Quarterlytics / Industrials / Industrial - Machinery / Raven Industries Inc. / FY2011 Annual Report

Raven Industries Inc.
Annual Report 2011

RAVN · NASDAQ Industrials
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Ticker RAVN
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Industry Industrial - Machinery
Employees 1001-5000
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FY2011 Annual Report · Raven Industries Inc.
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InnovatIon
& Strong
CompetItIve
DrIve

an n ual r eport  2011

rave n  I n DuStr I e S
po  B ox  51 07
SIoux  Fa llS,  SD  57 1 17 -5 1 07

ww w.rave n I n D.Com

InnovatIon

In  serving  our  key  markets  of  precision  agriculture,  surveillance 
and barrier films, we are helping to solve some of our world’s most 
important challenges in the areas of hunger, safety, peace and stability. 
at the core of our continued success is innovation backed by a strong 
competitive drive. 

In  fiscal  2011,  we  enjoyed  broad-based  revenue  gains  and  our 
profitability improved despite significantly higher spending for new 
capabilities  and  product  development  that  will  support  long-term 
growth. with an aggressive growth agenda and a strong capital base, 
we are on course to realize even greater potential.

the  following  pages  of  this  report  show  how  raven  will  build  on 
its  successes  in  fiscal  2011  by  following  a  path  of  investing  in  new 
products, new applications, acquisitions and capacity expansion. 

InveStor
InFormatIon

Annual Meeting
may 24, 2011, 9:00 a.m. CDt
ramkota hotel and Conference Center
3200 w. maple avenue
Sioux Falls, SD

Dividend Reinvestment Plan
raven Industries, Inc. sponsors a Dividend 
reinvestment plan so shareholders can purchase 
additional raven common stock without paying 
any brokerage commission or fees.  For more 
information on how you can take advantage of this 
plan, contact your broker, our stock transfer agent 
or write to our Investor relations Department.

Dividend Policy
our policy is to return a substantial portion 
of earnings to shareholders through regular 
dividends.  each year our board of directors reviews 
raven’s dividend and will increase it when the new 
level is sustainable.  Fiscal 2011 was the 24th-
consecutive year we raised our annual dividend.

Raven Website
www.ravenind.com

Independent Registered Public Accounting Firm
pricewaterhouseCoopers llp
minneapolis, mn

Stock Quotations
listed on the nasdaq ngS Stock market – ravn

Stock Transfer Agent & Registrar
wells Fargo Bank, n.a.
161 n. Concord exchange
p.o. Box 64854
South St. paul, mn 55164-0854
phone: 800-468-9716
website: www.shareowneronline.com

Form 10-K
raven Industries, Inc.’s Form 10-K for the fiscal 
year ended January 31, 2011, which has been filed 
with the Securities and exchange Commission, 
is available free of charge on the company’s 
website, or upon written request to the Investor 
relations Department.

Inquiries 
mail to: 

Contact: 

raven Industries, Inc.

Investor relations
p.o. Box 5107
Sioux Falls, SD 57117-5107

phone:  

605-336-2750

e-mail:  

irinfo@ravenind.com

Affirmative Action Plan
raven Industries, Inc. and aerostar International, 
Inc. are equal employment opportunity employers 
with approved affirmative action plans.

InSIDe thIS report

letter to Shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

raven at a glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

operations review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
executive team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

10-K table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10K-2

management’s Discussion and analysis  . . . . . . . . . . . . . . . . 10K-14

Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10K-26

Investor Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Inside back cover

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Forward-Looking Statements
this annual report contains “forward-looking statements” within the meaning of Section 27a of the Securities act of 1933, as amended, and Section 21e of the 
Securities exchange act of 1934, as amended, including statements regarding the expectations, beliefs, intentions or strategies regarding the future.  without limiting 
the foregoing, the words “anticipates,” “believes,” “expects,” “intends,” “may,” “plans,” and similar expressions are intended to identify forward-looking statements.  the 
company intends that all forward-looking statements be subject to the safe harbor provisions of the private Securities litigation reform act.  although management 
believes that the expectations reflected in forward-looking statements are based on reasonable assumptions, there is no assurance these assumptions are correct 
or that these expectations will be achieved.  assumptions involve important risks and uncertainties that could significantly affect results in the future.  these risks 
and uncertainties include, but are not limited to, those relating to weather conditions and commodity prices, which could affect sales and profitability in some of the 
company’s primary markets, such as agriculture, construction and oil and gas drilling; or changes in competition, raw material availability, technology or relationships 
with the company’s largest customers—any of which could adversely affect any of the company’s product lines—as well as other risks described in the company’s 10-K 
under Item 1a.  this list is not exhaustive, and the company does not have an obligation to revise any forward-looking statements to reflect events or circumstances 
after the date these statements are made.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial 
highlights

For the years 
ended January 31,

2011 

2010 

change

(Dollars in thousands, except per-share data)
Operations
net sales 
Operating income 
net income 

cash from operating activities 
Depreciation and amortization 

Per Share
net income—diluted 
cash dividends 
Book value 

Performance
Operating income margin 
Return on net sales 
Return on average assets 
Return on beginning shareholders’ equity 

$314,708 
 60,203 
 40,537 

$   42,085 
 7,631 

 $237,782 
 43,220 
 28,574 

 $   47,643 
 7,108 

$2.24 

0.64(a) 
7.81 

19.1% 
12.9% 
22.6% 
30.4% 

 $1.58 
0.55 
7.38 

18.2% 
12.0% 
18.2% 
25.2% 

Other Information
shares and stock units outstanding, year end (in thousands) 
average number of employees 

18,089 
1,036 

18,051 
930 

(a) Excludes a special dividend of $1.25 that was paid during the third quarter of fiscal 2011.

32.4%
39.3%
41.9%

-11.7%
7.4%

41.8%
16.4%
5.8%

4.9%
7.5%
24.2%
20.6%

0.2%
11.4%

Net Sales

(Dollars in millions)

234.0

217.5

204.5

314.7

279.9

237.8

Earnings Per Share

(Diluted, in dollars)

2.24

Regular Dividends Per Share

(Dollars)

0.64

1.70

1.58

1.53

1.39

1.32

0.55

0.52

0.44

0.36

0.28

’06

’07

’08

’09

’10

’11

’06

’07

’08

’09

’10

’11

’06

’07

’08

’09

’10

’11

sales in fiscal 2011 reached a record 
$314.7 million, an increase of 32 
percent over the prior year. growth was 
broad-based across Raven’s markets 
of precision agriculture, surveillance 
systems and barrier films.

Raven achieved a new record of $2.24 
per share, an increase of 42 percent over 
the prior year. Earnings grew faster than 
sales due to growth in higher margin 
businesses and higher operating rates.

strong cash flow supports continued 
growth in quarterly dividends. in 
March 2011, Raven became one of 
only 44 U.s. companies that have 
increased their dividend every year 
for the past 25 years. 

  2011 An n uAl R epoRt   1

314.700012

269.742868

224.785723

179.828578

134.871434

89.914289

44.957145

0.000000

2.240

1.792

1.344

0.896

0.448

0.000

0.64

0.56

0.48

0.40

0.32

0.24

0.16

0.08

0.00

’06

’07

’08

’09

’10

’11

’06

’07

’08

’09

’10

’11

’06

’07

’08

’09

’10

’11

 
 
 
tO OUR shaREhOlDERs,
cUstOMERs anD EMplOyEEs:

This past year at Raven was another one for the record books. In fact, it was a phenomenal year when  
you consider our navigation through a fragile U.S. economy as well as a cautious business climate around  
the world. What many do not realize is that our profits would have been even higher had we not  
stepped up our investments in new products, new team members and expanded capacity. 

  Over the last 55 years, Raven has 
grown into a strong and diversified 
provider of specialized products and 
services. One of the common themes 
providing strength to our business 
model is our application of technology 
in developing systems solutions for 
niche markets. this model is geared to 
drive high-return sales, and is capital-
efficient, meaning we generate more 
cash than we spend. this formula for 
success has allowed us to consistently 
outperform our peers.  
Our results for the past year include: 

•   sales increased 32% to $315 million. 

•  net income rose 42% to $41 million, 
while operating margins grew to 
19.1% from 18.2%.

•  Return on sales after tax equaled 12.9%.

•  Return on equity, one of our key 

metrics, improved to 30.4%.

•  the year ended with no debt, 
and $38.6 million in cash and 
investments on the balance sheet.

•  a total of $34.1 million was returned 

to shareholders as we increased 
the dividend for the 24th straight 
year and distributed another special 
dividend worth $22.5 million. We 
have now paid a dividend for 38 
consecutive years.

•  We invested $22 million in the 

future growth of the business units 
through research and development, 
capital equipment and facilities.

Driving Growth with Greater Intensity

  We are engaged in tough competition 
every day. and we aim to win. Our 
commitment to compete in the areas of 
service , innovation, peak performance 
and quality creates a position in each of 
our niche markets that is both defensible 
and the basis for future growth. We also 
know that a successful business cannot 
grow without continuous investment. 
today, Raven has reached the critical point 
where scale and timing provide a window 
for advancing our market positions. 
as such, we are increasing our capital 
commitments where we see the best 
risk-adjusted returns. While the cost of 
higher investment may temper bottom 
line results over the near term, i believe 
this is a great opportunity for Raven to 
enter a new period of sustained growth. 

  We know this approach can work at 
Raven. in fact, it has been the key driver 
for long-term growth in our applied 
technology Division (atD). Over the 
years, we have developed a non-stop 
cycle of building and managing a 
portfolio of various growth investments. 

Daniel A. Rykhus
President & Chief Executive Officer

2  RAven I n d ustR I es, I nc .

Raven versus the S&P 500
(excluding dividends, fiscal years ending January 31)

1600%

1400%

1200%

1000%

800%

600%

400%

200%

0%

-200%

RAVN Total Return

S&P 500 Total Return

’01

’02

’03

’04

’05

’06

’07

’08

’09

’10

’11

Raven has significantly outperformed the s&p 500 index in total shareholder return over the past 10 years. Over that time Raven’s stock price has 
grown 1,453% versus the s&p’s loss of 6%.

Raven versus the S&P 500
(excluding dividends)

this included specific activities in: 

1600%

•  new product development
1400%

•   geographic market expansion

1200%

•  acquisitions

1000%

800%

•   partnership and strategic alliances 

600%

400%

  Every year we allocated significant 
resources to five to ten growth initiatives. 
200%
the majority of these business 
0%
development activities had lead times 
of 12 to 24 months; so our ability to 
2002
manage a dynamic pipeline of growth 
investments was critical. any letup 
in this strategy would have adversely 
impacted the downstream potential. 

2001

-200%

2003

in hindsight this took courage, a focused 

vision and a tolerance for risk. now we 
aim to achieve the same level of intensity 
across the entire corporation. i want to 
show you how in each of our divisions 
we are channeling our success into new 
opportunities with greater intensity. 

Applied Technology is on a Path of 
Global Expansion

  Our applied technology Division (atD)
had a solid year with sales up 16% and 
operating profits up 21%. growth was 
led by key new product introductions, 
demand from the OEMs and continued 
international growth. 

  the outlook for the U.s. economy is still 
tenuous; but we believe that farm income 
will improve further in the coming year. 
the demand for increased productivity 
will continue to drive sales of our growing 
suite of precision ag products and 
services. importantly, we find ourselves 
at the early stages of an information 
revolution in farming operations.

2005

2008

2006

  For the coming year, we are focused  
on the following investment programs:
2011
2004

2010
•  concentrating new development 

2009
2007
efforts to deliver additional 
products to our lines of field 
computers, autosteer systems, 
planter controls and our slingshot™ 
agricultural information system.

(Fiscal years ending January 31)

•  Expanding international market 
presence farther into Eastern 
Europe and the former soviet 
Union as well as south america, 
south africa and asia.

•  Building out the manufacturing and 
R&D footprints to provide improved 
efficiencies and enough capacity to 
support planned growth over the  
next five to ten years.

Historic Growth in Engineered Films 

  all key market segments delivered 
revenue growth for the Engineered Films 
Division (EFD). the energy market was 
particularly strong in 2010, driven by an 

increase in domestic land-based 
drilling activity. Overall division revenue 
increases of 66% led to an improvement 
of 92% in operating income. the strong 
RAVN Total Return
sales revenue resulted in high plant 
S&P 500 Total Return
utilization, plus we enjoyed a favorable 
cost-pricing spread. the net effect was  
a dramatic increase in our profitability. 

  We recognize that energy drilling 
is currently the largest driver for 
demand. however, as industrial and 
construction activity improves, we can 
expect a growing contribution from a 
wider segment of the economy. While 
the energy market segment was very 
strong, the division would have posted 
25% sales growth even with flat energy 
market sales.

  For the coming year, we are focused on 
the following investment programs:

•  continued capacity expansion in 

both our traditional films and higher-
value, multi-layer barrier films.

•  significant improvement in R&D 
facilities, featuring two new lab 
lines for product development 
and state-of-the-art facilities for 
our visiting strategic partners.

•  Market development activities within 
the agriculture, geomembrane and 
energy markets. teaming up with key 
suppliers, research organizations and 
channel partners on various projects.

  2011 An n uAl R epoRt   3

 
 
  For the coming year, we are focused  
on the following investment programs:

   in the coming year, we are focused  
on the following investment programs:

•  teaming up with our key partners 

to pursue additional new 
markets for aerostat systems.

•  pursuing proprietary products by 
leveraging intellectual property 
from other parts of Raven.

•  Developing an untethered aerostat 

•  considering acquisition 

platform with station-keeping 
capability, as well as the ability to 
carry a payload for surveillance and 
secure communications through 
an internally funded research 
and development initiative.

•  Expanding our capacity and 

market presence in various sewn 
products, including parachutes.

•   combining our marine navigation 
systems product lines with our 
aerostat business group and 
adding technical staff to pursue 
integrated port security systems.

•  Opening an R&D campus that will 
include a test and demonstration 
area for large aerostat systems.

Electronic Systems Adds  
to Cash Flow Strength

  Our Electronic systems Division (EsD) 
made a positive contribution with 
sales and operating income up 4% and 
10%, respectively, over the prior year. 
profitability improved despite supply-
chain issues that affected both sales and 
margins. For the year, the mix of products 
we shipped had a margin profile that 
is consistent with our expectations for 
this business and, overall, this unit is 
generating solid cash flows.

  EsD is, once again, preparing 
to shift gears to find the best fit 
for the right customers using our 
specialized capabilities in low-volume 
manufacturing solutions. We are 
making a long-term commitment 
to pursue new growth markets and 
achieve better integration within the 
Raven manufacturing network. EsD is 
already an important supplier of key 
components for our atD products, 
including cruizer ii™ and Viperpro™. 

opportunities that would 
support our corporate-wide 
product and technology plans.

•  strengthening our product quality 

and delivery through ongoing 
process improvement initiatives.

A Strong Balance Sheet  
Supports Our Vision

  at the end of the fiscal year, our 
cash and investment balances were 
approximately $38.6 million, down from 
$43.7 million a year ago. this includes 
the impact of the special dividend of 
$1.25 per share, or $22.5 million, that 
was paid out to shareholders during 
the third quarter. Our operating cash 
flows for the year were down to $42.1 
million from $47.6 million a year 
earlier due to higher working capital 
requirements. accounts receivable 
increased to $40.0 million compared 
with $34.3 million at January 31, 2010. 
inventories were $43.7 million, up 
from $34.5 million in the prior year. 

  as a result of strong growth 
opportunities, as well as scaling 
necessities, we are using cash to invest 
in organic growth more aggressively 
than in the recent past. however, when 
we accumulate more cash than we can 
effectively allocate to profitable growth, 
we will return it to our shareholders, 
either as a dividend or in the form of 
a stock buyback. growing the annual 
dividend remains an important goal. 
On March 18, 2011, Raven’s Board of 
Directors approved the 25th annual 
increase in the company’s quarterly 
dividend, to $0.18 per share. Raven is 
one of only 44 U.s. companies that have 
increased their dividend every year for 
the past 25 years. We are honored to be a 
part of this prestigious club.

“  Today, Raven has reached the 

critical point where scale and 

timing provide a window for 

advancing our market positions. 

While the cost of higher 

investment may temper bottom 

line results over the near term, I 

believe this is a great opportunity 

for Raven to enter a new period of 

sustained growth.“

Daniel A. Rykhus
President & 
Chief Executive Officer

Aerostar Takes Raven to New Heights

  aerostar’s incredible year was led by 
aerostats, which are used in military 
and other applications for surveillance, 
communication, reconnaissance and 
intelligence gathering. aerostats also 
fueled the segment’s operating income 
growth of 67%. Raven’s ability to 
work effectively with the U.s. military 
and other government agencies has 
positioned the company for continued 
growth in fiscal 2012.

  Raven started as a leader in the design 
and manufacture of high-altitude 
research balloons back in 1956. today we 
have earned a stellar reputation as  
a proven provider of customized high-
quality sewn and sealed products. Our 
growth strategy for the past two years 
has focused on tethered aerostats for 
persistent ground surveillance systems 
(pgss). We provide not only the helium-
filled blimp, but also the mobile trailer 
equipped with winch, generator, fiber 
optics and surveillance gear — and the 
support personnel to train the flight 
operations teams. 

4  RAven I n d ustR I es, I nc .

Corporate Services Executives 
From left to right:

Brian E. Meyer
Chief Information Officer

Mark L. West
Chief Technology Officer

Thomas Iacarella
Vice President & Chief Financial Officer

Barbara K. Ohme 
Vice President—Administration

barrier films, we are helping to solve some 
of our world’s most important challenges 
in the areas of hunger, safety, peace and 
stability, and environmental sustainability. 
through the application, development 
and acquisition of key technologies, Raven 
is focused on creating new and innovative 
solutions every day. 

  this is our time. We know what it takes 
to succeed in a very competitive world. 
We also know the great feeling that 
comes from making a difference through 
our work. With an aggressive growth 
agenda and a strong capital base, we are 
on a path to realize even greater potential 
as we channel our past success into new 
opportunities. i look forward to serving 
all of Raven’s stakeholders today and 
for years to come and i appreciate your 
support and confidence in our company.

Daniel a. Rykhus
President & Chief Executive Officer 

March 25, 2011

  2011 An n uAl R epoRt   5

We Aim to Compete Hard and Win

it is said that actions speak louder 
than words. Raven has significantly 
outperformed the s&p 500 index in total 
shareholder return over the past 10 years. 
Over that time Raven’s stock price has 
grown 1,453% versus the s&p’s loss of 6%. 
We also were named by Forbes Magazine 
as one of the “Best small companies in 
america” for the fifth consecutive year. 

  On august 20, 2010, i was presented 
with the privilege to lead Raven as 
president and cEO and i accepted 
this opportunity. i have been with the 
company since 1990 and i am proud of 
our success over that time. i am even 
more excited about our future. today, 
i see an energized organization that 
embraces competition, innovation and 
the growth opportunities before it. Our 
strategy to compete is based on what we 
call our four Dimensions of competition:

1.   Service—providing extraordinary 

service to our customers, employees 
and communities.

2.   Innovation—Delivering culturally 

driven leaps forward in technology 
and process.

3.  Peak Performance—Engaging 

in the personal and professional 
development of body, mind and spirit.

4.  Quality—providing the means by 
which we continuously improve  
our customers’ experience.

  these are the competitive Dimensions 
on which we will continue to distinguish 
our company. We are actively engaged in 
making foundational improvements that 
will drive us to outstanding performance 
levels in each of these Dimensions.

  With this renewed commitment to 
growth and innovation comes increased 
accountability. We remain focused 
on delivering strong financial results, 
guided by: 

•  Our goal to grow net income by at 

least 10% annually.

•  Our targeted above-average gross 

margins through continuous 
operating improvements.

•  Our objective to outperform industry 
peers in the key metrics of ROa, ROs 
and ROE.

•  Our commitment to grow the annual 
dividend, targeting 20% to 40% of 
earnings for distribution.

  During 2010, Ron Moquist retired from 
Raven industries as our third president 
and cEO. he also retired from our Board of 
Directors. Ron was a great mentor to me 
and a friend. Raven industries will benefit 
greatly for many years to come from his 
profound impact on our company.  

  today we remain strongly focused on 
our mission to be one of america’s best 
companies. in serving our key markets of 
precision agriculture, surveillance and 

 
RaVEn inDUstRiEs
a cOnsistEnt appROach 
tO cREating ValUE

Even though Raven is comprised of four unique 
operating units, we follow a consistent approach 
in our pursuit of growth and high returns. 

We seek profitable 
expansion in niche 
markets.

the business must have 
above-average profit 
margins and strong 
prospects for growth. 

 We focus on solving the 
customer’s problem.

our model is based on 
innovation, speed and 
strong engineering support. 

 We elevate customer 
service to new levels.

support includes field 
service, training, materials 
management and value-
added distribution.

 We continuously reinvest 
in future growth. 

capital is allocated across 
new products, new 
applications, acquisitions 
and capacity expansion.

6  RAven I n d ustR I es, I nc .

oPeRaTIng UnIT

PRodUcT/SeRvIce

Applied Technology  
Division (ATD)
precision agriculture products 
and information management 
tools to reduce costs and 
improve farm yields. 

•  automated steering
•  sprayer controls
•  seed and fertilizer application
•  gps guidance
•  Field computers
•  high-speed internet
•   integrated information 

platform

Engineered Films  
Division (EFD)
high-quality flexible films 
for applications in energy, 
construction, agriculture, water 
and environmental safety.

•  Oil and gas pit liners
•  pond liners
•  silage covers
•  Vapor and gas barriers
•  string-reinforced sheets
•  Multi-layer films
•  string-reinforced enclosures

Aerostar Division
solutions for scientific and military 
operations, research, surveillance 
and communications using 
specialized fabrics and films. 

Electronic Systems  
Division (ESD)
contract electronic manufacturing 
services, primarily for low-volume/
high-mix industrial products.

