Quarterlytics / Industrials / Specialty Business Services / Quad/Graphics, Inc.

Quad/Graphics, Inc.

quad · NYSE Industrials
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Ticker quad
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Employees 11000
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FY2014 Annual Report · Quad/Graphics, Inc.
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K

OUR JOURNEY TO 
TRANSFORM QUAD

2014 Shareholders Letter and Annual Report on Form 10-K

N61 W23044 Harry’s Way

Sussex, WI 53089-3995

1.888.782.3226

www.QG.com

© 2015 Quad/Graphics, Inc. All rights reserved.  |  03.15  |  15-0137

 
 
 
 
 
 
 
 
PRIMARY STRATEGIC GOALS TO TRANSFORM QUAD/GRAPHICS:

STRENGTHEN THE CORE 
STRENGTHEN THE CORE 

GROW THE BUSINESS PROFITABLY
GROW THE BUSINESS PROFITABLY

WALK IN THE SHOES OF OUR CLIENTS
WALK IN THE SHOES OF OUR CLIENTS

ENGAGE EMPLOYEES 
ENGAGE EMPLOYEES 

ENHANCE FINANCIAL STRENGTH AND 
ENHANCE FINANCIAL STRENGTH AND 
CREATE SHAREHOLDER VALUE
CREATE SHAREHOLDER VALUE

You may have noticed a subtle change to our corporate logo, shown on the cover. It 
emphasizes the Quad portion of our Quad/Graphics name. We are proud of our printing 
heritage, which will remain a core part of our business for many years to come. However, we 
decided to update our identity to align with our ever-expanding offering in today’s fast-changing, 
multichannel world. Today’s Quad clearly stands for innovation and performance, which is 
articulated in our new tagline: Performance through Innovation. 

BOARD OF DIRECTORS

CORPORATE HEADQUARTERS 

Quad/Graphics, Inc. 
N61 W23044 Harry’s Way 
Sussex, WI 53089-3995 
info@qg.com
1.888.782.3226 
414.566.6000 (Wisconsin)

INVESTOR RELATIONS

Mr. Kyle Egan 
Manager of Investor Relations 
Kyle.Egan@qg.com or  
ir@qg.com
http://investors.qg.com

STOCK TRANSFER AGENT

American Stock Transfer  
& Trust Company, LLC 
6201 15th Avenue 
Brooklyn, NY  11219 
info@amstock.com 
1.800.937.5449
www.amstock.com

William J. Abraham Jr.
Retired Partner
Foley & Lardner LLP

Mark A. Angelson
Former CEO, R. R. Donnelley & Sons Company 
Former Chairman & CEO, World Color Press Inc.
Former Chairman, NewPage Corporation

Douglas P. Buth
Retired Chairman & CEO 
Appleton Papers, Inc.

Christopher B. Harned
Managing Director and Head of Consumer  

Products–Americas 

Nomura Securities International, Inc.

J. Joel Quadracci
Chairman, President & CEO
Quad/Graphics, Inc.

Kathryn Quadracci Flores, M.D.
CEO
Blooming Minds Ventures, LLC

Thomas O. Ryder
Retired Chairman & CEO 
Reader’s Digest Association, Inc.

John S. Shiely
Retired Chairman & CEO
Briggs & Stratton Corporation

Quad/Graphics’ 2014 Annual Report on Form 10-K accompanies this document. If you are a 

shareholder and would like to receive another copy of the 2014 Form 10-K, without exhibits and 

without charge, please write to Jennifer Kent, Vice President, General Counsel and Secretary,  

Quad/Graphics, Inc., N61 W23044 Harry’s Way, Sussex, WI 53089-3995. You can also access the 

2014 Form 10-K on the Investor Relations section of our website at www.QG.com.

MESSAGE TO SHAREHOLDERS

Dear Fellow Shareholder,

In 2014, we continued our journey to transform Quad/Graphics and the industry, maintaining our long-standing focus on 
finding a better way. That focus is reflected in our brand promise to deliver performance through innovation. 

From the very beginning, our company has been about finding a better way. It’s central to our corporate character; deftly 
written into the chapters of our corporate evolution. 

Our journey began in 1971 when my father launched Quad/Graphics. During the next 40 years—what we refer to as 
Chapter One—we established our unique culture and strong values that provided a solid foundation for rapid greenfield 
growth. We built a premier manufacturing and distribution platform equipped with the latest technology, and earned a 
reputation as an industry innovator. When Chapter One culminated in 2010, we had grown from a tiny upstart into a  
$1.8 billion global provider of print and media solutions with nearly 12,000 employees on three continents.

Chapter Two of our company’s evolution has focused on our role as a disciplined industry consolidator following the Great 
Recession, which severely impacted industry volumes. At the same time, digital and mobile content delivery methods came 
of age as consumers rushed to adopt new technologies, creating confusion for marketers on how to use print in combination 
with other content delivery channels as part of a coordinated multimedia campaign. Given Quad’s financial strength and 
manufacturing and distribution economies of scale, we were well positioned to play a leading role in industry consolidation, 
starting with the July 2, 2010, Worldcolor acquisition. The acquisition was a transformative event, enhancing our size; range 
of products, services and solutions; and industry presence. Additionally, we became a controlled publicly traded company, 
using equity to finance a portion of the acquisition to preserve balance sheet strength. Since Worldcolor, we have completed 
other consolidating acquisitions, which have enhanced or expanded our offerings while enabling us to remove inefficient 
and underutilized capacity, pull out costs, and transition work to the most efficient platform. These include the acquisitions 
of Vertis in 2013 and Brown Printing Company in 2014, and an asset swap with Transcontinental Inc. in 2011. 

In the last year, we have begun moving beyond a heavy focus on industry consolidation to more transformative growth 
opportunities. In this new chapter, Chapter Three, we are focused on serving our clients well while profitably growing our 
business by adding new products and services with high growth potential, and continuing to reinvent our current product 
lines. In late 2013, we entered the folded-carton packaging market with the acquisition of Proteus Packaging which has 
positioned us well for continued expansion in the packaging industry. In 2015, we enhanced our existing in-store and large-
format marketing solutions with the acquisition of Marin’s International, a worldwide leader in the point-of-sale display 
industry. Marin’s does business with major consumer packaged goods companies and retailers, enabling us to strengthen 
our position and leverage our portfolio of solutions worldwide. In January 2015, we announced a three-year plan to 
transform our book platform, creating an entirely new business model in the book supply chain. The plan will enable 
publishers to produce and deliver books faster and more cost-effectively, reducing their need to carry large inventories 
that may go unsold and become obsolete. Our plan includes investing in 20 or more high-speed color digital web presses, 
along with integrated front- and back-end systems.

Our capacity for innovation extends well beyond the plant floor. In early 2015, we announced the strategic repositioning of our 
existing BlueSoho business as an integrated marketing and technology firm. BlueSoho helps retailers, publishers and Fortune 
500 companies deliver their brand consistently across multiple media channels via brand activation campaigns, digital and 
mobile solutions, local promotional strategy, media planning and buying, and creative and production services. QuadMed, 
our subsidiary that specializes in employer-sponsored healthcare management solutions, is gaining momentum with on-site 
and near-site primary care clinics, telemedicine, and comprehensive health and wellness programs.

As we move ahead, we will continue to focus on our five primary strategic goals to transform Quad/Graphics:

1.  Strengthen the Core print categories of retail inserts, publications, catalogs, books and directories, which generate a 

significant amount of Free Cash Flow(1) to support other growth opportunities.  

2.	Grow	the	Business	Profitably through ongoing innovation, organic growth and disciplined acquisitions that expand 
our business into new product categories and geographies, transform an existing product line, or create value-driven 
industry consolidation.

3.	Walk	in	the	Shoes	of	Our	Clients using a collaborative approach to understand and anticipate their needs, and then 

deliver solutions that help them achieve their business objectives.

4.	Engage	Employees in our brand promise and the company culture as we work together to find a better way.

5.	Enhance	Financial	Strength	and	Create	Shareholder	Value by continuing to focus on maximizing earnings and Free 
Cash Flow(1), maintaining consistent financial policies to ensure a strong balance sheet and liquidity levels, and retaining 
the financial flexibility we need to strategically allocate and deploy capital.

CONTINUED

CONTINUED

Our continued strong cash flow generation enables us to generate value for the company and our shareholders despite 
ongoing industry challenges.  We use our capital to pursue compelling investment opportunities, deleverage the balance 
sheet through debt and pension liability reductions, and return cash to our shareholders. In 2014, we:

• Generated	$154	million	of	Free	Cash	Flow(1),  including $192 million during the fourth quarter, our strongest seasonal 
quarter for Free Cash Flow(1) generation.  Free Cash Flow(1) decreased from $292 million from the prior year primarily 
due to an estimated $90 million one-time benefit realized in 2013 on the restoration of working capital levels associated 
with the  Vertis acquisition, which was acquired without normalized levels of accounts payable, lower Adjusted EBITDA(1) 
and increased working capital, partially offset by lower capital expenditures.

• Continued	to	pay	down	debt	and	focused	on	improving	our	Debt	Leverage	Ratio(1).  At yearend, our Debt Leverage 
Ratio(1) was 2.60x as compared to 2.44x as of December 31, 2013.  This increase in Debt Leverage Ratio(1) was driven 
by lower Adjusted EBITDA(1) levels and increased borrowing in 2014 to fund acquisitions and strategic investments 
(like Brown Printing), partially offset by the pay down of debt resulting from our operating cash flow generation.  We 
continue to believe that operating in the 2.0x to 2.5x leverage range is the appropriate target over the long-term, but 
we may, at times like now, operate outside this range depending on the timing of compelling strategic investment 
opportunities and seasonal working capital needs.  

• Paid	an	annual	dividend	of	$1.20	per	share, demonstrating our ongoing commitment to providing long-term 

shareholder returns.

Looking ahead, we believe Quad/Graphics will continue to be a significant Free Cash Flow(1) generator, and Free Cash Flow(1) 
will increase due to reduced cash flow needs for pension, restructuring and working capital.

From day one, Quad/Graphics has been about transformative change.  As we continue writing the chapters of our 
company’s history, we retain our unwavering commitment to finding a better way.  We are proud printers, innovating 
all aspects of our business and the industry.  We will continue to take the bold steps necessary to build our company, 
transform our industry and offer our clients the most powerful solutions in the global marketplace. 

Sincerely,

J. Joel Quadracci
Chairman, President & Chief Executive Officer

FINANCIAL	HIGHLIGHTS (in millions, except per share and ratio data) 

2014 

2013 

2012

Net sales 

Net earnings attributable to Quad/Graphics common shareholders 

Diluted earnings per share attributable to Quad/Graphics common shareholders 

Dividends declared per share 

Adjusted EBITDA(1) 

Adjusted EBITDA Margin(1) 

Free Cash Flow(1) 

Debt Leverage Ratio(1) 

$ 4,862.4 

$ 4,795.9 

$ 4,094.0

$ 

$ 

$ 

18.6 

0.38 

1.20 

$ 

$ 

$ 

32.5 

0.65 

1.20 

$ 

$ 

$ 

87.4

1.78

3.00

$  542.6  

$  577.1 

$  566.0

11.2% 

  12.0% 

13.8%

$  154.0  

$  291.6 

$  250.7 

2.60x 

2.44x 

2.39x

(1)  Adjusted EBITDA, Adjusted EBITDA Margin, Free Cash Flow and Debt Leverage Ratio are financial measures not prepared in accordance with generally 

accepted accounting principles (GAAP) in the United States of America.  Adjusted EBITDA is defined as net earnings plus interest expense, income tax expense 
(if applicable), depreciation and amortization, restructuring, impairment and transaction-related charges and loss on debt extinguishment, and less income 
tax benefit (if applicable).  Adjusted EBITDA Margin is defined as Adjusted EBITDA divided by net sales.  Free Cash Flow is defined on page 67 of the Annual 
Report on Form 10-K.  Debt Leverage Ratio is defined on page 68 of the Annual Report on Form 10-K.  A reconciliation of these non-GAAP financial measures 
to GAAP financial measures can be found in our press release dated February 23, 2015, showing our financial results for 2014, and which is also an exhibit to 
our Form 8-K furnished to the Securities and Exchange Commission on February 24, 2015.  This Form 8-K is incorporated by reference into this letter.

  Please note: Forward-looking statements in this letter and Annual Report on Form 10-K are subject to safe-harbor provisions as explained on page 1 of the 

Annual Report on Form 10-K.

 
 
 
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2014 

or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from                    to                    

Commission File Number 001-34806

QUAD/GRAPHICS, INC.
(Exact name of registrant as specified in its charter)

Wisconsin
(State or other jurisdiction of incorporation or organization)

39-1152983
(I.R.S. Employer Identification No.)

N61 W23044 Harry's Way, Sussex, Wisconsin 53089-3995
(Address of principal executive offices) (Zip Code)

(414) 566-6000
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of Class
Class A Common Stock, par value $0.025 per share

Name of Each Exchange on Which Registered
The New York Stock Exchange, LLC

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes 

  No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes 

  No 

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 

during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.  Yes 

  No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File 

required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant 
was required to submit and post such files).  Yes 

  No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to 

the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to 
this Form 10-K.  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. 

See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. 

Large accelerated filer 

Accelerated filer 

Non-accelerated filer 
(Do not check if a smaller reporting
company)

Smaller reporting company 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes 

  No 

The aggregate market value of the class A common stock (based on the closing price of $22.37 per share on the New York Stock Exchange, LLC) on 

June 30, 2014, the last business day of the registrant's most recently completed second fiscal quarter, held by non-affiliates was $627,642,357.  The 
registrant's class B common stock is not listed on a national securities exchange or traded in an organized over-the-counter market, but each share of the 
registrant's class B common stock is convertible into one share of the registrant's class A common stock.  In August 2012, all outstanding shares of the 
registrant's class C common stock were converted into shares of class A common stock.

Indicate the number of shares outstanding of each of the issuer's classes of common stock as of the latest practicable date.

Class

Class A Common Stock
Class B Common Stock
Class C Common Stock

Outstanding as of February 19, 2015

34,708,793
14,198,464
—

Portions of the Proxy Statement for the registrant's 2015 Annual Meeting of Shareholders are incorporated by reference into Part III of this Form 10-K.

DOCUMENTS INCORPORATED BY REFERENCE

[This page has been left blank intentionally.]

QUAD/GRAPHICS, INC.
FORM 10-K INDEX
For the Year Ended December 31, 2014

Page No.

Forward-Looking Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part I

Item 1.

Item 1A.

Item 1B.

Item 2.

Item 3.

Item 4.

Part II

Item 5.

Item 6.

Item 7.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market for the Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management's Discussion and Analysis of Financial Condition and Results of Operations. . . . . . . . .

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . . . . . . .

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Directors, Executive Officers and Corporate Governance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . . . .

Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8.

Item 9.

Item 9A.

Item 9B.

Part III

Item 10.

Item 11.

Item 12.

Item 13.

Item 14.

Part IV

Item 15. . . . . Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Exhibit Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 1

3

23

33

34

35

35

37

39

40

81

83

157

157

158

159

159

159

160

160

161

165

167

i

[This page has been left blank intentionally.]

Forward-Looking Statements

To the extent any statements in this Annual Report on Form 10-K contain information that is not historical, 

these statements are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 
1934, as amended.  These forward-looking statements relate to, among other things, the objectives, goals, strategies, 
beliefs, intentions, plans, estimates, prospects, projections and outlook of Quad/Graphics, Inc. (the "Company" or "Quad/
Graphics"), and can generally be identified by the use of words such as "may," "will," "expect," "intend," "estimate," 
"anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms, variations on them and other 
similar expressions.  In addition, any statements that refer to expectations, projections or other characterizations of future 
events or circumstances are forward-looking statements.

These forward-looking statements are not guarantees of future performance and are subject to risks, 
uncertainties and other factors, some of which are beyond the control of the Company.  These risks, uncertainties and 
other factors could cause actual results to differ materially from those expressed or implied by those forward-looking 
statements.  Among risks, uncertainties and other factors that may impact Quad/Graphics are those described in Part I, 
Item 1A, "Risk Factors," of this Annual Report on Form 10-K, as such may be amended or supplemented in Part II, 
Item 1A, "Risk Factors," of the Company's subsequently filed Quarterly Reports on Form 10-Q, and the following:

•  The impact of decreasing demand for printed materials and significant overcapacity in the highly 

competitive commercial printing industry creates downward pricing pressures;

•  The inability of the Company to reduce costs and improve operating efficiency rapidly enough to meet 

market conditions;

•  The impact of electronic media and similar technological changes including digital substitution by 

consumers;

•  The impact of changing future economic conditions;

•  The failure of clients to perform under contracts or to renew contracts with clients on favorable terms or at 

all;

•  The failure to successfully identify, manage, complete and integrate acquisitions and investments;

•  The impact of changes in postal rates, service levels or regulations;

•  The impact of increased business complexity as a result of the Company's entry into additional markets;

•  The impact of fluctuations in costs (including labor and labor-related costs, energy costs, freight rates and 

raw materials) and the impact of fluctuations in the availability of raw materials;

•  The impact of regulatory matters and legislative developments or changes in laws, including changes in 

cyber-security, privacy and environmental laws;

•  The impact on the holders of Quad/Graphics' class A common stock of a limited active market for such 

shares and the inability to independently elect directors or control decisions due to the voting power of the 
class B common stock;

•  The impact of risks associated with the operations outside of the United States; and

• 

Significant capital expenditures may be needed to maintain the Company's platform and processes and to 
remain technologically and economically competitive.

1

Quad/Graphics cautions that the foregoing list of risks, uncertainties and other factors is not exhaustive and you 

should carefully consider the other factors detailed from time to time in Quad/Graphics' filings with the United States 
Securities and Exchange Commission ("SEC") and other uncertainties and potential events when reviewing the 
Company's forward-looking statements.

Because forward-looking statements are subject to assumptions and uncertainties, actual results may differ 

materially from those expressed or implied by such forward-looking statements.  You are cautioned not to place undue 
reliance on such statements, which speak only as of the date of this Annual Report on Form 10-K.  Except to the extent 
required by the federal securities laws, Quad/Graphics undertakes no obligation to publicly update or revise any forward-
looking statements, whether as a result of new information, future events or otherwise.

2

Item 1. 

Business

Overview

PART I

At the forefront of innovation in the printing industry for more than 40 years, Quad/Graphics is a leading global 
provider of print and media solutions.  The Company was founded in Pewaukee, Wisconsin, as a Wisconsin corporation, 
in 1971 by the late Harry V. Quadracci.  As of December 31, 2014, the Company had approximately 24,100 full-time 
equivalent employees in North America, South America, and Europe, and served a diverse base of approximately 9,700 
clients from 143 facilities located in 12 countries, as well as strategic investments in printing operations in Brazil, Chile 
and India.  With consultative ideas, worldwide capabilities, leading-edge technology and single-source simplicity, the 
Company believes it has the resources and knowledge to help a wide variety of clients in vertical industries, including, 
but not limited to, retail, publishing, insurance, financial and healthcare.

Quad/Graphics creates value for its clients by helping them perform better in today's rapidly changing world 

through innovative solutions that improve efficiencies, reduce costs, lift response and increase revenue.  The Company 
believes that doing things differently—and better—enhances results and that constant innovation provides its clients with 
more agility and faster speed to market while also creating powerful client experiences that drive improved performance.

The Company's diverse range of print and related products, services and solutions in North America, South 

America and Europe primarily include:

•  Print Solutions.  Including retail inserts, publications, catalogs, special interest publications, journals, direct 
mail, books, directories, in-store marketing, packaging, newspapers, custom products, other commercial 
and specialty printed products and paper services.

• 

Logistics Services.  Including mailing solutions, postal consultation, delivery optimization and hygiene 
services, delivery monitoring and tracking, and distribution, logistics and transportation services.

•  Digital Solutions.  Including email, image recognition, near-field communication technology, mobile apps, 

mobile websites and digital publishing.

• 

Strategy.  Including brand, campaign and media planning and placement.

•  Data.  Including data insights, segmentation and response analysis.

•  Creative.  Including concept and design, page layout and production, copywriting, interactive solutions, 

photography, retouching, and video production and optimization.

•  Workflow.  Including content management, process management, facilities management services, color 

management, and digital file processing and proofing.

Quad/Graphics has contractual relationships with leading magazine publishers, including Condé Nast, Hearst 
Magazines, Meredith Corporation, The National Geographic Society, Rodale Inc., Source Interlink Media, LLC, Time 
Inc. and Wenner Media LLC.  Quad/Graphics prints retail inserts for major retailers such as Bass Pro Shops, The Bon-
Ton Stores, Inc., CVS Health Corporation, The Great Atlantic and Pacific Tea Company (A&P), J.C. Penney Company, 
Inc., Shopko Stores Operating Co., LLC, Target Corporation, Tractor Supply Company and Walgreens Corporation; 
catalogs for industry-leading marketers such as American Girl, Bluestem Brands, Colony Brands and OSP Group; and 
direct mail products for companies such as American Eagle Outfitters, Charter Communications, Publishers Clearing 
House, Inc. and Weight Watchers International, Inc.  Quad/Graphics prints books for publishers such as Harlequin 
Enterprises Limited, McGraw-Hill Education and Simon & Schuster, Inc.; and directories for publishers such as hibu plc 
and Yellow Media Limited.

3

The Company benefits from consistent executive leadership who is committed to transforming the Company to 
remain relevant and competitive, and create value for shareholders.  The Company refers to its transformative journey in 
chapters.  The Company's first chapter covers a period of tremendous organic growth that began with its founding in 
1971 and concluded in 2010.  The Company views this chapter as a 40-year period of building a strong and lasting 
foundation in which Quad/Graphics established the Company's culture based on strong values that are still in place 
today.  During this period, the Company grew rapidly through greenfield growth; built a premier manufacturing and 
distribution platform equipped with the latest technology; and established its reputation as one of the industry's foremost 
innovators.  When chapter one culminated in 2010, Quad/Graphics had grown from a tiny upstart into a $1.8 billion 
global provider of print and media solutions with approximately 11,600 employees in the United States, South America 
and Europe operating 11 domestic plants, plus international locations in Poland, Argentina and Brazil.

Quad/Graphics' second chapter began in 2010 and continues today.  The Company's second chapter relates to its 

role as a disciplined industry consolidator.  Quad/Graphics saw an opportunity to start participating in industry 
consolidation in response to economic and industry pressures following the great recession of 2008 and 2009, which 
severely impacted volumes.  At the same time, digital and mobile content delivery methods came of age as consumers 
rushed to adopt new technologies, creating confusion for marketers on how to use print in combination with other 
channels as part of a multimedia campaign.  This created an opportunity for companies like Quad/Graphics—with 
manufacturing and distribution economies of scale, strong balance sheets and access to capital markets—to take 
advantage of consolidating acquisition opportunities in order to reduce costs and address overcapacity in the industry.  

The Company completed a number of value-driven industry consolidation opportunities in recent years, 
including the July 2010 acquisition of World Color Press Inc. ("World Color Press"), which was a transformative event in 
the Company's history as it significantly enhanced Quad/Graphics' size, range of product and service offerings and 
overall industry presence.  In conjunction with that acquisition, Quad/Graphics became a controlled publicly-traded 
company using equity to finance a portion of the acquisition in order to preserve the strength of the Company's balance 
sheet.  At this time, Quad/Graphics class A common stock begin to trade on The New York Stock Exchange, LLC 
("NYSE") under the symbol "QUAD".  Other consolidating acquisitions have included Vertis Holdings Inc. ("Vertis") in 
January 2013 and Brown Printing Company ("Brown Printing") in May 2014 as well as the asset swap with 
Transcontinental Inc. ("Transcontinental") in 2011.  Through each of these acquisitions, the Company was able to 
enhance or expand its product offerings, while removing inefficient and underutilized capacity, pulling out costs, and 
transitioning work to the most efficient platform.  This includes facilities that Quad/Graphics built and maintained during 
chapter one of the Company's transformative journey, as well as plants that were acquired in which Quad/Graphics 
continues to make strategic investments.

While the Company continues on its journey in chapter two, it also began moving into chapter three, which is 

about continued transformation, while remaining focused on serving the Quad/Graphics clients well while adding 
products and services that support their needs globally.  This transformation includes reinventing existing product lines, 
such as the Company's book platform in which Quad/Graphics is investing in 20 or more high-speed color digital web 
presses to transform the platform and capabilities, as well as expansion into product lines with higher growth potential, 
such as packaging and commercial and specialty print.  

In 2013, the Company entered the folded-carton packaging market with the acquisition of Proteus Packaging 
("Proteus").  Proteus offers packaging solutions for a wide variety of industries, including automotive, biotechnology, 
food, personal care, pharmaceuticals, software and electronics.  As part of the Company's focus on growth and 
opportunities in commercial and specialty print, Quad/Graphics recently announced the acquisition of Marin's 
International ("Marin's"), a worldwide leader in the point-of-sale display industry.  Marin's will enhance Quad/Graphics' 
existing in-store and large-format marketing solutions as well as expand its ability to help retailers and brand marketers 
promote their brands as part of a global campaign.  While small, the Marin's acquisition enhances Quad/Graphics 
position with major consumer packaged goods companies and retailers with which Marin's does business all over the 
world.  Outside of print, Quad/Graphics will also be looking at the continued expansion of the Company's QuadMed 
subsidiary, which specializes in employee-sponsored health care solutions.  Founded in 1990 to address the Company's 
own employees' needs for quality, cost-effective primary care, QuadMed today provides workplace solutions on a 
national level to employers of all sizes, including private and public sector companies.  These services include on-site 

4

and near-site primary care clinics, retail clinic management, telemedicine, and comprehensive health and wellness 
programs.

Quad/Graphics remains focused on five primary strategic goals that support its objective to transform the 

Company and drive performance through innovation.  The Company believes these goals will allow it to be successful 
despite ongoing industry challenges.  These strategic goals are described in the "Strategy" section of this document, and 
include:

1.  Strengthen the core;

2.  Grow the business profitably;

3.  Walk in the shoes of our clients;

4.  Engage employees; and

5.  Enhance financial strength and create shareholder value.

More information regarding Quad/Graphics is available on the Company's website at www.QG.com.  Quad/

Graphics is not including the information contained on or available through its website as part of, or incorporating such 
information by reference into, this Annual Report on Form 10-K.  The Company's Annual Report on Form 10-K, 
Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and any amendments to those reports are made available 
to the public at no charge through a link appearing on the Company's website.  Quad/Graphics provides access to such 
materials through its website as soon as reasonably practicable after electronically filing such material with, or furnishing 
it to, the SEC.

Industry

The global commercial printing industry is made up of companies whose capabilities include commercial 
lithographic printing, gravure printing, flexographic, screen printing, quick printing, digital printing, business form 
printing, book printing, prepress services that include adjusting images and text and creating high-quality print files and 
book binding.  According to the October 2014 Global Commercial Printing IBISWorld industry report, the global 
commercial printing industry generates an estimated $435 billion in annual revenue and has a low level of market share 
concentration with the four largest players (which includes Quad/Graphics) in the industry accounting for approximately 
6% of annual industry revenue.

Quad/Graphics operates primarily in the commercial print portion of the printing industry.  According to the 

August 2014 Printing in the U.S. IBISWorld industry report, the United States commercial printing industry generates an 
estimated $82 billion in annual revenue, employs more than 450,000 employees and is comprised of approximately 
48,000 companies.  The commercial printing industry is also highly fragmented, with the five largest printing companies 
(which includes Quad/Graphics) accounting for approximately 20% of total commercial print industry annual revenue in 
the United States.  Although there has been significant industry consolidation, particularly in the past decade, the largest 
400 printers in the printing industry still only represent approximately half of the total industry revenue in the United 
States, according to the December 2014 Printing Impressions PI400.

According to the August 2014 Printing in the U.S. IBISWorld industry report, the commercial print industry in 
the United States services markets including advertising, publishing, retailers, consumer goods manufacturers, stationery 
and textile manufacturers, financial and legal firms, and wholesalers with capabilities that include:

•  Commercial Lithographic Printing.  Commercial lithographic printing accounts for approximately 55% of 

industry revenue with primary end uses including advertising, publications, periodicals, catalogs, 
directories, financial and legal printing, and labels and wrappers.

5

•  Commercial Screen Printing.  Commercial screen printing accounts for approximately 9% of industry 
revenue and derives its revenue from printing on apparel in addition to revenue from advertisers, label 
printing, and printing decals.

•  Commercial Flexographic Printing.  Commercial flexographic printing accounts for approximately 8% of 

industry revenue and is mainly used for packaging, labels and wrappers.

•  Digital Printing.  Digital printing accounts for approximately 7% of industry revenue and, since it does not 
require printing plates and requires less initial setup than many of the other forms of commercial printing, it 
is very cost effective for small print runs.

•  Book Printing.  Book printing accounts for approximately 5% of industry revenue and involves printing 

and binding books and pamphlets.

•  Commercial Gravure Printing.  Commercial gravure printing accounts for approximately 4% of industry 
revenue with primary end uses including advertising, catalogs, directories, publications, periodicals, 
stationery, and labels.

•  Quick Printing.  Quick printing accounts for approximately 3% of industry revenue and is primarily a 
business-to-business service that is characterized by its short-run printing and fast copying speeds.  

•  Other Printing.  Other printing accounts for approximately 9% of industry revenue and includes printing 

blankbooks, looseleaf binders and business forms.

Demand for printed products and related services is impacted by real gross domestic product growth, as 

economic activity and advertising spending are key drivers of consumer demand.  In times of global economic 
uncertainty, advertisers may reduce spending.  Magazine publishers, facing diminished advertising pages, reduce total 
page counts; catalog marketers reduce page counts, circulation and the frequency of print campaigns; retailers curb 
investments in store inventory and cut back advertising; and other advertisers reduce their direct mail campaigns, 
particularly in the banking, insurance, credit card, real estate and nonprofit industries.  In addition, the Company believes 
the commercial print industry has moved toward a demand for shorter print runs, faster product turnaround and increased 
production efficiency of products with lower page counts and increasing complexity.  This, combined with increases in 
postage expenses (which significantly outpaced inflation over the last 10 years) and the increased use of alternative 
marketing technologies have led to ongoing industry consolidation.  This industry consolidation has allowed for larger 
printers with economies of scale, strong balance sheets and access to capital markets the ability to adopt more efficient 
equipment, take advantage of consolidating acquisition opportunities as they arise and look for ways to reduce costs, 
including plant closures, while at the same time addressing the concerns of overcapacity in the marketplace.

The industry continues to have excess manufacturing capacity which was created, in part, by declines in 

industry volumes during the past recession, which in turn has created continued downward pricing pressures.  In more 
recent years, these pressures have been somewhat offset by ongoing industry consolidation, whereby consolidators have 
removed excess, inefficient and/or underutilized capacity.  In addition, digital delivery of documents and data, including 
the online distribution and hosting of media content and mobile technologies, offer alternatives to traditional delivery of 
printed documents.  Increasing consumer acceptance of digital delivery of content has resulted in marketers and 
publishers allocating their marketing and advertising spend across the expanding selection of digital delivery options, 
which further reduces demand in certain print categories and contributes to industry overcapacity.  Additionally, the 
Company faces competition from print management firms, which look to streamline processes and reduce the overall 
print spend of the Company's clients, as well as from strategic marketing firms focused on helping businesses integrate 
multiple channels into their marketing campaigns.

6

Quad/Graphics believes that traditional business users of print and print-related services are focused on 
generating and tracking the highest returns on their marketing dollars.  The Company believes that its clients receive the 
greatest return on their marketing and advertising dollars when they effectively utilize data to target the appropriate 
customers and combine digital alternatives with customized print products in a targeted, multichannel marketing 
campaign driven by an overall marketing strategy.  Quad/Graphics believes it is well positioned to help its clients 
navigate through this changing landscape and create innovative ways to connect print with digital channels.

Finally, the Company believes that successful commercial printing companies will invest in mailing and 

logistics capabilities because, for many clients, mailing and distribution represent their largest cost—typically two to 
three times the cost of their print expense.  Therefore, Quad/Graphics believes a printer's ability to impact mailing and 
distribution expenses through data hygiene solutions and sophisticated, automated printing, finishing and distribution 
equipment creates value for clients by minimizing their total manufacturing and distribution cost.

Seasonality

The Company is subject to seasonality in its quarterly results as net sales and operating income are higher in the 

third and fourth quarters of the calendar year as compared to the first and second quarters.  The fourth quarter is the 
highest seasonal quarter for cash flows from operating activities and Free Cash Flow due to the reduction of working 
capital requirements that reach peak levels during the third quarter.  Seasonality is driven by increased magazine 
advertising page counts, retail inserts, catalogs and books primarily due to back-to-school and holiday-related advertising 
and promotions.  The Company expects this seasonality impact to continue in future years.

Strategy

Quad/Graphics remains focused on the following five primary strategic goals that support its objectives to 

transform the Company and drive performance through innovation.

1.  Strengthen the Core

Quad/Graphics utilizes a disciplined return on capital framework to make significant investments in its print 
manufacturing platform and data management capabilities, resulting in what it believes is one of the most integrated, 
automated, efficient and modern manufacturing platforms in the industry.  Core or foundational print product lines at 
Quad/Graphics include retail inserts, publications, catalogs, books and directories, as they represent a large percentage of 
the Company's net sales.  The Company's ability to maintain the strength of its core product lines, through investments to 
automate and improve efficiencies and throughput while reducing labor, promotes continued value creation to support 
future growth opportunities.

A commitment to Lean Enterprise and a disciplined culture of continuous process improvement is a high 

priority throughout the Company and supports its goal of strengthening the core product lines.  Quad/Graphics also 
strengthens its core product lines through a dedicated focus on having the right people in the right roles at the right time.  
The Company benefits from leadership consistency and longevity with senior executives having decades of print 
industry experience, which gives them valuable knowledge and perspective.  The Company also continues to enhance its 
leadership team, bringing aboard complementary, experienced talent who can immediately contribute to advancing the 
Company's goals.

Quad/Graphics believes that its national distribution network is also a key attribute in its ability to strengthen 

the core foundation of the Company.  Quad/Graphics has made strategic capital expenditure and information technology 
("IT") investments to build what it believes is one of the most efficient and innovative distribution networks in the 
commercial printing industry.  The Company's goal, and an integral component of how Quad/Graphics creates client 
value, is to maintain and utilize a fully integrated, national distribution network to help mitigate rising postage costs for 
its clients by minimizing their total cost of production and distribution.

7

2.  Grow the Business Profitably

The Company believes it is well positioned to grow the business profitably.  Key components of this strategy 

are centered on the Company's ability to grow through ongoing innovation, organic growth and disciplined acquisitions.  
Innovation takes many different forms at Quad/Graphics.  From a manufacturing platform perspective, innovation drives 
the Company's ability to help clients precisely segment and target their audience to deliver relevant content, ads and 
offers.  Through advanced demographic binding capabilities and data management solutions, the Company can provide 
personalized ads and covers to encourage end-consumer connection and reader engagement.  Innovation also drives 
Quad/Graphics' client-centric approach to help marketers, publishers, agencies and brand owners connect print with 
multiple media channels to create measurable client value.  Clients benefit through better reach and end-user 
engagement, improved response and increased revenue derived from these integrated multichannel marketing campaigns.  
This has created an opportunity for Quad/Graphics to help maximize the revenue clients derive from their overall 
printing spend.

Another key attribute of this strategy is the Company's ability to grow the business through compelling, ongoing 
platform investments that drive profitable organic growth and productivity in the Company's current business, as well as 
executing on acquisitions through a disciplined approach that includes expansion into higher growth print product 
categories, new product categories, expansion into growing geographic markets and pursuing additional value-driven 
industry consolidation opportunities.

The Company believes additional value-driven industry consolidation opportunities will create measurable 

value through the addition of complementary capabilities, allowing the Company to provide an enhanced range of 
products and services, and create significant efficiencies in the overall print production and distribution processes.  As 
the Company transitions deeper into chapter three of its journey, it will continue pursuing growth opportunities that will 
help transform an existing product line, expand Quad/Graphics' business into product and service categories with higher 
growth potential, and/or expand the Company into world geographies with growing middle classes who consume a 
variety of printed products.

3.  Walk in the Shoes of our Clients

Quad/Graphics believes that every client, regardless of size, is the most important client.  A key component of Quad/

Graphics' client-facing strategy is to strengthen relationships at different levels inside the client's organization so the 
Company can better understand, anticipate and satisfy clients' needs—sometimes before clients even know they have a 
need.  While Quad/Graphics has dedicated sales, sales service and customer service representatives, the Company 
reinforces that all employees, regardless of job title, are part of the Quad/Graphics' client experience team.  As such, all 
employees are responsible for meeting the needs of its clients every day, making it easy to do work with Quad/Graphics, 
and making the client experience enjoyable at every touch point.  Quad/Graphics believes its strategy to walk in the 
shoes of our clients helps all employees focus on the client experience at all touch points throughout its end-to-end 
process to improve client satisfaction and create loyalty to the Quad/Graphics brand.  The Company also believes its 
proactive thought leadership in the key issues facing clients—such as omnichannel marketing and postal reform—will 
create value and deepen client relationships.

4.  Engage Employees

Quad/Graphics' strategy to engage employees builds on key aspects of its distinct corporate culture, including 
an organization-wide entrepreneurial spirit and opportunity-seeking mentality where employees are encouraged to take 
pride and ownership in their work; take advantage of continuous learning and job-advancement opportunities; share 
knowledge by mentoring others; and innovate solutions.  With the encouragement to do things differently—and find a 
better way—the Company believes its employees are more fully engaged in producing better results for clients and 
advancing the Company's strategic goals.

8

The Company believes one of the most important ways it can drive employee engagement is by acting on 

employee feedback gathered through daily conversations, surveys, roundtable discussions and focus groups, and open 
forums at Company and department meetings.  Through these mechanisms, the Company gives employees a voice and 
then demonstrates its commitment to their engagement by implementing programs and policies that address their needs 
and/or suggestions.  At the same time, the Company is able to reinforce the Company's eight core values that drive how 
the Company operates: Believe in People, Do the Right Thing, Trust in Trust, Innovate, Grow, Make Money, Have Fun, 
and Do Things for the Rose (i.e., do things for the sake of excellence).

5.  Enhance Financial Strength and Create Shareholder Value

Quad/Graphics follows a disciplined approach to maintaining and enhancing financial strength to create 

shareholder value, which is essential given ongoing industry challenges.  This key strategic goal is centered on the 
Company's ability to maximize Free Cash Flow, net earnings and EBITDA; maintain consistent financial policies to 
ensure a strong balance sheet and liquidity level; and retain the financial flexibility needed to strategically allocate and 
deploy capital as circumstances change.

The priorities for capital allocation and deployment are adjusted based on prevailing circumstances and what 

the Company thinks is best for shareholder value creation at any particular point in time.  Those priorities currently 
include: (1) making compelling investments that drive profitable organic growth and productivity in the Company's 
current business, as well as executing on acquisitions through a disciplined approach that includes expansion into higher-
growth products and services, expansion into growing geographic markets and pursuing value-driven industry 
consolidation; (2) deleveraging the Company's balance sheet through debt and pension liability reduction; and 
(3) returning capital to shareholders through dividends and share repurchases.

Competitive Advantages

Quad/Graphics believes its success has been fueled by a number of key competitive advantages that drive its 

five primary strategic goals.  These competitive advantages are: an efficient, flexible and modern manufacturing 
platform; leading mailing and distribution capabilities; a commitment to ongoing innovation, rapid adoption of 
technology and integration of new media; a well-defined integration process; a client-centric approach; a disciplined and 
consistent financial approach; and a distinct corporate culture that empowers and engages employees to think and act like 
owners to drive business results.

Efficient, Flexible and Modern Manufacturing Platform

The Company has continuously invested in its manufacturing platform through modern equipment and 

automation that allow for more pages to be printed for each revolution of the press, reducing the amount of time that 
each individual printing job takes to complete.  In addition, the Company's long-standing commitment to investing in 
manufacturing process improvements has led to increases in productivity, reductions in waste and smaller crew sizes.  
The Company's investment in its manufacturing platform has consistently been based on evaluating investment 
opportunities on the useful economic life of the underlying equipment rather than focusing on the potential mechanical 
life of the equipment.  This discipline is critical in an industry in which technological change can create obsolescence 
well before the end of the mechanical life of equipment.

Another key aspect of the Company's modern manufacturing platform is the combination of its footprint of 

mega plants (facilities greater than 1.0 million square feet) that produce a number of different products under one roof; 
mega zones where multiple facilities in close geographic proximity are managed as one large facility; and smaller 
strategically located facilities.  The Company has continued to evolve its platform, equipping facilities to be product line 
agnostic, which enables the Company to maximize equipment utilization.  Quad/Graphics believes that the large plant 
size of certain of its key printing facilities allows the Company to drive savings in certain product lines (such as 
magazines and catalogs) due to efficiencies of scale and from investments in automation and technology.  
Complementing its mega plant and mega zone footprints are smaller facilities, strategically located closer to final 
distribution points for expedited delivery.  This allows clients greater deadline flexibility for adjusting content or 
marketing strategy, especially for commercial products, direct mail and retail inserts.  The Company's platform provides 

9

it with the flexibility to meet complex customer service requirements, such as quick turns for time-sensitive material, or 
when weather patterns threaten production or delivery in a specific area of the country.

Quad/Graphics has also focused on investments in automation designed to reduce headcount and labor costs.  

Capital investments in advanced applications of robotics and automation and manufacturing process improvements have 
allowed the Company to lower personnel costs through attrition, decrease overtime and the use of temporary labor, and 
complete workforce reductions.

To achieve its goal to be the industry's low-cost producer, Quad/Graphics makes a concerted effort to treat all 

costs as variable and maintains a stringent focus on achieving productivity improvements and sustainable cost reductions 
through a variety of continuous improvement programs in both manufacturing and administrative areas.  The Company 
believes it is making progress toward this goal by remaining focused on:

• 

• 

• 

• 

the implementation of sustainable reductions in non-labor and indirect labor spending areas; 

vertically-integrated non-print capabilities—such as data management, imaging, logistics and distribution, 
ink manufacturing, and equipment research and design—to assist the Company in delivering lower costs 
for its clients, enhancing customer service levels, allowing substantial control over critical links in the 
overall print supply chain (such as the Company's ink manufacturing capabilities which help it control the 
quality, cost and availability of a key input in the printing process), increasing flexibility and providing 
more aggregated services to each client;

a disciplined approach to improving capacity utilization and productivity across the entire platform; and

a focused effort to take out direct costs through a variety of means, including the maximization of labor mix 
and the expansion of continuous improvement programs to reduce waste, eliminate redundancies and 
shorten cycle times.

Leading Mailing and Distribution Capabilities

Quad/Graphics creates targeted and personalized printed materials for its clients, which helps its clients increase 

consumer response rates, maximize their return on print spending and reduce overall costs.  Quad/Graphics uses its in-
house list services bureau to analyze mail list data, demographic data, consumer transaction data and other consumer-
specific data to help its clients target consumers through personalized printed materials.  Personalization and targeting 
create the opportunity to reach the right recipients with the right (or relevant) message at the right time.  The Company 
believes that integrating its analysis of mail list data with its logistics services allows it to reduce client freight costs for 
shipments to newsstands and postal centers, while providing a high level of dependability and rapid response times that 
are crucial to the delivery of time-sensitive materials.  Further, the Company uses a national consolidation network to 
combine like-destination freight to maximize cost-effectiveness.

Postal rates are a significant component of many clients' cost structures and Quad/Graphics believes that postal 

costs influence the number of pieces that its clients print and mail.  The Company has invested significantly in its mail 
preparation and distribution capabilities to offset increasing postage costs, and to help clients successfully navigate the 
ever-changing postal environment.  Through its data analytics, unique software to merge mailstreams on a large scale, 
advanced finishing capabilities and technology, and in-house transportation and logistics operations, the Company 
manages the mail preparation and distribution of most of its clients' products to maximize efficiency and reduce these 
costs.  The Company helps its U.S. clients reduce their overall postage costs through what it believes, based on 
information published by or otherwise made available from its competitors, is the industry's largest co-mail program.  
The Company's co-mail program involves the sorting and bundling of printed products to be mailed to consumers, in 
order to facilitate better integration with the United States Postal Service ("USPS").  The USPS offers significant work-
sharing discounts for this sorting, bundling and drop-shipping to approximately 300 USPS postal processing centers as it 
reduces handling by the USPS.  By combining the products of multiple clients in the mailstream, the Company leverages 
the volume from all of its clients, regardless of the production facility, to achieve USPS discounts to benefit its clients.  
Quad/Graphics co-mailed approximately 5.3 billion magazines, catalogs and direct marketing pieces in 2014, 

10

representing an organic growth increase of approximately 5% over 2013.  Quad/Graphics estimates that the Company's 
clients save an estimated $250 million annually through co-mailing versus conventional drop-shipping.  In 2015, the 
Company will begin incorporating volumes from the Brown Printing acquisition, further bolstering volumes and savings 
opportunities for clients.

Quad/Graphics is also able to leverage the volume of products running through its plants for further client 

distribution savings by coordinating and consolidating shipments from single mega plants or multiple plants that create a 
mega zone, and then routing those shipments directly to thousands of local newspapers, USPS processing facilities or 
other distribution facilities.  In addition, each major United States metropolitan area is within one day's drive of at least 
one of the Company's strategically located facilities, providing its clients the flexibility to print closest to their end 
consumers.

Commitment to Ongoing Innovation, Rapid Adoption of Technology and Integration of New Media

Quad/Graphics regularly reinvests in its platform approximately 3% of net sales annually for capital 
expenditures.  The Company has had a continued commitment to research and development, platform maintenance, 
manufacturing process improvements, and the rapid adoption of technological innovations.  For example, the Company 
announced in early 2015 a three-year plan to transform its book platform from conventional web offset presses to 
modern digital presses that will give publishers a full range of options to produce and deliver books faster and more cost-
effectively.  The plan includes an investment in 20-plus high-speed color digital web presses; front-end workflow 
solutions for accepting orders and putting them immediately into production; and back-end integrated systems for 
finishing, distribution and fulfillment, including shipping directly to the end recipient with an auto-generated invoice.  
The investment allows for an entirely new business model for bringing books to market and the Company believes it will 
transform the supply chain for publishers, improving the economics of book publishing by reducing the need to carry 
large book inventories that may go unsold and become obsolete.  The plan also will strengthen the Company's full-
service offering to publishers who seek to deliver content in all forms, from magazines, special interest publications, 
journals and directories to books.

From a client-facing technology perspective, Quad/Graphics believes it is at the forefront of the printing 

industry with creating and/or rapidly adopting solutions that help marketers and publishers integrate print with new 
media to drive business results.  The Company's Media Solutions group develops, tests and delivers innovative solutions, 
including, but not limited to creative services, videography, photography, workflow solutions, digital imaging, facilities 
management services, and digital publishing.  These services are seamlessly integrated to help clients optimize content, 
promote brand awareness and loyalty, and create experiences that connect with consumers and readers across multiple 
channels such as print (including in-store signage and point-of-purchase displays), mobile, email, the Web, tablets and e-
readers, video and social media.

In 2015, Quad/Graphics announced the expansion of its existing BlueSoho business, a high-end digital art and 

color retouching studio, into an integrated marketing and technology firm for retailers, publishers and Fortune 500 
companies.  BlueSoho provides brand activation campaigns; digital and mobile; local promotional strategy, planning and 
buying; and creative and production services.  The strategic repositioning of BlueSoho by the Company as an 
independent brand enables Quad/Graphics to capture new business, especially among publishers and marketers who 
would not otherwise consider their print partner for multichannel execution.

Data supports the Company's belief that marketers will continue to use a multichannel approach.  According to 
the September 2014 Cross-Channel Attribution Must Convert Insight Into Action Forrester Consulting study, the average 
marketer is using 13 channels to drive his or her marketing objectives.  The 2014 Digital Marketer Experian Marketing 
Services research report showed that approximately 80% of marketers planned to run cross-channel campaigns in 2014.  
Further, according to a 2013 State of Integrated Marketing Econsultancy research report, nearly 90% of marketers 
describe marketing channel integration as "necessary and inevitable" for mid-sized and large organizations.

11

Another example of Quad/Graphics' innovative approach is the integration of its imaging, manufacturing and 
distribution networks into a singular platform using a networked IT infrastructure.  This platform—connected via Quad/
Graphics' own Smartools®—provides seamless, real-time information flow across sales and estimating, production 
planning, scheduling, manufacturing, warehousing, logistics, invoicing, reporting and customer service.

With respect to the Company's print manufacturing platform, the Company has maintained a dedicated research 
and development group called QuadTech for more than 35 years.  QuadTech engineers, designers and systems engineers, 
working closely with the Company's press and finishing operators and IT professionals, have developed a range of 
advancements.  The value of these innovations to the industry is supported by the fact that QuadTech generates revenue 
by supplying some of these technology solutions and consulting services to other printers.  In particular, the Company 
believes it is an internationally known, leading manufacturer of electronic process control systems and maintains offices 
in the Netherlands, India, Japan and China to sell and service these products to equipment manufacturers and other 
printers.

Outside of print, the Company continues to innovate through expansion of its QuadMed subsidiary, which it 
established in 1990 to improve the quality and cost of Quad/Graphics employees' healthcare through on-site  and near-
site primary care clinics, retail clinic management, telemedicine and comprehensive health and wellness programs.  As 
the Company experienced success and word spread, other companies turned to QuadMed to create and manage their on-
site clinics to deliver accessible, affordable and high-quality healthcare for their employees.  In 2013, QuadMed acquired 
Novia CareClinics, LLC ("Novia") to provide workplace solutions on a national level to employers of all sizes, including 
private and public sector companies.  In 2014, QuadMed expanded its services to retailers, sourcing and managing 
qualified healthcare professionals to staff clinics within a retail establishment.  The retail model provides high-quality, 
low-cost, convenient healthcare for the retailers' own employees as well as customers, and presents a large growth 
opportunity.

Well-Defined Integration Process

As Quad/Graphics has grown through acquisitions, it has refined its integration process, creating what it 

believes to be a very well-defined and disciplined approach.  The Company's integration process puts a strong focus on 
serving clients well—minimizing disruption and maximizing retention—while improving the efficiency and productivity 
of its platform to drive cost savings.  The Company does not simply "bolt on" its acquisitions, leaving them to operate 
independently and overlooking the opportunities to eliminate redundancies and improve efficiencies.  Rather, it seeks to 
fully integrate the business.  Following an integration, Quad/Graphics takes a holistic approach to measuring success, 
considering client retention and satisfaction, employee integration, IT and platform integration and financial metrics, and 
using knowledge gained to improve future integration processes.

Given that integrating corporate cultures is one of the most complex and important efforts following an 
acquisition, the Company puts a strong focus on it.  Looking specifically at employee integration efforts, Quad/Graphics 
spends time helping new employees understand the Company, including how it runs the business and the values system 
that drives decision-making and conduct.  New employees in management and supervisory roles are quickly introduced 
to "Leading Within Quad," a training program that helps them develop a deeper understanding of the organization and 
resources.

12

Client-Centric Approach

Throughout its 40-plus-year history, the Company has put its clients at the center of its operations, creating 

solutions clients need to meet their business objectives.  In many instances, Quad/Graphics employees regularly visit or 
work onsite at client locations, promoting a sense of partnership and giving the Company unique insights into how the 
client operates and where they may be experiencing a marketing challenge the Company can help solve.  The Company 
uses a client-centric consultative approach to help marketers and publishers take maximum advantage of the Company's 
full range of integrated multichannel solutions.  This consultative approach includes:

• 

• 

• 

• 

• 

• 

consulting with clients on marketing strategies to integrate personalized, targeted print communications 
(including in-store signage and point-of-purchase displays), with other media channels including mobile, 
email, the Web, tablets and e-readers, video and social media to drive higher response rates;

leveraging its integrated data analytics, finishing technology and logistics operations, which allow clients to 
create and track customized and relevant communications across channels on a cost-effective basis, with 
the objective of delivering higher responses at a lower cost;

improving the cost-effectiveness of local advertising investments through an improved understanding of 
best customers' shopping behavior, messaging preferences and media consumption habits;

developing workflow solutions to help clients streamline content management across multiple channels;

deploying its interactive media capabilities, including planning, executing and monitoring interactive print 
campaigns, email, personalized URLs, mobile solutions and digital editions, and creating and maintaining 
microsites in support of effective, print-focused marketing campaigns (the Company's interactive print 
solutions help connect print with mobile technologies—such as smartphones and tablets—to create 
compelling calls to action that drive business results); and

continuing to invest in leading-edge technologies and capabilities to ensure it can provide the most 
desirable and effective multichannel solutions to marketers and publishers as technologies and user 
preferences change.

Quad/Graphics' "high tech/high touch" approach has led to what the Company believes is an excellent client 

service reputation.  The Company uses the latest technology and tools to better connect clients with employees and 
employees with each other.  Its own brand of Smartools® not only link the Company's people and equipment across its 
entire network of plants, but extend to the Company's clients as well, creating true, real-time communications 
integration.  For example, the Company's Smartools® provide clients with access to the very same up-to-the-minute 
information used by the Company's production, customer service and sales representatives, allowing them to better 
manage current projects and plan future work.

Quad/Graphics pays particularly close attention to listening to what its clients say about the Company, 
proactively seeking their input through an annual Quad/Graphics Performance Client Survey.  The survey provides sound 
insights on clients' experience with the Company as well as ways to enhance products, services and overall value.  Key 
concerns are addressed by an Executive Steering Committee led by the Chairman, President and CEO, demonstrating the 
Company's top-down commitment to client satisfaction.  Based on the Company's 2014 survey, for example, the 
Company immediately went to work on a series of initiatives to streamline and simplify processes to address known pain 
points; share more information about its expanded product and service offering, including a focus on its expertise in 
meeting the needs of specific vertical industries; and provide clients with peer networking and thought leadership 
opportunities in the key issues facing clients like omnichannel marketing challenges and postal reform issues.  The 
Company holds a two-day marketing thought leadership conference at its Sussex, Wisconsin headquarters where it brings 
together leading marketers and publishers from a diverse group of industries for learning and networking opportunities.  
The Company's event features keynote presentations, small group discussions, working breakout sessions and real stories 
from the front lines of omnichannel marketing. Quad/Graphics' Postal Conference connects USPS officials, key 
Congressional staff and client leadership responsible for circulation, production and marketing with a unique opportunity 

13

to share information, and discuss today's most pressing postal issues.  The goal is for all participants to take away 
knowledge to help their business and advance postal regulation and legislation for a sustainable USPS.

Disciplined and Consistent Financial Approach

As a controlled public company, Quad/Graphics enjoys the competitive advantage of remaining under the 

leadership and control of the founder's family.  The Quadracci family has had consistent control over the Company's 
operations and decision-making process since its founding in 1971, which allows for a longer-term strategic view with 
stability of leadership and strategic vision and deployment.  As of February 19, 2015, the Quadracci family retains 
approximately 80% voting control of the Company through the ownership of high-vote stock.  This leadership and voting 
control structure enables the Company to manage the Company's strategy and financial policy by having the foresight to 
make decisions today that could impact the Company years from now and avoiding the pitfalls of short-term decision-
making that could potentially jeopardize the stability and longevity of the Company.  Further, this structure perpetuates a 
management culture of always striving to be the Company's "own best investment."

Quad/Graphics believes that its disciplined financial approach of focusing on maximizing earnings and Free 
Cash Flow, and maintaining a strong balance sheet provides a competitive advantage.  Continuous Improvement and 
Lean Manufacturing methodologies are among the tools that Quad/Graphics uses to improve manufacturing productivity 
and to ultimately maximize operating margins.  The Company applies these same methodologies to its selling, general 
and administrative functions to create a truly Lean Enterprise.  Additionally, Quad/Graphics has a culture of continuous 
cost reduction, which includes minimizing waste, increasing efficiencies and throughput, and simplifying and 
streamlining processes.  The Company has been working diligently to lower its cost structure by consolidating its 
manufacturing platform into its most efficient facilities, as well as realizing purchasing, mailing and logistics efficiencies 
by centralizing and consolidating print manufacturing volumes and eliminating redundancies in its administrative and 
corporate operations.  Quad/Graphics believes that its focused efforts to be the high-value, low-cost producer generates 
increased Free Cash Flow and allows the Company to focus on maintaining a strong balance sheet through debt and 
pension liability reductions.

The Company's disciplined financial approach allowed the Company to maintain sufficient liquidity as well as 

to reduce refinancing risk, with the nearest significant maturity not until April 2019.  The Company enhanced its 
financial flexibility through the completion of its $1.9 billion debt financing arrangements on April 28, 2014, which 
included refinancing, extending and expanding its then existing revolving credit facility, Term Loan A and Term Loan B 
with a $1.6 billion senior secured credit facility (the "Senior Secured Credit Facility") and issuing $300.0 million 
aggregate principal amount of its unsecured 7.0% senior notes due May 1, 2022 (the "Senior Unsecured Notes").  The 
Senior Secured Credit Facility and the Senior Unsecured Notes were entered into to extend and stagger the Company's 
debt maturity profile, further diversify its capital structure and provide more borrowing capacity to better position the 
Company to execute on its strategic goals.

In addition, the Company redeemed $108.8 million of its senior notes under the Master Note and Security 

Agreement for $109.6 million on October 10, 2014.  The Company used its revolving credit facility to effect the 
redemption.  This redemption was primarily completed to reduce interest expense.

The Company takes a very disciplined approach to its capital allocation decisions.  A key part of this discipline 

is a goal of having returns on investment exceed the cost of capital, whether the investments are related to purchasing the 
right equipment or investing in the right strategic growth initiatives.  The Company balances the use of cash between 
compelling investment opportunities; deleveraging the balance sheet through debt and pension liability reductions; or 
returning cash back to shareholders through dividends.

When reviewing an investment opportunity, such as a consolidating acquisition, Quad/Graphics uses a 

disciplined, value-driven approach to ensure the following criteria are met before any opportunity is selected:

• 

Strategic Fit.  The Company conducts a thorough review process to ensure a potential acquisition will be a 
good strategic fit.

