.Wehavean
establishedtrackrecordofdelivering
importantbenefitstoourcustomersand
profitablegrowthtoourshareholders.
Iamconfidentthat,postdemergeras
independentcompanies,bothPrudentialplc
andM&GPrudentialwillbepositionedto
continuetodowellinthefuture.

Mike Wells 
Group Chief Executive

7 TheGroupshareholdercapitalpositionexcludesthe
contributiontoOwnFundsandtheSolvencyCapital
Requirementfromringfencedwith-profitfundsandstaff
pensionschemesinsurplus.Theestimatedsolvency
positionsincludemanagement’scalculationofUK
transitionalmeasuresreflectingoperatingandmarket
conditionsateachvaluationdate,whichforboth2018
and2017reflectstheapprovedregulatoryposition.
8 Estimatedbeforeallowingforsecondinterimordinary

14SwissReMortalityProtectionGapAsiaPacific2018.

RepresentsPrudentialCorporationAsia’slifebusiness
footprint,andusepercapitaincomeofworkingpopulation
asthebaseunittocalculatethesizeofthegap.

15 SwissReAsia’shealthprotectiongap:insightsforbuilding
greaterresilience.October2018.RepresentsChina,
India,Japan,Korea,Indonesia,Malaysia,Taiwan,Vietnam,
thePhilippines,Singapore,HongKongandThailand.
16InvestmentCompanyInstitute,industryassociations

dividend.

andLipper.

9 SeenoteIIIoftheAdditionalunauditedfinancialinformation

17 BCGGlobalWealth2017.NavigatingtheNewClient

3 Year-on-yearpercentageincreasesarestatedonaconstant

fordefinitionandreconciliationtoIFRSbalances.

Landscape.

exchangeratebasisunlessotherwisestated.

4 AdjustedIFRSoperatingprofitbasedonlonger-term

investmentreturnsismanagement’sprimarymeasureof
profitabilityandprovidesanunderlyingoperatingresult
basedonlonger-terminvestmentreturnsandexcludes
non-operatingitems.Furtherinformationonitsdefinition
andreconciliationtoprofitfortheperiodissetoutinnote
B1oftheIFRSfinancialstatements.

5 Growthrateonanactualexchangeratebasis.
6 Forinsuranceoperations,underlyingfreesurplusgenerated
representsamountsmaturingfromthein-forcebusiness
duringtheperiodlessinvestmentinnewbusinessand
excludesnon-operatingitems.Forassetmanagement
businessesitequatestopost-taxoperatingprofitforthe
period.Restructuringcostsarepresentedseparatelyfrom
theunderlyingbusinessunitamount.Furtherinformation
issetoutinnote10oftheEEVbasisresults.

10RepresentsM&GPrudentialassetmanagementexternal
fundsundermanagementandinternalfundsincluded
ontheM&GPrudentiallong-terminsurancebusiness
balancesheet.

11 IMF.2017GDPatJanuary2019currentprices.

AsiarepresentsPrudentialCorporationAsia’slife
businessfootprint.

12 BrookingsInstitution.GlobalEconomy&Development
WorkingPaper100.February2017.‘Asia’represents
AsiaPacific.

13 Insurancepenetration–SwissReSigmaNo3/2018.
Insurancepenetrationcalculatedaspremiumsasa
percentageofGDP.Asiapenetrationcalculatedona
weightedpopulationbasis.

18U.S.BureauofLaborStatistics,NationalCompensation.
Survey:EmployeeBenefitsintheUnitedStates,March
2017.Workersdefinedasthoseemployedinprivate
industryandstateandlocalgovernment.

19TheLanguageofRetirement2017–studyconducted

onbehalfoftheInsuredRetirementInstituteandJackson.

20Eurostat:Householddepositdata.
21PreqinFutureofAlternativesReport,October2018.

www.prudential.co.uk

AnnualReport2018 Prudential plc 07

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information08  Prudential plc  Annual Report 2018 

www.prudential.co.uk

02

Strategic report

At a glance 

Our business model

Our distribution

Demerger update

Our performance

 Our businesses

Asia

United States

M&GPrudential

Chief Financial Officer’s report on the 2018 financial performance

Group Chief Risk Officer’s report of the risks facing our business  

and how these are managed

Corporate responsibility review  

Page

10

12

14

15

16

18

18

26

32

38

52

70

www.prudential.co.uk 

Annual Report 2018  Prudential plc  09

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAt a glance

Group at a glance

We meet the long-term savings and protection needs of a growing middle-class  
and ageing population. We focus on markets where the need for our products is strong 
and growing and we use our capabilities, footprint and scale to meet that need. 

In 2018 the Group announced its intention to demerge its UK and Europe business, 
M&GPrudential, from Prudential plc, which will result in two separately listed 
companies, with different investment characteristics and opportunities.  
We have always been clear about the importance of creating optionality in our 
corporate structure, and decided to exercise one of those options in the interests  
of both the business and all of our stakeholders.

Our purpose
Prudential helps people de-risk their lives and deal with their biggest financial concerns.

Our strategy 
Our strategy is to capture the long-term 
structural opportunities within our 
markets, operating with discipline and 
enhancing capabilities through 
innovation to deliver high-quality 
resilient outcomes for our customers.

We aim to do this by:

 — Serving the protection and investment 

needs of the growing middle class in Asia;

 — Providing asset accumulation and  

retirement income products to US retirees; 

 — Offering products to new customers in 

Africa, one of the fastest-growing regions 
in the world; and

 — Meeting the savings and retirement  

needs of an ageing UK and continental 
European population.

We aim to generate attractive returns 
enabling us to provide financial security  
to our customers and deliver sustainable 
growth for our shareholders. Following 
rigorous review, we believe that this 
long-term strategy is best served through 
the intended demerger of M&GPrudential. 

The demerger will enable both businesses 
to continue to deliver on our customer and 
stakeholder commitments, but without 
the requirement to compete for resources 
and capital internally.

10  Prudential plc  Annual Report 2018 

www.prudential.co.uk

total funds under management

£657 billion
26 million

customers worldwide

Asia

Leading pan-regional franchise

£151bn assets under management

94% of APE sales are regular premium

£1.2bn underlying free surplus generation

United States

Premier retirement income player

US$163bn separate account assets

US$2.2bn variable annuity net inflows

£2.4bn fee income

Africa

M&GPrudential

Long-term conviction-led investment approach

£43bn total PruFund funds under management

Operating in 29 markets

£321bn total M&GPrudential funds under management1

Structural growth over the last two decades has allowed our 
non-European business to reach the scale where it has the 
ability to self-fund its own long-term goals through disciplined 
capital allocation. Prudential plc has a diversified, but highly 
complementary, portfolio of businesses with access to the 
world’s largest and fastest-growing markets.

Prudential Corporation Asia has leading insurance and asset 
management operations across 14 markets which serve the families 
of the region’s high potential economies. We have been operating in 
Asia for over 90 years and have built high-performing businesses 
with multichannel distribution, a product portfolio centred on 
regular savings and protection, award-winning customer service 
and a widely recognised brand.

Eastspring Investments is a leading asset manager in Asia and 
provides investment solutions across a broad range of asset classes.

Jackson provides retirement savings and income strategies aimed 
at the large number of people approaching retirement in the 
United States. Jackson’s pursuit of excellence in product 
innovation and distinctive distribution capabilities has helped us 
forge a solid reputation for meeting the needs of customers. 
Jackson’s variable annuities offer a distinct retirement solution 
designed to provide a variety of investment choices to help 
customers pursue their financial goals.

We entered Africa in 2014, to offer products to new customers in 
one of the fastest-growing regions in the world. We aim to provide 
products that help our customers to live longer and healthier lives, 
and save to improve future choices for them and their families.

The formation of M&GPrudential, the joining of two well 
recognised brands with a strong track record, has created a 
leading savings and investment business, ideally positioned 
to target growing customer demand for financial solutions 
in the UK and Europe.

With over 6 million clients across 29 markets and £321 billion1 in 
assets under management, M&GPrudential’s vision is a business 
built for the customer which is simple, efficient, digitally enabled, 
capital-light, fast-growing and, above all, focused on delivery.

The combined business benefits from two strong complementary 
brands, a world-class investment capability, international 
distribution and a robust capital position.

1  Represents M&GPrudential asset management external funds under management and 
internal funds included on the M&GPrudential long-term insurance balance sheet.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  11

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur business model

Evolving to serve the future customer

Our trusted brands and strong distribution channels enable us 
to understand the growing needs of our customers for long-term 
savings and financial security, and to design innovative products 
that meet those needs. By helping to build better lives and stronger 
communities and to fuel the growth cycle, we create long-term 
value for both our customers and our shareholders.

Capturing structural opportunity

... through enhanced capabilities

Serving  
customer  
needs

Asia

 — Low life insurance and mutual fund penetration
 — Significant health and protection gap
 — Growing working age population
 — Increasing consumer affluence

 Our businesses page 18

United States

 — Increase in retirement age population
 — Large and growing retirement asset pools
 — Growing demand for guaranteed income

 Our businesses page 26

M&GPrudential

 — Ageing population
 — Large and growing retirement asset pools
 — Growing demand for saving and income

 Our businesses page 32

Customer service
Customers are at the heart of our strategy. We proactively listen to 
both new and existing customers to understand and respond to their 
changing needs. This allows us to propose financial solutions 
customised for different groups, whether that is young and 
middle-aged people or those in the retirement phase of life. We 
are expanding our digital infrastructure to enhance our customer 
experience.

Solutions
We offer solutions for customers as they face the biggest financial 
challenges of their lives. We consistently develop our product 
portfolio, designing it around our customers’ needs and providing 
them with peace of mind, whether that be in relation to saving 
for retirement or insuring against risks of illness, death or critical 
life events.

Distribution
Distribution plays a key role in our ability to reach, attract and 
retain customers in different parts of the world. Building out and 
diversifying our distribution capabilities, including adding digital 
tools, helps ensure that we fully capitalise on the opportunities 
available to us in each of our markets.

Investment for growth
We focus on strategic investment in long-term opportunities and 
capabilities to drive future growth and value for our stakeholders. 
We invest to improve relationships with our customers and 
distributors, to  create innovative products, to improve our 
operating platforms and to capture new opportunities and build 
new relationships. We invest in digital capabilities to empower 
our distributors and improve customer service.

Risk management
We generate value by selectively taking exposures to risks that are 
adequately rewarded and that can be appropriately quantified and 
managed. Balance sheet strength and proactive risk management 
enable us to make good our promises to our customers and create 
long-term value for our stakeholders.

 Group Chief Risk Officer’s report of the risks facing our business 
and how these are managed page 52

12  Prudential plc  Annual Report 2018 

www.prudential.co.uk

... creating high-quality outcomes

... for our stakeholders.

We create financial benefits for our investors and deliver 
economic and social benefits for our customers, our 
employees and the societies in which we operate.

Customers 
Providing financial security and wealth creation.

Read more on pages 18 to 37

Investors 
Growing dividends and share price performance enhance 
shareholder value.

Read more on pages 16 to 86

Employees 
Providing an environment with equal opportunities, career 
potential and rewards, enabling us to attract and retain 
high-quality individuals to deliver our strategy.

Read more on pages 78 to 80

Communities 
Supporting communities where we operate, through 
investment in business and infrastructure, tax revenues 
and community support activities.

Read more on pages 80 to 85

Growth

£4,827m

Operating profit1 +6%2 on 2017

£3,877m

New business profit +11%2 on 2017

£7,563m

EEV operating profit +19%2 on 2017

Cash

£4,047m

Free surplus generation +14%2 on 2017

£1,732m

Remittances -3%3 on 2017

Capital

£17.2bn

Solvency II surplus +29%3 on 2017

232%

Solvency II cover ratio +30pp on 2017

 The Group has a number of key performance indicators internally 
to measure financial performance. Read more on page 16

Notes
1  Adjusted IFRS operating profit based on longer-term investment returns.
2  Growth rates on a constant exchange rate basis.
3  Growth rates on an actual exchange rate basis.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  13

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur distribution

Our global distribution strength

We respond to the needs of our global customers through 
diverse and robust distribution channels in all our markets. 

Jackson

Strength and flexibility of our distribution 
network gives us a distinctive advantage
Largest and most productive VA wholesale distribution 
force in the US1

+700 broker-dealers’ selling agreements covering +230,000 
(74%) of total US advisers2

#1 selling variable annuity contract3 in the independent 
channel since 2003

4 million customers

Prudential Corporation Asia

Pan-regional multi-channel  
network
+600,000 agents

Multiple established bank partnerships

Access to +14,000 bank outlets

Eastspring Investments are present in 11 Asia markets and 
distribution offices in US and Europe

+15 million life customers

Prudential Africa

M&GPrudential

Establishing network with  
market-leading initiatives
+4,000 agents

Diversified distribution model underpinned 
by two complementary brands
£321 billion total assets under management4

6 exclusive bank partners

Operating in 29 markets around the world

Access to over 600 bank branches

+6 million customers

2 mobile telecommunications partners

+300 Prudential Financial Planning partners

+500,000 customers

Notes
1 

Independent research and Market Metrics, a Strategic Insight Business: U.S. Advisor Metrics 
2018, as of 30 September 2018.

2  The Cerulli Report Adviser Metrics 2018 and Jackson research.
3  ©2019 Morningstar, Inc. All Rights Reserved. The information contained herein: (1) is proprietary to 
Morningstar and/or its content providers; (2) is not warranted to be accurate, complete, or timely. 
Neither Morningstar nor its content providers are responsible for any damages or losses arising 
from any use of this information. Past performance is no guarantee of future results. Morningstar 
www.AnnuityIntel.com. Total Sales by Company & by Contract 3Q YTD 2018. Jackson ranks #1 
out of 725 VA contracts with reported sales in the Independent Channel in 3Q YTD 2018.

4  Represents M&GPrudential asset management external funds under management and 

internal funds included on the M&GPrudential long-term insurance business balance sheet.

14  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Demerger update

Creating two leading companies

We are aiming to create two separately listed companies with distinct 
investment prospects, capital allocation priorities and customer needs. 

M&GPrudential, one of the leading savings and investments businesses  
in the UK and Europe, will be an independent, capital-efficient business, 
headquartered and premium-listed in London. 

Prudential plc will continue to combine the exciting growth potential of  
our Asia, US and Africa businesses, as a leading international insurance and  
asset management group. We will also remain headquartered and premium  
listed in London.

Prudential plc

M&GPrudential

Prudential  
Corporation  
Asia

Prudential  
Africa

Jackson  

Prudential UK & Europe

M&G Investments

Chief Executive Officer: Mike Wells
Headquarters: London
Premium listing: London Stock Exchange
Other listings: Hong Kong (Primary), Singapore, New York

Chief Executive Officer: John Foley
Headquarters: London
Premium listing (intended): London Stock Exchange

Frequently asked questions

What is the rationale for the 
demerger?
Following separation, M&GPrudential 
will have more control over its business 
strategy and capital allocation. This will 
enable it to play a greater role in developing 
the savings and retirement markets in 
the UK and Europe through two of the 
financial sector’s most trusted brands, 
M&G and Prudential, while Prudential plc 
will be able to focus on the attractive 
returns and growth potential of its 
market-leading businesses in Asia and 
the US.

Will the businesses stay in the UK?
Both businesses will be headquartered in 
the UK, and premium-listed on the London 
Stock Exchange. We expect both businesses 
will meet the criteria for inclusion in the FTSE 
100 index.  

How are we progressing?
In preparation for the demerger, we have 
already completed a number of key steps, 
including:

 — We announced that the Hong Kong 
Insurance Authority would be the 
Group-wide supervisor after the 
demerger of M&GPrudential;

 — We raised £1.6 billion of debt in 

September 2018. This debt issuance 
contained a substitution clause, allowing 
us to substitute M&GPrudential for 
Prudential plc as the issuer; 

 — We established a new holding company 
for M&GPrudential and completed the 
transfer of the legal ownership of The 
Prudential Assurance Company Limited 
and M&G Group Limited to this company;

 — We announced the independent Chair 
of M&GPrudential in October 2018; and

 — We completed the transfer of the legal 
ownership of our Hong Kong insurance 
subsidiaries from The Prudential 
Assurance Company Limited 
(M&GPrudential’s UK-regulated 
insurance entity) to Prudential 
Corporation Asia Limited.

When will it happen?
We are making good progress on 
the workstreams to enable the legal, 
operational and financial separation of 
the businesses and we are committed 
to delivery with best execution. We will 
provide more details on timing when 
it is appropriate to do so. 

What will happen to your shares? 
Shareholders will retain their shares in 
Prudential plc and, if the demerger 
completes, receive shares in a separately 
listed M&GPrudential.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  15

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur performance

Measuring our performance

To create sustainable economic value for our shareholders 
we focus on delivering growth and cash while maintaining 
appropriate capital.

Profit, cash and capital1
Prudential takes a balanced approach to performance management across IFRS, EEV 
and cash. We aim to demonstrate how we generate profit under different accounting 
bases, reflecting the returns we generate on capital invested, and the cash generation 
of our business.

Adjusted IFRS operating profit based on longer-term investment returns2 £m
The Group’s business involves entering into 
long-term contracts with customers, and 
hence the Group manages its associated 
assets and liabilities over a longer-term time 
horizon. This enables the Group to manage 
a degree of short-term market volatility. 
Therefore operating profit based on 
longer-term investment returns gives 
a more relevant measure of the performance 
of the business. Other items are excluded 
from operating profit to allow more relevant 
period-on-period comparisons of the trading 
operations of the Group, eg the effects of 
corporate transactions are excluded.

Group operating profit in 2018 is 6 per cent 
higher on a constant exchange rate basis 
(3 per cent on an actual exchange rate 
basis), compared with 2017. Operating 
profit from Asia life and asset management 
operations was up 14 per cent on a constant 
exchange rate basis (10 per cent on an actual 
exchange rate basis), and M&GPrudential 
was up 19 per cent. In the US, operating 
profit was down 11 per cent on a constant 
exchange rate basis (14 per cent on an 
actual exchange rate basis) reflecting higher 
market-related deferred acquisition 
costs amortisation.

EEV new business profit3 £m
Life insurance products are, by their 
nature, long term and generate profit 
over a number of years. Embedded value 
reporting provides investors with a measure 
of the future profit streams of the Group. 
EEV new business profit reflects the value 
of future profit streams which are not 
fully captured in the year of sale under 
IFRS reporting.

EEV new business profit in 2018 increased 
by 11 per cent on a constant exchange 
rate basis (7 per cent on an actual exchange 
rate basis) compared with 2017, driven by 
increases in health and protection business 
and pricing actions in Asia, higher interest 
rates and spread assumption changes in 
the US and M&GPrudential PruFund based 
Retirement Account sales.

1 %

C A G R   + 1

4,699

4,827

3,969

4,256

3,154

2014

2015

2016

2017

2018

8 %

C A G R   + 1

3,616

3,877

3,088

2,492

2,021

2014

2015

2016

2017

2018

EEV operating profit3 £m
EEV operating profit is provided as an 
additional measure of profitability. This 
measure includes EEV new business profit, 
the change in the value of the Group’s 
long-term in-force business, and profit 
from our asset management and other 
businesses. As with IFRS, EEV operating 
profit reflects the underlying results based 
on longer-term investment returns.

Group EEV operating profit in 2018 
increased by 19 per cent on a constant 
exchange rate basis (15 per cent on an 
actual exchange rate basis), compared 
with 2017, driven by higher new business 
profit and higher contributions from the 
in-force business.

6 %

C A G R   + 1

7,563

6,598

5,497

4,840

4,108

2014

2015

2016

2017

2018

16  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Group free surplus generation4 £m
Free surplus generation is used to measure 
the internal cash generation of our business 
units. For insurance operations, it represents 
amounts maturing from the in-force business 
during the period, less investment in new 
business and excludes other non-operating 
items. For asset management, it equates to 
post-tax operating profit for the year.

Overall, underlying free surplus generation 
increased by 14 per cent on a constant 
exchange rate basis (11 per cent on an

Business unit remittances5 £m
Remittances measure the cash transferred 
from business units to the Group. Cash flows 
across the Group reflect our aim of achieving 
a balance between ensuring sufficient net 
remittances from business units to cover the 
dividend (after corporate costs) and the use 
of cash for reinvestment in profitable 
opportunities available to the Group.

actual exchange rate basis), reflecting good 
performance in each of our businesses with 
Asia up 14 per cent on a constant exchange 
rate basis (9 per cent on an actual exchange 
rate basis), the US up 11 per cent on 
a constant exchange rate basis (7 per cent 
on an actual exchange rate basis) and 
M&GPrudential up 21 per cent, including 
the positive impact of longevity assumption 
changes and an insurance recovery on 
annuity review costs.

2 %

C A G R   + 1

3,566

3,640

4,047

3,025

2,553

2014

2015

2016

2017

2018

Total remittances to the Group decreased 
by 3 per cent in 2018, compared with 
2017. Remittances from Asia, increased, 
demonstrating the quality and scale of its 
growth. Remittances from the US were 
£342 million. Remittances from 
M&GPrudential increased by 2 per cent.

Group Solvency II capital surplus6,7 £bn
Prudential is subject to the risk-sensitive 
solvency framework required under 
European Solvency II Directives 
(Solvency II) as implemented by the 
Prudential Regulation Authority in the 
UK. The Solvency II surplus represents the 
aggregated capital (own funds) held by the 
Group, less solvency capital requirements.

The high quality and recurring nature of 
our operating capital generation, beneficial 
effects of debt issued and disciplined 
approach to managing balance sheet 
risks are reflected in the solvency capital 
surplus, which increased to £17.2 billion 
at 31 December 2018.

1,625

1,482

1,718

1,788

1,732

2014

2015

2016

2017

2018

17.2

12.5

13.3

9.7

2015

2016

2017

2018

Notes
1  The comparative results shown above have been prepared 
using an actual exchange rate (AER) basis except where 
otherwise stated. Comparative results on a constant 
exchange rate (CER) basis are also shown in financial tables 
in the Chief Financial Officer’s report on our 2018 financial 
performance. CAGR is compound annual growth rate.

2  Adjusted IFRS operating profit based on longer-term 

investment returns is management’s primary measure of 
profitability and provides an underlying operating result 
based on longer-term investment returns and excludes 
non-operating items. See note III of Additional unaudited 
financial information for definition and reconciliation to 
IFRS balances.

3  The EEV basis results have been prepared in accordance 
with EEV principles discussed in note 1 of the EEV basis 
results. See note III of Additional unaudited financial 
information for definition and reconciliation to 
IFRS balances. 

4  For insurance operations, underlying free surplus generated 
represents amounts maturing from the in-force business 
during the period less investment in new business and 
excludes non-operating items. For asset management 
businesses, it equates to post-tax operating profit for the 
period. Restructuring costs are presented separately from 
the underlying business unit amount. Further information 
is set out in note 10 of the EEV basis results.

5  Cash remitted to the Group forms part of the net cash flows 
of the holding company. A full holding company cash flow 
is set out in note II (a) of the Additional unaudited IFRS 
financial information. This differs from the IFRS 
Consolidated Statement of Cash Flows which includes all 
cash flows relating to both policyholders’ and shareholders’ 
funds. The holding company cash flow is therefore a more 
meaningful indicator of the Group’s central liquidity.

6  The Group shareholder capital position excludes the 
contribution to Own Funds and the Solvency Capital 
Requirement from ring fenced with-profit funds and 
staff pension schemes in surplus. The estimated solvency 
positions include management’s calculation of UK 
transitional measures reflecting operating and market 
conditions at each valuation date, which for both 2018 
and 2017 reflects the approved regulatory position.
7  Estimated before allowing for second interim ordinary 

dividend.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  17

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAsia

2018 performance highlights

 — Continued performance in key metrics: new business profit up 14 per cent1, operating 

profit up 14 per cent1 and underlying free surplus generation up 14 per cent1
 — Developed over 160 products in 2018 and added 1.4 million new life customers2
 — Signed an exclusive partnership with Babylon Health to provide AI-powered digital health 

services in up to 12 markets across Asia

 — Established Eastspring’s wholly foreign-owned enterprise in Shanghai and extended our asset 
management presence to Thailand, following the acquisition of TMB Asset Management
 — Continued expansion in China, following entry into Hunan province and 10 new cities
 — Retained Eastspring’s ‘Best Asia Fund House’ accolade in the AsianInvestor Asset 

Management Awards

 — In early 2019, we renewed and expanded our successful regional strategic bancassurance 

alliance with UOB

18  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Our businesses

Asia

Continued progress against our strategic priorities, 
which align with the evolving and expanding sources 
of demand in Asia, leaves the business well positioned 
for sustained future growth.

Our business
It is 95 years since we established our first 
operations in Asia. Our long heritage and 
strong brand awareness form the 
foundations of our business and today our 
footprint spans 14 markets and encompasses 
3.6 billion people. We have a top three 
position in eight out of our 12 insurance 
markets3 and Eastspring, our asset 
management business, remains the largest 
pan-regional retail asset manager in Asia, 
excluding Japan. In addition, Eastspring 
retained the prestigious ‘Best Asia Fund 
House’ accolade in 2018, a feat that has now 
been achieved in three of the past four years.

We believe our commitment to customers on 
‘listening, understanding, delivering’ is a key 
differentiator. To fulfil this, we adopt 
a multi-channel strategy with over 600,000 
agents, over 300 distribution partners and an 
increasing online offering, enabling us to 
serve our customers’ needs in their preferred 
manner. We have a proven ability to attract, 
develop and retain a talented and diverse 
workforce, employing over 13,000 people 
with more than 40 separate nationalities and 
wide-ranging industry backgrounds. This 
enables us to remain at the forefront 
of product development, create innovative 
services for our customers and embed digital 
technology to drive efficiency.

We are also able to translate these 
hallmarks of our business into financial 
success, with our strong performance in 
2018 building upon our existing excellent 
track record. Our gross premium earned 
grew4 by 9 per cent1 to £16.5 billion, and 
renewal premiums5 grew by 16 per cent1. 
This helped deliver a 14 per cent1 increase 
in operating profit6 to £2.2 billion and 
grow our total assets by 11 per cent7 
to £94.2 billion. We also delivered 
14 per cent1 growth in new business profit8 
to £2.6 billion and the total embedded 
value of the business grew 16 per cent7 to 
£24.3 billion. At Eastspring, we managed 
funds totalling £151 billion at the end of 
2018, invested in over 1,600 funds.

Market opportunity
In Asia, we provide insurance and asset 
management solutions that enable 
customers of all ages to address their 
health, protection and savings needs. 
Demand for our products is underpinned 
by low levels of existing coverage and is 
further supported by economic and 
demographic tailwinds that look set to 
persist over the coming decades.

Today, consumers in Asia are both 
under-insured and under-saved during 
their working lives, which leaves them 
inadequately prepared for retirement. 

This is evident from the significant gap in 
life insurance penetration rates compared 
with developed markets. Furthermore, 
the limited welfare social safety net in many 
of our markets means that out-of-pocket 
healthcare spend by people in Asia is three 
to four times the proportion seen in the 
US and UK. Collectively, these dynamics 
resulted in an estimated health protection 
gap of US$1.8 trillion in 2017 across the 
Asia region9.

The economic growth potential of the 
region is widely recognised and is 
expected to translate into rising levels 
of affluence, with 88 per cent of the 
next billion entrants into the middle class 
predicted to be based in Asia10. Entering 
the middle class is typically the trigger 
for individuals to protect their health and 
that of their families, while also seeking 
to manage and grow their wealth. Indeed, 
total annual expenditure by Asia’s middle 
class is forecast to reach US$37 trillion 
in 203010, more than double the current 
amount.

Asia’s economies are also benefiting 
from a demographic dividend with 
moderating fertility rates and improving 
life expectancy. In youthful markets, such 
as Indonesia, this is creating a surge in the 
working age population and with that 
a continued source of demand for our 

Prudential life customer and population by age11,12

  Prudential customer profile
  Illustrative future profile
  Population profile (Asia)

2018

2030

3.3bn

Working age 
population

2.3bn

Over 65s

286m

3.7bn

Working age 
population

2.5bn

Over 65s

448m

<15 16-
20

21-
25

26-
30

31-
35

36-
40

41-
45

46-
50

51-
55

56-
60

61-
65

66-
70

71-
75

76-
80

>80

<15 16-
20

21-
25

26-
30

31-
35

36-
40

41-
45

46-
50

51-
55

56-
60

61-
65

66-
70

71-
75

76-
80

>80

www.prudential.co.uk 

Annual Report 2018  Prudential plc  19

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
Our businesses

Asia continued
Asia continued

Middle class in Asia as a 
proportion of world middle class10

  Asia middle class population
  Middle class population  
of the rest of the world

3,766m

2,023m
54%

3,030m

1,380m
46%

5,412m

3,492m
65%

4,617m

2,784m
60%

2015

2020

2025

2030

products. Across Asia the working age 
population is forecast to grow by almost 
one million people per month between 
now and 2030 to 2.5 billion people11. 
Meanwhile, the number of those aged over 
65 is projected to almost treble by 2050 to 
700 million11. This is expected to create 
demand for new solutions in markets with 
ageing populations, such as Hong Kong 
and China, as individuals look to maintain 
their standard of living during retirement.

Whilst these trends provide an attractive 
backdrop, we need to remain diligent and 
focused in our execution as a wide range 
of external developments can affect our 
business. The escalating trade-related 

tensions between the US and China 
contributed to increased equity market 
volatility in the second half of 2018. The 
landmark election result in Malaysia 
heralded the first change in governing 
party since independence in 1957 and 
we have been actively discussing how we 
support the new leadership in their desire 
to provide greater insurance access to the 
Malaysian population. In China, there was 
a step forwards in easing foreign 
investment in the insurance sector, with 
caps on foreign ownership expected to 
be lifted by 2021. Alongside these 
developments, regulators across the region 
are seeking to reward disciplined risk-
management practices by strengthening 
consumer protection and migrating to 
risk-based solvency frameworks.

We are steadfast in our conviction that the 
structural drivers of consumer demand in 
this region are of greater significance to 
our business than short-term market or 
regulatory driven events. We also 
recognise that the insurance industry 
is not immune to the pervasive impact of 
technology and the way this is shaping our 
customers’ expectations and behaviours 
with regards to accessibility, service and 
overall experience. These perspectives are 
instrumental in guiding the decisions we 
take to position our business for future 
success.

Strategic priorities 
Our business achieves high risk-adjusted 
returns by maintaining a disciplined focus 
on value. Two key distinguishing features 
of our sales mix are the contribution from 
health and protection products, which 

Prudential Corporation Asia is well positioned to benefit from  
long-term structural opportunities 

Customer segment

Distribution channels Core products

High-net-worth

Consultants

Estate planning 
Robo-investment

New

Affluent

Mass

Emerging

Group

Agency Bank partners

Unit linked 
Return of premium 
Multi-care multi-stage medical cover 
Critical illness

Existing

New partners 
Direct to consumer

Corporate

Term life 
Health benefit 
Micro credit

Group term 
Medical
Personal accident

New

New

collectively accounted for 70 per cent of 
our new business profit in 2018, and the 
high proportion of regular premiums, 
which comprised 94 per cent of APE sales. 
We favour this mix because it provides our 
shareholders with a higher and more stable 
return across market cycles. Our success in 
health and protection is underpinned by 
our comprehensive underwriting 
processes, extensive experience and 
technical capabilities of our in-house 
professionals. Meanwhile, the high 
proportion of regular premiums ensures we 
collect a steady stream of revenues across 
market cycles. 

This focus on value is supported by four 
strategic priorities that we believe align 
with the evolving sources of demand 
across the region and hence will position 
our business for continued future growth. 
We seek to enhance the core of our existing 
business by improving our customers’ 
experience. Significantly, we have 
extended our exclusive partnership with 
UOB until the end of 2034 and, due to its 
success to date, agreed to expand its scope 
to include Vietnam and UOB’s digital bank. 
We also continued to expand and diversify 
our distribution reach with nine new bank 
partnerships across six of our markets 
being successfully activated during 2018, 
including Siam Commercial Bank in 
Thailand and O-Bank, the first digital bank 
in Taiwan. The success of these 
partnerships is underpinned by the quality 
and competitiveness of our products, the 
additional value-added services we offer to 
customers and the digital tools and training 
we provide to sales teams.

We simplify the process of purchasing a 
policy by embracing the latest technology 
and embedding this within proprietary 
tools used by our agents and bank 
partners. For example, over 70 per cent of 
all new business was submitted through 
e-point-of-sale technology. Our smart 
underwriting tool, which is now used in 
59 per cent of all sales, provides dynamic 
underwriting that streamlines the 
application process, while also 
communicating instant underwriting 
decisions to customers. 

We also use digital technology in servicing 
policies, both to improve the efficiency of 
our business and to enhance customer 
satisfaction. In Hong Kong we developed 
the ‘Hospital to Prudential’ portal to 
redefine the way our customers and 
medical professionals manage hospital 
claims, reducing the time required to 
submit a claim to just three minutes. 
Meanwhile, in China we have extended 

20  Prudential plc  Annual Report 2018 

www.prudential.co.uk

our award-winning WeChat self-service 
platform to include 90 per cent of all policy 
administration actions. Similarly, in 
Thailand we created a new customer 
services touchpoint through PruConnect, 
which enables customers to quickly access 
key information such as policy information, 
premium certificates and nearby network 
hospitals.

Secondly, we want to create ‘best-in-class’ 
health capabilities and attained new 
business profit growth of 15 per cent from 
health and protection products in 2018. 
Our strategy is supported by distinctive 
value-added services, such as the exclusive 
multi-year partnership we signed with 
Babylon, a UK-based healthcare and 
technology services company. This 
partnership will provide personal health 
assessments and treatment information, 
powered by artificial intelligence, which 
will transform health provision for our 
customers. This will greatly enhance our 
customers’ access to healthcare, 
particularly for those in remote locations, 
whilst empowering them to proactively 
manage their health in a flexible and 
cost-efficient manner. 

Thirdly, we plan to accelerate Eastspring by 
expanding its existing investment offering 
and enhancing its distribution capabilities. 
We have continued to strengthen our 
in-house investment teams, which helped 
us launch 51 new products in 2018. In 
September, we also entered Thailand, the 
largest mutual fund market in the 
Association of Southeast Asian Nations 
(ASEAN)13, with the acquisition of TMB 
Asset Management. Our on-the-ground 

Life weighted premium income14,15
£bn CER

  In-force
  New business

PRUconnect
PRUconnect, one of Prudential Thailand’s 
latest offerings, is aimed at extending online 
customer service via LINE, a popular 
instant-communication mobile application 
in Thailand with more than 44 million active 
users. Launched in January 2018, 
PRUconnect provides policyholders with 
a dedicated web portal where they can 
access policy information, make premium 
payments, download premium certificates 
and locate nearby network hospitals, as well 
as a range of other self-service options.

PRUconnect also includes a chatbot feature, 
which uses artificial intelligence to simulate 
natural conversations. Customers can 
submit simple enquiries to the PRUchat 
bot via the LINE app, and stay connected 
to the company for assistance anytime 
and anywhere.

team recently launched an Asia Pacific 
Property Flexible Fund that obtained 
inflows totalling US$91 million during the 
week-long initial public offering period.

Finally, we intend to expand our presence 
in China across both the insurance and 
asset management sectors. We recently 
established a new branch in Hunan and 
received regulatory approval to undertake 
preparatory work to establish a new branch 
in Shaanxi, our nineteenth and twentieth 
provinces, respectively, offering access to 
over 100 million new people. This 
geographic expansion is supported by the 
diligent growth in our agency force, which 
grew by 7 per cent in 2018 to 48,000 

agents. We also formed a two-year 
research partnership with the 
Development Research Centre of the State 
Council focused on the development of a 
sustainable pension system, which is 
testament to our aspirations in this market 
and our differentiated capabilities. Another 
major milestone in China was the opening 
of Eastspring’s wholly foreign-owned 
enterprise in Shanghai. This enables us to 
manage onshore investments for high-net-
worth individuals and institutional 
investors in China, complementing our 
existing asset management joint venture 
with CITIC. Our first private fund has a 
Chinese equities mandate and is 

Eastspring total funds  
under management7
£bn

12.9

11.2

151

139

9.2

+1.1x

6.6

5.6

4.7

4.1

1.5

1.7

2.0

2.3

7.7

2.9

3.5

1.3

2.9

1.0

3.5

3.5

3.5

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2017

2018

www.prudential.co.uk 

Annual Report 2018  Prudential plc  21

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses

Asia continued

expected to launch in April 2019, with 
further  investment strategies planned to 
follow in due course.

Customers
Our strong reputation and success to date 
have been built on a foundation of excellent 
customer service. During 2018, we added 
a further 1.4 million new life customers2, 
bringing the total to over 15 million life 
customers. Our strong retention ratio, 
which remained in excess of 90 per cent, 
and the consistently high proportion of 
repeat sales, which last year contributed 
over 40 per cent of APE sales, demonstrate 
the regard and trust our customers have in 
our business. These dynamics mean that 
we have 24 million in-force policies in total, 
with each of our policyholders holding 1.6 
policies on average. In addition, our focus 
on health and protection business is 
reflected in a 7 per cent increase in 
sum-at-risk per policy, which is a leading 
measure of insurance coverage. Funds 
managed by Eastspring grew by 6 per cent 
to £151 billion at the end of 2018, with 
10 per cent growth amongst third-party 
retail clients. 

We maintain this advantage by constantly 
striving to improve the experience of our 
customers, with whom we have over 
two million interactions every month, 
including over 300,000 calls. Our 
customers typically need us most when 
they want to submit a claim as this can 
signify the death or illness of a family 
member. Consequently, we strive to 
provide a frictionless claims process at this 
sensitive time. To facilitate this, our new Jet 
claims tool, which is currently being used 
in Hong Kong and Indonesia, can 
automatically review, assess and pay 
a claim on the same day. We now have 
e-claims capability in six of our businesses 
and have already attained submission rates 
of almost 40 per cent. We also leverage 
technology in our more regular dealings 
with customers. For example, our new 
Virtual Assistant in Hong Kong, which 
builds upon the success of our askPRU 
chatbot that was launched in Singapore in 
2017 and reduced call centre volumes by 
40 per cent, already has answers to many 
frequently asked questions from agents 
and policyholders. 

At Eastspring we use digital tools to help 
our retail clients set and achieve their 
savings goals. Our partnership with 
Alkanza has enabled us to build a robo-
advisory platform in Taiwan that can 
suggest portfolio rebalancing if 
performance is off track and has the 
functionality to show the impact of changes 

PRUworks
PRUworks is a digital ecosystem designed 
to help small and medium-sized enterprises 
(SMEs) grow their businesses, and attract 
and retain talent. A first-of-its-kind platform 
by an insurer in Singapore, PRUworks gives 
business owners and their employees easy 
and convenient access to insurance, 
employee benefits and business solutions in 
one seamless digital experience. 

PRUworks is targeted specifically at SMEs,  
an under-served market in need of solutions 
catering to their size and budget. Wellness 
solutions, a core component of PRUworks, 
are offered as part of Prudential’s 
collaboration with healthtech companies 
and include fitness monitoring, specialist 
doctor recommendations and health 
screenings. Participating SMEs can also 
enjoy complimentary access to the 
Singapore government’s ‘SME Health+’ 
initiative, which includes programmes in 
chronic disease management, healthy 
eating, active living and mental wellbeing. 

in parameters, such as retirement age 
and contribution amount. 

Products
We offer our customers a broad range of 
health, protection and savings solutions 
that are tailored to local market 
requirements and individual needs. 
Key to our ongoing success is our focus 
on upgrading our product suite to add 
innovative new features. Indeed, last year 
nearly half of new business profit arose 
from the 160 products that were developed 
in 2018. For example, in Hong Kong we 
launched a new critical illness product with 
extended protection for cancer, heart 
attacks and strokes, three common causes 
of death, and was instrumental in 
generating the 17 per cent growth in Hong 
Kong’s new business profit. Similarly, we 
enhanced our protection product for 
mothers and unborn children in Malaysia, 
PRUmy child, by expanding the range of 
pregnancy complications included and 
extending the coverage period for 
congenital illnesses. We are also actively 
developing products to meet the upcoming 
needs of Asia’s ageing populations and 
were amongst the first group of insurers to 
be granted approval to offer a tax-deferred 
pension product in China.

In addition, we develop products with 
specialist characteristics that broaden our 
offering and appeal. We have been 
proponents of products that comply with 
the requirements of Islamic law for many 

years. Indeed, we offer such products by 
default, and sales of our Syariah products 
in Indonesia grew by 17 per cent in 2018 
to over £50 million, equivalent to over 
20 per cent of our APE in this market. 
This positions us as market leaders in 
Indonesia’s Syariah market, in addition to 
Malaysia’s Takaful market, with market 
shares of approximately 30 per cent in both 
cases. We have also launched PRUvital 
cover in Singapore, a first-in-the-market 
protection plan for customers with four 
types of common pre-existing chronic 
medical condition that previously could act 
as barriers in obtaining insurance coverage.

Historically our products were targeted at 
the mass and affluent market segments. 
We are purposefully developing new 
products to meet the needs of other 
segments. In Singapore we recently 
launched Opus, a proposition specifically 
tailored for high-net-worth customers. 
This brings a differentiated experience for 
our customers and includes a dedicated 
service team, wealth planners and external 
experts covering trust and legal matters. 
We also launched PRUworks, our new 
insurance proposition for the corporate 
segment to target small and medium 
enterprises. Our PRUworks platform is an 
all-inclusive platform that comes with a 
digitally enabled HR solution for business 
owners and their employees, which 
provides access to employee benefits and 
services alongside additional services 
such as lifestyle programmes. 

22  Prudential plc  Annual Report 2018 

www.prudential.co.uk

A leading pan-Asia franchise

Accelerate Asia
Compounding revenues and profits
Prudential Corporation Asia is a business 
with compounding revenues underpinned 
by high quality recurring income that is 
uncorrelated to investment markets. The 
current scale and profitability has been 
achieved by increasing our customer base 
and penetration across the continent. 
Growth is driven by our ability to meet 
customer needs through the breadth of 
markets we operate in, the scale and 
innovation of our operations, the 
capabilities of Eastspring Investments, our 
pan-Asia asset manager, and our diverse 
and talented workforce.

Diversification 

11

1

10

9

8

£2,164m
+14%

2

7

6

5

4

3

Operating profit by region
Full year 2018 %

1 Hong Kong
2 Indonesia
3 Singapore
4 Malaysia 
5 Vietnam 
6 China 
7 Thailand 
8 Taiwan 
9 Philippines 
10 Eastspring 
11 Others 

20% +33%
20% +0%
15% +22%
9%  +9%
7%  +16%
7%  +20%
5%  +5%
2%  +24%
2%  +13%
8%  +6%
5%  +3%

Growth rate vs 2017 constant exchange rates 

Cambodia 
Life insurance 
Market ranking3 
Population 
Penetration16 

China17
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 
Eastspring
Funds under management18 

Hong Kong
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 
Eastspring
Funds under management18 

India19
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 
Eastspring
Funds under management18 

Indonesia20
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 
Eastspring
Funds under management18 

Japan
Eastspring 
Funds under management18 

Korea
Eastspring 
Funds under management18 

Laos
Life insurance 
Market ranking3 
Population 
Penetration16 

1st
16m
0.1%

5th
1.4bn
2.7%

US$1,724

£6.2bn

3rd
7m
14.6%

US$9,156

£3.4bn

2nd
1.4bn
2.8%

US$1,382

£17.8bn

1st
267m
1.9%

US$1,230

£4.0bn

£5.4bn

£8.1bn

Top 3
7m
0.0%

Malaysia21
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 
Eastspring
Funds under management18 

Philippines
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 

Singapore22
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 
Eastspring
Funds under management18 

Taiwan
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 
Eastspring
Funds under management18 

Thailand
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 
Eastspring
Funds under management18  

Vietnam
Life insurance 
Market ranking3 
Population 
Penetration16 
Average health protection  
gap per household9 
Eastspring
Funds under management18 

1st
32m
3.3%

US$6,864

£8.1bn

3rd
107m
1.2%

US$1,406

2nd
6m
6.6%

US$13,776

£80.1bn

13th
24m
17.9%

US$4,823

£4.9bn

9th
69m
3.6%

US$287

£9.3bn

4th
97m
1.3%

US$1,251

£2.6bn

www.prudential.co.uk 

Annual Report 2018  Prudential plc  23

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
 
 
 
Our businesses

Asia continued

Distribution
Our diversified mix of tied agents and bank 
partners creates one of the strongest 
distribution networks across the region 
with non-traditional partnerships further 
broadening our reach. Our experience 
shows customers have an overarching 
preference for face-to-face advice from 
a trusted financial adviser while also 
increasingly demanding the flexibility to 
conduct basic research and fact-finding 
themselves digitally. Thus, whilst our tied 
agents and in-branch bank staff remain our 
primary distribution channels, customers 
are now more actively engaging with us 
through our online platforms. 

Prudential has over 600,000 licenced tied 
agents across our 12 life markets in Asia. 
This proprietary distribution channel is a 
core component of our success, accounting 
for 84 per cent of new business profit, 
having grown by 14 per cent in 2018. The 
value provided by our tied agents makes it 
paramount for us to continue expanding 
their reach and enhancing their 
capabilities. We place great emphasis 
on the professionalism and productivity 
of our agency force, and facilitate this by 
continually providing new and upgraded 
tools. This creates a culture whereby our 
agents aspire to attain membership of the 
‘Million Dollar Round Table’, an industry-
recognised indicator of quality. We 
currently have over 7,000 such qualifiers, 
which would represent annual growth in 
members of approximately 20 per cent23 
and reflects our focus on the recruitment, 
training and productivity of our agents, 
the emphasis on which varies by market. 
In our younger markets we are typically 
still accelerating recruitment. For example, 
we added over 1,100 new agents per 
month in the Philippines on average during 
2018, which was more than 40 per cent 
higher than in 2017, and helped expand our 
agency force to around 28,000 agents. As 
markets mature the emphasis starts to shift 

Notes
1  Growth rate on a constant exchange rate basis.
2  Excluding India.
3  Based on full year 2018 or the latest information available. 
Sources include formal (eg competitors results release, 
local regulators and insurance association) and informal 
(industry exchange) market share data. Ranking based 
on new business (APE sales, weighted full year premium 
or full year premium depending on availability of data). 
IFRS gross premiums earned for Asia segment.
Includes renewal premiums from joint ventures.  
See note III of the additional unaudited financial 
information for reconciliation to IFRS balances.

4 
5 

6  Adjusted IFRS operating profit based on longer-term 
investment returns. See note B1 of the IFRS financial 
statements for reconciliation to IFRS profit.
7  Growth rate on an actual exchange rate basis.
8  New business profit on business sold in the year, 
calculated in accordance with EEV principles.

9  Swiss Re Institute: The health protection gap in Asia, 

October 2018. Average gap per household is calculated 
as ‘total health protection gap divided by the estimated 
number of households hospitalised under the mentioned 
gap range’. Report excludes Cambodia and Laos.

towards the other factors. We have 
designed an entrepreneur development 
programme to fast-track our successful 
professional agents into leaders, which in 
turn supports our activation of new 
recruits. This programme has already been 
launched in China, where the number of 
active agents grew by 12 per cent in 2018. 

We pioneered the strategy of partnering 
with banks in Asia over 20 years ago and 
now have one of the largest and most 
successful bancassurance franchise in the 
region. Our strategic bank partnerships 
include multi-national banks, regional 
banks and prominent domestic banks in 
many key markets including China, India 
and Taiwan. In total we have access to over 
14,000 bank outlets. Collectively, these 
partnerships contributed over 30 per cent 
of our APE sales in 2018 and associated 
new business profit grew by 19 per cent.

We have also started collaborating 
with non-traditional partners, including 
DirectAsia, Hiscox’s online property 
and casualty business in Singapore, and 
Eureka, a data management and analytics 
platform based in Indonesia. These 
mutually beneficial partnerships will enable 
us to reach new customers and create 
unique opportunities for our existing ones.

Business outlook
We continue to see a strong runway for the 
insurance and asset management industries 
in Asia. We recently conducted a strategic 
assessment, which re-affirmed the 
strengths of our business, established the 
potential future size of our markets and has 
informed our future investment pathway. 

The review demonstrated that we are well 
positioned in the traditional life insurance 
segment, with a market share of 
approximately 25 per cent24. We forecast 
that this market has the potential to 
continue growing at a double-digit rate over 
the coming five years, due to the underlying 

structural drivers of demand in the region. 
Our presence, scale and broad product 
and distribution reach position us well to 
participate strongly in this expected growth.

We also anticipate strong growth in the 
medical reimbursement segment in our 
current markets, which we believe will 
more than double in the next five years due 
to increasing consumer demand. We have 
estimated that our share of the value pool 
in this segment is currently 9 per cent, 
which gives us significant scope to expand. 
This ambition is reflected in our strategic 
priorities with recent investments, such as 
Babylon, transforming our offering.

Our market-leading position in retail fund 
management reflects our region-wide 
presence and strong operating credentials. 
This positions us well for the future growth 
in the market that is expected from new 
wealth creation and the shift we envisage 
from deposits to riskier investments. We 
believe these factors make double-digit 
growth viable in India, where we are market 
leaders, alongside other key markets such 
as China and Thailand, where we have 
taken action to strengthen our position. 

Nic Nicandrou 
Chief Executive 
Prudential Corporation Asia

10 Brookings Institution. Global Economy & Development 
Working Paper 100. February 2017. ‘Asia’ represents 
Asia Pacific.

11  United Nations, Department of Economics and Social 
Affairs, Population Division (2017). World Population 
Prospects: The 2017 Revision.

12  Working age population: 15 to 64 years.
13  ©Copyright 2018 Strategic Insight, an Asset International 

Company and when referenced or sourced Morningstar Inc., 
Standard & Poor’s Inc., and Lipper Inc. All rights reserved. 
The information, data, analyses and opinions contained 
herein (a) include confidential and proprietary information 
of the aforementioned companies, (b) may not be copied 
or redistributed for any purpose, (c) are provided solely 
for information purposes, and (d) are not warranted or 
represented to be correct, complete, accurate, or timely.

14 Weighted premium income comprises gross earned 
premiums at 100 per cent of renewal premiums, 
100 per cent of first year premiums and 10 per cent 
of single premiums.

15  Comparatives have been stated on a constant exchange rate 
basis. Historic results have been restated to exclude sales 
from the Korea and Japan life businesses, which have been 
disposed of. 2014 excludes intra-group reinsurance 
contracts between the UK and Asia with-profits businesses.
16 Market penetration: Swiss Re (Sigma) – based on insurance 
premiums as a percentage of GDP in 2017 (estimated).

17  Total joint venture / foreign players only.
18 FUM reported based on the country where the funds 

are managed.

19 IFRS gross premiums earned for Asia segment.
20 Excludes Jiwasraya.
21 Includes Takaful sales and excludes Group business.
22 Includes onshore only, excluding Eldershield and DPS.
23 Based on 100 per cent conversion of qualifiers into members.
24 Proprietary research/Bain Analysis (2018) covering the 
following markets: Hong Kong; Singapore; Indonesia; 
Malaysia; China; and India, using sales data provided by 
insurance regulators, insurance associations and industry 
expert surveys in these markets.

24  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Driving our business

Creating value and benefiting our stakeholders

Customers
In Asia, we focus our efforts on helping new and existing 
customers build better futures for themselves and their 
families, by helping to fill the savings and protection gap 
that exists in many markets in the region.

15 million life customers

Products
We listen to our customers to help us understand 
their changing needs and tailor our design of product 
solutions and services. 

94% of APE sales in regular premium

70% of all new business submitted through 
e-point-of-sale technology

Distribution
We are well-positioned in terms of the scale and 
diversity of our distribution to reach and serve 
our customers’ needs. At the core of our distribution 
model is face-to-face customer interaction that delivers 
high-quality, needs-based advice.

Investment for growth
Building on our strong track record, we are building 
for future growth by investing in new opportunities 
and capabilities.

+600,000 agents

Access to over 14,000 bank outlets

Now in 87 cities in China

9 new bank partners across 6 markets

Eastspring Investments’ total funds under 
management £151 billion

www.prudential.co.uk 

Annual Report 2018  Prudential plc  25

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationUnited States

2018 performance highlights

 — New distribution relationship with State Farm

 — New collaboration to offer advisory annuities on the Envestnet® Insurance Exchange

 — Awarded ‘Contact Center World Class CX Certification’  

and ‘Highest Customer Service for the Financial Industry’ awards  
by The Service Quality Measurement Group, Inc.

26  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Our businesses

United States

Providing an ageing American population 
with financial strategies for stable retirements.

The US is the world’s largest retirement 
savings market with approximately 
40 million Americans reaching retirement 
age over the next decade. This transition 
will trigger the need for an unprecedented 
shift of trillions of dollars from savings 
accumulation to retirement income 
generation.

Customers and products
Through its distribution partners, Jackson 
provides products that offer Americans the 
retirement strategies they need, including 
variable, fixed and fixed index annuities. 
Each of these products offer a unique 
range of features tailored to meet the 
individual needs of the retiree:

However, these Americans face challenges 
in planning for life after work. For those 
nearing the end of their working careers, 
a financially secure retirement is at risk, due 
to insufficient accumulation of savings and 
the current combination of low yields and 
market volatility. Employer-based pensions 
are disappearing, and government plans 
are underfunded. Social security was 
never intended to be a primary retirement 
solution and today its long-term funding 
status is in question. Additionally, the life 
expectancy of an average retiree has 
significantly increased, lengthening the 
number of years for which retirement 
funding is needed.

To overcome these challenges, Americans 
need and demand retirement strategies 
that offer them the opportunity to grow 
and protect the value of their existing 
assets, as well as the ability to provide 
guaranteed income that will last 
throughout their extended lifetimes. 

In response to this demand and the 
ongoing shift to fee-based solutions, 
Jackson has positioned itself with product 
innovation and distribution strategies to 
further enhance our market-leading VA 
position in the brokerage market and grow 
in the advisory retirement solutions market.

Variable annuity A Jackson variable 
annuity, with investment freedom, 
represents an attractive option for retirees, 
providing both access to equity market 
appreciation and guaranteed lifetime 
income as an add on benefit.

Fixed index annuity A Jackson fixed 
index annuity is a guaranteed product with 
limited market exposure but no direct 
equity ownership. It is designed to build 
wealth through a combination of a base 
crediting rate that is generally lower than 
a traditional fixed annuity crediting rate, 
but with the potential for additional 
upside, based upon the performance 
of the linked index.

Fixed annuity A Jackson fixed annuity is 
a guaranteed product designed to build 
wealth without market exposure, through 
a crediting rate that is likely to be superior 
to interest rates offered from banks or 
money market funds.

These products also offer tax deferral, 
allowing interest and earnings to grow 
tax-free until withdrawals are made.

Jackson has a proven track record in this 
market with its market-leading flagship 
product1, Perspective II. Jackson’s success 
has been built on its quick-to-market 
product innovation, as demonstrated by 
the development and launch of Elite 
Access, our investment-only variable 
annuity. Further demonstrating Jackson’s 
flexibility and manufacturing capabilities, 
and in response to the trend in financial 
services toward fee-based solutions, 
Jackson has launched Perspective 
Advisory II and Elite Access Advisory II 
to serve advisers and distributors with 
a preference for advisory products.

In March 2018, Jackson launched 
MarketProtector and MarketProtector 
Advisory, two new fixed annuities with 
index-linked interest. These products 
provide consumers with the sought-after 
combination of tax-deferred investment 
growth, protection from market risk and 
the flexibility to adapt to changing needs in 
retirement. Both products offer an add-on 
living benefit that allows customers to 
safeguard their financial futures with 
income for life.

Also, in 2018, Jackson took a lead role in 
bringing together 24 of America’s financial 
services organisations to launch the 
Alliance for Lifetime Income (Alliance). 
The Alliance was launched to educate 
Americans on the risk of outliving their 
income, so they can enjoy their years in 
retirement. The Alliance’s nationwide, 
multi-year, integrated educational 
campaign is designed to raise awareness 
and motivate consumers and financial 
advisers to discuss the need for protected 
lifetime income in retirement, which can be 
achieved with the use of annuity products 
such as those provided by Jackson.

Distribution 
Jackson distributes products in all 50 states 
of the US and in the District of Columbia. 
Operations in the state of New York are 
conducted through a New York subsidiary. 
Jackson markets its retail products primarily 
through advice-based distribution 
channels, including independent agents, 
independent broker-dealer firms, regional 
broker-dealers, wirehouses and banks. For 
variable annuity sales, Jackson is the leader 
in the independent broker-dealer, bank 
and wirehouse channels2 and fourth in 
regional firms2.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  27

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses

United States continued

Jackson’s distribution strength also sets 
us apart from our competitors. Our 
wholesaling force is the largest3 in 
the variable annuity industry and is 
instrumental in supporting the 
independent advisers who help the 
growing pool of American retirees develop 
effective retirement strategies. Our 
wholesalers provide extensive training to 
thousands of advisers about the range of 
products and the investment strategies 
that are available to support their clients. 
Based on the latest available data, Jackson 
is the most productive variable annuity 
wholesale distribution force in the US3.

In October 2018, Jackson announced a 
new distribution relationship with State 
Farm®. In the second half of 2019, 
authorised State Farm agents will begin 
offering a select group of Jackson’s variable 
annuity and fixed index annuity products. 
While Jackson currently maintains one of 
the largest sales teams in the industry, this 
distribution relationship will add significant 
distribution access through State Farm’s 
growing network of qualified producers.

In February 2019, Jackson partnered with 
DPL Financial Partners (DPL) to provide 
our protected lifetime income solutions to 
independent registered investment 
advisors (RIAs). The collaboration expands 
Jackson’s distribution footprint and 
provides Jackson with access to new 
opportunities in the independent 
RIA channel.

Regulatory landscape
The industry has continued to manage 
through an ever-changing regulatory 
landscape. In 2016, the US Department 
of Labor (DoL) released a final version of 
its Fiduciary Duty Rule (Rules), which 
sought to eliminate conflicts of interest in 
investment advice, in order to protect and 
encourage savings and investment for 
working Americans. These Rules were 
rescinded in 2018. However, other 
alternative proposals, such as the US 
Securities and Exchange Commission’s 
(SEC) best interest standard, remain 
pending. 

As a result of an improved regulatory 
outlook, rising interest rates and more 
aggressive product feature changes 
(ie withdrawal percentages) implemented 
by competitors, the annuity industry saw 
increased sales in 2018 (albeit still well 
below levels prior to the DoL Rules 
proposal). Sales in the variable annuity 
industry as of the third quarter of 2018 at 
US$75.4 billion4 were up 4 per cent 
compared with the same period last year.

Regardless of the outcome of the SEC best 
interest standard, the regulatory disruption 
caused by the now rescinded DoL Rules 
has challenged the industry to review the 
ways in which investment advice is 
provided to American investors. 
Manufacturers will need to have the ability 
to provide product and system adaptations 
in order to support the success of various 
distribution partners in their delivery of 
invaluable retirement strategies that 

investors need. Because of its strong 
distribution, leadership in the annuities 
market, best-in-class service and a 
low-cost efficient operation, we believe 
that Jackson is well positioned to take 
advantage of this opportunity.

Furthermore, in late 2018, the US National 
Association of Insurance Commissioners 
(NAIC) concluded an industry consultation 
with the aim of reducing the non-economic 
volatility in the variable annuity statutory 
balance sheet and enhancing risk 
management. The NAIC is targeting a 
January 2020 effective date for the new 
framework in order to allow adequate time 
for the drafting and implementation of the 
revised regulations and instructions with 
a potential three-year phase-in. The NAIC 
also has an ongoing review of the C-1 bond 
factors in the required capital calculation, 
on which further information is expected to 
be provided in due course. Despite these 
regulatory challenges, we believe that 
Jackson is well positioned to manage the 
impact of these regulatory changes.

Retirement wave
Population by age5

Under-saved
Median net worth6 (US$000)

Increased longevity
Life expectancy at 657

4.4m

4.5m

4.0m

187.3

19.4

124.2

14.3

Age 65  
in 2019

Age 60  
in 2019

Age 55  
in 2019

45-54

55-64

1960

2016

28  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Talking to Americans 
about bridging the 
retirement income gap
Last year, Jackson reintroduced the idea of 
‘protected lifetime income’ into American 
retirement planning conversations by 
publishing ‘The Return of Lifetime Income’ 
in The Wall Street Journal, reaching millions 
of consumers. Recognising the need for a 
unified industry voice around this critical 
issue, Jackson also co-founded The Alliance 
for Lifetime Income, an innovative industry 
coalition to raise awareness among 
Americans about the financial risks and 
income gaps they may face in retirement 
and the importance of protected lifetime 
income solutions in helping bridge those 
potential gaps. 

As Alliance co-chair, Jackson leads the 
charge to bring together 23 peer companies, 
non-profit groups and leading financial 
experts to create awareness about the role 
annuities can play in truly comprehensive 
financial plans. 

The Alliance shares its mission through 
a breakthrough national educational 
campaign, including online and offline media 
engagement and advertising, digital and 
social media communication, content 
marketing, live events, virtual reality 
experiences, new financial planning tools, 
and much more. 

Investment for growth 
With trillions of dollars of adviser-
distributed assets across distribution 
platforms that have not historically been 
a focus, such as the dually-registered 
investment adviser channel, we believe 
that a significant opportunity exists to 
reach even more American retirees and 
serve their needs with annuity products 
going forward. The industry will need to 
remain flexible and cost-effective in 
making changes to product systems and 
processes. We continue to seek to 
understand and make the necessary 
adjustments to support the needs and 
demands of American retirees into the 
future.

In September 2018, Jackson announced 
a technology integration collaboration 
with Envestnet® allowing Jackson to offer 
its complete product suite of advisory 
annuities on the Envestnet Insurance 
Exchange. The new collaboration brings 
together a leading provider of annuities 
in the US, with the leading provider of 
intelligent systems for wealth management 
and financial wellness. Jackson is working 
with Envestnet to make annuities easier 
to work with inside of a client’s portfolio. 
Advisers will be able to create more value 
for their clients by holistically considering 
longevity risk, sequence of returns risk, 
market risk and mortality risk within the 
Envestnet wealth management platform.

The acquisition of John Hancock’s group 
payout annuity business in late 2018 
represents a reaffirmation of Jackson’s 
growth bolt-on strategy and continuing 
commitment to deploy capital at attractive 
return levels. This transaction further 
diversifies Jackson’s risk portfolio and 
revenue sources in relation to both general 
and separate account businesses.

With the ever-changing regulatory 
environment described earlier, Jackson has 
made and continues to consider changes to 
its product offerings, entered into new 
selling agreements with advisory providers, 
and is working with its distributors to 
support implementation of the anticipated 
SEC best interest standard.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  29

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses

United States continued

Jackson’s competitive strengths are even 
more critical during periods of disruption. 
Our best-in-class distribution team, our 
agility and success in launching well 
designed products, the continued success 
of our risk management and hedge 
programmes through many economic 
cycles, and our effective technology 
platforms and award-winning customer 
service will provide Americans with the 
retirement strategies they so desperately 
need. Jackson’s discipline will enable us to 
be positioned to capture additional growth 
during times of transition into the future.

Michael Falcon 
Chairman and Chief Executive 
Jackson Holdings LLC

Notes
1  ©2019 Morningstar, Inc. All Rights Reserved. The 
information contained herein: (1) is proprietary to 
Morningstar and/or its content providers; (2) is not 
warranted to be accurate, complete, or timely. Neither 
Morningstar nor its content providers are responsible for 
any damages or losses arising from any use of this 
information. Past performance is no guarantee of future 
results. Morningstar www.AnnuityIntel.com Total Sales 
by Contract 3Q YTD 2018. Jackson’s Perspective II for 
base states ranks #1 out of 973 VA contracts with reported 
sales to Morningstar’s quarterly sales survey as of 
3Q YTD 2018.

2  ©2019 Morningstar, Inc. All Rights Reserved. The 
information contained herein: (1) is proprietary to 
Morningstar and/or its content providers; (2) is not 
warranted to be accurate, complete, or timely. Neither 
Morningstar nor its content providers are responsible for 
any damages or losses arising from any use of this 
information. Past performance is no guarantee of future 
results. Morningstar www.AnnuityIntel.com Total sales by 
company and channel 3Q YTD 2018. Jackson ranks #1 out 
of 25 companies in the Independent NASD channel, #1 out 
of 20 companies in the Bank channel, #1 out of 16 
companies in the Wirehouse channel, and #4 out of 19 
companies in the Regional Firms channel. 

3 

Independent research and Market Metrics, a Strategic 
Insight Business. US Advisor Metrics 2018, as of 
30 September 2018.

4  LIMRA/Secure Retirement Institute, US Individual Annuity 

Participants Report 3Q YTD 2018.

5  US Census Bureau Population division 2014 estimate 

of population.

6  2016 Federal Reserve Board’s Triennial Survey of 

Consumer Finances.

7  US Department of Health and Human Services, 

‘Health, United States, 2017.

8  New advisers defined as producers who have not sold 

Jackson product since 2013.

30  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Driving our business

Creating value and benefiting our stakeholders

Customers
Many retirees or soon-to-be retirees face a reality of 
under-saving, having no guaranteed income source and 
the prospect of living longer than any prior generation. 
Jackson’s focus is to provide solutions to help address 
these concerns for the millions of Americans currently 
transitioning to and through retirement.

Products
Jackson’s products provide needed access to equity 
market growth, protection of principal, and a way of 
converting retirees’ savings into retirement income with 
a degree of certainty. With a long history of disciplined 
product design and prudent risk management, 
Jackson has earned and continues to earn trust from 
its key stakeholders.

Distribution
Jackson’s distribution teams set us apart from our 
competitors. Jackson’s variable annuity wholesaling 
force is the largest and most productive in the industry, 
supporting thousands of advisers across multiple 
channels and distribution outlets.

Investment for growth
Jackson continues to invest in technology and 
innovative products to efficiently and effectively adapt 
to what our customers and regulatory environment 
require. Jackson has recently launched an advisory 
version of our flagship product Perspective II, our 
innovative Elite Access product and our fixed index 
MarketProtector product to allow for penetration 
into untapped distribution. Jackson also announced 
a technology integration collaboration with Envestnet® 
allowing Jackson to offer its complete product suite of 
advisory annuities on the Envestnet Insurance Exchange.

Average of 10,000 Americans retire per day 5

Assisting 4 million customers with their 
financial needs

Leading individual annuity seller in the US4

Perspective II is the #1 selling variable 
annuity contract1

Largest and most productive VA wholesale 
distribution force in the US3

New marketing alliance with State Farm adding 
significant distribution access through its 
growing network of qualified producers

Technology integration collaboration 
with Envestnet®

Approximately 32% of Jackson’s 2018 advisory 
variable annuity sales from new advisers8

www.prudential.co.uk 

Annual Report 2018  Prudential plc  31

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationM&GPrudential

2018 performance highlights

 — Total M&GPrudential operating profit up 19 per cent to £1.6 billion,  

including the effect of updated longevity assumptions

 — Total assets under management of £321 billion1 including a rise in PruFund assets 

to £43 billion from £36 billion last year

 — Major transformation programme already showing improvements in digital service 

for customers

 — Luxembourg SICAV fund range launched with £21 billion assets under management 
as an investment in international growth and to minimise disruption of Brexit 
for customers

 — Demerger preparation progressing at pace with several major milestones reached

32  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Our businesses

M&GPrudential

Building a simple and efficient savings 
and investments business.

M&GPrudential is the UK and Europe 
savings and investments business of 
Prudential plc. It was formed in 2017 
through the merger of Prudential’s UK 
and Europe insurance operations with 
M&G Investments, Prudential’s 
international asset manager.

Our business manages total assets of 
£321 billion1 and serves more than 
six million customers worldwide. 
M&GPrudential offers savings and 
investment products for individuals who 
want to build and protect their life savings. 
We provide innovative asset management 
and customer solutions, supported by 
strategic asset allocation, an international 
distribution network and two strong brands.

In March 2018, the Board of Prudential plc 
announced its intention to demerge 
M&GPrudential. The Prudential Board 
believes the demerger will further 
strengthen two already strong businesses. 
For M&GPrudential, the demerger will 
enable our leadership team to focus solely 
on what is important to our customers, give 
us direct control over our own capital and 
enable us to pursue growth opportunities 
without competing for resources with other 
Prudential plc businesses. M&GPrudential 
is expected to have a premium listing on 
the London Stock Exchange. 

We see a huge opportunity in the growing 
savings gap across Europe. As support 
from the state diminishes and employers 
gradually retreat from guaranteed 
retirement provisions, more and more 
people need to make their own 
preparations for retirement and other life 
goals. At the same time, many people with 
sizeable asset pools, who want to grow or 
protect their value, seem to be keeping 
their money in cash despite the negative 
real return. Across the EU there is an 
estimated ¤10 trillion2 of cash sitting, 
largely idle, in bank deposits at very low 
interest rates.

We believe M&GPrudential is well placed 
to help our customers build and protect 
their savings because of the mix of our 
businesses, capabilities and people. We 
combine the best of fund management 
with compelling customer propositions 
in a highly collaborative culture. Our 
competitive advantages arise from the 
strength and depth of this business mix 
built over many years. 

We have a full set of diversified investment 
capabilities with expertise spanning a 
range of fixed income, equity, multi-asset, 
real estate and private asset classes. We 
are one of the largest multi-asset managers 
in Europe through the £131 billion 
Prudential With-Profits Fund and our 
range of branded M&G funds, and manage 
£59 billion of private assets, including an 
international real estate portfolio. We are a 
UK market leader in savings solutions with 
our PruFund proposition, a modern way of 
with-profits investing. We also have one of 
the fastest growing advised platforms3 in 
the UK, reaching £13.3 billion in assets 
under administration in the 24-month 
period since launch. We have a growing 
international distribution network with 
multi-channel breadth and depth, and 
two of the strongest brands in the market.

Building on these competitive advantages, 
M&GPrudential’s priorities in 2019 will be:

 — to continue to serve our customers well, 
by improving outcomes and service 
levels, and widening product choice;

 — to advance our merger and 

transformation programme, to 
modernise the business so that we 
become a simpler, lower-cost, digital 
organisation; and

 — to prepare M&GPrudential for 
demerger and its future as an 
independent company with its 
own listing on the stock market.

Understanding our markets
M&GPrudential serves the world’s largest 
savings and investments markets, with a 
focus on UK and Europe. Across the 
region, people increasingly need help to 
meet their long-term financial goals as 
responsibility for retirement savings passes 
from state and employer to the individual. 

Customers in our markets demand easy 
access to savings and investment solutions, 
as well as guidance and advice from trusted 
providers. In addition, persistently low 
rates of return on bank cash deposits are 
fuelling demand for effective solutions, 
whether clients are saving for retirement, 
building a lump sum or protecting their 
wealth from inflation. 

In the institutional market, clients are 
increasingly seeking bespoke solutions 
from asset managers with diversified 
investment capabilities and global reach. 
The combination of M&GPrudential’s 
expertise in private assets, which are much 
in demand in this sector, and our growing 
international network of offices means we 
are well placed to serve these clients.

Customers
We serve a wide range of customers: 
individuals saving for retirement and other 
life goals; retirees who want to draw down 
on their accumulated savings; professional 
intermediaries who manage the savings of 
their own customers; pension funds; and 
other institutional clients with future, 
long-term financial commitments.

What all our customers have in common 
is the desire for professional help to build 
and protect their savings with confidence. 
Our approach is to offer a broad range 
of products and services, in a variety of 
formats, through multiple distribution 
channels – all backed by the same in-house 
investment expertise and capability.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  33

M&GPrudential

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses

M&GPrudential continued

Our customers fall into five broad categories:

 — UK retail advised customers who are 
saving for retirement or who want to 
draw down on their accumulated 
savings. They typically invest in our 
market-leading PruFund, which offers 
smoothed, long-term returns adjusted 
for different risk tolerances;

 — UK retail advised and direct customers 
who invest for the long term through 
our range of M&G-branded mutual 
funds. This group includes about 
160,000 customers who invest directly 
with our fund management business;

 — Customers of our traditional insurance 

business in the UK. Numbering 
six million, these customers typically 
hold a Prudential annuity, which pays 
an income for life, or an insurance-
wrapped savings bond;

 — Wholesale clients in Europe and Asia. 
These include retail banks, private 
banks, wealth managers, independent 
advisers and fund platforms. We 
manage £38 billion on behalf of these 
clients’ own customers; and

 — Pension funds and other institutional 
clients, who invest on behalf of their 
scheme members. We have nearly 900 
such relationships, including 70 per cent 
of the UK’s largest pension schemes4. 

PruFund investment performance7

100%

75%

50%

25%

0%

-25%

In 2019, we will continue to improve service 
levels and launch new offerings. In the UK 
retail market, we will broaden the choice of 
tax wrappers and products on our own 
adviser platform. In November, we made 
M&G’s range of mutual funds available for 
the first time on the Prudential adviser 
platform and in January, we launched 
PruFolio, a new range of passive, active and 
smoothed return funds.

Our investment solutions
The core engine of our business is a 
long-standing collaboration between 
our fund managers and the strategic asset 
allocators who oversee the investment 
of the Prudential life funds. This symbiotic 
relationship enables us to diversify our 
investment capabilities and to innovate 
by developing high-quality products for 
all customers.

For customers of our traditional insurance 
business, our modernisation programme 
is already improving service levels. 
Deployment of new digital technology 
has reduced markedly the time it takes to 
process a redemption from a Prudential 
savings bond. Customers can now register 
for our MyPru online service in minutes.

During 2018, we transferred £21 billion of 
our key European fund offerings into new 
Luxembourg-based SICAVs, with the 
process expected to be completed as 
planned in the first quarter of 2019. This 
positions us well to minimise any potential 
disruption for our European clients 
stemming from the UK’s withdrawal from 
the European Union, while also creating 
a more flexible and robust platform for 
international growth.

Our investment capabilities span the 
traditional public markets, from cash 
through fixed income and on to international 
equities. We also have a large range of 
private asset capabilities with £59 billion of 
assets under management, covering real 
estate, private debt, corporate loans and 
infrastructure investments such as 
broadband and solar energy.

This breadth of our investment capability 
underpins many of our customer offerings. 
It reinforces the reliability of the returns from 
our £131 billion With-Profits Fund, which is 
one of Europe’s largest multi-asset portfolios 
for retail savers5. The With-Profits Fund has 
produced a cumulative gross return of 
129.5 per cent over 10 years6 before tax and 
charges compared with a 121.4 per cent 
return from the FTSE 100 Index over the 
same period, not allowing for any 
management fees. A key component of this 
performance is PruFund. Launched over 
10 years ago, PruFund is a transparent and 
modern way of with-profits investing in the 
UK, which has since become the fastest-
growing savings and investment proposition 
across the Group. 

+88%

+45%

Mutual fund investment performance, net of fees, 
weighted by: assets under management8
%

Since fund manager tenure –
 Dec 2018
(Average = 5.7 years)

Three years –
Dec 2018

55

19

8
18

One year –  
Dec 2018

9
35

25

31

73

13

9
5

Five years –  
Dec 2018

50

5
25

20

2006 2007

2008 2009 2010 2011 2012 2013 2014 2015 2016

2017

2018

  PruFund Growth 

  ABI sector comparator

  First quartile

  Second quartile

  Third quartile

  Fourth quartile

34  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Improving the service for our  
M&GPrudential customers
When Prudential UK customers want to 
withdraw their funds from a bond they expect 
the speed and simplicity they’d receive from 
online shopping. So the challenge was to 
simplify a complex, manual process and 
enable customers to get access to their 
money more quickly.

over three days. And the online journey is now 
much easier to use than the old one. In fact, 
33 per cent of customers making a withdrawal 
have already adopted it after just four months. 
But even vastly improved journeys are only as 
good as customers’ experience of them and, 
so far, they like it and tell us it’s easy to use.

Our savings and investments business took 
the approach of transforming the whole 
customer journey – the customer experience 
from start to finish – rather than looking at 
each stage of the process individually, 
as they had done previously.

As a result, they’ve made significant 
improvements. The time customers have had 
to wait for us to send them their funds has 
been cut from more than two weeks to just 

Following further cross-team collaboration, 
the business has just launched a version for 
independent financial advisers (IFAs) too and 
the initial response has been great. One IFA 
told us that being able to gain access to this 
data ‘at the touch of a button is market-leading 
and saves two weeks when compared to 
some competitors’ manual processes.’

PruFund offers individuals different rates 
of smoothed return aligned with their 
tolerance for risk. In 2019, we aim to 
enhance advisers’ access to PruFund by 
significantly upgrading our digital services 
across a range of tax wrappers. We are also 
exploring with European distributors, how 
we might make the benefits of PruFund 
available to savers in their markets. Today, 
assets under management in PruFund top 
£43 billion after attracting £8.5 billion of 
net inflows during 2018.

The With-Profits Fund has acted as an 
incubator for other products too. Among 
these are a range of investment strategies 
based on private asset investments – such 
as real estate, infrastructure assets and 
private debt – and marketed to clients 
seeking this type of exposure. 

We are seeing strong demand from 
pension funds for our private asset 
products because they are seeking higher 
yields to manage long-term liabilities. 
These types of investment strategy remain 
comparatively resilient to fee pressure 
because they are not easy for passive 
investment managers to replicate as they 
involve securing real and private assets.

During 2018, we continued to expand our 
range of mutual funds for retail investors. 
These included the innovative M&G 
Positive Impact Fund, which widens access 
to impact investing for retail customers 
who want to invest in companies that aim 

to have a positive impact on society, and 
the M&G Sustainable Allocation Fund, 
a multi-asset fund incorporating 
environmental, social and governance 
factors. We also launched an investment 
trust, M&G Credit Income Investment 
Trust, which for the first time allows UK 
retail investors to put their money into a 
combined portfolio of public and private 
debt.

Responding to the growing institutional 
client demand for social and environmental 
investment strategies, we also launched 
the M&G Impact Financing Fund, which 
was awarded Best New Entrant (Fund) 
at the Sustainable and ESG Investment 
Awards 2018. Total assets under 
management at 31 December 2018 were 
£321 billion1 (31 December 2017: 
£351 billion), reflecting inflows to PruFund 
products, multi-asset wholesale offerings 
and other institutional business, more than 
offset by the expected redemption of a 
single low-margin institutional mandate 
and outflows from bond and equity funds 
in volatile financial markets.

Distribution
At M&GPrudential, we have two 
outstanding complementary brands, both 
of which share a common philosophy of 
aiming to deliver excellent long-term 
customer outcomes.

Currently, we choose to serve our 
customers’ needs through our many 

business-to-business relationships. 
These relationships include thousands 
of independent financial advisers, most 
of the high-street banks, wealth managers, 
institutional investment managers and 
pension funds. Two years ago, we 
established an adviser platform in the 
UK to give the market better access to 
PruFund. Since then, we have diversified 
the range of products on the platform to 
include M&G mutual funds. In 2018, it was 
among the fastest growing platforms in the 
UK, reaching £13.3 billion of assets under 
administration.

Outside the UK, we distribute our 
investment products with the support of 
our financial advisers, independent asset 
managers, insurers and some of the world’s 
largest banks. From a standing start just 
under two decades ago, we have built an 
international distribution network to 
distribute M&G products and support 
clients in 29 markets, with offices most 
recently opened in Australia and the 
United States. Our new Luxembourg 
investment platform, as well as readying 
our business for Brexit, enables us to 
distribute our mutual funds more efficiently 
in Europe and beyond by offering our 
investment strategies in the SICAV format 
favoured by many of our clients.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  35

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOur businesses

M&GPrudential continued

In September, we announced the 
appointment of an M&GPrudential Chair, 
Mike Evans. During the first half of 2019, 
Mike and I will lead the recruitment of 
the board for the new listed company, 
including the appointment of independent 
non-executive directors including the 
heads of the key committees.

John Foley 
Chief Executive 
M&GPrudential

Update on business transformation 
and demerger
Our business modernisation programme is 
well advanced and already showing service 
benefits for customers. In January 2018, 
we announced a new partnership with 
Tata Consultancy Services to transfer, 
consolidate and upgrade the customer 
administration systems for our traditional 
insurance business. This involved the 
transfer of 2,500 people, including 650 
Prudential colleagues.

Each day, we move closer to our model of 
a simpler, lower-cost, digital organisation. 
The impact on customer outcomes is 
already evident. Examples include: 
a new digital service for investment 
bond customers that has reduced 
cash withdrawal waiting times by almost 
80 per cent; changes to our bereavements 
processes, which are saving our customers 
200,000 days of their time each year; and 
delivery of simplified annual benefit 
statements for more than one million 
Prudential customers. M&GPrudential 
remains on track to deliver the announced 
annual shareholder cost savings of circa 
£145 million by 2022 for a shareholder 
investment of circa £250 million.

The build of our corporate infrastructure 
is well advanced. The M&GPrudential 
leadership team is in place, a new 
governance model has been implemented 
and we have built a set of unified corporate 
support services. 

Notes
1  Represents M&GPrudential asset management external 
funds under management and internal funds included 
on the M&GPrudential long-term insurance business 
balance sheet.

2  Household deposit data, Eurostat 2017.
3  UK Advised Platform Market data, Platforum, Q3 2018.
4  Based on the UK’s Top 50 Pension Schemes by size, 

S&P Money Market Directory, June 2018.

5  M&GPrudential analysis comparing our largest with-profits 
fund with other European mixed asset funds with data from 
Financial Express.

6  Performance data for Prudential with-profits fund excludes 
hypothecated asset pools of Optimum Bonus fund and 
Risk-Managed PruFunds. Returns are shown before 
charges.

7  ABI Mixed Investment 20 per cent – 60 per cent Shares 

(performance is net of charge). PruFund returns are also net 
of charge (0.65 per cent). Growth rate calculated across the 
period August 2006 to December 2018.

8  Quartile ranking based on ranking of the funds 

representative share class, net of fees, within their 
respective Investment Association (IA) or Morningstar 
sectors. Closed funds excluded. M&G total wholesale AUM 
was £69.5 billion as at 31 December 2018, representing 
22 per cent of the total M&GPrudential AUM. One year 
figures represent £67.8 billion AUM, three year figures 
represent £67.5 billion AUM, five year figures represent 
£49.6 billion AUM, fund manager tenure figures represent 
£67.8 billion AUM. Performance figures in GBP, bid to bid, 
net income reinvested. Average fund manager tenure 
December 2017 = 5.7 years. Source: M&GPrudential, 
December 2018. IA and Morningstar Inc. combined UK 
and Pan-European peer groups as at end December 2018.

36  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Driving our business

Creating value and benefiting our stakeholders

Customers
Meeting the growing and fast-evolving saving and 
investment needs of customers across retail, 
institutional and direct channels.

+6 million customers
£321 billion total assets under management1 
across a broad range of strategies and asset classes

Products
Market-leading propositions, including PruFund and 
the M&G Optimal Income Fund, available in a number 
of saving and investment wrappers; and a range of 
strategies to help institutional customers meet their 
long-term commitments.

£43 billion PruFund assets under management

Launch of new M&G Impact Financing Fund

Distribution
Multi-channel distribution, based on strong 
relationships with institutional investors, advisers and 
intermediaries, and direct-to-customer franchises, 
including Prudential Financial Planning.

Extensive distribution relationships across 
financial advisers, high-street banks, wealth 
managers, institutional investment managers 
and pension funds

Investment for growth
Investing in our infrastructure to improve 
customer service and business efficiency and 
drive long-term growth.

New offices opened in Australia and US

Luxembourg SICAV fund platform for 
international growth

Transformation programme  
improving customer service levels

On track to deliver the announced  
annual shareholder cost savings  
of circa £145 million by 2022

www.prudential.co.uk 

Annual Report 2018  Prudential plc  37

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationChief Financial Officer’s report on the 2018 financial performance

Positive financial performance demonstrating  
our focus on implementing our strategy
I am pleased to report that Prudential’s financial performance in  
2018 reflects our strategic focus on driving growth in high-quality,  
recurring health and protection and fee business across our geographies, 
products and distribution channels. 

I am encouraged that our financial 
performance has been accomplished at 
the same time as the Group has made good 
progress in the complex preparations for 
the intended demerger of M&GPrudential 
from Prudential plc, which we announced 
in March 2018. We have achieved a 
number of important milestones, including 
the reinsurance of £12 billion of UK annuity 
policies to Rothesay Life, the transfer of the 
Hong Kong insurance subsidiaries to 
Prudential Corporation Asia, the issuance 
of £1.6 billion of substitutable debt as part 
of the necessary rebalancing of capital 
across the two businesses, the 
establishment of a new holding company 
for M&GPrudential and the transfer of UK 
operating subsidiaries to that company.

Our financial performance was led by our 
Asia business which delivered double digit 
growth in new business profit (up 
14 per cent1), adjusted IFRS operating profit 
based on longer-term investment returns 
(‘operating profit’) (up 14 per cent1) and 
underlying free surplus generation2 
(up 14 per cent1). This performance is both 
broad-based, with 10 markets achieving 
double-digit growth1 in new business profit, 
and high-quality, with health and 
protection new business profit growing by 
15 per cent1. Our Asia asset manager, 
Eastspring, has grown operating profit by 
6 per cent amidst a challenging external 
environment. Our broad-based portfolio 
of life insurance and asset management 
businesses, high-quality products with 
distinctive value-added services and 
multi-channel strategy ensure that we 
continue to benefit from the growing 
customer demand in Asia for health, 
protection and savings solutions that 
we provide.

In the US, we saw growth in fee income 
driven by higher average account balances 
offset by an increase in market-related 
deferred acquisition costs (DAC) 
amortisation and an expected reduction in 
spread-based revenues, leading to a fall in 
operating profit of 11 per cent. Jackson’s 
hedge programme performed as expected 
as equity markets weakened towards the 
end of 2018 and contributed to an 
increased risk-based capital ratio of 
458 per cent, up from 409 per cent at 
year-end 2017.

M&GPrudential delivered operating profit 
of £1,634 million, up 19 per cent (2017: 
£1,378 million). This included £519 million 
(2017: £597 million) from our core3 
with-profits and annuity business, with the 
with-profits contribution up 11 per cent to 
£320 million, offset by lower annuities 
earnings following the reinsurance of 
£12 billion4 of liabilities in March 2018. 
Other operating profits included the 
benefit of updated longevity assumptions 
and an insurance recovery on the costs of 
reviewing internally vesting annuity sales. 
M&GPrudential remains on track to deliver 
the announced annual shareholder cost 
savings of circa £145 million by 2022 for 
a shareholder investment of circa 
£250 million.

Sterling weakened over the course of 2018, 
compared with most of the currencies in 
our major international markets. However, 
average exchange rates remained above 
those in 2017, leading to a negative effect 
on the translation of the results from 
non-sterling operations. To aid comparison 
of underlying progress, we continue to 
express and comment on the performance 
trends in our Asia and US operations on 
a constant exchange rate basis. 

The performance of many equity markets 
was subdued in 2018, and was characterised 
by higher levels of volatility. The S&P 500 
closed the year 6 per cent lower than 2017, 
the FTSE 100 index was down 12 per cent 
and the MSCI Asia excluding Japan index 
down 16 per cent. However, average 
balances, which have the most material 
impact on our fee-based earnings during 
the year, were mostly higher, reflecting the 
concentration of equity market weakness 
in the fourth quarter. Long-term yields 
increased favourably in the US and our 
larger Asia markets, but were only slightly 
higher in the UK. 

The key financial highlights in 2018 were 
as follows:

 — New business profit was 11 per cent 
higher at £3,877 million (7 per cent on 
an actual exchange rate basis), while 
APE sales were up 1 per cent (down 
2 per cent on an actual exchange rate 
basis). In Asia, new business profit 
increased 14 per cent with improved 
new business margins primarily 

reflecting product mix. Jackson’s new 
business profit increased by 5 per cent, 
primarily reflecting the favourable 
effect of higher US interest rates. UK 
and Europe life new business profit 
grew by 3 per cent, driven by a 
2 per cent increase in APE sales, 
supported by continued demand for 
products offering access to our PruFund 
investment proposition. 

 — Asset management net outflows 
of £11.5 billion reflected external net 
outflows of £9.9 billion (2017: net inflows 
of £17.3 billion) within M&GPrudential 
asset management, the majority of 
which related to the expected 
redemption of a single, low margin 
£6.5 billion institutional mandate, with 
the remainder reflecting the challenging 
market environment for equity and fixed 
income business. Eastspring saw 
external net outflows, excluding money 
market funds, of £1.6 billion (2017: net 
inflows of £3.1 billion on an actual 
exchange rate basis), also as a result of 
market conditions.

 — Operating profit was 6 per cent higher 
at £4,827 million (3 per cent higher on an 
actual exchange rate basis). Continued 
business momentum helped grow 
Asia’s operating profit by 14 per cent to 
£2,164 million and M&GPrudential 
operating profit was 19 per cent higher, 
reflecting a number of beneficial 
impacts, which are not expected to recur 
at the same level. In the US, operating 
profit decreased by 11 per cent, as a 
result of higher market-related DAC 
amortisation charges. 

 — Total IFRS post-tax profit was up 

30 per cent at £3,013 million 
(26 per cent on an actual exchange rate 
basis) after a £508 million pre-tax loss 
following the reinsurance of £12 billion4 
of UK annuities to Rothesay Life. This 
increase was driven by Jackson, whose 
IFRS profit after tax in 2018 was 
£1,484 million, up from £245 million 
(£254 million on an actual exchange 
rate basis) reflecting higher interest 
rates and gains from Jackson’s hedging 
instruments as equity markets fell 
towards the end of 2018. Group IFRS 
shareholders’ equity was 7 per cent 
higher at £17.2 billion.

38  Prudential plc  Annual Report 2018 

www.prudential.co.uk

 — EEV basis operating profit, including 

embedded value in-force profit, 
increased 19 per cent (15 per cent  
on an actual exchange rate basis) to 
£7,563 million. EEV basis shareholders’ 
equity was up 11 per cent at 
£49.8 billion.

 — Underlying free surplus generation2, 

(11 per cent on an actual exchange rate 
basis), after financing new business 
growth. This was driven by in-force 
growth of 10 per cent combined with 
a lower level of investment in new UK 
and Europe business as a result of 
management actions to optimise capital 
absorption.

our preferred measure of cash 
generation, from our life and asset 
management businesses, increased by 
14 per cent to £4,047 million 

 — Group shareholders’ Solvency II 
capital surplus5 was estimated at 
£17.2 billion at 31 December 2018, 
equivalent to a cover ratio of 

232 per cent6 (31 December 2017: 
£13.3 billion, 202 per cent). The 
improvement in the period reflects the 
continuing strength of the Group’s 
operating capital generation, and a net 
£1.2 billion increase in qualifying debt.

 — Full year ordinary dividend 

increased by 5 per cent to 49.35 pence 
per share, reflecting our 2018 
performance and our confidence in the 
future prospects of our businesses.

IFRS profit

Operating profit before tax based on longer-term 

Actual exchange rate

Constant exchange rate

2018  £m

2017  £m

Change  %

2017  £m

Change  %

investment returns

Asia
Long-term business
Asset management

Total

US
Long-term business
Asset management 

Total

UK and Europe
Long-term business
General insurance commission

Total insurance operations
Asset management

Total

Other income and expenditure

Total operating profit based on longer-term investment returns 

before tax and restructuring costs

Restructuring costs

Total operating profit based on longer-term investment 

returns before tax

Non-operating items:

Short-term fluctuations in investment returns on 

shareholder-backed business

Amortisation of acquisition accounting adjustments
(Loss) gain on disposal of businesses and corporate transactions

Profit before tax
Tax charge attributable to shareholders' returns

Profit for the year

IFRS earnings per share

1,982
182

2,164

1,911
8

1,919

1,138
19

1,157
477

1,634

(725)

4,992
(165)

1,799
176

1,975

2,214
10

2,224

861
17

878
500

1,378

(775)

4,802
(103)

10
3

10

(14)
(20)

(14)

32
12

32
(5)

19

6

4
(60)

1,727
171

1,898

2,137
9

2,146

861
17

878
500

1,378

(769)

4,653
(103)

4,827

4,699

3

4,550

(558)
(46)
(588)

3,635
(622)

3,013

(1,563)
(63)
223

3,296
(906)

2,390

64
27
n/a

10
31

26

(1,514)
(61)
218

3,193
(876)

2,317

15
6

14

(11)
(11)

(11)

32
12

32
(5)

19

6

7
(60)

6

63
25
n/a

14
29

30

Basic earnings per share based on operating profit after tax
Basic earnings per share based on total profit after tax

156.6
116.9

145.2
93.1

8
26

140.4
90.0

12
30

Actual exchange rate

Constant exchange rate

2018  pence

2017  pence 

Change  %

2017  pence

Change  %

www.prudential.co.uk 

Annual Report 2018  Prudential plc  39

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAdjusted IFRS operating profit 
based on longer-term investment 
returns (operating profit)
2018 total operating profit increased by 
6 per cent (3 per cent on an actual 
exchange rate basis) to £4,827 million.

Asia total operating profit of 
£2,164 million was 14 per cent higher than 
the previous year (10 per cent on an actual 
exchange rate basis). Operating profit from 
life insurance operations increased 
15 per cent to £1,982 million (10 per cent 
on an actual exchange rate basis), reflecting 
the continued growth of our in-force book 
of recurring premium business, with 
renewal insurance premiums7 reaching 
£12,856 million (2017: £11,087 million). 
Insurance margin was up 15 per cent, 
driven by our continued focus on health 
and protection business, now contributing 
to 70 per cent of Asia life insurance 
revenues8 (2017: 68 per cent). At a market 
level, growth was led by Hong Kong up 
33 per cent, Singapore 22 per cent and 
China 20 per cent respectively. 
Eastspring’s operating profit increased 
by 6 per cent (up 3 per cent on an actual 
exchange rate basis) to £182 million 
reflecting 4 per cent revenue growth 
which, combined with positive operating 
leverage, resulted in an improvement in 
the cost-income ratio7 to 55 per cent 
(2017: 56 per cent on an actual exchange 
rate basis).

US total operating profit at 
£1,919 million decreased by 11 per cent 
(14 per cent on an actual exchange rate 
basis). Higher fee income was more than 
offset by higher market-related DAC 
amortisation and lower spread-based 
income. Although equity markets declined 
in the fourth quarter, average separate 
account balances were above the prior 
year, given positive net inflows which 
supported higher levels of fee income. The 
higher market-related DAC amortisation 
arises mainly from £194 million acceleration 
of amortisation compared with £83 million 
favourable deceleration in 2017 (on a 
constant exchange rate basis), leading to 
an adverse year-on-year movement of 
£277 million. Excluding the acceleration 
and deceleration in 2018 and 2017, 
operating profit in 2018 would have been 
2 per cent higher than 2017 on a constant 
exchange rate basis. The variability in DAC 
from year-on-year is dependent on 
separate account return and its interaction 
with the mean reversion formula applied 
by Jackson when determining the 
amortisation charge for the year. In the 

current year the dominant factors driving 
this calculation have been the equity 
market falls in 2018 (whereas 2017 saw 
equity market rises). Spread-based income 
decreased 20 per cent (22 per cent on an 
actual exchange rate basis), as anticipated, 
reflecting the impact of lower yields on our 
fixed annuity portfolio and a reduced 
contribution from asset duration swaps. 
While we expect these effects to continue 
to compress spread margins, the continued 
upwards movements in US reinvestment 
yields may help to reduce the speed of the 
decline.

UK and Europe total operating profit 
was 19 per cent higher at £1,634 million. 
Life insurance operating profit increased 
by 32 per cent to £1,138 million (2017: 
£861 million). Within this total, the 
contribution from our core3 with-profits 
and in-force annuity business was 
£519 million (2017: £597 million), including 
an increased transfer to shareholders from 
the with-profits funds of £320 million 
(2017: £288 million) and within this, a 
30 per cent increase in the contribution 
from PruFund business of £55 million. 
Earnings from our core3 annuities business 
were lower, reflecting the reinsurance of 
£12 billion of annuity liabilities to Rothesay 
Life in March 2018. The balance of the life 
insurance result reflects the contribution 
from other elements which are not 
expected to recur at the same level. This 
includes the favourable impact of longevity 
assumption changes, contributing 
£441 million (2017: £204 million) relating 
to changes to annuitant mortality 
assumptions reflecting recent mortality 
trends, which have shown a slowdown 
in life expectancy improvements in 
recent periods, and the adoption of the 
Continuous Mortality Investigation 
(CMI) 2016 model (2017: adoption of 
2015 model). The result also includes a 
£166 million insurance recovery, related 
to the costs of reviewing internally vesting 
annuities sold without advice after July 
2008. Profits from management actions 
of £58 million were broadly offset by a 
provision of £55 million for the cost of 
equalising guaranteed minimum pension 
benefits on products sold by the UK 
insurance business, following a High Court 
ruling in October which applied across the 
UK life insurance industry.

Asset management operating profit 
decreased 5 per cent to £477 million, 
largely reflecting a normalisation of 
performance fees to £15 million, compared 
with a particularly high contribution of 

Operating profit by business  
% vs 2017

45%

(19)%

£4,827m
+6% (+3% AER)

34%

40%

  Asia £2,164m, +14% (+10% AER)
  US £1,919m, -11% (-14% AER)
  M&GPrudential £1,634m, +19%
  Other £(890)m, -2% (-1% AER)

£53 million in the prior year. Excluding 
the contribution of performance fees, 
operating profit was 3 per cent higher. 
This reflects both the higher average level 
of funds managed by M&G (up from 
£275.9 billion in 2017 to £276.6 billion in 
2018) and a higher revenue margin9 of 
40 basis points (2017: 37 basis points). 
Operating profit is after charges of 
£27 million incurred in preparing the 
business for the UK’s proposed exit 
from the European Union, including the 
migration of fund assets to our 
Luxembourg-domiciled SICAV platform. 
The cost-income ratio7 of 59 per cent 
remains broadly in line with the prior year 
(2017: 58 per cent).

Life insurance profit drivers
We track the progress that we make in 
growing our life insurance business by 
reference to the scale of our obligations to 
our customers, which are referred to in the 
financial statements as policyholder 
liabilities. Each period these increase as we 
write new business and collect regular 
premiums from existing customers and 
decrease as we pay claims and policies 
mature. These policyholder liabilities 
contribute, for example, to our ability to 
earn fees on the unit-linked element and 
indicates the scale of the insurance 
element, another key source of profitability 
for the Group.

40  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Chief Financial Officer’s report on the 2018 financial performance continuedShareholder-backed policyholder liabilities and net liability flows10

2018  £m

Actual exchange rate 

2017  £m

Actual exchange rate

Asia
US
UK and Europe

Total Group

37,402
180,724
56,367

274,493

At 1
January

Net liability 
flows11

Market and
other 
movements

(56)
5,089
(12,833)

At 31
December

40,597
185,600
40,760

3,251
(213)
(2,774)

264

(7,800)

266,957

At 1
January

Net liability 
flows11

Market and
other 
movements

32,851
177,626
56,158

266,635

2,301
3,137
(2,721)

2,717

2,250
(39)
2,930

5,141

At 31
December

37,402
180,724
56,367

274,493

Focusing on business supported by 
shareholder capital, which generates the 
majority of the life profit, in 2018 net flows 
into our businesses were overall positive at 
£0.3 billion driven by our Asian operations. 
In the US, net outflows were £0.2 billion 
with positive separate account net inflows 
of £1.1 billion being more than offset by 
general account net outflows of 
£1.3 billion, as a result of higher surrenders 
as the portfolio develops. In the UK and 
Europe, the net outflows principally reflect 

the run-off of the in-force annuity portfolio 
following our effective withdrawal from 
selling new annuity business. Market 
and other movements have reduced 
shareholder-back liabilities by £7.8 billion. 
This includes the removal of £10.9 billion4 
of UK annuity liabilities, representing the 
portion of the £12 billion4 reinsured 
liabilities that will be subject to a Part VII 
transfer to Rothesay Life, following their 
reclassification as held for sale, offset by 
additions of £4.1 billion in Jackson as a 

result of the agreement in November 2018 
to reinsure a portfolio of business from 
John Hancock. The remaining £1.0 billion 
primarily reflects the effects of negative 
investment markets offset by currency 
effects as sterling weakened over the 
period. In total, business flows and market 
movements have decreased shareholder-
backed policyholder liabilities from 
£274.5 billion to £267.0 billion.

Policyholder liabilities and net liability flows in with-profits business10,12

2018  £m

Actual exchange rate 

2017  £m

Actual exchange rate

Asia
UK and Europe

Total Group

At 1
January

Net liability 
flows11

36,437
124,699

161,136

5,165
3,209

8,374

Market and
other 
movements

564
(3,779)

(3,215)

At 31
December

42,166
124,129

166,295

At 1
January

Net liability 
flows11

29,933
113,146

143,079

4,574
3,457

8,031

Market and
other 
movements

1,930
8,096

10,026

At 31
December

36,437
124,699

161,136

Policyholder liabilities in our with-profits 
business have increased by 3 per cent to 
£166.3 billion reflecting the popularity of 
our participating funds in Asia and PruFund 
in the UK, as consumers seek protection 
from some of the short-term ups and 
downs of direct stock market investments 
by using an established smoothing process. 
Across our Asia and UK and Europe 
operations, net liability flows increased to 
£8.4 billion. As returns from these funds 
are smoothed and shared with customers, 
the emergence of shareholder profit is 
more gradual. This business, nevertheless, 
remains an important source of future 
shareholder value.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  41

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAnalysis of long-term insurance business pre-tax adjusted IFRS operating profit based on longer-term investment 
returns by driver

Actual exchange rate 

Constant exchange rate 

2018

2017

2017

Operating
profit 
£m

Average
liability
£m

Margin
bps

Operating
profit 
£m

Average
liability
£m

Margin
bps

Operating
profit 
£m

Average
liability
£m

899

85,850
2,711 175,443
391 147,318

105
155
27

1,122
88,908
2,609 166,839
347 136,474

126
156
25

1,090
87,553
2,518 162,267
345 136,496

2,480
2,254

2,302
2,287

2,223
2,210

Margin
bps

124
155
25

(2,319)
6,802
(2,413) 265,597

(34)%
(91)

(2,443)
6,958
(2,305) 261,114

(35)%
(88)

(2,364)
6,767
(2,231) 255,313

(35)%
(87)

216
242

4,461
570

5,031

505
234

4,658
216

4,874

490
228

4,509
216

4,725

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:
  Acquisition costs*
  Administration expenses
  DAC adjustments
Expected return on shareholder assets

Other items†

Long-term business adjusted IFRS 

operating profit based on longer-
term investment returns

* The ratio of acquisition costs is calculated as a percentage of APE sales including with-profits sales. The acquisition costs include only those relating to shareholder-backed business.
† Other items includes share of related tax charges from joint ventures and associate and other items considered non-core to the UK and Europe business, see note I(a) of the Additional 

unaudited financial information.

Analysis of long-term insurance business operating profit by driver  
£m (% vs 2017)

£4,874m

1,122

2,302

£4,725m

1,090

2,223

£5,031m

899

2,480

2,609

2,518

2,711

  Spread income
  Insurance margin
  Fee income
  Other margins and expenses
  Growth vs 2017 on a constant 
exchange rate basis

(1,159)

(1,106)

(1,059)

2017 AER

2017 CER

2018

-18%

+12%

+8%

+4%

We continue to maintain our preference 
for high-quality sources of income such as 
insurance margin from life and health and 
protection business, and fee income. We 
favour insurance margin because it is 
relatively insensitive to the equity and 
interest rate cycle and prefer fee income to 
spread income because it is more capital-
efficient. In line with this approach, on a 
constant exchange rate basis, insurance 
margin has increased by 12 per cent (up 
8 per cent on an actual exchange rate basis) 
and fee income by 8 per cent (up 4 per cent 
on an actual exchange rate basis), while as 
anticipated, spread income decreased by 
18 per cent (down 20 per cent on an actual 
exchange rate basis). Administration 
expenses increased to £2,413 million 
(2017: £2,231 million) as the business 
continues to expand in Asia, alongside 
higher asset-based commissions within 
the US business, which are treated as an 
administrative expense in this analysis.

Asset management profit drivers
Movements in asset management operating 
profit are also influenced primarily by 
changes in the scale of these businesses, as 
measured by funds managed on behalf of 
external institutional and retail customers 
and our internal life insurance operations.

42  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Chief Financial Officer’s report on the 2018 financial performance continuedAsset management external net flows and external funds under management13,14  
£m

Net flows £(11,501)m

Net flows  £20,478m

17,337

3,141

1,495

15,248

182,519
7,714
38,042

136,763

219,740
9,317
46,568

163,855

(9,915)

(1,586)

1,500

(1,736)

208,003
11,602

49,455

146,946

1 Jan 2017

M&GPrudential
asset 
management

Asia asset
management15

MMF

Market
and other
movements

31 Dec 2017

M&GPrudential
asset 
management

Asia asset
management15

MMF

Market
and other
movements

31 Dec 2018

M&GPrudential’s external asset 
management net outflows were £9.9 billion 
(2017: net inflows of £17.3 billion) driven 
by the expected redemption of a single 
£6.5 billion low-margin institutional 
mandate, and net outflows from wholesale 
and direct clients from bond and equity 
classes in volatile financial markets. 
This was partially offset by inflows into 
multi-asset wholesale offerings and other 
institutional business products, including 
public debt and illiquid credit strategies. 
Internal life insurance assets under 
management were £174.3 billion (2017: 
£186.8 billion) benefiting from PruFund net 
flows of £8.5 billion, offset by the effect of 
the £12 billion4 annuities reinsurance and 
lower equity market levels. As a result, 
total M&GPrudential assets under 
management16 reduced to £321.2 billion 
(2017: £350.7 billion). 

Eastspring’s external assets under 
management, excluding money market 
funds, increased by 6 per cent (on an 
actual exchange rate basis) to £49.5 billion, 
reflecting the acquisition of TMB Asset 
Management, which added £9 billion, 
offset by client outflows and adverse 
market movements. Higher internal assets 
under management, driven by inflows into 
the life business and money market funds, 
lifted Eastspring’s total assets under 
management to £151.3 billion.

Other income and expenditure 
and restructuring costs
Other income and expenditure consists 
of interest payable on core structural 
borrowings, corporate expenditure and 
other income. These items, together with 
restructuring costs, increased 2 per cent 
to a net charge of £890 million (2017: 
£872 million). This reflects higher 
restructuring costs of £165 million (2017: 
£103 million), partly offset by a lower 
interest expense. Restructuring costs 
include investment spend of £99 million 
in relation to M&GPrudential merger and 
transformation bringing the cumulative 
cost to £143 million, on an IFRS basis, since 
the project began. Other restructuring 
costs relate to efficiency and change 
programmes across the Group, for example 
the rationalisation of US locations in 2018.

IFRS basis non-operating items
Non-operating items consist of short-term 
fluctuations in investment returns on 
shareholder-backed business of negative 
£558 million (2017: negative 
£1,514 million), the results attaching to 
disposal of businesses of negative 
£588 million (2017: positive £218 million), 
and the amortisation of acquisition 
accounting adjustments of negative 
£46 million (2017: negative £61 million) 
arising mainly from the REALIC business 
acquired by Jackson in 2012. The loss 
related to the disposal of businesses relates 
primarily to the £508 million pre-tax loss 
following the reinsurance of £12 billion4 UK 
annuities to Rothesay Life in March 2018.

Short-term fluctuations in investment 
returns on shareholder-backed business 
are discussed further below.

IFRS basis short-term fluctuations 
in investment returns on 
shareholder-backed business
Operating profit is based on longer-term 
investment return assumptions. The 
difference between actual investment 
returns recorded in the income statement 
and the assumed longer-term returns is 
reported within short-term fluctuations in 
investment returns. 

In 2018, the total short-term fluctuations in 
investment returns on shareholder-backed 
business were negative £558 million (2017: 
negative £1,563 million on an actual 
exchange rate basis) and comprised 
negative £512 million (2017: negative 
£1 million on an actual exchange rate basis) 
for Asia, negative £100 million (2017: 
negative £1,568 million on an actual 
exchange rate basis) in the US, positive 
£34 million (2017: negative £14 million on 
an actual exchange rate basis) in the UK 
and Europe and positive £20 million (2017: 
positive £20 million on an actual exchange 
rate basis) in other operations.

Rising interest rates in many territories in 
Asia led to unrealised bond losses in the 
period. In the US, lower equity market 
levels, alongside higher interest rate levels, 
as expected, resulted in gains on equity 
hedge instruments which are designed to 
protect Jackson’s capital position, balanced 
by higher technical reserve requirements.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  43

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIFRS basis effective tax rates
In 2018, the effective tax rate on operating 
profit was 16 per cent (2017: 21 per cent), 
reflecting the reduction in the US federal 
tax rate from 35 per cent in 2017 to 
21 per cent in 2018.

The 2018 effective tax rate on the total 
IFRS profit was 17 per cent (2017: 
14 per cent after excluding the one-off 
impact of the re-measurement of US 
deferred tax balances, following the 
enactment in December 2017 of tax 
reform in the US). The increase in the 
2018 effective tax rate reflects non-tax 
deductible investment losses in Asia 
operations.

The main driver of the Group’s effective tax 
rate is the relative mix of the profits between 
jurisdictions with higher tax rates (such as 
Indonesia and Malaysia), jurisdictions with 
lower tax rates (such as Hong Kong and 
Singapore), and jurisdictions with rates in 
between (such as the UK and the US).

Total tax contribution
The Group continues to make significant 
tax contributions in the jurisdictions in 
which it operates, with £2,839 million 
remitted to tax authorities in 2018. This 
was similar to the equivalent amount of 
£2,903 million remitted in 2017. 

Tax strategy
In May 2018, the Group published its 
updated tax strategy which, in addition 
to complying with the mandatory UK 
(Finance Act 2016) requirements, 
also included a number of additional 
disclosures, including a breakdown 
of revenues, profits and taxes for all 
jurisdictions where more than £5 million 
tax was paid. This disclosure was included 
as a way of demonstrating that our tax 
footprint (ie where we pay taxes) is 
consistent with our business footprint. 
An updated version of the tax strategy, 
including 2018 data, will be available on 
the Group’s website before 31 May 2019.

New business performance
Life EEV new business profit and APE new business sales (APE sales)

Actual exchange rate

Constant exchange rate

2018  £m

2017  £m

Change  %

2017  £m

Change  %

APE 
sales

New 
business
 profit 

APE 
sales

New 
business 
profit

APE 
sales

New 
business 
profit

APE 
sales

New 
business 
profit

APE 
sales

New 
business 
profit

3,744
1,542
1,516

6,802

2,604
921
352

3,877

3,805
1,662
1,491

6,958

2,368
906
342

3,616

(2)
(7)
2

(2)

10
2
3

7

3,671
1,605
1,491

6,767

2,282
874
342

3,498

2
(4)
2

1

14
5
3

11

Asia
US
UK and Europe

Total Group

Life insurance new business profit 
was up 11 per cent (7 per cent on an actual 
exchange rate basis) to £3,877 million, and 
life insurance new business APE sales 
increased by 1 per cent (decreased by 
2 per cent on an actual exchange rate basis) 
to £6,802 million, including an increase of 
4 per cent during the second half of 2018 
compared with the second half of 2017, 
led by 8 per cent growth in Asia. 

In Asia, new business profit was 
14 per cent higher at £2,604 million 
(10 per cent on an actual exchange rate 
basis), benefiting from pricing actions and 
our strategic focus on health and 
protection sales. This growth was also 
supported by increasing sales momentum, 
with APE growth of 8 per cent during the 
second half of 2018 compared with the 
second half of 2017.

Our focus on quality is undiminished, with 
regular premium contracts accounting for 
94 per cent of APE sales as well as the mix 
of health and protection products 
increasing to 28 per cent of APE sales. 
Overall, new business profit from health 
and protection products was 15 per cent 
higher and contributed 70 per cent of the 
total in Asia. This favourable mix provides 
a high level of recurring income and an 

earnings profile that is significantly less 
correlated to investment markets.

The performance remains broad-based, 
with 10 markets delivering double-digit 
percentage growth in new business profit. 
In Hong Kong, new business profit 
increased by 17 per cent, driven largely 
by our ongoing focus on increasing health 
and protection sales, particularly those 
with more comprehensive coverage. 
Hong Kong APE sales increased by 
3 per cent overall, with higher sales levels 
from Mainland China visitors to Hong Kong 
driving positive momentum over the 
course of the year, culminating in APE sales 
growth of 18 per cent in the discrete fourth 
quarter. In China, new business profit 
increased by 14 per cent, reflecting positive 
product mix effects, and APE sales growth 
of 27 per cent in the fourth quarter. In 
Singapore, new business profit increased 
by 15 per cent on higher APE sales (up 
5 per cent), driven by our agency and 
bancassurance channels, pricing actions 
and favourable product mix shifts. Growth 
in new business profit in Thailand (up 
75 per cent), Vietnam (up 29 per cent) and 
Malaysia (up 13 per cent) reflects our value 
focus and favourable shifts in product mix. 

New business performance
£m (% vs 2017) 

55%

9%

67%

22%

24% %

23%

Split of APE new business sales 
£6,802m, +1% (-2% AER)

  Asia £3,744m, +2% (-2% AER)
  US £1,542m, -4% (-7% AER)
  M&GPrudential £1,516m, +2%

Split of new business profit 
£3,877m, +11% (+7% AER)

  Asia £2,604m, +14% (+10% AER)
  US £921m, +5% (+2% AER)
  M&GPrudential £352m, +3%

44  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Chief Financial Officer’s report on the 2018 financial performance continued 
Our Indonesia business continues to 
experience challenging conditions which, 
compounded by the adverse impact of 
higher yields, drove new business profit 
lower by 23 per cent. Despite these 
headwinds, we are investing in the 
business to strengthen our distribution 
capabilities, upgrading our systems and 
refreshing our product propositions to 
meet customer needs.

Free surplus generation2

In the US, new business profit increased 
by 5 per cent to £921 million (up 2 per cent 
on an actual exchange rate basis) as a 
4 per cent reduction in new APE sales was 
more than balanced by the favourable 
effect of higher interest rates and spread 
assumption changes compared with the 
prior period. 

In our UK and Europe life business, new 
business profit increased to £352 million, 
up 3 per cent supported by 2 per cent 
growth in APE sales. New sales continue 
to be driven by the popular PruFund 
proposition with APE sales up 3 per cent. 
Reflecting this performance, total PruFund 
assets under management of £43 billion as 
at 31 December 2018 were 20 per cent 
higher than at the start of the year, driven 
by positive net flows of £8.5 billion.

Actual exchange rate

Constant exchange rate 

2018  £m

2017  £m

Change  %

2017  £m

Change  %

Free surplus generation
Asia
US
UK and Europe

Underlying free surplus generated from in-force life business 

and asset management before restructuring costs

Restructuring costs

Underlying free surplus generated from in-force life  

business and asset management

Investment in new business

Underlying free surplus generated

Market related movements, timing differences  

and other non-operating movements
Profit attaching to corporate transactions
Net cash remitted by business units

Total movement in free surplus

Free surplus at end of year

6
4
13

8
(62)

7
11

11

1,493
1,527
1,486

4,506
(77)

4,429
(886)

3,543

11
8
13

11
(62)

10
8

14

1,659
1,644
1,684

4,987
(125)

4,862
(815)

4,047

(1,282)
283
(1,732)

1,316

8,894

1,562
1,582
1,486

4,630
(77)

4,553
(913)

3,640

(1,012)
172
(1,788)

1,012

7,578

Free surplus generation is the financial 
metric we use to measure the internal cash 
generation of our business operations and 
is based on the capital regimes that apply 
locally in the various jurisdictions in which 
our life businesses operate. For life 
insurance operations it represents amounts 
maturing from the in-force business during 
the year, net of amounts reinvested in 
writing new business. For asset 
management businesses, it equates to 
post-tax operating profit for the period. 

We drive free surplus generation by 
targeting markets and products that have 
low capital strain, high-return and fast 
payback profiles and by delivering both 
good service and value to improve 
customer retention. Our ability to generate 
both growth and cash is a distinctive 
feature of Prudential. 

In 2018, underlying free surplus generation 
from our life insurance and asset 
management business, before investment 
in new business, increased by 10 per cent 
to £4,862 million (increased by 7 per cent 
on an actual exchange rate basis), reflecting 
increased contributions from all our 
businesses. In Asia, growth in the in-force 
life portfolio, combined with post-tax asset 
management profit from Eastspring, 
contributed to free surplus generation of 
£1,659 million, up 11 per cent. In the US, 
in-force free surplus generation increased 
by 8 per cent reflecting higher in-force 
values. In the UK and Europe, in-force free 
surplus generation increased by 13 per cent 
to £1,684 million, including the positive 
impact of longevity assumption changes, 
and the £138 million post-tax insurance 
recovery for the costs of the UK review of 
past non-advised annuity sales practices 
and related potential redress. In 2017 free 
surplus was reduced by an increase in the 
related provision of £187 million to cover 
such costs.

Although new business profit increased 
by 11 per cent, the amount of free surplus 
invested in writing new life business in the 
period was lower at £815 million (2017: 
£886 million) primarily reflecting lower sales 
in the US and measures taken to optimise 
capital absorption in the UK and Europe.

After funding cash remittances from the 
business units to the Group, recognition 
of the profit attaching to the disposal of 
businesses, and other movements, which 
includes market movements, the closing 
value of free surplus in our life and asset 
management operations was £8.9 billion 
at 31 December 2018. 

We continue to manage cash flows across 
the Group with a view to achieving a 
balance between ensuring sufficient 
remittances are made to service central 
requirements (including paying the 
external dividend) and maximising value 
to shareholders through retention and 
reinvestment of capital in business 
opportunities.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  45

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationActual exchange rate

2018  £m

2017  £m

699
342
654
37

1,732

3,236

645
475
643
25

1,788

2,264

Business unit remittance17

Net cash remitted by business units:

Asia
US
UK and Europe
Other UK (including Prudential Capital)

Net cash remitted by business units

Holding company cash at 31 December 

Movement in central cash17  
£m

1,732

(1,244)

914

3,236

(430)

2,264

1 Jan 2018

Cash remitted
to Group by 
business units

Dividends 
paid

Central 
costs

Corporate
activities/other

31 Dec 2018

  2017 second interim dividend and 2018 first interim dividend

Cash remitted to the Group by business 
units in 2018 amounted to £1,732 million, 
driven by higher remittances from Asia, 
demonstrating the quality and scale of its 
growth. Jackson made remittances of 
£342 million, although lower than the 
prior period. The remittance from 
M&GPrudential of £654 million was 
2 per cent higher than the combined 
remittance in 2017, with an increase in the 
with-profits transfer from £215 million in 
2017 to £233 million in 2018.

Cash remitted to the Group in 2018 was 
used to meet central costs of £430 million 
(2017: £470 million) and pay the 2017 
second interim and 2018 first interim 
dividends. As well as these movements 
were corporate activities and other cash 
flows of positive £914 million (2017: 
negative £521 million), primarily driven by 
net debt issuance of £1.2 billion within the 
year. This led to holding company cash 
increasing from £2,264 million to 
£3,236 million over 2018.

46  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Chief Financial Officer’s report on the 2018 financial performance continuedPost-tax profit – EEV

Post-tax operating profit based on longer-term investment returns
Asia
Long-term business
Asset management

Total

US
Long-term business
Asset management

Total

UK and Europe
Long-term business
General insurance commission

Total insurance operations
Asset management

Total

Other income and expenditure

Post-tax operating profit based on longer-term investment returns 

before restructuring costs

Restructuring costs

Post-tax operating profit based on longer-term investment returns

Non-operating items:

Short-term fluctuations in investment returns
Effect of changes in economic assumptions
Mark to market value on core structural borrowings
Impact of US tax reform
(Loss) gain on disposal of businesses and corporate transactions

Post-tax profit for the year

Earnings per share – EEV

Actual exchange rate

Constant exchange rate

2018  £m

2017  £m

Change  %

2017  £m

Change  %

4,387
159

4,546

2,115
3

2,118

1,374
15

1,389
392

1,781

3,705
155

3,860

2,143
7

2,150

1,015
13

1,028
403

1,431

(726)

(746)

7,719
(156)

7,563

(3,219)
146
549
–
(451)

4,588

6,695
(97)

6,598

2,111
(102)
(326)
390
80

8,751

18
3

18

(1)
(57)

(1)

35
15

35
(3)

24

3

15
(61)

15

n/a
n/a
n/a
n/a
n/a

(48)

3,562
150

3,712

2,069
7

2,076

1,015
13

1,028
403

1,431

(740)

6,479
(97)

6,382

2,057
(91)
(326)
376
77

8,475

23
6

22

2
(57)

2

35
15

35
(3)

24

2

19
(61)

19

n/a
n/a
n/a
n/a
n/a

(46)

Basic earnings per share based on post-tax operating profit
Basic earnings per share based on post-tax total profit

293.6
178.1

257.0
340.9

14
(48)

248.6
330.2

18
(46)

Actual exchange rate 

Constant exchange rate

2018  pence

2017  pence

Change  %

2017  pence

Change  %

EEV operating profit
On an EEV basis, Group post-tax operating 
profit based on longer-term investment 
return increased by 19 per cent (up 
15 per cent on an actual exchange rate 
basis) to £7,563 million in 2018.

EEV operating profit includes new business 
profit from the Group’s life business, which 
increased by 11 per cent (up 7 per cent on 
an actual exchange rate basis) to 
£3,877 million. It also includes in-force life 
business profit of £3,999 million, which 
was 27 per cent higher than prior year (up 
23 per cent on an actual exchange rate 
basis), primarily reflecting the growth in our 
in-force business and higher interest rates. 
This is most evident in the profit from the 
unwind of the in-force business, which 
was 22 per cent higher at £2,573 million. 

Experience and assumption changes were 
positive at £1,426 million (2017: 
£1,044 million), reflecting the continuing 
performance of our in-force policies.

In Asia, EEV life operating profit was up 
23 per cent to £4,387 million, driven by 
14 per cent growth in new business profit 
and 39 per cent growth in in-force profit, 
reflecting the growth of the in-force 
business and positive assumption changes 
and experience variances, as a result of the 
high quality of the existing portfolio. 

Jackson’s EEV life operating profit was up 
2 per cent to £2,115 million. This reflects a 
5 per cent increase in new business profit 
to £921 million and higher expected 
returns from the in-force business due to 
prior period growth and higher interest 

rates, partially offset by a reduced level 
of favourable assumption changes and 
experience variances.

In the UK and Europe, EEV life operating 
profit increased by 35 per cent to 
£1,374 million (2017: £1,015 million). This 
was as a result of a 3 per cent increase in 
new business profit, and higher in-force 
profit which included a £330 million benefit 
from revisions to longevity assumptions 
and a £138 million insurance recovery 
related to the costs of reviewing past 
annuity sales after 1 July 2008, for which a 
provision of £187 million had been charged 
in the prior period.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  47

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationEEV operating profit by business
% vs 2017 

Capital position, financing and liquidity
Capital position
Analysis of movement in Group shareholder Solvency II surplus18

(12)%

58%

8%

£7,563m

+19% (+15% AER)

18%

28%

  Asia life £4,387m, +23% (+18% AER)
  US life £2,115m, +2% (-1% AER)
  M&GPrudential life £1,374m, +35%
  Asset management and general insurance  
£569m, -1% (-2% AER)
  Other £(882)m, -5% (-5% AER)

EEV non-operating items
Negative short-term fluctuations of 
£3,219 million primarily reflect lower than 
expected returns on equities and other 
investments held by the Group’s US 
separate accounts and by the with-profits 
and unit-linked funds businesses in Asia 
and the UK. These negative effects have 
been partly offset by gains on equity 
derivatives held by the US business to 
manage market exposures arising 
from the guarantees provided on its 
annuity products. 

Offsetting short-term fluctuations is a 
£146 million benefit from economic 
assumption changes, principally reflecting 
the impact of higher interest rates on the 
projected future fund growth rates for 
certain businesses written in Hong Kong 
and Singapore and the variable annuity 
business in the US. These projected higher 
growth rates increase fund values for 
policyholders and hence profitability for 
shareholders.

The loss attaching to corporate 
transactions of £451 million primarily 
relates to the reinsurance of the 
shareholder annuity portfolio to Rothesay 
Life. A more detailed explanation of this 
and other corporate transactions occurring 
in the period are set out in note 17 of the 
EEV financial statements.

Solvency II surplus at 1 January
Operating experience
Non-operating experience (including market movements)
M&GPrudential transactions (see below)
Other capital movements:

Net subordinated debt issuance (redemption)
Foreign currency translation impacts
Dividends paid

Model changes

Estimated Solvency II surplus at 31 December

2018  £bn

2017  £bn

13.3
4.2
(1.2)
0.4

1.2
0.5
(1.2)
–

17.2

12.5
3.6
(0.6)
–

(0.2)
(0.7)
(1.2)
(0.1)

13.3

The high quality and recurring nature of 
our operating capital generation and our 
disciplined approach to managing balance 
sheet risk has resulted in an increase in the 
Group’s shareholders’ Solvency II capital 
surplus5 which is estimated at £17.2 billion 
at 31 December 2018 (equivalent to a 
solvency ratio of 232 per cent6), compared 
with £13.3 billion (202 per cent) at 
31 December 2017. The increase in surplus 
was driven by operating capital formation 
of £4.2 billion and a £1.2 billion net increase 
in subordinated debt, offset by dividends 
to shareholders of £1.2 billion.

Local statutory capital
All of our subsidiaries continue to hold 
appropriate capital levels on a local 
regulatory basis. In the UK and Europe, 
at 31 December 2018 The Prudential 
Assurance Company Limited and its 
subsidiaries had an estimated Solvency II 
shareholder surplus19 of £3.7 billion 
(equivalent to a cover ratio of 172 per cent), 
reflecting the impact from the reinsurance 

Solvency II surplus18 
£bn

of £12 billion of annuity liabilities and 
the transfer of the Group’s Hong Kong 
insurance subsidiaries. The UK with-profits 
surplus20 is estimated at £5.5 billion 
(equivalent to a cover ratio of 231 per cent). 
In the US, operational capital formation and 
the strong performance of our hedging 
programme as equity markets weakened 
during the fourth quarter of 2018 more 
than offset remittances to Group and 
a 35 percentage point ratio impact from 
the incorporation of tax reform into the 
statutory capital requirement, resulting in 
a risk-based capital ratio of 458 per cent 
(2017: 409 per cent).

Debt portfolio
The Group continues to maintain a 
high-quality defensively positioned debt 
portfolio. Shareholders’ exposure to credit is 
concentrated in the UK and Europe annuity 
portfolio and the US general account, mainly 
attributable to Jackson’s fixed annuity 
portfolio. The credit exposure is well 
diversified and 98 per cent of our UK and 
Europe portfolio and 96 per cent of our US 
portfolio are investment grade21. During 
2018, default losses were minimal and 
reported impairments across the UK and US 
portfolios were £4 million (2017: £2 million).

17.2

13.3

202%

232%

31 Dec 2017

31 Dec 20185

  Solvency II cover ratio6

48  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Chief Financial Officer’s report on the 2018 financial performance continuedPrudential’s holding company currently has 
access to £2.6 billion of syndicated and 
bilateral committed revolving credit 
facilities provided by 19 major international 
banks, expiring in 2023. Apart from small 
drawdowns to test the process, these 
facilities have never been drawn, and there 
were no amounts outstanding at 
31 December 2018. The medium-term 
note programme, the US shelf programme 
(platform for issuance of SEC registered 
public bonds in the US market), the 
commercial paper programme and the 
committed revolving credit facilities are all 
available for general corporate purposes 
and to support the liquidity needs of 
Prudential’s holding company, and are 
intended to maintain a flexible funding 
capacity.

Net core structural borrowings 
£m (EEV basis)

4,759

743

4,016

4,611

183
4,428

20%

20%

2017

2018

  IFRS basis of value of net core structural borrowings
  Mark to market value
  Gearing ratio*

*  Net core structural borrowings as proportion of IFRS 
shareholders’ funds plus net debt, as set out in note III 
of the Additional unaudited financial information.

Financing and liquidity
The Group had central cash resources of 
£3.2 billion at 31 December 2018 
(31 December 2017: £2.3 billion). Total 
core structural borrowings increased by 
£1.4 billion, from £6.3 billion to £7.7 billion, 
mainly as a result of the capital rebalancing 
process related to the intended demerger 
of M&GPrudential. This involved the 
redemption of US$550 million (equivalent 
to £432 million at 31 December 2018) 
7.75 per cent tier 1 perpetual subordinated 
debt in December 2018 being more than 
offset by the issue of US$500 million 
(£374 million at 31 December 2018) 
6.5 per cent tier 2 substitutable 
subordinated notes, £500 million 
6.25 per cent tier 2 substitutable 
subordinated notes and £750 million 
5.625 per cent tier 2 substitutable 
subordinated notes in October 2018.

In addition to its net core structural 
borrowings of shareholder-financed 
businesses set out above, the Group also 
has access to funding via the money 
markets and has in place an unlimited 
global commercial paper programme. As at 
31 December 2018, we had issued 
commercial paper under this programme 
totalling US$599 million, to finance 
non-core borrowings.

Shareholders’ funds

IFRS

EEV

2018  £m

2017  £m

2018  £m

2017  £m

Profit after tax for the year22
Exchange movements, net of related tax
Cumulative exchange gain of Korea life business recycled to profit and loss account
Unrealised gains and losses on Jackson fixed income securities classified 

as available for sale23

Dividends
Mark to market value movements on Jackson assets backing surplus and 

3,010
348
–

2,389
(409)
(61)

4,585
1,706
–

(1,083)
(1,244)

486
(1,159)

–
(1,244)

required capital

Other

Net increase in shareholders’ funds
Shareholders’ funds at 1 January

Shareholders’ funds at 31 December

Shareholders' value per share7

Return on shareholders' funds7

–
131

1,162
16,087

17,249

665p

25%

–
175

1,421
14,666

16,087

622p

25%

(95)
132

5,084
44,698

49,782

8,750
(2,045)
–

–
(1,159)

40
144

5,730
38,968

44,698

1,920p

1,728p

17%

17%

www.prudential.co.uk 

Annual Report 2018  Prudential plc  49

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIFRS shareholders’ funds 
£bn

+7%

17.2

16.1

31 Dec 2017

31 Dec 2018

EEV shareholders’ funds 
£bn

+11%

49.8

44.7

1,728p

1,920p

31 Dec 2017

31 Dec 2018

  EEV value per share7

Group IFRS shareholders’ funds at 
31 December 2018 increased by 7 per cent 
to £17.2 billion (31 December 2017: 
£16.1 billion on an actual exchange rate 
basis), driven by the strength of the 
operating result, offset by dividend 
payments of £1,244 million. During the 
period, UK sterling has weakened relative 
to the US dollar and various Asian 
currencies. With approximately 51 per cent 
of the Group’s IFRS net assets (74 per cent 
of the Group’s EEV net assets) 
denominated in non-sterling currencies, 
this generated a positive exchange rate 
movement on the net assets in the period. 
In addition, the increase in US long-term 
interest rates between the start and the 
end of the reporting period produced 
unrealised losses on fixed income securities 
held by Jackson accounted through other 
comprehensive income.

The Group’s EEV basis shareholders’ 
funds also increased by 11 per cent to 
£49.8 billion (31 December 2017: 
£44.7 billion on an actual exchange rate 
basis), On a per share basis the Group’s 
embedded value at 31 December 2018 
equated to 1,920 pence, up from 
1,728 pence at 31 December 2017.

Corporate transactions
Intention to demerge the Group’s 
UK and Europe businesses and 
reinsurance of £12.0 billion4 
UK annuity portfolio
The Group is making good progress on 
its previously announced intention to 
demerge its UK and Europe businesses 
from Prudential plc, resulting in two 
separately listed companies. The Group 
has transferred legal ownership of The 
Prudential Assurance Company Limited 
(PAC) and M&G Group Limited to the 
new holding company for M&GPrudential 
and completed the transfer of the legal 
ownership of its Hong Kong insurance 
subsidiaries from PAC to Prudential 
Corporation Asia Limited in 
December 2018. 

In March 2018, M&GPrudential reinsured 
£12.0 billion (as at 31 December 2017) of 
its shareholder-backed annuity portfolio 
to Rothesay Life. Under the terms of the 
agreement, this is expected to be followed 
by a Part VII transfer of most of the 
portfolio by 30 June 2019. The reinsurance 
agreement became effective on 14 March 
2018 and resulted in an IFRS basis pre-tax 
loss of £508 million.

The above transactions reduced the 
Group’s EEV by £376 million which 
primarily reflects the loss of profits on the 
portion of the annuity liabilities reinsured 
and increased the Group’s shareholder 
Solvency II capital position by £0.4 billion. 

Prior to the demerger, the Group expects 
to rebalance its debt capital across 
Prudential and M&GPrudential. This will 
include the ultimate holding company of 
M&GPrudential becoming an issuer of 
new debt, including debt substituted from 
Prudential, and Prudential redeeming 
some of its existing debt. Following these 
actions, the overall absolute quantum of 
debt across Prudential and M&GPrudential 
is currently expected to increase, by an 
amount which is not considered to be 
material in the context of the Group’s 
total outstanding debt as at 30 June 2018, 
before any substitutable debt had been 
issued, of £7.6 billion (comprising the 
Group’s core structural borrowings of 
£6.4 billion and shareholder borrowings 

from short-term fixed income securities 
programme of £1.2 billion).

At the time of the demerger, Prudential 
expects M&GPrudential to be holding 
around £3.5 billion of subordinated debt. 
This expectation is subject to the 
M&GPrudential capital risk appetite being 
approved by the Board of the ultimate 
holding company of M&GPrudential, once 
fully constituted to include independent 
non-executive directors, and reflects the 
current operating environment and 
economic conditions, material changes 
in which may lead to a different outcome. 

Entrance into Thailand mutual 
fund market 
In July 2018, Eastspring reached an 
agreement to acquire initially 65 per cent 
of TMB Asset Management Co., Ltd. 
(TMBAM), a leading asset management 
company in Thailand, from the TMB Bank 
Public Company Limited (TMB). Thailand 
is the largest fund management market 
within the Association of Southeast Asian 
Nations (ASEAN) with total assets under 
management of £115 billion at 
31 December 201824. Eastspring has an 
option to increase its ownership to 
100 per cent in the future. As part of this 
acquisition, Eastspring has also entered 
into a distribution agreement with TMB to 
provide best-in-class investment solutions 
to their customers. The acquisition of 
TMBAM, with £9 billion of assets under 
management as at 31 December 2018, 
reinforces Prudential’s commitment to 
the Thai market. 

Acquisition of John Hancock’s 
group payout annuity business 
In November 2018, Jackson announced 
an agreement with John Hancock Life 
Insurance Company to reinsure 
100 per cent of John Hancock’s group 
payout annuity business, effective from 
1 October 2018.

In total, the transaction involves Jackson 
indemnity reinsuring approximately 
US$5.5 billion of reserves, representing 
an increase in Jackson’s general account 
liabilities of approximately 10 per cent. 
John Hancock will continue to be 
responsible for the administration 
of the business.

Renewal and expansion of regional 
strategic bancassurance alliance 
with UOB
In January 2019, Prudential and UOB 
renewed their regional bancassurance 
alliance until 2034, extending the scope to 
include a fifth market, Vietnam, alongside 

50  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Chief Financial Officer’s report on the 2018 financial performance continuedour existing footprint across Singapore, 
Malaysia, Thailand and Indonesia. 

Under the terms of the renewal, 
Prudential’s life insurance products will 
be distributed through UOB’s extensive 
network of more than 400 branches in 
five markets, providing access to over 
four million UOB customers. In addition, 
Prudential will use its digital capabilities to 
deliver protection-focused propositions to 
aid UOB’s digital bank expansion and 
customer acquisition aspirations. An initial 
fee of £662 million will be paid under the 
agreement which will be funded through 
internal resources. This amount will be paid 
in three instalments. £230 million was paid 
in February 2019 with £331 million to be 
paid in January 2020 and £101 million to 
be paid in January 2021.

Acquisition of majority stake 
in Group Beneficial
Prudential plc is acquiring a majority 
stake in Group Beneficial (Beneficial), 
one of the leading life insurers in 
Cameroon, Côte d’Ivoire and Togo. 
Beneficial provides savings and protection 
products to over 300,000 customers 
through 41 branches and more than 2,000 
agents. The acquisition will significantly 
add to Prudential’s growing scale in Africa, 
and is subject to various conditions and 
regulatory approvals. 

Increase stated on a constant exchange rate basis.

Notes
1 
2  For insurance operations, underlying free surplus generated 
represents amounts maturing from the in-force business 
during the period less investment in new business and 
excludes non-operating items. For asset management 
businesses, it equates to post-tax operating profit for the 
period. Restructuring costs are presented separately from 
the underlying business unit amount. Further information 
is set out in note 10 of the EEV basis results.

3  Core refers to the underlying profit of the UK and Europe 
insurance business, excluding the effect of, for example, 
management actions to improve solvency and material 
assumption changes. Details of these are set out in note I(d) 
of the Additional unaudited financial information.
4  Relates to IFRS shareholder annuity liabilities, valued 

as at 31 December 2017.

5  The Group shareholder capital position excludes the 
contribution to Own Funds and the Solvency Capital 
Requirement from ring fenced with-profit funds and staff 
pension schemes in surplus. The estimated solvency 
positions include management’s calculation of UK 
transitional measures reflecting operating and market 
conditions at each valuation date, which for both 2018 
and 2017 reflects the approved regulatory position. 
6  Estimated before allowing for second interim ordinary 

dividend.

Dividend
The Board has decided to increase the 
full-year ordinary dividend by 5 per cent to 
49.35 pence per share, reflecting our 2018 
financial performance and our confidence 
in the future prospects of the Group. 
In line with this, the Directors have 
approved a second interim ordinary 
dividend of 33.68 pence per share 
(2017: 32.5 pence per share).

The Group’s dividend policy remains 
unchanged. The Board will maintain focus 
on delivering a growing ordinary dividend. 
In line with this policy, Prudential aims to 
grow the ordinary dividend by 5 per cent 
per annum. The potential for additional 
distributions will continue to be 
determined after taking into account the 
Group’s financial flexibility across a broad 
range of financial metrics and an 
assessment of opportunities to generate 
attractive returns by investing in specific 
areas of the business25.

Mark FitzPatrick 
Chief Financial Officer

10 Includes Group’s proportionate share of the liabilities 
and associated flows of the insurance joint ventures 
and associates in Asia.

11  Defined as movements in policyholder liabilities arising 

from premiums (net of charges), surrenders/withdrawals, 
maturities and deaths.

12  Includes unallocated surplus of with-profits business.
13  Includes Group’s proportionate share in PPM South Africa 

and the Asia asset management joint ventures.

14 For our asset management business, the level of funds 

managed on behalf of third parties, which are not therefore 
recorded on the balance sheet, is a driver of profitability. 
We therefore analyse the movement in the funds under 
management each period, focusing between those which 
are external to the Group and those held by the insurance 
business and included on the Group balance sheet. This is 
analysed in note II(b) of the Additional unaudited financial 
information.

18 The methodology and assumptions used in calculating 
the Solvency II capital results are set out in note II(c) 
of the Additional unaudited financial information.
19 The UK shareholder capital position excludes the 

contribution to Own Funds and the Solvency Capital 
Requirement from ring-fenced with-profit funds and 
staff pension schemes in surplus. The estimated solvency 
positions include management’s calculation of UK 
transitional measures reflecting operating and market 
conditions at each valuation date, which for both 2018 
and 2017 reflects the approved regulatory position. 
20 The estimated solvency positions include management’s 

calculation of UK transitional measures reflecting operating 
and market conditions at each valuation date, which for both 
2018 and 2017 reflects the approved regulatory position. 
21 Based on hierarchy of Standard and Poor’s, Moody’s and 
Fitch, where available and if unavailable, internal ratings 
have been used. 

15  Net inflows exclude Asia Money Market Fund (MMF) 

22 Excluding profit for the year attributable to non-controlling 

inflows of £1,500 million (2017: £1,495 million). External 
funds under management exclude Asia MMF balances 
of £11,602 million (2017: £9,317 million).

16 Represents M&GPrudential asset management external 
funds under management and internal funds included 
on the M&GPrudential long-term insurance business 
balance sheet.

interests.

23 Net of related charges to deferred acquisition costs and tax.
24 ©Copyright 2018 Strategic Insight, an Asset International 
Company and when referenced or sourced Morningstar 
Inc., Standard & Poor’s Inc., and Lipper Inc. All rights 
reserved. The information, data, analyses and opinions 
contained herein (a) include confidential and proprietary 
information of the aforementioned companies, (b) may not 
be copied or redistributed for any purpose, (c) are provided 
solely for information purposes, and (d) are not warranted 
or represented to be correct, complete, accurate, or timely.
25 Refer to note 11 on the parent company financial statements 
for further detail on the distributable profits of Prudential plc.

7  See note III of the Additional unaudited financial information 

17  Net cash remitted by business units are included in the 

for definition and reconciliation to IFRS balances.
8  Asia insurance revenues include spread income, fee 

income, with-profits, insurance margin and expected return 
on shareholder assets.

9  Margin represents operating income before performance-
related fees as a proportion of the related funds under 
management, for further information see note I(c) of the 
additional unaudited financial information.

Holding company cash flow, which is disclosed in detail in 
note II(a) of the Additional unaudited financial information. 
This comprises dividends and other transfers from 
business units that are reflective of emerging earnings 
and capital generation.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  51

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationGroup Chief Risk Officer’s report of the risks facing our business and how these are managed

Enabling business growth and change 
through risk management

Our Group Risk Framework and risk appetite 
have allowed us to control our risk exposure 
successfully throughout the year. Our 
governance, processes and controls enable 
us to deal with uncertainty effectively, 
which is critical to the achievement of our 
strategy of helping our customers achieve 
their long-term financial goals.

This section explains the main risks inherent 
in our business and how we manage 
those risks, with the aim of ensuring an 
appropriate risk profile is maintained.

1. Introduction
Group structure
In August 2017 the Group announced 
its intention to combine M&G and its 
UK and Europe life business to form 
M&GPrudential, allowing the scale and 
capabilities in these businesses to be 
leveraged more effectively. In March 2018, 
the intention to demerge M&GPrudential 
from the rest of the Group was announced, 
with the aim of focusing on meeting 
customers’ rapidly evolving needs and 
to deliver enhanced long-term value to 
investors as two separate businesses. 

The merger activity ongoing at 
M&GPrudential and its planned separation 
from the rest of the Group requires 
significant and complex changes and these 
have been progressing apace throughout 
2018. The Group Risk function is 
embedded within key work streams and a 
clear view exists of the objectives, risks and 
dependencies involved in order to execute 
this change agenda. A mature and 
well-embedded risk framework is in place 
and, during this period of transition, the 
Group Risk function has a defined role in 
providing oversight, support and risk 
management, as well as providing 
objective challenge to ensure the Group 
remains within its risk appetite. During 
2018 these activities have been in the form 
of risk opinions, guidance and assurance 
on critical transformation and demerger 
activity, as well as assessments of the 
financial risks to the execution of the 
demerger under various stress scenarios. 
A key objective is that post demerger there 
are two strong, standalone risk functions in 
M&GPrudential and Prudential plc, with 
operational separation planning for the 
risk functions remaining on track. 

Societal developments
Focus in western economies continues to 
shift from the goods and services which 
businesses deliver to customers towards 
the way in which such business is 
conducted and how this impacts on the 

wider society. Stakeholder and regulatory 
expectations of the Group’s environmental, 
social and governance (ESG) activities are 
also increasing. In undertaking its business, 
the Group actively considers the ESG 
implications of its activities. Recent 
regulatory developments such as the EU 
General Data Protection Regulation 
(GDPR) have underlined that personal data 
must be held securely and its use must be 
transparent to the data owner. Risks 
around the security and use of personal 
data are actively managed by the Group, 
and the recent regulatory changes in data 
protection in the US and Europe have been 
incorporated into the principles against 
which the business requirements are 
defined.

The world economy
The beginning of 2018 saw strong and 
broad economic growth following the 
significant US tax reforms enacted toward 
the end of 2017. As the year progressed the 
global economic backdrop evolved and a 
divergence in growth between the US and 
the rest of the world was observed. Rising 
US policy rates, tightening financial 
conditions and increasing trade tensions 
raised concerns and impacted emerging 
markets in particular. In the fourth quarter, 
fears of a more pronounced global 
economic slowdown also impacted the 
US as reductions in monetary stimulus 
continued, contributing to a sharp shift 
in risk sentiment. At the start of 2019, the 
outlook for the global economy remains 
uncertain and while growth remains 
positive, it has become more fragile and 
risks are weighted towards the downside. 
Political tensions in Europe, including 
uncertainty surrounding the nature of the 
UK’s exit from the EU and its future trading 
relationship, geopolitical developments 
and the potential increase of international 
trade tensions between the US and China 
pose risks to global growth and the 
economic environment.

Financial markets
Financial markets faced a number of 
headwinds in 2018 and asset valuations 
suffered broadly amid the re-emergence 
of market volatility. Global markets, and 
emerging markets in particular, faced 
broad pressure throughout the year. US 
markets, however, proved resilient until the 
fourth quarter when fears of an economic 
slowdown triggered a sharp sell-off in 
equities. In parallel, credit spreads also 
widened as the position of the credit 
cycle became a key concern for market 
participants. Across the world, interest 

rates movements were mixed over the 
year, although there has been a notable 
broad flattening of the yield curve in the 
US, impacted by changes in growth and 
inflation data, risk sentiment and increased 
concerns of a possible recession. Financial 
markets remain particularly vulnerable to 
further abrupt changes in sentiment, and in 
particular if the risks to the global economy 
noted above were to materialise.

Political landscape
Events in the past year continue to indicate 
that the world is in a period of global 
geopolitical transition and increasing 
uncertainty. Popular discontent remains 
one of the driving factors of political 
change, and the liberal norms and the role 
of multilateral rules-based institutions that 
underpin global order, such as the United 
Nations (UN), the North Atlantic Treaty 
Organisation (NATO) and the World 
Trade Organisation (WTO), appear 
to be evolving. Across the Group’s key 
geographies, we have increasingly seen 
national protectionism in trade and 
economic policies. The UK’s exit from the 
EU and the nature of the future relationship 
remains a key political uncertainty. As a 
global organisation, we develop plans to 
mitigate business risks arising from this 
shift and engage with national bodies 
where we can in order to ensure our 
policyholders are not adversely impacted. 
It is clear, however, that the full long-term 
impacts of these changes remain to be 
seen.

Regulations
Prudential operates in highly regulated 
markets across the globe, and the nature 
and focus of regulation and laws remains 
fluid. A number of national and 
international regulatory developments 
are in progress, with a continuing focus 
on solvency and capital standards, conduct 
of business, systemic risks and macro-
prudential policy. Such developments will 
continue to be monitored at a national and 
global level and form part of Prudential’s 
engagement with government policy 
teams and regulators. The Group 
announced in August 2018 that the Hong 
Kong Insurance Authority would be the 
Group-wide supervisor after the demerger 
of M&GPrudential, and constructive 
engagement on the future Group-wide 
regulatory framework, led by the Group 
Chief Risk Officer, will continue in 2019.

52  Prudential plc  Annual Report 2018 

www.prudential.co.uk

2. Key internal, regulatory, economic and (geo)political events over the past 12 months

Q1 2018

  In March 2018 the intention to 

  Eastspring becomes the third 

demerge M&GPrudential from the rest of 
the Group is announced. £12 billion of 
annuity liabilities in UK and Europe 
business are reinsured to Rothesay Life 
Plc. A Part VII transfer of most of the 
portfolio is expected to be completed by 
30 June 2019.

Prudential signatory, after M&G and PPM 
South Africa (PPMSA), to the UN 
Principles for Responsible Investment in 
February 2018.

  President Xi Jinpingenters a second 
term in office in China after election by 
the National People’s Congress in March 
2018.

  A coalition government is formed in 
Italy between the centre right League and 
anti-establishment Five Star Movement, 
after general elections in March 2018.

  The US administration proposes initial 

trade tariff measures (with additional 
proposals announced over H1 2018), 
raising trade tensions with its key G7 
partners and China. 

  US equity markets decline rapidly, 
triggering a global sell-off, with the Dow 
Jones Industrial Average falling by circa 
3,000 points in just two weeks. US 
markets rebound over the second and 
third quarters.

Q2

  The General Data Protection 

Regulation (GDPR) goes live in the EU on 
25 May 2018, increasing the rights of 
individuals over the use of their personal 
information by companies.

  The US Department of Labor’s (DoL’s) 
fiduciary rule is effectively ended after a 
decision in the US courts in March 2018. 
The deadline for the DoL to appeal lapses 
in June. Other proposals, such as the US 
Securities and Exchanges Commission’s 
best interest standard, remain in 
progress.

  US President Trump and North Korean 
Chairman Kim Jong Un meet in Singapore 
on 12 June 2018 for a historic summit, 
where denuclearisation of the Korean 
peninsula is discussed.

  The opposition Pakatan Harapan 

coalition win power in Malaysia following 
general elections held in May 2018.

  The 22nd round of talks on the 
Regional Comprehensive Economic 
Partnership (RCEP) are held in Singapore 
between 28 April and 8 May 2018, the 
goal being to create the world’s largest 
economic bloc. Negotiations continue 
into 2019.

  The Indonesia President approves 
regulations on ‘grandfathering’ foreign 

ownership of insurance companies. Q3

  In August the Group announces that 
the Hong Kong Insurance Authority will 
become the Group-wide supervisor for 
Prudential plc after the demerger of 
M&GPrudential, and constructive 
engagement on the future regulatory 
relationship begins.

  In July the International Association of 

  In September, the Prudential 

Insurance Supervisors (IAIS) releases 
consultation documents for both the 
Common Framework for the Supervision 
of Insurers (ComFrame) and Insurance 
Capital Standard (ICS) v2.0. The Group 
submits ICS field results to the PRA in 
August 2018. 

Regulation Authority (PRA) and Financial 
Conduct Authority (FCA) request from 
major banks and insurers, details of 
preparations and actions being 
undertaken to manage transition from 
London Inter-Bank Offered Rate (LIBOR) 
to alternative interest rate benchmarks.

  The Bank of England raises rates for 
the second time since the 2008 financial 
crisis to 0.75 per cent in August, while 
highlighting significant Brexit-driven 
uncertainties to the economy.

  The US imposes tariffs on Chinese 

exports worth US$50 billion in July, 
prompting Beijing to respond in kind. 
Despite a temporary truce agreed at the 
G20 summit on 1 December 2017, trade 
tensions between the two nations 
remains high.

  Emerging market equities decline 
rapidly in August as tightening financial 
conditions impact economies with 
external funding vulnerabilities.

Q4

  In November, Jackson announces the 
acquisition of the group payout annuity 
business of John Hancock Life Insurance 
Company, a closed book of circa 200,000 
in-force certificates representing IFRS 
reserves of approximately US$5.5bn.  

  PPM America (PPMA) becomes the 

fourth Prudential signatory to the UN 
Principles for Responsible Investment in 
October 2018.

  The IAIS launches a consultation for 

the Holistic Framework (HF) in 
November, which aims to assess and 
mitigate systemic risk in the insurance 
sector and is intended to replace the 
current Global Systemically Important 
Insurer (G-SII) measures, with the aim of 
adoption in November 2019. 

  The reduction in global 

accommodative monetary policy 
continues, with the European Central 
Bank (ECB) confirming that net asset 
purchases would cease at the end of 
2018, and the US Federal reserve raises 
rates for the fourth time in 2018 
in December.

  In November the International 
Accounting Standards Board (IASB) 
tentatively delays the effective date of 
IFRS 17 by one year to periods beginning 
on or after 1 January 2022. The 
introduction of further amendments to 
this new standard will be considered.

  Democrats win control of the House of 

  In December, the UK Parliament 

Representatives in the November US 
midterm elections, while the Republicans 
retain control of the Senate. As bipartisan 
disputes increase, the US government 
partially shuts down between late 
December 2018 and January 2019.

rejects the negotiated agreement on the 
UK’s withdrawal from the EU. 
Uncertainty on the nature of the UK’s exit 
from the EU persists as the UK 
government seeks to renegotiate the 
agreement in early 2019.

  China reports a large manufacturing 

decline in December, prompting 
concerns of a global growth slowdown. 
Additional stimulus measures from the 
People’s Bank of China are enacted.

  Fears of tightening financial conditions 
and a global economic slowdown trigger 
a sharp sell-off in US equity markets, 
which had remained resilient through the 
first three quarters of 2018, while global 
equities fall further. The S&P500 ends 
2018 with an annual decline of circa 
6 per cent. In early 2019 risk sentiment 
improves, contributing to a broad rally in 
equity markets.

Key

  Prudential
  Regulatory
  (Geo)political
  Markets/economies

www.prudential.co.uk 

Annual Report 2018  Prudential plc  53

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationGroup Chief Risk Officer’s report of the risks facing our business and how these are managed continued

3. Managing the risks in implementing our strategy
This section provides an overview of the Group’s strategy, the significant risks arising from the delivery of this strategy and the risk 
management focus for the following 12 months. The risks outlined below, which are not exhaustive, are discussed in more detail in 
sections 5 and 6.

Our strategy

Asia

Significant risks arising from  
the delivery of the strategy

Persistency risk

Serving the protection and 
investment needs of the 
growing middle class in Asia

Morbidity risk

Risk management focus for the next 12 months

Implementation of business initiatives to manage persistency 
risk, including review of distribution channels and incentive 
structures. Ongoing experience monitoring.

Implementation of business initiatives to manage morbidity 
risk, including product repricing where required. Ongoing 
experience monitoring.

Regulatory risk, including 
foreign ownership

Proactive engagement with national governments and 
regulators.

United States

Financial risks

Maintaining, and enhancing where necessary, appropriate risk 
limits, hedging strategies and Group oversight that are in place.

Providing asset accumulation 
and retirement income 
products to US baby boomers

Policyholder behaviour risk

Continued monitoring of policyholder behaviour experience 
and review of assumptions.

Africa

The Group will continue to increase its risk management focus on Prudential Africa as the business 
there grows in materiality.

UK and Europe

Meeting the savings and 
retirement needs of an 
ageing UK and continental 
European population

Group-wide

We aim to generate attractive 
returns enabling us to 
provide financial security to 
our customers and deliver 
sustainable growth for our 
shareholders. Following 
rigorous review, we believe 
that this long-term strategy 
is best served through the 
demerger of 
M&GPrudential.

M&GPrudential merger and 
transformation risk

Managing the merger and transformation risks to the delivery 
of strategic, financial and operational objectives.

Longevity risk

Customer risk

Transformation risks around 
key change programmes

Group-wide regulatory risks

Continued oversight and experience analysis.

Ongoing monitoring of embedded customer outcome indicators.

Managing the customer risk implications from: merger and 
transformation activity; new product propositions and new 
regulatory requirements.

Managing the inter-connected execution risks from this 
transformation activity under the Group’s transformation 
risk framework, as well as providing other risk management 
support and review.

Ensuring both M&GPrudential and Prudential plc will have 
in place two strong standalone risk functions after demerger.

Engagement with regulators and industry groups on macro-
prudential and systemic risk-related regulatory initiatives, 
international capital standards, and other initiatives with 
Group-wide impacts.

Engagement with the Hong Kong Insurance Authority on 
the Group-wide supervisory framework that will apply to 
the Group after the demerger of M&GPrudential.

Information security and  
data privacy risks

Continuing the implementation of the Group’s information 
security risk management strategy and defence plan.

Ensuring full compliance with applicable privacy laws 
across the Group.

54  Prudential plc  Annual Report 2018 

www.prudential.co.uk

 
 
 
 
 
In 2018, the Group continued to update 
its policies and processes around new 
product approvals, management of critical 
third-party arrangements and oversight 
of model risks. A transformation risk 
framework is being applied directly 
to manage programme delivery risks. 
Prudential manages key ESG issues through 
a multi-disciplinary approach with first-line 
functional ownership for ESG topics.

The following section provides more detail 
on our risk governance, risk culture and risk 
management process.

4. Risk governance
a. System of governance 
Appropriately managed risks allow 
Prudential to take business opportunities 
and enable the growth of its business. 
Effective risk management is therefore 
fundamental in the execution of the 
Group’s business strategy. Prudential’s 
approach to risk management must be both 
well embedded and rigorous, and, as the 
economic and political environment in 
which we operate changes, it should also 
be sufficiently broad and dynamic to 
respond to these changes.

Prudential has in place a system of 
governance that promotes and embeds a 
clear ownership of risk, processes that link 
risk management to business objectives, 
a proactive Board and senior management 
providing oversight of risks, mechanisms 
and methodologies to review, discuss and 
communicate risks, and risk policies and 
standards to ensure risks are identified, 
measured, managed, monitored and 
reported. 

How ‘risk’ is defined
Prudential defines ‘risk’ as the uncertainty 
that is faced in implementing the Group’s 
strategies and achieving its objectives 
successfully, and includes all internal or 
external events, acts or omissions that have 
the potential to threaten the success and 
survival of the Group. Accordingly, material 
risks will be retained selectively when it is 
considered that there is value in doing so, 
and where it is consistent with the Group’s 
risk appetite and philosophy towards 
risk-taking. 

How risk is managed
Risk management is embedded across the 
Group through the Group Risk Framework, 
which details Prudential’s risk governance, 
risk management processes and risk appetite. 
The Framework has been developed to 
monitor the risks to our business and is 
owned by the Board. The aggregate Group 
exposure to its key risk drivers is monitored 
and managed by the Group Risk function 
which is responsible for reviewing, 
assessing, providing oversight and reporting 
on the Group’s risk exposure and solvency 
position from the Group economic, 
regulatory and ratings perspectives.

Risk management

Identified major risk categories

n

Risk measure

m

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Risk identific a ti o

Risk
governance
and culture

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Business
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Capital
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Stress and 
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‘ M a cro’ risks 

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Strategic and
transformation
risk

Market
risk

conomic conditio n s 
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Operational
risk

Group
risk profile

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Insurance
risk

R

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Liquidity 
risk

Conduct
risk

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i

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Credit
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Regulatory ris

ESG risk s  

www.prudential.co.uk 

Annual Report 2018  Prudential plc  55

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
 
 
 
 
 
 
 
b. Group Risk Framework
i. Risk governance and culture
Prudential’s risk governance comprises the 
Board, organisational structures, reporting 
relationships, delegation of authority, roles 
and responsibilities, and risk policies that 
the Group Head Office and the business 
units establish to make decisions and 
control their activities on risk-related 
matters. It includes individuals, Group-
wide functions and committees involved 
in overseeing and managing risk.

The risk governance structure is led by 
the Group Risk Committee, supported 
by independent non-executives on risk 
committees of Material Subsidiaries. These 
committees monitor the development of 
the Group Risk Framework, which includes 
risk appetite, limits, and policies, as well 
as risk culture.

The Group Risk Committee reviews the 
Group Risk Framework and recommends 
changes to the Board to ensure that it 
remains effective in identifying and 
managing the risks faced by the Group. 
A number of core risk policies and 
standards support the Framework to ensure 
that risks to the Group are identified, 
assessed, managed and reported.

Culture is a strategic priority of the Board, 
who recognise its importance in the way that 
the Group does business. Risk culture is a 
subset of Prudential’s broader organisational 
culture, which shapes the organisation-wide 
values that we use to prioritise risk 
management behaviours and practices.

An evaluation of risk culture forms part of 
the Group Risk Framework and in particular 
seeks to identify evidence that:

 — Senior management in business units 
articulate the need for effective risk 
management as a way to realise 
long-term value and continuously 
support this through their actions;

 — Employees understand and care about 
their role in managing risk – they are 
aware of and discuss risk openly as part 
of the way they perform their role; and

 — Employees invite open discussion on the 
approach to the management of risk.

The Group Risk Committee also has a key 
role in providing advice to the 
Remuneration Committee on risk 
management considerations to be applied 
in respect of executive remuneration.

Prudential’s Code of Conduct and Group 
Governance Manual include a series of 
guiding principles that govern the 
day-to-day conduct of all its people and 

any organisations acting on its behalf. This 
is supported by specific risk policies which 
require that the Group act in a responsible 
manner. This includes, but is not limited to, 
policies on anti-money laundering, financial 
crime and anti-bribery and corruption. The 
Group’s third-party supply policy ensures 
that human rights and modern slavery 
considerations are embedded across all of 
its supplier and supply chain arrangements. 
Embedded procedures to allow individuals 
to speak out safely and anonymously 
against unethical behaviour and conduct 
are also in place.

ii. The risk management cycle 
The risk management cycle comprises 
processes to identify, measure and assess, 
manage and control, and monitor and 
report on our risks.

Risk identification
Group-wide risk identification takes place 
throughout the year as the Group’s 
businesses undertake a comprehensive 
bottom-up process to identify, assess and 
document its risks. This concludes with an 
annual top-down identification of the 
Group’s key risks, which considers those 
risks that have the greatest potential to 
impact the Group’s operating results and 
financial condition and is used to inform 
risk reporting to the risk committees and 
the Board for the year. 

Our risk identification process also includes 
the Group’s Own Risk and Solvency 
Assessment (ORSA), as required under 
Solvency II, and horizon-scanning 
performed as part of our emerging risk 
management process. 

In accordance with provision C.2.1 of the 
UK Code, the Directors perform a robust 
assessment of the principal risks facing the 
Company through the Group-wide risk 
identification process, Group ORSA report 
and the risk assessments undertaken as part 
of the business planning review, including 
how they are managed and mitigated. 

Reverse stress testing, which requires the 
Group to ascertain the point of business 
model failure, is another tool that helps us 
to identify the key risks and scenarios that 
may have a material impact on the Group.

The risk profile is a key output from the 
risk identification and risk measurement 
processes, and is used as a basis for 
setting Group-wide limits, management 
information, assessment of solvency 
needs, and determining appropriate stress 
and scenario testing. The Group’s annual 
set of key risks are given enhanced 
management and reporting focus.

Risk measurement and assessment
All identified risks are assessed based on 
an appropriate methodology for that risk. 
All quantifiable risks, which are material 
and mitigated by holding capital, are 
modelled in the Group’s internal model, 
which is used to determine capital 
requirements under Solvency II and our 
own economic capital basis. Governance 
arrangements are in place to support the 
internal model, including independent 
validation and processes and controls 
around model changes and limitations.

Risk management and control
The control procedures and systems 
established within the Group are designed 
to manage the risk of failing to meet 
business objectives and are detailed in 
the Group risk policies. These focus on 
aligning the levels of risk-taking with the 
achievement of business objectives and 
can only provide reasonable, and not 
absolute assurance, against material 
misstatement or loss.

The management and control of risks are 
set out in the Group risk policies, and form 
part of the holistic risk management 
approach under the Group’s ORSA. 
These risk policies define:

 — The Group’s risk appetite in respect of 

material risks, and the framework under 
which the Group’s exposure to those 
risks is limited;

 — The processes to enable Group senior 

management to effect the measurement 
and management of the Group material 
risk profile in a consistent and coherent 
way; and

 — The flows of management information 
required to support the measurement 
and management of the Group’s 
material risks and to meet the needs 
of external stakeholders.

The methods and risk management tools 
we employ to mitigate each of our major 
categories of risks are detailed in the 
further risk information section below.

Risk monitoring and reporting
The identification of the Group’s key risks 
informs the management information 
received by the Group risk committees and 
the Board. Risk reporting of key exposures 
against appetite is also included, as well as 
ongoing developments in other key and 
emerging risks.

iii. Risk appetite, limits and triggers
The extent to which Prudential is willing 
to take risk in the pursuit of its business 
strategy and objective to create 

56  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Group Chief Risk Officer’s report of the risks facing our business and how these are managed continuedshareholder value is defined by a number 
of qualitative and quantitative expressions 
of risk appetite, operationalised through 
measures such as limits, triggers and 
indicators. The Group Risk function is 
responsible for reviewing the scope and 
operation of these risk appetite measures 
at least annually to determine that they 
remain relevant. The Board approves all 
changes made to the Group’s aggregate 
risk appetite, and has delegated authority 
to the Group Risk Committee to approve 
changes to the system of limits, triggers 
and indicators. 

Group risk appetite is set with reference to 
economic and regulatory capital, liquidity 
and earnings volatility which is aimed at 
ensuring that an appropriate level of 

aggregate risk is taken. Appetite is also 
defined for the Group’s financial and 
non-financial risks. Further detail is 
included in sections 5 and 6, as well as 
covering risks to shareholders, including 
those from participating and third-party 
business. Group limits operate within these 
expressions of risk appetite to constrain 
material risks, while triggers and indicators 
provide further constraint and defined 
points for escalation.

Capital requirements: 
Limits on capital requirements aim to ensure 
that the Group meets its internal economic 
capital requirements, achieves its desired 
target rating to meet its business objectives, 
and ensures that supervisory intervention 
is not required. The two measures used at 

the Group level are Solvency II capital 
requirements and internal economic capital 
(ECap) requirements. In addition, capital 
requirements are monitored on local 
statutory bases.

The Group Risk Committee is responsible 
for reviewing the risks inherent in the 
Group’s business plan and for providing the 
Board with input on the risk/reward 
trade-offs implicit therein. This review is 
supported by the Group Risk function, 
which uses submissions from our local 
business units to calculate the Group’s 
aggregated position (allowing for 
diversification effects between local 
business units) relative to the aggregate 
risk limits. 

Risk management

Risk identification
Risk identification covers Group-wide:

 —  Top down risk identification
 —  Bottom up risk identification
 —  Emerging risk identification.

Risk measurement and assessment
Risks are assessed in terms of materiality. 

Material risks which are modelled are 
included in appropriately validated 
regulatory and economic capital models.

Manage and control
Risk appetite and limits allow for the 
controlled growth of our business, in 
line with business strategy and plan.

Processes that support the oversight 
and control of risks include:

 — The Own Risk and Solvency 

Assessment (ORSA)

 — Group approved limits and early 

warning triggers

 — Large risk approval process

 — Global counterparty limit framework

 — Financial incidents procedures.

Monitor and report
Escalation requirements in the event of a 
breach are clearly defined. Risk reporting 
provides regular updates to the Group’s 
Board and risk committees on exposures 
against Board-approved risk appetite 
statements and limits. Reporting also 
covers the Group’s key risks.

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Risk
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strategy

Capital
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Stress and 
scenario 
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a g e and control

Risk governance and culture
Risk governance comprises the Board, 
organisational structures, reporting 
relationships, delegation of authority, 
roles and responsibilities, and risk 
policies. Risk culture is a subset of 
broader organisational culture, and 
shapes the organisation-wide values used 
to prioritise risk management behaviours.

Capital management
Capital adequacy is monitored to ensure 
that internal and regulatory capital 
requirements are met, and that solvency 
buffers are appropriate, over the business 
planning horizon and under stress.

Business strategy
Business strategy and the business 
plan provide direction on future 
growth and inform the level of limits 
on solvency, liquidity and earnings 
and for our key risks. The Group Risk 
function provide input and opinion on 
key aspects of business strategy.

Stress and scenario testing
Stress and scenario testing is 
performed to assess the robustness of 
capital adequacy and liquidity, and the 
appropriateness of risk limits. Recovery 
planning assesses the effectiveness of 
the Group’s recovery measures and the 
appropriateness of activation points.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  57

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
Liquidity: 
The objective of the Group’s liquidity risk 
appetite is to ensure that the Group is able 
to generate sufficient cash resources to 
meet financial obligations as they fall due 
in business-as-usual and stressed 
scenarios. Risk appetite with respect to 
liquidity risk is measured using a Liquidity 
Coverage Ratio (LCR) which considers 
the sources of liquidity against liquidity 
requirements under stress scenarios. 

Earnings volatility: 
The objectives of the Group’s appetite and 
aggregate risk limits on earnings volatility 
seek to ensure that variability is consistent 
with the expectations of stakeholders; that 

the Group has adequate earnings (and 
cash flows) to service debt and expected 
dividends and to withstand unexpected 
shocks; and that earnings (and cash flows) 
are managed properly across geographies 
and are consistent with funding strategies. 
The volatility of earnings is measured and 
monitored on operating profit and EEV 
operating profit bases, although IFRS 
and EEV total profits are also considered.

5. Summary risks
Broadly, the risks assumed across the 
Group can be categorised as those which 
arise as a result of our business operations, 
our investments and those arising from the 
nature of our products. Prudential is also 

exposed to those broad risks which apply 
because of the global environment in 
which it operates. These risks, where they 
materialise, may have a financial impact on 
the Group, and could also impact on the 
performance of its products or the services 
it provides to our customers and 
distributors, which gives rise to potential 
risks to its brand and reputation and have 
conduct risk implications. These risks are 
summarised below. The materiality of 
these risks, whether material at the level 
of the Group or its business units, is also 
indicated. The Group’s disclosures 
covering risk factors can be found at the 
end of this document.

‘Macro’ risks
Some of the risks that the Group is exposed to are necessarily broad given the external influences which may impact on the business. 
These risks include:

Global economic conditions
Changes in global economic conditions can impact Prudential directly; for example, by leading to poor investment returns and 
fund performance, and increasing the cost of promises (guarantees) that have been made to our customers. Changes in economic 
conditions can also have an indirect impact on the Group; for example, leading to a decrease in the propensity for people to save 
and buy Prudential’s products, as well as changing prevailing political attitudes towards regulation. This is a risk which is considered 
material at the level of the Group. 

Geopolitical risk
The geopolitical environment may have direct or indirect impacts on the Group, and has seen varying levels of volatility in recent 
years as seen by political developments in the UK, the US and the Eurozone. Uncertainty in these regions, combined with continuing 
conflict in the Middle East and elevated tensions in East Asia and the Korean peninsula underline that geopolitical risks have 
potentially global and wide-ranging impacts; for example, through increased regulatory and operational risks, and changes to the 
economic environment. 

Regulatory risk
Prudential operates under the ever-evolving requirements set out by diverse regulatory, legal and tax regimes. The increasing 
shift towards macro-prudential regulation and the number of regulatory changes under way across Asia (in particular focusing on 
consumer protection) are key areas of focus, while both Jackson and M&GPrudential operate in highly regulated markets. Regulatory 
reforms can have a material impact on Prudential’s businesses. The proposed demerger of M&GPrudential will result in a change in 
Prudential’s Group-wide supervisor to the Hong Kong Insurance Authority. The Group is, led by the Group Chief Risk Officer, 
proactively engaging with the supervisor-elect on the supervisory framework that will apply to the Group after the demerger.

Technological change
The emergence of advanced technologies such as artificial intelligence and blockchain is providing an impetus for companies to 
rethink their existing operating models and how they interact with their customers. Technological change is considered from both 
an external and internal view. The external view considers the rise of new technologies and how this may impact on the insurance 
industry and Prudential’s competitiveness within it, while the internal view considers the risks associated with the Group’s internal 
developments in meeting digital change challenges and opportunities. Prudential is embracing the opportunities from new 
technologies, and any risks which arise from them are closely monitored.

ESG risks
As a Group, responding effectively to those material risks with ESG implications is crucial in maintaining Prudential’s brand and 
reputation, and in turn its financial performance and its long-term strategy. Further information on the Group’s approach to 
governance on ESG issues and the relevant Group-wide policies for managing these are included in the Corporate responsibility 
review on pages 71 to 74.

58  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Group Chief Risk Officer’s report of the risks facing our business and how these are managed continuedRisks from our investments

Risks from our products

Risks from our business operations

Market risk
Is the potential for reduced value of 
Prudential’s investments resulting from 
the volatility of asset prices, driven by 
fluctuations in equity prices, interest 
rates, foreign exchange rates and 
property prices. 

In the Asia business, the main market 
risks arise from the value of fees from 
its fee-earning products. In the US, 
Jackson’s fixed and variable annuity 
books are exposed to a variety of 
market risks due to the assets backing 
these policies. 

The UK business’ market risk 
exposure arises from the valuation 
of the shareholder’s proportion of 
the with-profits fund’s future profits, 
which depends on equity, property 
and bond values.

M&GPrudential invests in a broad range 
of asset classes and its income is subject 
to the price volatility of global financial 
and currency markets.

Credit risk
Is the potential for reduced value of 
Prudential’s investments driven by the 
market’s perceptions for potential for 
defaults of investment and other 
counterparties. 

The Group’s asset portfolio also gives 
rise to invested credit risk. The assets 
backing the UK and Jackson annuity 
businesses means credit risk is 
considered a material risk for these 
business units in particular.

Liquidity risk
Is the risk of not having sufficient liquid 
assets to meet obligations as they fall 
due, and we look at this under both 
normal and stressed conditions. This 
is a risk which is considered material 
at the level of the Group.

Insurance risks
The nature of the products offered by 
Prudential exposes it to insurance risks, 
which form a significant part of the 
overall Group risk profile. 

The insurance risks that the business 
is exposed to by virtue of its products 
include longevity risk (policyholders 
living longer than expected); mortality 
risk (higher number of policyholders 
with life protection dying than 
expected); morbidity risk (more 
policyholders with health protection 
becoming ill than expected) and 
persistency risk (more customers 
lapsing their policies than expected, 
and a type of policyholder behaviour 
risk). The medical insurance business 
in Asia is also exposed to medical 
inflation risk (the increasing cost 
of medical treatments being higher 
than expected).

The pricing of Prudential’s products 
requires it to make a number of 
assumptions, and deviations from these 
may impact its reported profitability and 
capital position. Across its business 
units, some insurance risks are more 
material than others. 

Persistency and morbidity risks are 
among the most material insurance risks 
for the Asia business given the focus on 
health and protection products in the 
region. 

For M&GPrudential the most material 
insurance risk is longevity risk, arising 
from its legacy annuity business. 

The Jackson business is most exposed 
to policyholder behaviour risk, including 
persistency, which impacts the 
profitability of the variable annuity 
business and is influenced by market 
performance and the value of policy 
guarantees.

Conduct risk
The design and distribution of 
Prudential’s products is crucial in 
ensuring that the Group’s commitment 
to meeting customers’ needs and 
expectations are met, and are factors 
which the Group considers as part of 
its overall conduct of business.

Strategic and transformation risks
A number of significant change 
programmes are currently running to 
effect both the Group’s strategy and to 
comply with emerging regulatory changes. 
The breadth of these activities, and the 
consequences, including the reputational 
impact, to the Group should they fail to 
meet their objectives, mean that these 
risks are material at the level of the Group.

Operational risks
A combination of the complexity of the 
Group, its activities and the extent of 
transformation in progress creates a 
challenging operating environment. 

Operational risk is the risk of loss or 
unintended gain from inadequate or 
failed processes, personnel, systems 
and external events, and can arise through 
business transformation; introducing new 
products; new technologies; and entering 
into new markets and geographies. 
Implementing the business strategy and 
processes for ensuring regulatory 
compliance (including those relating to 
the conduct of its business) requires 
interconnected change initiatives across 
the Group, the pace of which introduces 
further complexity. The Group’s 
outsourcing and third party relationships 
introduce their own distinct risks. Such 
operational risks, if they materialise, could 
result in financial loss and/or reputational 
damage. Operational risk is considered 
to be material at the level of the Group. 

Business disruption risks may impact on 
Prudential’s ability to meet its key 
objectives and protect its brand and 
reputation. The Group’s business 
resilience is a core part of a well-
embedded business continuity 
management programme.

Information security and data privacy 
risks are significant considerations for 
Prudential and the cyber security threat 
continues to evolve globally in 
sophistication and potential significance 
This includes the continually evolving risk 
of malicious attack on its systems, network 
disruption as well as risks relating to data 
security, integrity, privacy and misuse. 
The scale of the Group’s IT infrastructure 
and network, stakeholder expectations 
and high profile cyber security and data 
misuse incidents across industries means 
that these risks continue to be considered 
material at the level of the Group.

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01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
6. Further risk information
In reading the sections below, it is useful 
to understand that there are some risks 
that Prudential’s policyholders assume 
by virtue of the nature of their products, 
and some risks that the Company and its 
shareholders assume. Examples of the 
latter include those risks arising from assets 
held directly by and for the Company or the 
risk that policyholder funds are exhausted. 
This report is focused mainly on risks to the 
shareholder but will include those which 
arise indirectly through our policyholder 
exposures.

6.1 ‘Macro’ risks
a. Global regulatory and political risks
Regulatory and political risks may impact 
on Prudential’s business or the way in 
which it is conducted. This covers a broad 
range of risks including changes in 
government policy and legislation, capital 
control measures, new regulations at either 
national or international level, and specific 
regulator interventions or actions. 
Following the announcement in August 
2018 that the Hong Kong Insurance 
Authority would become Prudential’s 
Group-wide supervisor after the demerger 
of M&GPrudential, constructive 
engagement with the supervisor-elect 
began in 2018 and will continue into 2019. 
In particular, Prudential continues to 
engage with the supervisor on its proposed 
Group-wide supervision framework which 
will apply to the Group after the demerger.

Recent shifts in the focus of some 
governments toward more protectionist 
or restrictive economic and trade policies 
could impact on the degree and nature 
of regulatory changes and Prudential’s 
competitive position in some geographic 
markets. This could take effect, for 
example, through increased friction in 
cross-border trade, capital controls or 
measures favouring local enterprises 
such as changes to the maximum level 
of non-domestic ownership by foreign 
companies. These developments continue 
to be monitored by the Group at a national 
and global level and these considerations 
form part of the Group’s ongoing 
engagement with government policy 
teams and regulators.

Efforts to curb systemic risk and promote 
financial stability are also underway. At the 
international level, the Financial Stability 
Board (FSB) continues to develop 
recommendations for the asset 
management and insurance sectors, 
including on-going assessment of systemic 
risk measures. The International 
Association of Insurance Supervisors (IAIS) 

has continued its focus on the following 
two key developments.

Prudential’s designation as a G-SII was last 
reaffirmed on 21 November 2016. The 
FSB, in conjunction with the IAIS, did not 
publish a new list of G-SIIs in 2017 and did 
not engage in G-SII identification for 2018 
following IAIS’ launch of the consultation 
on the Holistic Framework (HF) on 
14 November 2018, which aims to assess 
and mitigate systemic risk in the insurance 
sector and is intended to replace the 
current G-SII measures. The IAIS intends 
to implement the HF in 2020 and it is 
proposed that G-SII identification be 
suspended from that year. In the interim, 
the relevant group-wide supervisors have 
committed to continue applying existing 
enhanced G-SII supervisory policy 
measures with some supervisory 
discretion, which includes a requirement to 
submit enhanced risk management plans. 
In November 2022, the FSB will review the 
need to either discontinue or re-establish 
an annual identification of G-SIIs in 
consultation with the IAIS and national 
authorities. The Higher Loss Absorbency 
(HLA) standard (a proposed additional 
capital measure for G-SII designated firms, 
planned to apply from 2022) is not part of 
the proposed HF. However, the HF 
proposes more supervisory powers of 
intervention for mitigating systemic risk, 
including temporary financial 
reinforcement measures such as capital 
add-ons and suspension of dividends. 

The IAIS is also developing the ICS as part 
of ComFrame – the Common Framework 
for the supervision of Internationally Active 
Insurance Groups (IAIGs). The 
implementation of ICS will be conducted in 
two phases – a five-year monitoring phase 
followed by an implementation phase. 
ComFrame will more generally establish 
a set of common principles and standards 
designed to assist supervisors in 
addressing risks that arise from insurance 
groups with operations in multiple 
jurisdictions. The ComFrame proposals, 
including ICS, could result in enhanced 
capital and regulatory measures for IAIGs, 
for which Prudential satisfies the criteria.

In certain jurisdictions in which Prudential 
operates there are also a number of 
ongoing policy initiatives and regulatory 
developments that are having, and will 
continue to have, an impact on the way 
Prudential is supervised, including the 
US Dodd-Frank Wall Street Reform and 
Consumer Protection Act, addressing 
Financial Conduct Authority (FCA) reviews 
and ongoing engagement with the 

Prudential Regulation Authority (PRA). 
Decisions taken by regulators, including 
those related to solvency requirements, 
corporate or governance structures, capital 
allocation and risk management may have 
an impact on our business. 

There has, in recent years, been regulatory 
focus in the UK on insurance products and 
market practices which may have adversely 
impacted customers, including the FCA’s 
Legacy Review and Thematic Review of 
Annuity Sales Practices. The management 
of customer risk remains a key focus 
of management in the UK business. 
Merger and transformation activity at 
M&GPrudential, new product propositions 
and new regulatory requirements may also 
have customer risk implications which are 
monitored.

In May 2017, the International Accounting 
Standards Board (IASB) published IFRS 17 
which will introduce fundamental changes 
to the IFRS-based reporting of insurance 
entities that prepare accounts according 
to IFRS from 2021. In November 2018, 
the IASB tentatively agreed to delay the 
effective date of IFRS 17 by one year to 
periods beginning on or after 1 January 
2022 and is considering introducing further 
amendments to this new standard. 
IFRS 17 is expected to, among other things, 
include altering the timing of IFRS profit 
recognition, and the implementation of the 
standard is likely to require changes to the 
Group’s IT, actuarial and finance systems. 
The Group is reviewing the complex 
requirements of this standard and 
considering its potential impact.

In March 2018, the UK and EU agreed the 
terms of a transition agreement for the UK’s 
exit from the bloc, which will last from the 
termination of the UK’s membership of the 
EU (at 11.00pm GMT 29 March 2019) until 
31 December 2020 (although a legally 
binding text is yet to be agreed). The 
outcome of negotiations on the final terms 
of the UK’s relationship with the EU 
remains highly uncertain. In particular, 
depending on the nature of the UK’s exit 
from the EU, the following effects may be 
seen. The UK and EU may experience a 
downturn in economic activity, which is 
expected to be more pronounced for the 
UK, particularly in the event of a disorderly 
exit by the UK from the EU. Market 
volatility and illiquidity may increase in the 
period leading up to, and following, the 
UK’s withdrawal, and property values 
(including the liquidity of property funds, 
where redemption restrictions may be 
applied) and interest rates may be 
impacted. In particular, downgrades in 

60  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Group Chief Risk Officer’s report of the risks facing our business and how these are managed continuedsovereign and corporate debt ratings may 
occur. In a severe scenario where the UK’s 
sovereign rating is downgraded by more 
than one notch, this may also impact on the 
credit ratings of UK companies, including 
M&GPrudential’s UK business. The legal 
and regulatory regime in which the Group 
(and, in particular, M&GPrudential) 
operates, may also be affected (including 
the future applicability of the Solvency II 
regime in the UK), the extent of which 
remains uncertain. There is also a risk of 
operational disruption to the business, in 
particular to M&GPrudential. 

The Group’s diversification by geography, 
currency, product and distribution should 
reduce some of the potential impact of the 
UK’s exit. M&GPrudential, due to the 
geographical location of both its 
businesses and its customers, has the 
most potential to be affected. As a result 
of the uncertainty on the nature of the 
arrangements that will be put in 
place between the UK and the EU, 
M&GPrudential has completed the 
implementation of a range of plans 
including transfers of business to EU 
jurisdictions, balance sheet and with-
profits fund hedging protection and 
operational measures (including customer 
communications) that are designed to 
mitigate the potential adverse impacts to 
the Group’s UK business. In addition, the 
business has sought to ensure, through 
various risk mitigation actions, that it is 
appropriately prepared for the potential 
operational and financial impacts of a 
no-deal withdrawal. 

In the US, various initiatives are underway 
to introduce fiduciary obligations for 
distributors of investment products, which 
may reshape the distribution of retirement 
products. Jackson has introduced 
fee-based variable annuity products 
in response to the potential introduction 
of such rules, and we anticipate that the 
business’s strong relationships with 
distributors, history of product innovation 
and efficient operations should further 
mitigate any impacts. 

In late 2018, the US NAIC concluded 
an industry consultation with the aim of 
reducing the non-economic volatility in the 
variable annuity statutory balance sheet 
and enhancing risk management. The 
NAIC is targeting a January 2020 effective 
date for the new framework, which will 
have an impact on Jackson’s business. 
Jackson continues to assess and test the 
changes. The NAIC also has an on-going 
review of the C-1 bond factors in the 
required capital calculation, on which 

further information is expected to be 
provided in due course. The Group’s 
preparations to manage the impact of these 
reforms will continue.

In the EU, the European Commission began 
a review in late 2016 of some aspects of the 
Solvency II legislative package, which is 
expected to continue until 2021 and 
includes a review of the Long Term 
Guarantee measures.

On 27 July 2017, the UK FCA announced 
that it will no longer persuade, or use its 
powers to compel, panel banks to submit 
rates for the calculation of LIBOR after 
2021. The discontinuation of LIBOR in its 
current form and its replacement with the 
Sterling Overnight Index Average 
benchmark (SONIA) in the UK (and other 
alternative benchmark rates in other 
countries) could, among other things, 
impact the Group through an adverse 
effect on the value of Prudential’s assets 
and liabilities which are linked to, or which 
reference LIBOR, a reduction in market 
liquidity during any period of transition and 
increased legal and conduct risks to the 
Group arising from changes required to 
documentation and its related obligations 
to its stakeholders. 

In Asia, regulatory regimes are developing 
at different speeds, driven by a 
combination of global factors and local 
considerations. New local capital rules and 
requirements could be introduced in these 
and other regulatory regimes that 
challenge legal or ownership structures, 
current sales practices, or could be applied 
to sales made prior to their introduction 
retrospectively, which could have a 
negative impact on Prudential’s business 
or reported results.

Risk management and mitigation of 
regulatory and political risk at Prudential 
includes the following:

 — Risk assessment of the Business Plan 

which includes consideration of current 
strategies;

 — Close monitoring and assessment 
of our business environment and 
strategic risks;

 — The consideration of risk themes 

in strategic decisions; and

 — Ongoing engagement with national 

regulators, government policy teams 
and international standard setters.

b. ESG risks including climate change
The business environment in which 
Prudential operates is continually 
changing, and responding effectively to 
those material risks with ESG implications 
is crucial in maintaining Prudential’s brand 
and reputation, and in turn its financial 
performance and its long-term strategy. 
The Group maintains active engagement 
with its key stakeholders, including 
investors, customers, employees, 
governments, policymakers and 
regulators in its key markets, as well as 
with international institutions – all of 
whom have expectations, which the 
Group must balance, as it responds to 
ESG-related matters.

Climate change is a key ESG theme which 
continues to move up the agenda of many 
regulators, governments, non-
governmental organisations and investors. 
An overview of the various regulatory, 
supervisory and investor-driven initiatives 
related to climate change currently in 
progress; how the Group manages climate 
change risks and opportunities; and the 
Group’s participation in industry initiatives 
in this area is outlined in the Corporate 
responsibility review on page 74. There has 
been increased regulatory and supervisory 
focus on sustainable finance and 
responsible investment. The Group 
recognises this and the ESG Executive 
Committee seeks, as one of its aims, to 
ensure a consistent approach in managing 
ESG considerations in its business 
activities, including investment activities.

The Group’s operational risk framework 
explicitly incorporates ESG as a component 
of its social and environmental 
responsibility, brand management and 
external communications. This is further 
strengthened by factoring considerations 
for reputational impacts when the 
materiality of operational risks are 
assessed. Policies and procedures to 
support how the Group operates in relation 
to certain ESG issues are covered in the 
Group Governance Manual. Prudential 
manages key ESG issues though a 
multi-disciplinary approach with first line 
functional ownership for ESG topics. 
Further information on the Group’s 
approach to governance on ESG issues 
and the relevant Group-wide policies 
for managing these are included in 
the Corporate responsibility review 
on page 74.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  61

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information6.2 Risks from our investments
a. Market risk
The main drivers of market risk in the 
Group are:

 — Investment risk, which arises on 

our holdings of equity and property 
investments, the prices of which 
can change depending on market 
conditions;

 — Interest rate risk, which is driven by 
the valuation of Prudential’s assets 
(particularly the bonds that it invests in) 
and liabilities, which are dependent on 
market interest rates and exposes it to 
the risk of those moving in a way that is 
detrimental; and

 — Foreign exchange risk, through 

translation of its profits and assets 
and liabilities denominated in various 
currencies, given the geographical 
diversity of the business.

The main investment risk exposure arises 
from the portion of the profits from the UK 
and Hong Kong with-profits funds which 
the shareholders are entitled to receive; 
the value of the future fees from the 
fee-earning products in the Asia business; 
and from the asset returns backing 
Jackson’s variable annuities business. 
Further detail is provided below. 

The Group’s interest rate risk is driven by 
the need to match the duration of its assets 
and liabilities in the UK and Europe 
insurance business and the fixed annuity 
business in Jackson. Interest rate risk also 
arises from the guarantees of some non 
unit-linked investment products in Asia; 
and the cost of guarantees in Jackson’s 
fixed index and variable annuity business. 
Further detail is provided below.

The Group has appetite for market risk 
where it arises from profit-generating 
insurance activities to the extent that it 
remains part of a balanced portfolio of 
sources of income for shareholders and is 
compatible with a robust solvency position.

The Group’s market risks are managed 
and mitigated by the following:

 — Our market risk policy;

 — Risk appetite statements, limits and 

triggers;

 — Our asset and liability management 

programmes;

 — Hedging derivatives, including equity 

options and futures, interest rate swaps 
and swaptions and currency forwards;

 — The monitoring and oversight of market 
risks through the regular reporting of 
management information; and

 — Regular deep dive assessments.

Equity and property investment risk 
(Audited)
In the UK and Europe business, the main 
investment risk arises from the assets 
held in the with-profits funds through the 
shareholders’ proportion of the funds’ 
declared bonuses and policyholder net 
investment gains (future transfers). This 
investment risk is driven mainly by equities 
in the funds and some hedging to protect 
against a reduction in the value of these 
future transfers is performed outside 
the funds. The UK with-profits funds’ 
Solvency II own funds, estimated at 
£9.7 billion as at 31 December 2018, helps 
to protect against market fluctuations and 
is protected partially against falls in equity 
markets through an active hedging 
programme within the fund. 

In Asia, the shareholder exposure to equity 
price movements results from unit-linked 
products, where fee income is linked 
to the market value of the funds under 
management. Further exposure arises from 
with-profits businesses where bonuses 
declared are based broadly on historical 
and current rates of return from the Asia 
business’ investment portfolios, which 
include equities.

In Jackson, investment risk arises from the 
assets backing customer policies. Equity 
risk is driven by the variable annuity 
business, where the assets are invested in 
both equities and bonds and the main risk 
to the shareholder comes from providing 
the guaranteed benefits offered. The 
exposure to this is primarily controlled by 
using a derivative hedging programme, as 
well as through the use of reinsurance to 
pass on the risk to third-party reinsurers.

While accepting the equity exposure that 
arises on future fees, the Group has limited 
appetite for exposures to equity price 
movements to remain unhedged or for 
volatility within policyholder guarantees 
after taking into account any natural offsets 
and buffers within the business.

Interest rate risk
(Audited)
Some products that Prudential offer are 
sensitive to movements in interest rates. 
As part of the Group’s ongoing 
management of this risk, a number of 
mitigating actions to the in-force business 
have been taken, as well as repricing and 
restructuring new business offerings in 
response to recent relatively low interest 
rates. Nevertheless, some sensitivity to 
interest rate movements is still retained.

The Group’s appetite for interest rate risk 
is limited to where assets and liabilities 
can be tightly matched and where liquid 
assets or derivatives exist to cover interest 
rate exposures.

In the UK and Europe insurance business, 
interest rate risk arises from the need to 
match the cash flows of its annuity 
obligations with those from its investments. 
The risk is managed by matching asset and 
liability durations as well as continually 
assessing the need for use of any 
derivatives. Under Solvency II rules, 
interest rate risk also results from the 
requirement to include a balance sheet risk 
margin. The with-profits business is also 
exposed to interest rate risk through some 
product guarantees. Such risk is largely 
borne by the with-profits fund itself 
although shareholder support may be 
required in extreme circumstances where 
the fund has insufficient resources to 
support the risk.

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Group Chief Risk Officer’s report of the risks facing our business and how these are managed continuedb. Credit risk
Prudential invests in bonds that provide a 
regular, fixed amount of interest income 
(fixed income assets) in order to match the 
payments needed to policyholders. It also 
enters into reinsurance and derivative 
contracts with third parties to mitigate 
various types of risk, as well as holding 
cash deposits at certain banks. As a result, 
it is exposed to credit risk and counterparty 
risk across its business.

Credit risk is the potential for reduction in 
the value of investments which results from 
the perceived level of risk of an investment 
issuer being unable to meet its obligations 
(defaulting). Counterparty risk is a type of 
credit risk and relates to the risk that the 
counterparty to any contract we enter into 
being unable to meet their obligations 
causing us to suffer loss.

