Quarterlytics / Industrials / Industrial - Machinery / Raven Industries Inc.

Raven Industries Inc.

ravn · NASDAQ Industrials
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Ticker ravn
Exchange NASDAQ
Sector Industrials
Industry Industrial - Machinery
Employees 1001-5000
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FY2012 Annual Report · Raven Industries Inc.
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2012

Quality
at the
Core

A n n uAl   R eP O R t

Quality at the Core

At  Raven,  we  measure  quality  in  terms  of  the  customer  experience.  we 
back  high  performance  products  with  superior  service.  Performance  means 
increasing  crop  yields  and  decreasing  costs  to  farmers  with  our  precision 
agriculture solutions. It means preventing radon gas from seeping inside homes 
with our engineered barrier films. It means protecting u.s. troops with our 
advanced aerostat surveillance systems. 

Quality is at the core of our success. we do many things well, but we can 
always  do  better.  that’s  why  we  are  driven  to  continuously  improve  our 
customers’ experience. 

In fiscal 2012, we achieved solid revenue gains and record profits as we 
made significant investments in new products, expanded capacity and new 
team members. the following pages of this report show how Raven is focused 
not only on quality results today, but also on building a brighter future.

Inside this Report

letter to shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Raven at a Glance  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Operations Review  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Board of directors  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

executive team  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

10-K table of contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10K-2

management’s discussion and Analysis . . . . . . . . . . . . . . . . . . . 10K-15

Financial statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10K-27

Investor Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Inside back cover

Financial Highlights

(Dollars in thousands, except per-share data)
Operations
net sales 
Operating income 
net income attributable to Raven Industries, Inc. 
cash flows from operating activities 
depreciation and amortization 

Per Share
net income—diluted 
cash dividends 
Book value 

Performance
Operating income margin 
Return on net sales 
Return on average assets 
Return on beginning shareholders’ equity 

Other Information
shares and stock units outstanding, year end (in thousands) 
Average number of team members 

(a) excludes a special dividend of $1.25 that was paid during the third quarter of fiscal 2011.

For the years 
ended January 31,

2012 

2011 

change

$381,511 
75,641 
50,569 
43,831 
9,268 

 $314,708 
 60,203 
 40,537 
42,085 
 7,631 

$2.77 
0.72 
9.95 

19.8% 
13.3% 
23.3% 
35.8% 

 $2.24 

0.64(a) 
7.81 

19.1% 
12.9% 
22.6% 
30.4% 

18,142 
1,252 

18,089 
1,036 

21.2%
25.6%
24.8%
4.2%
21.4%

23.7%
12.5%
27.4%

3.7%
3.1%
3.1%
17.8%

0.3%
20.8%

Net Sales
(Dollars in millions)

Earnings Per Share
(Diluted, in dollars)

381.5

314.7

279.9

234.0

217.5

237.8

2.77

2.24

1.70

1.53

1.58

1.39

Regular Dividends Per Share

(Dollars)

0.72

0.64

0.55

0.52

0.44

0.36

’07

’08

’09

’10

’11

’12

’07

’08

’09

’10

’11

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’07

’08

’09

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sales in fiscal 2012 reached a record 
$381.5 million, an increase of 21 
percent over the prior year. Raven saw 
growth in key markets of precision 
agriculture, barrier films and parachutes.

Raven achieved a new record of 
$2.77 per share, an increase of 24 
percent over the prior year. earnings 
grew faster than sales despite 
higher investments in personnel and 
R&d to support future growth.

strong cash flow supports continued 
growth in quarterly dividends. Raven 
is only one of 102 u.s. companies 
that have increased dividend every 
year for the past 25 years.

  2012 AnnuAl RePOR t   1

314.699699

269.742599

224.785500

179.828400

134.871300

89.914200

44.957100

0.000000

1.792

1.344

0.896

0.448

0.000

0.64

0.56

0.48

0.40

0.32

0.24

0.16

0.08

0.00

 
 
 
To our Shareholders,
Customers and Team Members:

This last year marked one of the most strategic growth periods in our history. For the second year in a 
row, each of the four operating businesses grew year over year in revenues and operating profits, while 
fulfilling the corporate purpose. Although a significant part of our success lies in the foundation set forth 
in our business model, it’s really the values which are rooted in what actually goes on at Raven day to 
day that make the biggest impact. We focus a lot of attention on the purpose of the products we design 
and build. Making a real difference in the world is front of mind as we make business decisions.  

Our purpose as a business has always 

calculated risks. However, we think that 

been to solve great challenges. It is 

a lot of our long-term success is actually 

gratifying to know that as we fulfill 

due to our stability. At Raven, we focus 

that purpose today, we are making a 

a great deal of attention on culture, 

direct impact on the world, specifically 

shared values, and customers who remain 

in the areas of feeding a growing 

loyal. Our business model stems from 

world population, ensuring the safety 

our values and purpose, which are the 

of our country’s troops and its borders, 

foundation for our results and growth. 

aiding in disaster relief, and protecting 

our environment. Raven’s commitment 

to compete on service, innovation, 

quality, and peak performance is 

what sets us apart. we were pleased 

to be singled out for our financial 

performance by Forbes magazine as 

one of the “Best small companies in 

America” for the sixth consecutive year.

since we started the company over 55 

years ago, we have refined our business 

Raven values arise from our belief in 

ethical and honest behavior at our core: 

•   we achieve performance with 

integrity. 

•   we treat each other with dignity  

and respect while ensuring a safe 

workplace. 

•   Our team members are valued as 

individuals and challenged to grow 

and perform at their peak. 

model, and yet the end game has 

•   Our customers and suppliers are 

always been to serve the organizational 

considered business partners and 

purpose and generate profitable growth.

treated that way. 

we were fortunate during our early 

years to achieve more hits than misses. 

It has always been in our nature to aim 

big. that aggressive drive is very much 

evident today. we pursue a constant 

stream of new business initiatives. And 

we’re not afraid to experiment and take 

•  we are competitive and aim to win. 

•   we support diversity, team member 

involvement, and a climate of 

inclusiveness. 

•   Our profitability ensures the viability 

and growth of the organization. 

Daniel A. Rykhus
President & Chief Executive Officer

2  RA ven In du stR Ies ,  In c.

Raven versus the S&P 500
(excluding dividends, fiscal years ending January 31)

1200%

1000%

800%

600%

400%

200%

0%

-200%

RAVN Total Return

S&P 500 Total Return

’02

’03

’04

’05

’06

’07

’08

’09

’10

’11

’12

Raven has significantly outperformed the S&P 500 Index in total shareholder return over the past 10 years. Over that time, Raven’s stock price has 
grown 1,051% versus the S&P’s gain of 16%.

Our record results for fiscal 2012 

in the pursuit of quality financial 

confirm our strategy as measured by 

results. while there may be slight 

quality delights our customers 

and is essential to customer 

a number of our key benchmarks:

shifts in any given year with strategy 

growth and retention. Innovation 

execution or capital allocation, the 

is the driving force behind our 

cornerstones of our business model 

long-term growth. At Raven, 

•   sales increased 21% to  

$381.5 million.

•   net income rose 25% to $50.6 

million, with operating margins 

of 19.8%, up from 19.1%.

•   net return on sales was 13.3%, 

up from 12.9%.

•   Return on equity improved to  

35.8% from 30.4%.

are firmly in place. specifically:

•   We serve market segments 

with strong growth prospects, 

both near term and long term. 

Our disciplined approach to 

serving fundamentally strong 

markets ensures a crisp focus 

for the organization.

•   we invested $51 million in  

•   We serve a set of diversified 

our future growth through 

R&d, capital expenditures 

and strategic acquisitions.

•   we returned a total of $13 

million to shareholders as 

we increased the dividend 

for the 25th straight year.

The Raven Business 
Model Delivers Quality 
Financial Results

markets. maintaining a portfolio 

of businesses that share a common 

purpose but serve different 

markets provides balance, 
opportunity, and risk mitigation.  

•   We consistently manage a 

pipeline of growth initiatives 

within our market segments. 

diversity within this pipeline 

ensures a steady stream of growth 

opportunities for the corporation. 

even though Raven is comprised of four 

•   We aggressively compete on 

uniquely different operating divisions, 

we follow a consistent approach 

quality, service, innovation and 

peak performance. exceptional 

service is not simply a tagline, 

it emanates from how we serve 

each other and our communities, 

and it’s how we develop and 

maintain customer loyalty. Peak 

performance is our commitment 

to prepare as individuals and 

as a corporation to do our best. 

together, outstanding performance 

on these four competitive 

dimensions truly sets Raven apart.

•   We’re on a path of continuous 

improvement. Raven first 

adopted tQm in 1990. since 

then, Raven has embarked on 

an ongoing pursuit of continuous 

improvement through the use of 

emerging process improvement 

tools, including lean manufacturing 

techniques and six sigma. we 

constantly look for ways to increase 

the bottom line. we apply value 

engineering to lower the cost of 

products, to streamline processes 

  2012 AnnuAl RePOR t   3

fiscal 2012 are a short-term measure of 

•   New People, New Capabilities–

corporate health. they are history, and 

Over the past year, we increased 

therefore not a reliable measure of how 

our workforce by approximately 

well our businesses are positioned for 

20%. we also created new work 

future growth and improving returns. 

environments where Raven team 

As hard as Raven works to produce 

strong annual results, we work even 

harder to sustain that growth and 

profitability over the long term. this 

requires continuous reinvestment 

in the form of new products, new 

capabilities, and higher and more 

efficient capacity. much of this is 

accomplished through our R&d 

and capital spending, both of 

which were at record levels last 

year. Acquisitions also play a 

key role in building our long-term 

advantage with new technologies, 

new skill sets, and new customers.

Over the past year, we built an even 

stronger pipeline of growth drivers 

for the future as evidenced by:

•   New Products–Applied 

technology division introduced 
Fleet view™ applications on its 
slingshot™ platform, which allow 

simple and affordable tracking of 

all types of machines, assets and 

support vehicles used in farming 

applications. engineered Films 
division introduced the dura-skrim® 

textured K-series with a unique 

textured reinforced geomembrane 

designed for applications requiring 

exceptional slope stability such as 

landfill caps, mining leach pads 

and pond/pit liners. Aerostar 

released the tIF-75K aerostat 

designed to fly at 5,000 feet 

and carry 1,000 pounds of 

equipment such as cameras that 

provide facial recognition.

members and customers can more 

efficiently collaborate on business 

development and new innovations. 

this includes eFd’s technology 

solutions center with two state-of-

the-art pilot extrusion lines. the pilot 

lines are adjacent to a modern 

full-service accredited laboratory. 

Aerostar incorporated a facility for 

aerostat demonstrations and testing, 

along with 24/7 customer support.

•   Higher, More Efficient Capacity–

eFd completed the second phase of 

its expansion plan, increasing its total 

tonnage capacity by approximately 

40% over the past two years. the 

result was a record number of 

pounds produced in fiscal 2012. 

Atd manufacturing moved into a 

new 81,000-square-foot, state-of-

the-art manufacturing building for the 

production of precision agriculture 

products. Aerostar was able to 

increase the production rate of 

military parachutes by more than 

20% in newly expanded facilities. 

•   Acquisitions–we acquired vista 

Research, Inc., a leading provider 

of surveillance systems that enhance 

the effectiveness of radar. this will 

immediately allow Raven Aerostar 

to strengthen its tethered aerostat 

security solutions. longer term, we 

are positioned to meet growing 

global demand for low-cost 

detection and tracking systems 

used by government and law 

enforcement agencies. vista brings 

a highly engineered product serving 

“  As hard as Raven works to 

produce strong annual results, we 

work even harder to sustain that 

growth and profitability over the 

long term. This requires continuous 

reinvestment in the form of new 

products, new people, new 

capabilities, and higher and  

more efficient capacity.”

Daniel A. Rykhus
President & 
Chief Executive Officer

and to improve efficiencies. 

this element is why we’re able 

to sustain profitability while 

aggressively investing in growth.

•	  Cash flow and ROI are front 
and center. the Raven model 

has a proven track record 

of putting capital to work to 

generate attractive returns. we 

expect to generate more cash 

than we consume and typically 

have operated this way. 

•	 	We make corporate responsibility 

a top priority. corporate 

integrity and reputation attract 

great team members, customers 

and opportunities. It is a key 

to long-term success. 

Building Our Long-
Term Advantage

while we take pride in our financial 

results, we also know that the profits 

and revenue growth we reported in 

4  RA ven In du stR Ies ,  In c.

Corporate Services Executives 
From left to right:

Thomas Iacarella 
Vice President & Chief Financial Officer 

Jan L. Matthiesen 
Vice President – Administration 

Mark L. West 
Chief Technology Officer

Brian E. Meyer 
Chief Information Officer

a unique market niche, along with 

is one of only 102 u.s. companies 

A Quality Team

a new customer base. Raven brings 

that have increased their dividend 

strengths in commercialization, 

every year for at least the past 25 

manufacturing, business 

years—another quality distinction.  

development and customer service. 

A Quality Capital Base

A Mindset That We 
Can Do Better

It has taken a great deal of invested 

Our enduring purpose since our 

capital to get us where we are today. 

beginning has been to solve great 

If you look at our balance sheet over 

challenges. Our founders set off 

the past five years, you will see that our 

to fulfill that purpose through the 

total assets have more than doubled. 

design of products that enabled 

And we accomplished this without 

research intended to improve the 

issuing debt or equity. In addition, 

understanding of the universe we 

our growth did not consume every 

live in. the same drive to solve great 

available dollar, even during the past 

challenges guides our vision today. 

year in which our outlays for plant 

now we are focusing our resources 

and equipment, R&d and working 

and attention on the challenges 

capital hit new records. In fact, we 

of hunger, safety, environmental 

ended the fiscal year with cash and 

protection and energy independence. 

investment balances of approximately 

$25.8 million and no long-term debt.

the Raven story is one of steadiness 

drawn from our values and purpose 

Along with our goal of growing net 

amidst continuous change in how 

income by at least 10% each year, 

that purpose is fulfilled. more than 

we are committed to increasing the 

once this company has had the 

annual dividend to our shareholders. 

flexibility to shift its operational focus 

On march 23, 2012, Raven’s Board 

to meet market demand. customer 

of directors approved the 26th annual 

needs are always evolving and 

increase in the company’s quarterly 

it’s important to retain a level of 

dividend to $0.21 per share. Raven 

fluidity in our product capabilities. 

On may 24, 2011, conrad J. 

Hoigaard (35 years of service) and 

david A. christensen (40 years of 

service) stepped down from the Board 

of directors. I am deeply grateful for 

their leadership and exemplary service. 

we wish to thank our team members 

for their tireless dedication, our 

customers for the opportunity to serve 

them, our communities for providing 

places where we can work and 

give back, and our shareholders 

for their continuing support.

daniel A. Rykhus
President and Chief Executive Officer 

  2012 AnnuAl RePOR t   5

A Consistent
Approach to
Quality Results

Even though Raven is comprised of four uniquely different 
operating divisions, we follow a consistent approach in 
delivering quality financial results.

Operating 
Unit

Product/
Service

100

80

60

40

20

0

Applied Technology Division (ATD)
31.000000
Precision agriculture products and 
information management tools to reduce 
26.571429
costs and improve crop yields. 

22.142857

17.714286

Engineered Films Division (EFD)
High-quality flexible films for applications in 
energy, construction, agriculture, water and 
environmental safety.

8.857143

•		Automated steering
13.285714
•  sprayer controls
•  seed and fertilizer application
•  GPs guidance
•  Field computers
0.000000
•		High-speed Internet connectivity
•		Integrated information management

4.428571

•	 One-piece oil pit liners
•	vapor and gas barriers
•	Reinforced pond liners
Net Sales*
•	Agricultural silage covers
•	scrim-reinforced sheets
•	Geomembrane films
100.1
•	7-layer specialty films

132.6

86.2

25.7

Operating Income*

45.4

31.1

100

80

60

40

20

106.0

19.000000

0

16.285714

Earnings reached record levels in FY 
2012 from broad-based demand in 
both U.S. and international markets. 
Operating income was $45 million  
on net sales of over $132 million. 

10.857143

13.571429

8.142857

’11

’11

‘10

‘10

’12

Earnings grew in FY 2012, led by 
energy markets and geomembrane 
films for environmental protection. 
Operating income was $21.5 million 
on net sales of over $133 million. 

’12

5.428571

Net Sales*

2.714286
132.6

0.000000

100.1

86.2

Operating Income*

45.4

31.1

25.7

84.800003

26.571419

30.999989

63.600002

22.142849

17.714279

42.400002

13.285709

21.200001

8.857140

4.428570

0.000000

0.000000

Net Sales*

Operating Income*

133.5

105.8

21.5

19.2

63.8

10.2

‘10

’11

9.000000
’12

‘10

’11

’12

’10

’11

’12

’10

’11

’12

*Dollars in millions

Operating Income*

Net Sales*

•		continue to increase the volume  
of pounds produced and sold.
48.8 52.4

•		Improve productivity as measured 
9.4

by cost per unit of output.

11.5

27.2

•		Reduce new product cycle time to 
accommodate growing pipeline.

5.6

•		Introduce innovative barrier films for 
environmental and industrial markets.
’12

’11

’10

’10

’11

’12

•		expand distribution and market 

share in agricultural films.

Net Sales*

Operating Income*

63.5

65.9

71.7

11.3

9.9

9.0

’10

’11

’12

’10

’11

’12

7.714286

*Dollars in millions

6.428571

•	 continue to increase international 
5.142857

sales as a percent of total. 

•	 Introduce new applications and 

Net Sales*

Operating Income*

3.857143

wireless capabilities for slingshot™ 
2.571429
133.5
Information management systems.
19.2
1.285714
•	 Gain u.s. market share with core 
0.000000
products, with a focus on growers.

105.8

10.2

63.8

39.200001

21.5

29.400001

•	 Introduce the next generation of air 

seeders and field computers.

’12
•		Pursue new products and technologies 

’12

’10

’10

’11

’11

66.0

through acquisition.

10.000000

19.600000

9.800000

16.285739

13.571450

10.857160

0.000000

8.142870

5.428580

2.714290

0.000000

52.8

39.6

39.200001

26.4

29.400001

19.600000

13.2

9.800000

0.000000

8.571429

7.142857

Net Sales*

Operating Income*

65.999999

5.714286

48.8 52.4

4.285714

1.428571

27.2

2.857143

5.6

9.4

52.799999

11.5

39.599999

26.400000

13.200000

0.000000

0.0

0.000000

’10

’11

’12

’10

’11

’12

65.999999

52.799999

39.599999

26.400000

13.200000

0.000000

Net Sales*

Operating Income*

63.5

65.9

71.7

11.3

9.9

9.0

’10

’11

’12

’10

’11

’12

8.99997

7.71426

6.42855

5.14284

3.85713

2.57142

1.28571

0.00000

9.999989

8.571419

7.142850

5.714280

4.285710

2.857140

1.428570

0.000000

84.8

63.6

42.4

21.2

0.0

49.0

39.2

29.4

19.6

9.8

0.0

FY 2012 
Results

100

80

60

40

20

0

Key 
Performance 
Goals

84.800003

63.600002

42.400002

21.200001

0.000000

6  RA ven In du stR Ies ,  In c.

30.999989

26.571419

22.142849

17.714279

13.285709

8.857140

4.428570

0.000000

16.285739

13.571450

10.857160

8.142870

5.428580

2.714290

0.000000

8.99997

7.71426

6.42855

5.14284

3.85713

2.57142

1.28571

0.00000

9.999989

8.571419

7.142850

5.714280

4.285710

2.857140

1.428570

0.000000

100

80

60

40

20

0

106.0

84.8

63.6

42.4

21.2

0.0

49.0

39.2

29.4

19.6

9.8

0.0

66.0

52.8

39.6

26.4

13.2

0.0

31.000000

26.571429

22.142857

17.714286

13.285714

8.857143

4.428571

0.000000

19.000000

16.285714

13.571429

10.857143

8.142857

5.428571

2.714286

0.000000

9.000000

7.714286

6.428571

5.142857

3.857143

2.571429

1.285714

0.000000

10.000000

8.571429

7.142857

5.714286

4.285714

2.857143

1.428571

0.000000

100

80

60

40

20

0

106.0

84.8

63.6

42.4

21.2

0.0

49.0

39.2

29.4

19.6

9.8

0.0

66.0

52.8

39.6

26.4

13.2

0.0

100

80

60

40

20

0

84.800003

63.600002

42.400002

21.200001

0.000000

39.200001

29.400001

19.600000

9.800000

0.000000

65.999999

52.799999

39.599999

26.400000

13.200000

0.000000

100

80

60

40

20

0

106.0

84.8

63.6

42.4

21.2

0.0

49.0

39.2

29.4

19.6

9.8

0.0

66.0

52.8

39.6

26.4

13.2

0.0

31.000000

26.571429

22.142857

17.714286

13.285714

8.857143

4.428571

0.000000

19.000000

16.285714

13.571429

10.857143

8.142857

5.428571

2.714286

0.000000

9.000000

7.714286

6.428571

5.142857

3.857143

2.571429

1.285714

0.000000

10.000000

8.571429

7.142857

5.714286

4.285714

2.857143

1.428571

0.000000

31.000000

26.571429

22.142857

17.714286

13.285714

8.857143

4.428571

0.000000

19.000000

16.285714

13.571429

10.857143

Net Sales*

8.142857
132.6
5.428571

100.1

Net Sales*

Operating Income*

132.6

45.4

100.1

86.2

31.1

25.7

‘10

’11

’12

‘10

’11

’12

30.999989

26.571419

22.142849

17.714279

13.285709

8.857140

4.428570

0.000000

Division Vice Presidents  
From left to right: 

100

Lon E. Stroschein  
Division Vice President & General Manager 
Aerostar Division

80

60

40

Matthew T. Burkhart  
Division Vice President & General Manager 
Applied Technology Division 

20

0

David R. Bair  
Division Vice President & General Manager 
Electronic Systems Division 

Operating Income*

Anthony D. Schmidt  
Division Vice President & General Manager 
Engineered Films Division 

45.4

31.1

86.2

Aerostar Division
2.714286
solutions for scientific and military operations, 
research, surveillance and communications 
using specialized fabrics, films and sensors.

0.000000

25.7

84.800003

63.600002

30.999989

26.571419

22.142849

17.714279

13.285709

8.857140

4.428570

0.000000

‘10

’11

’12

‘10

’11

’12

42.400002

21.200001

0.000000

7.714286

•		tethered aerostats
9.000000
•		military parachutes
•	Protective wear
•	High-altitude research balloons
6.428571
•	Persistent surveillance
Net Sales*
•	marine navigation systems
5.142857
133.5
•	Radar detection and tracking
3.857143

105.8

Operating Income*

21.5

19.2

2.571429

10.2

39.200001

16.285739

13.571450

29.400001

10.857160

63.8

1.285714
Earnings reached record levels in 
FY 2012 from consistent strength 
0.000000
in parachutes, as well as aerostat 
’12
deliveries. Operating income was over 
$11 million on net sales of $52 million.  

’10

’10

’11

’12

’11

9.800000

0.000000

19.600000

10.000000

Net Sales*

Operating Income*

8.571429

48.8 52.4

7.142857

27.2

5.714286

5.6

4.285714

’10

2.857143
’12
1.428571

’11

9.4

11.5

65.999999

52.799999

39.599999

26.400000

13.200000

’10

’11

0.000000

’12

*Dollars in millions

0.000000

Operating Income*
•		complete new customer demonstrations 

Net Sales*

of tactical aerostats. 
65.9

71.7

63.5

11.3

9.9

•  deliver new lcAd parachute contract 

9.0
on time and within budget.

Net Sales*

Operating Income*
Electronic Systems Division (ESD)
21.5
contract electronic manufacturing services, 
primarily for low-volume/high-mix industrial 
products.
63.8

105.8

133.5

10.2

19.2

’11

’10

•  Integrated circuits manufacturing
’11
’12
•	Box build assembly
•	design for manufacturability
•	value engineering and testing
•	GPs signal amplification products

’10

’12

Net Sales*

Operating Income*

48.8 52.4

11.5

9.4

27.2

5.6

8.142870

5.428580

2.714290

0.000000

Earnings reached record levels in FY 
2012 from demand for industrial controls 
and secure communications products. 
Operating income was $11 million on  
net sales of nearly $72 million.  

