Quarterlytics / Industrials / Specialty Business Services / Quad/Graphics, Inc.

Quad/Graphics, Inc.

quad · NYSE Industrials
Claim this profile
Ticker quad
Exchange NYSE
Sector Industrials
Industry Specialty Business Services
Employees 11000
← All annual reports
FY2012 Annual Report · Quad/Graphics, Inc.
Sign in to download
Loading PDF…
T R A N S F O R M I N G   T H E   I N D U S T R Y

2012 Shareholders Letter and

Annual Report on Form 10-K

J. Joel Quadracci

Chairman, President & CEO

EXPERIENCE INTERACTIVE PRINT. 
Watch this page come alive with a special video message. Just follow these steps to use Actable® 

(available for iOS and Android devices):

Download Actable®
Find the free Actable app in your 
app store, or scan the QR code 
found on the inside back cover. 

Launch Actable
Click on the icon to 
open the app on your 
tablet or smartphone.

Scan this Page
Frame this page from 
within Actable to 
launch the experience.

MESSAGE TO SHAREHOLDERS

Dear Fellow Shareholder,

The printing industry is immersed in change. Some might even say we’ve reached a tipping point. But where other printers 
see challenges, Quad/Graphics sees opportunities to transform the industry and create value for all stakeholders. 

We are driving change and, in the process, transforming our industry by:

•  Maximizing the revenue our clients derive from their marketing spend through media channel integration;

•  Minimizing our clients’ total cost of production and distribution; and

•  Pursuing value-driven industry consolidation.

Today’s media landscape offers more channels to consumers than ever before – and they use them all. This puts our 
clients under pressure to coordinate and connect their content across all of these channels. As a printer and media channel 
integrator, we help our clients use print successfully in combination with other media channels to acquire and retain 
customers, increase response rates and promote brand consistency. The interactive print experience on the inside front cover 
of this annual report is one powerful way we are accomplishing media channel integration. Our clients not only benefit from 
our ideas, technology and capabilities, but also our single-source simplicity. 

To minimize our clients’ total cost of production and distribution, we focus on offering solutions that deliver meaningful  
cost savings. Because mailing and distribution is our clients’ single largest production-related expense, we continue to 
advance our co-mail solutions, which merge multiple magazine and catalog titles into a single mail stream to qualify for 
significant U.S. Postal Service discounts. We offer a similar solution – commingling – for direct mailers. During 2012,  
we co-mailed approximately 5 billion magazines, catalogs and direct mail pieces, which represented a 5% increase over 
2011. Combined with our fully integrated national distribution network, our co-mailing and commingling solutions give  
us a sustainable long-term advantage. 

Given the overcapacity in the industry today, we continue to pursue value-driven consolidation opportunities. This allows us 
to effectively grow in complementary product lines, markets and geographies to enhance our existing products and services, 
as well as create additional production and distribution efficiencies. We are disciplined in our approach, only pursuing 
consolidating acquisitions that 1) are a good strategic fit; 2) the economics make sense; 3) the integration plan is executable 
in a timely manner and without risk of significant client disruption; and 4) we are able to retain our financial strength and 
flexibility post-acquisition.

We are realizing results from value-driven consolidations. In 2012, we successfully completed the Worldcolor integration –  
the largest integration ever undertaken in the history of the printing industry. We removed underutilized capacity totaling 
more than 6 million square feet, and achieved approximately $285 million in annual synergy savings, exceeding our original 
guidance of $225 million by 27%. Total costs incurred to achieve the synergy savings were approximately $215 million,  
which equates to 75 cents of cost for every $1 of synergy achieved.

We also continued integrating operations in Mexico where we acquired three facilities in 2011 from Transcontinental Inc. in 
exchange for our Canadian operations. The integration, which included closing two facilities and consolidating operations 
into our remaining three plants, is moving forward. We continue to believe we can grow profitably in geographies like Mexico 
and other emerging markets where marketers and publishers are eager to reach large and growing middle-class populations 
through print. 

One of the year’s more significant accomplishments was our acquisition of substantially all of the assets comprising the 
business of Vertis Holdings, Inc. – announced in October 2012 and completed on January 16, 2013. Vertis strengthens and 
expands our offering through its capabilities in retail advertising inserts, direct marketing and in-store marketing solutions,  
as well as its media planning and marketing services. We estimate we’ll achieve greater than $50 million in synergies over  
the next two years, driven primarily by SG&A savings, platform integration and procurement initiatives.

CONTINUED

 
 
 
CONTINUED

We were able to achieve these transformational milestones all while:

•  Generating $375 million in Recurring Free Cash Flow(1) in 2012, exceeding original guidance of $300 million  

and upwardly revised guidance of $340 million. 

•  Reporting an Adjusted EBITDA Margin(1) of 13.8%, which we believe makes us one of the most profitable commercial 

printing companies in the markets in which we compete.

•  Paying down $120 million in debt during the year and $444 million, or 25%, since the July 2010 Worldcolor acquisition.

•  Maintaining a leverage ratio of 2.39x, within our targeted range of 2.0x to 2.5x. 

•  Reducing our pension and related liabilities by $169 million, or 30%, since the Worldcolor acquisition, despite impact 

of declining discount rates in 2011 and 2012.

Combined, these achievements strengthened our credit metrics and balance sheet, giving us the confidence to declare  
a special $2.00 yearend dividend and increase the 2013 quarterly cash dividend to shareholders by 20% to $0.30 per share. 
This further demonstrates our commitment to provide long-term shareholder returns.

Going forward, we will focus on four specific strategies to fuel our success: 

1. Transform the industry to create value, which I described in detail above.

2. Maximize the operational and technological excellence of our highly automated, highly efficient and integrated  

U.S. manufacturing platform, allowing us to develop and deploy industry-leading manufacturing solutions,  
while maintaining our status as a low-cost producer. 

3. Empower, engage and develop employees to think and act like owners and to innovate solutions that provide 

personal fulfillment while advancing the company’s strategic goals. 

4. Enhance financial strength by continuing to focus on maximizing earnings and free cash flow; maintaining consistent 
financial policies to ensure a strong balance sheet and liquidity level; and retaining the financial flexibility we need to 
strategically allocate and deploy capital. 

To us, the challenges our industry faces represent opportunities. We are in position to capitalize on these opportunities 
thanks to our financial and manufacturing strengths, and energized and empowered employees. 

Print continues to have a powerful place in today’s multichannel media world. We intend to leverage its strengths  
to bring value to our clients and shareholders. 

Sincerely,

J. Joel Quadracci
Chairman, President & CEO

(1) Adjusted EBITDA, Adjusted EBITDA Margin and Recurring Free Cash Flow are financial measures not prepared in accordance with generally accepted accounting 
principles (GAAP) in the United States of America. Adjusted EBITDA is defined as EBITDA before restructuring, impairment and transaction-related charges; loss 
on debt extinguishment; and loss from discontinued operations and gain on disposal of discontinued operations, net of tax. Adjusted EBITDA Margin is defined 
as Adjusted EBITDA divided by net sales. EBITDA is defined as net earnings (loss) attributable to the Company’s common shareholders plus interest expense, 
income tax expense (if applicable) and depreciation and amortization, and less income tax benefit (if applicable). Recurring Free Cash Flow is defined as net cash 
provided by operating activities plus non-recurring payments less purchases of property, plant and equipment. A reconciliation of these non-GAAP financial 
measures to GAAP financial measures can be found in our press release of March 4, 2013, showing our financial results for 2012, and which is also an exhibit to our 
Form 8-K furnished to the Securities and Exchange Commission on March 5, 2013. This 8-K is incorporated by reference into this letter.

  Please note: Forward-looking statements in this letter and Annual Report on Form 10-K are subject to safe-harbor provisions as explained on page 1 of the 

Annual Report on Form 10-K.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2012 

or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from                    to                    

Commission File Number 001-34806

QUAD/GRAPHICS, INC.
(Exact name of registrant as specified in its charter)

Wisconsin
(State or other jurisdiction of incorporation or organization)

39-1152983
(I.R.S. Employer Identification No.)

N61 W23044 Harry's Way, Sussex, Wisconsin 53089-3995
(Address of principal executive offices) (Zip Code)

(414) 566-6000
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of Class
Class A Common Stock, par value $0.025 per share

Name of Each Exchange on Which Registered
The New York Stock Exchange, LLC

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes 

  No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes 

  No 

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 

during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.  Yes 

  No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File 

required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant 
was required to submit and post such files).  Yes 

  No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to 

the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to 
this Form 10-K. 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. 

See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. 

Large accelerated filer 

Accelerated filer 

Non-accelerated filer 

Smaller reporting company 

(Do not check if a smaller reporting 
company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes 

  No 

The aggregate market value of the class A common stock (based on the closing price of $14.38 per share on the New York Stock Exchange, LLC) on 

June 30, 2012, the last business day of the registrant's most recently completed second fiscal quarter, held by non-affiliates was $470,553,648.  Neither of the 
registrant's class B common stock or class C common stock is listed on a national securities exchange or traded in an organized over-the-counter market, but 
each share of the registrant's class B common stock and class C common stock is convertible into one share of the registrant's class A common stock.  In 
August 2012, all outstanding shares of class C common stock were converted into shares of class A common stock.

Indicate the number of shares outstanding of each of the issuer's classes of common stock as of the latest practicable date.

Class

Class A Common Stock
Class B Common Stock
Class C Common Stock

Outstanding as of March 4, 2013

33,364,542
14,198,464
—

Portions of the Proxy Statement for the registrant's 2013 Annual Meeting of Shareholders are incorporated by reference into Part III of this Form 10-K.

DOCUMENTS INCORPORATED BY REFERENCE

[This page has been left blank intentionally.]

QUAD/GRAPHICS, INC.
FORM 10-K INDEX
For the Year Ended December 31, 2012

Page No.

Forward-Looking Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part I

Item 1.

Item 1A.

Item 1B.

Item 2.

Item 3.

Item 4.

Part II

Item 5.

Item 6.

Item 7.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market for the Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management's Discussion and Analysis of Financial Condition and Results of Operations. . . . . . . . .

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . . . . . . .

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Directors, Executive Officers and Corporate Governance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . . . .

Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8.

Item 9.

Item 9A.

Item 9B.

Part III

Item 10.

Item 11.

Item 12.

Item 13.

Item 14.

Part IV

Item 15.

Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Exhibit Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 1

3

18

27

28

29

29

30

32

33

67

69

129

129

129

130

130

131

131

131

132

135

136

i

[This page has been left blank intentionally.]

Forward-Looking Statements

To the extent any statements in this Annual Report on Form 10-K contain information that is not historical, 

these statements are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 
1934, as amended.  These forward-looking statements relate to, among other things, the objectives, goals, strategies, 
beliefs, intentions, plans, estimates, prospects, projections and outlook of Quad/Graphics, Inc. (the "Company" or "Quad/
Graphics"), and can generally be identified by the use of words such as "may", "will", "expect", "intend", "estimate", 
"anticipate", "plan", "foresee", "believe" or "continue" or the negatives of these terms, variations on them and other 
similar expressions.  In addition, any statements that refer to expectations, projections or other characterizations of future 
events or circumstances are forward-looking statements.

These forward-looking statements are not guarantees of future performance and are subject to risks, 
uncertainties and other factors, some of which are beyond the control of the Company.  These risks, uncertainties and 
other factors could cause actual results to differ materially from those expressed or implied by those forward-looking 
statements.  Among risks, uncertainties and other factors that may impact Quad/Graphics are those described in Item 1A, 
"Risk Factors," of this Annual Report on Form 10-K, as such may be amended or supplemented in Part II, Item 1A, 
"Risk Factors," of the Company's subsequently filed Quarterly Reports on Form 10-Q, and the following: 

•  The impact of significant overcapacity in the highly competitive commercial printing industry, which 

creates downward pricing pressure and fluctuating demand for printing services;

•  The inability of the Company to reduce costs and improve operating efficiency rapidly enough to meet 

market conditions;

•  The impact of electronic media and similar technological changes including digital substitution by 

consumers;

•  The impact of changing future economic conditions;

•  The failure to renew long-term contracts with clients on favorable terms or at all;

•  The failure of clients to perform under long-term contracts due to financial or other reasons or due to client 

consolidation;

• 

Failure to successfully identify, manage, complete and integrate acquisitions and investments, including the 
integration of the operations of Vertis Holdings, Inc. ("Vertis");

•  The impact of changes in postal rates, service levels or regulations;

•  The impact of fluctuations in costs (including labor-related costs, energy costs, freight rates and raw 

materials) and the impact of fluctuations in the availability of raw materials;

•  The impact of increased business complexity as a result of the Company's entry into additional markets;

•  The impact of regulatory matters and legislative developments or changes in laws, including changes in 

privacy and environmental laws;

• 

Significant capital expenditures may be needed to maintain the Company's platform and processes and to 
remain technologically and economically competitive; and 

•  The impact on Quad/Graphics class A common shareholders of a limited active market for Quad/Graphics 
common stock and the inability to independently elect directors or control decisions due to the class B 
common stock voting rights;

1

Quad/Graphics cautions that the foregoing list of risks, uncertainties and other factors is not exhaustive and you 

should carefully consider the other factors detailed from time to time in Quad/Graphics' filings with the United States 
Securities and Exchange Commission ("SEC") and other uncertainties and potential events when reviewing the 
Company's forward-looking statements.

Because forward-looking statements are subject to assumptions and uncertainties, actual results may differ 

materially from those expressed or implied by such forward-looking statements.  You are cautioned not to place undue 
reliance on such statements, which speak only as of the date of this Annual Report on Form 10-K.  Except to the extent 
required by the federal securities laws, Quad/Graphics undertakes no obligation to publicly update or revise any forward-
looking statements, whether as a result of new information, future events or otherwise.

2

Item 1. 

Business

Overview

PART I

Quad/Graphics is a leading global printer and media channel integrator founded in Pewaukee, Wisconsin, as a 

Wisconsin corporation, in 1971 by the late Harry V. Quadracci.  As of December 31, 2012, the Company had 
approximately 21,400 employees in North America, Latin America, and Europe, and served a diverse base of 
approximately 6,700 clients from 117 facilities located in 21 countries.  Following the January 16, 2013, acquisition of 
substantially all of the assets of Vertis, the Company had approximately 25,300 employees in North America, Latin 
America and Europe, and served a diverse base of approximately 7,900 clients from 153 facilities located in 21 
countries.

The Company believes it is well-positioned to help its clients integrate new, emerging media with proven 

channels such as print as part of an overall multichannel marketing strategy.  With consultative ideas, worldwide 
capabilities, leading-edge technology and single-source simplicity, the Company believes it has the resources and 
knowledge to help its clients maximize the revenue they derive from their marketing spend and minimize their total cost 
of print production and distribution.  The Company's print and related products and services in North America, Latin 
America and Europe primarily include:

•  Print Solutions.  Includes consumer magazines, catalogs, retail inserts, special interest publications, 

journals, direct mail, books, directories, in-store marketing, packaging and other commercial and specialty 
printed products.

•  Media Solutions.  Includes marketing strategy, media planning and placement, data insights, creative 

services, videography, photography, workflow solutions, digital imaging, digital publishing, interactive 
print solutions and augmented reality triggered by image recognition, near field communication and 
response data analytics services.

• 

Logistics Services.  Includes mailing, distribution, logistics, and data optimization and hygiene services.

Quad/Graphics has contractual relationships with leading magazine publishers, including Condé Nast, Hearst 

Magazines, Meredith Corporation, The National Geographic Society, Rodale Inc., The Reader's Digest Association Ltd., 
Source Interlink Media, LLC, Time Inc., and Wenner Media LLC.  Quad/Graphics prints retail newspaper inserts for 
major retailers such as Bass Pro Shops, The Bon-Ton Stores, Inc., J.C. Penney Company, Inc., Shopko Stores Operating 
Co., LLC, and Target Corporation; catalogs for industry-leading marketers such as Cabela's Incorporated, J.Crew Group, 
Inc., L.L. Bean, Limited Brands Inc. (Victoria's Secret), and Redcats USA; and direct mail products for companies such 
as Charter Communications, American Family Insurance, American Eagle Outfitters, Publishers Clearing House, Inc., 
and Weight Watchers International, Inc.  Quad/Graphics prints books for publishers such as Harlequin Enterprises 
Limited, The 
Book USA, Inc. and Yellow Pages Group Limited.

Companies, Inc. and Simon & Schuster, Inc.; and directories for publishers such as Yellow 

The Company remains focused on four primary strategic goals, which it believes will allow it to be successful 

despite ongoing economic and industry challenges.  These goals are summarized as follows:

1.  Transform the Industry

The Company believes it is well-positioned to transform the industry in the following three ways: 

•  Maximize the revenue clients derive from their marketing spend through media channel integration.  As a 
printer and media channel integrator, Quad/Graphics uses a client-centric approach to help marketers and 
publishers connect strategy and content with multiple media channels to create measurable client value.  

3

Through its full range of integrated solutions, Quad/Graphics' clients benefit from better end user 
engagement, improved response and increased revenue derived from multichannel marketing campaigns.

•  Minimize clients' total cost of production and distribution by utilizing an efficient, innovative and fully-
integrated U.S. national distribution network to provide enhanced value to clients through increased 
efficiency and postal cost-savings.

•  Create opportunity through disciplined, value-driven industry consolidation that adds complementary 
capabilities, allowing the Company to provide an enhanced range of products and services, and create 
significant efficiencies in the overall print production and distribution processes.

2.  Maximize Operational and Technological Excellence

Quad/Graphics utilizes a disciplined return on capital framework to make significant investments in its print 

manufacturing platform, research and development, technological innovation and data management capabilities, 
resulting in what it believes is one of the most integrated, automated, efficient and modern platforms in the industry.

3.  Empower, Engage and Develop Employees

Quad/Graphics believes that its distinct corporate culture encourages an organization-wide entrepreneurial spirit 
and an opportunistic mentality, where employees embrace responsibility, take ownership of projects and are encouraged 
to create solutions that advance the Company's strategic goals.

4.  Enhance Financial Strength

Given current economic and industry challenges, Quad/Graphics believes that its strategy to enhance financial 

strength will contribute to its long-term success.  Key components of this strategy are centered on the Company's 
disciplined financial approach to maximize earnings and free cash flow; use of consistent financial policies to ensure it 
maintains a strong balance sheet and liquidity levels; and ability to retain the financial flexibility needed to strategically 
allocate and deploy capital.

Quad/Graphics believes that its four primary strategic goals are supported by a unique set of competitive 

advantages including its: commitment to an efficient, flexible and modern manufacturing platform; leading mailing and 
distribution capabilities; commitment to ongoing innovation, rapid adoption of technology and integration of new media; 
client-centric approach; disciplined and consistent financial approach; and distinct corporate culture.  These strategies 
and competitive advantages have resulted in the Company being one of the most profitable commercial printing 
companies in the markets in which it competes, as measured by Adjusted EBITDA margin (defined as EBITDA before 
restructuring, impairment and transaction-related charges, loss on debt extinguishment, gain on disposal of discontinued 
operations and loss from discontinued operations as a percentage of net sales).  EBITDA is defined as net earnings (loss) 
attributable to the Company's common shareholders plus interest expense, income tax expense (if applicable) and 
depreciation and amortization, and less income tax benefit (if applicable).  EBITDA is a financial measure not prepared 
in accordance with accounting principles generally accepted in the United States of America (“GAAP”) that is reconciled 
to net earnings (loss) in the Results of Operations for the Year Ended December 31, 2012, Compared to the Year Ended 
December 31, 2011, and for the Year Ended December 31, 2011, Compared to the Year Ended December 31, 2010, 
included in Item 7, “Management's Discussion and Analysis of Financial Condition and Results of Operations,” of this 
Annual Report on Form 10-K.  EBITDA is an important measure by which the Company gauges the profitability and 
assesses the performance of its business.  It should not be considered an alternative to net earnings (loss) as a measure of 
operating performance or to cash flows provided by operating activities as a measure of liquidity.

More information regarding Quad/Graphics is available on the Company's website at www.QG.com.  Quad/

Graphics is not including the information contained on or available through its website as part of, or incorporating such 
information by reference into, this Annual Report on Form 10-K.  The Company's Annual Report on Form 10-K, 
Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and any amendments to those reports are made available 
to the public at no charge through a link appearing on the Company's website.  Quad/Graphics provides access to such 

4

materials through its website as soon as reasonably practicable after electronically filing such material with, or furnishing 
it to, the SEC.

Industry

The global printing industry encompasses a wide range of sectors, including general commercial printing, 

newspapers and newspaper retail inserts, directories, books, direct mail, packaging, financial printing, business forms, 
greeting cards, and label and wrapper printing.  Printing is one of the largest industries in the United States, with more 
than 950,000 employees and approximately 49,000 companies generating an estimated $162 billion in annual sales, 
according to the Printing Industries of America/Graphic Arts Technical Foundation ("PIA/GATF") 2011 Print Market 
Atlas ("Print Market Atlas").  Quad/Graphics operates primarily in the commercial print portion of the printing industry.  
The PIA/GATF defines this portion to include advertising printing such as direct mail, circulars, brochures, displays, 
inserts / pamphlets, business cards, stationery, catalogs, directories, newspapers, magazines and books.  According to the 
Print Market Atlas, the United States commercial printing sector, excluding newspapers, is estimated to generate 
approximately $82 billion in sales annually.  The commercial printing industry, excluding newspapers, is also highly 
fragmented and competitive, with the largest 400 printers representing less than 55% of the overall United States and 
Canadian market, based on the 2012 Printing Impressions PI400 and the Print Market Atlas.

Demand for printed products and related services is impacted by real gross domestic product growth, as 

economic activity and advertising spending are key drivers of customer demand.  In times of global economic 
uncertainty, advertisers reduce spending.  Magazine publishers, facing diminished advertising pages, reduce total page 
counts; catalog marketers reduce page counts, circulation and the frequency of print campaigns; retailers curb 
investments in store inventory and cut back advertising; and other advertisers reduce their direct mail campaigns, 
particularly in the banking, insurance, credit card, real estate and nonprofit industries.  In addition, the Company believes 
the commercial print industry has moved toward shorter print runs and increased production efficiency of products with 
lower page counts and increasing complexity.  This, combined with increases in postage expenses (which significantly 
outpaced inflation over the last 10 years) and the increased use of alternative marketing technologies have led many 
printing businesses to fail and the industry to undergo ongoing consolidation.

Competition in the highly fragmented printing industry remains intense.  The industry has excess manufacturing 

capacity created by declines in industry volumes during the past recession, which in turn has created continued 
downward pricing pressures.  In addition, digital delivery of documents and data, including the online distribution and 
hosting of media content and mobile technologies, offer alternatives to traditional delivery of printed documents.  
Increasing consumer acceptance of digital delivery of content has resulted in marketers and publishers allocating their 
marketing and advertising spend across the expanding selection of digital delivery options, which further reduces 
demand and contributes to industry overcapacity.  In addition, the Company faces competition from print management 
firms, which look to streamline processes and reduce the overall print spend of the Company's clients, as well as from 
strategic marketing firms focused on helping businesses integrate multiple channels into their marketing campaigns.

Quad/Graphics believes that traditional business users of print and print-related services are focused on 
generating and tracking the highest returns on their marketing dollars.  The Company believes that its clients receive the 
greatest return on their marketing and advertising dollars when they effectively utilize data to target the appropriate 
customers and combine digital alternatives with customized print products in a targeted, multichannel marketing 
campaign driven by an overall marketing strategy.  Quad/Graphics believes it is well positioned as a printer to help its 
clients navigate through the changing media channels and connect and integrate new media with print.

Finally, the Company believes that successful commercial printing companies will invest in mailing and 

logistics capabilities because, for many clients, mailing and distribution represent their largest cost—typically two to 
three times the cost of their print expense.  Therefore, Quad/Graphics believes a printer's ability to impact mailing and 
distribution expenses through data hygiene and sophisticated, automated printing, finishing and distribution equipment 
creates value for clients by minimizing their total manufacturing and distribution cost.

5

Seasonality

The Company is subject to seasonality in its quarterly results as net sales are typically higher in the third and 

fourth quarters of the calendar year as compared to the first and second quarters.  Seasonality is driven by increased 
magazine advertising page counts, retail inserts, catalogs and books due primarily to back-to-school and holiday related 
advertising and promotions.  Quad/Graphics expects the seasonality impact in future years to continue to track with 
historical patterns.

Strategy

Quad/Graphics remains focused on four primary strategic goals, which it believes will allow the Company to be 

successful despite ongoing economic and industry challenges.  These four goals are as follows:

•  Transform the Industry

•  Maximize Operational and Technological Excellence

•  Empower, Engage and Develop Employees

•  Enhance Financial Strength

1.  Transform the Industry

The Company believes it is well positioned to transform the industry in the following three ways: 

•  Maximize the Revenue Clients Derive From Their Marketing Spend Through Media Channel Integration.

•  Minimize Clients' Total Cost of Production and Distribution.

• 

Pursue Value-Driven Industry Consolidation.

Maximize the Revenue Clients Derive From Their Marketing Spend Through Media Channel Integration.  

Quad/Graphics understands that its clients are faced with an ever-changing media landscape and an increasingly 
demanding consumer.  As a printer and media channel integrator, the Company believes that it is uniquely positioned to 
help clients navigate today's multichannel world by capitalizing on print's ability to complement and connect with other 
media channels.  This has created an opportunity for Quad/Graphics to help maximize the revenue clients derive from 
their overall marketing spend.  With its consultative ideas, worldwide capabilities, leading-edge technology and single-
source simplicity, Quad/Graphics uses a client-centric approach to help marketers and publishers connect strategy and 
content with multiple media channels to create measurable client value.  The Company's integrated solutions, which use 
data to leverage and connect all channels including print, email, tablet, mobile, video, social and web, help its clients 
engage consumers and readers, drive higher response rates, promote a consistent brand across channels and create returns 
for advertisers on their marketing dollars.

According to a 2012 study by InfoTrends, marketers report an average improvement of 45% for multichannel 

campaigns (using print, email, web landing pages and mobile technology) over print-only campaigns.  In addition, more 
than 50% of marketers are utilizing three or more forms of media in their marketing campaigns, according to a 2012 
InfoTrends study.  Using a client-centric approach, the Company intends to continue to redefine print communications as 
the foundation of how it will integrate media channels by:

• 

consulting with clients on marketing strategies to integrate personalized, targeted print communications 
with other media channels including video, mobile, social, email and Web-based media to drive higher 
response rates;

6

• 

• 

• 

• 

• 

leveraging its integrated data analytics, finishing technology and logistics operations, which allow clients to 
create and track customized and relevant communications across channels on a cost-effective basis, with 
the objective of delivering higher responses at a lower cost;

improving the cost effectiveness of local advertising investments through an improved understanding of 
best customers' shopping behavior, messaging preferences and media consumption habits;

developing workflow solutions to help clients streamline content management across multiple channels;

deploying its interactive media capabilities, including planning, executing and monitoring interactive print 
campaigns, email, personalized URLs, mobile solutions and digital editions, and creating and maintaining 
microsites in support of effective, print-focused marketing campaigns; and

investing in leading-edge technologies and capabilities to ensure it can provide the most desirable and 
effective multichannel solutions to marketers and publishers.

Minimize Clients' Total Cost of Production and Distribution.  Quad/Graphics has made strategic capital 

expenditure and information technology ("IT") investments to build what it believes is one of the most efficient and 
innovative distribution networks in the commercial printing industry.  The Company's goal, and an integral component of 
how Quad/Graphics creates client value, is to maintain and utilize a fully-integrated, national distribution network that 
includes: 

• 

• 

• 

• 

• 

technology and data processes to reduce postage expenses for its U.S. clients, typically their largest 
expense, including an extensive distributive co-mail program that combines and drop ships numerous 
clients' mailpieces together to capture sorting and handling discounts from the United States Postal Service;

unique software to merge mailstreams on a large scale and leverage the mailing platform to provide even 
greater co-mailing cost and efficiency benefits to its clients;

advanced finishing capabilities that enable enhanced co-mailing efficiencies;

in-house transportation and logistics services; and

a robust national distribution network with the ability to deliver to more than 1,600 U.S. Postal Service 
processing facilities and thousands of local newspapers.

Pursue Value-Driven Industry Consolidation.  Given the challenges in the printing industry, including 
overcapacity and some secular decline in certain product categories, Quad/Graphics' efficient manufacturing platform 
and financial strength provide the Company with the ability to select and execute on value-added consolidation 
acquisition opportunities.  The Company believes this will create measurable value through the addition of 
complementary capabilities, allowing the Company to provide an enhanced range of products and services, and create 
significant efficiencies in the overall print production and distribution processes.  Quad/Graphics uses a disciplined, 
value-driven approach to ensure that the following criteria are met before an opportunity is selected: 

•  The Company conducts a thorough review process to ensure a potential acquisition will be a good strategic 
fit.  For example, with the Company's recent acquisition of Vertis (see Note 26, "Subsequent Events," to the 
consolidated financial statements in Item 8, "Financial Statements and Supplementary Data," of this Annual 
Report on Form 10-K), complementary capabilities in retail advertising inserts, direct marketing and in-
store marketing provides clients with an enhanced range of products and services, expanded vertical market 
expertise, allows a significant level of consolidation onto the Company's most efficient production 
platforms and an extended geographic footprint, and provides new opportunities to realize mailing and 
distribution cost-savings.

7

•  The Company follows a disciplined process to ensure that the economics make sense and will create value 

through an enhanced range of products and services, revenue-generating solutions and increased 
efficiencies.  Key economics include the negotiated purchase price, targeted efficiencies from integrating 
the companies together and the necessary cost to achieve those synergies.

•  The Company makes certain that the integration plan is executable in a timely manner and without risk of 
significant client disruption.  The Company has a holistic approach to integration and measures success 
with four key elements: financial metrics, client retention and satisfaction, employee integration, and IT 
and platform integration.

•  The Company ensures that post-acquisition, it retains the financial strength and flexibility it had prior to the 

acquisition.

2.  Maximize Operational and Technological Excellence

Quad/Graphics utilizes a disciplined return on capital framework to make significant investments in its print 
manufacturing platform and data management capabilities, resulting in what it believes is one of the most integrated, 
automated, efficient and modern manufacturing platforms in the industry.  The Company has built a platform that 
encompasses a combination of mega plants (facilities greater than 1.0 million square feet) that have a number of different 
product lines under one roof, mega zones where multiple facilities in close geographic proximity are managed as one 
large facility, and strategically located smaller facilities.  In addition, a commitment to Lean Manufacturing, Lean 
Enterprise and a culture of continuous process improvement is a high priority throughout the Company and supports its 
goal of being the low-cost producer in its industry.  For example, the Company's in-house research and development 
division has been instrumental in developing and deploying what the Company believes are industry-leading 
manufacturing solutions, which has allowed the Company to reduce its cost structure over the years.  This includes 
closed-loop color systems, press controls, cut-off controls and register guidance systems.

3.  Empower, Engage and Develop Employees

In keeping with its culture of employee empowerment, Quad/Graphics encourages all of its employees to act as 
entrepreneurs by taking ownership of their work and providing innovative solutions that advance the Company's strategic 
goals.  The Company helps employees keep current on skills through education and training programs offered on the job 
and in the classroom.  For example, the Company has a “Leading Within Quad” management training program to help all 
leaders develop a deeper understanding of the business, the industry and their leadership competencies.  Much of this 
education is developed specifically for its workforce by its in-house education division, QuadEducation, in cooperation 
with its Continuous Improvement and Safety business units.  The Company reinforces with employees the eight core 
values that drive all of its business decisions: Trust in Trust, Do the Right Thing, Innovate, Grow, Believe in People, 
Make Money, Have Fun, and Do Things for the Rose (i.e., the sake of excellence).  The Company demonstrates its care 
for employees through innovative benefits such as QuadMed, which focuses on prevention and wellness delivered 
through onsite fitness centers and primary care clinics, and advanced telemedicine systems.

4.  Enhance Financial Strength

Given current economic and industry challenges, the Company has taken a disciplined approach to maintaining 
and enhancing financial strength as a key strategic goal.  This strategy is centered on the Company's ability to maximize 
free cash flow, earnings, operating margins and Adjusted EBITDA; maintain consistent financial policies to ensure a 
strong balance sheet and liquidity level is maintained; and retain the financial flexibility needed to strategically allocate 
and deploy capital as circumstances change.  The priorities for capital allocation and deployment are adjusted based on 
prevailing circumstances and what the Company thinks is best for shareholder value creation at any particular point in 
time.  Those priorities currently include: 

• 

deleveraging the Company's balance sheet through debt and pension reduction; 

8

•  making value creating investments that drive: profitable organic growth and productivity in the Company's 
current business; expansion into higher growth geographic markets; and the addition of new strategic 
competencies and capabilities; and 

• 

returning cash back to shareholders.

Competitive Advantages

Quad/Graphics believes its success has been fueled by a number of key competitive advantages that drive its 
four primary strategic goals, including: an efficient, flexible and modern manufacturing platform; leading mailing and 
distribution capabilities; a commitment to ongoing innovation, rapid adoption of technology and integration of new 
media; a client-centric approach; a disciplined and consistent financial approach; and a distinct corporate culture that 
empowers and engages employees to think and act like owners to drive business results.

Efficient, Flexible and Modern Manufacturing Platform

The Company has continuously invested in its manufacturing platform through modern equipment and 

automation that allow for more pages to be printed for each revolution of the press, reducing the amount of time that 
each individual printing job takes to complete.  In addition, the Company's long-standing commitment to investing in 
manufacturing process improvements has led to increases in productivity, reductions in waste and smaller crew sizes.  
The Company's investment in its manufacturing platform has consistently been based on evaluating investment 
opportunities on the useful economic life of the underlying equipment rather than focusing on the potential mechanical 
life of the equipment.  This discipline is critical in an industry in which technological change can create obsolescence 
well before the end of the mechanical life of equipment.

Another key aspect of the Company's modern manufacturing platform is the combination of its footprint of 

mega plants (facilities greater than 1.0 million square feet) that have a number of different products under one roof; mega 
zones where multiple facilities in close geographic proximity are managed as one large facility; and smaller strategically 
located facilities.  The Company has continued to evolve its platform, equipping facilities to be product line agnostic, 
which enables the Company to maximize equipment utilization.  Quad/Graphics believes that the large plant size of 
certain of its key printing facilities allows the Company to drive savings in certain product lines (such as magazines and 
catalogs) due to efficiencies of scale and from investments in automation and technology.  Complementing its mega plant 
and mega zone footprints are smaller facilities, strategically located nearer to final distribution points for expedited 
delivery.  This allows clients greater deadline flexibility for adjusting content or marketing strategy, especially for 
commercial products, direct mail and retail inserts.  Its platform provides the Company with the flexibility to meet 
complex customer service requirements, such as quick turns for time-sensitive material, or when weather patterns 
threaten production or delivery in a specific area of the country.

Quad/Graphics has also focused on investments in automation designed to reduce headcount and labor costs.  

Capital investments in advanced applications of robotics and automation and manufacturing process improvements have 
allowed the Company to lower personnel costs through attrition, reduction of overtime and temporary labor, and 
workforce reductions.

To be the low-cost producer, Quad/Graphics makes a concerted effort to treat all costs as variable and maintains 
a stringent focus on achieving productivity improvements and sustainable cost reductions through a variety of continuous 
improvement programs in both manufacturing and administrative areas.  The Company believes it is making progress 
toward this goal by remaining focused on:

• 

• 

the implementation of sustainable reductions in non-labor and indirect labor spending areas; 

a disciplined approach to improving capacity utilization and productivity across the entire platform; and

9

• 

a focused effort to take out direct costs through a variety of means, including the maximization of labor mix 
and the expansion of continuous improvement programs to reduce waste, eliminate redundancies and 
shorten cycle times.

Finally, Quad/Graphics has invested in vertically-integrated, non-print capabilities to assist it in delivering 
lower costs for its clients, enhancing customer service levels, increasing flexibility and providing more aggregated 
services to each client.  Such capabilities include data management, imaging, logistics and distribution, ink 
manufacturing, and equipment research and design.  This vertical integration allows substantial control over critical links 
in the overall print supply chain, such as the Company's ink manufacturing capabilities, that help it control the quality, 
cost and availability of a key input in the printing process.

Leading Mailing Distribution Capabilities

Quad/Graphics creates targeted and personalized printed materials for its clients, which increase consumer 

response rates, maximize return on print spending, and reduce overall costs.  Quad/Graphics uses its in-house list 
services bureau to analyze mail list data, demographics data, consumer transaction data and other consumer-specific data 
to help its clients target consumers through personalized printed materials.  Personalization and targeting create the 
opportunity to reach the right recipients with the right (or relevant) message at the right time.  The Company believes 
that integrating its analysis of mail list data with its logistics services allows it to reduce client freight costs for shipments 
to newsstands and postal centers, while providing a high level of dependability and rapid response times that are crucial 
to the delivery of time-sensitive materials.  Further, the Company uses a national consolidation network to combine like-
destination freight to maximize cost-effectiveness.

Postal rates are a significant component of many clients' cost structures and Quad/Graphics believes that postal 

costs influence the number of pieces that its clients print and mail.  The Company has invested significantly in its mail 
preparation and distribution capabilities to offset increasing postage costs, and help clients successfully navigate the 
ever-changing postal environment.  Through its data analytics, finishing technology and logistics operations, the 
Company manages the mail preparation and distribution of most of its clients' products to maximize efficiency and 
reduce these costs.  The Company helps its U.S. clients reduce their overall postage costs through what it believes, based 
on information published by or otherwise made available from its competitors, is the industry's largest co-mail program.  
The Company's co-mail program involves the sorting and bundling of printed products to be mailed to consumers, in 
order to facilitate better integration with the United States Postal Service.  The United States Postal Service offers 
significant work-sharing discounts for this sorting, bundling and drop-shipping to postal processing centers as it reduces 
handling by the United States Postal Service.  By combining the products of multiple clients in the mailstream, the 
Company leverages the volume from all of its clients, regardless of the production facility, to achieve greater savings.  In 
2012, Quad/Graphics co-mailed approximately 5 billion magazines and catalogs, earning significant discounts from the 
United States Postal Service on behalf of its clients.

Quad/Graphics is also able to leverage the volume of products running through its plants for further client 

distribution savings by coordinating and consolidating shipments from single mega plants or multiple plants that create a 
mega zone, and then routing those shipments directly to newspaper, U.S. Postal Service or other distribution facilities.  In 
addition, each major United States metropolitan area is within one day's drive of at least one of the Company's 
strategically located facilities, providing its clients the flexibility to print closest to their end consumers.

Commitment to Ongoing Innovation, Rapid Adoption of Technology and Integration of New Media

Quad/Graphics has had a continued commitment to research and development, manufacturing process 

improvements, and the rapid adoption of technological innovations and integration of new media.

From a client-facing perspective, Quad/Graphics believes it is at the forefront of the printing industry with 
creating and/or rapidly adopting solutions that help marketers and publishers integrate print with new media to drive 
business results.  The Company's Media Solutions group is dedicated to developing, testing and delivering these 
innovative solutions.  Media Solutions' core services include marketing strategy, media planning and placement, data 
insights, creative services, videography, photography, workflow solutions, digital imaging, digital publishing, interactive 

10

print solutions such as image recognition, augmented reality and near field communication, and response data analytics.  
These services are seamlessly integrated to help clients optimize content, promote brand awareness and loyalty, and 
create experiences that connect with consumers and readers across multiple channels including print, online, mobile, 
email, e-book, tablet and in-store.

The Company's engineers, designers and systems engineers, working closely with its press and finishing 

operators, have developed a range of advancements that enhance the Company's manufacturing platform.  The value of 
Quad/Graphics' innovations to the industry is supported by the fact that it generates revenue by supplying some of these 
technology solutions and consulting services to other printers.  In particular, the Company believes it is an internationally 
known, leading manufacturer of electronic process control systems and maintains offices in the Netherlands, India, 
Singapore, Japan and China to sell and service these products to equipment manufacturers and other printers.

Another example of Quad/Graphics' innovative approach is the integration of its imaging, manufacturing and 

distribution networks into a singular platform using a networked IT infrastructure.  This platform—named Smartools®—
provides seamless, real-time information flow across sales and estimating, production planning, scheduling, 
manufacturing, warehousing, logistics, invoicing, reporting and customer service.

Client-Centric Approach

Throughout its 40-plus-year history, the Company has put its clients at the center of its operations, creating 

solutions clients need to meet their business objectives.  The Company uses a client-centric approach to help marketers 
and publishers take maximum advantage of the Company's full range of integrated multichannel solutions to help them 
better engage end users and drive improved response from print and print-related solutions.  The Company's interactive 
print solutions, for example, connect print with mobile technologies such as Smartphones and tablets to create 
compelling calls to action that drive business results.  Using QR codes, image recognition, augmented reality or near-
field communication, the Company addresses clients' needs to extend content, encourage social sharing, facilitate 
shopping or subscription renewals, and more.  Part of the interactive print solutions offering includes measurement and 
analytic tools so publishers and marketers can adjust their strategies and, since the destination content for interactive 
print solutions is cloud-based or Web-based, it can be changed nearly instantaneously as the client sees how consumers 
or readers are reacting.  The Company will continue to evolve its offering as technologies and user preferences change.

Quad/Graphics' "high tech/high touch" approach has led to what the Company believes is an excellent client 

service reputation.  The Company uses the latest technology and tools to better connect clients with employees and 
employees with each other.  Its own brand of Smartools® not only link the Company's people and equipment across its 
entire network of plants, but extend to the Company's clients as well, creating true, real-time communications 
integration.  For example, the Company's Smartools® provide clients with access to the very same up-to-the-minute 
information used by the Company's production, client service and sales representatives, allowing them to better manage 
current projects and plan future work.

Disciplined and Consistent Financial Approach

Quad/Graphics is a controlled public company with the Harry V. Quadracci family having voting control 
through ownership of high-vote stock.  This structure provides consistency in ownership, leadership, strategy and 
financial policies and perpetuates a management culture of always striving to be “our own best investment.”

Quad/Graphics believes that its disciplined financial approach of focusing on maximizing earnings and free 

cash flow, and maintaining a strong balance sheet provides a competitive advantage.  Continuous Improvement and Lean 
Manufacturing methodologies are among the tools that Quad/Graphics uses to improve manufacturing productivity and 
to ultimately maximize operating margins.  The Company applies these same methodologies to its selling, general and 
administrative functions to create a truly Lean Enterprise.  Additionally, Quad/Graphics has a culture of continuous cost 
reduction, which includes minimizing waste, increasing efficiencies and throughput, and simplifying and streamlining 
processes.  The Company has been working diligently to lower its cost structure by consolidating its manufacturing 
platform into its most efficient facilities, as well as realizing purchasing, mailing and logistics efficiencies by centralizing 
and consolidating print manufacturing volumes and eliminating redundancies in its administrative and corporate 

11

operations.  Quad/Graphics believes that its focused efforts to be the low-cost producer generates increased free cash 
flow and allows the Company to focus on maintaining a strong balance sheet through debt and pension reductions.  The 
Company's disciplined financial approach has resulted in strong credit metrics and has allowed the Company to structure 
its debt agreements to maintain high liquidity as well as to avoid refinancing risk, with the nearest significant maturity 
not until July 2017.

The Company takes a very disciplined approach to its capital allocation decisions.  A key part of this discipline 

is a goal of having returns on investment exceed the cost of capital, whether the investments are related to purchasing the 
right equipment or investing in the right strategic growth initiatives.  The Company balances the use of cash between 
compelling investment opportunities; deleveraging the balance sheet through debt reductions or pension liability 
paydowns; or returning cash back to shareholders through dividends.

Distinct Corporate Culture

Quad/Graphics believes that its distinct corporate culture, which evolved from a core set of values conceived by 

the late founder Harry V. Quadracci, drives thoughtful decision-making, especially with regard to how it manages 
operations and creates solutions that redefine print in a multichannel media landscape, and better positions the Company 
to prevail in the dynamic and competitive printing industry.  The Company fosters an entrepreneurial environment by 
inspiring and empowering employees to own projects and enact solutions that advance the Company's goals.  Employees 
in the United States who have been employed for at least one full calendar year also may have a beneficial ownership in 
the Company through Company stock held in an employee stock ownership plan, enhancing their sense of ownership.  
The Company believes that the empowerment, engagement and development of its employee owners fosters a strong 
partnership approach within the business that delivers results.

Quad/Graphics invests in its employees in a variety of ways by providing technical, safety and continuous 

improvement training, personal improvement classes, financial and retirement planning and comprehensive health and 
wellness benefits.  Through its own network of QuadMed primary care clinics located at larger worksite locations, the 
Company provides high-quality primary medical care and specialty services to employees and their families at a low 
cost.  The Company demonstrates its commitment to wellness through on-site fitness centers at a number of printing 
plant locations, as well as by offering smoking cessation, weight-management and nutrition classes among other 
wellness-related programs; providing employee assistance program counseling services; and developing its own 
programs with financial incentives for managing chronic conditions such as diabetes and asthma (known as Well You) 
and promoting healthy lifestyles (known as Lean You).  QuadMed also sells this business model of healthcare services to 
third-party businesses.

Quad/Graphics is led by an experienced management team with a proven track record in the printing industry 

that is committed to preserving the Company's values-based culture.  The senior management team includes individuals 
with long tenure with the Company augmented with seasoned industry talent realized through strategic hiring or recent 
acquisitions, further supported by managers and employees committed to advancing print solutions in coordination with 
the ever-evolving multichannel media landscape.  The Company believes the experience and stability of senior 
management, paired with next-generation entrepreneurially minded employees, will contribute to its long-term success.

Segment Description

Quad/Graphics operates primarily in the commercial print portion of the printing industry, with related product 
and service offerings designed to offer clients complete solutions for communicating their message to target audiences.  
As a result of the divestiture of the Company's Canadian operations to Transcontinental, Inc. ("Transcontinental") on 
March 1, 2012, the former North America Print and Related Services segment is now referred to as the United States 
Print and Related Services segment.  All United States Print and Related Services segment amounts have been restated to 
exclude the Canadian discontinued operations.  The Company's operating and reportable segments are aligned with how 
the chief operating decision maker of the Company currently manages the business.  The Company has three operating 
and reportable segments: United States Print and Related Services, International, and Corporate.

12

United States Print and Related Services

The United States Print and Related Services segment is predominantly comprised of the Company's United 
States printing operations and is managed as one integrated platform.  This includes retail inserts, catalogs, consumer 
magazines, special interest publications, journals, direct mail, books, directories, in-store marketing, packaging and other 
commercial and specialty printed products, together with the related service offerings, including marketing strategy, 
media planning and placement, data insights, creative services, videography, photography, workflow solutions, digital 
imaging, digital publishing, interactive print solutions such as image recognition, augmented reality and near field 
communication, and response data analytics services, mailing, distribution, logistics, and data optimization and hygiene 
services.  This segment also includes the design, development, manufacture and service of printing-related auxiliary 
equipment, as well as the manufacture of ink.  The United States Print and Related Services segment accounted for 
approximately 88%, 88% and 89% of Quad/Graphics' consolidated net sales in 2012, 2011 and 2010, respectively.

International

The International segment consists of Quad/Graphics' printing operations in Europe and Latin America, 

including operations in Poland, Argentina, Brazil, Chile, Colombia, Mexico and Peru.  This segment provides printed 
products and related services consistent with the United States Print and Related Services segment, with the exception of 
printing-related auxiliary equipment, which is included in the United States Print and Related Services segment.  The 
International segment accounted for approximately 12%, 12% and 11% of the Company's consolidated net sales in 2012, 
2011 and 2010, respectively.

Corporate

The Corporate segment consists of unallocated general and administrative activities and associated expenses 

including, in part, executive, legal, finance, information technology and human resources.

For additional financial information by segment and geographic area, see Note 24, "Segment Information," and 
Note 25, "Geographic Area and Product Information," to the consolidated financial statements, respectively, in Item 8 of 
this Annual Report on Form 10-K.

Competition

The printing industry, with approximately 49,000 companies in the United States, is highly fragmented and 

competitive.  Although there has been industry consolidation, particularly in the past decade, the largest 400 printers in 
the printing industry (excluding newspaper printing) still represent less than 55% of the United States and Canadian 
market, according to the 2012 Printing Impressions PI400 and the 2011 Print Market Atlas.  According to the December 
2012 Printing Impressions PI400, Quad/Graphics was the second largest commercial printer in the United States as 
measured by revenue.

In addition to being in a highly fragmented industry, the Company also faces competition due to the increased 

accessibility and quality of digital alternatives to traditional delivery of printed documents through the online distribution 
and hosting of media content, and the digital distribution of documents and data.  In addition, the Company faces 
competition from print management firms, which look to streamline processes and reduce the overall print spend of the 
Company's clients, as well as from strategic marketing firms focused on helping businesses integrate multiple channels 
into their marketing campaigns.