The Group has some appetite to take credit 
risk where it arises from profit-generating 
insurance activities, to the extent that it 
remains part of a balanced portfolio of 
sources of income for shareholders and is 
compatible with a robust solvency position.

A number of risk management tools are 
used to manage and mitigate this credit 
risk, including the following:

 — A credit risk policy and dealing 

and controls policy;

 — Risk appetite statements and limits 
that have been defined on issuers, 
and counterparties;

 — Collateral arrangements for derivative, 
secured lending reverse repurchase 
and reinsurance transactions;

 — The Group Credit Risk Committee’s 
oversight of credit and counterparty 
credit risk and sector and/or name-
specific reviews;

 — Regular assessments; and

 — Close monitoring or restrictions on 
investments that may be of concern.

Debt and loan portfolio
(Audited)
Prudential’s UK and Europe business is 
exposed to credit risk on fixed income 
assets in the shareholder-backed portfolio. 
At 31 December 2018, this portfolio 
contained fixed income assets worth 
£21.6 billion. M&GPrudential’s debt 
portfolio reduced by £12.1 billion following 
the transfer of fixed income assets to 
Rothesay Life as part of the reinsurance 
agreement announced in March 2018. 
Credit risk arising from a further 
£64.3 billion of fixed income assets is borne 
largely by the with-profits fund, to which 
the shareholder is not exposed directly 
although under extreme circumstances 
shareholder support may be required if the 
fund is unable to meet payments as they 
fall due. 

Credit risk also arises from the debt 
portfolio in the Asia business, the value of 
which was £45.8 billion at 31 December 
2018. The majority (68 per cent) of the 
portfolio is in unit-linked and with-profits 
funds and so exposure of the shareholder 
to this component is minimal. The 
remaining 32 per cent of the debt portfolio 
is held to back the shareholder business.

In the general account of the Jackson 
business £41.6 billion of fixed income 
assets are held to support shareholder 
liabilities including those from our fixed 
annuities, fixed index annuities and life 
insurance products. Jackson’s general 
account portfolio increased by circa 
£4 billion due to the John Hancock 
acquisition.

The shareholder-owned debt and loan 
portfolio of the Group’s other operations 
was £2.0 billion as at 31 December 2018.

Further details of the composition and 
quality of our debt portfolio, and exposure 
to loans, can be found in the IFRS financial 
statements.

In Asia, our exposure to interest rate 
risk arises from the guarantees of some 
non-unit-linked investment products, 
including the Hong Kong with-profits 
business. This exposure exists because of 
the potential for asset and liability mismatch 
which, although it is small and managed 
appropriately, cannot be eliminated.

Jackson is affected by interest rate 
movements to its fixed annuity book where 
the assets are primarily invested in bonds 
and shareholder exposure comes from the 
mismatch between these assets and the 
guaranteed rates that are offered to 
policyholders. Interest rate risk results 
from the cost of guarantees in the variable 
annuity and fixed index annuity business, 
which may increase when interest rates 
fall. The level of sales of variable annuity 
products with guaranteed living benefits 
is actively monitored, and the risk limits we 
have in place help to ensure comfort with 
the level of interest rate and market risks 
incurred as a result. Derivatives are also 
used to provide some protection.

Foreign exchange risk
(Audited)
The geographical diversity of Prudential’s 
businesses means that it has some 
exposure to the risk of foreign exchange 
rate fluctuations. The operations in the 
US and Asia, which represent a large 
proportion of operating profit and 
shareholders’ funds, generally write 
policies and invest in assets in local 
currencies. Although this limits the effect 
of exchange rate movements on local 
operating results, it can lead to fluctuations 
in the Group financial statements when 
results are reported in UK sterling. This risk 
is accepted within our appetite for foreign 
exchange risk. 

In cases where a surplus arises in an 
overseas operation which is to be used 
to support Group capital, or where a 
significant cash payment is due from an 
overseas subsidiary to the Group, this 
currency exposure may be hedged where 
it is believed to be favourable economically 
to do so. Further, the Group generally does 
not have appetite for significant direct 
shareholder exposure to foreign exchange 
risks in currencies outside the countries in 
which it operates, but it does have some 
appetite for this on fee income and on 
non-sterling investments within the 
with-profits fund. Where foreign exchange 
risk arises outside appetite, currency swaps 
and other derivatives are used to manage 
the exposure.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  63

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationShareholder exposure by rating1

5

1

2

Group sovereign debt 
(Audited)
Prudential also invests in bonds issued by 
national governments. This sovereign debt 
represented 18 per cent or £14.4 billion of 
the shareholder debt portfolio as at 
31 December 2018 (31 December 2017: 
19 per cent or £16.5 billion). 3 per cent of 
this was rated AAA and 87 per cent was 
considered investment grade (31 December 
2017: 90 per cent investment grade). 

The particular risks associated with holding 
sovereign debt are detailed further in our 
disclosures on risk factors. 

4

3

1  AAA 
2  AA 
3  A 
4  BBB 
5  BB or below, or non-rated assets 

9%
26%
31%
29%
5%

Shareholder exposure by sector2

8

7

10 11

9

1

12 – 15

6

5

4

3

1   Financial 
2   Government 
3   Consumer, non-cyclical 
4   Utilities 
5   Industrial 
6   Energy 
7   Communications 
8   Consumer, cyclical 
9   Basic materials 
10  Real estate 
11  Technology 
12  Mortgage securities 
13  Diversified 
14  Asset-backed securities 
15  Other 

2

29.73%
20.41%
11.79%
11.79%
6.48%
4.52%
3.57%
3.56% 
1.98%
1.90%
1.74%
0.67%
0.44%
0.39%
1.03%

The exposures held by the shareholder-
backed business and with-profits funds in 
sovereign debt securities at 31 December 
2018 are given in note C3.2(f) of the 
Group’s IFRS financial statements.

Bank debt exposure and counterparty 
credit risk 
(Audited)
Prudential’s exposure to banks is a key part 
of its core investment business, as well as 
being important for the hedging and other 
activities undertaken to manage its various 
financial risks. Given the importance of its 
relationship with its banks, exposure to 
the sector is considered a material risk for 
the Group. 

The exposures held by the shareholder-
backed business and with-profits funds in 
bank debt securities at 31 December 2018 
are given in note C3.2(f) of the Group’s 
IFRS financial statements.

The exposure to derivative counterparty 
and reinsurance counterparty credit risk is 
managed using an array of risk management 
tools, including a comprehensive system 
of limits. Where appropriate, Prudential 
reduces its exposure, buys credit protection 
or uses additional collateral arrangements to 
manage its levels of counterparty credit risk.

At 31 December 2018, shareholder 
exposures by rating1 and sector2 are 
shown below:

 — 95 per cent of the shareholder portfolio 
is investment grade rated. In particular, 
66 per cent of the portfolio is rated A- 
and above (or equivalent); and

 — The Group’s shareholder portfolio is 
well diversified: no individual sector 
makes up more than 15 per cent of the 
total portfolio (excluding the financial 
and sovereign sectors).

c. Liquidity risk
Prudential’s liquidity risk arises from the 
need to have sufficient liquid assets to 
meet policyholder and third-party 
payments as they fall due. This 
incorporates the risk arising from funds 
composed of illiquid assets and results 
from a mismatch between the liquidity 
profile of assets and liabilities. Liquidity 
risk may impact on market conditions 
and valuation of assets in a more uncertain 
way than for other risks like interest rate or 
credit risk. It may arise, for example, where 
external capital is unavailable at sustainable 
cost, increased liquid assets are required 
to be held as collateral under derivative 
transactions or where redemption requests 
are made against Prudential external funds.

Prudential has no appetite for liquidity 
risk, ie for any business to have insufficient 
resources to cover its outgoing cash flows, 
or for the Group as a whole to not meet 
cash flow requirements from its debt 
obligations under any plausible scenario.

The Group has significant internal sources 
of liquidity, which are sufficient to meet all 
of our expected cash requirements for at 
least 12 months from the date the financial 
statements are approved, without having 
to resort to external sources of funding. 
The Group has a total of £2.6 billion of 
undrawn committed facilities that can be 
made use of, expiring in 2023. Access to 
further liquidity is available through the 
debt capital markets and an extensive 
commercial paper programme in place, 
and Prudential has maintained a consistent 
presence as an issuer in the market for the 
past decade.

A number of risk management tools are 
used to manage and mitigate this liquidity 
risk, including the following:

 — The Group’s liquidity risk policy;

 — Risk appetite statements, limits 

and triggers;

 — Regular assessment at Group and 
business units of LCRs which are 
calculated under both base case and 
stressed scenarios and are reported 
to committees and the Board;

 — The Group’s Liquidity Risk 

Management Plan, which includes 
details of the Group Liquidity Risk 
Framework as well as gap analysis of 
liquidity risks and the adequacy of 
available liquidity resources under 
normal and stressed conditions;

64  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Group Chief Risk Officer’s report of the risks facing our business and how these are managed continued — Regular stress testing;

 — Our contingency plans and identified 

sources of liquidity;

 — The Group’s ability to access the money 

and debt capital markets;

 — Regular deep dive assessments; and

 — The Group’s access to external 
committed credit facilities.

6.3 Risks from our products
a. Insurance risk
Insurance risk makes up a significant 
proportion of Prudential’s overall risk 
exposure. The profitability of its 
businesses depends on a mix of factors, 
including levels of, and trends in, 
mortality (policyholders dying), 
morbidity (policyholders becoming 
ill) and policyholder behaviour 
(variability in how customers interact 
with their policies, including utilisation 
of withdrawals, take-up of options and 
guarantees and persistency, ie lapsing 
of policies), and increases in the costs 
of claims, including the level of medical 
expenses increases over and above price 
inflation (claim inflation).

The Group has appetite for retaining 
insurance risks in order to create 
shareholder value in the areas where it 
believes it has expertise and controls to 
manage the risk and can support such risk 
with its capital and solvency position.

The principal drivers of the Group’s 
insurance risk vary across its business 
units. At M&GPrudential, this is 
predominantly longevity risk. Across 
Asia, where a significant volume of health 
protection business is written, the most 
significant insurance risks are morbidity 
risk, persistency risk, and medical inflation 
risk. In Jackson, policyholder behaviour 
risk is particularly material, especially in 
the take up of options and guarantees on 
variable annuity business.

The Group manages longevity risk in 
various ways. Longevity reinsurance is 
a key tool in managing this risk. In March 
2018, the Group’s longevity risk exposure 
was significantly reduced by reinsuring 
£12 billion in UK annuity liabilities to 
Rothesay Life, pursuant to a Part VII 
transfer of the majority of these liabilities 
expected to be completed by 30 June 
2019. Although Prudential has withdrawn 
from selling new UK annuity business, 
given its significant annuity portfolio the 
assumptions it makes about future rates of 
improvement in mortality rates remain key 
to the measurement of its insurance 

liabilities and to its assessment of any 
reinsurance transactions. Prudential 
continues to conduct research into 
longevity risk using both experience from 
its annuity portfolio and industry data. 
Although the general consensus in recent 
years is that people are living longer, the 
rate of increase has slowed in recent years, 
and there is considerable volatility in 
year-on-year longevity experience, which 
is why it needs expert judgement in setting 
its longevity basis.

Prudential’s morbidity risk is mitigated by 
appropriate underwriting when policies 
are issued and claims are received. Our 
morbidity assumptions reflect our recent 
experience and expectation of future 
trends for each relevant line of business.

In Asia, Prudential writes significant 
volumes of health protection business, and 
so a key assumption is the rate of medical 
inflation, which is often in excess of general 
price inflation. There is a risk that the 
expenses of medical treatment increase 
more than expected, so the medical claim 
cost passed on to Prudential is higher than 
anticipated. Medical expense inflation risk 
is best mitigated by retaining the right to 
reprice our products each year and by 
having suitable overall claim limits within 
its policies, either limits per type of claim 
or in total across a policy.

The Group’s persistency assumptions 
reflect similarly a combination of recent 
past experience for each relevant line of 
business and expert judgement, especially 
where a lack of relevant and credible 
experience data exists. Any expected 
change in future persistency is also 
reflected in the assumption. Persistency 
risk is managed by appropriate training 
and sales processes and managed locally 
post-sale through regular experience 
monitoring and the identification of 
common characteristics of business 
with high lapse rates. Where appropriate, 
allowance is made for the relationship 
(either assumed or observed historically) 
between persistency and investment 
returns and any additional risk is accounted 
for. Modelling this dynamic policyholder 
behaviour is particularly important when 
assessing the likely take-up rate of options 
embedded within certain products. 
The effect of persistency on the Group’s 
financial results can vary but depends 
mostly on the value of the product 
features and market conditions.

Prudential’s insurance risks are managed 
and mitigated using the following:

 — The Group’s insurance and 
underwriting risk policies;

 — The risk appetite statements, limits 

and triggers;

 — Using longevity, morbidity and 

persistency assumptions that reflect 
recent experience and expectation of 
future trends, and industry data and 
expert judgement where appropriate;

 — Using reinsurance to mitigate longevity 

and morbidity risks;

 — Ensuring appropriate medical 

underwriting when policies are issued 
and appropriate claims management 
practices when claims are received in 
order to mitigate morbidity risk;

 — Maintaining the quality of sales 

processes and using initiatives to 
increase customer retention in order 
to mitigate persistency risk;

 — Using product repricing and other 

claims management initiatives in order 
to mitigate medical expense inflation 
risk; and

 — Regular deep dive assessments.

6.4 Risks from our business 
operations
a. Strategic and transformation risks
A number of significant change 
programmes are currently running in order 
to implement the Group’s strategy and the 
need to comply with emerging regulatory 
changes. These include, but are not limited 
to, the discontinuation of LIBOR and 
implementation of new international 
accounting standards – see section 6.1a. 
above for further information. This has 
resulted in a significant portfolio of change 
initiatives which increases the 
transformation risks for the Group, and is 
likely to further increase in the future. In 
particular the demerger of M&GPrudential 
from the rest of the Group has resulted in 
a substantial transformation programme 
which needs to be delivered alongside, and 
in conjunction with other material change 
programmes. The scale and the complexity 
of this portfolio of transformation 
programmes could impact business 
operations, weaken the control 
environment, impact customers, and has 
the potential for reputational damage if 
these programmes fail to deliver their 
objectives. Implementing further strategic 
initiatives may amplify these risks.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  65

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationOther significant change initiatives are 
occurring across the Group that increase 
the likelihood and potential impact of risks 
associated with:

 — Complex dependencies between 
multiple programmes spanning 
different businesses;

 — The organisational ability to absorb 
change being exceeded while 
maintaining a stable and robust 
control environment ;

 — Unrealised business objectives/

benefits; and

 — Failures in programme and/or project 
design, execution or transition into 
business as usual.

b. Non-financial risks
In the course of doing business, the Group 
is exposed to non-financial risks arising 
from its operations, the business 
environment and its strategy. The main 
risks across these areas are detailed below. 

Operational risks
Prudential defines operational risk as the 
risk of loss (or unintended gain or profit) 
arising from inadequate or failed internal 
processes, personnel or systems, or from 
external events. This includes employee 
error, model error, system failures, fraud or 
some other event which disrupts business 
processes or has a detrimental impact to 
customers. Processes are established for 
activities across the scope of our business, 
including operational activity, regulatory 
compliance, and those supporting 
environmental, social and governance 
(ESG) activities more broadly, any of which 
can expose us to operational risks. A large 
volume of complex transactions are 
processed by the Group across a number of 
diverse products, and are subject to a high 
number of varying legal, regulatory and tax 
regimes. Prudential has no appetite for 
material losses (direct or indirect) suffered 
as a result of failing to develop, implement 
or monitor appropriate controls to manage 
operational risks. 

The Group’s outsourcing and third-party 
relationships require distinct oversight and 
risk management processes. A number of 
important third-party relationships exist 
which provide the distribution and 
processing of Prudential’s products, both  
as market counterparties and as outsourcing 
partners. M&GPrudential outsources 
several operations, including a significant 
part of its back office, customer facing 
functions and a number of IT functions.  
In Asia, the Group continues to expand 
its strategic partnerships and renew 

bancassurance arrangements. These 
third-party arrangements support 
Prudential in providing a high level and 
cost-effective service to our customers, but 
they also make us reliant on the operational 
performance of our outsourcing partners.

The Group’s requirements for the 
management of material outsourcing 
arrangements, which are in accordance 
with relevant applicable regulations, are 
included through its well-established 
Group-wide third-party supply policy. 
Third-party management is also included 
in embedded in the Group-wide 
framework and risk management for 
operational risk (see further, below). 
Third-party management forms part of the 
Group’s Operational Risk categorisations 
and a defined qualitative risk appetite 
statement, limits and triggers are in place. 

The performance of the Group’s core 
business activities places reliance on the 
IT infrastructure that supports day-to-day 
transaction processing and administration. 
The IT environment must also be secure 
and an increasing cyber risk threat needs 
to be addressed as the Group’s digital 
footprint increases and the sophistication 
of cyber threats continue to evolve – 
see separate information security risk 
sub-section below. The risk that 
Prudential’s IT infrastructure does not 
meet these requirements is a key area of 
focus for the Group, particularly the risk 
that legacy infrastructure supporting core 
activities/processes affects business 
continuity or impacts on business growth. 

Operational challenges also exist in keeping 
pace with regulatory changes This requires 
implementing processes to ensure we are, 
and remain, compliant on an ongoing basis, 
including regular monitoring and reporting. 
The high rate of global regulatory change, 
in an already complex regulatory landscape, 
increases the risk of non-compliance due to 
a failure to identify, interpret correctly, 
implement and/or monitor regulatory 
compliance. The change in Group-wide 
supervisor, and the supervisory 
framework, to which Prudential plc will 
be subject to after the demerger of 
M&GPrudential, means that additional 
processes, or changes to existing ones, may 
be required to ensure ongoing compliance. 
See the ‘Global regulatory and political risk’ 
section above. Legislative developments 
over recent years, together with enhanced 
regulatory oversight and increased 
capability to issue sanctions, have resulted 
in a complex regulatory environment that 
may lead to breaches of varying magnitude 
if the Group’s business-as-usual operations 

are not compliant. As well as prudential 
regulation, the Group focuses on conduct 
regulation, including those related to sales 
practice and anti-money laundering, 
bribery and corruption. There is a 
particular focus on regulations related 
to the latter in newer/emerging markets.

Group-wide framework and risk 
management for operational risk
The risks detailed above form key elements 
of the Group’s operational risk profile. In 
order to identify, assess, manage, control 
and report effectively on all operational 
risks across the business, a Group-wide 
operational risk framework is in place. 
The key components of the framework are: 

 — Application of a risk and control 

assessment (RCA) process, where 
operational risk exposures are identified 
and assessed as part of a periodical 
cycle. The RCA process considers a 
range of internal and external factors, 
including an assessment of the control 
environment, to determine the 
business’s most significant risk 
exposures on a prospective basis;

 — An internal incident management 

process, which identifies, quantifies 
and monitors remediation conducted 
through root cause analysis and 
application of action plans for risk events 
that have occurred across the business;

 — A scenario analysis process for the 

quantification of extreme, yet plausible 
manifestations of key operational risks 
across the business on a forward-
looking basis. This is carried out at least 
annually and supports external and 
internal capital requirements as well as 
informing risk oversight activity across 
the business; and

 — An operational risk appetite framework 
that articulates the level of operational 
risk exposure the business is willing to 
tolerate, covering all operational risk 
categories, and sets out escalation 
processes for breaches of appetite.

Outputs from these processes and 
activities performed by individual business 
units are monitored by the Group Risk 
function, which provides an aggregated 
view of the risk profile across the business 
to the Group Risk Committee and Board.

These core framework components are 
embedded across the Group via the Group 
Operational Risk Policy and Standards 
documents, which set out the key 
principles and minimum standards for 
the management of operational risk 
across the Group.

66  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Group Chief Risk Officer’s report of the risks facing our business and how these are managed continuedthe Group. As well as preventative risk 
management, it is fundamental that robust 
critical recovery systems are in place in the 
event of a successful attack on the Group’s 
infrastructure, breach of information 
security or failure of its systems to retain 
its customer relationships and trusted 
reputation.

In 2018, the organisational structure and 
governance model for cyber security 
management was revised with the 
appointment of a Group Chief Information 
Security Officer, and a repositioning of the 
function to allow increased focus on 
execution. This organisational change will 
increase the Group’s efficiency and agility 
in responding to cyber security related 
incidents, and will facilitate increased 
collaboration between business units and 
leverages their respective strengths in 
delivering the Group-wide Information 
Security Programme. 

The objectives of the programme include 
achieving consistency in the execution of 
security disciplines across the Group and 
improving visibility across the Group’s 
businesses; deployment of automation to 
detect and address threats; and achieving 
security by design by aligning subject 
matter expertise to the Group’s digital and 
business initiatives to embed security 
controls across platforms and ecosystems.

The Board receives periodic updates on 
information security risk management 
throughout the year. Group functions work 
with the business units to address risks 
locally within the national and regional 
context of each business following the 
strategic direction of the Group-wide 
information security function.

The Group Operational Risk Policy, 
standards and operational risk appetite 
framework sit alongside other risk policies 
and standards that individually engage with 
key operational risks, including outsourcing 
and third-party supply, business continuity, 
technology and data, operations processes 
and extent of transformation.

Business resilience
Business resilience is at the core of the 
Group’s well embedded Business 
Continuity Management (BCM) 
programme, with BCM being one of a 
number of activities undertaken by the 
Group Security function that protect our 
key stakeholders.

These policies and standards include 
subject matter expert-led processes that 
are designed to identify, assess, manage 
and control operational risks, including 
the application of: 

 — A transformation risk framework that 
assesses, manages and reports on the 
end-to-end transformation lifecycle, 
project prioritisation and the risks, 
interdependencies and possible 
conflicts arising from a large portfolio 
of transformation activities;

 — Internal and external review of cyber 
security capability and defences; 

 — Regular updating and testing of 

elements of disaster-recovery plans and 
the Critical Incident Procedure process;

 — Group and business unit-level 

compliance oversight and testing in 
respect of adherence with in-force 
regulations; 

 — Regulatory change teams in place 

to assist the business in proactively 
adapting and complying with 
regulatory developments;

 — A framework in place for emerging risk 
identification and analysis in order to 
capture, monitor and allow us to prepare 
for operational risks that may crystallise 
beyond the short-term horizon; 

 — Corporate insurance programmes to 

limit the financial impact of operational 
risks; and

 — Reviews of key operational risks and 

challenges within Group and business 
unit business plans. 

These activities are fundamental in 
maintaining an effective system of 
internal control, and as such outputs 
from these also inform core RCA, 
incident management and scenario 
analysis processes and reporting on 
operational risk. Furthermore, they 
also ensure that operational risk 
considerations are embedded in key 
business decision-making, including 
material business approvals and in setting 
and challenging the Group’s strategy.

Prudential operates a BCM programme 
and framework that is linked with its 
business activities, which considers key 
areas including business impact analyses, 
risk assessments, incident management 
plans, disaster recovery plans, and the 
exercising and execution of these plans. 
The programme is designed to achieve a 
business continuity capability that meets 
evolving business needs and is appropriate 
to the size, complexity and nature of the 
Group’s operations, with ongoing proactive 
maintenance and improvements to 
resilience against the disruption of the 
Group’s ability to meet its key objectives 
and protect its brand and reputation. The 
BCM programme is supported by Group- 
wide governance policies and procedures 
and is based on industry standards that 
meet legal and regulatory obligations.

Business disruption risks are monitored 
by the Group Security function, with key 
operational effectiveness metrics and 
updates on specific activities being 
reported to the Group Risk Committee 
where required and discussed by cross-
functional working groups.

Information security risk and 
data privacy 
Information security risk remains an area of 
heightened focus after a number of recent 
high-profile attacks and data losses across 
industries. Criminal capability in this area is 
maturing and industrialising, with an 
increased level of understanding of 
complex financial transactions which 
increases the risks to the financial services 
industry. The threat landscape is 
continuously evolving, and the systemic 
risk of sophisticated but untargeted attacks 
is rising, particularly during times of 
heightened geopolitical tensions.

Recent developments in data protection 
worldwide (such as GDPR that came into 
force in May 2018) increases the financial 
and reputational implications for Prudential 
of a breach of its (or third-party suppliers’) 
IT systems. As well as data protection, 
increasingly stakeholder expectations 
are that companies and organisations use 
personal information transparently and 
appropriately. Given this, both information 
security and data privacy are key risks for 

www.prudential.co.uk 

Annual Report 2018  Prudential plc  67

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationViability statement prepared in 
accordance with the provision  
C.2.2 of the UK code
The Group’s longer-term prospects
The Group’s strategy is based around 
meeting the long-term savings and 
protection needs of its customers and 
hence creating value for both customers 
and shareholders over a time frame that 
can be many years. As described on pages 
12 to 13, the Group’s business model 
supports this strategy by constantly 
evolving our products to meet changing 
customers’ needs, building out and 
diversifying distribution capabilities and 
relationships to reach new customers and 
investing in technology to better empower 
and serve the salesforce and customers. 
Examples of the actions undertaken during 
2018 are set out on pages 18 to 37. These 
activities are underpinned by ongoing risk 
management, implemented via the Group 
Risk Framework and risk appetite limits 
described on pages 55 to 58. The Group’s 
management of wider environmental, 
social and governance issues that could 
pose a risk in the future to the Group is set 
out in the Corporate responsibility review 
on pages 71 to 72. This collective focus 
supports the sustainability of our business 
over the longer term. 

The Directors regularly consider strategic 
matters that may affect the longer-term 
prospects of the Group. In the current year 
this included the impact of the proposed 
demerger of M&GPrudential, announced 
in March 2018. Further, the Group as a 
whole and each of its life assurance 
operations are subject to extensive 
regulation and supervision, which are 
designed primarily to reinforce the Group’s 
management of its long-term solvency, 
liquidity and viability to ensure that it can 
continue to meet obligations to 
policyholders. Further details on the 
current capital strength of the Group are 
provided on pages 48 to 50.

For the purposes of assessing the Group’s 
viability, the Directors considered those 
risks where the impact of possible adverse 
external developments could be of such 
speed and severity to present a shock to 
the Group’s financial position. The risks 
considered, from those detailed on pages 
58 to 59, are: market risk, credit risk, 
liquidity risk and regulatory risk. In addition 
the Directors considered the operational 
and financial risks arising from the UK’s 
intended departure from the European 
Union in a number of possible scenarios, 
including those which assume no 
withdrawal agreement is enacted. 

To evaluate the Group’s resilience to 
significant deteriorations in market and 
credit conditions and other shock events, 
these risks are grouped together into 
severe but plausible scenarios which are 
then applied to the assumptions underlying 
the business plans considered. For 
example, the impacts of scenarios 
assuming a disorderly transition to a higher, 
more normalised interest rate environment 
and an international recession (causing a 
fall in interest rates and in equity and 
property values, together with an increase 
in credit spreads and credit losses on debt 
assets and higher policyholder lapse rates) 
were considered in the preparation of the 
most recent business plan, together with 
the impact on liquidity of a scenario 
assuming the closure of short-term debt 
markets for three months. In addition, the 
Group conducts an annual reverse stress 
test which gives the Directors an 
understanding of the maximum resilience 
of the Group to extremely severe adverse 
scenarios. 

The scenarios tested showed that the 
Group with or without the demerger 
would be able to maintain viability, over the 
three-year period under assessment, after 
taking account of the actions available to 
management to mitigate the impacts on 
capital and liquidity in such scenarios.

Period of viability assessment
The Directors have assessed the viability 
of the Group for a period longer than 
the 12 months required by the going 
concern statement. 

The Directors performed the assessment 
by reference to the three-year period to 
December 2021. Three years is considered 
an appropriate period as it represents the 
period covered by the detailed business 
plan that is prepared annually on a rolling 
three-year basis. In approving the business 
plan, the Directors review the Group’s 
projected performance with regards to 
profitability, cash generation and capital 
position, together with the parent 
company’s liquidity over this three-year 
period. This projection involves setting 
a number of economic and other 
assumptions that are inherently volatile 
over a much longer reporting period. Such 
assumptions include foreign exchange 
rates, interest rates, economic growth 
rates and the impact on the business 
environment arising from events such as 
the exit of the United Kingdom from the 
European Union or changes in regulation.

The intended demerger of M&GPrudential 
from the Group, if approved by 
shareholders, is expected to occur within 
the period covered by the viability 
statement. The Directors have therefore 
considered the ability of the Group to 
continue in its current form (ie the scenario 
in which the demerger does not proceed) 
for the three-year period ending 
31 December 2021 as well as the viability 
of the Group if the demerger proceeds 
as planned.

Assessment of risks over the period
The Group’s business plan implements the 
Group’s strategic objectives through the 
business model and activities discussed on 
pages 10 to 13. This year’s business 
planning process considered the results of 
the current Group over the planning period 
as well as those of the Group post 
demerger. As noted above, underpinning 
the projections in the business plan are a 
number of economic and other 
assumptions. Assessment of the risks to 
achieving the projected performance 
therefore remains an integral part of the 
planning process. The Group’s approach to 
risk management and a summary of the key 
risks facing the Group are set out on pages 
52 to 69.

68  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Group Chief Risk Officer’s report of the risks facing our business and how these are managed continuedThe impact on the business of known areas 
of regulatory change whose financial 
implications can be reasonably quantified 
is also considered as part of the plan. As 
well as known areas of regulatory change 
the Group is exposed to the risk of sudden 
and unexpected changes in regulatory 
requirements at the Group and local level. 
While unexpected changes cannot be fully 
anticipated and hence modelled, the risk of 
regulatory change is mitigated by capital 
held by the Group and its subsidiaries in 
excess of Group and local regulatory 
requirements, the Group and its 
subsidiaries’ ability to generate significant 
capital annually through operational 
delivery and the availability of 
compensating actions designed to restore 
key capital and solvency metrics.

Conclusion on viability
Based on this assessment, the Directors 
have a reasonable expectation that 
the Group will be able to continue in 
operation and meet its liabilities as they 
fall due over the three-year plan period 
to December 2021.

James Turner 
Group Chief Risk Officer

www.prudential.co.uk 

Annual Report 2018  Prudential plc  69

Notes
1  Based on hierarchy of Standard & Poor’s, Moody’s and Fitch, 
where available and if unavailable, other rating agencies or 
internal ratings have been used.

2  Source of segmentation: Bloomberg Sector, Bloomberg 

Group and Merrill Lynch. Anything that cannot be identified 
from the three sources noted is classified as other. Excludes 
debt securities from other operations.

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationCorporate responsibility review

A long-term view

We want to create a positive legacy from all our business activities. We aim to provide value 
to our customers through the products we deliver and to our shareholders through our 
positive financial performance. At the same time we recognise the importance of providing 
benefits to all our stakeholders, whether through our community investment programmes, 
our environmental impact, our engagement and talent development with our colleagues 
or our approach to responsible investment. 

Non-financial information statement
As a global provider of savings and 
protection products, stewardship is core 
to what we do. We recognise that to help 
our customers look to the future with 
confidence, we need to take a long-term 
view on a wide range of issues that affect our 
business and the communities in which we 
operate. To do this, we maintain a proactive 

dialogue with our stakeholders – customers, 
investors, employees, communities, 
regulators and governments – to ensure 
that we are managing these issues 
sustainably and delivering long-term value. 
Further information on our engagement 
with our stakeholders will be provided in 
our upcoming 2018 ESG report, which will 
be published in May 2019.

This Strategic report complies with the 
Non-Financial Reporting requirements 
contained in sections 414CA and 414CB 
of the Companies Act 2006. 

The diagram below provides a guide to the 
sections of this Strategic report that fulfil 
these requirements:

Responsible investment 
Environment
Overview, relevant risks and associated 
management practices – page 71

Relevant KPIs: greenhouse gas emissions – 
pages 75 to 77

Environmental  
matters

Suppliers
Overview, relevant risks and  
associated management practices 
– page 72

People
Overview, relevant risks and 
associated management practices 
– page 71

Relevant KPIs: gender diversity – 
page 79

Employees

Human rights

Group-wide policies  
and due diligence 
– pages 72 to 73

Anti-bribery  
and  
anti-corruption 
matters

Social  
matters

Business integrity
Overview, relevant risks and 
associated management practices 
– page 71

Business model 
– pages 12 to 13 

Principal risks
– pages 58 to 69

Communities 
Technology
Relevant KPIs: community 
investments, fundraising and 
donations, employee voluntary 
hours – page 85

70  Prudential plc  Annual Report 2018 

www.prudential.co.uk

This corporate responsibility review 
provides an overview of our activities and 
progress in 2018 across a range of areas in 
which we have helped to provide benefits 
to stakeholders throughout the markets in 
which we operate. It also includes an 
overview of our Environmental, social 
and governance (ESG) activities. 

For us, ESG means:

 — What we do – the products we offer, 

our customer service, our human capital 
and our investment management; and

 — How we do it – understanding our 
customers and providing suitable 
solutions that meet their needs, building 
long-term profitable relationships, 
investing in our people and making 
responsible investments, to generate 
sustainable long-term returns in line 
with our risk appetite, to meet our 
customers’ needs. 

Our ESG approach underpins the delivery 
of our strategy, generating sustainable 
earnings and resilient capital growth, 
enabling us to deliver on our promises to 
our customers.

More detailed information on our corporate 
responsibility and ESG activities is available 
online at www.prudential.co.uk/
corporate-responsibility and in our 2018 
ESG report, which will be published in 
May 2019.

How we govern ESG 
We established an ESG Executive 
Committee (ESG ExCo) in 2018 to lead on 
how we identify, manage and report on 
material ESG risks. Our ESG sponsor, 
Jonathan Oliver (Group Executive 
Committee member), was nominated as 
Chair and is supported by senior leaders 
from Group operations, across financial 
reporting, investor relations, risk, 
compliance, operations, investment and 
human resources. There is representation 
from our business units, provided by the 
Chief Investment Officers of our asset 
management businesses (PPM America 
(PPMA) and Eastspring), M&G’s Head of 
Corporate Finance and Stewardship and 
Jackson’s General Counsel. The ESG ExCo 
meets quarterly and reports to the Board 
at least twice each year, with additional 
ad hoc reporting provided as necessary. 
Our ESG ExCo is focused on the holistic 
assessment of ESG matters material to the 
Group, raising matters for Board decision-
making and implementing resulting 
decisions, supporting the sustainable 
delivery of the Group’s strategy.

Managing our material ESG issues – 
summary
Responsible investment
As a life insurer, asset owner and manager, 
we are long-term stewards of our customers’ 
assets and we recognise the importance of 
ESG matters. We also recognise our 
responsibility to our customers, society and 
the environment to effectively integrate 
associated considerations into investment 
decisions and fiduciary and stewardship 
duties, helping to finance a more 
sustainable economy.

Environment
We recognise the risks and opportunities 
posed by climate change and our impact 
on the environment, and as such we strive 
to play our part in reducing both our direct 
and indirect impacts where possible. Our 
approach includes not only understanding 
our impact on the environment, through 
measuring and improving the 
environmental performance of our global 
operations, but also developing our 
understanding of the environment’s 
potential impact on our business.

People
We foster a diverse and inclusive 
organisation that develops and protects 
our people’s interests, wellbeing and 
health. Developing talent and valuing 
diversity is key to how we operate and 
deliver outstanding results for our 
customers, shareholders and communities.

Data protection and cyber security
New technologies present new risks, from 
privacy to cyber security, and we are 
vigilant in working to identify these and to 
manage old and new risks in ways that are 
proportionate to and commensurate with 
the threats our business faces. At the same 
time, we are making significant investments 
in technology as we continue to upgrade 
our digital capabilities to provide a more 
seamless customer experience. 

Communities
Our business purpose, the interests of 
our stakeholders and our drive to ensure 
economic and social progress for the 
long term are central to our community 
investment strategy. This strategy has four 
principal themes: social inclusion, financial 
education and life skills, disaster 
preparedness and employee engagement, 
and we continued to be active in all these 
areas during 2018. 

We maintain long-term relationships with 
our charity partners, providing support 
through both funding and skills-based 
volunteering led by our employees. 

Business integrity
We embed responsible and ethical 
behaviour across our organisation. From how 
we conduct ourselves, shape and monitor 
our culture and meet our responsibility to 
prevent bribery and corruption, through 
to transparency in our tax practices, our 
contribution to the global economy and 
our leadership role in our industry, we 
are a responsible, ethical business. 

Our governance framework, setting out 
the principles by which we conduct our 
business and ourselves, is built on our 
Group Code of Business Conduct and our 
Group Governance Manual. We contribute 
to financial stability and sustainability in all 
of the markets in which we operate. The 
responsible and sustainable management 
of our tax affairs helps us to maintain 
constructive relations with our stakeholders 
and play a positive role in the economy. We 
take a long-term perspective and balance 
our responsibility to support our business 
strategy with our responsibility to the 
communities in which we operate, which 
need sustainable tax revenues. 

We have a global footprint and maintain 
business relationships with a range of 
parties, such as agents and intermediaries, 
who act on our behalf. As such, financial 
crime is a key risk and we are committed to 
fighting it through the maintenance and 
implementation of policies and procedures 
on anti-money laundering, counter-
terrorist financing, anti-bribery and 
corruption and anti-fraud, and through our 
commitment to industry-wide efforts. We 
operate a Group-wide whistle-blowing 
programme, which is able to receive 
reports from a variety of channels and is 
supported by an independent third party 
that captures and comprehensively records 
matters raised. 

Customers
Our relationships with our customers are 
long-term and are central to our ability to 
continue creating sustainable value. We 
provide fair, transparent, inclusive and 
accessible products to best serve our 
customers’ needs and to support them in 
de-risking their lives. We are constantly 
looking for new ways to innovate and 
provide the highest level of service. 

We take our commitment to our customers 
seriously when training our personnel, who 
deliver service consistent with our values. 
Where customers have cause to complain 
to us, we have documented procedures in 
place to manage complaints received 
through multiple touchpoints, in a timely, 
robust and professional manner.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  71

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIn Asia, the health protection gap remains 
large and continues to expand. In line with 
our commitment to help close this gap and 
protect our customers’ health, we have 
continued our efforts to create best-in-
class health capabilities by offering more 
comprehensive and flexible coverage and 
a wider range of value-added services. 
Increasing access to financial protection is 
a significant socio-economic issue and we 
seek to provide the right products through 
appropriate means to improve access for 
new and existing customers. We also strive 
to communicate information about our 
products in a fair and transparent way. 
In the US, Jackson continues to be a leader 
in shifting perspectives and simplifying 
the language around financial products.

Suppliers
Managing ESG risks when sourcing goods 
and services, and throughout the lifecycle 
of our third-party relationships, is vital to 
our position as an ethical and responsible 
business. We take this position seriously 
and seek to both maximise value and 
minimise risk throughout our interactions 
with our supply chain.

We work with a range of partners that 
support our business units with our IT 
network and systems, specialist 
professional and advisory services, 
facilities management, contractors and the 
agents that form our distribution network. 
Our Group Code of Business Conduct 
outlines the values and standards that we 
require of each of our suppliers. We act 
with integrity to ensure that modern 
slavery, human trafficking, child labour 
or any other issue that subjugates human 
rights is eradicated from our supply chain.

Our business units are responsible for 
managing third-party supply arrangements 
and able to adopt further policies as they 
require, to meet localised operating 
conditions. Business units conduct due 
diligence before engaging with and 
ultimately selecting a new supplier. During 
this process, our employees are trained to 
ensure that the contractual arrangements 
reflect the requirements of those policies. 
We perform regular due diligence, review 
meetings and audits, where required, and 
our policies and procedures are supported 
by regular employee training exercises. 
Our ‘Speak Out’ whistleblowing service 
enables employees to raise any concerns 
they may have in relation to our third-party 
relationships, and our contractors and 
third-party suppliers are also able to use 
this service.

ESG policy framework – Group Governance Manual
The Group Governance Manual (GGM) establishes standards for managing key material ESG issues across the Group, setting out the 
policies and procedures to support how we operate. The GGM is used to ensure that we comply with relevant statutory and regulatory 
requirements. Our Group-wide policies relating to our identified material issues include:

Material ESG issues 

Our Group-wide policies*

Business  
integrity

 — Code of Business Conduct Policy details our required standards to be used across the Group and covers our 

employees and individuals or organisations acting on our behalf. It is governed by five standards: protection from 
financial crime, avoiding conflicts of interest, managing information, communicating as a group and providing 
equality for our people. 

 — Anti-Bribery and Corruption Policy covers our values for reputation, ethical behaviour and reliability. As an 

organisation we are focused on financial practices that align to those values and we prohibit corruption or bribery 
within our working practices. 

 — Anti-Money Laundering and Counter Terrorist Financing Policy outlines how we prohibit money laundering 
or terrorist financing in our working practices, setting out how we establish parameters to prevent this taking 
place across the organisation. 

 — Sanctions Policy details the commitment we have to comply with sanctions laws and regulations by screening, 

prohibiting or restricting business activity, and following up through investigation.

 — Security Policy outlines our commitment to ensuring security aligns to industry recommended practice for 

managing our regulatory and legal obligations. This includes how we manage incidents under the ‘Speak Out’ 
programme, our whistle-blowing process. 

 — Tax Risk Policy includes our processes to manage tax-related risk, by identifying, measuring, controlling and 

reporting on issues considered an operational, reputational or regulatory risk. 

 — Political Donations Policy outlines our position, that as an organisation we do not donate to political parties. 

Customers

 — Customer Commitments Policy covers our five key commitments to our customers and how we assess, 

manage and report on these: 

1  Treat customers fairly, openly and honestly;
2 

 Provide and promote a range of products and services that meet customer needs, are easy to understand 
and that deliver real value;

3  Maintain the confidentiality of our customer information (except where the law requires disclosure);
4  Provide and promote high standards of customer service and monitor these standards rigorously; and
 Ensure that our complaints processes provide an effective and fair means of arbitration between the 
5 
Group’s businesses and customers.

72  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Corporate responsibility review continuedMaterial ESG issues 

Our Group-wide policies*

Environment

 — Environment Policy outlines our approach to understand and manage the direct environmental impact of the 

Group. This covers our measurement, monitoring, review and reporting of issues associated with our 
environmental performance. 

Responsible 
investment

 — Owing to the distinct investment risks faced by our asset management and ownership businesses, with each 
investing in different markets and asset classes, each business manages ESG-related matters through the 
pursuit of business-specific responsible investment policies. This is overlain by our Group-wide Responsible 
Investment Framework, aligned to our Group-wide Code of Conduct and underpinned by our Group Responsible 
Investment Standards.

Suppliers

 — Third-Party Supply Policy – an updated Third-Party Supply Policy was approved by the Group Risk Committee 

in July 2018. It covers how we manage and oversee our third-party arrangements, through due diligence/
selection criteria, contractual requirements, the ongoing monitoring of such relationships and reporting and 
escalation. Additionally, our policy considers the requirements of the UK Modern Slavery Act and the principles 
of the UN’s Universal Declaration of Human Rights.

Technology

 — Privacy Policy governs the protection of data. The policy became operational in 2018 and complies with the 

General Data Protection Regulation.

People

 — Diversity and Inclusion Policy sets out how we foster an inclusive workforce and ensure all our employees are 
treated fairly and feel valued, and together have the diversity in skill sets and backgrounds that enriches the 
organisation. Our policy considers a range of diversity aspects of our employees, including gender, age, ethnicity, 
disability, sexual orientation and background. Further information on the diversity of our Board, our policy in 
respect of this, how this is implemented and the associated results in 2018 can be found in our Governance 
statement on pages 109 to 114. 

 — Employee Relations Policy outlines the way we engage our employees and motivate them to achieve success for 
the Group: promoting positive relationships with employees, representative organisations and trade unions, and 
maintaining a positive reputation for the treatment of employees.

 — Performance and Learning Policy sets out the importance of our people and frames how we invest in their 
development to deliver against our strategy and the future success of the organisation. This includes our 
Performance Management Framework. 

 — Remuneration Policy outlines our effective approach to appropriately rewarding our employees in a way that 

aligns incentives to business objectives and enables the recruitment, retention and incentivisation of high-calibre 
employees in line with our risk appetite and Group Reward Principles. 

 — Talent Policy demonstrates how we attract and select the best people for roles that will ensure high performance 
in the short term and improve the longer-term succession and talent pipeline. It sets out our fair and effective 
approach to pursuing this. 

 — Health and Safety Policy covers our employees, business partners, customers and others that may be affected 
by our operations. This details our health and safety core principles, our commitments and the measuring and 
reporting on our health and safety performance.

Communities

 — Community Investment Policy covers how we are committed to working with the communities we operate in as 
active and supportive members. This also outlines our strategy for investing in the community and how we make 
investments and report against them. 

* In addition to our Group-wide policies, our business units have underlying business-specific policy frameworks, reflecting their individual risks and operating environments. 

For the purposes of this report, we focus primarily on the Group policy framework.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  73

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationThe GGM is used as a platform for 
mandating specific ways of working across 
the Group. The chief executive of each 
business unit attests annually to 
compliance with applicable requirements 
set out in the policies, including matters 
that must be reported to the Group. 
Specific procedures are followed for the 
reporting of non-compliance. Business 
units present such instances in their annual 
certification, which in turn is reported to 
the Group Audit Committee. 

Due diligence on ESG-related policies
Our GGM forms part of the Group Risk 
Framework, which details how business 
units should put in place sufficient 
processes that identify, evaluate and 
manage risks, incorporating key ESG 
issues. Due diligence is conducted by the 
business units to ensure that the policies 
are complied with and we require evidence 
to demonstrate this.

The Group Audit Committee reviewed 
the results of the year-end certificate of 
compliance with GGM requirements. 
While several improvements to ensure 
the policies are fully embedded were 
discussed, no significant areas of non-
compliance in relation to the policies 
relevant to ESG issues were noted.

For further information on our Group 
business standards and policies pursued in 
relation to our material ESG issues, refer to 
the ‘Business standards’ pages of our 
website at: www.prudential.co.uk/
responsibility/standards

Further information on ESG issues
Responsible investment 
As a life insurer, asset owner and manager, 
we are long term stewards of our customers’ 
assets and we recognise the importance of 
ESG matters. We also recognise our 
responsibility to our customers, society and 
the environment to effectively integrate 
associated considerations into investment 
decisions and fiduciary and stewardship 
duties, helping to finance a more sustainable 
economy. We believe that our investment 
activities should help our customers both 
today and over the long term. We take our 
commitment to ESG and responsible 
investment seriously, which is why our 
asset management business units, M&G 
Investments, PPMA, PPMSA and Eastspring 
Investments, are signatories to the Principles 
for Responsible Investment. Similarly, as a 
life insurer we remain committed to 
servicing our customers’ evolving needs, 
providing product solutions that support 
their financial resilience and enable them 
to face the future with confidence. 

Assessing the implications of evolving 
expectations of the Group in financing 
a sustainable and low-carbon economy
Over 2018 there have been a number of 
regulatory, supervisory and investor-driven 
sustainable finance and climate-related 
financial risk initiatives. From a supervisory 
perspective, the International Association 
of Insurance Supervisors and the Prudential 
Regulation Authority (PRA) have made 
clear that they expect insurers to assess and 
consider the risks from climate change, with 
the PRA releasing a consultation on a draft 
supervisory statement. We engaged with 
the PRA on the topic during 2018 and 
continue to focus on developing our 
practices in this area, with the implications 
for us as a Group being considered by our 
Board. Climate risk is under similar scrutiny 
from the Financial Conduct Authority, 
which issued a draft discussion paper on 
the topic, and the Securities and Futures 
Commission in Hong Kong launched its 
Strategic Framework for Green Finance. 
In addition to assessing the implications 
for the Group of evolving regulatory and 
supervisory expectations, we continued to 
monitor the changing legislative landscape, 
including developments set out in the 
European Commission’s (EC) Action Plan 
for Financing Sustainable Growth. Our 
approach to meeting these evolving 
expectations of financial institutions is 
twofold: to consider the need for enhancing 
our ESG integration and disclosure 
practices and to continue to increase our 
industry participation and collaboration 
towards positive change. Further detail on 
the progress we have made in responsible 
investing in 2018, through engagement 
with investees and the assets in which we 
invest with regard to financing sustainable 
growth, will be provided in our forthcoming 
2018 ESG report. 

Strengthening our governance 
of responsible investment 
Following on from the establishment of our 
Group Responsible Investment Advisory 
Committee (GRIAC) and Group 
Responsible Investment Framework 
in 2017, our governance of responsible 
investment activities has continued to 
be strengthened during 2018 by our 
businesses. Each asset management 
business now has a clearly designated 
responsible investment committee. The 
GRIAC links these independent business 
unit committees, serving as a forum for 
sharing best practice innovations across 
the Group. It also enables our Group-wide 
Responsible Investment Standards to be 
adopted in a consistent manner across our 
business units, while still affording them 

the flexibility to manage investments in a 
way that balances the needs of their clients 
and the local regulatory environments in 
which they operate. 

In 2018 our Group Responsible Investment 
Standards, which underpin our Group 
Responsible Investment Framework and 
Principles, were in the road-testing phase 
with our businesses, which focused on 
developing internal monitoring and 
reporting capabilities to support the 
implementation of the Standards. 
Prudential Corporation Asia, for example, 
has implemented a new investment 
portfolio and risk management system as 
part of the ongoing enhancement of its 
approach to ESG integration. This provides 
its regional and local investment offices 
with increased transparency of how ESG 
factors are being incorporated into its 
investment decisions, manager selection 
and manager reporting process, in line with 
its commitment to responsible investing. 
Eastspring has also embraced technology 
solutions in 2018, with Group Digital 
working in partnership with the investment 
teams to develop tools that utilise artificial 
intelligence and learning to facilitate faster 
and scalable ESG screening of investee 
companies. During 2018, M&G signed up 
to using the new MSCI Carbon Portfolio 
Analytics tool, enabling portfolio managers 
to monitor a portfolio’s carbon emissions, 
carbon intensity and fossil fuel reserves 
and to support the better management 
of carbon risks.

Industry participation and 
collaboration on climate change 
We have long believed in the benefits that 
collaboration and collective action can 
bring on important issues. Active 
consideration of ESG factors is integral to 
our stewardship responsibilities. For this 
reason, we as a Group and our businesses 
remain active participants in industry 
initiatives on sustainable finance on climate 
change. M&G continues to participate in 
the Climate Action 100+ initiative and 
remains a member of the Institutional 
Investors Group on Climate Change. 
During 2018, Eastspring participated 
in roundtables organised by its local 
regulator, the Monetary Authority of 
Singapore (MAS), to help raise awareness 
of climate risk in the region and promote 
the integration of ESG frameworks in 
investment strategies. Similarly, Prudential 
Singapore has engaged with its local 
regulators (the Life Insurance Association 
Singapore and MAS) to discuss its 
approach to climate change risk as an 
Asian asset owner.

74  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Corporate responsibility review continuedPrudential remains an active member of the 
ClimateWise initiative, a global network of 
leading insurance industry organisations, 
and an investor signatory to the Carbon 
Disclosure Project. In 2018, we again 
participated in the Asset Owner Disclosure 
Project, a survey managed by ShareAction 
to assess the insurance sector’s response to 
addressing climate risk, where we ranked 
30th out of 80 in the Global Climate 
Insurance Index (an assessment of the 
80 largest insurance companies globally) 
(2017: 31st). In 2018, M&G collaborated 
on enhancing industry climate-related 
disclosure practices and signed up to a pilot 
initiative sponsored by the United Nations 
Environment Programme to work on 
climate-change scenario modelling for 
portfolios across different asset classes. 
This is a central part of the Task Force on 
Climate-related Financial Disclosures 
(TCFD) framework, and the key output will 
be an industry climate scenario modelling 
tool. Further information in relation to the 
Group’s support for the Financial Stability 
Board’s (FSB) TCFD is provided below in 
the section on ‘Managing climate risks and 
opportunities and the FSB’s TCFD’ below.

Evolving our ESG-focused investment 
product offering
We continued to add to our ESG-focused 
investment product offering over 2018, in 
light of increasing interest and demand 
from customers. M&GPrudential launched 
two new retail funds in 2018, the M&G 
Positive Impact Fund and the M&G 
Sustainable Multi Asset Fund, both 
employing a structured approach to 
ESG integration and both investing in 
companies that are aligned with the United 
Nations Sustainable Development Goals. 

The Positive Impact Fund seeks to invest in 
companies that have a positive impact on 
society through addressing the world’s 
major social and/or environmental 
challenges, while providing attractive 
financial returns. Sustainability and impact 
considerations are fundamental in the 
stock selection process. The M&G Impact 
team undertakes a ‘triple I’ approach to 
identifying impactful investments, 
analysing the investment case, 
intentionality and impact of a company to 
assess its suitability for the fund. The fund 
won Best New Entrant (Fund) at the 2018 
Investment Week Sustainable and ESG 
Investment Awards.

Managing climate risks and 
opportunities and the FSB’s TCFD
As a life insurer, asset owner, asset 
manager and occupier of over 400 
properties worldwide, we recognise both 
the risks and opportunities posed by 
climate change on our businesses, and our 
Group’s impact on the environment. Our 
approach includes not only understanding 
our impact on the environment, through 
measuring and improving the 
environmental performance of our global 
operations, but also developing our 
understanding of the environment’s 
potential impact on our business. With 
respect to the impact that climate change 
poses to our businesses, we are cognisant 
that the risks and opportunities may 
manifest in a number of different ways. 
We outline further detail on the specific 
climate-related risks within the Group 
Chief Risk Officer’s report on page 61. 

We as a Group welcomed, and are 
a signatory to, the FSB’s TCFD 
Recommendations, which were released 
in 2017. Our governance structures, which 
provide oversight in this important area, 
were enhanced in 2018 through the 
establishment of our ESG ExCo, which will 
oversee the Group’s processes to assess 
the climate related risks and opportunities 
facing our businesses, which are currently 
under development, and the identification 
and delivery of supporting implementation 
activities, with the view to enhancing our 
climate-related financial risk management 
practices. Over the next year the Group 
will take action to enhance the Group’s 
climate-related financial risk management 
practices and disclosure.

Our strategy needs to be tailored to the 
local US, Asian, European and African 
countries in which we operate. Climate 
change is a material challenge for the global 
economy and, in conjunction with other 
global trends, may impact each part of 
the world differently. The physical risks 
will be as difficult to determine as the risks 
resulting from transitioning to a low-carbon 
economy. Accompanying those risks are 
inherent investment opportunities that 
we will continue to explore, including the 
emergence of infrastructure investments 
as a new asset class. We are keen to 
position our organisation in order to 
best place us to respond to and manage 
material climate risks and capitalise on 
the opportunities from the economy’s 
transition. Demonstrating our approach 
and performance transparently to our 
external stakeholders has always been 
central to our vision, mission and values. 

As an organisation with a long history, 
we invest for the long term. Integrating 
non-financial decision-making with our 
current financial systems is a key part of 
taking that long-term view and is a 
continuing priority for the Group. 

Further information on our approach to 
responsible investment, including progress 
made by our businesses during 2018 in 
enhancing ESG integration, investing for 
positive change and collaborating and 
participating in industry initiatives, will be 
found in our forthcoming 2018 ESG report.

Environment
Managing our direct environmental 
impact
Cognisant of our direct environmental 
impacts as an occupier of over 400 
properties worldwide, we strive to play our 
part in reducing our operational impacts 
where possible. In 2016, we established a 
global environmental targets framework 
and roadmap to drive progress across a 
range of environmental aspects and 
impacts for our operational property 
portfolio worldwide. This framework aligns 
to our regional footprints covering Asia, the 
UK and Europe and the US, reflecting the 
maturity of environmental management 
practices in these markets and the 
autonomy given to our business units in 
managing their operations. 

We recognise the importance of our 
own internal environmental targets and 
decarbonisation goals in reducing our 
direct footprint. In 2018, global energy use 
across our occupied estate was 127,098 
MWh (2017: 129,324 MWh), a decrease of 
2 per cent. Our absolute Scope 1 and 
Scope 2 (market based) Greenhouse Gas 
(GHG) emissions decreased by 7 per cent 
to 61,318 tCO2e (2017: 65,979 tCO2e 
restated) across our occupied estate. 
When normalised against net lettable floor 
area, our Scope 1 and 2 emissions fell by 
13 per cent to 99 kg CO2e/m2 influenced by 
several factors such as decarbonisation of 
the UK/European grid (cleaner electricity 
generation), outsourcing our UK data 
centres and a 7 per cent increase in 
occupied floor area. 

www.prudential.co.uk 

Annual Report 2018  Prudential plc  75

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationFor the Group as a whole, further detail 
on our environmental performance 
throughout 2018 is available online and will 
be published in our 2018 ESG report early 
in 2019, including performance against our 
global environmental objectives.

Prudential plc – greenhouse gas 
emissions statement
We have compiled our global GHG 
emissions statement in accordance with 
the Companies Act 2006 (Strategic and 
Directors’ Reports) Regulations 2013. GHG 
emissions are broken down into three 
scopes; we have included full reporting for 
Scope 1 and 2 and select Scope 3 reporting 
as best practice. 

Scope 1 emissions are our direct emissions 
from the combustion of fuel, fugitive 
emissions and company-owned vehicles. 
Scope 2 emissions cover our indirect 
emissions from the purchase of electricity, 
heating and cooling. We have reported our 
Scope 2 emissions using both the location 
and market-based methods in line with the 
GHG Protocol Scope 2 Guidance. Our 
Scope 3 footprint includes UK/EU/Africa 
booked business travel for the occupied 
estate, global water consumption from the 
occupied and investment estate (where 
Prudential have operational control), waste 
generated from occupied properties (UK 
and US) and global investment properties 
(where Prudential have operational 
control). We continue to work with our 
business units to review the extent of our 
Scope 3 reporting and increase coverage 
where practicable.  

Please refer to our Basis of Reporting and 
supplementary reporting online for further 
detail on our methodology, reported 
consumption and drivers of variation.

Prudential Group  
Scope 1 and 2 GHG emissions
tCO2e

37,536

71,104

14,893

74,315

14,940

65,979

13,170

61,318

2015

2016

2017*

2018

 Investment Estate
 Occupied Estate

* 2017 figures restated as revised data became 
available from suppliers

Prudential Group Scope 1 and 2 
GHG Emissions 
We achieved a ranking of B in the 2018 
CDP Climate Change disclosure 
benchmark, and in ClimateWise, the 
insurance sector climate initiative 
managed by the Cambridge Institute for 
Sustainability Leadership, we improved 
our score, achieving 78 per cent (2017: 
72 per cent). Our performance in 
ClimateWise against six core principles 
is independently audited by PwC.

As a Group, we signed up to RE100 in 
2018 to achieve 100 per cent renewable 
electricity by 2025 across our occupied and 
managed investment estates. 30 per cent 
of our global electricity consumption is 
procured from 100 per cent certified 
renewable sources (solar PV and on-shore 
wind). Our Group Scope 2 (market based) 
emissions are independently assured by 
Deloitte. Looking ahead, we will develop 
roadmaps in 2019 for the demerged 
businesses to set out strategies to achieve 
this target, on a country-by-country basis.  

As our business becomes increasingly 
global, we recognise the importance of 
understanding the impact of air travel on 
our overall corporate carbon footprint. 
We have collated air travel data internally 
across all three regions for the first time. 
We have elected to disclose Scope 3 GHG 
emissions data from air travel for the UK 
and Europe business unit. This amounted 
to 21,622 tCO2e, representing a 50 per cent 
increase over preliminary estimates (2017: 
14,413 tCO2e). The scope of this data now 
includes air travel from our sites in the UK, 

Japan, Kenya, Poland and Zambia, which 
are controlled by the UK and Europe 
business unit.

Our combined reported and unreported 
carbon footprint from air travel is a 
significant contribution to our overall 
emissions. Therefore, as part of a holistic 
approach to the management of our 
climate impacts, we will focus management 
effort on reducing the need for travel 
through the deployment of digitally 
enabled office working practices and 
offsetting emissions from unavoidable 
flights as final mitigation. Plans will be 
developed in 2019 to establish a CO2 
offsetting programme for air travel 
emissions.

As part of our ongoing environmental 
management system (ISO 14001:2015) in 
the UK, we achieved zero nonconformities 
in 2018, and focused on improving 
recycling rates and minimising single use 
vending cups and plastics, as well as 
completing the roll out of advanced energy 
analytics software across our largest UK 
properties following a successful trial. 

In the US, Jackson completed a further 
three Energy Star assessments in addition 
to the two completed in 2017. The US 
Environmental Protection Agency Energy 
Star scheme is a certification programme 
and performance benchmark identifying 
the buildings nationwide that use 
35 per cent less energy than typical 
buildings.

In Asia we have developed Green Design, 
Construction and Leasing Guidelines, as 
well as a smart leasing toolkit to ensure 
good environmental performance of new 
sites, focusing on energy and water 
efficiency.

M&G Real Estate, part of M&GPrudential, 
has an approach to responsible property 
investment that enables it to manage and 
respond to the growing range of 
environmental and social issues that can 
impact property values. It continues to 
decarbonise its property estate through 
targeting low and no cost energy reduction 
measures such as LED lighting installations, 
real time monitoring of high energy users 
through smart building technology and 
realising energy efficiency through 
refurbishment. Further details on M&G 
Real Estate’s progress can be found in its 
annual Responsible Property Investment 
report at www.mandg.co.uk/institutions/
realestate/responsible-investing/

76  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Corporate responsibility review continuedEmissions source (tCO2e)
Scope 1

Scope 2 – Location-based

Occupied estate1

Investment properties

Occupied estate1

Investment properties

Scope 2 – Market-based (supplier and residual mix)

Occupied estate1

Investment properties1

Group1

Occupied estate

Investment estate

Group

Group

Group1

Group1

Group1

Scope 3

Scope 1 and Scope 2*

Total Scope 1 and 2*

Total Scope 1, 2 and 3*

Carbon intensity* 
kg CO2e per m2 – Scope 1 and 2 only 
kg CO2e per employee – Scope 1 and 2 only 
kg CO2e per m2 – Scope 1, 2 and 3

* Note that when reporting Group totals, the market-based emission is used.

Data notes

Reporting period: 

Baseline year: 

Independent Assurance: 

2018

9,191

7,711

56,554

15,281

52,127

5,459

22,545

61,318

13,170

74,488

97,032

2017

% Change

10,494

7,703

61,154

18,751

55,484

7,237

15,306

65,979

14,940

80,919

96,225

-12%

0%

-8%

-19%

-6%

-25%

+47%

-7%

-12%

-8%

+1%

2018

2017

% Change

24

3.1

32

29

3.2

34 

-17%

-3%

-8%

1 October 2017 to 30 September 2018

1 October 2016 to 30 September 2017

Deloitte LLP has provided limited assurance over selected environmental 
metrics in accordance with the International Auditing and Assurance 
Standards Board’s (ISAE3000 (Revised)) international standard. 

Consolidation (boundary) approach: 

Operational Control

Consistency with financial statements: 

 The reporting period does not correspond with the Directors’ Report period 
(01 January 2018 to 31 December 2018) as it was brought forward by three 
months to improve the availability of invoice data and reduce reliance on 
estimated data. 

Prudential owns assets, which are held on its balance sheet in the financial 
statements, over which it does not have operational control. These are 
excluded from the data below. Assets not included on the balance sheet 
but held under an operating lease and where we have operational control 
are included. 

Emission factor: 

Scope 1 and 3 reporting uses the UK DEFRA 2018 GHG Conversion Factors. 

Accounting methodology: 

Materiality threshold:

Note
1  2017 figure restated as revised data became available from suppliers. 

Scope 2 calculations use the IEA GHG 2018 Conversion Factors for location-
based reporting. Market-based reporting uses supplier emission factors for 
our UK REGO-backed supply and RE-DISS factors where available. 

The Greenhouse Gas Protocol Corporate Accounting and Reporting Standard

Five per cent

www.prudential.co.uk 

Annual Report 2018  Prudential plc  77

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
People
An inclusive working environment, where 
we continually develop our talent, reward 
great performance, protect our people and 
value our differences, is key in delivering 
outstanding results for our customers, 
shareholders and communities.

Diversity and inclusion
Organisations benefit from a number of 
diverse perspectives and experiences and 
we consider this is important to our success 
today and in the future. Diversity and 
inclusion (D&I) is one of our strategic 
objectives. Tim Rolfe, Group HR Director, 
is the executive sponsor across the Group, 
with Nic Nicandrou, Chief Executive of 
Prudential Corporation Asia, acting as the 
Board member accountable for D&I work. 

The Group D&I Policy ensures we provide 
equal opportunities to our workforce 
through fostering an environment where 
our current and prospective employees are 
treated with dignity and respect, ensuring 
an appropriate diversity of skill sets and 
backgrounds to deliver success across the 
Group. Our policy supports an inclusive 
culture, where all our employees are 
protected against discrimination and 
provided with opportunities regardless of 
their age, caring responsibilities, disability 
status, ethnicity, gender, religion, sexual 
orientation, professional, social, educational 
or cultural background, or employment 
contract type. Through our policy we 
govern our business units to have effective 
approaches in place to comply with local 
regulation, provide equality of opportunity 
and encourage our suppliers to promote 
equality of opportunity. Each of our 
businesses, including Group Head Office 
(GHO), is required to report regularly to 
Group HR on its compliance with the policy.

Over time, we aspire to have a senior 
management team that better represents 
the experiences and backgrounds of our 
customers and stakeholders. Diversity 
contributes to Board effectiveness and is 
essential for successfully delivering the 
strategy of an international Group. Our 
Board is committed to recruiting the best 
available talent and appointing the most 
appropriate candidate to each role. This 
process ensures appropriate diversity of 
experience, skill sets and professional 
backgrounds. For more information on 
diversity within our Board, please refer to 
page 109 of the Governance section within 
the Annual Report.

We have a strategic, long-term approach 
to D&I and the Board monitors progress 
regularly through the Group D&I Advisory 
Committee, including reviewing our 
benchmarked progress against industry 
advances on key aspects such as the 
diversity of our Leadership Team. The 
majority of D&I activity is managed by the 
individual business units, which focus on 
the priorities that make a key difference in 
their specific markets, in alignment with the 
Group-wide strategy. The articulation of 
our D&I strategy has been updated in 2018 
to reflect the evolution of our D&I journey. 
Prudential Corporation Asia continued to 
develop its D&I Works Committee, made 
up of representatives from across its 
regional businesses. Its purpose is to drive 
the D&I strategies and initiatives in the 
respective countries, provide support and 
share best practices. In the US, Jackson has 
introduced a D&I Advisory Council to 
support senior leadership by helping guide, 
implement and oversee D&I strategies and 
initiatives, providing updates on progress 
and communicating D&I efforts and 
commitment internally and externally. 

Across our businesses, our commitment 
to all employees regarding D&I includes 
making reasonable adjustments to those 
with special requirements and is supported 
by initiatives such as reviews of pay, 
performance management consistency, 
providing training to staff, engaging with 
recruitment firms and awareness 
campaigns to diversify the pool of potential 
candidates. In 2018, building on the 
unconscious bias leadership workshops for 
senior managers and executives delivered 
in 2017, we aimed to reach all employees via 
the Group-wide roll-out of unconscious 
bias e-learning. Completion rates exceeded 
90 per cent throughout and positive 
feedback was received from participants. 
We again sponsored Dive In, the D&I 
festival for insurance and the financial 
services sector, which took place in 27 
countries and 53 cities in the Americas, 
Asia, Africa, the Middle East and Europe. 
In 2018 we published two Group-wide D&I 
newsletters for all employees on the themes 
of mentoring and sponsorship and cultural 
inclusion. The cultural inclusion newsletter 
highlighted how our African businesses 
reflect the cultural diversity of the countries 
in which we operate through engaging with 
clients in their native languages to improve 
understanding of our products, helping us 
to provide a better service.

We are committed to improving the 
diversity balance of our organisation. For 
example, Prudential Corporation Asia 

completed a review of recruitment 
processes resulting in a clear commitment 
to equal opportunities being incorporated 
in all job adverts internally and externally 
across Asia. Additionally, Prudential 
Corporation Asia has committed to 
increasing the focus on blind CV 
assessment and gender balanced 
short-lists. Our Group operations have 
reported a measurable improvement in the 
balance of gender, ethnicity, international 
experience and sector background 
experience in hires. The Group offers 
tailored 1:1 maternity coaching for female 
staff. This development initiative helps 
mothers to prepare for maternity leave, 
offers support while they are out of the 
office, and aids and facilitates a successful 
return to the workplace. Externally, 
M&GPrudential achieved recognition from 
D&I-related awards and rankings. Several 
individuals were winners or shortlisted for 
awards, for example the EMpower100 
Ethnic Minority Executives List, the Black 
Business Awards, Women in Investment 
Awards and Top 50 Leading Lights, 
Kindness and Leadership Awards. M&G 
Investments was ranked in the top 50 of 
the UK’s Social Mobility Employers Index. 

In addition to the established affinity 
networks – Prudential Women’s Network, 
Pride (LGBT), CAN (cultural awareness) 
and Mind Matters (mental health) – we 
launched Enable (the Group-wide network 
for employees with physical and mental 
disabilities, allies, carers and champions) 
and PruPride – the first LGBT and allies 
network in Asia. We were part of the first 
cohort of companies to sign the HM 
Treasury Women in Finance Charter in 
2016. In 2018, we achieved our 
commitment to have 27 per cent of women 
in senior management, a year ahead of the 
target date of the end of 2019. We continue 
to work towards the target of 30 per cent 
women in senior management by the end 
of 2021. See below for the gender 
breakdown of our workforce for 2018.

Talent development 
Development of our people is key to 
our strategic objectives. Group Human 
Resources focuses on senior leadership 
through an annual talent review process. 
We continue to develop leaders and critical 
specialists for senior roles through 
succession planning. We segment our 
talent to identify short, medium and 
long-term successors. Development of 
our senior executive leaders is a bespoke 
exercise that we base on their 
requirements. 

78  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Corporate responsibility review continuedGender diversity: senior management

71%

75%

Male

Female

2018

2018

29%

2017

2017

25%

83%

2012

2012

17%

Gender diversity: all employees

Headcount

Total

Male

Female Undisclosed2 Unspecified3

Chairman & Independent 
Non-executive Directors

Executive Directors

Group Executive Committee (GEC)
Includes Executive directors

Senior managers

Excludes the Chairman, 
all directors and GEC   
members

Whole company1
Full time equivalent

Includes the Chairman, 
all directors, GEC members 
and senior managers

10

6

11

8

6

11

2

0

0

79

56

23

–

–

–

–

–

–

–

–

23,792 11,354

12,375

33.0

30.5

Notes
1  Excludes Prudential Corporation Asia joint venture.
2 

In many of our businesses, we provide our employees with the option to not disclose their gender.  
For these employees, gender is recorded as ‘undisclosed’.

3  No specification or information is captured on gender for an immaterial number of our employees.  

These employees are recorded as ‘unspecified’. 

We offer a range of programmes that 
enable our people to grow and develop. 
Most programmes are managed by our 
business units. In 2018, 113 senior 
high-potential individuals participated 
in our established and well respected 
Group-wide leadership development 
programmes ‘Impact’ and ‘Agility’ and 
the ‘Next Generation’ emerging talent 
programme. These programmes were 
developed in partnership with world-
leading academic institutions and 
co-delivered with business school thought 
leaders. Across our businesses there are 
many more examples of our continuing 
commitment to talent development. For 
example, in 2018 Prudential Corporation 
Asia built on its strategic workforce 
planning initiative to develop and upgrade 
capabilities and reshape some critical roles 
to ensure continued success. Prudential 
Corporation Asia has implemented a senior 
leadership behaviours framework, taking 
a significant step towards creating a 
purpose-led culture to help all employees 
embrace the transformation of their 
business.

Jackson offers customised onsite 
programmes, as well as access to an 
online university, to meet the personal 
and professional development needs of 
employees with all levels of experience. 
Development programmes have been 
aligned to known enterprise-wide skills 
gaps to further develop critical capabilities 
for the future. 

The Group continues to provide innovative 
programmes designed in partnership with 
top academic institutions and industry 
experts, focused on early career 
development, leadership development and 
opportunities, to develop a strategic and 
innovation mindset through varied career 
experiences and projects. In 2018 the 
Enhance programme incorporated several 
new themes, notably collaboration, 
including virtual and a new course 
‘Experiments at Work’, which encourages 
expansive thinking in finding fresh 
perspectives for repetitive challenges and 
applying creative behaviours in everyday 
situations. 

M&GPrudential supports talent 
development through a range of 
programmes to increase personal and 
organisational capability, alongside 
bespoke development support for 
individuals in key roles, including 
leadership roles and critical specialists 
such as fund managers, technologists 
and actuaries. 

Employee engagement
We want to foster an environment in which 
employees feel empowered and that they 
are making an active contribution to the 
organisation and the communities we 
serve. We drive employee engagement 
through a number of initiatives, including 
colleague appreciation programmes, 
wellbeing programmes, networking 
opportunities with peers and senior 
leaders across functions and employee 
focus groups. Each of our businesses 
manages its own activities in this area, 
including employee engagement surveys, 
regular employee open forums with senior 
management and team away days to 
discuss business performance. Our 
businesses, including GHO, have 
processes and, where appropriate, a policy 
in place for engaging with employees. For 
any significant issues that are likely to 
impact either positively or negatively on 
our reputation as an employer – at both 
business and Group level immediate 
reporting to Group HR is required. 

Employee engagement in the context 
of the demerger
We understand that during times of change 
within organisations, colleagues can require 
extra support and engagement. Since we 
announced in March 2018 our intention to 
demerge M&GPrudential from the Group, 
we have embarked on a programme of 
engagement to ensure that colleagues 
are fully briefed on progress towards the 
demerger and the expected shape of the 
organisation afterwards. This has involved 
town hall meetings with senior 
management, smaller question-and-answer 
sessions with leadership, regular updates 
from senior management on progress, line 
managers playing a key role in demerger-
related communications and encouraging 
colleagues to submit questions and 
concerns, with a commitment to respond as 
soon as practicable. The frequency of these 
two-way communications is increasing 
during 2019, as we move closer to the 
demerger. 

www.prudential.co.uk 

Annual Report 2018  Prudential plc  79

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
We appreciate that managing and 
supporting our people through such a 
period of change is vital in ensuring that 
they remain engaged with the business, 
and we also recognise the value of the 
culture that we have built up in the business 
and are taking steps to ensure that culture 
is protected during the process of the 
demerger. Throughout our 
communications we have been stressing 
the importance of partnership, stewardship 
and ownership, key elements of our 
culture, and we are doing everything we 
can to ensure that our colleagues are aware 
that they have a stake in the future success 
of the demerged businesses.

Data protection and cyber security
For all businesses, the theft of large 
quantities of personal data has become 
increasingly common, at significant cost to 
consumers and businesses. For us, as for 
many other businesses, the impact of such 
events has the potential to be more severe 
in the future as our business changes and 
becomes increasingly digital. These types 
of incidents also have the potential to 
significantly impact on the continuity of our 
business, our customer relationships and 
our brand reputation, as well as to diminish 
customers’ trust in engaging digitally with 
us and all businesses. The knock-on effect 
of this could be that many of the social 
benefits of new technology, such as 
enabling financial inclusion and greater 
access to primary healthcare, may not be 
realised. In this context, cyber risk remains 
a prominent concern and focus area for 
ourselves, regulators and businesses 
globally. 

Our cyber strategy was rolled out during 
2018, providing increased insight into our 
Group-wide information security 
performance. The strategy is designed to 
deliver against three objectives: to protect 
the business, comply with applicable laws 
and regulations, and support the growth 
of the business. A number of work streams 
underpin the delivery of the strategy, 
covering risk prevention, the Group-wide 
baseline of security controls and capability, 
and promoting resilience. This supports 
the business to prioritise and make 
informed, risk-based decisions. These 
benefits will continue to be delivered 
throughout 2019, as the strategy matures 
under the new Group Chief Information 
Security Officer.

A key element to managing cyber risk and 
strategies is to have good information, 
which our executives and other 
stakeholders across the business use to 
make good decisions. During the course 

of 2018, 18 reports on topics such as the 
current performance of cyber security 
capabilities across the Group and the 
lessons learned from industry events have 
been provided to various executive 
committees including the Group Executive 
Committee and the Group Risk Committee. 

Using a newly developed set of Group-
wide cyber key performance indicators 
(KPIs) that map to international standards 
such as National Institute of Standards and 
Technology (NIST), senior executives are 
provided with a monthly update from 
Group-wide Information Security 
regarding the Group’s cyber performance 
in key areas of cyber risk management. Our 
Group-wide cyber KPIs track a broad range 
of security domains on a monthly basis, 
including infrastructure oversight, asset 
management, incident response, 
awareness and compliance. An annual 
in-depth, evidence-based analysis of our 
Group-wide cyber capabilities, aligning to 
international standards was also 
completed. This information is brought 
together and further augmented by regular 
threat update papers and a benchmarking 
of ourselves against our peers across the 
globe to facilitate timely decision-making 
by senior business leaders across the 
Group. The analysis we conduct and the 
KPIs we gather are kept under constant 
review to ensure that they remain aligned 
to the business and that they continue to 
facilitate business decision-making and 
thus reduce cyber risk. Throughout the 
year, Board members, including non-
executives, have received one-to-one 
training on cyber threats, including privacy, 
by a senior manager of the Group-wide 
Information Security team. 

The Group-wide cyber assurance 
programme, which is based on standards 
like the NIST Cyber Security Framework, 
became operational in 2018. It has 
provided valuable insights regarding our 
capabilities and performance in the way we 
manage cyber risk across the business. The 
information and analysis provided by the 
Group-wide Oversight and Assurance 
team has been used in a number of ways to 
inform our cyber security-related choices. 
For example, it is used to provide senior 
executives with assurance that our cyber 
risk is being appropriately managed, while 
business unit leaders have used the insight 
to make better-informed and targeted 
investment decisions. 

The programme continues to evolve to 
ensure that the way we manage cyber risk 
remains effective and includes all three 
elements of cyber risk management – 

people, processes and technology. 
This is vital as changes to our business, 
the technologies we use and our operating 
environment continue to gather pace. For 
example, throughout 2018, we continually 
reviewed and made adjustments where 
necessary to our KPIs. This is to ensure that 
they provide appropriate oversight and 
cover areas of cyber risk that may have 
been introduced as a consequence of new 
technologies. Similarly, we continue to 
identify, adjust and review the cyber 
capabilities we need. The Group-wide 
policies and standards for information and 
cyber security, which were refreshed in 2018 
to reflect the rapid advance in cyber threats, 
have been introduced and will be reviewed 
annually and adjusted where necessary to 
reflect a changing operational environment. 

The Group has an established Cyber 
Threat Intelligence team that assists our 
businesses with understanding the cyber 
threats we face and provides guidance on 
how to protect and mitigate against these 
threats. We believe that knowledge sharing 
across our businesses is key to a mature 
intelligence function and we use a variety 
of mechanisms, including a Group-wide 
threat intelligence-sharing platform and 
weekly telephone conferences with 
representatives of business security teams, 
to ensure timely visibility and dissemination 
of intelligence to proactively defend the 
business. In the last year, we have further 
enhanced our collaboration tools and 
launched a weekly threat bulletin to 
provide situational awareness to a wider 
audience in information security.

Looking ahead to 2019 and recognising 
that the threat landscape will continue 
to evolve, we will continue to evolve and 
strengthen our cyber defences and 
management of cyber risk. To maximise 
effectiveness and efficiencies we are 
looking to establish global cyber centres 
of excellence. We will be exploring new 
machine learning and augmented 
intelligence technologies to identify if they 
can be used Group-wide to enhance and/
or improve our understanding and 
management of cyber risk.

Communities
We take an active approach to managing 
ESG-related risks and tackling 
environmental and social challenges. 
Our strong contribution, harnessing the 
commitment of our people, continues to 
improve lives and build communities, 
wherever we work. 

Our community investment strategy is 
closely aligned with our business purpose 

80  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Corporate responsibility review continuedCha-Ching financial 
literacy programme 
Prudential colleagues collaborated 
with Junior Achievement Kenya to 
provide financial literacy skills to children 
aged seven to 11 years using Cha-Ching 
education materials.

Volunteers acted as student mentors and 
shared their experiences of dealing with 
money, using the Cha-Ching concepts of 
Earn, Save, Spend and Donate. The 
programme culminated in a graduation 
ceremony, which provided a platform 
for pupils from different schools to come 
together and test their knowledge 
through a series of fun and engaging 
financial literacy games and challenges.

and with our stakeholders’ concerns and 
interests, focused on four principal themes:

 — Social inclusion;
 — Education and life skills; 
 — Disaster preparedness; and
 — Employee engagement.

We establish long-term relationships with 
our charity partners to ensure that the 
projects we support are sustainable, and 
we work closely with them to ensure that 
our programmes continuously improve. 

Education and life skills 
Cha-Ching – the first global financial 
education programme 
Developed by Prudential to address 
financial illiteracy, Cha-Ching is a global 
financial responsibility and education 
platform. Now in its eighth year, the 
programme is aimed at primary school-age 
children and has expanded from its origins 
in Asia to each of the four continents where 
the Group does business. In all the markets 
where it has been launched it has been 
very positively received, with strong 
feedback from parents, teachers, children 
and political stakeholders.  In Asia, the 
programme reaches over 34 million 
households a day through a multi-
distribution platform including Cartoon 
Network Asia, and through its own 
standardised curriculum and school 
contact programme, has reached more 
than 400,000 children so far. The 
curriculum developed in partnership with 
Junior Achievement has continued to be 
well received during 2018 and rolled out 
to a further 180,000 students in Indonesia, 

the Philippines, Malaysia and Thailand. 

In the US, the Jackson Charitable 
Foundation has brought Cha-Ching to 
more than 2.7 million elementary school 
students since 2017 through partnerships 
with Junior Achievement USA and 
Discovery Education. The Cha-Ching 
videos and lessons have been integrated 
into Junior Achievement’s third grade 
classroom programme. Each year, schools 
across the country have the chance to win 
US$10,000 to increase financial education 
at their school and US$1,000 to donate to 
a charity of their choice through the 
Cha-Ching Money Smart Kids Pledge 
Challenge in the US.

In the UK, working with Young Enterprise, 
we have developed an online educational 
resource for primary school students in 
England and Wales that has enabled the 
Cha-Ching programme to be brought into 
the classroom. The Quality Marked 
teaching resource is linked to the Personal 
Finance Education Group’s Financial 
Education Framework and has guidance 
for teachers on how most effectively to 
integrate activities into their teaching, as 
well as activities for home-learning. Since 
launch in late 2016, the resource has been 
downloaded 28,478 times in 1,179 schools 
across the UK. 

In other markets, the online educational 
resource has also been utilised to support 
the roll-out of the Cha-Ching programme 
across our African markets as part of a 
financial literacy campaign, delivered 
jointly by Junior Achievement Africa and 
Prudential Africa employees. Cha-Ching 

was launched in Poland in 2015 and the 
first 10 films were translated into Polish 
and aired on several children’s television 
channels. A website with materials for 
children and teachers was created to 
share in local schools.

First Read – investing in early 
childhood development
Prudence Foundation has funded and 
supported the First Read programme since 
2013, partnering with Save the Children to 
focus on investing in early childhood care 
and development in Cambodia and the 
Philippines. First Read helps parents to 
develop their children’s numeracy and 
literacy skills by providing books in the 
local language or dialect, and encouraging 
them to read, sing and count together. 
It also helps parents understand the 
importance of healthy and nutritious food 
for children’s development. Since 2013, 
more than 300,000 children aged up to six 
and their parents have benefited through 
this home-based early childhood 
development programme, while over 
700,000 people have also benefited 
indirectly through shared knowledge 
and resources. 

A new three-year partnership formed 
with the China Development Research 
Foundation will comprise two programmes, 
focusing on rural education and child 
health; and on nutrition improvement. 
Both programmes are aligned with the 
strategic development focus of the Chinese 
national government and will be delivered 
in rural China.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  81

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationEmployee 
volunteering 
Jackson’s charitable efforts are focused 
on strengthening families and 
increasing economic opportunities in 
the communities we call home. Our 
employees work together for a common 
cause, which helps them build stronger 
bonds and valuable skills. 

Jackson employees volunteer with 
Chicago Youth Programmes throughout 
the year, mentoring students from 
under-resourced neighbourhoods, 
serving as important role models and 
creating a safe space for students to 
grow, learn and have fun. 

Jackson Charitable Foundation teams 
up with Ramsey Education 
In 2018, in addition to Cha-Ching, Jackson 
Charitable Foundation sponsored Ramsey 
Education’s Foundations in Personal 
Finance curriculum in 250 high schools 
across the country. The Foundation, 
which has a mission to advance financial 
knowledge on a national scale, has teamed 
up with Ramsey Education to ensure that 
more than 20,000 high school students 
have access to this critical, financial 
education programme that teaches 
valuable skills to prepare them for a life of 
financial freedom. More than three million 
students have benefited from Foundations 
in Personal Finance in middle schools, 
high schools and universities nationwide. 
Foundations in Personal Finance can 
be used as a primary resource to fulfil 
requirements in mathematics, economics, 
family consumer science, business 
mathematics and personal finance. 
Educators who use this programme see 
their students build confidence, security 
and hope. They share stories of students 
going to college debt-free, paying cash for 
their first car, or even helping their parents 
learn about the importance of an 
emergency fund. 

Secondary school scholarships across 
Africa
In our markets in Africa we have committed 
to provide support for academically able 
but financially disadvantaged high school 
students, and to help build capacity for 
training in actuarial sciences at local 
universities. Prudential has worked with 
several charities operating in Ghana, 
Kenya, Uganda and Zambia to deliver the 
Prudential Scholarship Programme with 
the aim of improving quality and access to 
education for all, and ensuring that 
everyone marginalised by society receives 
education, skills and support towards 
employability. The Prudential Scholarship 
Programme has supported more than 
7,000 academically able but financially 
disadvantaged high school students to 
complete their secondary education over 
either four or five years of high school. 
This has included financial bursaries to 
cover the cost of school fees and boarding 
fees where necessary, uniforms and 
books, as well as a programme to upgrade 
conditions to increase attendance at three 
schools in Uganda.

Nashville associates further financial 
education with Junior Achievement 
Career Exploration Centre
Jackson and its employees donated more 
than US$150,000 to sponsor the Jackson 
Career Exploration Center at the brand-
new Junior Achievement Finance Park in 
Middle Tennessee. The interactive 
personal finance facility will reach older 
students with a hands-on experiential 
budgeting simulation facility where 
students convene for 13 teacher-led 
lessons. The hands-on experience helps 
students build a foundation to make smart 
financial decisions related to income, 
expenses, savings and understanding 
credit.

Supporting young people with 
employability and financial skills 
M&GPrudential is a partner member 
of the KickStart Money primary financial 
education programme. The programme 
aims to reach 20,000 primary school 
children and focuses on saving, budgeting, 
careers, borrowing and consumer and 
public finance. 

Through three secondary school 
partnerships in Paddington, Reading and 
Stirling, M&GPrudential has also been 
directly involved in building the knowledge 
and skills of young people. These 
partnerships have supported over 
4,100 young people since 2013, with 
370 employees giving their time and 
sharing their knowledge and skills.

82  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Corporate responsibility review continuedVolunteering to support communities 
in need
During 2018, Prudence Foundation formed 
a partnership with Habitat for Humanity 
to implement a regional volunteering 
programme that supports communities 
in need, complementing the volunteer 
support we provide when appropriate 
during disaster recovery. In April 2018, 
over 70 volunteers from across the region 
spent one week in Yogyakarta, Indonesia, 
helping to build homes for those in need 
and an early childhood development 
centre. In November 2018, the Foundation 
led another group of more than 80 regional 
volunteers to Siem Reap in Cambodia to 
build houses for families desperate for new 
homes and support the refurbishment 
of a primary school. During 2018 the 
Foundation provided support to help 
with relief and recovery efforts in Taiwan 
(following the Hualien earthquake) and 
Laos (following the flooding). In 2019, 
we will also be supporting longer-term 
recovery in Lombok and Sulawesi, 
Indonesia which were both severely 
affected by natural disasters in 2018.

Disaster readiness and relief
Helping to make Asia more prepared 
and safer
Safe Steps is a first-of-its-kind, in terms 
of reach and breadth of partnerships, 
pan-Asian public service initiative to 
enhance awareness through the 
dissemination of educational survival tips 
for natural disasters, road safety and first 
aid. The programme was created and 
developed by Prudence Foundation in 
partnership with National Geographic and 
the International Federation of Red Cross 
and Red Crescent Societies. It is a 
multi-platform programme including on-air 
video messages and informative website 
and educational collateral that can be 
shared among communities. At its core, 
Safe Steps utilises one-minute videos to 
provide simple to understand messages on 
how to be prepared and stay safe in three 
areas that cause unnecessary loss of life: 
natural disasters (launched 2014), road 
safety (2016) and first aid (2017). 

The programme continues to reach an 
estimated 250 million people every day 
across Asia, through partnerships with 
government, humanitarian and private 
sector organisations. In 2018, new 
partnerships were formed in Cambodia, 
Hong Kong, the Philippines, Singapore 
and Vietnam. For example, Prudence 
Foundation and Prudential Singapore 
embarked on a new partnership with the 
Singapore Red Cross Society, focusing 
on a mass community first aid training 
programme aimed at the younger 
demographic. 

Safe Schools programme
Asia Pacific is the world’s most disaster-
prone region, and the Prudence 
Foundation continues to focus on disaster 
preparedness, relief and recovery in our 
Asia markets. Prudence Foundation works 
with the humanitarian, government and 
private sector to help communities better 
prepare for such disasters before they 
strike, as well as providing support at times 
of emergency response and recovery. 

During 2018, Prudence Foundation 
continued to support the Safe Schools 
programme, partnering with Plan 
International and Save the Children in 
Cambodia, Indonesia, the Philippines, 
Thailand and Vietnam. The programme 
focuses on capacity-building for students, 
teachers and local community members 
on disaster preparedness. Since 2013, 
more than 85,000 students and 40,000 
adults have participated. 

In 2018, the Foundation formed a new 
partnership with Save the Children and 
the Philippines’ Department of Education 
to implement a nationwide focused 
programme. The three-year programme 
will aim to develop a disaster risk reduction 
management information system, together 
with training and capacity building of 
teachers and local government officials. 
This innovative new approach to Safe 
Schools aims to ensure that every school in 
the Philippines will be able to benefit from 
the Safe Schools programme, providing the 
Department of Education with the 
information to help allocate its resources 
and expertise to support the ongoing 
implementation of the global and ASEAN 
Comprehensive Safe Schools framework.

Safe Steps
Safe Steps is a pan-Asian public service 
initiative to enhance awareness through 
the dissemination of educational 
survival tips for natural disasters, road 
safety and first aid. The programme was 
created and developed by Prudence 
Foundation in partnership with National 
Geographic and the International 
Federation of Red Cross and Red 
Crescent Societies. Prudence 
Foundation and Prudential Singapore 
embarked on a new partnership with 
the Singapore Red Cross Society in 
2018, with a mass community first aid 
training programme aimed at younger 
people.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  83

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationPruGOals 
As part of our nationwide commitment 
to social inclusion in the UK, Prudential 
has developed the PruGOals programme 
in partnership with our four charity 
partners: Teach First, Transformation 
Trust, Greenhouse Sports and the Dame 
Kelly Holmes Trust. 

PruGOals aims to empower young 
people to achieve their goals, focusing 
on building confidence, raising 
aspirations and increasing self-esteem. 
The core programme takes the riders on 
a journey of commitment, endurance, 
training and fitness, and culminates in 
taking on the Prudential RideLondon-
Surrey 46.

Working with purpose
In partnership with RVS we launched our 
‘Bring People Together’ campaign, which 
seeks to encourage and empower more 
people to volunteer, particularly those 
aged 50 to 65. Specifically its aim is to 
inspire them to start their own activities or 
clubs for older people with the backing of 
RVS. From social activities and hobby 
classes to running a lunch club or providing 
companionship to older people in their 
homes, together we want to harness 
the get-up-and-go of pre-retirees by 
encouraging them to put their talents 
and life experience to valuable use by 
becoming volunteer co-ordinators. The 
programme aims to support the creation of 
150 new groups and recruit 500 volunteer 
co-ordinators to lead them.

Emergency fund relief
Prudential has been a Group-level 
supporter of Save the Children since 2010 
and is one of the Children’s Emergency 
Fund’s major supporters. This allows us to 
act swiftly when disasters occur in any of 
our markets and provides an instant, 
effective fundraising mechanism for 
employees when needed. In 2018 Save 
the Children’s emergency fund was used 
93 times across 35 countries, and helped 
to reach over 2.1 million people affected 
by emergencies with life-saving support. 

Social inclusion
Commitment to social inclusion in the 
UK through Prudential RideLondon
Prudential RideLondon has established 
itself as a major mass-participation and 
charity fundraising event in the UK, and 
in the past six years, has raised more than 
£66 million for charity. In 2018 it raised 
more than £13 million for charity to set 
a European record for a cycling event, 
beating the previous year’s record of 
£12.75 million. There was a sharp rise in the 
number of participants riding for charity – 
55 per cent, up from 44 per cent in 2017. 
More than 900 charities have benefited. 

Prudential has sponsored the event since 
inception in 2013 and our own community 
engagement partnership, PruGOals, 
supported 420 16 to 18-year olds from 
41 schools across the UK to improve their 
self-esteem, aspiration and educational 
outcomes. The PruGOals programme 
helps young people to achieve their goals 
regardless of social or economic 
background by providing aspirational 
challenges, culminating in taking on the 
Prudential RideLondon-Surrey 46. The 
2018 post-event evaluation report from the 
charity Teach First reveals that students’ 
‘resilience’ and ‘determination’ rose by 
a third after completing the programme.

Enhancing later life
M&GPrudential’s partnership with Royal 
Voluntary Service (RVS) continues with 
First Time for Everything. This programme 
aims to tackle loneliness and social isolation 
by encouraging 2,700 older people across 
the UK to stay active, engaged and 
connected to their community in 2018. 
Prudential has also continued to fund the 
Later Life Links programme with Age UK, 
providing long-term companionship, 
advice and practical help to older people. 
Running in six UK communities, the 
programme supported over 4,900 older 
people in 2018 through telephone and 
face-to-face support. 

84  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Corporate responsibility review continuedCharitable donations
We calculate our community investment 
spend using the internationally recognised 
London Benchmarking Group (LBG) 
standard. This includes cash donations 
to registered charitable organisations, 
as well as a cash equivalent for in-kind 
contributions.

In 2018, the Group spent £27.3 million 
supporting community activities. The 
direct cash donations to charitable 
organisations amounted to £19.6 million, 
of which approximately £4.4 million came 
from our UK and Europe operations. The 
remaining £15.2 million was contributed to 
charitable organisations by Jackson and 
Prudential Corporation Asia.

The cash contribution to charitable 
organisations from our UK and Europe 
operations is broken down as follows: 
education £2,337,000; social, welfare 
and environment £1,995,000 and 
cultural £64,000.

The balance includes in-kind donations 
as set out on the Group website at  
www.prudential.co.uk/responsibility/
standards prepared in accordance with 
LBG guidelines. This included 11,710 
employees who dedicated 117,491 hours 
of volunteer service in their communities. 
Furthermore, £479,633 was donated 
across the Group by our employees 
through our payroll giving scheme.

Political donations 
It is the Group’s policy neither to make 
donations to political parties nor to incur 
political expenditure, within the meaning 
of those expressions as defined in the 
UK Political Parties, Elections and 
Referendums Act 2000. The Group did not 
make any such donations or incur any such 
expenditure in 2018.

Apprenticeships in the UK
Youth unemployment remains a growing 
problem in the UK and M&GPrudential 
continues to help to shape future job 
prospects for young people. 
M&GPrudential’s asset management and 
insurance businesses have run successful 
apprenticeship programmes for the last 
seven years, gaining recognition and 
awards for the success of the schemes. 
Over 300 apprentices have been through 
both programmes and over two-thirds of 
those who completed the programme 
secured ongoing employment with the 
business, while others chose to work 
elsewhere or moved on to higher 
education. In 2018, 15 Prudential UK 
apprentices joined the programmes, with 
an increased emphasis on recruitment from 
diverse backgrounds. All Prudential UK 
apprentices are on fixed-term contracts, 
with the exception of two graduate 
apprentices who are on permanent 
contracts. All M&G apprentices are offered 
permanent positions from the outset and 
UCAS points have been removed from 
graduate/internship applications to try and 
reach those from a low socio-economic 
background who may not have excelled at 
school but have done so at university. 
CVs have also been removed from the 
face-to-face interview stage, so that 
assessors are able to assess purely on 
potential, rather than being influenced by 
a candidate’s background or experience.

Support for disadvantaged 
communities
M&GPrudential also continues to support 
disadvantaged communities near our 
offices and during 2018 over 200 charities 
received support either by donation or 
employee volunteering. The range of areas 
which received support is extensive and 
includes projects that relate to education, 
arts and heritage, children and youth, the 
environment, medical research and social 
and welfare matters. M&GPrudential 
continues to support many aspects of 
education and provides several on-site 
educational days for students at our 
London headquarters. M&GPrudential 
continued its support of City Giving Week 
with an on-site event which each day 
showcased several charities that have 
received support and highlighted the 
services they provide. The Lord Mayor of 
the City of London attended M&G’s event 
as part of his initiative to promote the 
varied charitable activities undertaken 
by City businesses.

M&GPrudential continues to use its 
sponsorship of the RHS Chelsea Flower 
Show to support social issues through RHS 
outreach programmes including Greening 
Grey Britain, It’s Your Neighbourhood and 
the RHS Campaign for School Gardening 
across the UK.

Employee volunteering
Successful volunteering programme – 
Chairman’s Challenge
Many of our employees play an active role 
in their communities through volunteering, 
charitable donations and fundraising. In the 
UK and Europe, the US and Asia we offer 
our employees the opportunity to support 
charities through payroll giving. 

Chairman’s Challenge is our flagship 
international volunteering programme, 
bringing together people from across 
the Group to help in their communities. 
Colleagues from across the Group give 
their time and skills to support our global 
charity partners, including Plan 
International, Help Age International 
and Junior Achievement.

The programme continues to appeal to 
colleagues, with the number of volunteers 
signing up increasing year-on-year. Last 
year 9,054 colleagues from around the 
world took part, volunteering over 49,000 
hours to support 33 projects. 

Each volunteering project focuses on one 
or more of our CR priorities and allows us 
to support both large, well established 
charities and innovative, smaller-scale 
activities with volunteers as well as 
financial support. Prudential donates £150 
to our charity partners for every employee 
who registers for the programme. Charity 
partners use this money to seed-fund 
charitable projects for Prudential 
volunteers. Each year, employees across 
the Group are involved in the voting 
process to decide on the most innovative 
projects, which receive extra funding 
towards their charitable objectives.

Volunteering across the Group
As well as volunteering efforts on behalf 
of the Chairman’s Challenge, employees 
around the Group volunteered on a huge 
range of other charitable projects, from 
providing relief following disasters to 
mentoring schoolchildren, supporting the 
elderly and skills-sharing. We recognise 
that employee volunteering brings benefit 
not only to the charities but also to the 
development of our people, and we 
actively encourage colleagues to 
participate in our programmes.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  85

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationCode of Business Conduct
Consideration of environmental, social 
and community matters is integrated in our 
Code of Business Conduct. Our code is 
reviewed by the Board on an annual basis. 
Refer to page 72 for more information. 

Risk assessment
For more information on the risks facing 
our business, see the Group Chief Risk 
Officer’s report on page 52. Further 
information on how we manage our 
material ESG issues and associated risks 
are provided in the ‘Managing our material 
ESG issues’ section of the Corporate 
responsibility review on page 71.

Accountability and governance 
for corporate responsibility
The Board
The Board regularly reviews the Group’s 
corporate responsibility performance and 
scrutinises and approves the Group 
corporate responsibility report and 
strategy on an annual basis.

Local governance
We believe that corporate responsibility is 
best managed on the ground by our people 
running the businesses. In M&GPrudential 
and Jackson there are governance 
committees in place – with senior 
management representation – that agree 
strategy and spend. In Asia, the Prudence 
Foundation has been established as a 
unified charitable platform to align and 
maximise the impact of community efforts 
across the region. The Prudence 
Foundation is governed by a statutory 
Board of Directors, under which a Board 
of Trustees operates as a decision-making 
forum, directing the management of the 
programmes in collaboration with our local 
markets, and ensuring that we maximise 
the value of our spend to local 
communities. The Material Subsidiary 
Boards oversee the business unit corporate 
responsibility initiatives. All business units 
submit comprehensive Board reports 
to the Subsidiary Board and to the 
Prudential plc Board annually providing 
detailed information on major strategic 
initiatives. 

Strategic report approval by the  
Board of Directors
The Strategic report set out on pages 
9 to 86 is approved by the Board of 
Directors.

Signed on behalf of the 
Board of Directors

Mike Wells 
Group Chief Executive 
12 March 2019

86  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Corporate responsibility review continued03

Governance

Chairman’s introduction

Board of Directors

How we operate

Risk management and internal control

Committee reports

Nomination&GovernanceCommitteereport
AuditCommitteereport
RiskCommitteereport

Statutory and regulatory disclosures

Index to principal Directors’ report disclosures

Page

88

89

95

107

109
109
115
124

128

130

www.prudential.co.uk

AnnualReport2018 Prudential plc 87

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationChairman’s introduction

Robust and transparent governance 
supporting the delivery of our strategy

Dear Shareholder
Goodgovernanceencouragesdecisions
tobemadeinawaythatismostlikelyto
promotethesuccessoftheCompanyforthe
benefitofitsmembers,takingintoaccount
theviewsandinterestoftheGroup’swider
stakeholders.Weaimtoachievethisthrough
agovernanceframeworkthatsupports
decision-making,iscontinuouslyupdated
tomeettheGroup’sbusinessneeds,makes
roomforchallengeandencompassesa
prudentsystemofinternalcontrolsand
processesforidentifying,managingand
mitigatingkeyrisks.

Setoutbelowaresomeofthekeystrategic
andgovernanceitemstheBoardhas
consideredover2018.

Demerger
Followingtheannouncementin2017ofthe
combinationofourassetmanager,M&G,
andPrudentialUK&Europetoform
M&GPrudential,earlyin2018theBoard
announcedtheintentiontodemerge
M&GPrudentialfromtheremainderofthe
PrudentialGroup.DuringtheyeartheBoard
hasthereforebeenfocusedontheexecution
ofthatdecision.

Inpreparationforthismajortransaction,the
Boardlookedatitswaysofworkingatthe
endof2017throughourannualeffectiveness
review.Thefeedbackfromthatreviewwas
usedtoensurethattherightenvironmentfor
criticaldecision-makingcontinuedtobein
place,andthishasprovedveryhelpfuland
effectivegroundworkastheBoardwas
askedtoconsideranumberofdemerger-
relateditemsthroughtheyear.

Inrelationtothegovernanceofboththe
PrudentialandtheM&GPrudentialGroups,
workhasbeenundertakentohelpensure
asmoothtransitionandensurethatboth
Groupshaveboardsproperlycomposedto
meettheirfuturestrategicneeds.Most
importantlythishasincludedestablishing
aseparateM&GPrudentialboardandthe
appointmentofthefirstindependent
non-executivedirector,MikeEvans,
aschairmanofthatboard.

Furtherinformationaboutthedemerger
issetoutintheStrategicreport.

Culture and values
TheBoardspenttimein2018focusingon
Prudential’sculture,recognisingthatitis
animportantcontributortotheGroup’s
successandsustainablegrowthandthe
Boardmadefurtherprogressonconsidering
howourGroup’scultureisarticulated,
communicated,rewardedandrecognised.

Inlightoftheupcomingdemerger,the
Group’sculturehastakenonextra
significanceaswenavigatethroughaperiod

ofchange.Itisoneofourobjectivestoensure
thattheGroupcontinuestobeguidedbyits
valuesandbehavioursanddemonstrates
ongoingcommitmenttoourstakeholders
andtoinnovation,performanceand
excellenceinexecution.

TheBoardapprovedchangestoitsterms
ofreferencein2018tomakeexplicit
referencetoitsroleinestablishingthe
Group’spurpose,valuesandstrategy.

Looking after our stakeholders 
and wider community initiatives
AtPrudential,werecognisethatour
stakeholdersarekeytoourlong-termsuccess.
Weseektoengageproactivelywiththem,to
understandtheirviewsandtotakethese
viewsintoaccountwhenmakingdecisions.

TheBoardiscognisantoftheemphasisthat
thenewCorporateGovernanceCodeputs
onstakeholdersmorebroadlythan
shareholders.TheBoardconsideredthis
intwoseparatemeetingsduringtheyear
andisdevelopingmechanismstoensure
stakeholderviews,andinparticularthe
employeevoice,maketheirwaytoBoard
levelinaneffectiveway.

Iremainimmenselyproudofourinternational
volunteeringprogramme,theChairman’s
Challenge,whichcontinuestogrowwith
over9,000colleagueshavinggiven49,000
hourstosupportingthecommunityin2018.

Youcanreadmoreaboutourcorporate
socialresponsibilityactionsinthecorporate
responsibilityreviewonpages70to86
andinour2018ESGreportwhichwillbe
publishedonourwebsiteinMay2019.

Succession planning and Board 
composition changes 
IthasbeenaprivilegetoserveontheBoard
ofPrudentialplcsinceOctober2010andto
haveservedasChairmansinceJuly2012.

IandmyfellowmembersoftheNomination
&GovernanceCommitteeagreethatitis
importantthatleadershipoftheBoardis
refreshedappropriatelyandthatsuccession
planningformyroleasChairmantakesplace
inanopenandtransparentway.

OurSeniorIndependentDirector,
MrRemnant,hasthereforebeenconsulting
withmajorshareholdersonmytenure
extendingtoMay2021,subjecttore-
electioneachyear.Wearemindfulofthe
provisionsoftheCorporateGovernance
Codewhichstatethatachairshouldnot
remaininpostbeyondnineyearsfrom
thedateoffirstappointmenttotheboard,
whichinmycasewouldbeOctober2019.
However,giventheGroup’splanned
demergeroftheM&GPrudentialbusiness,
andinlightoftheshareholdersupportwe
havereceivedtheBoardhasconsidered

andconfirmedthatitbelievesittobein
shareholders’bestinterestsformeto
continuetoserveintheChairroleinorderto
overseetheBoardduringthistimeofchange
andensurethatthePrudentialGroupis
stronglyestablishedinitspost-demerger
state.Iamfullycommittedtothischallenge.

Furtherdetailsoftheagreedtimeframefor
mydepartureandplansforidentifyingand
appointingasuccessoraresetoutinareport
fromMrRemnant,aspartoftheNomination
&GovernanceCommitteereporton
page111.TheCommittee’sreportincludes
adescriptionoftheGroup’sapproachto
successionplanningmorewidely.

LordTurnerhasannouncedthathewillretire
fromtheBoardatthe2019AnnualGeneral
Meeting.Iwanttothankhimforhis
significantcontributiontotheBoardoverthe
lastthreeandahalfyears,asaNon-executive
DirectorandmemberoftheRiskCommittee.

WehavealsolookedatourBoard
compositionaspartofourprogresstowards
demerger.AsChiefExecutiveof
M&GPrudential,MrFoleywillnaturallystand
downfromtheBoardaspartofthedemerger
transition.Havingtakenintoaccountthe
changedshapeofthePrudentialGroup
post-demergerandthereducednumber
ofbusinessunits,theBoardhastakena
decisionthattherolesofChiefExecutive
PrudentialCorporationAsiaandChief
ExecutiveOfficerofJacksonHoldingsLLC
willnolongerbeExecutiveDirectorroleson
theBoard,althoughwillcontinuetoserve
ontheGroupExecutiveCommittee.As
announcedtothemarketon28February
2019alloftheseBoardchangeswilltake
effectfromtheconclusionofour2019
AnnualGeneralMeeting.Mythanksgoto
MrFoley,MrNicandrouandMrFalconfor
theirservice.

IwouldalsoliketothankMsRichardsand
MrStowe,asExecutiveDirectorshaving
steppeddownduring2018,fortheirvaluable
contributionstotheBoardandtotheGroup
duringtheyear.

Ihopethatthisreportandthereportsofmy
fellowCommitteeChairswilldemonstrateto
youtheworkwehaveundertakenoverthe
courseoftheyearaswellasthetangibleand
positiveimpactthishashadonourbusiness.

Paul Manduca 
Chairman

88 Prudential plc AnnualReport2018

www.prudential.co.uk

Board of Directors

Chairman

Key to Committee membership

 Chair
 Audit

Chair
Audit
N&G  Nomination&Governance
Rem  Remuneration
Risk

 Risk

Relevant skills and experience
Paulwillcontinuetodrawonhisextensive
experienceinleadershiprolesandhisknowledge
oftheGroup’scorebusinesses,international
marketsandindustrysectors,andhistechnical
knowledge,toprovideeffectiveleadership
duringaperiodofchangefortheGroup.

Paulhasheldanumberofseniorleadership
roles.Notableappointmentsincludeserving
aschairmanoftheAssociationofInvestment
Companies(1991to1993),actingasfounding
CEOofThreadneedleAssetManagement
Limited(1994to1999),globalCEOofRothschild
AssetManagement(1999to2002),directorships
ofEagleStarandAlliedDunbar,holdingthe
officesofEuropeanCEOofDeutscheAsset
Management(2002to2005),chairmanof
BridgewellGroupplcandadirectorofHenderson
SmallerCompaniesInvestmentTrustplc.

Otherpreviousappointmentsincludethe
chairmanshipofAonUKLimitedandJPM
EuropeanSmallerCompaniesInvestment
TrustPlc.FromSeptember2005untilMarch
2011,Paulwasanon-executivedirectorof

WmMorrisonSupermarketsPlc,includingas
seniorindependentdirector,auditcommittee
chairmanandremunerationcommittee
chairman.Hewasanon-executivedirectorand
auditcommitteechairmanofKazMunaiGas
Exploration&Productionuntiltheendof
September2012andchairmanofHenderson
DiversifiedIncomeLimiteduntilJuly2017.

PaulinitiallyjoinedtheBoardinOctober2010as
theSeniorIndependentDirectorandmemberof
theAuditandRemunerationCommittees,roles
hehelduntilhisappointmentasChairmanin
July2012.OnbecomingChairman,Paulwas
alsoappointedChairoftheNomination&
GovernanceCommittee,havingbeenamember
oftheCommitteesinceJanuary2011.

Other appointments 
— RateSetter(RetailMoneyMarketLimited)

(chairman)

— TempletonEmergingMarketsInvestment

Trust(TEMIT)(chairman)

— SecuritiesInstitute
— TheCityUKAdvisoryCouncil(chairman)

Relevant skills and experience
Mikecontinuestodeveloptheoperational
managementoftheGrouponbehalfofthe
Board,implementingBoarddecisionsand
leadingtheExecutiveDirectorsandsenior
executivesinthemanagementofallaspects
oftheday-to-daybusinessoftheGroup.

Mikehasmorethanthreedecades’experience
ininsuranceandretirementservices,having
startedhiscareerattheUSbrokeragehouse
DeanWitter,beforegoingontobecome
amanagingdirectoratSmithBarneyShearson.

MikejoinedthePrudentialGroupin1995
andbecameChiefOperatingOfficerand
Vice-ChairmanofJacksonin2003.In2011,he
wasappointedPresidentandChiefExecutive
OfficerofJackson,andjoinedtheBoard
ofPrudential.

DuringhisleadershipofJackson,Mikewas
responsibleforthedevelopmentofJackson’s
market-leadingrangeofretirementsolutions.
HewasalsopartoftheJacksonteamsthat
purchasedandsuccessfullyintegratedasavings
instituteandtwolifecompanies.

MikejoinedtheBoardin2011andwas
appointedGroupChiefExecutiveinJune2015.

Other appointments 
— InternationalAdvisoryPanelofthe
MonetaryAuthorityofSingapore
— SanDiegoUniversityAdvisoryBoard

Executive Directors
MrTurnerjoinedtheBoardasanExecutive
DirectorandGroupChiefRiskOfficerwith
effectfrom1March2018.

MsRichardssteppeddownasChiefExecutive
ofM&GandasExecutiveDirectorofthe
Companywitheffectfrom10August2018.

MrStowesteppeddownasChairmanand
ChiefExecutiveOfficerofPrudential’s
NorthAmericanBusinessUnitandasan
ExecutiveDirectoroftheCompanywith
effectfrom31December2018.Hewas
succeededbyMichaelFalconwhojoined
theBoardfrom7January2019andholds

thetitleofChiefExecutiveOfficer
ofJacksonHoldingsLLC.

MrFalconwillstepdownasanExecutive
DirectoroftheBoardattheconclusionof
the2019AnnualGeneralMeeting,aswill
MrFoleyandMrNicandrou.Thesechanges
arebeingmadeaspartofourprogress
towardsdemergerandaremorefully
describedonpage88.EachofMrFalcon,
MrFoleyandMrNicandrouwillmaintaintheir
rolesaschiefexecutivesoftheirrespective
businessunitsandmembersoftheGroup
ExecutiveCommittee.

Paul Manduca 
Chairman

Appointment:October2010
Age:67

N&G

Chief Executive

Michael Wells 
Group Chief Executive

Appointment:January2011
Age:58

Board changes
Non-executive Directors
MrsWicker-Miurinwasappointedasa
Non-executiveDirectorandamemberofthe
RemunerationCommitteewitheffectfrom
3September2018.

MsSchroederjoinedtheRiskCommittee
witheffectfrom1March2018.

MrWatjenjoinedtheRiskCommitteewith
effectfrom1November2018.

Asannouncedon28February,LordTurner
willstepdownfromtheBoardwitheffect
fromtheconclusionofthe2019Annual
GeneralMeeting.

www.prudential.co.uk

AnnualReport2018 Prudential plc 89

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationBoard of Directors continued

Executive Directors

Mark FitzPatrick CA 
Chief Financial Officer

Appointment:July2017
Age: 50

James Turner FCA 
Group Chief Risk Officer

Appointment:March2018
Age: 49

Relevant skills and experience
Markhasastrongbackgroundacrossfinancial
services,insuranceandinvestmentmanagement,
encompassingwidegeographicalexperience
relevanttotheGroup’skeymarkets.

MarkpreviouslyworkedatDeloittefor26years,
buildinghisindustryfocusoninsuranceand
investmentmanagementglobally.Duringthis
time,MarkwasmanagingpartnerforClients
andMarkets,amemberoftheexecutive
committeeandamemberoftheboardof
DeloitteUK.HewasavicechairmanofDeloitte
forfouryears,leadingtheCFOProgrammeand
developingtheCFOTransitionlabs.Mark
previouslyledtheInsurance&Investment
Managementauditpracticeandtheinsurance
industrypractice.

MarkjoinedtheBoardasanExecutiveDirector
andChiefFinancialOfficerinJuly2017.

Relevant skills and experience
HavingheldseniorpositionsatPrudentialfor
anumberofyears,Jameshasawide-ranging
understandingofthebusinessanddrawson
previousexperienceacrossinternalaudit,
financeandcomplianceaswellastechnical
knowledge.

JameshasledinternalauditteamsinUBSin
boththeUKandSwitzerland.Priortojoining
Prudential,Jameswasthedeputyheadof
complianceforBarclaysplc.Healsohelda
numberofseniorinternalauditrolesacrossthe
Barclaysgroup,leadingteamsthatcoveredthe
UK,theUS,WesternEurope,AfricaandAsia
retailandcommercialbankingactivities.

JamesjoinedPrudentialinNovember2010as
theDirectorofGroup-wideInternalAuditand
wasappointedDirectorofGroupFinancein
September2015,withresponsibilityfordelivery
oftheGroup’sinternalandexternalfinancial
reporting,businessplanning,performance
monitoringandcapitalandliquidityplanning.
HealsoledthedevelopmentoftheGroup’s
SolvencyIIinternalmodel.

JamesjoinedtheBoardasanExecutiveDirector
andGroupChiefRiskOfficerinMarch2018.

Other appointments 
— WestBromwichBuildingSociety

(non-executivedirector)

Michael Falcon  
Chief Executive Officer of Jackson 
Holdings LLC

Appointment:January2019
Age: 56

Relevant skills and experience
Michaelhasextensiveexperienceinsenior
positionsacrossarangeoffinancialservices
institutionsintheUSandAsia.

MichaelholdsadegreeinFinancefromIndiana
Universityandbeganhiscareerincommercial
andinvestmentbankingatChaseManhattan
Bankin1985.Between1989and2000,
MichaelworkedatSaraLeeCorporation
(nowHanesbrands,Inc)inavarietyofsenior
financial,strategicandgeneralmanagement
roles,basedinChicago,ParisandWinston-
Salem,NorthCarolina.

Between2000and2008Michaelworkedat
MerrillLynch,servingasheadoftheretirement
groupandotherroles,includingheadofstrategy
andfinancefortheUSPrivateClientbusiness.
Michaellaterservedasaconsultantand
strategicadvisertocompaniesintheretirement,
equityawards,wealthmanagementandasset
managementindustriesuntiljoiningJ.P.Morgan
AssetManagementin2010.Michaelhasserved
asatrusteeandexecutivecommitteememberof
EBRI(theEmployeeBenefitResearchInstitute)
andwasfoundingchairmanoftheAdvisory
BoardofEBRI’sCenterforRetirementIncome
Researchbetween2011and2014.

BeforejoiningPrudential,Michaelwasbased
inHongKongaschiefexecutiveofficerofAsia
PacificforJ.P.MorganAssetManagement,
aroleheheldsince2015,andwasheadofAsia
Pacificfundsfrom2014.HejoinedJ.P.Morgan
AssetManagementinNewYorkasheadof
retirementin2010,responsibleforinvestment
managementandplanservicebusinessesinthe
definedcontribution,individualretirementand
taxablesavingsmarket.

MichaeljoinedtheBoardinJanuary2019as
anExecutiveDirector,succeedingBarryStowe,
andholdsthetitleofChiefExecutiveOfficerof
JacksonHoldingsLLC(Jackson),whichincludes
Jackson’sUSsubsidiariesandaffiliates(formerly
theNorthAmericanBusinessUnit).

90 Prudential plc AnnualReport2018

www.prudential.co.uk

John Foley 
Chief Executive of M&GPrudential

Appointment:January2016
Age: 62

Nicolaos Nicandrou ACA 
Chief Executive of Prudential 
Corporation Asia

Appointment:October2009
Age: 53

Relevant skills and experience
Nichasafinancebackgroundandhavingbuilt
updeepknowledgeoftheGroup,movedto
thepositionofChiefExecutiveofPrudential
CorporationAsiainJuly2017.Nicisresponsible
forPrudentialCorporationAsia’slifeinsurance
andassetmanagementbusinessacross
14marketsintheregion.

NicstartedhiscareeratPricewaterhouseCoopers
(PwC).BeforejoiningPrudential,heworkedat
Aviva,whereheheldanumberofseniorfinance
roles,includingNorwichUnionLifefinance
directorandboardmember,Avivagroup
financialcontroldirector,Avivagroupfinancial
managementandreportingdirectorand
CGNUgroupfinancialreportingdirector.

NicjoinedtheBoardinOctober2009asan
ExecutiveDirectorandChiefFinancialOfficer.

Other appointments 
— CITIC-PrudentialLifeInsuranceCompany
Limited(chairman)(aPrudentialplcjoint
venture)

Relevant skills and experience
Johnhaswide-rangingexperienceofdifferent
seniorrolesinfinancialservices,bothat
Prudentialandinhisearliercareer,makinghim
wellplacedtoleadM&GPrudentialanddeliver
onitslong-termstrategicaims.

Johnspentover20yearsatHillSamuel&Co,
whereheworkedineverydivisionofthebank,
culminatinginseniorrolesinrisk,capitalmarkets
andtreasuryofthecombinedTSBandHill
SamuelBank.BeforejoiningPrudential,John
spentthreeyearsasgeneralmanager,global
capitalmarketsatNationalAustraliaBank.

JohnjoinedPrudentialasDeputyGroup
Treasurerin2000andbecameManaging
DirectorofPrudentialCapitalandGroup
Treasurerin2001.Duringhiscareerat
Prudential,JohnhasheldtheofficesofChief
ExecutiveofPrudentialCapital,GroupChief
RiskOfficer,GroupInvestmentDirectorand
ChiefExecutiveofPrudentialUK&Europe.

JohnfirstjoinedtheBoardin2011asGroup
ChiefRiskOfficerandwasreappointedin
January2016,havingsteppeddownduringhis
timeasGroupInvestmentDirector.

In2017,John’srolewasexpandedfromChief
ExecutiveofPrudentialUK&EuropetoChief
ExecutiveofM&GPrudential,theGroup’s
combinedUKassetmanagementandsavings
andretirementsolutionsbusiness.In2018he
tookontheadditionalresponsibilityofactingas
ChiefExecutiveofthekeyregulatedentitiesof
M&GandPrudentialUK.

www.prudential.co.uk

AnnualReport2018 Prudential plc 91

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNon-executive Directors

The Hon. Philip Remnant CBE FCA 
Senior Independent Director

Appointment:January2013
Age:64

Sir Howard Davies

Appointment:October2010
Age: 68

David Law ACA

Appointment:September2015
Age: 58

Audit

N&G

Rem

Audit

N&G

Risk

Audit

N&G

Risk

Relevant skills and experience
Philipcontributesexperienceacrossanumber
ofsectorsandinparticularlistedcompany
experienceandthefinancialservicesindustry,
includingassetmanagement,intheUK
andEurope.

PhilipwasasenioradvisoratCreditSuisseand
avicechairmanofCreditSuisseFirstBoston
(CSFB)EuropeandheadoftheUKInvestment
BankingDepartment.Hewastwiceseconded
totheroleofdirectorgeneraloftheTakeover
Panel.Philipalsoservedontheboardof
NorthernRockplcandaschairmanofthe
ShareholderExecutive.UntilJuly2018,he
alsoservedontheboardofUKFinancial
InvestmentsLimited.

PhilipjoinedtheBoardinJanuary2013as
aNon-executiveDirector,asSeniorIndependent
DirectorandasamemberofeachoftheAudit
Committee,theRemunerationCommitteeand
theNomination&GovernanceCommittee.
HealsochairedtheM&GGroupLimitedboard
fromApril2016untilOctober2018.

Other appointments 
— SevernTrentplc
— CityofLondonInvestmentTrust(chairman)
— TakeoverPanel(deputychairman)

Relevant skills and experience
SirHowardhasawealthofexperienceinthe
financialservicesindustry,acrosstheCivil
Service,consultancy,assetmanagement,
regulatoryandacademia.Healsocontributes
hisdetailedknowledgeoftheGroup’skey
internationalmarketsincludingtheUK,Europe,
NorthAmericaandAsiaaswellasinternational
regulatoryexperience.

SirHowardwaspreviouslychairmanofthe
PhoenixGroupandanindependentdirector
ofMorganStanleyInc.

SirHowardjoinedtheBoardinOctober2010
asaNon-executiveDirectorandChairofthe
RiskCommittee.HejoinedtheAuditCommittee
inNovember2010andtheNomination&
GovernanceCommitteeinJuly2012.

Other appointments 
— RoyalBankofScotland(chairman)
— ChinaBankingRegulatoryCommission

internationaladvisoryboard

— ChinaSecuritiesRegulatoryCommission
internationaladvisoryboard(chairman)
— Institutd’ÉtudesPolitiques(SciencesPo)
— MillenniumLLCregulatoryadvisoryboard

Relevant skills and experience
DavidhasexperienceacrosstheGroup’skey
internationalmarketsincludingtheUK,Europe,
NorthAmericaandAsia,andacrossanumber
ofindustrysectors.Hecontributesextensive
technicalknowledgeofaudit,accountingand
financialreportingessentialtohisroleas
ChairoftheAuditCommittee.

Davidwasthegloballeaderof
PricewaterhouseCoopers(PwC)insurance
practice,apartnerinPwC’sUKfirm,and
workedastheleadauditpartnerformulti-
nationalinsurancecompaniesuntilhis
retirementin2015.Davidhasalsobeen
responsibleforPwC’sinsuranceandinvestment
managementassurancepracticeinLondonand
thefirm’sScottishassurancedivision.

DavidjoinedtheBoardinSeptember2015as
aNon-executiveDirectorandmemberofthe
AuditCommittee.DavidwasappointedChair
oftheAuditCommitteeandamemberofthe
RiskCommitteeandoftheNomination&
GovernanceCommitteeinMay2017.

Other appointments (until July 2019) 
— L&FHoldingsLimited(CEO)andits

subsidiaries(theprofessionalindemnity
captiveinsurancegroupthatservesthe
PwCnetworkanditsmemberfirms)

92 Prudential plc AnnualReport2018

www.prudential.co.uk

Board of Directors continuedKey to Committee membership

 Chair
 Audit

Chair
Audit
N&G  Nomination&Governance
Rem  Remuneration
Risk

 Risk

Kaikhushru Nargolwala FCA

Anthony Nightingale CMG SBS JP

Alice Schroeder

Appointment:January2012
Age: 68

Appointment:June2013
Age: 71

Appointment:June2013
Age: 62

Rem

Risk

N&G

Rem

Audit

Risk

Relevant skills and experience
KaihasexperienceacrosssomeoftheGroup’s
keyinternationalmarkets,particularlyHong
KongandthewiderAsianmarket.Inadditionto
hisexperiencewithlistedgroups,hecontributes
knowledgeofthefinancialservicessector.

Kaispent19yearsatBankofAmericaandwas
basedinHongKonginrolesasgroupexecutive
vicepresidentandheadoftheAsiaWholesale
BankingGroupduring1990to1995.Hespent
10yearsworkingforStandardCharteredPLC
inSingaporeasgroupexecutivedirector
responsibleforAsiaGovernanceandRisk
during1998to2007.Kaiwaschiefexecutive
officeroftheAsiaPacificRegionofCreditSuisse
AGduring2008to2010andnowservesas
directorandchairmanoftheirremuneration
committee.

Kaihasservedonanumberofotherboards,
includingSingaporeTelecommunicationsand
TateandLyleplc.

KaijoinedtheBoardinJanuary2012asa
Non-executiveDirectorandmemberofthe
RemunerationandRiskCommittees.

Other appointments 
— PrudentialCorporationAsiaLimited
(Prudentialplcsubsidiary)(chairman)

— CliffordCapitalPte.Ltd(chair)
— CreditSuisseGroupAG
— Duke-NUSMedicalSchool(chairman)
— PSAInternationalPteLtd

Relevant skills and experience
Anthonyhaslongexecutiveexperienceof
listedcompaniesand,inparticular,extensive
knowledgeofAsianmarkets.

Relevant skills and experience
Alicehasexperienceacrosstheinsurance,asset
management,technologyandfinancialservices
industriesintheUS.

AnthonyspenthiscareerinAsia,wherehe
joinedtheJardineMathesonGroupin1969,
holdinganumberofseniorpositionsbefore
joiningtheboardofJardineMathesonHoldings
in1994.Hewasmanagingdirectorofthe
JardineMathesonGroupfrom2006to2012.
HispositionontheHongKong-APECtrade
policystudygroupendedin2018andhe
resignedasamemberoftheUK-ASEAN
BusinessCouncilin2019.

AnthonyjoinedtheBoardinJune2013asa
Non-executiveDirectorandmemberofthe
RemunerationCommittee.HebecameChairof
theRemunerationCommitteeandamemberof
theNomination&GovernanceCommitteein
May2015.

Other appointments 
— JardineMathesonHoldings(andother
JardineMathesongroupcompanies)

— SchindlerHoldingLimited
— ShuiOnLandLimited
— VitasoyInternationalHoldingsLimited
— TheInnovationandStrategicDevelopment

CouncilinHongKong
— TheAPECVisionGroup

Alicebeganhercareerasaqualifiedaccountant
atErnst&Young.ShejoinedtheFinancial
AccountingStandardsBoardasamanagerin
1991,overseeingtheissuanceofseveral
significantinsuranceaccountingstandards.

From1993,sheledteamsofanalystsspecialising
inproperty-casualtyinsuranceasamanaging
directoratCIBSOppenheimer,PaineWebber
(nowUBS)andMorganStanley.Alicewasalso
anindependentboardmemberoftheCetera
FinancialGroupandheldtheofficeofCEO
andchairofShowferMediaLLC(formerly
WebTuner).ShewasalsoadirectorofBank
ofAmericaMerrillLynchInternationaluntil
December2018.

AlicejoinedtheBoardinJune2013asa
Non-executiveDirectorandmemberofthe
AuditCommittee.Shebecameamember
oftheRiskCommitteeinMarch2018.

Other appointments 
— QuorumHealthCorporation
— NatusMedicalIncorporated

www.prudential.co.uk

AnnualReport2018 Prudential plc 93

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationKey to Committee membership

 Chair
 Audit

Chair
Audit
N&G  Nomination&Governance
Rem  Remuneration
Risk

 Risk

Non-executive Directors continued

Lord Turner FRS

Appointment:September2015
Age: 63

Thomas Watjen 

Appointment:July2017
Age: 64

Fields Wicker-Miurin OBE 

Appointment:September2018
Age: 60

Audit

Risk

Rem

Risk

Rem

Relevant skills and experience
LordTurnerhasextensiveknowledgeand
experienceoftheUKregulatoryregime.

LordTurnerbeganhiscareerwithMcKinsey&Co,
advisingcompaniesacrossarangeofindustries.

Heservedasdirector-generalofthe
ConfederationofBritishIndustry,vice-chairman
ofMerrillLynchEurope,chairmanofthe
PensionsCommissionandasanon-executive
directorofStandardCharteredBank.

LordTurnerwaschairmanoftheUK’sFinancial
ServicesAuthority,amemberofthe
internationalFinancialStabilityBoardanda
non-executivedirectoroftheBankofEngland.

LordTurnerjoinedtheBoardinSeptember2015
asaNon-executiveDirectorandmemberofthe
RiskCommittee.Hebecameamemberofthe
AuditCommitteeinMay2017.

Other appointments 
— ChubbEurope(chairman)
— EnergyTransitionCommission(chairman)
— EnvisionLimited(advisoryboard)
— HouseofLordscrossbenchmember

(from2005)

— SeniorFellowoftheInstituteforNew

EconomicThinking

— LondonSchoolofEconomicsand

CassBusinessSchool(visitingprofessor)

— OakNorthBank(advisor)

Relevant skills and experience
Tomhasexperienceacrosstheinsurance,asset
managementandfinancialservicesindustriesas
wellasexperiencewithlistedcompaniesinthe
UKandtheUS.

TomstartedhiscareeratAetnaLifeand
CasualtybeforejoiningConning&Company,
aninvestmentandassetmanagementprovider,
wherehebecameapartnerintheconsulting
andprivatecapitalareas.HejoinedMorgan
Stanleyin1987,andbecameamanaging
directorinitsinsurancepractice.

In1994hewasappointedexecutivevice
presidentandchieffinancialofficerofProvident
CompaniesInc.

Hewasakeymemberoftheteamassociated
withProvident’smergerwithUnumin1999and
wasappointedpresidentandchiefexecutive
officeroftherenamedUnumGroupin2003,
arolehehelduntilMay2017.

TomjoinedtheBoardinJuly2017asa
Non-executiveDirectorandmemberofthe
RemunerationCommittee.Hebecame
amemberoftheRiskCommitteein
November2018.

Other appointments 
— SunTrustBanks,Inc

Relevant skills and experience
Fieldshasextensiveinternationalboardroom
experience,combiningknowledgeofthe
Group’skeygeographicmarketswith
experienceacrosstheglobalfinancialservices
industry.

FieldsstartedhercareeratPhiladelphiaNational
Bankin1982beforejoiningStrategicPlanning
Associates(nowOliverWyman)asasenior
partnerin1989.Shebecamechieffinancial
officeranddirectorofstrategyattheLondon
StockExchangein1994,leaderoftheglobal
marketspracticeofATKearneyin1998and
managingdirectorofVestaCapitalAdvisors
in2000.ShewasappointedtoNasdaq’s
TechnologyAdvisoryCouncilin2000andwas
amemberofthepanelofexpertsadvisingthe
EuropeanParliamentonfinancialmarkets
harmonisationforfouryearsfrom2002.She
becameanon-executivedirectorandchair
oftheauditcommitteeofSavillsplcin2002
andanon-executivedirectorandchairofthe
investmentcommitteeoftheRoyalLondon
Groupin2003.

FieldsjoinedtheBoardinSeptember2018as
aNon-executiveDirectorandmemberofthe
RemunerationCommittee.

Other appointments 
— BNPParibas
— SCORSE
— DepartmentforDigital,Culture,

Media&Sport

— Leaders’Quest(Partner)

94 Prudential plc AnnualReport2018

www.prudential.co.uk

Board of Directors continuedHow we operate

This section tells you more about the Group’s governance, 
operation of the Board and Board roles. 

Group governance
Corporate governance codes – 
statement of compliance
TheCompanyhasdualprimarylistingsin
London(premiumlisting)andHongKong
andhasthereforeadoptedagovernance
structurebasedontheUKandHongKong
CorporateGovernanceCodes(theUKand
HKCodes).

TheBoardconfirmsthat,fortheyearunder
review,theCompanyhascompliedwithall
theprinciplesandprovisionsofthe2016
UKCode,whichwasapplicableforthe
reportingperiod.TheCompanyhas
beenapplyingthe2018UKCodefrom
1January2019.

TheCompanyhasalsocompliedwiththe
provisionoftheHKCodeotherthanas
follows:ProvisionB.1.2(d)oftheHKCode
requirescompanies,onacomplyorexplain
basis,tohavearemunerationcommittee
whichmakesrecommendationstoamain
boardontheremunerationofnon-
executivedirectors.Thisprovisionisnot
compatiblewithsupportingprovisionD.2.3
oftheUKCodewhichrecommendsthat
theboarddeterminestheremunerationof
non-executivedirectors.Prudentialhas
chosentoadoptapracticeinlinewiththe
recommendationsoftheUKCode.

TheUKCodeisavailablefrom:
www.frc.org.uk

TheHKCodeisavailablefrom:
www.hkex.com.hk

Our governance framework 
TheGrouphasestablishedagovernance
frameworkforthebusinesswhichis
designedtopromoteappropriate
behavioursacrosstheGroup.

Thegovernanceframeworkincludesthe
keymechanismsthroughwhichtheGroup
setsstrategy,plansitsobjectives,monitors
performance,considersriskmanagement,
holdsbusinessunitstoaccountfor
deliveringonbusinessplansandarranges
governance.

TheGroupGovernanceManual(the
Manual)setsoutthepoliciesand
proceduresunderwhichtheGroup
operates,takingintoaccountstatutory,
regulatoryandotherrelevantmatters.

Businessunitsmanageandreport
compliancewiththeGroup-wide
mandatoryrequirementsandstandards
setoutintheManualthroughannual
attestations.Thisincludescompliancewith
ourriskmanagementframework,detailsof
whicharesetoutonpages107and108of
thisreport.

ThecontentoftheManualisreviewed
regularly,reflectingthedevelopingnature
ofboththeGroupandthemarketsinwhich
itoperates,withsignificantchangesonkey
policiesreportedtotherelevantBoard
Committee.

Material Subsidiary governance
Prudentialhasappointedindependent
non-executivedirectorstotheboardsofits
fourMaterialSubsidiaryentitieswithinthe
Group:JacksonNationalLifeInsurance
Company,M&GGroupLimited,Prudential
CorporationAsiaLimitedandThe
PrudentialAssuranceCompanyLimited.
EachMaterialSubsidiaryhasaboardof
directorsledbyanindependentchairand
anauditcommitteeandriskcommittee,
composedentirelyofindependent
non-executives.

DialoguebetweentheGroupChair,Group
RiskCommitteeChairandGroupAudit
CommitteeChairandtheircounterparts
intheMaterialSubsidiariesprovidesan
effectiveinformationflow.Overthecourse
of2018andearly2019,theBoardof
M&GPrudentialhasbeendevelopedby
itsindependentChairman,MrMikeEvans.
MrEvansandtheGroupChairhave
maintaineddialoguethroughout.

Anevaluationoftheboard,auditandrisk
committeesofeachMaterialSubsidiary
wascarriedoutinrespectof2018which
concludedthateachofthoseboardsand
committeesoperatedeffectivelyduring
theyear.Anassessmentofwhethereach
businessunitauditandriskcommittee
hasfulfilledtheirmandatesisconducted
annuallyandtheresultsreportedtothe
GroupAuditCommitteeandGroupRisk
Committee.

TheNomination&GovernanceCommittee
isresponsibleforoversightofgovernance
arrangementsfortheMaterialSubsidiaries.
ThisandotheractivitiesoftheNomination
&GovernanceCommitteeduring2018are
describedonpages109to114.

AspartoftheGroup’sfocusoncorporate
responsibility,theboardsofeachofour
MaterialSubsidiariesconsidersupdates
oncorporateresponsibilityactivitiesand
spendintheircommunitiesonanannual
basis.Thishascreatedalayerof
independentscrutinytohelpensurethose
boardsareclosetothecommunityand
charitableactivitiesoftheirbusinesses.

Regulatory environment
Untilthedemergeriscompleted,the
PrudentialRegulationAuthority(PRA)will
continuetobetheGroup-widesupervisor
ofPrudential.ThePRAwillbetheGroup-
widesupervisorofM&GPrudential
followingthedemerger.Afterthedemerger,
Prudential’sindividualinsuranceandasset
managementbusinesseswillcontinuetobe
supervisedatalocalentitylevelandlocal
statutorycapitalrequirementswillcontinue
toapply.TheSupervisoryCollege,madeup
oftheauthoritiesoverseeingtheprincipal
regulatedactivitiesinjurisdictionswhere
thefuturePrudentialGroupwilloperate,
hasmadeacollectivedecisionthatHong
Kong’sInsuranceAuthority(IA)should
becomethenewGroup-widesupervisor
forPrudentialplc.

Interactionswithourregulatorsshapeour
governanceframeworkandtheChairman
andGroupChiefExecutiveplayaleading
roleinrepresentingtheGrouptoregulators
andensuringourdialoguewiththemis
constructive.

Stakeholder engagement
TheBoardhasidentifiedtheGroup’skey
stakeholdersasincludingcustomers,
investors,employees,regulators,civil
society,themediaandsuppliers.

Duringtheyear,theBoardconsidered
workforceengagementactivitiesinlight
oftheprovisionsoftherevisedUKCode
publishedinJuly2018.In2019theGroup
willbeputtinginplaceprocedurestohelp
ensurethatworkforcepracticesand
policiesareconsistentwiththeGroup’s
valuesandsupportitslong-term
sustainablesuccessandthattheworkforce
voiceisunderstoodatBoardlevel.

Asamajorinstitutionalinvestor,theBoard
recognisestheimportanceofmaintaining
anappropriateleveloftwo-way
communicationwithshareholders.

www.prudential.co.uk

AnnualReport2018 Prudential plc 95

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationTheAnnualGeneralMeetingisan
opportunityforfurthershareholder
engagement,fortheChairmanto
explaintheCompany’sprogressand,
alongwithothermembersoftheBoard,
toansweranyquestions.AllDirectors
theninofficeattendedthe2018Annual
GeneralMeeting.

Detailsofthe2019Annual
GeneralMeetingareavailableat
www.prudential.co.uk/investors

Afullprogrammeofengagementwith
shareholders,potentialinvestorsand
analysts,intheUKandoverseas,is
conductedeachyearbytheGroupChief
ExecutiveandtheChiefFinancialOfficer,
ledbytheInvestorRelationsteam.A
conferenceforinvestorsandanalystsis
heldonaregularbasis,includingin-depth
businesspresentationsandopportunities
forattendeestomeetwithmembersof
theBoardandseniorexecutivesandan
opportunityfortheexecutiveteamto
communicateprogressandstrategy
outsideofthefinancialreportingcycle.The
mostrecenteventwasheldinNovember
2018andfeedbackwasprovidedtothe
BoardinNovemberandDecember2018.

TheGroupChiefExecutive,ChiefFinancial
OfficerandInvestorRelationsteamalso
attendmajorfinancialservicesconferences
topresentto,andmeetwith,the
Company’sshareholders.

In2018,aspartoftheinvestorrelations
programme,over370meetingswereheld
withmorethan300individualinstitutional
investorsinLondon,continentalEurope,
theUSAandAsia.

TheCompanyholdsanongoing
programmeofregularcontactwithmajor
shareholders,conductedbytheChairman,
todiscusstheirviewsontheCompany’s
governance.TheSeniorIndependent
Directoroffersmeetingstomajor
shareholdersasneededandthisyear
carriedoutaconsultationspecificallyon
theChairman’stenure.Engagementwith
institutionalinvestorsontheDirectors’
RemunerationPolicyandimplementation
isledbytheRemunerationCommittee
Chaironanannualbasis.OtherNon-

executiveDirectorsareavailabletomeet
withmajorshareholdersonrequest.

Shareholderfeedbackandkeyissuesfrom
thesemeetingsiscommunicatedtothe
Board.Detailsofwhenfeedbackwas
discussedbytheBoardin2018canbe
foundinthetableonpage97.

TheAnnualGeneralMeetingisan
opportunityforfurthershareholder
engagement,fortheChairmantoexplain
theCompany’sprogressand,alongwith
othermembersoftheBoard,toanswer
anyquestions.AllDirectorstheninoffice
attendedthe2018AnnualGeneral
Meeting.

Detailsofthe2019AnnualGeneral
Meetingareavailableat
www.prudential.co.uk/investors

Moredetailsofstakeholderengagement
withourcommunitiesandsocietiescan
befoundinourCorporateresponsibility
reviewonpages70to86andonour
websiteatwww.prudential.co.uk/
responsibility/approach.

Operation of the Board
How the Board leads the Group
TheGroupisheadedbyaBoardledby
theChairman.

TheBoardiscurrentlymadeupof16
Directors,ofwhichamajority,excluding
theChairman,areindependentNon-
executiveDirectors.Biographicaldetails
ofeachoftheDirectorscanbefound
onpages89to94andfurtherdetailsof
therolesoftheChairman,GroupChief
Executive,SeniorIndependentDirector,
CommitteeChairsandtheNon-executive
Directorscanbefoundonpages101
and102.

TheBoardiscollectivelyresponsibleto
shareholdersforthelong-termsustainable
successofthebusinessthrough:

— ApprovingtheGroup’slong-term

strategicobjectives,annualbudgets
andbusinessplans,asrecommended
bytheGroupChiefExecutiveandany
materialchangestothem;

— Monitoringtheimplementationof

strategicobjectives,annualbudgets
andbusinessplans;

— EstablishingtheCompany’spurpose,

valuesandstrategyandsatisfyingitself
thatthesearealignedwiththeGroup’s
culture;and

— Assessingandmonitoringculture,
includingalignmentwithpolicy,
practices,behavioursandriskappetite.

Specificmattersarereservedfordecision
bytheBoard,including:

— Approvingdividendpolicyand
determinationofdividends;

— Approvalofstrategicprojects;

— Approvalofthethree-yearbusiness

andfinancialplan;

— ApprovaloftheGroup’sfulland

half-yearlyresultsannouncementsand
anyotherperiodicfinancialreporting;

— Responsibilityforaneffectivesystemof
internalcontrolandriskmanagement;

— OverseeingtheGroup’scorporate

socialresponsibilityprogrammes;and

— Ensuringeffectiveengagementwith,
andencouragingparticipationfrom,
keystakeholdergroups.

96 Prudential plc AnnualReport2018

www.prudential.co.uk

How we operate continuedKey areas of focus – how the Board spent its time 
TheBoardheld10meetingsduring2018.Inadditiontothosemeetingssetoutinthetablebelow,theBoardheldaseparatetwo-day
strategyeventinJuneandtwoBoardworkshopsfocusedonthedemerger.

Inadditiontomeetings,theBoardreceivesamonthlyupdatereportfrommanagement.

Mar1

Apr May

Jun

Jul

Aug

Sep

Oct

Dec

Strategy and implementation 

Approvalandreviewofstrategicpriorities
Strategicprioritiesmonitoring
Approvalofthree-yearoperatingplan
Strategicprojects2
GroupChiefExecutive’sreport

Report from Committee Chairs

Audit
Nomination&Governance
Remuneration
Risk

Financial reporting and dividends

ChiefFinancialOfficer’sperformancereport
Fullyear
Halfyear
GroupSolvencyIIreporting

Business unit Chief Executive updates

PrudentialCorporationAsia
Jackson
M&GPrudential

Risk, regulatory and compliance 

Regulatoryandcomplianceupdates
ChiefRiskOfficer’sreport
Governmentrelations
Relationswithregulators

Governance and stakeholders

Governanceupdates
Boardevaluationandactionstracking
Successionplanning
CorporateresponsibilityreportingandESG
Diversityandinclusion
Talentreview
Non-executiveDirectors’fees
Investorupdatesincludingfeedbackoninvestormeetings

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Notes
1 TheBoardheldtwomeetingsinMarch2018.
2 StrategicprojectsconsideredduringtheyearincludedthedemergerofM&GPrudential,announcedinMarch,theacquisitionofTMBAssetManagementCo.,Ltd.inThailand,announcedinJuly,

andtherenewalofthebancassurancealliancewithUnitedOverseasBankLimited,announcedinJanuary2019,aswellasotherconfidentialmatters.

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Board and Committee meeting attendance throughout 2018 
IndividualDirectors’attendanceatmeetingsthroughouttheyearissetoutinthetablebelow.

Chairman PaulManduca
Executive 
Directors

Nomination 
& Governance 
Committee
3meetings
llll

Audit 
Committee
9meetings

Board
10meetings
llllllllll
llllllllll
MikeWells
llllllllll
MarkFitzPatrick
llllllllll
JamesTurner
llllllllll
JohnFoley
llllllllll
NicNicandrou
llllllllll
AnneRichards1
llllllllll
BarryStowe2
llllllllll lllllllll llll
PhilipRemnant
lll
llllllllll lllllllll
HowardDavies
llllllllll lllllllll
lll
DavidLaw
llllllllll
KaiNargolwala
AnthonyNightingale llllllllll
AliceSchroeder3
LordTurner
TomWatjen4
FieldsWicker-Miurin5

llllllllll lllllllll
llllllllll lllllllll
llllllllll
lllll

lll

Remuneration 
Committee
5meetings

Risk  
Committee
5meetings

Joint Audit 
and Risk 
Committee
1meeting 

lllll

lllll
lllll

lllll
ll

lllll
lllll
lllll

llll
lllll
l

l
l
l
l

l
l

General
Meeting
1meeting 
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l

Non-
executive 
Directors

Notes
1 MsRichardssteppeddownfromtheBoardwitheffectfrom10August2018.
2 MrStowesteppeddownfromtheBoardwitheffectfrom31December2018.
3 MsSchroederwasappointedamemberoftheRiskCommitteewitheffectfrom1March2018.
4 MrWatjenwasappointedamemberoftheRiskCommitteewitheffectfrom1November2018.
5 MrsWicker-MiurinwasappointedamemberoftheBoardwitheffectfrom3September2018.

BoardandCommitteepapersareusuallyprovidedoneweekinadvanceofameeting.WhereaDirectorisunabletoattendameeting,
hisorherviewsarecanvassedinadvancebytheChairmanofthatmeetingwherepossible.

98 Prudential plc AnnualReport2018

www.prudential.co.uk

How we operate continuedBoard effectiveness 
Actions during 2018 arising from the 2017 review
Attheendof2017,anexternallyfacilitatedreviewoftheBoard’seffectivenesswascarriedoutbyBoardroomReviewLimited.During
2018,theactionpointsthathadbeenidentifiedinthatreviewwereaddressedandtheBoardreceivedanupdateonprogressagainst
thoseactionsinSeptember2018andFebruary2019.

Setoutbelowarethethemes,summaryofactionsandprogressupdates:

Theme

Summary of actions

Progress

Creating the right 
environment for 
critical decision-
making

Spendadditionaltimeonsitevisits

ContinuetoholdNon-executiveDirector
onlysessionsonanasrequiredbasis

— TheagendaoftheApril2018BoardmeetingheldinSingapore
wasextendedtoensurethatarangeofinternalandexternal
stakeholderviewsontheGroup’sAsiabusinesswasgiven.
— DuringtheBoardvisittoWashington,DCinSeptember2018,
theJacksonHoldingsteamprovidedtheBoardwithupdates
ontheUSbusinessandwithaspecificperspectiveontheUS
government,itsregulatoryregimeandimpactontheJackson
Holdingsbusinesses.

— TheChairman’scurrentpracticeofholdingregularprivate
Non-executiveDirectormeetingshascontinuedandNon-
executiveDirectorsmayrequestadditionalmeetingsifneeded.

— Thepracticeofprivate,members-onlymeetingsisalso

establishedseparatelyfortheRiskandAuditCommitteesand
hascontinuedin2018,withadhocprivatemeetingsbeingheld
asrequired.

Highlighting 
culture on the 
agenda

ProvidefurtherreportstotheBoardon
culturein2018andmaturetheGroup’s
strategicobjectivetodevelopaframework
forameasurable,definableculture

— AreportonculturewaspresentedtotheBoardinOctober
2018detailingactionstakenandproposedactionsupto
demergerandbeyond.

— TheRiskCommitteecontinuestomonitorriskcultureacross

Increasing the 
Board’s resilience

Continuetofocusongenderandother
diversityinallnewBoardappointments

Introduceaskillsmaptomonitorexperience
andexpertisemoreformally

theorganisation.

— TheBoardhasapprovedamendmentstoitstermsofreference
whichformalisetheBoard’sroleinestablishingtheGroup’s
purpose,valuesandstrategyandensuringthealignment
ofthesewithGroupculture.

— TheappointmentofMrsWicker-MiurinasaNon-executive
DirectorandmemberoftheRemunerationCommitteewith
effectfrom3September2018,helpedtostrengthenthe
Board’srangeofskills,technicalexpertiseandknowledge.
— ThesearchforadditionalNon-executiveDirectorsisongoing
giventheBoard’sdesiretocontinueenhancingitsdiversity,
includinggenderandgeography.

— TheNomination&GovernanceCommitteecontinuestoutilise
askillsmapforNon-executiveDirectorsuccessionplanning
toensurethatgapsinBoardexperienceorknowledgeare
identifiedandaddressed.

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Singapore
InSingapore,theBoardreceiveddeep
divepresentationson:

— EastspringInvestments,

PrudentialCorporationAsia’s
assetmanagementbusiness;

— Thehealthecosystemand

partnershipsthatPrudential
CorporationAsiaisdeveloping,
includingwithhealthcare
technologyandservicescompany,
BabylonHealth;

— Digitisationandcustomeracquisition;
— ExpandingtheGroup’spresence

inChina;and

— Financialandperformanceupdates
ontheSingaporebusinessand
Asiamorewidely.
Washington, DC, USA
InWashington,theBoardfocusedon
Jackson’sinitiativesaround:

— Customerunderstandingofvariable

annuityproducts;

— Distribution;
— Regulatorymodernisationand
governmentinteractions;and

— Technologyandpeople.

2018 review and actions for 2019
TheperformanceevaluationoftheBoardanditsprincipalCommitteesfor2018was
conductedinternallyattheendof2018throughaquestionnaire.Thefindingswere
presentedtotheBoardinFebruary2019andanactionplanagreedtoaddressareas
offocusidentifiedbytheevaluation.

ThereviewconfirmedthattheBoardcontinuedtooperateeffectivelyduringtheyear
andnomajorareasrequiringimprovementwerehighlighted.

Theme

Summarised actions 

Board 
composition 
and process

Risk, capital 
and audit 

ContinuingworkonBoardsuccessionwithafocusongenderand
geographicdiversity.

ReductioninBoardandCommitteepapervolume.

CyberriskfocusforBoardagendafor2019.

BoardtrainingontheHKInsuranceAuthorityregulatoryregime.

Stakeholders

Reviewofstakeholdergroups.

ReviewofworkforcevoiceanditsrepresentationatBoardlevel.

People

DevelopdiversityandinclusionreportingtotheBoard.

Ensureoverseasand‘home’BoardsgivescopeforNon-executives
tomeetcolleaguesbelowGroupExecutiveCommitteelevel.

Director evaluation
TheperformanceoftheNon-executive
DirectorsandtheGroupChiefExecutive
during2018wasevaluatedbythe
Chairmaninindividualmeetings.

PhilipRemnant,theSeniorIndependent
Director,ledtheNon-executiveDirectors
inaperformanceevaluationofthe
Chairman.

ExecutiveDirectorsaresubjecttoregular
reviewandtheGroupChiefExecutive
individuallyappraisedtheperformance
ofeachoftheExecutiveDirectorsaspart
oftheannualGroup-wideperformance
evaluationofallemployees.

Theoutcomeofeachoftheseevaluation
processesisreportedtotheNomination
&GovernanceCommitteeinFebruaryeach
yearinordertoinformtheCommittee’s
recommendationforBoardmemberstobe
putforwardforre-electionbyshareholders.

ExecutiveDirectorperformanceisalso
reviewedbytheRemunerationCommittee
aspartofitsdeliberationsonbonus
payments.

100 Prudential plc AnnualReport2018

www.prudential.co.uk

How we operate continuedDirectors
Board roles and governance
ThetermsofreferenceoftheChairman,GroupChiefExecutiveandSeniorIndependentDirectorwereupdatedinDecember2018to
reflectthe2018UKCodeandtheBoardalsoconsideredtheBoardEffectivenessGuidanceissuedbytheFinancialReportingCouncil
(FRC)astohowtheserolesoughttobeimplemented.

Chairman – Paul Manduca

The Chairman is responsible for the leadership and governance of the Board, ensuring its smooth and effective running 
in discharging its responsibilities to the Group’s stakeholders and managing Board business. 

Managing Board business
— ResponsibleforsettingtheBoardagenda,ensuringtheright

issuesarebroughttotheBoard’sattentionthrough
collaborationwiththeGroupChiefExecutiveandtheGroup
GeneralCounselandCompanySecretary

— Facilitatingopen,honestandconstructivedebateamong
Directors.Whenchairingmeetings,ensuringthereis
sufficienttimetoconsideralltopics,allviewsareheardandall
Boardmembers,andinparticularNon-executiveDirectors,
haveanopportunitytoconstructivelychallengemanagement

— MeetingwithNon-executiveDirectorsthroughouttheyear.
In2018,theChairmanmetwithNon-executiveDirectors
withoutExecutiveDirectorsbeingpresentonfouroccasions

— EnsuringinformationbroughttotheBoardisaccurate,clear,

timelyandcontainssufficientanalysisappropriatetothescale
andnatureofthedecisionstobemade

— PromotingeffectivereportingofBoardCommitteebusiness
atBoardmeetingsthroughregularCommitteeChairupdates

Governance
— LeadingtheBoard’sdeterminationofappropriatecorporate
governanceandbusinessvalues,includingethos,valuesand
cultureatBoardlevelandthroughouttheGroup

— WorkingwiththeGroupGeneralCounselandCompany

Secretarytoensurecontinuedgoodgovernance

— ActingaskeycontactforindependentchairsofMaterial

Subsidiaries

— MeetingwiththeindependentchairsoftheGroup’sMaterial
SubsidiariesonaregularbasisandreportingtotheBoardon
theoutcomeofthosemeetings

Relationship with the Group Chief Executive
— DiscussingbroadstrategicplanswiththeGroupChief

ExecutivepriortosubmissiontotheBoard

— EnsuringtheBoardisawareofthenecessaryresourcesto

achievethestrategicplan

— ProvidingsupportandadvicetotheGroupChiefExecutive

Membership and composition of the Board
— LeadingtheNomination&GovernanceCommitteein
successionplanningandtheidentificationofpotential
candidates,havingregardtotheskillsandexperiencethe
Boardneedstofulfilitsstrategy,andmaking
recommendationstotheBoard

— ConsideringthedevelopmentneedsoftheDirectorssothat
Directorscontinuallyupdatetheirskillsandknowledge
requiredtofulfiltheirduties,includingtheprovisionofa
comprehensiveinductionfornewDirectors

— MaintaininganeffectivedialoguewiththeNon-executive
Directorstoencourageengagementandmaximisetheir
contributions

Relations with shareholders and other stakeholders
— RepresentingtheBoardexternallyatbusiness,politicaland

communitylevel.PresentingtheGroup’sviewsandpositions
asdeterminedbytheBoard

— PlayingamajorroleintheGroup’sengagementwithregulators

— Balancingtheinterestsofdifferentcategoriesofstakeholders,

preservinganindependentviewandensuringeffective
communication

— Engaginginaprogrammeofmeetingswithkeyshareholders
throughouttheyearandreportingtotheBoardontheissues
raisedatthosemeetings

External positions
— ApprovingDirectors’externalappointmentspriortothem
beingaccepted,takingintoaccounttherequiredtime
commitmentandescalatingconsiderationofconflicts
ofintereststotheNomination&GovernanceCommittee
asneeded

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AnnualReport2018 Prudential plc 101

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Group Chief Executive – Mike Wells

Senior Independent Director – Philip Remnant

TheGroupChiefExecutiveleadstheExecutiveDirectorsand
seniorexecutivesandisresponsiblefortheoperational
managementoftheGrouponbehalfoftheBoardona
day-to-daybasis:

— ResponsiblefortheimplementationofBoarddecisions

TheSeniorIndependentDirectoractsasanalternativeconduit
totheBoardforshareholderconcernsandleadstheevaluation
oftheChairman:

— ActsasasoundingboardfortheChairman,providing
supportinthedeliveryoftheChairman’sobjectives

— Establishesprocessestoensureoperationsarecompliant

— LeadstheNon-executiveDirectorsinconductingthe

withregulatoryrequirements

Chairman’sannualevaluation

— Setspolicies,providesday-to-dayleadershipandmakes

— HoldsmeetingswithNon-executiveDirectorswithout

managementbeingpresent,typicallyatleastonceayear
toevaluatetheperformanceoftheChairman

— Offersmeetingstomajorshareholderstoprovidethem

withanadditionalcommunicationpointonrequestandis
generallyavailabletoanyshareholdertoaddressconcerns
notresolvedthroughnormalchannels

decisionsonmattersaffectingtheoperation,performance
andstrategyoftheGroup,seekingBoardapprovalfor
mattersreservedtotheBoard

— SupportedbytheGroupExecutiveCommitteewhichhe
chairsandwhichreceivesreportsonperformanceand
implementationofstrategyforeachbusinessunitand
discussesmajorprojectsandotheractivitiesrelatedtothe
attainmentofstrategy

— ChairstheChiefExecutive’sCommitteemeetingswhichare
heldweeklytoreviewmattersrequiringapprovalunderthe
Group’sframeworkofdelegatedauthorities

— KeepsinregularcontactwiththeChairmanandbriefshim

onkeyissues

— Meetswithkeyregulatorsworldwide

— Leadsonday-to-dayeffectivestakeholderengagement

Committee Chairs

Non-executive Directors

EachoftheCommitteeChairsisresponsiblefortheeffective
operationoftheirrespectiveCommittees:

— Responsiblefortheleadershipandgovernanceoftheir

Committee

— SetstheagendaforCommitteemeetings

— ReportstotheBoardontheactivitiesofeachCommittee
meetingandthebusinessconsidered,including,where
appropriate,seekingBoardapprovalforactionsin
accordancewiththeCommittees’termsofreference

— WorkswiththeGroupGeneralCounselandCompany

Secretarytoensurethecontinuedgoodgovernanceofeach
Committeeduringtheyear

InadditiontoCommitteeduties,theChairsoftheAuditandRisk
Committeesactaskeycontactpointsfortheindependentchairs
oftheauditandriskcommitteesoftheMaterialSubsidiaries

AlloftheNon-executiveDirectorsaredeemedtobe
independentandtogetherhaveawiderangeofexperience
whichcanbeappliedtoattainthestrategicaimsofthe
Groupthrough:

— Constructiveandeffectivechallenge

— Providingstrategicguidanceandofferingspecialistadvice

— Scrutinisingandholdingtoaccounttheperformanceof
managementinmeetingagreedgoalsandobjectives

— ServingonatleastoneoftheBoard’sprincipalCommittees

— EngagingwithExecutiveDirectorsandothersenior

managementatBoardandCommitteemeetingsaswell
asatsitevisits,trainingsessionsandonaninformalbasis

— Takingpartinone-to-onemeetingswiththeGroupStrategy
teamandparticipationintheannualStrategyAwayDay

102 Prudential plc AnnualReport2018

www.prudential.co.uk

TheBoardhasestablishedfourprincipalCommitteeswhosefunctionsaresummarisedbelow.

Nomination&Governance
Committee

Remuneration
Committee

Audit
Committee

Risk
Committee

Chair
Paul Manduca
— Keepsleadershipneeds
underreviewinsupport
oftheGroup’sstrategic
objectives

— Developssuccession
planningfortheBoard
andseniorexecutives
basedonmeritagainst
objectivecriteria
promotingdiversity
inallareas

— Overseesdevelopment
ofadiversepipelinein
successionplanning

— MonitorstheGroup’s
diversityinitiatives

— Recommends

appointmentstothe
Board,itsprincipal
Committeesand
appointmentsof
non-executivechairs
totheboardsofMaterial
Subsidiaries

— Overseesthegovernance
ofMaterialSubsidiaries
andtheGroup’soverall
governanceframework

SeeNomination&Governance
Committeereportonpages
109to114

Chair
Anthony Nightingale
— Ensuresthereisaformal
andtransparentprocess
forestablishingthe
Directors’Remuneration
Policy

Chair
David Law
— Responsibleforthe

integrityoftheGroup’s
financialreporting,
includingscrutinising
accountingpolicies

— Approvesindividual

— Monitorsthe

effectivenessofinternal
controlandrisk
managementsystems,
includingcompliance
arrangements

— Monitorsthe

effectivenessand
objectivityofinternaland
externalauditors

— Approvestheinternal

auditplanand
recommendsthe
appointmentofthe
externalauditor

remunerationpackages
oftheChairman,
ExecutiveDirectors,
seniorexecutivesand
MaterialSubsidiary
non-executivedirectors

— Approvestheoverall

RemunerationPolicyfor
theGroup

— Reviewsthedesignand
developmentofshare
plansandapprovesand
assessesperformance
targetswhereapplicable
andensuresalignment
withtheGroup’sculture

— Reviewsworkforce

remunerationpractices
andpolicieswhensetting
executiveremuneration

Chair
Howard Davies
— Leadsonandoversees
theGroup’soverallrisk
appetite,risktolerance
andstrategy

— ApprovestheGroup’s
riskmanagement
frameworkandmonitors
itseffectiveness

— SupportstheBoardand

managementin
embeddingand
maintainingasupportive
cultureinrelationtothe
managementofrisk

— Providesadvicetothe

Remuneration
Committeeonrisk
management
considerationstoinform
remunerationdecisions

SeeRemunerationCommittee
reportonpages132to165

SeeAuditCommitteereport
onpages115to123

SeeRiskCommitteereport
onpages124to127

Termsofreferencefortheprincipal
Committeescanbeaccessedat
www.prudential.co.uk/investors/
governance-and-policies/board-
committees-terms-of-reference

TheBoardhasestablishedaStanding
Committeewhichcanmeetasrequiredto
assistwithanybusinessoftheBoard.Itis
typicallyusedforadhocorurgentmatters
whichcannotbedelayeduntilthenext
scheduledBoardmeeting.AllDirectorsare
membersoftheStandingCommitteeand
havetherighttoattendallmeetingsand
receivepapers.

NoticeofaStandingCommitteemeeting
issenttoallDirectorsandifanindividual
isunabletoattend,he/shecangive
commentstotheChairmanorGroup
CompanySecretaryaheadofthemeeting
forconsiderationbytheStanding
Committee.Beforetakingdecisionson
anymatter,theStandingCommitteemust
firstdeterminethatthebusinessitis
consideringisappropriatefora
CommitteeoftheBoardanddoesnot
properlyneedtobebroughtbeforethe
wholeBoard.AllStandingCommittee
meetingsarereportedinfulltothenext
scheduledBoardmeeting.

Over2018,theCompanyheldfive
meetingsoftheStandingCommittee.
Thisgovernancestructureallowsforfast
decision-makingwherenecessary,while
ensuringthatthefullBoardhasoversight
ofallmattersunderconsiderationandall
Non-executivescancontribute.

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AnnualReport2018 Prudential plc 103

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Building Directors’ knowledge
Induction – new Directors
ThetwonewDirectorsappointedduring
2018,MrTurnerandMrsWicker-Miurin,
eachreceivedacomprehensiveinduction,
tailoredtoreflecttheirexperienceand
positionasExecutiveandNon-executive
Directorsrespectively.

PriortohisappointmentasGroupChief
RiskOfficer,MrTurnerwasalong-serving
memberofthePrudentialseniorexecutive
team,havingmostrecentlyservedas
DirectorofGroupFinance.Asaresult
ofhispriorroles,MrTurnerwasaregular
attendeeofmeetingsoftheRiskandAudit
Committeesandhasastrong

understandingofthebusinessandits
controlenvironment.Thereforehis
inductionwasspecificallytailoredtocover
thestrategicandoperationalprioritiesof
theGroupRiskfunctionandhisroleasa
memberoftheBoard,includinghis
regulatoryobligations.

AsummaryofthegeneralandspecificinductionprogrammeforMrsWicker-Miurinissetoutbelow:

General induction programme  
relevant to new Non-executive Directors

Understanding our governance

Understanding our business

— MeetingswiththeChairmanandGroup

— Tailoredbriefingswitheachbusinessunitto

ChiefExecutiveseparately

— ExplanationoftheGroup’sstrategyand

businessplan

— ExplanationofPrudential’scorporate

structure,BoardandExecutiveCommittee
structure

— BriefingsonGroupgovernanceframework

andkeypolicies

— Trainingasneededontherulesand

governancerequirementsoftheLondonand
HongKongStockExchangesandonfulfilling
thestatutorydutiesofaDirector

gainacomprehensiveunderstandingofeach
oftheirbusinessmodels,productsuites,
pricingarrangementsandgovernance
structures

— TailoredmeetingswithallGroupfunctions
— Comprehensivebriefingsontheregulatory
environmentinwhichtheGroupoperates
— Briefingsontoprisksandinternalcontrols
— Inductionbriefingsandtrainingasawhole
giveDirectorsanunderstandingofthe
interestsoftheGroup’skeystakeholders

Role-specific induction programme  
for Fields Wicker-Miurin

— Orientationtotheworkand
roleoftheRemuneration
Committee

— UpdatesoncurrentUK
remunerationtopics
— MeetingwiththeChair
oftheRemuneration
Committeetodiscuss
theannualcycleof
Committeework,itscurrent
focusandfocusfor2019
andbeyond

MrFalconhascommencedacomprehensiveinductionprogrammefollowinghisappointmenttotheBoardwitheffectfrom7January2019.

Continuing development of 
knowledge and skills
During2018,theBoardanditsCommittees
receivedanumberoftechnicalandbusiness
updatesaspartoftheirscheduledmeetings,
providinginformationonexternal
developmentsrelevanttotheGroupandon
particularproductsoroperations.Belowis
anoverviewofhowDirectorsarekept
uptodate:

— TheBoardholdsanannualstrategy
session,whichallowsfordetailed
updatesoneachofthebusinessunits
anddeepdivesonstrategicdirection
andobjectivesfortheGroup;

— TheBoardreceivesupdatesonbrand,

diversityandinclusion,healthandsafety
mattersandcorporateresponsibility
activities,usuallyonceayear;

— TheBoardreceivesupdatesoncorporate
governance,politicalandregulatory
developments,andthedynamicsof
equityandcurrencymarketsatevery
scheduledmeeting;

— Over2018,theBoardreceivedtwo

specificupdatesontheimpactofthe
FRC’srevisedcorporategovernance
codehighlightingkeythemesandactions
fortheGroup;

— InOctober2018,theGrouprana
focusedcybersecurityupdatefor
membersoftheRiskandAudit
Committees,whichwasparticularly
aimedatdevelopingtheknowledge
oftheNon-executiveDirectors;

— InOctober2018,theBoardalsoreceived

anupdateaboutdevelopments
surroundingEnvironmental,Socialand
Governance(ESG)reporting,including
climaterelatedrisk;

— TheBoardreviewseachbusinessunitin
depthatleastonceayearandconducts
periodicsitevisitsaspartofthis.In2018,
theBoardmetinSingaporeand
Washington,DC,USA.Detailsofthe
activitiesundertakenonthesevisitsare
setoutintheboxonpage100;

— TheBoardandtheRiskCommittee
receiveregularupdatesonmarket
developmentsandkeyrisks,including
SolvencyIIandcyberrisk.TheRisk
Committeereviewstoprisksonan
annualbasisanddeepdivesintospecific
topicsinresponsetotheidentificationof
keyrisks.Thisreviewcoversthefinancial,
operationalandstrategicrisks,whilstalso
identifyingandaddressingbusiness
environmentandinsuranceriskswithin
theGroup.Theidentificationofsuch
risksinformtheriskreportingprovided
totheCommitteeandtheBoard;

— TheRiskCommitteereceivedupdates

andtrainingonmattersincludingGeneral
DataProtectionRegulation,reputational
risksandLIBORdiscontinuationover
theyear;

— TheAuditCommitteereceivedupdates
ondevelopmentsaffectingfinancial
reportingandtheworkofaudit
committeesgenerally.In2018,this
includedfinancialreporting
developments,anti-moneylaundering,
anti-briberyandcorruption,fraud
prevention,whistleblowingandcyber
risktraining;and

— TheRemunerationCommitteereceives
updatesonregulatoryandgovernance
developmentsaffectingtheGroup’s
remunerationarrangements.In2018,
theseincludedtrendswiththeinsurance
industryandpeers,trendsfromthe2018
AnnualGeneralMeetingseason,
CorporateGovernancereformincluding
remunerationandgenderpaygap
reporting.

AllDirectorshavetheopportunitytodiscuss
theirindividualdevelopmentneedsaspart
oftheannualBoardeffectivenessreview
andDirectorsareaskedtoprovidearecord
oftrainingreceivedexternallyonanannual
basis.AllDirectorshavetherighttoobtain
professionaladviceatPrudential’sexpense.

104 Prudential plc AnnualReport2018

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Further information on Directors
Information on a number of regulations and processes relevant to Directors, and how these are addressed by Prudential, 
is given below.

Area

Prudential’s approach

Rules governing 
appointment 
and removal 

— TheappointmentandremovalofDirectorsisgovernedbytheprovisionsintheArticlesofAssociation(the
Articles),theUKCode,theHKCode(asappendedtotheHongKongListingRules(theHKListingRules))
andtheCompaniesAct2006.

‘Senior 
management’ 
definition

Terms of 
appointment

— TheExecutiveDirectorsaretheseniormanagementpopulationforthepurposesoftheHongKongListingRules.

— Non-executiveDirectortenureisshownonpage160.

— Non-executiveDirectorsareappointedforaninitialtermofthreeyears,commencingwiththeirelectionby

shareholders.From2019,Directors’tenurecommencesfromthedateoftheirinitialappointmenttotheBoard.

— SubjecttoreviewbytheNomination&GovernanceCommitteeandre-electionbyshareholders,itwouldbe
expectedthatNon-executiveDirectorsserveasecondtermofthreeyears.Aftersixyears,Non-executive
Directorsmaybeappointedforafurtheryear,uptoamaximumofthreeyearsintotal.Reappointmentissubject
torigorousreviewaswellasre-electionbyshareholders.

— TheDirectors’remunerationreportsetsoutthetermsoftheNon-executiveDirectors’lettersofappointment

onpage141andthetermsofExecutiveDirectors’servicecontractsonpage160.

Time 
commitment

— Atpresent,thetimecommitmentexpectedofaNon-executiveDirectorisapproximately32.5daysperannum.

— AllNon-executiveDirectorscurrentlyserveonatleastoneoftheBoard’sprincipalCommittees,whichrequires

anadditionalcommitmentoftimedependentontheCommitteeandrole.

— Onappointment,allNon-executiveDirectorsconfirmtheyareabletodevotesufficienttimetotheGroup’saffairs

tomeetthedemandsoftherole.

— AllNon-executiveDirectorsarerequiredtodiscussanyadditionalcommitmentswhichmightimpactthetime

whichheorsheisabletodevotetotheirrolewiththeChairmanpriortoaccepting.

Independence

— TheindependenceoftheNon-executiveDirectorsisdeterminedbyreferencetotheUKCodeandHKListing

Rulesasfollows:

– ForthepurposesoftheUKCode,throughouttheyear,allNon-executiveDirectorswereconsideredbythe

Boardtobeindependentincharacterandjudgementandtohavemetthecriteriaforindependenceassetout
intheUKCode;and

– AlltheNon-executiveDirectorswereconsideredindependentforthepurposesoftheHKListingRules,and
eachNon-executiveDirectorprovidesanannualconfirmationofhisorherindependenceasrequiredunder
theHKListingRules.

— InaccordancewithUSregulatoryrequirements,PrudentialaffirmsannuallythatallmembersoftheAudit

CommitteeareindependentwithinthemeaningoftheSarbanes-Oxleylegislation.

— PrudentialisoneoftheUK’slargestinstitutionalinvestors.TheBoarddoesnotbelievethatthiscompromisesthe
independenceofthoseNon-executiveDirectorswhoareontheboardsofcompaniesinwhichtheGrouphasa
shareholding.TheBoardalsobelievesthatsuchshareholdingsshouldnotprecludetheCompanyfromhavingthe
mostappropriateandhighestcalibreNon-executiveDirectors.

— TheBoardandNomination&GovernanceCommitteeinparticularconsideredindependenceoftheChairman

andMrDaviesbeforeproposingthemforre-election,giventhatbothwillhaveservedontheBoardfornineyears
atOctober2019.AfullexplanationofindependenceconsiderationsissetoutintheNomination&Governance
CommitteeReport.

Audit 
Committee 
experience 

— InrelationtotheprovisionsoftheUKCodeandHKListingRules,theBoardissatisfiedthatMrLawhasrecentand
relevantfinancialexperienceandthattheCommitteeasawholehascompetencerelevanttothesectorsinwhich
thebusinessoperates.FullbiographiesoftheCommitteemembersincludingexperienceandprofessional
qualifications,aresetoutonpages92to94.

— TheBoardhasdeterminedthatMrLawqualifiesastheAuditCommitteefinancialexpertundertherequirements

ofForm20-F.

www.prudential.co.uk

AnnualReport2018 Prudential plc 105

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Prudential’s approach

Indemnities

— SubjecttotheprovisionsoftheCompaniesAct2006,theCompany’sArticlespermittheDirectorsandofficersof

theCompanytobeindemnifiedinrespectofliabilitiesincurredasaresultoftheiroffice.

— Suitableinsurancecoverisinplaceinrespectoflegalactionagainstdirectorsandseniormanagersofcompanies

withintheGroup.

— Qualifyingthird-partyindemnityprovisionsarealsoavailableforthebenefitoftheDirectorsoftheCompanyand

certainothersuchpersons,includingcertaindirectorsofothercompanieswithintheGroup.

— Qualifyingpensionschemeindemnityprovisionsarealsoinplaceforthebenefitofcertainpensiontrustee

directorswithintheGroup.

— Theseindemnitieswereinforceduring2018andremainso.

Significant 
contracts

— AtnotimeduringtheyeardidanyDirectorholdamaterialinterestinanycontractofsignificancewiththe

Companyoranysubsidiaryundertaking.

106 Prudential plc AnnualReport2018

www.prudential.co.uk

How we operate continuedRisk management and internal control

Risk management
AkeycomponentoftheManualisthe
GroupRiskFramework,whichrequires
allbusinessunitstoestablishprocesses
foridentifying,evaluatingandmanaging
therisksfacingthebusiness.

TheBoarddeterminesthenatureand
extentoftheprincipalrisksitiswillingto
takeinachievingitsstrategicobjectives.
IthasdelegatedauthoritytotheRisk
CommitteetoassisttheBoardinproviding
leadership,directionandoversightofthe
Group’soverallriskappetite,risktolerance
andstrategy,overseeingandadvising
onthecurrentandpotentialfuturerisk
exposuresoftheGroup,reviewingand
approvingtheGroup’sriskmanagement
framework,includingchangestorisklimits
withintheoverallBoardapprovedrisk
appetite,monitoringtheeffectiveness
oftheriskmanagementframeworkand
adherencetothevariousriskpolicies.
Regularactivitiesaredetailedinthe
reportonpages124to127.

TheGroup’sriskgovernance
arrangements,whichsupporttheBoard,
theRiskCommitteeandtheAudit
Committee,arebasedontheprinciples
ofthe‘threelinesofdefence’model:
risktakingandmanagement,riskcontrol
andoversight,andindependentassurance.

First line of defence  
(risk taking and management)
— Takesandmanagesriskexposures

inaccordancewiththeriskappetite,
mandateandlimitssetbytheBoard;
— Identifiesandreportstherisksthat
theGroupisexposedto,andthose
thatareemerging;

— Promptlyescalatesanylimitbreaches
oranyviolationsofriskmanagement
policies,mandatesorinstructions;
— Identifiesandpromptlyescalates

significantemergingriskissues;and
— Managesthebusinesstoensurefull
compliancewiththeGrouprisk
managementframeworkassetoutin
theManual,whichincludestheGroup
RiskFrameworkandriskpoliciesaswell
asapprovalrequirements,amongother
requirements.

Second line of defence  
(risk control and oversight)
— AssiststheBoardtoformulateandthen
implementtheapprovedriskappetite
andlimitframework,riskmanagement
plans,riskpolicies,riskreportingand
riskidentificationprocesses;and
— Reviewsandassessestherisk-taking
activitiesofthefirstlineofdefence,
whereappropriatechallengingthe
actionsbeingtakentomanageand
controlrisksandapprovingany
significantchangestothecontrols
inplace.

Third line of defence  
(independent assurance)
— Providesindependentassurance
onthedesign,effectivenessand
implementationoftheoverallsystem
ofinternalcontrol,includingrisk
managementandcompliance.

Formal review of controls
Aformalevaluationofthesystemsof
internalcontrolandriskmanagement
iscarriedoutatleastannually.Priorto
theBoardreachingaconclusiononthe
effectivenessofthesystemsinplace,the
fullreportisconsideredbytheDisclosure
CommitteeandAuditCommittee,with
risk-specificdisclosureswithinthereport
alsoreviewedbytheRiskCommittee.
Thisevaluationtakesplacepriortothe
publicationoftheAnnualReport.

Aspartoftheevaluation,thechief
executiveandchieffinancialofficer
ofeachbusinessunit,includingGroup
HeadOffice,certifycompliancewith
theGroup’sgovernancepoliciesand
theriskmanagementandinternalcontrol
requirements.TheGroupRiskfunction
facilitatesareviewofthemattersidentified
bythiscertificationprocess.Thisincludes
theassessmentofanyriskandcontrol
issuesreportedduringtheyear,riskand
controlmattersidentifiedandreportedby
theotherGroupoversightfunctionsand
thefindingsfromthereviewsundertaken
byGroup-wideInternalAudit,which
carriesoutrisk-basedauditplansacross
theGroup.Issuesarisingfromanyexternal
regulatoryengagementarealsotaken
intoaccount.

TheBoardisresponsibleforensuringthat
anappropriateandeffectivesystemof
internalcontrolandriskmanagementis
inplaceacrosstheGroup.Theframework
ofriskmanagementandinternalcontrols
centresoncleardelegatedauthoritiesto
ensureBoardoversightandcontrolof
importantdecisions.Theframeworkis
underpinnedbytheGroupCodeof
BusinessConduct,whichsetsoutthe
ethicalstandardstheBoardrequiresof
itself,employees,agentsandothers
workingintheGroup.Theframeworkis
designedtomanageratherthaneliminate
theriskoffailuretoachievebusiness
objectives,andcanonlyprovide
reasonableandnotabsoluteassurance
againstmaterialmisstatementorloss.

Internal control
TheGroupGovernanceManual
(theManual)setsoutdelegatedauthorities
andestablishestherequirementsfor
subsidiariestoseekapprovalsfromor
reporttoGroupHeadOffice.Group-wide
standardsareestablishedthroughpolicies
andothergovernancearrangements.
Thesepoliciesarealsoincludedwithinthe
Manual.Internalcontrolsandprocesses,
basedontheprovisionsestablishedinthe
Manual,areinplaceacrosstheGroup.
Theseincludecontrolscoveringthe
preparationoffinancialreporting.The
operationofthesecontrolsandprocesses
facilitatesthepreparationofreliable
financialreportingandthepreparationof
localandconsolidatedfinancialstatements
inaccordancewiththeapplicable
accountingstandards,andrequirements
oftheSarbanes-OxleyAct.Thesecontrols
includecertificationsbythechiefexecutive
andchieffinancialofficerofeachbusiness
unitwithrespecttotheaccuracyof
informationprovidedforuseinpreparation
oftheGroup’sconsolidatedfinancial
reporting,andtheassuranceworkcarried
outinrespectofUSreportingrequirements.

TheBoardhasdelegatedauthoritytothe
AuditCommitteetoreviewtheframework
andeffectivenessoftheGroup’ssystems
ofinternalcontrol.TheAuditCommittee
issupportedinthisresponsibilitybythe
assuranceworkcarriedoutbyGroup-wide
InternalAuditandtheworkofthebusiness
unitauditcommittees,whichoverseethe
effectivenessofcontrolsineachrespective
businessunit.DetailsofhowtheAudit
Committeeoverseestheframeworkof
controlsandtheireffectivenessonan
ongoingbasis,issetoutmorefullyinthe
reportonpages115to123.

www.prudential.co.uk

AnnualReport2018 Prudential plc 107

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Board

Board

Nomination 
& Governance 
Committee

Remuneration 
Committee

Risk
Committee

Audit
Committee

Executives

1
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3
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Chief Executive 
Committee

Group 
Chief Executive

Group Executive 
Committee

Group Asset
and Liability 
Committee

Balance Sheet & 
Capital Management 
Committee

Chief 
Financial 
Officer

Management

Group 
Regulatory 
Director

Group 
Chief Risk 
Officer

Group Executive 
Risk Committee

Sub-committees

Group
Finance

Group 
Compliance

Chief Security
Information 
Office

Group 
Security

Group 
Risk

Group-wide 
Internal Audit

Board-levelcommittees

Executivepersonnel

Exec/Managementcommittees

GHOfunctions

Directreportingline

Regularcommunicationandescalation

Forthepurposesoftheeffectiveness
review,theGrouphasfollowedtheFRC
GuidanceonRiskManagement,Internal
ControlandRelatedFinancialandBusiness
Reporting.Inlinewiththisguidance,
thecertificationprovidedabovedoes
notapplytocertainmaterialjointventures
wheretheGroupdoesnotexercise
fullmanagementcontrol.Inthesecases,
theGroupsatisfiesitselfthatsuitable
governanceandriskmanagement
arrangementsareinplacetoprotectthe
Group’sinterests.However,therelevant
Groupcompanywhichispartytothejoint
venturemust,inrespectofanyservices
itprovidesinsupportofthejointventure,
complywiththerequirementsofthe
Group’sinternalgovernanceframework.

Effectiveness of controls
InaccordancewithprovisionC.2.3ofthe
UKCodeandprovisionsC.2.1andC.2.2
oftheHKCode,theBoardreviewedthe
effectivenessandperformanceofthe
systemofriskmanagementandinternal
controlduring2018.Thisreviewcovered
allmaterialcontrols,includingfinancial,
operationalandcompliancecontrols,
riskmanagementsystems,budgetsandthe
adequacyoftheresources,qualifications,
experienceofstaffoftheGroup’s
accounting,internalauditandfinancial
reportingfunctions.Thereviewidentified
anumberofareasforimprovement,
particularlyinrespectofthegeneralIT

controlenvironment,andthenecessary
actionsthathavebeenorarebeingtaken.
TheAuditCommitteesatGroupand
subsidiarylevelcollectivelymonitor
outstandingactionsregularlyandensure
sufficientresourceandfocusisinplace
toresolvethemwithinareasonable
timeframe.

TheBoardconfirmsthatthereisanongoing
processforidentifying,evaluatingand
managingthesignificantrisksfacedbythe
Group,whichhasbeeninplacethroughout
theperiodanduptothedateofthisreport,
andconfirmsthatthesystemremains
effective.

108 Prudential plc AnnualReport2018

www.prudential.co.uk

 
 
 
 
 
 
 
 
 
Committee reports

The principal Board Committees are the Nomination & Governance,  
Audit, Risk and Remuneration Committees. These Committees form  
a key element of the Group governance framework, providing effective 
independent oversight of the Group’s activities by the Non-executive 
Directors. Each Committee Chair provides an update to the Board  
on the matters covered at each Committee meeting, supported by  
a short written summary.

Nomination & Governance 
Committee report
Dear Shareholder
Thisreporthighlightssomeofthekeyareas
offocusconsideredbytheCommittee
during2018.

Ongoing succession planning
TheCommittee’smainroleisensuringthat
theBoardretainsanappropriatebalance
ofskillstosupportthestrategicobjectives
oftheGroupandmaintainsarigorousand
transparentapproachtotheappointment
ofDirectors.

In2018wewelcomedtwoDirectorsto
theBoard.MrTurnerwasappointedasan
ExecutiveDirectorandGroupChiefRisk
OfficerinMarch,aninternalappointment
tosucceedPennyJames.

AnewNon-executiveDirector,
MrsWicker-Miurin,wasappointedin
Septemberfollowinganextensivesearch.
FullbiographicaldetailsforbothMrTurner
andMrsWicker-Miurincanbefoundon
pages90and94.

Followingtheyearend,wealsowelcomed
MrFalcontotheBoardinJanuary2019
followingMrStowe’sretirementas
ChairmanandChiefExecutiveofour
NorthAmericanBusinessUnit.

Weviewsuccessionasongoing–
ourplanningforbothExecutiveand
Non-executiverolesincludesemergency
coveraswellaslonger-termoptions.

Demerger
Asignificantpartofoursuccessionplanning
thisyearwasfocusedondeterminingthe
bestmixofskillsfortheBoardforpost
demerger.

ThenewstructureoftheBoardwillinclude
MrWells,MrFitzPatrickandMrTurneras
ExecutiveDirectors.Wetookthedecision
thatourbusinessunitchiefexecutives
wouldstepdownfromtheirBoardroles
althoughtheywillcontinuetoattend
relevantpartsofBoardmeetings.Weare
makingthatchangetoourBoardfromthe
AnnualGeneralMeetingthisyear,and
accordinglyMrFalcon,MrNicandrouand
MrFoleywillnotstandforelectionor
re-electioninMay2019.

Sincetheannouncementofourintention
todemergeM&GPrudential,theCommittee
hashadtooverseesomeelementsof
establishingtheM&GPrudentialboard.The
Committeeinterviewedandrecommended,
withtheinputoftheM&GPrudentialchief
executive,theappointmentofMikeEvans
totheM&GPrudentialboard,anddetails
wereannouncedon1October.The
CommitteehasassistedMikeEvansinthe
searchforsuitablenon-executivestojoin
theM&GPrudentialboard.

TheCommitteealsoconsideredsuccession
planninginrespectofmyroleasChairman
oftheBoard.Aseparatepartofthissection
providesanupdatefromPhilipRemnant,
ourSeniorIndependentDirectoron
thismatter.

Diversity
Althoughimprovinggenderdiversityat
Boardlevelhasreceivedagreatdealof
theCommittee’sattention,thisremains
achallengeandonewhichtheCommittee
isfocusingon.Genderdiversityisan
importantfactorinidentifyingcandidates
forBoardlevelsuccessionandthereis
moreworktobedoneacrossbuilding
ourinternalpipeline,ensuringexternal
recruitmentisproducingadiversepool
andappointingatBoardlevel.

TheCommittee’stermsofreferencewere
updatedtoformaliseitsroleindeveloping
adiversepipelineandexpandingitsrole
inreviewingandmonitoringdiversity
initiativesacrosstheGroupasawhole.

Paul Manduca
Chair of the Nomination & 
Governance Committee

Committee members 
— PaulManduca(Chair)
— HowardDavies
— DavidLaw
— AnthonyNightingale
— PhilipRemnant

Regular attendees
— GroupChiefExecutive
— GroupHumanResourcesDirector
— GroupGeneralCounseland

CompanySecretary

Number of meetings in 2018: 
Three.

www.prudential.co.uk

AnnualReport2018 Prudential plc 109

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Committee governance
Followingthepublicationoftherevised
UKCorporateGovernanceCodein
July2018theCommitteereviewedand
recommendedanumberofamendments
toitstermsofreferenceinordertoalign
themwiththenewCodeandevolving
governancebestpractice.

TheCommitteealsoconducteditsusual
reviewsofgovernancearrangementsofthe
Group’sMaterialSubsidiaries,including
thereviewofperformanceofeachMaterial
Subsidiaryboard,theirtermsofreference
andthereviewoftheongoingappointments
oftheindependentnon-executive
directorsandchairsofthoseboards.

AsChairoftheCommittee,Ihave
responsibilityforensuringtheCommittee
operateseffectively.Inordertoenable
theCommitteetoprovideconstructive
challengetomanagement,Iencourage
opendebateandcontributionsfromall
Committeemembers.

AspartoftheBoard’seffectivenessreview,
describedinmoredetailonpages99and
100,theCommitteewasfoundtobe
operatingeffectively.

How the Committee spent its time during 2018 

Year end matters, re-election and tenure 

Reviewexternalpositions,conflictsofinterestsandindependence,timecommitment,tenureandterms
ofappointment
ReviewperformanceofChairmanandNon-executiveDirectors
ReviewrelevantdisclosuresintheAnnualReportandAccounts
RecommendelectionofDirectorsbyshareholders

Succession planning, diversity and appointments

Chairman
Non-executiveDirectors
GroupChiefExecutive
ExecutiveDirectors
GroupExecutiveCommitteecomposition

Governance

MembershipreviewofprincipalBoardCommittees
Committeetermsofreference
Demergergovernancearrangements
Groupgovernanceframework

Material Subsidiary governance

Subsidiaryboardcomposition,non-executivesuccessionplanningandappointments
TermsofreferenceforMaterialSubsidiaryboards,chairsandcommittees
MaterialSubsidiarygovernancemanual
MaterialSubsidiaryboard,chairanddirectorevaluations
AppointmentofM&GPrudentialchair(notaMaterialSubsidiary)

Feb

Jun

Oct

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110 Prudential plc AnnualReport2018

www.prudential.co.uk

Report from Philip Remnant, Senior Independent Director

Philip Remnant
Senior Independent Director

Successionplanningfortheroleof
ChairmanoftheBoard,onwhichIlead,
isconsideredbytheCommitteeona
regularbasis.Wereviewthenecessary
skillsandexperiencerequiredforthe
effectiveleadershipoftheBoardofan
internationalfinancialservicesgroup.

Thisyear,wealsohadtoconsidertwo
majorchanges:therevisedUKCode
which,underthecomplyorexplain
principle,setsoutthatthetenureof
thechairmanofalistedcompany
shouldbenomorethannineyears
fromfirstappointmenttotheboard,
andourdemerger.

MrManduca’sappointmenttothe
BoardwasinOctober2010,meaning
theCodewouldprescribehisretirement
inOctober2019.

Atatimeofsubstantialchangeforthe
Group,theBoardconsidersthatitwould
bedisruptiveforMrManducatostand
downduringthedemergerprocess.
TheBoardbelievesthatshareholderswill
benefitfromacommittedandengaged

ChairmantoleadtheGroupthroughthe
transactionandtoremaininroleforsome
periodoftimethereaftertoensure
continuingstronggovernanceinthe
PrudentialGrouppost-demerger.Itis
currentlyintendedthatMrManduca
wouldstanddownasChairmaninMay
2021,subjecttoannualre-electionupto
thatdate.

Wearethereforeproposingthat
MrManducastandforelectionas
Chairmanatourforthcoming2019
AnnualGeneralMeeting.

Beforetakingthisdecision,weconsulted
withanumberofourinvestorsto
obtaintheirviewsandtakethem
intoaccountinourdecision-making.
Shareholdersrespondedpositivelyto
thespecificengagementonthistopic
andweresupportiveofMrManduca’s
extendedtenure.

Theprocessforidentifyingcandidates
tosucceedMrManducawillcommence
in2020,Iwillleadthisprocess,assisted
bytheCommittee.

Key matters considered during the year
Matter considered

How the Committee addressed the matter

Succession planning
Boardcomposition

Throughouttheyear,theCommitteekeptsuccessionplansforallExecutiveandNon-executive
Boardrolesunderreview.

SuccessionplansaresupportedbytheyearendBoardevaluationandindividualperformance
evaluationswhichhelpinformtheCommittee’srecommendations.