’12

’12

’10

’10

’11

’11

Net Sales*

Operating Income*

63.5

65.9

71.7

11.3

9.9

9.0

8.99997

7.71426

6.42855

5.14284

3.85713

2.57142

1.28571

0.00000

’10

’11

’12

’10

’11

’12

*Dollars in millions

•	 Improve the time to profitability 

for new products.

9.999989

8.571419

7.142850

•	 deliver follow-on orders for 

vista Research, Inc.

•  Accelerate new product development 

process at vista Research, Inc.

•  extend time and payload capabilities 
’12

’11
with airship test flights.

’10

’10

’11

’12

•	 Introduce new lighter weight aerostat 
material with greater lift capabilities. 

5.714280

4.285710

•	 Improve working capital management, 

2.857140

1.428570

including inventory turns and cycle times.

0.000000

•	 expand sales of our proprietary products.

16.285739

13.571450

10.857160

8.142870

5.428580

2.714290

0.000000

 We serve market 
segments with 
strong growth 
prospects.

Our disciplined 
approach to serving 
fundamentally strong 
markets ensures a 
crisp focus for the 
organization.

8.99997

 We aggressively 
compete on quality 
and service. 

7.71426

6.42855

5.14284

3.85713

2.57142

1.28571

0.00000

At Raven, service is  
not simply a tagline,  
it emanates from  
how we serve 
each other and our 
communities, and 
it’s how we develop 
and maintain 
customer loyalty. 

9.999989

8.571419

7.142850

5.714280

4.285710

2.857140

1.428570

0.000000

We’re on a path 
of continuous 
improvement. 

We constantly look 
for ways to increase 
the bottom line. 

Cash flow and 
ROI are front 
and center. 

We have a proven 
record of generating 
attractive returns and 
increasing cash flows.

  2012 AnnuAl RePOR t   7

RAven  In du s tR Ies ,  I nc.

Applied 
Technology 
Division

“ At  Raven,  we’re  plotting  our  growth  strategy  in  precision  agriculture  for  the  next  several 
years. We aim to be among the top players and will differentiate ourselves by our innovative 
products, knowledgeable field support and world class customer service. As value migrates 
from hardware and software to information management, Raven will continue to be at the 
forefront  with  its  open  information  management  platform,  enabling  a  growing  array  of 
applications and information-sharing capabilities.” 

Matthew T. Burkhart 
Division Vice President and  
General Manager

Innovative products such as SmarTraxTM RTK automatic steering controls and the award-winning OmniRow® advanced planter 
control system help producers improve efficiencies and maximize yields by ensuring proper seed spacing and placement.

FY 2012 in Review

  strong demand across our entire 
product line led to a 33% increase in 
sales to $132.6 million. Improving 
margins resulted in record operating 
profits. new products made a significant 
contribution last year, including expanded 
offerings of our field computers, planter 
controls, boom controls, steering 
and information management. 

International sales growth continued at a 
strong pace led by Brazil, the former soviet 
Republics, Australia and south Africa. we 
have seen a significant market shift overseas 
characterized by the adoption of guidance 
and steering systems. Farmers today can 
start out with higher-end precision ag 
platforms, which are far more capable 
and easier to use than in years past. 

  demand also remained strong from 
our original equipment manufacturer 
(Oem) partners. we increased both the 
take rate of our products from the factory, 
along with placing more of our products 
on each unit that leaves the factory.

Building Our Quality 
Advantage

  At Raven Atd, quality is defined as 
products that are easy to use and perform 
as promised every time, supported 
with dedicated customer service. From 
equipment upgrades to complete new 
systems, Raven delivers innovations for 
the entire growing season. everything is 
fully integrated with the industry’s most 
powerful field computers and advanced 
wireless communications technology.

  Over the past year we continued 
to build our quality advantage by:

•  moving into a new 81,000 

square foot manufacturing facility. 
this will allow us to better meet 
demand in a space designed 
for improved productivity.

•  making additional process 

improvements. Building upon 
our IsO 9001 certification, we 
strengthened our supply chain and 
implemented changes geared to 
enhance the customer experience. 

•  expanding research and development, 
both at the Raven Innovation campus 
in sioux Falls, sd, and our product 
development facility in Austin, 
tx. we also added innovative 
expertise in product development.

•  Broadening our suite of precision ag 

products. this includes new air seeder 
and planter controls, enhanced boom 
control capabilities, and expansion 
of our slingshot® open information 
management and RtK platform. 

Outlook for FY 2013

  the coming fiscal year is shaping 
up to be another period of solid 
growth in sales and profits.

  the higher cost of nutrients and other 
inputs have shortened the payback period 
for grower investments in technology. 
the combination of our proven ROI with 
high farm incomes translates into strong 
demand for Raven’s precision ag systems.

International sales should again 

outpace the rate of growth in the united 
states. we see demand across all 
major agricultural regions throughout the 
world, with particular strength in south 
America, south Africa, eastern europe 
and the former soviet Republics, and 
in emerging markets such as china. 

  we have a robust product pipeline with 
new innovations planned for introduction 
throughout the year. At the same time, we 
are aggressively expanding our efforts in 
business development, sales and service. 

Key Performance Goals

•  Increase international sales 

through geographic expansion 
and tailored product offerings. 

•  Introduce new applications and 

wireless capabilities for slingshot 
along with expanded RtK coverage.

•	 Gain market share in both our 
core products and grower lines 
via new product introductions 
and enhanced distribution.

•	 Pursue new products and 

technologies through acquisition.

Since 1978, Raven has 

played a key role in 

the growth of precision 

agriculture—the use 

of electronic controls, 

Global Positioning System 

(GPS) technology and 

information management 

tools designed to reduce 

operating costs and 

improve farm yields 

around the world. 

The Envizio Pro II® multi-function 
field computer enables a farmer 
to control, simplify and improve 
virtually every phase of their 
operation; providing farmers 
with a simple way to increase 
efficiency and cost savings as 
well as reduce operator fatigue. 

  2012 AnnuAl RePOR t   9

 
 
RAven  In du s tR Ies ,  I nc.

Engineered 
Films 
Division

“ Raven’s  Engineered  Films  Division  is  fast  becoming  the  premier  provider  of  high-quality, 
highly  engineered  films  serving  energy,  construction,  industrial,  geomembrane  and 
agricultural markets where performance is critical. Our new Technology Solutions Center 
adds the very latest in processing and testing capabilities. We can now offer our customers 
seamless product development from conceptual ideas through full-scale production. As a 
new  division  general  manager,  I’m  excited  about  the  opportunity  to  provide  the  widest 
range of single and multi-layer custom barrier solutions.”

Anthony D. Schmidt 
Division Vice President and 
General Manager

State-of-the-art pilot process equipment; prototyping film and sheet formulations at a fraction of the cost and time with new 
9-layer blown film pilot line located in the Technology Solutions Center of Engineered Films. 

FY 2012 in Review

  strong demand for our energy and 
geomembrane films drove a 26% 
increase in sales to a record $133.5 
million. Our profitability was impacted 
from delays we faced in ramping-up 
our new capacity. Both of our new 
extruders are now fully online. 

  sales into our energy markets 
remained strong. new exploration 
in north dakota created additional 
demand for Raven pit liner films used 
in the oil and gas fields. Orders for 
our agricultural products, such as our 
innovative FeedFresh™ silage covers, 
remained strong. we also benefited from 
construction remodeling activity thanks 
to our national distribution network. 

  new products continue to drive our 
growth. we successfully introduced 
dura-skrim® textured K-series—a new 
geomembrane product line engineered 
for applications requiring exceptional 
slope stability, such as landfill caps, 
mining leach pads and containment 
ponds. environmental protection will 
play a growing role in eFd’s future.

Building Our Quality 
Advantage

  At Raven eFd, quality is defined as 
products that are engineered, produced, 
and tested for critical performance. 
Raven offers a unique combination of 
customized solutions using three production 
technologies—extrusion, conversion and 
lamination—from a single source. we 
differentiate ourselves by offering the 
widest range of formulations and the 
development of new materials. Over 
the past several years, we have made 
significant investments in state-of-the-art 
processing and product development. 

  Over the past year, we continued 
to build our quality advantage by:

•		expanding our production 
capacity. this includes the 
installation of the world’s largest 
seven-layer barrier film line.

•		Increasing our commitment to product 

innovation. we opened a new 
technology solutions center for 

research, analysis and optimization 
of new product formulations.

•	 Introducing new scrim-reinforced 

products. with each new solution, 
like our K- and J-series, we offer 
the widest range of durable, high-
strength reinforced materials.

•		demonstrating our value in 

environmental protection. we 
began shipments of geomembrane 
liners as part of a $10 million 
municipal water project.

Outlook for FY 2013 

  we ended the year with good 
momentum, and we expect that to 
continue in the coming year. Our 
profitability will be a function of several 
factors, including the cost/price spread 
of raw materials and production volumes. 
Our goal is to maintain operating 
margins in the mid- to upper teens.

  High oil prices are driving exploration 
activity, thus creating continued demand 
in our energy end markets. we expect 
to see additional growth from our 
agricultural customers with our FeedFresh™ 
storage covers. As industrial activity 
recovers, we anticipate greater sales 
of our containment bags used inside 
shipping containers to secure materials.

  we’ve created an unparalleled 
resource in engineered films, and our 
customers are taking notice as evidenced 
by more collaborative projects than 
ever before. with an eye on sales 
growth, we also recognize the need 
for ongoing process improvements 
to increase divisional profits.

Key Performance Goals

•  continue to increase the 
pounds of film produced.

•	 Improve productivity as measured 

by cost per unit of output.

•  Reduce new product cycle time to 
accommodate growing pipeline.

•	 Introduce innovative barrier 
films for our served markets.

•  expand distribution and market 

share in agricultural films.

Raven is a leading supplier 

of high-quality flexible films 

and sheeting for custom 

applications in energy, 

industrial, environmental, 

agricultural and construction 

markets throughout the 

United States and abroad. 

Our products are designed 

to deliver a range of 

benefits, including lower 

weight yet higher strength, 

superior barrier properties 

and other characteristics 

that result in an exceptional 

value for the customer.

Large fish hatchery project 
utilized over 5 million sq.ft. 
of Rufco® enhanced grip 
geomembrane to line fish 
ponds in eastern Texas.

  2012 AnnuAl RePOR t   11

RAven  In du s tR Ies ,  I nc.

Aerostar 
Division

“ Raven  Aerostar’s  greatest  opportunity  for  growth  lies  in  the  area  of  unmanned  surveillance. 
Following our initial entry with tethered aerostats and mooring platforms, we expanded our system 
components. Today we compete in the global market for situational awareness. Our investment 
in Vista Research, Inc. and their radar processing technology enables us to introduce affordable 
end-to-end detection and tracking solutions around the world. This strategy builds on our vision to 
protect lives with affordable quality products.” 

Lon E. Stroschein
Division Vice President and
General Manager

Aerostar’s tethered aerostat product line continues on a revolutionary path forward. Aerostar’s TIF-75KH was designed using 
High Strength Laminated Aerostat Material (HSLAM), which allows for additional lift and durability capabilities.

FY 2012 in Review

•		Improving the effectiveness and 

  divisional sales for the year increased 
7% to $52.4 million. the previous fiscal 
year saw significant initial orders for 
tethered aerostats, making for a tough 
comparison. Our military parachute and 
protective wear programs performed 
very well. Profits were up for the year 
even though our operating margins were 
affected by higher R&d investments. 

  we strengthened our government 
contracting capabilities with a new joint 
venture, Aerostar Integrated systems (AIs), 
securing a partner with deep experience 
in military procurement and accounting, 
as well as bringing us national security 
clearance coverage. As a result, we 
won a contract for the development 
of tethered aerostats and deployment 
of Flight services Representatives 
for our systems in Afghanistan. 

  we also expanded our manufacturing 
capacity for t-11 parachutes by 20%. 
this enabled us to significantly boost our 
parachute deliveries midway through 
FY12. Raven Aerostar also won a small 
R&d contract for the u.s. Army that 
will help with the manufacturing design 
of disposable parachutes (lcAd). 

Building Our Quality 
Advantage

  At Raven Aerostar, quality is defined 
as products that not only meet rigorous 
performance standards, but are 
delivered on time and within budget. 
Our parachutes, protective wear and 
aerostats are all designed to ensure 
the safety of our military personnel 
stationed around the world. 

  Over the past year, we continued 
to build our quality advantage by:

•		 Increasing our parachute 

production rate at our sioux Falls, 
madison and Huron facilities. 

•		 enhancing our R&d capabilities with 
the completion of a large hangar 
for aerostat testing. this will greatly 
increase the number of test projects 
and training capabilities with current 
and prospective customers.

integrity of our tethered aerostats. 
we deployed our people in 
active war zones to find better 
ways to operate and service our 
products. this has dramatically 
improved our production uptime.

•		 expanding our opportunity in 

advanced detection and tracking. 
the recent acquisition of vista 
Research, Inc. brings new 
capabilities in smart radar solutions 
that aim to provide improved 
security solutions at a lower cost. 

Outlook for FY 2013

  we’re anticipating solid growth in 
the coming fiscal year with the potential 
to achieve double-digit gains led by our 
parachute and protective wear programs. 
Our profit growth will depend on a 
number of factors, including the mix of 
aerostat shipments and our successes 
related to new customer initiatives. 

  As we envision Raven Aerostar 
becoming a much larger player 
in situational awareness, we are 
strengthening our product development 
processes while maintaining our market 
advantage. these changes have already 
led to higher quality results such as 
improved first-time yields. At the same 
time, we’ve increased our investment 
in parachutes and protective wear 
capabilities at a time when others in 
the industry have been scaling back.

  Although we face an environment of 
increasing scrutiny over military funding, 
Raven Aerostar stands by its reputation 
of proven technology, responsive 
service and greater affordability. 

Key Performance Goals

•  complete new demonstrations 

of tactical aerostats. 

•  deliver on time and on budget 

for new lcAd contract.

•  Accelerate new product development 

at vista Research, Inc.

•  extend time and payload 

capabilities with airship test flights.

•  Introduce new lighter weight aerostat 
material with greater lift capabilities. 

From an aerospace pioneer 

in 1956, the Aerostar 

Division today has grown to 

become a leading provider 

of surveillance technology 

and specialty sewn fabrics for 

government and commercial 

applications, including 

research, communications 

and intelligence. Products 

include tethered aerostats, 

military parachutes, protective 

wear, high-altitude research 

balloons, and radar.

The OTS Dry Undersuit, one 
of Aerostar’s protective wear 
offerings, integrates thermal 
protection with a low profile 
design. The suit offers protection 
against hypothermia should the 
wearer enter cold waters.

  2012 AnnuAl RePOR t   13

RAven  In du s tR Ies ,  I nc.

Electronic 
Systems 
Division

“ Raven’s Electronic Systems Division is on a path of continuous improvement. Customers look to 
us for high reliability, design excellence and production flexibility. Overcoming the engineering 
challenges is only half of the battle. We specialize in design for manufacturability. That means 
the  customer’s  product  will  perform  up  to  specifications  and  meet  quality  standards,  all  at 
the  lowest  total  cost.  We’re  driven  to  become  an  even  more  valuable  partner  to  our  core 
customers, which includes Raven’s expansive manufacturing network.” 

David R. Bair
Division Vice President and 
General Manager

Raven team member performing quality validation on electronic assembly during the manufacturing process. ESD processes 
are ISO 9001 certified.

FY 2012 in Review

  despite the expected decline in our 
avionics business, the division finished 
the year with a revenue gain of 9% to 
$71.7 million. Our operating margins 
and cash flows held firm for the year.

  we continue to experience solid 
growth in the industrial segment. Our 
business of providing subassemblies for 
Raven’s Applied technology division 
products also contributed to yearly 
gains. this is becoming an increasing 
percentage of our total revenues as our 
circuit boards make their way into the 
growing array of precision ag products, 
such as cruizer II™ and viper Pro™.

  As anticipated, sales of avionics 
assemblies declined last year as 
we moved out of certain military 
aircraft programs. Although we 
added a new customer in secure 
communications, we only shipped 
a portion of what we expected due 
to timing of government funding.

Building Our Quality 
Advantage

  At Raven esd, quality is defined as 
high reliability, design excellence and 
production flexibility. we offer a full suite 
of engineering services to support new 
product development, including rapid 
prototyping and design evaluation builds. 
It’s all about design for manufacturability, 
helping customers achieve the desired 
performance at the lowest total cost. 

  Over the past year, we continued 
to build our quality advantage by:

•  Improving our on-time delivery 
percentage. thanks to better 
integration at key stages of the 
process, we have been consistently 
achieving a rate of 99%. 

•  Building our capabilities for new 

product introduction. we’re 
applying more resources up front, 
such as engineering reviews, 
before a new product hits the 
factory floor. the benefit is less 
rework and fewer waivers.

•  Improving incoming quality 
at receiving and inspection. 
we added supplier quality 
engineers who continue to 
increase the effectiveness of 
our entire supply base.

•  Improving availability of key 
components. Our materials 
group has done a great job in 
securing a continuous supply of 
items that were previously difficult 
to obtain in a timely manner.

Outlook for FY 2013

  For the coming fiscal year, we expect 
to generate modest revenue gains 
with our industry-leading profit margins 
producing stable profits and cash flows.

Industrial controls can be expected to 
again pace our growth. we secured two 
new customers last year, one of which is 
a foreign company that was looking for a 
north American manufacturing presence. 
the recent trend of companies bringing 
their manufacturing back to the united 
states bodes well for our future prospects.

  Along with continued growth 
supplying Raven Atd, we’re applying 
more marketing resources behind our 
proprietary products this year. this 
includes the Raven link system, the first 
affordable l1/l2 solution for remote GPs 
antenna installations. Finally, we will be 
providing engineering and manufacturing 
support to Raven’s latest radar technology 
acquisition, vista Research, Inc. 

 Key Performance Goals

•  secure one or two new customers for 
electronic manufacturing services.

•  Improve the time to profitability for  

new products.

Raven’s Electronic Systems 

Division is a total solution 

provider of contract 

electronic manufacturing 

services primarily for low-

volume/high-mix industrial 

products that can stand up 

to harsh environments with 

great reliability. End markets 

served include controls 

and instrumentation, secure 

communications and GPS 

•  deliver follow-on orders for vista  

signal amplification.

Research, Inc.

•  Improve working capital 

management, including inventory 
turns and cycle times.

•  expand sales of our proprietary  

products.

  2012 AnnuAl RePOR t   15

 
Board of Directors

Anthony W. Bour (a)(c)
President & 
Chief Executive Officer
showplace wood Products, Inc.

Thomas S. Everist (b)(c)
Chairman of the Board
Raven Industries, Inc.
President
the everist company

Mark E. Griffin (b)(c)
President & 
Chief Executive Officer
lewis drugs, Inc.

Kevin T. Kirby (a)(b)(c)
Chief Executive Officer & Director
Face It tOGetHeR

Marc E. LeBaron (b)(c)
Chairman & Chief Executive Officer
lincoln Industries, Inc.

Cynthia H. Milligan (a)(c)
Dean Emeritus
college of Business Administration
university of nebraska, lincoln

Daniel A. Rykhus
President & 
Chief Executive Officer
Raven Industries, Inc.

a = Audit committee           b = Personnel and compensation committee            c = Governance committee

Executive Team

David R. Bair – division vice President & General manager – electronic systems division, Age: 55, service 13 years

Matthew T. Burkhart – division vice President & General manager – Applied technology division, Age: 36, service 4 years

Thomas Iacarella – vice President & chief Financial Officer, Age: 58, service 20 years

Jan L. Matthiesen – vice President – Administration, Age: 54, service 1 year

Brian E. Meyer – chief Information Officer, Age: 49, service 1 year

Daniel A. Rykhus – President & chief executive Officer, Age: 47, service 22 years

Anthony D. Schmidt – division vice President & General manager – engineered Films division, Age: 40, service 16 years

Lon E. Stroschein – division vice President & General manager – Aerostar division, Age: 37, service 4 years

Mark L. West – chief technology Officer, Age: 58, service 30 years

16  RA v en  Indu stR Ies,  Inc.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 31, 2012

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number: 001-07982

RAVEN INDUSTRIES, INC.

(Exact name of registrant as specified in its charter)

South Dakota

(State of incorporation)
205 E. 6th Street, P.O. Box 5107, Sioux Falls, SD

(Address of principal executive offices)

46-0246171

(IRS Employer Identification No.)
 57117- 5107

 (zip code)

Registrant's telephone number including area code  (605) 336-2750

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class:

Common Stock, $1 par value

Name of Each Exchange on which Registered

The NASDAQ Stock Market

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding twelve months, and (2) has been subject to such filing requirements 
for the past ninety days.
Indicate by checkmark whether the registrant has submitted electronically and posted on its corporate Website, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 
months (or for such shorter period that the registrant was required to submit and post such files).
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and 
will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by 
reference in Part III of this Form 10-K or any amendment to this Form 10-K.

Yes

Yes

Yes

Yes

No

No

No

No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. 
See definition of “accelerated filer,” “large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer

Non-accelerated filer
(Do not check if a smaller reporting company)

Accelerated filer

Smaller reporting company

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.)

Yes

No

The aggregate market value of the registrant's common stock held by non-affiliates at July 31, 2011 was approximately $934,229,237. The aggregate 
market value was computed by reference to the closing price as reported on the NASDAQ Global Select Market, $52.83, on July 29, 2011, which was 
as of the last business day of the registrant's most recently completed second fiscal quarter.  The number of shares outstanding on March 21, 2012 was 
18,120,066.

The definitive proxy statement relating to the registrant's Annual Meeting of Shareholders, to be held May 22, 2012, is incorporated by reference into 
Part III to the extent described therein.

DOCUMENTS INCORPORATED BY REFERENCE

 
 
PART I
Item 1.

BUSINESS

Item 1A. RISK FACTORS

Item 1B. UNRESOLVED STAFF COMMENTS

Item 2.

Item 3.

PROPERTIES

LEGAL PROCEEDINGS

Item 4. MINE SAFETY DISCLOSURES

PART II
Item 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY, RELATED SHAREHOLDER MATTERS, 

AND ISSUER PURCHASES OF EQUITY SECURITIES

Quarterly Information 

Stock Performance

Item 6.

SELECTED FINANCIAL DATA

Eleven-year Financial Summary

Business Segments

Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF

OPERATIONS

Executive Summary

Results of Operations - Segment Analysis

Outlook

Liquidity and Capital Resources

Off-Balance Sheet Arrangements and Contractual Obligations

Critical Accounting Estimates

New Accounting Standards

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Item 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Management's Report on Internal Control Over Financial Reporting

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Income and Comprehensive Income

Consolidated Statements of Shareholders' Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Item 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
FINANCIAL DISCLOSURE

Item 9A. CONTROLS AND PROCEDURES

Item 9B. OTHER INFORMATION

PART III
Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Item 11. EXECUTIVE COMPENSATION
Item 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 
RELATED SHAREHOLDER MATTERS

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Item 14

PRINCIPAL ACCOUNTING FEES AND SERVICES

PART IV
Item 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULE

INDEX TO EXHIBITS

SIGNATURES

REPORT OF INDEPENDENT REGISTERED ACCOUNTING FIRM ON FINANCIAL STATEMENT SCHEDULE

SCHEDULE II

3

6

9

9

10

10

10

10

11

12

12

14

15

15

17

21

22

24

24

26

26

27

28

29

30

31

32

33

34

49

49

49

50

50

50

50

50

51

52

54

55

56

PART I

ITEM 1.