•  tethered aerostats
•  Military parachutes
•   high-altitude scientific 

research balloons

•  protective wear
•  secure communications
•  persistent surveillance
•  Marine navigation systems

•  integrated circuits
•  secure communications
•  Fuel actuators
•  Motorized bed controls
•   Defense electronics
•  Box build assembly
•  Value engineering
•  test and quality control

Division Vice Presidents 
From left to right:

David R. Bair
Division Vice President & General Manager 
Electronic Systems Division 

Matthew T. Burkhart
Division Vice President & General Manager 
Applied Technology Division 

James D. Groninger
Division Vice President & General Manager 
Engineered Films Division 

Lon E. Stroschein
Division Vice President & General Manager 
Aerostar Division

FY 2011 ReSUlTS

KeY PeRFoRmance goalS

ATD earnings grew in 
FY 2011, with strong 
demand from domestic 
and international markets. 
Operating income was $31 
million on net sales of 
$100 million.

•  increase sales of high-accuracy automatic steering systems.
•   Expand the installed base of our slingshot™ information 

management platform.

•   accelerate international growth, plus new market entry 

into china.

•  increase the percentage of sales from new products.
•   Expand distribution beyond the custom ag service providers, 

targeting the farmer.

EFD earnings were up in 
FY 2011, led by the energy 
and agricultural markets. 
Operating income was  
$19 million on net sales  
of $106 million.

•   increase available capacity for both commodity-type and 

specialty films. 

•   introduce new products, with a focus on barrier-type and 

string-reinforced applications.

•   Expand engineering and R&D support, including the 

completion of a new research and development center.
•   produce more finished products and capture greater value 

through vertical integration.

Aerostar earnings reached 
record levels in FY 2011, 
due to successful tethered 
aerostat and parachute 
contract ramp-ups. 
Operating income was 
$9 million on net sales of 
$49 million.

ESD earnings increased in 
FY 2011, as supply chain 
and product mix improved. 
Operating income was  
$10 million on net sales  
of $66 million.

•   add key personnel in engineering, procurement, 

manufacturing and sales. 

•   achieve continuous growth in t-11 parachute production.
•   secure a follow-on contract for pgss and new contracts with 

foreign military.

•    put an airship into the stratosphere with payload 

capabilities for reconnaissance and communications. 

•    pursue prime contractor status for the government 

services market.

•   achieve successful start-up on new customer programs. 
•     improve both on-time delivery and schedule visibility for 

future programs.

•    improve product quality every step of the way from incoming 

orders through shipments. 

•    grow sales of proprietary product lines, leveraging our 
success with atD and aerostar component assemblies.

  2011 An n uAl R epoRt   7

Net Sales
Net Sales
Net Sales

neT
100.1
Net Sales
SaleS*
86.2
100.1
100.1
86.2
86.2

100.1

86.2

Operating Income
Operating Income
Operating Income

oPeRaTIng 
Operating Income
31.1
Income*
25.7
31.1
31.1
25.7
25.7

31.1

25.7

’10
’10
’10

’11
’11
’11

’10
’10
’10

’11
’11
’11

’10

’11

’10

’11

105.8
105.8
105.8

105.8

63.8
63.8
63.8

63.8

’10 ’11
’10 ’11
’10 ’11

19.2
19.2
19.2

10.2
10.2
10.2

19.2

10.2

’10
’10
’10

’11
’11
’11

’10 ’11

’10

’11

48.8
48.8
48.8

27.2
27.2
27.2

48.8

27.2

’10
’10
’10

’11
’11
’11

9.4
9.4
9.4

9.4

5.6
5.6
5.6

5.6

’10 ’11
’10 ’11
’10 ’11

’10

’11

’10 ’11

65.9
65.9
65.9

63.5
63.5
63.5

65.9

63.5

9.9
9.9
9.9

9.9

9.0
9.0
9.0

9.0

’10 ’11
’10 ’11
’10 ’11

* Dollars in millions

’10
’10
’10

’11
’11
’11

’10 ’11

’10

’11

100

100

100

80

80

80

100

60

60

60

80

40

40

40

60

20

20

20

40

0

0

0

20

0

106.0

106.0

106.0

84.8

84.8

84.8

106.0

63.6

63.6

63.6

84.8

42.4

42.4

42.4

63.6

21.2

21.2

21.2

42.4

0.0

0.0

0.0

21.2

0.0

49.0

49.0

49.0

39.2

39.2

39.2

49.0

29.4

29.4

29.4

39.2

19.6

19.6

19.6

29.4

9.8

9.8

9.8

19.6

0.0

0.0

0.0

9.8

0.0

66.0

66.0

66.0

52.8

52.8

52.8

66.0

39.6

39.6

39.6

52.8

26.4

26.4

26.4

39.6

13.2

13.2

13.2

26.4

0.0

0.0

0.0

13.2

0.0

31.000000

31.000000

31.000000

26.571429

26.571429

26.571429

22.142857

31.000000

22.142857

22.142857

17.714286

26.571429

17.714286

17.714286

13.285714

22.142857

13.285714

13.285714

8.857143

17.714286

8.857143

8.857143

4.428571

13.285714

4.428571

4.428571

0.000000

8.857143

0.000000

0.000000

4.428571

0.000000

19.000000

19.000000

19.000000

16.285714

16.285714

16.285714

13.571429

19.000000

13.571429

13.571429

10.857143

16.285714

10.857143

10.857143

8.142857

13.571429

8.142857

8.142857

5.428571

10.857143

5.428571

5.428571

2.714286

8.142857

2.714286

2.714286

0.000000

5.428571

0.000000

0.000000

2.714286

0.000000

9.000000

9.000000

9.000000

7.714286

7.714286

7.714286

6.428571

9.000000

6.428571

6.428571

5.142857

7.714286

5.142857

5.142857

3.857143

6.428571

3.857143

3.857143

2.571429

5.142857

2.571429

2.571429

1.285714

3.857143

1.285714

1.285714

0.000000

2.571429

0.000000

0.000000

1.285714

0.000000

10.000000

10.000000

10.000000

8.571429

8.571429

8.571429

7.142857

10.000000

7.142857

7.142857

5.714286

8.571429

5.714286

5.714286

4.285714

7.142857

4.285714

4.285714

2.857143

5.714286

2.857143

2.857143

1.428571

4.285714

1.428571

1.428571

0.000000

2.857143

0.000000

0.000000

1.428571

0.000000

appliED 
tEchnOlOgy 
DiVisiOn

Since 1978, Raven has played a key role in the growth of precision agriculture – the use of 
electronic controls, global Positioning System (gPS) products and information management tools 
designed to reduce operating costs and improve farm yields around the world. 

FY 2011 in Review

Why Customers Choose Raven

  Expansion of our core product lines 

  success in farming has always 

and growth in international markets 

been about using less and getting 

led to a 16% increase in sales to $100 

more. With Raven, you can simply 

million. We produced solid operating 

do it better. customers make 

margins, introduced several new 

Raven their top choice because:

products, and launched our slingshot™ 

information management platform 

during a recovering market.

1.  We offer a broad precision ag 

product line backed by solid 

technical support from our 

international growth continued to 

distribution partners, dedicated 

outpace U.s. growth. south america 

field staff and knowledgeable 

produced strong growth results and 

service team. We invest heavily 

canada was solidly led by automated 

in training and other resource 

steering and slingshot sales. Western 

tools to ensure our customers 

Europe continues to be held back by 

experience the highest level 

the general economy. however, Eastern 

of service in our industry.

Europe is recovering well.

2.  Our OEM partners, the major 

“ The future of precision ag is all 

about integration, information 

and innovation. Our strategy is 

to provide innovative products to 

both our OEM and aftermarket 

partners and an information 

system that collects, transmits, 

and stores data, while offering 

decision support tools in an 

easy-to-use format. Putting our 

high-speed infrastructure in place 

provides the gateway for open 

communications with a growing 

  Demand from our original equipment 

ag equipment manufacturers, 

host of content providers and 

manufacturer (OEM) partners remained 

value our innovation and 

allows end users to improve the 

strong throughout the year, and 

leading-edge technology. 

efficiency of their operations.” 

especially into last fall. continued 

We’re also nimble, which helps 

Matthew T. Burkhart 
Division Vice President 
and General Manager

strength and growing optimism in the 

them adapt more quickly to 

ag market, coupled with attractive tax 

the changing marketplace.

incentives for end users to purchase 

equipment, drove strong demand for 

agricultural equipment. We also were 

successful in adding new OEM partners 

and expanding our product portfolio 

with many existing OEMs this past year. 

3.  Our competitive advantage 

includes the ability to integrate 

our technology across multiple 

machinery platforms. it’s clear that 

the end user wants an integrated 

platform in the cab and simplicity 

of operation for their precision 

8  RAven I n d ustR I es, I nc .

  
the latest innovation, slingshot™ (on left), uses wireless connectivity over cell phone networks to give cost-effective secure access to critical operating information. 
Raven’s OmniRow™ advanced planter control system (on right) allows for variable-rate seeding and automatic section control.

ag products. With slingshot we 

purchases of both new machinery and 

deliver on our current backlog as well  

can now deliver the fastest, most 

productivity enhancements for the 

as the anticipated demand.

reliable wireless connection to the 

installed equipment base.

tractor cab, helping to solve the 

problem of managing information 

from the field to the home office.

Outlook for FY 2012

  We expect continued growth in sales 

and profits. 

  We look for strong international 

growth, specifically in south america, 

Eastern Europe and Russia. china 

will begin shipping this year through 

a master distributor, who serves 

the largest agricultural regions. 

plus, slingshot will be deployed in 

several new markets, including 

Key Performance Goals

•  increase sales of high-accuracy 

automatic steering systems.

•  Expand the installed base of 

our slingshot information 

management platform.

•  accelerate international growth.

  global growth is spurring the race 

australia and south africa.

to increase our food supply, leading to 

increased demand for farm commodities. 

higher pricing will translate into greater 

financial strength for growers who 

want to increase their output through 

  challenges include availability 

and pricing of raw materials and 

components. however, we have been 

steadily increasing our capacity to 

•  increase the percentage of sales from 

new products.

•  Expand distribution beyond custom ag 

service providers, targeting the farmer.

  2011 An n uAl R epoRt   9

EnginEERED
FilMs 
DiVisiOn

Raven is a leading supplier of high-quality flexible films and sheeting for  
custom applications in energy, industrial, environmental, construction and agricultural  
markets throughout the United States and abroad.

FY 2011 in Review

  With strong demand across several 

from the elements during the 

building and remodeling process. 

sectors of the economy, Engineered 

  Other achievements included better 

Films broke the $100 million sales mark 

equipment performance related to 

for the first time, reaching $106 million. 

geomembrane films and growing 

Record tonnage paced our sales growth, 

acceptance by engineers and specification 

and when combined with favorable 

writers for more of our products. this is a 

margins, produced significantly improved 

critical step for generating new orders. 

operating income. 

  Within our major end markets, the 

energy sector was the strongest, driven by 

increased drilling – and demand for our 

pit liners – in response to higher oil prices. 

Demand for our agricultural products 

was also strong as the country enjoyed 

a good harvest season. For example, 

Why Customers Choose Raven

  We combine vertical manufacturing 

integration and a deep distribution 

channel to understand and meet 

customer needs. customers make  

Raven their top choice because:

our FeedFresh™ covers that increase the 

1.   We provide quality, service and 

nutritional value of silage, sold very well 

this season.

  While the broader construction 

industry was still down, we were up for 

the year due to our strong distribution 

capability. Our material is tested 

at each processing point to assure 

quality. We meet time commitments 

to our customers, providing finished 

goods when they need them.

network. We gained market share in 

2.   We offer breadth of product since we 

this segment because of our quality 

and service. We deal primarily in the 

commercial segment that includes 

a wide range of remodeling projects. 

Our string-reinforced enclosure 

films offer builders protection 

utilize three important production 

technologies—extrusion, conversion 

and lamination. We can provide 

more customized solutions for our 

customers’ needs from a single source.

“ This year marks a greater 

commitment to technical skills 

and product development 

capabilities. We now have 

the facilities to bring in large 

customers to create and test 

new applications at a controlled 

level before producing at 

high volumes. We also have a 

significant capacity expansion 

underway. At Raven we 

modify standard equipment 

configurations to produce 

specialty films. The incremental 

investment for producing high-

value films is a key factor in 

generating strong profits.”

James D. Groninger 
Division Vice President  
and General Manager

10  RAve n I n dustR I es, I nc .

 
Raven continues to expand with the recent addition of cast extrusion (on left). Our 300,000 square foot south Dakota operation produces one of the widest 
ranges of size, material and thickness in the industry. Raven geomembrane sheeting (on right) is used as a rainshed cover to divert rainwater from entering 
active landfills.

3.   We have national distribution that 

the construction and industrial markets 

Key Performance Goals

gives us a competitive advantage 

for incremental sales growth as the 

with the ability to service warehouse 

economy improves.

•  increase production capacity 

for both commodity-type 

distributors, who in turn supply 

general contractors and local 

tradesmen. Every region in the country 

has its own development focus with 

different product requirements.

Outlook for FY 2012

  We expect continued growth in sales 

and profits. 

  Our growth is expected to be paced by 

our geomembrane and agricultural end 

markets. there is also opportunity in 

  We have upgraded some of our 

films and specialty films. 

equipment in order to increase our 

production capacity by about 30%. While 

some capacity is coming on-line today, we 

have other lines scheduled for mid-year 

and the fourth quarter of fiscal 2012.

  We do not expect significant swings 

in resin pricing, but we are prepared for 

them. Raw materials are still a major 

factor affecting our profitability, but as 

we move up in volume we gain a more 

favorable position with our vendors. 

•  Develop and introduce new 

products. We see great potential 

for barrier-type and string-

reinforced specialty products.

•  Expand our engineering and 

R&D support, including the 

completion of a new research 

and development center.

•  produce more finished products 

and capture greater value 

through vertical integration.

  2011 An n uAl R epoRt   11

aEROstaR 
DiVisiOn

Since 1956, Raven has been a pioneer in aerospace. Today, the aerostar division 
continues to engineer and build high-altitude research balloons for naSa. Tethered aerostats 
for global military and commercial applications including communications, intelligence, surveillance 
and reconnaissance build on our knowledge of lighter-than-air design and materials.

FY 2011 in Review

strong customer relationship that forms 

  new orders for aerostats and 

successful execution of our parachute 

contracts led to a 79% increase in sales 

the basis for future programs, as well 

as the creativity and manufacturing 

technology that support innovation.

“ We are focused in two areas:  

to $49 million. Operating margins 

1) lighter-than-air solutions, 

remained strong despite ongoing 

which include aerostats, airships 

investments and project start-up costs. 

and high-altitude research 

balloons and 2) parachutes 

and protective wear. The use of 

aerostats by the U.S. military for 

persistent surveillance of war 

zones is gaining real traction 

as a cost-effective alternative 

to unmanned vehicles that 

require a significant investment 

in ground infrastructure. In 

addition, our recent successes 

have caused us to be more 

aggressive than ever in developing 

new business opportunities 

around the globe that take 

advantage of our core strengths.” 

Lon E. Stroschein
Division Vice President 
and General Manager

12  RAve n I n dustR I es, I nc .

  the majority of our growth last year 

was driven by tethered aerostats, largely 

through the Office of the secretary of 

Defense. Even though we are a relative 

newcomer to large-scale tethered 

aerostats, as well as the larger category 

of communications, intelligence, 

surveillance and reconnaissance (cisR), 

we are strongly positioned to serve the 

specialized needs of the government.

  aerostar has developed a very strong 

niche. there is no company in the U.s. 

that knows more about sewing and 

sealing specialty fabrics than we do. this 

includes our t-11 parachute program and 

protective wear products. Our success has 

led to more conversations and potential 

new opportunities in both areas.

  Our high-altitude airships and 

research balloons are mainly supplied to 

nasa. While we do not anticipate much 

growth over the near term, we enjoy a 

Why Customers Choose Raven

  success for our customers is 

measured by product performance and 

the service to back it up. customers 

make Raven their top choice because: 

1.  We listen and try to give the 

customer exactly what they 

want. We’re committed to make 

products better and safer, which 

in the surveillance arena allows 

people in the field to do their job 

while staying out of harm’s way. 

plus, our products perform at a 

price point that has great appeal 

in this era of scrutiny over value 

for money spent.

2.  We have experience in government 

contracting. We strive to answer 

every inquiry as quickly as we can, 

aiming to stay ahead of what the 

customer might need next.

 
changes in the world security environment have led to a new focus on wide-area surveillance and strategic monitoring. Raven’s aerostats can be flown over 
land or over the sea. Examples of payloads include audio and imagery surveillance, communication relay, reconnaissance and atmospheric sampling. 

3.  We provide service that surpasses 

   While we are working to win 

Key Performance Goals

customer expectations. We want 

new contracts for persistent ground 

to earn and keep the reputation as 

surveillance with the U.s. government, 

a trusted partner.

we are also receiving interest from 

Outlook for FY 2012

  We expect continued growth in sales 

and profits.

other customers for applications such 

as border patrol.

  We see further growth potential 

this year in parachutes, as well as a 

substantial new opportunity within 

  aerostats will continue to be 

the protective wear segment. plus, we 

•  Build our business platform in the 

areas of engineering, procurement, 

manufacturing and sales.

•  achieve continuous growth in t-11 

parachutes production.

•  secure a follow-on contract for 

pgss, as well as new contracts with 

foreign military customers.

a growth driver. We believe that 

aim to grow our high-altitude platform 

•  put an airship into the stratosphere 

aerostats will take a greater share of 

with targeted products being more 

for an extended period of time 

surveillance spending. While there are 

cisR-oriented.

limitations to the range we can cover 

compared with that of fixed-wing 

unmanned aerial vehicles, we can 

provide ground reconnaissance value 

per dollar at a fraction of the cost of 

competing technologies. 

with payload capabilities for 

reconnaissance and communications. 

•  Enter the government services 

market for sustainment of 

deployed aerostat systems.

  2011 An n uAl R epoRt   13

 
ElEctROnic
systEMs 
DiVisiOn

Raven’s electronic Systems division is a total solution provider of contract  
electronic manufacturing services primarily for low-volume/high-mix industrial  
products that stand up to harsh environments with great reliability.

FY 2011 in Review

Why Customers Choose Raven

  Our customer base produced sales 

  We focus on a select base of 

that were up slightly to $66 million. 

customers with specialized needs. 

higher profitability resulted from an 

customers make Raven their top  

improved product mix. 

choice because:

in avionics, which comprised over one 

1.  We are very responsive to the needs 

half of total division sales, we continue 

of our customers. Our program 

to provide assemblies to a large 

managers are responsible for the 

supplier for major airline programs. Our 

coordination of all technical and 

industrial controls business rebounded 

business aspects associated with  

for the year, primarily with sales of bed 

a customer’s program. 

controls to our major customer. 

2.  We help customers lower total 

  Our business of supplying 

cost. We can perform design-

subassemblies for Raven’s atD products 

for-manufacturability analyses, 

was up significantly versus a year ago. We 

focus on quality and productivity 

are currently producing circuit boards for a 

improvements, and reduce  

wider range of Raven products, including 

cycle times. 

cruizer ii™, Viper pro™ and Envizio™.

3.  We offer a full suite of engineering 

  the growth we experienced last 

services to support new product 

year was partially offset by a decline in 

introductions, including rapid 

secure communications revenue as a 

prototyping and design evaluation 

number of projects reached completion. 

builds. Raven employs customer 

the addition of a new account in the 

value teams to ensure attention 

secure communications market should 

to every critical aspect of new 

help mitigate this.

program start-ups, as well as 

measuring ongoing productivity 

and service levels.

“ We understand our customers’ need 

to improve product performance 

and reduce total costs. Our 

division is on a path of continuous 

improvement. For example, we 

are further reducing cycle time 

with process changes and we have 

recently increased the number of 

quality engineers. Going forward 

we are pursuing a broader set of 

growth opportunities in the areas 

of secure communications and 

industrial controls. At the same 

time, we can become a more 

valuable partner serving Raven’s 

manufacturing network.” 

David R. Bair
Division Vice President 
and General Manager

14  RAve n I n dustR I es, I nc .

 
Raven’s contract electronic manufacturing services include design support, rapid prototyping, material procurement, circuit card and system assembly, in-circuit 
test, environmental stress screening, repair and warranty, and product distribution. the Electronic systems Division is certified to isO 9001:2008.

Outlook for FY 2012

  supply chain issues, particularly in 

 Key Performance Goals

  We expect a stable year in revenues and 

profits, as well as good cash flow generation, 

with a decline in avionics to be largely 

avionics, will remain a key challenge 

with lead times continuing to stretch 

out on key components.

offset by growth in other programs. 

  Despite the increased investments 

  specifically, we anticipate that two 

new customer programs will support 

our sales levels for the coming year. One 

program is in industrial controls and the 

other is in secure communications. 

this year in quality engineering, we 

look to maintain the current level of 

operating margins through internal 

process improvements.

•   achieve successful start-up on new 

customer programs. 

•  improve both on-time delivery 

and schedule visibility for future 

programs.

•  improve product quality every step 

of the way, from incoming orders 

through shipments. 

•  grow sales of proprietary product 

lines, leveraging our success with 

atD and aerostar assemblies. 

  2011 An n uAl R epoRt   15

BOaRD OF
DiREctORs

Anthony W. Bour (a)(c)
President & 
Chief Executive Officer
showplace Wood products, inc.

David A. Christensen (b)(c)
Former President &  
Chief Executive Officer
Raven industries, inc.

Thomas S. Everist (b)(c)
Chairman of the Board
Raven Industries, Inc.
President
the everist company

Mark E. Griffin (b)(c)
President & 
Chief Executive Officer
lewis Drugs, inc.

Conrad J. Hoigaard (b)(c)
Chairman of the Board
hoigaard’s inc.