14

•  Economics Make Sense.  The Company ensures that the economics make sense and will create value 
through an enhanced range of products and services, revenue-generating solutions and increased 
efficiencies.  Key economics include the negotiated purchase price, targeted efficiencies from integrating 
the companies together and the necessary cost to achieve those synergies.

•  Executable Integration Plan.  The Company makes certain that the integration plan is executable in a 

timely manner and without risk of significant client disruption.  The Company has a holistic approach to 
integration and measures success with four key elements: financial metrics, client retention and satisfaction, 
employee integration, and IT and platform integration.

•  Balance Sheet Integrity.  The Company ensures that post-acquisition, it retains the financial strength and 

flexibility it had prior to the acquisition.

Distinct Corporate Culture

Quad/Graphics believes that its distinct corporate culture, which evolved from a core set of values conceived by 

the late founder Harry V. Quadracci, drives thoughtful decision-making, especially with regard to how it manages 
operations and creates solutions that redefine print in a multichannel media landscape, and better positions the Company 
to prevail in the dynamic and competitive printing industry.  The Company fosters an entrepreneurial environment by 
inspiring and empowering employees to own projects and enact solutions that advance the Company's goals.  Employees 
in the United States also may have a beneficial ownership interest in the Company through company stock held in an 
employee stock ownership plan, enhancing their sense of ownership.  The Company believes that the empowerment, 
engagement and development of its employee owners foster a strong partnership approach within the business that 
delivers results.

To maintain a culture of employee empowerment, the Company helps employees keep current on skills through 

education and training programs offered on the job and in the classroom.  Much of this education is developed 
specifically for its workforce by its in-house education division, QuadEducation, in cooperation with its Continuous 
Improvement and Safety business units.  Continuous Improvement classes include Lean Enterprise and Six Sigma 
training, designed to empower both production and administrative employees to find better ways to do their job and 
improve department and Company performance.  Safety initiatives include regular safety huddles and quizzes to discuss 
safe work conduct and promote a safety mindset, as well as on-site safety classes, including first-responder training.  The 
Company also maintains what it believes to be the industry's premier management training program, also known as the 
Corporate Training Program, which attracts capable, inspired next-generation talent as well as experienced, ready-to-
contribute second-career talent.

Quad/Graphics further invests in its employees by providing personal improvement classes, financial and 

retirement planning and comprehensive health and wellness benefits.  Through its own network of QuadMed primary 
care clinics located at larger worksite locations combined with advanced telemedicine systems, the Company provides 
high-quality primary medical care and specialty services to employees and their families at a low cost.  The Company 
demonstrates its commitment to wellness through onsite fitness centers at a number of printing plant locations, as well as 
by offering smoking cessation, weight-management and nutrition classes among other wellness-related programs; 
providing employee assistance program counseling services; and developing its own programs with financial incentives 
for managing chronic conditions such as diabetes and asthma (known as Well You) and promoting healthy lifestyles.  
QuadMed also sells this business model of healthcare services to third-party businesses.

More recently, the Company has rolled out a number of programs as part of an overall human resources strategy 

to attract next-generation talent while retaining and engaging existing, valued employees.  These programs include 
reintroducing "Think Small," a small-group gathering outside of work hours to strengthen co-worker relationships and 
provide a forum for meaningful business discussion; launching an industry years of service recognition program; 
expanding the frequency and reach of employee roundtable discussions and mentoring opportunities; and expanding 
financial and volunteer support in the communities where employees live and work.  These programs are part of the 
Company's newly launched "Quad Proud" campaign, which had its genesis in employee responses to an employee value 
proposition survey.  In that survey, employees consistently communicated their pride in their work and being a member 

15

of a team working toward a common goal.  Quad Proud recognizes individual employee contributions to the Company's 
collective success while never forgetting the importance of being a Quad/Graphics team member, which includes the 
obligation to mentor the next generation of employees.

Quad/Graphics is led by an experienced management team with a proven track record in the printing industry 

that is committed to preserving the Company's values-based culture.  The senior management team includes individuals 
with long tenure with the Company augmented with seasoned industry talent realized through strategic hiring or recent 
acquisitions, further supported by managers and employees committed to advancing print solutions in coordination with 
the ever-evolving multichannel media landscape.  The Company believes the experience and stability of senior 
management, paired with next-generation entrepreneurially minded employees, will contribute to its long-term success.

Segment Description

Quad/Graphics operates primarily in the commercial print portion of the printing industry, with related product 
and service offerings designed to offer clients complete solutions for communicating their message to target audiences.  
The Company's operating and reportable segments are aligned with how the chief operating decision maker of the 
Company currently manages the business.  The Company's reportable and operating segments and their product and 
service offerings are summarized below.

United States Print and Related Services

The United States Print and Related Services segment is predominantly comprised of the Company's United 

States printing operations and is managed as one integrated platform.  This includes consumer magazines, catalogs, retail 
inserts, special interest publications, journals, direct mail, books, directories, in-store marketing, packaging, and other 
commercial and specialty printed products, together with the related service offerings, including marketing strategy, 
media planning and placement, data insights, response analytics services, creative services, videography, photography, 
workflow solutions, digital imaging, facilities management services, digital publishing, interactive print solutions 
including image recognition and near field communication technology, mailing, distribution, logistics, and data 
optimization and hygiene services.  This segment also includes the design, development, manufacture and service of 
printing-related auxiliary equipment, as well as the manufacture of ink.  The United States Print and Related Services 
segment accounted for approximately 91%, 90% and 88% of Quad/Graphics' consolidated net sales in 2014, 2013 and 
2012, respectively.

International

The International segment consists of the Company's printing operations in Europe and Latin America, 

including operations in Poland, Argentina, Brazil, Chile, Colombia, Mexico and Peru.  This segment provides printed 
products and related services consistent with the United States Print and Related Services segment, with the exception of 
printing-related auxiliary equipment, which is included in the United States Print and Related Services segment.  The 
International segment accounted for approximately 9%, 10% and 12% of the Company's consolidated net sales in 2014, 
2013 and 2012, respectively. 

Corporate

Corporate consists of unallocated general and administrative activities and associated expenses including, in 
part, executive, legal and finance.  In addition, in 2014 certain expenses and income from frozen employee retirement 
plans, such as pension and postretirement benefit plans, are included in Corporate and not allocated to the operating 
segments.

For additional financial information by segment and geographic area, see Note 23, "Segment Information," and 

Note 24, "Geographic Area and Product Information," to the consolidated financial statements, respectively, in Part II, 
Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K.  For a discussion of the 
risks attendant to the Company's foreign operations, see the risk factor titled "There are risks associated with the 
Company's operations outside of the United States" in Item 1A, "Risk Factors," of this Annual Report on Form 10-K.

16

Competition

The printing industry, with approximately 48,000 companies in the United States, is highly fragmented and 
competitive.  The five largest printing companies account for approximately 20% of total commercial print industry 
annual revenue in the United States, with Quad/Graphics being the second largest.  Although there has been significant 
industry consolidation, particularly in the past decade, the largest 400 printers in the printing industry still only represent 
approximately half of the total industry revenue in the United States, according to the December 2014 Printing 
Impressions PI400.  According to the August 2014 Printing in the U.S. IBISWorld industry report, the majority of 
commercial printers in the United States are privately owned and generate, on average, less than $35 million in annual 
revenue and approximately 70% of firms operating in the industry have fewer than 10 employees.

In addition to being in a highly fragmented industry, the Company also faces competition due to the increased 

accessibility and quality of digital alternatives to traditional delivery of printed documents through the online distribution 
and hosting of media content, and the digital distribution of documents and data.  In addition, the Company faces 
competition from print management firms, which look to streamline processes and reduce the overall print spend of the 
Company's clients, as well as from strategic marketing firms focused on helping businesses integrate multiple channels 
into their marketing campaigns.

Across Quad/Graphics' range of products and services, competition is based on a number of factors, including 

the following: 

• 

• 

• 

total price of printing, materials and distribution;

quality;

range of services offered, including the ability to provide multichannel marketing campaigns;

•  marketing expertise;

distribution capabilities;

customer service;

access to a highly skilled workforce;

availability to schedule work on appropriate equipment;

on-time production and delivery; and

state-of-the-art technology to meet a client's business objectives, including the ability to adopt new 
technology quickly.

• 

• 

• 

• 

• 

• 

Clients

Quad/Graphics enjoys long-standing relationships with a diverse base of clients, which includes both national 

and regional corporations in North America, South America and Europe.  The Company's clients include industry-
leading blue chip companies that operate in a wide range of industries and serve both businesses and consumers, 
including retailers, publishers and direct marketers.  The Company's relationships with its largest clients average more 
than 18 years in duration.

17

In 2014, Quad/Graphics served approximately 9,700 clients, and its 10 largest clients accounted for 
approximately 15% of consolidated sales, with none representing more than 5% individually.  The Company believes 
that its large and diverse client base, broad geographic coverage and extensive range of printing and print-related 
capabilities are competitive strengths.

Patents, Trademarks and Trade Names

Quad/Graphics operates research and development facilities that support the development of new equipment, 

process improvements, raw materials and content management, and distribution technologies to better meet client needs 
and improve operating efficiencies.  The Company continues to innovate within the printing and print-related industry 
and, as a result, has developed what it believes to be one of the most powerful patent portfolios in the print industry.

Quad/Graphics currently holds or has rights to commercialize a wide variety of worldwide patents and 
applications relating to its business.  The Company intends to continue to file patent applications that it believes will help 
ensure the continued strength of the Company and its portfolio.  Additionally, the Company markets products, services 
and capabilities under a number of trademarks and trade names.  Quad/Graphics aggressively defends its intellectual 
property rights and intends to continue to do so in the future.

Raw Materials

The primary raw materials that Quad/Graphics uses in its print business are paper, ink and energy.

The majority of paper used by the Company is supplied directly by its clients.  For those clients that do not 

directly supply their own paper, Quad/Graphics makes use of its purchasing efficiencies to supply paper by negotiating 
with leading paper vendors, uses a wide variety of paper grades, weights and sizes, and does not rely on any one vendor.  
In addition, the Company generally includes price adjustment clauses in sales contracts for paper and other critical raw 
materials in the printing process.  Although these clauses generally mitigate paper price risk, higher paper prices and 
tight paper supplies may have an impact on clients' demand for printed products.  Quad/Graphics' working capital 
requirements, including the impact of seasonality, is partially mitigated through the direct purchasing of paper by the 
majority of Quad/Graphics' clients.

Quad/Graphics produces the majority of ink used in its print production, allowing it to control the quality, cost 

and supply of key inputs.  Raw materials for the ink manufacturing process are purchased externally from a variety of 
vendors.

Quad/Graphics generally cannot pass on to clients the impact of higher electric and natural gas energy prices on 
its manufacturing costs, and increases in energy prices result in higher manufacturing costs for certain of its operations.  
The Company mitigates its risk through natural gas hedges when appropriate.  In its logistic operations, however, the 
Company is able to pass a substantial portion of any increase in fuel prices directly to its clients.

Environmental Stewardship

As the owner, lessee or operator of various real properties and facilities, Quad/Graphics is subject to various 

federal, state and local environmental laws and regulations, including those relating to air emissions; waste generation, 
handling, management and disposal; sanitary and storm water discharge; and remediation of contaminated sites.  
Historically, compliance with these laws and regulations has not had a material adverse effect on the Company's results 
of operations, financial position or cash flows.  Compliance with existing or new environmental laws and regulations 
may require the Company to make future expenditures.

Quad/Graphics strives to be the leader in the printing industry in adopting new technologies and processes to 

minimize the Company's impact on the environment.  The Company believes it has long been known for its 
environmental stewardship.  Quad/Graphics' proactive approach to incorporate holistic practices has also positively 
impacted operating costs through the reduction of waste, energy use, emissions, as well as through the implementation of 
water conservation solutions.  The Company has also undertaken steps to reduce greenhouse gas emissions from its 

18

manufacturing processes and to improve fuel efficiency and reduce emissions in its fleet of Company-owned tractor 
trailers.

Employees

As of December 31, 2014, Quad/Graphics had approximately 24,100 full-time equivalent employees in North 
America, South America and Europe.  Within the United States, there were approximately 20,200 full-time equivalent 
employees of which approximately 900 were covered by a collective bargaining agreement.  Outside of the United 
States, there were approximately 3,900 full-time equivalent employees, of which approximately 1,600 were either 
governed by agreements that apply industry-wide, by a collective bargaining agreement or through works councils or 
similar arrangements.  Quad/Graphics believes that its employee relations are good and that the Company maintains an 
employee-centric culture.

Business Acquisitions

The following is a listing of the Company's 2014 acquisition activity.  For additional information related to the 

Company's acquisition activity, see Note 2, "Acquisitions and Strategic Investments," to the consolidated financial 
statements in Part II, Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K 

•  The Company completed the acquisition of Minnesota based Brown Printing on May 30, 2014.  Brown 
Printing provides magazine and catalog printing, distribution services and integrated media solutions to 
magazine publishers and catalog marketers in the United States.

•  The Company completed the acquisition of UniGraphic, Inc. ("UniGraphic"), a commercial and specialty 

printing company based in the Boston metro area, on February 5, 2014.  UniGraphic offers commercial and 
specialty printing, in-store marketing, digital and fulfillment solutions for a wide variety of industries 
including arts and entertainment, education, financial, food, healthcare, mass media, pharmaceutical and 
retail.

Executive Officers of Quad/Graphics

The following table sets forth the names, ages (as of February 19, 2015) and positions of Quad/Graphics' 

executive officers.

Name

Age

Position

J. Joel Quadracci . . . . . . . . . .

John C. Fowler . . . . . . . . . . .

Thomas J. Frankowski. . . . . .

David A. Blais . . . . . . . . . . . .

David J. Honan . . . . . . . . . . .

Steven D. Jaeger . . . . . . . . . .

Craig C. Faust . . . . . . . . . . . .

Tony Scaringi. . . . . . . . . . . . .

Kelly A. Vanderboom . . . . . .

Jennifer J. Kent . . . . . . . . . . .

Nancy J. Ott . . . . . . . . . . . . . .

Maura D. Packham . . . . . . . .

Anthony C. Staniak . . . . . . . .

46

64

54

52

46

50

47

47

40

43

49

46

42

Chairman, President and Chief Executive Officer

Vice Chairman and Executive Vice President of Strategy and Corporate Development

Chief Operating Officer

Executive Vice President of Global Procurement and Platform Strategy

Executive Vice President and Chief Financial Officer

Executive Vice President, President of Direct Marketing and Chief Information Officer

President of Commercial and Specialty

President and General Manager of South America

President of Logistics, Vice President and Treasurer

Vice President and General Counsel

Vice President of Human Resources

Vice President of Marketing and Communications

Vice President, Corporate Controller and Chief Accounting Officer

19

Mr. Quadracci has served as the Chairman, President and Chief Executive Officer of Quad/Graphics since 

January 2010.  He previously served as President and Chief Executive Officer from July 2006 to January 2010, President 
from January 2005 to July 2006 and has served as a director of Quad/Graphics since 2003.  Mr. Quadracci joined Quad/
Graphics in 1991 and, prior to becoming President and Chief Executive Officer, served in various capacities, including 
Sales Manager, Regional Sales Strategy Director, Vice President of Print Sales, Senior Vice President of Sales & 
Administration, and President and Chief Operating Officer.  Mr. Quadracci is the brother of Kathryn Quadracci Flores, a 
director of the Company, and the brother-in-law of Christopher B. Harned, a director of the Company.  Quad/Graphics 
believes that Mr. Quadracci's experience in the printing industry and in leadership positions with the Company qualifies 
him for service as a director of the Company.

Mr. Fowler has served as Vice Chairman and Executive Vice President of Strategy and Corporate Development 

since March 2014.  He previously served as Executive Vice President and Chief Financial Officer From July 2010 to 
March 2014, as Senior Vice President and Chief Financial Officer from May 2005 to July 2010 and as Vice President and 
Controller from when he joined Quad/Graphics in 1980 (which at the time was the Company's top financial position) 
until May 2005.  Prior to joining Quad/Graphics, Mr. Fowler worked for Arthur Andersen LLP for six years.

Mr. Frankowski has served as Chief Operating Officer since March 2014.  He previously served as Executive 
Vice President of Manufacturing & Operations and President of Europe from July 2010 to March 2014.  Prior thereto, 
Mr. Frankowski was Senior Vice President of Manufacturing from 2004 to July 2010, President of Quad/Graphics 
Europe, Quad/Graphics' Polish subsidiary, from 2008 to July 2010, and he served in various other capacities since he 
joined Quad/Graphics in 1979.

Mr. Blais has served as Executive Vice President of Global Procurement and Platform Strategy since March 

2014.  He previously served as Executive Vice President of Sales and Client Services from January 2012 to March 2014 
and as Executive Vice President and President of Magazines and Catalogs from July 2010 to January 2012.  Mr. Blais 
was Senior Vice President of Sales & Administration from May 2005 to July 2010, Quad/Graphics' Vice President of 
Operations from 1999 to May 2005 and in various other capacities since he joined Quad/Graphics in 1984.

Mr. Honan has served as Executive Vice President and Chief Financial Officer since January 2015.  He 

previously served as Vice President and Chief Financial Officer from March 2014 to January 2015, Vice President and 
Chief Accounting Officer from July 2010 to March 2014, Vice President and Corporate Controller from December 2009 
to July 2010 and as the Company's Corporate Controller from when he joined Quad/Graphics in May 2009 until 
December 2009.  Prior to joining Quad/Graphics, Mr. Honan served as Vice President, General Manager and Chief 
Financial Officer of Journal Community Publishing Group, a subsidiary of media conglomerate Journal Communications 
Inc., for five years.  Before joining Journal Community Publishing Group, Mr. Honan worked in executive-level roles in 
investor relations and corporate development at Newell Rubbermaid, a global marketer of consumer and commercial 
products.  Prior thereto, Mr. Honan worked at the accounting firm Arthur Andersen LLP for 11 years.

Mr. Jaeger has served as Executive Vice President, President of Direct Marketing and Chief Information Officer 

since November 2014.  He previously served Executive Vice President, President of Direct Marketing and Media 
Solutions and Chief Information Officer from March 2014 to November 2014, as Corporate Vice President of 
Information and Technology for Quad/Graphics since 2013, Vice President of Information Systems and Infrastructure 
from 2007 to 2012 and as President of Quad/Direct since August 2007.  Prior thereto, Mr. Jaeger had been Quad/
Graphics' Vice President of Information Systems from 1998 to 2006 and had worked in various other capacities since he 
joined the Company in 1994.  Prior to joining Quad/Graphics, Mr. Jaeger worked for Andersen Consulting for eight 
years.

Mr. Faust has served as President of Commercial and Specialty since May 2011.  He previously served as 

President and Chief Executive Officer of HGI Company, LLC since November 2010.  Prior to joining Quad/Graphics, 
Mr. Faust was the President, Founder and Chief Executive Officer of HGI Company, LLC since 2003.  Prior thereto, 
Mr. Faust was President of two divisions at Consolidated Graphics.

20

Mr. Scaringi has served as President and General Manager of South America since August 2011.  He previously 
served as Chief Financial Officer of Latin America when he joined Quad/Graphics in July 2010 until August 2011.  Prior 
to joining Quad/Graphics, Mr. Scaringi served World Color Press as Vice President of Finance and Administration for 
Latin America from 2002 to 2010.  Mr. Scaringi joined World Color Press in 1993 and held various positions in auditing 
until 1997 and then in Latin America since 1997.

Mr. Vanderboom has served as President of Logistics, Vice President and Treasurer since March 2014.  He 
previously served as Quad/Graphics' Vice President & Treasurer from 2008 to March 2014 and as its Treasurer from 
2007 to 2008.  Prior to becoming Quad/Graphics' Treasurer, Mr. Vanderboom served as Director of Treasury, Risk & 
Planning from 2006 until 2007, as Controller of Quad/Graphics' Distribution and Facilities departments from 2004 until 
2006, and in various other capacities since he joined Quad/Graphics in 1993.

Ms. Kent has served as Vice President and General Counsel since December 2013.  She previously served as the 
Company's Assistant General Counsel from when she joined Quad/Graphics in August 2010 until December 2013.  Prior 
to joining Quad/Graphics, Ms. Kent held various positions in the legal department at Harley-Davidson Motor Company 
from March 2003 to July 2010.  Prior thereto, Ms. Kent served as an Assistant United States Attorney for the Eastern 
District of Wisconsin and practiced law at Foley & Lardner LLP, a Milwaukee-based law firm.

Ms. Ott has served as Vice President of Human Resources since December 2013.  She previously served as the 
Company's Executive Director of Human Resources from 2009 to 2013, as Manager of Human Resources from 1994 to 
2009 and as Employee Services Generalist from 1986 to 1994.  Prior to joining Quad/Graphics, Ms. Ott worked for 
Principal Financial Group.

Ms. Packham has served as Vice President of Marketing and Communications from when she joined Quad/
Graphics in July 2010.  Prior to joining Quad/Graphics, Ms. Packham served as World Color Press' Vice President of 
Marketing for North America during 2010 and as World Color Press' Vice President of Marketing for the Marketing 
Solutions Group from 2003 to 2009.  She joined World Color Press in 1995 as a senior financial analyst.

Mr. Staniak has served as Vice President, Corporate Controller and Chief Accounting Officer since January 

2015.  He previously served as Executive Director, Financial Controller and Chief Accounting Officer from March 2014 
to January 2015, Executive Director and Financial Controller from March 2013 to March 2014, Director of Internal 
Audit from November 2011 to March 2013, Director of External Reporting from when he joined Quad/Graphics in 
October 2009 until November 2011.  Prior to joining Quad/Graphics, Mr. Staniak served as Chief Financial Officer for 
the data consulting firm Sagence, Inc since 2002.  Prior thereto, Mr. Staniak worked in the audit division of the 
accounting firm Arthur Andersen LLP since 1995.

Executive officers of the Company are elected by and serve at the discretion of the Company's board of 

directors.  Other than described above, there are no family relationships between any directors or executive officers of 
Quad/Graphics.

21

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22

Item 1A.  Risk Factors

You should carefully consider each of the risks described below, together with all of the other information 

contained in this Annual Report on Form 10-K, before making an investment decision with respect to Quad/Graphics' 
securities.  If any of the following risks develop into actual events, the Company's business, financial condition or results 
of operations could be materially and adversely affected, and you may lose all or part of your investment.

Quad/Graphics operates in a highly competitive industry.

Quad/Graphics operates primarily in the commercial print portion of the printing industry.  The printing 

industry, with approximately 48,000 companies in the United States, is highly fragmented and competitive.  The five 
largest printing companies account for approximately 20% of total commercial print industry annual revenue in the 
United States.  Although there has been significant industry consolidation, particularly in the past decade, the largest 400 
printers in the printing industry still only represent approximately half of the total industry revenue in the United States, 
according to the December 2014 Printing Impressions PI400.  According to the August 2014 Printing in the U.S. 
IBISWorld Industry Report, the majority of commercial printers in the United States are privately owned and generate, 
on average, less than $35 million in annual revenue and approximately 70% of firms operating in the industry have fewer 
than 10 employees.  As such, the Company competes for business not only with large and mid-sized printers, but also 
with smaller regional printers.  In certain circumstances, due primarily to factors such as freight rates and client 
preference for local services, printers with better access to certain regions of a given country may be preferred by clients 
in such regions.

In recent years, the printing industry has experienced a reduction in demand for printed materials and 
overcapacity due to various factors including the great recession of 2008 and 2009, which severely impacted volumes 
and competition from alternative sources of communication, including email, the Web, electronic readers, interactive 
television and electronic retailing.  The impacts of overcapacity and intense competition have led to continued downward 
pricing pressures.  Printing industry revenues may continue to decrease in the future.  Some of the industries that the 
Company services have been subject to consolidation efforts, leading to a smaller number of potential clients.  
Furthermore, if the smaller clients of Quad/Graphics are consolidated with larger companies using other printing 
companies, the Company could lose its clients to competing printing companies.

The printing industry is highly competitive and expected to remain so.  Any failure on the part of the Company 
to compete effectively in the markets it serves could have a material adverse effect on its results of operations, financial 
condition or cash flows and could require changes to the way it conducts its business or require it to reassess strategic 
alternatives involving its operations.

Significant downward pricing pressure and decreasing demand for printing services caused by factors outside of the 
Company's control may adversely affect the Company.

The Company has experienced significant downward pricing pressures for printing services in the past, and 

pricing for printing services has declined significantly in recent years.  Such pricing may continue to decline from 
current levels.  In addition, demand for printing services has decreased in recent years and may continue to decrease.  
Any increases in the supply of printing services or decreases in demand could cause prices to continue to decline, and 
prolonged periods of low prices, weak demand and/or excess supply could have a material adverse effect on the 
Company's business growth, results of operations and liquidity.

Quad/Graphics may not be able to reduce costs and improve its operating efficiency rapidly enough to meet market 
conditions.

Because the markets in which the Company competes are highly competitive, Quad/Graphics will need to 

continue to improve its operating efficiency in order to maintain or improve its profitability.  There is no assurance that 
the Company will be able to do so in the future.  In addition, the need to reduce ongoing operating costs have and, in the 
future, may continue to result in significant up-front costs to reduce workforce, close or consolidate facilities, or upgrade 
equipment and technology.

23

The impact of electronic media and similar technological changes including the substitution of printed products for 
digital content may continue to adversely affect the results of the Company's operations.

The media landscape is experiencing rapid change due to the impact of electronic media and digital content on 

printed products.  Improvements in the accessibility and quality of digital media through the online distribution and 
hosting of media content, mobile technologies, e-reader technologies, electronic retailing and the digital distribution of 
documents and data has resulted and may continue to result in increased consumer substitution.  Continued consumer 
acceptance of such digital media, as an alternative to print materials, is uncertain and difficult to predict and may 
decrease the demand for the Company's printed products, result in reduced pricing for its printing services and additional 
excess capacity in the printing industry and adversely affect the results of the Company's operations.

Future declines in economic conditions may adversely affect the Company's results of operations.

In general, demand for the Company's products and services is highly related to general economic conditions in 

the markets Quad/Graphics clients serve.  Declines in economic conditions in the United States or in other countries in 
which the Company operates may adversely impact the Company's financial results and these impacts may be material.  
Because such declines in demand are difficult to predict, the Company or the industry may have increased excess 
capacity as a result.  An increase in excess capacity has resulted and may continue to result in declines in prices for the 
Company's products and services.  In addition, a prolonged decline in the global economy and an uncertain economic 
outlook has and could further reduce the demand in the printing industry.  Economic weakness and constrained 
advertising spending have resulted, and may in the future result, in decreased revenue, operating margin, earnings and 
growth rates and difficulty in managing inventory levels and collecting accounts receivable.  The Company has 
experienced, and expects to experience in the future, excess capacity and lower demand due to economic factors 
affecting consumers' and businesses' spending behavior.  Uncertainty about future economic conditions makes it difficult 
for the Company to predict results of operations, financial position and cash flows and to make strategic decisions 
regarding the allocation and deployment of capital.

Quad/Graphics' business depends substantially on customer contract renewals and/or customer retention.  Any 
contract non-renewals, renewals on different terms and conditions or decline in the Company's customer retention or 
expansion could materially adversely affect Quad/Graphics' results of operations, financial condition and cash flows.

The Company has historically derived a significant portion of its revenue from long-term contracts with 

significant clients.  If the Company loses significant clients, is unable to renew such contracts on similar terms and 
conditions, or at all, or is not awarded new long-term contracts with important clients in the future, its results of 
operations, financial condition and cash flows may be adversely affected.

The Company is exposed to risks of loss in the event of nonperformance by its clients.  Some of the Company's 

clients are highly leveraged or otherwise subject to their own operating and regulatory risks.  Even if the Company's 
credit review and analysis mechanisms work properly, the Company may experience financial losses and loss of future 
business if its clients become bankrupt, insolvent or otherwise are unable to pay the Company for its work performed.  
Any increase in the nonpayment or nonperformance by clients could adversely affect the Company's results of operations 
and financial condition.

Certain of the industries in which the Company's clients operate are seeing consolidation.  When client 

consolidation occurs, it is possible that the volume of work performed by the Company for a client after the 
consolidation will be less than it was before the consolidation or that the client's work will be completely moved to 
competitors.  Any such reduction or loss of work could adversely affect the Company's results of operations and financial 
condition.

24

If Quad/Graphics fails to identify, manage, complete and integrate acquisitions, investment opportunities or other 
significant transactions, it may adversely affect the Company's future results.

As part of Quad/Graphics growth strategy, the Company may pursue acquisitions of, investment opportunities 

in or other significant transactions with companies that are complementary to the Company's business.  In order to 
pursue this strategy successfully, the Company must identify attractive acquisition or investment opportunities, 
successfully complete the transaction, some of which may be large and complex, and manage post-closing issues such as 
integration of the acquired company or employees.  Quad/Graphics may not be able to identify or complete appealing 
acquisition or investment opportunities given the intense competition for these transactions.  Even if the Company 
identifies and completes suitable corporate transactions, the Company may not be able to successfully address inherent 
risks in a timely manner, or at all.  These inherent risks include, among other things: (1) failure to successfully integrate 
the purchased operations, technologies, products or services and maintain uniform standard controls, policies and 
procedures; (2) substantial unanticipated integration costs; (3) loss of key employees including those of the acquired 
business; (4) diversion of management's attention from other operations; (5) failure to retain the clients of the acquired 
business; (6) failure to achieve any projected synergies and performance targets; (7) additional debt and/or assumption of 
known or unknown liabilities; (8) potential dilutive issuances of equity securities; and (9) a write-off of goodwill, client 
lists, other intangibles and amortization of expenses.  If the Company fails to successfully integrate an acquisition, the 
Company may not realize all or any of the anticipated benefits of the acquisition, and Quad/Graphics future results of 
operations could be adversely affected.  In addition, the diversion of management's attention from the Company's other 
operations due to these acquisitions and integration effort could adversely affect its business and have a negative 
financial impact.

Changes in postal rates, postal regulations and postal services may adversely impact demand for Quad/Graphics' 
products and services.

Postal costs are a significant component of the cost structures of many of the Company's clients and potential 
clients.  Postal rate changes and USPS regulations that result in higher overall costs can influence the number of pieces 
that these clients will be willing to mail.  In addition to the actual costs of postage, Quad/Graphics clients' mail must 
meet specific design standards established by the USPS.  At times, these design standards place an undue burden on the 
mailer and may increase compliance costs.  Any resulting decline in print volumes mailed could have an adverse effect 
on the Company's business.  In addition, integrated distribution with the postal service is an important component of the 
Company's business.  Any material change in the current service levels provided by the postal service could impact the 
demand that clients have for print services.  The USPS has reported net losses in the last six fiscal years and has 
estimated these losses will continue into the near future and, as a result, has come under increased pressure to adjust its 
postal rates and service levels.  Late in 2013, the USPS went before the Postal Regulatory Commission ("PRC") and 
requested to increase postage due to "exigent" circumstances.  The PRC granted the USPS with the authority to increase 
rates through a temporary two-year surcharge.  This action by the USPS resulted in postage rates being increased by 
6.0% on January 26, 2014.  The increase includes the normal and expected annual Consumer Price Index ("CPI") 
increase of 1.7% and an additional 4.3% temporary exigency-based increase.  This increase may cause the Company's 
clients to reduce mail volumes and explore the use of alternative methods for delivering their products; such as continued 
diversion to the Internet and other alternative media channels.  The USPS has filed a lawsuit challenging the legal 
authority of the PRC to limit the increase to a two-year surcharge.  Instead, the USPS is arguing that the exigent rate 
increase ought to be made a permanent part of the base postage rates going forward.  A permanent increase will increase 
postage costs in the coming years.

The Company's clients enjoy significant postal savings due to “work-share” discounts that provide incentives to 

co-mail and place product as far down the mail-stream as possible.  Discounts are earned as a result of less handling of 
the mail and therefore lower costs for the USPS.  Due to the overall financial struggles of the USPS, consideration has 
been given to eliminating or scaling back these discounts.  If the USPS were to take this action, the net impact will be to 
effectively increase postage rates for the Company's clients.  Quad/Graphics has made substantial investments in co-
mailing technology and equipment.  If the incentives to co-mail are eliminated or scaled back, the value of these 
investments would be significantly reduced.  Co-mailing has the added benefit that Quad/Graphics maintains control 
over the product for as long as possible and therefore increases the timeliness of the Company's clients’ delivery needs.  
Lastly, if the “work-share” discounts were eliminated or scaled back and the USPS took control of the Company's clients' 

25

products earlier, significant amounts of time would be lost which would lead to uncertainty in the timing of the clients' 
product reaching the ultimate end consumer.

Due in large part to the uncertainty of the financial sustainability of the USPS, the USPS has considered 
changing their delivery schedule from six days per week to five days per week.  This change would diminish the value of 
the mail for some customers as there will be fewer opportunities to communicate with their target consumers.

The USPS has taken steps to consolidate their network of processing facilities to reflect the realities of lower 
mail volumes throughout the country.  While these consolidations are needed, it may result in longer distances that the 
mail must travel and may result in delays in final "in-home" delivery.  In addition, the consolidation of the USPS’ 
network has resulted in a change in the location of the appropriate entry point into the postal service.  At times this has 
resulted in some confusion as to where the appropriate entry point is, which, in turn, may result in erroneous shipments 
that may impact the timeliness of the final delivery to the consumer.

Quad/Graphics entry into additional markets increases the complexity of the Company's business, and if the 
Company is unable to successfully adapt its business processes as required by these new markets, the Company will be 
at a competitive disadvantage and its ability to grow will be adversely affected.

As the Company expands its product line to provide additional marketing and publishing channels, the overall 

complexity of the Company's business increases at an accelerated rate and the Company becomes subject to different 
market dynamics.  The new markets into which Quad/Graphics is expanding, or may expand, may have different 
characteristics from the markets in which the Company currently competes.  These different characteristics may include, 
among other things, demand volume requirements, demand seasonality, product generation development rates, client 
concentrations and performance and compatibility requirements.  The Company's failure to make the necessary 
adaptations to its business model to address these different characteristics, complexities and new market dynamics could 
adversely affect the Company's operating results.

Quad/Graphics may be adversely affected by increases in its operating costs, including the cost and availability of raw 
materials, labor-related costs, fuel and other energy costs and freight rates.

Paper, ink and energy are the primary raw materials used by the Company in the operation of its business.  The 

price of such raw materials has fluctuated over time and has caused fluctuations in the Company's net sales and cost of 
sales.  This volatility may continue and Quad/Graphics may experience increases in the costs of its raw materials in the 
future as prices in the overall paper, ink and energy markets are expected to remain beyond its control.

In general, the Company has been able to pass along increases in the cost of paper to many of its clients.  If the 

Company is unable to continue to pass along increases in the cost of paper to its clients, future increases in paper costs 
would adversely affect its margins and profits.  If Quad/Graphics passes along increases in the cost of paper and the price 
of the Company's products and services increases as a result, client demand could be adversely affected and thereby 
negatively impact Quad/Graphics' financial performance.

Quad/Graphics is dependent upon the vendors within the Company's supply chain to maintain a steady supply 

of inventory, parts and materials.  Many of the Company's products are dependent upon a limited number of vendors, and 
significant disruptions could adversely affect operations.  Under recent market conditions, including the tightening credit 
market, it is possible that one or more of the Company's vendors will be unable to fulfill their operating obligations due 
to financial hardships, liquidity issues or other reasons related to the prolonged market recovery.

Due to the significance of paper in the Company's business, it is dependent on the availability of paper.  In 

periods of high demand, certain paper grades have been in short supply, including grades used in the Company's 
business.  In addition, during periods of tight supply, many paper producers allocate shipments of paper based upon 
historical purchase levels of customers.  Although Quad/Graphics generally has not experienced significant difficulty in 
obtaining adequate quantities of paper, unforeseen developments in the overall paper markets could result in a decrease 
in the supply of paper and could adversely affect the Company's revenues or profits.

26

In addition, the Company may not be able to resell waste paper and other by-products or the prices received for 

their sale may decline substantially.

The Company has less frequently been able to pass along increases in the cost of ink and energy to its clients.  If 

the Company is unable to pass along increases in the cost of ink and energy, future increases in these items would 
adversely affect its margins and profits.  If Quad/Graphics is able to pass along increases in the costs of ink and energy 
and the price of the Company's products and services increases as a result, client demand could be adversely affected and 
thereby negatively impact Quad/Graphics' financial performance.

Labor represents a significant component of the cost structure of Quad/Graphics.  Increases in wages, salaries 
and benefits, such as medical, dental, pension and other post-retirement benefits, may impact the Company's financial 
performance.  Changes in interest rates, investment returns or the regulatory environment may impact the amounts the 
Company will be required to contribute to the pension plans that it sponsors and may affect the solvency of these pension 
plans.  In addition, Quad/Graphics may be unable to retain employees or labor may not be adequately available in 
locations in which the Company operates, which could negatively impact the Company's financial performance.

Freight rates and fuel costs also represent a significant component of the Company's cost structure.  In general, 
the Company has been able to pass along increases in the cost of freight and fuel to many of its clients.  If the Company 
is not able to pass along a substantial portion of increases in freight rates or in the price of fuel, future increases in these 
items would adversely impact the Company's margin and profits.  If Quad/Graphics passes along increases in the cost of 
freight and fuel and the price of the Company's products and services increases as a result, client demand could be 
adversely affected and thereby negatively impact Quad/Graphics' financial performance.

Quad/Graphics and its facilities are subject to various consumer protection and privacy laws and regulations 
(including cyber-security laws), and will become subject to additional laws and regulations in the future. If Quad/
Graphics' efforts to comply with such laws or protect the security of information are unsuccessful, any failure may 
subject the Company to material liability, require it to incur material costs or otherwise adversely affect its results of 
operations as a result of compliance with such laws, costly enforcement actions and private litigation.

The nature of the Quad/Graphics business includes the receipt and storage of information about the Company's 
clients, vendors and the end-users of Quad/Graphics products and services.  Quad/Graphics and its clients are subject to 
various United States and foreign consumer protection, information security (including cyber-security), data privacy and 
"do not mail" requirements at the federal, states, provincial and local levels.  Quad/Graphics is subject to many 
legislative and regulatory laws and regulations around the world concerning data protection and privacy.  In addition, the 
interpretation and application of consumer and data protection laws in the United States and elsewhere are often fluid 
and uncertain.  The Company may not be able to anticipate techniques used to gain access to Quad/Graphics systems or 
facilities, the Company's clients systems, vendor systems or implement adequate prevention measures.  Moreover, 
unauthorized parties may attempt to access Quad/Graphics systems or facilities, the Company's clients systems or vendor 
systems through fraud or deception.  To the extent that the Company or its clients become subject to additional or more 
stringent requirements or that the Company is not successful in its efforts to comply with existing requirements or protect 
the security of information, demand for the Company's services may decrease and the Company's reputation may suffer, 
which could adversely affect the Company's results of operations.  In addition, such laws may be interpreted and applied 
in a manner inconsistent with Quad/Graphics internal policies.  If so, the Company could suffer costly enforcement 
actions (including an order requiring changes to Quad/Graphics data practices) and private litigation, which could have 
an adverse effect on the Company's business and results of operations.  Complying with these various laws could cause 
Quad/Graphics to incur substantial costs or require changes to the Company's business practices in a manner adverse to 
Quad/Graphics business.

27

If Quad/Graphics is not able to take advantage of technological developments in the printing industry on a timely 
basis, the Company may experience a decline in the demand for its services, be unable to implement its business 
strategy and experience reduced profits.

The printing industry is experiencing rapid change as new technologies are developed that offer clients an array 

of choices for their marketing and publication needs.  In order to grow and remain competitive, the Company will need 
to adapt to future changes in technology, enhance the Company's existing offerings and introduce new offerings to 
address the changing demands of clients.  If Quad/Graphics is unable to meet future challenges from competing 
technologies on a timely basis or at an acceptable cost, the Company could lose clients to competitors.  In general, the 
development of new communication channels inside and outside the printing and media solutions industry requires the 
Company to anticipate and respond to the varied and continually changing demands of clients.  The Company may not 
be able to accurately predict technological trends or the success of new services in the market.

Currently, there is a limited active market for Quad/Graphics' class A common stock and, as a result, shareholders 
may be unable to sell their class A common stock without losing a significant portion of their investment.

The Company's class A common stock has been traded on the NYSE under the symbol "QUAD" since July 6, 
2010.  However, there is currently a limited active market for the class A common shares.  The Company cannot predict 
the extent to which investor interest in the Company will lead to the development of an active trading market for its class 
A common stock on the NYSE or how liquid that market will become.  If a more active trading market does not develop, 
shareholders may have difficulty selling any class A common stock without negatively affecting the stock price and 
thereby losing a significant portion of their investment.

Quad/Graphics' debt facilities include various covenants imposing restrictions that may affect the Company's ability 
to operate its business.

On September 1, 1995, and as last amended on November 24, 2014, Quad/Graphics entered into a Senior 

Secured Note Agreement (the "Master Note and Security Agreement") pursuant to which the Company has issued over 
time senior notes in an aggregate principal amount of $1.1 billion in various tranches.  As of December 31, 2014, the 
borrowings outstanding under the Master Note and Security Agreement were $316.6 million.  On April 28, 2014, and as 
last amended on December 18, 2014, the Company entered into the $1.6 billion Senior Secured Credit Facility, which 
includes three different loan facilities, a Term Loan A, a Term Loan B, and a revolving credit facility.  The $850.0 million 
revolving credit facility and the $450.0 million Term Loan A mature on April 27, 2019.  The $300.0 million Term Loan B 
matures on April 27, 2021.  As of December 31, 2014, the borrowings outstanding under the Senior Secured Credit 
Facility was $778.5 million.  On April 28, 2014, the Company also issued $300.0 million aggregate principal amount of 
its 7.0% Senior Unsecured Notes, all of which remains outstanding as of December 31, 2014. 

The Company's various lending arrangements include certain financial covenants.  In addition to the financial 

covenants, the debt facilities also include certain limitations on acquisitions, indebtedness, liens, dividends and 
repurchases of capital stock.  As of December 31, 2014, the Company was in compliance with all financial covenants in 
its debt agreements.  While the Company currently expects to be in compliance in future periods with all of the financial 
covenants, there can be no assurance that these covenants will continue to be met.  The Company's failure to maintain 
compliance with the covenants could prevent the Company from borrowing additional amounts and could result in a 
default under any of the debt agreements.  Such default could cause the outstanding indebtedness to become immediately 
due and payable, by virtue of cross-acceleration or cross-default provisions.

28

Changes in the legal and regulatory environment could limit the Company's business activities, increase its operating 
costs, reduce demand for its products or result in litigation.

The conduct of the Company's businesses is subject to various laws and regulations administered by federal, 

state and local government agencies in the United States, as well as to foreign laws and regulations administered by 
government entities and agencies in markets in which the Company operates.  These laws and regulations and 
interpretations thereof may change, sometimes dramatically, as a result of political, economic or social events.  Such 
regulatory environment changes may include changes in environmental laws, requirements of United States and foreign 
occupational health and safety laws, accounting standards and taxation requirements.  Changes in laws, regulations or 
governmental policy and the related interpretations may alter the environment in which Quad/Graphics does business 
and, therefore, may impact its results or increase its costs or liabilities.

In addition, the Company and its subsidiaries are party to a variety of legal and environmental remediation 

obligations arising in the normal course of business, as well as environmental remediation and related indemnification 
proceedings in connection with certain historical activities, former facilities and contractual obligations of acquired 
businesses.  Permits are required for the operation of certain parts of the Company's business, and these permits are 
subject to renewal, modification and, in some circumstances, revocation.  Due to regulatory complexities, uncertainties 
inherent in litigation and the risk of unidentified contaminants on current and former properties, the potential exists for 
remediation, liability and indemnification costs to differ materially from the costs the Company has estimated.  Quad/
Graphics cannot assure you that the Company's costs in relation to these matters will not exceed its established liabilities 
or otherwise have an adverse effect on its results of operations.

Various laws and regulations addressing climate change are being considered at the federal and state levels.  

Proposals under consideration include limitations on the amount of greenhouse gas that can be emitted (so-called "caps") 
together with systems of trading allowed emissions capacities.  The impacts of such proposals could have a material 
adverse impact on the Company's financial condition and results of operations.

An other than temporary decline in operating results and enterprise value could lead to non-cash impairment charges 
due to the impairment of goodwill, other intangible assets and property, plant and equipment.

The Company has a material amount of goodwill, other intangible assets and property, plant and equipment on 

its balance sheet, due in part to acquisitions.  As of December 31, 2014, the Company had the following long-lived assets 
on its consolidated balance sheet included in Part II, Item 8, "Financial Statements and Supplementary Data," of this 
Annual Report on Form 10-K:

•  Goodwill, representing the excess of the total purchase price for its acquisitions over the fair value of the 

net assets acquired, of $775.5 million; 

•  Other intangible assets, primarily representing the fair value of customer relationships acquired, of 

$149.1 million; and

• 

Property, plant and equipment of $1,855.5 million.

As of December 31, 2014, these assets represented approximately 68% of the Company's total assets.  The 

Company evaluates goodwill for impairment on an annual basis or more frequently if impairment indicators are present 
based on the estimated fair value of each reporting unit.  The Company assesses impairment of other intangible assets 
and property, plant and equipment based upon the expected future cash flows of the respective assets.  These valuations 
include management's estimates of sales, profitability, cash flow generation, capital structure, cost of debt, interest rates, 
capital expenditures and other assumptions.  A decline in expected profitability, significant negative industry or 
economic trends, inability to effectively integrate acquired businesses, unexpected significant changes or planned 
changes in use of the assets or in entity structure, and divestitures may adversely impact the assumptions used in the 
valuations.  As a result, the recoverability of these assets could be called into question and the Company could be 
required to write down or write off these assets.  Such an occurrence could have a material adverse effect on the 
Company's results of operations and financial position and could result in the Company being in non-compliance with 

29

certain of its debt facility covenants (see "Quad/Graphics' debt facilities include various covenants imposing restrictions 
that may affect the Company's ability to operate its business" above).

Quad/Graphics may be required to make capital expenditures to maintain its platform and processes and to remain 
technologically and economically competitive, which may increase its costs or disrupt its operations.

The Company may need to make significant capital expenditures as it develops and continues to maintain its 

platform and processes.  The Company also may be required to make capital expenditures to develop and integrate new 
technologies to remain technologically and economically competitive.  In order to accomplish this effectively, the 
Company will need to deploy its resources efficiently, maintain effective cost controls and bear potentially significant 
market and raw material risks.  If the Company's revenues decline, it may impact the Company's ability to expend the 
capital necessary to develop and implement new technology and be economically competitive.  Debt or equity financing, 
or cash generated from operations, may not be available or sufficient for these requirements or for other corporate 
purposes or, if debt or equity financing is available, it may not be on terms favorable to the Company.  In addition, even 
if capital is available to the Company, there is risk that the Company's vendors will have discontinued the production of 
parts needed for repairs, replacements or improvements to the Company's existing manufacturing platform, leading the 
Company to expend more capital than expected to perform such repairs, replacements or improvements.

Quad/Graphics' revenue is subject to cyclical and seasonal variations.

The Company's business is seasonal, with Quad/Graphics recognizing the majority of its operating income in 

the third and fourth quarters of the financial year, primarily as a result of the increased magazine advertising page counts 
and retail inserts, catalogs and books from back-to-school and holiday-related advertising and promotions.  The fourth 
quarter is the highest seasonal quarter for cash flows from operating activities and Free Cash Flow due to the reduction 
of working capital requirements that reach peak levels during the third quarter.  Within any year, this seasonality could 
adversely affect the Company's cash flows and results of operations.

The Company has significant liabilities with respect to defined benefit pension plans that could grow in the future 
and cause the Company to incur additional costs.

As a result of the 2010 acquisition of World Color Press, the Company assumed frozen single employer defined 
benefit pension plans for certain of its employees in the United States.  The majority of the plans' assets are held in North 
American and global equity securities and debt securities.  The asset allocation as of December 31, 2014, was 
approximately 66% equity securities and 34% debt securities.

As of December 31, 2014, the Company had underfunded pension liabilities of approximately $163 million for 

single employer defined benefit plans in the United States.  Under current United States pension law, pension funding 
deficits are generally required to be funded over a seven-year period.  These pension deficits may increase or decrease 
depending on changes in the levels of interest rates, pension plan investment performance, pension legislation and other 
factors.  Declines in global, and in particular North American, equity markets would increase the Company's potential 
pension funding obligations.  Any significant increase in the Company's required contributions could have a material 
adverse impact on its business, financial condition, results of operations and cash flows.

In addition to the single employer defined benefit plans described above, the Company participates in 

multiemployer pension plans ("MEPPs") in the United States.  Prior to the acquisition of World Color Press by Quad/
Graphics, World Color Press received notice that certain plans in which it participated were in critical status, as defined 
in Section 432 of the Internal Revenue Code of 1986, as amended (the "Internal Revenue Code").  As a result, the 
Company could have been subject to increased contribution rates associated with these plans or other MEPPs suffering 
from declines in their funding levels.  Due to the significantly underfunded status of the United States multiemployer 
plans and the potential increased contribution rates, the Company withdrew from participation in these multiemployer 
plans and has replaced these pension benefits with a Company-sponsored "pay as you go" defined contribution plan, 
which is historically the form of retirement benefit provided to the Company's employees.

30

As of December 31, 2014, the Company estimates and has recorded in its financial statements a pre-tax 

withdrawal liability for all United States multiemployer plans of approximately $59 million in the aggregate.  Until 
discussions with the multiemployer plans' trustees are concluded, the exact amount of the withdrawal liability will not be 
known, and, as such, a difference from the recorded estimate could have an adverse effect on the Company's results of 
operations, financial position and cash flows.

There are risks associated with the Company's operations outside of the United States.

Although the substantial majority of the Company's business activity takes place in the United States, a portion 

of Quad/Graphics net sales are derived from operations in foreign countries.  The Company has wholly-owned 
subsidiaries, majority-owned controlled subsidiaries and other ownership investments in Argentina, Brazil, Chile, 
Colombia, India, Mexico, Peru and Poland.  Net sales from the Company's wholly-owned and majority-owned controlled 
subsidiaries outside of the United States accounted for approximately 9%, 10% and 12% of its consolidated net sales for 
the years ended December 31, 2014, 2013 and 2012, respectively.

As a result, the Company is subject to the risks inherent in conducting business outside of the United States, 
including, but not limited to:  the impact of economic and political instability; fluctuations in currency values, foreign-
currency exchange rates, devaluation and conversion restrictions; exchange control regulations and other limits on the 
Company's ability to import raw materials or finished product; tariffs and other trade barriers; political and economic 
instability; trade restrictions and economic embargoes by the United States or other countries; social unrest, acts of 
terrorism, force majeure, war or other armed conflicts; inflation and fluctuations in interest rates; language barriers; 
difficulties in staffing, training, employee retention and managing international operations; logistical and 
communications challenges; differing local business practices and cultural consideration; restrictions on the ability to 
repatriate funds; foreign ownership restrictions and the potential for nationalization or expropriation of property or other 
resources; longer accounts receivable payment cycles; potential adverse tax consequences and being subject to different 
legal and regulatory regimes that may preclude or make more costly certain initiatives or the implementation of certain 
elements of its business strategy.  Any international expansion or acquisition that the Company undertakes could amplify 
these risks related to operating outside of the United States.

Quad/Graphics is exposed to the economic and political conditions in Argentina.  The Argentine economy has 

experienced significant volatility in recent decades, characterized by periods of low or negative growth, high and 
variable levels of inflation and currency devaluation.  As a consequence, the Company’s business and operations have 
been, and could be in the future, affected from time to time to varying degrees by economic and political developments 
and other material events affecting the Argentine economy.  The majority of the Company's employees in Argentina are 
covered by a collective bargaining agreement.  A strike, work stoppage or other form of labor protest in Argentina in the 
future could disrupt the Company's operations and result in a material adverse impact to the Company's Argentina 
operations' financial condition, results of operations and cash flows, which could force the Company to reassess its 
strategic alternatives involving operations in Argentina.  As of December 31, 2014, the Company had $35.6 million of 
total assets in Argentina, representing 0.9% of Quad/Graphics consolidated total assets.  For the year ended 
December 31, 2014, the Company recognized $71.9 million of net sales in Argentina, representing 1.5% of Quad/
Graphics consolidated net sales.

The Company could be adversely affected by engaging in business practices that are in violation of United 

States and foreign anti-corruption regulations such as the United States Foreign Corrupt Practices Act.  The Company 
operates in parts of the world with developing economies that have experienced governmental corruption to some 
degree, and in certain circumstances, strict compliance with anti-corruption laws may conflict with local customs and 
practices.  There can be no assurance that all of the Company's employees, contractors or agents, including those 
representing us in countries where practices which violate anti-corruption laws may be customary, will not take actions 
in violation of Quad/Graphics policies and procedures.  The failure to comply with the laws governing international 
business practices may result in substantial penalties and fines.

31

Holders of class A common stock are not able to independently elect directors of Quad/Graphics or control any of the 
Company's management policies or business decisions or its decisions to issue additional shares, declare and pay 
dividends or enter into corporate transactions because the holders of class A common stock have substantially less 
voting power than the holders of the Company's class B common stock, all of which is owned by certain members of 
the Quadracci family, trusts for their benefit or other affiliates of Quad/Graphics, whose interests may be different 
from the holders of class A common stock.

The Company's outstanding stock is divided into two classes of common stock: class A common stock ("class A 

stock") and class B common stock ("class B stock").  The class B stock has ten votes per share on all matters and the 
class A stock is entitled to one vote per share.  As of February 19, 2015, the class B stock constitutes approximately 80% 
of Quad/Graphics' total voting power.  As a result, holders of class B stock are able to exercise a controlling influence 
over the Company's business, have the power to elect its directors and indirectly control decisions such as whether to 
issue additional shares, declare and pay dividends or enter into corporate transactions.  All of the class B stock is owned 
by certain members of the Quadracci family or trusts for their benefit, whose interests may differ from the interests of the 
holders of class A stock.

Approximately 91% of the outstanding class B stock is held of record by the Quad/Graphics Voting Trust, and 

that constitutes approximately 73% of the Company's total voting power.  The trustees of the Quad/Graphics Voting Trust 
have the authority to vote the stock held by the Quad/Graphics Voting Trust.  Accordingly, the trustees of the Quad/
Graphics Voting Trust are able to exercise a controlling influence over the Company's business, have the power to elect 
its directors and indirectly control decisions such as whether to issue additional shares, declare and pay dividends or 
enter into corporate transactions.

Quad/Graphics is a controlled company within the meaning of the rules of the NYSE and, as a result, it relies on 
exemptions from certain corporate governance requirements that provide protection to shareholders of other 
companies.

Since the Quad/Graphics Voting Trust owns more than 50% of the total voting power of the Company's stock, 
the Company is considered a controlled company under the corporate governance listing standards of the NYSE.  As a 
controlled company, an exception under the NYSE listing standards exempts the Company from the obligation to comply 
with certain of the NYSE's corporate governance requirements, including the requirements: 

• 

• 

• 

that a majority of the Company's board of directors consist of independent directors, as defined under the 
rules of the NYSE;

that the Company have a corporate governance and nominating committee that is composed entirely of 
independent directors with a written charter addressing the committee's purpose and responsibilities; and

that the Company have a compensation committee that is composed entirely of independent directors with a 
written charter addressing the committee's purpose and responsibilities.

Accordingly, for so long as Quad/Graphics is a controlled company, holders of class A stock will not have the 
same protections afforded to shareholders of companies that are subject to all of the corporate governance requirements 
of the NYSE.

The Company is heavily dependent on its Chief Executive Officer, its management team and key personnel.

The Company's continued success depends, in part, on the retention, recruitment and continued contributions of 

key management, finance, sales and marketing personnel, some of whom could be difficult to replace.  The Company's 
success is largely dependent upon its senior management team, led by its Chief Executive Officer and other key 
managers.  The loss of any one or more of such persons could have an adverse effect on the Company's business and 
financial condition.

32

The Company may not be able to utilize deferred tax assets to offset future taxable income.

As of December 31, 2014, the Company had deferred tax assets, net of valuation allowances, of $319.9 million 

on the consolidated balance sheet included in Part II, Item 8, "Financial Statements and Supplementary Data," of this 
Annual Report on Form 10-K.  The Company expects to utilize the deferred tax assets to reduce consolidated income tax 
liabilities over a period of time not to exceed 20 years.  However, the Company may not be able to fully utilize the 
deferred tax assets if its future taxable income and related income tax liability is insufficient to permit their use.  In 
addition, in the future, the Company may be required to record a valuation allowance against the deferred tax assets if the 
Company believes it is unable to utilize them, which would have an adverse effect on the Company's results of 
operations and financial position.

Quad/Graphics may be adversely affected by interest rates and foreign exchange rates.

As of December 31, 2014, 55% of the Company's borrowings were subject to variable interest rates.  As a 

result, the Company is exposed to market risks associated with fluctuations in interest rates, and increases in interest 
rates could adversely affect the Company.

Because a portion of the Company's operations are outside of the United States, significant revenues and 

expenses are denominated in local currencies.  Although operating in local currencies may limit the impact of currency 
rate fluctuations on the results of operations of the Company's non-U.S. subsidiaries and business units, fluctuations in 
such rates may affect the translation of these results into the Company's consolidated financial statements.  To the extent 
revenues and expenses are not in the applicable local currency, the Company may enter into foreign exchange forward 
contracts to hedge the currency risk.  There can be no assurance, however, that the Company's efforts at hedging will be 
successful.  There is always a possibility that attempts to hedge currency risks will lead to greater losses than predicted.

Quad/Graphics may be adversely affected by strikes and other labor protests.

As of December 31, 2014, Quad/Graphics had a total of approximately 24,100 employees, of which 
approximately 2,500 were covered by a collective bargaining agreement.  As of December 31, 2014, the Company had 
nine collective bargaining agreements in the United States and eight agreements outside of the United States that are 
either industry-wide individual collective bargaining agreements or works councils or similar arrangements.