BUSINESS

Raven Industries, Inc. was incorporated in February 1956 under the laws of the State of South Dakota and began operations later 
that same year. Raven is an industrial manufacturer providing a variety of products. The company markets its products around the 
world and has its principal operations in the United States of America. Raven began operations as a manufacturer of high-altitude 
research balloons before diversifying into the industrial, agricultural, energy, construction and military/aerospace markets. The 
company employs approximately 1,400 people and is headquartered at 205 E. Sixth Street, Sioux Falls, SD 57104 - telephone 
(605) 336-2750. The company's Internet address is http://www.ravenind.com and its common stock trades on the NASDAQ Global 
Select Market under the symbol RAVN. The company has adopted a Code of Conduct applicable to all officers, directors, and 
employees, which is available on the website. Information on the company's website is not part of this filing.

All reports (including annual reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K) and proxy 
and  information  statements  filed  with  the  Securities  and  Exchange  Commission  (SEC)  are  available  through  a  link  from  the 
company's  website  to  the  SEC  website. All  such  information  is  available  as  soon  as  reasonably  practicable  after  it  has  been 
electronically filed. Filings can also be obtained free of charge by contacting the company, the SEC's Public Reference Room at 
100 F Street N.E., Washington, DC 20549, through the SEC's website at http://www.sec.gov, or by calling the SEC at 1-800-
SEC-0330.

The  company  has  four  business  segments: Applied  Technology  Division,  Engineered  Films  Division, Aerostar  Division  and 
Electronic Systems Division.  Many of the past and present product lines are an extension of technology and production methods 
developed in the original balloon business. Product lines have been grouped in these segments based on common technologies, 
production methods and raw materials; however, more than one business segment may serve each of the product markets identified 
above.  

Business segment financial information is found on the following pages:

14
17

46

"Business Segments"
"Results of Operations – Segment Analysis"

"Note 13. Business Segments and Major Customer Information"

BUSINESS SEGMENTS

Applied Technology
Applied  Technology  designs,  manufactures,  sells,  and  services  innovative  precision  agriculture  products  and  information 
management tools that help growers reduce costs and improve farm yields around the world.  The Applied Technology product 
families include field computers, application controls, GPS-guidance and assisted-steering systems, automatic boom controls, 
yield monitoring planter controls and an integrated RTK and information platform called SlingshotTM.  Recent investments in Site-
Specific Technology Development Group, Inc. (SST), a software company, and the continued build out of the Slingshot API 
platform  are  positioning Applied Technology  to  be  able  to  provide  the  information  platform  of  choice  that  improves  grower 
decision-making and business efficiencies for our agriculture retail partners.    

Applied Technology  sells  their  precision  agriculture  control  products  to  both  original  equipment  manufacturers  (OEMs)  and 
through after market distribution, in the United States and in most major agriculture areas around the world.  The division has 
personnel and distribution representatives located in the U.S. and key geographic areas throughout the world, including Canada, 
Europe, the former Soviet Republics, South Africa, South America, Australia, and China. The company's competitive advantage 
in this segment is designing and selling an easy to use, reliable, and value added products that are supported by an industry leading 
service and support team.  

Engineered Films
This  segment  produces  rugged  reinforced  plastic  sheeting  for  industrial,  energy,  construction,  geomembrane  and  agricultural 
applications.

The company's sales force sells plastic sheeting to independent third-party distributors in each of the various markets it serves. 
The company extrudes a significant portion of the film converted for its commercial products and believes it is one of the largest 

3           

                                                                                                                      
sheeting converters in the United States. Engineered Films believes its ability to both extrude and convert films allows it to provide 
a more customized solution to customer needs. A number of suppliers of sheeting compete with Raven on both price and product 
availability. Engineered Films is the company's most capital-intensive business segment, requiring regular investments in new 
extrusion capacity along with printers and conversion equipment. This segment's capital expenditures were $10.9 million in fiscal 
2012, $8.5 million in fiscal 2011 and $1.5 million in fiscal 2010.   

Aerostar
Aerostar sells high-altitude research balloons and tethered aerostats for government and commercial research. It produces military 
parachutes, uniforms and protective wear for U.S. government agencies and as a subcontractor.  It also manufactures other sewn 
and sealed products on a contract basis.  Sales are made in response to competitive bid requests. High-altitude research balloons 
are sold directly to government agencies (usually funded by the National Aeronautics and Space Administration) or commercial 
users. Aerostar is the only balloon supplier for high-altitude research in the United States.

During fiscal 2012,  Aerostar expanded its business through a business venture and acquisition.  The business venture, Aerostar 
Integrated Systems, is 75% owned by Aerostar and pursues potential product and support services contracts for agencies and 
instrumentalities of the United States Government.  The acquisition in January 2012 of Vista Research, Inc., a leading provider 
of surveillance systems that enhance the effectiveness of radar using sophisticated algorithms, will immediately allow Aerostar 
to enhance its tethered aerostat security solutions.  Longer-term, the company is positioned to meet growing global demand for 
lower-cost detection and tracking systems used by government and law enforcement agencies. 

Electronic Systems
The company has focused this segment's capabilities in electronics manufacturing services (EMS) for commercial customers with 
a focus on high-mix, low-volume production. Assemblies manufactured by the Electronic Systems segment include avionics, 
secure communication, environmental controls and other products where high quality is critical.

EMS sales are made in response to competitive bid requests by customers. The level and nature of competition varies with the 
type of product, but the company frequently competes with a number of EMS manufacturers on any given bid request. The markets 
in which the company participates are highly competitive, with customers having many suppliers from which to choose.

MAJOR CUSTOMER INFORMATION

Two customers accounted for 10% or more of consolidated sales in fiscal 2012 compared to one customer in fiscal 2011 and 2010.  
Fiscal 2012 sales to WT Plastics Limited, a customer in the Engineered Films Division, accounted for 11% of consolidated sales.  
Sales in fiscal 2012, 2011 and 2010 to Goodrich Corporation, a customer of the Electronic Systems segment, accounted for 10%, 
13% and 16%, respectively, of consolidated sales.   While Electronic Systems expects revenue from this customer continue to 
decline, the company does not anticipate any sudden disruptions to this relationship.   

SEASONAL WORKING CAPITAL REQUIREMENTS

Some seasonal demand exists in Applied Technology's agricultural market. Applied Technology builds product in the fall for winter 
and spring delivery. Certain sales to agricultural customers offer spring payment terms for fall and early winter shipments. The 
resulting fluctuations in inventory and accounts receivable have required, and may require, seasonal short-term financing.

FINANCIAL INSTRUMENTS

The  principal  financial  instruments  that  the  company  maintains  are  cash,  cash  equivalents,  short-term  investments,  accounts 
receivable, accounts payable, and acquisition related contingent payments.  The company manages the interest rate, credit and 
market risks associated with these accounts through periodic reviews of the carrying value of assets and liabilities and establishment 
of appropriate allowances in connection with company policies. The company does not use off-balance sheet financing, except to 
enter into operating leases.  

The company uses derivative financial instruments to manage foreign currency risk. The use of these financial instruments has 
had no material effect on consolidated results of operations, financial condition or cash flows.

RAW MATERIALS

The company obtains a wide variety of materials from several vendors.  Principal materials include numerous electronic components 
for the Electronic Systems and Applied Technology segments, various plastic resins for the Engineered Films segment and fabrics 
for the Aerostar segment. The Engineered Films segment has experienced volatile resin prices over the past three years. Price 

4           

                           
increases could not always be passed on to customers due to weak demand and a competitive pricing environment.  The Electronic 
Systems segment experiences variability in lead times for components as business cycles impact demand. However, predicting 
future material shortages and the related potential impact on Raven is not possible.

PATENTS

The company owns a number of patents. However, Raven does not believe that its business, as a whole, is materially dependent 
on any one patent or related group of patents. It believes the successful manufacture and sale of its products generally depend 
more upon its technical expertise, speed to market and manufacturing skills.

RESEARCH AND DEVELOPMENT

The business segments conduct ongoing research and development efforts. Most of the company's research and development 
expenditures are directed toward new products in the Applied Technology,  Engineered Films and Aerostar segments. Total company 
research and development costs are presented on the Consolidated Statements of Income and Comprehensive Income.

ENVIRONMENTAL MATTERS

Except as described below, the company believes that, in all material respects, it is in compliance with applicable federal, state 
and local environmental laws and regulations. Expenditures relating to compliance for operating facilities incurred in the past 
have not significantly affected the company's capital expenditures, earnings or competitive position.

In connection with the sale of substantially all of the assets of the company's Glasstite, Inc. subsidiary in fiscal 2000, the company 
has agreed to assume responsibility for the investigation and remediation of any pre-October 29, 1999  environmental contamination 
at the company's former Glasstite pickup-truck topper facility in Dunnell, Minnesota, as required by the Minnesota Pollution 
Control Agency (MPCA) or the United States Environmental Protection Agency (EPA).

The company and the purchasers of the company's Glasstite subsidiary conducted environmental assessments of the properties. 
Although these assessments continue to be evaluated by the MPCA on the basis of the data available, there is no reason to believe 
that any activities that might be required as a result of the findings of the assessments will have a material effect on the company's 
results of operations, financial position or cash flows. The company had $55 thousand accrued at January 31, 2012, representing 
its best estimate of probable costs to be incurred related to these matters.

BACKLOG

As of February 1, 2012, the company's order backlog totaled $66.6 million. Backlog amounts as of February 1, 2011 and 2010 
were $76.0 million and $74.7 million, respectively. Because the length of time between order and shipment varies considerably 
by business segment and customers can change delivery schedules or potentially cancel orders, the company does not believe that 
backlog, as of any particular date, is necessarily indicative of actual net sales for any future period.

EMPLOYEES 

As of January 31, 2012, the company had 1,405 employees, 1,382 in an active status. Following is a summary of active employees 
by segment: Electronic Systems - 262; Applied Technology - 403; Engineered Films - 267; Aerostar - 373; Administration - 77. 
Management believes its employee relations are satisfactory.

5           

                           
EXECUTIVE OFFICERS

NAME, AGE AND POSITION
Daniel A. Rykhus, 47
President and Chief Executive Officer

BIOGRAPHICAL DATA
Mr. Rykhus became the company's President and Chief Executive Officer 
in 2010.  He joined Raven in 1990 as Director of World Class Manufacturing, 
was  General  Manager  of  the  Applied  Technology  Division  from  1998 
through 2009, and served as Executive Vice President from 2004 through 
2010.

Thomas Iacarella, 58
Vice President and Chief Financial Officer

Mr. Iacarella joined Raven in 1991 as Corporate Controller and has been 
the company's Chief Financial Officer, Secretary and Treasurer since 1998.  
Prior to joining the company, he held positions with Tonka Corporation and 
the accounting firm now known as Ernst & Young.

David R. Bair, 55
Division Vice President and General Manager -
Electronic Systems Division

Anthony D. Schmidt, 40
Division Vice President and General Manager -
Engineered Films Division

Mr.  Bair  joined  Raven  in  1999  as  Division  Vice  President  and  General 
Manager of the Electronic Systems Division.

Mr. Schmidt was named Division Vice President and General Manager of 
the Engineered Films Division on February 1 2012.  He joined Raven in 
1995  in  the Applied Technology  Division  performing  various  leadership 
roles within manufacturing and engineering.  He transitioned to Engineered 
Films Division in September 2011 as Manufacturing Manager.

Barbara K. Ohme, 64
Vice President - Administration

Ms. Ohme joined Raven in 1987 as Employment Manager and has been the 
company's Vice President of Administration since 2004.

Matthew T. Burkhart, 36
Division Vice President and General Manager -
Applied Technology Division

Mr. Burkhart was named Division Vice President and General Manager of 
the Applied Technology Division on February 1, 2010.  He joined Raven in 
2008  as  Director  of  Sales  and  became  General  Manager  -  Applied 
Technology Division on February 1, 2009.  Prior to joining the company, 
he was a Branch Manager for Johnson Controls.

Lon E. Stroschein, 37
Division Vice President and General Manager -
Aerostar Division

Mr.  Stroschein  was  named  Vice  President  and  General  Manager  of  the 
Aerostar  Division  in  October  2010.   He  joined  Raven  in  2008  as 
International  Sales  Manager  for  Applied  Technology.   Prior  to  joining 
Raven, he was a bank Vice President and was a member of the executive 
staff for a U.S. Senator.   

Effective February 1, 2012,  Anthony Schmidt  was named Division Vice President and General Manager for the Engineered Films 
Division, replacing James Groninger, who will transition to a new role as the Director of Business Development in the Engineered 
Films Division.  

Effective April 20, 2012, Barbara Ohme will be retiring as Vice President of Administration.  She will be succeeded by Jan L. 
Matthiesen, 54, who joined the company in September 2010 as Director of Administration and brings 18 years of government 
contracting experience through her work with the Department of the Interior's U.S. Geological Survey and the Department of 
Defense.  Prior to joining Raven, she was a Human Resource Manager at Science Applications International Corporation (SAIC).

ITEM 1A. RISK FACTORS

FORWARD-LOOKING STATEMENTS

Certain statements contained in this report are “forward-looking statements” within the meaning of Section 27A of the Securities 
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding 
the expectations, beliefs, intentions or strategies regarding the future. Without limiting the foregoing, the words “anticipates,” 
“believes,” “expects,” “intends,” “may,” “plans” and similar expressions are intended to identify forward-looking statements. The 
company intends that all forward-looking statements be subject to the safe harbor provisions of the Private Securities Litigation 
Reform Act. Although the company believes that the expectations reflected in such forward-looking statements are based on 
reasonable assumptions, there is no assurance that such assumptions are correct or that these expectations will be achieved. Such 

6           

                           
assumptions  involve  important  risks  and  uncertainties  that  could  significantly  affect  results  in  the  future.  These  risks  and 
uncertainties include, but are not limited to, those relating to weather conditions and commodity prices, which could affect certain 
of the company's primary markets, such as agriculture and construction and oil and gas well drilling; or changes in competition, 
raw material availability, technology or relationships with the company's largest customers, any of which could adversely impact 
any of the company's product lines, as well as other risks described below. The foregoing list is not exhaustive and the company 
disclaims any obligation to subsequently revise any forward-looking statements to reflect events or circumstances after the date 
of such statements.

RISKS RELATING TO THE COMPANY
The company operates in markets that involve significant risks, many of which are beyond the company's control. Based on current 
information, the company believes that the following identifies the most significant risk factors that could affect its businesses. 
However, the risks and uncertainties the company faces are not limited to those discussed below. There could be other unknown 
or unpredictable economic, business, competitive or regulatory factors, including factors that the company currently believes to 
be immaterial, that could have material adverse effects on the company's financial position, liquidity and results of operations. 
Past  financial performance may  not be  a  reliable indicator of  future performance and  historical trends  should not  be used  to 
anticipate results or trends in future periods.

Weather conditions could affect certain of the company's markets such as agriculture and construction.
The company's Applied Technology Division is largely dependent on the ability of farmers and agricultural subcontractors known 
as custom operators to purchase agricultural equipment that includes its products. If such farmers experience adverse weather 
conditions resulting in poor growing conditions, or experience unfavorable crop prices or expenses, potential buyers may be less 
likely to purchase agricultural equipment. Accordingly, weather conditions may adversely affect sales in the Applied Technology 
Division.

Weather conditions can also adversely affect sales in the company's Engineered Films Division. To the extent weather conditions 
curtail construction activity, sales of the segment's plastic sheeting will likely decrease.

Price fluctuations in and shortages of raw materials could have a significant impact on the company's ability to sustain and 
grow earnings.
The company's Engineered Films Division consumes significant amounts of plastic resin, the costs of which reflect market prices 
for natural gas, oil and other market forces. These prices are subject to worldwide supply and demand as well as other factors 
beyond the control of the company. Although the Engineered Films Division is sometimes able to pass such price increases to its 
customers, significant variations in the cost of plastic resins can affect the company's operating results from period to period. 
Unusual supply disruptions, such as caused by a natural disaster, could cause suppliers to invoke “force majeure” clauses in their 
supply agreements, causing shortages of material. Success in offsetting higher raw material costs with price increases is largely 
influenced by competitive and economic conditions and could vary significantly depending on the market served. If the company 
is not able to fully offset the effects of material availability and costs, financial results could be adversely affected.

Electronic components, used by both the Applied Technology Division and Electronic Systems Division, are sometimes in short 
supply, impacting our ability to meet customer demand.

If a supplier of raw materials or components were unable to deliver due to shortage or financial difficulty, any of the company's 
segments could be adversely affected. 

Fluctuations in commodity prices can increase our costs and decrease our sales.
Agricultural income levels are affected by agricultural commodity prices and input costs. As a result, changes in commodity prices 
that reduce agricultural income levels could have a negative effect on the ability of growers and their contractors to purchase the 
company's precision agriculture products manufactured by its Applied Technology Division. 

Exploration for oil and natural gas fluctuates with their price. Plastic sheeting manufactured and sold by our Engineered Films 
Division is sold as pit and pond liners to contain water used in the drilling process. Lower prices for oil and natural gas could 
reduce exploration activities and demand for our products. Plastic sheeting manufacture uses plastic resins, which can be subject 
to change in price as the cost of natural gas or oil changes. Accordingly, volatility in oil and natural gas prices may negatively 
affect our cost of goods sold or cause us to change prices, which could adversely affect our sales and profitability. 

Failure to develop and market new technologies and products could impact the company's competitive position and have an 
adverse effect on the company's financial results.
The company's operating results in its Applied Technology and to a lesser extent, its Engineered Films and Aerostar segments, are 
largely dependent on the ability to renew the pipeline of new products and to bring those products to market. This ability could 

7           

be  adversely  affected  by  difficulties  or  delays  in  product  development  such  as  the  inability  to  identify  viable  new  products, 
successfully complete research and development, obtain relevant regulatory approvals, obtain intellectual property protection, or 
gain market acceptance of new products and services. Because of the lengthy development process, technological challenges and 
intense competition, there can be no assurance that any of the products the company is currently developing, or could begin to 
develop in the future, will achieve substantial commercial success. In addition, sales of the company's new products could replace 
sales of some of its current products, offsetting the benefit of even a successful product introduction.

The company's Electronic Systems Division is dependent on a small number of customers and faces competitive risks.
The company's Electronic Systems Division (ESD) is dependent on a small number of customers with the top customer representing 
over half of ESD sales. Accordingly, the ESD segment is dependent on the continued growth, viability and financial stability of 
its  customers,  which  consist  of  original  equipment  manufacturers  of  avionics,  consumer  beds  and  secure  telecommunication 
equipment. Future sales are dependent on the success of the company's customers, some of which operate in businesses associated 
with rapid technological change and consequent product obsolescence. Developments adverse to major customers or their products, 
or the failure of a major customer to pay for components or services, could have an adverse effect on the performance of ESD.

Further, ESD competes against many providers of electronics manufacturing services. Certain competitors have substantially 
greater resources and more geographically diversified international operations than ESD. This segment may also be at a competitive 
disadvantage  with  respect  to  price  when  compared  to  manufacturers  with  lower  cost  structures,  particularly  those  with  more 
offshore facilities located where labor and other costs are lower. The company also faces competition from the manufacturing 
operations of current and future customers, who are continually evaluating the merits of manufacturing products internally against 
the advantages of outsourcing to electronics manufacturing services providers. Accordingly, to compete effectively, ESD must 
continue  to  provide  technologically  advanced  manufacturing  services,  maintain  strict  quality  standards,  respond  flexibly  and 
rapidly to customers' design and schedule changes and deliver products globally on a reliable basis at competitive prices. Customers 
may cancel their orders, change production quantities or delay production. Start-up costs and inefficiencies related to new or 
transferred  programs  can  adversely  affect  operating  results  and  such  costs  may  not  be  recoverable  if  such  new  programs  or 
transferred programs are cancelled.

The company's Aerostar segment depends on the U.S. government for a significant portion of its sales, creating uncertainty 
in the timing of and funding for projected contracts.
A significant portion of Aerostar's sales are to the U.S. government or U.S. government agencies as a prime or sub-contractor. 
Government spending has historically been cyclical. A decrease in U.S. government defense or near-space research spending or 
changes in spending allocation could result in one or more of the company's programs being reduced, delayed or terminated. 
Reductions in the company's existing programs, unless offset by other programs and opportunities, could adversely affect its ability 
to sustain and grow its future sales and earnings. The company's U.S. government sales are funded by the federal budget, which 
operates on an October-to-September fiscal year. Changes in congressional schedules, negotiations for program funding levels or 
unforeseen world events can interrupt the funding for a program or contract. Funds for multi-year contracts can be changed in 
subsequent years in the appropriations process.

In addition, the U.S. government has increasingly relied on indefinite delivery, indefinite quantity (IDIQ) contracts and other 
procurement vehicles that are subject to a competitive bidding and funding process even after the award of the basic contract, 
adding an additional element of uncertainty to future funding levels. Delays in the funding process or changes in funding can 
impact the timing of available funds or can lead to changes in program content or termination at the government's convenience. 
The loss of anticipated funding or the termination of multiple or large programs could have an adverse effect on the company's 
future sales and earnings.

The  company  derives  a  portion  of  its  revenues  from  foreign  markets,  which  subjects  the  company  to  risk  of  changes  in 
government policies and laws or worldwide economic conditions.
The company's sales outside the U.S. were $38.9 million in fiscal 2012. The company's financial results could be affected by 
changes in trade, monetary and fiscal policies, laws and regulations, or other activities of U.S. and non-U.S. governments, agencies 
and similar organizations. These conditions include, but are not limited to, changes in a country's or region's economic or political 
conditions;  trade  regulations  affecting  production,  pricing  and  marketing  of  products;  local  labor  conditions  and  regulations; 
reduced protection of intellectual property rights in some countries; changes in the regulatory or legal environment; restrictions 
on  currency  exchange  activities;  burdensome  taxes  and  tariffs  and  other  trade  barriers.  International  risks  and  uncertainties, 
including changing social and economic conditions as well as terrorism, political hostilities and war, could lead to reduced sales 
and reduced profitability associated with such sales.

Adverse economic conditions in the major industries the company serves may materially affect segment performance and 
consolidated results of operations. 
The company's results of operations are impacted by the market fundamentals of the primary industries served. Significant declines 

8           

of  economic  activity  in  the  agricultural,  oil  and  gas  exploration,  construction,  industrial,  aerospace/aviation,  communication, 
defense and other major markets served may adversely affect segment performance and consolidated results of operations. 

The company may pursue or complete acquisitions which represent additional risk and could impact future financial results. 
The company's business strategy includes the potential for future acquisitions. Acquisitions involve a number of risks including 
integration of the acquired company with the company's operations and unanticipated liabilities or contingencies related to the 
acquired company.  The company cannot ensure that the expected benefits of any future acquisitions will be realized.  Costs could 
be incurred on pursuits or proposed acquisitions that have not yet or may not close which could significantly impact the operating 
results, financial condition, or cash flows.  Additionally, after the acquisition, unforeseen issues could arise which adversely affect 
the anticipated returns or which are otherwise not recoverable as an adjustment to the purchase price.  Total goodwill and intangible 
assets account for approximately $31.7 million, or 13% of Raven's total assets as of January 31, 2012.  The company evaluates 
goodwill and intangible assets for impairment annually, or when evidence of potential impairment exists. The annual impairment 
test is based on several factors requiring judgment. Principally, a significant decrease in expected cash flows or changes in market 
conditions may indicate potential impairment of recorded goodwill or intangible assets. 

The  company  may  fail  to  continue  to  attract,  develop  and  retain  key  management  and  other  key  employees,  which  could 
negatively impact our operating results.
We depend on the performance of our senior management team and other key employees, including experienced and skilled 
technical  personnel.  The  loss  of  certain  members  of  our  senior  management,  including  our  Chief  Executive  Officer,  could 
negatively impact our operating results and ability to execute our business strategy.  Our future success will also depend in part 
upon our ability to attract, train, motivate and retain qualified personnel.  

The company may fail to protect its intellectual property effectively, or may infringe upon the intellectual property of others.  
The company has developed significant proprietary technology and other rights that are used in its businesses. The company relies 
on trade secret, copyright, trademark and patent laws and contractual provisions to protect the company's intellectual property. 
While the company takes enforcement of these rights seriously, other companies such as competitors or analogous persons in 
markets the company does not participate in, may attempt to copy or use for their own benefit its intellectual property.