Kevin T. Kirby (a)(b)(c)
President
Kirby investment corporation

Cynthia H. Milligan (a)(c)
Dean Emeritus
college of Business administration
University of nebraska, lincoln

Daniel A. Rykhus
President & 
Chief Executive Officer
Raven industries, inc.

a  = audit committee            b = personnel and compensation committee            c = governance committee

ExEcUtiVE
tEaM

David R. Bair – Division Vice president & general Manager – Electronic systems Division, age: 54, service 12 years

Matthew T. Burkhart – Division Vice president & general Manager – applied technology Division, age: 35, service 3 years

James D. Groninger – Division Vice president & general Manager – Engineered Films Division, age: 52, service 24 years

Thomas Iacarella – Vice president & chief Financial Officer, age: 57, service 19 years

Brian E. Meyer – chief information Officer, age: 48, service 6 months

Barbara K. Ohme – Vice president – administration, age: 63, service 23 years

Daniel A. Rykhus – president & chief Executive Officer, age: 46, service 21 years

Lon E. Stroschein – Vice president & general Manager – aerostar Division, age: 36, service 3 years

Mark L. West – chief technology Officer, age: 57, service 29 years

16  RAve n I n dustR I es, I nc .

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 31, 2011

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number: 001-07982

RAVEN INDUSTRIES, INC.

(Exact name of registrant as specified in its charter)

South Dakota

(State of incorporation)
205 E. 6th Street, P.O. Box 5107, Sioux Falls, SD

(Address of principal executive offices)

46-0246171

(IRS Employer Identification No.)
 57117- 5107

 (zip code)

Registrant's telephone number including area code  (605) 336-2750

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class:

Common Stock, $1 par value

Name of Each Exchange on which Registered

The NASDAQ Stock Market

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding twelve months, and (2) has been subject to such filing requirements
for the past ninety days.
Indicate by checkmark whether the registrant has submitted electronically and posted on its corporate Website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12
months (or for such shorter period that the registrant was required to submit and post such files).
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and
will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this Form 10-K.

Yes

Yes

Yes

Yes

No

No

No

No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
See definition of “accelerated filer,” “large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer

Non-accelerated filer

(Do not check if a smaller reporting company)

Accelerated filer

Smaller reporting company

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.)

Yes

No

The aggregate market value of the registrant's common stock held by non-affiliates at July 31, 2010 was approximately $570,364,695. The aggregate
market value was computed by reference to the closing price as reported on the NASDAQ Global Select Market, $35.03, on July 31, 2010, which was
as of the last business day of the registrant's most recently completed second fiscal quarter. The number of shares outstanding on March 25, 2011 was
18,075,906.

DOCUMENTS INCORPORATED BY REFERENCE

The definitive proxy statement relating to the registrant's Annual Meeting of Shareholders, to be held May 24, 2011, is incorporated by reference into
Part III to the extent described therein.

PART I
Item 1.

BUSINESS

Item 1A.

RISK FACTORS

Item 1B.

UNRESOLVED STAFF COMMENTS

Item 2.

Item 3.

Item 4.

PROPERTIES

LEGAL PROCEEDINGS

REMOVED AND RESERVED

PART II
Item 5.

MARKET FOR THE REGISTRANT'S COMMON EQUITY, RELATED SHAREHOLDER MATTERS,
AND ISSUER PURCHASES OF EQUITY SECURITIES

Quarterly Information (Unaudited)

Stock Performance

Item 6.

SELECTED FINANCIAL DATA

Six-year Financial Summary

Business Segments

Item 7.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

Executive Summary

Results of Operations - Segment Analysis

Outlook

Liquidity and Capital Resources

Off-Balance Sheet Arrangements and Contractual Obligations

Critical Accounting Estimates

New Accounting Standards

Item 7A.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Item 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Management's Report on Internal Control Over Financial Reporting

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Income

Consolidated Statements of Shareholders' Equity and Comprehensive Income

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Item 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

Item 9A.

CONTROLS AND PROCEDURES

Item 9B.

OTHER INFORMATION

PART III
Item 10.

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Item 11.
Item 12.

Item 13.

EXECUTIVE COMPENSATION

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND
RELATED SHAREHOLDER MATTERS

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Item 14

PRINCIPAL ACCOUNTING FEES AND SERVICES

PART IV
Item 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULE

INDEX TO EXHIBITS

SIGNATURES

REPORT OF INDEPENDENT REGISTERED ACCOUNTING FIRM ON FINANCIAL STATEMENT SCHEDULE

SCHEDULE II

3

6

9

9

9

9

10

10

11

12

12

13

14

14

17

21

22

23

23

25

25

26

27

28

29

30

31

32

33

46

46

46

47

47

47

47

47

48

49

50

51

52

PART I

ITEM 1.

BUSINESS

Raven Industries, Inc. was incorporated in February 1956 under the laws of the State of South Dakota and began operations later
that same year. Raven is an industrial manufacturer providing a variety of products. The company markets its products around the
world and has its principal operations in the United States of America. Raven began operations as a manufacturer of high-altitude
research balloons before diversifying into the industrial, agricultural, construction and military/aerospace markets. The company
employs approximately 1,100 people on active status and is headquartered at 205 E. Sixth Street, Sioux Falls, SD 57104 - telephone
(605) 336-2750. The company's Internet address is http://www.ravenind.com and its common stock trades on the NASDAQ Global
Select Market under the symbol RAVN. The company has adopted a Code of Conduct applicable to all officers, directors, and
employees, which is available on the website. Information on the company's website is not part of this filing.

All reports (including annual reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K) and proxy
and information statements filed with the Securities and Exchange Commission (SEC) are available through a link from the
company's website to the SEC website. All such information is available as soon as reasonably practicable after it has been
electronically filed. Filings can also be obtained free of charge by contacting the company, the SEC's Public Reference Room at
100 F Street N.E., Washington, DC 20549, through the SEC's website at http://www.sec.gov, or by calling the SEC at 1-800-
SEC-0330.

The company has four business segments: Applied Technology Division, Engineered Films Division, Aerostar Division and
Electronic Systems Division. Many of the past and present product lines are an extension of technology and production methods
developed in the original balloon business. Product lines have been grouped in these segments based on common technologies,
production methods and raw materials; however, more than one business segment may serve each of the product markets identified
above.

Business segment financial information is found on the following pages:

13

17

43

"Business Segments"

"Results of Operations – Segment Analysis"

"Note 13. Business Segments and Major Customer Information"

BUSINESS SEGMENTS

Applied Technology

Products in this segment are electronic and Global Positioning System (GPS) devices. They are used primarily on agricultural
sprayers for precision farming applications. The company has developed products for field location control, chemical injection
and automated steering. In the fourth quarter of fiscal 2010, Raven invested in Site-Specific Technology Development Group,
Inc., a software company, and purchased the assets of Ranchview, Inc., a developer of GPS signal correction and wireless internet
connectivity via cell phone networks. These investments are expected to position Applied Technology with tools to improve grower
decision-making along with the hardware to execute these decisions in the field.

A field sales force sells the agricultural control products in this segment to original equipment manufacturers (OEMs) and
independent third-party distributors. The segment also markets using precision agriculture representatives on location in key
geographic areas, including Canada, Europe, Ukraine and Australia. The company's competitive advantage in this segment is
product reliability, ease of use, product availability and service after the sale.

Engineered Films

This segment produces rugged reinforced plastic sheeting for industrial, construction and agricultural applications.

3           

                                                                                                                      
The company's sales force sells plastic sheeting to independent third-party distributors in each of the various markets it serves.
The company extrudes a significant portion of the film converted for its commercial products and believes it is one of the largest
sheeting converters in the United States. Engineered Films believes its ability to both extrude and convert films allows it to provide
a more customized solution to customer needs. A number of suppliers of sheeting compete with Raven on both price and product
availability. Engineered Films is the company's most capital-intensive business segment, requiring regular investments in new
extrusion capacity along with printers and conversion equipment. This segment's capital expenditures were $8.5 million in fiscal
2011, $1.5 million in fiscal 2010 and $3.1 million in fiscal 2009.

Aerostar

Aerostar sells high-altitude and tethered aerostats for government and commercial research. It produces military parachutes,
uniforms and protective wear for U.S. government agencies and as a subcontractor. It also manufactures other sewn and sealed
products on a contract basis.

Sales are made in response to competitive bid requests. High-altitude research balloons are sold directly to government agencies
(usually funded by the National Aeronautics and Space Administration) or commercial users. Aerostar is the only balloon supplier
for high-altitude research in the United States.

Electronic Systems

The company has focused this segment's capabilities in electronics manufacturing services (EMS) for commercial customers with
a focus on high-mix, low-volume production. Assemblies manufactured by the Electronic Systems segment include avionics,
secure communication, environmental controls and other products where high quality is critical.

EMS sales are made in response to competitive bid requests by customers. The level and nature of competition varies with the
type of product, but the company frequently competes with a number of EMS manufacturers on any given bid request. The markets
in which the company participates are highly competitive, with customers having many suppliers from which to choose.

MAJOR CUSTOMER INFORMATION

Sales in fiscal 2011, 2010 and 2009 to Goodrich Corporation, a customer of the Electronic Systems segment, accounted for 13%,
16% and 13%, respectively, of consolidated sales. While Electronic Systems expects revenue from this customer to decline, the
company does not anticipate any sudden disruptions to this relationship.

SEASONAL WORKING CAPITAL REQUIREMENTS

Some seasonal demand exists in Applied Technology's agricultural market. Applied Technology builds product in the fall for winter
and spring delivery. Certain sales to agricultural customers offer spring payment terms for fall and early winter shipments. The
resulting fluctuations in inventory and accounts receivable have required, and may require, seasonal short-term financing.

FINANCIAL INSTRUMENTS

The principal financial instruments that the company maintains are cash, cash equivalents, short-term investments and accounts
receivable. The company manages the interest rate, credit and market risks associated with these accounts through periodic reviews
of the carrying value of assets and liabilities and establishment of appropriate allowances in connection with the company policies.
The company does not use off-balance sheet financing, except to enter into operating leases.

The company uses derivative financial instruments to manage foreign currency risk. The use of these financial instruments has 
had no material effect on consolidated results of operations, financial condition or cash flows.

RAW MATERIALS

The company obtains a wide variety of materials from several vendors. Principal materials include numerous electronic components
for the Electronic Systems and Applied Technology segments, various plastic resins for the Engineered Films segment and fabrics
for the Aerostar segment. The Engineered Films segment has experienced volatile resin prices over the past three years. Price
increases could not always be passed on to customers due to weak demand and a competitive pricing environment. The Electronic
Systems segment will experience variability in lead times for components as business cycles impact demand. However, predicting
future material shortages and the related potential impact on Raven is not possible.

4           

                           
PATENTS

The company owns a number of patents. However, Raven does not believe that its business, as a whole, is materially dependent
on any one patent or related group of patents. It believes the successful manufacture and sale of its products generally depend
more upon its technical expertise, speed to market and manufacturing skills.

RESEARCH AND DEVELOPMENT

The business segments conduct ongoing research and development efforts. Most of the company's research and development
expenditures are directed toward new products in the Applied Technology and Aerostar segments. Total company research and
development costs are presented on the Consolidated Statements of Income.

ENVIRONMENTAL MATTERS

Except as described below, the company believes that, in all material respects, it is in compliance with applicable federal, state
and local environmental laws and regulations. Expenditures relating to compliance for operating facilities incurred in the past
have not significantly affected the company's capital expenditures, earnings or competitive position.

In connection with the sale of substantially all of the assets of the company's Glasstite, Inc. subsidiary in fiscal 2000, the company
has agreed to assume responsibility for the investigation and remediation of any pre-October 29, 1999 environmental contamination
at the company's former Glasstite pickup-truck topper facility in Dunnell, Minnesota as required by the Minnesota Pollution
Control Agency (MPCA) or the United States Environmental Protection Agency (EPA).

The company and the purchasers of the company's Glasstite subsidiary conducted environmental assessments of the properties.
Although these assessments continue to be evaluated by the MPCA on the basis of the data available, there is no reason to believe
that any activities that might be required as a result of the findings of the assessments will have a material effect on the company's
results of operations, financial position or cash flows. The company had $58,000 accrued at January 31, 2011, its best estimate of
probable costs to be incurred related to these matters.

BACKLOG

As of February 1, 2011, the company's order backlog totaled $76.0 million. Backlog amounts as of February 1, 2010 and 2009
were $74.7 million and $80.4 million, respectively. Because the length of time between order and shipment varies considerably
by business segment and customers can change delivery schedules or potentially cancel orders, the company does not believe that
backlog, as of any particular date, is necessarily indicative of actual net sales for any future period.

EMPLOYEES 

As of January 31, 2011, the company had 1,112 employees, 1,101 in an active status. Following is a summary of active employees
by segment: Electronic Systems - 252; Applied Technology - 313; Engineered Films - 177; Aerostar - 296; Administration - 63.
Management believes its employee relations are satisfactory.

5           

                           
EXECUTIVE OFFICERS

NAME, AGE AND POSITION
Daniel A. Rykhus, 46
President and Chief Executive Officer

BIOGRAPHICAL DATA
Mr. Rykhus became the company's President and Chief Executive Officer
in 2010. He joined Raven in 1990 as Director of World Class Manufacturing,
was General Manager of the Applied Technology Division from 1998
through 2009, and served as Executive Vice President from 2004 through
2010.

Thomas Iacarella, 57
Vice President and Chief Financial Officer

Mr. Iacarella joined Raven in 1991 as Corporate Controller and has been
the company's Chief Financial Officer, Secretary and Treasurer since 1998.
Prior to joining the company, he held positions with Tonka Corporation and
the accounting firm now known as Ernst & Young.

David R. Bair, 54
Division Vice President and General Manager -
Electronic Systems Division

Mr. Bair joined Raven in 1999 as Division Vice President and General
Manager of the Electronic Systems Division.

James D. Groninger, 52
Division Vice President and General Manager -
Engineered Films Division

Mr. Groninger joined Raven in 1986 and in 1995 became Manager of
Glasstite, Inc. He has been Division Vice President and General Manager
of the Engineered Films Division since 2004.

Barbara K. Ohme, 63
Vice President - Administration

Ms. Ohme joined Raven in 1987 as Employment Manager and has been the
company's Vice President of Administration since 2004.

Matthew T. Burkhart, 35
Division Vice President and General Manager -
Applied Technology Division

Mr. Burkhart was named Division Vice President and General Manager of
the Applied Technology Division on February 1, 2010. He joined Raven in
2008 as Director of Sales and became General Manager - Applied
Technology Division on February 1, 2009. Prior to joining the company,
he was a Branch Manager for Johnson Controls.

Lon E. Stroschein, 36
Division Vice President and General Manager -
Aerostar Division

Mr. Stroschein was named Vice President and General Manager of the
Aerostar Division in October 2010.  He joined Raven in 2008 as
International Sales Manager for Applied Technology.  Prior to joining
Raven, he was a bank Vice President and was a member of the executive
staff for a U.S. Senator.   

ITEM 1A. RISK FACTORS

FORWARD-LOOKING STATEMENTS

Certain statements contained in this report are “forward-looking statements” within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding
the expectations, beliefs, intentions or strategies regarding the future. Without limiting the foregoing, the words “anticipates,”
“believes,” “expects,” “intends,” “may,” “plans” and similar expressions are intended to identify forward-looking statements. The
company intends that all forward-looking statements be subject to the safe harbor provisions of the Private Securities Litigation
Reform Act. Although the company believes that the expectations reflected in such forward-looking statements are based on
reasonable assumptions, there is no assurance that such assumptions are correct or that these expectations will be achieved. Such
assumptions involve important risks and uncertainties that could significantly affect results in the future. These risks and
uncertainties include, but are not limited to, those relating to weather conditions and commodity prices, which could affect certain
of the company's primary markets, such as agriculture and construction and oil and gas well drilling; or changes in competition,

6           

                           
raw material availability, technology or relationships with the company's largest customers any of which could adversely impact
any of the company's product lines, as well as other risks described below. The foregoing list is not exhaustive and the company
disclaims any obligation to subsequently revise any forward-looking statements to reflect events or circumstances after the date
of such statements.

RISKS RELATING TO THE COMPANY

The company operates in markets that involve significant risks, many of which are beyond the company's control. Based on current
information, the company believes that the following identifies the most significant risk factors that could affect its businesses.
However, the risks and uncertainties the company faces are not limited to those discussed below. There could be other unknown
or unpredictable economic, business, competitive or regulatory factors, including factors that the company currently believes to
be immaterial, that could have material adverse effects on the company's financial position, liquidity and results of operations.
Past financial performance may not be a reliable indicator of future performance and historical trends should not be used to
anticipate results or trends in future periods.

Weather conditions could affect certain of the company's markets such as agriculture and construction.
The company's Applied Technology Division is largely dependent on the ability of farmers and agricultural subcontractors known
as custom operators to purchase agricultural equipment that includes its products. If such farmers experience adverse weather
conditions resulting in poor growing conditions, or experience unfavorable crop prices or expenses, potential buyers may be less
likely to purchase agricultural equipment. Accordingly, weather conditions may adversely affect sales in the Applied Technology
Division.

Weather conditions can also adversely affect sales in the company's Engineered Films Division. To the extent weather conditions
curtail construction activity, sales of the segment's plastic sheeting will likely decrease.

Price fluctuations in and shortages of raw materials could have a significant impact on the company's ability to sustain and
grow earnings.
The company's Engineered Films Division (EFD) consumes significant amounts of plastic resin, the costs of which primarily
reflect market prices for natural gas. These prices are subject to worldwide supply and demand as well as other factors beyond
the control of the company. Although EFD is sometimes able to pass such price increases to its customers, significant variations
in the cost of plastic resins can affect the company's operating results from period to period. Unusual supply disruptions, such as
caused by a natural disaster, could cause suppliers to invoke “force majeure” clauses in their supply agreements, causing shortages
of material. Success in offsetting higher raw material costs with price increases is largely influenced by competitive and economic
conditions and could vary significantly depending on the market served. If the company is not able to fully offset the effects of
material availability and costs, financial results could be adversely affected.

Electronic components, used by both the Applied Technology Division and Electronic Systems Division, are sometimes in short
supply, impacting our ability to meet customer demand.

If a supplier of raw materials or components were unable to deliver due to shortage or financial difficulty, any of the company's
segments could be adversely affected.

Fluctuations in commodity prices can increase our costs and decrease our sales.
Agricultural income levels are affected by agricultural commodity prices and input costs. As a result, changes in commodity prices
that reduce agricultural income levels could have a negative effect on the ability of growers and their contractors to purchase the
company's precision agriculture products manufactured by its Applied Technology Division.

Exploration for oil and natural gas fluctuates with their price. Plastic sheeting manufactured and sold by our Engineered Films
Division is sold as pit and pond liners to contain water used in the drilling process. Lower prices for oil and natural gas could
reduce exploration activities and demand for our products. Plastic sheeting manufacture uses plastic resins which are subject to
change in price as the cost of natural gas changes. Accordingly, volatility in oil and natural gas prices may negatively affect our
cost of goods sold or cause us to change prices, which could adversely affect our sales and profitability.

Failure to develop and market new technologies and products could impact the company's competitive position and have an
adverse effect on the company's financial results.
The company's operating results in its Applied Technology and to a lesser extent, its Engineered Films and Aerostar segments, are
largely dependent on the ability to renew the pipeline of new products and to bring those products to market. This ability could
be adversely affected by difficulties or delays in product development such as the inability to identify viable new products,
successfully complete research and development, obtain relevant regulatory approvals, obtain intellectual property protection, or

7           

gain market acceptance of new products and services. Because of the lengthy development process, technological challenges and
intense competition, there can be no assurance that any of the products the company is currently developing, or could begin to
develop in the future, will achieve substantial commercial success. In addition, sales of the company's new products could replace
sales of some of its current products, offsetting the benefit of even a successful product introduction.

The company's Electronic Systems Division is dependent on a small number of customers and faces competitive risks.
The company's Electronic Systems Division (ESD) is dependent on a small number of customers with the top customer representing
over half of ESD sales. Accordingly, the ESD segment is dependent on the continued growth, viability and financial stability of
its customers, which consist of original equipment manufacturers of avionics, consumer beds and secure telecommunication
equipment. Future sales are dependent on the success of the company's customers, some of which operate in businesses associated
with rapid technological change and consequent product obsolescence. Developments adverse to major customers or their products,
or the failure of a major customer to pay for components or services, could have an adverse effect on the performance of ESD.

Further, ESD competes against many providers of electronics manufacturing services. Certain competitors have substantially
greater resources and more geographically diversified international operations than ESD. This segment may also be at a competitive
disadvantage with respect to price when compared to manufacturers with lower cost structures, particularly those with more
offshore facilities located where labor and other costs are lower. The company also faces competition from the manufacturing
operations of current and future customers, who are continually evaluating the merits of manufacturing products internally against
the advantages of outsourcing to electronics manufacturing services providers. Accordingly, to compete effectively, ESD must
continue to provide technologically advanced manufacturing services, maintain strict quality standards, respond flexibly and
rapidly to customers' design and schedule changes and deliver products globally on a reliable basis at competitive prices. Customers
may cancel their orders, change production quantities or delay production. Start-up costs and inefficiencies related to new or
transferred programs can adversely affect operating results and such costs may not be recoverable if such new programs or
transferred programs are cancelled.

The company's Aerostar segment depends on the U.S. government for a significant portion of its sales, creating uncertainty
in the timing of and funding for projected contracts.
A significant portion of Aerostar's sales are to the U.S. government or U.S. government agencies as a prime or sub-contractor.
Government spending has historically been cyclical. A decrease in U.S. government defense or near-space research spending or
changes in spending allocation could result in one or more of the company's programs being reduced, delayed or terminated.
Reductions in the company's existing programs, unless offset by other programs and opportunities, could adversely affect its ability
to sustain and grow its future sales and earnings. The company's U.S. government sales are funded by the federal budget, which
operates on an October-to-September fiscal year. Changes in congressional schedules, negotiations for program funding levels or
unforeseen world events can interrupt the funding for a program or contract. Funds for multi-year contracts can be changed in
subsequent years in the appropriations process.