Across Quad/Graphics' range of products and services, competition is based on a number of factors, including 

the following: 

• 

• 

total price of printing, materials and distribution;

quality;

13

range of services offered, including the ability to provide multichannel marketing campaigns;

distribution capabilities;

customer service;

availability to schedule work on appropriate equipment;

on-time production and delivery; and

state-of-the-art technology to meet a client's business objectives.

• 

• 

• 

• 

• 

• 

Clients

Quad/Graphics enjoys long-standing relationships with a diverse base of clients, which includes both national 

and regional corporations in North America, Latin America and Europe.  The Company's clients include industry - 
leading blue chip companies that operate in a wide range of industries and serve both businesses and consumers, 
including retailers, publishers and direct marketers.  The Company's relationships with its largest clients average more 
than 18 years in duration and Quad/Graphics typically signs multi-year print agreements with these clients.

In 2012, Quad/Graphics served approximately 6,700 clients, and its 10 largest clients accounted for 
approximately 15% of consolidated sales, with none representing more than 5% individually.  The Company believes 
that its large and diverse client base, broad geographic coverage and extensive range of printing and print-related 
capabilities are competitive strengths.

Patents, Trademarks and Trade Names

Quad/Graphics operates research and development facilities that support the development of new equipment, 

process improvements, raw materials and content management, and distribution technologies to better meet client needs 
and improve operating efficiencies.  The Company continues to innovate within the printing and print-related industry 
and, as a result, has developed what it believes to be one of the most powerful patent portfolios in the print industry.

Quad/Graphics currently holds or has rights to commercialize a wide variety of worldwide patents and 
applications relating to its business.  The Company intends to continue to file patent applications that it believes will help 
ensure the continued strength of the Company and its portfolio.  Additionally, the Company markets products, services 
and capabilities under a number of trademarks and trade names.  Quad/Graphics aggressively defends its intellectual 
property rights and intends to continue to do so in the future.

Raw Materials

The primary raw materials that Quad/Graphics uses in its print business are paper, ink and energy.

The majority of paper used by the Company is supplied directly by its clients.  For those clients that do not 

directly supply their own paper, Quad/Graphics makes use of its purchasing efficiencies to supply paper by negotiating 
with leading paper suppliers, uses a wide variety of paper grades, weights and sizes, and does not rely on any one 
supplier.  In addition, the Company generally includes price adjustment clauses in sales contracts for paper and other 
critical raw materials in the printing process.  Although these clauses generally mitigate paper price risk, higher paper 
prices and tight paper supplies may have an impact on clients' demand for printed products.  Quad/Graphics' working 
capital requirements, including the impact of seasonality, is partially mitigated through the direct purchasing of paper by 
the majority of Quad/Graphics' clients.

Quad/Graphics produces the majority of ink used in its print production, allowing it to control the quality, cost 

and supply of key inputs.  Raw materials for the ink manufacturing process are purchased externally from a variety of 
suppliers.

14

Quad/Graphics generally cannot pass on to clients the impact of higher electric and natural gas energy prices on 
its manufacturing costs, and increases in energy prices result in higher manufacturing costs for certain of its operations.  
The Company mitigates its risk through natural gas hedges when appropriate.  In its logistic operations, however, the 
Company is able to pass a substantial portion of any increase in fuel prices directly to its clients.

Environmental Stewardship

As the owner, lessee or operator of various real properties and facilities, Quad/Graphics is subject to various 

federal, state and local environmental laws and regulations, including those relating to air emissions; waste generation, 
handling, management, and disposal; and remediation of contaminated sites.  Historically, compliance with these laws 
and regulations has not had a material adverse effect on the Company's results of operations, financial position or cash 
flows.  Compliance with existing or new environmental laws and regulations may require the Company to make future 
expenditures.

Quad/Graphics strives to be the leader in the printing industry in adopting new technologies and processes to 
protect the environment.  The Company believes it has long been known for its environmental stewardship.  In the past 
decade alone, the Company has been awarded more than 25 major environmental achievement honors, both on a state 
and national level.  Quad/Graphics' proactive approach to incorporate holistic practices has also positively impacted 
operating costs through the reduction of waste, energy use, emissions and labor, as well as through the implementation of 
water conservation solutions.  The Company has also undertaken steps to reduce greenhouse gas emissions from its 
manufacturing processes and to improve fuel efficiency and reduce emissions in its fleet of Company-owned tractor 
trailers.

Employees

As of December 31, 2012, Quad/Graphics had approximately 21,400 employees in North America, Latin 

America and Europe.  Within the United States, there were approximately 16,600 employees of which approximately 
900 were covered by a collective bargaining agreement.  Outside of the United States, there were approximately 4,800 
employees of which approximately 1,700 were either governed by agreements that apply industry-wide, by a collective 
bargaining agreement or through works councils or similar agreements.  Following the January 16, 2013, acquisition of 
substantially all of the assets of Vertis, the Company added approximately 3,900 employees within the United States of 
which approximately 400 were covered by a collective bargaining agreement.  Quad/Graphics believes that its employee 
relations are good and that the Company maintains an employee-centric culture.

Business Acquisitions

On October 10, 2012, the Company and Vertis, a leading provider of retail advertising inserts, direct marketing 

and in-store marketing solutions, announced the execution of an Asset Purchase Agreement (the "Asset Agreement").  
Pursuant to the Asset Agreement, Quad/Graphics Marketing, LLC, a wholly owned subsidiary of the Company, agreed to 
acquire substantially all of the assets comprising Vertis' businesses.  To facilitate the sale, Vertis, along with its 
subsidiaries, filed voluntary petitions for relief under Chapter 11 of the United States Bankruptcy Code and, at the same 
time, filed documents seeking the U.S. Bankruptcy Court's approval of the proposed Asset Agreement to the Company.  
The Asset Agreement with the Company comprised the initial stalking horse bid in the U.S. Bankruptcy Court-
supervised auction process under Section 363 of the United States Bankruptcy Code.  On November 26, 2012, Vertis 
filed a notice with the U.S. Bankruptcy Court naming Quad/Graphics as the successful bidder and on December 6, 2012, 
the U.S. Bankruptcy Court approved the transaction.  The Company completed the acquisition of substantially all of the 
assets of Vertis on January 16, 2013.

On July 12, 2011, Quad/Graphics entered into a definitive agreement with Transcontinental whereby Quad/

Graphics agreed to acquire Transcontinental's Mexican operations in exchange for the Quad/Graphics' Canadian 
operations (with the exception of the Company's Vancouver, British Columbia facility).  The Company completed the 
acquisition of Transcontinental's Mexican operations on September 8, 2011, and the Company completed the sale of its 
Canadian operations to Transcontinental on March 1, 2012.

15

Executive Officers of Quad/Graphics

The following table sets forth the names, ages (as of March 8, 2013) and positions of Quad/Graphics' executive 

officers.

Name

Age

Position

J. Joel Quadracci . . . . . . . . . . . . . . . .

David A. Blais . . . . . . . . . . . . . . . . . .

John C. Fowler . . . . . . . . . . . . . . . . . .

Thomas J. Frankowski . . . . . . . . . . . .

Craig C. Faust . . . . . . . . . . . . . . . . . .

Steven D. Jaeger. . . . . . . . . . . . . . . . .

David K. Riebe. . . . . . . . . . . . . . . . . .

Tony Scaringi. . . . . . . . . . . . . . . . . . .

David J. Honan. . . . . . . . . . . . . . . . . .

Maura D. Packham. . . . . . . . . . . . . . .

Andrew R. Schiesl . . . . . . . . . . . . . . .

Kelly A. Vanderboom. . . . . . . . . . . . .

44

50

62

52

45

48

51

45

44

44

41

38

Chairman, President and Chief Executive Officer

Executive Vice President of Sales and Client Services

Executive Vice President and Chief Financial Officer

Executive Vice President of Manufacturing & Operations and President of Europe

President of Commercial and Specialty

President of Quad/Direct and Vice President of Information Systems & Infrastructure

President of Logistics & Distribution

President and General Manager of Latin America

Vice President, Controller & Chief Accounting Officer

Vice President of Marketing & Communications

Vice President & General Counsel

Vice President & Treasurer

Mr. Quadracci has been a director of Quad/Graphics since 2003, its President since January 2005, its President 

and Chief Executive Officer since July 2006, and its Chairman, President and Chief Executive Officer since January 
2010.  Mr. Quadracci joined Quad/Graphics in 1991 and, prior to becoming President and Chief Executive Officer, 
served in various capacities, including Sales Manager, Regional Sales Strategy Director, Vice President of Print Sales, 
Senior Vice President of Sales & Administration, and President and Chief Operating Officer.  Mr. Quadracci also serves 
on the board of directors of the Wisconsin Manufacturers & Commerce, a trade organization.  Mr. Quadracci received a 
Bachelor of Arts in Philosophy from Skidmore College in 1991.  Mr. Quadracci is the son of Betty Ewens Quadracci, a 
director and employee of the Company, and the brother-in-law of Christopher B. Harned, a director of the Company. 
Quad/Graphics believes that Mr. Quadracci's experience in the printing industry and in leadership positions with the 
Company qualifies him for service as a director of the Company.

Mr. Blais has been Executive Vice President of Sales and Client Services since January 2012 and previously 

served as Executive Vice President and President of Magazines and Catalogs since July 2010.  Mr. Blais was Senior Vice 
President of Sales & Administration from May 2005 to July 2010, Quad/Graphics' Vice President of Operations from 
1999 to May 2005, and in various other capacities since he joined the Company in 1984.

Mr. Fowler joined Quad/Graphics in 1980 as its Vice President and Controller, which at the time was the 

Company's top financial position.  Mr. Fowler was named Senior Vice President and Chief Financial Officer in May 
2005, and became Executive Vice President and Chief Financial Officer in July 2010.  Prior to joining Quad/Graphics, 
Mr. Fowler worked for Arthur Andersen LLP for six years.

Mr. Frankowski has been Executive Vice President of Manufacturing & Operations and President of Europe 

since July 2010.  Mr. Frankowski was Senior Vice President of Manufacturing from 2004 to July 2010, President of 
Quad/Graphics Europe, Quad/Graphics' Polish subsidiary, from 2008 to July 2010, and he served in various other 
capacities since he joined Quad/Graphics in 1979.

Mr. Faust has been President of Commercial and Specialty since May 2011 and previously served as President 

and CEO of HGI Company since November 2010.  Prior to joining Quad/Graphics, Mr. Faust was the President, Founder 
and CEO of HGI Company since 2003.  Prior thereto, Mr. Faust was Divisions President of Consolidated Graphics.

16

Mr. Jaeger has served as President of Quad/Direct since August 2007 and as Vice President of Information 

Systems & Infrastructure for Quad/Graphics since 2006.  Prior thereto, Mr. Jaeger had been Quad/Graphics' Vice 
President of Information Systems from 1998 to 2006 and had worked in various other capacities since he joined the 
Company in 1994.  Prior to joining Quad/Graphics, Mr. Jaeger worked for Andersen Consulting for eight years.

Mr. Riebe has served as Quad/Graphics' President of Logistics & Distribution since July 2010.  Prior thereto, 
Mr. Riebe was Vice President of Distribution from 1999 to July 2010 and served as Corporate Director of Distribution 
from 1987 to 1999.  He joined Quad/Graphics in 1984.  Mr. Riebe serves on the board of directors of IDEAlliance, an 
industry organization.

Mr. Scaringi joined Quad/Graphics as its Chief Financial Officer of Latin America in July 2010 and became 
President & General Manager of Latin America in August 2011.  Prior to joining Quad/Graphics, Mr. Scaringi served 
World Color Press Inc. ("World Color Press") as Vice President of Finance and Administration for Latin America from 
2002 to 2010.  Mr. Scaringi joined World Color Press in 1993 and held various positions in auditing until 1997 and then 
in Latin America since 1997.

Mr. Honan has served as Quad/Graphics' Controller since he joined the Company in May 2009.  He became 

Vice President and Controller in December 2009 and was named Chief Accounting Officer in July 2010.  Prior to joining 
Quad/Graphics, Mr. Honan served as Vice President, General Manager and Chief Financial Officer of Journal 
Community Publishing Group, a subsidiary of media conglomerate Journal Communications Inc., for five years.  Before 
joining Journal Community Publishing Group, Mr. Honan worked in executive-level roles in investor relations and 
corporate development at Newell Rubbermaid, a global marketer of consumer and commercial products.  Mr. Honan also 
worked at accounting firm Arthur Andersen LLP for 11 years.

Ms. Packham joined Quad/Graphics in July 2010 as its Vice President of Marketing & Communications.  Prior 

to joining Quad/Graphics, Ms. Packham served as World Color Press' Vice President of Marketing for the Marketing 
Solutions Group from 2003 to 2009.  In 2010, Ms. Packham was named World Color Press' Vice President of Marketing 
for North America.  She joined World Color Press in 1995 as a senior financial analyst.

Mr. Schiesl has served as Quad/Graphics' Vice President & General Counsel since December 2006 and as its 

General Counsel since he joined the Company in August 2003.  Prior to joining Quad/Graphics, Mr. Schiesl was Senior 
Counsel at Harley-Davidson, Inc., the parent company for the group of companies doing business as Harley-Davidson 
Motor Company and Harley-Davidson Financial Services, among others.  Prior to joining Harley-Davidson, Inc., 
Mr. Schiesl practiced law at Foley & Lardner LLP, a Milwaukee-based law firm.

Mr. Vanderboom has served as Quad/Graphics' Treasurer since 2007 and as its Vice President & Treasurer since 

2008.  Prior to becoming Quad/Graphics' Vice President & Treasurer, Mr. Vanderboom served as Director of Treasury, 
Risk & Planning from 2006 until 2007, as Controller of Quad/Graphics' Distribution and Facilities departments from 
2004 until 2006, and as Controller of Quad/Graphics' Parcel Direct subsidiary.

Executive officers of the Company are elected by and serve at the discretion of the Company's board of 

directors.  Other than described above, there are no family relationships between any directors or executive officers of 
Quad/Graphics.

17

Item 1A.  Risk Factors

You should carefully consider each of the risks described below, together with all of the other information 

contained in this Annual Report on Form 10-K, before making an investment decision with respect to Quad/Graphics' 
securities.  If any of the following risks develop into actual events, the Company's business, financial condition or results 
of operations could be materially and adversely affected and you may lose all or part of your investment.

Quad/Graphics operates in a highly competitive industry.

The industry in which the Company operates is highly competitive.  The printing industry, with approximately 

49,000 companies in the United States, is highly fragmented.  Although there has been industry consolidation, 
particularly in the past decade, the largest 400 printers in the printing industry (excluding newspaper printing) still 
represent less than 55% of the United States and Canadian markets, according to the 2012 Printing Impressions PI400 
and the PIA/GATF 2011 Print Market Atlas.  The Company competes for commercial business not only with large and 
mid-sized printers, but also with smaller regional printers.  In certain circumstances, due primarily to factors such as 
freight rates and client preference for local services, printers with better access to certain regions of a given country may 
be preferred by clients in such regions.

In recent years, the printing industry has experienced a reduction in demand for printed materials and 
overcapacity due to various factors including adverse economic conditions and competition from alternative sources of 
communication, including email, the Internet, electronic readers, interactive television and electronic retailing.  The 
impacts of overcapacity and intense competition have led to continued downward pricing pressures.  Printing industry 
revenues may continue to decrease in the future.  Some of the industries that the Company services have been subject to 
consolidation efforts, leading to a smaller number of potential clients.  Furthermore, if the smaller clients of Quad/
Graphics are consolidated with larger companies using other printing companies, the Company could lose its clients to 
competing printing companies.

The printing industry is highly competitive and expected to remain so.  Any failure on the part of the Company 
to compete effectively in the markets it serves could have a material adverse effect on its results of operations, financial 
condition or cash flows and could require changes to the way it conducts its business or require it to reassess strategic 
alternatives involving its operations.

Significant downward pricing pressure and fluctuating demand for printing services caused by factors outside of the 
Company's control may adversely affect the Company.

The Company has experienced significant downward pricing pressures for printing services in the past, and 

pricing for printing services has declined significantly in recent years.  Such pricing may continue to decline from 
current levels.  In addition, demand for printing services has fluctuated in recent years and may continue to fluctuate.  
Any increases in the supply of printing services or decreases in demand could cause prices to continue to decline, and 
prolonged periods of low prices, weak demand and/or excess supply could have a material adverse effect on the 
Company's business growth, results of operations and liquidity.

Quad/Graphics may not be able to reduce costs and improve its operating efficiency rapidly enough to meet market 
conditions.

Because the markets in which the Company competes are highly competitive, Quad/Graphics will need to 

continue to improve its operating efficiency in order to maintain or improve its profitability.  There is no assurance that 
the Company will be able to do so in the future.  In addition, the need to reduce ongoing operating costs have and, in the 
future, may continue to result in significant up-front costs to reduce workforce, close or consolidate facilities, or upgrade 
equipment and technology.

18

The impact of electronic media and similar technological changes including the substitution of printed products for 
digital content may continue to adversely affect the results of the Company's operations.

The media landscape is experiencing rapid change due to the impact of electronic media and digital content on 

printed products.  Improvements in the accessibility and quality of digital media through the online distribution and 
hosting of media content, mobile technologies, e-reader technologies, electronic retailing and the digital distribution of 
documents and data has resulted and may continue to result in increased consumer substitution.  Continued consumer 
acceptance of such digital media, as an alternative to print materials, is uncertain and difficult to predict and may 
decrease the demand for the Company's printed products, result in reduced pricing for its printing services and additional 
excess capacity in the printing industry and adversely affect the results of the Company's operations.

Future declines in economic conditions may adversely affect the Company's results of operations.

In general, demand for the Company's products and services is highly related to general economic conditions in 

the markets our clients serve.  Declines in economic conditions in the U.S. or in other countries in which the Company 
operates may adversely impact the Company's financial results and these impacts may be material.  Because such 
declines in demand are difficult to predict, the Company or the industry may have increased excess capacity as a result.  
An increase in excess capacity has resulted and may continue to result in declines in prices for the Company's products 
and services.  In addition, a prolonged decline in the global economy and an uncertain economic outlook has and could 
further reduce the demand in the printing industry.  Economic weakness and constrained advertising spending have 
resulted, and may in the future result, in decreased revenue, operating margin, earnings and growth rates and difficulty in 
managing inventory levels and collecting accounts receivable.  The Company has experienced, and expects to experience 
in the future, excess capacity and lower demand due to economic factors affecting consumers' and businesses' spending 
behavior.  Uncertainty about future economic conditions makes it difficult for the Company to predict results of 
operations, financial position and cash flows and to make strategic decisions regarding the allocation and deployment of 
capital.

A significant portion of Quad/Graphics' revenues are derived from long-term contracts with clients, which may not be 
renewed on similar terms and conditions, or may not be renewed at all.  In addition, clients may not perform under 
such contracts for their duration due to financial or other reasons or due to client consolidation.  The failure to renew 
such contracts on similar terms or at all or the failure of clients to perform under such contracts could materially 
adversely affect Quad/Graphics' results of operations, financial condition and cash flows.

The Company has historically derived a significant portion of its revenue from long-term contracts with 

significant clients.  If the Company loses significant clients, is unable to renew such contracts on similar terms and 
conditions, or at all, or is not awarded new long-term contracts with important clients in the future, its results of 
operations, financial condition and cash flows may be adversely affected.

The Company is exposed to risks of loss in the event of nonperformance by its clients.  Some of the Company's 

clients are highly leveraged or otherwise subject to their own operating and regulatory risks.  Even if the Company's 
credit review and analysis mechanisms work properly, the Company may experience financial losses and loss of future 
business if its clients become bankrupt, insolvent or otherwise are unable to pay the Company for its work performed.  
Any increase in the nonpayment or nonperformance by clients could adversely affect the Company's results of operations 
and financial condition.

Certain of the industries in which the Company's clients operate are seeing consolidation.  When client 

consolidation occurs, it is possible that the volume of work performed by the Company for a client after the 
consolidation will be less than it was before the consolidation or that the client's work will be completely moved to 
competitors.  Any such reduction or loss of work could adversely affect the Company's results of operations and financial 
condition.

19

If Quad/Graphics fails to identify, manage, complete and integrate acquisitions, investment opportunities or other 
significant transactions, it may adversely affect the Company's future results.

As part of Quad/Graphics growth strategy, the Company may pursue acquisitions of, investment opportunities 

in or other significant transactions with companies that are complementary to the Company's business.  In order to 
pursue this strategy successfully, the Company must identify attractive acquisition or investment opportunities, 
successfully complete the transaction, some of which may be large and complex, and manage post-closing issues such as 
integration of the acquired company or employees.  Quad/Graphics may not be able to identify or complete appealing 
acquisition or investment opportunities given the intense competition for these transactions.  Even if the Company 
identifies and completes suitable corporate transactions, the Company may not be able to successfully address inherent 
risks in a timely manner, or at all.  These inherent risks include, among other things: (1) failure to successfully integrate 
the purchased operations, technologies, products or services and maintain uniform standard controls, policies and 
procedures; (2) substantial unanticipated integration costs; (3) loss of key employees including those of the acquired 
business; (4) diversion of management's attention from other operations; (5) failure to retain the clients of the acquired 
business; (6) failure to achieve any projected synergies and performance targets; (7) additional debt and/or assumption of 
known or unknown liabilities; (8) potential dilutive issuances of equity securities; and (9) a write-off of goodwill, client 
lists, other intangibles and amortization of expenses.  If the Company fails to successfully integrate an acquisition, the 
Company may not realize all or any of the anticipated benefits of the acquisition, and our future results of operations 
could be adversely affected.  In addition, the diversion of management's attention from the Company's other operations 
due to these acquisitions and integration effort could adversely affect its business and have a negative financial impact.

For example, the success of the January 2013 acquisition of Vertis will depend, in part, on Quad/Graphics' 
ability to realize the synergies expected to be produced from integrating Vertis' businesses with Quad/Graphics' pre-
acquisition business.  In such integration, the Company may incur more costs than currently expected in order to realize 
the anticipated synergies.  While management believes that certain synergies are achievable, the Company may be unable 
to realize all of the synergies within the time frame expected or at all.

Changes in postal rates, postal regulations and postal services may adversely impact demand for Quad/Graphics' 
products and services.

Postal costs are a significant component of the cost structures of many of the Company's clients, and potential 

clients, and postal rate changes can influence the number of pieces that these clients will be willing to mail.  Any 
resulting decline in print volumes mailed could have an adverse effect on the Company's business.  In addition, 
integrated distribution with the postal service is an important component of the Company's business.  Any material 
change in the current service levels provided by the postal service could impact the demand that clients have for print 
services.  The United States Postal Service has reported net losses in the last five fiscal years and has estimated a net loss 
for its current fiscal year and, as a result, may come under increased pressure to adjust its postal rates and service levels.

Quad/Graphics may be adversely affected by increases in its operating costs, including the cost and availability of raw 
materials, labor-related costs, fuel and other energy costs and freight rates.

Paper, ink and energy are the primary raw materials used by the Company in the operation of its business.  The 

price of such raw materials has fluctuated over time and has caused fluctuations in the Company's net sales and cost of 
sales.  This volatility may continue and Quad/Graphics may experience increases in the costs of its raw materials in the 
future as prices in the overall paper, ink and energy markets are expected to remain beyond its control.

In general, the Company has been able to pass along increases in the cost of paper to many of its clients.  If the 

Company is unable to continue to pass along increases in the cost of paper to its clients, future increases in paper costs 
would adversely affect its margins and profits.  If Quad/Graphics passes along increases in the cost of paper and the price 
of the Company's products and services increases as a result, client demand could be adversely affected and thereby 
negatively impact Quad/Graphics' financial performance.

Due to the significance of paper in the Company's business, it is dependent on the availability of paper.  In 

periods of high demand, certain paper grades have been in short supply, including grades used in the Company's 

20

business.  In addition, during periods of tight supply, many paper producers allocate shipments of paper based upon 
historical purchase levels of customers.  Although Quad/Graphics generally has not experienced significant difficulty in 
obtaining adequate quantities of paper, unforeseen developments in the overall paper markets could result in a decrease 
in the supply of paper and could adversely affect the Company's revenues or profits.

In addition, the Company may not be able to resell waste paper and other by-products or the prices received for 

their sale may decline substantially.

The Company has less frequently been able to pass along increases in the cost of ink and energy to its clients.  If 

the Company is unable to pass along increases in the cost of ink and energy, future increases in these items would 
adversely affect its margins and profits.  If Quad/Graphics is able to pass along increases in the costs of ink and energy 
and the price of the Company's products and services increases as a result, client demand could be adversely affected and 
thereby negatively impact Quad/Graphics' financial performance.

Labor represents a significant component of the cost structure of Quad/Graphics.  Increases in wages, salaries 
and benefits, such as medical, dental, pension and other post-retirement benefits, may impact the Company's financial 
performance.  Changes in interest rates, investment returns or the regulatory environment may impact the amounts the 
Company will be required to contribute to the pension plans that it sponsors and may affect the solvency of these pension 
plans.

Freight rates and fuel costs also represent a significant component of the Company's cost structure.  In general, 
the Company has been able to pass along increases in the cost of freight and fuel to many of its clients.  If the Company 
is not able to pass along a substantial portion of increases in freight rates or in the price of fuel, future increases in these 
items would adversely impact the Company's margin and profits.  If Quad/Graphics passes along increases in the cost of 
freight and fuel and the price of the Company's products and services increases as a result, client demand could be 
adversely affected and thereby negatively impact Quad/Graphics' financial performance.

Quad/Graphics entry into additional markets increases the complexity of the Company's business, and if the 
Company is unable to successfully adapt its business processes as required by these new markets, the Company will be 
at a competitive disadvantage and its ability to grow will be adversely affected.

As the Company expands its product line to provide additional marketing and publishing channels, the overall 

complexity of the Company's business increases at an accelerated rate and the Company becomes subject to different 
market dynamics.  The new markets into which Quad/Graphics is expanding, or may expand, may have different 
characteristics from the markets in which the Company currently competes.  These different characteristics may include, 
among other things, demand volume requirements, demand seasonality, product generation development rates, client 
concentrations and performance and compatibility requirements.  The Company's failure to make the necessary 
adaptations to its business model to address these different characteristics, complexities and new market dynamics could 
adversely affect the Company's operating results.

Quad/Graphics and its facilities are subject to various consumer protection and privacy laws and regulations, and will 
become subject to additional laws and regulations in the future, which may subject the Company to material liability, 
require it to incur material costs or otherwise adversely affect its results of operations.

Quad/Graphics and its clients may be subject to various United States and foreign consumer protection, 

information security, data privacy and "do not mail" requirements at the federal, states, provincial and local levels.  
Regulatory authorities around the world are considering a number of legislative and regulatory proposals concerning data 
protection and privacy.  In addition, the interpretation and application of consumer and data protection laws in the U.S. 
and elsewhere are often fluid and uncertain.  To the extent that the Company or its clients become subject to additional or 
more stringent requirements, demand for the Company's services may decrease, which could adversely affect the 
Company's results of operations.  In addition, such laws may be interpreted and applied in a manner inconsistent with our 
internal policies.  If so, in addition to the possibility of fines, this could result in an order requiring that we change our 
data practices, which could have an adverse effect on our business and results of operations.  Complying with these 
various laws could cause us to incur substantial costs or require us to change our business practices in a manner adverse 

21

to our business.

If Quad/Graphics is not able to take advantage of technological developments in the printing industry on a timely 
basis, the Company may experience a decline in the demand for its services, be unable to implement its business 
strategy and experience reduced profits.

The printing industry is experiencing rapid change as new technologies are developed that offer clients an array 

of choices for their marketing and publication needs.  In order to grow and remain competitive, the Company will need 
to adapt to future changes in technology, enhance the Company's existing offerings and introduce new offerings to 
address the changing demands of clients.  If Quad/Graphics is unable to meet future challenges from competing 
technologies on a timely basis or at an acceptable cost, the Company could lose clients to competitors.  In general, the 
development of new communication channels inside and outside the printing and media solutions industry requires the 
Company to anticipate and respond to the varied and continually changing demands of clients.  The Company may not 
be able to accurately predict technological trends or the success of new services in the market.

Quad/Graphics may be required to make capital expenditures to maintain its platform and processes and to remain 
technologically and economically competitive, which may increase its costs or disrupt its operations.

The Company may need to make significant capital expenditures as it develops and continues to maintain its 

platform and processes.  The Company also may be required to make capital expenditures to develop and integrate new 
technologies to remain technologically and economically competitive.  In order to accomplish this effectively, the 
Company will need to deploy its resources efficiently, maintain effective cost controls and bear potentially significant 
market and raw material risks.  If the Company's revenues decline, it may impact the Company's ability to expend the 
capital necessary to develop and implement new technology and be economically competitive.  Debt or equity financing, 
or cash generated from operations, may not be available or sufficient for these requirements or for other corporate 
purposes or, if debt or equity financing is available, it may not be on terms favorable to the Company.

Currently, there is a limited active market for Quad/Graphics' class A common stock and, as a result, shareholders 
may be unable to sell their class A common stock without losing a significant portion of their investment.

The Company's class A common stock has been traded on The New York Stock Exchange, LLC ("NYSE") 

under the symbol "QUAD" since July 6, 2010.  However, there is currently a limited active market for the class A 
common shares.  The Company cannot predict the extent to which investor interest in the Company will lead to the 
development of an active trading market for its class A common stock on the NYSE or how liquid that market will 
become.  If a more active trading market does not develop, shareholders may have difficulty selling any class A common 
stock without negatively affecting the stock price and thereby losing a significant portion of their investment.

Changes in the legal and regulatory environment could limit the Company's business activities, increase its operating 
costs, reduce demand for its products or result in litigation.

The conduct of the Company's businesses is subject to various laws and regulations administered by federal, 

state and local government agencies in the United States, as well as to foreign laws and regulations administered by 
government entities and agencies in markets in which the Company operates.  These laws and regulations and 
interpretations thereof may change, sometimes dramatically, as a result of political, economic or social events.  Such 
regulatory environment changes may include changes in environmental laws, requirements of United States and foreign 
occupational health and safety laws, accounting standards and taxation requirements.  Changes in laws, regulations or 
governmental policy and the related interpretations may alter the environment in which Quad/Graphics does business 
and, therefore, may impact its results or increase its costs or liabilities.

In addition, the Company and its subsidiaries are party to a variety of legal and environmental remediation 

obligations arising in the normal course of business, as well as environmental remediation and related indemnification 
proceedings in connection with certain historical activities, former facilities and contractual obligations of acquired 
businesses.  Permits are required for the operation of certain parts of the Company's business, and these permits are 
subject to renewal, modification and, in some circumstances, revocation.  Due to regulatory complexities, uncertainties 

22

inherent in litigation and the risk of unidentified contaminants on current and former properties, the potential exists for 
remediation, liability and indemnification costs to differ materially from the costs the Company has estimated.  Quad/
Graphics cannot assure you that the Company's costs in relation to these matters will not exceed its established liabilities 
or otherwise have an adverse effect on its results of operations.

Various laws and regulations addressing climate change are being considered at the federal and state levels.  

Proposals under consideration include limitations on the amount of greenhouse gas that can be emitted (so-called "caps") 
together with systems of trading allowed emissions capacities.  The impacts of such proposals could have a material 
adverse impact on the Company's financial condition and results of operations.

An other than temporary decline in operating results and enterprise value could lead to non-cash impairment charges 
due to the impairment of goodwill, other intangible assets and property, plant and equipment.

The Company has a material amount of goodwill, other intangible assets and property, plant and equipment on 

its balance sheet, due in part to acquisitions.  As of December 31, 2012, the Company had the following long-lived assets 
on its December 31, 2012, balance sheet:

•  Goodwill, representing the excess of the total purchase price for its acquisitions over the fair value of the 

net assets acquired, of $768.6 million; 

•  Other intangible assets, primarily representing the fair value of customer relationships acquired, of 

$229.9 million; and

• 

Property, plant and equipment of $1,926.4 million.

As of December 31, 2012, these assets represented approximately 71% of the Company's total assets.  The 

Company evaluates goodwill for impairment on an annual basis or more frequently if impairment indicators are present 
based on the estimated fair value of each reporting unit.  The Company assesses impairment of other intangible assets 
and property, plant and equipment based upon the expected future cash flows of the respective assets.  These valuations 
include management's estimates of sales, profitability, cash flow generation, capital structure, cost of debt, interest rates, 
capital expenditures and other assumptions.  A decline in expected profitability, significant negative industry or 
economic trends, inability to effectively integrate acquired businesses, unexpected significant changes or planned 
changes in use of the assets or in entity structure, and divestitures may adversely impact the assumptions used in the 
valuations.  As a result, the recoverability of these assets could be called into question and the Company could be 
required to write down or write off these assets.  Such an occurrence could have a material adverse effect on the 
Company's results of operations and financial position and could result in the Company being in non-compliance with 
certain of its debt facility covenants (see "Quad/Graphics' debt facilities include various covenants imposing restrictions 
that may affect the Company's ability to operate its business" below).

The Company has significant liabilities with respect to defined benefit pension plans and other postretirement benefits 
that could grow in the future and cause the Company to incur additional costs.

As a result of the acquisition of World Color Press, the Company sponsors defined benefit pension plans for 
certain of its employees in the United States.  The majority of the plans' assets are held in North American and global 
equities and fixed income or debt securities.  The asset allocation as of December 31, 2012, was approximately 64% 
equities, 35% debt securities and 1% other.

As of December 31, 2012, the Company had underfunded pension and other postretirement benefit liabilities of 
approximately $291 million for defined benefit plans and other postretirement benefits plans in the United States.  Under 
current United States pension law, pension funding deficits are generally required to be funded over a seven-year period.  
In 2013, under current pension law, the contributions required to such plans are expected to total approximately 
$43 million (not including benefit payments).  These pension deficits may increase or decrease depending on changes in 
the levels of interest rates, pension plan investment performance, pension legislation and other factors.  Declines in 
global, and in particular North American, equity markets would increase the Company's potential pension funding 

23

obligations.  Any significant increase in the Company's required contributions could have a material adverse impact on 
its business, financial condition, results of operations and cash flows.

In addition to the single employer defined benefit plans described above, the Company participates in 

multiemployer pension plans ("MEPPs") in the United States.  Prior to the acquisition of World Color Press by Quad/
Graphics, World Color Press received notice that certain plans in which it participated were in critical status, as defined 
in Section 432 of the Internal Revenue Code of 1986, as amended (the "Internal Revenue Code").  As a result, the 
Company could have been subject to increased contribution rates associated with these plans or other MEPP's suffering 
from declines in their funding levels.  Due to the significantly underfunded status of the United States multiemployer 
plans and the potential increased contribution rates, the Company withdrew from participation in these multiemployer 
plans and has replaced these pension benefits with a Company-sponsored "pay as you go" defined contribution plan, 
which is historically the form of retirement benefit provided to the Company's employees.

As of December 31, 2012, the Company estimates and has recorded in its financial statements a pre-tax 

withdrawal liability for all United States multiemployer plans of approximately $87.4 million in the aggregate.  Until 
discussions with the multiemployer plans' trustees are concluded, the exact amount of the withdrawal liability will not be 
known, and, as such, a difference from the recorded estimate could have an adverse effect on the Company's results of 
operations, financial position and cash flows.  Further, if there was a mass withdrawal from any of the multiemployer 
plans over the next two years, the Company may be subject to additional withdrawal liabilities with respect to that plan 
under applicable law.

Quad/Graphics' debt facilities include various covenants imposing restrictions that may affect the Company's ability 
to operate its business.

On September 1, 1995, and as last amended on January 26, 2006, Quad/Graphics entered into a Senior Secured 

Note Agreement (the "Master Note and Security Agreement") pursuant to which the Company has issued over time 
senior notes in an aggregate principal amount of $1.13 billion in various tranches.  As of December 31, 2012, the 
borrowings outstanding under the Master Note and Security Agreement were $553.9 million.  On July 26, 2011, and as 
last amended on December 19, 2012, the Company entered into a $1.5 billion debt financing agreement with certain 
lenders.  The $1.5 billion debt financing agreement includes three different loan facilities, a Term Loan A, a Term Loan 
B, and a revolving credit facility.  The revolving credit facility in the amount of $850.0 million and the Term Loan A in 
the aggregate amount of $450.0 million each had an initial term of five years that was extended an additional year as part 
of the December 19, 2012 amendment to mature on July 25, 2017.  The Term Loan B in the amount of $200.0 million 
has a term of seven years and matures on July 25, 2018.

As of December 31, 2012, the Company's various lending arrangements included certain financial covenants.  

In addition to the financial covenants, the debt facilities also include certain limitations on acquisitions, indebtedness, 
liens, dividends and repurchases of capital stock.  If the Company's total leverage ratio is greater than 3.00 to 1.00 (total 
leverage ratio as defined in the debt financing agreement), the Company is prohibited from making greater than 
$120.0 million of annual dividend payments, capital stock repurchases and certain other payments.  If the total leverage 
ratio is less than 3.00 to 1.00, there are no such restrictions.

As of and for the twelve-month period ended December 31, 2012, the Company was in compliance with all 

financial covenants in its debt agreements.  While the Company currently expects to be in compliance in future periods 
with all of the financial covenants, there can be no assurance that these covenants will continue to be met.  The 
Company's failure to maintain compliance with the covenants could prevent the Company from borrowing additional 
amounts and could result in a default under any of the debt agreements.  Such default could cause the outstanding 
indebtedness to become immediately due and payable, by virtue of cross-acceleration or cross-default provisions.

Quad/Graphics' revenue is subject to cyclical and seasonal variations.

The Company's business is seasonal, with Quad/Graphics recognizing the majority of its operating income in 

the third and fourth quarters of the financial year, primarily as a result of the increased magazine advertising page counts 

24

and retail inserts, catalogs and books from back-to-school and holiday promotions.  Within any year, this seasonality 
could adversely affect the Company's cash flows and results of operations.

There are risks associated with the Company's operations outside of the United States.

Net sales from the Company's operations outside of the United States accounted for approximately 12%, 12% 

and 11% of its revenues from continuing operations for the years ended December 31, 2012, 2011 and 2010, 
respectively.  As a result, the Company is subject to the risks inherent in conducting business outside of the United 
States, including the impact of economic and political instability and being subject to different legal and regulatory 
regimes that may preclude or make more costly certain initiatives or the implementation of certain elements of its 
business strategy.

Holders of class A common stock are not able to independently elect directors of Quad/Graphics or control any of the 
Company's management policies or business decisions or its decisions to issue additional shares, declare and pay 
dividends or enter into corporate transactions because the holders of class A common stock have substantially less 
voting power than the holders of the Company's class B common stock, all of which is owned by certain members of 
the Quadracci family, trusts for their benefit or other affiliates of Quad/Graphics, whose interests may be different 
from the holders of class A common stock.

The Company's stock is divided into three classes of common stock: class A common stock ("class A stock"), 
class B common stock ("class B stock") and class C common stock ("class C stock").  In August 2012, all outstanding 
shares of class C stock were converted into shares of class A stock.  The class B stock has ten votes per share on all 
matters and the class A stock is entitled to one vote per share.  As of March 4, 2013, the class B stock constitutes 
approximately 81% of Quad/Graphics' total voting power.  As a result, holders of class B stock are able to exercise a 
controlling influence over the Company's business, have the power to elect its directors and indirectly control decisions 
such as whether to issue additional shares, declare and pay dividends or enter into corporate transactions.  All of the class 
B stock is owned by certain members of the Quadracci family or trusts for their benefit, whose interests may differ from 
the interests of the holders of class A stock.

Approximately 88% of the outstanding class B stock is held of record by the Quad/Graphics Voting Trust, and 
that constitutes about 71% of the Company's total voting power.  The trustees of the Quad/Graphics Voting Trust have 
the authority to vote the stock held by the Quad/Graphics Voting Trust.  Accordingly, the trustees of the Quad/Graphics 
Voting Trust are able to exercise a controlling influence over the Company's business, have the power to elect its 
directors and indirectly control decisions such as whether to issue additional shares, declare and pay dividends or enter 
into corporate transactions.

Quad/Graphics is a controlled company within the meaning of the rules of the NYSE and, as a result, it relies on 
exemptions from certain corporate governance requirements that provide protection to shareholders of other 
companies.

Since the Quad/Graphics Voting Trust owns more than 50% of the total voting power of the Company's stock, 
the Company is considered a controlled company under the corporate governance listing standards of the NYSE.  As a 
controlled company, an exception under the NYSE listing standards exempts the Company from the obligation to comply 
with certain of the NYSE's corporate governance requirements, including the requirements: 

• 

• 

• 

that a majority of the Company's board of directors consist of independent directors, as defined under the 
rules of the NYSE;

that the Company have a corporate governance and nominating committee that is composed entirely of 
independent directors with a written charter addressing the committee's purpose and responsibilities; and

that the Company have a compensation committee that is composed entirely of independent directors with a 
written charter addressing the committee's purpose and responsibilities.

25

Accordingly, for so long as Quad/Graphics is a controlled company, holders of class A stock will not have the 
same protections afforded to shareholders of companies that are subject to all of the corporate governance requirements 
of the NYSE.

The Company is heavily dependent on its Chief Executive Officer, its management team and key personnel.

The Company's continued success depends, in part, on the retention, recruitment and continued contributions of 

key management, finance, sales and marketing personnel, some of whom could be difficult to replace.  The Company's 
success is largely dependent upon its senior management team, led by its Chief Executive Officer and other key 
managers.  The loss of any one or more of such persons could have an adverse effect on the Company's business and 
financial condition.

The Company may not be able to utilize deferred tax assets to offset future taxable income.

As of December 31, 2012, the Company had deferred tax assets, net of valuation allowances, of $416.0 million 
on the consolidated balance sheet.  The Company expects to utilize the deferred tax assets to reduce consolidated income 
tax liabilities over a period of time not to exceed 20 years.  However, the Company may not be able to fully utilize the 
deferred tax assets if its future taxable income and related income tax liability is insufficient to permit their use.  In 
addition, in the future, the Company may be required to record a valuation allowance against the deferred tax assets if the 
Company believes it is unable to utilize them, which would have an adverse effect on the Company's results of 
operations and financial position.

Quad/Graphics may be adversely affected by interest rates and foreign exchange rates.

As of December 31, 2012, 57% of the Company's borrowings were subject to variable interest rates.  As a 

result, the Company is exposed to market risks associated with fluctuations in interest rates, and increases in interest 
rates could adversely affect the Company.

Because a portion of the Company's operations are outside of the United States, significant revenues and 

expenses are denominated in local currencies.  Although operating in local currencies may limit the impact of currency 
rate fluctuations on the results of operations of the Company's non-U.S. subsidiaries and business units, fluctuations in 
such rates may affect the translation of these results into the Company's consolidated financial statements.  To the extent 
revenues and expenses are not in the applicable local currency, the Company may enter into foreign exchange forward 
contracts to hedge the currency risk.  There can be no assurance, however, that the Company's efforts at hedging will be 
successful.  There is always a possibility that attempts to hedge currency risks will lead to greater losses than predicted.

Quad/Graphics may be adversely affected by strikes and other labor protests.

As of December 31, 2012, Quad/Graphics had a total of approximately 21,400 employees, of which 
approximately 2,600 were covered by a collective bargaining agreement.  As of December 31, 2012, the Company had 
ten collective bargaining agreements in the United States and eight agreements outside of the United States that are either 
industry-wide individual collective bargaining agreements or works councils or similar arrangements.

While the Company believes its employee relations are good and that the Company maintains an employee-

centric culture, and there has not been any material disruption in operations resulting from labor disputes, the Company 
cannot be certain that it will be able to maintain a productive and efficient labor environment.  The Company cannot 
predict the outcome of any future negotiations relating to the renewal of the collective bargaining agreements, nor can 
there be any assurance that work stoppages, strikes or other forms of labor protests pending the outcome of any future 
negotiations will not occur.  A strike or other forms of labor protest affecting a series of major plants in the future could 
materially disrupt the Company's operations and result in a material adverse impact on its financial condition, results of 
operations and cash flows, which could force the Company to reassess its strategic alternatives involving certain of its 
operations.

26

World Color Press' bankruptcy may have lingering negative effects.

In connection with the ongoing insolvency proceedings of Quebecor World (USA) Inc., Quebecor World, Inc. 
and certain of their affiliates, currently pending in the United States Bankruptcy Court for the Southern District of New 
York and the Quebec Superior Court, the Company, as successor in interest to the debtors, is currently engaged in 
resolving the claims filed in each of the insolvency proceedings.  This ongoing claims resolution process and related 
legal issues may adversely affect the Company's financial condition.  The debtors formulated plans of reorganization that 
were sanctioned by the Quebec Superior Court and confirmed by the U.S. Bankruptcy Court, respectively, and became 
effective on July 21, 2009.  The holders of such claims are entitled to recovery based upon the type and classification of 
such claims.  Most types of claims are subject to liability limitations pursuant to the plans of reorganization.  However, 
some claims are entitled to a priority cash recovery and the Company has estimated that approximately $9.3 million of 
such priority claims have yet to be paid as of December 31, 2012.  These types of priority claims are not limited by the 
reorganization plans and may be significantly higher than $9.3 million.  In addition, certain other unsecured claims were 
to be paid under the reorganization plans by unsecured notes.  In connection with the acquisition of World Color Press, 
such unsecured notes were defeased and then redeemed resulting in $89.2 million deposited in 2010 with the indenture 
trustee.  Upon the allowance of each claim, such creditors will receive cash in lieu of receiving a note.  Through 
December 31, 2012, $28.7 million was paid to Class 3 claim creditors, therefore $60.5 million remains deposited as of 
December 31, 2012.  The Company has estimated its liability under such claims to be $23.8 million as of December 31, 
2012, but this liability could be as high as the full remaining deposit.  The Company retained responsibility for the 
Canadian insolvency proceedings after the sale of the Canadian operations to Transcontinental on March 1, 2012.

Failure to maintain effective internal controls in accordance with Section 404 of the Sarbanes-Oxley Act could have a 
material adverse effect on the Company's business and stock price.

The Company is subject to the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, and in order to 

ensure compliance with the various provisions of the Sarbanes-Oxley Act, Quad/Graphics has evaluated its internal 
controls over financial reporting to allow management to report on the internal controls systems.  Among other things, 
Quad/Graphics may not be able to conclude on an ongoing basis that it has effective internal controls over financial 
reporting in accordance with Section 404.  Any failure to comply with the various requirements of the Sarbanes-Oxley 
Act may require significant management time and expenses, and divert attention or resources away from the Company's 
core business.

Item 1B. 

Unresolved Staff Comments

The Company has no unresolved staff comments to report pursuant to this item.

27

Item 2. 

Properties

Quad/Graphics' corporate office is located in owned office space in Sussex, Wisconsin.  In addition, as of 
January 16, 2013, the day of the Vertis closing, the Company leased or owned 120 facilities in the United States, some of 
which have multiple buildings and warehouses, and these United States facilities encompassed approximately 
26,150,000 square feet.  As of January 16, 2013, the Company leased or owned 33 international facilities encompassing 
approximately 2,629,000 square feet in Canada, Latin America and Europe.  Of the facilities, approximately 21,283,000 
square feet of space is owned, while the remaining 7,496,000 square feet is leased.  The following table lists, as of 
January 16, 2013, the Company's principal manufacturing facilities, all of which are owned except where noted:

Location

Size (Square Feet)

United States

Lomira, Wisconsin, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sussex, Wisconsin, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Martinsburg, Virginia, United States++. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Hartford, Wisconsin, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Versailles, Kentucky, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Saratoga Springs, New York, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Oklahoma City, Oklahoma, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
West Allis, Wisconsin, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Rock, Georgia, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Evans, Georgia, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Franklin, Kentucky, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effingham, Illinois, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Merced, California, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taunton, Massachusetts, United States++ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Atlanta, Georgia, United States+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Atglen, Pennsylvania, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fernley, Nevada, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fairfield, Pennsylvania, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dickson, Tennessee, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pewaukee, Wisconsin, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chalfont, Pennsylvania, United States*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dubuque, Iowa, United States+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Hazleton, Pennsylvania, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
St. Cloud, Minnesota, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dallas, Texas, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Midland, Michigan, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
York, Pennsylvania, United States+*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Riverside, California, United States+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lufkin, Texas, United States* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shakopee, Minnesota, United States* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pittsburg, California, United States+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Westampton, New Jersey, United States+* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
East Longmeadow, Massachusetts, United States+*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loveland, Colorado, United States+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Burlington, Wisconsin, United States+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cranbury, New Jersey, United States*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marengo, Iowa, United States* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pomona, California, United States*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Columbus, Ohio, United States* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Greenville, Michigan, United States* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Portland, Oregon, United States+* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bristol, Pennsylvania, United States* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Waukee, Iowa, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Riverside, California, United States*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Manassas, Virginia, United States+* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nashville, Tennessee, United States+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charlotte, North Carolina, United States+*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salt Lake City, Utah, United States+* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28

2,173,000
1,970,000
1,953,000
1,571,000
1,066,000
1,025,000
1,010,000
911,000
788,000
652,000
623,000
579,000
508,000
504,000
433,000
427,000
410,000
337,000
318,000
303,000
299,000
278,000
250,000
237,000
222,000
205,000
203,000
196,000
170,000
165,000
162,000
160,000
159,000
150,000
145,000
145,000
145,000
145,000
141,000
138,000
125,000
120,000
118,000
113,000
108,000
107,000
106,000
104,000

Location

Size (Square Feet)

International

Wyszkow, Poland. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buenos Aires, Argentina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lima, Peru . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ipojuca (Recife), Brazil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Santiago, Chile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Xochimilco, Mexico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pilar, Argentina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bogota, Colombia+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Azcapotzalco, Mexico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

616,000
270,000
207,000
173,000
162,000
156,000
116,000
114,000
106,000

______________________________

+ 
++ 
* 

Leased facility
Includes both owned and leased facilities
Former Vertis location acquired by Quad/Graphics on January 16, 2013.