TheCommitteetakesaccountofthesize,structureandcompositionoftheBoardandits
Committees,includingexistingknowledge,experienceanddiversity.Indoingso,theCommittee
considerstheGroup’sstrategicneedsandanticipatesfutureneeds,skillsandexperience.

TheCommitteeisinvolvedfromthestartwhenavacancyoragapintheBoard’sskillsisidentified.
LedbytheChairman,andworkingwiththeGroupChiefExecutiveandHumanResourcesDirector,
arolespecificationisprepared.ThiswilltakeintoaccountfeedbackfromtheCommitteeandthe
Group’sDiversityandInclusionPolicy.Oncethespecificationisagreed,specialisttalentagenciesare
typicallyengagedtocreateashortlistofcandidateswhichisreviewedbytheCommitteeandother
stakeholders.InterviewswithindividualsthentakeplacewithselectedCommitteemembersand
feedbackisprovidedtoallmembers.Inthismanner,apreferredcandidateisselectedandthe
CommitteethenrecommendstheindividualtotheBoardforappointment(subjecttoregulatory
approvalwhererequired).

Contemporaneouslywiththisprocess,duediligencechecksareundertakenonthecandidateand
Prudentialliaiseswiththerelevantregulatoryauthoritiesforanyapprovalsneeded.TheCommittee
iskeptupdatedonthisprocessasnecessary.

Thisyear,theCommitteehasconsideredBoardcompositionandsuccessionplanninginthecontext
ofthedecisiontodemergeM&GPrudentialfromthePrudentialGroup,andtookthedecisionin
February2019torecommendthatthecurrentchiefexecutivesofthebusinessunitswouldstep
downattheforthcomingAnnualGeneralMeeting.TheBoardwasinunanimousagreementthat
underthepost-demergerstructure,effectiveoversightofthebusinessunitscanbemaintained
withoutthebusinessunitchiefexecutivesbeingplcBoardmembers.

www.prudential.co.uk

AnnualReport2018 Prudential plc 111

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationCommittee reports continued

Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

Non-executiveDirectors

Duringtheyear,theCommitteefinalisedtheappointmentofMrsWicker-MiurinasaNon-executive
Director.TheCommitteewassupportedinthesearchforcandidatesbytheMilesPartnership.

ThenumberofNon-executiveDirectorsrequiredontheBoardisconsideredonaregularbasis,
andthisyearparticularlyinthecontextofthesmallerGrouppost-demerger.

TheCommitteeusesaregularlyrefreshedskillsmapforNon-executivesuccessionplanning.
Theskillsmapidentifiesskillsandexperiencebysector,geographyandtechnicalskills,whichare
desirablefortheBoardasawhole,takingaccounttheGroup’sstrategicdirection.

FullbiographicaldetailsofeachNon-executiveDirector,includingasummaryoftheskillsand
experienceattributabletothemwhichhavebeenidentifiedasimportanttotheGroup’slong-term
sustainablesuccess,aresetoutonpages92to94.

ExecutiveDirectorsand
seniorexecutives

TheCommitteecarriedoutitsannualreviewofthesuccessionplansinplacefortheGroupChief
Executive,otherExecutiveDirectorsandGroupExecutiveCommittee(GEC)roles.

Useofsearchconsultancies

ElectionofDirectors

TheCommitteedirectedthedevelopmentandrenewaloftheseplansthroughtheGroupHR
Director,supportedbyEgonZehnderinthecaseoftheGroupChiefExecutiveplanandbyTalent
IntelligencefortheotherExecutiveDirectorrolesandGECmembers.In2017,TalentIntelligence
preparedlong-listsandshort-listswithafocusongenderandethnicdiversityrequirements.

TheCommitteehasoversightofseniorexecutivelevelsuccessionplanningandthetalentpipeline.

TheCommitteediscussedtheseplanscloselywiththeGroupChiefExecutivetoidentifybusiness
requirementsandplanforfuturesuccessionneedsandgavefeedbackontheplanningprocess.

TheCompanyannouncedon12October2018thatMrStowewouldretireasChairmanandChief
ExecutiveoftheNorthAmericanBusinessUnitwitheffectfrom31December2018.MrStowe
wassucceededinthisrolebyMrFalcon,whojoinedtheBoardon7January2019.MrFalcon’s
appointmentwasconsideredinJune2018followingacomprehensivesearch,ledbyKornFerry,
withsupportfromSpencerStuart.TheCommitteeconsideredcandidateprofilesandskillsand
conductedinterviewsbeforeagreeingtorecommendMrFalcon’sappointmenttotheBoard.
FullbiographicaldetailsforMrFalconcanbefoundonpage90.

TheMilesPartnershipdoesnothaveanyadditionalconnectionwithPrudential.Inadditiontoacting
assearchconsultantforcertainexecutivehires,EgonZehnderalsoprovidessupportforsenior
developmentassessments.TalentIntelligencealsoprovidesadditionalsuccessionplanningsupport
totheGroupbelowGEClevel.

AspartofitsongoingworkonBoardsuccessionplanning,theCommitteeconsideredtheongoing
appointmentoftheChairman,CommitteeChairsandNon-executiveDirectors,takingintoaccount
timecommitmentandthegeneralbalanceofskills,diversity,experienceandknowledgeonthe
Boardandassessinglengthofserviceintheirroles.

Particularattentionhasbeenpaidtotherecommendationtore-electMrNargolwalaandSirHoward
DaviesattheAnnualGeneralMeetingtobeheldin2019duetotheirlengthofservice.InMrDavies’
case,electionatthe2019AnnualGeneralMeetingwilltakehimthroughtheCode-prescribednine
yearsfromdateofappointment.TheBoarddoesnotconsiderthatMrDavies’independencewillbe
impactedbyhistenureextendingforsixmonthsbeyondthenine-yearanniversary.

WhenmakingrecommendationsforDirectorstostandforelectionattheAnnualGeneralMeeting,
theCommitteeconsidersindividualDirectors’contributiontoPrudential’slong-termsuccessaswell
astheircommitmenttotheroleandotherexternalpositionsordirectorshipswhichmayimpacttheir
independenceoravailability.

HavingreviewedtheperformanceoftheNon-executiveDirectorsinofficeatthetime,andhaving
receivedfeedbackfromtheGroupChiefExecutiveontheperformanceoftheExecutiveDirectors,
theCommitteeconcludedthateachDirectorcontinuedtoperformeffectivelyandwasableto
devotesufficienttimetofulfiltheirduties.FollowingreviewoftheoutcomesoftheBoardevaluation
process,theGroupconsidersthattheNon-executiveDirectorscontinuedtoexhibitappropriate
behaviours,contributedeffectivelytodecision-makingandexercisedsoundindependent
judgementinholdingmanagementtoaccount.

112 Prudential plc AnnualReport2018

www.prudential.co.uk

Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

ElectionofDirectorscontinued

ThediversityoftheBoardincludingskillsandexperience,andthecontributionmadebyeach
DirectorissetoutintheindividualbiographiesofDirectorsonpages89to94.

Diversity 
DiversityandInclusionPolicy

Boardandseniormanagement

Group-wide

TheCommitteerecommendedtotheBoardthoseDirectorsstandingforelectionattheCompany’s
AnnualGeneralMeeting.


TheGrouphasaDiversityandInclusionPolicythataimstoprovideequalopportunitiesforallwho
applyandwhoperformworkforourorganisation,includingtheExecutiveandNon-executive
Directors,irrespectiveofsex,race,age,ethnicorigin,educational,socialandculturalbackground,
maritalstatus,pregnancyandmaternity,civilpartnershipstatus,anygenderreassignment,religion
orbelief,sexualorientation,disability,orparttime/fixedtermwork.TheCommitteekeepsthisunder
reviewacrossallitsrecruitmentplanning.

GiventheglobalreachoftheGroup’soperations,itsbusinessstrategyandlong-termfocus,theBoard
makeseveryefforttoensureitisabletorecruitDirectorsfromdifferentbackgrounds,withdiverse
experience,perspectiveandskills.ThisdiversitynotonlycontributestowardsBoardeffectiveness
butisessentialforsuccessfullydeliveringthestrategyofaninternationalgroup.

TheBoardiscommittedtorecruitingthebestavailabletalentandappointingthemostsuitable
candidateforeachrole,whileatthesametimeaimingfor,appropriatediversityontheBoard.

InDecember2018theBoardapprovedchangestotheCommittee’stermsofreferencetoformalise
itsresponsibilityforoverseeingthedevelopmentofadiversepipelineforBoardandothersenior
executives.Thiswillincludeensuringthatplansarebasedonmeritagainstobjectivecriteriaand
promotediversityacrossgender,socialandethnicbackgroundandcognitiveandpersonal
strengths.

InthecaseofBoardappointments,theCommitteewillconsiderrelevantresultsoftheannualBoard
effectivenessevaluationandensuresuggestedenhancementstotheBoardareaddressed.

TheBoardconsidersthatitsdiversityofexperience,skillsetandprofessionalbackgroundhas
increasedasaresultofBoardlevelsuccessionin2018.

InDecember2018theBoardapprovedchangestotheCommittee’stermsofreferencetoinclude
responsibilityforperiodicallyreviewinganyobjectivesfortheimplementationofdiversityforthe
Groupasawholeandmonitoringtheimpactofdiversityinitiatives.

In2016theBoarddecidedtosigntheHMTreasuryWomeninFinanceCharter.In2018theGroup
achieveditscommitmenttohave27percentwomeninseniormanagementroles,ayearearlier
thanthetargetdateoftheendof2019.TheGroupcontinuestoworktowardsachievingatleast
30percentofwomeninseniormanagementbytheendof2021.

ThebusinessunitsalsoengagedinanumberoftargetedactivitiesinsupportoftheGroup’sDiversity
andInclusionPolicy,includingawarenesstrainingofunconsciousbias.

UpdatesonactivitiesrelatingtothediversityacrosstheGroupareprovidedtotheBoardperiodically.

TheGroup’sactivitiesinthisrespectaredescribedinourcorporateresponsibilityreviewonpages70
to86.

Governance
ReviewofprincipalCommittee
membership


TheCommitteeregularlyreviewsthemembershipofallprincipalCommitteesandmakes
recommendationstotheBoardasappropriate.RecommendationsonCommitteemembership
aretakenafterconsultationwiththeChairoftherelevantCommittee.

Independencecriteria

InMarch,theCommitteemadearecommendationthatMsSchroederjointheRiskCommittee,
andinOctober,thatMrWatjenjointheRiskCommittee.Theseappointmentsrefreshedexperience,
providedsuccessionoptionsandincreaseddiversityontheCommittee.

TheCommitteeconsideredtheindependenceoftheNon-executiveDirectorsagainstrelevant
requirementsasoutlinedonpage105,takingintoaccounttheamendedCodewhichrequires
nine-yeartenuretorunfromthetimeofappointmenttotheboardratherthanfirstelection
byshareholders.

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Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

Conflictsofinterest

TheBoardconsideredinOctoberandDecember2018thenewCodeprovisionformalisingtheneed
forboardstoidentifyandmanageconflictsofinterest.TheBoardhasdelegatedauthoritytothe
Committeetoconsider,andauthorisewherenecessary,anyactualorpotentialconflictsofinterest.

PriortoproposingDirectorsforre-election,theCommitteeconsideredtheexternalappointments
ofallDirectorsandreviewedexistingconflictauthorisations,reaffirmingorupdatinganytermsor
conditionsattachedtoauthorisationswhererequired.

Inaddition,theCommitteeconsideredtheexternalpositionsofthoseDirectorsappointedduring
theyear,notedchangesintheexternalpositionsofexistingDirectorsandconsideredwhetherthese
gaverisetoanyconflicts.

TheBoardconsidersthattheproceduressetoutabovefordealingwithconflictsofinterest
operateeffectively.

Subsidiary governance
MaterialSubsidiaries


Duringtheyearunderreview,theCommitteecarriedoutvariousdutiesrelatedtotheMaterial
Subsidiaries:

M&GPrudential

— Successionplanningarrangementsfornon-executivedirectors;
— EvaluatingtheperformanceoftheMaterialSubsidiaryboards,chairsanddirectors;and
— ReviewingMaterialSubsidiarygovernancearrangements,includingprinciplesforattendance

atcommitteemeetings,andthetermsofreferencefortheMaterialSubsidiaryboardsandchairs.

On1October2018,theCompanyannouncedtheappointmentofMikeEvansaschairof
M&GPrudentialwithimmediateeffect.TheCommitteeconsideredandrecommendedthe
appointmentofMrEvansaschairoftheM&GPrudentialboard.

TheCommitteecontinuestobeinvolvedinsupportingMrEvansinM&GPrudentialboard
appointmentswhichareongoing.

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Demerger activities
In2018theCommitteeconsidereda
numberofkeyareasunderitsremitin
thecontextofthedemergerprocess
includingtheprogressinintegrating
thefinancefunctionsofM&Gand
PrudentialUK&Europeintoasingle
M&GPrudentialteamwithanappropriate
controlenvironmentandthecapabilities,
processesandsystemstosupportboththe
demergeractivityandthefutureambitions
oftheM&GPrudentialbusiness.

Internal audit
During2018theCommitteecontinued
toreceiveregularbriefingsfromthe
Group-wideInternalAudit(GwIA)
Director.GwIAundertookaprogrammeof
risk-basedauditscoveringmattersacross
thebusinessunitsinadditiontoassurance
workonsignificantchangeprogrammes.
Deliveryoftheinternalauditplanandthe
independentassuranceprovidedbyGwIA
representimportantcomponentsofthe
Committee’soversightoftheGroup’s
internalcontrolsprocedures.The
effectivenessofGwIAwasassessedduring
theyear,togetherwithareviewofprogress
againstsuggestedenhancements
identifiedbytheexternalreview
undertakenbyDeloittein2017.Imeet
regularlywiththeGwIADirectortodiscuss
theworkdoneandmattersarisingandthe
Committeealsoaskedthatmanagement
responsibleforrectifyingsomeofthe
issuesidentifiedtoattendtheCommittee
toensurethatappropriateactionwasbeing
taken.TheCommitteealsoapprovedthe
2019internalauditplanwhichtakes
accountofthebusinessandorganisational
changesarisingfromtheplanned
demerger.TheworkhighlightedGwIA’s
roleinsupportingthedemergerandthe
creationoftwoappropriatelysized,
resourcedandexperiencedindependent
internalauditfunctions.

Audit Committee report
Dear Shareholder
AsChairoftheAuditCommittee,
Iampleasedtopresentthisreporton
theCommittee’sactivitiesduring2018.
TheCommitteeprovidestheBoardwith
assuranceastotheintegrityoftheGroup’s
financialreportingand,togetherwith
theRiskCommittee,monitorsthe
effectivenessofthesecondandthirdlines
ofdefence,whichareanintegralpartof
ourinternalcontrolenvironment.

WithregardtotheGroup’sfinancial
reporting,theCommittee’sworkis
focusedonensuringappropriatefinancial
accountingpoliciesareadoptedand
implementedandonassessingkey
judgementsanddisclosures.The
introductionoffinancialaccounting
standardIFRS17,whichisnowanticipated
tocomeintoeffectin2022,willbea
significantchallengeandchangeandas
aconsequencetheCommitteereceived
updatesduring2018ontheGroup’s
progresstowardsitsimplementation.

External auditor
AnimportantpartoftheCommittee’s
workconsistsofoverseeingtheGroup’s
relationshipwithKPMGLLP(KPMG),
includingsafeguardingindependence,
approvingnon-auditfeesandsatisfying
itselfthatitisinthebestinterestsof
shareholderstorecommendthe
reappointmentofKPMG.Followingthe
publicationoftheFRC’sAuditQuality
InspectionreportforKPMGinJune2018,
IandtheGroupFinanceDirectormetwith
KPMG’sleadershipandtheCommittee
discussedtheactionstheirfirmistaking
toimprovequality.Wealsoreviewedthe
assessmentoftheauditofPrudentialand
introducedchangestoenhanceourauditor
effectivenessmonitoringprocess.

ItremainstheCommittee’scurrentview
that,withoutexceptionalcircumstances,
changetothecurrentauditorshouldnot
occurduringaperiodofsignificantchange
forPrudential.Itisthereforethe
Committee’sintentiontoappointanew
auditorforthe2023financialyear-end,
afterthefirstyearofimplementationofthe
newinsuranceaccountingstandard.Aplan
toidentifyKPMG’ssuccessortoensurea
smoothtransitionhasbeendeveloped.
FurtherexplanationoftheCommittee’s
approachissetoutinthisreport.

David Law
Chair of the Audit Committee

Committee members 
— DavidLaw(Chair)
— HowardDavies
— PhilipRemnant
— AliceSchroeder
— LordTurner

Regular attendees
— ChairmanoftheBoard
— GroupChiefExecutive
— ChiefFinancialOfficer
— GroupChiefRiskOfficer
— DirectorofGroupFinance
— DirectorofGroupFinancial
Accounting&Reporting

— GroupRegulatoryandGovernment

RelationsDirector

— GroupGeneralCounseland

CompanySecretary

— DirectorofGroupCompliance
— DirectorofGroup-wide

InternalAudit

— ExternalAuditPartner

Number of meetings in 2018: 
Nine.(Inaddition,ajointmeetingwas
heldwiththeRiskCommittee)

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Compliance
TheCommitteereceivedupdateson
mattersarisingfromtheannualCompliance
Plan(thePlan)throughout2018.ThePlan
focusedonanumberofareastohelp
strengthenthecomplianceframework,
whichisintendedtoaidtheGroupin
meetingregulatoryobligations,including
monitoringcompliancewithkeyelements
ofthecomplianceframeworksuchas
conflictsofinterest,anti-moneylaundering
andanti-briberyandcorruptionpolicies.
TheCommitteealsoapprovedthe2019
CompliancePlaninthecontextofthe
proposeddemerger,andismonitoring
relevantaspectsoftheproposedtransition
ofPrudential’sleadregulatorfromthe
PrudentialRegulatoryAuthoritytothe
HongKongInsuranceAuthority(IA).

Committee governance
TheCommitteeworkscloselywiththeRisk
CommitteetomakesurebothCommittees
areupdatedandalignedonmattersof
commoninterest.Whereresponsibilities
areperceivedtooverlapbetweenthetwo
Committees,SirHowardandIagreethe
mostappropriateCommitteetoconsider
thematter.InOctober2018thetwo
Committeesheldajointsessiononcyber
security,includingupdatesonthe
Group-widecybersecuritystrategyand
informationsecurityprogramme,more
detailsofwhicharesetoutintheRisk
Committeereportonpages124and125.

How the Committee spent its time during 2018 

Financial reporting and external auditor 

Periodicfinancialreportingincluding:

— Fullandhalf-yearlyreportandaccounts
— Keyaccountingjudgementsanddisclosures,includingtax
— SolvencyIIresultsandgovernanceprocesses
— Associatedauditreports
Auditplanning,fees,independence,effectivenessandreappointment
Environmental,socialandgovernancereporting

Internal control framework

Internalcontrolframeworkincludingeffectiveness

Internal audit

Statusupdatesandeffectiveness
Internalauditplan

Compliance

Statusupdates
Complianceplan

Financial crime and whistleblowing 

Financialcrimepreventionandwhistleblowing–regularupdates

Governance and reporting

MaterialSubsidiariesupdates
Internalgovernanceframeworkincludingeffectiveness
Businessunitauditcommitteeeffectivenessandtermsofreference
Committeetermsofreferenceandeffectiveness

Note
1 TwomeetingswereheldineachofMarchandOctober2018.

AsChairoftheCommittee,Ihave
responsibilityforensuringtheCommittee
operateseffectively.Inadvanceofeach
Committeemeeting,Ispeaktothechairsof
ourMaterialSubsidiaryauditcommittees
andreporttothefullBoardaftereach
Committeemeetingonthemainmatters
discussed.Wehavealsoheldprivate
sessionsasaCommitteetodiscuss
performanceandalsowiththeGroup’s
ResilienceDirectortodiscuss
whistleblowingcasesandtheirresolution
andhadprivatediscussionswithGwIA
andKPMG.Anannualreviewofour
effectivenesswascarriedoutaspartofthe
Boardevaluation,describedinmoredetail
onpage100.TheCommitteewasfoundto
befunctioningeffectively.

Feb Mar1 May

Jul

Aug Oct1

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Key matters considered during the year
Matter considered

How the Committee addressed the matter

Financial reporting and tax
Overview

OneoftheCommittee’skeyresponsibilitiesistomonitortheintegrityofthefinancialstatements
andanyotherperiodicfinancialreporting.Duringthelastyear,itemsreviewedbytheCommittee
includedthe2017AnnualReportandAccounts,the2017SolvencyandFinancialConditionReport
andassociatedPillar3returnssubmittedtotheGroup’sregulator,the2017Environmental,Social
andGovernanceReport,the2017TaxStrategyReport,the2018HalfYearReportandAccounts,
andthekeyaccountingjudgementsforthe2018AnnualReport.

Inreviewingtheseandotheritems,theCommitteereceivedreportsfrommanagementand,as
appropriate,reportsfrominternalandexternalassuranceproviders,whichinsomecaseswere
providedattheexplicitrequestoftheCommittee.

WhenconsideringfinancialreportingtheCommitteeassessescompliancewithrelevantaccounting
standards,regulationsandgovernancecodes.During2018,theGroupadoptedIFRS15‘Revenue
fromcontractswithcustomers’and,asdescribedinnoteA2,thishadnomaterialeffectonthe
Group’sfinancialresults.TheCommitteealsoreviewedthepotentialimpactofaccountingstandards
thatareeffectiveinthefuture,includingIFRS16’Leases’andIFRS17‘InsuranceContracts’.The
approachtoadoptingthesestandardsisfurtherdiscussedinnoteA2.TheCommitteerequested
regularupdatesfrommanagementontheprogressagainstplansforimplementingIFRS17givenits
particularsignificance.

Thefollowingsectionssetoutthekeyassumptions,judgementsandothermattersconsidered
aspartoftheirreviewofthe2018AnnualReportandAccounts.

Keyassumptionsandjudgements TheCommitteereviewedthekeyassumptionsandjudgementsincludingthosemadeinvaluing

theGroup’sinvestments,insuranceliabilitiesanddeferredacquisitioncostsunderIFRS,together
withreportsontheoperationofinternalcontrolstoderivetheseamounts.Italsoreviewedthe
assumptionsunderpinningtheGroup’sEuropeanEmbeddedValue(EEV)metrics.

Assumption setting
ThemeasurementofinsuranceliabilitiesandEEVarebasedonestimatesoffuturecashflows,
includingthosetoandfrompolicyholders,overalongperiodoftime.Theseestimatescan,
dependingonthetypeofbusiness,behighlyjudgemental.TheCommitteeconsideredchanges
toassumptionsandotherestimatesusedtoderiveIFRSinsuranceliabilitiesandtheGroup’sEEV.
Peerbenchmarkingwasconsideredwhereavailable.Thekeyassumptionsreviewedwere:

— Persistency,mortality,morbidity(includinginrelationtomedicalinflation)andexpense

assumptionswithintheAsialifebusinesses;

— Policyholderbehaviourassumptions(includingmortality)affectingthemeasurementofJackson
guaranteedliabilities(seenoteC4.2(b)oftheIFRSfinancialstatementsandnote14totheEEV
basisresults);and

— Mortality,expenseandcreditriskassumptionsfortheUKannuitybusiness.Mortality

assumptionscontinuedtobeanareaoffocusgivenongoinganalysisofhistoricexperience,
(seenoteC4.1(d)totheIFRSfinancialstatements).

TheCommitteewassatisfiedthattheassumptionsadoptedbymanagementwereappropriate.
Furtherinformationontheeffectsofmaterialchangestoinsuranceassetsandliabilitiesisincluded
innoteB3totheIFRSfinancialstatementsandnote14oftheEEVbasisresults.

Goodwill and other intangible assets including deferred acquisition costs (DAC) 
TheCommitteereceivedinformationtoenableittoreviewthemorematerialintangibleasset
balances.ThisincludedtherecoverabilityandamortisationoftheDACbalanceintheUSand
whethertherehadbeenanyindicationofimpairmentoftheGroup’sdistributionrightsassets.
TheCommitteewassatisfiedthattherewasnoimpairmentoftheGroup’sintangiblesat
31December2018.FurtherinformationiscontainedinnoteC5oftheIFRSfinancialstatements.

Investments
TheCommitteereceivedinformationonthecarryingvalueofinvestmentsintheGroup’sbalance
sheetincludingonthoseassetswhicharehardertovalueanddataontheapplicationoftheGroup’s
IndependentPriceVerificationpolicy.ThisdatashowedthatthemajorityoftheGroup’sassetswere
markedtomarketusingtwoindependentprices,reducingthelevelofjudgementappliedininvestment
valuation.FurtherinformationonthevaluationofassetsiscontainedinnoteC3oftheIFRSfinancial
statements.TheCommitteesatisfieditselfthatoverallinvestmentswerevaluedappropriately.

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Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

Otherfinancialreportingmatters
andtaxreporting

Provisions
TheCommitteeregularlyreviewstheGroup’sprovisions,includingthelevelofprovisioningfor
regulatoryandlitigationmattersandprovisionsforcertainopentaxitemsincludingtaxmattersin
litigation.TheCommitteewassatisfiedthatthelevelofprovisioningadoptedbymanagementwas
appropriate.SeenoteC11oftheIFRSfinancialstatements.

Going concern and viability statements
TheCommitteeconsideredvariousanalysesfrommanagementregardingGroupandsubsidiary
capitalandliquiditypriortorecommendingtotheBoardthatitcouldconcludethatthefinancial
statementsshouldcontinuetobepreparedonthegoing-concernbasis(seepage128),andthatthe
disclosuresontheGroup’slonger-termviability(seepage68)werebothreasonableandappropriate.
TheCommitteeconsideredinformationontheriskstotheGroup’sliquidityandcapitalpositionas
wellastheimpactoftheproposeddemergerandthescenariosthatcouldariseaspartoftheUK’s
intendedwithdrawalfromtheEU.

Alternative performance measures 
TheCommitteereviewedthealternativeperformancemeasurescontainedintheGroup’sStrategic
Report.ItconsideredtheconsistencywiththeprioryearandtheprominenceascomparedtoIFRS
measuresofperformance.

Fair, balanced and understandable requirement
TheCommitteecarriedoutaformalreviewofwhethertheAnnualReportandAccountswere‘fair,
balancedandunderstandable’asrequiredbytheUKCorporateGovernanceCode.Inparticular,
theyconsideredwhetherthereportgaveafullpictureoftheGroup’sperformanceintheyearwith
importantmessagesappropriatelyhighlighted,thelevelofconsistencybetweenfinancial
statementsandnarrativesectionsandwhetherperformancemeasureswereclearlyexplained.

Aftercompletionofitsdetailedreview,theCommitteewassatisfiedthat,takenasawhole,
theGroup’sAnnualReportandAccountswerefair,balancedandunderstandable.

FRC review of 2017 Annual Report and Accounts
AsanoutcomeoftheFRC’sregularoversightroleoncompanyreportingthroughitsreviewofthe
Group’s2017AnnualReportandAccounts,asmallnumberofdisclosureimprovementshavebeen
madeinthe2018financialstatementsofwhichthemostsignificantistodemonstratebetterthe
linkagebetweenmovementininsuranceandinvestmentcontractbalancesreportedintheincome
statementandthenotes(seenoteC4.1(a)(iii)).TheFRCnotesthatitsreviewwasbasedonthe
Group’s2017AnnualReportandAccountsonlyanddoesnotbenefitfromdetailedknowledge
oftheGroup’sbusinessoranunderstandingoftheunderlyingtransactions.

Parent company financial statements 
TheCommitteereviewedtheparentcompanyprofitandlossaccountandbalancesheet,which
includedrecognitionofapensionsurplusasset,(seenote7oftheParentCompanyfinancial
statements).

External audit 
Review of effectiveness, non-audit services and auditor reappointment
Externalauditeffectiveness

TheGroup’sexternalauditorisKPMGLLP(KPMG)andoversightoftherelationshipwiththemis
oneoftheCommittee’skeyresponsibilities.TheCommitteereviewstheeffectivenessoftheaudit
throughouttheyeartakingintoaccount:

— Thedetailedauditstrategyfortheyearandcoverageofthehighlightedrisks;
— Groupmaterialityandhowthatisappliedtotheindividualbusinessunits;
— Insightaroundthekeyaccountingjudgements,includingbenchmarking,andthewayKPMG
appliedconstructivechallengeandprofessionalscepticismindealingwithmanagement.The
CommitteeformallymetwiththeGroupLeadPartnerwithoutmanagementpresentonthree
occasionsoverthelastyear;

— Theoutcomeofmanagement’sinternalevaluationoftheauditorasdiscussedbelow;and
— OtherexternalevaluationsofKPMG,withafocusontheFRC’sAnnualQualityReview.

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Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

Externalauditeffectiveness
continued

Auditorindependence
andobjectivity

Internal evaluation of KPMG
ThiswasconductedusingaquestionnairethatwascirculatedtotheCommitteemembers,Material
Subsidiaryauditcommitteemembers,theChiefFinancialOfficerandtheGroup’sseniorfinancial
leadershipforcompletion.Thesurveyasked24questionsoverfourcategories(teamperformance,
process,communicationandauditexecution)inrelationtothe2017audit.Thedegreeofchallenge
androbustnessofapproachtotheauditwerekeycomponentsoftheevaluation.

KPMGweregiventheopportunitytorespondtothefindingsinthereport.Asaresultofthereport
KPMGproposedenhancementstotheauditandteamandprogressagainstthesechangeswere
reportedtotheCommitteeinDecember.

FRC’s Annual Audit Quality Review of KPMG 
DuringJune2018,theFRCpublishedtheprincipalfindingsarisingfromthe2017/18inspection
ofKPMGcarriedoutbyitsAuditQualityReviewteam.TheFRCnotedthattherehadbeena
deteriorationinqualityatKPMGanditwasplacingthefirmunderincreasedscrutiny.Theaudit
ofPrudentialplchadnotbeenreviewedbytheFRCaspartofthe2017/18inspection.

AsaresultoftheFRC’sfindingstheCommitteediscussedthefindingsandthefirm’sresponse
andquestionedKPMGonhowthoseenhancementswouldbeappliedtothePrudentialplcaudit.
ItnotedthegoodpracticeidentifiedbytheFRCinrespectoftheauditofinsuranceliabilitiesandthe
seriousnesswithwhichKPMGwereaddressingtheFRC’sfindings.Overall,itwassatisfiedthatthe
auditofPrudentialplcremainedeffective.However,inlightofthefindingsitrequestedthatKPMG
providecontinuingupdatesonprogressondeliveringtheenhancementsdiscussedandtheitems
raisedaspartoftheinternalevaluationofauditeffectiveness.Italsochallengedmanagementto
furtherenhanceitsinternalprocesstoreviewitseffectivenessofthe2018audit.

TheCommitteehasresponsibilityformonitoringauditorindependenceandobjectivityand
issupportedindoingsobytheGroup’sAuditorIndependencePolicy(thePolicy).ThePolicy
isupdatedannuallyandapprovedbytheCommittee.Itsetsoutthecircumstancesinwhich
theexternalauditormaybepermittedtoundertakenon-auditservicesandisbasedonfour
keyprincipleswhichspecifythattheauditorshouldnot:

— Audititsownfirm’swork;
— ActasmanagementoremployeesfortheGroup;
— HaveamutualorconflictinginterestwiththeGroup;or
— BeputinapositionofbeinganadvocatefortheGroup.

ThePolicyhastwopermissibleservicetypes:thosethatrequirespecificapprovalbytheCommittee
onanengagementbasisandthosethatarepre-approvedbytheCommitteewithanannual
monetarylimitcappedatnomorethan5percentoftheGroupauditfeeintheproposedyearand
cappedat£50,000individually.InaccordancewiththePolicy,theCommitteeapprovedthese
permissibleservices,classifiedaseitherauditornon-auditservices,andmonitoredtheusageofthe
annuallimitsonaquarterlybasis.Allnon-auditservicesundertakenbyKPMGwereagreedpriorto
thecommencementofworkandwereconfirmedaspermissiblefortheexternalauditortoundertake
inaccordancewiththePolicywhichcomplieswiththerulesandregulationsoftheUKFinancial
ReportingCouncilsEthicalStandard(2016),theUSSecuritiesandExchangeCommission(SEC)
andthestandardsofthePublicCompanyAccountingOversightBoard(PCAOB).

Inkeepingwithprofessionalethicalstandards,KPMGalsoconfirmedtheirindependencetothe
Committeeandsetoutthesupportingevidencefortheirconclusioninareportthatwasconsidered
bytheCommitteepriortopublicationofthefinancialresults.

Whileasyettobeformalisedasrules,theKingmanreview,theCompetitionsandMarketAuthority
reviewoftheauditmarketandtheBrydonreviewwillshapethefutureofauditandtheaudit
regulatorwithaviewtoenhancingauditqualityandindependence.TheCommitteewillcontinue
tomonitordevelopmentstoensuretheGroup’spoliciesandprocessesaroundauditeffectiveness
andindependenceevolveinlinewithmarketpractice.

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Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

Feespaidtotheauditor

Reappointment

Audittender

ThefeespaidtoKPMGfortheyearended31December2018amountedto£18.3million
(2017:£17.3million)ofwhich£2.3million(2017:£2.6million)waspayableinrespectofnon-audit
services.Non-auditservicesaccountedfor13percentoftotalfeespayable(2017:15percent).
AbreakdownofthefeespaidtoKPMGcanbefoundinnoteB2.4tothefinancialstatements.

Ofthe£2.3millionofnon-auditservices,£1.1millionwasinrespectofassuranceservices.These
servicescoveredassuranceovertheGroup’sSolvencyIIexternaldisclosures,assurancereportson
internalcontrolsofcertainGroupcompaniesthataremadeavailableforthirdpartiesandcomfort
letterprocedurestosupportdebtraisingintheyear.Theremaining£1.2millionprincipallyrelatedto
workperformedaspartofplanningfortheproposeddemerger.Inallthesecases,theauditfirmwas
consideredthemostappropriatetocarryoutthework,givenitsknowledgeoftheGroupandthe
synergiesthatarisefromrunningtheseengagementsalongsideitsmainaudit.

Allnon-auditserviceswerepre-approvedbytheCommitteeandwereinlinewiththePolicy
discussedabove.

Basedontheoutcomeoftheeffectivenessevaluationandallotherconsiderations,theCommittee
concludedthattherewasnothingintheperformanceoftheauditorwhichwouldrequireachange.
TheCommitteethereforerecommendedthatKPMGbereappointedastheauditor.Aresolution
tothiseffectwillbeproposedtoshareholdersatthe2019AnnualGeneralMeeting.

TheCommitteeacknowledgestheprovisionscontainedintheUKCodeinrespectofaudit
tendering,alongwithEuropeanrulesonmandatoryauditrotationandaudittendering.In
conformancewiththeserequirements,theCompanywillberequiredtochangeauditfirmno
laterthanforthe2023financialyearend.

Theexternalauditwaslastputouttocompetitiveretenderin1999whenthepresentauditor,
KPMG,wasappointed.Since2005,theCommitteehasannuallyconsideredtheneedtoretender
theexternalauditservice.TheCommittee’sChairmanandtheGroup’sFinanceDirectorcurrently
recusethemselvesfromthesediscussions.

TheGroupisundergoingaperiodofunprecedentedchangewithboththedemergerof
M&GPrudentialfromPrudentialplcbeingconsideredandthenewinsuranceaccountingstandard
(IFRS17)requiringimplementationin2022.TheCommitteecurrentlybelievesanychangeofauditor
shouldbescheduledtolimitoperationaldisruptionduringsuchaperiodofchangegiventhe
significantvolumeofworktobedeliveredbytheGroup’sfinanceteamsinrelationtothedemerger
andpreparingtoimplementthenewinsuranceaccountingstandardin2022.TheCommittee
considereditsstrategyonaudittenderinginFebruary2019,concludingthatwiththechangein
implementationdateforIFRS17thatthepreviouslyproposedtimelineforappointinganewauditor
shouldalsobeextendedbyoneyeartothe2023yearend.Inconductingthisreview,theCommittee
concludedthatitwouldbeappropriatetocommenceacompetitivetenderforthe2023auditinthe
firsthalfof2020.ThiswouldpermitthecurrentauditorstocompletethefirstyearofIFRS17
adoptionandreducethe‘self-review’threattoanyoftheauditfirmsconductingadvisoryserviceson
implementationoffinancesystemsforthenewaccountingstandardwhoareinvitedtotenderforthe
audit.ThesuggestedtimelineshouldalsoenabletheCommitteetotakeintoaccountanyproposals
arisingfromthecurrentreviewsoftheauditingprofession.Thetimingremainssubjecttothe
Committee’snormalannualreviewofauditorperformanceandrecommendationtoshareholders.

TheCompanyhascompliedthroughoutthe2018financialyearwiththeprovisionsoftheStatutory
AuditServicesforLargeCompaniesMarketInvestigation(MandatoryUseofCompetitiveTender
ProcessesandAuditCommitteeResponsibilities)Order2014issuedbytheCompetitionand
MarketsAuthority.

Aplantoidentifysuccessorfirmstoensurethatthereissufficienttimeforanorderlytransitionand
tosafeguardindependencewasconsideredandagreedbytheCommittee.

InlinewiththeFRCEthicalStandard,therulesandregulationsoftheSECandthestandardsofthe
PCAOB,anewleadauditpartner,PhilipSmart,wasappointedinrespectofthe2017financialyear.
MrSmartisexpectedtobeinplaceforafive-yeartermuntilthecompletionofthe2021reporting
cycle.Anewleadauditpartnerwouldberequiredforthe2022auditandanappropriatetransition
plandeveloped.

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Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

Second line oversight  
Compliance, financial crime prevention, whistleblowing
Regularreportingfrom
theCompliancefunction

RegularupdateswereprovidedtotheCommitteebytheGroupRegulatoryandGovernmentAffairs
DirectorandtheGroupComplianceDirector.ThereportskepttheCommitteeapprisedofkey
complianceactivities,issuesandcontrols,includingprogressagainstthe2018CompliancePlan,
theoutcomeofcompliancemonitoringactivitiesacrosstheGroupandtheeffectivenessofbusiness
units’complianceactivities.

CompliancePlanandfocus
for2019

Financialcrimeprevention

Whistleblowing

Keyactivitiesidentifiedforthefirsthalfof2019include:regulatoryengagement,includingmanaging
thetransitionofourleadregulatorfromtheUK’sPrudentialRegulatoryAuthoritytotheHongKong
IA,supportingdeliveryofthedemergeractivitiesinkeyareasandprovidingongoingadvice,
guidanceandoversighttobusinessunitscoveringkeyriskssuchasconflictsofinterestandfinancial
crime.TheCommitteeintendstoreviewupdatestothe2019GroupCompliancePlanaroundthe
mid-yearpoint.

GroupCompliancewillalsocontinuetodriveforwardcapabilitieswithintheteamandwider
compliancecommunity,carryingoutactivitiestomaintainoversightofthetoprisksidentified.

TheCommitteereceivedtheMoneyLaunderingReportingOfficer’sreportwhichassessedthe
operationandeffectivenessoftheGroup’ssystemsandcontrolsinrelationtomanagingfinancial
crimerisks.

Aspartofitsresponsibilityfortheoversightoffinancialcrimeprevention,theCommitteereceived
updatesoncybersecurity(aspartofajointmeetingheldwiththeRiskCommitteeinOctober2018),
anti-briberyandcorruption,anti-moneylaunderingandsanctionsactivitiesundertakenduring
theyear.

TheGroupcontinuestooperateaGroup-widewhistleblowingprogramme(‘SpeakOut’),hosted
byanindependentthirdparty(Navex).TheSpeakOutprogrammereceivesadhocreportsfrom
awidevarietyofchannels,includingawebportal,hotline,emailandletters.Reportsarecaptured,
confidentiallyrecordedbyNavex,andflaggedforinvestigationbytheappropriateteam.Underthe
SeniorManagersCertificationRegime(SMCR),theroleoftheWhistleblowingChampioncontinues
tobecarriedoutbytheChairofthePrudentialAssuranceCompany(PAC)AuditCommittee,
anindependentnon-executivedirectorofPAC.

TheCommitteeisresponsibleforoversightoftheeffectivenessoftheGroup’swhistleblowing
arrangements.TheCommitteereceivesregularreportsonthemostseriouscasesandother
significantmattersraisedthroughtheprogrammeandtheactiontakentoaddressthem.The
CommitteeisalsobriefedonemergingSpeakOuttrendsandthemes.TheCommitteemay,and
has,requestedfurtherreviewofparticularareasofinterest.

TheCommitteereviewedtheGroup’sSpeakOutprogrammearrangementsduringtheyear,
satisfyingitselfthattheycontinuetocomplywithregulatoryandgovernancerequirements.The
Committeealsonotedtheconsistencyofapproachadoptedacrosssubsidiarycommittees.This
wasfacilitatedthroughgreatervisibilityofregionalsignificantissues(addressedbysubsidiaryaudit
committees)andtheiroutcomes.TheSpeakOutprocesshasbeenfurtherenhancedthisyearby
focusingon(post-reporting)managementactionand,whererelevant,sharingoflessonslearnt.

TheChairandCommitteespenttimeprivatelywiththeGroupResilienceDirector,toensurethat
investigationswereadequatelyresourcedandappropriatelymanaged,thattherehadbeenno
retaliationagainstanyonemakingareportandthatinvestigationswerenotimproperlyinfluenced.
TheCommitteewasalsoupdatedonarrangementsforpromotingGroup-wideawarenessofthe
SpeakOutpolicy(includingcomputer-basedtrainingtailoredforeachbusinessunit)andarefresh
ofSpeakOutcommunicationsacrosstheGroup.

www.prudential.co.uk

AnnualReport2018 Prudential plc 121

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationCommittee reports continued

Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

Third line oversight 
Internal audit
Regularreporting



TheCommitteereceivedregularupdatesfromGroup-wideInternalAudit(GwIA)onaudits
conductedandmanagement’sprogressinaddressingauditfindingswithinagreedtimelines.
AnydelaysinimplementingremediationactionswereescalatedtotheCommitteeandgiven
particularscrutiny.

TheindependentassuranceprovidedbyGwIAformedakeypartoftheCommittee’sdeliberations
ontheGroup’soverallcontrolenvironment.During2018,theareasreviewedincluded:change
managementandtransformation,financialcontrols,outsourcingandthird-partysupply,customer
outcomes,cyberrisk,complianceandregulatoryandsecondlineofdefence.

TheDirectorofGwIAreportsfunctionallytotheCommitteeChairandformanagementpurposes
totheGroupChiefExecutive,andalsohasdirectaccesstotheChairmanoftheBoard.Inaddition
toformalCommitteemeetings,theCommitteemeetswiththeDirectorofGwIAinprivatetodiscuss
mattersrelatingto,forexample,theeffectivenessoftheinternalauditfunction,significantaudit
findingsandtheriskandcontrolcultureoftheorganisation.

TheCommitteeChairalsomeetswithGwIA’sQualityAssuranceDirectortodiscusstheoutcome
ofthequalityreviewsofGwIA’sworkandactionsarising.

Annualplanandfocusfor2019

TheCommitteeapprovedthehalf-yearupdateofthe2018plan.Italsoconsideredandapproved
theInternalAuditPlan,resourceandbudgetfor2019.

Effectiveness

The2019InternalAuditPlanwasformulatedbasedonabottom-upriskassessmentofauditneeds
mappedagainstvariousmetricscombinedwithtop-downchallenge.Theplanwasthenmapped
againstaseriesofriskandcontrolparameters,includingthetoprisksidentifiedbytheRisk
Committee,toverifythatitisappropriatelybalancedbetweenfinancial,businesschange,regulatory
andoperationalriskdriversandprovidesappropriatecoverageofkeyriskareasandauditthemes
withinarisk-basedcycleofcoverage.Keyareasoffocusfor2019include:strategicchangeinitiatives,
customeroutcomes,cybersecurity,financialriskandfinancialcontrols,outsourcinganddigitisation.

TheCommitteeisresponsibleforapprovaloftheGwIAcharter,auditplan,resources,andfor
monitoringtheeffectivenessofthefunction.TheCommitteeassessestheeffectivenessofGwIA
throughacombinationofExternalQualityAssessment(EQA)reviews,requiredeveryfiveyears,
andanannualinternaleffectivenessreview,performedbytheGwIAQualityAssuranceDirector.

A2018InternalEffectivenessreview,performedbytheGwIAQualityAssuranceDirector,was
conductedinaccordancewiththeprofessionalpracticestandardsoftheCharteredInstituteof
InternalAuditors(CIIA)andassessedcontinuedconformancewiththeCIIAguidanceforEffective
InternalAuditintheFinancialServices(theCode).ThereviewconcludedthatGwIAcontinuedto
complywiththerequirementsofinternalauditpolicies,proceduresandpractices,andstandards
inallmaterialrespectsrelatingtoauditplanningandexecution,andcontinuedtobealignedwith
itsmandatedobjectivesandmaintainedgeneralconformancewiththeCIIACode.

During2018,GwIAalsoprogressedthoseareasthatwereidentifiedbythe2017EQAas
opportunitiesforenhancementtoexistingpractice.Inresponsetothedemergerannouncement,the
functioncommenceditspreparationsforcreatingtwoappropriatelyskilledandsized,independent
internalauditfunctions,wherepreviouslytherewasasinglefunction.

HavingconsideredthefindingsoftheinternaleffectivenessreviewperformedbytheQuality
AssuranceDirector,theCommitteeconcludedthatGwIAhadcontinuedtooperateincompliance
withtherequirementsofGwIApolicies,proceduresandpracticestandardsinallmaterialrespects
andremainedalignedtomandatedobjectivesduring2018.

122 Prudential plc AnnualReport2018

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Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

Internal control
Internalcontrolandrisk
managementsystems


TheCommitteeisresponsibleforreportingandmakingrecommendationstotheBoardonthe
effectivenessofGroup-wideinternalcontrolandriskmanagementsystems.

Governance
Groupgovernanceframework

TheCommitteeconsideredtheoutcomeoftheannualreviewofthesystemsofinternalcontrol
andriskmanagementasdiscussedonpages107and108.Thereviewidentifiedanumberofareas
forimprovement,particularlyinrespectofthegeneralITcontrolenvironment,andthenecessary
actionsthathavebeenorarebeingtaken.TheAuditCommitteesatgroupandsubsidiarylevel
collectivelymonitoroutstandingactionsregularlyandensuresufficientresourceandfocusisin
placetoresolvethemwithinareasonabletimeframe.

TheBoardconfirmedthatthereisanongoingprocessforidentifying,evaluatingandmanagingthe
significantrisksfacedbytheGroup,whichhasbeeninplacethroughouttheperiodanduptothe
dateofthisreportandconfirmsthatthesystemremainseffective.

Anupdatetotheorganisationalstructureandgovernancemodelforcybersecuritymanagement,
tofurtherstrengthentheGroup’sinformationsecuritycapabilities,waspresentedatajointmeeting
oftheRiskandAuditCommitteesinOctober2018.


TheGroupGovernanceManualsetsoutthepoliciesandproceduresbywhichtheGroupoperates
withinitsframeworkofinternalgovernance,takingintoaccountrelevantstatutoryandregulatory
matters.ItisaplatformformandatingspecificwaysofworkingacrosstheGroupandeachbusiness
unitattestsannuallytocompliancewith:

— MandatoryrequirementssetoutinGroup-widepolicies,includingmatterswhichmust

bereportedtotheGroupfunctions;and

— Mattersrequiringpriorapprovalfromthosepartieswithdelegatedauthority.

TheCommitteereviewedtheresultsoftheGroupGovernanceManualannualcontentreviewand
theresultsoftheyearendcertificationofcompliancewithGroupGovernanceManualrequirements
fortheyearended31December2018.

www.prudential.co.uk

AnnualReport2018 Prudential plc 123

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationCommittee reports continued

Howard Davies
Chair of the Risk Committee

Committee members 
 — Howard Davies (Chair)
 — David Law 
 — Kai Nargolwala
 — Alice Schroeder (from March 2018)
 — Lord Turner
 — Tom Watjen (from November 2018)

Regular attendees
 — Chairman of the Board
 — Group Chief Executive
 — Group Chief Risk Officer
 — Chief Financial Officer
 — Group Regulatory and Government 

Relations Director

 — Group General Counsel and 

Company Secretary
 — Director of Group-wide 

Internal Audit

Dependent on the business to be 
discussed at each meeting, chief risk 
officers of the business units and 
members of the Group Risk Leadership 
Team are invited to attend each meeting 
as appropriate

Number of meetings in 2018: 
Five. (In addition a joint meeting was 
held with the Audit Committee) 

Risk Committee report
Dear Shareholder
As Chair of the Risk Committee, I am 
pleased to report on the Committee’s 
activities and focus during 2018. 

Committee operation
The Committee assists the Board in 
providing leadership, direction and 
oversight of the Group’s overall risk 
appetite and limits, risk strategy, and risk 
culture. It also oversees and advises the 
Board on current and future risk exposures 
of the Group, including those which have 
the potential to impact on the delivery of 
the Group’s Business Plan. The Committee 
reviews the Group Risk Framework and 
recommends changes to it for approval by 
the Board to ensure that it remains effective 
in identifying and managing the risks faced 
by the Group. In March 2018, the Group 
announced the appointment of Mr Turner 
as Group Chief Risk Officer (CRO) and 
Executive Director. During the year, the 
Committee welcomed Ms Schroeder and 
Mr Watjen as members in March and 
November respectively. 

The Committee received regular reports 
from the CRO, who is advised by the 
Group Executive Risk Committee (GERC). 
I provided feedback on the performance 
of the CRO to the Group Chief Executive 
Officer as part of the annual evaluation of 
the Board and its members. The Committee 
also received regular reports from the 
Group-wide Internal Audit and Compliance 
functions and updates from other areas of 
the business as needed. 

Transformation activity and 
demerger of M&GPrudential 
During 2018, a key area of consideration 
for the Committee was the risk associated 
with the Group’s portfolio of key strategic 
change initiatives, including the merger 
and transformation programmes at 
M&GPrudential and the planned demerger 
of M&GPrudential from the rest of the 
Group. In March 2018, prior to the 
announcement of the demerger, the 
Committee considered the associated risks 
of proceeding and weighed them against the 
risks of retaining the current Group structure. 
Analyses of the key financial risks to the 
execution of the demerger under various 
stress scenarios were considered. During the 
year, the Committee considered updates, 
risk opinions, guidance and assurance on 
critical change and demerger activity. 

Risk appetite and principal risks
During 2018 we reviewed the Group’s 
risk policies and the aggregate limits 

accompanying the Group risk appetite 
statements, updating limits where necessary 
to reflect changes in the Group’s risk profile 
and the evolving regulatory and 
macroeconomic environments. We also 
reviewed the principal risks facing the Group 
and received regular updates on these 
through the course of the year and 
received regular reports from the chief risk 
officers of our Material Subsidiaries. A 
fuller explanation of principal risks facing 
the Group and the way in which the Group 
manages these is set out in the CRO’s report 
on pages 52 to 69. During 2018, the 
Committee considered risk assessments 
and opinions on key areas covering the 
risks associated with the Group’s Business 
Plan and executive remuneration, further 
details of which are noted below.

In respect of our principal risks, 
we continued to focus on those arising 
from the products we offer our customers, 
those inherent in our investment portfolios 
and the risks that arise from the operation 
of our businesses. We regularly reviewed 
the strength of our capital and liquidity 
positions, which included the results of 
stress and scenario analyses, and the 
significant ongoing changes to the 
regulatory framework and environment. 
In addition, we closely monitored risks 
arising from the macroeconomic 
environment and the pace of regulatory 
developments across the globe. 

In-depth reviews included consideration 
of the Jackson fixed annuity business and 
hedging programme. Reviews were also 
performed on the Group’s credit risk 
exposures, in the context of our assessment 
of the global credit cycle, and into our Asia 
business which included reviews of the 
product lifecycle in Singapore, persistency 
risk in Indonesia and fund management 
and modelling in our Hong Kong and 
Singapore businesses. During the year 
we continued to oversee the work required 
as a result of the continued applicability to 
the Group of the requirements under the 
Global Systemically Important Insurer 
(G-SII) regime, which included the 
approval of the 2018 Systemic Risk 
Management Plan, Liquidity Risk 
Management Plan and Recovery Plan. 

Information security and privacy
Information security and data privacy also 
received attention from the Committee 
in 2018. During the year we reviewed 
progress achieved on the implementation of 
our plans on cyber defence. The Committee 
received updates on implementation 
activity to ensure compliance with the EU’s 
General Data Protection Regulation 

124  Prudential plc  Annual Report 2018 

www.prudential.co.uk

(GDPR),whichcameintoforceinMay
2018.InOctober2018ajointsessionwith
theAuditCommitteeoncybersecurity
includedanupdateontheGroup-wide
cybersecuritystrategyandinformation
securityprogrammeandwasaimedat
enhancingtheknowledgeofNon-
executiveDirectorsaswellasproviding
anupdateontheprogressoftheGroup’s
approachtocybersecurity.

Regulatory matters
TheCommitteereviewedthemethodology
andannualcalibrationoftheSolvencyII
internalmodel,andwealsooversawthe
submissionoftheGroup’sMajorModel
ChangeapplicationinDecember2018

inrespectofthemodel.TheCommittee
consideredtheGroupresultsoffield
testingoftheInsuranceCapitalStandards
(ICS)inOctober2018.

Whereresponsibilitiesareperceivedto
overlapbetweenthetwoCommittees,
MrLawandIagreethemostappropriate
Committeetoconsiderthematter.

FollowingtheannouncementinAugust
2018thattheHongKongIAwouldbecome
theGroup’sregulatorafterthedemerger
ofM&GPrudential,updatesonthe
discussionswiththeHongKongIAon
thefutureregulatoryrelationshipwere
providedaspartoftheCRO’sregular
reportingtotheCommittee.

Committee governance
WeworkcloselywiththeAuditCommittee
toensurebothCommitteesareupdated
andalignedonmattersofcommoninterest.

AsChairoftheCommittee,Ihave
responsibilityforensuringtheCommittee
operateseffectively.Inordertoenable
theCommitteetoprovideconstructive
challengetomanagement,Iencourage
opendebateandcontributionsfromall
Committeemembers.IreporttotheBoard
infullaftereachmeetingonthemain
mattersdiscussed.Anannualreviewofour
effectivenesswascarriedoutaspartofthe
Boardevaluation,describedinmoredetail
onpage100.TheCommitteewasfoundto
befunctioningeffectively.

How the Committee spent its time during 2018 

Markets and Group risk updates 

Groupriskupdate
MaterialSubsidiaries

Risk management

Grouptopriskidentification
Topriskdiscussions
Businessunitspecificriskmatters
RiskassessmentofBusinessPlan
Riskfunctioneffectiveness
Riskculture
Riskoversightofremuneration
Transformation
Informationsecurityandprivacy

Regulatory matters

Regulatorymatters

Risk framework

SolvencyIIinternalmodeldevelopmentandchanges
Groupriskappetitereview
Risklimitupdates
Riskpolicyframeworkrefresh
Risk-relatedcompliancepolicies
Group-wideInternalAuditupdate

Governance and reporting

Fullandhalfyearriskdisclosures
GlobalSystemicallyImportantInsurer
LiquidityRiskManagementPlan,SystemicRiskManagementPlanandRecoveryPlan
SolvencyIIreportingandgovernanceprocesses
OwnRiskandSolvencyAssessment
Year-endE-capresults
GroupRegulatoryandCompliancereport
Committeetermsofreference

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AnnualReport2018 Prudential plc 125

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationCommittee reports continued

Key matters considered during the year
Matter considered

How the Committee addressed the matter

Business Plan

AspartofitsroleinoverseeingandadvisingtheBoardonfutureriskexposuresandstrategicrisks,
theCommitteereviewedGroupRisk’sassessmentoftheGroup’sBusinessPlanwhichcovereda
rangeofbothfinancialandnon-financialconsiderationsincludingthoseassociatedwiththe
demergerofM&GPrudentialfromtheGroup.

AspartoftheGroupRisk’sreviewoftheannualGroupBusinessPlan,GroupApprovedLimitswere
reviewed,updatedandapprovedbytheCommittee.

Risk appetite

TheCommitteeisresponsibleforrecommendingtheGroup’soverallriskappetiteandtolerance
totheBoard.

Risk framework  
and management

Transformation activity and 
demerger of M&GPrudential

TheCommitteeapprovedtheGroupRiskAppetiteStatement,whichsetsaggregaterisklimitsin
respectofcapitalrequirements,earningsvolatilityandliquidityaswellasmaintainingtheexisting
tolerancelevelsassociatedwitheachoftheselimits.

Annually,businessunitsmustassessandcertifytheircompliancewiththeGroupRiskFramework
andriskpoliciesaspartoftheannualGroupGovernanceManualcertification.Thecertification
processforriskpoliciesisfacilitatedbyGroupRiskandsubjecttooversightbytheCommittee.
In2018,theGroupRiskFrameworkandriskpoliciesweresubjecttotheirannualreview,with
changesbeingapprovedbytheCommittee.

TheCommitteeconducteditsannualreviewofRiskeffectivenessinFebruary.Italsoapprovedthe
GroupRiskMandate,whichformallysetsoutthepurposeandresponsibilitiesoftheGroupRisk
function,andhowitworkswithotherfunctionsandmaintainsoversightofbusinessunitrisk
functionsandtheireffectivenessinmanagingthekeyriskstotheGroup.

InDecember2018,theCommitteeconsideredanupdateonactivitiessupportingapositiverisk
cultureacrossPrudential,includingthedevelopmentsandimprovementsimplementedacrossthe
businessunitsovertheyear.

TheCommitteeconsideredtheresultsofanumberof‘deepdive’reviewsundertakenduring2018.
ThesefocusedonrisksembeddedwithintheexistingportfolioofproductsinourUS,AsiaandUK
businesses,aswellastherisksarisingfrom,andto,thedemerger.

InMarch2018,theGroupannouncedtheplanneddemergerofM&GPrudentialfromtherestof
theGroup,furthercontributingtotheportfolioofkeystrategicchangeactivityacrosstheGroup.
TheCommitteewasprovidedwithupdatesonthisactivitythroughouttheyear,andconsidered
theresultsofriskopinions,guidanceandassuranceonthedemerger.

Analysesofthekeyfinancialriskstotheexecutionofthedemergerundervariousstressscenarios
wereconsidered.

RiskrecommendationsandobservationswereprovidedtotheCommitteeonthekeymerger
andtransformationprogrammescurrentlyongoingatM&GPrudential.

Hong Kong Insurance  
Authority (IA)

InAugust2018,itwasannouncedthattheHongKongIAwouldbecometheGroup-widesupervisor
forPrudentialplcafterthedemergerofM&GPrudential.Keyupdatesonthediscussionswiththe
HongKongIAonthefutureregulatoryrelationshipwereprovidedtotheCommitteeaspartofthe
CRO’sregularreporting.

Information security  
and privacy

InJuly2018,theCommitteewasprovidedwithanupdateonthekeydeliverablesrelatingtothe
Group’scyberresilienceandthroughout2018theCommitteereceivedregularupdatesonGroup-
wideinformationsecuritymetricsprovidingaviewofsecuritypostureacrossourbusinesses.

Anupdatetotheorganisationalstructureandgovernancemodelforcybersecuritymanagement,
tofurtherstrengthentheGroup’sinformationsecuritycapability,waspresentedatajointmeeting
oftheRiskandAuditCommitteesinOctober.

InNovember2018,PrudentialparticipatedintheannualFTSE350CyberGovernanceHealthCheck
survey,insightsfromwhichinformgovernmentpolicyoncybersecurityandcontributetoguidance
andsupportprovidedtoindustryandboards.

Inthekeyareaofdataprivacy,theCommitteereceivedupdatesthroughouttheyearonprogress
onGroup-wideimplementationactivitytoensurecompliancewiththeGeneralDataProtection
Regulation.

126 Prudential plc AnnualReport2018

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Key matters considered during the year continued
Matter considered

How the Committee addressed the matter

Jackson oversight

TheCommitteereceivedregularupdatesontheJacksonbusinessthroughout2018,including
updatesonfinancialriskoversightoverthebusiness.

Group principal risks

Solvency II reporting

Global Systemically  
Important Insurer (G-SII)

Stress testing

TheCommitteeapprovedupdatestokeyrisklimitsusedinitsmonitoringofthefinancialriskstothe
Jacksonbusiness,inparticularthoseoverinterestraterisk.

Additionally,theCommitteeconsideredtheresultsofin-depthreviewsperformedontheJackson
fixedannuitybusinessandhedgingprogramme.

TheCommitteeevaluatedtheGroup’sprincipalrisks,consideringrecommendationsforpromoting
additionalrisksandchangesinthescopeofexistingrisks.TheCommitteereceivedregularreporting
ontheprincipalrisksandmitigatingactionsoverthecourseoftheyearwithintheGroupCRO’s
regularreporttotheCommittee.

ThesereportsalsoprovidedtheCommitteewithregulatoryupdates;developmentsunder
SolvencyIIandtheGroup’sinternalmodel;theimplicationsofthedevelopingglobalcapital
standardsincludingtheengagementwiththeHongKongIAonthedevelopmentofanindustry
groupcapitalandriskmanagementframework;anddevelopmentsandthedeliverablesrequiredas
aresultoftheGroup’sdesignationasaGlobalSystemicallyImportantInsurer.

TheCommitteeconsideredtheOwnRiskandSolvencyAssessmentreportbasedontheoutcomes
oftheGroup’sBusinessPlanandthefullyear2017riskandsolvencypositionspriortoitsapprovalby
theBoard.ThereportwasalsoconsideredinlightoftheresultsoftheGroup’sregularstresstesting.

TheCommitteereviewedthemethodologyandannualcalibrationoftheSolvencyIIinternalmodel.
The2018MajorModelChangeapplicationwascloselyoverseenbytheCommitteethroughout
theyearandweapprovedthemodelchangesaspartofthesubmissionoftheapplicationto
theregulator.

TheFinancialStabilityBoard(FSB)confirmedinNovember2017thatthe2016GlobalSystematically
ImportantInsurerdesignationwouldcontinuetoapplytotheGroup.Asaresult,in2018the
Committeewasrequiredtoconsiderandapproveupdateddeliverablesassociatedwiththe
designation.TheseincludedtheSystemicRiskManagementPlan,RecoveryPlanandLiquidity
RiskManagementPlan.

StressandscenariotestingisakeyriskmeasurementandmanagementtoolfortheGroup.The
ReverseStressTestexercisewascarriedoutwhichconfirmedtheGroup’spositionasremaining
resilienttocertainbusinessfailurescenarios.ThereportrelatedtotheGroup’syearend2017
positionandwassubmittedtothePRA.

TheCommitteealsoconsideredtheresultsofthe2018EuropeanInsuranceandOccupational
PensionsAuthority(EIOPA)StressTests,whichweresubmittedtothePRAandEIOPA.

Remuneration

TheCommitteehasaformalroleintheprovisionofadvicetotheRemunerationCommitteeonrisk
managementconsiderationsinrespectofexecutiveremuneration.

TheCommitteeconsideredreviewsontheriskmanagementconsiderationsassociatedwithannual
incentiveplansduringtheyearandreportsonremuneration-relatedmatters.

Compliance and  
audit reporting

TheCommitteereceivedregularreportingonkeycompliancerisksandmitigationactivity,and
reviewedandapprovedupdatestoanumberofregulatorycompliancerisk-relatedpoliciesincluding
thosearoundanti-briberyandcorruption,conflictsofinterestandpersonalaccountdealing.

TheCommitteealsoreceivedupdatesfromGroup-wideInternalAuditthroughouttheyear.

www.prudential.co.uk

AnnualReport2018 Prudential plc 127

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationStatutory and regulatory disclosures 

Powers of the Board
TheBoardmayexerciseallpowers
conferredonitbytheCompany’sArticles
andtheCompaniesAct2006.This
includesthepowersoftheCompanyto
borrowmoneyandtomortgageorcharge
anyofitsassets(subjecttothelimitations
setoutintheCompaniesAct2006and
theCompany’sArticles)andtogivea
guarantee,securityorindemnityin
respectofadebtorotherobligationof
theCompany.

Securities dealing and 
inside information 
Prudentialhasadoptedsecuritiesdealing
rulesrelatingtotransactionsbyDirectors
ontermsnolessexactingthanrequiredby
Appendix10totheHKListingRulesand
byrelevantUKregulations.TheDirectors
havecompliedwiththeserulesthroughout
theperiod.

TheGrouphasadoptedanInside
InformationPolicywhichincludes
guidanceandproceduresforthe
identification,disseminationandescalation
ofinsideinformationaswellasappropriate
controlsonthedisclosureofsuch
informationinlinewithregulatory
requirements.Allstaffaremadeaware
ofthepolicyandreceivecommunications
remindingthemoftheirobligationswhen
theyworkonanyconfidentialmattersin
thebusinessorarenotifiedwhenthe
Companyentersorexitsaclosedperiod.

Requirements of Listing Rule 9.8.4
InformationtobeincludedintheAnnual
ReportandaccountsunderListingRule
9.8.4maybefoundasfollows:

Listing Rule Description

9.8.4(4) Detailsoflong-term

Page

161

incentiveschemes
requiredbyListing
Rule9.4.3

9.8.4(10) ContractsofSignificance

106

involvingaDirector

Financial reporting 
TheDirectorshaveadutytoreportto
shareholdersontheperformanceand
financialpositionoftheGroupandare
responsibleforpreparingthefinancial
statementsonpages172to329andthe
supplementaryinformationonpages342
to375.Itistheresponsibilityoftheauditor
toformindependentopinions,basedonits
auditofthefinancialstatementsandits
auditoftheEEVbasissupplementary
information,andtoreportitsopinionsto
theCompany’sshareholdersandtothe
Company.Itsopinionsaregivenonpages
330to340andpage376.

CompanylawrequirestheDirectorsto
preparefinancialstatementsforeach
financialyearthatgiveatrueandfairview
ofthefinancialaffairsoftheCompanyand
oftheGroup.Thecriteriaappliedinthe
preparationofthefinancialstatements
aresetoutinthestatementofDirectors’
responsibilitiesonpages329and375.
CompanylawalsorequirestheBoardto
approvetheStrategicreport.Inaddition,
theUKCoderequirestheDirectors’
statementtostatethattheyconsiderthe
AnnualReportandfinancialstatements,
takenasawholeisfair,balancedand
understandableandprovidesthe
informationnecessaryforshareholders
toassesstheCompany’spositionand
performance,businessmodelandstrategy.

TheDirectorsarefurtherrequiredto
confirmthattheStrategicreportincludes
afairreviewofthedevelopmentand
performanceofthebusiness,witha
descriptionoftheprincipalrisksand
uncertainties.Suchconfirmationis
includedinthestatementofDirectors’
responsibilitiesonpages329and375.

TheStrategicreportprovides,onpages48
to50,adescriptionoftheGroup’scapital
position,financingandliquidity.Therisks
facingtheGroup’sbusinessarediscussed
intheGroupChiefRiskOfficer’sreportof
therisksfacingourbusinessandhowthese
aremanagedonpages52to69.

TheDirectorswhoheldofficeatthedate
ofapprovalofthisDirectors’reportconfirm
that,sofarastheyareeachaware,thereis
norelevantauditinformationofwhichthe
Company’sauditorisunaware;each
Directorhastakenallthestepsthatheor
sheoughttohavetakenasaDirectorto
makehimselforherselfawareofany
relevantauditinformationandtoestablish
thattheCompany’sauditorisawareofthat
information.Thisconfirmationisgivenand
shouldbeinterpretedinaccordancewith
theprovisionsofSection418ofthe
CompaniesAct2006.

Going concern
Inaccordancewiththeguidanceissued
bytheFinancialReportingCouncilin
September2014,‘GuidanceonRisk
Management,InternalControlandRelated
FinancialandBusinessReporting’,after
makingsufficientenquiriestheDirectors
haveareasonableexpectationthatthe
CompanyandtheGrouphaveadequate
resourcestocontinuetheiroperationsfor
aperiodofatleast12monthsfromthedate
thatthefinancialstatementsareapproved.
Insupportofthisexpectation,the
Company’sbusinessactivities,together
withthefactorslikelytoaffectitsfuture
development,successfulperformanceand
positioninthecurrenteconomicclimate,
aresetoutintheStrategicreportonpages
10to86.TherisksfacingtheGroup’s
capitalandliquiditypositionsandtheir
sensitivitiesarereferredtointheStrategic
reportonpages52to69andnoteII(c)
‘SolvencyCapitalPositionat31December
2018’withinAdditionalunauditedfinancial
information.InadditiontheDirectors
consideredtheoperationalandfinancial
risksarisingfromtheUK’sintended
departurefromtheEuropeanUnionina
numberofpossiblescenarios,including
thosewhichassumenowithdrawal
agreementisenacted.TheGroup’sIFRS
financialstatementsincludethedetailsof
theGroup’sborrowingsinnoteC6onpage
269,themarketriskandliquidityanalysis
associatedwiththeGroup’sassetsand
liabilitiescanbefoundinnoteC3.4(a)on
pages236to238,policyholderliability
maturityprofilebybusinessunitsinnotes
C4.1(b),(c)and(d)onpages244,246and
248respectively,cashflowdetailsinthe
consolidatedstatementofcashflowsand
provisionsandcontingenciesinnotesC11
andD2.TheDirectorsthereforeconsiderit
appropriatetocontinuetoadoptthegoing
concernbasisofaccountinginpreparing
thefinancialstatementsfortheyearended
31December2018.

128 Prudential plc AnnualReport2018

www.prudential.co.uk

Customers
ThefivelargestcustomersoftheGroup
constitutedinaggregatelessthan
30percentofitstotalrevenuefromsales
foreachof2018and2017.

US regulation and legislation
AsaresultofitslistingontheNewYork
StockExchange,theCompanyisrequired
tocomplywiththerelevantprovisionsof
theSarbanes-OxleyAct2002astheyapply
toforeignprivateissuersandhasadopted
procedurestoensuresuchcompliance.
Inparticular,inrelationtoSection302
oftheSarbanes-OxleyAct2002which
coversdisclosurecontrolsandprocedures,
aDisclosureCommitteehasbeen
established,reportingtotheGroupChief
Executive,chairedbytheChiefFinancial
OfficerandcomprisingmembersofGroup
headofficemanagement.Theworkofthe
DisclosureCommitteesupportstheGroup
ChiefExecutiveandChiefFinancialOfficer
inmakingthecertificationsregardingthe
effectivenessoftheGroup’sdisclosure
procedures.

Change of control 
Undertheagreementsgoverning
PrudentialCorporationHoldingsLimited’s
lifeinsuranceandfundmanagementjoint
ventureswithChinaInternationalTrust&
InvestmentCorporation(CITIC),ifthereis
achangeofcontroloftheCompany,CITIC
mayterminatetheagreementsandeither
(i)purchasetheCompany’sentireinterest
inthejointventureorrequiretheCompany
tosellitsinteresttoathirdpartydesignated
byCITIC,or(ii)requiretheCompanyto
purchaseallofCITIC’sinterestinthejoint
venture.Thepriceofsuchpurchaseorsale
istobethefairvalueofthesharestobe
transferred,asdeterminedbytheauditor
ofthejointventure.

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AnnualReport2018 Prudential plc 129

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIndex to principal Directors’ report disclosures

Information required to be disclosed in the Directors’ report may be found in the following sections:

Information

Section in Annual Report

Page number(s)

Disclosure of information to auditor

Statutory and regulatory disclosures

Directors in office during the year

Board of Directors

Corporate responsibility governance

Corporate responsibility review

Employment practices

Corporate responsibility review

Greenhouse gas emissions

Corporate responsibility review

Charitable donations 

Corporate responsibility review

Political donations and expenditure

Corporate responsibility review

Remuneration Committee report

Directors’ remuneration report

Directors’ interests in shares

Directors’ remuneration report

Agreements for compensation for loss of 
office or employment on takeover

Directors’ remuneration report

Details of qualifying third-party 
indemnity provisions

Governance report

Internal control and risk management

Governance report

Powers of Directors

Governance report

Rules governing appointment of Directors

Governance report

Significant agreements impacted by a 
change of control

Future developments of the business 
of the Company 

Governance report

Group Chief Executive’s report

128

89 to 94

70 to 86

78 to 80

75 to 77

85

85

132 to 169

158

162 and 163

106

107 and 108

128

105

129

4 to 7

Post-balance sheet events

Note D3 of the notes on the Group financial statements

299

Rules governing changes to the 
Articles of Association

Structure of share capital, including 
changes during the year and restrictions on 
the transfer of securities, voting rights and 
significant shareholders

Business review

Changes in borrowings

Dividend details

Financial instruments

Shareholder information

420

Shareholder information and note C10 of the notes  
on the Group financial statements

420, 421 and 291

Strategic report

Strategic report and note C6 of the notes on the 
Group financial statements

Strategic report

10 to 86

48, 49 and 269

2 and 39

Strategic report and Additional information

52 to 69 and 407

In addition, the risk factors set out on pages 407 to 415 and the additional unaudited financial information set out on pages 378 to 406, are 
incorporated by reference into the Directors’ report.

Signed on behalf of the Board of Directors

Alan F Porter 
Group General Counsel and Company Secretary
12 March 2019

130  Prudential plc  Annual Report 2018 

www.prudential.co.uk

04

Directors’ remuneration 
report

Annual statement from the Chairman of the Remuneration Committee

Our Executive Directors’ remuneration at a glance

Summary of the current Directors’ remuneration policy

Annual report on remuneration

Supplementary information

Page

132

135

137

142

166

ThisreporthasbeenpreparedtocomplywithSchedule8ofTheLargeandMedium-sizedCompaniesandGroups
(AccountsandReports)(Amendment)Regulations2013,aswellastheCompaniesAct2006andotherrelatedregulations.

Thefollowingsectionsweresubjecttoaudit:Tableof2018and2017ExecutiveDirectortotalremuneration
(the‘singlefigure’)andrelatednotes,salaryinformationtableinsectionentitledRemunerationinrespectof
performancein2018,Pensionentitlements,Long-termincentivesawardedin2018,ChairmanandNon-executive
Directorremunerationin2018,StatementofDirectors’shareholdings,Outstandingshareoptions,Recruitment
arrangementsandPaymentstopastDirectorsandpaymentsforlossofoffice.

www.prudential.co.uk
www.prudential.co.uk

AnnualReport2018 Prudential plc 131
AnnualReport2018 Prudential plc 131

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationDear shareholder,
I am pleased to present the 
Remuneration Committee’s report 
for the year to 31 December 2018.

isdeliveredwithintheCompany’srisk
frameworkandappetites,andthatthe
conductexpectationsofPrudential,our
regulatorsandotherstakeholdersaremet.

TheCommittee’sreportispresentedinthe
followingsections:

1

2

3

An‘ataglance’summaryoftheGroup’s
remunerationarrangementsonpages
135and136;

AsummaryofourDirectors’
remunerationpolicyonpages137
to141whichdescribeshowwepay
Directors.Thispolicywasapproved
byshareholdersatthe2017AGM;

OurAnnualreportonremunerationon
pages142to165whichdescribeshow
theCommitteeappliedtheDirectors’
remunerationpolicyin2018andthe
decisionsithasmadeinrespectof2019;
and

4

Supplementaryinformationonpages
166to169.

Bywayofpreface,Iwouldliketoshare
thecontextforthekeydecisionsthe
Committeetookduring2018,inparticular,
howwerewardedperformanceachieved
duringtheyear,theremuneration
arrangementsforthosejoiningand
steppingdownfromtheBoardandthe
decisionsrelatingtoremuneration
arrangementsin2019.

IamdelightedtowelcomeFieldsWicker-
MiurinwhojoinedtheCommitteein
September2018.

Implementing the Directors’ 
remuneration policy
During2018,theCommitteeoperated
allelementsofremunerationinlinewith
theDirectors’remunerationpolicy,which
receivedthesupportof90.7percent
ofshareholdersattheAGMinMay
2017.Thenewpolicysimplifiedpay
arrangementsbyreducingthenumberof
annualbonusmeasures,italsointroduced
atwo-yearholdingperiodonlong-term
incentiveawardsandincreasedshare
ownershipguidelines.

Iampleasedtonotethatanannualreview
oftheCommittee’seffectivenesswas
carriedoutin2018aspartoftheBoard
evaluation,asdescribedinmoredetail
onpage100.TheCommitteewasfound
tobefunctioningeffectively.

Rewarding 2018 performance
Prudential’sexecutiveremuneration
arrangementsrewardtheachievementof
Group,business,functionalandpersonal
targets,providedthatthisperformance

AssetoutintheStrategicreportsection
earlierinthisAnnualReport,theGroup
deliveredastrongfinancialresultwhich
hasbeenachievedinparalleltotheGroup’s
goodprogressinthepreparationsforthe
intendeddemergerofM&GPrudential.
Thetableoppositeillustratesachievement
ofKPIs.

2018operatingprofitandGroupfree
surplusgenerationexceededthestretching
targetsestablishedbytheBoard,with
operatingprofit6percenthigherand
Groupfreesurplusgeneration14percent
higherthan2017onaconstantexchange
ratebasis,despitelowerearningsfrom
annuitiesfollowingthereinsurance
transactioninMarch2018.EEVnew
businessprofitwas11percenthigherthan
prioryearonaconstantexchangerate
basisreflectingtheperformancesoutlined
inthebusinessperformancereview,which
deliveredaresultapproachingtheBoard
approvedtargets.Allofourbusinessunits
achievedtargetremittanceslevelsand,
althoughlowerthanthepriorperiod,we
achievedourobjectivetobalancenet
remittancessufficienttocoverthedividend
andcorporatecosts,withreinvestmentin
profitableopportunitieswithinthe
businessunits,andmaintainedsignificant
cashstockatthecentre.Thebusinessunit
remittancescontributedtoGroup
cashflow,whichapproachedthestretch
targetlevel.TheGroupachievedthese
resultswhilemaintainingappropriatelevels
ofcapitalandwhileoperatingwithinthe
Group’sriskframeworkandappetites.The
Committeebelievesthatthebonusesit
awardedtoExecutiveDirectorsfor2018
(between84percentand95percentof
executives’maximumAIPopportunities)
appropriatelyreflectthisperformance.

Performancein2018hascontinuedto
deliveronthemomentumachievedin
recentyears.TheGroupdeliveredtotal
operatingprofitsof£13,782millioninthe
2016,2017and2018financialyears.
Basedontotalshareholderreturn(TSR)
andthisstrongcumulativeoperating
profitperformanceovertheperiod,the
Committeedeterminedthatbetween
55.5and62.5percentofthePrudential
LongTermIncentivePlan(PLTIP)awards
madetoExecutiveDirectorsin2016
wouldvest(dependingonthebusiness
unit).Theseawardswillbereleasedto
participantsinApril2019.

TheCommitteecontinuestoensure
thatpaymentsandshareorADRaward
releasesreflecttheperformanceofthe
business,andremainsmindfulofitsscope
tousediscretionifitisnotsatisfiedthat
underlyingfinancialperformancejustifies
therewardsarithmeticallysuggestedby
theachievementoftheperformance
conditions.

Thetotal2018remunerationor‘single
figure’fortheGroupChiefExecutive,Mike
Wells,is13.2percentlowerthanhistotal
2017‘singlefigure’,notwithstandinghis
exceptionalleadershipandpersonal
performance.Thischieflyreflectsthata
lowerproportionof2016PLTIPawards
vestedthanof2015awards.

Changes to the executive team
Asyouwillbeaware,therehavebeen
changestoPrudential’steamofExecutive
Directorsduring2018.JamesTurnerwas
appointedasGroupChiefRiskOfficerin
March2018.AnneRichardssteppeddown
fromtheBoardasChiefExecutive,M&Gin
August2018.BarryStoweretiredas
ChairmanandChiefExecutiveOfficerof
ourNorthAmericanBusinessUnit(NABU)
andsteppeddownfromtheBoardon
31December2018.Hewassucceededby
MichaelFalconwhowasappointedtothe
Boardon7January2019.Theremuneration
decisionsarisingfromthesechangeswere
disclosedinstockexchangeandwebsite
announcementswhentheytookplace.
Furtherinformationcanbefoundinthe
RecruitmentarrangementsandPayments
topastDirectorssectionsofthisreport.

Implementation in 2019
TheCommitteeintendstocontinueto
operatewithinthecurrentDirectors’
remunerationpolicyduring2019.In
determiningremunerationpackagesfor
2019,theCommitteewasmindfulofthe
needforrestraintinbasesalaryincreases.
AllExecutiveDirectorsreceivedasalary
increaseof2percenteffective1January
2019.The2019salaryincreasebudgetsfor
otheremployeesacrosstheGroup’s
businessunitswerebetween2percentand
8percent.Nochangeshavebeenmadeto
executives’maximumopportunitiesunder
eithertheannualincentiveorthelong-term
incentiveplans,aswebelieveremuneration
packagesprovideanappropriatebalance
betweenperformanceovertheshortand
thelongterm.

Duringlate2018andearly2019,
Icorrespondedwithandmetthemajority
ofourmajorshareholders,aswellas
organisationsthatrepresentandadvise
shareholders.OnbehalfoftheCommittee,

132 Prudential plc AnnualReport2018

www.prudential.co.uk

Annual statement from the Chairman of the Remuneration CommitteeDirectors’ remuneration reportPerformance measures

Group performance (£m)3

Operating profit1
Prudential’sprimarymeasure
ofprofitabilityandakeydriver
ofshareholdervalue.

4,699

4,827

3,969

4,256

3,154

3%/6%

2017-2018 growth 
(AER/CER)4

2018 bonus achievement

Above stretch  
target level

CAGR5(excludingKorea):+11%

2014

2015

2016

2017

2018

EEV new business profit2
Ameasureofthefutureprofitability
ofthenewbusinesssoldduringtheyear
andindicatestheprofitablegrowthof
theGroup.

CAGR5(excludingKoreaandUKbulk
annuitynewbusinessprofits):+18%

Group free surplus generation
Ameasureoftheinternalcash
generationofourbusinessunits.

3,616

3,877

3,088

7%/11%

2,492

2,021

2014

2015

2016

2017

2018

3,566

3,640

4,047

3,025

2,553

11%/14%

CAGR5(excludingKoreaandUKbulk
annuitynewbusinessprofits):+14%

Business unit remittances3
CashflowsacrosstheGroupreflectour
aimofachievingabalancebetween
ensuringsufficientnetremittancesfrom
businessunitstocoverthedividend
(aftercorporatecosts)andtheuseof
cashforreinvestmentinprofitable
opportunities.

2014

2015

2016

2017

2018

1,625

1,482

1,718

1,788

1,732

-3%

CAGR5:+4%

2014

2015

2016

2017

2018

Operatingprofit
accountedfor35percent
ofGroupfinancialbonus
targets.

Approaching  
target level

EEVnewbusinessprofit
accountedfor15percent
ofGroupfinancialbonus
targets.

Above stretch  
target level

Groupfreesurplus
generationaccountedfor
30percentofGroup
financialbonustargets.

Above target, 
approaching stretch 
target level

Acashflowmeasure
wasusedtodetermine
20percentoftheGroup
financialbonustargets.

Notes
1

Inthisreport‘operatingprofit’referstoadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns.Aspreviouslyreportedandexcludingthecontribution
fromtheKorealifebusinessforallyears.

2 AspreviouslyreportedandexcludingthecontributionfromtheKorealifebusinessandUKbulkannuitynewbusinessprofitsforallyears.
3 Asreportedbasis.
4 Asreportedbasis/constantexchangebasis(excludingbusinessunitremittances,whicharepresentedasreported).
5 2014-2018CAGRasreported.

www.prudential.co.uk

AnnualReport2018 Prudential plc 133

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationDirectors’ remuneration report continued

This approach benefits from maximising 
the community of interest between 
Executive Directors and other shareholders 
during the 2019 to 2021 period, improving 
simplicity by reducing the number of 
measures used in the PLTIP, and providing 
a set of metrics common to all Executive 
Directors by removing the different 
measures and weightings previously 
applied to Group executives, business unit 
Chief Executives and to the Group Chief 
Risk Officer.

Reduced pension benefits for newly 
recruited Executive Directors 
The Committee is mindful of the recent 
developments with regards to the 
alignment of retirement benefits across 
the Group, and for externally recruited 
Executive Directors appointed on or after 
1 March 2019 has committed to reducing 
the pension benefits from the current level 
of 25 per cent of salary to 20 per cent of 
salary. As part of next year’s review of the 
Directors’ remuneration policy, the 
Committee will consider its approach to 
Executive Director pension benefits further 
in the light of market developments, to 
ensure they are appropriately aligned to 
the retirement arrangements offered 
across the wider workforce taking into 
account the composition of the Group 
at that time.

Early publication of the CEO 
pay ratio
The Committee has decided to publish 
the CEO pay ratio in the 2018 Directors’ 
remuneration report, one year in advance 
of the disclosure becoming a requirement 
under the UK Companies (Miscellaneous 
Reporting) Regulations 2018. This has 
been welcomed by many shareholders.

Enhanced disclosure of performance 
against personal and functional 
Annual Incentive Plan targets 
This report includes more detail about the 
process for setting personal and strategic 
targets, and about levels of achievement 
against the targets used for 2018 bonuses. 
There is also a new section on the 
functional objectives used in the 
determination of the Group Chief Risk 
Officer’s bonus. These disclosures can 
be found in the Annual report on 
remuneration. 

I would like to thank them for their 
engagement. During this consultation, 
there was a great deal of support for the 
proposals which the Committee made for 
2019 and valuable discussions on other 
areas for consideration. 

In light of conversations with shareholders 
and their advisers, and given the unusual 
circumstances of the Group as it prepares 
for the planned demerger of the 
M&GPrudential business, the Committee 
has made the following changes for 2019 
which aim to enhance the transparency of 
executive remuneration arrangements; 
simplify the connection between 
performance and reward; and reflect 
changes in market practice which are 
developing in the context of the new UK 
Corporate Governance Code:

Reduced proportion of 2019 PLTIP 
awards vesting for threshold 
performance
The Committee has reduced the 
proportion of 2019 PLTIP awards which 
would vest for threshold performance 
from 25 per cent to 20 per cent. This would 
see the value available for threshold 
performance decrease from 100 per cent 
of salary for the Group Chief Executive to 
80 per cent of salary. 

Revised 2019 PLTIP award 
performance measures
It is imperative that the performance 
measures attached to PLTIP awards create 
a clear focus within the executive team 
and a straightforward connection with 
the value to be delivered to shareholders, 
particularly as the Group prepares for the 
planned demerger. On this basis, the 
Committee has decided that a different 
mixture of performance conditions are 
used, specifically for the awards to be 
made in 2019, which will vest based 
on performance over the 2019 to 2021 
financial years. 

The vesting of 75 per cent of the 2019 
PLTIP awards will be based on the 
achievement of relative TSR targets. 
Performance against our balanced 
scorecard targets will continue to 
determine the vesting of the remaining 
25 per cent of the awards as set out in the 
Statement of implementation in 2019. The 
measures attached to long-term incentive 
awards to be made in 2020 and subsequent 
years will be developed in light of the 
evolving priorities of the business and we 
will consult with shareholders on these in 
due course.

Post cessation share ownership 
policy
Our current policy is that existing 
remuneration arrangements, including the 
deferral under the bonus into Prudential plc 
shares or ADRs for three years and a 
post-performance holding period of two 
years for awards of Prudential plc shares 
or ADRs under the PLTIP, will normally 
continue to provide alignment between the 
interests of our senior executives and our 
other shareholders for a period after the 
end of employment. This will be reviewed 
as part of the development of the new 
Directors’ remuneration policy in 2019. 

In conclusion
The Committee intends to seek 
shareholder approval for a new Directors’ 
remuneration policy at the 2020 AGM. 
During 2019, we will review this policy, 
taking into account the demerger, the 
views of our shareholders, evolving market 
practice in meeting the requirements of the 
new UK Corporate Governance Code, 
changing accounting standards and the 
broader regulatory and competitive 
environment. I trust that you will find 
this report a clear account of the way in 
which the Committee has implemented 
the Directors’ remuneration policy 
during 2018. 

Anthony Nightingale, CMG SBS JP
Chairman of the Remuneration 
Committee
12 March 2019

134  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Our Executive Directors’ remuneration  
at a glance

Our current remuneration architecture

Salary and 
benefits

Cash bonus

Deferred bonus

Prudential
Long Term
Incentive Plan 
(PLTIP)

Key elements1

Fixed pay

Short-term 
variable pay

Financial/functional 
and personal objectives 
set with reference to 
business plans approved 
by the Board

Long-term 
variable pay

Stretching operating 
profit ranges set with 
reference to business 
plans approved by the 
Board for in-flight 
awards2

TSR vesting relative to 
international insurance 
peers

Balanced scorecard of 
capital, conduct and 
diversity measures

8
1
0
2

9
1
0
2

0
2
0
2

1
2
0
2

2
2
0
2

3
2
0
2

Key features of the policy

How we implemented the policy

Broadly aligned with pay budget 
for other employees

Salary increase of 2% in 2018

The maximum opportunity is 
up to 200% of salary

40% of bonus is deferred into 
shares for three years

Award is subject to malus and 
clawback provisions

The Group Chief Executive has a maximum 
bonus opportunity of 200% of salary. For 
other Executive Directors the maximum is 
180% of salary or less

2018 bonuses were paid based on financial 
performance or functional measures as 
well as personal objectives

Maximum award under the plan 
is 550% of salary

Awards in 2018 were below the plan limits:
—  Group Chief Executive: 

Aligned with long-term business 
strategy and delivery of shareholder 
value

Measured over three financial years 
from year of award with a two-year 
post-performance holding period

Award is subject to malus and 
clawback provisions

400% of salary

—  CEO, NABU: 460% of salary
—  CEO, M&G: 450% of salary3
—  Other PLTIP awards were 

250% of salary

For business unit CEOs, awards vest based 
on TSR, business unit operating profit and 
balanced scorecard measures

For other Executive Directors, awards vest 
based on TSR, Group operating profit and 
balanced scorecard measures

Share ownership 
guidelines

Share ownership
guidelines

Significant share ownership guidelines for all Executive Directors as follows:
— 400% of salary for the Group Chief Executive
— 250% of salary for other Executive Directors

Notes
1 TheCEO,NABUisalsoeligibletoreceivea10percentshareoftheJacksonbonuspool.
2 PLTIPawardsgrantedin2019willbesubjecttorelativeTSRandbalancedscorecardmeasuresonly.
3 TheCEO,M&Gresignedduringtheyearandthisawardwilllapse.

www.prudential.co.uk

AnnualReport2018 Prudential plc 135

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
What performance means for Executive Directors’ pay
AtPrudential,remunerationpackagesaredesignedtoensureastrongalignmentbetweenpayandperformance.Asyoucanseefromthe
chartswithintheAnnualstatementfromtheChairmanoftheRemunerationCommittee,sustainedgrowthacrossourkeyperformance
metricshasdeliveredsubstantialvaluetoourshareholders.Thishasbeenreflectedinboththeannualbonusespaidandthereleaseof
long-termincentiveawards,assetoutintheAnnualreportonremuneration.

Inparticular,thelong-termincentivesawardedtoExecutiveDirectorsin2016hadstretchingperformanceconditionsattachedtovesting
andweredenominatedinsharesorADRs.Thevaluegeneratedforshareholdersthroughsharepricegrowthanddividendspaidoverthe
lastthreeyearsisreflectedinthevalueoftheLTIPreleases.

Thevalueoftheseperformance-relatedelementsofremunerationisaddedtothefixedpackagesprovidedtoExecutiveDirectorsto
calculatethe2018‘singlefigure’oftotalremuneration.Thetotal2018‘singlefigure’fortheGroupChiefExecutiveis13.2percentless
thanthetotal2017‘singlefigure’,despitecontinuingstrongbusinessperformanceandhisexceptionalleadershipandpersonal
performance.Thisischieflyaresultofalowerlevelofvestingofthe2016PLTIPawards.ThevaluesfortheExecutiveDirectorsduringthe
yearareoutlinedinthetablebelow:

Executive Director

Role

MarkFitzPatrick
JohnFoley

ChiefFinancialOfficer
ChiefExecutive,

Fixed pay

Performance related

2018
salary

Pension and
 benefits

2018 
bonus

LTIP 
vesting

2018 
single figure

2017 
single figure1

£745,000

£275,000

£1,241,000

–

£2,261,000

£1,634,000

NicNicandrou2
AnneRichards4
BarryStowe2,5
JamesTurner7
MikeWells

M&GPrudential
ChiefExecutive,PCA3
ChiefExecutive,M&G
ChairmanandCEO,NABU6
GroupChiefRiskOfficer
GroupChiefExecutive

£781,000
£1,023,000
£249,000
£867,000
£521,000
£1,126,000

£318,000
£654,000
£164,000
£287,000
£239,000
£689,000

£1,186,000
£1,692,000
–
£4,935,000
£793,000
£2,133,000

£1,511,000
£1,433,000
–
£2,761,000
£347,000
£3,486,000

£3,796,000
£4,802,000
£413,000
£8,850,000
£1,900,000
£7,434,000

£4,597,000
£4,705,000
£3,053,000
£9,541,000
N/A
£8,560,000

Notes
1 Revised2017singlefigure,inlinewiththeregulations,reflectingtheactualvalueof2017LTIPreleasesandadditionaldividendspaidassetoutinthenotestothe2017singlefigure

tableonpage145.

2 NicNicandrouandBarryStowearepaidintheirlocalcurrencyandexchangeratefluctuationswillthereforeimpactthereportedsterlingvalue.
3 PCAisanabbreviationofPrudentialCorporationAsia.
4 AnneRichardsresignedandsteppeddownfromtheBoardasanExecutiveDirectoron10August2018.HeremploymentwiththeCompanyterminatedon30November2018.
5 BarryStoweretiredfromtheBoardon31December2018.HisemploymentwiththeCompanywillterminateon31December2019.
6 NABUisanabbreviationofNorthAmericanBusinessUnitwhichincludesJacksonNationalLifeandPPMAmerica.NABUisnowdescribedasJacksonHoldings.
7 JamesTurnerwasappointedtotheBoardon1March2018asGroupChiefRiskOfficer.TheremunerationabovewaspaidinrespectofhisserviceasanExecutiveDirector.

Aligning 2019 pay to performance
TheCommitteeawardedsalaryincreasestotheExecutiveDirectorsfor2019of2percent,whichwasatthelowerendoftherange
ofsalaryincreasebudgetsforthewiderworkforce.Nochangeshavebeenmadetoincentiveopportunitiesaswebelieveremuneration
packagesremainstronglyalignedwithperformanceoverboththeshortandthelongterm.However,asdiscussedintheAnnual
statementfromtheChairmanoftheRemunerationCommitteeintheprevioussection,theCommitteehasreducedtheproportion
ofthe2019PLTIPawardswhichwouldvestforthresholdperformance.

Remunerationpackagesfor2019aresetoutindetailintheAnnualreportonremunerationandsummarisedbelow:

Executive Director

Role

MichaelFalcon2
MarkFitzPatrick
JohnFoley
NicNicandrou
JamesTurner
MikeWells

ChairmanandCEO,JacksonHoldings
ChiefFinancialOfficer
ChiefExecutive,M&GPrudential
ChiefExecutive,PrudentialCorporationAsia
GroupChiefRiskOfficer
GroupChiefExecutive

AIP

2019
salary

Maximum 
bonus 
(% of salary)

Bonus 
deferred
(% of bonus)

PLTIP award 
(% of salary)1

US$800,000
£760,000
£797,000
HK$10,930,000
£638,000
£1,149,000

100%
175%
180%
180%
160%
200%

40%
40%
40%
40%
40%
40%

400%
250%
250%
250%
250%
400%

Notes
1 ThePLTIPawardissubjecttoathree-yearperformanceperiodandafurthertwo-yearholdingperiod.
2 MichaelFalconwasappointedtotheBoardon7January2019asChairmanandChiefExecutiveOfficer,JacksonHoldingsLLC.Inadditiontohavingamaximumbonusopportunity

of100percentofsalaryundertheAIPhewillalsobeeligibletoreceivea10percentshareoftheJacksonbonuspool.

136 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedSummary of the current Directors’ 
remuneration policy

TheCompany’sDirectors’remunerationpolicywasapprovedbyshareholdersatthe2017AGM.Thispolicycameintoeffectfollowing
theAGMon18May2017andisexpectedtoapplyuntilthe2020AGM,whenshareholderswillbeaskedtoapprovearevisedDirectors’
remunerationpolicy.

ThepagesthatfollowpresentasummaryofthecurrentDirectors’remunerationpolicy.Thecompletepolicycanbefoundonourwebsite
atwww.prudential.co.uk/investors/governance-and-policies

Remuneration for Executive Directors

Fixed pay
Element

Salary

Operation

TheCommitteereviewssalariesannually,consideringfactorssuchas:

— SalaryincreasesforotheremployeesacrosstheGroup;
— Theperformanceandexperienceoftheexecutive;
— Thesizeandscopeoftherole;
— Groupand/orbusinessunitfinancialperformance;
— Internalrelativities;and
— Externalfactorssuchaseconomicconditionsandmarketdata.

Marketdataisalsoreviewedsothatsalariesremaininacompetitiverange,
relativetoeachExecutiveDirector’slocalmarket.

Benefits

ExecutiveDirectorsareofferedbenefitswhichreflecttheirindividual
circumstancesandarecompetitivewithintheirlocalmarket,including:

— Healthandwellnessbenefits;
— Protectionandsecuritybenefits;
— Transportbenefits;
— Familyandeducationbenefits;
— Allemployeeshareplansandsavingsplans;
— Relocationandexpatriatebenefits;and
— Reimbursedbusinessexpenses(includinganytaxliability)incurred

whentravellingoverseasinperformanceofduties.

Provision for 
an income in 
retirement

CurrentExecutiveDirectorshavetheoptionto:

— Receivepaymentsintoadefinedcontributionscheme;and/or
— Takeacashsupplementinlieuofcontributions.

Jackson’sDefinedContributionRetirementPlanhasaguaranteedelement
(6percentofpensionablesalary)andadditionalcontributions(uptoa
further6percentofpensionablesalary)basedontheprofitabilityofJackson.

Opportunity

AnnualsalaryincreasesforExecutive
Directorswillnormallybeinlinewith
theincreasesforotheremployees
acrossourbusinessunits.However,
thereisnoprescribedmaximum
annualincrease.

Themaximumpaidwillbethecostto
theCompanyofprovidingbenefits.
Thecostofbenefitsmayvaryfrom
yeartoyearbuttheCommitteeis
mindfulofachievingthebestvalue
fromproviders.

ExecutiveDirectorsareentitled
toreceivepensioncontributionsor
acashsupplement(orcombination
ofthetwo)uptoatotalof25percent
ofbasesalary.

Inaddition,theChiefExecutive,
PrudentialCorporationAsiareceives
statutorycontributionsintothe
MandatoryProvidentFund.

www.prudential.co.uk

AnnualReport2018 Prudential plc 137

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationVariable pay
Element

Operation

Annual bonus

CurrentlyallExecutiveDirectorsparticipateintheAnnualIncentivePlan(AIP).

AIPawardsforallExecutiveDirectors,otherthantheGroupChiefRisk
Officer,aresubjecttotheachievementoffinancialandpersonalobjectives.
TheGroupChiefRiskOfficer’sperformancemeasuresareentirelybasedon
acombinationoffunctionalandpersonalmeasures.

Businessunitchiefexecutiveseitherhavemeasuresoftheirbusinessunit’s
financialperformanceintheAIPortheymayparticipateinabusinessunit
specificbonusplan.Forexample,theChairmanandCEO,NABUcurrently
participatesintheJacksonSeniorManagementBonusPoolaswellasin
theAIP.

Thefinancialmeasuresusedfortheannualbonuswilltypicallyincludeprofit
andcashflowtargetsandpaymentsdependontheachievementofminimum
capitalthresholds.Jackson’sprofitabilityandotherkeyfinancialmeasures
determinethevalueoftheJacksonSeniorManagementBonusPool.

Inspecificcircumstances,theCommitteealsohasthepowertorecoverall
(orpartof)bonusesforaperiodaftertheyareawardedtoexecutives.These
clawbackpowersapplytothecashanddeferredelementsofbonusesmade
inrespectofperformancein2015andsubsequentyears.

Deferred 
bonus shares

ExecutiveDirectorsarerequiredtodeferapercentage(currently
40percent)oftheirtotalannualbonusintoPrudentialsharesforthreeyears.
Thereleaseofawardsisnotsubjecttoanyfurtherperformanceconditions.

Prudential 
Long Term 
Incentive Plan

TheCommitteehastheauthoritytoapplyamalusadjustmenttoall,oraportion
of,anoutstandingdeferredawardinspecificcircumstances.From2015,the
Committeealsohasthepowertorecoverall,oraportionof,amountsalready
paidinspecificcircumstancesandwithinadefinedtimeframe(clawback).

CurrentlyallExecutiveDirectorsparticipateinthePrudentialLongTerm
IncentivePlan(PLTIP).ThePLTIPhasathree-yearperformanceperiod.
Theperformancemeasuresattachedtoeachawardaredependentonthe
roleoftheexecutiveandwillbedisclosedintherelevantAnnualreporton
remuneration.TheCommitteehastheauthoritytoapplyamalusadjustment
toall,oraportionof,anoutstandingawardinspecificcircumstances.
For2015andsubsequentyears,theCommitteealsohasthepowerto
recoverall,oraportionof,amountsalreadypaidinspecificcircumstances
andwithinadefinedtimeframe(clawback).

From2017,PLTIPawardsareusuallysubjecttoanadditionaltwo-year
holdingperiodfollowingtheendofthethree-yearperformanceperiod.

Opportunity

TheChiefExecutive,M&Ghasa
bonusopportunityofthelowerofsix
timessalaryor0.75percentofM&G’s
operatingprofit.ForotherExecutive
DirectorsthemaximumAIP
opportunityisupto200percentof
salary.Annualawardsaredisclosed
intherelevantAnnualreporton
remuneration.

InadditiontotheAIP,theChairman
andCEO,NABUreceivesa
10percentshareoftheJackson
SeniorManagementBonusPool.

Themaximumvestingunderthis
arrangementis100percentof
theoriginaldeferralplusaccrued
dividendshares.

Thevalueofsharesawardedunder
thePLTIP(inanygivenfinancialyear)
maynotexceed550percentofthe
executive’sannualbasicsalary.

Awardsmadeinaparticularyearare
usuallysignificantlybelowthislimit
andaredisclosedintherelevant
Annualreportonremuneration.The
Committeewouldconsultwithmajor
shareholdersbeforeincreasingaward
levelsduringthelifeofthispolicy.

ThemaximumvestingunderthePLTIP
is100percentoftheoriginalshare
awardplusaccrueddividendshares.

Share ownership guidelines

Theguidelinesforshareownershipareasfollows:

— 400percentofsalaryfortheGroupChiefExecutive;and

— 250percentofsalaryforotherExecutiveDirectors.

Executiveshavefiveyearsfromtheimplementationoftheseincreasedguidelines(orfromthedateoftheirappointment,iflater)tobuild
thislevelofownership.SharesearnedanddeferredundertheAIPareincludedincalculatingtheExecutiveDirector’sshareholdingfor
thesepurposes.Unvestedshareawardsunderlong-termincentiveplansarenotincludedbutvestedshareawardsunderlong-term
incentiveplanswhicharesubjecttothetwo-yearholdingperiodareincluded.

ProgressagainsttheshareownershipguidelinesisdetailedintheStatementofDirectors’shareholdingssectionoftheAnnualreport
onremuneration.

138 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedMalus and clawback policy
TheCommitteemayapplyclawbackand/oramalusadjustmenttovariablepayincertaincircumstancesassetoutbelow.TheCommittee
candelaythereleaseofawardspendingthecompletionofaninvestigationwhichcouldleadtotheapplicationofmalusorclawback.

Circumstances when the Committee may exercise its discretion to apply malus or clawback to an award

Malus(appliesinrespectof
anyannualbonusorlong-term
incentiveaward)

Whereabusinessdecisiontakenduringtheperformanceperiodbythebusinessunitbywhichthe
participantwasemployedhasresultedinamaterialbreachofanylaw,regulation,codeofpractice
orotherinstrumentthatappliestocompaniesorindividualswithinthebusinessunit.

Allowsunvestedsharesawarded
underdeferredbonusandLTIP
planstobeforfeitedorreduced
incertaincircumstances.

Thereisamateriallyadverserestatementoftheaccountsforanyyearduringtheperformance
periodof(i)thebusinessunitinwhichtheparticipantworkedatanytimeinthatyear;and/or
(ii)anymemberoftheGroupwhichisattributabletoincorrectinformationabouttheaffairsof
thatbusinessunit.

Clawback 
Allowscashandshareawards
toberecoveredbeforeorafter
releaseincertaincircumstances.

AnymatterariseswhichtheCommitteebelievesaffectsormayaffectthereputationofthe
CompanyoranymemberoftheGroup.

Whereatanytimebeforethefifthanniversaryofthestartoftheperformanceperiod,either
(i)thereisamateriallyadverserestatementoftheCompany’spublishedaccountsinrespectofany
financialyearwhich(inwholeorpart)comprisedpartoftheperformanceperiod;or(ii)itbecomes
apparentthatamaterialbreachofalaworregulationtookplaceduringtheperformanceperiod
whichresultedinsignificantharmtotheCompanyoritsreputation,andtheCommitteeconsiders
itappropriate,takingaccountoftheextentoftheparticipants’responsibilityfortherelevant
restatementorbreach,thatclawbackbeappliedtotherelevantparticipant.

ThefullDirectors’remunerationpolicysetsouttheCommittee’spowersinrespectofExecutiveDirectorsjoiningorleavingtheBoard,
whereachangeinperformanceconditionsisappropriateorinthecaseofcorporatetransactions(suchasatakeover,mergerorrights
issue).Thepolicyalsodescribeslegacylong-termincentiveplansunderwhichsomeExecutiveDirectorscontinuetoholdawards.

SubsequenttotheapprovaloftheDirectors’remunerationpolicybyourshareholders,wehavedeterminedthatforPLTIPawards
grantedin2019andsubsequentyearstheproportionvestingforthresholdperformancewillbereducedfrom25percentto20percent
ofthemaximumopportunity,andexternallyrecruitedExecutiveDirectorsappointedonorafter1March2019willbeofferedpension
benefitsof20percentofsalary,ratherthanthecurrentlevelof25percentofsalary.

Scenarios of total remuneration
ThefollowingchartprovidesanillustrationofthefuturetotalremunerationforeachExecutiveDirectorinrespectoftheirremuneration
opportunityfor2019.Threescenariosofpotentialoutcomeareprovidedbasedonunderlyingassumptionsshowninthenotestothe
chart.InlinewithchangestoSchedule8ofTheLargeandMedium-sizedCompaniesandGroups(AccountsandReports)(Amendment)
Regulations2013whichwouldapplyfromthenextDirectors’remunerationpolicy,wehaveindicatedthemaximumremunerationthat
wouldbedeliveredtoeachExecutiveDirectorbya50percentsharepricegrowthduringtherelevantperformanceperiod.

TheCommitteeissatisfiedthatthemaximumpotentialremunerationoftheExecutiveDirectorsisappropriate.Prudential’spolicyisto
offerExecutiveDirectorsremunerationwhichreflectstheperformanceandexperienceoftheexecutive,internalrelativitiesandGroup
and/orbusinessunitfinancialperformance.Inorderforthemaximumillustratedtotalremunerationtobepayable:

— FinancialperformancemustexceedtheGroupand/orbusinessunit’sstretchingbusinessplan;
— RelativeTSRmustbeatorabovetheupperquartilerelativetothepeergroup;
— Thebalancedscorecard,alignedtotheGroup’sstrategicpriorities,mustbefullysatisfied;
— Functionalandpersonalperformanceobjectivesmustbefullymet;
— PerformancemustbeachievedwithintheGroup’sandbusinessunits’riskframeworkandappetites;and
— TheCompany’ssharepricemustgrowby50percentoverthreeyears.

www.prudential.co.uk

AnnualReport2018 Prudential plc 139

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information£000
12,000

10,000

8,000

6,000

4,000

2,000

8,996

40%

51%

6,463

23%

64%

819

100%

0

13%

9%

1,039

100%

i

i

M
n
m
u
m

i

i

M
n
m
u
m

i

M
a
x
m
u
m

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

5,219
55%

25%

20%

i

M
a
x
m
u
m

2,892

41%

23%

36%

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

5,542

54%

26%

20%

i

M
a
x
m
u
m

3,082
41%

23%

36%

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

4,320

55%

24%

21%

i

M
a
x
m
u
m

2,414

41%

21%
38%

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

907

100%

i

i

M
n
m
u
m

1,119
100%

i

i

M
n
m
u
m

7,501

52%

25%

23%

i

M
a
x
m
u
m

4,276
38%

22%

40%

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

1,704

100%

i

i

M
n
m
u
m

11,035

62%

21%

17%

i

M
a
x
m
u
m

5,864

49%

1,843
100%

20%

31%

i

i

M
n
m
u
m

I

n

l
i

n
e
w

i
t
h
e
x
p
e
c
t
a
t
i
o
n
s

Michael Falcon

Mark FitzPatrick

John Foley

James Turner

Nic Nicandrou

Mike Wells

 Fixed
 Short-termincentives
 Long-termincentives

Note
Thescenariosinthechartabovehavebeencalculatedonthefollowingassumptions:

Fixedpay

Basesalaryat1January2019.

Minimum

In line with expectations

Maximum

Pensionallowanceat1January2019.

Estimatedvalueofbenefitsbasedonamountspaidin2018.
ForMichaelFalconthishasbeenbasedonthevalueofbenefits
paidtohispredecessor,BarryStowe.

NicNicandrouandMichaelFalconarepaidinHK$andUS$
respectivelyandfigureshavebeenconvertedtoGBPforthe
purposesofthischart.

Annualbonus

Nobonuspaid.

Long-termincentives
(excludesdividends)

NoPLTIPvesting.

50%ofmaximumAIP.

100%ofmaximumAIP.

Jacksonbonuspoolattheaverage
ofthelastthreeyears.

Jacksonbonuspoolathighest
ofthelastthreeyears.

Vestingof62.5%ofawardunder
PLTIP(midwaybetweenthreshold
andmaximum).

Vestingof100%ofaward
underPLTIP;plus

Sharepricegrowthof50%
overthreeyears.

140 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continued 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration for Non-executive Directors and the Chairman

Non-executive Directors
Fees

AllNon-executiveDirectorsreceiveabasic
feefortheirdutiesasaBoardmember.
Additionalfeesarepaidforadded
responsibilitiessuchaschairmanshipand
membershipofcommitteesoractingasthe
SeniorIndependentDirector.Feesarepaid
toNon-executiveDirectorsincash.Fees
arereviewedannuallybytheBoardwith
anychangeseffectivefrom1July.

Non-executiveDirectorsarenoteligible
toparticipateinannualbonusplansor
long-termincentiveplans.

If,inaparticularyear,thenumberof
meetingsismateriallygreaterthanusual,
theCompanymaydeterminethatthe
provisionofadditionalfeesisfairand
reasonable.

Chairman

TheChairmanreceivesanannualfee
fortheperformanceoftherole.On
appointment,thefeemaybefixedfor
aspecifiedperiodoftime.Feeswill
otherwisebereviewedannuallywith
anychangeseffectivefrom1July.

TheChairmanisnoteligibletoparticipate
inannualbonusplansorlong-term
incentiveplans.

Benefits

Share ownership guidelines

TravelandexpensesforNon-executive
Directorsareincurredinthenormalcourse
ofbusiness,forexample,inrelationto
attendanceatBoardandCommittee
meetings.Thecostsassociatedwiththese
areallmetbytheCompany.

ItisexpectedthatNon-executiveDirectors
willholdshareswithavalueequivalentto
onetimestheannualbasicfee(excluding
additionalfeesforchairmanshipand
membershipofanycommittees).

Non-executiveDirectorsareexpectedto
attainthislevelofshareownershipwithin
threeyearsoftheirappointment.

TheChairmanmaybeofferedbenefits
including:

— Healthandwellnessbenefits;

— Protectionandsecuritybenefits;

TheChairmanhasashareownership
guidelineofonetimeshisannualfeeand
isexpectedtoattainthislevelofshare
ownershipwithinfiveyearsofthedate
ofhisappointment.

— Transportbenefits;

— Reimbursementofbusinessexpenses
(andanyassociatedtaxliabilities)
incurredwhentravellingoverseas
inperformanceofduties;and

— Relocationandexpatriatebenefits

(whereappropriate).

TheChairmanisnoteligibletoreceive
apensionallowanceortoparticipateinthe
Group’semployeepensionschemes.

InsettingtheDirectors’remunerationpolicy,theCommitteeconsidersarangeoffactorsincluding:

Statement of consideration of conditions elsewhere in the Group
AcrosstheGroup,remunerationisreviewedregularlywiththeintentionthatallemployeesarepaidappropriatelyinthecontextoftheir
localmarketandgiventheirindividualskills,experienceandperformance.Eachbusinessunit’ssalaryincreasebudgetissetwith
referencetolocalmarketconditions.TheCommitteeconsiderssalaryincreasebudgetsineachbusinessunitwhendeterminingthe
salariesofExecutiveDirectors.

PrudentialdoesnotconsultwithemployeeswhensettingtheDirectors’remunerationpolicy.Prudentialisaglobalorganisationwith
employeesandagentsinmultiplebusinessunitsandgeographies.Assuch,therearepracticalchallengesassociatedwithconsultingwith
employeesdirectlyonthismatter.Asmanyemployeesarealsoshareholders,theyareabletoparticipateinbindingvotesonthe
Directors’remunerationpolicyandannualvotesontheAnnualreportonremuneration.

Statement of consideration of shareholder views
TheCommitteeandtheCompanyundertakeregularconsultationwithkeyinstitutionalinvestorsontheremunerationpolicyand
itsimplementation.ThisengagementisledbytheRemunerationCommitteeChairandisanintegralpartoftheCompany’sinvestor
relationsprogramme.TheCommitteeisgratefultoshareholdersfortheirfeedbackandtakesthisintoaccountwhendetermining
executiveremuneration.AssetoutintheAnnualstatementfromtheChairmanoftheRemunerationCommittee,feedbackfrom
shareholdersandtheiradvisersinformedanumberofchangestotheCompany’s2019remunerationarrangements.

www.prudential.co.uk

AnnualReport2018 Prudential plc 141

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAnnual report on remuneration

TheBoardhasestablishedAudit,Remuneration,RiskandNomination&GovernanceCommitteesasprincipalstandingcommittees
oftheBoard.ThesecommitteesformakeyelementoftheGroupgovernanceframework.

The operation of the Remuneration Committee
Members
AnthonyNightingale(ChairoftheCommittee)
KaiNargolwala
PhilipRemnant
ThomasWatjen
FieldsWicker-Miurin(membersince3September2018)

IndividualDirectors’attendanceatmeetingsthroughout2018issetoutintheGovernancesection.

Role and responsibility
TheroleandresponsibilitiesoftheCommitteearesetoutinitstermsofreference,whicharereviewedbytheCommitteeandapproved
bytheBoardonanannualbasis,andwhichcanbefoundontheCompany’swebsite.TheCommittee’sroleistoassisttheBoardin
meetingitsresponsibilitiesregardingthedetermination,implementationandoperationoftheoverallremunerationpolicyfortheGroup,
includingtheremunerationoftheChairmanandExecutiveDirectors,aswellasoverseeingtheremunerationarrangementsofotherstaff
withinitspurview.

TheprincipalresponsibilitiesoftheCommitteeare:

— DeterminingandrecommendingtotheBoardforapproval,theframeworkandpolicyfortheremunerationoftheChairman,Executive

DirectorsandothermembersoftheGroupExecutiveCommittee;

— Approvingthedesignofperformance-relatedpayschemesoperatedfortheExecutiveDirectorsandothermembersoftheGroup

ExecutiveCommittee,anddeterminingthetargetsandindividualpayoutsundersuchschemes;

— ReviewingthedesignanddevelopmentofallshareplansrequiringapprovalbytheBoardand/ortheCompany’sshareholders;

— ApprovingtheshareownershipguidelinesfortheChairmanandExecutiveDirectorsandothermembersoftheGroupExecutive

Committee,andmonitoringcompliance;

— ReviewingandapprovingindividualpackagesfortheExecutiveDirectorsandothermembersoftheGroupExecutiveCommittee,

andthefeesoftheChairmanandtheNon-executiveDirectorsoftheGroup’smaterialsubsidiaries;

— ReviewingandapprovingpackagestobeofferedtonewlyrecruitedExecutiveDirectorsandothermembersoftheGroupExecutive

Committee;

— ReviewingandapprovingthestructureandquantumofanyseverancepackageforExecutiveDirectorsandothermembersofthe

GroupExecutiveCommitteetoensuretheyarefairanddonotrewardfailure;

— EnsuringtheprocessforestablishingremunerationpolicyistransparentandconsistentwiththeGroup’sriskframeworkand

appetites,encouragingstrongriskmanagementandsolvencymanagementpractices;

— ReviewingtheworkforceremunerationpracticesandrelatedpoliciesacrosstheGroupwhensettingtheremunerationpolicyfor

ExecutiveDirectors,aswellasthealignmentofincentivesandawardswithculture;

— MonitoringtheremunerationandriskmanagementimplicationsofremunerationofseniorexecutivesacrosstheGroup,other

selectedrolesandthosewithanopportunitytoearninexcessof£1millioninaparticularyear;and

— OverseeingtheimplementationoftheGroupremunerationpolicyforthoseroleswithinscopeofthespecificarrangementsreferred

toinArticle275ofSolvencyII.

142 Prudential plc AnnualReport2018

www.prudential.co.uk

In2018,theCommitteemetfivetimes.Keyactivitiesateachmeetingareshowninthetablebelow:

Meeting

Key activities

Early March 2018

Approvethe2017Directors’remunerationreportandtheGenderpaygapreport;consider2017bonusawards
forExecutiveDirectors;considervestingofthelong-termincentiveawardswithaperformanceperiodending
on31December2017;approve2018long-termincentiveawards,performancemeasuresandplan
documentation;noteanupdateonregulationaffectingremuneration;andreviewtheappointmentofthe
Committee’sindependentadviser.

Mid-March 2018

Confirm2017annualbonusesandthevestingoflong-termincentiveawardswithaperformanceperiodending
on31December2017,inlightofauditedfinancialresults.

June 2018

September 2018

December 2018 

Considerperformanceforoutstandinglong-termincentiveawards,basedonthehalf-yearresults;review
theremunerationofseniorexecutivesacrosstheGroup,employeeswitharemunerationopportunityover
£1millionperannumandemployeeswithinthescopeoftheSolvencyIIremunerationrules;reviewprogress
towardsshareownershipguidelinesbytheChairman,ExecutiveDirectorsandotherGroupExecutive
Committeemembers;approvetheexpenseapprovalprocessfortheGroupChiefExecutiveandChairman;
andapprovetheChairman’sfees.

Reviewproposed2019remunerationarrangementsforExecutiveDirectorsaheadofconsultationwith
shareholders;noteanupdateonregulationaffectingremuneration;reviewthepotentialimpactofthedemerger
onremunerationarrangements;reviewgenderpaygapreportingdata;andapprovetheCommittee’sterms
ofreferenceforrecommendationtotheBoard.

ReviewlevelofparticipationintheCompany’sall-employeeshareplansanddilutionlevelsresultingfromthe
Company’sshareplans;considerthepotentialimpactofthedemergeronremunerationarrangements;approve
GroupExecutiveCommitteemembers’2019salariesandincentiveopportunities;considertheannualbonus
measuresandtargetstobeusedin2019;reviewaninitialdraftofthe2018Annualreportonremuneration;
approvetheCommittee’s2019ScheduleofBusiness;approvethefeesforindependentnon-executivedirectors
ofMaterialSubsidiaries;andnoteanupdateonregulationaffectingremuneration.

Additionally,anumberofresolutionsinwritingwereapprovedbytheCommitteebetweenthesemeetingsrelatingtotheapprovalofthe
SolvencyIIRemunerationPolicyStatementcoveringthe2017financialyear;newExecutiveDirectors’remunerationarrangementsand
separationarrangementsforthoseExecutiveDirectorswhosteppeddownfromtheBoard;joiningarrangementsforthenewChairman
andChiefExecutiveOfficer,NABU;andtheM&GPrudentialChairman’sfee.

TheChairmanandtheGroupChiefExecutiveattendmeetingsbyinvitation.TheCommitteealsohadthebenefitofadvicefrom:

— GroupChiefRiskOfficer;
— ChiefFinancialOfficer;
— GroupHumanResourcesDirector;and
— DirectorofGroupRewardandEmployeeRelations.

IndividualsareneverpresentwhentheirownremunerationisdiscussedandtheCommitteeisalwayscarefultomanagepotential
conflictsofinterestwhenreceivingviewsfromExecutiveDirectorsorseniormanagementaboutexecutiveremunerationproposals.

During2018,DeloitteLLPwastheindependentadvisertotheCommittee.DeloittewasappointedbytheCommitteein2011following
acompetitivetenderprocess.Aspartofthisprocess,theCommitteeconsideredtheservicesthatDeloitteprovidedtoPrudentialandits
competitors,aswellasotherpotentialconflictsofinterest.DeloitteisamemberoftheRemunerationConsultants’Groupandvoluntarily
operatesundertheircodeofconductwhenprovidingadviceonexecutiveremunerationintheUK.Deloitteregularlymeetswiththe
ChairoftheCommitteewithoutmanagementpresent.TheCommitteeiscomfortablethattheDeloitteengagementpartnerandteam
providingremunerationadvicetotheCommitteedonothaveconnectionswithPrudentialthatmayimpairtheirindependenceand
objectivity.ThetotalfeespaidtoDeloittefortheprovisionofindependentadvicetotheCommitteein2018were£48,400(2017:
£56,000)chargedonatimeandmaterialsbasis.During2018,DeloittegavePrudentialmanagementadviceonremuneration,aswellas
providingguidanceoncapitaloptimisation,digitalandtechnology,taxation,internalaudit,realestate,globalmobilityandotherfinancial,
riskandregulatorymatters.RemunerationadviceisprovidedbyanentirelyseparateteamwithinDeloitte.Assetoutinthetableabove,
theCommitteereviewedDeloitte’sappointmentduring2018andconsideredDeloittetobeindependent.

Inaddition,managementreceivedexternaladviceanddatafromanumberofotherproviders.Thisincludedmarketdataandlegal
counsel.Thisadvice,andtheseservices,arenotconsideredtobematerial.

Duringtheyear,theCompanyhascompliedwiththeappropriateprovisionsoftheUKCorporateGovernanceCoderegardingDirectors’
remuneration.

www.prudential.co.uk

AnnualReport2018 Prudential plc 143

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationTable of 2018 Executive Director total remuneration (the ‘single figure’)

£000s

MarkFitzPatrick
JohnFoley
NicNicandrou1,6
AnneRichards2
BarryStowe3,6
JamesTurner4
MikeWells5

Total

Of which:

2018 
salary

745
781
1,023
249
867
521
1,126

2018 
taxable
 benefits*

89
123
396
102
70
109
407

2018 
total 
bonus

1,241
1,186
1,692
–
4,935
793
2,133

Amount 
 deferred into 
Prudential 
shares†

Amount 
paid in cash

2018 
LTIP 
releases‡

2018 
pension 
benefits§

Total 2018 
remuneration 
the ‘single 
figure’¶

745
712
1,015
–
2,961
476
1,280

496
474
677
–
1,974
317
853

–
1,511
1,433
–
2,761
347
3,486

186
195
258
62
217
130
282

2,261
3,796
4,802
413
8,850
1,900
7,434

5,312

 1,296 

11,980 

 7,189 

 4,791 

 9,538

 1,330 

29,456 

*Benefitsinclude(whereprovided)thecostofprovidingtheuseofacaranddriver,medicalinsurance,securityarrangementsandrelocation/expatriatebenefits.
†Thedeferredpartofthebonusissubjecttomalusandclawbackinaccordancewiththemalusandclawbackpoliciesbutnofurtherconditions.
‡Inlinewiththeregulations,theestimatedvalueofthe2018PLTIPreleaseshasbeencalculatedbasedontheaverageshare/ADRpriceoverthelastthreemonthsof2018(£15.34/US$39.41)
andincludestheaccumulateddividendsdeliveredintheformofshares/ADRs.TheactualvalueofPLTIPs,basedonthesharepriceonthedateawardsarereleased,willbeshowninthe
2019report.InlinewiththeearlyadoptionofrequirementsundertheUKCompanies(MiscellaneousReporting)Regulations2018,itisestimatedthat15.3percentofthevalueofthe
2018LTIPreleasesisattributabletosharepricegrowthoverthevestingperiodasawardsweregrantedusingashare/ADRpriceof£12.99/US$37.29in2016.TheCommitteeconcluded
thatnodiscretionwillbeappliedindeterminingtheremunerationresultingfromthe2018LTIPreleasesasaresultofsharepriceappreciation.

§2018pensionbenefitsincludecashsupplementsforpensionpurposesandcontributionsintoDCschemesasoutlinedonpage147.
¶Eachremunerationelementisroundedtothenearest£1,000andtotalsarethesumoftheseroundedfigures.Totalremunerationiscalculatedusingthemethodologyprescribedby

Schedule8ofStatutoryInstrument2013No.1981–TheLargeandMedium-sizedCompaniesandGroups(AccountsandReports)(Amendment)Regulations2013.

Notes
1 TofacilitateNicNicandrou’srelocationtoHongKong,Nic’sbenefitsinclude£267,000tocoveraccommodation.
2 AnneRichardssteppeddownfromtheBoardon10August2018.TheremunerationabovewaspaidinrespectofherserviceasanExecutiveDirector.
3 BarryStoweretiredfromtheBoardon31December2018.
4 JamesTurnerwasappointedtotheBoardon1March2018.
5 TofacilitatehisappointmentasGroupChiefExecutiveandmovetotheUKin2015,MikeWells’sbenefitsinclude£311,000tocovermortgageinterest,whichceasedeffective

30November2018.

6 BarryStoweandNicNicandrouarepaidintheirlocalcurrencyandexchangeratefluctuationswillthereforeimpactthereportedsterlingvalue.

144 Prudential plc AnnualReport2018

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Directors’ remuneration report continued 
 
 
Table of 2017 Executive Director total remuneration (the ‘single figure’)

£000s

MarkFitzPatrick1
JohnFoley
PennyJames2
NicNicandrou3,8
AnneRichards4
BarryStowe5,8
MikeWells6
TonyWilkey7

Total

2017 
taxable
 benefits*

18
115
81
303
153
59
493
456

2017 
total 
bonus

1,197
1,283
–
1,414
2,400
5,354
2,072
787

Of which:

Amount 
 deferred into 
Prudential 
shares†

Amount 
paid in cash

2017 
LTIP 
releases‡

2017 
pension 
benefits§

Total 2017 
remuneration 
the ‘single 
figure’¶

718
770
–
848
1,440
3,212
1,243
472

479
513
–
566
960
2,141
829
315

–
2,243
–
1,901
–
3,028
4,616
2,819

84
191
119
218
100
220
276
123

1,634
4,597
678
4,705
3,053
9,541
8,560
4,675

1,678

14,507

8,703

5,803

14,607 

 1,331

37,443

2017 
salary

335
765
478
869
400
880
1,103
490

5,320

*Benefitsinclude(whereprovided)thecostofprovidingtheuseofacaranddriver,medicalinsurance,securityarrangementsandrelocation/expatriatebenefits.
†Thedeferredpartofthebonusissubjecttomalusandclawbackinaccordancewiththemalusandclawbackpoliciesbutnofurtherconditions.
‡Inlinewiththeregulations,theestimatedvalueof2017LTIPreleaseshasbeenrecalculatedbasedontheactualshare/ADRpriceonthedateawardswerereleased,being£17.47/US$49.24
fortheMarchreleaseandashare/ADRpriceof£18.41/US$49.38intheJunerelease.TherestatedvalueofthoseawardsreleasedinJunealsoreflectsdividendspaidonthoseawardsin
thepreviousmonth.

§2017pensionbenefitsincludecashsupplementsforpensionpurposesandcontributionsintoDefinedContribution(DC)schemes.
¶Eachremunerationelementisroundedtothenearest£1,000andtotalsarethesumoftheseroundedfigures.Totalremunerationiscalculatedusingthemethodologyprescribedby

Schedule8ofStatutoryInstrument2013No.1981–TheLargeandMedium-sizedCompaniesandGroups(AccountsandReports)(Amendment)Regulations2013.

Notes
1 MarkFitzPatrickwasappointedtotheBoardon17July2017.
2 PennyJamessteppeddownfromtheBoardon30September2017.TheremunerationabovewaspaidinrespectofherserviceasanExecutiveDirector.
3 TofacilitateNicNicandrou’srelocationtoHongKongtotakeuphisnewroleasChiefExecutive,PrudentialCorporationAsia,Nic’sbenefitsincluderelocationsupportbeingtemporary

accommodationof£126,000andtaxandimmigrationadviceof£33,000.

4 TofacilitateherappointmentasChiefExecutive,M&G,in2016AnneRichards’sbenefitsincludetravelcostsfromAnne’shomeinEdinburghtoLondonof£15,000.
5 BarryStowe’sbonusfigureexcludesacontributionof£16,200fromaprofitsharingplanwhichhasbeenmadeintoa401(k)retirementplaninrespectofhisroleasChairman&CEO,

NABU.Thisisincludedunder2017pensionbenefits.

6 TofacilitatehisappointmentasGroupChiefExecutiveandmovetotheUKin2015,MikeWells’sbenefitsinclude£340,000tocovermortgageinterestand£37,000tocoverhomeleaveflights.
7 TonyWilkeysteppeddownfromtheBoardon17July2017.TheremunerationabovewaspaidinrespectofhisserviceasanExecutiveDirector.Hisbenefitsinclude£148,000for
housing,£24,000forhomeleaveflightsanda£235,000ExecutiveDirectorLocationAllowance.TwooftheLTIPreleasesrelatetohispreviousrole,priortohisserviceasan
ExecutiveDirector.

8 BarryStowe,TonyWilkeyand,followinghisappointmentasChiefExecutive,PrudentialCorporationAsia,NicNicandrouarepaidintheirlocalcurrencyandexchangerate

fluctuationswillthereforeimpactthereportedsterlingvalue.

www.prudential.co.uk

AnnualReport2018 Prudential plc 145

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
Remuneration in respect of performance in 2018
Base salary
ExecutiveDirectors’salarieswerereviewedin2017withchangeseffectivefrom1January2018.WhentheCommitteetookthese
decisionsitconsidered:

— Thesalaryincreasebudgetsforotheremployees,whichvaryacrossourbusinessunits,reflectinglocalmarketconditions;

— TheperformanceandexperienceofeachExecutiveDirector;

— TherelativesizeofeachExecutiveDirector’srole;and

— TheperformanceoftheGroup.

Asreportedlastyear,aftercarefulconsiderationbytheCommittee,allExecutiveDirectorsreceivedasalaryincreaseof2percent.
The2018salaryincreasebudgetsforotheremployeesacrossourbusinessunitswerebetween2.5percentand10percent.Nochanges
weremadetoExecutiveDirectors’maximumopportunitiesundereithertheannualincentiveorthelong-termincentiveplans.

Toprovidecontextforthemarketreview,informationwasalsodrawnfromthefollowingmarketreferencepoints:

Executive

MarkFitzPatrick

ChiefFinancialOfficer

Role

Benchmark(s) used to assess remuneration

JohnFoley

ChiefExecutive,M&GPrudential

NicNicandrou

ChiefExecutive,Prudential
CorporationAsia

AnneRichards

ChiefExecutive,M&G

BarryStowe

Chairman&CEO,NABU

JamesTurner1

GroupChiefRiskOfficer

MikeWells

GroupChiefExecutive

— FTSE40
— Internationalinsurancecompanies

— FTSE40
— Internationalinsurancecompanies

— WillisTowersWatsonAsianInsuranceSurvey

— McLaganUKInvestmentManagementSurvey
— Internationalinsurancecompanies

— WillisTowersWatsonUSFinancialServicesSurvey
— LOMAUSInsuranceSurvey

— FTSE40
— FTSE50insurers

— FTSE40
— Internationalinsurancecompanies

Note
1 JamesTurnerwasappointedtotheroleofGroupChiefRiskOfficerandtotheBoardon1March2018.Hissalarywasreviewedonappointment.

Asaresult,ExecutiveDirectorsreceivedthefollowingsalaryincreases:

Executive Director

MarkFitzPatrick1
JohnFoley
NicNicandrou2
AnneRichards3
BarryStowe
JamesTurner4
MikeWells

2017 
salary 

2018 
salary

£730,000
£765,000
HK$10,500,000
£400,000
US$1,134,000
N/A
£1,103,000

£745,000
£781,000
HK$10,710,000
£408,000
US$1,157,000
£625,000
£1,126,000

Notes
1 MarkFitzPatrickwasappointedChiefFinancialOfficeron17July2017.Theannualised2017salaryabovewaspaidinrespectofhisserviceasChiefFinancialOfficer.
2 NicNicandrouwasappointedChiefExecutive,PrudentialCorporationAsiaon17July2017.Theannualised2017salaryabovewaspaidinrespectofhisserviceasChiefExecutive,

PrudentialCorporationAsia.

3 AnneRichardssteppeddownfromtheBoardon10August2018.HeremploymentwiththeCompanyendedon30November2018andher2018annualisedsalaryisillustratedabove.
4 JamesTurnerwasappointedtotheBoardon1March2018.Theannualised2018salaryabovewaspaidinrespectofhisserviceasGroupChiefRiskOfficer.

146 Prudential plc AnnualReport2018

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Directors’ remuneration report continuedPension entitlements
Pensionprovisionsin2018were:

Executive Director

BarryStowe

NicNicandrou

2018 pension arrangement 

Pensionsupplementof25percentofsalary,
partofwhichispaidasacontributiontoan
approvedUSretirementplan.

Life assurance provision

Twotimessalary

Pensionsupplementinlieuofpensionof
25percentofsalaryandaHK$18,000
employerpaymenttotheHongKong
MandatoryProvidentFund.

Eighttimessalary

UK-basedexecutives

Pensioncontributiontodefinedcontribution
planand/orpensionsupplementinlieuof
pensionof25percentofsalary.

Uptofourtimessalaryplusadependants’
pension

JohnFoleypreviouslyparticipatedinanon-contributorydefinedbenefitschemethatwasopenatthetimehejoinedtheCompany.
Theschemeprovidedanaccrualof1/60thoffinalpensionableearningsforeachyearofpensionableservice.Johnreceivedpension
paymentsof£15,636perannumwhichincreasedto£16,061perannumfrom1April2018,inlinewiththeConsumerPricesIndex.
ThepensionwillcontinuetobesubjecttostatutoryincreasesinlinewiththeConsumerPricesIndex.

Annual bonus outcomes for 2018
Target setting
ForthefinancialAIPmetricswhichcomprise80percentofthebonusopportunityforallExecutiveDirectorsapartfromtheGroupChief
RiskOfficer,theperformancerangesaresetbytheCommitteepriorto,oratthebeginningof,theperformanceperiod.Theserangesare
basedontheannualbusinessplansapprovedbytheBoardandreflecttheambitionsoftheGroupandbusinessunits,inthecontextof
anticipatedmarketconditions.

Personalobjectivescomprise20percentofthebonusopportunityforallExecutiveDirectorsapartfromtheGroupChiefRiskOfficer,for
whomthisaccountsfor50percentofthetotalbonusopportunity.Theseobjectivesareestablishedatthestartoftheyearandreflectthe
Company’sStrategicPrioritiessetbytheBoard.

InlinewiththeremunerationrequirementsofSolvencyII,functionalobjectivesaccountfortheremaining50percentoftheGroupChief
RiskOfficer’sbonusopportunity.ThesearebasedontheGroupRiskPlanandaredevelopedwithinputfromtheChairmanoftheGroup
RiskCommittee.

AIPpaymentsaresubjecttomeetingSolvencyIIminimumcapitalthresholdswhicharealignedtotheGroupandbusinessunit
riskframeworkandappetites(asadjustedforanyGroupRiskCommitteeand/orbusinessunitriskcommitteesapproved
counter-cyclicalbuffers).

TheCommitteealsoseeksadvicefromtheGroupRiskCommitteeonriskmanagementconsiderationstobeappliedtoremuneration
architectureandperformancemeasures.Thisistoensureriskmanagementcultureandconductisappropriatelyreflectedinthedesign
andoperationofExecutiveDirectors’remuneration.

ExecutiveDirectors’2018bonusesweredeterminedbytheachievementoffourGroupmeasures,namelyoperatingprofit,freesurplus,
EEVnewbusinessprofitandcashflow,whicharealignedtotheGroup’sgrowthandcashgenerationfocus.

IncompliancewithSolvencyII,theweightingsoftheGroupChiefRiskOfficer’sAIPperformancetargetsrelatetoacombinationof
functionalandpersonalmeasuresonly.

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AnnualReport2018 Prudential plc 147

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationPerformance assessment
TheCommitteedeterminestheoverallvalueofthebonus,takingaccountoftheinputsdescribedaboveandanyotherfactorswhichit
considersrelevant.Thetablebelowillustratestheweightingofperformancemeasuresfor2018andthelevelofachievementunderthe
AIP.ThetotalbonusoutcomesreflectthestrongperformanceduringtheyearasdiscussedinthissectionandintheAnnualStatement
fromtheChairmanoftheRemunerationCommittee.

Weighting of measures
(% of total bonus opportunity)

Achievement against 
performance measures

Group financial
 measures

Business unit 
financial 
measures

Personal/ 
functional 
objectives

Financial 
measures 
(%)

Personal/ 
functional 
objectives 
(%)

2018 AIP 
outcome1 

(% of total bonus
opportunity)

80%
20%
20%
20%
80%
–
80%

–
60%
60%
60%
–
–
–

20%
20%
20%
20%
20%
100%
20%

94%
82%
94%
N/A
94%
N/A
94%

99%
92%
84%
N/A
83%
95%
96%

95%
84%
92%
nil
92%
95%
95%

Executive Director

MarkFitzPatrick
JohnFoley
NicNicandrou
AnneRichards2
BarryStowe3
JamesTurner
MikeWells

Notes
1 Allbonusawardsaresubjectto40percentdeferralforthreeyearsandthedeferredbonuswillbepaidinPrudentialplcsharesorADRs.
2 AnneRichardssteppeddownfromtheBoardon10August2018.HeremploymentwiththeCompanyendedon30November2018.No2018bonuswasawarded.
3 BarryStoweretiredfromtheBoardon31December2018andremainedeligibletoreceivehis2018AIPaward.BarryStoweisalsoeligibletoreceive10percentoftheJackson

bonuspool.

Financial performance
TheCommitteereviewedperformanceagainsttheperformancerangesatitsmeetinginMarch2019.2018Groupoperatingprofitand
GroupfreesurplusgenerationexceededthestretchingtargetsestablishedbytheBoard.Allofourbusinessunitsachievedtarget
remittanceslevelsand,althoughlowerthanthepriorperiod,weachievedourobjectivetobalancenetremittancessufficienttocoverthe
dividendandcorporatecosts,withreinvestmentinprofitableopportunitieswithinthebusinessunits,andmaintainedsignificantcash
stockatthecentre.ThebusinessunitremittancescontributedtoGroupcashflow,whichapproachedthemaximumtarget.GroupEEV
newbusinessprofitwasbetweenthresholdandplan.

TheCommitteeconsideredareportfromtheGroupChiefRiskOfficerwhichhadbeenapprovedbytheGroupRiskCommittee.This
reportconfirmedthatthe2018resultswereachievedwithintheGroup’sandbusinessunits’riskframeworkandappetite.TheGroup
ChiefRiskOfficeralsoconsideredtheeffectivenessofriskmanagementandinternalcontrols,andspecificactionstakentomitigaterisks,
particularlywherethesemaybeattheexpenseofprofitsorsales.ThereportalsoconfirmedthattheGroupmetSolvencyIIminimum
capitalthresholdswhichwerealignedtotheGroupandbusinessunitriskframeworkandappetites.TheGroupChiefRiskOfficer’s
recommendationsweretakenintoaccountbytheCommitteewhendeterminingAIPoutcomesforExecutiveDirectors.

Thelevelofperformancerequiredforthreshold,planandmaximumpaymentagainsttheGroup’s2018AIPfinancialmeasuresandthe
resultsachievedaresetoutbelow.

2018 AIP measure

Groupoperatingprofit
Groupfreesurplusgenerated
Groupcashflow
GroupEEVnewbusinessprofit

Weighting

Threshold 
(£m)

Plan 
(£m)

Maximum 
(£m)

Achievement 
(£m)

35%
30%
20%
15%

3,691
3,235
(237)
3,663

3,991
3,370
10
3,897

4,290
3,572
93
4,053

4,827
4,047
58
3,877

TheCommitteehadregardtotheachievementagainsttheperformancemeasuresandtheGroupChiefRiskOfficer’sreportanddecided
nottoapplyadiscretionaryadjustmenttothearithmeticoutcomeunderthefinancialelementofthe2018bonus.TheBoardbelievesthat,
duetothecommercialsensitivityofthebusinessunittargets,disclosingfurtherdetailsofthesetargetsmaydamagethecompetitive
positionoftheGroup.

148 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedPersonal performance
AssetoutinourDirectors’remunerationpolicy,aproportionoftheannualbonusforeachExecutiveDirectorisbasedonthe
achievementofpersonalobjectivesincluding:

— Theexecutivemeetingtheirindividualconductandcustomermeasures;

— Theexecutive’scontributiontoGroupstrategyasamemberoftheBoard;and

— Specificgoalsrelatedtothebusinessorfunctionforwhichtheyareresponsibleandprogressonmajorprojectsincludingthe

demerger.

AttheendoftheyeartheCommitteeconsideredtheperformanceofeachExecutiveDirectoragainstobjectivesestablishedatthestart
oftheyear.AtitsmeetinginMarch2019itconcludedthattherehadbeenahighlevelofperformanceagainstthese2018objectives,as
summarisedbelow.Allexecutivesmettheirindividualconductmeasuresandtherewasahighlevelofindividualcontributionmadeby
eachExecutiveDirectortotheachievementofGroupstrategyduring2018.

Business 

Overview of objectives

2018 performance against objectives

GroupHeadOffice

Prudential
CorporationAsia
andAfrica

Objectivesincluded
progressingthedemergerof
theM&GPrudentialbusiness
fromPrudentialplc,developing
relationshipswithstakeholders,
enhancingexternalpublications,
continueddevelopmentof
executivebenchstrengthand
leveragingdigitalopportunities.

Objectivesincludedleveraging
digitalopportunities,
diversifyingdistribution
channels,continued
developmentofexecutive
benchstrength,developing
EastspringInvestments
andgrowingtheGroup’s
Africafootprint.

— AnnouncedthedemergerofM&GPrudentialfromPrudentialplcresulting
intwoseparately-listedcompanies,eachwithitsowndistinctinvestment
prospectsinordertofurtherstrengthentwoalreadystrongbusinessesfor
thebenefitofcustomers;

— AnnouncedthattheHongKongInsuranceAuthoritywouldbethe
Group-widesupervisorafterthedemergerofM&GPrudential;

— Raised£1.6billionofsubordinateddebt,withsubstitutionclausestobe

activatedondemerger,supportingthecapitalrebalancingacross
PrudentialplcandM&GPrudential;and

— WontheInsurancecategoryofManagementToday’s‘Britain’sMost

AdmiredCompanies’awardforthesecondconsecutiveyear.

— EnteredanewpartnershipwithAlkanzaandbuiltarobo-adviceplatform
tocreatebespokeportfoliosforourwealthmanagementclientsinTaiwan;

— LaunchedourinnovativeandexclusivepartnershipwithBabylonHealth

tobringacomprehensivesetofdigitalhealthtoolstoourcustomerswhich
ispartofourambitiontomakehealthcaremoreaccessibleandaffordable
inAsia;

— EstablishedEastpring’swhollyforeign-ownedenterpriseinShanghai
andextendedourassetmanagementpresencetoThailandfollowing
theacquisitionofTMBAssetManagement;

— EastspringInvestmentsnamedbothlargestretailassetmanagerand

largestinstitutionalassetmanagerinAsia,excludingJapan,intheAsia
AssetManagementannualrankings;

— Wontophonoursinthisyear’sAsianInvestor’sInstitutionalExcellence

Awards;and

— Extendedourlong-termpartnershipwithStandardCharteredBankin

Ghanaandsignedalong-termexclusivepartnershipwithZambia’slargest
retailbank,ZambiaNationalCommercialBankPlctoenableourproducts
tobeofferedtomorethanamillionnewcustomersacrossthecountry.

www.prudential.co.uk

AnnualReport2018 Prudential plc 149

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationBusiness 

Overview of objectives

2018 performance against objectives

NorthAmerican
BusinessUnit

Objectivesincludedleveraging
digitalopportunities,developing
ourproductrangeandfocusing
oncorebusinessareas.

— LaunchedJackson’sFinancialFreedomForLifecampaigntoencourage
Americanstosignupforanannuitythatwillprotecttheminretirement;

— CollaboratedwiththeEnvestnetInsuranceExchangetoofferourproducts

onitsplatform;

— JacksonlaunchedMarketProtectorandMarketProtectorAdvisory,two

newfixedannuitieswithindex-linkedinteresttoprovideconsumerswith
acombinationoftax-deferredinvestmentgrowth,protectionfrommarket
riskandtheflexibilitytoadapttochangingneedsinretirement;

— EnteredintoakeydistributionpartnershipwithStateFarm,further

strengtheningourmarket-leadingdistributionfootprint;and

— WontheContactCentreWorldClassCXCertificationandHighest

CustomerServicefortheFinancialIndustryawardsbyTheServiceQuality
MeasurementGroup,Inc.

— Reinsured£12billionofUKannuitypoliciesandcompletedthefirststages
attheHighCourtofEnglandandWalesforthetransferofPrudentialUK
annuitiestoRothesayLifePlc;

— EstablishedanewM&GPrudentialleadershipteam,implementedanew
governancemodelandbuiltasetofunifiedcorporatesupportservicesin
preparationfordemergerfromPrudentialplc;

— Introducedanewdigitalserviceforinvestmentbondcustomerswhichhas

reducedcashwithdrawalwaitingtimesbyalmost80percent;and

— LaunchedtheLuxembourgSICAVfundrangewith£21billionassetsunder
managementasaninvestmentininternationalgrowthandtominimise
disruptionofBrexitforcustomers.

M&GPrudential

Objectivesincludedcompleting
thesaleoftheshareholder
annuityportfoliotoRothesay
LifePlc,progressingthe
demergeroftheM&GPrudential
businessfromPrudentialplc,
continuingtobuildpositive
relationshipswithregulators,
leveragingdigitalopportunities,
developingourrangeof
productsandinvestment
offerings,andcontinued
developmentofexecutive
benchstrength.

Functional performance 
TheChairoftheGroupRiskCommitteeundertakestheassessmentofperformanceagainstfunctionalobjectivesfortheGroupChief
RiskOfficer.2018achievementissummarisedbelow:

Overview of functional objectives

2018 performance against objectives

DefiningandmaintainingaGroup-wideriskpolicy,
appetiteandbusinessunitlimitsandtriggers
framework,andoversight/controllingofadherenceto
thisframework.

EnsuringtheGroupRiskFunctionmaintains
appropriateriskoversightacrosstheGroup,and
enablingtheGroupRiskCommitteeandBoardto
dischargetheirresponsibilitiesinrespectofrisk
management.

Deliveringregulatoryrequirements,includingthose
requiredunderSolvencyII,theGroup’sOwnRiskand
SolvencyAssessment,andthoserelatingtothe
Group’sdesignationasaGlobalSystemicallyImportant
Insurer.

Providingriskguidance,opinionandassuranceon
criticaltransformationactivity,includingthedemerger.

— Successfullyenhancedanappropriatelydefinedsystemofpolicies,risk

appetitesandlimits.ProvidedstrongoversightofGroup-wideadherence
inaccordancewiththerequirementsoftheGroupRiskMandate.

— ProvidedkeyinsightandanalysisonemergingissuestotheGroupRisk
CommitteeandBoardthroughouttheyear,facilitatingtheperformance
oftheirrespectiveduties.

— Strengthenedfocusonareasofstrategicrisk,significantlyenhancing

Group-widetransformationoversightdeliveringassurance,riskguidance
andopinionsoncriticaltransformationactivity.

— Deliveredanextensivesetofregulatorydeliverables,includingtheGroup’s

ORSAReport,SystemicRiskManagementPlan,LiquidityRisk
ManagementPlanandRecoveryPlan.Ensuredappropriateinternalmodel
validationperSolvencyIIrequirements.

— Positiveengagementwithregulatorybodiesthroughouttheyear,including
proactiveengagementwiththeHongKongInsuranceAuthorityasthe
regulator-electfortheinternationalGroup.

2018 Jackson bonus pool
In2018,theJacksonbonuspoolwasdeterminedbyJacksonNationalLifeInsuranceCompany’sprofitability,remittancestoGroupand
advisorysales.AcrossallthesemeasuresJacksonNationalLifeInsuranceCompanydeliveredstrongperformance,andmoredetailon
thatperformanceissetoutonpages26to31.TheCommitteealsoconsideredperformanceinanumberofkeyactivitiesandthedelivery
againstcertainnon-financialGrouprequirements.Asaresultofthisassessment,theCommitteedeterminedthatBarryStowe’sshareof
thebonuspoolwasUS$4,886,910.

150 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedOutcome of bonus assessments
OnthebasisofthestrongperformanceoftheGroupanditsbusinessunitsandtheCommittee’sconsiderationofthetotalbonusvalue
inlightofitsviewofallrelevantcircumstances,includingtheoverallcontributionoftheexecutive,behavioural,conductandrisk
managementconsiderations,theCommitteedeterminedthefollowing2018AIPawards.Fortypercentofallawardsaredeferredinto
sharesforthreeyears:

Executive Director

Role

MarkFitzPatrick
JohnFoley
NicNicandrou

ChiefFinancialOfficer
ChiefExecutive,M&GPrudential
ChiefExecutive,Prudential

AnneRichards2
BarryStowe3
JamesTurner4
MikeWells

CorporationAsia
ChiefExecutive,M&G
Chairman&CEO,NABU
GroupChiefRiskOfficer
GroupChiefExecutive

2018
salary1

£745,000
£781,000

HK$10,710,000
£249,000
US$1,157,000
£521,000
£1,126,000

Maximum 
2018 AIP 
(% of salary)

Actual 2018 
AIP award
(% of maximum
 opportunity)

2018 bonus award 
(including cash and
 deferred elements)

175%
180%

180%
600%
160%
160%
200%

95%
84%

92%
0%
92%
95%
95%

£1,241,000
£1,186,000

£1,692,000
£nil
£4,935,000
£793,000
£2,133,000

Notes
1 SalarypaidinrespectofservicesasanExecutiveDirector.
2 AnneRichardssteppeddownfromtheBoardon10August2018.HeremploymentwiththeCompanyendedon30November2018.Themaximumbonusopportunityshown

representsherannualopportunityasanExecutiveDirector,butnobonuswaspaid.
InadditiontotheAIP,BarryStowealsoparticipatesintheJacksonbonuspool.

3
4  JamesTurnerwasappointedtotheBoardon1March2018.TheAIPshownabovewasawardedinrespectofhisserviceasanExecutiveDirector.

Remuneration in respect of performance periods ending in 2018
Prudential Long Term Incentive Plan (PLTIP) 
Target setting
Ourlong-termincentiveplanshavestretchingperformanceconditionsthatarealignedtothestrategicprioritiesoftheGroup.In2016,
allExecutiveDirectorsweregrantedawardsunderthePLTIP.IndeterminingthetargetstheCommitteehadregardtothestretching
natureofthethree-yearBusinessPlanforoperatingprofitsetbytheBoard.

Theweightingsofthesemeasuresaredetailedinthetablebelow.

Executive Director1

JohnFoley
NicNicandrou4
BarryStowe
JamesTurner5
MikeWells

Weighting of measures

Group TSR2

Operating profit (Group or business unit)3

50%
50%
50%
50%
50%

50%(businessunittarget)
50%(Grouptarget)
50%(businessunittarget)
50%(Grouptarget)
50%(Grouptarget)

Notes 
1 ThistableincludescurrentExecutiveDirectorswith2016PLTIPawards.AnneRichardssteppeddownfromtheBoardon10August2018andher2016PLTIPawardlapsed.
2 GroupTSRismeasuredonarankedbasisoverthreeyearsrelativetopeers.
3 Operatingprofitismeasuredonacumulativebasisoverthreeyears.
4 NicNicandrouwasgrantedthisawardwhenhewasintheroleofChiefFinancialOfficer.TheperformancemeasuresattachedtohisPLTIPawarddidnotchangefollowinghis

appointmenttotheroleofChiefExecutive,PrudentialCorporationAsiain2017.

5 JamesTurnerwasgrantedthisawardwhenhewasinhispreviousroleofDirectorofGroupFinance.TheperformancemeasuresattachedtohisPLTIPawarddidnotchangefollowing

hisappointmenttotheroleofGroupChiefRiskOfficeron1March2018.

UndertheGroupTSRmeasureusedfor2016PLTIPawards,25percentoftheawardvestsforTSRatthemedianofthepeergroup
increasingtofullvestingforperformancewithintheupperquartile.TSRismeasuredonalocalcurrencybasissincethishasthebenefit
ofsimplicityanddirectnessofcomparison.Thepeergroupforthe2016awardsis:

Aegon
Allianz
Legal&General
OldMutual
SwissRe

Aflac
Aviva
Manulife
PrudentialFinancial
ZurichInsuranceGroup

AIA
AXA
MetLife
StandardLife

AIG
Generali
MunichRe
SunLifeFinancial

FollowingthemergerofStandardLifeandAberdeenAssetManagementduringtheperformanceperiod,theCommitteedetermined
thatStandardLifewouldberetainedinthepeergroupforthepre-mergerperiodandthecombinedentitywouldbeincludedinthepeer
groupfromthedateofthemergerforalloutstandingPLTIPawards.Inaddition,followingthedemergerofQuilterfromOldMutualand
OldMutual’sdelistingfromtheFTSEon26June2018,theCommitteedeterminedthatOldMutualberetainedasaTSRpeerwithno
adjustmenttoitsperformanceduringtheperiodpriortoitsdemergeranddelisting,andthatOldMutual’sTSRperformancefromthe
dateofitsdemergeranddelistingwouldtrackanindexofthepeers(excludingPrudentialplc)foralloutstandingPLTIPawards.

www.prudential.co.uk

AnnualReport2018 Prudential plc 151

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationPerformance assessment
Indecidingtheproportionoftheawardstobereleased,theCommitteeconsideredactualfinancialresultsagainsttheseperformance
targets.TheCommitteealsoreviewedunderlyingCompanyperformancetoensurevestinglevelswereappropriate,includingan
assessmentofwhetherresultswereachievedwithintheGroup’sandbusinessunits’riskframeworkandappetite.TheDirectors’
remunerationpolicycontainsfurtherdetailsofthedesignofPrudential’slong-termincentiveplans.

Prudential’sTSRperformanceduringtheperformanceperiod(1January2016to31December2018)wasrankedatmedianofthepeer
group.TheportionoftheawardsrelatedtoTSRthatthereforevestedwas25percent.

Undertheoperatingprofitmeasure,25percentofthe2016awardsvestformeetingthethresholdoperatingprofittargetsetatthe
startoftheperformanceperiod,increasingtofullvestingforperformanceatorabovethestretchlevel.Thetablebelowillustratesthe
cumulativeperformanceachievedover2016to2018comparedtotheGrouptargetssetin2016:

Group

Operatingprofit

2016-18 cumulative targets

Threshold 

Plan

Maximum

2016-18 
cumulative
 achievement

Vesting under 
the operating 
profit element

£10,837m

£12,041m

£13,245m

£13,782m

100%

TheCommitteedeterminedthatthecumulativeoperatingprofittargetestablishedforthePLTIPshouldbeexpressedusingexchange
ratesconsistentwiththereporteddisclosures.Individualbusinessunitsachievedbetween86percentand100percentvestingunder
thiselement.

DetailsofbusinessunitoperatingprofittargetshavenotbeendisclosedastheCommitteeconsidersthatthesearecommerciallysensitive
anddisclosureoftargetsatsuchagranularlevelwouldputtheCompanyatadisadvantagecomparedtoitscompetitors.TheCommittee
willkeepthisdisclosurepolicyunderreviewbasedonwhether,initsview,disclosurewouldcompromisetheCompany’scompetitive
position.

PLTIP vesting 
TheCommitteeconsideredareportfromtheGroupChiefRiskOfficerwhichhadbeenapprovedbytheGroupRiskCommittee.
ThisreportconfirmedthatthefinancialresultswereachievedwithintheGroup’sandbusinessunits’riskframeworkandappetite.
Onthebasisofthisreport,andtheperformanceoftheGroupanditsbusinessunitsdescribedabove,theCommitteedecidednotto
applyadiscretionaryadjustmenttothearithmeticvestingoutcomeunderthe2016PLTIPawardsanddeterminedthevestingofeach
ExecutiveDirector’sPLTIPawardsassetoutbelow.

Executive Director

JohnFoley
NicNicandrou
BarryStowe
JamesTurner
MikeWells

Maximum value 
of award at 
full vesting1

£2,418,213
£2,292,486
£4,417,184
£554,771
£5,576,826

Percentage of the 
LTIP award vesting 

Number of 
shares/ADRs vesting2

Value of 
shares/ADRs vesting1 

62.5%
62.5%
62.5%
62.5%
62.5%

98,525
93,402
93,530
22,602
227,217

£1,511,374
£1,432,787
£2,760,648
£346,715
£3,485,509

Notes
1 ThesharepriceusedtocalculatethevalueofthePLTIPawardswithperformanceperiodswhichendedon31December2018andvestin2019wastheaverageshare/ADRpricefor

thethreemonthsupto31December2018,being£15.34/US$39.41.

2 Thenumberofshares/ADRsvestingincludesaccrueddividends.

152 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedLong-term incentives awarded in 2018
2018 share-based long-term incentive awards
AsdetailedintheDirectors’remunerationpolicy,approvedbyshareholdersatthe2017AGM,alllong-termincentiveawardsmade
toExecutiveDirectorsin2018weregrantedunderthePLTIP.Thevestingoftheseawardswilldependon:

— RelativeTSR(25percentofaward);

— Grouporbusinessunitoperatingprofit(50percentofaward);and

— Balancedscorecardofstrategicmeasures(25percentofaward).

InlinewiththeremunerationrequirementsofSolvencyII,theweightingsoftheGroupChiefRiskOfficer’sLTIPperformancetargets
weredifferenttotheotherExecutiveDirectorsandwere:

— RelativeTSR(50percentofaward);

— Groupoperatingprofit(20percentofaward);and

— Balancedscorecardofstrategicmeasures(30percentofaward).

UndertheGroupTSRmeasureusedfor2018awards,25percentoftheawardvestsforTSRatthemedianofthepeergroup,increasing
tofullvestingforperformancewithintheupperquartile.Thepeergroupforthe2018awardsisthesameasthatusedforthe2017awards
otherthanfollowingthemergerofStandardLifeandAberdeenAssetManagement,thecombinedentityofStandardLifeAberdeenhas
beenincluded.TSRismeasuredonalocalcurrencybasissincethishasthebenefitofsimplicityanddirectnessofcomparison.

Thepeergroupforthe2018awardsissetoutbelow:

Aegon
Aviva
Manulife
StandardLifeAberdeen

AIA
AXA
MetLife
SunLifeFinancial

AIG
Generali
OldMutual
ZurichInsuranceGroup

Allianz
Legal&General
PrudentialFinancial

Undertheoperatingprofitmeasureusedfor2018awards,25percentoftheawardvestsformeetingthethresholdoperatingprofit,
setatthestartoftheperformanceperiod,increasingtofullvestingforperformanceatorabovethestretchlevel.

Underthebalancedscorecard,performanceisassessedforeachofthefourmeasures,attheendofthethree-yearperformanceperiod.
Performancewillbeassessedonaslidingscaleratherthanthemeet/failapproachadoptedforthe2017scorecard.Eachofthemeasures
hasequalweightingandthe2018measuresaresetoutbelow:

Capital measure:

Cumulativethree-yearECapGroupoperatingcapitalgenerationrelativetoplan,lesscostofcapital(based
onthecapitalpositionatthestartoftheperformanceperiod).

Vesting basis:

25percentvestingforachievingPlan,increasingtofullvestingforperformanceabovestretchlevel.Theplan
figureforthismetricwillbepublishedintheAnnualReportforthefinalyearoftheperformanceperiod.

Capital measure: 

Cumulativethree-yearSolvencyIIGroupoperatingcapitalgeneration(ascapturedinpublisheddisclosures)
relativetoplan.

Vesting basis:

25percentvestingforachievingPlan,increasingtofullvestingforperformanceabovestretchlevel.Theplan
figureforthismetricwillbepublishedintheAnnualReportforthefinalyearoftheperformanceperiod.

Conduct measure: Throughappropriatemanagementaction,ensuretherearenosignificantconduct/culture/governanceissues

thatresultinsignificantcapitaladd-onsormaterialfines.

Vesting basis:

25percentvestingforpartialachievementoftheGroup’sexpectations,increasingtofullvestingforachieving
theGroup’sexpectations.

Diversity measure: PercentageoftheLeadershipTeamthatisfemaleattheendof2020.Thetargetforthismetricisbasedon

progresstowardsthegoalthattheCompanysetwhenitsignedtheWomeninFinanceCharter,specificallythat
30percentofourLeadershipTeamwillbefemalebytheendof2021.Forthisportionofthe2018PLTIPawards
tovest,atleast28percentofourLeadershipTeammustbefemalebytheendof2020.

Vesting basis:

25percentvestingformeetingthethresholdofatleast27percentofourLeadershipTeambeingfemaleatthe
endof2020,increasingtofullvestingforreachingthestretchlevelofatleast29percentbeingfemaleatthatdate.

TheperformanceconditionsattachedtooutstandingPLTIPawardsmaybereviewedatthetimeofthedemerger.Shouldany
performanceconditionsberevised,thenewconditionswillbenomoreorlessstretchingthatthoseoriginallyattachedtotheawards
andthechangeswillbedisclosed.

www.prudential.co.uk

AnnualReport2018 Prudential plc 153

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationThetablebelowshowstheawardsmadetoExecutiveDirectorsin2018undershare-basedlong-termincentiveplansandthe
performanceconditionsattachedtotheseawards:

Number 
of shares 
or ADRs
 subject 
to award*

 Percentage
 of awards 
released 
for 
achieving
 threshold
 targets‡

Face value
 of award†

Executive Director Role

MarkFitzPatrick ChiefFinancial

Officer

106,611

£1,862,494

25%

JohnFoley

ChiefExecutive,

M&GPrudential 111,763

£1,952,500

25%

NicNicandrou ChiefExecutive,

Prudential
Corporation
Asia

138,846

£2,425,640

25%

AnneRichards1 ChiefExecutive,

M&G

105,094

£1,835,992

25%

BarryStowe

Chairman&

CEO,NABU

107,649 US$5,322,167

25%

JamesTurner

GroupChiefRisk

Officer

89,439

£1,562,499

25%

MikeWells

GroupChief
Executive

257,813

£4,503,993

25%

Weighting of performance conditions

Operating profit

Group
 TSR

Balanced
 scorecard

Group Asia

US

UK M&G

25%

25% 50%

25%

25%

31% 19%

25%

25%

50%

25%

25%

50%

25%

25%

50%

50%

30% 20%

25%

25% 50%

End of 
performance
 period

31December
2020

31December
2020

31December
2020

31December
2020

31December
2020

31December
2020

31December
2020

*AwardsovershareswereawardedtoallExecutiveDirectorsotherthanBarryStowewhoseawardswereoverADRs.
†AwardsforExecutiveDirectorsarecalculatedbasedontheaveragesharepriceoverthethreedealingdayspriortothegrantdate,being£17.47forallExecutiveDirectorsotherthan

BarryStoweandanADRpriceofUS$49.44forBarryStowe.

‡Thepercentageofawardsreleasedforachievingmaximumtargetsis100percent.

Note
1 AnneRichardssteppeddownfromtheBoardon10August2018.Thisawardlapsedattheendofheremploymenton30November2018.

Update on performance against targets for awards made in 2017 and 2018 under the Prudential Long Term 
Incentive Plan
TSR Performance
Asat31December2018,Prudential’sTSRperformanceduringtheperiod1January2017to31December2018wasrankedbetween
medianandupperquartileandduringtheperiod1January2018to31December2018wasrankedbelowmedian.

Group operating profit
Prudential’sGroupoperatingprofitperformancebetween1January2017and31December2018wasslightlyabovethestretchtarget
establishedfor2017PLTIPawards.TheGroup’soperatingprofitachievementbetween1January2018and31December2018was
slightlyabovethestretchtargetadoptedfor2018PLTIPawards.

Balanced scorecard of strategic measures
Between1January2017and31December2018,theGroupalsomadegoodprogresstowardsmeetingthemeasuresunderthe
sustainabilityscorecardusedforthe2017and2018PLTIPawards:

— Capital measure – Solvency II operating capital generationTheGroup’sSolvencyIIoperatingcapitalgenerationbetween

1January2017to31December2018wasabovethePlanlevelestablishedfor2017PLTIPawards.TheGroup’sSolvencyIIoperating
capitalgenerationbetween1January2018and31December2018wasabovethePlanlevelestablishedfor2018PLTIPawards.

— Capital measure – E-cap operating capital generationTheGroup’sE-capoperatingcapitalgenerationbetween1January2017

and31December2017wasbelowthePlanlevelestablishedfor2017PLTIPawards.

— Conduct measureDuring2017and2018,therewerenosignificantconduct/culture/governanceissuesthatresultedinsignificant

capitaladd-onsormaterialfines.

— Diversity measureAsat31December2018,29percentofourLeadershipTeamwasfemale.Thisrepresentedstrongprogress
towardsthetargetthatatleast27percentoftheLeadershipTeambefemalebytheendof2019forthe2017PLTIPaward,andthe
targetthat28percentoftheLeadershipTeambefemalebytheendof2020forthe2018PLTIPaward.

154 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedPay comparisons 
Performance graph and table
ThechartbelowillustratestheTSRperformanceofPrudential,theFTSE100(astheCompanyhasapremiumlistingontheLondonStock
Exchange)andthepeergroupofinternationalinsurersusedtobenchmarktheCompany’sperformanceforthepurposesofthePLTIP.

Prudential TSR vs FTSE 100 and peer group average – total return per cent over 10 years to December 2018

£800

£700

£600

£500

£400

£300

£200

£100

£605

£250
£240

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

 Prudential
 FTSE100
 Peergroupaverage

Note
ThepeergroupaveragerepresentstheaverageTSRperformanceofthepeergroupusedfor2018PLTIPawards(excludingcompaniesnotlistedatthestartoftheperiod).

TheinformationinthetablebelowshowsthetotalremunerationfortheGroupChiefExecutiveoverthesameperiod:

£000

2009

2009

2010

2011

2012

2013

2014

2015

2015

2016

2017

2018

GroupChief
Executive
Salary,pension
andbenefits
Annualbonus
payment

(As%ofmaximum)
LTIPvesting
(As%ofmaximum)
Otherpayments

GroupChief
Executive
‘singlefigure’
oftotal
remuneration3

MTucker1 TThiam TThiam TThiam TThiam TThiam TThiam TThiam2 MWells MWells MWells MWells

1,013

286

1,189

1,241

1,373

1,411

1,458

613

1,992

2,244

1,872

1,815

841
(92%)
1,575
(100%)
308

354
(90%)
–
–
–

1,570
(97%)
2,534
(100%)
–

1,570
(97%)
2,528
(100%)
–

2,000
(100%)
6,160
(100%)
–

2,056
(99.8%)
5,235
(100%)
–

2,122
(100%)
9,838
(100%)
–

704
(77.3%)
3,382
(100%)
–

1,244
(99.7%)
4,290
(100%)
–

2,151
(99.5%)
2,975
(70.8%)
–

2,072
(94%)
4,616
(95.8%)
–

2,133
(95%)
3,486
(62.5%)
–

3,737

640

5,293

5,339

9,533

8,702

13,418

4,699

7,526

7,370

8,560

7,434

Notes
1 MarkTuckerlefttheCompanyon30September2009.TidjaneThiambecameGroupChiefExecutiveon1October2009.ThefiguresshownforTidjaneThiam’sremunerationin2009

relateonlytohisserviceasGroupChiefExecutive.

2 TidjaneThiamlefttheCompanyon31May2015.MikeWellsbecameGroupChiefExecutiveon1June2015.ThefiguresshownforMikeWells’sremunerationin2015relateonlytohis

serviceasGroupChiefExecutive.

3 Furtherdetailonthe‘singlefigure’isprovidedinthe‘singlefigure’tablefortherelevantyear.

www.prudential.co.uk

AnnualReport2018 Prudential plc 155

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationPercentage change in remuneration 
ThetablebelowsetsouthowthechangeinremunerationfortheGroupChiefExecutivebetween2017and2018comparedtoawider
employeecomparatorgroup:

GroupChiefExecutive
AllUKemployees

Salary

2%
3%

Benefits

(17.4)%
(1.4)%

Bonus

2.9%
8.6%

TheemployeecomparatorgroupusedforthepurposeofthisanalysisisallUKemployees.ThisincludesemployeesinM&GPrudential
andGroupHeadOffice,andreflectstheaveragechangeinpayforemployeesemployedinboth2017and2018.Thesalaryincrease
includesupliftsmadethroughtheannualsalaryreview,aswellasanyadditionalchangesintheyear;forexampletoreflectpromotions
orrolechanges.TheUKworkforcehasbeenchosenasthemostappropriatecomparatorgroupasitreflectstheeconomicenvironment
wheretheGroupChiefExecutiveisemployed.

Group Chief Executive pay compared with employee pay
Tofurtherincreasetransparencyofexecutiveremunerationanditsalignmentwiththepayofotheremployees,wearepublishingour
CEOpayratiooneyearinadvanceofthedisclosurebecomingarequirementundertheUKCompanies(MiscellaneousReporting)
Regulations2018.TheemployeecomparatorgroupusedforthepurposeofthisanalysisisallUKemployees.Thisincludesemployees
inM&GPrudentialandGroupHeadOfficein2018.ThetablebelowcomparestheGroupChiefExecutive’s‘singlefigure’oftotal
remunerationtothatreceivedbythreerepresentativeUKemployeesin2018.

Year

2018

Method

OptionB

25th percentile 
pay ratio

155:1

Median 
pay ratio

102:1

75th percentile 
pay ratio

68:1

Undertheregulationsthereisachoiceofthreemethodstodeterminethe25th,medianand75thfull-timeequivalentremunerationofour
UKemployees.TheCompanyhaschosentousethe2018hourlyrategenderpaygapinformationasthismethodusesdatathatisaligned
withotherdisclosuresmadeunderourgenderpaygapreporting(‘OptionB’inthetableabove).Theemployeesusedinthecalculations
wereselectedon11January2019,followingtheendofthefinancialyear.TheCommitteedeterminedthattheidentifiedemployeesare
reasonablyrepresentativesincethestructureoftheirremunerationarrangementsisinlinewiththatofthemajorityofUKworkforce.
Thesamemethodologyusedforcalculatingthe‘singlefigure’fortheGroupChiefExecutivehasbeenusedforcalculatingthepayand
benefitsoftheUKemployees.

Thesalaryandtotalremunerationreceivedduring2018bytheindicativeemployeesusedintheaboveanalysisaresetoutbelow:

Year

2018salary

Total2018remuneration

25th percentile

Median

75th percentile

£40,000

£48,000

£55,000

£73,000

£68,000

£109,000

TheCommitteebelievesthemedianpayratioisconsistentwiththepay,rewardandprogressionpoliciesforourUKemployees.Thebase
salaryandtotalremunerationlevelsfortheGroupChiefExecutiveandthemedianrepresentativeemployeearecompetitivelypositioned
withintherelevantmarketsandreflecttheoperationofourremunerationstructureswhichareeffectiveinappropriatelyincentivising
staff,havingregardtoourriskframework,riskappetitesandtorewardingthe‘how’aswellasthe‘what’ofperformance.

Gender pay gap
TheUKbusinessentitieshaverecentlyreportedtheir2018UKgenderpaygapdataanddetailscanbefoundontheGroup’swebsite
atwww.prudential.co.uk/responsibility.Therehasbeennarrowingofthepaygapsinsomeareasandmodestincreasesinothers.While
wehavemadeprogress,thegenderpaygapcannotberemovedovernight.Weremainfocusedandcommittedtoclosingitasquicklyas
possible.Wehaveapolicyandcarryoutprocedurestoensurethat,wheremenandwomenperformsimilarroles,theyarepaidequally.
However,thegenderpaygapsdemonstratethedemographicprofileofthebusiness(andthefinancialservicessectormorewidely):
thereisagreaterproportionofmalesinmoreseniorandfront-officerolesandagreaterproportionoffemalesinmorejunior,supportand
back-officenon-financeroles.AlltheGroup’sbusinessesarecontinuingtoworkoninitiativestoincreasetheproportionofwomenin
seniormanagementandoperatingrolesaspartoftheGroup’sstrategicfocusondiversityandinclusionasdescribedinthediversityand
inclusionstatementonourwebsite.ThisimportantpriorityisreflectedintheGroup’srewardstructurethroughthediversitymeasure
attachedtoPLTIPawardsgrantedfrom2017onwards.

Relative importance of spend on pay
Thetablebelowsetsouttheamountspayableinrespectof2017and2018onallemployeepayanddividends:

Allemployeepay(£m)1

Dividends(£m)

Note
1 AllemployeepayastakenfromnoteB2.1tothefinancialstatements.

2017

1,985

1,216

2018

1,838

1,279

Percentage 
change

(7.4)%

5.2%

156 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedChairman and Non-executive Director remuneration in 2018
Chairman’s fees 
TheChairman’sfeewasreviewedbytheCommitteeduring2018andincreasedby2.2percentto£750,000witheffectfrom1July2018
inordertoreflectinflation.

Non-executive Directors’ fees
TheNon-executiveDirectors’feeswerereviewedbytheBoardduring2018andthemembershipfeefortheAudit,Remunerationand
RiskCommitteeswasincreasedfrom£27,500to£30,000whiletheNomination&GovernanceCommitteememberfeeincreasedfrom
£10,000to£12,500.Thisisthefirsttimethesefeeshavebeenincreasedsince2015.Nootherfeeswereincreased.

Annual fees

Basicfee
Additionalfees:
AuditCommitteeChair
AuditCommitteemember
RemunerationCommitteeChair
RemunerationCommitteemember
RiskCommitteeChair
RiskCommitteemember
NominationCommitteemember
SeniorIndependentDirector

From 
1 July 2017
 £

From
1 July 2018
 £

97,000

97,000

75,000
27,500
60,000
27,500
75,000
27,500
10,000
50,000

75,000
30,000
60,000
30,000
75,000
30,000
12,500
50,000

Note
If,inaparticularyear,thenumberofmeetingsismateriallygreaterthanusual,theCompanymaydeterminethattheprovisionofadditionalfeesisfairandreasonable.

TheresultingfeespaidtotheChairmanandNon-executiveDirectorsare:

£000s

Chairman
PaulManduca
Non-executive Directors
HowardDavies
AnnGodbehere1
DavidLaw
KaiNargolwala2
AnthonyNightingale
PhilipRemnant3
AliceSchroeder4
LordTurner
ThomasWatjen5
FieldsWicker-Miurin6

Total

2018 fees

2017 fees

2018 taxable 
benefits*

2017 taxable 
benefits*

Total 2018 
remuneration:
 the ‘single 
figure’†

Total 2017 
remuneration:
the ‘single 
figure’†

742

212
–
212
155
168
216
150
155
131
41

727

209
79
176
151
166
211
124
140
59
–

136

122

–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–

878

212
–
212
155
168
216
150
155
131
41

849

209
79
176
151
166
211
124
140
59
–

2,182

2,042

136

122

2,318

2,164

*Benefitsincludethecostofprovidingtheuseofacaranddriver,medicalinsuranceandsecurityarrangements.
†Eachremunerationelementisroundedtothenearest£1,000andtotalsarethesumoftheseroundedfigures.Totalremunerationiscalculatedusingthemethodologyprescribed

bySchedule8oftheCompaniesAct.TheChairmanandNon-executiveDirectorsarenotentitledtoparticipateinannualbonusplansorlong-termincentiveplans.

Notes
1 AnnGodbeheresteppeddownfromtheBoardon18May2017.
2 KaiNargolwalaalsoreceivedanannualfeeof£250,000inrespectofhisnon-executivechairmanshipofPrudentialCorporationAsiaLimitedwitheffectfrom1February2016.
3 PhilipRemnantsteppeddownfromhisnon-executivechairmanshipofM&GGroupLimitedwitheffectfrom1October2018.Hereceivedafeeof£187,500inrespectofhis

chairmanshipduring2018.

4 AliceSchroederbecameamemberoftheRiskCommitteeon1March2018.
5 ThomasWatjenjoinedtheBoardon11July2017andbecameamemberoftheRiskCommitteeon1November2018.
6 FieldsWicker-MiurinjoinedtheBoardandtheRemunerationCommitteeon3September2018.

www.prudential.co.uk

AnnualReport2018 Prudential plc 157

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationStatement of Directors’ shareholdings
TheinterestsofDirectorsinordinarysharesoftheCompanyaresetoutbelow.‘Beneficialinterest’includessharesownedoutright,
sharesacquiredundertheShareIncentivePlan(SIP)anddeferredannualincentiveawards,detailedinthe‘Supplementaryinformation’
section.Itisonlythesesharesthatcounttowardstheshareownershipguidelines.

1 January 2018 
(or on date of 
appointment)

Total 
beneficial 
interest 
 (numberof
 shares)

During 2018

31 December 2018 
(or on date of retirement)

Share ownership guidelines

Number 
of shares 
acquired 

Number 
of shares 
disposed

Total 
beneficial 
interest* 
 (numberof
 shares)

Number 
of shares 
subject to 
performance 
conditions†

Total interest 
in shares

Beneficial 
interest as a 
percentage of 
basic salary/
basic fees§

Share 
ownership 
guidelines‡ 
 (%of
 salary/fee)

Chairman
PaulManduca
Executive Directors
MarkFitzPatrick
JohnFoley
NicNicandrou
AnneRichards1
BarryStowe2
JamesTurner3
MikeWells4
Non-executive Directors
HowardDavies
DavidLaw
KaiNargolwala
AnthonyNightingale
PhilipRemnant
AliceSchroeder5
LordTurner
ThomasWatjen6
FieldsWicker-Miurin7

42,500

–

–

42,500

–

42,500

81
250,116
292,309
86,361
282,346
9,701
662,623

9,278
9,066
70,000
50,000
6,916
8,500
6,552
5,500
–

28,252
161,186
142,276
56,447
285,042
23,798
304,853

–
81,468
139,500
–
193,860
12,623
155,224

236
–
–
–
–
6,000
167
4,840
1,000

–
–
–
–
–
–
–
–
–

28,333
329,834
295,085
142,808
373,528
20,876
812,252

9,514
9,066
70,000
50,000
6,916
14,500
6,719
10,340
1,000

207,971
370,280
384,039
258,461
737,088
150,495
854,084

236,304
700,114
679,124
401,269
1,110,616
171,371
1,666,336

–
–
–
–
–
–
–
–
–

9,514
9,066
70,000
50,000
6,916
14,500
6,719
10,340
1,000

100%

250%
250%
250%
N/A
250%
250%
400%

100%
100%
100%
100%
100%
100%
100%
100%
100%

94%

62%
693%
473%
N/A
708%
55%
1184%

161%
153%
1185%
846%
117%
245%
114%
175%
17%

*TherewerenochangesofDirectors’interestsinordinarysharesbetween31December2018and12March2019,withtheexceptionoftheUK-basedExecutiveDirectorsduetotheir

participationinthemonthlyShareIncentivePlan(SIP).MarkFitzPatrickacquiredafurther37sharesintheSIP,JohnFoleyacquiredafurther38sharesintheSIP,JamesTurneracquired
afurther38sharesintheSIPandMikeWellsacquiredafurther38sharesintheSIPduringthisperiod.

†Furtherinformationonshareawardssubjecttoperformanceconditionsaredetailedinthe‘share-basedlong-termincentiveawards’sectionoftheSupplementaryinformation.
‡HoldingrequirementoftheArticlesofAssociation(2,500ordinaryshares)mustbeobtainedwithinoneyearofappointmenttotheBoard.TheincreasedguidelinesforExecutive

DirectorswereintroducedwitheffectfromJanuary2013andincreasedagainin2017.ExecutiveDirectorshavefiveyearsfromthisdate(ordateofjoiningorrolechange,iflater)toreach
theenhancedguideline.TheguidelineforNon-executiveDirectorswasintroducedon1July2011.Non-executiveDirectorshavethreeyearsfromtheirdateofjoiningtoreachtheguideline.

§Basedontheaverageclosingpriceforthesixmonthsto31December2018(£16.42).

TheCompanyanditsDirectors,ChiefExecutivesandshareholdershavebeengrantedapartialexemptionfromthedisclosurerequirementsunderPartXVoftheSecuritiesandFutures
Ordinance(SFO).Asaresultofthisexemption,Directors,ChiefExecutivesandshareholdersdonothaveanobligationundertheSFOtonotifytheCompanyofshareholdinginterests,
andtheCompanyisnotrequiredtomaintainaregisterofDirectors’andChiefExecutives’interestsundersection352oftheSFO,noraregisterofinterestsofsubstantialshareholders
undersection336oftheSFO.TheCompanyis,however,requiredtofilewiththeStockExchangeofHongKongLimitedanydisclosureofinterestsnotifiedtoitintheUnitedKingdom.

Notes
1 AnneRichardssteppeddownfromtheBoardon10August2018.Totalinterestinsharesisshownasatthisdate.
2 BarryStowesteppeddownfromtheBoardon31December2018.Totalinterestinsharesisshownatthisdate.Forthe1January2018figureBarryStowe’sbeneficialinterestinshares

ismadeupof141,173ADRs(representing282,346ordinaryshares),(8,513.73oftheseADRsareheldwithinaninvestmentaccountwhichsecurespremiumfinancingforalife
assurancepolicy).Forthe31December2018figurethebeneficialinterestinsharesismadeupof186,764ADRs(representing373,528ordinaryshares).

3 JamesTurnerwasappointedtotheBoardon1March2018.Totalinterestinsharesisshownasatthisdate.
4 Forthe1January2018figureMikeWells’sbeneficialinterestinsharesismadeupof249,811ADRs(representing499,622ordinaryshares)and163,001ordinaryshares.Forthe

31December2018figurehisbeneficialinterestinsharesismadeupof297,320ADRs(representing594,640ordinaryshares)and217,612ordinaryshares.

5 Forthe1January2018figureAliceSchroeder’sbeneficialinterestinsharesismadeupof4,250ADRs(representing8,500ordinaryshares).Forthe31December2018figurethe

beneficialinterestinsharesismadeupof7,250ADRs(representing14,500ordinaryshares).

6 Forthe1January2018figureThomasWatjen’sbeneficialinterestinsharesismadeupof2,750ADRs(representing5,500ordinaryshares).Forthe31December2018figurethe

beneficialinterestinsharesismadeupof5,170ADRs(representing10,340ordinaryshares).

7 FieldsWicker-MiurinwasappointedtotheBoardon3September2018.Totalinterestinsharesisshownfromthisdate.

158 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continued 
ThebarchartbelowillustratestheExecutiveDirectors’shareholdingasapercentageofbasesalaryversustheshareownershipguideline.

%
1,200

1,000

800

600

400

1,184

693

708

473

400

200

250

250

250

250

250

0

62

Mark FitzPatrick
 Shareownershipguidelineas%ofsalary
 Beneficialinterestasat31December2018,as%ofsalary

John Foley

Nic Nicandrou

James Turner

Barry Stowe

Mike Wells

55

Outstanding share options
ThefollowingtablesetsouttheshareoptionsheldbytheExecutiveDirectorsintheUKSavings-RelatedShareOptionScheme(SAYE)
asattheendoftheperiod.

Date
 of grant

Exercise
 price
 (pence)

21Sep17
21Sep16
21Sep17
23Sep14
21Sep16
21Sep16
22Sep15

1,455
1,104
1,455
1,155
1,104
1,104
1,111

MarkFitzPatrick
JohnFoley
JohnFoley
NicNicandrou
NicNicandrou
AnneRichards
MikeWells

Market
 price at
31 Dec 
2018
 (pence)

Exercise period

Number of options

Beginning

 Beginning 
of period Granted  Exercised  Cancelled  Forfeited

End

Lapsed

End of 
period

1,402 01Dec22 31May23
1,402 01Dec19 31May20
1,402 01Dec20 31May21
1,402 01Dec19 31May20
1,402 01Dec21 31May22
1,402 01Dec19 31May20
1,402 01Dec18 31May19

2,061
815
618
1,311
1,358
1,630
1,620

–
–
–
–
–
–
–

–
–
–
–
–
–
1,620

–
–
–
–
–
–
–

–
–
–
–
–
–
–

–
–
–
–
–
–
–

2,061
815
618
1,311
1,358
1,630
–

Notes
1 NogainwasmadebyDirectorsin2018ontheexerciseofSAYEoptions.
2 Nopricewaspaidfortheawardofanyoption.
3 Thehighestandlowestclosingsharepricesduring2018were£19.81and£13.44respectively.
4 Allexercisepricesareshowntothenearestpence.
5 AnneRichardsparticipatedintheplanduringhertimeasanExecutiveDirector.Thecolumnabovemarked’Endofperiod’reflectsAnneRichards’positionasat10August2018,

thedateatwhichshesteppeddownfromtheBoard.

6 FollowingNicNicandrou’sappointmentasChiefExecutiveofPrudentialCorporationAsiaon17July2017,hewasabletocontinuesavingunderhisSAYEoptioncontractsexisting

atthatdatebutisnolongereligibletoparticipateinfutureSAYEgrants.

www.prudential.co.uk

AnnualReport2018 Prudential plc 159

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationDirectors’ terms of employment and external appointments
DetailsoftheservicecontractsofeachExecutiveDirectorareoutlinedinthetablebelow.TheDirectors’remunerationpolicycontains
furtherdetailsofthetermsincludedinExecutiveDirectorservicecontracts.

SubjecttotheGroupChiefExecutive’sortheChairman’sapproval,ExecutiveDirectorsareabletoacceptexternalappointments
asnon-executivedirectorsofotherorganisations.FeespayableareretainedbytheExecutiveDirectors.

Service contracts

External appointment

Date of contract

Notice period 
to the Company

Notice period 
from the Company

External 
appointment 
during 2018

Fee received in the 
period the Executive 
Director was a 
Group Director 

17May2017
8December2010
27April2009
4July2016
18October2006
1March2018
21May2015

12months
12months
12months
12months
12months
12months
12months

12months
12months
12months
12months
12months
12months
12months

–
–
–
–
–
Yes
–

–
–
–
–
–
£45,833
–

Executive Directors
MarkFitzPatrick
JohnFoley
NicNicandrou
AnneRichards
BarryStowe
JamesTurner
MikeWells

Directorsservedontheboardsofeducational,charitableandculturalorganisationswithoutreceivingafeefortheseservices.

DetailsofchangestotheBoardofDirectorsduringtheyeararesetoutintheCorporategovernancereport.

Letters of appointment of the Chairman and Non-executive Directors
DetailsofNon-executiveDirectors’individualappointmentsareoutlinedbelow.TheDirectors’remunerationpolicycontainsfurther
detailsontheirlettersofappointment.

Chairman/Non-executive Director

Chairman
PaulManduca

Non-executive Directors
PhilipRemnant
HowardDavies
DavidLaw
KaiNargolwala
AnthonyNightingale
AliceSchroeder
LordTurner
ThomasWatjen
FieldsWicker-Miurin

Appointment 
by the Board

Notice period

Time on the Board 
at 2019 AGM

15October2010
(ChairmanfromJuly2012)

12months

8years7months

1January2013
15October2010
15September2015
1January2012
1June2013
10June2013
15September2015
11July2017
3September2018

6years4months
6months
8years7months
6months
3years8months
6months
6months
7years4months
6months 5years11months
6months 5years11months
6months
3years8months
6months 1years10months
8months
6months

160 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedRecruitment arrangements
InmakingdecisionsabouttheremunerationarrangementsforthosejoiningtheBoard,theCommitteeworkedwithintheDirectors’
remunerationpolicyapprovedbyshareholdersandwasmindfulof:

— Theskills,knowledgeandexperiencethateachnewExecutiveDirectorbroughttotheBoard;

— Theneedtosupporttherelocationofexecutivestoenablethemtoassumetheirroles;and

— Itscommitmenttohonourlegacyarrangements.

Appointinghigh-calibreexecutivestotheBoardandtodifferentrolesontheBoardisnecessarytoensuretheCompanyiswellpositioned
todevelopandimplementitsstrategyanddeliverlong-termvalue.AstheCompanyoperatesinaninternationalmarketplacefortalent,
thebestinternalandexternalcandidatesaresometimesaskedtomovelocationtoassumetheirnewroles.Wherethishappens,the
Companywillofferrelocationsupport.Thesupportofferedwilldependonthecircumstancesofeachmovebutmayincludepayingfor
travel,shippingservices,theprovisionoftemporaryaccommodationandotherhousingbenefits.Executivesmayreceivesupportwith
thepreparationoftaxreturns,butnocurrentExecutiveDirectoristaxequalised.

James Turner 
JamesTurnerwasappointedasGroupChiefRiskOfficeron1March2018.MrTurnerwasappointedonalowersalarythanhis
predecessorandhasthesameincentiveopportunities,namelyamaximumbonusopportunityof160percentofsalaryundertheAIP
andalong-termincentiveawardof250percentofsalary.MrTurner’sbonuswillbesubjectto40percentdeferralforthreeyearsand
thedeferredbonuswillbepaidinPrudentialplcshares.Hislong-termincentiveawardswillbesubjecttoatwo-yearholdingperiodat
theendofthethree-yearperformanceperiod.MrTurnerwillbesubjecttothesameshareholdingguidelinesof250percentofsalary
asallotherExecutiveDirectors.Hewillhavefiveyearsfromthedateofhisappointmenttobuildthislevelofownership.Therehasbeen
nobuy-outasMrTurnerwasinternallypromotedtothisroleandnorelocationwaspaidonhimjoiningtheBoard.MrTurner’sservice
contractcontainsanoticeprovisionunderwhicheitherpartymayterminateupon12months’notice.

Detailsoftheremunerationhereceivedduring2018inhisroleasGroupChiefRiskOfficeraresetoutinthe2018‘singlefigure’table.

Michael Falcon
MichaelFalconsucceededBarryStoweasChairmanandChiefExecutiveOfficer,JacksonHoldingsLLCandjoinedtheBoardon
7January2019.AssetoutintheStatementofimplementationin2019,MrFalconwasappointedonalowersalarythanhispredecessor
withlowerincentiveopportunities.MrFalcon’sbasicsalaryisUS$800,000perannum.For2019hewillhaveamaximumbonus
opportunityof100percentofsalaryundertheAIP.Hewillalsobeeligibletoreceivea10percentshareoftheJacksonbonuspool.
FortypercentofanybonuswillbedeferredintotheCompany’sADRsforthreeyears.Long-termincentiveawards,grantedunderthe
PLTIP,willhaveafacevalueongrantof400percentofbasesalary.Hewillbesubjecttothesameshareholdingguidelinesof250percent
ofsalaryasallotherExecutiveDirectorsandwillhavefiveyearsfromthedateofhisappointmenttobuildthislevelofownership.

Buy-out awards
InordertofacilitateMrFalcon’sappointment,theCompanyagreedtoreplacethe2018bonusandotheroutstandingawardsthat
MrFalconforfeitedonleavinghispreviousemployer,J.P.MorganAssetManagement.

2018 bonus 
TheCommitteeapprovedanawardundertheAIPofUS$2,637,179inordertocompensateMrFalconforthelossofhis2018bonus.
Theamountistheaverageofthe2016and2017bonusesMrFalconreceivedfromJ.P.MorganAssetManagement.Inlinewiththe
Directors’remunerationpolicy,60percentofthiswillbedeliveredincashand40percentdeferredintoPrudentialADRswithdividend
equivalentsuntilthethirdanniversaryofthegrant’sawarddate,subjecttotherulesofthedeferredAIP.ThisbonuspaymentandAIP
awardwillbemadealongside2018bonuspaymentsanddeferredAIPawardsforotherExecutiveDirectors.