While the Company believes its employee relations are good and that the Company maintains an employee-

centric culture, and there has not been any material disruption in operations resulting from labor disputes, the Company 
cannot be certain that it will be able to maintain a productive and efficient labor environment.  The Company cannot 
predict the outcome of any future negotiations relating to the renewal of the collective bargaining agreements, nor can 
there be any assurance that work stoppages, strikes or other forms of labor protests pending the outcome of any future 
negotiations will not occur.  A strike or other forms of labor protest affecting a series of major plants in the future could 
materially disrupt the Company's operations and result in a material adverse impact on its financial condition, results of 
operations and cash flows, which could force the Company to reassess its strategic alternatives involving certain of its 
operations.

Item 1B. 

Unresolved Staff Comments

The Company has no unresolved staff comments to report pursuant to this item.

33

Item 2. 

Properties

Quad/Graphics' corporate office is located in Sussex, Wisconsin.  The Company owned or leased 143 facilities 

located in 12 countries including manufacturing operations, warehouses and office space totaling approximately 
30,230,000 square feet, of which approximately 22,300,000 is owned space and approximately 7,930,000 is leased space 
as of December 31, 2014.  In addition to these owned and leased facilities, the Company has strategic investments in 
printing operations located in Brazil, Chile and India.  Within the United States, the Company operated 68 owned or 
leased manufacturing facilities encompassing approximately 24,260,000 square feet as of December 31, 2014.  The 
following table lists the Company's operating locations in the United States as of December 31, 2014, with 
manufacturing facilities totaling over 100,000 square feet, all of which are owned except where noted:

United States Locations

Size (Square Feet)

Lomira, Wisconsin, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sussex, Wisconsin, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Martinsburg, West Virginia, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Hartford, Wisconsin, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Versailles, Kentucky, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Saratoga Springs, New York, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Oklahoma City, Oklahoma, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
West Allis, Wisconsin, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Rock, Georgia, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Waseca, Minnesota, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Evans, Georgia, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Franklin, Kentucky, United States (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effingham, Illinois, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Merced, California, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taunton, Massachusetts, United States (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Atlanta, Georgia, United States (1)(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Atglen, Pennsylvania, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
East Greenville, Pennsylvania, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Franklin, Wisconsin, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fernley, Nevada, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Westampton, New Jersey, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fairfield, Pennsylvania, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dickson, Tennessee, United States (3). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Riverside, California, United States (2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pewaukee, Wisconsin, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chalfont, Pennsylvania, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
New Berlin, Wisconsin, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Hazleton, Pennsylvania, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dallas, Texas, United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Midland, Michigan, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
York, Pennsylvania, United States (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lufkin, Texas, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loveland, Colorado, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shakopee, Minnesota, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
East Longmeadow, Massachusetts, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Burlington, Wisconsin, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cranbury, New Jersey, United States (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Columbus, Ohio, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Greenville, Michigan, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Portland, Oregon, United States (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Waukee, Iowa, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Manassas, Virginia, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nashville, Tennessee, United States (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charlotte, North Carolina, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valdosta, Georgia, United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salt Lake City, Utah, United States (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

______________________________

(1)  Leased facilities

(2) 

Includes both owned and leased facilities

(3)  Manufacturing operations have been closed and operations have ceased subsequent to December 31, 2014

34

2,174,000
1,970,000
1,953,000
1,571,000
1,066,000
1,025,000
1,010,000
911,000
788,000
786,000
652,000
623,000
579,000
508,000
504,000
433,000
427,000
425,000
418,000
410,000
371,000
337,000
318,000
309,000
303,000
299,000
295,000
250,000
222,000
205,000
203,000
170,000
170,000
165,000
159,000
145,000
145,000
141,000
138,000
125,000
118,000
108,000
107,000
106,000
106,000
104,000

Outside of the United States, the Company operated 10 owned or leased manufacturing facilities encompassing 

approximately 1,950,000 square feet as of December 31, 2014.  The following table lists the Company's international 
operating locations as of December 31, 2014, with manufacturing facilities totaling over 100,000 square feet, all of 
which are owned except where noted:

International Locations

Size (Square Feet)

Wyszkow, Poland. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Xochimilco, Mexico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buenos Aires, Argentina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lima, Peru . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bogota, Colombia (2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pilar, Argentina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
El Marquez (Queretaro), Mexico (3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

616,000
275,000
270,000
207,000
184,000
116,000
115,000

______________________________

(1)  Leased facilities

(2) 

Includes both owned and leased facilities

(3)  Manufacturing operations have been closed and operations have ceased subsequent to December 31, 2014

Item 3. 

Legal Proceedings

Quad/Graphics is subject to various legal actions, administrative proceedings and claims arising out of the 

ordinary course of business.  Quad/Graphics believes that such unresolved legal actions, proceedings and claims will not 
materially adversely affect its results of operations, financial condition or cash flows.

Item 4. 

Mine Safety Disclosures

Not applicable.

35

[This page has been left blank intentionally.]

36

Item 5.  Market for the Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of 

PART II

Equity Securities

Capital Stock and Dividends

Quad/Graphics' authorized capital stock consists of 80.0 million shares of class A stock; 80.0 million shares of 
class B stock; 20.0 million shares of class C common stock; and 0.5 million shares of preferred stock.  The Company's 
outstanding capital stock as of December 31, 2014, consisted of 34.7 million shares of class A stock; 14.2 million shares 
of class B stock; no shares of class C common stock; and no shares of preferred stock.  As of February 19, 2015, there 
were 2,472 record holders of the class A stock and 26 record holders of the class B stock.

The Company's class A stock is listed on the NYSE under the symbol "QUAD".  The class A stock is entitled to 

one vote per share.

The Company's class B stock is held by certain members of the Quadracci family or trusts for their benefit (and 

can only be voluntarily transferred to the Company or to a member of the Quadracci "family group," as defined in the 
Company's amended and restated articles of incorporation; and any transfer in violation of the Company's amended and 
restated articles of incorporation results in the automatic conversion of such class B stock into class A stock).  The class 
B stock is entitled to ten votes per share.  Each share of class B stock may, at the option of the holder, be converted at 
any time into one share of class A stock.  There is no public trading market for the class B stock.

The Company's class C common stock was held by the Quad/Graphics Employee Stock Ownership Plan 

("ESOP") (and can only be owned by, or transferred to, a Company employee benefit plan which is intended to satisfy 
the qualification requirements of Section 401 of the Internal Revenue Code).  In August 2012, all outstanding shares of 
class C stock were converted into shares of class A stock.

Pursuant to the Company's amended and restated articles of incorporation, each outstanding class of common 

stock has equal rights with respect to cash dividends.  Pursuant to the Company's debt facilities, the Company is subject 
to limitations on dividends and repurchases of capital stock.  If the Company's total leverage ratio (as defined in the 
Company's Senior Secured Credit Facility) is greater than 3.00 to 1.00, the Company is prohibited from making greater 
than $120.0 million of annual dividend payments, capital stock repurchases and certain other payments.  If the total 
leverage ratio is less than 3.00 to 1.00, there are no such restrictions.  For the twelve months ended December 31, 2014, 
there were no such restrictions as the Company's leverage ratio was 2.57 to 1.00.

The high and low closing sales prices of the Company's class A stock during each quarter and the quarterly 

dividends paid per share of each class of common stock then outstanding during the years ended December 31, 2014 and 
2013, are contained in the chart below:

Dividends Paid

2014

2013

2014

2013

High

Low

High

Low

Class A Closing Stock Prices

First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . $
Second Quarter . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter. . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter. . . . . . . . . . . . . . . . . . . . . . . .

$

0.30
0.30
0.30
0.30

$

0.30
0.30
0.30
0.30

$

26.39
23.64
22.71
23.30

$

21.89
19.30
19.25
18.26

$

24.42
24.56
33.84
36.56

20.15
19.69
24.30
24.02

Securities Authorized For Issuance Under Equity Compensation Plans

See Part III, Item 12, "Security Ownership of Certain Beneficial Owners and Management and Related 

Shareholder Matters," of this Annual Report on Form 10-K for certain information regarding the Company's equity 
compensation plans.

37

Issuer Purchases of Equity Securities

On September 6, 2011, the Company's board of directors authorized a share repurchase program of up to 

$100.0 million of the Company's outstanding class A stock.  Under the authorization, share repurchases may be made at 
the Company's discretion, from time to time, in the open market and/or in privately negotiated transactions as permitted 
by federal securities laws and other legal requirements.  The timing, manner, price and amount of any repurchase will 
depend on economic and market conditions, share price, trading volume, applicable legal requirements and other factors.  
The program may be suspended or discontinued at any time.  There were no stock repurchases made during the three 
months ended December 31, 2014.  As of December 31, 2014, there were $91.8 million of authorized repurchases 
remaining under the program.

Stock Performance Information

The following graph compares cumulative shareholder return on Quad/Graphics' class A stock since July 6, 

2010 (the date on which Quad/Graphics' class A stock was first publicly traded), as compared to the Standard & Poor's 
MidCap 400 Index and Standard & Poor's 1500 Commercial Printing Index over the same period.  The graph assumes a 
$100.00 investment in Quad/Graphics common stock at $48.00, which was the closing market price per share on the first 
day of trading.  It also assumes that all dividends are reinvested.  The comparison in the graph below is based upon 
historical stock performance and should not be considered indicative of future stockholder returns.

Indexed Returns

Base Period
7/6/2010

Quad/Graphics, Inc. . . . . . . . . . . . . . . . . . $
S&P MidCap 400 Index. . . . . . . . . . . . . .
S&P 1500 Commercial Printing Index . .

100.00
100.00
100.00

12/31/2010
85.96
$
130.51
116.67

12/31/2011
30.69
$
128.25
108.04

12/31/2012
51.13
$
151.18
97.66

12/31/2013
71.47
$
201.82
198.56

12/31/2014
63.64
$
221.54
203.28

38

Item 6. 

Selected Financial Data

The selected consolidated statements of operations data for the years ended December 31, 2014, 2013 and 2012, 

and the selected consolidated balance sheets data at December 31, 2014 and 2013, are derived from the audited 
consolidated financial statements of the Company included in Item 8, "Financial Statements and Supplementary Data," 
of this Annual Report on Form 10-K.  The selected consolidated statements of operations data for the years ended 
December 31, 2011 and 2010, and the consolidated balance sheets data at December 31, 2012, 2011 and 2010, are 
derived from audited consolidated financial statements not included herein.

SELECTED FINANCIAL DATA

(In millions, except per share data)

2014

2013

2012

2011

2010

Consolidated Statements of Operations Data:
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 4,862.4
Operating income from continuing operations(1) . . . . . . . . . . . . . . . . . . .
141.3
Net earnings (loss) attributable to Quad/Graphics common
shareholders:

$ 4,795.9
142.2

$ 4,094.0
106.5

$ 4,324.6
156.9

$ 3,185.8
61.6

From continuing operations(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
From discontinued operations(3). . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings (loss)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Earnings (loss) per diluted share attributable to Quad/Graphics
common shareholders:

From continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
From discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings (loss) per diluted share . . . . . . . . . . . . . . . . . . . . . . . . . $

18.6
—
18.6

0.38
—
0.38

32.5
—
32.5

0.65
—
0.65

$

$

$

56.6
30.8
87.4

1.13
0.65
1.78

(8.3)
(38.6)
(46.9)

(0.18)
(0.82)
(1.00)

$

$

$

(245.5) (2)
(4.6)
(250.1) (2)

(6.55)
(0.12)
(6.67)

$

$

$

$

$

$

Consolidated Balance Sheets Data:
Total assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 4,077.2
Long-term debt and capital lease obligations (excluding current
portion). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,329.4

$ 4,165.7

$ 4,098.9

$ 4,735.2

$ 4,947.0

1,272.2

1,227.0

1,367.7

1,461.6

Other Financial Data:
Dividends per share of common stock(4) . . . . . . . . . . . . . . . . . . . . . . . . . $
Cash distributions per share of common stock in connection with the
acquisition of World Color Press. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

______________________________

1.20

$

1.20

$

3.00

$

0.60

$

0.50

—

—

—

—

4.98

(1)  Includes restructuring, impairment and transaction-related charges of $67.3 million, $95.3 million, $118.3 million, $114.0 million 

and $147.5 million for the years ended December 31, 2014, 2013, 2012, 2011 and 2010, respectively.

(2)  In connection with the July 2, 2010, acquisition of World Color Press and the public registration of the Quad/Graphics class A 
stock, the Company changed the tax status of certain entities within the Quad/Graphics legal structure to C corporation status 
under the provisions of the Internal Revenue Code.  From that point forward, these entities are subject to federal and state income 
taxes.  The impact from the conversion to C corporation status resulted in the recognition of net short-term deferred tax assets of 
$23.6 million, net long-term deferred tax liabilities of $223.3 million, an increase in accumulated other comprehensive loss due to 
the impact of foreign currency translation of $0.8 million, and recognition of income tax expense for the year ended December 
31, 2010 of $200.5 million.

(3)  The results of operations of the Company's Canadian operations have been reported as discontinued operations for all periods 

presented.  Loss from discontinued operations, net of tax, decreased $35.4 million during the year ended December 31, 2012, to a 
$3.2 million loss, which primarily reflects the sale of the Company's Canadian operations on March 1, 2012, and the effect of 
reporting two months of activity as opposed to twelve months for the year ended December 31, 2011.  This $3.2 million loss was 
offset by a gain on disposal of discontinued operations, net of tax, of $34.0 million, resulting in $30.8 million of earnings from 
discontinued operations for the year ended December 31, 2012.

(4)  Dividends per share of common stock in 2012 includes a special dividend of $2.00 per share, which was declared and paid in 

December 2012.  Excludes aggregate tax distributions declared to S corporation shareholders of $2.7 million and $5.2 million for 
the years ended December 31, 2011 and 2010, respectively.  There were no tax distributions declared to S corporation 
shareholders for the years ended December 31, 2014, 2013 and 2012.  Amounts also exclude the July 2, 2010 cash distribution of 
$4.98 per share of class A stock, class B stock and class C stock to the pre-World Color Press acquisition shareholders of Quad/
Graphics.

39

Item 7. 

Management's Discussion and Analysis of Financial Condition and Results of Operations

The following discussion of the financial condition and results of operations of Quad/Graphics should be read 

together with the Quad/Graphics audited consolidated financial statements for each of the three years in the period ended 
December 31, 2014, including the notes thereto, included in Item 8, "Financial Statements and Supplementary Data," of 
this Annual Report on Form 10-K.  This discussion contains forward-looking statements that reflect the Company's 
plans, estimates and beliefs.  The Company's actual results could differ materially from those discussed in these forward-
looking statements.  Factors that could cause or contribute to these differences include, but are not limited to, those 
discussed in "Forward-Looking Statements" and Part I, Item 1A, "Risk Factors," included earlier within this Annual 
Report on Form 10-K.

Management's discussion and analysis of financial condition and results of operations is provided as a 

supplement to the Company's consolidated financial statements and accompanying notes to help provide an 
understanding of the Company's financial condition, the changes in the Company's financial condition and the 
Company's results of operations.  This discussion and analysis is organized as follows:

•  Overview.  This section includes a general description of the Company's business and segments, an 
overview of key performance metrics the Company's management measures and utilizes to evaluate 
business performance, and an overview of trends affecting the Company, including management's actions 
related to the trends.

•  Results of Operations.  This section contains an analysis of the Company's results of operations by 

comparing the results for (1) the year ended December 31, 2014, to the year ended December 31, 2013, and 
(2) the year ended December 31, 2013, to the year ended December 31, 2012.  The comparability of the 
Company's results of operations between periods was significantly impacted by acquisitions, including the 
2013 acquisitions of Vertis, Novia, Proteus and Transpak Corporation ("Transpak") and the 2014 
acquisitions of Brown Printing and UniGraphic.  The results of operations of all acquisitions are included in 
the Company's consolidated results prospectively from their respective acquisition dates.  Forward-looking 
statements providing a general description of recent and projected industry and company developments that 
are important to understanding the Company's results of operations are included in this section.  This 
section also provides a discussion of EBITDA and EBITDA margin, financial measures not prepared in 
accordance with accounting principles generally accepted in the United States of America ("GAAP") that 
the Company uses to assess the performance of its business.

• 

Liquidity and Capital Resources.  This section provides an analysis of the Company's capitalization, cash 
flows, a statement about off-balance sheet arrangements, and a discussion and table of outstanding debt and 
commitments.  The cash flows of the Company's Canadian operations which were sold to Transcontinental 
have not been reported as discontinued operations and thus are included in all cash flow analysis through 
the disposition date of March 1, 2012.  Forward-looking statements important to understanding the 
Company's financial condition are also included in this section.  This section also provides a discussion of 
Free Cash Flow and Debt Leverage Ratio, non-GAAP financial measures that the Company uses to assess 
liquidity and capital allocation and deployment.

•  Critical Accounting Policies and Estimates.  This section contains a discussion of the accounting policies 

that the Company's management believes are important to the Company's financial condition and results of 
operations, as well as allowances and reserves that require significant judgment and estimates on the part of 
the Company's management.  In addition, all of the Company's significant accounting policies, including 
critical accounting policies, are summarized in Note 1, "Basis of Presentation and Summary of Significant 
Accounting Policies," to the consolidated financial statements in Item 8, "Financial Statements and 
Supplementary Data," of this Annual Report on Form 10-K.

•  New Accounting Pronouncements.  This section provides a discussion of new accounting pronouncements 

and the anticipated impact of those accounting pronouncements to the Company's consolidated financial 
statements.

40

Overview

Business Overview

Quad/Graphics is a leading global provider of print and media solutions.  With consultative ideas, worldwide 

capabilities, leading-edge technology and single-source simplicity, the Company believes it has the resources and 
knowledge to help a wide variety of clients in vertical industries, including, but not limited to, retail, publishing, 
insurance, financial and healthcare.  The Company's diverse range of print and related products, services and solutions in 
North America, South America and Europe primarily include:

•  Print Solutions.  Including retail inserts, publications, catalogs, special interest publications, journals, direct 
mail, books, directories, in-store marketing, packaging, newspapers, custom products, other commercial 
and specialty printed products and paper services.

• 

Logistics Services.  Including mailing solutions, postal consultation, delivery optimization and hygiene 
services, delivery monitoring and tracking, and distribution, logistics and transportation services.

•  Digital Solutions.  Including email, image recognition, near-field communication technology, mobile apps, 

mobile websites and digital publishing.

• 

Strategy.  Including brand, campaign and media planning and placement.

•  Data.  Including data insights, segmentation and response analysis.

•  Creative.  Including concept and design, page layout and production, copywriting, interactive solutions, 

photography, retouching, and video production and optimization.

•  Workflow.  Including content management, process management, facilities management services, color 

management, and digital file processing and proofing.

Quad/Graphics remains focused on five primary strategic goals that support its objective to transform the 

Company and drive performance through innovation.  The Company believes these strategic goals will allow it to be 
successful despite ongoing industry challenges.  These goals are summarized as follows:

• 

Strengthen the Core.  Quad/Graphics core print categories—retail inserts, magazines, catalogs, books and 
directories—have been under pressure in recent years, but remain foundational to most marketer's and 
publisher's business strategies and generate a significant amount of Free Cash Flow for the Company.  
Using a disciplined return on capital framework, Quad/Graphics makes significant ongoing investments in 
its core manufacturing and distribution platform including equipment automation and continuous process 
improvements, resulting in what it believes is one of the most integrated, automated, efficient and modern 
manufacturing platforms in the industry.  The Company's ability to maintain the strength of its core product 
lines promotes continued value creation to support future growth opportunities.

•  Grow the Business Profitably.  The Company believes it is well positioned to grow the business profitably 

through ongoing innovation, organic growth and disciplined acquisitions.  Regarding acquisitions, Quad/
Graphics continues to take a disciplined approach to pursue opportunities that expand the Company's 
business into new product categories and geographies, transform an existing product, or create value-driven 
industry consolidation.  The Company will also look to continue to capitalize on growth opportunities 
through ongoing investments and innovations in Quad/Graphics existing platform, in addition to helping 
marketer's and publisher's deliver their brands consistently across multiple media channels.

•  Walk in the Shoes of our Clients.  The Company is focused on creating a client experience that creates 
loyalty to the Quad/Graphics brand by partnering with our clients to fully understand their internal 
processes, marketing strategies and challenges so the Company can better deliver the solutions that will 

41

help them achieve their business objectives.  As a business solutions consultant, Quad/Graphics examines 
everything from clients marketing strategy—including how clients manage their customer data—to 
production and marketing workflow processes.  Through a consultative approach, the Company's ultimate 
goal is to help clients lower their operating costs, improve productivity and decrease time to market, while 
providing revenue generating ideas and omnichannel strategies.

•  Engage Employees.  Quad/Graphics' looks to engage employees through the Company's unique corporate 

culture, which encourages employees to take pride and ownership in their work, take advantage of 
continuous learning and job advancement opportunities, share knowledge by mentoring others, and 
innovate solutions.  One key way the Company drives employee engagement is by acting on employee 
feedback gathered through daily conversations, surveys, roundtable discussions and open forums at 
Company and departmental meetings.

•  Enhance Financial Strength and Create Shareholder Value.  Quad/Graphics follows a disciplined approach 
to maintaining and enhancing financial strength to create shareholder value, which is essential given 
ongoing industry challenges.  This key strategic goal is centered on the Company's ability to maximize Free 
Cash Flow, net earnings and EBITDA; maintain consistent financial policies to ensure a strong balance 
sheet and liquidity level; and retain the financial flexibility needed to strategically allocate and deploy 
capital as circumstances change.

Quad/Graphics operates primarily in the commercial print portion of the printing industry, with related product 
and service offerings designed to offer clients complete solutions for communicating their message to target audiences.  
The Company's operating and reportable segments are aligned with how the chief operating decision maker of the 
Company currently manages the business.  The Company's reportable and operating segments are summarized below.

The United States Print and Related Services segment is predominantly comprised of the Company's United 

States printing operations and is managed as one integrated platform.  This includes consumer magazines, catalogs, retail 
inserts, special interest publications, journals, direct mail, books, directories, in-store marketing, packaging, and other 
commercial and specialty printed products, together with the related service offerings, including marketing strategy, 
media planning and placement, data insights, response analytics services, creative services, videography, photography, 
workflow solutions, digital imaging, facilities management services, digital publishing, interactive print solutions 
including image recognition and near field communication technology, mailing, distribution, logistics, and data 
optimization and hygiene services.  This segment also includes the design, development, manufacture and service of 
printing-related auxiliary equipment, as well as the manufacture of ink.  The United States Print and Related Services 
segment accounted for approximately 91% of the Company's consolidated net sales during the year ended December 31, 
2014.

The International segment consists of the Company's printing operations in Europe and Latin America, 

including operations in Poland, Argentina, Brazil, Chile, Colombia, Mexico and Peru.  This segment provides printed 
products and related services consistent with the United States Print and Related Services segment, with the exception of 
printing-related auxiliary equipment, which is included in the United States Print and Related Services segment.  The 
International segment accounted for approximately 9% of the Company's consolidated net sales during the year ended 
December 31, 2014.

Corporate consists of unallocated general and administrative activities and associated expenses including, in 
part, executive, legal and finance.  In addition, in 2014 certain expenses and income from frozen employee retirement 
plans, such as pension and other postretirement benefits plans, are included in Corporate and not allocated to the 
operating segments.

42

Key Performance Metrics Overview

The Company's management believes the ability to generate net sales growth, profit increases and positive cash 

flow, while maintaining the appropriate level of debt, are key indicators of the successful execution of the Company's 
business strategy and will increase shareholder value.  The Company uses period over period net sales growth, EBITDA, 
EBITDA margin, net cash provided by operating activities, Free Cash Flow and Debt Leverage Ratio as metrics to 
measure operating performance, financial condition and liquidity.  EBITDA, EBITDA margin, Free Cash Flow and Debt 
Leverage Ratio are non-GAAP financial measures (see the definitions of EBITDA, EBITDA margin and the 
reconciliation of net earnings attributable to Quad/Graphics common shareholders to EBITDA in the "Results of 
Operations" section below, and see the definitions of Free Cash Flow and Debt Leverage Ratio, the reconciliation of net 
cash provided by operating activities to Free Cash Flow, and the calculation of Debt Leverage Ratio in the "Liquidity and 
Capital Resources" section below).

Net sales growth.  The Company uses period over period net sales growth as a key performance metric.  The 

Company's management assesses net sales growth based on the ability to generate increased net sales through increased 
sales to existing clients, sales to new clients, sales of new or expanded solutions to existing and new clients and 
opportunities to expand sales through strategic investments, including acquisitions.

EBITDA and EBITDA margin.  The Company uses EBITDA and EBITDA margin as metrics to assess operating 

performance.  The Company's management assesses EBITDA and EBITDA margin based on the ability to increase 
revenues while controlling variable expense growth.

Net cash provided by operating activities.  The Company uses net cash provided by operating activities as a 

metric to assess liquidity.  The Company's management assesses net cash provided by operating activities based on the 
ability to meet recurring cash obligations while increasing available cash to fund integration and restructuring 
requirements including acquired operations and other cost reduction activities, as well as to fund capital expenditures, 
debt service requirements, World Color Press single employer pension plan contributions, World Color Press MEPPs 
withdrawal liabilities, acquisitions and other investments in future growth and shareholder dividends.  Net cash provided 
by operating activities can be significantly impacted by the timing of non-recurring or infrequent receipts or 
expenditures.

Free Cash Flow.  The Company uses Free Cash Flow as a metric to assess liquidity and capital deployment.  

The Company's management assesses Free Cash Flow as a measure to quantify cash available for strategic capital 
allocation and deployment through investments in the business (acquisitions and strategic investments), for strengthening 
the balance sheet (debt reduction), and returning capital to the shareholders (dividends and share repurchases).  The 
priorities for capital allocation and deployment will change as circumstances dictate for the business, and Free Cash 
Flow can be significantly impacted by the Company's restructuring activities and other unusual items, such as payments 
related to completing the World Color Press bankruptcy process.

Debt Leverage Ratio.  The Company uses the Debt Leverage Ratio as a metric to assess liquidity and the 

flexibility of its balance sheet.  Consistent with other liquidity metrics, the Company monitors the Debt Leverage Ratio 
as a measure to determine the appropriate level of debt the Company believes is optimal to operate its business and, 
accordingly, to quantify debt capacity available for strategic capital allocation and deployment through investments in 
the business (capital expenditures and acquisitions), for strengthening the balance sheet (debt and pension liability 
reduction), and returning capital to the shareholders (dividends and share repurchases).  The priorities for capital 
allocation and deployment will change as circumstances dictate for the business, and the Debt Leverage Ratio can be 
significantly impacted by the amount and timing of large expenditures requiring debt financing, as well as changes in 
profitability.

43

Overview of Trends Affecting Quad/Graphics

Competition in the highly fragmented printing industry remains intense.  The industry has excess manufacturing 

capacity created by declines in industry volumes during the past recession which, in turn, has created continued 
downward pricing pressures.  In addition, digital delivery of documents and data, including the online distribution and 
hosting of media content and mobile technologies, offer alternatives to traditional delivery of printed documents. 
Increasing consumer acceptance of digital delivery of content has resulted in marketers and publishers allocating their 
marketing and advertising spend across the expanding selection of digital delivery options, which further reduces 
demand and contributes to industry overcapacity.  The Company also faces competition from print management firms, 
which look to streamline processes and reduce the overall print spend of the Company’s clients, as well as from strategic 
marketing firms focused on helping businesses integrate multiple channels into their marketing campaigns.

The Company believes that a disciplined approach for capital management and a strong balance sheet are 

critical to be able to invest in profitable growth opportunities and technological advances, thereby providing the highest 
return for shareholders.  Management balances the use of cash between compelling investment opportunities, 
deleveraging the Company's balance sheet (through reduction in debt and pension and postretirement obligations), and 
returns to shareholders (including a quarterly shareholder dividend that increased from $0.25 per share in 2012 to 
$0.30 per share in 2013 and 2014, as well as a $2.00 per share special dividend totaling $93.5 million paid in December 
2012).

The Company continues to remain disciplined with its debt leverage.  The Company's consolidated debt and 

capital leases increased by $18.8 million during the year ended December 31, 2014, despite borrowing $139.2 million for 
capital expenditures and $112.5 million to fund acquisitions (primarily the 2014 Brown and UniGraphic acquisitions).  
This is due to debt paydown resulting from the Company's operating cash flow generation.  The Company expects the 
Brown Printing acquisition to further contribute to the Company's cash generation, after expending the initial up-front 
integration costs in 2014, and, consistent with past consolidating acquisitions (such as World Color Press and Vertis) will 
help deleverage the Company's balance sheet over the long-term.  Since the Company completed the World Color Press 
acquisition in July 2010, the Company has reduced debt and capital leases by $369 million and has reduced the 
obligations for pension, postretirement and MEPPs by $325 million.

The Company has been working diligently to integrate acquired companies, thereby lowering its cost structure 
by consolidating its manufacturing platform into its most efficient facilities, as well as realizing purchasing, mailing and 
logistics efficiencies by centralizing and consolidating print manufacturing volumes and eliminating redundancies in its 
administrative and corporate operations.  These efforts include the deployment of the Company's Smartools® platform to 
streamline workflows and improve data visibility across the consolidated platform.  In addition, restructuring actions 
initiated by the Company beginning in 2010 have resulted in the announcement of 25 plant closures and have reduced 
headcount by approximately 8,300 employees through December 31, 2014.

In addition to cost savings through acquisition-related synergies, the Company continues its focus on cost 
reductions through Lean Manufacturing and Continuous Improvement initiatives, both on the production floor and 
administrative support, in order to achieve improved efficiencies, reduce waste, lower overall operating costs, enhance 
quality and timeliness and create a safer work environment for the Company's employees.

Postal costs are a significant component of the cost structures of many of the Company's clients and potential 

clients, and postal rate changes can influence the number of pieces that these clients are willing to print and mail.  In 
January 2014, the USPS implemented a temporary two-year exigent postage rate increase of 6.0% (includes the normal 
and expected annual CPI increase of 1.7% and an additional 4.3% temporary exigent increase).  In January 2015, the 
USPS filed a proposal with the PRC for an April 26, 2015 CPI increase of 2.0%.  Quad/Graphics has invested 
significantly in its mail preparation and distribution capabilities to mitigate the impact of increases in postage costs, and 
to help clients successfully navigate the ever-changing postal environment.  Through its data analytics, unique software 
to merge mailstreams on a large scale, advanced finishing capabilities and technology, and in-house transportation and 
logistics operations, the Company manages the mail preparation and distribution of most of its clients' products to 
maximize efficiency and partially reduce these costs, however the net impact of increasing postal costs may create a 
decrease in client demand for print and mail products.

44

In this increasingly multichannel marketplace, the Company believes that the printing industry will need to 
make capital investments in new technologies, such as those to deliver targeted and customized print solutions and to 
deploy multichannel marketing campaigns through the integration of new media.  The Company believes its ongoing 
commitment to technology has been paramount in delivering high-quality and relevant offerings to its customers, as well 
as driving production efficiencies in response to continued downward print pricing pressures.  The Company invested 
$139 million in capital projects in 2014, and intends to invest $145 million to $165 million in new capital projects in 
2015.

When making capital investment decisions, management undertakes a thorough process aimed at driving the 

strongest contribution to long-term profitability, whether those are fixed asset additions, organic growth opportunities, or 
acquisitions.  Some recent examples of capital investments made by the Company include:

•  The Company announced its plan to invest in multiple high-speed color digital web presses on January 14, 
2015, as part of a three-year strategy to transform the Company's book platform that includes 20 or more of 
the widest, most productive digital web presses available in the marketplace today.

•  The Company completed the $100 million acquisition of Brown Printing on May 30, 2014.  Brown Printing 
provides magazine and catalog printing, distribution services and integrated media solutions to magazine 
publishers and catalog marketers in the United States.

•  The Company completed the acquisition of UniGraphic, a commercial and specialty printing company 

based in the Boston metro area on February 5, 2014 for a net purchase price of $11 million.  UniGraphic 
offers commercial and specialty printing, in-store marketing, digital and fulfillment solutions for a wide 
variety of industries including arts and entertainment, education, financial, food, healthcare, mass media, 
pharmaceutical and retail.  The acquisition expands Quad/Graphics capabilities in the commercial and 
specialty printing market and strengthens the Company's ability to service national retailers' large-format 
and in-store marketing needs, adding an East Coast presence to Quad/Graphics existing Midwest and West 
Coast locations.

•  The Company completed the $49 million acquisition of Wisconsin-based Proteus as well as its sister 

company Transpak on December 18, 2013.  Proteus is a designer and manufacturer of high-end paperboard 
packaging, offering packaging solutions for a wide variety of industries, including automotive, 
biotechnology, food, personal care, pharmaceuticals, software and electronics.  Transpak is a full-service 
industrial packaging company, offering crating, packaging, warehousing, distribution and logistics services 
to destinations worldwide.  Through the acquisition of the two companies, Quad/Graphics expanded its 
capabilities to serve the packaging market.

•  The Company completed the $13 million acquisition of Novia, an Indianapolis, Indiana healthcare 

solutions company, on November 7, 2013.  Novia develops and manages onsite and shared primary care 
clinics for small to medium sized companies and the public sector, such as school districts and city and 
county governments.

•  The Company completed its acquisition of substantially all of the assets of Vertis, a provider of retail 
advertising inserts, direct marketing and in-store marketing solutions, on January 16, 2013.  The 
$265 million purchase price included the payment of $95 million for current assets that were in excess of 
normalized working capital requirements, for a net purchase price of $170 million.  The Company believes 
the acquisition of Vertis strengthened its client offering with an enhanced range of products and services, 
and also increased manufacturing flexibility and distribution efficiencies from an extended geographic 
footprint in the United States.

•  The Company entered into a $18 million strategic partnership with India-based Manipal Technologies 
Limited ("ManipalTech"), through the purchase of a minority equity ownership interest, on March 28, 
2012.  ManipalTech is one of India's largest providers of printing services and supports clients' marketing, 

45

branding and communication needs through print services and technology solutions.  The strategic 
investment expanded Quad/Graphics' geographic reach to Asia and broadened its product and service 
scope.

The Company is subject to seasonality in its quarterly results as net sales and operating income are higher in the 

third and fourth quarters of the calendar year as compared to the first and second quarters.  The fourth quarter is the 
highest seasonal quarter for cash flows from operating activities and Free Cash Flow due to the reduction of working 
capital requirements that reach peak levels during the third quarter.  Seasonality is driven by increased magazine 
advertising page counts, retail inserts, catalogs and books primarily due to back-to-school and holiday-related advertising 
and promotions.  The Company expects this seasonality impact to continue in future years.

46

Results of Operations for the Year Ended December 31, 2014 Compared to the Year Ended December 31, 2013

Summary Results

The Company's operating income from continuing operations, operating margin, net earnings attributable to 

Quad/Graphics common shareholders (computed using a 40% normalized tax rate) and diluted earnings per share 
attributable to Quad/Graphics common shareholders for the year ended December 31, 2014, changed from the year 
ended December 31, 2013, as follows (dollars in millions, except per share data):

Operating Income
from Continuing
Operations

Operating Margin

Net Earnings
Attributable to
Quad/Graphics
Common
Shareholders

Earnings 
Per Share
Attributable to
Quad/
Graphics Common
Shareholders—
Diluted

For the year ended December 31, 2013 . . . . . $

2014 restructuring, impairment and 
transaction-related charges(1) . . . . . . . . . . . . .
2013 restructuring, impairment and 
transaction-related charges(2) . . . . . . . . . . . . .
Increase in interest expense(3) . . . . . . . . . . . . .
Increase in loss on debt extinguishment(4) . . .
Impact of income taxes(5) . . . . . . . . . . . . . . . .
Decrease attributable to investments in 
unconsolidated entities and noncontrolling 
interests, net of tax(6) . . . . . . . . . . . . . . . . . . . .
Decrease in operating income(7) . . . . . . . . . . .
For the year ended December 31, 2014 . . . . . $

______________________________

142.2

(67.3)

95.3

N/A

N/A

N/A

N/A

(28.9)

141.3

3.0 % $

32.5

$

(1.4)%

2.0 %

N/A

N/A

N/A

N/A

(0.7)%

(40.4)

57.2

(4.4)

(4.3)

(3.1)

(1.5)

(17.4)

2.9 % $

18.6

$

0.65

(0.83)

1.19

(0.09)

(0.09)

(0.06)

(0.03)

(0.36)

0.38

(1)  Restructuring, impairment and transaction-related charges of $67.3 million incurred during the year ended December 31, 2014, 

included:

a. 

b. 

c. 

d. 

$30.6 million of employee termination charges related to workforce reductions through facility consolidations and 
involuntary separation programs;

$14.4 million of impairment charges including: (1) $8.0 million of impairment charges for machinery and equipment 
no longer being utilized in production as a result of facility consolidations including Atlanta, Georgia; Dickson, 
Tennessee; Mexico City, Mexico; Pomona, California; and St. Cloud, Minnesota, as well as other capacity reduction 
restructuring initiatives and (2) $6.4 million of land and building impairment charges primarily related to the Bristol, 
Pennsylvania and Dickson, Tennessee plant closures;

$2.6 million of transaction-related charges consisting of professional service fees for business acquisition and 
divestiture activities, which primarily includes professional service fees for the acquisitions of Brown Printing and 
UniGraphic;

$11.2 million of acquisition-related integration costs primarily related to preparing existing facilities to meet new 
production requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies; and

e. 

$8.5 million of other restructuring charges, including costs to maintain and exit closed facilities, as well as lease exit 
charges, presented net of a $4.9 million gain from the termination of the postretirement medical benefit plan.

The Company expects to incur additional restructuring and integration costs in future reporting periods in connection with 
eliminating excess manufacturing capacity and properly aligning its cost structure in conjunction with the Company's acquisitions 
and strategic investments, and other cost reduction programs.

47

 
(2)  Restructuring, impairment and transaction-related charges of $95.3 million incurred during the year ended December 31, 2013, 

included:

a. 

b. 

c. 

d. 

$15.7 million of employee termination charges related to workforce reductions through facility consolidations and 
involuntary separation programs;

$21.8 million of impairment charges including: (1) $11.7 million of impairment charges for machinery and equipment 
no longer being utilized in production as a result of facility consolidations including Dubuque, Iowa; Jonesboro, 
Arkansas; Pittsburg, California and Vancouver, British Columbia, Canada, as well as other capacity reduction 
restructuring initiatives and (2) $10.1 million of land and building impairment charges primarily related to the Corinth, 
Mississippi; Marengo, Iowa and Mexico City, Mexico plant closures;

$4.0 million of transaction-related charges consisting of professional service fees for business acquisition and 
divestiture activities, which primarily includes professional service fees for the acquisitions of Vertis, Proteus and 
Transpak;

$25.2 million of acquisition-related integration costs primarily related to preparing existing facilities to meet new 
production requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies; and

e. 

$28.6 million of other restructuring charges, including costs to maintain and exit closed facilities, as well as lease exit 
charges, presented net of a $2.1 million pension plan settlement gain.

(3)  Interest expense increased $7.4 million ($4.4 million, net of tax) during the year ended December 31, 2014, to $92.9 million.  

This change was due to a higher weighted average interest rate on borrowings due to the debt financing completed on April 28, 
2014, and increased debt levels in 2014 as compared to 2013, primarily related to acquisitions.

(4)  A non-recurring $7.2 million loss on debt extinguishment ($4.3 million, net of tax) was recognized during the year ended 
December 31, 2014, primarily related to the $1.9 billion debt financing arrangements completed on April 28, 2014.  The 
$7.2 million represents certain debt issuance costs that were expensed.

(5)  The incremental income tax expense of $3.1 million above the normalized amount as calculated in the following table is 
primarily due to: (1) $6.8 million of income tax expense recorded in 2014 to establish a valuation allowance for certain 
operations in Mexico, (2) a $5.2 million decrease in domestic deductions and (3) $1.6 million of one-time foreign benefits in 
2013, partially offset by (4) a $10.5 million tax benefit from reversal of reserves for unrecognized tax benefits related to audit 
settlements or the expiration of the applicable statutes of limitations.

Earnings before income taxes and equity in loss of unconsolidated entities . . . . . $

41.2

$

56.7

$

40% normalized tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax expense at 40% normalized tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . .

40.0%

16.5

Income tax expense from the consolidated statements of operations . . . . . . . . . . .

20.2

40.0%

22.7

23.3

(15.5)

40.0%

(6.2)

3.1

Year Ended December 31,

2014

2013

$ Change

Incremental income tax expense above normalized amount. . . . . . . . . . . . . . . . . . $

(3.7)

$

(0.6)

$

(3.1)

(6)  The decrease attributable to investments in unconsolidated entities and noncontrolling interests, net of tax, of $1.5 million during 
the year ended December 31, 2014, was primarily due to a decrease of $1.3 million of excluded noncontrolling interest loss in the 
Company's consolidated statements of operations related to the Company's ownership in Argentina due to the Company 
increasing its ownership share from 85% to 100%.

(7)  Operating income, excluding restructuring, impairment and transaction-related charges, decreased $28.9 million ($17.4 million, 
net of tax) primarily due to a decline in earnings from ongoing industry volume and pricing pressures, as well as $9.5 million in 
net gains in 2013 that did not repeat in 2014 related to favorable legal, environmental and bankruptcy related settlements and a 
gain on the sale of Quad/Graphics' Brazilian operations in January 2013 to the Company's existing Brazilian joint venture with 
Plural Editoria e Grafica ("Plural").  These declines were partially offset by the operating results from the acquisition of Brown 

48

Printing and lower employee related costs, including labor productivity improvements.  The following discussion provides 
additional details.

Operating Results 

The following table sets forth certain information from the Company's consolidated statements of operations on 

an absolute dollar basis and as a relative percentage of total net sales for each noted period, together with the relative 
percentage change in such information between the periods set forth below:

Year Ended December 31,

2014

2013

(dollars in millions)

Amount

% of
Sales

Amount

% of
Sales

$ Change

%
Change

Net sales:

Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

4,197.5

86.3% $

4,186.6

87.3% $

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total net sales . . . . . . . . . . . . . . . . . . . . .

Cost of sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . .

Services . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of sales . . . . . . . . . . . . . . . . .

Selling, general & administrative expenses .

Depreciation and amortization . . . . . . . . . . .

Restructuring, impairment and transaction-
related charges. . . . . . . . . . . . . . . . . . . . . . . .

664.9

4,862.4

3,421.4

470.5

3,891.9

425.5

336.4

67.3

Total operating expenses . . . . . . . . . . . . .

4,721.1

13.7%

100.0%

609.3

4,795.9

12.7%

100.0%

70.3%

9.7%

80.0%

8.8%

6.9%

1.4%

97.1%

3,360.1

441.8

3,801.9

416.0

340.5

95.3

4,653.7

70.1%

9.2%

79.3%

8.6%

7.1%

2.0%

97.0%

Operating income from continuing operations. . $

141.3

2.9% $

142.2

3.0% $

10.9

55.6

66.5

61.3

28.7

90.0

9.5

0.3 %

9.1 %

1.4 %

1.8 %

6.5 %

2.4 %

2.3 %

(4.1)

(1.2)%

(28.0)

67.4

(0.9)

(29.4)%

1.4 %

(0.6)%

Net Sales

Product sales increased $10.9 million, or 0.3%, for the year ended December 31, 2014, compared to the year 
ended December 31, 2013, primarily due to a $253.7 million increase from acquisitions, primarily the Brown Printing 
acquisition completed on May 30, 2014.  This increase was partially offset by a $181.2 million decrease in product sales 
in the Company's United States core print and specialty print product lines due to ongoing volume and pricing pressures, 
$33.9 million in lower paper sales and $22.5 million in foreign exchange losses.

Service sales, which primarily consist of imaging, logistics and distribution services, increased $55.6 million, or 

9.1%, for the year ended December 31, 2014, compared to the year ended December 31, 2013, primarily due to 
$33.3 million in increased sales of QuadMed medical services and $22.3 million in increased logistics and imaging sales 
primarily resulting from acquisitions.

Cost of Sales

Cost of product sales increased $61.3 million, or 1.8%, for the year ended December 31, 2014, compared with 
the year ended December 31, 2013, primarily due to a $217.7 million increase from cost of product sales resulting from 
acquisitions, partially offset by lower print and paper volumes and lower employee-related costs in product lines owned 
more than a year.

49

Cost of product sales as a percentage of net sales increased to 70.3% for the year ended December 31, 2014, 

from 70.1% for the year ended December 31, 2013, primarily due to the Brown Printing acquisition, which operates with 
lower gross margins than the Company's historical gross margins.

Cost of service sales increased $28.7 million, or 6.5%, for the year ended December 31, 2014, compared with 

the year ended December 31, 2013, primarily due to $22.6 million in additional cost of service sales resulting from sales 
generated by the QuadMed medical services and a $9.5 million increase in freight costs, partially offset by a $5.1 million 
reduction in costs of service sales related to imaging.

Cost of service sales as a percentage of net sales increased to 9.7% for the year ended December 31, 2014, from 

9.2% for the year ended December 31, 2013, primarily due to increased costs of QuadMed medical services and 
increased freight costs.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased $9.5 million, or 2.3%, for the year ended December 31, 
2014, compared with the year ended December 31, 2013, primarily due to an $8.8 million increase in employee-related 
costs attributable to acquisitions (predominantly from the Brown Printing acquisition) and $7.7 million of net gains 
recorded in 2013 that did not repeat in 2014 or at the same level in 2014, including legal, environmental and bankruptcy 
related expenses as well as a $2.8 million gain on the sale of Quad/Graphics' Brazilian operations in January 2013 to the 
Company's existing Brazilian joint venture with Plural.  These increases were partially offset by a $3.4 million decrease 
in general administrative and professional fees and a $3.1 million reduction in sales promotion expense.  Selling, general 
and administrative expenses as a percentage of net sales increased from 8.6% to 8.8% between years due to the items 
discussed in the preceding sentence.

Depreciation and Amortization

Depreciation and amortization decreased $4.1 million, or 1.2%, for the year ended December 31, 2014, 

compared with the year ended December 31, 2013, primarily due to a $9.7 million decrease in depreciation expense.  
The decreased depreciation expense is a result of property, plant and equipment becoming fully depreciated over the past 
year, partially offset by depreciation of property, plant and equipment purchased in the Brown acquisition.  The decrease 
in depreciation expense was partially offset by a $5.6 million increase in amortization expense, primarily due to 
amortization of customer relationship intangible assets from the companies acquired during 2013 and 2014.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges decreased $28.0 million, or 29.4%, for the year ended 

December 31, 2014, compared with the year ended December 31, 2013, primarily due to a $20.1 million decrease in 
other restructuring charges, a $14.0 million decrease in acquisition-related integration costs, a $7.4 million decrease in 
impairment charges and a $1.4 million decrease in transaction-related charges, partially offset by a $14.9 million increase 
in employee termination charges.

Restructuring, impairment and transaction-related charges of $67.3 million incurred in the year ended 

December 31, 2014, included: (1) $30.6 million of employee termination charges related to workforce reductions 
through facility consolidations and involuntary separation programs, (2) $14.4 million of impairment charges, including 
$8.0 million of impairment charges for machinery and equipment no longer being utilized in production as a result of 
facility consolidations including Atlanta, Georgia; Dickson, Tennessee; Mexico City, Mexico; Pomona, California; and 
St. Cloud, Minnesota, as well as other capacity reduction restructuring initiatives and $6.4 million of land and building 
impairment charges primarily related to the Bristol, Pennsylvania and Dickson, Tennessee plant closures, (3) $2.6 million 
of transaction-related charges consisting of professional service fees for business acquisition and divestiture activities, 
which primarily includes professional service fees for the acquisitions of Brown Printing and UniGraphic, 
(4) $11.2 million of acquisition-related integration costs primarily related to preparing existing facilities to meet new 
production requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies and (5) $8.5 million of other restructuring charges, including costs to maintain and 

50

exit closed facilities, as well as lease exit charges, presented net of a $4.9 million gain from the termination of the 
postretirement medical benefit plan.

Restructuring, impairment and transaction-related charges of $95.3 million incurred in the year ended 

December 31, 2013, included: (1) $15.7 million of employee termination charges related to workforce reductions 
through facility consolidations and involuntary separation programs, (2) $21.8 million of impairment charges, including 
$11.7 million of impairment charges for machinery and equipment no longer being utilized in production as a result of 
facility consolidations including Dubuque, Iowa; Jonesboro, Arkansas; Pittsburg, California and Vancouver, British 
Columbia, Canada, as well as other capacity reduction restructuring initiatives and $10.1 million of land and building 
impairment charges primarily related to the Corinth, Mississippi; Marengo, Iowa and Mexico City, Mexico plant 
closures, (3) $4.0 million of transaction-related charges consisting of professional service fees for business acquisition 
and divestiture activities, which primarily includes professional service fees for the acquisitions of Vertis, Proteus and 
Transpak, (4) $25.2 million of acquisition-related integration costs primarily related to preparing existing facilities to 
meet new production requirements resulting from work transferring from closed plants, as well as other costs related to 
the integration of the acquired companies and (5) $28.6 million of other restructuring charges, including costs to 
maintain and exit closed facilities, as well as lease exit charges, presented net of a $2.1 million pension plan settlement 
gain.

EBITDA and EBITDA Margin—Consolidated

EBITDA and EBITDA margin for the year ended December 31, 2014, compared to the year ended 

December 31, 2013, were as follows:

Year Ended December 31,

2014

2013

Amount

% of Net Sales

Amount

% of Net Sales

(dollars in millions)

EBITDA and EBITDA margin. . . . . . . . . . . . . . . . . . . . . . $

468.1

9.6% $

481.8

10.0%

EBITDA decreased $13.7 million for the year ended December 31, 2014, compared to the year ended 

December 31, 2013, primarily due to: (1) ongoing volume and pricing pressures from excess capacity in the printing 
industry, (2) $11.3 million in net favorable gains in 2013, that did not repeat at the same level in 2014, (3) $9.5 million of 
increased selling, general and administrative expenses primarily from the Brown Printing acquisition, and (4) the 
$7.2 million loss on debt extinguishment recorded in 2014.  These impacts were partially offset by $28.0 million of 
decreased restructuring, impairment and transaction-related charges and the additional earnings on sales generated from 
acquisitions.  The EBITDA margin decreased from 10.0% for the year ended December 31, 2013, to 9.6% for the year 
ended December 31, 2014, primarily due to the margin impact from lower print pricing in product lines owned more than 
a year and the acquired Brown Printing operations, which operate with lower margins than the Company's historical 
margins.

51

EBITDA represents net earnings attributable to Quad/Graphics common shareholders, plus (i) interest expense, 

(ii) income tax expense (if applicable) and (iii) depreciation and amortization, and less income tax benefit (if applicable).  
EBITDA margin represents EBITDA as a percentage of net sales.  EBITDA and EBITDA margin are presented to 
provide additional information regarding Quad/Graphics' performance and because both are important measures by 
which Quad/Graphics gauges the profitability and assesses the performance of its business.  EBITDA and EBITDA 
margin are not measures of financial performance in accordance with GAAP.  EBITDA and EBITDA margin should not 
be considered alternatives to net earnings as a measure of operating performance or to cash flows provided by operating 
activities as a measure of liquidity.  Quad/Graphics' calculation of EBITDA and EBITDA margin may be different from 
the calculations used by other companies and therefore comparability may be limited.  A reconciliation of EBITDA to net 
earnings attributable to Quad/Graphics common shareholders follows:

Year Ended December 31,

2014

2013

(dollars in millions)

Net earnings attributable to Quad/Graphics common shareholders(1) . . . . . . . . . . . . . . . . . . . . . . . $
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EBITDA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

18.6
92.9
20.2
336.4
468.1

$

$

32.5
85.5
23.3
340.5
481.8

______________________________

(1)  Net earnings attributable to Quad/Graphics common shareholders includes the effects of:

a.  Restructuring, impairment and transaction-related charges of $67.3 million and $95.3 million for the years ended 

December 31, 2014 and 2013, respectively; and

b.  Loss on debt extinguishment of $7.2 million for the year ended December 31, 2014.

United States Print and Related Services

The following table summarizes net sales, operating income, operating margin and certain items impacting 

comparability within the United States Print and Related Services segment:

Year Ended December 31,

2014

2013

(dollars in millions)

Amount

Amount

$ Change

% Change

Net sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3,760.6

$

3,746.2

$

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income (including restructuring, impairment and
transaction-related charges). . . . . . . . . . . . . . . . . . . . . . . . . . . . .

645.2

197.9

593.5

230.7

Operating margin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4.5%

5.3%

Restructuring, impairment and transaction-related charges . . . . $

52.1

$

52.3

$

14.4

51.7

(32.8)

N/A

(0.2)

0.4 %

8.7 %

(14.2)%

N/A

(0.4)%

Net Sales

Product sales for the United States Print and Related Services segment increased $14.4 million, or 0.4%, for the 

year ended December 31, 2014, compared to the year ended December 31, 2013, primarily due to a $253.7 million 
increase from acquisitions.  This increase was partially offset by a $181.2 million decrease in product sales in the 
Company's core print and specialty print product lines owned more than a year due to ongoing volume and pricing 
pressures and a $45.6 million decrease in paper sales.

52

Service sales for the United States Print and Related Services segment increased $51.7 million, or 8.7%, for the 

year ended December 31, 2014, compared to the year ended December 31, 2013, primarily due to $33.3 million in 
increased sales of QuadMed medical services and $18.4 million in increased logistics and imaging sales primarily 
resulting from acquisitions.

Operating Income

Operating income for the United States Print and Related Services segment decreased $32.8 million, or 14.2%, 

for the year ended December 31, 2014, compared to the year ended December 31, 2013, primarily due to the ongoing 
volume and pricing pressures from excess capacity in the printing industry.  This decrease in operating income was 
partially offset by $30.1 million lower employee-related costs, including labor productivity improvements, and increased 
operating profit from acquisitions.

Operating margin for the United States Print and Related Services segment decreased to 4.5% for the year 

ended December 31, 2014, from 5.3% for the year ended December 31, 2013, primarily due to lower print volumes and 
pricing and the Brown acquisition, which operates with lower margins than the Company's historical margins.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges for the United States Print and Related Services 

segment for the year ended December 31, 2014, were $52.1 million, consisting of: (1) $19.9 million of employee 
termination charges related to workforce reductions through facility consolidations and involuntary separation programs, 
(2) $12.7 million of impairment charges, including $7.0 million of impairment charges for machinery and equipment no 
longer being utilized in production as a result of facility consolidations including Atlanta, Georgia; Dickson, Tennessee; 
Pomona, California; and St. Cloud, Minnesota, as well as other capacity reduction restructuring initiatives and 
$5.7 million of land and building impairment charges primarily related to the Bristol, Pennsylvania and Dickson, 
Tennessee plant closures, (3) $8.8 million of acquisition-related integration costs primarily related to preparing existing 
facilities to meet new production requirements resulting from work transferring from closed plants, as well as other costs 
related to the integration of the acquired companies and (4) $10.7 million of other restructuring charges, including costs 
to maintain and exit closed facilities, as well as lease exit charges.

Restructuring, impairment and transaction-related charges for the United States Print and Related Services 

segment for the year ended December 31, 2013, were $52.3 million, consisting of: (1) $10.0 million of employee 
termination charges related to workforce reductions through facility consolidations and involuntary separation programs, 
(2) $15.6 million of impairment charges, including $10.3 million of impairment charges for machinery and equipment no 
longer being utilized in production as a result of facility consolidations including Dubuque, Iowa; Jonesboro, Arkansas; 
Pittsburg, California and Vancouver, British Columbia, Canada, as well as other capacity reduction restructuring 
initiatives and $5.3 million of land and building impairment charges primarily related to the Corinth, Mississippi and 
Marengo, Iowa plant closures and (3) $26.7 million of other restructuring charges, including costs to maintain and exit 
closed facilities, as well as lease exit charges, presented net of a $2.1 million pension plan settlement gain. 

53

International

The following table summarizes net sales, operating loss, operating margin, certain items impacting 

comparability and equity in loss of unconsolidated entities within the International segment:

Year Ended December 31,

2014

2013

(dollars in millions)

Amount

Amount

$ Change

% Change

Net sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating loss (including restructuring, impairment and
transaction-related charges). . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating margin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring, impairment and transaction-related charges . . . . $

Equity in loss of unconsolidated entities. . . . . . . . . . . . . . . . . . .

$

$

436.9

19.7

(11.2)

(2.5)%

9.2

(2.7)

$

$

440.4

15.8

(7.7)

(1.7)%

9.6

(2.5)

(3.5)

3.9

(3.5)

N/A

(0.4)

(0.2)

(0.8)%

24.7 %

(45.5)%

N/A

(4.2)%

8.0 %

Net Sales

Product sales for the International segment decreased $3.5 million, or 0.8%, for the year ended December 31, 

2014, compared to the year ended December 31, 2013, primarily due to $23.7 million of decreased product sales in Latin 
America as a result of $23.7 million of foreign exchange losses in Argentina.  This decrease was partially offset by 
$20.2 million of increased sales in Europe driven by an increase in paper sales, higher volumes and a $1.2 million 
positive impact from foreign currency translation in Europe.

Service sales for the International segment increased $3.9 million, or 24.7%, for the year ended December 31, 

2014, compared to the year ended December 31, 2013, primarily due to an increase in logistics revenue in Europe.

Operating Loss

Operating loss for the International segment increased $3.5 million, or 45.5%, for the year ended December 31, 

2014, compared to the year ended December 31, 2013, primarily due to the margin impact of lower product sales in 
Latin America, a $2.8 million gain on the sale of Quad/Graphics' Brazilian operations in January 2013 to the Company's 
existing Brazilian joint venture with Plural that did not recur in 2014 and a $0.2 million increase in equity loss of 
unconsolidated entities, as discussed below.  These increases in operating loss were partially offset by improvement in 
operating income in Europe.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges for the International segment for the year ended 

December 31, 2014, were $9.2 million, consisting of: (1) $6.0 million of employee termination charges related to 
workforce reductions through facility consolidations and involuntary separation programs, (2) $1.7 million of 
impairment charges, including $1.0 million of impairment charges for machinery and equipment no longer being utilized 
in production as a result of facility consolidations in Mexico City, Mexico, as well as other capacity reduction 
restructuring initiatives and $0.7 million of land and building impairment charges as a result of facility consolidations in 
Poland and (3) $1.5 million of other restructuring charges.