Item 3. 

Legal Proceedings

Quad/Graphics is subject to various legal actions, administrative proceedings and claims arising out of the 

ordinary course of business.  Quad/Graphics believes that such unresolved legal actions, proceedings and claims will not 
materially adversely affect its results of operations, financial condition or cash flows.

Item 4. 

Mine Safety Disclosures

Not applicable.

29

Item 5.  Market for the Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of 

PART II

Equity Securities

Capital Stock and Dividends

Quad/Graphics' authorized capital stock consists of 80.0 million shares of class A stock; 80.0 million shares of 

class B stock; 20.0 million shares of class C stock; and 0.5 million shares of preferred stock.  The Company's outstanding 
capital stock as of December 31, 2012, consisted of 33.0 million shares of class A stock; 14.2 million shares of class B 
stock; no shares of class C stock; and no shares of preferred stock.  As of March 4, 2013, there were 1,190 record holders 
of the class A stock, 24 record holders of the class B stock, and no record holders of the class C stock.

The Company's class A stock is listed on the NYSE under the symbol "QUAD".  The class A stock is entitled to 

one vote per share.

The Company's class B stock is held by certain members of the Quadracci family or trusts for their benefit (and 

can only be voluntarily transferred to the Company or to a member of the Quadracci "family group," as defined in the 
Company's amended and restated articles of incorporation; and any transfer in violation of the Company's amended and 
restated articles of incorporation results in the automatic conversion of such class B stock into class A stock).  The class 
B stock is entitled to ten votes per share.  Each share of class B stock may, at the option of the holder, be converted at 
any time into one share of class A stock.  There is no public trading market for the class B stock.

The Company's class C stock was held by the Quad/Graphics Employee Stock Ownership Plan ("ESOP") (and 
can only be owned by, or transferred to, a Company employee benefit plan which is intended to satisfy the qualification 
requirements of Section 401 of the Internal Revenue Code).  In August 2012, all outstanding shares of class C stock were 
converted into shares of class A stock.

Pursuant to the Company's amended and restated articles of incorporation, each class of common stock has 

equal rights with respect to cash dividends.  Pursuant to the Company's $1.5 billion debt financing agreement, the 
Company is subject to limitations on dividends and repurchases of capital stock.  If the Company's total leverage ratio 
(as defined in the Company's $1.5 billion debt financing agreement) is greater than 3.00 to 1.00, the Company is 
prohibited from making greater than $120.0 million of annual dividend payments, capital stock repurchases and certain 
other payments.  If the total leverage ratio is less than 3.00 to 1.00, there are no such restrictions.  For the twelve months 
ended December 31, 2012, there were no such restrictions as the Company's leverage ratio was 2.37 to 1.00 under its 
most restrictive covenant.

The high and low closing sales prices of the Company's class A stock during each quarter and the quarterly 

dividends paid per share of each class of common stock then outstanding during the years ended December 31, 2012 and 
2011, are contained in the chart below:

Dividends Paid(1)
2011
2012

First Quarter . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . .
Third Quarter. . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . .

$

0.25
0.25
0.25
2.25

$          N/A $

0.20
0.20
0.20

______________________________

Class A Closing Stock Prices

2012

2011

High

Low

High

Low

$

16.22
14.38
19.89
20.65

$

11.75
11.91
14.55
14.55

$

45.12
42.78
39.10
20.70

41.75
38.01
18.00
12.63

(1)  Includes a special dividend of $2.00 per share which was declared and paid in December 2012.  Does not include aggregate tax 
distributions declared to Quad/Graphics' S corporation shareholders of $2.7 million in 2011.  There were no tax distributions 
declared to S corporation shareholders for the year ended December 31, 2012.  See Note 15, "Income Taxes," to the consolidated 
financial statements in Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K for a 
discussion of the Company's former S corporation status.

30

Securities Authorized For Issuance Under Equity Compensation Plans

See Item 12, "Security Ownership of Certain Beneficial Owners and Management and Related Shareholder 
Matters," of this Annual Report on Form 10-K for certain information regarding the Company's equity compensation 
plans.

Issuer Purchases of Equity Securities

On September 6, 2011, the Company's board of directors authorized a share repurchase program of up to 

$100.0 million of the Company's outstanding class A stock.  Under the authorization, share repurchases may be made at 
the Company's discretion, from time to time, in the open market and/or in privately negotiated transactions as permitted 
by federal securities laws and other legal requirements.  The timing, manner, price and amount of any repurchase will 
depend on economic and market conditions, share price, trading volume, applicable legal requirements and other factors.  
The program may be suspended or discontinued at any time.  There were no stock repurchases made during the year 
ended December 31, 2012.  As of December 31, 2012, there were $91.8 million of authorized repurchases remaining 
under the program.

Stock Performance Information

The following graph compares cumulative shareholder return on Quad/Graphics' class A stock since July 6, 

2010, (the date on which Quad/Graphics' class A stock was first publicly traded) as compared to the Standard & Poor's 
MidCap 400 Index and Standard & Poor's 1500 Commercial Printing Index over the same period.  The graph assumes a 
$100.00 investment in our common stock at $48.00, which was the closing market price per share on the first day of 
trading.  It also assumes that all dividends are reinvested.  The comparison in the graph below is based upon historical 
stock performance and should not be considered indicative of future stockholder returns.

Indexed Returns

Quad/Graphics, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
S&P MidCap 400 Index . . . . . . . . . . . . . . . . . . . . . . . . . .
S&P 1500 Commercial Printing Index. . . . . . . . . . . . . . .

$

$

100.00
100.00
100.00

$

85.96
130.51
116.67

$

30.69
128.25
108.04

51.13
151.18
97.66

Base Period
7/6/2010

12/31/2010

12/31/2011

12/31/2012

31

Item 6. 

Selected Financial Data

The selected consolidated statements of operations data for the years ended December 31, 2012, 2011 and 2010, 

and the selected consolidated balance sheets data at December 31, 2012 and 2011, are derived from the audited 
consolidated financial statements of the Company included in Item 8, "Financial Statements and Supplementary Data," 
of this Annual Report on Form 10-K.  The selected consolidated statements of operations data for the years ended 
December 31, 2009 and 2008, and the consolidated balance sheets data at December 31, 2010, 2009 and 2008, are 
derived from audited consolidated financial statements not included herein.

SELECTED FINANCIAL DATA
(In millions, except per share data)

2012

2011

2010

2009

2008

Consolidated Statements of Operations Data:
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Operating income(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings (loss) attributable to Quad/Graphics common
shareholders:

From continuing operations(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
From discontinued operations(4) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings (loss)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Earnings (loss) per diluted share attributable to Quad/Graphics
common shareholders:

From continuing operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
From discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings (loss) per diluted share . . . . . . . . . . . . . . . . . . . . . . . . $

4,094.0
106.5

56.6
30.8
87.4

1.13
0.65
1.78

$

$

$

$

4,324.6
156.9

(8.3)
(38.6)
(46.9)

(0.18)
(0.82)
(1.00)

$

$

$

$

3,185.8
61.6

$

1,788.5
112.4

(245.5) (2)
(4.6)

(250.1) (2) $

(6.55)
(0.12)
(6.67)

$

$

52.8
—
52.8

1.81
—
1.81

$

$

$

$

2,266.7
174.3

109.1
—
109.1

3.67
—
3.67

Consolidated Balance Sheets Data:
Total assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Long-term debt and capital lease obligations (excluding current
portion) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other Financial Data:
Dividends per share of common stock(3) . . . . . . . . . . . . . . . . . . . . . . . . $
Cash distributions per share of common stock in connection with the
acquisition of World Color Press. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
______________________________

4,098.9

$

4,735.2

$

4,947.0

$

2,109.2

$

2,326.4

1,227.0

1,367.7

1,461.6

765.5

967.3

3.00

$

0.60

$

—

—

0.50

4.98

$

0.50

$

0.50

—

—

(1)  Includes restructuring, impairment and transaction-related charges of $118.3 million, $114.0 million, $147.5 million, 
$11.2 million and $10.8 million for the years ended December 31, 2012, 2011, 2010, 2009 and 2008, respectively.

(2)  In connection with the July 2, 2010, acquisition of World Color Press and the public registration of the Quad/Graphics class A 
stock, the Company changed the tax status of certain entities within the Quad/Graphics legal structure to C corporation status 
under the provisions of the Internal Revenue Code.  From that point forward, these entities are subject to federal and state income 
taxes.  The impact from the conversion to C corporation status resulted in the recognition of net short-term deferred tax assets of 
$23.6 million, net long-term deferred tax liabilities of $223.3 million, an increase in accumulated other comprehensive loss due to 
the impact of foreign currency translation of $0.8 million, and recognition of income tax expense for the year ended December 
31, 2010 of $200.5 million.

(3)  Dividends per share of common stock in 2012 includes a special dividend of $2.00 per share, which was declared and paid in 

December 2012.  Excludes aggregate tax distributions declared to S corporation shareholders of $2.7 million, $5.2 million, 
$18.0 million, and $37.0 million for the years ended December 31, 2011, 2010, 2009 and 2008, respectively.  There were no tax 
distributions declared to S corporation shareholders for the year ended December 31, 2012.  Amounts also exclude the July 2, 
2010 cash distribution of $4.98 per share of class A stock, class B stock and class C stock to the pre-World Color Press 
acquisition shareholders of Quad/Graphics.

(4)  The results of operations of the Company's Canadian operations have been reported as discontinued operations for all periods 

presented.  Loss from discontinued operations, net of tax, decreased $35.4 million during the year ended December 31, 2012, to a 
$3.2 million loss, which primarily reflects the sale of the Company's Canadian operations on March 1, 2012, and the effect of 
reporting two months of activity as opposed to twelve months for the year ended December 31, 2011.  This $3.2 million loss was 
offset by a gain on disposal of discontinued operations, net of tax, of $34.0 million, resulting in a December 31, 2012, gain on 
discontinued operations of $30.8 million.

32

Item 7. 

Management's Discussion and Analysis of Financial Condition and Results of Operations

The following discussion of the financial condition and results of operations of Quad/Graphics should be read 

together with the Quad/Graphics audited consolidated financial statements for each of the three years in the period ended 
December 31, 2012, including the notes thereto, included in Item 8, "Financial Statements and Supplementary Data," of 
this Annual Report on Form 10-K.  This discussion contains forward-looking statements that reflect the Company's 
plans, estimates and beliefs.  The Company's actual results could differ materially from those discussed in these forward-
looking statements.  Factors that could cause or contribute to these differences include, but are not limited to, those 
discussed in "Forward-Looking Statements" and Item 1A, "Risk Factors," earlier within this Annual Report on Form 10-
K.

Management's discussion and analysis of financial condition and results of operations is provided as a 

supplement to the Company's consolidated financial statements and accompanying notes to help provide an 
understanding of the Company's financial condition, the changes in the Company's financial condition and the 
Company's results of operations.  This discussion and analysis is organized as follows:

•  Overview.  This section includes a general description of the Company's business and segments, an 
overview of key performance metrics the Company's management measures and utilizes to evaluate 
business performance, and an overview of trends affecting the Company, including management's actions 
related to the trends.

•  Results of Operations.  This section contains an analysis of the Company's results of operations by 

comparing the results for (1) the year ended December 31, 2012, to the year ended December 31, 2011, and 
(2) the year ended December 31, 2011, to the year ended December 31, 2010.  The comparability of the 
Company's results of operations between periods was significantly impacted by acquisitions and 
dispositions.  The results of operations for World Color Press are included in the Company's consolidated 
results prospectively from the date of acquisition, July 2, 2010.  In addition, the Company entered into an 
definitive agreement with Transcontinental in 2011 to, among other things, acquire Transcontinental's 
Mexican operations in exchange for the Company's Canadian operations.  The results of operations for 
Transcontinental's Mexican operations are included in the Company's consolidated results prospectively 
from the date of acquisition, September 8, 2011.  The results of the Company's Canadian operations have 
been reported as discontinued operations for all periods presented.  Forward-looking statements providing a 
general description of recent and projected industry and company developments that are important to 
understanding the Company's results of operations are included in this section.  This section also provides a 
discussion of EBITDA and EBITDA margin, non-GAAP financial measures that the Company uses to 
assess the performance of its business.

• 

Liquidity and Capital Resources.  This section provides an analysis of the Company's capitalization, cash 
flows, a statement about off-balance sheet arrangements, and a discussion and table of outstanding debt and 
commitments.  The cash flows of the Company's Canadian operations have not been reported as 
discontinued operations and thus are included in all cash flow analysis.  Forward-looking statements 
important to understanding the Company's financial condition are also included in this section.  This 
section also provides a discussion of Free Cash Flow, a non-GAAP financial measure the Company uses to 
assess liquidity and capital allocation and deployment.

•  Critical Accounting Policies and Estimates.  This section contains a discussion of the accounting policies 

that the Company's management believes are important to the Company's financial condition and results of 
operations, as well as allowances and reserves that require significant judgment and estimates on the part of 
the Company's management.  In addition, all of the Company's significant accounting policies, including 
critical accounting policies, are summarized in Note 1, "Basis of Presentation and Summary of Significant 
Accounting Policies," to the consolidated financial statements in Item 8, "Financial Statements and 
Supplementary Data," of this Annual Report on Form 10-K.

33

•  New Accounting Pronouncements.  This section provides a discussion of new accounting pronouncements 

and the anticipated impact of those accounting pronouncements to the Company's consolidated financial 
statements.

Overview

Business Overview

Quad/Graphics is a leading global printer and media channel integrator.  The Company believes it is well-
positioned to help its clients integrate new, emerging media with proven channels such as print as part of an overall 
multichannel marketing strategy.  With consultative ideas, worldwide capabilities, leading-edge technology and single-
source simplicity, the Company believes it has the resources and knowledge to help its clients maximize the revenue they 
derive from their marketing spend and minimize their total cost of print production and distribution.  The Company's 
print and related products and services in North America, Latin America and Europe primarily include:

•  Print Solutions.  Includes consumer magazines, catalogs, retail inserts, special interest publications, 

journals, direct mail, books, directories, in-store marketing, packaging and other commercial and specialty 
printed products.

•  Media Solutions.  Includes marketing strategy, media planing and placement, data insights, creative 

services, videography, photography, workflow solutions, digital imaging, digital publishing, interactive 
print solutions and augmented reality triggered by image recognition, near field communication and 
response data analytics services.

• 

Logistics Services.  Includes mailing, distribution, logistics and data optimization and hygiene services.

Quad/Graphics remains focused on four primary strategic goals, which it believes will allow the Company to be 

successful despite ongoing economic and industry challenges.  These goals are as follows:

• 

Transform the Industry.  The Company believes it is well-positioned to transform the industry in the 
following three ways: (1) Maximize the revenue clients derive from their marketing spend through media 
channel integration.  As a printer and media channel integrator, Quad/Graphics uses a client-centric 
approach to help marketers and publishers connect strategy and content with multiple media channels to 
create measurable client value.  Through its full range of integrated solutions, Quad/Graphics' clients 
benefit from better end user engagement, improved response and increased revenue derived from 
multichannel marketing campaigns.  (2) Minimize clients' total cost of production and distribution by 
utilizing an efficient, innovative and fully-integrated U.S. national distribution network to provide 
enhanced value to clients through increased efficiency and postal cost-savings.  (3) Create opportunity 
through disciplined, value-driven industry consolidation that adds complementary capabilities, allowing the 
Company to provide an enhanced range of products and services, and create significant efficiencies in the 
overall print production and distribution processes.

•  Maximize Operational and Technological Excellence.  Quad/Graphics utilizes a disciplined return on 
capital framework to make significant investments in its print manufacturing platform, research and 
development, technological innovation and data management capabilities, resulting in what it believes is 
one of the most integrated, automated, efficient and modern platforms in the industry.

•  Empower, Engage and Develop Employees.  Quad/Graphics believes that its distinct corporate culture 

encourages an organization-wide entrepreneurial spirit and an opportunistic mentality, where employees 
embrace responsibility, take ownership of projects and are encouraged to create solutions that advance the 
Company's strategic goals.

•  Enhance Financial Strength.  Given current economic and industry challenges, Quad/Graphics believes that 
its strategy to enhance financial strength will contribute to its long-term success.  Key components of this 

34

strategy are centered on the Company's disciplined financial approach to maximize earnings and free cash 
flow; use of consistent financial policies to ensure it maintains a strong balance sheet and liquidity levels; 
and ability to retain the financial flexibility needed to strategically allocate and deploy capital.

As a result of the divestiture of the Company's Canadian operations to Transcontinental on March 1, 2012, the 

former North America Print and Related Services segment is now referred to as the United States Print and Related 
Services segment.  All United States Print and Related Services segment amounts have been restated to exclude the 
Canadian discontinued operations.  The Company's operating and reportable segments are aligned with how the chief 
operating decision maker of the Company currently manages the business.  The Company has three reportable segments: 
United States Print and Related Services, International and Corporate.

The United States Print and Related Services segment is predominantly comprised of the Company's United 

States printing operations.  This segment is managed as one integrated platform and includes all of the product and 
related service offerings described above.  The United States Print and Related Services segment accounted for 
approximately 88% of the Company's consolidated net sales during the year ended December 31, 2012.

The International segment consists of the Company's printing operations in Europe and Latin America, 
including the acquired Transcontinental Mexican operations.  This segment produces and delivers all of Quad/Graphics' 
product and service offerings in Europe and Latin America, with the exception of printing-related auxiliary equipment, 
which is included in the United States Print and Related Services segment.  The International segment accounted for 
approximately 12% of the Company's consolidated net sales during the year ended December 31, 2012.

The Corporate segment consists of unallocated general and administrative activities and associated expenses 

including, in part, executive, legal, finance, information technology and human resources.

Key Performance Metrics Overview

The Company's management believes the ability to generate net sales growth, profit increases and positive cash 

flow are key indicators of the successful execution of the Company's business strategy and will increase shareholder 
value.  The Company uses period over period net sales growth, EBITDA, EBITDA margin, net cash provided by 
operating activities and Free Cash Flow as metrics to measure operating performance, financial condition and liquidity.  
EBITDA, EBITDA margin and Free Cash Flow are non-GAAP financial measures (see the definitions of EBITDA, 
EBITDA margin and the reconciliation of net earnings (loss) attributable to Quad/Graphics common shareholders to 
EBITDA in the "Results of Operations" section below, and see the definition of Free Cash Flow and the reconciliation of 
net cash provided by operating activities to Free Cash Flow in the "Liquidity and Capital Resources" section below).

Net sales growth.  The Company uses period over period net sales growth as a key performance metric.  The 

Company's management assesses net sales growth based on the ability to generate increased net sales through increased 
sales to existing clients, sales to new clients, sales of new or expanded solutions to existing and new clients and 
opportunities to expand sales through strategic investments, including acquisitions.

EBITDA and EBITDA margin.  The Company uses EBITDA and EBITDA margin as metrics to assess operating 

performance.  The Company's management assesses EBITDA and EBITDA margin based on the ability to increase 
revenues while controlling variable expense growth.

Net cash provided by operating activities.  The Company uses net cash provided by operating activities as a 

metric to assess liquidity.  The Company's management assesses net cash provided by operating activities based on the 
ability to meet recurring cash obligations while increasing available cash to fund integration and restructuring 
requirements related to the acquired Vertis and Transcontinental Mexican operations, as well as to fund capital 
expenditures, debt service requirements, World Color Press single employer pension plan contributions, World Color 
Press MEPP's withdrawal liabilities, acquisitions and other investments in future growth and shareholder dividends.  Net 
cash provided by operating activities can be significantly impacted by the timing of non-recurring or infrequent receipts 
or expenditures.

35

Free Cash Flow.  The Company uses Free Cash Flow as a metric to assess liquidity and capital allocation and 

deployment.  The Company's management assesses Free Cash Flow as a measure to quantify cash available for strategic 
capital allocation and deployment through investments in the business, including acquisitions, strengthening the balance 
sheet, including debt and pension repayment, and returning cash to the shareholders, including dividends and share 
repurchases.  The priorities for capital allocation and deployment will change as circumstances dictate for the business, 
and Free Cash Flow can be significantly impacted by the Company's restructuring activities and other unusual items, 
such as payments related to completing the World Color Press bankruptcy process.

Overview of Trends Affecting Quad/Graphics

Competition in the highly fragmented printing industry remains intense as the industry is consolidating and has 
excess manufacturing capacity, causing the printing industry to face continued downward pricing pressures.  In addition, 
digital delivery of documents and data, including the online distribution and hosting of media content and mobile 
technologies, offer alternatives to traditional delivery of printed documents.  Increasing consumer acceptance of digital 
delivery of content has resulted in marketers and publishers allocating their marketing and advertising spend across the 
expanding selection of digital delivery options, which further reduces demand and contributes to industry overcapacity  
In addition, the Company faces competition from print management firms, which look to streamline processes and 
reduce the overall print spend of the Company's clients, as well as from strategic marketing firms focused on helping 
businesses integrate multiple channels into their marketing campaigns.

The Company believes that a disciplined approach for capital management and a strong balance sheet are 

critical to be able to invest in profitable growth opportunities and technological advances, thereby providing the highest 
return for shareholders.  Management currently is balancing the use of cash between deleveraging the Company's 
balance sheet through reduction in debt and pension and postretirement obligations, compelling investment 
opportunities, and returns to shareholders including a quarterly shareholder dividend of $0.25 per share (increasing 20% 
to $0.30 per share in 2013), a $2.00 per share special dividend (totaling approximately $93.5 million) paid in December 
2012, and a share repurchase program approved in the third quarter of 2011 (there were no purchases under this program 
during the year ended December 31, 2012).  The Company reduced consolidated debt and capital leases by $120 million 
during the year ended December 31, 2012, and $445 million since the July 2, 2010 World Color Press acquisition date, 
despite incurring significant costs related to acquisition integration and restructuring programs.

The Company has been working diligently to lower its cost structure by consolidating its manufacturing 
platform into its most efficient facilities, as well as realizing purchasing, mailing and logistics efficiencies by centralizing 
and consolidating print manufacturing volumes and eliminating redundancies in its administrative and corporate 
operations.  These efforts include the deployment of the Company's Smartools® platform to streamline workflows and 
improve data visibility across the consolidated platform. In addition, restructuring actions initiated by the Company 
beginning in 2010 through December 31, 2012 have resulted in the announcement of 16 plant closures and have reduced 
headcount by approximately 6,300.

The Company has substantially completed the World Color Press integration as of December 31, 2012.  The 
Company achieved approximately $285 million in annual synergy savings from the World Color Press integration, of 
which $272 million was recognized through December 31, 2012, and $13 million is expected be recognized in 2013.  
Total costs incurred to achieve the $285 million in synergy savings were approximately $215 million.  Total synergy 
savings of $285 million exceeded the Company's original target of $225 million by $60 million, with costs to achieve 
such synergies staying within the original targeted range of $195 million to $240 million.

In addition to cost savings through acquisition-related synergies, the Company continues its focus on cost 

reductions through Lean Manufacturing and Continuous Improvement initiatives in order to achieve improved 
efficiencies, reduce waste, lower overall operating costs, enhance quality and timeliness and create a safer work 
environment for the Company's employees.

In this increasingly multichannel marketplace, the Company believes that the printing industry will need to 
make capital investments in new technologies, such as those to deliver targeted and customized print solutions and to 
deploy multichannel marketing campaigns through the integration of new media.  The Company believes its ongoing 

36

commitment to technology has been paramount in delivering high-quality and relevant offerings to its customers.  The 
Company invested $104 million in capital projects in 2012, and intends to invest $150 million to $175 million in new 
capital projects in 2013.

When making capital investment decisions, management undertakes a thorough process aimed at driving the 

strongest contribution to long-term profitability, whether those are fixed asset additions as discussed above, organic 
growth opportunities, acquisitions or divestitures.  Some recent examples of the Company's acquisition and divestiture 
activity is as follows:

•  On March 1, 2012, the Company and Transcontinental completed a business exchange transaction pursuant 
to which Quad/Graphics acquired Transcontinental's Mexican operations in exchange for the Company's 
Canadian operations.  As part of the Canadian transaction, Transcontinental assumed pension and post-
retirement obligations pertaining to the Canadian employees.  With the acquisition of Trancontinental's 
Mexican operations, the Company believes it will be able to create an industry-leading print platform in an 
economy with a higher growth rate than that of Canada, and also achieve beneficial synergy savings 
through operational consolidation.  The Company completed the acquisition of Transcontinental's Mexican 
operations on September 8, 2011, and completed the sale of its Canadian operations to Transcontinental on 
March 1, 2012.

•  On March 28, 2012, the Company entered into a strategic partnership with India-based Manipal 

Technologies Limited ("ManipalTech") through the purchase of a minority equity ownership interest.  
ManipalTech is on of India's largest providers of printing services and supports clients' marketing, branding 
and communication needs through print services and technology solutions.  The strategic investment 
expanded Quad/Graphics' geographic reach to Asia and broadened its product and service scope.

•  On January 16, 2013, the Company completed its acquisition of substantially all of the assets of Vertis, a 

provider of retail advertising inserts, direct marketing and in-store marketing solutions, for $267.4 million, 
which includes the payment of $97.4 million for current assets that are in excess of normalized working 
capital requirements, for a net purchase price of $170.0 million.  The Company believes the acquisition of 
Vertis will strengthen and expand its client offering with an enhanced range of products and services within 
its United States commercial printing segment and increased manufacturing flexibility and distribution 
efficiencies from an extended geographic footprint in the United States.  For additional information 
regarding this acquisition, see Note 26, "Subsequent Events," to the consolidated financial statements in 
Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K.

The Company is subject to seasonality in its quarterly results as net sales and operating income are typically 
higher in the third and fourth quarters of the calendar year as compared to the first and second quarters.  Seasonality is 
driven by increased magazine advertising page counts, retail advertising inserts, catalogs and books primarily due to 
back-to-school and holiday related advertising and promotions.  The Company's 2012 net sales followed the typical 
industry seasonality, and management anticipates this same impact of seasonality in 2013.

The Company's market capitalization can be affected by, among other things, changes in industry or market 

conditions, changes in results of operations and changes in forecasts or market expectations related to future results.  The 
Company's management believes continued weak macroeconomic conditions globally and in the print industry 
contributed to volatility in the Company's market capitalization over the last 12 months.  However, the Company 
believes that volatility in the Company's market capitalization may not necessarily reflect the Company's actual operating 
performance, cash flows, financial condition and/or liquidity.  The Company's market capitalization remained below the 
Company's carrying value of its equity for approximately one year, which is considered by the Company to be a 
sustained period of time.  As a result, the Company conducted an interim goodwill impairment assessment during the 
third quarter of 2012 for the United States and Latin American reporting units which included comparing the carrying 
amount of net assets, including goodwill, of each reporting unit to its respective fair value as of July 31, 2012, the date of 
the interim assessment.  The European reporting unit does not have goodwill associated with it.  Management concluded 
that no impairment existed as of July 31, 2012, because the estimated fair value of each of the Company's United States 
and Latin American reporting units exceeded the respective carrying amounts.  In addition to an interim goodwill 

37

impairment assessment, the Company performed its required annual assessment of goodwill impairment as of 
October 31, 2012.  Management concluded, similar to the interim goodwill impairment assessment, that no impairment 
existed as of October 31, 2012.  No additional indicators of impairment have been identified between the date of the 
annual assessment and December 31, 2012.

38

Results of Operations for the Year Ended December 31, 2012 Compared to the Year Ended December 31, 2011 

Summary Results

The Company's operating income from continuing operations, operating margin, net earnings (loss) attributable 

to Quad/Graphics common shareholders and diluted earnings (loss) per share attributable to Quad/Graphics common 
shareholders for the year ended December 31, 2012, changed from the year ended December 31, 2011, as follows 
(dollars in millions, except per share data):

Operating Income
from Continuing
Operations

Operating Margin

Net Earnings
(Loss)
Attributable to
Quad/Graphics
Common
Shareholders

Earnings 
(Loss) Per Share
Attributable to
Quad/
Graphics Common
Shareholders—
Diluted

For the Year Ended December 31, 2011. . . . . $

2012 Restructuring, Impairment and 
Transaction-Related Charges(1) . . . . . . . . . . . .
2011 Restructuring, Impairment and 
Transaction-Related Charges(2) . . . . . . . . . . . .
Decrease in Interest Expense(3) . . . . . . . . . . . .
Loss on Debt Extinguishment in 2011(4). . . . .
Decrease in Income Tax Expense(5) . . . . . . . .
Decrease in Loss from Discontinued 
Operations, net of tax(6). . . . . . . . . . . . . . . . . .
Gain on Disposal of Discontinued 
Operations in 2012, net of tax(7) . . . . . . . . . . .
Decrease in Operating Income(8). . . . . . . . . . .
For the Year Ended December 31, 2012. . . . . $

______________________________

156.9

(118.3)

114.0

N/A

N/A

N/A

N/A

N/A

(46.1)

106.5

3.6 % $

(46.9) $

(2.9)%

2.6 %

N/A

N/A

N/A

N/A

N/A

(0.7)%

(71.0)

68.4

14.4

20.4

57.5

35.4

34.0

(24.8)

2.6 % $

87.4

$

(1.00)

(1.50)

1.45

0.31

0.43

1.22

0.75

0.72

(0.60)

1.78

(1)  Restructuring, impairment and transaction-related charges of $118.3 million incurred during the year ended December 31, 2012 

included:

a. 

b. 

c. 

$27.2 million of employee termination charges related to workforce reductions through facility consolidations and 
involuntary separation programs;

$23.0 million of impairment charges for certain buildings and equipment no longer being utilized in production as a 
result of facility consolidations;

$4.1 million of transaction-related charges consisting of professional service fees related to business acquisition and 
divestiture activities;

d. 

$44.6 million of acquisition-related integration costs; and

e. 

$19.4 million of various other restructuring charges, including costs to maintain and exit closed facilities, as well as 
lease exit charges, presented net of a $12.8 million curtailment gain as a result of the amendment to postretirement 
medical benefit plans and a $2.4 million gain on the collection of a note receivable related to a settlement of a disputed 
pre-acquisition World Color Press note receivable.

The Company expects to incur additional restructuring and integration costs in future reporting periods in connection with the 
restructuring program that began in 2010 related to eliminating excess manufacturing capacity and properly aligning its cost 
structure as part of the integration of the July 2, 2010 World Color Press acquisition, the September 8, 2011 Transcontinental 
Mexico acquisition, the January 16, 2013 Vertis acquisition and other cost reduction programs.

39

 
(2)  Restructuring, impairment and transaction-related charges of $114.0 million incurred during the year ended December 31, 2011 

included:

a. 

b. 

$29.5 million of employee termination charges related to workforce reductions through facility consolidations and 
involuntary separation programs;

$13.8 million of impairment charges for certain buildings and equipment no longer being utilized in production as a 
result of facility consolidations;

c. 

$2.9 million of transaction-related charges incurred primarily in connection with the Transcontinental transaction;

d. 

e. 

$45.7 million of acquisition-related integration costs, net of a $15.6 million gain on the collection of a note receivable 
for the June 2008 sale of World Color Press' European operations; and

$22.1 million of various other restructuring charges including costs to maintain and exit closed facilities, as well as 
lease exit charges.

(3)  Interest expense decreased $24.0 million ($14.4 million net of tax) during the year ended December 31, 2012, to $84.0 million.  

This change was due to a reduction in debt in 2012 and lower interest rates as a result of the $1.5 billion debt financing 
agreement entered into on July 26, 2011.

(4)  A non-recurring $34.0 million loss on debt extinguishment ($20.4 million net of tax) was recognized as part of the $1.5 billion 
debt financing agreement entered into on July 26, 2011.  The $34.0 million loss represents certain debt issuance costs that were 
expensed.

(5)  Income tax expense decreased $57.5 million due primarily to the reversal of $43.5 million of income tax provisions related to a 
$30 million settlement of a IRS audit of pre-acquisition tax years for World Color Press and $13.5 million in reserves that are no 
longer required due to lapses of applicable statutes of limitations.  See Note 15, "Income Taxes," to the consolidated financial 
statements in Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K for additional 
information.

(6)  Loss on discontinued operations, net of tax, decreased $35.4 million during the year ended December 31, 2012, to a $3.2 million 
loss primarily due to 10 fewer months of results from Canadian operations in 2012, as the Canadian discontinued operations were 
sold on March 1, 2012.

(7)  Gain on disposal of discontinued operations, net of tax, was $34.0 million during the year ended December 31, 2012, due to the 

completion of the sale of the Company's Canadian operations to Transcontinental on March 1, 2012.

(8)  Operating income decreased $46.1 million primarily due to the margin impact of a $230.6 million, or 5.3%, decline in net sales, 

partially offset by $76 million in incremental synergy savings from the integration of World Color Press' operations, 
$59.9 million in reduced selling, general and administrative costs and $6.0 million in reduced depreciation and amortization 
expense.  The following discussion provides additional details.

40

Operating Results from Continuing Operations

The following table sets forth certain information from the Company's consolidated statements of operations on 

an absolute dollar basis and as a relative percentage of total net sales for each noted period, together with the relative 
percentage change in such information between the periods set forth below:

Year Ended December 31,

2012

2011

(dollars in millions)

Amount

% of
Sales

Amount

% of
Sales

$ Change

%
Change

Net Sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3,638.6

88.9% $ 3,825.6

88.5% $

(187.0)

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

455.4

11.1%

499.0

Total Net Sales . . . . . . . . . . . . . . . . . . . . . .

4,094.0

100.0%

4,324.6

Cost of Sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,848.3

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

335.2

Total Cost of Sales . . . . . . . . . . . . . . . . . .

3,183.5

Selling, General & Administrative Expenses. .

347.1

Restructuring, Impairment and Transaction-
Related Charges . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and Amortization . . . . . . . . . . . .

118.3

338.6

69.6%

8.2%

77.8%

8.4%

2.9%

8.3%

2,921.7

380.4

3,302.1

407.0

114.0

344.6

11.5%

100.0%

67.6%

8.8%

76.4%

9.4%

2.6%

8.0%

(43.6)

(230.6)

(73.4)

(45.2)

(118.6)

(59.9)

4.3

(6.0)

Total Operating Expenses. . . . . . . . . . . . . .

3,987.5

97.4%

4,167.7

96.4%

(180.2)

(4.9)%

(8.7)%

(5.3)%

(2.5)%

(11.9)%

(3.6)%

(14.7)%

3.8 %

(1.7)%

(4.3)%

Operating Income From Continuing Operations. . $

106.5

2.6% $

156.9

3.6% $

(50.4)

(32.1)%

Net Sales

Product sales decreased $187.0 million, or 4.9%, for the year ended December 31, 2012, compared to the year 

ended December 31, 2011, primarily due to a 4% reduction in sales from the combination of lower print volumes and 
lower pricing as a result of continued pricing pressure from excess manufacturing capacity in the printing industry and a 
1% reduction in sales from lower paper and byproduct sales.

Service sales, which primarily consist of imaging, logistics and distribution services, decreased $43.6 million, 

or 8.7%, for the year ended December 31, 2012, compared to the year ended December 31, 2011, primarily due to lower 
sales on logistics and distribution services and media solutions due primarily due to lower related print volumes.

Cost of Sales

Cost of product sales decreased $73.4 million for the year ended December 31, 2012, compared with the year 

ended December 31, 2011, primarily due to decreased print volumes and synergy savings related to labor, purchasing and 
other manufacturing expenses as a result of the Company's World Color Press integration restructuring programs.

Cost of product sales as a percentage of net sales increased from 67.6% for the year ended December 31, 2011, 

to 69.6% for the year ended December 31, 2012, primarily due to lower print pricing as a result of continued pricing 
pressure from excess manufacturing capacity in the printing industry and lower pricing on byproduct recoveries.  The 
increase in cost of product sales as a percentage of net sales was partially offset by synergy cost savings related to the 
World Color Press integration.

Cost of service sales decreased $45.2 million for the year ended December 31, 2012, compared with the year 

ended December 31, 2011, primarily due to lower sales on logistics and distribution services and media solutions.  

41

Cost of service sales as a percentage of net sales decreased from 8.8% for the year ended December 31, 2011, to 

8.2% for the year ended December 31, 2012, primarily due to lower labor costs related to cost reduction activities.

Selling, General and Administrative Expenses

Selling, general and administrative expenses decreased $59.9 million for the year ended December 31, 2012, 

compared with the year ended December 31, 2011, primarily due to $11 million in synergy savings from the World Color 
Press integration, $11 million in lower employee related costs associated with non-integration cost reduction activities, 
$10 million in lower bad debt expense (mostly related to a change in payment terms for an existing customer), a 
$8 million decrease in legal and environmental reserves (primarily related to the sale of vacant facilities), $4 million in 
lower information technology related expenses and $3 million in lower professional fee expense and other net 
miscellaneous spending reductions.  Selling, general and administrative expenses as a percentage of net sales decreased 
from 9.4% to 8.4% between years due to the items discussed in the preceding sentence.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges increased $4.3 million for the year ended 

December 31, 2012, compared with the year ended December 31, 2011, primarily due to a $9.2 million increase in 
impairment charges and a $1.2 million increase in transaction-related charges, partially offset by a $2.7 million decrease 
in other restructuring charges, a $2.3 million decrease in employee termination charges and $1.1 million decrease in 
acquisition-related integration costs.

Restructuring, impairment and transaction-related charges of $118.3 million incurred in the year ended 

December 31, 2012, included: (1) $27.2 million of employee termination charges related to workforce reductions 
through facility consolidations and involuntary separation programs, (2) $23.0 million of impairment charges for certain 
buildings and equipment no longer being utilized in production as a result of facility consolidations, (3) $4.1 million of 
transaction-related charges incurred consisting of professional service fees related to business acquisition and divestiture 
activities, (4) $44.6 million of integration costs primarily related to preparing existing facilities to meet new production 
requirements resulting from work transferring from closed plants, as well as other costs related to the integration of the 
acquired companies, and (5) $19.4 million of various other restructuring charges, including costs to maintain and exit 
closed facilities, as well as lease exit charges, presented net of a $12.8 million curtailment gain resulting from an 
amendment to the postretirement medical benefit plan and a $2.4 million gain on the collection of a note receivable 
related to a settlement of a disputed pre-acquisition World Color Press note receivable.

Restructuring, impairment and transaction-related charges of $114.0 million incurred in the year ended 
December 31, 2011, included: (1) $29.5 million of employee termination charges related to workforce reductions through 
facility consolidations and involuntary separation programs, (2) $13.8 million of impairment charges related to 
machinery and equipment, (3) $2.9 million of transaction-related charges incurred primarily in connection with the 
Transcontinental transaction, (4) $45.7 million of acquisition-related integration costs, net of a $15.6 million gain on the 
collection of a note receivable for the June 2008 sale of World Color Press' European operations and (5) $22.1 million of 
various other restructuring charges, including costs to maintain and exit closed facilities, as well as lease exit charges.

Depreciation and Amortization

Depreciation and amortization decreased $6.0 million, or 1.7%, for the year ended December 31, 2012, 

compared with the year ended December 31, 2011, primarily due to decreased capital expenditures for property, plant 
and equipment, and the impact of the Company's restructuring activities.

42

EBITDA and EBITDA Margin—Consolidated

EBITDA and EBITDA margin for the year ended December 31, 2012, compared to the year ended 

December 31, 2011, were as follows:

Year Ended December 31,

2012

2011

Amount

% of Net Sales

Amount

% of Net Sales

(dollars in millions)

EBITDA and EBITDA margin. . . . . . . . . . . . . . . . . . . . . . $

478.5

11.7% $

431.7

10.0%

EBITDA increased $46.8 million for the year ended December 31, 2012, primarily due to: (1) $76.0 million in 

incremental synergy savings from integrating World Color Press' operations, (2) $59.9 million of decreased selling, 
general and administrative expenses, (3) a $34.0 million gain on the disposal of the Canadian discontinued operations 
recorded on March 1, 2012, (4) a $34.0 million loss on debt extinguishment recorded in 2011 related to the $1.5 billion 
debt financing agreement that did not recur in 2012 and (5) a $35.4 million reduction in loss from discontinued 
operations due to the sale of the Canadian operations to Transcontinental on March 1, 2012.  These impacts were 
partially offset by margin impact of a $230.6 million, or 5.3%, decline in net sales and $4.3 million of increased 
restructuring, impairment and transaction-related charges.  The results of these impacts also increased EBITDA margin 
to 11.7% for the year ended December 31, 2012, compared to 10.0% for the year ended December 31, 2011.

EBITDA represents net earnings (loss) attributable to Quad/Graphics common shareholders, plus (i) interest 
expense, (ii) income tax expense (if applicable) and (iii) depreciation and amortization, and less income tax benefit (if 
applicable).  EBITDA margin represents EBITDA as a percentage of net sales.  EBITDA and EBITDA margin are 
presented to provide additional information regarding Quad/Graphics' performance and because both are important 
measures by which Quad/Graphics gauges the profitability and assesses the performance of its business.  EBITDA and 
EBITDA margin are not measures of financial performance in accordance with GAAP.  EBITDA and EBITDA margin 
should not be considered alternatives to net earnings (loss) as a measure of operating performance or to cash flows 
provided by operating activities as a measure of liquidity.  Quad/Graphics' calculation of EBITDA and EBITDA margin 
may be different from the calculations used by other companies and therefore comparability may be limited.  A 
reconciliation of EBITDA to net earnings (loss) attributable to Quad/Graphics common shareholders follows:

Year Ended December 31,
2012

2011

(dollars in millions)

Net Earnings (Loss) Attributable to Quad/Graphics Common Shareholders(1) . . . . . . . . . . . . . $
Interest Expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income Tax Expense (Benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

87.4
84.0
(31.5)
338.6
478.5

$

$

(46.9)
108.0
26.0
344.6
431.7

______________________________

(1)  Net earnings (loss) attributable to Quad/Graphics common shareholders includes the effects of:

a.  Restructuring, impairment and transaction-related charges of $118.3 million and $114.0 million for the years ended 

December 31, 2012 and 2011, respectively;

b.  Loss on debt extinguishment of $34.0 million for the year ended December 31, 2011;

c.  Loss from discontinued operations, net of tax, was $3.2 million and $38.6 million for the years ended December 31, 
2012 and 2011, respectively.  EBITDA from discontinued operations was $(3.2) million and $(25.6) million for the 
years ended December 31, 2012 and 2011, respectively, and include restructuring, impairment and transaction-related 
charges of $1.7 million and $45.1 million for the years ended December 31, 2012 and 2011, respectively; and

d.  Gain on disposal of discontinued operations, net of tax of $34.0 million for the year ended December 31, 2012.

43

United States Print and Related Services

The following table summarizes net sales, operating income, operating margin and certain items impacting 

comparability within the United States Print and Related Services segment:

Year Ended December 31,

2012

2011

(dollars in millions)

Amount

Amount

$ Change

% Change

Net Sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3,151.3

$

3,338.1

$

Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating Income (including Restructuring, Impairment
and Transaction-Related Charges). . . . . . . . . . . . . . . . . . . . .

Operating Margin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring, Impairment and Transaction-Related
Charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

446.6

216.5

6.0%

48.5

488.0

271.6

7.1%

55.3

(186.8)

(41.4)

(55.1)

N/A

(5.6)%

(8.5)%

(20.3)%

N/A

(6.8)

(12.3)%

Net Sales

Product sales for the United States Print and Related Services segment decreased $186.8 million, or 5.6%, for 
the year ended December 31, 2012, compared to the year ended December 31, 2011, primarily due to 4% reduction in 
sales from the combination of lower print volumes and lower pricing as a result of continued pricing pressure from 
excess manufacturing capacity in the printing industry and a 1% net reduction in sales from lower paper and byproduct 
sales.

Service sales for the United States Print and Related Services segment decreased $41.4 million, or 8.5%, for the 
year ended December 31, 2012, compared to the year ended December 31, 2011, primarily due to lower sales on logistics 
and distribution services and media solutions due primarily due to lower related print volumes.

Operating Income

Operating income for the United States Print and Related Services segment decreased $55.1 million for the year 

ended December 31, 2012, compared to the year ended December 31, 2011, primarily due to the margin impact of the 
$228.2 million decrease in net sales, partially offset by $76 million in synergy savings from the World Color Press 
integration, $50.2 million in lower Selling, General and Administrative expenses and $6.8 million decrease in 
Restructuring, Impairment and Transaction-Related Charges.

Operating margin for the United States Print and Related Services segment decreased from 7.1% for the year 

ended December 31, 2011, to 6.0% for the year ended December 31, 2012, primarily due to the reasons discussed in the 
preceding paragraph.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges for the United States Print and Related Services 

segment for the year ended December 31, 2012, were $48.5 million, consisting of: (1) $20.2 million of employee 
termination charges related to workforce reductions through facility consolidations and involuntary separation programs, 
(2) $11.9 million of impairment charges for certain buildings and equipment no longer being utilized in production as a 
result of facility consolidations and (3) $16.4 million of various other restructuring charges, including costs to maintain 
and exit closed facilities, as well as lease exit charges, presented net of a $12.8 million curtailment gain resulting from an 
amendment to the postretirement medical benefit plan and a $2.4 million gain on the collection of a note receivable 
related to a settlement of a disputed pre-acquisition World Color Press note receivable.

44

Restructuring, impairment and transaction-related charges for the United States Print and Related Services 

segment for the year ended December 31, 2011, were $55.3 million, consisting of: (1) $23.0 million of employee 
termination charges related to workforce reductions through facility consolidations and involuntary separation programs, 
(2) $12.7 million of impairment charges for machinery and equipment, (3) $0.8 million of acquisition-related integration 
costs and (4) $18.8 million of various other restructuring charges including costs to maintain and exit closed facilities, as 
well as lease exit charges.

International

The following table summarizes net sales, operating loss, operating margin, certain items impacting 

comparability and equity in earnings of unconsolidated entities within the International segment:

Year Ended December 31,

2012

2011

(dollars in millions)

Amount

Amount

$ Change

% Change

Net Sales:

Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

487.3

$

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8.8

Operating Loss (including Restructuring, Impairment and
Transaction-Related Charges) . . . . . . . . . . . . . . . . . . . . . . . .

Operating Margin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring, Impairment and Transaction-Related
Charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equity in Earnings of Unconsolidated Entities . . . . . . . . . . .

(24.8)

(5.0)%

26.3

2.3

$

487.5

11.0

(19.4)

(3.9)%

7.3

3.1

(0.2)

(2.2)

(5.4)

N/A

19.0

(0.8)

— %

(20.0)%

(27.8)%

N/A

260.3 %

(25.8)%

Net Sales

Product sales for the International segment decreased $0.2 million for the year ended December 31, 2012, 

compared to the year ended December 31, 2011, primarily due to a $22 million increase in net sales in Mexico as a result 
of the acquisition of the Transcontinental Mexico operations, partially offset by a $22 million, or 5%, negative impact 
from foreign exchange.

Operating Loss

Operating loss for the International segment increased $5.4 million for the year ended December 31, 2012, 

compared to the year ended December 31, 2011, primarily due to a $19.0 million increase in restructuring, impairment 
and integration expenses primarily related to the Transcontinental Mexico acquisition, partially offset by margin 
improvement in Poland as a result of the restructuring actions.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges for the International segment for the year ended 
December 31, 2012, were $26.3 million, consisting of: (1) $7.0 million of employee termination charges related to 
workforce reductions through facility consolidations and involuntary separation programs, (2) $11.1 million of 
impairment charges for certain buildings and equipment no longer being utilized in production as a result of facility 
consolidations, (3) $5.6 million of integration costs primarily related to the integration of the acquired companies and 
(4) $2.6 million of other restructuring charges.