In addition, the U.S. government has increasingly relied on indefinite delivery, indefinite quantity (IDIQ) contracts and other
procurement vehicles that are subject to a competitive bidding and funding process even after the award of the basic contract,
adding an additional element of uncertainty to future funding levels. Delays in the funding process or changes in funding can
impact the timing of available funds or can lead to changes in program content or termination at the government's convenience.
The loss of anticipated funding or the termination of multiple or large programs could have an adverse effect on the company's
future sales and earnings.

The company derives a portion of its revenues from foreign markets, which subjects the company to risk of changes in
government policies and laws or worldwide economic conditions.
The company's sales outside the U.S. were $25 million in fiscal 2011. The company's financial results could be affected by changes
in trade, monetary and fiscal policies, laws and regulations, or other activities of U.S. and non-U.S. governments, agencies and
similar organizations. These conditions include, but are not limited to, changes in a country's or region's economic or political
conditions; trade regulations affecting production, pricing and marketing of products; local labor conditions and regulations;
reduced protection of intellectual property rights in some countries; changes in the regulatory or legal environment; restrictions
on currency exchange activities; burdensome taxes and tariffs and other trade barriers. International risks and uncertainties,
including changing social and economic conditions as well as terrorism, political hostilities and war, could lead to reduced sales
and reduced profitability associated with such sales.

Adverse economic conditions in the major industries the company serves may materially affect segment performance and 
consolidated results of operations. 
The company's results of operations are impacted by the market fundamentals of the primary industries served. Significant declines
of economic activity in the agricultural, oil and gas exploration, construction, industrial, aerospace/aviation, communication,
defense and other major markets served may adversely affect segment performance and consolidated results of operations.

8           

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2.

PROPERTIES

The company maintains the following properties in connection with its operations, all of which the company owns, unless indicated
otherwise:

Location
Sioux Falls, SD

Sulphur Springs, TX
Huron, SD
St. Louis, MO
Madison, SD
Austin, TX
Stockholm, SK

* Leased

Square
Feet
150,000
131,000
73,000
59,000
35,000
27,000
25,000

24,000
*14,000
23,000
10,000
64,000
24,000
24,000
20,000
*7,000
*7,000

Function
Corporate office; electronics manufacturing
Plastic sheeting manufacturing
Warehouse
Plastic sheeting manufacturing and sewing
Warehouse and offices
Training facility and manufacturing
Tethered aerostat and inflatable
manufacturing
Electronics manufacturing
Tethered aerostat inflation and testing
Training and product development facility
Machine shop
Research balloon manufacturing
Sewing plant
Electronics manufacturing
Sewing plant
Product development facility
Warehouse

Business segments
All
Engineered Films
Engineered Films
Engineered Films; Aerostar
Engineered Films; Aerostar
Applied Technology
Aerostar

Electronic Systems
Aerostar
Applied Technology
Applied Technology
Aerostar
Aerostar
Electronic Systems
Aerostar
Applied Technology; Aerostar
Applied Technology

Most of the company's manufacturing plants also serve as distribution centers and contain offices for sales, engineering and
manufacturing support staff. The company believes that its properties are suitable and adequate to meet existing production needs.
Additionally, the productive capacity in the company's facilities is substantially being utilized. The company plans to build a new
Applied Technology manufacturing facility on land purchased in fiscal 2011.
In addition, the company owns 6.95 acres of
undeveloped land adjacent to the other owned property in Sioux Falls, which is available for expansion.

ITEM 3.

LEGAL PROCEEDINGS

The company is responsible for investigation and remediation of environmental contamination at one of its sold facilities (see
“Item 1, Business - Environmental Matters”). In addition, the company is involved as a defendant in lawsuits, claims or disputes
arising in the normal course of its business. The potential costs and liability of such claims cannot be determined at this time.
Management believes that any liability resulting from these claims will be substantially mitigated by insurance coverage.
Accordingly, management does not believe the ultimate outcome of these matters will be significant to its results of operations,
financial position or cash flows.

ITEM 4.

REMOVED AND RESERVED

9           

PART II

ITEM 5.

MARKET FOR THE REGISTRANT'S COMMON EQUITY, RELATED SHAREHOLDER
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Raven's common stock is traded on the NASDAQ Global Select Market under the symbol RAVN. The following table shows
quarterly financial results, quarterly high and low closing sales prices per share of Raven's common stock as reported by NASDAQ,
and dividends declared for the periods indicated:

QUARTERLY INFORMATION (UNAUDITED)
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Net
Sales

Gross
 Profit

Operating
Income

Pretax
Income

Net
Income

Net Income
Per Share(a)

Basic

Diluted

Common Stock
Market Price
Low
High

Cash
Dividends
Per Share

FISCAL 2011
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$ 85,030
73,174
85,823
70,681

$ 27,171
20,389
24,887
18,982

$ 19,505
12,623
17,866
10,209

$19,557
12,529
17,883
10,313

$12,945
8,353
11,833
7,406

$ 0.72
0.46
0.65
0.41

$ 0.72
0.46
0.65
0.41

$ 31.79
38.18
42.11
49.59

$ 26.54
28.66
30.00
40.01

$

0.16
0.16
1.41(b)
0.16

Total Year

$ 314,708

$ 91,429

$ 60,203

$60,282

$40,537

$ 2.24

$ 2.24

$ 49.59

$ 26.54

$

1.89

FISCAL 2010
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$ 65,222
56,586
60,158
55,816

$ 20,428
15,112
16,918
15,394

$ 14,113
9,306
11,119
8,682

$14,114
9,411
11,116
8,681

$ 9,231
6,204
7,293
5,846

$ 0.51
0.34
0.40
0.32

$ 0.51
0.34
0.40
0.32

$ 24.65
31.00
32.43
33.18

$ 15.37
23.99
24.47
24.04

$

0.13
0.14
0.14
0.14

Total Year

$ 237,782

$ 67,852

$ 43,220

$43,322

$28,574

$ 1.58

$ 1.58

$ 33.18

$ 15.37

$

0.55

FISCAL 2009
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$ 75,166
69,278
75,538
59,931

$ 23,288
17,197
19,564
13,399

$ 16,641
10,312
12,371
7,070

$16,759
10,488
12,548
7,106

$10,882
6,815
8,385
4,688

$ 0.60
0.38
0.47
0.26

$ 0.60
0.38
0.46
0.26

$ 32.80
39.50
47.82
33.24

$ 25.94
29.46
25.79
20.60

$

0.13
0.13
0.13
1.38(c)

Total Year

$ 279,913

$ 73,448

$ 46,394

$46,901

$30,770

$ 1.71

$ 1.70

$ 47.82

$ 20.60

$

1.77

(a)

(b)

(c)

Net income per share is computed discretely by quarter and may not add to the full year.

A special dividend of $1.25 per share was paid during the third quarter of fiscal 2011.

A special dividend of $1.25 per share was paid during the fourth quarter of fiscal 2009.

As of January 31, 2011, the company had approximately 7,500 shareholders of record. A substantially greater number of the
company's common stock is held by beneficial holders whose shares are held of record by banks, brokers and other financial
institutions.

10

COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN AMONG RAVEN INDUSTRIES, 
S&P 1500 INDUSTRIAL MACHINERY INDEX AND RUSSELL 2000 INDEX

Raven continues to outperform its industrial peers and the overall market in shareholder return. Investors who bought $100 of
the company's stock on January 31, 2006, held this for five years and reinvested the dividends, have seen its value increase to
$174.50.

Company / Index

2006

2007

2008

2009

2010

2011

Raven Industries, Inc.

$ 100.00

$

91.05

$

97.37

$

74.90

$ 100.24

$ 174.50

S&P 1500 Industrial Machinery

Russell 2000

100.00

100.00

114.82

110.51

121.05

99.70

67.90

62.97

92.53

86.78

124.67

114.00

Year Ended January 31

5-Year
CAGR(a)

12%

5%

3%

(a)  compound annual growth rate

11

                           
ITEM 6.

SELECTED FINANCIAL DATA

SIX-YEAR FINANCIAL SUMMARY
(DOLLARS AND SHARES IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

OPERATIONS
 Net sales
 Gross profit
 Operating income
 Income before income taxes
 Net income
 Net income % of sales
 Net income % of beginning equity
 Cash dividends(a)

FINANCIAL POSITION
 Current assets
 Current liabilities
 Working capital
 Current ratio
 Property, plant and equipment
 Total assets
 Shareholders' equity
 Long-term debt / total capitalization
 Inventory turnover (COS / average inventory)

CASH FLOWS PROVIDED BY (USED IN)
 Operating activities
 Investing activities
 Financing activities
 Change in cash

COMMON STOCK DATA
 EPS — basic
 EPS — diluted
 Cash dividends per share(a)
 Book value per share (b)
 Stock price range during the year

   High
   Low
   Close

 Shares and stock units outstanding, year-end
 Number of shareholders, year-end

OTHER DATA
 Price / earnings ratio (c)
 Average number of employees
 Sales per employee
 Backlog

For the years ended January 31

2011

2010

2009

2008

2007

2006

$314,708
91,429
60,203
60,282
$ 40,537

$237,782
67,852
43,220
43,322
$ 28,574

$279,913
73,448
46,394
46,901
$ 30,770

$233,957
63,676
41,145
42,224
$ 27,802

$217,529
57,540
38,302
38,835
$ 25,441

$204,528
55,714
37,284
37,494
$ 24,262

12.9%
30.4%

$ 34,095

$

12.0%
25.2%
9,911

11.0%
26.0%

$ 31,884

$

11.9%
28.3%
7,966

$

11.7%
30.1%
6,507

$

11.9%
36.7%
5,056

$128,181
34,335
$ 93,846
3.73
$ 41,522
187,760
$141,214

$117,747
25,960
$ 91,787
4.54
$ 33,029
170,309
$133,251

$ 98,073
23,322
$ 74,751
4.21
$ 35,880
144,415
$113,556

$100,869
22,108
$ 78,761
4.56
$ 35,743
147,861
$118,275

$ 73,219
16,464
$ 56,755
4.45
$ 36,264
119,764
$ 98,268

$ 71,345
20,050
$ 51,295
3.56
$ 25,602
106,157
$ 84,389

0.0%
5.6

0.0%
5.3

0.0%
5.2

0.0%
5.3

0.0%
5.4

0.0%
5.9

$ 42,085
(11,418)
(33,834)
(3,121)

$ 47,643
(13,396)
(9,867)
24,417

$ 39,037
(7,000)
(36,969)
(5,005)

$ 27,151
(4,433)
(8,270)
14,489

$ 26,313
(18,664)
(10,277)
(2,626)

$ 21,189
(11,435)
(6,946)
2,790

$

$

$

2.24
2.24
1.89
7.81

49.59
26.54
47.24
18,089
7,456

$

$

$

1.58
1.58
0.55
7.38

33.18
15.37
28.58
18,051
7,767

$

$

$

1.71
1.70
1.77
6.30

47.82
20.60
21.81
18,027
8,268

$

$

$

1.54
1.53
0.44
6.52

45.85
26.20
30.02
18,130
8,700

$

$

$

1.41
1.39
0.36
5.45

42.70
25.46
28.43
18,044
8,992

$

$

$

1.34
1.32
0.28
4.67

33.15
16.54
31.60
18,072
9,263

21.1
1,036
304
$
$ 75,972

18.1
930
256
$
$ 74,718

12.8
1,070
262
$
$ 80,361

19.6
930
252
$
$ 66,628

20.5
884
246
$
$ 44,237

23.9
845
242
$
$ 43,619

(a) Includes special dividends of $1.25 per share in fiscal 2011 and 2009.
(b) Shareholders' equity divided by common shares and stock units outstanding.
(c) Closing stock price divided by EPS — diluted.

12

BUSINESS SEGMENTS
(IN THOUSANDS)

APPLIED TECHNOLOGY DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

ENGINEERED FILMS DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

AEROSTAR DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

ELECTRONIC SYSTEMS DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

INTERSEGMENT ELIMINATIONS
Sales

Engineered Films Division
Aerostar
Electronic Systems Division

Operating income
Assets

REPORTABLE SEGMENTS TOTAL
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization
CORPORATE & OTHER(a)
Operating loss (from admin expenses)
Assets
Capital expenditures
Depreciation and amortization

2011

2010

2009

2008

2007

2006

For the years ended January 31

$ 100,090
31,135
52,669
1,769
2,238

$ 86,217
25,722
51,029
941
1,677

$ 103,098
33,884
48,881
2,674
1,383

$ 64,291
19,102
36,938
1,008
1,125

$ 45,515
10,111
27,629
577
1,142

$ 47,506
13,586
30,047
938
1,085

$ 105,838
19,622
46,519
8,450
3,452

(b)

$ 63,783
10,232
35,999
1,460
3,707

$ 89,858
10,919
35,862
3,120
4,303

$ 85,316
17,739
43,688
4,012
4,046

$ 91,082
23,440
41,988
13,266
2,887

$ 82,794
19,907
33,512
7,359
2,436

$ 48,787
9,407
18,140
2,190
757

$ 65,852
9,917
23,385
609
823

$ 27,244
5,634
10,462
332
398

$ 27,186
4,219
8,744
383
444

$ 17,290
1,506
9,941
156
499

$ 14,654
707
8,161
812
375

$ 18,009
2,133
6,837
179
359

$ 63,525
8,979
21,216
290
939

$ 61,983
5,926
26,847
1,399
1,159

$ 67,987
10,365
25,865
1,077
1,237

$ 66,278
10,850
25,175
1,357
1,086

$ 56,219
8,916
20,191
1,612
871

$

(307)
(32)
(5,520)
(94)
(186)

$

$

(210)
(1)
(2,776)
60
(92)

$

(210)
(25)
(1,977)
(52)
(152)

$

(533)
(16)
(378)
(100)
(100)

$

—
—
—
—
—

—
—
—
—
—

$ 314,708
69,987
140,527
13,018
7,270

(b)

$ 237,782
50,627
118,614
3,023
6,721

$ 279,913
54,896
120,182
7,576
7,289

$ 233,957
48,612
116,332
6,253
6,907

$ 217,529
45,108
102,953
16,012
5,490

$ 204,528
44,542
90,587
10,088
4,751

$

(9,784)
47,233
954
361

$

$

$

(7,407)
51,695
279
387

(8,502)
24,233
425
469

$

$

(7,467)
31,529
382
437

(6,806)
16,811
510
395

(7,258)
15,570
270
400

TOTAL COMPANY
$ 314,708
Sales
60,203
Operating income
187,760
Assets
13,972
Capital expenditures
7,631
Depreciation and amortization
(a)  Assets are principally cash, investments and deferred taxes.
(b)  Includes a $451 pre-tax gain on disposition of assets.

(b)

$ 237,782
43,220
170,309
3,302
7,108

$ 279,913
46,394
144,415
8,001
7,758

$ 233,957
41,145
147,861
6,635
7,344

$ 217,529
38,302
119,764
16,522
5,885

$ 204,528
37,284
106,157
10,358
5,151

13

                           
ITEM 7.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

Management's Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is designed to enhance overall
financial disclosure. It provides management's analysis of the primary drivers of year-over-year changes in key financial statement
elements, business segment results and the impact of accounting principles on the company's financial statements.

This discussion should be read in conjunction with the company's January 31, 2011 financial statements and the accompanying
notes.

The MD&A is organized as follows:

•
•
•
•
•
•
•

Executive Summary
Results of Operations - Segment Analysis
Outlook
Liquidity and Capital Resources
Off-balance Sheet Arrangements and Contractual Obligations
Critical Accounting Estimates
New Accounting Standards

EXECUTIVE SUMMARY
Raven Industries, Inc. is an industrial manufacturer providing a variety of products to customers within the industrial, agricultural,
construction and military/aerospace markets, primarily in North America. The company operates in four business segments: Applied
Technology, Engineered Films, Electronic Systems and Aerostar.

Management uses a number of metrics to assess the company's performance:

•
•
•
•

Consolidated net sales, gross margins, operating income, operating margins, net income and earnings per share
Cash flow from operations and shareholder returns
Return on sales, assets and equity
Segment net sales, gross profit, gross margins, operating income and operating margins

The following discussion highlights the consolidated operating results.  Segment operating results are more fully explained in 
the Results of Operations - Segment Analysis section.

14

                           
dollars in thousands, except per-share data

2011

For the years ended January 31
%
%
change
change

2010

2009

Results of Operations

Net sales
Gross margins (a)
Operating income
Operating margins (a)
Net income
Diluted income per share

Cash Flow and Payments to Shareholders
Cash flow from operating activities

Cash dividends
Common stock repurchases
Cash returned to shareholders

Performance Measures
Return on net sales(b)
Return on average assets(c)
Return on beginning equity(d)

$ 314,708

32%

$ 237,782

(15)%

$ 279,913

$

$
$

$

$

$

29.1%

60,203

19.1%

40,537
2.24

42,085

34,095
—
34,095

12.9%
22.6%
30.4%

39%

42%
42%

$

$
$

$

$

$

28.5%

43,220

18.2%

28,574
1.58

47,643

9,911
—
9,911

12.0%
18.2%
25.2%

(7)%

(7)%
(7)%

$

$
$

$

$

$

26.2%

46,394

16.6%

30,770
1.70

39,037

31,884
5,180
37,064

11.0%
21.1%
26.0%

(a) The company's gross and operating margins may not be comparable to industry peers due to variability in the classification of expenses

across industries in which the company operates.

(b) Net income divided by sales
(c) Net income divided by average assets
(d) Net income divided by beginning equity

Results of Operations - Fiscal 2011 versus Fiscal 2010

Fiscal 2011 was the most profitable year in the company's history as record sales and increased productivity led to record earnings
per share. Sales rose 32% to $314.7 million and diluted earnings increased 42% to $2.24 per share as a result of sales growth in
Applied Technology (16%), Engineered Films (66%) and Aerostar (79%).

Applied Technology benefited from strong U.S. farm fundamentals as commodity prices—corn, soybeans and other feed grains
—remained above historical levels. Economic growth in major economies and economic, income and population growth in
emerging markets continued to spur increased demand for food and support healthy worldwide agriculture fundamentals.
Engineered Films' primary end markets—energy, geomembrane, industrial, agriculture and construction—rebounded from prior
year recessionary levels. Aerostar capitalized on strong demand from the U.S. military for persistent ground surveillance systems.
Electronic Systems benefited from higher demand for avionics and increased sourcing of assemblies to Applied Technology
partially offset by weaker deliveries of circuit boards for secure communication devices.

Applied Technology
Fiscal 2011 sales of $100.1 million grew $13.9 million (16%) and operating income of $31.1 million rose $5.4 million (21%).
The primary drivers of the full-year results were strong sales of application controls (i.e. control systems, flow meters, valves)
and steering and guidance products (i.e. assisted-steering, GPS receivers) and the highly successful first quarter launch of
Slingshot™—an information platform which improves data collection, transmission, storage and analysis and provides RTK
correction of GPS signals for high accuracy steering solutions.

Engineered Films
Fiscal 2011 sales of $105.8 million increased $42.1 million (66%) and operating income of $19.6 million increased $9.4 million
(92%). Economic growth and expectations for continued economic growth—particularly in emerging markets—pushed oil prices
to levels adequate to support an increase in drilling activity, which accelerated demand for pit liners. Additionally, sales of
FeedFresh™ silage covers grew due to healthy farm conditions and broadened appreciation of the value proposition of this highly

15

engineered film. Sales of construction films (particularly in the fourth quarter) and industrial films rose as business activity
rebounded from recessionary levels. Full-year operating margins improved, reflecting improved capacity utilization and
productivity gains.

Aerostar
Fiscal 2011 sales of $48.8 million grew $21.5 million (79%) and operating income of $9.4 million rose $3.8 million (67%). The
sales and operating income gains were driven by increased demand for tethered aerostat systems for persistent military surveillance.
Full-year operating margins were down slightly year-over-year as margin gains due to tethered aerostat sales and resulting
profitability were offset by start-up costs related to the T-11 Army Airborne parachute contract and higher product development
and selling expenses to support the tethered aerostats business.

Electronic Systems
Fiscal 2011 sales of $65.9 million increased $2.3 million (4%) and operating income of $9.9 million grew $0.9 million (10%).
Full-year results were positively impacted by avionics sales growth, despite supply chain disruptions, and increased sourcing of
assemblies to Applied Technology partially offset by weaker deliveries of circuit boards for secure communication devices. Product
mix had a favorable impact on full-year operating margins.

Results of Operations - Fiscal 2010 versus Fiscal 2009 

The 15% decrease in net sales was the result of year-over-year sales declines in Applied Technology (16%) and Engineered Films
(29%). Electronic Systems and Aerostar sales were relatively flat year-over-year. Expectations of lower farm income and economic
uncertainty caused growers and custom spray applicators to defer purchases, which negatively affected substantially all of Applied
Technology's product categories. The impact of the weak economy on Engineered Films' largest markets resulted in year-over-
year declines of energy market sales (40%) and construction market sales (25%). Electronic Systems sales were up 2% year-over-
year, reflecting increased deliveries of avionics and secure communication electronics to meet rising demand from government
agencies and the aerospace market, which were partially offset by a smaller customer base. Aerostar sales were flat compared with
last year, as increased deliveries of MC-6 Army parachutes, aerostats and research balloons were offset by decreased deliveries
of protective wear.

Applied Technology operating margins contracted year-over-year, reflecting the negative impact of lower sales and operating
leverage on profitability. However, disciplined margin management, operational efficiencies and higher productivity brought
improved operating margins for Engineered Films, Electronic Systems and Aerostar. Consequently, the 7% year-over-year decrease
in operating income was less severe than the 15% drop in sales.

Cash Flow and Payments to Shareholders
The company continues to generate strong operating cash flows and maintain a strong capital base. In the first quarter of fiscal
2011, the quarterly dividend was raised from 14 cents per share to 16 cents per share, representing the 24th consecutive annual
increase in the dividend (excluding special dividends). During fiscal 2011, $34.1 million was returned to shareholders through
quarterly dividends totaling $11.5 million, or 64 cents per share, and a special dividend of $22.5 million, or $1.25 per share. The
special dividend was paid on September 30, 2010 in response to the company’s strong cash position and commitment to return
excess cash to shareholders.