In addition, intellectual property of others also has an impact on the company's ability to offer some of its products and services 
for specific uses or at competitive prices. Competitors' patents or other intellectual property may limit the company's ability to 
offer products and services to its customers. Any infringement or claimed infringement of the intellectual property rights of others 
could result in litigation and adversely affect the company's ability to continue to provide, or could increase the cost of providing, 
products and services.

Intellectual property litigation is very costly and could result in substantial expense and diversions of the company's resources, 
both of which could adversely affect its businesses and financial condition and results. In addition, there may be no effective legal 
recourse against infringement of the company's intellectual property by third parties, whether due to limitations on enforcement 
of rights in foreign jurisdictions or as a result of other factors.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None. 

ITEM 2.

PROPERTIES

Our corporate office is at an owned premises located in Sioux Falls, South Dakota.  The company owns seperate manufacturing 
facilities for each of our business segments located in Sioux Falls as well as various warehouses, training and product development 
facilities.    In  addition  to  our  Sioux  Falls  facilities, Applied Technology  has  a  product  development  facility  in Austin, Texas; 
Electronic Systems has a manufacturing facility located in St. Louis, Missouri; and Aerostar has additional owned manufacturing, 
sewing, and research facilities located in Huron and Madison, South Dakota, and Sulphur Springs, Texas; and leased facilities in 
Arlington, Virgina; and Monterey and Chatsworth, California.  Most of the company's manufacturing plants also serve as distribution 
centers and contain offices for sales, engineering and manufacturing support staff.   The company believes that its properties are 
suitable  and  adequate  to  meet  existing  production  needs.   Additionally,  the  productive  capacity  in  the  company's  facilities  is 
substantially being utilized.  The company also owns approximately 6.2 acres of undeveloped land adjacent to the other owned 
property, which is available for expansion.

The following is an approximate total square feet of the company's owned or leased facilities by segment:  Applied Technology - 

9           

145,000; Engineered Films - 295,000; Aerostar - 250,000; Electronic Systems - 50,000; and Corporate - 150,000.

ITEM 3.

LEGAL PROCEEDINGS

The company is responsible for investigation and remediation of environmental contamination at one of its sold facilities (see 
“Item 1, Business - Environmental Matters”). In addition, the company is involved as a defendant in lawsuits, claims or disputes 
arising in the normal course of its business. The potential costs and liability of such claims cannot be determined at this time. 
Management  believes  that  any  liability  resulting  from  these  claims  will  be  substantially  mitigated  by  insurance  coverage. 
Accordingly, management does not believe the ultimate outcome of these matters will be significant to its results of operations, 
financial position or cash flows.

ITEM 4.

MINE SAFETY DISCLOSURES

Not applicable

PART II

ITEM 5.

MARKET FOR THE REGISTRANT'S COMMON EQUITY, RELATED SHAREHOLDER
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Raven's common stock is traded on the NASDAQ Global Select Market under the symbol RAVN.  The following table shows 
quarterly unaudited financial results, quarterly high and low closing sales prices per share of Raven's common stock as reported 
by NASDAQ, and dividends declared for the periods indicated:

QUARTERLY INFORMATION (UNAUDITED)
(DOLLARS IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Net
Sales

Net Income
Gross Operating Pretax Attributable
 Profit

to Raven

Income

Income

Net Income
Per Share(a)

Basic Diluted High

Common Stock
Market Price
Low

Cash
Dividends
Per Share

FISCAL 2012
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Total Year

FISCAL 2011
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Total Year

FISCAL 2010
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Total Year

$ 101,541 $ 32,936 $ 23,533 $23,520 $

90,344
93,300
96,326

28,130
27,254
27,872

18,674
16,875
16,559

18,598
16,871
16,709

$ 381,511 $ 116,192 $ 75,641 $75,698 $

$ 85,030 $ 27,171 $ 19,505 $19,557 $

73,174
85,823
70,681

20,389
24,887
18,982

12,623
17,866
10,209

12,529
17,883
10,313

$ 314,708 $ 91,429 $ 60,203 $60,282 $

$ 65,222 $ 20,428 $ 14,113 $14,114 $

56,586
60,158
55,816

15,112
16,918
15,394

9,306
11,119
8,682

9,411
11,116
8,681

$ 237,782 $ 67,852 $ 43,220 $43,322 $

15,716 $ 0.87 $ 0.86 $ 61.92 $ 47.19 $
0.68
12,461
0.63
11,390
0.60
11,002
50,569 $ 2.79 $ 2.77 $ 69.30 $ 43.23 $

59.60
64.88
69.30

49.35
43.23
50.18

0.69
0.63
0.61

8,353
11,833
7,406

12,945 $ 0.72 $ 0.72 $ 31.79 $ 26.54 $
0.46
0.65
0.41
40,537 $ 2.24 $ 2.24 $ 49.59 $ 26.54 $

38.18
42.11
49.59

28.66
30.00
40.01

0.46
0.65
0.41

9,231 $ 0.51 $ 0.51 $ 24.65 $ 15.37 $
6,204
7,293
5,846

0.34
0.40
0.32
28,574 $ 1.58 $ 1.58 $ 33.18 $ 15.37 $

23.99
24.47
24.04

31.00
32.43
33.18

0.34
0.40
0.32

0.18
0.18
0.18
0.18
0.72

0.16
0.16
1.41(b)
0.16
1.89

0.13
0.14
0.14
0.14
0.55

(a)

(b)

Net income per share is computed discretely by quarter and may not add to the full year.

A special dividend of $1.25 per share was paid during the third quarter of fiscal 2011.

As of January 31, 2012, the company had approximately 10,600 beneficial holders, which includes a substantial number of the 
company's common stock held by record by banks, brokers and other financial institutions.    

10

                           
COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN AMONG RAVEN INDUSTRIES, 
S&P 1500 INDUSTRIAL MACHINERY INDEX AND RUSSELL 2000 INDEX

Raven continues to outperform its industrial peers and the overall market in shareholder return.  Investors who bought $100 of 
the company's stock on January 31, 2007, held this for five years and reinvested the dividends, have seen its value increase to 
$265.30.  

Company / Index

2007

2008

2009

2010

2011

2012

Raven Industries, Inc.

$ 100.00

$ 106.99

$

81.37

$ 108.89

$ 190.65

$ 265.30

S&P 1500 Industrial Machinery

Russell 2000

100.00

100.00

105.42

90.22

59.13

56.98

80.59

78.53

108.57

103.16

111.11

106.11

Year Ended January 31

5-Year
CAGR(a)

21.5%

2.1%

1.2%

(a)  compound annual growth rate

11

                           
ITEM 6.

SELECTED FINANCIAL DATA

ELEVEN-YEAR FINANCIAL SUMMARY
(DOLLARS AND SHARES IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

OPERATIONS
 Net sales
 Gross profit
 Operating income
 Income before income taxes
 Net income attributable to Raven Industries, Inc.
 Net income % of sales
 Net income % of beginning equity
 Cash dividends(a)

FINANCIAL POSITION
 Current assets
 Current liabilities
 Working capital
 Current ratio
 Property, plant and equipment
 Total assets
 Long-term debt, less current portion
 Shareholders' equity
 Long-term debt / total capitalization
 Inventory turnover (COS / average inventory)

CASH FLOWS PROVIDED BY (USED IN)
 Operating activities
 Investing activities
 Financing activities
 Change in cash

COMMON STOCK DATA
 EPS — basic
 EPS — diluted
 Cash dividends per share(a)
 Book value per share(b)
 Stock price range during the year

   High
   Low
   Close

 Shares and stock units outstanding, year-end
 Number of shareholders, year-end

OTHER DATA
 Price / earnings ratio(c)
 Average number of employees
 Sales per employee
 Backlog

For the years ended January 31
2011

2010

2012

$ 381,511
116,192
75,641
75,698
50,569

$

$ 314,708
91,429
60,203
60,282
40,537

$

$ 237,782
67,852
43,220
43,322
$ 28,574

13.3%
35.8%

12.9%
30.4%

$

13,025

$

34,095

$

12.0%
25.2%
9,911

$ 147,559
40,646
$ 106,913
3.63
61,894
245,703
—
$ 180,499

$

$

$ 128,181
34,335
93,846
3.73
41,522
187,760
—
$ 141,214

$

$ 117,747
25,960
$ 91,787
4.54
$ 33,029
170,309
—
$ 133,251

— %
5.4

—%
5.6

—%
5.3

$

$

$

$

$
$

43,831
(40,313)
(15,234)
(11,721)

2.79
2.77
0.72
9.95

69.30
43.23
64.89
18,142
10,618

23.4
1,252
305
66,641

$

$

$

$

$
$

42,085
(11,418)
(33,834)
(3,121)

$ 47,643
(13,396)
(9,867)
24,417

2.24
2.24
1.89
7.81

49.59
26.54
47.24
18,089
7,456

21.1
1,036
304
75,972

$

$

$

1.58
1.58
0.55
7.38

33.18
15.37
28.58
18,051
7,767

18.1
930
$
256
$ 74,718

All per-share, shares outstanding and market price data reflect the October 2004 two-for-one stock split, the January 2003 two-for-one stock split, and the July 2001 three-for-
two stock split.

(a) Includes special dividends of $1.25 per share in fiscal 2011 and 2009; and $0.625 per share in fiscal 2005

(b) Shareholders' equity divided by common shares and stock units outstanding.
(c) Closing stock price divided by EPS — diluted.

12

                           
2009

2008

2007

2006

2005

2004

2003

2002

$ 279,913
73,448
46,394
46,901
$ 30,770

11.0%
26.0%

$ 31,884

$

$ 233,957
63,676
41,145
42,224
$ 27,802

$217,529
57,540
38,302
38,835
$ 25,441

$ 204,528
55,714
37,284
37,494
$ 24,262

$168,086
45,212
27,862
27,955
$ 17,891

$142,727
35,488
21,626
21,716
$ 13,836

$ 120,903
28,828
17,065
17,254
$ 11,185

$118,515
25,340
13,175
13,565
8,847

$

11.9%
28.3%
7,966

11.7%
30.1%
6,507

$

11.9%
36.7%
5,056

$

10.6%
26.9%

9.7%
23.8%

$ 15,298

$ 3,075

$

9.3%
21.5%
2,563

7.5%
18.4%
2,371

$

$ 98,073
23,322
$ 74,751
4.21
$ 35,880
144,415
—
$ 113,556

$ 100,869
22,108
$ 78,761
4.56
$ 35,743
147,861
—
$ 118,275

$ 73,219
16,464
$ 56,755
4.45
$ 36,264
119,764
—
$ 98,268

$ 71,345
20,050
$ 51,295
3.56
$ 25,602
106,157
9
$ 84,389

$ 61,592
20,950
$ 40,642
2.94
$ 19,964
88,509
—
$ 66,082

$ 55,710
11,895
$ 43,815
4.68
$ 15,950
79,508
57
$ 66,471

$ 49,351
13,167
$ 36,184
3.75
$ 16,455
72,816
151
$ 58,236

$ 45,308
13,810
$ 31,498
3.28
$ 14,059
67,836
280
$ 52,032

—%
5.2

—%
5.3

—%
5.4

—%
5.9

—%
5.8

0.1%
6.1

0.3%
4.8

0.5%
5.1

$ 39,037
(7,000)
(36,969)
(5,005)

$ 27,151
(4,433)
(8,270)
14,489

$ 26,313
(18,664)
(10,277)
(2,626)

$ 21,189
(11,435)
(6,946)
2,790

$ 18,871
(7,631)
(19,063)
(7,823)

$ 19,732
(4,352)
(6,155)
9,225

$ 12,735
(9,166)
(5,830)
(2,261)

$ 18,496
(13,152)
(8,539)
(3,195)

$

$

$

1.71
1.70
1.77
6.30

47.82
20.60
21.81
18,027
8,268

12.8
1,070
$
262
$ 80,361

$

$

$

1.54
1.53
0.44
6.52

45.85
26.20
30.02
18,130
8,700

19.6
930
$
252
$ 66,628

$

$

$

1.41
1.39
0.36
5.45

42.70
25.46
28.43
18,044
8,992

20.5
884
$
246
$ 44,237

$

$

$

1.34
1.32
0.28
4.67

33.15
16.54
31.60
18,072
9,263

23.9
845
$
242
$ 43,619

$

$

$

0.99
0.97
0.85
3.67

26.94
13.08
18.38
17,999
6,269

18.9
835
$
201
$ 43,646

$

0.77
0.75
0.17
3.68

$ 15.23
7.56
$ 14.11
18,041
3,560

18.8
787
$
181
$ 47,120

$

$

$

0.61
0.60
0.14
3.21

9.20
4.38
7.91
18,133
2,781

13.2
784
$
154
$ 42,826

$

$

$

0.48
0.47
0.13
2.82

5.88
3.02
5.64
18,424
2,387

12.1
858
$
138
$ 33,834

13

BUSINESS SEGMENTS
(DOLLARS IN THOUSANDS)

APPLIED TECHNOLOGY DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

ENGINEERED FILMS DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

AEROSTAR DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

ELECTRONIC SYSTEMS DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

INTERSEGMENT ELIMINATIONS
Sales

Engineered Films Division
Aerostar
Electronic Systems Division

Operating income
Assets
CORPORATE & OTHER(a)
Operating loss (from admin expenses)
Assets
Capital expenditures
Depreciation and amortization

2012

2011

2010

2009

2008

2007

For the years ended January 31

$ 132,632
45,358
69,977
11,408
2,351

$ 100,090
31,135
52,669
1,769
2,238

$ 86,217
25,722
51,029
941
1,677

$ 103,098
33,884
48,881
2,674
1,383

$ 64,291
19,102
36,938
1,008
1,125

$ 45,515
10,111
27,629
577
1,142

$ 133,481
21,501
65,100
10,937
4,313

$ 105,838

19,622 (b)
46,519
8,450
3,452

$ 63,783
10,232
35,999
1,460
3,707

$ 89,858
10,919
35,862
3,120
4,303

$ 85,316
17,739
43,688
4,012
4,046

$ 91,082
23,440
41,988
13,266
2,887

$ 52,351
11,468
51,822
3,875
1,079

$ 48,787
9,407
18,140
2,190
757

$ 27,244
5,634
10,462
332
398

$ 27,186
4,219
8,744
383
444

$ 17,290
1,506
9,941
156
499

$ 14,654
707
8,161
812
375

$ 71,744
11,264
24,281
793
825

$ 65,852
9,917
23,385
609
823

$ 63,525
8,979
21,216
290
939

$ 61,983
5,926
26,847
1,399
1,159

$ 67,987
10,365
25,865
1,077
1,237

$ 66,278
10,850
25,175
1,357
1,086

$

(193) $
(1)
(8,503)
(220)
(405)

(307)
(32)
(5,520)
(94)
(186)

$ (13,730) $
34,928
2,002
700

(9,784)
47,233
954
361

$

$

(210) $
(1)
(2,776)
60
(92)

(210) $
(25)
(1,977)
(52)
(152)

(533) $
(16)
(378)
(100)
(100)

—
—
—
—
—

(7,407) $
51,695
279
387

(8,502) $
24,233
425
469

(7,467) $
31,529
382
437

(6,806)
16,811
510
395

TOTAL COMPANY
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization
(a)  Assets are principally cash, investments, deferred taxes, and other receivables.
(b)  Includes a $451 pre-tax gain on disposition of assets.

$ 381,511
75,641
245,703
29,015
9,268

60,203 (b)
187,760
13,972
7,631

$ 314,708

$ 237,782
43,220
170,309
3,302
7,108

$ 279,913
46,394
144,415
8,001
7,758

$ 233,957
41,145
147,861
6,635
7,344

$ 217,529
38,302
119,764
16,522
5,885

14

                           
ITEM 7.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

Management's Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is designed to enhance overall 
financial disclosure. It provides management's analysis of the primary drivers of year-over-year changes in key financial statement 
elements, business segment results and the impact of accounting principles on the company's financial statements. 

This discussion should be read in conjunction with the company's January 31, 2012 financial statements and the accompanying 
notes. 

The MD&A is organized as follows:

•  Executive Summary
•  Results of Operations - Segment Analysis
•  Outlook
•  Liquidity and Capital Resources
•  Off-balance Sheet Arrangements and Contractual Obligations 
•  Critical Accounting Estimates
•  New Accounting Standards

EXECUTIVE SUMMARY
Raven Industries, Inc. is an industrial manufacturer providing a variety of products to customers within the industrial, agricultural, 
energy, construction and military/aerospace markets, primarily in North America. The company is comprised of unique operating 
units, classified into four reportable segments:  Applied Technology, Engineered Films, Aerostar and Electronic Systems.  While 
each segment has distinct characteristics, the products and technologies are largely extensions of durable competitive advantages 
rooted in the original research balloon business.  

Management uses a number of metrics to assess the company's performance:

•  Consolidated net sales, gross margins, operating income, operating margins, net income and earnings per share
•  Cash flow from operations and shareholder returns
•  Return on sales, assets and equity
• 

Segment net sales, gross profit, gross margins, operating income and operating margins

Vision and Strategy
The company's vision is to advance its leadership positions in niche markets through the development of innovative solutions to 
address the needs of customers and help solve great challenges in the areas of hunger, safety, peace, and stability. 

The company's primary strategy to achieve this vision is the maintenance of a diversified portfolio of businesses that share a 
common purpose but serve different markets providing balance, opportunity, and risk mitigation.  Diversification has enabled the 
company to consistently generate cash, achieve profitability and maintain financial strength by limiting the impact of market 
disruptions and facilitating growth in both strong and weak economic cycles.  Additionally, the company continues to achieve 
increased geographic, product and market diversification.  

The company's overall approach to creating value, which is employed across the four unique segments, is summarized as follows:

Seek to expand in niche markets that have strong prospects for growth and above-average profit margins.

• 
•  Elevate customer service by leveraging innovation, speed and dedicated engineering support to solve the customer's 

problem.

•  Reinvest cash generated from operations to fuel growth.  Capital is allocated aggressively when the prospects are high 
for above-average, risk-adjusted returns on capital.  If the company accumulates cash in excess of investment opportunities 
for above-average, risk-adjusted returns, it will be returned to shareholders. 

•  Continue to increase the quarterly dividend annually.

The following discussion highlights the consolidated operating results.  Segment operating results are more fully explained in 
the Results of Operations - Segment Analysis section.

15

dollars in thousands, except per-share data
Results of Operations
Net sales
Gross margins(a)
Operating income
Operating margins(a)
Net income attributable to Raven Industries, Inc.
Diluted income per share

Cash Flow and Payments to Shareholders
Cash flow from operating activities
Cash outflow for capital expenditures
Cash dividends

Performance Measures
Return on net sales(b)
Return on average assets(c)
Return on beginning equity(d)

For the years ended January 31
%
%
change
change

2011

2010

2012

$ 381,511

21% $ 314,708

32% $ 237,782

$

$
$

$
$
$

30.5%

75,641

19.8%

50,569
2.77

43,831
29,015
13,025

13.3%
23.3%
35.8%

29.1%

28.5%

26% $

60,203

39% $

43,220

19.1%

18.2%

25% $
24% $

40,537
2.24

42% $
42% $

28,574
1.58

$
$
$

42,085
13,972
34,095

$
$
$

47,643
3,302
9,911

12.9%
22.6%
30.4%

12.0%
18.2%
25.2%

(a) The company's gross and operating margins may not be comparable to industry peers due to variability in the classification of expenses 

across industries in which the company operates.

(b) Net income divided by sales.
(c) Net income divided by average assets.
(d) Net income divided by beginning equity.

Results of Operations - Fiscal 2012 versus Fiscal 2011  

The company posted record sales, operating income, net income, and diluted earnings per share for fiscal 2012.  These levels 
resulted in large part from higher demand for Applied Technology's products due to a strong agriculture market and international 
expansion.  In addition, the high crude oil prices resulted in increased drilling, which  drove growth of pit liner sales into the energy 
market for Engineered Films.  The 21% increase in net sales is the result of year-over-year sales growth in Applied Technology 
(33%), Engineered Films (26%), Aerostar (7%) and Electronic Systems (9%).  

Fiscal 2012 operating income increased 26% from fiscal 2011 primarily due to sales growth.   Applied Technology increased its 
operating income by 46% due to higher sales and associated operating leverage.  Aerostar posted an increase in operating income 
of 22% from the prior year due to higher sales and improved manufacturing efficiencies.   Electronic Systems operating income 
rose 14% due to a more favorable product mix and higher sales.  Operating income growth of 10% in Engineered Films trailed 
sales growth in that segment, primarily due to higher material costs.  For the first nine months of fiscal 2012, increased material 
costs outpaced the favorable impact of higher sales and increased pricing.  

Results of Operations - Fiscal 2011 versus Fiscal 2010 

Fiscal 2011 net sales rose 32% to $314.7 million and diluted earnings increased 42% to $2.24 per share as a result of sales growth 
in all operating segments: Applied Technology (16%), Engineered Films (66%), Aerostar (79%), and Electronic Systems (4%).  
Fiscal 2011 operating income increased 39% from the prior year due to the increase in net sales and improved margins from the 
recession impacted year of fiscal 2010.  

Strategic Investments

In January 2012, the company completed the stock purchase agreement for all the outstanding stock of Vista Research, Inc. (Vista) 
for a purchase price of $23.3 million, of which $12.0 million was cash, $2.9 million was on assumed line of credit paid by Raven 
at closing, and $8.4 million was valued in contingent consideration and earn-outs.  

Vista is a leading provider of surveillance systems that enhance the effectiveness of radars using sophisticated algorithms. Vista's 
smart sensing radar systems (SSRS) are employed in a host of advanced detection and tracking applications, including wide-area 
surveillance for the border patrol and the military.  In the short term, this acquisition will allow Raven to enhance its tethered 

16

                           
aerostat security solutions within its Aerostar Division.  Longer-term, the company is positioned to meet growing global demand 
for low-cost detection and tracking systems used by government and law enforcement agencies.  Results of operations subsequent 
to the acquisition have been combined into the Aerostar Division. 

Cash Flow and Payments to Shareholders
The company continues to generate strong operating cash flows and maintain a strong capital base.  Capital expenditures totaled 
a record $29.0 million in fiscal 2012 compared to $14.0 million in fiscal 2011.  Capital spending consisted primarily of expenditures 
related to increased manufacturing capacity in Engineered Films, a new manufacturing facility in Applied Technology and Aerostar's 
commitment to a higher level of product development investments in future growth, including facilities and equipment. 

During fiscal 2012, $13.0 million was returned to shareholders though quarterly dividends.  In the first quarter of fiscal 2012, the 
quarterly dividend was raised from 16 cents per share to 18 cents per share, representing the 25th consecutive annual increase in 
the dividend (excluding special dividends).   During fiscal 2011, $34.1 million was returned to shareholders through quarterly 
dividends totaling $11.5 million, or 64 cents per share, and a special dividend of $22.5 million, or $1.25 per share.  A special 
dividend was paid on September 30, 2010 in response to the company’s strong cash position and commitment to return excess 
cash to shareholders.  

Performance Measures
The company continues to generate positive returns on net sales, average assets and beginning equity, which are important gauges 
of Raven's ability to efficiently produce profits. Raven generated a record 13.3% return on sales in fiscal 2012 as the company 
continues to capitalize on competitive advantages in niche markets.   

RESULTS OF OPERATIONS - SEGMENT ANALYSIS

Applied Technology

Applied  Technology  designs,  manufactures,  sells,  and  services  innovative  precision  agriculture  products  and  information 
management tools that help growers reduce costs and improve farm yields around the world.

Financial highlights for the fiscal years ended January 31,

dollars in thousands

Net sales
Gross profit
Gross margins
Operating income
Operating margins

2012

% change

$ 132,632
62,146

46.9%

$

45,358

34.2%

33%
38%

46%

$

$

2011

100,090
45,106

45.1%

31,135

31.1%

% change

2010

16%
19%

21%

$

$

86,217
37,889

43.9%

25,722

29.8%

Fiscal 2012 net sales of $132.6 million increased $32.5 million (33%) and operating income of $45.4 million was up $14.2 million 
(46%) versus fiscal 2011.   