Restructuring, impairment and transaction-related charges for the International segment for the year ended 

December 31, 2011, were $7.3 million, consisting of: (1) $3.1 million of employee termination costs related to various 

45

workforce reduction initiatives, (2) $1.1 million of impairment charges for machinery and equipment and 
(3) $3.1 million of other restructuring charges.

Equity in Earnings of Unconsolidated Entities

Investments in entities where Quad/Graphics has the ability to exert significant influence but not control are 

accounted for using the equity method of accounting.  The Company holds a 49% ownership interest in Plural Editora e 
Grafica ("Plural"), a commercial printer based in São Paulo, Brazil, as well as a 50% interest in a joint venture in Chile 
that was acquired as part of the World Color Press acquisition.  The equity in earnings of unconsolidated entities in the 
International segment decreased $0.8 million for the year ended December 31, 2012, primarily due to lower earnings at 
Plural due to a decline in volumes related to economic slowdown in Brazil.

Corporate

The following table summarizes unallocated operating expenses presented as Corporate:

Year Ended December 31,

2012

2011

(dollars in millions)

Operating Expenses (including Restructuring, Impairment and Transaction-Related Charges) $

Restructuring, Impairment and Transaction-Related Charges . . . . . . . . . . . . . . . . . . . . . . . . . .

$

85.2

43.5

95.3

51.4

Corporate operating expenses decreased $10.1 million for the year ended December 31, 2012, compared with 

the year ended December 31, 2011, primarily due to a $7.9 million decrease in restructuring, impairment and transaction-
related charges, and cost reduction activities which resulted lower in lower labor and professional service costs.

Corporate restructuring, impairment and transaction-related charges for the year ended December 31, 2012, 

were $43.5 million, consisting of: (1) $4.1 million of transaction-related charges consisting of professional service fees 
related to business acquisition and divestiture activities, (2) $39.0 million of acquisition-related integration costs and 
(3) $0.4 million of various other restructuring charges.

Corporate restructuring, impairment and transaction-related charges for the year ended December 31, 2011, 

were $51.4 million, consisting of: (1) $3.4 million of employee termination costs related to workforce reduction 
initiatives, (2) $2.9 million of transaction-related charges incurred primarily in connection with the Transcontinental 
transaction, (3) $44.9 million of acquisition-related integration costs, net of a $15.6 million gain on the collection of a 
note receivable for the June 2008 sale of World Color Press' European operations and (4) $0.2 million of various other 
restructuring charges.

46

Results of Operations for the Year Ended December 31, 2011 Compared to the Year Ended December 31, 2010 

Summary Results

The Company's operating income from continuing operations, operating margin, net earnings (loss) attributable 

to Quad/Graphics common shareholders and diluted earnings (loss) per share attributable to Quad/Graphics common 
shareholders for the year ended December 31, 2011, changed from the year ended December 31, 2010, as follows 
(dollars in millions, except per share data):

Operating Income
from Continuing
Operations

Operating Margin

Net Earnings
(Loss)
Attributable to
Quad/Graphics
Common
Shareholders

Earnings 
(Loss) Per Share
Attributable to
Quad/
Graphics Common
Shareholders—
Diluted

For the Year Ended December 31, 2010. . . . . $

2011 Restructuring, Impairment and 
Transaction-Related Charges(1) . . . . . . . . . . . .
2010 Restructuring, Impairment and 
Transaction- Related Charges(2) . . . . . . . . . . .
Increase in Interest Expense(3) . . . . . . . . . . . .
Decrease in Income Tax Expense(4) . . . . . . . .
Loss on Debt Extinguishment(5) . . . . . . . . . . .
Increase in Loss from Discontinued 
Operations, net of tax(6). . . . . . . . . . . . . . . . . .
Increase in Operating Income(7) . . . . . . . . . . .
For the Year Ended December 31, 2011. . . . . $

______________________________

61.6

(114.0)

147.5

N/A

N/A

N/A

N/A

61.8

156.9

1.9 % $

(250.1) $

(2.6)%

4.6 %

N/A

N/A

N/A

N/A

(0.3)%

(68.3)

90.0

(8.0)

200.5

(20.3)

(34.0)

43.3

3.6 % $

(46.9) $

(6.67)

(1.45)

2.40

(0.17)

5.35

(0.43)

(0.72)

0.69

(1.00)

(1)  Restructuring, impairment and transaction-related charges of $114.0 million incurred during the year ended December 31, 2011, 

included:

a. 

$29.5 million of employee termination charges for plant closures and other workforce reductions initiatives;

b. 

$13.8 million of impairment charges related to the closure of the Stillwater, Oklahoma plant as well as for machinery 
and equipment at other facilities;

c. 

$2.9 million of transaction-related charges incurred primarily in connection with the Transcontinental transaction;

d. 

e. 

$45.7 million of World Color Press integration costs net of a $15.6 million gain on the collection of a note receivable 
for the June 2008 sale of World Color Press' European operations; and

$22.1 million of various other restructuring charges including costs to maintain and exit closed facilities, as well as 
lease exit charges.

In connection with the integration of World Color Press' operations and Transcontinental's Mexican operations into Quad/
Graphics, the Company expects to incur additional restructuring and integration costs in future reporting periods.

(2)  Restructuring, impairment and transaction-related charges of $147.5 million incurred during the year ended December 31, 2010, 

included:

a. 

b. 

$26.7 million of employee termination charges related to plant closures and other various workforce reduction 
initiatives;

$32.9 million of impairment charges on assets primarily related to the Pila, Poland, Fredericksburg, Virginia and Reno, 
Nevada plant closures;

47

c. 

$41.0 million of transaction-related charges incurred primarily in connection with the acquisition of World Color Press 
(and to a much lesser extent the 2010 acquisition of HGI Company, LLC ("HGI"));

d. 

$27.8 million of World Color Press acquisition integration costs; and

e. 

$19.1 million of various other restructuring charges including costs to maintain and exit closed facilities, as well as 
lease exit charges.

(3)  Interest expense increased $15.1 million ($8.0 million net of tax) during the year ended December 31, 2011, to $108.0 million.  
This change was due to the increased average debt levels following the World Color Press acquisition on July 2, 2010, partially 
offset by lower interest rates as a result of the $1.5 billion debt financing agreement entered into on July 26, 2011.

(4)  Income tax expense decreased due to the Company's change to C corporation status in July 2010, pursuant to which the Company 

recognized income tax expense of $200.5 million.  In connection with the July 2, 2010, acquisition of World Color Press and the 
public registration of the Quad/Graphics class A stock, the Company changed the tax status of certain entities within the Quad/
Graphics legal structure to C corporation status under the provisions of the Internal Revenue Code.  From that point forward, 
these entities will be subject to federal and state income taxes.

(5)  The Company recognized a $34.0 million loss on debt extinguishment in July 2011 ($20.3 million net of tax), as part of the 

$1.5 billion debt financing agreement.  The $34.0 million loss represents certain debt issuance costs associated with the new and 
refinanced debt that were expensed.

(6)  Loss on discontinued operations, net of tax, increased $34.0 million during the year ended December 31, 2011, to a $38.6 million 
loss primarily due to a $30.1 million increase in restructuring, impairment and transaction-related charges recognized during 
2011.  The 2011 restructuring, impairment and transaction-related expenses included a $17.9 million charge to recognize a 
pension curtailment loss and a $13.9 million goodwill impairment charge in the third quarter of 2011 for the pending sale of the 
Canadian discontinued operations due to the carrying value of the Canadian net assets exceeding the estimated fair value of the 
Mexican net assets acquired from Transcontinental.

(7)  Operating income increased $61.8 million primarily due to the acquisition of World Color Press and the synergy savings from the 
integration of World Color Press.  While operating income increased, operating margin decreased due to lower operating margins 
in the acquired World Color Press business than that of the Company's pre-acquisition business.  As part of the integration of 
World Color Press, the Company implemented a significant two-year restructuring program to reduce the operating and 
administrative cost structure of the combined company.  The following discussion provides additional details.

48

Operating Results from Continuing Operations

The following table sets forth certain information from the Company's consolidated statements of operations on 

an absolute dollar basis and as a relative percentage of total net sales for each noted period, together with the relative 
percentage change in such information between the periods set forth below:

Year Ended December 31,

2011

2010

(dollars in millions)

Amount

% of
Sales

Amount

% of
Sales

$ Change

%
Change

Net Sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3,825.6

88.5% $ 2,813.7

88.3% $ 1,011.9

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

499.0

11.5%

372.1

11.7%

126.9

Total Net Sales . . . . . . . . . . . . . . . . . . . . . . . .

4,324.6

100.0%

3,185.8

100.0%

1,138.8

Cost of Sales:

Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,921.7

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

380.4

Total Cost of Sales. . . . . . . . . . . . . . . . . . . .

3,302.1

Selling, General & Administrative Expenses . . .

407.0

Restructuring, Impairment and Transaction-
Related Charges . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and Amortization . . . . . . . . . . . . . .

114.0

344.6

67.6%

8.8%

76.4%

9.4%

2.6%

8.0%

2,131.1

275.2

2,406.3

303.0

147.5

267.4

66.9%

8.6%

75.5%

9.5%

4.7%

8.4%

790.6

105.2

895.8

104.0

(33.5)

77.2

Total Operating Expenses. . . . . . . . . . . . . . . .

4,167.7

96.4%

3,124.2

98.1%

1,043.5

Operating Income From Continuing Operations . . . $

156.9

3.6% $

61.6

1.9% $

95.3

36.0 %

34.1 %

35.7 %

37.1 %

38.2 %

37.2 %

34.3 %

(22.7)%

28.9 %

33.4 %

154.7 %

Net Sales

Product sales increased $1,011.9 million, or 36.0%, for the year ended December 31, 2011, compared to the 

year ended December 31, 2010, primarily due to $1,061 million in additional net sales related to the World Color Press 
acquisition, and higher paper and byproduct sales.  Partially offsetting these increases were $49 million in net decreases 
primarily related to: (1) lower pricing due to continued pricing pressure from excess manufacturing capacity in the 
printing industry and (2) lower volumes.

Service sales, which primarily consist of imaging, logistics and distribution services, increased $126.9 million, 

or 34.1%, for the year ended December 31, 2011, compared to the year ended December 31, 2010, primarily due to 
$118 million in additional net sales related to the World Color Press acquisition and $9 million in higher sales on 
imaging and logistics and distribution services.

Cost of Sales

Cost of product sales increased $790.6 million for the year ended December 31, 2011, compared with the year 
ended December 31, 2010, primarily due to the World Color Press acquisition and increased material and freight costs.  
These cost increases were partially offset by acquisition synergy savings related to purchasing efficiencies realized, as 
well as labor cost reductions as a result of plant closures.

Cost of product sales as a percentage of product sales increased from 66.9% for the year ended December 31, 

2010, to 67.6% for the year ended December 31, 2011, primarily due to increased paper sales, which are generally billed 
to customers at pass-through rates, and thus represent minimal margin, and increased labor costs.  Partially offsetting 
these increases was higher pricing on byproduct recoveries and synergy cost savings related to the World Color Press 
acquisition integration.

49

Cost of service sales increased $105.2 million for the year ended December 31, 2011, compared with the year 

ended December 31, 2010, primarily due to the World Color Press acquisition and higher freight and fuel costs on 
logistics services.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased $104.0 million for the year ended December 31, 2011, 

compared with the year ended December 31, 2010, primarily due to the World Color Press acquisition, including the 
compliance and support costs associated with the Company's status as a publicly reporting entity starting on May 27, 
2010.  In addition, a $9.6 million increase in provisions for doubtful accounts was recorded related to increased accounts 
receivable write-offs, and a $7.1 million insurance gain recognized in 2010 that did not recur in 2011.  These increases 
were partially offset by synergy savings from the integration of World Color Press.  Selling, general and administrative 
expenses as a percentage of net sales decreased from 9.5% to 9.4% between years due to synergy savings from the 
integration of World Color Press.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges decreased $33.5 million for the year ended 

December 31, 2011, compared with the year ended December 31, 2010, primarily due to a $38.1 million decrease in 
transaction-related charges related to the acquisition of World Color Press, and a $19.1 million decrease in impairment 
charges related to plant closures, partially offset by a $17.9 million increase in World Color Press integration costs, a 
$3.0 million increase in other restructuring charges and a $2.8 million increase in employee termination charges.

Restructuring, impairment and transaction-related charges of $114.0 million incurred in the year ended 
December 31, 2011, included: (1) $29.5 million of employee termination charges for plant closures and other workforce 
reduction initiatives, (2) $13.8 million of impairment charges related to the closure of the Stillwater, Oklahoma plant as 
well as for machinery and equipment at other facilities, (3) $2.9 million of transaction-related charges incurred primarily 
in connection with the Transcontinental transaction, (4) $45.7 million of World Color Press integration costs (net of a 
$15.6 million gain on the collection of a note receivable for the June 2008 sale of World Color Press' European 
operations), and (5) $22.1 million of various other restructuring charges including costs to maintain and exit closed 
facilities, as well as lease exit charges.

Restructuring, impairment and transaction-related charges of $147.5 million incurred in the year ended 
December 31, 2010, included: (1) $26.7 million of employee termination charges for plant closures and other workforce 
reduction initiatives, (2) $32.9 million of impairment charges on assets related to the Pila, Poland, Fredericksburg, 
Virginia and Reno, Nevada plant closures, (3) $41.0 million of transaction-related charges incurred primarily in 
connection with the acquisition of World Color Press, (4) $27.8 million of World Color Press integration costs and 
(5) $19.1 million of various other restructuring charges including costs to maintain and exit closed facilities, as well as 
lease exit charges.

Depreciation and Amortization

Depreciation and amortization increased $77.2 million for the year ended December 31, 2011, compared with 
the year ended December 31, 2010, due to the World Color Press acquisition and increased capital expenditures related 
primarily to the integration of World Color Press.

50

EBITDA and EBITDA Margin—Consolidated

EBITDA and EBITDA margin for the year ended December 31, 2011, compared to the year ended 

December 31, 2010, were as follows:

Year Ended December 31,

2011

2010

Amount

% of Net Sales

Amount

% of Net Sales

(dollars in millions)

EBITDA and EBITDA margin. . . . . . . . . . . . . . . . . . . . . . $

431.7

10.0% $

333.4

10.5%

EBITDA increased $98.3 million for the year ended December 31, 2011, primarily due to the World Color Press 

acquisition and the related synergy savings from integrating World Color Press' operations.  These increases were 
partially offset by continued pricing pressure.  EBITDA margin decreased for the year ended December 31, 2011, 
compared with the year ended December 31, 2010, primarily due to lower relative operating margins at the acquired 
World Color Press business as compared to the pre-acquisition Quad/Graphics business.

EBITDA represents net loss attributable to Quad/Graphics common shareholders, plus (i) interest expense, (ii) 
income tax expense and (iii) depreciation and amortization.  EBITDA margin represents EBITDA as a percentage of net 
sales.  EBITDA and EBITDA margin are presented to provide additional information regarding Quad/Graphics' 
performance and because both are important measures by which Quad/Graphics gauges the profitability and assesses the 
performance of its business.  EBITDA and EBITDA margin are not measures of financial performance in accordance 
with GAAP.  EBITDA and EBITDA margin should not be considered alternatives to net loss as a measure of operating 
performance or to cash flows provided by operating activities as a measure of liquidity.  Quad/Graphics' calculation of 
EBITDA and EBITDA margin may be different from the calculations used by other companies and therefore 
comparability may be limited.  A reconciliation of EBITDA to net loss attributable to Quad/Graphics common 
shareholders follows:

Year Ended December 31,

2011

2010

(dollars in millions)

(46.9) $

(250.1)

Net Loss Attributable to Quad/Graphics Common Shareholders(1) . . . . . . . . . . . . . . . . . . . . . . $
Interest Expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income Tax Expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

108.0

26.0

344.6

EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

431.7

$

______________________________

(1)  Net loss attributable to Quad/Graphics common shareholders includes the effects of:

92.9

223.2

267.4

333.4

a.  Restructuring, impairment and transaction-related charges of $114.0 million and $147.5 million for the years ended 

December 31, 2011 and 2010, respectively;

b.  Loss on debt extinguishment of $34.0 million for the year ended December 31, 2011; and

c.  Loss from discontinued operations, net of tax, was $38.6 million and $4.6 million for the years ended December 31, 

2011 and 2010, respectively.  EBITDA from discontinued operations was $(25.6) million and $2.4 million for the years 
ended December 31, 2011, and 2010, respectively, and includes restructuring, impairment and transaction-related 
charges of $45.1 million and $15.0 million for the years ended December 31, 2011 and 2010, respectively.

51

United States Print and Related Services

The following table summarizes net sales, operating income, operating margin and certain items impacting 

comparability within the United States Print and Related Services segment:

Year Ended December 31,

2011

2010

(dollars in millions)

Amount

Amount

$ Change

% Change

Net Sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3,338.1

$

2,470.5

$

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating Income (including Restructuring, Impairment and
Transaction-Related Charges) . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating Margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring, Impairment and Transaction-Related Charges. .

488.0

271.6

7.1%

55.3

361.0

205.1

7.2%

55.8

867.6

127.0

66.5

N/A

(0.5)

35.1 %

35.2 %

32.4 %

N/A

(0.9)%

Net Sales

Product sales for the United States Print and Related Services segment increased $867.6 million for the year 
ended December 31, 2011, compared to the year ended December 31, 2010, primarily due to $927 million in net sales 
related to the World Color Press acquisition and increased paper and byproduct sales.  Partially offsetting these increases 
were $59 million in net decreases primarily related to: (1) continued pricing pressure from excess manufacturing 
capacity in the printing industry, and (2) lower volumes.

Service sales for the United States Print and Related Services segment increased $127.0 million for the year 
ended December 31, 2011, compared to the year ended December 31, 2010, primarily due to $118 million in net sales 
related to the World Color Press acquisition, and $9 million in higher sales on imaging and logistics and distribution 
services.

Operating Income

Operating income for the United States Print and Related Services segment increased $66.5 million for the year 

ended December 31, 2011, compared to the year ended December 31, 2010, primarily due to the World Color Press 
acquisition and synergy savings from the integration of World Color Press (from restructuring activities described 
below).  This increase was partially offset by increased material and freight costs, and increased selling, general and 
administrative costs related to the larger post-World Color Press acquisition company, compliance and support costs 
associated with the Company's public company status (the Company became a publicly reporting company on May 27, 
2010).  In addition, $9.6 million increase in provisions for doubtful accounts was recorded related to an increase in 
accounts receivable write-offs, and a $7.1 million insurance gain recognized in 2010 that did not recur in 2011.

Operating margin for the United States Print and Related Services segment decreased from 7.2% for the year 

ended December 31, 2010, to 7.1% for the year ended December 31, 2011, primarily due to the reasons discussed in the 
preceding paragraph.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges for the United States Print and Related Services 

segment for the year ended December 31, 2011, were $55.3 million, consisting of: (1) $23.0 million of employee 
termination charges for plant closures and other workforce reduction initiatives, (2) $12.7 million of impairment charges 
related to the closure of the Stillwater, Oklahoma plant as well as for machinery and equipment at other facilities, 

52

(3) $0.8 million of World Color Press integration-related charges and (4) $18.8 million of various other restructuring 
charges including costs to maintain and exit closed facilities, as well as lease exit charges.

Restructuring, impairment and transaction-related charges for the United States Print and Related Services 

segment for the year ended December 31, 2010, were $55.8 million, consisting of: (1) $20.8 million of employee 
termination charges for plant closures and various workforce reduction initiatives, (2) $8.5 million of impairment charges 
primarily related to the closures of the Reno, Nevada and Fredericksburg, Virginia plants, (3) $10.5 million of World 
Color Press integration-related charges and (4) $16.0 million of various other restructuring charges including costs to 
maintain and exit closed facilities, as well as lease exit charges.

International

The following table summarizes net sales, operating loss, operating margin, certain items impacting 

comparability and equity in earnings of unconsolidated entities within the International segment:

Year Ended December 31,

2011

2010

(dollars in millions)

Amount

Amount

$ Change

% Change

Net Sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating Loss (including Restructuring, Impairment and
Transaction-Related Charges) . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating Margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring, Impairment and Transaction-Related Charges. .

Equity in Earnings of Unconsolidated Entities . . . . . . . . . . . . .

$

487.5

11.0

$

343.2

11.1

(19.4)

(3.9)%

7.3

3.1

(53.2)

(15.0)%

33.3

8.6

144.3

(0.1)

33.8

N/A

(26.0)

(5.5)

42.0 %

(0.9)%

63.5 %

N/A

(78.1)%

(64.0)%

Net Sales

Product sales for the International segment increased $144.3 million for the year ended December 31, 2011, 
compared to the year ended December 31, 2010, primarily due to $134 million in net sales related to the World Color 
Press acquisition and $14 million in net sales related to the Transcontinental Mexican acquisition.

Operating Loss

Operating loss for the International segment decreased $33.8 million for the year ended December 31, 2011, 

compared to the year ended December 31, 2010, primarily due to a $26.0 million decrease in restructuring, impairment 
and integration expenses and cost reductions in Poland as a result of the 2010 restructuring actions.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges for the International segment for the year ended 

December 31, 2011, were $7.3 million, consisting of: (1) $3.1 million of employee termination charges related to various 
workforce reduction initiatives, (2) $1.1 million of impairment charges for machinery and equipment and 
(3) $3.1 million of other restructuring charges.

Restructuring, impairment and transaction-related charges for the International segment for the year ended 

December 31, 2010, were $33.3 million, consisting of: (1) $3.3 million of employee termination charges related to the 
Pila, Poland plant closure, (2) $24.4 million of impairment charges related to the closure of the Pila, Poland plant, 
(3) $3.9 million of integration costs and (4) $1.7 million of other restructuring charges.

53

Equity in Earnings of Unconsolidated Entities

Investments in entities where Quad/Graphics has both the ability to exert significant influence but not control 

and has an ownership interest of 50% or less but more than 20% are accounted for using the equity method of 
accounting.  The Company holds a 49% ownership interest in Plural, a commercial printer based in São Paulo, Brazil, as 
well as a 50% interest in a joint venture in Chile that was acquired as part of the World Color Press acquisition.  The 
equity in earnings of unconsolidated entities in the International segment decreased $5.5 million for the year ended 
December 31, 2011, primarily due to lower earnings at Plural largely attributed to start up activities associated with 
recently added press capacity to meet growing demand.

Corporate

The following table summarizes unallocated operating expenses presented as Corporate:

Year Ended December 31,

2011

2010

(dollars in millions)

Operating Expenses (including Restructuring, Impairment and Transaction-Related Charges) $

Restructuring, Impairment and Transaction-Related Charges . . . . . . . . . . . . . . . . . . . . . . . . . .

$

95.3

51.4

90.3

58.4

Corporate operating expenses increased $5.0 million for the year ended December 31, 2011, compared with the 

year ended December 31, 2010, primarily due to the World Color Press acquisition, partially offset by a $7.0 million 
decrease in restructuring, impairment and transaction-related charges.  Additional corporate expenses were incurred in 
2011 due to the compliance and support costs associated with the Company's new status as a publicly traded entity, 
which includes increased levels of administrative staff (information technology, finance, legal, human resources, 
treasury, internal audit and other administrative labor).

Corporate restructuring, impairment and transaction-related charges for the year ended December 31, 2011, 

were $51.4 million, consisting of: (1) $3.4 million of employee termination charges for workforce reduction initiatives, 
(2) $2.9 million of transaction-related charges incurred primarily in connection with the Transcontinental transaction, 
(3) $44.9 million of World Color Press integration costs (net of a $15.6 million gain on the collection of a note receivable 
for the June 2008 sale of World Color Press' European operations) and (4) $0.2 million of various other restructuring 
charges.

Corporate restructuring, impairment and transaction-related charges for the year ended December 31, 2010, 

were $58.4 million, consisting of: (1) $2.6 million of employee termination charges for workforce reduction initiatives, 
(2) $41.0 million of transaction-related charges related primarily to the acquisition of World Color Press, 
(3) $13.4 million of World Color Press integration costs and (4) $1.4 million of various other restructuring charges.

Liquidity and Capital Resources

The Company utilizes cash flows from operating activities and borrowings under its credit facilities to satisfy its 

liquidity and capital requirements.  The Company believes its expected future cash flows from operating activities and 
unused available capacity under its revolving credit facilities, net of issued letters of credit, of $754.7 million as of 
December 31, 2012, provide sufficient resources to fund the $267.4 million purchase price for the acquisition of Vertis, 
ongoing operating requirements and the integration and restructuring requirements related to the acquired Vertis and 
Transcontinental Mexican operations, as well as future capital expenditures, debt service requirements, World Color 
Press single employer pension plan contributions, World Color Press MEPPs withdrawal payments, investments in future 
growth to create value for its shareholders and shareholder dividends.  Borrowings under the $850.0 million revolving 
credit facility were $50.0 million as of December 31, 2012, and peak borrowings were $104.9 million during the year 
ended December 31, 2012.  The Company's borrowing capacity increased, and its ongoing cost of borrowings reduced 

54

with the execution of a $1.5 billion debt financing agreement on July 26, 2011 (see "Description of Significant 
Outstanding Debt Obligations as of December 31, 2012" below).

Net Cash Provided by Operating Activities

Year Ended December 31, 2012 Compared to Year Ended December 31, 2011 

Net cash provided by operating activities was $354.2 million for the year ended December 31, 2012, compared 

to $371.1 million for the year ended December 31, 2011, resulting in a $16.9 million decrease in cash provided by 
operating activities.  The decrease was primarily due to a decrease in cash flows from the discontinued Canadian 
operations, which were sold on March 1, 2012, partially offset by lower working capital of $11 million.

Year Ended December 31, 2011 Compared to Year Ended December 31, 2010 

Net cash provided by operating activities was $371.1 million for the year ended December 31, 2011, compared 
to $152.8 million for the year ended December 31, 2010, resulting in a $218.3 million increase.  The increase in net cash 
provided by operating activities was primarily due to a $203.4 million decrease in net loss and lower working capital 
uses of cash.

Net Cash Used in Investing Activities

Year Ended December 31, 2012 Compared to Year Ended December 31, 2011

Net cash used in investing activities was $70.1 million for the year ended December 31, 2012, compared to 

$184.3 million for the year ended December 31, 2011, resulting in a $114.2 million decrease in cash used in investing 
activities.  The decrease was primarily due to the $50.0 million deposit related to the Transcontinental Mexico 
acquisition (as further discussed in Note 3 to the consolidated financial statements).  As the deposit was made in 2011 
and was refunded back to the Company in 2012, the impact to cash used in investing activities was a $100.8 million 
improvement.  In addition, there was a $64.8 million decrease in capital expenditures related primarily to the integration 
of World Color Press operations.  These decreased uses of cash were partially offset by the $18.1 million ManipalTech 
cost method investment entered into on March 28, 2012 and the $25.9 million deposit made in 2012 related to the Vertis 
agreement to be held in escrow and applied to the purchase price upon closure of the deal.

Year Ended December 31, 2011 Compared to Year Ended December 31, 2010

Net cash used in investing activities was $184.3 million for the year ended December 31, 2011, compared to 
$118.1 million for the year ended December 31, 2010, resulting in a $66.2 million increase.  The increase in net cash 
used in investing activities was primarily due to a $50.8 million deposit made in 2011 on the Transcontinental Mexico 
acquisition (as further discussed in Note 3 to the consolidated financial statements), a $55.7 million increase in capital 
expenditures related primarily to the integration of World Color Press operations and a $15.8 million increase in cash 
used for acquisitions.  These impacts were partially offset by a $63.1 million benefit generated from reducing restricted 
cash balances.

Net Cash Used in Financing Activities

Year Ended December 31, 2012 Compared to Year Ended December 31, 2011 

Net cash used in financing activities was $285.6 million for the year ended December 31, 2012, compared to 
$173.5 million for the year ended December 31, 2011, resulting in a $112.1 million increase in cash used in financing 
activities.  The increase was primarily due to $123.6 million increase in dividend payments due primarily to a 
$93.5 million, or $2.00 per share special dividend paid in December 2012.  In addition, debt payments in 2012 increased 
by $11.5 million versus 2011, as part of the Company's effort to reduce debt in 2012 (reduced total debt by $120 million 
in 2012).  These increases in net cash used in financing activities were partially offset by reduced debt issuance costs of 

55

$9.4 million associated with the Company's $1.5 billion debt financing agreement completed on July 26, 2011 and 
$8.2 million in reduced purchases of class A stock under the Company's $100 million share repurchase program.

Year Ended December 31, 2011 Compared to Year Ended December 31, 2010 

Net cash used in financing activities was $173.5 million for the year ended December 31, 2011, compared to 
$30.1 million for the year ended December 31, 2010, resulting in a $143.4 million increase.  The increase in net cash 
used in financing activities was due primarily to $109.5 million in net debt repayments in 2011, as compared to 
$178.6 million in net cash borrowings in 2010, resulting in a $288.1 million increase in net cash used in financing 
activities between years.  Also, net cash used in financing activities increased due to a $13.8 million reduction in the 
liability for unsecured notes to be issued in connection with the World Color Press bankruptcy.  These increases in net 
cash used in financing activities were partially offset by reduced shareholder cash distributions of $131.0 million and 
$34.3 million in lower debt issuance cost payments.  Shareholder cash distributions decreased in 2011 due to a 
$140.0 million cash distribution made in 2010 to the Company's pre-acquisition common shareholders as part of the 
World Color press acquisition.

Free Cash Flow

Free Cash Flow is defined as cash flows provided by operating activities less purchases of property, plant and 

equipment.

The Company's management assesses Free Cash Flow as a measure to quantify cash available for (1) strategic 

capital allocation and deployment through investments in the business, including acquisitions, (2) strengthening the 
balance sheet, including debt and pension repayment, and (3) returning value to the shareholders, including dividends 
and share repurchases.  The priorities for capital allocation and deployment will change as circumstances dictate for the 
business, and Free Cash Flow can be significantly impacted by the Company's restructuring activities and other unusual 
items, such as payments related to completing the World Color Press bankruptcy process.  Free Cash Flow is a non-
GAAP measure.  Free Cash Flow should not be considered an alternative to cash flows provided by operating activities 
as a measure of liquidity.  Quad/Graphics' calculation of Free Cash Flow may be different from similar calculations used 
by other companies and, therefore, comparability may be limited.

Free Cash Flow for the year ended December 31, 2012, compared to the year ended December 31, 2011, was as 

follows:

Year Ended December 31,

2012

2011

(dollars in millions)

Net Cash Provided by Operating Activities(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Purchases of Property, Plant and Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Free Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

354.2

(103.5)

250.7

$

$

371.1

(168.3)

202.8

______________________________

(1)  Net cash provided by operating activities includes:

a.  Net restructuring payments of $113.4 million and $125.2 million for the years ended December 31, 2012 and 2011, 
respectively.  Net restructuring payments include total restructuring payments, less restructuring cash receipts of 
$14.7 million and $15.6 million related to collections of disputed pre-acquisition World Color Press notes receivable 
for the years ended December 31, 2012 and 2011, respectively.

b.  Bankruptcy payments of $10.4 million and $12.4 million for the years ended December 31, 2012 and 2011, 

respectively.

Free Cash Flow increased $47.9 million for the year ended December 31, 2012, compared to the year ended 

December 31, 2011, primarily due to a $64.8 million decrease in capital expenditures, partially offset by a $16.9 million 

56

decrease in cash flows provided by operating activities.  See the Net Cash Provided by Operating Activities section 
above for further explanations of the decrease in operating cash flows.

Description of Significant Outstanding Debt Obligations as of December 31, 2012 

As of December 31, 2012, the Company utilized a combination of debt instruments to fund cash requirements, 

including:

• 

$1.5 Billion Debt Financing Agreement discussed further below which includes:

$850.0 million revolving credit facility ($50.0 million outstanding as of December 31, 2012); 

$450.0 million Term Loan A ($444.4 million outstanding as of December 31, 2012); and

$200.0 million Term Loan B ($196.7 million outstanding as of December 31, 2012); 

•  Master Note and Security Agreement ($553.9 million outstanding as of December 31, 2012); and

• 

Facilities Agreement – a $91.3 million foreign currency denominated facilities agreement including both 
term loan and revolving credit facility components (total of $70.1 million outstanding as of December 31, 
2012).

$1.5 Billion Debt Financing Agreement 

On July 26, 2011, and as last amended on December 19, 2012, the Company entered into a $1.5 billion debt 

financing agreement with certain lenders to reduce the Company's borrowing costs with lower interest rates and to create 
more flexibility with a higher revolving credit capacity and improvement in financial terms.  The $1.5 billion debt 
financing agreement includes three different loan facilities, a Term Loan A, a Term Loan B, and a revolving credit 
facility.

The revolving credit facility in the amount of $850.0 million and the Term Loan A in the aggregate amount of 

$450.0 million each had an initial term of five years that was extended an additional year as part of the December 19, 
2012 amendment to mature on July 25, 2017.  The Term Loan B in the amount of $200.0 million has a term of seven 
years maturing on July 25, 2018, subject to certain required amortization.  At any time when the Company's total 
leverage is 3.00 to 1.00 or greater, the Company is obligated to prepay the two term loan facilities from the net proceeds 
of asset sales, casualty losses, and certain indebtedness for borrowed money, or from a portion of its excess cash flow, 
subject to certain exceptions.

Borrowings under the revolving facility and Term Loan A loans made under the $1.5 billion debt financing 
agreement bear interest at London Interbank Offered Rate ("LIBOR") plus 2.25%, or 1.25% in excess of an alternate 
base rate, and Term Loan B loans bear interest at 3.00% in excess of LIBOR, with a LIBOR floor of 1.00%, or 2.00% in 
excess of an alternative base rate at the Company's option.

The proceeds from the Term Loan A, Term Loan B and revolving credit facility were used to repay all 
outstanding balances and terminate the Company's previous $1.23 billion debt financing agreement (which included the 
$700.0 million term loan and the $530.0 million revolving credit facility), as well as to pay the $11.5 million of debt 
issuance costs incurred for the refinancing.

The $1.5 billion debt financing agreement is secured by substantially all of the unencumbered assets of the 

Company.  The $1.5 billion debt financing agreement also requires the Company to provide additional collateral to the 
lenders in certain limited circumstances.

57

Master Note and Security Agreement (sometimes referred to as senior notes)

On September 1, 1995, and as last amended on January 26, 2006, the Company entered into the Master Note 

and Security Agreement pursuant to which the Company has issued over time senior notes in an aggregate principal 
amount of $1.13 billion in various tranches.  These senior notes have a weighted-average interest rate of 7.49% at 
December 31, 2012, which is fixed to maturity, and interest is payable semiannually.  Principal payments commenced 
September 1997 and extend through April 2036.  The notes are collateralized by certain United States land, buildings and 
press and finishing equipment under the terms of the Master Note and Security Agreement.  At December 31, 2012, the 
borrowings outstanding were $553.9 million.

Facilities Agreement

On December 16, 2008, Quad/Winkowski Sp. z o.o. ("Quad/Winkowski") entered into a secured facilities 

agreement (the "Facilities Agreement").  The Facilities Agreement includes a Euro denominated term loan of 
$75.1 million that expires on December 16, 2015 (which was used to refinance Quad/Winkowski's then existing 
indebtedness) and a multicurrency revolving credit facility for $16.2 million that was renewed in 2012 and will expire on 
December 13, 2013, (which is used for Quad/Winkowski's working capital and general business needs).  At 
December 31, 2012, the borrowings outstanding on the Euro denominated term loan were $63.3 million.  At 
December 31, 2012, the borrowings outstanding on the multicurrency revolving credit facility were $6.8 million, leaving 
$9.4 million available for future borrowings.  The terms of the Facilities Agreement include a guarantee by Quad/
Graphics and a security agreement that includes collateralizing substantially all of the Quad/Winkowski assets.  The 
facilities bear interest at the aggregate of the Euro Interbank Offered Rate ("EURIBOR") or the Warsaw Interbank 
Offered Rate ("WIBOR") and margin.  The weighted-average interest rate of the Euro denominated term loan was 2.61% 
at December 31, 2012.  The weighted-average interest rate of the multicurrency revolving credit facility was 4.37% at 
December 31, 2012.

Covenants and Compliance

As of December 31, 2012, the Company's various lending arrangements included certain financial covenants 

(all financial terms, numbers and ratios in this Covenants and Compliance section are as defined in the Company's debt 
agreements).  Among these covenants, the Company was required to maintain the following as of December 31, 2012 
(for each covenant, the most restrictive measurement has been included below):

•  On a rolling twelve-month basis, the total leverage ratio, defined as total consolidated debt to consolidated 
EBITDA (as defined in the debt financing agreement), shall not exceed 3.50 to 1.00 (for the twelve months 
ended December 31, 2012, the Company's leverage ratio was 2.37 to 1.00).

•  On a rolling twelve-month basis, the minimum interest coverage ratio, defined as consolidated EBITDA to 

consolidated cash interest expense, shall not be less than 3.50 to 1.00 (for the twelve months ended 
December 31, 2012, the Company's interest coverage ratio was 7.27 to 1.00).

•  On a rolling twelve-month basis, the fixed charge coverage ratio, defined as consolidated EBITDA and rent 
expense to interest and rent expense, shall not be less than 1.50 to 1.00 (for the twelve months ended 
December 31, 2012, the Company's fixed charge coverage ratio was 4.35 to 1.00).

•  Consolidated net worth of at least $745.8 million plus 40% of positive consolidated net income 

cumulatively for each year (as of December 31, 2012, the Company's consolidated net worth under the 
most restrictive covenant per the various debt agreements was $1.16 billion).

In addition to those covenants, the $1.5 billion debt financing agreement also includes certain limitations on 
acquisitions, indebtedness, liens, dividends and repurchases of capital stock.  If the Company's total leverage ratio is 
greater than 3.00 to 1.00 (total leverage ratio as defined in the debt financing agreement), the Company is prohibited 
from making greater than $120.0 million of annual dividend payments, capital stock repurchases and certain other 
payments.  If the total leverage ratio is less than 3.00 to 1.00, there are no such restrictions.

58

As of and for the twelve-month period ended December 31, 2012, the Company was in compliance with all 

financial covenants in its debt agreements.  While the Company currently expects to be in compliance in future periods 
with all of the financial covenants, there can be no assurance that these covenants will continue to be met.  The 
Company's failure to maintain compliance with the covenants could prevent the Company from borrowing additional 
amounts and could result in a default under any of the debt agreements.  Such default could cause the outstanding 
indebtedness to become immediately due and payable, by virtue of cross-acceleration or cross-default provisions.

Pension and Postretirement Benefit Obligations

The pension, postretirement and MEPPs benefit obligations were $377.9 million and $407.0 million at 
December 31, 2012 and 2011, respectively.  The Company is focused on reducing its benefit obligation by making cash 
contributions to these plans, and, in 2012, made cash contributions to the pension and postretirement plans of 
$51.1 million and required monthly payments to the MEPPs of $11.2 million.  The Company also announced the 
elimination of life insurance coverage for all current and future retirees in all locations and elimination of postretirement 
medical benefit coverage for all future retirees who will retire after December 31, 2012, which resulted in a reduction in 
postretirement benefit obligations of $22.6 million.  Partially offsetting these items was a $51.1 million increase in 
unfunded liabilities due to the December 31, 2012 valuation (as a result of a decrease in the liability discount rate, net of 
actual 2012 asset returns).

Share Repurchase Program

On September 6, 2011, the Company's board of directors authorized a share repurchase program of up to 

$100.0 million of the Company's outstanding class A stock.  Under the authorization, share repurchases may be made at 
the Company's discretion, from time to time, in the open market and/or in privately negotiated transactions as permitted 
by federal securities laws and other legal requirements.  The timing, manner, price and amount of any repurchase will 
depend on economic and market conditions, share price, trading volume, applicable legal requirements and other factors.  
The program may be suspended or discontinued at any time.  There were no stock repurchases made during the year 
ended December 31, 2012.  As of December 31, 2012, there were $91.8 million of authorized repurchases remaining 
under the program.

Risk Management

For a discussion of the Company's exposure to market risks and management of those market risks, see Item 

7A, "Quantitative and Qualitative Disclosures About Market Risk," of this Annual Report on Form 10-K.

Off-Balance Sheet Arrangements

Except as set forth below in the Contractual Obligations and Other Commitments table and in Note 17, "Lease 
Obligations," to the consolidated financial statements in Item 8, "Financial Statements and Supplementary Data," of this 
Annual Report on Form 10-K (including operating leases and future interest on debt and capital leases to be incurred), 
the Company has no off-balance sheet arrangements, financings or special purpose entities that the Company expects to 
have a material current or future effect on financial condition, changes in financial condition, results of operations, 
liquidity, capital expenditures, capital resources or significant components of sales or expenses.

59

Contractual Obligations and Other Commitments

The Company's contractual cash obligations on continuing operations at December 31, 2012, were as follows (in 
millions):

Debt Obligations (1). . . . . . . . . . . . . . . .
Pension and Postretirement Benefits (2)
Operating Lease Obligations . . . . . . . .

Capital Lease Obligations . . . . . . . . . .
Purchase Obligations (3) . . . . . . . . . . . .
Acquisitions of Businesses (4). . . . . . . .
Total (5)(6). . . . . . . . . . . . . . . . . . . . . . . .

______________________________

Payments Due by Period

Total

2013

2014

2015

2016

2017

Thereafter

$ 1,677.1

$

175.7

$

176.1

$

207.7

$

155.3

$

403.1

$

559.2

211.0

168.3

27.8

13.8

241.5

45.4

31.6

11.5

13.8

241.5

48.3

31.5

10.3

—

—

46.6

24.5

2.5

—

—

38.8

21.5

2.0

—

—

31.9

17.7

1.5

—

—

—

41.5

—

—

—

$ 2,339.5

$

519.5

$

266.2

$

281.3

$

217.6

$

454.2

$

600.7

(1)  Debt obligations include $352.1 million for anticipated future interest payments.  With respect to the variable interest rate 

portions of the debt, the interest amounts were calculated by applying the December 31, 2012, weighted-average interest rate to 
determine the value of future interest payments.  For the Master Note and Security Agreement, the weighted-average interest rate 
of the notes was applied to the average principal balance outstanding for each time period.  Amounts included in "Thereafter" 
include principal payments and estimated interest expense through 2036.

(2)  For the pension and postretirement benefits, contributions and benefit payments to be funded from Company assets included in 
the table have been actuarially estimated over a five year period.  While benefit payments under these benefit plans are expected 
to continue beyond 2017, the Company believes that an estimate beyond this period is unreasonable.  The contractual obligations 
table above does not include a $87.4 million estimated withdrawal liability for the U.S. World Color Press MEPPs due to the 
uncertainty with the amount and timing of any potential withdrawal liability payment.  See the "Pension and Postretirement 
Benefit Obligations" section above for further discussion of the withdrawal from the MEPPs.

(3)  Purchase obligations consist primarily of $12.2 million in firm commitments to purchase press and finishing equipment and other 

operational purchase requirements.

(4)  Acquisition of businesses represents the purchase price to be paid upon closure of the acquisition of Vertis.  On October 10, 2012, 
the Company and Vertis announced the execution of an Asset Purchase Agreement pursuant to which the Company acquired 
substantially all of the assets comprising Vertis' businesses.  In accordance with the Asset Purchase Agreement, the Company 
made a $25.9 million deposit to be held in escrow and applied to the purchase price upon closure of the deal.  The acquisition was 
completed on January 16, 2013, subsequent to year end, and the remaining purchase price of $241.5 million was paid to Vertis.

(5)  The contractual obligations table above does not include reserves for uncertain tax positions recorded in accordance with the 

accounting guidance on uncertainties in income taxes.  The Company has taken tax positions for which the ultimate amount and 
the year(s) any necessary payments will be made that pertain to those tax positions is uncertain.  The reserve for uncertain tax 
positions prior to interest and penalties is $46.5 million as of December 31, 2012.  The Company has also recorded accruals for 
interest and penalties related to uncertain tax positions of $5.1 million and $0.9 million, respectively, as of December 31, 2012.

(6)  The contractual obligations table above does not include the share repurchase program as no repurchases are required under the 
program.  See the "Share Repurchase Program" section above for further discussion, including the maximum potential cash 
payments under the program.

Critical Accounting Policies and Estimates

The Company's consolidated financial statements are prepared in accordance with GAAP.  The Company's most 

critical accounting policies are those that are most important to the portrayal of its financial condition and results of 
operations, and which require the Company to make its most difficult and subjective estimates.  Management is required 
to make judgments and estimates that affect the reported amounts of assets and liabilities, the disclosure of contingent 
assets and liabilities at the date of the statements, and the reported amounts of revenues and expenses during the 

60

reporting period.  The Company bases its estimates on historical experience and on various other assumptions that are 
believed to be reasonable under the circumstances.  The Company's management believes that such judgments and 
estimates are made with consistent and appropriate methods based on information available at the time, and that any 
reasonable deviation from those judgments and estimates would not have a material impact on the Company's 
consolidated financial position or results of operations.  Actual results may differ from these estimates under different 
assumptions or conditions.  To the extent that the estimates used differ from actual results, adjustments to the 
consolidated statements of operations and corresponding consolidated balance sheets would be necessary.  These 
adjustments would be made in future statements.

The Company has identified the following as its critical accounting policies and estimates.

Revenue Recognition

The Company recognizes its printing revenues upon transfer of title and the passage of risk of loss, which is 

generally upon shipment to the customer.  Under agreements with certain customers, products may be stored by the 
Company for future delivery.  In these situations, the Company may receive warehouse management fees for the services 
it provides.  In certain of these cases, delivery and billing schedules are outlined in the customer agreement and product 
revenue is recognized when manufacturing is complete, title and risk of loss transfer to the customer, and there is a 
reasonable assurance as to collectability.  Product returns are not significant because the majority of products are 
customized; however, the Company accrues for the estimated amount of customer allowances at the time of sale based 
on historical experience and known trends.

Revenue from services is recognized as services are performed.  Revenues related to the Company's imaging 

operations, which include digital content management, photography, color services and page production, are recognized 
in accordance with the terms of the contract, typically upon completion of the performed service and acceptance by the 
customer.  With respect to the Company's logistics operations, which include the delivery of printed material, the 
Company recognizes revenue upon completion of the delivery of services.

The Company also manufactures printing-related auxiliary equipment to ensure industry leading technology for 

its own printing operations as well as to sell to other businesses.  Revenue is generally recognized for the equipment 
sales at time of shipment.  Revenue from services related to the installation of equipment at customer sites are recognized 
upon completion of the installation.  Payments can be received from customers during the manufacture of equipment and 
prior to shipment, or in the case of the installation services prior to completion of the installation.  In all cases when 
payments are received in advance of meeting the applicable revenue recognition criteria, deferred revenue is recorded 
until the revenue recognition criteria are subsequently met.

Services account for greater than 10% of the Company's consolidated net sales; therefore, net sales and related 

costs of sales of products and services have been included as separate line items in the consolidated statements of 
operations in Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K.

Certain revenues earned by the Company require judgment to determine if revenue should be recorded gross as 

a principal or net of related costs as an agent.  Billings for third-party shipping and handling costs, primarily in the 
Company's logistics operations, and out-of-pocket expenses are recorded gross in net sales and cost of sales in the 
consolidated statements of operations in Item 8, "Financial Statements and Supplementary Data," of this Annual Report 
on Form 10-K.  Many of the Company's operations process materials, primarily paper, that may be supplied directly by 
customers or may be purchased by the Company and sold to customers.  No revenue is recognized for customer-supplied 
paper.  Revenues for Company-supplied paper are recognized on a gross basis.

Impairment of Goodwill

The allocation of the purchase price for business combinations requires management estimates and judgment as 
to expectations for future cash flows of the acquired business and the allocation of those cash flows to identifiable assets 
and liabilities assumed, including valuations performed by third-party appraisers when appropriate, in determining the 
estimated fair value for purchase price allocation purposes.  Goodwill is measured as the excess of the purchase price 

61

over the fair value assigned to the identifiable assets acquired and liabilities assumed.  Changes in management's 
estimates or judgments, including changes based on actual results differing from the estimates and judgments used in the 
purchase price allocation process, could result in an impairment charge, and such a charge could have a material adverse 
effect on the Company's results of operations.