54

Restructuring, impairment and transaction-related charges for the International segment for the year ended 

December 31, 2013, were $9.6 million, consisting of: (1) $2.9 million of employee termination charges related to 
workforce reductions through facility consolidations and involuntary separation programs, (2) $6.2 million of 
impairment charges, including $4.8 million of land and building impairment charges primarily related to the Mexico 
City, Mexico plant closure and $1.4 million of impairment charges for machinery and equipment no longer being utilized 
in production as a result of facility consolidations in Pila, Poland, as well as other capacity reduction restructuring 
initiatives, (3) $(0.2) million of an adjustment for updated estimates related to employee related liabilities for the 
integration of Transcontinental's Mexican operations and (4) $0.7 million of other restructuring charges.

Equity in Loss of Unconsolidated Entities

Investments in entities where Quad/Graphics has the ability to exert significant influence, but not control, are 

accounted for using the equity method of accounting.  The Company holds a 49% ownership interest in Plural, a 
commercial printer based in São Paulo, Brazil.  In January 2013, the Company sold 100% of its ownership interest in 
Quad/Graphics Nordeste Industria Gráfica LTDA. and Quad/Graphics São Paulo Industria Gráfica S.A. to Plural (see 
Note 9, "Equity Method Investments in Unconsolidated Entities," to the consolidated financial statements in Item 8, 
"Financial Statements and Supplementary Data," of this Annual Report on Form 10-K for further discussion).  The 
Company also holds a 50% interest in a joint venture based in Santiago, Chile, Quad/Graphics Chile S.A. ("Chile"), that 
was acquired as part of the World Color Press acquisition.  The equity in loss of unconsolidated entities in the 
International segment increased $0.2 million for the year ended December 31, 2014, compared to the year ended 
December 31, 2013, primarily due to a decrease in equity earnings at Chile. 

Unrestricted Subsidiaries

Unrestricted subsidiaries as defined in the Senior Unsecured Notes indenture represented less than 2.0% of total 

consolidated net sales for the year ended December 31, 2014.

Corporate

The following table summarizes unallocated operating expenses presented as Corporate:

Year Ended December 31,

2014

2013

(dollars in millions)

Operating expenses (including restructuring, impairment and
transaction-related charges). . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Restructuring, impairment and transaction-related charges . . . .

45.4

$

6.0

$

80.8

33.4

(35.4)

(27.4)

(43.8)%

(82.0)%

Amount

Amount

$ Change

% Change

Operating Expenses

Corporate operating expenses decreased $35.4 million, or 43.8%, for the year ended December 31, 2014, 

compared with the year ended December 31, 2013, primarily due to a $27.4 million decrease in restructuring, 
impairment and transaction-related charges and $11.1 million in pension and other postretirement income that is being 
allocated to Corporate in 2014, instead of to the United States Print and Related Services segment (as was done in 2013), 
partially offset by a $3.3 million increase in employee-related costs, including costs resulting from the Brown Printing 
acquisition.

Restructuring, Impairment and Transaction-Related Charges

Corporate restructuring, impairment and transaction-related charges for the year ended December 31, 2014, 

were $6.0 million, consisting of: (1) $4.7 million of employee termination charges related to workforce reductions 

55

through facility consolidations and involuntary separation programs, (2) $2.6 million of transaction-related charges 
consisting of professional service fees for business acquisition and divestiture activities, which primarily includes 
professional service fees for the acquisitions of Brown Printing and UniGraphic, (3) $2.4 million of acquisition-related 
integration costs primarily related to professional fees and (4) $(3.7) million of other restructuring charges (income), 
which includes a $4.9 million gain from the termination of the postretirement medical benefit plan.

Corporate restructuring, impairment and transaction-related charges for the year ended December 31, 2013, 
were $33.4 million, consisting of: (1) $2.8 million of employee termination charges related to workforce reductions 
through facility consolidations and involuntary separation programs, (2) $4.0 million of transaction-related charges 
consisting of professional service fees for business acquisition and divestiture activities, which primarily includes 
professional service fees for the acquisitions of Vertis, Proteus and Transpak, (3) $25.4 million of acquisition-related 
integration costs primarily related to preparing existing facilities to meet new production requirements resulting from 
work transferring from closed plants, as well as other costs related to the integration of the acquired companies and 
(4) $1.2 million of other restructuring charges.

56

Results of Operations for the Year Ended December 31, 2013 Compared to the Year Ended December 31, 2012

Summary Results

The Company's operating income from continuing operations, operating margin, net earnings attributable to 

Quad/Graphics common shareholders and diluted earnings per share attributable to Quad/Graphics common shareholders 
for the year ended December 31, 2013, changed from the year ended December 31, 2012, as follows (dollars in millions, 
except per share data):

Operating Income
from Continuing
Operations

Operating Margin

Net Earnings
Attributable to
Quad/Graphics
Common
Shareholders

Earnings 
Per Share
Attributable to
Quad/
Graphics Common
Shareholders—
Diluted

For the year ended December 31, 2012 . . . . . $

2013 restructuring, impairment and 
transaction-related charges(1) . . . . . . . . . . . . .
2012 restructuring, impairment and 
transaction- related charges(2) . . . . . . . . . . . . .
Increase in interest expense(3) . . . . . . . . . . . . .
Increase in income tax expense(4) . . . . . . . . . .
Loss from discontinued operations in 2012, 
net of tax(5) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of discontinued operations 
in 2012, net of tax(6) . . . . . . . . . . . . . . . . . . . .

Decrease attributable to investments in 
unconsolidated entities and noncontrolling 
interests, net of tax(7) . . . . . . . . . . . . . . . . . . . .
Increase in operating income(8) . . . . . . . . . . . .
For the year ended December 31, 2013 . . . . . $

______________________________

106.5

(95.3)

118.3

N/A

N/A

N/A

N/A

N/A

12.7

142.2

2.6 % $

87.4

$

(2.0)%

2.9 %

N/A

N/A

N/A

N/A

N/A

(0.5)%

(57.2)

71.0

(0.9)

(41.1)

3.2

(34.0)

(3.5)

7.6

3.0 % $

32.5

$

1.78

(1.19)

1.50

(0.02)

(0.86)

0.07

(0.72)

(0.07)

0.16

0.65

(1)  Restructuring, impairment and transaction-related charges of $95.3 million incurred during the year ended December 31, 2013 

included:

a. 

b. 

c. 

d. 

$15.7 million of employee termination charges related to workforce reductions through facility consolidations and 
involuntary separation programs;

$21.8 million of impairment charges: including (1) $10.1 million of land and building impairment charges primarily 
related to the Corinth, Mississippi; Marengo, Iowa and Mexico City, Mexico plant closures and (2) $11.7 million of 
impairment charges for machinery and equipment no longer being utilized in production as a result of facility 
consolidations including Dubuque, Iowa; Jonesboro, Arkansas; Pittsburg, California and Vancouver, British Columbia, 
Canada, as well as other capacity reduction restructuring initiatives;

$4.0 million of transaction-related charges consisting of professional service fees for business acquisition and 
divestiture activities, which primarily includes professional service fees for the acquisitions of Vertis, Proteus and 
Transpak;

$25.2 million of acquisition-related integration costs primarily related to preparing existing facilities to meet new 
production requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies; and

e. 

$28.6 million of other restructuring charges, including costs to maintain and exit closed facilities, as well as lease exit 
charges, presented net of a $2.1 million pension plan settlement gain.

57

The Company expects to incur additional restructuring and integration costs in future reporting periods in connection with 
eliminating excess manufacturing capacity and properly aligning its cost structure in conjunction with the Company's acquisitions 
and strategic investments, and other cost reduction programs.

(2)  Restructuring, impairment and transaction-related charges of $118.3 million incurred during the year ended December 31, 2012 

included:

a. 

b. 

c. 

d. 

e. 

$27.2 million of employee termination charges related to workforce reductions through facility consolidations and 
involuntary separation programs;

$23.0 million of impairment charges including: (1) $13.1 million of land and building impairment charges primarily 
related to the Limerick, Ireland; Mt. Morris, Illinois; Pila, Poland; Richmond, Virginia and Stillwater, Oklahoma plant 
closures and (2) $9.9 million of machinery and equipment impairment charges related to facility consolidations 
including Jonesboro, Arkansas; Mexico City, Mexico; Pila, Poland and Stillwater, Oklahoma, as well as other capacity 
reduction restructuring initiatives;

$4.1 million of transaction-related charges consisting of professional service fees for business acquisition and 
divestiture activities, primarily related to the acquisition of Vertis and the business exchange transaction with 
Transcontinental;

$44.6 million of acquisition-related integration costs primarily related to preparing existing facilities to meet new 
production requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies; and

$19.4 million of other restructuring charges, including costs to maintain and exit closed facilities, as well as lease exit 
charges, presented net of a $12.8 million curtailment gain as a result of the amendment to postretirement medical 
benefit plans and a $2.4 million gain on the collection of a note receivable related to a settlement of a disputed pre-
acquisition World Color Press note receivable.

(3)  Interest expense increased $1.5 million ($0.9 million net of tax) during the year ended December 31, 2013, to $85.5 million.  This 

change was due to an increase in debt levels in 2013 as compared to 2012 primarily related to funding the purchase price for the 
Vertis acquisition, partially offset by a lower weighted average interest rate on borrowings.

(4)  Income tax expense, excluding the tax attributable to restructuring, impairment and transactions-related charges (included as a 
part of (1) and (2) above), tax attributable to interest expense (included as part of (3) above) and operating income (included as 
part of (8) below), increased $41.1 million during 2013, primarily due to a $43.5 million benefit recorded during 2012 from 
decreasing the liability recorded for unrecognized tax benefits related to the settlement of Internal Revenue Service ("IRS") audits 
and the expiration of the applicable statutes of limitations.  This benefit did not recur during the year ended December 31, 2013.

(5)  Loss from discontinued operations, net of tax, of $3.2 million during the year ended December 31, 2012, did not recur during the 

year ended December 31, 2013, due to the completion of the sale of the Company's Canadian operations to Transcontinental on 
March 1, 2012.

(6)  Gain on disposal of discontinued operations, net of tax, of $34.0 million during the year ended December 31, 2012, did not recur 

during the year ended December 31, 2013, due to the completion of the sale of the Company's Canadian operations to 
Transcontinental on March 1, 2012.

(7)  The decrease attributable to investments in unconsolidated entities and noncontrolling interests, net of tax, of $3.5 million during 

the year ended December 31, 2013, was primarily due to a $4.8 million decrease in earnings from unconsolidated entities 
(predominantly related to lower equity earnings at Plural), partially offset by the exclusion of $1.3 million of noncontrolling 
interest in the Company's consolidated statements of operations related to the Company's 85% ownership of certain operations in 
Argentina.

(8)  Operating income, excluding restructuring, impairment and transaction-related charges, increased $12.7 million ($7.6 million, net 
of tax) primarily due to incremental net earnings resulting from the Vertis acquisition, partially offset by a decline in net earnings 
from lower print volumes and lower print pricing in product lines owned more than a year as a result of continued pricing 
pressure from excess manufacturing capacity in the printing industry.  The following discussion provides additional details.

58

 
Operating Results from Continuing Operations

The following table sets forth certain information from the Company's consolidated statements of operations on 

an absolute dollar basis and as a relative percentage of total net sales for each noted period, together with the relative 
percentage change in such information between the periods set forth below:

Year Ended December 31,

2013

2012

(dollars in millions)

Amount

% of
Sales

Amount

% of
Sales

$ Change

%
Change

Net sales:

Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

4,186.6

87.3% $

3,638.6

88.9% $

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total net sales . . . . . . . . . . . . . . . . . . . . .

Cost of sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . .

Services . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of sales . . . . . . . . . . . . . . . . .

Selling, general & administrative expenses .

Depreciation and amortization . . . . . . . . . . .

Restructuring, impairment and transaction-
related charges. . . . . . . . . . . . . . . . . . . . . . . .

609.3

4,795.9

3,360.1

441.8

3,801.9

416.0

340.5

95.3

Total operating expenses . . . . . . . . . . . . .

4,653.7

12.7%

100.0%

455.4

4,094.0

11.1%

100.0%

70.1%

9.2%

79.3%

8.6%

7.1%

2.0%

97.0%

2,848.3

335.2

3,183.5

347.1

338.6

118.3

3,987.5

69.6%

8.2%

77.8%

8.4%

8.3%

2.9%

97.4%

Operating income from continuing operations. . $

142.2

3.0% $

106.5

2.6% $

548.0

153.9

701.9

511.8

106.6

618.4

68.9

1.9

(23.0)

666.2

35.7

15.1 %

33.8 %

17.1 %

18.0 %

31.8 %

19.4 %

19.9 %

0.6 %

(19.4)%

16.7 %

33.5 %

Net Sales

Product sales increased $548.0 million, or 15.1%, for the year ended December 31, 2013, compared to the year 
ended December 31, 2012, primarily due to increased product sales resulting from the Vertis acquisition, partially offset 
by lower print volumes and lower print pricing in product lines owned more than a year as a result of continued pricing 
pressure from excess capacity in the printing industry, lower paper sales and negative impact from foreign currency 
translation.

Service sales, which primarily consist of imaging, logistics and distribution services, increased $153.9 million, 

or 33.8%, for the year ended December 31, 2013, compared to the year ended December 31, 2012, primarily due to 
additional service sales from logistics and distribution services and media solutions resulting from the Vertis acquisition, 
as well as increases in media solutions and logistics and distribution services owned more than a year.

Cost of Sales

Cost of product sales increased $511.8 million, or 18.0%, for the year ended December 31, 2013, compared 

with the year ended December 31, 2012, primarily due to the Vertis acquisition, partially offset by lower cost of sales due 
to a decrease in sales related to reduced print volumes from product lines owned more than a year and cost reduction 
activities.

Cost of product sales as a percentage of net sales increased from 69.6% for the year ended December 31, 2012, 
to 70.1% for the year ended December 31, 2013, primarily due to the Vertis acquisition, which operates with lower gross 
margins than the Company's historical gross margins, and lower print volumes and lower print pricing in product lines 
owned more than a year as a result of continued pricing pressure from excess manufacturing capacity in the printing 

59

industry.  The increase in cost of product sales as a percentage of net sales was partially offset by synergy savings related 
to the Vertis integration and other cost reduction activities.

Cost of service sales increased $106.6 million, or 31.8%, for the year ended December 31, 2013, compared with 
the year ended December 31, 2012,  primarily due to additional cost of service sales resulting from the Vertis acquisition.

Cost of service sales as a percentage of net sales increased from 8.2% for the year ended December 31, 2012, to 

9.2% for the year ended December 31, 2013, primarily due to the Vertis acquisition, which operates with lower gross 
margins than the Company's historical gross margins.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased $68.9 million, or 19.9%, for the year ended 
December 31, 2013, compared with the year ended December 31, 2012, primarily due to $65.6 million in additional 
selling, general and administrative expenses predominantly resulting from administrative functions at the acquired Vertis 
manufacturing plants as well as a $6.9 million increase in losses from foreign currency movements.  These increases 
were partially offset by a $2.8 million gain on the sale of Quad/Graphics' Brazilian operations in January 2013 to the 
Company's existing Brazilian joint venture with Plural and $0.8 million in other net miscellaneous cost decreases.  
Selling, general and administrative expenses as a percentage of net sales increased from 8.4% to 8.6% between years due 
to the items discussed in the preceding sentence.

Depreciation and Amortization

Depreciation and amortization increased $1.9 million, or 0.6%, for the year ended December 31, 2013, 

compared with the year ended December 31, 2012, primarily due to increased capital expenditures and additional 
depreciation and amortization related to the Vertis acquisition, partially offset by an increase in fully depreciated 
property, plant and equipment.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges decreased $23.0 million, or 19.4%, for the year ended 

December 31, 2013, compared with the year ended December 31, 2012, primarily due to a $19.4 million decrease in 
acquisition-related integration costs, a $11.5 million decrease in employee termination charges, a $1.2 million decrease 
in impairment charges and a $0.1 million decrease in transaction-related charges, partially offset by a $9.2 million 
increase in other restructuring charges.

Restructuring, impairment and transaction-related charges of $95.3 million incurred in the year ended 

December 31, 2013, included: (1) $15.7 million of employee termination charges related to workforce reductions 
through facility consolidations and involuntary separation programs, (2) $21.8 million of impairment charges, including 
$10.1 million of land and building impairment charges primarily related to the Corinth, Mississippi; Marengo, Iowa and 
Mexico City, Mexico plant closures and $11.7 million of impairment charges for machinery and equipment no longer 
being utilized in production as a result of facility consolidations including Dubuque, Iowa; Jonesboro, Arkansas; 
Pittsburg, California and Vancouver, British Columbia, Canada, as well as other capacity reduction restructuring 
initiatives, (3) $4.0 million of transaction-related charges consisting of professional service fees for business acquisition 
and divestiture activities, which primarily includes professional service fees for the acquisitions of Vertis, Proteus and 
Transpak, (4) $25.2 million of acquisition-related integration costs primarily related to preparing existing facilities to 
meet new production requirements resulting from work transferring from closed plants, as well as other costs related to 
the integration of the acquired companies and (5) $28.6 million of other restructuring charges, including costs to 
maintain and exit closed facilities, as well as lease exit charges, presented net of a $2.1 million pension plan settlement 
gain.

60

Restructuring, impairment and transaction-related charges of $118.3 million incurred in the year ended 

December 31, 2012, included: (1) $27.2 million of employee termination charges related to workforce reductions 
through facility consolidations and involuntary separation programs, (2) $23.0 million of impairment charges, including 
$13.1 million of land and building impairment charges primarily related to the Limerick, Ireland; Mt. Morris, Illinois; 
Pila, Poland; Richmond, Virginia and Stillwater, Oklahoma plant closures and $9.9 million of machinery and equipment 
impairment charges related to facility consolidations including Jonesboro, Arkansas; Mexico City, Mexico; Pila, Poland 
and Stillwater, Oklahoma, as well as other capacity reduction restructuring initiatives, (3) $4.1 million of transaction-
related charges consisting of professional service fees for business acquisition and divestiture activities, primarily related 
to the acquisition of Vertis and the business exchange transaction with Transcontinental, (4) $44.6 million of acquisition-
related integration costs primarily related to preparing existing facilities to meet new production requirements resulting 
from work transferring from closed plants, as well as other costs related to the integration of the acquired companies and 
(5) $19.4 million of other restructuring charges, including costs to maintain and exit closed facilities, as well as lease exit 
charges, presented net of a $12.8 million curtailment gain as a result of the amendment to postretirement medical benefit 
plans and a $2.4 million gain on the collection of a note receivable related to a settlement of a disputed pre-acquisition 
World Color Press note receivable.

EBITDA and EBITDA Margin—Consolidated

EBITDA and EBITDA margin for the year ended December 31, 2013, compared to the year ended 

December 31, 2012, were as follows:

Year Ended December 31,

2013

2012

Amount

% of Net Sales

Amount

% of Net Sales

(dollars in millions)

EBITDA and EBITDA margin. . . . . . . . . . . . . . . . . . . . . . $

481.8

10.0% $

478.5

11.7%

EBITDA increased $3.3 million for the year ended December 31, 2013, compared to the year ended 

December 31, 2012, primarily due to the margin impact of a $701.9 million, or 17.1%, increase in net sales substantially 
resulting from the Vertis acquisition, $23.0 million of decreased restructuring, impairment and transaction-related 
charges and a $3.2 million loss from discontinued operations, net of tax, recorded during the year ended December 31, 
2012, that did not recur in 2013.  These impacts were partially offset by $68.9 million of increased selling, general and 
administrative expenses as a result of the Vertis acquisition, the margin impact of lower print volumes and lower print 
pricing in product lines owned more than a year, and a $34.0 million gain on disposal of discontinued operations, net of 
tax, recorded during the year ended December 31, 2012, that did not recur in 2013.  While EBITDA increased, EBITDA 
margin decreased from 11.7% for the year ended December 31, 2012 to 10.0% for the year ended December 31, 2013 
primarily due to the acquired Vertis operations, which operate with lower gross margins than the Company's historical 
gross margins, and the margin impact from lower print pricing in product lines owned more than a year.

61

EBITDA represents net earnings attributable to Quad/Graphics common shareholders, plus (i) interest expense, 

(ii) income tax expense (if applicable) and (iii) depreciation and amortization, and less income tax benefit (if applicable).  
EBITDA margin represents EBITDA as a percentage of net sales.  EBITDA and EBITDA margin are presented to 
provide additional information regarding Quad/Graphics' performance and because both are important measures by 
which Quad/Graphics gauges the profitability and assesses the performance of its business.  EBITDA and EBITDA 
margin are not measures of financial performance in accordance with GAAP.  EBITDA and EBITDA margin should not 
be considered alternatives to net earnings as a measure of operating performance or to cash flows provided by operating 
activities as a measure of liquidity.  Quad/Graphics' calculation of EBITDA and EBITDA margin may be different from 
the calculations used by other companies and therefore comparability may be limited.  A reconciliation of EBITDA to net 
earnings attributable to Quad/Graphics common shareholders follows:

Year Ended December 31,

2013

2012

(dollars in millions)

Net earnings attributable to Quad/Graphics common shareholders(1) . . . . . . . . . . . . . . . . . . . . . . . $
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax expense (benefit). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

32.5

85.5

23.3

340.5

EBITDA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

481.8

$

87.4

84.0

(31.5)

338.6

478.5

______________________________

(1)  Net earnings attributable to Quad/Graphics common shareholders includes the effects of:

a.  Restructuring, impairment and transaction-related charges of $95.3 million and $118.3 million for the years ended 

December 31, 2013 and 2012, respectively;

b.  Loss from discontinued operations, net of tax, was $3.2 million for the year ended December 31, 2012, respectively.  
EBITDA from discontinued operations was $(3.2) million for the year ended December 31, 2012, and included 
restructuring, impairment and transaction-related charges of $1.7 million for the year ended December 31, 2012.

c.  Gain on disposal of discontinued operations, net of tax of $34.0 million for the year ended December 31, 2012.

United States Print and Related Services

The following table summarizes net sales, operating income, operating margin and certain items impacting 

comparability within the United States Print and Related Services segment:

Year Ended December 31,

2013

2012

(dollars in millions)

Amount

Amount

$ Change

% Change

Net sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3,746.2

$

3,151.3

$

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income (including restructuring, impairment and
transaction-related charges). . . . . . . . . . . . . . . . . . . . . . . . . . . . .

593.5

230.7

446.6

216.5

Operating margin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5.3%

6.0%

Restructuring, impairment and transaction-related charges . . . . $

52.3

$

48.5

$

594.9

146.9

14.2

N/A

3.8

18.9%

32.9%

6.6%

N/A

7.8%

62

Net Sales

Product sales for the United States Print and Related Services segment increased $594.9 million, or 18.9%, for 
the year ended December 31, 2013, compared to the year ended December 31, 2012, primarily due to increased product 
sales resulting from the Vertis acquisition, partially offset by lower print volumes and lower print pricing in product lines 
owned more than a year as a result of continued pricing pressure from excess capacity in the printing industry and lower 
paper sales.

Service sales for the United States Print and Related Services segment increased $146.9 million, or 32.9%, for 
the year ended December 31, 2013, compared to the year ended December 31, 2012, primarily due to additional service 
sales from logistics and distribution services and media solutions resulting from the Vertis acquisition, as well as 
increases in media solutions and logistics and distribution services owned more than a year.

Operating Income

Operating income for the United States Print and Related Services segment increased $14.2 million, or 6.6%, 

for the year ended December 31, 2013, compared to the year ended December 31, 2012,  primarily due to the Vertis 
acquisition, partially offset by the margin impact of lower print volumes and lower print pricing in product lines owned 
more than a year as a result of continued pricing pressure from excess capacity in the printing industry, and $3.8 million 
in increased restructuring, impairment and transaction-related charges.

Operating margin for the United States Print and Related Services segment decreased from 6.0% for the year 

ended December 31, 2012, to 5.3% for the year ended December 31, 2013, primarily due to the Vertis acquisition, which 
operates with lower gross margins than the Company's historical gross margins, lower print volumes and pricing as 
discussed in the preceding paragraph and increased restructuring, impairment and transaction-related charges.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges for the United States Print and Related Services 

segment for the year ended December 31, 2013, were $52.3 million, consisting of: (1) $10.0 million of employee 
termination charges related to workforce reductions through facility consolidations and involuntary separation programs, 
(2) $15.6 million of impairment charges, including $5.3 million of land and building impairment charges primarily 
related to the Corinth, Mississippi and Marengo, Iowa plant closures and $10.3 million of impairment charges for 
machinery and equipment no longer being utilized in production as a result of facility consolidations including Dubuque, 
Iowa; Jonesboro, Arkansas; Pittsburg, California and Vancouver, British Columbia, Canada, as well as other capacity 
reduction restructuring initiatives and (3) $26.7 million of other restructuring charges, including costs to maintain and 
exit closed facilities, as well as lease exit charges, presented net of a $2.1 million pension plan settlement gain.

Restructuring, impairment and transaction-related charges for the United States Print and Related Services 

segment for the year ended December 31, 2012, were $48.5 million, consisting of: (1) $20.2 million of employee 
termination charges related to workforce reductions through facility consolidations and involuntary separation programs, 
(2) $11.9 million of impairment charges, including $7.0 million of land and building impairment charges primarily 
related to the Mt. Morris, Illinois; Richmond, Virginia and Stillwater, Oklahoma plant closures and $4.9 million of 
machinery and equipment impairment charges related to facility consolidations including Jonesboro, Arkansas and 
Stillwater, Oklahoma, as well as other capacity reduction restructuring initiatives and (3) $16.4 million of other 
restructuring charges including costs to maintain and exit closed facilities, as well as lease exit charges, presented net of 
a $12.8 million curtailment gain as a result of the amendment to postretirement medical benefit plans and a $2.4 million 
gain on the collection of a note receivable related to a settlement of a disputed pre-acquisition World Color Press note 
receivable.

63

International

The following table summarizes net sales, operating loss, operating margin, certain items impacting 

comparability and equity in earnings (loss) of unconsolidated entities within the International segment:

Year Ended December 31,

2013

2012

(dollars in millions)

Amount

Amount

$ Change

% Change

Net sales:

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating loss (including restructuring, impairment and
transaction-related charges). . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating margin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring, impairment and transaction-related charges . . . . $

Equity in earnings (loss) of unconsolidated entities . . . . . . . . . .

Net Sales

$

487.3

$

440.4

15.8

8.8

(24.8)

(5.0)%

26.3

2.3

$

(7.7)

(1.7)%

9.6

(2.5)

$

(46.9)

7.0

17.1

N/A

(16.7)

(4.8)

(9.6)%

79.5 %

69.0 %

N/A

(63.5)%

(208.7)%

Product sales for the International segment decreased $46.9 million, or 9.6%, for the year ended December 31, 
2013, compared to the year ended December 31, 2012, primarily due to the sale of Quad/Graphics' Brazilian operations 
in January 2013 to the Company's existing Brazilian joint venture with Plural, which reduced product sales by 
$19.9 million, $17.2 million of lower sales in Europe related predominantly to lower paper sales and print volumes and 
$8.1 million of lower sales in Mexico.

Service sales for the International segment increased $7.0 million, or 79.5%, for the year ended December 31, 

2013, compared to the year ended December 31, 2012, primarily due to an increase in logistics revenue in Europe.

Operating Loss

Operating loss for the International segment decreased $17.1 million, or 69.0%, for the year ended 

December 31, 2013, compared to the year ended December 31, 2012, primarily due to a $16.7 million decrease in 
restructuring, impairment and integration expenses, a $3.7 million reduction in operating losses from 2012 in Brazil, and 
a $2.8 million gain on the sale of Quad/Graphics' Brazilian operations in January 2013.  These reductions in operating 
loss were partially offset by a $4.8 million decrease in equity earnings of unconsolidated entities, as discussed below.

Restructuring, Impairment and Transaction-Related Charges

Restructuring, impairment and transaction-related charges for the International segment for the year ended 

December 31, 2013, were $9.6 million, consisting of: (1) $2.9 million of employee termination charges related to 
workforce reductions through facility consolidations and involuntary separation programs, (2) $6.2 million of 
impairment charges, including $4.8 million of land and building impairment charges primarily related to the Mexico 
City, Mexico plant closure and $1.4 million of impairment charges for machinery and equipment no longer being utilized 
in production as a result of facility consolidations in Pila, Poland, as well as other capacity reduction restructuring 
initiatives, (3) $(0.2) million of an adjustment for updated estimates related to employee related liabilities for the 
integration of Transcontinental's Mexican operations and (4) $0.7 million of other restructuring charges.

64

Restructuring, impairment and transaction-related charges for the International segment for the year ended 
December 31, 2012, were $26.3 million, consisting of: (1) $7.0 million of employee termination charges related to 
workforce reductions through facility consolidations and involuntary separation programs, (2) $11.1 million of 
impairment charges, including $6.1 million of land and building impairment charges primarily related to the Limerick, 
Ireland and Pila, Poland plant closures and $5.0 million of machinery and equipment impairment charges related to 
facility consolidations including Mexico City, Mexico and Pila, Poland, as well as other capacity reduction restructuring 
initiatives, (3) $5.6 million of integration costs primarily related to the integration of the acquired companies and 
(4) $2.6 million of other restructuring charges.

Equity in Earnings (Loss) of Unconsolidated Entities

Investments in entities where Quad/Graphics has the ability to exert significant influence, but not control, are 

accounted for using the equity method of accounting.  The Company holds a 49% ownership interest in Plural, a 
commercial printer based in São Paulo, Brazil.  In January 2013, the Company sold 100% of its ownership interest in 
Quad/Graphics Nordeste Industria Gráfica LTDA. and Quad/Graphics São Paulo Industria Gráfica S.A. to Plural (see 
Note 9, "Equity Method Investments in Unconsolidated Entities," to the consolidated financial statements in Item 8, 
"Financial Statements and Supplementary Data," of this Annual Report on Form 10-K for further discussion).  The 
Company also holds a 50% interest in a joint venture based in Santiago, Chile, Quad/Graphics Chile S.A. ("Chile"), that 
was acquired as part of the World Color Press acquisition.  The equity in earnings (loss) of unconsolidated entities in the 
International segment decreased $4.8 million for the year ended December 31, 2013 compared to the year ended 
December 31, 2012, primarily due to a $4.7 million decrease in equity earnings at Plural. 

Corporate

The following table summarizes unallocated operating expenses presented as Corporate:

Year Ended December 31,

2013

2012

(dollars in millions)

Operating expenses (including restructuring, impairment and
transaction-related charges). . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Restructuring, impairment and transaction-related charges . . . .

$

80.8

33.4

$

85.2

43.5

(4.4)

(10.1)

(5.2)%

(23.2)%

Amount

Amount

$ Change

% Change

Operating Expenses

Corporate operating expenses decreased $4.4 million, or 5.2%, for the year ended December 31, 2013, 

compared with the year ended December 31, 2012, primarily due to a $10.1 million decrease in restructuring, 
impairment and transaction-related charges, partially offset by a $5.3 million increase in employee related costs (of 
which $4.0 million was an increase in non-cash stock-based compensation expense) and $0.4 million of other net 
miscellaneous expense increases.

Restructuring, Impairment and Transaction-Related Charges

Corporate restructuring, impairment and transaction-related charges for the year ended December 31, 2013, 
were $33.4 million, consisting of: (1) $2.8 million of employee termination charges related to workforce reductions 
through facility consolidations and involuntary separation programs, (2) $4.0 million of transaction-related charges 
consisting of professional service fees for business acquisition and divestiture activities, which primarily includes 
professional service fees for the acquisitions of Vertis, Proteus and Transpak, (3) $25.4 million of acquisition-related 
integration costs primarily related to preparing existing facilities to meet new production requirements resulting from 
work transferring from closed plants, as well as other costs related to the integration of the acquired companies and 
(4) $1.2 million of other restructuring charges.

65

Corporate restructuring, impairment and transaction-related charges for the year ended December 31, 2012, 

were $43.5 million, consisting of: (1) $4.1 million of transaction-related charges consisting of professional service fees 
for business acquisition and divestiture activities, primarily related to the acquisition of Vertis and the business exchange 
transaction with Transcontinental, (2) $39.0 million of acquisition-related integration costs primarily related to preparing 
existing facilities to meet new production requirements resulting from work transferring from closed plants, as well as 
other costs related to the integration of the acquired companies and (3) $0.4 million of other restructuring charges.

Liquidity and Capital Resources

The Company utilizes cash flows from operating activities and borrowings under its credit facilities to satisfy its 

liquidity and capital requirements.  The Company believes its expected future cash flows from operating activities and 
$754.1 million of unused available capacity under the revolving credit facility, net of $52.0 million of issued letters of 
credit, as of December 31, 2014, provide sufficient resources to fund ongoing operating requirements and the integration 
and restructuring requirements related to acquired operations, as well as future capital expenditures, debt service 
requirements, World Color Press single employer pension plan contributions, World Color Press MEPPs withdrawal 
payments, investments in future growth to create value for its shareholders and shareholder dividends.  Borrowings under 
the $850.0 million revolving credit facility were $43.9 million as of December 31, 2014, and peak borrowings were 
$315.0 million during the year ended December 31, 2014.

Net Cash Provided by Operating Activities

Year Ended December 31, 2014 Compared to Year Ended December 31, 2013 

Net cash provided by operating activities was $293.2 million for the year ended December 31, 2014, compared 

to $441.1 million for the year ended December 31, 2013, resulting in a $147.9 million decrease in cash provided by 
operating activities.  The decrease was primarily due to a $161.3 million decrease in cash flows from changes in 
operating assets and liabilities and a $5.0 million decrease in dividends from unconsolidated entities, partially offset by 
$18.4 million of improved operating cash flows from earnings (excluding non-cash items).  The $161.3 million decrease 
in cash flows from changes in operating assets and liabilities was primarily related to an estimated $90 million one-time 
benefit realized during 2013 from the restoration of normalized working capital levels following the acquisition of Vertis, 
which was acquired without normalized levels of accounts payable and certain liabilities.  The remaining change is due 
to an increase of $71 million in cash used for working capital primarily due to an increase in accounts receivable.

Year Ended December 31, 2013 Compared to Year Ended December 31, 2012 

Net cash provided by operating activities was $441.1 million for the year ended December 31, 2013, compared 

to $354.2 million for the year ended December 31, 2012, resulting in a $86.9 million increase in cash provided by 
operating activities.  The increase was primarily due to a $81.4 million increase in cash flows from changes in operating 
assets and liabilities and a $4.5 million increase in dividends from unconsolidated entities.  The changes in operating 
assets and liabilities is primarily related to an estimated $90 million one-time benefit realized in 2013 from the 
restoration of normalized working capital levels following the acquisition of Vertis, which was acquired without 
normalized levels of accounts payable and certain liabilities.

Net Cash Used in Investing Activities

Year Ended December 31, 2014 Compared to Year Ended December 31, 2013

Net cash used in investing activities was $224.2 million for the year ended December 31, 2014, compared to 
$430.6 million for the year ended December 31, 2013, resulting in a $206.4 million decrease in cash used in investing 
activities.  The decrease was primarily due to $179.4 million of reduced cash payments related to acquisitions and 
strategic investments, predominantly driven by the $235.4 million net cash paid for the Vertis acquisition on January 16, 
2013 and the $43.1 million net cash paid for the Proteus and Transpak acquisitions on December 18, 2013, less the 
$96.4 million net cash paid for the Brown Printing acquisition on May 30, 2014.  The decrease in cash used in investing 

66

activities is also attributable to: (1) a $20.3 million increase in receipts of restricted cash and (2) a $10.3 million decrease 
in purchases of property, plant and equipment in 2014.

Year Ended December 31, 2013 Compared to Year Ended December 31, 2012

Net cash used in investing activities was $430.6 million for the year ended December 31, 2013, compared to 

$70.1 million for the year ended December 31, 2012, resulting in a $360.5 million increase in cash used in investing 
activities.  The increase was primarily due to a $285.3 million increase in cash invested in acquiring businesses.  The 
2013 acquisitions included the $235.4 million net cash outlay related to the acquisition of Vertis on January 16, 2013 
(which represents the total $265.4 million Vertis purchase price less a $25.9 million payment made during the fourth 
quarter of 2012 and less $4.1 million of cash acquired).  The Company also acquired Proteus and Transpak on 
December 18, 2013, and made a cash payment of $43.1 million as part of the acquisition consideration.  In addition to 
cash invested to complete acquisitions, other factors causing the increase in cash used in investing activities include: 
(1) a $50.0 million refund of the deposit related to the Transcontinental acquisition received during 2012 that did not 
recur during 2013 and (2) a $46.0 million increase in purchases of property, plant and equipment in 2013.  These impacts 
were partially offset by the $18.1 million ManipalTech cost method investment made on March 28, 2012.

Net Cash Used in Financing Activities

Year Ended December 31, 2014 Compared to Year Ended December 31, 2013 

Net cash used in financing activities was $71.7 million for the year ended December 31, 2014, compared to 

$10.2 million for the year ended December 31, 2013, resulting in a $61.5 million increase in cash used in financing 
activities.  The increase was primarily due to: (1) a $29.8 million decrease in net debt borrowings in 2014 as compared to 
2013, (2) $16.5 million of debt issuance costs paid in 2014 related to the April 28, 2014 $1.9 billion debt financing 
arrangements, the October 10, 2014 redemption of $108.8 million of its senior notes under the master note and security 
agreement and the November 24, 2014 amendment to the master note and security agreement, (3) $6.9 million reduced 
net cash proceeds from equity incentive instruments and (4) $4.8 million higher dividend payments in 2014.

Year Ended December 31, 2013 Compared to Year Ended December 31, 2012 

Net cash used in financing activities was $10.2 million for the year ended December 31, 2013, compared to 

$285.6 million for the year ended December 31, 2012, resulting in a $275.4 million decrease in cash used in financing 
activities.  The decrease was primarily due to net debt borrowings of $41.3 million in 2013, compared to net debt 
repayments of $121.0 million in 2012, representing a $162.3 million decrease in net cash used in financing activities.  In 
addition, cash dividend payments decreased $95.4 million between years due to a $93.5 million, or $2.00 per share, 
special dividend paid in December 2012, and World Color Press bankruptcy claim payments on unsecured notes to be 
issued decreased $10.4 million in 2013.

Free Cash Flow

Free Cash Flow is defined as net cash provided by operating activities less purchases of property, plant and 

equipment.

The Company's management assesses Free Cash Flow as a measure to quantify cash available for (1) strategic 

capital allocation and deployment through investments in the business (acquisitions and strategic investments), 
(2) strengthening the balance sheet (debt reduction) and (3) returning capital to the shareholders (dividends and share 
repurchases).  The priorities for capital allocation and deployment will change as circumstances dictate for the business, 
and Free Cash Flow can be significantly impacted by the Company's restructuring activities and other unusual items, 
such as payments related to completing the World Color Press bankruptcy process.

Free Cash Flow is a non-GAAP measure.  Free Cash Flow should not be considered an alternative to cash flows 

provided by operating activities as a measure of liquidity.  Quad/Graphics' calculation of Free Cash Flow may be 
different from similar calculations used by other companies and, therefore, comparability may be limited.

67

Free Cash Flow for the years ended December 31, 2014, 2013 and 2012 was as follows:

Year Ended December 31,

2014

2013

2012

(dollars in millions)

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Less: purchases of property, plant and equipment . . . . . . . . . . . . . . . . . . . . . .

Free Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

293.2

(139.2)

154.0

$

$

441.1

(149.5)

291.6

$

$

354.2

(103.5)

250.7

Free Cash Flow decreased $137.6 million for the year ended December 31, 2014, compared to the year ended 
December 31, 2013, due to a $147.9 million decrease in net cash provided by operating activities, partially offset by a  
$10.3 million decrease in capital expenditures.  The $147.9 million decrease in net cash provided by operating activities 
includes an estimated $90 million one-time benefit realized during 2013 from the restoration of normalized working 
capital levels following the acquisition of Vertis and an increase of $71 million in cash used for working capital primarily 
due to an increase in accounts receivable.

Free Cash Flow increased $40.9 million for the year ended December 31, 2013, compared to the year ended 

December 31, 2012, due to a $86.9 million increase in net cash provided by operating activities primarily as a result of 
the estimated $90 million one-time benefit realized during 2013 from the restoration of normalized working capital 
levels following the acquisition of Vertis.  This was partially offset by a $46.0 million increase in capital expenditures.

See the "Net Cash Provided by Operating Activities" section above for further explanations of the changes in 

operating cash flows and the "Net Cash Used in Investing Activities" section above for further explanations of the 
changes in purchases of property, plant and equipment.

Debt Leverage Ratio

The Debt Leverage Ratio is defined as total debt and capital lease obligations divided by the sum of: (1) the last 

twelve months of EBITDA (see the definition of EBITDA and the reconciliation of net earnings attributable to Quad/
Graphics common shareholders to EBITDA in the "Results of Operations" section above), (2) restructuring, impairment 
and transaction-related charges, (3) loss on debt extinguishment and (4) pro forma historical results related to the 
May 30, 2014 acquisition of Brown Printing.

The Company uses the Debt Leverage Ratio as a metric to assess liquidity and the flexibility of its balance 

sheet.  Consistent with other liquidity metrics, the Company monitors the Debt Leverage Ratio as a measure to determine 
the appropriate level of debt the Company believes is optimal to operate its business and, accordingly, to quantify debt 
capacity available for strategic capital allocation and deployment through investments in the business (capital 
expenditures and acquisitions), for strengthening the balance sheet (debt and pension liability reduction), and for 
returning capital to the shareholders (dividends and share repurchases).  The priorities for capital allocation and 
deployment will change as circumstances dictate for the business, and the Debt Leverage Ratio can be significantly 
impacted by the amount and timing of large expenditures requiring debt financing, as well as changes in profitability.

The Debt Leverage Ratio is a non-GAAP measure, and should not be considered an alternative to cash flows 
provided by operating activities as a measure of liquidity.  Quad/Graphics' calculation of the Debt Leverage Ratio may 
be different from similar calculations used by other companies and, therefore, comparability may be limited.

68

The Debt Leverage Ratio calculated below differs from both the total leverage ratio and senior secured leverage 
ratio included in the Company's debt covenant calculations (see Note 13, "Debt," to the consolidated financial statements 
in Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K for further information 
on debt covenants).  The total leverage ratio included in the Company's debt covenants includes letters of credit as debt, 
excludes non-cash stock-based compensation expense from EBITDA and includes certain pro forma historical results of 
acquisitions and divestitures in EBITDA.  Similarly, the senior secured leverage ratio included in the Company's debt 
covenants includes and excludes the same adjustments as the total leverage ratio, in addition to the exclusion of the 
outstanding balance of the Senior Unsecured Notes.

The Debt Leverage Ratio as of December 31, 2014 and 2013, was as follows:

December 31,
2014

December 31,
2013

(dollars in millions)

Total debt and capital lease obligations on the consolidated balance sheets. . . . . . . . . . . . . . . . . . $

1,425.6

$

1,406.8

Divided by:

Quad/Graphics EBITDA as adjusted for purposes of calculating Debt Leverage Ratio for the
year ended. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

January 1, 2014 to May 29, 2014 Brown Printing pro forma EBITDA as adjusted for 
purposes of calculating the Debt Leverage Ratio(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pro forma EBITDA as adjusted for purposes of calculating the Debt Leverage Ratio for the
year ended. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

542.6

$

577.1

5.2

—

547.8

$

577.1

Debt Leverage Ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2.60x

2.44x

______________________________

(1)  As permitted by the Senior Secured Credit Facility, certain pro forma financial information related to the acquisition of Brown 

Printing was included when calculating the Debt Leverage Ratio as of December 31, 2014.  As the acquisition of Brown Printing 
was completed on May 30, 2014, the $5.2 million pro forma EBITDA as adjusted for purposes of calculating the Debt Leverage 
Ratio represents the period from January 1, 2014 to May 29, 2014.  Pro forma EBITDA as adjusted for purposes of calculating 
the Debt Leverage Ratio for Brown Printing was calculated in a consistent manner with the calculation above for Quad/Graphics.  
Brown Printing's financial information subsequent to the May 30, 2014 acquisition has been included within the Quad/Graphics 
EBITDA as adjusted for purposes of calculating the Debt Leverage Ratio as the results of Brown Printing have been consolidated 
with Quad/Graphics' financial results since that date.  If the pro forma EBITDA as adjusted for purposes of calculating the Debt 
Leverage Ratio for Brown Printing was not included in the calculation, the Company's Debt Leverage Ratio would have been 
2.63x.

69

The calculation of Quad/Graphics EBITDA as adjusted for purposes of calculating the Debt Leverage Ratio for 

the years ended December 31, 2014 and 2013, was as follows:

Year Ended December 31,

2014

2013

(dollars in millions)

Net earnings attributable to Quad/Graphics common shareholders . . . . . . . . . . . . . . . . . . . . . . . . $

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

18.6

92.9

20.2

336.4

EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

468.1

$

Restructuring, impairment and transaction-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss on debt extinguishment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

67.3

7.2

Quad/Graphics EBITDA as adjusted for purposes of calculating Debt Leverage Ratio . . . . . . $

542.6

$

32.5

85.5

23.3

340.5

481.8

95.3

—

577.1

The Debt Leverage Ratio increased 0.16x at December 31, 2014, compared to December 31, 2013, primarily 
due to decreased Quad/Graphics EBITDA as adjusted for purposes of calculating the Debt Leverage Ratio.  The Debt 
Leverage Ratio also decreased due to increased borrowings in 2014 of $18.8 million primarily to fund acquisitions and 
strategic investments (such as Brown Printing and UniGraphic), partially offset by debt paydown resulting from the 
Company's operating cash flow generation.  The Debt Leverage Ratio at December 31, 2014 of 2.60x is above 
management's desired target Debt Leverage Ratio range of 2.0x to 2.5x; however, the Company operates at times above 
or below the Debt Leverage Ratio target range depending on the timing of compelling strategic investment opportunities 
like the Brown Printing and UniGraphic acquisitions and seasonal working capital needs.

Description of Significant Outstanding Debt Obligations as of December 31, 2014

As of December 31, 2014, the Company utilized a combination of debt instruments to fund cash requirements, 

including:

• 

$1.9 Billion Debt Financing Arrangements which includes:

Senior Secured Credit Facility:

$850.0 million revolving credit facility ($43.9 million outstanding as of December 31, 
2014); 

$450.0 million Term Loan A ($438.8 million outstanding as of December 31, 2014); and

$300.0 million Term Loan B ($295.8 million outstanding as of December 31, 2014); 

Senior Unsecured Notes ($300.0 million outstanding as of December 31, 2014);

•  Master Note and Security Agreement ($316.6 million outstanding as of December 31, 2014); and a

• 

$14.3 million international revolving credit facility ($0.2 million outstanding as of December 31, 2014).

70

$1.9 Billion Debt Financing Arrangements

The Company completed its $1.9 billion debt financing agreement on April 28, 2014, which included 

refinancing, extending and expanding its existing revolving credit facility, Term Loan A and Term Loan B with a 
$1.6 billion senior secured credit facility (the "Senior Secured Credit Facility") and the issuance of $300.0 million 
aggregate principal amount of its unsecured 7.0% senior notes due May 1, 2022 (the "Senior Unsecured Notes").  The 
Senior Secured Credit Facility and the Senior Unsecured Notes were entered into to extend and stagger the Company's 
debt maturity profile, further diversify its capital structure and provide more borrowing capacity to better position the 
Company to execute on its strategic goals.  The proceeds from the Senior Secured Credit Facility and Senior Unsecured 
Notes were used to: (1) repay the Company's previous revolving credit facility, Term Loan A, Term Loan B and the 
international term loan, (2) fund the acquisition of Brown Printing and (3) for general corporate purposes.

• 

Senior Secured Credit Facility.  The Senior Secured Credit Facility consists of three different loan facilities.  
The first facility is a revolving credit facility in the amount of $850.0 million with a term of five years 
maturing on April 27, 2019.  The second facility is a Term Loan A in the aggregate amount of 
$450.0 million with a term of five years maturing on April 27, 2019, subject to certain required 
amortization.  The third facility is a Term Loan B in the amount of $300.0 million with a term of seven 
years maturing on April 27, 2021, subject to certain required amortization.

Borrowings under the revolving credit facility and Term Loan A loans made under the Senior Secured 
Credit Facility will initially bear interest at 2.00% in excess of reserve adjusted London Interbank Offered 
Rate ("LIBOR"), or 1.00% in excess of an alternate base rate.  The interest rate for the revolving credit 
facility was 2.30% and the interest rate for the Term Loan A loans was 2.32% at December 31, 2014, and 
interest is payable monthly.  Term Loan B loans will bear interest at 3.25% in excess of reserve adjusted 
LIBOR, with a LIBOR floor of 1.00%, or 2.25% in excess of an alternative base rate at the Company's 
option.  The interest rate for the Term Loan B loans was 4.25% at December 31, 2014, and interest is 
payable monthly.

The Senior Secured Credit Facility is secured by substantially all of the unencumbered assets of the 
Company.  The Senior Secured Credit Facility also requires the Company to provide additional collateral to 
the lenders in certain limited circumstances.

The Company entered into an amendment to the Senior Secured Credit Facility on December 18, 2014, 
which eliminated the "net debt" concept from the calculation of the total leverage ratio and the senior 
secured leverage ratio and provides for the elimination of the consolidated net worth covenant (removed for 
all periods after December 31, 2014).

• 

Senior Unsecured Notes.  The Company received $294.8 million in net proceeds from the sale of the 
$300.0 million Senior Unsecured Notes, after deducting the initial purchasers' discounts and commissions.  
The Senior Unsecured Notes bear interest at 7.0% and interest is payable semi-annually.  The Senior 
Unsecured Notes are due May 1, 2022. 

Each of the Company's existing and future domestic subsidiaries that is a borrower or guarantees 
indebtedness under the Company's Senior Secured Credit Facility or that guarantees certain of the 
Company's other indebtedness or indebtedness of the Company's restricted subsidiaries (other than 
intercompany indebtedness) fully and unconditionally guarantee or, in the case of future subsidiaries, will 
guarantee, on a joint and several basis, the Senior Unsecured Notes (the "Guarantor Subsidiaries").  All of 
the current Guarantor Subsidiaries are 100% owned by the Company.  Guarantor Subsidiaries will be 
automatically released from these guarantees upon the occurrence of certain events, including the 
following: (1) the designation of any of the Guarantor Subsidiaries as an unrestricted subsidiary; (2) the 
release or discharge of any guarantee or indebtedness that resulted in the creation of the guarantee of the 
Senior Unsecured Notes by any of the Guarantor Subsidiaries; or (3) the sale or disposition, including the 
sale of substantially all the assets, of any of the Guarantor Subsidiaries.

71

Master Note and Security Agreement (sometimes referred to as senior notes)

On September 1, 1995, and as last amended on November 24, 2014, the Company entered into the Master Note 
and Security Agreement pursuant to which the Company issued over time senior notes in an aggregate principal amount 
of $1.1 billion in various tranches, of which $316.6 million was outstanding as of December 31, 2014.  These senior 
notes have a weighted-average interest rate of 7.55% at December 31, 2014, which is fixed to maturity, and interest is 
payable semiannually.  Principal payments commenced September 1997 and extend through April 2031 in various 
tranches.  The notes are collateralized by certain United States land, buildings and press and finishing equipment under 
the terms of the Master Note and Security Agreement. 

The Company redeemed $108.8 million of its senior notes under the Master Note and Security Agreement for 

$109.6 million on October 10, 2014.  The Company used its revolving credit facility to effect the redemption.  This 
redemption was primarily completed to reduce interest expense based on current LIBOR rates.

The Master Note and Security Agreement was amended on November 24, 2014.  The amendment, among other 

things, amended the financial covenants by removing the consolidated net worth requirement (removed for all periods 
after December 31, 2014) and the fixed charge coverage ratio, as well as adding a minimum interest coverage ratio, a 
maximum total leverage ratio and a maximum senior secured leverage ratio.  These amendments align the financial 
covenants in the Master Note and Security Agreement more closely with the financial covenants in the Senior Secured 
Credit Facility.

International Revolving Credit Facility

On December 16, 2008, Quad/Winkowski Sp. z o.o. ("Quad/Winkowski") entered into a secured facilities 

agreement that included a multicurrency revolving credit facility for $14.3 million that was renewed in 2014 and will 
expire on September 30, 2015 (which is used for Quad/Winkowski's working capital and general business needs).  The 
borrowings outstanding on the multicurrency revolving credit facility were $0.2 million at December 31, 2014, leaving 
$14.1 million available for future borrowings.  The terms of the multicurrency revolving credit facility include a 
guarantee by Quad/Graphics and a security agreement that includes collateralizing substantially all of the Quad/
Winkowski assets.  The multicurrency revolving credit facility bears interest at the aggregate of the Euro Interbank 
Offered Rate ("EURIBOR") or the Warsaw Interbank Offered Rate ("WIBOR") and margin.  The weighted-average 
interest rate of the multicurrency revolving credit facility was 2.65% at December 31, 2014.

Covenants and Compliance

The Company's various lending arrangements include certain financial covenants (all financial terms, numbers 

and ratios are as defined in the Company's debt agreements).  Among these covenants, the Company was required to 
maintain the following as of December 31, 2014:

• 

• 

Total Leverage Ratio.  On a rolling twelve-month basis, the total leverage ratio, defined as total 
consolidated debt to consolidated EBITDA, shall not exceed 3.75 to 1.00 (for the twelve months ended 
December 31, 2014, the Company's total leverage ratio was 2.57 to 1.00).

Senior Secured Leverage Ratio.  On a rolling twelve-month basis, the senior secured leverage ratio, defined 
as senior secured debt to consolidated EBITDA, shall not exceed 3.50 to 1.00 (for the twelve months ended 
December 31, 2014, the Company's senior secured leverage ratio was 2.04 to 1.00).

•  Minimum Interest Coverage Ratio.  On a rolling twelve-month basis, the minimum interest coverage ratio, 
defined as consolidated EBITDA to consolidated cash interest expense, shall not be less than 3.50 to 1.00 
(for the twelve months ended December 31, 2014, the Company's minimum interest coverage ratio was 
5.89 to 1.00).

•  Consolidated Net Worth.  As of December 31, 2014, the Company's consolidated net worth must be at least 
$802.4 million (as of December 31, 2014, the Company's consolidated net worth under the most restrictive 

72

covenant per the various debt agreements was $1.08 billion).  This covenant will be removed for all periods 
after December 31, 2014, due to the recent debt agreement amendments.

In addition to those covenants, the Senior Secured Credit Facility also includes certain limitations on 

acquisitions, indebtedness, liens, dividends and repurchases of capital stock, including:

• 

• 

If the Company's total leverage ratio is greater than 3.00 to 1.00 (as defined in the Senior Secured Credit 
Facility), the Company is prohibited from making greater than $120.0 million of annual dividend payments, 
capital stock repurchases and certain other payments. If the total leverage ratio is less than 3.00 to 1.00, 
there are no such restrictions.

If the Company's senior secured leverage ratio is greater than 3.00 to 1.00 or the Company's total leverage 
ratio is greater than 3.50 to 1.00 (these ratios as defined in the Senior Secured Credit Facility), the 
Company is prohibited from voluntarily prepaying any of the Senior Unsecured Notes and from voluntarily 
prepaying any other unsecured or subordinated indebtedness, with certain exceptions (including any 
mandatory prepayments on the Senior Unsecured Notes or any other unsecured or subordinated debt).  If 
the senior secured leverage ratio is less than 3.00 to 1.00 and the total leverage ratio is less than 
3.50 to 1.00, there are no such restrictions.

The indenture underlying the Senior Unsecured Notes contains various covenants, including, but not limited to, 

covenants that, subject to certain exceptions, limit the Company's and its restricted subsidiaries' ability to: incur and/or 
guarantee additional debt; pay dividends, repurchase stock or make certain other restricted payments; enter into 
agreements limiting dividends and certain other restricted payments; prepay, redeem or repurchase subordinated debt; 
grant liens on assets; enter into sale and leaseback transactions; merge, consolidate, transfer or dispose of substantially 
all of the Company's consolidated assets; sell, transfer or otherwise dispose of property and assets; and engage in 
transactions with affiliates.

The Company was in compliance with all financial covenants in its debt agreements as of December 31, 2014.  
While the Company currently expects to be in compliance in future periods with all of the financial covenants, there can 
be no assurance that these covenants will continue to be met.  The Company's failure to maintain compliance with the 
covenants could prevent the Company from borrowing additional amounts and could result in a default under any of the 
debt agreements.  Such default could cause the outstanding indebtedness to become immediately due and payable, by 
virtue of cross-acceleration or cross-default provisions.

Net Pension and Postretirement Benefit Obligations

The net underfunded pension, postretirement and MEPPs benefit obligations increased by $34.7 million during 

the year ended December 31, 2014, from $187.0 million at December 31, 2013, to $221.7 million at December 31, 2014.  
This increase is due to a $95.2 million year-end increase in the single-employer pension benefit obligation as a result of 
the December 31, 2014 actuarial valuation, which included a 90 basis point decrease in the liability discount rate from 
4.8% at December 31, 2013, to 3.9% at December 31, 2014, and the adoption of a new mortality table with longer life 
expectancies.  The increase was partially offset by 2014 cash contributions of $36.7 million to the single-employer 
pension and postretirement plans and required payments of $13.9 million to the MEPPs.  The Company continues to 
focus on reducing its net benefit obligation for these underfunded plans through cash contributions to the plans and plan 
design changes, such as the 2014 termination of postretirement medical benefits.