Fiscal 2012 fourth quarter net sales of $28.8 million grew $6.5 million (29%) and operating income of $7.5 million rose $1.6 
million (28%) versus fourth quarter fiscal 2011. 

A number of factors contributed to the strong full-year and fourth quarter comparative results: 

• 

•  Market conditions.  Global market fundamentals were healthy as population and income growth in emerging economies 
have increased demand for food, while natural disasters and adverse weather conditions have restricted supplies.  These 
factors  have  resulted  in  higher  crop  prices  and  wider  acceptance of  precision  agriculture as  a  sound  investment for 
maximizing yields and controlling input costs.
Sales volume and selling prices.  The increase in net sales was driven by higher sales volume, as selling prices reflected 
only a modest increase year-over-year.   The favorable year-over-year comparisons reflect strong sales growth across 
the majority of the division's product offerings, including application controls (i.e. control systems, flow meters, valves), 
field computers, guidance and steering products and boom controls. 
International sales.   Net sales outside the U.S. accounted for 25% of segment sales in fiscal 2012 versus 21% for fiscal 
2011.  International sales of $32.9 million in fiscal 2012 increased $11.6 million, or 54 % year-over-year as improved 
farm fundamentals drove strong overall demand in Brazil, and to a lesser extent, Eastern Europe, Canada, South Africa, 
and Australia.  New customers have also contributed to the international sales growth, reflecting the segment's current 

• 

17

                           
and past investment to expand its geographical presence. 

•  Gross margins.   Gross margins of  46.9% in fiscal 2012 improved from 45.1% in fiscal 2011 due to higher sales volume 

and operating leverage on profitability.

•  Operating expenses.   Full-year operating expenses were 12.7% of net sales in fiscal 2012, compared to 14.0% for the 
prior year.  Although spending for R&D and business development efforts increased $2.8 million versus the prior year, 
such spending declined as a percentage of net sales, due to the significant growth in net sales.  

Fiscal 2011 net sales of $100.1 million increased $13.9 million (16%) and operating income of $31.1 million was up $5.4 million 
(21%) versus fiscal 2010. 

Several factors contributed to the strong full-year comparative results: 

•  Market conditions. U.S. farm fundamentals were strong as commodity prices—corn, soybeans and other feed grains— 
remained above historical levels.  In addition, global market conditions were healthy as population and income growth 
in emerging economies continued to spur increased demand for food.
Sales volume and selling prices. Fiscal 2011 sales growth was driven by higher volume and modest selling price increases. 
The  growth  in  volume  reflects  solid  year-over-year  demand  for  Slingshot™,  application  controls  and  guidance  and 
steering products.  

• 

•  New product sales.  Year-to-date new product sales reflected the success of Slingshot™—an information platform which 
improves data collection, transmission, storage and analysis and provides RTK correction of GPS signals for high accuracy 
steering solutions. 
International sales. Net sales outside the U.S. accounted for 21% of segment sales in fiscal 2011 versus 20% in fiscal 
2010.  International sales of $21.3 million rose $4.2 million (25%) year-over-year led by strong Slingshot™ demand in 
Canada.  Economic growth and strong farm fundamentals in Argentina and Brazil drove strong overall demand in South 
America.  This growth was partially offset by a decrease in Australian sales due to weak market conditions.  

• 

•  Gross Margins.  Gross margins of 45.1% in fiscal 2011 rose from 43.9% in fiscal 2010 due to the positive effect of higher 

sales and strong operating leverage on profitability.  

•  Operating expenses.  Full-year operating expenses decreased from 14.1%  of sales in fiscal 2010 to 14.0% in fiscal 2011. 
Strong  sales  and  growth  opportunities  drove  a  $1.1  million  (16%)  increase  in  selling  expenses  and  research  and 
development expenses increased $0.7 million (14%) to support product development and strategic initiatives.

Engineered Films
Engineered Films produces rugged reinforced plastic sheeting for industrial, energy, construction, geomembrane and agricultural 
applications.

Financial highlights for the fiscal years ended January 31,

2012
$ 133,481
26,090

dollars in thousands
Net sales
Gross profit
Gross margins
Operating income
Operating margins
(a)  Includes a $451 pre-tax gain on the disposition of assets.

21,501

16.1%

19.5%

$

% change

26%
15%

10%

$

$

2011
105,838
22,708

21.5%

19,622

(a)

18.5%

% change

66%
75%

92%

$

$

2010
63,783
13,013

20.4%

10,232

16.0%

Fiscal 2012 net sales of  $133.5 million increased $27.6 million (26%) while operating income of $21.5 million was up $1.9 million 
(10%) versus fiscal 2011. 

The year-over-year changes were driven primarily by the following factors:

•  Market conditions.  Economic growth in emerging markets continued to support higher oil prices, and in turn, increased  

• 

drilling activity and demand for pit liners in the energy market.    
 Sales volume and selling prices. Sales growth for fiscal 2012 was predominately driven by the increased demand for pit 
liners utilized in oil and gas exploration activity.  Environmental and water conservation projects increased the demand 
for geomembrane containment liners and covers during fiscal 2012.  New product sales of FeedFresh™ and fumigation 
films contributed to the year-over-year sales increase in the agriculture market.  Selling prices increased approximately 
10% during fiscal 2012, reflecting higher material costs as compared with one year ago.   Sales volume, as measured by 
pounds shipped, was up 12% year-over-year.   

18

                           
•  Gross margin decline.  Full year gross margins declined 2 percentage points, despite the 26% sales growth.  The lower 
gross margin was attributable to higher resin costs that were not fully offset by increased selling prices in the first nine 
months of the year.  

•  Operating expenses.   Fiscal 2012 operating expenses as a percentage of net sales increased slightly to 3.4%, compared 
to 3.3% in the prior year, excluding the $0.5 million gain on disposition of assets.  The increase in selling expense of 
$0.4 million (13%) lagged the 26% increase in sales; however, a year-over-year increase in R&D spending of $0.7 million 
contributed to the slight increase in operating expenses as a percentage of sales.  Higher R&D spending reflects one of 
the segment's key performance goals of expanding its product development efforts.  

Fiscal 2012 fourth quarter net sales of $36.0 million grew $11.7 million (48%) and operating income of $6.5 million rose $3.5 
million (114%) versus fourth quarter fiscal 2011.   

Several factors contributed to the strong fourth quarter comparative results: 

• 

Sales volume and selling price.  Fourth quarter fiscal 2012 sales to the energy and geomembrane markets increased above 
levels in the fourth quarter of fiscal 2011 due to market conditions discussed above and increased capacity as new extrusion 
equipment was brought on-line in the fourth quarter to meet demand.  Selling prices and sales volume, as measured by 
pounds shipped, increased 9% and 39%, respectively compared to fourth quarter fiscal 2011.      

•  Gross margin.  Gross margins increased in the fourth quarter of fiscal 2012 to 22.1% compared to 16.7% in the prior 
year fourth quarter.   The increase in the margin was due to the higher sales volume and the resulting positive operating 
leverage and to a more favorable ratio of selling prices to input costs.  

Fiscal 2011 net sales of $105.8 million increased $42.1 million (66%) while operating income of $19.6 million was  up $9.4 million 
(92%) versus fiscal 2010. 

Fiscal 2011 results were primarily driven by the following factors:

• 

• 

Improved market conditions. Business activity and confidence rose as credit markets improved and asset values stabilized. 
Crude oil prices rose to levels adequate to support increased drilling activity and strengthened energy market demand for 
pit  liners.  Similarly,  as  credit  began  flowing  and  economic  uncertainty  diminished,  the  construction  and  agriculture 
markets rose from recessionary levels.
Sales volume and selling prices. Input cost increases drove a 13% increase in selling prices. Sales volume, as measured 
by pounds shipped, increased over 50%, as Engineered Films’ largest markets, energy and construction, rebounded from 
prior year depressed levels. Recovery of crude oil prices from their lows in early calendar 2009 drove additional oil and 
gas drilling activity and increased demand for pit liners as sales to the energy market more than doubled. Sales of industrial 
and construction films rose double digits.  Deliveries of agriculture films rose more than 60%.  Sales of FeedFresh™ 
silage covers gained traction due to healthy farm conditions and broadened appreciation of the value-added benefits of 
this highly engineered film.  Grain cover sales improved year-over-year due to strong yields and a short harvest cycle.

•  Capacity Utilization.  Full-year operating margins  expanded from 16.0% to 18.5% as  a result of improved capacity 

utilization.  

•  Operating expenses.  Full-year operating expenses were 3.3% of sales in fiscal 2011 versus 4.4% in fiscal 2010.  The 
increase in selling expenses of $0.7 million (30%) lagged the 66% increase in sales.  Research and development expenses 
were flat year-over-year.   

Aerostar
Aerostar manufactures military parachutes, protective wear, custom-shaped inflatable products and high-altitude and tethered 
aerostats for government and commercial research. 

Financial highlights for the fiscal years ended January 31,

dollars in thousands
Net sales
Gross profit
Gross margins
Operating income
Operating margins

$

2012
52,351
15,352

29.3%

$

11,468

21.9%

% change

7%
23%

22%

$

$

2011
48,787
12,475

25.6%
9,407
19.3%

% change

79%
88%

67%

$

$

2010
27,244
6,632

24.3%

5,634

20.7%

Fiscal 2012 net sales of $52.4 million increased $3.6 million (7%) and operating income of $11.5 million grew $2.1 million (22%) 
over fiscal 2011.

19

                           
Fiscal 2012 fourth quarter net sales of $15.8 million increased $3.9 million (32%) and operating income of $3.4 million increased 
$1.1 million (49%) versus fiscal 2011 fourth quarter.  

Fiscal 2012 full-year and fourth quarter comparative results were primarily attributable to the following:

• 

Sales volumes.  Net sales for fiscal 2012 increased $3.6 million from the prior year, mainly due to higher T-11 parachute 
and spare parts deliveries and additional protective wear sales, offset by a decrease in tethered aerostat sales. The fourth 
quarter  2012  sales  increase  of  32%  was  largely  impacted by  the parachute  and  protective wear  revenue  growth  and 
increased tethered aerostat sales.    

•  Volatility  in  aerostat  deliveries.  The  company  continued  to  see  volatility  in  the  delivery  of  aerostats  which  impact 
comparative results.  Aerostat sales by fiscal 2012 quarters were $7.3 million in the first quarter; $3.7 million in the 
second quarter; $1.6 million in the third quarter and $5.1 million in the fourth quarter.  

•  Gross margin improvement.   Gross margins improved to 29.3% compared to 25.6% in the prior year. Gross margin 
expansion on T-11 parachutes resulted from manufacturing efficiencies and higher sales volume but was partially offset 
by a change in product mix.  Aerostat sales, which carry a relatively higher margin, accounted for approximately 34% 
of net sales in fiscal 2012 compared to 46% in fiscal 2011.   

•  Operating expenses.   Operating expenses of $3.9 million or 7.4% of sales increased $0.8 million from $3.1 million or 
6.3% of sales as a result of higher  investment in research and development to support next generation aerostat technology 
and the development of lighter but stronger materials, along with higher selling and business development expense to 
expand the tethered aerostat business.  

Fiscal 2011 net sales of $48.8 million increased $21.5 million (79%) and operating income of $9.4 million grew $3.8 million 
(67%) over fiscal 2010.

Fiscal 2011 results were driven by the following:

• 

Tethered  aerostats.  Aerostar  capitalized  on  strong  demand  from  the  U.S.  military  for  persistent  ground  surveillance 
systems to be deployed in Afghanistan. 

•  Volatility in aerostat deliveries. Sequentially, fiscal 2011 quarterly sales of aerostats varied materially ($8.2 million in 
the first quarter; $3.2 million in the second quarter; $7.4 million in the third quarter and $3.6 million in the fourth quarter) 
as design changes and funding shifts have impacted the timing of deliveries.

•  Military parachutes. Fiscal 2011 parachute revenue increased over 20% as the T-11 parachutes ramped to full production 

and deliveries under the T-11 spares contract began.

•  Gross Margins.  Full-year gross margins improved year-over-year.  The negative effect of T-11 parachute start-up costs 
in the first half of the year and increased overhead was partially offset by a more favorable product mix as the relative 
contribution of tethered aerostats to total sales grew.  

•  Operating expenses. Operating expenses of $3.1 million or 6.3% of sales increased $2.1 million from $1.0 million or 
3.7% of sales as a result of higher selling expenses and significant investments in research and development primarily 
to support aerostat development.

Electronic Systems
Electronic  Systems  is  a  total-solutions  provider  of  electronics  manufacturing  services,  primarily  to  North American  original 
equipment manufacturers. 

Financial highlights for the fiscal years ended January 31,

dollars in thousands

2012

% change

2011

% change

2010

Net sales

Gross profit

Gross margins

Operating income

Operating margins

$

71,744

12,824

17.9%

9%

14%

$

65,852

11,234

17.1%

4%

10%

$

63,525

10,258

16.1%

$

11,264

14%

$

9,917

10%

$

8,979

15.7%

15.1%

14.1%

Fiscal 2012 net sales of $71.7 million increased $5.9 million, (9%) and operating income of $11.3 million grew $1.3 million, 
(14%) from fiscal 2011.  

20

                           
 
 
Fiscal 2012 fourth quarter net sales of $18.4 million increased $4.7 million (34%) and operating income of $3.3 million increased 
$1.6 million (93%) over fourth quarter fiscal 2011.

The following factors affected fiscal 2012 full-year and fourth quarter comparative results:

• 

Sales volume.  Fiscal 2012 net sales increased 9% year-over-year, primarily due to additional intercompany sourcing of 
assemblies to the Applied Technology Division and increased sales of hand-held bed controls.  Avionics deliveries were 
down year-over year, reflecting the planned ending of certain programs this year.  Fourth quarter fiscal 2012 net sales 
were favorably impacted by increased secure communication electronic shipments and hand-held bed control deliveries 
compared to the same period a year ago. 

•  Gross margins.  Year-over-year gross margins improved to 17.9% from 17.1% due to positive operating leverage from 
increased sales volume and favorable product mix.  Fourth quarter fiscal 2012 gross margins of 19.9% were up from 
from 14.7% in the fourth quarter of fiscal 2011 due to increased sales volume.  

•  Operating expenses.  Fiscal 2012 operating expenses were $1.6 million or 2.2% of sales, compared to $1.3 million or 

2.0% of sales in fiscal 2011.  The year-over-year increase is due to higher selling expenses.  

Fiscal 2011 net sales of $65.9 million increased $2.3 million (4%) and operating income of $9.9 million grew $0.9 million (10%) 
from fiscal 2010.  

Fiscal 2011 full-year comparative results reflected the following:

• 

Sales volume. Fiscal 2011 revenue was positively impacted by avionics growth and increased sourcing of assemblies to 
Applied Technology partially offset by weaker deliveries of circuit boards for secure communication devices.

•  Profit margins.  Product mix had a favorable impact on full-year operating margins.    
•  Operating expenses. Fiscal 2011 operating expenses were relatively unchanged from fiscal 2010 levels.

Corporate Expenses (administrative expenses; other income (expense), net; and income taxes)

dollars in thousands

Administrative expenses

Administrative expenses as a % of sales

Other income (expense), net

Effective tax rate

For the years ended January 31

$

$

2012

13,730

3.6%

57

33.1%

$

$

2011

9,784

3.1%

79

32.8%

$

$

2010

7,407

3.1%

102

34.0%

Administrative expenses increased 40% in fiscal 2012 compared with fiscal 2011.  Investments in additional finance, human 
resources and information technology personnel to support current and future growth strategies through a strengthened corporate 
infrastructure accounted for the majority of the increased spending.  Higher professional services spending related to the Vista 
acquisition and other business and strategic initiatives also contributed to the increase.  Administrative expenses increased 32% 
in fiscal 2011 compared with fiscal 2010, driven by increased headcount and higher incentive compensation. 

Other income (expense), net consists mainly of interest income, foreign currency transaction gain or loss, and activity related to 
the company's equity investment in SST.   The year-over-year variability is attributable primarily to a decrease in interest income 
due to lower interest rates.  

The fiscal 2012 effective tax rate increased slightly compared with fiscal 2011 due to a lower U.S. federal tax deduction from 
income attributable to manufacturing activities.  

OUTLOOK
Raven has been investing to achieve growth that will average 10-12% over the long term, with opportunities to exceed that objective 
and an understanding that it will not meet that target every year.  Management believes double digit growth in fiscal 2013 is 
possible, and sees a wide range of possible results for Aerostar.  The profit effect of expected sales growth is projected to be 
partially offset by higher investments in new product development and infrastructure.  In addition to the R&D investment levels, 
Raven will continue to explore opportunities to grow its businesses through acquisition and expansion activities.   

Applied Technology
Applied Technology expects to build on its investments in international growth and integration of hardware and software solutions 
to  improve  agricultural  efficiency.  The  development  of  an  industry-leading  decision-support  system  helps  position Applied 
21

                           
Technology as a premier total precision solutions provider (GPS steering devices, planting and spraying controls, data collection, 
transmission, storage and analysis).  Worldwide agriculture conditions are expected to remain healthy for this segment, with rising 
global demand for food, heightened environmental concerns and broadening recognition of Raven's suite of productivity tools as 
a cost-effective investment.  These factors could drive sales growth to the 15-20% range in fiscal 2013.  Profitability growth could 
be tempered by investments in new initiatives, both from a product development and geographic expansion perspective.

Engineered Films
Management anticipates sales growth of 15-18% to be driven by increased capacity and capabilities.  Demand, especially for 
energy and geomembrane films, continues to have a positive outlook.  Crude oil prices continue to drive oil and gas drilling 
activities and demand for pit liners.  The impact of transient factors, such as civil unrest in oil-producing countries and speculation 
on the price of crude oil is uncertain, but long-term needs remain.  New extrusion equipment put into service in the fourth quarter 
of fiscal 2012 completed the second phase of its expansion, increasing total tonnage capacity by approximately 40%  over the last 
two years.  The ramp-up period for new equipment has typically taken 2-3 years, depending on market conditions.  Management 
expects operating income growth to slightly exceed anticipated sales growth due to an improving spread of selling prices over the 
cost of plastic resins and higher utilization of the new extrusion equipment, partially offset by higher depreciation and investment 
spending for research and product development.

Aerostar
Management believes the addition of Vista surveillance technologies will bring new innovations for detecting and tracking small 
objects over the land, on the water and in the air.  Raven solutions can replace or enhance traditional, high-cost radar systems used 
today. 

New opportunities in tethered aerostats to provide cost effective persistent surveillance for the military will be critical to Aerostar's 
success.  Similar to this past year, deliveries could vary significantly by quarter as orders are dependent on the government funding 
process.   Management believes with a full year of Vista revenue, and growth in military parachutes and protective wear,  Aerostar 
revenue growth of 20-40% is possible in the upcoming year.  At this point, Aerostar's outlook is impacted by uncertainty in the 
funding of new projects by the U.S. government.  Despite strong interest, at this point, order backlog is minimal for aerostats and 
surveillance systems.  Aerostar sales in the first quarter are now expected to decline over the previous year.  Aerostar's gross profit 
rates are expected to decline by about 3 percentage points in fiscal 2013 due to the change in revenue mix, with Vista service 
revenues carrying a lower gross profit rate than product sales. 

Electronic Systems
Management looks at Electronic Systems as a complementary business to its growth divisions: Engineered Films, Aerostar and 
Applied Technology. This business carries technical expertise that support the efforts of its sister divisions and provides electronic 
manufacturing services to low-volume high-mix customers that require high levels of service and engineering support.  The mid- 
to long-term growth strategy is predicated on the development of proprietary products, expansion of the customer base and continued 
in-sourcing of assemblies for Raven's other divisions.  Fiscal 2013 results are expected to be in line with fiscal 2012 results as the 
impact of lower avionics sales is substantially offset by higher deliveries to other Raven divisions.

LIQUIDITY AND CAPITAL RESOURCES
The company's balance sheet continues to reflect significant liquidity and a strong capital base.  Management focuses on the 
current cash balance and operating cash flows in considering liquidity, as operating cash flows have historically been Raven's 
primary source of liquidity. Management expects that current cash, combined with the generation of positive operating cash flows, 
will be sufficient to fund the company's operating, investing and financing activities. 

Raven's cash needs are seasonal, with working capital demands strongest in the first quarter. As a result, the discussion of trends 
in operating cash flows focuses on the primary drivers of year-over-year variability in working capital.

Cash, cash equivalents and short-term investments totaled $25.8 million at January 31, 2012, a $12.7 million decrease from $38.6 
million on the same date in 2011.  In January 2012, the company made an $11.7 million net payment for the acquisition of Vista 
Research, Inc. 

Raven has an uncollateralized credit agreement that provides a $10.5 million line of credit, with a balance of zero at January 31, 
2012.  The line of credit is reduced by outstanding letters of credit totaling $1.3 million as of January 31, 2012.  The credit line, 
which matures on September 1, 2012, is expected to be renewed during fiscal 2013.

Operating Activities
Operating cash flows result primarily from cash received from customers, which is offset by cash payments for inventories, services, 

22

                           
employee compensation and income taxes. Management evaluates working capital levels through the computation of average days 
sales outstanding and inventory turnover. Average days sales outstanding is a measure of the company's efficiency in enforcing 
its credit policy. The inventory turnover ratio is a metric used to evaluate the effectiveness of inventory management, with further 
consideration given to balancing the disadvantages of excess inventory with the risk of delayed customer deliveries. 

Cash provided by operating activities was $43.8 million in fiscal 2012 compared with $42.1 million in fiscal 2011. The increase 
in operating cash flows is the result of higher company earnings, depreciation expense, and deferred income taxes, partially offset 
by increased working capital to support growth.   

In fiscal 2012, inventory and accounts receivable consumed $27.1 million of cash versus $14.7 million in fiscal 2011.  The company's 
inventory turnover rate declined slightly from the prior year due to higher raw material inventory levels to support increased sales 
(trailing 12-month inventory turn of 5.4X in fiscal 2012 versus 5.6X in fiscal 2011).  Cash collections continue to be efficient, 
with the trailing 12 month days sales outstanding of 47 days in fiscal 2012 compared to 48 days in fiscal 2011.  Year-over-year 
variability in accounts payable consumed $0.2 million of cash in fiscal 2012 compared to cash generated of $2.7 million  in fiscal 
2011 due to timing of payments.  In fiscal 2012, the change in deferred income taxes contributed $5.4 million of additional operating 
cash flow due primarily to the deferral of tax liabilities resulting from bonus depreciation taken on qualified capital expenditures.   

In fiscal 2011, inventory consumed $9.2 million of cash versus cash generated of $1.6 million in fiscal 2010, reflecting higher raw 
material costs, higher forecasted demand, delayed deliveries at Electronic Systems and purchases of plastic resins at Engineered 
Films in anticipation of  price increases.  Similarly, accounts receivable consumed cash of $5.5 million in fiscal 2011 versus cash 
generated of $6.3 million in fiscal 2010, reflecting higher receivables associated with sales growth, particularly sales of engineered 
films and tethered aerostats.  Disciplined inventory management (inventory turnover of 5.6X in fiscal 2011 versus 5.3X in fiscal 
2010) and improved cash collections (average days sales outstanding of 48 days in fiscal 2011 versus 52 days in fiscal 2010) 
contributed to stronger cash flows.  Year-over-year variability in accounts payable and accrued liabilities generated $7.1 million 
in cash, as compared with cash inflows of $2.4 million in fiscal 2010.  This reflected an increase in accounts payable commensurate 
with the rise in inventory and higher incentive compensation accruals associated with strong profits. 

Investing Activities
Cash used in investing activities totaled $40.3 million in fiscal 2012, $11.4 million in fiscal 2011 and $13.4 million in fiscal 2010.  
Capital expenditures totaled a record $29.0 million in fiscal 2012 compared to $14.0 million in fiscal 2011.  Capital spending 
consisted primarily of expenditures related to increased manufacturing capacity in Engineered Films, a new manufacturing facility 
in Applied Technology  and Aerostar's  commitment  to  a  higher  level  of  product  development  investments  in  future  growth, 
including facilities and equipment.  Capital outlay for payments related to business acquisitions was $11.8 million in fiscal 2012, 
primarily related to the Vista acquisition.   