Accounting guidance requires that goodwill impairment is to be tested at the reporting unit level on at least an 
annual basis.  Within its three reportable segments, the Company has identified three reporting units: (1) United States, 
(2) Latin America and (3) Europe.  As of December 31, 2012, the amount of goodwill included in continuing operations 
totaled $768.6 million, of which $738.2 million was allocated to the United States reporting unit and $30.4 million was 
allocated to the Latin America reporting unit.  The European reporting unit has no goodwill allocated to it.

The Company performs its annual goodwill impairment test as of October 31, or more frequently if an event 

occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its 
carrying value.  A multi-step method is used for determining goodwill impairment, which includes the option of first 
performing a qualitative assessment to determine whether the existence of events or circumstances leads to a 
determination that it is more likely than not that the fair value of the reporting unit is less than its carrying amount.  The 
Company did not apply this optional qualitative assessment in its annual goodwill impairment test.  In the first step, the 
Company compares the estimated fair value of each reporting unit with goodwill allocated to it to its carrying amount, 
including the goodwill.  Fair value is determined using an equal weighting of both the income and market approaches.  
Under the income approach, the Company determines fair value based on estimated future cash flows discounted by an 
estimated weighted-average cost of capital, which reflects the overall level of inherent risk and the rate of return an 
outside investor would expect to earn.  Under the market approach, the Company derives the fair value of the reporting 
units based on market multiples of comparable publicly-traded companies.  This fair value determination is categorized 
as Level 3 in the fair value hierarchy.  If the carrying amount of such reporting unit exceeds the estimated fair value, step 
two is completed to determine the amount of the impairment charge.  Step two requires the allocation of the estimated 
fair value of the reporting unit to the assets, including any unrecognized intangible assets, and liabilities in a hypothetical 
purchase price allocation.  Any remaining unallocated fair value represents the implied fair value of the goodwill, which 
is then compared to the corresponding carrying value of the goodwill to compute the goodwill impairment charge.  The 
Company's methodologies for valuing goodwill are applied consistently on a year-over-year basis.  The assumptions 
used in performing the 2012 impairment calculations were evaluated in light of market and business conditions.  The 
Company continues to believe that the discounted cash flow model and market multiples model provide a reasonable and 
meaningful fair value estimate based upon the reporting units' projections of future operating results and cash flows and 
replicates how market participants would value the Company's reporting units.

As discussed above, goodwill is tested annually for impairment or more frequently if events or changes in 

circumstances indicate that it is more likely than not that the fair value of a reporting unit is below its carrying value.  
One of these indicators is a change in business climate, which may be evidenced by, among other things, a decline in a 
company's market capitalization below book value for a sustained period of time.  During certain periods in 2012 and 
2011, the Company's market capitalization was below its book value.  Accordingly, the Company monitors changes in 
the share price between annual impairment tests to ensure that the estimated fair value of the reporting units continues to 
exceed the carrying value of the net assets of the reporting units.  A decline in market capitalization that corresponds to 
an overall deterioration in stock market conditions is considered to be less of an indicator of goodwill impairment than a 
unilateral decline in the Company market capitalization, which would reflect adverse changes in the Company's 
underlying operating performance, cash flows, financial condition and/or liquidity.  In the event that the Company's 
market capitalization declines below its book value, the reason for the decline is considered when assessing whether a 
potential goodwill impairment exists.  The Company believes that fluctuations in share price may not necessarily reflect 
underlying values.

As of July 31, 2012, the Company's market capitalization remained below the Company's carrying value of its 

equity for approximately one year, which is considered by the Company to be a sustained period of time.  As a result, the 
Company conducted an interim goodwill impairment assessment of the United States and Latin American reporting units 
which included comparing the carrying amount of net assets, including goodwill, of each reporting unit to its respective 
fair value as of July 31, 2012, the date of the interim assessment.  The European reporting unit does not have any 
goodwill associated with it.

62

In performing the interim impairment assessment as of July 31, 2012, fair value was determined using an equal 

weighting of both the income and market approaches.  Significant assumptions used under the income approach 
included: estimated future cash flows including expected future revenue growth, profit margins, capital expenditures, and 
working capital levels, a weighted-average cost of capital of 9.9% for the United States reporting unit and 13.8% for the 
Latin America reporting unit and terminal value multiples.  Estimated future cash flows were based on the Company's 
internal projection models, industry projections and other assumptions deemed reasonable by management.  Significant 
assumptions used under the market approach included: a control premium based on similar transactions, selection of the 
guideline public companies and selected market multiples.  Management concluded that no impairment existed as of 
July 31, 2012, because the estimated fair value of each of the Company's United States and Latin American reporting 
units exceeded its carrying amount.

In performing the Company's annual impairment assessment as of October 31, 2012, fair value was determined 

using an equal weighting of both the income and market approaches.  Significant assumptions used under the income 
approach included: estimated future cash flows including expected future revenue growth, profit margins, capital 
expenditures, and working capital levels, a weighted average cost of capital of 9.6% for the United States reporting unit 
and 13.3% for the Latin America reporting unit and terminal value multiples.  Estimated future cash flows were based on 
the Company's internal projection models, industry projections and other assumptions deemed reasonable by 
management.  Significant assumptions used under the market approach included: a control premium based on similar 
transactions, selection of the guideline public companies and selected market multiples.  Management concluded that no 
impairment existed as of October 31, 2012, because the estimated fair value of each of the Company's United States and 
Latin American reporting units exceeded its carrying amount.  No additional indications of impairment have been 
identified between October 31, 2012, and December 31, 2012.

In addition, the Company performed a sensitivity analysis as of both July 31, 2012, and October 31, 2012, on 

the material assumptions used in the discounted cash flow valuation models for the two reporting units to which 
goodwill has been allocated.  Further, in performing both the interim and annual goodwill impairment assessments, the 
percentage by which estimated fair value exceeded carrying value was more than 10% in both the United States and 
Latin America reporting units.  Based on the goodwill impairment assessments performed, no goodwill impairment 
charge pertaining to goodwill from continuing operations has been required to be recorded during the years ended 
December 31, 2012 or 2011.  However, the Company recorded a $13.9 million goodwill impairment charge during the 
third quarter of 2011 for the pending sale of the Canadian discontinued operations due to the carrying value of the 
Canadian net assets exceeding the estimated fair value of the Mexican assets acquired from Transcontinental.  The 
goodwill impairment loss is included in the loss from discontinued operations in the consolidated statements of 
operations for the year ended December 31, 2011.

Impairment of Property, Plant and Equipment and Finite-lived Intangible Assets

The Company performs impairment evaluations of its long-lived assets, of which the most significant are 
property, plant and equipment and the customer relationship intangible assets recorded with the World Color Press 
acquisition, whenever business conditions, events or circumstances indicate that those assets may be impaired, including 
whether the estimated useful life of such long-lived assets may warrant revision or whether the remaining balance of an 
asset may not be recoverable.  Assessing the impairment of long-lived assets requires the Company to make important 
estimates and assumptions, including, but not limited to, the expected future cash flows that the assets will generate, how 
the assets will be used based on the strategic direction, their remaining useful life and their residual value, if any.  
Considerable judgment is also applied in incorporating the potential impact of the current economic climate on customer 
demand and selling prices, the cost of production and the limited activity on secondary markets for the assets and on the 
cost of capital.  When the estimated future undiscounted cash flows to be generated by the assets are less than the 
carrying value of the long-lived assets, the assets are written down to fair value and a charge is recorded to current 
operations.  The Company uses internal undiscounted cash flow estimates, quoted market prices when available and 
independent appraisals, as appropriate, to determine fair value.  Based on the assessments completed during the years 
ended December 31, 2012, 2011 and 2010 the Company recognized total fixed asset impairment charges of 
$23.0 million, $13.8 million and $32.9 million, respectively, primarily related to the Company's closure and exit from 16 

63

manufacturing facilities.  There were no impairment charges recorded during 2012, 2011 or 2010 for the customer 
relationship intangibles.

The Company continues to monitor groups of assets to identify any new events or changes in circumstances that 
could indicate that their carrying values are not recoverable, particularly in light of potential declines in profitability that 
may result from the highly competitive industry landscape and continued uncertainty in the global economy.  In the event 
that there are significant and unanticipated changes in circumstances, such as significant adverse changes in business 
climate, adverse actions by regulators, unanticipated competition, loss of key customers and/or changes in technology or 
markets, or that actual results differ from management's estimates, a provision for impairment could be required in a 
future period.

Pension and Postretirement Benefit Plans

As a result of the acquisition of World Color Press, the Company acquired multiple pension and postretirement 
defined benefit plans.  Pension plan costs are determined using actuarial methods and are funded through contributions 
determined in accordance with the projected benefit method pro-rated on service.  The Company records amounts 
relating to its pension and postretirement benefit plans based on calculations which include various actuarial assumptions 
including discount rates, mortality, assumed rates of return, compensation increases, turnover rates and health care cost 
trend rates.  The Company reviews its actuarial assumptions on an annual basis and modifies the assumptions based on 
current rates and trends when it is appropriate to do so.  The effects of modifications are recognized immediately on the 
consolidated balance sheet, but are generally amortized into operating earnings over future periods, with the deferred 
amount recorded in accumulated other comprehensive income (loss) on the consolidated balance sheet.  The Company 
believes that the assumptions utilized in recording its obligations under its plans are reasonable based on its experience, 
market conditions and input from its actuaries and investment advisors.  When an event gives rise to both a curtailment 
and a settlement, the curtailment is accounted for prior to the settlement.  The Company's measurement date to measure 
the defined benefit plan assets and the projected benefit obligation is December 31.  For the purposes of calculating the 
expected return on plan assets, those assets are valued at fair value.

The Company determines its assumption for the discount rate to be used for purposes of computing annual 

service and interest costs for each pension plan based on an index of high-quality corporate bond yields and matched-
funding yield curve analysis as of that date.  The weighted-average discount rate for the pension plans at December 31, 
2012, was 3.9%, and for the postretirement benefit plans was 2.8%.

The Company employs a total return on investment approach for its pension plans whereby a diversified mix of 

equities and fixed income investments are used to maximize the long-term pension plan assets.  The intent of this 
strategy is to outperform the growth in plan liabilities over the long run, such that plan contributions can be decreased, 
balanced with maintaining a lower degree of investment risk.  Risk tolerance is established through careful consideration 
of plan liabilities, plan funded status, and corporate financial condition.  Equity investments are diversified across 
geography and market capitalization through investments in U.S. large-capitalization stocks, U.S. small-capitalization 
stocks and international securities.  Investment risk is measured and monitored on an ongoing basis through annual 
liability measurements, periodic asset/liability studies and quarterly investment portfolio reviews.  The expected long-
term rate of return for plan assets is based upon many factors including expected asset allocations, historical asset 
returns, current and expected future market conditions and risk.  The target asset allocation is 65% equity, 35% fixed 
income.  The actual asset allocation as of December 31, 2012, was approximately 64% equity, 35% debt securities and 
1% other.  The expected return on plan assets assumption at December 31, 2012 and 2011 was 6.5% for the Company's 
funded U.S. pension plans.  Certain pension plans and all postretirement benefit plans are unfunded (those plans do not 
hold plan assets).

The health care cost trend rates used in valuing the Company's postretirement medical benefit obligations are 

established based upon actual health care cost trends and consultation with actuaries and benefit providers.  At 
December 31, 2012, the current weighted average health care cost trend rate assumption for the U.S. postretirement plans 
was 7.8% for both pre-age and post-age 65 participants.  The current trend rate gradually decreases to an ultimate trend 
rate of 5.0%.  A one percentage point increase in the assumed health care cost trend rate would increase the 
postretirement benefit obligation by $0.2 million and increase the postretirement benefit service and interest cost 

64

components, net by $0.1 million.  A one percentage point decrease in the assumed health care cost trend rate would 
decrease the postretirement benefit obligation by $0.2 million and decrease the postretirement benefit service and interest 
cost components, net by $0.1 million.

In addition, as a result of the acquisition of World Color Press, the Company participates in MEPPs.  The 
Company records the required cash contributions to the MEPPs as expenses in the period incurred and a liability is 
recognized for any contributions due and unpaid, consistent with the accounting for defined contribution plans.  In 2010, 
due to the significantly underfunded status of the MEPPs, the Company withdrew from all significant MEPPs and 
replace these benefits with a Company sponsored "pay as you go" defined contribution plan.  As a result of the decision 
to withdraw, the Company recorded an estimated withdrawal liability for the MEPPs as part of the purchase price 
allocation process based on information received from the MEPP's trustees.  The estimated withdrawal liability will be 
updated as new withdrawal liability projections are provided from each plan's trustees until the final withdrawal liability 
is determined.  The exact amount of its withdrawal liability could be higher or lower than the estimate depending on, 
among other things, the nature and timing of any triggering events and the funded status of the plans at that time.

Accounting for Income Taxes

In connection with the July 2, 2010 acquisition of World Color Press and the public registration of the 
Company's class A stock, the Company changed the tax status of any S corporation entities within the Quad/Graphics 
legal structure to C corporation status under the provisions of the Internal Revenue Code.  From that point forward, all of 
the Company's legal entities are subject to federal and state income taxes.

The Company accounts for income taxes under the asset and liability method, which requires the recognition of 
deferred tax assets and liabilities for the expected future tax consequences of items reported in the financial statements.  
Under this method, deferred tax assets and liabilities are measured based on the differences between the financial 
statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are 
expected to reverse.  The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in 
the period that includes the effective date of enactment.

The Company records net deferred tax assets to the extent the Company believes these assets will more likely 

than not be realized.  This determination is based upon all available positive and negative evidence, including future 
reversals of existing taxable temporary differences, projected future taxable income, tax planning strategies, and recent 
financial operations.  The realization of deferred tax assets depends upon the Company's ability to generate future taxable 
income.  The Company has recorded deferred tax assets related to domestic and foreign tax loss and credit 
carryforwards.  The Company evaluates these deferred tax assets by tax jurisdiction.  The utilization of these tax assets is 
limited by the amount of taxable income expected to be generated within the allowable carryforward period, and other 
factors.  Accordingly, management has provided a valuation allowance to reduce certain of these deferred tax assets 
when management has concluded that, based on the weight of available evidence, it is more likely than not that the 
deferred tax assets will not be fully realized.  If actual results differ from these estimates, or the estimates are adjusted in 
future periods, adjustments to the valuation allowance might need to be recorded.

The Company is regularly audited by foreign and domestic tax authorities.  These audits occasionally result in 

proposed assessments where the ultimate resolution might result in the Company owing additional taxes, including in 
some cases, penalties and interest.  The Company recognizes a tax position in its consolidated financial statements when 
it is more likely than not that the position would be sustained upon examination by tax authorities.  This recognized tax 
position is then measured at the largest amount of benefit that is greater than fifty-percent likely of being recognized 
upon ultimate settlement.  The Company recognizes interest and penalties related to unrecognized tax benefits in income 
tax expense.

The determination of the Company's worldwide tax provision and related tax assets and liabilities requires the 

use of significant judgment, estimates, and the interpretation of complex tax laws.  In the ordinary course of business, 
there are transactions and calculations where the final tax outcome is uncertain.  While the Company believes it has the 
appropriate support for the positions taken, certain positions may be successfully challenged by taxing authorities.  The 
Company applies the provisions of the authoritative guidance on accounting for uncertain tax positions to determine the 

65

appropriate amount of tax benefits to be recognized with respect to uncertain tax positions.  The consolidated financial 
statements as of December 31, 2012 and 2011 reflect these tax positions.  The determination of the Company's 
worldwide tax provision includes the impact of any changes to the amount of tax benefits recognized with respect to 
uncertain tax positions.  Although management believes that its estimates are reasonable, the final outcome of uncertain 
tax positions may be materially different from that which is reflected in the Company's historical financial statements.

During the year ended December 31, 2012, the Company recorded an adjustment to correct deferred tax 
liabilities related to property, plant and equipment associated with the 2010 acquisition of World Color Press.  The 
Company believes that this correction was not material to its consolidated financial statements for the year ended 
December 31, 2012, or prior period consolidated financial statements.  The impact was to decrease long-term deferred 
income tax liabilities and goodwill by $42.5 million and $19.2 million, respectively, and to increase other long-term 
liabilities by $23.3 million.  There was no impact to the consolidated statements of operations, the consolidated 
statements of comprehensive income and the consolidated statements of cash flows.

New Accounting Pronouncements

In May 2011, the Financial Accounting Standards Board ("FASB") issued new guidance on fair value 
measurements.  This new guidance amends the definition of fair value measurement principles and disclosure 
requirements to eliminate differences between GAAP and International Financial Reporting Standards.  This new 
guidance requires new quantitative and qualitative disclosures about the sensitivity of recurring Level 3 measurement 
disclosures, as well as transfers between Level 1 and Level 2 of the fair value hierarchy.  The Company adopted this 
guidance effective January 1, 2012.  The adoption of this guidance impacted the Company's disclosures and had no 
impact on the Company's consolidated financial position, results of operations or cash flows.

66

Item 7A. 

Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to a variety of market risks which may adversely impact the Company's results of 
operations and financial condition, including changes in interest and foreign currency exchange rates, changes in the 
economic environment that would impact credit positions and changes in the prices of certain commodities.  The 
Company's management takes an active role in the risk management process and has developed policies and procedures 
that require specific administrative and business functions to assist in the identification, assessment and control of 
various risks.  These risk management strategies may not fully insulate the Company from adverse impacts due to market 
risks.

Interest Rate Risk

The Company is exposed to interest rate risk on variable rate debt obligations and price risk on fixed rate debt 

and capital leases.  As of December 31, 2012, the Company had fixed rate debt and capital leases outstanding of 
$579.6 million at a current weighted average interest rate of 7.4% and variable rate debt outstanding of $771.1 million at 
a current weighted average interest rate of 3.1%.  The variable rate debt outstanding at December 31, 2012, is primarily 
comprised of the $1.5 billion variable rate debt financing agreement entered into in July 2011, including $444.4 million 
outstanding on the $450.0 million term loan A, $196.7 million outstanding on the $200.0 million term loan B and 
$50.0 million outstanding on the $850.0 million revolving credit facility, as well as $70.1 million of international 
variable rate debt.  The term loan B bears interest primarily based on LIBOR; however, it is subject to a 1.0% LIBOR 
minimum rate and thus the interest rate on the term loan B will not begin to fluctuate until LIBOR exceeds that 
percentage.  At December 31, 2012, LIBOR was significantly lower than that 1.0% LIBOR minimum rate, and as a result 
the interest on the term loan B would not fluctuate with a 10% increase in the market interest rate.  Excluding the term 
loan B, a hypothetical change in the interest rate of 10% from the Company's current weighted average interest rate on 
variable rate debt obligations of 3.0% would not have a material impact on the Company's interest expense.  A 
hypothetical 10% change in market interest rates would change the fair value of fixed rate debt at December 31, 2012, by 
approximately $17.4 million.

Foreign Currency Risk and Translation Exposure

The Company is exposed to the impact of foreign currency fluctuations in certain countries in which it operates.  

The exposure to foreign currency movements is limited in most countries because the operating revenues and expenses 
of its various subsidiaries and business units are substantially in the local currency of the country in which they operate.  
Although operating in local currencies may limit the impact of currency rate fluctuations on the results of operations of 
the Company's non-U.S. subsidiaries and business units, fluctuations in such rates may affect the translation of these 
results into the Company's consolidated financial statements.  To the extent revenues and expenses are not in the 
applicable local currency, the Company may enter into foreign exchange forward contracts to hedge the currency risk.

The Company's hedging operations have historically not been material, and gains or losses from these 
operations have not been material to the Company's results of operations, financial position or cash flows.  The Company 
does not use derivative financial instruments for trading or speculative purposes.

These international operations are subject to risks typical of international operations, including, but not limited 
to, differing economic conditions, changes in political climate, potential restrictions on the movement of funds, differing 
tax structures, and other regulations and restrictions.  Accordingly, future results could be adversely impacted by changes 
in these or other factors.

Credit Risk

Credit risk is the possibility of loss from a customer's failure to make payments according to contract terms.  

Prior to granting credit, each customer is evaluated in an underwriting process, taking into consideration the prospective 
customer's financial condition, past payment experience, credit bureau information and other financial and qualitative 
factors that may affect the customer's ability to pay.  Specific credit reviews and standard industry credit scoring models 
are used in performing this evaluation.  Customers' financial condition is continuously monitored as part of the normal 

67

course of business.  Some of the Company's customers are highly leveraged or otherwise subject to their own operating 
and regulatory risks.  Based on those customer account reviews and due to the continued uncertainty of the global 
economy, the Company has established an allowance for doubtful accounts of $70.8 million as of December 31, 2012, 
and during the year ended December 31, 2012, the Company recorded provisions for doubtful accounts of $3.2 million.

The Company had a large, diverse customer base prior to the acquisition of World Color Press; however, the 

credit risk from customer concentration further decreased after the acquisition with the addition of new customers, 
geographies and products the Company now produces.  The Company does not have a high degree of concentration with 
any single customer account.  During the year ended December 31, 2012, the Company's largest customer accounted for 
less than 5% of the Company's net sales.  Even if the Company's credit review and analysis mechanisms work properly, 
the Company may experience financial losses in its dealings with customers and other parties.  Any increase in 
nonpayment or nonperformance by customers could adversely impact the Company's results of operations and financial 
condition.  Economic disruptions could result in significant future charges.

Commodity Risk

The primary raw materials used by the Company are paper, ink and energy.  At this time, the Company's supply 
of raw materials is readily available from numerous suppliers; however, based on market conditions, that could change in 
the future.  The Company generally buys these raw materials based upon market prices that are established with the 
vendor as part of the purchase process.

The majority of paper used in the printing process is supplied directly by the Company's customers.  For those 

customers that do not supply paper, the Company generally includes price adjustment clauses in sales contracts.  The 
Company produces the majority of ink used in its print production.  Raw materials for the ink manufacturing process are 
purchased externally from a variety of suppliers.  The Company generally includes price adjustment clauses for ink and 
other critical raw materials in the printing process in its sales contracts.

The Company generally cannot pass on to customers the impact of higher electric and natural gas energy prices 

on its manufacturing costs, and increases in energy prices result in higher manufacturing costs for certain of its 
operations.  The Company mitigates its risk through natural gas hedges when appropriate.  In its logistic operations, 
however, the Company is able to pass a substantial portion of any increase in fuel prices directly to its customers.

As a result, management believes a hypothetical 10% change in the price of paper and other raw materials 

would not have a significant direct impact on the Company's consolidated annual results of operations or cash flows; 
however, significant increases in commodity pricing or tight supply could influence future customers' demand for printed 
products.  Inflation has not had a significant impact on the Company historically.

68

Item 8. 

Financial Statements and Supplementary Data

Quarterly Financial Data (Unaudited) 

The following table sets forth selected financial information for each of the eight quarters in the two-year period 

ended December 31, 2012.  This unaudited information has been prepared by the Company on the same basis as the 
consolidated financial statements and includes all normal recurring adjustments necessary to present this information 
fairly when read in conjunction with the Company's audited consolidated financial statements and the notes thereto.

UNAUDITED INTERIM FINANCIAL INFORMATION
(In millions, except per share data)

Year Ended December 31,

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Full Year

2012
Net sales(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Operating income (loss) from continuing operations(1). . . . . . . . . . . . . . . . . . . . . .

$

989.6
1.9

934.2
(9.6)

$ 1,039.7
59.1

$ 1,130.5
55.1

$ 4,094.0
106.5

Net earnings (loss) from continuing operations(1) . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss from discontinued operations, net of tax(2) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain (loss) on disposal of discontinued operations, net of tax(2). . . . . . . . . . . . . . .
Net earnings (loss). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings (loss) attributable to Quad/Graphics common shareholders(1) . . . . . .
Earnings (loss) per diluted share attributable to Quad/Graphics common
shareholders

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss per diluted share attributable to Quad/Graphics common shareholders . .

Closing stock price high . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Closing stock price low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Closing stock price at quarter-end. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15.4
(3.2)
35.3

47.5

47.4

0.33
0.68

1.01

16.22
11.75

13.90

(20.8)
—
—

(20.8)

(20.8)

(0.44)
—

(0.44)

14.38
11.91

14.38

39.7
—
—

39.7

39.8

0.84
—

0.84

19.89
14.55

16.96

22.0
—
(1.3)

20.7

21.0

0.42
(0.03)

0.39

20.65
14.55

20.39

56.3
(3.2)
34.0

87.1

87.4

1.13
0.65

1.78

20.65
11.75

20.39

2011
Net sales(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,022.4
Operating income from continuing operations(1). . . . . . . . . . . . . . . . . . . . . . . . . . .
24.8

$

977.2
10.9

$ 1,109.4
56.1

$ 1,215.6
65.1

$ 4,324.6
156.9

Net earnings (loss) from continuing operations(1) . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) from discontinued operations, net of tax(2). . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to Quad/Graphics common shareholders(1) . . . . . . . . . . . . . .
Earnings (loss) per diluted share attributable to Quad/Graphics common 
shareholders

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss per diluted share attributable to Quad/Graphics common shareholders . .

Closing stock price high . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Closing stock price low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Closing stock price at quarter-end. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
______________________________

3.0
(10.3)

(7.3)

(7.3)

0.06
(0.21)

(0.15)

45.12
41.75
42.54

(14.4)
4.2

(10.2)

(10.3)

(0.31)
0.09

(0.22)

42.78
38.01
38.86

(5.5)
(16.8)

(22.3)

(22.4)

(0.12)
(0.36)

(0.48)

39.10
18.00
18.07

8.9
(15.7)

(6.8)

(6.9)

0.19
(0.34)

(0.15)

20.70
12.63
14.34

(8.0)
(38.6)

(46.6)

(46.9)

(0.18)
(0.82)

(1.00)

45.12
12.63
14.34

(1)  Reflects results of acquired businesses from the relevant acquisition dates.

(2)  The results of operations of the Company's Canadian operations are included in the loss from discontinued operations (see 

Note 4, "Discontinued Operations," to the consolidated financial statements in Item 8 of this Annual Report on Form 10-K).  The 
Company's Canadian operations were originally acquired by the Company as part of the World Color Press acquisition on July 2, 
2010.  On March 1, 2012, the Company completed the sale of its Canadian operations to Transcontinental resulting in a gain on 
disposal of discontinued operations (see Note 3 for a description of the business exchange transaction).

69

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of
Quad/Graphics, Inc. and subsidiaries:

We have audited the accompanying consolidated balance sheets of Quad/Graphics, Inc. and subsidiaries (the 
"Company") as of December 31, 2012 and 2011, and the related consolidated statements of operations, comprehensive 
income (loss), redeemable equity, common stock and other equity and non-controlling interests, and cash flows for each 
of the three years in the period ended December 31, 2012.  These financial statements are the responsibility of the 
Company's management.  Our responsibility is to express an opinion on the financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 

(United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the financial statements are free of material misstatement.  An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the 
accounting principles used and significant estimates made by management, as well as evaluating the overall financial 
statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial 

position of Quad/Graphics, Inc. and subsidiaries at December 31, 2012 and 2011, and the results of their operations and 
their cash flows for each of the three years in the period ended December 31, 2012, in conformity with accounting 
principles generally accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board 
(United States), the Company's internal control over financial reporting as of December 31, 2012, based on the criteria 
established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission and our report dated March 8, 2013 expressed an unqualified opinion on the Company's internal 
control over financial reporting.

/s/ Deloitte & Touche LLP

Milwaukee, Wisconsin
March 8, 2013

70

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of
Quad/Graphics, Inc. and subsidiaries:

We have audited the internal control over financial reporting of Quad/Graphics, Inc. and subsidiaries (the 

"Company") as of December 31, 2012, based on criteria established in Internal Control—Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway Commission.  The Company's management is 
responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness 
of internal control over financial reporting, included in the accompanying Management's Report on Internal Control 
Over Financial Reporting.  Our responsibility is to express an opinion on the Company's internal control over financial 
reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 

(United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether effective internal control over financial reporting was maintained in all material respects.  Our audit included 
obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, 
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and 
performing such other procedures as we considered necessary in the circumstances.  We believe that our audit provides a 
reasonable basis for our opinion.

A company's internal control over financial reporting is a process designed by, or under the supervision of, the 
company's principal executive and principal financial officers, or persons performing similar functions, and effected by 
the company's board of directors, management, and other personnel to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles.  A company's internal control over financial reporting includes those policies 
and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting 
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the 
financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of 

collusion or improper management override of controls, material misstatements due to error or fraud may not be 
prevented or detected on a timely basis.  Also, projections of any evaluation of the effectiveness of the internal control 
over financial reporting to future periods are subject to the risk that the controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial 

reporting as of December 31, 2012, based on the criteria established in Internal Control—Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board 

(United States), the consolidated financial statements as of and for the year ended December 31, 2012 of the Company 
and our report dated March 8, 2013 expressed an unqualified opinion on those consolidated financial statements.

/s/ Deloitte & Touche LLP

Milwaukee, Wisconsin
March 8, 2013

71

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in millions, except per share data)

Year Ended December 31,

2012

2011

2010

Net sales

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3,638.6

$

3,825.6

$

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cost of sales

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expenses

Selling, general and administrative expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring, impairment and transaction-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . .

455.4

4,094.0

2,848.3

335.2

3,183.5

347.1

338.6

118.3

499.0

4,324.6

2,921.7

380.4

3,302.1

407.0

344.6

114.0

2,813.7

372.1

3,185.8

2,131.1

275.2

2,406.3

303.0

267.4

147.5

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,987.5

4,167.7

3,124.2

Operating income from continuing operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

106.5

$

156.9

$

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss on debt extinguishment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings (loss) from continuing operations before income taxes and equity in earnings of
unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings (loss) from continuing operations before equity in earnings of unconsolidated entities .

Equity in earnings of unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

84.0

—

22.5

(31.5)

54.0

2.3

108.0

34.0

14.9

26.0

(11.1)

3.1

61.6

92.9

—

(31.3)

223.2

(254.5)

9.1

Net earnings (loss) from continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

56.3

$

(8.0) $

(245.4)

Loss from discontinued operations, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gain on disposal of discontinued operations, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Net (earnings) loss attributable to noncontrolling interests. . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings (loss) attributable to Quad/Graphics common shareholders . . . . . . . . . . . . . . . $

Earnings (loss) per share attributable to Quad/Graphics common shareholders:

Basic:

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings (loss) per share attributable to Quad/Graphics common shareholders. . . . . . $

Diluted:

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings (loss) per share attributable to Quad/Graphics common shareholders. . . . . . $

Weighted average number of common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

$

(3.2)

34.0

87.1

0.3

87.4

1.14

0.66

1.80

1.13

0.65

1.78

46.8

47.2

(38.6)

—

(46.6) $

(0.3)

(46.9) $

(0.18) $

(0.82)

(1.00) $

(0.18) $

(0.82)

(1.00) $

47.1

47.1

(4.6)

—

(250.0)

(0.1)

(250.1)

(6.55)

(0.12)

(6.67)

(6.55)

(0.12)

(6.67)

37.5

37.5

See accompanying Notes to Consolidated Financial Statements.

72

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(in millions)

Year Ended December 31,

2012

2011

2010

Net earnings (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

87.1

$

(46.6) $

(250.0)

Other comprehensive income (loss)

Currency translation adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Translation of long-term loans to foreign subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension and other postretirement benefit plans:

Prior service credit arising during period. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net gain (loss) arising during period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization of prior service credit included in net earnings (loss) . . . . . . . . . . . . . .

Amortization of net actuarial loss included in net earnings (loss). . . . . . . . . . . . . . . .

Plan curtailments/settlements included in net earnings (loss) . . . . . . . . . . . . . . . . . . .

Pension and other postretirement benefit plans, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6.5

(1.6)

—

(28.7)

(3.4)

(0.1)

(12.7)

(44.9)

(26.2)

0.1

—

(110.5)

(3.5)

0.4

11.8

(101.8)

Other comprehensive income (loss), before tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(40.0)

(127.9)

(2.8)

7.0

19.7

62.5

—

—

—

82.2

86.4

Income tax benefit (expense) related to items of other comprehensive income (loss) . . . . . .

17.3

37.5

(30.0)

Other comprehensive income (loss), net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(22.7)

(90.4)

56.4

Total comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: comprehensive (income) loss attributable to noncontrolling interests . . . . . . . . . . .

64.4

0.4

(137.0)

(193.6)

—

(0.4)

Comprehensive income (loss) attributable to Quad/Graphics common shareholders . . . . . . . $

64.8

$

(137.0) $

(194.0)

See accompanying Notes to Consolidated Financial Statements.

73

QUAD/GRAPHICS, INC.
CONSOLIDATED BALANCE SHEETS
(in millions, except per share data)

December 31,
2012

December 31,
2011

ASSETS
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Receivables, less allowances for doubtful accounts of $70.8 at December 31, 2012 and $73.7 at December 31,
2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current assets of discontinued operations (Note 4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity method investments in unconsolidated entities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term assets of discontinued operations (Note 4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

LIABILITIES AND SHAREHOLDERS' EQUITY
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Amounts owing in satisfaction of bankruptcy claims. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase price payable on business exchange transaction (Note 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term debt and current portion of long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current liabilities of discontinued operations (Note 4). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unsecured notes to be issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities of discontinued operations (Note 4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and contingencies (Note 13)

Redeemable equity (Note 23) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quad/Graphics common stock and other equity (Note 23)

Preferred stock, $0.01 par value; Authorized: 0.5 million shares; Issued: None . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock, Class A, $0.025 par value; Authorized: 80.0 million shares; Issued: 40.0 million shares
at December 31, 2012 and 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock, Class B, $0.025 par value; Authorized: 80.0 million shares; Issued: 15.0 million shares
at December 31, 2012 and 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock, Class C, $0.025 par value; Authorized: 20.0 million shares; Issued: 0.5 million shares
at December 31, 2012 and 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock, at cost, 8.3 million shares at December 31, 2012 and 8.6 million shares at December 31,
2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quad/Graphics common stock and other equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total common stock and other equity and noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and shareholders' equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

See accompanying Notes to Consolidated Financial Statements.

74

16.9

$

$

$

585.1

242.9
74.6
55.7
14.8
—
990.0

1,926.4
768.6
229.9
45.7
72.0
66.3
—
4,098.9

285.8
9.3
334.0
—
113.3
10.4
—
752.8

1,211.7
23.8
15.3
363.9
495.7
—
2,863.2

—

—

1.0

0.4

—

985.6

(279.3)

588.1
(60.4)
1,235.4
0.3
1,235.7
4,098.9

$

25.6

656.1

249.5
142.3
86.7
8.5
72.6
1,241.3

2,123.3
787.1
295.6
67.4
69.4
46.2
104.9
4,735.2

301.9
19.5
393.9
62.4
82.1
20.7
48.4
928.9

1,342.8
38.7
24.9
471.9
521.5
99.6
3,428.3

3.5

—

1.0

0.4

—

984.2

(295.4)

650.2
(37.7)
1,302.7
0.7
1,303.4
4,735.2

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)

OPERATING ACTIVITIES
Net earnings (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Adjustments to reconcile net earnings (loss) to net cash provided by operating activities:
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment and other non-cash integration charges. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt issuance costs and original issue discount . . . . . . . . . . . . . . . . . .
Loss on debt extinguishment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation charges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment/settlement gain on pension/postretirement benefit plans . . . . . . . . . . . . . .
Gain on disposal of discontinued operations, net of tax . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on casualty insurance claim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on sales or disposal of property, plant and equipment . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in earnings of unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends from unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in operating assets and liabilities—net of acquisitions:

Receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INVESTING ACTIVITIES

Purchases of property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in ManipalTech (Note 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net proceeds from casualty insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the sale of property, plant and equipment. . . . . . . . . . . . . . . . . . . . . . . .
Transfers from (to) restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposit paid related to Vertis acquisition (Note 3). . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposit refunded (paid) related to business exchange transaction (Note 3). . . . . . . . . .
Purchase price payments on business exchange transaction (Note 3) . . . . . . . . . . . . . .
Acquisition of businesses—net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

FINANCING ACTIVITIES

Proceeds from issuance of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Borrowings on revolving credit facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on revolving credit facilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of debt issuance costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bankruptcy claim payments on unsecured notes to be issued . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of treasury stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit on exercise of stock options. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit on dividends paid on outstanding stock options . . . . . . . . . . . . . . . . . . . . .
Payment of cash distributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of cash dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of tax distributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in financing activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of exchange rates on cash and cash equivalents. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net increase (decrease) in cash and cash equivalents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Year Ended December 31,
2011

2010

2012

87.1

$

(46.6) $

(250.0)

338.6
23.0
4.5
—
13.4
(12.7)
(34.0)
—
(0.6)
(13.6)
(2.3)
0.5

103.4
8.6
33.9
(105.4)
(90.2)
354.2

(103.5)
(18.1)
—
23.5
15.4
(25.9)
50.0
(4.9)
(6.6)
(70.1)

—
(74.6)
(21.0)
270.3
(295.7)
(2.1)
(14.9)
0.1
—
—
4.1
—
(151.8)
—
(285.6)
(7.2)
(8.7)
25.6
16.9

$

353.0
27.7
8.6
34.0
14.9
—
—
—
(0.7)
36.5
(3.1)
7.5

82.9
(2.5)
(33.6)
(96.9)
(10.6)
371.1

(168.3)
—
—
16.0
24.6
—
(50.8)
—
(5.8)
(184.3)

649.0
(759.7)
(15.6)
896.4
(879.6)
(11.5)
(13.8)
1.6
(8.2)
0.9
—
—
(28.2)
(4.8)
(173.5)
(8.2)
5.1
20.5
25.6

$

274.5
44.4
5.9
—
5.1
—
—
(7.1)
0.5
192.6
(9.1)
4.7

(116.6)
(16.6)
17.8
(11.5)
18.2
152.8

(112.6)
—
3.3
19.7
(38.5)
—
—
—
10.0
(118.1)

689.2
(514.9)
(26.3)
837.0
(806.4)
(45.8)
—
1.1
—
—
—
(140.0)
(14.0)
(10.0)
(30.1)
7.0
11.6
8.9
20.5

See accompanying Notes to Consolidated Financial Statements.

75

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF REDEEMABLE EQUITY, COMMON STOCK 
AND OTHER EQUITY AND NONCONTROLLING INTERESTS
(in millions)

Quad/Graphics Common Stock and Other Equity

Redeemable Equity

Common Stock

Shares

Amount

Shares

Amount

Additional
Paid-in
Capital

Treasury Stock

Shares

Amount

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Quad/Graphics
Common Stock
and Other
Equity

Noncontrolling
Interests

$

77.8

(8.7)

$ (304.5)

$1,011.2

$

(3.7)

$

781.6

$

18.7

0.6

909.6

—

—

—

3.6

—

—

—

—

—

$ 141.5

33.2

$

—

—

(3.7)

(1.8)

—

—

—

—

—

—

(3.3)

(129.9)

3.3

—

—

—

—

—

—

0.3

—

—

—

—

—

—

—

—

—

—

—

—

2.5

0.2

1.8

—

—

—

—

—

—

—

—

$ 10.6

55.2

$

—

—

(0.3)

—

—

—

—

—

—

(6.8)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

0.8

—

—

—

—

—

—

—

—

—

—

—

1.4

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

14.4

2.6

—

—

—

—

—

—

—

(3.2)

0.1

—

0.8

—

—

0.2

—

—

—

—

—

—

—

3.0

—

—

5.8

(250.1)

—

(136.3)

(12.2)

(5.2)

115.5

—

(0.2)

(1.8)

—

—

—

—

4.2

—

—

—

—

—

—

—

—

—

(250.1)

4.2

(136.3)

(12.2)

(5.2)

129.9

2.6

(0.4)

(1.8)

0.8

916.0

52.2

52.2

$ 1,002.0

(8.4)

$ (295.7)

$ 720.9

$

52.7

$

1,481.3

$

—

—

—

—

(25.1)

14.9

—

—

—

—

—

—

(3.9)

0.1

(4.6)

0.1

—

—

—

—

—

—

3.9

4.6

—

(0.4)

(8.2)

—

0.9

—

—

—

—

—

—

—

(46.9)

—

(27.9)

(2.7)

—

—

—

—

—

6.8

—

—

—

(26.1)

—

—

—

—

—

—

—

—

—

(46.9)

(26.1)

(27.9)

(2.7)

(25.1)

14.9

—

—

(8.2)

6.8

0.9

(64.3)

(64.3)

0.3

$

3.5

55.2

$

1.4

$

984.2

(8.6)

$ (295.4)

$ 650.2

$

(37.7)

$

1,302.7

$

See accompanying Notes to Consolidated Financial Statements.

76

0.3

0.1

0.3

—

—

—

—

—

—

—

—

—

—

0.7

0.3

(0.3)

—

—

—

—

—

—

—

—

—

—

0.7

Balance at January 1,
2010 . . . . . . . . . . . . . . . .

Net earnings (loss) . . . . .

Foreign currency
translation adjustments . .

Cash distribution from
World Color Press
acquisition. . . . . . . . . . . .
Cash dividends declared .

Tax distributions
dividends declared . . . . .

Elimination of
redemption features . . . .

Stock-based
compensation charges. . .

Sale of stock for options
exercised . . . . . . . . . . . . .

Increase (decrease) in
redemption value of
redeemable equity. . . . . .

Tax benefit from stock
options . . . . . . . . . . . . . .

Issuance of stock for
acquisition of businesses

Pension and other
postretirement benefit
liability adjustments . . . .

Balance at December
31, 2010 . . . . . . . . . . . . .

Net earnings (loss) . . . . .

Foreign currency
translation adjustments . .

Cash dividends declared .

Tax distributions
dividends declared . . . . .

Stock option termination

Stock-based
compensation charges. . .

Sale of stock for options
exercised . . . . . . . . . . . . .

Issuance of restricted
stock and deferred stock
units . . . . . . . . . . . . . . . .

Purchase of treasury
stock . . . . . . . . . . . . . . . .

Decrease in redemption
value of redeemable
equity . . . . . . . . . . . . . . .

Tax benefit from stock
options . . . . . . . . . . . . . .

Pension and other
postretirement benefit
liability adjustments . . . .

Balance at December
31, 2011 . . . . . . . . . . . . .

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF REDEEMABLE EQUITY, COMMON STOCK 
AND OTHER EQUITY AND NONCONTROLLING INTERESTS (continued)
(in millions)

Quad/Graphics Common Stock and Other Equity

Balance at December
31, 2011 . . . . . . . . . . . . .

Net earnings (loss) . . . . .

Foreign currency
translation adjustments . .

Cash dividends declared .

Redeemable equity
exchange . . . . . . . . . . . . .

Stock-based
compensation charges. . .

Sale of stock for options
exercised . . . . . . . . . . . . .

Issuance of restricted
stock and deferred stock
units . . . . . . . . . . . . . . . .
Increase in redemption
value of redeemable
equity . . . . . . . . . . . . . . .
Tax benefit from
dividends paid on stock
options . . . . . . . . . . . . . .

Pension and other
postretirement benefit
liability adjustments . . . .

Balance at December
31, 2012 . . . . . . . . . . . . .

Redeemable Equity

Common Stock

Shares

Amount

Shares

Amount

Additional 
Paid-in 
Capital

Treasury Stock

Shares

Amount

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Quad/Graphics
Common Stock
and Other
Equity

Noncontrolling
Interests

0.3

—

—

—

$

3.5

—

—

(0.2)

55.2

$

—

—

—

(0.3)

(4.3)

0.3

—

—

—

—

—

—

—

—

—

1.0

—

—

—

—

—

—

—

—

1.4

—

—

—

—

—

—

—

—

—

—

$

984.2

(8.6)

$ (295.4)

$ 650.2

$

(37.7)

$

1,302.7

$

—

—

—

(4.1)

13.4

(0.1)

—

—

—

—

—

—

—

—

—

4.1

—

0.1

(11.9)

0.3

11.9

—

4.1

—

—

—

—

—

—

—

87.4

—

(152.8)

4.3

—

—

—

(1.0)

—

—

—

4.9

—

—

—

—

—

—

—

87.4

4.9

(152.8)

4.3

13.4

—

—

(1.0)

4.1

(27.6)

(27.6)

— $ —

55.5

$

1.4

$

985.6

(8.3)

$ (279.3)

$ 588.1

$

(60.4)

$

1,235.4

$

See accompanying Notes to Consolidated Financial Statements.

0.7

(0.3)

(0.1)

—

—

—

—

—

—

—

0.3

77

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 1.  Basis of Presentation and Summary of Significant Accounting Policies

Nature of Operations—Quad/Graphics, Inc. and its subsidiaries (the "Company" or "Quad/Graphics") operates 

primarily in the commercial print portion of the printing industry as a printer of catalogs, consumer magazines, retail 
inserts, books, directories, special interest publications and direct marketing materials.  The Company also provides 
imaging and logistics services for its customers.  The Company's products and services are sold primarily throughout the 
United States, Europe and Latin America to catalogers, publishers and retailers.  Additionally, the Company 
manufactures printing-related auxiliary equipment that is sold to original equipment manufacturers and printing 
companies throughout the world.

Principles of Consolidation and Basis of Presentation—The accompanying consolidated financial statements 
include the accounts of the Company and its wholly-owned and majority-owned controlled subsidiaries and have been 
prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP").  The 
results of operations and accounts of businesses acquired are included in the consolidated financial statements from the 
dates of acquisition (see Note 3).  Investments in entities where the Company has both the ability to exert significant 
influence but not control and an ownership interest of 50% or less but more than 20% are accounted for using the equity 
method of accounting.  Investments in entities where the Company does not exert significant influence or control and has 
an ownership interest of less than 20% are accounted for using the cost method of accounting.  Intercompany 
transactions and balances have been eliminated in consolidation.

Discontinued Operations—The results of operations of the Company's Canadian operations have been reported 
as discontinued operations for all periods presented.  As the sale of the Canadian operations was completed on March 1, 
2012, the corresponding Canadian assets and liabilities are no longer included in the consolidated balance sheet at 
December 31, 2012.  At December 31, 2011, the Canadian assets and liabilities were presented in accordance with the 
authoritative literature on assets held for sale.  In accordance with the authoritative literature, the Company has elected to 
not separately disclose the cash flows related to the Canadian discontinued operations.  See Note 4 for information about 
the Company's sale of the Canadian operations.

Foreign Operations—Assets and liabilities denominated in foreign currencies are translated into U.S. dollars at 
the exchange rate existing at the respective balance sheet dates.  Income and expense items are translated at the average 
rates during the respective periods.  Translation adjustments resulting from fluctuations in exchange rates are recorded as 
a separate component of accumulated other comprehensive income (loss) on the consolidated statements of redeemable 
equity, common stock and other equity and noncontrolling interests while transaction gains and losses are recorded in 
selling, general and administrative expenses on the consolidated statements of operations.  The Company's international 
operations are conducted in Europe through Quad/Winkowski Sp. Z o.o. ("Quad/Winkowski"), as well as in the 
following Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico and Peru.  The Company owns 85% of 
certain operations in Argentina, consolidates those amounts into the Company's consolidated financial statements and 
presents the 15% not owned by the Company as noncontrolling interest.  The Company owns 49% of certain operations 
in Brazil and 50% of the operations in Chile, and accounts for those entities using the equity method of accounting (see 
Note 11 for further discussion).  There are no other significant noncontrolling interests or unconsolidated entities.

Use of Estimates—The preparation of consolidated financial statements requires the use of management's 

estimates and assumptions that affect the reported assets and liabilities, disclosure of contingent assets and liabilities at 
the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting 
periods.  Actual results could differ from these estimates.  Estimates are used when accounting for items and matters 
including, but not limited to: allowances for doubtful accounts, inventory obsolescence, asset valuations and useful lives, 
goodwill, pension and postretirement benefits, self-insurance reserves, stock-based compensation, taxes, restructuring 
and other provisions and contingencies.

78

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Revenue Recognition—The Company recognizes its printing revenues upon transfer of title and the passage of 
risk of loss, which is generally upon shipment to the customer.  Under agreements with certain customers, products may 
be stored by the Company for future delivery.  In these situations, the Company may receive warehouse management 
fees for the services it provides.  In certain of these cases, delivery and billing schedules are outlined in the customer 
agreement and product revenue is recognized when manufacturing is complete, title and risk of loss transfer to the 
customer, and there is a reasonable assurance as to collectibility.  Product returns are not significant because the majority 
of products are customized; however, the Company accrues for the estimated amount of customer allowances at the time 
of sale based on historical experience and known trends.

Revenue from services is recognized as services are performed.  Revenues related to the Company's imaging 

operations, which include digital content management, photography, color services and page production, are recognized 
in accordance with the terms of the contract, typically upon completion of the performed service and acceptance by the 
customer.  Revenues related to the Company's logistics operations, which includes the delivery of printed material, are 
recognized upon completion of the delivery of services.