73

Share Repurchase Program

On September 6, 2011, the Company's board of directors authorized a share repurchase program of up to 

$100.0 million of the Company's outstanding class A stock.  Under the authorization, share repurchases may be made at 
the Company's discretion, from time to time, in the open market and/or in privately negotiated transactions as permitted 
by federal securities laws and other legal requirements.  The timing, manner, price and amount of any repurchase will 
depend on economic and market conditions, share price, trading volume, applicable legal requirements and other factors.  
The program may be suspended or discontinued at any time.  There were no stock repurchases made under this share 
repurchase program during the year ended December 31, 2014.  As of December 31, 2014, there were $91.8 million of 
authorized repurchases remaining under the program.

Risk Management

For a discussion of the Company's exposure to market risks and management of those market risks, see 

Item 7A, "Quantitative and Qualitative Disclosures About Market Risk," of this Annual Report on Form 10-K.

Off-Balance Sheet Arrangements

Except as set forth below in the Contractual Obligations and Other Commitments table and in Note 14, "Lease 
Obligations," to the consolidated financial statements in Item 8, "Financial Statements and Supplementary Data," of this 
Annual Report on Form 10-K (including operating leases and future interest on debt and capital leases to be incurred), 
the Company has no off-balance sheet arrangements, financings or special purpose entities that the Company expects to 
have a material current or future effect on financial condition, changes in financial condition, results of operations, 
liquidity, capital expenditures, capital resources or significant components of sales or expenses.

Contractual Obligations and Other Commitments

The Company's contractual cash obligations at December 31, 2014, were as follows (in millions):

Debt obligations(1) . . . . . . . . . . . . . . . . $
Pension benefits(2) . . . . . . . . . . . . . . . .
Operating lease obligations . . . . . . . . .
Capital lease obligations(3) . . . . . . . . . .
Purchase obligations(4) . . . . . . . . . . . . .
Acquisitions of businesses(5) . . . . . . . .
Total(6)(7) . . . . . . . . . . . . . . . . . . . . . . . . $

______________________________

Payments Due by Period

Total

2015

2016

2017

2018

2019

Thereafter

1,796.5

$

160.2

$

157.5

$

140.0

$

143.7

$

410.4

$

784.7

76.3

173.7

14.8

43.8

2.7

12.7

41.2

4.6

43.8

1.9

15.9

34.3

4.1

—

0.8

15.9

27.3

3.3

—

—

15.9

21.1

1.3

—

—

15.9

15.1

0.6

—

—

—

34.7

0.9

—

—

2,107.8

$

264.4

$

212.6

$

186.5

$

182.0

$

442.0

$

820.3

(1)  Debt obligations include $384.8 million for anticipated future interest payments.  With respect to the variable interest rate 

portions of the debt, the interest amounts were calculated by applying the December 31, 2014, weighted-average interest rate to 
determine the value of future interest payments.  For the Master Note and Security Agreement, the weighted-average interest rate 
of the notes was applied to the average principal balance outstanding for each time period.  Amounts included in "Thereafter" 
include principal payments and estimated interest expense through April 2031.

(2)  For the pension benefits, contributions and benefit payments to be funded from Company assets included in the table have been 
actuarially estimated over a five year period.  While benefit payments under these benefit plans are expected to continue beyond 
2019, the Company believes that an estimate beyond this period is unreasonable.  The contractual obligations table above does 
not include a $59.0 million estimated withdrawal liability for the U.S. World Color Press MEPPs due to the uncertainty with the 
amount and timing of any potential withdrawal liability payment.  During 2015, the Company is required to make minimum 
payments of $14.4 million, pending no settlement.  See Note 18, "Employee Retirement Plans," to the consolidated financial 
statements in Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K for further discussion 
of the withdrawal from the MEPPs.

74

(3)  Capital lease obligations include $0.9 million for anticipated future interest payments.

(4)  Purchase obligations consist primarily of $41.1 million in firm commitments to purchase press and finishing equipment, as well 

as $2.7 million of other purchase obligations.

(5)  Acquisition of businesses represents deferred payments of $0.6 million associated with the acquisition of Proteus and 

Transpak and $2.1 million associated with the acquisition of UniGraphic.  See Note 2, "Acquisitions and Strategic Investments," 
to the consolidated financial statements in Item 8, "Financial Statements and Supplementary Data," of this Annual Report on 
Form 10-K for further discussion.

(6)  The contractual obligations table above does not include reserves for uncertain tax positions recorded in accordance with the 

accounting guidance on uncertainties in income taxes.  The Company has taken tax positions for which the ultimate amount and 
the year(s) any necessary payments will be made that pertain to those tax positions is uncertain.  The reserve for uncertain tax 
positions prior to interest and penalties is $31.1 million as of December 31, 2014.  The Company has also recorded accruals for 
interest and penalties related to uncertain tax positions of $4.9 million and $0.5 million, respectively, as of December 31, 2014.

(7)  The contractual obligations table above does not include the share repurchase program as no repurchases are required under the 
program.  See the "Share Repurchase Program" section above for further discussion, including the maximum potential cash 
payments under the program.

Critical Accounting Policies and Estimates

The Company's consolidated financial statements are prepared in accordance with GAAP.  The Company's most 

critical accounting policies are those that are most important to the portrayal of its financial condition and results of 
operations, and which require the Company to make its most difficult and subjective estimates.  Management is required 
to make judgments and estimates that affect the reported amounts of assets and liabilities, the disclosure of contingent 
assets and liabilities at the date of the statements, and the reported amounts of revenues and expenses during the 
reporting period.  The Company bases its estimates on historical experience and on various other assumptions that are 
believed to be reasonable under the circumstances.  The Company's management believes that such judgments and 
estimates are made with consistent and appropriate methods based on information available at the time, and that any 
reasonable deviation from those judgments and estimates would not have a material impact on the Company's 
consolidated financial position or results of operations.  Actual results may differ from these estimates under different 
assumptions or conditions.  To the extent that the estimates used differ from actual results, adjustments to the 
consolidated statements of operations and corresponding consolidated balance sheets would be necessary.  These 
adjustments would be made in future statements.

The Company has identified the following as its critical accounting policies and estimates.

Revenue Recognition

The Company recognizes its printing revenues upon transfer of title and the passage of risk of loss, which is 

generally upon shipment to the customer.  Under agreements with certain customers, products may be stored by the 
Company for future delivery.  In these situations, the Company may receive warehouse management fees for the services 
it provides.  In certain of these cases, delivery and billing schedules are outlined in the customer agreement and product 
revenue is recognized when manufacturing is complete, title and risk of loss transfer to the customer, and there is a 
reasonable assurance as to collectability.  Product returns are not significant because the majority of products are 
customized; however, the Company accrues for the estimated amount of customer allowances at the time of sale based 
on historical experience and known trends.

Revenue from services is recognized as services are performed.  Revenues related to the Company's imaging 

operations, which include digital content management, photography, color services and page production, are recognized 
in accordance with the terms of the contract, typically upon completion of the performed service and acceptance by the 
customer.  With respect to the Company's logistics operations, which include the delivery of printed material, the 
Company recognizes revenue upon completion of services.

75

The Company also manufactures printing-related auxiliary equipment to ensure industry-leading technology for 

its own printing operations as well as to sell to other businesses.  Revenue is generally recognized for the equipment 
sales at time of shipment.  Revenue from services related to the installation of equipment at customer sites are recognized 
upon completion of the installation.  Payments can be received from customers during the manufacture of equipment and 
prior to shipment, or in the case of the installation services prior to completion of the installation.  In all cases when 
payments are received in advance of meeting the applicable revenue recognition criteria, deferred revenue is recorded 
until the revenue recognition criteria are subsequently met.

Services account for greater than 10% of the Company's consolidated net sales; therefore, net sales and related 

costs of sales of products and services have been included as separate line items in the consolidated statements of 
operations in Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K.

Certain revenues earned by the Company require judgment to determine if revenue should be recorded gross as 

a principal or net of related costs as an agent.  Billings for third-party shipping and handling costs, primarily in the 
Company's logistics operations, and out-of-pocket expenses are recorded gross in net sales and cost of sales in the 
consolidated statements of operations in Item 8, "Financial Statements and Supplementary Data," of this Annual Report 
on Form 10-K.  Many of the Company's operations process materials, primarily paper, that may be supplied directly by 
customers or may be purchased by the Company and sold to customers.  No revenue is recognized for customer-supplied 
paper.  Revenues for Company-supplied paper are recognized on a gross basis.

Impairment of Goodwill

The allocation of the purchase price for business combinations requires management estimates and judgment as 
to expectations for future cash flows of the acquired business and the allocation of those cash flows to identifiable assets 
and liabilities assumed, including valuations performed by third-party appraisers when appropriate, in determining the 
estimated fair value for purchase price allocation purposes.  Goodwill is measured as the excess of the purchase price 
over the fair value assigned to the identifiable assets acquired and liabilities assumed.  Changes in management's 
estimates or judgments, including changes based on actual results differing from the estimates and judgments used in the 
purchase price allocation process, could result in an impairment charge, and such a charge could have a material adverse 
effect on the Company's results of operations.

Accounting guidance requires that goodwill impairment is to be tested at the reporting unit level on at least an 

annual basis.  In the fourth quarter of 2014, the Company's financial reporting structure was changed to align with the 
launch of the Company's five primary strategic goals that support its objectives to transform the Company and drive 
performance through innovation discussed in the "Strategy" section of Part I, Item 1. "Business," of this Annual Report 
on Form 10-K.  As a result, the Company re-evaluated the reporting units within the United States Print and Related 
Services operating segment and concluded that there are three reporting units as compared to one reporting unit in the 
prior year.  The carrying value of goodwill in the Company's United States reporting unit was allocated based on the 
relative fair value of the Company's Core Print and Related Services, Specialty Print and Related Services and Other 
United States Products and Services businesses, as of October 31, 2014, the annual assessment date.  Therefore, the 
Company has identified five reporting units: (1) Core Print and Related Services, (2) Specialty Print and Related 
Services, (3) Other United States Products and Services, (4) Latin America and (5) Europe.  As of December 31, 2014, 
goodwill totaled $775.5 million, of which $751.3 million was allocated to the United States and Related Services 
operating segment and $24.2 million was allocated to the International operating segment.  The European reporting unit 
is the only reporting unit that has no goodwill allocated to it.

The Company performs its annual goodwill impairment test as of October 31, or more frequently if an event 

occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its 
carrying value.  A multi-step method is used for determining goodwill impairment, which includes the option of first 
performing a qualitative assessment to determine whether the existence of events or circumstances leads to a 
determination that it is more likely than not that the fair value of the reporting unit is less than its carrying amount.  The 
Company did not apply this optional qualitative assessment in its annual goodwill impairment test.

76

In the first step, the Company compares the estimated fair value of each reporting unit with goodwill allocated 

to it to its carrying amount, including the goodwill.  Fair value is determined using an equal weighting of both the 
income and market approaches.  Under the income approach, the Company determines fair value based on estimated 
future cash flows discounted by an estimated weighted-average cost of capital, which reflects the overall level of 
inherent risk and the rate of return an outside investor would expect to earn.  Under the market approach, the Company 
derives the fair value of the reporting units based on market multiples of comparable publicly-traded companies.  This 
fair value determination is categorized as Level 3 in the fair value hierarchy (see Note 16, "Financial Instruments and 
Fair Value Measurements," to the consolidated financial statements in Item 8, "Financial Statements and Supplementary 
Data," of this Annual Report on Form 10-K for the definition of Level 3 inputs).  If the carrying amount of such 
reporting unit exceeds the estimated fair value, step two is completed to determine the amount of the impairment charge.

Step two requires the allocation of the estimated fair value of the reporting unit to the assets, including any 

unrecognized intangible assets, and liabilities in a hypothetical purchase price allocation.  Any remaining unallocated fair 
value represents the implied fair value of the goodwill, which is then compared to the corresponding carrying value of 
the goodwill to compute the goodwill impairment charge.  The Company's methodologies for valuing goodwill are 
applied consistently on a year-over-year basis.  The assumptions used in performing the 2014 impairment calculations 
were evaluated in light of market and business conditions.  The Company continues to believe that the discounted cash 
flow model and market multiples model provide a reasonable and meaningful fair value estimate based upon the 
reporting units' projections of future operating results and cash flows and replicates how market participants would value 
the Company's reporting units.

The Company conducted its annual impairment assessment of its five reporting units as of October 31, 2014, 

the date of the annual assessment.  In performing the annual impairment assessment, the key assumptions specific to 
each of the four reporting units that have goodwill allocated to it included:

•  Core Print and Related Services.  Fair value was determined using an equal weighting of both the income 

and market approaches.  Specific to this reporting unit, a 9.0% after-tax weighted average cost of capital 
was used for the income approach.

• 

Specialty Print and Related Services.  Fair value was determined using an equal weighting of both the 
income and market approaches.  Specific to this reporting unit, a 9.5% after-tax weighted average cost of 
capital was used for the income approach.

•  Other United States Products and Services.  Fair value was determined using the income approach only.  
Specific to this reporting unit, a 12.5% after-tax weighted average cost of capital was used for the income 
approach.

• 

Latin America.  Fair value was determined using an equal weighting of both the income and market 
approaches.  Specific to this reporting unit, a 12.7% after-tax weighted average cost of capital was used for 
the income approach.

Significant assumptions used under the income approach included: estimated future cash flows including 

expected future revenue growth, profit margins, capital expenditures, working capital levels and terminal value 
multiples.  Estimated future cash flows were based on the Company's internal projection models, industry projections 
and other assumptions deemed reasonable by management.  Significant assumptions used under the market approach 
included: a control premium based on similar transactions, selection of the guideline public companies and selected 
market multiples.  Management concluded that no impairment existed as of October 31, 2014, because the estimated fair 
value of each of the Company's reporting units exceeded its carrying amount.  No additional indications of impairment 
were identified between October 31, 2014 and December 31, 2014.

77

In addition, the Company performed a sensitivity analysis as of October 31, 2014, on the material assumptions 

used in the discounted cash flow valuation models.  In performing the annual goodwill impairment assessment, the 
percentage by which estimated fair value exceeded carrying value was more than 10% in each of the Company's four 
reporting units that have goodwill allocated to it.  Based on the goodwill impairment assessments performed, no 
goodwill impairment charge pertaining to goodwill has been required to be recorded during the years ended 
December 31, 2014, 2013 or 2012.

Impairment of Property, Plant and Equipment and Finite-lived Intangible Assets

The Company performs impairment evaluations of its long-lived assets, of which the most significant are 

property, plant and equipment and the customer relationship intangible assets recorded in conjunction with an 
acquisition, whenever business conditions, events or circumstances indicate that those assets may be impaired, including 
whether the estimated useful life of such long-lived assets may warrant revision or whether the remaining balance of an 
asset may not be recoverable.  Assessing the impairment of long-lived assets requires the Company to make important 
estimates and assumptions, including, but not limited to, the expected future cash flows that the assets will generate, how 
the assets will be used based on the strategic direction of the Company, their remaining useful life and their residual 
value, if any.  Considerable judgment is also applied in incorporating the potential impact of the current economic 
climate on customer demand and selling prices, the cost of production and the limited activity on secondary markets for 
the assets and on the cost of capital.  When the estimated future undiscounted cash flows to be generated by the assets 
are less than the carrying value of the long-lived assets, the assets are written down to fair value and a charge is recorded 
to current operations.  The Company uses internal undiscounted cash flow estimates, quoted market prices when 
available and independent appraisals, as appropriate, to determine fair value.  Based on the assessments completed 
during the years ended December 31, 2014, 2013 and 2012 the Company recognized total fixed asset impairment charges 
of $14.4 million, $21.8 million and $23.0 million, respectively, primarily related to the Company's closure and exit from 
25 manufacturing facilities, as well as other capacity reduction restructuring initiatives.  There were no impairment 
charges recorded during the years ended December 31, 2014, 2013 or 2012 for the customer relationship intangible 
assets.

The Company continues to monitor groups of assets to identify any new events or changes in circumstances that 
could indicate that their carrying values are not recoverable, particularly in light of potential declines in profitability that 
may result from the highly competitive industry landscape and continued uncertainty in the global economy.  In the event 
that there are significant and unanticipated changes in circumstances, such as significant adverse changes in business 
climate, adverse actions by regulators, unanticipated competition, loss of key customers and/or changes in technology or 
markets, or that actual results differ from management's estimates, a provision for impairment could be required in a 
future period.

Pension and Postretirement Benefit Plans

As a result of the acquisition of World Color Press, the Company acquired multiple underfunded pension and 

postretirement defined benefit plans.  Pension plan costs are determined using actuarial methods and are funded through 
contributions determined in accordance with the projected benefit method pro-rated on service.  The Company records 
amounts relating to its pension and postretirement benefit plans based on calculations which include various actuarial 
assumptions including discount rates, mortality, assumed rates of return and turnover rates.  The Company reviews its 
actuarial assumptions on an annual basis and modifies the assumptions based on current rates and trends when it is 
appropriate to do so.  The effects of modifications are recognized immediately on the consolidated balance sheets, but 
are generally amortized into operating income over future periods, with the deferred amount recorded in accumulated 
other comprehensive loss on the consolidated balance sheets included in Item 8, "Financial Statements and 
Supplementary Data," of this Annual Report on Form 10-K.  The Company believes that the assumptions utilized in 
recording its obligations under its plans are reasonable based on its experience, market conditions and input from its 
actuaries and investment advisors.  When an event gives rise to both a curtailment and a settlement, the curtailment is 
accounted for prior to the settlement.  The Company's measurement date to measure the defined benefit plan assets and 
the projected benefit obligation is December 31.  For the purposes of calculating the expected return on plan assets, those 
assets are valued at fair value.

78

The Company determines its assumption for the discount rate to be used for purposes of computing annual 

service and interest costs for each pension plan based on an index of high-quality corporate bond yields and matched-
funding yield curve analysis as of that date.  The weighted-average discount rate used to determine benefit obligations 
for the pension plans at December 31, 2014, was 3.9%, a 90 basis point decrease from the December 31, 2013 discount 
rate of 4.8%.

The Company employs a total return on investment approach for its pension plans whereby a diversified mix of 
equity securities and debt securities are used to maximize the long-term pension plan assets.  The intent of this strategy is 
to outperform the growth in plan liabilities over the long run, such that plan contributions can be decreased, balanced 
with maintaining a lower degree of investment risk.  Risk tolerance is established through careful consideration of plan 
liabilities, plan funded status, and corporate financial condition.  Equity securities are diversified across geography and 
market capitalization through investments in U.S. large-capitalization stocks, U.S. small-capitalization stocks and 
international securities.  Investment risk is measured and monitored on an ongoing basis through annual liability 
measurements, periodic asset/liability studies and quarterly investment portfolio reviews.  The expected long-term rate of 
return for plan assets is based upon many factors including expected asset allocations, historical asset returns, current and 
expected future market conditions and risk.  The target asset allocation for plan assets on a weighted-average basis are 
67% equity securities and 33% debt securities.  The actual asset allocation as of December 31, 2014, was approximately 
66% equity securities and 34% debt securities.  The expected return on plan assets assumption at December 31, 2014 and 
2013 was 6.5% for the Company's funded United States pension plans.  Actual return on plan assets for the years ended 
December 31, 2014 and 2013 was 8.2% and 18.3%, respectively.  Certain pension plans are unfunded (those plans do not 
hold plan assets). 

In 2014, the Company announced the elimination of postretirement medical benefit coverage for all retirees, 

which resulted in the reduction of plan obligations by $3.7 million and recognition of a termination gain of $4.9 million.  
The termination gain was recorded in restructuring, impairment and transaction-related charges in the consolidated 
statement of operations.

The Company also participated in MEPPs as a result of the acquisition of World Color Press.  Due to the 

significant underfunded status of the MEPPs, the Company has withdrawn from all significant MEPPs and replaced 
these union sponsored "promise to pay in the future" defined benefit plans with a Company sponsored "pay as you go" 
defined contribution plan, which is historically the form of retirement benefit provided to Quad/Graphics employees.  As 
a result of the decision to withdraw, the Company recorded an estimated withdrawal liability for the MEPPs as part of 
the purchase price allocation process based on information received from the MEPPs trustees.  The estimated withdrawal 
liability will be updated as new withdrawal liability projections are provided from the trustees or based on other 
significant events, such as potential new information from the ongoing arbitration proceedings with both MEPPs, until 
the final withdrawal liability is determined.  The exact amount of the withdrawal liability could be higher or lower than 
the estimate depending on, among other things, the nature and timing of any triggering events and the funded status of 
the plans at that time.

New Accounting Pronouncements

In November 2014, the Financial Accounting Standards Board ("FASB") issued new guidance providing 
companies the option to apply pushdown accounting to acquired entities in its separate financial statements upon 
occurrence of an event in which an acquirer obtains control of an acquired entity.  The acquired entity will have the 
option to elect to apply pushdown accounting in the reporting period in which the change-in-control event occurs.  If 
pushdown accounting is not applied in the reporting period in which the change-in-control event occurs, an acquired 
entity will have the option to elect to apply pushdown accounting in a subsequent reporting period as a change in 
accounting principle.  If pushdown accounting is applied to an individual change-in-control event, that election is 
irrevocable.  Additional disclosures are required to enable the users of the financial statements to evaluate the effect of 
pushdown accounting.  This guidance was effective upon issuance on November 18, 2014.  As such, the Company 
adopted the new guidance effective November 18, 2014.  The Company does not believe the adoption of this guidance 
will have a material impact on the consolidated financial statements.

79

In August 2014, the FASB issued new guidance on the required disclosures related to an entity's ability to 
continue as a going concern.  The guidance requires management to evaluate, at each interim and annual reporting 
period, whether there are conditions or events that raise substantial doubt about the entity's ability to continue as a going 
concern within one year after the date the financial statements are issued, and provide related disclosures.  This guidance 
is effective for annual periods ending after December 15, 2016, and for each annual and interim period thereafter with 
early adoption permitted.  The Company plans to adopt this new guidance effective December 31, 2016.  The Company 
does not believe the adoption of this guidance will have a material impact on the consolidated financial statements.

In June 2014, the FASB issued new guidance on certain share-based payment awards, which clarifies the 

treatment of performance targets that can be met after the requisite service period of a share-based payment award.  
Under the new guidance, an entity should treat the performance targets that can be met after the requisite period of 
service as performance conditions that affect vesting.  This guidance is effective for interim and annual periods 
beginning after December 15, 2015 with early adoption permitted.  The Company plans to adopt this new guidance 
effective January 1, 2016.  The Company does not believe the adoption of this guidance will have a material impact on 
the consolidated financial statements.

In May 2014, the FASB issued new guidance on recognizing revenue from contracts with customers.  Under 

this guidance, an entity will recognize revenue when it transfers promised goods or services to the customer in the 
amount that reflects what it expects in exchange for the goods or services.  This guidance also requires more detailed 
disclosures to enable users of the financial statements to understand the nature, amount, timing and uncertainty of the 
revenue and cash flow arising from contracts with customers.  This guidance is effective for interim and annual periods 
beginning after December 15, 2016 with early adoption not permitted.  This guidance allows the option of either a full 
retrospective adoption, meaning the guidance is applied to all periods presented, or a modified retrospective adoption, 
meaning the guidance is applied only to the most current period.  The Company is currently evaluating the impact of this 
guidance on the consolidated financial statements and determining which transition method to use.

In April 2014, the FASB issued new guidance on the presentation of discontinued operations, which modifies 
the requirements for disposals to qualify as discontinued operations and expands related disclosure requirements.  This 
guidance is effective prospectively for interim and annual periods beginning after December 15, 2014, with early 
adoption permitted for disposals that have not been reported in financial statements previously issued or available for 
issuance.  The Company plans to adopt this new guidance effective January 1, 2015.  The adoption of this guidance may 
impact whether future disposals qualify as discontinued operations and, therefore, could impact the Company's financial 
statement presentation and disclosures.

80

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to a variety of market risks which may adversely impact the Company's results of 
operations and financial condition, including changes in interest and foreign currency exchange rates, changes in the 
economic environment that would impact credit positions and changes in the prices of certain commodities.  The 
Company's management takes an active role in the risk management process and has developed policies and procedures 
that require specific administrative and business functions to assist in the identification, assessment and control of 
various risks.  These risk management strategies may not fully insulate the Company from adverse impacts due to market 
risks.

Interest Rate Risk

The Company is exposed to interest rate risk on variable rate debt obligations and price risk on fixed rate debt 

and capital leases.  As of December 31, 2014, the Company had fixed rate debt and capital leases outstanding of 
$643.8 million at a current weighted average interest rate of 7.2% and variable rate debt outstanding of $781.8 million at 
a current weighted average interest rate of 3.1%.  The variable rate debt outstanding at December 31, 2014, is primarily 
comprised of the $1.6 billion Senior Secured Credit Facility entered into on April 28, 2014, including $438.8 million 
outstanding on the $450.0 million Term Loan A, $295.8 million outstanding on the $300.0 million Term Loan B and 
$43.9 million outstanding on the $850.0 million revolving credit facility.  The Term Loan B bears interest primarily 
based on LIBOR; however, it is subject to a 1.0% LIBOR minimum rate and thus the interest rate on the Term Loan B 
will not begin to fluctuate until LIBOR exceeds that percentage.  At December 31, 2014, LIBOR was significantly lower 
than the 1.0% LIBOR minimum rate, and as a result the interest on the Term Loan B would not fluctuate with a 10% 
increase in the market interest rate.  Excluding the Term Loan B, a hypothetical change in the interest rate of 10% from 
the Company's current weighted average interest rate on variable rate debt obligations of 2.7% would not have a material 
impact on the Company's interest expense.  A hypothetical 10% change in market interest rates would change the fair 
value of fixed rate debt at December 31, 2014, by approximately $7.5 million.

Foreign Currency Risk and Translation Exposure

The Company is exposed to the impact of foreign currency fluctuations in certain countries in which it operates.  

The exposure to foreign currency movements is limited in most countries because the operating revenues and expenses 
of its various subsidiaries and business units are substantially in the local currency of the country in which they operate.  
Although operating in local currencies may limit the impact of currency rate fluctuations on the results of operations of 
the Company's non-U.S. subsidiaries and business units, fluctuations in such rates may affect the translation of these 
results into the Company's consolidated financial statements.  To the extent revenues and expenses are not in the 
applicable local currency, the Company may enter into foreign exchange forward contracts to hedge the currency risk.

The Company's hedging operations have historically not been material, and gains or losses from these 
operations have not been material to the Company's results of operations, financial position or cash flows.  The Company 
does not use derivative financial instruments for trading or speculative purposes.

These international operations are subject to risks typical of international operations, including, but not limited 
to, differing economic conditions, changes in political climate, potential restrictions on the movement of funds, differing 
tax structures, and other regulations and restrictions.  Accordingly, future results could be adversely impacted by changes 
in these or other factors.

81

Credit Risk

Credit risk is the possibility of loss from a customer's failure to make payments according to contract terms.  

Prior to granting credit, each customer is evaluated in an underwriting process, taking into consideration the prospective 
customer's financial condition, past payment experience, credit bureau information and other financial and qualitative 
factors that may affect the customer's ability to pay.  Specific credit reviews and standard industry credit scoring models 
are used in performing this evaluation.  Customers' financial condition is continuously monitored as part of the normal 
course of business.  Some of the Company's customers are highly leveraged or otherwise subject to their own operating 
and regulatory risks.  Based on those customer account reviews and due to the continued uncertainty of the global 
economy, the Company has established an allowance for doubtful accounts of $57.8 million as of December 31, 2014.

The Company has a large, diverse customer base and does not have a high degree of concentration with any 

single customer account.  During the year ended December 31, 2014, the Company's largest customer accounted for less 
than 5% of the Company's net sales.  Even if the Company's credit review and analysis mechanisms work properly, the 
Company may experience financial losses in its dealings with customers and other parties.  Any increase in nonpayment 
or nonperformance by customers could adversely impact the Company's results of operations and financial condition.  
Economic disruptions could result in significant future charges.

Commodity Risk

The primary raw materials used by the Company are paper, ink and energy.  At this time, the Company's supply 
of raw materials is readily available from numerous vendors; however, based on market conditions, that could change in 
the future.  The Company generally buys these raw materials based upon market prices that are established with the 
vendor as part of the purchase process.

The majority of paper used in the printing process is supplied directly by the Company's customers.  For those 

customers that do not supply paper, the Company generally includes price adjustment clauses in sales contracts.  The 
Company produces the majority of ink used in its print production.  Raw materials for the ink manufacturing process are 
purchased externally from a variety of vendors.  The Company generally includes price adjustment clauses for ink and 
other critical raw materials in the printing process in its sales contracts.

The Company generally cannot pass on to customers the impact of higher electric and natural gas energy prices 

on its manufacturing costs, and increases in energy prices result in higher manufacturing costs for certain of its 
operations.  The Company mitigates its risk through natural gas hedges when appropriate.  In its logistic operations, 
however, the Company is able to pass a substantial portion of any increase in fuel prices directly to its customers.

As a result, management believes a hypothetical 10% change in the price of paper and other raw materials 

would not have a significant direct impact on the Company's consolidated annual results of operations or cash flows; 
however, significant increases in commodity pricing or tight supply could influence future customers' demand for printed 
products.  Inflation has not had a significant impact on the Company historically.

82

Item 8. 

Financial Statements and Supplementary Data

Quarterly Financial Data (Unaudited) 

The following table sets forth selected financial information for each of the eight quarters in the two-year period 

ended December 31, 2014.  This unaudited information has been prepared by the Company on the same basis as the 
consolidated financial statements and includes all normal recurring adjustments necessary to present this information 
fairly when read in conjunction with the Company's audited consolidated financial statements and the notes thereto.

UNAUDITED INTERIM FINANCIAL INFORMATION

(In millions, except per share data)

Year Ended December 31,

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Full Year

2014
Net sales(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,102.8
Operating income(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11.0

$ 1,099.0

$ 1,236.4

$ 1,424.2

$ 4,862.4

Net earnings (loss)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings (loss) attributable to Quad/Graphics common shareholders(1) . . . . . .
Earnings (loss) per diluted share attributable to Quad/Graphics common
shareholders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Closing stock price high . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Closing stock price low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Closing stock price at quarter-end. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26.39

21.89

23.45

23.64

19.30

22.37

0.5

(22.8)

(22.8)

(9.1)

(8.8)

(0.19)

(0.48)

53.6

24.4

24.4

0.50

22.71

19.25

19.25

76.2

141.3

25.8

25.8

0.53

23.30

18.26

22.96

18.3

18.6

0.38

26.39

18.26

22.96

2013
Net sales(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,129.5
Operating income (loss)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(0.9)

$ 1,110.8

$ 1,206.0

$ 1,349.6

$ 4,795.9

(5.2)

44.4

103.9

142.2

Net earnings (loss)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings (loss) attributable to Quad/Graphics common shareholders(1) . . . . . .
Earnings (loss) per diluted share attributable to Quad/Graphics common
shareholders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(14.1)

(14.0)

(27.6)

(27.2)

(0.31)

(0.59)

Closing stock price high . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Closing stock price low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Closing stock price at quarter-end. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24.42

20.15

23.94

24.56

19.69

24.10

______________________________

12.6

13.0

0.26

33.84

24.30

30.36

60.0

60.7

1.24

36.56

24.02

27.23

30.9

32.5

0.65

36.56

19.69

27.23

(1)  Reflects results of acquired businesses from the relevant acquisition dates, primarily related to acquisitions of Brown Printing on May 30, 2014 
and Vertis on January 16, 2013 (see Note 2, "Acquisitions and Strategic Investments," to the consolidated financial statements in Item 8 of this 
Annual Report on Form 10-K for further information on the acquisitions).

83

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of
Quad/Graphics, Inc. and subsidiaries
Sussex, WI

We have audited the accompanying consolidated balance sheets of Quad/Graphics, Inc. and subsidiaries (the 
"Company") as of December 31, 2014 and 2013, and the related consolidated statements of operations, comprehensive 
income (loss), redeemable equity, common stock and other equity and non-controlling interests, and cash flows for each 
of the three years in the period ended December 31, 2014.  These financial statements are the responsibility of the 
Company's management.  Our responsibility is to express an opinion on the financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 

(United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the financial statements are free of material misstatement.  An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the 
accounting principles used and significant estimates made by management, as well as evaluating the overall financial 
statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial 

position of Quad/Graphics, Inc. and subsidiaries at December 31, 2014 and 2013, and the results of their operations and 
their cash flows for each of the three years in the period ended December 31, 2014, in conformity with accounting 
principles generally accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board 
(United States), the Company's internal control over financial reporting as of December 31, 2014, based on the criteria 
established in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission and our report dated March 2, 2015 expressed an unqualified opinion on the Company's 
internal control over financial reporting.

/s/ Deloitte & Touche LLP

Milwaukee, Wisconsin
March 2, 2015

84

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of
Quad/Graphics, Inc. and subsidiaries
Sussex, WI

We have audited the internal control over financial reporting of Quad/Graphics, Inc. and subsidiaries (the 

"Company") as of December 31, 2014, based on the criteria established in Internal Control—Integrated Framework 
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.  As described in 
Management's Report on Internal Control Over Financial Reporting, management excluded from its assessment the 
internal control over financial reporting at the business units acquired from Brown Printing Company ("Brown 
Printing"), which were acquired on May 30, 2014.  The business activities that were excluded from the assessment 
constitute approximately 6% of consolidated total current assets, approximately 3% of consolidated net sales and 
approximately 4% of consolidated cost of sales as of and for the year ended December 31, 2014.  Accordingly, our audit 
did not include the internal control over financial reporting for these business activities of Brown Printing.  The 
Company's management is responsible for maintaining effective internal control over financial reporting and for its 
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's 
Report on Internal Control Over Financial Reporting.  Our responsibility is to express an opinion on the Company's 
internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 

(United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether effective internal control over financial reporting was maintained in all material respects.  Our audit included 
obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, 
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and 
performing such other procedures as we considered necessary in the circumstances.  We believe that our audit provides a 
reasonable basis for our opinion.

A company's internal control over financial reporting is a process designed by, or under the supervision of, the 
company's principal executive and principal financial officers, or persons performing similar functions, and effected by 
the company's board of directors, management, and other personnel to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles.  A company's internal control over financial reporting includes those policies 
and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting 
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the 
financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of 

collusion or improper management override of controls, material misstatements due to error or fraud may not be 
prevented or detected on a timely basis.  Also, projections of any evaluation of the effectiveness of the internal control 
over financial reporting to future periods are subject to the risk that the controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial 

reporting as of December 31, 2014, based on the criteria established in Internal Control - Integrated Framework (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board 

(United States), the consolidated financial statements as of and for the year ended December 31, 2014 of the Company 
and our report dated March 2, 2015 expressed an unqualified opinion on those financial statements.

/s/ Deloitte & Touche LLP

Milwaukee, Wisconsin
March 2, 2015

85

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in millions, except per share data)

Year Ended December 31,

2014

2013

2012

Net sales

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

4,197.5

$

4,186.6

$

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total net sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cost of sales

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expenses

Selling, general and administrative expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring, impairment and transaction-related charges . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

664.9

4,862.4

3,421.4

470.5

3,891.9

425.5

336.4

67.3

4,721.1

609.3

4,795.9

3,360.1

441.8

3,801.9

416.0

340.5

95.3

4,653.7

Operating income from continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

141.3

$

142.2

$

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss on debt extinguishment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings from continuing operations before income taxes and equity in earnings (loss)
of unconsolidated entities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings from continuing operations before equity in earnings (loss) of
unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equity in earnings (loss) of unconsolidated entities. . . . . . . . . . . . . . . . . . . . . . . . . .

92.9

7.2

41.2

20.2

21.0

(2.7)

85.5

—

56.7

23.3

33.4

(2.5)

Net earnings from continuing operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

18.3

$

30.9

$

Loss from discontinued operations, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gain on disposal of discontinued operations, net of tax. . . . . . . . . . . . . . . . . . . . . . .

Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Net loss attributable to noncontrolling interests. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings attributable to Quad/Graphics common shareholders. . . . . . . . . . . . . $

Earnings per share attributable to Quad/Graphics common shareholders:

Basic:

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings per share attributable to Quad/Graphics common shareholders . . . $

Diluted:

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings per share attributable to Quad/Graphics common shareholders . . . $

Weighted average number of common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

$

—

—

18.3

0.3

18.6

0.39

—

0.39

0.38

—

0.38

47.5

48.5

$

$

$

$

$

$

—

—

30.9

1.6

32.5

0.67

—

0.67

0.65

—

0.65

47.0

48.0

See accompanying Notes to Consolidated Financial Statements.

3,638.6

455.4

4,094.0

2,848.3

335.2

3,183.5

347.1

338.6

118.3

3,987.5

106.5

84.0

—

22.5

(31.5)

54.0

2.3

56.3

(3.2)

34.0

87.1

0.3

87.4

1.14

0.66

1.80

1.13

0.65

1.78

46.8

47.2

86

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(in millions)

Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

18.3

$

30.9

$

87.1

Year Ended December 31,

2014

2013

2012

Other comprehensive income (loss)

Translation adjustments:

Foreign currency translation adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Translation of long-term loans to foreign subsidiaries. . . . . . . . . . . . . . . . . . . . .

Revaluation gain on sale of businesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Translation adjustments, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension and other postretirement benefit plans:

Net gain (loss) arising during period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization of prior service credit included in net earnings . . . . . . . . . . . . . . .

Amortization of net actuarial (gain) loss included in net earnings. . . . . . . . . . . .

Plan curtailments/settlements included in net earnings . . . . . . . . . . . . . . . . . . . .

Postretirement benefit plan termination included in net earnings . . . . . . . . . . . .

(61.9)

16.5

—

(45.4)

(95.2)

(5.8)

(0.3)

—

(4.9)

Pension and other postretirement benefit plans, net. . . . . . . . . . . . . . . . . . . . . . . . . .

(106.2)

Other comprehensive income (loss), before tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(151.6)

Income tax benefit (expense) related to items of other comprehensive income (loss) . .

40.6

Other comprehensive income (loss), net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(111.0)

Total comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(92.7)

Less: comprehensive loss attributable to noncontrolling interests. . . . . . . . . . . . . . .

0.3

(21.0)

0.8

(2.4)

(22.6)

133.6

(5.7)

0.3

(2.1)

—

126.1

103.5

(48.7)

54.8

85.7

1.6

Comprehensive income (loss) attributable to Quad/Graphics common shareholders . . . $

(92.4) $

87.3

$

See accompanying Notes to Consolidated Financial Statements.

6.5

(1.6)

—

4.9

(28.7)

(3.4)

(0.1)

(12.7)

—

(44.9)

(40.0)

17.3

(22.7)

64.4

0.4

64.8

87

QUAD/GRAPHICS, INC.
CONSOLIDATED BALANCE SHEETS
(in millions, except per share data)

December 31,
2014

December 31,
2013

ASSETS
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivables, less allowances for doubtful accounts of $57.8 at December 31, 2014 and $58.9 at
December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity method investments in unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LIABILITIES AND SHAREHOLDERS' EQUITY
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amounts owing in satisfaction of bankruptcy claims . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term debt and current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unsecured notes to be issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and contingencies (Note 11)

Quad/Graphics common stock and other equity (Note 21)

Preferred stock, $0.01 par value; Authorized: 0.5 million shares; Issued: None. . . . . . . . . . . . . . . . . . . .
Common stock, Class A, $0.025 par value; Authorized: 80.0 million shares; Issued: 40.0 million
shares at December 31, 2014 and 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock, Class B, $0.025 par value; Authorized: 80.0 million shares; Issued: 15.0 million
shares at December 31, 2014 and 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock, Class C, $0.025 par value; Authorized: 20.0 million shares; Issued: 0.5 million shares
at December 31, 2014 and 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock, at cost, 6.6 million shares at December 31, 2014 and 7.5 million shares at December
31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quad/Graphics common stock and other equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interests. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total common stock and other equity and noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and shareholders' equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

9.6

$

766.2

287.8
39.1
48.4
31.2
1,182.3

1,855.5
775.5
149.1
—
42.0
72.8
4,077.2

406.9
1.4
358.1
92.0
4.2
862.6

1,319.7
9.0
9.7
384.4
339.3
2,924.7

$

$

—

1.0

0.4

—

971.3

(218.8)

515.2
(116.6)
1,152.5
—
1,152.5
4,077.2

$

$

$

$

See accompanying Notes to Consolidated Financial Statements.

88

13.1

698.9

272.5
37.2
48.1
4.5
1,074.3

1,925.5
773.1
221.8
51.5
57.1
62.4
4,165.7

401.0
2.5
350.7
127.6
7.0
888.8

1,265.7
18.0
6.5
395.2
303.9
2,878.1

—

1.0

0.4

—

983.1

(248.8)

558.8
(5.6)
1,288.9
(1.3)
1,287.6
4,165.7

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)

OPERATING ACTIVITIES
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Adjustments to reconcile net earnings to net cash provided by operating activities:

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt issuance costs and original issue discount . . . . . . . . . . . . . . . .
Loss on debt extinguishment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Termination/curtailment/settlement gain on pension/postretirement benefit plans . .
Gain on disposal of discontinued operations, net of tax. . . . . . . . . . . . . . . . . . . . . . .
Loss (Gain) on sales or disposal of property, plant and equipment . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in (earnings) loss of unconsolidated entities. . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends from unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in operating assets and liabilities—net of acquisitions:

Receivables. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INVESTING ACTIVITIES

Purchases of property, plant and equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost investment in unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the sale of property, plant and equipment . . . . . . . . . . . . . . . . . . . . .
Transfers from restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposit paid related to Vertis acquisition (Note 2) . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposit refunded related to business exchange transaction (Note 3). . . . . . . . . . . . .
Purchase price payments on business exchange transaction (Note 3) . . . . . . . . . . . .
Acquisition of businesses—net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

FINANCING ACTIVITIES

Proceeds from issuance of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of capital lease obligations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Borrowings on revolving credit facilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on revolving credit facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bankruptcy claim payments on unsecured notes to be issued . . . . . . . . . . . . . . . . . .
Sale of stock from options exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares withheld from employees for the tax obligation on equity grants . . . . . . . . .
Tax benefit on equity award activity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of cash dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of exchange rates on cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . .
Net decrease in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Year Ended December 31,
2013

2012

2014

18.3

$

30.9

$

87.1

336.4
14.4
4.2
7.2
17.3
(4.9)
—
0.4
26.8
2.7
—

(20.4)
(3.4)
(5.2)
(22.4)
(78.2)
293.2

(139.2)
(4.1)
6.8
24.8
—
—
—
(112.5)
(224.2)

340.5
21.8
4.1
—
18.6
(2.1)
—
(0.8)
(11.1)
2.5
5.0

25.7
0.5
15.2
63.0
(72.7)
441.1

(149.5)
(2.5)
8.8
4.5
—
—
—
(291.9)
(430.6)

1,047.0
(859.4)
(8.4)
1,409.9
(1,577.6)
(16.5)
(8.0)
2.7
(1.0)
0.8
(61.2)
(71.7)
(0.8)
(3.5)
13.1
9.6

$

—
(102.7)
(9.8)
1,628.8
(1,475.0)
—
(4.5)
7.2
—
2.2
(56.4)
(10.2)
(4.1)
(3.8)
16.9
13.1

$

338.6
23.0
4.5
—
13.4
(12.7)
(34.0)
(0.6)
(13.6)
(2.3)
0.5

103.4
8.6
33.9
(105.4)
(90.2)
354.2

(103.5)
(18.1)
23.5
15.4
(25.9)
50.0
(4.9)
(6.6)
(70.1)

—
(74.6)
(21.0)
270.3
(295.7)
(2.1)
(14.9)
0.1
—
4.1
(151.8)
(285.6)
(7.2)
(8.7)
25.6
16.9

See accompanying Notes to Consolidated Financial Statements.

89

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF REDEEMABLE EQUITY, COMMON STOCK 
AND OTHER EQUITY AND NONCONTROLLING INTERESTS
(in millions)

Quad/Graphics Common Stock and Other Equity

Redeemable Equity

Common Stock

Shares

Amount

Shares

Amount

Additional
Paid-in
Capital

Treasury Stock

Shares

Amount

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Quad/Graphics
Common Stock
and Other
Equity

Noncontrolling
Interests

Balance at January 1,
2012 . . . . . . . . . . . . . . . .

Net earnings (loss) . . . . .

Foreign currency
translation adjustments . .

Cash dividends declared .

Redeemable equity
exchange . . . . . . . . . . . . .

Stock-based
compensation charges. . .

Sale of stock for options
exercised . . . . . . . . . . . . .

Issuance of restricted
stock and deferred stock
units . . . . . . . . . . . . . . . .

Increase in redemption
value of redeemable
equity . . . . . . . . . . . . . . .

Tax benefit on stock
option activity. . . . . . . . .

Pension and other
postretirement benefit
liability adjustments . . . .

Balance at December
31, 2012 . . . . . . . . . . . . .

Net earnings (loss) . . . . .

Foreign currency
translation adjustments . .

Cash dividends declared .

Stock-based
compensation charges. . .

Sale of stock for options
exercised . . . . . . . . . . . . .

Issuance of restricted
stock and deferred stock
units . . . . . . . . . . . . . . . .

Tax benefit on equity
award activity . . . . . . . . .

Pension and other
postretirement benefit
liability adjustments . . . .

Balance at December
31, 2013 . . . . . . . . . . . . .

0.3

—

—

—

$

3.5

—

—

(0.2)

55.2

$

—

—

—

(0.3)

(4.3)

0.3

—

—

—

—

—

—

—

—

—

1.0

—

—

—

—

—

—

—

—

— $ —

55.5

$

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

1.4

—

—

—

—

—

—

—

—

—

—

1.4

—

—

—

—

—

—

—

—

$

984.2

(8.6)

$ (295.4)

$ 650.2

$

(37.7)

$

1,302.7

$

—

—

—

(4.1)

13.4

(0.1)

—

—

—

—

—

—

—

—

—

4.1

—

0.1

(11.9)

0.3

11.9

—

4.1

—

—

—

—

—

—

—

87.4

—

(152.8)

4.3

—

—

—

(1.0)

—

—

—

4.9

—

—

—

—

—

—

—

87.4

4.9

(152.8)

4.3

13.4

—

—

(1.0)

4.1

(27.6)

(27.6)

$

985.6

(8.3)

$ (279.3)

$ 588.1

$

(60.4)

$

1,235.4

$

—

—

—

18.6

—

—

—

—

—

—

—

—

(8.3)

0.4

15.5

(15.0)

2.2

0.4

—

—

—

15.0

—

—

32.5

—

(61.8)

—

—

—

—

—

—

(22.6)

—

—

—

—

—

32.5

(22.6)

(61.8)

18.6

7.2

—

2.2

77.4

77.4

0.7

(0.3)

(0.1)

—

—

—

—

—

—

—

—

0.3

(1.6)

—

—

—

—

—

—

—

— $ —

55.5

$

1.4

$

983.1

(7.5)

$ (248.8)

$ 558.8

$

(5.6)

$

1,288.9

$

(1.3)

See accompanying Notes to Consolidated Financial Statements.

90

Balance at December
31, 2013 . . . . . . . . . . . . .

Net earnings (loss) . . . . .

Foreign currency
translation adjustments . .

Cash dividends declared .

Stock-based
compensation charges. . .

Sale of stock for options
exercised . . . . . . . . . . . . .

Issuance of restricted
stock and deferred stock
units . . . . . . . . . . . . . . . .

Tax benefit on equity
award activity . . . . . . . . .

Equity awards vested . . .

Purchase of additional
ownership of Morvillo . .

Shares withheld from
employees for tax
obligation on equity
grants . . . . . . . . . . . . . . .

Pension and other
postretirement benefit
liability adjustments . . . .

Balance at December
31, 2014 . . . . . . . . . . . . .

QUAD/GRAPHICS, INC.
CONSOLIDATED STATEMENTS OF REDEEMABLE EQUITY, COMMON STOCK 
AND OTHER EQUITY AND NONCONTROLLING INTERESTS (continued)
(in millions)

Quad/Graphics Common Stock and Other Equity

Redeemable Equity

Common Stock

Shares

Amount

Shares

Amount

Additional
Paid-in
Capital

Treasury Stock

Shares

Amount

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Quad/Graphics
Common Stock
and Other
Equity

Noncontrolling
Interests

$

983.1

(7.5)

$ (248.8)

$ 558.8

$

(5.6)

$

1,288.9

$

(1.3)

(0.3)

—

—

—

—

—

—

—

—

—

—

(1.6)

1.6

— $ —

55.5

$

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

1.4

—

—

—

—

—

—

—

—

—

—

—

—

—

—

17.3

—

—

—

—

—

—

—

—

(3.6)

0.2

6.3

(24.6)

0.7

24.6

0.8

(0.1)

(1.6)

—

—

—

—

—

—

—

—

0.1

—

(1.0)

—

18.6

—

(62.2)

—

—

—

—

—

—

—

—

—

(45.4)

—

—

—

—

—

—

—

—

18.6

(45.4)

(62.2)

17.3

2.7

—

0.8

—

(1.0)

(65.6)

(65.6)

— $ —

55.5

$

1.4

$

971.3

(6.6)

$ (218.8)

$ 515.2

$

(116.6)

$

1,152.5

$

See accompanying Notes to Consolidated Financial Statements.

91

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 1.  Basis of Presentation and Summary of Significant Accounting Policies

Nature of Operations—Quad/Graphics, Inc. and its subsidiaries (the "Company" or "Quad/Graphics") operates 

primarily in the commercial print portion of the printing industry as a printer of consumer magazines, catalogs, retail 
inserts, special interest publications, journals, direct mail, books, directories, in-store marketing, packaging, and other 
commercial and specialty printed products.  The Company also provides media solutions and logistics services for its 
customers.  The Company's products and services are sold primarily throughout North America, South America and 
Europe to catalogers, publishers and retailers.  Additionally, the Company manufactures printing-related auxiliary 
equipment that is sold to original equipment manufacturers and printing companies throughout the world.

Principles of Consolidation and Basis of Presentation—The accompanying consolidated financial statements 
include the accounts of the Company and its wholly-owned and majority-owned controlled subsidiaries and have been 
prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP").  The 
results of operations and accounts of businesses acquired are included in the consolidated financial statements from the 
dates of acquisition (see Note 2, "Acquisitions and Strategic Investments").  Investments in entities where the Company 
has both the ability to exert significant influence but not control and an ownership interest of 50% or less but more than 
20% are accounted for using the equity method of accounting.  Investments in entities where the Company does not exert 
significant influence or control and has an ownership interest of less than 20% are accounted for using the cost method of 
accounting.  Intercompany transactions and balances have been eliminated in consolidation.

Discontinued Operations—The results of operations of the Company's Canadian operations have been reported 
as discontinued operations for all periods presented.  As the sale of the Canadian operations was completed on March 1, 
2012, the corresponding Canadian assets and liabilities are no longer included in the consolidated balance sheets at 
December 31, 2014 or 2013.  In accordance with the authoritative literature, the Company has elected to not separately 
disclose the cash flows related to the Canadian discontinued operations.  See Note 3, "Discontinued Operations," for 
information about the Company's sale of the Canadian operations.

Foreign Operations—Assets and liabilities denominated in foreign currencies are translated into U.S. dollars at 
the exchange rate existing at the respective balance sheet dates.  Income and expense items are translated at the average 
rates during the respective periods.  Translation adjustments resulting from fluctuations in exchange rates are recorded as 
a separate component of accumulated other comprehensive income (loss) on the consolidated statements of redeemable 
equity, common stock and other equity and noncontrolling interests while transaction gains and losses are recorded in 
selling, general and administrative expenses on the consolidated statements of operations.  Foreign exchange transactions 
resulted in realized and unrealized gains/(losses) of $(5.9) million, $(5.7) million and $0.4 million for the years ended 
December 31, 2014, 2013 and 2012, respectively.  The Company's international operations are conducted in Europe 
through Quad/Winkowski Sp. Z o.o. ("Quad/Winkowski"), as well as in the following Latin American countries: 
Argentina, Brazil, Chile, Colombia, Mexico and Peru.  The Company owns 49% of the operations in Brazil and 50% of 
the operations in Chile, and accounts for those entities using the equity method of accounting (see Note 9, "Equity 
Method Investments in Unconsolidated Entities," for further discussion).  There are no other significant unconsolidated 
entities.

Use of Estimates—The preparation of consolidated financial statements requires the use of management's 

estimates and assumptions that affect the reported assets and liabilities, disclosure of contingent assets and liabilities at 
the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting 
periods.  Actual results could differ from these estimates.  Estimates are used when accounting for items and matters 
including, but not limited to: allowances for doubtful accounts, inventory obsolescence, asset valuations and useful lives, 
goodwill, pension and postretirement benefits, self-insurance reserves, stock-based compensation, taxes, restructuring 
and other provisions and contingencies.

92

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Revenue Recognition—The Company recognizes its printing revenues upon transfer of title and the passage of 
risk of loss, which is generally upon shipment to the customer.  Under agreements with certain customers, products may 
be stored by the Company for future delivery.  In these situations, the Company may receive warehouse management 
fees for the services it provides.  In certain of these cases, delivery and billing schedules are outlined in the customer 
agreement and product revenue is recognized when manufacturing is complete, title and risk of loss transfer to the 
customer, and there is a reasonable assurance as to collectability.  Product returns are not significant because the majority 
of products are customized; however, the Company accrues for the estimated amount of customer allowances at the time 
of sale based on historical experience and known trends.

Revenue from services is recognized as services are performed.  Revenues related to the Company's imaging 

operations, which include digital content management, photography, color services and page production, are recognized 
in accordance with the terms of the contract, typically upon completion of the performed service and acceptance by the 
customer.  Revenues related to the Company's logistics operations, which includes the delivery of printed material, are 
recognized upon completion of services.

The Company also manufactures printing-related auxiliary equipment to ensure industry-leading technology for 

its own printing operations, as well as to sell to other businesses.  Revenue is generally recognized for the equipment 
sales at time of shipment.  Revenue from services related to the installation of equipment at customer sites are recognized 
upon completion of the installation.  Payments can be received from customers during the manufacture of equipment and 
prior to shipment or in the case of the installation services prior to completion of the installation.  In all cases when 
payments are received in advance of meeting the applicable revenue recognition criteria, deferred revenue is recorded 
until the criteria for revenue recognition are subsequently met.

Services account for greater than 10% of the Company's consolidated net sales; therefore, net sales and related 

costs of sales of products and services have been included as separate line items in the consolidated statements of 
operations.

Certain revenues earned by the Company require judgment to determine if revenue should be recorded gross as 

a principal or net of related costs as an agent.  Billings for third-party shipping and handling costs, primarily in the 
Company's logistics operations, and out-of-pocket expenses are recorded gross in net sales and cost of sales in the 
consolidated statements of operations.  Many of the Company's operations process materials, primarily paper, that may 
be supplied directly by customers or may be purchased by the Company and sold to customers.  No revenue is 
recognized for customer-supplied paper.  Revenues for Company-supplied paper are recognized on a gross basis.

Byproduct Recoveries—The Company records the sale of byproducts as net product sales in the consolidated 

statements of operations.

Financial Instruments—The Company uses derivative financial instruments for the purpose of hedging 

commodity and foreign exchange exposures that exist as part of ongoing business operations, including natural gas 
forward purchase contracts and foreign exchange contracts.  As a policy, the Company does not engage in speculative or 
leveraged transactions, nor does the Company hold or issue financial instruments for trading purposes.

Derivative instruments are recorded on the consolidated balance sheets as either assets or liabilities measured at 
their fair value.  If the derivative is designated as a fair value hedge, the changes in the fair value of the derivative and of 
the hedged item attributable to the hedged risk are recognized in earnings.  If the derivative is designated as a cash flow 
hedge, the effective portion of the changes in the fair value of the derivative are recorded as a component of accumulated 
other comprehensive income (loss) and recognized in the consolidated statements of operations when the hedged item 
affects earnings.

93

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The ineffective portions of the changes in the fair value of hedges are recognized in earnings.  Cash flows from 

derivatives that are accounted for as cash flow or fair value hedges are included in the consolidated statements of cash 
flows in the same category as the item being hedged.

Fair Value Measurement—The Company applies fair value accounting for all assets and liabilities that are 

recognized or disclosed at fair value in its consolidated financial statements on a recurring basis.  Fair value represents 
the amount that would be received from selling an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date.  When determining the fair value measurements for assets and liabilities 
that are required to be recorded at fair value, the Company considers the principal or most advantageous market and the 
market-based risk measurements or assumptions that market participants would use in pricing the asset or liability.  See 
Note 16, "Financial Instruments and Fair Value Measurements," for further discussion.

Research and Development—Research and development costs related to the development of new products or 

the adaptation of existing products are expensed as incurred, included in cost of sales and totaled $11.3 million, 
$13.4 million and $13.2 million during the years ended December 31, 2014, 2013 and 2012, respectively.

Cash and Cash Equivalents—The Company considers all highly liquid investments with original maturities of 

three months or less to be cash equivalents.

Receivables—Receivables are stated net of allowances for doubtful accounts.  No single customer comprised 

more than 5% of the Company's consolidated net sales in 2014, 2013 or 2012 or 5% of the Company's consolidated  
receivables as of December 31, 2014 or 2013.  Specific customer provisions are made when a review of significant 
outstanding amounts, utilizing information about customer creditworthiness and current economic trends, indicates that 
collection is doubtful.  In addition, provisions are made at differing rates, based upon the age of the receivable and the 
Company's historical collection experience.  See Note 6, "Receivables," for further discussion on the transactions 
affecting the allowances for doubtful accounts.

Inventories—Inventories include material, labor, and plant overhead and are stated at the lower of cost or 

market.  At December 31, 2014 and 2013, all inventories were valued using the first-in, first-out ("FIFO") method.  See 
Note 7, "Inventories," for a breakdown of the components of the Company's inventories.

Property, Plant and Equipment—Property, plant and equipment are recorded at cost, and are depreciated over 

the estimated useful lives of the assets using the straight-line method for financial reporting purposes.  See Note 8, 
"Property, Plant and Equipment," for a breakdown of the components of the Company's property, plant and equipment.  
Major improvements that extend the useful lives of existing assets are capitalized and charged to the asset accounts.  
Repairs and maintenance, which do not significantly improve or extend the useful lives of the respective assets, are 
expensed as incurred.  Leasehold improvements are depreciated over the shorter of the lease term or the estimated useful 
life of the respective asset.