Outstanding deferred awards
ThetermsofMrFalcon’sreplacementawardsweredesignedtoreplicatethoseofhisforfeitedrestrictedstockandfundunits.Atthe
dateofthisreporttheCompanyisinaClosedPeriodandtheseawardswillnotbegranteduntilweareinanOpenPeriodfollowing
theannouncementof2018results.

AportionoftheseawardsthatwereduetovestinJanuary2019willbecompensatedbyacashpaymentofUS$1,316,551tobepaid
inMarch2019afterthedateofthisreport.Thedateofthispaymentwillbereportedinthe2019Directors’remunerationreport.

www.prudential.co.uk

AnnualReport2018 Prudential plc 161

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationTheremainingawardswillbemadeintheformofnominalcostoptionsoverPrudentialADRs,tobereleasedinaccordancewiththe
originalvestingschedule.Thetermsofthereplacementawardweredesignedtoreplicatethoseoftheforfeitedawardsandwilltherefore
notbesubjecttoperformanceconditionsandwillaccruedividendequivalents.ThisawardentitlesMrFalcontoreceiveacashamount
equaltothemarketvalueofthespecificnotionalnumberofPrudentialADRsonthedateofexercise,lessanawardpriceof10penceper
ADR.Theawardwillvestonthedatesdetailedbelow.ThenumberofPrudentialADRsoverwhichoptionswillbegrantedhasbeen
calculatedwithreferencetotheclosingstockpricesofJ.P.MorganAssetManagementandPrudentialplcon19December2018,
MrFalcon’slastdateofemploymentwithhisformeremployer.Furtherdetailswillbedisclosedinstockexchangeandwebsite
announcementswhenthegranttakesplace.

Exercise period

25Octoberto24November2019

30dayscommencingonthedateofreleaseofPrudentialplc’sresultsfor2019

30dayscommencingonthedateofreleaseofPrudentialplc’sresultsfor2020

Number of 
notional ADRs

11,224

30,938

14,380

Theabovereplacementawardswillbemadeunderrule9.4.2oftheUKLAListingRules,asprovidedforbytheDirectors’remuneration
policy,astheawardcouldnotbeeffectedunderanyoftheCompany’sexistingincentiveplans.MrFalconisthesoleparticipantinthis
arrangementandnofurtherawardswillbemadetoMrFalconunderthisplan.

MrFalconhasnotbeenappointedforafixedtermbuthisservicecontractcontainsanoticeprovisionunderwhicheitherpartymay
terminateupon12months’notice.

PriortojoiningtheGroup,MrFalconwasbasedinHongKong.TheCompanywillpaytotransportMrFalcon’sbelongingsfromHong
KongtotheUSandwillthensupporthismovewithintheUSinlinewithourUSdomesticrelocationpolicy.Thesebenefitswillbe
includedinthe2019Directors’remunerationreport.

Payments to past Directors and payments for loss of office
TheCommittee’sapproachwhenexercisingitsdiscretionunderthepolicyistobemindfuloftheparticularcircumstanceofthedeparture
andthecontributiontheindividualmadetotheGroup.

Anne Richards  
AnneRichardssteppeddownfromtheBoardasChiefExecutive,M&Gon10August2018andheremploymentendedwiththe
Companyon30November2018.TheCommitteeappliedtheDirectors’remunerationpolicywhendeterminingseparationtermsfor
MsRichards.

MsRichardsreceived£161,976inrespectofsalary,benefitsandpensionbetween11Augustand30November2018.Shewillnot
receiveabonusawardfor2018.AportionofMsRichards’2016and2017bonuseswasdeferredforthreeyearsintheformofshares.
ThesedeferredAIPawardswillbereleasedontheoriginaltimetableandremainsubjecttomalusandclawbackprovisions.

AllofMsRichards’outstandinglong-termincentiveawardsandbuy-outawards(grantedtoMsRichardswhenshejoinedPrudentialin
2016inrespectoftheawardssheforfeitedonleavingAberdeenAssetManagement)lapsedattheendofheremploymentandshedid
notreceivealossofofficepayment.

Barry Stowe 
BarryStoweretiredasChairmanandChiefExecutiveOfficer,NABUon31December2018.HewillremainasanadvisertotheGroup
untilhisemploymentendson31December2019.MrStowe’sbasesalary,pensionbenefitsandcertainotherbenefitswillcontinuetobe
paiduntiltheendofhisemployment.

AportionofMrStowe’s2016and2017bonuseswasdeferredforthreeyearsintheformofADRs.MrStowe’sunvestedawardsovera
totalof186,764ADRsundertheAIPwillbereleasedontheoriginaltimetable.Theyremainsubjecttomalusandclawbackprovisionsand
willcontinuetoaccumulatedividendequivalentsuntiltheyarereleased.

MrStowe’soutstandingPLTIPawardswillvestinlinewiththeoriginalvestingdates,subjecttosatisfactionoftheperformanceconditions
undertheplanrules.The2017and2018PLTIPawardswillbepro-rateduptothedateonwhichMrStoweretiredfromtheBoard,while
the2016awardwillnotbepro-ratedsinceMrStoweservedontheBoardfortheentireperformanceperiod.Theseawards(totalling
253,268ADRs)willcontinuetoaccumulatedividendequivalentsuntiltheyarereleasedandbesubjecttotheoriginalmalusand
clawbackprovisions.The2017and2018PLTIPawardswillremainsubjecttoatwo-yearholdingperiodfollowingtheendoftheir
three-yearperformanceperiods.

AsdiscussedundertheAnnualbonusoutcomesfor2018,MrStowehasreceivedanannualbonusfor2018ofUS$6,588,583.
Sixtypercentofthisawardwillbepaidincashintheusualway,and40percentwillbedeferredintoPrudentialADRs(tobereleased
inthespringof2022).Thisawardwillbesubjecttomalusandclawbackprovisions.

MrStowewillnotreceiveabonusfor2019andhewillnotbemadealong-termincentiveawardin2019oranysubsequentyear.

TheCommitteeappliedtheDirectors’remunerationpolicywhendeterminingseparationarrangementsforMsRichardsandMrStowe.

162 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedTony Wilkey 
TonyWilkeysteppeddownfromtheBoardon17July2017andhisemploymentendedwiththeGroupon17July2018.MrWilkey
received£1,057,343inrespectofsalary,benefitsandpensionbetween1Januaryand17July2018.

Asdisclosedinthe2017Directors’remunerationreport,theCommitteeexerciseditsdiscretioninaccordancewiththeapproved
Directors’remunerationpolicyanddeterminedthatMrWilkeyshouldbeallowedtoretainhisunvestedPLTIPawardgrantedin2016.
Thisawardwillvestinaccordancewiththeoriginaltimetable,subjecttotheoriginalperformanceconditions,remainsubjecttomalus
andclawbackprovisions,andwillbepro-ratedforservice.

Assetoutinthesection‘Remunerationinrespectofperformancein2018’theperformanceconditionsattachedtoMrWilkey’s
2016PLTIPawardswerepartiallymetand55.5percentoftheseawardswillbereleasedin2019.ThedetailsofMrWilkey’sawardare
setoutbelow.

Award

PrudentialLTIP

Number of 
shares vesting1

Value of 
shares vesting2 

69,891

£1,072,128

Notes
1 Thenumberofsharesvestingincludeaccrueddividendshares.
2 Thesharepriceusedtocalculatethevaluewastheaveragesharepriceforthethreemonthsupto31December2018,being£15.34.

Other Directors
AnumberofformerDirectorsreceiveretireemedicalbenefitsforthemselvesandtheirpartner(whereapplicable).Thisisconsistent
withotherseniormembersofstaffemployedatthesametime.Ademinimisthresholdof£10,000hasbeensetbytheCommittee;
anypaymentsorbenefitsprovidedtoapastDirectorunderthisamountwillnotbereported.

Statement of voting at general meeting
Atthe2017AnnualGeneralMeeting,shareholderswereaskedtovoteonthecurrentDirectors’remunerationpolicyandatthe
2018AnnualGeneralMeeting,shareholderswereaskedtovoteonthe2017Directors’remunerationreport.Eachoftheseresolutions
receivedasignificantvoteinfavourbyshareholdersandtheCommitteeisgratefulforthissupportandendorsementbyour
shareholders.Thevotesreceivedwere:

Resolution

ToapprovetheDirectors’remunerationpolicy

Votes
for

% of votes
cast

Votes
against

% of votes
cast

Total votes
cast

Votes
withheld

(2017AGM)

1,773,691,171

90.71

181,582,497

9.29 1,955,273,668

45,820,585

ToapprovetheDirectors’remunerationreport

(2018AGM)

1,944,563,586

94.91

104,204,573

5.09 2,048,768,159

26,571,316

Statement of implementation in 2019
Aligning 2019 pay to performance
ExecutiveDirectors’remunerationpackageswerereviewedin2018withchangeseffectivefrom1January2019.WhentheCommittee
tookthesedecisions,itconsideredthesalaryincreasesawardedtootheremployeesin2018andtheexpectedincreasesin2019.
TheexternalmarketreferencepointsusedtoprovidecontexttotheCommitteewereidenticaltothoseusedfor2018salaries.

AllExecutiveDirectorsreceivedasalaryincreaseof2percent.The2019salaryincreasebudgetsforotheremployeesacrosstheGroup’s
businessunitswerebetween2percentand8percent.

TheExecutiveDirectors’bonusopportunities,performancemeasuresandweightingswillremainthesameasin2018.

DetailsofMichaelFalcon’srecruitmentarrangementshavebeenprovidedundertheRecruitmentarrangementssection.TheCommittee
consideredhisremunerationpackagewithreferencetointernalandexternalreferencepointsanddeterminedthatitwasappropriateto
appointhimonalowersalaryandlowerincentiveopportunitiesthanhispredecessor,BarryStowe,whohadservedontheBoardover
thelast12years.HavingjoinedtheBoardon7January2019,MichaelFalconwillbeeligibletoreceiveafullyearbonusforthe2019
financialyear.Hewillreceivea2019long-termincentiveaward,grantedunderthePLTIP,withafacevalueongrantof400percent
ofbasesalary.

On28February2019,weannouncedthatJohnFoley,ChiefExecutiveofM&GPrudential,NicNicandrou,ChiefExecutiveof
PrudentialCorporationAsia,andMichaelFalcon,ChairmanandChiefExecutiveOfficer,JacksonHoldingsLLC,willstepdownas
membersofPrudential’sBoardattheendoftheAnnualGeneralMeetingon16May2019aspartofourprogresstowardsthedemerger
ofM&GPrudential.TheywillremainintheirexecutiverolesandwillcontinuetobemembersoftheGroupExecutiveCommittee.
TheremunerationoftheseexecutiveswillbemanagedinlinewiththeapprovedDirectors’remunerationpolicyandtheywillnot
receiveanylossofofficepaymentinrespectoftheirserviceasDirectors.Furtherdetailswillbedisclosedinwebsiteannouncements
andinthe2019Directors’remunerationreport.

www.prudential.co.uk

AnnualReport2018 Prudential plc 163

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information2019 share-based long-term incentive awards
TheExecutiveDirectors’long-termincentiveawardswillcontinuetobemadeunderthePLTIPandtheopportunitylevelsremainthe
sameasthe2018PLTIPawards.However,ashighlightedintheAnnualstatementfromtheChairmanoftheRemunerationCommittee
atthebeginningofthisreport,changeswillbemadetothevestingscaleandmeasuresunderPLTIPforthe2019awardsonly.Thevesting
oftheseawardswilldependon:

— RelativeTSR(75percentofaward);and

— Balancedscorecardofstrategicmeasures(25percentofaward).

SincethesemeasuresareinlinewiththeremunerationrequirementsofSolvencyII,theweightingsoftheGroupChiefRiskOfficer’s
PLTIPperformancetargetswillbethesameasthatoftheotherExecutiveDirectors.

UndertheGroupTSRmeasure,20percentoftheawardwillvestforTSRatthemedianofthepeergroup,increasingtofullvestingfor
performancewithintheupperquartile.TSRismeasuredonalocalcurrencybasissincethishasthebenefitofsimplicityanddirectness
ofcomparison.AcomprehensivereviewoftheTSRpeergrouphasbeenundertakenfor2019PLTIPawardsasanumberofyearshas
passedsincethegroupwaslastconsideredindetail.Thecompanieswereselectedbasedonorganisationalsize,productmixand
geographicalfootprint.

Thepeergroupfor2019PLTIPawardsissetoutbelow:

Aegon
GreatEastern
PingAnInsurance

AIA
LincolnNational
PrincipalFinancial

AXAEquitable
Manulife
PrudentialFinancial

ChinaTaipingInsurance
MetLife
SunLifeFinancial

TheTSRpeergroupfor2017and2018PLTIPawardsremainsunchanged.

Underthe2019balancedscorecard,performancewillbeassessedforeachofthefourmeasures,attheendofthethree-year
performanceperiod.Performancewillbeassessedonaslidingscale.Eachofthemeasureshasequalweightingandthe2019measures
aresetoutbelow:

Capital measure: 

Cumulativethree-yearE-capGroupoperatingcapitalgenerationrelativetoplan,lesscostofcapital
(basedonthecapitalpositionatthestartoftheperformanceperiod).

Vesting basis: 

20percentvestingforachievingPlan,increasingtofullvestingforperformanceabovestretchlevel.Theplan
figureforthismetricwillbepublishedintheAnnualReportforthefinalyearoftheperformanceperiod.

Capital measure: 

Cumulativethree-yearSolvencyIIGroupoperatingcapitalgeneration(ascapturedinpublisheddisclosures)
relativetoplan.

Vesting basis: 

20percentvestingforachievingPlan,increasingtofullvestingforperformanceabovestretchlevel.Theplan
figureforthismetricwillbepublishedintheAnnualReportforthefinalyearoftheperformanceperiod.

Conduct measure:  Throughappropriatemanagementaction,ensuretherearenosignificantconduct/culture/governanceissues

thatresultinsignificantcapitaladd-onsormaterialfines.

Vesting basis: 

20percentvestingforpartialachievementoftheGroup’sexpectations,increasingtofullvestingforachieving
theGroup’sexpectations.

Diversity measure:  PercentageoftheLeadershipTeamthatisfemaleattheendof2021.Thetargetforthismetricwillbebasedon
progresstowardsthegoalthattheCompanysetwhenitsignedtheWomeninFinanceCharter,specificallythat
30percentofourLeadershipTeamwillbefemalebytheendof2021.

Vesting basis: 

20percentvestsformeetingthethresholdofatleast28percentofourLeadershipTeambeingfemaleattheend
of2021,increasingtofullvestingforreachingthestretchlevelofatleast32percentbeingfemaleatthatdate.

Pension entitlements from 2019
Externally-recruitedExecutiveDirectorsappointedonorafter1March2019willbeofferedpensionbenefitsof20percentofsalary,
ratherthanthecurrentlevelof25percentofsalary.Givenevolvingpracticeinthisarea,pensionbenefitswillbeconsideredagainaspart
ofourreviewoftheDirectors’remunerationpolicy.

164 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedDemerger and review of the Directors’ remuneration policy
During2018theGroupannounceditsintentiontodemergeM&GPrudentialfromPrudentialplc,resultingintwoseparatelylisted
companies,eachwithitsowndistinctinvestmentprospects.InpreparationforthedemergerprocesstheCommitteehasestablished
asetofprinciplestounderpindecisionsonremunerationrelatingtothedemerger,including:

— Executivesshouldnotbeadvantagedordisadvantagedbythedemerger;thevalueofoutstandingawardsandtheirkeyterms

(releasedates,holdingperiods,malusandclawbackprovisions)shouldbeunaffected;

— Whereperformanceconditionsneedtoberevised,thenewconditionsshouldbenomoreorlessstretchingthatthoseoriginally

attachedtotheawards;

— WheretheCommitteehasapplieddiscretion,thiswillbedisclosedclearly;and

— ThefuturearrangementsofM&GPrudentialwillbeamatterfortheBoard,RemunerationCommitteeandshareholdersofthenew
business.However,untilthedateofthedemerger,thePrudentialplcRemunerationCommitteewillhavearesponsibilityforthe
remunerationofmembersoftheplcBoardandGroupExecutiveCommitteemembersandoversightofthoseM&GPrudential
employeescurrentlywithinitspurview.

ThePrudentialplcDirectors’remunerationpolicywillcontinuetoapplytoallmembersoftheplcBoarduntilthedateofthedemergerand
thePrudentialplcGroup-wideRemunerationPolicywillcontinuetoapplytoallGroupstaff(includingthosewithintheM&GPrudential
business)untilthedateofthedemerger.

During2019,weintendtoreviewtheDirectors’remunerationpolicy,takingintoaccountthedemerger,theviewsofourshareholders,
thenewUKCorporateGovernanceCode,forthcomingchangestoaccountingstandardsandthebroaderregulatoryandcompetitive
environment.

Chairman and Non-executive Directors
FeesfortheChairmanandNon-executiveDirectorswerereviewedin2018withchangeseffectivefrom1July2018,assetoutunder
theChairmanandNon-executiveDirectorremunerationin2018section.Thenextreviewwillbeeffective1July2019.

SignedonbehalfoftheBoardofDirectors

Anthony Nightingale, CMG SBS JP 
Chair of the Remuneration Committee 
12March2019

Paul Manduca
Chairman
12March2019

www.prudential.co.uk

AnnualReport2018 Prudential plc 165

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
Supplementary information

Directors’ outstanding long-term incentive awards
Share-based long-term incentive awards

Plan name

Year of
award

Conditional 
share awards 
outstanding at 
1 Jan 2018

Conditional 
awards in 
2018

Market 
price at 
date of 
award 

Mark FitzPatrick PLTIP
PLTIP

John Foley

Nic Nicandrou

Barry Stowe1

James Turner

Mike Wells2

PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PLTIP
PLTIP
PLTIP
PLTIP

PLTIP
PLTIP
PLTIP
PLTIP
PLTIP

2017
2018

2015
2016
2017
2018

2015
2016
2017
2018

2015
2015
2016
2017
2018

2015
2015
2016
2017
2018

2015
2015
2016
2017
2018

 (numberof
 shares)

 (numberof
 shares)

101,360

106,611

101,360

106,611

122,808
144,340
114,177

111,763

381,325

111,763

104,117
136,836
108,357

138,846

 (pence)

1,828
1,750

1,672
1,279
1,672
1,750

1,672
1,279
1,672
1,750

Dividend 
equivalents on 
vested shares3
 (number
 ofshares
 released)

Rights
 exercised 
in 2018

Rights
 lapsed
 in 2018

Conditional 
share awards 
outstanding at 
31 Dec 2018

Date of
end of
 performance
period

 (numberof
 shares)

101,360 31Dec19
106,611 31Dec20

–

–

–

207,971

10,683 117,693 5,115

– 31Dec17
144,340 31Dec18
114,177 31Dec19
111,763 31Dec20

10,683 117,693 5,115

370,280

9,057

99,781 4,336

– 31Dec17
136,836 31Dec18
108,357 31Dec19
138,846 31Dec20

349,310

138,846

9,057

99,781 4,336

384,039

113,940
50,668
274,100
247,690

215,298

686,398

215,298

18,927
2,993
33,116
27,940

89,439

82,976

89,439

209,222
30,132
332,870
263,401

257,813

1,672
1,611.5
1,279
1,672
1,750

1,672
1,417.5
1,279
1,672
1,750

1,672
1,611.5
1,279
1,672
1,750

9,238 101,788 12,152
45,264 5,404
7,770

– 31Dec17
– 31Dec17
274,100 31Dec18
247,690 31Dec19
215,298 31Dec20

17,008 147,052 17,556

737,088

1,643
261

18,139
2,868

788
125

– 31Dec17
– 31Dec17
33,116 31Dec18
27,940 31Dec19
89,439 31Dec20

1,904

21,007

913

150,495

18,198 200,508 8,714
28,878 1,254
2,658

– 31Dec17
– 31Dec17
332,870 31Dec18
263,401 31Dec19
257,813 31Dec20

835,625

257,813

20,856 229,386 9,968

854,084

Notes
1 TheawardsforBarryStoweweremadeinADRs(1ADR=2ordinaryshares).Thefiguresinthetablearerepresentedintermsofordinaryshares.
2 Theawardin2015forMikeWellswasmadeinADRs(1ADR=2ordinaryshares).Alloftheawardsfrom2016onwardsweremadeinordinaryshares.Thefiguresinthetableare

representedintermsofordinaryshares.

3 Adividendequivalentwasaccumulatedontheseawards.

166 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration reportOther share awards
ThetablebelowsetsoutExecutiveDirectors’deferredbonusshareawards.

Conditional
 share awards
 outstanding
at 1 Jan 2018 
 (number
 ofshares)

Year of 
grant

Conditionally
 awarded
 in 2018
 (number
 ofshares)

Dividends
accumulated
in 20183
 (number
 ofshares)

Shares
 released
 in 2018
 (number
 ofshares)

Conditional
 share awards
 outstanding
 at 31 Dec 
2018 
 (number
 ofshares)

Date of end
of restricted
period

Date of
 release

Market
 price at
date of
award

Market
 price at
 date of
 vesting or
 release 

 (pence)

 (pence)

Mark FitzPatrick
Deferred2017annual
incentiveaward

2018

27,414
27,414

–

705
705

28,119 31Dec20
28,119

–

1,750

John Foley
Deferred2014annual
incentiveaward
Deferred2015annual
incentiveaward
Deferred2016annual
incentiveaward
Deferred2017annual
incentiveaward

Nic Nicandrou
Deferred2014annual
incentiveaward
Deferred2015annual
incentiveaward
Deferred2016annual
incentiveaward
Deferred2017annual
incentiveaward

Barry Stowe1
Deferred2014annual
incentiveaward
Deferred2015annual
incentiveaward
Deferred2016annual
incentiveaward
Deferred2017annual
incentiveaward

James Turner
Deferred2014group
deferredbonus
planaward

Deferred2015group
deferredbonus
planaward

Mike Wells2
Deferred2014annual
incentiveaward
Deferred2015annual
incentiveaward
Deferred2016annual
incentiveaward
Deferred2017annual
incentiveaward

2015

2016

2017

2018

2015

2016

2017

2018

2015

2016

2017

2018

44,783

67,418

31,139

143,340

29,373
29,373

30,662

40,121

30,269

101,052

29,800

114,518

138,028

282,346

30,788
30,788

111,652
111,652

44,783

– 31Dec17 03Apr18 1,672

1,747

69,154 31Dec18

31,940 31Dec19

30,128 31Dec20

1,279

1,672

1,750

44,783

131,222

30,662

– 31Dec17 03Apr18 1,672

1,747

41,153 31Dec18

31,048 31Dec19

31,580 31Dec20

1,279

1,672

1,750

30,662

103,781

29,800

– 31Dec17 03Apr18 1,672

1,747

117,452 31Dec18

141,564 31Dec19

114,512 31Dec20
373,528

29,800

1,279

1,672

1,750

1,736

801

755
3,292

1,032

779

792
2,603

2,934

3,536

2,860
9,330

2015

3,917

3,917

– 31Dec17 03Apr18 1,672

1,747

2016

2015

2016

2017

2018

5,305
9,222

123,822

109,890

52,703

286,415

135
135

3,917

5,440 31Dec18
5,440

–

1,279

123,822

– 31Dec17 03Apr18 1,672

1,747

2,830

1,357

47,443
47,443

1,221
5,408 123,822

112,720 31Dec18

54,060 31Dec19

48,664 31Dec20

215,444

1,279

1,672

1,750

Notes
1 TheawardsforBarryStoweweremadeinADRs(1ADR=2ordinaryshares).Thefiguresinthetablearerepresentedintermsofordinaryshares.
2 TheawardforMikeWellsin2015wasmadeinADRs(1ADR=2ordinaryshares).Alloftheawardsmadefrom2016onwardsweremadeinordinaryshares.Thefiguresinthetable

arerepresentedintermsofordinaryshares.

3 Adividendequivalentwasaccumulatedontheseawards.

www.prudential.co.uk

AnnualReport2018 Prudential plc 167

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAll-employee share plans
ItisimportantthatallemployeesareofferedtheopportunitytoownsharesinPrudential,connectingthembothtothesuccessofthe
Companyandtotheinterestsofothershareholders.ExecutiveDirectorsareinvitedtoparticipateintheseplansonthesamebasisas
otherstaffintheirlocation.

Save As You Earn (SAYE) schemes
UK-basedExecutiveDirectorsarenormallyeligibletoparticipateintheHMRevenueandCustoms(HMRC)approvedPrudential
Savings-RelatedShareOptionScheme.Thisschemeallowsalleligibleemployeestosavetowardstheexerciseofoptionsover
Prudentialplcshareswiththeoptionpricesetatthebeginningofthesavingsperiodatadiscountofupto20percentofthemarketprice.
Since2014participantshavebeenabletoelecttoenterintosavingscontractsofupto£500permonthforaperiodofthreeorfiveyears.
Attheendofthisterm,participantsmayexercisetheiroptionswithinsixmonthsandpurchaseshares.Ifanoptionisnotexercisedwithin
sixmonths,participantsareentitledtoarefundoftheircashsavingsplusinterestifapplicableundertherules.Sharesareissuedtosatisfy
thoseoptionswhichareexercised.Nooptionsmaybegrantedundertheschemesifthegrantwouldcausethenumberofshareswhich
havebeenissued,orwhichremainissuablepursuanttooptionsgrantedinthepreceding10yearsundertheschemeandanyotheroption
schemesoperatedbytheCompany,orwhichhavebeenissuedunderanyothershareincentiveschemeoftheCompany,toexceed
10percentoftheCompany’sordinarysharecapitalattheproposeddateofgrant.InanticipationofthedemergeroftheM&GPrudential
businesstheCompanydidnotoperatetheSAYEin2018.

DetailsofExecutiveDirectors’rightsundertheSAYEschemearesetoutinthe‘Outstandingshareoptions’table.

Share Incentive Plan (SIP)
UK-basedExecutiveDirectorsarealsoeligibletoparticipateintheCompany’sShareIncentivePlan(SIP).SinceApril2014,allUK-based
employeeshavebeenabletopurchasePrudentialplcsharesuptoavalueof£150permonthfromtheirgrosssalary(partnershipshares)
throughtheSIP.Foreveryfourpartnershipsharesbought,anadditionalmatchingshareisawardedwhichispurchasedbyPrudentialplc
ontheopenmarket.Dividendsharesaccumulatewhiletheemployeeparticipatesintheplan.Iftheemployeewithdrawsfromtheplan,
orleavestheGroup,matchingsharesmaybeforfeited.

ThetablebelowprovidesinformationaboutsharespurchasedundertheSIPtogetherwithmatchingshares(awardedona1:4basis)and
dividendshares.

MarkFitzPatrick
JohnFoley
NicNicandrou1
JamesTurner2
MikeWells

Year of 
initial grant

Share 
Incentive Plan 
awards held 
in Trust at 
1 Jan 2018
 (numberof
 shares)

Partnership 
shares 
accumulated 
in 2018
 (numberof
 shares)

Matching 
shares 
accumulated 
in 2018
 (numberof
 shares)

Dividend 
shares 
accumulated 
in 2018
 (numberof
 shares)

Share 
Incentive Plan 
awards held 
in Trust at 
31 Dec 2018
 (numberof
 shares)

2017
2014
2010
2011
2015

81
576
1,766
479
408

104
103
–
172
103

26
26
–
43
25

3
16
47
15
12

214
721
1,813
709
548

Notes
1 FollowingNicNicandrou’sappointmentasChiefExecutiveofPrudentialCorporationAsiaon17July2017,heisnolongereligibletoparticipateintheSIP.However,whilehisshares

remainintheSIPTrusthewillreceiveanydividendspayableontheseshares.

2 ThenumberofsharesforJamesTurnerreflectshisSIPholdingonhisappointmentasanExecutiveDirectoron1March2018.

Cash-settled long-term incentive awards
ThisinformationhasbeenpreparedinlinewiththereportingrequirementsoftheHongKongStockExchangeandsetsoutExecutive
Directors’outstandingshareawardsandshareoptions.Fordetailsofthecash-settledlong-termincentiveawardsheldbysome
ExecutiveDirectors,pleaseseeourAnnualreportonremuneration.

Dilution
ReleasesfromthePrudentialLongTermIncentivePlanandthePrudentialAgencyLongTermIncentivePlanaresatisfiedusingnewissue
sharesratherthanbypurchasingsharesintheopenmarket.Sharesrelatingtooptionsgrantedunderall-employeeshareplansarealso
satisfiedbynewissueshares.Thecombineddilutionfromalloutstandingsharesandoptionsat31December2018was1.11percent
ofthetotalsharecapitalatthetime.Deferredbonusawardswillcontinuetobesatisfiedbythepurchaseofsharesintheopenmarket.

168 Prudential plc AnnualReport2018

www.prudential.co.uk

Directors’ remuneration report continuedFive highest paid individuals 
Ofthefiveindividualswiththehighestemolumentsin2018,threewereExecutiveDirectorswhoseemolumentsaredisclosedinthis
report.Theaggregateoftheemolumentsoftheothertwoindividualsfor2018wereasfollows:

Basesalaries,allowancesandbenefitsinkind
Pensioncontributions
Performancerelatedpay

Total

Theiremolumentswerewithinthefollowingbands:

£7,200,001-£7,300,000

£16,600,001-£16,700,000

2018 
£000

2,810
104
20,993

23,907

Number of five highest 
paid employees 2018

1

1

www.prudential.co.uk

AnnualReport2018 Prudential plc 169

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
170  Prudential plc  Annual Report 2018 

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0
1

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05

Financial 
statements

Index to Group IFRS financial statements

Parent company financial statements

Notes on the parent company financial statements

Statement of Directors’ responsibilities 

Independent auditor’s report to Prudential plc 

www.prudential.co.uk 

Annual Report 2018  Prudential plc  171

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Index to Group IFRS financial statements

Primary statements
Consolidated income statement
Consolidated statement of comprehensive income
Consolidated statement of changes in equity
Consolidated statement of financial position
Consolidated statement of cash flows

Page

Section

173
174
175
177
178

C4

Policyholder liabilities and unallocated surplus

C4.1 Movement and duration of liabilities
C4.1(a)  Group overview
C4.1(b)  Asia insurance operations
C4.1(c)  US insurance operations
C4.1(d)  UK and Europe insurance  operations
C4.2
C4.2(a)  Asia
C4.2(b)  US
C4.2(c)  UK and Europe

Products and determining contract liabilities

Section

C5

Page

C6

Page

241
244
246
248

250
253
259

265
266

269

270
271

272
274
275
280
282

283
284
284
291
292

292

293
295
295
296

297

298

298
299
299
300
300

313

C5.1
C5.2

Intangible assets
Goodwill 
Deferred acquisition costs and other 
intangible assets 
Borrowings
Core structural borrowings of 
shareholder-financed businesses
C6.2
Other borrowings
C6.3 Maturity analysis

C6.1

C7

C8

C9
C10
C11
C12

C13
C14

D
D1

D2
D3
D4
D5
D6

E
E1

C7.1
C7.2
C7.3
C7.4
C7.5

C8.1
C8.2

Risk and sensitivity analysis
Group overview
Asia insurance operations
US insurance operations
UK and Europe insurance operations
Asset management and other operations
Tax assets and liabilities
Deferred tax
Current tax
Defined benefit pension schemes
Share capital, share premium and own shares
Provisions 
Capital

C12.1 Group objectives, policies and processes 

C12.2
C12.3

for managing capital
Local capital regulations
Transferability of available capital
Property, plant and equipment
Investment properties

D1.1

D1.2

Other notes
Corporate transactions
Gains/(losses) on disposal of businesses 
and corporate transactions
Acquisition of TMB Asset Management Co., Ltd. 
in Thailand
Contingencies and related obligations
Post balance sheet events
Related party transactions
Commitments
Investments in subsidiary undertakings, 
joint ventures and associates

Further accounting policies
Other significant accounting policies 

Notes to the Primary statements
A 
A1
A2
A3

Background and critical accounting policies
Basis of preparation and exchange rates
New accounting pronouncements in 2018
Accounting policies
Critical accounting policies, estimates 
and judgements
New accounting pronouncements  
not yet effective

A3.1

A3.2

B1.1
B1.2

B1.3

B1.4
B1.5
B1.6

B2.1
B2.2
B2.3
B2.4

C2.1
C2.2
C2.3

B
B1

B2

B3

B4
B5
B6

C
C1

C2

C3

B1.6(a) Asia
B1.6(b) US
B1.6(c) UK and Europe

Earnings performance
Analysis of performance by segment
Segment results – profit before tax
Short-term fluctuations in investment returns 
on shareholder-backed business
Determining operating segments and 
performance measure of operating segments
Segmental income statement
Other investment return
Additional analysis of performance 
by segment components

Acquisition costs and other expenditure
Staff and employment costs
Share-based payment
Key management remuneration
Fees payable to the auditor
Effect of changes and other accounting matters 
on insurance assets and liabilities
Tax charge
Earnings per share
Dividends

Balance sheet notes
Analysis of Group statement of financial position 
by segment
Analysis of segment statement of financial position 
by business type
Asia
US
UK and Europe 
Assets and liabilities
Group assets and liabilities – measurement
Debt securities
Loans portfolio
Financial instruments – additional information

C3.1
C3.2
C3.3
C3.4
C3.4(a) Financial risk
C3.4(b) Derivatives and hedging
C3.4(c) Derecognition, collateral  and offsetting

179
180

180

189

193
194

196

200
202

202
203
204

205
206
208
208
209

210
213
214

215

218
219
220

221
229
235

236
238
239

172  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Consolidated income statement

Grosspremiumsearned
Outwardreinsurancepremiums note (i)

Earnedpremiums,netofreinsurance
Investmentreturn
Otherincome note (ii)

Totalrevenue,netofreinsurance

Benefitsandclaims note (i)
Outwardreinsurers’shareofbenefitandclaims note (i)
Movementinunallocatedsurplusofwith-profitsfunds

Benefitsandclaimsandmovementinunallocatedsurplusofwith-profitsfunds,

netofreinsurance

Acquisitioncostsandotherexpenditure note (ii)
Financecosts:interestoncorestructuralborrowingsofshareholder-financedbusinesses
(Loss)gainondisposalofbusinessesandcorporatetransactions
RemeasurementofthesoldKorealifebusiness

Totalcharges,netofreinsuranceand(loss)gainondisposalofbusinesses

Shareofprofitsfromjointventuresandassociates,netofrelatedtax

Profitbeforetax(being tax attributable to shareholders’ and policyholders’ returns) note (iii)
Lesstaxcredit(charge)attributabletopolicyholders’returns

Profitbeforetaxattributabletoshareholders
Totaltaxchargeattributabletopolicyholdersandshareholders
Adjustmenttoremovetax(credit)chargeattributabletopolicyholders’returns
Taxchargeattributabletoshareholders’returns

Profit for the year

Attributable to:

EquityholdersoftheCompany
Non-controllinginterests

Profit for the year

Earnings per share (in pence)

BasedonprofitattributabletotheequityholdersoftheCompany:

Basic
Diluted

Note

2018 £m

2017 £m

B1.4

B1.4

B1.4

B1.4

C4.1(a)(iii)

C4.1(a)(iii)

C4.1(a)(iii)

B1.4

B2

D1.1

B1.4

D6

B1.1

B4

B4

47,224
(14,023)

33,201
(10,263)
1,993

24,931

(27,411)
13,554
1,289

(12,568)
(8,855)
(410)
(80)
–

(21,913)

291

3,309
326

3,635
(296)
(326)
(622)

3,013

3,010
3

3,013

44,005
(2,062)

41,943
42,189
2,258

86,390

(71,854)
2,193
(2,871)

(72,532)
(9,993)
(425)
223
5

(82,722)

302

3,970
(674)

3,296
(1,580)
674
(906)

2,390

2,389
1

2,390

Note

B5

2018

2017

116.9p
116.8p

93.1p
93.0p

Notes
(i)

(ii)

(iii)

Outwardreinsurancepremiumsincludethe£(12,149)millionpaidduringtheyearinrespectofthereinsuranceoftheUKannuityportfolio.Theassociatedincreaseinreinsurance
assetsisincludedinoutwardreinsurers’shareofbenefitsandclaimsandtheconsequentialchangetopolicyholderliabilitiesisincludedinbenefitsandclaims.SeenoteD1.1
forfurtherdetails.
The2017comparativeresultshavebeenre-presentedfromthosepreviouslypublishedforthedeductionofcertainexpensesagainstrevenuefollowingtheadoptionofIFRS15.
SeenoteA2.
ThismeasureistheformalprofitbeforetaxmeasureunderIFRSbutitisnottheresultattributabletoshareholders.ThisisprincipallybecausethecorporatetaxesoftheGroup
includethoseontheincomeofconsolidatedwith-profitsandunit-linkedfundsthat,throughadjustmentstobenefits,arebornebypolicyholders.Theseamountsarerequiredto
beincludedinthetaxchargeoftheCompanyunderIAS12.Consequently,theprofitbeforealltaxesmeasureisnotrepresentativeofpre-taxprofitsattributabletoshareholders.
Profitbeforealltaxesisdeterminedafterdeductingthecostofpolicyholderbenefitsandmovementsintheliabilityforunallocatedsurplusofwith-profitsfundsafteradjusting
fortaxesbornebypolicyholders.

www.prudential.co.uk

AnnualReport2018 Prudential plc 173

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationConsolidated statement 
of comprehensive income

Profit for the year

Other comprehensive income (loss):
Items that may be reclassified subsequently to profit or loss
Exchangemovementsonforeignoperationsandnetinvestmenthedges:

Exchangemovementsarisingduringtheyear
CumulativeexchangegainofsoldKorealifebusinessrecycledthroughprofitorloss
Relatedtax

NetunrealisedvaluationmovementsonsecuritiesofUSinsuranceoperationsclassified

asavailable-for-sale:
Netunrealisedholding(losses)gainsarisingintheyear
(Deductnetgains)addbacknetlossesincludedintheincomestatementondisposal

andimpairment

Total

Relatedchangeinamortisationofdeferredacquisitioncosts
Relatedtax

Total

Items that will not be reclassified to profit or loss
Shareholders’shareofactuarialgainsandlossesondefinedbenefitpensionschemes:

Actuarialgainsandlossesondefinedbenefitpensionschemes
Relatedtax

DeductamountattributabletoUKwith-profitfundstransferredtounallocatedsurplusof

with-profitfunds,netofrelatedtax

Othercomprehensive(loss)incomefortheyear,netofrelatedtax

Totalcomprehensiveincomefortheyear

Attributable to:

EquityholdersoftheCompany
Non-controllinginterests

Total comprehensive income for the year

Note

2018 £m

2017 £m

3,013

2,390

A1

C3.2(c)

C5.2

C8.1

344
–
5

349

(1,606)

(11)

(1,617)

246
288

(1,083)

(734)

134
(23)

111

(38)

73

(661)

2,352

2,348
4

2,352

(404)
(61)
(5)

(470)

591

26

617

(76)
(55)

486

16

200
(33)

167

(78)

89

105

2,495

2,494
1

2,495

174 Prudential plc AnnualReport2018

www.prudential.co.uk

Consolidated statement  
of changes in equity

Year ended 31 December 2018 £m

Share
 capital
 C10

Share
premium
 C10

Note

Retained
 earnings

Translation
reserve

Available-
for-sale
 securities
reserves

Share-
holders’
equity

Non-
 controlling
 interests

Total
 equity

–

3,010

–

–

3,010

3

3,013

Reserves
Profitfortheyear
Othercomprehensiveincome:

Exchangemovementsonforeign
operationsandnetinvestment
hedges,netofrelatedtax

Netunrealisedvaluationmovements,

netofrelatedchangein
amortisationofdeferred
acquisitioncostsandrelatedtax

Shareholders’shareofactuarialgains
andlossesondefinedbenefit
pensionschemes,netofrelatedtax

Totalothercomprehensiveincome(loss)

Totalcomprehensiveincomefortheyear

Dividends
Reservemovementsinrespect
ofshare-basedpayments

Changeinnon-controllinginterests
Movementsinrespectofoptionto
acquirenon-controllinginterests

Share capital and share premium
Newsharecapitalsubscribed

Treasury shares
Movementinownsharesinrespect
ofshare-basedpaymentplans
MovementinPrudentialplcshares

purchasedbyunittrustsconsolidated
underIFRS

Netincrease(decrease)inequity
Atbeginningofyear

At end of year

B6

D1.2

D1.2

C10

–

–

–

–

–

–

–

–
–

–

1

–

–

–

–

–

–

–

–

–
–

–

–

–

73

73

3,083

(1,244)

69
–

(109)

16

–

–

–

29

52

348

–

348

1

349

–

(1,083)

(1,083)

–

(1,083)

–

348

348

–

73

(1,083)

(662)

(1,083)

2,348

–

–
–

–

–

–

–

–

–
–

–

–

–

–

(1,244)

69
–

(109)

17

29

52

–

1

4

–

–
7

–

–

–

–

11
7

18

73

(661)

2,352

(1,244)

69
7

(109)

17

29

52

1,173
16,094

17,267

1
129

130

16
1,948

1,880
12,326

348
840

(1,083)
844

1,162
16,087

1,964

14,206

1,188

(239) 17,249

www.prudential.co.uk

AnnualReport2018 Prudential plc 175

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationConsolidated statement of changes in equity continued

Year ended 31 December 2017 £m

Share
 capital
 C10

Share
premium
 C10

Note

Retained
 earnings

Translation
reserve

Available-
for-sale
 securities
reserves

Share-
holders’
equity

Non-
 controlling
 interests

Total
 equity

–

2,389

–

–

2,389

1

2,390

(470)

–

(470)

–

(470)

Reserves
Profitfortheyear
Othercomprehensiveincome:

Exchangemovementsonforeign
operationsandnetinvestment
hedges,netofrelatedtax

Netunrealisedvaluationmovements,

netofrelatedchangein
amortisationofdeferred
acquisitioncostsandrelatedtax

Shareholders’shareofactuarialgains
andlossesondefinedbenefit
pensionschemes,netofrelatedtax

Totalothercomprehensiveincome(loss)

Totalcomprehensiveincomefortheyear

Dividends
Reservemovementsinrespectof

share-basedpayments

Changeinnon-controllinginterests

Share capital and share premium
Newsharecapitalsubscribed

B6

C10

Treasury shares
Movementinownsharesinrespect
ofshare-basedpaymentplans
MovementinPrudentialplcshares

purchasedbyunittrustsconsolidated
underIFRS

Netincrease(decrease)inequity
Atbeginningofyear

At end of year

–

–

–

–

–

–

–

–
–

–

–

–

–

–

–

–

–

–

–
–

21

–

–

–

–

89

89

2,478

(1,159)

89
–

–

(15)

(9)

–

–

(470)

(470)

–

–
–

–

–

–

486

486

–

486

486

–

–
–

–

–

–

89

105

2,494

(1,159)

89
–

21

(15)

(9)

–

–

–

1

–

–
5

–

–

–

6
1

7

486

89

105

2,495

(1,159)

89
5

21

(15)

(9)

1,427
14,667

16,094

–
129

129

21
1,927

1,948

1,384
10,942

12,326

(470)
1,310

840

486
358

844

1,421
14,666

16,087

176 Prudential plc AnnualReport2018

www.prudential.co.uk

Consolidated statement of financial position

Assets
Goodwill
Deferredacquisitioncostsandotherintangibleassets
Property,plantandequipment
Reinsurers’shareofinsurancecontractliabilities
Deferredtaxassets
Currenttaxrecoverable
Accruedinvestmentincome
Otherdebtors
Investmentproperties
Investmentinjointventuresandassociatesaccountedforusingtheequitymethod
Loans
Equitysecuritiesandportfolioholdingsinunittrusts note (i)
Debtsecurities note (i)
Derivativeassets
Otherinvestments note (i)
Deposits
Assetsheldforsale note (ii)
Cashandcashequivalents

Total assets

Equity
Shareholders’equity
Non-controllinginterests

Total equity

Liabilities
Insurancecontractliabilities
Investmentcontractliabilitieswithdiscretionaryparticipationfeatures
Investmentcontractliabilitieswithoutdiscretionaryparticipationfeatures
Unallocatedsurplusofwith-profitsfunds
Corestructuralborrowingsofshareholder-financedbusinesses
Operationalborrowingsattributabletoshareholder-financedbusinesses
Borrowingsattributabletowith-profitsbusinesses
Obligationsunderfunding,securitieslendingandsaleandrepurchaseagreements
Netassetvalueattributabletounitholdersofconsolidatedunittrustsandsimilarfunds
Deferredtaxliabilities
Currenttaxliabilities
Accruals,deferredincomeandotherliabilities
Provisions
Derivativeliabilities
Liabilitiesheldforsale note (ii)

Total liabilities

Total equity and liabilities 

Note

C5.1

C5.2

C13

C4.1(a)(iv)

C8.1

C8.2

C1

C1

C14

C3.3

C3.2

C3.4

C1

C1

C4.1

C4.1

C4.1

C4.1

C6.1

C6.2

C6.2

C8.1

C8.2

C1

C11

C3.4

C1

31 Dec 2018
£m

31 Dec 2017
£m

1,857
11,923
1,409
11,144
2,595
618
2,749
4,088
17,925
1,733
18,010
214,733
175,356
3,494
6,512
11,796
10,578
12,125

508,645

1,482
11,011
789
9,673
2,627
613
2,676
2,963
16,497
1,416
17,042
223,391
171,374
4,801
5,622
11,236
38
10,690

493,941

17,249
18

17,267

16,087
7

16,094

322,666
67,413
19,222
15,845
7,664
998
3,940
6,989
11,651
4,022
568
15,248
1,078
3,506
10,568

491,378

508,645

328,172
62,677
20,394
16,951
6,280
1,791
3,716
5,662
8,889
4,715
537
14,185
1,123
2,755
–

477,847

493,941

Notes
(i)

(ii)

Includedwithinequitysecuritiesandportfolioholdingsinunittrusts,debtsecuritiesandotherinvestmentsare£8,278million(31December2017:£8,232million)oflentsecurities
andassetssubjecttorepurchaseagreements.
Assetsheldforsaleof£10,578millioninclude£10,568millioninrespectofthereinsuredUKannuitybusiness.Acorrespondingamountisreflectedinliabilitiesheldforsale.
SeenoteD1.1forfurtherdetails.

Theconsolidatedfinancialstatementsonpages173to319wereapprovedbytheBoardofDirectorson12March2019.Theyweresigned
onitsbehalf:

Paul Manduca
Chairman

www.prudential.co.uk

Mike Wells
Group Chief Executive

Mark FitzPatrick
Chief Financial Officer

AnnualReport2018 Prudential plc 177

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationConsolidated statement of cash flows

Cash flows from operating activities 
Profitbeforetax (being tax attributable to shareholders’ and policyholders’ returns) note (i)
Adjustmentstoprofitbeforetaxfornon-cashmovementsinoperatingassetsandliabilities:

Investments
Othernon-investmentandnon-cashassets
Policyholderliabilities(includingunallocatedsurplus)
Otherliabilities(includingoperationalborrowings)
Interestincomeandexpenseanddividendincomeincludedinresultbeforetax

Note

2018 £m

2017 £m

3,309

3,970

15,456
(3,503)
(17,392)
4,344
(7,861)

(49,771)
(968)
44,877
3,360
(8,994)

Operatingcashitems:

Interestreceiptsandpayments
Dividendreceipts
Taxpaid note (iv)
Othernon-cashitems

Netcashflowsfromoperatingactivities

Cash flows from investing activities
Purchasesofproperty,plantandequipment
Proceedsfromdisposalofproperty,plantandequipment
Acquisitionofbusinessesandintangibles note (v)
Saleofbusinesses note (v)

Netcashflowsfrominvestingactivities

Cash flows from financing activities
StructuralborrowingsoftheGroup:

Shareholder-financedbusinesses: note (ii)

Issueofsubordinateddebt,netofcosts
Redemptionofsubordinateddebt
Feespaidtomodifytermsandconditionsofseniordebt note (ii)
Interestpaid

With-profitsbusinesses: note (iii)

Redemptionofsubordinateddebt
Interestpaid

Equitycapital:

Issuesofordinarysharecapital
Dividendspaid

Netcashflowsfromfinancingactivities

Netincreaseincashandcashequivalents
Cashandcashequivalentsatbeginningofyear
Effectofexchangeratechangesoncashandcashequivalents

Cash and cash equivalents at end of year 

C13

C6.1

C6.2

5,793
2,361
(625)
582

2,464

(289)
4
(504)
–

(789)

1,630
(434)
(33)
(376)

(100)
(4)

17
(1,244)

(544)

1,131
10,690
304

12,125

6,900
2,612
(915)
549

1,620

(134)
–
(351)
1,301

816

565
(751)
–
(369)

–
(9)

21
(1,159)

(1,702)

734
10,065
(109)

10,690

Notes
(i)
(ii)

ThismeasureistheformalprofitbeforetaxmeasureunderIFRSbutitisnottheresultattributabletoshareholders.
Structuralborrowingsofshareholder-financedbusinessesexcludeborrowingstosupportshort-termfixedincomesecuritiesprogrammes,non-recourseborrowingsofinvestment
subsidiariesofshareholder-financedbusinessesandotherborrowingsofshareholder-financedbusinesses.Cashflowsinrespectoftheseborrowingsareincludedwithincash
flowsfromoperatingactivities.Thechangesinthecarryingvalueofthestructuralborrowingsofshareholder-financedbusinessesduring2018areanalysedasfollows:

2018

2017

Cash movements £m

Non-cash movements £m

Balance at
beginning
of year

6,280

6,798

Issue
 of debt

Redemption
 of debt

Modification 
of debt*

Foreign
 exchange
  movement 

Other
 movements

1,630

565

(434)

(751)

(33)

–

210

(341)

11

9

Balance at
end of
year

7,664

6,280

*Theamountin2018relatestofeespaidtobondholderswhoparticipatedinthevotingprocessinrespectofcertainmodificationstothetermsandconditionsoftheseniordebt.

Otherthanthesefees,themodificationdidnotresultinanadjustmenttothecarryingvalueoftheseniordebt.

(iii)

(iv)
(v)

Interestpaidonstructuralborrowingsofwith-profitsbusinessesrelatessolelytothe£100million8.5percentundatedsubordinatedguaranteedbonds,whichcontributeto
thesolvencybaseoftheScottishAmicableInsuranceFund(SAIF),aring-fencedsub-fundoftheUKwith-profitsfund.Thesebondswereredeemedinfullon30June2018.
Cashflowsinrespectofotherborrowingsofwith-profitsfunds,whichprincipallyrelatetoconsolidatedinvestmentfunds,areincludedwithincashflowsfromoperatingactivities.
Taxpaidincludes£134million(2017:£298million)paidonprofitstaxableatpolicyholderratherthanshareholderrates.
Cashflowsarisingfromthe‘acquisitionofbusinessesandintangibles’and‘saleofbusinesses’includeamountspaidfordistributionrightsandcashflowsarisingfromtheacquisitions
anddisposalsofbusinesses(includingsubsidiariesacquiredanddisposedbywith-profitsfundsforinvestmentpurposes).

178 Prudential plc AnnualReport2018

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A  Background and critical accounting policies

A1 Basis of preparation and exchange rates

Prudentialplc(‘theCompany’)togetherwithitssubsidiaries(collectively,‘theGroup’or‘Prudential’)isaninternationalfinancialservices
group.TheGrouphasoperationsinAsia,theUS,theUKandEurope,andAfrica.Prudentialoffersawiderangeofretailfinancial
productsandservicesandassetmanagementservicesthroughouttheseoperations.Theretailfinancialproductsandservicesprimarily
includelifeinsurance,pensionsandannuitiesaswellascollectiveinvestmentschemes.On14March2018,theCompanyannouncedits
intentiontodemergeM&GPrudential,itsUKandEuropebusiness,fromPrudentialplcresultingintwoseparately-listedcompanies.
Whileitremainstheintentiontodemergethebusiness,M&GPrudentialhasnotbeendisclosedseparatelyasavailablefordistributionat
31December2018,asthebusinessdoesnotsatisfythecriteriaofbeingimmediatelyavailableforsaleunderIFRS5,‘Non-currentAssets
HeldforSaleandDiscontinuedOperations’.

Basis of preparation
ThesestatementshavebeenpreparedinaccordancewithIFRSStandardsasissuedbytheInternationalAccountingStandardsBoard
(IASB)andasendorsedbytheEuropeanUnion(EU)asrequiredbyEUlaw(IASRegulationEC1606/2032).EU-endorsedIFRSStandards
maydifferfromIFRSStandardsissuedbytheIASBif,atanypointintime,neworamendedIFRSStandardshavenotbeenendorsedby
theEU.At31December2018,therewerenounendorsedstandardseffectiveforthetwoyearsended31December2018whichimpact
theconsolidatedfinancialinformationoftheGroup.TherewerenodifferencesbetweenIFRSStandardsendorsedbytheEUandIFRS
StandardsissuedbytheIASBintermsoftheirapplicationtotheGroup.Thesestatementshavebeenpreparedonagoingconcernbasis.
TheparentcompanystatementoffinancialpositionpreparedinaccordancewiththeUKGenerallyAcceptedAccountingPractice
(includingFinancialReportingStandard101ReducedDisclosureFramework)ispresentedonpage320.

TheGroupIFRSaccountingpoliciesarethesameasthoseappliedfortheyearended31December2017withtheexceptionofthe

adoptionofthenewandamendedaccountingstandardsasdescribedinnoteA2.

Exchange rates
TheexchangeratesappliedforbalancesandtransactionsincurrencyotherthanthepresentationalcurrencyoftheGroup,pounds
sterling(GBP),were:

Local currency: £

HongKong
Indonesia
Malaysia
Singapore
China
India
Vietnam
Thailand
US

Closing 
rate at 
 31 Dec 2018

Average rate
for 
 2018

Closing 
rate at 
 31 Dec 2017

Average rate
for 
 2017

9.97
18,314.37
5.26
1.74
8.74
88.92
29,541.15
41.47
1.27

10.46
18,987.65
5.38
1.80
8.82
91.25
30,732.53
43.13
1.34

10.57
18,353.44
5.47
1.81
8.81
86.34
30,719.60
44.09
1.35

10.04
17,249.38
5.54
1.78
8.71
83.90
29,279.71
43.71
1.29

Certainnotestothefinancialstatementspresent2017comparativeinformationatconstantexchangerates(CER),inadditiontothe
reportingatactualexchangerates(AER)usedthroughouttheconsolidatedfinancialstatements.AERareactualhistoricalexchangerates
forthespecificaccountingperiod,beingtheaverageratesovertheperiodfortheincomestatementandtheclosingratesforthebalance
sheetatthebalancesheetdate.CERresultsarecalculatedbytranslatingpriorperiodresultsusingthecurrentperiodforeignexchange
rate,iecurrentperiodaverageratesfortheincomestatementandcurrentperiodclosingratesforthebalancesheet.

Theexchangemovementarisingduring2018recognisedinothercomprehensiveincomeis:

Asiaoperations*
USoperations
UKandEuropeoperations
Unallocatedtoasegment(otherfunds)†

2018 £m

2017 £m

222
329
–
(207)

344

(295)
(477)
3
304

(465)

*2017includedtherecyclingofthecumulativeexchangegainofthesoldKorealifebusinessof£61milliontotheincomestatement.
†Theexchangeratemovementunallocatedtoasegmentmainlyreflectsthetranslationofcurrencyborrowings,issuedbytheGroupparentcompany,thathavebeendesignatedasanet

investmenthedgeagainstthecurrencyriskoftheGroup’sinvestmentintheUSoperations.

www.prudential.co.uk

AnnualReport2018 Prudential plc 179

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationA2 New accounting pronouncements in 2018

IFRS 15, ‘Revenue from Contracts with Customers’
TheGrouphasadoptedIFRS15,‘RevenuefromContractswithCustomers’from1January2018.Thisstandardprovidesasingle
frameworktorecogniserevenueforcontractswithdifferentcharacteristicsandoverridestherevenuerecognitionrequirements
previouslyprovidedinotherstandards.Thecontractsexcludedfromthescopeofthisstandardinclude:

— LeasecontractswithinthescopeofIAS17,’Leases’;
— InsurancecontractswithinthescopeofIFRS4,‘InsuranceContracts’;and
— FinancialinstrumentswithinthescopeofIAS39,‘FinancialInstruments’.

ThemainimpactsofIFRS15forPrudentialaretorevenuerecognitionforassetmanagementcontractsandinvestmentcontractsthat
donotcontaindiscretionaryparticipatingfeaturesbutdoincludeinvestmentmanagementservices.

InaccordancewiththetransitionprovisionsinIFRS15,theGrouphasadoptedthestandardusingthefullretrospectivemethodforall

periodspresented.Theonlyimpactonthepriorperiodspresentedisaminorreclassificationintheconsolidatedincomestatementto
presentcertainexpenses(suchasrebatestoclientsofassetmanagementfees)asadeductionagainstrevenue.Revenuehasbeen
reducedby£234millionin2018(2017:£172million)withacorrespondingdeductioninexpenses.

IFRS 9, ‘Financial Instruments’ and amendments to IFRS 4, ‘Insurance Contracts’
TheIASBpublishedacompleteversionofIFRS9inJuly2014withtheexceptionofmacrohedgeaccountingandthestandardis
mandatorilyeffectiveforannualperiodsbeginningonorafter1January2018.

InSeptember2016,theIASBpublishedamendmentstoIFRS4,‘ApplyingIFRS9FinancialInstrumentswithIFRS4Insurance
Contracts’toaddressthetemporaryconsequencesofthedifferenteffectivedatesofIFRS9andIFRS17,‘InsuranceContracts’.
TheamendmentsincludeanoptionaltemporaryexemptionfromapplyingIFRS9andtheassociatedamendmentsuntilIFRS17comes
intoeffectin2021.Thistemporaryexemptionisavailabletocompanieswhosepredominantactivityistoissueinsurancecontractsbased
onmeetingtheeligibilitycriteriaasat31December2015assetoutintheamendments.

TheGroupmettheeligibilitycriteriafortemporaryexemptionundertheamendmentstoIFRS4fromapplyingIFRS9andhas
accordinglydeferredtheadoptionofIFRS9.SeenoteA3.2forfurtherdetailsonIFRS9,includingthedisclosuresassociatedwiththe
temporaryexemption.

InNovember2018,theIASBtentativelydecidedthattheeffectivedateofIFRS17shouldbedelayedbyoneyearfromperiodsending
onorafter1January2021to1January2022.TheIASBalsotentativelydecidedthatIFRS9couldbedelayedforinsurersbyanadditional
yeartokeeptheeffectivedateofIFRS9andIFRS17aligned.ThesechangesareyettobefinalisedandtheGroupcontinuestomonitor
developments.

Other new accounting pronouncements
Inadditiontotheabove,thefollowingnewaccountingpronouncementsarealsoeffectivefrom1January2018:

— IFRIC22,‘ForeignCurrencyTransactionsandAdvanceConsideration’;
— Classificationandmeasurementofshare-basedpaymenttransactions(amendmentstoIFRS2,‘Share-basedpayment’);
— TransfersofInvestmentProperty(amendmentstoIAS40,‘Investmentproperty’);and
— AnnualImprovementstoIFRSs2014–2016Cycle.

ThesepronouncementshavehadnoeffectontheGroup’sfinancialstatements.

A3 Accounting policies

A3.1 Critical accounting policies, estimates and judgements 
Thisnotepresentsthecriticalaccountingpolicies,accountingestimatesandjudgementsappliedinpreparingtheGroup’sconsolidated
financialstatements.OthersignificantaccountingpoliciesarepresentedinnoteE1.Allaccountingpoliciesareappliedconsistentlyfor
bothyearspresentedandnormallyarenotsubjecttochangesunlessnewaccountingstandards,interpretationsoramendmentsare
introducedbytheIASB.

ThepreparationofthesefinancialstatementsrequiresPrudentialtomakeestimatesandjudgementsabouttheamountsofassets,

liabilities,revenuesandexpenses,whicharebothrecognisedandunrecognised(egcontingentliabilities)intheprimaryfinancial
statements.Prudentialevaluatesitsestimates,includingthoserelatedtolong-termbusinessprovisioningandthefairvalueofassetsas
required.BelowaresetoutthosecriticalaccountingpoliciestheapplicationofwhichrequirestheGrouptomakecriticalestimatesand
judgements.AlsosetoutarefurthercriticalaccountingpoliciesaffectingthepresentationoftheGroup’sresultsandotheritemsthat
requiretheapplicationofcriticalestimatesandjudgements.

180 Prudential plc AnnualReport2018

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A Background and critical accounting policies continued(a) Critical accounting policies with linked critical estimates and judgements

Classification of insurance and investment contracts

IFRS4requirescontractswritten
byinsurerstobeclassifiedaseither
‘insurance’contractsor‘investment’
contracts.Theclassificationofthe
contractdeterminesitsaccounting.

Impacts£433billionofreportedliabilities,
requiringclassification.

Judgementisappliedinconsidering
whetherthematerialfeaturesofa
contractgivesrisetothetransfer
ofsignificantinsurancerisk.

ContractsthattransfersignificantinsurancerisktotheGroupareclassifiedasinsurance
contracts.Thisjudgementismadeatthepointofcontractinceptionandisnotrevisited.

ForthemajorityoftheGroup’scontracts,classificationisbasedonareadilyidentifiable
scenariothatdemonstratesasignificantdifferenceincashflowsifthecoveredevent
occurs(asopposedtodoesnotoccur)reducingthelevelofjudgementinvolved.
ContractsthattransferfinancialrisktotheGroupbutnotsignificantinsuranceriskare
classifiedasinvestmentcontracts.Furthermore,somecontracts,bothinsuranceand
investment,containdiscretionaryparticipatingfeaturesrepresentingthecontractualright
toreceiveadditionalbenefitsasasupplementtoguaranteedbenefitsthat(i)arelikelyto
beasignificantportionofthetotalcontractbenefits;(ii)haveanamountortiming
contractuallyatthediscretionoftheinsurer;and(iii)arecontractuallybasedonassetor
fundperformance,asdiscussedinIFRS4.Insurancecontractsandinvestmentcontracts
withdiscretionaryparticipationfeaturesareaccountedforunderIFRS4.Investment
contractswithoutsuchdiscretionaryparticipationfeaturesareaccountedforasfinancial
instrumentsunderIAS39.

Insurance  
business units

Asia

Insurance contracts and  
investment contracts with  
discretionary participation features

Investment contracts without 
discretionary participation features

— With-profitscontracts
— Non-participatingterm

— Minoramountsforanumber
ofsmallcategoriesofbusiness

contracts

— Wholelifecontracts
— Unit-linkedpolicies
— Accidentandhealthpolicies

US

— Variableannuitycontracts
— Fixedannuitycontracts
— Fixedindexannuitycontracts
— Grouppayoutannuity

— Guaranteedinvestment

contracts(GICs)

— Minoramountsof‘annuity

certain’contracts

contracts

— Lifeinsurancecontracts

UKandEurope

— With-profitscontracts
— Bulkandindividualannuity

— Certainunit-linkedsavings

andsimilarcontracts

business

— Non-participatingterm

contracts

www.prudential.co.uk

AnnualReport2018 Prudential plc 181

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationA3 Accounting policies continued

A3.1 Critical accounting policies, estimates and judgements continued

Measurement of policyholder liabilities and unallocated surplus of with-profits

Themeasurementbasisofpolicyholder
liabilitiesisdependentuponthe
classificationofthecontractsunderIFRS4
describedabove.

Impacts£433billionofliabilities.

Policyholderliabilitiesareestimatedbased
onanumberofactuarialassumptions(eg
mortality,morbidity,policyholder
behaviourandexpenses).

Measurementofinsurancecontract
liabilitiesandinvestmentcontractliabilities
withdiscretionaryparticipationfeatures.

Asia insurance operations

US insurance operations (Jackson)

IFRS4permitsthecontinuedusageofpreviouslyappliedGenerallyAcceptedAccounting
Practices(GAAP)forinsurancecontractsandinvestmentcontractswithdiscretionary
participatingfeatures.

AmodifiedstatutorybasisofreportingwasadoptedbytheGrouponfirsttimeadoption
ofIFRSin2005.ThiswassetoutintheStatementofRecommendedPracticeissuedby
theAssociationofBritishInsurers(ABISORP).AnexceptionwasforUKregulated
with-profitsfundswhichweremeasuredunderFRS27,‘LifeAssurance’asdiscussedbelow.

FRS27andtheABISORPwerewithdrawnfortheaccountingperiodsbeginninginorafter
2015.Asusedintheseconsolidatedfinancialstatements,theterms‘grandfathered’FRS
27andthe‘grandfathered’ABISORPrefertotherequirementsofthesepronouncements
priortotheirwithdrawal.

Forinvestmentcontractsthatdonotcontaindiscretionaryparticipatingfeatures,IAS39
isappliedand,wherethecontractincludesaninvestmentmanagementelement,IFRS15,
‘Revenue’,applies.

Thepoliciesappliedineachbusinessunitarenotedbelow.Whenmeasuringpolicyholder
contractliabilitiesanumberofassumptionsareappliedtoestimatefutureamountsdue
toorfromthepolicyholder.Thenatureofassumptionvariesbyproductandamongthe
mostsignificantareassumedratesofpolicyholders’mortality,particularlyinrespectof
annuitiessoldintheUK,andpolicyholderbehaviour,particularlyintheUS.Additional
detailsofvaluationmethodologiesandassumptionsappliedformaterialproducttypes
arediscussedinnoteC4.2.

ThepolicyholderliabilitiesforbusinessesinAsiaaregenerallydeterminedinaccordance
withmethodsprescribedbylocalGAAPadjustedtocomply,wherenecessary,withthe
modifiedstatutorybasis.Refinementstothelocalreservingmethodologyaregenerally
treatedaschangesinestimates,dependentontheirnature.Insomeoperations,Taiwan
andIndia,USGAAPprinciplesareapplied.

Whilethebasisofvaluationofliabilitiesinthisbusinessisinaccordancewiththe
requirementsofthe‘grandfathered’ABISORP,itmaydifferfromthatdeterminedonthe
modifiedstatutorybasisfortheUKandEuropeinsuranceoperationswiththesamefeatures.

ThesensitivityofAsiainsuranceoperationstovariationsinkeyestimatesandassumptions,
includingmortalityandmorbidity,isdiscussedinnoteC7.2.

ThepolicyholderliabilitiesforJackson’sconventionalprotection-typepoliciesare
determinedunderUSGAAPprincipleswithlockedinassumptionsformortality,interest,
policylapsesandexpensesalongwithprovisionsforadversedeviations.Forother
policies,thepolicyholderliabilitiesincludethepolicyholderaccountbalance.

ForthoseinvestmentcontractsintheUSwithfixedandguaranteedterms,theGroupuses
theamortisedcostmodeltomeasuretheliability.TheUShasnoinvestmentcontracts
withdiscretionaryparticipationfeatures.

ThesensitivityofUSinsuranceoperationstovariationsinkeyestimatesandassumptions,
includingpolicyholderbehaviour,isdiscussedinnoteC7.3.

182 Prudential plc AnnualReport2018

www.prudential.co.uk

A Background and critical accounting policies continuedMeasurement of policyholder liabilities and unallocated surplus of with-profits continued

UK and Europe insurance operations

TheUKregulatedwith-profitsfunds’liabilitiesaretherealisticbasisliabilitiesin
accordancewith‘grandfathered’FRS27.Therealisticbasisrequiresthevalueofliabilities
tobecalculatedas:

— Awith-profitsbenefitsreserve;plus
— Futurepolicy-relatedliabilities;plus
— Therealisticcurrentliabilitiesofthefund.

Thewith-profitsbenefitsreserveisprimarilybasedontheretrospectivecalculationof
accumulatedassetsharesbutisadjustedtoreflectfuturepolicyholderbenefitsandother
chargesandexpenses.Assetsharesbroadlyreflectthepolicyholders’shareofthe
with-profitsfundassetsattributabletotheirpolicies.

Thefuturepolicy-relatedliabilitiesmustincludeamarketconsistentvaluationofcosts
ofguarantees,optionsandsmoothing,lessanyrelatedcharges,andthisamountis
determinedusingeitherastochasticapproach,hedgingcostsoraseriesofdeterministic
projectionswithattributedprobabilities.

Theshareholders’shareoffuturecostsofbonusesisincludedwithintheliabilitiesfor
unallocatedsurplus.Shareholders’shareofprofitisrecognisedinlinewiththedistribution
ofbonusestopolicyholders.

Forthepurposesoflocalregulations,segregatedaccountsareestablishedforlinked
businessforwhichpolicyholderbenefitsarewhollyorpartlydeterminedbyreference
tospecificinvestmentsortoaninvestment-relatedindex.

Theinterestratesusedinestablishingpolicyholderbenefitprovisionsforpension
annuitiesinthecourseofpaymentareadjustedeachreportingperiodandincludean
allowanceforcreditrisk(seenoteB3).Mortalityratesusedinestablishingpolicyholder
benefitsarebasedonpublishedmortalitytablesadjustedtoreflectactualexperience.

ThesensitivityoftheUKandEuropeinsuranceoperationstovariationsinkeyestimates
andassumptions,includingannuitantmortality,isdiscussedinnoteC7.4.

Investmentcontractswithoutdiscretionaryparticipationfeaturesaremeasuredin
accordancewithIAS39toreflectthedepositnatureofthearrangement,withpremiums
andclaimsreflectedasdepositsandwithdrawalsandtakendirectlytothestatement
offinancialpositionasmovementsinthefinancialliabilitybalance.

Incremental,directlyattributableacquisitioncostsrelatingtotheinvestmentmanagement
elementofthesecontractsarecapitalisedandamortisedinlinewiththerelatedrevenue.
Ifthecontractsinvolveup-frontcharges,thisincomeisalsodeferredandamortised
throughtheincomestatementinlinewithcontractualserviceprovisioninaccordance
withIFRS15.

Investmentcontractswithoutfixedandguaranteedtermsareclassifiedasfinancial
instrumentsanddesignatedasfairvaluethroughprofitorlossbecausetheresulting
liabilitiesaremanagedandtheirperformanceisevaluatedonafairvaluebasis.Wherethe
contractincludesasurrenderoptionitscarryingvalueissubjecttoaminimumcarrying
valueequaltoitssurrendervalue.

Otherinvestmentcontractsaremeasuredatamortisedcost.

Representstheexcessofassetsoverpolicyholderliabilitiesthataredeterminedin
accordancewiththeGroup’saccountingpoliciesandarebasedonlocalGAAPforthe
Group’swith-profitsfundsintheUK,HongKongandMalaysiathathaveyettobe
appropriatedbetweenpolicyholdersandshareholders.Theunallocatedsurplusis
recordedwhollyasaliabilitywithnoallocationtoequity.Theannualexcess(shortfall)
ofincomeoverexpenditureofthewith-profitsfunds,afterdeclarationandattribution
ofthecostofbonusestopolicyholdersandshareholders,istransferredto(from)the
unallocatedsurpluseachyearthroughacharge(credit)totheincomestatement.
Thebalanceretainedintheunallocatedsurplusrepresentscumulativeincomearising
onthewith-profitsbusinessthathasnotbeenallocatedtopolicyholdersorshareholders.
Thebalanceoftheunallocatedsurplusisdeterminedafterfullprovisionfordeferredtax
onunrealisedappreciationoninvestments.

Measurementofinvestmentcontract
liabilitieswithoutdiscretionary
participationfeatures.

Measurementofunallocatedsurplus
ofwith-profitsfunds.

www.prudential.co.uk

AnnualReport2018 Prudential plc 183

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationA3 Accounting policies continued

A3.1 Critical accounting policies, estimates and judgements continued

Measurement of policyholder liabilities and unallocated surplus of with-profits continued

Liabilityadequacytest.

TheGroupperformsadequacytestingonitsinsuranceliabilitiestoensurethatthe
carryingamounts(netofrelateddeferredacquisitioncosts)and,whererelevant,present
valueofacquiredin-forcebusinessissufficienttocovercurrentestimatesoffuturecash
flows.Anydeficiencyisimmediatelychargedtotheincomestatement.

Jackson’sliabilitiesforinsurancecontracts,whichincludethoseforseparateaccounts
(reflectingseparateaccountassets),policyholderaccountvaluesandguarantees
measuredasdescribedinnoteC4.2andtheassociateddeferredacquisitioncostasset
aremeasuredunderUSGAAPandliabilityadequacytestingisperformedinthiscontext.
UnderUSGAAP,mostofJackson’sproductsareaccountedforunderAccounting
StandardsCodificationTopic944,FinancialServices–InsuranceoftheFinancial
AccountingStandardsBoard(ASC944)wherebydeferredacquisitioncostsareamortised
inlinewithexpectedgrossprofits.Recoverabilityofthedeferredacquisitioncostsinthe
balancesheetistestedagainsttheprojectedvalueoffutureprofitsusingcurrentestimates
andthereforenoadditionalliabilityadequacytestisrequiredbyIFRS4.TheDAC
recoverabilitytestisperformedinlinewithUSGAAPrequirementswhichinpractice
isatagroupedlevelofthosecontractsmanagedtogether.

(b) Further critical accounting policies

Measurement and presentation of derivatives and debt securities of US insurance operations 

Jacksonholdsanumberofderivative
instrumentsanddebtsecurities.
Theselectionoftheaccountingapproach
fortheseitemssignificantlyaffectsthe
volatilityofIFRSprofitbeforetax.

£(2,014)millionoftheUSincome
statementinvestmentreturnarisesfrom
suchderivativesanddebtsecurities.

Jacksonentersintoderivativeinstrumentstomitigateeconomicexposures.TheGroup
hasconsideredwhetheritisappropriatetoundertakethenecessaryoperationalchanges
toqualifyforhedgeaccountingsoastoachievematchingofvaluemovementsinhedging
instrumentsandhedgeditemsintheperformancestatements.Thekeyfactorsconsidered
inthisassessmentwerethecomplexityofassetandliabilitymatchinginJackson’sproduct
rangeandthedifficultyandcostofapplyingthemacrohedgeprovisionsunderIAS39
(whicharemoresuitedtobankingarrangements)toJackson’sderivativebook.

TheGrouphasdecidedthat,exceptforoccasionalcircumstances,applyinghedge
accountingusingIAS39toderivativeinstrumentsheldbyJacksonwouldnotimprove
therelevanceorreliabilityofthefinancialstatementstosuchanextentthatwouldjustify
thedifficultyandcostofapplyingtheseprovisions.Asaresultofthisdecision,thetotal
incomestatementresultsaremorevolatileasthemovementsinthefairvalueofJackson’s
derivativesarereflectedwithinit.Thisvolatilityisreflectedinthelevelofshort-term
fluctuationsininvestmentreturns,asshowninnotesB1.1andB1.2.

UnderIAS39,unlesscarriedatamortisedcost(subjecttoimpairmentprovisionswhere
appropriate)undertheheld-to-maturitycategory,debtsecuritiesarealsocarriedat
fairvalue.TheGrouphaschosennottoclassifyanyfinancialassetsasheld-to-maturity.
DebtsecuritiesofJacksonaredesignatedasavailable-for-salewithvaluemovements,
unlessimpaired,beingrecordedasmovementswithinothercomprehensiveincome.
Impairmentsarerecordedintheincomestatement.

184 Prudential plc AnnualReport2018

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A Background and critical accounting policies continuedPresentation of results before tax

ProfitbeforetaxisasignificantIFRS
incomestatementitem.TheGrouphas
chosentopresentameasureofprofit
beforetaxattributabletoshareholders
whichdistinguishesbetweentax
attributabletopolicyholdersand
unallocatedsurplusandtaxborneby
shareholders,tosupportunderstanding
oftheperformanceoftheGroup.

Profitbeforetaxattributableto
shareholdersis£3,635millionand
comparestoprofitbeforetaxof
£3,309million.

ThetotaltaxchargefortheGroupreflectstaxthat,inadditiontorelatingtoshareholders’
profits,isalsoattributabletopolicyholdersandunallocatedsurplusofwith-profitsfunds
andunit-linkedpolicies.FurtherdetailisprovidedinnoteB4.Reportedprofitbefore
thetotaltaxchargeisnotrepresentativeofpre-taxprofitsattributabletoshareholders.
Accordingly,inordertoprovideameasureofpre-taxprofitsattributabletoshareholders
theGrouphaschosentoadoptanincomestatementpresentationofthetaxchargeand
pre-taxresultsthatdistinguishesbetweenpolicyholderandshareholdercomponents.

Segmental analysis of results and earnings attributable to shareholders

TheGroupusesadjustedIFRSoperating
profitbasedonlonger-terminvestment
returnsasthesegmentalmeasureof
itsresults.

TotalsegmentaladjustedIFRSoperating
profitbasedonlonger-terminvestment
returnsis£5,717millionandisshown
innoteB1.1.

ThebasisofcalculationofadjustedIFRSoperatingprofitbasedonlonger-terminvestment
returnsisdisclosedinnoteB1.3.

Forshareholder-backedbusiness,withtheexceptionofdebtsecuritiesheldbyJackson
andassetsclassifiedasloansandreceivablesatamortisedcost,allfinancialinvestments
andinvestmentpropertyaredesignatedasassetsatfairvaluethroughprofitorloss.
Short-termfluctuationsinfairvalueaffecttheresultfortheyearandtheGroupprovides
additionalanalysisofresultsbeforeandaftertheeffectsofshort-termfluctuationsin
investmentreturns,togetherwithotheritemsthatareofashort-term,volatileorone-off
nature.Theeffectsofshort-termfluctuationsincludeasymmetricimpactswherethe
measurementbasesoftheliabilitiesandassociatedderivativesusedtomanagethe
JacksonannuitybusinessdifferasdescribedinnoteB1.2.

Short-termfluctuationsininvestmentreturnsonassetsheldbywith-profitsfundsinthe
UK,HongKong,MalaysiaandSingapore,donotaffectdirectlyreportedshareholder
results.Thisisbecause(i)theunallocatedsurplusofwith-profitsfundsisaccountedfor
asaliabilityand(ii)excessordeficitsofincomeandexpenditureofthefundsoverthe
requiredsurplusfordistributionaretransferredtoorfrompolicyholderliabilities
(includingtheunallocatedsurplus).

(c) Further critical estimates or judgements

Deferred acquisition costs for insurance contracts 

TheGroupappliesjudgementin
determiningqualifyingcoststhatshould
becapitalised(iethosecostsofacquiring
newinsurancebusinessthatmeetthe
criteriaundertheGroup’saccounting
policyfordeferredacquisitioncosts).

TheGroupestimatesprojectedfuture
profits/marginstoassesswhether
adjustmentstothecarryingvalue
oramortisationprofileofdeferred
acquisitioncostassetsarenecessary.

£10.1billionofdeferredacquisitioncosts
aspernoteC5.2(b).

Exceptforacquisitioncostsofwith-profitscontractsoftheUKregulatedwith-profits
funds,whichareaccountedforunderthe‘grandfathered’FRS27,costsofacquiringnew
insurancebusinessareaccountedforinawaythatisconsistentwiththeprinciplesofthe
’grandfathered’ABISORPwithdeferralandamortisationagainstmarginsinfuture
revenuesontherelatedinsurancepolicies.Ingeneral,thisdeferralisshownbyanexplicit
carryingvalueinthebalancesheet.However,insomeAsiaoperationsthedeferralis
implicitthroughthereservingmethodology.Therecoverabilityofthedeferredacquisition
costsismeasuredandisdeemedimpairediftheprojectedmargins(whichareestimated
basedonanumberofassumptionssimilartothoseunderlyingpolicyholderliabilities)
arelessthanthecarryingvalue.Totheextentthatthefuturemarginsdifferfromthose
anticipated,thenanadjustmenttothecarryingvaluewillbenecessaryeitherthrough
animpairment(iftheprojectedmarginsarelowerthancarryingvalue)orthroughachange
intheamortisationprofile.

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A3.1 Critical accounting policies, estimates and judgements continued

Deferred acquisition costs for insurance contracts continued

Asia insurance operations

US insurance operations

UK and Europe insurance operations

ForthosebusinessunitsapplyingUSGAAPtoinsuranceassetsandliabilities,aspermitted
bythe‘grandfathered’ABISORP,principlessimilartothosesetoutintheUSinsurance
operationsparagraphbelowareappliedtothedeferralandamortisationofacquisition
costs.ForotherterritoriesinAsia,thegeneralprinciplesofthe‘grandfathered’ABISORP
areappliedwith,asdescribedabove,deferralofacquisitioncostsbeingeitherexplicit
orimplicitthroughthereservingbasis.

Themostmaterialestimatesandassumptionsappliedinthemeasurementand
amortisationofdeferredacquisitioncostbalancesrelatetotheUSinsuranceoperations.

TheGroup’sUSinsuranceoperationsapplyFASBASU2010-26on‘AccountingforCosts
AssociatedwithAcquiringorRenewingInsuranceContracts’andcapitaliseonlythose
incrementalcostsdirectlyrelatingtosuccessfullyacquiringacontract.

Fortermlifebusiness,acquisitioncostsaredeferredandamortisedinlinewithexpected
premiums.Forannuityandinterest-sensitivelifebusiness,acquisitioncostsaredeferred
andamortisedinlinewithexpectedgrossprofitsontherelevantcontracts.Forfixed
andfixedindexannuityandinterest-sensitivelifebusiness,thekeyassumptionisthe
long-termspreadbetweentheearnedrateoninvestmentsandtheratecreditedto
policyholders.Inaddition,expectedgrossprofitsdependonmortalityassumptions,
assumedunitcostsandlapses(includingtherelatedcharges),allofwhicharebased
onacombinationofJackson’sactualexperience,industrybenchmarkingandfuture
expectations.Adetailedanalysisofactualmortality,lapseandexpensesexperience
isperformedusinginternallydevelopedexperiencestudies.

ForUSvariableannuitybusiness,akeyassumptionisthelong-terminvestmentreturn
fromtheseparateaccounts.Jacksonusesameanreversionmethodologythatsetsthe
projectedlevelofreturnforeachofthenextfiveyearssuchthatthesereturnsin
combinationwiththeactualratesofreturnfortheprecedingthreeyears,includingthe
currentyear,averagetheassumedlong-termannualreturn(grossofassetmanagement
feesandotherchargestopolicyholders,butnetofexternalfundmanagementfees)over
theeightyearperiod.Projectedreturnsafterthemeanreversionperiodrevertbacktothe
long-terminvestmentreturn.Forfurtherdetailsoncurrentbalances,assumptionsand
sensitivity,refertonoteC5.2(b)andC7.3(iv).

Toensurethatthemethodologyinextrememarketmovementsproducesfutureexpected
returnsthatarerealistic,themeanreversiontechniquehasacapandfloorfeaturewhereby
theprojectedreturnsineachofthenextfiveyearscanbenomorethan15percentper
annumandnolessthan0percentperannum(bothgrossofassetmanagementfeesand
otherchargestopolicyholders,butnetofexternalfundmanagementfees)ineachyear.

Jacksonmakescertainadjustmentstothedeferredacquisitioncostswhicharerecognised
directlyinothercomprehensiveincome(‘shadowaccounting’)tomatchtherecognition
ofunrealisedgainsorlossesonavailable-for-salesecuritiescausingtheadjustments
Moreprecisely,shadowdeferredacquisitioncostsadjustmentsreflectthechangein
deferredacquisitioncoststhatwouldhaveariseniftheassetsheldinthestatementof
financialpositionhadbeensold,crystallisingunrealisedgainsorlosses,andtheproceeds
reinvestedattheyieldscurrentlyavailableinthemarket.

ForUKregulatedwith-profitsfundswhere‘grandfathered’FRS27isapplied,thesecosts
areexpensedasincurred.ThemajorityoftheUKshareholder-backedbusinessis
individualandgroupannuitybusinesswherethedeferralofacquisitioncostsisnegligible.

186 Prudential plc AnnualReport2018

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A Background and critical accounting policies continuedFinancial investments – Valuation

Financialinvestmentsheldatfairvalue
represent£401.3billionoftheGroup’s
totalassets.

Financialinvestmentsheldatamortised
costrepresent£13.3billionoftheGroup’s
totalassets.

TheGroupestimatesthefairvalueof
financialinvestments,thatarenotactively
traded,usingquotationsfromindependent
thirdpartiesorinternallydeveloped
pricingmodels.

TheGroupholdsthemajorityofitsfinancialinvestmentsatfairvalue(eitherthroughprofit
andlossoravailable-for-sale).Informationontheinclusionwithintheincomestatementof
gains/lossesarisingondebtsecuritiesclassifiedasavailable-for-saleisincludedinnote
E1(e)(i).Financialinvestmentsheldatamortisedcostprimarilycompriseloansand
deposits.

Determination of fair value
TheGroupusescurrentbidpricestovalueitsinvestmentshavingquotedprices.Actively
tradedinvestmentswithoutquotedpricesarevaluedusingpricesprovidedbythird
partiesasdescribedfurtherinnoteC3.1.Financialinvestmentsmeasuredatfairvalue
areclassifiedintoathree-levelhierarchyasdescribedinnoteC3.1(b).

IfthemarketforafinancialinvestmentoftheGroupisnotactive,theGroupestablishes
fairvaluebyusingquotationsfromindependentthirdparties,suchasbrokersorpricing
services,orbyusinginternallydevelopedpricingmodels.Priorityisgiventopublicly
availablepricesfromindependentsourceswhenavailable,butoverallthesourceof
pricingand/orthevaluationtechniqueischosenwiththeobjectiveofarrivingatafair
valuemeasurementwhichreflectsthepriceatwhichanorderlytransactionwouldtake
placebetweenmarketparticipantsonthemeasurementdate.Thevaluationtechniques
includetheuseofrecentarm’slengthtransactions,referencetootherinstrumentsthat
aresubstantiallythesame,discountedcashflowanalysis,option-adjustedspreadmodels
and,ifapplicable,enterprisevaluationandmayincludeanumberofassumptionsrelating
tovariablessuchascreditriskandinterestrates.Changesinassumptionsrelatingtothese
variablescouldpositivelyornegativelyimpactthereportedfairvalueofthesefinancial
investments.Detailsofthefinancialinvestmentsclassifiedas‘level3’towhichvaluation
techniquesareapplied,andthesensitivityofprofitbeforetaxtoachangeintheseitems’
valuation,arepresentedinnoteC3.1(d).

Determination of impaired value
Inestimatingthepresentvalueoffuturecashflowsfordeterminingtheimpairedvalue
ofinstrumentsheldatamortisedcost,theGrouplooksattheexpectedcashflowsofthe
assetsandapplieshistoricallossexperienceofassetswithsimilarcreditrisksthathas
beenadjustedforconditionsinthehistoricallossexperiencewhichnolongerexist,orfor
conditionsthatareexpectedtoarise.Theestimatedfuturecashflowsarediscounted
usingthefinancialasset’seffectiveinterestrateandexcludecreditlossesthathavenotyet
beenincurred.

InestimatinganyrequiredimpairmentforUSresidentialmortgage-backedandother
asset-backedsecuritiesheldasavailable-for-sale,theexpectedvalueoffuturecashflows
isdeterminedusingamodel,thekeyassumptionsofwhichincludehowmuchofthe
currentlydelinquentloanswilleventuallydefaultandassumedlossseverity.Further
detailsoftheassumptionsandestimatesappliedinassessingimpairmentofUSavailable-
for-salesecuritiesisgiveninnoteC3.2(g).

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A3.1 Critical accounting policies, estimates and judgements continued

Financial investments – Determining impairment in relation to financial assets

TheGroupappliesjudgementtoassess
whetherfactorssuchastheseverity
anddurationofthedeclineinfairvalue,
thefinancialconditionandtheprospects
oftheissuerindicateanimpairmentin
valueoffinancialinvestmentsclassified
as‘available-for-sale’or‘atamortisedcost’.

Ifevidenceforimpairmentexists,valuation
techniques,includingestimates,arethen
appliedindeterminingtheimpairedvalue.

TheGroupestimatestheimpairedvalue
offinancialinvestmentsbasedonits
expectationofdiscountedfuturecashflows.

Affects£54.2billionofassets.

Forfinancialinvestmentsclassifiedas‘available-for-sale’or‘atamortisedcost,’ifaloss
eventthatwillhaveadetrimentaleffectoncashflowsisidentified,animpairmentlossis
recognisedintheincomestatement.Thelossrecognisedisdeterminedasthedifference
betweenthebookcostandthefairvalueoftherelevantimpairmentassets.Theloss
comprisestheeffectoftheexpectedlossofcontractualcashflowsandanyadditional
market-pricedriventemporaryreductionsinvalues.

Available-for-sale securities
TheGroup’sreviewoffairvalueinvolvesseveralfactors,includingeconomicconditions,
creditlossexperience,otherissuer-specificdevelopmentsandfuturecashflows.These
assessmentsarebasedonthebestavailableinformationatthetime.Factorssuchas
marketliquidity,thewideningofbid/askspreadsandachangeincashflowassumptions
cancontributetofuturepricevolatility.Ifactualexperiencediffersnegativelyfromthe
assumptionsandotherconsiderationsusedintheconsolidatedfinancialstatements,
unrealisedlossescurrentlyinequitymayberecognisedintheincomestatementinfuture
periods.Additionaldetailsonthemethodologyandestimatesusedtodetermine
impairmentsoftheavailable-for-salesecuritiesofJacksonaredescribedinnoteC3.2(g).

ThemajorityoftheUSinsuranceoperation’sdebtsecuritiesportfolioisaccountedfor
onanavailable-for-salebasis.Theconsiderationofevidenceofimpairmentrequires
management’sjudgement.Inmakingthisdeterminationarangeofmarketandindustry
indicatorsareconsideredincludingtheseverityanddurationofthedeclineinfairvalue
andthefinancialconditionandprospectsoftheissuer.

ForUSresidentialmortgage-backedandotherasset-backedsecurities,allofwhichare
classifiedasavailable-for-sale,impairmentisestimatedusingamodelofexpectedfuture
cashflows.Keyassumptionsusedinthemodelincludeassumptionsabouthowmuch
ofthecurrentlydelinquentloanswilleventuallydefaultandassumedlossseverity.

Assets held at amortised cost
Whenassetsheldatamortisedcostaresubjecttoimpairmenttestingestimatedfuture
cashflowsarecomparedtothecarryingvalueoftheasset.Inestimatingfuturecashflows,
theGrouplooksattheexpectedcashflowsoftheassetsandapplieshistoricalloss
experienceofassetswithsimilarcreditrisksthathasbeenadjustedforconditionsinthe
historicallossexperiencewhichnolongerexist,orforconditionsthatareexpectedto
arise.Theestimatedfuturecashflowsarediscountedusingthefinancialasset’soriginalor
variableeffectiveinterestrateandexcludecreditlossesthathavenotyetbeenincurred.

Reversal of impairment losses
If,insubsequentperiods,animpaireddebtsecurityheldonanavailable-for-salebasis
oranimpairedloanorreceivablerecoversinvalue(inpartorinfull),andthisrecovery
canbeobjectivelyrelatedtoaneventoccurringaftertheimpairment,thenanyamount
determinedtohavebeenrecoveredisreversedthroughtheincomestatement.

188 Prudential plc AnnualReport2018

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A Background and critical accounting policies continuedIntangible assets – Carrying value of distribution rights 

TheGroupappliesjudgementtoassess
whetherfactorssuchasthefinancial
performanceofthedistribution
arrangement,changesinrelevant
legislationandregulatoryrequirements
indicateimpairmentofintangibleassets
representingdistributionrights.

TodeterminetheimpairedvaluetheGroup
estimatesthediscountedfutureexpected
cashflowsarisingfromdistributionrights.

Affects£1.7billionofassets.

Distributionrightsrelatetobancassurancepartnershiparrangementsforbankdistribution
ofproductsforthetermofthecontractualagreementwiththebankpartner,forwhichan
assetisrecognisedbasedonfeespaid.Distributionrightsimpairmenttestingisconducted
whenthereisanindicationofimpairment.

Toassessindicatorsofimpairment,theGroupmonitorsanumberofinternalandexternal
factors,includingindicationsthatthefinancialperformanceofthearrangementislikely
tobeworsethanoriginallyexpectedandchangesinrelevantlegislationandregulatory
requirementsthatcouldimpacttheGroup’sabilitytocontinuetosellnewbusiness
throughthebancassurancechannel,andthenappliesjudgementtoassesswhether
thesefactorsindicateimpairmenthasoccurred.

Ifanimpairmenthasoccurred,animpairmentchargeisrecognisedforthedifference
betweenthecarryingvalueandrecoverableamountoftheassetwhichisrecognisedin
theincomestatement.Therecoverableamountisthegreateroffairvaluelesscoststosell
andvalueinuse.Valueinuseiscalculatedasthepresentvalueoffutureexpectedcash
flowsfromtheassetorthecashgeneratingunittowhichitisallocated.

A3.2 New accounting pronouncements not yet effective
Thefollowingstandards,interpretationsandamendmentshavebeenissuedbutarenotyeteffectivein2018,includingthosewhichhave
notyetbeenadoptedintheEU.Thisisnotintendedtobeacompletelistasonlythosestandards,interpretationsandamendmentsthat
couldhaveamaterialimpactupontheGroup’sfinancialstatementsarediscussed.

Accounting pronouncements endorsed by the EU but not yet effective
IFRS 9, ‘Financial instruments: Classification and measurement’
InJuly2014,theIASBpublishedacompleteversionofIFRS9withtheexceptionofmacrohedgeaccounting.Thestandardbecame
mandatorilyeffectivefortheannualperiodsbeginningonorafter1January2018,withearlyapplicationpermittedandtransitional
rulesapply.

AsdiscussedinnoteA2,theGroupmettheeligibilitycriteriafortemporaryexemptionundertheAmendmentstoIFRS4from
applyingIFRS9in2018andhasaccordinglydeferredtheadoptionofIFRS9untilIFRS17,‘InsuranceContracts’isadopteduponits
mandatoryeffectivedate.TheGroupiseligibleasitsactivitiesarepredominantlytoissueinsurancecontractsbasedonthecriteriaasset
outintheamendmentstoIFRS4.ThedisclosureofthefairvalueoftheGroup’sfinancialassets,showingtheamountsforinstruments
thatmeetthe‘SolelyforPaymentofPrincipalandInterest’(SPPI)criteriaseparatelyfromallotherfinancialassets,asrequiredforentities
applyingthetemporaryexemptionisprovidedbelow.

WhenadoptedIFRS9replacestheexistingIAS39,’FinancialInstruments–RecognitionandMeasurement’,andwillaffectthe

followingthreeareas:

— The classification and the measurement of financial assets and liabilities 

IFRS9redefinestheclassificationoffinancialassets.Basedonthewayinwhichtheassetsaremanagedinordertogeneratecash
flowsandtheircontractualcashflowcharacteristics(whetherthecashflowsrepresent‘solelypaymentsofprincipalandinterest’),
financialassetsareclassifiedintooneofthefollowingcategories:amortisedcost,fairvaluethroughothercomprehensiveincome
(FVOCI)andfairvaluethroughprofitorloss(FVTPL).Anoptionisalsoavailableatinitialrecognitiontoirrevocablydesignatea
financialassetasatFVTPLifdoingsoeliminatesorsignificantlyreducesaccountingmismatches.

UnderIAS39,85percentoftheGroup’sinvestmentsarevaluedatFVTPLandtheGroup’scurrentexpectationisthatasignificant

proportionwillcontinuetobedesignatedassuchunderIFRS9.

TheexistingIAS39amortisedcostmeasurementforfinancialliabilitiesislargelymaintainedunderIFRS9.Forfinancialliabilities

designatedatFVTPLIFRS9requireschangesinfairvalueduetochangesinentity’sowncreditrisktoberecognisedinother
comprehensiveincome.

— The calculation of the impairment charge relevant for financial assets held at amortised cost or FVOCI  

AnewimpairmentmodelbasedonanexpectedcreditlossapproachreplacestheexistingIAS39incurredlossimpairmentmodel,
resultinginearlierrecognitionofcreditlossescomparedtoIAS39.

ThisaspectisthemostcomplexareaofIFRS9toimplementandwillinvolvesignificantjudgementsandestimationprocesses.The

Groupiscurrentlyassessingthescopeofassetstowhichtheserequirementswillapply.

— The hedge accounting requirementswhicharemorecloselyalignedwiththeriskmanagementactivitiesoftheCompany.

NosignificantchangetotheGroup’shedgeaccountingiscurrentlyanticipated,butthisremainsunderreview.

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01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationA3 Accounting policies continued

A3.2 New accounting pronouncements not yet effective continued
TheGroupisassessingtheimpactofIFRS9andimplementingthisstandardinconjunctionwiththeIFRS17.FurtherdetailsonIFRS17
areprovidedbelow.

Theparentcompanyandanumberofnon-insuranceUKandAsiasubsidiarieswithintheGrouphaveadoptedIFRS9in2018intheir

individualorseparatefinancialstatementswherethesestatementsarepreparedinaccordancewithIFRS,includingtheUKFinancial
ReportingStandard101ReducedDisclosureFramework.Inaddition,PrudentialPensionsLimited,aUKinsurancesubsidiaryhas
adoptedIFRS9initsindividualfinancialstatementsasitdidnotmeettheeligibilitycriteriafortemporaryexemption.PrudentialPensions
Limitedwritesmostlyunit-linkedproductsthatareclassifiedasinvestmentcontractswithoutdiscretionaryparticipationfeature.
TheresultsfortheseentitiescontinuetobeaccountedforonanIAS39basisintheseconsolidatedfinancialstatements.

The2018individualfinancialstatementsoftheUKsubsidiariesthatincludeIFRS9informationrelevanttothecurrentyear,canbe
obtainedpubliclywhenfiledwiththeUKRegistrarofCompanieslaterintheyearviatheUKCompaniesHousewebsite.Thesefinancial
statementsincludethoseofPrudentialPensionsLimitedreferredtoabove,theconsolidatedandindividualfinancialstatementsofM&G
GroupLimitedanditsUKoperatingsubsidiariesandthefinancialstatementsofPrudentialCapitalplc,PrudentialCorporationHoldings
Limited,PrudentialHoldingsLimitedandM&GPrudentialLimited.FortheAsiasubsidiariesthatadoptedIFRS9intheirindividual
financialstatements,thepublicavailabilityofthesestatementsvariesaccordingtothelocallawsandregulationsofeachjurisdiction.

ThefairvalueoftheGroup’sdirectlyheldfinancialassetsat31December2018isshownbelow.Financialassetswithcontractualterms

thatgiveriseonspecifieddatestocashflowsthataresolelypaymentsofprincipalandinterest(SPPI)asdefinedbyIFRS9areshown
separately.Thisexcludesfinancialassetsthatmeetthedefinitionofheldfortradingoraremanagedandevaluatedonafairvaluebasis.

Financial assets on the Group’s statement of financial position

Accruedinvestmentincome
Otherdebtors
Loans(1)
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities(2)
Derivativeassets,netofderivativeliabilities
Otherinvestments
Deposits
Cashandcashequivalents

Totalfinancialassets,netofderivativeliabilities

Financial assets that pass  
the SPPI test

All other financial assets,  
net of derivative liabilities

Fair value at
31 Dec 2018 
£m

Movement in
the fair value
during the 
year
£m

Fair value at
31 Dec 2018 
£m

Movement in
the fair value
during the 
year
£m

2,749
4,088
11,914
–
39,522
–
–
11,796
12,125

82,194

–
–
(493)
–
(1,574)
–
–
–
–

(2,067)

–
–
6,505
214,733
135,834
(12)
6,512
–
–

363,572

–
–
(175)
(16,359)
(3,343)
(941)
466
–
–

(20,352)

Notes
Further information on the loans and debt securities that pass the SPPI test
(1)
(2)

TheloansthatpasstheSPPItestinthetableaboveareprimarilycarriedatamortisedcostunderIAS39.FurtherinformationontheseloansisasprovidedinnoteC3.3.
ThedebtsecuritiesthatpasstheSPPItestinthetableabovearewhollyheldbyJacksonandareclassifiedasavailable-for-saleunderIAS39.Thecreditratingsofthesesecurities,
analysedonthesamebasisofthosedisclosedinnoteC3.2,areasfollows:

31 Dec 2018 £m

Jackson

AAA 

AA+ to AA-

A+ to A-

BBB+ to BBB-

Below BBB-

Other

Total
fair value

Debtsecuritiesthatpass

theSPPItest

652

7,252

10,214

14,315

843

6,246

39,522

190 Prudential plc AnnualReport2018

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A Background and critical accounting policies continuedTheunderlyingfinancialassetsoftheGroup’sjointventuresandassociatesaccountedforusingtheequitymethodareanalysedbelow
intothosewhichmeettheSPPIconditionofIFRS9,excludinganyfinancialassetsthatmeetthedefinitionofheldfortradingorare
managedandevaluatedonafairvaluebasis,andallotherfinancialassets.Fairvalueinformationforjointventuresandassociatesisalso
setoutinthetablebelow:

Financial assets held by the Group’s joint ventures and associates 
accounted for using the equity method

Accruedinvestmentincome
Otherdebtors
Loans
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Deposits
Cashandcashequivalents

Totalfinancialassets,netofderivativeliabilities

Financial assets that pass  
the SPPI test

All other financial assets,  
net of derivative liabilities

Fair value at
31 Dec 2018 
£m

Movement in
the fair value
during the 
year
£m

Fair value at
31 Dec 2018 
£m

Movement in
the fair value
during the 
year
£m

131
212
117
–
–
355
396

1,211

–
–
–
–
–
–
–

–

–
–
–
3,677
4,247
–
–

7,924

–
–
–
(281)
86
–
–

(195)

IFRS 16, ‘Leases’
InJanuary2016,theIASBpublishedIFRS16,‘Leases’effectiveforperiodsbeginningonorafter1January2019,withearlieradoption
permittedifIFRS15,‘RevenuefromContractswithCustomers’hasalsobeenapplied.Thenewstandardbringsmostleaseson-balance-
sheetforlesseesunderasinglemodel,eliminatingthedistinctionbetweenoperatingandfinanceleases.Forlesseeaccounting,thishas
theeffectofrequiringmostoftheexistingoperatingleasestobeaccountedforinasimilarmannerasfinanceleasesundertheexisting
IAS17,‘Leases’.Theonlyoptionalexemptionsareforshort-termleasesandleasesoflow-valueassets.Lessoraccounting,however,
remainslargelyunchangedfromIAS17.

IFRS16willapplyprimarilytooperatingleasesofmajorpropertiesoccupiedbytheGroup’sbusinesseswherePrudentialisalessee.
UnderIFRS16,theseleaseswillbebroughtontotheGroup’sstatementoffinancialpositionwitha‘rightofuse’assetbeingestablished
andacorrespondingliabilityrepresentingtheobligationtomakeleasepayments.Thecurrentrentalaccrualchargeintheincome
statementwillbereplacedwithadepreciationchargeforthe‘rightofuse’assetandaninterestexpenseontheleaseliabilityleadingtoa
morefront-loadedoperatingleasecostprofilecomparedtoIAS17.

IFRS16permitstransitiontothenewstandardthroughamodifiedretrospectiveapproachorafullretrospectiveapproach.Underthe

modifiedretrospectiveapproach,aswellasaffordinganumberofsimplifications,theGroup’scomparativeinformationisnotrestated,
buttheremaybeanadjustmenttoretainedearningsatthedateofinitialapplication(ie1January2019)dependingontheoptionusedto
measure‘right-of-useasset’.Underthemodifiedretrospectiveapproach,alesseehastheoptiontochoose,onalease-by-leasebasis,to
measurethe‘right-of-use’assetateitheritscarryingamountasifthestandardhadbeenappliedsincethecommencementofthelease
(referredtoas‘modifiedretrospectiveapproachoptionA’)oranamountequaltothediscountedremainingleasepaymentsadjustedby
anyprepaidoraccruedleasepaymentbalanceimmediatelybeforethedateofinitialapplicationofthestandard(referredtoas‘modified
retrospectiveapproachoptionB’).

FollowingthecompletionoftheIFRS16implementationproject,theGrouphasadoptedIFRS16from1January2019usingthe
modifiedretrospectiveapproachoptionB.Itisestimatedthatapplicationofthestandardwillresultinrecognitionofanadditionallease
liabilityamountingtoapproximately£0.8billionandacorresponding‘right-of-use’assettoasimilaramountasat1January2019.These
amountsremainsubjecttoongoingrefinementandverification.UnderthemodifiedretrospectiveapproachoptionBthereisno
adjustmenttotheGroup’sretainedearningsat1January2019.ForexistingfinanceleaseswheretheGroupisalessee,thecarrying
amountofthe‘right-of-use’assetandleaseliabilityat1January2019willbedeterminedbasedonthecarryingamountoftheleaseasset
andleaseliabilityimmediatelybeforethatdatemeasuredapplyingIAS17.

TheGroupwillapplythepracticalexpedienttograndfatherthedefinitionofaleaseontransition.ThismeansthatitwillapplyIFRS16
toallcontracts,whichwereidentifiedasleasesinaccordancewithIAS17andIFRIC4,‘DeterminingwhetheranArrangementcontainsa
Lease’,enteredintobefore1January2019.TheGroupalsowillapplythepracticalexpedienttouseasinglediscountratetoaportfolioof
leaseswithreasonablysimilarcharacteristics.Accordingly,forsuchportfolios,theincrementalborrowingratesusedtodiscountthe
futureleasepaymentswillbedeterminedbasedoncountryspecificrisk-freeratesadjustedwithamargin/spreadtoreflecttheGroup’s
creditstanding,leasetermandtheoutstandingleasepayments.

www.prudential.co.uk

AnnualReport2018 Prudential plc 191

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationA3 Accounting policies continued

A3.2 New accounting pronouncements not yet effective continued
Accounting pronouncements not yet endorsed by the EU 
IFRS 17, ‘Insurance Contracts’
InMay2017,theIASBissuedIFRS17,‘InsuranceContracts’toreplacetheexistingIFRS4,‘InsuranceContracts’.Thestandard,which
issubjecttoendorsementintheEUandotherterritories,appliestoannualperiodsbeginningonorafter1January2021.InNovember
2018,theIASBtentativelydecidedtodelaytheeffectivedateofIFRS17byoneyeartoperiodsbeginningonorafter1January2022
andisconsideringfurtheramendmentstothisnewstandard.Earlyapplicationispermitted,providedtheentityalsoappliesIFRS9
onorbeforethedateitfirstappliesIFRS17.TheGroupintendstoadoptthenewstandardonitsmandatoryeffectivedate,alongside
theadoptionofIFRS9.

IFRS4permittedinsurerstocontinuetousethestatutorybasisofaccountingforinsuranceassetsandliabilitiesthatexistedintheir

jurisdictionspriortoJanuary2005.IFRS17replacesthiswithanewmeasurementmodelforallinsurancecontracts.

IFRS17requiresliabilitiesforinsurancecontractstoberecognisedasthepresentvalueoffuturecashflows,incorporatinganexplicit

riskadjustment,whichisupdatedateachreportingdatetoreflectcurrentconditions,andacontractualservicemargin(CSM)thatis
equalandoppositetoanyday-onegainarisingoninitialrecognition.Lossesarerecogniseddirectlyintotheincomestatement.For
measurementpurposes,contractsaregroupedtogetherintocontractsofsimilarrisk,profitabilityprofileandissueyear,withfurther
divisionsforcontractsthataremanagedseparately.

ProfitforinsurancecontractsunderIFRS17isrepresentedbytherecognitionoftheservicesprovidedtopolicyholdersintheperiod

(releaseoftheCSM),releasefromnon-economicrisk(releaseofriskadjustment)andinvestmentprofit.

TheCSMisreleasedasprofitoverthecoverageperiodoftheinsurancecontract,reflectingthedeliveryofservicestothe

policyholder.Forcertaincontractswithparticipatingfeatures(whereasubstantialshareofthefairvalueoftherelatedinvestmentsand
otherunderlyingitemsispaidtopolicyholders)suchastheGroup’swith-profitsproducts,theCSMreflectsthevariablefeeto
shareholders.Forthesecontracts,theCSMisadjustedtoreflectthechangesineconomicexperienceandassumptions.Forallother
contractstheCSMisonlyadjustedfornon-economicassumptions.

IFRS17introducesanewmeasureofinsurancerevenue,basedonthedeliveryofservicestopolicyholdersandexcludingany

premiumsrelatedtotheinvestmentelementsofpolicies,whichwillbesignificantlydifferentfromexistingpremiumrevenuemeasures,
currentlyreportedintheincomestatement.InordertotransitiontoIFRS17,theamountofdeferredprofit,beingtheCSMattransition
date,needstobedetermined.

IFRS17requiresthisCSMtobecalculatedasifthestandardhadappliedretrospectively.Howeverifthisisnotpracticalanentityis
requiredtochooseeitherasimplifiedretrospectiveapproachortodeterminetheCSMbyreferencetothefairvalueoftheliabilitiesatthe
transitiondate.TheapproachfordeterminingtheCSMwillhaveasignificantimpactonbothshareholders’equityandontheamountof
profitsonin-forcebusinessinfuturereportingperiods.

IFRS 17 Implementation Programme 
IFRS17isexpectedtohaveasignificantimpactastherequirementsofthenewstandardarecomplexandrequiresafundamental
changetoaccountingforinsurancecontractsaswellastheapplicationofsignificantjudgementandnewestimationtechniques.
TheeffectofchangesrequiredtotheGroup’saccountingpoliciesasaresultofimplementingthesestandardsarecurrentlyuncertain,
butthesechangescanbeexpectedto,amongotherthings,alterthetimingofIFRSprofitrecognition.Giventheimplementationofthis
standardislikelytoinvolvesignificantenhancementstoIT,actuarialandfinancesystemsoftheGroup,itwillalsohaveanimpactonthe
Group’sexpenses.

TheGrouphasaGroup-wideimplementationprogrammeunderwaytoimplementIFRS17andIFRS9.Theprogrammeisresponsible
forsettingGroup-wideaccountingpoliciesanddevelopingapplicationmethodologies,establishingappropriateprocessesandcontrols,
sourcingappropriatedataandimplementingactuarialandfinancesystemchanges.

AGroup-wideSteeringCommittee,chairedbytheGroupChiefFinancialOfficerwithparticipationfromtheGroupRiskfunctionand
theGroup’sandbusinessunits’seniorfinancemanagers,providesoversightandstrategicdirectiontotheimplementationprogramme.
Anumberofsub-committeesarealsoinplacetoprovidegovernanceoverthetechnicalinterpretationandaccountingpoliciesselected,
programmemanagement,designanddeliveryoftheprogramme.

TheGroupremainsontracktostartprovidingIFRS17financialstatementsinlinewiththerequirementsforinterimreportingatits

effectivedate,whichiscurrentlyexpectedtobe2022.

Other new accounting pronouncements
Inadditiontotheabove,thefollowingnewaccountingpronouncementshavealsobeenissuedandarenotyeteffectivebuttheGroup
isnotexpectingthemtohaveasignificantimpactontheGroup’sfinancialstatements:

— IFRICInterpretation23,‘Uncertaintyoverincometaxtreatments’,issuedinJune2017andeffectivefrom1January2019.

ThisinterpretationhasbeenendorsedbytheEU;

— AmendmentstoIAS28,‘Long-termInterestsinAssociatesandJointVentures’,issuedinOctober2017andeffectivefrom

1January2019;

— AnnualImprovementstoIFRSs2015-2017cycleissuedinDecember2017andeffectivefromJanuary2019;
— AmendmentstoIAS19,‘PlanAmendment,CurtailmentorSettlement’,issuedinFebruary2018andeffectivefrom

1January2019;

— AmendmenttoIFRS3,‘BusinessCombinations’,issuedinOctober2018andeffectivefrom1January2020;and
— AmendmentstoIAS1andIAS8,‘Definitionofmaterial’,issuedinOctober2018andeffectivefrom1January2020.

192 Prudential plc AnnualReport2018

www.prudential.co.uk

A Background and critical accounting policies continuedB  Earnings performance

B1 Analysis of performance by segment

B1.1 Segment results – profit before tax

Asia:
Insuranceoperations
Assetmanagement

Total Asia

US:
Jackson(USinsuranceoperations)
Assetmanagement

Total US

UK and Europe:
UKandEuropeinsuranceoperations:

Long-termbusiness
Generalinsurancecommission note (i)

TotalUKandEuropeinsuranceoperations
UKandEuropeassetmanagement note (v)

Total UK and Europe 

Total segment profit

Other income and expenditure:

Investmentreturnandotherincome
Interestpayableoncorestructural

borrowings

Corporateexpenditure note (ii)

Totalotherincomeandexpenditure

Restructuringcosts

Adjusted IFRS operating profit based 
on longer-term investment returns 
Short-termfluctuationsininvestmentreturns

onshareholder-backedbusiness
Amortisationofacquisitionaccounting

adjustments note (iii)

(Loss)gainondisposalofbusinesses

andcorporatetransactions

Profit before tax

Taxchargeattributabletoshareholders’returns

Profit for the year

Attributable to:

EquityholdersoftheCompany
Non-controllinginterests

2018 £m

2017 £m

2018 vs 2017 %

AER
note(iv)

CER
note(iv)

AER
note(iv)

CER
note(iv)

Note

B3(i)

B3(iii)

1,982
182

2,164

1,911
8

1,919

1,138
19

1,157
477

1,634

5,717

52

(410)
(367)

(725)

(165)

1,799
176

1,975

2,214
10

2,224

861
17

878
500

1,378

5,577

11

(425)
(361)

(775)

(103)

1,727
171

1,898

2,137
9

2,146

861
17

878
500

1,378

5,422

11

(425)
(355)

(769)

(103)

4,827

4,699

4,550

B1.2

(558)

(1,563)

(1,514)

D1.1

B4

(46)

(63)

(61)

(588)

3,635

(622)

3,013

223

3,296

(906)

2,390

218

3,193

(876)

2,317

10%
3%

10%

(14)%
(20)%

(14)%

32%
12%

32%
(5)%

19%

3%

373%

4%
(2)%

6%

(60)%

3%

64%

27%

n/a

10%

31%

26%

15%
6%

14%

(11)%
(11)%

(11)%

32%
12%

32%
(5)%

19%

5%

373%

4%
(3)%

6%

(60)%

6%

63%

25%

n/a

14%

29%

30%

3,010
3

2,389
1

2,316
1

26%
200%

30%
200%

www.prudential.co.uk

AnnualReport2018 Prudential plc 193

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB1 Analysis of performance by segment continued

B1.1 Segment results – profit before tax continued

Basic earnings per share (in pence)

BasedonadjustedIFRSoperatingprofitbased
onlonger-terminvestmentreturns note (vi)

Basedonprofitfortheyear

Note

B5

B5

2018

2017

2018 vs 2017 %

AER
note(iv)

CER
note(iv)

AER
note(iv)

CER
note(iv)

156.6p
116.9p

145.2p
93.1p

140.4p
90.0p

8%
26%

12%
30%

Themajorityofthegeneralinsurancecommissionisnotexpectedtorecurinfutureyears.
CorporateexpenditureasshownaboveisprimarilyforGroupHeadOfficeandAsiaRegionalHeadOffice.

Notes
(i)
(ii)
(iii) AmortisationofacquisitionaccountingadjustmentsprincipallyrelatetotheREALICbusinessofJacksonwhichwasacquiredin2012.
(iv)

FordefinitionsofAERandCERrefertonoteA1.Thedifferencebetween‘Profitfortheyearattributabletoshareholders’intheprioryearonanAERbasisandaCERbasisis
£73million,arisingfromtheretranslationoftheprioryearresultsoftheGroup’sforeignsubsidiariesintoGBPusingtheexchangeratesappliedtotheequivalentcurrentyearresults.

(v) UKandEuropeassetmanagementadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns:

Assetmanagementfeeincome
Otherincome
Staffcosts*
Othercosts*

Underlyingprofitbeforeperformance-relatedfees
Shareofassociateresults
Performance-relatedfees

TotalUKandEuropeassetmanagementadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns

2018 £m

2017 £m

1,098
2
(384)
(270)

446
16
15

477

1,027
7
(400)
(202)

432
15
53

500

*Staffandothercostsinclude£27millionofchargesincurredpreparingforBrexit.

(vi)

Taxchargeshavebeenreflectedasoperatingandnon-operatinginthesamewayasforthepre-taxitems.FurtherdetailsontaxchargesareprovidedinnoteB4.

B1.2 Short-term fluctuations in investment returns on shareholder-backed business 

Asiaoperations note (i)
USoperations note (ii)
UKandEuropeoperations note (iii)
Otheroperations note (iv)

Total

2018 £m

2017 £m

(512)
(100)
34
20

(558)

(1)
(1,568)
(14)
20

(1,563)

Notes
(i)


Asia operations
InAsia,thenegativeshort-termfluctuationsof£(512)million(2017:negative£(1)million)principallyreflectnetvaluemovementsonassetsandrelatedliabilitiesfollowingincreases
inbondyieldsandfallsinequitymarketsduringtheyear,especiallyinthosecountrieswherepolicyholderliabilitiesuseavaluationinterestratewhichdoesnotreflectall
movementsininterestratesintheperiod.

(ii) US operations


Theshort-termfluctuationsininvestmentreturnsforUSinsuranceoperationsarereportednetoftherelatedchargeforamortisationofdeferredacquisitioncostsof£(114)million
asshowninnoteC5.2(a)(2017:creditof£462million)andcompriseamountsinrespectofthefollowingitems:

2018 £m

2017 £m

Netequityhedgeresult note (a)
Otherthanequity-relatedderivatives note (b)
Debtsecurities note (c)
Equity-typeinvestments:actuallesslonger-termreturn
Otheritems

Total

(58)
(64)
(31)
38
15

(100)

(1,490)
(36)
(73)
12
19

(1,568)

Notes
(a) Netequityhedgeresult


ThenetequityhedgeresultrelatestotheaccountingeffectofmarketmovementsonboththevalueofguaranteesinJackson’svariableannuityandfixedindexannuity
productsandontherelatedderivativesusedtomanagetheexposuresinherentintheseguarantees.Theleveloffeesrecognisedinnon-operatingprofitisdeterminedby
referencetothatallowedforwithinthereservingbasis.ThevariableannuityguaranteesarevaluedinaccordancewitheitherAccountingStandardsCodification(ASC)Topic
820,FairValueMeasurementsandDisclosures(formerlyFAS157)orASCTopic944,FinancialServices–Insurance(formerlySOP03-01)dependingonthetypeofguarantee.
Bothapproachesrequireanentitytodeterminethetotalfee(‘thefeeassessment’)thatisexpectedtofundfutureprojectedbenefitpaymentsarisingusingtheassumptions
applicableforthatmethod.ThemethodunderFAS157requiresthisfeeassessmenttobefixedatthetimeofissue.Asthefeesincludedwithintheinitialfeeassessmentare
earned,theyareincludedinnon-operatingprofittomatchthecorrespondingmovementintheguaranteeliability.AstheGroupappliesUSGAAPforthemeasuredvalueofthe
productguaranteesthisitemalsoincludesasymmetricimpactswherethemeasurementbasesoftheliabilitiesandassociatedderivativesusedtomanagetheJacksonannuity
businessdifferasdescribedinnoteB1.3(c)below.

–Thevariableannuityguaranteesandfixedindexannuityembeddedoptionsbeingonlypartiallyfairvaluedunder‘grandfathered’USGAAPasdescribedinnoteB1.3(c);
–Theinterestrateexposurebeingmanagedthroughtheotherthanequity-relatedderivativeprogrammeexplainedinnote(b)below;and
–Jackson’smanagementofitseconomicexposuresforanumberofotherfactorsthataretreateddifferentlyintheaccountingframeworkssuchasfuturefeesandassumed

Thenetequityhedgeresultthereforeincludessignificantaccountingmismatchesandotherfactorsthatdonotrepresenttheeconomicresult.Theseotherfactorsinclude:














volatilitylevels.

194 Prudential plc AnnualReport2018

www.prudential.co.uk

B Earnings performance continued 
 




Thenetequityhedgeresult(netofrelatedDACamortisationinaccordancewiththepolicythatDACisamortisedinlinewithemergenceofmargins)canbesummarisedasfollows:

Fairvaluemovementsonequityhedgeinstruments*
Accountingvaluemovementsonthevariableandfixedindexannuityguaranteeliabilities†
Feeassessmentsnetofclaimpayments

Total

2018 £m

2017 £m

299
(894)
537

(58)

(1,871)
(99)
480

(1,490)

*Heldtomanageequityexposuresofthevariableannuityguaranteesandfixedindexannuityoptions.
†Theaccountingvaluemovementsonthevariableandfixedindexannuityguaranteeliabilitiesreflecttheimpactofmarketmovementsandchangesineconomicandactuarial
assumptions.Actuarialassumptionsincludeconsiderationofpersistency,mortalityandtheexpectedutilisationofcertainfeaturesattachingtovariableannuitycontracts.
Assumptionsareupdatedannuallyviaacomparisontoexperienceandafterapplyingexpertjudgementforhowexperiencemaychangeinthefuture.Routineupdatesin
2018reducedprofitbeforetax(afterallowingrelatedchangedtoDACamortisation)by£143million(2017:£382million).

(b) Otherthanequity-relatedderivatives




Thefluctuationsforthisitemcomprisetheneteffectof:
–Fairvaluemovementsonfree-standing,otherthanequity-relatedderivatives;
–FairvaluemovementsontheGuaranteedMinimumIncomeBenefit(GMIB)reinsuranceassetthatarenotmatchedbymovementsintheunderlyingGMIBliability,whichis

notfairvaluedasexplainedinnoteB1.3;and




–RelatedamortisationofDAC.
Thefree-standing,otherthanequity-relatedderivativesareheldtomanageinterestrateexposuresanddurationswithinthegeneralaccountandthevariableannuity
guaranteesandfixedindexannuityembeddedoptionsdescribedinnote(a)above.Accountingmismatchesarisebecauseofdifferencesbetweenthemeasurementbasisand
presentationofthederivatives,whicharefairvaluedwithmovementsrecordedintheincomestatement,andtheexposurestheyareintendedtomanage.

(c) Short-termfluctuationsrelatedtodebtsecurities

(Charges)creditsintheyear:
Lossesonsalesofimpairedanddeterioratingbonds
Bondwrite-downs
Recoveries/reversals

Totalcreditsintheyear
RiskmarginallowancedeductedfromadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns*



Interest-relatedrealised(losses)gains:
Lossesarisingintheyear
AmortisationofgainsandlossesarisingincurrentandprioryearstoadjustedIFRSoperatingprofitbased

onlonger-terminvestmentreturns



Relatedamortisationofdeferredacquisitioncosts

Totalshort-termfluctuationsrelatedtodebtsecurities

2018 £m

2017 £m

(4)
(4)
19

11
77

88

(8)

(116)

(124)

5

(31)

(3)
(2)
10

5
86

91

(43)

(140)

(183)

19

(73)

*ThedebtsecuritiesofJacksonareheldinthegeneralaccountofthebusiness.Realisedgainsandlossesarerecordedintheincomestatementwithnormalisedreturnsincluded
inadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnswithvariationsfromyeartoyearincludedintheshort-termfluctuationscategory.Theriskmargin
reservechargeforlonger-termcredit-relatedlossesincludedinadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsofJacksonfor2018isbasedonan
averageannualriskmarginreserveof18basispoints(2017:21basispoints)onaveragebookvaluesofUS$57.1billion(2017:US$55.3billion)asshownbelow:

 Moody’s rating category (or equivalent under 
NAIC ratings of mortgage-backed securities)

A3orhigher
Baa1,2or3
Ba1,2or3
B1,2or3
BelowB3

Total


Relatedamortisationofdeferredacquisition

costs(seebelow)

RiskmarginreservechargetoadjustedIFRS
operatingprofitforlonger-termcredit-
relatedlosses

 Average
 book
 value

 US$m

29,982
25,814
1,042
289
11

57,138



2018

2017

Annual 
expected loss

 US$m

(31)
(55)
(10)
(8)
–

(104)

 Average
 book
 value

 US$m

27,277
26,626
1,046
318
23

55,290

 £m

(23)
(40)
(8)
(6)
–

(77)

22

15

RMR

 %

0.12
0.22
1.03
2.70
3.78

0.21

Annual 
expected loss

 US$m

(33)
(58)
(11)
(9)
(1)

(112)

21

 £m

(25)
(45)
(8)
(7)
(1)

(86)



15

(82)

(62)

(91)

(71)

RMR

 %

0.10
0.21
0.98
2.64
3.69

0.18












InadditiontotheaccountingforrealisedgainsandlossesdescribedaboveforJacksongeneralaccountdebtsecurities,includedwithinthestatementofother

ConsistentwiththebasisofmeasurementofinsuranceassetsandliabilitiesforJackson’sIFRSresults,thechargesandcreditstoadjustedIFRSoperatingprofitsbasedon
longer-terminvestmentreturnsarepartiallyoffsetbyrelatedamortisationofdeferredacquisitioncosts.

comprehensiveincomeisapre-taxchargeof£(1,371)millionfornetunrealisedlossesondebtsecuritiesclassifiedasavailable-for-salenetofrelatedamortisationofdeferred
acquisitioncosts(2017:creditof£541million).Temporarymarketvaluemovementsdonotreflectdefaultsorimpairments.Additionaldetailsofthemovementinthevalue
oftheJacksonportfolioareincludedinnoteC3.2(b).















(iii) UK and Europe operations


Thepositiveshort-termfluctuationsininvestmentreturnsfortheUKandEuropeoperationsof£34million(2017:negative£14million)mainlyarisesfromunrealisedgainsonequity
optionsheldtohedgethevalueoffutureshareholdertransfersfromthewith-profitsfundpartiallyoffsetbylossesoncorporatebondsbackingcapitaltosupporttheremaining
annuitybusiness,giventheincreaseininterestratesandcreditspreadsin2018.

(iv) Other operations


Thepositiveshort-termfluctuationsininvestmentreturnsforotheroperationsof£20million(2017:positive£20million)includeunrealisedvaluemovementsonfinancial
instrumentsheldoutsideofthemainlifeoperations.

www.prudential.co.uk

AnnualReport2018 Prudential plc 195

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
B1 Analysis of performance by segment continued

B1.3 Determining operating segments and performance measure of operating segments
Operating segments
TheGroup’soperatingsegmentsforfinancialreportingaredefinedandpresentedinaccordancewithIFRS8,‘OperatingSegments’,
onthebasisofthemanagementreportingstructureanditsfinancialmanagementinformation.

UndertheGroup’smanagementandreportingstructureitschiefoperatingdecisionmakeristheGroupExecutiveCommittee(GEC).

Inthemanagementstructure,responsibilityisdelegatedtotheChiefExecutiveOfficersofPrudentialCorporationAsia,theNorth
AmericanBusinessUnitandM&GPrudentialfortheday-to-daymanagementoftheirbusinessunits(withintheframeworksetoutinthe
GroupGovernanceManual).FinancialmanagementinformationusedbytheGECalignswiththesethreebusinesssegments.These
operatingsegmentsderiverevenuefrombothlong-terminsuranceandassetmanagementactivities.

Operationswhichdonotformpartofanybusinessunitarereportedas‘Unallocatedtoasegment’.TheseincludeGroupHeadOffice

andAsiaRegionalHeadOfficecosts.PrudentialCapitalandAfricaoperationsdonotformpartofanyoperatingsegmentunderthe
structure,andtheirassetsandliabilitiesandprofitorlossbeforetaxarenotmaterialtotheoverallfinancialpositionoftheGroup.
PrudentialCapitalandAfricaoperationsarethereforereportedas‘Unallocatedtoasegment’.

Performance measure
TheperformancemeasureofoperatingsegmentsutilisedbytheCompanyisadjustedIFRSoperatingprofitattributabletoshareholders
basedonlonger-terminvestmentreturns,asdescribedbelow.ThismeasurementbasisdistinguishesadjustedIFRSoperatingprofit
basedonlonger-terminvestmentreturnsfromotherconstituentsofthetotalprofitasfollows:

— Short-termfluctuationsininvestmentreturnsonshareholder-backedbusiness.Thisincludestheimpactofshort-termmarketeffects

onthecarryingvalueofJackson’sguaranteeliabilitiesandrelatedderivativesasexplainedbelow;

— Amortisationofacquisitionaccountingadjustmentsarisingonthepurchaseofbusiness.Thiscomprisesprincipallythechargefor

theadjustmentsarisingonthepurchaseofREALICin2012;and

— Gainorlossoncorporatetransactions,suchasdisposalsundertakenintheyear.

Determination of adjusted IFRS operating profit based on longer-term investment returns for investment 
and liability movements:
(a) General principles
(i) UK-style with-profits business 
TheadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsreflectsthestatutorytransfergrossofattributabletax.
Valuemovementsintheunderlyingassetsofthewith-profitsfundsdonotaffectdirectlythedeterminationofadjustedIFRSoperating
profitbasedonlonger-terminvestmentreturns.

(ii) Unit-linked business
Thepolicyholderunitliabilitiesaredirectlyreflectiveoftheunderlyingassetvaluemovements.Accordingly,theadjustedIFRSoperating
profitbasedonlonger-terminvestmentreturnsreflectthecurrentperiodvaluemovementsinboththeunitliabilitiesandthebackingassets.

(iii) US variable annuity and fixed index annuity business
ThisbusinesshasguaranteeliabilitieswhicharemeasuredonacombinationoffairvalueandotherUSGAAPderivedprinciples.These
liabilitiesaresubjecttoanextensivederivativeprogrammetomanageequityandinterestrateexposureswhosefairvaluemovements
passthroughtheincomestatementeachperiod.TheprinciplesfordeterminationoftheadjustedIFRSoperatingprofitbasedon
longer-terminvestmentreturnsandshort-termfluctuationsareasdiscussedinsection(c)below.

(iv) Business where policyholder liabilities are sensitive to market conditions 
UnderIFRS,thedegreetowhichthecarryingvaluesofliabilitiestopolicyholdersaresensitivetocurrentmarketconditionsvaries
betweenbusinessunitsdependinguponthenatureofthe‘grandfathered’measurementbasis.Ingeneral,inthoseinstanceswherethe
liabilitiesareparticularlysensitivetoroutinechangesinmarketconditions,theaccountingbasisissuchthattheimpactofmarket
movementsontheassetsandliabilitiesisbroadlyequivalentintheincomestatement,andadjustedIFRSoperatingprofitbasedon
longer-terminvestmentreturnsisnotdistorted.Inthesecircumstances,thereisnoneedforthemovementintheliabilitytobebifurcated
betweentheelementsthatrelatetolonger-termmarketconditionsandshort-termeffects.

However,movementsinliabilitiesforsometypesofbusinessdorequirebifurcationtoensurethatatthenetlevel(ieafterallocated

investmentreturnandchargeforpolicyholderbenefits)theadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns
reflectslonger-termmarketreturns.

ExamplesofwheresuchbifurcationisnecessaryareinHongKongandforUKshareholder-backedannuitybusiness,asexplained

insectionsb(i)andd(i),respectively.ForothertypesofAsia’snon-participatingbusiness,expectedlonger-terminvestmentreturns
areusedtodeterminethemovementinpolicyholderliabilitiesfordeterminingadjustedIFRSoperatingprofitbasedonlonger-term
investmentreturns.

196 Prudential plc AnnualReport2018

www.prudential.co.uk

B Earnings performance continued(v) Other shareholder-financed business
Forlong-terminsurancebusiness,whereassetsandliabilitiesareheldforthelongterm,theaccountingbasisforinsuranceliabilities
undercurrentIFRScanleadtoprofitsthatincludetheeffectsofshort-termfluctuationsinmarketconditions,whichmaynotbe
representativeoftrendsinunderlyingperformance.Therefore,thefollowingkeyelementsareappliedtotheresultsoftheGroup’s
shareholder-financedbusinessestodetermineadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns.

Exceptinthecaseofassetsbackingliabilitieswhicharedirectlymatched(suchasunit-linkedbusiness)orcloselycorrelatedwith
valuemovements(asdiscussedbelow)adjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsforshareholder-financed
businessisdeterminedonthebasisofexpectedlonger-terminvestmentreturns.Longer-terminvestmentreturnscompriseactual
incomereceivablefortheperiod(interest/dividendincome)andforbothdebtandequity-typesecuritieslonger-termcapitalreturns.

Debt securities and loans 
Inprinciple,fordebtsecuritiesandloans,thelonger-termcapitalreturnscomprisetwoelements:

— Riskmarginreservebasedchargefortheexpectedlevelofdefaultsfortheperiod,whichisdeterminedbyreferencetothecredit

qualityoftheportfolio.Thedifferencebetweenimpairmentlossesinthereportingperiodandtheriskmarginreservechargetothe
adjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsisreflectedinshort-termfluctuationsininvestmentreturns;
and

— Theamortisationofinterest-relatedrealisedgainsandlossestoadjustedIFRSoperatingprofitbasedonlonger-terminvestment

returnstothedatewhensoldbondswouldhaveotherwisematured.

At31December2018,thelevelofunamortisedinterest-relatedrealisedgainsandlossesrelatedtopreviouslysoldbondsfortheGroup
wasanetgainof£629million(2017:£855million).

Equity-type securities
Forequity-typesecurities,thelonger-termratesofreturnareestimatesofthelong-termtrendinvestmentreturnsforincomeandcapital
havingregardtopastperformance,currenttrendsandfutureexpectations.Equity-typesecuritiesheldforshareholder-financed
businessesotherthantheUKannuitybusiness,unit-linkedandUSvariableannuityseparateaccountsareprincipallyrelevantforthe
USandAsiainsuranceoperations.Differentratesapplytodifferentcategoriesofequity-typesecurities.

Derivative value movements
Generally,derivativevaluemovementsareexcludedfromadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns.The
exceptioniswherethederivativevaluemovementsbroadlyoffsetchangesintheaccountingvalueofotherassetsandliabilitiesincluded
inadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns.Theprincipalexampleofderivativeswhosevaluemovements
areexcludedfromadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsarisesinJackson,asdiscussedbelowin
section(c).

(b) Asia insurance operations
(i) Business where policyholder liabilities are sensitive to market conditions 
ForcertainAsianon-participatingbusiness,forexampleinHongKong,theeconomicfeaturesaremoreakintoassetmanagement
productswithpolicyholderliabilitiesreflectingassetsharesoverthecontractterm.Consequently,fortheseproducts,thechargefor
policyholderbenefitsintheadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsreflectstheassetsharefeaturerather
thanvolatilemovementsthatwouldotherwisebereflectedifthelocalregulatorybasis(alsoappliedforIFRSbasis)wasused.

Forcertainothertypesofnon-participatingbusinessexpectedlonger-terminvestmentreturnsareusedtodeterminethemovement

inpolicyholderliabilitiesfordeterminingadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns.

(ii) Other Asia shareholder-financed business
Debt securities  
Forthisbusiness,therealisedgainsandlossesareprincipallyinterestrelated.Accordingly,allrealisedgainsandlossestodatefor
theseoperationsareamortisedovertheperiodtothedatethosesecuritieswouldotherwisehavematured,withnoexplicitriskmargin
reservecharge.

Equity-type securities
ForAsiainsuranceoperations,investmentsinequitysecuritiesheldfornon-linkedshareholder-backedbusinessamountedto
£2,146millionasat31December2018(31December2017:£1,759million).Theratesofreturnappliedin2018rangedfrom5.3percent
to17.6percent(2017:4.3percentto17.2percent)withtheratesappliedvaryingbybusinessunit.Theseratesarebroadlystablefrom
periodtoperiodbutmaybedifferentbetweencountriesreflecting,forexample,differingexpectationsofinflationineachbusinessunit.
Theassumptionsareforthereturnsexpectedtoapplyinequilibriumconditions.Theassumedratesofreturndonotreflectanycyclical
variabilityineconomicperformanceandarenotsetbyreferencetoprevailingassetvaluations.

Thelonger-terminvestmentreturnsfortheAsiainsurancejointventuresaccountedforusingtheequitymethodaredetermined

onasimilarbasisastheotherAsiainsuranceoperationsdescribedabove.

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AnnualReport2018 Prudential plc 197

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB1 Analysis of performance by segment continued

B1.3 Determining operating segments and performance measure of operating segments continued
(c) US insurance operations
(i) Separate account business
Forsuchbusinessthepolicyholderunitliabilitiesaredirectlyreflectiveoftheassetvaluemovements.Accordingly,theadjusted
IFRSoperatingprofitbasedonlonger-terminvestmentreturnsreflectthecurrentperiodvaluemovementsinunitliabilitiesandthe
backingassets.

(ii) US variable and fixed index annuity business
ThefollowingvaluemovementsforJackson’svariableandfixedindexannuitybusinessareexcludedfromadjustedIFRSoperatingprofit
basedonlonger-terminvestmentreturns.SeenoteB1.2note(ii):

— Fairvaluemovementsforequity-basedderivatives;
— Fairvaluemovementsforguaranteedbenefitoptionsforthe‘notforlife’portionofGuaranteedMinimumWithdrawalBenefit

(GMWB)andfixedindexannuitybusiness,andGuaranteedMinimumIncomeBenefit(GMIB)reinsurance(seebelow);

— MovementsintheaccountscarryingvalueofGuaranteedMinimumDeathBenefit(GMDB),GMIBandthe‘forlife’portionofGMWB
liabilities,(seebelow)forwhich,underthe‘grandfathered’USGAAPappliedunderIFRSforJackson’sinsuranceassetsandliabilities,
themeasurementbasisgivesrisetoamutedimpactofcurrentperiodmarketmovements(ietheyarerelativelyinsensitivetotheeffect
ofcurrentperiodequitymarketandinterestratechanges);

— Aportionofthefeeassessmentsaswellasclaimpayments,inrespectofguaranteeliabilities;and
— Relatedamortisationofdeferredacquisitioncostsforeachoftheaboveitems.

Guaranteed benefit options for the ‘not for life’ portion of GMWB and equity index options for the fixed index annuity business
The‘notforlife’portionofGMWBguaranteedbenefitoptionliabilitiesismeasuredundertheUSGAAPbasisappliedforIFRSina
mannerconsistentwithIAS39underwhichtheprojectedfuturegrowthrateoftheaccountbalanceisbasedoncurrentswaprates
(ratherthanexpectedratesofreturn)withonlyaportionoftheexpectedfutureguaranteefeesincluded.Reservevaluemovementson
theseliabilitiesaresensitivetochangestolevelsofequitymarkets,impliedvolatilityandinterestrates.Theequityindexoptionforfixed
indexannuitybusinessismeasuredundertheUSGAAPbasisappliedforIFRSinamannerconsistentwithIAS39underwhichthe
projectedfuturegrowthisbasedoncurrentswaprates.

Guaranteed benefit option for variable annuity guarantee minimum income benefit
TheGMIBliability,whichissubstantiallyreinsured,subjecttoadeductibleandannualclaimlimits,isaccountedforusing‘grandfathered’
USGAAP.Thisaccountingbasissubstantiallydoesnotrecognisetheeffectsofmarketmovements.Thecorrespondingreinsuranceasset
ismeasuredunderthe‘grandfathered’USGAAPbasisappliedforIFRSinamannerconsistentwithIAS39,‘FinancialInstruments:
RecognitionandMeasurement’,andtheassetisthereforerecognisedatfairvalue.AstheGMIBiseconomicallyreinsured,themarkto
marketelementofthereinsuranceassetisincludedasacomponentofshort-termfluctuationsininvestmentreturns.

(iii) Other derivative value movements
Theprincipalexampleofnon-equitybasedderivatives(forexample,interestrateswapsandswaptions)whosevaluemovementsare
excludedfromadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns,arisesinJackson.Non-equitybasedderivatives
areprimarilyheldbyJacksonaspartofabroadly-basedhedgingprogrammeforfeaturesofJackson’sbondportfolio(forwhichvalue
movementsarebookedinthestatementofothercomprehensiveincomeratherthantheincomestatement),productliabilities(forwhich
USGAAPaccountingas‘grandfathered’underIFRS4doesnotfullyreflecttheeconomicfeaturesbeinghedged),andtheinterestrate
exposureattachingtoequity-basedproductoptions.

198 Prudential plc AnnualReport2018

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B Earnings performance continued(iv) Other US shareholder-financed business
Debt securities
Thedistinctionbetweenimpairmentlossesandinterest-relatedrealisedgainsandlossesisofparticularrelevancetoJackson.Jacksonhas
usedtheratingsbyNationallyRecognisedStatisticalRatingsOrganisations(NRSRO)orratingsresultingfromtheregulatoryratingsdetail
issuedbytheNationalAssociationofInsuranceCommissioners(NAIC)todeterminetheaverageannualriskmarginreservetoapplyto
debtsecuritiesheldtobackgeneralaccountbusiness.Debtsecuritiesheldtobackseparateaccountandreinsurancefundswithheldare
notsubjecttoriskmarginreservecharge.Furtherdetailsoftheriskmarginreservecharge,aswellastheamortisationofinterest-related
realisedgainsandlosses,forJacksonareshowninnoteB1.2note(ii)(c).

Equity-type securities
Asat31December2018,theequity-typesecuritiesforUSinsurancenon-separateaccountoperationsamountedto£1,359million
(31December2017:£946million).Fortheseoperations,thelonger-termratesofreturnforincomeandcapitalappliedintheyears
indicated,whichreflectthecombinationoftheaveragerisk-freeratesovertheyearandappropriateriskpremiumsareasfollows:

Equity-typesecuritiessuchascommonandpreferredstockandportfolioholdingsinmutualfunds
Otherequity-typesecuritiessuchasinvestmentsinlimitedpartnershipsandprivateequityfunds

6.7% to 7.2% 6.1%to6.5%
8.7% to 9.2% 8.1%to8.5%

2018

2017

(d) UK and Europe insurance operations
(i) Shareholder-backed annuity business 
Forthisbusiness,policyholderliabilitiesaredeterminedbyreferencetocurrentinterestrates.Thevaluemovementsoftheassets
coveringliabilitiesarecloselycorrelatedwiththerelatedchangeinliabilities.Accordingly,assetvaluemovementsarerecordedwithin
the‘adjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns’.Policyholderliabilitiesincludeamarginforcreditrisk.
Variationsbetweenactualandbestestimateexpectedimpairmentsarerecordedasacomponentofshort-termfluctuationsin
investmentreturns.

TheadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsreflectstheimpactofvaluemovementsonpolicyholder
liabilitiesforshareholder-backedannuitybusinesswithinThePrudentialAssuranceCompanyLimited(PAC)afteradjustmentstoallocate
thefollowingelementsofthemovementtothecategoryof‘short-termfluctuationsininvestmentreturns’:

— Theimpactoncreditriskprovisioningofactualupgradesanddowngradesduringtheperiod;
— Creditexperiencecomparedwithassumptions;and
— Short-termvaluemovementsonassetsbackingthecapitalofthebusiness.

Creditexperiencereflectstheimpactofdefaultsandothersimilarexperience,suchasassetexchangesarisingfromdebtrestructuring
byissuersthatincludeeffectivelyanelementofpermanentimpairmentofthesecurityheld.Positiveornegativeexperiencecompared
withassumptionsisincludedwithinshort-termfluctuationsininvestmentreturnswithoutfurtheradjustment.Theeffectsofother
changestocreditriskprovisioningareincludedintheadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns,asisthe
neteffectofchangestothevaluationrateofinterestduetoportfoliorebalancingtoalignmorecloselywithmanagementbenchmark.

(ii) Non-linked shareholder-financed business
Fordebtsecuritiesbackingnon-linkedshareholder-financedbusinessoftheUKandEuropeinsuranceoperations(otherthantheannuity
business)therealisedgainsandlossesareprincipallyinterestrelated.Accordingly,allrealisedgainsandlossestodateforthese
operationsarebeingamortisedovertheperiodtothedatethosesecuritieswouldotherwisehavematured,withnoexplicitriskmargin
reservecharge.

(e) Fund management and other non-insurance businesses
Forthesebusinesses,theparticularfeaturesapplicableforlifeassurancenotedabovedonotapplyandthereforetheadjustedIFRS
operatingprofitbasedonlonger-terminvestmentreturnsisnotdeterminedonthebasisdescribedabove.Instead,realisedgainsand
lossesaregenerallyincludedinadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnswithtemporaryunrealisedgains
andlossesbeingincludedinshort-termfluctuations.Insomeinstances,realisedgainsandlossesonderivativesandotherfinancial
instrumentsareamortisedtoadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsoveratimeperiodthatreflectsthe
underlyingeconomicsubstanceofthearrangements.

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AnnualReport2018 Prudential plc 199

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB1 Analysis of performance by segment continued

B1.4 Segmental income statement

Grosspremiumsearned note (iv)
Outwardreinsurancepremiums note (i)

Earnedpremiums,netofreinsurance
Otherincome note (ii),(iii)

Totalexternalrevenue note (v),(vi)
Intra-grouprevenue
Interestincome note (vii)
Otherinvestmentreturnnote B1.5

Totalrevenue,netofreinsurance

Benefitsandclaimsandmovementsin

unallocatedsurplusofwith-profitsfunds,
netofreinsurance note (i),(iv)

Acquisitioncostsandotheroperating

expenditure note B2, note (iii),(iv)

Interestoncorestructuralborrowings
Lossondisposalofbusinessesandcorporate

transactionsnote D1.1

Totalcharges,netofreinsuranceandloss

ondisposalofbusinesses

Shareofprofitfromjointventuresandassociates,

netofrelatedtax

Profit(loss)beforetax(being tax attributable to 
shareholders’ and policyholders’ returns) note (viii)

Tax(charge)creditattributableto

policyholders’returns

Profit(loss)beforetaxattributable

toshareholders

Analysis of profit (loss) before tax
AdjustedIFRSoperatingprofit(loss)based
onlonger-terminvestmentreturns

Short-termfluctuationsininvestmentreturns

onshareholder-backedbusiness
Amortisationofacquisitionaccounting

adjustments

Lossondisposalofbusinessesandcorporate

transactions note D1.1

2018 £m

Asia

US

UK and
 Europe

Total
 segment

16,469
(575)

15,894
309

16,203
42
1,086
(3,240)

14,091

17,656
(309)

17,347
50

17,397
50
2,016
(6,804)

12,659

13,061
(13,137)

(76)
1,595

1,519
3
3,039
(6,476)

(1,915)

47,186
(14,021)

33,165
1,954

35,119
95
6,141
(16,520)

24,835

Unallocated
to a segment
(other
operations)
note(ix)

38
(2)

36
39

75
(95)
51
65

96

Group
total

47,224
(14,023)

33,201
1,993

35,194
–
6,192
(16,455)

24,931

(8,736)

(8,790)

4,977

(12,549)

(19)

(12,568)

(3,866)
–

(2,077)
(15)

(2,360)
–

(8,303)
(15)

(11)

(38)

–

(49)

(552)
(395)

(31)

(8,855)
(410)

(80)

(12,613)

(10,920)

2,617

(20,916)

(997)

(21,913)

239

–

1,717

1,739

(80)

–

52

754

406

291

–

291

4,210

(901)

3,309

326

–

326

1,637

1,739

1,160

4,536

(901)

3,635

2,164

1,919

1,634

5,717

(890)

4,827

(512)

(100)

(4)

(11)

(42)

(38)

1,637

1,739

34

–

(508)

1,160

(578)

(46)

(557)

4,536

20

–

(31)

(901)

(558)

(46)

(588)

3,635

200 Prudential plc AnnualReport2018

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B Earnings performance continuedGrosspremiumsearned
Outwardreinsurancepremiums

Earnedpremiums,netofreinsurance
Otherincome note (ii),(iii)

Totalexternalrevenue note (v),(vi)
Intra-grouprevenue
Interestincome note (vii)
Otherinvestmentreturnnote B1.5

Totalrevenue,netofreinsurance

Benefitsandclaimsandmovementsin

unallocatedsurplusofwith-profitsfunds,
netofreinsurance

Acquisitioncostsandotheroperating

expenditurenote B2, note(iii)

Interestoncorestructuralborrowings
Gainondisposalofbusinessesandcorporate

transactionsnote D1.1

Re-measurementofthesoldKorealifebusiness

Totalcharges,netofreinsuranceandgain

ondisposalofbusiness

Shareofprofitfromjointventuresandassociates,

netofrelatedtax

Profit(loss)beforetax(being tax attributable to 

shareholders’ and policyholders’ returns) note (viii)

Taxchargeattributabletopolicyholders’returns

Profit(loss)beforetaxattributable

toshareholders

Analysis of profit (loss) before tax
AdjustedIFRSoperatingprofit(loss)based
onlonger-terminvestmentreturns

Short-termfluctuationsininvestmentreturns

onshareholder-backedbusiness
Amortisationofacquisitionaccounting

adjustments

Gainondisposalofbusinessesandcorporate

transactionsnote D1.1

2017 £m

Asia

US

UK and
 Europe

Total
 segment

15,688
(656)

15,032
307

15,339
40
932
8,063

24,374

15,164
(352)

14,812
669

15,481
64
2,085
16,448

34,078

13,126
(1,050)

12,076
1,234

13,310
5
3,413
11,171

27,899

43,978
(2,058)

41,920
2,210

44,130
109
6,430
35,682

86,351

Unallocated
to a segment
(other
operations)
note(ix)

27
(4)

23
48

71
(109)
67
10

39

Group
total

44,005
(2,062)

41,943
2,258

44,201
–
6,497
35,692

86,390

(18,291)

(31,205)

(23,025)

(72,521)

(11)

(72,532)

(4,053)
–

(2,257)
(16)

(3,206)
–

(9,516)
(16)

(477)
(409)

(9,993)
(425)

61
5

162
–

–
–

223
5

–
–

223
5

(22,278)

(33,316)

(26,231)

(81,825)

(897)

(82,722)

181

2,277
(249)

2,028

–

762
–

762

121

302

–

302

1,789
(425)

4,828
(674)

(858)
–

3,970
(674)

1,364

4,154

(858)

3,296

1,975

2,224

1,378

5,577

(878)

4,699

(1)

(7)

61

2,028

(1,568)

(14)

(1,583)

(56)

162

762

–

–

1,364

(63)

223

4,154

20

–

–

(858)

(1,563)

(63)

223

3,296

Notes
(i)

(ii)

(iii)
(iv)

(v)

(vi)

Outwardreinsurancepremiumsof£(14,023)millionincludesthe£(12,149)millionpaidduringtheyearinrespectofthereinsuranceoftheUKannuityportfolio.Theassociated
increaseinreinsuranceassetsisincludedinoutwardreinsurers’shareofbenefitsandclaimsandtheconsequentialchangeinpolicyholderliabilitiesisincludedinbenefitsand
claims.SeenoteD1.1forfurtherdetails.
IncludedwithinotherincomeisrevenuefromtheGroup’sassetmanagementbusinessof£1,489million(2017:£1,371million).Theremainingotherincomeincludesrevenuefrom
externalcustomers.Otherincomealsoincludes£20million(2017:£7million)relatingtofinancialinstrumentsthatarenotheldatfairvaluethroughprofitorloss.The2017
comparativealsoincludedamountsforbroker-dealerfeesgeneratedbytheUSbroker-dealernetworkwhichwasdisposedofinAugust2017,amountingto£542million.
FollowingtheadoptionofIFRS15,the2017comparativeresultshavebeenre-presentedasdescribedinnoteA2.
InOctober2018,Jacksonenteredintoa100percentreinsuranceagreementwithJohnHancockLifeInsuranceCompany(JohnHancockUSA)toacquireaclosedblockofgroup
payoutannuitybusiness.Thetransactionresultedinanadditiontogrosspremiumsearnedof£3.7billionandacorrespondingincreaseinbenefitsandclaimsof£4.1billionforthe
increaseinpolicyholderliabilitiesandadecreaseinotheroperatingexpenditurefornegativecedingcommissionsof£0.4billionattheinceptionofthecontract.Therewasno
materialimpactonadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsortotalprofitasaresultofthetransaction.
InAsia,externalrevenuefromnooneindividualmarketexceeds10percentoftheGrouptotalexceptforHongKonginboth2018and2017.TotalexternalrevenueofHongKongis
£7,719million(2017:£7,269million).
Totalexternalrevenueshowninthetablesaboveisallfromexternalcustomersexceptfor£166millionwithinthe2018amountforUKandEuropeof£1,519million.The£166million
representstheinsurancerecoveriesrecognisedinrespectofcostsassociatedwiththereviewofpastannuitysalesasdescribedfurtherinnoteC11.
Interestincomeincludes£4million(2017:£3million)accruedinrespectofimpairedsecurities.

(vii)
(viii) Thismeasureistheformalprofit(loss)beforetaxmeasureunderIFRSbutisnottheresultattributabletoshareholders.
(ix) Unallocatedtoasegmentincludescentraloperations(GroupandAsiaRegionalHeadOfficesandGroupborrowings),PrudentialCapitalandAfricaoperations.Inaddition,

thiscolumnincludesintra-groupeliminations,includingtheeliminationoftheintra-groupreinsurancecontractbetweentheUKwith-profitsandAsiawith-profitsbusinesses.

(x) DuetothenatureofthebusinessoftheGroup,thereisnorelianceonanymajorcustomers.

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AnnualReport2018 Prudential plc 201

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB1 Analysis of performance by segment continued

B1.5 Other investment return

Realisedandunrealised(losses)gainsonsecuritiesatfairvaluethroughprofitorloss
Realisedandunrealised(losses)onderivativesatfairvaluethroughprofitorloss
Realisedgains(losses)onavailable-for-salesecurities,previouslyrecognisedinother

comprehensiveincome*
Realised(losses)gainsonloans
Dividends
Otherinvestmentincome

Otherinvestmentreturn

*Includingimpairment.

2018 £m

2017 £m

(19,665)
(941)

33,121
(1,624)

11
(4)
2,362
1,782

(26)
9
2,654
1,558

(16,455)

35,692

RealisedgainsandlossesontheGroup’sinvestmentsfor2018recognisedintheincomestatementamountedtoanetgainof£8.2billion
(2017:anetgainof£5.7billion).

B1.6 Additional analysis of performance by segment components
B1.6(a) Asia

Earnedpremiums,netofreinsurance
Otherincome

Totalexternalrevenue

Intra-grouprevenue
Interestincome
Otherinvestmentreturn

Totalrevenue,netofreinsurance

Benefitsandclaimsandmovementsinunallocatedsurplus

ofwith-profitsfunds,netofreinsurance
Acquisitioncostsandotherexpenditurenote B2
(Loss)gainondisposalofbusinessesandcorporate

transactionsnote D1.1

RemeasurementofthesoldKorealifebusinessnote D1.1

Totalcharges,netofreinsuranceand(loss)gainondisposal

2018 £m

Insurance

Asset
 management

Eliminations

15,894
99

15,993

–
1,083
(3,240)

13,836

(8,736)
(3,732)

(11)
–

–
210

210

158
3
–

371

–
(250)

–
–

–
–

–

(116)
–
–

(116)

–
116

–
–

2017 £m

Total

15,032
307

15,339

40
932
8,063

24,374

Total

15,894
309

16,203

42
1,086
(3,240)

14,091

(8,736)
(3,866)

(18,291)
(4,053)

(11)
–

61
5

ofbusinesses

(12,479)

(250)

116

(12,613)

(22,278)

Shareofprofitfromjointventuresandassociates,

netofrelatedtax

Profitbeforetax(beingtaxattributabletoshareholders’

andpolicyholders’returns)

Taxchargeattributabletopolicyholders’returns

Profitbeforetaxattributabletoshareholders

Analysis of profit (loss) before tax
AdjustedIFRSoperatingprofitbasedonlonger-term

investmentreturns

Short-termfluctuationsininvestmentreturnson

shareholder-backedbusiness

Amortisationofacquisitionaccountingadjustments
(Loss)gainondisposalofbusinessesandcorporate

transactionsnote D1.1

178

1,535
(80)

1,455

61

182
–

182

1,982

182

(512)
(4)

(11)

1,455

–
–

–

182

–

–
–

–

–

–
–

–

–

239

181

1,717
(80)

1,637

2,277
(249)

2,028

2,164

1,975

(512)
(4)

(11)

1,637

(1)
(7)

61

2,028

202 Prudential plc AnnualReport2018

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B Earnings performance continuedB1.6(b) US

Earnedpremiums,netofreinsurance note (ii)
Otherincome

Totalexternalrevenue

Intra-grouprevenue
Interestincome
Otherinvestmentreturn

Totalrevenue,netofreinsurance

Benefitsandclaims note (ii)
Interestoncorestructuralborrowings
Acquisitioncostsandotheroperatingexpenditurenote B2
(Loss)gainondisposalofbusinessesandcorporate

transactionsnote D1.1

Totalcharges,netofreinsuranceandgainondisposal

ofbusinesses

Profitbeforetax

Analysis of profit (loss) before tax
AdjustedIFRSoperatingprofitbasedonlonger-term

investmentreturns

Short-termfluctuationsininvestmentreturns

onshareholder-backedbusiness

Amortisationofacquisitionaccountingadjustments
(Loss)gainondisposalofbusinessesandcorporate

transactionsnote D1.1

2018 £m

2017 £m

Insurance

Asset
management
note(i)

Eliminations

Total

Total

17,347
5

17,352

–
2,016
(6,784)

12,584

(8,790)
(15)
(2,010)

–

(10,815)

1,769

1,911

(100)
(42)

–

1,769

–
45

45

118
–
(20)

143

–
–
(135)

(38)

(173)

(30)

8

–
–

(38)

(30)

–
–

–

(68)
–
–

(68)

–
–
68

–

68

–

–

–
–

–

–

17,347
50

17,397

50
2,016
(6,804)

12,659

(8,790)
(15)
(2,077)

14,812
669

15,481

64
2,085
16,448

34,078

(31,205)
(16)
(2,257)

(38)

162

(10,920)

(33,316)

1,739

762

1,919

2,224

(100)
(42)

(38)

1,739

(1,568)
(56)

162

762

Notes
(i)

(ii)

In2017,theUStotalrevenueandtotalchargesincludedNPHbrokerdealerfeesof£542millionwithinotherincomeandotheroperatingexpenditure,respectively.TheGroup
disposedofitsUSindependentbroker-dealernetworkinAugust2017.
InOctober2018,JacksonenteredintoanagreementwithJohnHancockLifetoreinsure100percentofthegrouppayoutannuitybusiness.Thetransactionresultedinanaddition
togrosspremiumsearnedof£3.7billionandacorrespondingincreaseinbenefitsandclaimsof£4.1billionfortheincreaseinpolicyholderliabilitiesandadecreaseinother
operatingexpenditurefornegativecedingcommissionsof£0.4billionattheinceptionofthecontract.TherewasnomaterialimpactonadjustedIFRSoperatingprofitbasedon
longer-terminvestmentreturnsortotalprofitasaresultofthetransaction.

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AnnualReport2018 Prudential plc 203

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB1 Analysis of performance by segment continued

B1.6 Additional analysis of performance by segment components continued
B1.6(c) UK and Europe

Earnedpremiums,netofreinsurance note (iii)
Otherincome note (ii)

Totalexternalrevenue

Intra-grouprevenue
Interestincome
Otherinvestmentreturn

Totalrevenue,netofreinsurance

Benefitsandclaimsandmovementsinunallocatedsurplus

ofwith-profitsfunds,netofreinsurance note (iii)

Acquisitioncostsandotheroperatingexpenditure note (ii), note B2

Totalcharges,netofreinsurance

Shareofprofitfromjointventuresandassociates,

netofrelatedtax

Profitbeforetax(beingtaxattributabletoshareholders’

andpolicyholders’returns)

Taxcredit(charge)attributabletopolicyholders’returns

Profitbeforetax

Analysis of profit (loss) before tax
AdjustedIFRSoperatingprofitbasedonlonger-term

investmentreturns

Short-termfluctuationsininvestmentreturnson

shareholder-backedbusiness

Lossondisposalofbusinessesandcorporate

transactionsnote D1.1

2018 £m

2017 £m

Insurance

Asset
management
note(i)

Eliminations

Total

Total

(76)
347

271

–
3,038
(6,459)

(3,150)

4,977
(1,571)

3,406

36

292
406

698

1,157

49

(508)

698

–
1,248

1,248

167
1
(17)

1,399

–
(953)

(953)

16

462
–

462

477

(15)

–

462

–
–

–

(164)
–
–

(164)

–
164

164

–

–
–

–

–

–

–

–

(76)
1,595

1,519

3
3,039
(6,476)

(1,915)

4,977
(2,360)

2,617

12,076
1,234

13,310

5
3,413
11,171

27,899

(23,025)
(3,206)

(26,231)

52

121

754
406

1,160

1,789
(425)

1,364

1,634

1,378

34

(14)

(508)

1,160

–

1,364

Notes
(i)

(ii)
(iii)

TherevenueforUKandEuropeassetmanagementof£1,102million(2017:£1,087million),comprisingtheamountsforassetmanagementfeeincome,investmentreturnand
otherincomeandperformance-relatedfeesshowninnoteB1.1(v),isdifferenttotheamountof£1,399millionshowninthetableabove.Thisisbecausethe£1,102million
(2017:£1,087million)isafterdeductingcommissionswhichwouldhavebeenincludedaschargesinthetableabove.Thedifferenceinthepresentationofcommissionisaligned
withhowmanagementreviewsthebusiness.ForfurtherinformationseenoteB1.1.
FollowingtheadoptionofIFRS15,the2017comparativeresultshavebeenre-presentedasdescribedinnoteA2.
Earnedpremiumsnetofreinsuranceincludesoutwardreinsurancepremiumsof£(12,149)millionpaidduringtheyearinrespectofthereinsuranceoftheUKannuityportfolio.
Theassociatedincreaseinreinsuranceassetsisincludedinoutwardreinsurers’shareofbenefitsandclaimsandtheconsequentialchangeinpolicyholderliabilitiesisincludedin
benefitsandclaims.SeenoteD1.1forfurtherdetails.

204 Prudential plc AnnualReport2018

www.prudential.co.uk

B Earnings performance continuedB2 Acquisition costs and other expenditure

Acquisitioncostsincurredforinsurancepolicies
Acquisitioncostsdeferredlessamortisationofacquisitioncosts
Administrationcostsandotherexpenditure*
Movementsinamountsattributabletoexternalunitholdersofconsolidatedinvestmentfunds

Totalacquisitioncostsandotherexpenditure

2018 £m

2017 £m

(3,438)
59
(5,380)
(96)

(8,855)

(3,712)
911
(6,208)
(984)

(9,993)

*FollowingtheadoptionofIFRS15,the2017comparativeresultshavebeenre-presentedasdescribedinnoteA2.The2018administrationcostsandotherexpenditureincludesacredit

of£0.4billionforthenegativecedingcommissionsarisingfromthegrouppayoutannuitybusinessreinsuranceagreemententeredintobyJacksonwithJohnHancockLifeduringtheyear.

Totalacquisitioncostsandotherexpenditureincludes:
(a)Totaldepreciationandamortisationexpenseof£(1,136)million(2017:£(288)million)isincludedin‘Administrationcostsandother
expenditure’and‘Acquisitioncostsdeferredlessamortisationofacquisitioncosts’andrelatesprimarilytoamortisationofdeferred
acquisitioncostsofinsurancecontractsandassetmanagementcontracts.

(b)Thechargefornon-deferredacquisitioncostsandtheamortisationofthosecoststhatwerepreviouslydeferredwas£(3,379)million

(2017:£(2,801)million).Theseamountscomprise£(3,367)millionand£(12)millionforinsuranceandinvestmentcontracts
respectively(2017:£(2,772)millionand£(29)millionrespectively).

(c)MovementsinamountsattributabletoexternalunitholdersareinrespectofthoseOEICsandunittrustswhicharerequiredtobe

consolidatedandcompriseacreditof£201million(2017:chargeof£(719)million)fortheUKandEuropeinsuranceoperationsand
achargeof£(297)million(2017:£(265)million)forAsiainsuranceoperations.

(d)Allfeeexpensesrelatingtofinancialliabilitiesheldatamortisedcostin2018and2017arepartofthedeterminationoftheeffective

interestrateandareincludedin‘Administrationcostsandotherexpenditure’above.

(e)Thesegmentalanalysisofinterestexpense(otherthaninterestexpenseincorestructuralborrowings)anddepreciationand

amortisationincludedwithintotalacquisitioncostsandotherexpenditurewasasfollows:

Asiaoperations:
Insurance
Assetmanagement

USoperations:
Insurance
Assetmanagement
UKandEuropeoperations:

Insurance
Assetmanagement

Totalsegment
Unallocatedtoasegment(otheroperations)

Group total

Other interest expense

Depreciation and amortisation

2018 £m

2017 £m

2018 £m

2017 £m

–
–

(159)
–

(94)
–

(253)
(29)

(282)

–
–

(116)
–

(85)
–

(201)
(39)

(240)

(228)
(4)

(830)
(6)

(61)
(5)

(1,134)
(2)

(1,136)

(230)
(3)

20
(7)

(59)
(7)

(286)
(2)

(288)

B2.1 Staff and employment costs
TheaveragenumberofstaffemployedbytheGroupduringtheyearsshownwas:

Asiaoperations
USoperations
UKandEuropeoperations*

Total 

*TheUKandEuropestaffnumbersincludestafffromcentraloperationsandAfricawhichareunallocatedtoasegment.

2018

16,798
4,285
7,123

28,206

2017

15,477
4,564
7,110

27,151

www.prudential.co.uk

AnnualReport2018 Prudential plc 205

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
B2 Acquisition costs and other expenditure continued

B2.1 Staff and employment costs continued
Thecostsofemploymentwere:

Wagesandsalaries
Socialsecuritycosts
Definedbenefitschemes*
Definedcontributionschemes

Total 

*The(credit)incorporatestheeffectofactuarialgainsandlosses.

2018 £m

2017 £m

1,656
116
(29)
95

1,838

1,774
129
(3)
85

1,985

B2.2 Share-based payment
(a) Description of the plans
TheGroupoperatesanumberofshareawardandshareoptionplansthatprovidesPrudentialplcshares,orADRs,toparticipantsupon
vesting.TheplansinoperationincludethePrudentialLongTermIncentivePlan(PLTIP),AnnualIncentivePlan(AIP),savings-related
shareoptionschemes,sharepurchaseplansanddeferredbonusplans.SomeoftheseplansareparticipatedinbyExecutiveDirectors,
thedetailsofwhicharedescribedintheDirectors’remunerationreport.Inaddition,thefollowinginformationisprovided.

Share scheme

Description

Prudential 
Corporation Asia 
Long-Term 
Incentive Plan 
(PCA LTIP)

ThePCALTIPprovideseligibleemployeeswithconditionalawards.Awardsarediscretionaryandona
year-by-yearbasisdeterminedbyPrudential’sfullyearfinancialresultsandtheemployee’scontributionto
thebusiness.Awardsvestafterthreeyearssubjecttotheemployeebeinginemployment.Vestingofawards
mayalsobesubjecttoperformanceconditions.AllawardsaremadeinPrudentialshares,orADRs,except
forcountrieswhereshareawardsarenotfeasibleduetosecuritiesand/ortaxreasons,whereawardswillbe
replacedbythecashvalueofthesharesthatwouldotherwisehavevested.

Prudential Agency 
Long-Term 
Incentive Plan

CertainagentsinAsiaareeligibletobegrantedawardsunderthePrudentialAgencyLong-TermIncentivePlan.
TheseawardsarestructuredinasimilarwaytothePCALTIPdescribedabove.

Restricted Share 
Plan (RSP)

TheCompanyoperatestheRSPforcertainemployees.Awardsunderthisplanarediscretionary,andthevesting
ofawardsmaybesubjecttoperformanceconditions.AllawardsaremadeinPrudentialsharesorADRs.

Deferred bonus 
plans

Savings-related 
share option 
schemes

Share purchase 
plans

TheCompanyoperatesanumberofdeferredbonusschemesincludingtheGroupDeferredBonusPlan(GDBP),
thePrudentialCorporationAsiaDeferredBonusPlan(PCADBP),thePrudentialCapitalDeferredBonusPlan
(PruCapDBP)andotherarrangements.Therearenoperformanceconditionsattachedtodeferredshareawards
madeunderthesearrangements.

EmployeesandeligibleagentsinanumberofgeographiesareeligibleforplanssimilartotheHMRC-approved
SaveAsYouEarn(SAYE)shareoptionschemeintheUK.EligibleemployeesparticipateintheInternational
Savings-RelatedShareOptionSchemewhileeligibleagentsbasedincertainregionsofAsiacanparticipate
intheInternationalSavings-RelatedShareOptionSchemeforNon-Employees.

EligibleemployeesoutsidetheUKareinvitedtoparticipateinarrangementssimilartotheCompany’s
HMRC-approvedUKSIP,whichallowsthepurchaseofPrudentialplcshares.StaffbasedinIrelandareeligible
toparticipateintheShareParticipationPlan.StaffbasedinAsiaareeligibletoparticipateinthePrudential
CorporationAsiaAllEmployeeSharePurchasePlan.

206 Prudential plc AnnualReport2018

www.prudential.co.uk

B Earnings performance continued 
(b) Outstanding options and awards 
ThefollowingtableshowsmovementinoutstandingoptionsandawardsundertheGroup’sshare-basedcompensationplans
at31December:

Options outstanding under SAYE schemes

Awards outstanding under 
incentive plans

2018

2017

2018

2017

Number
of options
 millions

Weighted
average
exercise
price 
£

Number
of options 
 millions

Weighted
average
exercise
price 
£

Number of awards
millions

6.4
0.3
(1.4)
(0.1)
(0.2)
(0.1)

4.9

0.8

11.74
13.94
10.85
12.25
12.43
12.60

12.10

10.37

7.1
1.4
(1.7)
(0.1)
(0.2)
(0.1)

6.4

0.4

10.74
14.55
10.07
10.83
11.19
10.86

11.74

11.06

33.6
10.7
(8.7)
(2.6)
–
(0.2)

32.8

30.2
12.7
(7.3)
(1.3)
(0.1)
(0.6)

33.6

Beginningofyear
Granted
Exercised
Forfeited
Cancelled
Lapsed/Expired

Endofyear

Optionsimmediatelyexercisable,endofyear

TheweightedaveragesharepriceofPrudentialplcfortheyearended31December2018was£17.36comparedto£17.51forthe
yearended31December2017.

ThefollowingtableprovidesasummaryoftherangeofexercisepricesforPrudentialplcoptionsoutstandingat31December:

Number
outstanding
(millions)

Outstanding

Weighted average
remaining 
contractual life 
(years)*

Exercisable

Weighted average
exercise prices
£

Number
exercisable 
(millions)

Weighted average
exercise prices 
£

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

–
0.3
3.0
0.3
1.3

4.9

–
0.5
4.5
–
1.4

6.4

–
0.4
1.6
4.1
2.6

2.1

0.4
1.4
2.2
–
3.9

2.5

–
9.01
11.19
13.94
14.55

12.10

6.29
9.01
11.21
–
14.55

11.74

–
0.3
0.5
–
–

0.8

–
–
0.4
–
–

0.4

–
9.01
11.11
–
–

10.37

6.29
–
11.55
–
–

11.06

Between£6and£7
Between£9and£10
Between£11and£12
Between£13and£14
Between£14and£15

*Theyearsshownaboveforweightedaverageremainingcontractuallifeincludethetimeperiodfromendofvestingperiodtoexpirationofcontract.

(c) Fair value of options and awards
Thefairvalueamountsestimatedonthedateofgrantrelatingtoalloptionsandawardsweredeterminedbyusingthefollowing
assumptions:

Dividendyield(%)
Expectedvolatility(%)
Risk-freeinterestrate(%)
Expectedoptionlife(years)
Weightedaverageexerciseprice(£)
Weightedaveragesharepriceatgrantdate(£)
Weightedaveragefairvalueatgrantdate(£)

2018

2017

Prudential 
LTIP (TSR)

SAYE
 options

Other
awards

Prudential 
LTIP/RSP (TSR)

SAYE
 options

–
24.03
1.19
–
–
17.46
6.64

2.52
21.09
0.97
3.94
13.94
16.64
3.29

–
–
–
–
–
–
17.04

–
23.17
0.62
–
–
16.80
8.30

2.85
20.15
0.56
3.49
14.55
17.74
3.29

Other 
awards

–
–
–
–
–
–
16.12

www.prudential.co.uk

AnnualReport2018 Prudential plc 207

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB2 Acquisition costs and other expenditure continued

B2.2 Share-based payment continued
Thecompensationcostsforallawardsandoptionsarerecognisedinnetincomeovertheplans’respectivevestingperiods.TheGroup
usestheBlack-ScholesmodeltovaluealloptionsandawardsotherthanthosewhichhaveTSRperformanceconditionsattached
(somePrudentialLTIPandRSPawards)forwhichtheGroupusesaMonteCarlomodelinordertoallowfortheimpactofthese
conditions.Thesemodelsareusedtocalculatefairvaluesforshareoptionsandawardsatthegrantdatebasedonthequotedmarket
priceofthestockatthemeasurementdate,theamount,ifany,thattheemployeesarerequiredtopay,thedividendyield,expected
volatility,risk-freeinterestratesandexerciseprices.

Foralloptionsandawards,theexpectedvolatilityisbasedonthemarketimpliedvolatilitiesasquotedonBloomberg.ThePrudential

specificat-the-moneyimpliedvolatilitiesareadjustedtoallowforthedifferenttermsanddiscountedexercisepriceonSAYEoptions
byusinginformationonthevolatilitysurfaceoftheFTSE100.

Risk-freeinterestratesaretakenfromgovernmentbondspotrateswithprojectionsfortwo-year,three-yearandfive-yeartermstomatch

correspondingvestingperiods.Dividendyieldsaredeterminedastheaverageyieldoveraperiodof12monthsuptoandincludingthe
dateofgrant.ForawardswithaTSRcondition,volatilitiesandcorrelationsbetweenPrudentialandabasketof15competitorcompaniesis
required.Forgrantsin2018,theaveragevolatilityforthebasketofcompetitorswas21.32percent.Correlationsforthebasketarecalculated
foreachpairingfromthelogofdailyTSRreturnsforthethreeyearspriortothevaluationdate.Marketimpliedvolatilitiesareusedforboth
Prudentialandthebasketofcompetitors.Changestothesubjectiveinputassumptionscouldmateriallyaffectthefairvalueestimate.

(d) Share-based payment expense charged to the income statement
Totalexpenserecognisedintheyearintheconsolidatedfinancialstatementsrelatingtoshare-basedcompensationisasfollows:

Share-basedcompensationexpense
Amountaccountedforasequity-settled

2018 £m

2017 £m

143
143

158
158

TheGrouphasnoliabilitiesoutstandingattheyearendrelatingtoawardswhicharesettledincash.

B2.3 Key management remuneration
KeymanagementconstitutestheDirectorsofPrudentialplcastheyhaveauthorityandresponsibilityforplanning,directingand
controllingtheactivitiesoftheGroup.

Totalkeymanagementremunerationisanalysedinthefollowingtable:

Salariesandshort-termbenefits
Post-employmentbenefits
Share-basedpayments

2018 £m

2017 £m

16.2
1.3
14.5

32.0

17.9
1.3
14.1

33.3

Theshare-basedpaymentschargecomprises£9.7million(2017:£8.3million),whichisdeterminedinaccordancewithIFRS2,
‘Share-basedPayment’(seenoteB2.2)and£4.8million(2017:£5.8million)ofdeferredshareawards.

TotalkeymanagementremunerationincludestotalDirectors’remunerationof£31.8million(2017:£40.2million)lessLTIPreleases
of£9.5million(2017:£15.2million)asshownintheDirectors’remunerationtableandrelatedfootnotesintheDirectors’remuneration
report.FurtherinformationonDirectors’remunerationisgivenintheDirectors’remunerationreport.

B2.4 Fees payable to the auditor

FeespayabletotheCompany’sauditorfortheauditoftheCompany’sannualaccounts
FeespayabletotheCompany’sauditoranditsassociatesforotherservices:

Auditofsubsidiariespursuanttolegislation
Audit-relatedassuranceservices*
Otherassuranceservices
Servicesrelatingtocorporatefinancetransactions
Allotherservices

Totalfeespaidtotheauditor

*Oftheaudit-relatedassuranceservicefeesof£4.7millionin2018,£1.4millionrelatestoservicesthatarerequiredbylaw.

Inaddition,therewerefeesincurredbypensionschemesof£0.2million(2017:£0.1million)forauditservices.

2018 £m

2017 £m

2.1

9.2
4.7
1.1
0.2
1.0

2.1

8.3
4.3
1.5
0.4
0.7

18.3

17.3

208 Prudential plc AnnualReport2018

www.prudential.co.uk

B Earnings performance continuedB3 Effect of changes and other accounting matters on insurance assets and liabilities

Thefollowingmattersarerelevanttothedeterminationofthe2018results:

(i) Asia insurance operations
In2018,theadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsforAsiainsuranceoperationsincludedanetcreditof
£94million(2017:£75million)representingasmallnumberofitemsthatarenotexpectedtoreoccur,includingthenon-recurringimpact
ofarefinementtotherun-offoftheallowanceforprudencewithintechnicalprovisionswithinSingapore.

(ii) US insurance operations
Changesinthepolicyholderliabilitiesheldforvariableandfixedindexannuityguaranteesarereportedaspartofnon-operatingprofit
andareasdescribedinnoteB1.2.

(iii) UK and Europe insurance operations
Annuity and other shareholder-backed business
Allowance for credit risk
ForIFRSreporting,theresultsforUKshareholder-backedannuitybusinessareparticularlysensitivetotheallowancemadeforcreditrisk.
Theallowanceisreflectedinthedeductionfromthevaluationrateofinterestfordiscountingprojectedfutureannuitypayments
topolicyholdersthatwouldhaveotherwiseapplied.Thecreditriskallowancecomprisesanamountforlong-termbestestimatedefaults
andadditionalprovisionsforcreditriskpremium,thecostofdowngradesandshort-termdefaults.

TheIFRScreditriskallowancemadefortheUKshareholder-backedfixedandlinkedannuitybusinessequatedto40basispointsat

31December2018(31December2017:42basispoints).Theallowancerepresented22percentofthebondspreadoverswaprates
(31December2017:28percent).

Thereservesforcreditriskallowanceat31December2018fortheUKshareholder-backedbusinesswere£0.9billion(31December

2017:£1.6billion).The2018creditriskallowanceinformationisafterreflectingtheimpactofthereinsuranceof£12.0billionoftheUK
shareholder-backedannuityportfoliotoRothesayLifeenteredintoinMarch2018.SeenoteD1.1forfurtherdetails.

Other assumption changes
Fortheshareholder-backedbusiness,inadditiontothemovementinthecreditriskallowancediscussedabove,theneteffectofroutine
changestoassumptionsin2018wasacreditof£437million(2017:creditof£173million).Thisincluded,amongotheritems,abenefitto
adjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsof£441million(2017:£204million),relatingtochangesto
annuitantmortalityassumptionstoreflectcurrentmortalityexperience,whichhasshownaslowdowninlifeexpectancyimprovements
inrecentperiods,andtheadoptionoftheContinuousMortalityInvestigation(CMI)2016model(2017:adoptionof2015model).Further
informationonchangestomortalityassumptionsisgiveninnoteC4.1(d).

Longevity reinsurance and other management actions
AsidefromtheaforementionedreinsuranceagreementwithRothesayLife,nonewlongevityreinsurancetransactionswereundertaken
in2018(2017:longevityreinsurancetransactionscovering£0.6billionofIFRSannuityliabilitiescontributed£31milliontoprofit).Other
managementactionsgeneratedprofitsof£58million(2017:£245million).

With-profits sub-fund
Forthewith-profitssub-fund,theaggregateeffectofassumptionandothernon-recurringchangesin2018wasanetgaintounallocated
surplusof£394million(2017:netchargeof£58million)includingtheeffectofmortalityassumptionchanges.

www.prudential.co.uk

AnnualReport2018 Prudential plc 209

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB4 Tax charge

(a) Total tax charge by nature of expense
Thetotaltaxchargeintheincomestatementisasfollows:

Tax charge

Attributabletoshareholders:

Asiaoperations
USoperations
UKandEurope
Otheroperations

Taxchargeattributabletoshareholders’returns

Attributabletopolicyholders:

Asiaoperations
UKandEurope

Tax(charge)creditattributabletopolicyholders’returns

Total tax charge

2018 £m

2017 £m

Current
 tax

Deferred
 tax

Total

Total

(199)
(87)
(255)
125

(416)

(92)
(188)

(280)

(696)

(78)
(168)
39
1

(206)

12
594

606

400

(277)
(255)
(216)
126

(622)

(80)
406

326

(296)

(253)
(508)
(267)
122

(906)

(249)
(425)

(674)

(1,580)

Theprincipalreasonforthedecreaseinthetaxchargeattributabletoshareholders’returnsistheinclusionin2017ofa£445million
deferredtaxchargearisingontheremeasurementoftheUSnetdeferredtaxassetsfrom35percentto21percentfollowingthe
enactmentoftheUStaxreformpackage,theTaxCutsandJobsAct.Themovementfromachargeof£674milliontoacreditof
£326millioninthetaxchargeattributabletopolicyholders’returnsmainlyreflectsadecreaseinthedeferredtaxliabilitiesonunrealised
gainsoninvestmentsinthewith-profitsfundsoftheUKandEuropeandofAsiacomparedto2017.

Thereconciliationoftheexpectedtoactualtaxchargeattributabletoshareholdersisprovidedin(b)below.Thetaxcreditattributable

topolicyholdersof£326millionaboveisequaltothelossbeforetaxattributabletopolicyholdersof£326million.Thisistheresultof
accountingforpolicyholderincomeafterthedeductionofexpensesandmovementonunallocatedsurplusesandonanafter-taxbasis.

Thetotaltaxchargecomprises:

Currenttaxexpense:
Corporationtax
Adjustmentsinrespectofprioryears

Totalcurrenttaxcharge


Deferredtaxarisingfrom:

Originationandreversaloftemporarydifferences
Impactofchangesinlocalstatutorytaxrates
Creditinrespectofapreviouslyunrecognisedtaxloss,taxcreditortemporarydifference

fromapriorperiod

Totaldeferredtaxcredit(charge)

Totaltaxcharge

2018 £m

2017 £m

(677)
(19)

(696)

385
8

7

400

(296)

(746)
50

(696)

(531)
(353)

–

(884)

(1,580)

Thecurrenttaxchargeof£696million(2017:£696million)includes£65million(2017:£59million)inrespectofthetaxchargeforthe
HongKongoperation.TheHongKongcurrenttaxchargeiscalculatedas16.5percentforbothyearsoneither(i)5percentofthenet
insurancepremiumor(ii)theestimatedassessableprofits,dependingonthenatureofthebusinesswritten.

Thetotaldeferredtaxchargearisesasfollows:

Unrealisedgainsandlossesoninvestments
Short-termtemporarydifferences
Balancesrelatingtoinvestmentandinsurancecontracts
Unusedtaxlosses
Capitalallowances

Deferredtaxcredit(charge)

2018 £m

2017 £m

667
(198)
(91)
23
(1)

400

(185)
(526)
(156)
(12)
(5)

(884)

210 Prudential plc AnnualReport2018

www.prudential.co.uk

B Earnings performance continuedThemovementinunrealisedgainsandlossesininvestmentsfromachargeof£185millionin2017toacreditof£667millionin2018
reflectsadversestockmarketmovementsin2018.Theprincipalreasonforthereductioninthetaxchargeattributabletoshort-term
temporarydifferencesfrom£526millionin2017to£198millionin2018istheremeasurementofUSdeferredtaxbalancesin2017
from35percentto21percent.

In2018,ataxchargeof£270million(2017:chargeof£93million)hasbeentakenthroughothercomprehensiveincome.

(b) Reconciliation of shareholder effective tax rate
Inthereconciliationbelow,theexpectedtaxratesreflectthecorporationtaxratesthatareexpectedtoapplytothetaxableprofitofthe
relevantbusiness.Wherethereareprofitsofmorethanonejurisdictiontheexpectedtaxratesreflectthecorporationtaxratesweighted
byreferencetotheamountofprofitcontributingtotheaggregatebusinessresult.

Asia
operations

 US
operations
note(i)

2018 £m

UK and
Europe

Other
operations*

Total
attributable to
 shareholders

Percentage 
impact on ETR

AdjustedIFRSoperatingprofit(loss)basedonlonger-term

investmentreturns

Non-operatingloss

Profit(loss)beforetax

Expectedtaxrate

Taxattheexpectedrate
Effectsofrecurringtaxreconciliationitems:

Incomenottaxableortaxableatconcessionaryrates
Deductionsnotallowablefortaxpurposes
Itemsrelatedtotaxationoflifeinsurance

businesses note (ii)

Deferredtaxadjustments
Effectofresultsofjointventuresandassociates note (iii)
Irrecoverablewithholdingtaxes note (iv)
Other

Total

Effectsofnon-recurringtaxreconciliationitems:

Adjustmentstotaxchargeinrelationtoprioryears
Movementsinprovisionsforopentaxmatters note (v)

Total

Totalactualtaxcharge(credit)

Analysedinto:

TaxonadjustedIFRSoperatingprofitbasedonlonger-

terminvestmentreturns
Taxonnon-operatingprofit

Actualtaxrate:

AdjustedIFRSoperatingprofitbasedonlonger-term

investmentreturns:
Includingnon-recurringtaxreconcilingitems
Excludingnon-recurringtaxreconcilingitems

Totalprofit

*Otheroperationsincluderestructuringcosts.

2,164
(527)

1,637

22%
360

1,919
(180)

1,739

21%
365

1,634
(474)

1,160

19%
220

(34)
39

(13)
(11)
(63)
–
(3)

(85)

–
2

2

277

(17)
3

(83)
–
–
–
–

(97)

(17)
4

(13)

255

(6)
15

(2)
2
(3)
–
3

9

(11)
(2)

(13)

(890)
(11)

(901)

19%
(171)

(2)
10

–
(30)
2
47
3

30

14
1

15

216

(126)

4,827
(1,192)

3,635

21%
774

(59)
67

(98)
(39)
(64)
47
3

(143)

(14)
5

(9)

622

21.3%

(1.6)%
1.8%

(2.7)%
(1.1)%
(1.8)%
1.3%
0.1%

(4.0)%

(0.4)%
0.2%

(0.2)%

17.1%

308
(31)

301
(46)

313
(97)

(130)
4

792
(170)

14%
14%
17%

16%
16%
15%

19%
20%
19%

15%
16%
14%

16%
16%
17%

www.prudential.co.uk

AnnualReport2018 Prudential plc 211

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB4 Tax charge continued

Notes
(i)


(ii) 


(iii)


(iv)


Impact of US tax reform
The2018taxchargeforUSoperationsreflectsthefullimpactoftheUStaxreformpackage,theTaxCutsandJobsAct,whichwasenactedinDecember2017andtookeffectfrom
1January2018.Theexpectedtaxrateof21percentreflectsthereducedUScorporateincometaxratecomparedto35percentfor2017.Thebenefitofthedividendreceived
deduction(showninItemsrelatedtothetaxationoflifeinsurancebusinesses)islowerin2018than2017reflectingthechangestohowthisdeductioniscomputed.In2017,the
reductionintheUScorporateincometaxrategaverisetoa£445millionunfavourablereconcilingiteminUSoperationsrelatingtotheremeasurementofthenetdeferredtaxasset
attributabletoshareholdersanda£134millionbenefitrecognisedinothercomprehensiveincome.
Items related to taxation of life insurance businesses
The£83million(2017:£238million)reconcilingiteminUSoperationsreflectstheimpactofthedividendreceiveddeductiononthetaxationofprofitsfromvariableannuity
business.TheprincipalreasonforthereductionintheAsiaoperationsreconcilingitemsfrom£92millionat2017to£13millionat2018reflectsnon-operatinginvestmentlossesin
HongKongwhichdonotattracttaxreliefoffsettingthebenefitofoperatingprofitsduetothetaxableprofitbeingcomputedas5percentofnetinsurancepremiums.
Effects of results of joint ventures and associates
ProfitbeforetaxincludesPrudential’sshareofprofitsaftertaxfromthejointventuresandassociates.Therefore,theactualtaxchargedoesnotincludetaxarisingfromprofit
orlossofjointventuresandassociatesandisreflectedasareconcilingiteminthetableabove.
Irrecoverable withholding taxes
The£47million(2017:£54million)adversereconcilingitemsreflectslocalwithholdingtaxesondividendspaidbycertainnon-UKsubsidiaries,principallyIndonesia,totheUK.
ThedividendsareexemptfromUKtaxandconsequentlythewithholdingtaxcannotbeoffsetagainstUKtaxpayments.

(v) Movements in provisions for open tax matters


Thecomplexityofthetaxlawsandregulationsthatrelatetoourbusinessesmeansthatfromtimetotimewemaydisagreewithtaxauthoritiesonthetechnicalinterpretationofa
particularareaoftaxlaw.ThisuncertaintymeansthatinthenormalcourseofbusinesstheGroupwillhavematterswhere,uponultimateresolutionoftheuncertainty,theamount
ofprofitsubjecttotaxmaybegreaterthantheamountsreflectedintheGroup’ssubmittedtaxreturns.Thestatementoffinancialpositioncontainsthefollowingprovisionsin
relationtoopentaxmatters:

£m

At31December2017

Movementsinthecurrentperiodincludedin:
Taxchargeattributabletoshareholders
Othermovements*

At31December2018

(139)

(5)
(5)

(149)

*OthermovementsincludeinterestarisingonopentaxmattersandamountsincludedintheGroup’sshareofprofitsfromjointventuresandassociates,netofrelatedtax.

AdjustedIFRSoperatingprofit(loss)basedonlonger-term

investmentreturns
Non-operatingprofit(loss)

Profit(loss)beforetax

Expectedtaxrate

Taxattheexpectedrate
Effectsofrecurringtaxreconciliationitems:

Incomenottaxableortaxableatconcessionaryrates
Deductionsnotallowablefortaxpurposes
Itemsrelatedtotaxationoflifeinsurancebusinesses
Deferredtaxadjustments
Effectofresultsofjointventuresandassociates
Irrecoverablewithholdingtaxes
Other

Total

Effectsofnon-recurringtaxreconciliationitems:

Adjustmentstotaxchargeinrelationtoprioryears
Movementsinprovisionsforopentaxmatters
ImpactofUStaxreform
Adjustmentsinrelationtobusinessdisposals

Total

Totalactualtaxcharge(credit)

Analysedinto:

TaxonadjustedIFRSoperatingprofitbasedon

longer-terminvestmentreturns

Taxonnon-operatingprofit

Actualtaxrate:

AdjustedIFRSoperatingprofitbasedonlonger-term

investmentreturns:
Includingnon-recurringtaxreconcilingitems
Excludingnon-recurringtaxreconcilingitems

Totalprofit

*Otheroperationsincluderestructuringcosts.