The Company also manufactures printing-related auxiliary equipment to ensure industry leading technology for 

its own printing operations, as well as to sell to other businesses.  Revenue is generally recognized for the equipment 
sales at time of shipment.  Revenue from services related to the installation of equipment at customer sites are recognized 
upon completion of the installation.  Payments can be received from customers during the manufacture of equipment and 
prior to shipment or in the case of the installation services prior to completion of the installation.  In all cases when 
payments are received in advance of meeting the applicable revenue recognition criteria, deferred revenue is recorded 
until the criteria for revenue recognition are subsequently met.

Services account for greater than 10% of the Company's consolidated net sales; therefore, net sales and related 

costs of sales of products and services have been included as separate line items in the consolidated statements of 
operations.

Certain revenues earned by the Company require judgment to determine if revenue should be recorded gross as 

a principal or net of related costs as an agent.  Billings for third-party shipping and handling costs, primarily in the 
Company's logistics operations, and out-of-pocket expenses are recorded gross in net sales and cost of sales in the 
consolidated statements of operations.  Many of the Company's operations process materials, primarily paper, that may 
be supplied directly by customers or may be purchased by the Company and sold to customers.  No revenue is 
recognized for customer-supplied paper.  Revenues for Company-supplied paper are recognized on a gross basis.

Byproduct Recoveries—The Company records the sale of byproducts as net product sales in the consolidated 

statements of operations.

Financial Instruments—The Company uses derivative financial instruments for the purpose of hedging 

commodity and foreign exchange exposures that exist as part of ongoing business operations, including natural gas 
forward purchase contracts and foreign exchange contracts.  As a policy, the Company does not engage in speculative or 
leveraged transactions, nor does the Company hold or issue financial instruments for trading purposes.

Derivative instruments are recorded on the consolidated balance sheets as either assets or liabilities measured at 
their fair value.  If the derivative is designated as a fair value hedge, the changes in the fair value of the derivative and of 
the hedged item attributable to the hedged risk are recognized in earnings.  If the derivative is designated as a cash flow 
hedge, the effective portion of the changes in the fair value of the derivative are recorded as a component of accumulated 
other comprehensive income (loss) and recognized in the consolidated statements of operations when the hedged item 
affects earnings.

79

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The ineffective portions of the changes in the fair value of hedges are recognized in earnings.  Cash flows from 

derivatives that are accounted for as cash flow or fair value hedges are included in the consolidated statements of cash 
flows in the same category as the item being hedged.

Fair Value Measurement—The Company applies fair value accounting for all assets and liabilities that are 

recognized or disclosed at fair value in its consolidated financial statements on a recurring basis.  Fair value represents 
the amount that would be received from selling an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date.  When determining the fair value measurements for assets and liabilities 
that are required to be recorded at fair value, the Company considers the principal or most advantageous market and the 
market-based risk measurements or assumptions that market participants would use in pricing the asset or liability.

Research and development—Research and development costs related to the development of new products or the 

adaptation of existing products are expensed as incurred, included in cost of sales and totaled $13.2 million, 
$16.9 million and $17.3 million during the years ended December 31, 2012, 2011 and 2010, respectively.

Cash and cash equivalents—The Company considers all highly liquid investments with original maturities of 

three months or less to be cash equivalents.

Receivables—Receivables are stated net of allowances for doubtful accounts.  No single customer comprised 
more than 10% of the Company's consolidated net sales in 2012, 2011 or 2010 or 10% of the Company's consolidated 
accounts receivable as of December 31, 2012 or 2011.  Specific customer provisions are made when a review of 
significant outstanding amounts, utilizing information about customer creditworthiness and current economic trends, 
indicates that collection is doubtful.  In addition, provisions are made at differing rates, based upon the age of the 
receivable and the Company's historical collection experience.

Inventories—Inventories include material, labor, and plant overhead and are stated at the lower of cost or 
market.  The Company also maintains inventory reserves for excess and obsolete inventories determined in part by future 
demand forecasts.  At December 31, 2012 and 2011, all inventories were valued using the first-in, first-out ("FIFO") 
method.

Property, plant and equipment—Property, plant and equipment are recorded at cost, and are depreciated over 

the estimated useful lives of the assets using the straight-line method for financial reporting purposes.  Major 
improvements that extend the useful lives of existing assets are capitalized and charged to the asset accounts.  Repairs 
and maintenance, which do not significantly improve or extend the useful lives of the respective assets, are expensed as 
incurred.  Leasehold improvements are depreciated over the shorter of the lease term or the estimated useful life of the 
respective asset.

Asset Category

Range of Useful Lives

Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10 to 40 Years

Machinery and equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5 to 15 Years

3 to 10 Years

Other Intangible Assets—Identifiable intangible assets, except for those intangible assets with indefinite lives, 

are recognized apart from goodwill and are amortized over their estimated useful lives.  Identifiable intangible assets 
with indefinite lives are not amortized.

Impairment of Long-Lived and Other Intangible Assets—The Company evaluates long-lived assets and other 
intangible assets (of which the most significant are property, plant and equipment and customer relationship intangible 
assets) whenever events and circumstances have occurred that indicate the carrying value of an asset may not be 
recoverable.  Determining whether impairment has occurred typically requires various estimates and assumptions, 

80

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

including determining which cash flows are directly related to the potentially impaired asset, the useful life over which 
cash flows will occur, their amount and the asset's residual value, if any.  In turn, measurement of an impairment loss 
requires a determination of recoverability, which is generally estimated by the ability to recover the balance of the assets 
from expected future operating cash flows on an undiscounted basis.  If impairment is determined to exist, any related 
impairment loss is calculated based on the difference in the fair value and carrying value of the asset.

Goodwill and Indefinite-lived Intangible Assets—Goodwill and indefinite-lived intangible assets are reviewed 

annually for impairment as of October 31 or more frequently if events or changes in circumstances indicate that it is 
more likely than not that the fair value of a reporting unit is below its carrying value.  In performing this analysis, the 
Company compares each reporting unit's fair value estimated based on comparable company market valuations and/or 
expected future discounted cash flows to be generated by the reporting unit to its carrying value.  If the carrying value 
exceeds the reporting unit's fair value, the Company performs a fair value measurement calculation to determine the 
impairment loss, which would be charged to operations in the period identified.  See Note 6 for further discussion.

Income Taxes—In connection with the July 2, 2010 acquisition of World Color Press Inc. ("World Color Press") 
and the public registration of the Quad/Graphics class A stock, the Company changed the tax status of remaining entities 
within the Quad/Graphics legal structure to C corporation status under the provisions of the Internal Revenue Code of 
1986, as amended ("Internal Revenue Code").  From that point forward, the Company is subject to federal and state 
income taxes.

Prior to July 2, 2010, the majority of entities within the Company's structure were an S corporation.  As an S 

corporation, the Company was contractually required under a shareholders' agreement to pay tax distributions to 
shareholders in connection with the Company's election to be taxed as an S corporation.  Certain entities, representing 
less than 5% of the Company's book and taxable income, were C corporations for administrative and legal purposes.  The 
C corporations are taxable at a legal entity level.  Also, certain states impose entity level taxes on the S corporations.  
The Company has recorded deferred income taxes on temporary differences in the financial reporting and income tax 
basis of certain assets and liabilities at applicable income tax rates for those entities which are subject to tax at the entity 
level.

The Company accounts for income taxes under the asset and liability method, which requires the recognition of 
deferred tax assets and liabilities for the expected future tax consequences of items reported in the financial statements.  
Under this method, deferred tax assets and liabilities are measured based on the differences between the financial 
statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are 
expected to reverse.  The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in 
the period that includes the effective date of enactment.

The Company records net deferred tax assets to the extent the Company believes these assets will more likely 

than not be realized.  This determination is based upon all available positive and negative evidence, including future 
reversals of existing taxable temporary differences, projected future taxable income, tax planning strategies, and recent 
financial operations.  If the Company determines the deferred income tax assets will be realized in the future in excess of 
their net recorded amount, then an adjustment to a valuation allowance will be made, which would reduce the Company's 
provision for income taxes.

The Company is regularly audited by foreign and domestic tax authorities. These audits occasionally result in 
proposed assessments where the ultimate resolution might result in the Company owing additional taxes, including in 
some cases, penalties and interest.  The Company recognizes a tax position in its consolidated financial statements when 
it is more likely than not that the position would be sustained upon examination by tax authorities.  This recognized tax 
position is then measured at the largest amount of benefit that is greater than fifty-percent likely of being recognized 
upon ultimate settlement.  The Company recognizes interest and penalties related to unrecognized tax benefits in income 
tax expense.

81

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The determination of the Company's worldwide tax provision and related tax assets and liabilities requires the 

use of significant judgment, estimates, and the interpretation of complex tax laws.  In the ordinary course of business, 
there are transactions and calculations where the final tax outcome is uncertain.  While the Company believes it has the 
appropriate support for the positions taken, certain positions may be successfully challenged by taxing authorities.  The 
Company applies the provisions of the authoritative guidance on accounting for uncertain tax positions to determine the 
appropriate amount of tax benefits to be recognized with respect to uncertain tax positions.  The determination of the 
Company's worldwide tax provision includes the impact of any changes to the amount of tax benefits recognized with 
respect to uncertain tax positions.

During the year ended December 31, 2012, the Company recorded an adjustment to correct deferred tax 
liabilities related to property, plant and equipment associated with the 2010 acquisition of World Color Press.  The 
Company believes that this correction was not material to its consolidated financial statements for the year ended 
December 31, 2012, or prior period consolidated financial statements.  The impact of this adjustment was to decrease 
long-term deferred income tax liabilities and goodwill by $42.5 million and $19.2 million, respectively, and to increase 
other long-term liabilities by $23.3 million.  There was no impact to the consolidated statements of operations, the 
consolidated statements of comprehensive income, the consolidated statements of cash flows and the consolidated 
statements of redeemable equity, common stock and other equity and noncontrolling interests.

Pension and Postretirement Plans—The Company assumed certain defined benefit pension and postretirement 

benefit plans as part of the World Color Press acquisition.  Pension plan costs are determined using actuarial methods 
and are funded through contributions.  The Company records amounts relating to its pension and postretirement benefit 
plans based on calculations which include various actuarial assumptions including discount rates, mortality, assumed 
rates of return, compensation increases, turnover rates and health care cost trend rates.  The Company reviews its 
actuarial assumptions on an annual basis and modifies the assumptions based on current rates and trends when it is 
appropriate to do so.  The effects of modifications are recognized immediately on the consolidated balance sheet, but are 
generally amortized into operating income over future periods, with the deferred amount recorded in accumulated other 
comprehensive income (loss) on the consolidated balance sheet.  The Company believes that the assumptions utilized in 
recording its obligations under its plans are reasonable based on its experience, market conditions and input from its 
actuaries and investment advisors.  For the purposes of calculating the expected return on plan assets, those assets are 
valued at fair value.  When an event gives rise to both a curtailment and a settlement, the curtailment is accounted for 
prior to the settlement.  The Company's measurement date to measure the defined benefit plan assets and the projected 
benefit obligation is December 31.

In addition, as a result of the acquisition of World Color Press, the Company participated in six union 

multiemployer pension plans ("MEPPs").  The Company records the required cash contributions to the MEPPs as 
expenses in the period incurred and a liability is recognized for any contributions due and unpaid, consistent with the 
accounting for defined contribution plans.  Due to the significantly underfunded status of the MEPPs, at the time of the 
World Color Press acquisition the Company withdrew from all significant MEPPs and replaced these benefits with a 
Company sponsored "pay as you go" defined contribution plan, which is historically the form of retirement benefit 
provided to Quad/Graphics employees.  As a result of the decision to withdraw, the Company recorded an estimated 
withdrawal liability for the MEPPs as part of the purchase price allocation process based on information received from 
the MEPP's trustees.  The estimated withdrawal liability will be updated as new withdrawal liability projections are 
provided from each plan's trustees until the final withdrawal liability is determined and paid.  The exact amount of its 
withdrawal liability could be higher or lower than the estimate depending on, among other things, the nature and timing 
of any triggering events and the funded status of the plans at that time.  See Note 20 for further discussion.

Stock-Based Compensation—The Company recognizes stock-based compensation expense over the vesting 

period for all stock-based awards made to employees and directors based on the fair value of the instrument at the time 
of grant.

82

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Accumulated Other Comprehensive Income (Loss)—Accumulated other comprehensive income (loss) consists 

of unrecognized actuarial gains and losses and prior service costs for pension and postretirement plans and foreign 
currency translation adjustments and is presented in the consolidated statements of redeemable equity, common stock 
and other equity and noncontrolling interests.  The components of accumulated other comprehensive income (loss) 
consist of the following at December 31, 2012, 2011 and 2010:

Translation adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

(20.7) $

(25.6) $

0.5

Pension and other postretirement benefit liability adjustments, net of tax
of $24.8 million, $7.5 million and $(30.0) million at December 31, 2012,
2011 and 2010, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accumulated other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . .

$

(39.7)

(60.4) $

(12.1)

(37.7) $

52.2

52.7

2012

2011

2010

Transaction gains and losses are included in selling, general and administrative expenses in the consolidated 

statements of operations.  Foreign exchange transactions resulted in (gains)losses of $(0.4) million in 2012, $4.5 million 
in 2011 and $6.8 million in 2010.

Supplemental Cash Flow Information—Certain supplemental cash flow information related to the Company 

consists of the following at December 31, 2012, 2011 and 2010:

Interest paid, net of amounts capitalized. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Income taxes paid (refunded) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

75.5

$

(34.5)

$

94.4

18.7

80.2

13.0

2012

2011

2010

Acquisitions of businesses (Note 3):

Fair value of assets acquired, net of cash. . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities assumed. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net equity issued for acquisition of businesses . . . . . . . . . . . . . . . . . . . . .

Purchase price payable on business exchange transaction . . . . . . . . . . . .

Fair value of assets acquired, net of cash, other acquisitions . . . . . . . . . .

8.7

(2.1)

—

—

—

—

Acquisition of businesses—net of cash acquired . . . . . . . . . . . . . . . . . . . . . .

$

6.6

$

68.0

(15.5)

11.1

—

(62.4)

4.6

5.8

$

2,009.6

(1,877.3)

773.7

(916.0)

—

—

(10.0)

Note 2.  New Accounting Pronouncements

In May 2011, the Financial Accounting Standards Board ("FASB") issued new guidance on fair value 
measurements.  This new guidance amends the definition of fair value measurement principles and disclosure 
requirements to eliminate differences between GAAP and International Financial Reporting Standards.  This new 
guidance requires new quantitative and qualitative disclosures about the sensitivity of recurring Level 3 measurement 
disclosures, as well as transfers between Level 1 and Level 2 of the fair value hierarchy.  The Company adopted this 
guidance effective January 1, 2012.  The adoption of this guidance impacted the Company's disclosures and had no 
impact on the Company's consolidated financial position, results of operations or cash flows.

83

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 3.  Acquisitions and Strategic Investments

2012 Acquisitions and Strategic Investments

On March 28, 2012, the Company entered into a strategic partnership with India-based Manipal Technologies 

Limited ("ManipalTech") whereby Quad/Graphics paid $18.1 million for a minority equity ownership interest in 
ManipalTech.  ManipalTech is one of India's largest providers of printing services and supports clients' marketing, 
branding and communication needs through print services and technology solutions.  The Company's investment in 
ManipalTech is accounted for as a cost method investment and is recorded within other long-term assets in the 
consolidated balance sheet.

On October 10, 2012, the Company and Vertis Holdings, Inc. (“Vertis”) announced the execution of an Asset 

Purchase Agreement (the "Asset Agreement") pursuant to which Quad/Graphics Marketing, LLC, a wholly owned 
subsidiary of the Company, would acquire substantially all of the assets comprising Vertis' businesses.  Vertis is a leading 
provider of retail advertising inserts, direct marketing and in-store marketing solutions.  In accordance with the terms of 
the Asset Agreement, the Company made a $25.9 million deposit to be held in escrow and applied to the purchase price 
upon closure of the deal.  As of December 31, 2012, the deposit was classified in prepaid expenses and other current 
assets in the consolidated balance sheet.

To facilitate the intended sale, Vertis, along with its subsidiaries, filed voluntary petitions for relief under 

Chapter 11 of the United States Bankruptcy Code and, at the same time, filed documents seeking the U.S. Bankruptcy 
Court's approval of the proposed Asset Agreement to the Company.  Completion of the acquisition was subject to such 
U.S. Bankruptcy Court approval as well as customary conditions and regulatory approvals, including the expiration or 
termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976.

The Asset Agreement with the Company comprised the initial stalking horse bid in the U.S. Bankruptcy Court-
supervised auction process under Section 363 of the United States Bankruptcy Code.  Vertis and its advisors evaluated 
any competing bids that were submitted in order to ensure it received the highest and best offer for its assets.  On 
November 26, 2012, Vertis filed a notice with the U.S. Bankruptcy Court naming Quad/Graphics as the successful 
bidder.  On December 6, 2012, the U.S. Bankruptcy Court approved the sale agreement with Vertis.  The acquisition was 
completed on January 16, 2013.  For more information regarding the acquisition, see Note 26.

2011 Acquisitions and Strategic Investments

On July 12, 2011, the Company and Transcontinental Inc. ("Transcontinental") entered into a definitive 
agreement whereby Quad/Graphics acquired 100% of Transcontinental's Mexican operations in exchange for the 
Company's Canadian operations.  Transcontinental's Mexican operations printed magazines, catalogs, retail inserts, 
books and other printed materials, and employed approximately 900 people among its three facilities in Azcapotzalco, 
Toluca and Xochimilco, Mexico.  The Transcontinental Mexican operations are included within the International 
segment.

The Company completed the acquisition of Transcontinental's Mexican operations on September 8, 2011, and 
completed the sale of the Company's Canadian operations on March 1, 2012.  See Note 4 for further discussion of the 
sale of the Canadian discontinued operations.

In connection with the acquisition of Transcontinental's Mexican operations, the definitive agreement required 

the Company to deposit 50.0 million Canadian dollars with Transcontinental until the Canadian operations sale was 
completed. The Company elected to hedge the foreign currency exchange rate exposure related to the 50.0 million 
Canadian dollar deposit by entering into short-term foreign currency forward exchange contracts.  The Company hedged 
this foreign currency exposure until the March 1, 2012, sale of Canadian net assets and refund of the 50.0 million 

84

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Canadian dollar deposit occurred.  During the year ended December 31, 2012, $1.6 million of realized mark-to-market 
losses on the derivative contracts were offset by $1.6 million of transaction gains on translation of the foreign currency 
denominated deposit within selling, general and administrative expenses.  During the year ended December 31, 2011, 
$0.5 million of unrealized mark-to-market loss and $2.2 million of realized mark-to-market gain on the derivative 
contracts were offset by the $1.7 million transaction losses on translation of the foreign currency denominated deposit 
within selling, general and administrative expenses.  The fair value determination of the foreign currency forward 
exchange contracts was categorized as Level 2 in the fair value hierarchy (see Note 18 for the definition of Level 2 
inputs).

The Company's determination of the Mexican acquired operations' fair value was $63.6 million.  Of the 
$63.6 million purchase price, $6.1 million was paid in cash ($1.2 million was paid in 2011 and $4.9 million was paid in 
2012).  The remaining purchase price of $57.5 million  was satisfied by the exchange transaction of the Company's 
Canadian business.

This acquisition was accounted for using the acquisition method of accounting.  The Company recorded the 

allocation of the purchase price to the acquired tangible and identifiable intangible assets and liabilities assumed based 
on their fair values as of the acquisition date.  Goodwill has been recorded based on the amount by which the purchase 
price exceeds the fair value of the net assets acquired.  The final purchase price allocation is as follows:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Identifiable intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

Purchase Price
Allocation

15.3
11.9
35.7
4.6
0.5
(14.9)
(0.6)
11.1
63.6

The purchase price allocation is based on valuations performed to determine the fair value of the net assets as of 

the acquisition date.  The purchase price of $63.6 million was estimated by utilizing a discounted cash flow model, 
following an income approach that incorporates various assumptions including expected future revenue growth, profit 
margins, capital expenditures, working capital levels and a weighted-average cost of capital.  The nonrecurring fair value 
measurement was classified as Level 3 in the valuation hierarchy (see Note 18 for the definition of Level 3 inputs).  
Purchased identifiable intangible assets will be amortized on a straight-line basis over six years.  The results of 
operations of the acquired businesses have been included since the respective dates of acquisition in the accompanying 
consolidated financial statements.  Pro forma information related to the acquisition is not included because the impact on 
the Company's consolidated results of operations is considered to be immaterial.

2010 Acquisitions and Strategic Investments

On February 28, 2010, the Company acquired a 47% interest in HGI Company, LLC ("HGI"), a Wisconsin-

based commercial printer for $10.0 million.  On October 29, 2010, the Company purchased the remaining 53% of HGI's 
equity to increase the Company's ownership to 100% for $5.1 million in cash and $7.4 million in Company stock.  The 
total purchase price for HGI was $22.5 million.  The Company also assumed $12.8 million of debt.  This acquisition was 
accounted for using the acquisition method of accounting.  HGI specializes in short to medium-run books, manuals, 
directories, publications, marketing collateral and in-store/point-of-purchase materials.  HGI is included within the 

85

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

United States Print and Related Services segment.  HGI was accounted for using the equity method of accounting from 
February 28, 2010, until October 29, 2010, and was then consolidated subsequent to October 29, 2010, upon acquiring 
100% ownership.

On July 2, 2010, the Company acquired World Color Press, a provider of comprehensive print, digital and 

related services to retailers, catalogers, publishers, branded-goods companies and other businesses in North America and 
Latin American countries.  World Color Press' products include advertising inserts, catalogs, direct mail products, 
magazines, books, directories, digital pre-media, logistics, and mail list technologies.  The World Color Press operations 
are included within the United States Print and Related Services and International segments.

In connection with the closing of the acquisition, the Company registered its class A stock with the United 

States Securities and Exchange Commission (the "SEC") under the Securities Exchange Act of 1934, as amended, and on 
July 6, 2010, Quad/Graphics' class A stock commenced trading on The New York Stock Exchange, LLC ("NYSE") under 
the symbol "QUAD".

At the completion of the acquisition, each outstanding World Color Press common share, including the common 

shares issued upon conversion of certain World Color Press preferred shares, was converted into the right to receive 
0.2154 shares of class A stock of Quad/Graphics.  The former World Color Press common shareholders received a total 
of 18,734,045 shares of Quad/Graphics class A stock (subject to fractional share cash-outs).  Immediately following the 
completion of the acquisition, the shareholders of Quad/Graphics who were shareholders prior to completion of the 
acquisition owned approximately 60% of the outstanding common stock of Quad/Graphics and former common 
shareholders of World Color Press owned approximately 40% of the outstanding common stock of Quad/Graphics.  In 
addition to the share consideration, former holders of World Color Press common shares received aggregate cash 
consideration of $48.4 million, or approximately $0.56 per share.  Quad/Graphics also provided $44.9 million of cash 
consideration to purchase all outstanding World Color Press warrants and to fund redemptions of or payments due on any 
other equity securities not converted to common shares, including dividends on preferred shares.

Based on this consideration, the total purchase price to consummate the acquisition of World Color Press was as 

follows:

New Quad/Graphics class A common shares issued. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18.734045

Average Quad/Graphics class A common share price on July 6, 2010 (first day of trading). . . . . . . . . . . .

$

Stock consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

48.50

908.6

93.3

1,001.9

Purchase Price

Concurrent with the closing of the acquisition, Quad/Graphics received a $250.0 million advance from its then 

existing revolving credit facility and $689.2 million from the term loan portion of the Company's former $1.23 billion 
debt financing agreement.  These amounts, as well as Quad/Graphics and World Color Press cash, were used on July 2, 
2010, to fund: 

(1)  Replacement of Quad/Graphics' former revolving credit facility, which had outstanding borrowings of 

$106.1 million (including interest owed and payment of debt issuance costs due upon the transaction for the 
new debt financing agreement of $32.9 million);

(2)  Satisfaction of certain World Color Press debt obligations of $580.6 million, which included $8.0 million of 
early repayment premiums and funding of $123.9 million to defease the World Color Press' unsecured notes 

86

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

(of which $34.7 million was returned to the Company on August 2, 2010, upon the unsecured notes being 
called by the Company, resulting in $89.2 million of restricted cash related to the unsecured notes 
remaining);

(3)  Transaction costs of $45.5 million were paid on July 2, 2010, (excluding debt issuance costs); any 

transaction costs incurred by Quad/Graphics were expensed as incurred in accordance with the acquisition 
method of accounting and are classified as restructuring, impairment and transaction-related charges on the 
consolidated statements of operations;

(4)  Redemption of outstanding World Color Press equity securities (consisting of preferred shares, warrants, 
deferred share units and restricted share units) and the cash consideration paid to the former World Color 
Press common shareholders described above, which in total were $88.5 million (in addition to $4.8 million 
of preferred dividends, which had been paid after the January 25, 2010, execution of the arrangement 
agreement but prior to July 2, 2010); 

(5)  Distribution of $140.0 million to Quad/Graphics' then existing common shareholders;

(6)  Collateralization of letters of credit of $32.0 million;

(7)  Payment to settle a capital lease of $17.6 million; and 

(8)  Other obligations arising from the acquisition of $14.7 million.

The following unaudited pro forma combined financial information presents the Company's results as though 
Quad/Graphics and World Color Press had combined at January 1, 2010.  The pro forma information has been prepared 
with the following considerations:

(1)  The unaudited pro forma consolidated financial information has been prepared using the acquisition 

method of accounting.  Quad/Graphics is the acquirer for accounting purposes.

(2)  World Color Press historical amounts have been converted from Canadian generally accepted accounting 

principles to GAAP.

(3)  The pro forma combined financial information does not reflect any operating synergy savings that the 
combined company may achieve as a result of the acquisition, the costs necessary to achieve these 
operating synergy savings or additional charges necessary as a result of the integration, or the tax effects for 
the Company's transition to a C corporation.

(4)  The pro forma amounts were restated to exclude the Canadian discontinued operations (see Note 4).

Pro forma net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4,094.0

$

4,324.6

$

4,398.7

Pro forma net earnings (loss) from continuing operations attributable to
common shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pro forma diluted earnings (loss) per share from continuing operations
attributable to common shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

56.6

1.13

(8.3)

(0.18)

(212.7)

(4.54)

Year Ended December 31,
2011
(actual)

2010
(pro forma)

2012
(actual)

87

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 4.  Discontinued Operations

On March 1, 2012, the Company completed the sale of its Canadian operations to Transcontinental (see Note 3 

for a description of the business exchange transaction).  Transcontinental assumed pension and post-retirement 
obligations pertaining to approximately 1,500 Canadian employees, located among the seven facilities sold to 
Transcontinental.  The gain on disposal of discontinued operations, net of tax, was finalized in 2012, and determined as 
follows:

Fair value of the acquired Transcontinental Mexican operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Cash paid to Transcontinental. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net proceeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net assets of discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cumulative translation adjustment of discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of discontinued operations, net of tax(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

______________________________

As of

December 31, 2012

63.6

(6.1)

57.5

(27.2)

3.7

34.0

(1)  For tax purposes the disposal of discontinued operations resulted in a long-term capital loss, for which a deferred tax asset was 

recorded.  An offsetting valuation allowance against the deferred tax asset was recorded to reflect the expected value at which the 
asset will be recovered.

The following table summarizes the results of operations of the Canadian operations, which are included in the 
loss from discontinued operations in the consolidated statements of operations for the years ended December 31, 2012, 
2011 and 2010 (the results for 2010 are only from July 2, 2010 to December 31, 2010, as that is the period of time the 
Company owned the Canadian operations):

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

32.2

$

343.9

$

205.9

2012

2011

2010

Loss from discontinued operations before income taxes . . . . . . . . . . . . . . . .

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3.2)

—

(34.2)

4.4

Loss from discontinued operations, net of tax . . . . . . . . . . . . . . . . . . . . . . . .

$

(3.2) $

(38.6) $

(4.6)

—

(4.6)

Prior to the March 1, 2012 closing, the Company continued to execute restructuring events related to plant 

closures, workforce reductions and other restructuring initiatives, as well as transaction costs related to the sale of the 
Canadian operations.  Due to these initiatives, the Company has recognized $1.7 million, $45.1 million and $15.0 million 
in restructuring, impairment and transaction-related costs for the years ended December 31, 2012, 2011 and 2010, 
respectively, within discontinued operations in the consolidated statements of operations.  The 2011 restructuring 
expense included a $17.9 million charge to recognize a pension curtailment loss and a $13.9 million goodwill 
impairment charge in the third quarter of 2011 for the pending sale of the Canadian discontinued operations due to the 
carrying value of the Canadian net assets exceeding the estimated fair value of the Mexican net assets acquired from 
Transcontinental.

Due to the year-end benefit plan actuarial valuation, the Canadian pension liability increased $34.6 million at 

December 31, 2011, and as a result the net assets of the Canadian operations to be sold decreased below the fair value of 
the Mexican operations acquired.

88

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The following table summarized the current and non-current assets and liabilities held for sale of the 

discontinued Canadian operations included in the consolidated balance sheet at December 31, 2011:

December 31, 2011

Receivables—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current assets of discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term assets of discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current liabilities of discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other long-term liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities of discontinued operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net assets of discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

64.1
7.5
1.0
72.6

71.8
20.9
12.2
104.9

177.5

15.0
33.4
48.4

99.6
99.6

148.0

29.5

Note 5.  Restructuring, Impairment and Transaction-Related Charges

The Company recorded restructuring, impairment and transaction-related charges for the years ended 

December 31, 2012, 2011 and 2010 as follows:

Employee termination charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Transaction-related charges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Integration costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other restructuring charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2011

2010

$

27.2

23.0

4.1

44.6

19.4

$

29.5

13.8

2.9

45.7

22.1

26.7

32.9

41.0

27.8

19.1

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

118.3

$

114.0

$

147.5

The costs related to these activities have been recorded on the consolidated statements of operations as 

restructuring, impairment and transaction-related charges.  See Note 24 for restructuring, impairment and transaction-
related charges by segment.

89

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Restructuring Charges

The Company began a restructuring program in 2010 related to eliminating excess manufacturing capacity and 

properly aligning its cost structure as part of the integration of the July 2, 2010 World Color Press acquisition.  The 
Company has since expanded its restructuring program to include the cost reduction programs associated with the 
September 8, 2011 Transcontinental acquisition as well as other cost reduction programs.  Since 2010, the Company has 
announced a total of 16 plant closures and has reduced headcount by approximately 6,300.

During the year ended December 31, 2012, the Company announced the closures of Dubuque, Iowa; Jonesboro, 

Arkansas; Limerick, Ireland, and two plants in Mexico City, Mexico.  As a result of these and other restructuring 
programs, the Company recorded the following charges for the year ended December 31, 2012:

•  Employee termination charges of $27.2 million were recorded by the Company during the year ended 

December 31, 2012.  The Company reduced its workforce through facility consolidations and involuntary 
separation programs.

• 

Integration costs of $44.6 million were recorded by the Company during the year ended December 31, 
2012.  Integration costs were primarily related to preparing existing facilities to meet new production 
requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies.

•  Other restructuring charges of $19.4 million were recorded by the Company during the year ended 

December 31, 2012, which consisted of: (1) $19.3 million of vacant facility carrying costs, (2) $7.3 million 
of equipment and infrastructure removal costs from closed plants and (3) $8.0 million of lease exit charges.  
Other restructuring charges are presented net of a $12.8 million curtailment gain resulting from an 
amendment to the postretirement medical benefit plan and a $2.4 million gain on the collection of a note 
receivable related to a settlement of a disputed pre-acquisition World Color Press note receivable during the 
year ended December 31, 2012.

During the year ended December 31, 2011, the Company announced the closures of the Richmond, Virginia; 
Stillwater, Oklahoma; Buffalo, New York, and Mt. Morris, Illinois plants.  As a result of these and other restructuring 
programs, the Company recorded the following charges for the year ended December 31, 2011:

•  Employee termination charges of $29.5 million were recorded by the Company during the year ended 

December 31, 2011.  The Company reduced its workforce through facility consolidations and involuntary 
separation programs.

• 

Integration costs of $45.7 million were recorded by the Company during the year ended December 31, 
2011.  Integration costs were primarily related to preparing existing facilities to meet new production 
requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies.  Integration costs include $6.4 million of stock-based compensation 
expense related to the termination and liquidation of stock options and the grant of new options (see 
Note 22).  Included in integration costs is a $15.6 million gain on the collection of a note receivable for the 
June 2008 sale of World Color Press' European operations during December 31, 2011.

•  Other restructuring charges of $22.1 million were recorded by the Company during the year ended 

December 31, 2011, which consisted of: (1) $15.1 million of vacant facility carrying costs, (2) $7.7 million 
of equipment and infrastructure removal costs from closed plants and (3) $6.3 million of lease exit charges.  
Other restructuring charges are presented net of a postretirement benefit obligation curtailment gain of 
$7.0 million during the year ended December 31, 2011.

90

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

During the year ended December 31, 2010, the Company announced the closures of Dyersburg, Tennessee; 

Fredericksburg, Virginia; Reno, Nevada; Clarksville, Tennessee; Corinth, Mississippi; Cincinnati (Lebanon), Ohio, and 
Pila, Poland.  As a result of these and other restructuring programs, the Company recorded the following charges for the 
year ended December 31, 2010:

•  Employee termination charges of $26.7 million were recorded by the Company during the year ended 

December 31, 2010.  The Company reduced its workforce through facility consolidations and involuntary 
separation programs.

• 

Integration costs of $27.8 million were recorded by the Company during the year ended December 31, 
2010.  Integration costs were primarily related to preparing existing facilities to meet new production 
requirements resulting from work transferring from closed plants, as well as other costs related to the 
acquisition of World Color Press.

•  Other restructuring charges of $19.1 million were recorded by the Company during the year ended 

December 31, 2010, which consisted of: (1) $13.5 million of vacant facility carrying costs, (2) $1.6 million 
of equipment and infrastructure removal costs from closed plants and (3) $7.4 million of lease exit charges.  
Other restructuring charges are presented net of a pension curtailment gain of $3.4 million during the year 
ended December 31, 2010.

The restructuring charges recorded are based on plans that have been committed to by management and are, in 

part, based upon management's best estimates of future events.  Changes to the estimates may require future restructuring 
charges and adjustments to the restructuring liabilities.  The Company expects to incur additional restructuring charges 
related to these and other initiatives.

Impairment Charges

As a result of plant closures related to capacity reduction restructuring initiatives, certain buildings and 
equipment are no longer utilized in production.  The Company recognized impairment charges of $23.0 million, 
$13.8 million and $32.9 million during the years ended December 31, 2012, 2011 and 2010, respectively.  The fair values 
of the impaired assets were determined by the Company to be Level 3 under the fair value hierarchy and were estimated 
based on broker quotes and internal expertise related to current marketplace conditions (see Note 18 for the definition of 
Level 3 inputs).  These assets were written down to their estimated fair values at the time of impairment.

Transaction-Related Charges

The Company incurs transaction-related charges primarily consisting of professional service fees related to 

business acquisition and divestiture activities including the acquisition of Vertis, the 2011 business exchange transaction 
with Transcontinental and the 2010 acquisition of World Color Press.  The Company recognized transaction-related 
charges of $4.1 million, $2.9 million and $41.0 million during the years ended December 31, 2012, 2011 and 2010, 
respectively.  The transaction costs are expensed as incurred in accordance with the applicable accounting guidance on 
business combinations.

91

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Reserves for Restructuring, Impairment and Transaction-Related Charges

Activity impacting the Company's reserves for restructuring, impairment and transaction-related charges for the 

years ended December 31, 2012 and 2011 was as follows:

Employee
Termination
Charges

Impairment
Charges

Transaction-
Related
Charges

Integration
Costs

Other
Restructuring
Charges

Total

Balance at January 1, 2011 . . . . $

24.7

$

— $

— $

1.1

$

42.6

$

68.4

Reclassify Canadian
restructuring reserves to
discontinued operations. . . .

Expense from continuing
operations . . . . . . . . . . . . . .

Cash payments. . . . . . . . . . .

Non-cash adjustments . . . . .

Balance at December 31, 2011 . $

Expense from continuing
operations . . . . . . . . . . . . . .

Cash payments. . . . . . . . . . .

Non-cash adjustments . . . . .

Balance at December 31, 2012 . $

(1.8)

29.5

(43.1)

—

9.3

27.2

(30.4)

—

6.1

$

$

—

13.8

—

(13.8)

—

2.9

(2.9)

—

—

45.7

(21.4)

(7.2)

(1.8)

(3.6)

22.1

(42.7)

6.5

— $

— $

18.2

$

26.7

$

23.0

—

(23.0)

— $

4.1

(3.2)

—

0.9

$

44.6

(59.3)

—

3.5

$

19.4

(34.3)

11.0

22.8

$

114.0

(110.1)

(14.5)

54.2

118.3

(127.2)

(12.0)

33.3

These reserves are classified as current liabilities in the consolidated balance sheets as the Company expects the 

reserves to be paid within the next twelve months.

Note 6.  Goodwill and Other Intangible Assets

Goodwill is tested annually for impairment as of October 31 or more frequently if events or changes in 

circumstances indicate that it is more likely than not that the fair value of a reporting unit is below its carrying value.  
One of these indicators is a change in business climate, which may be evidenced by, among other things, a decline in a 
company's market capitalization below book value for a sustained period of time.  During the third quarter of 2012, the 
Company's market capitalization remained below the Company's carrying value of its equity for approximately one year, 
which the Company considered to be a sustained period of time.  As a result, the Company conducted an interim 
goodwill impairment assessment of the United States and Latin American reporting units which included comparing the 
carrying amount of net assets, including goodwill, of each reporting unit to its respective fair value as of July 31, 2012, 
the date of the interim assessment.  The European reporting unit does not have goodwill associated with it.

Fair value was determined using an equal weighting of both the income and market approaches.  This fair value 

determination was categorized as Level 3 in the fair value hierarchy.  Under the income approach, the Company 
determined fair value based on estimated future cash flows discounted by an estimated weighted-average cost of capital, 
which reflects the overall level of inherent risk and the rate of return an outside investor would expect to earn.  Under the 
market approach, the Company derived the fair value of the reporting units based on market multiples of comparable 
publicly-traded companies.  Management concluded that no impairment existed as of July 31, 2012, because the 
estimated fair value of each of the Company's United States and Latin American reporting units exceeded the respective 
carrying amounts.

92

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The Company completed its annual goodwill impairment assessment as of October 31, 2012, utilizing the same 

approach that was performed during the interim impairment assessment.  The estimated fair value of each of the 
Company's United States and Latin American reporting units exceeded the respective carrying amounts, and as a result 
management concluded that no impairment existed as of October 31, 2012.  The fair value of the reporting units exceed 
their respective carrying values by greater than ten percent.  No additional indications of impairment have been identified 
between October 31, 2012, and December 31, 2012.

Goodwill related to the continuing operations at December 31, 2012 and 2011 did not include any accumulated 

impairment losses.  No goodwill impairment was recorded related to continuing operations during the years ended 
December 31, 2012 or 2011.  However, a $13.9 million goodwill impairment was recorded related to the Canadian 
discontinued operations in the year ended December 31, 2011 (see Note 4).

Activity impacting the Company's goodwill for the years ended December 31, 2012 and 2011 was as follows:

United States 
Print and Related
Services

International

Total

Balance at January 1, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Reclassify Canadian goodwill to discontinued operations. . . . . . .

World Color Press acquisition . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Transcontinental Mexico acquisition . . . . . . . . . . . . . . . . . . . . . . .

Translation adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

796.5

$

18.2

$

(35.7)

(3.4)

—

—

—

—

11.1

0.4

Balance at December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
World Color Press acquisition (See Note 1). . . . . . . . . . . . . . . . . .

Translation adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

757.4

$

29.7

$

(19.2)

—

—

0.7

Balance at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

738.2

$

30.4

$

814.7

(35.7)

(3.4)

11.1

0.4

787.1

(19.2)

0.7

768.6

The components of other intangible assets at December 31, 2012 and 2011 were as follows:

December 31, 2012

December 31, 2011

Weighted
Average
Amortization
Period (Years)

Gross
Carrying
Amount

Accumulated
Amortization
and Foreign
Exchange

Impairment

Net Book
Value

Weighted
Average
Amortization
Period (Years)

Gross
Carrying
Amount

Accumulated
Amortization
and Foreign
Exchange

Impairment

Net Book
Value

Finite-lived intangible assets:

Trademarks, patents,
licenses and
agreements . . . . . . . .

Customer
relationships . . . . . . .

Capitalized software.

Acquired technology

5

6

5

5

$

10.5

$

(9.4) $

— $

1.1

383.6

(158.7)

4.1

8.0

(2.6)

(5.6)

—

—

—

224.9

1.5

2.4

5

6

5

5

$

10.7

$

(9.6) $

— $

1.1

383.6

4.1

8.0

(95.7)

(1.7)

(4.0)

—

—

—

287.9

2.4

4.0

Total finite-lived intangible assets.

406.2

(176.3)

—

229.9

406.4

(111.0)

—

295.4

Other indefinite-lived intangible
assets . . . . . . . . . . . . . . . . . . . . . . .

—

—

—

—

0.2

—

—

0.2

Total. . . . . . . . . . . . . . . . . . . . . . . .

$ 406.2

$

(176.3) $

— $ 229.9

$ 406.6

$

(111.0) $

— $ 295.6

93

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Amortization expense for other intangible assets was $66.3 million, $65.8 million and $34.0 million for the 

years ended December 31, 2012, 2011 and 2010, respectively.  The following table outlines the estimated future 
amortization expense related to intangible assets as of December 31, 2012:

2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2014. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

66.1

65.4

64.6

33.2

0.6

229.9

Amortization Expense

Note 7.  Receivables

Transactions affecting the allowance for doubtful accounts during the years ended December 31, 2012, 2011 

and 2010 were as follows:

2012

2011

2010

Balance at beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

73.7

$

85.5

$

Reclassify Canadian allowance to discontinued operations . . . . . . . . . . .

Acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Provisions charged to expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Write-offs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Translation and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

0.2

3.2

(6.8)

0.5

(4.7)

2.7

13.3

(19.6)

(3.5)

Balance at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

70.8

$

73.7

$

22.4

—

63.8

3.7

(4.3)

(0.1)

85.5

Note 8.  Inventories

The components of the Company's inventories at December 31, 2012 and 2011 were as follows:

Raw materials and manufacturing supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Work in process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

2012

2011

154.2

$

45.1

43.6

242.9

$

124.9

72.0

52.6

249.5

94

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 9.  Property, Plant and Equipment

The components of the Company's property, plant and equipment at December 31, 2012 and 2011 were as 

follows:

2012

2011

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

136.1

$

Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

904.6

3,415.0

208.7

28.2

4,692.6

(2,766.2)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1,926.4

$

140.9

930.1

3,398.2

201.7

23.0

4,693.9

(2,570.6)

2,123.3

Other consists of computer equipment, vehicles, furniture and fixtures, leasehold improvements and 

communication related equipment.

The Company recorded impairment charges of $23.0 million, $13.8 million and $30.0 million during the years 

ended December 31, 2012, 2011 and 2010, respectively, to reduce the carrying amounts of certain buildings and 
production equipment no longer utilized to fair value (see Note 5).

For the year ended December 31, 2010, the Company received $3.3 million from the insurance carrier for repair 

costs on damaged equipment and other property related to the 2009 fire at the Company's West Virginia facility.  
Casualty gains of $7.1 million were recorded in selling, general and administrative expenses in the consolidated 
statements of operations for this equipment during the year ended December 31, 2010.

The Company recognized depreciation expense of $272.3 million, $278.8 million and $233.4 million for the 

years ended December 31, 2012, 2011 and 2010, respectively.

Assets Held for Sale from Continuing Operations

Certain closed facilities are considered held for sale.  The net book value of the assets held for sale from 
continuing operations was $4.2 million and $14.3 million as of December 31, 2012 and 2011, respectively.  These assets 
were valued at their fair value, less the estimated costs to sell.  The fair values were determined by the Company to be 
Level 3 under the fair value hierarchy and were estimated based on broker quotes and internal expertise related to current 
marketplace conditions.  Assets held for sale from continuing operations are included in prepaid expenses and other 
current assets in the consolidated balance sheets.

95

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 10.  Restricted Cash

The components of the Company's restricted cash at December 31, 2012 and 2011 were as follows:

Defeasance of unsecured notes to be issued (see Note 14) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: short-term restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

60.5

—

60.5

(14.8)

45.7

$

$

$

75.4

0.5

75.9

(8.5)

67.4

2012

2011

Note 11.  Equity Method Investments in Unconsolidated Entities

The Company has a 49% ownership interest in Plural Editora e Gráfica ("Plural"), a commercial printer based in 

São Paulo, Brazil, and a 50% ownership interest in World Color Chile S.A. ("Chile"), a commercial printer based in 
Santiago, Chile.  The Company's ownership interest in Plural is accounted for using the equity method of accounting for 
all periods presented.  The Company's ownership interest in Chile is accounted for using the equity method of accounting 
since July 2, 2010, when the Company acquired its ownership interest in Chile as part of the World Color Press 
acquisition.

The Company's equity earnings of Plural's and Chile's operations are recorded in the line item entitled equity in 

earnings of unconsolidated entities in the Company's consolidated statements of operations, and is included within the 
International segment.

The combined condensed balance sheets for Plural and Chile at December 31, 2012 and 2011 are presented 

below:

Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2011

$

$

$

$

79.4

91.2

170.6

42.9

35.5

78.4

$

$

$

$

63.4

109.7

173.1

57.5

21.0

78.5

The combined condensed statements of operations for Plural and Chile for years ended December 31, 2012, 

2011 and 2010 are presented below:

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

200.8

$

221.5

$

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9.0

4.2

12.6

6.0

166.9

22.7

16.9

2012

2011

2010

96

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 12.  Accrued Liabilities

The components of the Company's accrued liabilities at December 31, 2012 and 2011 were as follows:

Employee-related liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

152.0

$

183.1

Restructuring reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Taxes and income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest and rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

33.3

43.6

15.1

90.0

54.2

45.1

17.8

93.7

Total accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

334.0

$

393.9

2012

2011

Employee-related liabilities consist primarily of payroll, bonus and profit sharing, vacation, health and workers' 

compensation.

Note 13.  Commitments and Contingencies

Commitments

The Company had firm commitments of $12.2 million to purchase press and finishing equipment at 

December 31, 2012.

Litigation

In the normal course of business, the Company is named as a defendant in various lawsuits in which claims are 

asserted against the Company.  In the opinion of management, the liabilities, if any, which ultimately result from such 
lawsuits are not expected to have a material impact on the consolidated financial statements of the Company.

Environmental Reserves

The Company is subject to various laws, regulations and government policies relating to health and safety, to 

the generation, storage, transportation, and disposal of hazardous substances, and to environment protection in general.  
The Company provides for expenses associated with environmental remediation obligations when such amounts are 
probable and can be reasonably estimated.  Such reserves are adjusted as new information develops or circumstances 
change.  The environmental reserves are not discounted.  The Company believes it is in compliance with such laws, 
regulations and government policies in all material respects.  Furthermore, the Company does not anticipate that 
maintaining compliance with such environmental statutes will have a material impact upon the Company's competitive 
or consolidated financial position.

Note 14.  World Color Press Insolvency Proceedings

The Company continues to manage the bankruptcy claim settlement process for the Quebecor World Inc. 

("QWI") bankruptcy proceedings in the United States and Canada (QWI changed its name to "World Color Press Inc." 
upon emerging from bankruptcy on July 21, 2009).  To the extent claims are allowed, the holders of such claims are 
entitled to receive recovery, with the nature of such recovery dependent upon the type and classification of such claims.  
In this regard, with respect to certain types of claims, the holders thereof are entitled to receive cash and/or unsecured 
notes, while the holders of certain other types of claims are entitled to receive a combination of Quad/Graphics common 
stock and cash, in accordance with the terms of the World Color Press acquisition agreement.

97

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

With respect to claims asserted by the holders thereof as being entitled to a priority cash recovery, the Company 

has estimated that approximately $9.3 million and $19.5 million of such recorded claims have yet to be paid as of 
December 31, 2012, and December 31, 2011, respectively, and this obligation is classified as amounts owing in 
satisfaction of bankruptcy claims in the consolidated balance sheets.