During fiscal 2010, $9.9 million was returned to shareholders through quarterly dividends. The quarterly cash dividend increased
from 13 cents per share to 14 cents per share beginning in the second quarter.

Performance Measures
The company continues to generate solid returns on net sales, average assets and beginning equity, which are important gauges
of Raven's ability to efficiently produce profits. Raven generated a record 12.9% return on sales in fiscal 2011 as the company
continues to capitalize on competitive advantages in niche markets.

16

                           
RESULTS OF OPERATIONS - SEGMENT ANALYSIS

Applied Technology

Applied Technology provides electronic and Global Positioning System (GPS) products designed to reduce operating costs and
improve yields for the agriculture market.

Financial highlights for the fiscal years ended January 31,

dollars in thousands

Net sales
Gross profit
Gross margins
Operating income
Operating margins

2011

% change

$ 100,090
45,106

45.1%

$

31,135

31.1%

16%
19%

21%

$

$

2010

86,217
37,889

43.9%

25,722

29.8%

% change

(16)%
(19)%

(24)%

$

$

2009

103,098
46,591

45.2%

33,884

32.9%

Fiscal 2011 net sales of $100.1 million increased $13.9 million (16%) and operating income of $31.1 million was up $5.4 million
(21%) versus fiscal 2010.

Fiscal 2011 fourth quarter net sales of $22.3 million grew $5.0 million (29%) and operating income of $5.9 million rose $1.7
million (42%).

Several factors contributed to the strong full-year and fourth quarter comparative results:

•

•

• Market conditions. U.S. farm fundamentals were strong as commodity prices—corn, soybeans and other feed grains—
remained above historical levels. In addition, global market conditions were healthy as population and income growth
in emerging economies continued to spur increased demand for food.
Sales volume and selling prices. Fiscal 2011 sales growth was driven by higher volume and modest selling price increases.
The growth in volume reflects solid year-over-year demand for Slingshot™, application controls and guidance and
steering products.
New product sales. Year-to-date new product sales reflected the success of Slingshot™—an information platform which
improves data collection, transmission, storage and analysis and provides RTK correction of GPS signals for high accuracy
steering solutions.
International sales. Net sales outside the U.S. accounted for 21% of segment sales in fiscal 2011 versus 20% in fiscal
2010. International sales of $21.3 million rose $4.2 million (25%) year-over-year led by strong Slingshot™ demand in
Canada. Economic growth and strong farm fundamentals in Argentina and Brazil drove strong overall demand in South
America. This growth was partially offset by a decrease in Australian sales due to weak market conditions.
Gross Margins. Gross margins of 45.1% in fiscal 2011 rose from 43.9% in fiscal 2010 due to the positive effect of higher
sales and strong operating leverage on profitability.
Operating expenses. Full-year operating expenses decreased from 14.1% of sales in fiscal 2010 to 14.0% in fiscal 2011.
Strong sales and growth opportunities drove a $1.1 million (16%) increase in selling expenses and research and
development expenses increased $0.7 million (14%) to support product development and strategic initiatives.

•

•

•

Fiscal 2010 net sales of $86.2 million decreased $16.9 million (16%) and operating income of $25.7 million was down $8.2 million
(24%) versus fiscal 2009. Lower sales and operating income were due primarily to a decrease in sales volume partially offset by
modest selling price increases.

A number of factors contributed to the drop in full-year comparative results:

•

•

•

•

Economic uncertainty. The government's calendar 2009 farm income forecast was significantly lower than 2008 actual
levels. Farm production costs declined from prior-year levels; however, they were outpaced by the decline in crop prices.
Expectations of lower farm income and economic uncertainty led growers and custom spray applicators to defer purchases.
These factors had a negative impact on substantially all of the segment's product categories.
New product sales. Fiscal 2010 new product sales decreased from one year earlier due to the highly successful fiscal
2009 launch of innovative field computers.
International sales. International sales of $17.1 million fell $1.7 million (9%) year-over-year. Net sales outside the U.S.
accounted for 20% of segment sales in fiscal 2010 versus 18% in fiscal 2009. Declines in some markets were partially
offset by expansion into regions not previously served.
Negative operating leverage. Gross margins of 43.9% in fiscal 2010 fell from 45.2% in fiscal 2009 reflecting the negative

17

                           
•

impact of falling sales and operating leverage on profitability.
Operating expenses. Full-year operating expenses increased to 14.1% of sales in fiscal 2010 from 12.3% in fiscal 2009.
Selling expenses decreased $0.5 million (7%) and lagged the drop in sales. Research and development expenses were
flat year-over-year.

Engineered Films
Engineered Films produces rugged reinforced plastic sheeting for industrial, construction, geomembrane and agricultural
applications.

Financial highlights for the fiscal years ended January 31,

2011
$ 105,838
22,708

dollars in thousands
Net sales
Gross profit
Gross margins
Operating income
Operating margins
(a)  Includes a $451 pre-tax gain on the disposition of assets.

21.5%

19,622

18.5%

$

(a)

% change

66%
75%

92%

$

$

2010
63,783
13,013

20.4%

10,232

16.0%

% change

(29)%
(10)%

(6)%

$

$

2009
89,858
14,502

16.1%

10,919

12.2%

Fiscal 2011 net sales of $105.8 million increased $42.1 million (66%) while operating income of $19.6 million was up $9.4 million
(92%) versus fiscal 2010.

Fiscal 2011 fourth quarter net sales of $24.3 million grew $7.6 million (45%) and operating income of $3.0 million rose $0.6
million (27%).

Several factors contributed to the strong full-year and fourth quarter comparative results:

•

•

•

•

Improved market conditions. Business activity and confidence rose as credit markets improved and asset values stabilized.
Crude oil prices rose to levels adequate to support increased drilling activity and strengthened energy market demand for
pit liners. Similarly, as credit began flowing and economic uncertainty diminished, the construction and agriculture
markets rose from recessionary levels.
Sales volume and selling prices. Input cost increases drove a 13% increase in selling prices. Sales volume, as measured
by pounds shipped, increased over 50%, as Engineered Films’ largest markets—energy and construction—rebounded
from prior year depressed levels. Recovery of crude oil prices from their lows in early calendar 2009 drove additional
oil and gas drilling activity and increased demand for pit liners as sales to the energy market more than doubled. Sales
of industrial and construction films rose double digits. Deliveries of agriculture films rose more than 60%. Sales of
FeedFresh™ silage covers gained traction due to healthy farm conditions and broadened appreciation of the value-added
benefits of this highly engineered film. Grain cover sales improved year-over-year due to strong yields and a short harvest
cycle.
Capacity Utilization. Full-year operating margins expanded from 16.0% to 18.5% as a result of improved capacity
utilization. Fourth quarter profit margins fell from 14.4% to 12.5% as a result of less favorable leverage and increased
purchases of outside materials due to capacity constraints caused by planned maintenance.
Operating expenses. Full-year operating expenses were 3.3% of sales in fiscal 2011 versus 4.4% in fiscal 2010. The
increase in selling expenses of $0.7 million (30%) lagged the 66% increase in sales. Research and development expenses
were flat year-over-year.

Fiscal 2010 net sales of $63.8 million decreased $26.1 million (29%) while operating income of $10.2 million was off $0.7 million
(6%) versus fiscal 2009. Lower sales and operating income reflected falling sales volume and selling prices.

The year-over-year change was driven primarily by the following factors:

•

•

Depressed markets. Dysfunctional credit markets and plunging asset values resulted in weak economic activity. Energy
prices plunged as a result of the reduction in economic activity, leading to the decline in the oil and gas exploration
market. Similarly, as the flow of credit slowed and economic uncertainty rose, the commercial construction markets
suffered. Agricultural commodity prices also fell sharply, resulting in a softening of the agricultural market. The impact
of the recession was felt across all of the division's markets, with sales to the two largest markets—energy and construction
—decreasing approximately 40% and 25%, respectively.
Sales volume and selling prices. Selling prices decreased approximately 16% and sales volume as measured by pounds

18

                           
•

shipped fell 17% year-over-year. These negative trends reflected market disruptions, competitive pricing pressures
stemming from excess industry capacity and lower resin costs due to relatively low natural gas prices.
Cost containment. Management responded quickly and decisively to the freefall in business activity experienced in the
fourth quarter of fiscal 2009. The necessary steps were taken to align the division with the weak business environment,
by tightly managing expenses and decreasing headcount.

• Margin preservation. Poor economic conditions, volatile material costs and competitive pricing pressures continued to
squeeze margins. However, the impact of these factors was more than offset by opportune purchases of prime grade resin
and cost containments. Consequently, gross margins increased from 16.1% to 20.4%.
Operating expenses. Full-year operating expenses increased to 4.4% of sales in fiscal 2010 from 4.0% in fiscal 2009.
Research and development expenses were flat year-over-year. Selling expenses of $2.4 million decreased 25% year-
over-year through reductions in personnel and promotional expenses. However, this lagged the 29% drop in sales.

•

Aerostar
Aerostar manufactures military parachutes, protective wear, custom-shaped inflatable products and high-altitude and tethered
aerostats for government and commercial research.

Financial highlights for the fiscal years ended January 31,

dollars in thousands
Net sales
Gross profit
Gross margins
Operating income
Operating margins

$

$

2011
48,787
12,475

25.6%
9,407
19.3%

% change

79%
88%

67%

$

$

2010
27,244
6,632
24.3%
5,634
20.7%

% change

0%
28%

34%

$

$

2009
27,186
5,189
19.1%
4,219
15.5%

Fiscal 2011 net sales of $48.8 million increased $21.5 million (79%) and operating income of $9.4 million grew $3.8 million
(67.0%) over fiscal 2010.

Fiscal 2011 fourth quarter net sales of $12.0 million increased $3.0 million (34%) and operating income of $2.3 million increased
$0.2 million (10%) versus fiscal 2010.

Fiscal 2011 full-year and fourth quarter comparative results were primarily attributable to the following:

•

•

Tethered aerostats. Aerostar capitalized on strong demand from the U.S. military for persistent ground surveillance
systems to be deployed in Afghanistan. This segment provides the helium filled blimp, along with the fiber optics and
deployment system. The blimp is then equipped with surveillance equipment and flown on a tether at over 1,500 feet
above ground level to enable persistent surveillance of a wide area.
Volatility in aerostat deliveries. Sequentially, fiscal 2011 quarterly sales of aerostats varied materially ($8.2 million in
the first quarter; $3.2 million in the second quarter; $7.4 million in the third quarter and $3.6 million in the fourth quarter)
as design changes and funding shifts have impacted the timing of deliveries.

• Military parachutes. Fiscal 2011 full-year and fourth quarter parachute revenue increased over 20% as the T-11 parachutes

•

•

ramped to full production and deliveries under the T-11 spares contract began.
Gross Margins. Full-year gross margins improved year-over-year. The negative effect of T-11 parachute start-up costs
in the first half of the year and increased overhead was partially offset by a more favorable product mix as the relative
contribution of tethered aerostats to total sales grew.
Operating expenses. Operating expenses of $3.1 million or 6.3% of sales increased $2.1 million from $1.0 million or
3.7% of sales as a result of higher selling expenses and significant investments in research and development primarily
to support aerostat development.

Fiscal 2010 net sales of $27.2 million were flat and operating income of $5.6 million grew $1.4 million (34%) over fiscal 2009.

Fiscal 2010 results were driven by the following:

•

Sales volumes. Flat year-over-year sales reflected increased deliveries of MC-6 Army parachutes, aerostats and research
balloons, offset by decreased deliveries of protective wear due to the completion of a large contract in January 2009.
• Margin expansion. The improvement in gross and operating margins came from increased parachute manufacturing
efficiencies. Final production runs and deliveries were made at the end of fiscal 2010 on the MC-6 parachute contract.
Fiscal 2010 was the most profitable year for the program, primarily due to the higher efficiency level attained.

19

                           
•

Operating expenses. Operating expenses were relatively flat year-over-year.

Electronic Systems
Electronic Systems is a total-solutions provider of electronics manufacturing services, primarily to North American original
equipment manufacturers.

Financial highlights for the fiscal years ended January 31,

dollars in thousands

2011

% change

2010

% change

2009

Net sales

Gross profit

Gross margins

Operating income

Operating margins

$

65,852

11,234

17.1%

4%

10%

$

63,525

10,258

16.1%

2%

42%

$

61,983

7,218

11.6%

$

9,917

10%

$

8,979

52%

$

5,926

15.1%

14.1%

9.6%

Fiscal 2011 net sales of $65.9 million increased $2.3 million (4%) and operating income of $9.9 million grew $0.9 million (10%)
from fiscal 2010.

Fiscal 2011 fourth quarter net sales of $13.7 million were flat and operating income of $1.7 million decreased $0.3 million (14%)
from fourth quarter fiscal 2010.

The following factors affected fiscal 2011 full-year results:

•

•

•

Sales volume. Fiscal 2011 revenue was positively impacted by avionics growth and increased sourcing of assemblies to
Applied Technology partially offset by weaker deliveries of circuit boards for secure communication devices.
Profit margins. Product mix had a favorable impact on full-year operating margins. Fourth quarter operating margins
of 12.2% were down from 14.2% in the fourth quarter of fiscal 2010 due to a less favorable mix and increased overhead
costs to compensate for supply chain weakness on flat sales volume.
Operating expenses. Fiscal 2011 operating expenses were relatively unchanged from fiscal 2010 levels.

Fiscal 2010 net sales of $63.5 million increased $1.5 million (2%) and operating income of $9.0 million grew $3.1 million 
(52%) from fiscal 2009.  

Fiscal 2010 full-year comparative results reflected the following:

•

Growth from existing customers. The rise in sales was attributable to higher deliveries of avionics and secure
communication electronics to meet increased demand from government agencies and the aerospace market, partially
offset by a smaller customer base.

• Margin expansion. Gross margins expanded as a result of positive operating leverage produced through increased sales
to existing customers, favorable product mix and cost controls—such as headcount reduction and facility consolidation.
Operating expenses. Operating expenses were relatively flat year over year.

•

Corporate Expenses (administrative expenses, income taxes and interest income and other, net)

dollars in thousands

Administrative expenses

Administrative expenses as a % of sales

Interest income and other, net

Effective tax rate

For the years ended January 31

$

$

2011

9,784

3.1%

79

32.8%

$

$

2010

7,407

3.1%

102

34.0%

$

$

2009

8,502

3.0%

507

34.4%

Administrative expenses increased 32% in fiscal 2011 compared with fiscal 2010, as a result of higher compensation expense due
to increased headcount and higher incentive compensation. Administrative expenses declined 13% in fiscal 2010 compared with
fiscal 2009, driven by headcount reductions and lower incentive compensation and legal expenses.

“Interest income and other, net" consists mainly of interest income, bank fees and foreign currency transaction gain or loss. The

20

                           
year-over-year variability is attributable primarily to a decrease in interest income due to lower interest rates and fluctuations in
exchange rates.

The fiscal 2011 effective tax rate was favorably affected by the U.S. federal tax deduction from income attributable to manufacturing
activities. Fourth quarter fiscal 2011 tax expense was favorably impacted by renewal of the U.S. research and development tax
credit in December 2010. The rate is expected to increase slightly in fiscal 2012.

OUTLOOK
Management believes double digit sales and profit growth for fiscal 2012 is achievable, building on strong fiscal 2011 results.

Fiscal 2010 cash preservation and cost containment strategies enabled management to reinvest across the company and return $34
million to shareholders in fiscal 2011 while maintaining substantial liquidity and a strong capital base. In fiscal 2012, management
plans to accelerate the rate of organic investment through increased research and development, and capital investments.
Management also continues to look for complementary acquisitions to augment existing products and markets, while supporting
growth in quarterly dividends. In the near-term, profit margins could be pressured but these investments are intended to position
the company for long-term growth.

Applied Technology
Management will continue to make significant investments in product development and global expansion and is committed to
building on prior year investments in SST and Ranchview. The development of an industry-leading decision-support system helps
position Applied Technology as a premier total precision solutions provider (GPS steering devices, planting and spraying controls,
data collection, transmission, storage and analysis). Applied Technology's strategy of integrate, inform and innovate along with
strong brand recognition, ease of use, product localization and industry leading service creates strong growth opportunities.
Worldwide agriculture conditions are expected to remain healthy for this segment, with rising global demand for food, heightened
environmental concerns and broadening recognition of Raven's suite of productivity tools as a cost-effective investment supporting
management's outlook for profit growth that could approach the 20% range.

Engineered Films
The addition of new extrusion equipment in the second half of fiscal 2012 is expected to increase annual capacity by approximately
25%. This equipment will improve sales opportunities by adding both new capacity and capabilities to this segment. Additional
depreciation and new product introduction costs will partially offset the positive impact of the higher pounds produced until new
extrusion capacity is fully utilized. This ramp-up period has typically taken 2-3 years, depending on market conditions.

In addition, profit margins are highly dependent on the ratio of selling prices to input costs. The selling price of blown films is
largely driven by competitive pricing pressure, capacity utilization and market dynamics—supply and demand. Plastic resin—a
derivative of natural gas and oil—is the primary component of extruded films. Management anticipates continuing demand for
pit liners for oil exploration, geomembrane products for lining and capping landfills, water canals and reservoirs and to build on
its success with highly engineered films such as FeedFresh™ silage covers and VaporBlock Plus™ radon barriers. Double digit
growth is possible, if management is able to bring the new equipment on line and exploit its new capabilities in the second half
of the year.

Aerostar
Management projects strong sales growth for the first half of the coming year. Tethered aerostat systems deployed in Afghanistan
have promoted the safety of U.S. troops by successfully providing continuous wide-area surveillance of insurgents. Management
is optimistic about new opportunities in tethered aerostats and anticipates follow-on opportunities to provide cost-effective
persistent surveillance for the military. As in this past year, deliveries could vary significantly by quarter as follow-on orders are
dependent on the government funding process. Management also sees opportunities for growth under existing government
contracts for military parachutes and new contracts for protective wear. The engineering knowledge and manufacturing technology
gained from these relationships along with expertise in sewing and sealing specialty fabrics will help solidify Aerostar's competitive
advantage. Additional investment in product and market development is expected to partially offset the impact of sales growth,
but profit growth in the 15-20% range is possible.

Electronic Systems
Management looks at Electronic Systems as a complementary business to its growth divisions: Engineered Films, Aerostar and
especially Applied Technology. This business carries technical expertise that support the efforts of its sister divisions and provides
electronic manufacturing services to low-volume high-mix customers that require high levels of service and engineering support.
Management anticipates adding an additional customer in fiscal 2012, but believes this growth will be more than offset by lower
avionics sales. The mid- to long-term growth strategy is predicated on the development of proprietary products, expansion of the
customer base and continued in-sourcing of assemblies for Raven's other divisions. Electronic Systems Division results for fiscal

21

                           
2012 are expected to be roughly flat or somewhat lower than in fiscal 2011.

LIQUIDITY AND CAPITAL RESOURCES
The company's balance sheet continues to reflect significant liquidity and a strong capital base. Management focuses on the
current cash balance and operating cash flows in considering liquidity, as operating cash flows have historically been Raven's
primary source of liquidity. Management expects that current cash, combined with the generation of positive operating cash
flows, will be sufficient to fund the company's operating, investing and financing activities.

Raven's cash needs are seasonal, with working capital demands strongest in the first quarter. As a result, the discussion of trends
in operating cash flows focuses on the primary drivers of year-over-year variability in working capital.

Cash, cash equivalents and short-term investments totaled $38.6 million at January 31, 2011, a $5.1 million decrease from $43.7
million on the same date in 2010. In September 2010, the company paid a special cash dividend of $22.5 million.

Raven has an uncollateralized credit agreement that provides an $8.0 million line of credit, with a balance of zero at January 31,
2011. The line of credit is reduced by outstanding letters of credit totaling $1.3 million as of January 31, 2011. The credit line,
which matures on July 1, 2011, is expected to be renewed during fiscal 2012.

Operating Activities
Operating cash flows result primarily from cash received from customers, which is offset by cash payments for inventories, services,
employee compensation and income taxes. Management evaluates working capital levels through the computation of average days
sales outstanding and inventory turnover. Average days sales outstanding is a measure of the company's efficiency in enforcing
its credit policy. The inventory turnover ratio is a metric used to evaluate the effectiveness of inventory management, with further
consideration given to balancing the disadvantages of excess inventory with the risk of delayed customer deliveries.

Cash provided by operating activities was $42.1 million in fiscal 2011 compared with $47.6 million in fiscal 2010. The decrease
in operating cash flows is the result of increased working capital to support growth, partially offset by higher company earnings.

Inventory consumed $9.2 million of cash in fiscal 2011 versus cash generated of $1.6 million in fiscal 2010 reflecting higher raw
material costs, higher forecasted demand, delayed deliveries at Electronic Systems and purchases of plastic resins at Engineered
Films in anticipation of price increases. Similarly, accounts receivable consumed cash of $5.5 million in fiscal 2011 versus cash
generated of $6.3 million in fiscal 2010, reflecting higher receivables associated with sales growth—particularly sales of engineered
films and tethered aerostats. The company continues to focus on disciplined inventory management (inventory turnover of 5.6X
in fiscal 2011 versus 5.3X in fiscal 2010) and improved cash collections (average days sales outstanding of 48 days in fiscal 2011
versus 52 days in fiscal 2010). Year-over-year variability in accounts payable and accrued liabilities generated $7.1 million in
cash, as compared with cash inflows of $2.4 million in fiscal 2010. This reflected an increase in accounts payable commensurate
with the rise in inventory and higher incentive compensation accruals associated with strong profits. Bad debt expense was not
material for both fiscal 2011 and 2010.