Asset Category

Range of Useful Lives

Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10 to 40 Years

Machinery and equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5 to 15 Years

3 to 10 Years

Other Intangible Assets—Identifiable intangible assets are recognized apart from goodwill and are amortized 

over their estimated useful lives.

94

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Impairment of Long-Lived and Other Intangible Assets—The Company evaluates long-lived assets and other 
intangible assets (of which the most significant are property, plant and equipment and customer relationship intangible 
assets) whenever events and circumstances have occurred that indicate the carrying value of an asset may not be 
recoverable.  Determining whether impairment has occurred typically requires various estimates and assumptions, 
including determining which cash flows are directly related to the potentially impaired asset, the useful life over which 
cash flows will occur, their amount and the asset's residual value, if any.  In turn, measurement of an impairment loss 
requires a determination of recoverability, which is generally estimated by the ability to recover the balance of the assets 
from expected future operating cash flows on an undiscounted basis.  If impairment is determined to exist, any related 
impairment loss is calculated based on the difference in the fair value and carrying value of the asset.

Goodwill—Goodwill is reviewed annually for impairment as of October 31, or more frequently if events or 

changes in circumstances indicate that it is more likely than not that the fair value of a reporting unit is below its carrying 
value.  In performing this analysis, the Company compares each reporting unit's fair value estimated based on 
comparable company market valuations and/or expected future discounted cash flows to be generated by the reporting 
unit to its carrying value.  If the carrying value exceeds the reporting unit's fair value, the Company performs a fair value 
measurement calculation to determine the impairment loss, which would be charged to operations in the period 
identified.  See Note 5, "Goodwill and Other Intangible Assets," for further discussion.

Income Taxes—The Company accounts for income taxes under the asset and liability method, which requires 

the recognition of deferred tax assets and liabilities for the expected future tax consequences of items reported in the 
financial statements.  Under this method, deferred tax assets and liabilities are measured based on the differences 
between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in 
which the differences are expected to reverse.  The effect of a change in tax rates on deferred tax assets and liabilities is 
recognized in income in the period that includes the effective date of enactment.

The Company records net deferred tax assets to the extent the Company believes these assets will more likely 

than not be realized.  This determination is based upon all available positive and negative evidence, including future 
reversals of existing taxable temporary differences, projected future taxable income, tax planning strategies, and recent 
financial operations.  If the Company determines that a deferred income tax asset will not be fully realized in the future, 
then a valuation allowance is established or increased to reflect the amount at which the asset will more likely than not 
be realized, which would increase the Company's provision for income taxes.  In a period after a valuation allowance has 
been established, if the Company determines the related deferred income tax assets will be realized in the future in 
excess of their net recorded amount, then an adjustment to reduce the related valuation allowance will be made, which 
would reduce the Company's provision for income taxes.

The Company is regularly audited by foreign and domestic tax authorities.  These audits occasionally result in 

proposed assessments where the ultimate resolution might result in the Company owing additional taxes, including in 
some cases, penalties and interest.  The Company recognizes a tax position in its consolidated financial statements when 
it is more likely than not that the position would be sustained upon examination by tax authorities.  This recognized tax 
position is then measured at the largest amount of benefit that is greater than fifty-percent likely of being recognized 
upon ultimate settlement.  The Company recognizes interest and penalties related to unrecognized tax benefits in income 
tax expense.

The determination of the Company's worldwide tax provision and related tax assets and liabilities requires the 

use of significant judgment, estimates, and the interpretation of complex tax laws.  In the ordinary course of business, 
there are transactions and calculations where the final tax outcome is uncertain.  While the Company believes it has the 
appropriate support for the positions taken, certain positions may be successfully challenged by taxing authorities.  The 
Company applies the provisions of the authoritative guidance on accounting for uncertain tax positions to determine the 
appropriate amount of tax benefits to be recognized with respect to uncertain tax positions.  The determination of the 

95

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Company's worldwide tax provision includes the impact of any changes to the amount of tax benefits recognized with 
respect to uncertain tax positions.  See Note 15, "Income Taxes," for further discussion.

Pension and Postretirement Plans—The Company assumed certain frozen underfunded defined benefit pension 

and postretirement benefit plans as part of the 2010 World Color Press Inc. ("World Color Press") acquisition.  Pension 
plan costs are determined using actuarial methods and are funded through contributions.  The Company records amounts 
relating to its pension and postretirement benefit plans based on calculations which include various actuarial assumptions 
including discount rates, mortality, assumed rates of return, compensation increases, turnover rates and health care cost 
trend rates.  The Company reviews its actuarial assumptions on an annual basis and modifies the assumptions based on 
current rates and trends when it is appropriate to do so.  The effects of modifications are recognized immediately on the 
consolidated balance sheets, but are generally amortized into operating income over future periods, with the deferred 
amount recorded in accumulated other comprehensive loss on the consolidated balance sheets.  The Company believes 
that the assumptions utilized in recording its obligations under its plans are reasonable based on its experience, market 
conditions and input from its actuaries and investment advisors.  For the purposes of calculating the expected return on 
plan assets, those assets are valued at fair value.  When an event gives rise to both a curtailment and a settlement, the 
curtailment is accounted for prior to the settlement.  The Company's measurement date to measure the defined benefit 
plan assets and the projected benefit obligation is December 31.  In 2014, the Company announced the elimination of 
postretirement medical benefit coverage for all retirees (see Note 18, "Employee Retirement Plans," for further details on 
the plan termination and financial statement impacts).

In addition, as a result of the acquisition of World Color Press, the Company participated in multiemployer 

pension plans ("MEPPs").  Due to the significant underfunded status of the MEPPs, the Company has withdrawn from 
all significant MEPPs and replaced these union sponsored "promise to pay in the future" defined benefit plans with a 
Company sponsored "pay as you go" defined contribution plan, which is historically the form of retirement benefit 
provided to Quad/Graphics employees.  As a result of the decision to withdraw, the Company recorded an estimated 
withdrawal liability for the MEPPs as part of the purchase price allocation process based on information received from 
the MEPPs trustees.  The estimated withdrawal liability will be updated as new withdrawal liability projections are 
provided from each plan's trustees until the final withdrawal liability is determined and paid.  The exact amount of its 
withdrawal liability could be higher or lower than the estimate depending on, among other things, the nature and timing 
of any triggering events and the funded status of the plans at that time.  See Note 18, "Employee Retirement Plans," for 
further discussion.

Stock-Based Compensation—The Company recognizes stock-based compensation expense over the vesting 

period for all stock-based awards made to employees and directors based on the fair value of the instrument at the time 
of grant.  See Note 20, "Equity Incentive Programs," for further discussion.

Accumulated Other Comprehensive Income (Loss)—Accumulated other comprehensive income (loss) consists 

of unrecognized actuarial gains and losses and prior service costs for pension and postretirement plans and foreign 
currency translation adjustments and is presented in the consolidated statements of redeemable equity, common stock 
and other equity and noncontrolling interests.  See Note 22, "Accumulated Other Comprehensive Income (Loss)," for 
further discussion.

96

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Supplemental Cash Flow Information—Certain supplemental cash flow information related to the Company 

consists of the following at December 31, 2014, 2013 and 2012:

2014

2013

2012

Interest paid, net of amounts capitalized. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

80.8

$

Income taxes paid (refunded) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash investing and financing activities:

Capital lease additions (see Note 14). . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Leased equipment purchased through term loan (see Note 13). . . . . . . . . .

Acquisitions of businesses (see Note 2):

Fair value of assets acquired, net of cash . . . . . . . . . . . . . . . . . . . . . . . . . . $

Liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deposit paid in 2012 related to Vertis acquisition. . . . . . . . . . . . . . . . . . . .

Deferred payment for Proteus and Transpak acquisition (see Note 2) . . . .

Deferred payment for UniGraphic acquisition (see Note 2) . . . . . . . . . . . .

3.5

2.9

—

171.1

$

(66.6)

5.1

—

5.0

(2.1)

$

74.2

22.9

75.5

(34.5)

—

12.8

389.9

$

(74.1)

8.0

(25.9)

(6.0)

—

—

—

8.7

(2.1)

—

—

—

—

6.6

Acquisition of businesses—net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . $

112.5

$

291.9

$

Note 2.  Acquisitions and Strategic Investments

2014 Brown Printing Company Acquisition

The Company completed the acquisition of Brown Printing Company ("Brown Printing") on May 30, 2014, for 

$100.0 million.  Brown Printing provides magazine and catalog printing, distribution services and integrated media 
solutions to magazine publishers and catalog marketers in the United States.  The purchase of Brown Printing was 
accounted for using the acquisition method of accounting under GAAP.  The Company recorded the preliminary 
allocation of the purchase price to the acquired tangible and identifiable intangible assets and liabilities assumed based 
on their estimated fair values as of the acquisition date.  The Company used cash on hand and borrowings under its 
revolving credit facility to finance the acquisition.

Brown Printing's operations are included in the United States Print and Related Services segment.  Disclosure of 

the financial results of Brown Printing since the acquisition date is not practicable as it is not being operated as a 
standalone business, and has been combined with the Company's existing operations.

97

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The Company recorded a preliminary allocation of the purchase price to tangible and identifiable intangible 

assets acquired and liabilities assumed, including certain contingent liabilities, based on their fair values as of the 
May 30, 2014 acquisition date.  The preliminary purchase price allocation is as follows:

Preliminary Purchase 
Price Allocation

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other current assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Identifiable intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable and accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other long-term liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Preliminary purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

3.6

46.1

20.0

70.8

4.7

7.5

(36.0)

(16.7)

100.0

The preliminary purchase price allocation and unaudited pro forma condensed combined financial information 

is based on valuations performed to determine the fair value of the net assets as of the acquisition date.  The final 
purchase price, as well as the purchase price allocation, is subject to the final determination of acquired working capital 
and completion of the final valuation of the net assets acquired.  The valuation of the net assets acquired of 
$100.0 million was classified as Level 3 in the valuation hierarchy (see Note 16, "Financial Instruments and Fair Value 
Measurements," for the definition of Level 3 inputs).  Identifiable customer relationship intangible assets are amortized 
over their estimated useful lives of six years.

2014 Anselmo L. Morvillo S.A. Investment

The Company invested an additional $6.5 million in Anselmo L. Morvillo S.A. ("Morvillo") in Argentina, 

which increased its ownership share in Morvillo from 85% to 100% during the year ended December 31, 2014.  The 
Company historically consolidated the results of Morvillo into the Company's consolidated financial statements and 
presented the 15% portion of Morvillo's results not owned by the Company as noncontrolling interest.  The Company 
will no longer present noncontrolling interest going forward as Morvillo's results are fully consolidated into the 
Company's consolidated financial statements.

2014 UniGraphic, Inc. Acquisition

The Company completed the acquisition of UniGraphic, Inc. ("UniGraphic"), a commercial and specialty 

printing company based in the Boston metro area, on February 5, 2014.  UniGraphic offers commercial and specialty 
printing, in-store marketing, digital and fulfillment solutions for a wide variety of industries including arts and 
entertainment, education, financial, food, healthcare, mass media, pharmaceutical and retail.  The net purchase price of 
$11.2 million for UniGraphic includes $9.1 million of net cash paid during the year ended December 31, 2014, and an 
estimated $2.1 million of future cash payments related to the acquisition.  Identifiable customer relationship intangible 
assets of $7.2 million have been recorded through the preliminary purchase price allocation and will be amortized over 
their estimated useful lives of six years.  The preliminary purchase price allocation is based on valuations performed to 
determine the fair value of the net assets as of the acquisition date.  The final purchase price, as well as the purchase 
price allocation, is subject to the final determination of acquired working capital and completion of the final valuation of 
the net assets acquired.  UniGraphic's operations are included in the United States Print and Related Services segment.

98

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

2013 Proteus Packaging and Transpak Corporation Acquisitions

The Company completed the acquisition of Wisconsin-based Proteus Packaging ("Proteus") as well as its sister 

company Transpak Corporation ("Transpak"), on December 18, 2013, for $48.7 million.  Payments of $43.1 million were 
made on December 18, 2013, upon the completion of the acquisition.  During 2014, $5.0 million was paid, leaving 
$0.6 million of estimated future cash payments related to the acquisition.

Proteus is a designer and manufacturer of high-end paperboard packaging, offering packaging solutions for a 

wide variety of industries, including automotive, biotechnology, food, personal care, pharmaceuticals, software and 
electronics.  Transpak is a full-service industrial packaging company, offering crating, packaging, warehousing, 
distribution and logistics services to destinations worldwide.

This acquisition was accounted for using the acquisition method of accounting under GAAP.  The Company 
recorded the allocation of the purchase price to the acquired tangible and identifiable intangible assets and liabilities 
assumed based on their fair values as of the December 18, 2013 acquisition date.  Goodwill resulting from this 
acquisition, which is deductible for tax purposes, has been recorded within the United States Print and Related Services 
segment based on the amount by which the purchase price exceeds the fair value of the net assets acquired.  The final 
purchase price allocation is as follows:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Other current assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Identifiable intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable and accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other long-term liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Purchase Price
Allocation

4.4

5.6

16.5

14.7

(3.9)

(1.7)

13.1

48.7

The purchase price allocation is based on valuations performed to determine the fair value of the net assets as of 

the acquisition date.  The valuation of the net assets acquired of $48.7 million was classified as Level 3 in the valuation 
hierarchy (see Note 16, "Financial Instruments and Fair Value Measurements," for the definition of Level 3 inputs).  
Identifiable customer relationship intangible assets are amortized on a straight-line basis over their estimated useful lives 
of six years.  Proteus' and Transpak's operations are included in the United States Print and Related Services segment.

2013 Novia CareClinics, LLC Acquisition

The Company completed the acquisition of Novia CareClinics, LLC ("Novia"), an Indianapolis, Indiana 

healthcare solutions company, on November 7, 2013 for $13.3 million.  Novia develops and manages onsite and shared 
primary care clinics for small to medium sized companies and the public sector, such as school districts and city and 
county governments.  Identifiable customer relationships of $13.5 million have been recorded through the final purchase 
price allocation.  Identifiable customer relationship intangible assets are amortized over their estimated useful lives of six 
years.  The final purchase price allocation was based on valuations performed to determine the fair value of the net assets 
as of the acquisition date.  The valuations of the net assets acquired of $13.3 million was classified as Level 3 in the 
valuation hierarchy (see Note 16, "Financial Instruments and Fair Value Measurements," for the definition of Level 3 
inputs).  Novia's operations are included in the United States Print and Related Services segment.

99

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

2013 Vertis Holdings, Inc. Acquisition

The Company completed the acquisition of substantially all of the assets of Vertis Holdings, Inc. ("Vertis") on 

January 16, 2013 for $265.4 million, pursuant to the terms of the Asset Purchase Agreement ("Asset Agreement").  Vertis 
was a leading provider of retail inserts, direct marketing and in-store marketing solutions.  The acquisition of Vertis 
enhanced the Company's position as a leader in the production of retail inserts, direct marketing and in-store marketing 
solutions that the Company can provide to its clients and enhanced its integrated offerings.  The purchase of Vertis was 
accounted for using the acquisition method of accounting under GAAP.  The Company did not acquire certain assets and 
assume certain liabilities of Vertis and its subsidiaries in this asset acquisition, including, among other liabilities, their 
underfunded pension and postretirement obligations.  The Company used cash on hand and borrowings under its 
revolving credit facility to finance the acquisition.

In October 2012, the Company made a $25.9 million deposit to be held in escrow, in accordance with the terms 

of the Asset Agreement.  As of December 31, 2012, the deposit was classified in prepaid expenses and other current 
assets in the consolidated balance sheets.  This deposit was applied to the purchase price upon the January 16, 2013 
consummation of the acquisition.

To facilitate the intended sale, Vertis, along with its subsidiaries, filed voluntary petitions for relief under 

Chapter 11 of the United States Bankruptcy Code and, at the same time, filed documents seeking the U.S. Bankruptcy 
Court's approval of the proposed Asset Agreement to the Company.  Completion of the acquisition was subject to such 
U.S. Bankruptcy Court approval as well as customary conditions and regulatory approvals, including the expiration or 
termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976.

The Asset Agreement with the Company comprised the initial stalking horse bid in the U.S. Bankruptcy Court-
supervised auction process under Section 363 of the United States Bankruptcy Code.  Vertis and its advisors evaluated 
any competing bids that were submitted in order to ensure it received the highest and best offer for its assets.  On 
November 26, 2012 Vertis filed a notice with the U.S. Bankruptcy Court naming Quad/Graphics as the successful bidder.  
On December 6, 2012, the U.S. Bankruptcy Court approved the sale agreement with Vertis.  The acquisition was 
completed on January 16, 2013.

Vertis' operations are included in the United States Print and Related Services segment.  Disclosure of the 

financial results of Vertis since the acquisition date is not practicable as it is not being operated as a standalone business, 
and has been combined with the Company's existing operations.

100

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The Company recorded the allocation of the purchase price to tangible and identifiable assets acquired and 

liabilities assumed, including certain contingent liabilities, based on their fair values as of the January 16, 2013 
acquisition date.  The final purchase price allocation is as follows:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other current assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Identifiable intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other long-term liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Purchase Price
Allocation

4.1

133.4

40.5

127.8

25.6

(54.0)

(12.0)

265.4

The purchase price allocation and unaudited pro forma condensed consolidated financial information is based 
on valuations performed to determine the fair value of the net assets as of the acquisition date.  The valuation of the net 
assets acquired of $265.4 million was classified as Level 3 in the valuation hierarchy (see Note 16, "Financial 
Instruments and Fair Value Measurements," for the definition of Level 3 inputs).  Identifiable customer relationship 
intangible assets are amortized on a straight-line basis over their estimated useful lives of six years.

2012 Manipal Technologies Limited Strategic Partnership

The Company entered into a strategic partnership with India-based Manipal Technologies Limited 

("ManipalTech") on March 28, 2012, whereby Quad/Graphics paid $18.1 million for a minority equity ownership 
interest in ManipalTech.  ManipalTech is one of India's largest providers of printing services and supports clients' 
marketing, branding and communication needs through print services and technology solutions.  The Company's 
investment in ManipalTech is accounted for as a cost method investment and is recorded within other long-term assets in 
the consolidated balance sheets.

101

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Unaudited Pro Forma Condensed Combined Financial Information

The following unaudited pro forma condensed combined financial information presents the Company's results 
as if the Company had acquired Brown Printing on January 1, 2013 and Vertis on January 1, 2012.  The unaudited pro 
forma information has been prepared with the following considerations:

(1)  The unaudited pro forma condensed combined financial information has been prepared using the 

acquisition method of accounting under existing GAAP.  The Company is the acquirer for accounting 
purposes.

(2)  The unaudited pro forma condensed combined financial information does not reflect any operating cost 

synergy savings that the combined companies may achieve as a result of the acquisition, the costs necessary 
to achieve these operating synergy savings or additional charges necessary as a result of the integration.

Year Ended December 31,

2014

2013

2012

(pro forma)

(pro forma)

(pro forma)

Pro forma net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

5,007.6

$

5,233.2

$

5,166.7

Pro forma net earnings from continuing operations attributable to common
shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pro forma diluted earnings per share from continuing operations attributable
to common shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17.8

0.36

40.9

0.83

59.0

1.18

Note 3.  Discontinued Operations

On July 12, 2011, the Company and Transcontinental Inc. ("Transcontinental") entered into a definitive 
agreement whereby Quad/Graphics acquired 100% of Transcontinental's Mexican operations in exchange for the 
Company's Canadian operations.  The Company completed the acquisition of Transcontinental's Mexican operations on 
September 8, 2011, and completed the sale of the Company's Canadian operations on March 1, 2012.

The Company's determination of the Mexican acquired operations' fair value was $63.6 million.  Of the 
$63.6 million purchase price, $6.1 million was paid in cash ($1.2 million was paid in 2011 and $4.9 million was paid in 
2012).  The remaining purchase price of $57.5 million was satisfied by the exchange transaction of the Company's 
Canadian business.

In connection with the acquisition of Transcontinental's Mexican operations, the definitive agreement required 

the Company to deposit 50.0 million Canadian dollars with Transcontinental until the Canadian operations sale was 
completed.  The Company elected to hedge the foreign currency exchange rate exposure related to the 50.0 million 
Canadian dollar deposit by entering into short-term foreign currency forward exchange contracts.  The Company hedged 
this foreign currency exposure until the March 1, 2012, sale of Canadian net assets and refund of the 50.0 million 
Canadian dollar deposit occurred.  During the year ended December 31, 2012, $1.6 million of realized mark-to-market 
losses on the derivative contracts were offset by $1.6 million of transaction gains on translation of the foreign currency 
denominated deposit within selling, general and administrative expenses.  The fair value determination of the foreign 
currency forward exchange contracts was categorized as Level 2 in the fair value hierarchy (see Note 16, "Financial 
Instruments and Fair Value Measurements," for the definition of Level 2 inputs).

102

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Transcontinental assumed pension and post-retirement obligations pertaining to approximately 1,500 Canadian 
employees, located among the seven facilities sold to Transcontinental.  The gain on disposal of discontinued operations, 
net of tax, was finalized in 2012, and determined as follows:

Fair value of the acquired Transcontinental Mexican operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Cash paid to Transcontinental. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net proceeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net assets of discontinued operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cumulative translation adjustment of discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of discontinued operations, net of tax(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

______________________________

As of

December 31, 2012

63.6

(6.1)

57.5

(27.2)

3.7

34.0

(1)  For tax purposes the disposal of discontinued operations resulted in a long-term capital loss, for which a deferred tax asset was 

recorded.  An offsetting valuation allowance against the deferred tax asset was recorded to reflect the expected value at which the 
asset will be recovered.

As the sale of the Canadian operations was completed on March 1, 2012, there were no results of operations of 
the Canadian operations for the years ended December 31, 2014 and 2013.  The following table summarizes the results 
of operations of the Canadian operations, which are included in the loss from discontinued operations in the consolidated 
statements of operations for the year ended December 31, 2012:

Total net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Loss from discontinued operations before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax expense. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss from discontinued operations, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Year Ended

December 31, 2012

32.2

(3.2)

—

(3.2)

Prior to the March 1, 2012 closing, the Company continued to execute restructuring events related to plant 

closures, workforce reductions and other restructuring initiatives, as well as transaction costs related to the sale of the 
Canadian operations.  Due to these initiatives, the Company has recognized $1.7 million in restructuring, impairment and 
transaction-related costs for the year ended December 31, 2012 within discontinued operations in the consolidated 
statements of operations.

103

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 4.  Restructuring, Impairment and Transaction-Related Charges

The Company recorded restructuring, impairment and transaction-related charges for the years ended 

December 31, 2014, 2013 and 2012 as follows:

Employee termination charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Impairment charges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Transaction-related charges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Integration costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other restructuring charges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

30.6

14.4

2.6

11.2

8.5

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

67.3

$

15.7

21.8

4.0

25.2

28.6

95.3

$

$

27.2

23.0

4.1

44.6

19.4

118.3

2014

2013

2012

The costs related to these activities have been recorded on the consolidated statements of operations as 

restructuring, impairment and transaction-related charges.  See Note 23, "Segment Information," for restructuring, 
impairment and transaction-related charges by segment.

Restructuring Charges

The Company began a restructuring program in 2010 related to eliminating excess manufacturing capacity and 

properly aligning its cost structure.  Since 2010, the Company has announced a total of 25 plant closures and has reduced 
headcount by approximately 8,300.

During the year ended December 31, 2014, the Company announced the closures of the Atlanta, Georgia; 

Dickson, Tennessee; Marengo, Iowa; Pomona, California; St. Cloud, Minnesota; and Woodstock, Illinois plants.  As a 
result of these and other restructuring programs, the Company recorded the following charges for the year ended 
December 31, 2014:

•  Employee termination charges of $30.6 million were recorded by the Company during the year ended 

December 31, 2014.  The Company reduced its workforce through facility consolidations and involuntary 
separation programs.

• 

Integration costs of $11.2 million were recorded by the Company during the year ended December 31, 
2014.  Integration costs were primarily related to preparing existing facilities to meet new production 
requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies.

•  Other restructuring charges of $8.5 million were recorded by the Company during the year ended 

December 31, 2014, which consisted of: (1) $7.7 million of vacant facility carrying costs, (2) $2.4 million 
of legal fees, (3) $1.8 million of equipment and infrastructure removal costs from closed plants and 
(4) $1.5 million of lease exit charges.  Other restructuring charges are presented net of a $4.9 million gain 
from the termination of the postretirement medical benefit plan (see Note 18, "Employee Retirement 
Plans," for further details on the postretirement medical benefit plan termination).

104

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

During the year ended December 31, 2013, the Company announced the closures of the Bristol, Pennsylvania; 

Dubuque, Iowa; Pittsburg, California; and Vancouver, British Columbia, Canada plants.  As a result of these and other 
restructuring programs, the Company recorded the following charges for the year ended December 31, 2013:

•  Employee termination charges of $15.7 million were recorded by the Company during the year ended 

December 31, 2013.  The Company reduced its workforce through facility consolidations and involuntary 
separation programs.

• 

Integration costs of $25.2 million were recorded by the Company during the year ended December 31, 
2013.  Integration costs were primarily related to preparing existing facilities to meet new production 
requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies.

•  Other restructuring charges of $28.6 million were recorded by the Company during the year ended 

December 31, 2013, which consisted of: (1) $14.4 million of vacant facility carrying costs, (2) $6.2 million 
of equipment and infrastructure removal costs from closed plants and (3) $10.1 million of lease exit 
charges.  Other restructuring charges are presented net of a $2.1 million pension plan settlement gain.

During the year ended December 31, 2012, the Company announced the closures of Jonesboro, Arkansas; 

Limerick, Ireland, and two plants in Mexico City, Mexico.  As a result of these and other restructuring programs, the 
Company recorded the following charges for the year ended December 31, 2012:

•  Employee termination charges of $27.2 million were recorded by the Company during the year ended 

December 31, 2012.  The Company reduced its workforce through facility consolidations and involuntary 
separation programs.

• 

Integration costs of $44.6 million were recorded by the Company during the year ended December 31, 
2012.  Integration costs were primarily related to preparing existing facilities to meet new production 
requirements resulting from work transferring from closed plants, as well as other costs related to the 
integration of the acquired companies.

•  Other restructuring charges of $19.4 million were recorded by the Company during the year ended 

December 31, 2012, which consisted of: (1) $19.3 million of vacant facility carrying costs, (2) $7.3 million 
of equipment and infrastructure removal costs from closed plants and (3) $8.0 million of lease exit charges.  
Other restructuring charges are presented net of a $12.8 million curtailment gain resulting from an 
amendment to the postretirement medical benefit plan and a $2.4 million gain on the collection of a note 
receivable related to a settlement of a disputed pre-acquisition World Color Press note receivable during the 
year ended December 31, 2012.

The restructuring charges recorded are based on plans that have been committed to by management and are, in 

part, based upon management's best estimates of future events.  Changes to the estimates may require future restructuring 
charges and adjustments to the restructuring liabilities.  The Company expects to incur additional restructuring charges 
related to these and other initiatives.

105

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Impairment Charges

The Company recognized impairment charges of $14.4 million during the year ended December 31, 2014, 

consisting of (1) $8.0 million of impairment charges for machinery and equipment no longer being utilized in production 
as a result of facility consolidations including Atlanta, Georgia; Dickson, Tennessee; Mexico City, Mexico; Pomona, 
California; and St. Cloud, Minnesota, as well as other capacity reduction restructuring initiatives and (2) $6.4 million of 
land and building impairment charges primarily related to the Bristol, Pennsylvania and Dickson, Tennessee plant 
closures.

The Company recognized impairment charges of $21.8 million during the year ended December 31, 2013, 

consisting of (1) $11.7 million of impairment charges for machinery and equipment no longer being utilized in 
production as a result of facility consolidations including Dubuque, Iowa; Jonesboro, Arkansas; Pittsburg, California and 
Vancouver, British Columbia, Canada, as well as other capacity reduction restructuring initiatives and (2) $10.1 million 
of land and building impairment charges primarily related to the Corinth, Mississippi; Marengo, Iowa and Mexico City, 
Mexico plant closures.

The Company recognized impairment charges of $23.0 million during the year ended December 31, 2012, 

consisting of (1) $13.1 million of land and building impairment charges primarily related to the Limerick, Ireland; Mt. 
Morris, Illinois; Pila, Poland; Richmond, Virginia and Stillwater, Oklahoma plant closures and (2) $9.9 million of 
impairment charges for machinery and equipment no longer being utilized in production as a result of facility 
consolidations including Jonesboro, Arkansas; Mexico City, Mexico; Pila, Poland and Stillwater, Oklahoma, as well as 
other capacity reduction restructuring initiatives.

The fair values of the impaired assets were determined by the Company to be Level 3 under the fair value 

hierarchy (see Note 16, "Financial Instruments and Fair Value Measurements," for the definition of Level 3 inputs) and 
were estimated based on broker quotes and internal expertise related to current marketplace conditions.  These assets 
were adjusted to their estimated fair values at the time of impairment.

Transaction-Related Charges

The Company incurs transaction-related charges primarily consisting of professional service fees related to 
business acquisition and divestiture activities.  The Company recognized transaction-related charges of $2.6 million 
during the year ended December 31, 2014, which primarily includes professional service fees for the acquisitions of 
Brown Printing and UniGraphic.  The Company recognized transaction-related charges of $4.0 million during the year 
ended December 31, 2013, which primarily includes professional service fees for the acquisitions of Vertis, Proteus and 
Transpak.  The Company recognized transaction-related charges of $4.1 million during the year ended December 31, 
2012, which primarily includes professional service fees for the acquisition of Vertis and the business exchange 
transaction with Transcontinental.  The transaction-related charges were expensed as incurred in accordance with the 
applicable accounting guidance on business combinations.

106

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Reserves for Restructuring, Impairment and Transaction-Related Charges

Activity impacting the Company's reserves for restructuring, impairment and transaction-related charges for the 

years ended December 31, 2014 and 2013 was as follows:

Employee
Termination
Charges

Impairment
Charges

Transaction-
Related
Charges

Integration
Costs

Other
Restructuring
Charges

Total

Balance at January 1, 2013 . . . . $

6.1

$

— $

0.9

$

3.5

$

22.8

$

33.3

Expense from continuing
operations . . . . . . . . . . . . . .

Cash payments. . . . . . . . . . .

Non-cash adjustments . . . . .

Balance at December 31, 2013 . $

Expense from continuing
operations . . . . . . . . . . . . . .

Cash payments. . . . . . . . . . .

Non-cash adjustments . . . . .

15.7

(17.0)

—

4.8

$

30.6

(25.1)

(0.3)

21.8

—

(21.8)

— $

14.4

—

(14.4)

Balance at December 31, 2014 . $

10.0

$

— $

4.0

(4.7)

—

0.2

2.6

(2.3)

—

0.5

$

$

25.2

(25.0)

—

3.7

$

11.2

(11.6)

(1.5)

28.6

(33.2)

1.1

19.3

$

8.5

(19.9)

5.7

1.8

$

13.6

$

95.3

(79.9)

(20.7)

28.0

67.3

(58.9)

(10.5)

25.9

The Company's restructuring, impairment and transaction-related reserves at December 31, 2014 included a 

short-term and a long-term component.  The short-term portion is comprised of $16.9 million included in accrued 
liabilities (see Note 10, "Accrued Liabilities") and $2.2 million included in accounts payable in the consolidated balance 
sheets as the Company expects these reserves to be paid within the next twelve months.  The long-term portion of 
$6.8 million is included in other long-term liabilities (see Note 17, "Other Long-Term Liabilities") in the consolidated 
balance sheets, of which $6.1 million is classified in restructuring reserves and $0.7 million is classified in MEPPs 
withdrawal liability.

Note 5.  Goodwill and Other Intangible Assets

Goodwill is tested annually for impairment as of October 31 or more frequently if events or changes in 
circumstances indicate that it is more likely than not that the fair value of a reporting unit is below its carrying value.  In 
the fourth quarter of 2014, the Company's financial reporting structure was changed to align with the launch of the 
Company's five primary strategic goals that support its objectives to transform the Company and drive performance 
through innovation discussed in the "Strategy" section of Part I, Item 1. "Business," of this Annual Report on Form 10-K.  
As a result, the Company re-evaluated the reporting units within the United States Print and Related Services operating 
segment and concluded that there are three reporting units as compared to one reporting unit in the prior year.  The 
carrying value of goodwill in the Company's United States reporting unit was allocated based on the relative fair value of 
the Company's Core Print and Related Services, Specialty Print and Related Services and Other United States Products 
and Services businesses.  Therefore, the Company completed its annual goodwill impairment assessment of the Core 
Print and Related Services, Specialty Print and Related Services, Other United States Products and Services, Latin 
America and European reporting units, which included comparing the carrying amount of net assets, including goodwill, 
of each reporting unit to its respective fair value as of October 31, 2014, the annual assessment date.  The European 
reporting unit does not have goodwill associated with it.  Impairment tests prior to that change were performed based on 
goodwill balances and cash flows under the previous reporting unit structure.

107

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Fair value was determined using an equal weighting of both the income and market approaches, except for the 
Other United States Products and Services reporting unit for which only an income approach was used.  This fair value 
determination was categorized as Level 3 in the fair value hierarchy (see Note 16, "Financial Instruments and Fair Value 
Measurements," for the definition of Level 3 inputs).  Under the income approach, the Company determined fair value 
based on estimated future cash flows discounted by an estimated weighted-average cost of capital, which reflects the 
overall level of inherent risk and the rate of return an outside investor would expect to earn.  Under the market approach, 
the Company derived the fair value of the reporting units based on market multiples of comparable publicly-traded 
companies.  Management concluded that no impairment existed as of October 31, 2014, because the estimated fair value 
of each of the Company's Core Print and Related Services, Specialty Print and Related Services, Other United States 
Products and Services, and Latin America reporting units exceeded the respective carrying amounts.  The fair value of 
these reporting units exceed their respective carrying values by greater than ten percent.  No additional indications of 
impairment have been identified between October 31, 2014, and December 31, 2014.

Goodwill at December 31, 2014 and 2013 did not include any accumulated impairment losses.  No goodwill 

impairment was recorded during the years ended December 31, 2014, 2013 or 2012.

Activity impacting the Company's goodwill for the years ended December 31, 2014 and 2013 was as follows:

United States 
Print and Related
Services

International

Total

Balance at January 1, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Proteus and Transpak acquisitions (see Note 2). . . . . . . . . . . . . . .

Sale of business (see Note 9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Translation adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

738.2

$

30.4

$

8.0

—

—

—

(0.5)

(3.0)

Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

746.2

$

26.9

$

Proteus and Transpak acquisitions (see Note 2). . . . . . . . . . . . . . .

Translation adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

5.1

—

—

(2.7)

751.3

$

24.2

$

768.6

8.0

(0.5)

(3.0)

773.1

5.1

(2.7)

775.5

The components of other intangible assets at December 31, 2014 and 2013 were as follows:

December 31, 2014

December 31, 2013

Weighted
Average
Amortization
Period (Years)

Gross
Carrying
Amount

Accumulated
Amortization

Net Book
Value

Weighted
Average
Amortization
Period (Years)

Gross
Carrying
Amount

Accumulated
Amortization

Net Book
Value

Finite-lived intangible assets:

Trademarks, patents,
licenses and
agreements . . . . . . . . .

Customer
relationships . . . . . . . .

Capitalized software. .

Acquired technology .

5

6

5

5

$

5.1

$

(3.8) $

1.3

445.1

(298.5)

146.6

6.7

6.7

(6.3)

(5.9)

0.4

0.8

5

6

5

5

$

6.5

$

(5.2) $

1.3

444.9

(226.4)

218.5

4.3

7.3

(3.6)

(6.0)

0.7

1.3

Total finite-lived intangible assets . . .

$

463.6

$

(314.5) $

149.1

$

463.0

$

(241.2) $

221.8

108

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The gross carrying amount and accumulated amortization within other intangible assets—net in the 
consolidated balance sheets at December 31, 2014 and 2013, differs from the value originally recorded at purchase due 
to the effects of currency fluctuations between the purchase date and December 31, 2014 and 2013.

Amortization expense for other intangible assets was $75.9 million, $70.3 million and $66.3 million for the 

years ended December 31, 2014, 2013 and 2012, respectively.  The following table outlines the estimated future 
amortization expense related to intangible assets as of December 31, 2014:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

75.0

44.1

11.6

11.0

6.9

0.5

149.1

Amortization Expense

Note 6.  Receivables

Transactions affecting the allowances for doubtful accounts during the years ended December 31, 2014, 2013 

and 2012 were as follows:

2014

2013

2012

Balance at beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

58.9

$

70.8

$

Acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Provisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Write-offs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Divestitures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Translation and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

5.5

(9.9)

—

3.3

—

10.4

(15.4)

(6.4)

(0.5)

Balance at end of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

57.8

$

58.9

$

73.7

0.2

3.2

(6.8)

—

0.5

70.8

Note 7.  Inventories

The components of the Company's inventories at December 31, 2014 and 2013 were as follows:

Raw materials and manufacturing supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Work in process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

185.4

$

53.9

48.5

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

287.8

$

174.9

46.6

51.0

272.5

2014

2013

109

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 8.  Property, Plant and Equipment

The components of the Company's property, plant and equipment at December 31, 2014 and 2013 were as 

follows:

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment—gross. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Less:  accumulated depreciation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

______________________________

2014

2013

143.4

$

959.6

3,600.7

229.4

40.1

4,973.2

(3,117.7)

1,855.5

$

$

145.8

937.8

3,509.9

213.1

32.6

4,839.2

(2,913.7)

1,925.5

(1)  Other consists of computer equipment, vehicles, furniture and fixtures, leasehold improvements and communication related 

equipment.

Property, plant and equipment increased $70.8 million during the year ended December 31, 2014, related to the 

Brown Printing acquisition (see Note 2, "Acquisitions and Strategic Investments" for further discussion on the 
acquisition of Brown Printing).

The Company recorded impairment charges of $14.4 million, $21.8 million and $23.0 million during the years 

ended December 31, 2014, 2013 and 2012, respectively, to reduce the carrying amounts of certain land, buildings and 
machinery and equipment no longer utilized in production to fair value (see Note 4, "Restructuring, Impairment and 
Transaction-Related Charges" for further discussion on impairment charges).

The Company recognized depreciation expense of $260.5 million, $270.2 million and $272.3 million for the 

years ended December 31, 2014, 2013 and 2012, respectively.

Assets Held for Sale

Certain closed facilities are considered held for sale.  The net book value of the assets held for sale was 

$1.8 million and $5.6 million as of December 31, 2014 and 2013, respectively.  These assets were valued at their fair 
value, less the estimated costs to sell.  The fair values were determined by the Company to be Level 3 under the fair 
value hierarchy (see Note 16, "Financial Instruments and Fair Value Measurements," for the definition of Level 3 inputs) 
and were estimated based on broker quotes and internal expertise related to current marketplace conditions.  Assets held 
for sale are included in prepaid expenses and other current assets in the consolidated balance sheets.

Note 9.  Equity Method Investments in Unconsolidated Entities

The Company has a 49% ownership interest in Plural Editora e Gráfica ("Plural"), a commercial printer based in 

São Paulo, Brazil, and a 50% ownership interest in Quad/Graphics Chile S.A. ("Chile"), a commercial printer based in 
Santiago, Chile.  The Company's ownership interest in Plural and Chile is accounted for using the equity method of 
accounting for all periods presented.

110

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

On January 1, 2013, the Company sold 100% of its ownership interest in two wholly-owned Brazilian entities 
(Quad/Graphics Nordeste Industria Gráfica LTDA. and Quad/Graphics São Paulo Industria Gráfica S.A.) to Plural for a 
purchase price of $5.5 million (recorded in receivables in the Company's consolidated balance sheet as of December 31, 
2013).  Quad/Graphics retained ownership of the land and building, which are leased to Plural.  During the year ended 
December 31, 2013, the Company recorded a $2.8 million gain on the sale within selling, general and administrative 
expenses in the Company's consolidated statements of operations.  As a result of the sale to Plural, the Company no 
longer controls these entities (the Company now owns 49% of these entities through its ownership interest in Plural), and 
thus the assets and liabilities of the entities sold have been deconsolidated in accordance with GAAP.  Since the sale to 
Plural, the Company's ownership interest in the results of operations of these entities are included in equity in earnings 
(loss) of unconsolidated entities in the consolidated statements of operations.

The Company's equity earnings of Plural's and Chile's operations are recorded in the line item entitled equity in 
earnings (loss) of unconsolidated entities in the Company's consolidated statements of operations, and is included within 
the International segment.

The combined condensed balance sheets for Plural and Chile at December 31, 2014 and 2013 are presented 

below:

Current assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2014

2013

77.9

71.1

149.0

64.4

10.9

75.3

$

$

$

$

94.9

92.9

187.8

75.0

18.1

93.1

The combined condensed statements of operations for Plural and Chile for the years ended December 31, 2014, 

2013 and 2012 are presented below:

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2014

2013

2012

195.8

$

221.2

$

200.8

(3.6)

(5.2)

(0.7)

(3.9)

9.0

4.2

111

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 10.  Accrued Liabilities

The components of the Company's accrued liabilities at December 31, 2014 and 2013 were as follows:

Employee-related liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

191.3

$

Restructuring liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest and rent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

16.9

40.1

13.5

96.3

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

358.1

$

174.1

15.1

46.3

14.0

101.2

350.7

2014

2013

Employee-related liabilities consist primarily of payroll, bonus and profit sharing, vacation, health, workers' 

compensation and pension obligations.

Note 11.  Commitments and Contingencies

Commitments

The Company had firm commitments of $41.1 million to purchase press and finishing equipment.

Litigation

The Company is named as a defendant in various lawsuits in which claims are asserted against the Company in 

the normal course of business.  The liabilities, if any, which ultimately result from such lawsuits are not expected by 
management to have a material impact on the consolidated financial statements of the Company.

Environmental Reserves

The Company is subject to various laws, regulations and government policies relating to health and safety, to 

the generation, storage, transportation, and disposal of hazardous substances, and to environment protection in general.  
The Company provides for expenses associated with environmental remediation obligations when such amounts are 
probable and can be reasonably estimated.  Such reserves are adjusted as new information develops or as circumstances 
change.  The environmental reserves are not discounted.  The Company believes it is in compliance with such laws, 
regulations and government policies in all material respects.  Furthermore, the Company does not anticipate that 
maintaining compliance with such environmental statutes will have a material impact upon the Company's competitive 
or consolidated financial position.

Note 12.  World Color Press Insolvency Proceedings

The Company continues to manage the bankruptcy claim settlement process for the Quebecor World Inc. 

("QWI") bankruptcy proceedings in the United States and Canada (QWI changed its name to "World Color Press Inc." 
upon emerging from bankruptcy on July 21, 2009).  To the extent claims are allowed, the holders of such claims are 
entitled to receive recovery, with the nature of such recovery dependent upon the type and classification of such claims.  
In this regard, with respect to certain types of claims, the holders thereof are entitled to receive cash and/or unsecured 
notes, while the holders of certain other types of claims are entitled to receive a combination of Quad/Graphics common 
stock and cash, in accordance with the terms of the World Color Press acquisition agreement.

112

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

With respect to claims asserted by the holders thereof as being entitled to a priority cash recovery, the Company 

has estimated that approximately $1.4 million and $2.5 million of such recorded claims have yet to be paid as of 
December 31, 2014, and December 31, 2013, respectively, and this obligation is classified as amounts owing in 
satisfaction of bankruptcy claims in the consolidated balance sheets.

With respect to unsecured claims held by creditors of the operating subsidiary debtors of Quebecor World 

(USA) Inc. (the "Class 3 Claims"), each allowed Class 3 Claim will be entitled to receive an unsecured note in an 
equaling 50% of such creditor's allowed Class 3 Claim, provided, however, that the aggregate principal amount of all 
such unsecured notes cannot exceed $75.0 million.  Each allowed Class 3 Claim will also receive accrued interest and a 
5% prepayment redemption premium thereon (the total aggregate maximum principal, interest and prepayment 
redemption premium for all Class 3 Claims is $89.2 million).  In connection with the World Color Press acquisition, the 
Company was required to deposit the maximum potential payout to the Class 3 Claim creditors of $89.2 million with a 
trustee, and that amount will remain with the trustee until either (1) it is paid to a creditor for an allowed Class 3 Claim 
or (2) excess amounts not required for Class 3 Claim payments will revert to the Company.

In the year ended December 31, 2014, $8.0 million was paid to Class 3 Claim creditors.  The Company also 

received a refund of $18.9 million of restricted cash for the year ended December 31, 2014, as the restriction was 
released for amounts no longer required to be held in deposit for Class 3 Claims.  At December 31, 2014, $29.1 million 
of the maximum potential payout to the Class 3 Claim creditors remains and is classified as restricted cash in the 
consolidated balance sheets.  Based on the Company's analysis of the outstanding claims, the Company has a liability of 
$9.0 million at December 31, 2014, classified as unsecured notes to be issued in the consolidated balance sheets.  
Activity impacting the Company's restricted cash and unsecured notes to be issued for the year ended December 31, 
2014 and 2013 was as follows:

Restricted
Cash

Unsecured
Notes
to be Issued

Balance at January 1, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Class 3 claim payments during 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Class 3 claim payments during 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restricted cash refunded to Quad/Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

60.5

$

(4.5)

—

56.0

$

(8.0)

(18.9)

—

Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

29.1

$

23.8

(4.5)

(1.3)

18.0

(8.0)

—

(1.0)

9.0

The components of the Company's restricted cash at December 31, 2014 and December 31, 2013, were as 

follows:

Defeasance of unsecured notes to be issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total restricted cash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Less: short-term restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

29.1

2.1

31.2

31.2

Long-term restricted cash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

— $

56.0

—

56.0

4.5

51.5

December 31,
2014

December 31,
2013

113

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

While the liabilities recorded for any bankruptcy matters are based on management's current assessment of the 

amount likely to be paid, it is not possible to identify the final amount of priority cash claims or the amount of Class 3 
Claims that will ultimately be allowed by the U.S. Bankruptcy Court.  Therefore, payments for amounts owing in 
satisfaction of bankruptcy claims could be materially higher than the amounts accrued on the consolidated balance 
sheets, which would require additional cash payments to be made and expense to be recorded for the amount exceeding 
the Company's estimate.  Amounts payable related to the unsecured notes could exceed current estimates, which would 
require additional expense to be recorded.  The Company has resolved the majority of claims since acquiring World 
Color Press in 2010, but the ultimate timing for completion of the bankruptcy process depends on the resolution of the 
remaining claims.

Note 13.  Debt

Long-term debt consisted of the following as of December 31, 2014 and 2013:

Master note and security agreement(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Term loan A—$450.0 million due April 2019(2) . . . . . . . . . . . . . . . . . . . . . . . .
Term loan A—$450.0 million due July 2017(3). . . . . . . . . . . . . . . . . . . . . . . . .
Term loan B—$300.0 million due April 2021(2) . . . . . . . . . . . . . . . . . . . . . . . .
Term loan B—$200.0 million due July 2018(3). . . . . . . . . . . . . . . . . . . . . . . . .
Revolving credit facility—$850.0 million due April 2019(2) . . . . . . . . . . . . . .
Revolving credit facility—$850.0 million due July 2017(3) . . . . . . . . . . . . . . .
Senior unsecured notes—$300.0 million due May 2022(2). . . . . . . . . . . . . . . .
International term loan—$68.9 million(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International revolving credit facility—$14.3 million(4). . . . . . . . . . . . . . . . . .
Equipment term loans(5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: short-term debt and current portion of long-term debt. . . . . . . . . . . .

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

______________________________

Weighted
Average
Interest Rate

7.55% $

2.32%

4.25%

2.30%

7.00%

2.65%

4.75%

20.41%

2014

2013

316.6

$

438.8

—

295.8

—

43.9

—

300.0

—

0.2

13.3

3.1

490.2

—

416.3

—

194.8

—

209.8

—

58.2

2.3

16.4

5.3

$

$

1,411.7

(92.0)

1,319.7

$

$

1,393.3

(127.6)

1,265.7

(1)  These senior notes have a weighted-average interest rate of 7.55%, which is fixed to maturity, with interest payable semiannually.  
Principal payments commenced September 1997 and extend through April 2031 in various tranches.  The notes are collateralized 
by certain United States land, buildings and press and finishing equipment under the terms of the master note and security 
agreement.

The Company redeemed $108.8 million of its senior notes under the master note and security agreement for $109.6 million on 
October 10, 2014, resulting in a $0.8 million loss plus applicable transaction fees of $0.2 million for a total of $1.0 million 
included in loss on debt extinguishment in the consolidated statements of operations.  The Company used its revolving credit 
facility to effect the redemption.  This redemption was primarily completed to reduce interest expense based on the then current 
London Interbank Offered Rate ("LIBOR") rates.

The Company and certain of its subsidiaries entered into a fourth amendment to the master note and security agreement on 
November 24, 2014.  The amendment, among other things, amended the financial covenants by removing the consolidated net 
worth requirement (removed for all periods after December 31, 2014) and the fixed charge coverage ratio, as well as adding a 
minimum interest coverage ratio, a maximum total leverage ratio and a maximum senior secured leverage ratio.  These 

114

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

amendments align the financial covenants in the master note and security agreement more closely with the financial covenants in 
the Senior Secured Credit Facility discussed in further detail in (2).

(2)  The Company completed its $1.9 billion debt financing arrangements on April 28, 2014, which included refinancing, extending 
and expanding its existing revolving credit facility, Term Loan A and Term Loan B with a $1.6 billion senior secured credit 
facility (the "Senior Secured Credit Facility") and the issuance of $300.0 million aggregate principal amount of its unsecured 
7.0% senior notes due May 1, 2022 (the "Senior Unsecured Notes").  The Senior Secured Credit Facility and the Senior 
Unsecured Notes were entered into to extend and stagger the Company's debt maturity profile, further diversify its capital 
structure and provide more borrowing capacity to better position the Company to execute on its strategic goals.  The proceeds 
from the Senior Secured Credit Facility and Senior Unsecured Notes were used to: (a) repay the Company's previous revolving 
credit facility, Term Loan A, Term Loan B and the international term loan, (b) fund the acquisition of Brown Printing and (c) for 
general corporate purposes.

The Senior Secured Credit Facility consists of three different loan facilities.  The first facility is a revolving credit facility in the 
amount of $850.0 million with a term of five years maturing on April 27, 2019.  The second facility is a Term Loan A in the 
aggregate amount of $450.0 million with a term of five years maturing on April 27, 2019, subject to certain required 
amortization.  The third facility is a Term Loan B in the amount of $300.0 million with a term of seven years maturing on 
April 27, 2021, subject to certain required amortization.  At December 31, 2014, the Company had borrowings of $43.9 million 
on the revolving credit facility, as well as $52.0 million of issued letters of credit, leaving $754.1 million available for future 
borrowings.

Borrowings under the revolving credit facility and Term Loan A loans made under the Senior Secured Credit Facility will initially 
bear interest at 2.00% in excess of reserve adjusted LIBOR, or 1.00% in excess of an alternate base rate, and Term Loan B loans 
will bear interest at 3.25% in excess of reserve adjusted LIBOR, with a LIBOR floor of 1.00%, or 2.25% in excess of an 
alternative base rate at the Company's option.  The Senior Secured Credit Facility is secured by substantially all of the 
unencumbered assets of the Company.  The Senior Secured Credit Facility also requires the Company to provide additional 
collateral to the lenders in certain limited circumstances.

The Company entered into an amendment to the Senior Secured Credit Facility on December 18, 2014, which eliminated the "net 
debt" concept from the calculation of the total leverage ratio and the senior secured leverage ratio and provides for the 
elimination of the consolidated net worth covenant (removed for all periods after December 31, 2014).

The Company received $294.8 million in net proceeds from the sale of the Senior Unsecured Notes, after deducting the initial 
purchasers' discounts and commissions.  The Senior Unsecured Notes bear interest at 7.0% and interest is payable semi-annually.  
The Senior Unsecured Notes are due May 1, 2022.  Each of the Company's existing and future domestic subsidiaries that is a 
borrower or guarantees indebtedness under the Company's Senior Secured Credit Facility or that guarantees certain of the 
Company's other indebtedness or indebtedness of the Company's restricted subsidiaries (other than intercompany indebtedness) 
fully and unconditionally guarantee or, in the case of future subsidiaries, will guarantee, on a joint and several basis, the Senior 
Unsecured Notes (the "Guarantor Subsidiaries").  All of the current Guarantor Subsidiaries are 100% owned by the Company.  
Guarantor Subsidiaries will be automatically released from these guarantees upon the occurrence of certain events, including 
(a) the designation of any of the Guarantor Subsidiaries as an unrestricted subsidiary; (b) the release or discharge of any 
guarantee or indebtedness that resulted in the creation of the guarantee of the Senior Unsecured Notes by any of the Guarantor 
Subsidiaries; or (c) the sale or disposition, including the sale of substantially all the assets, of any of the Guarantor Subsidiaries.

(3)  The Company's former $1.5 billion debt financing agreement (which included the revolving credit facility in the amount of 

$850.0 million, the Term Loan A in the aggregate amount of $450.0 million, and the Term Loan B in the amount of 
$200.0 million) was replaced with the Senior Secured Credit Facility discussed in further detail in (2).

(4)  Debt related to the Company's international operations was refinanced on December 16, 2008 by entering into a secured credit 
agreement ("Facilities Agreement").  The Facilities Agreement includes a Euro denominated term loan and a multicurrency 
revolving credit facility.  The Euro denominated term loan was repaid as part of the $1.9 billion debt financing arrangements 
discussed in further detail in (2).  The multicurrency revolving credit facility used for financing working capital and general 
business needs, was renewed in 2014 and will expire on September 30, 2015.  At December 31, 2014, the Company's 
international operations had borrowings of $0.2 million under the multicurrency revolving credit facility, leaving $14.1 million 
available for future borrowing.  The terms of the Facilities Agreement include certain financial covenants, a guarantee of the 
Facilities Agreement by the Company and a security agreement that includes collateralizing substantially all of the Quad/

115

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Winkowski assets.  The facilities bear interest at the aggregate of the Warsaw Interbank Offered Rate ("WIBOR") or the Euro 
Interbank Offered Rate ("EURIBOR") and margin.

(5)  The Company refinanced certain equipment leases during 2013 with $17.1 million in equipment term loans secured by the 

formerly leased equipment.  The equipment term loans bear interest at a fixed rate of 4.75%, require quarterly payments and have 
five year terms expiring during 2018.  The purchase of these assets resulted in $12.8 million of non-cash investing and financing 
activities, which represents the $17.1 million in equipment term loans net of $4.3 million of eliminated capital lease obligations 
(see Note 1, "Basis of Presentation and Summary of Significant Accounting Policies" for the required supplemental cash flow 
information).

Fair Value of Debt

Based upon the interest rates available to the Company for borrowings with similar terms and maturities, the 

fair value of the Company's total debt was approximately $1.3 billion and $1.4 billion at December 31, 2014 and 2013, 
respectively.  The fair value determination of the Company's total debt was categorized as Level 2 in the fair value 
hierarchy (see Note 16, "Financial Instruments and Fair Value Measurements," for the definition of Level 2 inputs).  As 
of December 31, 2014, approximately $3.0 billion of the Company's assets were pledged as security under various loans 
and other agreements.

Debt Issuance Costs and Original Issue Discount

The Company incurred $14.3 million in debt issuance costs in conjunction with the $1.9 billion debt financing 

arrangement completed on April 28, 2014.  In accordance with the accounting guidance for the treatment of debt 
issuance costs in a debt extinguishment, of the $14.3 million in new debt issuance costs, $11.0 million was capitalized 
and is classified as other long-term assets in the consolidated balance sheets and $3.3 million was expensed and is 
classified as loss on debt extinguishment in the consolidated statements of operations.  In addition, a new original issue 
discount of $3.0 million related to Term Loan B of the Senior Secured Credit Facility was classified as a reduction of 
long-term debt in the consolidated balance sheets.

The Company incurred $1.0 million in debt issuance costs in conjunction with the redemption of $108.8 million 
of its senior notes under the master note and security agreement on October 10, 2014.  In accordance with the accounting 
guidance for the treatment of debt issuance costs in a debt extinguishment, the $1.0 million was expensed and is 
classified as loss on debt extinguishment in the consolidated statements of operations.

The Company incurred $1.2 million in debt issuance costs in conjunction with the amendment to the master 
note and security agreement on November 24, 2014.  In accordance with the accounting guidance for the treatment of 
debt issuance costs in a debt extinguishment, of the $1.2 million in new debt issuance costs, $1.0 million was capitalized 
and is classified as other long-term assets in the consolidated balance sheets and $0.2 million was expensed and is 
classified as loss on debt extinguishment in the consolidated statements of operations.

116

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The loss on debt extinguishment recorded in the consolidated statements of operations for the year ended 

December 31, 2014, was comprised of the following:

Debt issuance costs:

Loss on debt extinguishment from July 26, 2011 $1.5 billion debt financing arrangement fees that
were previously capitalized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Debt issuance costs from April 28, 2014 $1.9 billion debt financing arrangement . . . . . . . . . . . . . . . . .

Loss on debt extinguishment from October 10, 2014 partial redemption of senior notes under master
note and security agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss on debt extinguishment from November 24, 2014 amendment to master note and security
agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Original issue discount:

Original issue discount from July 26, 2011 $1.5 billion debt financing arrangement . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Loss on Debt
Extinguishment

2.1

3.3

1.0

0.2

0.6

7.2

Activity impacting the Company's capitalized debt issuance costs for the years ended December 31, 2014 and 

2013, was as follows:

Balance at January 1, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Capitalized debt issuance costs from April 28, 2014 $1.9 billion debt financing arrangement . . . . . . . .