With respect to unsecured claims held by creditors of the operating subsidiary debtors of Quebecor World 

(USA) Inc. (the "Class 3 Claims"), each allowed Class 3 Claim will be entitled to receive an unsecured note in an 
amount not to exceed 50% of such creditor's allowed Class 3 Claim, provided, however, that the aggregate principal 
amount of all such unsecured notes cannot exceed $75.0 million.  In the event that the total of all allowed Class 3 Claims 
exceeds $150.0 million, each creditor holding an allowed Class 3 Claim will receive its pro rata share of $75.0 million of 
the unsecured notes issued, together with accrued interest and a 5% prepayment redemption premium thereon (the total 
of which is $89.2 million).  In connection with the World Color Press acquisition, the Company was required to deposit 
the maximum potential payout to the Class 3 Claim creditors of $89.2 million with a trustee, and that amount will remain 
with the trustee until either (1) it is paid to a creditor for an allowed Class 3 Claim or (2) upon all Class 3 Claims being 
resolved any excess amount will revert to the Company.  In the year ended December 31, 2012, $14.9 million was paid 
to Class 3 Claim creditors.  At December 31, 2012, $60.5 million remains and is classified as restricted cash in the 
consolidated balance sheets (see Note 10).  Based on the Company's analysis of the outstanding claims, the Company has 
recorded a liability, classified as unsecured notes to be issued in the consolidated balance sheet, of $23.8 million at 
December 31, 2012.

Balance at January 1, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class 3 Claim payments during 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class 3 Claim payments during 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

89.2

(13.8)

75.4

(14.9)

60.5

$

$

$

52.5

(13.8)

38.7

(14.9)

23.8

Restricted Cash

Unsecured Notes
to be Issued

While the liabilities recorded for any bankruptcy matters are based on management's current assessment of the 

amount likely to be paid, it is not possible to identify the final amount of priority cash claims or the amount of Class 3 
Claims that will ultimately be allowed by the U.S. Bankruptcy Court.  Therefore, amounts owing in satisfaction of 
bankruptcy claims on the consolidated balance sheet could be materially higher than the amounts estimated, which 
would require additional cash payments to be made for the amount exceeding the Company's estimate.  Amounts payable 
related to the unsecured notes could reach the maximum aggregate principal amount of $75.0 million, which would not 
require an additional cash payment as the maximum potential exposure has already been funded in trust, but would 
require additional liability and expense to be recorded as the Company's estimate of total Class 3 Claim payments to be 
made is $52.5 million ($28.7 million paid out and $23.8 million remaining estimated liability as of December 31, 2012).  
In light of the substantial number and amount of claims filed, the claims resolution process will take considerable time to 
complete.

Note 15.  Income Taxes

In connection with the July 2, 2010 acquisition of World Color Press (see Note 3) and the public registration of 
the Quad/Graphics class A stock, the Company changed the tax status of certain entities within the Quad/Graphics legal 
structure to C corporation status under the provisions of the Internal Revenue Code.  From that point forward, these 
entities are subject to federal and state income taxes. The impact from the conversion to C corporation status resulted in 
the recognition of net short-term deferred tax assets of $23.6 million, net long-term deferred tax liabilities of 

98

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

$223.3 million, an increase in accumulated other comprehensive loss due to the impact of foreign currency translation of 
$0.8 million, and recognition of income tax expense for the year ended December 31, 2010, of $200.5 million.

From January 1, 2005, to July 1, 2010, Quad/Graphics was contractually required under a shareholders' 

agreement to pay tax distributions to shareholders in connection with the Company's election to be taxed as an 
S corporation.  As a result of the Company's issuance of shares of class A stock pursuant to the acquisition of World 
Color Press and the termination of the S corporation election, the shareholders' agreement was amended to terminate the 
obligation to pay tax distributions for periods following July 1, 2010 and to revise certain provisions concerning 
adjustments to tax distributions related to the S corporation periods prior to July 1, 2010.  The shareholders during the 
S corporation years will receive adjusting payments if there is ultimately an increased tax liability or will be required to 
reimburse the Company if the tax liability decreases from what was previously estimated and distributed for such prior 
periods.  Adjustments could be required for audits or other necessary adjustments of prior periods.  All such adjustments 
made will be recorded to retained earnings on the consolidated balance sheet.

Income taxes have been based on the following components of earnings (loss) from continuing operations 

before income taxes and equity in earnings of unconsolidated entities for the years ended December 31, 2012, 2011 and 
2010: 

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

69.1

(46.6)

22.5

$

$

41.8

(26.9)

14.9

$

$

59.3

(90.6)

(31.3)

2012

2011

2010

The components of income tax expense (benefit) consists of the following for the years ended December 31, 

2012, 2011 and 2010:

Federal:

2012

2011

2010

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(23.2) $

(4.2)

(15.2) $

24.6

State:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3.0

(6.6)

2.3

(2.8)

0.2

9.2

4.5

2.7

Total income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

(31.5) $

26.0

$

23.5

185.4

3.6

11.1

3.5

(3.9)

223.2

99

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The following table outlines the reconciliation of differences between the Federal statutory tax rate and the 

Company's effective tax rate for the years ended December 31, 2012, 2011 and 2010:

Federal statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign rate differential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State taxes, net of federal benefit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nondeductible transaction costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax adjustment due to S corporation status . . . . . . . . . . . . . . . . . . . . . . . .
Expiration of deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Establish net deferred tax liabilities due to S corporation status
termination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustment to valuation allowances . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustment of deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss from foreign branches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustment of uncertain tax positions(1) . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effective income tax rate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

______________________________

2012

2011

2010

35.0 %
19.2
3.6
3.0
—
—

—
(3.7)
(14.0)
(30.8)
(145.4)
(7.0)
(140.1)%

35.0%
21.0
12.4
5.2
—
18.3

—
48.0
52.6
(54.3)
19.1
17.2
174.5%

35.0 %
(35.7)
(6.9)
(13.3)
(52.3)
—

(640.4)
(33.7)
—
70.6
—
(36.3)
(713.0)%

(1)  During 2012, the Company settled pre-acquisition World Color Press income tax examinations with the Internal Revenue Service 

resulting in a $30.0 million income tax benefit.

100

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Deferred Income Taxes

The significant deferred tax assets and liabilities as of December 31, 2012 and 2011, were as follows:

Deferred tax assets:

Accrued liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest limitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension, postretirement and workers compensation benefits. . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss and other tax carry forwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total deferred tax assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2011

$

31.4
31.9
20.3
154.0
153.9
172.1
26.4

590.0
(174.0)

44.3
41.8
23.7
102.1
160.4
112.9
36.2

521.4
(125.2)

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

416.0

$

396.2

Deferred tax liabilities:

Property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill and intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in U.S. subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

(379.9) $
(83.1)
(243.5)
(17.7)

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(724.2)

(468.1)
(106.1)
(178.3)
(28.9)

(781.4)

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

(308.2) $

(385.2)

The net deferred tax assets (liabilities) above are classified on the consolidated balance sheets at December 31, 

2012 and 2011 as follows:

Current net deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-current net deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2011

$

$

55.7

$

(363.9)

(308.2) $

86.7

(471.9)

(385.2)

At December 31, 2012, the Company had federal net operating loss carry forwards of $3.8 million, foreign net 

operating loss carry forwards of $190.0 million and state net operating loss carry forwards of $626.4 million.  The 
federal net operating loss carry forward expires in 2029.  Of the foreign net operating loss carry forwards, $105.0 million 
are available without expiration, while the remainder expire through 2027.  The state net operating loss carry forwards 
expire in varying amounts through 2032.  The Company also has $49.0 million of various state credit carry forwards, of 
which $30.8 million are available without expiration, while the remainder expire through 2027.  At December 31, 2012, 
the Company has recorded a valuation allowance of $174.0 million against deferred tax assets that are not expected to be 
realized.

101

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The Company considers its foreign earnings to be indefinitely invested.  Accordingly, the Company does not 

currently provide for the additional United States and foreign income taxes which would become payable upon remission 
of undistributed earnings of foreign subsidiaries.  The cumulative undistributed earnings of such subsidiaries at 
December 31, 2012, are not material.

Uncertain Tax Provisions

The following table summarizes the activity of the Company's liability for unrecognized tax benefits at 

December 31, 2012, 2011 and 2010:

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

106.0

$

129.7

$

2012

2011

2010

Additions due to acquisitions (see Note 1) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additions for tax positions of the current year . . . . . . . . . . . . . . . . . . . . . . . .

Additions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reductions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . . .

Settlements during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Lapses of applicable statutes of limitations. . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign exchange and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reclassify Canadian uncertain tax positions to discontinued operations . . . .

22.9

—

15.2

(76.3)

(7.8)

(13.5)

—

—

Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

46.5

$

0.3

—

5.4

(1.4)

(1.4)

(1.2)

—

(25.4)

106.0

$

7.8

122.3

0.3

0.5

(0.3)

(1.6)

(0.2)

0.9

—

129.7

As of December 31, 2012, $46.5 million of unrecognized tax benefits would impact the Company's effective tax 

rate, if recognized.  Of that amount, it is reasonably possible that $4.9 million of the total amount of unrecognized tax 
benefits will decrease within 12 months due to resolution of audits or statute expirations.

During 2012, the Company settled pre-acquisition World Color Press income tax examinations with the Internal 

Revenue Service resulting in a net income tax benefit of $30.0 million.  Included in this net benefit is $75.7 million 
related to a reduction for uncertain tax positions of prior years.  In addition to the impact on the Company's uncertain tax 
positions, settlement of the examinations required an adjustment to certain tax attributes of the Company.  The impact of 
the adjustments to these tax attributes resulted in a net income tax expense of $46.7 million.

The Company classifies interest expense and any related penalties related to income tax uncertainties as a 

component of income tax expense.  The total interest (income) expense related to tax uncertainties recognized in the 
consolidated statements of operations for the years ended December 31, 2012, 2011 and 2010 was $(1.1) million, 
$(0.7) million and $0, respectively.  Penalties in the amount of $0, $(0.1) million and $0 were recognized for the years 
ended December 31, 2012, 2011 and 2010, respectively.  Accrued interest of $2.3 million and $1.1 million related to 
income tax uncertainties was reported as a component of other current liabilities and accrued interest of $2.8 million and 
$4.7 million related to income tax uncertainties was reported as a component of other long-term liabilities on the 
consolidated balance sheets at December 31, 2012 and 2011, respectively.  Accrued penalties of $0.5 million and 
$0.2 million related to income tax uncertainties were reported in other current liabilities and accrued penalties of 
$0.4 million and $0.7 million related to income tax uncertainties were reported in other long-term liabilities on the 
consolidated balance sheets at December 31, 2012 and 2011, respectively.

The Company has tax years from 2009 through 2012 that remain open and subject to examination by the 
Internal Revenue Service.  Tax years from 2003 through 2012 remain open and subject to examination in the Company's 

102

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

various major state jurisdictions within the United States.  In Poland, the Company is no longer subject to income tax 
examinations by tax authorities for years prior to 2007.

Note 16.  Debt

Long-term debt consisted of the following as of December 31, 2012 and 2011:

Master note and security agreement(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Term loan A—$450.0 million(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Term loan B—$200.0 million(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revolving credit facility—$850.0 million(2) . . . . . . . . . . . . . . . . . . . . . . . . . .
International term loan—$75.1 million(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International revolving credit facility—$16.2 million(3) . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: short-term debt and current portion of long-term debt. . . . . . . . . . .

Long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

______________________________

Weighted
Average
Interest Rate

2012

2011

7.49% $

553.9

$

2.50%

4.00%

2.50%

2.61%

4.37%

14.80%

444.4

196.7

50.0

63.3

6.8

9.9

616.0

450.0

198.6

85.0

65.9

6.7

2.7

$

$

1,325.0

(113.3)

1,211.7

$

$

1,424.9

(82.1)

1,342.8

(1)  These senior notes have a weighted-average interest rate of 7.49%, which is fixed to maturity, with interest payable semiannually.  
Principal payments commenced September 1997 and extend through April 2036 in various tranches.  The notes are collateralized 
by certain U.S. land, buildings and press and finishing equipment under the terms of the master note and security agreement.

(2)  On July 26, 2011, and as last amended on December 19, 2012, the Company entered into a $1.5 billion debt financing agreement 
with certain lenders to reduce the Company's borrowing costs with lower interest rates and to create more flexibility with a higher 
revolving credit capacity and improvement in financial terms.  The $1.5 billion debt financing agreement includes three different 
loan facilities, a Term Loan A, a Term Loan B, and a revolving credit facility.

The revolving credit facility in the amount of $850.0 million and the Term Loan A in the aggregate amount of $450.0 million 
each had an initial term of five years that was extended an additional year as part of the December 19, 2012 amendment to mature 
on July 25, 2017.  The Term Loan B in the amount of $200.0 million (net of a $1.0 million original issue discount) has a term of 
seven years maturing on July 25, 2018, subject to certain required amortization.

Borrowings under the revolving facility and Term Loan A loans made under the $1.5 billion debt financing agreement bear 
interest at London Interbank Offered Rate ("LIBOR") plus 2.25%, or 1.25% in excess of an alternate base rate, and Term Loan B 
loans bear interest at LIBOR plus 3.00%, with a LIBOR floor of 1.00%, or 2.00% in excess of an alternative base rate at the 
Company's option.  At December 31, 2012, the Company had borrowings of $50.0 million on the revolving credit agreement, as 
well as $45.3 million of issued letters of credit, leaving $754.7 million available for future borrowings.

The proceeds from the Term Loan A, Term Loan B and revolving credit facility were used to repay all outstanding balances and 
terminate the Company's previous $1.23 billion debt financing agreement (which included the $700.0 million term loan and the 
$530.0 million revolving credit facility), as well as to pay the new debt issuance costs incurred for the refinancing.  The 
$1.5 billion debt financing agreement is secured by substantially all of the assets in the United States that are not encumbered 
under the Company's other financing agreements.

(3)  On December 16, 2008, debt related to the Company's international operations was refinanced by entering into a secured credit 
agreement ("Facilities Agreement").  The Facilities Agreement includes a Euro denominated term loan and a multicurrency 
revolving credit facility.  The term loan principal payments commenced in December 2009 and it matures on December 16, 2015.  
The multicurrency revolving credit facility used for financing working capital and general business needs, was renewed in 2012 

103

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

and will expire on December 13, 2013.  At December 31, 2012, the Company's international operations had borrowings of 
$6.8 million under the multicurrency revolving credit facility, leaving $9.4 million available for future borrowing.  The terms of 
the Facilities Agreement include certain financial covenants, a guarantee of the Facilities Agreement by the Company and a 
security agreement that includes collateralizing substantially all of the Quad/Winkowski assets.  The facilities bear interest at the 
aggregate of the Warsaw Interbank Offered Rate ("WIBOR") or the Euro Interbank Offered Rate ("EURIBOR") and margin.

Based upon the interest rates available to the Company for borrowings with similar terms and maturities, the 

fair value of the Company's total debt was approximately $1.3 billion and $1.4 billion at December 31, 2012 and 2011, 
respectively.  The fair value determination of the Company's total debt was categorized as Level 2 in the fair value 
hierarchy (see Note 18 for the definition of Level 2 inputs).  As of December 31, 2012, approximately $2.9 billion of the 
Company's assets were pledged as security under various loans and other agreements.

Debt Issuance Costs

Activity impacting the Company's debt issuance costs for the years ended December 31, 2012, and 2011, was as 

follows:

Balance at January 1, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt issuance costs paid from July 2011 refinancing(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on debt extinguishment from $1.5 billion debt agreement(1)(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on debt extinguishment from $1.23 billion debt agreement(2)(3) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt issuance costs paid from December 2012 amendment(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

Balance at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

______________________________

Capitalized Debt
Issuance Costs

41.1

11.5

(4.2)

(20.9)

(7.3)

20.2

2.1

(4.4)

17.9

(1)  The Company incurred $11.5 million of debt issuance costs in connection with the July 26, 2011 $1.5 billion debt financing 

agreement.  In accordance with the accounting guidance for the treatment of debt issuance costs in a debt extinguishment, 
$7.3 million of the costs have been accounted for as capitalized debt issuance costs and $4.2 million was recorded as a loss on 
debt extinguishment.  The capitalized debt issuance costs are classified as other long-term assets in the consolidated balance 
sheet.  The costs are being amortized on a straight-line basis over the five and seven year lives of the related debt instruments.  In 
addition, a new original issue discount of $1.0 million related to the Term Loan B was classified as a reduction of long-term debt.

(2)  Prior to the execution of the $1.5 billion debt financing agreement, there were $35.7 million of remaining unamortized debt 

issuance costs from the terminated $1.23 billion debt financing agreement.  In accordance with the accounting guidance for the 
treatment of debt issuance costs in a debt extinguishment, $14.8 million of the remaining unamortized debt issuance costs has 
been accounted for as capitalized debt issuance costs and $20.9 million was recorded as a loss on debt extinguishment.  The 
capitalized debt issuance costs are classified as other long-term assets in the consolidated balance sheet.  The costs are being 
amortized on a straight-line basis over the five and seven year lives of the related debt instruments.

(3)  The Company recognized a $34.0 million loss on debt extinguishment during the year ended December 31, 2011, in connection 
with the July 26, 2011 $1.5 billion debt financing agreement.  The loss was comprised of: (1) $20.9 million of debt issuance costs 
from the terminated $1.23 billion debt financing agreement, (2) $8.9 million of remaining original issue discount from the 
terminated $1.23 billion debt financing agreement and (3) $4.2 million of debt issuance costs from the $1.5 billion debt financing 
agreement.  The $34.0 million loss was classified as loss on debt extinguishment in the consolidated statements of operations.

104

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

(4)  The Company incurred $2.1 million of debt issuance costs in connection with the December 19, 2012, $1.5 billion debt financing 

agreement amendment for the extension of the maturity dates on the $850.0 million revolving credit facility and the 
$450.0 million Term Loan A.  These debt issuance costs have been accounted for as capitalized debt issuance costs and were 
classified as other long-term assets in the consolidated balance sheet.  The costs are being amortized on a straight-line basis over 
the five year lives of the related debt instruments.

Amortization expense for debt issuance costs was $4.4 million, $7.3 million and $4.7 million for the years 

ended December 31, 2012, 2011 and 2010, respectively.

Covenants and Compliance

As of December 31, 2012, the Company's various lending arrangements included certain financial covenants 

(all financial terms, numbers and ratios are as defined in the Company's debt agreements).  Among these covenants, the 
Company was required to maintain the following as of December 31, 2012 (for each covenant, the most restrictive 
measurement has been included below):

•  On a rolling twelve-month basis, the total leverage ratio, defined as total consolidated debt to consolidated 
EBITDA (as defined in the debt agreement), shall not exceed 3.50 to 1.00 (for the twelve months ended 
December 31, 2012, the Company's leverage ratio was 2.37 to 1.00).

• 

 On a rolling twelve-month basis, the minimum interest coverage ratio, defined as consolidated EBITDA to 
consolidated cash interest expense, shall not be less than 3.50 to 1.00 (for the twelve months ended 
December 31, 2012, the Company's interest coverage ratio was 7.27 to 1.00).

•  On a rolling twelve-month basis, the fixed charge coverage ratio, defined as consolidated EBITDA and rent 
expense to interest and rent expense, shall not be less than 1.50 to 1.00 (for the twelve months ended 
December 31, 2012, the Company's fixed charge coverage ratio was 4.35 to 1.00).

•  Consolidated net worth of at least $745.8 million plus 40% of positive consolidated net income 

cumulatively for each year (as of December 31, 2012, the Company's consolidated net worth under the 
most restrictive covenant per the various debt agreements was $1.16 billion).

In addition to those covenants, the $1.5 billion debt financing agreement also includes certain limitations on 
acquisitions, indebtedness, liens, dividends and repurchases of capital stock.  If the Company's total leverage ratio is 
greater than 3.00 to 1.00 (total leverage ratio as defined in the debt financing agreement), the Company is prohibited 
from making greater than $120.0 million of annual dividend payments, capital stock repurchases and certain other 
payments.  If the total leverage ratio is less than 3.00 to 1.00, there are no such restrictions.

105

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Approximate annual principal amounts due on long-term debt are as follows during the years ending 

December 31:

2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2014. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019 – 2023. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2024 – 2028. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2029 – 2033. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2034 – 2036. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113.3

120.3

158.1

112.8

369.0

225.3

130.1

59.4

27.2

9.5

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1,325.0

Note 17.  Lease Obligations

The Company entered into various master lease agreements for press and finishing equipment.  These leases 

provide the Company with options to purchase the related equipment at the termination value, as defined, and at various 
early buyout dates during the term of the lease.  These leases are accounted for as capital leases on the consolidated 
balance sheets.

Assets recorded under capital leases are as follows as of December 31, 2012 and 2011:

Presses and equipment—leased . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net presses and equipment—leased. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

78.7

(58.8)

19.9

$

$

2012

2011

At December 31, 2012, the future maturities of capitalized leases consisted of the following:

2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2014. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total minimum payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Less: amounts representing interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Present value of minimum payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

85.1

(54.4)

30.7

11.5

10.3

2.5

2.0

1.5

27.8

(2.1)

25.7

(10.4)

15.3

106

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The Company has various operating lease agreements.  Future minimum rental commitments under non-

cancelable leases are as follows:

2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2014. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

31.6

31.5

24.5

21.5

17.7

41.5

168.3

Rent expense under these operating lease agreements totaled $33.2 million, $22.8 million and $25.9 million 

during the years ended December 31, 2012, 2011 and 2010, respectively.

Note 18.  Financial Instruments and Fair Value Measurements

Certain assets and liabilities are required to be recorded at fair value on a recurring basis, while other assets and 
liabilities are recorded at fair value on a nonrecurring basis, generally as a result of acquisitions or impairment charges.  
Fair value is determined based on the exchange price that would be received for an asset or paid to transfer a liability (an 
exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market 
participants.  GAAP also classifies the inputs used to measure fair value into the following hierarchy:

Level 1: 

Quoted prices in active markets for identical assets or liabilities.

Level 2: 

Quoted prices in active markets for similar assets or liabilities, quoted prices for identical or 
similar assets or liabilities in markets that are not active, or inputs other than quoted prices that are 
observable for the asset or liability.

Level 3: 

Unobservable inputs for the asset or liability.  There are no Level 3 assets or liabilities as of 
December 31, 2012, measured on a recurring basis.

The Company records the fair value of its forward contracts and pension plan assets on a recurring basis.  The 

fair value of cash and cash equivalents, receivables, inventories, restricted cash, accounts payable, accrued liabilities and 
amounts owing in satisfaction of bankruptcy claims approximate their carrying values as of December 31, 2012 and 
2011.  See Note 16 for further discussion on the fair value of the Company's debt and Note 20 for the details of Level 1 
and Level 2 inputs related to Employee Retirement Plans.  

In addition to assets and liabilities that are recorded at fair value on a recurring basis, the Company is required 

to record certain assets and liabilities at fair value on a nonrecurring basis, generally as a result of acquisitions or the 
remeasurement of assets resulting in impairment charges.  See Note 5 for further discussion on impairment charges 
recorded as a result of the remeasurement of certain long-lived assets as of December 31, 2012 and 2011.

The Company has operations in countries that have transactions outside their functional currencies and 

periodically enters into foreign exchange contracts.  These contracts are used to hedge the net exposures of changes in 
foreign currency exchange rates and are designated as either cash flow hedges or fair value hedges.  Gains or losses on 
net foreign currency hedges are intended to offset losses or gains on the underlying net exposures in an effort to reduce 
the earnings volatility resulting from fluctuating foreign currency exchange rates.

107

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The Company periodically enters into natural gas forward purchase contracts to hedge against increases in 

commodity costs.  During the years ended December 31, 2012 and 2011, the Company's commodity contracts qualified 
for the exception related to normal purchases and sales as the Company takes delivery in the normal course of business.

The Company held open short-term foreign currency forward exchange contracts to hedge exchange rate 

exposure on the 50.0 million Canadian dollars deposit related to the Transcontinental Mexico acquisition as of 
December 31, 2011, that was settled on March 1, 2012 (see Note 3).  There were no open foreign currency exchange 
contracts as of December 31, 2012.  For the years ended December 31, 2012, 2011 and 2010, there was no impact of 
hedge ineffectiveness on the consolidated statements of operations.

Note 19.  Other Long-Term Liabilities

Other long-term liabilities consisted of the following as of December 31, 2012 and 2011:

Single employer pension and postretirement obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Multiemployer pension plans—withdrawal liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax-related liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Employee-related liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

2012

2011

288.3

$

300.9

74.3

22.0

53.5

57.6

83.5

30.7

45.0

61.4

495.7

$

521.5

Note 20.  Employee Retirement Plans

Defined Contribution Plans

The Quad/Graphics Diversified Plan is comprised of participant directed 401(k) contributions, Company match 

and profit sharing-contributions.  Company 401(k) matching contributions were $11.9 million, $12.8 million and 
$6.2 million for the years ended December 31, 2012, 2011 and 2010, respectively.  The Quad/Graphics Employee Stock 
Ownership Plan holds profit sharing contributions of Company stock, which are made at the discretion of the Company's 
Board of Directors.  There were no profit sharing contributions for the year ended December 31, 2012.  The annual profit 
sharing contributions totaled $13.4 million and $14.8 million for the years ended December 31, 2011 and 2010, 
respectively.

The Company assumed a defined contribution plan in the United States as part of the acquisition of World Color 

Press.  That plan was comprised of participant directed 401(k) contributions, and, in prior years, also included employer 
match contributions.  The employer match was frozen by World Color Press prior to the July 2, 2010 acquisition, and the 
Company made no cash contributions to this plan in 2010.  This plan was merged with the Company's defined 
contribution plan referred to as the Personal Enrichment Plan (the "PEP Plan") on January 1, 2011.

Defined Benefit Plans and Other Postretirement Benefit Plans 

The Company sponsors various funded and unfunded pension plans for a portion of its full-time employees in 
the U.S. and Canada. Benefits are generally based upon years of service and compensation.  These plans are funded in 
conformity with the applicable government regulations.  The Company funds at least the minimum amount required for 
all qualified plans using actuarial cost methods and assumptions acceptable under government regulations.  In addition to 
pension benefits, the Company provides certain healthcare and life insurance benefits for some retired employees.

108

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The components of the net periodic pension and postretirement benefit expense (income) for the years ended 

December 31, 2012 and 2011 are as follows: 

Pension Benefits

2012

2011

Postretirement Benefits
2011
2012

Service cost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service credit . . . . . . . . . . . . . . . . .
Amortization of actuarial (gain) / loss . . . . . . . . . . . . . . .
Net periodic benefit cost (income) . . . . . . . . . . . . . . . . . .
Curtailment/settlement (gain) / loss . . . . . . . . . . . . . . . . .
Total expense (income). . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

0.3
31.2
(27.2)
—
—
4.3
0.1
4.4

$

$

0.4
34.1
(27.6)
—
—
6.9
—
6.9

$

$

$

0.2
0.7
—
(3.4)
(0.1)
(2.6)
(12.8)
(15.4) $

0.4
1.4
—
(3.5)
0.4
(1.3)
(7.0)
(8.3)

The pension and postretirement obligations are calculated using generally accepted actuarial methods and are 
measured as of December 31.  The following provides a reconciliation of the projected benefit obligation, fair value of 
plan assets and the funded status of the pension and postretirement plans as of December 31, 2012 and 2011: 

Changes in benefit obligation

Projected benefit obligation, beginning of year . . . . .
Reclassify Canadian benefit obligation to
discontinued operations. . . . . . . . . . . . . . . . . . . . . . . .
Valuation of acquired obligation benefit. . . . . . . . . . .
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plan participants contributions . . . . . . . . . . . . . . . . . .
Plan amendments. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailments and settlements . . . . . . . . . . . . . . . . . . .
Actuarial (gain) / loss . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Projected benefit obligation, end of year . . . . . . . . . .

Changes in plan assets

Fair value of plan assets, beginning of year . . . . . . . .
Reclassify Canadian pension plan assets to
discontinued operations. . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . . .
Employer contributions . . . . . . . . . . . . . . . . . . . . . . . .
Plan participants contributions . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of plan assets, end of year . . . . . . . . . . . . .
Funded status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension Benefits

2012

2011

Postretirement Benefits
2011
2012

$

692.8

$

962.0

$

27.8

$

—
—
0.3
31.2
—
—
—
75.5
(55.8)
744.0

$

(282.8)
(20.7)
0.4
34.1
—
—
(0.8)
46.8
(46.2)
692.8

$

—
—
0.2
0.7
0.3
(22.6)
—
0.6
(1.6)
5.4

$

412.2

$

672.4

$

— $

—
52.7
49.8
—
(55.8)
458.9
$
(285.1) $

(247.9)
(9.6)
43.5
—
(46.2)
412.2
$
(280.6) $

—
—
1.3
0.3
(1.6)

— $
(5.4) $

$

$

$
$

109

48.5

(12.2)
—
0.4
1.4
0.3
—
0.1
(8.0)
(2.7)
27.8

—

—
—
2.4
0.3
(2.7)
—
(27.8)

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Amounts recognized on the consolidated balance sheets as of December 31, 2012 and 2011 are as follows: 

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total amount recognized . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

(1.2) $

(4.4) $

(283.9)

(276.2)

(285.1) $

(280.6) $

(1.0) $

(4.4)

(5.4) $

(3.1)

(24.7)

(27.8)

Pension Benefits

Postretirement Benefits

2012

2011

2012

2011

The following table provides a reconciliation of the Company's accumulated other comprehensive income (loss) 

prior to any deferred tax effects at December 31, 2012 and 2011 are as follows: 

Pension Benefits

Postretirement Benefits

Actuarial Gain /
(Loss), net

Actuarial Gain /
(Loss), net

Prior Service
Credit/(Cost)

Total

As of December 31, 2011 . . . . . . . . . . . . . . . . . . . .

$

Amount arising during the period . . . . . . . . . . .

Amortization included in net loss. . . . . . . . . . . .

Plan curtailments/settlements included in net 
earnings (loss). . . . . . . . . . . . . . . . . . . . . . . . . . .

(29.6) $

(50.7)

—

0.1

As of December 31, 2012 . . . . . . . . . . . . . . . . . . . .

$

(80.2) $

0.9

$

9.1

$

(0.6)

(0.1)

(12.8)

(12.6) $

22.6

(3.4)

—

28.3

$

10.0

22.0

(3.5)

(12.8)

15.7

In 2012, the Company announced the elimination of life insurance coverage for all current and future retirees in 
all locations and the elimination of reimbursement of medical costs for certain retirees, which resulted in the reduction of 
plan obligations by $5.7 million.  In addition, the Company also announced the elimination of postretirement medical 
benefit coverage for all future retirees who will retire after December 31, 2012, which resulted in the reduction of plan 
obligations by $16.9 million and a recognition of curtailment gain of $12.8 million.  The curtailment gain was recorded 
in restructuring, impairment and transaction-related charges in the consolidated statement of operations.

Actuarial gains and losses in excess of 10% of the greater of the projected benefit obligation or the market-
related value of plan assets are recognized as a component of net periodic benefit costs over the average remaining 
service period of a plan's active employees.  Unrecognized prior service costs or credit are also recognized as a 
component of net periodic benefit cost over the average remaining service period of a plan's active employees.  The 
amounts in accumulated other comprehensive income (loss) that are expected to be recognized as components of net 
periodic pension and postretirement benefit expense over the next year are as follows: 

Amortization of:

Net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net prior service credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

0.3

—

0.3

$

$

—

(5.7)

(5.7)

Pension
Benefits

Postretirement
Benefits

110

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The weighted average assumptions separately for the pension and postretirement benefit plans are as follows: 

Weighted-average assumptions used to determine
benefit obligations at December 31,

Discount rate (end of year rate). . . . . . . . . . . . . . . . . .

Rate of compensation increase . . . . . . . . . . . . . . . . . .

Weighted-average assumptions used to determine net
periodic benefit cost for the years ended December 31,

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rate of compensation increase . . . . . . . . . . . . . . . . . .

Expected long-term return on plan assets . . . . . . . . . .

Pension Benefits

2012

2011

Postretirement Benefits
2011
2012

3.9%

N/A

4.7%

N/A

6.5%

4.7%

3.5%

5.2%

3.5%

6.5%

2.8%

N/A

3.7%

N/A

N/A

3.9%

3.5%

4.2%

3.5%

N/A

The Company determines its assumed discount rate based on an index of high-quality corporate bond yields and 

matched-funding yield curve analysis as of the measurement date.

The assumed health care cost trend rate used in measuring the accumulated postretirement benefit obligation 

was 7.8% at the end of 2012, and is expected to gradually decline through 2024 to an ultimate trend rate of 5.0%.  A one-
percentage point change in assumed health care cost trend rates would have the following effects:

Total postretirement benefits income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Postretirement benefits obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1% Increase

1% Decrease

$

0.1

0.2

(0.1)

(0.2)

Estimated Company Contributions and Benefit Payments 

In 2013, the Company expects to make cash contributions of $43.2 million to its qualified defined benefit 
pension plans and make estimated benefit payments of $2.0 million to its non-qualified defined benefit pension and 
postretirement plans.  The actual pension contributions may differ based on the funding calculations, and the Company 
may choose to make additional discretionary contributions.  The estimated benefit payments may differ based on actual 
claim experience.

111

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Estimated Future Benefit Payments by the Plans to or on behalf of Plan Participants

An estimate of future benefit payments on qualified, non-qualified and postretirement plans to be made are as 

follows: 

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018 – 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

40.6

39.9

39.9

39.7

40.5

209.2

409.8

$

1.0

0.9

0.7

0.4

0.4

1.5

4.9

Pension
Benefits

Postretirement
Benefits

Plan Assets and Investment Strategy 

The Company follows a disciplined investment strategy, which provides diversification of investments by asset 
class, foreign currency, sector and company.  The Pension Committee has approved investment policies for the different 
pension plans that establish long-term asset mix targets based on several factors including: historical returns achieved by 
worldwide investment markets, the time horizon of the pension plans' obligations and the investment risk.  For each of 
the plans, an allocation range by asset class is developed whereby a mix of equities and fixed-income investments is used 
to provide an appropriate risk-adjusted long-term return on plan assets.  Third party investment managers are employed 
to invest assets in both passively-indexed and actively-managed strategies and investment returns and risks are 
monitored on an ongoing basis.  Derivatives are used to hedge 50% of the exposure to the US dollar, the Euro, the British 
pound and the Japanese yen.  Gains or losses on the derivatives are offset by a corresponding change in the Canadian 
dollar value of the hedged assets.  Derivatives are strictly used for hedging purposes and not speculative purposes.

The target allocations for plan assets on a weighted-average basis are 65% equity securities and 35% fixed-

income, including cash and cash equivalents.  The actual asset allocation as of December 31, 2012, was approximately 
64% for equity, 35% debt securities and 1% other.  Equity investments are diversified by country, issuer and industry 
sector.  Fixed income securities consist of government bonds and corporate bonds from diversified industries.  Other 
types of investments consist of currency forward contracts, fixed income futures contracts and real estate funds.

The expected long-term rate of return on assets assumption is selected by first identifying the expected range of 
long-term rates of return for each major asset class.  Expected long-term rates of return are developed based on long-term 
historical averages, current expectations of future returns and anticipated inflation rates.  The expected long-term rate of 
return on plan assets is then calculated by weighting each asset class.  To the extent that individual pension plans have 
different target asset mixes, the expected long-term rate of return on assets may differ across plans.

112

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The fair values of the Company's pension plan assets at December 31, 2012 and 2011 by asset category are as 

follows:

December 31, 2012

December 31, 2011

Asset Category

Total

Level 1

Level 2

Level 3

Total

Level 1

Level 2

Level 3

Cash and cash equivalents . . . . . . .

$

0.4

$

Fixed income. . . . . . . . . . . . . . . . . .

Equities . . . . . . . . . . . . . . . . . . . . . .

Others . . . . . . . . . . . . . . . . . . . . . . .

162.1

295.0

1.4

0.4

—

270.8

—

$

— $

— $

0.5

$

162.1

24.2

1.4

—

—

—

145.7

264.8

1.2

0.5

—

223.8

—

$

— $

145.7

41.0

1.2

Total . . . . . . . . . . . . . . . . . . . . . . . .

$

458.9

$

271.2

$

187.7

$

— $

412.2

$

224.3

$

187.9

$

—

—

—

—

—

There are no Level 3 assets or liabilities as of December 31, 2012 and 2011. 

The Company segregated its plan assets by the following major categories and levels for determining their fair 

value as of December 31, 2012: 

Cash and cash equivalents.  Carrying value approximates fair value and these assets are classified as Level 1.

Fixed Income.  This category consists of bonds and short-term fixed income securities fair valued based on a 
compilation of primarily observable market information or broker quotes in over-the-counter markets and are 
classified as Level 2.

Equities.  This category consists of equity investments and equity pooled funds and these assets are classified as 
Level 1 or Level 2.  The fair value of equity investments is based on quoted prices in an active market.  The fair 
value of the equity pooled funds is based on the funds' Net Asset Value ("NAV") established by the funds' 
administrator.

Others.  This category consists mainly of currency forward contracts and is classified as Level 1 or Level 2.  
The currency forwards categorized as Level 2 are valued based on a compilation of primarily observable market 
information.

The valuation methodologies described above may generate a fair value calculation that may not be indicative 

of net realizable value or future fair values.  While the Company believes the valuation methodologies used are 
appropriate, the use of different methodologies or assumptions in calculating fair value could result in different amounts.  
The Company invests in various assets in which valuation is determined by NAV.  The Company believes that NAV is 
representative of fair value at the reporting date, as there are no significant restrictions on redemption on these 
investments or other reasons to indicate that the investment would be redeemed at an amount different than NAV.

Risk Management 

For all directly invested funds, the concentration risk is monitored through specific guidelines in the investment 

manager mandates.  The investment manager mandates were developed by the Company's external investment advisor, 
and specify diversification standards such as the maximum exposure per issuer, and concentration limits per type of 
security, industry and country when applicable.

For the investments made through pooled funds, the investment mandates of the funds were again reviewed by 

the Company's external investment advisor, to determine that the investment objectives and guidelines were consistent 
with the Company's overall pension plan risk management objectives.  In managing the plan assets, we review and 

113

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

manage risk associated with funded status risk, interest rate risk, market risk, counterparty risk, liquidity risk and 
operational risk.  Liability management and asset class diversification are central to our risk management approach and 
are integral to the overall investment strategy.

Given the process in place to ensure a proper diversification of the portfolio, management believes that the 

Company pension plan assets are not exposed to significant concentration risk.

Multiemployer Pension Plans

The Company participates in a number of MEPPs under terms of Collective Bargaining Agreements that cover a 

number of its employees.  The risks of participating in these MEPPs are different from single employer plans in the 
following aspects:

•  Assets contributed to the MEPPs by one company may be used to provide benefits to employees of other 

participating companies.

• 

• 

If a participating company stops contributing to the plan, the unfunded obligations of the plan may be borne 
by the remaining participating companies.

If the Company stops participating in some or all of its MEPPs, and continues in business, the Company 
would be required to pay an amount, referred to as withdrawal liability, based on the unfunded status of the 
plan.

The Company has withdrawn from all significant MEPPs and, during 2011, replaced these union sponsored 
“promise to pay in the future” defined benefit plans with a Company sponsored “pay as you go” defined contribution 
plan.  The two MEPPs, the Graphic Communications International Union - Employer Retirement Fund (“GCIU”) and the 
Graphic Communications Conference of the International Brotherhood of Teamsters National Pension Fund (“GCC”), 
are significantly underfunded, and will require the Company to pay a withdrawal liability to fund its pro rata share of the 
underfunding as of the plan year the full withdrawal was completed.  As a result of the decision to withdraw, the 
Company accrued a $98.6 million estimated withdrawal liability based on information provided by each plan's trustee, as 
part of the purchase price allocation for World Color Press.  As of the respective withdrawal dates from the GCIU and 
GCC the Company is no longer making cash contributions to the MEPPs, with the exception of required interim 
payments being made for the Company's liability for withdrawal from the GCIU and the GCC.  Prior to withdrawing 
from the MEPPs in 2011, the Company made cash contributions of $0.3 million to the GCIU and made no cash 
contributions to the GCC during the year ended December 31, 2011.

The GCIU Plan is a defined benefit plan that provides retirement benefits, total and permanent disability 

benefits, and pre-retirement death benefits for the participating union employees of the Company.  The funded status of 
the GCIU Plan is classified as critical based on the GCIU Plan's 2011 certification to the United States Department of 
Labor, as the funded percentage for the plan is less than 65% and is projected to have an accumulated funding deficit 
over the next four plan years.  As a result, the GCIU Plan implemented a rehabilitation plan to improve the plan's funded 
status, and the Company paid a surcharge on contributions made to the GCIU Plan.  The Company estimates that 
contributions made to the GCIU Plan by the Company (and  World Color Press) represent greater than 5% of total 
contributions made by all participating employers in the 2010 plan year (the plan year ended December 31, 2010, is the 
latest available financial information provided by the GCIU Plan).

The GCC Plan is a defined benefit plan that provides retirement benefits, disability benefits, and early 

retirement benefits for the participating union employees of the Company.  The funded status of the GCC Plan is 
classified as critical based on the GCC Plan's 2011 certification to the United States Department of Labor, as the funded 
percentage for the plan is less than 65% and is projected to have an accumulated funding deficit over the next four plan 

114

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

years.  As a result, the GCC Plan implemented a rehabilitation plan to improve the plan's funded status, and the Company 
paid a surcharge on contributions made to the GCC Plan.

The Company has received notices of withdrawal and demand for payment letters for both the GCIU and GCC 
plans, which, in total are in excess of the $98.6 million in reserves established by the Company for the withdrawals.  The 
Company is in the process of determining the final withdrawal payment with both MEPPs' administrators, and the 
withdrawal liability reserved by the Company is within the range of the Company's estimated potential outcomes.  
During this process the Company began making monthly payments totaling $11.2 million in 2012, as requested by the 
MEPPs and as required by the Employee Retirement Income Security Act, although such payments do not waive the 
Company's rights to object to the withdrawal liabilities submitted by the GCIU and GCC plan administrators.  As of 
December 31, 2012, the Company has reserved $87.4 million as its estimate of the total MEPPs withdrawal liability, of 
which $74.3 million is recorded in other long-term liabilities, $7.6 million is recorded in accrued liabilities and 
$5.5 million is recorded in unsecured notes to be issued in the consolidated balance sheet.  This estimate may increase or 
decrease depending on the final agreement with the MEPPs' administrators.

Note 21.  Earnings (Loss) Per Share Attributable to Quad/Graphics Common Shareholders

Basic earnings (loss) per share attributable to Quad/Graphics common shareholders is computed by dividing net 

earnings (loss) attributable to Quad/Graphics common shareholders, which is income excluding the allocation to 
participating securities, by the weighted average common shares outstanding of 46.8 million, 47.1 million and 
37.5 million shares for the years ended December 31, 2012, 2011 and 2010, respectively.  The calculation of a diluted 
earnings per share amount includes the effect of any dilutive equity incentive instruments.  The Company uses the 
treasury stock method to calculate the effect of outstanding dilutive equity incentive instruments, which requires the 
Company to compute total proceeds as the sum of (1) the amount the employee must pay upon exercise of the award, (2) 
the amount of unearned stock-based compensation costs attributed to future services and (3) the amount of tax benefits, 
if any, that would be credited to additional paid-in capital assuming exercise of the award.  Equity incentive instruments 
for which the total employee proceeds from exercise exceed the average fair value of the same equity incentive 
instrument over the period have an anti-dilutive effect on earnings per share with net earnings from continuing 
operations, and accordingly, the Company excludes them from the calculation.  Anti-dilutive equity instruments of 
3.2 million of class A common shares were excluded from the computations of diluted net earnings per share for 2012.  
Unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend equivalents, whether 
paid or unpaid, are required to be treated as participating securities and included in the computation of earnings per share 
pursuant to the two-class method.  The Company's participating securities are composed of unvested stock options 
granted on November 18, 2011 and reduced basic and diluted earnings per share attributable to Quad/Graphics common 
shareholders by $0.07 per diluted share.  Due to the net loss from continuing operations attributable to Quad/Graphics 
common shareholders incurred during the years ended December 31, 2011 and 2010, the assumed exercise of all equity 
incentive instruments was anti-dilutive and, therefore, not included in the diluted loss per share attributable to Quad/
Graphics common shareholders calculation.

115

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Reconciliations of the numerator and the denominator of the basic and diluted per share computations for the 

Company's common stock, including the impact of discontinued operations, for the years ended December 31, 2012, 
2011 and 2010 are summarized as follows:

Numerator:

Net earnings (loss) from continuing operations. . . . . . . . . . . . . . . . . . . . . . $
Adjustments to net earnings (loss) from continuing operations

Net (earnings) loss attributable to noncontrolling interests . . . . . . . . . .
Allocation to participating securities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings (loss) from continuing operations. . . . . . . . . . . . . . . . . . . . . . $

Loss from discontinued operations, net of tax. . . . . . . . . . . . . . . . . . . . . . . $
Adjustments to loss from discontinued operations, net of tax

Gain on disposal of discontinued operations, net of tax. . . . . . . . . . . . .
Income (loss) from discontinued operations, net of tax . . . . . . . . . . . . . . . $

Net earnings (loss) attributable to Quad/Graphics common shareholders . $
Adjustments to net earnings (loss) attributable to Quad/Graphics
common shareholders

Allocation to participating securities . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings (loss) attributable to Quad/Graphics common shareholders . . . . $

Denominator:

Basic weighted average number of common shares outstanding for all
classes of common shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plus: effect of dilutive equity incentive instruments . . . . . . . . . . . . . . . . . .
Diluted weighted average number of common shares outstanding for all
classes of common shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings (loss) per share attributable to Quad/Graphics common
shareholders:
Basic:

2012

2011

2010

56.3

$

(8.0) $

(245.4)

0.3
(3.2)
53.4

$

(0.3)
—

(8.3) $

(3.2) $

(38.6) $

34.0
30.8

87.4

(3.2)
84.2

$

$

$

46.8
0.4

47.2

—
(38.6) $

(46.9) $

(250.1)

—
(46.9) $

—
(250.1)

47.1
—

47.1

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per share attributable to Quad/Graphics common
shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

$

1.14
0.66

(0.18) $
(0.82)

1.80

$

(1.00) $

Diluted:

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per share attributable to Quad/Graphics common
shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Cash dividends paid per common share for all classes of common shares. . . . $

1.13
0.65

1.78

3.00

$

$

$

(0.18) $
(0.82)

(1.00) $

0.60

$

0.50

Cash distributions paid per common share to Quad/Graphics pre-acquisition
common shareholders as part of the World Color Press acquisition. . . . . . . . . $

— $

— $

4.98

116

(0.1)
—
(245.5)

(4.6)

—
(4.6)

37.5
—

37.5

(6.55)
(0.12)

(6.67)

(6.55)
(0.12)

(6.67)

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 22.  Stock and Incentive Programs

Stock and incentive grants made prior to January 1, 2011 were made under the Company's 1999 Nonqualified 

Stock Option Plan and the 1990 Stock Option Plan.  For grants beginning January 1, 2011, the shareholders of the 
Company approved the Quad/Graphics Inc. 2010 Omnibus Incentive Plan ("Omnibus Plan") for two complimentary 
purposes: (1) to attract and retain outstanding individuals to serve as directors, officers and employees and (2) to increase 
shareholder value.  Concurrent with the July 2, 2010 closing of the World Color Press acquisition, an additional 
2,300,000 shares of Class A stock were approved for issuance under the Company's Omnibus Plan.  The Omnibus Plan 
replaced the 1999 Nonqualified Stock Option Plan and the 1990 Stock Option Plan and, as of January 1, 2011, all equity 
grants are made from the Omnibus Plan.  In May 2012, an additional 3,571,652 shares were approved for issuance under 
the Omnibus Plan, making 5,871,652 shares of Class A stock reserved for issuance under the Omnibus Plan.  Within the 
framework of the Omnibus Plan, the Company's board of directors approved the form of a new stock option award 
agreement, a restricted stock award agreement, a restricted stock unit award agreement and a deferred stock unit award 
agreement.  Each stock option granted has an exercise price of no less than 100% of the fair market value of the class A 
stock on the date of grant.  As of December 31, 2012, there are 969,713 shares available for issuance under the Omnibus 
Plan.