In fiscal 2010, reductions in inventory and accounts receivable generated $7.9 million in cash versus cash consumed of $4.2 million
in fiscal 2009. Lower business levels, disciplined inventory management (inventory turnover of 5.3X in fiscal 2010 versus 5.2X
in fiscal 2009) and improved cash collections (average days sales outstanding of 52 days in fiscal 2010 versus 54 days in fiscal
2009) resulted in strong operating cash flows. Additionally, year-over-year variability in accounts payable generated $2.9 million
in cash, as compared with $1.0 million in fiscal 2009, due to more favorable payment terms. This favorable cash impact was
partially offset by a decrease in accrued liabilities, which reflected lower compensation accruals and the acceleration of a $1.1
million cash contribution to the employee 401(k) plan, due to a change in the plan design. Fiscal 2010 bad debt recoveries of $0.2
million compared favorably to prior-year expense of $0.6 million, reflecting lower sales and more stable economic conditions—
particularly related to the company's international exposure.

Investing Activities
Cash used in investing activities totaled $11.4 million in fiscal 2011, $13.4 million in fiscal 2010 and $7.0 million in fiscal 2009.
The fiscal 2011 decrease from the prior year reflects a $10.7 million increase in capital expenditures offset by a $5.0 million
decrease in net purchases of short-term investments, proceeds of $0.9 million on the disposition of an Engineered Films warehouse
and $6.5 million of cash outlays in fiscal 2010 for the SST and Ranchview investments.

The increase in cash invested between fiscal 2010 and 2009 was the result of a $4.5 million increase in net purchases of short-
term investments and $6.5 million of cash outlays for the SST and Ranchview investments, partially offset by a $4.7 million
reduction in capital expenditures.

22

                           
Management anticipates record capital spending in fiscal 2012—in the $30 million range —as management sees opportunities to
earn attractive returns on invested capital through organic investments. In addition, management will evaluate strategic acquisitions
that result in expanded capabilities and solidify competitive advantages.

Financing Activities
Cash used in financing activities is primarily for dividend payments and repurchases of common stock.

Financing activities consumed cash of $33.8 million in fiscal 2011 compared with $9.9 million in fiscal 2010 and $37.0 million
in fiscal 2009.

In fiscal 2011, the company paid quarterly dividends totaling $11.5 million, or 64 cents per share, and paid a special dividend of
$22.5 million, or $1.25 per share.

In fiscal 2010, the company paid quarterly dividends totaling $9.9 million, or 55 cents per share.

In fiscal 2009, the company paid quarterly dividends totaling $9.4 million, or 52 cents per share; paid a special dividend of $22.5
million, or $1.25 per share and repurchased $5.2 million of stock.

OFF-BALANCE SHEET ARRANGEMENTS AND CONTRACTUAL OBLIGATIONS
As of January 31, 2011, the company is obligated to make cash payments in connection with its non-cancelable operating leases
for facilities and equipment and unconditional purchase obligations—primarily for raw materials—in the amounts listed below.
The company has no off-balance sheet debt or other unrecorded obligations other than the items noted in the following table. In
addition to the commitments noted there, standby letters of credit totaling $1.3 million have been issued, primarily to support self-
insured workers compensation bonding requirements. In the event the bank chooses not to renew the company's line of credit, the
letters of credit would cease and alternative methods of support for the insurance obligations would be necessary, would be more
expensive and would require additional cash outlays. Management believes the chances of this are remote.

A summary of the obligations and commitments at January 31, 2011 and for the next five years is shown below.

dollars in thousands
Contractual Obligations:
Line of credit(a) 

Operating leases

Postretirement benefits

Unconditional purchase obligations
Uncertain tax positions(b) 

Total

Less than
1 year

1-3
years

3-5
years

More than
5 years

$

—

$

—

$

—

$

—

$

355

5,969

56,812

—

237

212

56,812

—

$ 63,136

$ 57,261

$

118

460

—

—

578

—

504

—

—

504

$

—

—

4,793

—

—

$

4,793

(a)

(b)

$8.0 million line bears interest at 4.0% as of January 31, 2011 and expires July 2011. The line of credit is reduced by outstanding letters
of credit totaling $1.3 million.

The total liability for uncertain tax positions at January 31, 2011, was $4.2 million. The company is not able to reasonably estimate the
timing of future payments relating to non-current tax benefits.

CRITICAL ACCOUNTING ESTIMATES
Critical accounting policies are those that require the application of judgment when valuing assets and liabilities on the company's
balance sheet. These policies are discussed below, because a fluctuation in actual results versus expected results could materially
affect operating results and because the policies require significant judgments and estimates to be made. Accounting related to
these policies is initially based on best estimates at the time of original entry in the accounting records. Adjustments are periodically
recorded when the company's actual experience differs from the expected experience underlying the estimates. These adjustments
could be material if experience were to change significantly in a short period of time. The company does not enter into derivatives
or other financial instruments for trading or speculative purposes. However, Raven has used derivative financial instruments to
manage the economic impact of fluctuations in currency exchange rates on transactions that are denominated in currency other
than its functional currency, which is the U.S. dollar. The use of these financial instruments had no material effect on the company's
financial condition, results of operations or cash flows.

23

                           
Inventories
The company estimates inventory valuation each quarter. Typically, when a product reaches the end of its lifecycle, inventory
value declines slowly or the product has alternative uses. Management uses its manufacturing resources planning data to help
determine if inventory is slow-moving or has become obsolete due to an engineering change. The company closely reviews items
that have balances in excess of the prior year's requirements, or that have been dropped from production requirements. Despite
these reviews, technological or strategic decisions made by management or Raven's customers may result in unexpected excess
material. Electronic Systems typically has recourse to customers for obsolete or excess material. When Electronic Systems
customers authorize inventory purchases—especially with long lead-time items—they are required to take delivery of unused
material or compensate the company accordingly. In every Raven operating unit, management must manage obsolete inventory
risk. The accounting judgment ultimately made is an evaluation of the success that management will have in controlling inventory
risk and mitigating the impact of obsolescence when it does occur.

Warranties
Estimated warranty liability costs are based on historical warranty costs and average time elapsed between purchases and returns
for each business segment. Warranty issues that are unusual in nature are accrued for individually.

Allowance for Doubtful Accounts
Determining the level of the allowance for doubtful accounts requires management's best estimate of the amount of probable credit
losses based on historical writeoff experience by segment and an estimate of the collectibility of any known problem accounts.
Factors that are considered beyond historical experience include the length of time the receivables are outstanding, the current
business climate and the customer's current financial condition.

Revenue Recognition
Estimated returns or sales allowances are recognized upon shipment of a product. The company sells directly to customers or
distributors that incur the expense and commitment for any post-sale obligations beyond stated warranty terms.

Goodwill and Long-lived Assets
Management assesses goodwill for impairment annually—or more frequently if events or changes in circumstances indicate that
an asset might be impaired—using fair value measurement techniques. For goodwill, Raven performs impairment reviews by
reporting units which are the company's reportable segments.

In the first step of goodwill impairment testing, the corporate discount rate is calculated so that the discounted cash flows are equal
to Raven's net enterprise value. The corporate discount rate is then increased when evaluating any individual reporting unit due
to any additional risk factors inherent within the unit versus the corporation as a whole. A discounted cash flow analysis is then
completed for the reporting unit using the adjusted discount rate. The discounted cash flow assumptions primarily include forecasted
sales and costs and the discount rate. Management evaluates the merits of each significant assumption used to determine the fair
value of the reporting unit.

The estimated fair value of the reporting unit is then compared with its net assets. If the estimated fair value of the reporting unit
is less than the net assets of the reporting unit, an impairment loss is possible and a more refined measurement of the impairment
loss would take place. This is the second step of the goodwill impairment testing, in which management may use market comparisons
and recent transactions to assign the fair value of the reporting unit to all of the assets and liabilities of that unit. The valuation
methodologies in both steps of goodwill impairment testing use significant estimates and assumptions, which include projected
future cash flows (including timing and the risks inherent in future cash flows), perpetual growth rates and determination of
appropriate market comparables.

For long-lived assets, including intangibles; investments in affiliates; and property, plant and equipment, management tests for
recoverability whenever events or changes in circumstances indicate that the asset's carrying amount may not be recoverable.
Property, plant and equipment are depreciated over the estimated lives of the assets using accelerated methods, which reduces the
likelihood of an impairment loss. Management periodically discusses any significant changes in the utilization of long-lived assets,
which may result from—but are not limited to—an adverse change in the asset's physical condition or a significant adverse change
in the business climate. For purposes of recognition and measurement of an impairment loss, a long-lived asset is grouped with
other assets and liabilities at the lowest level for which identifiable cash flows are largely independent of the cash flows of other
assets and liabilities. An impairment loss is recognized when the carrying amount of an asset exceeds the estimated undiscounted
cash flows used in determining its fair value.

Uncertain Tax Positions
Accounting for tax positions requires judgments, including estimating reserves for uncertainties associated with the interpretation

24

                           
of income tax laws and regulations and the resolution of tax positions with tax authorities after discussions and negotiations. The
ultimate outcome of these matters could result in material favorable or unfavorable adjustments to the consolidated financial
statements.

NEW ACCOUNTING STANDARDS

In December 2010, the Financial Accounting Standards Board issued guidance on goodwill impairment testing. This guidance
modifies the first step of the goodwill impairment test to include reporting units with zero or negative carrying amounts. For these
reporting units, the second step of the goodwill impairment test shall be performed to measure the amount of impairment loss, if
any, when it is more likely than not that a goodwill impairment exists. The guidance is effective for fiscal years and interim periods
beginning after December 15, 2010. The adoption of this guidance on February 1, 2011, is not expected to have a material impact
on the company's consolidated results of operation, financial condition or cash flows.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The exposure to market risks pertains mainly to changes in interest rates on cash and cash equivalents and short-term investments.
The company has no debt. The company does not expect operating results or cash flows to be significantly affected by changes
in interest rates. Additionally, the company does not enter into derivatives or other financial instruments for trading or speculative
purposes. However, the company does utilize derivative financial instruments to manage the economic impact of fluctuation in
foreign currency exchange rates on those transactions that are denominated in currency other than its functional currency, which
is the U.S. dollar. The use of these financial instruments had no material effect on the company's financial condition, results of
operations or cash flows.

The company's subsidiaries that operate outside the United States use their local currency as the functional currency. The functional
currency is translated into U.S. dollars for balance sheet accounts using the period-end exchange rates, and average exchange rates
for the statement of income. Adjustments resulting from financial statement translations are included as cumulative translation
adjustments in accumulated other comprehensive income (loss) within shareholders' equity. Foreign currency transaction gains
or losses are recognized in the period incurred and are included in "interest income and other, net" in the Consolidated Statements
of Income. Foreign currency fluctuations had no material effect on the company's financial condition, results of operations or
cash flows.

25

                           
ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Index to Financial Statements

Management's Report on Internal Control Over Financial Reporting

Report of Independent Registered Public Accounting Firm

Consolidated Financial Statements

Consolidated Balance Sheets

Consolidated Statements of Income

Consolidated Statements of Shareholders' Equity and Comprehensive Income

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Quarterly Information (Unaudited) - included in Item 5 on page 10

Page(s)

27

28

29

30

31

32

33

10

26

                           
MANAGEMENT'S REPORT ON INTERNAL CONTROL
OVER FINANCIAL REPORTING

Our management is responsible for establishing and maintaining effective internal control over financial reporting as defined in
Rule 13a-15(f) of the Securities Exchange Act of 1934. Our internal control over financial reporting is a process designed to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles. Our internal control over financial reporting includes those
policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of our assets; (ii) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles and that our receipts and
expenditures are being made only in accordance with authorizations of our management and directors; and (iii) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could have
a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management has assessed our internal control over financial reporting in relation to criteria described in Internal Control - Integrated
Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this assessment using
those criteria, we concluded that, as of January 31, 2011, our internal control over financial reporting was effective.

The effectiveness of our
reporting as of January 31, 2011, has been audited by
PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which appears on the
next page.

internal control over

financial

Daniel

A. Rykhus

/s/
Daniel A. Rykhus
President & Chief Executive Officer

March 31, 2011

Thomas Iacarella 

/s/
Thomas Iacarella 
Vice President & Chief Financial Officer

27

REPORT OF INDEPENDENT REGISTERED 
PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of Raven Industries, Inc.:

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of income, of shareholders'
equity and comprehensive income and of cash flows present fairly, in all material respects, the financial position of Raven Industries,
Inc. and its subsidiaries (the "Company") at January 31, 2011, 2010 and 2009 and the results of their operations and their cash
flows for each of the three years in the period ended January 31, 2011 in conformity with accounting principles generally accepted
in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control
over financial reporting as of January 31, 2011 based on criteria established in Internal Control - Integrated Framework issued
by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company's management is responsible
for these financial statements, for maintaining effective internal control over financial reporting and for its assessment of the
effectiveness of internal control over financial reporting, included in Management's Report on Internal Control over Financial
Reporting on the preceding page. Our responsibility is to express opinions on these financial statements and on the Company's
internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards
of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits
to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective
internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting
principles used and significant estimates made by management and evaluating the overall financial statement presentation. Our
audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting,
assessing the risk that a material weakness exists and testing and evaluating the design and operating effectiveness of internal
control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the
circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability
of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted
accounting principles. A company's internal control over financial reporting includes those policies and procedures that (i) pertain
to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets
of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company's assets that
could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

PricewaterhouseCoopers LLP

/s/
PricewaterhouseCoopers LLP

Minneapolis, Minnesota
March 31, 2011

28

RAVEN INDUSTRIES, INC.
CONSOLIDATED BALANCE SHEETS

(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

ASSETS
Current assets

Cash and cash equivalents
Short-term investments
Accounts receivable, net
Inventories
Deferred income taxes
Other current assets

Total current assets

Property, plant and equipment, net
Goodwill
Other assets, net

Total assets

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities

Accounts payable
Accrued liabilities
Customer advances

Total current liabilities

Other liabilities

Commitments and contingencies

2011

As of January 31
2010

2009

$

$

$

37,563
1,000
39,967
43,679
2,733
3,239

$

40,684
3,000
34,327
34,475
2,471
2,790

128,181

117,747

41,522
10,777
7,280
187,760

16,715
16,096
1,524

34,335

12,211

$

$

33,029
10,699
8,834
170,309

12,398
12,256
1,306

25,960

11,098

$

$

$

16,267
—
40,278
35,977
2,542
3,009

98,073

35,880
7,450
3,012
144,415

9,433
13,281
608

23,322

7,537

Shareholders' equity

141,214

133,251

113,556

Common shares, par value $1.00 per share
Authorized – 100,000
Outstanding – 2011: 18,062; 2010: 18,030; 2009: 18,012

Total liabilities and shareholders' equity

$

187,760

$

170,309

$

144,415

The accompanying notes are an integral part of the consolidated financial statements.

29

                           
RAVEN INDUSTRIES, INC.
CONSOLIDATED STATEMENTS OF INCOME

(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Net sales

Cost of sales

Gross profit

Research and development expenses

Selling, general and administrative expenses

Gain on disposition of assets

Operating income

Interest income and other, net

Income before income taxes

Income taxes

Net income

Net income per common share:

- Basic

- Diluted

The accompanying notes are an integral part of the consolidated financial statements.

For the years ended January 31

2011

2010

2009

$

314,708

$

237,782

$

279,913

223,279

169,930

206,465

91,429

7,604

24,073

(451)

67,852

5,843

18,789

—

73,448

5,848

21,206

—

60,203

43,220

46,394

(79)

(102)

(507)

60,282

19,745

40,537

2.24

2.24

$

$

$

43,322

14,748

28,574

1.58

1.58

$

$

$

46,901

16,131

30,770

1.71

1.70

$

$

$

30

                           
RAVEN INDUSTRIES, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY AND
COMPREHENSIVE INCOME

(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

$1 Par
common
stock

Paid-in
capital

Treasury stock
Cost

Shares

Retained
earnings

Accumulated

other

comprehensive

income (loss)

Total

Balance January 31, 2008

$

32,408

$

3,436

(14,288)

$

(48,182)

$

132,219

$ (1,606)

$

118,275

Net income

Postretirement benefits, net of $375 income tax

Foreign currency translation

Total comprehensive income

Dividends ($.52 per share)

Dividends (special—$1.25 per share)

Purchase of stock

—

—

—

—

—

—

—

—

—

7

18

—

Stock surrendered upon exercise of stock options

(34)

(1,258)

Employees' stock options exercised

Share-based compensation

Tax benefit from exercise of stock options

83

4

—

1,176

1,024

128

—

—

—

—

—

—

—

—

—

—

(161)

(5,180)

—

—

—

—

—

—

—

—

30,770

—

—

(9,381)

(22,528)

—

—

—

—

—

—

698

(246)

—

—

—

—

—

—

—

30,770

698

(246)

31,222

(9,374)

(22,510)

(5,180)

(1,292)

1,259

1,028

128

Balance January 31, 2009

32,461

4,531

(14,449)

(53,362)

131,080

(1,154)

113,556

Net income

Postretirement benefits, net of ($122) income tax

Foreign currency translation

Total comprehensive income

Dividends ($.55 per share)

Stock surrendered upon exercise of stock options

Employees' stock options exercised

Share-based compensation

Tax cost from exercise of stock options

—

—

—

—

(51)

65

3

—

—

—

—

11

(1,319)

1,374

1,031

(24)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

28,574

—

—

(9,922)

—

—

—

—

—

(226)

179

—

—

—

—

—

28,574

(226)

179

28,527

(9,911)

(1,370)

1,439

1,034

(24)

Balance January 31, 2010

32,478

5,604

(14,449)

(53,362)

149,732

(1,201)

133,251

Net income

Postretirement benefits, net of ($25) income tax

Foreign currency translation

Total comprehensive income

Dividends ($.64 per share)

Dividends (special—$1.25 per share)

Stock surrendered upon exercise of stock options

Employees' stock options exercised

Share-based compensation

Tax benefit from exercise of stock options

—

—

—

—

—

(79)

112

—

—

—

—

—

17

32

(3,038)

3,257

1,179

9

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

40,537

—

—

(11,563)

(22,581)

—

—

—

—

—

(46)

127

—

—

—

—

—

—

40,537

(46)

127

40,618

(11,546)

(22,549)

(3,117)

3,369

1,179

9

Balance January 31, 2011

$

32,511

$

7,060

(14,449)

$

(53,362)

$

156,125

$ (1,120)

$

141,214

The accompanying notes are an integral part of the consolidated financial statements.

31

                           
RAVEN INDUSTRIES, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS

(IN THOUSANDS)

For the years ended January 31

2011

2010

2009

$

40,537

$

28,574

$

30,770

6,512

1,119
(451)
274
(195)
—
423

1,179
(7,273)
(40)
42,085

(13,972)
(1,700)
3,700

—
(399)
888

65
(11,418)

(34,095)
—
9

252
(33,834)

46

(3,121)
40,684
37,563

6,611

497

—

94
(10)
(183)
95

1,034

10,935
(4)
47,643

(3,302)
(3,500)
500
(5,000)
(2,000)
—
(94)
(13,396)

(9,911)
—

—

44
(9,867)

37

24,417

16,267

40,684

7,345

413

—

—

—

629

216

1,028
(1,346)
(18)
39,037

(8,001)
(2,100)
3,600

—
(488)
—
(11)
(7,000)

(31,884)
(5,180)
128
(33)
(36,969)

(73)

(5,005)
21,272

16,267

$

$

Cash flows from operating activities:

Net income

Adjustments to reconcile net income to net cash provided by operating
activities:

Depreciation

Amortization of intangible assets

Gain on disposition of assets

Change in fair value of acquisition-related contingent consideration

Earnings of equity investee

Provision for losses on accounts receivable, net of recoveries

Deferred income taxes

Share-based compensation expense

Change in operating assets and liabilities

Other operating activities, net

Net cash provided by operating activities

Cash flows from investing activities:

Capital expenditures

Purchases of short-term investments

Sales of short-term investments

Purchase of equity investment

Payments related to business acquisitions

Proceeds from disposition of assets

Other investing activities, net

Net cash used in investing activities

Cash flows from financing activities:

Dividends paid

Purchases of treasury stock

Excess tax benefit on stock option exercises

Other financing activities, net

Net cash used in financing activities

Effect of exchange rate changes on cash

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

$

The accompanying notes are an integral part of the consolidated financial statements.

32

                           
RAVEN INDUSTRIES, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

NOTE 1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Principles of Consolidation
The consolidated financial statements include the accounts of Raven Industries, Inc. and its wholly owned subsidiaries (the company
or Raven). The company is an industrial manufacturer providing a variety of products to customers within the industrial, agricultural,
construction and military/aerospace markets, primarily in North America. Raven operates three divisions (Applied Technology,
Engineered Films and Electronic Systems) in addition to four wholly owned subsidiaries: Aerostar International, Inc. (Aerostar);
Raven Industries Canada, Inc. (Raven Canada); Raven Industries GmbH (Raven GmbH); and Raven Industries Australia Pty Ltd
(Raven Australia). Intercompany balances and transactions have been eliminated in consolidation.

Investments in Affiliate
An affiliate investment over which the company has significant influence, but neither a controlling interest nor a majority interest
in the risks or rewards of the investee, is accounted for using the equity method. The investment balance is included in “other
assets, net,” while the company's share of the investee's results of operations is included in “interest income and other, net.” The
company considers whether the value of any of its equity method investments has been impaired whenever adverse events or
changes in circumstances indicate that recorded values may not be recoverable. If the company considered any such decline to be
other than temporary (based on various factors, including historical financial results, product development activities and the overall
health of the affiliate's industry), a write-down would be recorded.

Use of Estimates
Preparing the financial statements in conformity with accounting principles generally accepted in the United States of America
requires management to make certain estimates and assumptions. These affect the reported amounts of assets and liabilities as of
the date of the financial statements, and the reported amounts of revenues and expenses during the reporting periods. Actual results
could differ from these estimates.

Foreign Currency
The company's subsidiaries that operate outside the United States use the local currency as their functional currency. The functional
currency is translated into U.S. dollars for balance sheet accounts using the period-end exchange rates and average exchange rates
for the statement of income. Adjustments resulting from financial statement translations are included as foreign currency translation
adjustments in “accumulated other comprehensive income (loss)” within shareholders' equity. Foreign currency transaction gains
or losses are recognized in the period incurred and are included in “interest income and other, net” in the Consolidated Statements
of Income.