Management anticipates record capital spending in fiscal 2013, in the $35 million range.  In addition, management will evaluate 
strategic acquisitions that result in expanded capabilities and solidify competitive advantages.  As part of the company's investment 
in corporate infrastructure, Raven will be investing approximately $15-$20 million over a 3-5 year period to renovate its downtown 
Sioux Falls facility headquarters.  Expansion of Engineered Films capacity and Applied Technology's manufacturing and research 
and development facility are expected to continue.  

Financing Activities
Cash used in financing activities is primarily for dividend payments and repurchases of common stock.  Financing activities 
consumed cash of $15.2 million in fiscal 2012 compared with $33.8 million in fiscal 2011 and $9.9 million in fiscal 2010. 

Quarterly dividends paid in fiscal 2012 were $13.0 million, or $0.72 per share, compared to $11.5 million in fiscal 2011 and $9.9 
million in fiscal 2010.  In the first quarter of fiscal 2012, the company increased the quarterly dividend rate (excluding special 
dividends) for the 25th consecutive year.   Raven has now paid a dividend in 39 consecutive years.  

In fiscal 2011, the company paid a special dividend of $22.5 million, or $1.25 per share.  

Cash outflow for repayment of a line of credit in fiscal 2012 totaled $2.9 million.  This represents a payment to close a line of 
credit assumed as part of the Vista acquisition in January 2012.  No borrowings were made on the line of credit.  

23

                           
 
OFF-BALANCE SHEET ARRANGEMENTS AND CONTRACTUAL OBLIGATIONS
As of January 31, 2012, the company is obligated to make cash payments in connection with its non-cancelable operating leases 
for facilities and equipment and unconditional purchase obligations, primarily for raw materials, in the amounts listed below. The 
company has no off-balance sheet debt or other unrecorded obligations other than the items noted in the following table. In addition 
to the commitments noted there, standby letters of credit totaling $1.3 million have been issued, primarily to support self-insured 
workers compensation bonding requirements. In the event the bank chooses not to renew the company's line of credit, the letters 
of credit would cease and alternative methods of support for the insurance obligations would be necessary, would be more expensive 
and would require additional cash outlays. Management believes the chances of this are remote.

A summary of the obligations and commitments at January 31, 2012 and for the next five years is shown below.

dollars in thousands

Contractual Obligations:
Line of credit(a) 

Operating leases
Unconditional purchase obligations
Postretirement benefits(b)
Acquisition-related contingent payments(c)
Uncertain tax positions(d) 

Total

Less than
1 year

1-3
years

3-5
years

More than
5 years

$

— $

— $

— $

— $

—

5,328
59,716

17,890
22,692

—

1,467
59,716

212
3,455

—

2,446
—

486
6,286

—

1,191
—

591
4,601

—

224
—

16,601
8,350

—

$ 105,626

$

64,850

$

9,218

$

6,383

$

25,175

(a) $10.5 million line bears interest at 4.0% as of January 31, 2012 and expires September 2012. The line of credit is reduced by outstanding 

letters of credit totaling $1.3 million at January 31, 2012.

(b)

Postretirement benefits amounts represent expected payments on the accumulated postretirement benefit obligation.

(c) Amounts reflect the future milestone and earn-out payments with the Vista and Ranchview acquisition.  Actual payments on these obligations 
may vary from the recorded balance since the total payment amount due depends upon certain future conditions.  See below for further 
detail on the specific obligations.

(d) The total liability for uncertain tax positions at January 31, 2012 was $4.9 million. The company is not able to reasonably estimate the 

timing of future payments relating to non-current tax benefits.

Acquisition related obligations
The company has entered into future obligations for milestone and earn-out payments associated with the Ranchview and Vista 
acquisitions.  

In connection with the Vista stock purchase agreement, the company has agreed to pay $3.25 million upon the total receipt of 
smart sensing radar systems (SSRS) orders for delivery of a specific quantity by January 31, 2013 and another $3.25 million upon 
the delivery of the total specific SSRS quantity by January 31, 2014.  No amount would be paid if the specific milestones are not 
reached by the specific dates.   The company will also make annual payments to the previous owners based upon earn-out percentages 
on specific revenue streams until January 31, 2019, not to exceed $15.0 million.  Lastly, the company has agreed to fund a revenue 
based bonus pool for Vista employees using those same earn-out percentages on specific revenue streams until January 31, 2019,  
also not to exceed $15.0 million.  The company has not paid any amount on these obligation as of January 31, 2012.  

For the Ranchview acquisition, Raven agreed to pay additional consideration on a quarterly basis of 6% on future sales of Ranchview 
products, up to a maximum payment of $4.0 million.  As of January 31, 2012, the company has paid a total of $0.3 million on this 
obligation since acquisition.    

The total liability recorded on the consolidated balance sheet as of January 31, 2012 related to these future obligations was $10.9 
million, of which $3.3 million is classified as accrued liabilities and $7.6 million as other liabilities.   These liabilities primarily 
represent the present value of milestone and earn-out payments classified as consideration at the acquisition date. Payments related 
to the Vista employee revenue-based bonus pool were treated as a separate transaction from the acquisition and will be accrued 
when the specific revenue stream is recorded.

CRITICAL ACCOUNTING ESTIMATES
Critical accounting policies are those that require the application of judgment when valuing assets and liabilities on the company's 
balance sheet. These policies are discussed below, because a fluctuation in actual results versus expected results could materially 

24

affect operating results and because the policies require significant judgments and estimates to be made. Accounting related to 
these policies is initially based on best estimates at the time of original entry in the accounting records. Adjustments are periodically 
recorded when the company's actual experience differs from the expected experience underlying the estimates. These adjustments 
could be material if experience were to change significantly in a short period of time. The company does not enter into derivatives 
or other financial instruments for trading or speculative purposes. However, Raven has used derivative financial instruments to 
manage the economic impact of fluctuations in currency exchange rates on transactions that are denominated in currency other 
than its functional currency, which is the U.S. dollar. The use of these financial instruments had no material effect on the company's 
financial condition, results of operations or cash flows.

Inventories
The company estimates inventory valuation each quarter. Typically, when a product reaches the end of its lifecycle, inventory 
value declines slowly or the product has alternative uses. Management uses its manufacturing resources planning data to help 
determine if inventory is slow-moving or has become obsolete due to an engineering change. The company closely reviews items 
that have balances in excess of the prior year's requirements, or that have been dropped from production requirements. Despite 
these reviews, technological or strategic decisions made by management or Raven's customers may result in unexpected excess 
material.  Electronic  Systems  typically  has  recourse  to  customers  for  obsolete  or  excess  material.  When  Electronic  Systems 
customers authorize inventory purchases, especially with long lead-time items,  they are required to take delivery of unused material 
or compensate the company accordingly. In every Raven operating unit, management must manage obsolete inventory risk. The 
accounting judgment ultimately made is an evaluation of the success that management will have in controlling inventory risk and 
mitigating the impact of obsolescence when it does occur.

Warranties
Estimated warranty liability costs are based on historical warranty costs and average time elapsed between purchases and returns 
for each business segment. Warranty issues that are unusual in nature are accrued for individually.

Allowance for Doubtful Accounts
Determining the level of the allowance for doubtful accounts requires management's best estimate of the amount of probable credit 
losses based on historical writeoff experience by segment and an estimate of the collectibility of any known problem accounts. 
Factors that are considered beyond historical experience include the length of time the receivables are outstanding, the current 
business climate and the customer's current financial condition.

Revenue Recognition
Estimated returns or sales allowances are recognized upon shipment of a product. The company sells directly to customers or 
distributors that incur the expense and commitment for any post-sale obligations beyond stated warranty terms. 

Goodwill and Long-lived Assets
Management assesses goodwill for impairment annually, or more frequently if events or changes in circumstances indicate that 
an asset might be impaired, using fair value measurement techniques. For goodwill, Raven performs impairment reviews by 
reporting units which are the company's reportable segments. 

The company has the option to perform a qualitative impairment assessment over relevant events and circumstances to determine 
whether  it  is  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying  amount.  Certain  events  and 
circumstances reviewed are macroeconomics, industry conditions, cost inputs, overall financial performance, and other relevant 
entity specific events.  If events and circumstances indicate the fair value of a reporting unit is more likely than not greater than 
its carrying amount, then no further goodwill impairment testing is needed.  If events and circumstances indicate the fair value of 
a reporting unit is less than its carrying value, or the company does not elect to do the qualitative assessment, then the company 
must perform step one of the goodwill impairment analysis. 

In the first step of goodwill impairment testing, the corporate discount rate is calculated so that the discounted cash flows are equal 
to Raven's net enterprise value. The corporate discount rate is then increased when evaluating any individual reporting unit due 
to any additional risk factors inherent within the unit versus the corporation as a whole. A discounted cash flow analysis is then 
completed for the reporting unit using the adjusted discount rate. The discounted cash flow assumptions primarily include forecasted 
sales and costs and the discount rate. Management evaluates the merits of each significant assumption used to determine the fair 
value of the reporting unit.

The estimated fair value of the reporting unit is then compared with its net assets. If the estimated fair value of the reporting unit 
is less than the net assets of the reporting unit, an impairment loss is possible and a more refined measurement of the impairment 
loss would take place. This is the second step of the goodwill impairment testing, in which management may use market comparisons 
and recent transactions to assign the fair value of the reporting unit to all of the assets and liabilities of that unit. The valuation 

25

                           
methodologies in both steps of goodwill impairment testing use significant estimates and assumptions, which include projected 
future cash flows (including timing and the risks inherent in future cash flows), perpetual growth rates and determination of 
appropriate market comparables. 

For long-lived assets, including definite life intangibles; investments in affiliates; and property, plant and equipment, management 
tests  for  recoverability  whenever  events  or  changes  in  circumstances  indicate  that  the  asset's  carrying  amount  may  not  be 
recoverable. Property, plant and equipment are depreciated over the estimated lives of the assets using accelerated methods, which 
reduces the likelihood of an impairment loss. Management periodically discusses any significant changes in the utilization of long-
lived assets, which may result from, but are not limited to, an adverse change in the asset's physical condition or a significant 
adverse change in the business climate. For purposes of recognition and measurement of an impairment loss, a long-lived asset 
is grouped with other assets and liabilities at the lowest level for which identifiable cash flows are largely independent of the cash 
flows of other assets and liabilities. An impairment loss is recognized when the carrying amount of an asset exceeds the estimated 
undiscounted cash flows used in determining its fair value. 

Uncertain Tax Positions
Accounting for tax positions requires judgments, including estimating reserves for uncertainties associated with the interpretation 
of income tax laws and regulations and the resolution of tax positions with tax authorities after discussions and negotiations. The 
ultimate outcome of these matters could result in material favorable or unfavorable adjustments to the consolidated financial 
statements. 

NEW ACCOUNTING STANDARDS
See Note 1 to the consolidated financial statements in Item 8 of this report for discussion of new accounting pronouncements. 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The exposure to market risks pertains mainly to changes in interest rates on cash and cash equivalents and short-term investments. 
The company has no debt outstanding as of January 31, 2012. The company does not expect operating results or cash flows to be 
significantly affected by changes in interest rates. Additionally, the company does not enter into derivatives or other financial 
instruments for trading or speculative purposes.  However, the company does utilize derivative financial instruments to manage 
the economic impact of fluctuation in foreign currency exchange rates on those transactions that are denominated in currency 
other than its functional currency, which is the U.S. dollar.  The use of these financial instruments had no material effect on the 
company's financial condition, results of operations or cash flows.  

The company's subsidiaries that operate outside the United States use their local currency as the functional currency.  The functional 
currency is translated into U.S. dollars for balance sheet accounts using the period-end exchange rates, and average exchange rates 
for the statement of income.  Adjustments resulting from financial statement translations are included as cumulative translation 
adjustments in accumulated other comprehensive income (loss) within shareholders' equity.  Foreign currency transaction gains 
or losses are recognized in the period incurred and are included in "Other income (expense), net" in the Consolidated Statements 
of Income and Comprehensive Income.  Foreign currency fluctuations had no material effect on the company's financial condition, 
results of operations or cash flows.

26

                           
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Index to Financial Statements

Management's Report on Internal Control Over Financial Reporting

Report of Independent Registered Public Accounting Firm
Consolidated Financial Statements

Consolidated Balance Sheets
Consolidated Statements of Income and Comprehensive Income
Consolidated Statements of Shareholders' Equity

Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements
Quarterly Information (Unaudited) - included in Item 5 on page 10

Page(s)

28

29

30
31
32

33
34
10

27

                           
MANAGEMENT'S REPORT ON INTERNAL CONTROL
OVER FINANCIAL REPORTING

Our management is responsible for establishing and maintaining effective internal control over financial reporting as defined in 
Rule 13a-15(f) of the Securities Exchange Act of 1934. Our internal control over financial reporting is a process designed to 
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external 
purposes in accordance with generally accepted accounting principles. Our internal control over financial reporting includes those 
policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of our assets; (ii) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles  and  that  our  receipts  and 
expenditures are being made only in accordance with authorizations of our management and directors; and (iii) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could have 
a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because 
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management has assessed our internal control over financial reporting in relation to criteria described in Internal Control - Integrated 
Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this assessment using 
those criteria, we concluded that, as of January 31, 2012, our internal control over financial reporting was effective.

Management has excluded from its assessment the internal control over financial reporting at Vista Research, Inc. (Vista), which 
was acquired on January 6, 2012 and whose financial statements constitute approximately 11% of total assets and 0.2% of total 
revenues on the consolidated financial statements as of and for the year ended January 31, 2012. 

The  effectiveness  of  our  internal  control  over  financial  reporting  as  of  January  31,  2012,  has  been  audited  by 
PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which appears on the 
next page.

/s/ Daniel A. Rykhus

Daniel A. Rykhus

/s/ Thomas Iacarella

Thomas Iacarella

President & Chief Executive Officer

Vice President & Chief Financial Officer

March 30, 2012 

28

                           
REPORT OF INDEPENDENT REGISTERED 
PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of Raven Industries, Inc.:

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of income and comprehensive 
income, of shareholders' equity and of cash flows present fairly, in all material respects, the financial position of Raven Industries, 
Inc. and its subsidiaries (the "Company") at January 31, 2012, 2011 and 2010 and the results of their operations and their cash 
flows for each of the three years in the period ended January 31, 2012 in conformity with accounting principles generally accepted 
in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control 
over financial reporting as of January 31, 2012 based on criteria established in Internal Control - Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).  The Company's management is responsible 
for these financial statements, for maintaining effective internal control over financial reporting and for its assessment of the 
effectiveness of internal control over financial reporting, included in Management's Report on Internal Control over Financial 
Reporting on the preceding page. Our responsibility is to express opinions on these financial statements and on the Company's 
internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards 
of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits 
to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective 
internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included 
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting 
principles used and significant estimates made by management and evaluating the overall financial statement presentation. Our 
audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, 
assessing the risk that a material weakness exists and testing and evaluating the design and operating effectiveness of internal 
control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the 
circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability 
of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted 
accounting principles. A company's internal control over financial reporting includes those policies and procedures that (i) pertain 
to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets 
of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company's assets that 
could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because 
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

As described in Management's Report on Internal Control over Financial Reporting, management has excluded Vista Research, 
Inc. (Vista) from its assessment of internal control over financial reporting as of January 31, 2012 because it was acquired by the 
Company in a purchase business combination during January 2012. We have also excluded Vista from our audit of internal control 
over  financial  reporting. Vista  is  a  wholly-owned  subsidiary  whose  total  assets  and  total  revenues  represent  11%  and  0.2%, 
respectively, of the related consolidated financial statement amounts as of and for the year ended January 31, 2012.

/s/ PricewaterhouseCoopers LLP
Minneapolis, Minnesota
March 30, 2012

29

                           
RAVEN INDUSTRIES, INC.
CONSOLIDATED BALANCE SHEETS

(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

ASSETS
Current assets

Cash and cash equivalents
Short-term investments
Accounts receivable, net
Inventories
Deferred income taxes
Other current assets

Total current assets

Property, plant and equipment, net
Goodwill
Amortizable intangible assets, net
Other assets, net

TOTAL ASSETS

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities

Accounts payable
Accrued liabilities
Customer advances

Total current liabilities

Other liabilities

Commitments and contingencies

Shareholders' Equity

$

$

$

Common stock, $1 par value, authorized shares 100,000; issued
32,566; 32,511; and 32,478, respectively
Paid in capital
Retained earnings
Accumulated other comprehensive loss
Less treasury stock at cost, 14,449 shares

Total Raven Industries, Inc. shareholders' equity

Noncontrolling interest

Total shareholders' equity

TOTAL LIABILITY AND SHAREHOLDERS' EQUITY

$

The accompanying notes are an integral part of the consolidated financial statements.

30

2012

As of January 31
2011

2010

25,842
—
60,759
54,756
3,299
2,903

$

37,563
1,000
39,967
43,679
2,733
3,239

$

40,684
3,000
34,327
34,475
2,471
2,790

147,559

128,181

117,747

61,894
22,274
9,412
4,564
245,703

16,162
22,993
1,491

40,646

24,467

32,566
9,607
193,650
(1,962)
(53,362)
180,499
91
180,590
245,703

41,522
10,777
1,585
5,695
187,760

16,715
16,096
1,524

34,335

12,211

32,511
7,060
156,125
(1,120)
(53,362)
141,214
—
141,214
187,760

$

$

$

33,029
10,699
2,185
6,649
170,309

12,398
12,256
1,306

25,960

11,098

32,478
5,604
149,732
(1,201)
(53,362)
133,251
—
133,251
170,309

$

$

$

                           
RAVEN INDUSTRIES, INC.

CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME

(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

Net sales
Cost of sales

Gross profit

Research and development expenses
Selling, general and administrative expenses
Gain on disposition of assets

Operating income

Other income (expense), net

Income before income taxes

Income taxes

Net income

Net income attributable to the noncontrolling interest

Net income attributable to Raven Industries, Inc.

Net income per common share:

- Basic

- Diluted

Comprehensive income:
Net income

Other comprehensive income, net of  tax:
Foreign currency translation
Postretirement benefits, net of income tax of $432, $25, and $122,
respectively

Other comprehensive income (loss), net of tax

For the years ended January 31

2012

2011

2010

$

381,511
265,319
116,192

$

314,708
223,279
91,429

$

237,782
169,930
67,852

9,724
30,827
—
75,641

57
75,698

25,063
50,635

66

50,569

2.79

2.77

50,635

(38)

(804)
(842)

$

$

$

$

7,604
24,073
(451)
60,203

79
60,282

19,745
40,537

—

40,537

2.24

2.24

40,537

127

(46)
81

$

$

$

$

5,843
18,789
—
43,220

102
43,322

14,748
28,574

—

28,574

1.58

1.58

28,574

179

(226)
(47)

$

$

$

$

Comprehensive income

49,793

40,618

28,527

Comprehensive income attributable to noncontrolling interest

66

—

—

Comprehensive income attributable to Raven Industries, Inc.

$

49,727

$

40,618

$

28,527

The accompanying notes are an integral part of the consolidated financial statements.

31

                           
RAVEN INDUSTRIES, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

$1 Par
common 
stock

Paid-in

capital

Treasury stock

Shares

Cost

Retained

earnings

 other
comprehensive
income (loss)

Raven
Industries, Inc.
Equity

Non
controlling
Interest

Total

Equity

Accumulated

Total

Balance January 31, 2009

$ 32,461 $ 4,531

(14,449) $ (53,362) $ 131,080 $

(1,154) $

113,556 $

— $113,556

Net income

Other comprehensive income (loss), net of
income tax

Dividends ($0.55 per share)

Stock surrendered upon exercise of stock
options

Employees' stock options exercised

Share-based compensation

Tax cost from exercise of stock options

—

—

—

—

—

11

(51)

(1,319)

65

3

—

1,374

1,031

(24)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

28,574

—

(9,922)

—

—

—

—

—

(47)

—

—

—

—

—

28,574

— 28,574

(47)

(9,911)

—

(47)

— (9,911)

(1,370)

— (1,370)

1,439

1,034

(24)

—

—

—

1,439

1,034

(24)

Balance January 31, 2010

32,478

5,604

(14,449)

(53,362)

149,732

(1,201)

133,251

— 133,251

Net income

Other comprehensive income (loss), net of
income tax
Dividends ($0.64 per share)

Dividends (special—$1.25 per share)

Stock surrendered upon exercise of stock
options

Employees' stock options exercised

Share-based compensation

Tax benefit from exercise of stock options

—

—

—

—

—

—

17

32

(79)

(3,038)

112

3,257

— 1,179

—

9

—

—

—

—

—

—

—

—

—

—

40,537

—

— (11,563)

— (22,581)

—

—

—

—

—

—

—

—

—

81

—

—

—

—

—

—

40,537

— 40,537

81

—

81

(11,546)

(22,549)

— (11,546)

— (22,549)

(3,117)

— (3,117)

3,369

1,179

9

—

—

—

3,369

1,179

9

Balance January 31, 2011

32,511

7,060

(14,449)

(53,362)

156,125

(1,120)

141,214

— 141,214

Net income

Other comprehensive income (loss), net of
income tax

Dividends ($0.72 per share)

Director shares issued

Stock surrendered upon exercise of stock
options

Employees' stock options exercised

Share-based compensation

Tax benefit from exercise of stock options

Noncontrolling capital contribution

—

—

—

7

—

—

19

(7)

(37)

(2,089)

84

1

—

—

2,413

1,921

290

—

—

—

—

—

—

—

—

—

—

—

—

50,569

—

50,569

—

(842)

(842)

66

—

50,635

(842)

— (13,044)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(13,025)

— (13,025)

—

—

—

(2,126)

— (2,126)

2,497

1,922

290

—

—

—

—

25

2,497

1,922

290

25

Balance January 31, 2012

$ 32,566 $ 9,607

(14,449) $ (53,362) $ 193,650 $

(1,962) $

180,499 $

91 $180,590

The accompanying notes are an integral part of the consolidated financial statements.

32

                           
RAVEN INDUSTRIES, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS

(IN THOUSANDS)

For the years ended January 31

2012

2011

2010

$

50,635

$

40,537

$

28,574

8,180

1,088

—
(14)
(156)
5,358

1,922
(23,076)
(106)
43,831

(29,015)
(11,787)
1,000

—

—
—
(511)
(40,313)

(13,025)
(2,869)
660
(15,234)

(5)

(11,721)
37,563
25,842

6,512
1,119
(451)
274
(195)
423

1,179
(7,273)
(40)
42,085

(13,972)
(399)
3,700
(1,700)
—

888

65
(11,418)

(34,095)
—

261
(33,834)

46

(3,121)
40,684

37,563

6,611
497

—
94
(10)
95

1,034

10,935
(187)
47,643

(3,302)
(2,000)
500
(3,500)
(5,000)
—
(94)
(13,396)

(9,911)
—

44
(9,867)

37

24,417

16,267

40,684

$

$

OPERATING ACTIVITIES:

Net income
Adjustments to reconcile net income to net cash provided by operating
activities:

Depreciation
Amortization of intangible assets

Gain on disposition of assets
Change in fair value of acquisition-related contingent consideration
Earnings of equity investee
Deferred income taxes

Share-based compensation expense

Change in operating assets and liabilities

Other operating activities, net

Net cash provided by operating activities

INVESTING ACTIVITIES:

Capital expenditures

Payments related to business acquisitions, net of cash acquired

Sales of short-term investments
Purchases of short-term investments

Purchase of equity investment

Proceeds from disposition of assets

Other investing activities, net

Net cash used in investing activities

FINANCING ACTIVITIES:

Dividends paid

Repayment of line of credit

Other financing activities, net

Net cash used in financing activities

Effect of exchange rate changes on cash

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

$

The accompanying notes are an integral part of the consolidated financial statements.