Loss on debt extinguishment from July 26, 2011 $1.5 billion debt financing arrangement fees that
were previously capitalized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Capitalized debt issuance costs from November 24, 2014 amendment to master note and security
agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization of debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Capitalized Debt 
Issuance Costs

17.9

(4.0)

13.9

11.0

(2.1)

1.0

(3.8)

20.0

Activity impacting the Company's original issue discount for the years ended December 31, 2014 and 2013, was 

as follows:

Balance at January 1, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Original issue discount from April 28, 2014 $1.9 billion debt financing arrangement. . . . . . . . . . . . . . .

Loss on debt extinguishment from July 26, 2011 $1.5 billion debt financing arrangement . . . . . . . . . . .

Amortization of original issue discount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

0.8

(0.1)

0.7

3.0

(0.6)

(0.4)

2.7

Original Issue Discount

117

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Amortization expense for debt issuance costs was $3.8 million, $4.0 million and $4.4 million for the years 

ended December 31, 2014, 2013 and 2012, respectively.  Amortization expense for original issue discount was 
$0.4 million, $0.1 million and $0.1 million for the three years ended  December 31, 2014, 2013 and 2012, respectively.  
The debt issuance costs and original issue discount are being amortized on a straight-line basis over the five, seven and 
eight year lives of the related debt instruments.

Covenants and Compliance

The Company's various lending arrangements include certain financial covenants (all financial terms, numbers 

and ratios are as defined in the Company's debt agreements).  Among these covenants, the Company was required to 
maintain the following as of December 31, 2014:

• 

• 

Total Leverage Ratio.  On a rolling twelve-month basis, the total leverage ratio, defined as total 
consolidated debt to consolidated EBITDA, shall not exceed 3.75 to 1.00 (for the twelve months ended 
December 31, 2014, the Company's total leverage ratio was 2.57 to 1.00).

Senior Secured Leverage Ratio.  On a rolling twelve-month basis, the senior secured leverage ratio, defined 
as senior secured debt to consolidated EBITDA, shall not exceed 3.50 to 1.00 (for the twelve months ended 
December 31, 2014, the Company's senior secured leverage ratio was 2.04 to 1.00).

•  Minimum Interest Coverage Ratio.  On a rolling twelve-month basis, the minimum interest coverage ratio, 
defined as consolidated EBITDA to consolidated cash interest expense, shall not be less than 3.50 to 1.00 
(for the twelve months ended December 31, 2014, the Company's minimum interest coverage ratio was 
5.89 to 1.00).

•  Consolidated Net Worth.  As of December 31, 2014, the Company's consolidated net worth must be at least 
$802.4 million (as of December 31, 2014, the Company's consolidated net worth under the most restrictive 
covenant per the various debt agreements was $1.08 billion).  This covenant will be removed for all periods 
after December 31, 2014, due to the recent debt agreement amendments.

In addition to those covenants, the Senior Secured Credit Facility also includes certain limitations on 

acquisitions, indebtedness, liens, dividends and repurchases of capital stock, including:

• 

• 

If the Company's total leverage ratio is greater than 3.00 to 1.00 (as defined in the Senior Secured Credit 
Facility), the Company is prohibited from making greater than $120.0 million of annual dividend payments, 
capital stock repurchases and certain other payments.  If the total leverage ratio is less than 3.00 to 1.00, 
there are no such restrictions.

If the Company's senior secured leverage ratio is greater than 3.00 to 1.00 or the Company's total leverage 
ratio is greater than 3.50 to 1.00 (these ratios as defined in the Senior Secured Credit Facility), the 
Company is prohibited from voluntarily prepaying any of the Senior Unsecured Notes and from voluntarily 
prepaying any other unsecured or subordinated indebtedness, with certain exceptions (including any 
mandatory prepayments on the Senior Unsecured Notes or any other unsecured or subordinated debt).  If 
the senior secured leverage ratio is less than 3.00 to 1.00 and the total leverage ratio is less than 
3.50 to 1.00, there are no such restrictions.

The indenture underlying the Senior Unsecured Notes contains various covenants, including, but not limited to, 

covenants that, subject to certain exceptions, limit the Company's and its restricted subsidiaries' ability to: incur and/or 
guarantee additional debt; pay dividends, repurchase stock or make certain other restricted payments; enter into 
agreements limiting dividends and certain other restricted payments; prepay, redeem or repurchase subordinated debt; 

118

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

grant liens on assets; enter into sale and leaseback transactions; merge, consolidate, transfer or dispose of substantially 
all of the Company's consolidated assets; sell, transfer or otherwise dispose of property and assets; and engage in 
transactions with affiliates.

Estimated Principal Payments

Approximate annual principal amounts due on long-term debt are as follows during the years ending 

December 31:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2021 – 2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2026 – 2030 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2031 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

92.0

94.6

82.1

89.4

364.6

34.4

634.8

18.8

1.0

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,411.7

Note 14.  Lease Obligations 

The Company entered into various master lease agreements for press and finishing equipment.  These leases 

provide the Company with options to purchase the related equipment at the termination value, as defined, and at various 
early buyout dates during the term of the lease.  These leases are accounted for as capital leases on the consolidated 
balance sheets.

Assets recorded under capital leases are as follows as of December 31, 2014 and 2013:

Leased press and finishing equipment—gross . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Less: accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Leased presses and finishing equipment—net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2014

2013

37.1

(26.2)

10.9

$

$

70.8

(62.0)

8.8

119

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

At December 31, 2014, the future maturities of capitalized leases consisted of the following:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2020 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total minimum payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Less: amounts representing interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Present value of minimum payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

The Company has various operating lease agreements.  Future minimum rental commitments under non-

cancelable leases are as follows:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2020 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

4.6

4.1

3.3

1.3

0.6

0.9

14.8

(0.9)

13.9

(4.2)

9.7

41.2

34.3

27.3

21.1

15.1

34.7

173.7

Rent expense under these operating lease agreements totaled $39.6 million, $36.9 million and $33.2 million 

during the years ended December 31, 2014, 2013 and 2012, respectively.

Note 15.  Income Taxes

Income taxes have been based on the following components of earnings from continuing operations before 

income taxes and equity in earnings (loss) of unconsolidated entities for the years ended December 31, 2014, 2013 and 
2012: 

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

57.4

(16.2)

41.2

$

$

83.0

(26.3)

56.7

$

$

69.1

(46.6)

22.5

2014

2013

2012

120

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The components of income tax expense (benefit) consists of the following for the years ended December 31, 

2014, 2013 and 2012:

Federal:

2014

2013

2012

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(11.6) $

21.1

24.9

$

(7.8)

State:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(0.9)

1.3

5.9

4.4

5.6

(1.4)

3.9

(1.9)

Total income tax expense (benefit). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

20.2

$

23.3

$

(23.2)

(4.2)

3.0

(6.6)

2.3

(2.8)

(31.5)

The following table outlines the reconciliation of differences between the Federal statutory tax rate and the 

Company's effective tax rate for the years ended December 31, 2014, 2013 and 2012:

Federal statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign rate differential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

State taxes, net of federal benefit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nondeductible transaction costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Adjustment to valuation allowances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Adjustment of deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss from foreign branches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Domestic production activity deduction . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustment of uncertain tax positions(1) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

______________________________

2014

2013

2012

35.0%

(4.5)

(0.2)

0.6

26.1

10.1

0.6

(1.6)

(22.9)

5.8

49.0%

35.0%

35.0 %

6.0

4.3

0.3

13.7

(1.8)

(5.8)

(6.0)

1.9

(6.5)

19.2

3.6

3.0

(3.7)

(14.0)

(30.8)

(3.4)

(145.4)

(3.6)

41.1%

(140.1)%

(1)  During 2012, the Company settled pre-acquisition World Color Press income tax examinations with the Internal Revenue Service 

("IRS") resulting in a $30.0 million income tax benefit.

121

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Deferred Income Taxes

The significant deferred tax assets and liabilities as of December 31, 2014 and 2013, were as follows:

2014

2013

Deferred tax assets:

Accrued liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest limitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension, postretirement and workers compensation benefits. . . . . . . . . . . . . . . . . . . . . . . . . . .

Net operating loss and other tax carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

24.4

43.0

18.7

115.3

98.2

151.6

24.8

476.0

28.9

36.6

19.8

153.6

80.0

152.3

24.7

495.9

Valuation allowance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(156.1)

(151.5)

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

319.9

$

344.4

Deferred tax liabilities:

Property, plant and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(359.0) $

Goodwill and intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment in U.S. subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(41.2)

(240.9)

(14.8)

(655.9)

(362.5)

(67.4)

(245.1)

(16.5)

(691.5)

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(336.0) $

(347.1)

The net deferred tax assets (liabilities) above are classified on the consolidated balance sheets at December 31, 

2014 and 2013 as follows:

Current net deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Non-current net deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2014

2013

48.4

$

(384.4)

(336.0) $

48.1

(395.2)

(347.1)

At December 31, 2014, the Company had foreign net operating loss carry forwards of $136.6 million and state 
net operating loss carry forwards of $679.2 million.  Of the foreign net operating loss carry forwards, $41.9 million are 
available without expiration, while the remainder expire through 2034.  The state net operating loss carry forwards 
expire in varying amounts through 2034.  The Company also has $44.8 million of various state credit carry forwards, of 
which $30.9 million are available without expiration, while the remainder expire through 2029.  At December 31, 2014, 
the Company has recorded a valuation allowance of $156.1 million against $55.3 million, $56.2 million and 
$44.6 million of federal, foreign and state deferred tax assets, respectively, that are not expected to be realized.

122

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The Company considers its foreign earnings to be indefinitely invested.  Accordingly, the Company does not 

currently provide for the additional United States and foreign income taxes which would become payable upon remission 
of undistributed earnings of foreign subsidiaries.  The cumulative undistributed earnings of such subsidiaries at 
December 31, 2014, are not material.

Uncertain Tax Positions

The following table summarizes the activity of the Company's liability for unrecognized tax benefits at 

December 31, 2014, 2013 and 2012:

2014

2013

2012

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

44.5

$

46.5

$

Additions due to acquisitions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additions for tax positions of the current year . . . . . . . . . . . . . . . . . . . . . .

Additions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . .

Reductions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . .

Settlements during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Lapses of applicable statutes of limitations . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign exchange and other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

0.5

2.4

(5.1)

(0.3)

(10.8)

(0.1)

—

0.1

0.7

(0.5)

(2.1)

(0.2)

—

Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

31.1

$

44.5

$

106.0

22.9

—

15.2

(76.3)

(7.8)

(13.5)

—

46.5

As of December 31, 2014, $31.1 million of unrecognized tax benefits would impact the Company's effective tax 

rate, if recognized.  Of that amount, it is reasonably possible that $1.8 million of the total amount of unrecognized tax 
benefits will decrease within 12 months due to resolution of audits or statute expirations.

During 2012, the Company settled pre-acquisition World Color Press income tax examinations with the IRS 
resulting in a net income tax benefit of $30.0 million.  Included in this net benefit is $75.7 million related to a reduction 
for uncertain tax positions of prior years.  In addition to the impact on the Company's uncertain tax positions, settlement 
of the examinations required an adjustment to certain tax attributes of the Company.  The impact of the adjustments to 
these tax attributes resulted in a net income tax expense of $46.7 million.

The Company classified interest expense and any related penalties related to income tax uncertainties as a 

component of income tax expense.  The following table summarizes the Company's interest expense (income) related to 
tax uncertainties and penalties recognized during the years ended December 31, 2014, 2013 and 2012:

Interest expense (income) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Penalties recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

0.8

—

(1.0) $

(0.2)

(1.1)

—

2014

2013

2012

123

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Accrued interest and penalties related to income tax uncertainties are reported as components of other current 

liabilities and other long-term liabilities on the consolidated balance sheets.  The following table summarizes the 
Company's liabilities for accrued interest and penalties related to income tax uncertainties at December 31, 2014 and 
2013:

Accrued interest

Other current liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total accrued interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Accrued penalties

Other current liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total accrued penalties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2014

2013

0.1

4.8

4.9

$

$

— $

0.5

0.5

$

0.1

4.0

4.1

—

0.5

0.5

The Company has tax years from 2010 through 2014 that remain open and subject to examination by the IRS.  

Tax years from 2007 through 2014 remain open and subject to examination in the Company's various major state 
jurisdictions within the United States.

Note 16.  Financial Instruments and Fair Value Measurements

Certain assets and liabilities are required to be recorded at fair value on a recurring basis, while other assets and 
liabilities are recorded at fair value on a nonrecurring basis, generally as a result of acquisitions or impairment charges.  
Fair value is determined based on the exchange price that would be received for an asset or paid to transfer a liability (an 
exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market 
participants.  GAAP also classifies the inputs used to measure fair value into the following hierarchy:

Level 1: 

Quoted prices in active markets for identical assets or liabilities.

Level 2: 

Quoted prices in active markets for similar assets or liabilities, quoted prices for identical or 
similar assets or liabilities in markets that are not active, or inputs other than quoted prices that are 
observable for the asset or liability.

Level 3: 

Unobservable inputs for the asset or liability.  There are no Level 3 recurring measurements of 
assets or liabilities as of December 31, 2014.

The Company records the fair value of its forward contracts and pension plan assets on a recurring basis.  The 

fair value of cash and cash equivalents, receivables, inventories, restricted cash, accounts payable, accrued liabilities and 
amounts owing in satisfaction of bankruptcy claims approximate their carrying values as of December 31, 2014 and 
2013.  See Note 13, "Debt," for further discussion on the fair value of the Company's debt and Note 18, "Employee 
Retirement Plans," for the details of Level 1 and Level 2 inputs related to Employee Retirement Plans.

124

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

In addition to assets and liabilities that are recorded at fair value on a recurring basis, the Company is required 

to record certain assets and liabilities at fair value on a nonrecurring basis, generally as a result of acquisitions or the 
remeasurement of assets resulting in impairment charges.  See Note 2, "Acquisitions and Strategic Investments," for 
further discussion on acquisitions and Note 4, "Restructuring, Impairment and Transaction-Related Charges," for further 
discussion on impairment charges recorded as a result of the remeasurement of certain long-lived assets as of 
December 31, 2014 and 2013.

The Company has operations in countries that have transactions outside their functional currencies and 

periodically enters into foreign exchange contracts.  These contracts are used to hedge the net exposures of changes in 
foreign currency exchange rates and are designated as either cash flow hedges or fair value hedges.  Gains or losses on 
net foreign currency hedges are intended to offset losses or gains on the underlying net exposures in an effort to reduce 
the earnings volatility resulting from fluctuating foreign currency exchange rates. 

The Company periodically enters into natural gas forward purchase contracts to hedge against increases in 

commodity costs.  The Company's commodity contracts qualified for the exception related to normal purchases and sales 
during the years ended December 31, 2014 and 2013, as the Company takes delivery in the normal course of business.

The Company settled the short-term foreign currency forward exchange contract to hedge exchange rate 

exposure on the 50.0 million Canadian dollars deposit related to the Transcontinental Mexico acquisition on March 1, 
2012 (see Note 2, "Acquisitions and Strategic Investments").  There were no open foreign currency exchange contracts 
as of December 31, 2014.  For the years ended December 31, 2014, 2013 and 2012, there was no impact of hedge 
ineffectiveness on the consolidated statements of operations.

Note 17.  Other Long-Term Liabilities

Other long-term liabilities consisted of the following as of December 31, 2014 and 2013:

Single employer pension and postretirement obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Multiemployer pension plans – withdrawal liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax-related liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Employee-related liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Restructuring reserve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2014

2013

161.5

$

109.2

39.1

17.4

67.6

6.1

47.6

53.1

24.6

54.5

8.5

54.0

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

339.3

$

303.9

Note 18.  Employee Retirement Plans

Defined Contribution Plans

The Quad/Graphics Diversified Plan is comprised of participant directed 401(k) contributions, Company match 
and profit sharing contributions, with total participant assets of $1.8 billion as of December 31, 2014.  Company 401(k) 
matching contributions were $14.6 million, $13.2 million and $11.9 million for the years ended December 31, 2014, 
2013 and 2012, respectively.  The Quad/Graphics Employee Stock Ownership Plan holds profit sharing contributions of 
Company stock, which are made at the discretion of the Company's Board of Directors.  There were no profit sharing 
contributions for the years ended December 31, 2014, 2013 and 2012.

125

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Defined Benefit Plans and Other Postretirement Benefit Plans

The Company assumed various funded and unfunded frozen pension plans for a portion of its full-time 

employees in the United States as part of the acquisition of World Color Press in 2010.  Benefits are generally based 
upon years of service and compensation.  These plans are funded in conformity with the applicable government 
regulations.  The Company funds at least the minimum amount required for all qualified plans using actuarial cost 
methods and assumptions acceptable under government regulations.  In addition to pension benefits, the Company has 
provided certain healthcare and life insurance benefits for some retired employees.

The components of the net periodic pension and postretirement benefit expense (income) for the years ended 

December 31, 2014, 2013 and 2012 are as follows: 

Pension Benefits

Postretirement Benefits

2014

2013

2012

2014

2013

2012

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . $

— $

— $

0.3

$

— $

— $

0.1

—

(5.8)

(0.3)

(6.0)

—

(4.9)

0.1

—

(5.7)

—

(5.6)

—

—

0.2

0.7

—

(3.4)

(0.1)

(2.6)

(12.8)

—

$

(10.9) $

(5.6) $

(15.4)

Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . .

Expected return on plan assets . . . . . . . . . . .

Amortization of prior service credit . . . . . . .

Amortization of actuarial (gain) / loss . . . . .

Net periodic benefit cost (income) . . . . . . . .

Curtailment/settlement (gain) / loss . . . . . . .

Termination (gain) loss . . . . . . . . . . . . . . . . .

29.3

(34.4)

—

—

(5.1)

—

—

28.2

(30.2)

—

0.3

(1.7)

(2.1)

—

Total expense (income). . . . . . . . . . . . . . . . . $

(5.1) $

(3.8) $

31.2

(27.2)

—

—

4.3

0.1

—

4.4

126

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The underfunded pension and postretirement obligations are calculated using generally accepted actuarial 

methods and are measured annually as of December 31.  The following provides a reconciliation of the projected benefit 
obligation, fair value of plan assets and the funded status of the pension and postretirement plans as of December 31, 
2014 and 2013: 

Pension Benefits

Postretirement Benefits

2014

2013

2014

2013

Changes in benefit obligation

Projected benefit obligation, beginning of year . . . . . . $

635.2

$

744.0

$

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Plan participants contributions . . . . . . . . . . . . . . . . . . .

Plan termination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Actuarial (gain) / loss . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

29.3

—

—

104.1

(57.3)

—

28.2

—

—

(78.5)

(58.5)

$

4.0

—

0.1

0.1

(3.7)

—

(0.5)

Projected benefit obligation, end of year . . . . . . . . . . . $

711.3

$

635.2

$

— $

Changes in plan assets

Fair value of plan assets, beginning of year . . . . . . . . . $

525.2

$

458.9

$

— $

Actual return on plan assets . . . . . . . . . . . . . . . . . . . . .

Employer contributions. . . . . . . . . . . . . . . . . . . . . . . . .

Plan participants contributions . . . . . . . . . . . . . . . . . . .

Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fair value of plan assets, end of year . . . . . . . . . . . . . . $

44.4

36.3

—

84.3

40.5

—

(57.3)

548.6

$

(58.5)

525.2

$

—

0.4

0.1

(0.5)

— $

Funded status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(162.7) $

(110.0) $

— $

Amounts recognized on the consolidated balance sheets as of December 31, 2014 and 2013 are as follows: 

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(1.2) $

(4.0) $

Noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(161.5)

(106.0)

Total amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . $

(162.7) $

(110.0) $

— $

—

— $

Pension Benefits

Postretirement Benefits

2014

2013

2014

2013

5.4

—

0.1

0.2

—

(1.0)

(0.7)

4.0

—

—

0.5

0.2

(0.7)

—

(4.0)

(0.8)

(3.2)

(4.0)

127

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The following table provides a reconciliation of the Company's accumulated other comprehensive income (loss) 

prior to any deferred tax effects at December 31, 2014 and 2013 are as follows: 

Balance at January 1, 2013 . . . . . . . . . . . . . . . . . . . . $

(80.2) $

(12.6) $

28.3

$

Pension Benefits

Postretirement Benefits

Actuarial Gain /
(Loss), net

Actuarial Gain /
(Loss), net

Prior Service
Credit/(Cost)

Total

Amount arising during the period . . . . . . . . . . . .

Amortization included in net earnings (loss) . . . .

Plan curtailments/settlements included in net
earnings (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2013 . . . . . . . . . . . . . . . . . $

Amount arising during the period . . . . . . . . . . . .

Amortization included in net earnings (loss) . . . .

Impact of plan termination included in net
earnings (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .

132.6

0.3

(2.1)

50.6

$

(95.2)

—

—

Balance at December 31, 2014 . . . . . . . . . . . . . . . . . $

(44.6) $

— $

1.0

—

—

—

(5.7)

—

(11.6) $

22.6

$

—

(0.3)

11.9

—

(5.8)

(16.8)

— $

15.7

1.0

(5.7)

—

11.0

—

(6.1)

(4.9)

—

In 2014, the Company announced the elimination of postretirement medical benefit coverage for all retirees, 

which resulted in the reduction of plan obligations by $3.7 million and recognition of a termination gain of $4.9 million.  
The termination gain was recorded in restructuring, impairment and transaction-related charges in the consolidated 
statement of operations.

In 2013, the Company paid out lump sums to participants that exceeded the threshold for settlement accounting, 
which resulted in an acceleration of the recognition of accumulated other comprehensive income and a settlement gain of 
$2.1 million.  The settlement gain was recorded in restructuring, impairment and transaction-related charges in the 
consolidated statement of operations.

In 2012, the Company announced the elimination of life insurance coverage for all current and future retirees in 
all locations and the elimination of reimbursement of medical costs for certain retirees, which resulted in the reduction of 
plan obligations by $5.7 million.  In addition, the Company also announced the elimination of postretirement medical 
benefit coverage for all future retirees who will retire after December 31, 2012, which resulted in the reduction of plan 
obligations by $16.9 million and recognition of a curtailment gain of $12.8 million.  The curtailment gain was recorded 
in restructuring, impairment and transaction-related charges in the consolidated statement of operations.

Actuarial gains and losses in excess of 10% of the greater of the projected benefit obligation or the market-
related value of plan assets are recognized as a component of net periodic benefit costs over the average remaining 
service period of a plan's active employees.  Unrecognized prior service costs or credit are also recognized as a 
component of net periodic benefit cost over the average remaining service period of a plan's active employees.  No 
amortization of amounts in accumulated other comprehensive income (loss) is expected to be recognized as components 
of net periodic pension expense (income) in 2015.

128

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The weighted-average assumptions, separately for the pension and postretirement benefit plans, used to 

determine net periodic benefit costs for the years ended December 31, 2014, 2013 and 2012 were as follows: 

Discount rate (beginning of year rate) . . . . .

Expected long-term return on plan assets . . .

4.8%

6.5%

3.9%

6.5%

4.7%

6.5%

3.6%

N/A

2.8%

N/A

3.7%

N/A

Pension Benefits

Postretirement Benefits

2014

2013

2012

2014

2013

2012

The weighted-average assumptions, separately for the pension and postretirement benefit plans, used to 

determine benefit obligations at December 31, 2014 and 2013 were as follows:

Discount rate (end of year rate) . . . . . . . . . . . . . . . . . . . . .

3.9%

4.8%

N/A

3.6%

Pension Benefits

Postretirement Benefits

2014

2013

2014

2013

The Company determines its assumed discount rate based on an index of high-quality corporate bond yields and 

matched-funding yield curve analysis as of the measurement date.

Estimated Company Contributions and Benefit Payments

In 2015, the Company expects to make cash contributions of $11.4 million to its qualified defined benefit 

pension plans and make estimated benefit payments of $1.2 million to its non-qualified defined benefit pension plans.  
The actual pension contributions may differ based on the funding calculations, and the Company may choose to make 
additional discretionary contributions.  The estimated benefit payments may differ based on actual experience.

Estimated Future Benefit Payments by the Plans to or on behalf of Plan Participants

An estimate of the Plans' future benefit payments to be made from funded qualified plans and unfunded non-

qualified plans to plan participants are as follows: 

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2020 – 2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Pension Benefits

39.2

38.4

38.8

39.4

38.9

203.3

313.3

711.3

129

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Plan Assets and Investment Strategy

The Company follows a disciplined investment strategy, which provides diversification of investments by asset 
class, foreign currency, sector and company.  The Pension Committee has approved investment policies for the different 
pension plans that establish long-term asset mix targets based on several factors including: historical returns achieved by 
worldwide investment markets, the time horizon of the pension plans' obligations and the investment risk.  For each of 
the plans, an allocation range by asset class is developed whereby a mix of equity securities and debt securities are used 
to provide an appropriate risk-adjusted long-term return on plan assets.  Third-party investment managers are employed 
to invest assets in both passively-indexed and actively-managed strategies and investment returns and risks are 
monitored on an ongoing basis.  Derivatives are used at certain times to hedge foreign currency exposure.  Gains or 
losses on the derivatives are offset by a corresponding change in the value of the hedged assets.  Derivatives are strictly 
used for hedging purposes and not speculative purposes.

The target allocations for plan assets on a weighted-average basis are 67% equity securities and 33% debt 

securities, including cash and cash equivalents.  The actual asset allocation as of December 31, 2014, was approximately 
66% equity securities and 34% debt securities.  The actual asset allocation as of December 31, 2013, was approximately 
67% equity securities and 33% debt securities.  Equity investments are diversified by country, issuer and industry sector.  
Debt securities primarily consist of government bonds and corporate bonds from diversified industries.

The expected long-term rate of return on assets assumption is selected by first identifying the expected range of 
long-term rates of return for each major asset class.  Expected long-term rates of return are developed based on long-term 
historical averages, current expectations of future returns and anticipated inflation rates.  The expected long-term rate of 
return on plan assets is then calculated by weighting each asset class.  To the extent that individual pension plans have 
different target asset mixes, the expected long-term rate of return on assets may differ across plans.

The fair values of the Company's pension plan assets at December 31, 2014 and 2013 by asset category are as 

follows:

December 31, 2014

December 31, 2013

Asset Category

Total

Level 1

Level 2

Level 3

Total

Level 1

Level 2

Level 3

Cash and cash equivalents . . . . . . .

$

1.5

$

Debt securities. . . . . . . . . . . . . . . . .

Equity securities . . . . . . . . . . . . . . .

187.6

359.5

1.5

—

105.4

$

— $

— $

0.3

$

187.6

254.1

—

—

171.5

353.4

0.3

—

122.9

$

— $

171.5

230.5

Total . . . . . . . . . . . . . . . . . . . . . . . .

$

548.6

$

106.9

$

441.7

$

— $

525.2

$

123.2

$

402.0

$

—

—

—

—

There are no Level 3 assets or liabilities as of December 31, 2014 and 2013.

The Company segregated its plan assets by the following major categories and levels for determining their fair 

value as of December 31, 2014: 

Cash and cash equivalents.  Carrying value approximates fair value and these assets are classified as Level 1.

Debt Securities.  This category consists of bonds, short-term fixed income securities and fixed income pooled 
funds fair valued based on a compilation of primarily observable market information or broker quotes in over-
the-counter markets and are classified as Level 2.

Equity Securities.  This category consists of equity investments and equity pooled funds and these assets are 
classified as Level 1 and Level 2, respectively.  The fair value of equity investments is based on quoted prices in 

130

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

an active market.  The fair value of the equity pooled funds is based on the funds' Net Asset Value ("NAV") 
established by the funds' administrator.

The valuation methodologies described above may generate a fair value calculation that may not be indicative 

of net realizable value or future fair values.  While the Company believes the valuation methodologies used are 
appropriate, the use of different methodologies or assumptions in calculating fair value could result in different amounts.  
The Company invests in various assets in which valuation is determined by NAV.  The Company believes that NAV is 
representative of fair value at the reporting date, as there are no significant restrictions on redemption on these 
investments or other reasons to indicate that the investment would be redeemed at an amount different than NAV.

Risk Management

For all directly invested funds, the concentration risk is monitored through specific guidelines in the investment 

manager mandates.  The investment manager mandates were developed by the Company's external investment advisor, 
and specify diversification standards such as the maximum exposure per issuer, and concentration limits per type of 
security, industry and country when applicable.

For the investments made through pooled funds, the investment mandates of the funds were again reviewed by 

the Company's external investment advisor, to determine that the investment objectives and guidelines were consistent 
with the Company's overall pension plan risk management objectives.  In managing the plan assets, management reviews 
and manages risk associated with funded status risk, interest rate risk, market risk, counterparty risk, liquidity risk and 
operational risk.  Liability management and asset class diversification are central to the Company's risk management 
approach and are integral to the overall investment strategy.

Given the process in place to ensure a proper diversification of the portfolio, management believes that the 

Company pension plan assets are not exposed to significant concentration risk.

Multiemployer Pension Plans

The Company participates in a number of MEPPs under terms of collective bargaining agreements that cover a 

number of its employees.  The risks of participating in these MEPPs are different from single employer plans in the 
following aspects:

•  Assets contributed to the MEPPs by one company may be used to provide benefits to employees of other 

participating companies.

• 

• 

If a participating company stops contributing to the plan, the unfunded obligations of the plan may be borne 
by the remaining participating companies.

If the Company stops participating in some or all of its MEPPs, and continues in business, the Company 
would be required to pay an amount, referred to as a withdrawal liability, based on the unfunded status of 
the plan.

The Company has withdrawn from all significant MEPPs and replaced these union sponsored "promise to pay 

in the future" defined benefit plans with a Company sponsored "pay as you go" defined contribution plan.  The two 
MEPPs, the Graphic Communications International Union - Employer Retirement Fund ("GCIU") and the Graphic 
Communications Conference of the International Brotherhood of Teamsters National Pension Fund ("GCC"), are 
significantly underfunded, and will require the Company to pay a withdrawal liability to fund its pro rata share of the 
underfunding as of the plan year the full withdrawal was completed.  As a result of the decision to withdraw, the 
Company accrued a $98.6 million estimated withdrawal liability based on information provided by each plan's trustee, as 

131

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

part of the purchase price allocation for World Color Press.  The Company is making required interim payments to the 
MEPPs for the Company's withdrawal liability from the GCIU and the GCC plans.

The GCIU Plan is a defined benefit plan that provides retirement benefits, total and permanent disability 

benefits, and pre-retirement death benefits for the participating union employees of the Company.  The funded status of 
the GCIU Plan is classified as critical based on the GCIU Plan's 2014 certification to the United States Department of 
Labor, as the funded percentage for the plan is less than 65% and is projected to have an accumulated funding deficit 
over the next four plan years.  As a result, the GCIU Plan implemented a rehabilitation plan to improve the plan's funded 
status.

The GCC Plan is a defined benefit plan that provides retirement benefits, disability benefits, and early 

retirement benefits for the participating union employees of the Company.  The funded status of the GCC Plan is 
classified as critical based on the GCC Plan's 2014 certification to the United States Department of Labor, as the funded 
percentage for the plan is less than 65% and is projected to have an accumulated funding deficit over the next four plan 
years.  As a result, the GCC Plan implemented a rehabilitation plan to improve the plan's funded status.

The Company has received notices of withdrawal and demand for payment letters for both the GCIU and GCC 

plans, which, in total are in excess of the $98.6 million in original reserves established by the Company for the 
withdrawals.  The Company is in the process of determining the final withdrawal payment with both MEPPs' 
administrators, and is currently in arbitration proceedings with the MEPPs' trustees.  The withdrawal liability reserved by 
the Company is within the range of the Company's estimated potential outcomes.  During this process the Company has 
made monthly payments totaling $13.9 million, $14.4 million and $11.2 million for the years ended December 31, 2014, 
2013, and 2012, respectively, as requested by the MEPPs and as required by the Employee Retirement Income Security 
Act, although such payments do not waive the Company's rights to object to the withdrawal liabilities submitted by the 
GCIU and GCC plan administrators.  As of December 31, 2014, the Company has reserved $59.0 million as its estimate 
of the total MEPPs withdrawal liability, of which $39.1 million is recorded in other long-term liabilities, $14.4 million is 
recorded in accrued liabilities and $5.5 million is recorded in unsecured notes to be issued in the consolidated balance 
sheets.  This estimate may increase or decrease depending on the final agreement with the MEPPs' administrators.

Note 19.  Earnings Per Share Attributable to Quad/Graphics Common Shareholders

Basic earnings per share attributable to Quad/Graphics common shareholders is computed as net earnings 

attributable to Quad/Graphics common shareholders less the allocation of participating securities, divided by the basic 
weighted average common shares outstanding of 47.5 million, 47.0 million and 46.8 million shares for the years ended 
December 31, 2014, 2013 and 2012, respectively.  The calculation of diluted earnings per share includes the effect of any 
dilutive equity incentive instruments.  The Company uses the treasury stock method to calculate the effect of outstanding 
dilutive equity incentive instruments, which requires the Company to compute total proceeds as the sum of (1) the 
amount the employee must pay upon exercise of the award, (2) the amount of unearned stock-based compensation costs 
attributed to future services and (3) the amount of tax benefits, if any, that would be credited to additional paid-in capital 
assuming exercise of the award.  Equity incentive instruments for which the total employee proceeds from exercise 
exceed the average fair value of the same equity incentive instrument over the period have an anti-dilutive effect on 
earnings per share during periods with net earnings, and accordingly, the Company excludes them from the calculation.  
Anti-dilutive equity incentive instruments of 1.8 million, 1.6 million and 3.2 million of class A common shares were 
excluded from the computations of diluted net earnings per share for the years ended December 31, 2014, 2013 and 2012 
respectively. 

Unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend equivalents, 
whether paid or unpaid, are required to be treated as participating securities and included in the computation of earnings 
(loss) per share pursuant to the two-class method.  The Company had no unvested participating securities as of 
December 31, 2014, as the stock options granted on November 18, 2011 became fully vested on November 18, 2014.  

132

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The Company's participating securities reduced basic and diluted earnings per share attributable to Quad/Graphics 
common shareholders by $0.01, $0.02 and $0.07 for the years ended December 31, 2014, 2013 and 2012, respectively.

Reconciliations of the numerator and the denominator of the basic and diluted per share computations for the 

Company's common stock, including the impact of discontinued operations, for the years ended December 31, 2014, 
2013 and 2012 are summarized as follows:

Numerator:

Net earnings from continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . $
Adjustments to net earnings from continuing operations

Net loss attributable to noncontrolling interests. . . . . . . . . . . . . . . . . . .
Allocation to participating securities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings from continuing operations - adjusted . . . . . . . . . . . . . . . . . . $

Loss from discontinued operations, net of tax. . . . . . . . . . . . . . . . . . . . . . . $
Adjustments to loss from discontinued operations, net of tax

Gain on disposal of discontinued operations, net of tax. . . . . . . . . . . . .
Income from discontinued operations, net of tax . . . . . . . . . . . . . . . . . . . . $

2014

2013

2012

18.3

$

30.9

$

0.3
(0.3)
18.3

$

— $

—
— $

1.6
(1.1)
31.4

$

— $

—
— $

Net earnings attributable to Quad/Graphics common shareholders . . . . . . $
Adjustments to net earnings attributable to Quad/Graphics common
shareholders

18.6

$

32.5

$

Allocation to participating securities . . . . . . . . . . . . . . . . . . . . . . . . . . .

(0.3)

(1.1)

Net earnings attributable to Quad/Graphics common shareholders -
adjusted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

18.3

$

31.4

$

Denominator:

Basic weighted average number of common shares outstanding for all
classes of common shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plus: effect of dilutive equity incentive instruments . . . . . . . . . . . . . . . . . .
Diluted weighted average number of common shares outstanding for all
classes of common shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

47.5
1.0

48.5

47.0
1.0

48.0

Earnings per share attributable to Quad/Graphics common
shareholders:
Basic:

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per share attributable to Quad/Graphics common
shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

$

0.39
—

$

0.67
—

0.39

$

0.67

$

Diluted:

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per share attributable to Quad/Graphics common
shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Cash dividends paid per common share for all classes of common shares. . . . $

0.38
—

0.38

1.20

$

$

$

0.65
—

0.65

1.20

$

$

$

56.3

0.3
(3.2)
53.4

(3.2)

34.0
30.8

87.4

(3.2)

84.2

46.8
0.4

47.2

1.14
0.66

1.80

1.13
0.65

1.78

3.00

133

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 20.  Equity Incentive Programs

The shareholders of the Company approved the Quad/Graphics Inc. 2010 Omnibus Incentive Plan ("Omnibus 

Plan") for two complimentary purposes: (1) to attract and retain outstanding individuals to serve as directors, officers and 
employees and (2) to increase shareholder value.  The Omnibus Plan replaced the 1999 Nonqualified Stock Option Plan 
and the 1990 Stock Option Plan and, as of January 1, 2011, all equity grants are made from the Omnibus Plan.  In May 
2012 and 2013, an additional 3,571,652 and 2,000,000 shares, respectively, were authorized for issuance under the 
Omnibus Plan, making 7,871,652 shares of Class A stock authorized for issuance under the Omnibus Plan.  Awards 
under the Omnibus Plan may consist of incentive awards, stock options, stock appreciation rights, performance shares, 
performance share units, shares of class A stock, restricted stock, restricted stock units, deferred stock units or other 
stock-based awards as determined by the Company's board of directors.  Each stock option granted has an exercise price 
of no less than 100% of the fair market value of the class A stock on the date of grant.  As of December 31, 2014, there 
are 1,775,556 remaining shares authorized for issuance under the Omnibus Plan.

The Company recognizes compensation expense, based on estimated grant date fair values, for all share-based 

awards issued to employees and non-employee directors, including stock options, performance shares, performance share 
units, restricted stock, restricted stock units and deferred stock units.  The Company recognizes these compensation costs 
for only those awards expected to vest, on a straight-line basis over the requisite three to four year service period of the 
awards, except deferred stock units, which are fully vested and expensed on the grant date.  The Company estimated the 
number of awards expected to vest based, in part, on historical forfeiture rates and also based on management's 
expectations of employee turnover within the specific employee groups receiving each type of award. Forfeitures are 
estimated at the time of grant and revised, if necessary, in subsequent periods, if actual forfeitures differ from those 
estimates.

Equity Incentive Compensation Expense

The total compensation expense recognized related to all equity incentive programs was $17.3 million, 
$18.6 million and $13.4 million for the years ended December 31, 2014, 2013 and 2012, respectively, and was recorded 
in selling, general and administrative expenses in the consolidated statements of operations.  Total future compensation 
expense related to all equity incentive programs granted as of December 31, 2014, is estimated to be $18.1 million.  
Estimated future compensation expense is $10.9 million for 2015, $6.3 million for 2016, and $0.9 million for 2017.

Stock Options

On November 18, 2011, the Company announced that the Board of Directors had approved the termination of 
the outstanding stock options under the Company's 1990 Stock Option Plan and 1999 Nonqualified Stock Option Plan 
(the "409A Options").  In accordance with the authoritative literature for the termination and modification of stock 
options, as of December 31, 2011, the Company recorded a $20.0 million liability for the termination payment, which 
was based on the number of 409A Options held by the option holders, the Company's weighted volume adjusted stock 
price of $13.47 as of November 18, 2011, and the exercise price of the 409A Options. The termination payment was paid 
in December 2012.

The option holders were granted new options under the Omnibus Plan equal to the number of terminated 409A 

Options held by them.  All of the new options were granted at an exercise price equal to or greater than the fair market 
value of $13.47 per share, and if the exercise price of an option holders' 409A Options was greater than $13.47, then the 
new options were issued at such greater price.  Therefore, none of the new options were granted with an exercise price 
below fair market value and all of the new options were granted at an exercise price equal to or greater than the 
corresponding 409A Option that was canceled.  As of November 18, 2014, the new options issued are all fully vested.

134

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Options vest over four years, with no vesting in the first year and one-third vesting upon the second, third and 

fourth anniversary dates.  As defined in the individual grant agreements, acceleration of vesting may occur under a 
change in control, death, disability or normal retirement of the grantee.  Options expire no later than the tenth 
anniversary of the grant date, 24 months after termination for death, 36 months after termination for normal retirement or 
disability and 90 days after termination of employment for any other reason.  Options are not credited with dividend 
declarations, except for the November 18, 2011 grants.  Stock options are only to be granted to employees.

There were no stock options granted during the years ended December 31, 2014 and 2013.  There were 448,154 
stock options granted with a grant date weighted average fair value of $2.25 during the year ended December 31, 2012.  
Excluding the 3,571,652 new options granted on November 18, 2011, the fair market value of stock options is 
determined using the Black-Scholes-Merton option pricing module.  The fair market value of stock options is determined 
using the following weighted average assumptions for the year ended December 31, 2012:

Expected volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expected life (years) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dividend yield. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

36.7%

1.3%

7.0

7.1%

The Company determined expected volatility based on the volatility of comparable company stock.  The 

average risk-free interest rate is based on the United States treasury security rate in effect as of the grant date over the 
term of the expected life.  The expected life is based on the term and vesting period of each grant adjusted for historical 
experience in vesting.

Compensation expense recognized related to stock options was $7.2 million, $10.8 million and $10.1 million 
for the years ended December 31, 2014, 2013 and 2012, respectively.  Total future compensation expense for all stock 
options granted as of December 31, 2014 to be recognized in 2015, is estimated to be $0.2 million.

The following table is a summary of the stock option activity for the year ended December 31, 2014:

Shares Under
Option

Weighted Average
Exercise
Price

Outstanding at December 31, 2013. . . . . . . . .

3,759,265

$

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Exercised. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Canceled/forfeited/expired . . . . . . . . . . . . . . .

Outstanding at December 31, 2014. . . . . . . . .

—

(189,706)

(91,579)

3,477,980

Exercisable at December 31, 2014 . . . . . . . . .

3,110,176

$

$

20.82

—

14.08

25.81

21.05

20.86

Weighted Average
Remaining
Contractual Term
(years)

Aggregate
Intrinsic Value
(millions)

5.8

$

30.0

4.7

4.5

$

$

15.6

13.4

The intrinsic value of options exercisable as of December 31, 2014 and the intrinsic value of options 
outstanding at December 31, 2014 and 2013 is based on the fair value of the stock price.  All outstanding options are 
either vested or expected to vest at December 31, 2014.

135

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The following table is a summary of the stock option exercises and vesting activity for the years ended 

December 31, 2014, 2013 and 2012:

Total intrinsic value of stock options exercised . . . . . . . . . . . . . . . . . . . . . . . . $
Cash received from stock option exercises . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total grant date fair value of stock options vested . . . . . . . . . . . . . . . . . . . . . .

$

1.5

2.7

3.4

$

6.3

7.2

3.7

—

0.1

1.9

2014

2013

2012

Net tax benefit on stock option activity, shown as tax benefit on equity award activity in the financing section of 

the consolidated statements of cash flows, were $0.8 million, $2.2 million and $4.1 million for the years ended 
December 31, 2014, 2013 and 2012, respectively.

Performance Share and Performance Share Units

Performance share ("PS") and performance share unit ("PSU") awards consist of shares or the rights to shares of 
the Company's class A common stock which are awarded to employees of the Company.  These shares are payable upon 
the determination that the Company achieved certain established performance targets and can range from 0% to 200% of 
the targeted payout based on the actual results.  Shares awarded in 2013 have a performance period of three years ending 
December 31, 2015.  As set forth in the individual grant agreements, acceleration of vesting may occur under a change in 
control, death, disability or normal retirement of the grantee.  Grantees receiving PS or PSU grants receive full credit for 
dividends during the vesting period.  All such dividends will be paid to the grantee within 45 days of full vesting.  Upon 
vesting, PSUs will be settled either through cash payment equal to the fair market value of the PSUs on the vesting date 
or through issuance of Company class A common stock.  There are no voting rights with these instruments until vesting 
occurs and a share of stock is issued.

The following table is a summary of PS and PSU award activity for the year ended December 31, 2014:

Performance Shares

Performance Share Units

Weighted-
Average
Grant Date
Fair Value
Per Share

Weighted-
Average
Remaining 
Contractual 
Term 
(years)

Units

Weighted-
Average
Grant Date
Fair Value
Per Share

Weighted-
Average
Remaining 
Contractual 
Term 
(years)

Shares

Nonvested at December 31, 2013 . .

351,848

$

20.39

2.0

16,208

$

20.50

2.0

Granted . . . . . . . . . . . . . . . . . . . . . .

Vested. . . . . . . . . . . . . . . . . . . . . . . .

Forfeited. . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2014 . .

—

—

(8,280)

343,568

$

—

—

20.39

20.39

—

—

—

—

—

—

1.2

16,208

$

20.50

1.2

There were no PS or PSU awards granted during the year ended December 31, 2014.  During the year ended 

December 31, 2013, PS awards of 389,930 shares and PSU awards of 16,208 units were granted at a weighted-average 
grant date fair value of $20.39 and $20.50, respectively.  There were no PS or PSU awards granted during the year ended 
December 31, 2012.  On the grant dates, the target number of shares ("target shares") was granted.  During the 
performance period, the target shares will be earned or forfeited, and additional shares, up to the maximum number of 
shares, may be granted at the end of the performance period.  The potential payouts for nonvested awards at 
December 31, 2014 range from zero to 719,552 PS or PSU awards, should certain performance targets be achieved.  PS 
and PSU awards will vest on March 1, 2016, provided the holder of the share is continuously employed by the Company 
until the vesting date.

136

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Compensation expense for awards granted are recognized based on the targeted payout of 100%, net of 
estimated forfeitures.  Compensation expense recognized related to PS and PSUs was $2.2 million and $2.3 million for 
the years ended December 31, 2014 and 2013, respectively.  There was no compensation expense recognized related to 
PS and PSUs for the year ended December 31, 2012.  Total future compensation expense for all PS and PSUs granted as 
of December 31, 2014 is estimated to be $2.8 million.  Estimated future compensation expense is $2.4 million for 2015, 
and $0.4 million for 2016.

Restricted Stock and Restricted Stock Units 

Restricted stock ("RS") and restricted stock unit ("RSU") awards consist of shares or the rights to shares of the 
Company's class A common stock which are awarded to employees of the Company.  The awards are restricted such that 
they are subject to substantial risk of forfeiture and to restrictions on their sale or other transfer by the employee.  RSU 
awards are typically granted to eligible employees outside of the United States.  As defined in the individual grant 
agreements, acceleration of vesting may occur under a change in control, death, disability or normal retirement of the 
grantee.  Grantees receiving RS grants are able to exercise full voting rights and receive full credit for dividends during 
the vesting period.  All such dividends will be paid to the RS grantee within 45 days of full vesting.  Grantees receiving 
RSUs granted prior to January 1, 2012 are not entitled to vote and do not earn dividends.  Grantees receiving RSUs on or 
after January 1, 2012 are not entitled to vote but do earn dividends.  Upon vesting, RSUs will be settled either through 
cash payment equal to the fair market value of the RSUs on the vesting date or through issuance of Company class A 
common stock.

The following table is a summary of RS and RSU award activity for the year ended December 31, 2014:

Restricted Stock

Restricted Stock Units

Weighted-
Average
Grant Date
Fair Value
Per Share

Weighted-
Average
Remaining
Contractual
Term (Years)

Units

Weighted-
Average
Grant Date
Fair Value
Per Share

Weighted-
Average
Remaining
Contractual
Term (Years)

Shares

Nonvested at December 31, 2013 .

735,357

$

Granted. . . . . . . . . . . . . . . . . . . . . .

Vested. . . . . . . . . . . . . . . . . . . . . . .

Forfeited. . . . . . . . . . . . . . . . . . . . .

706,490

(99,405)

(30,898)

Nonvested at December 31, 2014 .

1,311,544

$

20.88

23.44

40.42

19.84

20.80

1.4

49,673

$

17,767

(4,394)

—

1.5

63,046

$

20.49

23.45

36.49

—

20.21

1.6

1.2

During the year ended December 31, 2014, RS awards of 706,490 shares and RSU awards of 17,767 units were 

granted at a weighted-average grant date fair value of $23.44 and $23.45, respectively.  During the year ended 
December 31, 2013, RS awards of 408,146 shares and RSU awards of 32,671 units were granted at a weighted-average 
grant date fair value of $20.39 and $20.72, respectively.  During the year ended December 31, 2012, RS awards of 
310,651 shares and RSU awards of 15,760 units were granted at a weighted-average grant date fair value of $14.34.  In 
general, RS and RSU awards will vest on the third anniversary of the grant date, provided the holder of the share is 
continuously employed by the Company until the vesting date.

137

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Compensation expense recognized for RS and RSUs was $7.3 million, $4.8 million, and $2.9 million for the 

years ended December 31, 2014, 2013 and 2012, respectively.  Total future compensation expense for all RS and RSUs 
granted as of December 31, 2014, is approximately $15.1 million.  Estimated future compensation expense is 
$8.3 million for 2015, $5.9 million for 2016, and $0.9 million for 2017.

Deferred Stock Units

Deferred stock units ("DSU") are awards of rights to shares of the Company's class A common stock and are 
awarded to non-employee directors of the Company.  The following table is a summary of DSU award activity for the 
year ended December 31, 2014:

Deferred Stock Units

Weighted-
Average Grant
Date Fair Value
Per Share

Units

Outstanding at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

79,096

$

Granted. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dividend equivalents granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Settled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Forfeited. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,316

5,392

—

—

Outstanding at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

110,804

$

18.95

23.45

22.24

—

—

20.40

During the years ended December 31, 2014, 2013 and 2012 , DSUs of 26,316, 33,115 and 31,525 were granted 
at a weighted-average grant date fair value of $23.45, $20.39 and $14.34, respectively.  The DSUs are fully vested on the 
grant date.  Each DSU award entitles the grantee to receive one share of class A common stock upon the earlier of the 
separation date of the grantee or the second anniversary of the grant date, but could be subject to acceleration for a 
change in control, death or disability as defined in the individual DSU grant agreement.  Grantees of DSU awards may 
not exercise voting rights, but are credited with dividend equivalents and those dividend equivalents will be converted 
into additional DSU awards based on the closing price of the class A common stock.  Dividend equivalents were granted 
during the years ended December 31, 2014, 2013 and 2012 of 5,392, 3,529 and 7,440 units, respectively.  Compensation 
expense recognized for DSUs was $0.6 million, $0.7 million, and $0.4 million for the years ended December 31, 2014, 
2013 and 2012, respectively.  As these awards were fully vested on the grant date, all compensation expense was 
recognized at the date of grant.

Other Information

Authorized unissued shares or treasury shares may be used for issuance under the Company's equity incentive 

programs.  The Company intends to use treasury shares of its class A common stock to meet the stock requirements of its 
awards in the future.

138

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Note 21.  Shareholders' Equity

The Company has three classes of common stock as follows (share data in millions):

Issued Common Stock

Authorized
Shares

Outstanding

Treasury

Issued Shares
Classified as
Common
Stock

Total Issued
Shares

Class A stock ($0.025 par value). . . . .

80.0

December 31, 2014. . . . . . . . . . . . .

December 31, 2013. . . . . . . . . . . . .

December 31, 2012. . . . . . . . . . . . .

Class B stock ($0.025 par value) . . . . .

80.0

December 31, 2014. . . . . . . . . . . . .

December 31, 2013. . . . . . . . . . . . .

December 31, 2012. . . . . . . . . . . . .

Class C stock ($0.025 par value) . . . . .

20.0

December 31, 2014. . . . . . . . . . . . .

December 31, 2013. . . . . . . . . . . . .

December 31, 2012. . . . . . . . . . . . .

34.7

33.8

33.0

14.2

14.2

14.2

—

—

—

5.3

6.2

7.0

0.8

0.8

0.8

0.5

0.5

0.5

40.0

40.0

40.0

15.0

15.0

15.0

0.5

0.5

0.5

40.0

40.0

40.0

15.0

15.0

15.0

0.5

0.5

0.5

In accordance with the Articles of Incorporation, each class A common share has one vote per share and each 
class B and class C common share has ten votes per share on all matters voted upon by the Company's shareholders.  
Liquidation rights are the same for all three classes of stock.

The Company's class C stock was held by the Quad/Graphics Employee Ownership Plan (and can only be 

owned by, or transferred to, a Company employee benefit plan which is intended to satisfy the qualification requirements 
of Section 401 of the Internal Revenue Code).  In August 2012, all of the Company's outstanding class C common 
shares, which were previously classified as redeemable equity, were converted into class A common shares.

The Company also has 0.5 million shares of $0.01 par value preferred stock authorized, of which none were 

issued at December 31, 2014, 2013 and 2012.  The Company has no present plans to issue any preferred stock.

139

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

In accordance with the Articles of Incorporation, dividends are paid equally for class A, class B and class C 

common shares.  The following table details the dividend activity related to the Company's then outstanding shares of 
class A, class B and class C common stock for the years ended December 31, 2014, 2013 and 2012:

Declaration Date

Record Date

Payment Date

Dividend Amount
per Share

2014

Q4 Dividend . . . . . . . . . . . . . . .

November 5, 2014

December 8, 2014

December 19, 2014

$

Q3 Dividend . . . . . . . . . . . . . . .

August 5, 2014

September 8, 2014

September 19, 2014

Q2 Dividend . . . . . . . . . . . . . . .

May 19, 2014

June 9, 2014

June 20, 2014

Q1 Dividend . . . . . . . . . . . . . . .

February 26, 2014

March 12, 2014

March 21, 2014

2013

Q4 Dividend . . . . . . . . . . . . . . .

November 5, 2013

December 9, 2013

December 20, 2013

$

Q3 Dividend . . . . . . . . . . . . . . .

August 6, 2013

September 9, 2013

September 20, 2013

Q2 Dividend . . . . . . . . . . . . . . .

May 20, 2013

June 10, 2013

June 21, 2013

Q1 Dividend . . . . . . . . . . . . . . .

March 4, 2013

March 18, 2013

March 29, 2013

2012

Q4 Special Dividend . . . . . . . . .

December 14, 2012

December 24, 2012

December 28, 2012

$

Q4 Dividend . . . . . . . . . . . . . . .

November 7, 2012

December 3, 2012

December 14, 2012

Q3 Dividend . . . . . . . . . . . . . . .

August 7, 2012

September 10, 2012

September 21, 2012

Q2 Dividend . . . . . . . . . . . . . . .

May 9, 2012

June 11, 2012

June 22, 2012

Q1 Dividend . . . . . . . . . . . . . . .

February 28, 2012

March 12, 2012

March 23, 2012

0.30

0.30

0.30

0.30

0.30

0.30

0.30

0.30

2.00

0.25

0.25

0.25

0.25

The Company's board of directors authorized a share repurchase program of up to $100.0 million of the 

Company's outstanding class A stock of which $91.8 million in authorized repurchases remain under the program as of 
December 31, 2014.  The Company repurchased no shares during the years ended December 31, 2014, 2013 and 2012. 

Redeemable equity

The Company followed the applicable GAAP and SEC authoritative guidance for redeemable stock which 

required the Company to record the class C stock at full redemption value at each balance sheet date to the extent the 
redemption of those securities is not solely within the control of the Company.  Under the terms of the Articles of 
Incorporation, the class C common shares are required to be owned by a qualified employee retirement plan of the 
Company and each holder of class C stock has a continuous right to have the class C stock repurchased by the Company.

There is no redemption value of class C qualified employee retirement plan shares at December 31, 2014, 2013, 
and 2012.  There is no redemption value of the class A common shares at December 31, 2014, 2013 and 2012 as there is 
now a readily tradable market.

In August 2012, the remaining 0.3 million outstanding class C common shares owned by the Quad/Graphics 

Employee Stock Ownership Plan were exchanged for class A common shares that were held as treasury stock.  This 
exchange eliminated the redemption value of the class C common stock. 

140

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Subsequent changes to the redemption value of the securities due to changes in stock valuation or dividend 
declarations are charged to retained earnings, while decreases in redemption value due to elimination of redemption 
features are credited to additional paid-in capital and retained earnings.  During the year ended December 31, 2012, the 
balance of redeemable equity decreased by $3.5 million as a result of the conversion of all outstanding class C common 
shares into class A common shares.  As such, information regarding the changes in redeemable equity for the year ended 
December 31, 2012 is provided in the table below:

Balance at January 1, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends declared. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redeemable equity exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase in redemption value of redeemable equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Note 22.  Accumulated Other Comprehensive Income (Loss)

Class C Common Stock

Shares

Redemption
Value

$

0.3
—
(0.3)
—
— $

3.5
(0.2)
(4.3)
1.0
—

The changes in accumulated other comprehensive income (loss) by component, net of tax, for the years ended 

December 31, 2014 and 2013, were as follows:

Foreign
Currency
Translation

Pension and
Other
Postretirement
Benefit
Liability

Total

Balance at January 1, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Other comprehensive loss before reclassifications . . . . . . . . . . . . . . . . . . .

Amounts reclassified from accumulated other comprehensive income
(loss) to net earnings (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Other comprehensive income before reclassifications . . . . . . . . . . . . . . . .

Amounts reclassified from accumulated other comprehensive income
(loss) to net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .

(20.7) $

(20.2)

(2.4)

(22.6)

(43.3) $

(45.4)

—

(45.4)

(39.7) $

82.0

$

(4.6)

77.4

37.7

(58.7)

(6.9)

(65.6)

Balance at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(88.7) $

(27.9) $

(60.4)

61.8

(7.0)

54.8

(5.6)

(104.1)

(6.9)

(111.0)

(116.6)

141

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The details about the reclassifications from accumulated other comprehensive income (loss) to net earnings for 

the years ended December 31, 2014, 2013 and 2012, were as follows:

Details about Accumulated Other 
Comprehensive Income (Loss) Components

Year Ended December 31,

2014

2013

2012

Consolidated Statements of
Operations Presentation

Revaluation gain on sale of businesses (see Note 9) . .

$

— $

(2.4) $

Amortization of prior service credit on postretirement
benefit plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Impact of income taxes . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization of prior service credit on postretirement
benefit plans, net of tax . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization of net actuarial loss on pension and
postretirement benefit plans . . . . . . . . . . . . . . . . . . . . .

Impact of income taxes . . . . . . . . . . . . . . . . . . . . . . . . .

Amortization of net actuarial loss on pension and
postretirement benefit plans, net of tax. . . . . . . . . . . . .