Asia
operations

US
operations

UK and
Europe

Other
operations*

Total
attributable to
 shareholders

Percentage 
impact on ETR

2017 £m

1,975
53

2,028

21%
426

(64)
26
(92)
11
(52)
–
(10)

(181)

(3)
19
–
(8)

8

253

2,224
(1,462)

762

35%
267

(11)
6
(238)
17
–
–
–

(226)

(15)
25
445
12

467

508

1,378
(14)

1,364

19%
259

(2)
13
(2)
(1)
(3)
–
6

11

(3)
–
–
–

(3)

(878)
20

(858)

19%
(163)

(14)
10
–
(5)
–
54
(1)

44

(3)
–
–
–

(3)

267

(122)

276
(23)

548
(40)

268
(1)

(121)
(1)

14%
13%
12%

25%
24%
67%

19%
20%
20%

14%
13%
14%

4,699
(1,403)

3,296

24%
789

(91)
55
(332)
22
(55)
54
(5)

(352)

(24)
44
445
4

469

906

971
(65)

21%
20%
27%

23.9%

(2.8)%
1.7%
(10.1)%
0.7%
(1.7)%
1.6%
(0.1)%

(10.7)%

(0.7)%
1.3%
13.5%
0.1%

14.2%

27.4%

212 Prudential plc AnnualReport2018

www.prudential.co.uk

B Earnings performance continuedB5 Earnings per share

BasedonadjustedIFRSoperating
profitbasedonlonger-term
investmentreturns
Short-termfluctuationsin
investmentreturnson
shareholder-backedbusiness

Amortisationofacquisition
accountingadjustments

Lossondisposalofbusinessesand

corporatetransactions

Basedonprofitfortheyear

BasedonadjustedIFRSoperating
profitbasedonlonger-term
investmentreturns
Short-termfluctuationsin
investmentreturnson
shareholder-backedbusiness

Amortisationofacquisition
accountingadjustments

Cumulativeexchangegainonthe

soldKorealifebusiness
recycledfromother
comprehensiveincome

Profitattachingtothedisposalof

businesses

ImpactofUStaxreform

Basedonprofitfortheyear

Note

B1.2

D1.1

Note

2018

Before
 tax
£m
 B1.1

Tax     
£m
 B4

Non-
controlling 
interests 
£m

Net of tax
 and non-
controlling
 interests
£m

Basic 
earnings
 per share
 Pence

Diluted
 earnings
 per share
 Pence

4,827

(792)

(3)

4,032

156.6p

156.5p

(558)

(46)

(588)

3,635

Before
 tax
£m
 B1.1

53

9

108

(622)

–

–

–

(3)

(505)

(19.7)p

(19.7)p

(37)

(1.4)p

(1.4)p

(480)

3,010

(18.6)p

116.9p

(18.6)p

116.8p

2017

Tax     
£m
 B4

Non-
controlling 
interests 
£m

Net of tax
 and non-
controlling
 interests
£m

Basic 
earnings
 per share
 Pence

Diluted
 earnings
 per share
 Pence

4,699

(971)

(1)

3,727

145.2p

145.1p

B1.2

(1,563)

(63)

61

162
–

3,296

D1.1

B4

572

20

–

(82)
(445)

(906)

–

–

–

–
–

(1)

(991)

(38.6)p

(38.6)p

(43)

(1.7)p

(1.7)p

61

2.4p

2.4p

80
(445)

2,389

3.1p
(17.3)p

93.1p

3.1p
(17.3)p

93.0p

Earningspersharearecalculatedbasedonearningsattributabletoordinaryshareholders,afterrelatedtaxandnon-controllinginterests.
Theweightedaveragenumberofsharesforcalculatingearningspershare,whichexcludesthoseheldinemployeesharetrustsand

consolidatedunittrustsandOEICs,issetoutasbelow:

Weightedaveragenumber(inmillions)ofsharesforcalculationof:

Basicearningspershare
Sharesunderoptionatendofyear
Numberofsharesthatwouldhavebeenissuedatfairvalueonassumedoptionprice

Dilutedearningspershare

2018

2017

2,575
5
(4)

2,576

2,567
6
(5)

2,568

www.prudential.co.uk

AnnualReport2018 Prudential plc 213

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationB6 Dividends

Dividendsrelatingtoreportingyear:
Firstinterimordinarydividend
Secondinterimordinarydividend

Total

Dividendspaidinreportingyear:

Currentyearfirstinterimordinarydividend
Secondinterimordinarydividendforprioryear

Total

2018

2017

 Pence
 pershare

15.67p 
33.68p 

49.35p 

15.67p 
32.50p 

48.17p 

£m

 Pence
 pershare

406
873

1,279

404
840

1,244

14.50p
32.50p

47.00p

14.50p
30.57p

45.07p

£m


375
841

1,216

373
786

1,159

Dividend per share 
Fortheyearended31December2017thesecondinterimordinarydividendof32.50penceperordinarysharewaspaidtoeligible
shareholderson18May2018.The2018firstinterimordinarydividendof15.67penceperordinarysharewaspaidtoeligible
shareholderson27September2018.

Thesecondinterimordinarydividendfortheyearended31December2018of33.68penceperordinarysharewillbepaidon17May

2019insterlingtoshareholdersontheUKregisterandtheIrishbranchregisteron29March2019(RecordDate),andinHongKong
dollarstoshareholdersontheHongKongbranchregisterat4.30pmHongKongtimeontheRecordDate(HKShareholders).Holdersof
USAmericanDepositaryReceipts(USShareholders)willbepaidtheirdividendsinUSdollarsonorabout24May2019.Thesecond
interimordinarydividendwillbepaidonorabout24May2019inSingaporedollarstoshareholderswithsharesstandingtothecreditof
theirsecuritiesaccountswithTheCentralDepository(Pte)Limited(CDP)at5.00pmSingaporetimeontheRecordDate(SG
Shareholders).ThedividendpayabletotheHKShareholderswillbetranslatedusingtheexchangeratequotedbytheWMCompanyat
thecloseofbusinesson12March2019.TheexchangerateatwhichthedividendpayabletotheSGShareholderswillbetranslated
intoSingaporedollars,willbedeterminedbyCDP.

ShareholdersontheUKregisterandIrishbranchregisterareeligibletoparticipateinaDividendReinvestmentPlan.

214 Prudential plc AnnualReport2018

www.prudential.co.uk

B Earnings performance continued 
C  Balance sheet notes

C1 Analysis of Group statement of financial position by segment

31 Dec 2018 £m

By operating segment

Assets
Goodwill
Deferredacquisitioncostsandotherintangibleassets
Property,plantandequipment
Reinsurers'shareofinsurancecontractliabilities
Deferredtaxassets
Currenttaxrecoverable
Accruedinvestmentincome note (i)
Otherdebtors note (i)
Investmentproperties
Investmentinjointventuresandassociatesaccountedforusing

theequitymethod

Loans
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Derivativeassets
Otherinvestments
Deposits
Assetsheldforsale*
Cashandcashequivalents note (ii)

Total assets

Total equity

Liabilities
Insurancecontractliabilities
Investmentcontractliabilitieswithdiscretionaryparticipation

features

Investmentcontractliabilitieswithoutdiscretionaryparticipation

features

Unallocatedsurplusofwith-profitsfunds
Corestructuralborrowingsofshareholder-financedbusinesses
Operationalborrowingsattributabletoshareholder-financed

businesses

Borrowingsattributabletowith-profitsbusinesses
Obligationsunderfunding,securitieslendingandsaleand

repurchaseagreements

Netassetvalueattributabletounitholdersofconsolidatedunit

trustsandsimilarfunds

Deferredtaxliabilities
Currenttaxliabilities
Accruals,deferredincomeandotherliabilities note (iii)
Provisions
Derivativeliabilities
Liabilitiesheldforsale*

Total liabilities

Total equity and liabilities

Note

C5.1

C5.2

C8.1

C8.2

D6

C3.3

C3.2

Asia
 C2.1

US
 C2.2

498
2,937
129
2,777
119
26
664
2,978
5

–
8,747
246
6,662
2,295
311
498
238
6

991
1,377

–
11,066
32,150 128,657
41,594
45,839
574
296
927
–
92
1,224
–
–
3,005
2,189

UK and
Europe
 C2.3

1,359
195
1,031
2,812
126
244
1,511
4,189
17,914

742
5,567
53,810
85,956
2,513
5,585
10,320
10,578
4,749

Unallo-
cated
to a 
segment
(central
opera-
tions)
note(iv)

Elimin-
ation
of intra-
group
debtors
and 
creditors

Group
total

1,857
11,923
1,409
11,144
2,595
618
2,749
4,088
17,925

–
–
–
(1,109)
–
(81)
–
(5,285)
–

1,733
–
–
18,010
– 214,733
– 175,356
3,494
–
6,512
–
11,796
–
10,578
–
12,125
–

–
44
3
2
55
118
76
1,968
–

–
–
116
1,967
111
–
160
–
2,182

94,199 204,918 209,201

6,802

(6,475) 508,645

6,428

5,624

8,700

(3,485)

–

17,267

C4.1

72,349 182,432

68,957

37

(1,109) 322,666

C4.1

C4.1

C4.1

C6.1

C6.2

C6.2

C8.1

C8.2

C11

C3.4

375

–

67,038

–

492
2,511
–

3,168
–
196

15,560
13,334
–

2
–
7,468

61
19

328
–

106
3,921

–

5,765

1,224

2,617
1,257
133
7,641
251
65
–

–
1,688
115
5,324
23
255
–

9,013
1,061
326
6,442
743
2,208
10,568

503
–

–

21
16
75
1,126
61
978
–

–

–
–
–

–
–

–

–
–
(81)
(5,285)
–
–
–

67,413

19,222
15,845
7,664

998
3,940

6,989

11,651
4,022
568
15,248
1,078
3,506
10,568

87,771 199,294 200,501

10,287

(6,475) 491,378

94,199 204,918 209,201

6,802

(6,475) 508,645

*Assetsheldforsaleof£10,578millionincludes£10,568millioninrespectofthereinsuredUKannuitybusiness.Thecorrespondingpolicyholderandotherliabilitiesof£10,568millionis

reflectedinliabilitiesheldforsale.(seenoteD1.1).

www.prudential.co.uk

AnnualReport2018 Prudential plc 215

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC1 Analysis of Group statement of financial position by segment continued

31 Dec 2017 £m

Note

C5.1

C5.2

C8.1

C8.2

D6

C3.3

C3.2

D1

Asia
 C2.1

US
 C2.2

305
2,540
125
1,960
112
58
595
2,675
5

–
8,219
214
6,424
2,300
298
492
248
5

–
912
1,317
9,630
29,976 130,630
35,378
40,982
1,611
113
848
–
43
1,291
–
–
1,658
1,934

UK and
Europe
 C2.3

1,177
210
447
2,521
157
244
1,558
3,118
16,487

504
5,986
62,670
92,707
2,954
4,774
9,540
38
5,808

84,900 197,998 210,900

C4.1

63,468 177,728

88,180

337

–

62,340

328
3,474
–

2,996
–
184

17,069
13,477
–

By operating segment

Assets
Goodwill
Deferredacquisitioncostsandotherintangibleassets
Property,plantandequipment
Reinsurers'shareofinsurancecontractliabilities
Deferredtaxassets
Currenttaxrecoverable
Accruedinvestmentincome note (i)
Otherdebtors note (i)
Investmentproperties
Investmentinjointventuresandassociatesaccountedforusing

theequitymethod

Loans
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Derivativeassets
Otherinvestments
Deposits
Assetsheldforsale
Cashandcashequivalents note (ii)

Total assets

Total equity

Liabilities
Insurancecontractliabilities
Investmentcontractliabilitieswithdiscretionaryparticipation

features

Investmentcontractliabilitieswithoutdiscretionaryparticipation

features

Unallocatedsurplusofwith-profitsfunds
Corestructuralborrowingsofshareholder-financedbusinesses
Operationalborrowingsattributabletoshareholder-financed

businesses

Borrowingsattributabletowith-profitsbusinesses
Obligationsunderfunding,securitieslendingandsaleand

repurchaseagreements

Netassetvalueattributabletounitholdersofconsolidatedunit

trustsandsimilarfunds

Deferredtaxliabilities
Currenttaxliabilities
Accruals,deferredincomeandotherliabilities note (iii)
Provisions
Derivativeliabilities

Total liabilities

Total equity and liabilities

C4.1

C4.1

C4.1

C6.1

C6.2

C6.2

C8.1

C8.2

C11

C3.4

508
–

148
3,706

4,304

1,358

–

50
10

–

3,631
1,152
122
6,069
254
79

–
1,845
47
5,109
24
5

5,243
1,703
377
6,609
784
1,661

78,974 192,750 202,655

84,900 197,998 210,900

Unallo-
cated
to a 
segment
(central
opera-
tions)
note(iv)

Elimin-
ation
of intra-
group
debtors
and 
creditors

Group
total

1,482
11,011
789
9,673
2,627
613
2,676
2,963
16,497

1,416
17,042
223,391
171,374
4,801
5,622
11,236
38
10,690

–
–
–
(1,235)
–
(80)
–
(5,199)
–

–
–
–
–
–
–
–
–
–

(6,514) 493,941

–
(1,235) 328,172

–

–
–
–

–
–

–

–
–
(80)
(5,199)
–
–

62,677

20,394
16,951
6,280

1,791
3,716

5,662

8,889
4,715
537
14,185
1,123
2,755

(6,514) 477,847

(6,514) 493,941

–
42
3
3
58
93
31
2,121
–

–
109
115
2,307
123
–
362
–
1,290

6,657

31

–

1
–
6,096

1,085
–

15
15
71
1,597
61
1,010

9,982

6,657

5,926

5,248

8,245

(3,325)

–

16,094

216 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedNotes
(i)

Accrued investment income and other debtors 

Interestreceivable
Other

Totalaccruedinvestmentincome

Otherdebtorscomprises:
Amountsduefrom

Policyholders
Intermediaries
Reinsurers

Other

Totalotherdebtors

Total accrued investment income and other debtors

Analysedas:

Expectedtobesettledwithinoneyear
Expectedtobesettledafteroneyear

Total accrued investment income and other debtors

(ii)

Cash and cash equivalents 

Cash
Cashequivalents

Total cash and cash equivalents

Analysedas:

HeldcentrallyandavailableforgeneralusebytheGroup
OtherfundsnotavailableforgeneralusebytheGroup,includingfundsheldforthebenefitofpolicyholders

Total cash and cash equivalents

31 Dec 
2018 £m

31 Dec 
2017 £m

1,744
1,005

2,749

452
3
218
3,415

4,088

6,837

6,151
686

6,837

1,789
887

2,676

408
4
134
2,417

2,963

5,639

4,957
682

5,639

31 Dec 
2018 £m

31 Dec 
2017 £m

5,759
6,366

12,125

349
11,776

12,125

6,623
4,067

10,690

328
10,362

10,690



TheGroup’scashandcashequivalentsareheldinthefollowingcurrencies:poundssterling32percent,USdollars38percent,Euro15percentandothercurrencies15percent
(2017:poundssterling31percent,USdollars28percent,Euro24percentandothercurrencies17percent).

(iii) Accruals, deferred income and other liabilities 

Accrualsanddeferredincome
Othercreditors
Creditorsarisingfromdirectinsuranceandreinsuranceoperations
Interestpayable
FundswithheldunderreinsuranceoftheREALICbusiness
Otheritems

Total accruals, deferred income and other liabilities

(iv) Unallocated to a segment includes central operations, Prudential Capital and Africa operations as per note B1.3.

31 Dec 
2018 £m

31 Dec 
2017 £m

1,700
7,074
2,363
117
2,941
1,053

1,233
7,289
2,296
100
2,664
603

15,248

14,185

www.prudential.co.uk

AnnualReport2018 Prudential plc 217

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
C2 Analysis of segment statement of financial position by business type

C2.1 Asia

31 Dec 2018 £m

Insurance

With-
profits
business*

Unit-
linked
assets and
liabilities

Note

Other
business

Total

Asset 
manage-
ment

Elimin-
ations

Assets
Goodwill
Deferredacquisitioncostsandother

intangibleassets

Property,plantandequipment
Reinsurers'shareofinsurancecontract

liabilities

Deferredtaxassets
Currenttaxrecoverable
Accruedinvestmentincome
Otherdebtors
Investmentproperties
Investmentinjointventuresand

associatesaccountedforusingthe
equitymethod

Loans
Equitysecuritiesandportfolioholdings

inunittrusts
Debtsecurities
Derivativeassets
Deposits
Cashandcashequivalents

Total assets

Total equity

Liabilities
Insurancecontractliabilities
Investmentcontractliabilitieswith

discretionaryparticipationfeatures
Investmentcontractliabilitieswithout
discretionaryparticipationfeatures
Unallocatedsurplusofwith-profitsfunds
Operationalborrowingsattributableto
shareholder-financedbusinesses
Borrowingsattributabletowith-profits

businesses

Netassetvalueattributabletounit

holdersofconsolidatedunittrusts
andsimilarfunds
Deferredtaxliabilities
Currenttaxliabilities
Accruals,deferredincomeandother

liabilities

Provisions
Derivativeliabilities

Total liabilities

251

251

247

–

–
–

–
1
2
51
730
–

2,870
34

2,714
108
23
327
535
5

2,926
124

2,777
109
25
632
2,941
5

–

56
90

63
–
–
254
1,676
–

–
792

C3.3

C3.2

–
–

827
585

827
1,377

17,165
27,204
201
250
870

12,804
3,981
4
455
326

2,146
14,583
91
458
874

32,115
45,768
296
1,163
2,070

48,621

18,354

26,431

93,406

–

–

5,868

5,868

40,389

15,876

16,084

72,349

C4.1(b)

375

C4.1(b)

–
2,511

–

19

1,242
812
27

3,138
57
51

–

492
–

50

–

–

–
–

11

–

1,024
21
–

351
422
93

889
–
2

3,475
115
12

375

492
2,511

61

19

2,617
1,255
120

7,502
172
65

48,621

18,354

20,563

87,538

11
5

–
10
1
32
77
–

164
–

35
71
–
61
119

833

560

–

–

–
–

–

–

–
2
13

179
79
–

273

833

31 Dec 
2017 £m

Total

Total

498

305

–

–
–

–
–
–
–
(40)
–

2,937
129

2,777
119
26
664
2,978
5

–
–

–
–
–
–
–

991
1,377

32,150
45,839
296
1,224
2,189

2,540
125

1,960
112
58
595
2,675
5

912
1,317

29,976
40,982
113
1,291
1,934

(40) 94,199

84,900

–

–

–

–
–

–

–

–
–
–

(40)
–
–

6,428

5,926

72,349

63,468

375

337

492
2,511

328
3,474

61

19

2,617
1,257
133

7,641
251
65

50

10

3,631
1,152
122

6,069
254
79

(40) 87,771

78,974

(40) 94,199

84,900

Total equity and liabilities

48,621

18,354

26,431

93,406

*Thestatementoffinancialpositionforwith-profitsbusinesscomprisesthewith-profitsassetsandliabilitiesoftheHongKong,MalaysiaandSingaporeoperations.Assetsandliabilitiesof

otherparticipatingbusinessareincludedinthecolumnfor‘Otherbusiness’.

218 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedC2.2 US

31 Dec 2018 £m

31 Dec 
2017 £m

Variable 
annuity
 separate
 account 
 assets and 
 liabilities 

Note

Insurance

Fixed 
annuity,
GICs and 
other
business

Asset 
manage-
ment

Elimin-
ations

Total

Total

Total

Assets
Goodwill
Deferredacquisitioncostsandotherintangible

assets

Property,plantandequipment
Reinsurers'shareofinsurancecontractliabilities
Deferredtaxassets
Currenttaxrecoverable
Accruedinvestmentincome
Otherdebtors
Investmentproperties
Loans
Equitysecuritiesandportfolioholdingsinunit

trusts

Debtsecurities
Derivativeassets
Otherinvestments
Deposits
Cashandcashequivalents

Total assets

Total equity

C3.3

C3.2

Liabilities
Insurancecontractliabilities
Investmentcontractliabilitieswithoutdiscretionary

participationfeatures

C4.1(c)

Corestructuralborrowingsofshareholder-financed

businesses

Operationalborrowingsattributableto
shareholder-financedbusinesses

Obligationsunderfunding,securitieslendingand

saleandrepurchaseagreements

Netassetvalueattributabletounitholdersof
consolidatedunittrustsandsimilarfunds

Deferredtaxliabilities
Currenttaxliabilities
Accruals,deferredincomeandotherliabilities
Provisions
Derivativeliabilities

Total liabilities

Total equity and liabilities

–

–
–
–
–
–
–
–
–
–

–

–

8,747
243
6,662
2,271
309
493
230
6
11,066

8,747
243
6,662
2,271
309
493
230
6
11,066

128,220
–
–
–
–
–

433 128,653
41,594
574
926
–
2,976

41,594
574
926
–
2,976

128,220

76,530 204,750

–

5,584

5,584

128,220

54,212 182,432

–

–

–

–

–
–
–
–
–
–

3,168

3,168

196

328

196

328

5,765

5,765

–
1,688
114
5,197
23
255

–
1,688
114
5,197
23
255

128,220

70,946 199,166

128,220

76,530 204,750

–

–
3
–
24
2
5
76
–
–

4
–
–
1
92
29

–

–

–

–
–
–
–
–
–
(68)
–
–

8,747
246
6,662
2,295
311
498
238
6
11,066

8,219
214
6,424
2,300
298
492
248
5
9,630

– 128,657
41,594
–
574
–
927
–
92
–
3,005
–

130,630
35,378
1,611
848
43
1,658

236

40

(68) 204,918

197,998

–

5,624

5,248

–

–

–

–

–

–
–
1
195
–
–

196

236

– 182,432

177,728

–

–

–

–

3,168

2,996

196

328

184

508

5,765

4,304

–
–
–
(68)
–
–

–
1,688
115
5,324
23
255

–
1,845
47
5,109
24
5

(68) 199,294

192,750

(68) 204,918

197,998

www.prudential.co.uk

AnnualReport2018 Prudential plc 219

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC2 Analysis of segment statement of financial position by business type continued

C2.3 UK and Europe

31 Dec 2018 £m

31 Dec 
2017 £m

Insurance

Other funds and 
subsidiaries

With-
profits
business*

Unit-
linked
assets and
liabilities

Note

Annuity
 and
other
 long-term
business

Asset 
manage-
ment

Elimin-
ations

Total

206

83
895

1,131
61
58
1,010
2,102
15,635

705
3,853

41,090
53,798
1,957
5,573
8,530
10
3,520

140,217
–

–

–
–

115
–
6
116
575
618

–
–

12,477
10,512
1
10
1,101
–
190

25,721
–

C3.3

C3.2

–

94
39

1,566
45
174
378
641
1,661

–
1,714

20
21,646
555
1
689
10,568
688

206

1,153

177
934

2,812
106
238
1,504
3,318
17,914

705
5,567

53,587
85,956
2,513
5,584
10,320
10,578
4,398

18
97

–
20
6
7
1,011
–

37
–

223
–
–
1
–
–
351

–

–
–

–
–
–
–
(140)
–

–
–

–
–
–
–
–
–
–

Total

Total

1,359

1,177

195
1,031

2,812
126
244
1,511
4,189
17,914

742
5,567

53,810
85,956
2,513
5,585
10,320
10,578
4,749

210
447

2,521
157
244
1,558
3,118
16,487

504
5,986

62,670
92,707
2,954
4,774
9,540
38
5,808

40,479 206,417
6,540

6,540

2,924
2,160

(140) 209,201
8,700

–

210,900
8,245

C4.1(d)

43,775

5,219

19,963

68,957

C4.1(d)

67,018

–

20

67,038

C4.1(d)

2
13,334

15,498
–

60
–

15,560
13,334

4

–

–

102

106

–

3,921

225

1,224

–

–

–
–

–

–

–

–

–

–
–

–

–

–

68,957

88,180

67,038

62,340

15,560
13,334

17,069
13,477

106

148

3,921

3,706

1,224

1,358

4,643
–
–
354
–
3
–

21
147
269
1,141
484
939
10,568

9,013
1,039
298
6,096
516
2,207
10,568

–
22
28
486
227
1
–

–
–
–
(140)
–
–
–

9,013
1,061
326
6,442
743
2,208
10,568

5,243
1,703
377
6,609
784
1,661
–

–

3,921

999

4,349
892
29
4,601
32
1,265
–

Assets
Goodwill
Deferredacquisitioncostsandother

intangibleassets

Property,plantandequipment
Reinsurers'shareofinsurancecontract

liabilities

Deferredtaxassets
Currenttaxrecoverable
Accruedinvestmentincome
Otherdebtors
Investmentproperties
Investmentinjointventuresandassociates
accountedforusingtheequitymethod

Loans
Equitysecuritiesandportfolioholdings

inunittrusts
Debtsecurities
Derivativeassets
Otherinvestments
Deposits
Assetsheldforsale
Cashandcashequivalents

Total assets
Total equity
Liabilities 
Insurancecontractliabilities
Investmentcontractliabilitieswith

discretionaryparticipationfeatures
Investmentcontractliabilitieswithout
discretionaryparticipationfeatures
Unallocatedsurplusofwith-profitsfunds
Operationalborrowingsattributableto
shareholder-financedbusinesses
Borrowingsattributabletowith-profits

businesses

Obligationsunderfunding,securitieslending
andsaleandrepurchaseagreements
Netassetvalueattributabletounitholdersof
consolidatedunittrustsandsimilarfunds

Deferredtaxliabilities
Currenttaxliabilities
Accrualsdeferredincomeandotherliabilities
Provisions
Derivativeliabilities
Liabilitiesheldforsale

Total liabilities
Total equity and liabilities

140,217
140,217

25,721
25,721

33,939 199,877
40,479 206,417

764
2,924

(140) 200,501
(140) 209,201

202,655
210,900

*IncludestheScottishAmicableInsuranceFundwhich,at31December2018,hadtotalassetsandliabilitiesof£4,844million(2017:£5,768million).ThePACwith-profitssub-fund

(WPSF)mainlycontainswith-profitsbusinessbutitalsocontainssomenon-profitbusiness(unit-linked,termassurancesandannuities).TheUKwith-profitsfundincludes£9.5billion
(2017:£10.6billion)ofnon-profitsannuitiesliabilities.

220 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedC3 Assets and liabilities 

C3.1 Group assets and liabilities – measurement
(a) Determination of fair value
ThefairvaluesofthefinancialinstrumentsforwhichfairvaluationisrequiredunderIFRSaredeterminedbytheuseofcurrentmarketbid
pricesforexchange-quotedinvestmentsorbyusingquotationsfromindependentthirdpartiessuchasbrokersandpricingservicesorby
usingappropriatevaluationtechniques.

TheestimatedfairvalueofderivativefinancialinstrumentsreflectstheestimatedamounttheGroupwouldreceiveorpayinan

arm’s-lengthtransaction.Thisamountisdeterminedusingquotedpricesifexchangelisted,quotationsfromindependentthirdpartiesor
valuedinternallyusingstandardmarketpractices.

Otherthantheloanswhichhavebeendesignatedatfairvaluethroughprofitorloss,theloansandreceivableshavebeenshownnetof
provisionsforimpairment.Thefairvalueofloanshavebeenestimatedfromdiscountedcashflowsexpectedtobereceived.Thediscount
rateisupdatedforthemarketrateofinterestwhereapplicable.

Thefairvalueofinvestmentpropertiesisbasedonmarketvaluesasassessedbyprofessionallyqualifiedexternalvaluersorbythe

Group’squalifiedsurveyors.

Thefairvalueofthesubordinatedandseniordebtissuedbytheparentcompanyisdeterminedusingquotedpricesfromindependent

thirdparties.

Thefairvalueoffinancialliabilities(otherthanderivativefinancialinstruments)isdeterminedusingdiscountedcashflowsofthe

amountsexpectedtobepaid.

(b) Fair value measurement hierarchy of Group assets and liabilities 
Assets and liabilities carried at fair value on the statement of financial position
ThetableoverleafshowstheassetsandliabilitiescarriedatfairvalueanalysedbyleveloftheIFRS13,‘FairValueMeasurement’defined
fairvaluehierarchy.Thishierarchyisbasedontheinputstothefairvaluemeasurementandreflectsthelowestlevelinputthatis
significanttothatmeasurement.

www.prudential.co.uk

AnnualReport2018 Prudential plc 221

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC3 Assets and liabilities continued

C3.1 Group assets and liabilities – measurement continued
Financial instruments at fair value

Analysis of financial investments, net of derivative liabilities  

by business type

With-profits 
Loans
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Otherinvestments(includingderivativeassets)
Derivativeliabilities

Totalfinancialinvestments,netofderivativeliabilities
Percentageoftotal

Unit-linked and variable annuity separate account
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Otherinvestments(includingderivativeassets)
Derivativeliabilities

Totalfinancialinvestments,netofderivativeliabilities
Percentageoftotal

Non-linked shareholder-backed
Loans
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Otherinvestments(includingderivativeassets)
Derivativeliabilities

Totalfinancialinvestments,netofderivativeliabilities
Percentageoftotal

Group total analysis, including other financial liabilities  

held at fair value

Loans
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Otherinvestments(includingderivativeassets)
Derivativeliabilities

Totalfinancialinvestments,netofderivativeliabilities
Investmentcontractliabilitieswithoutdiscretionaryparticipationfeatures

heldatfairvalue

Borrowingsattributabletowith-profitsbusinesses
Netassetvalueattributabletounitholdersofconsolidatedunittrusts

andsimilarfunds

Otherfinancialliabilitiesheldatfairvalue

Totalfinancialinstrumentsatfairvalue
Percentageoftotal

31 Dec 2018 £m

Level 1

Level 2

Level 3

Quoted prices
(unadjusted)
 in active
 markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

–
52,320
31,210
143
(85)

83,588
57%

152,987
4,766
6
(2)

157,757
94%

–
2,957
17,687
61
(2)

20,703
24%

–
5,447
48,981
3,263
(1,231)

56,460
38%

505
9,727
3
(3)

10,232
6%

–
2
61,803
1,258
(1,760)

61,303
71%

1,703
488
811
4,325
–

7,327
5%

9
–
6
–

15
0%

3,050
18
371
941
(423)

3,957
5%

Total

1,703
58,255
81,002
7,731
(1,316)

147,375
100%

153,501
14,493
15
(5)

168,004
100%

3,050
2,977
79,861
2,260
(2,185)

85,963
100%

–
208,264
53,663
210
(89)

–
5,954
120,511
4,524
(2,994)

4,753
515
1,182
5,272
(423)

4,753
214,733
175,356
10,006
(3,506)

262,048

127,995

11,299

401,342

–
–

(16,054)
–

(6,852)
–

(3,811)
(2)

255,196
70%

108,128
29%

–
(1,606)

(988)
(3,404)

5,301
1%

(16,054)
(1,606)

(11,651)
(3,406)

368,625
100%

222 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedAnalysis of financial investments, net of derivative liabilities  

by business type

With-profits 
Loans
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Otherinvestments(includingderivativeassets)
Derivativeliabilities

Totalfinancialinvestments,netofderivativeliabilities
Percentageoftotal

Unit-linked and variable annuity separate account
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Otherinvestments(includingderivativeassets)
Derivativeliabilities

Totalfinancialinvestments,netofderivativeliabilities
Percentageoftotal

Non-linked shareholder-backed
Loans
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Otherinvestments(includingderivativeassets)
Derivativeliabilities

Totalfinancialinvestments,netofderivativeliabilities
Percentageoftotal

Group total analysis, including other financial liabilities  

held at fair value

Loans
Equitysecuritiesandportfolioholdingsinunittrusts
Debtsecurities
Otherinvestments(includingderivativeassets)
Derivativeliabilities

Totalfinancialinvestments,netofderivativeliabilities
Investmentcontractliabilitieswithoutdiscretionaryparticipationfeatures

heldatfairvalue

Borrowingsattributabletowith-profitsbusinesses
Netassetvalueattributabletounitholdersofconsolidatedunittrusts

andsimilarfunds

Otherfinancialliabilitiesheldatfairvalue

Totalfinancialinstrumentsatfairvalue
Percentageoftotal

31 Dec 2017 £m

Level 1

Level 2

Level 3

Quoted prices
(unadjusted)
 in active
 markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

–
57,347
29,143
68
(68)

86,490
60%

158,631
4,993
12
–

163,636
97%

–
2,105
21,443
7
–

23,555
25%

–
4,470
45,602
3,638
(615)

53,095
36%

457
5,226
4
(1)

5,686
3%

–
10
64,313
2,270
(1,559)

65,034
71%

2,023
351
348
3,540
–

6,262
4%

10
–
8
–

18
0%

2,814
10
306
876
(512)

3,494
4%

Total

2,023
62,168
75,093
7,246
(683)

145,847
100%

159,098
10,219
24
(1)

169,340
100%

2,814
2,125
86,062
3,153
(2,071)

92,083
100%

–
218,083
55,579
87
(68)

–
4,937
115,141
5,912
(2,175)

4,837
371
654
4,424
(512)

4,837
223,391
171,374
10,423
(2,755)

273,681

123,815

9,774

407,270

–
–

(4,836)
–

268,845
72%

(17,397)
–

(3,640)
–

102,778
27%

–
(1,887)

(413)
(3,031)

4,443
1%

(17,397)
(1,887)

(8,889)
(3,031)

376,066
100%

Allassetsandliabilitiesheldatfairvalueareclassifiedasfairvaluethroughprofitorloss,exceptfor£40,849million(31December2017:
£35,293million)ofdebtsecuritiesclassifiedasavailable-for-sale.

www.prudential.co.uk

AnnualReport2018 Prudential plc 223

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC3 Assets and liabilities continued

C3.1 Group assets and liabilities – measurement continued
Investment properties at fair value

2018

2017

31 Dec £m

Level 1

Level 2

Level 3

Quoted prices
(unadjusted)
 in active
 markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

–

–

–

–

17,925

16,497

Total

17,925

16,497

Assets and liabilities at amortised cost and their fair value 
Thetablebelowshowstheassetsandliabilitiescarriedatamortisedcostonthestatementoffinancialpositionandtheirfairvalue.The
assetsandliabilitiesthatarecarriedatamortisedcostbutwherethecarryingvalueapproximatesthefairvalue,areexcludedfromthe
analysisbelow.

31 Dec 2018 £m

Level 1

Level 2

Level 3

Quoted prices
(unadjusted)
 in active
 markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

Total
fair
value

Total
carrying
value

Assets
Loans note (i)

Liabilities
Investmentcontractliabilitieswithoutdiscretionary

participationfeatures

Corestructuralborrowingsofshareholder-financed

businesses note (ii)

Operationalborrowingsattributabletoshareholder-financed

businesses

Borrowingsattributabletothewith-profitsfunds
Obligationsunderfunding,securitieslendingandsaleand

repurchaseagreements

–

–

–

–
–

–

2,898

10,768

13,666

13,257

–

(3,157)

(3,157)

(3,168)

(7,847)

(994)
(2,035)

–

(7,847)

(7,664)

(4)
(68)

(998)
(2,103)

(998)
(2,334)

(1,258)

(5,750)

(7,008)

(6,989)

224 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continued31 Dec 2017 £m

Level 1

Level 2

Level 3

Quoted prices
(unadjusted)
 in active
 markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

Total
fair
value

Total
carrying
value

Assets
Loans note (i)

Liabilities
Investmentcontractliabilitieswithoutdiscretionary

participationfeatures

Corestructuralborrowingsofshareholder-financed

businesses note (ii)

Operationalborrowingsattributabletoshareholder-financed

businesses

Borrowingsattributabletothewith-profitsfunds
Obligationsunderfunding,securitieslendingandsaleand

repurchaseagreements

–

–

–

–
–

–

2,756

10,183

12,939

12,205

–

(3,032)

(3,032)

(2,997)

(7,023)

(1,788)
(1,761)

–

(7,023)

(6,280)

(3)
(71)

(1,791)
(1,832)

(1,791)
(1,829)

(1,410)

(4,318)

(5,728)

(5,662)

Notes
(i)
(ii)

Thecarryingvalueofloansandreceivablesarereportednetofallowanceforloanlossesof£46million(31December2017:£28million).
Asat31December2018,£376million(31December2017:£312million)ofconvertiblebondswereincludedindebtsecuritiesand£981million(31December2017:£1,311million)
wereincludedinborrowings.

Thefairvalueoftheassetsandliabilitiesinthetableabove,withtheexceptionofthesubordinatedandseniordebtissuedbytheparent
company,hasbeenestimatedfromthediscountedcashflowsexpectedtobereceivedorpaid.Whereappropriate,theobservable
marketinterestratehasbeenusedandtheassetsandliabilitiesareclassifiedwithinlevel2.Otherwise,theyareincludedaslevel3assets
orliabilities.

Thefairvalueincludedforthesubordinatedandseniordebtissuedbytheparentcompanyisdeterminedusingquotedpricesfrom

independentthirdparties.

(c) Valuation approach for level 2 fair valued assets and liabilities
AsignificantproportionoftheGroup’slevel2assetsarecorporatebonds,structuredsecuritiesandothernon-nationalgovernmentdebt
securities.Theseassets,inlinewithmarketpractice,aregenerallyvaluedusingadesignatedindependentpricingserviceorquotefrom
third-partybrokers.Thesevaluationsaresubjecttoanumberofmonitoringcontrols,suchascomparisontomultiplepricingsources
whereavailable,monthlypricevariances,stalepricereviewsandvarianceanalysisonpricesachievedonsubsequenttrades.

Whenpricesarenotavailablefrompricingservices,quotesaresourceddirectlyfrombrokers.Prudentialseekstoobtainanumberof

quotesfromdifferentbrokerssoastoobtainthemostcomprehensiveinformationavailableontheirexecutability.Wherequotesare
sourceddirectlyfrombrokers,thepriceusedinthevaluationisnormallyselectedfromoneofthequotesbasedonanumberoffactors,
includingthetimelinessandregularityofthequotesandtheaccuracyofthequotesconsideringthespreadsprovided.Theselected
quoteistheonewhichbestrepresentsanexecutablequoteforthesecurityatthemeasurementdate.

Generally,noadjustmentismadetothepricesobtainedfromindependentthirdparties.Adjustmentismadeinonlylimited

circumstances,whereitisdeterminedthatthethird-partyvaluationsobtaineddonotreflectfairvalue(egeitherbecausethevalueis
staleand/orthevaluesareextremelydiverseinrange).Theseareusuallysecuritieswhicharedistressedorthatcouldbesubjecttoadebt
restructureorwherereliablemarketpricesarenolongeravailableduetoaninactivemarketormarketdislocation.Intheseinstances,
pricesarederivedusinginternalvaluationtechniquesincludingthoseasdescribedbelowinthisnotewiththeobjectiveofarrivingata
fairvaluemeasurementthatreflectsthepriceatwhichanorderlytransactionwouldtakeplacebetweenmarketparticipantsonthe
measurementdate.Thetechniquesusedrequireanumberofassumptionsrelatingtovariablessuchascreditriskandinterestrates.
Examplesofsuchvariablesincludeanaveragecreditspreadbasedonthecorporatebonduniverseandtherelevantdurationoftheasset
beingvalued.Prudentialdeterminestheinputassumptionsbasedonthebestavailableinformationatthemeasurementdates.Securities
valuedinsuchmannerareclassifiedaslevel3wherethesesignificantinputsarenotbasedonobservablemarketdata.

Ofthetotallevel2debtsecuritiesof£120,511millionat31December2018(31December2017:£115,141million),£15,425millionare
valuedinternally(31December2017:£13,910million).Themajorityofsuchsecuritiesarevaluedusingmatrixpricing,whichisbasedon
assessingthecreditqualityoftheunderlyingborrowertoderiveasuitablediscountraterelativetogovernmentsecuritiesofacomparable
duration.Undermatrixpricing,thedebtsecuritiesarepricedtakingthecreditspreadsoncomparablequotedpublicdebtsecuritiesand
applyingthesetotheequivalentdebtinstrumentsfactoringinaspecifiedliquiditypremium.Themajorityoftheparametersusedinthis
valuationtechniquearereadilyobservableinthemarketand,therefore,arenotsubjecttointerpretation.

www.prudential.co.uk

AnnualReport2018 Prudential plc 225

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC3 Assets and liabilities continued

C3.1 Group assets and liabilities – measurement continued
(d) Fair value measurements for level 3 fair valued assets and liabilities 
Reconciliation of movements in level 3 assets and liabilities measured at fair value 
Thefollowingtablereconcilesthevalueoflevel3fairvaluedassetsandliabilitiesat1January2018tothatpresentedat31December2018.

Financial instruments at fair value

 £m

Total gains 
(losses)
recorded
as other
compre-
hensive
income

Total
net gains
(losses) in
income
statement*

Purchases

Sales

Settled

Issued

Transfers
 into
 level 3

Transfers 
out of
level 3

At
 1 Jan

4,837

371
654

4,424
(512)

(78)

162

62

(178)

(331)

279

38
(7)

405
27

8
–

54
(1)

125
666

1,202
–

(35)
(131)

(813)
–

–
–

–
–

–
–

–
–

9,774

385

223

2,055 (1,157)

(331)

279

(1,887)

(23)

–

(413)
(3,031)

67
5

31
(170)

–

–
–

–

–
–

304

–

57
273

(697)
(481)

4,443

434

84

2,055 (1,157)

303

(899)

At
 31 Dec

4,753

515
1,182

–

–
–

–
63

5,272
(423)

63

11,299

–

(1,606)

(33)
–

(988)
(3,404)

30

5,301

–

8
–

–
–

8

–

–
–

8

2,699

722
942

4,480
(516)

17

11
51

73
4

(235)

2,129

–

(311)

236

302

–

4,837

(5)
(11)

(133)
–

186
216

727
–

(468)
(522)

(725)
–

(6)
–

–
–

–
–

–
–

1
–

2
–

(70)
(22)

371
654

–
–

4,424
(512)

8,327

156

(384)

3,258

(1,715)

(317)

236

305

(92)

9,774

–

(13)

–

–

(883)
(2,851)

(559)
14

–
250

(13)
–

–

–
–

115

(1,989)

–

1,276
252

(234)
(311)

–
(385)

–

–
–

(1,887)

(413)
(3,031)

4,593

(402)

(134)

3,245

(1,715)

1,326

(2,298)

(80)

(92)

4,443

2018
Loans
Equitysecuritiesandportfolio

holdingsinunittrusts

Debtsecurities
Otherinvestments(including

derivativeassets)
Derivativeliabilities

Totalfinancialinvestments,
netofderivativeliabilities

Borrowingsattributableto
with-profitsbusinesses
Netassetvalueattributableto
unitholdersofconsolidated
unittrustsandsimilarfunds

Otherfinancialliabilities

Totalfinancialinstruments

atfairvalue

2017
Loans
Equitysecuritiesandportfolio

holdingsinunittrusts

Debtsecurities
Otherinvestments(including

derivativeassets)
Derivativeliabilities

Totalfinancialinvestments,
netofderivativeliabilities

Borrowingsattributableto
with-profitsbusinesses
Netassetvalueattributableto
unitholdersofconsolidated
unittrustsandsimilarfunds

Otherfinancialliabilities

Totalfinancialinstruments

atfairvalue

*Ofthetotalnetgainsand(losses)intheincomestatementof£434million(2017:£(402)million),£398million(2017:£(139)million)relatestonetunrealisedgainsandlossesoffinancial

instrumentsstillheldattheendoftheyear,whichcanbeanalysedasfollows:

Loans
Equitysecurities
Debtsecurities
Otherinvestments
Derivativeliabilities
Borrowingsattributabletowith-profitsbusinesses
Netassetvalueattributabletounitholdersofconsolidatedunittrustsandsimilarfunds
Otherfinancialliabilities

Total

2018 £m

2017 £m

(71)
38
(16)
370
27
(23)
67
6

398

20
(12)
(5)
(22)
4
(13)
(123)
12

(139)

226 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continued 
Other assets at fair value – investment properties

At
 1 Jan

16,497

14,646

Total
gains in
income
statement*

Total (losses) 
in other
comprehensive
income

97

415

–

(21)

£m

Purchases

1,509

2,048

Transfers
 into
 level 3

Transfers 
out of
level 3

–

–

–

–

Sales

(178)

(591)

At
 31 Dec

17,925

16,497

2018

2017

*Ofthetotalnetgainsintheincomestatementof£97million(2017:£415million),£149million(2017:£394million)relatestonetunrealisedgainsofinvestmentpropertiesstillheldatthe

endoftheyear.

Valuation approach for level 3 fair valued assets and liabilities
Financial instruments at fair value
Investmentsvaluedusingvaluationtechniquesincludefinancialinvestmentswhichbytheirnaturedonothaveanexternallyquoted
pricebasedonregulartrades,andfinancialinvestmentsforwhichmarketsarenolongeractiveasaresultofmarketconditions,egmarket
illiquidity.Thevaluationtechniquesusedincludecomparisontorecentarm’s-lengthtransactions,referencetootherinstrumentsthatare
substantiallythesame,discountedcashflowanalysis,optionadjustedspreadmodelsand,ifapplicable,enterprisevaluation.These
techniquesmayincludeanumberofassumptionsrelatingtovariablessuchascreditriskandinterestrates.Changesinassumptions
relatingtothesevariablescouldpositivelyornegativelyimpactthereportedfairvalueoftheseinstruments.Whendeterminingthe
inputsintothevaluationtechniquesusedpriorityisgiventopubliclyavailablepricesfromindependentsourceswhenavailable,but
overallthesourceofpricingischosenwiththeobjectiveofarrivingatafairvaluemeasurementthatreflectsthepriceatwhichanorderly
transactionwouldtakeplacebetweenmarketparticipantsonthemeasurementdate.

Thefairvalueestimatesaremadeataspecificpointintime,baseduponavailablemarketinformationandjudgementsaboutthe

financialinstruments,includingestimatesofthetimingandamountofexpectedfuturecashflowsandthecreditstandingof
counterparties.Suchestimatesdonotreflectanypremiumordiscountthatcouldresultfromofferingforsaleatonetimeasignificant
volumeofaparticularfinancialinstrument,nordotheyconsiderthetaximpactoftherealisationofunrealisedgainsorlossesfromselling
thefinancialinstrumentbeingfairvalued.

InaccordancewiththeGroup’sriskmanagementframework,theestimatedfairvalueofderivativefinancialinstrumentsvalued

internallyusingstandardmarketpracticesaresubjecttoassessmentagainstexternalcounterparties’valuations.

At31December2018,theGroupheld£5,301million(31December2017:£4,443million)ofnetfinancialinstrumentsatfairvalue
withinlevel3.Thisrepresents1percent(31December2017:1percent)ofthetotalfairvaluedfinancialassetsnetoffairvaluedfinancial
liabilities.Theprincipalfinancialassets,netofcorrespondingliabilities,classifiedasfairvaluewithinlevel3asof31December2018are
describedbelow:

(i) £1,702millionofloans(31December2017:£1,983million)andacorresponding£1,606million(31December2017:£1,887million)

ofborrowingsareheldbyasubsidiaryoftheGroup’sUKwith-profitsfund,attachingtoaportfolioofbuy-to-letmortgagesandother
loansfinancedlargelybyexternalthird-party(non-recourse)borrowings.SeenoteC3.3(c)forfurtherdetails.TheGroup’sexposure
islimitedtotheinvestmentheldbytheUKwith-profitsfund,ratherthantotheindividualloansandborrowingsthemselves.Thefair
valuemovementsoftheseloansandborrowingshavenoeffectonshareholders’profitandequity.Themostsignificantnon-observable
inputstothemortgagefairvaluearetheleveloffuturedefaultsandprepaymentsbythemortgageholders.

(ii)Loansof£2,783millionat31December2018(31December2017:£2,512million),measuredastheloanoutstandingbalance,plus

accruedinvestmentincome,attachedtoacquiredREALICbusinessandheldtobacktheliabilitiesforfundswithheldunder
reinsurancearrangements.Thefundswithheldliabilityof£2,941millionat31December2018(31December2017:£2,664million)is
alsoclassifiedwithinlevel3,accountedforonafairvaluebasisbeingequivalenttothecarryingvalueoftheunderlyingassets.

(iii)Excludingtheabove,thelevel3fairvaluedfinancialassetsnetoffinancialliabilitiesare£5,363million(31December2017:

£4,499million).Ofthisamount,anetliabilityof£(298)million(31December2017:netliabilityof£(117)million)isinternallyvalued,
representinglessthan0.1percentofthetotalfairvaluedfinancialassetsnetoffinancialliabilities(31December2017:lessthan
0.1percent).Internalvaluationsareinherentlymoresubjectivethanexternalvaluations.Includedwithintheseinternallyvalued
netasset/liabilityare:





(a)Debtsecuritiesof£582million(31December2017:£500million),whichareeithervaluedonadiscountedcashflowmethodwith

aninternallydevelopeddiscountrateoronexternalpricesadjustedtoreflectthespecificknownconditionsrelatingtothese
securities(egdistressedsecuritiesorsecuritieswhichwerebeingrestructured).

(b)Privateequityandventureinvestmentsinbothdebtandequitysecuritiesof£512million(31December2017:£217million)
whicharevaluedinternallyusingdiscountedcashflowsbasedonmanagementinformationavailablefortheseinvestments.
Thesignificantunobservableinputsincludethedeterminationofexpectedfuturecashflowsontheinvestmentsbeingvalued,
determinationoftheprobabilityofcounterpartydefaultandprepaymentsandtheselectionofappropriatediscountrates.
ThevaluationisperformedinaccordancewithInternationalPrivateEquityandVentureCapitalAssociationValuationguidelines.
Theseinvestmentsareprincipallyheldbyconsolidatedinvestmentfundsthataremanagedonbehalfofthirdparties.

www.prudential.co.uk

AnnualReport2018 Prudential plc 227

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC3 Assets and liabilities continued

C3.1 Group assets and liabilities – measurement continued
(d) Fair value measurements for level 3 fair valued assets and liabilitiescontinued


(c)Equityreleasemortgageloaninvestmentsof£268millionandacorrespondingloanliabilitybackedbytheseinvestmentsof

£(354)million(31December2017:£302millionloaninvestmentsandacorrespondingliabilityof£(385)million)whicharevalued
internallyusingthediscountedcashflowmodels.Theinputsthataresignificanttothevaluationoftheseinvestmentsareprimarily
theeconomicassumptions,beingthediscountrate(risk-freerateplusaliquiditypremium)andpropertyvalues.

(d)Liabilitiesof£(898)million(31December2017:£(403)million)forthenetassetvalueattributabletoexternalunitholdersinrespect

oftheconsolidatedinvestmentfunds,whicharenon-recoursetotheGroup.Theseliabilitiesarevaluedbyreferencetothe
underlyingassets.

(e)Derivativeliabilitiesof£(423)million(31December2017:£(512)million)whicharevaluedinternallyusingthediscounted
cashflowmethodinlinewithstandardmarketpracticesbutaresubjecttoindependentassessmentagainstexternal
counterparties’valuations.





(f) Othersundryindividualfinancialinvestmentsof£15million(31December2017:£164million).



Oftheinternallyvaluednetliabilityreferredtoaboveof£(298)million(31December2017:netliabilityof£(117)million):

— Anetliabilityof£(53)million(31December2017:netasset£67million)isheldbytheGroup’sparticipatingfundsandtherefore

shareholders’profitandequityarenotimpactedbymovementsinthevaluationofthesefinancialinstruments;and

— Anetliabilityof£(245)million(31December2017:£(184)million)isheldtosupportnon-linkedshareholder-backedbusiness.

Ifthevalueofallthelevel3instrumentsheldtosupportnon-linkedshareholder-backedbusinessvaluedinternallydecreasedby
10percent,thechangeinvaluationwouldbe£24million(31December2017:£18million),whichwouldreduceshareholders’equity
bythisamountbeforetax.Allthisamountpassesthroughtheincomestatementsubstantiallyaspartofshort-termfluctuationsin
investmentreturnsoutsideofadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns.

Other assets at fair value – investment properties
TheinvestmentpropertiesoftheGroupareprincipallyheldbytheUKandEuropeinsuranceoperationsthatareexternallyvaluedby
professionallyqualifiedexternalvaluersusingtheRoyalInstitutionofCharteredSurveyors(RICS)valuationstandards.An‘income
capitalisation’techniqueispredominantlyappliedfortheseproperties.Thistechniquecalculatesthevaluethroughtheyieldandrental
valuedependingonfactorssuchastheleaselength,buildingquality,covenantandlocation.Thevariablesusedarecomparedtorecent
transactionswithsimilarfeaturestothoseoftheGroup’sinvestmentproperties.Asthecomparisonsarenotwithpropertiesthatare
virtuallyidenticaltotheGroup’sinvestmentproperties,adjustmentsaremadebythevaluerswhereappropriatetothevariablesused.
Changesinassumptionsrelatingtothesevariablescouldpositivelyornegativelyimpactthereportedfairvalueoftheproperties.

(e) Transfers into and transfers out of levels 
TheGroup’spolicyistorecognisetransfersintoandtransfersoutoflevelsasoftheendofeachhalfyearreportingperiodexceptfor
materialtransferswhicharerecognisedasofthedateoftheeventorchangeincircumstancesthatcausedthetransfer.Transfersare
deemedtohaveoccurredwhenthereisamaterialchangeintheobservedvaluationinputsorachangeintheleveloftradingactivities
ofthesecurities.

Duringtheyear,thetransfersbetweenlevelswithintheGroup’sportfoliowereprimarilytransfersfromlevel1tolevel2of

£908millionandtransfersfromlevel2tolevel1of£976million.Thesetransferswhichrelatetoequitysecuritiesanddebtsecuritiesarose
toreflectthechangeintheobservedvaluationinputsandincertaincases,thechangeintheleveloftradingactivitiesofthesecurities.

Inaddition,thetransfersintolevel3duringtheyearwere£8millionandthetransfersoutoflevel3were£30million.Thesetransfers

wereprimarilybetweenlevels3and2forderivativeliabilities.

(f) Valuation processes applied by the Group 
TheGroup’svaluationpolicies,proceduresandanalysesforinstrumentscategorisedaslevel3areoverseenbybusinessunitcommittees
aspartoftheGroup’swiderfinancialreportinggovernanceprocesses.Theproceduresundertakenincludeapprovalofvaluation
methodologies,verificationprocesses,andresolutionofsignificantorcomplexvaluationissues.InundertakingtheseactivitiestheGroup
makesuseoftheextensiveexpertiseofitsassetmanagementfunctions.Inaddition,theGrouphasminimumstandardsforindependent
priceverificationtoensurevaluationaccuracyisregularlyindependentlyverified.Adherencetothispolicyismonitoredacrossthe
businessunits.

228 Prudential plc AnnualReport2018

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C Balance sheet notes continuedC3.2 Debt securities 
ThisnoteprovidesanalysisoftheGroup’sdebtsecurities,includingasset-backedsecuritiesandsovereigndebtsecurities.

WiththeexceptionofcertaindebtsecuritiesforUSinsuranceoperationsclassifiedas‘available-for-sale’underIAS39asdisclosed

innotesC3.2(b)to(d)below,theGroup’sdebtsecuritiesarecarriedatfairvaluethroughprofitorloss.

(a) Credit rating
Debtsecuritiesareanalysedbelowaccordingtoexternalcreditratingsissued,withequivalentratingsissuedbydifferentratings
agenciesgroupedtogether.Standard&Poor’sratingshavebeenusedwhereavailable,ifthisisn’tthecaseMoody’sandthenFitchhave
beenusedasalternatives.FortheUS,NAICratingshavealsobeenusedwhererelevant.Inthetablebelow,AAAisthehighestpossible
rating.InvestmentgradefinancialassetsareclassifiedwithintherangeofAAAtoBBB-ratings.Financialassetswhichfalloutsidethis
rangeareclassifiedasbelowBBB-.Debtsecuritieswithnoexternalcreditratingareclassifiedas‘Other’.

Asia

With-profits
Unit-linked
Non-linkedshareholder-

backed

Assetmanagement

US

Non-linkedshareholder-

backed

UKandEurope
With-profits
Unit-linked
Non-linkedshareholder-

backed

Otheroperations

Totaldebtsecurities

Asia

With-profits
Unit-linked
Non-linkedshareholder-

backed

US

Non-linkedshareholder-

backed

UKandEurope
With-profits
Unit-linked
Non-linkedshareholder-

backed

Otheroperations

Totaldebtsecurities

AAA 

AA+ to AA-

A+ to A-

2,873
817

1,034
11

12,379
100

3,552
–

4,142
492

3,717
60

31 Dec 2018 £m

BBB+ to
 BBB-

3,760
1,431

2,934
–

678

7,383

10,286

14,657

6,890
1,041

3,007
619

9,332
2,459

6,413
1,089

11,779
2,215

4,651
151

14,712
3,501

1,515
41

Below BBB- 

Other

Total 

1,747
426

2,202
–

1,429

2,891
395

158
49

2,303
715

1,144
–

27,204
3,981

14,583
71

7,161

41,594

8,194
901

5,902
18

53,798
10,512

21,646
1,967

16,970

42,707

37,493

42,551

9,297

26,338

175,356

AAA 

AA+ to AA-

A+ to A-

2,504
528

10,641
103

990

2,925

3,846
510

3,226

31 Dec 2017 £m

BBB+ to
 BBB-

3,234
1,429

2,970

368

6,492
670

5,118
742

17,412

6,352

9,378
2,732

11,005
1,264

44,400

9,578

12,311

11,666
1,308

9,625
182

39,941

12,856
1,793

3,267
67

37,927

Below BBB- 

Other

Total 

1,810
372

1,879

1,000

2,877
91

258
36

8,323

2,397
565

1,053

5,769

7,392
117

6,062
16

24,432
3,507

13,043

35,378

50,661
6,711

35,335
2,307

23,371

171,374

Thecreditratings,informationordatacontainedinthisreportwhichareattributedandspecificallyprovidedbyStandard&Poor’s,Moody’sandFitchSolutionsandtheirrespective
affiliatesandsuppliers(‘ContentProviders’)isreferredtohereasthe‘Content’.ReproductionofanyContentinanyformisprohibitedexceptwiththepriorwrittenpermissionofthe
relevantparty.TheContentProvidersdonotguaranteetheaccuracy,adequacy,completeness,timelinessoravailabilityofanyContentandarenotresponsibleforanyerrorsoromissions
(negligentorotherwise),regardlessofthecause,orfortheresultsobtainedfromtheuseofsuchContent.TheContentProvidersexpresslydisclaimliabilityforanydamages,costs,
expenses,legalfees,orlosses(includinglostincomeorlostprofitandopportunitycosts)inconnectionwithanyuseoftheContent.Areferencetoaparticularinvestmentorsecurity,a
ratingoranyobservationconcerninganinvestmentthatispartoftheContentisnotarecommendationtobuy,sellorholdanysuchinvestmentorsecurity,nordoesitaddressthe
suitabilityofaninvestmentorsecurityandshouldnotbereliedonasinvestmentadvice.

www.prudential.co.uk

AnnualReport2018 Prudential plc 229

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC3 Assets and liabilities continued

C3.2 Debt securities continued
Securitieswithcreditratingsclassifiedas‘Other’canbefurtheranalysedasfollows:

Asia – non-linked shareholder-backed
Internallyrated:

Governmentbonds
Corporatebonds–ratedasinvestmentgradebylocalexternalratingsagencies
Other

TotalAsianon-linkedshareholder-backed

31 Dec 
2018 £m

31 Dec 
2017 £m

36
978
130

25
959
69

1,144

1,053

31 Dec 
2017 £m

Total

Total

31 Dec 2018 £m

Mortgage
-backed
securities

Other
securities

US
ImplicitratingsofotherUSdebtsecuritiesbasedonNAIC*valuations

(seebelow)
NAIC1
NAIC2
NAIC3-6

TotalUS†

2,148
2
2

2,152

2,858
2,116
35

5,009

5,006
2,118
37

7,161

3,918
1,794
57

5,769

*TheSecuritiesValuationOfficeoftheNAICclassifiesdebtsecuritiesintosixqualitycategoriesrangingfromClass1(thehighest)toClass6(thelowest).Performingsecuritiesare

designatedasClasses1to5andsecuritiesinorneardefaultaredesignatedClass6.

†Mortgage-backedsecuritiestotalling£1,947millionat31December2018havecreditratingsissuedbyStandard&Poor’sofBBB-oraboveandhencearedesignatedasinvestmentgrade.

Othersecuritiestotalling£4,974millionat31December2018withNAICratings1or2arealsodesignatedasinvestmentgrade.

UK and Europe
Government
AAAtoA-
BBBtoB-
BelowB-orunrated

TotalUKandEurope

(b) Additional analysis of US insurance operations debt securities

Corporateandgovernmentsecurityandcommercialloans:

Government
PubliclytradedandSECRule144Asecurities*
Non-SECRule144Asecurities

Asset-backedsecurities(see note (e))

TotalUSdebtsecurities†

31 Dec 
2018 £m

31 Dec 
2017 £m

8,150
3,034
3,813

7,994
3,141
2,436

14,997

13,571

31 Dec 
2018 £m

31 Dec 
2017 £m

5,465
26,196
6,329
3,604

41,594

4,835
22,849
4,468
3,226

35,378

*A1990SECrulethatfacilitatestheresaleofprivatelyplacedsecuritiesunderRule144AthatarewithoutSECregistrationtoqualifiedinstitutionalinvestors.Therulewasdesignedto

developamoreliquidandefficientinstitutionalresalemarketforunregisteredsecurities.
†DebtsecuritiesforUSoperationsincludedinthestatementoffinancialpositioncomprise:

Available-for-sale
Fairvaluethroughprofitorloss

TotalUSdebtsecurities

31 Dec 
2018 £m

31 Dec 
2017 £m

40,849
745

41,594

35,293
85

35,378

Realisedgainsandlosses,includingimpairments,recordedintheincomestatementareasshowninnoteB1.2ofthisreport.

230 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continued 
(c) Movements in unrealised gains and losses on Jackson available-for-sale securities
Themovementinthestatementoffinancialpositionvaluefordebtsecuritiesclassifiedasavailable-for-salewasfromanetunrealisedgain
of£1,205milliontoanetunrealisedlossof£414millionasanalysedinthetablebelow.

Assetsfairvaluedatbelowbookvalue

Bookvalue*
Unrealisedgain(loss)

Fairvalue(asincludedinstatementoffinancialposition)

Assetsfairvaluedatorabovebookvalue

Bookvalue*
Unrealisedgain(loss)

Fairvalue(asincludedinstatementoffinancialposition)

Total

Bookvalue*
Netunrealisedgain(loss)

Fairvalue(asincludedinthefootnoteaboveintheoverviewtableandthe

statementoffinancialposition)

*Bookvaluerepresentscost/amortisedcostofthedebtsecurities.
†TranslatedattheaveragerateofUS$1.3352:£1.00.

Reflected as part of movement 
in other comprehensive income

Foreign 
 exchange 
 translation 

Changes in 
unrealised 
 appreciation†

 £m

 £m

2018

 £m

25,330
(925)

24,405

15,933
511

16,444

41,263
(414)

40,849

(43)

(776)

41

(841)

(2)

(1,617)

2017

 £m

6,325
(106)

6,219

27,763
1,311

29,074

34,088
1,205

35,293

(d) US debt securities classified as available-for-sale in an unrealised loss position
(i) Fair value of securities as a percentage of book value
Thefairvalueofthedebtsecuritiesinagrossunrealisedlosspositionforvariouspercentagesofbookvalue:

Between90%and100%
Between80%and90%
Below80%:

Otherasset-backedsecurities
Corporatebonds

Total

(ii)  Unrealised losses by maturity of security

1yearto5years
5yearsto10years
Morethan10years
Mortgage-backedandotherdebtsecurities

Total

31 Dec 2018 £m

31 Dec 2017 £m

Fair
value

Unrealised
loss

23,662
707

–
36
36

24,405

(809)
(104)

–
(12)
(12)

(925)

Fair
value

6,170
36

10
3
13

Unrealised
loss

(95)
(6)

(4)
(1)
(5)

6,219

(106)

31 Dec 
2018 £m

31 Dec 
2017 £m

(72)
(436)
(372)
(45)

(925)

(7)
(41)
(39)
(19)

(106)

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AnnualReport2018 Prudential plc 231

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C3.2 Debt securities continued
(iii) Age analysis of unrealised losses for the periods indicated
Theageanalysisofalltheunrealisedlossesintheportfoliobyreferencetothelengthoftimethesecuritieshavebeeninanunrealised
lossposition:

31 Dec 2018 £m

31 Dec 2017 £m

Lessthan6months
6monthsto1year
1yearto2years
2yearsto3years
Morethan3years

Total

Non-
investment
 grade

Investment
 grade

(20)
(22)
(10)
–
(2)

(54)

(141)
(440)
(142)
(123)
(25)

(871)

Total

(161)
(462)
(152)
(123)
(27)

(925)

Non-
investment
 grade

Investment
 grade

(4)
(1)
–
(1)
–

(6)

(31)
(4)
(49)
(6)
(10)

Total

(35)
(5)
(49)
(7)
(10)

(100)

(106)

Theageanalysisasat31December,ofthesecuritieswhosefairvalueswerebelow80percentofthebookvalue:

Age analysis

Lessthan3months
3monthsto6months
Morethan6months

Total

31 Dec 2018 £m

31 Dec 2017 £m

Fair
value

Unrealised
loss

Fair
value

Unrealised
loss

32
2
2

36

(10)
(1)
(1)

(12)

2
1
10

13

–
(1)
(4)

(5)

(e) Asset-backed securities
TheGroup’sholdingsinAsset-BackedSecurities(ABS),whichcompriseResidentialMortgage-BackedSecurities(RMBS),Commercial
Mortgage-BackedSecurities(CMBS),CollateralisedDebtObligations(CDO)fundsandotherasset-backedsecuritiesareasfollows:

Shareholder-backed business
Asiaoperations note (i)
USoperations note (ii)
UKandEuropeoperations(2018:42%AAA,13%AA) note (iii)
Otheroperations note (iv)

With-profits business
Asiaoperations note (i)
UKandEuropeoperations(2018:66%AAA,12%AA) note (iii)

Total

31 Dec 
2018 £m

31 Dec 
2017 £m

121
3,604
1,406
445

5,576

235
5,270

5,505

118
3,226
1,070
589

5,003

233
5,658

5,891

11,081

10,894

232 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedNotes
(i)


Asia operations
TheAsiaoperations’exposuretoasset-backedsecuritiesisprimarilyheldbythewith-profitsbusinesses.Ofthe£235million(31December2017:£233million),99.8percent
(2017:98.2percent)areinvestmentgrade.

(ii) US operations


USoperations’exposuretoasset-backedsecuritiesat31Decembercomprises:

RMBS

Sub-prime(2018:1%AAA,6%AA,2%A)
Alt-A(2018:3%AAA,42%A)
Primeincludingagency(2018:14%AAA,62%AA,10%A)

CMBS(2018:80%AAA,15%AA,2%A)
CDOfunds(2018:13%AA,24%A),including£nilexposuretosub-prime
OtherABS(2018:20%AAA,14%AA,49%A),including£77millionexposuretosub-prime

Total

31 Dec 
2018 £m

31 Dec 
2017 £m

96
105
441
1,945
13
1,004

3,604

112
126
440
1,579
28
941

3,226

(iii) UK and Europe operations


Themajorityofholdingsoftheshareholder-backedbusinessareUKsecuritiesandrelatetoPAC’sannuitybusiness.Oftheholdingsofthewith-profitsbusinesses,£1,823million
(31December2017:£1,913million)relatestoexposuretotheUSmarketswiththeremainingexposurebeingprimarilytotheUKmarket.

(iv) Other operations


Otheroperations’exposuretoasset-backedsecuritiesisheldbyPrudentialCapitalwithnosub-primeexposure.Ofthe£445million,99percent(31December2017:96percent)
aregradedAAA.

(f) Group sovereign debt and bank debt exposure 
TheGroupexposuresheldbytheshareholder-backedbusinessandwith-profitsfundsinsovereigndebtsandbankdebtsecuritiesare
analysedasfollows:

Exposure to sovereign debts


Italy
Spain
France
Germany*
OtherEurozone

Total Eurozone
UnitedKingdom
UnitedStates†
Other,includingAsia

Total

31 Dec 2018 £m

31 Dec 2017 £m

Shareholder-
backed
business

With-profits
funds

Shareholder-
backed
business

With-profits
funds

–
36
–
239
103

378
3,226
5,647
5,142

14,393

57
18
50
281
34

440
3,013
11,858
2,745

18,056

58
34
23
693
82

890
5,918
5,078
4,638

16,524

63
18
38
301
31

451
3,287
10,156
2,143

16,037

*Includingbondsguaranteedbythefederalgovernment.
†TheexposuretotheUnitedStatessovereigndebtcomprisesholdingsoftheUS,theUKandEuropeandAsiainsuranceoperations.

www.prudential.co.uk

AnnualReport2018 Prudential plc 233

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
C3 Assets and liabilities continued

C3.2 Debt securities continued
Exposure to bank debt securities

Shareholder-backed business

Covered 

Senior 

Total

Tier 1

Tier 2

Total

Senior debt

Subordinated debt

31 Dec 2018 £m

Spain
France
Germany
Netherlands
OtherEurozone

Total Eurozone
UnitedKingdom
UnitedStates
Other,includingAsia

Total 

With-profits funds 
Italy
Spain
France
Germany
Netherlands
OtherEurozone

Total Eurozone
UnitedKingdom
UnitedStates
Other,includingAsia

Total 

42
20
30
–
15

107
550
–
–

657

–
–
6
140
–
–

146
909
–
575

1,630

64
119
–
69
2

254
623
2,614
759

4,250

38
17
250
46
253
74

678
850
2,418
1,459

5,405

106
139
30
69
17

361
1,173
2,614
759

4,907

38
17
256
186
253
74

824
1,759
2,418
2,034

7,035

–
14
6
3
–

23
9
1
109

142

–
–
1
14
12
–

27
2
1
339

369

–
3
89
1
–

93
164
52
369

678

–
–
95
29
1
–

125
433
311
452

–
17
95
4
–

116
173
53
478

820

–
–
96
43
13
–

152
435
312
791

1,321

1,690

31 Dec 
2017 £m

Total

68
86
117
71
15

357
1,382
2,619
1,163

5,521

31
16
286
180
199
27

739
1,938
2,518
2,531

7,726

Total

106
156
125
73
17

477
1,346
2,667
1,237

5,727

38
17
352
229
266
74

976
2,194
2,730
2,825

8,725

Thetablesaboveexcludeassetsheldtocoverlinkedliabilitiesandthoseoftheconsolidatedunittrustsandsimilarfunds.Inaddition,
thetablesaboveexcludetheproportionateshareofsovereigndebtholdingsoftheGroup’sjointventureoperations.

(g) Impairment of US available-for-sale debt securities and other financial assets
InaccordancewiththeGroup’saccountingpolicysetoutinnoteA3.1,impairmentreviewswereperformedforavailable-for-sale
securitiesandloansandreceivables.

Duringtheyearended31December2018,acreditforrecoveriesnetofimpairmentof£13million(2017:creditof£1million)was
recognised.Thisincludes£15million(2017:£8million)foravailable-for-salesecuritiesheldbyJackson,offsetbyachargeof£2million
(2017:£7million)forloansandreceivablesheldacrosstheGroup.

Jackson,withthesupportofinternalcreditanalysts,regularlymonitorsandreportsonthecreditqualityofitsholdingsofdebt

securities.Inaddition,thereisaperiodicreviewofitsinvestmentsonacase-by-casebasistodeterminewhetheranydeclineinfairvalue
representsanimpairment.Investmentsinstructuredsecuritiesaresubjecttoareviewoftheirfutureestimatedcashflows,including
expectedandstresscasescenarios,toidentifypotentialshortfallsincontractualpayments(bothinterestandprincipal).Impairment
chargesarerecordedonstructuredsecuritieswhentheCompanyforecastsacontractualpaymentshortfall.Situationswheresuch
ashortfallwouldnotleadtoarecognitionofalossarerare.Theimpairmentlossreflectsthedifferencebetweenthefairvalueand
bookvalue.

In2018,theGrouprealisedgrosslossesonsalesofavailable-for-salesecuritiesof£43million(2017:£155million)with49percent
(2017:97percent)oftheselossesrelatedtothedisposaloffixedmaturitysecuritiesofthetop10individualissuers,whichweredisposed
oftolimitfuturecreditlossexposure.Ofthe£43million(2017:£155million),£4million(2017:£3million)relatestolossesonsalesof
impairedanddeterioratingsecurities.

234 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedTheeffectofchangesinthekeyassumptionsthatunderpintheassessmentofwhetherimpairmenthastakenplacedependsonthe
factorsdescribedinnoteA3.1.Akeyindicatorofwhethersuchimpairmentmayariseinfuture,andthepotentialamountsatrisk,isthe
profileofgrossunrealisedlossesforfixedmaturitysecuritiesaccountedforonanavailable-for-salebasisbyreferencetothetimeperiods
bywhichthesecuritieshavebeenheldcontinuouslyinanunrealisedlosspositionandbyreferencetothematuritydateofthesecurities
concerned.

For2018,theamountofgrossunrealisedlossesforfixedmaturitysecuritiesclassifiedasavailable-for-saleunderIFRSinanunrealised
losspositionwas£925million(2017:£106million).NoteB1.2providesfurtherdetailsontheimpairmentchargesandunrealisedlossesof
Jackson’savailable-for-salesecurities.

C3.3 Loans portfolio
(a) Overview of loans portfolio
Loansareaccountedforatamortisedcostnetofimpairmentexceptfor:

— CertainmortgageloanswhichhavebeendesignatedatfairvaluethroughprofitorlossoftheUKandEuropeinsuranceoperationsas

thisloanportfolioismanagedandevaluatedonafairvaluebasis;and

— CertainpolicyloansoftheUSinsuranceoperationsthatareheldtobackliabilitiesforfundswithheldunderreinsurancearrangements

andarealsoaccountedonafairvaluebasis.

Theamountsincludedinthestatementoffinancialpositionareanalysedasfollows:


31 Dec 2018 £m

31 Dec 2017 £m

Mortgage
 loans*

Policy 
loans†

Other 
loans‡

Asia

With-profits
Non-linkedshareholder-backed

–
156

727
226

65
203

Total

792
585

Mortgage
 loans*

Policy 
loans†

Other 
loans‡

–
177

613
216

112
199

Total

725
592

US

Non-linkedshareholder-backed

UKandEurope
With-profits
Non-linkedshareholder-backed

Otheroperations

Totalloanssecurities

7,385

3,681

–

11,066

6,236

3,394

–

9,630

2,461
1,655
–

3
–
–

11,657

4,637

1,389
59
–

1,716

3,853
1,714
–

2,441
1,681
–

4
–
–

18,010

10,535

4,227

1,823
37
109

2,280

4,268
1,718
109

17,042

*Allmortgageloansaresecuredbyproperties.
†IntheUS£2,783million(31December2017:£2,512million)policyloansarebackingliabilitiesforfundswithheldunderreinsurancearrangementsandareaccountedforatfairvalue

throughprofitorloss.Allotherpolicyloansareaccountedforatamortisedcost,lessanyimpairment.
‡OtherloansheldinUKwith-profitsfundsarecommercialloansandcomprisemainlysyndicatedloans.

(b) Additional information on US mortgage loans
IntheUS,mortgageloansareallcommercialmortgageloansthataresecuredbythefollowingpropertytypes:industrial,multi-family
residential,suburbanoffice,retailorhotel.Theaverageloansizeis£14.0million(2017:£12.6million).Theportfoliohasacurrent
estimatedaverageloantovalueof53percent(2017:55percent).

Jacksonhadnomortgageloanswherethecontractualtermsoftheagreementshadbeenrestructuredattheendofboth2018and2017.

(c) Additional information on UK mortgage loans
TheUKwith-profitsfundinvestsinanentitythatholdsaportfolioofbuy-to-letmortgageloans.Thevehiclefinanceditsacquisitions
throughtheissueofdebtinstruments,largelytoexternalparties,securitisedupontheloansacquired.Thesethird-partyborrowingshave
norecoursetoanyotherassetsoftheGroupandtheGroup’sexposureislimitedtotheamountinvestedbytheUKwith-profitsfund.

Bycarryingvalue,£1,237millionofthe£1,655million(31December2017:£1,267millionof£1,681million)mortgageloansheldby
theUKshareholder-backedbusinessrelatestolifetime(equityrelease)mortgagebusinesswhichhasanaverageloantopropertyvalue
of33percent(31December2017:31percent).

www.prudential.co.uk

AnnualReport2018 Prudential plc 235

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C3.4 Financial instruments – additional information
C3.4(a) Financial risk
(i) Liquidity analysis
Contractual maturities of financial liabilities on an undiscounted cash flow basis
Thefollowingtablesetsoutthecontractualmaturitiesforapplicableclassesoffinancialliabilities,excludingderivativeliabilitiesand
investmentcontractsthatareseparatelypresented.Thefinancialliabilitiesareincludedinthecolumnrelatingtothecontractual
maturitiesattheundiscountedcashflows(includingcontractualinterestpayments)duetobepaidassumingconditionsareconsistent
withthoseofyearend.

Total
 carrying
value

1 year
or less

After 1
year to
5 years

After 5
years to
10 years

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

31 Dec 2018 £m

Financial liabilities
Corestructuralborrowings
ofshareholder-financed
businesses C6.1

Operationalborrowings

attributableto
shareholder-financed
businesses C6.2

Borrowingsattributableto
with-profitsfunds C6.2
Obligationsunderfunding,
securitieslendingand
saleandrepurchase
agreements

Accruals,deferredincome
andotherliabilities

Netassetvalueattributable

tounitholdersof
consolidatedunittrusts
andsimilarfunds

Financial liabilities
Corestructuralborrowings
ofshareholder-financed
businesses C6.1

Operationalborrowings

attributableto
shareholder-financed
businesses C6.2

Borrowingsattributableto
with-profitsfunds C6.2
Obligationsunderfunding,
securitieslendingand
saleandrepurchase
agreements

Accruals,deferredincome
andotherliabilities

Netassetvalueattributable

tounitholdersof
consolidatedunittrusts
andsimilarfunds

7,664

298

1,759

1,526

1,843

1,070

6,573

2,924

15,993

998

3,940

839

701

91

1,246

6,989

6,989

–

15,248

10,844

470

68

719

–

71

–

–

–

274

142

2,086

–

–

–

998

5,168

6,989

–

–

–

90

109

352

3,535

15,471

11,651

11,651

–

–

–

–

–

–

11,651

Total

46,490

31,322

3,566

2,384

2,207

1,321

9,011

6,459

56,270

Total
 carrying
value

1 year
or less

After 1
year to
5 years

After 5
years to
10 years

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

31 Dec 2017 £m

6,280

473

784

1,350

1,389

576

3,324

3,160

11,056

1,791

1,130

3,716

905

5,662

5,662

14,185

10,088

597

922

–

469

8,889

8,889

–

69

32

–

68

–

–

29

–

85

–

–

29

–

106

–

711

–

–

1,796

1,810

104

3,831

–

–

5,662

320

3,267

14,403

–

–

8,889

5,454

6,531

45,637

Total

40,523

27,147

2,772

1,519

1,503

236 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedMaturity analysis of derivatives
Thefollowingtableshowsthegrossandnetderivativepositionstogetherwithamaturityprofileofthenetderivativeposition:

Carrying value of net derivative £m

Maturity profile of net derivative position £m

Derivative 
assets

Derivative 
liabilities

3,494

4,801

(3,506)

(2,755)

Net
 derivative 
position

(12)

2,046

1 year
or less

292

2,359

After 1
year to
3 years

(8)

(16)

After 3
years to
5 years

(4)

(9)

After 5
years

30

(1)

Total

310

2,333

2018

2017

Themajorityofderivativeassetsandliabilitieshavebeenincludedatfairvaluewithintheoneyearorlesscolumn,representingthebasis
onwhichtheyaremanaged(ietomanageprincipallyassetorliabilityvalueexposures).TheGrouphasnocashflowhedgesand,in
general,contractualmaturitiesarenotconsideredessentialforanunderstandingofthetimingofthecashflowsfortheseinstruments.
Theonlyexceptioniscertainidentifiedinterestrateswapswhichareexpectedtobehelduntilmaturityforthepurposesofmatching
cashflowsonseparatelyheldassetsandliabilities.Fortheseinstrumentstheundiscountedcashflows(includingcontractualinterest
amounts)duetobepaidundertheswapcontractassumingconditionsareconsistentwiththoseatyearendareincludedinthecolumn
relatingtothecontractualmaturityofthederivative.

Maturity analysis of investment contracts
Thetablebelowshowsthematurityprofileforinvestmentcontractsonundiscountedcashflowprojectionsofexpectedbenefit
payments.

31 Dec 2018

31Dec2017

1 year
or less

8

8

After 1
year to
5 years

31

29

After 5
years to
10 years

After 10
years to
15 years

After 15
years to
20 years

29

27

20

19

12

13

Over
20 years

17

14

Total
 undis-
counted
value

117

110

Total
carrying
value

87

83

£billion

Theundiscountedcashflowinmaturityprofileaboveexcludescertaincorporateunit-linkedbusinesswithgrosspolicyholderliabilities
withacarryingvalueof£11billion(31December2017:£12billion)whichhavenostatedmaturitybutwhicharerepayableondemand.
Mostinvestmentcontractshaveoptionstosurrenderearly,oftensubjecttosurrenderorotherpenalties.Therefore,mostcontracts

canbesaidtohaveacontractualmaturityoflessthanoneyear,buttheadditionalchargesandtermofthecontractsmeantheseare
unlikelytobeexercisedinpracticeandthemoreusefulinformationistopresentinformationonexpectedpayment.

ThevastmajorityoftheGroup’sfinancialassetsareheldtobacktheGroup’spolicyholderliabilities.Althoughasset/liabilitymatching

isanimportantcomponentofmanagingpolicyholderliabilities(boththoseclassifiedasinsuranceandthoseclassifiedasinvestments),
thisprofileismainlyrelevantformanagingmarketriskratherthanliquidityrisk.Withineachbusinessunitthisasset/liabilitymatchingis
performedonaportfolio-by-portfoliobasis.

Intermsofliquidityrisk,alargeproportionofthepolicyholderliabilitiescontaindiscretionarysurrendervaluesorsurrendercharges,
meaningthatmanyoftheGroup’sliabilitiesareexpectedtobeheldforthelongterm.MuchoftheGroup’sinvestmentportfoliosarein
marketablesecurities,whichcanthereforebeconvertedquicklytoliquidassets.

Forthereasonsprovidedabove,ananalysisoftheGroup’sassetsbycontractualmaturityisnotconsideredmeaningfultoevaluatethe

natureandextentoftheGroup’sliquidityrisk.

(ii) Credit risk
TheGroup’smaximumexposuretocreditriskoffinancialinstrumentsbeforeanyallowanceforcollateralorallocationoflossesto
policyholdersisrepresentedbythecarryingvalueoffinancialinstrumentsonthebalancesheetthathaveexposurestocreditrisk
comprisingcashandcashequivalents,deposits,debtsecurities,loansandderivativeassets,andotherdebtors,thecarryingvalueof
whicharedisclosedatthestartofthisnoteandnoteC3.4(b)belowforderivativeassets.Thecollateralinplaceinrelationtoderivativesis
describedinnoteC3.4(c)below.NoteC3.3describesthesecurityfortheloansheldbytheGroup.TheGroup’sexposuretocreditriskis
furtherdiscussedinnoteC7below.
 Ofthetotalloansandreceivablesheld,£27million(31December2017:£23million)arepasttheirduedatebutarenotimpaired.Of
thetotalpastduebutnotimpaired,£22millionarelessthanoneyearpasttheirduedate(31December2017:£17million).TheGroup
expectsfullrecoveryoftheseloansandreceivables.

Financialassetsthatwouldhavebeenpastdueorimpairedhadthetermsnotbeenrenegotiatedamountedto£23million

(31December2017:£22million).

Inaddition,during2018and2017theGroupdidnottakepossessionofanyothercollateralheldassecurity.
FurtherdetailsofcollateralandpledgesareprovidedinnoteC3.4(c)below.

www.prudential.co.uk

AnnualReport2018 Prudential plc 237

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC3 Assets and liabilities continued

C3.4 Financial instruments – additional information continued
C3.4(a) Financial riskcontinued
(iii) Foreign exchange risk
Asat31December2018,theGroupheld26percent(31December2017:24percent)and13percent(31December2017:16percent)
ofitsfinancialassetsandfinancialliabilitiesrespectively,incurrencies,mainlyUSdollarandEuro,otherthanthefunctionalcurrencyof
therelevantbusinessunit.

Ofthesefinancialassets,49percent(31December2017:52percent)areheldbytheUKwith-profitsfund,allowingthefundto

obtainexposuretoforeignequitymarkets.

Ofthesefinancialliabilities,28percent(31December2017:28percent)areheldbytheUKwith-profitsfund,mainlyrelatingto

foreigncurrencyborrowings.

Theexchangerisksinherentintheseexposuresaremitigatedthroughtheuseofderivatives,mainlyforwardcurrencycontracts(note

C3.4(b)below).
 Theamountofexchangegainrecognisedintheincomestatementin2018,exceptforthosearisingonfinancialinstrumentsmeasured
atfairvaluethroughprofitorloss,is£281million(2017:£112millionlossmainlyarisingoninvestmentsoftheUKwith-profitsfund).

C3.4(b) Derivatives and hedging
Derivatives
TheGroupentersintoavarietyofexchangetradedandover-the-counterderivativefinancialinstruments,includingfutures,options,
forwardcurrencycontractsandswapssuchasinterestrateswaps,cross-currencyswaps,swaptionsandcreditdefaultswaps.

Allover-the-counterderivativetransactions,withtheexceptionofsomeAsiatransactions,areconductedunderstandardisedISDA

(InternationalSwapsandDerivativesAssociationInc)masteragreementsandtheGrouphascollateralagreementsbetweenthe
individualGroupentitiesandrelevantcounterpartiesinplaceundereachofthesemarketmasteragreements.

UnderArticle11oftheEuropeanMarketInfrastructureRegulationonderivatives,centralcounterpartiesandtraderepositories
(‘EMIR’)andCommissionDelegatedRegulation(EU)2016/2251supplementingEMIR,marketparticipantstransactinginnon-cleared
OTCderivativesarerequiredtoexchangecollateraltocovervariationandinitialmargin.However,tradesbetweencounterparties
belongingtothesamegroupareexemptfromthesemarginrequirementssubjecttocertaincriteria.

PrudentialCapitalplc(LegalEntityIdentifierreference(‘LEI’)CHW8NHK268SFPTV63Z64)hasenteredintosuchderivative
agreementswiththefollowingsixentitiesintheGroup.Thesecounterpartypairingsmeetthecriteriatobeeligibleforintra-group
exemptionstothemarginrequirementsandhavebeenapprovedbytheFinancialConductAuthority:

31 Dec 2018

Legal Entity Identifier (LEI)

Relationship between parties

Type of 
exemption

Aggregate notional of 
OTC derivatives
contract £m

Counterparty

Prudentialplc

PrudentialHoldingsLimited

Prudential(USHoldCo1)Limited

5493001Z3ZE83NG
K8Y12
549300JVAI8CZD4
HD451
549300JNYGDP2X
OLWR47

PrudentialCorporationHoldingsLimited 549300KDOPLFHA

PrudentialLifetimeMortgagesLimited

PrudentialDistributionLimited

W51H26
5493001GSK4HF84
IOB02
549300I8LYOK91H
BX439

Partofthesamegroup
holdingcompany
Partofthesamegroup
holdingcompany
Partofthesamegroup
holdingcompany
Partofthesamegroup
holdingcompany
Partofthesamegroup
holdingcompany
Partofthesamegroup
holdingcompany

Full

Full

Full

Full

Full

Full

3,633

56

2,717

927

37

7

238 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedDerivativesareusedforefficientportfoliomanagementtoobtaincosteffectivemanagementofexposuretovariousmarketsin
accordancewiththeGroup’sinvestmentstrategiesandtomanageexposuretointerestrate,currency,creditandotherbusinessrisks.
TheGroupalsousesinterestratederivativestoreduceexposuretointerestratevolatility.Inparticular:

— UKwith-profitsfundsusederivativesforefficientportfoliomanagementorreductionininvestmentrisks.ForUKannuitybusiness

derivativesareusedtoassistwithassetandliabilitycashflowmatching;

— USoperationsandsomeoftheUKandEuropeoperationsholdlargeamountsofinterest-ratesensitiveinvestmentsthatcontaincredit
risksonwhichacertainlevelofdefaultsisexpected.Thesebusinesseshavepurchasedsomeswaptionstomanagethedefaultrisk
oncertainunderlyingassetsandhencereducetheamountofregulatorycapitalheldtosupporttheassets;and

— Someproducts,especiallyintheUS,haveguaranteefeatureslinkedtoequityindices.Amismatchbetweenguaranteedproduct
liabilitiesandtheperformanceoftheunderlyingassetsexposestheGrouptoequityindexrisk.Inordertomitigatethisrisk,the
relevantbusinessunitspurchaseswaptions,equityoptionsandfuturestobettermatchassetperformancewithliabilitiesunder
equity-indexedproducts.

Hedging
TheGrouphasformallyassessedanddocumentedtheeffectivenessofthefollowingnetinvestmenthedgesunderIAS39.At
31December2018,theGrouphasdesignatedperpetualsubordinatedcapitalsecuritiestotallingUS$3.7billion(31December2017:
US$4.3billion)asanetinvestmenthedgetohedgethecurrencyrisksrelatedtothenetinvestmentinJackson.Thecarryingvalueofthe
subordinatedcapitalsecuritieswas£2,909millionasat31December2018(31December2017:£3,140million).Theforeignexchange
lossof£199million(2017:gainof£325million)ontranslationoftheborrowingstopoundssterlingatthestatementoffinancialposition
dateisrecognisedinthetranslationreserveinshareholders’equity.Thisnetinvestmenthedgewas100percenteffective.

TheGrouphasnocashflowhedgesorfairvaluehedgesinplace.

C3.4(c) Derecognition, collateral and offsetting
Securities lending and reverse repurchase agreements
TheGrouphasenteredintosecuritieslending(includingrepurchaseagreements)wherebyblocksofsecuritiesareloanedtothird
parties,primarilymajorbrokeragefirms.Typically,thevalueofcollateralassetsgrantedtotheGroupinthesetransactionsisinexcess
ofthevalueofsecuritieslent,withtheexcessdeterminedbythequalityofthecollateralassetsgranted.Collateralrequirementsare
calculatedonadailybasis.TheloanedsecuritiesarenotremovedfromtheGroup’sconsolidatedstatementoffinancialposition,rather
theyareretainedwithintheappropriateinvestmentclassification.Collateraltypicallyconsistsofcash,debtsecurities,equitysecurities
andlettersofcredit.

At31December2018,theGrouphas£8,278million(31December2017:£8,232million)oflentsecuritiesandassetssubjectto
repurchaseagreements,ofwhich£8,245million(31December2017:£8,182million)relatedtotheUKwith-profitsfund.Thecashand
securitiescollateralheldorpledgedundersuchagreementswere£8,750million(31December2017:£8,733million)ofwhich
£8,662million(31December2017:£8,679million)washeldbytheUKwith-profitsfund.

At31December2018,theGrouphadenteredintoreverserepurchasetransactionsunderwhichitpurchasedsecuritiesandhad
takenontheobligationtoresellthesecurities.Thefairvalueofthecollateralheldinrespectofthesetransactionswas£10,633million
(31December2017:£10,550million).

Collateral and pledges under derivative transactions
At31December2018,theGrouphadpledged£3,265million(31December2017:£2,302million)forliabilitiesandheldcollateralof
£2,012million(31December2017:£3,958million)inrespectofover-the-counterderivativetransactions.

Thesetransactionsareconductedundertermsthatareusualandcustomarytocollateralisedtransactionsincluding,whererelevant,

standardsecuritieslendingandrepurchaseagreements.

TheGrouphasenteredintocollateralarrangementsinrelationtoover-the-counterderivativetransactions,whichpermitsaleor
re-pledgingofunderlyingcollateral.Duringtheyear,theGrouphasnotsoldanycollateralheld(2017:nil).Asof31December2018,the
valueofcollateralre-pledgedbytheGroupamountedto£698million(31December2017:£852million).Allover-the-counterderivative
transactions,withtheexceptionofsomeAsiatransactions,areconductedunderstandardisedInternationalSwapsandDerivatives
Association(ISDA)masteragreements.Thecollateralmanagementforthesetransactionsisconductedundertheusualandcustomary
termsandconditionssetoutintheCreditSupportAnnextotheISDAmasteragreement.

Other collateral
At31December2018,theGrouphadpledgedcollateralof£2,793million(31December2017:£3,412million)inrespectofother
transactions.ThisprincipallyarisesfromJackson’smembershipoftheFederalHomeLoanBankofIndianapolisprimarilyforthepurpose
ofparticipatinginthebank’scollateralisedloanadvanceprogrammewithshort-termandlong-termfundingfacilities.

www.prudential.co.uk

AnnualReport2018 Prudential plc 239

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC3 Assets and liabilities continued

C3.4 Financial instruments – additional information continued
C3.4(c) Derecognition, collateral and offsettingcontinued
Offsetting assets and liabilities 
TheGroup’sderivativeinstruments,repurchaseagreementsandsecuritieslendingagreementsaresubjecttomasternetting
arrangementsandcollateralarrangements.Amasternettingarrangementwithacounterpartycreatesarightofoffsetforamountsdueto
andduefromthatsamecounterpartythatisenforceableintheeventofadefaultorbankruptcy.TheGrouprecognisesamountssubject
tomasternettingarrangementsonagrossbasiswithintheconsolidatedbalancesheets.

ThefollowingtablespresentthegrossandnetinformationabouttheGroup’sfinancialinstrumentssubjecttomasternetting

arrangements:

Financialassets:

Derivativeassets
Reverserepurchaseagreements

Totalfinancialassets

Financialliabilities:

Derivativeliabilities
Securitieslendingandrepurchaseagreements

Totalfinancialliabilities

Financialassets:

Derivativeassets
Reverserepurchaseagreements

Totalfinancialassets

Financialliabilities:

Derivativeliabilities
Securitieslendingandrepurchaseagreements

Totalfinancialliabilities

Gross amount
 included 
in the
 consolidated
 statement of
 financial
 position
note(i)

31 Dec 2018 £m

Related amounts not offset in the consolidated 
statement of financial position 

Financial
 instruments
note(ii)

Cash 
collateral

Securities
 collateral
note(iii)

Net amount

3,229
11,597

14,826

(1,261)
–

(1,261)

(1,687)
–

(1,687)

(166)
(11,606)

(11,772)

(3,189)
(1,258)

(4,447)

1,261
–

1,261

710
34

744

1,058
1,205

2,263

115
(9)

106

(160)
(19)

(179)

Gross amount
 included 
in the
 consolidated
 statement of
 financial
 position
note(i)

4,718
10,280

14,998

(2,301)
(1,410)

(3,711)

31 Dec 2017 £m

Related amounts not offset in the consolidated 
statement of financial position 

Financial
 instruments
note(ii)

Cash 
collateral

Securities
 collateral
note(iii)

Net amount

(946)
–

(946)

946
–

946

(2,641)
–

(2,641)

(984)
(10,270)

(11,254)

420
52

472

893
1,332

2,225

147
10

157

(42)
(26)

(68)

Notes
(i)
(ii)

(iii)

TheGrouphasnotoffsetanyoftheamountsincludedintheconsolidatedstatementoffinancialposition.
RepresentstheamountthatcouldbeoffsetundermasternettingorsimilararrangementswheretheGroupdoesnotsatisfythefullcriteriatooffsetontheconsolidatedstatement
offinancialposition.
Excludesinitialmarginamountsforexchange-tradedderivatives.

Inthetablesabove,theamountsofassetsorliabilitiesincludedintheconsolidatedstatementoffinancialpositionwouldbeoffsetfirst
byfinancialinstrumentsthathavetherightofoffsetundermasternettingorsimilararrangementswithanyremainingamountreduced
bytheamountofcashandsecuritiescollateral.Theactualamountofcollateralmaybegreaterthanamountspresentedinthetables.

240 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedC4 Policyholder liabilities and unallocated surplus

Thenoteprovidesinformationofpolicyholderliabilitiesandunallocatedsurplusofwith-profitsfundsheldontheGroup’sstatement
offinancialposition:

C4.1 Movement and duration of liabilities
C4.1(a) Group overview 
(i) Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds

At1January2017

Comprising:

– Policyholder liabilities on the consolidated statement of financial position note (i)
– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group's share of policyholder liabilities of joint ventures and associate note (ii)
Premiums
Surrenders
Maturities/deaths

Netflows
Shareholders'transferspost-tax
Investment-relateditemsandothermovements
Foreignexchangetranslationdifferences

At 31 December 2017/1 January 2018

Comprising:

Asia
 £m
noteC4.1(b)

US
 £m
noteC4.1(c)

UK and
Europe
 £m
noteC4.1(d)

Total
 £m

62,784

177,626

169,304

409,714

53,716

177,626

157,654

388,996

2,667
6,401
11,863
(3,079)
(1,909)

6,875
(54)
8,182
(3,948)

–
–
15,219
(10,017)
(2,065)

3,137
–
16,251
(16,290)

11,650
–
14,810
(6,939)
(7,135)

736
(233)
11,146
113

14,317
6,401
41,892
(20,035)
(11,109)

10,748
(287)
35,579
(20,125)

73,839

180,724

181,066

435,629

– Policyholder liabilities on the consolidated statement of financial position note (i) 

(excludes £32 million classified as unallocated to a segment)

62,898

180,724

167,589

411,211

– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group's share of policyholder liabilities of joint ventures and associate note (ii)

ReclassificationofreinsuredUKannuitycontractsasheldforsale note (iii)

Premiums
Surrenders
Maturities/deaths

Netflows
AdditionforclosedblockofgrouppayoutannuitiesintheUS note (iv)
Shareholders'transferspost-tax
Investment-relateditemsandothermovements
Foreignexchangetranslationdifferences

At 31 December 2018
Comprising:

3,474
7,467
–
13,187
(2,793)
(1,978)

8,416
–
(65)
(2,784)
3,357

–
–
–
13,940
(12,141)
(2,012)

(213)
4,143
–
(9,999)
10,945

13,477
–
(10,858)
14,011
(6,780)
(6,796)

435
–
(259)
(5,481)
(14)

16,951
7,467
(10,858)
41,138
(21,714)
(10,786)

8,638
4,143
(324)
(18,264)
14,288

82,763

185,600

164,889

433,252

– Policyholder liabilities on the consolidated statement of financial position note (i) 

(excludes £39 million classified as unallocated to a segment)

72,107

185,600

151,555

409,262

– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group's share of policyholder liabilities of joint ventures and associate note (ii)

Averagepolicyholderliabilitybalances note (v)
2018

2017

2,511
8,145

–
–

13,334
–

15,845
8,145

75,309

182,126

162,287

419,722

65,241

179,175

162,622

407,038

www.prudential.co.uk

AnnualReport2018 Prudential plc 241

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
C4.1(a) Group overviewcontinued 
Notes
(i)

ThepolicyholderliabilitiesoftheAsiainsuranceoperationsof£72,107million(31December2017:£62,898million),showninthetableabove,isafterdeductingtheintra-group
reinsuranceliabilitiescededbytheUKandEuropeinsuranceoperationsof£1,109million(31December2017:£1,235million)totheHongKongwith-profitsbusiness.Includingthis
amounttotalAsiapolicyholderliabilitiesare£73,216million(31December2017:£64,133million).
TheGroup’sinvestmentsinjointventuresandassociateareaccountedforonanequitymethodbasisintheGroup’sbalancesheet.TheGroup’sshareofthepolicyholderliabilities
asshownaboverelatetolifebusinessesinChina,IndiaandoftheTakafulbusinessinMalaysia.
ThereclassificationasheldforsaleofthereinsuredUKannuitybusinessthatwillbetransferredtoRothesaylifeoncethePartVIIprocessiscompletereflectsthevalueof
policyholderliabilitiesheldat1January2018.
InOctober2018,JacksonenteredintoanagreementwithJohnHancockLifetoreinsure100percentofthegrouppayoutannuitybusiness.Thetransactionresultedinanincrease
topolicyholderliabilitiesofJackson£4.1billionattheinceptionofthecontract.
Averageshavebeenbasedonopeningandclosingbalancesandadjustedforacquisitions,disposalsandcorporatetransactionsarisingintheyearandexcludeunallocatedsurplus
ofwith-profitsfunds.

(ii)

(iii)

(iv)

(v)

Theitemsaboverepresenttheamountattributabletochangesinpolicyholderliabilitiesandunallocatedsurplusofwith-profitsfunds
asaresultofeachofthecomponentslisted.Thepolicyholderliabilitiesshownincludeinvestmentcontractswithoutdiscretionary
participationfeatures(asdefinedinIFRS4)andtheirfullmovementintheyearbutexcludeliabilitiesthathavenotbeenallocatedto
areportingsegment.Theitemsaboveareshowngrossofexternalreinsurance.

Theanalysisincludestheimpactofpremiums,claimsandinvestmentmovementsonpolicyholders’liabilities.Theimpactdoesnot
representpremiums,claimsandinvestmentmovementsasreportedintheincomestatement.Forexample,thepremiumsshownabove
willexcludeanydeductionsforfees/charges.Claims(surrenders,maturitiesanddeaths)representthepolicyholderliabilitiesprovision
releasedratherthantheclaimamountpaidtothepolicyholder.

(ii) Analysis of movements in policyholder liabilities for shareholder-backed business

At1January2017
Premiums
Surrenders
Maturities/deaths

Netflows note (i)
Investment-relateditemsandothermovements
Foreignexchangetranslationdifferences

At 31 December 2017/1 January 2018

Comprising:

– Policyholder liabilities on the consolidated statement of financial position 

(excludes £32 million classified as unallocated to a segment)
– Group's share of policyholder liabilities relating to joint ventures 

and associate

ReclassificationofreinsuredUKannuitycontractsasheldforsale note (ii)
Premiums
Surrenders
Maturities/deaths

Netflows note (i)
AdditionforclosedblockofgrouppayoutannuitiesintheUS note (iii)
Investment-relateditemsandothermovements
Foreignexchangetranslationdifferences

At 31 December 2018

Comprising:

Asia
 £m

32,851
6,064
(2,755)
(1,008)

2,301
3,797
(1,547)

US
£m

177,626
15,219
(10,017)
(2,065)

3,137
16,251
(16,290)

UK and
Europe
£m

56,158
2,283
(2,433)
(2,571)

(2,721)
2,930
–

Total
£m

266,635
23,566
(15,205)
(5,644)

2,717
22,978
(17,837)

37,402

180,724

56,367

274,493

29,935

180,724

56,367

267,026

7,467

–
6,752
(2,455)
(1,046)

3,251
–
(1,204)
1,148

–

–

7,467

–
13,940
(12,141)
(2,012)

(213)
4,143
(9,999)
10,945

(10,858)
1,486
(2,016)
(2,244)

(2,774)
–
(1,975)
–

(10,858)
22,178
(16,612)
(5,302)

264
4,143
(13,178)
12,093

40,597

185,600

40,760

266,957

– Policyholder liabilities on the consolidated statement of financial position 

(excludes £39 million classified as unallocated to a segment)
– Group's share of policyholder liabilities relating to joint ventures 

32,452 

185,600 

40,760 

258,812 

and associate

8,145 

–

–

8,145 

Notes
(i)
(ii)

(iii)

IncludingnetflowsoftheGroup’sinsurancejointventuresandassociate.
ThereclassificationasheldforsaleofthereinsuredUKannuitybusinessthatwillbetransferredtoRothesaylifeoncethePartVIIprocessiscompletereflectsthosepolicyholder
liabilitiesheldat1January2018.
InOctober2018,JacksonenteredintoanagreementwithJohnHancockLifetoreinsure100percentofthegrouppayoutannuitybusiness.Thetransactionresultedinanincrease
topolicyholderliabilitiesofJackson£4.1billionattheinceptionofthecontract.

242 Prudential plc AnnualReport2018

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C Balance sheet notes continued(iii) Movement in insurance contract liabilities and unallocated surplus of with-profits funds
FurtheranalysisofthemovementintheyearoftheGroup’sinsurancecontractliabilities,grossandreinsuranceshare,investment
contractsandunallocatedsurplusofwith-profitsfunds(excludingthoseheldbyjointventuresandassociate)isprovidedbelow:

At1January2017
Incomeandexpenseincludedintheincomestatement
Othermovementsincludingamountsincludedinothercomprehensive

income note (i)

Foreignexchangetranslationdifferences

At 31 December 2017/1 January 2018
Incomeandexpenseincludedintheincomestatement
Othermovementsincludingamountsincludedinothercomprehensive

income note (ii)

Foreignexchangetranslationdifferences

At 31 December 2018

Insurance contract liabilities

Gross

£m

Reinsurers’ 
share
note(ii)
£m

Investment 
contracts
note(iii)
£m

(316,436)
(31,106)

10,051
365

(72,560)
(11,179)

Unallocated
surplus of
with-profits
funds

£m

(14,317)
(2,871)

(78)
315

(35)
19,405

(328,172)
8,994

–
(743)

374
294

9,673
11,440

(83,071)
(4,009)

(16,951)
1,289

10,502
(13,990)

(10,502)
533

643
(198)

(38)
(145)

(322,666)

11,144

(86,635)

(15,845)

Notes
(i)

(ii)
(iii)

Othermovementsincludepremiumsreceivedandclaimspaidoninvestmentcontractswithoutdiscretionaryparticipatingfeatures,whicharetakendirectlytothestatement
offinancialpositioninaccordancewithIAS39,changesintheunallocatedsurplusofwith-profitsfundsresultingfromactuarialgainsandlossesontheGroup’sdefinedbenefit
pensionschemes,whicharerecogniseddirectlyinothercomprehensiveincomeandbalancesheetreallocationswhichtotalled£10,502millionin2018(2017:£(35)million).
The2018amountrepresentsthereclassificationofthereinsuredUKannuitybusinessasheldforsalevalueasat31December2018.
Includesreinsurers’shareofclaimsoutstandingof£1,005million(2017:£953million).
Thiscomprisesinvestmentcontractswithdiscretionaryparticipationfeaturesof£67,413million(2017:£62,677million)andinvestmentcontractswithoutdiscretionary
participationfeaturesof£19,222million(2017:£20,394million).

Thetotalchargeforbenefitandclaimsshownintheincomestatementcomprisestheamountsshownas‘incomeandexpenseincluded
intheincomestatement’inthetableabovetogetherwithclaimspaidof£32,396millionintheperiod(2017:£29,497million)netof
amountsattributabletoreinsurersof£2,114million(2017:£1,828million).In2017,theincomestatementchargealsoincludedthechange
inreservesfortheheldforsaleKoreabusinessof£72million.

(iv) Reinsurers’ share of insurance contract liabilities

Insurancecontractliabilities
Claimsoutstanding

Total

Asia

2,675
102

2,777

US

5,910
752

6,662

31 Dec 2018 £m

UK and
Europe

Unallocated to
a segment

1,554
149

1,703

–
2

2

Total

10,139
1,005

11,144

31 Dec 
2017 £m

Total

8,720
953

9,673

TheGroupcedescertainbusinesstootherinsurancecompanies.AlthoughthecedingofinsurancedoesnotrelievetheGroupfrom
itsliabilitytoitspolicyholders,theGroupparticipatesinsuchagreementsforthepurposeofmanagingitslossexposure.TheGroup
evaluatesthefinancialconditionofitsreinsurersandmonitorsconcentrationofcreditriskfromsimilargeographicregions,activities
oreconomiccharacteristicsofthereinsurerstominimiseitsexposurefromreinsurerinsolvencies.Ofthereinsurers’shareofinsurance
contractliabilitiesbalanceof£11,144millionat31December2018(31December2017:£9,673million),86percent(31December2017:
97percent)ofthebalancewerefromreinsurerswithStandard&Poor’sratingA-andabove.

Thereinsurers’shareofinsurancecontractliabilitiesforAsiaprimarilyrelatestoprotectionbusinesswritteninHongKong.
ThereinsuranceassetforJacksonasshowninthetableaboveprimarilyrelatestocertainfullycollateralisedformerREALICbusiness

retainedbySwissRethrough100percentreinsuranceagreements.ApartfromthereinsuranceofREALICbusiness,theprincipal
reinsurancecededbyJacksonoutsidetheGroupisonterm-lifeinsurance,directandassumedaccidentandhealthbusinessandGMIB
variableannuityguarantees.Netcommissionsreceivedoncededbusinessandclaimsincurredcededtoexternalreinsurerstotalled
£7millionand£489millionrespectivelyduring2018(2017:£28millionand£526millionrespectively).Therewerenodeferredgains
orlossesonreinsurancecontractsineither2018or2017.

FurtherinformationonthereinsuranceagreementwithRothesayLifeenteredintobytheGroup’sUKandEuropeinsurancebusiness

in2018andlongevityreinsurancetransactionsoncertainaspectsoftheUK’sannuitybusinessin2017isprovidedinnotesD1.1and
B3(iii).Thegainsandlossesrecognisedinprofitorlossfortheotherreinsurancecontractswrittenintheyearwereimmaterial.

www.prudential.co.uk

AnnualReport2018 Prudential plc 243

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
C4.1(b) Asia insurance operations 
(i) Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds
Areconciliationofthetotalpolicyholderliabilitiesandunallocatedsurplusofwith-profitsfundsofAsiainsuranceoperationsfromthe
beginningoftheyeartotheendoftheyearisasfollows:

At1January2017
Comprising:

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

– Group's share of policyholder liabilities relating to joint ventures 

and associate note (i)

Premiums

Newbusiness
In-force

Surrenders note (ii) 
Maturities/deaths

Netflows note (iii)
Shareholders'transferspost-tax
Investment-relateditemsandothermovements
Foreignexchangetranslationdifferences note (v)

At 31 December 2017/1 January 2018

Comprising:

With-profits 
 business
£m
note(vi)

Unit-linked 
 liabilities 
£m

Other 
business
£m

Total 
£m

29,933

17,507

15,344

62,784

27,266

14,289

12,161

53,716

2,667

–

1,143
4,656

5,799
(324)
(901)

4,574
(54)
4,385
(2,401)

–

3,218

1,298
1,637

2,935
(2,288)
(150)

497
–
2,830
(807)

–

3,183

999
2,130

3,129
(467)
(858)

1,804
–
967
(740)

2,667

6,401

3,440
8,423

11,863
(3,079)
(1,909)

6,875
(54)
8,182
(3,948)

36,437

20,027

17,375

73,839

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

32,963

16,263

13,672

62,898

of financial position

3,474

–

–

3,474

– Group's share of policyholder liabilities relating to joint ventures 

and associate note (i)

Premiums

Newbusiness
In-force

Surrenders note (ii) 
Maturities/deaths

Netflows note (iii)
Shareholders'transferspost-tax
Investment-relateditemsandothermovements note (iv)
Foreignexchangetranslationdifferences note (v)

At 31 December 2018

Comprising:

–

3,764

3,703

7,467

1,155
5,280

6,435
(338)
(932)

5,165
(65)
(1,580)
2,209

1,426
1,767

3,193
(1,904)
(140)

1,149
–
(1,425)
431

1,085
2,474

3,559
(551)
(906)

2,102
–
221
717

3,666
9,521

13,187
(2,793)
(1,978)

8,416
(65)
(2,784)
3,357

42,166

20,182

20,415

82,763

– Policyholder liabilities on the consolidated statement of financial position
– Unallocated surplus of with-profits funds on the consolidated statement 

39,655

16,368

16,084

72,107

of financial position

2,511

–

–

2,511

– Group's share of policyholder liabilities relating to joint ventures 

and associate note (i)

Averagepolicyholderliabilitybalances note (vii)
2018

2017

–

3,814

4,331

8,145

36,309

30,115

20,105

18,767

18,895

16,359

75,309

65,241

244 Prudential plc AnnualReport2018

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C Balance sheet notes continuedNotes
(i)

TheGroup’sinvestmentinjointventuresareaccountedforonanequitymethodandtheGroup’sshareofthepolicyholderliabilitiesasshownaboverelatetothelifebusiness
inChina,IndiaandoftheTakafulbusinessinMalaysia.
Therateofsurrendersforshareholder-backedbusiness(expressedasapercentageofopeningliabilities)was6.6percentin2018(2017:8.4percent).

(ii)
(iii) Netflowshaveincreasedby£1,541millionto£8,416millionin2018predominantlyreflectingcontinuedgrowthofthein-forcebook.
(iv)

Investment-relateditemsandothermovementsfor2018primarilyrepresentunrealisedinvestmentslossesfollowingunfavourableequitymarketsintheyearandrising
interestrates.

(v) Movementsintheyearhavebeentranslatedattheaverageexchangeratesfortheyear.Theclosingbalancehasbeentranslatedattheclosingspotratesasattheendoftheyear.

(vi)

Differencesuponretranslationareincludedinforeignexchangetranslationdifferences.
Thepolicyholderliabilitiesofthewith-profitsbusinessof£39,655million,showninthetableabove,isafterdeductingtheintra-groupreinsuranceliabilitiescededbytheUKand
Europeinsuranceoperationsof£1,109milliontotheHongKongwith-profitsbusiness(31December2017:£1,235million).IncludingthisamounttheAsiawith-profitspolicyholder
liabilitiesare£40,764million(31December2017:£34,198million).

(vii) Averageshavebeenbasedonopeningandclosingbalancesandexcludeunallocatedsurplusofwith-profitsfunds.

(ii) Duration of liabilities
Thetablebelowshowsthecarryingvalueofpolicyholderliabilitiesandthematurityprofileofthecashflowsonadiscountedbasis,
takingaccountofexpectedfuturepremiumsandinvestmentreturns:

Policyholderliabilities

Expectedmaturity:
0to5years
5to10years
10to15years
15to20years
20to25years
Over25years

31 Dec 
2018 £m

72,107

31 Dec 
2018 %

31 Dec 
2017 £m

62,898

31 Dec 
2017 %

20
19
15
12
10
24

21
19
16
12
10
22

(iii) Summary policyholder liabilities (net of reinsurance) and unallocated surplus
At31December2018,thepolicyholderliabilitiesandunallocatedsurplusforAsiaoperationsexcludingjointventuresandafter
deductingintra-groupreinsuranceliabilitiescededbyUKandEuropeof£74,618million(2017:£66,372million),netofexternal
reinsuranceof£2,777million(2017:£1,960million),comprisedthefollowing:

HongKong
Indonesia
Malaysia
Singapore
Taiwan
Otheroperations

TotalAsiaoperations

2018 £m

2017 £m

34,545
3,680
5,447
18,154
4,203
5,812

71,841

29,411
3,762
5,014
17,432
3,729
5,064

64,412

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AnnualReport2018 Prudential plc 245

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
C4.1(c) US insurance operations 
(i) Analysis of movements in policyholder liabilities 
AreconciliationofthetotalpolicyholderliabilitiesofUSinsuranceoperationsfromthebeginningoftheyeartotheendoftheyear
isasfollows:

US insurance operations

At1January2017

Premiums
Surrenders
Maturities/deaths

Netflows note (ii)
Transfersfromgeneraltoseparateaccount
Investment-relateditemsandothermovements
Foreignexchangetranslationdifferences note (i)

At 31 December 2017/1 January 2018

Premiums
Surrenders
Maturities/deaths

Netflows note (ii)
AdditionforclosedblockofgrouppayoutannuitiesintheUS note (iii)
Transfersfromgeneraltoseparateaccount
Investment-relateditemsandothermovements note (iv)
Foreignexchangetranslationdifferences note (i)

At 31 December 2018

Averagepolicyholderliabilitybalances note (v)

2018

2017

Variable 
 annuity 
 separate 
 account 
 liabilities 
£m

Fixed annuity, 
 GICs and other 
 business
£m

Total
£m

120,411

57,215

177,626

11,529
(6,997)
(1,026)

3,506
2,096
15,956
(11,441)

3,690
(3,020)
(1,039)

(369)
(2,096)
295
(4,849)

15,219
(10,017)
(2,065)

3,137
–
16,251
(16,290)

130,528

50,196

180,724

10,969
(8,797)
(1,085)

1,087
–
530
(11,561)
7,636

2,971
(3,344)
(927)

(1,300)
4,143
(530)
1,562
3,309

13,940
(12,141)
(2,012)

(213)
4,143
–
(9,999)
10,945

128,220

57,380

185,600

129,374

125,469

52,752

182,126

53,706

179,175

Notes
(i) MovementsintheyearhavebeentranslatedatanaveragerateofUS$1.34:£1.00(2017:US$1.29:£1.00).TheclosingbalanceshavebeentranslatedatclosingrateofUS$1.27:

£1.00(2017:US$1.35:£1.00).Differencesuponretranslationareincludedinforeignexchangetranslationdifferences.

(ii) Netoutflowswere£213million(2017:inflows£3,137million),withpositiveinflowstovariableannuitiesbusinessasnewbusinessexceedswithdrawalsandsurrendersoffsetby

(iii)

outflowsfromfixedannuity,GICsandotherbusinessastheportfoliomatures.
InOctober2018,JacksonenteredintoanagreementwithJohnHancockLifetoreinsure100percentofthegrouppayoutannuitybusiness.Thetransactionresultedinanincrease
topolicyholderliabilitiesofJackson£4.1billionattheinceptionofthecontract.

(iv) Negativeinvestment-relateditemsandothermovementsinvariableannuityseparateaccountliabilitiesof£(11,561)millionfor2018primarilyreflectsthedecreaseinequityand
bondvaluesduringtheyear.Fixedannuity,GICandotherbusinessinvestmentandothermovementsof£1,562millionprimarilyreflecttheinterestcreditedtothepolicyholder
accountsandincreaseintheguaranteereservesintheyear.
Averageshavebeenbasedonopeningandclosingbalancesandadjustedforacquisitions,disposalsandcorporatetransactionsarisingintheyear.

(v)

246 Prudential plc AnnualReport2018

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C Balance sheet notes continued(ii) Duration of liabilities
Thetablebelowshowsthecarryingvalueofpolicyholderliabilitiesandmaturityprofileofthecashflowsonadiscountedbasisfor2018
and2017:

31 Dec 2018

31 Dec 2017

Fixed annuity 
and other
business 
(including 
GICs and 
similar 
contracts)
£m

Variable
 annuity
separate
account 
liabilities
£m

Fixed annuity 
and other
business 
(including 
GICs and 
similar 
contracts)
£m

Total
£m

Variable
 annuity
separate
account 
liabilities
£m

Total
£m

Policyholderliabilities

57,380

128,220

185,600

50,196

130,528

180,724

Expectedmaturity:
0to5years
5to10years
10to15years
15to20years
20to25years
Over25years

%

51
24
12
7
3
3

% 

% 

40
28
16
9
4
3

43
27
15
8
4
3

%

50
25
12
7
3
3

%

%

42
29
15
8
4
2

44
28
14
8
4
2

(iii) Aggregate account values
Thetablebelowshowsthedistributionofaccountvaluesforfixedannuities(fixedinterestrateandfixedindex),thefixedaccountportion
ofvariableannuities,andinterest-sensitivelifebusinesswithintherangeofminimumguaranteedinterestratesasdescribedinnoteC4.2(b).

Minimum guaranteed interest rate

31 Dec 2018

31 Dec 2017

31 Dec 2018

31 Dec 2017

Fixed annuities and the 
fixed account portion 
of variable annuities
£m

Interest-sensitive 
life business
£m

>0%–1.0%
>1.0%–2.0%
>2.0%–3.0%
>3.0%–4.0%
>4.0%–5.0%
>5.0%–6.0%

Total

7,584
6,789
10,075
1,274
1,794
225

27,741

6,887
7,385
9,799
1,272
1,744
220

27,307

–
–
229
2,394
2,106
1,703

6,432

–
–
221
2,341
2,059
1,651

6,272

www.prudential.co.uk

AnnualReport2018 Prudential plc 247

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
C4.1(d) UK and Europe insurance operations
(i) Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds 
Areconciliationofthetotalpolicyholderliabilitiesandunallocatedsurplusofwith-profitsfundsofUKandEuropeinsuranceoperations
fromthebeginningoftheyeartotheendoftheyearisasfollows:

At1January2017
Comprising:

– Policyholder liabilities on the consolidated statement of financial position
–  Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

Premiums
Surrenders
Maturities/deaths

Netflows note (i)
Shareholders'transferspost-tax
Switches
Investment-relateditemsandothermovements
Foreignexchangetranslationdifferences

At 31 December 2017/1 January 2018

Comprising:

– Policyholder liabilities on the consolidated statement of financial position
–  Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

ReclassificationofreinsuredUKannuitycontractsasheldforsale note (ii)

Premiums
Surrenders
Maturities/deaths

Netflows note (i)
Shareholders'transferspost-tax
Switches
Investment-relateditemsandothermovements note (iii)
Foreignexchangetranslationdifferences

At 31 December 2018

Comprising:

– Policyholder liabilities on the consolidated statement of financial position
–  Unallocated surplus of with-profits funds on the consolidated statement 

of financial position

Averagepolicyholderliabilitybalances note (iv)

2018

2017

Shareholder-backed funds 
and subsidiaries

With-profits
 sub-funds
£m
note(v)

Unit-linked 
liabilities
£m

Annuity
and other
long-term
business
£m

Total
£m

113,146

22,119

34,039

169,304

101,496

22,119

34,039

157,654

11,650
12,527
(4,506)
(4,564)

3,457
(233)
(192)
8,408
113

–
1,923
(2,342)
(612)

(1,031)
–
192
1,865
–

–
360
(91)
(1,959)

(1,690)
–
–
873
–

11,650
14,810
(6,939)
(7,135)

736
(233)
–
11,146
113

124,699

23,145

33,222

181,066

111,222

23,145

33,222

167,589

13,477
–

12,525
(4,764)
(4,552)

3,209
(259)
(165)
(3,341)
(14)

–
–

–
(10,858)

13,477
(10,858)

1,147
(1,950)
(619)

(1,422)
–
165
(1,171)
–

339
(66)
(1,625)

(1,352)
–
–
(969)
–

14,011
(6,780)
(6,796)

435
(259)
–
(5,481)
(14)

124,129

20,717

20,043

164,889

110,795

20,717

20,043

151,555

13,334

–

–

13,334

111,009

106,359

21,931

22,632

29,347

33,631

162,287

162,622

Notes
(i)

(ii)

(iii)

Netinflowswere£435million(31December2017:netinflowsof£736million).Inflowsintothewith-profitsbusinesswereoffsetbyoutflowsfromboththeannuitybusiness,asthe
closedbookmatures,andtheunit-linkedbusiness.Thelevelsofinflows/outflowsfortheunit-linkedbusinessisdrivenbycorporatepensionschemeswithtransfersinoroutfrom
onlyasmallnumberofschemesinfluencingthelevelofflowsintheyear.
ThereclassificationasheldforsaleofthereinsuredUKannuitybusinessthatwillbetransferredtoRothesaylifeoncethePartVIIprocessiscompletereflectsthevaluepolicyholder
liabilitiesheldat1January2018.
Investment-relateditemsandothermovementsforwith-profitsbusinessprincipallycompriseinvestmentreturnattributabletopolicyholdersreflectingfallingequitymarketsinthe
laterquarteroftheyear.Forshareholder-backedannuityandotherlong-termbusiness,investment-relateditemsandothermovementsincludetheeffectofmovementsininterest
ratesandcreditspreads.

(iv) Averageshavebeenbasedonopeningandclosingbalancesandadjustedforacquisitions,disposalsandcorporatetransactionsarisingintheyearandexcludeunallocatedsurplus

ofwith-profitsfunds.
IncludestheScottishAmicableInsuranceFund.

(v)

248 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continued(ii) Duration of liabilities
Withtheexceptionofmostunitisedwith-profitsbondsandotherwholeoflifecontracts,themajorityofthecontractsofUKandEurope
insuranceoperationshaveacontractterm.Ineffect,thematuritytermoftheothercontractsreflectstheearlierofdeath,maturity,orthe
policylapsing.Inaddition,asdescribedinnoteA3.1,with-profitscontractliabilitiesincludeprojectedfuturebonusesbasedoncurrent
investmentvalues.TheactualamountspayablewillvarywithfutureinvestmentperformanceofSAIFandtheWPSF.

Thefollowingtablesshowthecarryingvalueofthepolicyholderliabilitiesandthematurityprofileofthecashflows,ona

discountedbasis:

With-profits business

31 Dec 2018 £m

Annuity business
(insurance contracts)

Other

 Total

Insurance
contracts

Invest-
ment
contracts

Total

Non-
profit
annuities
within
 WPSF

Shareholder
-backed
annuity 

Total

Insurance
contracts

Invest-
ment
contracts

Total

Policyholderliabilities

34,242

67,020 101,262

9,533

19,119

28,652

6,063

15,578

21,641 151,555

Expectedmaturity:
0to5years
5to10years
10to15years
15to20years
20to25years
over25years

34
23
16
11
7
9

37
27
17
9
4
6

36
26
17
10
5
6

33
26
17
11
6
7

31 Dec 2018 %

27
23
19
14
9
8

29
24
18
13
8
8

31 Dec 2017 £m

44
25
15
8
4
4

32
24
18
12
7
7

36
24
17
11
6
6

35
25
17
10
6
7

Policyholderliabilities

38,285

62,328 100,613

10,609

32,572

43,181

6,714

17,081

23,795

167,589

Expectedmaturity:
0to5years
5to10years
10to15years
15to20years
20to25years
over25years

33
23
16
11
7
10

37
27
17
10
4
5

36
25
17
10
5
7

31
24
17
11
7
10

31 Dec 2017 %

26
23
18
13
9
11

27
23
18
13
9
10

41
26
15
9
5
4

31
22
18
13
8
8

34
23
17
12
7
7

34
25
17
11
6
7

— Thecashflowprojectionsofexpectedbenefitpaymentsusedinthematurityprofiletableabovearefromvalueofin-forcebusiness

andexcludethevalueoffuturenewbusiness,includingfuturevestingofinternalpensioncontracts.

— Benefitpaymentsdonotreflectthepatternofbonusesandshareholdertransfersinrespectofthewith-profitsbusiness.
— Shareholder-backedannuitybusinessincludestheex-PRILandthelegacyPACshareholderannuitybusinessbutexcludesthe

amountclassifiedasheldforsale.

— Investmentcontractsunder‘Other’comprisecertainunit-linkedandsimilarcontractsaccountedforunderIAS39andIFRS15.
— Forbusinesswithnomaturitytermincludedwithinthecontracts,forexample,with-profitsinvestmentbondssuchasPrudence

Bonds,anassumptionismadeastolikelydurationbasedonpriorexperience.

www.prudential.co.uk

AnnualReport2018 Prudential plc 249

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.1 Movement and duration of liabilities continued
(iii) Annuitant mortality 
MortalityassumptionsforUKannuitybusinessaresetinlightofrecentpopulationandinternalexperience,withanallowancefor
expectedfuturemortalityimprovements.Giventhelong-termnatureofannuitybusiness,longevityremainsasignificantassumptionin
determiningpolicyholderliabilities.Theassumptionsusedreferencerecentpopulationmortalitydata,withspecificriskfactorsapplied
onaperpolicybasistoreflectthefeaturesoftheCompany’sportfolio.

Therecentdecliningmortalityimprovementsobservedinpopulationdatawereconsideredaspartofthejudgementexercisedin

settingthe2018mortalitybasis.NewmortalityprojectionmodelsarereleasedregularlybytheContinuousMortalityInvestigation
(CMI).TheCMI2016modelwasusedtoproducethe2018resultsandtheCMI2015modelwasusedtoproducethe2017results.
ThedefaultcalibrationofCMI2016wasadoptedtoreflecttheCompany’sviewoffuturemortalityimprovementsbasedonarangeof
possibleoutcomes,withanappropriatemarginforprudence.Themortalityimprovementassumptionsusedaresummarisedinthe
tablebelow:

Year ended

CMI Model, with calibration to reflect future mortality improvements

31 December 2018

CMI 2016

31December2017

CMI2015

For males: with a long-term improvement rate of 2.25% pa
For females: with a long-term improvement rate of 2.00% pa

Formales:withalong-termimprovementrateof2.25%pa
Forfemales:withalong-termimprovementrateof2.00%pa

Forannuitiesindeferment,thetablesusedwereAM92–fouryears(males)andAF92–fouryears(females)for2018and2017.

C4.2 Products and determining contract liabilities

C4.2(a) Asia

Contract type

Description

Material features

Determination of liabilities

With-profits 
and 
participating 
contracts

Providessavingsand/orprotection
wherethebasicsumassuredcanbe
enhancedbyaprofitshare(or
bonus)fromtheunderlyingfundas
determinedatthediscretionofthe
Company.

Participatingproductsoftenoffera
guaranteedmaturityorsurrender
value.Declaredregularbonuses
areguaranteedoncevested.Future
bonusratesandcashdividendsare
notguaranteed.Marketvalue
adjustmentsandsurrender
penaltiesareusedforcertain
productswherethelawpermits
suchadjustments.Guaranteesare
predominantlysupportedby
segregatedlifefundsandtheir
estates.

With-profitscontractsare
predominantlysoldinHongKong,
MalaysiaandSingapore.Thetotal
valueofthewith-profitsfundsisdriven
bytheunderlyingassetvaluationwith
movementsreflectedprincipallyinthe
accountingvalueofpolicyholder
liabilitiesandunallocatedsurplus.

InTaiwanandIndia,USGAAPis
appliedformeasuringinsuranceassets
andliabilities.TheotherAsia
operationsprincipallyadoptagross
premiumvaluationmethod.

250 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedC4.2(a) Asia continued

Contract type

Description

Material features

Determination of liabilities

Term, whole 
life and 
endowment 
assurance

Non-participatingsavingsand/or
protectionwherethebenefitsare
guaranteed,ordeterminedbya
setofdefinedmarket-related
parameters.

Theseproductsoftenoffera
guaranteedmaturityandsurrender
value.ItiscommoninAsiafor
regulationsormarket-driven
demandandcompetitionto
providesomeformofcapitalvalue
protectionandminimumcrediting
interestrateguarantees.Thisis
reflectedwithintheguaranteed
maturityandsurrendervalues.
Guaranteesareborneby
shareholders.

Unit-linked

Combinessavingswithprotection,
thecashvalueofthepolicydepends
onthevalueoftheunderlying
unitisedfunds.

Theapproachtodeterminingthe
contractliabilitiesisgenerallydriven
bythelocalsolvencybasis.Agross
premiumvaluationmethodisusedin
thosecountrieswherearisk-based
capitalframeworkisadoptedforlocal
solvency.Underthegrosspremium
valuationmethod,allcashflowsare
valuedexplicitlyusingbestestimate
assumptionswithasuitablemarginfor
prudence.

Thisisachievedeitherthroughadding
anexplicitallowanceforassumptions
todeviatefrombestestimateorby
applyinganoverlayconstraintsothat
ondayonenonegativereserves(ie
wherefuturepremiuminflowsare
expectedtoexceedprudentfuture
claimsandoutflows)arederivedatan
individualpolicyholderlevel,ora
combinationofboth.

InVietnam,theCompanyusesan
estimationbasisalignedsubstantially
tothatusedbythecountriesapplying
thegrosspremiumvaluationmethod.

ForIndiaandTaiwan,USGAAPis
appliedformeasuringinsurance
liabilities.Forthesebusinesses,the
futurepolicyholderbenefitprovisions
fornon-linkedbusinessaredetermined
usingthenetlevelpremiummethod,
withanallowanceforsurrenders,
maintenanceandclaimsexpenses.
Ratesofinterestusedinestablishing
thepolicyholderbenefitprovisions
varybyoperationdependingonthe
circumstancesattachingtoeachblock
ofbusiness.

TheotherAsiaoperationsprincipally
adoptanetpremiumvaluationmethod
todeterminethefuturepolicyholder
benefitprovisions.

Theattachingliabilitiesreflecttheunit
valueobligationdrivenbythevalueof
theinvestmentsoftheunitfund.
Additionaltechnicalprovisionsareheld
forguaranteedbenefitsbeyondthe
unitfundvalueusingagrosspremium
valuationmethod.Theseadditional
provisionsarerecognisedasa
componentofotherbusinessliabilities.

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AnnualReport2018 Prudential plc 251

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.2 Products and determining contract liabilities continued

C4.2(a) Asia continued

Contract type

Description

Material features

Determination of liabilities

Health and 
protection

Healthandprotectionfeaturesare
offeredassupplementstothe
productslistedaboveorsoldas
standaloneproducts.Protection
coversmortalityormorbidity
benefitsincludinghealth,disability,
criticalillnessandaccident
coverage.

Thedeterminationoftheliabilities
ofhealthandprotectioncontracts
aredrivenbythelocalsolvencybasis.
Agrosspremiumvaluationmethod
isusedinthosecountrieswherea
risk-basedcapitalframeworkis
adoptedforlocalsolvency.Underthe
grosspremiumvaluationmethod,all
cashflowsarevaluedexplicitlyusing
bestestimateassumptionswitha
suitablemarginforprudence.

Thisisachievedeitherthroughadding
anexplicitallowanceforassumptions
todeviatefrombestestimateorby
applyinganoverlayconstraintsothat
ondayonenonegativereserves(ie
wherefuturepremiuminflowsare
expectedtoexceedprudentfuture
claimsandoutflows)arederivedatan
individualpolicyholderlevel,ora
combinationofboth.

252 Prudential plc AnnualReport2018

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C Balance sheet notes continuedC4.2(b) US

Contract type

Description

Material features

Determination of liabilities

Guaranteedminimuminterest
rate.At31December2018,
Jacksonhadfixedinterestrate
annuitiestotalling£12.6billion
(2017:£12.6billion)inaccount
valuewithminimumguaranteed
ratesrangingfrom1.0percentto
5.5percentanda2.91percent
averageguaranteedrate(2017:
1.0percentto5.5percent
anda2.93percentaverage
guaranteedrate).

Fixed interest 
rate annuities

Fixedinterestrateannuitiesare
primarilydeferredannuityproducts
thatareusedforassetaccumulation
inretirementplanningandfor
providingincomeinretirement.
At31December2018,fixedinterest
rateannuitiesaccountedfor
7percent(2017:7percent)ofpolicy
andcontractliabilitiesofJackson.

Thepolicyholderofafixedinterest
rateannuitypaysJacksona
premium,whichiscreditedtothe
policyholder’saccount.Periodically,
interestiscreditedtothe
policyholder’saccountandinsome
casesadministrativechargesare
deductedfromthepolicyholder’s
account.Jacksonmakesbenefit
paymentsatafuturedateas
specifiedinthepolicybasedonthe
valueofthepolicyholder’saccount
atthatdate.

ThepolicyprovidesthatatJackson’s
discretionitmayresettheinterest
rate,subjecttoaguaranteed
minimum.

Approximately64percent(2017:
60percent)ofthefixedinterest
rateannuitiesJacksonwrotein2018
providefora(positiveornegative)
marketvalueadjustment(MVA)
onsurrender.Thisformula-based
adjustmentapproximatesthe
changeinvaluethatassets
supportingtheproductwould
realiseasinterestratesmove.

AsexplainedinnoteA3.1allofJackson’s
insuranceliabilitiesarebasedon
USGAAP.Anoverviewofthedeferral
andamortisationofacquisitioncostsfor
JacksonisprovidedinnoteC5.2(b).

Withminorexceptionsthefollowingis
appliedtomostofJackson’scontracts.
Contractsareaccountedforasinvestment
contractsasdefinedforUSGAAP
purposesbyapplyingaretrospective
depositmethodtodeterminetheliability
forpolicyholderbenefits.

Thisisthenaugmentedby:

— Anyamountsthathavebeenassessed
tocompensatetheinsurerforservices
tobeperformedoverfutureperiods
(iedeferredincome);

— Anyamountspreviouslyassessed
againstpolicyholdersthatare
refundableonterminationofthe
contract;and

— Anyprobablefuturelossonthe

contract(iepremiumdeficiency).

Capitalisedacquisitioncostsanddeferred
incomeforthesecontractsareamortised
overthelifeofthebookofcontracts.

Thepresentvalueoftheestimatedgross
profitsiscomputedusingtherateof
interestthataccruestopolicyholder
balances(sometimesreferredtoasthe
contractrate).

Estimatedgrossprofitsincludeestimates
ofthefollowing,eachofwhichwillbe
determinedbasedonthebestestimate
ofamountsoverthelifeofthebookof
contractswithoutprovisionforadverse
deviation:

— Amountsexpectedtobeassessedfor
mortalitylessbenefitclaimsinexcess
ofrelatedpolicyholderbalances;
— Amountsexpectedtobeassessedfor
contractadministrationlesscosts
incurredforcontractadministration;
— Amountsexpectedtobeearnedfrom

theinvestmentofpolicyholder
balanceslessinterestcreditedto
policyholderbalances;

— Amountsexpectedtobeassessed
againstpolicyholderbalancesupon
terminationofcontracts(sometimes
referredtoassurrendercharges);and

— Otherexpectedassessmentsand

credits.

Theinterestguaranteesarenotexplicitly
valuedbutarereflectedastheyareearned
inthecurrentaccountliabilityvalue.

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C4.2 Products and determining contract liabilities continued

C4.2(b) US continued

Contract type

Description

Material features

Determination of liabilities

Guaranteedminimumratesare
generallysetat1.0to3.0percent.
At31December2018,Jacksonhad
fixedindexannuitiesallocatedto
indexedfundstotalling£6.0billion
(31December2017:£6.3billion)in
accountvaluewithminimum
guaranteedratesonindexaccounts
rangingfrom1.0percentto
3.0percentanda1.77percent
averageguaranteedrate(2017:
1.0percentto3.0percentanda
1.77percentaverageguarantee
rate).

Jacksonoffersanoptionallifetime
incomerider,whichcanbeelected
foranadditionalfee.

Jacksonalsooffersfixedinterest
accountsonsomefixedindex
annuityproducts.At31December
2018,fixedinterestaccountsof
fixedindexannuitiestotalled
£2.7billion(2017:£2.5billion)in
accountvalue.

Minimumguaranteedratesonfixed
interestaccountsrangefrom
1.0percentto3.0percentanda
2.57percentaverageguaranteed
rate(2017:1.0percentto
3.0percentanda2.58percent
averageguaranteedrate).

Thecontractsprovideannuity
paymentsthatmeetthe
requirementsofthespecific
pensionplanbeingcovered.In
somecases,thecontractshavepre-
retirementdeathand/or
withdrawalbenefits,pre-
retirementsurvivingspouse
benefits,and/orsubsidisedearly
retirementbenefits.

Theliabilityforpolicyholderbenefits
thatrepresenttheguaranteed
minimumreturnisdeterminedsimilarly
totheliabilitiesofthefixedinterest
annuityabove.Theequity-linked
returnoptionwithinthecontractis
treatedasanembeddedliabilityunder
USGAAPandthereforethiselementof
theliabilityisrecognisedatfairvalue.

Theliabilityforthelifetimeincome
riderisdeterminedeachperiodend
byestimatingtheexpectedvalueof
benefitsinexcessoftheprojected
accountbalanceandrecognisingthe
excessonaproratedbasisoverthelife
ofthecontractbasedontotalexpected
assessments.

Theliabilityforfuturebenefitsis
determinedunderUSGAAP
methodologyforlimited-payment
contracts,usingassumptionsasofthe
acquisitiondateastomortalityand
expenseplusprovisionsforadverse
deviation.

Fixed index 
annuities

Fixedindexannuitiesvaryin
structurebutaregenerallydeferred
annuitiesthatenablepolicyholders
toobtainaportionofanequity-
linkedreturn(basedonparticipation
ratesandcaps),andprovidea
guaranteedminimumreturn.Fixed
indexannuitiesaccountedfor
5percent(2017:5percent)of
Jackson’spolicyandcontract
liabilitiesat31December2018.

Jacksonhedgestheequityreturn
riskonfixedindexproductsusing
offsettingequityexposureinthe
variableannuityproduct.Thecost
ofhedgingistakenintoaccountin
settingtheindexparticipationrates
orcaps.

Group 
pay-out 
annuities

Grouppayoutannuitiesconsistof
ablockofdefinedbenefitannuity
plansassumedfromJohnHancock
USA.Asinglepremiumpayment
fromanemployer(contractholder)
fundsthepensionbenefitsforits
employees(participants).The
contractsaretailoredtomeetthe
requirementsofthespecificpension
planbeingcovered.Thisisaclosed
blockofbusinessfromtwo
standpoints:(1)JohnHancockUSA
isnolongersellingnewcontracts
and(2)contractholders
(companies)arenolongeradding
additionalparticipantstothese
definedbenefitpensionplans.The
majorityofparticipantsareinthe
payoutphase,buttherearesome
participantsinthedeferralphase.

254 Prudential plc AnnualReport2018

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C Balance sheet notes continuedC4.2(b) US continued

Contract type

Description

Material features

Determination of liabilities

Thegeneralprinciplesforfixedannuity
andfixedindexannuityalsoapplyto
variableannuities.

Theimpactofanyfixedaccount
interestguaranteesisreflectedasthey
areearnedinthecurrentaccount
value.

Jacksonregularlyevaluatesestimates
usedandadjuststhebenefitguarantee
liabilitybalances,witharelatedcharge
orcredittobenefitexpenseifactual
experienceorotherevidencesuggests
thatearlierassumptionsshouldbe
revised.

Variable 
annuities

Variableannuitiesaredeferred
annuitiesthathavethesametax
advantagesandpayoutoptionsas
fixedinterestrateandfixedindex
annuities.Theyarealsousedfor
assetaccumulationinretirement
planningandtoprovideincomein
retirement.At31December2018,
variableannuitiesaccountedfor
75percent(2017:77percent)of
Jackson’spolicyandcontract
liabilities.

Therateofreturndependsuponthe
performanceoftheselectedfund
portfolio.Policyholdersmayallocate
theirinvestmenttoeitherthefixed
accountoraselectionofvariable
accounts.Subjecttobenefit
guarantees,investmentriskonthe
variableaccountisbornebythe
policyholder,whileinvestmentrisk
onthefixedaccountisborneby
Jacksonthroughguaranteed
minimumfixedratesofreturn.At
31December2018,5percent
(2017:5percent)ofvariableannuity
fundswereinfixedaccounts.

Jacksonhadvariableannuityfunds
infixedaccountstotalling
£6.4billion(2017:£5.9billion)with
minimumguaranteedratesranging
from1.0percentto3.0percent
anda1.70percentaverage
guaranteedrate(2017:1.0percent
to3.0percentanda1.68percent
averageguaranteedrate).

Jacksonoffersachoiceof
guaranteedbenefitoptionswithin
itsvariableannuityproduct
portfolio,whichcanbeelectedfor
additionalfees.Theseguaranteed
benefitsmightbeexpressedasthe
returnofeither:(a)totaldeposits
madetothecontractadjustedfor
anypartialwithdrawals,(b)total
depositsmadetothecontract
adjustedforanypartial
withdrawals,plusaminimum
return,or(c)thehighestcontract
valueonaspecifiedanniversary
dateadjustedforanywithdrawals
followingthatcontractanniversary.

Jacksonhedgestheserisksusing
derivativeinstrumentsasdescribed
innoteC7.3

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C4.2 Products and determining contract liabilities continued

C4.2(b) US continued

Contract type

Description

Material features

Determination of liabilities

Variable 
annuities
continued

Thebenefitguaranteetypesare
setoutbelow:

Benefitsthatarepayableinthe
eventofdeath(guaranteed
minimumdeathbenefit).

Benefitsthatarepayableuponthe
depletionoffunds(guaranteed
minimumwithdrawalbenefit).

TheliabilityforGuaranteedMinimum
DeathBenefit(GMDB)isdetermined
eachperiodendbyestimatingthe
expectedvalueofbenefitsinexcess
oftheprojectedaccountbalanceand
recognisingtheexcessrateablyover
thelifeofthecontractbasedontotal
expectedassessments.At
31December2018,theseliabilities
werevaluedusingaseriesofstochastic
investmentperformancescenarios,a
meaninvestmentreturnof7.4percent
(2017:7.4percent)netofexternalfund
managementfees,andassumptionsfor
policyholderbehaviour,mortalityand
expensethataresimilartothoseused
inamortisingthecapitalisedacquisition
costs.

TheliabilityfortheGuaranteed
MinimumWithdrawalBenefit
(GMWB)‘forlife’portionisdetermined
similarlytoGMDBabove.

Provisionsforbenefitsunder
GuaranteedMinimumWithdrawal
Benefit‘notforlife’featuresare
recognisedatfairvalueunder
USGAAP.

Non-performanceriskisincorporated
intothefairvaluecalculationthrough
theuseofdiscountinterestrates
sourcedfromanAAcorporatecredit
curveasaproxyforJackson’sown
creditrisk.Otherriskmargins,
particularlyforpolicyholderbehaviour
andlong-termvolatility,arealso
incorporatedintothemodelthrough
theuseofexplicitlyconservative
assumptions.Onaperiodicbasis,
Jacksonvalidatestheresultingfair
valuesbasedoncomparisonstoother
modelsandmarketmovements.

256 Prudential plc AnnualReport2018

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C Balance sheet notes continuedC4.2(b) US continued

Contract type

Description

Material features

Determination of liabilities

Variable 
annuities
continued

Life 
insurance

Benefitsthatarepayableat
annuitisation(guaranteedminimum
incomebenefit).

Thisfeatureisnolongerofferedand
existingcoverageissubstantially
reinsured,subjecttodeductibles
andannualclaimlimits.

Benefitsthatarepayableattheend
ofaspecifiedperiod(guaranteed
minimumaccumulationbenefit).

Thisfeatureisnolongeroffered.

Excludingthebusinessthatis
subjecttotheretrocessiontreaties
at31December2018,Jacksonhad
interest-sensitivelifebusinessin
forcewithtotalaccountvalueof
£6.4billion(2017:£6.3billion),
withminimumguaranteedinterest
ratesrangingfrom2.5percentto
6.0percentwitha4.67percent
averageguaranteedrate(2017:
2.5percentto6.0percent
witha4.67percentaverage
guaranteedrate).

Lifeproductsincludetermlife,
traditionallifeandinterest-sensitive
life(universallifeandvariable
universallife).Lifeinsurance
productsaccountedfor9percent
(2017:9percent)ofJackson’s
policyandcontractliabilitiesat
31December2018.Jackson
discontinuednewsalesoflife
insuranceproductsin2012.

Termlifeprovidesprotectionfora
definedperiodandabenefitthatis
payabletoadesignatedbeneficiary
upondeathoftheinsured.

Traditionallifeprovidesprotection
foreitheradefinedperiodoruntil
astatedageandincludesa
predeterminedcashvalue.

ThedirectGuaranteedMinimum
IncomeBenefit(GMIB)liabilityis
determinedbyestimatingthe
expectedvalueoftheannuitisation
benefitsinexcessoftheprojected
accountbalanceatthedateof
annuitisationandrecognisingthe
excessrateablyoverthelifeofthe
contractbasedontotalexpected
assessments.

GuaranteedMinimumIncomeBenefits
arereinsured,subjecttoadeductible
andannualclaimlimits.Duetothe
netsettlementprovisionsofthe
reinsuranceagreement,underthe
‘grandfathered’USGAAP,itis
recognisedatfairvaluewiththe
changeinfairvalueincludedasa
componentofshort-termfluctuations.

Volatilityandnon-performancerisk
isconsideredasperGMWBabove.

ProvisionsforGuaranteedMinimum
AccumulationBenefit(GMAB)
arerecognisedatfairvalueunder
USGAAP.Volatilityandnon-
performanceriskisconsideredasper
GMWBabove.

Fortermandtraditionallifeinsurance
contracts,provisionsforfuturepolicy
benefitsaredeterminedunder
USGAAPusingthenetlevelpremium
methodandassumptionsasofthe
issuedateastomortality,interest,
policylapsesandexpensesplus
provisionsforadversedeviationfor
directlysoldbusinessandassumptions
atpurchaseforacquiredbusiness.

Foruniversallifeandvariableuniversal
lifearetrospectivedepositmethod
isusedtodeterminetheliabilityfor
policyholderbenefits.Thisisthen
augmentedbyadditionalliabilities
toaccountforno-lapseguarantees,
profitsfollowedbylosses,contract
featuressuchaspersistencybonuses,
andcostofinterestrateguarantees.

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C4.2 Products and determining contract liabilities continued

C4.2(b) US continued

Contract type

Description

Material features

Determination of liabilities

Life 
insurance
continued

Institutional 
products

Universallifeprovidespermanent
individuallifeinsuranceforthelife
oftheinsuredandincludesa
savingselement.

Variableuniversallifeisatypeoflife
insurancepolicythatcombines
deathbenefitprotectionwiththe
abilityforthepolicyholderaccount
tobeinvestedinseparateaccount
funds.Forcertainfixeduniversallife
plans,additionalprovisionsareheld
toreflecttheexistenceof
guaranteesofferedinthepastthat
arenolongersupportedbyearnings
ontheexistingassetportfolio,orfor
situationswherefuturemortality
chargesarenotexpectedtobe
sufficienttoprovideforfuture
mortalitycosts.

Institutionalproductsare:
guaranteedinvestmentcontracts
(GICs),fundingagreements
(includingagreementsissuedin
conjunctionwithJackson’s
participationintheUSFederal
HomeLoanBankprogramme)and
MediumTermNotefunding
agreements.At31December2018,
institutionalproductsaccountedfor
1percentofcontractliabilities
(31December2017:1percent).

Institutionalproductsareclassified
asinvestmentcontracts,andare
accountedforasfinancialliabilities.
Thecurrencyriskoncontractsthat
representcurrencyobligationsother
thanUSdollarsarehedgedusing
cross-currencyswaps.

GICsfeaturealumpsum
policyholderdepositonwhich
interestispaidataratefixedat
inception.Marketvalue
adjustmentsaremadetothevalue
ofanyearlywithdrawals.

Fundingagreementsfeatureeither
lumpsumorperiodicpolicyholder
deposits.Interestispaidatafixed
orindexlinkedrate.Funding
agreementshaveadurationof
betweenoneand30years.In2018
and2017therewerenofunding
agreementsterminablebythe
policyholderwithlessthan90days’
notice.

258 Prudential plc AnnualReport2018

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C Balance sheet notes continuedC4.2(c) UK and Europe

Contract type

Description

PruFund 
contracts

Arangeofwith-profitscontracts
offerpolicyholdersachoiceof
investmentprofiles.

Unliketraditionalwith-profits
contracts,noregularbonusesare
declared.Totalpolicyholderreturn
isdeterminedbyanExpected
GrowthRate(EGR).AdifferentEGR
isappliedforeachofthedifferent
PruFundfundswithintherange,
eachrelatingtotheindividualasset
mixofthatfund.Theapplicable
EGR,netoftherelevantcharges,
isappliedtocalculatethesmoothed
unitvalueofpolicyholderfunds.

Innormalinvestmentconditionsthe
EGRisexpectedtoreflectPAC’s
viewofhowthefundswillperform
overthelongerterm.Anadjustment
ismadetothesmoothedunitvalueif
itmovesoutsideofaspecifiedrange
relativetothevalueofthe
underlyingassets.

With-profitscontractsprovide
returnstopolicyholdersthrough
bonusesthatare‘smoothed’.There
aretwotypesofbonuses:‘regular’
and‘final’.

Regularbonusratesaredetermined
foreachtypeofpolicyprimarilyby
targetingthebonuslevelata
prudentproportionofthelong-term
expectedfutureinvestmentreturn
onunderlyingassets,reducedas
appropriateforeachtypeofpolicy
toallowforitemssuchasexpenses,
charges,taxandshareholders’
transfers.

With-profits 
contracts in 
WPSF

Material features

Determination of liabilities

TheEGRsarereviewedand
updatedquarterly,withthe
smoothedunitvaluecalculated
daily.Prescribedadjustmentsto
thesmoothedunitvalueareapplied
quarterly,monthlyordaily,
dependingonspecificmarket
conditionrelatedtriggers.

Ifthecustomerterminatesthe
policythesmoothedunitvalueis
paidout.Forthepurposesof
determiningshareholdertransfers,
thedifferencebetweenthe
smoothedunitvalueonwithdrawal
andtheinitialinvestmentistreated
asaterminalbonus.

Regularbonusesaretypically
declaredonceayear,andonce
credited,areguaranteedin
accordancewiththetermsofthe
particularproduct.Finalbonus
ratesareguaranteedonlyuntilthe
nextbonusdeclaration.

Theshareholderreceivesoneninth
ofthecostofbonusesdeclaredto
thecustomerdistributedbythe
typicalregularandfinalbonuses.

TheliabilitiesforPruFundcontracts
arecalculatedinaccordancewith
themethodologyappliedtoother
with-profitssub-fundcontracts,
asdescribedbelow.

Thepolicyholderliabilitiesreported
fortheWPSFareprimarilyfortwo
broadtypesofbusiness.Theseare
accumulatingandconventional
with-profitscontracts.The
policyholderliabilitiesoftheWPSF
areaccountedforinaccordance
withtherequirementsof
‘grandfathered’FRS27.

Forwith-profitsbusinessamarket
consistentvaluationisperformed.
Additionalassumptionsrequiredare
forpersistencyandthemanagement
actionsunderwhichthefundis
managed.Assumptionsusedfora
market-consistentvaluationtypically
donotcontainmargins,whereasthose
usedforthevaluationofotherclasses
ofbusinessdo.

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C4.2 Products and determining contract liabilities continued

C4.2(c) UK and Europe continued

Contract type

Description

Material features

Determination of liabilities

With-profits 
contracts in 
WPSF 
continued

Innormalinvestmentconditions,
PACexpectschangesinregular
bonusratestobegradualovertime.
However,PACretainsthediscretion
whetherornottodeclarearegular
bonuseachyear,andthereisno
limitontheamountbywhichregular
bonusratescanchange.

Afinalbonuswhichisnormally
declaredannually,maybeadded
whenaclaimispaidorwhenunits
ofaunitisedproductarerealised.

Theratesoffinalbonususuallyvary
bytypeofpolicyandbyreference
totheperiod,usuallyayear,in
whichthepolicycommencesor
eachpremiumispaid.Theserates
aredeterminedbyreferencetothe
assetsharesforthesamplepolicies
butsubjecttothesmoothing
approachasexplainedopposite.

Theprovisionshavebeendetermined
onabasisconsistentwiththedetailed
methodologyincludedinregulations
containedinthePRA’spreviously
issuedrulesforthedeterminationof
reservesonthePRA’s‘realistic’Peak2
basis.Thoughnolongerinforcefor
regulatorypurposes,theserules
continuetobeappliedtodetermine
with-profitscontractliabilitiesin
accordancewithIFRS4.Inaggregate,
theregimehastheeffectofplacinga
valueontheliabilitiesofUKwith-
profitscontracts,whichreflectsthe
amountsexpectedtobepaidbasedon
thecurrentvalueofinvestmentsheld
bythewith-profitsfundsandcurrent
circumstances.Thesecontractsare
acombinationofinsuranceand
investmentcontractswith
discretionaryparticipationfeatures,
asdefinedbyIFRS4.

Theliabilitiescalculationunderthe
realisticregimerequirementis
explainedfurtherinnoteA3.1under
theUKregulatedwith-profitssection.

Persistencyassumptionsaresetbased
ontheresultsofthemostrecent
experienceanalysislookingatthe
experienceoverrecentyearsofthe
relevantbusiness.

Maintenanceand,forsomeclasses
ofbusiness,terminationexpense
assumptionsareexpressedasper
policyamounts.Theyaresetbasedon
theexpensesincurredduringtheyear,
includinganallowanceforongoing
investmentexpenditureandallocated
betweenentitiesandproductgroups
inaccordancewiththeoperation’s
internalcostallocationmodel.Expense
inflationassumptionsaresetconsistent
withtheeconomicbasisandbasedon
theinflationswapspotcurve.

Thecontractliabilitiesforwith-profits
businessalsorequireassumptionsfor
mortality.Thesearesetbasedonthe
resultsofrecentexperienceanalysis.

260 Prudential plc AnnualReport2018

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C Balance sheet notes continuedC4.2(c) UK and Europe continued

Contract type

Description

Material features

Determination of liabilities

Provisionismadefortherisks
attachingtosomeSAIFunitised
with-profitspoliciesthathave
(MarketValueReduction)
MVR-freedatesandforthose
SAIFproductswhichhavea
guaranteedminimumbenefiton
deathormaturityofpremiums
accumulatedat4percentper
annum.

TheGroup’smainexposureto
guaranteedannuitiesintheUK
isthroughSAIFandaprovision
of£361millionwasheldin
SAIFat31December2018
(31December2017:
£503million)tohonourthe
guarantees.AsSAIFisa
separatesub-fundsolelyforthe
benefitofpolicyholdersofSAIF,
thisprovisionhasnoimpacton
thefinancialpositionofthe
Group’sshareholders’equity.

Asperwith-profitsproducts.

SAIF 
with-profits

Annuities 
– level, fixed 
increase and 
inflation-
linked 
annuities

SAIFisaring-fencedwith-profits
sub-fundofPAC.Nonewbusiness
iswritteninSAIF,althoughregular
premiumsarestillbeingpaidon
in-forcepolicies.Thefundissolely
forthebenefitofpolicyholders
ofSAIF.Shareholdershaveno
interestintheprofitsofthisfund
althoughtheyareentitledtoasset
managementfeesonthisbusiness.
Theprocessfordetermining
policyholderbonusesofSAIF
with-profitspolicies,issimilarto
thatforthewith-profitspolicies
oftheWPSF.However,inaddition,
thesurplusassetsinSAIFare
allocatedtopoliciesinanorderly
andequitabledistributionover
timeasenhancementsto
policyholderbenefits.

Level
Provideafixedannuitypayment
overthepolicyholder’slife.

Fixed increase
Provideforaregularannuity
paymentwhichincorporates
automaticincreasesinannuity
paymentsbyfixedamountsoverthe
policyholder’slife.

Inflation-linked
Provideforaregularannuity
paymenttowhichanadditional
amountisaddedperiodicallybased
ontheincreaseintheUKRPI.

With-profits
Writteninthewith-profitsfund,
thesecombinetheincomefeatures
ofannuityproductswiththe
investmentsmoothingfeaturesof
with-profitsproductsandenable
policyholderstoobtainexposureto
investmentreturnonthewith-
profitsfundequityshares,property
andotherinvestmentcategories
overtime.

Theprocessofdetermining
policyholderliabilitiesofSAIFissimilar
tothatforthewith-profitspoliciesof
theWPSF.

Annuityliabilitiesarecalculatedasthe
expectedfuturevalueoffutureannuity
paymentsandexpensesdiscountedby
avaluationinterestrate.

Keyassumptionsinclude:

Mortality
Themortalityassumptionsaresetin
lightofrecentpopulationandinternal
experience.Theassumptionsused
areadjustedpercentagesofstandard
actuarialmortalitytableswithan
allowanceforfuturemortality
improvements,theeffectofanti-
selectionandcharacteristicsspecific
toeachindividualpolicyholder.
Whereannuitieshavebeensoldon
anenhancedbasistoimpairedlives
anadditionalageadjustmentismade.

Newmortalityprojectionmodelsare
releasedannuallybytheContinuous
MortalityInvestigation(CMI).The
CMI2016modelwasusedtoproduce
the2018resultscalibratedtoreflect
anappropriateviewoffuture
mortalityimprovements.

Forannuitiesinpayment,themortality
tablesusedaresetoutinC4.1(d)(iii).

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C4.2 Products and determining contract liabilities continued

C4.2(c) UK and Europe continued

Contract type

Description

Material features

Determination of liabilities

Annuities 
– level, fixed 
increase and 
inflation-
linked 
annuities 
continued

Expense
Maintenanceexpenseassumptionsare
expressedasperpolicyamounts.They
aresetbasedontheexpensesincurred
duringtheyear,includinganallowance
forongoinginvestmentexpenditure
andallocatedbetweenentitiesand
productgroupsinaccordancewiththe
operation’sinternalcostallocation
model.Amarginforadversedeviation
isaddedtothisamount.Expense
inflationassumptionsaresetconsistent
withtheeconomicbasisandbasedon
theinflationswapspotcurve.

Valuation interest rates 
Valuationinterestratesusedto
discounttheliabilitiesarebasedonthe
yieldsasatthevaluationdateonthe
assetsbackingthetechnicalprovisions.
Forfixedinterestsecuritiestheinternal
rateofreturnoftheassetsbackingthe
liabilitiesisused.Propertiesarevalued
usingtheredemptionyield,andfor
equitiesitisthegreaterofthedividend
yieldandtheaverageofthedividend
yieldandtheearningsyield.An
adjustmentismadetotheyieldon
non-risk-freefixedinterestsecurities
andpropertytoreflectcreditrisk.

Credit risk 
ForIFRSreporting,theresultsforUK
shareholder-backedannuitybusiness
areparticularlysensitivetothe
allowancesmadeforcreditriskonfixed
interestsecurities.Furtherdetailson
creditriskallowanceareprovidedin
noteB3(ii).

262 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedC4.2(c) UK and Europe continued

Contract type

Description

Material features

Determination of liabilities

Unit-linked

UKandEuropeinsurance
operationsalsohaveabookof
unit-linkedpolicies.

Therearenoguaranteed
maturityvaluesorguaranteed
annuityoptionsonunit-linked
policiesexceptforminor
amountsforcertainpolicies
linkedtocashunitswithinSAIF.

Forunit-linkedcontractstheattaching
liabilityreflectstheunitvalue
obligationand,inthecaseofpolicies
classifiedasinsurancecontracts,
provisionforexpensesandmortality
risk.Thelattercomponentis
determinedbyapplyingmortality
assumptionsonabasisthatis
appropriateforthepolicyholder
profile.

Forthosecontractswherethelevelof
insuranceriskisinsignificant,theassets
andliabilitiesarisingunderthe
contractsaredistinguishedbetween
thosethatrelatetothefinancial
instrumentliabilityandacquisition
costsanddeferredincomethatrelate
tothecomponentofthecontractthat
relatestoinvestmentmanagement.
Acquisitioncostsanddeferredincome
arerecognisedconsistentwiththelevel
ofserviceprovisioninlinewiththe
requirementsofIFRS15.

Tocalculatethenon-unitreservesfor
linkedbusiness,assumptionshave
beensetforthegrossunitgrowthrate
andtherateofinflationofmaintenance
expenses,aswellasforthevaluation
interestrate.

Operation of the UK with-profits sub-funds
TheWPSFmainlycontainswith-profitsbusinessbutitalsocontainssomenon-profitbusiness(unit-linked,termassurancesand
annuities).TheWPSF’sprofits,apportioned90percenttoitspolicyholdersand10percenttoshareholdersassurplusfordistribution,
aredeterminedviatheannualactuarialvaluation.

Application of significant judgement
DeterminingbonusesusingthetabledescribedinthematerialfeaturestableaboverequiresthePACBoardtoapplysignificant
judgementinmanyrespects,includinginparticularthefollowing:

— Determiningwhatconstitutesfairtreatmentofcustomers;
— Smoothingofinvestmentreturns;and
— Determiningatwhatleveltosetbonusestoensurethattheyarecompetitive.

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AnnualReport2018 Prudential plc 263

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC4 Policyholder liabilities and unallocated surplus continued

C4.2 Products and determining contract liabilities continued
Key assumptions
Theoverallrateofreturnoninvestmentsandtheexpectationoffutureinvestmentreturnsarethemostimportantinfluencesinbonus
rates,subjecttothesmoothingdescribedbelow.Prudentialdeterminestheassumptionstoapplyinrespectofthesefactors,including
theeffectsofreasonablylikelychangesinkeyassumptions,inthecontextoftheoverarchingdiscretionaryandsmoothingframework
thatappliestoitswith-profitsbusiness.Assuch,itisnotpossibletospecificallyquantifytheeffectsofeachoftheseassumptions,orof
reasonablylikelychangesintheseassumptions.

conceptuallywiththeapproachadoptedbyotherfirmsthatmanageawith-profitsbusinessandisalsoconsistentwiththerequirements
ofthePrinciplesandPracticesofFinancialManagement(PPFM)thatareappliedinthemanagementoftheirwith-profitsfunds.

Prudential’sapproach,inapplyingsignificantjudgementanddiscretioninrelationtodeterminingbonusrates,isconsistent

Inaccordancewithindustry-wideregulatoryrequirements,thePACBoardhasappointed:

— AchiefactuarywhoprovidesthePACBoardwithallactuarialadvice;
— Awith-profitsactuarywhosespecificdutyistoadvisethePACBoardonthereasonablenessandproportionalityofthemannerin
whichitsdiscretionhasbeenexercisedinapplyingtheprinciplesandpracticesoffinancialmanagementandthemannerinwhich
anyconflictinginterestshavebeenaddressed;and

— Awith-profitscommitteeofindependentindividuals,whichassessesthedegreeofcompliancewiththePPFMandthemannerin

whichconflictingrightshavebeenaddressed.

Determination of bonus rates
IndeterminingbonusratesfortheUKwith-profitspolicies,smoothingisappliedtotheallocationoftheoverallearningsoftheUK
with-profitsfundofwhichtheinvestmentreturnisasignificantelement.
 Thedegreeofsmoothingisillustratednumericallybycomparinginthefollowingtabletherelatively‘smoothed’levelofpolicyholder
bonusesdeclaredaspartofthesurplusfordistribution,withthemorevolatilemovementininvestmentreturnandotheritemsofincome
andexpenditureoftheUKcomponentoftheUKwith-profitsfundforeachyearpresented.

Netincomeofthefund:
Investmentreturn
Claimsincurred
Movementinpolicyholderliabilities
Addbackpolicyholderbonusesfortheyear(asshownbelow)
Claimsincurredandmovementinpolicyholderliabilities

(includingchargeforprovisionforassetsharesandexcludingpolicyholderbonuses)

Earnedpremiums,netofreinsurance
Otherincome
Acquisitioncostsandotherexpenditure
Shareofprofitsfrominvestmentjointventures
Taxcredit(charge)

Netincomeofthefundbeforemovementinunallocatedsurplus
Movementinunallocatedsurplus

Surplusfordistribution

Surplusfordistributionallocatedasfollows:

–90%policyholders'bonus(asshownabove)
–10%shareholders’transfers

2018 £m

2017 £m

(2,261)
(8,776)
(554)
2,345

(6,985)
12,505
36
(1,170)
36
273

2,434
170

2,604

9,985
(8,449)
(10,011)
2,071

(16,389)
12,508
35
(1,732)
106
(440)

4,073
(1,769)

2,304

2,345
259

2,604

2,071
233

2,304

264 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedC5 Intangible assets 

C5.1 Goodwill

Carryingvalueatbeginningofyear
AcquisitionofTMBAssetManagementCo.,Ltd.inThailand(seenoteD1.2)
Otheradditionsintheyear(seebelow)
Disposals/reclassificationstoheldforsale
Exchangedifferences

Carrying value at end of year

Comprising:
M&G–attributabletoshareholders
Other–attributabletoshareholders

Goodwill–attributabletoshareholders

Venturefundinvestments–attributabletowith-profitsfunds

31 Dec 2018 £m

31 Dec 2017 £m

Attributable to:

Shareholders With-profits

1,458
181
–
–
12

1,651

24
–
195
(10)
(3)

206

Total

1,482
181
195
(10)
9

1,857

1,153
498

1,651

206

1,857

Total

1,628
–
9
(155)
–

1,482

1,153
305

1,458

24

1,482

During2018,theUKwith-profitsfund,viaitsventurefundholdingsmanagedbyM&GPrudentialassetmanagement,madeasmall
numberofacquisitionsthatareconsolidatedbytheGroupresultinginanadditiontogoodwillof£195million.Asthesetransactionsare
withinthewith-profitsfund,theyhavenoimpactonshareholders’profitorequityfortheyearended31December2018.Theimpacton
theGroup’sconsolidatedrevenue,includinginvestmentreturns,isnotmaterial.Hadtheacquisitionsbeeneffectedat1January2018,
therevenueandprofitoftheGroupfor2018wouldnothavebeenmateriallydifferent.

Impairment testing
Goodwilldoesnotgeneratecashflowsindependentlyofothergroupsofassetsandthusisassignedtocash-generatingunitsforthe
purposesofimpairmenttesting.Thesecash-generatingunitsarebaseduponhowmanagementmonitorsthebusinessandrepresentthe
lowestleveltowhichgoodwillcanbeallocatedonareasonablebasis.

Assessment of whether goodwill may be impaired
Goodwillistestedforimpairmentbycomparingthecash-generatingunit’scarryingamount,includinganygoodwill,withitsrecoverable
amount.TheGroup’smethodologyofassessingwhethergoodwillmaybeimpairedforacquiredlifeandassetmanagementoperationsis
discussedbelow:

M&G
TherecoverableamountfortheM&Gbusiness(whichispartoftheUKandEuropeoperatingsegment)hasbeendeterminedby
calculatingthevalueinuseofM&GGroupLimitedanditssubsidiaries(consideredtobeacash-generatingunitduring2018).Thishas
beencalculatedbyaggregatingthepresentvalueoffuturecashflowsexpectedtobederivedfromtheM&Gbusiness.

Thediscountedcashflowvaluationhasbeenbasedonathree-yearplanpreparedbyM&G,andapprovedbymanagement,andcash

flowprojectionsforlateryears.

Thevalueinuseisparticularlysensitivetoanumberofkeyassumptionsasfollows:

— Thesetofeconomic,marketandbusinessassumptionsusedtoderivethethree-yearplan.Thedirectandsecondaryeffectsofrecent
developments,suchaschangesinglobalequitymarketsandtrendsinfundflows,areconsideredbymanagementinarrivingatthe
expectationsforthefinalprojectionsfortheplan;

— Theassumedgrowthrateonforecastcashflowsbeyondtheterminalyearoftheplanafterconsideringexpectedfutureandpast

growthrates.Agrowthrateof1.7percent(2017:1.7percent)hasbeenusedtoextrapolatebeyondtheplanperiod;

— Theriskdiscountrate.Differingdiscountrateshavebeenappliedinaccordancewiththenatureoftheindividualcomponent

businesses.Forthemostmaterialcomponentretailandinstitutionalbusiness,ariskdiscountrateof12percent(2017:12percent)has
beenappliedtopost-taxcashflows.Thepre-taxriskdiscountratewas15percent(2017:15percent);and

— Thatassetmanagementcontractscontinueonsimilarterms.Managementbelievesthatanyreasonablechangeinthekey

assumptionswouldnotcausetherecoverableamountofM&Gtofallbelowitscarryingamount.

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AnnualReport2018 Prudential plc 265

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC5 Intangible assets continued

C5.1 Goodwill continued
Other goodwill attributable to shareholders
OthergoodwillattributabletoshareholdersrepresentsamountsallocatedtoentitiesinAsiainrespectofbothacquiredasset
managementandlifebusinesses.Thegoodwillinrespectofassetmanagementbusinessesat31December2018comprisedmainlythe
goodwillarisingfromtheacquisitionofTMBAssetManagementCo.,Ltd.inThailandduringtheyear(seenoteD1.2).At31December
2018,therecoverableamountofthisbusinesshasbeendeterminedbyusingadiscountedcashflowvaluation.

Foracquiredlifebusinesses,theCompanyroutinelycomparestheaggregateofnetassetvalueandacquiredgoodwillonanIFRS
basisofacquiredlifebusinesswiththevalueofthecurrentin-forcebusinessasdeterminedusingtheEEVmethodology.Anyexcessof
IFRSoverEEVcarryingvalueisthencomparedwithEEVbasisvalueofcurrentandprojectedfuturenewbusinesstodeterminewhether
thereisanyindicationthatthegoodwillintheIFRSstatementoffinancialpositionmaybeimpaired.Themethodologyandassumptions
underpinningtheGroup’sEEVbasisofreportingareincludedintheEEVbasissupplementaryinformationinthisAnnualReport.

Venture fund investments
Goodwillforventurefundinvestmentsistestedforimpairmentbycomparingthebusiness’scarryingvalue,includinggoodwilltoits
recoverableamount(fairvaluelesscoststosell).Theaccumulatedimpairmentofgoodwillasat31December2018was£4.7million
(31December2017:nil),whollyattributabletowith-profitsfunds.

C5.2 Deferred acquisition costs and other intangible assets 

Deferredacquisitioncostsandotherintangibleassetsattributabletoshareholders note (i)
Otherintangibleassets,includingcomputersoftware,attributabletowith-profitsfunds

Totalofdeferredacquisitioncostsandotherintangibleassets

(i) Deferred acquisition costs and other intangible assets attributable to shareholders
Totaldeferredacquisitioncostsandotherintangibleassetsattributabletoshareholderscomprise:

DeferredacquisitioncostsrelatedtoinsurancecontractsasclassifiedunderIFRS4
Deferredacquisitioncostsrelatedtoinvestmentmanagementcontracts,includinglifeassurancecontracts

classifiedasfinancialinstrumentsandinvestmentmanagementcontractsunderIFRS4

Deferredacquisitioncostsrelatedtoinsuranceandinvestmentcontracts note (ii)

Presentvalueofacquiredin-forcepoliciesforinsurancecontractsasclassifiedunderIFRS4(PVIF)
Distributionrightsandotherintangibles

Presentvalueofacquiredin-force(PVIF)andotherintangiblesattributabletoshareholders note (iii)

31 Dec 
2018 £m

11,784
139

11,923

31 Dec 
2017 £m

10,866
145

11,011

31 Dec 
2018 £m

10,017

78

10,095

34
1,655

1,689

31 Dec 
2017 £m

9,170

63

9,233

36
1,597

1,633

Totalofdeferredacquisitioncostsandotherintangibleassets note (a)

11,784

10,866

266 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedNotes
(a)

Total deferred acquisition costs and other intangible assets can be further analysed by business operations as follows:

31 Dec 2018 £m

Deferred acquisition costs

31 Dec 
2017 £m

Balance at 1 January
Additions
Amortisationtotheincomestatement: note (c)†
AdjustedIFRSoperatingprofitbasedon
longer-terminvestmentreturns

Non-operatingprofit

Disposalsandtransfers
Exchangedifferencesandothermovements
AmortisationofDACrelatedtonetunrealised
valuationmovementsontheUSinsurance
operation’savailable-for-salesecuritiesrecognised
withinothercomprehensiveincome

Balance at 31 December

Asia
insurance

946
419

(148)
–
(148)
–
47

US
insurance
note(b)

8,197
569

(683)
(114)
(797)
–
512

–

1,264

246

8,727

UK and
Europe
insurance

All
asset
manage-
ment

PVIF and 
 other 
 intangibles*

Total

Total

84
15

(11)
–
(11)
–
(2)

–

86

6
15

(3)
–
(3)
–
–

–

18

1,633
230

10,866
1,248

10,755
1,240

(179)
(4)
(183)
(14)
23

(1,024)
(118)
(1,142)
(14)
580

(709)
455
(254)
–
(799)

–

246

(76)

1,689

11,784

10,866

*PVIFandotherintangiblescomprisePVIF,distributionrightsandotherintangiblessuchassoftwarerights.Distributionrightsrelatetoamountsthathavebeenpaidorhave

becomeunconditionallydueforpaymentasaresultofpasteventsinrespectofbancassurancepartnershiparrangementsinAsia.Theseagreementsallowforbankdistribution
ofPrudential’sinsuranceproductsforafixedperiodoftime.Softwarerightsincludeadditionsof£34million,amortisationof£32million,foreignexchangelossesof£7millionand
abalanceat31December2018of£62million.

†UndertheGroup’sapplicationofIFRS4,USGAAPisusedformeasuringtheinsuranceassetsandliabilitiesofitsUSandcertainAsiaoperations.UnderUSGAAP,mostofthe

USinsuranceoperation’sproductsareaccountedforunderAccountingStandardsCodificationTopic944,FinancialServices–Insurance,oftheFinancialAccountingStandards
Boardwherebydeferredacquisitioncostsareamortisedinlinewiththeemergenceofactualandexpectedgrossprofitswhicharedeterminedusinganassumptionforlong-term
investmentreturnsfortheseparateaccountof7.4percent(2017:7.4percent)(grossofassetmanagementfeesandotherchargestopolicyholders,butnetofexternalfund
managementfees).TheamountsincludedintheincomestatementandothercomprehensiveincomeaffectthepatternofprofitemergenceandthustheDACamortisation
attaching.DACamortisationisallocatedtotheoperatingandnon-operatingcomponentsoftheGroup’ssupplementaryanalysisofprofitandothercomprehensiveincomeby
referencetotheunderlyingitems(seenoteC7.3(iv)).

(b)

The DAC amount in respect of US insurance operations comprises amounts in respect of:

Variableannuitybusiness
Otherbusiness
CumulativeshadowDAC(forunrealisedgainsbookedinothercomprehensiveincome)*

TotalDACforUSoperations

31 Dec 
2018 £m

31 Dec 
2017 £m

8,477
299
(49)

8,727

8,208
278
(289)

8,197

*Againof£246million(2017:alossof£(76)million)forshadowDACamortisationisbookedwithinothercomprehensiveincometoreflecttheimpactfromthenegativeunrealised
valuationmovementin2018of£1,617million(2017:positiveunrealisedvaluationmovementof£617million).Theseadjustmentsreflectmovementfromperiodtoperiod,inthe
changestothepatternofreportedgrossprofitsthatwouldhaveoccurrediftheassetsreflectedinthestatementoffinancialpositionhadbeensold,crystallisingtheunrealised
gainsandlosses,andtheproceedsreinvestedattheyieldscurrentlyavailableinthemarket.At31December2018,thecumulativeshadowDACbalanceasshowninthetable
abovewasnegative£49million(31December2017:negative£289million).

(c)











Furthermore,inthoseperiodswherethecaporfloorisrelevant,themeanreversiontechniqueprovidesnofurtherdampeningandadditionalvolatilitymayresult.
In2018,theDACamortisationchargeforadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnswasdeterminedafterincludingadebitforaccelerated

Sensitivity of amortisation charge
TheamortisationchargetotheincomestatementisreflectedinbothadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsandshort-termfluctuationsin
investmentreturns.TheamortisationchargetoadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsinareportingperiodcomprises:
– Acoreamountthatreflectsarelativelystableproportionofunderlyingpremiumsorprofit;and
– Anelementofaccelerationordecelerationarisingfrommarketmovementsdifferingfromexpectations.
Inperiodswherethecapandfloorfeatureofthemeanreversiontechnique(whichisusedformoderatingtheeffectofshort-termvolatilityininvestmentreturns)arenotrelevant,
thetechniqueoperatestodampenthesecondelementabove.Nevertheless,extrememarketmovementscancausematerialaccelerationordecelerationofamortisationinspite
ofthisdampeningeffect.


amortisationof£194million(2017:creditfordeceleratedamortisationof£86million).Theaccelerationarisingin2018reflectsamechanicalincreaseintheprojectedseparate
accountreturnforthenextfiveyearsunderthemean-reversiontechnique.Underthistechniquetheprojectedlevelofreturnforeachofthenextfiveyearsisadjustedsothat
incombinationwiththeactualratesofreturnfortheprecedingthreeyears(includingthecurrentperiod)theassumedlong-termannualseparateaccountreturnof7.4percent
isrealisedonaverageovertheentireeight-yearperiod.TheaccelerationinDACamortisationin2018isdrivenbothbytheactualseparatereturnintheyearbeinglowerthan
thatassumedandbythelowerthanexpectedreturnin2015fallingoutoftheeight-yearperiodineffectreversingthedecelerationexperiencedin2015underthemean
reversionformula.

themeanreversionassumptionlieswithinthecorridor.At31December2018,itwouldtakeapproximatemovementsinseparateaccountvaluesofmorethaneithernegative
22percentorpositive57percent(31December2017:negative32percentorpositive37percent)forthemeanreversionassumptiontomoveoutsidethecorridor.

Theapplicationofthemeanreversionformula(describedinnoteA3.1)hastheeffectofdampeningtheimpactofequitymarketmovementsonDACamortisationwhile

www.prudential.co.uk

AnnualReport2018 Prudential plc 267

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
C5 Intangible assets continued

C5.2 Deferred acquisition costs and other intangible assets continued
(ii) Deferred acquisition costs related to insurance and investment contracts 
Themovementsindeferredacquisitioncostsrelatingtoinsuranceandinvestmentcontractsareasfollows:

DAC at 1 January 
Additions
Amortisation
Exchangedifferences
ChangeinshadowDACrelatedtomovementinunrealisedappreciationof

Jackson’ssecuritiesclassifiedasavailable-for-sale

DAC at 31 December

2018 £m

2017 £m

Insurance
 contracts

Investment
 management
note

Insurance
 contracts

Investment
 management
note

9,170
991
(947)
557

246

10,017

63
26
(11)
–

–

78

9,114
1,000
(77)
(791)

(76)

9,170

64
11
(12)
–

–

63

Note
Alloftheadditionsarethroughinternaldevelopment.Thecarryingamountofthebalancecomprisesthefollowinggrossandaccumulatedamortisationamounts:

Grossamount
Accumulatedamortisation

Net book amount

2018 £m

2017 £m

181
(103)

78

156
(93)

63

(iii) Present value of acquired in-force (PVIF) and other intangibles attributable to shareholders

At 1 January
Cost
Accumulatedamortisation

Additions
Amortisationcharge
Disposalsandtransfers
Exchangedifferencesandother

movements

At 31 December 

Comprising:
Cost
Accumulatedamortisation

2018 £m

2017 £m

PVIF
note(a)

Distribution 
rights
note(b)

Other
intangibles
(including
software)
note(c)

227
(191)

36

–
(4)
–

2

34

232
(198)

34

1,793
(312)

1,481

181
(142)
–

18

1,538

1,999
(461)

1,538

363
(247)

116

49
(37)
(14)

3

117

313
(196)

117

Total

2,383
(750)

1,633

230
(183)
(14)

23

1,689

2,544
(855)

1,689

PVIF
note(a)

Distribution 
rights
note(b)

Other
intangibles
(including
software)
note(c)

226
(183)

43

–
(7)
–

–

36

227
(191)

36

1,628
(196)

1,432

173
(121)
–

(3)

1,481

1,793
(312)

1,481

321
(219)

102

56
(37)
–

(5)

116

363
(247)

116

Total

2,175
(598)

1,577

229
(165)
–

(8)

1,633

2,383
(750)

1,633

Notes
(a)

AllofthePVIFbalancesrelatetoinsurancecontracts.ThePVIFattachingtoinvestmentcontractshavebeenfullyamortised.Amortisationischargedovertheperiodofprovision
ofassetmanagementservicesasthoseprofitsemerge.

(b) DistributionrightsrelatetofeespaidinrelationtothebancassurancepartnershiparrangementsforthebankdistributionofPrudential’sinsuranceproductsforafixedperiod

oftime.Thedistributionrightsamountsareamortisedonabasistoreflectthepatterninwhichthefutureeconomicbenefitsareexpectedtobeconsumedbyreferencetonew
businessproductionlevels.
Softwareisamortisedoveritsusefuleconomiclife,whichgenerallyrepresentsthelicenceperiodofthesoftwareacquired.

(c)

268 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continued 
C6 Borrowings

C6.1 Core structural borrowings of shareholder-financed businesses

Holding company operations: note (i)

US$250m6.75%Notes(Tier1) note (vi)
US$300m6.5%Notes(Tier1) note (vi)
US$700m5.25%Notes(Tier2)
US$550m7.75%Notes(Tier1) note (v)
US$1,000m5.25%Notes(Tier2)
US$725m4.375%Notes(Tier2)
US$750m4.875%Notes(Tier2)

PerpetualSubordinatedCapitalSecurities

¤20mMediumTermNotes2023(Tier2) note (vii)
£435m6.125%Notes2031(Tier2)
£400m11.375%Notes2039(Tier2)
£600m5%Notes2055(Tier2)
£700m5.7%Notes2063(Tier2)
£750m5.625%Notes2051(Tier2) note (iv)
£500m6.25%Notes2068(Tier2) note (iv)
US$500m6.5%Notes2048(Tier2) note (iv)

SubordinatedNotes

Subordinateddebttotal
Seniordebt: note (ii)

£300m6.875%Bonds2023
£250m5.875%Bonds2029

Bankloan note (iii)

Holding company total
PrudentialCapitalbankloan note (iii)
JacksonUS$250m8.15%SurplusNotes2027 note (viii)

Total (per consolidated statement of financial position)

31 Dec 
2018 £m

31 Dec 
2017 £m

196
235
550
–
780
565
583

185
222
517
407
731
530
548

2,909

3,140

18
431
399
591
696
743
498
391

3,767

6,676

294
223
275

7,468
–
196

7,664

18
430
397
591
696
–
–
–

2,132

5,272

300
249
–

5,821
275
184

6,280

Notes
(i)


(ii)

(iii)

(iv)




(v)
(vi)

ThesedebttierclassificationsareconsistentwiththetreatmentofcapitalforregulatorypurposesundertheSolvencyIIregime.
TheGrouphasdesignatedUS$3,725million(31December2017:US$4,275million)ofitsUSdollardenominatedsubordinateddebtasanetinvestmenthedgeunderIAS39to
hedgethecurrencyrisksrelatedtothenetinvestmentinJackson.
Theseniordebtranksabovesubordinateddebtintheeventofliquidation.In2018,aspartofitspreparationtodemergeM&GPrudential,theGroupmadecertainmodificationsto
thetermsandconditionsoftheseniorbondswithbondholders’consent.Theamendmenttothetermsandconditionswillavoidaneventofatechnicaldefaultonthebonds,should
thedemergerproceed.Thefeespaidtobondholdershavebeenadjustedtothecarryingvalueofthebondsandwillbeamortisedinsubsequentperiods.Nootheradjustments
weremadetothecarryingvalueofthedebtasaresultofthemodification.
Thebankloanof£275millionisdrawnatacostof12-monthGBPLIBORplus0.33percent.Theloan,heldbyPrudentialCapitalasof31December2017,wasrenewedinDecember
2018,withPrudentialplcbecomingthenewholder.Theloanmatureson20December2022withanoptiontorepayannually.
InOctober2018,theCompanyissuedthefollowingthreesubstitutablecorestructuralborrowingsaspartoftheprocessrequiredbeforedemergertorebalancedebtacross
M&GPrudentialandPrudential(seebelow):
–£750million5.625percentTier2subordinatednotesdue2051.Theproceeds,netofcosts,were£743million;
–£500million6.25percentTier2subordinatednotesdue2068.Theproceeds,netofcosts,were£498million;and
–US$500million6.5percentTier2subordinatednotesdue2048.Theproceeds,netofcosts,were£389million(US$498million).
InDecember2018,theCompanypaid£434milliontoredeemitsUS$550million7.75percentTier1perpetualsubordinatednotes.
Theseborrowingscanbeconverted,inwholeorinpart,attheCompany’soptionandsubjecttocertainconditions,onanyinterestpaymentdate,intooneormoreseriesof
Prudentialpreferenceshares.

(vii) The¤20millionborrowingswereissuedat20-yearEuroConstantMaturitySwap(cappedat6.5percent).Thesehavebeenswappedintoborrowingsof£14millionwithinterest

payableatthree-monthGBPLIBORplus1.2percent.
Jackson’sborrowingsareunsecuredandsubordinatedtoallpresentandfutureindebtedness,policyclaimsandothercreditorclaimsofJackson.

(viii)

www.prudential.co.uk

AnnualReport2018 Prudential plc 269

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC6 Borrowings continued

C6.1 Core structural borrowings of shareholder-financed businesses continued
Priortothedemerger,theGroupexpectstorebalanceitsdebtcapitalacrossPrudentialandM&GPrudential.Thiswillincludetheultimate
holdingcompanyofM&GPrudentialbecominganissuerofnewdebt,includingdebtsubstitutedfromPrudential,andPrudential
redeemingsomeofitsexistingdebt.Followingtheseactions,theoverallabsolutequantumofdebtacrossPrudentialandM&GPrudential
iscurrentlyexpectedtoincrease,byanamountwhichisnotconsideredtobematerialinthecontextoftheGroup’stotaloutstandingdebt
asat30June2018,beforeanysubstitutabledebthadbeenissued,of£7.6billion(comprisingtheGroup’scorestructuralborrowingsof
£6.4billionandshareholderborrowingsfromshort-termfixedincomesecuritiesprogrammeof£1.2billion).

Atthetimeofthedemerger,PrudentialexpectsM&GPrudentialtobeholdingaround£3.5billionofsubordinateddebt.This
expectationissubjecttotheM&GPrudentialcapitalriskappetitebeingapprovedbytheBoardoftheultimateholdingcompanyof
M&GPrudential,oncefullyconstitutedtoincludeindependentnon-executivedirectors,andreflectsthecurrentoperatingenvironment
andeconomicconditions,materialchangesinwhichmayleadtoadifferentoutcome.

Ratings
PrudentialplchasdebtratingsfromStandard&Poor’s,Moody’sandFitch.Prudentialplc’slong-termseniordebtisratedA2byMoody’s,
AbyStandard&Poor’sandA-byFitch.

Prudentialplc’sshort-termdebtisratedasP-1byMoody’s,A-1byStandard&Poor’sandF1byFitch.
ThefinancialstrengthofThePrudentialAssuranceCompanyLimitedisratedA+byStandard&Poor’s,Aa3byMoody’sand

AA-byFitch.

JacksonNationalLifeInsuranceCompany’sfinancialstrengthisratedAA-byStandard&Poor’sandFitch,A1byMoody’sand

A+byA.M.Best.

PrudentialAssuranceCo.Singapore(Pte)Ltd.’s(PrudentialSingapore)financialstrengthisratedAA-byStandard&Poor’s.
AlltheGroup’sratingsareonastableoutlook.

C6.2 Other borrowings
(i) Operational borrowings attributable to shareholder-financed businesses

CommercialPaper
MediumTermNotes2018

Borrowingsinrespectofshort-termfixedincomesecuritiesprogrammes

Bankloansandoverdrafts
Obligationsunderfinanceleases
Otherborrowings

Otherborrowings note

Total

31 Dec 
2018 £m

31 Dec 
2017 £m

472
–

472

90
19
417

526

998

485
600

1,085

70
5
631

706

1,791

Note
OtherborrowingsmainlyincludeseniordebtissuedthroughtheFederalHomeLoanBankofIndianapolis(FHLB),securedbycollateralpostedwiththeFHLBbyJackson.Inaddition,other
borrowingsincludeamountswhoserepaymenttothelenderiscontingentuponfuturesurplusemergingfromcertaincontractsspecifiedunderthearrangement.Ifinsufficientsurplus
emergesonthosecontracts,thereisnorecoursetootherassetsoftheGroupandtheliabilityisnotpayabletothedegreeofshortfall.

270 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continued(ii) Borrowings attributable to with-profits businesses

Non-recourseborrowingsofconsolidatedinvestmentfunds*
£100m8.5%undatedsubordinatedguaranteedbondsofScottishAmicableFinanceplc†
Otherborrowings(includingobligationsunderfinanceleases)

Total

31 Dec 
2018 £m

31 Dec 
2017 £m

3,845
–
95

3,940

3,570
100
46

3,716

*Inallinstancestheholdersofthedebtinstrumentsissuedbythesesubsidiariesandfundsdonothaverecoursebeyondtheassetsofthesesubsidiariesandfunds.
†TheinterestsoftheholdersofthebondsissuedbyScottishAmicableFinanceplc,asubsidiaryoftheScottishAmicableInsuranceFund,aresubordinatedtotheentitlementsofthe

policyholdersofthatfund.Thesebondswereredeemedinfullon30June2018.

C6.3 Maturity analysis
ThefollowingtablesetsouttheremainingcontractualmaturityanalysisoftheGroup’sborrowingsasrecognisedinthestatementof
financialposition:

Lessthan1year
1to2years
2to3years
3to4years
4to5years
Over5years

Total

Shareholder-financed businesses

With-profits businesses

Core structural borrowings

Operational borrowings

Borrowings

31 Dec 
2018 £m

31 Dec 
2017 £m

31 Dec 
2018 £m

31 Dec 
2017 £m

31 Dec 
2018 £m

31 Dec 
2017 £m

–
–
–
275
312
7,077

7,664

275
–
–
–
–
6,005

6,280

840
89
1
–
–
68

998

1,723
1
1
–
–
66

1,791

573
71
90
5
102
3,099

3,940

351
371
184
59
1
2,750

3,716

www.prudential.co.uk

AnnualReport2018 Prudential plc 271

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC7 Risk and sensitivity analysis

C7.1 Group overview 
The Group’s risk framework and the management of the risk, including those attached to the Group’s financial statements including 
financial assets, financial liabilities and insurance liabilities, together with the inter-relationship with the management of capital have 
been included in the audited sections of the ‘Chief Risk Officer’s Report of the risks facing our business and how these are managed’. 

The financial and insurance assets and liabilities on the Group’s balance sheet are, to varying degrees, subject to market and insurance 

risk and other changes of experience assumptions that may have a material effect on IFRS basis profit or loss and shareholders’ equity. 
The market and insurance risks, including how they affect Group’s operations and how these are managed are discussed in the Risk 
report referred to above.

The most significant items that the IFRS shareholders’ profit or loss and shareholders’ equity for the Group’s life assurance business 
are sensitive to, are shown in the following tables. The distinction between direct and indirect exposure is not intended to indicate the 
relative size of the sensitivity.