Cash and Cash Equivalents
The company considers all highly liquid instruments with original maturities of three or fewer months to be cash equivalents.
Cash and cash equivalent balances are principally concentrated in checking, money market and savings accounts with Wells Fargo
Bank; Wells Fargo Brokerage Services, LLC. and Merrill Lynch & Co. (Bank of America).

Accounts Receivable and Allowance for Doubtful Accounts
Trade accounts receivable are recorded at the invoiced amount and do not bear interest. The allowance for doubtful accounts is
the company's best estimate of the amount of probable credit losses. This is based on historical writeoff experience by segment
and an estimate of the collectibility of any known problem accounts.

Inventory Valuation
Inventories are stated at the lower of cost or market, with cost determined on the first-in, first-out basis. Market value encompasses
consideration of all business factors including price, contract terms and usefulness.

Property, Plant and Equipment
Property, plant and equipment are stated at cost and are depreciated over the estimated useful lives of the assets using accelerated
methods. The estimated useful lives used for computing depreciation are as follows:

33

                           
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Building and improvements
Manufacturing equipment by segment

Applied Technology
Engineered Films
Aerostar
Electronic Systems

Furniture, fixtures, office equipment and other

15 - 39 years

3 -   5 years
5 - 12 years
3 -   5 years
3 -   5 years
3 -   7 years

Maintenance and repairs are charged to expense in the year incurred, and renewals and betterments are capitalized. The cost and
related accumulated depreciation of assets sold or disposed of are removed from the accounts and the resulting gain or loss is
reflected in operations.

The company capitalizes certain costs incurred in connection with developing or obtaining internal-use software in accordance
with the accounting guidance for such costs. Capitalized software costs totaled $1,280 in fiscal 2011, $914 in fiscal 2010 and $297
in fiscal 2009. The costs are included in “Property, Plant and Equipment, net” on the Consolidated Balance Sheets. Software costs
that do not meet capitalization criteria are expensed as incurred. Amortization expense related to capitalized software is included
in depreciation. Included in accounts payable at January 31, 2011 was $2,181 related to capital expenditures. Comparable amounts
for 2010 and 2009 were not significant.

Intangible Assets
Intangible assets, primarily comprised of technologies acquired through acquisition, are recorded at cost and are presented net of
accumulated amortization. Amortization is computed on a straight-line basis over estimated useful lives ranging from 3 to 20
years. The straight-line method of amortization reflects an appropriate allocation of the cost of the intangible assets to earnings
in each reporting period.

Goodwill
Raven recognizes goodwill as the excess cost of an acquired business over the net amount assigned to assets acquired and liabilities
assumed. For business combinations prior to February 1, 2009, earn-out payments to sellers are added to goodwill when payable
under the terms of the purchase agreement. For business combinations after February 1, 2009, earn-out payments are accrued at
fair value as of the purchase date, and payments reduce the accrual without affecting goodwill. Any change in the fair value of
the contingent consideration after the acquisition date is recognized in the statements of income. Goodwill is tested for impairment
on an annual basis during the fourth quarter and between annual tests whenever a triggering event indicates there is an impairment.
Impairment tests of goodwill are performed at the reporting unit level. Fair values are estimated based on discounted cash flows
and are compared with the corresponding carrying value of the reporting unit. If the fair value of the reporting unit is less than the
carrying amount, the amount of the impairment loss must be measured and then recognized to the extent the carrying value exceeds
the implied fair value.

Long-Lived Assets
The company periodically assesses the recoverability of long-lived and intangible assets. An impairment loss is recognized when
the carrying amount of an asset exceeds the estimated undiscounted cash flows used in determining the fair value of the assets.
The amount of the impairment loss to be recorded is calculated by the excess of the asset's carrying value over its fair value.

Insurance Obligations
Raven employs insurance policies to cover workers' compensation and general liability costs. Liabilities are accrued related to
claims filed and estimates for claims incurred but not reported. To the extent these obligations are expected to be reimbursed by
insurance, the expected insurance policy benefit is included as a component of “other current assets.”

Contingencies
The company is involved as a defendant in lawsuits, claims or disputes arising in the normal course of business. An estimate of
the loss on these matters is charged to operations when it is probable that an asset has been impaired or a liability has been incurred,
and the amount of the loss can be reasonably estimated. While the settlement of any claims cannot be determined at this time,
management believes that any liability resulting from these claims will be substantially covered by insurance. Accordingly,
management does not believe that the ultimate outcome of these matters will have a significant impact on its results of operations,
financial position or cash flows.

Revenue Recognition
Raven recognizes revenue when products are shipped because there is persuasive evidence of an arrangement, the sales price is
determinable, collectability is reasonably assured and delivery has occurred. The company sells directly to customers or distributors

34

    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

who incur the expense and commitment for any post-sale obligations beyond stated warranty terms. Estimated returns, sales
allowances or warranty charges are recognized upon shipment of a product. Shipping and handling costs are classified as a
component of “cost of sales.”

Operating Expenses
The primary types of operating expenses are classified in the income statement as follows:

Cost of sales
Direct material costs
Material acquisition and handling costs
Direct labor
Factory overhead including depreciation
Inventory obsolescence
Product warranties

Research and development
expenses
Personnel costs
Professional service fees
Material and supplies
Facility allocation

Selling, general and administrative expenses
Personnel costs
Professional service fees
Advertising
Promotions
Information technology equipment depreciation
Office supplies

The company's gross margins may not be comparable to industry peers due to variability in the classification of these expenses
across the industries in which the company operates.

Warranties
Accruals necessary for product warranties are estimated based on historical warranty costs and average time elapsed between
purchases and returns for each division. Additional accruals are made for any significant, discrete warranty issues.

Share-Based Compensation
The company records compensation expense related to its share-based compensation plans using the fair value method.

Income Taxes
Deferred income taxes reflect temporary differences between assets and liabilities reported on the company's balance sheet and
their tax bases. These differences are measured using enacted tax laws and statutory tax rates applicable to the periods when the
temporary differences will affect taxable income. Deferred tax assets are reduced by a valuation allowance to reflect realizable
value, when necessary. Accruals are maintained for uncertain tax positions.

New Accounting Standards
In December 2010, the Financial Accounting Standards Board issued guidance on goodwill impairment testing. This guidance
modifies the first step of the goodwill impairment test to include reporting units with zero or negative carrying amounts. For these
reporting units, the second step of the goodwill impairment test shall be performed to measure the amount of impairment loss, if
any, when it is more likely than not that a goodwill impairment exists. The guidance is effective for fiscal years and interim periods
beginning after December 15, 2010. The adoption of this guidance on February 1, 2011, is not expected to have a material impact
on the company's consolidated results of operation, financial condition or cash flows.

35

    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

NOTE 2

SELECTED BALANCE SHEET INFORMATION

Following are the components of selected balance sheet items:

As of January 31

2011

2010

2009

$

$

$

$

$

$

$

$

$

$

$

$

$

$

40,267
(300)
39,967

7,994
5,424
30,261
43,679

1,909
1,330
3,239

1,798
24,972
75,310
(60,558)
41,522

3,200
1,660
(3,275)
1,585
4,728
924
43
7,280

3,264
3,186
253
3,356
1,627
1,437
1,453
1,520
16,096

5,757
2,230
4,224
12,211

$

$

$

$

$

$

$

$

$

$

$

$

$

$

34,624
(297)
34,327

6,283
4,172
24,020
34,475

2,300
490
2,790

1,227
22,973
64,119
(55,290)
33,029

3,200
1,633
(2,648)
2,185
5,010
1,580
59
8,834

1,148
2,693
180
3,959
217
1,259
1,574
1,226
12,256

5,283
2,301
3,514
11,098

$

$

$

$

$

$

$

$

$

$

$

$

$

$

40,891
(613)
40,278

6,062
3,258
26,657
35,977

2,119
890
3,009

1,227
22,593
62,504
(50,444)
35,880

2,300
1,314
(2,143)
1,471
—
1,482
59
3,012

1,891
2,581
1,333
3,615
436
1,004
1,266
1,155
13,281

4,637
—
2,900
7,537

Accounts receivable, net:
Trade accounts
Allowance for doubtful accounts

Inventories:

Finished goods
In process
Materials

Other current assets:

Insurance policy benefit
Prepaid expenses and other

Property, plant and equipment, net:

Land
Buildings and improvements
Machinery and equipment
Accumulated depreciation

Other assets, net:

Amortizable assets:

Purchased technology
Other intangibles
Accumulated amortization

Investment in affiliate
Deferred income taxes
Other, net

Accrued liabilities:

Salaries and benefits
Vacation
401(k) contributions
Insurance obligations
Profit sharing
Warranties
Taxes - accrued and withheld
Other

Other liabilities:

Postretirement benefits
Acquisition-related contingent consideration
Uncertain tax positions

36

    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

NOTE 3

ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)

Other comprehensive income refers to revenue, expenses, gains and losses that under U.S. generally accepted accounting principles
are recorded as an element of shareholders' equity but are excluded from net income. The components of accumulated other
comprehensive income (loss) are shown below:

Foreign currency translation
Postretirement benefits, net of tax

Total accumulated other comprehensive loss

2011

As of January 31
2010

$

$

183
(1,303)

(1,120)

$

$

56
(1,257)

(1,201)

$

$

2009

(123)
(1,031)

(1,154)

NOTE 4

SUPPLEMENTAL CASH FLOW INFORMATION

Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses and other assets
Accounts payable
Accrued and other liabilities
Customer advances

Cash paid during the year for income taxes

For the years ended January 31

2011

2010

2009

$

$

$

(5,536)
(9,189)
96
2,713
4,428
215
(7,273)

19,700

$

$

$

6,325
1,552
(49)
2,934
(520)
693
10,935

13,816

$

$

$

(4,603)
447
(35)
963
2,194
(312)
(1,346)

15,072

NOTE 5

ACQUISITIONS OF AND INVESTMENTS IN BUSINESSES AND TECHNOLOGIES

In November 2009, the company acquired a 20% interest in Site Specific Technology Development Group, Inc. (SST) for $5,000.
SST is a privately held agricultural software development and information services provider. Raven and SST are strategically
aligned to provide customers with simple, more efficient ways to move and manage information in the precision agriculture market.
At the acquisition date, the carrying value of the SST investment exceeded the company’s share of the underlying net assets of
SST by $4,976. The company's analysis of this excess determined that it related to $1,054 of technology-related assets to be
amortized over a seven-year period and $3,200 of license-related assets to be amortized over a ten-year period. The remainder of
the excess is attributable to equity method goodwill.

Changes in the net carrying value of the investment in SST (Investment in Affiliate) were as follows:

Balance at January 31, 2010
Raven's share of SST earnings
Amortization of intangible assets

Balance at January 31, 2011

$

$

5,010
195
(477)

4,728

In November 2009, the company purchased substantially all of the assets of Ranchview, Inc., a privately held Canadian corporation
for $1,500 cash and contingent consideration valued at $2,310. Raven agreed to pay additional consideration on a quarterly basis
of 6% on future sales of Ranchview products, up to a maximum payment of $4,000. Ranchview developed products that use
cellular networks instead of the traditional radio systems that are typically used to deliver RTK (Real Time Kinematic) corrections
to GPS enabled equipment. RTK corrections improve the accuracy of GPS equipment. The network can also be used to provide
high-speed Internet access.

37

(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

The allocation of the purchase price is summarized below: 

Goodwill

Existing technology

Other intangibles

Total

$

$

2,734

900

175

3,809

The goodwill associated with Ranchview is deductible for tax purposes. Purchased identifiable intangible assets are amortized on
a straight-line basis over their respected useful lives. The estimated useful life is six years for existing technology and five to seven
years for the remaining intangibles.

The results of operations of Ranchview for periods prior to the company’s acquisition were not material to the company’s
Consolidated Statements of Income and, accordingly, pro forma results of operations have not been presented. This operation has
been combined into the Applied Technology Division.

NOTE 6

GOODWILL AND OTHER INTANGIBLES

Goodwill
The changes in the carrying amount of goodwill by reporting segment are shown below:

Balance at January 31, 2008

Acquisition earn-outs

Balance at January 31, 2009

Acquired goodwill

Acquisition earn-outs

Balance at January 31, 2010

Acquisition earn-outs
Balance at January 31, 2011

Applied
Technology
5,909
$

548

6,457

2,734

515

9,706

78
9,784

$

Engineered
Films

Electronic
Systems

Aerostar

Total

$

$

96

—

96

—

—

96

—
96

$

$

433

—

433

—

—

433

—
433

$

$

464

—

464

—

—

464

—
464

$

$

6,902

548

7,450

2,734

515

10,699

78
10,777

Intangible Assets
Estimated future amortization expense based on the current carrying value of amortizable intangible assets for fiscal periods 2012
through 2016 is $601, $245, $237, $200 and $133, respectively.

NOTE 7

EMPLOYEE RETIREMENT BENEFITS

The company has a 401(k) plan covering substantially all employees. Prior to January 1, 2010, the company contributed 3% of
qualified payroll. Starting January 1, 2010, the company began matching employee contributions up to a maximum of 4% of pay.
Raven's contribution expense was $1,254, $1,085 and $1,158 for fiscal 2011, 2010 and 2009, respectively.

In addition, the company provides postretirement medical and other benefits to senior executive officers and senior managers.
There are no assets held for the plans and any obligations are covered through operating cash and investments. The accumulated
benefit obligation for these benefits is shown below:

Benefit obligation at beginning of year
Service cost
Interest cost
Actuarial (gain) loss and assumption changes
Total recognized in net and other comprehensive income
Retiree benefits paid

For the years ended January 31
2010

2011

2009

$

$

5,512
62
324
237
623
(166)

$

4,840
55
332
476
863
(191)

5,447
67
361
(847)
(419)
(188)

Benefit obligation at end of year

$

5,969

$

5,512

$

4,840

38

    
 
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

The liability and expense reflected in the balance sheet and income statement were as follows:

Beginning liability balance
Employer expense
Other comprehensive (income) loss

Total recognized in net and other comprehensive income
Retiree benefits paid

Ending liability balance

Current portion in accrued liabilities
Long-term portion in other liabilities
Assumptions used:
Discount rate
Wage inflation rate

For the years ended January 31
2010

2009

2011

$

$

$
$

5,512
552
71

623
(166)

5,969

212
5,757

$

$

$
$

4,840
515
348

863
(191)

5,512

229
5,283

$

$

$
$

5,447
654
(1,073)

(419)
(188)

4,840

203
4,637

5.75%
4.00%

6.00%
3.00%

7.00%
3.00%

The discount rate is based on matching rates of return on high-quality fixed-income investments with the timing and amount of
expected benefit payments. No material fluctuations in retiree benefit payments are expected in future years.

The assumed health care cost trend rate for fiscal 2011 was 9.00% compared with 9.51% and 8.97% for fiscal 2010 and 2009.
The impact of a one-percentage-point change in assumed health care rates would not be significant to the company's income
statement and would affect the ending liability balance by approximately $965. The rate to which the fiscal 2011 health care cost
trend rate is assumed to decline is 5.00%, which is the ultimate trend rate. The fiscal year that the rate reaches the ultimate trend
rate is expected to be fiscal 2025.

NOTE 8 WARRANTIES

Changes in the warranty accrual were as follows:

Beginning balance
Accrual for warranties
Settlements made (in cash or in kind)
Ending balance

NOTE 9

INCOME TAXES

As of January 31

2011

2010

2009

$

$

1,259
2,461
(2,283)
1,437

$

$

1,004
2,426
(2,171)
1,259

$

$

684
2,760
(2,440)
1,004

The reconciliation of income tax computed at the federal statutory rate to the company's effective income tax rate was as follows:

Tax at U.S. federal statutory rate
State and local income taxes, net of U.S. federal benefit
Tax benefit on qualified production activities
Tax credit for research activities
Other, net

For the years ended January 31
2010

2009

2011

35.0%
1.3
(3.0)
(0.7)
0.2
32.8%

35.0%
1.3
(2.1)
(0.7)
0.5
34.0%

35.0%
1.5
(2.0)
(0.7)
0.6
34.4%

39

    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Significant components of the company's income tax provision were as follows:

Income taxes:

Currently payable
Deferred

For the years ended January 31
2010

2011

2009

$

$

19,322
423
19,745

$

$

14,653
95
14,748

$

$

15,915
216
16,131

Deferred Tax Assets
Deferred income taxes reflect the net effects of temporary differences between the carrying amounts of assets and liabilities for
financial reporting purposes and the amounts used for income tax purposes. Significant components of the company's deferred
tax assets and liabilities were as follows:

Current deferred tax assets:
Accounts receivable
Inventories
Accrued vacation
Insurance obligations
Warranty obligations
Other accrued liabilities

Non-current deferred tax assets (liabilities):

Postretirement benefits
Depreciation and amortization
Uncertain tax positions
Other

Net deferred tax asset

2011

As of January 31
2010

2009

$

$

103
463
1,008
485
503
171
2,733

2,014
(3,050)
1,426
534
924
3,657

$

$

103
344
857
553
441
173
2,471

1,849
(1,970)
1,180
521
1,580
4,051

$

$

211
408
840
489
352
242
2,542

1,623
(1,556)
969
446
1,482
4,024

Pre-tax book income for the U.S. companies was $59,454 and was $772 for the Canadian subsidiary. As of January 31, 2011,
undistributed earnings of the Canadian subsidiary were considered to have been reinvested indefinitely and, accordingly, the
company has not provided United States income taxes on such earnings.

Uncertain Tax Positions
A summary of the activity related to the gross unrecognized tax benefits (excluding interest and penalties) is as follows:

Gross unrecognized tax benefits at beginning of year
Increases in tax positions related to the current year

Decreases as a result of a lapse in applicable statute of limitations
Gross unrecognized tax benefits at end of year

For the years ended January 31
2010

2011

2009

$

$

2,656
601

(145)
3,112

$

$

2,269
463

(76)
2,656

$

$

1,793
539

(63)
2,269

During the fiscal year ended January 31, 2011, the only change to uncertain tax positions related to prior years resulted from the
lapse of a statute of limitations. The company does not expect any significant change in the amount of unrecognized tax benefits
in the next fiscal year.

The total unrecognized tax benefits that, if recognized, would affect the company's effective tax rate were $2,023, $1,727 and
$1,475 as of January 31, 2011, January 31, 2010, and January 31, 2009, respectively.

The company recognizes interest and penalties accrued related to unrecognized tax benefits in income tax expense. At January
31, 2011, January 31, 2010 and January 31, 2009, accrued interest and penalties were $1,112, $857 and $630, respectively.

40

    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

The company files tax returns, including returns for its subsidiaries, with various federal, state and local jurisdictions. Uncertain
tax positions are related to tax years that remain subject to examination. As of January 31, 2011, federal tax returns filed in the
U.S., Canada and Switzerland for fiscal years ended January 31, 2008 - 2010 remain subject to examination by federal tax
authorities. In state and local jurisdictions, tax returns for fiscal years ended January 31, 2003 - 2010 remain subject to examination
by state and local tax authorities.

NOTE 10 FINANCING ARRANGEMENTS

Raven has an uncollateralized credit agreement providing a line of credit of $8,000 with a maturity date of July 1, 2011, bearing
interest at the prime rate with a minimum rate of 4.00%. Letters of credit totaling $1,342 have been issued under the line, primarily
to support self-insured workers' compensation bonding requirements. No borrowings were outstanding as of January 31, 2011,
2010 and 2009, and $6,658 was available at January 31, 2011. There have been no borrowings under the credit line in the last
three fiscal years.

Wells Fargo Bank, N.A. provides Raven's line of credit and holds the majority of its cash and cash equivalents. One member of
the company's board of directors is also on the board of directors of Wells Fargo & Co., the parent company of Wells Fargo Bank,
N.A.

The company leases certain vehicles, equipment and facilities under operating leases. Total rent and lease expense was $546, $328
and $353 in fiscal 2011, 2010 and 2009, respectively. Future minimum lease payments under non-cancelable operating leases for
fiscal periods 2012 to 2014 are $237, $80 and $38 respectively, with all leases scheduled to expire during fiscal 2014.

NOTE 11 SHARE-BASED COMPENSATION

At January 31, 2011, Raven had two shareholder approved share-based compensation plans, which are described below. The
compensation cost and related income tax benefit for these plans were as follows:

Stock compensation cost
Tax benefit

Compensation cost capitalized as part of inventory is not significant.

For the years ended January 31
2010

2011

2009

$

1,179
272

$

1,034
184

$

1,028
200

Stock Option and Compensation Plans 
The 2010 Stock Incentive Plan is administered by the Personnel and Compensation Committee of the board of directors and allows
for stock awards and incentive or non-qualified options with terms not to exceed 10 years. The 2000 Stock Option and Compensation
Plan terminated in May 2010 and no further awards are available under the plan. The shareholders approved the 2010 Stock
Incentive Plan pursuant to which 500 shares of common stock are reserved for grant of which 339 were remaining at January 31,
2011. There were no stock awards in fiscal 2011. Fiscal 2010 compensation cost included $144 of expense recognized as a result
of a 4.8 share stock award. Fiscal 2009 compensation cost included $135 of expense recognized as a result of a 5.5 share stock
award.

Options are granted with exercise prices not less than market value at the date of grant. The stock options vest over a four-year
period and expire after five years. Options contain retirement and change in control provisions that may accelerate the vesting
period. The fair value of each option grant is estimated on the date of grant using the Black-Scholes option pricing model. The
company uses historical data to estimate option exercise and employee termination within the valuation model.