33

                           
RAVEN INDUSTRIES, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS)

NOTE 1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Principles of Consolidation
Raven Industries Inc, is an industrial manufacturer providing a variety of products to customers within the industrial, agricultural, 
construction  and  military/aerospace  markets,  primarily  in  North America.  Raven  operates  3  divisions  (Applied  Technology, 
Engineered  Films  and  Electronic  Systems),  and  6  wholly  owned  subsidiaries: Aerostar  International,  Inc.  (Aerostar);  Raven 
Industries Canada, Inc. (Raven Canada); Raven Industries GmbH (Raven GmbH); Raven Industries Australia Pty Ltd (Raven 
Australia); Raven Do Brazil Participacoes E Servicos Technicos LTDA (Raven Brazil); and Vista Research, Inc. (Vista).  

The consolidated financial statements for the periods included herein have been prepared by Raven Industries, Inc. (Raven or the 
company),  pursuant  to  the  rules  and  regulations  of  the  Securities  and  Exchange  Commission  (SEC).    The  accompanying 
consolidated financial statements include the accounts of  Raven and its wholly owned or controlled subsidiaries.  All intercompany 
balances and transactions have been eliminated in consolidation.  

Noncontrolling Interest
Non-controlling interests represent capital contributions, income and loss attributable to the owners of less than wholly-owned 
and consolidated entities.  During fiscal year 2012, the company entered into a business venture agreement to pursue potential 
product and support services contracts for agencies and instrumentalities for the United States Government.  The business venture, 
Aerostar Integrated Systems, (AIS), is 75% owned by the company and is included in the Aerostar business segment.  Given the 
company's majority ownership interest, the accounts of the business venture have been consolidated with the accounts of the 
company, and a noncontrolling interest has been recorded for the noncontrolling investor's interests in the net assets and operations 
of the business venture. 

Investments in Affiliate
An affiliate investment over which the company has significant influence, but neither a controlling interest nor a majority interest 
in the risks or rewards of the investee, is accounted for using the equity method. The investment balance is included in “other 
assets, net,” while the company's share of the investee's results of operations is included in “other income (expense), net.” The 
company considers whether the value of any of its equity method investments has been impaired whenever adverse events or 
changes in circumstances indicate that recorded values may not be recoverable. If the company considered any such decline to be 
other than temporary (based on various factors, including historical financial results, product development activities and the overall 
health of the affiliate's industry), a write-down would be recorded.

Use of Estimates
Preparing the financial statements in conformity with accounting principles generally accepted in the United States of America 
requires management to make certain estimates and assumptions. These affect the reported amounts of assets and liabilities as of 
the date of the financial statements, and the reported amounts of revenues and expenses during the reporting periods. Actual results 
could differ from these estimates.

Foreign Currency
The company's subsidiaries that operate outside the United States use the local currency as their functional currency. The functional 
currency is translated into U.S. dollars for balance sheet accounts using the period-end exchange rates and average exchange rates 
for the statement of income and comprehensive income. Adjustments resulting from financial statement translations are included 
as foreign currency translation adjustments in “accumulated other comprehensive income (loss)” within shareholders' equity. 
Foreign currency transaction gains or losses are recognized in the period incurred and are included in “other income (expense), 
net” in the Consolidated Statements of Income and Comprehensive Income.

Cash and Cash Equivalents
The company considers all highly liquid instruments with original maturities of three or fewer months to be cash equivalents. 
Cash and cash equivalent balances are principally concentrated in checking, money market and savings accounts with Wells Fargo 
Bank.

Accounts Receivable and Allowance for Doubtful Accounts
Trade accounts receivable are recorded at the invoiced amount and do not bear interest. The allowance for doubtful accounts is 

34

                           
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

the company's best estimate of the amount of probable credit losses. This is based on historical writeoff experience by segment 
and an estimate of the collectibility of any known problem accounts.

Inventory Valuation
Inventories are stated at the lower of cost or market, with cost determined on the first-in, first-out basis. Market value encompasses 
consideration of all business factors including price, contract terms and usefulness.

Property, Plant and Equipment
Property, plant and equipment are stated at cost and are depreciated over the estimated useful lives of the assets using accelerated 
methods. The estimated useful lives used for computing depreciation are as follows:

Building and improvements
Manufacturing equipment by segment

Applied Technology
Engineered Films
Aerostar
Electronic Systems

Furniture, fixtures, office equipment and other

15 - 39 years

3 -   5 years
5 - 12 years
3 -   5 years
3 -   5 years
3 -   7 years

Maintenance and repairs are charged to expense in the year incurred, and renewals and betterments are capitalized. The cost and 
related accumulated depreciation of assets sold or disposed of are removed from the accounts and the resulting gain or loss is 
reflected in operations.

The company capitalizes certain costs incurred in connection with developing or obtaining internal-use software in accordance 
with the accounting guidance for such costs. Capitalized software costs totaled $553 in fiscal 2012, $1,280 in fiscal 2011 and $914 
in fiscal 2010.  The costs are included in “Property, Plant and Equipment, net” on the Consolidated Balance Sheets. Software costs 
that do not meet capitalization criteria are expensed as incurred.  Amortization expense related to capitalized software is included 
in depreciation.    

Intangible Assets
Intangible assets, primarily comprised of technologies acquired through acquisition, are recorded at cost and are presented net of 
accumulated amortization. Amortization is computed either on a straight-line basis or under the undiscounted cash flows method 
over the estimated useful lives ranging from 3 to 20 years. The straight-line method of amortization is used when it reflects an 
appropriate allocation of the cost of the intangible assets to earnings in each reporting period. 

Goodwill
Raven recognizes goodwill as the excess cost of an acquired business over the net amount assigned to assets acquired and liabilities 
assumed. For business combinations prior to February 1, 2009, earn-out payments to sellers are added to goodwill when payable 
under the terms of the purchase agreement. For business combinations after February 1, 2009, earn-out payments are accrued at 
fair value as of the purchase date, and payments reduce the accrual without affecting goodwill. Any change in the fair value of 
the contingent consideration after the acquisition date is recognized in the Consolidated Statements of Income and Comprehensive 
Income. 

Goodwill is tested for impairment on an annual basis during the fourth quarter and between annual tests whenever a triggering 
event indicates there may be an impairment. Impairment tests of goodwill are performed at the reporting unit level.  A qualitative 
impairment assessment over relevant events and circumstances may be assessed to determine whether it is more likely than not 
that the fair value of a reporting unit is less than its carrying amount.  If events and circumstances indicate the fair value of a 
reporting unit is less than its carrying value, then the fair values are estimated based on discounted cash flows and are compared 
with the corresponding carrying value of the reporting unit. If the fair value of the reporting unit is less than the carrying amount, 
the amount of the impairment loss must be measured and then recognized to the extent the carrying value exceeds the implied fair 
value. 

Long-Lived Assets
The company periodically assesses the recoverability of long-lived and intangible assets. An impairment loss is recognized when 
the carrying amount of an asset exceeds the estimated undiscounted cash flows used in determining the fair value of the assets. 
The amount of the impairment loss to be recorded is calculated by the excess of the asset's carrying value over its fair value.

Insurance Obligations
Raven employs insurance policies to cover workers' compensation and general liability costs. Liabilities are accrued related to 

35

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

claims filed and estimates for claims incurred but not reported. To the extent these obligations are expected to be reimbursed by 
insurance, the expected insurance policy benefit is included as a component of “other current assets.”

Contingencies
The company is involved as a defendant in lawsuits, claims or disputes arising in the normal course of business. An estimate of 
the loss on these matters is charged to operations when it is probable that an asset has been impaired or a liability has been incurred, 
and the amount of the loss can be reasonably estimated. While the settlement of any claims cannot be determined at this time, 
management  believes  that  any  liability  resulting  from  these  claims  will  be  substantially  covered  by  insurance. Accordingly, 
management does not believe that the ultimate outcome of these matters will have a significant impact on its results of operations, 
financial position or cash flows.

Revenue Recognition
Raven recognizes revenue when it is realized or realizable and has been earned. Revenue is recognized when there is persuasive 
evidence of an arrangement, the sales price is determinable, collectability is reasonably assured and shipment or delivery has 
occurred (depending on the terms of the sale).   The company sells directly to customers or distributors who incur the expense and 
commitment for any post-sale obligations beyond stated warranty terms. Estimated returns, sales allowances or warranty charges 
are recognized upon shipment of a product. 

Operating Expenses
The primary types of operating expenses are classified in the income statement as follows:

Cost of sales
Direct material costs
Material acquisition and handling costs
Direct labor
Factory overhead including depreciation
Inventory obsolescence
Product warranties
Shipping and handling cost

Research and development
expenses
Personnel costs
Professional service fees
Material and supplies
Facility allocation

Selling, general and administrative expenses
Personnel costs
Professional service fees
Advertising
Promotions
Information technology equipment depreciation
Office supplies

The company's gross margins may not be comparable to industry peers due to variability in the classification of these expenses 
across the industries in which the company operates. 

Warranties
Accruals necessary for product warranties are estimated based on historical warranty costs and average time elapsed between 
purchases and returns for each division. Additional accruals are made for any significant, discrete warranty issues.

Share-Based Compensation
The company records compensation expense related to its share-based compensation plans using the fair value method.  Under 
this method, the fair value of share-based compensation is determined as of the grant date and the related expense is recorded over 
the period in which the share-based compensation vests.  

Income Taxes
Deferred income taxes reflect temporary differences between assets and liabilities reported on the company's balance sheet and 
their tax bases. These differences are measured using enacted tax laws and statutory tax rates applicable to the periods when the 
temporary differences will affect taxable income. Deferred tax assets are reduced by a valuation allowance to reflect realizable 
value, when necessary. Accruals are maintained for uncertain tax positions. 

New Accounting Standards
In September 2011, the Financial Accounting Standards Board (FASB) issued updated guidance on goodwill impairment testing.  
This guidance seeks to reduce the cost and complexity of performing the first step of the two-step goodwill impairment test. This 
amendment permits an entity to first assess qualitative factors to determine whether the existence of events or circumstances leads 
to a more likely than not (more than 50% likelihood) that the fair value of the reporting unit is less than its carrying amount. The 
performance of the two-step impairment test becomes unnecessary if after assessing the totality of events and circumstances, the 
entity determines that it is not more likely than not that the fair value of the reporting unit is less than its carrying amount. The 
amendment is effective for fiscal years beginning after December 15, 2011, with early adoption permitted. Raven adopted the 
accounting guidance for our fiscal 2012 goodwill impairment analysis.  The adoption of the guidance did not have any impact on 
the company's consolidated financial statements.

36

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

In June 2011, the FASB issued guidance on the presentation of comprehensive income.  This guidance gives an entity the option 
to present the total of comprehensive income, the components of net income and the components of other comprehensive income 
either in a single continuous statement of comprehensive income or in two separate but consecutive statements. The guidance 
eliminates the option to present the components of other comprehensive income as a part of the statement of changes in shareholders' 
equity.  The guidance does not change the items that must be reported in other comprehensive income or when an item of other 
comprehensive income must be reclassified to net income. The guidance should be applied retrospectively, and for public companies 
is  effective  for  fiscal  years,  and  interim  periods  within  those  years,  beginning  after  December  15,  2011,  with  early  adoption 
permitted.  In December 2011, FASB deferred the requirement to present reclassification adjustments for each component of 
accumulated other comprehensive income in both net income and other comprehensive income.  During the deferral period, there 
is no requirement to separately present or disclose the reclassification adjustments into net income.  Raven adopted the presentation 
requirements related to comprehensive income, which did not have any impact on the company's consolidated financial statements.

NOTE 2

SELECTED BALANCE SHEET INFORMATION

Following are the components of selected balance sheet items:

2012

As of January 31
2011

2010

Accounts receivable, net:
Trade accounts
Allowance for doubtful accounts

Inventories:

Finished goods
In process
Materials

Other current assets:

Insurance policy benefit
Prepaid expenses and other

Property, plant and equipment, net:

Land
Buildings and improvements
Machinery and equipment
Accumulated depreciation

Other assets, net:

Investment in affiliate
Deferred income taxes
Other, net

Accrued liabilities:

Salaries and benefits
Vacation
401(k) contributions
Insurance obligations
Profit sharing
Warranties
Taxes - accrued and withheld
Acquisition-related contingent consideration
Other

Other liabilities:

Postretirement benefits
Acquisition-related contingent consideration
Deferred income taxes
Uncertain tax positions

$

$

$

$

$

$

$

$

$

$

$

$

$

$

60,929
(170)
60,759

7,094
6,105
41,557
54,756

1,873
1,030
2,903

2,077
36,952
89,919
(67,054)
61,894

4,409
—
155
4,564

4,297
4,387
966
2,789
1,244
1,699
2,596
3,266
1,749
22,993

7,348
7,655
4,518
4,946
24,467

$

$

$

$

$

$

$

$

$

$

$

$

$

$

40,267
(300)
39,967

7,994
5,424
30,261
43,679

1,909
1,330
3,239

1,798
24,972
75,310
(60,558)
41,522

4,728
924
43
5,695

3,264
3,186
253
3,356
1,627
1,437
1,453
263
1,257
16,096

5,757
2,230
—
4,224
12,211

$

$

$

$

$

$

$

$

$

$

$

$

$

$

34,624
(297)
34,327

6,283
4,172
24,020
34,475

2,300
490
2,790

1,227
22,973
64,119
(55,290)
33,029

5,010
1,580
59
6,649

1,148
2,693
180
3,959
217
1,259
1,574
103
1,123
12,256

5,283
2,301
—
3,514
11,098

37

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

NOTE 3

ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)

Other comprehensive income refers to revenue, expenses, gains and losses that under U.S. generally accepted accounting principles 
are recorded as an element of shareholders' equity but are excluded from net income. The components of accumulated other 
comprehensive income (loss) are shown below:

Foreign currency translation
Postretirement benefits, net of tax

Total accumulated other comprehensive loss

2012

As of January 31
2011

$

$

145
(2,107)

(1,962)

$

$

183
(1,303)

(1,120)

$

$

2010

56
(1,257)

(1,201)

NOTE 4

SUPPLEMENTAL CASH FLOW INFORMATION

Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses and other assets
Accounts payable
Accrued and other liabilities
Customer advances

Cash paid during the year for income taxes

Significant non-cash transactions:

Capital expenditures included in accounts payable

For the years ended January 31

2012

2011

2010

$

$

$

$

(15,569)
(11,528)
(291)
(233)
4,578
(33)
(23,076)

16,782

984

$

$

$

$

(5,536)
(9,189)
96
2,713
4,428
215
(7,273)

19,700

2,181

$

$

$

$

6,325
1,552
(49)
2,934
(520)
693
10,935

13,816

474

NOTE 5

ACQUISITIONS OF AND INVESTMENTS IN BUSINESSES AND TECHNOLOGIES

Vista Research

In January 2012, the company completed the stock purchase agreement for all the outstanding stock of Vista Research, Inc. (Vista) 
for a purchase price of $23,269, of which $12,000 was cash, $2,869 was on assumed line of credit paid by Raven at closing, and 
$8,400 was valued in contingent consideration and earn-outs.  

Vista is a leading provider of surveillance systems that enhance the effectiveness of radars using sophisticated algorithms. Vista's 
smart sensing radar systems (SSRS) are employed in a host of advanced detection and tracking applications, including wide-area 
surveillance for the border patrol and the military.  In the short term, this acquisition will allow Raven to enhance its tethered 
aerostat security solutions within its Aerostar Division.  Longer-term, the company is positioned to meet growing global demand 
for low-cost detection and tracking systems used by government and law enforcement agencies.  Results of operations subsequent 
to the acquisition have been combined into the Aerostar Division. 

In connection with the stock purchase agreement, Raven has agreed to pay an aggregated $3,250 upon the total receipt of SSRS 
orders for delivery of a specific quantity by January 31, 2013 and another $3,250 upon the delivery of the total specific quantity 
by January 31, 2014.  No amount would be paid if the specific milestones are not reached by the specific dates.  The company 
will also make annual payments based upon earn-out percentages on specific revenue streams over the next seven years, not to 
exceed $15,000.  The company has determined the fair value of these contingent considerations to be $8,400, of which $3,068 
was classified as accrued liabilities and $5,332 as other liabilities in the Consolidated Balance Sheet.  

Lastly, the company agreed to fund a revenue based bonus pool for Vista employees using those same earn-out percentages on 
specific revenue streams over the next seven years, also not to exceed $15,000.   Payments related to the Vista employee revenue-
based bonus pool were treated as a separate transaction from the acquisition and will be accrued when the specific revenue stream 
is recorded.

The fair value of the business acquired was allocated to the assets acquired and liabilities assumed based on their estimated fair 

38

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

values. The excess of the fair value acquired over the identifiable assets acquired and liabilities assumed is reflected as goodwill. 
Goodwill recorded as part of the purchase price allocation was $11,497, all of which is tax deductible.  Goodwill resulting from 
this business combination is largely attributable to the experienced workforce of the acquired business and synergies expected to 
arise  after  integration  of Vista  products  into  existing Aerostar  products.  Identifiable  intangible  assets  acquired  as  part  of  the 
acquisition were $7,810, including definite-lived intangibles, such as customer relationships, proprietary technology and non-
compete agreements, with a useful life ranging from six to ten years. These intangible assets will be amortized on the basis of 
undiscounted cash flows over a weighted average period of 4.1 years.  

The total purchase price has been allocated to the estimated fair values of assets acquired and liabilities assumed as follows:

Cash
Accounts receivable
Inventory

Other current and long term assets
Property, plant, and equipment, net
Goodwill

Existing technology

Customer relationships

Other intangibles

Current liabilities

Other liabilities

Total purchase price

$

320
2,375
264

3,342
834
11,497

4,300

3,260

250
(3,023)
(150)

$

23,269

Vista net sales and net loss for the period from the acquisition date to January 31, 2012 were $631 and $(125), respectively.

The following pro forma consolidated condensed financial results of operations are presented as if the acquisition described above 
had been completed at the beginning of each period presented: 

Pro forma net sales

Pro forma net income attributable to Raven Industries, Inc.

Pro forma earnings per common share:

Basic
Diluted

For the years ended January 31

2012

2011

395,974

$

49,907

328,361

39,948

2.75
2.74

$
$

2.21
2.21

$

$
$

These pro forma consolidated financial results have been prepared for comparative purposes only and include certain adjustments, 
such as amortization and acquisition cost. The pro forma information does not purport to be indicative of the results of operations 
that actually would have resulted had the combination occurred at the beginning of each period presented, or of future results of 
the consolidated entities.

SST

In November 2009, the company acquired a 20% interest in Site Specific Technology Development Group, Inc. (SST) for $5,000. 
SST is a privately held agricultural software development and information services provider. Raven and SST are strategically 
aligned to provide customers with simple, more efficient ways to move and manage information in the precision agriculture market. 
At the acquisition date, the carrying value of the SST investment exceeded the company’s share of the underlying net assets of 
SST by $4,976. The company's analysis of this excess determined that it related to $1,054 of technology-related assets to be 
amortized over a seven-year period and $3,200 of license-related assets to be amortized over a ten-year period. The remainder of 
the excess is attributable to equity method goodwill. 

39

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

Changes in the net carrying value of the investment in SST (Investment in Affiliate) were as follows:

Balance at beginning of year
Acquisition
Raven's share of SST earnings
Amortization of intangible assets

Balance at end of year

Ranchview

2012

As of January 31
2011

2010

$

$

4,728
—
156
(475)

4,409

$

$

5,010
—
195
(477)

4,728

$

$

—
5,000
10
—

5,010

In November 2009, the company purchased substantially all of the assets of Ranchview, Inc., a privately held Canadian corporation 
for $1,500 cash and contingent consideration valued at $2,310. Raven agreed to pay additional consideration on a quarterly basis 
of 6% on future sales of Ranchview products, up to a maximum payment of $4,000.  Ranchview developed products that use 
cellular networks instead of the traditional radio systems that are typically used to deliver RTK (Real Time Kinematic) corrections 
to GPS enabled equipment. RTK corrections improve the accuracy of GPS equipment. The network can also be used to provide 
high-speed Internet access. 

The allocation of the purchase price is summarized below: 

Goodwill

Existing technology

Other intangibles

Total

$

$

2,734

900
175

3,809

The goodwill associated with Ranchview is deductible for tax purposes. Purchased identifiable intangible assets are amortized on 
a straight-line basis over their respected useful lives. The estimated useful life is six years for existing technology and five to seven 
years for the remaining intangibles. 

The  results  of  operations  of  Ranchview  for  periods  prior  to  the  company’s  acquisition  were  not  material  to  the  company’s 
Consolidated Statements of Income and Comprehensive Income and, accordingly, pro forma results of operations have not been 
presented. This operation has been combined into the Applied Technology Division. 

NOTE 6

GOODWILL AND OTHER INTANGIBLES

Goodwill
The changes in the carrying amount of goodwill by reporting segment are shown below:

Balance at January 31, 2009

Acquisition earn-outs

Acquired goodwill

Balance at January 31, 2010

Acquisition earn-outs

Balance at January 31, 2011

Acquired goodwill
Balance at January 31, 2012

Engineered
Films

Aerostar

Electronic
Systems

Total

96

—

—

96

—

96

—

96

$

464

$

433

$

—

—

464

—

464

11,497
$ 11,961

$

—

—

433

—

433

—

433

$

7,450

515

2,734

10,699

78

10,777

11,497
22,274

$

Applied
Technology
6,457
$

515

2,734

9,706

78

9,784

—

$

9,784

$

40

 
 
 
 
 
 
    
 
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

Intangible Assets

The following table provides the gross carrying amount and related accumulated amortization of definite-lived intangible assets: 

For the years ended January 31

2012

Accumulated

2011

Accumulated

2010

Accumulated

Amount Amortization

Net

Amount Amortization

Net

Amount Amortization

Net

Existing technology

$ 7,500 $

(2,637) $ 4,863

$ 3,200 $

(2,159) $ 1,041

$ 3,200 $

(1,681) $ 1,519

Customer relationships

Other intangibles

Total

3,494

2,225

(155)

3,339

(1,015)

1,210

234

1,426

(128)

(988)

106

438

234

1,399

(99)

(868)

135

531

$ 13,219 $

(3,807) $ 9,412

$ 4,860 $

(3,275) $ 1,585

$ 4,833 $

(2,648) $ 2,185

The estimated future amortization expense for identifiable intangible assets during the next five years is as follows:

Estimated amortization expense

$

1,470

$

1,563

$

1,998

$

2,193

$

1,983

2013

2014

2015

2016

2017

NOTE 7

EMPLOYEE RETIREMENT BENEFITS

The company has two 401(k) plans covering substantially all employees as of January 31, 2012.  One  plan, which covers the 
majority of employees, matches employee contributions up to 4%.  Prior to January 1, 2010, the company contributed 3% of 
qualified payroll.  The other 401(k) plan was assumed as part of the Vista acquisition.  This plan makes a 3% contribution annually 
and may make additional discretionary contributions  to the plan that are determined annually by management.  Total 401(k) 
contribution expense was $1,556, $1,254 and $1,085 for fiscal 2012, 2011 and 2010, respectively. 

In addition, the company provides postretirement medical and other benefits to senior executive officers and senior managers. 
There are no assets held for the plans and any obligations are covered through operating cash and investments.  The accumulated 
benefit obligation for these benefits is shown below:

Benefit obligation at beginning of year
Service cost
Interest cost
Actuarial (gain) loss and assumption changes
Total recognized in net and other comprehensive income
Retiree benefits paid

For the years ended January 31
2011

2012

2010

$

$

5,969
121
334
1,363
1,818
(227)

$

5,512
62
324
237
623
(166)

4,840
55
332
476
863
(191)

Benefit obligation at end of year

$

7,560

$

5,969

$

5,512

41

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

The liability and expense reflected in the balance sheet and income statement were as follows:

Beginning liability balance
Employer expense
Other comprehensive (income) loss

Total recognized in net and other comprehensive income
Retiree benefits paid

Ending liability balance

Current portion in accrued liabilities
Long-term portion in other liabilities
Assumptions used:
Discount rate
Wage inflation rate

For the years ended January 31
2011

2010

2012

$

$

$
$

5,969
582
1,236

1,818
(227)

7,560

212
7,348

$

$

$
$

5,512
552
71

623
(166)

5,969

212
5,757

$

$

$
$

4,840
515
348

863
(191)

5,512

229
5,283

4.50%
4.00%

5.75%
4.00%

6.00%
3.00%

The discount rate is based on matching rates of return on high-quality fixed-income investments with the timing and amount of 
expected benefit payments. No material fluctuations in retiree benefit payments are expected in future years. 