Type of business

Market and credit risk

Insurance and lapse risk

Asia insurance operations (see also section C7.2)

Investments/derivatives

Liabilities/unallocated surplus

Other exposure

All business

Currency risk

With-profits business 

Net neutral direct exposure (indirect exposure only)

Unit-linked business 

Net neutral direct exposure (indirect exposure only)

Non-participating 
business 

Credit risk

Asset/liability mismatch risk 

Interest rates for those
operations where the basis 
of insurance liabilities is 
sensitive to current market 
movements

Interest rate and price risk

US insurance operations (see also section C7.3)

All business

Variable annuity 
business

Currency risk

Net effect of market risk arising from incidence of guarantee 
features and variability of asset management fees offset by 
derivative hedging programme

Fixed index annuity 
business

Derivative hedge programme 
to the extent not fully hedged 
against liability 

Incidence of equity 
participation features

Fixed index annuities, 
Fixed annuities and 
GIC business

Credit risk
Interest rate risk 
Profit and loss and shareholders’ 
equity are volatile for these risks as 
they affect the values of derivatives 
and embedded derivatives and 
impairment losses. In addition, 
shareholders’ equity is volatile 
for the incidence of these risks 
on unrealised appreciation of fixed 
income securities classified as 
available-for-sale under IAS 39

Mortality and 
morbidity risk
Persistency risk

Investment performance 
subject to smoothing 
through declared 
bonuses

Investment performance 
through asset 
management fees

Persistency risk

Risk that utilisation of 
withdrawal benefits 
or lapse levels differ 
from those assumed 
in pricing

Spread difference 
between earned 
rate and rate credited 
to policyholders

Lapse risk, but the 
effects of extreme 
events may be 
mitigated by the 
application of market 
value adjustments 

272  Prudential plc  Annual Report 2018 

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C Balance sheet notes continuedType of business

Market and credit risk

Insurance and lapse risk

Investments/derivatives

Liabilities/unallocated surplus

Other exposure

UK and Europe insurance operations (see also section C7.4)

With-profits business 

Net neutral direct exposure (indirect exposure only)

SAIF sub-fund

Net neutral direct exposure (indirect exposure only)

Unit-linked business

Net neutral direct exposure (indirect exposure only)

Shareholder-backed
annuity business

Credit risk for assets covering 
liabilities and shareholder capital

Asset/liability mismatch risk

Interest rate risk for assets in 
excess of liabilities, ie assets 
representing shareholder capital

Investment performance 
subject to smoothing 
through declared 
bonuses

Asset management 
fees earned

Investment performance 
through asset 
management fees

Persistency risk to 
future shareholder 
transfers

Persistency risk

Mortality experience 
and assumptions 
for longevity

Detailed analysis of sensitivity of IFRS basis profit or loss and shareholders’ equity to key market and other risks by business unit is 
provided in notes C7.2, C7.3, C7.4 and C7.5. The sensitivity analysis provided shows the effect on profit or loss and shareholders’ equity 
to changes in the relevant risk variables, all of which are reasonably possible at the relevant balance sheet date. In the equity risk 
sensitivity analysis shown below, the Group has considered the impact of an instantaneous 20 per cent fall in equity markets. If equity 
markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous fall but rather would be 
expected to occur over a period of time during which the Group would be able to put mitigating management actions in place. In addition, 
the equity risk sensitivity analysis provided assumed that all equity indices fall by the same percentage.

Impact of diversification on risk exposure
The Group benefits from diversification benefits achieved through the geographical spread of the Group’s operations and, within those 
operations, through a broad mix of product types. Relevant correlation factors include:

Correlation across geographic regions:
 — Financial risk factors; and
 — Non-financial risk factors.

Correlation across risk factors:
 — Longevity risk;
 — Expenses;
 — Persistency; and
 — Other risks.

The sensitivities below do not reflect that assets and liabilities are actively managed and may vary at the time any actual market movement 
occurs. There are strategies in place to minimise the exposure to market fluctuations. For example, as market indices fluctuate, Prudential 
would take certain actions including selling investments, changing investment portfolio allocation and adjusting bonuses credited to 
policyholders. In addition, this analysis does not consider the effect of market changes on new business generated in the future.

Other limitations on the sensitivities include: the use of hypothetical market movements to demonstrate potential risk that only 
represent Prudential’s view of reasonably possible near-term market changes and that cannot be predicted with any certainty; the 
assumption that interest rates in all countries move identically; the assumption that all global currencies move in tandem with the US 
dollar against pound sterling; and the lack of consideration of the inter-relation of interest rates, equity markets and foreign currency 
exchange rates. 

www.prudential.co.uk 

Annual Report 2018  Prudential plc  273

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC7 Risk and sensitivity analysis continued

C7.2 Asia insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The Asia operations sell with-profits and unit-linked policies, and the investment portfolio of the with-profits funds contains a proportion 
of equities. Non-participating business is largely backed by debt securities or deposits. The Group’s exposure to market risk arising from 
its Asia operations is therefore at modest levels. This reflects the fact that the Asia operations have a balanced portfolio of with-profits, 
unit-linked and other types of business.

In Asia, adverse persistency experience can impact the IFRS profitability of certain types of business written in the region. This risk is 
managed at a business unit level through regular monitoring of experience and the implementation of management actions as necessary. 
These actions could include product enhancements, increased management focus on premium collection, as well as other customer 
retention efforts. The potential financial impact of lapses is often mitigated through the specific features of the products, eg surrender 
charges, or through the availability of premium holiday or partial withdrawal policy features.

In summary, for Asia operations, the adjusted IFRS operating profit based on longer-term investment returns is mainly affected by the 

impact of market levels on unit-linked persistency, and other insurance risks. At the total IFRS profit level the Asia result is affected by 
short-term value movements on the asset portfolio for non-linked shareholder-backed business. 

(i) Sensitivity to risks other than foreign exchange risk
Interest rate risk 
Excluding its with-profits and unit-linked businesses, the results of the Asia business are sensitive to the movements in interest rates.
For the purposes of analysing sensitivity to variations in interest rates, reference has been made to the movements in the 10-year 

government bond rates of the territories. At 31 December 2018, 10-year government bond rates vary from territory to territory and range 
from 0.9 per cent to 8.1 per cent (31 December 2017: 1.0 per cent to 7.5 per cent). 

For the sensitivity analysis as shown in the table below, the reasonably possible interest rate movement used is 1 per cent for all local 

business units. 

The estimated sensitivity to the decrease and increase in interest rates is as follows:

Profit before tax attributable to shareholders
Related deferred tax (where applicable)

Net effect on profit and shareholders’ equity

2018  £m

2017  £m

Decrease
 of 1%

Increase
 of 1%

Decrease
 of 1%

Increase
 of 1%

312
(15)

297

(338)
26

(312)

2
(7)

(5)

(443)
20

(423)

The pre-tax impacts, if they arose, would mostly be recorded within the category short-term fluctuations in investments returns in the 
Group’s segmental analysis of profit before tax. 

The degree of sensitivity of the results of the non-linked shareholder-backed business of the Asia operations to movements in interest 
rates depends upon the degree to which the liabilities under the ‘grandfathered’ IFRS 4 measurement basis reflects market interest rates 
from period-to-period. For example for countries applying US GAAP, the results can be more sensitive as the effect of interest rate 
movements on the backing investments may not be offset by liability movements. 

In addition, the degree of sensitivity of the results shown in the table above is dependent on the interest rate level at that point in time. 
An additional factor to the direction of the sensitivity of the Asia operations as a whole is movement in the country mix.

Equity price risk
The non-linked shareholder-backed business has limited exposure to equity and property investment (31 December 2018: 
£2,151 million; 31 December 2017: £1,764 million). Generally, changes in equity and property investment values are not directly offset by 
movements in non-linked policyholder liabilities. 

The estimated sensitivity to a 10 per cent and 20 per cent change in equity and property prices for shareholder-backed Asia other 

business (including those held by the Group’s joint venture and associate businesses), which would be reflected in the short-term 
fluctuation component of the Group’s segmental analysis of profit before tax, is as follows:

Profit before tax attributable to shareholders
Related deferred tax (where applicable)

Net effect on profit and shareholders’ equity

2018  £m

Decrease 

2017  £m

Decrease 

of 20%

of 10%

of 20%

of 10%

(557)
17

(540)

(279)
8

(271)

(478)
7

(471)

(239)
4

(235)

A 10 or 20 per cent increase in equity and property values would have an approximately equal and opposite effect on profit and 
shareholders’ equity to the sensitivities shown above.

274  Prudential plc  Annual Report 2018 

www.prudential.co.uk

C Balance sheet notes continued 
Insurance risk
Many of the business units in Asia are exposed to mortality/morbidity risk and provision is made within policyholder liabilities on a prudent 
regulatory basis to cover the potential exposure. If these prudent assumptions were strengthened by 5 per cent then it is estimated that 
post-tax profit and shareholders’ equity would be decreased by approximately £57 million (2017: £66 million). Mortality and morbidity have 
a broadly symmetrical effect on the portfolio and any weakening of these assumptions would have a similar equal and opposite impact.

(ii) Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Asia insurance operations are translated at average exchange rates 
and shareholders’ equity at the closing rate for the reporting period. For 2018, the rates for the most significant operations are given 
in note A1. 

A 10 per cent increase (strengthening of the pound sterling) or decrease (weakening of the pound sterling) in these rates would have 

reduced or increased profit before tax attributable to shareholders, profit for the year and shareholders’ equity, excluding goodwill 
attributable to Asia insurance operations respectively as follows:

Profit before tax attributable to shareholders 
Profit for the year
Shareholders’ equity, excluding goodwill, attributable to Asia operations

A 10% increase in local  
currency to £ exchange rates

A 10% decrease in local  
currency to £ exchange rates

2018  £m

2017  £m

2018  £m

2017  £m

(134)
(113)
(543)

(155)
(135)
(492)

164
138
664

189
165
601

C7.3 US insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
Jackson’s reported adjusted IFRS operating profit based on longer-term investment returns is sensitive to market conditions, both with 
respect to income earned on spread-based products and indirectly with respect to income earned on variable annuity asset management 
fees. Jackson’s main exposures to market risk are to interest rate risk and equity risk.

Jackson is exposed primarily to the following risks:

Risks

Equity risk

Risk of loss

 — Related to the incidence of benefits related to guarantees issued in connection with its variable annuity 

contracts; and

 — Related to meeting contractual accumulation requirements in fixed index annuity contracts.

Interest rate risk

 — Related to meeting guaranteed rates of accumulation on fixed annuity products following a sustained fall 

in interest rates;

 — Related to increases in the present value of projected benefits related to guarantees issued in connection with 
its variable annuity contracts following a sustained fall in interest rates especially if in conjunction with a fall in 
equity markets;

 — Related to the surrender value guarantee features attached to the Company’s fixed annuity products and to 

policyholder withdrawals following a sharp and sustained increase in interest rates; and

 — The risk of mismatch between the expected duration of certain annuity liabilities and prepayment risk and 

extension risk inherent in mortgage-backed securities.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  275

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
C7 Risk and sensitivity analysis continued

C7.3 US insurance operations continued
Jackson’s derivative programme is used to manage interest rate risk associated with a broad range of products and equity market risk 
attaching to its equity-based products. Movements in equity markets, equity volatility, interest rates and credit spreads materially affect 
the carrying value of derivatives that are used to manage the liabilities to policyholders and backing investment assets. Movements in 
the carrying value of derivatives combined with the use of US GAAP measurement (as ‘grandfathered’ under IFRS 4) for the insurance 
contracts assets and liabilities, which is largely insensitive to current period market movements, mean that the Jackson total profit 
(ie including short-term fluctuations in investment returns) is sensitive to market movements. In addition to these effects the Jackson 
shareholders’ equity is sensitive to the impact of interest rate and credit spread movements on the value of fixed income securities. 
Movements in unrealised appreciation on these securities are included as movement in shareholders’ equity (ie outside the income 
statement). 

Jackson enters into financial derivative transactions, including those noted below to reduce and manage business risks. These 
transactions manage the risk of a change in the value, yield, price, cash flows or quantity of, or a degree of exposure, with respect to 
assets, liabilities or future cash flows, which Jackson has acquired or incurred.

Jackson uses free-standing derivative instruments for hedging purposes. Additionally, certain liabilities, primarily trust instruments 
supported by funding agreements, fixed index annuities, certain variable annuity guaranteed benefit features and reinsured Guaranteed 
Minimum Income Benefit variable annuity features are similar to derivatives. Jackson does not account for such items as either fair 
value or cash flow hedges as might be permitted if the specific hedge documentation requirements of IAS 39 were followed. Financial 
derivatives are carried at fair value, including derivatives embedded in certain host liabilities where these are required to be 
valued separately.

The principal types of derivatives used by Jackson and their purpose are as follows:

Derivative

Purpose

Interest rate swaps

These generally involve the exchange of fixed and floating payments over the period for which Jackson holds 
the instrument without an exchange of the underlying principal amount. These agreements are used to hedge 
Jackson’s exposure to movements in interest rates.

Swaption contracts

These contracts provide the purchaser with the right, but not the obligation, to require the writer to pay the 
present value of a long-duration interest rate swap at future exercise dates. Jackson both purchases and writes 
swaptions in order to hedge against significant movements in interest rates.

Treasury futures 
contracts

Equity index futures 
contracts and equity 
index options

These derivatives are used to hedge Jackson’s exposure to movements in interest rates. 

These derivatives (including various call and put options and options contingent on interest rates and currency 
exchange rates) are used to hedge Jackson’s obligations associated with its issuance of certain VA guarantees. 
Some of these annuities and guarantees contain embedded options that are fair valued for financial 
reporting purposes.

Cross-currency swaps Cross-currency swaps, which embody spot and forward currency swaps and additionally, in some cases, 
interest rate swaps and equity index swaps, are entered into for the purpose of hedging Jackson’s foreign 
currency denominated funding agreements supporting trust instrument obligations.

Credit default swaps These swaps represent agreements under which the buyer has purchased default protection on certain 

underlying corporate bonds held in its portfolio. These contracts allow Jackson to sell the protected bonds at par 
value to the counterparty if a default event occurs in exchange for periodic payments made by Jackson for the life 
of the agreement.

The estimated sensitivity of Jackson’s profit and shareholders’ equity to equity and interest rate risks provided below is net of the 
related changes in amortisation of DAC. The effect on the related changes in amortisation of DAC provided is based on the current 
‘grandfathered’ US GAAP DAC basis but does not include any effect from an acceleration or deceleration of amortisation of DAC. 

276  Prudential plc  Annual Report 2018 

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C Balance sheet notes continued(i) Sensitivity to equity risk
Jackson had variable annuity contracts with guarantees, for which the net amount at risk (NAR) is defined as the amount of guaranteed 
benefit in excess of current account value, as follows:

31 December 2018

Return of net deposits plus a minimum return

GMDB
GMWB – premium only
GMWB*
GMAB – premium only

Highest specified anniversary account value minus withdrawals 

post-anniversary
GMDB
GMWB – highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post-anniversary
GMDB
GMIB‡
GMWB*

31 December 2017

Return of net deposits plus a minimum return

GMDB
GMWB – premium only
GMWB*
GMAB – premium only

Highest specified anniversary account value minus withdrawals 

post-anniversary
GMDB
GMWB – highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post-anniversary
GMDB
GMIB‡
GMWB*

Minimum 
return

0-6%
0%
0-5%†
0%

Account 
value 
£m

98,653
1,924
197
26

8,531
2,220
535

0-6%
0-6%
0-8%†

5,454
1,256
91,788

Minimum
return

0-6%
0%
0-5%†
0%

Account
value 
£m

100,451
2,133
235
38

9,099
2,447
667

0-6%
0-6%
0-8%†

5,694
1,484
93,227

Net
 amount 
at risk 
£m

Weighted
average 
attained age

Period until
 expected
 annuitisation 

4,437
62
20
–

1,113
314
89

1,217
648
16,835

Net
 amount
at risk 
£m

1,665
20
13
–

96
51
47

426
436
4,393

66.5 years

67.1 years

69.5 years

0.1 years

Weighted
average 
attained age

Period until
 expected
 annuitisation 

66.0 years

66.5 years

69.0 years

0.4 years

* Amounts shown for GMWB comprise sums for the ‘not for life’ portion (where the guaranteed withdrawal base less the account value equals to the net amount at risk (NAR)), and a 

‘for life’ portion (where the NAR has been estimated as the present value of future expected benefit payment remaining after the amount of the ‘not for life’ guaranteed benefits is zero). 

† Ranges shown based on simple interest. The upper limits of 5 per cent or 8 per cent simple interest are approximately equal to 4.1 per cent and 6 per cent respectively, on a compound 

interest basis over a typical 10-year bonus period. For example 1 + 10 x 0.05 is similar to 1.04 growing at a compound rate of 4 per cent for a further nine years.

‡ The GMIB guarantees are substantially reinsured.

www.prudential.co.uk 

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01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
C7 Risk and sensitivity analysis continued

C7.3 US insurance operations continued
Account balances of contracts with guarantees were invested in variable separate accounts as follows:

Mutual fund type:

Equity
Bond
Balanced
Money market

Total

31 Dec 2018 
£m

31 Dec 2017 
£m

78,387
13,901
19,903
824

80,843
13,976
19,852
681

113,015

115,352

As noted above, Jackson is exposed to equity risk through the options embedded in the fixed index annuity liabilities and guarantees 
included in certain variable annuity benefits as illustrated above. This risk is managed using an equity hedging programme to minimise 
the risk of a significant economic impact as a result of increases or decreases in equity market levels. Jackson purchases futures and 
options that hedge the risks inherent in these products, while also considering the impact of rising and falling guaranteed benefit fees.
Due to the nature of valuation under IFRS of the free-standing derivatives and the variable annuity guarantee features, this hedge, 
while highly effective on an economic basis, would not automatically offset within the financial statements as the impact of equity market 
movements resets the free-standing derivatives immediately while the hedged liabilities reset more slowly and fees are recognised 
prospectively in the period in which they are earned.  

In addition to the exposure explained above, Jackson is also exposed to equity risk from its holding of equity securities, partnerships 

in investment pools and other financial derivatives.

The estimated sensitivity of Jackson’s profit and shareholders’ equity to immediate increases and decreases in equity markets 

is shown below. The sensitivities are shown net of related changes in DAC amortisation, as described above.

Pre-tax profit, net of related changes 

in amortisation of DAC 
Related deferred tax effects

Net sensitivity of profit after tax 
and shareholders’ equity*

31 Dec 2018  £m

31 Dec 2017  £m

Decrease

Increase

Decrease

Increase

of 20% 

of 10% 

of 20% 

of 10% 

of 20% 

of 10% 

of 20% 

of 10% 

1,058
(222)

427
(90)

58
(12)

(125)
26

1,107
(233)

336
(71)

619
(130)

262
(55)

836

337

46

(99)

874

265

489

207

* The table above has been prepared to exclude the impact of the instantaneous equity movements on the separate account fees. In addition, the sensitivity movements shown include 

those relating to the fixed index annuity and the reinsurance of GMIB guarantees. 

The above table provides sensitivity movements at a point in time while the actual impact on financial results would vary contingent upon 
the volume of new product sales and lapses, changes to the derivative portfolio, correlation of market returns and various other factors 
including volatility, interest rates and elapsed time. 

The directional movements in the sensitivities reflect the hedging programme in place at 31 December 2018 and 2017.

278  Prudential plc  Annual Report 2018 

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C Balance sheet notes continued(ii) Sensitivity to interest rate risk
Except in the circumstances of interest rate scenarios where the guarantee rates included in contract terms are higher than crediting rates 
that can be supported from assets held to cover liabilities, the accounting measurement of fixed annuity liabilities of Jackson’s products is 
not generally sensitive to interest rate risk. This position derives from the nature of the products and the US GAAP basis of measurement. 
The GMWB features attached to variable annuity business (other than ‘for life’ components) are accounted for under US GAAP at fair 
value and, therefore, will be sensitive to changes in interest rates.

Debt securities and related derivatives are marked to fair value. Value movements on derivatives, again net of related changes to 
amortisation of DAC and deferred tax, are recorded within the income statement. Fair value movements on debt securities, net of related 
changes to amortisation of DAC and deferred tax, are recorded within other comprehensive income. The estimated sensitivity of these 
items and policyholder liabilities to a 1 per cent and 2 per cent decrease and increase in interest rates is as follows:

31 Dec 2018  £m

31 Dec 2017  £m

Decrease

Increase

Decrease

Increase

of 2%

of 1%

of 1%

of 2%

of 2%

of 1%

of 1%

of 2%

Profit and loss:

Pre-tax profit effect (net of related changes 

in amortisation of DAC)

Related effect on charge for deferred tax

(3,535)
742

(1,718)
361

1,201
(252)

2,210
(464)

(4,079)
857

(1,911)
401

Net profit effect

(2,793)

(1,357)

949

1,746

(3,222)

(1,510)

1,373
(288)

1,085

2,533
(532)

2,001

Other comprehensive income:

Direct effect on carrying value of debt 
securities (net of related changes in 
amortisation of DAC)

Related effect on movement in deferred tax

Net effect 

4,134
(868)

2,346
(493)

(2,346)
493

(4,134)
868

3,063
(643)

3,266

1,853

(1,853)

(3,266)

2,420

Total net effect on shareholders’ equity

473

496

(904)

(1,520)

(802)

1,700
(357)

1,343

(167)

(1,700)
357

(3,063)
643

(1,343)

(2,420)

(258)

(419)

These sensitivities are shown for interest rates in isolation only and do not include other movements in credit risk that may affect credit 
spreads and valuations of debt securities. Similar to the sensitivity to equity risk, the sensitivity movements provided in the table above 
are at a point in time and reflect the hedging programme in place on the balance sheet date, while the actual impact on financial results 
would vary contingent upon a number of factors.

(iii) Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Group’s US operations are translated at average exchange rates and 
shareholders’ equity at the closing rate for the reporting period. For 2018, the average and closing rates were US$1.34 (31 December 
2017: US$1.29) and US$1.27 (31 December 2017: US$1.35) to £1.00 sterling respectively. A 10 per cent increase (weakening of the 
dollar) or decrease (strengthening of the dollar) in these rates would reduce or increase profit before tax attributable to shareholders, 
profit for the year and shareholders’ equity attributable to US insurance operations respectively as follows:

Profit before tax attributable to shareholders 
Profit for the year
Shareholders’ equity attributable to US insurance operations

A 10% increase in US$:£ 
exchange rates

A 10% decrease in US$:£ 
exchange rates

2018  £m 

2017  £m 

2018  £m 

2017  £m 

(159)
(136)
(508)

(54)
(20)
(456)

194
166
620

66
24
557

www.prudential.co.uk 

Annual Report 2018  Prudential plc  279

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC7 Risk and sensitivity analysis continued

C7.3 US insurance operations continued
(iv) Other sensitivities
The total profit of Jackson is sensitive to market risk on the assets covering liabilities other than variable annuity business segregated 
in the separate accounts.

For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity and interest-sensitive life 
business, acquisition costs are deferred and amortised in line with expected gross profits on the relevant contracts. For interest-sensitive 
business, the key assumption is the expected long-term spread between the earned rate and the rate credited to policyholders. In addition, 
expected gross profits depend on mortality assumptions, assumed unit costs and terminations other than deaths (including the related 
charges) all of which are based on a combination of actual experience of Jackson, industry benchmarking and future expectations. 
A detailed analysis of actual experience is measured by internally developed expense, mortality and persistency studies.

For variable annuity business, an assumption made is the expected long-term level of separate account returns, which for 2018 was 

7.4 per cent (2017: 7.4 per cent). The impact of using this return is reflected in two principal ways, namely:

 — Through the projected expected gross profits that are used to determine the amortisation of deferred acquisition costs. This is applied 

through the use of a mean reversion technique which is described in more detail in note A3.1 above; and

 — The required level of provision for claims for guaranteed minimum death, ‘for life’ withdrawal, and income benefits.

Jackson is sensitive to mortality risk, lapse risk and other types of policyholder behaviour, such as the utilisation of its GMWB product 
features. Jackson’s persistency assumptions reflect a combination of recent experience for each relevant line of business and expert 
judgement, especially where a lack of relevant and credible experience data exists. These assumptions vary by relevant factors, such as 
product, policy duration, attained age and for variable annuity lapse assumptions, the extent to which guaranteed benefits are ‘in the 
money’ relative to policy account values. Changes in these assumptions, which are assessed on an annual basis after considering recent 
experience, could have a material impact on policyholder liabilities and therefore on profit before tax. See further information in note B1.2.

In addition, in the absence of hedging, equity and interest rate movements can both cause a loss directly or an increased future 

sensitivity to policyholder behaviour. Jackson has an extensive derivative programme that seeks to manage the exposure to such altered 
equity markets and interest rates.

C7.4 UK and Europe insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The IFRS basis results of the shareholder-backed business for the UK and Europe insurance operations are most sensitive to the following 
factors:

 — Asset/liability matching;
 — Default rate experience;
 — Annuitant mortality; and
 — The difference between the rates of return on corporate bonds and risk-free rates.  

Further details are described below. 

The adjusted IFRS operating profit based on longer-term investment returns for UK and Europe insurance operations is sensitive to 
changes in longevity assumptions affecting the carrying value of liabilities to policyholders for UK shareholder-backed annuity business. 
At the total IFRS profit level, the result is particularly sensitive to temporary value movements on assets backing the capital of the 
shareholder-backed annuity business.

With-profits business
With-profits sub-fund business
The shareholder results of the UK with-profits business (including non-participating annuity business of the with-profits sub-fund) 
are only sensitive to market risk through the indirect effect of investment performance on declared policyholder bonuses. 

The investment assets of UK with-profits funds are subject to market risk. Changes in their carrying value, net of related changes 
to asset-share liabilities of with-profits contracts, affect the level of unallocated surplus of the fund. Therefore, the level of unallocated 
surplus is particularly sensitive to the level of investment returns on the portion of the assets that represents surplus. However, 
as unallocated surplus is accounted for as a liability under IFRS, movements in its value do not affect shareholders’ profit and equity.

The shareholder results of the UK with-profits fund are currently one-ninth of the cost of bonuses declared to with-profits 

policyholders. For certain unitised with-profits products, such as the PruFund range of funds, the bonuses represent the policyholders’ 
net return based on the smoothed unit price of the selected investment fund. Investment performance is a key driver of bonuses declared, 
and hence the shareholder results. Due to the ‘smoothed’ basis of bonus declaration, the sensitivity to short-term investment performance 
is relatively low. However, longer-term investment performance and persistency trends may affect future shareholder transfers. 

280  Prudential plc  Annual Report 2018 

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C Balance sheet notes continuedShareholder-backed annuity business
Profits from shareholder-backed annuity business are most sensitive to:

 — The extent to which the duration of the assets held closely matches the expected duration of the liabilities under the contracts; 
 — Actual versus expected default rates on assets held;
 — The difference between long-term rates of return on corporate bonds and risk-free rates;
 — The variance between actual and expected mortality experience;
 — The extent to which changes to the assumed rate of improvements in mortality give rise to changes in the measurement of liabilities; 

and

 — Changes in renewal expense levels.

In addition, the level of profit is affected by change in the level of reinsurance cover.

A decrease in assumed mortality rates of 1 per cent would decrease pre-tax profit by approximately £37 million (2017: £66 million). 
A decrease in credit default assumptions of five basis points would increase pre-tax profit by £99 million (2017: £198 million). A decrease 
in renewal expenses (excluding asset management expenses) of 5 per cent would increase pre-tax profit by £21 million (2017: £40 million). 
The effect on profit would be approximately symmetrical for changes in assumptions that are directionally opposite to those explained 
above. The net effect on profit after tax and shareholders’ equity from all the changes in assumptions as described above would be an 
increase of approximately £69 million (2017: £143 million). See C4.1(d)(iii) for further details on mortality assumptions.

Unit-linked and other business
Unit-linked and other business represents a comparatively small proportion of the in-force business of the UK and Europe insurance 
operations. 

Due to the matching of policyholder liabilities to attaching asset value movements, the UK unit-linked business is not directly affected 

by market or credit risk. The liabilities of other business are also broadly insensitive to market risk. Profits from unit-linked and similar 
contracts primarily arise from the excess of charges to policyholders for management of assets, over expenses incurred. The former is most 
sensitive to the net accretion of funds under management as a function of new business, persistency and timing of death. The accounting 
impact of the latter is dependent upon the amortisation of acquisition costs in line with the emergence of margins (for insurance contracts) 
and amortisation in line with service provision (for the investment management component of investment contracts). By virtue of the 
design features of most of the contracts that provide low levels of mortality cover, the profits are relatively insensitive to changes in 
mortality experience.

Sensitivity to interest rate risk and other market risk
By virtue of the fund structure, product features and basis of accounting, the policyholder liabilities of the UK and Europe insurance 
operations are, except annuity business, not generally exposed to interest rate risk. At 31 December 2018, annuity liabilities accounted 
for 95 per cent (31 December 2017: 98 per cent) of UK non-linked shareholder-backed business liabilities. For annuity business, liabilities 
are exposed to interest rate risk. However, the net exposure is substantially ameliorated by virtue of the close matching of assets with 
appropriate duration. The level of matching from period to period can vary depending on management actions and economic factors 
so it is possible for a degree of mis-matching profits or losses to arise. 

The close matching by the Group of assets of appropriate duration to annuity liabilities is based on maintaining economic and 

regulatory capital. Liabilities are measured differently under Solvency II reporting requirements than under IFRS resulting in an alteration 
to the assets used to measure the IFRS annuity liabilities. As a result, IFRS has a different sensitivity to interest rate and credit risk than 
under Solvency II.

The estimated sensitivity of the UK non-linked shareholder-backed business (principally annuities business) to a movement in interest 

rates is as follows:

31 Dec 2018  £m

31 Dec 2017  £m

A
decrease
of 2%

A
decrease
 of 1%

An
increase
of 1%

An
increase
of 2%

A
decrease
of 2%

A
decrease
 of 1%

An
increase
of 1%

An
increase
of 2%

Carrying value of debt securities and derivatives
Policyholder liabilities 
Related deferred tax effects

7,369
(4,784)
(446)

3,317
(2,162)
(199)

(2,792)
1,801
171

(5,193)
3,317
323

13,497
(9,426)
(658)

5,805
(4,210)
(254)

(4,659)
3,443
190

(8,541)
6,295
348

Net sensitivity of profit after tax and 

shareholders’ equity

2,139

956

(820)

(1,553)

3,413

1,341

(1,026)

(1,898)

www.prudential.co.uk 

Annual Report 2018  Prudential plc  281

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC7 Risk and sensitivity analysis continued

C7.4 UK and Europe insurance operations continued
In addition, the shareholder-backed portfolio of UK non-linked insurance operations (covering policyholder liabilities and shareholders’ 
equity) includes equity securities and investment properties. Excluding any offsetting effects on the measurement of policyholder 
liabilities, a fall in their value would have given rise to the following effects on pre-tax profit, profit after tax and shareholders’ equity.

Pre-tax profit
Related deferred tax effects

Net sensitivity of profit after tax and shareholders’ equity

2018  £m

2017  £m

A decrease
of 20%

A decrease
of 10%

A decrease
of 20%

A decrease
of 10%

(336)
57

(279)

(168)
29

(139)

(332)
57

(275)

(166)
28

(138)

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profit and shareholders’ equity 
to the sensitivities shown above. The market risk sensitivities shown above reflect the impact of temporary market movements and, 
therefore, the primary effect of such movements would, in the Group’s segmental analysis of profits, be included within the short-term 
fluctuations in investment returns.

C7.5 Asset management and other operations
(i) Asset management 
(a) Sensitivities to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of Eastspring Investments and US asset management operations are 
translated at average exchange rates and shareholders’ equity at the closing rate for the reporting period. The rates for the functional 
currencies of most significant operations are shown in note A1.

A 10 per cent increase in the relevant exchange rates (strengthening of the pound sterling) would have reduced reported profit before 

tax attributable to shareholders, and shareholders’ equity excluding goodwill attributable to Eastspring Investments and US asset 
management operations, by £10 million and £43 million respectively (2017: £30 million and £53 million, respectively).

(b) Sensitivities to other financial risks for asset management operations 
The profits of asset management businesses are sensitive to the level of assets under management, as this significantly affects the value 
of management fees earned by the business in the current and future periods. The Group’s asset management operations do not hold 
significant investments in property or equities.

(ii) Other operations
The Group holds certain derivatives that are used to manage foreign currency movements and macroeconomic exposures. The fair value 
of these derivatives is sensitive to the combined effect of movements in exchange rates, interest rates and inflation rates. The possible 
permutations cover a wide range of scenarios. For indicative purposes, a reasonably possible range of fair value movements based on 
historical experience could be plus or minus £150 million.

Other operations are sensitive to credit risk on the loan portfolio of the Prudential Capital operation. Total debt securities held at 
31 December 2018 by Prudential Capital were £1,884 million (2017: £2,238 million). Debt securities held by Prudential Capital are 
in general variable rate bonds and so market value is limited in sensitivity to interest rate movements and consequently any change in 
interest rates would not have a material impact on profit or shareholders’ equity.

282  Prudential plc  Annual Report 2018 

www.prudential.co.uk

C Balance sheet notes continuedC8 Tax assets and liabilities

C8.1 Deferred tax 
Thestatementoffinancialpositioncontainsthefollowingdeferredtaxassetsandliabilitiesinrelationto:

Deferred tax assets
Unrealisedlossesorgainsoninvestments
Balancesrelatingtoinvestmentandinsurancecontracts
Short-termtemporarydifferences
Capitalallowances
Unusedtaxlosses

Total

Deferred tax liabilities
Unrealisedlossesorgainsoninvestments
Balancesrelatingtoinvestmentandinsurancecontracts
Short-termtemporarydifferences
Capitalallowances

Total

2018 £m

Movement
through
other
  comprehensive
 income and
 equity

Movement 
in income 
statement

Other 
movements 
including
 foreign 
currency 
movements

1
–
(266)
–
23

(242)

666
(91)
68
(1)

642

93
–
(8)
–
–

85

195
–
(15)
–

180

5
–
81
1
38

125

20
(39)
(109)
(1)

(129)

At 1 Jan

14
1
2,532
14
66

2,627

(1,748)
(872)
(2,041)
(54)

(4,715)

At 31 Dec

113
1
2,339
15
127

2,595

(867)
(1,002)
(2,097)
(56)

(4,022)

Oftheshort-termtemporarydifferencesof£2,339millionrelatingtodeferredtaxassets,£2,194millionrelatingtotheUSinsurance
operationsisexpectedtoberecoveredinlinewiththerunoffofthein-forcebook,andtheremainingbalancesofthe£145millionare
expectedtoberecoveredwithin10years.

Thedeferredtaxbalancesat31December2018and2017ariseinthefollowingpartsoftheGroup:

Asiaoperations
USoperations
UKandEurope
Otheroperations

Total

Deferred tax assets

Deferred tax liabilities

2018 £m

2017 £m

2018 £m

2017 £m

119
2,295
126
55

2,595

112
2,300
157
58

2,627

(1,257)
(1,688)
(1,061)
(16)

(4,022)

(1,152)
(1,845)
(1,703)
(15)

(4,715)

UnderIAS12,‘IncomeTaxes’,deferredtaxismeasuredatthetaxratesthatareexpectedtoapplytotheperiodwhentheassetisrealised
ortheliabilitysettled,basedonthetaxrates(andlaws)thathavebeenenactedoraresubstantivelyenactedattheendofthereporting
period.

Deferredtaxassetsarerecognisedtotheextentthattheyareregardedasrecoverable,thatistotheextentthat,onthebasisofall
availableevidence,itcanberegardedasmorelikelythannotthattherewillbesuitabletaxableprofitsfromwhichthefuturereversalof
theunderlyingtemporarydifferencescanbededucted.

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AnnualReport2018 Prudential plc 283

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC8 Tax assets and liabilities continued

C8.1 Deferred tax continued

ThetaxationregimesapplicableacrosstheGroupoftenapplyseparaterulestotradingandcapitalprofitsandlosses.Thedistinction
betweentemporarydifferencesthatarisefromitemsofeitheratradingorcapitalnaturemayaffecttherecognitionofdeferredtaxassets.
Forthe2018resultsandfinancialpositionat31December2018thefollowingtaxbenefitshavenotbeenrecognised:

Capitallosses
Tradinglosses

31 Dec 2018

31 Dec 2017

Tax benefit £m

Losses £bn

Tax benefit £m

Losses £bn

49
49

0.2
0.2

79
74

0.4
0.3

Oftheunrecognisedtradinglosses,lossesof£34millionwillexpirewithinthenext10years,theresthavenoexpirydate.

SomeoftheGroup’sbusinessesarelocatedinjurisdictionsinwhichawithholdingtaxchargeisincurreduponthedistributionof
earnings.Deferredtaxliabilitiesof£117million(2017:£120million)havenotbeenrecognisedinrespectofsuchwithholdingtaxes
astheGroupisabletocontrolthetimingofthedistributionsanditisprobablethatthetimingdifferenceswillnotreverseinthe
foreseeablefuture.

C8.2 Current tax 
Ofthe£618million(31December2017:£613million)currenttaxrecoverable,themajorityisexpectedtoberecoveredinoneyear
orless.Thecurrenttaxrecoverableincludes£112millioninrelationtothelitigationrelatingtothehistorictaxtreatmentofdividends
receivedfromoverseasportfolioinvestmentsoflifeinsurancecompanies.ThePrudentialAssuranceCompanyLimited(PAC)was
thetestcaseforthelitigation.InJuly2018,theUKSupremeCourtruledinPAC’sfavouronmostofthesubstantiveissues.PACand
HMRevenue&Customs(HMRC)areworkingthroughthemechanicsofimplementingtheSupremeCourtdecision.PACexpectsto
receivefullandfinalrepaymentfromHMRCin2019.

Thecurrenttaxliabilityof£568million(31December2017:£537million)includes£149million(31December2017:£139million)of

provisionsforuncertaintaxmatters.FurtherdetailisprovidedinnoteB4.

C9 Defined benefit pension schemes

(i)  Background and summary economic and IAS 19 financial positions
TheGroup’sbusinessesoperateanumberofpensionschemes.Thespecificfeaturesoftheseschemesvaryinaccordancewiththe
regulationsofthecountryinwhichtheemployeesarelocated,althoughtheyare,ingeneral,fundedbytheGroupandbasedeitherona
cashbalanceformulaoronyearsofserviceandsalaryearnedinthelastyearoryearsofemployment.Thelargestdefinedbenefitscheme
istheprincipalUKscheme,namelythePrudentialStaffPensionScheme(PSPS).PSPSaccountsfor82percent(2017:82percent)ofthe
underlyingschemeliabilitiesoftheGroup’sdefinedbenefitschemes.

TheGroupalsooperatestwosmallerUKdefinedbenefitschemesinrespectofScottishAmicable(SASPS)andM&G(M&GGPS).

Inaddition,therearetwosmalldefinedbenefitschemesinTaiwanwhichhavenegligibledeficits.

UnderIAS19,‘EmployeeBenefits’andIFRIC14,‘IAS19–TheLimitonaDefinedBenefitAsset,MinimumFundingRequirements

andtheirInteraction’,theGroupisonlyabletorecogniseasurplustotheextentthatitisabletoaccessthesurpluseitherthroughan
unconditionalrightofrefundorthroughreducedfuturecontributionsrelatingtoongoingserviceofactivemembers.TheGrouphasno
unconditionalrightofrefundtoanysurplusinPSPS.Accordingly,thePSPSsurplusrecognisedisrestrictedtothepresentvalueofthe
economicbenefittotheGroupfromthedifferencebetweentheestimatedfutureongoingcontributionsandthefullfuturecostofservice
fortheactivemembers.Incontrast,theGroupisabletoaccessthesurplusofSASPSandM&GGPS.Therefore,theamountsrecognised
fortheseschemesaretheIAS19valuationamount(eitherasurplusordeficit).

284 Prudential plc AnnualReport2018

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C Balance sheet notes continuedTheGroupasset/liabilityinrespectofdefinedbenefitpensionschemesisasfollows:

Underlyingeconomicsurplus

(deficit)

Less:unrecognisedsurplus

Economicsurplus(deficit)

(includinginvestmentin
Prudentialinsurance
policies) note (c)
Attributableto:

UKwith-profitsfund
Shareholder-backed

business

Consolidationadjustment
againstpolicyholder
liabilitiesforinvestmentin
Prudentialinsurance
policies

IAS19pensionasset(liability)
ontheGroupstatementof
financialposition note (d)

31 Dec 2018 £m

31 Dec 2017 £m

PSPS
note(a)

SASPS
note(b)

M&GGPS

Other
schemes

Total

PSPS
note(a)

SASPS
note(b)

M&GGPS

Other
schemes

Total

908
(677)

(79)
–

131
–

(1)
–

959
(677)

721
(485)

(137)
–

109
–

(1)
–

692
(485)

231

162

69

(79)

131

(32)

–

(47)

131

(1)

–

(1)

282

130

152

236

165

71

(137)

109

(55)

(82)

–

109

(1)

–

(1)

207

110

97

–

–

(225)

–

(225)

–

–

(151)

–

(151)

231

(79)

(94)

(1)

57

236

(137)

(42)

(1)

56

Notes
(a)

(b)
(c)

NodeficitorotherfundingisrequiredforPSPS.Deficitfunding,whereapplicable,isapportionedintheratioof70/30betweentheUKwith-profitsfundandshareholder-backed
businessfollowingdetailedconsiderationsin2005ofthesourcingofpreviouscontributions.Employercontributionsforongoingserviceofcurrentemployeesareapportionedin
theratiorelevanttocurrentactivity.
ThedeficitofSASPShasbeenallocated40percenttotheUKwith-profitsfundand60percenttotheshareholders’fundasat31December2018and2017.
Theunderlyingpositiononaneconomicbasisreflectstheassets(includinginvestmentsinPrudentialinsurancepoliciesthatareoffsetagainstliabilitiestopolicyholdersonthe
Groupconsolidation)andtheliabilitiesoftheschemes.

(d) At31December2018,thePSPSpensionassetof£231million(31December2017:£236million)andtheotherschemes’pensionliabilitiesof£174million(31December2017:

£180million)areincludedwithin‘Otherdebtors’and‘Provisions’respectivelyontheconsolidatedstatementoffinancialposition.

Triennial actuarial valuations
DefinedbenefitpensionschemesintheUKaregenerallyrequiredtobesubjecttofullactuarialvaluationseverythreeyearsinorderto
assesstheappropriateleveloffundingforschemesinrelationtotheircommitments.Thesevaluationsincludeassessmentsofthelikely
rateofreturnontheassetsheldwithintheseparatetrusteeadministeredfunds.TheactuarialvaluationdiffersfromtheIAS19
accountingbasisvaluationinanumberofrespects,includingthediscountrateassumptionwhereIAS19prescribesaratebasedon
high-qualitycorporatebondswhileamore‘prudent’assumptionisusedfortheactuarialvaluation.

TheinformationonthelatestcompletedactuarialvaluationfortheUKschemesisshowninthetablebelow:

PSPS

Lastcompletedactuarial

5April2017

valuationdate

SASPS

31March2017

M&GGPS

31December2014*

Valuationactuary,allFellows
oftheInstituteandFaculty
ofActuaries

CGSinger
TowersWatsonLimited

JonathanSeed
XafinityConsultingLimited

PaulBelok
AONHewittLimited

Fundinglevelatthelast

105percent

75percent

99percent

valuation

Deficitfundingarrangement
agreedwiththeTrustees
basedonthelast
completedvaluation

Nodeficitorotherfunding
required.Ongoing
contributionsforactive
membersareattheminimum
levelrequiredunderthe
schemerules(approximately
£5millionperannum
excludingexpenses)

Deficitfundingof£26million
perannumfrom1April2017
until31March2027,orearlier
ifthescheme’sfundinglevel
reaches100percentbefore
thisdate.Thedeficitfunding
willbereviewedeverythree
yearsatsubsequentvaluations

Nodeficitfundingrequiredfrom
1January2016

*ThetriennialvaluationforM&GGPSasat31December2017iscurrentlyinprogress.

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01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC9 Defined benefit pension schemes continued

(i) Background and summary economic and IAS 19 financial positions continued
ForPSPS,themarketvalueoftheschemeassetsasatthe5April2017fundingvaluationwas£7,766million.Theactuarialassumptions
usedindeterminingbenefitobligationsandthenetperiodicbenefitcostsforthepurposesofthe2017valuationwereasfollows:

Rateofincreaseinsalaries
Rateofinflation:

RetailPricesIndex(RPI)
ConsumerPricesIndex(CPI)

Rateofincreaseofpensionsinpaymentforinflation:

Guaranteed(maximum5%)
Guaranteed(maximum2.5%)
Discretionary

Expectedreturnsonplanassets

Mortality assumptions:
ThetablesusedforPSPSpensionsinpaymentat5April2017were:

%

Nil

3.4
2.6

2.6
2.5
Nil
1.5

Base post-retirement mortality
Formale(female)membersandmaledependants95percent(105percent)oftheSAPSS2PensionerAmountstable.Forfemale
dependants89percentoftheSAPSS2DependantsAmountstable.

Allowance for future improvements to post-retirement mortality
Assumedimprovementsupto2017arebasedontheCMI2015Coreprojectionsmodelwitha1.5percentperannumlong-termtrend.
From2018onwards,assumedimprovementsformales(females)arebasedontheCMI2015Coreprojectionsmodelwitha1.75percent
perannum(1.5percentperannum)long-termtrend.

Risks to which the defined benefit schemes expose the Group 
Responsibilityofmakinggoodofanydeficitthatmayariseintheschemeslieswiththeemployersoftheschemes,whicharesubsidiaries
oftheGroup.Accordingly,thepensionschemesexposetheGrouptoanumberofrisksandthemostsignificantofwhichareinterestrate
andinvestmentrisk,inflationriskandmortalityrisk.

Corporate governance
TheGroup’sUKpensionschemesareestablishedundertrustandaresubjecttoUKlegalrequirements;thisincludesbeingsubjectto
regulationby‘ThePensionRegulator’inaccordancewiththePensionAct1995.Eachschemehasacorporatetrusteetowhichsome
directorsareappointedbyGroupemployerswiththeremainingdirectorsnominatedbymembersinaccordancewithUKlegal
requirements.ThetrusteeshavetheultimateresponsibilitytoensurethattheschemeismanagedinaccordancewiththeTrustDeed&
Rules.Thetrusteesactinthebestinterestsoftheschemes’beneficiaries;thisincludestakingappropriateaccountofeachemployer’s
legalobligationandfinancialabilitytosupporttheschemes,whensettinginvestmentstrategyandwhenagreeingfundingwiththe
employers.Theemployers’contributioncommitmentsareformallyupdatedateachtriennialvaluation;betweenvaluationsfunding
levelsandemployerstrengthcontinuetobemonitored,withtheTrusteesbeingabletobringforwardthenexttriennialvaluationifthey
consideritappropriatetodoso.

AlloftheGroup’sthreeUKdefinedbenefitpensionschemes(PSPS,SASPSandM&GGPS)arefinalsalaryschemes,whichareclosed

tonewentrants.

TheTrusteesofeachschemesetthegeneralinvestmentpolicyandspecifyanyrestrictionsontypesofinvestmentandthedegrees
ofdivergencepermittedfromthebenchmark,butdelegatetheresponsibilityforselectionandrealisationofspecificinvestmentstothe
InvestmentManagers.TheTrusteesconsultthePrincipalEmployer(egThePrudentialAssuranceCompanyLimitedforPSPS)onthe
investmentprinciples,buttheultimateresponsibilityfortheinvestmentoftheassetsoftheschemelieswiththeTrustees.

286 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedTheTrusteesofeachoftheschemesmanagetheinvestmentstrategyoftheschemetoachieveanacceptablebalancebetween
investingintheassetsthatmostcloselymatchtheexpectedbenefitpaymentsandassetsthatareexpectedtoachieveagreaterreturn
inthehopeofreducingthecontributionsrequiredorprovidingadditionalbenefitstomembers.

ForPSPS,asignificantportionoftheschemeassetsareinvestedinliabilitymatchingassetssuchasbondsandgilts,including

index-linkedgilts,topartiallyhedgeagainstinflation.Inaddition,PSPShasmaintainedaportfolioofinterestrateandinflationswapsto
matchmorecloselythedurationandinflationprofileofitsassetstoitsliabilities.

TherisksarisingfromSASPSandM&GGPSaremanagedthroughadiversifiedmixofinvestments.Bothschemeshaveinvestedina

mixofbothreturn-seekingassets,suchasequitiesandpropertyandmatchingassetsincludingleveragedliabilitydriveninvestment
portfoliostoreflecttheliabilityprofileofthescheme.

(ii) Assumptions
Theactuarialassumptionsusedindeterminingbenefitobligationsandthenetperiodicbenefitcostsfortheyearsshownwereasfollows:



Discountrate*
Rateofincreaseinsalaries
Rateofinflation†

Retailpricesindex(RPI)
Consumerpricesindex(CPI)

Rateofincreaseofpensionsinpaymentforinflation:

PSPS:

Guaranteed(maximum5%)
Guaranteed(maximum2.5%)

Discretionary
Otherschemes

31 Dec 
2018 %

31 Dec 
2017 %

2.8
3.3

3.3
2.3

2.5
2.5
2.5
3.3

2.5
3.1

3.1
2.1

2.5
2.5
2.5
3.1

*Thediscountratehasbeendeterminedbyreferencetoan‘AA’corporatebondindex,adjustedwhereapplicabletoallowforthedifferenceindurationbetweentheindexandthepension

liabilities.

†Therateofinflationreflectsthelong-termassumptionforUKRPIorCPIdependingonthetrancheoftheschemes.

Thecalculationsarebasedoncurrentmortalityestimateswithanallowancemadeforexpectedfutureimprovementsinmortality.This
allowancereflectedtheCMI2015Coreprojectionsmodel(2017:CMI2014projectionsmodel,withscheme-specificcalibrations).In
2018,formemberspostretirementlong-termmortalityimprovementratesof1.75percentperannum(2017:1.75percentperannum)
and1.50percentperannum(2017:1.25percentperannum)wereappliedformalesandfemales,respectively.

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(iii) Estimated pension scheme surpluses and deficits
ThissectionillustratesthefinancialpositionoftheGroup’sdefinedbenefitpensionschemesonaneconomicbasisandtheIAS19basis.
Theunderlyingpensionpositiononaneconomicbasisreflectstheassets(includinginvestmentsinPrudentialpoliciesthatareoffset

againstliabilitiestopolicyholdersontheGroupconsolidation)andtheliabilitiesoftheschemes.TheIAS19basisexcludesthe
investmentsinPrudentialpolicies.At31December2018,M&GGPSheldinvestmentsinPrudentialinsurancepoliciesof£225million
(31December2017:£151million).

Movementsonthepensionschemesurplusdeterminedontheeconomicbasisareasfollows,withtheeffectoftheapplicationof

IFRIC14beingshownseparately:

All schemes 
Underlying position (without the effect of IFRIC 14)
Surplus(deficit)
Less:amountattributabletoUKwith-profitsfund

Shareholders’share:

Grossoftaxsurplus(deficit)
Relatedtax

Netofshareholders’tax

Application of IFRIC 14 for the derecognition of PSPS surplus 
Derecognitionofsurplus
Less:amountattributabletoUKwith-profitsfund

Shareholders’share:
Grossoftax
Relatedtax

Netofshareholders’tax

With the effect of IFRIC 14 
Surplus(deficit)
Less:amountattributabletoUKwith-profitsfund

Shareholders’share:

Grossoftaxsurplus(deficit)
Relatedtax

Netofshareholders’tax

2018 £m

Surplus
(deficit)
in schemes
at 1 Jan
2018

(Charge)
 credit
to income
statement

Actuarial gains
 and losses 
in other
comprehensive
income

Contributions
 paid

Surplus
 (deficit)
 in schemes
 at 31 Dec
 2018

692
(473)

219
(42)

177

(485)
363

(122)
23

(99)

207
(110)

97
(19)

78

(88)
38

(50)
10

(40)

(13)
8

(5)
1

(4)

(101)
46

(55)
11

(44)

303
(178)

125
(24)

101

(179)
132

(47)
9

(38)

124
(46)

78
(15)

63

52
(20)

32
(6)

26

–
–

–
–

–

52
(20)

32
(6)

26

959
(633)

326
(62)

264

(677)
503

(174)
33

(141)

282
(130)

152
(29)

123

Underlying investments of the schemes
Onthe‘economicbasis’,afterincludingtheunderlyingassetsrepresentedbytheinvestmentsinPrudentialinsurancepoliciesasscheme
assets,theplans’assetscomprisethefollowinginvestments:

Equities
UK
Overseas

Bonds*

Government
Corporate

Asset-backedsecurities
Derivatives
Properties
Otherassets

Totalvalueofassets†

31 Dec 2018

31 Dec 2017

PSPS
£m

8
204

4,596
1,586
263
103
143
172

7,075

Other
schemes
£m

6
53

538
454
12
4
143
198

1,408

Total
£m

14
257

5,134
2,040
275
107
286
370

8,483

PSPS
£m

9
226

5,040
1,491
164
188
140
216

7,474

Other
schemes
£m

67
272

655
248
–
(6)
130
77

1,443

Total
£m

76
498

5,695
1,739
164
182
270
293

8,917

%

–
3

61
24
3
1
3
5

100

%

1
6

63
20
2
2
3
3

100

*87percentofthebondsareinvestmentgrade(2017:89percent).
†94percentofthetotalvalueoftheschemeassetsarederivedfromquotedpricesinanactivemarket(31December2017:96percent).NoneoftheschemeassetsincludedsharesinPrudentialplc
orpropertyoccupiedbythePrudentialGroup.TheIAS19basisplanassetsat31December2018of£8,258million(31December2017:£8,766million)isdifferentfromtheeconomicbasis
planassetsof£8,483million(31December2017:£8,917million)asshownaboveduetotheexclusionofinvestmentinPrudentialinsurancepoliciesbyM&GGPSasdescribedabove.

288 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedThemovementsintheIAS19pensionschemes’surplusanddeficitbetweenschemeassetsandliabilitiesasconsolidatedinthefinancial
statementswere:

Attributable to policyholders and shareholders

Present
value
 of benefit
obligations
note(a)

Net surplus
(deficit)
 (without
 the effect
 of IFRIC 14)

Effect of
 IFRIC 14 for
derecognition
 of PSPS
surplus

Economic
 basis net
surplus 
(deficit) 

Other
adjustments
 including for
investments
 in Prudential
 insurance
 policies
note(b)

IAS 19
basis net
surplus 
(deficit)

2018 £m
Netsurplus(deficit),beginningofyear
GMPequalisationprovision note (e)
Currentservicecost
Netinterestonnetdefinedbenefit

liability(asset)

Administrationexpenses
Benefitpayments
Employers’contributions note (c)
Employees’contributions
Actuarialgainsandlosses note (d)
TransferintoinvestmentinPrudential

insurancepolicies

Plan
 assets

8,917
–
–

217
(8)
(475)
52
1
(221)

–

(8,225)
(53)
(44)

(200)
–
475
–
(1)
524

–

Netsurplus(deficit),endofyear

8,483

(7,524)

2017 £m
Netsurplus(deficit),beginningofyear
Currentservicecost
Netinterestonnetdefinedbenefit

liability(asset)

Administrationexpenses
Benefitpayments
Employers’contributions note (c)
Employees’contributions
Actuarialgainsandlosses note (d)
TransferintoinvestmentinPrudential

insurancepolicies

Netsurplus(deficit),endofyear

9,006
–

(8,443)
(46)

228
(8)
(479)
50
1
119

–

8,917

(214)
–
479
–
(1)
–

–

(8,225)

692
(53)
(44)

17
(8)
–
52
–
303

–

959

563
(46)

14
(8)
–
50
–
119

–

692

(485)
–
–

(13)
–
–
–
–
(179)

–

(677)

(558)
–

(14)
–
–
–
–
87

–

(485)

207
(53)
(44)

4
(8)
–
52
–
124

–

282

5
(46)

–
(8)
–
50
–
206

–

207

(151)
–
–

(4)
–
–
–
–
10

(80)

(225)

(134)
–

(3)
–
–
–
–
(6)

(8)

(151)

56
(53)
(44)

–
(8)
–
52
–
134

(80)

57

(129)
(46)

(3)
(8)
–
50
–
200

(8)

56

www.prudential.co.uk

AnnualReport2018 Prudential plc 289

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC9 Defined benefit pension schemes continued

(iii) Estimated pension scheme surpluses and deficits continued

Notes
(a) Maturity profile of the benefit obligations



Theweightedaveragedurationofthebenefitobligationsoftheschemesis18.4years(2017:18.6years).


Thefollowingtableprovidesanexpectedmaturityanalysisofthebenefitobligations:

All schemes £m

31 Dec 2018

31Dec2017

1 year
 or less

257

255

After
 1 year
to 5 years

After
5 years
to 10 years

After
10 years
to 15 years

After
 15 years
to 20 years

1,142

1,108

1,593

1,589

1,641

1,667

1,631

1,661

Over 
20 years

7,426

7,889

Total

13,690

14,169

(b)

(c)
(d)

TheadjustmentsforinvestmentsinPrudentialinsurancepoliciesareconsolidationadjustmentsforintra-groupassetsandliabilitieswithnoimpacttoadjustedIFRSoperatingprofit
basedonlonger-terminvestmentreturns.
TotalemployercontributionsexpectedtobepaidintotheGroupdefinedbenefitschemesfortheyearending31December2019amountto£52million(2018:£50million).
Theactuarialgainsandlossesattributabletopolicyholdersandshareholdersasshowninthetableaboveareanalysedasfollows:

2018 £m

2017 £m

Actuarialgainsandlosses
Returnontheschemeassetslessamountincludedininterestincome
Gains(losses)onchangesindemographicassumptions
Gains(losses)onchangesinfinancialassumptions
Experiencegainsonschemeliabilities

EffectofderecognitionofPSPSsurplus
ConsolidationadjustmentforinvestmentsinPrudentialinsurancepoliciesandotheradjustments

(221)
168
330
26
303
(179)
10

134

119
(10)
(101)
111
119
87
(6)

200

(e)



InOctober2018,theHighCourtruledthatpensionschemesarerequiredtoequalisebenefitsfortheeffectofguaranteedminimumpensions(GMPs).GMPsareaminimumbenefit
thatschemesthatwerecontracted-outonasalary-relatedbasisbetween1978and1997arerequiredtoprovide.

InlightofthisCourtruling,at31December2018,theGrouphasrecognisedanestimatedallowanceforGMPequalisationwithintheIAS19valuationforallthethreeUK
schemes(£31millionforPSPS,£17millionforSASPSand£5millionforM&GGPS).ThesecostsareallocatedbetweentheUKwith-profitsfundandtheshareholders’fundonthe
basisof70:30forPSPS,40:60forSASPSandwithM&GGPSbeingwhollyattributabletotheshareholders’fund.Theimpactonshareholdersprofitbeforetaxis£24million(before
takingintoaccountanychargetoPSPSsurplusrestriction)andonshareholders’equityposttaxis£12million.

(iv) Sensitivity of the pension scheme liabilities to key variables 
Thesensitivityinformationbelowisbasedonthecoreschemeliabilitiesandassumptionsatthebalancesheetdate.Thesensitivitiesare
calculatedbasedonachangeinoneassumptionwithallotherassumptionsbeingheldconstant.Assuch,interdependenciesbetween
theassumptionsareexcluded.Theimpactoftherateofinflationassumptionsensitivityincludestheimpactofinflationontherateof
increaseinsalariesandrateofincreaseofpensionsinpayment.

Thesensitivitiesoftheunderlyingpensionschemeliabilitiesasshownbelowdonotdirectlyequatetotheimpactontheprofitorloss
attributabletoshareholdersorshareholders’equityduetotheeffectoftheapplicationofIFRIC14onPSPSandtheallocationofashare
oftheinterestinthefinancialpositionofPSPSandSASPStotheUKwith-profitsfundasdescribedabove.

.

Assumption applied

Impact of sensitivity on scheme liabilities on IAS 19 basis

Discountrate

2018

2.8%

2017

Sensitivity change in assumption

2018

2017

2.5% Decreaseby0.2%

Increaseinschemeliabilitiesby:

Discountrate

2.8%

2.5% Increaseby0.2%

Decreaseinschemeliabilitiesby:

PSPS
Otherschemes

Rateofinflation

3.3%
2.3%

3.1% RPI:Decreaseby0.2%
2.1% CPI:Decreaseby0.2%with
consequentreductionin
salaryincreases

PSPS
Otherschemes

Decreaseinschemeliabilitiesby:

PSPS
Otherschemes

3.5%
5.0%

3.3%
4.7%

0.6%
3.9%

3.5%
5.4%

3.4%
4.9%

0.6%
3.9%

Mortalityrate

Increaselifeexpectancy

Increaseinschemeliabilitiesby:

by1year

PSPS
Otherschemes

3.9%
3.9%

4.0%
3.8%

290 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continued 
 
C10 Share capital, share premium and own shares

Number of
 ordinary shares

Issued shares of 5p each fully paid

At 1 January
Sharesissuedundershare-basedschemes

2,587,175,445
5,868,964

At 31 December

2,593,044,409

2018

Share
 capital
£m

129
1

130

Share
premium
£m

Number of
 ordinary shares

1,948 2,581,061,573
6,113,872

16

1,964 2,587,175,445

2017

Share
 capital
£m

129
–

129

Share
premium
£m

1,927
21

1,948

Amountsrecordedinsharecapitalrepresentthenominalvalueofthesharesissued.Thedifferencebetweentheproceedsreceivedon
issueofshares,netofissuecosts,andthenominalvalueofsharesissuediscreditedtothesharepremiumaccount.

At31December2018,therewereoptionsoutstandingundersaveasyouearnschemestosubscribeforsharesasfollows:

31 Dec 2018

31Dec2017

Number of
 shares to 
subscribe for

4,885,804

6,448,853

Share price range

from

901p

629p

to 

Exercisable 
by year

1,455p

1,455p

2024

2023

Transactions by Prudential plc and its subsidiaries in Prudential plc shares
TheGroupbuysandsellsPrudentialplcshares(‘ownshares’)eitherinrelationtoitsemployeeshareschemesorviatransactions
undertakenbyauthorisedinvestmentfundsthattheGroupisdeemedtocontrol.Thecostofownsharesof£170millionasat
31December2018(31December2017:£250million)isdeductedfromretainedearnings.TheCompanyhasestablishedtruststo
facilitatethedeliveryofsharesunderemployeeincentiveplans.At31December2018,9.6million(31December2017:
11.4million)Prudentialplcshareswithamarketvalueof£135million(31December2017:£218million)wereheldinsuchtrustsallof
whichareforemployeeincentiveplans.Themaximumnumberofsharesheldduring2018was14.9millionwhichwasinMarch2018.

TheCompanypurchasedthefollowingnumberofsharesinrespectofemployeeincentiveplans.Thesharespurchasedeachmonth

areasfollows:

January
February
March
April
May
June
July
August
September
October
November
December

Total

2018 share price

2017 share price

Number of 
shares

51,555
55,765
55,623
1,664,334
63,334
181,995
55,888
60,384
82,612
148,209
67,162
73,744

2,560,605

Low

19.18
17.91
18.25
16.67
18.91
18.21
17.68
18.04
16.95
15.62
15.95
13.99

High

19.40
18.10
18.54
17.95
19.38
18.65
17.86
18.10
16.98
16.84
15.96
14.30

Cost

Number of 
shares

996,536
1,004,362
1,025,238
29,113,556
1,216,136
3,335,725
993,779
1,090,283
1,400,868
2,477,127
1,071,633
1,045,278

62,388
65,706
70,139
3,090,167
55,744
182,780
51,984
55,857
51,226
136,563
53,951
53,519

44,770,521

3,930,024

Low

15.83
15.70
16.40
16.58
17.50
17.52
17.72
18.30
17.45
17.99
18.38
18.26

High

16.02
16.09
16.54
16.80
17.62
18.00
17.93
18.73
17.97
18.22
18.40
18.47

Cost

989,583
1,052,657
1,159,950
51,369,760
979,645
3,269,447
927,452
1,025,802
912,151
2,483,879
992,123
986,000

66,148,449

TheGrouphasconsolidatedanumberofauthorisedinvestmentfundswhereitisdeemedtocontrolthesefundsunderIFRS.Someof
thesefundsholdsharesinPrudentialplc.Thetotalnumberofsharesheldbythesefundsat31December2018was3.0million
(31December2017:6.4million)andthecostofacquiringthesesharesof£20million(2017:£71million)isincludedinthecostofown
shares.Themarketvalueofthesesharesasat31December2018was£42million(31December2017:£121million).During2018,these
fundsmadenetdisposalsof3,368,506Prudentialshares(2017:acquisitionsof372,029)foranetdecreaseof£50.5milliontobookcost
(2017:netincreaseof£9.4million).

AllsharetransactionsweremadeonanexchangeotherthantheStockExchangeofHongKong.
OtherthansetoutabovetheGroupdidnotpurchase,sellorredeemanyPrudentialplclistedsecuritiesduring2018or2017.

www.prudential.co.uk

AnnualReport2018 Prudential plc 291

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC11 Provisions

ProvisioninrespectofdefinedbenefitpensionschemesC9
Otherprovisions note

Total provisions

Note
Analysisofotherprovisions:

At 1 January
Chargedtoincomestatement:
Additionalprovisions
Unusedamountsreleased

Usedduringtheyear
Exchangedifferences

Total at 31 December

31 Dec 
2018 £m

31 Dec 
2017 £m

174
904

1,078

180
943

1,123

2018 £m

2017 £m

943

229
(18)
(262)
12

904

659

542
(9)
(239)
(10)

943

Otherprovisionscomprisestaffbenefitsprovisionsof£409million(31December2017:£453million)thataregenerallyexpectedtobe
paidoutwithinthenextthreeyears,otherprovisionsof£171million(31December2017:£121million)andaprovisionforreviewofpast
annuitysalesafterutilisationduringtheyearof£324million(31December2017:£369million).PrudentialhasagreedwiththeFinancial
ConductAuthority(FCA)toreviewannuitiessoldwithoutadviceafter1July2008toitscontract-baseddefinedcontributionpension
customers.Thereviewisexaminingwhethercustomersweregivensufficientinformationabouttheirpotentialeligibilitytopurchasean
enhancedannuity,eitherfromPrudentialoranotherpensionprovider.Agrossprovisionof£400million,beforecostsincurred,was
establishedat31December2017tocoverthecostsofundertakingthereviewandanyrelatedredressandfollowingareassessment,no
changehasbeenmadein2018.Themajorityoftheprovisionwillbeutilisedin2019.Theultimateamountthatwillbeexpendedbythe
Grouponthereviewwillremainuncertainuntiltheprojectiscompleted.Ifthepopulationsubjecttoredressincreasedordecreasedby
10percent,thentheprovisionwouldbeexpectedtoincreaseordecreasebycirca7percentaccordingly.Additionally,in2018,the
Groupagreedwithitsprofessionalindemnityinsurersthattheywillmeet£166millionoftheGroup’sclaimscosts,whichwillbepaidas
theGroupincurscosts/redress.ThishasbeenrecognisedontheGroup’sbalancesheetwithin‘Otherdebtors’at31December2018.

C12 Capital

C12.1 Group objectives, policies and processes for managing capital
(i) Capital measure
TheGroupmanagesitsGroupSolvencyIIownfundsasitsmeasureofcapital.At31December2018estimatedGroupSolvencyIIown
fundsare£30.2billion(31December2017:£26.4billion).

(ii) External capital requirements
SolvencyIIistheGroup’sconsolidatedcapitalregime.SolvencyIIisarisk-basedsolvencyframeworkrequiredundertheEuropean
SolvencyIIDirectiveasimplementedbythePrudentialRegulatoryAuthorityintheUK.TheSolvencyIIsurplusrepresentsthe
aggregatedcapitalheldbytheGrouplessSolvencyCapitalRequirements.

(iii) Meeting of capital management objectives
TheGroupSolvencyCapitalRequirementhasbeenmetduring2018.

AswellasholdingsufficientcapitaltomeetSolvencyIIrequirementsatGrouplevel,theGroupalsocloselymanagesthecashitholds

withinitscentralholdingcompaniessothatitcan:

— Maintainflexibility,fundnewopportunitiesandabsorbshockevents;
— Funddividends;and
— Covercentralcostsanddebtpayments.

MoredetailsonholdingcompanycashflowsandbalancesaregiveninsectionII(a)oftheAdditionalunauditedfinancialinformation.
WhiletheGroupataconsolidatedlevelissubjecttotheSolvencyIIrequirements,atabusinessunitlevelcapitalisdefinedbylocal

capitalregulationsandlocalbusinessneeds.

EachoftheGroup’slong-termbusinessoperationsiscapitalisedtoasufficientlystronglevelforitsindividualcircumstances.
TheGroupmanagesitsassets,liabilitiesandcapitallocally,inaccordancewithlocalregulatoryrequirementsandreflectingthe

differenttypesofliabilitiesineachbusinessunit.AsaresultofthediversityofproductsofferedbyPrudentialandthedifferentregulatory
regimesunderwhichitoperates,theGroupemploysdifferingmethodsofasset/liabilityandcapitalmanagement,dependingonthe
businessconcerned.

StochasticmodellingofassetsandliabilitiesisundertakenintheUK,USandAsiatoassesstheeconomiccapitalrequirements.
Astochasticapproachmodelstheinter-relationshipbetweenassetandliabilitymovements,takingintoaccountassetcorrelation,
managementactionsandpolicyholderbehaviourunderalargenumberofalternativeeconomicscenarios.

292 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continued 
Inaddition,reserveadequacytestingunderarangeofscenariosanddynamicsolvencytestingiscarriedout,includingundercertain

scenariosmandatedbytheUK,USandAsiaregulators.

Thesensitivityofliabilitiesandothercomponentsoftotalcapitalvarydependinguponthetypeofbusinessconcernedandthis

conditionstheapproachtoasset/liabilitymanagement.

(iv) Post demerger
InAugust2018,theGroupannouncedthattheHongKongInsuranceAuthoritywouldbecomeitsleadregulatoruponsuccessful
completionofthedemerger.TheEuropeanSolvencyIIregimewillnolongerbeapplicabletoPrudentialplcgroupanditisproactively
engagingwiththeHongKongInsuranceAuthorityonthesupervisoryframeworkthatwillapplytotheGroupafterthedemerger.

C12.2 Local capital regulations
(i) Asia insurance operations

TheestimatedavailablecapitalpositionforAsialifeinsuranceoperationsexcludingwith-profitsfundswithreconciliationto

shareholdersequityisshownbelow:

IFRS shareholders’ equity

Adjustments to local regulatory basis
Removedeferredacquisitioncosts,goodwillandotherintangibles
Otheradjustments

Totaladjustments

Total available capital resources of life assurance businesses on a local regulatory basis 

excluding with-profits funds note

31 Dec 
2018 £m

5,868

(1,850)
631

(1,219)

31 Dec 
2017 £m

5,525

(1,515)
306

(1,209)

4,649

4,316

Note
Theavailablecapitalresourcesonalocalregulatorybasisasat31December2018excludesthewith-profitsbusinessofHongKong,SingaporeandMalaysiaof£11,524million
(31December2017:£10,253million).

Thecapitalrequirementsofsignificantoperationsare:

China
Arisk-basedcapital,riskmanagementandgovernanceframework,knownastheChinaRiskOrientedSolvencySystem(C-ROSS),
appliesinChina.UnderC-ROSS,insurersarerequiredtomaintainacoresolvencyratio(corecapitaloverminimumcapital)anda
comprehensivesolvencyratio(actualcapitaloverminimumcapital)ofnotlowerthan50percentand100percent,respectively.The
actualcapitalisthedifferencebetweentheadmittedassetsandadmittedliabilities.

Hong Kong
Thecapitalrequirementvariesbyunderlyingriskanddurationofliabilities,butisgenerallydeterminedasapercentageofmathematical
reservesandcapitalatrisk.Mathematicalreservesarebasedonabestestimatebasiswithprudentmarginsforadversedeviations,
discountedatavaluationinterestratebasedonablendbetweentherisk-adjustedportfolioyieldandthereinvestmentrate.

Indonesia
Solvencycapitalisdeterminedusingarisk-basedcapitalapproach.InsurancecompaniesinIndonesiaareexpectedtomaintainthelevel
ofnetassetsabove100percentofsolvencycapital.

Malaysia
Arisk-basedcapitalframeworkappliesinMalaysia.Thelocalregulator,BankNegaraMalaysia(BNM),hassetaSupervisoryTargetCapital
Levelof130percentbelowwhichsupervisoryactionsofincreasingintensitywillbetaken.Eachinsurerisalsorequiredtosetitsown
IndividualTargetCapitalLeveltoreflectitsownriskprofileandthisisexpectedtobehigherthantheSupervisoryTargetCapitalLevel.

MarketliberalisationmeasureswereintroducedbyBNMinApril2009,whichincreasesthelimitfrom49percentto70percenton
foreignequityownershipforinsurancecompaniesandTakafuloperatorsinMalaysia.Ahigherforeignequitylimitbeyond70percentfor
insurancecompanieswillbeconsideredbyBNMonacasebycasebasisforcompanieswhosupportexpansionofinsuranceprovisionto
themostvulnerableinMalaysiansociety.

Singapore
Arisk-basedcapitalframeworkappliesinSingapore.AregisteredinsurerincorporatedinSingaporeisrequiredatalltimestomaintaina
minimumlevelofpaid-upordinarysharecapitalandtoensurethatitsfinancialresourcesarenotlessthanthegreaterof(i)thetotalrisk
requirementarisingfromtheassetsandliabilitiesoftheinsurer,calculatedinaccordancewiththeSingaporeInsuranceAct;or(ii)a
minimumamountofS$5million(Singaporedollars).Theregulatoralsohastheauthoritytodirectthattheinsurersatisfyadditionalcapital
adequacyrequirementsinadditiontothosesetforthundertheSingaporeInsuranceActifitconsiderssuchadditionalrequirements
appropriate.

www.prudential.co.uk

AnnualReport2018 Prudential plc 293

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC12 Capital continued

C12.2 Local capital regulations continued
(ii) US insurance operations 
TheestimatedcapitalpositionforJacksonwithreconciliationtoshareholders’equityisshownbelow:

IFRS shareholders’ equity

Adjustments to regulatory basis
Removedeferredacquisitioncosts
Jacksonsurplusnotes
InvestmentandpolicyholderliabilitiesvaluationdifferencesbetweenIFRSandregulatorybasisforJackson
Otheradjustments*

Totaladjustments

Total available capital resources of life assurance businesses on a local regulatory basis

31 Dec 
2018 £m

5,584

31 Dec 
2017 £m

5,013

(8,727)
196
7,217
63

(1,251)

4,333

(8,197)
184
5,325
818

(1,870)

3,143

*OtheradjustmentsincludetheremovalofentitiesrecordedasUSinsuranceoperationsintheIFRSstatementswhichfalloutsidethescopeofJacksonNationalLifeInsuranceCompany.

TheregulatoryframeworkforJacksonisgovernedbytherequirementsoftheUSNAICapprovedRisk-BasedCapitalstandards.Under
theserequirementslifeinsurancecompaniesreportusingaformula-basedcapitalstandardwhichincludescomponentscalculatedby
applyingafter-taxfactorstovariousasset,premiumandreserveitemsandaseparatemodel-basedcomponentformarketriskassociated
primarilywithvariableannuityproducts.Theafter-taxfactorswereadjustedtoreflecttheimpactofUSTaxReformduring2018.

JacksonhadapermittedpracticeineffectasgrantedbythelocalregulatorallowingJacksontocarrycertaininterestrateswapsat
bookvalue,asifstatutoryhedgeaccountingwereinplace,insteadofatfairvalueaswouldhavebeenotherwiserequired.Jacksonis
requiredtodemonstratetheeffectivenessofitsinterestrateswapprogrammepursuanttotheMichiganInsuranceCode.Thetotal
effectofthispermittedpractice,netoftax,wastodecreasestatutorysurplusby£129million(31December2017:£355million).
UndertheequivalenceprovisionsofSolvencyII,JacksonisincorporatedintotheGroup’sSolvencyIIpositionatalevelequal

toavailablecapitalinexcessof100percentoftheUSlocalminimumrisk-basedcapitalrequirementlevelatwhichcorrective
actioncommences.

(iii) UK and Europe insurance operations
InsuranceoperationsintheUKandEuropearesubjecttoSolvencyIIcapitalrequirementsonanindividualbasis.Thesehavebeenmet
during2018.

(iv) Asset management operations – regulatory and other surplus
CertainassetmanagementsubsidiariesoftheGrouparesubjecttolocalregulatoryrequirements.Themovementintheyearofthe
estimatedsurplusregulatorycapitalpositionofthosesubsidiaries,combinedwiththemovementintheIFRSbasisshareholders’funds
forunregulatedassetmanagementoperations,isasfollows:

Regulatory and other surplus
Beginningofyear
Gainsduringtheyear
Movementincapitalrequirement
Capitalinjection
Distributionsmadetotheparentcompany
Exchangeandothermovements

Endofyear



Asset management operations

2018 £m

US

Eastspring
Investments

2017 £m

Total

Total

M&GPrudential

419
364
(10)
88
(197)
–

664

235
23
–
–
(97)
(121)

40

222
138
5
13
(104)
20

294

876
525
(5)
101
(398)
(101)

998

814
586
(73)
6
(433)
(24)

876

294 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedC12.3 Transferability of available capital
IntheUK,PACisrequiredtomeettheSolvencyIIcapitalrequirementsasacompanyasawhole,iecoveringbothitsring-fenced
with-profitsfundsandnon-profitfunds.Further,thesurplusofthewith-profitsfundsisring-fencedfromtheshareholderbalancesheet
withrestrictionsastoitsdistribution.Distributionsfromthewith-profitsfundstoshareholderscontinuetoreflecttheshareholders’
one-ninthshareofthecostofdeclaredpolicyholders’bonuses.

ForJackson,capitalretentionismaintainedatalevelconsistentwithanappropriateratingbyStandard&Poor’s.CurrentlyJacksonis

ratedAA.Jacksoncanpaydividendsonitscapitalstockonlyoutofearnedsurplusunlesspriorregulatoryapprovalisobtained.
Furthermore,dividendsthatexceedthegreaterofstatutorynetgainfromoperationslessnetrealisedinvestmentslossesfortheprior
yearor10percentofJackson’sprioryearendstatutorysurplus,excludinganyincreasearisingfromtheapplicationofpermitted
practices,requirepriorregulatoryapproval.

ForAsiasubsidiaries,theamountsretainedwithinthecompaniesareatlevelsthatprovideanappropriatelevelofcapitalstrengthin

excessofthelocalregulatoryminimum.ThebusinessesinAsiamay,ingeneral,remitdividendstoUKparententities,providedthe
statutoryinsurancefundmeetsthelocalregulatorysolvencyrequirements.Forwith-profitsfunds,theexcessofassetsoverliabilitiesis
retainedwithinthefunds,withdistributiontoshareholderstiedtotheshareholders’shareofdeclaredbonuses.

Availablecapitalofthenon-insurancebusinessunitsistransferableaftertakingaccountofanappropriatelevelofoperatingcapital,

basedonlocalregulatorysolvencyrequirements,overandabovebaseliabilities.

C13 Property, plant and equipment

Property,plantandequipmentcompriseGroupoccupiedpropertiesandtangibleassets.Areconciliationofthecarryingamountofthese
itemsfromthebeginningoftheyeartotheendoftheyearisasfollows:

At 1 January
Cost
Accumulateddepreciation

Net book amount

Year ended 31 December
Openingnetbookamount
Exchangedifferences
Depreciationandimpairmentcharge
Additions
Arisingonacquisitionsofsubsidiaries
Disposalsandtransfers

Closing net book amount

At 31 December
Cost
Accumulateddepreciation

Net book amount

367
(72)

295

295
13
(10)
35
4
(8)

329

412
(83)

329

Group 
occupied 
property

2018 £m

Tangible
assets

Total

1,408
(619)

789

789
23
(137)
289
522
(77)

1,041
(547)

494

494
10
(127)
254
518
(69)

1,080

1,409

1,641
(561)

1,080

2,053
(644)

1,409

Group 
occupied 
property

2017 £m

Tangible
assets

439
(88)

351

351
(8)
(22)
17
–
(43)

295

367
(72)

295

1,077
(685)

392

392
(14)
(94)
117
178
(85)

494

1,041
(547)

494

Total

1,516
(773)

743

743
(22)
(116)
134
178
(128)

789

1,408
(619)

789

Tangible assets
Ofthe£1,080million(31December2017:£494million)oftangibleassets,£856million(31December2017:£360million)wereheldby
theGroup’swith-profitsbusinesses,primarilybytheconsolidatedsubsidiariesforventurefundandotherinvestmentpurposesoftheUK
with-profitsfund.

Capital expenditure: property, plant and equipment by segment
Thecapitalexpenditureof£254million(2017:£117million)aroseasfollows:£52million(2017:£55million)inAsia,£14million(2017:
£19million)inUSand£187million(2017:£41million)inUKandEuropewiththeremainingbalanceof£1million(2017:£2million)arising
fromunallocatedcorporateexpenditure.

www.prudential.co.uk

AnnualReport2018 Prudential plc 295

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationC14 Investment properties

InvestmentpropertiesprincipallyrelatetotheUKwith-profitsfundandarecarriedatfairvalue.Areconciliationofthecarryingamountof
investmentpropertiesatthebeginningandendoftheyearissetoutbelow:

At 1 January
Additions:

Resultingfrompropertyacquisitions
Resultingfromexpenditurecapitalised

Disposals
Netgainfromfairvalueadjustments
Netforeignexchangedifferences

At 31 December

2018 £m

2017 £m

16,497

14,646

1,326
183
(178)
149
(52)

2,009
39
(591)
415
(21)

17,925

16,497

The2018incomestatementincludesrentalincomefrominvestmentpropertiesof£927million(2017:£876million)anddirectoperating
expensesincludingrepairsandmaintenancearisingfromthesepropertiesof£56million(2017:£82million).

Investmentpropertiesof£5,825million(31December2017:£5,689million)areheldunderfinanceleases.Thepresentvalueof

minimumleasepaymentsundertheseleasesis£42million(31December2017:£43million)and76percent(31December2017:
73percent)ofleasepaymentsaredueinoverfiveyears.

TheGroup’spolicyistoletinvestmentpropertiestotenantsthroughoperatingleases.Minimumfuturerentalstobereceivedon

non-cancellableoperatingleasesoftheGroup’sfreeholdinvestmentpropertiesarereceivableinthefollowingperiods:

Lessthan1year
1to5years
Over5years

Total

2018 £m

2017 £m

314
1,077
2,242

3,633

322
1,073
2,286

3,681

Thetotalminimumfuturerentalstobereceivedonnon-cancellablesub-leasesfortheGroup’sinvestmentpropertiesheldunderfinance
leasesat31December2018are£1,596million(31December2017:£1,527million).

296 Prudential plc AnnualReport2018

www.prudential.co.uk

C Balance sheet notes continuedD  Other notes

D1 Corporate transactions

D1.1 Gains/(losses) on disposal of businesses and corporate transactions
‘(Loss)gainondisposalofbusinessesandcorporatetransactions’comprisesthefollowing:

LossarisingonreinsuranceofpartofUKshareholder-backedannuityportfolio note (i)
Othertransactions note (ii)

2018 £m

2017 £m

(508)
(80)

(588)

–
223

223

Notes
(i)










Loss arising on reinsurance of part of UK shareholder-backed annuity portfolio
InMarch2018,M&GPrudentialannouncedthereinsuranceof£12.0billion(asat31December2017)ofitsshareholder-backedannuityportfoliotoRothesayLife.Undertheterms
oftheagreement,M&GPrudentialhasreinsuredtheliabilitiestoRothesayLife,whichisexpectedtobefollowedbyacourtsanctionedlegaltransfer,underPartVIIoftheFinancial
ServicesandMarketsAct2000(PartVII),ofmostoftheportfoliotoRothesayLifeby30June2019.
Thereinsuranceagreementbecameeffectiveon14March2018.Areinsurancepremiumof£12,149millionhasbeenrecognisedwithin‘Outwardreinsurancepremiums’inthe
incomestatementandsettledviathetransferoffinancialinvestmentsandotherassetstoRothesayLife.Afterallowingfortherecognitionofareinsuranceassetandassociated
changestopolicyholderliabilities,alossof£(508)millionwasrecognisedin2018inrelationtothetransaction.
ThereinsuredannuitybusinessthatwillbetransferredoncethePartVIIprocessiscompletehasbeenclassifiedasheldforsaleintheseconsolidatedfinancialstatementsin
accordancewithIFRS5,‘Non-currentassetsheldforsaleanddiscontinuedoperations’.
TheassetsandliabilitiesoftheM&GPrudentialannuitybusinessclassifiedasheldforsaleonthestatementoffinancialpositionareasfollows:

Assets
Reinsurer’sshareofinsurancecontractliabilities
Otherassets(includingcashandcashequivalents)

Assets held for sale

Liabilities
Policyholderliabilities
Otherliabilities

Liabilities held for sale

31 Dec 2018 
£m

10,502
66

10,568

10,502
66

10,568

(ii) Other transactions


Othertransactioncostsof£80millionincurredbytheGroupin2018primarilyrelatetoadditionalcostsincurredinexitingfromtheNPHbroker-dealerbusinessandcostsrelatedto
preparationforthepreviouslyannouncedintentiontodemergeM&GPrudentialfromPrudentialplc,resultingintwoseparatelylistedentities.
In2017,theGroupcompleteditsdisposalofitsKorealifebusiness,realisingagainof£61millionprincipallyasaresultofrecyclingfromothercomprehensiveincomecumulative
exchangegainsofthisbusiness.On15August2017,theGroup,throughitssubsidiaryNationalPlanningHoldings,Inc.(NPH)solditsUSindependentbroker-dealernetworktoLPL
FinancialLLCwhichrealisedagainof£162millionin2017.Togetherthesetwotransactionsgeneratedagainondisposalofbusinessesandcorporatetransactionsof£223million.

www.prudential.co.uk

AnnualReport2018 Prudential plc 297

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD1 Corporate transactions continued

D1.2 Acquisition of TMB Asset Management Co., Ltd. in Thailand
InSeptember2018,theGroupcompleteditsinitialacquisitionof65percentofTMBAssetManagementCo.,Ltd.(TMBAM),anasset
managementcompanyinThailand,fromTMBBankPublicLimited(TMB)for£197million.

Thetermsofthesaleagreementincludeacalloptionexercisable(bytheGroup)afterthreeyearsandaputoptionexercisable(by
TMB)afterfouryearswhich,ifexercised,triggersthepurchaseoftheremaining35percentofthebusiness.Theputoption,inlinewith
IFRS,hasbeenrecognisedasafinancialliabilityandareductioninshareholders’equityof£106millionasoftheacquisitiondate,being
thediscountedexpectedconsiderationpayablefortheremaining35percent(£109millionasof31December2018).

Thefairvalueoftheacquiredassets,assumedliabilitiesandresultinggoodwillareshowninthetablebelow:

Assets
Intangibleassets
Otherassets
Cashandcashequivalents

Total assets 

Otherliabilities
Non-controllinginterests

Net assets acquired and liabilities assumed

Goodwillarisingonacquisition*

Purchase consideration 

31 Dec 2018 
£m

5
26
2

33

(10)
(7)

16

181

197

*Thegoodwillonacquisitionof£181million(retranslatedto£186millionat31December2018)ismainlyattributabletotheexpectedbenefitsfromnewcustomersandsynergies.Referto

noteC5.1forchangestothecarryingamountofgoodwillduringtheyear.

TheacquisitionofTMBAMcontributed£18milliontorevenueand£5milliontoadjustedIFRSoperatingprofitbasedonlonger-term
investmentreturnsandprofitbeforetaxoftheGroupforthepost-acquisitionperiodfrom27Septemberto31December2018.Thereis
nomaterialimpactontheGroup’srevenueandprofitfor2018iftheacquisitionhadoccurredon1January2018.

D2 Contingencies and related obligations

Litigation and regulatory matters
InadditiontothematterssetoutinnoteC11inrelationtotheFinancialConductAuthorityreviewofpastannuitysales,theGroupis
involvedinvariouslitigationandregulatoryissues.ThesemayfromtimetotimeincludeclassactionsinvolvingJackson.Whilethe
outcomeofsuchlitigationandregulatoryissuescannotbepredictedwithcertainty,theCompanybelievesthattheirultimateoutcome
willnothaveamaterialadverseeffectontheGroup’sfinancialcondition,resultsofoperations,orcashflows.

Guarantees 
GuaranteefundsinboththeUKandtheUSprovideforpaymentstobemadetopolicyholdersonbehalfofinsolventlifeinsurance
companiesandarefinancedbypaymentsassessedonsolventinsurancecompaniesbasedonlocation,volumeandtypesofbusiness.
Theestimatedreserveforfutureguaranteefundassessmentsisnotsignificant.Thedirectorsbelievethatsufficientprovisionhasbeen
madeonthebalancesheetforallanticipatedpaymentsforknowninsolvencies.

TheGrouphasprovidedotherguaranteesandcommitmentstothird-partiesenteredintointhenormalcourseofbusinessbutthe

Groupdoesnotconsiderthattheamountsinvolvedaresignificant.

Support for with-profits sub-funds by shareholders’ funds
PACisliabletomeetitsobligationstowith-profitspolicyholderseveniftheassetsofthewith-profitssub-fundsareinsufficienttodoso.
Theassets,representedbytheunallocatedsurplusofwith-profitsfunds,inexcessofamountsexpectedtobepaidforfutureterminal
bonusesandrelatedshareholdertransfers(‘theexcessassets’)inthewith-profitssub-fundscouldbemateriallydepletedovertimeby,
forexample,asignificantorsustainedequitymarketdownturn,costsofsignificantfundamentalstrategicchangeoramaterialincreasein
thepensionmis-sellingprovision.Intheunlikelycircumstancethatthedepletionoftheexcessassetswithinthelong-termfundwassuch
thattheGroup’sabilitytosatisfypolicyholders’reasonableexpectationswasadverselyaffected,itmightbecomenecessarytorestrict
theannualdistributiontoshareholdersortocontributeshareholders’fundstothewith-profitssub-fundstoprovidefinancialsupport.

Mattersrelatingtowith-profitssub-funds:

— Pensionmis-sellingreview–theUKinsuranceregulatorrequiredallUKlifeinsurancecompaniestoreviewsalesofpersonalpensions

policiesforpotentialmis-selling.Offersofredresstoallcasesweremadeby30June2002.WhilstPrudentialbelieveditmetthe
regulator’srequirementstoissueoffersofredresstoallcustomersby30June2002thereisapopulationofcustomerswho,whilstan
attemptwasmadeatthetime,toinvitethemtoparticipateinthereview,maynothavereceivedtheirinvitation.Thesecustomersare

298 Prudential plc AnnualReport2018

www.prudential.co.uk

D Other notes continuedbeingre-engagedtoensurethattheyhavetheopportunitytotakepartinthereview.Costsarisingfromthisreviewaremetbythe
excessassetsoftheUKwith-profitssub-fundandhencehavenotbeenchargedtotheassetsharesusedinthedeterminationof
policyholderbonusrates.Prudentialhasgivenanassurancethatthesedeductionsfromexcessassetswillnotimpactitsbonusor
investmentpolicyforpolicieswithinthewith-profitssub-fundsthatwereinforceat31December2003.Thisassurancedoesnot
applytonewbusinesssince1January2004.Intheunlikelyeventthatsuchdeductionswouldaffectthebonusorinvestmentpolicyfor
therelevantpolicies,Prudentialhasstateditwouldmakeavailablesupporttothesub-fundfromshareholderresourcesforaslongas
thesituationcontinued,soastoensurethatpolicyholderswerenotdisadvantaged;

— ScottishAmicableInsurancesub-fund–policieswithinthissub-fund(awith-profitssub-fundclosedtonewbusiness)contain

minimumlevelsofguaranteedbenefittopolicyholders.Shouldtheassetsofthesub-fundbeinadequatetomeettheguaranteed
benefitobligationsofthepolicyholdersofSAIF,theUKwith-profitssub-fundwouldbeliabletocoveranysuchdeficiencyinthefirst
instance.Inaddition,certainpensionsproductswithinthissub-fundhaveguaranteedannuityratesatretirement,forwhicha
provisionof£361millionwasheldwithinthesub-fund(31December2017:£503million);and

— Guaranteedannuities–aprovisionforguaranteedannuityproductsof£49millionwasheld(31December2017:£53million)inthe

UKwith-profitssub-fund.

Intra-group capital support arrangements
PrudentialandPAChaveputinplaceintra-grouparrangementstoformalisecircumstancesinwhichcapitalsupportwouldbemade
availablebyPrudential.WhilePrudentialconsidersitunlikelythatsuchsupportwillberequired,thearrangementsareintendedto
provideadditionalcomforttoPACanditspolicyholders.

Inaddition,Prudentialhasputinplaceintra-grouparrangementstoformaliseundertakingsbyPrudentialtotheregulatorsoftheHong

Kongsubsidiariesregardingtheirsolvencylevels.

D3 Post balance sheet events

Dividends
Thesecondinterimordinarydividendfortheyearended31December2018,thatwasapprovedbytheBoardofDirectorsafter
31December2018,isdescribedinnoteB6.

Renewal of strategic bancassurance alliance with United Overseas Bank Limited
InJanuary2019,theGroupannouncedtherenewalofitsregionalstrategicbancassurancealliancewithUnitedOverseasBankLimited
(UOB).Thenewagreementextendstheoriginalalliance,whichcommencedin2010to2034andincreasesthegeographicalscopeto
includeafifthmarket,Vietnam,alongsidetheexistingmarketsacrossSingapore,Malaysia,ThailandandIndonesia.

Aspartofthistransaction,PrudentialhasagreedtopayUOBaninitialfeeof£662million(translatedusingaSingaporedollar:£

foreignexchangerateof1.7360)fordistributionrightswhichisnotdependentonfuturesalesvolumes.Thisamountwillbepaidinthree
instalmentsof£230millioninFebruary2019,£331millioninJanuary2020and£101millioninJanuary2021.InlinewiththeGroup’s
policy,theseamountswillbecapitalisedasadistributionrightsintangibleasset.

D4 Related party transactions

Transactions between the Company and its subsidiaries that are eliminated on consolidation 
TheCompanyhastransactionsandoutstandingbalanceswithcertainunittrusts,Open-EndedInvestmentCompanies(OEICs),
collateraliseddebtobligationsandsimilarentitiesthatarenotconsolidatedandwhereaGroupcompanyactsasmanagerwhichare
regardedasrelatedpartiesforthepurposesofIAS24.ThebalancesareincludedintheGroup’sstatementoffinancialpositionatfair
valueoramortisedcostinaccordancewithIAS39classifications.Thetransactionsareincludedintheincomestatementandinclude
amountspaidonissueofsharesorunits,amountsreceivedoncancellationofsharesorunitsandamountspaidinrespectoftheperiodic
chargeandadministrationfee.

Inaddition,therearenomaterialtransactionsbetweentheGroup’sjointventuresandassociates,whichareaccountedforonan

equitymethodbasisandotherGroupcompanies.

ExecutiveofficersandDirectorsoftheCompanymayfromtimetotimepurchaseinsurance,assetmanagementorannuityproducts

marketedbyGroupcompaniesintheordinarycourseofbusinessonsubstantiallythesametermsasthoseprevailingatthetimefor
comparabletransactionswithotherpersons.

In2018and2017,othertransactionswithDirectorswerenotdeemedtobesignificantbothbyvirtueoftheirsizeandinthecontextof

theDirectors’financialpositions.Allofthesetransactionsareontermsbroadlyequivalenttothosethatprevailinarm’s-length
transactions.

ApartfromthesetransactionswithDirectors,noDirectorhadinterestsinshares,transactionsorarrangementsthatrequiredisclosure,

otherthanthosegivenintheDirectors’remunerationreport.KeymanagementremunerationisdisclosedinnoteB2.3.

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AnnualReport2018 Prudential plc 299

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD5 Commitments

Operating leases and capital commitments
TheGroupleasesvariousofficestoconductitsbusiness.Leasesinwhichasignificantportionoftherisksandrewardsofownershipare
retainedbythelessorareclassifiedasoperatingleases.Paymentsmadeunderoperatingleases(netofanyincentivesreceivedfromthe
lessor)arechargedtotheincomestatementonastraight-linebasisovertheperiodofthelease.

Futureminimumleasepaymentsfornon-cancellableoperatingleasesfalldueduringthefollowingperiods:

Notlaterthan1year
Laterthan1yearandnotlaterthan5years
Laterthan5years

Futureminimumsub-leaserentalsreceivedfornon-cancellableoperatingleasesforlandandbuildings
Minimumleaserentalpaymentsincludedinconsolidatedincomestatement

2018 £m

2017 £m

120
404
408
42
139

113
284
118
56
123

Inaddition,theGrouphasprovided,fromtimetotime,certainguaranteesandcommitmentstothirdpartiesincludingfundingthe
purchaseordevelopmentoflandandbuildingsandotherrelatedmatters.Thecontractualobligationstopurchaseordevelopinvestment
propertiesat31December2018were£615million(31December2017:£176million).

At31December2018,Jacksonhasunfundedcommitmentsof£664million(31December2017:£414million)relatedtoits

investmentsinlimitedpartnershipsand£345million(31December2017:£214million)relatedtocommercialmortgageloansandother
fixedmaturities.Thesecommitmentswereenteredintointhenormalcourseofbusinessandamaterialadverseimpactontheoperations
isnotexpectedtoarisefromthem.

At31December2018,UKandEurope’sinsuranceoperationshadunfundedcommitmentsof£3,997million(31December2017:

£3,225million)relatedtoprivateequityandinfrastructurefunds.Inaddition,PrudentialCapitalhadunfundedcommitmentsof
£155million(31December2017:£162million)relatedtoitsbridgingloans.Thesecommitmentswereenteredintointhenormalcourse
ofbusinessandnomaterialadverseimpactontheoperationsisexpectedtoarise.

D6 Investments in subsidiary undertakings, joint ventures and associates

(a) Dividend restrictions and minimum capital requirements 
CertainGroupsubsidiariesandjointventuresaresubjecttorestrictionsontheamountoffundstheymaytransferintheformofcash
dividendsorotherwisetotheparentcompany.

UnderUKcompanylaw,UKcompaniescanonlydeclaredividendsiftheyhavesufficientdistributablereserves.Further,UK
insurancecompaniesarerequiredtomaintainsolvencymarginsinaccordancewiththerulesofthePrudentialRegulationAuthority.
M&GPrudential’sassetmanagementcompany,M&GInvestmentManagementLtd,isalsorequiredtomaintaincapitalinaccordance
withregulatoryrequirementsbeforemakinganydistributiontotheparentcompany.

Jacksonissubjecttostatelawsthatlimitthedividendspayabletoitsparentcompanybasedonstatutorycapital,surplusandprioryear

earnings.Dividendsinexcessoftheselimitationsrequirepriorregulatoryapproval.

TheGroup’ssubsidiaries,jointventuresandassociatesinAsiamayremitdividendstotheGroup,ingeneral,providedthestatutory
insurancefundmeetsthecapitaladequacystandardrequiredunderlocalstatutoryregulationsandhassufficientdistributablereserves.
ForfurtherdetailsonlocalcapitalregulationsinAsiapleaserefertonoteC12.2.

(b) Investments in joint ventures and associates
Jointventuresrepresentarrangementswherethecontrollingpartiesthroughcontractualorotheragreementhavetherightstothenet
assetsofthearrangements.TheGrouphasshareholder-backedjointventureinsuranceandassetmanagementbusinessesinChinawith
CITICGroup,andajointventureassetmanagementbusinessinIndiawithICICIBank.Inaddition,thereisanassetmanagementjoint
ventureinHongKongwithBankofChinaInternationalHoldingsLimited(BOCI)andTakafulinsurancejointventureinMalaysia.

TheGrouphasvariousjointventuresrelatingtopropertyinvestmentsheldbytheUKwith-profitsfund.Theresultsofthesejoint
venturesarereflectedinthemovementintheunallocatedsurplusoftheUKwith-profitsfundsandthereforedonotaffectshareholders’
results.

FortheGroup’sjointventuresthatareaccountedforbyusingtheequitymethod,thenetoftaxresultsoftheseoperationsare

includedintheGroup’sprofitbeforetax.

TheGroup’sassociates,whicharealsoaccountedforundertheequitymethod,includetheIndianinsuranceentity(withthemajority

shareholderbeingICICIBank)andPPMSouthAfrica.Inaddition,theGrouphasinvestmentsinOpen-EndedInvestmentCompanies
(OEICs),unittrusts,fundsholdingcollateraliseddebtobligations,propertyunittrustsandventurecapitalinvestmentsoftheUK
with-profitsfundswheretheGrouphassignificantinfluence.AsallowedunderIAS28,theseinvestmentsareaccountedforonafair
valuethroughprofitorlossbasis.Theaggregatefairvalueofassociatesaccountedforatfairvaluethroughprofitorloss,wherethereare
publishedpricequotations,isapproximately£1.2billionat31December2018(31December2017:£2.4billion).

Forjointventuresandassociatesaccountedforusingtheequitymethod,the12monthsfinancialinformationoftheseinvestmentsup

to31December(coveringthesameperiodasthatoftheGroup)hasbeenusedintheseconsolidatedfinancialstatements.

300 Prudential plc AnnualReport2018

www.prudential.co.uk

D Other notes continuedKey to classes of shares held
LBG
LPI
MI
NSB
OS
PI
PS
U

LimitedbyGuarantee
LimitedPartnershipInterest
MembershipInterest
Non-stockbasis
OrdinaryShares
PartnershipInterest
PreferenceShares
Units

TheGroup’sshareoftheprofits(includingshort-termfluctuationsininvestmentreturns),netofrelatedtax,andcarryingamountof

interestinjointventuresandassociates,whichareequityaccountedasshownintheconsolidatedincomestatementcomprisesthe
following:

Joint ventures and associates

Shareholder-backedbusiness
UKwith-profitsfund(priortooffsettingeffectinmovementinunallocatedsurplus)

Total















2018 £m

2017 £m

255
36

291

196
106

302

Share of profits from joint ventures and associates,  
net of related tax

Insurance

Asset
management

Insurance

Asset
management

Asia

UK and Europe

2018

2017

178

121

61

60

36

106

16

15

Total
segment and 
Group total

291

302

Thereisnoothercomprehensiveincomeinthejointventuresandassociates.Therehasbeennounrecognisedshareoflossesofajoint
ventureorassociatethattheGrouphasstoppedrecognisinginthetotalincome.

ThejointventureshavenosignificantcontingentliabilitiesorcapitalcommitmentstowhichtheGroupisexposednordoestheGroup

haveanysignificantcontingentliabilitiesorcapitalcommitmentsinrelationtoitsinterestsinthejointventures.

(c) Related undertakings
InaccordancewithSection409oftheCompaniesAct2006alistofPrudentialGroup’ssubsidiaries,jointventures,associatesand
significantholdings(beingholdingsofmorethan20percent)alongwiththeclassesofsharesheld,theregisteredofficeaddressandthe
countryofincorporationandtheeffectivepercentageofequityownedat31December2018isdisclosedbelow.

Thedefinitionsofasubsidiaryundertaking,jointventureandassociateinaccordancewiththeCompaniesAct2006aredifferentfrom

thedefinitionunderIFRS.Asaresult,therelatedundertakingsincludedwithinthelistbelowmaynotbethesameastheundertakings
consolidatedintheGroupIFRSfinancialstatements.TheGroup’sconsolidationpolicyisdescribedinnoteA3.1(b).

Direct subsidiary undertakings of the parent company, Prudential plc (shares held directly or via nominees) 

Name of entity

M&GPrudentialLimited

Prudential(USHoldco1)Limited

PrudentialCapitalHoldingCompanyLimited

PrudentialCorporationAsiaLimited

PrudentialGroupHoldingsLimited

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

OS

OS

OS

OS

OS

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

13thFloor,OneInternationalFinanceCentre,1HarbourViewStreet,Central,
HongKong

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

Other subsidiaries, joint ventures, associates and significant holdings of the Group (no shares held directly by the 
parent company, Prudential plc or its nominees)





Name of entity

95thAvenueRetailBuilding,LLC

AberdeenStandardSingaporeEquity

AberdeenStandardCashCreation

AlliedLifeBrokerageAgency,Inc

ANRPII(AIVVIFC),L.P.

BOCHKAggressiveGrowthFund

BOCHKAsiaPacificEquityFund

BOCHKBalancedGrowthFund

BOCHKChinaEquityFund

BOCHKConservativeGrowthFund

BOCHKGlobalBondFund

BOCHKInvestmentFunds-BOCHKHongKongEquityFund

BOCI-PrudentialAssetManagementLimited

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

MI

OS

OS

OS

LPI

OS

OS

OS

OS

OS

OS

U

OS

100.00%

901S.,Ste.201,SecondSt.,Springfield,IL,62704-7909,UnitedStates

57.73%

21ChurchStreet,CapitalSquare2,#01-01,Singapore049480

22.91%

28thFloorBangkokCityTower,179SouthSathornRoad,Thungmahamek,
Sathorn,Bangkok10120,Thailand

100.00%

400EastCourtAvenue,DesMoines,IA50309,USA

36.58%

57.19%

27.18%

49.07%

66.00%

54.00%

30.25%

20.25%

36.00%

CaymanCorporateCentre,27HospitalRoad,GeorgeTown,KY-9008,
CaymanIslands

27thFloor,BankofChinaTower,1GardenRoad,CentralandWesternDistrict,
HongKong

12thFloorand25thFloor,CiticorpCentre,18WhitfieldRoad,CausewayBay,
WanChai,HongKong

27/FBankofChinaTower,1GardenRoad,CentralandWesternDistrict,
HongKong

12thFloor,25thFloor,CiticorpCentre,18WhitfieldRoad,CausewayBay,
WanChai,HongKong

27thFloor,BankofChinaTower,1GardenRoad,CentralandWesternDistrict,
HongKong

www.prudential.co.uk

AnnualReport2018 Prudential plc 301

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD6 Investments in subsidiary undertakings, joint ventures and associates continued

(c) Related undertakings continued
Other subsidiaries, joint ventures, associates and significant holdings of the Group (no shares held directly by the 
parent company, Prudential plc or its nominees) continued

Name of entity

BOCI-PrudentialTrusteeLimited

BrierCapitalLLC

Brooke(Holdco1)Inc

BrookeLifeInsuranceCompany

BWATRetailNominee(1)Limited

BWATRetailNominee(2)Limited

CalvinF1GPLimited

CalvinF2GPLimited

CanadaProperty(Trustee)No1Limited

CanadaPropertyHoldingsLimited

CardinalDistributionParkManagementLimited

CarrawayGuildford(NomineeA)Limited

CarrawayGuildford(NomineeB)Limited

CarrawayGuildfordGeneralPartnerLimited

CarrawayGuildfordInvestmentsUnitTrust

CarrawayGuildfordLP

CentaurusRetailLLP

CentreCapitalNon-QualifiedInvestorsIVAIVOrion,LP

CentreCapitalNon-QualifiedInvestorsIVAIV-ELS,LP

CentreCapitalNon-QualifiedInvestorsIVAIV-RA,LP

CentreCapitalNon-QualifiedInvestorsIV,LP

CentreCapitalNon-QualifiedInvestorsVAIV-ELSLP

CentreCapitalNon-QualifiedInvestorsVLP

CEPIV-AChicagoAIVLP

CEPIV-ACWVAIVLP

CEPIV-ADavenportAIVLP

CEPIV-AIndyAIVLP

CEPIV-ANMRAIVLP

CEPIV-AWBCTAIVLP

CFPrudentialEuropeanQISFund

CFPrudentialJapaneseQISFund

CFPrudentialNorthAmericanQISFund

CFPrudentialPacificMarketsTrustFund

CFPrudentialUKGrowthQISFund

CITIC-CPAssetManagementCo.,Ltd.

CITIC-PrudentialFundManagementCo.,Ltd.

CITIC-PrudentialLifeInsuranceCompanyLimited

ClairvestEquityPartnersIV-ALP

CribbsCausewayJVLimited

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

LPI

OS

OS

OS

OS

OS

MI

MI

MI

LPI

OS

36.00%

12thFloorand25thFloor,CiticorpCentre,18WhitfieldRoad,CausewayBay,
WanChai,HongKong

100.00%

1CorporateWay,Lansing,MI48951,USA

100.00%

1105NorthMarketStreet,Suite1300,Wilmington,DE19801,USA

100.00%

1CorporateWay,Lansing,MI48951,USA

50.00%

LaurencePountneyHill,London,EC4R0HH,UK

50.00%

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

LimeGroveHouse,GreenStreet,StHelier,JE12ST,Jersey

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

66.00%

5thFloorCavendishHouse,39WaterlooStreet,Birmingham,B25PP,UK

100.00%

13CastleStreet,StHelier,Jersey,JE45UT

100.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

13CastleStreet,StHelier,Jersey,JE45UT

100.00%

LloydsChambers,1PortsokenStreet,London,E18HZ,UK

50.00%

40Broadway,London,SW1H0BU,UK

76.80%

2711CentrevilleRoad,Suite400,Wilmington,DE19808,USA

76.53%

31.92%

73.06%

73.16%

67.16%

31.92%

615SouthDupontHighway,Dover,DE19901,USA

31.95%

850NewBurtonRoad,Suite201,Dover,DE19904,USA

31.92%

615SouthDupontHighway,Dover,DE19901,USA

31.92%

31.92%

31.91%

97.89%

17RochesterRow,London,SW1P1QT,UK

97.99%

98.87%

135Bishopsgate,London,EC2M3UR,UK

98.31%

LaurencePountneyHill,London,EC4R0HH,UK

98.92%

17RochesterRow,London,SW1P1QT,UK

26.95% No.128NorthZhangjiabangRoad,PudongDistrict,Shanghai,China

49.00%

Level9,HSBCBuilding,ShanghaiIFC,8CenturyAvenue,Pudong,Shanghai,China

50.00%

EastTower,WorldFinancialCentre,No.1EastThirdRingMiddleRoad,Chaoyang
District,Beijing,China

31.87%

22StClairAvenueEast,Suite1700,Toronto,ONM4T2S3,Canada

50.00%

40Broadway,London,SW1H0BU,UK

CribbsCausewayMerchantsAssociationLimited

LBG

100.00%

TheMallatCribbsCauseway,Bristol,BS345DG,UK

CribbsMallNominee(1)Limited

CurianCapital,LLC

CurianClearingLLC(Michigan)

DigitalInfrastructureInvestmentPartnersGPLLP

DigitalInfrastructureInvestmentPartnersGP1Limited

DigitalInfrastructureInvestmentPartnersLP

DigitalInfrastructureInvestmentPartnersSLPGPLLP

DigitalInfrastructureInvestmentPartnersSLPGP1Limited

DigitalInfrastructureInvestmentPartnersSLPGP2Limited

OS

OS

OS

LPI

OS

LPI

LPI

OS

OS

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

1CorporateWay,Lansing,MI48951,USA

100.00%

65.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

302 Prudential plc AnnualReport2018

www.prudential.co.uk

D Other notes continuedClasses of
 shares held

Proportion 
held

100.00%

100.00%

Key to classes of shares held
LBG
LPI
MI
NSB
OS
PI
PS
U

LimitedbyGuarantee
LimitedPartnershipInterest
MembershipInterest
Non-stockbasis
OrdinaryShares
PartnershipInterest
PreferenceShares
Units

Registered office address and country of incorporation 

Level25,MenaraHongLeong,No.6JalanDamanlela,BukitDamansara,
50490KualaLumpur,WilayahPersekutuan,Malaysia

15thFloor,ShinhanInvestmentTower,70Yoidae-ro,Youngdungpo-gu,Seoul
07325,Korea

100.00%

POBox309,UglandHouse,GrandCayman,KY1-1104,CaymanIslands

89.84%

26,BoulevardRoyal,Luxembourg,L-2449,Luxembourg

100.00%

3/FAziaCenter,1233LujiazuiRingRoad,Shanghai200120,China

97.95%

26,BoulevardRoyal,L-2449,Luxembourg

99.71%

100.00%

100.00%

99.90%

94.89%

98.67%

78.82%

98.69%

52.83%

10MarinaBoulevard,#32-01,MarinaBayFinancialCentre,Singapore018983

31.43%

26,BoulevardRoyal,L-2449,Luxembourg

100.00%

13thFloor,OneInternationalFinanceCentre,1HarbourViewStreet,Central,
HongKong

100.00%

26,BoulevardRoyal,L-2449,Luxembourg

100.00%

10MarinaBoulevard,#32-01,MarinaBayFinancialCentre,Singapore018983

99.98%

26,BoulevardRoyal,L-2449,Luxembourg

89.69%

84.57%

68.69%

77.26%

49.64%

81.00%

44.47%

100.00%

90.00%

95.08%

99.13%

26,BoulevardRoyal,Luxembourg,L-2449,Luxembourg

100.00%

Level25,MenaraHongLeong,No.6JalanDamanlela,BukitDamansara,
50490KualaLumpur,WilayahPersekutuan,Malaysia

53.72%

26,BoulevardRoyal,L-2449,Luxembourg

35.18%

99.76%

100.00%

23rdFloor,SaigonTradeCenter,37TonDucThangStreet,District1,HoChiMinh
City,Vietnam

95.43%

26,BoulevardRoyal,L-2449,Luxembourg

99.99%

98.88%

94.13%

99.89%

100.00%

874WalkerRoad,SuiteC,Dover,DE19904,USA

100.00%

3rdFloor,355NEX,RueduSavoir,CybercityEbene72201,Mauritius

69.74%

26,BoulevardRoyal,L-2449,Luxembourg

100.00%

3rdFloor,355NEX,RueduSavoir,CybercityEbene72201,Mauritius

100.00%

91.89%

26,BoulevardRoyal,L-2449,Luxembourg

100.00% MarunouchiParkBuilding,6-1Marunouchi2-chome,Chiyoda-Ku,Tokyo,Japan

100.00%

26,BoulevardRoyal,L-2449,Luxembourg

99.84%

100.00%

10MarinaBoulevard,#32-01,MarinaBayFinancialCentre,Singapore018983

OS

OS

PI

U

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

U

OS

OS

OS

OS

MI

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

Name of entity

EastspringAl-Wara’InvestmentsBerhad

EastspringAssetManagementKoreaCo.Ltd.

EastspringInfrastructureDebtFundL.P.

EastspringInvestments-JapanEquityFund

EastspringInvestmentManagement(Shanghai)CompanyLimited

EastspringInvestments-AsianLocalBondFund

EastspringInvestments-AsianSmallerCompaniesFund

EastspringInvestments-DevelopedandEmergingAsia
EquityFund

EastspringInvestments-EmergingEurope,MiddleEastandAfrica
DynamicFund

EastspringInvestments-GlobalEmergingMarketsCustomized
EquityFund

EastspringInvestments-GlobalEmergingMarketsDynamicFund

EastspringInvestments-GlobalLowVolatilityEquityFund

EastspringInvestments-GlobalTechnologyFund

EastspringInvestments-JapanFundamentalValueFund

EastspringInvestments-PanEuropeanFund

EastspringInvestments-USHighYieldBondFund

EastspringInvestments(HongKong)Limited

EastspringInvestments(Luxembourg)SA

EastspringInvestments(Singapore)Limited

EastspringInvestmentsAsiaPacificEquityFund

EastspringInvestmentsAsianBondFund

EastspringInvestmentsAsianDynamicFund

EastspringInvestmentsAsianEquityFund

EastspringInvestmentsAsianEquityIncomeFund

EastspringInvestmentsAsianHighYieldBondFund

EastspringInvestmentsAsianHighYieldBondMYFund

EastspringInvestmentsAsianInfrastructureEquityFund

EastspringInvestmentsAsianInvestmentGradeBondFund

EastspringInvestmentsAsianLowVolatilityEquityFund

EastspringInvestmentsAsianPropertySecuritiesFund

EastspringInvestments-AsianTotalReturnBondFund

EastspringInvestmentsBerhad

EastspringInvestmentsChinaEquityFund

EastspringInvestmentsDragonPeacockFund

EastspringInvestmentsEuropeanInvGradeBondFund

EastspringInvestmentsFundManagementLimited
LiabilityCompany

EastspringInvestmentsGlobalEmergingMarketsBondFund

EastspringInvestmentsGlobalEquityNavigatorFund

EastspringInvestmentsGlobalMarketNavigatorFund

EastspringInvestmentsGreaterChinaEquityFund

EastspringInvestmentsHongKongEquityFund

EastspringInvestmentsIncorporated

EastspringInvestmentsIndiaConsumerEquityOpenLimited

EastspringInvestmentsIndiaEquityFund

EastspringInvestmentsIndiaEquityOpenLimited

EastspringInvestmentsIndiaInfrastructureEquityOpenLimited

EastspringInvestmentsLatinAmericanEquityFund

EastspringInvestmentsLimited

EastspringInvestmentsGlobalMultiAssetIncomePlusGrowth
Fund

EastspringInvestmentsNorthAmericaValueFund

EastspringInvestmentsServicesPte.Ltd.

www.prudential.co.uk

AnnualReport2018 Prudential plc 303

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD6 Investments in subsidiary undertakings, joint ventures and associates continued

(c) Related undertakings continued
Other subsidiaries, joint ventures, associates and significant holdings of the Group (no shares held directly by the 
parent company, Prudential plc or its nominees) continued

Name of entity

EastspringInvestmentsSICAV-FIS-AlternativeInvestmentsFund

EastspringInvestmentsSICAV-FIS-AsiaPacificLoanFund

EastspringInvestmentsSICAV-FISAfricaEquityFund

EastspringInvestmentsSICAV-FISUniversalUSDBondFund

EastspringInvestmentsSICAV-FISUniversalUSDBondIIFund

EastspringInvestmentsUSBondFund

EastspringInvestmentsUSCorporateBondFund

EastspringInvestmentsUSEquityIncomeFund

EastspringInvestmentsUSHighInvGradeBondFund

EastspringInvestmentsUSInvestmentGradeBondFund

EastspringInvestmentsUSStrategicIncomeBondFund

EastspringInvestmentsUSTotalReturnBondFund

EastspringInvestmentsUnitTrust-DragonPeacockFund

EastspringInvestmentsUTSingaporeASEANEquityFund

EastspringInvestmentsUTSingaporeSelectBondFund

EastspringInvestmentsWorldValueEquityFund

EastspringOverseasInvestmentFundManagement(Shanghai)
CompanyLimited

EastspringRealAssetsPartners

EastspringSecuritiesInvestmentTrustCo.,Ltd.

EdgerInvestmentsLimited

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

OS

OS

U

OS

OS

OS

OS

U

OS

OS

OS

OS

U

OS

OS

OS

OS

OS

OS

OS

100.00%

26,BoulevardRoyal,L-2449,Luxembourg

100.00%

100.00%

99.94%

100.00%

32.87%

89.61%

99.50%

92.77%

56.87%

100.00%

100.00%

97.40%

EastspringInvestments(Singapore)Limited,MarinaBayFinancialCentre,10,
MarinaBoulevard,#32-01,Singapore018983

100.00%

10MarinaBoulevard,#32-01,MarinaBayFinancialCentre,Singapore018983

85.39%

92.28%

26,BoulevardRoyal,L-2449,Luxembourg

100.00% Unit306-308,3/FAziaCenter,1233LujiazuiRingRoad,China(Shanghai)PilotFree

TradeZone,China

100.00%

POBox309,UglandHouse,GrandCayman,KY1-1104,CaymanIslands

99.54%

4thFloor,No.1SongzhiRoad,Taipei110,Taiwan

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

EdinburghPark(Management)Limited

LBG

100.00%

1ExchangeCrescent,ConferenceSquare,Edinburgh,EH38UL,UK

EmbankmentGPLimited

EmbankmentNominee1Limited

EmbankmentNominee2Limited

EmpireHoldingSARL(Inliquidation)

EuropeanSpecialistInvestmentFunds-M&GTotalReturnCredit
InvestmentFund

FalanGPLimited

FashionSquareECOLP(Inliquidation)

FidelityFunds-JapanFund

FirstStateChinaFocusFund

FirstStateGlobalPropertyA

FiveHotelHolding,LLC

FoliosIIIDesignatedActivityCompany

FoudryPropertiesLimited

FubonChinaCurrencyFund

FubonGlobalInvestmentGradeBondFund

FurnivalInsuranceCompanyPCCLimited

GennyGP1LLP

GennyGP2Limited

GennyGPLimited

GeorgeDigitalGP1LLP

GeorgeDigitalGP2Limited

GeorgeDigitalGPLimited

GGEGPLimited

GreenGPLimited

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

MI

OS

OS

OS

OS

OS

LPI

OS

OS

LPI

OS

OS

OS

OS

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

5,rueGuilllaumeKroll,L-1882,Luxembourg

26.13%

80,routed’Esch,L-1470,Luxembourg

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

1209OrangeStreet,Wilmington,DE19801,USA

23.56%

2A,RueAlbertBorschette,BP274,Luxembourg,LU-LUL-1246,Luxembourg

60.97%

70SirJohnRogerson’sQuayDublin2D02R296Ireland

42.35% GroundFloor,Tower1,DarlingPark,201SussexStreet,Sydney,NSW2001,

Australia

100.00%

CTCorporationSystem,208SouthLaSalleStreet,Suite814,Chicago,IL60604,
USA

60.00%

FourthFloor,76LowerBaggotStreet,Dublin2

50.00%

ClearwaterCourt,VasternRoad,ReadingRG18DB,UK

25.10%

8F,No.108,Sec.1,DunhuaS.Rd.,SongshanDist.,Taipei,Taiwan

47.80%

8F,No.108,Sec.1,DunhuaS.Rd.,SongshanDist.,Taipei,Taiwan

100.00%

ThirdFloor,LaPlaiderieChambers,LaPlaiderie,StPeterPort,Guernsey,GY11WG

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

304 Prudential plc AnnualReport2018

www.prudential.co.uk

D Other notes continuedKey to classes of shares held
LBG
LPI
MI
NSB
OS
PI
PS
U

LimitedbyGuarantee
LimitedPartnershipInterest
MembershipInterest
Non-stockbasis
OrdinaryShares
PartnershipInterest
PreferenceShares
Units

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

OS

OS

OS

OS

OS

OS

OS

MI

OS

OS

OS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

LPI

OS

OS

OS

OS

LPI

OS

OS

LPI

OS

LPI

LPI

OS

OS

OS

OS

LPI

LPI

OS

OS

LPI

LPI

OS

OS

LPI

OS

OS

LPI

LPI

LPI

LPI

OS

LPI

LPI

OS

OS

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

100.00%

1CorporateWay,Lansing,MI48951,USA

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

InternationalHouse,CastleHill,VictoriaRoad,Douglas,IM24RB,IsleofMan

100.00%

874WalkerRoad,SuiteC,Dover,DE19904,USA

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

49.00%

12thFloor,NarainManzil,23,BarakhambaRoad,NewDelhi110001,India

25.82%

25.82%

ICICIPruLifeTowers,1089AppasahebMaratheMarg,Prabhadevi,Mumbai
400025,India

49.00%

12thFloor,NarainManzil,23,BarakhambaRoad,NewDelhi110001,India

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,England

100.00%

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

100.00%

100.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

26.52%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

31.56%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

6,rueEugèneRuppert,L-245,Luxembourg

Name of entity

Greenpark(Reading)GeneralPartnerLimited

Greenpark(Reading)NomineeNo.1Limited

GreenPark(Reading)NomineeNo.2Limited

GSTwentyTwoLimited

HermitageManagementLLC

HolbornBarsNomineesLimited

HoltwoodLimited(inliquidation)

HudsonSeasons,LLC

HydeHoldco1Limited

ICICIPrudentialAssetManagementCompanyLimited

ICICIPrudentialLifeInsuranceCompanyLimited

ICICIPrudentialPensionFundsManagementCompany

ICICIPrudentialTrustLimited

Infracapital(AIRI)GPLimited

Infracapital(Belmond)GPLimited

Infracapital(Bio)GPLimited

Infracapital(Churchill)GP1Limited

Infracapital(Churchill)GPLLP

Infracapital(GC)GPLimited

Infracapital(Gigaclear)GP1Limited

Infracapital(Gigaclear)GP2Limited

Infracapital(Gigaclear)GPLLP

Infracapital(ITPPP)GPLimited

Infracapital(Leo)GPLimited

Infracapital(Sense)GPLimited

Infracapital(TLSB)GPLimited

Infracapital(TLSB)SLPLP

InfracapitalABPGPLimited(Inliquidation)

InfracapitalCIIILimited

InfracapitalDFIIGPLLP

InfracapitalDFIILimited

InfracapitalEmployeeFeederGP1LLP

InfracapitalEmployeeFeederGP2LLP

InfracapitalEmployeeFeederGPLimited

InfracapitalF1GP2Limited

InfracapitalF2GP1Limited

InfracapitalF2GP2Limited

InfracapitalGP1LLP

InfracapitalGP2LLP

InfracapitalGPIILimited

InfracapitalGPLimited

InfracapitalGreenfieldDFGPLLP

InfracapitalGreenfieldPartners1SLPGPLLP

InfracapitalGreenfieldPartners1SLPGP1Limited

InfracapitalGreenfieldPartners1SLPGP2Limited

InfracapitalGreenfieldPartnersIEmployeeFeederGPLLP

InfracapitalGreenfieldPartnersIGP1Limited

InfracapitalGreenfieldPartnersIGP2Limited

InfracapitalGreenfieldPartnersIGPLLP

InfracapitalGreenfieldPartnersILP

InfracapitalGreenfieldPartnersISLP2GPLLP

InfracapitalGreenfieldPartnersISubholdingsGPLLP

InfracapitalGreenfieldPartnersISubholdingsGP1Limited

InfracapitalPartnersIILP

InfracapitalPartnersIISubholdingsGPLLP

InfracapitalPartnersIISubholdingsGP1Limited

InfracapitalPartnersIIIGPSARL

www.prudential.co.uk

AnnualReport2018 Prudential plc 305

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD6 Investments in subsidiary undertakings, joint ventures and associates continued

(c) Related undertakings continued
Other subsidiaries, joint ventures, associates and significant holdings of the Group (no shares held directly by the 
parent company, Prudential plc or its nominees) continued

Name of entity

InfracapitalPartnersIIISubholdings(Euro)GPLLP

InfracapitalPartnersIIISubholdings(Sterling)GPLLP

InfracapitalPartnersIIISubholdingsGP1Limited

InfracapitalPartnersIIISubholdingsGP2Limited

InfracapitalPartnersLP

InfracapitalRFGPLimited

InfracapitalSisuGPLimited

InfracapitalSLPIIGPLLP

InfracapitalSLPIILP

InfracapitalSLPLimited

InnisfreeM&GPPPLLP

InnisfreeM&GPPPLP

InvescoFixedMaturitySelectiveEmergingMarketBonds2024

INVESTFinancialCompanyInsuranceAgencyLLCofIllinois

JacksonCharitableFoundationInc

JacksonHoldingsLLC

JacksonNationalAssetManagementLLC

JacksonNationalLife(Bermuda)Limited

JacksonNationalLifeDistributorsLLC

JacksonNationalLifeInsuranceCompany

JacksonNationalLifeInsuranceCompanyofNewYork

JefferiesCapitalPartnersV,L.P.

JNLGlobalCreditLLC

LionCreditOpportunityFundPublicLimitedCompany-Credit
OpportunityFundXV

LIPPSARL(Inliquidation)

LivicosLimited(Inliquidation)

LondonStoneInvestmentsF3EmployeeFeederGPLLP

LondonStoneInvestmentsF3ILimited

LondonStoneInvestmentsF3IILimited

LondonStoneInvestmentsF3SPGPLLP

M&G(Guernsey)Limited

M&GAlternativesInvestmentManagementLimited

M&GAsiaPropertyFund

M&GCorporatebondFund

M&GDividendFund

M&GEpisodeMacroFund

M&GEuropeanCreditInvestmentFund

M&GEuropeanHighYieldCreditInvestmentFund

M&GEuropeanPropertyFundSICAV-FIS

M&GEuropeanSecuredPropertyIncomeFund

M&GEuropeanSelectFund

M&GEuropeanStrategicValueFund

M&GFinancialServicesLimited

M&GFounders1Limited

M&GGeneralPartnerInc

M&GGilt&FixedInterestIncomeFund

M&GGroupLimited

M&GIMPPP1Limited

M&GInternationalInvestmentsNomineesLimited

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

LPI

LPI

OS

OS

LPI

OS

OS

LPI

LPI

OS

LPI

LPI

OS

OS

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

33.04%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

34.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

35.00%

BoundaryHouse,91-93CharterhouseStreet,London,EC1M6HR,UK

62.22%

57.31%

22ndFloor,No.1SongzhiRoad,Taipei,TW-TPE11047,Taiwan

100.00%

208SouthLaSalleStreet,Chicago,IL60604,USA

NSB

100.00%

1CorporateWay,Lansing,MI48951,USA

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

OS

LPI

OS

OS

LPI

OS

OS

OS

OS

OS

OS

OS

OS

OS

U

OS

OS

OS

OS

OS

OS

OS

OS

OS

100.00%

1105NorthMarketStreet,Suite1300,Wilmington,DE19801,USA

100.00%

1CorporateWay,Lansing,MI48951,USA

100.00%

CedarHouse,Hamilton,Bermuda

100.00%

1209OrangeStreet,Wilmington,DE19801,USA

100.00%

1CorporateWay,Lansing,MI48951,USA

100.00%

2900WestchesterAvenue,Suite305,Purchase,NY10577,USA

21.92%

1209OrangeStreet,Wilmington,DE19801,USA

100.00%

874WalkerRoad,SuiteC,CityofDover,CountyofKent,StateofDelaware19904,
UnitedStates

98.44%

53MerrionSquareSouth,Dublin2,D02PR63,Ireland

100.00%

5,rueGuilllaumeKroll,L-1882,Luxembourg

100.00% MontagueHouse,AdelaideRoad,Dublin2,D02K039,Ireland

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

100.00%

100.00% DoreyCourt,AdmiralPark,St.PeterPort,GY12HT,Guernsey

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

54.01%

34-38,AvenuedelaLiberté,L-1930,Luxembourg

30.96%

LaurencePountneyHill,London,EC4R0HH,UK

58.33%

LaurencePountneyHill,London,EC4R0HH,UK

23.92%

82.48%

80,routed’Esch,L-1470,Luxembourg

99.99%

49.74%

34-38,AvenuedelaLiberté,L-1930,Luxembourg

23.98%

41.53%

LaurencePountneyHill,London,EC4R0HH,UK

79.22%

100.00%

100.00%

100.00% WalkerHouse,87MaryStreet,GrandCayman,KY1-9002,CaymanIslands

49.65%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

306 Prudential plc AnnualReport2018

www.prudential.co.uk

D Other notes continuedKey to classes of shares held
LBG
LPI
MI
NSB
OS
PI
PS
U

LimitedbyGuarantee
LimitedPartnershipInterest
MembershipInterest
Non-stockbasis
OrdinaryShares
PartnershipInterest
PreferenceShares
Units

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

LPI

LPI

OS

OS

OS

OS

LPI

LPI

OS

OS

OS

OS

OS

OS

OS

LPI

LPI

OS

OS

OS

OS

LPI

OS

OS

OS

LPI

OS

OS

OS

OS

OS

OS

100.00%

34-38,AvenuedelaLiberté,L-1930,Luxembourg

100.00%

Talstrasse66,8001Zurich,Switzerland

41.56%

LaurencePountneyHill,London,EC4R0HH,UK

20.00%

51.96%

22.35%

59.02%

100.00%

100.00%

251LittleFallsDrive,Wilmington,DE,19801

100.00%

Level16,GrosvenorPlace,225GeorgeStreet,Sydney,NSW2000,Australia

100.00%

6thFloor,AlexandraHouse,18ChaterRoad,Central,HongKong

100.00%

10MarinaBoulevard,#32-01,MarinaBayFinancialCentre,Singapore018983

100.00%

3-1Toranomon,4Chome,Minato-ku,Tokyo,Japan

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

34-38,AvenuedelaLiberté,L-1930,Luxembourg

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

25.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

PlazadeColon,TorreII,Planta14,28046,Madrid,Spain

100.00%

LaurencePountneyHill,London,EC4R0HH

100.00%

100.00%

10MarinaBoulevard,#32-01,MarinaBayFinancialCentre,Singapore018983

100.00%

46.00%

4thFloor,76LowerBaggotStreet,Dublin2,D02Ek81

100.00%

34-38,AvenuedelaLiberté,L-1930,Luxembourg

100.00%

ShiroyamaTrustTower,Tokyo,Japan

100.00%

KyoboBuilding,Seoul,Korea

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

50.10%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

ThirdFloor,LaPlaiderieChambers,LaPlaiderie,StPeterPort,Guernsey,GY11WG

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

28.00%

100.00%

100.00%

ThirdFloor,LaPlaiderieChambers,LaPlaiderie,StPeterPort,Guernsey,GY11WG

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

25.00%

100.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

100.00%

78SirJohnRogerson’sQuay,Dublin2,D02RK57,Ireland

Name of entity

M&GInternationalInvestmentsSA

M&GInternationalInvestmentsSwitzerlandAG

M&GInvestmentFunds(10)-M&GAbsoluteReturnBondFund

M&GInvestmentFunds(10)-M&GGlobalListedInfrastructure
Fund

M&GInvestmentFunds(10)-M&GPositiveImpactFund

M&GInvestmentFunds(4)-M&GEpisodeAllocationFund

M&GInvestmentFunds(7)-M&GGlobalConvertiblesFund

M&GInvestmentManagementLimited

M&GInvestments(Americas)Inc.

M&GInvestments(Australia)PtyLtd

M&GInvestments(HongKong)Limited

M&GInvestments(Singapore)Pte.Ltd.

M&GInvestmentsJapanCo.,LTD

M&GLimited

M&GLuxembourgSA

M&GManagementServicesLimited

M&GNomineesLimited

M&GPFI2018GPLLP

M&GPFI2018GP1Limited

M&GPFI2018GP2Limited

M&GPFICarryPartnership2016LP

M&GPFIPartnership2018LP

M&GPlatformNomineesLimited

M&GPrudential(Holdings)Limited

M&GPrudentialServiceCompanyLimited

M&GREEspana2016S.L.

M&GREUKEV(GP1)LLP

M&GREUKEV1-ALP

M&GRealEstateAsiaHoldingCompanyPte.Ltd

M&GRealEstateAsiaPTE.Ltd

M&GRealEstateDebtFinanceVIDesignatedActivityCompany

M&GRealEstateFundsManagementSARL

M&GRealEstateJapanCo.Ltd.

M&GRealEstateKoreaCo.Ltd.

M&GRealEstateLimited

M&GRealEstateUKEnhancedValueLP

M&GRealEstateUKEV(GP)LLP

M&GREDEmployeeFeederGPLimited

M&GREDIIEmployeeFeederGPLimited

M&GREDIIGPLimited

M&GREDIISLPGPLimited

M&GREDIISLPLP

M&GREDIIIEmployeeFeederGPLimited

M&GREDIIIGPLimited

M&GREDIIISLPGPLimited

M&GREDIIISLPLP

M&GREDSLPGPLimited

M&GRPFGPLimited

M&GRPFNominee1Limited

M&GRPFNominee2Limited

M&GSecuritiesLimited

M&GSIFManagementCompany(Ireland)Limited

www.prudential.co.uk

AnnualReport2018 Prudential plc 307

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD6 Investments in subsidiary undertakings, joint ventures and associates continued

(c) Related undertakings continued
Other subsidiaries, joint ventures, associates and significant holdings of the Group (no shares held directly by the 
parent company, Prudential plc or its nominees) continued

Name of entity

M&GSpecialtyFinanceFund(GP)Sárl

M&GSpecialtyFinanceFundCarryInterestPartnership(GP)Sárl

M&GUKCompaniesFinancingFundIILP

M&GUKPropertyFund

M&GUKPropertyGPLimited

M&GUKPropertyNominee1Limited

M&GUKPropertyNominee2Limited

M&GUKResidentialPropertyFund

M&GUKCFIIGPLimited

M&GUKEV(SLP)GeneralPartnerLLP

M&GUKEV(SLP)LP

ManchesterJVLimited

ManchesterNominee(1)Limited

ManulifeAsiaPacificBondFund

ManulifeChinaDimSumHighYieldBondFund

ManulifeChinaOffshoreBondFund

ManulifeSuperiorSelectionChinaFund

ManulifeUSDHighYieldBondFund

MCFS.r.l

MinsterCourtEstateManagementLimited

MissionPlansofAmerica,Inc

Murphy&PartnersFund,LP

NAPIREIT,Inc

NationalPlanningHoldings,LLC

NomuraSixYearsFixedMaturityEmergingMarketBondFund

NorthSathornHoldingsCompanyLimited

NovaSepaduSdn.Bhd.(Inliquidation)

OaktreeBusinessParkLimited

OldKingsway,LP

OptimusPointManagementCompanyLimited

Pacus(UK)Limited

PCAIPServicesLimited

PCALifeAssuranceCo.Ltd.

PCAReinsuranceCo.Ltd.

PGDS(UKOne)Limited

PGDS(USOne)LLC

PGFManagementCompany(Ireland)Limited

PPMAmericaCapitalPartnersII,LLC

PPMAmericaCapitalPartnersIV,LLC

PPMAmericaCapitalPartnersV,LLC

PPMAmericaCapitalPartnersVI,LLC

PPMAmericaCapitalPartnersVII,LLC

PPMAmericaPrivateEquityFundIIILP

PPMAmericaPrivateEquityFundIVLP

PPMAmericaPrivateEquityFundVLP

PPMAmericaPrivateEquityFundVILP

PPMAmericaPrivateEquityFundVIILP

PPMAmerica,Inc

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

OS

OS

LPI

OS

OS

OS

OS

LPI

OS

LPI

LPI

OS

OS

OS

OS

OS

OS

U

LPI

OS

OS

LPI

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

OS

OS

OS

OS

OS

MI

MI

MI

MI

MI

LPI

LPI

LPI

LPI

LPI

OS

100.00%

51,AvenueJ.F.Kennedy,L-1855Luxembourg

100.00%

48.32%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

16,BoulevardRoyal,L-2449,Luxembourg

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

58.42%

34-38,avenuedelaLiberté,L-1931,Luxembourg

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

50.00%

40Broadway,London,SW1H0BU,UK

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

20.33%

9thFloor,89SungrenRoad,Taipei,TW-TPE11073,Taiwan

36.45%

51.39%

21.74%

25.73%

45.00%

ViaRomagnosi18/a,00196Roma,Italy

75.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

1999BryanStreet,Suite900,Dallas,TX75201,USA

21.07%

2711CentrevilleRoad,Suite400,Wilmington,DE19808,USA

99.00%

300ELombardStreet,Baltimore,MD21202,USA

100.00%

1209OrangeStreet,Wilmington,DE19801,USA

43.40%

101Tower,30F,No.7Sec.5,Taipei,Taiwan

100.00%

3RajanakarnBuilding,20thFloor,SouthSathornRoad,YannawaSubdistrict,
SathornDistrict,Bangkok,Thailand

51.00%

Suite1005,10thFloorWismaHamzah-KwongHing,No.1LebohAmpang,50100
KualaLumpur,Malaysia

12.50%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

2711CentrevilleRoad,Suite400,Wilmington,DE19808,USA

100.00%

BarratHouseCartwrightWay,BardonHill,Coalville,LE671UF,UK

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

13thFloor,OneInternationalFinanceCentre,1HarbourViewStreet,Central,
HongKong

99.79%

8thFloor,No.1SongzhiRoad,Taipei11047,Taiwan

100.00% UnitLevel13(A),MainOfficeTower,FinancialParkLabuan,JalanMerdeka,87000

FederalTerritoryofLabuan,Malaysia

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

1209OrangeStreet,Wilmington,DE19801,USA

50.00%

5George’sDock,Dublin1,D01X8N7,Ireland

60.50%

774WalkerRoad,SuiteC,Dover,DE19904,USA

874WalkerRoad,SuiteC,CityofDover,CountyofKent,StateofDelaware19904,
UnitedStates

34.50%

34.00%

32.00%

100.00%

99.81%

99.84%

99.84%

99.85%

100.00%

100.00%

308 Prudential plc AnnualReport2018

www.prudential.co.uk

D Other notes continuedKey to classes of shares held
LBG
LPI
MI
NSB
OS
PI
PS
U

LimitedbyGuarantee
LimitedPartnershipInterest
MembershipInterest
Non-stockbasis
OrdinaryShares
PartnershipInterest
PreferenceShares
Units

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

OS

OS

PS

OS

OS

OS

OS

OS

OS

OS

OS

OS

MI

MI

OS

LPI

OS

OS

PS

OS

OS

OS

OS

LBG

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

POBox1093,QueensgateHouse,GrandCaymanKY1-1102,CaymanIslands

100.00% QueensgateHouse,SouthChurchStreet,GeorgeTown,GrandCaymanKY1-1102,

CaymanIslands

100.00%

POBox1093,QueensgateHouse,GrandCaymanKY1-1102,CaymanIslands

100.00%

774WalkerRoad,SuiteC,Dover,DE19904,USA

100.00%

84StateStreet,MA,Boston,Suffolk,02109

99.00%

C/OPPMAmerica,Inc.,WestWackerDrive,Suite1200,60606,Chicago,USA

99.00%

96.00%

97.00%

87.00%

100.00%

774WalkerRoad,SuiteC,Dover,DE19904,USA

100.00%

100.00%

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

25.00%

100.00% GloucesterTower,15QueensRoad,Central,HongKong

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

14.27%

7thfloor,ProsperityMillenniaPlaza,663King’sRoad,NorthPoint,HongKong

50.00%

BowBellsHouse,1BreadStreet,London,EC4M9HH,UK

100.00%

100.00%

9thFloor,UptownPlaceTower1,1East11thDrive,UptownBonifacio,1634Taguig
City,MetroManila,Philippines

2/F.,UptownParade2,36thStreet,UptownBonifacio,1634TaguigCity,
Philippines

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

13thFloor,OneInternationalFinanceCentre,1HarbourViewStreet,Central,
HongKong

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

20thFloor,#445,MonivongBlvd,BoeungProlit,7Makara,PhnomPenhTower,
PhnomPenh,Cambodia

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

5thNgongAvenue,Nairobi,Kenya

100.00%

30CecilStreet,#30-01PrudentialTower,Singapore049712

51.00%

Level3,MenaraPrudential,No.10JalanSultanIsmail,50250KualaLumpur,
Malaysia

100.00%

KampalaRoad,Kampala,Uganda

49.00%

Level8A,MenaraPrudential,No.10JalanSultanIsmail,50250KualaLumpur,
Malaysia

100.00%

10MarinaBoulevard,#32-01,MarinaBayFinancialCentre,Singapore018983

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

c/oHighgateLegalPtyLtd,33LexingtonDrive,BellaVista,NSW2153,Australia

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

1,RueHildegardvonBingen,L-1282Luxembourg

100.00%

100.00%

100.00%

Craigforth,Stirling,FK94UE,UK

25.49%

17RochesterRow,London,SW1P1QT,UK

28.77%

34.19%

34.55%

30.20%

53.48%

37.69%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

Name of entity

PPMCapital(Holdings)Limited

PPMCLO2Ltd.

PPMCLO2018-1Ltd.

PPMCLO3Ltd.

PPMFinance,Inc

PPMFunds

PPMFunds-PPMCorePlusFixedIncomeFund

PPMFunds-PPMCreditFund

PPMFunds-PPMFloatingRateIncomeFund

PPMFunds-PPMHighYieldCoreFund

PPMFunds-PPMStrategicIncomeFund

PPMHoldings,Inc

PPMLoanManagementCompanyLLC

PPMLoanManagementHoldingCompanyLLC

PPMManagersGPLimited

PPMManagersPartnershipCIVII(A)LP

PPMVentures(Asia)Limited(Inliquidation)

PPMCFirstNomineesLimited

PreneticsLimited

PropertyPartners(TwoRivers)Limited

PruLifeInsuranceCorporationofU.K.

PruLifeUKAssetManagementandTrustCorporation

PruLimited

PrudenceFoundation

PrudenceLimited

Prudential(Cambodia)LifeAssurancePlc

Prudential/M&GUKCFGPLimited

PrudentialAfricaHoldingsLimited

PrudentialAfricaServicesLimited

PrudentialAssuranceCompanySingapore(Pte)Limited
PrudentialAssuranceMalaysiaBerhad*

PrudentialAssuranceUgandaLimited
PrudentialBSNTakafulBerhad†

PrudentialCapital(Singapore)Pte.Ltd.

PrudentialCapitalplc

PrudentialCorporatePensionsTrusteeLimited

PrudentialCorporationAustralasiaHoldingsPtyLimited

PrudentialCorporationHoldingsLimited

PrudentialCreditOpportunities1SARL

PrudentialCreditOpportunitiesGPSARL

PrudentialCreditOpportunitiesScsp

PrudentialDistributionLimited

PrudentialDynamic0-30Portfolio

PrudentialDynamic10-40Portfolio

PrudentialDynamic20-55Portfolio

PrudentialDynamic40-80Portfolio

PrudentialDynamic60-100Portfolio

PrudentialDynamicFocused0-30Portfolio

PrudentialDynamicFocused20-55Portfolio

PrudentialEquityReleaseMortgagesLimited

PrudentialFinancialPlanningLimited

PrudentialFinancialServicesLimited

PrudentialFiveLimited

www.prudential.co.uk

AnnualReport2018 Prudential plc 309

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationD6 Investments in subsidiary undertakings, joint ventures and associates continued

(c) Related undertakings continued
Other subsidiaries, joint ventures, associates and significant holdings of the Group (no shares held directly by the 
parent company, Prudential plc or its nominees) continued

Name of entity

PrudentialGeneralInsuranceHongKongLimited

PrudentialGlobalServicesPrivateLimited

PrudentialGPLimited

PrudentialGreenfieldGPLLP

PrudentialGreenfieldGP1Limited

PrudentialGreenfieldGP2Limited

PrudentialGreenfieldLP

PrudentialGreenfieldSLPGPLLP

PrudentialGroupPensionsLimited

PrudentialGroupSecretarialServicesLimited

PrudentialHolbornLifeLimited

PrudentialHoldingsLimited

PrudentialHongKongLimited

PrudentialInternationalAssuranceplc

PrudentialInternationalManagementServicesLimited

PrudentialInternationalStaffPensionsLimited

PrudentialInvestment(Luxembourg)2SARL

PrudentialInvestmentsLimited

PrudentialIPServicesLimited

PrudentialLeasingServicesLimited

PrudentialLifeAssurance(Lao)CompanyLimited

PrudentialLifeAssurance(Thailand)PublicCompanyLimited

PrudentialLifeAssuranceKenyaLimited

PrudentialLifeAssuranceZambiaLimited

PrudentialLifeInsuranceGhanaLimited

PrudentialLifetimeMortgagesLimited

PrudentialLoanInvestments1SARL

PrudentialLoanInvestmentsGPSARL

PrudentialLoanInvestmentsSCSp

PrudentialMauritiusHoldingsLimited

PrudentialMortgagesLimited

PrudentialNomineesLimited

PrudentialPensionsLimited

PrudentialPensionsManagementZambiaLimited

PrudentialPolskasp.z.o.o

PrudentialPortfolioManagementGroupLimited

PrudentialPortfolioManagers(SouthAfrica)(Pty)Limited

PrudentialPortfolioManagersLimited

PrudentialPropertiesTrustyPtyLimited

PrudentialPropertyHoldingLimited(Inliquidation)

PrudentialPropertyInvestmentManagersLimited

PrudentialPropertyInvestmentsLimited

PrudentialPropertyServicesLimited

PrudentialProtectLimited

PrudentialRealEstateInvestments1Limited

PrudentialRealEstateInvestments2Limited

PrudentialRealEstateInvestments3Limited

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

OS

OS

OS

LPI

OS

OS

LPI

LPI

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS
PS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

100.00%

59thFloor,OneIslandEast,18WestlandsRoad,QuarryBay,HongKong

100.00%

PrudentialHouse,Mumbai,India

100.00%

Craigforth,Stirling,FK94UE,UK

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

Craigforth,Stirling,FK94UE,UK

100.00%

59thFloor,OneIslandEast,18WestlandsRoad,QuarryBay,HongKong

100.00% MontagueHouse,AdelaideRoad,Dublin2,D02K039,Ireland

100.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

34-38,AvenuedelaLiberté,L-1930,Luxembourg

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00% UnitA,6thFloor,VientianePlazaHotelOfficeBuilding,SailomRoad,HatsadyNeua

Village,ChanthaboulyDistrict,VientianeCapital,Lao,PDR

99.93%

9/9SathornBuilding,20th–27thFloor,SouthSathornRoad,Yannawa,Sahtorn,
Bangkok10120,Thailand

100.00%

5thNgongAvenue,Nairobi,Kenya

100.00%

PrudentialHouse,ThaboMbekiRoad,Lusaka,Zambia

100.00%

35NorthStreet,Accra,Ghana

100.00%
100.00%

Craigforth,Stirling,FK94UE,UK

100.00%

1,RueHildegardvonBingen,L-1282Luxembourg

100.00%

100.00%

100.00%

3rdFloor,355NEX,RueduSavoir,CybercityEbene,72201,Mauritius

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

PrudentialHouse,ThaboMbekiRoad,Lusaka,Zambia

100.00%

02-670Warszawa,Pulawska182,Poland

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

OS
AClassOS

49.99%
75.00%

POBox44813,Claremont7735,SouthAfrica

OS

OS

OS

OS

OS
PS

OS

OS

OS

OS

OS

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00% DarlingParkTower2,201SussexStreet,Sydney,NSW2000,Australia

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%
100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

310 Prudential plc AnnualReport2018

www.prudential.co.uk

D Other notes continuedClasses of
 shares held

Proportion 
held

100.00%
100.00%

100.00%
100.00%

Key to classes of shares held
LBG
LPI
MI
NSB
OS
PI
PS
U

LimitedbyGuarantee
LimitedPartnershipInterest
MembershipInterest
Non-stockbasis
OrdinaryShares
PartnershipInterest
PreferenceShares
Units

Registered office address and country of incorporation 

c/oMazarsLLP,90St.VincentStreet,Glasgow,G25UB,UK

Suite1005,10thFloor,WismaHamzah-KwongHing,No.1LebohAmpang,50100
KualaLumpur,Malaysia

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

1WallichStreet,#19-01GuocoTower,Singapore078881

100.00%

30CecilStreet,#30-01PrudentialTower,Singapore049712

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

Craigforth,Stirling,FK94UE,UK

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

25thFloor,SaigonTradeCentre,37TonDucThangStreet,District1,HoChiMinh
City,Vietnam

34.42%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

99.95%

PrudentialTower,JI.JendralSudirmanKav.79,12910,JakartaSelatan,Indonesia

94.62%

100.00%

13thFloor,OneInternationalFinanceCentre,1HarbourViewStreet,Central,
HongKong

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

2711CentrevilleRoad,Suite400,Wilmington,DE19808,USA

100.00%

1999BryanStreet,Suite900,Dallas,TX75201,USA

99.95%

PrudentialTower,JI.JendralSudirmanKav.79,12910,JakartaSelatan,Indonesia

97.31%

64.64%

86.64%

98.33%

91.97%

69.58%

99.37%

PrudentialTower23rdfloor.Jln.JenderalSudirmanKavling79,SouthJakarta-
12910,Indonesia

100.00%

10MarinaBoulevard,#32-01,MarinaBayFinancialCentre,Singapore018983

100.00%

50LothianRoad,FestivalSquare,Edinburgh,EH39WJ,UK

100.00%

100.00%

1209OrangeStreet,Wilmington,DE19801,USA

28.05%

7-8thFloor,SCBParkPlaza1,18RatchadapisekRoad,Chatuchak,Bangkok10900
Thailand

49.72%

138MarketStreet,#23-01CapitaGreen,Singapore048946

46.83%

SchroderInvestmentManagement(Guernsey)Limited,RegencyCourtGlategny
Esplanade,GlategnyEsplanade,StPeterPortGY13UF,Guernsey

61.92%

CapitaGreen,#23-01,CapitaGreen,Singapore048946,Singapore

41.40% HSBCInstitutionalTrustService(Asia)Limited,1Queen'sRoadCentral,

HongKong.

100.00%

Craigforth,Stirling,FK94UE,UK

100.00%

100.00%

100.00%

100.00%

45.00%

30CecilStreet#23-02PrudentialTower,Singapore,049712

100.00%

LimeGroveHouse,GreenStreet,StHelier,Jersey,JE12ST

100.00%

32.60%

5thFloorCavendishHouse,39WaterlooStreet,Birmingham,B25PP,UK

OS
PS

OS
PS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

OS

OS

LPI

OS

OS

U

OS

OS

OS

OS

OS

U

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

Name of entity

PrudentialRetirementIncomeLimited(Inliquidation)

PrudentialServicesAsiaSdn.Bhd.

PrudentialServicesLimited

PrudentialServicesSingaporePte.Ltd.

PrudentialSingaporeHoldingsPte.Limited

PrudentialStaffPensionsLimited

PrudentialTrusteeCompanyLimited

PrudentialUKRealEstateGeneralPartnerLimited

PrudentialUKRealEstateLP

PrudentialUKRealEstateNominee1Limited

PrudentialUKRealEstateNominee2Limited

PrudentialUKServicesLimited

PrudentialUnitTrustsLimited

PrudentialVentureManagersLimited

PrudentialVietnamAssurancePrivateLimited

PrudentialVietnamFinanceCompanyLimited

Prudential/M&GUKCompaniesFinancingFundLP

PrutecLimited

PT.EastspringInvestmentsIndonesia

PT.PrudentialLifeAssurance

PVFCFinancialLimited

PVMPartnershipsLimited

RandolphStreetLP

REALICofJacksonvillePlans,Inc

ReksaDanaEastspringIDRFixedIncomeFund(NDEIFF)

ReksaDanaEastspringInvestmentsCashReserve

ReksaDanaEastspringInvestmentsIDRHighGrade

ReksaDanaEastspringInvestmentsValueDiscovery

ReksaDanaEastspringInvestmentsYieldDiscovery

ReksaDanaSyariahEastspringSyariahEquityIslamicAsiaPacific
USD

ReksaDanaSyariahEastspringSyariahFixedIncomeAmanah

ReksaDanaSyariahEastspringSyariahMoneyMarketKhazanah

RhodiumInvestmentFund

RiftGP1Limited

RiftGP2Limited

ROP,Inc

SCBSETBankingSectorIndex(Accumulation)

SchroderAsianInvestmentGradeCredit

SchroderEmergingMarketsFund

SchroderMulti-AssetRevolution

SchroderUSDollarMoneyFund

ScotAmPensionTrusteesLimited

ScottishAmicableFinanceplc

ScottishAmicableHoldingsLimited

ScottishAmicableLifeAssuranceSociety

Nosharecapital

ScottishAmicablePensionsInvestmentsLimited

ScottsSpazioPte.Ltd.

Sealand(No1)Limited

Sealand(No2)Limited

SectordateLimited

OS

OS

OS

OS

OS

www.prudential.co.uk

AnnualReport2018 Prudential plc 311

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationKey to classes of shares held
LBG
LPI
MI
NSB
OS
PI
PS
U

LimitedbyGuarantee
LimitedPartnershipInterest
MembershipInterest
Non-stockbasis
OrdinaryShares
PartnershipInterest
PreferenceShares
Units

D6 Investments in subsidiary undertakings, joint ventures and associates continued

(c) Related undertakings continued
Other subsidiaries, joint ventures, associates and significant holdings of the Group (no shares held directly by the 
parent company, Prudential plc or its nominees) continued

Name of entity

SellyOakShoppingPark(GeneralPartner)Limited

SellyOakShoppingPark(Nominee1)Limited

SellyOakShoppingPark(Nominee2)Limited

SellyOakShoppingParkLimitedPartnership

SilverfleetCapital2004LP

SilverfleetCapital2005LP

SilverfleetCapital2006LP

SilverfleetCapital2009LP

SilverfleetCapital2011/12LP

SilverfleetCapitalIIWPLF

SmithfieldLimited

SMLLC

SquireCapitalILLC

SquireCapitalIILLC

SquireReassuranceCompanyII,Inc

SquireReassuranceCompanyLLC

SriHanSuriaSdn.Bhd.

StEdwardHomesLimited

StEdwardsStrandPartnership

StableviewLimited

StapleLimited

StapleNomineesLimited

ThanachartLongTermFixedIncome

ThanachartLifeAssurancePublicCompanyLimited(Inliquidation)

TheCarAuctionUnitTrust

TheFirstBritishFixedTrustCompanyLimited

TheGreenpark(Reading)LP

TheHeightsManagementCompanyLimited

ThePrudentialAssuranceCompanyLimited

TheStEdwardHomesPartnership

TheStrandPropertyUnitTrust

TheTwoRiversTrust

ThreeSnowhillBirminghamSARL

TMBAssetManagementCo.,Ltd.

TwoRiversLP

TwoSnowhillBirminghamSARL

UOBSmartGlobalHealthcare

UOBSmartMillenniumGrowthFund

VFLInternationalLifeCompanySPC,Ltd.

WessexGateLimited(Inliquidation)

WestwackerLimited

WynnefieldPrivateEquityPartnersI,L.P.

WynnefieldPrivateEquityPartnersII,L.P.

Zenith-PrudentialLifeInsuranceCompanyLimited

Classes of
 shares held

Proportion 
held

Registered office address and country of incorporation 

OS

OS

OS

LPI

LPI

LPI

LPI

LPI

LPI

LPI

OS

LPI

MI

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

OS

LPI

OS

OS

OS

LPI

OS

OS

OS

LPI

OS

OS

OS

OS

OS

OS

LPI

LPI

OS

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

100.00%

100.00%

100.00%

1RoyalPlaza,StPetersPort,Guernsey,GY12HL

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

1209OrangeStreet,Wilmington,DE19801,USA

100.00%

1CorporateWay,Lansing,MI48951,USA

100.00%

100.00%

40600AnnArborRoad,EastSuite201,Plymouth,MI48170,USA

100.00%

1CorporateWay,Lansing,MI48951,USA

51.00%

Suite1005,10thFloorWismaHamzah-KwongHing,No.1LebohAmpang,50100
KualaLumpur,Malaysia

50.00%

BerkeleyHouse,19PortsmouthRoad,Surrey,KT111JG,UK

50.00%

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

3RajanakarnBuilding,20thFloor,SouthSathornRoad,YannawaSubdistrict,
SathornDistrict,Bangkok,Thailand

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

27.79%

99.93%

231MBKLifeBuilding,5th-7thFloor,RajdamriRoad,Lumpini,Pathumwan,
Bangkok10330,Thailand

9/9SathornBuilding,20th–27thFloor,SouthSathornRoad,Yannawa,Sahtorn,
Bangkok10120,Thailand

50.00% DoreyCourt,AdmiralPark,St.PeterPort,GY12HT,Guernsey

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

50.00%

100.00%

49.95%

BerkeleyHouse,19PortsmouthRoad,Surrey,KT111JG,UK

50.00%

Libertehouse,19-23LaMotteStreet,StHelier,JE24SY,Jersey

50.00%

100.00%

5,rueGuilllaumeKroll,L-1882,Luxembourg

65.00%

32ndFL,AbdulrahimPlace,990RamaIVRd,Silom,Bangrak,Bangkok10500,
Thailand

50.00%

BowBellsHouse,1BreadStreet,London,EC4M9HH,UK

100.00%

5,rueGuilllaumeKroll,L-1882,Luxembourg

24.18%

33.18%

23A,25thFloor,AsiaCentreBuilding,173/27-30,32-33SouthSathonRoad,
Thungmahamek,Sathon,Bangkok10120,Thailand

100.00%

171ElginAvenue,GrandCayman,CaymanIslands

100.00%

LaurencePountneyHill,London,EC4R0HH,UK

100.00%

99.00%

1105NorthMarketStreet,Suite1300,Wilmington,DE19801,USA

99.00%

1209OrangeStreet,Wilmington,DE19801,USA

51.00%

Plot280,AjoseAdeogunStreet,VictoriaIsland,Nigeria

*PrudentialAssuranceMalaysiaBerhadisconsolidatedat100percentintheGroup’sfinancialstatementsreflectingtheeconomicinteresttotheGroup.
†PrudentialBSNTakafulBerhadisajointventurethatisaccountedforusingtheequitymethod,forwhichtheGrouphasaneconomicinterestof70percentforallbusinesssoldupto

23December2016andof49percentfornewbusinesssoldsubsequenttothisdate.

312 Prudential plc AnnualReport2018

www.prudential.co.uk

D Other notes continuedE  Further accounting policies

E1 Other significant accounting policies 

InadditiontothecriticalaccountingpolicespresentedinnoteA3.1,thefollowingdetailedaccountingpoliciesareadoptedbytheGroup
topreparetheconsolidatedfinancialstatements.Theseaccountingpoliciesareappliedconsistentlyforallyearspresentedandnormally
arenotsubjecttochangeunlessnewaccountingstandards,interpretationsoramendmentsareintroducedbytheIASB.

(a) Basis of consolidation
TheGroupconsolidatesthoseinvesteesitisdeemedtocontrol.TheGrouphascontroloveraninvesteeifallthreeofthefollowingare
met:(1)ithaspoweroveraninvestee;(2)itisexposedto,orhasrightsto,variablereturnsfromitsinvolvementwiththeinvestee;and
(3)ithasabilitytouseitspowerovertheinvesteetoaffectitsownreturns.

(i) Subsidiaries
SubsidiariesarethoseinvesteesthattheGroupcontrols.ThemajorityoftheGroup’ssubsidiariesarecorporateentities,buttheGroup’s
insuranceoperationsalsoinvestinanumberoflimitedpartnerships.

TheGroupperformsare-assessmentofconsolidationwheneverthereisachangeinthesubstanceoftherelationshipbetweenthe
Groupandaninvestee.WheretheGroupisdeemedtocontrolanentityitistreatedasasubsidiaryanditsresults,assetsandliabilities
areconsolidated.WheretheGroupholdsaminorityshareinanentity,withnocontrolovertheentity,theinvestmentsarecarriedatfair
valuethroughprofitorlosswithinfinancialinvestmentsintheconsolidatedstatementoffinancialposition.

EntitiesconsolidatedbytheGroupincludeQualifyingPartnershipsasdefinedundertheUKPartnerships(Accounts)Regulations

2008(the‘PartnershipsAct’).Someoftheselimitedpartnershipshavetakenadvantageoftheexemptionunderregulation7ofthe
PartnershipsActfromthefinancialstatementsrequirements.Thisisunderregulations4to6,onthebasisthattheselimitedpartnerships
aredealtwithonaconsolidatedbasisinthesefinancialstatements.

(ii) Joint ventures and associates
JointventuresarejointarrangementsarisingfromacontractualagreementwherebytheGroupandotherinvestorshavejointcontrolof
thenetassetsofthearrangement.Inanumberofthesearrangements,theGroup’sshareoftheunderlyingnetassetsmaybelessthan
50percentbutthetermsoftherelevantagreementmakeitclearthatcontrolisjointlyexercisedbetweentheGroupandthethirdparty.
AssociatesareentitiesoverwhichtheGrouphassignificantinfluence,butitdoesnotcontrol.GenerallyitispresumedthattheGrouphas
significantinfluenceifitholdsbetween20percentand50percentvotingrightsoftheentity.

Withtheexceptionofthosereferredtobelow,theGroupaccountsforitsinvestmentsinjointventuresandassociatesbyusingthe
equitymethodofaccounting.TheGroup’sshareofprofitorlossofitsjointventuresandassociatesisrecognisedintheincomestatement
anditsshareofmovementsinothercomprehensiveincomeisrecognisedinothercomprehensiveincome.Theequitymethodof
accountingdoesnotapplytoinvestmentsinassociatesandjointventuresheldbytheGroup’sinsuranceorinvestmentfunds.This
includesventurecapitalbusiness,mutualfundsandunittrustsandwhich,asallowedbyIAS28,‘InvestmentsinAssociatesandJoint
Ventures’,arecarriedatfairvaluethroughprofitorloss.

(iii) Structured entities
Structuredentitiesarethosethathavebeendesignedsothatvotingorsimilarrightsarenotthedominantfactorindecidingwhocontrols
theentity.Votingrightsrelatetoadministrativetasks.Relevantactivitiesaredirectedbymeansofcontractualarrangements.TheGroup
investsinstructuredentitiessuchas:

— Open-EndedInvestmentCompanies(OEICs);
— UnitTrusts(UTs);
— Limitedpartnerships;
— Variableinterestentities;
— Investmentvehicleswithinseparateaccountsofferedthroughvariableannuities;
— Collateraliseddebtobligations;
— Mortgage-backedsecurities;and
— Similarasset-backedsecurities.

www.prudential.co.uk

AnnualReport2018 Prudential plc 313

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationE1 Other significant accounting policies continued

(a) Basis of consolidation continued
(iii) Structured entities continued
Open-ended investment companies and unit trusts 
TheGroupinvestsinOEICsandUTs,whichinvestmainlyinequities,bonds,cashandcashequivalents,andproperties.TheGroup’s
percentageownershipintheseentitiescanfluctuateonadailybasisaccordingtotheparticipationoftheGroupandotherinvestors
inthem.

— WheretheentityismanagedbyaGroupassetmanager,andtheGroup’sownershipholdingintheentityexceeds50percent,the

Groupisjudgedtohavecontrolovertheentity.

— WheretheentityismanagedbyaGroupassetmanager,andtheGroup’sownershipholdingintheentityisbetween20percentand
50percent,thefactsandcircumstancesoftheGroup’sinvolvementintheentityareconsidered,includingtherightstoanyfees
earnedbytheassetmanagerfromtheentity,informingajudgementastowhethertheGrouphascontrolovertheentity.

— WheretheentityismanagedbyaGroupassetmanager,andtheGroup’sownershipholdingintheentityislessthan20percent,the

Groupisjudgedtonothavecontrolovertheentity.

— WheretheentityismanagedbyanassetmanageroutsidetheGroup,anassessmentismadeofwhethertheGrouphasexistingrights
thatgivesittheabilitytodirectthecurrentactivitiesoftheentityandthereforecontroltheentity.InassessingtheGroup’sabilityto
directanentity,theGroupconsidersitsabilityrelativetootherinvestors.TheGrouphasalimitednumberofOEICsandUTswhereit
considersithassuchability.

WheretheGroupisdeemedtocontroltheseentities,theyaretreatedasasubsidiaryandareconsolidated,withtheinterestsofinvestors
otherthantheGroupbeingclassifiedasliabilities,andappearasnetassetvalueattributabletounitholdersofconsolidatedunittrusts
andsimilarfunds.

WheretheGroupdoesnotcontroltheseentities(asitisdeemedtobeactingasanagent)andtheydonotmeetthedefinition

ofassociates,theyarecarriedatfairvaluethroughprofitorlosswithinfinancialinvestmentsintheconsolidatedstatementof
financialposition.

WheretheGroup’sassetmanagersetsupOEICsandUTsaspartofassetmanagementoperations,theGroup’sinterestislimitedto
theadministrationfeeschargedtomanagetheassetsofsuchentities.Withnoparticipationintheseentities,theGroupdoesnotretain
risksassociatedwithOEICsandUTs.Fortheseopen-endedinvestmentcompaniesandunittrusts,theGroupisnotdeemedtocontrol
theentitiesbuttobeactingasanagent.

TheGroupgeneratesreturnsandretainstheownershiprisksininvestmentvehiclescommensuratetoitsparticipationanddoesnot

haveanyfurtherexposuretotheresidualrisksoftheseinvestmentvehicles.

Jackson’s separate account assets
Theseareinvestmentvehiclesthatinvestcontractholders’premiumsinequity,fixedincome,bondsandmoneymarketmutualfunds.
Thecontractholderretainstheunderlyingreturnsandtheownershiprisksrelatedtotheunderlyinginvestments.Theshareholder’s
economicinterestinseparateaccountsislimitedtotheadministrativefeescharged.Theseparateaccountsaresetupasseparate
regulatedentitiesgovernedbyaBoardofGovernorsortrusteesforwhichthemajorityofthemembersareindependentofJackson
oranyaffiliatedentity.Theindependentmembersareresponsibleforanydecisionmakingthatimpactscontractholders’interest
andgoverntheoperationalactivitiesoftheentities’advisers,includingassetmanagers.Accordingly,theGroupdoesnotcontrolthese
vehicles.Theseinvestmentsarecarriedatfairvaluethroughprofitorlosswithinfinancialinvestmentsintheconsolidatedstatement
offinancialposition.

Limited partnerships
TheGroup’sinsuranceoperationsinvestinanumberoflimitedpartnerships,eitherdirectlyorthroughunittrusts,throughamixof
capitalandloans.Theselimitedpartnershipsaremanagedbygeneralpartners,inwhichtheGroupholdsequity.Suchinterestin
generalpartnersandlimitedpartnershipsprovidetheGroupwithvotingandsimilarrightstoparticipateinthegovernanceframework
oftherelevantactivitiesinwhichlimitedpartnershipsareengagedin.Accountingforthelimitedpartnershipsassubsidiaries,joint
ventures,associatesorotherfinancialinvestmentsdependsonthetermsofeachpartnershipagreementandtheshareholdingsinthe
generalpartners.

314 Prudential plc AnnualReport2018

www.prudential.co.uk

E Further accounting policies continuedOther structured entities
TheGroupholdsinvestmentsinmortgage-backedsecurities,collateraliseddebtobligationsandsimilarasset-backedsecurities,the
majorityofwhichareactivelytradedinaliquidmarket.

TheGroupconsolidatesthevehiclesthatholdtheinvestmentswheretheGroupisdeemedtocontrolthevehicles.Whenassessing
controloverthevehicles,thefactorsconsideredincludethepurposeanddesignofthevehicle,theGroup’sexposuretothevariability
ofreturnsandthescopeoftheGroup’sabilitytodirecttherelevantactivitiesofthevehicleincludinganykick-outorremovalrights
thatareheldbythirdparties.Theoutcomeofthecontrolassessmentisdependentonthetermsandconditionsoftherespective
individualarrangements.

Themajorityofsuchvehiclesarenotconsolidated.InthesecasestheGroupisnotthesponsorofthevehiclesinwhichitholds
investmentsandhasnoadministrativerightsoverthevehicles’activities.TheGroupgeneratesreturnsandretainstheownership
riskscommensuratetoitsholdinganditsexposuretotheinvestments.AccordinglytheGroupdoesnothavepowerovertherelevant
activitiesofsuchvehiclesandallarecarriedatfairvaluethroughprofitorlosswithinfinancialinvestmentsintheconsolidatedstatement
offinancialposition.

Thetablebelowprovidesaggregatecarryingamountsoftheinvestmentsinunconsolidatedstructuredentitiesreportedinthe

Group’sstatementoffinancialposition:

31 December 2018 £m

31 December 2017 £m

OEICs/UTs

Separate
 account
 assets

Other
 structured
 entities

OEICs/UTs

Separate
 account
 assets

Other
 structured
 entities

Statement of financial position line items
Equitysecuritiesandportfolioholdingsinunit

trusts

Debtsecurities

Total

21,216
–

21,216

128,220
–

128,220

–
11,081

11,081

20,718
–

20,718

130,528
–

130,528

–
10,894

10,894

TheGroupgeneratesreturnsandretainstheownershiprisksintheseinvestmentscommensuratetoitsparticipationanddoesnothave
anyfurtherexposuretotheresidualrisksorlossesoftheinvestmentsorthevehiclesinwhichitholdsinvestments.

Asat31December2018,theGroupdoesnothaveanagreement,contractualorotherwise,orintentiontoprovidefinancialsupport

tostructuredentitiesthatcouldexposetheGrouptoaloss.

(b) Reinsurance
Themeasurementofreinsuranceassetsisconsistentwiththemeasurementoftheunderlyingdirectinsurancecontracts.Thetreatment
ofanygainsorlossesarisingonthepurchaseofreinsurancecontractsisdependentontheunderlyingaccountingbasisoftheentity
concerned.

(c) Earned premiums, policy fees and claims paid
Premiumsforconventionalwith-profitspoliciesandotherprotectiontypeinsurancepoliciesarerecognisedasrevenuewhendue.
Premiumsandannuityconsiderationsforlinkedpolicies,unitisedwith-profitsandotherinvestmenttypepoliciesarerecognisedas
revenuewhenreceivedor,inthecaseofunitisedorunit-linkedpolicies,whenunitsareissued.Theseamountsexcludepremiumtaxes
andsimilardutieswherePrudentialcollectsandsettlestaxesbornebythecustomer.

Policyfeeschargedonlinkedandunitisedwith-profitspoliciesformortality,assetmanagementandpolicyadministrationare

recognisedasrevenuewhenrelatedservicesareprovided.

Claimspaidincludematurities,annuities,surrendersanddeaths.Maturityclaimsarerecordedaschargesonthepolicymaturitydate.
Annuityclaimsarerecordedwheneachannuityinstalmentbecomesdueforpayment.Surrendersarechargedtotheincomestatement
whenpaidanddeathclaimsarerecordedwhennotified.

(d) Investment return
Investmentreturnincludedintheincomestatementprincipallycomprisesinterestincome,dividends,investmentappreciation/
depreciation(realisedandunrealisedgainsandlosses)oninvestmentsdesignatedasfairvaluethroughprofitorloss,andrealisedgains
andlosses(includingimpairmentlosses)onitemsheldatamortisedcostandJackson’sdebtsecuritiesdesignatedasavailable-for-sale.
Movementsinunrealisedappreciation/depreciationofJackson’sdebtsecuritiesdesignatedasavailable-for-salearerecordedinother
comprehensiveincome.Interestincomeisrecognisedasitaccrues,takingintoaccounttheeffectiveyieldoninvestments.Dividendson
equitysecuritiesarerecognisedontheex-dividenddateandrentalincomeisrecognisedonanaccrualbasis.

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AnnualReport2018 Prudential plc 315

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationE1 Other significant accounting policies continued

(e) Financial investments other than instruments classified as long-term business contracts
(i) Investment classification
TheGroupholdsfinancialinvestmentsinaccordancewithIAS39,wherebysubjecttospecificcriteria,financialinstrumentsarerequired
tobeaccountedforunderoneofthefollowingcategories:

— Financialassetsandliabilitiesatfairvaluethroughprofitorloss–thiscomprisesassetsandliabilitiesdesignatedbymanagementas
fairvaluethroughprofitorlossoninceptionandderivativesthatareheldfortrading.Theseinvestmentsaremeasuredatfairvalue
withallchangesthereonbeingrecognisedininvestmentreturnintheincomestatement;

— Financialinvestmentsonanavailable-for-salebasis–thiscomprisesassetsthataredesignatedbymanagementasavailable-for-sale

and/ordonotfallintoanyoftheothercategories.Theseassetsareinitiallyrecognisedatfairvalueplusattributabletransactioncosts.
Available-for-saleassetsaresubsequentlymeasuredatfairvalue.Interestincomeisrecognisedonaneffectiveinterestbasisinthe
incomestatement.Theeffectiveinterestrateistheratethatexactlydiscountsestimatedfuturecashreceiptsthroughtheexpected
lifeofthefinancialinstrumentor,whenappropriate,ashorterperiodtothenetcarryingamountofthefinancialasset.Exceptfor
foreignexchangegainsandlossesondebtsecurities,whichareincludedintheincomestatement,unrealisedgainsandlossesare
recognisedinothercomprehensiveincome.Upondisposalorimpairment,accumulatedunrealisedgainsandlossesaretransferred
fromothercomprehensiveincometotheincomestatementasrealisedgainsorlosses;and

— Loansandreceivables–exceptforthosedesignatedasatfairvaluethroughprofitorlossoravailable-for-sale,theseinstruments
comprisenon-quotedinvestmentsthathavefixedordeterminablepayments.Theseinstrumentsincludeloanscollateralisedby
mortgages,deposits,loanstopolicyholdersandotherunsecuredloansandreceivables.Theseinvestmentsareinitiallyrecognisedat
fairvalueplustransactioncosts.Subsequently,theseinstrumentsarecarriedatamortisedcostusingtheeffectiveinterestmethod.

TheGroupusesthetradedatemethodtoaccountforregularpurchasesandsalesoffinancialassets.SeenoteA3.1forfurtherdetailsof
valuationoffinancialinvestments.

(ii) Derivatives and hedge accounting
Derivativefinancialinstrumentsareusedtoreduceormanageinvestment,interestrateandcurrencyexposures,tofacilitateefficient
portfoliomanagementandforinvestmentpurposes.

TheGroupmaydesignatecertainderivativesashedges.
Forhedgesofnetinvestmentsinforeignoperations,theeffectiveportionofanychangeinfairvalueofderivativesorotherfinancial
instrumentsdesignatedasnetinvestmenthedgesisrecognisedinothercomprehensiveincome.Theineffectiveportionofchangesin
thefairvalueofthehedginginstrumentisrecordedintheincomestatement.

TheGroupdoesnotregularlyseektoapplyfairvalueorcashflowhedgingtreatmentunderIAS39.TheGrouphasnofairvalueand

cashflowshedgesunderIAS39at31December2018and2017.

Allderivativesthatarenotdesignatedashedginginstrumentsarecarriedatfairvalue,withmovementsinfairvaluebeingrecordedin

theincomestatement.

TheprimaryareasoftheGroup’scontinuingoperationswherederivativeinstrumentsareheldaretheUKwith-profitsfundsand

annuitybusinessandJackson.

ForUKwith-profitsfundsthederivativeprogrammeisusedforthepurposesofefficientportfoliomanagementorreductionin

investmentrisk.

Forshareholder-backedUKannuitybusinessthederivativesareheldtocontributetothematchingasfaraspractical,ofassetreturns

anddurationwiththoseofliabilitiestopolicyholders.Thecarryingvalueoftheseliabilitiesissensitivetothereturnonthematching
financialassetsincludingderivativesheld.

ForJackson’sderivativeprogrammeseenoteA3.1.

(iii) Guaranteed benefit options and embedded derivatives
Jackson’svariableannuityproductswithguaranteedbenefitoptionsarewithinthescopeofIFRS4andareaccountedforusing
‘grandfathered’USGAAP(SeeC4.2(b)).ThisresultsinliabilitiesforGuaranteedMinimumWithdrawalBenefit(‘notforlife’)and
GuaranteedMinimumAccumulationbenefitoptionsbeingbifurcatedandmeasuredatfairvalueinamannerconsistentwithIAS39.

Embeddedderivativesareembeddedwithinothernon-derivativehostfinancialinstrumentsandinsurancecontractstocreatehybrid

instruments.EmbeddedderivativesmeetingthedefinitionofaninsurancecontractareaccountedforunderIFRS4.Whereeconomic
characteristicsandrisksoftheembeddedderivativesarenotcloselyrelatedtotheeconomiccharacteristicsandrisksofthehost
instrument,andwherethehybridinstrumentisnotmeasuredatfairvaluewiththechangesinfairvaluerecognisedintheincome
statement,theembeddedderivativeisbifurcatedandcarriedatfairvalueasaderivativemeasuredinaccordancewithIAS39.

Inaddition,theGroupappliestheoptionunderIFRS4tonotseparateandfairvaluesurrenderoptionsembeddedinhostcontracts

andwith-profitsinvestmentcontractswhosestrikepriceiseitherafixedamountorafixedamountplusinterest.

(iv) Securities lending and reverse repurchase agreements
TheGroupispartytovarioussecuritieslendingagreements(includingrepurchaseagreements)underwhichsecuritiesareloanedto
thirdpartiesonashort-termbasis.Theloanedsecuritiesarenotderecognised;rather,theycontinuetoberecognisedwithinthe
appropriateinvestmentclassification.TheGroup’spolicyisthatcollateralinexcessof100percentofthefairvalueofsecuritiesloanedis
requiredfromallsecurities’borrowersandtypicallyconsistsofcash,debtsecurities,equitysecuritiesorlettersofcredit.

316 Prudential plc AnnualReport2018

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E Further accounting policies continuedIncaseswheretheGrouptakespossessionofthecollateralunderitssecuritieslendingprogramme,thecollateral,andcorresponding

obligationtoreturnsuchcollateral,arerecognisedintheconsolidatedstatementoffinancialposition.

TheGroupisalsopartytovariousreverserepurchaseagreementsunderwhichsecuritiesarepurchasedfromthirdpartieswithan

obligationtoresellthesecurities.Thesecuritiesarenotrecognisedasinvestmentsinthestatementoffinancialposition.

(v) Derecognition of financial assets and liabilities
TheGroup’spolicyistoderecognisefinancialassetswhenitisdeemedthatsubstantiallyalltherisksandrewardsofownershiphave
beentransferred.

TheGroupderecognisesfinancialliabilitiesonlywhentheobligationspecifiedinthecontractisdischarged,cancelledorhasexpired.

(vi) Financial liabilities designated at fair value through profit or loss
ConsistentwiththeGroup’sriskmanagementandinvestmentstrategyandthenatureoftheproductsconcerned,theGrouphas
designatedunderIAS39classificationcertainfinancialliabilitiesatfairvaluethroughprofitorlossastheseinstrumentsaremanaged
andtheirperformanceevaluatedonafairvaluebasis.Theseinstrumentsincludeliabilitiesrelatedtoconsolidatedcollateraliseddebt
obligations,netassetsattributabletounitholdersofconsolidatedunittrustsandsimilarfundsandpolicyholderliabilitiesforinvestment
contractswithoutdiscretionaryparticipationfeaturesforUKandAsia.

(f) Segments
UnderIFRS8,‘OperatingSegments’,theGroupdeterminesandpresentsoperatingsegmentsbasedontheinformationthatisinternally
providedtotheGroupExecutiveCommitteewhichistheGroup’schiefoperatingdecisionmaker.

TheoperatingsegmentsidentifiedbytheGroupreflecttheGroup’sorganisationalstructure,whichisbybusinessunitsAsia,USand

UKandEurope.Allbusinessunitscontainbothinsuranceandassetmanagementoperations.

FurtherinformationontheGroup’soperatingsegmentsisprovidedinnoteB1.3.

(g) Borrowings
Althoughinitiallyrecognisedatfairvalue,netoftransactioncosts,borrowings,excludingliabilitiesofconsolidatedcollateraliseddebt
obligations,aresubsequentlyaccountedforonanamortisedcostbasisusingtheeffectiveinterestmethod.Undertheeffectiveinterest
method,thedifferencebetweentheredemptionvalueoftheborrowingandtheinitialproceeds(netofrelatedissuecosts)isamortised
throughtheincomestatementtothedateofmaturityorforhybriddebt,overtheexpectedlifeoftheinstrument.

(h) Investment properties
InvestmentsinleaseholdandfreeholdpropertiesnotforoccupationbytheGroup,includingpropertiesunderdevelopmentforfuture
useasinvestmentproperties,arecarriedatfairvalue,withchangesinfairvalueincludedintheincomestatement.Propertiesarevalued
annuallyeitherbytheGroup’squalifiedsurveyorsorbytakingintoconsiderationtheadviceofprofessionalexternalvaluersusingthe
RoyalInstitutionofCharteredSurveyorsvaluationstandards.Eachpropertyisexternallyvaluedatleastonceeverythreeyears.

LeasesofinvestmentpropertywheretheGrouphassubstantiallyalltherisksandrewardsofownershipareclassifiedasfinanceleases

(leaseholdproperty).Financeleasesarecapitalisedatthelease’sinceptionatthelowerofthefairvalueoftheleasedpropertyandthe
presentvalueoftheminimumleasepayments.

(i) Pension schemes
FortheGroup’sdefinedbenefitschemes,ifthepresentvalueofthedefinedbenefitobligationexceedsthefairvalueofthescheme
assets,thenaliabilityisrecordedintheGroup’sstatementoffinancialposition.Bycontrast,ifthefairvalueoftheassetsexceedsthe
presentvalueofthedefinedbenefitobligationthenthesurpluswillonlyberecognisedifthenatureofthearrangementsunderthetrust
deed,andfundingarrangementsbetweentheTrusteeandtheCompany,supporttheavailabilityofrefundsorrecoverabilitythrough
agreedreductionsinfuturecontributions.Inaddition,ifthereisaconstructiveobligationfortheCompanytopaydeficitfunding,thisis
alsorecognisedsuchthatthefinancialpositionrecordedfortheschemereflectsthehigherofanyunderlyingIAS19deficitandthe
obligationfordeficitfunding.

TheGrouputilisestheprojectedunitcreditmethodtocalculatethedefinedbenefitobligation.Thismethodseeseachperiodof

serviceasgivingrisetoanadditionalunitofbenefitentitlementandmeasureseachunitseparatelytobuildupthefinalobligation.
Estimatedfuturecashflowsarethendiscountedatahigh-qualitycorporatebondrate,adjustedtoallowforthedifferenceinduration
betweenthebondindexandthepensionliabilitieswhereappropriate,todetermineitspresentvalue.Thesecalculationsareperformed
byindependentactuaries.

TheplanassetsoftheGroup’spensionschemesincludeseveralinsurancecontractsthathavebeenissuedbytheGroup.
Theseassetsareexcludedfromplanassetsindeterminingthepensionsurplusordeficitrecognisedintheconsolidatedstatementof

financialposition.

Theaggregateoftheactuariallydeterminedservicecostsofthecurrentlyemployedpersonnel,andthenetinterestonthenetdefined

benefitliability(asset)atthestartoftheperiod,ischargedtotheincomestatement.Actuarialandothergainsandlossesasaresultof
changesinassumptionsorexperiencevariancesarerecognisedasothercomprehensiveincome.

ContributionstotheGroup’sdefinedcontributionschemesareexpensedwhendue.

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AnnualReport2018 Prudential plc 317

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationE1 Other significant accounting policies continued

(j) Share-based payments and related movements in own shares
TheGroupoffersshareawardandoptionplansforcertainkeyemployeesandaSaveAsYouEarnplanforallUKandcertainoverseas
employees.Sharesheldintrustrelatingtotheseplansareconditionallygiftedtoemployees.

Thecompensationexpensechargedtotheincomestatementisprimarilybaseduponthefairvalueoftheoptionsgranted,thevesting

periodandthevestingconditions.

TheCompanyhasestablishedtruststofacilitatethedeliveryofPrudentialplcsharesunderemployeeincentiveplansandsavings-
relatedshareoptionschemes.ThecosttotheCompanyofacquiringthesetreasurysharesheldintrustsisshownasadeductionfrom
shareholders’equity.

(k) Tax 
Prudentialissubjecttotaxinnumerousjurisdictionsandthecalculationofthetotaltaxchargeinherentlyinvolvesadegreeofestimation
andjudgement.Currenttaxexpenseischargedorcreditedbaseduponamountsestimatedtobepayableorrecoverableasaresultof
taxableamountsforthecurrentyearandadjustmentsmadeinrelationtoprioryears.Thepositionstakenintaxreturnswhereapplicable
taxregulationissubjecttointerpretationarerecognisedinfullinthedeterminationofthetaxchargeinthefinancialstatementsifthe
Groupconsidersthatitisprobablethatthetaxationauthoritywillacceptthosepositions.Otherwise,provisionsareestablishedbasedon
management’sestimateandjudgementofthelikelyamountoftheliability,orrecoverybyprovidingforthesinglebestestimateofthe
mostlikelyoutcomeortheweightedaverageexpectedvaluewheretherearemultipleoutcomes.

Thetotaltaxchargeincludestaxexpenseattributabletobothpolicyholdersandshareholders.Thetaxexpenseattributableto

policyholderscomprisesthetaxontheincomeoftheconsolidatedwith-profitsandunit-linkedfunds.Incertainjurisdictions,suchasthe
UK,lifeinsurancecompaniesaretaxedonboththeirshareholders’profitsandontheirpolicyholders’insuranceandinvestmentreturns
oncertaininsuranceandinvestmentproducts.AlthoughbothtypesoftaxareincludedinthetotaltaxchargeintheGroup’sconsolidated
incomestatement,theyarepresentedseparatelyintheconsolidatedincomestatementtoprovidethemostrelevantinformationabout
taxthattheGrouppaysonitsprofits.

Deferredtaxesareprovidedundertheliabilitymethodforallrelevanttemporarydifferences.IAS12,‘IncomeTaxes’doesnotrequire

alltemporarydifferencestobeprovidedfor,inparticular,theGroupdoesnotprovidefordeferredtaxonundistributedearningsof
subsidiarieswheretheGroupisabletocontrolthetimingofthedistributionandthetemporarydifferencecreatedisnotexpectedto
reverseintheforeseeablefuture.Deferredtaxassetsareonlyrecognisedwhenitismorelikelythannotthatfuturetaxableprofitswillbe
availableagainstwhichtheselossescanbeutilised.

Deferredtaxismeasuredatthetaxratesthatareexpectedtoapplytotheperiodwhentheassetisrealisedortheliabilitysettled,

basedontaxrates(andlaws)thathavebeenenactedoraresubstantivelyenactedattheendofthereportingperiod.

(l) Business acquisitions and disposals
Businessacquisitionsareaccountedforbyapplyingthepurchasemethodofaccounting,whichadjuststhenetassetsoftheacquired
companytofairvalueatthedateofpurchase.Theexcessoftheacquisitionconsiderationoverthefairvalueoftheassetsandliabilities
oftheacquiredentityisrecordedasgoodwill.Expensesrelatedtoacquiringnewsubsidiariesarechargedtotheincomestatementin
theperiodinwhichtheyareincurred.Incomeandexpensesofacquiredentitiesareincludedintheincomestatementfromthedate
ofacquisition.

Incomeandexpensesofentitiessoldduringtheperiodareincludedintheincomestatementuptothedateofdisposal.Thegainor
lossondisposaliscalculatedasthedifferencebetweensaleproceedsnetofsellingcosts,lessthenetassetsoftheentityatthedateof
disposal,adjustedforforeignexchangemovementsattachingtothesoldentitythatarerequiredtoberecycledtotheincomestatement
underIAS21.

WheretheGroupwritesaputoptionoveritsnon-controllinginterestsaspartofitsbusinessacquisition,whichifexercisedtriggers
thepurchasebytheGroupofthenon-controllinginterests,theputoptionisrecognisedasafinancialliabilityattheacquisitiondatewith
acorrespondingamount,deducteddirectlyfromshareholder’sequity.Anysubsequentchangestothecarryingamountoftheput
liabilityarealsorecognisedwithinequity.

(m)  Goodwill
GoodwillarisingonacquisitionsofsubsidiariesandbusinessesiscapitalisedandcarriedontheGroupstatementoffinancialpositionas
anintangibleassetatinitialvaluelessanyaccumulatedimpairmentlosses.Goodwillimpairmenttestingisconductedannuallyandwhen
thereisanindicationofimpairment.Forthepurposesofimpairmenttesting,goodwillisallocatedtocashgeneratingunits.Forfurther
detailsseenoteC5.1.

318 Prudential plc AnnualReport2018

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E Further accounting policies continued(n) Intangible assets
Intangibleassetsacquiredonthepurchaseofasubsidiaryorportfolioofcontractsaremeasuredatfairvalueonacquisition.Deferred
acquisitioncostsareaccountedforasdescribedinnoteA3.1(c).Otherintangibleassets,suchasdistributionrightsandsoftware,are
valuedinitiallyatthepricepaidtoacquirethemandaresubsequentlycarriedatcostlessamortisationandanyaccumulatedimpairment
losses.TheamortisationmethodsfordistributionrightsandsoftwareareasdescribedinnoteC5.2(iii).Forotherintangibles,
amortisationfollowsthepatterninwhichthefutureeconomicbenefitsareexpectedtobeconsumed.Ifthepatterncannotbe
determinedreliably,astraight-linemethodisapplied.Amortisationofintangibleassetsischargedtothe‘acquisitioncostsandother
expenditure’lineintheconsolidatedincomestatement.Impairmenttestingisconductedwhenthereisanindicationofimpairment.

(o) Cash and cash equivalents
Cashandcashequivalentsconsistofcashatbankandinhand,depositsheldatcallwithbanks,treasurybillsandothershort-termhighly
liquidinvestmentswithlessthan90daysmaturityfromthedateofacquisition.

(p) Shareholders’ dividends
Interimdividendsarerecordedintheperiodinwhichtheyarepaid.Finaldividendsarerecordedintheperiodinwhichtheyareapproved
byshareholders.

(q) Share capital
Sharesareclassifiedasequitywhentheirtermsdonotcreateanobligationtotransferassets.Thedifferencebetweentheproceeds
receivedonissueoftheshares,netofshareissuecosts,andthenominalvalueofthesharesissued,iscreditedtosharepremium.Where
theCompanypurchasessharesforthepurposesofemployeeincentiveplans,theconsiderationpaid,netofissuecosts,isdeductedfrom
retainedearnings.Uponissueorsaleanyconsiderationreceivediscreditedtoretainedearningsnetofrelatedcosts.

(r) Foreign exchange
TheGroup’sconsolidatedfinancialstatementsarepresentedinpoundssterling,theGroup’spresentationcurrency.Accordingly,the
resultsandfinancialpositionofforeignsubsidiariesmustbetranslatedintothepresentationcurrencyoftheGroupfromtheirfunctional
currencies,iethecurrencyoftheprimaryeconomicenvironmentinwhichtheentityoperates.Allassetsandliabilitiesofforeign
subsidiariesareconvertedatyearendexchangerateswhileallincomeandexpensesareconvertedataverageexchangerateswhere
thisisareasonableapproximationoftheratesprevailingontransactiondates.Theimpactofthesecurrencytranslationsisrecorded
asaseparatecomponentinthestatementofcomprehensiveincome.