Plan curtailments/settlements on pension and
postretirement benefit plans . . . . . . . . . . . . . . . . . . . . .

Impact of income taxes . . . . . . . . . . . . . . . . . . . . . . . . .

Plan curtailment/settlements on pension and
postretirement benefit plans, net of tax. . . . . . . . . . . . .

Postretirement benefit plan termination . . . . . . . . . . . .

Impact of income taxes . . . . . . . . . . . . . . . . . . . . . . . . .

Postretirement benefit plan termination, net of tax. . . .

Total reclassifications for the period. . . . . . . . . . . . . . .

Impact of income taxes . . . . . . . . . . . . . . . . . . . . . . . . .

(5.8)

2.2

(3.6)

(0.3)

0.1

(0.2)

—

—

—

(4.9)

1.8

(3.1)

(11.0)

4.1

(5.7)

2.2

(3.5)

0.3

(0.1)

0.2

(2.1)

0.8

(1.3)

—

—

—

(9.9)

2.9

Total reclassifications for the period, net of tax . . . . . .

$

(6.9) $

(7.0) $

Note 23.  Segment Information

Selling, general and
administrative expenses

—

Selling, general and
administrative expenses

(3.4)

1.3

Income tax expense (benefit)

(2.1) Net of tax

(0.1) Cost of sales

— Income tax expense (benefit)

(0.1) Net of tax

Restructuring, impairment
and transaction-related
charges

(12.7)

5.0

Income tax expense (benefit)

(7.7) Net of tax

Restructuring, impairment
and transaction-related
charges

—

— Income tax expense (benefit)

— Net of tax

(16.2)

6.3

(9.9)

The Company operates primarily in the commercial print portion of the printing industry, with related product 

and service offerings designed to offer clients complete solutions for communicating their messages to target audiences.  
The Company's operating and reportable segments are aligned with how the chief operating decision maker of the 
Company currently manages the business.  The Company's reportable and operating segments and their product and 
service offerings are summarized below:

142

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

United States Print and Related Services

The United States Print and Related Services segment is predominantly comprised of the Company's United 

States printing operations and is managed as one integrated platform.  This includes consumer magazines, catalogs, retail 
inserts, special interest publications, journals, direct mail, books, directories, in-store marketing, packaging, and other 
commercial and specialty printed products, together with the related service offerings, including marketing strategy, 
media planning and placement, data insights, response analytics services, creative services, videography, photography, 
workflow solutions, digital imaging, facilities management services, digital publishing, interactive print solutions 
including image recognition and near field communication technology, mailing, distribution, logistics, and data 
optimization and hygiene services.  This segment also includes the design, development, manufacture and service of 
printing-related auxiliary equipment, as well as the manufacture of ink.  As a result of the divestiture of the Company's 
Canadian operations to Transcontinental on March 1, 2012 (see Note 3, "Discontinued Operations"), all United States 
Print and Related Services segment amounts have been restated to exclude the Canadian discontinued operations.

International

The International segment consists of the Company's printing operations in Europe and Latin America, 

including operations in Poland, Argentina, Brazil, Chile, Colombia, Mexico and Peru.  This segment provides printed 
products and related services consistent with the United States Print and Related Services segment, with the exception of 
printing-related auxiliary equipment, which is included entirely in the United States Print and Related Services segment.  
Unrestricted subsidiaries as defined in the Senior Unsecured Notes indenture represent less than 2.0% of total 
consolidated assets as of December 31, 2014 and less than 2.0% for the year ended December 31, 2014. 

Corporate

Corporate consists of unallocated general and administrative activities and associated expenses including, in 
part, executive, legal, and finance.  In addition, in 2014 certain expenses and income from frozen employee retirement 
plans, such as pension and other postretirement benefits plans, are included in Corporate and not allocated to the 
operating segments.

143

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The following is a summary of segment information for the years ended December 31, 2014, 2013 and 2012.

Net Sales

Products

Services

Operating
Income/
(Loss)

Total
Assets

Depreciation
and
Amortization

Capital
Expenditures

Restructuring,
Impairment and
Transaction-
Related Charges

Year ended December 31, 2014

United States Print and Related
Services . . . . . . . . . . . . . . . . . . . . . . . $ 3,760.6
International . . . . . . . . . . . . . . . . . . . .

436.9

Total operating segments . . . . . . .

4,197.5

Corporate . . . . . . . . . . . . . . . . . . . . . .

—
Total . . . . . . . . . . . . . . . . . . . . . . . $ 4,197.5

Year ended December 31, 2013

United States Print and Related
Services . . . . . . . . . . . . . . . . . . . . . . . $ 3,746.2
International . . . . . . . . . . . . . . . . . . . .

440.4

Total operating segments . . . . . . .

4,186.6

Corporate . . . . . . . . . . . . . . . . . . . . . .

—
Total . . . . . . . . . . . . . . . . . . . . . . . $ 4,186.6

Year ended December 31, 2012

United States Print and Related
Services . . . . . . . . . . . . . . . . . . . . . . . $ 3,151.3
International . . . . . . . . . . . . . . . . . . . .

487.3

Total operating segments . . . . . . .

3,638.6

Corporate . . . . . . . . . . . . . . . . . . . . . .

—
Total . . . . . . . . . . . . . . . . . . . . . . . $ 3,638.6

$

645.2

$

197.9

$ 3,558.7

$

305.3

$

118.4

$

19.7

664.9

—

(11.2)

186.7

(45.4)

447.3

4,006.0

71.2

29.2

334.5

1.9

20.8

139.2

—

$

664.9

$

141.3

$ 4,077.2

$

336.4

$

139.2

$

$

593.5

$

230.7

$ 3,552.2

$

310.2

$

136.3

$

15.8

609.3

—

(7.7)

223.0

(80.8)

515.8

4,068.0

97.7

28.6

338.8

1.7

13.2

149.5

—

$

609.3

$

142.2

$ 4,165.7

$

340.5

$

149.5

$

$

446.6

$

216.5

$ 3,411.1

$

303.7

$

8.8

455.4

—

(24.8)

191.7

(85.2)

585.9

3,997.0

101.9

33.0

336.7

1.9

$

79.4

24.1

103.5

—

$

455.4

$

106.5

$ 4,098.9

$

338.6

$

103.5

$

52.1

9.2

61.3

6.0

67.3

52.3

9.6

61.9

33.4

95.3

48.5

26.3

74.8

43.5

118.3

Restructuring, impairment and transaction-related charges for the years ended December 31, 2014, 2013 and 

2012 are further described in Note 4, "Restructuring, Impairment and Transaction-Related Charges," and are included in 
the operating income/(loss) results by segment above.

144

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

A reconciliation of operating income from continuing operations to earnings from continuing operations before 

income taxes and equity in earnings (loss) of unconsolidated entities as reported in the consolidated statements of 
operations for the years ended December 31, 2014, 2013 and 2012 is as follows:

Operating income from continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . $

141.3

$

142.2

$

Less: interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: loss on debt extinguishment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

92.9

7.2

85.5

—

Earnings from continuing operations before income taxes and equity
in earnings (loss) of unconsolidated entities . . . . . . . . . . . . . . . . . . . . . $

41.2

$

56.7

$

106.5

84.0

—

22.5

2014

2013

2012

Note 24.  Geographic Area and Product Information

The table below presents the Company's net sales for the years ended December 31, 2014, 2013 and 2012 and 

the Company's property, plant and equipment and other intangible assets as of December 31, 2014 and 2013 by 
geographic region.  The amounts in this table differ from the segment data presented in Note 23, "Segment Information," 
because each operating segment includes operations in multiple geographic regions, based on the Company's 
management reporting structure.

United States

Europe

Latin America

Other

Combined

2014

Net sales

Products . . . . . . . . . . . . . . . . . . . . . $

3,742.0

$

176.6

$

269.1

$

Services . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment—net . .

Other intangible assets—net . . . . . . . .

645.2

1,660.6

141.6

19.7

95.2

2.2

—

99.5

5.3

$

9.8

—

0.2

—

2013

Net sales

Products . . . . . . . . . . . . . . . . . . . . . $

3,725.3

$

158.4

$

292.8

$

10.1

$

Services . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment—net . .

Other intangible assets—net . . . . . . . .

593.5

1,699.2

209.3

15.8

113.1

3.3

—

113.0

9.2

—

0.2

—

4,197.5

664.9

1,855.5

149.1

4,186.6

609.3

1,925.5

221.8

2012

Net sales

Products . . . . . . . . . . . . . . . . . . . . . $

3,133.7

$

174.7

$

323.1

$

Services . . . . . . . . . . . . . . . . . . . . .

442.1

11.0

—

$

7.1

2.3

3,638.6

455.4

145

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

The table below presents the Company's consolidated net sales by products and services for the years ended 

December 31, 2014, 2013 and 2012.  The Company has recast its products and services disclosure below to include 
books and directories net sales with catalogs, magazines and retail inserts net sales for the years ended December 31, 
2013 and 2012 to present them on a consistent basis with the current year.

Catalog, magazines, retail inserts, books and directories . . . . . . . . . . . . . . . .

$

3,536.0

$

3,587.1

$

3,264.4

Products and Services

2014

2013

2012

Direct mail and other printed products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Logistics services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Imaging and other services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

598.0

63.5

4,197.5

483.7

181.2

664.9

$

$

531.6

67.9

341.9

32.3

4,186.6

$

3,638.6

465.6

$

143.7

609.3

349.4

106.0

455.4

Total net sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4,862.4

$

4,795.9

$

4,094.0

Note 25.  Separate Financial Information of Subsidiary Guarantors of Indebtedness 

The Senior Unsecured Notes (see Note 13, "Debt," for further details on the Senior Unsecured Notes) are fully 

and unconditionally guaranteed, on a joint and several basis, by each of the Company's Guarantor Subsidiaries.  The 
following condensed consolidating financial information reflects the summarized financial information of Quad/
Graphics, the Guarantor Subsidiaries on a combined basis and the Company's non-guarantor subsidiaries on a combined 
basis.

146

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Condensed Consolidating Statement of Operations
For the Year Ended December 31, 2014 

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,952.8

$

2,718.3

$

625.0

$

(433.7) $

4,862.4

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . .

1,505.3

2,277.3

543.0

(433.7)

3,891.9

Selling, general and administrative
expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization . . . . . . . . . . .

Restructuring, impairment and transaction-
related charges . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses. . . . . . . . . . . . .

191.2

129.1

9.5

1,835.1

197.7

171.9

35.3

2,682.2

36.6

35.4

22.5

637.5

—

—

—

(433.7)

Operating income (loss) . . . . . . . . . . . . . . . $

117.7

$

36.1

$

(12.5) $

— $

Interest expense (income) . . . . . . . . . . . .

Loss on debt extinguishment. . . . . . . . . .

Earnings (loss) before income taxes and
equity in earnings (loss) of consolidated
and unconsolidated entities. . . . . . . . . . . . . .

Income tax expense (benefit) . . . . . . . . .

Earnings (loss) before equity in earnings
(loss) of consolidated and unconsolidated
entities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equity in earnings (loss) of consolidated
entities . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equity in earnings (loss) of
unconsolidated entities . . . . . . . . . . . . . .

85.8

7.2

24.7

20.6

4.1

14.5

—

(0.9)

—

37.0

(5.1)

42.1

(4.8)

—

8.0

—

(20.5)

4.7

(25.2)

—

(2.7)

—

—

—

—

—

(9.7)

—

Net earnings (loss). . . . . . . . . . . . . . . . . . . . $

18.6

$

37.3

$

(27.9) $

(9.7) $

Net (earnings) loss attributable to
noncontrolling interests . . . . . . . . . . . . . .

Net earnings (loss) attributable to Quad/
Graphics common shareholders . . . . . . . . $

—

—

0.3

—

18.6

$

37.3

$

(27.6) $

(9.7) $

425.5

336.4

67.3

4,721.1

141.3

92.9

7.2

41.2

20.2

21.0

—

(2.7)

18.3

0.3

18.6

Condensed Consolidating Statement of Comprehensive Income (Loss)
For the Year Ended December 31, 2014 

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

Net earnings (loss) . . . . . . . . . . . . . . . . . . . . $

18.6

$

37.3

$

(27.9) $

(9.7) $

18.3

Other comprehensive income (loss), net of
tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total comprehensive income (loss) . . . . . . .

Less: comprehensive (income) loss
attributable to noncontrolling interest . . .

Comprehensive income (loss) attributable
to Quad/Graphics common shareholders . . . $

(111.0)

(92.4)

—

(57.5)

(20.2)

—

(47.4)

(75.3)

0.3

104.9

95.2

—

(111.0)

(92.7)

0.3

(92.4) $

(20.2) $

(75.0) $

95.2

$

(92.4)

147

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Condensed Consolidating Statement of Operations 
For the Year Ended December 31, 2013

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,923.8

$

2,813.7

$

457.6

$

(399.2) $

4,795.9

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . .

1,467.8

2,342.3

391.0

(399.2)

3,801.9

Selling, general and administrative
expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization . . . . . . . . . . .

Restructuring, impairment and transaction-
related charges . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses. . . . . . . . . . . . .

176.2

136.5

12.0

1,792.5

205.5

175.1

67.4

2,790.3

34.3

28.9

15.9

470.1

Operating income (loss) . . . . . . . . . . . . . . . $

131.3

$

Interest expense (income) . . . . . . . . . . . .

Earnings (loss) before income taxes and
equity in earnings (loss) of consolidated
and unconsolidated entities. . . . . . . . . . . . . .

Income tax expense (benefit) . . . . . . . . .

Earnings (loss) before equity in earnings
(loss) of consolidated and unconsolidated
entities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equity in earnings (loss) of consolidated
entities . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equity in earnings (loss) of
unconsolidated entities . . . . . . . . . . . . . .

79.2

52.1

35.8

16.3

16.2

—

23.4

$

(0.4)

(12.5) $

6.7

23.8

(14.0)

37.8

(9.3)

—

(19.2)

1.5

(20.7)

—

(2.5)

—

—

—

(399.2)

— $

—

—

—

—

(6.9)

—

Net earnings (loss). . . . . . . . . . . . . . . . . . . . $

32.5

$

28.5

$

(23.2) $

(6.9) $

Net (earnings) loss attributable to
noncontrolling interests . . . . . . . . . . . . . .

Net earnings (loss) attributable to Quad/
Graphics common shareholders . . . . . . . . $

—

—

1.6

—

32.5

$

28.5

$

(21.6) $

(6.9) $

Condensed Consolidating Statement of Comprehensive Income (Loss) 
For the Year Ended December 31, 2013 

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

Net earnings (loss) . . . . . . . . . . . . . . . . . . . . $

32.5

$

28.5

$

(23.2) $

(6.9) $

Other comprehensive income (loss), net of
tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total comprehensive income (loss) . . . . . . .

Less: comprehensive (income) loss
attributable to noncontrolling interest . . .

Comprehensive income (loss) attributable
to Quad/Graphics common shareholders . . . $

54.8

87.3

—

79.3

107.8

—

(21.2)

(44.4)

1.6

(58.1)

(65.0)

—

87.3

$

107.8

$

(42.8) $

(65.0) $

148

416.0

340.5

95.3

4,653.7

142.2

85.5

56.7

23.3

33.4

—

(2.5)

30.9

1.6

32.5

30.9

54.8

85.7

1.6

87.3

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Condensed Consolidating Statement of Operations 
For the Year Ended December 31, 2012

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,939.7

$

1,958.4

$

515.6

$

(319.7) $

4,094.0

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . .

1,409.9

1,648.6

444.7

(319.7)

3,183.5

Selling, general and administrative
expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization . . . . . . . . . . .

Restructuring, impairment and transaction-
related charges . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses. . . . . . . . . . . . .

Operating income (loss) from continuing
operations . . . . . . . . . . . . . . . . . . . . . . . . . . $

167.4

142.1

28.3

1,747.7

140.4

162.3

62.8

2,014.1

39.3

34.2

27.2

545.4

192.0

$

(55.7) $

(29.8) $

Interest expense (income) . . . . . . . . . . . .

74.4

1.1

8.5

—

—

—

(319.7)

— $

—

347.1

338.6

118.3

3,987.5

106.5

84.0

Earnings (loss) from continuing operations
before income taxes and equity in earnings
(loss) of consolidated and unconsolidated
entities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax expense (benefit) . . . . . . . . .

Earnings (loss) from continuing operations
before equity in earnings (loss) of
consolidated and unconsolidated entities . . .

Equity in earnings (loss) of consolidated
entities . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equity in earnings (loss) of
unconsolidated entities . . . . . . . . . . . . . .

Net earnings (loss) from continuing
operations . . . . . . . . . . . . . . . . . . . . . . . . . . $

Discontinued operations, net of tax. . . . .

Net earnings (loss). . . . . . . . . . . . . . . . . . . . $

Net (earnings) loss attributable to
noncontrolling interests . . . . . . . . . . . . . .

Net earnings (loss) attributable to Quad/
Graphics common shareholders . . . . . . . . $

117.6

44.7

72.9

(19.5)

—

53.4

34.0

87.4

—

$

$

(56.8)

(75.5)

18.7

(1.3)

—

17.4

—

17.4

—

$

$

(38.3)

(0.7)

(37.6)

—

2.3

(35.3) $

(3.2)

(38.5) $

0.3

—

—

—

20.8

—

20.8

—

20.8

—

$

$

87.4

$

17.4

$

(38.2) $

20.8

$

22.5

(31.5)

54.0

—

2.3

56.3

30.8

87.1

0.3

87.4

Condensed Consolidating Statement of Comprehensive Income (Loss)
For the Year Ended December 31, 2012

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

Net earnings (loss) . . . . . . . . . . . . . . . . . . . . $

87.4

$

17.4

$

(38.5) $

20.8

$

87.1

Other comprehensive income (loss), net of
tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total comprehensive income (loss) . . . . . . .

Less: comprehensive (income) loss
attributable to noncontrolling interest . . .

Comprehensive income (loss) attributable
to Quad/Graphics common shareholders . . . $

(22.6)

64.8

—

(26.7)

(9.3)

—

0.8

(37.7)

0.4

25.8

46.6

—

64.8

$

(9.3) $

(37.3) $

46.6

$

(22.7)

64.4

0.4

64.8

149

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Condensed Consolidating Balance Sheet 
As of December 31, 2014 

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . $

1.9

$

5.6

$

2.1

$

— $

9.6

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

Receivables, less allowances for doubtful
accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Intercompany receivables . . . . . . . . . . . . . . .

Inventories . . . . . . . . . . . . . . . . . . . . . . . . . .

Other current assets . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . .

Property, plant and equipment—net. . . . . . .

Investment in consolidated entities. . . . . . . .

Goodwill and intangible assets—net . . . . . .

Intercompany loan receivable. . . . . . . . . . . .

Other long-term assets . . . . . . . . . . . . . . . . .

577.5

—

111.9

56.8

748.1

959.5

1,940.0

0.6

418.5

48.1

57.7

826.3

119.7

49.9

1,059.2

635.7

137.8

888.0

0.1

6.1

131.0

3.9

56.2

12.0

205.2

260.3

—

36.0

—

60.6

—

(830.2)

—

—

766.2

—

287.8

118.7

(830.2)

1,182.3

—

1,855.5

(2,077.8)

—

(418.6)

—

—

924.6

—

114.8

Total assets . . . . . . . . . . . . . . . . . . . . . . . $

4,114.8

$

2,726.9

$

562.1

$

(3,326.6) $

4,077.2

LIABILITIES AND SHAREHOLDERS'
EQUITY

Accounts payable . . . . . . . . . . . . . . . . . . . . . $

251.1

$

79.5

$

76.3

$

— $

Intercompany accounts payable . . . . . . . . . .

Current portion of long-term debt and
capital lease obligations . . . . . . . . . . . . . . . .

Other current liabilities. . . . . . . . . . . . . . . . .

830.2

90.7

205.1

Total current liabilities . . . . . . . . . . . . . .

1,377.1

Long-term debt and capital lease
obligations . . . . . . . . . . . . . . . . . . . . . . . . . .

Intercompany loan payable. . . . . . . . . . . . . .

Other long-term liabilities . . . . . . . . . . . . . .

Total liabilities. . . . . . . . . . . . . . . . . . . . .

1,318.4

—

266.7

2,962.2

—

3.6

102.9

186.0

9.4

336.2

455.4

987.0

—

(830.2)

1.9

51.5

129.7

1.6

82.4

10.6

224.3

—

—

(830.2)

—

(418.6)

—

(1,248.8)

406.9

—

96.2

359.5

862.6

1,329.4

—

732.7

2,924.7

Total common stock and other equity and
noncontrolling interests . . . . . . . . . . . . . . . .

1,152.6

1,739.9

337.8

(2,077.8)

1,152.5

Total liabilities and shareholders' equity. $

4,114.8

$

2,726.9

$

562.1

$

(3,326.6) $

4,077.2

150

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Condensed Consolidating Balance Sheet 
As of December 31, 2013

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . $

4.8

$

3.5

$

4.8

$

— $

13.1

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

Receivables, less allowances for doubtful
accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Intercompany receivables . . . . . . . . . . . . . . .

Inventories . . . . . . . . . . . . . . . . . . . . . . . . . .

Other current assets . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . .

Property, plant and equipment—net. . . . . . .

Investment in consolidated entities. . . . . . . .

Goodwill and intangible assets—net . . . . . .

Intercompany loan receivable. . . . . . . . . . . .

Other long-term assets . . . . . . . . . . . . . . . . .

487.6

—

94.2

54.8

641.4

1,032.2

1,849.8

0.5

421.6

37.9

86.1

688.5

121.4

22.9

922.4

667.7

4.3

954.9

2.0

57.1

125.2

—

56.9

12.1

199.0

225.6

—

39.5

—

76.0

—

(688.5)

—

—

698.9

—

272.5

89.8

(688.5)

1,074.3

—

1,925.5

(1,854.1)

—

(423.6)

—

—

994.9

—

171.0

Total assets . . . . . . . . . . . . . . . . . . . . . . . $

3,983.4

$

2,608.4

$

540.1

$

(2,966.2) $

4,165.7

LIABILITIES AND SHAREHOLDERS'
EQUITY

Accounts payable . . . . . . . . . . . . . . . . . . . . . $

213.0

$

97.3

$

90.7

$

— $

Intercompany accounts payable . . . . . . . . . .

Current portion of long-term debt and
capital lease obligations . . . . . . . . . . . . . . . .

Other current liabilities. . . . . . . . . . . . . . . . .

678.8

116.0

199.0

Total current liabilities . . . . . . . . . . . . . .

1,206.8

Long-term debt and capital lease
obligations . . . . . . . . . . . . . . . . . . . . . . . . . .

Intercompany loan payable. . . . . . . . . . . . . .

Other long-term liabilities . . . . . . . . . . . . . .

Total liabilities. . . . . . . . . . . . . . . . . . . . .

1,213.0

—

276.0

2,695.8

—

6.1

114.1

217.5

5.9

336.2

436.3

995.9

9.7

12.5

40.1

153.0

53.3

87.4

4.8

298.5

(688.5)

—

—

(688.5)

—

(423.6)

—

(1,112.1)

401.0

—

134.6

353.2

888.8

1,272.2

—

717.1

2,878.1

Total common stock and other equity and
noncontrolling interests . . . . . . . . . . . . . . . .

1,287.6

1,612.5

241.6

(1,854.1)

1,287.6

Total liabilities and shareholders' equity. $

3,983.4

$

2,608.4

$

540.1

$

(2,966.2) $

4,165.7

151

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Condensed Consolidating Statement of Cash Flows 
For the Year Ended December 31, 2014 

OPERATING ACTIVITIES

Net cash from operating activities . . . . . . . . $

100.8

$

176.0

$

16.4

$

— $

293.2

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

INVESTING ACTIVITIES

Purchases of property, plant and
equipment . . . . . . . . . . . . . . . . . . . . . . . .

Acquisition related investing activities
—net of cash acquired. . . . . . . . . . . . . . .

Intercompany investing activities . . . . . .

Other investing activities. . . . . . . . . . . . .

Net cash from investing activities . . . . . . . .

FINANCING ACTIVITIES

Proceeds from issuance of long-term
debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payments of long-term debt and capital
lease obligations . . . . . . . . . . . . . . . . . . .

Borrowings on revolving credit facilities

Payments on revolving credit facilities . .

Payment of dividends . . . . . . . . . . . . . . .

Intercompany financing activities . . . . . .

Other financing activities . . . . . . . . . . . .

Net cash from financing activities . . . . . . . .

(48.7)

(68.2)

(7.0)

(189.0)

(0.4)

(245.1)

1,047.0

(802.1)

1,285.2

(1,451.1)

(61.2)

137.6

(14.0)

141.4

(9.1)

(236.0)

26.9

(286.4)

—

(7.6)

—

—

—

128.2

(8.0)

112.6

(22.3)

(96.4)

—

1.0

(117.7)

—

(58.1)

124.7

(126.5)

—

159.2

—

99.3

—

—

425.0

—

425.0

—

—

—

—

—

(425.0)

—

(425.0)

Effect of exchange rates on cash and cash
equivalents . . . . . . . . . . . . . . . . . . . . . . . . . .

Net increase (decrease) in cash and cash
equivalents . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash and cash equivalents at beginning of
year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash and cash equivalents at end of year . . . $

—

(2.9)

4.8

1.9

$

(0.1)

2.1

3.5

5.6

$

(0.7)

(2.7)

4.8

2.1

$

—

—

—

— $

(139.2)

(112.5)

—

27.5

(224.2)

1,047.0

(867.8)

1,409.9

(1,577.6)

(61.2)

—

(22.0)

(71.7)

(0.8)

(3.5)

13.1

9.6

152

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Condensed Consolidating Statement of Cash Flows 
For the Year Ended December 31, 2013 

OPERATING ACTIVITIES

Net cash from operating activities . . . . . . . . $

106.6

$

301.2

$

33.3

$

— $

441.1

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

INVESTING ACTIVITIES

Purchases of property, plant and
equipment . . . . . . . . . . . . . . . . . . . . . . . .

Acquisition related investing activities
—net of cash acquired. . . . . . . . . . . . . . .

Intercompany investing activities . . . . . .

Other investing activities. . . . . . . . . . . . .

Net cash from investing activities . . . . . . . .

FINANCING ACTIVITIES

Payments of long-term debt and capital
lease obligations . . . . . . . . . . . . . . . . . . .

Borrowings on revolving credit facilities

Payments on revolving credit facilities . .

Payment of dividends . . . . . . . . . . . . . . .

Intercompany financing activities . . . . . .

Other financing activities . . . . . . . . . . . .

Net cash from financing activities . . . . . . . .

(55.4)

(81.0)

(13.1)

(41.6)

(287.2)

6.2

(378.0)

(95.3)

1,504.9

(1,345.1)

(56.4)

255.6

9.4

273.1

(250.3)

(212.9)

4.6

(539.6)

(8.9)

—

—

—

252.8

(4.5)

239.4

—

—

—

(13.1)

(8.3)

123.9

(129.9)

—

(8.3)

—

(22.6)

—

—

500.1

—

500.1

—

—

—

—

(500.1)

—

(500.1)

Effect of exchange rates on cash and cash
equivalents . . . . . . . . . . . . . . . . . . . . . . . . . .

Net increase (decrease) in cash and cash
equivalents . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash and cash equivalents at beginning of
year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash and cash equivalents at end of year . . . $

—

1.7

3.1

4.8

$

—

1.0

2.5

3.5

$

(4.1)

(6.5)

11.3

4.8

$

—

—

—

— $

(149.5)

(291.9)

—

10.8

(430.6)

(112.5)

1,628.8

(1,475.0)

(56.4)

—

4.9

(10.2)

(4.1)

(3.8)

16.9

13.1

153

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Condensed Consolidating Statement of Cash Flows 
For the Year Ended December 31, 2012

OPERATING ACTIVITIES

Net cash from operating activities . . . . . . . . $

328.4

$

(0.6) $

26.4

$

— $

354.2

Quad/Graphics,
 Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Eliminations

Total

INVESTING ACTIVITIES

Purchases of property, plant and
equipment . . . . . . . . . . . . . . . . . . . . . . . .

Acquisition related investing activities
—net of cash acquired. . . . . . . . . . . . . . .

Intercompany investing activities . . . . . .

Other investing activities. . . . . . . . . . . . .

Net cash from investing activities . . . . . . . .

FINANCING ACTIVITIES

Payments of long-term debt and capital
lease obligations . . . . . . . . . . . . . . . . . . .

Borrowings on revolving credit facilities

Payments on revolving credit facilities . .

Payment of dividends . . . . . . . . . . . . . . .

Intercompany financing activities . . . . . .

Other financing activities . . . . . . . . . . . .

Net cash from financing activities . . . . . . . .

Effect of exchange rates on cash and cash
equivalents . . . . . . . . . . . . . . . . . . . . . . . . . .

Net increase (decrease) in cash and cash
equivalents . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash and cash equivalents at beginning of
year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(42.1)

45.1

(409.3)

23.5

(382.8)

(81.0)

141.7

(176.7)

(151.8)

313.2

2.1

47.5

—

(6.9)

10.0

(37.9)

(32.5)

40.0

15.4

(15.0)

(9.6)

—

—

—

32.5

(14.9)

8.0

—

(7.6)

10.1

(23.5)

—

153.6

(18.1)

112.0

(5.0)

128.6

(119.0)

—

(130.0)

—

(125.4)

(7.2)

5.8

5.5

—

—

215.7

—

215.7

—

—

—

—

(215.7)

—

(215.7)

—

—

—

Cash and cash equivalents at end of year . . . $

3.1

$

2.5

$

11.3

$

— $

(103.5)

12.6

—

20.8

(70.1)

(95.6)

270.3

(295.7)

(151.8)

—

(12.8)

(285.6)

(7.2)

(8.7)

25.6

16.9

Note 26.  New Accounting Pronouncements

In November 2014, the Financial Accounting Standards Board ("FASB") issued new guidance providing 
companies the option to apply pushdown accounting to acquired entities in its separate financial statements upon 
occurrence of an event in which an acquirer obtains control of an acquired entity.  The acquired entity will have the 
option to elect to apply pushdown accounting in the reporting period in which the change-in-control event occurs.  If 
pushdown accounting is not applied in the reporting period in which the change-in-control event occurs, an acquired 
entity will have the option to elect to apply pushdown accounting in a subsequent reporting period as a change in 
accounting principle.  If pushdown accounting is applied to an individual change-in-control event, that election is 
irrevocable.  Additional disclosures are required to enable the users of the financial statements to evaluate the effect of 
pushdown accounting.  This guidance was effective upon issuance on November 18, 2014.  As such, the Company 
adopted the new guidance effective November 18, 2014.  The Company does not believe the adoption of this guidance 
will have a material impact on the consolidated financial statements.

154

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

In August 2014, the FASB issued new guidance on the required disclosures related to an entity's ability to 
continue as a going concern.  The guidance requires management to evaluate, at each interim and annual reporting 
period, whether there are conditions or events that raise substantial doubt about the entity's ability to continue as a going 
concern within one year after the date the financial statements are issued, and provide related disclosures.  This guidance 
is effective for annual periods ending after December 15, 2016, and for each annual and interim period thereafter with 
early adoption permitted.  The Company plans to adopt this new guidance effective December 31, 2016.  The Company 
does not believe the adoption of this guidance will have a material impact on the consolidated financial statements.

In June 2014, the FASB issued new guidance on certain share-based payment awards, which clarifies the 

treatment of performance targets that can be met after the requisite service period of a share-based payment award.  
Under the new guidance, an entity should treat the performance targets that can be met after the requisite period of 
service as performance conditions that affect vesting.  This guidance is effective for interim and annual periods 
beginning after December 15, 2015 with early adoption permitted.  The Company plans to adopt this new guidance 
effective January 1, 2016.  The Company does not believe the adoption of this guidance will have a material impact on 
the consolidated financial statements.

In May 2014, the FASB issued new guidance on recognizing revenue from contracts with customers.  Under 

this guidance, an entity will recognize revenue when it transfers promised goods or services to the customer in the 
amount that reflects what it expects in exchange for the goods or services.  This guidance also requires more detailed 
disclosures to enable users of the financial statements to understand the nature, amount, timing and uncertainty of the 
revenue and cash flow arising from contracts with customers.  This guidance is effective for interim and annual periods 
beginning after December 15, 2016 with early adoption not permitted.  This guidance allows the option of either a full 
retrospective adoption, meaning the guidance is applied to all periods presented, or a modified retrospective adoption, 
meaning the guidance is applied only to the most current period.  The Company is currently evaluating the impact of this 
guidance on the consolidated financial statements and determining which transition method to use.

In April 2014, the FASB issued new guidance on the presentation of discontinued operations, which modifies 
the requirements for disposals to qualify as discontinued operations and expands related disclosure requirements.  This 
guidance is effective prospectively for interim and annual periods beginning after December 15, 2014, with early 
adoption permitted for disposals that have not been reported in financial statements previously issued or available for 
issuance.  The Company plans to adopt this new guidance effective January 1, 2015.  The adoption of this guidance may 
impact whether future disposals qualify as discontinued operations and, therefore, could impact the Company's financial 
statement presentation and disclosures.

Note 27.  Subsequent Events

Acquisition of Marin's International

On February 3, 2015, Quad/Graphics completed the acquisition of Marin's International ("Marin's"), a 
worldwide leader in the point-of-sale display industry headquartered in Paris, France for $29.5 million.  Marin's 
specializes in the research and design of display solutions with no manufacturing facilities other than a wide-format 
digital print, kitting and fulfillment facility in Paris that manufactures Marin's products.  Marin's uses its own European 
based sales force as well as a global network of licensees to consultatively sell its patented product portfolio.

Termination of Agreement to Acquire Courier Corporation

On February 5, 2015, the agreement pursuant to which Quad/Graphics was to acquire Courier Corporation 

("Courier") was terminated.  Under the terms of the agreement signed with Courier on January 16, 2015, Quad/Graphics 
would have paid Courier shareholders the equivalent of a total purchase price of $20.50 per share.  On January 27, 2015, 

155

QUAD/GRAPHICS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions, except share and per share data and unless otherwise indicated)

Courier received an unsolicited offer from another bidder for $23.00 per share in cash or stock, subject to pro ration.  
Quad/Graphics declined to negotiate further.  Accordingly, Courier terminated its agreement with Quad/Graphics and 
paid Quad/Graphics a $10.0 million termination fee on February 5, 2015.

Declaration of Quarterly Dividend

On February 23, 2015, the Company declared a quarterly dividend of $0.30 per share, which will be paid on 

March 20, 2015, to shareholders of record as of March 9, 2015.

156

Item 9. 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable.

Item 9A.  Controls and Procedures

Disclosure Controls and Procedures

The Company's management, with the participation of the Company's principal executive officer and principal 

financial officer, has evaluated the effectiveness of the design and operation of the Company's disclosure controls and 
procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) as of 
the end of the period covered by this report and has concluded that, as of the end of such period, the Company's 
disclosure controls and procedures were effective.

Changes in Internal Control Over Financial Reporting

There were no changes in the Company's internal control over financial reporting (as defined in Rules 13a-15(f) 

and 15d-15(f) under the Securities Exchange Act of 1934) that occurred during the fiscal quarter ended December 31, 
2014, that have materially affected, or are reasonably likely to materially affect, the Company's internal control over 
financial reporting.

Management's Report on Internal Control Over Financial Reporting

The Company's management, including the Company's Chairman, President and Chief Executive Officer and 
Executive Vice President and Chief Financial Officer, is responsible for establishing and maintaining adequate internal 
control over financial reporting, as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Securities Exchange Act 
of 1934.  The Company's internal control over financial reporting is designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of published financial statements in accordance with generally 
accepted accounting principles.

The Company's management, including the Company's Chairman, President and Chief Executive Officer and 
Executive Vice President and Chief Financial Officer, has assessed the effectiveness of the Company's internal control 
over financial reporting based on the framework in Internal Control—Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission.  As allowed by SEC guidance, management 
excluded from its assessment the internal control over financial reporting at the business units acquired from Brown 
Printing on May 30, 2014.  The business activities that were excluded from the assessment constitute approximately 6% 
of consolidated total current assets, approximately 3% of consolidated net sales and approximately 4% of consolidated 
cost of sales as of and for the year ended December 31, 2014.  Based on this assessment, the Company's management has 
concluded that, as of December 31, 2014, the Company's internal controls over financial reporting were effective based 
on that framework.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect 
misstatements.  Also, projections of any evaluation of the effectiveness to future periods are subject to the risk that the 
controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or 
procedures may deteriorate.

Deloitte & Touche LLP, the Company's independent registered public accounting firm, issued an attestation 

report on the effectiveness of the Company's internal control over financial reporting as of December 31, 2014, which is 
included herein.

157

Attestation Report of Independent Registered Public Accounting Firm

The attestation report required under this Item 9A, "Controls and Procedures," is contained in Item 8, "Financial 

Statements and Supplementary Data," of Part II of this Annual Report on Form 10-K under the heading "Report of 
Independent Registered Public Accounting Firm."

Item 9B.  Other Information

The Company has no other information to report pursuant to this item.

158

Item 10. 

Directors, Executive Officers and Corporate Governance

PART III

The information required by this Item with respect to directors and Section 16 compliance is included under the 

captions "Election of Directors" and "Miscellaneous—Section 16(a) Beneficial Ownership Reporting Compliance," 
respectively, in the Company's definitive Proxy Statement for its 2015 Annual Meeting of Shareholders ("Proxy 
Statement") and is hereby incorporated herein by reference.  Information with respect to the executive officers of the 
Company appears in Part I, Item 1, "Business," of this Annual Report on Form 10-K.  The information required by this 
Item with respect to audit committees and audit committee financial experts is included under the caption "Corporate 
Governance—Board Committees—Audit Committee" in the Proxy Statement and is incorporated herein by reference.

The Company has adopted a Code of Business Conduct that applies to all of the Company's employees, 

including the Company's Chief Executive Officer, Chief Financial Officer, Controller and other persons performing 
similar functions.  The Company has posted a copy of the Code of Business Conduct on its website at www.QG.com, 
and such Code of Business Conduct is available in print, without charge, to any shareholder who requests it from the 
Company's Secretary.  The Company intends to satisfy the disclosure requirements under Item 5.05 of Form 8-K 
regarding amendments to, or waivers from, the Code of Business Conduct by posting such information on its website at 
www.QG.com.  The Company is not including the information contained on its website as part of, or incorporating it by 
reference into, this Annual Report on Form 10-K.

Item 11. 

Executive Compensation

The information required by this Item is included under the captions "Compensation of Executive Officers," 

"Director Compensation," "Compensation Committee Report," "Corporate Governance—Board Committees—
Compensation Committee Interlocks and Insider Participation" and "Miscellaneous—Assessment of Compensation-
Related Risk" in the Proxy Statement and is hereby incorporated herein by reference.

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters

The information required by this Item with respect to security ownership of certain beneficial owners and 

management is included under the caption "Stock Ownership of Management and Others" in the Proxy Statement and is 
hereby incorporated by reference.

159

Equity Compensation Plan Information

The following table sets forth information with respect to compensation plans under which equity securities of 
the Company are authorized for issuance as of December 31, 2014.  The table does not include employee benefit plans 
intended to meet the qualification requirements of Section 401(a) of the Internal Revenue Code.  All equity 
compensation plans are described more fully in Note 20, "Equity Incentive Programs," to the consolidated financial 
statements in Part II, Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K.

Number of securities
to be issued upon the
exercise of
outstanding options,
warrants and rights

Weighted-average 
exercise price of 
outstanding options, 
warrants and rights(2)

Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
the first column)

5,323,150

$

—

21.05

—

21.05

1,775,556

—

1,775,556

Plan Category

Equity compensation plans approved by security 
holders(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity compensation plans not approved by security
holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,323,150

$

______________________________

(1)  Consists of the Company's 2010 Omnibus Incentive Plan.  Awards under the Omnibus Plan may consist of incentive awards, 

stock options, stock appreciation rights, performance shares, performance share units, shares of class A stock, restricted stock, 
restricted stock units, deferred stock units or other stock-based awards as determined by the Company's board of directors.

(2)  The weighted-average exercise price of outstanding options, warrants and rights only includes stock options.

Item 13. 

Certain Relationships and Related Transactions, and Director Independence

The information required by this Item is included under the caption "Corporate Governance" in the Proxy 

Statement and is hereby incorporated by reference.

Item 14. 

Principal Accountant Fees and Services

The information required by this Item is included under the caption "Miscellaneous—Independent Registered 

Public Accounting Firm" in the Proxy Statement and is hereby incorporated by reference.

160

Item 15. 

Exhibits and Financial Statement Schedules

PART IV

1.  Consolidated financial statements—The consolidated financial statements listed in the accompanying index to 

consolidated financial statements are filed as part of this Annual Report on Form 10-K.

2.  Financial statement schedule—All financial statement schedules are omitted since the required information is not 
present or is not present in amounts sufficient to require submission of the schedules, or because the information 
required is included in the consolidated financial statements and notes thereto.

3.  Exhibits—The exhibits listed in the accompanying "Exhibit Index" are filed as part of this Annual Report on 

Form 10-K.

161

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162

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Operations for each of the three years in the period ended December 31, 2014 . . . . . . . .

Consolidated Statements of Comprehensive Income (Loss) for each of the three years in the period ended 
December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets as of December 31, 2014 and 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows for each of the three years in the period ended December 31, 2014 . . . . . . .

Consolidated Statements of Redeemable Equity, Common Stock and Other Equity and Noncontrolling Interests for 
each of the three years in the period ended December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page in this
Form 10-K

84

86

87

88

89

90

92

163

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164

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has 

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on this 2nd day of March 
2015.

QUAD/GRAPHICS, INC.

By:

/s/ J. Joel Quadracci
J. Joel Quadracci
Chairman, President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the Registrant and in the capacities and on the dates indicated.

Signature

Title

Date

/s/ J. Joel Quadracci
J. Joel Quadracci

Chairman, President and Chief Executive Officer
(Principal Executive Officer)

/s/ David J. Honan
David J. Honan

Executive Vice President and Chief Financial Officer
(Principal Financial Officer)

March 2, 2015

March 2, 2015

/s/ Anthony C. Staniak
Anthony C. Staniak

Vice President, Corporate Controller and Chief Accounting Officer
(Principal Accounting Officer)

March 2, 2015

/s/ William J. Abraham, Jr. Director

William J. Abraham, Jr.

/s/ Douglas P. Buth
Douglas P. Buth

Director

/s/ Kathryn Quadracci Flores Director

Kathryn Quadracci Flores

/s/ Christopher B. Harned
Christopher B. Harned

Director

/s/ Thomas O. Ryder
Thomas O. Ryder

Director

/s/ John S. Shiely
John S. Shiely

Director

165

March 2, 2015

March 2, 2015

March 2, 2015

March 2, 2015

March 2, 2015

March 2, 2015

[This page has been left blank intentionally.]

166

Exhibit
Number
(2)+

(3.1)

(3.2)

(4.1)

(4.2)

(4.3)

(4.4)

(4.5)

(4.6)

EXHIBIT INDEX

Exhibit Description

Asset Purchase Agreement by and among Vertis Holdings, Inc., Quad/Graphics Marketing, LLC and
Quad/Graphics, Inc., dated as of October 10, 2012 (incorporated by reference to Exhibit 2 to the
Company's Quarterly Report on form 10-Q for the quarter ended September 30, 2012 and filed on
November 8, 2012).

Amended and Restated Articles of Incorporation of Quad/Graphics, Inc. (incorporated by reference to
Exhibit 4.1 to the Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

Amended Bylaws of Quad/Graphics, Inc., as amended through April 27, 2011 (incorporated by
reference to Exhibit 3.2 to the Company's Current Report on Form 8-K dated April 27, 2011 and filed
on May 3, 2011).

Note Agreement, dated September 1, 1995, among Quad/Graphics, Inc., certain subsidiaries of Quad/
Graphics, Inc. and the purchasers named therein (incorporated by reference to Exhibit 4.4 to the
Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

First Amendment and Consent, dated June 1, 1996, to the Note Agreement, dated September 1, 1995,
among Quad/Graphics, Inc., certain subsidiaries of Quad/Graphics, Inc. and the purchasers named
therein (incorporated by reference to Exhibit 4.5 to the Company's Registration Statement on Form S-4
(Reg. No. 333-165259)).

Second Amendment, dated as of March 24, 1998, to the Note Agreement, dated September 1, 1995,
among Quad/Graphics, Inc., certain subsidiaries of Quad/Graphics, Inc. and the purchasers named
therein (incorporated by reference to Exhibit 4.6 to the Company's Registration Statement on Form S-4
(Reg. No. 333-165259)).

Third Amendment, dated as of January 26, 2006, to the Note Agreement, dated September 1, 1995,
among Quad/Graphics, Inc., certain subsidiaries of Quad/Graphics, Inc. and the purchasers named
therein (incorporated by reference to Exhibit 4.7 to the Company's Registration Statement on Form S-4
(Reg. No. 333-165259)).

Fourth Amendment, dated as of November 24, 2014, to the Note Agreement, dated September 1, 1995,
among Quad/Graphics, Inc., certain subsidiaries of Quad/Graphics, Inc. and the purchasers named
therein (incorporated by reference to Exhibit 4.1 to the Company's Current Report on Form 8-K dated
November 24, 2014 and filed on November 26, 2014).

Second Amended and Restated Credit Agreement, dated as of April 28, 2014, by and among Quad/
Graphics, Inc., as the Borrower, the Lenders party thereto, JPMorgan Chase Bank, N.A., as
Administrative Agent, Bank of America, N.A. and U.S. Bank National Association, as Co-Syndication
Agents, PNC Bank, National Association and SunTrust Bank, as Co-Documentation Agents, and BMO
Harris Bank N.A., Fifth Third Bank, TD Bank, N.A. and Wells Fargo Bank, National Association, as
Co-Managing Agents (incorporated by reference to Exhibit 4.1 to the Company's Current Report on
Form 8-K dated April 28, 2014 and filed on May 2, 2014).

167

Exhibit
Number
(4.7)

(4.8)

(4.9)

Exhibit Description

Amendment No. 1, dated as of December 18, 2014, to Second Amended and Restated Credit
Agreement, dated as of April 28, 2014, by and among Quad/Graphics, Inc., as the Borrower, the
Lenders party thereto, JPMorgan Chase Bank, N.A., as Administrative Agent, Bank of America, N.A.
and U.S. Bank National Association, as Co-Syndication Agents, PNC Bank, National Association and
SunTrust Bank, as Co-Documentation Agents, and BMO Harris Bank N.A., Fifth Third Bank, TD
Bank, N.A. and Wells Fargo Bank, National Association, as Co-Managing Agents (incorporated by
reference to Exhibit 4.1 to the Company's Current Report on Form 8-K dated December 18, 2014 and
filed on December 23, 2014).

Indenture, dated as of April 28, 2014, among Quad/Graphics, Inc., the subsidiary guarantors of Quad/
Graphics, Inc. set forth therein and U.S. Bank National Association, as trustee (incorporated by
reference to Exhibit 4.2 to the Company's Current Report on Form 8-K dated April 28, 2014 and filed
on May 2, 2014).

Registration Rights Agreement, dated as of April 28, 2014, among Quad/Graphics, Inc., the subsidiary
guarantors of Quad/Graphics, Inc. set forth therein and J.P. Morgan Securities LLC, for itself and as
representative of the several initial purchasers named therein (incorporated by reference to Exhibit 4.3
to the Company's Current Report on Form 8-K dated April 28, 2014 and filed on May 2, 2014).

Certain other instruments, which would otherwise be required to be listed above, have not been so
listed as such instruments do not authorize long-term debt securities in an amount that exceeds 10% of
the total assets of Quad/Graphics, Inc. and its subsidiaries on a consolidated basis. Quad/Graphics, Inc.
agrees to furnish a copy of any such instrument to the Securities and Exchange Commission upon
request.

(9)

Amended and Restated Voting Trust Agreement, dated as of June 25, 2010, by Betty E. Quadracci, J.
Joel Quadracci, Elizabeth M. Quadracci-Harned and David A. Blais, as trustees as of the date of the
agreement's execution (incorporated by reference to Exhibit 9.1 to the Company's Current Report on
Form 8-K dated July 2, 2010 and filed on July 9, 2010).

(10.1)++

Quad/Graphics, Inc. 1999 Nonqualified Stock Option Plan (incorporated by reference to Exhibit 10.1 to
the Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.2)++

(10.3)++

Form of Stock Option Agreement under the 1999 Nonqualified Stock Option Plan (incorporated by
reference to Exhibit 10.2 to the Company's Registration Statement on Form S-4 (Reg. No.
333-165259)).

Form of Director Stock Option Agreement under the 1999 Nonqualified Stock Option Plan
(incorporated by reference to Exhibit 10.3 to the Company's Registration Statement on Form S-4 (Reg.
No. 333-165259)).

(10.4)++

Quad/Graphics, Inc. 1990 Stock Option Plan (incorporated by reference to Exhibit 10.4 to the
Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.5)++

Form of 2005 Amendment to Stock Option Agreements (incorporated by reference to Exhibit 10.5 to
the Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.6)++

Form of 2008 Amendment to Stock Option Agreements (incorporated by reference to Exhibit 10.6 to
the Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.7)++

Dividend/Discount Deferred Compensation Plan (incorporated by reference to Exhibit 10.7 to the
Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

168

Exhibit
Number
(10.8)++

(10.9)++

Employment Agreement, effective as of January 1, 2004, by and between Quad/Graphics, Inc. and
James Joel Quadracci, as amended (incorporated by reference to Exhibit 10.9 to the Company's
Registration Statement on Form S-4 (Reg. No. 333-165259)).

Exhibit Description

Employment Agreement, effective as of January 1, 2004, by and between Quad/Graphics, Inc. and John
C. Fowler (incorporated by reference to Exhibit 10.10 to the Company's Registration Statement on
Form S-4 (Reg. No. 333-165259)).

(10.10)++

Employment Agreement, effective as of January 1, 2004, by and between Quad/Graphics, Inc. and
David A. Blais (incorporated by reference to Exhibit 10.11 to the Company's Registration Statement on
Form S-4 (Reg. No. 333-165259)).

(10.11)++

Employment Agreement, effective as of January 1, 2004, by and between Quad/Graphics, Inc. and
Thomas J. Frankowski (incorporated by reference to Exhibit 10.12 to the Company's Registration
Statement on Form S-4 (Reg. No. 333-165259)).

(10.12)++

Form of Executive Salary Continuation Plan for James Joel Quadracci, John C. Fowler, David A. Blais
and Thomas J. Frankowski (incorporated by reference to Exhibit 10.14 to the Company's Registration
Statement on Form S-4 (Reg. No. 333-165259)).

(10.13)++

Executive Supplemental Retirement Plan (incorporated by reference to Exhibit 10.15 to the Company's
Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.14)++

Summary of Non-Employee Director Compensation (incorporated by reference to Exhibit 10.16 to the
Company's Registration Statement on Form S-4 (Reg. No. 333-165259)).

(10.15)++

Quad/Graphics, Inc. 2010 Omnibus Incentive Plan, as amended (incorporated by reference to Appendix
A to the Company's Definitive Proxy Statement on Schedule 14A filed on April 15, 2013).

(10.16)++

Form of Stock Option Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus Incentive Plan
(incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K dated
December 16, 2010 and filed on December 17, 2010).

(10.17)++

Form of Stock Option and Dividend Equivalent Award Agreement under the Quad/Graphics, Inc. 2010
Omnibus Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company's Quarterly Report
on Form 10-Q for the quarter ended March 31, 2012 and filed on May 10, 2012).

(10.18)++

Prior form of Restricted Stock Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company's Current Report on Form 8-
K dated December 16, 2010 and filed on December 17, 2010).

(10.19)++

Prior form of Restricted Stock Unit Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company's Quarterly Report on Form
10-Q for the quarter ended March 31, 2012 and filed on May 10, 2012).

(10.20)++

Form of Deferred Stock Unit Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus Incentive
Plan (incorporated by reference to Exhibit 10.4 to the Company's Current Report on Form 8-K dated
December 16, 2010 and filed on December 17, 2010).

169

Exhibit
Number
(10.21)++

Prior form of Performance Share Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-
K dated December 13, 2012 and filed on December 19, 2012).

Exhibit Description

(10.22)++

Prior form of Performance Unit Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company's Current Report on Form 8-
K dated December 13, 2012 and filed on December 19, 2012).

(10.23)++

Quad/Graphics, Inc. Synergy Rewards Program and Bonus Pool Plan (incorporated by reference to
Exhibit 10 to the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2010
and filed on November 15, 2010).

(10.24)++

Current form of Restricted Stock Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company's Quarterly Report on Form
10-Q for the quarter ended March 31, 2014 and filed on May 7, 2014).

(10.25)++

Current form of Restricted Stock Unit Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company's Quarterly Report on Form
10-Q for the quarter ended March 31, 2014 and filed on May 7, 2014).

(10.26)++

Current form of Performance Share Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company's Quarterly Report on Form
10-Q for the quarter ended June 30, 2014 and filed on August 7, 2014).

(10.27)++

Current form of Performance Unit Award Agreement under the Quad/Graphics, Inc. 2010 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company's Quarterly Report on Form
10-Q for the quarter ended June 30, 2014 and filed on August 7, 2014).

170

Exhibit
Number
(21)

Subsidiaries of Quad/Graphics, Inc.

Exhibit Description

(23)

Consent of Deloitte & Touche LLP.

(31.1)

(31.2)

(32)

(99)

(101)

Certification of the Chief Executive Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the
Securities Exchange Act of 1934.

Certification of the Chief Financial Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the
Securities Exchange Act of 1934.

Written Statement of the Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C.
Section 1350.

Proxy Statement for the 2015 Annual Meeting of Shareholders.  [To be filed with the Securities and
Exchange Commission under Regulation 14A within 120 days after December 31, 2014; except to the
extent specifically incorporated by reference, the Proxy Statement for the 2015 Annual Meeting of
Shareholders shall not be deemed to be filed with the Securities and Exchange Commission as part of
this Annual Report on Form 10-K.]

Financial statements from the Annual Report on Form 10-K of Quad/Graphics, Inc. for the year
ended December 31, 2014 formatted in eXtensible Business Reporting Language (XBRL):  (i) the
Consolidated Statements of Operations, (ii) the Consolidated Statements of Comprehensive Income
(Loss), (iii) the Consolidated Balance Sheets, (iv) the Consolidated Statements of Cash Flows, (v) the
Consolidated Statements of Redeemable Equity, Common Stock and Other Equity and Noncontrolling
Interests, (vi) the Notes to Consolidated Financial Statements, and (vii) document and entity
information.

______________________________

+  Schedules, exhibits and annexes to this agreement are not filed herewith.  The registrant agrees to furnish 

supplementally a copy of any such schedule, exhibit or annex to the Securities and Exchange Commission upon 
request.

++  A management contract or compensatory plan or arrangement.

171

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172

PRIMARY STRATEGIC GOALS TO TRANSFORM QUAD/GRAPHICS:

STRENGTHEN THE CORE 
STRENGTHEN THE CORE 

GROW THE BUSINESS PROFITABLY
GROW THE BUSINESS PROFITABLY

WALK IN THE SHOES OF OUR CLIENTS
WALK IN THE SHOES OF OUR CLIENTS

ENGAGE EMPLOYEES 
ENGAGE EMPLOYEES 

ENHANCE FINANCIAL STRENGTH AND 
ENHANCE FINANCIAL STRENGTH AND 
CREATE SHAREHOLDER VALUE
CREATE SHAREHOLDER VALUE

You may have noticed a subtle change to our corporate logo, shown on the cover. It 
emphasizes the Quad portion of our Quad/Graphics name. We are proud of our printing 
heritage, which will remain a core part of our business for many years to come. However, we 
decided to update our identity to align with our ever-expanding offering in today’s fast-changing, 
multichannel world. Today’s Quad clearly stands for innovation and performance, which is 
articulated in our new tagline: Performance through Innovation. 

BOARD OF DIRECTORS

CORPORATE HEADQUARTERS 

Quad/Graphics, Inc. 
N61 W23044 Harry’s Way 
Sussex, WI 53089-3995 
info@qg.com
1.888.782.3226 
414.566.6000 (Wisconsin)

INVESTOR RELATIONS

Mr. Kyle Egan 
Manager of Investor Relations 
Kyle.Egan@qg.com or  
ir@qg.com
http://investors.qg.com

STOCK TRANSFER AGENT

American Stock Transfer  
& Trust Company, LLC 
6201 15th Avenue 
Brooklyn, NY  11219 
info@amstock.com 
1.800.937.5449
www.amstock.com

William J. Abraham Jr.
Retired Partner
Foley & Lardner LLP

Mark A. Angelson
Former CEO, R. R. Donnelley & Sons Company 
Former Chairman & CEO, World Color Press Inc.
Former Chairman, NewPage Corporation

Douglas P. Buth
Retired Chairman & CEO 
Appleton Papers, Inc.

Christopher B. Harned
Managing Director and Head of Consumer  

Products–Americas 

Nomura Securities International, Inc.

J. Joel Quadracci
Chairman, President & CEO
Quad/Graphics, Inc.

Kathryn Quadracci Flores, M.D.
CEO
Blooming Minds Ventures, LLC

Thomas O. Ryder
Retired Chairman & CEO 
Reader’s Digest Association, Inc.

John S. Shiely
Retired Chairman & CEO
Briggs & Stratton Corporation

Quad/Graphics’ 2014 Annual Report on Form 10-K accompanies this document. If you are a 

shareholder and would like to receive another copy of the 2014 Form 10-K, without exhibits and 

without charge, please write to Jennifer Kent, Vice President, General Counsel and Secretary,  

Quad/Graphics, Inc., N61 W23044 Harry’s Way, Sussex, WI 53089-3995. You can also access the 

2014 Form 10-K on the Investor Relations section of our website at www.QG.com.

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OUR JOURNEY TO 
TRANSFORM QUAD

2014 Shareholders Letter and Annual Report on Form 10-K

N61 W23044 Harry’s Way

Sussex, WI 53089-3995

1.888.782.3226

www.QG.com

© 2015 Quad/Graphics, Inc. All rights reserved.  |  03.15  |  15-0137