The fair value of each option grant is estimated on the date of grant using the Black-Scholes option pricing model, with the
following weighted average assumptions by grant year:

Risk-free interest rate
Expected dividend yield
Expected volatility factor
Expected option term (in years)

For the years ended January 31

2011

2010

2009

1.46%
1.49%
49.33%
4.50

2.03%
1.73%
49.69%
4.50

1.64%
2.12%
46.32%
4.25

Weighted average grant date fair value

$

15.70

$

11.28

$

8.08

41

    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Outstanding stock options as of January 31, 2011 and activity for the year then ended are presented below:

Oustanding, January 31, 2010

Granted
Exercised
Forfeited

Outstanding, January 31, 2011

Exercisable, January 31, 2011

Number
of options

Weighted
 average
exercise
price

Aggregate
intrinsic
value

Weighted
average
remaining
contractual
term
(years)

397
160
(112)
—
445

160

$

$

$

29.33
42.31
30.03
24.51
33.86

29.41

$

$

5,953

2,850

3.30

2.04

The intrinsic value of a stock award is the amount by which the fair value of the underlying stock exceeds the exercise price of
the award. The total intrinsic value of options exercised was $1,102, $314 and $1,874 during the years ended January 31, 2011,
2010 and 2009, respectively. As of January 31, 2011, the total compensation cost for non-vested awards not yet recognized in the
company's statements of income was $3,016, net of the effect of estimated forfeitures. This amount is expected to be recognized
over a weighted average period of 2.83 years.

Deferred Stock Compensation Plan for Directors
The Deferred Stock Compensation Plan for Directors of Raven Industries, Inc. is administered by the Governance Committee of
the board of directors. Under the plan, a stock unit is the right to receive one share of the company's common stock as deferred
compensation, to be distributed from an account established by the company in the name of the non-employee director. Stock
units have the same value as a share of common stock but cannot be sold. Stock units are a component of the company's equity.
The plan reserves 50 common shares for the conversion of stock units into common stock after directors retire from the board.

Stock units granted under this plan vest immediately and are expensed at the date of grant. Stock units are also accumulated if a
director elects to defer the annual retainer paid for board service. When dividends are paid on the company's common shares,
stock units are added to the directors' balances and a corresponding amount is removed from retained earnings. The intrinsic value
of a stock unit is the fair value of the underlying shares.

Outstanding stock units as of January 31, 2011 and changes during the year then ended are presented below:

Oustanding, January 31, 2010

Granted
Deferred retainers
Dividends

Converted into common shares
Outstanding, January 31, 2011

Number
of units

Weighted
 average
price

21
4
1
1
—
27

$

$

28.58
34.96
34.96
37.81
—
47.24

NOTE 12 NET INCOME PER SHARE

Basic net income per share is computed by dividing net income by the weighted-average common shares and stock units outstanding.
Diluted net income per share is computed by dividing net income by the weighted-average common and common equivalent shares
outstanding (which includes the shares issuable upon exercise of employee stock options, net of shares assumed purchased with
the option proceeds) and stock units outstanding. Certain outstanding options were excluded from the diluted net income per-share
calculations because their effect would have been anti-dilutive. For fiscal 2011, 2010 and 2009, 128, 338 and 168 options,
respectively, were excluded from the diluted net income per-share calculation.

42

    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Details of the computation are presented below:

Numerator:
Net income

Denominator:

Weighted average common shares outstanding
Weighted average stock units outstanding
Denominator for basic calculation

Weighted average common shares outstanding
Weighted average stock units outstanding
Dilutive impact of stock options
Denominator for diluted calculation

Net income per share - basic
Net income per share - diluted

For the years ended January 31
2010

2011

2009

$

40,537

$

28,574

$

30,770

18,042
25
18,067

18,042
25
43
18,110

2.24
2.24

$
$

18,021
19
18,040

18,021
19
3
18,043

$
$

1.58
1.58

$
$

18,031
13
18,044

18,031
13
36
18,080

1.71
1.70

NOTE 13 BUSINESS SEGMENTS AND MAJOR CUSTOMER INFORMATION

The company's reportable segments are defined by their common technologies, production processes and inventories. These
segments reflect Raven's organization into three Raven divisions and the Aerostar subsidiary. Raven Canada, Raven GmbH and
Raven Australia are included in the Applied Technology Division. Substantially all of the company's long-lived assets are located
in the United States.

Applied Technology products are electronic and Global Positioning System (GPS) devices. They are used primarily on agricultural
sprayers for precision farming applications. The segment has developed products for field location control, chemical injection and
automated steering. Engineered Films produces rugged reinforced plastic sheeting for industrial, construction and agriculture
applications. Aerostar sells high-altitude and tethered aerostats for government and commercial research and military parachutes.
It produces uniforms and protective wear for U.S. government agencies as a subcontractor and also manufactures other sewn and
sealed products on a contract basis. Electronic System's capabilities are focused on electronics manufacturing services (EMS) for
commercial customers with a focus on high-mix, low-volume production. Assemblies manufactured by the Electronic Systems
segment include avionics, communication, environmental controls and other products where high quality is critical.

The company measures the performance of its segments based on their operating income excluding administrative and general
expenses. The accounting policies of the operating segments are the same as those described in Note 1, Summary of Significant
Accounting Policies. Other income, interest expense and income taxes are not allocated to individual operating segments, and
assets not identifiable to an individual segment are included as corporate assets. Segment information is reported consistent with
the company's management reporting structure.

43

    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Business segment information is as follows:

APPLIED TECHNOLOGY DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

ENGINEERED FILMS DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

AEROSTAR DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

ELECTRONIC SYSTEMS DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

INTERSEGMENT ELIMINATIONS
Sales

Engineered Films Division
Aerostar
Electronic Systems Division

Operating income
Assets

REPORTABLE SEGMENTS TOTAL
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

CORPORATE & OTHER(a)
Operating (loss) from administrative expenses
Assets
Capital expenditures
Depreciation and amortization

TOTAL COMPANY
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization
(a)  Assets are principally cash, investments, deferred taxes and other receivables.
(b)  Includes a $451 pre-tax gain on disposition of assets.

44

For the years ended January 31
2010

2009

2011

$

$

$

$

$

$

$

$

$

$

(b)

$

$

$

$

(b)

100,090
31,135
52,669
1,769
2,238

105,838
19,622
46,519
8,450
3,452

48,787
9,407
18,140
2,190
757

65,852
9,917
23,385
609
823

(307)
(32)
(5,520)
(94)
(186)

314,708
69,987
140,527
13,018
7,270

86,217
25,722
51,029
941
1,677

63,783
10,232
35,999
1,460
3,707

27,244
5,634
10,462
332
398

63,525
8,979
21,216
290
939

(210)
(1)
(2,776)
60
(92)

237,782
50,627
118,614
3,023
6,721

(9,784)
47,233
954
361

$

(7,407)
51,695
279
387

$

(b)

314,708
60,203
187,760
13,972
7,631

237,782
43,220
170,309
3,302
7,108

$

$

$

$

$

$

$

$

103,098
33,884
48,881
2,674
1,383

89,858
10,919
35,862
3,120
4,303

27,186
4,219
8,744
383
444

61,983
5,926
26,847
1,399
1,159

(210)
(25)
(1,977)
(52)
(152)

279,913
54,896
120,182
7,576
7,289

(8,502)
24,233
425
469

279,913
46,394
144,415
8,001
7,758

    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Sales to a customer of the Electronic Systems segment accounted for 13%, 16% and 13% of consolidated sales in fiscal 2011,
2010 and 2009, respectively, and 11%, 13% and 18% of consolidated accounts receivable at the end of fiscal 2011, 2010 and 2009,
respectively.

The table below provides a summary of net sales by principal product categories:

Pit lining and geomembrane films

Other plastic films

Agricultural precision control devices and accessories

Electronics manufacturing services

Tethered aerostats

Parachute-related products

Uniforms and protective wear

Other

Total sales

For the years ended January 31

2011

2010

2009

$

55,048

50,483

98,402

60,333

22,423

12,816

4,559

10,644

$

26,834

36,739

83,236

60,749

3,048

10,298

5,434

11,444

$

40,205

49,443

99,428

60,006

265

8,660

9,976

11,930

$

314,708

$

237,782

$

279,913

Foreign sales are attributed to product delivered to non-U.S. locations. Sales to countries outside the United States, primarily to
Canada, were as follows:

Applied Technology
Engineered Films
Aerostar
Electronic Systems

Total foreign sales

For the years ended January 31
2010

2011

2009

$

$

21,349
2,200
427
693
24,669

$

$

17,140
1,383
1,219
495
20,237

$

$

18,847
2,034
1,004
568
22,453

45

    
ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

As of January 31, 2011, the end of the period covered by this report, management, including the Chief Executive Officer (“CEO”)
and the Chief Financial Officer (“CFO”), evaluated the effectiveness of the company's disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) as of such date. Based on that evaluation, the CEO and CFO have
concluded that the company's disclosure controls and procedures were effective as of January 31, 2011.

Management's Report on Internal Control Over Financial Reporting

Management’s annual report on internal control over financial reporting and the report of the company's independent registered
public accounting firm appear in Part II, Item 8. “Financial Statements and Supplementary Data” of this Form 10-K Report.

Changes in Internal Control Over Financial Reporting

There were no changes in the company's internal control over financial reporting that occurred during the fiscal quarter ended
January 31, 2011, that have materially affected, or are reasonably likely to materially affect, the company's internal control over
financial reporting.

ITEM 9B. OTHER INFORMATION

Not applicable.

46

                           
PART III

ITEM 10.

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Incorporated by reference to the sections entitled “Election of Directors,” “Board of Directors and Committees,” “Corporate
Governance,” and “Other Matters” within the company's Proxy Statement relating to its 2011 Annual Meeting of Shareholders.

Information regarding executive officers is set forth in Item 1 of Part 1 of this Report under the caption “Executive Officers” .

ITEM 11.

EXECUTIVE COMPENSATION

Incorporated by reference to the sections entitled “Executive Compensation” and “Non-management Director Compensation”
within the company's Proxy Statement relating to its 2011 Annual Meeting of Shareholders.

ITEM 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND
RELATED SHAREHOLDER MATTERS

Incorporated by reference to the section entitled “Ownership of Common Stock” within the company’s Proxy Statement relating
to its 2011 Annual Meeting of Shareholders.

The remaining information called for by this item relating to “Securities Authorized for Issuance under Equity Compensation
Plans” is incorporated by reference to the section entitled “Equity Compensation Plan Information” contained in the company’s
Proxy Statement relating to its 2011 Annual Meeting of Shareholders.

ITEM 13.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR
INDEPENDENCE

Incorporated by reference to the sections entitled “Board of Directors and Committees” and “Corporate Governance” contained
in the company’s Proxy Statement relating to its 2011 Annual Meeting of Shareholders.

ITEM 14.

PRINCIPAL ACCOUNTING FEES AND SERVICES

Incorporated by reference to the section entitled “Independent Registered Public Accounting Firm Fees,” contained in the
company’s Proxy Statement relating to its 2011 Annual Meeting of Shareholders.

47

                           
PART IV

ITEM 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULE

LIST OF DOCUMENTS FILED AS PART OF THIS REPORT

Financial Statements
See PART II, Item 8.

Financial Statement Schedule
Schedule II - Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange
Commission are not required under the related instructions or are inapplicable and therefore have been omitted.

Exhibits
See index to Exhibits on the following page.

48

                           
Exhibit
Number

Description

3(a)

Articles of Incorporation of Raven Industries, Inc. and all amendments thereto.*

3(b)

Bylaws of Raven Industries, Inc.*

3(c)

Extract of Shareholders Resolution adopted on April 7, 1962 with respect to the bylaws of Raven Industries, Inc. *

10(a)

Employment Agreement between Raven Industries, Inc. and Daniel Rykhus dated as of February 1, 2009 (incorporated by reference
to Exhibit 10.1 of the company's Form 8-K filed February 1, 2009). †

10(b)

Employment Agreement between Raven Industries, Inc. and David R. Bair dated as of February 1, 2004. † ***

10(c)

Employment Agreement between Raven Industries, Inc. and James D. Groninger dated as of February 1, 2004. † ***

10(d)

Employment Agreement between Raven Industries, Inc. and Lon E. Stroschein dated as of October 1, 2010 (Incorporated by
reference to Exhibit 10.1 to the company's 8-K filed October 1, 2010) †

10(e)

Employment Agreement between Raven Industries, Inc. and Ronald M. Moquist dated as of February 1, 2004. † **

10(f)

Employment Agreement between Raven Industries, Inc. and Thomas Iacarella dated as of February 1, 2004. † **

10(g)

Schedule A to Employment Agreements between Raven Industries, Inc. and each of the following Senior Executive Officers:
Ronald M. Moquist, Thomas Iacarella, and Daniel A. Rykhus. †

10(h)

Employment Agreement between Raven Industries, Inc. and Barbara Ohme dated as of February 1, 2004. † **

10(i)

Change in Control Agreement between Raven Industries, Inc. and each of the following officers and key employees: Ronald M.
Moquist, Thomas Iacarella, Daniel A. Rykhus, David R. Bair, James D. Groninger and Barbara K. Ohme dated as of January 31,
2008 (incorporated by reference to Exhibit 10.1 of the company's 8-K filed December 17, 2007). †

10(j)

Trust Agreement between Raven Industries, Inc. and Norwest Bank South Dakota, N.A. dated April 26, 1989. *

10(k)

10(l)

10(m)

10(n)

10(o)

10(p)

10(q)

21

23

Raven Industries, Inc. 2000 Stock Option and Compensation Plan adopted May 24, 2000 (incorporated by reference to Exhibit A
to the company's definitive Proxy Statement filed April 19, 2000).†

Raven Industries, Inc. 2010 Stock Incentive Plan adopted May 25, 2010 (incorporated by reference to Exhibit A of the company's
definitive Proxy Statement filed April 14, 2010).†

Raven Industries, Inc. Deferred Compensation Plan for Directors adopted May 23, 2007 (incorporated by reference to Exhibit 10.1
to the company's 8-K filed May 24, 2007). †

Change in Control Agreement between Raven Industries, Inc. and Matthew T. Burkhart dated February 1, 2010 (incorporated by
reference to Exhibit 10.3 to the company's 8-K filed February 2, 2010). †

Employment Agreement between Raven Industries, Inc. and Matthew T. Burkhart dated February 1, 2010 (incorporated by reference
to Exhibit 10.1 to the company's 8-K filed February 2, 2010). †

Schedule A to Employment Agreements between Raven Industries, Inc. and each of the following Senior Managers: David R. Bair,
Matthew T. Burkhart, James D. Groninger, Lon E. Stroschein and Barbara K. Ohme. †

Change in Control Agreement between Raven Industries, Inc. and Lon E. Stroschein dated October 1, 2010 (incorporated by
reference to Exhibit 10.3 to the company's 8-K filed October 1, 2010).

Subsidiaries of the Registrant.

Consent of Independent Registered Public Accounting Firm.

31.1

Certification of CEO Pursuant to Section 302 of Sarbanes-Oxley Act.

31.2

Certification of CFO Pursuant to Section 302 of Sarbanes-Oxley Act.

32.1

Certification pursuant to Section 906 of Sarbanes-Oxley Act.

32.2

Certification pursuant to Section 906 of Sarbanes-Oxley Act.

†

*

**

***

Management contract or compensatory plan or arrangement.

Incorporated by reference to corresponding Exhibit Number of the company's Form 10-K for the year ended January 31, 1989.

Incorporated by reference to corresponding Exhibit Number of the company's Form 10-K for the year ended January 31, 2004.

Incorporated by reference to corresponding Exhibit Number of the company's Form 10-K for the year ended January 31, 2007.

49

                           
SIGNATURES

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

RAVEN INDUSTRIES, INC.

(Registrant)

By: /s/  DANIEL A RYKHUS
Daniel A. Rykhus
President and Chief Executive Officer

Date:  March 31, 2011

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons
on behalf of the registrant and in the capacities and on the dates indicated.

/s/  DANIEL A RYKHUS

Daniel A. Rykhus
President and Chief Executive Officer

(principal executive officer) and Director

/s/  MARK E. GRIFFIN

Mark E. Griffin
Director

/s/ THOMAS IACARELLA

/s/  CONRAD J. HOIGAARD

Thomas Iacarella
Vice President and Chief Financial Officer

(principal financial and accounting officer)

/s/ THOMAS S. EVERIST

Thomas S. Everist
Chairman of the Board

/s/ ANTHONY W. BOUR

Anthony W. Bour
Director

/s/ DAVID A. CHRISTENSEN

David A. Christensen
Director

Conrad J. Hoigaard
Director

/s/ KEVIN T. KIRBY

Kevin T. Kirby
Director

/s/ CYNTHIA H. MILLIGAN

Cynthia H. Milligan
Director

Date:  March 31, 2011

50

                           
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
ON FINANCIAL STATEMENT SCHEDULE

To the Board of Directors and Shareholders of Raven Industries, Inc.:

Our audits of the consolidated financial statements and of the effectiveness of internal control over financial reporting referred to
in our report dated March 31, 2011 appearing elsewhere in this Annual Report on Form 10-K of Raven Industries, Inc. also included
an audit of the financial statement schedule listed in Item 15 of this Form 10-K.  In our opinion, this financial statement schedule
presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated
financial statements.

/s/ PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
Minneapolis, Minnesota
March 31, 2011

51

                           
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

for the years ended January 31, 2011, 2010 and 2009 
(in thousands)

Column A

Column B

Column C

Additions

Column D

Column E

Description
Deducted in the balance sheet from the asset to which it
applies:
Allowance for doubtful accounts:
Year ended January 31, 2011
Year ended January 31, 2010
Year ended January 31, 2009

Note:

Balance at
Beginning
of Year

Charged to
Costs and
Expenses

Charged to
Other
Accounts

Deductions
From
Reserves (1)

Balance at
End of Year

$
$
$

297
613
293

$
$
$

(1)
(183)
629

None
None
None

$
$
$

(4)
133
309

$
$
$

300
297
613

(1) Represents uncollectible accounts receivable written off during the year, net of recoveries.

52

                           
 
 
InnovatIon

In  serving  our  key  markets  of  precision  agriculture,  surveillance 
and barrier films, we are helping to solve some of our world’s most 
important challenges in the areas of hunger, safety, peace and stability. 
at the core of our continued success is innovation backed by a strong 
competitive drive. 

In  fiscal  2011,  we  enjoyed  broad-based  revenue  gains  and  our 
profitability improved despite significantly higher spending for new 
capabilities  and  product  development  that  will  support  long-term 
growth. with an aggressive growth agenda and a strong capital base, 
we are on course to realize even greater potential.

the  following  pages  of  this  report  show  how  raven  will  build  on 
its  successes  in  fiscal  2011  by  following  a  path  of  investing  in  new 
products, new applications, acquisitions and capacity expansion. 

InveStor
InFormatIon

Annual Meeting
may 24, 2011, 9:00 a.m. CDt
ramkota hotel and Conference Center
3200 w. maple avenue
Sioux Falls, SD

Dividend Reinvestment Plan
raven Industries, Inc. sponsors a Dividend 
reinvestment plan so shareholders can purchase 
additional raven common stock without paying 
any brokerage commission or fees.  For more 
information on how you can take advantage of this 
plan, contact your broker, our stock transfer agent 
or write to our Investor relations Department.

Dividend Policy
our policy is to return a substantial portion 
of earnings to shareholders through regular 
dividends.  each year our board of directors reviews 
raven’s dividend and will increase it when the new 
level is sustainable.  Fiscal 2011 was the 24th-
consecutive year we raised our annual dividend.

Raven Website
www.ravenind.com

Independent Registered Public Accounting Firm
pricewaterhouseCoopers llp
minneapolis, mn

Stock Quotations
listed on the nasdaq ngS Stock market – ravn

Stock Transfer Agent & Registrar
wells Fargo Bank, n.a.
161 n. Concord exchange
p.o. Box 64854
South St. paul, mn 55164-0854
phone: 800-468-9716
website: www.shareowneronline.com

Form 10-K
raven Industries, Inc.’s Form 10-K for the fiscal 
year ended January 31, 2011, which has been filed 
with the Securities and exchange Commission, 
is available free of charge on the company’s 
website, or upon written request to the Investor 
relations Department.

Inquiries 
mail to: 

Contact: 

raven Industries, Inc.

Investor relations
p.o. Box 5107
Sioux Falls, SD 57117-5107

phone:  

605-336-2750

e-mail:  

irinfo@ravenind.com

Affirmative Action Plan
raven Industries, Inc. and aerostar International, 
Inc. are equal employment opportunity employers 
with approved affirmative action plans.

InSIDe thIS report

letter to Shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

raven at a glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

operations review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
executive team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

10-K table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10K-2

management’s Discussion and analysis  . . . . . . . . . . . . . . . . 10K-14

Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10K-26

Investor Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Inside back cover

.

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Forward-Looking Statements
this annual report contains “forward-looking statements” within the meaning of Section 27a of the Securities act of 1933, as amended, and Section 21e of the 
Securities exchange act of 1934, as amended, including statements regarding the expectations, beliefs, intentions or strategies regarding the future.  without limiting 
the foregoing, the words “anticipates,” “believes,” “expects,” “intends,” “may,” “plans,” and similar expressions are intended to identify forward-looking statements.  the 
company intends that all forward-looking statements be subject to the safe harbor provisions of the private Securities litigation reform act.  although management 
believes that the expectations reflected in forward-looking statements are based on reasonable assumptions, there is no assurance these assumptions are correct 
or that these expectations will be achieved.  assumptions involve important risks and uncertainties that could significantly affect results in the future.  these risks 
and uncertainties include, but are not limited to, those relating to weather conditions and commodity prices, which could affect sales and profitability in some of the 
company’s primary markets, such as agriculture, construction and oil and gas drilling; or changes in competition, raw material availability, technology or relationships 
with the company’s largest customers—any of which could adversely affect any of the company’s product lines—as well as other risks described in the company’s 10-K 
under Item 1a.  this list is not exhaustive, and the company does not have an obligation to revise any forward-looking statements to reflect events or circumstances 
after the date these statements are made.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
InnovatIon
& Strong
CompetItIve
DrIve

an n ual r eport  2011

rave n  I n DuStr I e S
po  B ox  51 07
SIoux  Fa llS,  SD  57 1 17 -5 1 07

ww w.rave n I n D.Com