ForeigncurrencyborrowingsthatareusedtoprovideahedgeagainstGroupequityinvestmentsinoverseassubsidiariesare
translatedatyearendexchangeratesandmovementsrecognisedinothercomprehensiveincome.Otherforeigncurrencymonetary
itemsaretranslatedatyearendexchangerateswithchangesrecognisedintheincomestatement.

Foreigncurrencytransactionsaretranslatedatthespotrateprevailingatthetime.

(s) Earnings per share
Basicearningspershareiscalculatedbydividingtheearningsattributabletoordinaryshareholdersbytheweightedaveragenumber
ofordinarysharesoutstandingduringtheyear,excludingthoseheldinemployeesharetrustsandconsolidatedunittrustsandOEICs,
whicharetreatedascancelled.

Fordilutedearningspershare,theweightedaveragenumberofsharesinissueisadjustedtoassumeconversionofalldilutive
potentialordinaryshares.TheGroup’sonlyclassofpotentiallydilutiveordinarysharesarethoseshareoptionsgrantedtoemployees
wheretheexercisepriceislessthantheaveragemarketpriceoftheCompany’sordinarysharesduringtheyear.Noadjustmentismade
iftheimpactisanti-dilutiveoverall.

www.prudential.co.uk

AnnualReport2018 Prudential plc 319

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationStatement of financial position  
of the parent company

31 December 

Fixed assets
Investments in subsidiary undertakings
Current assets
Debtors:

Amounts owed by subsidiary undertakings
Other debtors

Tax recoverable
Derivative assets
Pension asset  
Cash at bank and in hand

Liabilities: amounts falling due within one year
Commercial paper
Other borrowings
Derivative liabilities
Amounts owed to subsidiary undertakings
Tax payable
Deferred tax liability
Accruals and deferred income

Net current assets

Total assets less current liabilities

Liabilities: amounts falling due after more than one year
Subordinated liabilities
Debenture loans
Other borrowings

Total net assets

Capital and reserves
Share capital
Share premium
Profit and loss account

Shareholders’ funds

Profit for the year

Note

2018  £m

2017  £m

5

6

7

8

8

6

9

8

8

8

10

10

11

10,825

10,798

5,904
5
42
5
69
22

6,047

(472)
–
(423)
(936)
(10)
(12)
(101)

4,732
5
40
5
71
143

4,996

(485)
(600)
(443)
(715)
(10)
(12)
(79)

(1,954)

(2,344)

4,093

14,918

(6,676)
(517)
(275)

(7,468)

7,450

130
1,964
5,356

7,450

2,652

13,450

(5,272)
(549)
–

(5,821)

7,629

129
1,948
5,552

7,629

2018  £m

2017  £m

1,041

1,235

The financial statements of the parent company on pages 320 to 328 were approved by the Board of Directors on 
12 March 2019 and signed on its behalf.

Paul Manduca
Chairman

Mike Wells
Group Chief Executive

Mark FitzPatrick
Chief Financial Officer

320  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Statement of changes in equity  
of the parent company

£m

Balance at 1 January 2017

Share 
capital

129

Share
 premium

Profit and
 loss account

1,927

5,449

Total comprehensive income for the year
Profit for the year
Actuarial gains recognised in respect of the defined benefit pension scheme

Total comprehensive income for the year

Transactions with owners, recorded directly in equity
New share capital subscribed
Share based payment transactions 
Dividends

Total contributions by and distributions to owners

Balance at 31 December 2017

Balance at 1 January 2018
Impact of initial application of IFRS 9
Total comprehensive income for the year
Profit for the year
Actuarial gains recognised in respect of the defined benefit pension scheme

Total comprehensive income for the year

Transactions with owners, recorded directly in equity
New share capital subscribed
Share based payment transactions 
Dividends

Total contributions by and distributions to owners

–
–

–

–
–
–

–

129

129
–

–
–

–

1
–
–

1

–
–

–

21
–
–

21

1,948

1,948
–

–
–

–

16
–
–

16

Balance at 31 December 2018

130

1,964

1,235
28

1,263

–
(1)
(1,159)

(1,160)

5,552

5,552
(9)

1,041
16

1,057

–
–
(1,244)

(1,244)

5,356

Total 
equity

7,505

1,235
28

1,263

21
(1)
(1,159)

(1,139)

7,629

7,629
(9)

1,041
16

1,057

17
–
(1,244)

(1,227)

7,450

www.prudential.co.uk 

Annual Report 2018  Prudential plc  321

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the parent company  
financial statements

1 Nature of operations

Prudential plc (the Company) is a parent holding company. The Company together with its subsidiaries (collectively, the Group) is an 
international financial services group with its operations in Asia, the US, UK and Europe and Africa. The Group offers a wide range of 
retail financial products and services and asset management services throughout these operations. The retail financial products and 
services primarily include life insurance, pensions and annuities as well as collective investment schemes. On 14 March 2018, the 
Company announced its intention to demerge M&GPrudential, its UK and Europe business, from Prudential plc resulting in two 
separately listed companies.

2 Basis of preparation

The financial statements of the Company, which comprise the statement of financial position, statement of changes in equity and related 
notes, are prepared in accordance with UK Generally Accepted Accounting Practice, including Financial Reporting Standard 101 
Reduced Disclosure Framework (‘FRS 101’) and Part 15 of the Companies Act 2006.

In preparing these financial statements, the Company applies the recognition, measurement and disclosure requirements in 

International Financial Reporting Standards (‘IFRS’) as issued by the International Accounting Standards Board (‘IASB’) and endorsed 
by the EU, but makes amendments where necessary in order to comply with the Companies Act 2006 and has set out below where 
advantage of the FRS 101 disclosure exemptions has been taken. The Company has also taken advantage of the exemption under 
Section 408 of the Companies Act 2006 from presenting its own profit and loss account.

In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures: 

 — A cash flow statement and related notes; 
 — Disclosures in respect of transactions with wholly-owned subsidiaries within the Prudential Group;
 — Disclosure in respect of capital management; and
 — The effects of new but not yet effective IFRSs.

As the consolidated financial statements of the Group include the equivalent disclosures, the Company has also applied the exemptions 
available under FRS 101 in respect of the following disclosures:

 — IFRS 2 ‘Share Based Payments’ in respect of Group-settled share-based payments; 
 — Disclosure required by IFRS 7 ‘Financial Instrument Disclosures’ and IFRS 13 ‘Fair Value Measurement’, except for the consequential 

amendments to IFRS 7 related to IFRS 9 which have not been adopted by the Group; and

 — IFRS 15, ‘Revenue from Contracts with Customers’ in respect of revenue recognition.

In 2018, the Company adopted IFRS 9, ‘Financial Instruments’ which replaced IAS 39, ‘Financial Instruments – Recognition and 
Measurement’. Under IFRS 9, except for derivative instruments that are mandatorily classified as fair value through profit or loss, all of 
the financial assets and liabilities of the Company are classified as amortised cost. There was no significant change from previous IAS 39 
classification. The Company changed its approach to assessing impairment on its loans and receivables from the IAS 39 incurred loss 
approach to the IFRS 9 expected credit loss approach. This resulted in a small amount of expected credit losses (£9 million) recognised in 
retained earnings as at 1 January 2018, the date of initial application relating to the amounts owed by subsidiary undertakings (£14 million 
at 31 December 2018). As permitted by IFRS 9, the Company has not restated its 2017 comparatives. The expected credit loss on the 
Company’s loans and receivables, the majority of which represent loans to its subsidiaries, have been assessed by taking into account the 
probability of default on those loans. In all cases the subsidiaries are expected to have sufficient resources to repay the loan either now or 
over time (based on projected earnings). The expected credit loss has therefore been limited to the impact of discounting the value of the 
loan between the balance sheet date and the anticipated recovery date. The expected credit loss in the period was a charge of £5 million.

The Company has also adopted IFRS 15, ‘Revenue from Contracts with Customers’ and Amendments to IFRS 2, ‘Share-based 

Payments’ as applied under FRS 101 in 2018, the adoption of which did not have an impact on the financial statements of the Company. 
The accounting policies set out in note 3 below have, unless otherwise stated, been applied consistently to all periods presented in 

these financial statements.

3 Significant accounting policies

Investments in subsidiary undertakings
Investments in subsidiary undertakings are shown at cost less impairment.

Amounts owed by subsidiary undertakings
Amounts owed by subsidiary undertakings are shown at cost, less provisions. Upon the adoption of IFRS 9 in 2018, the provisions 
are determined using the expected credit loss approach. 

Derivatives
Derivative financial instruments are held to manage certain macro-economic exposures. Derivative financial instruments are carried 
at fair value with changes in fair value included in the profit and loss account.

322  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Borrowings
Borrowings are initially recognised at fair value, net of transaction costs, and subsequently accounted for on an amortised cost basis using 
the effective interest method. Under the effective interest method, the difference between the redemption value of the borrowing and 
the initial proceeds, net of transaction costs, is amortised through the profit and loss account to the date of maturity or, for subordinated 
debt, over the expected life of the instrument. Where modifications to borrowings do not result in a substantial difference to the terms of 
the instrument, any costs or fees incurred adjust the carrying amount of the liability and are amortised over the remaining expected life of 
the modified instrument.

Dividends
Interim dividends are recorded in the period in which they are paid. 

Share premium
The difference between the proceeds received on issue of shares and the nominal value of the shares issued is credited to the share 
premium account.

Foreign currency translation
Assets and liabilities denominated in foreign currencies, including borrowings that have been used to finance or provide a hedge against 
Group equity investments in overseas subsidiaries, are translated at year end exchange rates. The impact of these currency translations 
is recorded within the profit and loss account for the year.

Tax
Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result of 
taxable amounts for the current year. To the extent that losses of an individual UK company are not offset in any one year, they can 
be carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of IAS 12, ’Income Taxes’. Deferred tax assets are 
recognised to the extent that it is regarded as more likely than not that future taxable profits will be available against which these losses 
can be utilised. Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse, 
using tax rates enacted or substantively enacted at the reporting date.

The Group’s UK subsidiaries each file separate tax returns. In accordance with UK tax legislation, where one domestic UK company 
is a 75 per cent owned subsidiary of another UK company or both are 75 per cent owned subsidiaries of a common parent, the companies 
are considered to be within the same UK tax group. For companies within the same tax group, trading profits and losses arising in the 
same accounting period may be offset for the purposes of determining current and deferred taxes.

Pensions
The Company assumes a portion of the pension surplus or deficit of the Group’s main pension scheme, the Prudential Staff Pension 
Scheme (‘PSPS’). The Company applies the requirements of IAS 19 ‘Employee Benefits’ (as revised in 2011) for the accounting of its 
interest in the PSPS surplus or deficit. Further details are disclosed in note 7.

A pension surplus or deficit is recorded as the difference between the present value of the scheme liabilities and the fair value of the 
scheme assets. The Company’s share of pension surplus is recognised to the extent that the Company is able to recover a surplus either 
through reduced contributions in the future or through refunds from the scheme. 

The assets and liabilities of the defined benefit pension schemes of the Prudential Group are subject to a full triennial actuarial 
valuation using the projected unit method. Estimated future cash flows are then discounted at a high quality corporate bond yield, 
adjusted to allow for the difference in duration between the bond index and the pension liabilities, where appropriate, to determine their 
present value. These calculations are performed by independent actuaries.

The aggregate of the actuarially determined service costs of the currently employed personnel and the net income (interest) on the 
net scheme assets (liabilities) at the start of the period, is recognised in the profit or loss account. Actuarial gains and losses as a result of 
the changes in assumptions, experience variances or the return on scheme assets excluding amounts included in the net deferred benefit 
asset (liability) are recorded in other comprehensive income.

Share-based payments
The Group offers share award and option plans for certain key employees and a Save As You Earn (‘SAYE’) plan for all UK and certain 
overseas employees. The share-based payment plans operated by the Group are mainly equity-settled.

Under IFRS 2 ‘Share-based payment’, where the Company, as the parent company, has the obligation to settle the options or awards 
of its equity instruments to employees of its subsidiary undertakings, and such share-based payments are accounted for as equity-settled 
in the Group financial statements, the Company records an increase in the investment in subsidiary undertakings for the value of the 
share options and awards granted with a corresponding credit entry recognised directly in equity. The value of the share options and 
awards granted is based upon the fair value of the options and awards at the grant date, the vesting period and the vesting conditions.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  323

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information4 Reconciliation from the FRS 101 parent company results to the IFRS Group results

The parent company financial statements are prepared in accordance with FRS 101 and the Group financial statements are prepared 
in accordance with IFRS as issued by the IASB and endorsed by the EU. At 31 December 2018, there were no differences between 
FRS 101 and IFRS as issued by the IASB and endorsed by the EU in terms of their application to the parent company. 

The tables below provide a reconciliation between the FRS 101 parent company results and the IFRS Group results.

Profit after tax
Profit for the financial year of the Company (including dividends from subsidiaries)  

in accordance with FRS 101 and IFRS

Accounting policy difference*
Share in the IFRS result of the Group, net of distributions to the Company†

Profit after tax of the Group attributable to shareholders in accordance with IFRS

Net equity
Shareholders’ equity of the Company in accordance with FRS 101 and IFRS
Accounting policy difference*
Share in the IFRS net equity of the Group†

Shareholders’ equity of the Group in accordance with IFRS

2018  £m

2017  £m

1,041
5
1,964

3,010

1,235
–
1,154

2,389

2018  £m

2017  £m

7,450
14
9,785

7,629
–
8,458

17,249

16,087

* Adjustment represents difference in accounting policy for expected credit losses on loan assets, the Company has adopted IFRS 9 while the Group applies IAS 39.
† The ‘share in the IFRS result and net equity of the Group’ lines represent the parent company’s equity in the earnings and net assets of its subsidiaries and associates.

The profit for the financial year of the Company in accordance with IFRS includes dividends received in the year from subsidiary 
undertakings of £1,495 million and £1,685 million for the years ended 31 December 2018 and 2017, respectively.

As stated in note 3, under FRS 101, the Company accounts for its investments in subsidiary undertakings at cost less impairment. 

For the purpose of this reconciliation, no adjustment is made to the Company in respect of any valuation adjustments to shares in 
subsidiary undertakings that would be eliminated on consolidation.

5 Investments in subsidiary undertakings

At 1 January
Capital injections
Amounts in respect of share based payments

At 31 December

2018  £m

2017  £m

10,798
88
(61)

10,825

10,859
–
(61)

10,798

In January 2018 the Company provided £88 million to M&G to support the seed funding of the new Luxembourg-based SICAV open-
ended collective investment schemes. 

In November 2018, the Company transferred ownership of four of its subsidiaries associated with the UK and Europe business to 

M&GPrudential under a share for share exchange, in preparation for the demerger of M&GPrudential and its subsidiaries from the 
Group. Shares in the four entities transferred: The Prudential Assurance Company Limited, M&G Investments Management Limited, 
Prudential Financial Services Limited and Prudential Property Services Limited, were transferred to M&GPrudential in return for shares in 
M&GPrudential. There is no change to the value recorded in the Company’s financial statements.

Amounts in respect of share-based payments of £(61) million (2017: £(61) million) comprise of £5 million (2017: £6 million) in respect 

of share-based payments reflecting the value of payments settled by the Company for employees of its subsidiary undertakings, less 
£(66) million (2017: £(67) million) relating to cash received from subsidiaries in respect of share awards.

Subsidiary undertakings of the Company at 31 December 2018 are listed in note D6 of the Group financial statements.

324  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Notes on the parent company financial statements continued6 Derivative financial instruments

Cross-currency swap
Inflation-linked swap

Total

2018  £m

2017  £m

Fair value 
assets

Fair value 
liabilities

Fair value 
assets

Fair value 
liabilities

5
–

5

–
423

423

5
–

5

–
443

443

Derivative financial instruments are held to manage certain macro-economic exposures. The change in fair value of the derivative 
financial instruments of the Company was a gain before tax of £20 million (2017: gain of £5 million).

7 Pension scheme financial position

The majority of UK Prudential staff are members of the Group’s pension schemes. The largest scheme is the Prudential Staff Pension 
Scheme (the Scheme) which is primarily a closed defined benefit scheme. 

At 31 December 2005, the allocation of surpluses and deficits attaching to the Scheme between the Company and the unallocated 

surplus of UK with-profits fund was apportioned in the ratio 30/70 following detailed consideration of the sourcing of previous 
contributions. This ratio was applied to the base deficit position at 1 January 2006 and for the purpose of determining the allocation of the 
movements in that position up to 31 December 2018. The IAS 19 service charge and ongoing employer contributions are allocated by 
reference to the cost allocation for current activity.

The last completed triennial actuarial valuation of the Scheme was as at 5 April 2017, which was finalised in 2018. Further details on 
the results of this valuation and the total employer contributions to the Scheme for the year are provided in note C9 of the Group financial 
statements, together with the key assumptions adopted, including mortality assumptions. 

A description of the regulatory framework in which the Scheme operates, the governance of the Scheme, and the risks to which the 
Scheme exposes the Company is provided in note C9 of the Group financial statements. The most recent full valuation has been updated 
to 31 December 2018, applying the principles prescribed by IAS 19. The actuarial assumptions used in determining the IAS 19 benefit 
obligations and the net periodic costs and sensitivity of IAS 19 benefit obligation to changes in the actuarial assumptions are also 
provided in note C9 of the Group financial statements.

The assets and liabilities of the Scheme were:

31 Dec 2018  £m

31 December 2017  £m

Scheme assets:
Equities
UK
Overseas

Bonds*

Government
Corporate
Asset-backed securities

Properties
Derivatives
Other assets 

Fair value of Scheme assets
Present value of benefit obligations

Underlying surplus in the Scheme 
Effect of the application of IFRIC 14 
for de-recognition of surplus

Surplus in the Scheme

Surplus in the Scheme recognised 

by the Company†

Quoted
 prices in
 an active
 market 

8
194

4,596
1,457
243
–
103
117

6,718

Quoted
 prices in
 an active
 market 

9
216

5,040
1,430
156
–
188
192

7,231

Other

Total 

–
10

–
129
20
143
–
55

357

8
204

4,596
1,586
263
143
103
172

7,075
(6,167)

908

(677)

231

69

Other

Total 

–
10

–
61
8
140
–
24

243

9
226

5,040
1,491
164
140
188
216

7,474
(6,753)

721

(485)

236

71

* 93 per cent (2017: 93 per cent) of the bonds are investment grade.
† The surplus in the Scheme recognised in the balance sheet of the Company represents the amount that is recoverable through reduced future contributions and is net of the 

apportionment to the UK with-profits fund.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  325

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information7 Pension scheme financial position continued

The changes in the fair value of the underlying Scheme assets and the present value of the underlying benefit obligations are as follows:

Balance at 1 January

Current service cost
GMP equalisation provision note (iv)
Net interest income (cost)
Administration expenses
Actuarial gains (losses) note (ii)
Contributions paid by the employer note (iii)
Contributions paid by the employee
Benefits paid

Balance at 31 December

Balance at 1 January

Current service cost
Net interest income (cost)
Administration expenses
Actuarial gains (losses) note (ii)
Contributions paid by the employer note (iii)
Contributions paid by the employee
Benefits paid

Balance at 31 December

Fair value of 
Scheme assets

Present value
 of benefit
obligations
note (i)

7,474
–
–
181
(7)
(186)
10
–
(397)

7,075

(6,753)
(26)
(31)
(163)
–
409
–
–
397

(6,167)

Fair value of 
Scheme assets

Present value
 of benefit
obligations
note (i)

7,627
–
193
(6)
40
11
–
(391)

7,474

(6,910)
(26)
(175)
–
(33)
–
–
391

(6,753)

2018  £m

Net surplus
without the
effect of
IFRIC 14

Effect of
 IFRIC 14
 for de-
recognition
 of surplus

IAS 19
 basis net
 surplus

721
(26)
(31)
18
(7)
223
10
–
–

908

(485)
–
–
(13)
–
(179)
–
–
–

(677)

236
(26)
(31)
5
(7)
44
10
–
–

231

2017  £m

Net surplus
without the
effect of
IFRIC 14

Effect of
 IFRIC 14
 for de-
recognition
 of surplus

IAS 19
 basis net
 surplus

717
(26)
18
(6)
7
11
–
–

721

(558)
–
(14)
–
87
–
–
–

(485)

159
(26)
4
(6)
94
11
–
–

236

Notes
(i) 

£m

2018

2017

The weighted average duration of the benefit obligations of the Scheme is 17 years (2017: 17 years). The following table provides an expected maturity analysis of the undiscounted 
benefit obligations as at 31 December:

1 year or less

After 1 year
to 5 years

After 5 years
to 10 years

After 10 years
to 15 years

After 15 years

to 20 years Over 20 years

240

238

1,061

1,030

1,449

1,445

1,426

1,452

1,349

1,375

5,265

5,554

Total

10,790

11,094

(ii) 

The actuarial gains attributable to policyholders and shareholders are analysed as follows:

2018  £m

2017  £m

Return on Scheme assets excluding interest income*
Actuarial gains (losses)
Experience gains on Scheme liabilities
Actuarial gains (losses) – demographic assumptions
Actuarial gains (losses) – financial assumptions

Total actuarial gains (losses) without the effect of IFRIC 14

Actuarial gains attributable to the Company before tax†

(186)

1
125
283

409

223

19

40

70
(10)
(93)

(33)

7

34

* The total return on Scheme assets in 2018 was a loss of £(5) million (2017: gain £233 million).
† Actuarial gains attributable to the Company are net of the apportionment to the UK with-profits fund and are related to the surplus recognised in the balance sheet of the Company. 

In 2018, the gains included a debit of £48 million (2017: credit £31 million) for the adjustment to the unrecognised portion of surplus.  
The gains after tax of £16 million (2017: £28 million) are recorded in other comprehensive income. 

(iii) 

(iv) 

Employer contributions to be paid into the Scheme for the year ending 31 December 2019 are expected to amount to £10 million, comprising ongoing service contributions 
and expenses.
 In October 2018, the High Court ruled that pension schemes are required to equalise benefits for the effect of guaranteed minimum pensions (GMPs). GMPs are a minimum benefit 
that schemes that were contracted-out on a salary-related basis between 1978 and 1997 are required to provide. 

In light of this Court ruling, at 31 December 2018, an estimated allowance for GMP equalisation of £31 million has been recognised within the IAS 19 valuation for the Scheme, 
of which £9 million was allocated to the Company. The impact on profit before tax is £9 million (before taking into account any charge to PSPS surplus restriction). After taking into 
account the change to the PSPS surplus restriction as reflected in the actuarial gains and losses within other comprehensive income, there was no impact on shareholders’ funds.

326  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Notes on the parent company financial statements continued 
 
8 Borrowings

Core structural borrowings note (i)
Subordinated liabilities note (ii)
Debenture loans
Bank loan

Other borrowings: note (iii)
Commercial paper
Medium Term Notes 2018

Total borrowings 

Borrowings are repayable as follows:

Within 1 year
Between 1 and 5 years
After 5 years

Core structural borrowings

Other borrowings

Total

2018  £m

2017  £m

2018  £m

2017  £m

2018  £m

2017  £m

6,676
517
275

7,468

–
–

5,272
549
–

5,821

–
–

7,468

5,821

–
587
6,881

7,468

–
–
5,821

5,821

–
–
–

–

472
–

472

472
–
–

472

–
–
–

–

485
600

1,085

1,085
–
–

1,085

6,676
517
275

7,468

472
–

7,940

472
587
6,881

7,940

5,272
549
–

5,821

485
600

6,906

1,085
–
5,821

6,906

Notes
(i) 
(ii) 
(iii) 

Further details on the core structural borrowings of the Company are provided in note C6.1 of the Group financial statements.
The interests of the holders of the subordinated liabilities are subordinate to the entitlements of other creditors of the Company.
These borrowings support a short-term fixed income securities programme.

9 Deferred tax liability

Deferred tax liability

Short-term temporary differences related to pension scheme

Total

10 Share capital and share premium

2018  £m

2017  £m

(12)

(12)

(12)

(12)

A summary of the ordinary shares in issue and the options outstanding to subscribe for the Company’s shares at 31 December 2018 
is set out in note C10 of the Group financial statements.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  327

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information11 Retained profit of the Company

Retained profit at 31 December 2018 amounted to £5,356 million (31 December 2017: £5,552 million). The retained profit includes 
distributable reserves of £2,814 million and non-distributable reserves of £2,542 million. The non-distributable reserves comprise 
£2,405 million relating to gains made by intermediate holding companies following the transfer at fair value of certain subsidiaries to other 
parts of the Group as part of internal restructuring exercises in previous years, £80 million of share-based payment reserves and 
£57 million net of taxation in relation the pension benefit surplus of the Company. The amount of £2,405 million is not able to be regarded 
as part of the distributable reserves of the parent company because the gains relate to intra-group transactions.

Under UK company law, Prudential may pay dividends only if sufficient distributable reserves of the Company are available for the 
purpose and if the amount of its net assets is greater than the aggregate of its called up share capital and non-distributable reserves (such 
as the share premium account) and the payment of the dividend does not reduce the amount of its net assets to less than that aggregate.

The retained profit of the Company is substantially generated from dividend income received from subsidiaries. The Group segmental 

analysis illustrates the generation of profit across the Group (see note B1 of the Group financial statements). The Group and its 
subsidiaries are subject to local regulatory minimum capital requirements, as set out in note C12 of the Group financial statements. 
A number of the principal risks set out in the ‘Report of the risks facing our business and how these are managed’ could impact the 
generation of profit in the Group’s subsidiaries in the future and hence impact their ability to pay dividends in the future.

In determining the dividend payment in any year the directors follow the Group dividend policy described in the Chief Financial 
Officer’s report section of this Annual Report. The directors consider the Company’s ability to pay current and future dividends twice 
a year by reference to the Company’s business plan and certain stressed scenarios.

12 Other information

a 

b 
c 
d 

e 

 Information on directors’ remuneration is given in the directors’ remuneration report section of this Annual Report and note B2.3 
of the Group financial statements. 
 Information on transactions of the directors with the Group is given in note D4 of the Group financial statements. 
 The Company employs no staff.
 Fees payable to the Company’s auditor for the audit of the Company’s annual accounts were £0.1 million (2017: £0.1 million) 
and for other services were £0.1 million (2017: £0.1 million). 
 In certain instances, the Company has guaranteed that its subsidiaries will meet their obligations when they fall due for payment.

13 Post balance sheet events

The second interim ordinary dividend for the year ended 31 December 2018, which was approved by the Board of Directors after 
31 December 2018, is described in note B6 of the Group financial statements.

328  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Notes on the parent company financial statements continuedStatement of Directors’ responsibilities  
in respect of the Annual Report and  
the financial statements

TheDirectorsareresponsibleforpreparing
theAnnualReportandtheGroupand
parentcompanyfinancialstatementsin
accordancewithapplicablelawand
regulations.

CompanylawrequirestheDirectorsto
prepareGroupandparentcompany
financialstatementsforeachfinancialyear.
Underthatlaw,theDirectorsarerequired
topreparetheGroupfinancialstatements
inaccordancewithInternationalFinancial
ReportingStandardsasadoptedbythe
EuropeanUnion(IFRSsasadoptedbythe
EU)andapplicablelawandhaveelected
topreparetheparentcompanyfinancial
statementsinaccordancewithUK
AccountingStandardsandapplicablelaw
(UKGenerallyAcceptedAccounting
Practice)includingFRS101Reduced
DisclosureFramework.

Undercompanylaw,theDirectorsmust
notapprovethefinancialstatementsunless
theyaresatisfiedthattheygiveatrueand
fairviewofthestateofaffairsoftheGroup
andparentcompanyandoftheirprofitor
lossforthatperiod.Inpreparingeachof
theGroupandparentcompanyfinancial
statements,theDirectorsarerequiredto:

— Selectsuitableaccountingpoliciesand

thenapplythemconsistently;

TheDirectorsareresponsibleforkeeping
adequateaccountingrecordsthatare
sufficienttoshowandexplaintheparent
company’stransactionsanddisclosewith
reasonableaccuracyatanytimethe
financialpositionoftheparentcompany
andenablethemtoensurethatitsfinancial
statementscomplywiththeCompanies
Act2006.Theyhavegeneralresponsibility
fortakingsuchstepsasarereasonably
opentothemtosafeguardtheassetsofthe
Groupandtopreventanddetectfraudand
otherirregularities.

Underapplicablelawandregulations,the
directorsarealsoresponsibleforpreparing
astrategicreport,Directors’report,
directors’remunerationreportand
corporategovernancestatementthat
complywiththatlawandthoseregulations.

TheDirectorsareresponsibleforthe
maintenanceandintegrityofthecorporate
andfinancialinformationincludedonthe
Company’swebsite.Legislationinthe
UKgoverningthepreparationand
disseminationoffinancialstatementsmay
differfromlegislationinotherjurisdictions.

TheDirectorsofPrudentialplc,whose
namesandpositionsaresetoutonpages
89to94confirmthattothebestoftheir
knowledge:

— Makejudgementsandestimatesthat

— Thefinancialstatements,prepared

arereasonableandprudent;

— FortheGroupfinancialstatements,

statewhethertheyhavebeenprepared
inaccordancewithIFRSsasadoptedby
theEU;

— Fortheparentcompanyfinancial

statements,statewhetherapplicable
UKAccountingStandardshavebeen
followed,subjecttoanymaterial
departuresdisclosedandexplained
intheparentcompanyfinancial
statements;and

— Preparethefinancialstatementson
thegoingconcernbasisunlessitis
inappropriatetopresumethatthe
Groupandtheparentcompanywill
continueinbusiness.

inaccordancewiththeapplicableset
ofaccountingstandards,giveatrue
andfairviewoftheassets,liabilities,
financialpositionandprofitorlossof
theCompanyandtheundertakings
includedintheconsolidationtaken
asawhole;

— Thestrategicreportincludesafair
reviewofthedevelopmentand
performanceofthebusinessand
thepositionoftheGroupandthe
undertakingsincludedinthe
consolidationtakenasawhole,together
withadescriptionoftheprincipalrisks
anduncertaintiesthattheyface;and

— TheAnnualReportandfinancial

statements,takenasawhole,isfair,
balancedandunderstandableand
providestheinformationnecessaryfor
shareholderstoassesstheGroup’s
positionandperformance,business
modelandstrategy.

www.prudential.co.uk

AnnualReport2018 Prudential plc 329

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIndependent auditor’s report to the  
members of Prudential plc only

1  Our opinion is unmodified
Wehaveauditedthefinancialstatements
ofPrudentialplc(‘theGroupandparent
company’)fortheyearended
31December2018whichcomprise:

— theconsolidatedincomestatement,

consolidatedstatementof
comprehensiveincome,consolidated
statementofchangesinequity,
consolidatedstatementoffinancial
positionandconsolidatedstatement
ofcashflows,andtherelatednotes,
includingaccountingpoliciesinnotes
A3andE1;and

— thestatementoffinancialposition,

statementofchangesinequity,andthe
relatednotes,includingthesignificant
accountingpoliciesinnote3,ofthe
parentcompanyfinancialstatements.

Inouropinion:

— Thefinancialstatementsgiveatrueand
fairviewofthestateoftheGroup’sand
oftheparentcompany’saffairsasat
31December2018andoftheGroup’s
profitfortheyearthenended;

— TheGroupfinancialstatementshave

beenproperlypreparedinaccordance
withInternationalFinancialReporting
Standardsasadoptedbythe
EuropeanUnion;

— Theparentcompanyfinancial

statementshavebeenproperlyprepared
inaccordancewithUKAccounting
StandardsincludingFRS101Reduced 
Disclosure Framework;and

— Thefinancialstatementshavebeen
preparedinaccordancewiththe
requirementsoftheCompaniesAct
2006and,asregardstheGroup
financialstatements,Article4ofthe
IASRegulation.

Basis for opinion
Weconductedourauditinaccordance
withInternationalStandardsonAuditing
(UK)(‘ISAs(UK)’)andapplicablelaw.
Ourresponsibilitiesaredescribedbelow.
Webelievethattheauditevidencewehave
obtainedisasufficientandappropriate
basisforouropinion.Ourauditopinion
isconsistentwithourreporttothe
auditcommittee.

Wewereappointedasauditorbythe
shareholdersinOctober1999.Theperiod
oftotaluninterruptedengagement
isforthe20financialyearsended
31December2018.Wehavefulfilled
ourethicalresponsibilitiesunder,and
weremainindependentoftheGroupin
accordancewith,UKethicalrequirements
includingtheFinancialReportingCouncil
(‘FRC’)EthicalStandardasappliedto
listedpublicinterestentities.Nonon-audit
servicesprohibitedbythatstandard
wereprovided.

2  Key audit matters: including our assessment of risks of material misstatement
Keyauditmattersarethosemattersthat,inourprofessionaljudgement,wereofmostsignificanceintheauditofthefinancialstatements
andincludethemostsignificantassessedrisksofmaterialmisstatement(whetherornotduetofraud)identifiedbyus,includingthose
whichhadthegreatesteffecton:theoverallauditstrategy;theallocationofresourcesintheaudit;anddirectingtheeffortsofthe
engagementteam.Wesummarisebelowthekeyauditmattersinarrivingatourauditopinionabove,togetherwithourkeyaudit
procedurestoaddressthosemattersand,asrequiredforpublicinterestentities,ourresultsfromthoseprocedures.Thesematterswere
addressed,andourresultsarebasedonproceduresundertaken,inthecontextof,andsolelyforthepurposeof,ourauditofthefinancial
statementsasawhole,andinformingouropinionthereon,andconsequentlyareincidentaltothatopinion,andwedonotprovidea
separateopiniononthesematters.

330 Prudential plc AnnualReport2018

www.prudential.co.uk

Valuation of policyholder liabilities (2018: £409,301 million, 2017: £411,243 million).  
The risk compared to the prior year is unchanged. 
Refer to page 115 (Audit Committee report), page 181 (accounting policy) and pages 241 to 264 (financial disclosures).
The risk

Our response

TheGrouphassignificantpolicyholderliabilitiesrepresenting
83percentoftheGroup’stotalliabilities.

Weusedourownactuarialspecialiststoassistusinperforming
ourproceduresinthisarea.

Subjective valuation
Thisisanareathatinvolvessignificantjudgementoveruncertain
futureoutcomes,mainlytheultimatetotalsettlementvalueoflong
termpolicyholderliabilities.Economicassumptions,including
investmentreturn,creditriskandassociateddiscountrates,and
operatingassumptionsincludingmortality,morbidity,expenses,
utilisationofguaranteesandpersistency(includingconsideration
ofpolicyholderbehaviour)arethekeyinputsusedtoestimate
theselongtermliabilities,inadditiontotheappropriatedesign
andcalibrationofcomplexreservingmodels.

Thespecificapplicationofthesejudgementstoindividual
segmentsisexplainedbelow.

FortheUSinsurancesegment,thevaluationoftheguarantees
inthevariableannuity(‘VA’)businessiscomplexasitinvolves
exercisingsignificantjudgementovertherelationshipbetweenthe
investmentreturnattachingtotheseproductsandtheguarantees
contractuallyprovidedtopolicyholdersandthelikelypolicyholder
behaviourinresponsetochangesininvestmentperformance.

FortheUKinsurancesegment,thevaluationofthepolicyholder
liabilitiesinrelationtotheannuitybusinessrequiressignificant
judgementoverthesettingofmortality,expensesandcreditrisk
assumptions.

FortheAsiainsurancesegment,thevaluationofthepolicyholder
liabilitiesrequiressignificantjudgementoverthesettingof
mortalityandmorbidityassumptions.

Theeffectofthesemattersisthat,aspartofourriskassessment,
wedeterminedthatthevaluationofpolicyholderliabilitieshasa
highdegreeofestimationuncertainty,withapotentialrangeof
reasonableoutcomesgreaterthanourmaterialityforthefinancial
statementsasawholeandpossiblymanytimesthatamount.

Ourproceduresincluded:

Methodology choice
Wehaveassessedthemethodologyforselectingassumptions
andcalculatingthepolicyholderliabilities.Thisincluded:

— Assessingthemethodologyadoptedforselectingassumptions

byapplyingourindustryknowledgeandexperienceand
comparingthemethodologyusedagainstindustrystandard
actuarialpractice;

— Assessingthemethodologyadoptedforcalculatingthe

policyholderliabilitiesbyreferencetotherequirementsofthe
accountingstandardandassessingtheimpactofcurrentyear
changesinmethodologyonthecalculationofpolicyholder
liabilities;

— Comparingchangesinmethodologytoourexpectationsderived

frommarketexperience;and

— Evaluatingtheanalysisofthemovementsinpolicyholder

liabilitiesduringtheyear,includingconsiderationofwhether
themovementswereinlinewiththemethodologyand
assumptionsadopted.

Control operation
WeusedourownITspecialiststoassistusinperformingour
proceduresinthisareawhichincludedtestingofthedesign,
implementationandoperatingeffectivenessofkeycontrolsoverthe
valuationprocessincludingadditionaltestinginrelationtomodel
evaluationasaresultofidentifiedweaknessesinthegeneralIT
controlenvironment.Controlstestinginrespectofthevaluation
processincludedassessmentandapprovalofthemethodsand
assumptionsadoptedoverthecalculationofpolicyholderliabilities
aswellasappropriateaccessandchangemanagementcontrolsover
theactuarialmodels.

Our procedures for the US insurance segment also included:
Historical comparison
— Assessingtheassumptionsrelatingtopolicyholderbehaviourby

comparingtorelevantcompanyandindustryhistorical
experiencedata.

Benchmarking assumptions and sector experience
— Assessingtheassumptionsforinvestmentmixandprojected
investmentreturnsbycomparingtocompanyspecificand
industrydataandforfuturegrowthratesbycomparingtomarket
trendsandmarketvolatility.

— Utilisingtheresultsofourindustrybenchmarkingofassumptions

andactuarialmarketpracticetoinformourchallengeof
assumptionsinrelationtopolicyholderbehaviour.

Model evaluation
— Assessingthecashflowprojectionsinthereservingmodelsby

referencetotheinclusionofrelevantproductfeatures.Wehave
alsoassessedtheimpactofmodellingandassumptionchanges
byinspectingpreandpostchangemodelrunsandcomparing
theoutcomesofthechangestoourexpectations.

www.prudential.co.uk

AnnualReport2018 Prudential plc 331

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationValuation of policyholder liabilities (2018: £409,301 million, 2017: £411,243 million).  
The risk compared to the prior year is unchanged. 
Refer to page 115 (Audit Committee report), page 181 (accounting policy) and pages 241 to 264 (financial disclosures).
The risk

Our response

Our procedures for the UK insurance segment also included:
Historical comparison
— Evaluatingthedatausedtopreparethemortalityexperience
analysisbyreferencetoactualmortalityexperienceofthe
policyholdersinordertoassesswhetherthissupportedthe
year-endassumptionsadopted.

— Assessingwhethertheexpenseassumptionsappropriately

reflecttheexpectedfuturecostsofadministeringtheunderlying
policiesbyanalysingcurrentyearunitcostsandthelikelyimpact
ofplannedactions.

Benchmarking assumptions and sector experience
— Comparingmortalityexperiencetoindustrydataoncurrent

mortalityandexpectationsoffuturemortalityimprovements.

— Evaluatingthecreditriskassumptions,whichaffectdiscount
rates,byreferencetoindustrypracticeandourexpectation
derivedfrommarketexperiencetakingintoconsideration
economicfactors.

— Usingtheresultsofourindustrybenchmarkingofassumptionsand
actuarialmarketpracticetoinformourchallengeoftheassumptions
inrelationtothemortality,creditriskandexpenseassumptions.

Model evaluation
— Evaluatingtheappropriatenessofthecalibrationofthe

ContinuousMortalityInvestigation(‘CMI’)model(theCMI
Bureaureleasesindustrywidemortalitytables),adoptedbased
ontheanalysisofthecharacteristicsofthepolicyholder
populationandactualmortalityexperience.

— Weusedourownvaluationmodelstoperformanindependent

recalculationofasampleofpolicyholderliabilitiestoassesswhether
theselectedmodelcalibrationhasbeenappropriatelyimplemented.

Our procedures for the Asia insurance segment also included: 
Historical comparison
Evaluatingtheexperienceanalysisinrespectofthemortalityand
morbidityassumptionsbyreferencetoactualexperienceinorderto
assesswhetherthissupportedtheyear-endassumptionsadopted.

Benchmarking assumptions and sector experience
Usingoursectorexperienceandmarketknowledgetoinformour
challengeoftheassumptionsintheareasnotedabove.

Model evaluation
Wehaveassessedthereservingmodelsbyconsideringtheaccuracy
ofthecashflowprojectionsincludingbyreferencetotheinclusion
ofrelevantproductfeatures.Wehavealsoassessedtheimpact
ofmodellingandassumptionchangesbyinspectingpreandpost
changemodelrunsandcomparingtheoutcomesofthechanges
toourexpectations.

Assessing transparency
Weconsideredwhetherthedisclosuresinrelationtotheassumptions
usedinthevaluationofpolicyholderliabilitiesarecompliantwiththe
relevantaccountingrequirements.

Our result
Wefoundthevaluationofpolicyholderliabilitiestobeacceptable
(2017:acceptable).

332 Prudential plc AnnualReport2018

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only continuedValuation of investments (2018: £418,105 million, 2017: £422,230 million).  
The risk compared to the prior year is unchanged.
Refer to page 115 (Audit Committee report), page 187 (accounting policy) and pages 221 to 240 (financial disclosures) 
The risk

Our response

TheGroup’sinvestmentportfoliorepresents82percentofthe
Group’stotalassets.

Weusedourownvaluationspecialistsinordertoassistusin
performingourproceduresinthisarea.

Theportfolioofquotedinvestmentsandinvestmentsthatare
valuedprimarilyusingobservableinputsmakesup78percentof
theGroup’stotalassets(byvalue).Wedonotconsiderthese
investmentstobeatahighriskofsignificantmisstatement,ortobe
subjecttoasignificantlevelofjudgementbecausetheycomprise
liquid,quotedinvestments.However,duetotheirmaterialityinthe
contextofthefinancialstatementsasawhole,theyareconsidered
tobeoneoftheareaswhichhadthegreatesteffectonouroverall
auditstrategyandallocationofresourcesinplanningand
completingouraudit.

Subjective valuation
Theareathatinvolvedsignificantauditeffortandjudgementin
2018wasthevaluationofcertainhardertovaluelevel2andlevel3
positionswithinthefinancialinvestmentsportfoliorepresenting
5percentoftheGroup’stotalassets.Theseincludedunlisteddebt
securities,unlistedloansandunlistedfundsthatarevaluedby
referencetotheirNetAssetValue(‘NAVfunds’).Forthese
positionsareliablethirdpartypricewasnotreadilyavailableand
thereforeinvolvedtheapplicationofexpertjudgementinthe
valuationsadopted.

Thevaluationoftheportfolioinvolvesjudgementdependingon
theobservabilityoftheinputsintothevaluationandfurther
judgementindeterminingtheappropriatevaluationmethodology
forhardertovalueinvestmentswhereexternalpricingsourcesare
eithernotreadilyavailableorareunreliable.

Theeffectofthesemattersisthat,aspartofourriskassessment,
wedeterminedthatthevaluationofinvestmentshasahighdegree
ofestimationuncertainty,withapotentialrangeofreasonable
outcomesgreaterthanourmaterialityforthefinancialstatements
asawholeandpossiblymanytimesthatamount.

Ourproceduresincluded:

Methodology choice
Weassessedtheappropriatenessofthepricingmethodologieswith
referencetorelevantaccountingstandardsaswellasindustry
practice.

For quoted investments:
Tests of details
Weperformedindependentpricechecksusingexternalquoted
pricesandbyagreeingtheobservableinputsthatwereusedinthe
Group’svaluationtechniquestoexternaldata.

For harder to value positions:
Control operation
Wetestedthedesign,implementationandoperatingeffectiveness
ofkeycontrolsoverthevaluationprocess,includingtheGroup’s
reviewandapprovaloftheestimatesandassumptionsusedforthe
valuationincludingkeyauthorisationanddatainputcontrols.

Benchmarking assumptions
Weassessedasampleofthevaluationassumptionswithreference
totheGroup’sownvaluationguidelinesaswellasindustrypractice.

Tests of details
Forasampleofunlisteddebtandloansecuritieswecomparedthe
priceadoptedtoourindependentlyderivedprice,usingour
valuationspecialists.

WeagreedthevaluationsfortheNAVfundstothemostrecentNAV
statements.Toassessreliabilityofthesestatementswecompared
toauditedfinancialstatementsofthefunds,whereavailable,
orperformedaretrospectivetestovertheNAVvaluationsforeach
fundtoassessifthefundvaluationsreportedintheauditedfinancial
statementsintheprioryearweremateriallyconsistentwiththemost
recentNAVvaluationstatementsavailableatthetime.

Assessing transparency
Weassessedwhetherthedisclosuresinrelationtothevaluation
ofinvestmentsarecompliantwiththerelevantaccounting
requirements.

Our result
Wefoundthevaluationofinvestmentstobeacceptable
(2017:acceptable).

www.prudential.co.uk

AnnualReport2018 Prudential plc 333

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationAmortisation of US deferred acquisition costs (‘DAC’) (2018: £8,727 million, 2017: £8,197 million).  
The risk compared to the prior year is unchanged.
Refer to page 115 (Audit Committee report), page 185 (accounting policy) and pages 266 to 268 (financial disclosures) 
The risk

Our response

DACrepresents2percentoftheGroup’stotalassets.TheDAC
associatedwiththeUScomponent,whichrepresents86percent
ofthetotalDAC,involvesthegreatestjudgementinterms
ofmeasurement.

Accounting treatment
DACinvolvesjudgementsinrespectoftheidentificationofthe
acquisitioncoststhatmaybedeferredandtheappropriateness
ofthedeferralmethodologyadopted.

TheamortisationassessmentoftheDACassetintheUS
componentisrelatedtotheachievedandprojectedfutureprofit
profile.Thisinvolvesmakingassumptionsaboutfutureinvestment
returnsandtheconsequentialimpactonfeeincome;therefore
thereisagreaterlevelofsubjectivityinvolvedinrelationtothe
USDAC.

Theeffectofthesemattersisthat,aspartofourriskassessment,
wedeterminedthattheamortisationofDAChasahighdegree
ofestimationuncertainty,withapotentialrangeofreasonable
outcomesgreaterthanourmaterialityforthefinancialstatements
asawhole.

Weusedourownactuarialspecialiststoassistusinperforming
ourauditproceduresinthisarea.

Ourproceduresincluded:

Accounting analysis
Weevaluatedtheappropriatenessofthedeferralmethodology
byreferencetotherequirementsofrelevantaccountingstandards.

Testing application
Weevaluatedthejudgementsinvolvedindeterminingwhether
thecostsincurredaredeferredappropriatelybyreferencetothe
adopteddeferralmethodology.

Benchmarking assumptions and market experience
Allassumptionsthatarerelevanttothecalculationofthepolicyholder
liabilitiesarealsorelevanttothecalculationofDACamortisation.
Seefurtherdetailinourresponsetothatrisk.

Additionally,wechallengedthereasonablenessoftheselected
assumptionsrelatingtoprojectedinvestmentreturnbasedon
ourunderstandingofdevelopmentsinthebusinessandour
expectationsderivedfrommarketexperience.Ourworkincluded
comparingtheprojectedinvestmentreturnsagainsttheinvestment
portfoliomixandmarketreturndata,andcorroboratingthe
rationaleforanykeydifferences.

Historical comparison
Wehavealsoassessedtheappropriatenessoftheassumptionsused
indeterminingtheestimatedfutureprofitprofileandtheextentof
theassociatedadjustmentnecessarytotheamortisationoftheDAC
asset.Ourworkincludedcriticallyassessingthejudgementsthat
determinethefutureprofitprofilesinthecontextofactualhistorical
experienceaswellasbyreferencetomarkettrends.

Tests of detail
Weassessedtheaccuracyofthecalculationsperformedincluding
theextentoftheamortisationadjustmentdeterminedbasedonan
assessmentofthefutureprofitprofiles.

Assessing transparency
Weassessedwhetherthedisclosuresinrelationtotheamortisation
ofDACarecompliantwiththerelevantaccountingrequirements.

Our result
WefoundthecapitalisationandamortisationofDACtobe
acceptable(2017:acceptable).

334 Prudential plc AnnualReport2018

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only continuedDetermination of pension asset (restricted surplus) in respect of the defined benefit pension scheme 
(Pension asset (restricted surplus) – 2018: £69 million, 2017: £71 million).  
The risk compared to the prior year is unchanged. The risk relates to the parent company financial statements.
Refer to page 115 (Audit Committee report), Refer to page 323 (accounting policy) and pages 284 to 290 (financial disclosures) 
The risk

Our response

Theparentcompanyassumesaportionofthesurplusofthe
Group’smaindefinedbenefitpensionscheme.

Subjective valuation
Whereanentitydoesnothavearighttoarefundtheassetceiling
(limitoftheamountrecognised)isdeterminedbyreferenceto
thepresentvalueofthedifferencebetweentheestimatedfuture
servicecostandthecontributionspayablebytheentityoverthe
futureworkinglivesoftheactivemembers.Assumptionsaremade
overthefutureservicecosts.

Thecalculationofthedefinedbenefitobligationrequiresthe
determinationofanumberofassumptions,andjudgementis
requiredtodeterminetheappropriatenessofthese.Themost
significantassumptionsincludemortalityandthediscountrate.

Ourproceduresincluded:

Methodology choice
Weassessed,withthesupportofourpensionspecialists,
themethodologyforselectingassumptionsunderpinningthe
calculationofthedefinedbenefitpensionobligationandthe
estimatedfutureservicecostleadingtotheconsequentcalculation
oftherestrictedsurplus.

Tests of detail
Weassessedthereasonablenessofthemortalityassumptionsand
discountratebyreferencetoentityspecificdatainrespectofthe
demographiccharacteristicsofthepopulationofpensionscheme
membersandfactorssuchassalaryinflation.

Wealsoconsideredwhetherthemovementsinthedefinedbenefit
pensionobligationandtheestimatedfutureservicecost,including
theconsequentialcalculationoftherestrictedsurplus,were
consistentwiththechangesmadeintheassumptionsfromthe
prioryear.

Benchmarking assumptions
Wechallenged,withthesupportofourownpensionspecialists,
thekeyassumptionsappliedtothepensionobligation,beingthe
discountandmortalityrates,againstexternallyderiveddata.

Our result
Wefoundthepensionasset(restrictedsurplus)recognisedin
respectofthedefinedbenefitpensionschemetobeacceptable
(2017:acceptable).

www.prudential.co.uk

AnnualReport2018 Prudential plc 335

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationThe impact of uncertainties due to the UK exiting the European Union on our audit
Refer to page 52 (Group Chief Risk Officer’s Report), page 68 (viability statement), page 115 (Audit Committee Report)  
and page 194 (financial disclosures).
The risk

Our response

Levels of uncertainty due to Brexit
Allauditsassessandchallengethereasonablenessofestimates,
inparticularasdescribedinthevaluationofpolicyholderliabilities,
valuationofinvestmentsandthedeterminationofthedefined
benefitpensionasset(restrictedsurplus)above,andrelated
disclosuresandtheappropriatenessofthegoingconcernbasis
ofpreparationofthefinancialstatements(seebelow).Allofthese
dependonassessmentsofthefutureeconomicenvironment
andthegroup’sfutureprospectsandperformance.

Inaddition,wearerequiredtoconsidertheotherinformation
presentedintheAnnualReportincludingtheprincipalrisks
disclosureandtheviabilitystatementandtoconsiderthedirectors’
statementthattheannualreportandfinancialstatementstaken
asawholeisfair,balancedandunderstandableandprovides
theinformationnecessaryforshareholderstoassesstheGroup’s
positionandperformance,businessmodelandstrategy.

Brexitisoneofthemostsignificanteconomiceventsforthe
UKandatthedateofthisreportitseffectsaresubjectto
unprecedentedlevelsofuncertaintyofoutcomes,withthe
fullrangeofpossibleeffectsunknown.

Wedevelopedastandardisedfirm-wideapproachtothe
considerationoftheuncertaintiesarisingfromBrexitinplanning
andperformingouraudits.Ourproceduresincluded:

— OurBrexitknowledge–Weconsideredthedirectors’assessment
ofBrexit-relatedsourcesofriskfortheGroup’sbusinessand
financialresourcescomparedwithourownunderstandingofthe
risks.Weconsideredthedirectors’planstotakeactiontomitigate
therisks.

— Sensitivityanalysis–Whenaddressingthevaluationof
policyholderliabilities,valuationofinvestmentsandthe
determinationofthepensionasset(restrictedsurplus)inrespect
ofthedefinedbenefitpensionschemeandotherareasthat
dependonforecastswecomparedthedirectors’analysistoour
assessmentofthefullrangeofreasonablypossiblescenarios
resultingfromBrexituncertaintyand,whereforecastcashflows
arerequiredtobediscounted,consideredadjustmentstodiscount
ratesforthelevelofremaininguncertainty.

— Assessingtransparency–Aswellasassessingindividual

disclosuresaspartofourproceduresonvaluationofpolicyholder
liabilities,valuationofinvestmentsandthedeterminationofthe
pensionasset(restrictedsurplus)inrespectofthedefinedbenefit
pensionscheme,weconsideredalloftheBrexitrelateddisclosures
together,includingthoseinthestrategicreport,comparingthe
overallpictureagainstourunderstandingoftherisks.

Our result
Asreportedundervaluationofpolicyholderliabilities,valuationof
investmentsandthedeterminationofthepensionasset(restricted
surplus)inrespectofthedefinedbenefitpensionscheme,wefound
theresultingestimatesandrelateddisclosuresofthesemattersand
disclosuresinrelationtogoingconcerntobeacceptable.However,
noauditshouldbeexpectedtopredicttheunknowablefactorsorall
possiblefutureimplicationsforacompanyandthisisparticularlythe
caseinrelationtoBrexit.

3  Our application of materiality and 
an overview of the scope of our audit
MaterialityfortheGroupfinancial
statementsasawholewassetat
£350million(2017:£350million)
determinedwithreferencetoabenchmark
ofIFRSshareholders’equity(ofwhichit
represents2percent(2017:2.2percent)).
WeconsiderIFRSshareholders’equityto
bethemostappropriatebenchmarkasit
representstheresidualinterestthatcanbe
ascribedtoshareholdersafterpolicyholder
assetsandcorrespondingliabilitieshave
beenaccountedfor;weconsiderthatthis
isthemostappropriatemeasureforthe
sizeofthebusinessandthatitprovidesa
stablemeasureyearonyear.Wecompared
ourmaterialityagainstotherrelevant
benchmarks,suchastotalassets,total
revenueandprofitbeforetaxtoensure
thematerialityselectedwasappropriate
forouraudit.

Wesetoutbelowthematerialitythresholdsthatarekeytotheaudit.

IFRS shareholders’ equity
£17.25 billion (2017: £16.09 billion)

Group materiality
£350 million (2017: £350 million)

A

A  £350 million
  Whole financial statements materiality

(2017: £350 million)

1

2

B

C

B  £115 million
  Range of materiality at 16 components

(£55 million to £115 million) 
(2017: £80 million to £186 million)

C  £18 million
  Misstatements reported to the 

Audit Committee (2017: £18 million)

1 IFRSshareholders’equity
2 Groupmateriality

336 Prudential plc AnnualReport2018

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only continuedThesecomponentsaccountedforthefollowingpercentagesoftheGroup’sresults:

Group revenue

Group profit before tax

3%

93%

2%

92%

96%

(2017 94%)

6%

91%

10%

86%

97%

(2017 96%)

Group total assets

Group shareholders’ equity

5%

92%

5%

91%

97%

(2017 96%)

5%

89%

4%

90%

94%

(2017 94%)

 FullscopeforGroupauditpurposes2018
 Auditofaccountbalancesandspecifiedrisk-focusedauditprocedures2018
 FullscopeforGroupauditpurposes2017
 Auditofaccountbalances2017
 Residualcomponents

Materialityfortheparentcompany
financialstatementsasawholewasset
at£115million(2017:£186million),
determinedwithreferencetoabenchmark
ofparentcompany’snetassets,ofwhich
itrepresents1.5percent(2017:
2.4percent).

WeagreedtoreporttotheGroupaudit
committeeanycorrectedoruncorrected
identifiedmisstatementsexceeding
£18million(2017:£18million)inaddition
tootheridentifiedmisstatementsthat
warrantreportingonqualitativegrounds.

WesubjectedtheGroup’soperations
toauditsforgroupreportingpurposes
asfollows:

Ofthe16(2017:16)reportingcomponents
scopedinfortheGroupaudit,we
subjected10(2017:10)tofullscopeaudits
forgroupreportingpurposes,5(2017:6)
toanauditofaccountbalancesand1
(2017:Nil)tospecifiedrisk-focusedaudit
procedures.Thecomponentsforwhich
weperformedworkotherthanfullscope
auditsforgroupreportingpurposeswere
notindividuallysignificantbutwere
includedinthescopeofourgroup
reportingworkastheydidpresentspecific
individualauditrisksthatneededtobe
addressedorinordertoprovidefurther
coverageovertheGroup’sresults.

Thecomponentssubjectedtofullscope
auditsincludedtheparentcompany;the
PrudentialAssuranceCompanyLimited
intheUKandtheinsuranceoperationsin
theUS,HongKong,Indonesia,Singapore,
Malaysia,ThailandandVietnam;andthe
fundmanagementoperationsofM&G.

Thecomponentssubjectedtoanaudit
ofaccountbalancesincludedPrudential
Capital,PrudentialPensionsLimited,
PrudentialLoanInvestmentFund(allbased
intheUK)andtheinsuranceoperationsin
ChinaandTaiwan.Theaccountbalances
auditedwerepolicyholderliabilities,
investmentsanddeferredacquisitioncosts.
Additionally,wesubjectedEastspring
Singaporetospecifiedrisk-focusedaudit
proceduresoverrevenue.

Fortheremainingoperations,we
performedanalysisatanaggregatedGroup
leveltore-examineourassessmentthat
therewerenosignificantrisksofmaterial
misstatementwithintheseoperations.

www.prudential.co.uk

AnnualReport2018 Prudential plc 337

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationTheGroupauditteamheldaglobal
planningconferencewithcomponent
auditorstoidentifyauditrisksanddecide
howeachcomponentteamshouldaddress
theidentifiedauditrisks.TheGroupaudit
teaminstructedcomponentauditors
astothesignificantareastobecovered,
includingtherelevantrisksdetailed
aboveandtheinformationtobereported.
TheGroupauditteamapprovedthe
componentmaterialities,whichranged
from£55millionto£115million(2017:
£80millionto£186million)acrossthe
components,havingregardtothesize
andriskprofileoftheGroupacrossthe
components.Theworkon15components
(2017:15components)wasperformed
bycomponentauditorsandworkonthe
remainingcomponent,whichwasthe
parentcompany,wasperformedbythe
Groupauditteam.

TheGroupauditteamvisitedall
componentauditorlocations.Video
andtelephoneconferencemeetingswere
alsoheldwiththesecomponentauditors.
Atthesevisitsandtelephoneconference
meetings,anassessmentwasmade
ofauditriskandstrategy,thefindings
reportedtotheGroupauditteamwere
discussedinmoredetail,keyworking
paperswereinspectedandanyfurther
workrequiredbytheGroupauditteamwas
thenperformedbythecomponentauditor.

TheSeniorStatutoryAuditor,inconjunction
withotherseniorstaffintheGroupand
componentauditteams,alsoregularly
attendedBusinessUnitauditcommittee
meetings(thesewereheldataregional
levelforAsia)andparticipatedinmeetings
withlocalcomponentstoobtainadditional
understanding,firsthand,ofthekeyrisks
andauditissuesatacomponentlevelwhich
mayaffecttheGroupfinancialstatements.

4  We have nothing to report 
on going concern
TheDirectorshavepreparedthefinancial
statementsonthegoingconcernbasis
astheydonotintendtoliquidatethe
CompanyortheGrouportoceasetheir
operations,andastheyhaveconcluded
thattheCompany’sandtheGroup’s
financialpositionmeansthatthisisrealistic.
Theyhavealsoconcludedthatthereare
nomaterialuncertaintiesthatcouldhave
castsignificantdoubtovertheirability
tocontinueasagoingconcernforatleast
ayearfromthedateofapprovalof
thefinancialstatements(‘thegoing
concernperiod’).

Ourresponsibilityistoconcludeon
theappropriatenessoftheDirectors’
conclusionsand,hadtherebeenamaterial
uncertaintyrelatedtogoingconcern,to
makereferencetothatinthisauditreport.
However,aswecannotpredictallfuture
eventsorconditionsandassubsequent
eventsmayresultinoutcomesthatare
inconsistentwithjudgementsthatwere
reasonableatthetimetheyweremade,
theabsenceofreferencetoamaterial
uncertaintyinthisauditor’sreportisnot
aguaranteethattheGroupandthe
Companywillcontinueinoperation.

InourevaluationoftheDirectors’
conclusions,weconsideredtheinherent
riskstotheGroup’sandCompany’s
businessmodelandanalysedhowthose
risksmightaffecttheGroup’sand
Company’sfinancialresourcesorability
tocontinueoperationsoverthegoing
concernperiod.Therisksthatwe
consideredmostlikelytoadverselyaffect
theGroup’sandCompany’savailable
financialresourcesoverthisperiodwere:

— Adverseimpactsarisingfrom

fluctuationsornegativetrendsinthe
economicenvironmentwhichaffect
thevaluationsoftheGroup’s
investments,widercreditspreadsand
defaultsandvaluationofpolicyholder
liabilitiesduetotheimpactofthese
marketmovements;and

— Severelyadversepolicyholderlapse

orclaimsexperience.

Asthesewererisksthatcouldpotentially
castsignificantdoubtontheGroup’sand
theCompany’sabilitytocontinueasagoing
concern,weconsideredsensitivitiesover
thelevelofavailablefinancialresources
indicatedbytheGroup’sfinancialforecasts
takingaccountofreasonablypossible
(butnotunrealistic)adverseeffectsthat
couldarisefromtheserisksindividuallyand
collectivelyandevaluatedtheachievability
oftheactionstheDirectorsconsiderthey
wouldtaketoimprovethepositionshould
therisksmaterialise.Wealsoconsidered
lesspredictablebutrealisticsecondorder
impacts,suchasfailureofcounterparties
whohavetransactionswiththeGroup
(suchasbanksandreinsurers)tomeet
commitmentsthatcouldgiverisetoa
negativeimpactontheGroup’sfinancial
position,increasedilliquiditywhichalso
addstouncertaintyovertheaccessibility
offinancialresourcesandmayreduce
capitalresourcesasvaluationsdecline
andtheimpactofBrexitontheeconomic
environmentandtheresultingimpact
ontheGroup’scapitalresources.

Basedonthiswork,wearerequired
toreporttoyouif:

— Wehaveanythingmaterialtoaddor
drawattentiontoinrelationtothe
directors’statementinnoteA1tothe
financialstatementsontheuseofthe
goingconcernbasisofaccountingwith
nomaterialuncertaintiesthatmaycast
significantdoubtovertheGroupand
Company’suseofthatbasisforaperiod
ofatleastayearfromthedateof
approvalofthefinancialstatements;or

— TherelatedstatementundertheListing
Rulessetoutonpage128ismaterially
inconsistentwithourauditknowledge.

Wehavenothingtoreportinthese
respects,andwedidnotidentifygoing
concernasakeyauditmatter.

5  We have nothing to report 
on the other information in the 
Annual Report
Thedirectorsareresponsibleforthe
otherinformationpresentedinthe
AnnualReporttogetherwiththefinancial
statements.Ouropiniononthefinancial
statementsdoesnotcovertheother
informationand,accordingly,wedonot
expressanauditopinionor,exceptas
explicitlystatedbelow,anyformof
assuranceconclusionthereon.

Ourresponsibilityistoreadtheother
informationand,indoingso,consider
whether,basedonourfinancialstatements
auditwork,theinformationthereinis
materiallymisstatedorinconsistentwith
thefinancialstatementsorouraudit
knowledge.Basedsolelyonthatworkwe
havenotidentifiedmaterialmisstatements
intheotherinformation.

Strategic report and directors’ report
Basedsolelyonourworkontheother
information:

— wehavenotidentifiedmaterial

misstatementsinthestrategicreport
andthedirectors’report;

— inouropiniontheinformationgivenin
thosereportsforthefinancialyearis
consistentwiththefinancialstatements;
and

— inouropinionthosereportshavebeen

preparedinaccordancewiththe
CompaniesAct2006.

Directors’ remuneration report
InouropinionthepartoftheDirectors’
RemunerationReporttobeauditedhas
beenproperlypreparedinaccordance
withtheCompaniesAct2006.

338 Prudential plc AnnualReport2018

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only continuedDisclosures of principal risks 
and longer-term viability
Basedontheknowledgeweacquired
duringouraudit,wehavenothingmaterial
toaddordrawattentiontoinrelationto:

— Thesectionoftheannualreport
describingtheworkoftheAudit
Committeedoesnotappropriately
addressmatterscommunicated
byustotheAuditCommittee.

— Thedirectors’confirmationwithin
theviabilitystatementonpage68,
thattheyhavecarriedoutarobust
assessmentoftheprincipalrisksfacing
theGroup,includingthosethatwould
threatenitsbusinessmodel,future
performance,solvencyandliquidity;

— Theprincipalrisksdisclosuresonpages
52to69describingtheserisksand
explaininghowtheyarebeingmanaged
andmitigated;and

— Thedirectors’explanationinthe

viabilitystatementofhowtheyhave
assessedtheprospectsoftheGroup,
overwhatperiodtheyhavedoneso
andwhytheyconsideredthatperiod
tobeappropriate,andtheirstatement
astowhethertheyhaveareasonable
expectationthattheGroupwillbeable
tocontinueinoperationandmeetits
liabilitiesastheyfalldueovertheperiod
oftheirassessment,includingany
relateddisclosuresdrawingattention
toanynecessaryqualifications
orassumptions.

UndertheListingRuleswearerequired
toreviewtheviabilitystatement.Wehave
nothingtoreportinthisrespect.

Ourworkislimitedtoassessingthese
mattersinthecontextofonlythe
knowledgeacquiredduringourfinancial
statementsaudit.Aswecannotpredict
allfutureeventsorconditionsandas
subsequenteventsmayresultinoutcomes
thatareinconsistentwithjudgementsthat
werereasonableatthetimetheywere
made,theabsenceofanythingtoreport
onthesestatementsisnotaguarantee
astotheGroup’slonger-termviability.

Corporate governance disclosures 
Wearerequiredtoreporttoyouif:

— Wehaveidentifiedmaterial

inconsistenciesbetweentheknowledge
weacquiredduringourfinancial
statementsauditandthedirectors’
statementthattheyconsiderthatthe
annualreportandfinancialstatements
takenasawholeisfair,balancedand
understandableandprovidesthe
informationnecessaryforshareholders
toassesstheGroup’spositionand
performance,businessmodeland
strategy;or

Wearerequiredtoreporttoyouifthe
CorporateGovernanceStatementdoes
notproperlydiscloseadeparturefrom
the11provisionsoftheUKCorporate
GovernanceCodespecifiedbytheListing
Rulesforourreview.

Wehavenothingtoreportintheserespects.

6  We have nothing to report in 
respect of the matters on which we 
are required to report by exception
UndertheCompaniesAct2006weare
requiredtoreporttoyouif,inouropinion:

— Adequateaccountingrecordshavenot
beenkeptbytheparentcompany,or
returnsadequateforouraudithavenot
beenreceivedfrombranchesnotvisited
byus;or

— Theparentcompanyfinancial

statementsandthepartoftheDirectors’
RemunerationReporttobeauditedare
notinagreementwiththeaccounting
recordsandreturns;or

— Certaindisclosuresofdirectors’

remunerationspecifiedbylaware
notmade;or

— Wehavenotreceivedallthe
informationandexplanations
werequireforouraudit.

Wehavenothingtoreportintheserespects.

7  Respective responsibilities
Directors’ responsibilities 
Asexplainedmorefullyintheirstatement
setoutonpage329,thedirectorsare
responsibleforthepreparationofthe
financialstatementsincludingbeing
satisfiedthattheygiveatrueandfairview.
Theyarealsoresponsiblefor:suchinternal
controlastheydetermineisnecessary
toenablethepreparationoffinancial
statementsthatarefreefrommaterial
misstatement,whetherduetofraudor
error;assessingtheGroupandparent
company’sabilitytocontinueasagoing
concern,disclosing,asapplicable,matters
relatedtogoingconcern;andusingthe
goingconcernbasisofaccountingunless
theyeitherintendtoliquidatetheGroupor
theparentcompanyortoceaseoperations,
orhavenorealisticalternativebuttodoso.

Auditor’s responsibilities 
Ourobjectivesaretoobtainreasonable
assuranceaboutwhetherthefinancial
statementsasawholearefreefrom
materialmisstatement,whetherdueto
fraud,otherirregularities,orerror,andto
issueouropinioninanauditor’sreport.
Reasonableassuranceisahighlevelof
assurance,butdoesnotguaranteethatan
auditconductedinaccordancewithISAs
(UK)willalwaysdetectamaterial
misstatementwhenitexists.Misstatements
canarisefromfraud,otherirregularities
orerrorandareconsideredmaterialif,
individuallyorinaggregate,theycould
reasonablybeexpectedtoinfluencethe
economicdecisionsofuserstakenonthe
basisofthefinancialstatements.

Afullerdescriptionofourresponsibilities
isprovidedontheFRC’swebsiteat
www.frc.org.uk/auditorsresponsibilities

Irregularities – ability to detect
Weidentifiedareasoflawsandregulations
thatcouldreasonablybeexpectedtohave
amaterialeffectonthefinancialstatements
fromourgeneralcommercialandsector
experienceandthroughdiscussionwith
thedirectorsandothermanagement
(asrequiredbyauditingstandards),and
frominspectionoftheGroup’sregulatory
andlegalcorrespondenceanddiscussed
withthedirectorsandothermanagement
thepoliciesandproceduresregarding
compliancewithlawsandregulations.
Wecommunicatedidentifiedlawsand
regulationsthroughoutourteamand
remainedalerttoanyindicationsof
non-compliancethroughouttheaudit.
Thisincludedcommunicationfromthe
Grouptocomponentauditteamsof
relevantlawsandregulationsidentified
atgrouplevel.

Thepotentialeffectoftheselawsand
regulationsonthefinancialstatements
variesconsiderably.Firstly,theGroupis
subjecttolawsandregulationsthatdirectly
affectthefinancialstatementsincluding
financialreportinglegislation(including
relatedcompanieslegislation),distributable
profitslegislationandtaxationlegislation
andweassessedtheextentofcompliance
withtheselawsandregulationsaspart
ofourproceduresontherelatedfinancial
statementitems.

www.prudential.co.uk

AnnualReport2018 Prudential plc 339

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information8  The purpose of our audit work and 
to whom we owe our responsibilities
ThisreportismadesolelytotheCompany’s
members,asabody,inaccordancewith
Chapter3ofPart16oftheCompaniesAct
2006.Ourauditworkhasbeenundertaken
sothatwemightstatetotheCompany’s
membersthosematterswearerequired
tostatetotheminanauditor’sreportand
fornootherpurpose.Tothefullestextent
permittedbylaw,wedonotacceptor
assumeresponsibilitytoanyoneother
thantheCompanyandtheCompany’s
members,asabody,forourauditwork,
forthisreport,orfortheopinionswe
haveformed.

Philip Smart 
Senior Statutory Auditor

ForandonbehalfofKPMGLLP,
StatutoryAuditor
CharteredAccountants
London

12March2019

Secondly,theGroupissubjecttomany
otherlawsandregulationswherethe
consequencesofnon-compliancecould
haveamaterialeffectonamountsor
disclosuresinthefinancialstatements,
forinstancethroughtheimpositionoffines
orlitigationorthelossoftheGroup’s
licencetooperate.Weidentifiedtheareaof
regulatorycapitalasthatmostlikelytohave
suchaneffectrecognisingthefinancialand
regulatednatureoftheGroup’sactivities.
Auditingstandardslimittherequiredaudit
procedurestoidentifynon-compliance
withtheselawsandregulationstoenquiry
ofthedirectorsandothermanagement
andinspectionofregulatoryandlegal
correspondence,ifany.Theselimited
proceduresdidnotidentifyactualor
suspectednon-compliance.

Owingtotheinherentlimitationsofan
audit,thereisanunavoidableriskthat
wemaynothavedetectedsomematerial
misstatementsinthefinancialstatements,
eventhoughwehaveproperlyplanned
andperformedourauditinaccordance
withauditingstandards.Forexample,
thefurtherremovednon-compliancewith
lawsandregulationsisfromtheevents
andtransactionsreflectedinthefinancial
statements,thelesslikelytheinherently
limitedproceduresrequiredbyauditing
standardswouldidentifyit.Inaddition,
aswithanyaudit,thereremainedahigher
riskofnon-detectionofirregularities,
asthesemayinvolvecollusion,forgery,
intentionalomissions,misrepresentations,
ortheoverrideofinternalcontrols.
Wearenotresponsibleforpreventing
non-complianceandcannotbeexpected
todetectnon-compliancewithalllaws
andregulations.

340 Prudential plc AnnualReport2018

www.prudential.co.uk

Independent auditor’s report to the members of Prudential plc only continued06

European Embedded Value 
(EEV) basis results

Index to EEV basis results

Page

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AnnualReport2018 Prudential plc 341

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t
i
o
n
a

l

i

n
f
o
r
m
a
t
i
o
n

Index to European Embedded Value (EEV) 
basis results

Post-taxoperatingprofitbasedonlonger-terminvestmentreturns

Post-taxsummarisedconsolidatedincomestatement

Movementinshareholders’equity

Summarystatementoffinancialposition

Notes on the EEV basis results

1

2

Basisofpreparation

Resultsanalysisbybusinessarea

3 Analysisofnewbusinesscontribution

4 Operatingprofitfrombusinessinforce

5

6

Short-termfluctuationsininvestmentreturns

Effectofchangesineconomicassumptions

7 Netcorestructuralborrowingsofshareholder-financedbusinesses

8

9

Reconciliationofmovementinshareholders’equity

Analysisofmovementinnetworthandvalueofin-forceforlong-termbusiness

10 Analysisofmovementinfreesurplus

11 Expectedtransferofvalueofin-forcebusinessandrequiredcapitaltofreesurplus

12 Sensitivityofresultstoalternativeassumptions

13 Methodologyandaccountingpresentation

14 Assumptions

15 Insurancenewbusinesspremiums

16 ImpactofUStaxreform

17 Corporatetransactions

18 Postbalancesheetevents

StatementofDirectors’responsibilities

Auditor’sreport

Page

343

344

345

346

347

347

348

349

351

352

353

354

356

358

361

361

363

369

373

374

374

374

375

376

Description of EEV basis reporting
Inbroadterms,IFRSprofitforlong-termbusinessreflectstheaggregateofresultsonatraditionalaccountingbasis.
Bycontrast,EEVisawayofreportingthevalueofthelifeinsurancebusiness.

TheEEVbasisresultshavebeenpreparedinaccordancewiththeEEVPrinciplesdatedApril2016,issuedbytheEuropeanInsurance
CFOForum.TheEEVPrinciplesprovideconsistentdefinitions,aframeworkforsettingactuarialassumptions,andanapproachtothe
underlyingmethodologyanddisclosures.

ResultspreparedundertheEEVPrinciplescapturethediscountedvalueoffutureprofitsexpectedtoarisefromthecurrentbookof
long-termbusiness.Theresultsarepreparedbyprojectingcashflows,byproduct,usingbestestimateassumptionsforallrelevant
factors.Furthermore,indeterminingtheseexpectedprofits,fullallowanceismadefortherisksattachedtotheiremergenceandthe
associatedcostofcapital,takingintoaccountrecentexperienceinassessinglikelyfuturepersistency,mortality,morbidityandexpenses.
Furtherdetailsareexplainedinnotes13and14.

342 Prudential plc AnnualReport2018

www.prudential.co.uk

European Embedded Value (EEV) basis results

Post-tax operating profit based on longer-term investment returns

Asia operations
Newbusiness
Businessinforce

Long-termbusiness
Assetmanagement

Total

US operations
Newbusiness
Businessinforce

Long-termbusiness
Assetmanagement

Total

UK and Europe operations
Newbusiness
Businessinforce

Long-termbusiness
Generalinsurancecommission

Totalinsuranceoperations
Assetmanagement

Total

Otherincomeandexpenditure note (i)
Restructuringcosts note (ii)

Operating profit based on longer-term investment returns

Analysed as profit (loss) from:
Newbusiness
Businessinforce

Long-termbusiness
Assetmanagementandgeneralinsurancecommission
Otherresults

Note

2018 £m 

2017 £m
note(iii)

3

4

3

4

3

4

3

4

2,604
1,783

4,387
159

4,546

921
1,194

2,115
3

2,118

352
1,022

1,374
15

1,389
392

1,781

(726)
(156)

7,563

3,877
3,999

7,876
569
(882)

7,563

2,368
1,337

3,705
155

3,860

906
1,237

2,143
7

2,150

342
673

1,015
13

1,028
403

1,431

(746)
(97)

6,598

3,616
3,247

6,863
578
(843)

6,598

Notes
(i)

(ii)

(iii)

EEVbasisotherincomeandexpenditurerepresentsthepost-taxIFRSbasisresultsforotheroperations(includingGroupandAsiaRegionalHeadOffice,holdingcompany
borrowings,AfricaoperationsandPrudentialCapital)lesstheunwindofexpectedmarginsontheinternalmanagementoftheassetsofthecoveredbusiness(asexplained
innote13(i)(g)).
Restructuringcostscomprisethepost-taxchargerecognisedonanIFRSbasisandtheadditionalamountrecognisedonanEEVbasisfortheshareholders’shareincurredby
thewith-profitsfunds,representingthecostofbusinesstransformationandintegration.
Thecomparativeresultshavebeenpreparedusingpreviouslyreportedaverageexchangeratesfortheyear.

www.prudential.co.uk

AnnualReport2018 Prudential plc 343

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationEuropean Embedded Value (EEV) basis results continued

Post-tax summarised consolidated income statement

Asiaoperations
USoperations
UKandEuropeoperations
Otherincomeandexpenditure
Restructuringcosts

Operating profit based on longer-term investment returns
Short-termfluctuationsininvestmentreturns
Effectofchangesineconomicassumptions
Marktomarketvaluemovementsoncorestructuralborrowings
ImpactofUStaxreform
(Loss)profitattachingtocorporatetransactions
Totalnon-operating(loss)profit

Profit for the year

Attributableto:
EquityholdersoftheCompany
Non-controllinginterests

Basic earnings per share

Basedonpost-taxoperatingprofitincludinglonger-terminvestmentreturnsafternon-controllinginterests

(inpence)

Basedonpost-taxprofitattributabletoequityholdersoftheCompany(inpence)
Weightedaveragenumberofshares(millions)

Note

2018 £m

2017 £m

5

6

16

17

4,546
2,118
1,781
(726)
(156)

7,563
(3,219)
146
549
–
(451)
(2,975)

4,588

4,585
3

4,588

3,860
2,150
1,431
(746)
(97)

6,598
2,111
(102)
(326)
390
80
2,153

8,751

8,750
1

8,751

2018

2017

293.6p
178.1p
2,575

257.0p
340.9p
2,567

344 Prudential plc AnnualReport2018

www.prudential.co.uk

Movement in shareholders’ equity

ProfitfortheyearattributabletoequityholdersoftheCompany
Itemstakendirectlytoequity:

Exchangemovementsonforeignoperationsandnetinvestmenthedges
Externaldividends
MarktomarketvaluemovementsonJacksonassetsbackingsurplusandrequiredcapital
Otherreservemovements

Netincreaseinshareholders’equity
Shareholders’equityatbeginningofyear

Shareholders’ equity at end of year

Comprising:

Asiaoperations
USoperations
UKandEuropeoperations
Otheroperations

Shareholders’ equity at end of year 

Note

2018 £m

2017 £m

4,585

8,750

1,706
(1,244)
(95)
132

5,084
44,698

49,782

8

8

8

(2,045)
(1,159)
40
144

5,730
38,968

44,698

Group 
total

21,592
13,492
13,627
(4,013)

31 Dec 2018 £m

31 Dec 2017 £m

Long-term
business 
operations

Asset 
management 
and other 
operations

Long-term
business 
operations

Asset
management
and other
operations

Group 
total

25,132
14,690
13,584
(3,624)

552
40
2,175
(3,624)

24,580
14,650
11,409
–

50,639

21,191
13,257
11,713
–

46,161

401
235
1,914
(4,013)

(857)

49,782

(1,463)

44,698

Representing:

NetassetsattributabletoequityholdersoftheCompany
excludingacquiredgoodwill,holdingcompanynet
borrowingsandnon-controllinginterests

Acquiredgoodwill*
Holdingcompanynetborrowingsatmarketvalue note 7

50,388
251
–

50,639

2,105
1,400
(4,362)

52,493
1,651
(4,362)

(857)

49,782

45,917
244
–

46,161

1,562
1,214
(4,239)

47,479
1,458
(4,239)

(1,463)

44,698

*Acquiredgoodwillforassetmanagementandotheroperationsfor2018includesgoodwillrecognisedonacquisitionofTMBAssetManagementCo.,Ltd.asdiscussedinnoteD1.2ofthe

IFRSstatements.

www.prudential.co.uk

AnnualReport2018 Prudential plc 345

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationEuropean Embedded Value (EEV) basis results continued

Summary statement of financial position

Total assets less liabilities, before deduction of insurance funds*
Lessinsurancefunds:

Policyholderliabilities(netofreinsurers’share)andunallocatedsurplusofwith-profitsfunds
Lessshareholders’accruedinterestinthelong-termbusiness

Lessnon-controllinginterests

Total net assets attributable to equity holders of the Company

Sharecapital
Sharepremium
IFRSbasisshareholders’reserves

TotalIFRSbasisshareholders’equity
AdditionalEEVbasisretainedprofit

Total EEV basis shareholders’ equity

*IncludingliabilitiesinrespectofinsuranceproductsclassifiedasinvestmentcontractsunderIFRS4.

Net asset value per share

Note

31 Dec 2018
£m

31 Dec 2017
£m

431,269

434,615

(414,002)
32,533
(381,469)
(18)

(418,521)
28,611
(389,910)
(7)

49,782

44,698

130
1,964
15,155

17,249
32,533

49,782

129
1,948
14,010

16,087
28,611

44,698

8

8

8

8

8

BasedonEEVbasisshareholders’equityof£49,782million(31December2017:£44,698million)(inpence)
Numberofissuedsharesatyearend(millions)

1,920p
2,593

1,728p
2,587

31 Dec 2018

31 Dec 2017

Annualised return on embedded value*

17%

17%

*AnnualisedreturnonembeddedvalueisbasedonEEVpost-taxoperatingprofitafternon-controllinginterests,asapercentageofopeningEEVbasisshareholders’equity.

Thesupplementaryinformationonpages343to374wasapprovedbytheBoardofDirectorson12March2019.

Paul Manduca 
Chairman

Mike Wells 
Group Chief Executive

Mark FitzPatrick 
Chief Financial Officer

346 Prudential plc AnnualReport2018

www.prudential.co.uk

Notes on the EEV basis results

1 Basis of preparation

TheEEVbasisresultshavebeenpreparedinaccordancewiththeEEVPrinciplesdatedApril2016,issuedbytheEuropeanInsurance
CFOForum.Whereappropriate,theEEVbasisresultsincludetheeffectsofadoptionofEU-endorsedIFRS.

ThedirectorsareresponsibleforthepreparationofthesupplementaryinformationinaccordancewiththeEEVPrinciples.The2017

resultshavebeenderivedfromtheEEVbasisresultssupplementtotheCompany’sstatutoryaccountsfor2017.

AdetaileddescriptionoftheEEVmethodologyandaccountingpresentationisprovidedinnote13.

2 Results analysis by business area

The2017comparativeresultsareshownbelowonbothactualexchangerates(AER)andconstantexchangerates(CER)bases.The2017
CERcomparativeresultsaretranslatedat2018averageexchangerates.

Annual premium equivalents (APE) note 15

Asia
US
UKandEurope

Group total

Post-tax operating profit

Asia operations
Newbusiness
Businessinforce

Long-termbusiness
Assetmanagement

Total

US operations
Newbusiness
Businessinforce

Long-termbusiness
Assetmanagement

Total

UK and Europe operations
Newbusiness
Businessinforce

Long-termbusiness
Generalinsurancecommission*

Totalinsuranceoperations
Assetmanagement

Total

Otherincomeandexpenditure
Restructuringcosts

2018 £m

2017 £m

% change

Note

3

3,744
1,542
1,516

6,802

AER

3,805
1,662
1,491

6,958

CER

3,671
1,605
1,491

6,767

AER

(2)%
(7)%
2%

(2)%

2018 £m

2017 £m

% change

Note

AER

CER

AER

3

4

3

4

3

4

2,604
1,783

4,387
159

4,546

921
1,194

2,115
3

2,118

352
1,022

1,374
15

1,389
392

1,781

(726)
(156)

2,368
1,337

3,705
155

3,860

906
1,237

2,143
7

2,150

342
673

1,015
13

1,028
403

1,431

(746)
(97)

2,282
1,280

3,562
150

3,712

874
1,195

2,069
7

2,076

342
673

1,015
13

1,028
403

1,431

(740)
(97)

10%
33%

18%
3%

18%

2%
(3)%

(1)%
(57)%

(1)%

3%
52%

35%
15%

35%
(3)%

24%

3%
(61)%

CER

2%
(4)%
2%

1%

CER

14%
39%

23%
6%

22%

5%
0%

2%
(57)%

2%

3%
52%

35%
15%

35%
(3)%

24%

2%
(61)%

Operating profit based on longer-term 

investment returns

7,563

6,598

6,382

15%

19%

www.prudential.co.uk

AnnualReport2018 Prudential plc 347

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

2 Results analysis by business area continued

Analysed as profit (loss) from:
Newbusiness
Businessinforce

Totallong-termbusiness
Assetmanagementandgeneralinsurance

commission

Otherresults

Note

3

4

2018 £m

2017 £m

% change

AER

CER

AER

CER

3,877
3,999

7,876

569
(882)

7,563

3,616
3,247

6,863

578
(843)

6,598

3,498
3,148

6,646

573
(837)

6,382

7%
23%

15%

(2)%
(5)%

15%

11%
27%

19%

(1)%
(5)%

19%

*Themajorityofthegeneralinsurancecommissionisnotexpectedtorecurinfutureyears.

Post-tax profit

Operatingprofitbasedonlonger-term

investmentreturns

Short-termfluctuationsininvestmentreturns
Effectofchangesineconomicassumptions
Marktomarketvaluemovementsoncore

structuralborrowings
ImpactofUStaxreform
(Loss)profitattachingtocorporatetransactions
Totalnon-operating(loss)profit

Profit for the year

Basic earnings per share

Basedonpost-taxoperatingprofitincluding
longer-terminvestmentreturnsafter
non-controllinginterests(inpence)

Basedonpost-taxprofitattributabletoequity

holdersoftheCompany(inpence)

2018 £m

2017 £m

% change

Note

AER

CER

AER

CER

5

6

16

17

7,563
(3,219)
146

549
–
(451)
(2,975)

4,588

6,598
2,111
(102)

(326)
390
80
2,153

8,751

6,382
2,057
(91)

(326)
376
77
2,093

8,475

15%

19%

(48)%

(46)%

2018

2017

% change

AER

CER

AER

CER

293.6p

257.0p

248.6p

14%

18%

178.1p

340.9p

330.2p

(48)%

(46)%

3 Analysis of new business contribution

(i) Group summary for long-term business operations

Asia note (ii)
US
UKandEurope

Total

2018

Annual
 premium
equivalents 
(APE)
note15
£m

Present value
of new
business
premiums
(PVNBP)
note15
£m

3,744
1,542
1,516

6,802

20,754
15,423
14,073

50,250

New business
contribution

New business margin

APE 

PVNBP 

£m

2,604
921
352

3,877

%

70
60
23

57

%

12.5
6.0
2.5

7.7

348 Prudential plc AnnualReport2018

www.prudential.co.uk

Asia note (ii)
US
UKandEurope

Total

2017

Annual
 premium
equivalents 
(APE)
note15
£m

Present value
of new
business
premiums
(PVNBP)
note15
£m

3,805
1,662
1,491

6,958

20,405
16,622
13,784

50,811

New business
contribution

New business margin

APE

PVNBP

£m

2,368
906
342

3,616

%

62
55
23

52

%

11.6
5.5
2.5

7.1

Note
Afterallowingforforeignexchangeeffectsof£(118)million,thenewbusinesscontributionhasincreasedby£379milliononaCERbasis.Theincreaseisdrivenbyabeneficialeffectof
pricing,productmixandotheractionsof£278millionreflectingourstrategicemphasisonincreasingsalesfromhealthandprotectionbusinessinAsia,togetherwithchangesinlong-term
interestratesandothereconomicassumptions(£83million)andhighersalesvolumes(acontributionof£18million).

(ii) Asia new business contribution by business unit

China
HongKong
Indonesia
Taiwan
Other

Total

4 Operating profit from business in force

(i) Group summary for long-term business operations

Unwindofdiscountandotherexpectedreturns
Effectofchangesinoperatingassumptions
Experiencevariancesandotheritems

Grouptotal

Unwindofdiscountandotherexpectedreturns
Effectofchangesinoperatingassumptions
Experiencevariancesandotheritems

Grouptotal

2018 £m

2017 £m

149
1,729
122
46
558

2,604

AER

133
1,535
174
57
469

2,368

2018 £m

US
note(iii)

881
115
198

UK and 
Europe
note(iv)

474
330
218

1,194

1,022

2017 £m

US
note(iii)

694
196
347

1,237

UK and 
Europe
note(iv)

465
195
13

673

Asia
note(ii)

1,218
342
223

1,783

Asia
note(ii)

1,007
241
89

1,337

Note
Themovementinoperatingprofitfrombusinessinforceof£752millionfrom£3,247millionfor2017to£3,999millionfor2018comprises:

Movementinunwindofdiscountandotherexpectedreturns:

Growthinopeningvalueofin-forcebusiness
Effectofinterestratesandothereconomicassumptions
Foreignexchangemovements

Movementineffectofchangesinoperatingassumptions,experiencevariancesandotheritems

Netmovementinoperatingprofitfrombusinessinforce

CER

131
1,474
158
56
463

2,282

Group 
Total

2,573
787
639

3,999

Group 
Total

2,166
632
449

3,247

£m

368
101
(62)
407
345

752

www.prudential.co.uk

AnnualReport2018 Prudential plc 349

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

4 Operating profit from business in force continued

(ii) Asia

Unwindofdiscountandotherexpectedreturns note (a)
Effectofchangesinoperatingassumptions note (b)
Experiencevariancesandotheritems note (c)

Total

2018 £m

2017 £m

1,218
342
223

1,783

1,007
241
89

1,337

Notes
(a)

(b)

(c)

The£211millionincreaseinunwindofdiscountandotherexpectedreturnsfrom£1,007millionin2017to£1,218millionin2018isprimarilydrivenbythegrowthinthein-force
bookandapositive£51millionimpactfrommovementsinlong-terminterestratesandothereconomicassumptions,partiallyoffsetbyanegativeeffectofforeignexchange
movementsof£(38)million.
Theeffectsofchangesinoperatingassumptionsof£342millionreflectstheoutcomefromtheannualreviewofpersistency,claimsandexpenseexperiencetogetherwiththe
benefitofmedicalrepricingmanagementactions.Italsoreflectsprofitsarisingafterreflectionofanumberoftaxchangesacrossanumberofcountries.
The£223millioneffectofexperiencevariancesandotheritemsin2018isdrivenbypositivemortalityandmorbidityexperiencesinanumberoflocalbusinessunits,together
withpositivepersistencyvariancesfromparticipatingandhealthandprotectionproducts.

(iii) US

Unwindofdiscountandotherexpectedreturns note (a)
Effectofchangesinoperatingassumptions note (b)
Experiencevariancesandotheritems:

Spreadexperiencevariance
Amortisationofinterest-relatedrealisedgainsandlosses
Other note (c)

Total

2018 £m

2017 £m

881
115

39
92
67
198

694
196

71
91
185
347

1,194

1,237

Notes 
(a)

The£187millionincreaseinunwindofdiscountandotherexpectedreturnsfrom£694millionin2017to£881millionin2018reflectspriorperiodgrowthinthein-forcebook,
a£30millionbenefitfroma30basispointincreaseintheUS10-yeartreasuryyieldintheyearoffsetbya£(24)millionnegativeeffectforforeignexchangemovements.
Theeffectofoperatingassumptionchangesof£115million(2017:£196)millionmainlyrelatestoroutineupdatesforpersistencyandpolicyholderutilisation.

(b)
(c) Otherexperiencevariancesof£198millionincludetheeffectsofpositivemortalityandpersistencyexperienceintheyear.

(iv) UK and Europe

Unwindofdiscountandotherexpectedreturns note (a)
Changeinlongevityassumptionbasis note (b)
Otheritems note (c)

Total

2018 £m

2017 £m

474
330
218

1,022

465
195
13

673

Notes 
(a)

(b)

Unwindofdiscountandexpectedreturnsfor2018isbroadlyconsistentwith2017andreflectsthebenefitfroma10basispointincreaseinthe15-yearswapyieldsoffsetbythe
impactfromthereinsuranceofpartofitsshareholderannuityportfoliotoRothesayLifeasdiscussedinnote17.
Thecreditof£330million(2017:£195million)relatestochangestoannuitantmortalityassumptionstoreflectcurrentmortalityexperience,whichhasshownaslowdowninlife
expectancyimprovementsinrecentperiods,andtheadoptionoftheContinuousMortalityInvestigation(CMI)2016model(2017:CMI2015)modelasthebasisforfuture
mortalityimprovements.

(c) Otheritemscomprisethefollowing:

Longevityreinsurance
Impactofspecificmanagementactionstoimprovesolvencyposition
Provisionforcostofundertakingpastnon-advisedannuitysalesreviewandrelatedredress note (d)
Insurancerecoveriesinrespectoftheabovecosts note (d)
Provisionforguaranteedminimumpensionequalisation note (e)
Other

2018 £m

2017 £m

–
141
–
138
(48)
(13)

218

(6)
127
(187)
–
–
79

13

(d)

(e)

TheUKbusinesshasagreedwiththeFinancialConductAuthority(FCA)toreviewannuitiessoldwithoutadviceafter1July2008toitscontract-baseddefinedcontribution
pensioncustomers.Agrossprovisionof£(330)million,post-taxandbeforecostsincurred,wasestablishedat31December2017,ofwhich£(187)millionwaschargedinfullyear
2017.During2018,theGroupagreedwithitsprofessionalindemnityinsurersthattheywillmeet£166millionoftheGroup’sclaimscosts,whichwillbepaidastheGroupincurs
costs/redress.ThishasbeenrecognisedontheGroupbalancesheetat31December2018andapost-taxcreditof£138millionisrecognisedintheEEVoperatingprofit.Formore
details,refertonoteC11oftheIFRSfinancialstatements.
AnallowancehasbeenmadeforhigherliabilitiesthatmayarisewhenapplyingtherecentHighCourtdecisiontoequaliseguaranteedminimumpension(GMP)benefitsbetween
malesandfemalesforcertainpensionproductssoldbytheUKbusiness.

350 Prudential plc AnnualReport2018

www.prudential.co.uk

 
 
 
5 Short-term fluctuations in investment returns

(i) Group summary

Asiaoperations note (ii)
USoperations note (iii)
UKandEuropeoperations note (iv)
Otheroperations

Grouptotal

(ii) Asia operations

HongKong
Singapore
Other

Total

2018 £m

2017 £m

(1,029)
(1,481)
(721)
12

(3,219)

887
582
621
21

2,111

2018 £m

2017 £m

(552)
(233)
(244)

(1,029)

531
126
230

887

Note
For2018,thechargeof£(1,029)millionmainlyrepresentsthereductionofbondandequityvaluesinHongKongandlowerthanexpectedinvestmentreturnsonparticipatingand
unit-linkedbusinessinIndonesia,SingaporeandMalaysia.

(iii) US operations

Investmentreturnrelatedexperienceonfixedincomesecurities note (a)
Investmentreturnrelatedimpactduetochangedexpectationofprofitsonin-force

variableannuitybusinessinfutureperiodsbasedoncurrentyear
separateaccountreturn,netofrelatedhedgingactivityandotheritems note (b)

Total

2018 £m

2017 £m

60

(46)

(1,541)

(1,481)

628

582

Notes
(a)



(b)


Thenetresultrelatingtofixedincomesecuritiesreflectsanumberofoffsettingitemsasfollows:
– Theimpactonportfolioyieldsofchangesintheassetportfoliointheyear;
– Thedifferencebetweenactualrealisedgainsandlossesandtheamortisationofinterest-relatedrealisedgainsandlossesthatisrecordedwithinoperatingprofit;and
– Creditexperience(versusthelonger-termassumption).
Thisitemreflectsthenetimpactof:
– Changesinprojectedfuturefeesandfuturebenefitcostsarisingfromthedifferencebetweentheactualgrowthinseparateaccountassetvaluesofnegative(5.4)percentand

thatassumedof6.2percent(2017:actualgrowthof17.5percentcomparedtoassumedgrowthof5.9percent);and



– Relatedhedgingactivityarisingfromrealisedandunrealisedgainsandlossesonequity-relatedhedgesandinterestrateoptions,andotheritems.

(iv) UK and Europe operations

Insuranceoperations:

Shareholder-backedannuitybusiness
With-profitsandotherbusiness

Assetmanagement

Total

2018 £m

2017 £m

(151)
(557)
(13)

(721)

387
229
5

621

Note
The£(721)millionfluctuationin2018primarilyrepresentstheimpactofachievinga(2.5)percentpre-taxreturnonthewith-profitsfund(includingunallocatedsurplus)comparedto
theassumedrateofreturnof4.2percent(2017:achievedreturnof9percentcomparedtoassumedrateof5percent),partiallyoffsetbytheeffectofapartialhedgeoffutureshareholder
transfersexpectedtoemergefromtheUK’swith-profitssub-fundenteredintotoprotectfutureshareholderwith-profittransfersfrommovementsintheUKequitymarket.Italsoreflects
lossesoncorporatebondsbackingshareholderannuitybusiness,reflectingchangestointerestratesandcreditspreadsovertheperiod.

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AnnualReport2018 Prudential plc 351

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

6 Effect of changes in economic assumptions

(i) Group summary for long-term business operations

Asia note (ii)
US note (iii)
UKandEurope note (iv)

Grouptotal

(ii) Asia

HongKong
Indonesia
Malaysia
Singapore
Other

Total

2018 £m

2017 £m

115
197
(166)

146

(95)
(136)
129

(102)

2018 £m

2017 £m

165
(94)
(19)
70
(7)

115

(321)
81
59
131
(45)

(95)

Note
Thepositiveeffectin2018of£115millionlargelyarisesfrommovementsinlong-terminterestrates,resultinginhigherassumedfundearnedratesinHongKongandSingapore,partially
offsetbytheimpactofvaluingfutureprofitsforhealthandprotectionbusinessathigherdiscountratesinIndonesiaandMalaysia.

(iii) US

Variableannuitybusiness
Fixedannuityandothergeneralaccountbusiness

Total

2018 £m

2017 £m

365
(168)

197

(101)
(35)

(136)

Note
For2018,thecreditof£197millionmainlyreflectstheincreaseintheassumedseparateaccountreturnfollowingthe30basispointsincreaseintheUS10-yeartreasuryyieldovertheyear,
resultinginhigherprojectedfeeincomeandadecreaseinprojectedbenefitcostsforvariableannuitybusiness.Forfixedannuityandothergeneralaccountbusiness,theimpactreflects
theeffectonthepresentvalueoffutureprojectedspreadincomefromthecombinedincreaseininterestratesandcreditspreadsintheyear.InJune2018,theNationalAssociationof
InsuranceCommissioners(NAIC)formallyapprovedchangestoRBCcapitalfactorsthatreflectedtheDecember2017UStaxreform.Consequently,theeffectofchangesineconomic
assumptionsfor2018of£197millionincludesanegative£(23)millionimpactresultingfromthesechanges.

(iv) UK and Europe

Shareholder-backedannuitybusiness
With-profitsandotherbusiness

Total

2018 £m

2017 £m

1
(167)

(166)

28
101

129

Note
Thechargeof£(166)millionincludestheimpactofthemovementinexpectedlong-termratesofinvestmentreturn,resultingfrommarketmovementsandchangesintheassetmixinthe
year,andriskdiscountrates.Inaddition,theeffectofchangesineconomicassumptionsforwith-profitsandotherbusinessof£(167)millionincludesa£(78)millionchargefortheeffect
onlowerfundearnedratesonequitiesandpropertyasaresultofthechangeinUKindexationofcapitalgainsruleseffectivefrom1January2018.

352 Prudential plc AnnualReport2018

www.prudential.co.uk

7 Net core structural borrowings of shareholder-financed businesses

Holdingcompany(includingcentralfinance

subsidiaries)cashandshort-term
investments

Centralfunds

Subordinateddebt
Seniordebt

Bankloan

Holdingcompanynetborrowings
PrudentialCapitalbankloan
Jacksonsurplusnotes

Grouptotal

31 Dec 2018 £m

Mark to 
market 
value 
adjustment

IFRS
basis

EEV
basis at 
market 
value

31 Dec 2017 £m

Mark to 
market 
value 
adjustment

IFRS
basis

(3,236)

–

(3,236)

(2,264)

6,676
517
7,193
275

4,232
–
196

4,428

(44)
174
130
–

130
–
53

183

6,632
691
7,323
275

4,362
–
249

4,611

5,272
549
5,821
–

3,557
275
184

4,016

–

515
167
682
–

682
–
61

743

EEV
basis at 
market 
value

(2,264)

5,787
716
6,503
–

4,239
275
245

4,759

Note
InOctober2018,theCompanyissuedthreetranchesofsubstitutablecorestructuralborrowingsaspartoftheprocessrequiredbeforedemerger,torebalancedebtacross
M&GPrudentialandPrudentialplc.Totalproceeds,netofcosts,were£1,630million.InDecember2018,theCompanypaid£434milliontoredeemitsUS$550million7.75percentTier1
perpetualsubordinatednotes.ThemovementinthevalueofcorestructuralborrowingsalsoincludesforeignexchangeeffectsforUSdollardenominateddebts.Formoredetailsonthe
corestructuralborrowings,refertonoteC6.1oftheIFRSfinancialstatement.

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AnnualReport2018 Prudential plc 353

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

8 Reconciliation of movement in shareholders’ equity

Long-termbusiness:
Newbusiness note 3
Businessinforce note 4

Assetmanagementandgeneralinsurancecommission
Restructuringcosts
Otherresults

Operating profit based on longer-term 

investment returns

Non-operatingitems
Non-controllinginterests

Profit for the year attributable to equity holders 

of the Company

Other items taken directly to equity:
Exchangemovementsonforeignoperationsandnet

investmenthedges

Intra-groupdividendsandinvestmentinoperations note (ii)
Externaldividends
MarktomarketvaluemovementsonJacksonassetsbacking

surplusandrequiredcapital

Othermovements note (iii)

Net increase in shareholders’ equity
Shareholders’equityatbeginningofyear

Shareholders’ equity at end of year

Representing:
IFRSbasisshareholders’equity:

Netassets(liabilities)
Goodwill

IFRSbasisshareholders’equity
Additionalretainedprofit(loss)onanEEVbasis

EEVbasisshareholders’equity

Balanceatbeginningofyear:
IFRSbasisshareholders’equity:

Netassets(liabilities)
Goodwill

IFRSbasisshareholders’equity
Additionalretainedprofit(loss)onanEEVbasis

EEVbasisshareholders’equity

Asia 
operations
note(i)

US 
operations 

2018 £m

UK and 
Europe
 operations 

Other 
operations
note(i)

2,604
1,783

4,387
159
(19)
–

4,527
(925)
(1)

921
1,194

2,115
3
(17)
–

2,101
(1,313)
–

352
1,022

1,374
407
(109)
–

1,672
(1,263)
–

–
–

–
–
(11)
(726)

(737)
526
(2)

Group 
total
note(iv)

3,877
3,999

7,876
569
(156)
(726)

7,563
(2,975)
(3)

3,601

788

409

(213)

4,585

1,028
(1,177)
–

–
81

3,533
21,348

24,881

5,921
247

6,168
18,713

24,881

5,620
61

5,681
15,667

21,348

862
(337)
–

(95)
(20)

1,198
13,492

14,690

–
(447)
–

–
(5)

(43)
13,627

13,584

5,624
–

5,624
9,066

7,547
1,153

8,700
4,884

14,690

13,584

5,248
–

5,248
8,244

7,092
1,153

8,245
5,382

13,492

13,627

(184)
1,961
(1,244)

–
76

396
(3,769)

(3,373)

(3,494)
251

(3,243)
(130)

(3,373)

(3,331)
244

(3,087)
(682)

(3,769)

1,706
–
(1,244)

(95)
132

5,084
44,698

49,782

15,598
1,651

17,249
32,533

49,782

14,629
1,458

16,087
28,611

44,698

354 Prudential plc AnnualReport2018

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Notes
(i)

(ii)

Otheroperationsof£(3,373)millionrepresentstheshareholders’equityof£(3,624)millionasshowninthemovementinshareholders’equityandincludesgoodwillof£251million
(2017:£244million)relatedtoAsialong-termoperations.
Intra-groupdividendsrepresentdividendsthathavebeendeclaredintheyearandinvestmentinoperationsreflectmovementsinsharecapital.Theamountsincludedforthese
itemsintheanalysisofmovementinfreesurplus(note10)areaspertheholdingcompanycashflowattransactionrates.Thedifferenceprimarilyrelatestointra-grouploans,
foreignexchangeandothernon-cashitems.

(iii) Othermovementsincludereservemovementsinrespectoftheshareholders’shareofactuarialgainsandlossesondefinedbenefitpensionschemes,sharecapitalsubscribed,
share-basedpaymentsandtreasurysharesandintra-grouptransfersbetweenoperationswhichhavenooveralleffectontheGroup’sembeddedvalue.Alsoincludedistheput
optionrecognisedonacquisitionofTMBAssetManagementCo.,Ltd.asdiscussedinnoteD1.2oftheIFRSfinancialstatements.

(iv) GrouptotalEEVbasisshareholders’equitycanbefurtheranalysedasfollows:

31 Dec 2018 £m

31 Dec 2017 £m

Asset
management
and general
insurance
commission

Total
long-term
 business
 operations
note9

Other
operations
note(v)

Group
total

Asset
management
and general
insurance
commission

Total
long-term
business
operations
note9

Other
operations
note(v)

Group
total

17,725

2,767

(3,243)

17,249

16,624

2,550

(3,087)

16,087

32,663

50,388

–

(130)

2,767

(3,373)

32,533

49,782

29,293

45,917

–

2,550

(682)

(3,769)

28,611

44,698

IFRSbasisshareholders’equity
Additionalretainedprofit(loss)onan

EEVbasis note (v)

EEVbasisshareholders’equity

(v)

TheadditionalretainedlossonanEEVbasisforotheroperationsrepresentsthemarktomarketvalueadjustmentforholdingcompanynetborrowingsofacumulativechargeof
£(130)million(31December2017:£(682)million)asshowninnote7.

www.prudential.co.uk

AnnualReport2018 Prudential plc 355

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

9 Analysis of movement in net worth and value of in-force for long-term business

Group
Shareholders’equityatbeginningofyear
Newbusinesscontribution note 3
Existingbusiness–transfertonetworth
Expectedreturnonexistingbusiness note 4
Changesinoperatingassumptionsand

experiencevariances note 4

Restructuringcosts

Operating profit based on longer-term  

investment returns

Non-operatingitems

Profit for the year
Exchangemovementsonforeignoperationsand

netinvestmenthedges

Intra-groupdividendsandinvestmentinoperations
Othermovements

Shareholders’ equity at end of year

Asia
Newbusinesscontribution note 3
Existingbusiness–transfertonetworth
Expectedreturnonexistingbusiness note 4
Changesinoperatingassumptionsand

experiencevariances note 4

Operating profit based on longer-term  

investment returns

Non-operatingitems

Profit for the year

US
Newbusinesscontribution note 3
Existingbusiness–transfertonetworth
Expectedreturnonexistingbusiness note 4
Changesinoperatingassumptionsand

experiencevariances note 4

Restructuringcosts

Operating profit based on longer-term  

investment returns
Non-operatingitems note (ii)

Profit for the year

2018 £m

Free 
surplus

Required 
capital

Total 
net worth

Value of 
in-force
 business
note(i)

Total 
embedded 
value

6,242
(815)
3,439
201

778
(68)

3,535
(720)

2,815

201
(1,654)
(77)

7,527

(488)
1,370
68

62

1,012
(393)

619

(225)
1,462
54

125
(17)

1,399
(812)

587

10,265
619
(776)
195

69
–

107
(730)

(623)

206
–
–

16,507
(196)
2,663
396

847
(68)

3,642
(1,450)

2,192

407
(1,654)
(77)

29,410
4,073
(2,663)
2,177

579
(20)

4,146
(2,008)

2,138

1,465
–
–

45,917
3,877
–
2,573

1,426
(88)

7,788
(3,458)

4,330

1,872
(1,654)
(77)

9,848

17,375

33,013

50,388

158
(253)
55

185

145
15

160

288
(171)
69

6
–

192
164

356

(330)
1,117
123

2,934
(1,117)
1,095

247

318

1,157
(378)

779

63
1,291
123

131
(17)

1,591
(648)

943

3,230
(547)

2,683

858
(1,291)
758

182
–

507
(635)

(128)

2,604
–
1,218

565

4,387
(925)

3,462

921
–
881

313
(17)

2,098
(1,283)

815

356 Prudential plc AnnualReport2018

www.prudential.co.uk

2018 £m

Free 
surplus

Required 
capital

Total 
net worth

Value of 
in-force
 business
note(i)

Total 
embedded 
value

UK and Europe
Newbusinesscontribution note 3
Existingbusiness–transfertonetworth
Expectedreturnonexistingbusiness note 4
Changesinoperatingassumptionsand

experiencevariances note 4

Restructuringcosts

Operating profit based on longer-term  

investment returns

Non-operatingitems

Profit for the year

(102)
607
79

591
(51)

1,124
485

1,609

173
(352)
71

(122)
–

(230)
(909)

(1,139)

71
255
150

469
(51)

894
(424)

470

281
(255)
324

79
(20)

409
(826)

(417)

Notes
(i)

Thenetvalueofin-forcebusinesscomprisesthevalueoffuturemarginsfromcurrentin-forcebusinesslessthecostofholdingrequiredcapitalforlong-termbusinessas
shownbelow:

31 Dec 2018 £m

31 Dec 2017 £m

Asia

US

UK and
Europe

Total

Asia

US

Valueofin-forcebusinessbeforedeductionof
costofcapitalandtimevalueofguarantees

Costofcapital
Costoftimevalueofguarantees*

Netvalueofin-forcebusiness
Totalnetworth

Total embedded value note 8(iv)

21,867
(566)
(981)

20,320
4,009

11,811
(296)
(1,446)

10,069
4,581

3,083
(459)
–

2,624
8,785

36,761
(1,321)
(2,427)

33,013
17,375

24,329

14,650

11,409

50,388

17,539
(588)
(186)

16,765
4,182

20,947

10,486
(232)
(650)

9,604
3,653

13,257

11,713

UK and
Europe

3,648
(607)
–

3,041
8,672

352
–
474

548
(71)

1,303
(1,250)

53

Total

31,673
(1,427)
(836)

29,410
16,507

45,917

*Thecostoftimevalueofguaranteesarisesfromthevariabilityofeconomicoutcomesinthefutureandis,whereappropriate,calculatedasthedifferencebetweenafullstochastic

valuationandasingledeterministicvaluationasdescribedinnote13(i)(d).Bothvaluationsreflectthelevelofpolicyholderbenefits(includingguaranteedbenefitsanddiscretionary
bonuses)andassociatedcharges,togetherwithmanagementactionsinresponsetoemerginginvestmentandfundsolvencyconditions.Theincreaseinthecostoftimevalueof
guaranteesforAsiaoperationsfrom£(186)millionat31December2017to£(981)millionat31December2018reflectstheinteractionbetweentheseeffectsonthetwovaluationsat
therespectivelevelofinterestratesandequitymarkets,aswellasgrowthinthebusinessovertheyear.TheincreaseinthecostoftimevalueofguaranteesfortheUSoperationsfrom
£(650)millionat31December2017to£(1,446)millionat31December2018primarilyreflectsthereductioninUSequitymarketsduringthefourthquarterof2018.

(ii)

InJune2018,theNationalAssociationofInsuranceCommissioners(NAIC)formallyapprovedchangestoRBCcapitalfactorsthatreflectedtheDecember2017UStaxreform.
The2018EEVresultsreflectthesechanges,witharesultingincreaseinrequiredcapitalandacorrespondingreductioninfreesurplusof£(165)million.

www.prudential.co.uk

AnnualReport2018 Prudential plc 357

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

10 Analysis of movement in free surplus

ForEEVcoveredbusiness,freesurplusistheexcessoftheregulatorybasisnetassetsforEEVreportingpurposes(networth)overthe
capitalrequiredtosupportthecoveredbusiness.Whereappropriate,adjustmentsaremadetothenetworthsothatbackingassetsare
includedatfairvalueratherthancostsoastocomplywiththeEEVPrinciples.InAsiaandtheUSoperations,assetsdeemedtobe
inadmissibleonlocalregulatorybasisareincludedinnetworthwhereconsideredfullyrecognisableonanEEVbasis.Freesurplusfor
assetmanagementoperationsandtheUKgeneralinsurancecommissionistakentobeIFRSbasispost-taxearningsandshareholders’
equitynetofgoodwill.Freesurplusforotheroperations(includingGroupandAsiaRegionalHeadOffice,holdingcompanyborrowings,
AfricaoperationsandPrudentialCapital)istakentobeEEVbasispost-taxearningsandshareholders’equitynetofgoodwill,with
subordinateddebtrecordedasfreesurplustotheextentthatitisclassifiedasavailablecapitalunderSolvencyII.

(i) Underlying free surplus generated – insurance and asset management operations
The2017comparativeresultsareshownbelowonbothactualexchangerates(AER)andconstantexchangerates(CER)bases.The2017
CERcomparativeresultsaretranslatedat2018averageexchangerates.

Asia operations
Underlyingfreesurplusgeneratedfromin-forcelifebusiness
Investmentinnewbusiness note (iii)(a)

Long-termbusiness
Assetmanagement

Total

US operations
Underlyingfreesurplusgeneratedfromin-forcelifebusiness
Investmentinnewbusiness note (iii)(a)

Long-termbusiness
Assetmanagement

Total

UK and Europe operations
Underlyingfreesurplusgeneratedfromin-forcelifebusiness
Investmentinnewbusiness note (iii)(a)

Long-termbusiness
Generalinsurancecommission

Totalinsuranceoperations
Assetmanagement

Total

Underlying free surplus generated from insurance  

and asset management operations before 
restructuring costs

Restructuringcosts

Underlying free surplus generated from insurance  

and asset management operations

2018 £m

2017 £m

% change

AER

CER

AER

CER

1,500
(488)

1,012
159

1,171

1,641
(225)

1,416
3

1,419

1,277
(102)

1,175
15

1,190
392

1,582

1,407
(484)

923
155

1,078

1,575
(254)

1,321
7

1,328

1,343
(466)

877
150

1,027

1,520
(245)

1,275
7

1,282

1,070
(175)

1,070
(175)

895
13

908
403

895
13

908
403

1,311

1,311

7%
(1)%

10%
3%

9%

4%
11%

7%
(57)%

7%

19%
42%

31%
15%

31%
(3)%

21%

12%
(5)%

15%
6%

14%

8%
8%

11%
(57)%

11%

19%
42%

31%
15%

31%
(3)%

21%

4,172

(125)

3,717

(77)

3,620

(77)

12%

(62)%

15%

(62)%

4,047

3,640

3,543

11%

14%

358 Prudential plc AnnualReport2018

www.prudential.co.uk

Representing:
Expectedin-forcecashflows(includingexpectedreturn

onnetassets)

Effectsofchangesinoperatingassumptions,operating

experiencevariancesandotheritemsbefore
restructuringcosts

Underlyingfreesurplusgeneratedfromin-forcelifebusiness

beforerestructuringcosts
Investmentinnewbusiness note (iii)(a)

Totallong-termbusiness
Assetmanagementandgeneralinsurancecommission
Restructuringcosts

(ii) Underlying free surplus generated – Group total

Underlyingfreesurplusgeneratedfrom

insuranceandassetmanagementoperations note (i)

Otherincomeandexpenditure

Grouptotal

(iii) Movement in free surplus

2018 £m

2017 £m

% change

AER

CER

AER

CER

3,640

3,417

3,315

7%

10%

778

635

618

23%

26%

4,418
(815)

3,603
569
(125)

4,047

4,052
(913)

3,139
578
(77)

3,640

3,933
(886)

3,047
573
(77)

3,543

9%
11%

15%
(2)%
(62)%

11%

12%
8%

18%
(1)%
(62)%

14%

2018 £m

2017 £m

% change

AER

CER

AER

CER

4,047
(737)

3,310

3,640
(756)

2,884

3,543
(750)

2,793

11%
3%

15%

14%
2%

19%

Underlyingfreesurplusgeneratedbefore

restructuringcosts

Restructuringcosts

Underlyingfreesurplusgenerated notes (i)(ii)
Non-operatingitems note (b)

Netcashflowstoparentcompany note (c)
Externaldividends
Exchangeratemovements,timingdifferences

andotheritems note (d)

Net movement in free surplus
Balanceatbeginningofyear

Balance at end of year

Asia 
operations

US 
operations

1,171
(19)

1,152
(393)

759
(699)
–

(496)

(436)
2,470

2,034

1,419
(17)

1,402
(842)

560
(342)
–

21

239
1,928

2,167

2018 £m

UK and
Europe 
operations

Total 
insurance
and asset
management
operations

1,582
(89)

1,493
472

1,965
(691)
–

239

1,513
3,180

4,693

4,172
(125)

4,047
(763)

3,284
(1,732)
–

(236)

1,316
7,578

8,894

Other 
operations

Group 
total

(726)
(11)

(737)
(22)

(759)
1,732
(1,244)

1,505

1,234
1,774

3,008

3,446
(136)

3,310
(785)

2,525
–
(1,244)

1,269

2,550
9,352

11,902

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AnnualReport2018 Prudential plc 359

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

10 Analysis of movement in free surplus continued

(iii) Movement in free surplus continued

Underlyingfreesurplusgeneratedbefore

restructuringcosts

Restructuringcosts

Underlyingfreesurplusgenerated notes(i)(ii)
Non-operatingitems note (b)

Netcashflowstoparentcompany note (c)
Externaldividends
Exchangeratemovements,timingdifferences

andotheritems note (d)

Net movement in free surplus
Balanceatbeginningofyear

Balance at end of year

Asia 
operations

US 
operations

2017 £m

UK and
Europe 
operations

Total insurance
and asset
management
operations

Other 
operations

Group 
total

1,078
(14)

1,064
330

1,394
(645)
–

(421)

328
2,142

2,470

1,328
–

1,328
(1,203)

125
(475)
–

(140)

(490)
2,418

1,928

1,311
(63)

1,248
572

1,820
(668)
–

22

1,174
2,006

3,180

3,717
(77)

3,640
(301)

3,339
(1,788)
–

(539)

1,012
6,566

7,578

(746)
(10)

(756)
27

(729)
1,788
(1,159)

226

126
1,648

1,774

2,971
(87)

2,884
(274)

2,610
–
(1,159)

(313)

1,138
8,214

9,352

Freesurplusinvestedinnewbusinessprimarilyrepresentsacquisitioncostsandamountssetasideforrequiredcapital.

Notes
(a)
(b) Non-operatingitemsincludeshort-termfluctuationsininvestmentreturns,theeffectofchangesineconomicassumptionsforlong-termbusinessoperationsandtheeffectof
corporatetransactionsasdescribedinnote17.Inaddition,for2018thisincludestheimpactofacapitalmodellingenhancementintheUKandintheUSchangestoRBCfactors
followingtheUStaxreform,whichwereformallyapprovedbytheNationalAssociationofInsuranceCommissioners(NAIC)inJune2018.For2017thisincludedtheimpactofUS
taxreform(seenote16).
Netcashflowstoparentcompanyforlong-termbusinessoperationsreflecttheflowsasincludedintheholdingcompanycashflowattransactionrates.
Exchangeratemovements,timingdifferencesandotheritemsrepresent:

(c)
(d)

Exchangeratemovements
MarktomarketvaluemovementsonJacksonassets

backingsurplusandrequiredcapital

Otheritems note (e)

Exchangeratemovements
MarktomarketvaluemovementsonJacksonassets

backingsurplusandrequiredcapital

Otheritems note (e)

Asia
operations

US
operations

88

–
(584)

(496)

131

(95)
(15)

21

Asia
operations

US
operations

(113)

–
(308)

(421)

(190)

40
10

(140)

2018 £m

UK and
Europe
operations

Total 
insurance
and asset
management
 operations

–

–
239

239

219

(95)
(360)

(236)

2017 £m

UK and
Europe
operations

Total 
insurance
and asset
management
 operations

6

–
16

22

(297)

40
(282)

(539)

Other
operations

(6)

–
1,511

1,505

Group
total

213

(95)
1,151

1,269

Other
operations

Group
total

(13)

–
239

226

(310)

40
(43)

(313)

(e) Otheritemsincludetheeffectofthenetissuanceof£1.2billionofsubordinateddebtforotheroperationsin2018,intra-grouploansandotherintra-grouptransfersbetween

operationsandothernon-cashitems.

360 Prudential plc AnnualReport2018

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11 Expected transfer of value of in-force business and required capital to free surplus

Thediscountedvalueofin-forcebusinessandrequiredcapitalforlong-termbusinessoperationscanbereconciledtothe2018and2017
totalemergenceoffreesurplusasfollows:


Requiredcapital note 9
Valueofin-forcebusiness(VIF) note 9
Addback:deductionforcostoftimevalueofguarantees note 9
Otheritems*

Totallong-termbusinessoperations

2018 £m

2017 £m

9,848
33,013
2,427
(2,169)

43,119

10,265
29,410
836
(1,371)

39,140

*‘Otheritems’representamountsincorporatedintoVIFwherethereisnodefinitivetimeframeforwhenthepaymentswillbemadeorreceiptsreceived.Inparticular,otheritemsincludethe

deductionoftheshareholders’interestinthewith-profitsestate,thevalueofwhichisderivedbyincreasingfinalbonusratessoastoexhausttheestateoverthelifetimeofthein-force
with-profitsbusiness.Thisisanassumptiontogiveanappropriatevaluation.Tobeconservativethisitemisexcludedfromtheexpectedfreesurplusgenerationprofilebelow.

Cashflowsareprojectedonadeterministicbasisandarediscountedattheappropriateriskdiscountrate.Themodelledcashflowsuse
thesamemethodologyunderpinningtheGroup’sEEVreportingandsoaresubjecttothesameassumptionsandsensitivities.

ThetablebelowshowshowtheVIFgeneratedbythein-forcebusinessandtheassociatedrequiredcapitalforlong-termbusiness

operationsismodelledasemergingintofreesurplusoverfutureyears.

Asia
US
UKandEurope

Total

Asia
US
UKandEurope

Total

2018 £m

Expected period of conversion of future post-tax distributable earnings 
and required capital flows to free surplus

1-5 years

6-10 years

11-15 years

16-20 years

21-40 years

40+ years

6,276
6,928
2,616

15,820

37%

4,185
4,094
1,713

9,992

23%

2,762
1,771
1,053

5,586

13%

2,053
378
633

3,064

7%

2017 £m

5,399
123
476

5,998

14%

2,657
–
2

2,659

6%

Expected period of conversion of future post-tax distributable earnings 
and required capital flows to free surplus

1-5 years

6-10 years

11-15 years

16-20 years

21-40 years

40+ years

5,583
6,247
3,012

14,842

38%

3,638
3,993
2,066

9,697

25%

2,418
1,697
1,289

5,404

14%

1,655
401
899

2,955

7%

3,845
117
704

4,666

12%

1,553
–
23

1,576

4%

2018 total as
shown above

23,332
13,294
6,493

43,119

100%

2017 total as
shown above

18,692
12,455
7,993

39,140

100%

12 Sensitivity of results to alternative assumptions

(i) Sensitivity analysis – economic assumptions
Thetablesbelowshowthesensitivityoftheembeddedvalueasat31December2018and31December2017andthenewbusiness
contributionaftertheeffectofrequiredcapitalfor2018and2017forlong-termbusinessoperationsto:

— 1percentincreaseinthediscountrates;
— 1percentincreaseininterestratesandriskdiscountrates,includingconsequentialchanges(assumedinvestmentreturnsforallasset

classes,marketvaluesoffixedinterestassets);

— 0.5percentdecreaseininterestratesandriskdiscountrates,includingconsequentialchanges(assumedinvestmentreturnsforall

assetclasses,marketvaluesoffixedinterestassets);

— 1percentriseinequityandpropertyyields;
— 10percentfallinmarketvalueofequityandpropertyassets(embeddedvalueonly);
— ThestatutoryminimumcapitallevelincontrasttoEEVbasisrequiredcapital(embeddedvalueonly);and
— 5basispointsincreaseinUKlong-termexpecteddefaults.

Ineachsensitivitycalculation,allotherassumptionsremainunchangedexceptwheretheyaredirectlyaffectedbytherevised
economicconditions.

www.prudential.co.uk

AnnualReport2018 Prudential plc 361

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

12 Sensitivity of results to alternative assumptions continued

(i) Sensitivity analysis – economic assumptions continued
New business contribution from long-term business operations

New business contribution note 3

Discountrates–1%increase
Interestrates–1%increase
Interestrates–0.5%decrease
Equity/propertyyields–1%rise
Long-termexpecteddefaults–

5bpsincrease

2018 £m

2017 £m

US

921

(42)
94
(66)
115

–

UK and
Europe

352

(33)
43
(23)
45

–

Total

3,877

(624)
(65)
(31)
290

Asia

2,368

(477)
(103)
(59)
130

–

–

US

906

(34)
124
(85)
130

–

UK and
Europe

342

(48)
44
(23)
52

(1)

Total

3,616

(559)
65
(167)
312

(1)

Asia

2,604

(549)
(202)
58
130

–

Embedded value of long-term business operations

31 Dec 2018 £m

31 Dec 2017 £m

Asia

US

UK and
Europe

Total

Asia

US

UK and
Europe

Total

Shareholders' equity note 8

24,329

14,650

11,409

50,388

20,947

13,257

11,713

45,917

Discountrates–1%increase
Interestrates–1%increase
Interestrates–0.5%decrease
Equity/propertyyields–1%rise
Equity/propertymarketvalues–

10%fall

Statutoryminimumcapital
Long-termexpecteddefaults–

5bpsincrease

 (3,292)
 (1,564)
366
1,041

 (473)
110

 (513)
119
 (273)
1,011

 (498)
217

 (648)
 (668)
363
377

 (4,453)
 (2,113)
456
2,429

 (461)
–

 (1,432)
327

(2,560)
(944)
121
873

(429)
169

(440)
26
(166)
896

(209)
158

(774)
(635)
384
425

(479)
–

(3,774)
(1,553)
339
2,194

(1,117)
327

–

–

 (76)

 (76)

–

–

(135)

(135)

Thesensitivitiesshownabovearefortheimpactofinstantaneouschangesontheembeddedvalueoflong-termbusinessoperations
andincludethecombinedeffectonthevalueofin-forcebusinessandnetassetsatthebalancesheetdatesindicated.Ifthechangein
assumptionsshowninthesensitivitiesweretooccur,thentheeffectshownabovewouldberecordedwithintwocomponentsofthe
profitanalysisforthefollowingyear,namelytheeffectofeconomicassumptionchangesandshort-termfluctuationsininvestment
returns.Inadditiontothesensitivityeffectsshownabove,theothercomponentsoftheprofitforthefollowingyearwouldbecalculated
byreferencetothealteredassumptions,forexamplenewbusinesscontributionandunwindofdiscount,togetherwiththeeffectof
otherchangessuchasalteredcorporatebondspreads.Inadditionforchangesininterestrates,theeffectshownaboveforJackson
wouldalsoberecordedwithinthefairvaluemovementsonassetsbackingsurplusandrequiredcapital,whicharetakendirectlyto
shareholders’equity.

 (ii) Sensitivity analysis – non-economic assumptions 
Thetablesbelowshowthesensitivityoftheembeddedvalueasat31December2018and31December2017andthenewbusiness
contributionaftertheeffectofrequiredcapitalfor2018and2017forlong-termbusinessoperationsto:

— 10percentproportionatedecreaseinmaintenanceexpenses(forexamplea10percentsensitivityonabaseassumptionof£10

perannumwouldrepresentanexpenseassumptionof£9perannum);

— 10percentproportionatedecreaseinlapserates(forexamplea10percentsensitivityonabaseassumptionof5percentwould

representalapserateof4.5percentperannum);and

— 5percentproportionatedecreaseinbasemortalityandmorbidityrates(ieincreasedlongevity).

362 Prudential plc AnnualReport2018

www.prudential.co.uk

New business contribution from long-term business operations

New business contribution note 3

Maintenanceexpenses–10%decrease
Lapserates–10%decrease
Mortalityandmorbidity–5%decrease

2018 £m

2017 £m

Asia

2,604

40
154
70

US

921

11
24
4

UK and
Europe

352

2
17
1

Total

3,877

53
195
75

Asia

2,368

38
133
69

US

906

14
24
4

UK and
Europe

342

3
20
(2)

Total

3,616

55
177
71

Embedded value of long-term business operations

31 Dec 2018 £m

31 Dec 2017 £m

Asia

US

UK and
Europe

Total

Asia

US

UK and
Europe

Total

Shareholders’ equity note 8

24,329

14,650

11,409

50,388

20,947

13,257

11,713

45,917

Maintenanceexpenses–10%decrease
Lapserates–10%decrease
Mortalityandmorbidity–5%decrease
Changerepresentingeffecton:

Lifebusiness
Annuities

254
972
835

835
–

178
619
141

196
(55)

80
87
(294)

13
(307)

512
1,678
682

1,044
(362)

213
753
668

668
–

169
659
214

214
–

64
64
(442)

13
(455)

446
1,476
440

895
(455)

13 Methodology and accounting presentation

(i) Methodology
Overview
Theembeddedvalueisthepresentvalueoftheshareholders’interestintheearningsdistributablefromassetsallocatedtocovered
businessaftersufficientallowancehasbeenmadefortheaggregaterisksinthatbusiness.Theshareholders’interestintheGroup’s
long-termbusinesscomprises:

— Thepresentvalueoffutureshareholdercashflowsfromin-forcecoveredbusiness(valueofin-forcebusiness),lessdeductionsfor:

– Thecostoflocked-inrequiredcapital;and
– Thetimevalueofcostofoptionsandguarantees;

— Locked-inrequiredcapital;and
— Theshareholders’networthinexcessofrequiredcapital(freesurplus).

Thevalueoffuturenewbusinessisexcludedfromtheembeddedvalue.

Notwithstandingthebasisofpresentationofresultsasexplainedinnote13(ii)(c),nosmoothingofmarketoraccountbalancevalues,

unrealisedgainsorinvestmentreturnisappliedindeterminingtheembeddedvalueorprofit.Separately,theanalysisofprofitis
delineatedbetweenoperatingprofitbasedonlonger-terminvestmentreturnsandotherconstituentitems,asexplainedinnote13(ii)(a).

(a) Covered business
TheEEVresultsfortheGrouparepreparedfor‘coveredbusiness’,asdefinedbytheEEVPrinciples.Coveredbusinessrepresentsthe
Group’slong-terminsurancebusiness,includingtheGroup’sinvestmentsinjointventureandassociateinsuranceoperations,forwhich
thevalueofnewandin-forcecontractsisattributabletoshareholders.Thepost-taxEEVbasisresultsfortheGroup’scoveredbusiness
arethencombinedwiththepost-taxIFRSbasisresultsoftheGroup’sassetmanagementandotheroperations(includingGroupandAsia
RegionalHeadOffice,holdingcompanyborrowings,AfricaoperationsandPrudentialCapital).UndertheEEVPrinciples,theresultsfor
coveredbusinessincorporatetheprojectedmarginsofattachinginternalassetmanagement,asdescribedinnote13(i)(g).

Thedefinitionoflong-termbusinessoperationscomprisesthosecontractsfallingunderthedefinitionforregulatorypurposes
togetherwith,forUSoperations,contractsthatareinsubstancethesameasguaranteedinvestmentcontracts(GICs)butdonotfall
withinthetechnicaldefinition.

CoveredbusinesscomprisestheGroup’slong-termbusinessoperations,withtwoexceptions:

— TheclosedScottishAmicableInsuranceFund(SAIF)whichisexcludedfromcoveredbusiness.SAIFisaring-fencedsub-fundofThe
PrudentialAssuranceCompanyLimited(PAC)long-termfund,establishedbyaCourtApprovedSchemeofArrangementinOctober
1997.SAIFisclosedtonewbusinessandtheassetsandliabilitiesofthefundarewhollyattributabletothepolicyholdersofthefund;and
— ThepresentationaltreatmentoftheGroup’sprincipaldefinedbenefitpensionscheme,thePrudentialStaffPensionScheme(PSPS).

ThepartialrecognitionofthesurplusforPSPSisrecognisedin‘Other’operations.

AsmallamountofUKgrouppensionsbusinessisalsonotmodelledforEEVreportingpurposes.

www.prudential.co.uk

AnnualReport2018 Prudential plc 363

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

13 Methodology and accounting presentation continued

(i) Methodology continued
(b) Valuation of in-force and new business
Theembeddedvalueresultsarepreparedincorporatingbestestimateassumptionsaboutallrelevantfactorsincludinglevelsoffuture
investmentreturns,expenses,persistency,mortalityandmorbidity,asdescribedinnote14(vii).Theseassumptionsareusedtoproject
futurecashflows.Thepresentvalueofthefuturecashflowsisthencalculatedusingadiscountratewhichreflectsboththetimevalueof
moneyandthenon-diversifiablerisksassociatedwiththecashflowsthatarenototherwiseallowedfor.

New business
IndeterminingtheEEVbasisvalueofnewbusiness,premiumsareincludedinprojectedcashflowsonthesamebasisof
distinguishingannualandsinglepremiumbusinessassetoutforstatutorybasisreporting.

Newbusinesspremiumsreflectthosepremiumsattachingtocoveredbusiness,includingpremiumsforcontractsclassifiedas

investmentproductsforIFRSbasisreporting.Newbusinesspremiumsforregularpremiumproductsareshownonanannualisedbasis.
Internalvestingbusinessisclassifiedasnewbusinesswherethecontractsincludeanopenmarketoption.

Thepost-taxcontributionfromnewbusinessrepresentsprofitsdeterminedbyapplyingoperatingandeconomicassumptionsasat

theendoftheyear.NewbusinessprofitabilityisakeymetricfortheGroup’smanagementofthedevelopmentofthebusiness.In
addition,post-taxnewbusinessmarginsareshownbyreferencetoannualpremiumequivalents(APE)andthepresentvalueofnew
businesspremiums(PVNBP).ThesemarginsarecalculatedasthepercentageofthevalueofnewbusinessprofittoAPEandPVNBP.APE
iscalculatedastheaggregateofregularpremiumsonnewbusinesswrittenintheperiodandone-tenthofsinglepremiums.PVNBPis
calculatedastheaggregateofsinglepremiumsandthepresentvalueofexpectedfuturepremiumsfromregularpremiumnewbusiness,
allowingforlapsesandtheotherassumptionsmadeindeterminingtheEEVnewbusinesscontribution.

Valuation movements on investments
WiththeexceptionofdebtsecuritiesheldbyJackson,investmentgainsandlossesduringtheyear(totheextentthatchangesincapital
valuesdonotdirectlymatchchangesinliabilities)areincludeddirectlyintheprofitfortheyearandshareholders’equityastheyarise.
TheresultsforanycoveredbusinessconceptuallyreflecttheaggregateoftheIFRSresultsandthemovementsontheadditional
shareholders’interestrecognisedontheEEVbasis.ThusthestartpointforthecalculationoftheEEVresultsforJackson,asforother
businesses,reflectsthemarketvaluemovementsrecognisedonanIFRSbasis.

However,indeterminingthemovementsontheadditionalshareholders’interest,thebasisforcalculatingtheEEVresultforJackson

acknowledgesthat,fordebtsecuritiesbackingliabilities,theaggregateEEVresultsreflectthefactthatthevalueofin-forcebusiness
insteadincorporatesthediscountedvalueoffuturespreadearnings.Thisvalueisnotaffectedgenerallybyshort-termmarket
movementsonsecuritiesthat,broadlyspeaking,areheldforthelongerterm.

FixedincomesecuritiesbackingthefreesurplusandrequiredcapitalforJacksonareaccountedforatfairvalue.However,consistent

withthetreatmentappliedunderIFRSforJacksonsecuritiesclassifiedasavailable-for-sale,movementsinunrealisedappreciation/
depreciationonthesesecuritiesareaccountedforinequityratherthanintheincomestatement,asshowninthemovementin
shareholders’equity.

(c) Cost of capital
Achargeisdeductedfromtheembeddedvalueforthecostoflocked-inrequiredcapitalsupportingtheGroup’slong-termbusiness.The
costisthedifferencebetweenthenominalvalueofthecapitalandthediscountedvalueoftheprojectedreleasesofthiscapital,allowing
forpost-taxinvestmentearningsonthecapital.

Theannualresultisaffectedbythemovementinthiscostfromyeartoyearwhichcomprisesachargeagainstnewbusinessprofitand

generallyareleaseinrespectofthereductionincapitalrequirementsforbusinessinforceasthisrunsoff.

Whererequiredcapitalisheldwithinawith-profitslong-termfund,thevalueplacedonsurplusassetsinthefundisalready

discountedtoreflectitsexpectedreleaseovertimeandnofurtheradjustmentisnecessaryinrespectofrequiredcapital.

(d) Financial options and guarantees
Nature of financial options and guarantees in Prudential’s long-term business
Asia
Subjecttolocalmarketcircumstancesandregulatoryrequirements,theguaranteefeaturesdescribedbelowinrespectofUKandEurope
businessbroadlyapplytosimilartypesofparticipatingcontractsinAsiawhichareprincipallywritteninHongKong,Singaporeand
Malaysia.Participatingproductshavebothguaranteedandnon-guaranteedelements.

Therearealsovariousnon-participatinglong-termproductswithguarantees.Theprincipalguaranteesarethoseforwhole-of-life

contractswithfloorlevelsofpolicyholderbenefitsthataccrueatratessetatinceptionanddonotvarysubsequentlywithmarket
conditions.

364 Prudential plc AnnualReport2018

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US (Jackson)
TheprincipalfinancialoptionsandguaranteesinJacksonareassociatedwiththefixedannuity(FA)andvariableannuity(VA)lines
ofbusiness.

Fixedannuitiesprovidethat,atJackson’sdiscretion,itmayresettheinterestratecreditedtopolicyholders’accounts,subjectto
aguaranteedminimum.Theguaranteedminimumreturnvariesfrom1.0percentto5.5percentforbothyears,dependingonthe
particularproduct,jurisdictionwhereissued,anddateofissue.At31December2018,88percentoftheaccountvaluesonfixed
annuitiesareforpolicieswithguaranteesof3percentorless(31December2017:87percent),andtheaverageguaranteerateis
2.6percentforbothyears.

Fixedannuitiesalsopresentariskthatpolicyholderswillexercisetheiroptiontosurrendertheircontractsinperiodsofrapidlyrising

interestrates,possiblyrequiringJacksontoliquidateassetsataninopportunetime.

Jacksonissuesvariableannuity(VA)contractsforwhichitcontractuallyguaranteestothecontractholder,subjecttospecific

conditions,either:a)returnofnolessthantotaldepositsmadetothecontractadjustedforanypartialwithdrawals;b)totaldepositsmade
tothecontractadjustedforanypartialwithdrawalsplusaminimumreturn;orc)thehighestcontractvalueonaspecifiedanniversarydate
adjustedforanywithdrawalsfollowingthespecifiedcontractanniversary.Theseguaranteesincludebenefitsthatarepayableupon
depletionoffunds(GuaranteedMinimumWithdrawalBenefit(GMWB)),asdeathbenefits(GuaranteedMinimumDeathBenefits
(GMDB))orasincomebenefits(GuaranteedMinimumIncomeBenefits(GMIB)).Theseguaranteesgenerallyprotectthepolicyholders’
valueintheeventofpoorequitymarketperformance.JacksonhedgestheGMWBandGMDBguaranteesthroughtheuseofequity
optionsandfuturescontracts,andessentiallyfullyreinsurestheGMIBguarantees.

Jacksonalsoissuesfixedindexannuities(FIA)thatenablepolicyholderstoobtainaportionofanequity-linkedreturnwhileproviding

aguaranteedminimumreturn.Theguaranteedminimumreturnsareofasimilarnaturetothosedescribedaboveforfixedannuities.

UK and Europe (M&GPrudential)
TheonlysignificantfinancialoptionsandguaranteesinM&GPrudential’scoveredbusinessariseinthewith-profitsfund.

With-profitsproductsprovidereturnstopolicyholdersthroughbonusesthataresmoothed.Therearetwotypesofbonuses:annual

andfinal.Annualbonusesaredeclaredonceayearand,oncecredited,areguaranteedinaccordancewiththetermsoftheparticular
product.Finalbonusesareguaranteedonlyuntilthenextbonusdeclaration.TheUKwith-profitsfundalsoheldaprovisionof£49million
at31December2018(31December2017:£53million)tohonourguaranteesonasmallnumberofguaranteedannuityoptionproducts.

TheGroup’smainexposuretoguaranteedannuityoptionsinM&GPrudentialisthroughthenon-coveredbusinessofSAIF.
Aprovisionof£361millionwasheldinSAIFat31December2018(31December2017:£503million)tohonourtheguarantees.
Asdescribedinnote13(i)(a),theassetsandliabilitiesarewhollyattributabletothepolicyholdersofthefund.Thereforethemovement
intheprovisionhasnodirectimpactonshareholders’funds.

Time value
Thevalueoffinancialoptionsandguaranteescomprisestwoparts:

— Thefirstpartarisesfromadeterministicvaluationonbestestimateassumptions(theintrinsicvalue);and
— Thesecondpartarisesfromthevariabilityofeconomicoutcomesinthefuture(thetimevalue).

Whereappropriate,afullstochasticvaluationhasbeenundertakentodeterminethetimevalueofthefinancialoptionsandguarantees.
Theeconomicassumptionsusedforthestochasticcalculationsareconsistentwiththoseusedforthedeterministiccalculations.
Assumptionsspecifictothestochasticcalculationsreflectlocalmarketconditionsandarebasedonacombinationofactualmarketdata,
historicmarketdataandanassessmentoflong-termeconomicconditions.CommonprincipleshavebeenadoptedacrosstheGroupfor
thestochasticassetmodels,forexample,separatemodellingofindividualassetclassesbutwithanallowanceforcorrelationbetween
thevariousassetclasses.Detailsofthekeycharacteristicsofeachmodelaregiveninnotes14(iv),(v)and(vi).

Inderivingthetimevalueoffinancialoptionsandguarantees,managementactionsinresponsetoemerginginvestmentandfund
solvencyconditionshavebeenmodelled.Managementactionsencompass,butarenotconfinedto,investmentallocationdecisions,
levelsofreversionaryandterminalbonusesandcreditedrates.Bonusratesareprojectedfromcurrentlevelsandvariedinaccordance
withassumedmanagementactionsapplyingintheemerginginvestmentandfundsolvencyconditions.

Inallinstances,themodelledactionsareinaccordancewithapprovedlocalpracticeandthereforereflecttheoptionsactually
availabletomanagement.FortheUKwith-profitsfund,theactionsassumedareconsistentwiththosesetoutinthePrinciplesand
PracticesofFinancialManagementwhichexplainshowregularandfinalbonusrateswithinthediscretionaryframeworkaredetermined,
subjecttothegenerallegislativerequirementsapplicable.

www.prudential.co.uk

AnnualReport2018 Prudential plc 365

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

13 Methodology and accounting presentation continued

(i) Methodology continued
(e) Level of required capital
InadoptingtheEEVPrinciples,Prudentialhasbasedrequiredcapitalontheapplicablelocalstatutoryregulations,includingany
amountsconsideredtoberequiredabovethelocalstatutoryminimumrequirementstosatisfyregulatoryconstraints.

Forwith-profitsbusinessinAsiaandtheUK,theavailablecapitalinthefundissufficienttomeetthecapitalrequirements.
ForM&GPrudential,aportionoffutureshareholdertransfersexpectedfromthewith-profitsfundisrecognisedwithinnetworth,
togetherwiththeassociatedcapitalrequirements.

Forshareholder-backedbusiness,thefollowingcapitalrequirementsforlong-termbusinessoperationsapply:

— Asia:thelevelofrequiredcapitalhasbeensettoanamountatleastequaltolocalstatutorynotificationrequirements.ForChina
operations,thelevelofrequiredcapitalfollowstheapproachforembeddedvaluereportingissuedbytheChinaAssociationof
Actuaries(CAA)reflectingtheC-ROSSregime;

— US:thelevelofrequiredcapitalhasbeensetat250percentoftherisk-basedcapital(RBC)requiredbytheNationalAssociation

ofInsuranceCommissioners(NAIC)attheCompanyActionLevel(CAL);and

— UKandEurope:thecapitalrequirementsaresetattheSolvencyIISolvencyCapitalRequirement(SCR)forshareholder-backed
businessasawhole.Followingtheannounceddemerger,from1January2018thisdoesnotallowfordiversificationoutsidethe
plannedperimeterofthebusinesstobedemerged.

(f) With-profits business and the treatment of the estate
TheproportionofsurplusallocatedtoshareholdersfromtheUKwith-profitsfundhasbeenbasedonthepresentlevelof10percent.
Thevalueattributedtotheshareholders’interestintheestateisderivedbyincreasingfinalbonusrates(andrelatedshareholder
transfers)soastoexhausttheestateoverthelifetimeofthein-forcewith-profitsbusiness.Inanyscenarioswherethetotalassetsofthe
lifefundareinsufficienttomeetpolicyholderclaimsinfull,theexcesscostisfullyattributedtoshareholders.Similarprinciplesapply,
whereappropriate,forotherwith-profitsfundsoftheGroup’sAsiaoperations.

(g) Internal asset management
Thein-forceandnewbusinessresultsfromlong-termbusinessincludetheprojectedvalueofprofitsorlossesfromassetmanagement
andservicecompaniesthatsupporttheGroup’scoveredinsurancebusinesses.TheresultsoftheGroup’sassetmanagementoperations
includethecurrentyearprofitsfromthemanagementofbothinternalandexternalfunds.EEVbasisshareholders’otherincomeand
expenditureisadjustedtodeducttheunwindoftheexpectedinternalassetmanagementprofitmarginfortheyearasincludedin‘Other
operations’.Thedeductionisonabasisconsistentwiththatusedforprojectingtheresultsforcoveredinsurancebusiness.Group
operatingprofitaccordinglyincludesthevariancebetweenactualandexpectedprofitinrespectofmanagementoftheassetsfor
coveredbusiness.

(h) Allowance for risk and risk discount rates
Overview
UndertheEEVPrinciples,discountratesusedtodeterminethepresentvalueoffuturecashflowsaresetbyreferencetorisk-freerates
plusariskmargin.

ForAsiaandtheUS,therisk-freeratesarebasedon10-yearlocalgovernmentbondyields.ForUKandEurope,theEEVrisk-freerate

isbasedonthefulltermstructureofinterestrates,ieayieldcurve,whichisusedtodeterminetheembeddedvalueattheendofthe
reportingperiod.

Theriskmarginshouldreflectanynon-diversifiableriskassociatedwiththeemergenceofdistributableearningsthatisnotallowedfor
elsewhereinthevaluation.Inordertobetterreflectdifferencesinrelativemarketriskvolatilityinherentineachproductgroup,Prudential
setstheriskdiscountratestoreflecttheexpectedvolatilityassociatedwiththecashflowsforeachproductcategoryintheembedded
valuemodel,ratherthanataGrouplevel.

SincefinancialoptionsandguaranteesareexplicitlyvaluedundertheEEVmethodology,riskdiscountratesunderEEVareset

excludingtheeffectoftheseproductfeatures.

Theriskmarginrepresentstheaggregateoftheallowanceformarketrisk,additionalallowanceforcreditriskwhereappropriate,

andallowancefornon-diversifiablenon-marketrisk.Noallowanceisrequiredfornon-marketriskswheretheseareassumedtobe
fullydiversifiable.

Market risk allowance
Theallowanceformarketriskrepresentsthebetamultipliedbyanequityriskpremium.ExceptforUKshareholder-backedannuity
business(asexplainedbelow),suchanapproachhasbeenusedfortheGroup’sbusinesses.

Thebetaofaportfolioorproductmeasuresitsrelativemarketrisk.Theriskdiscountratesreflectthemarketriskinherentineach
productgroupandhencethevolatilityofproductcashflows.Thesearedeterminedbyconsideringhowtheprofitsfromeachproduct
areaffectedbychangesinexpectedreturnsonvariousassetclasses.Byconvertingthisintoarelativerateofreturn,itispossibleto
deriveaproduct-specificbeta.

Productlevelbetasreflectthemostrecentproductmixtoproduceappropriatebetasandriskdiscountratesforeachmajor

productgrouping.

366 Prudential plc AnnualReport2018

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Additional credit risk allowance
TheGroup’smethodologyistoallowappropriatelyforcreditrisk.Theallowancefortotalcreditriskistocover:

— Expectedlong-termdefaults;
— Creditriskpremium(toreflectthevolatilityindowngradeanddefaultlevels);and
— Short-termdowngradesanddefaults.

Theseallowancesareinitiallyreflectedindeterminingbestestimatereturnsandthroughthemarketriskallowancedescribedabove.

However,forthosebusinesseslargelybackedbyholdingsofdebtsecurities,theseallowancesintheprojectedreturnsandmarketrisk
allowancesmaynotbesufficientandanadditionalallowancemaybeappropriate.

Thepracticalapplicationoftheallowanceforcreditriskvariesdependinguponthetypeofbusinessasdescribedbelow:

Asia
ForAsia,theallowanceforcreditriskincorporatedintheprojectedratesofreturnandthemarketriskallowanceareconsideredtobe
sufficient.Accordingly,noadditionalallowanceforcreditriskisrequired.

Theprojectedratesofreturnforholdingsofcorporatebondscomprisetherisk-freerateplusanassessmentoflong-termspreadover

therisk-freerate.

US (Jackson)
ForJacksonbusiness,theallowanceforlong-termdefaultsof0.17percent(31December2017:0.19percent)isreflectedintherisk
marginreserve(RMR)chargethatisdeductedindeterminingtheprojectedspreadmarginbetweentheearnedrateontheinvestments
andthepolicyholdercreditingrate.

Theriskdiscountrateincorporatesanadditionalallowanceforcreditriskpremiumandshort-termdowngradesanddefaults
(0.2percentforvariableannuitybusinessand1.0percentfornon-variableannuitybusinessforbothyears),asshowninnote14(ii).
Indeterminingthisallowanceanumberoffactorshavebeenconsidered.Thesefactors,inparticular,include:

— Howmuchofthecreditspreadondebtsecuritiesrepresentsanincreasedshort-termcreditrisknotreflectedintheRMRlong-term
defaultassumptions,andhowmuchisliquiditypremium(whichisthepremiumrequiredbyinvestorstocompensatefortheriskof
longer-terminvestmentswhichcannotbeeasilyconvertedintocashatthefairmarketvalue).Inassessingthiseffect,consideration
hasbeengiventoanumberofapproachestoestimatingtheliquiditypremiumbyconsideringrecentstatisticaldata;and
— PolicyholderbenefitsforJacksonfixedannuitybusinessarenotfixed.Itispossibleinadverseeconomicscenariostopasson
acomponentofcreditlossestopolicyholders(subjecttoguaranteefeatures)throughlowerinvestmentreturnscreditedto
policyholders.Consequently,itisonlynecessarytoallowforthebalanceofthecreditriskintheriskdiscountrate.

Theleveloftheadditionalallowanceisassessedateachreportingperiodtotakeaccountofprevailingcreditconditionsandasthe
businessinforcealtersovertime.Theadditionalallowanceforvariableannuitybusinesshasbeensetatone-fifthofthenon-variable
annuitybusinesstoreflecttheproportionoftheallocatedholdingsofgeneralaccountdebtsecurities.

ThelevelofallowancediffersfromthatforUKannuitybusinessforinvestmentportfoliodifferencesandtotakeaccountofthe
managementactionsavailableinadverseeconomicscenariostoreducecreditingratestopolicyholders,subjecttoguaranteefeatures
oftheproducts.

UK and Europe (M&GPrudential)
(1) Shareholder-backed annuity business
Forshareholder-backedannuitybusiness,Prudentialhasusedamarketconsistentembeddedvalue(MCEV)approachtoderivean
impliedriskdiscountratewhichisthenappliedtotheprojectedbestestimatecashflows.

IntheannuityMCEVcalculations,astheassetsaregenerallyheldtomaturitytomatchliabilities,thefuturecashflowsarediscounted

usingtheswapyieldcurveplusanallowanceforliquiditypremiumbasedontheSolvencyIIallowanceforcreditrisk.TheSolvencyII
allowanceissetbytheEuropeanInsuranceandOccupationalPensionsAuthority(EIOPA)usingaprudentassumptionthatallfuture
downgradeswillbereplacedannually,andallowingforthecreditspreadfloor.

ForthepurposesofpresentationintheEEVresults,theresultsproducedonthisbasisarereconfigured.Underthisapproachthe
projectedearnedrateofreturnonthedebtsecuritiesheldisdeterminedafterallowingforabestestimatecreditriskallowance.The
remainingelementsofprudencewithintheSolvencyIIallowanceareincorporatedintotheriskmarginincludedinthediscountrate,
showninnote14(iii).

(2) With-profits fund non-profit annuity business 
Fornon-profitannuitybusinessattributabletotheUKwith-profitsfund,thebasisfordeterminingtheaggregateallowanceforcreditrisk
isconsistentwiththatappliedforUKshareholder-backedannuitybusiness(asdescribedabove).Theallowanceforcreditriskforthis
businessistakenintoaccountindeterminingtheprojectedcashflowsfromthewith-profitsfund,whichareinturndiscountedattherisk
discountrateapplicabletoalloftheprojectedcashflowsfromthefund.

(3) With-profits fund holdings of debt securities
Thewith-profitsfundholdsdebtsecuritiesaspartofitsinvestmentportfoliobackingpolicyholderliabilitiesandunallocatedsurplus.
Theassumedearnedrateforwith-profitholdingsofcorporatebondsisdefinedastherisk-freerateplusanassessmentofthelong-term
spreadoverriskfree,netofexpectedlong-termdefaults.Thisapproachissimilartothatappliedforequitiesandpropertiesforwhichthe
projectedearnedrateisdefinedastherisk-freerateplusalong-termriskpremium.

www.prudential.co.uk

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13 Methodology and accounting presentation continued

(i) Methodology continued
Allowance for non-diversifiable non-market risks 
Themajorityofnon-marketandnon-creditrisksareconsideredtobediversifiable.Anallowancefornon-diversifiablenon-marketrisksis
estimatedassetoutbelow:

Abaselevelallowanceof50basispointsisappliedtocoverthenon-diversifiablenon-marketrisksassociatedwiththeGroup’s
businesses.FortheGroup’sAsiaoperationsinIndonesia,thePhilippines,Taiwan,ThailandandVietnam,additionalallowancesare
appliedforemergingmarketriskrangingfrom100to250basispoints.Theleveloftheseallowancesarereviewedandupdatedbasedon
anassessmentofarangeofpre-definedemergingmarketriskindicators,aswellastheGroup’sexposureandexperienceinthebusiness
units.At31December2018,theChinaallowancefornon-marketriskwasreducedreflectingthegrowthinthesizeofthebusiness,
increasingmanagementexposureandexperienceinthecountryandanimprovementinourriskassessmentofthemarket.Forthe
Group’sUSbusinessandUKandEuropebusiness,noadditionalallowanceisnecessary.

(i) Foreign currency translation
Foreigncurrencyprofitsandlosseshavebeentranslatedataverageexchangeratesfortheyear.Foreigncurrencyassetsandliabilities
havebeentranslatedatyear-endexchangerates.TheprincipalexchangeratesareshowninnoteA1oftheIFRSfinancialstatements.

(j) Taxation
Indeterminingthepost-taxprofitfortheyearforcoveredbusiness,theoveralltaxrateincludestheimpactoftaxeffectsdeterminedon
alocalregulatorybasis.Taxpaymentsandreceiptsincludedintheprojectedcashflowstodeterminethevalueofin-forcebusinessare
calculatedusingratesthathavebeenannouncedandsubstantivelyenactedbytheendofthereportingperiod.

(k) Inter-company arrangements
TheEEVresultsforcoveredbusinessincorporateannuitiesestablishedinthePACnon-profitsub-fundfromvestingpensionpoliciesin
SAIF(whichisnotcoveredbusiness).TheEEVresultsalsoincorporatetheeffectofthereinsurancearrangementofnon-profitimmediate
pensionannuityliabilitiesofSAIFtothePACnon-profitsub-fund.

(ii) Accounting presentation
(a) Analysis of post-tax profit
Totheextentapplicable,thepresentationoftheEEVpost-taxprofitfortheyearisconsistentwiththeclassificationbetweenoperating
andnon-operatingresultswiththebasisthattheGroupappliesfortheanalysisofIFRSbasisresults.Operatingresultsreflectunderlying
resultsincludinglonger-terminvestmentreturns,whicharedeterminedasdescribedinnote13(ii)(b)andincorporatethefollowing:

— Newbusinesscontribution,asdefinedinnote13(i)(b);
— Unwindofdiscountonthevalueofin-forcebusinessandotherexpectedreturns,asdescribedinnote13(ii)(c);
— Theimpactofroutinechangesofestimatesrelatingtooperatingassumptions,asdescribedinnote13(ii)(d);and
— Operatingexperiencevariances,asdescribedinnote13(ii)(e).

Non-operatingresultscomprise:

— Short-termfluctuationsininvestmentreturns;
— Themarktomarketvaluemovementsoncorestructuralborrowings;
— Theeffectofchangesineconomicassumptions;and
— Theimpactofcorporatetransactionsundertakenintheyear.

Inaddition,operatingresultsincludetheeffectofchangesintaxlegislation,unlessthesechangesareone-offandstructuralinnature,
suchastheimpactoftheUStaxreformin2017(seenote16),orprimarilyaffectthelevelofprojectedinvestmentreturns,inwhichcase
theyarereflectedasanon-operatingresult.

Totalprofitattributabletoshareholdersandbasicearningspershareincludetheseitems,togetherwithactualinvestmentreturns.

TheGroupbelievesthatoperatingprofit,asadjustedfortheseitems,betterreflectsunderlyingperformance.

ForM&GPrudential,theembeddedvalueincorporatesSolvencyIItransitionalmeasures,whicharerecalculatedusingmanagement’s

estimateoftheimpactofoperatingandmarketconditionsatthevaluationdate.Theimpactofthisrecalculationisrecordedwithinthe
correspondingcomponentoftheanalysisofpost-taxprofit.

(b) Investment returns included in operating profit
Fortheinvestmentelementoftheassetscoveringthenetworthoflong-terminsurancebusiness,investmentreturnsarerecognisedin
operatingresultsattheexpectedlong-termrateofreturn.Theseexpectedreturnsarecalculatedbyreferencetotheassetmixofthe
portfolio.Forthepurposeofcalculatingthelonger-terminvestmentreturntobeincludedintheoperatingresultofthewith-profits
fundofM&GPrudential,whereassetsbackingtheliabilitiesandunallocatedsurplusaresubjecttomarketvolatility,assetvaluesatthe
beginningofthereportingperiodareadjustedtoremovetheeffectsofshort-termmarketmovementsasexplainedinnote13(ii)(c).

368 Prudential plc AnnualReport2018

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Forthepurposeofdeterminingthelong-termreturnsfordebtsecuritiesofUSoperationsforfixedannuityandothergeneralaccount
business,ariskmarginreservechargeisincludedwhichreflectstheexpectedlong-termrateofdefaultbasedonthecreditqualityofthe
portfolio.ForJackson,interest-relatedrealisedgainsandlossesareamortisedtotheoperatingresultsoverthematurityperiodofthesold
bondsandforequity-relatedinvestments,along-termrateofreturnisassumed,whichreflectstheaggregationofend-of-periodrisk-free
ratesandtheequityriskpremium.ForUSvariableannuityseparateaccountbusiness,operatingprofitincludestheunwindofdiscount
ontheopeningvalueofin-forcebusinessadjustedtoreflectend-of-periodprojectedratesofreturnwiththeexcessordeficitofthe
actualreturnrecognisedwithinnon-operatingprofit,togetherwithrelatedhedgingactivity.

ForUKannuitybusiness,rebalancingoftheassetportfoliobackingtheliabilitiestopolicyholdersmay,fromtimetotime,takeplaceto
alignitmorecloselywiththeinternalbenchmarkofcreditqualitythatmanagementapplies.Suchrebalancingwillresultinachangeinthe
projectedyieldontheassetportfolioandtheallowancefordefaultrisk.Theneteffectofthesechangesisincludedintheoperatingresult
fortheyear.

(c) Unwind of discount and other expected returns
TheGroup’smethodologyindeterminingtheunwindofdiscountandotherexpectedreturnsisbyreferenceto:

— Thevalueofin-forcebusinessatthebeginningoftheyear(adjustedfortheeffectofcurrentyeareconomicandoperatingassumption

changes);and

— Requiredcapitalandsurplusassets.

Inapplyingthisgeneralapproach,theunwindofdiscountincludedinoperatingprofitforM&GPrudentialisdescribedbelow.

M&GPrudential
Theunwindisdeterminedbyreferencetoanimpliedsingleriskdiscountrate.TheEEVrisk-freerateisbasedonayieldcurve(assetout
innote13(i)(h)),whichisusedtoderiveanimpliedsinglediscountratewhich,ifthisratehadbeenused,wouldreproducethesame
embeddedvalueasthatcalculatedbyreferencetotheyieldcurve.Thedifferencebetweentheoperatingprofitdeterminedusingthe
singleimplieddiscountrateandthatderivedusingtheyieldcurveisincludedwithinnon-operatingprofit.

Forwith-profitsbusiness,theopeningvalueofin-forceisadjustedfortheeffectofshort-terminvestmentvolatilityduetomarket
movements(iesmoothed).Inthesummarystatementoffinancialpositionandfortotalprofitreporting,assetvaluesandinvestment
returnsarenotsmoothed.At31December2018,theshareholders’interestinthesmoothedsurplusassetsusedforthispurposeonly
were£12millionhigher(31December2017:£57millionlower)thanthesurplusassetscarriedinthestatementoffinancialposition.

(d) Effect of changes in operating assumptions
Operatingprofitincludestheeffectofchangestonon-economicassumptionsonthevalueofin-forceattheendoftheyear.For
presentationalpurposestheeffectofchangesisdelineatedtoshowtheeffectontheopeningvalueofin-forceasoperatingassumption
changes,withtheexperiencevariancessubsequentlybeingdeterminedbyreferencetotheend-of-yearassumptions(seenote13(ii)(e)).

(e) Operating experience variances
Operatingprofitincludestheeffectofexperiencevariancesonnon-economicassumptions,suchaspersistency,mortalityandmorbidity,
expensesandotherfactors,whicharecalculatedwithreferencetotheend-of-yearassumptions.

(f) Effect of changes in economic assumptions
Movementsinthevalueofin-forcebusinessatthebeginningoftheyearcausedbychangesineconomicassumptions,netoftherelated
changeinthetimevalueofcostofoptionsandguarantees,arerecordedinnon-operatingresults.

14 Assumptions

Principal economic assumptions
TheEEVbasisresultsfortheGroup’soperationshavebeendeterminedusingeconomicassumptionswherethelong-termexpected
ratesofreturnoninvestmentsandriskdiscountratesaresetbyreferencetoyear-endrisk-freeratesofreturn(definedbelowforeachof
theGroup’sinsuranceoperations).Expectedreturnsonequityandpropertyassetclassesandcorporatebondsarederivedbyaddinga
riskpremium,basedontheGroup’slong-termview,totherisk-freerate.

Thetotalprofitthatemergesoverthelifetimeofanindividualcontractascalculatedusingtheembeddedvaluebasisisthesameover

timeasthatcalculatedundertheIFRSbasis.Sincetheembeddedvaluebasisreflectsdiscountedfuturecashflows,undertheEEV
methodologytheprofitemergenceisadvanced,thusmorecloselyaligningthetimingoftherecognitionofprofitwiththeeffortsandrisks
ofcurrentmanagementactions,particularlywithregardtobusinesssoldduringtheyear.

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14 Assumptions continued

Principal economic assumptions continued
(i) Asia
Therisk-freeratesofreturnforAsiaaredefinedas10-yeargovernmentbondyieldsattheendoftheyear.

Risk discount rate %

New business

In-force business

10-year government bond 
yield %

Expected long-term 
Inflation %

31 Dec
2018

31 Dec
2017

31 Dec
2018

31 Dec
2017

31 Dec
2018

31 Dec
2017

31 Dec
2018

31 Dec
2017

China
HongKong notes (b)(d)
Indonesia
Malaysia note (d)
Philippines
Singapore note (d)
Taiwan
Thailand
Vietnam
Totalweightedriskdiscountrate note (a)

8.1
4.4
12.4
6.6
14.5
3.4
4.5
10.0
12.6
5.4

9.7
4.1
10.6
6.4
12.7
3.5
4.3
9.8
12.6
5.3

8.1
4.4
12.4
6.6
14.5
4.2
4.4
10.0
12.6
5.8

9.7
4.1
10.6
6.5
12.7
4.4
3.9
9.8
12.6
5.7

3.3
2.7
8.2
4.1
7.0
2.1
0.9
2.5
5.1

3.9
2.4
6.4
3.9
5.2
2.0
0.9
2.3
5.1

3.0
2.5
4.5
2.5
4.0
2.0
1.5
3.0
5.5

3.0
2.5
4.5
2.5
4.0
2.0
1.5
3.0
5.5

Notes
(a)

(b)
(c)
(d)

TheweightedriskdiscountratesforAsiaoperationsshownabovehavebeendeterminedbyweightingeachmarket’sriskdiscountratesbyreferencetothepost-taxEEVbasis
newbusinesscontributionandtheclosingvalueofin-forcebusiness.ThechangesintheriskdiscountratesforindividualAsiabusinessunitsreflectthemovementsin10-year
governmentbondyields,changesintheeconomicbasisandchangesinproductmix.
ForHongKongtheassumptionsshownareforUSdollardenominatedbusiness.Forotherbusinessunits,theassumptionsareforlocalcurrencydenominatedbusiness.
EquityriskpremiumsinAsiarangefrom4.0percentto9.4percent(2017:4.0percentto9.4percent).
ThemeanequityreturnassumptionsforthemostsignificantequityholdingsoftheAsiaoperationsare:

HongKong
Malaysia
Singapore

(ii) US
Therisk-freeratesofreturnfortheUSaredefinedasthe10-yeartreasurybondyieldattheendoftheyear.

31 Dec 2018 % 31 Dec 2017 %

6.7
10.6
8.6

6.4
10.4
8.5

31 Dec 2018 % 31 Dec 2017 %

7.1
0.2

4.4
1.0

6.9
6.8
2.7
0.17
6.7
2.9
4.0
17.5

6.8
0.2

4.1
1.0

6.7
6.5
2.4
0.19
6.4
3.0
4.0
18.0

31 Dec 2018 %

31 Dec 2017 %

January to 
June 
issues

July to 
December 
issues

January to 
June 
issues

July to 
December 
issues

1.75
2.00
0.50

1.75
2.00
0.50

1.50
1.75
0.50

1.25
1.50
0.50

Riskdiscountrate:

Variableannuity:

Riskdiscountrate
Additionalallowanceforcreditriskincludedinriskdiscountrate note 13(i)(h)

Non-variableannuity:
Riskdiscountrate
Additionalallowanceforcreditriskincludedinriskdiscountrate note 13(i)(h)

Weightedaveragetotal:

Newbusiness
In-forcebusiness

US10-yeartreasuryyield
Allowanceforlong-termdefaultsincludedinprojectedspread note 13(i)(h)
Pre-taxexpectedlong-termnominalrateofreturnforUSequities
Expectedlong-termrateofinflation
Equityriskpremium
S&Pequityreturnvolatility

Note
Assumednewbusinessspreadmarginsareasfollows:

Fixedannuitybusiness*†
Fixedindexannuitybusiness*
Institutionalbusiness

*Theassumedspreadmargingradesuplinearlyby25basispointstoalong-termassumptionoverfiveyears.
†Includingtheproportionofvariableannuitybusinessinvestedinthegeneralaccount.

370 Prudential plc AnnualReport2018

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(iii) UK and Europe
Therisk-freerateisbasedonthefulltermstructureofinterestrates,ieayieldcurve,whichisusedtodeterminetheembeddedvalueat
theendofthereportingperiod.Theseyieldcurvesareusedtoderivepre-taxexpectedlong-termnominalratesofinvestmentreturnand
riskdiscountrates.Forthepurposeofdeterminingtheunwindofdiscountintheanalysisofoperatingprofit,theseyieldcurvesareused
toderiveasingleimpliedriskdiscountrate,asexplainedinnote13(i)(h).

Thissingleimpliedriskdiscountrateisshown,alongwiththe15-yearnominalrateofinvestmentreturnand15-yearrateofinflation

basedontheinflationyieldcurve.

Shareholder-backed annuity in-force business: note (a)
Riskdiscountrate
Pre-taxexpected15-yearnominalratesofinvestmentreturn note (c)
With-profits and other business:
Riskdiscountrate: note (b)
Newbusiness
In-forcebusiness

Pre-taxexpected15-yearnominalratesofinvestmentreturn: note (c)

Overseasequities
Property
15-yeargiltyield
Corporatebonds

Expected15-yearrateofinflation
Equityriskpremium

31 Dec 2018 % 31 Dec 2017 %

4.7
3.1

4.9
5.0

4.0
2.6

4.7
4.8

6.5 to 10.1
4.4
1.7
3.5
3.6
4.0

6.2to10.1
4.4
1.6
3.4
3.5
4.0

Notes
(a)
(b)

(c)

Forshareholder-backedannuitybusiness,themovementsinthepre-taxlong-termnominalratesofreturnandriskdiscountratesreflecttheeffectofchangesinassetyields.
Theriskdiscountratesforwith-profitsandotherbusinessshownaboverepresentsaweightedaveragetotaloftheratesappliedtodeterminethepresentvalueoffuturecashflows,
includingtheportionoffuturewith-profitsbusinessshareholders’transfersrecognisedinnetworth.
ThetablebelowshowsthepatternoftheUKrisk-freeSolvencyIIspotyieldcurveattheendof31December:

31 Dec 2018

31Dec2017

1 year

1.0%

0.6%

5 year

10 year

15 year

20 year

1.2%

0.9%

1.3%

1.2%

1.4%

1.3%

1.5%

1.4%

Stochastic assumptions
Detailsaregivenbelowofthekeycharacteristicsofthemodelsusedtodeterminethetimevalueofthefinancialoptionsandguarantees
asreferredtoinnote13(i)(d).

(iv) Asia
— ThestochasticcostofguaranteesisprimarilyofsignificancefortheHongKong,Malaysia,SingaporeandTaiwanoperations;
— Theprincipalassetclassesaregovernmentandcorporatebonds;
— TheassetreturnmodelsaresimilartothemodelsasdescribedforM&GPrudentialbelow;and
— Thevolatilityofequityreturnsrangesfrom18percentto35percentforbothyears,andthevolatilityofgovernmentbondyields

rangesfrom1.1percentto2.0percent(2017:from1.1percentto2.0percent).

(v) US (Jackson)
— Interestratesandequityreturnsareprojectedusingalog-normalgeneratorreflectinghistoricalmarketdata;
— Corporatebondreturnsarebasedontreasuryyieldsplusaspreadthatreflectscurrentmarketconditions;and
— Thevolatilityofequityreturnsrangesfrom17percentto26percent(2017:from18percentto27percent),andthestandard

deviationofinterestratesrangesfrom3.4percentto3.7percent(2017:from2.5percentto2.8percent).

(vi) UK and Europe (M&GPrudential)
— Interestratesareprojectedusingastochasticinterestratemodelcalibratedtothecurrentmarketyields;
— Equityreturnsareassumedtofollowalog-normaldistribution;
— Thecorporatebondreturniscalculatedbasedonarisk-freereturnplusamean-revertingspread;
— Propertyreturnsarealsomodelledbasedonarisk-freereturnplusariskpremiumwithastochasticprocessreflectingtotalproperty

returns;and

— Thestandarddeviationofequitiesandpropertyrangesfrom14percentto20percentforbothyears.

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14 Assumptions continued

Operating assumptions
(vii) Best estimate assumptions
Bestestimateassumptionsareusedforthecashflowprojections,wherebestestimateisdefinedasthemeanofthedistributionoffuture
possibleoutcomes.Theassumptionsarereviewedactivelyandchangesaremadewhenevidenceexiststhatmaterialchangesinfuture
experiencearereasonablycertain.

Assumptionsrequiredinthecalculationofthevalueofoptionsandguarantees,forexamplerelatingtovolatilitiesandcorrelations,or
dynamicalgorithmslinkingliabilitiestoassets,havebeensetequaltothebestestimatesand,wherevermaterialandpractical,reflectany
dynamicrelationshipsbetweentheassumptionsandthestochasticvariables.

Demographic assumptions
Persistency,mortalityandmorbidityassumptionsarebasedonananalysisofrecentexperience,butalsoreflectexpectedfuture
experience.Whererelevant,whencalculatingthetimevalueoffinancialoptionsandguarantees,policyholderwithdrawalratesvaryin
linewiththeemerginginvestmentconditionsaccordingtomanagement’sexpectations.Whenprojectingcashflowsformedical
reimbursementbusinessthatisrepricedannually,explicitallowanceismadeforexpectedfuturepremiumsinflationandseparatelyfor
futuremedicalclaimsinflation.The2018EEVresultsreflectthisapproach.Previously,medicalclaimsinflationwasimplicitlyallowedfor
byassumingthatallincreasesinmedicalclaimcostsweredirectlyoffsetbyfuturepremiumincreaseswithnoimpactonprofits.

Expense assumptions
Expenselevels,includingthoseofservicecompaniesthatsupporttheGroup’slong-termbusinessoperations,arebasedoninternal
expenseanalysisandareappropriatelyallocatedtoacquisitionofnewbusinessandrenewalofin-forcebusiness.Formaturebusiness,it
isPrudential’spolicynottotakecreditforfuturecostreductionprogrammesuntiltheactionstoachievethesavingshavebeendelivered.
Anallowanceismadeforshort-termrequiredexpenses,thatarenotrepresentativeofthelonger-termexpenseloadingsoftherelevant
businesses.At31December2018,theallowanceheldforthesecostsacrosstheGroupwas£(436)millionmainlyarisinginAsia.Expense
overrunsarereportedwheretheseareexpectedtobeshort-lived,includingbusinessesthataregrowingrapidlyoraresub-scale.

ForAsiaoperations,theexpensescomprisecostsbornedirectlyandrechargedcostsfromtheAsiaRegionalHeadOfficethatare
attributabletocoveredbusiness.Theassumedfutureexpensesfortheseoperationsalsoincludeprojectionsofthesefuturerecharges.
Developmentexpensesarechargedasincurred.

Corporateexpenditure,whichisincludedinotherincomeandexpenditure,comprises:

— ExpenditureforGroupHeadOffice,totheextentnotallocatedtotheUKwith-profitsfunds,togetherwithrestructuringcosts

incurredacrossthegroup;and

— ExpenditureoftheAsiaRegionalHeadOfficethatisnotallocatedtothecoveredbusinessorassetmanagementoperationswhichis

chargedasincurred.Thesecostsareprimarilyforcorporaterelatedactivitiesandareincludedwithincorporateexpenditure.

(viii) Tax rates
Theassumedlong-termeffectivetaxratesforoperationsreflecttheincidenceoftaxableprofitsandlossesintheprojectedcashflowsas
explainedinnote13(i)(j).

Thelocalstatutorycorporatetaxratesapplicableforthemostsignificantoperationsfor2018and2017areasfollows:

Asiaoperations:
HongKong
Indonesia
Malaysia
Singapore
USoperations
UKoperations

%








16.5percenton5percentofpremiumincome
25.0
24.0
17.0
2017:35.0;2018:21.0
2017and2018:19.0;from1April2020:17.0

372 Prudential plc AnnualReport2018

www.prudential.co.uk

15 Insurance new business premiumsnote(i)

Asia
US
UKandEurope

Group total

Asia
Cambodia
HongKong
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam

South-east Asia operations including  

Hong Kong

China note (ii)
Taiwan
India note (iii)

Total

US
Variableannuities
EliteAccess(variableannuity)
Fixedannuities
Fixedindexannuities
Wholesale

Total

UK and Europe
Bonds
Corporatepensions
Individualpensions
Incomedrawdown
Otherproducts

Total

Single premiums 

Regular premiums 

Annual premium 
equivalents (APE)
note13(i)(b)

 Present value of new 
business premiums 
(PVNBP)
note13(i)(b)

2018 £m 2017 £m

2018 £m 2017 £m

2018 £m 2017 £m

2018 £m 2017 £m

2,316
15,423
13,382

2,299
16,622
13,044

31,121

31,965

–
343
205
84
43
930
217
20

–
582
288
73
62
859
139
8

1,842
103
292
79

2,316

2,011
179
46
63

2,299

10,810
1,681
340
251
2,341

11,536
2,013
454
295
2,324

15,423

16,622

3,539
69
5,681
2,555
1,538

3,509
103
5,747
2,218
1,467

13,382

13,044

3,513
–
177

3,690

20
1,663
215
243
83
369
95
144

2,832
292
182
207

3,513

–
–
–
–
–

–

–
117
35
–
25

177

3,575
–
187

3,762

16
1,667
268
271
71
361
70
133

2,857
276
208
234

3,575

–
–
–
–
–

–

–
130
32
–
25

187

3,744
1,542
1,516

6,802

20
1,697
236
251
87
462
117
146

3,016
302
211
215

3,744

1,081
168
34
25
234

1,542

354
124
603
256
179

3,805
1,662
1,491

6,958

16
1,725
297
278
77
447
84
134

3,058
294
213
240

3,805

1,154
201
45
30
232

1,662

351
140
607
222
171

20,754
15,423
14,073

20,405
16,622
13,784

50,250

50,811

89
10,200
910
1,322
296
3,611
609
708

70
10,027
1,183
1,398
287
3,463
421
659

17,745
1,313
788
908

17,508
1,299
634
964

20,754

20,405

10,810
1,681
340
251
2,341

11,536
2,013
454
295
2,324

15,423

16,622

3,540
443
5,832
2,555
1,703

3,510
533
5,897
2,218
1,626

1,516

1,491

14,073

13,784

Group total

31,121

31,965

3,690

3,762

6,802

6,958

50,250

50,811

Notes
(i)

Thetablesshownaboveareprovidedasanindicativevolumemeasureoftransactionsundertakeninthereportingperiodthathavethepotentialtogenerateprofitsfor
shareholders.Theamountsshownarenot,andnotintendedtobe,reflectiveofpremiumincomerecordedintheIFRSincomestatement.AreconciliationofAPEandgrossearned
premiumsonanIFRSbasisisprovidedinnoteIII(g)withintheunauditedfinancialinformation.

(ii) NewbusinessinChinaisincludedatPrudential’s50percentinterestintheChinalifeoperation.
(iii) NewbusinessinIndiaisincludedatPrudential’s26percentinterestintheIndialifeoperation.

www.prudential.co.uk

AnnualReport2018 Prudential plc 373

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationNotes on the EEV basis results continued

16 Impact of US tax reform

On22December2017,TheTaxCutsandJobsActintheUSwasenactedintolaweffectivefrom1January2018.Thetaxreformpackage
asawhole,whichincludedareductioninthecorporateincometaxratefrom35percentto21percentandanumberofspecificmeasures
affectingUSlifeinsurers,resultedina£390millionbenefitinnon-operatingprofitreflectedwithinthe2017results.Thepositiveimpact
onanEEVbasisrepresentedthebenefitoffutureprofitsbeingtaxedatalowerrate,partiallyoffsetbyareductioninthenetdeferredtax
assetheldinthebalancesheettoreflectremeasurementatthenewlowertaxrate,togetherwithareductioninthebenefitfromthe
dividendreceiveddeductionontaxableprofitsfromvariableannuitybusiness.InJune2018,theNationalAssociationofInsurance
Commissioners(NAIC)formallyapprovedchangestoRBCcapitalfactorsthatreflectedtheDecember2017UStaxreformandthe2018
EEVresultsreflectthesechangesasshowninnotes6and9.

17 Corporate transactions

Disposals and other corporate transactions

TransactionsassociatedwithM&GPrudential note (i)
Othertransactions note (ii)

2018 £m

2017 £m

(376)
(75)

(451)

–
80

80

Notes
(i)







Transactions associated with M&GPrudential
ThefollowingtransactionsreducedtheGroup’sEEVby£(376)million,whichprimarilyreflectsthelossofprofitsontheportionofannuityliabilitiessold.
Intention to demerge the Group’s UK and Europe business and transfer of Hong Kong insurance subsidiaries
InMarch2018,theGroupannounceditsintentiontodemergeitsUKandEuropebusiness(M&GPrudential)fromPrudentialplc,resultingintwoseparatelylistedcompanies.In
preparationfortheUKdemergerprocess,duringDecember2018,thelegalownershipofPrudentialplc’sHongKonginsurancesubsidiarieswastransferredfromThePrudential
AssuranceCompanyLimited(M&GPrudential’sUKregulatedInsuranceentity)toPrudentialCorporationAsiaLimited.
Sale of shareholder annuity portfolio 
InMarch2018,M&GPrudentialreinsured£12.0billionofitsshareholderannuityportfolio(IFRSliabilitiesvaluedasat31December2017)toRothesayLife.Underthetermsofthe
agreement,thereinsuranceisexpectedtobefollowedbyaPartVIItransferofmostofthereinsuredportfolioby30June2019.The2018EEVresultsincludetheimpactonEEV
resultingfromthistransfer.

(ii) Other transactions


In2018,othercorporatetransactionsresultedinanEEVlossof£(75)million(2017:£80milliongain).ThisprimarilyrelatestoadditionalcostsincurredinexitingtheUS
broker-dealerbusiness(whichrealisedapost-taxgainof£80millionwhentheindependentbroker-dealernetworkwassoldtoLPLFinancialLLCin2017)andcostsrelatedtothe
preparationfortheannounceddemergerdiscussedabove.

18 Post balance sheet events

Renewal of strategic bancassurance alliance with United Overseas Bank Limited
InJanuary2019,theGroupannouncedtherenewalofitsregionalstrategicbancassurancealliancewithUnitedOverseasBankLimited
(UOB).Thenewagreementextendstheoriginalalliancewhichcommencedin2010to2034andincreasesthegeographicalscopeto
includeafifthmarket,Vietnam,alongsidetheexistingmarketsacrossSingapore,Malaysia,ThailandandIndonesia.

Aspartofthistransaction,PrudentialhasagreedtopayUOBaninitialfeeof£662million(translatedusingaSingaporedollar:£

foreignexchangerateof1.7360)fordistributionrightswhichisnotdependentonfuturesalesvolumes.Thisamountwillbepaidinthree
instalmentsof£230millioninFebruary2019,£331millioninJanuary2020and£101millioninJanuary2021.InlinewiththeGroup’s
policy,theseamountswillbecapitalisedasdistributionrightsintangibleasset.

374 Prudential plc AnnualReport2018

www.prudential.co.uk

 
Statement of Directors’ responsibilities in 
respect of the European Embedded Value 
(EEV) basis supplementary information

The directors have chosen to prepare supplementary information in accordance with the 
European Embedded Value Principles dated April 2016 by the European Insurance CFO 
Forum (‘the EEV Principles’) using the methodology and assumptions set out in the Notes 
on the EEV basis results.

WhencompliancewiththeEEVPrinciples
isstated,thoseprinciplesrequirethe
directorstopreparesupplementary
informationinaccordancewiththe
EmbeddedValueMethodology(EVM)
containedintheEEVPrinciplesandto
discloseandexplainanynon-compliance
withtheEEVguidanceincludedintheEEV
Principles.

InpreparingtheEEVsupplementary
information,thedirectorshave:

— Preparedthesupplementary

informationinaccordancewiththeEEV
Principles;

— Identifiedanddescribedthebusiness

coveredbytheEVM;

— AppliedtheEVMconsistentlytothe

coveredbusiness;

— Determinedassumptionsonarealistic

basis,havingregardtopast,currentand
expectedfutureexperienceandtoany
relevantexternaldata,andthenapplied
themconsistently;

— Madeestimatesthatarereasonableand

consistent;and

— Describedthebasisonwhichbusiness
thatisnotcoveredbusinesshasbeen
includedinthesupplementary
information,includinganymaterial
departuresfromtheaccounting
frameworkapplicabletotheGroup’s
financialstatements.

www.prudential.co.uk

AnnualReport2018 Prudential plc 375

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIndependent auditor’s report to Prudential plc 
on the European Embedded Value (EEV) basis 
supplementary information

Opinions and conclusions arising 
from our audit
Our opinion on the EEV basis 
supplementary information is 
unmodified
WehaveauditedtheEEVbasis
supplementaryinformation
ofPrudentialplc(“theCompany”)forthe
yearended31December2018setoutin
theEEVbasisresultsandNotesonthe
EEVbasisresultspages.TheEEVbasis
supplementaryinformationshouldbe
readinconjunctionwiththeGroup
financialstatements.

Inouropinion,theEEVbasis
supplementaryinformationofthe
Companyfortheyearended31December
2018hasbeenproperlyprepared,inall
materialrespects,inaccordancewiththe
EuropeanEmbeddedValuePrinciples
datedApril2016bytheEuropean
InsuranceCFOForum(“theEEV
Principles”)usingthemethodologyand
assumptionssetoutintheNotesonthe
EEVbasisresults.

The impact of uncertainties due to 
the UK exiting the European Union 
on our audit
Uncertaintiesrelatedtotheeffectsof
Brexitarerelevanttounderstandingour
auditofthefinancialstatements.Allaudits
assessandchallengethereasonableness
ofestimatesmadebythedirectorsand
relateddisclosuresandtheappropriateness
ofthegoingconcernbasisofpreparation
ofthefinancialstatements.Allofthese
dependonassessmentsofthefuture
economicenvironmentandthegroup’s
futureprospectsandperformance.Brexit
isoneofthemostsignificanteconomic
eventsfortheUK,andatthedateof
thisreportitseffectsaresubjectto
unprecedentedlevelsofuncertaintyof
outcomes,withthefullrangeofpossible
effectsunknown.Weapplieda
standardisedfirm-wideapproachin
responsetothatuncertaintywhen
assessingthegroup’sfutureprospects
andperformance.However,noaudit
shouldbeexpectedtopredictthe
unknowablefactorsorallpossiblefuture
implicationsforacompanyandthisis
particularlythecaseinrelationtoBrexit.

Respective responsibilities of 
directors and auditor
AsexplainedmorefullyintheDirectors’
ResponsibilitiesStatementsetouton
page375,thedirectorshaveaccepted
responsibilityforthepreparationof
thesupplementaryinformationonthe
EEVbasisinaccordancewiththe
EEVPrinciples.

Ourresponsibilityistoaudit,andexpress
anopinionon,thesupplementary
informationinaccordancewiththeterms
ofourengagementandinaccordancewith
InternationalStandardsonAuditing(UK).
Thosestandardsrequireustocomply
withtheFinancialReportingCouncil’s
EthicalStandard.

Scope of an audit of financial 
statements performed in 
accordance with ISAs (UK)
Adescriptionofthescopeofanaudit
offinancialstatementsisprovidedon
ourwebsiteatwww.kpmg.com/uk/
auditscopeukco2014a.Thisreportis
madesubjecttoimportantexplanations
regardingourresponsibilities,aspublished
onthatwebsite,whichareincorporated
intothisreportasifsetoutinfulland
shouldbereadtoprovideanunderstanding
ofthepurposeofthisreport,thework
wehaveundertakenandthebasisof
ouropinions.

The purpose of this report and 
restrictions on its use by persons 
other than the Company 
ThisreportismadesolelytotheCompany
inaccordancewiththetermsofour
engagement.Ourauditworkhasbeen
undertakensothatwemightstatetothe
Companythosematterswehavebeen
engagedtostateinthisreportandforno
otherpurpose.Tothefullestextent
permittedbylaw,wedonotacceptor
assumeresponsibilitytoanyoneotherthan
theCompanyforourauditwork,forthis
report,orfortheopinionswehaveformed.

Philip Smart
(SeniorStatutoryAuditor)
forandonbehalfofKPMGLLP,
StatutoryAuditor
CharteredAccountants
London

12March2019

376 Prudential plc AnnualReport2018

www.prudential.co.uk

0
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Additional information

Index to the additional unaudited financial information

Risk factors

Glossary

Shareholder information

How to contact us

Page

378

407

416

420

423

www.prudential.co.uk

AnnualReport2018 Prudential plc 377

0
7



A
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Index to the additional unaudited 
financial information*

I

IFRS profit and loss before tax

(a) Analysisoflong-terminsurancebusinessadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsbydriver

(b) Asiaoperations–analysisofoperatingprofitbybusinessunit

(c) Analysisofassetmanagementoperatingprofitbasedonlonger-terminvestmentreturns

(d) ContributiontoUKlong-termfinancialmetricsfromspecificmanagementactionsundertakentopositionthebalancesheet

moreefficientlyundertheSolvencyIIregime

II Other information

(a) Holdingcompanycashflow

(b) Fundsundermanagement

(c) SolvencyIIcapitalposition

(d) Reconciliationofexpectedtransferofvalueofin-forcebusiness(VIF)andrequiredcapitaltofreesurplus

(e) Foreigncurrencysourceofkeymetrics

(f) Optionschemes

(g) SelectedhistoricalfinancialinformationofPrudential

III Calculation of alternative performance measures

(a) ReconciliationofadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnstoprofitbeforetax

(b) CalculationofreturnonIFRSshareholders’funds

(c) CalculationofIFRSgearingratio

(d) CalculationofIFRSshareholders’fundspershare

(e) Calculationofassetmanagementcost/incomeratio

(f) ReconciliationofAsiarenewalinsurancepremiumtogrossearnedpremiums

(g) ReconciliationofAPEnewbusinesssalestoearnedpremiums

(h) ReconciliationbetweenIFRSandEEVshareholders’funds

(i) ReconciliationofEEVoperatingprofitbasedonlonger-terminvestmentreturns

(j) Calculationofreturnonembeddedvalue

(k) CalculationofEEVshareholders’fundspershare

Page

379

385

385

387

388

389

390

394

399

399

401

403

404

404

404

404

405

405

406

406

406

406

*Inthisadditionalunauditedfinancialinformation‘operatingprofit’referstoadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturns.

378 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information

I IFRS profit and loss information

I(a) Analysis of long-term insurance business adjusted IFRS operating profit based on longer-term investment 
returns by driver
ThisscheduleclassifiestheGroup’sadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsfromlong-terminsurance
operationsintotheunderlyingdrivers,usingthefollowingcategories:

— Spread incomerepresentsthedifferencebetweennetinvestmentincomeandamountscreditedtocertainpolicyholderaccounts.
Itexcludestheoperatinginvestmentreturnonshareholdernetassets,whichhasbeenseparatelydisclosedasexpectedreturnon
shareholderassets.

— Fee incomerepresentsprofitsdrivenbynetinvestmentperformance,beingassetmanagementfeesthatvarywiththesizeofthe

underlyingpolicyholderfundsnetofinvestmentmanagementexpenses.