The Company recognizes compensation expense, based on estimated grant date fair values, for all share-based 
awards issued to employees and non-employee directors, including stock options, restricted stock, restricted stock units 
and deferred stock units.  The Company recognizes these compensation costs for only those awards expected to vest, on 
a straight-line basis over the requisite service period of the award, which is generally the vesting term of three to four 
years for restricted stock awards and stock options.  The Company estimated the number of awards expected to vest 
based, in part, on historical forfeiture rates and also based on management's expectations of employee turnover within 
the specific employee groups receiving each type of award.  Forfeitures are estimated at the time of grant and revised, if 
necessary, in subsequent periods, if actual forfeitures differ from those estimates.

Equity Incentive Compensation Expense

The total compensation expense recognized related to all equity incentive programs was $13.4 million, 
$14.9 million and $5.1 million for the years ended December 31, 2012, 2011 and 2010, respectively, and was recorded in 
selling, general and administrative expenses and restructuring, impairment and transaction-related charges in the 
consolidated statements of operations.  Total future compensation expense for all equity incentive related to the equity 
incentive program granted as of December 31, 2012, is approximately $24.9 million.  Estimated future compensation 
expense is $13.2 million for 2013, $11.5 million for 2014, and $0.2 million for 2015.

Stock Options

On November 18, 2011, the Company announced that the Board of Directors had approved the termination of 
the outstanding stock options under the Company's 1990 Stock Option Plan and 1999 Nonqualified Stock Option Plan 
(the “409A Options”).  In accordance with the authoritative literature for the termination and modification of stock 
options, as of December 31, 2011, the Company recorded a $20.0 million liability for the termination payment, which 
was based on the number of 409A Options held by the option holders, the Company's weighted volume adjusted stock 
price of $13.47 as of November 18, 2011, and the exercise price of the 409A Options. The termination payment was paid 
in December 2012.  In addition, in 2011, the Company recorded $6.4 million of incremental stock option expense, which 
is recorded in restructuring, impairment and transaction-related charges in the consolidated statements of operations.  
The Company also recorded a $5.1 million reduction to additional paid in capital to reduce the deferred tax asset 
associated with the termination of the 409A Options.

117

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The option holders were granted new options under the Omnibus Plan equal to the number of terminated 409A 

Options held by them.  All of the new options were granted at an exercise price equal to or greater than the fair market 
value of $13.47 per share, and if the exercise price of an option holders' 409A Options was greater than $13.47, then the 
new options were issued at such greater price.  Therefore, none of the new options were granted with an exercise price 
below fair market value and all of the new options were granted at an exercise price equal to or greater than the 
corresponding 409A Option that was canceled.

Prior to their termination, 409A Options granted prior to 2011 generally vested at a rate of 5% to 10% per year 

and expired 90 days after the respective employee's termination from the Company.  For new option grants beginning 
January 1, 2011, options vest over four years, with no vesting in the first year and one-third vesting upon the second, 
third and fourth anniversary dates.  As defined in the individual grant agreements, acceleration of vesting may occur 
under a change in control, death, disability or normal retirement of the grantee.  For the new option grants beginning 
January 1, 2011, options expire no later than the tenth anniversary of the grant date, twenty-four months after termination 
for death, thirty-six months after termination for normal retirement or disability and 90 days after termination of 
employment for any other reason. While stock options granted prior to 2011 were credited with dividend declarations, 
the new option grants after that time are not credited with dividend declarations, excluding the November 18, 2011 
grants.  Stock options are only to be granted to employees and will only be granted under the new option grant terms 
from January 1, 2011 forward.

The Company granted 448,154 stock options under the Omnibus plan in 2012.  Excluding the 3,571,652 new 

options granted on November 18, 2011, the Company granted 451,029 stock options under the Omnibus Plan during 
2011.  The Company granted 495,000 options under the pre-2011 stock option plans on January 1, 2010, which were 
since terminated on November 18, 2011.  The grant date weighted average fair value of options was $2.25, $13.17 and 
$18.78 for the grants during the years ended December 31, 2012, 2011 and 2010, respectively.  Excluding the 3,571,652 
new options granted on November 18, 2011, the fair value of each stock option grant is estimated on the date of grant 
with the following weighted average assumptions for the years ended December 31, 2012, 2011 and 2010:

Expected volatility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expected life (years) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2011

2010

36.7%

1.3%

7.0

7.1%

36.0%

2.3%

7.0

2.0%

27.0%

3.8%

9.8

—%

The Company determined expected volatility based on the volatility of comparable company stock.  The 

average risk-free interest rate is based on the United States treasury security rate in effect as of the grant date over the 
term of the expected life.  The expected life is based on the term and vesting period of each grant adjusted for historical 
experience in vesting.  Prior to 2011, no dividend yield is included because dividends were credited to the option holders.

Compensation expense recognized related to stock options was $10.1 million, $12.7 million and $5.1 million 
for the years ended December 31, 2012, 2011 and 2010, respectively.  Total future compensation expense for all stock 
options granted as of December 31, 2012, is approximately $20.5 million.  Estimated future compensation expense is 
$10.2 million for 2013, $10.1 million for 2014, and $0.2 million for 2015.

Cash received from option exercises was $0.1 million, $1.6 million and $1.1 million for the years ended 

December 31, 2012, 2011 and 2010, respectively.

118

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The following table is a summary of the stock option activity for the year ended December 31, 2012:

Shares Under
Option

Weighted Average
Exercise
Price

Outstanding at December 31, 2011 . . . . . . . . .

3,984,057

$

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cancelled/forfeited/expired . . . . . . . . . . . . . . .

448,154

(3,481)

(21,605)

Outstanding at December 31, 2012 . . . . . . . . .

4,407,125

$

Vested and expected to vest at December 31,
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Exercisable at December 31, 2012 . . . . . . . . .

4,351,913

2,482,048

$

$

21.09

14.14

13.47

25.07

20.34

20.42

18.66

Weighted Average
Remaining
Contractual Term
(years)

Aggregate
Intrinsic Value
(millions)

7.7

$

1.1

6.8

$

15.2

6.9

6.6

$

$

14.9

8.8

The intrinsic value of options exercisable and options outstanding at December 31, 2012, 2011 and 2010 is 

based on the fair value of the stock price.

Share-based compensation activity for the years ended December 31, 2012, 2011 and 2010, is noted below:

Total intrinsic value of stock options exercised . . . . . . . . . . . . . . . . . . . . . . .

$

— $

Cash received from stock option exercises . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total fair value of stock options vested. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0.1

1.9

$

3.7

1.6

5.4

2.9

1.1

6.4

2012

2011

2010

Restricted Stock, Restricted Stock Units and Deferred Stock Units

Restricted stock ("RS") and restricted stock unit ("RSU") awards consist of shares or the rights to shares of the 
Company's class A stock which are awarded to employees of the Company.  The awards are restricted such that they are 
subject to substantial risk of forfeiture and to restrictions on their sale or other transfer by the employee.  RSU awards are 
typically granted to eligible employees outside of the United States.  As defined in the individual grant agreements, 
acceleration of vesting may occur under a change in control, or death, disability or normal retirement of the grantee.  
Grantees receiving RS grants are able to exercise full voting rights and receive full credit for dividends during the 
vesting period.  All such dividends will be paid to the RS grantee within 45 days of full vesting.  Grantees receiving 
RSUs granted prior to January 1, 2012 are not entitled to vote and do not earn dividends.  Grantees receiving RSUs on or 
after January 1, 2012 are not entitled to vote but do earn dividends.  Upon vesting, RSUs will be settled either through 
cash payment equal to the fair market value of the RSUs on the vesting date or through issuance of Company class A 
stock.

119

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The following table is a summary of RS and RSU award activity for the year ended December 31, 2012:

Restricted Stock

Restricted Stock Units

Weighted-
Average
Grant Date
Fair Value
Per Share

Weighted-
Average
Remaining
Contractual
Term (Years)

Units

Weighted-
Average
Grant Date
Fair Value
Per Share

Weighted-
Average
Remaining
Contractual
Term (Years)

Shares

Nonvested at December 31, 2011 .

110,181

$

Granted. . . . . . . . . . . . . . . . . . . . . .
Vested. . . . . . . . . . . . . . . . . . . . . . .

Forfeited. . . . . . . . . . . . . . . . . . . . .

310,651

—

(4,926)

Nonvested at December 31, 2012 .

415,906

$

41.21

14.34

—

32.65

21.24

2.0

10,092

$

15,760

—

(3,414)

1.7

22,438

$

37.81

14.34

—

38.86

21.17

2.0

1.7

On January 1, 2012, RS awards of 310,651 shares and RSU awards of 15,760 units were granted at a grant date 
fair value of $14.34.  On January 1, 2011, RS awards of 119,315 shares and RSU awards of 14,625 units were granted at 
a grant date fair value of $41.26 and $38.86, respectively.  On August 1, 2011, RS awards of 709 shares and RSU awards 
of 1,177 units were granted at a grant date fair value of $32.32 and $30.01, respectively.  All of the RS shares and the 
RSUs will vest on the third anniversary of the grant date, provided the holder of the share is continuously employed by 
the Company until the vesting date.  Compensation expense recognized for RS and RSUs was $2.9 million and 
$1.6 million for the years ended December 31, 2012 and 2011, respectively.  Total future compensation expense for all 
RS and RSUs granted as of December 31, 2012, is approximately $4.4 million.  Estimated future compensation expense 
is $3.0 million for 2013 and $1.4 million for 2014.

The Company granted 31,525 and 13,704 deferred stock units ("DSU") on January 1, 2012 and 2011, 
respectively, at a grant date fair value of $14.34 and $41.26, respectively.  The deferred stock units are fully vested on the 
grant date.  Each DSU entitles the grantee to receive one share of class A stock upon the earlier of the separation date of 
the grantee or the second anniversary of the grant date, but could be subject to acceleration for a change in control or 
death or disability as defined in the individual DSU grant agreement.  Grantees of DSUs may not exercise voting rights, 
but are credited with dividends and those dividends will be converted into additional DSUs based on the closing price of 
the class A stock.  Dividend equivalents units of 7,440 and 354 were granted for the years ended December 31, 2012 and 
2011, respectively.  As of December 31, 2012 and 2011, 50,705 and 11,740 deferred stock units were outstanding, 
respectively.  Compensation expense recognized for DSUs was $0.4 million and $0.6 million for the years ended 
December 31, 2012 and 2011, respectively. As these awards were fully vested on the grant date, all compensation 
expense was recognized at the date of grant.

Other information

Authorized unissued shares or treasury shares may be used for issuance under the Company's equity incentive 
programs.  The Company intends to use treasury shares of its class A stock to meet the stock requirements of its awards 
in the future.

120

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 23.  Shareholders' Equity

The Company has three classes of common stock as follows (share data in millions):

Issued Common Stock

Authorized
Shares

Outstanding

Treasury

Issued Shares
Classified as
Common Stock

Issued Shares
Classified as
Redeemable
Equity

Total
Issued
Shares

Class A stock ($0.025 par value).

80.0

December 31, 2012. . . . . . . . .

December 31, 2011. . . . . . . . .

December 31, 2010. . . . . . . . .

Class B stock ($0.025 par value) .

80.0

December 31, 2012. . . . . . . . .

December 31, 2011. . . . . . . . .

December 31, 2010. . . . . . . . .

Class C stock ($0.025 par value) .

20.0

December 31, 2012. . . . . . . . .

December 31, 2011. . . . . . . . .

December 31, 2010. . . . . . . . .

33.0

32.4

32.6

14.2

14.2

14.2

—

—

—

7.0

7.6

7.4

0.8

0.8

0.8

0.5

0.2

0.2

40.0

40.0

40.0

15.0

15.0

15.0

0.5

0.2

0.2

—

—

—

—

—

—

—

0.3

0.3

40.0

40.0

40.0

15.0

15.0

15.0

0.5

0.5

0.5

In accordance with the Articles of Incorporation, each class A common share has one vote per share and each 
class B and class C common share has ten votes per share on all matters voted upon by the Company's shareholders.  
Liquidation rights are the same for all three classes of stock.

The Company's class C stock was held by the Quad/Graphics Employee Ownership Plan (and can only be 

owned by, or transferred to, a Company employee benefit plan which is intended to satisfy the qualification requirements 
of Section 401 of the Internal Revenue Code).  In August 2012, all of the Company's outstanding class C common 
shares, which were previously classified as redeemable equity, were converted into class A common shares.

The Company also has 0.5 million shares of $0.01 par value preferred stock authorized, of which none were 

issued at December 31, 2012, 2011 and 2010.  The Company has no present plans to issue any preferred stock.

121

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

In accordance with the Articles of Incorporation, dividends are paid equally for class A, class B and class C 

common shares.  The following table details the dividend activity related to the Company's then outstanding shares of 
class A, class B and class C stock for the years ended December 31, 2012, 2011 and 2010:

Declaration Date

Record Date

Payment Date

Dividend Amount
per Share

2012

Q4 Special Dividend . . . . . . . . . .

December 14, 2012

December 24, 2012

December 28, 2012

$

Q4 Dividend . . . . . . . . . . . . . . . .

November 7, 2012

December 3, 2012

December 14, 2012

Q3 Dividend . . . . . . . . . . . . . . . .

August 7, 2012

September 10, 2012

September 21, 2012

Q2 Dividend . . . . . . . . . . . . . . . .

May 9, 2012

June 11, 2012

June 22, 2012

Q1 Dividend . . . . . . . . . . . . . . . .

February 28, 2012

March 12, 2012

March 23, 2012

2011

Q4 Dividend . . . . . . . . . . . . . . . . November 10, 2011

November 30, 2011

December 10, 2011

Q3 Dividend . . . . . . . . . . . . . . . .

August 9, 2011

August 29, 2011

September 9, 2011

Q2 Dividend . . . . . . . . . . . . . . . .

May 10, 2011

May 27, 2011

June 10, 2011

2010

Q1 Dividend . . . . . . . . . . . . . . . .

January 2, 2010

January 2, 2010

January 22, 2010

2.00

0.25

0.25

0.25

0.25

0.20

0.20

0.20

0.50

In addition, as part of the July 2010 acquisition of World Color Press, there was a cash distribution of 

$140.0 million paid to Quad/Graphics' pre-acquisition common shareholders.

On September 6, 2011, the Company's board of directors authorized a share repurchase program of up to 

$100.0 million of the Company's outstanding class A stock.  The Company repurchased no shares during the year ended 
December 31, 2012.  The Company repurchased 0.4 million shares of class A stock in the open market for $8.2 million 
for the year ended December 31, 2011, and has $91.8 million in authorized repurchases remaining under the program as 
of December 31, 2012.

Redeemable equity

The Company followed the applicable GAAP and SEC authoritative guidance for redeemable stock which 

required the Company to record the class C stock at full redemption value at each balance sheet date to the extent the 
redemption of those securities is not solely within the control of the Company.  Under the terms of the Articles of 
Incorporation, the class C common shares are required to be owned by a qualified employee retirement plan of the 
Company and each holder of class C stock has a continuous right to have the class C stock repurchased by the Company.

There is no redemption value of class C qualified employee retirement plan shares at December 31, 2012.  The 

redemption value of the class C qualified employee retirement plan shares at December 31, 2011 and 2010 totaled 
$3.5 million, and $10.6 million, respectively.

In August 2012, the remaining 0.3 million outstanding class C common shares owned by the Quad/Graphics 

Employee Stock Ownership Plan were exchanged for class A common shares that were held as treasury stock.  This 
exchange eliminated the redemption value of the class C common stock.  There were no class C common shares 
redeemed by the Company during the years ended December 31, 2011 and 2010.

Prior to January 24, 2010, under the terms of the Company PEP Plan, class A stock held in participant accounts 

associated with profit sharing contributions made prior to December 31, 1999 ("Pre-2000 Accounts") could be 

122

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

distributed to the participant upon retirement or termination in the form of stock subject to an automatic call provision.  
The PEP Plan was amended on January 24, 2010, to change the forms of distribution for the Pre-2000 Accounts.  As a 
result of this PEP Plan amendment, the class A common shares in the Pre-2000 Accounts are not required to be classified 
as redeemable.  Further, through June 30, 2010, the class A stock resulting from exercised stock options and vested stock 
options were also classified as redeemable equity.  As a result of commencement of the trading of the Company's class A 
stock on the NYSE on July 6, 2010, and the shares related to the Company's non-qualified stock option plans being 
registered with the SEC during the third quarter of 2010, a readily tradable market now exists for the Company's class A 
common shares, thereby eliminating the put right under the applicable stock option agreements.  The combination of 
these events resulted in $129.9 million being reclassified from redeemable equity to common stock and other equity on 
the consolidated balance sheet during 2010.

There is no redemption value of the class A common shares at December 31, 2012, 2011 and 2010 as there is 

now a readily tradable market.  The redemption features were eliminated on 3.3 million redeemable class A common 
shares held by former employees at a weighted average price of $39.36 per share during the year ended December 31, 
2010.

Subsequent changes to the redemption value of the securities due to changes in stock valuation or dividend 
declarations are charged to retained earnings, while decreases in redemption value due to elimination of redemption 
features are credited to additional paid-in capital and retained earnings.  During the year ended December 31, 2012, the 
balance of redeemable equity decreased by $3.5 million as a result of the conversion of all outstanding class C common 
shares into class A common shares.  Additional information regarding the changes in redeemable equity for the years 
ended December 31, 2012, 2011 and 2010 is provided in the table below:

Balance at January 1, 2010 . . . . . . . . . . . . . . . . . . . . . . . .

3.3

$

133.1

0.3

$

8.4

$

141.5

Class A Common Stock
Redemption
Value

Shares

Class C Common Stock

Shares

Redemption
Value

Total
Redeemable
Equity

Cash distribution from World Color Press acquisition
Cash dividends declared . . . . . . . . . . . . . . . . . . . . . . .
Elimination of redemption features . . . . . . . . . . . . . . .
Stock-based compensation charges . . . . . . . . . . . . . . .
Sale of stock for options exercised . . . . . . . . . . . . . . .

Increase (decrease) in redemption value of
redeemable equity . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2010 . . . . . . . . . . . . . . . . . . . . .

Cash dividends declared . . . . . . . . . . . . . . . . . . . . . . .

Decrease in redemption value of redeemable equity. .
Balance at December 31, 2011 . . . . . . . . . . . . . . . . . . . . .

Cash dividends declared . . . . . . . . . . . . . . . . . . . . . . .
Redeemable equity exchange . . . . . . . . . . . . . . . . . . .
Increase in redemption value of redeemable equity . .
Balance at December 31, 2012 . . . . . . . . . . . . . . . . . . . . .

—
—
—
—
—

—
0.3

—

—
0.3

$

$

(1.3)
(0.1)
—
—
—

3.6
10.6

(0.3)

(6.8)
3.5

$

$

—
(0.3)
—
— $

(0.2)
(4.3)
1.0
— $

(3.7)
(1.8)
(129.9)
2.5
0.2

1.8
10.6

(0.3)

(6.8)
3.5

(0.2)
(4.3)
1.0
—

(2.4)
(1.7)
(129.9)
2.5
0.2

(1.8)
—

—

—
—

—
—
—
—

—
—
(3.3)
—
—

—
— $

—

—
— $

—
—
—
— $

123

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 24.  Segment Information

The Company operates primarily in the commercial print portion of the printing industry, with related product 

and service offerings designed to offer customers complete solutions for communicating their messages to target 
audiences.  As a result of the divestiture of the Company's Canadian operations to Transcontinental on March 1, 2012 
(see Note 4), the former North America Print and Related Services segment is now referred to as the United States Print 
and Related Services segment.  All United States Print and Related Services segment amounts have been restated to 
exclude the Canadian discontinued operations, unless otherwise noted.  The Company's operating and reportable 
segments are aligned with how the chief operating decision maker of the Company currently manages the business.  The 
Company's reportable and operating segments and their product and service offerings are summarized below:

United States Print and Related Services

The United States Print and Related Services segment is predominantly comprised of the Company's United 
States printing operations and is managed as one integrated platform. This includes retail inserts, catalogs, consumer 
magazines, special interest publications, journals, direct mail, books, directories, in-store marketing, packaging and other 
commercial and specialty printed products, together with the related service offerings, including marketing strategy, 
media planning and placement, data insights, creative services, videography, photography, workflow solutions, digital 
imaging, digital publishing, interactive print solutions such as image recognition, augmented reality and near field 
communication, and response data analytics services, mailing, distribution, logistics and data optimization and hygiene 
services.  This segment also includes the design, development, manufacture and service of printing-related auxiliary 
equipment, as well as the manufacture of ink.

International

The International segment consists of the Company's printing operations in Europe and Latin America, 
including the acquired Transcontinental Mexican operations (see Note 3).  This segment provides printed products and 
related services consistent with the United States Print and Related Services segment, with the exception of printing-
related auxiliary equipment, which is included in the United States Print and Related Services segment.

Corporate

The Corporate segment consists of unallocated general and administrative activities and associated expenses 

including, in part, executive, legal, finance, information technology and human resources.

124

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Net Sales

Products

Services

Operating
Income/
(Loss)

Total
Assets

Depreciation
and
Amortization

Capital
Expenditures

Restructuring,
Impairment and
Transaction-
Related Charges

Year ended December 31, 2012

United States Print and Related
Services . . . . . . . . . . . . . . . . . . . . . . . $ 3,151.3
International . . . . . . . . . . . . . . . . . . . .

487.3

Total operating segments . . . . . . .

3,638.6

Corporate . . . . . . . . . . . . . . . . . . . . . .

—
Total . . . . . . . . . . . . . . . . . . . . . . . $ 3,638.6

Year ended December 31, 2011

United States Print and Related
Services . . . . . . . . . . . . . . . . . . . . . . . $ 3,338.1
International . . . . . . . . . . . . . . . . . . . .

487.5

Total operating segments . . . . . . .

3,825.6

Corporate . . . . . . . . . . . . . . . . . . . . . .

—
Total . . . . . . . . . . . . . . . . . . . . . . . $ 3,825.6

Year ended December 31, 2010

United States Print and Related
Services . . . . . . . . . . . . . . . . . . . . . . . $ 2,470.5
International . . . . . . . . . . . . . . . . . . . .

343.2

Total operating segments . . . . . . .

2,813.7

Corporate . . . . . . . . . . . . . . . . . . . . . .

—
Total . . . . . . . . . . . . . . . . . . . . . . . $ 2,813.7

$

446.6

$

216.5

$ 3,411.1

$

303.7

$

8.8

455.4

—

(24.8)

191.7

(85.2)

585.9

3,997.0

101.9

33.0

336.7

1.9

$

79.4

24.1

103.5

—

$

455.4

$

106.5

$ 4,098.9

$

338.6

$

103.5

$

$

488.0

$

271.6

$ 4,016.4

$

308.4

$

151.9

$

11.0

499.0

—

(19.4)

252.2

(95.3)

589.0

4,605.4

129.8

34.3

342.7

1.9

16.3

168.2

0.1

$

499.0

$

156.9

$ 4,735.2

$

344.6

$

168.3

$

$

361.0

$

205.1

$ 4,200.4

$

239.9

$

11.1

372.1

—

(53.2)

151.9

(90.3)

596.1

4,796.5

150.5

25.1

265.0

2.4

$

73.1

23.0

96.1

16.5

$

372.1

$

61.6

$ 4,947.0

$

267.4

$

112.6

$

48.5

26.3

74.8

43.5

118.3

55.3

7.3

62.6

51.4

114.0

55.8

33.3

89.1

58.4

147.5

Restructuring, impairment and transaction-related charges for the years ended December 31, 2012, 2011 and 

2010 are further described in Note 5, and are included in the Operating Income/(Loss) results by segment above.  Total 
assets of the Canadian discontinued operations of $177.5 million as of December 31, 2011, and capital expenditures of 
the Canadian discontinued operations of $7.2 million for the year ended December 31, 2011, are included in the United 
States Print and Related Services segment above.

A reconciliation of operating income to earnings (loss) from continuing operations before income taxes and 

equity in earnings of unconsolidated entities as reported in the consolidated statements of operations for the years ended 
December 31, 2012, 2011 and 2010 is as follows:

Operating income from continuing operations . . . . . . . . . . . . . . . . . . . . . . . .

$

106.5

$

156.9

$

Less: interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: loss on debt extinguishment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

84.0

—

108.0

34.0

61.6

92.9

—

Earnings (loss) from continuing operations before income taxes and
equity in earnings of unconsolidated entities . . . . . . . . . . . . . . . . . . . .

$

22.5

$

14.9

$

(31.3)

2012

2011

2010

125

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 25.  Geographic Area and Product Information

The table below presents net sales and long-lived assets by geographic region for the years ended December 31, 

2012, 2011 and 2010.  The amounts in this table differ from the segment data presented in Note 24 because each 
operating segment includes operations in multiple geographic regions, based on the Company's management reporting 
structure.

U.S.

Europe

Latin
America

Other

Combined

2012

Net Sales

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3,133.7

$

174.7

$

323.1

$

Services . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment . . . . . . . . . . . .

442.1

1,689.4

11.0

122.0

—

114.7

$

7.1

2.3

0.3

3,638.6

455.4

1,926.4

2011

Net Sales

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3,313.6

$

196.8

$

303.9

$

11.3

$

Services . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment . . . . . . . . . . . .

485.0

1,871.0

12.6

145.8

—

106.3

1.4

0.2

3,825.6

499.0

2,123.3

2010

Net Sales

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2,447.0

$

196.3

$

161.1

$

Services . . . . . . . . . . . . . . . . . . . . . . . . . . .

358.6

12.6

—

$

9.3

0.9

2,813.7

372.1

The table below presents consolidated net sales by products and services for the years ended December 31, 

2012, 2011 and 2010.

Catalog, magazines and retail inserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,711.4

$

2,826.0

$

2,173.1

Products and Services

2012

2011

2010

Direct mail, books, directories and other printed products . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Logistics services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Imaging and other services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

894.9

32.3

3,638.6

349.4

106.0

455.4

$

$

964.1

35.5

614.1

26.5

3,825.6

$

2,813.7

370.4

$

128.6

499.0

268.5

103.6

372.1

Total net sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4,094.0

$

4,324.6

$

3,185.8

126

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 26.  Subsequent Events

Acquisition of Vertis

On January 16, 2013, the Company completed its acquisition of substantially all of the assets of Vertis, a 

leading provider of retail advertising inserts, direct marketing and in-store marketing solutions.  As an asset acquisition, 
the Company did not assume certain assets and liabilities of Vertis and its subsidiaries in the transaction, including, 
among other liabilities, their underfunded pension and retirement obligations.  The purchase price of $267.4 million 
includes the payment of $97.4 million for current assets that are in excess of normalized working capital requirements.  A 
final working capital settlement will occur in 2013, and may adjust the purchase price.  The Company used cash on hand 
and drew on its revolving credit facility to finance the acquisition.

The following unaudited pro forma combined financial information presents the Company's results as though 

Quad/Graphics and Vertis had combined at January 1, 2012.  The pro forma information has been prepared with the 
following considerations:

(1)  The unaudited pro forma condensed consolidated financial information has been prepared using the 

acquisition method of accounting under existing GAAP.  Quad/Graphics is the acquirer for accounting 
purposes.

(2)  The pro forma combined financial information does not reflect any operating cost synergy savings that the 

combined company may achieve as a result of the acquisition, the costs necessary to achieve these 
operating synergy savings or additional charges necessary as a result of the integration.

Year Ended December 31,

2012

(pro forma)

Pro forma net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Pro forma net earnings from continuing operations attributable to common shareholders . . . . . . . . . . .

Pro forma diluted earnings per share from continuing operations attributable to common shareholders

5,166.7

59.0

1.18

The Company has recorded a preliminary allocation of the purchase price to Vertis' tangible and identifiable 

intangible assets acquired and liabilities assumed based on their fair values as of the January 16, 2013 acquisition date.  
The preliminary purchase price allocation is as follows:

Preliminary Purchase 
Price Allocation

Cash and cash equivalents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other current assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Identifiable intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other long-term liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4.1

137.1

38.3

125.8

19.7

(44.4)

(13.2)

267.4

127

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The preliminary allocation of the purchase price and unaudited pro forma condensed consolidated financial 

information is based on the preliminary valuations performed to determine the fair value of the net assets as of the 
acquisition date.  The purchase price of $267.4 million was classified as Level 3 in the valuation hierarchy (see Note 18 
for the definition of Level 3 inputs).  Purchased identifiable customer relationship intangible assets will be amortized on 
a straight-line basis over six years.  The Company expects to complete the purchase price allocation during 2013 and 
may adjust the amounts recorded as of January 16, 2013, to reflect the final valuation.  This final valuation of the assets 
and liabilities could have a material impact on the pro forma condensed combined statement of operations and 
preliminary purchase price allocation disclosed above.

Declaration of Quarterly Dividend

On March 4, 2013, the Company declared a quarterly dividend of $0.30 per share, which will be paid on 

March 29, 2013, to shareholders of record as of March 18, 2013.

128

Item 9. 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable.

Item 9A.  Controls and Procedures

Disclosure Controls and Procedures

The Company's management, with the participation of the Company's principal executive officer and principal 

financial officer, has evaluated the effectiveness of the design and operation of the Company's disclosure controls and 
procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) as of 
the end of the period covered by this report and has concluded that, as of the end of such period, the Company's 
disclosure controls and procedures were effective.

Changes in Internal Control Over Financial Reporting

There were no changes in the Company's internal control over financial reporting (as defined in Rules 13a-15(f) 

and 15d-15(f) under the Securities Exchange Act of 1934) that occurred during the fiscal quarter ended December 31, 
2012, that have materially affected, or are reasonably likely to materially affect, the Company's internal control over 
financial reporting.

Management's Report on Internal Control Over Financial Reporting

The Company's management, including the Company's Chairman, President and Chief Executive Officer and 
Executive Vice President and Chief Financial Officer, is responsible for establishing and maintaining adequate internal 
control over financial reporting, as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Securities Exchange Act 
of 1934.  The Company's internal control over financial reporting is designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of published financial statements in accordance with generally 
accepted accounting principles.

The Company's management, including the Company's Chairman, President and Chief Executive Officer and 
Executive Vice President and Chief Financial Officer, has assessed the effectiveness of the Company's internal control 
over financial reporting based on the framework in Internal Control—Integrated Framework issued by the Committee of 
Sponsoring Organizations of the Treadway Commission.  Based on this assessment, the Company's management has 
concluded that, as of December 31, 2012, the Company's internal controls over financial reporting were effective based 
on that framework.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect 
misstatements.  Also, projections of any evaluation of the effectiveness to future periods are subject to the risk that the 
controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or 
procedures may deteriorate.

Deloitte & Touche LLP, the Company's independent registered public accounting firm, issued an attestation 

report on the effectiveness of the Company's internal control over financial reporting as of December 31, 2012, which is 
included herein.

Attestation Report of Independent Registered Public Accounting Firm

The attestation report required under this Item 9A, "Controls and Procedures," is contained in Item 8, Financial 

Statements and Supplementary Data," of Part II of this Annual Report on Form 10-K under the heading "Report of 
Independent Registered Public Accounting Firm."

Item 9B.  Other Information

The Company has no other information to report pursuant to this item.

129

Item 10. 

Directors, Executive Officers and Corporate Governance

PART III

The information required by this Item with respect to directors and Section 16 compliance is included under the 

captions "Election of Directors" and "Miscellaneous—Section 16(a) Beneficial Ownership Reporting Compliance," 
respectively, in the Company's definitive Proxy Statement for its 2013 Annual Meeting of Shareholders ("Proxy 
Statement") and is hereby incorporated herein by reference.  Information with respect to the executive officers of the 
Company appears in Item 1, "Business," of this Annual Report on Form 10-K.  The information required by this Item 
with respect to audit committees and audit committee financial experts is included under the caption "Corporate 
Governance—Board Committees—Audit Committee" in the Proxy Statement and is incorporated herein by reference.

The Company has adopted a Code of Business Conduct that applies to all of the Company's employees, 

including the Company's Chief Executive Officer, Chief Financial Officer, Controller and other persons performing 
similar functions.  The Company has posted a copy of the Code of Business Conduct on its website at www.QG.com.  
The Company intends to satisfy the disclosure requirements under Item 5.05 of Form 8-K regarding amendments to, or 
waivers from, the Code of Business Conduct by posting such information on its website at www.QG.com.  The Company 
is not including the information contained on its website as part of, or incorporating it by reference into, this Annual 
Report on Form 10-K.

Item 11. 

Executive Compensation

The information required by this Item is included under the captions "Compensation of Executive Officers," 
"Director Compensation," "Compensation Committee Report," "Corporate Governance—Compensation Committee 
Interlocks and Insider Participation" and "Miscellaneous—Assessment of Compensation-Related Risk" in the Proxy 
Statement and is hereby incorporated herein by reference.

130

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Shareholder 
Matters

The information required by this Item with respect to security ownership of certain beneficial owners and 

management is included under the caption "Stock Ownership of Management and Others" in the Proxy Statement and is 
hereby incorporated by reference.

Equity Compensation Plan Information

The following table sets forth information with respect to compensation plans under which equity securities of 
the Company are authorized for issuance as of December 31, 2012.  The table does not include employee benefit plans 
intended to meet the qualification requirements of Section 401(a) of the Internal Revenue Code.  All equity 
compensation plans are described more fully in Note 22, "Stock and Incentive Programs," to the consolidated financial 
statements in Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K.

Plan Category

Equity compensation plans approved by security 
holders(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity compensation plans not approved by security 
holders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

______________________________

Number of securities
to be issued upon
the exercise of
outstanding options,
warrants and rights

Weighted-average
exercise price of
outstanding options,
warrants and rights

Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
the first column)

4,896,174

$

—

4,896,174

20.34

—

20.34

969,713

—

969,713

(1)  Consists of the Company's 2010 Omnibus Incentive Plan.

Item 13. 

Certain Relationships and Related Transactions, and Director Independence

The information required by this Item is included under the caption "Corporate Governance" in the Proxy 

Statement and is hereby incorporated by reference.

Item 14. 

Principal Accountant Fees and Services

The information required by this Item is included under the caption "Miscellaneous—Independent Registered 

Public Accounting Firm" in the Proxy Statement and is hereby incorporated by reference.

131

Item 15. 

Exhibits and Financial Statement Schedules

PART IV

1.  Consolidated financial statements—The consolidated financial statements listed in the accompanying index to 

consolidated financial statements are filed as part of this Annual Report on Form 10-K.

2.  Financial statement schedule—All financial statement schedules are omitted since the required information is not 
present or is not present in amounts sufficient to require submission of the schedules, or because the information 
required is included in the consolidated financial statements and notes thereto.

3.  Exhibits—The exhibits listed in the accompanying exhibit index are filed as part of this Annual Report on Form 10-

K.

132

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Operations for each of the three years in the period ended December 31, 2012 . . . . . . . .

Consolidated Statements of Comprehensive Income (Loss) for each of the three years in the period ended 
December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets as of December 31, 2012 and 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows for each of the three years in the period ended December 31, 2012 . . . . . . .

Consolidated Statements of Redeemable Equity, Common Stock and Other Equity and Noncontrolling Interests for 
each of the three years in the period ended December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page in this
Form 10-K

70

72

73

74

75

76

78

133

[This page has been left blank intentionally.]

134

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has 

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on this 8th day of March 
2013.

QUAD/GRAPHICS, INC.

By:

/s/ J. Joel Quadracci
J. Joel Quadracci
Chairman, President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the Registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ J. Joel Quadracci
J. Joel Quadracci

Chairman, President and Chief Executive Officer
(Principal Executive Officer)

/s/ John C. Fowler
John C. Fowler

Executive Vice President and Chief Financial Officer
(Principal Financial Officer)

March 8, 2013

March 8, 2013

/s/ David J. Honan
David J. Honan

Vice President, Corporate Controller and Chief Accounting Officer
(Principal Accounting Officer)

March 8, 2013

/s/ Betty Ewens Quadracci
Betty Ewens Quadracci

Director

/s/ William J. Abraham, Jr. Director

William J. Abraham, Jr.

/s/ Douglas P. Buth
Douglas P. Buth

Director

/s/ Christopher B. Harned
Christopher B. Harned

Director

/s/ Thomas O. Ryder
Thomas O. Ryder

Director

/s/ John S. Shiely
John S. Shiely

Director

135

March 8, 2013

March 8, 2013

March 8, 2013

March 8, 2013

March 8, 2013

March 8, 2013

Exhibit
Number
(2.1)+

(2.2)+

(3.1)

(3.2)

(4.1)

(4.2)

(4.3)

(4.4)

(4.5)

EXHIBIT INDEX

Exhibit Description
Arrangement Agreement, dated as of January 25, 2010, between Quad/Graphics, Inc. and World Color
Press Inc., as acceded to by 7345933 Canada Inc. (incorporated by reference to Exhibit 2 to the
Company's Registration Statement on Form S-4 (Reg. No 333-165259)).

Asset Purchase Agreement by and among Vertis Holdings, Inc., Quad/Graphics Marketing, LLC and 
Quad/Graphics, Inc., dated as of October 10, 2012 (incoporated by reference to Exhibit 2 to the 
Company's Quarterly Report on form 10-Q for the quarter ended September 30, 2012 and filed on 
November 8, 2012).

Amended and Restated Articles of Incorporation of Quad/Graphics, Inc. (incorporated by reference to
Exhibit 4.1 to the Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

Amended Bylaws of Quad/Graphics, Inc., as amended through April 27, 2011 (incorporated by
reference to Exhibit 3.2 to the Company's Current Report on Form 8-K dated April 27, 2011 and filed
on May 3, 2011).

Note Agreement, dated September 1, 1995, among Quad/Graphics, Inc., certain subsidiaries of Quad/
Graphics, Inc. and the purchasers named therein (incorporated by reference to Exhibit 4.4 to the
Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

First Amendment and Consent, dated June 1, 1996, to the Note Agreement, dated September 1, 1995,
among Quad/Graphics, Inc., certain subsidiaries of Quad/Graphics, Inc. and the purchasers named
therein (incorporated by reference to Exhibit 4.5 to the Company's Registration Statement on Form S-4
(Reg. No. 333-165259)).

Second Amendment, dated as of March 24, 1998, to the Note Agreement, dated September 1, 1995,
among Quad/Graphics, Inc., certain subsidiaries of Quad/Graphics, Inc. and the purchasers named
therein (incorporated by reference to Exhibit 4.6 to the Company's Registration Statement on Form S-4
(Reg. No. 333-165259)).

Third Amendment, dated as of January 26, 2006, to the Note Agreement, dated September 1, 1995,
among Quad/Graphics, Inc., certain subsidiaries of Quad/Graphics, Inc. and the purchasers named
therein (incorporated by reference to Exhibit 4.7 to the Company's Registration Statement on Form S-4
(Reg. No. 333-165259)).

Amended and Restated Credit Agreement dated as of July 26, 2011 by and among Quad/Graphics, Inc.,
as the Borrower, the Lenders party thereto, JPMorgan Chase Bank, N.A., as Administrative Agent,
Bank of America, N.A. and U.S. Bank National Association, as Co-Syndication Agents, and PNC
Bank, National Association and SunTrust Bank, as Co-Documentation Agents (incorporated by
reference to Exhibit 4 to the Company's Current Report on Form 8-K dated and filed on July 27, 2011).

Certain other instruments, which would otherwise be required to be listed above, have not been so
listed as such instruments do not authorize long-term debt securities in an amount that exceeds 10% of
the total assets of Quad/Graphics, Inc. and its subsidiaries on a consolidated basis. Quad/Graphics, Inc.
agrees to furnish a copy of any such instrument to the Securities and Exchange Commission upon
request.

(9)

Amended and Restated Voting Trust Agreement, dated as of June 25, 2010, by Betty E. Quadracci, J.
Joel Quadracci, Elizabeth M. Quadracci-Harned and David A. Blais, as trustees (incorporated by
reference to Exhibit 9.1 to the Company's Current Report on Form 8-K dated July 2, 2010 and filed on
July 9, 2010).

136

Exhibit
Number
(10.1)++

(10.2)++

(10.3)++

Exhibit Description
Quad/Graphics, Inc. 1999 Nonqualified Stock Option Plan (incorporated by reference to Exhibit 10.1 to
the Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

Form of Stock Option Agreement under the 1999 Nonqualified Stock Option Plan (incorporated by
reference to Exhibit 10.2 to the Company's Registration Statement on Form S-4 (Reg. No.
333-165259)).

Form of Director Stock Option Agreement under the 1999 Nonqualified Stock Option Plan
(incorporated by reference to Exhibit 10.3 to the Company's Registration Statement on Form S-4 (Reg.
No. 333-165259)).

(10.4)++

Quad/Graphics, Inc. 1990 Stock Option Plan (incorporated by reference to Exhibit 10.4 to the
Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.5)++

Form of 2005 Amendment to Stock Option Agreements (incorporated by reference to Exhibit 10.5 to
the Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.6)++

Form of 2008 Amendment to Stock Option Agreements (incorporated by reference to Exhibit 10.6 to
the Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.7)++

Dividend/Discount Deferred Compensation Plan (incorporated by reference to Exhibit 10.7 to the
Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.8)++

(10.9)++

Employment Agreement, effective as of January 1, 2004, by and between Quad/Graphics, Inc. and
James Joel Quadracci, as amended (incorporated by reference to Exhibit 10.9 to the Company's
Registration Statement on Form S-4 (Reg. No. 333-165259)).

Employment Agreement, effective as of January 1, 2004, by and between Quad/Graphics, Inc. and John
C. Fowler (incorporated by reference to Exhibit 10.10 to the Company's Registration Statement on
Form S-4 (Reg. No. 333-165259)).

(10.10)++

Employment Agreement, effective as of January 1, 2004, by and between Quad/Graphics, Inc. and
David A. Blais (incorporated by reference to Exhibit 10.11 to the Company's Registration Statement on
Form S-4 (Reg. No. 333-165259)).

(10.11)++

Employment Agreement, effective as of January 1, 2004, by and between Quad/Graphics, Inc. and
Thomas J. Frankowski (incorporated by reference to Exhibit 10.12 to the Company's Registration
Statement on Form S-4 (Reg. No. 333-165259)).

(10.12)++

Employment Agreement, effective as of January 1, 2004, by and between Quad/Graphics, Inc. and
Elizabeth E. Quadracci, as amended (incorporated by reference to Exhibit 10.13 to the Company's
Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.13)++

Form of Executive Salary Continuation Plan for James Joel Quadracci, Elizabeth E. Quadracci, John C.
Fowler, David A. Blais and Thomas J. Frankowski (incorporated by reference to Exhibit 10.14 to the
Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

137

Exhibit
Number
(10.14)++

Exhibit Description
Executive Supplemental Retirement Plan (incorporated by reference to Exhibit 10.15 to the Company's
Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.15)++

Summary of Non-Employee Director Compensation (incorporated by reference to Exhibit 10.16 to the
Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.16)++

Quad/Graphics, Inc. 2010 Omnibus Incentive Plan, as amended (incorporated by reference to Exhibit 
10 to the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2012 and filed on 
August 8, 2012).

(10.17)++

Form of Stock Option Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus Incentive Plan
(incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K dated
December 16, 2010 and filed on December 17, 2010).

(10.18)++

Form of Stock Option and Dividend Equivalent Award Agreement under the Quad/Graphics, Inc. 2010
Omnibus Incentive Plan (incoporated by reference to Exhibit 10.1 to the Company's Quarterly Report
on Form 10-Q for the quarter ended March 31, 2012 and filed on May 10, 2012).

(10.19)++

Form of Restricted Stock Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus Incentive
Plan (incorporated by reference to Exhibit 10.2 to the Company's Current Report on Form 8-K dated
December 16, 2010 and filed on December 17, 2010).

(10.20)++

Form of Restricted Stock Unit Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company's Quarterly Report on Form
10-Q for the quarter ended March 31, 2012 and filed on May 10, 2012).

(10.21)++

Form of Deferred Stock Unit Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus Incentive
Plan (incorporated by reference to Exhibit 10.4 to the Company's Current Report on Form 8-K dated
December 16, 2010 and filed on December 17, 2010).

(10.22)++

Form of Performance Share Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus Incentive 
Plan (incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K dated 
December 13, 2012 and filed on December 19, 2012).

(10.23)++

Form of Performance Unit Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus Incentive 
Plan (incorporated by reference to Exhibit 10.2 to the Company's Current Report on Form 8-K dated 
December 13, 2012 and filed on December 19, 2012).

(10.24)++

Quad/Graphics, Inc. Synergy Rewards Program and Bonus Pool Plan (incorporated by reference to
Exhibit 10 to the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2010
and filed on November 15, 2010).

(10.25)++

Severance Agreement and General Release, dated December 23, 2011, between Quad/Graphics, Inc. 
and Brian Freschi (incorporated by reference to Exhibit 10.22 to the Company's Annual Report on 
Form 10-K for the year ended December 31, 2011 and filed on February 29, 2012).

138

Exhibit
Number
(21)

Subsidiaries of Quad/Graphics, Inc.

Exhibit Description

(23)

Consent of Deloitte & Touche LLP.

(31.1)

(31.2)

(32)

(99)

(101*)

Certification of the Chief Executive Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the
Securities Exchange Act of 1934.

Certification of the Chief Financial Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the
Securities Exchange Act of 1934.

Written Statement of the Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C.
Section 1350.

Proxy Statement for the 2013 Annual Meeting of Shareholders.  [To be filed with the Securities and
Exchange Commission under Regulation 14A within 120 days after December 31, 2012; except to the
extent specifically incorporated by reference, the Proxy Statement for the 2013 Annual Meeting of
Shareholders shall not be deemed to be filed with the Securities and Exchange Commission as part of
this Annual Report on Form 10-K.]

Financial statements from the Annual Report on Form 10-K of Quad/Graphics, Inc. for the year
ended December 31, 2012 formatted in eXtensible Business Reporting Language (XBRL):  (i) the
Consolidated Statements of Operations, (ii) the Consolidated Statements of Comprehensive Income
(Loss), (iii) the Consolidated Balance Sheets, (iv) the Consolidated Statements of Cash Flows, (v) the
Consolidated Statements of Redeemable Equity, Common Stock and Other Equity and Noncontrolling
Interests, (vi) the Notes to Consolidated Financial Statements, and (vii) document and entity
information.

______________________________
+  Schedules, exhibits and annexes to this agreement are not filed herewith.  The registrant agrees to furnish 

supplementally a copy of any such schedule, exhibit or annex to the Securities and Exchange Commission upon 
request.

++  A management contract or compensatory plan or arrangement.

* 

In accordance with Rule 406T of Regulation S-T, the information in these exhibits shall not be deemed to be "filed" 
for purposes of Section 18 of the Securities and Exchange Act of 1934, as amended, or otherwise subject to liability 
under that section, and shall not be incorporated by reference into any registration statement or other document filed 
under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing.

139

[This page has been left blank intentionally.]

140

BOARD OF DIRECTORS

CORPORATE HEADQUARTERS 

Quad/Graphics, Inc.
N61 W23044 Harry’s Way
Sussex, WI 53089-3995
qgraphics@qg.com
1.888.782.3226
414.566.6000 (Wisconsin)

INVESTOR RELATIONS

Mr. Kelly Vanderboom
Vice President & Treasurer 
Kelly.Vanderboom@qg.com or ir@qg.com
http://investors.qg.com

STOCK TRANSFER AGENT

American Stock Transfer
6201 15th Avenue
Brooklyn, NY  11219
info@amstock.com
1.800.937.5449
www.amstock.com

William J. Abraham Jr.
Partner 
Foley & Lardner LLP

Douglas P. Buth
Retired Chairman, CEO & President
Appleton Papers, Inc.

Christopher B. Harned
Managing Director 
Investment Banking Group, M&A Team
Robert W. Baird & Co. Inc.

Betty Ewens Quadracci
President, QuadCreative, LLC 
President and Publisher, Milwaukee Magazine

J. Joel Quadracci
Chairman, President & CEO
Quad/Graphics, Inc.

Thomas O. Ryder
Retired Chairman & CEO
Reader’s Digest Association, Inc.

John S. Shiely
Chairman Emeritus
Briggs & Stratton Corporation
and
Former Chairman, President & CEO
Briggs & Stratton Corporation

Quad/Graphics’ 2012 Annual Report on Form 10-K accompanies this document. If you are a 
shareholder and would like to receive another copy of the 2012 Form 10-K, without exhibits and 
without charge, please write to Andrew R. Schiesl, Vice President, General Counsel and Secretary, 
Quad/Graphics, Inc., N61 W23044 Harry’s Way, Sussex, WI 53089-3995. You can also access the 
2012 Form 10-K on our website at www.QG.com/annualmeeting.

Scan this QR code to fi nd and download Actable® from your app store. Use it to scan the image of Joel 
(in the front of this book) and experience interactive print.

N61 W23044 Harry’s Way 
Sussex, Wisconsin  53089-3995 
1.888.782.3226

www.QG.com

© 2013 Quad/Graphics, Inc. All rights reserved.  |  03.13  |  13-1083