— With-profitsrepresentthepre-taxshareholders’transferfromthewith-profitsfundsfortheyear.
— Insurance marginprimarilyrepresentsprofitsderivedfromtheinsurancerisksofmortalityandmorbidity.
— Margin on revenuesprimarilyrepresentsamountsdeductedfrompremiumstocoveracquisitioncostsandadministrationexpenses.
— Acquisition costs and administration expensesrepresentexpensesincurredintheyearattributabletoshareholders.These

excludeitemssuchasrestructuringcostswhicharenotincludedinthesegmentprofitforinsurance,aswellasitemsthataremore
appropriatelyincludedinothersourcesofearningslines(eginvestmentexpensesarenettedagainstinvestmentincomeaspartof
spreadincomeorfeeincomeasappropriate).

— DAC adjustments compriseDACamortisationfortheyear,excludingamountsrelatedtoshort-termfluctuationsininvestment

returns,netofcostsdeferredinrespectofnewbusiness.

Analysis of adjusted IFRS operating profit based on longer-term investment returns by source and margin analysis 
of Group long-term insurance business
ThefollowinganalysisexpressescertainoftheGroup’ssourcesofadjustedIFRSoperatingprofitbasedonlong-terminvestmentreturns
asamarginofpolicyholderliabilitiesorotherrelevantdrivers.DetailsonthecalculationoftheGroup’saveragepolicyholderliability
balancesaregiveninnote(iv)attheendofthissection.

Average
liability
note(iv)

85,850
175,443
147,318

Margin
bps
note(ii)

105
155
27

6,802
265,597

(34)%
(91)

Spreadincome
Feeincome
With-profits
Insurancemargin
Marginonrevenues
Expenses:
 Acquisitioncosts note (i)
 Administrationexpenses
 DACadjustments note (v)
Expectedreturnonshareholderassets

Shareofrelatedtaxchargesfromjointventures

andassociate note (vi)

Longevityreinsuranceandothermanagement

actionstoimprovesolvency

Changesinlongevityassumptionbasis
Provisionforguaranteedminimumpension

equalisation

Insurancerecoveriesofcostsassociatedwith

reviewofpastannuitysales

Long-termbusinessadjustedIFRSoperating
profitbasedonlonger-terminvestment
returns

Asia

US

2018 £m

UK and
Europe

583
2,445
–
949
–

(759)
(1,204)
(114)
11

1,911

232
210
71
1,481
2,105

(1,503)
(1,029)
326
129

2,022

(40)

84
56
320
50
149

(57)
(180)
4
102

528

–

58
441

(55)

166

Total 

899
2,711
391
2,480
2,254

(2,319)
(2,413)
216
242

4,461

(40)

58
441

(55)

166

1,982

1,911

1,138

5,031

www.prudential.co.uk

AnnualReport2018 Prudential plc 379

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationI IFRS profit and loss information continued

I(a) Analysis of long-term insurance business adjusted IFRS operating profit based on longer-term investment 
returns by driver continued

Spreadincome
Feeincome
With-profits
Insurancemargin
Marginonrevenues
Expenses:
 Acquisitioncosts note (i)
 Administrationexpenses
 DACadjustments note (v)
Expectedreturnonshareholderassets

Shareofrelatedtaxchargesfromjointventures

andassociate note (vi)

Longevityreinsuranceandothermanagement

actionstoimprovesolvency

Changesinlongevityassumptionbasis
Provisionforreviewofpastannuitysales

Long-termbusinessadjustedIFRSoperating
profitbasedonlonger-terminvestment
returns

Spreadincome
Feeincome
With-profits
Insurancemargin
Marginonrevenues
Expenses:
 Acquisitioncosts note (i)
 Administrationexpenses
 DACadjustments note (v)
Expectedreturnonshareholderassets

Shareofrelatedtaxchargesfromjointventures

andassociate note (vi)

Longevityreinsuranceandothermanagement

actionstoimprovesolvency

Changesinlongevityassumptionbasis
Provisionforreviewofpastannuitysales

Long-termbusinessadjustedIFRSoperating
profitbasedonlonger-terminvestment
returns

Average
liability
note(iv)

88,908
166,839
136,474

Margin
bps
note(ii)

126
156
25

6,958
261,114

(35)%
(88)

Average
liability
note(iv)

87,553
162,267
136,496

Margin
bps
note(ii)

124
155
25

6,767
255,313

(35)%
(87)

Asia

US

2017 AER £m

UK and
Europe

234
205
59
1,341
2,098

(1,499)
(967)
241
126

1,838

(39)

–
–
–

751
2,343
–
906
–

(876)
(1,174)
260
4

2,214

–

–
–
–

137
61
288
55
189

(68)
(164)
4
104

606

–

276
204
(225)

Total

1,122
2,609
347
2,302
2,287

(2,443)
(2,305)
505
234

4,658

(39)

276
204
(225)

1,799

2,214

861

4,874

Asia

US

2017 CER £m 
note(iii)

UK and
Europe

228
195
57
1,293
2,021

(1,450)
(933)
235
120

1,766

(39)

–
–
–

725
2,262
–
875
–

(846)
(1,134)
251
4

2,137

–

–
–
–

137
61
288
55
189

(68)
(164)
4
104

606

–

276
204
(225)

Total

1,090
2,518
345
2,223
2,210

(2,364)
(2,231)
490
228

4,509

(39)

276
204
(225)

1,727

2,137

861

4,725

380 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continued 
 
 
 
(iv)

TheratioofacquisitioncostsiscalculatedasapercentageofAPEsalesincludingwith-profitssales.Acquisitioncostsincludeonlythoserelatingtoshareholder-backedbusiness.

Notes to sources of earnings tables throughout I(a)
(i)
(ii) Marginrepresentstheoperatingreturnearnedintheyearasaproportionoftherelevantclassofaveragepolicyholderliabilitiesexcludingunallocatedsurplus.
(iii)

The2017comparativeinformationhasbeenpresentedatAERandCERtoeliminatetheimpactofforeignexchangetranslation.CERresultsarecalculatedbytranslatingprior
yearresultsusingthecurrentyearforeignexchangerates.AllCERprofitfigureshavebeentranslatedatcurrentyearaveragerates.ForAsiaCERaveragepolicyholderliability
calculations,theamountshavebeentranslatedusingcurrentyearopeningandclosingexchangerates.FortheUSCERaverageliabilitycalculations,theamountshavebeen
translatedatthecurrentyearmonth-endclosingexchangerates.SeenoteA1intheIFRSfinancialstatementsforforeignexchangeratesused.
ForUKandEuropeandAsia,openingandclosingpolicyholderliabilitieshavebeenusedtoderiveanaveragebalancefortheyear,asaproxyforaveragebalancesthroughout
theyear.ThecalculationofaverageliabilitiesforJacksonisgenerallyderivedfrommonth-endbalancesthroughouttheyear,asopposedtoopeningandclosingbalancesonly.
TheaverageliabilitiesforfeeincomeinJacksonhavebeencalculatedusingdailybalancesinsteadofmonth-endbalancesinordertoprovideamoremeaningfulanalysisofthe
feeincome,whichischargedonthedailyaccountbalance.Averageliabilitiesforspreadincomearebasedonthegeneralaccountliabilitiestowhichspreadincomeattaches.
AverageliabilitiesusedtocalculatetheadministrationexpensemarginexcludetheREALICliabilitiesreinsuredtothirdpartiespriortotheacquisitionbyJackson.
TheDACadjustmentscontainacreditof£55millioninrespectofjointventuresandassociatein2018(2017:AERcreditof£43million).

(v)
(vi) UnderIFRS,theGroup’sshareofresultsfromitsinvestmentsinjointventuresandassociateaccountedforusingtheequitymethodisincludedintheGroup’sprofitbeforetaxona
netofrelatedtaxbasis.In2018,theGroupalteredthepresentationofitsanalysisofAsiaadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsbydrivertoshow
thesetaxchargesseparatelyinorderforthecontributionfromthejointventuresandassociatetobeincludedinthemarginanalysisonaconsistentbasisastherestoftheAsia
operations.2017comparativeshavebeenre-presentedaccordingly.

Margin analysis of long-term insurance business – Asia

Spreadincome
Feeincome
With-profits
Insurancemargin
Marginonrevenues
Expenses:
 Acquisitioncosts note (i)
 Administrationexpenses
 DACadjustments note (v)
Expectedreturnonshareholderassets

Shareofrelatedtaxchargesfromjoint

venturesandassociate note (vi)

AdjustedIFRSoperatingprofitbased
onlonger-terminvestmentreturns

2017 AER

Average
liability 
note(iv)
£m

16,359
18,767
30,115

Margin
note(ii)
bps

143
109
20

3,805
35,126

(39)%
(275)

2018

Average
liability 
note(iv)
£m

18,895
20,105
36,309

Margin
note(ii)
bps

123
104
20

Profit 

£m

232
210
71
1,481
2,105

(1,503)
3,744
(1,029) 39,000

(40)%
(264)

326
129

2,022

(40)

1,982

Profit 

£m

234
205
59
1,341
2,098

(1,499)
(967)
241
126

1,838

(39)

1,799

2017 CER note(iii)

Average
liability 
note(iv)
£m

16,351
18,638
30,137

Margin 
note(ii)
bps

139
105
19

3,671
34,989

(39)%
(267)

Profit 

£m

228
195
57
1,293
2,021

(1,450)
(933)
235
120

1,766

(39)

1,727

Analysis of Asia adjusted IFRS operating profit based on longer-term investment returns by driver:

— SpreadincomehasincreasedonaCERbasisby2percent(AER:decreasedby1percent)to£232millionin2018,withadecrease

inthemarginonaCERbasisfrom139basispointsin2017to123basispointsin2018(AER:decreasedfrom143basispointsin2017
to123basispointsin2018)predominantlyreflectingthechangeininvestmentmix,countryandproductmix.

— Feeincomehasincreasedby8percentonaCERbasis(AER:2percent)to£210millionin2018,broadlyinlinewiththeincreasein

movementinaverageunit-linkedpolicyholderliabilities.

— Insurancemarginhasincreasedby15percentonaCERbasis(AER:10percent)to£1,481millionin2018,primarilyreflectingthe

continuedgrowthofthein-forcebook,whichcontainsarelativelyhighproportionofrisk-basedproducts.

— Marginonrevenueshasincreasedby4percentonaCERbasis(AER:lessthan1percent)to£2,105millionin2018,primarily
reflectinghigherpremiumstogetherwiththeeffectofchangesinproductmixandhigherpremiumallocationtopolicyholders.
— Acquisitioncostshaveincreasedby4percentonaCERbasis(AER:lessthan1percent)to£1,503millionin2018,comparedtoa

2percentincreaseinAPEsalesonaCERbasis,resultinginanincreaseintheacquisitioncostsratio.Theanalysisinthetableabove
usesshareholderacquisitioncostsasaproportionoftotalAPEsales.Ifwith-profitssaleswereexcludedfromthedenominator,the
acquisitioncostratiowouldbecome69percent(2017:67percentonaCERbasis),theincreasebeingtheresultofproductand
countrymix.

— Administrationexpensesincludingrenewalcommissionshaveincreasedby10percentonaCERbasis(AER:6percent)to

£1,029millionin2018asthebusinesscontinuestoexpand.OnaCERbasis,theadministrationexpenseratiohasdecreasedfrom
267basispointsin2017to264basispointsin2018asaresultofchangesincountryandproductmix.

www.prudential.co.uk

AnnualReport2018 Prudential plc 381

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationI IFRS profit and loss information continued

I(a) Analysis of long-term insurance business adjusted IFRS operating profit based on longer-term investment 
returns by driver continued
Margin analysis of long-term insurance business – US

Spreadincome
Feeincome
Insurancemargin
Expenses:

Acquisitioncosts note (i)
Administrationexpenses
DACadjustments

Expectedreturnonshareholderassets

AdjustedIFRSoperatingprofitbased
onlonger-terminvestmentreturns

2018

Average
liability
note(iv)
£m

Profit 

£m

583

37,608
2,445 133,407

949

Margin
note(ii)
bps

155
183

2017 AER

Average
liability 
note(iv)
£m

Profit 

£m

751

38,918
2,343 125,440

906

Margin 
note(ii)
bps

193
187

2017 CER note(iii)

Profit 

£m

Average
liability 
note(iv)
£m

725

37,571
2,262 120,997

875

Margin
note(ii)
bps

193
187

(759)

1,542
(1,204) 175,319

(49)%
(69)

(876)

1,662
(1,174) 169,725

(53)%
(69)

(846)

1,605
(1,134) 164,061

(53)%
(69)

(114)
11

1,911

260
4

2,214

251
4

2,137




Analysis of US adjusted IFRS operating profit based on long-term investment returns by driver: 

— Spreadincomehasdecreasedby20percentonaCERbasis(AER:22percent)to£583millionin2018.Thereportedspreadmargin
decreasedto155basispointsfrom193basispointsin2017,primarilyduetotheimpactofincreasingLIBORoninterestrateswaps,
lowerinvestmentyieldsandmaturingofswapspreviouslyenteredintotomorecloselymatchtheassetandliabilityduration.
Excludingtheeffectofthesehistoricswaptransactions,thespreadmarginwouldhavebeen130basispoints(2017:144basispoints
atCERandAER).

— Feeincomehasincreasedby8percentonaCERbasis(AER:4percent)to£2,445millionduring2018,primarilyduetohigher

averageseparateaccountbalancesresultingfrompositivenetflowsfromvariableannuitybusinessandmarketappreciationduring
mostof2018beforeadeclineinthefourthquarterof2018.Feeincomemarginhasdecreasedto183basispoints(2017:187basis
pointsatCERandAER)primarilyreflectingachangeinbusinessmix.

— Insurancemarginrepresentsprofitsfrominsurancerisks,includingvariableannuityguaranteesandothersundryitems.Insurance
marginincreasedby8percentonaCERbasis(AER:5percent)to£949millionin2018mainlyduetohigherincomefromvariable
annuityguaranteesandfavourablemortalityexperience.

— Acquisitioncosts,whicharecommissionsandexpensesincurredtoacquirenewbusiness,includingthosethatarenotdeferrable,
havedecreasedby10percentonaCERbasis(AER:13percent).Thisreflectsa4percentdecreaseinAPEsalesandlowerlevelof
front-endedcommissions.

— Administrationexpensesincreasedby6percentonaCERbasis(AER:3percent)to£(1,204)millionduring2018,primarilyasaresult
ofhigherasset-basedcommissions.Excludingtheseasset-basedcommissions,theresultingadministrationexpenseratiowouldbe
lowerat34basispoints(2017:35basispointsatCERandAER).

— DACadjustmentsin2018wasnegative£(114)million(comparedto£251millioncreditin2017onaCERbasis)duetoanincreasein

theDACamortisationcharge.ThehigherDACamortisationchargeariseslargelyfromanaccelerationofamortisationof£(194)million
(2017:creditfordecelerationof£83milliononaCERbasis)primarilyrelatingtothemarketreturnsin2018andthereversalofthe
benefitreceivedin2015underthemeanreversionformula.

382 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continuedAnalysis of adjusted IFRS operating profit based on longer-term investment returns before and after acquisition 
costs and DAC adjustments

2018 £m

Acquisition costs

2017 AER £m

Acquisition costs

2017 CER £m
note(iii)

Acquisition costs

Before 
acquisi-
tion costs 
and DAC
 adjust-
ments

After 
acquisi-
tion costs 
and DAC
 adjust-
ments

Before 
acquisi-
tion costs 
and DAC
 adjust-
ments

Incurred Deferred

After 
acquisi-
tion costs 
and DAC
 adjust-
ments

Before 
acquisi-
tion costs 
and DAC
 adjust-
ments

After 
acquisi-
tion costs 
and DAC
 adjust-
ments

Incurred Deferred

Incurred Deferred

Totaladjusted

IFRSoperating
profitbased
onlonger-term
investment
returnsbefore
acquisition
costsandDAC
adjustments
Lessnewbusiness

strain

Amortisationof
previously
deferred
acquisition
costs:
Normal
(Accelerated)

decelerated

2,784

2,784

2,830

2,830

2,732

2,732

(759)

569

(190)

(876)

663

(213)

(846)

640

(206)

Total

2,784

(759)

(114) 1,911

2,830

(876)

(489)

(489)

(194)

(194)

(489)

(489)

86

260

86

2,214

2,732

(846)

(472)

(472)

83

251

83

2,137

Analysis of adjusted IFRS operating profit based on longer-term investment returns for US operations by product

Spreadbusiness
Feebusiness
Lifeandotherbusiness

Total insurance operations note

USassetmanagementandbroker-dealer

Total US operations

2018 £m

2017 £m

2018 vs 2017 %

297
1,532
82

1,911

8

1,919

AER

317
1,788
109

2,214

10

2,224

CER

306
1,726
105

2,137

9

2,146

AER

(6)%
(14)%
(25)%

(14)%

(20)%

(14)%

CER

(3)%
(11)%
(22)%

(11)%

(11)%

(11)%

Note
TheanalysisofadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsforUSoperationsbyproductrepresentsthenetprofitgeneratedbyeachlineofbusinessafter
allocationofcosts.Broadly:
–Spreadbusinessisthenetprofitforfixedannuity,fixedindexedannuityandguaranteedinvestmentcontractsandlargelycomprisesspreadincomelesscosts.
–Feebusinessrepresentsprofitsfromvariableannuityproducts.Aswellasfeeincome,revenueforthisproductlineincludesspreadincomefrominvestmentsdirectedtothegeneral

accountandothervariableannuityfeesincludedininsurancemargin.

–LifeandotherbusinessincludestheprofitsfromtheREALICbusinessandotherclosedlifebooks.Revenueallocatedtothisproductlineincludesspreadincomeandpremiumsand

policychargesforlifeprotection,whichareincludedininsurancemarginafterclaimcosts.Insurancemarginformsthevastmajorityofrevenue.



www.prudential.co.uk

AnnualReport2018 Prudential plc 383

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationI IFRS profit and loss information continued

I(a) Analysis of long-term insurance business adjusted IFRS operating profit based on longer-term investment 
returns by driver continued
Margin analysis of long-term insurance business – UK and Europe

Spreadincome
Feeincome
With-profits
Insurancemargin
Marginonrevenues
Expenses:
 Acquisitioncosts note (i)
 Administrationexpenses
 DACadjustments
Expectedreturnonshareholderassets

Longevityreinsuranceandothermanagement

actionstoimprovesolvency

Changesinlongevityassumptionbasis
Provisionforguaranteedminimumpension

equalisation

Insurancerecoveriesofcostsassociatedwith

reviewofpastannuitysales

Provisionforreviewofpastannuitysales

AdjustedIFRSoperatingprofitbasedon

longer-terminvestmentreturns

Profit

£m

84
56
320
50
149

(57)
(180)
4
102

528

58
441

(55)

166
–

1,138

2018

Average 
liability 
note(iv)
£m

29,347
21,931
111,009

Margin 
note(ii)
bps 

29
26
29

1,516
51,278

(4)%

(35)

2017

Average 
liability 
note(iv)
£m

33,631
22,632
106,359

Margin 
note(ii)
bps 

41
27
27

1,491
56,263

(5)%
(29)

Profit

£m

137
61
288
55
189

(68)
(164)
4
104

606

276
204

–

–
(225)

861




Analysis of UK and Europe adjusted IFRS operating profit based on longer-term investment returns by driver: 

— Spreadincomehasreducedfrom£137millionin2017to£84millionin2018reflectingtherun-offofthein-forceannuityportfolio

andtheeffectofthereinsuranceof£12.0billionofannuityportfoliostoRothesayLifeenteredintoinMarch2018.

— Feeincomeprincipallyrepresentsassetmanagementfeesfromunit-linkedbusiness(includingdirectinvestmentonlybusinessto
Grouppensionschemeswhereliabilityflowsaredrivenbyasmallnumberoflargesinglemandatetransactionsandmostlyarises
withintheUKandEuropeassetmanagementbusiness).Feeincomeisaftercostsrelatingtomanagingtheunderlyingfundswhich
includerecentrationalisationactivitytoremovesub-scalefunds.Ifthesecostsandthedirectinvestmentonlyschemesareexcluded,
thefeemarginontheremainingbalanceswouldbe36basispoints(2017:40basispoints).

— Marginonrevenuesrepresentspremiumchargesforexpensesofshareholder-backedbusinessandothersundrynetincome.
— The£441millionfavourableeffectoflongevityassumptionrelatestochangestoannuitantmortalityassumptionstoreflectcurrent

mortalityexperienceandtheadoptionoftheContinuousMortalityInvestigation(CMI)2016model.Furtherinformationonchanges
tomortalityassumptionsisgiveninnoteC4.1(d)intheIFRSfinancialstatements.

— Anallowanceprovisionof£(55)millionhasbeenmadein2018toreflectthecostsofequalisingguaranteedminimumpensionbenefits
onpensionproductssoldbytheinsurancebusinessfollowingtherulingbytheHighCourtinOctober2018.Furtherinformationis
providedinnoteC9intheIFRSfinancialstatements.

— The2018insurancerecoveriesofcostsassociatedwithundertakingareviewofpastannuitysalesof£166million(2017:£nil)is

explainedinnoteC11,‘Provisions’,intheIFRSfinancialstatements.

384 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continued 
 
I(b) Asia operations – analysis of IFRS operating profit by business unit
Operatingprofitbasedonlonger-terminvestmentreturnsforAsiaoperationsisanalysedasfollows:

HongKong
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam

South-east Asia operations including Hong Kong
China
Taiwan
Other
Non-recurrentitems note

Total insurance operations
Shareofrelatedtaxchargesfromjointventuresandassociate*
Developmentexpenses

Total long-term business operating profit

Assetmanagement(EastspringInvestments)

Total Asia operations

2018 £m

AER
2017 £m

CER
2017 £m

2017 AER
vs 2018

2017 CER
vs 2018

443
416
194
43
329
113
149

1,687
143
51
51
94

2,026
(40)
(4)

1,982

182

2,164

346
457
173
41
272
107
135

1,531
121
43
71
75

1,841
(39)
(3)

1,799

176

1,975

332
415
178
38
269
108
129

1,469
119
41
67
73

1,769
(39)
(3)

1,727

171

1,898

28%
(9)%
12%
5%
21%
6%
10%

10%
18%
19%
(28)%
25%

10%
(3)%
(33)%

10%

3%

10%

33%
0%
9%
13%
22%
5%
16%

15%
20%
24%
(24)%
29%

15%
(3)%
(33)%

15%

6%

14%

*UnderIFRS,theGroup’sshareofresultsfromitsinvestmentsinjointventuresandassociateaccountedforusingtheequitymethodisincludedintheGroup’sprofitbeforetaxonanet
ofrelatedtaxbasis.In2018,theGroupalteredthepresentationofitsanalysisofAsiaoperatingprofittoshowthesetaxchargesseparatelyinorderforthecontributionfromthejoint
venturesandassociatetobeincludedintheoperatingprofitanalysisonaconsistentbasisastherestoftheAsia’soperations.2017comparativeshavebeenre-presentedaccordingly.

Note
In2018,theIFRSoperatingprofitbasedonlonger-terminvestmentreturnsforAsiainsuranceoperationsincludedanetcreditof£94million(2017:£75million)representingasmall
numberofitemsthatarenotexpectedtoreoccur,includingtheimpactofarefinementtotherun-offoftheallowanceforprudencewithintechnicalprovisions,withinSingapore.

I(c) Analysis of asset management operating profit based on longer-term investment returns 

Operatingincomebeforeperformance-relatedfees
Performance-relatedfees

Operatingincome(netofcommission) note (i)
Operatingexpense note (i)
Shareofassociate’sresults
Group’sshareoftaxonjointventures’operatingprofit

Operatingprofitbasedonlonger-terminvestmentreturns

Averagefundsundermanagement
Marginbasedonoperatingincome*
Cost/incomeratio†












2018 £m

M&GPrudential
asset
 management
note(ii)

Eastspring
Investments
note(ii)

1,100
15

1,115
(654)
16
–

477

424
17

441
(232)
–
(27)

182

£276.6bn
40bps
59%

£146.3bn
29bps
55%

www.prudential.co.uk

AnnualReport2018 Prudential plc 385

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationI IFRS profit and loss information continued

I(c) Analysis of asset management operating profit based on longer-term investment returns continued

Operatingincomebeforeperformance-relatedfees
Performance-relatedfees

Operatingincome(netofcommission) note (i)
Operatingexpense note (i)
Shareofassociate’sresults
Group'sshareoftaxonjointventures'operatingprofit

Operatingprofitbasedonlonger-terminvestmentreturns

Averagefundsundermanagement
Marginbasedonoperatingincome*
Cost/incomeratio†







2017 £m

M&GPrudential
asset
 management
note(ii)

Eastspring
Investments
note(ii)

1,034
53

1,087
(602)
15
–

500

421
17

438
(238)
–
(24)

176

£275.9bn
37bps
58%

£128.4bn
33bps
56%

*Marginrepresentsoperatingincomebeforeperformance-relatedfeesasaproportionoftherelatedfundsundermanagement(FUM).Monthlyclosinginternalandexternalfunds

managedbytherespectiveentityhavebeenusedtoderivetheaverage.AnyfundsheldbytheGroup’sinsuranceoperationsthataremanagedbythirdpartiesoutsidethePrudential
Groupareexcludedfromtheseamounts.M&GPrudentialoperatingexpenseincludes£27millionofBrexitpreparationcosts.

†Cost/incomeratiorepresentscostasapercentageofoperatingincomebeforeperformance-relatedfees.

Notes
(i)

OperatingincomeandexpenseincludetheGroup’spre-taxshareofcontributionfromjointventuresbutexcludesanycontributionfromassociate.Intheconsolidatedincome
statementoftheIFRSfinancialstatements,thenetpost-taxincomeofthejointventuresandassociateisshownasasinglelineitem.

(ii) OperatingincomebeforeperformancerelatedfeesandmarginonrelatedfundsundermanagementforM&GPrudentialassetmanagementandEastspringInvestmentscanbe

furtheranalysedasfollows:

2018

2017



2018

2017

*Institutionalincludesinternalfunds.

M&GPrudential asset management

Operating income before performance related fees

Margin
bps 

Institutional*
£m

Margin
bps 

85

85

438

430

22

21

Eastspring Investments

Operating income before performance related fees

Margin
bps 

Institutional*
£m

Margin
bps 

50

57

172

172

18

20

Total
£m

1,100

1,034

Total
£m

424

421

Retail
£m

662

604

Retail
£m

252

249

Margin
bps 

40

37

Margin
bps 

29

33

386 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continuedI(d) Contribution to UK long-term financial metrics from specific management actions undertaken to position 
the balance sheet more efficiently under the Solvency II regime
In2018,furthermanagementactionsweretakentoimprovethesolvencyoftheUKandEuropeinsuranceoperationsandtomitigate
marketrisks.Theseactionsincludedrepositioningthefixedincomeassetportfoliotoimprovethetrade-offbetweenyieldandcreditrisk.
Nonewlongevityreinsurancetransactionswereundertakenin2018(2017:longevityreinsurancetransactionsenteredintocovering
£0.5billionofIFRSannuityliabilities).

TheeffectoftheseactionsontheUK’slong-termIFRSoperatingprofit,underlyingfreesurplusgenerationandEEVoperatingprofit,

beforerestructuringcosts,isshowninthetablesbelow.

IFRS operating profit of UK long-term business before tax



Longevityreinsurancetransactions

Shareholder-backedannuitynewbusiness
In-forcebusiness:

 Othermanagementactionstoimprovesolvency
 Changesinlongevityassumptionbasis




Provisionforthereviewofpastannuitysales
Insurancerecoveriesinrespectofabovecosts
Provisionforguaranteedminimumpensionequalisation

With-profitsandotherin-force

TotalIFRSoperatingprofitbeforerestructuringcosts


Underlying free surplus generation of UK long-term business 









Expectedin-forceandreturnonnetworth
Longevityreinsurancetransactions
Othermanagementactionstoimprovesolvency
Changesinlongevityassumptionbasis
Provisionforthereviewofpastannuitysales
Insurancerecoveriesinrespectofabovecosts
Provisionforguaranteedminimumpensionequalisation

Otherin-force

Underlyingfreesurplusgeneratedfromin-forcebusiness
Newbusinessstrain

Totalfreesurplusgenerationbeforerestructuringcosts


EEV post-tax operating profit of UK long-term business

Unwindofdiscountandotherexpectedreturn
Longevityreinsurancetransactions
Othermanagementactionstoimprovesolvency
Changesinlongevityassumptionbasis
Provisionforthereviewofpastannuitysales
Insurancerecoveriesinrespectofabovecosts
Provisionforguaranteedminimumpensionequalisation

Otherin-force

Operatingprofitfromin-forcebusiness
Newbusinessprofit

TotalEEVoperatingprofitbeforerestructuringcosts



2018 £m

2017 £m

9

–
58
441
–
166
(55)
610
519

1,138

9

31
245
204
(225)
–
–
255
597

861

2018 £m

2017 £m

686
–
54
364
–
138
(95)
461
130

1,277
(102)

1,175

706
15
385
179
(187)
–
–
392
(28)

1,070
(175)

895

2018 £m

2017 £m

474
–
141
330
–
138
(48)
561
(13)

1,022
352

1,374

465
(6)
127
195
(187)
–
–
129
79

673
342

1,015

www.prudential.co.uk

AnnualReport2018 Prudential plc 387

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
II Other information

II(a) Holding company cash flow*

Net cash remitted by business units:
Asia
US
UK and Europe:
 With-profitsremittance

 Assetmanagementremittance

Shareholder-backedinsurancebusinessremittance

 OtherUKpaidtotheGroup(includingPrudentialCapital)

Total UK net remittances to the Group

Net remittances to the Group from business units note (i)
Netinterestpaid
Taxreceived
Corporateactivities
Total central outflows

Operating holding company cash flow before dividend
Dividendpaid

Operating holding company cash flow after dividend
Non-operatingnetcashflow note (ii)

Totalholdingcompanycashflow
 Cashandshort-terminvestmentsatbeginningofyear


Foreignexchangemovements

Cash and short-term investments at end of year note (iii)

2018 £m

2017 £m

699
342

233
97
324
654
37

691

1,732
(366)
142
(206)
(430)

1,302
(1,244)

58
913

971
2,264
1

3,236

645
475

215
105
323
643
25

668

1,788
(415)
152
(207)
(470)

1,318
(1,159)

159
(511)

(352)
2,626
(10)

2,264

*TheholdingcompanycashflowdiffersfromtheIFRScashflowstatement,whichincludesallcashflowsintheperiodincludingthoserelatingtobothpolicyholderandshareholderfunds.

TheholdingcompanycashflowisthereforeamoremeaningfulindicationoftheGroup’scentralliquidity.

Netcashremittancescomprisedividendsandothertransfersfrombusinessunitsthatarereflectiveofemergingearningsandcapitalgeneration.

Notes
(i)
(ii) Non-operatingnetcashflowprincipallyrelatestotheissueofsubordinateddebtlessrepaymentofdebt,andpaymentsfordistributionrightsandacquisitionofsubsidiaries.
(iii)

Includingcentralfinancesubsidiaries.



388 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continuedII(b) Funds under management
(a) Summary
Forourassetmanagementbusinesses,fundsmanagedonbehalfofthirdpartiesarenotrecordedonthebalancesheet.Theyare,
however,adriverofprofitability.Wethereforeanalysethemovementinthefundsundermanagementeachperiod,focusingonthose
whichareexternaltotheGroupandthoseprimarilyheldbytheinsurancebusinesses.Thetablebelowanalyses,bysegment,thefunds
oftheGroupheldinthestatementoffinancialpositionandtheexternalfundsthataremanagedbyPrudential’sassetmanagement
operations.

Asiaoperations:
Internalfunds
EastspringInvestments’externalfunds

USoperations:internalfunds

UKandEuropeoperations:

Internalfunds,includingPruFund-backedproducts
Externalfunds

Otheroperations

Grouptotalfundsundermanagement note

Note
Totalfundsundermanagementcomprise:

Totalinvestmentspertheconsolidatedstatementoffinancialposition
ExternalfundsofM&GPrudentialandEastspringInvestments(asanalysedinnote(b)below)
Internallymanagedfundsheldinjointventuresandotheradjustments

Grouptotalfundsundermanagement

(b) Investment products – external funds under management

31 Dec 2018
£bn

31 Dec 2017
£bn

89.5
61.1

150.6

81.4
55.9

137.3

183.1

178.3

174.3
146.9

321.2

2.4

657.3

186.8
163.9

350.7

3.0

669.3

31 Dec 2018
£bn

31 Dec 2017
£bn

449.6
208.0
(0.3)

657.3

451.4
219.8
(1.9)

669.3

2018 £m

2017 £m

At 1 Jan
 2018

Market 
gross 

inflows Redemptions

Market 
and other 
movements

At 31 Dec
 2018

At 1 Jan 
2017

Market 
gross 

inflows Redemptions

Market 
and other 
movements

At 31 Dec 
2017

M&GPrudential

Wholesale/Direct

79,697

24,584

(29,452)

(5,364) 69,465

64,209

30,949

(19,906)

4,445

79,697

M&GPrudential
Institutional

Total

84,158

12,954

(18,001)

(1,630) 77,481

72,554

15,220

(8,926)

5,310

84,158

M&GPrudential note (i) 163,855

37,538

(47,453)

(6,994) 146,946

136,763

46,169

(28,832)

9,755 163,855

Eastspring

Investments note (ii)

55,885 212,070

(212,156)

5,258

61,057

45,756 215,907

(211,271)

5,493

55,885

Total note (iii)

219,740 249,608

(259,609)

(1,736) 208,003

182,519 262,076

(240,103)

15,248 219,740

Notes
(i)

TheresultsexcludecontributionfromPruFundproducts:netinflowsof£8.5billionin2018(2017:£9.0billion);fundsundermanagementof£43billionasat31December2018
(31December2017:£35.9billion).

(ii) MarketandothermovementsduringtheyearforEastspringinvestmentsincludeinflowof£9.3billionfundsundermanagementfromacquisitionofTMBAssetManagementCo.,

(iii)

Ltd.(‘TMBAM’)inThailand.SeenoteD1.2oftheconsolidatedfinancialstatementsforfurtherdetails.
The£208billion(31December2017:£219.7billion)investmentproductscomprise£196.4billion(31December2017:£210.4billion)plusAsiaMoneyMarketFundsof
£11.6billion(31December2017:£9.3billion).

www.prudential.co.uk

AnnualReport2018 Prudential plc 389

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(b) Funds under management continued
(c) M&G and Eastspring Investments – total funds under management 
M&G,theassetmanagementbusinessofM&GPrudentialandEastspringInvestments,theGroup’sassetmanagementbusinessinAsia,
managefundsfromexternalpartiesandalsofundsfortheGroup’sinsuranceoperations.Thetablebelowanalysesthetotalfundsunder
managementmanagedbyM&GandEastspringInvestmentsrespectively.

Externalfundsundermanagement
Internalfundsundermanagement

Totalfundsundermanagement

M&G

Eastspring Investments

31 Dec 2018 

31 Dec 2017 

£bn

146.9
118.2

265.1

£bn

163.9
134.6

298.5

31 Dec 2018 
note
£bn

31 Dec 2017 
note
£bn

61.1
90.2

151.3

55.9
83.0

138.9

Note
TheexternalfundsundermanagementforEastspringInvestmentsincludeAsiaMoneyMarketFundsat31December2018of£11.6billion(31December2017:£9.3billion).

II(c) Solvency II capital position
TheestimatedGroupshareholderSolvencyIIsurplusat31December2018was£17.2billion,beforeallowingforpaymentofthe2018
secondinterimordinarydividendandreflectingapprovedregulatorytransitionalmeasuresasat31December2018.

Estimated Group shareholder Solvency II capital position*

OwnFunds(£bn)
SolvencyCapitalRequirement(£bn)
Surplus (£bn)
Solvencyratio(%)

31 Dec 2018

31 Dec 2017

30.2
13.0
17.2
232%

26.4
13.1
13.3
202%

*TheGroupshareholdercapitalpositionexcludesthecontributiontoOwnFundsandtheSolvencyCapitalRequirementfromringfencedwith-profitfundsandstaffpensionschemes

insurplus.Theestimatedsolvencypositionsincludemanagement’scalculationofUKtransitionalmeasuresreflectingoperatingandmarketconditionsateachvaluationdate,whichfor
both2018and2017reflectstheapprovedregulatoryposition.

InaccordancewithSolvencyIIrequirements,theseresultsallowfor:

— CapitalinJacksoninexcessof250percentoftheUSlocalRiskBasedCapitalrequirement.AsagreedwiththePrudentialRegulation

Authority,thisisincorporatedintheresultaboveasfollows:
– Ownfunds:representsJackson’slocalUSRiskBasedavailablecapitalless100percentoftheUSRiskBasedCapitalrequirement

(CompanyActionLevel);

– SolvencyCapitalRequirement:represents150percentofJackson’slocalUSRiskBasedCapitalrequirement(CompanyAction

Level);and

– NodiversificationbenefitsaretakenintoaccountbetweenJacksonandtherestoftheGroup.

— MatchingadjustmentforUKannuitiesandvolatilityadjustmentforUSdollardenominatedHongKongwith-profitsbusiness,based
onapprovalsfromthePrudentialRegulationAuthorityandcalibrationspublishedbytheEuropeanInsuranceandOccupational
PensionsAuthority;and

— UKtransitionalmeasures,whichhavebeenrecalculatedusingmanagement’sestimateoftheimpactofoperatingandmarket

conditionsatthevaluationdate.Anapplicationtorecalculatethetransitionalmeasuresasat31December2018hasbeenapproved
bythePrudentialRegulationAuthorityandthisrecalculationwillthereforebereflectedintheformalregulatoryQuantitative
ReportingTemplatesasat31December2018.

TheGroupshareholderSolvencyIIcapitalpositionexcludes:

— AportionofSolvencyIIsurpluscapital(£1.7billionat31December2018)relatingtotheGroup’sAsianlifeoperations,primarilydue

totheSolvencyIIdefinitionof‘contractboundaries’whichpreventssomeexpectedfuturecashflowsfrombeingrecognised;

— ThecontributiontoOwnFundsandtheSolvencyCapitalRequirementfromring-fencedwith-profitsfundsinsurplus(representing
£5.5billionofsurpluscapitalfromUKwith-profitsfundsat31December2018)andfromtheshareholders’shareoftheestateof
with-profitsfunds;and

— ThecontributiontoOwnFundsandtheSolvencyCapitalRequirementfrompensionfundsinsurplus.

390 Prudential plc AnnualReport2018

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Additional unaudited financial information continued 
ItalsoexcludesunrealisedgainsoncertainderivativeinstrumentstakenouttoprotectJacksonagainstdeclinesinlong-terminterest
rates.AtJackson’srequest,theDepartmentofInsuranceFinancialServicesreneweditsapprovaltocarrytheseinstrumentsatbook
valueinthelocalstatutoryreturnsfortheperiod31December2018to1October2019.At31December2018,applyingthisapprovalhad
theeffectofdecreasinglocalavailablestatutorycapitalandsurplus(andbyextensionSolvencyIIOwnFundsandSolvencyIIsurplus)by
£0.1billion,netoftax.Thisarrangementreflectsanelectivelong-standingpracticefirstputinplacein2009,whichcanbeunwoundat
Jackson’sdiscretion.

The31December2018SolvencyIIresultsaboveallowforthereinsuranceof£12.0billionoftheUKannuityportfoliotoRothesayLife
effectivefrom14March2018andthetransferofPrudentialplc’sHongKongsubsidiariestoPrudentialCorporationAsiaLimited.Intotal
theseitemshaveresultedinadecreasetoUKSolvencyIIsurplusin2018of£3.3billionwithGroupSolvencyIIsurplusincreasingby
£0.4billion.

Analysis of movement in Group capital position
AsummaryoftheestimatedmovementinGroupSolvencyIIsurplusfrom£13.3billionatyearend2017to£17.2billionatyearend2018
issetoutinthetablebelow.ThemovementfromtheGroupSolvencyIIsurplusat31December2016totheSolvencyIIsurplusat
31December2017isincludedforcomparison.

Analysis of movement in Group shareholder surplus

Estimated Solvency II surplus at beginning of year

Underlyingoperatingexperience
Managementactions

Operatingexperience

Non-operatingexperience(includingmarketmovements)
M&GPrudentialtransactions

Other capital movements

Netsubordinateddebtissuance/redemption
Foreigncurrencytranslationimpacts
Dividendspaid

Modelchanges

Estimated Solvency II surplus at end of year

2018
Surplus
 £bn

13.3

2017
Surplus
 £bn

12.5

4.1
0.1

4.2

(1.2)
0.4

1.2
0.5
(1.2)

0.0

17.2

3.2
0.4

3.6

(0.6)
–

(0.2)
(0.7)
(1.2)

(0.1)

13.3

TheestimatedmovementinGroupSolvencyIIsurplusover2018isdrivenby:

— Operating experience of £4.2 billion: generatedbyin-forcebusinessandnewbusinesswrittenin2018,afterallowingforamortisation
oftheUKtransitionalmeasuresandtheimpactofone-offmanagementoptimisationsimplementedovertheyear.Thisincludesa
£0.4billionbenefitfromtheimpactofupdatestoUKlongevitybestestimateassumptionsanda£0.1billionbenefitfromaninsurance
recoveryrelatingtothecostsandanyrelatedredressofreviewinginternallyvestingannuitiessoldwithoutadviceafter1July2008;

— Non-operating experience of £(1.2) billion: resultingmainlyfromthenegativeimpactofmarketmovements,afterallowingforthe
recalculationoftheUKtransitionalmeasuresatthevaluationdate,theimpactofUSRiskBasedCapitalupdatesannouncedinJune
2018toreflectUStaxreformchangesandthe£(0.3)billionimpactfromtheacquisitionofTMBAssetManagementCo.,Ltd.
(seeIFRSFinancialStatementsnoteD1.2forfurtherinformation);

— M&GPrudential transactions of £0.4 billion: thebeneficialimpactontheGroupSolvencyIIsurplusoftheUKannuitiesreinsurance

transactioneffectivefrom14March2018andthetransferofPrudentialplc’sHongKongsubsidiariestoPrudentialCorporationAsia
LimitedafterallowingfortheimpactofrecalculationoftheUKtransitionalmeasuresasaresultofthesetransactions;

— Other capital movements: comprisinganincreaseinsurplusfromthenetimpactofdebtraisedoffsetbydebtredeemedduring2018,

abenefitfromforeigncurrencytranslationandareductioninsurplusfrompaymentofdividends;and

— Model changes: reflectinginternalmodelchangesapprovedbythePrudentialRegulationAuthorityandotherminorinternalmodel

calibrationchangesmadein2018.

www.prudential.co.uk

AnnualReport2018 Prudential plc 391

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(c) Solvency II capital position continued
Analysis of Group Solvency Capital Requirements
ThesplitoftheGroup’sestimatedSolvencyCapitalRequirementbyrisktypeincludingthecapitalrequirementsinrespectofJackson’s
riskexposuresbasedon150percentofUSRiskBasedCapitalrequirements(CompanyActionLevel)butwithnodiversificationbetween
JacksonandtherestoftheGroup,isasfollows:

Split of the Group’s estimated Solvency Capital Requirements

Market

Equity
 Credit
 Yields(interestrates)
 Other
Insurance
 Mortality/morbidity


Operational/expense
FX translation

Lapse
Longevity

31 Dec 2018

31 Dec 2017

 % of
 undiversified
Solvency 
Capital
Requirements

 % of 
diversified
Solvency
 Capital
Requirements

 % of 
undiversified
Solvency
 Capital
Requirements

 % of 
diversified
Solvency
 Capital
Requirements

57%
13%
23%
16%
5%
24%
5%
15%
4%
12%
7%

70%
23%
38%
6%
3%
20%
2%
17%
1%
8%
2%

57%
14%
24%
13%
6%
26%
5%
14%
7%
11%
6%

71%
23%
38%
7%
3%
21%
2%
17%
2%
7%
1%

Reconciliation of IFRS equity to Group Solvency II Shareholder Own Funds 

Reconciliation of IFRS equity to Group Solvency II Shareholder Own Funds

IFRSshareholders’equity
RestateUSinsuranceentitiesfromIFRStolocalUSstatutorybasis
RemoveDAC,goodwillandintangibles
Addsubordinateddebt
Impactofriskmargin(netoftransitionalmeasures)
Addvalueofshareholdertransfers
Liabilityvaluationdifferences
Increaseinnetdeferredtaxliabilitiesresultingfromliabilityvaluationdifferencesabove
Other

Estimated Solvency II Shareholder Own Funds 

31 Dec 2018 
£bn

31 Dec 2017 
£bn

17.2
(2.5)
(4.6)
7.2
(3.8)
5.3
13.3
(1.5)
(0.4)

30.2

16.1
(3.0)
(4.0)
5.8
(3.9)
5.3
12.1
(1.6)
(0.4)

26.4

Thekeyitemsofthereconciliationasat31December2018are:

— £(2.5)billionrepresentstheadjustmentrequiredtotheGroup’sshareholders’fundsinordertoconvertJackson’scontributionfroman
IFRSbasistothelocalstatutoryvaluationbasis.Thisitemalsoreflectsade-recognitionofOwnFundsof£1.0billion,equivalenttothe
valueof100percentofRiskBasedCapitalrequirements(CompanyActionLevel),asagreedwiththePrudentialRegulationAuthority;

— £(4.6)billionduetotheremovalofDAC,goodwillandintangiblesfromtheIFRSbalancesheet;
— £7.2billionduetotheadditionofsubordinateddebtwhichistreatedasavailablecapitalunderSolvencyIIbutasaliabilityunderIFRS;
— £(3.8)billionduetotheinclusionofariskmarginforUKandAsianon-hedgeablerisks,netof£1.6billionfromtransitionalmeasures

(afterallowingforrecalculationofthetransitionalmeasuresasat31December2018)whicharenotapplicableunderIFRS;

— £5.3billionduetotheinclusionofthevalueoffutureshareholdertransfersfromwith-profitsbusiness(excludingtheshareholders’
shareofthewith-profitsestate,forwhichnocreditisgivenunderSolvencyII),whichisexcludedfromthedeterminationofthe
Group’sIFRSshareholders’funds;

— £13.3billionmainlyduetodifferencesininsurancevaluationrequirementsbetweenSolvencyIIandIFRS,withSolvencyIIOwnFunds

partiallycapturingthevalueofin-forcebusinesswhichisexcludedfromIFRS;

— £(1.5)billionduetotheimpactonthevaluationofnetdeferredtaxliabilitiesresultingfromtheliabilityvaluationdifferencesnoted

above;and

— £(0.4)billionduetootheritems,includingtheimpactofrevaluingloans,borrowingsanddebtfromIFRStoSolvencyII.

392 Prudential plc AnnualReport2018

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Additional unaudited financial information continuedSensitivity analysis 
TheestimatedsensitivityoftheGroupshareholderSolvencyIIcapitalpositiontosignificantchangesinmarketconditionsisasfollows:

Impact of market sensitivities

Base position 
Impact of:

20%instantaneousfallinequitymarkets
40%fallinequitymarkets1
50basispointsreductionininterestrates2,3
100basispointsincreaseininterestrates3
100basispointsincreaseincreditspreads4

31 Dec 2018

31 Dec 2017

Surplus £bn

Ratio

Surplus £bn

17.2

(1.6)
(4.0)
(1.8)
1.2
(1.7)

232%

(10)%
(28)%
(21)%
20%
(9)%

13.3

0.7
(2.1)
(1.0)
1.2
(1.4)

Ratio

202%

9%
(11)%
(14)%
21%
(6)%

Notes
1
2
3
4

Wherehedgesaredynamic,rebalancingisallowedforbyassuminganinstantaneous20percentfallfollowedbyafurther20percentfalloverafour-weekperiod.
SubjecttoafloorofzeroforAsiaandUSinterestrates.
Allowingforfurthertransitionalmeasuresrecalculationaftertheinterestratestress.
USRiskBasedCapitalsolvencypositionincludedusingastressof10timesexpectedcreditdefaults.

TheGroupbelievesitispositionedtowithstandsignificantdeteriorationsinmarketconditionsandwecontinuetousemarkethedges
tomanagesomeofthisexposureacrosstheGroup,wherewebelievethebenefitoftheprotectionoutweighsthecost.Thesensitivity
analysisaboveallowsforpredeterminedmanagementactionsandthosetakentodate,butdoesnotreflectallpossiblemanagement
actionswhichcouldbetakeninthefuture.

UK Solvency II capital position1,2
Onthesamebasisasabove,theestimatedshareholderSolvencyIIsurplusforThePrudentialAssuranceCompanyLimited(‘PAC’)and
itssubsidiaries2at31December2018was£3.7billion,afterallowingforrecalculationoftransitionalmeasuresasat31December2018.
Thisrelatestoshareholder-backedbusinessincludingfuturewith-profitsshareholdertransfers,butexcludestheshareholders’shareof
theestateinlinewithSolvencyIIrequirements.





Estimated UK shareholder Solvency II capital position*

OwnFunds(£bn)
SolvencyCapitalRequirement(£bn)
Surplus (£bn)
Solvencyratio(%)

31 Dec 2018

31 Dec 2017

8.8
5.1
3.7
172%

14.0
7.9
6.1
178%

*TheUKshareholdercapitalpositionexcludesthecontributiontoOwnFundsandtheSolvencyCapitalRequirementfromring-fencedwith-profitfundsandstaffpensionschemes

insurplus.Theestimatedsolvencypositionsincludemanagement’scalculationofUKtransitionalmeasuresreflectingoperatingandmarketconditionsateachvaluationdate,whichfor
both2018and2017reflectstheapprovedregulatoryposition.

ThePrudentialAssuranceCompanyLimitedshareholderSolvencyIIpositionat31December2018includestheactualimpactofthe
transferofPrudentialplc’sHongKongsubsidiariestoPrudentialCorporationAsiaLimited,andtheimpactofthereinsuranceof
£12.0billionoftheUKannuityportfoliotoRothesayLife.IntotaltheseitemshaveresultedinadecreasetoUKSolvencyIIsurplusin2018
of£3.3billion.

UponcompletionofthePartVIItransferafurthercirca£0.1billionofSolvencyCapitalRequirementisexpectedtobereleased.
WhilstthereisalargesurplusintheUKwith-profitsfunds,thisisring-fencedfromtheshareholderbalancesheetandistherefore
excludedfromboththeGroupandtheUKshareholderSolvencyIIsurplusresults.TheestimatedUKwith-profitsfundsSolvencyII
surplusat31December2018was£5.5billion,afterallowingforrecalculationoftransitionalmeasuresasat31December2018.

Estimated UK with-profits Solvency II capital position*

OwnFunds(£bn)
SolvencyCapitalRequirement(£bn)
Surplus (£bn)
Solvencyratio(%)

31 Dec 2018

31 Dec 2017

9.7
4.2
5.5
231%

9.6
4.8
4.8
201%

*Theestimatedsolvencypositionsincludemanagement’scalculationofUKtransitionalmeasuresreflectingoperatingandmarketconditionsateachvaluationdate,whichforboth2018

and2017reflectstheapprovedregulatoryposition.

www.prudential.co.uk

AnnualReport2018 Prudential plc 393

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(c) Solvency II capital position continued
Reconciliation of UK with-profits IFRS unallocated surplus to Solvency II Own Funds1
AreconciliationbetweentheIFRSunallocatedsurplusandSolvencyIIOwnFundsforUKwith-profitsbusinessisasfollows:

Reconciliation of UK with-profits funds

IFRSunallocatedsurplusofUKwith-profitsfunds
Valueofshareholdertransfers
Riskmargin(netoftransitionalmeasures)
Othervaluationdifferences

Estimated Solvency II Own Funds

31 Dec
2018 £bn

31 Dec
2017 £bn

13.3
(2.4)
(1.0)
(0.2)

9.7

13.5
(2.7)
(0.7)
(0.5)

9.6

Annual regulatory reporting
TheGroupwillpublishitsSolvencyandFinancialConditionReportandrelatedquantitativetemplatesnolaterthan4June2019.The
templateswillrequireustocombinetheGroupshareholdersolvencypositionwiththoseofallotherringfencedfundsacrosstheGroup.
Incombiningthesesolvencypositions,thecontributiontoownfundsfromtheseringfencedfundswillbesetequaltotheiraggregate
solvencycapitalrequirements,estimatedat£5.6billion(iethesolvencysurplusintheseringfencedfundswillnotbecapturedinthe
templates).TherewillbenoimpactonthereportedGroupSolvencyIIsurplus.

Statement of independent review in respect of Solvency II Capital Position at 31 December 2018
Themethodology,assumptionsandoverallresulthavebeensubjecttoexaminationbyKPMGLLP.

Notes
1
2

3

TheUKwith-profitscapitalpositionincludesthePACwith-profitssub-fund,theScottishAmicableInsuranceFundandtheDefinedChargeParticipatingSub-Fund.
TheinsurancesubsidiariesofPACarePrudentialInternationalAssuranceplcandPrudentialPensionsLimited.PrudentialGeneralInsuranceHongKongLimitedandPrudential
HongKongLimitedarenolongersubsidiariesofPACfollowingthetransferoftheseHongKongsubsidiariestoPrudentialCorporationAsiaLimitedin2018.
Thisreviewisseparatefromthatsetoutonpage330.

II(d) Reconciliation of expected transfer of value of in-force business (VIF) and required capital to free surplus
Thetablesbelowshowhowthevalueofin-forcebusiness(VIF)generatedbythein-forcelong-termbusinessandtheassociatedrequired
capitalismodelledasemergingintofreesurplusoverthenext40years.Althoughasmallamount(circa5percent)oftheGroup’s
embeddedvalueemergesafterthisdate,analysisofcashflowsemergingintheyearsshowninthetablesisconsideredmostmeaningful.
ThemodelledcashflowsusethesamemethodologyunderpinningtheGroup’sembeddedvaluereportingandsoaresubjecttothesame
assumptionsandsensitivitiesusedtoprepareour2018results.

Inadditiontoshowingtheamounts,bothdiscountedandundiscounted,expectedtobegeneratedfromallin-forcebusinessat
31December2018,thetablesalsopresenttheexpectedfuturefreesurplustobegeneratedfromtheinvestmentmadeinnewbusiness
during2018overthesame40-yearperiodforlong-termbusinessoperations.

394 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continuedExpected period of emergence

2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
2038
2039-2043
2044-2048
2049-2053
2054-2058

Undiscounted expected generation from  
all in-force business*

Undiscounted expected generation  
from new business written*

31 Dec 2018 £m

Asia

1,560
1,504
1,446
1,441
1,438
1,371
1,345
1,332
1,309
1,266
1,177
1,169
1,145
1,131
1,115
1,061
1,059
1,081
1,113
1,104
6,131
5,843
5,452
4,964

US

1,584
1,674
1,737
1,674
1,625
1,629
1,407
1,249
1,224
1,143
1,056
962
798
645
422
448
242
135
94
102
320
–
–
–

UK and
 Europe

593
609
591
572
555
537
521
497
472
448
425
402
379
465
435
405
375
346
319
292
1,137
696
329
157

Total

3,737
3,787
3,774
3,687
3,618
3,537
3,273
3,078
3,005
2,857
2,658
2,533
2,322
2,241
1,972
1,914
1,676
1,562
1,526
1,498
7,588
6,539
5,781
5,121

Asia

204
200
195
206
187
166
176
167
155
163
131
134
122
120
137
119
120
120
120
129
884
944
922
897

US

205
153
147
154
122
73
60
166
163
147
136
129
108
97
85
74
51
49
44
44
84
–
–
–

UK and
 Europe

31
34
36
38
42
38
36
35
34
34
32
31
29
30
29
27
25
24
23
22
83
49
31
17

Total

440
387
378
398
351
277
272
368
352
344
299
294
259
247
251
220
196
193
187
195
1,051
993
953
914

Totalfreesurplusexpectedtoemerge

inthenext40years

47,557

20,170

11,557

79,284

6,718

2,291

810

9,819

*TheanalysisexcludesamountsincorporatedintoVIFat31December2018wherethereisnodefinitivetimeframeforwhenthepaymentswillbemadeorreceiptsreceived.Inparticular,

itexcludesthevalueoftheshareholders’interestinthewith-profitsestate.Italsoexcludesanyfreesurplusemergingafter2058.

Theaboveamountscanbereconciledtothenewbusinessamountsasfollows:

Undiscountedexpectedfreesurplusgenerationforyears2019to2058
Less:discounteffect

Discountedexpectedfreesurplusgenerationforyears2019to2058
Discountedexpectedfreesurplusgenerationforyearsafter2058
Less:Freesurplusinvestmentinnewbusiness
Otheritems*

Post-taxEEVnewbusinessprofitforlong-termbusinessoperations

Asia

6,718
(3,964)

2,754
863
(488)
(525)

2,604

2018 £m

US UK and Europe

Total

2,291
(905)

1,386
–
(225)
(240)

921

810
(352)

458
1
(102)
(5)

352

9,819
(5,221)

4,598
864
(815)
(770)

3,877

*Otheritemsrepresenttheimpactofthetimevalueofoptionsandguaranteesonnewbusiness,foreignexchangeeffectsandothernon-modelleditems.Foreignexchangeeffectsarise

asEEVnewbusinessprofitamountsaretranslatedataverageexchangeratesandtheexpectedfreesurplusgenerationusesyearendclosingrates.

www.prudential.co.uk

AnnualReport2018 Prudential plc 395

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(d) Reconciliation of expected transfer of value of in-force business (VIF) and required capital to free surplus 
continued
Theundiscountedexpectedfreesurplusgenerationfromallin-forcebusinessat31December2018shownbelowcanbereconciled
totheamountthatwasexpectedtobegeneratedasat31December2017asfollows:

Group

2017expectedfreesurplusgeneration

2018
£m

2019
£m

2020
£m

2021
£m

2022
£m

2023
£m

Other
£m

Total
£m

foryears2018to2057

3,528

3,462

3,456

3,467

3,318

3,253

49,636

70,120

Less:Amountsexpectedtoberealised

inthecurrentyear

(3,528)

–

–

–

–

–

–

(3,528)

Add:Expectedfreesurplustobe

generatedinyear2058*
Foreignexchangedifferences
Newbusiness
Operatingmovements
Non-operatingandothermovements

2018expectedfreesurplusgeneration

foryears2019to2058

Asia operations

2017expectedfreesurplusgeneration

–
–
–
–
–

–

–
129
440
(52)
(242)

–
132
387
(60)
(128)

–
137
378
(22)
(186)

–
132
398
23
(184)

–
132
351
56
(174)

649
1,916
7,865

649
2,578
9,819

615

(354)

3,737

3,787

3,774

3,687

3,618

60,681

79,284

2018
£m

2019
£m

2020
£m

2021
£m

2022
£m

2023
£m

Other
£m

Total
£m

foryears2018to2057

1,393

1,352

1,299

1,256

1,239

1,202

30,029

37,770

Less:Amountsexpectedtoberealised

inthecurrentyear

(1,393)

–

–
40
204
(24)
(12)

–

–
40
200
(38)
3

–

–
41
195
(42)
(4)

–

–
42
206
(25)
(21)

–

–
43
187
(22)
28

–

(1,393)

610
1,304
5,726

610
1,510
6,718

2,499

2,342

1,560

1,504

1,446

1,441

1,438

40,168

47,557

–
–
–
–
–

–

Add:Expectedfreesurplustobe

generatedinyear2058*
Foreignexchangedifferences
Newbusiness
Operatingmovements
Non-operatingandothermovements

2018expectedfreesurplusgeneration

foryears2019to2058

*Excluding2018newbusiness.

US operations

2017expectedfreesurplusgeneration

2018
£m

2019
£m

2020
£m

2021
£m

2022
£m

2023
£m

Other
£m

Total
£m

foryears2018to2057

1,464

1,425

1,483

1,551

1,441

1,433

9,847

18,644

Less:Amountsexpectedtoberealised

inthecurrentyear

Foreignexchangedifferences
Newbusiness
Operatingmovements
Non-operatingandothermovements

2018expectedfreesurplusgeneration

foryears2019to2058

(1,464)
–
–
–
–

–
89
205
(25)
(110)

–
92
153
(18)
(36)

–
96
147
27
(84)

–
90
154
58
(69)

–
89
122
85
(104)

–
612
1,510

(1,464)
1,068
2,291

(93)

(369)

–

1,584

1,674

1,737

1,674

1,625

11,876

20,170

396 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continuedM&GPrudential insurance 
operations

2017expectedfreesurplusgeneration

foryears2018to2056

Less:Amountsexpectedtoberealised

inthecurrentyear

Add:Expectedfreesurplustobe

generatedinyear2058*

Newbusiness
Operatingmovements
Non-operatingandothermovements

2018expectedfreesurplusgeneration

foryears2019to2058

*Excluding2018newbusiness.

2018
£m

671

(671)

–
–
–
–

–

2019
£m

685

–

–
31
(3)
(120)

2020
£m

674

–

–
34
(4)
(95)

2021
£m

660

–

–
36
(7)
(98)

2022
£m

2023
£m

Other
£m

Total
£m

638

–

–
38
(10)
(94)

618

9,760

13,706

–

–
42
(7)
(98)

–

(671)

39
629

39
810

(1,791)

(2,327)

593

609

591

572

555

8,637

11,557

At31December2018,thetotalfreesurplusexpectedtobegeneratedoverthenextfiveyears(2019to2023inclusive),usingthesame
assumptionsandmethodologyasthoseunderpinningour2018embeddedvaluereportingwas£18.6billion,anincreaseof£1.4billion
fromthe£17.2billionexpectedoveranequivalentperiodfromtheendof2017.

Thisincreaseprimarilyreflectsthenewbusinesswrittenin2018,whichisexpectedtogenerate£1,954millionoffreesurplusoverthe

nextfiveyears.

At31December2018,thetotalfreesurplusexpectedtobegeneratedonanundiscountedbasisinthenext40yearsis£79.3billion,
upfromthe£70.1billionexpectedattheendof2017,reflectingtheeffectofnewbusinesswrittenacrossallthreebusinessoperations
of£9.8billion,apositiveforeignexchangetranslationeffectof£2.6billionanda£(0.4)billionneteffectreflectingoperating,market
assumptionchangesandotheritems.The£2.3billionimpactinAsiaofoperating,non-operatingandothermovementsincludesthenet
benefitfromchangesinoperatingassumptionsfollowingtheannualreviewofexperience,togetherwiththebenefitofmanagement
actionsandgenerallyhigherinterestratesincreasingprojectedreturns.The£(0.4)billionimpactintheUSmainlyreflectstheeffectof
lowerthanexpectedseparateaccountreturnintheyear,partiallyoffsetbythepositiveeffectfrompersistencyassumptionupdatesand
higherinterestratesincreasingfutureseparateaccountreturn.The£(2.3)billionimpactintheUKandEuropereflectstheeffectoflower
thanassumedinvestmentreturnsonwith-profitsfundsandthereinsuranceofpartofitsshareholderannuityportfoliotoRothesayLife
asdiscussedinnote17.TheoverallgrowthintheGroup’sundiscountedvalueoffreesurplusreflectsourabilitytowritebothgrowingand
profitablenewbusiness.

Actualunderlyingfreesurplusgeneratedin2018fromlifebusinessinforce,beforerestructuringcosts,attheendof2018was

£4.4billionincluding£0.8billionofchangesinoperatingassumptionsandexperiencevariances.Thiscompareswiththeexpected2018
realisationattheendof2017of£3.5billion.IntheUKandEurope,thedifferencebetweenthetransfertofreesurplusrecognisedin2018
andthefreesurplusexpectedtobegeneratedat31December2017reflectsthereinsuranceoftheshareholderannuityportfolioto
RothesayLife(asdiscussedinnote17)whichwasnotknownat2017.Thiscanbeanalysedfurtherasfollows:

Transfertofreesurplusin2018
Expectedreturnonfreeassets
Changesinoperatingassumptionsandexperiencevariances

Underlying free surplus generated from in-force life business 

before restructuring costs in 2018

2018freesurplusexpectedtobegeneratedat31December2017

Asia
£m

1,370
68
62

1,500

1,393

US
£m

UK and Europe
£m

1,462
54
125

1,641

1,464

607
79
591

1,277

671

Total
£m

3,439
201
778

4,418

3,528

www.prudential.co.uk

AnnualReport2018 Prudential plc 397

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(d) Reconciliation of expected transfer of value of in-force business (VIF) and required capital to free surplus 
continued
Theequivalentdiscountedamountsoftheundiscountedexpectedtransfersfromin-forcebusinessandrequiredcapitalintofreesurplus
shownpreviouslyareasfollows:

Expected period of emergence

2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
2038
2039-2043
2044-2048
2049-2053
2054-2058

Discounted expected generation from  
all in-force business

Discounted expected generation from  
new business written

31 Dec 2018 £m

Asia

1,495
1,353
1,217
1,140
1,071
965
895
835
776
714
624
588
548
516
486
436
415
409
407
386
1,951
1,509
1,128
811

US

1,497
1,486
1,447
1,307
1,191
1,120
910
760
694
610
527
452
355
273
164
165
93
52
33
35
123
–
–
–

UK and 
Europe

579
568
531
488
450
411
379
341
308
274
245
215
187
218
188
163
139
123
110
98
324
110
38
4

Total

3,571
3,407
3,195
2,935
2,712
2,496
2,184
1,936
1,778
1,598
1,396
1,255
1,090
1,007
838
764
647
584
550
519
2,398
1,619
1,166
815

Asia

194
176
161
159
138
116
118
106
92
92
68
65
56
52
56
47
45
43
41
43
285
251
197
153

US

198
139
126
121
92
52
41
100
92
77
67
60
46
39
32
25
16
14
12
11
26
–
–
–

UK and 
Europe

31
32
33
34
35
31
28
26
24
22
20
18
16
16
14
12
10
9
8
6
21
10
2
–

Total

423
347
320
314
265
199
187
232
208
191
155
143
118
107
102
84
71
66
61
60
332
261
199
153

Totaldiscountedfreesurplusexpected

toemergeinthenext40years

20,675

13,294

6,491

40,460

2,754

1,386

458

4,598

TheaboveamountscanbereconciledtotheGroup’sEEVbasisfinancialstatementsasfollows:

Discountedexpectedgenerationfromallin-forcebusinessforyears2019to2058
Discountedexpectedgenerationfromallin-forcebusinessforyearsafter2058

Discountedexpectedgenerationfromallin-forcebusinessat31December2018
Add:Freesurplusoflifeoperationsheldat31December2018
Less:Timevalueofguarantees
Othernon-modelleditems

TotalEEVforlong-termbusinessoperations

31 Dec 2018
£m

40,460
2,659

43,119
7,527
(2,427)
2,169

50,388

398 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continuedII(e) Foreign currency source of key metrics
ThetablesbelowshowtheGroup’skeyfreesurplus,IFRSandEEV,metricsanalysisbycontributionbycurrencygroup:

Free surplus and Group IFRS results

USdollarlinked note (i) 
OtherAsiacurrencies

TotalAsia
UKsterling notes (ii),(iv)
USdollar note (iv)

Total

Group EEV post-tax results

USdollarlinked note (i)
OtherAsiacurrencies

TotalAsia
UKsterling notes (ii),(iv)
USdollar note (iv)

Total

Underlying 
free surplus
 generated for
total insurance
 and asset
 management
 operations
note(iii)

15%
13%

28%
39%
33%

IFRS pre-tax
operating 
profit
notes(ii),(iv)

IFRS
 shareholders’ 
funds
notes(ii),(iv)

28%
17%

45%
15%
40%

22%
15%

37%
49%
14%

100%

100%

100%

New business
profit 

Operating 
profit
notes(ii),(iv)

Shareholders’ 
funds
notes(i),(iv)

57%
10%

67%
9%
24%

53%
7%

60%
12%
28%

40%
10%

50%
26%
24%

100%

100%

100%

Notes
(i)

(ii)

(iii)
(iv)

USdollarlinkedcomprisetheHongKongandVietnamoperationswherethecurrenciesarepeggedtotheUSdollarandtheMalaysiaandSingaporeoperationswherethe
currenciesaremanagedagainstabasketofcurrenciesincludingtheUSdollar.
Foroperatingprofitandshareholders’funds,UKsterlingincludesamountsinrespectofM&GPrudentialandotheroperations(includingcentraloperationsandPrudentialCapital).
OperatingprofitforcentraloperationsincludesamountsforcorporateexpenditureforGroupHeadOfficeaswellasAsiaRegionalHeadOfficewhichisincurredinHKdollarsas
wellasrestructuringcostsincurredbytheGroup.
Foroperatingfreesurplusgeneration,UKsterlingincludesamountsinrespectofrestructuringcostsincurredbyinsuranceandassetmanagementoperations.
Forshareholders’funds,theUSdollargroupingincludesUSdollardenominatedcorestructuralborrowings.Sterlingoperatingprofitsincludeallinterestpayableassterling
denominated,reflectinginterestratecurrencyswapsinplace.

II(f) Option schemes
TheGrouppresentlygrantsshareoptionsthroughfourschemes,andexercisesoftheoptionsaresatisfiedbytheissueofnewshares.
ExecutivedirectorsandeligibleemployeesbasedintheUKmayparticipateinthePrudentialSavings-RelatedShareOptionScheme.
ExecutivesandeligibleemployeesbasedinAsiaaswellaseligibleemployeesbasedinEuropecanparticipateinthePrudential
InternationalSavings-RelatedShareOptionScheme,whileagentsbasedincertainregionsofAsiacanparticipateinthePrudential
InternationalSavings-RelatedShareOptionSchemeforNon-Employees.EmployeesbasedinDublinareeligibletoparticipateinthe
PrudentialInternationalAssuranceSharesavePlan,whichcurrentlyhasnooutstandingoptionsinissue.Furtherdetailsoftheschemes
andaccountingpoliciesaredetailedinnoteB2.2oftheIFRSbasisconsolidatedfinancialstatements.

Alloptionsweregrantedat£nilconsideration.Nooptionshavebeengrantedtosubstantialshareholders,suppliersofgoodsor

services(excludingoptionsgrantedtoagentsunderthePrudentialInternationalSavings-RelatedShareOptionSchemeforNon-
employees)orinexcessoftheindividuallimitfortherelevantscheme.

Theoptionsschemeswillterminateasfollows,unlessthedirectorsresolvetoterminatetheplansatanearlierdate:

— PrudentialSavings-RelatedShareOptionScheme:16May2023;
— PrudentialInternationalSavings-RelatedShareOptionScheme:19May2021;
— PrudentialInternationalAssuranceSharesavePlan:3August2019;and
— PrudentialInternationalSavings-RelatedShareOptionSchemeforNon-Employees2012:12May2022.

TheweightedaveragesharepriceofPrudentialplcfortheyearended31December2018was£17.36(2017:£17.51).

ParticularsofoptionsgrantedtodirectorsareincludedintheDirectors’remunerationreportonpage154.
Theclosingpriceofthesharesimmediatelybeforethedateonwhichtheoptionsweregrantedduringtheyearwas£16.81.
Thefollowinganalysesshowthemovementinoptionsforeachoftheoptionschemesfortheyearended31December2018.

www.prudential.co.uk

AnnualReport2018 Prudential plc 399

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
II Other information continued

II(f) Option schemes continued
Prudential Savings-Related Share Option Scheme

Exercise period

Number of options

Date of 
grant

Exercise 
price £

21Sep12
20Sep13
23Sep14
23Sep14
22Sep15
22Sep15
21Sep16
21Sep16
21Sep17
21Sep17

 6.29
 9.01
11.55
11.55
11.11
11.11
11.04
11.04
14.55
14.55

Beginning

End

01Dec17 31May18
01Dec18 31May19
01Dec17 31May18
01Dec19 31May20
01Dec18 31May19
01Dec20 31May21
01Dec19 31May20
01Dec21 31May22
01Dec20 31May21
01Dec22 31May23

Beginning 
of year

25,239
66,202
156,359
359,247
847,546
213,547
663,871
145,658
809,303
138,097

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of year

(24,762)
–
–
(37,927)
– (156,048)
–
(36,474)
– (553,825)
(13,870)
–
(34,921)
–
(5,372)
–
(13,978)
–
(1,226)
–

–
–
–
(3,409)
(9,443)
(4,185)
(44,340)
(7,224)
(58,878)
(11,849)

–
–
–
(2,901)
(19,537)
(4,266)
(21,317)
(2,715)
(23,350)
(3,833)

(477)
(543)
(311)
(12,747)
(7,997)
(10,700)
(24,366)
(9,242)
(44,821)
(5,842)

–
27,732
–
303,716
256,744
180,526
538,927
121,105
668,276
115,347

3,425,069

– (878,403) (139,328)

(77,919) (117,046)

2,212,373

Thetotalnumberofsecuritiesavailableforissueundertheschemeis2,212,373whichrepresents0.085percentoftheissuedshare
capitalat31December2018.

Theweightedaverageclosingpriceofthesharesimmediatelybeforethedatesonwhichtheoptionswereexercisedduringthe

currentperiodwas£16.22.

Therewerenooptionsgrantedundertheplanduringthecurrentperiod.

Prudential International Savings-Related Share Option Scheme 

Exercise period

Number of options

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of year

Date of 
grant

Exercise 
price £

21Sep12
20Sep13
23Sep14
23Sep14
22Sep15
22Sep15
21Sep16
21Sep17
21Sep17
18Sep18
18Sep18

 6.29
 9.01
11.55
11.55
11.11
11.11
11.04
14.55
14.55
13.94
13.94

Beginning

End

01Dec17 31May18
01Dec18 31May19
01Dec17 31May18
01Dec19 31May20
01Dec18 31May19
01Dec20 31May21
01Dec19 31May20
01Dec20 31May21
01Dec22 31May23
01Dec21 31May22
01Dec23 31May24

Beginning 
of year

662
38,352
2,414
4,464
23,556
3,240
15,516
12,542
3,298
–
–

–
–
–
–
–
–
–
–
–
22,005
1,076

(662)
(14,364)
(2,414)
–
(13,836)
–
–
–
–
–
–

–
(4,659)
–
(51)
(4,860)
(540)
(4,088)
(2,722)
–
–
–

–
(942)
–
–
–
–
(652)
–
–
–
–

104,044

23,081

(31,276)

(16,920)

(1,594)

–
–
–
–
–
–
–
–
–
–
–

–

–
18,387
–
4,413
4,860
2,700
10,776
9,820
3,298
22,005
1,076

77,335

Thetotalnumberofsecuritiesavailableforissueundertheschemeis77,335whichrepresents0.003percentoftheissuedsharecapital
at31December2018.

Theweightedaverageclosingpriceofthesharesimmediatelybeforethedatesonwhichtheoptionswereexercisedduringthe

currentperiodwas£15.80.

Theweightedaveragefairvalueofoptionsgrantedundertheplanintheperiodwas£3.13.

400 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continuedPrudential International Assurance Sharesave Plan
Therearenosecuritiesavailableforissueundertheschemeat31December2018.

Prudential International Savings-Related Share Option Scheme for Non-Employees

Exercise period

Number of options

Date of 
grant

Exercise 
price £

21Sep12
20Sep13
23Sep14
23Sep14
22Sep15
22Sep15
21Sep16
21Sep16
21Sep17
21Sep17
18Sep18
18Sep18

 6.29
 9.01
11.55
11.55
11.11
11.11
11.04
11.04
14.55
14.55
13.94
13.94

Beginning

End

01Dec17 31May18
01Dec18 31May19
01Dec17 31May18
01Dec19 31May20
01Dec18 31May19
01Dec20 31May21
01Dec19 31May20
01Dec21 31May22
01Dec20 31May21
01Dec22 31May23
01Dec21 31May22
01Dec23 31May24

Beginning 
of year

15,264
388,250
237,637
472,145
452,343
383,962
329,712
198,415
267,661
174,351
–
–

 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
184,780
118,243

(15,264)
(148,769)
(236,372)
 – 
(181,067)
 – 
 – 
 – 
 – 
 – 
 – 
 – 

 – 
(3,494)
(1,265)
(12,980)
(9,784)
(7,290)
(671)
(1,358)
(2,731)
(2,060)
 – 
 – 

 – 
 – 
 – 
 – 
 – 
 – 
(2,445)
 – 
(1,103)
 – 
 – 
 – 

2,919,740

303,023 (581,472)

(41,633)

(3,548)

 – 
 – 
 – 
 – 
(14)
 – 
 – 
 – 
 – 
 – 
 – 
 – 

(14)

–
235,987
–
459,165
261,478
376,672
326,596
197,057
263,827
172,291
184,780
118,243

2,596,096

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of year

Thetotalnumberofsecuritiesavailableforissueundertheschemeis2,596,096whichrepresents0.100percentoftheissuedshare
capitalat31December2018.

Theweightedaverageclosingpriceofthesharesimmediatelybeforethedatesonwhichtheoptionswereexercisedduringthe

currentperiodwas£16.72.

Theweightedaveragefairvalueofoptionsgrantedundertheplanintheperiodwas£3.30.

II(g) Selected historical financial information of Prudential 
ThefollowingtablesetsforthPrudential’sselectedconsolidatedfinancialdatafortheperiodsindicated.Certaindataisderivedfrom
Prudential’sauditedconsolidatedfinancialstatementspreparedinaccordancewithInternationalFinancialReportingStandards(IFRS)
asissuedbytheInternationalAccountingStandardsBoard(IASB)andasadoptedbytheEuropeanUnion(EU)andEuropeanEmbedded
Value(EEV).

ThistableisonlyasummaryandshouldbereadinconjunctionwithPrudential’sconsolidatedfinancialstatementsandtherelated

notesincludedelsewhereinthisdocument.

www.prudential.co.uk

AnnualReport2018 Prudential plc 401

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationII Other information continued

II(g) Selected historical financial information of Prudential continued
Income statement data 









IFRS basis results



Grosspremiumsearned
Outwardreinsurancepremiums note (v) 

Earnedpremiums,netofreinsurance
Investmentreturn
Otherincome note (vi) 

Totalrevenue,netofreinsurance

Benefitsandclaimsandmovementinunallocatedsurplus

ofwith-profitsfunds,netofreinsurance
Acquisitioncostsandotherexpenditure note (vi) 
Financecosts:interestoncorestructuralborrowings

ofshareholder-financedbusinesses

(Loss)gainondisposalofbusinessesandcorporatetransactions
Re-measurementofthesoldKorealifebusiness

Totalcharges,netofreinsuranceand(loss)gainondisposal

2018 £m

2017 £m

2016 £m

2015 £m

2014 £m

47,224
(14,023)

33,201
(10,263)
1,993

24,931

44,005
(2,062)

41,943
42,189
2,258

86,390

38,981
(2,020)

36,961
32,511
2,246

71,718

36,663
(1,157)

35,506
3,304
2,356

41,166

32,832
(799)

32,033
25,787
2,137

59,957

(12,568)
(8,855)

(72,532)
(9,993)

(59,366)
(8,724)

(29,656)
(8,069)

(50,169)
(6,583)

(410)
(80)
–

(425)
223
5

(360)
–
(238)

(312)
(46)
–

(341)
(13)
–

ofbusinesses

(21,913)

(82,722)

(68,688)

(38,083)

(57,106)

Shareofprofitsfromjointventuresandassociates,

netofrelatedtax

Profitbeforetax (being tax attributable to shareholders’  

and policyholders’ returns) note (i) 

Taxcredit(charges)attributabletopolicyholders’returns

Profitbeforetaxattributabletoshareholders
Taxchargesattributabletoshareholders’returns

Profitfortheyear

Basedonprofitfortheyearattributabletotheequityholders

oftheCompany(inpence):
Basicearningspershare
Dilutedearningspershare

Dividendpersharedeclaredandpaidinreportingperiod
Interimordinarydividend/finalordinarydividend

Specialdividend


Supplementary IFRS income statement data 

Operatingprofitbasedonlonger-terminvestmentreturns note (ii)
Non-operatingitems

Profitbeforetaxattributabletoshareholders

Operatingearningspershare(inpence)

Supplementary EEV income statement data (post-tax) 











Operatingprofitbasedonlonger-terminvestmentreturns note (ii)
Non-operatingitems

Profitattributabletoshareholders

Operatingearningspershare(inpence)



291

302

182

238

303

3,309
326

3,635
(622)

3,013

3,970
(674)

3,296
(906)

2,390

3,212
(937)

2,275
(354)

1,921

3,321
(173)

3,148
(569)

2,579

3,154
(540)

2,614
(398)

2,216

2018

2017

2016

2015

2014

116.9p
116.8p
48.17p
48.17p
–

93.1p
93.0p
45.07p
45.07p
–

75.0p
75.0p
49.40p
39.40p
10.00p

101.0p
100.9p
38.05p
38.05p
–

86.9p
86.8p
35.03p
35.03p
–

2018 £m

2017 £m

2016 £m

2015 £m

2014 £m

4,827
(1,192)

3,635

156.6p

4,699
(1,403)

3,296

145.2p

4,256
(1,981)

2,275

131.3p

3,969
(821)

3,148

124.6p

3,154
(540)

2,614

95.7p

2018 £m

2017 £m

2016 £m

2015 £m

2014 £m

7,563
(2,975)

4,588

6,598
2,153

8,751

5,497
(981)

4,516

4,840
(889)

3,951

4,108
235

4,343

293.6p 

257.0p

214.7p

189.6p

161.2p

402 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continued 
 
 
 
 
 
 
 
 
 
 
 
New business data

Annualpremiumequivalent(APE)sales
EEVnewbusinessprofit(NBP)(post-tax)

NBPmargin(%ofAPE)

Statement of financial position data 

2018 £m

2017 £m

2016 £m

2015 £m

2014 £m

6,802
3,877

57%

6,958
3,616

52%

6,320
3,088

49%

5,466
2,609

48%

4,514
2,104

47%

31 December 

2018 £m

2017 £m

2016 £m

2015 £m

2014 £m

Totalassets
Totalpolicyholderliabilitiesandunallocatedsurplusof

with-profitsfunds

Corestructuralborrowingsofshareholder-financedbusinesses
Totalliabilities
Totalequity

508,645

493,941

470,498

386,985

369,204

425,146
7,664
491,378
17,267

428,194
6,280
477,847
16,094

403,313
6,798
455,831
14,667

335,614
5,011
374,029
12,956

321,989
4,304
357,392
11,812

Other data  


31 December









2018 £bn

2017 £bn

2016 £bn

2015 £bn

2014 £bn

Fundsundermanagement note (iii)
EEVshareholders’equity,excludingnon-controllinginterests
GroupshareholderSolvencyIIsurplus note (iv)
InsuranceGroupsDirectivecapitalsurplusbeforefinaldividend

657
49.8
17.2
n/a

669
45
13.4
n/a

602
39.0
12.5
n/a

509
32.4
9.7
5.5

496
29.2
n/a
4.7

Notes
(i)
(ii) Operatingprofitsaredeterminedonthebasisofincludinglonger-terminvestmentreturns.EEVandIFRSoperatingprofitsarestatedafterexcludingtheeffectofshort-term

Thismeasureistheformalprofit(loss)beforetaxmeasureunderIFRSbutisnottheresultattributabletoshareholders.

fluctuationsininvestmentreturnsagainstlong-termassumptions,gainondilutionoftheGroup’sholdings,thecostsarisingfromthedomesticationoftheHongKongbusiness,
profit(loss)attachingtothesaleofJapanlifeandprofit(loss)attachingtotheheldforsaleKorealifebusiness.SeparatelyontheIFRSbasis,operatingprofitalsoexcludes
amortisationofacquisitionaccountingadjustments.Inaddition,forEEVbasisresults,operatingprofitexcludestheeffectofchangesineconomicassumptions,themarketvalue
movementoncoreborrowingsandin2012,thegainarisingontheacquisitionofREALIC.
FundsundermanagementcomprisefundsoftheGroupheldinthestatementoffinancialpositionandexternalfundsthataremanagedbyPrudentialassetmanagementoperations.
The2018surplusisestimated.

(iii)
(iv)
(v) Outwardreinsurancepremiumsof£(14,023)millionincludes£(12,149)millionpaidduringtheyearinrespectofthereinsuranceoftheUKannuityportfolio.SeenoteD1.1ofthe

IFRSfinancialstatementsforfurtherdetails.
Thecomparativeresultsfrom2014to2017havebeenre-presentedfromthosepreviouslypublishedforthedeductionofcertainexpensesagainstrevenuefollowingtheadoption
ofIFRS15.SeenoteA2oftheIFRSfinancialstatements.

(vi)



III Calculation of alternative performance measures

Theannualreportusesalternativeperformancemeasures(APMs)toprovidemorerelevantexplanationsoftheGroup’sfinancialposition
andperformance.ThissectionsetsoutexplanationsforeachAPMandreconciliationstorelevantIFRSbalances.

III(a) Reconciliation of adjusted IFRS operating profit based on longer-term investment returns to profit before tax 
Theannualreportusesalternativeperformancemeasures(APMs)toprovidemorerelevantexplanationsoftheGroup’sfinancialposition
andperformance.ThissectionsetsoutexplanationsforeachAPMandreconciliationstorelevantIFRSbalances.

AdjustedIFRSoperatingprofitattributabletoshareholdersbasedonlonger-terminvestmentreturnspresentstheoperating

performanceofthebusiness.ThismeasurementbasisadjustsforthefollowingitemswithintotalIFRSprofitbeforetax:

— Short-termfluctuationsininvestmentreturnsonshareholder-backedbusiness;
— Amortisationofacquisitionaccountingadjustmentsarisingonthepurchaseofbusiness;and
— Gainorlossoncorporatetransactions,suchasdisposalsundertakenintheyear.

MoredetailsonhowadjustedIFRSoperatingprofitbasedonlonger-terminvestmentreturnsisdeterminedareincludedinnoteB1.3
oftheIFRSfinancialstatements.

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AnnualReport2018 Prudential plc 403

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information 
 
 
 
 
 
 
 
 
 
 
 
III Calculation of alternative performance measures continued

III(b) Calculation of return on IFRS shareholders’ funds
ReturnonIFRSshareholders’fundsiscalculatedasoperatingprofitbasedonlonger-terminvestmentreturnsnetoftaxandnon-controlling
interestsdividedbyopeningshareholders’funds.Operatingprofitbasedonlonger-terminvestmentreturnsisreconciledtoIFRSprofit
beforetaxinnoteB1totheIFRSfinancialstatements.

Operatingprofitbasedonlonger-terminvestmentreturns
Taxonoperatingprofit
Profitattributabletonon-controllinginterests

Operatingprofitbasedonlonger-terminvestmentreturns,

netoftaxandnon-controllinginterests

Openingshareholders’funds
Return on shareholders’ funds

Note

B1.1

2018 £m

2017 £m

4,827
(792)
(3)

4,032
16,087
25%

4,699
(971)
(1)

3,727
14,666
25%

III(c) Calculation of IFRS gearing ratio 
Gearingratioiscalculatedasnetcorestructuralborrowingsofshareholder-financedoperationsdividedbyclosingIFRSshareholders’
fundsplusnetcorestructuralborrowings.

Corestructuralborrowingsofshareholder-financedoperations
Less:Holdingcompanycashandshort-terminvestments

Net core structural borrowings of shareholder-financed operations
Closingshareholders’funds

Shareholders’ funds plus net core structural borrowings

Gearing ratio

Note

C6.1

II(a)

31 Dec 2018 
£m

31 Dec 2017 
£m

7,664
(3,236)

4,428
17,249

21,677

20%

6,280
(2,264)

4,016
16,087

20,103

20%

III(d) Calculation of IFRS shareholders’ funds per share
IFRSshareholders’fundspershareiscalculatedasclosingIFRSshareholders’fundsdividedbythenumberofissuedsharesatthe
balancesheetdate.

Closingshareholders’funds(£million)
Numberofissuedsharesatyearend(millions)
Shareholders’ funds per share (pence)

Note

31 Dec 2018

31 Dec 2017

C10

17,249
2,593
665

16,087
2,587
622

III(e) Calculation of asset management cost/income ratio
Theassetmanagementcost/incomeratioiscalculatedasassetmanagementoperatingexpenses,adjustedforcommissionandjoint
venturecontribution,dividedbyassetmanagementtotalIFRSrevenueadjustedforcommission,jointventurecontribution,
performance-relatedfeesandnon-operatingitems.

Operating income used in cost/income ratio
Commission
Performance-relatedfees
Investmentreturn
Short-termfluctuationsininvestmentreturnsonshareholder-backedbusiness

Total IFRS revenue

Operating expense used in cost/income ratio
Investmentreturn
Commission

Charges

Cost/income ratio – Operating expense/operating income

M&GPrudential asset 
management

2018 £m

2017 £m

1,100
313
15
(14)
(15)

1,399

654
(14)
313

953

59%

1,034
351
53
–
6

1,444

602
–
351

953

58%

404 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continuedOperating income before performance-related fees used in cost/income ratio
Shareofjointventurerevenue
Commission
Performance-relatedfees

Total IFRS revenue

Operating expense used in cost/income ratio
Shareofjointventureexpense
Commission

IFRS charges

Cost/income ratio – Operating expense/operating income before performance-related fees

Eastspring Investments

2018 £m

2017 £m

424
(188)
118
17

371

232
(100)
118

250

55%

421
(176)
103
17

365

238
(92)
103

249

56%

III(f) Reconciliation of Asia renewal insurance premium to gross earned premiums
AsiarenewalinsurancepremiumiscalculatedasIFRSgrossearnedpremiumslessnewbusinesspremiumsandadjustedforthe
contributionfromjointventures.

Asia renewal insurance premium
Add:Generalinsurancepremium
Add:IFRSgrossearnedpremiumfromnewregularandsingle

premiumbusiness

Less:Renewalpremiumsfromjointventures
Add:premiumsrelatingtosoldKorealifebusiness

AsiasegmentIFRSgrossearnedpremium

Note

B1.4

2018 £m

12,856
90

4,809
(1,286)
–

16,469

AER
2017 £m

11,482
89

4,986
(1,068)
199

15,688

CER 
2017 £m

11,087
87

4,819
(1,022)
197

15,168

III(g) Reconciliation of APE new business sales to earned premiums
TheGroupreportsAPEnewbusinesssalesasameasureofthenewpoliciessoldintheyear.ThisdiffersfromtheIFRSmeasureof
premiumsearnedasshownbelow:







Annual premium equivalents as published
Adjustmenttoinclude100%ofsinglepremiumsonnewbusinesssoldintheyear note (i)
Premiumsfromin-forcebusinessandotheradjustments note (ii)

Gross premiums earned
Outwardreinsurancepremiums note (iii)

Earned premiums, net of reinsurance as shown in the IFRS financial statements

Note

B1.4

B1.4

B1.4

2018 £m

6,802
28,009
12,413

47,224
(14,023)

33,201

2017 £m

6,958
28,769
8,278

44,005
(2,062)

41,943

APEnewbusinesssalesonlyincludeonetenthofsinglepremiums,recordedonpoliciessoldintheyear.Grosspremiumsearnedinclude100percentofsuchpremiums.

Notes
(i)
(ii) Otheradjustmentsprincipallyincludeamountsinrespectofthefollowing:


–Grosspremiumsearnedincludepremiumsfromexistingin-forcebusinessaswellasnewbusiness.ThemostsignificantamountisrecordedinAsia,whereasignificantportion

ofregularpremiumbusinessiswritten.Asiain-forcepremiumsformthevastmajorityoftheotheradjustmentamount;








–InOctober2018,Jacksonenteredintoa100percentreinsuranceagreementwithJohnHancockLifeInsuranceCompanytoacquireaclosedblockofgrouppay-outannuity

business.Thetransactionresultedinanadditiontogrosspremiumsearnedof£3.7billion.NoamountswereincludedinAPEnewbusinesssales.

–APEincludesnewpolicieswrittenintheyearwhichareclassifiedasinvestmentcontractswithoutdiscretionaryparticipationfeaturesunderIFRS4,arisingmainlyinJackson

forguaranteedinvestmentcontractsandinM&GPrudentialforcertainunit-linkedsavingsandsimilarcontracts.Theseareexcludedfromgrosspremiumsearnedandrecorded
asdeposits;

–APEnewbusinesssalesareannualisedwhilegrosspremiumsearnedarerecordedonlywhenrevenuesaredue;and
–ForthepurposeofreportingAPEnewbusinesssales,weincludetheGroup’sshareofamountssoldbytheGroup’sinsurancejointventuresandassociates.UnderIFRS,

jointventuresandassociatesareequityaccountedandsonoamountsareincludedwithingrosspremiumsearned.

(iii) Outwardreinsurancepremiumsin2018include£(12,149)millioninrespectofthereinsuranceoftheUKannuityportfolio.

www.prudential.co.uk

AnnualReport2018 Prudential plc 405

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationIII Calculation of alternative performance measures continued

III(h) Reconciliation between IFRS and EEV shareholders’ funds
ThetablebelowshowsthereconciliationofEEVshareholders’fundsandIFRSshareholders’fundsattheendoftheyear:

EEV shareholders’ funds
Less:Valueofin-forcebusinessoflong-termbusiness note (i)
DeferredacquisitioncostsassignedzerovalueforEEVpurposes
Other note (ii)

IFRS shareholders’ funds

31 Dec 2018 
£m

31 Dec 2017 
£m

49,782
(33,013)
10,077
(9,597)

17,249

44,698
(29,410)
9,227
(8,428)

16,087

Notes
(i)

TheEEVshareholders’fundscomprisesthepresentvalueoftheshareholders’interestinthevalueofin-forcebusiness,networthoflong-termbusinessoperationsandIFRS
shareholders’fundsofassetmanagementandotheroperations.Thevalueofin-forcebusinessreflectsthepresentvalueoffutureshareholdercashflowsfromlong-termin-force
businesswhicharenotcapturedasshareholders’interestonanIFRSbasis.NetworthrepresentsthenetassetsforEEVreportingpurposesthatreflecttheregulatorybasisposition,
sometimeswithadjustmentstoachieveconsistencywiththeIFRStreatmentofcertainitems.

(ii) OtheradjustmentsrepresentassetandliabilityvaluationdifferencesbetweenIFRSandthelocalregulatoryreportingbasisusedtovaluenetworthforlong-terminsurance



operations.FortheUK,thiswouldbethedifferencebetweenIFRSandSolvencyII.
ItalsoincludesthemarktomarketoftheGroup’scorestructuralborrowingswhicharefairvaluedunderEEVbutnotIFRS.Themostsignificantvaluationdifferencesrelateto
changesinthevaluationofinsuranceliabilities.Forexample,inJacksonwhereIFRSliabilitiesarehigherthanthelocalregulatorybasisastheyareprincipallybasedonpolicyholder
accountbalances(withadeferredacquisitioncostsrecognisedasanasset)whereasthelocalregulatorybasisusedforEEVisbasedonfuturecashflowsduetothepolicyholder
onaprudentbasiswithconsiderationofanexpenseallowanceasapplicable,butwithnoseparatedeferredacquisitioncostasset.

III(i) Reconciliation of EEV operating profit based on longer-term investment returns
Totheextentapplicable,thepresentationoftheEEVpost-taxprofitfortheyearisconsistentintheclassificationbetweenoperatingand
non-operatingresultswiththebasisthattheGroupappliesfortheanalysisofIFRSbasisresults.Operatingresultsreflectunderlying
resultsincludinglonger-terminvestmentreturns,whicharedeterminedfollowingtheEEVPrinciplesissuedbytheEuropeanInsurance
CFOForum.

Non-operatingresultscomprise:

— Short-termfluctuationsininvestmentreturns;
— Themarktomarketvaluemovementsoncorestructuralborrowings;
— Theeffectofchangesineconomicassumptions;and
— Theimpactofcorporatetransactionsundertakenintheyear.

MoredetailsonhowEEVpost-taxprofitisdeterminedandthecomponentsofEEVoperatingprofitareincludedinnote13oftheEEV
supplementarybasisofresults.

III(j) Calculation of return on embedded value
ReturnonembeddedvalueiscalculatedastheEEVpost-taxoperatingprofitbasedonlonger-terminvestmentreturns,asapercentage
ofopeningEEVbasisshareholders’funds.

EEVoperatingprofitbasedonlonger-terminvestmentreturns(£million)
OpeningEEVbasisshareholders’funds(£million)

Return on embedded value (%)

Note

2

8

2018

7,563
44,698

17%

2017

6,598
38,968

17%

III(k) Calculation of EEV shareholders’ funds per share
EEVshareholders’fundspershareiscalculatedasclosingEEVshareholders’fundsdividedbythenumberofissuedsharesatthebalance
sheetdate.EEVshareholders’fundspershareexcludinggoodwillattributabletoshareholdersiscalculatedinthesamemanner,except
goodwillattributabletoshareholdersisdeductedfromclosingEEVshareholders’funds.

ClosingEEVshareholders’funds(£million)
Less:Goodwillattributabletoshareholders(£million)

ClosingEEVshareholders’fundsexcludinggoodwillattributabletoshareholders(£million)
Numberofissuedsharesatyearend(millions)

Shareholders’ funds per share (in pence)

Shareholders’ funds per share excluding goodwill attributable to shareholders 

(in pence)

Note

31 Dec 2018

31 Dec 2017

8

8

49,782
(1,651)

48,131
2,593

1,920p

44,698
(1,458)

43,240
2,587

1,728p

1,856p

1,671p

406 Prudential plc AnnualReport2018

www.prudential.co.uk

Additional unaudited financial information continuedRisk factors

AnumberofriskfactorsaffectPrudential’s
operatingresultsandfinancialcondition
and,accordingly,thetradingpriceofits
shares.Theriskfactorsmentionedbelow
shouldnotberegardedasacompleteand
comprehensivestatementofallpotential
risksanduncertainties.Theinformation
givenisasofthedateofthisdocument,
andanyforward-lookingstatementsare
madesubjecttothereservationsspecified
under‘Forward-lookingstatements’.

Prudential’sapproachestomanaging
risksareexplainedinthesectionofthis
documentheaded‘GroupChiefRisk
Officer’sReportoftherisksfacingour
businessandhowthesearemanaged’.

Risks relating to Prudential’s 
business
Prudential’s businesses are 
inherently subject to market 
fluctuations and general economic 
conditions
Uncertainty,fluctuationsornegative
trendsininternationaleconomicand
investmentclimatescouldhaveamaterial
adverseeffectonPrudential’sbusiness
andprofitability.Prudentialoperatesina
macroeconomicandglobalfinancialmarket
environmentthatpresentssignificant
uncertaintiesandpotentialchallenges.
Forexample,governmentinterestrates
intheUS,theUKandsomeAsiancountries
inwhichPrudentialoperatesremainlow
relativetohistoricallevels.

Globalfinancialmarketsaresubjectto
uncertaintyandvolatilitycreatedbya
varietyoffactors.Thesefactorsinclude
thecontinuingreductioninaccommodative
monetarypoliciesintheUS,theUKand
otherjurisdictionstogetherwithitsimpact
onthevaluationofallassetclasses,effects
oninterestratesandtheriskofdisorderly
repricingofinflationexpectations
andglobalbondyields,concernsover
sovereigndebt,ageneralslowingin
worldgrowth,theincreasedlevelof
geopoliticalriskandpolicy-related
uncertainty(includingtheimpositionof
tradebarriers)andpotentiallynegative
socio-politicalevents.

Theadverseeffectsofsuchfactorscould
befeltprincipallythroughthefollowing
items:

— Reducedinvestmentreturnsarising
ontheGroup’sportfoliosincluding
impairmentofdebtsecuritiesandloans,
whichcouldreducePrudential’scapital
andimpairitsabilitytowritesignificant
volumesofnewbusiness,increasethe
potentialadverseimpactofproduct
guarantees,and/orhaveanegative
impactonitsassetsundermanagement
andprofit;

— Highercreditdefaultsandwidercredit

andliquidityspreadsresultingin
realisedandunrealisedcreditlosses;

— Failureofcounterpartieswhohave

transactionswithPrudential(egbanks
andreinsurers)tomeetcommitments
thatcouldgiverisetoanegativeimpact
onPrudential’sfinancialpositionand
ontheaccessibilityorrecoverability
ofamountsdueor,forderivative
transactions,adequatecollateralnot
beinginplace;

— Estimatesofthevalueoffinancial

instrumentsbecomingmoredifficult
becauseincertainilliquidorclosed
markets,determiningthevalueat
whichfinancialinstrumentscanbe
realisedishighlysubjective.Processes
toascertainsuchvaluesrequire
substantialelementsofjudgement,
assumptionsandestimates(which
maychangeovertime);and

— Increasedilliquidity,whichalsoadds
touncertaintyovertheaccessibility
offinancialresourcesandmayreduce
capitalresourcesasvaluationsdecline.
Thiscouldoccurwhereexternalcapital
isunavailableatsustainablecost,
increasedliquidassetsarerequiredto
beheldascollateralunderderivative
transactionsorredemptionrestrictions
areplacedonPrudential’sinvestments
inilliquidfunds.Inaddition,significant
redemptionrequestscouldalsobe
madeonPrudential’sissuedfundsand
whilethismaynothaveadirectimpact
ontheGroup’sliquidity,itcouldresultin
reputationaldamagetoPrudential.The
potentialimpactofincreasedilliquidity
ismoreuncertainthanforotherrisks
suchasinterestrateorcreditrisk.

Ingeneral,upheavalsinthefinancial
marketsmayaffectgenerallevelsof
economicactivity,employmentand
customerbehaviour.Asaresult,insurers
mayexperienceanelevatedincidenceof
claims,lapses,orsurrendersofpolicies,
andsomepolicyholdersmaychooseto
deferorstoppayinginsurancepremiums.
Thedemandforinsuranceproductsmay
alsobeadverselyaffected.Inaddition,
theremaybeahigherincidenceof
counterpartyfailures.Ifsustained,this
environmentislikelytohaveanegative
impactontheinsurancesectorovertime
andmayconsequentlyhaveanegative
impactonPrudential’sbusinessandits
balancesheetandprofitability.For
example,thiscouldoccuriftherecoverable
valueofintangibleassetsforbancassurance
agreementsanddeferredacquisitioncosts
arereduced.Newchallengesrelatedto
marketfluctuationsandgeneraleconomic
conditionsmaycontinuetoemerge.

Forsomenon-unit-linkedinvestment
products,inparticularthosewritteninsome
oftheGroup’sAsiaoperations,itmaynotbe
possibletoholdassetswhichwillprovide
cashflowstomatchthoserelatingto
policyholderliabilities.Thisisparticularly
trueinthosecountrieswherebondmarkets
arenotdevelopedandincertainmarkets
whereregulatedpremiumandclaimvalues
aresetwithreferencetotheinterestrate
environmentprevailingatthetimeofpolicy
issue.Thisresultsinamismatchduetothe
durationanduncertaintyoftheliabilitycash
flowsandthelackofsufficientassetsofa
suitableduration.Whilethisresidualasset/
liabilitymismatchriskcanbemanaged,it
cannotbeeliminated.Whereinterestrates
inthesemarketsremainlowerthanthose
usedtocalculatepremiumandclaimvalues
overasustainedperiod,thiscouldhave
amaterialadverseeffectonPrudential’s
reportedprofit.

Jacksonwritesasignificantamountof
variableannuitiesthatoffercapitalor
incomeprotectionguarantees.Thevalue
oftheseguaranteesisaffectedbymarket
factors(suchasinterestrates,equityvalues,
bondspreadsandrealisedvolatility)and
policyholderbehaviour.Jacksonusesa
derivativehedgingprogrammetoreduce
itsexposuretomarketrisksarisingonthese
guarantees.Therecouldbemarket
circumstanceswherethederivativesthat
Jacksonentersintotohedgeitsmarket
risksmaynotcoveritsexposuresunderthe
guarantees.Thecostoftheguarantees
thatremainunhedgedwillalsoaffect
Prudential’sresults.

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AnnualReport2018 Prudential plc 407

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationInaddition,Jacksonhedgestheguarantees
onitsvariableannuitybookonan
economicbasis(withconsiderationof
thelocalregulatoryposition)and,thus,
acceptsvariabilityinitsaccountingresults
intheshortterminordertoachievethe
appropriateresultonthesebases.
Inparticular,forPrudential’sGroupIFRS
reporting,themeasurementoftheJackson
variableannuityguaranteesistypicallyless
sensitivetomarketmovementsthanfor
thecorrespondinghedgingderivatives,
whichareheldatmarketvalue.However,
dependingonthelevelofhedging
conductedregardingaparticularrisktype,
certainmarketmovementscandrive
volatilityintheeconomicorlocalregulatory
resultsthatmaybelesssignificantunder
IFRSreporting.

Also,Jacksonhasasignificantspread
basedbusinesswiththesignificant
proportionofitsassetsinvestedinfixed
incomesecuritiesanditsresultsare
thereforeaffectedbyfluctuationsin
prevailinginterestrates.Inparticular,fixed
annuitiesandstablevalueproductswritten
byJacksonexposePrudentialtotherisk
thatchangesininterestrates,whicharenot
fullyreflectedintheinterestratescredited
tocustomers,willreducespread.The
spreadisthedifferencebetweentherate
ofreturnJacksonisabletoearnonthe
assetsbackingthepolicyholders’liabilities
andtheamountsthatarecreditedto
policyholdersintheformofbenefit
increases,subjecttominimumcrediting
rates.Declinesinspreadfromthese
productsorotherspreadbusinesses
thatJacksonconducts,andincreases
insurrenderlevelsarisingfrominterest
raterises,couldhaveamaterialimpact
onitsbusinessesorresultsofoperations.

Asignificantpartoftheprofitfrom
M&GPrudential’sinsuranceoperations
isrelatedtobonusesforpolicyholders
declaredonwith-profitsproducts,
whicharebroadlybasedonhistorical
andcurrentratesofreturnonequity,real
estateandfixedincomesecurities,aswell
asPrudential’sexpectationsoffuture
investmentreturns.Thisprofitcould
belowerinasustainedlowinterest
rateenvironment.

Prudential is subject to the risk 
of potential sovereign debt credit 
deterioration owing to the amounts 
of sovereign debt obligations held 
in its investment portfolio
Investinginsovereigndebtcreates
exposuretothedirectorindirect
consequencesofpolitical,socialor
economicchanges(includingchangesin
governments,headsofstateormonarchs)
inthecountriesinwhichtheissuersare
locatedandthecreditworthinessofthe
sovereign.Investmentinsovereigndebt
obligationsinvolvesrisksnotpresentin
debtobligationsofcorporateissuers.
Inaddition,theissuerofthedebtorthe
governmentalauthoritiesthatcontrolthe
repaymentofthedebtmaybeunableor
unwillingtorepayprincipalorpayinterest
whendueinaccordancewiththetermsof
suchdebt,andPrudentialmayhavelimited
recoursetocompelpaymentintheeventof
adefault.Asovereigndebtor’swillingness
orabilitytorepayprincipalandtopay
interestinatimelymannermaybeaffected
by,amongotherfactors,itscashflow
situation,itsrelationswithitscentralbank,
theextentofitsforeigncurrencyreserves,
theavailabilityofsufficientforeign
exchangeonthedateapaymentisdue,
therelativesizeofthedebtserviceburden
totheeconomyasawhole,thesovereign
debtor’spolicytowardlocaland
internationallenders,andthepolitical
constraintstowhichthesovereigndebtor
maybesubject.

Moreover,governmentsmayuseavariety
oftechniques,suchasinterventionbytheir
centralbanksorimpositionofregulatory
controlsortaxes,todevaluetheir
currencies’exchangerates,ormayadopt
monetaryandotherpolicies(includingto
managetheirdebtburdens)thathavea
similareffect,allofwhichcouldadversely
impactthevalueofaninvestmentin
sovereigndebtevenintheabsenceof
atechnicaldefault.Periodsofeconomic
uncertaintymayaffectthevolatilityof
marketpricesofsovereigndebttoagreater
extentthanthevolatilityinherentindebt
obligationsofothertypesofissuers.

Inaddition,ifasovereigndefaultorother
sucheventsdescribedabovewereto
occur,otherfinancialinstitutionsmayalso
sufferlossesorexperiencesolvencyor
otherconcerns,andPrudentialmightface
additionalrisksrelatingtoanydebtheldin
suchfinancialinstitutionsheldinits
investmentportfolio.Thereisalsoriskthat
publicperceptionsaboutthestabilityand
creditworthinessoffinancialinstitutions
andthefinancialsectorgenerallymightbe
adverselyaffected,asmightcounterparty
relationshipsbetweenfinancialinstitutions.
Ifasovereignweretodefaultonits
obligations,oradoptedpoliciesthat
devaluedorotherwisealteredthe
currenciesinwhichitsobligationswere
denominatedthiscouldhaveamaterial
adverseeffectonPrudential’sfinancial
conditionandresultsofoperations.

Prudential is subject to the risk of 
exchange rate fluctuations owing 
to the geographical diversity of 
its businesses
Duetothegeographicaldiversityof
Prudential’sbusinesses,Prudentialis
subjecttotheriskofexchangerate
fluctuations.Prudential’soperationsinthe
USandAsia,whichrepresentasignificant
proportionofoperatingprofitbasedon
longer-terminvestmentreturnsand
shareholders’funds,generallywrite
policiesandinvestinassetsdenominated
inlocalcurrencies.Althoughthispractice
limitstheeffectofexchangerate
fluctuationsonlocaloperatingresults,
itcanleadtosignificantfluctuationsin
Prudential’sconsolidatedfinancial
statementsuponthetranslationofresults
intopoundssterling.Thisexposureisnot
currentlyseparatelymanaged.The
currencyexposurerelatingtothe
translationofreportedearningscould
impactfinancialreportingratiossuchas
dividendcover,whichiscalculatedas
operatingprofitaftertaxonanIFRSbasis,
dividedbythedividendsrelatingtothe
reportingyear.Theimpactofgainsor
lossesoncurrencytranslationsisrecorded
asacomponentofshareholders’funds
withinothercomprehensiveincome.
Consequently,thiscouldimpact
Prudential’sgearingratios(definedas
debtoverdebtplusshareholders’funds).
TheGroup’ssurpluscapitalpositionfor
regulatoryreportingpurposesmayalsobe
affectedbyfluctuationsinexchangerates
withpossibleconsequencesforthedegree
offlexibilitythatPrudentialhasin
managingitsbusiness.

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Risk factors continuedPrudential conducts its businesses 
subject to regulation and associated 
regulatory risks, including the 
effects of changes in the laws, 
regulations, policies and 
interpretations and any accounting 
standards in the markets in which 
it operates
Changesingovernmentpolicyand
legislation(includinginrelationtotax),
capitalcontrolmeasuresoncompanies
andindividuals,regulationorregulatory
interpretationapplyingtocompaniesinthe
financialservicesandinsuranceindustries
inanyofthemarketsinwhichPrudential
operates(includingthoserelatedtothe
conductofbusinessbyPrudentialorits
thirdpartydistributors),ordecisionstaken
byregulatorsinconnectionwiththeir
supervisionofmembersoftheGroup,
whichinsomecircumstancesmaybe
appliedretrospectively,mayadversely
affectPrudential.Theproposeddemerger
ofM&GPrudentialfromPrudentialplcwill
resultinachangetoPrudential’sgroup-
widesupervisortotheHongKong
InsuranceAuthority,andasaconsequence
willchangethegroup-widesupervisory
frameworktowhichPrudentialissubject,
thefinalformofwhichremainsuncertain.
Theimpactfromanyregulatorychanges
mayaffectPrudential’sproductrange,
distributionchannels,competitiveness,
profitability,capitalrequirements,risk
managementapproaches,corporateor
governancestructureand,consequently,
reportedresultsandfinancing
requirements.Also,regulatorsin
jurisdictionsinwhichPrudentialoperates
mayimposerequirementsaffectingthe
allocationofcapitalandliquiditybetween
differentbusinessunitsintheGroup,
whetheronageographic,legalentity,
productlineorotherbasis.Regulators
maychangethelevelofcapitalrequiredto
beheldbyindividualbusinesses,the
regulationofsellingpractices,solvency
requirementsandcouldintroduce
changesthatimpacttheproductssold.
Furthermore,asaresultofinterventionsby
governmentsinlightoffinancialandglobal
economicconditions,theremaycontinue
tobechangesingovernmentregulation
andsupervisionofthefinancialservices
industry,includingthepossibilityofhigher
capitalrequirements,restrictionson
certaintypesoftransactionsandenhanced
supervisorypowers.

Recentshiftsinthefocusofsomenational
governmentstowardmoreprotectionist
orrestrictiveeconomicandtradepolicies
couldimpactonthedegreeandnature
ofregulatorychangesandPrudential’s

competitivepositioninsomegeographic
markets.Thiscouldtakeeffect,for
example,throughincreasedfrictionin
cross-bordertradeormeasuresfavouring
localenterprisessuchaschangestothe
maximumlevelofnon-domesticownership
byforeigncompanies.

TheEuropeanUnion’sSolvencyIIDirective
cameintoeffecton1January2016.
Themeasureofregulatorycapitalunder
SolvencyIIismorevolatilethanunderthe
previousSolvencyIregimeandregulatory
policymayfurtherevolveunderthe
regime.TheEuropeanCommissionbegan
areviewinlate2016ofsomeaspectsofthe
SolvencyIIlegislativepackage,whichis
expectedtocontinueuntil2021and
includesareviewoftheLongTerm
Guaranteemeasures.Prudentialapplied
for,andhasbeengrantedapprovalbythe
UKPrudentialRegulationAuthoritytouse
thefollowingmeasureswhencalculating
itsSolvencyIIcapitalrequirements:the
useofaninternalmodel,the‘matching
adjustment’forUKannuities,the‘volatility
adjustment’forselectedUSdollar-
denominatedbusiness,andUKtransitional
measuresontechnicalprovisions.
Prudentialalsohaspermissiontouse
‘deductionandaggregation’asthemethod
bywhichthecontributionoftheGroup’s
USinsuranceentitiestotheGroup’s
solvencyiscalculated,whichineffect
recognisessurplusinUSinsuranceentities
inexcessof250percentoflocalUSRisk
BasedCapitalrequirements.Foraslongas
Prudentialoritsbusinessesremainsubject
toSolvencyII,thereisariskthatchanges
mayberequiredtoPrudential’sapproved
internalmodelorotherSolvencyII
approvals,whichcouldhaveamaterial
impactontheGroupSolvencyIIcapital
position.Whereinternalmodelchanges
aresubjecttoregulatoryapproval,there
isariskthattheapprovalisdelayedornot
given.Insuchcircumstances,changesin
ourriskprofilewouldnotbeabletobe
appropriatelyreflectedinourinternal
model,whichcouldhaveamaterialimpact
ontheGroup’sSolvencyIIcapitalposition.

Currentlytherearealsoanumberofother
globalregulatorydevelopmentswhich
couldimpactPrudential’sbusinessesin
itsmanyjurisdictions.Theseincludethe
Dodd-FrankWallStreetReformand
ConsumerProtectionAct(Dodd-Frank
Act)intheUS,theworkoftheFinancial
StabilityBoard(FSB)intheareaofsystemic
riskincludingthedesignationofGlobal
SystemicallyImportantInsurers(G-SIIs),
theInsuranceCapitalStandard(ICS)being
developedbytheInternationalAssociation

ofInsuranceSupervisors(IAIS),theEU
MarketsinFinancialInstrumentsDirective
(the‘MiFIDIIDirective’)andassociated
implementingmeasures,whichcame
intoforceon3January2018andtheEU
GeneralDataProtectionRegulation,
whichcameintoforceon25May2018.
Inaddition,regulatorsinanumberof
jurisdictionsinwhichtheGroupoperates
arefurtherdevelopinglocalcapital
regimes;thisincludespotentialfuture
developmentsunderSolvencyIIintheUK
(asreferredtoabove),NationalAssociation
ofInsuranceCommissioners’(NAIC)
reformsintheUSandamendmentsto
certainlocalstatutoryregimesinsome
territoriesinAsia.Thereremainsahigh
degreeofuncertaintyoverthepotential
impactofthesechangesontheGroup.

TheDodd-FrankActprovidesfora
comprehensiveoverhaulofthefinancial
servicesindustrywithintheUSincluding
reformstofinancialservicesentities,
productsandmarkets.Thefullimpact
oftheDodd-FrankActonPrudential’s
businessesremainsunclear,asmany
ofitsprovisionsareprimarilyfocusedon
thebankingindustry,haveadelayed
effectivenessand/orrequirerule-making
orotheractionsbyvariousUSregulators
overthecomingyears.Thereisalso
potentialuncertaintysurroundingfuture
changestotheDodd-FrankActunderthe
currentUSadministration.

Prudential’sdesignationasaG-SIIwaslast
reaffirmedon21November2016.The
FSB,inconjunctionwiththeIAIS,didnot
publishanewlistofG-SIIsin2017anddid
notengageinG-SIIidentificationfor2018
followingIAIS’launchoftheconsultation
ontheHolisticFramework(HF)on
14November2018,whichaimstoassess
andmitigatesystemicriskintheinsurance
sectorandisintendedtoreplacethe
currentG-SIImeasures.TheIAISintends
toimplementtheHFin2020anditis
proposedthatG-SIIidentificationbe
suspendedfromthatyear.Intheinterim,
therelevantgroup-widesupervisorshave
committedtocontinueapplyingexisting
enhancedG-SIIsupervisorypolicy
measureswithsomesupervisory
discretion,whichincludesarequirement
tosubmitenhancedriskmanagement
plans.InNovember2022,theFSBwill
reviewtheneedtoeitherdiscontinueor
re-establishanannualidentificationof
G-SIIsinconsultationwiththeIAISand
nationalauthorities.TheHigherLoss
Absorbency(HLA)standard(aproposed
additionalcapitalmeasureforG-SII
designatedfirms,plannedtoapplyfrom

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AnnualReport2018 Prudential plc 409

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional information2022)isnotpartoftheproposedHF.
However,theHFproposesmore
supervisorypowersofintervention
formitigatingsystemicriskincluding
temporaryfinancialreinforcement
measuressuchascapitaladd-onsand
suspensionofdividends.

TheIAISisalsodevelopingtheICSaspart
ofComFrame–theCommonFramework
forthesupervisionofInternationally
ActiveInsuranceGroups(IAIGs).The
implementationofICSwillbeconductedin
twophases–afive-yearmonitoringphase
followedbyanimplementationphase.
ComFramewillmoregenerallyestablish
asetofcommonprinciplesandstandards
designedtoassistsupervisorsin
addressingrisksthatarisefrominsurance
groupswithoperationsinmultiple
jurisdictions.TheComFrameproposals,
includingICS,couldresultinenhanced
capitalandregulatorymeasuresforIAIGs,
forwhichPrudentialsatisfiesthecriteria.

Inlate2018,theUSNAICconcluded
anindustryconsultationwiththeaimof
reducingthenon-economicvolatilityin
thevariableannuitystatutorybalance
sheetandenhancingriskmanagement.
TheNAICistargetingaJanuary2020
effectivedateforthenewframework,
whichwillhaveanimpactonJackson’s
business.Jacksoncontinuestoassessand
testthechanges.TheNAICalsohasan
ongoingreviewoftheC-1bondfactorsin
therequiredcapitalcalculation,onwhich
furtherinformationisexpectedtobe
providedinduecourse.TheGroup’s
preparationstomanagetheimpactof
thesereformswillcontinue.

On27July2017,theUKFCAannounced
thatitwillnolongerpersuade,oruseits
powerstocompel,panelbankstosubmit
ratesforthecalculationofLIBORafter
2021.ThediscontinuationofLIBORin
itscurrentformanditsreplacementwith
theSterlingOvernightIndexAverage
benchmark(SONIA)intheUK(and
otheralternativebenchmarkratesin
othercountries)could,amongotherthings,
impacttheGroupthroughanadverse
effectonthevalueofPrudential’sassets
andliabilitieswhicharelinkedtoorwhich
referenceLIBOR,areductioninmarket
liquidityduringanyperiodoftransition
andincreasedlegalandconductrisksto
theGrouparisingfromchangesrequired
todocumentationanditsrelated
obligationstoitsstakeholders.

VariousjurisdictionsinwhichPrudential
operateshavecreatedinvestor
compensationschemesthatrequire
mandatorycontributionsfrommarket
participantsinsomeinstancesintheevent
ofafailureofamarketparticipant.Asa
majorparticipantinthemajorityofits
chosenmarkets,circumstancescould
ariseinwhichPrudential,alongwithother
companies,mayberequiredtomake
suchcontributions.

TheGroup’saccountsarepreparedin
accordancewithcurrentInternational
FinancialReportingStandards(IFRS)
applicabletotheinsuranceindustry.
TheInternationalAccountingStandards
Board(IASB)introducedaframeworkthat
itdescribedasPhaseIwhich,underits
standardIFRS4permittedinsurersto
continuetousethestatutorybasisof
accountingforinsuranceassetsand
liabilitiesthatexistedintheirjurisdictions
priortoJanuary2005.InMay2017,the
IASBpublisheditsreplacementstandard
oninsuranceaccounting(IFRS17,
‘InsuranceContracts’),whichwillhavethe
effectofintroducingfundamentalchanges
tothestatutoryreportingofinsurance
entitiesthatprepareaccountsaccording
toIFRSfrom2021.InNovember2018,
theIASBtentativelydecidedtodelaythe
effectivedateofIFRS17byoneyearto
periodsbeginningonorafter1January
2022andisconsideringintroducingfurther
amendmentstothisnewstandard.The
EuropeanUnionwillapplyitsusualprocess
forassessingwhetherthestandardmeets
thenecessarycriteriaforendorsement.
TheGroupisreviewingthecomplex
requirementsofthisstandardand
consideringitspotentialimpact.The
effectofchangesrequiredtotheGroup’s
accountingpoliciesasaresultof
implementingthenewstandardiscurrently
uncertain,butthesechangescanbe
expectedto,amongstotherthings,alter
thetimingofIFRSprofitrecognition.
Giventheimplementationofthisstandard
islikelytorequiresignificantenhancements
toIT,actuarialandfinancesystemsofthe
Group,itwillalsohaveanimpactonthe
Group’sexpenses.

AnychangesormodificationofIFRS
accountingpoliciesmayrequireachange
inthewayinwhichfutureresultswillbe
determinedand/oraretrospective
adjustmentofreportedresultsto
ensureconsistency.

The implementation of complex 
strategic initiatives gives rise to 
significant execution risks, may 
affect the operational capacity 
of the Group, and may adversely 
impact the Group if these initiatives 
fail to meet their objectives
Aspartoftheimplementationofits
businessstrategies,Prudentialhas
commencedanumberofsignificant
changeinitiativesacrosstheGroup,many
ofwhichareinterconnectedand/oroflarge
scale,thatmayhavefinancial,operational,
regulatory,customerandreputational
implicationsifsuchinitiativesfail(either
whollyorinpart)tomeettheirobjectives
andcouldplacestrainontheoperational
capacity,orweakenthecontrol
environment,oftheGroup.Implementing
furtherstrategicinitiativesmayamplify
theserisks.TheGroup’scurrentsignificant
changeinitiativesincludethecombination
ofM&GandPrudentialUKandEurope,
theproposeddemergerofM&GPrudential
andtheintendedsaleofpartoftheUK
annuityportfolio.Significantoperational
executionrisksarisefromtheseinitiatives,
includinginrelationtotheseparationand
establishmentofstandalonegovernance
underrelevantregulatoryregimes,
businessfunctionsandprocesses(data,
systems,people)andthirdparty
arrangements.

The proposed demerger of 
M&GPrudential carries with it 
execution risk and will continue 
to require significant management 
attention
TheproposeddemergerofM&GPrudential
issubjecttoanumberoffactorsand
dependencies(includingprevailingmarket
conditions,theappropriateallocation
ofdebtandcapitalbetweenthetwo
groupsandapprovalsfromregulatorsand
shareholders).Inaddition,preparingfor
andimplementingtheproposeddemerger
isexpectedtocontinuetorequire
significanttimefrommanagement,which
maydivertmanagement’sattentionfrom
otheraspectsofPrudential’sbusiness.

Thereforetherecanbenocertaintyasto
thetimingofthedemerger,orthatitwillbe
completedasproposed(oratall).Further,
iftheproposeddemergeriscompleted,
therecanbenoassurancethateither
PrudentialplcorM&GPrudentialwill
realisetheanticipatedbenefitsofthe
transaction,orthattheproposeddemerger
willnotadverselyaffectthetradingvalue
orliquidityofthesharesofeitherorboth
ofthetwobusinesses.

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Risk factors continuedThe intended UK exit from the EU 
may adversely impact economic 
conditions, increase market 
volatility, increase political and 
regulatory uncertainty, and cause 
operational disruption (including 
reduced access to EU markets) 
which could have adverse effects 
on Prudential’s business and 
its profitability 
On29March2017,theUKsubmittedthe
formalnotificationofitsintentionto
withdrawfromtheEUpursuanttoArticle
50oftheTreatyontheEuropeanUnion,
asamended.Followingsubmissionofthis
notification,theUKhasamaximumperiod
oftwoyearstonegotiatethetermsofits
withdrawalfromtheEU.Ifnoformal
withdrawalagreementisreachedbetween
theUKandtheEU,thenitisexpected
theUK’smembershipoftheEUwill
automaticallyterminateat11.00pmGMT
on29March2019.TheUK’sdecisionto
leavetheEUwillhavepolitical,legaland
economicramificationsforboththeUK
andtheEU,althoughtheseareexpected
tobemorepronouncedfortheUK.
TheGrouphasseveralUK-domiciled
operations,principallyM&GPrudential,
andthesewillbeimpactedbyaUK
withdrawalfromtheEU,although
contingencyplanshavebeendeveloped
andenactedsincethereferendumresult
toensurethatPrudential’sbusinessisnot
undulyaffectedbytheUKwithdrawal.
Theoutcomeofthenegotiationsonthe
UK’swithdrawalandanysubsequent
negotiationsontradeandaccesstothe
country’smajortradingmarkets,including
thesingleEUmarket,iscurrentlyunknown.
Asaresult,thereisongoinguncertainty
overthetermsunderwhichtheUKwill
leavetheEU,inparticularafterthe
transitionalperiodendinginDecember
2020(whichitselfisyettobeagreedina
legallybindingmanner),andthepotential
foradisorderlyexitbytheUKwithouta
negotiatedagreement.WhiletheGroup
hasundertakensignificantworktoplanfor
andmitigatesuchrisks,therecanbeno
assurancethattheseplansandeffortswill
besuccessful.

Inparticular,dependingonthenature
oftheUK’sexitfromtheEU,someorallof
thefollowingrisksmaymaterialise,which
mayimpactthebusinessoftheGroupand
itsprofitability:

— TheUKandEUmayexperience
adownturnineconomicactivity.
Theeffectofanydownturnisexpected
tobemorepronouncedfortheUK
particularlyintheeventofadisorderly
exitbytheUKfromtheEU.Market
volatilityandilliquiditymayincrease
(includingforpropertyfunds,where
redemptionrestrictionsmaybeapplied)
intheperiodleadingupto,and
following,theUK’swithdrawal.This
couldleadtopotentialdowngradesin
sovereignandcorporatedebtratings
intheUKandtheEUandfallsinUK
propertyvalues.Inaseverescenario
wheretheUK’ssovereignratingis
downgradedbypotentiallymorethan
onenotch,thismayalsoimpactonthe
ratingsofUKcompanies,including
Prudential’sUKbusiness.Furtheror
prolongedinterestratereductionsmay
occurduetomonetaryeasing.These
impactsmayresultintheadverse
effectsoutlinedinthemarketand
generaleconomicconditionsriskfactor.

— TheUK’sexitfromtheEUcould

resultinsignificantchangestothe
legalandregulatoryregimeunder
whichtheGroup(and,inparticular,
M&GPrudential)operates,thenature
andextentofwhichremainuncertain
whiletheoutcomeofnegotiations
regardingtheUK’swithdrawalfrom
theEUandtheextentandtermsofany
futureaccesstothesingleEUmarket
remainstobeagreed.Theremaybe
anincreaseincomplexityandcosts
associatedwithoperatinginan
additionalregulatoryjurisdiction.

— Theremaybeincreasedriskof

operationaldisruptiontothebusiness,
inparticulartoM&GPrudential.Access
totheEUmarket,andtheabilityto
serviceEUclients,maybeadversely
impacted.Negativemarketsentiment
towardstheUKfrominvestorsmay
resultinnegativefundflowsandEU
serviceprovidersmaybelesswilling,
orunabletoserviceUKfundmanagers,
bothofwhichmaynegativelyimpact
ontheassetmanagementbusiness
ofM&GPrudential.Theinsurance
businessmayexperiencehigher
productlapsesresultingfromfund
outflows.Theabilitytoretainand
attractappropriatelyskilledstafffrom
theEUmaybeadverselyimpacted.
Contractualdocumentationmayneed
toberenegotiatedorredraftedinorder
toremaineffective.

The resolution of several issues 
affecting the financial services 
industry could have a negative 
impact on Prudential’s reported 
results or on its relations with 
current and potential customers
Prudentialis,andinthefuturemaybe,
subjecttolegalandregulatoryactionsin
theordinarycourseofitsbusiness,both
intheUKandinternationallyonmatters
relevanttothedeliveryofcustomer
outcomes.Suchactionsmayrelatetothe
applicationofcurrentregulationsfor
exampletheFinancialConductAuthority’s
(FCA)principlesandconductofbusiness
rulesorthefailuretoimplementnew
regulations.Theseactionscouldinvolvea
reviewoftypesofbusinesssoldinthepast
underacceptablemarketpracticesatthe
time,suchastherequirementintheUKto
provideredresstocertainpastpurchasers
ofpensionsandmortgageendowment
policies,changestothetaxregime
affectingproducts,andregulatoryreviews
ofproductssoldandindustrypractices,
including,inthelattercase,linesof
businessithasclosed.Currentregulatory
actionsincludetheUKinsurancebusiness’s
undertakingtotheFCAtoreviewannuities
soldwithoutadviceafter1July2008toits
contract-baseddefinedcontribution
pensioncustomers.Thiswillresultinthe
UKinsurancebusinessbeingrequiredto
provideredresstocertainsuchcustomers.
Aprovisionhasbeenestablishedtocover
thecostsofundertakingthereviewand
anyrelatedredressbuttheultimateamount
requiredremainsuncertain.

Regulatorsmayalsofocusontheapproach
thatproductprovidersusetoselect
third-partydistributorsandtomonitorthe
appropriatenessofsalesmadebythem.
Insomecases,productproviderscanbe
heldresponsibleforthedeficienciesof
third-partydistributors.

IntheUS,therehasbeensignificant
attentiononthedifferentregulatory
standardsappliedtoinvestmentadvice
deliveredtoretailcustomersbydifferent
sectorsoftheindustry.Asaresultof
reportsrelatingtoperceptionsofindustry
abuses,therehavebeennumerous
regulatoryinquiriesandproposalsfor
legislativeandregulatoryreforms.This
includesfocusonthesuitabilityofsalesof
certainproducts,alternativeinvestments
andthewideningofthecircumstances
underwhichapersonorentityproviding
investmentadvicewithrespecttocertain
employeebenefitandpensionplanswould
beconsideredafiduciarysubjectingthe
personorentitytocertainregulatory

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AnnualReport2018 Prudential plc 411

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationrequirements.Thereisariskthatnew
regulationsintroducedmayhaveamaterial
adverseeffectonthesalesoftheproducts
byPrudentialandincreasePrudential’s
exposuretolegalrisks.

heightenedcompetitionfortalentedand
skilledemployeesandagentswithlocal
experience,particularlyinAsia,maylimit
Prudential’spotentialtogrowitsbusiness
asquicklyasplanned.

Litigation, disputes and regulatory 
investigations may adversely affect 
Prudential’s profitability and 
financial condition
Prudentialis,andmayinthefuturebe,
subjecttolegalactions,disputesand
regulatoryinvestigationsinvarious
contexts,includingintheordinarycourse
ofitsinsurance,investmentmanagement
andotherbusinessoperations.Theselegal
actions,disputesandinvestigationsmay
relatetoaspectsofPrudential’sbusinesses
andoperationsthatarespecificto
Prudential,orthatarecommonto
companiesthatoperateinPrudential’s
markets.Legalactionsanddisputesmay
ariseundercontracts,regulations
(includingtax)orfromacourseofconduct
takenbyPrudential,andmaybeclass
actions.AlthoughPrudentialbelievesthat
ithasadequatelyprovidedinallmaterial
respectsforthecostsoflitigationand
regulatorymatters,noassurancecan
beprovidedthatsuchprovisionsare
sufficient.Giventhelargeorindeterminate
amountsofdamagessometimessought,
othersanctionsthatmightbeimposedand
theinherentunpredictabilityoflitigation
anddisputes,itispossiblethatanadverse
outcomecouldhaveanadverseeffect
onPrudential’sreputation,resultsof
operationsorcashflows.

Prudential’s businesses are 
conducted in highly competitive 
environments with developing 
demographic trends and continued 
profitability depends upon 
management’s ability to respond 
to these pressures and trends
Themarketsforfinancialservicesinthe
UK,USandAsiaarehighlycompetitive,
withseveralfactorsaffectingPrudential’s
abilitytosellitsproductsandcontinued
profitability,includingpriceandyields
offered,financialstrengthandratings,
rangeofproductlinesandproductquality,
brandstrengthandnamerecognition,
investmentmanagementperformance,
historicalbonuslevels,theabilitytorespond
todevelopingdemographictrends,
customerappetiteforcertainsavings
productsandtechnologicaladvances.
Insomeofitsmarkets,Prudentialfaces
competitorsthatarelarger,havegreater
financialresourcesoragreatermarket
share,offerabroaderrangeofproducts
orhavehigherbonusrates.Further,

InAsia,theGroup’sprincipalcompetitors
includegloballifeinsurerssuchasAllianz,
AXA,andManulifetogetherwithregional
insurerssuchasAIA,FWDandGreat
Eastern,andmultinationalassetmanagers
suchasFranklinTempleton,HSBCGlobal
AssetManagement,J.P.MorganAsset
ManagementandSchroders.Inmost
markets,therearealsolocalcompanies
thathaveamaterialmarketpresence.

M&GPrudential’sprincipalcompetitors
includemanyofthemajorretailfinancial
servicescompaniesandfundmanagement
companiesincluding,forexample,Aviva,
JanusHenderson,Jupiter,Legal&General,
SchrodersandStandardLifeAberdeen.

Jackson’scompetitorsintheUSinclude
majorstockandmutualinsurance
companies,mutualfundorganisations,
banksandotherfinancialservices
companiessuchasAegon,AIG,Allianz,
AXAEquitableHoldingsInc.,Brighthouse,
LincolnFinancialGroup,MetLifeand
PrudentialFinancial.

Prudentialbelievescompetitionwill
intensifyacrossallregionsinresponse
toconsumerdemand,digitalandother
technologicaladvances,theneedfor
economiesofscaleandtheconsequential
impactofconsolidation,regulatoryactions
andotherfactors.Prudential’sabilityto
generateanappropriatereturndepends
significantlyuponitscapacitytoanticipate
andrespondappropriatelytothese
competitivepressures.

Downgrades in Prudential’s 
financial strength and credit 
ratings could significantly impact 
its competitive position and damage 
its relationships with creditors 
or trading counterparties
Prudential’sfinancialstrengthandcredit
ratings,whichareusedbythemarketto
measureitsabilitytomeetpolicyholder
obligations,areanimportantfactor
affectingpublicconfidenceinPrudential’s
products,andasaresultits
competitiveness.Downgradesin
Prudential’sratingsasaresultof,for
example,decreasedprofitability,increased
costs,increasedindebtednessorother
concernscouldhaveanadverseeffecton
itsabilitytomarketproducts,retaincurrent
policyholders,andontheGroup’sfinancial
flexibility.Inaddition,theinterestrates
Prudentialpaysonitsborrowingsare

affectedbyitscreditratings,whichare
inplacetomeasuretheGroup’sability
tomeetitscontractualobligations.

Prudentialplc’slong-termseniordebtis
ratedasA2byMoody’s,AbyStandard&
Poor’sandA-byFitch.

Prudentialplc’sshort-termdebtisratedas
P-1byMoody’s,A-1byStandard&Poor’s
andF1byFitch.

ThePrudentialAssuranceCompany
Limited’sfinancialstrengthisratedAa3
byMoody’s,A+byStandard&Poor’sand
AA-byFitch.

Jackson’sfinancialstrengthisratedAA-
byStandard&Poor’sandFitch,A1by
Moody’sandA+byA.M.Best.

PrudentialAssuranceCo.Singapore(Pte)
Ltd’sfinancialstrengthisratedAA-by
Standard&Poor’s.

Allratingsaboveareonastableoutlook
andarestatedasatthedateofthis
document.

Inaddition,changesinmethodologiesand
criteriausedbyratingagenciescouldresult
indowngradesthatdonotreflectchanges
inthegeneraleconomicconditionsor
Prudential’sfinancialcondition.

Adverse experience in the 
operational risks inherent in 
Prudential’s business, and those of 
its material outsourcing partners, 
could disrupt its business functions 
and have a negative impact on its 
results of operations
Operationalrisksarepresentinallof
Prudential’sbusinesses,includingtherisk
(frombothPrudentialanditsoutsourcing
andexternaldatahostingpartners)of
directorindirectlossresultingfrom
inadequateorfailedinternalandexternal
processes,systemsorhumanerror,fraud,
theeffectsofnaturalorman-made
catastrophicevents(suchasnatural
disasters,pandemics,cyber-attacks,
actsofterrorism,civilunrestandother
catastrophes)orfromotherexternal
events.Exposuretosucheventscould
disruptPrudential’ssystemsand
operationssignificantly,whichmayresult
infinanciallossandreputationaldamage.

Prudential’sbusinessisdependenton
processingalargenumberoftransactions
acrossnumerousanddiverseproducts,
anditemploysalargenumberofmodels,
anduserdevelopedapplications,someof
whicharecomplex,initsprocesses.The
long-termnatureofmuchoftheGroup’s
businessalsomeansthataccuraterecords
havetobemaintainedforsignificant

412 Prudential plc AnnualReport2018

www.prudential.co.uk

Risk factors continuedperiods.Further,Prudentialoperatesinan
extensiveandevolvinglegalandregulated
environment(includinginrelationtotax)
whichaddstotheoperationalcomplexity
ofitsbusinessprocessesandcontrols.

Thesefactors,amongothers,resultin
significantrelianceon,andrequire
significantinvestmentin,theinformation
technology(IT)infrastructure,compliance
andotheroperationalsystems,personnel
andprocessesfortheperformanceofthe
Group’scorebusinessactivities.During
timesofsignificantchange,theoperational
effectivenessofthesecomponentsmay
beimpacted.

AlthoughPrudential’sIT,complianceand
otheroperationalsystems,modelsand
processesincorporatecontrolsdesigned
tomanageandmitigatetheoperationaland
modelrisksassociatedwithitsactivities,
therecanbenoassurancethatsuch
controlswillalwaysbeeffective.Due
tohumanerroramongotherreasons,
operationalandmodelriskincidentsdo
happenperiodicallyandnosystemor
processcanentirelypreventthemalthough
therehavenotbeenanymaterialeventsto
date.Prudential’slegacyandotherIT
systemsandprocesses,aswithoperational
systemsandprocessesgenerally,maybe
susceptibletofailureorsecuritybreaches.

Sucheventscould,amongotherthings,
harmPrudential’sabilitytoperform
necessarybusinessfunctions,resultin
thelossofconfidentialorproprietarydata
(exposingittopotentiallegalclaimsand
regulatorysanctions)anddamageits
reputationandrelationshipswithits
customersandbusinesspartners.Similarly,
anyweaknessinadministrationsystems
(suchasthoserelatingtopolicyholder
recordsormeetingregulatory
requirements)oractuarialreserving
processescouldhaveamaterialadverse
effectonitsresultsofoperationsduring
theeffectiveperiod.

Inaddition,Prudentialalsoreliesona
numberofoutsourcing(includingexternal
datahosting)partnerstoprovideseveral
businessoperations,includingasignificant
partoftheUKbackofficeandcustomer
facingoperationsaswellasanumber
ofITsupportfunctionsandinvestment
operations.Thiscreatesrelianceupon
theoperationalperformanceofthese
outsourcingpartners,andfailureto
adequatelyoverseetheoutsourcing
partner,orthefailureofanoutsourcing
partner(oritskeyITandoperational
systemsandprocesses)couldresult
insignificantdisruptiontobusiness
operationsandcustomers.

Attempts to access or disrupt 
Prudential’s IT systems, and 
loss or misuse of personal data, 
could result in loss of trust from 
Prudential’s customers and 
employees, reputational damage 
and financial loss
Prudentialanditsbusinesspartnersare
increasinglyexposedtotheriskthat
individualsorgroupsmayattempttodisrupt
theavailability,confidentialityandintegrity
ofitsITsystems,whichcouldresultin
disruptiontokeyoperations,makeitdifficult
torecovercriticalservices,damageassets
andcompromisetheintegrityandsecurity
ofdata(bothcorporateandcustomer).This
couldresultinlossoftrustfromPrudential’s
customersandemployees,reputational
damageanddirectorindirectfinancialloss.
Thecybersecuritythreatcontinuesto
evolvegloballyinsophisticationand
potentialsignificance.Prudential’s
increasingprofileinitscurrentmarkets
andthoseinwhichitisentering,growing
customerinterestininteractingwiththeir
insuranceprovidersandassetmanagers
throughtheinternetandsocialmedia,
improvedbrandawarenessandthe
classificationofPrudentialasaG-SIIcould
alsoincreasethelikelihoodofPrudential
beingconsideredatargetbycyber
criminals.Further,therehavebeenchanges
tothethreatlandscapeandtheriskfrom
untargetedbutsophisticatedand
automatedattackshasincreased.

Thereisanincreasingrequirementand
expectationonPrudentialanditsbusiness
partners,tonotonlyholdcustomer,
shareholderandemployeedatasecurely,
butuseitinatransparentandappropriate
way.Developmentsindataprotection
worldwide(suchastheimplementationof
EUGeneralDataProtectionRegulationthat
cameintoforceon25May2018)mayalso
increasethefinancialandreputational
implicationsforPrudentialfollowinga
significantbreachofits(oritsthird-party
suppliers’)ITsystems.Todate,Prudential
hasnotidentifiedafailureorbreach,oran
incidentofdatamisuse,whichhashada
materialimpactinrelationtoitslegacyand
otherITsystemsandprocesses.However,
ithasbeen,andlikelywillcontinuetobe,
subjecttopotentialdamagefromcomputer
viruses,attemptsatunauthorisedaccess
andcybersecurityattackssuchas‘denial
ofservice’attacks(which,forexample,
cancausetemporarydisruptionto
websitesandITnetworks),phishingand
disruptivesoftwarecampaigns.

Prudentialiscontinuallyenhancingits
ITenvironmenttoremainsecureagainst
emergingthreats,togetherwithincreasing

itsabilitytodetectsystemcompromise
andrecovershouldsuchanincidentoccur.
However,therecanbenoassurancethat
sucheventswillnottakeplacewhich
mayhavematerialadverseconsequential
effectsonPrudential’sbusinessand
financialposition.

The failure to understand and 
respond effectively to the risks 
associated with environmental, 
social or governance (ESG) factors 
could adversely affect Prudential’s 
achievement of its long term 
strategy
Thebusinessenvironmentinwhich
Prudentialoperatesiscontinually
changing.ESG-relatedissuesmaydirectly
orindirectlyimpactkeystakeholders,
rangingfromcustomerstoinstitutional
investors,employees,suppliersand
regulators,allofwhomhaveexpectations
inthisarea.Afailuretomanagethose
materialriskswhichhaveESGimplications
mayadverselyimpactonthereputation
andbrandoftheGroup,theresultsofits
operations,itscustomers,anditsability
todeliveronitslong-termstrategyand
thereforeitslong-termsuccess.

ClimatechangeisoneESGthemethat
posespotentiallysignificantrisksto
Prudentialanditscustomers,notonly
fromthephysicalimpactsofclimate
change,drivenbybothspecificshort-term
climate-relatedeventssuchasnatural
disastersandlonger-termimpacts,but
alsofromtransitionrisksassociated
withtheshifttoalowcarboneconomy.
Climate-drivenchangesincountriesin
whichPrudentialoperatescouldchange
itsclaimsprofile.Thereisanincreasing
expectationfromstakeholdersfor
Prudentialtounderstand,manageand
provideincreasedtransparencyofits
exposuretoclimate-relatedrisks.For
example,theFSB’sTaskForceonClimate-
relatedDisclosuresrecommendationswere
publishedin2017toprovideavoluntary
frameworkoncorporateclimate-related
financialdisclosuresfollowingtheFSB’s
concernthattheremaybesystemicrisk
inthefinancialsystemrelatedto
climatechange.

Asgovernmentsandpolicymakerstake
actiontoreducegreenhousegasemissions
andlimitglobalwarming,thetransition
toalowcarboneconomycouldhavean
adverseimpactonglobalinvestmentasset
valuationswhilstatthesametimepresent
investmentopportunitieswhichtheGroup
willneedtomonitor.Inparticular,thereis
ariskthatthistransitioncouldresultin
someassetsectorsfacingsignificantly

www.prudential.co.uk

AnnualReport2018 Prudential plc 413

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationhighercostsandadisorderlyadjustment
totheirassetvalues.Thiscouldleadtoan
adverseimpactonthevalueandthefuture
performanceoftheinvestmentassets
oftheGroup.Thepotentialbroader
economicimpactfromthismayimpact
uponcustomerdemandfortheGroup’s
products.GiventhatPrudential’s
investmenthorizonsarelongterm,
itispotentiallymoreexposedtothe
long-termimpactofclimatechangerisks.
Additionally,Prudential’sstakeholders
increasinglyexpectresponsibleinvestment
principlestobeadoptedtodemonstrate
thatESGconsiderations(includingclimate
change)areeffectivelyintegratedinto
investmentdecisionsandfiduciaryand
stewardshipduties.

Adverse experience relative to 
the assumptions used in pricing 
products and reporting business 
results could significantly affect 
Prudential’s results of operations
Incommonwithotherlifeinsurers,the
profitabilityoftheGroup’sbusinesses
dependsonamixoffactorsincluding
mortalityandmorbiditylevelsandtrends,
policysurrendersandtake-uprateson
guaranteefeaturesofproducts,investment
performanceandimpairments,unitcost
ofadministrationandnewbusiness
acquisitionexpenses.TheGroup’s
businessesaresubjecttoinflationrisk.
Inparticular,theGroup’smedicalinsurance
businessesinAsiaarealsoexposedto
medicalinflationrisk.

Prudentialneedstomakeassumptions
aboutanumberoffactorsindetermining
thepricingofitsproducts,forsetting
reserves,andforreportingitscapitallevels
andtheresultsofitslong-termbusiness
operations.Forexample,theassumption
thatPrudentialmakesaboutfuture
expectedlevelsofmortalityisparticularly
relevantforitsUKannuitybusiness,where
paymentsareguaranteedforatleastas
longasthepolicyholderisalive.Prudential
conductsrigorousresearchintolongevity
risk,usingindustrydataaswellasitsown
substantialannuitantexperience.Aspart
ofitspensionannuitypricingandreserving
policy,Prudential’sUKbusinessassumes
thatcurrentratesofmortalitycontinuously
improveovertimeatlevelsbasedon
adjusteddataandinformedbymodels
fromtheContinuousMortality
Investigation(CMI)aspublishedbythe
InstituteandFacultyofActuaries.
Assumptionsaboutfutureexpectedlevels
ofmortalityarealsoofrelevancetothe
GuaranteedMinimumWithdrawalBenefit
(GMWB)ofJackson’svariableannuity

business.Ifmortalityimprovementrates
significantlyexceedtheimprovement
assumed,Prudential’sresultsofoperations
couldbeadverselyaffected.

Afurtherfactoristheassumptionthat
Prudentialmakesaboutfutureexpected
levelsoftheratesofearlyterminationof
productsbyitscustomers(knownas
persistency).Thisisrelevanttoanumber
oflinesofbusinessintheGroup,especially
forJackson’sportfolioofvariableannuities.
Prudential’spersistencyassumptions
reflectacombinationofrecentpast
experienceforeachrelevantlineof
businessandexpertjudgement,especially
wherealackofrelevantandcredible
experiencedataexists.Anyexpected
changeinfuturepersistencyisalso
reflectedintheassumption.Ifactuallevels
offuturepersistencyaresignificantly
differentthanassumed,theGroup’sresults
ofoperationscouldbeadverselyaffected.
Furthermore,Jackson’svariableannuity
productsaresensitivetoothertypesof
policyholderbehaviour,suchasthe
take-upofitsGMWBproductfeatures.

Inaddition,Prudential’sbusinessmaybe
adverselyaffectedbyepidemicsandother
effectsthatgiverisetoalargenumberof
deathsoradditionalsicknessclaims,aswell
asincreasestothecostofmedicalclaims.
Significantinfluenzaandotherepidemics
haveoccurredanumberoftimes
historicallybutthelikelihood,timing,or
theseverityoffutureepidemicscannotbe
predicted.Theeffectivenessofexternal
parties,includinggovernmentaland
non-governmentalorganisations,in
combatingthespreadandseverityofany
epidemicscouldhaveamaterialimpacton
theGroup’slossexperience.

As a holding company, Prudential 
is dependent upon its subsidiaries 
to cover operating expenses and 
dividend payments
TheGroup’sinsuranceandinvestment
managementoperationsaregenerally
conductedthroughdirectandindirect
subsidiaries,whicharesubjecttothe
risksdiscussedelsewhereinthis
‘Riskfactors’section.

Asaholdingcompany,Prudential’s
principalsourcesoffundsareremittances
fromsubsidiaries,shareholder-backed
funds,theshareholdertransferfrom
long-termfundsandanyamountsthatmay
beraisedthroughtheissuanceofequity,
debtandcommercialpaper.

CertainofPrudential’ssubsidiariesare
subjecttoapplicableinsurance,foreign
exchangeandtaxlaws,rulesand

regulationsthatcanlimittheirabilityto
makeremittances.Insomecircumstances,
thiscouldlimitPrudential’sabilitytopay
dividendstoshareholdersortomake
availablefundsheldincertainsubsidiaries
tocoveroperatingexpensesofother
membersoftheGroup.

Prudential operates in a number 
of markets through joint ventures 
and other arrangements with third 
parties, involving certain risks 
that Prudential does not face 
with respect to its consolidated 
subsidiaries
Prudentialoperates,andincertainmarkets
isrequiredbylocalregulationtooperate,
throughjointventuresandothersimilar
arrangements.ForsuchGroupoperations,
managementcontrolisexercisedin
conjunctionwithotherparticipants.The
levelofcontrolexercisablebytheGroup
dependsonthetermsofthecontractual
agreements,inparticular,theallocationof
controlamong,andcontinuedcooperation
between,theparticipants.Inaddition,the
levelofcontrolexercisablebytheGroup
couldalsobesubjecttochangesinthe
maximumlevelofnon-domesticownership
imposedonforeigncompaniesincertain
jurisdictions.Prudentialmayfacefinancial,
reputationalandotherexposure(including
regulatorycensure)intheeventthatany
ofitspartnersfailstomeetitsobligations
underthearrangements,encounters
financialdifficulty,orfailstocomplywith
localorinternationalregulationand
standardssuchasthosepertainingtothe
preventionoffinancialcrime.Inaddition,
asignificantproportionoftheGroup’s
productdistributioniscarriedoutthrough
arrangementswiththirdpartiesnot
controlledbyPrudentialandistherefore
dependentuponcontinuationofthese
relationships.Atemporaryorpermanent
disruptiontothesedistribution
arrangements,suchasthroughsignificant
deteriorationinthereputation,financial
positionorothercircumstancesofthethird
partyormaterialfailureincontrols(suchas
thosepertainingtothethird-partysystem
failureorthepreventionoffinancialcrime)
couldadverselyaffecttheresultsof
operationsofPrudential.

414 Prudential plc AnnualReport2018

www.prudential.co.uk

Risk factors continuedPrudential’s Articles of Association 
contain an exclusive jurisdiction 
provision
UnderPrudential’sArticlesofAssociation,
certainlegalproceedingsmayonlybe
broughtinthecourtsofEnglandand
Wales.Thisappliestolegalproceedings
byashareholder(initscapacityassuch)
againstPrudentialand/oritsdirectors
and/oritsprofessionalserviceproviders.
Italsoappliestolegalproceedings
betweenPrudentialanditsdirectors
and/orPrudentialandPrudential’s
professionalserviceprovidersthatarise
inconnectionwithlegalproceedings
betweentheshareholderandsuch
professionalserviceproviders.This
provisioncouldmakeitdifficultforUS
andothernon-UKshareholderstoenforce
theirshareholderrights.

Changes in tax legislation may 
result in adverse tax consequences
Taxrules,includingthoserelatingtothe
insuranceindustry,andtheirinterpretation
maychange,possiblywithretrospective
effect,inanyofthejurisdictionsinwhich
Prudentialoperates.Significanttax
disputeswithtaxauthorities,andany
changeinthetaxstatusofanymember
oftheGrouporintaxationlegislationor
itsscopeorinterpretationcouldaffect
Prudential’sfinancialconditionandresults
ofoperations.

www.prudential.co.uk

AnnualReport2018 Prudential plc 415

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationGlossary

A
Actual exchange rates (AER)
Actual historical exchange rates for the 
specific accounting period, being the 
average rates over the period for the income 
statement and the closing rates at the 
balance sheet date for the balance sheet.

Annual premium equivalent (APE)
A measure of new business activity that 
is calculated as the sum of annualised 
regular premiums from new business plus 
10 per cent of single premiums on new 
business written during the period.

Asset-backed security (ABS)
A security whose value and income 
payments are derived from and 
collateralised (or ‘backed’) by a specified 
pool of underlying assets. The pool of assets 
is typically a group of small and illiquid 
assets that are unable to be sold individually.

Available for sale (AFS) 
Securities that have been acquired neither 
for short-term sale nor to be held to 
maturity. AFS securities are measured at 
fair value on the statement of financial 
position with unrealised gains and losses 
being booked in Other Comprehensive 
Income instead of the income statement.

B
Back book of business
The insurance policies sold in past periods 
that are still in force and hence are still 
recorded on the insurer’s balance sheet.

Bancassurance
The relationship with a bank to offer 
insurance products to the bank’s customers.

Bonuses 
Bonuses refer to the non-guaranteed benefit 
added to participating life insurance policies 
and are the way in which policyholders receive 
their share of the profits of the policies. 
There are normally two types of bonus: 

 — Regular bonus: expected to be added 

every year during the term of the policy. 
It is not guaranteed that a regular bonus 
will be added each year, but once it is 
added, it cannot be reversed, also 
known as annual or reversionary bonus; 
and

 — Final bonus: an additional bonus 

expected to be paid when policyholders 
take money from the policies. 
If investment return has been low over 
the lifetime of the policy, a final bonus 
may not be paid. Final bonuses may 
vary and are not guaranteed.

C
Cash surrender value 
The amount of cash available to a policy 
holder on the surrender of or withdrawal 
from a life insurance policy or annuity 
contract.

Closed-book life insurance business
A ‘closed book’ is essentially a group of 
insurance policies that are no longer sold, 
but are still featured on the books of a life 
insurer as a premium-paying policy. The 
insurance company has “closed the books” 
on new sales of these products which will 
remain in run-off until the policies expire 
and all claims are settled.

Constant exchange rate (CER)
Prudential plc reports its results at both 
actual exchange rates (AER) to reflect 
actual results and also constant exchange 
rates (CER) to eliminate the impact from 
exchange translation. CER results are 
calculated by translating prior year results 
using current period foreign currency 
exchange rates ie current period average 
rates for the income statements and 
current period closing rate for the 
balance sheet.

Core structural borrowings 
Borrowings which Prudential considers 
to form part of its core capital structure 
and exclude operational borrowings.

Credit risk 
The risk of loss if another party fails to 
meet its obligations, or fails to do so in 
a timely fashion.

Currency risk 
The risk that asset or liability values, cash 
flows, income or expenses will be affected 
by changes in exchange rates. Also 
referred to as foreign exchange risk.

D
Deferred acquisition costs (DAC)
Acquisition costs are expenses of an 
insurer which are incurred in connection 
with the acquisition of new insurance 
contracts or the renewal of existing 
insurance policies. They include 
commissions and other variable sales 
inducements and the direct costs of 
issuing the policy, such as underwriting 
and other policy issue expenses. Typically, 
under IFRS, an element of acquisition 
costs are deferred ie not expensed in 
the year incurred, and instead amortised 
in the income statement in line with 
the emergence of surpluses on the 
related contracts. 

Deferred annuities 
Annuities or pensions due to be paid 
from a future date or when the policyholder 
reaches a specified age.

Discretionary participation features 
(DPF)
A contractual right to receive, as a 
supplement to guaranteed benefits, 
additional benefits:

 — That are likely to be a significant portion 

of the total contractual benefits;

 — Whose amount or timing is 

contractually at the discretion of the 
issuer; and

 — That are contractually based on asset, 

fund, company or other entity 
performance.

Dividend cover 
Dividend cover is calculated as operating 
profit after tax on an IFRS basis, divided by 
the current year interim dividend plus the 
proposed final dividend.

E
Endowment product 
An ordinary individual life insurance 
product that provides the insured party 
with various guaranteed benefits if it 
survives specific maturity dates or periods 
stated in the policy. Upon the death of the 
insured party within the coverage period, 
a designated beneficiary receives the face 
value of the policy.

European Embedded Value (EEV)
Financial results that are prepared on 
a supplementary basis to the Group’s 
consolidated IFRS results and which are 
prepared in accordance with a set of 
Principles issued by the CFO Forum of 
European Insurance Companies dated 
April 2016. The principles are designed to 
capture the value of the new business sold 
in the period and of the business in force.

F
Fixed annuities (FA)
Fixed annuity contracts written in the US 
which allow for tax-deferred accumulation 
of funds, are used for asset accumulation 
in retirement planning and for providing 
income in retirement and offer flexible 
pay-out options. The contract holder pays 
the insurer a premium, which is credited to 
the contract holders’ account. Periodically, 
interest is credited to the contract holders’ 
account and administrative charges are 
deducted, as appropriate.

416  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Guaranteed minimum death benefit 
(GMDB) (US) 
The basic death benefit offered under 
variable annuity contracts, which specifies 
that if the owner dies before annuity 
income payments begin, the beneficiary 
will receive a payment equal to the greater 
of the contract value or purchase payments 
less withdrawals.

Guaranteed minimum income 
benefit (GMIB) (US) 
A guarantee that ensures, under certain 
conditions, that the owner may annuitise 
the variable annuity contract based on the 
greater of (a) the actual account value or (b) 
a pay-out base equal to premiums credited 
with some interest rate, or the maximum 
anniversary value of the account prior 
to annuitisation.

Guaranteed minimum withdrawal 
benefit (GMWB) (US)  
A guarantee in a variable annuity that 
promises that the owner may make annual 
withdrawals of a defined amount for the life 
of the owner or until the total guaranteed 
amount is recovered, regardless of market 
performance or the actual account balance.

H
Health and protection 
These comprise health and personal 
accident insurance products, which 
provide morbidity or sickness benefits and 
include health, disability, critical illness and 
accident coverage. Health and protection 
products are sold both as standalone 
policies and as riders that can be attached 
to life insurance products. Health and 
protection riders are presented together 
with ordinary individual life insurance 
products for purposes of disclosure of 
financial information.

Fixed indexed annuities (FIA)
These are similar to fixed annuities in that 
the contract holder pays the insurer a 
premium, which is credited to the contract 
holders’ account and, periodically, interest 
is credited to the contract holders’ account 
and administrative charges are deducted, 
as appropriate. An annual minimum 
interest rate may be guaranteed, although 
actual interest credited may be higher and 
is linked to an equity index over its indexed 
option period.

Funds under management (FUM)
These comprise funds of the Group held 
in the statement of financial position and 
external funds that are managed by 
Prudential asset management operations.

G
Group free surplus 
Group free surplus at the end of the period 
comprises free surplus for the insurance 
businesses, representing the excess of 
the net worth over the required capital 
included in the EEV results, and IFRS 
net assets for the asset management 
businesses excluding goodwill. The free 
surplus generated during the period 
comprises the movement in this balance 
excluding foreign exchange, capital, and 
other reserve movements. Specifically, 
it includes amounts maturing from the 
in-force operations during the period 
less the investment in new business, the 
effect of market movements and other 
one-off items.

Guaranteed annuities 
Policies that pay out a fixed amount 
of benefit for a defined period.

Guaranteed investment contract 
(GIC) (US) 
An investment contract between an 
insurance company and an institutional 
investor, which provides a stated rate of 
return on deposits over a specified period 
of time. They typically provide for partial 
or total withdrawals at book value if needed 
for certain liquidity needs of the plan.

Guaranteed minimum accumulation 
benefit (GMAB) (US) 
A guarantee that ensures that the contract 
value of a variable annuity contract will be 
at least equal to a certain minimum amount 
after a specified number of years.

I
In-force 
An insurance policy or contract reflected 
on records that has not expired, matured or 
otherwise been surrendered or terminated.

Internal rate of return (IRR) 
The IRR is equivalent to the discount rate 
at which the present EEV value of the 
post-tax cash flows expected to be earned 
over the life time of the business written in 
shareholder-backed life funds is equal to 
the total invested capital to support the 
writing of the business. The capital 
included in the calculation of the IRR 
is equal to the amount required to pay 
acquisition costs and set up reserves less 
premiums received, plus encumbered 
capital. The impact of the time value of 
options and guarantees is included in 
the calculation.

Internal vesting
Internal vesting relates to proceeds from 
a Prudential policy which the policyholder 
has decided to reinvest in a Prudential 
annuity product.

International Financial Reporting 
Standards (IFRS)
Accounting standards that all publicly 
listed groups in the European Union are 
required to apply in preparing consolidated 
financial statements.

Investment grade 
Investments rated BBB- or above for S&P, 
Baa3 or above for Moody’s. Generally they 
are bonds that are judged by the rating 
agency as likely enough to meet payment 
obligations that banks are allowed to invest 
in them.

Investment-linked products 
or contracts 
Insurance products where the surrender 
value of the policy is linked to the value of 
underlying investments (such as collective 
investment schemes, internal investment 
pools or other property) or fluctuations in 
the value of underlying investment or 
indices. Investment risk associated with 
the product is usually borne by the 
policyholder. Insurance coverage, 
investment and administration services 
are provided for which the charges are 
deducted from the investment fund assets. 
Benefits payable will depend on the price 
of the units prevailing at the time of 
surrender, death or the maturity of the 
product, subject to surrender charges. 
These are also referred to as unit-linked 
products or unit-linked contracts.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  417

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationL
Liquidity coverage ratio (LCR)
Prudential calculates this as assets and 
resources available to us that are readily 
convertible to cash to cover corporate 
obligations in a prescribed stress scenario. 
We calculate this ratio over a range of time 
horizons extending to twelve months.

Liquidity premium
This comprises the premium that is 
required to compensate for the lower 
liquidity of corporate bonds relative to 
swaps and the mark to market risk premium 
that is required to compensate for the 
potential volatility in corporate bond 
spreads (and hence market values) at 
the time of sale. 

M
Market value reduction (MVR) 
A reduction applied to the payment on 
with-profits bonds when policyholders 
surrender in adverse market conditions.

Money Market Fund (MMF)
An MMF is an open-ended mutual fund that 
invests in short-term debt securities such as 
US treasury bills and commercial paper. The 
purpose of an MMF is to provide investors 
with a safe place to invest easily accessible 
cash-equivalent assets characterised as 
a low-risk, low-return investment.

Mortality rate 
Rate of death, varying by such parameters 
as age, gender, and health, used in pricing 
and computing liabilities for future 
policyholders of life and annuity products, 
which contain mortality risks.

Morbidity rate
Rate of sickness, varying by such 
parameters as age, gender and health, 
used in pricing and computing liabilities 
for future policyholders of health products, 
which contain morbidity risks.

N
Net premiums 
Life insurance premiums, net of 
reinsurance ceded to third-party reinsurers.

Net worth
Net assets for EEV reporting purposes 
that reflect the regulatory basis position, 
sometimes with adjustments to achieve 
consistency with the IFRS treatment of 
certain items.

New business margin 
The value of new business on an EEV basis 
expressed as a percentage of the present 
value of new business premiums expected 
to be received from the new business.

New business profit 
The profits, calculated in accordance with 
European Embedded Value Principles, 
from business sold in the financial reporting 
period under consideration.

Non-participating business 
A life insurance policy where the 
policyholder is not entitled to a share of the 
company’s profits and surplus, but receives 
certain guaranteed benefits. Also known 
as non-profit in the UK. Examples include 
pure risk policies (eg fixed annuities, term 
insurance, critical illness) and unit-linked 
insurance contracts.

O
Open-ended investment company 
(OEIC)
A collective investment fund structured as 
a limited company in which investors can 
buy and sell shares.

Operational borrowings 
Borrowings which arise in the normal 
course of the business.

P
Participating funds 
Distinct portfolios where the policyholders 
have a contractual right to receive at the 
discretion of the insurer additional benefits 
based on factors such as the performance 
of a pool of assets held within the fund, as 
a supplement to any guaranteed benefits. 
The insurer may either have discretion as to 
the timing of the allocation of those benefits 
to participating policyholders or may have 
discretion as to the timing and the amount 
of the additional benefits. For Prudential 
the most significant participating funds are 
with-profits funds for business written in the 
UK, Hong Kong, Malaysia and Singapore.

Participating policies or 
participating business 
Contracts of insurance where the 
policyholders have a contractual right to 
receive, at the discretion of the insurer, 
additional benefits based on factors such as 
investment performance, as a supplement 
to any guaranteed benefits. This is also 
referred to as with-profits business.

Payback period
Payback period is the time in which the 
initial ‘cash’ outflow of investment is 
expected to be recovered from the ‘cash’ 
inflows generated by the investment. 
We measure cash outflow by our 
investment of free surplus in new 
business sales. The payback period 
equals the time taken for this business 
to generate free surplus to cover this 
investment. Payback periods are 
measured on an undiscounted basis.

Persistency
The percentage of policies remaining 
in force from period to period.

Present value of new business 
premiums (PVNBP)
The present value of new business 
premiums is calculated as equalling 
single premiums plus the present value 
of expected premiums of new regular 
premium business, allowing for lapses and 
other assumptions made in determining 
the EEV new business contribution.

Prudential Regulation Authority 
(PRA)
The PRA is a UK regulatory body 
responsible for Prudential regulation and 
supervision of banks, building societies, 
credit unions, insurers and major 
investment firms.

R
Regular premium product 
A life insurance product with regular 
periodic premium payments.

Rider 
A supplemental plan that can be attached 
to a basic insurance policy, with payment 
of additional premium.

Risk margin reserve (RMR)
An RMR is included within operating profit 
based on longer-term investment returns 
and represents a charge for long-term 
expected defaults of debt securities, 
determined by reference to the credit 
quality of the portfolio.

418  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Glossary continuedV
Variable annuity (VA) (US) 
An annuity whose value is determined by 
the performance of underlying investment 
options that frequently includes securities. 
A variable annuity’s value is not guaranteed 
and will fluctuate, depending on the value 
of its underlying investments. The holder 
of a variable annuity assumes the 
investment risk and the funds backing a 
variable annuity are held in the insurance 
companies separate account. VAs are 
similar to unit-linked annuities in the UK.

Value of in-force business (VIF)
The present value of future shareholder 
cash flows projected to emerge from the 
assets backing liabilities of the in-force 
covered business.

W
Whole of life 
A type of life insurance policy that provides 
lifetime protection; premiums must usually 
be paid for life. The sum assured is paid out 
whenever death occurs. Commonly used 
for estate planning purposes.

With-profits funds 
See ‘participating funds’ above.

Y
Yield  
A measure of the income received from an 
investment compared to the price paid for 
the investment. Normally expressed as 
a percentage.

T
Takaful 
Insurance that is compliant with Islamic 
principles.

Time value of options and 
guarantees (TVOG)
The value of financial options and 
guarantees comprises two parts, the 
intrinsic value and the time value. The 
intrinsic value is given by a deterministic 
valuation on best estimate assumptions. 
The time value is the additional value 
arising from the variability of economic 
outcomes in the future.

Total shareholder return (TSR) 
TSR represents the growth in the value 
of a share plus the value of dividends paid, 
assuming that the dividends are reinvested 
in the Company’s shares on the ex-
dividend date.

U
Unallocated surplus 
Unallocated surplus is recorded wholly 
as a liability and represents the excess 
of assets over policyholder liabilities for 
Prudential’s with-profits funds. The 
balance retained in the unallocated surplus 
represents cumulative income arising on 
the with-profits business that has not been 
allocated to policyholders or shareholders.

Unit-linked products or unit-linked 
contracts 
See ‘investment-linked products or 
contracts’ above.

Universal life 
An insurance product where the customer 
pays flexible premiums, subject to specified 
limits, which are accumulated in an account 
and are credited with interest (at a rate 
either set by the insurer or reflecting 
returns on a pool of matching assets). The 
customer may vary the death benefit and 
the contract may permit the customer to 
withdraw the account balance, typically 
subject to a surrender charge.

S
Scottish Amicable Insurance Fund 
(SAIF) 
SAIF is a ring-fenced sub-fund of the 
Prudential Assurance Company’s 
long-term fund following the acquisition 
of the mutually owned Scottish Amicable 
Life Assurance Society in 1997. The fund 
is solely for the benefit of policyholders 
of SAIF. Shareholders of Prudential plc 
have no interest in the profits of this 
fund although they are entitled to asset 
management fees on this business.

Separate account 
A separate account is a pool of investments 
held by an insurance company not in 
or ‘separate’ from its general account. 
The returns from the separate account 
generally accrue to the policyholder. 
A separate account allows an investor to 
choose an investment category according 
to his individual risk tolerance, and desire 
for performance.

Single premiums 
Single premium policies of insurance are 
those that require only a single lump sum 
payment from the policyholder.

Stochastic techniques 
Stochastic techniques incorporate results 
from repeated simulations using key 
financial parameters which are subject to 
random variations and are projected into 
the future.

Subordinated debt 
A fixed interest issue or debt that ranks 
below other debt in order of priority for 
repayment if the issuer is liquidated. 
Holders are compensated for the added 
risk through higher rates of interest. Under 
EU insurance regulation, subordinated 
debt is not treated as a liability and counts 
towards the coverage of the required 
minimum margin of solvency, 
with limitations.

Surrender 
The termination of a life insurance policy 
or annuity contract at the request of the 
policyholder after which the policyholder 
receives the cash surrender value, if any, 
of the contract.

Surrender charge or surrender fee 
The fee charged to a policyholder when 
a life insurance policy or annuity contract 
is surrendered for its cash surrender 
value prior to the end of the surrender 
charge period.

www.prudential.co.uk 

Annual Report 2018  Prudential plc  419

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationShareholder information 

Communication with shareholders 
The Group maintains a corporate website 
containing a wide range of information 
relevant for private and institutional 
investors, including the Group’s financial 
calendar: www.prudential.co.uk

Annual General Meeting 
The 2019 Annual General Meeting (AGM) 
will be held in the Churchill Auditorium at 
The QEII Centre, Broad Sanctuary, 
Westminster, London SW1P 3EE on 
16 May 2019 at 11.00am. 

Prudential will continue its practice of 
calling a poll on all resolutions and the 
voting results, including all proxies lodged 
prior to the meeting, will be displayed at 
the meeting and subsequently published 
on the Company’s website. 

Details of the 2018 AGM, including the 
major items discussed at the meeting and 
the results of the voting, can be found on 
the Company’s website. 

In accordance with relevant legislation, 
shareholders holding 5 per cent or more 
of the fully paid up issued share capital are 
able to require the Directors to hold a 
general meeting. Written shareholder 
requests should be addressed to the 
Group Company Secretary at the 
registered office. 

Documents on display 
The terms and conditions of all Directors’ 
appointments are available for inspection 
at the Company’s registered office during 
normal business hours and at the AGM. 

Company constitution 
Prudential is governed by the Companies 
Act 2006, other applicable legislation and 
regulations, and provisions in its Articles 
of Association (Articles). In 2018, the 
Company reviewed and updated its 
Articles in order to reflect changes to 
English company law and bring them into 
line with best practice. These updates were 
put to shareholders at the Company’s AGM 
held on 17 May 2018 and duly approved. 
The principal changes were summarised 
for shareholders in an appendix to the 
notice of meeting, these included, deleting 
articles relating to the allotment of shares 
and disapplication of pre-emption rights to 
reflect the Company’s practice of seeking 
authority from shareholders annually, 
giving the Company the ability to hold 
hybrid general meetings, amending 
the deemed delivery provision for 
communications sent to overseas 
shareholders and streamlining the process 
for selling shares belonging to untraced 
shareholders. Other amendments were 
made which were of a minor, technical or 

Analysis of shareholder accounts as at 31 December 2018

clarifying nature. The current 
Memorandum and Articles are available 
on the Company’s website. 

Share capital 
Issued share capital 
The issued share capital as at 31 December 
2018 consisted of 2,593,044,409 (2017: 
2,587,175,445) ordinary shares of 5 pence 
each, all fully paid up and listed on the 
London Stock Exchange and the Hong 
Kong Stock Exchange. As at 31 December 
2018, there were 47,260 (2017: 48,086) 
accounts on the register. Further 
information can be found in note C10 
on page 291. 

Prudential also maintains secondary 
listings on the New York Stock Exchange 
(in the form of American Depositary 
Receipts which are referenced to ordinary 
shares on the main UK register) and the 
Singapore Stock Exchange. 

Prudential has maintained a sufficiency 
of public float throughout the reporting 
period as required by the Hong Kong 
Listing Rules. 

Size of shareholding

1,000,001 upwards
500,001–1,000,000
100,001–500,000
10,001–100,000
5,001–10,000
1,001–5,000
1–1,000

Total

Number of 
shareholder 
accounts

% of total 
number of 
shareholder 
accounts

Number of 
shares

% of total 
number of 
shares

306
143
527
1,481
1,590
10,128
33,085

47,260

0.65
0.30
1.12
3.13
3.36
21.43
70.01

2,280,599,311
99,039,149
125,806,041
45,716,873
11,038,090
22,194,679
8,650,266

100

2,593,044,409

87.95
3.82
4.85
1.76
0.43
0.86
0.33

100

420  Prudential plc  Annual Report 2018 

www.prudential.co.uk

 
Major shareholders 
The table below shows the holdings 
of major shareholders in the Company’s 
issued ordinary share capital, as at 
31 December 2018, as notified and 
disclosed to the Company in accordance 
with the Disclosure Guidance and 
Transparency Rules. 

they may do so at their discretion provided 
it would be considered to be in the best 
interests of the beneficiaries of the trust and 
permitted under the relevant trust deed.

As at 12 March 2019, Trustees held  
0.38 per cent of the issued share capital 
under the various plans in operation. 

% of total 
voting rights

Rights to dividends under the various 
schemes are set out in the Directors’ 
remuneration report.

Restrictions on transfer 
In accordance with English company law, 
shares may be transferred by an instrument 
of transfer or through an electronic system 
(currently CREST) and any transfer is not 
restricted except that the Directors may, 
in certain circumstances, refuse to register 
transfers of shares but only if such refusal 
does not prevent dealings in the shares 
from taking place on an open and proper 
basis. If the Directors make use of that 
power, they must send the transferee 
notice of the refusal within two months. 

Certain restrictions may be imposed 
from time to time by applicable laws and 
regulations (for example, insider trading 
laws) and pursuant to the Listing Rules of 
both the Financial Conduct Authority and 
the Hong Kong Stock Exchange, as well 
as under the rules of some of the Group’s 
employee share plans. 

All Directors are required to hold a 
minimum number of shares under 
guidelines approved by the Board, which 
they would also be expected to retain as 
described on page 158 of the Directors’ 
remuneration report. 

Authority to issue shares 
The Directors require authority from 
shareholders in relation to the issue of 
shares. Whenever shares are issued, these 
must be offered to existing shareholders 

pro rata to their holdings unless the 
Directors have been given authority by 
shareholders to issue shares without 
offering them first to existing shareholders. 
Prudential seeks authority from its 
shareholders on an annual basis to issue 
shares up to a maximum amount, of which 
a defined number may be issued without 
pre-emption. Disapplication of statutory 
pre-emption procedures is also sought for 
rights issues. The existing authorities to 
issue shares and to do so without observing 
pre-emption rights are due to expire at 
the end of this year’s AGM. Relevant 
resolutions to authorise share capital 
issuances will be put to shareholders at 
the AGM on 16 May 2019. 

Details of shares issued during 2018 and 
2017 are given in note C10 on page 291. 

In accordance with the terms of a waiver 
granted by the Hong Kong Stock 
Exchange, Prudential confirms that it 
complies with the applicable law and 
regulation in the UK in relation to the 
holding of shares in treasury and with the 
conditions of the waiver in connection 
with the purchase of own shares and any 
treasury shares it may hold. 

Authority to purchase own shares 
The Directors also require authority from 
shareholders in relation to the purchase 
of the Company’s own shares. Prudential 
seeks authority by special resolution on 
an annual basis for the buyback of its own 
shares in accordance with the relevant 
provisions of the Companies Act 2006 and 
other related guidance. This authority has 
not been used since it was last granted at 
the AGM in 2018. This existing authority 
is due to expire at the end of this year’s 
AGM and a special resolution to renew the 
authority will be put to shareholders at the 
AGM on 16 May 2019. 

Shareholders 
registered on 
the UK register 
and Hong Kong 
and Irish branch 
registers

28 March 2019

Holders of US 
American 
Depositary 
Receipts

Shareholders with 
ordinary shares 
standing to the 
credit of their 
CDP securities 
accounts

–

28 March 2019

29 March 2019

29 March 2019

29 March 2019

17 May 2019

On or about
24 May 2019 

On or about
24 May 2019 

As at 31 December 2018

Capital Group Companies, 
Inc.

BlackRock, Inc

Norges Bank

9.87

5.08

3.99

As at 12 March 2019, no notifications have 
been received since the year end.

Rights and obligations 
The rights and obligations attaching to the 
Company’s shares are set out in full in the 
Articles. There are currently no voting 
restrictions on the ordinary shares, all of 
which are fully paid, and each share carries 
one vote on a poll. If votes are cast on a 
show of hands, each shareholder present 
in person or by proxy, or in the case of a 
corporation, each of its duly authorised 
corporate representatives, has one vote 
except that if a proxy is appointed by more 
than one member, the proxy has one vote 
for and one vote against if instructed by 
one or more members to vote for the 
resolution and by one or more members 
to vote against the resolution. 

Where, under an employee share scheme, 
participants are the beneficial owners of 
the shares but not the registered owners, 
the voting rights are normally exercisable 
by the trustee on behalf of the registered 
owner in accordance with the relevant plan 
rules. The Trustees would not usually vote 
any unallocated shares held in trust but 

Dividend information  

2018 second interim dividend

Ex-dividend date

Record date

Payment date

A number of dividend waivers are in place and these relate to shares issued but not allocated under the Group’s employee share plans. 
These shares are held by the Trustees and will, in due course, be used to satisfy requirements under the Group’s employee share plans. 

www.prudential.co.uk 

Annual Report 2018  Prudential plc  421

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationShareholder enquiries 
For enquiries about shareholdings, including dividends and lost share certificates, please contact the Company’s registrars: 

Register

UK register

By post

By telephone

Equiniti Limited, Aspect House, Spencer Road, 
Lancing, West Sussex, BN99 6DA, UK. 

Irish branch register

Link Asset Services, Link Registrars Limited,  
PO Box 7117, Dublin 2, Ireland.

Hong Kong register

Singapore register

ADRs

Computershare Hong Kong Investor Services Limited, 
17M Floor, Hopewell Centre, 183 Queen’s Road East, 
Wan Chai, Hong Kong. 

Shareholders who have shares standing to the credit of 
their securities accounts with The Central Depository 
(PTE) Limited (CDP) in Singapore may refer queries to 
the CDP at 9 North Buona Vista Drive, #01-19/20, The 
Metropolis, Singapore 138588. Enquiries regarding 
shares held in Depository Agent Sub-accounts should 
be directed to your Depository Agent or broker.

JPMorgan Chase Bank N.A, PO Box 64504, St. Paul, 
MN 55164-0504, USA.

Dividend mandates 
Shareholders may have their dividends 
paid directly to their bank or building 
society account. If you wish to take 
advantage of this facility, please call 
Equiniti and request a Cash Dividend 
Mandate form. Alternatively, shareholders 
may download the form from  
www.prudential.co.uk/investors/
shareholder-information/forms

Cash dividend alternative 
The Company operates a Dividend 
Re-investment Plan (DRIP). Shareholders 
who have elected for the DRIP will 
automatically receive shares for all future 
dividends in respect of which a DRIP 
alternative is offered. The election may be 
cancelled at any time by the shareholder. 
Further details of the DRIP and the 
timetable are available at  
www.shareview.co.uk/4/Info/Portfolio/
default/en/home/shareholders/Pages/
ReinvestDividends.aspx 

Electronic communications 
Shareholders are encouraged to elect 
to receive shareholder documents 
electronically by registering with 
Shareview at www.shareview.co.uk 
This will save on printing and distribution 
costs, and create environmental benefits. 
Shareholders who have registered will 
be sent an email notification whenever 
shareholder documents are available 
on the Company’s website and a link will 
be provided to that information. When 
registering, shareholders will need their 
shareholder reference number which can 
be found on their share certificate or proxy 
form. The option to receive shareholder 
documents electronically is not available to 
shareholders holding shares through CDP. 
Please contact Equiniti if you require any 
assistance or further information. 

Tel 0371 384 2035
Textel 0371 384 2255
(for hard of hearing).
Lines are open from 8.30am to 5.30pm 
(UK), Monday to Friday.
International shareholders
Tel +44 121 415 7026

Tel +353 1 553 0050

Tel +852 2862 8555

Tel +65 6535 7511

Tel +1 800 990 1135, 
or from outside the US 
+1 651 453 2128 or log on 
to www.adr.com

Share dealing services 
The Company’s registrars, Equiniti, offer a 
postal dealing facility for buying and selling 
Prudential plc ordinary shares; please 
see the Equiniti address or telephone 
0371 384 2248. They also offer a telephone 
and internet dealing service, Shareview, 
which provides a simple and convenient 
way of selling Prudential shares. For 
telephone sales, call 0345 603 7037 
between 8.00am and 4.30pm, Monday 
to Friday, and for internet sales log on to 
www.shareview.co.uk/dealing

ShareGift 
Shareholders who have only a small 
number of shares, the value of which 
makes them uneconomic to sell, may wish 
to consider donating them to ShareGift 
(Registered Charity 1052686). The 
relevant share transfer form may be 
downloaded from our website  
www.prudential.co.uk/investors/
shareholder-information/forms or 
from Equiniti. Further information 
about ShareGift may be obtained 
on  +44 (0)20 7930 3737 or from  
www.ShareGift.org 

422  Prudential plc  Annual Report 2018 

www.prudential.co.uk

Shareholder information continuedHow to contact us

Prudential plc
Laurence Pountney Hill, London EC4R 0HH
www.prudential.co.uk 
Tel +44 (0)20 7220 7588
It is intended that the Company’s registered office will change to  
1 Angel Court, London EC2R 7AG during April 2019. 

Media enquiries
Tel +44 (0)20 7548 2776 
Email: media.relations@prudential.co.uk

Board

Paul Manduca 
Chairman
Non-executive Directors

Philip Remnant 
Senior Independent Director 

Sir Howard Davies

David Law

Kai Nargolwala

Anthony Nightingale

Alice Schroeder

Lord Turner 

Tom Watjen

Fields Wicker-Miurin

Business units
M&GPrudential
10 Fenchurch Avenue 
London  
EC3M 5AG
www.pru.co.uk 
Tel +44 (0)800 000 000
www.mandg.co.uk 
Tel +44 (0)800 328 3192

John Foley
Chief Executive of  
M&GPrudential

Shareholder contacts
Tel +44 (0)20 7548 3300 
Email: investor.relations@prudential.co.uk

  UK Register private 

shareholder enquiries
Tel 0371 384 2035
International shareholders  
Tel +44 (0)121 415 7026

Group Executive Committee

Executive Directors

Mike Wells 
Group Chief Executive

Mark FitzPatrick
Chief Financial Officer 

James Turner
Group Chief Risk Officer

Michael Falcon
Chief Executive Officer of  
Jackson Holdings LLC 

John Foley
Chief Executive of  
M&GPrudential

Nic Nicandrou
Chief Executive of  
Prudential Corporation Asia 

Functional specialists 

Julian Adams 
Group Regulatory and  
Government Relations Director 

Jonathan Oliver 
Group Communications Director 

Alan Porter 
Group General Counsel and 
Company Secretary 

Al-Noor Ramji 
Group Chief Digital Officer 

Tim Rolfe 
Group Human Resources Director

Prudential Corporation Asia
13th Floor 
One International Finance Centre 
1 Harbour View Street 
Central 
Hong Kong
www.prudentialcorporation-asia.com 
Tel +852 2918 6300

Jackson Holdings LLC
1 Corporate Way 
Lansing 
Michigan 48951 
USA
www.jackson.com 
Tel +1 517 381 5500 

Nic Nicandrou
Chief Executive of  
Prudential Corporation Asia

Michael Falcon
Chief Executive Officer of  
Jackson Holdings LLC

  Irish Branch Register private 

shareholder enquiries
Tel +353 1 553 0050

  US American Depositary 
Receipts holder enquiries
Tel +1 651 453 2128

  Hong Kong Branch Register 

private shareholder enquiries
Tel +852 2862 8555

  The Central Depository (Pte) 
Limited shareholder enquiries
Tel +65 6535 7511

www.prudential.co.uk 

Annual Report 2018  Prudential plc  423

01 Group overview02 Strategic report03 Governance04 Directors’ remuneration report05 Financial statements06 European Embedded Value (EEV) basis results07 Additional informationForward-looking statements

This Prudential Annual Report may contain ‘forward-looking statements’ with respect to certain of Prudential’s plans and its goals and 
expectations relating to its future financial condition, performance, results, strategy and objectives. Statements that are not historical 
facts, including statements about Prudential’s beliefs and expectations and including, without limitation, statements containing the 
words ‘may’, ‘will’, ‘should’, ‘continue’, ‘aims’, ‘estimates’, ‘projects’, ‘believes’, ‘intends’, ‘expects’, ‘plans’, ‘seeks’ and ‘anticipates’, and 
words of similar meaning, are forward-looking statements. These statements are based on plans, estimates and projections as at the time 
they are made, and therefore undue reliance should not be placed on them. By their nature, all forward-looking statements involve risk 
and uncertainty. A number of important factors could cause Prudential’s actual future financial condition or performance or other 
indicated results to differ materially from those indicated in any forward-looking statement. Such factors include, but are not limited to, 
the timing, costs and successful implementation of the demerger of the M&GPrudential business; the future trading value of the shares 
of Prudential plc and the trading value and liquidity of the shares of the to-be-listed M&GPrudential business following such demerger; 
future market conditions, including fluctuations in interest rates and exchange rates, the potential for a sustained low-interest rate 
environment, and the performance of financial markets generally; the policies and actions of regulatory authorities, including, for 
example, new government initiatives; the political, legal and economic effects of the UK’s decision to leave the European Union; the 
impact of continuing designation as a Global Systemically Important Insurer or ‘G-SII’; the impact of competition, economic uncertainty, 
inflation and deflation; the effect on Prudential’s business and results from, in particular, mortality and morbidity trends, lapse rates and 
policy renewal rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; the 
impact of internal projects and other strategic actions failing to meet their objectives; disruption to the availability, confidentiality or 
integrity of Prudential’s IT systems (or those of its suppliers); the impact of changes in capital, solvency standards, accounting standards 
or relevant regulatory frameworks, and tax and other legislation and regulations in the jurisdictions in which Prudential and its affiliates 
operate; and the impact of legal and regulatory actions, investigations and disputes. These and other important factors may, for example, 
result in changes to assumptions used for determining results of operations or re-estimations of reserves for future policy benefits. 
Further discussion of these and other important factors that could cause Prudential’s actual future financial condition or performance 
or other indicated results to differ, possibly materially, from those anticipated in Prudential’s forward-looking statements can be found 
under the ‘Risk factors’ section in this document.

Any forward-looking statements contained in this Annual Report speak only as of the date on which they are made. Prudential expressly 
disclaims any obligation to update any of the forward-looking statements contained in this report or any other forward-looking 
statements it may make, whether as a result of future events, new information or otherwise except as required pursuant to the UK 
Prospectus Rules, the UK Listing Rules, the UK Disclosure and Transparency Rules, the Hong Kong Listing Rules, the SGX-ST listing 
rules or other applicable laws and regulations.

424  Prudential plc  Annual Report 2018 

www.prudential.co.uk

History

Providing financial security since 1848

Successive generations have looked to Prudential to safeguard their financial 
security – from industrial workers and their families in Victorian Britain to  
over 26 million customers worldwide today. Our financial strength, heritage, 
prudence and focus on our customers’ long-term needs ensure that people 
continue to turn to our trusted brands to help them plan for today and tomorrow.

1848  Prudential is established as 
Prudential Mutual Assurance, Investment 
and Loan Association in Hatton Garden, 
London, offering loans and life assurance 
to professional people.

1912  Following the National Insurance 
Act, Prudential works with the government 
to run Approved Societies, providing 
sickness and unemployment benefits 
to five million people.

2000  Prudential plc is listed on the New 
York Stock Exchange. Prudential becomes 
the first UK life insurer to enter the 
Mainland China market through its joint 
venture with CITIC Group. 

1854  Prudential opens the Industrial 
Department to sell a new type of 
insurance, Industrial Insurance, to the 
working classes, for premiums of a penny 
and upwards.

1871  The Company becomes one 
of the first in the City to employ women. 
Calculating machines are also introduced, 
bringing efficiencies to the processing 
of an increasing volume of business.

1879  Prudential moves into Holborn 
Bars, a purpose-built office complex 
designed by Alfred Waterhouse. The 
building becomes a London landmark, 
and remains part of Prudential’s property 
portfolio to this day.

1923  Prudential’s first overseas life 
branch is established in India, with the first 
policy being sold to a tea planter in Assam.

1924  Prudential shares are floated on the  
London Stock Exchange.

1949  The ‘Man from the Pru’ advertising 
campaign is launched. 

1986  Prudential acquires Jackson National 
Life Insurance in the United States. 

1994  Prudential Corporation Asia is 
formed in Hong Kong as a regional head 
office to expand operations beyond an 
existing presence in Malaysia, Singapore 
and Hong Kong.

1999  Prudential acquires M&G, pioneer 
of unit trusts in the UK and a leading 
provider of investment products.

2010  Prudential plc is listed on stock 
exchanges in Hong Kong and Singapore. 

2014  Prudential acquires businesses in 
Ghana and Kenya, marking its entry into 
the fast-growing African life insurance 
industry.

2017  M&G and Prudential UK & Europe 
combine to form M&GPrudential, a leading 
savings and investments business ideally 
positioned to target growing customer 
demand for comprehensive financial 
solutions.

2018  Prudential plc announces its 
intention to demerge its UK and Europe 
business, M&GPrudential, resulting in two 
separately listed companies, with different 
investment characteristics and 
opportunities.

Entering the computer age

Prudential has a long history of 
innovation. Between 1964 and 1966, 
Prudential installed two Ferranti ‘Orion’ 
computers at its head office in London, 
forming one of the UK’s most powerful 
commercial computing resources at the 
time. The success of the first two Orions 
led Prudential to install a third in 1969. 

The Orions were used to streamline the 
administration of customer policy records. 
Prior to computerisation, records were 
maintained using mechanical punch cards 
and punching, sorting and tabulating 
machines. Computerisation was a huge 
step forward: 300 cards could be 
mechanically punched in an hour, but 
the Orion could carry out 100,000 
calculations every second. 

While huge by modern standards, the 
Orions also saved valuable space. A reel 
of magnetic tape weighing less than eight 
pounds could hold the equivalent of 
500,000 punched cards, which would 
have required 300 square feet of storage 
space and weighed over a tonne.

www.prudential.co.uk 

Annual Report 2018  Prudential plc

Prudential public limited company 
Incorporated and registered  
in England and Wales 

Registered office 
Laurence Pountney Hill 
London  
EC4R 0HH 
Registered number 1397169
www.prudential.co.uk

It is intended that the Company’s 
registered office will change to  
1 Angel Court, London EC2R 7AG  
during April 2019. An announcement  
will be made to the market to confirm  
this at the relevant time.

Principal place of business  
in Hong Kong
13th Floor 
One International Finance Centre 
1 Harbour View Street 
Central 
Hong Kong

Prudential plc is a holding company, 
subsidiaries of which are authorised and 
regulated, as applicable, by the Prudential 
Regulation Authority and the Financial 
Conduct Authority.

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