The assumed health care cost trend rate for fiscal 2012 was 8.60% compared with 9.00% and 9.51% for fiscal 2011 and 2010. 
The impact of a one-percentage-point change in assumed health care rates would not be significant to the company's income 
statement and would affect the ending liability balance by approximately $1,307.  The rate to which the fiscal 2012 health care 
cost trend rate is assumed to decline is 5.00%, which is the ultimate trend rate. The fiscal year that the rate reaches the ultimate 
trend rate is expected to be fiscal 2025.    

NOTE 8 WARRANTIES

Changes in the warranty accrual were as follows:

Beginning balance
Acquired
Accrual for warranties
Settlements made (in cash or in kind)
Ending balance

NOTE 9

INCOME TAXES

2012

1,437
192
3,010
(2,940)
1,699

$

$

As of January 31
2011

$

$

1,259
—
2,461
(2,283)
1,437

2010

1,004
—
2,426
(2,171)
1,259

$

$

The reconciliation of income tax computed at the federal statutory rate to the company's effective income tax rate was as follows:

Tax at U.S. federal statutory rate
State and local income taxes, net of U.S. federal benefit
Tax benefit on qualified production activities
Tax credit for research activities
Other, net

For the years ended January 31
2011

2010

2012

35.0%
1.0
(2.4)
(0.7)
0.2
33.1%

35.0%
1.3
(3.0)
(0.7)
0.2
32.8%

35.0%
1.3
(2.1)
(0.7)
0.5
34.0%

42

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

Significant components of the company's income tax provision were as follows:

Income taxes:

Currently payable
Deferred

For the years ended January 31
2011

2012

2010

$

$

19,705
5,358
25,063

$

$

19,322
423
19,745

$

$

14,653
95
14,748

Deferred Tax Assets
Deferred income taxes reflect the net effects of temporary differences between the carrying amounts of assets and liabilities for 
financial reporting purposes and the amounts used for income tax purposes. Significant components of the company's deferred 
tax assets and liabilities were as follows:

Current deferred tax assets:
Accounts receivable
Inventories
Accrued vacation
Insurance obligations
Warranty obligations
Other accrued liabilities

Non-current deferred tax assets (liabilities):

Postretirement benefits
Depreciation and amortization
Uncertain tax positions
Other

Net deferred tax asset (liability)

2012

As of January 31
2011

2010

$

$

58
452
1,248
559
595
387
3,299

2,571
(9,673)
1,673
911
(4,518)
(1,219)

$

$

103
463
1,008
485
503
171
2,733

2,014
(3,050)
1,426
534
924
3,657

$

$

103
344
857
553
441
173
2,471

1,849
(1,970)
1,180
521
1,580
4,051

Pre-tax book income for the U.S. companies and the Canadian subsidiary was $74,219 and $1,338, respectively.  As of January 
31, 2012, undistributed earnings of the Canadian subsidiary were considered to have been reinvested indefinitely and, accordingly, 
the company has not provided United States income taxes on such earnings.

Uncertain Tax Positions
A summary of the activity related to the gross unrecognized tax benefits (excluding interest and penalties) is as follows:

Gross unrecognized tax benefits at beginning of year
Increases in tax positions related to the current year

Decreases as a result of a lapse in applicable statute of limitations
Gross unrecognized tax benefits at end of year

For the years ended January 31
2011

2012

2010

$

$

3,112
699

(244)
3,567

$

$

2,656
601

(145)
3,112

$

$

2,269
463

(76)
2,656

During the fiscal year ended January 31, 2012, the only change to uncertain tax positions related to prior years resulted from the 
lapse of a statute of limitations. The company does not expect any significant change in the amount of unrecognized tax benefits 
in the next fiscal year.

The total unrecognized tax benefits that, if recognized, would affect the company's effective tax rate were $2,318, $2,023 and 
$1,727 as of January 31, 2012, January 31, 2011 and January 31, 2010, respectively.

The company recognizes interest and penalties accrued related to unrecognized tax benefits in income tax expense. At January 
31, 2012, January 31, 2011 and January 31, 2010, accrued interest and penalties were $1,379, $1,112 and $857, respectively. 

43

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

The company files tax returns, including returns for its subsidiaries, with various federal, state and local jurisdictions. Uncertain 
tax positions are related to tax years that remain subject to examination. As of January 31, 2012, federal tax returns filed in the 
U.S., Canada and Switzerland for fiscal years ended January 31, 2008-2011  remain subject to examination by federal tax authorities. 
In state and local jurisdictions, tax returns for fiscal years ended January 31, 2004-2011 remain subject to examination by state 
and local tax authorities.

NOTE 10 FINANCING ARRANGEMENTS

Raven has an uncollateralized credit agreement providing a line of credit of $10,500 with a maturity date of September 1, 2012, 
bearing interest at the prime rate with a minimum rate of 4.00%. Letters of credit totaling $1,342 have been issued under the line, 
primarily to support self-insured workers' compensation bonding requirements.  No borrowings were outstanding as of January 
31, 2012, 2011 and 2010, and $9,158 was available at January 31, 2012. There have been no borrowings under this credit line in 
the last three fiscal years.

Wells Fargo Bank, N.A. provides Raven's line of credit and holds the majority of its cash and cash equivalents. One member of 
the company's board of directors is also on the board of directors of Wells Fargo & Co., the parent company of Wells Fargo Bank, 
N.A. 

Raven assumed a revolving line of credit in the amount of $2,869 as part of the Vista acquisition.   The outstanding balance on 
this line of credit was paid and subsequently closed in January 2012.  No additional borrowings were made under this line of credit 
since acquisition.   

The company leases certain vehicles, equipment and facilities under operating leases. Total rent and lease expense was $759,  $546 
and $328 in fiscal 2012, 2011 and 2010, respectively.  

Future minimum lease payments under non-cancelable operating leases are as follows:  

Minimum lease payments

$

1,467

$

1,305

$

1,141

$

990

$

201

$

224

2013

2014

2015

2016

2017

Thereafter

NOTE 11 SHARE-BASED COMPENSATION

At January 31, 2012, Raven had two shareholder approved share-based compensation plans, which are described below.  The 
compensation cost and related income tax benefit for these plans were as follows:

Stock compensation cost
Tax benefit

Compensation cost capitalized as part of inventory is not significant.  

For the years ended January 31
2011

2012

2010

$

1,922
547

$

1,179
272

$

1,034
185

Stock Option and Compensation Plans 
The 2010 Stock Incentive Plan is administered by the Personnel and Compensation Committee of the board of directors and allows 
for stock awards and incentive or non-qualified options with terms not to exceed 10 years.   There were 500 shares of common 
stock  reserved for grant, of which 202 were remaining at January 31, 2012.  Fiscal 2012 and fiscal 2010 compensation cost 
includes $64 and $144 of expense recognized as a result of 1.0 and 4.8 share stock awards, respectively.  No stock award was 
issued in fiscal 2011.   

Options are granted with exercise prices not less than market value at the date of grant. The stock options vest over a four-year 
period and expire after five years. Options contain retirement and change in control provisions that may accelerate the vesting 
period. The fair value of each option grant is estimated on the date of grant using the Black-Scholes option pricing model. The 
company uses historical data to estimate option exercise and employee termination within the valuation model.

44

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

The fair value of each option grant is estimated on the date of grant using the Black-Scholes option pricing model, with the 
following weighted average assumptions by grant year: 

Risk-free interest rate
Expected dividend yield
Expected volatility factor
Expected option term (in years)

For the years ended January 31

2012

2011

2010

0.67%
1.20%
51.44%
4.00

1.46%
1.49%
49.33%
4.50

2.03%
1.73%
49.69%
4.50

Weighted average grant date fair value

$

22.11

$

15.70

$

11.28

Outstanding stock options as of January 31, 2012 and activity for the year then ended are presented below:

Outstanding, January 31, 2011

Granted
Exercised
Forfeited

Outstanding, January 31, 2012

Exercisable, January 31, 2012

Number
of options

Weighted
 average
exercise
price

Aggregate
intrinsic
value

Weighted
average
remaining
contractual
term
(years)

445
136
(84)
(1)
496

181

$

$

$

33.86
59.99
29.74
28.01
41.73

32.04

$

$

11,474

5,956

3.27

2.16

The intrinsic value of a stock award is the amount by which the fair value of the underlying stock exceeds the exercise price of 
the award. The total intrinsic value of options exercised was $2,362, $1,102 and $314 during the years ended January 31, 2012, 
2011 and 2010, respectively. As of January 31, 2012, the total compensation cost for non-vested awards not yet recognized in the 
company's statements of income was $4,360, net of the effect of estimated forfeitures. This amount is expected to be recognized 
over a weighted average period of 2.96 years.

Deferred Stock Compensation Plan for Directors
The Deferred Stock Compensation Plan for Directors of Raven Industries, Inc. is administered by the Governance Committee of 
the board of directors. Under the plan, a stock unit is the right to receive one share of the company's common stock as deferred 
compensation, to be distributed from an account established by the company in the name of the non-employee director. Stock 
units have the same value as a share of common stock but cannot be sold. Stock units are a component of the company's equity. 
The plan reserves 50 common shares for the conversion of stock units into common stock after directors retire from the board. 

Stock units granted under this plan vest immediately and are expensed at the date of grant. Stock units are also accumulated if a 
director elects to defer the annual retainer paid for board service. When dividends are paid on the company's common shares, 
stock units are added to the directors' balances and a corresponding amount is removed from retained earnings. The intrinsic value 
of a stock unit is the fair value of the underlying shares. 

Outstanding stock units as of January 31, 2012 and changes during the year then ended are presented below:

Outstanding, January 31, 2011

Granted
Deferred retainers
Dividends
Converted into common shares

Outstanding, January 31, 2012

45

Number
of units

Weighted
 average
price

27
3
1
1
(7)
25

$

$

47.24
51.89
51.89
58.62
56.82
64.89

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

NOTE 12 NET INCOME PER SHARE

Basic net income per share is computed by dividing net income by the weighted-average common shares and stock units outstanding. 
Diluted net income per share is computed by dividing net income by the weighted-average common and common equivalent shares 
outstanding (which includes the shares issuable upon exercise of employee stock options, net of shares assumed purchased with 
the option proceeds) and stock units outstanding. Certain outstanding options were excluded from the diluted net income per share 
calculations because their effect would have been anti-dilutive. For fiscal 2012, 2011 and 2010, 34, 128 and 338 options, respectively, 
were excluded from the diluted net income per-share calculation.

Details of the computation are presented below:

Numerator:
Net income attributable to Raven Industries, Inc.

Denominator:

Weighted average common shares outstanding
Weighted average stock units outstanding
Denominator for basic calculation

Weighted average common shares outstanding
Weighted average stock units outstanding
Dilutive impact of stock options
Denominator for diluted calculation

Net income per share - basic
Net income per share - diluted

For the years ended January 31
2011

2012

2010

$

50,569

$

40,537

$

28,574

18,091
26
18,117

18,091
26
110
18,227

2.79
2.77

$
$

18,042
25
18,067

18,042
25
43
18,110

$
$

2.24
2.24

$
$

18,021
19
18,040

18,021
19
3
18,043

1.58
1.58

NOTE 13 BUSINESS SEGMENTS AND MAJOR CUSTOMER INFORMATION

The  company's  reportable  segments  are  defined  by  their  common  technologies,  production  processes  and  inventories. These 
segments reflect Raven's organization into three Raven divisions and the Aerostar subsidiary. Raven Canada, Raven GmbH, Raven 
Australia, and Raven Brazil are included in the Applied Technology Division. Vista and AIS are included in the Aerostar Division.  
Substantially all of the company's long-lived assets are located in the United States.

Applied  Technology  designs,  manufactures,  sells,  and  services  innovative  precision  agriculture  products  and  information 
management tools that help growers reduce costs and improve farm yields around the world.  Their product families include field 
computers, application controls, GPS-guidance and assisted-steering systems, automatic boom controls, yield monitoring planter 
controls and an integrated RTK and information platform called Slingshot.  Engineered Films produces rugged reinforced plastic 
sheeting for industrial, energy, construction, geomembrane, and agriculture applications.  Aerostar sells high-altitude research 
balloons  and  tethered  aerostats  for  government  and  commercial  research  and  military  parachutes.  It  produces  uniforms  and 
protective wear for U.S. government agencies as a subcontractor and also manufactures other sewn and sealed products on a 
contract basis.  Electronic System's capabilities are focused on electronics manufacturing services (EMS) for commercial customers 
with a focus on high-mix, low-volume production. Assemblies manufactured by the Electronic Systems segment include avionics, 
communication, environmental controls and other products where high quality is critical. 

The company measures the performance of its segments based on their operating income excluding administrative and general 
expenses. The accounting policies of the operating segments are the same as those described in Note 1, Summary of Significant 
Accounting Policies. Other income, interest expense and income taxes are not allocated to individual operating segments, and 
assets not identifiable to an individual segment are included as corporate assets. Segment information is reported consistent with 
the company's management reporting structure.

46

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

Business segment information is as follows:

APPLIED TECHNOLOGY DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

ENGINEERED FILMS DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

AEROSTAR DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

ELECTRONIC SYSTEMS DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

INTERSEGMENT ELIMINATIONS
Sales

Engineered Films Division
Aerostar
Electronic Systems Division

Operating income
Assets

REPORTABLE SEGMENTS TOTAL
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

CORPORATE & OTHER(a)
Operating (loss) from administrative expenses
Assets
Capital expenditures
Depreciation and amortization

TOTAL COMPANY
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

(a)  Assets are principally cash, investments, deferred taxes and other receivables.
(b)  Includes a $451 pre-tax gain on disposition of assets.

47

For the years ended January 31
2011

2010

2012

$

$

$

$

$

$

$

$

132,632
45,358
69,977
11,408
2,351

133,481
21,501
65,100
10,937
4,313

52,351
11,468
51,822
3,875
1,079

71,744
11,264
24,281
793
825

(193)
(1)
(8,503)
(220)
(405)

381,511
89,371
210,775
27,013
8,568

(13,730)
34,928
2,002
700

381,511
75,641
245,703
29,015
9,268

$

$

$

$

$

$

$

$

$

$

(b)

$

$

$

$

(b)

$

$

(b)

100,090
31,135
52,669
1,769
2,238

105,838
19,622
46,519
8,450
3,452

48,787
9,407
18,140
2,190
757

65,852
9,917
23,385
609
823

(307)
(32)
(5,520)
(94)
(186)

314,708
69,987
140,527
13,018
7,270

(9,784)
47,233
954
361

314,708
60,203
187,760
13,972
7,631

86,217
25,722
51,029
941
1,677

63,783
10,232
35,999
1,460
3,707

27,244
5,634
10,462
332
398

63,525
8,979
21,216
290
939

(210)
(1)
(2,776)
60
(92)

237,782
50,627
118,614
3,023
6,721

(7,407)
51,695
279
387

237,782
43,220
170,309
3,302
7,108

 
 
 
 
 
 
    
(IN THOUSANDS, EXCEPT PER-SHARE AMOUNTS) 

Sales to a customer of the Electronic Systems segment accounted for 10%, 13% and 16% of consolidated sales in fiscal 2012, 
2011 and 2010, respectively, and 10%, 11% and 13% of consolidated accounts receivable at the end of fiscal 2012, 2011 and 2010, 
respectively.  

Sales to a customer of the Engineered Films segment accounted for 11%  of consolidated sales in fiscal 2012 and 1%  of consolidated 
accounts receivable at the end of fiscal 2012.  

The table below provides a summary of net sales by principal product categories:

Agricultural precision control devices and accessories
Pit lining and geomembrane films

Other plastic films
Tethered aerostats
Parachutes and protective wear

Electronic manufacturing services
Other

Total sales

For the years ended January 31
2011

2012

2010

$

131,169

$

80,154

53,327

17,749

26,069

63,241

9,802

98,402
55,048

50,483
22,423
17,375

60,333
10,644

$

83,236
26,834

36,739
3,048
15,732

60,749
11,444

$

381,511

$

314,708

$

237,782

Foreign sales are attributed to product delivered to non-U.S. locations. Sales to countries outside the United States, primarily to 
Canada and Brazil, were as follows:

Applied Technology
Engineered Films
Aerostar
Electronic Systems

Total foreign sales

For the years ended January 31
2011

2012

2010

$

$

32,931
3,161
1,282
1,535
38,909

$

$

21,349
2,200
427
693
24,669

$

$

17,140
1,383
1,219
495
20,237

48

 
 
 
 
 
 
    
ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

As of January 31, 2012, the end of the period covered by this report, management, including the Chief Executive Officer (“CEO”) 
and the Chief Financial Officer (“CFO”), evaluated the effectiveness of the company's disclosure controls and procedures (as 
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) as of such date. Based on that evaluation, the CEO and CFO have 
concluded that the company's disclosure controls and procedures were effective as of January 31, 2012.

Management's Report on Internal Control Over Financial Reporting 

Management’s annual report on internal control over financial reporting and the report of the company's independent registered 
public accounting firm appear in Part II, Item 8. “Financial Statements and Supplementary Data” of this Form 10-K Report.

Changes in Internal Control Over Financial Reporting

There were no changes in the company's internal control over financial reporting that occurred during the fiscal quarter ended 
January 31, 2012, that have materially affected, or are reasonably likely to materially affect, the company's internal control over 
financial reporting.

ITEM 9B. OTHER INFORMATION

Not applicable.

49

                           
PART III

ITEM 10.

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Incorporated by reference to the sections entitled “Election of Directors,” “Board of Directors and Committees,” “Corporate 
Governance,” and “Other Matters” within the company's Proxy Statement relating to its 2012 Annual Meeting of Shareholders.

Information regarding executive officers is set forth in Item 1 of Part 1 of this Report under the caption “Executive Officers” .

ITEM 11.

EXECUTIVE COMPENSATION

Incorporated by reference to the sections entitled “Executive Compensation” and “Non-management Director Compensation” 
within the company's Proxy Statement relating to its 2012 Annual Meeting of Shareholders.

ITEM 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND
RELATED SHAREHOLDER MATTERS

Incorporated by reference to the section entitled “Ownership of Common Stock” within the company’s Proxy Statement relating 
to its 2012 Annual Meeting of Shareholders. 

The remaining information called for by this item relating to “Securities Authorized for Issuance under Equity Compensation 
Plans” is incorporated by reference to the section entitled “Equity Compensation Plan Information” contained in the company’s 
Proxy Statement relating to its 2012 Annual Meeting of Shareholders. 

ITEM 13.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR
INDEPENDENCE

Incorporated by reference to the sections entitled “Board of Directors and Committees” and “Corporate Governance” contained 
in the company’s Proxy Statement relating to its 2012 Annual Meeting of Shareholders. 

ITEM 14.

PRINCIPAL ACCOUNTING FEES AND SERVICES

Incorporated  by  reference  to  the  section  entitled  “Independent  Registered  Public  Accounting  Firm  Fees,”  contained  in  the 
company’s Proxy Statement relating to its 2012 Annual Meeting of Shareholders.  

50

                           
PART IV

ITEM 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULE

LIST OF DOCUMENTS FILED AS PART OF THIS REPORT

Financial Statements
See PART II, Item 8.

Financial Statement Schedule
Schedule II - Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange Commission 
are not required under the related instructions or are inapplicable and therefore have been omitted.

Exhibits
See index to Exhibits on the following page.

51

                           
Exhibit
Number

Description

2(a)

Stock Purchase Agreement, dated as of December 30, 2011, by and between Aerostar International, Inc. and Vista Applied 
Technologies Group, Inc. (incorporated by reference to Exhibit 2.1 of the company's Form 8-K filed January 6, 2012). 

3(a) Articles of Incorporation of Raven Industries, Inc. and all amendments thereto.*

3(b) Bylaws of Raven Industries, Inc.*

3(c) Extract of Shareholders' Resolution adopted on April 7, 1962 with respect to the bylaws of Raven Industries, Inc. *

10(a) Employment Agreement between Raven Industries, Inc. and Daniel Rykhus dated as of February 1, 2009 (incorporated by 

reference to Exhibit 10.1 of the company's Form 8-K filed February 1, 2009). †

10(b) Employment Agreement between Raven Industries, Inc. and David R. Bair dated as of February 1, 2004. † ***

10(c) Employment Agreement between Raven Industries, Inc. and James D. Groninger dated as of February 1, 2004. † ***

10(d) Employment Agreement between Raven Industries, Inc. and Lon E. Stroschein dated as of October 1, 2010 (incorporated by

reference to Exhibit 10.1 to the company's 8-K filed October 1, 2010). †

10(e) Employment Agreement between Raven Industries, Inc. and Anthony D. Schmidt dated as of February 1, 2012

(incorporated by reference to Exhibit 10.1 to the company's 8-K filed February 1, 2012). †

10(f) Employment Agreement between Raven Industries, Inc. and Thomas Iacarella dated as of February 1, 2004. † **

10(g) Schedule A to Employment Agreements between Raven Industries, Inc. and each of the following Senior Executive

Officers:  Daniel A. Rykhus and Thomas Iacarella. †  ****

10(h) Employment Agreement between Raven Industries, Inc. and Barbara Ohme dated as of February 1, 2004. † **

10(i) Change in Control Agreement between Raven Industries, Inc. and each of the following officers and key employees: Daniel
A. Rykhus, Thomas Iacarella, David R. Bair, James D. Groninger and Barbara K. Ohme dated as of January 31, 2008
(incorporated by reference to Exhibit 10.1 of the company's 8-K filed December 17, 2007). †

10(j) Raven Industries, Inc. 2000 Stock Option and Compensation Plan adopted May 24, 2000 (incorporated by reference to

Exhibit A to the company's definitive Proxy Statement filed April 19, 2000).†

10(k) Raven Industries, Inc. 2010 Stock Incentive Plan adopted May 25, 2010 (incorporated by reference to Exhibit A of the

company's definitive Proxy Statement filed April 14, 2010).†

10(l) Raven Industries, Inc. Deferred Compensation Plan for Directors adopted May 23, 2007 (incorporated by reference to

Exhibit 10.1 to the company's 8-K filed May 24, 2007). †

10(m) Employment Agreement between Raven Industries, Inc. and Matthew T. Burkhart dated February 1, 2010 (incorporated by

reference to Exhibit 10.1 to the company's 8-K filed February 2, 2010). †

10(n) Change in Control Agreement between Raven Industries, Inc. and Matthew T. Burkhart dated February 1, 2010

(incorporated by reference to Exhibit 10.3 to the company's 8-K filed February 2, 2010). †

10(o) Change in Control Agreement between Raven Industries, Inc. and Lon E. Stroschein dated October 1, 2010 (incorporated

by reference to Exhibit 10.3 to the company's 8-K filed October 1, 2010). †

10(p) Schedule A to Employment Agreements between Raven Industries, Inc. and each of the following Senior Managers: David
R. Bair, Matthew T. Burkhart, James D. Groninger, Anthony D. Schmidt, Lon E. Stroschein and Barbara K. Ohme. †  ****

10(q) Change in Control Agreement between Raven Industries, Inc. and Anthony D. Schmidt dated February 1, 2012 (incorporated 

by reference to Exhibit 10.3 to the company's 8-K filed February 1, 2012). †

21 Subsidiaries of the Registrant.

23 Consent of Independent Registered Public Accounting Firm.

31.1 Certification of CEO Pursuant to Section 302 of Sarbanes-Oxley Act.

31.2 Certification of CFO Pursuant to Section 302 of Sarbanes-Oxley Act.

32.1 Certification pursuant to Section 906 of Sarbanes-Oxley Act.

32.2 Certification pursuant to Section 906 of Sarbanes-Oxley Act.

101.INS XBRL Instance Document

101.SCH XBRL Taxonomy Extension Schema

101.CAL XBRL Taxonomy Extension Calculation Linkbase

101.DEF XBRL Taxonomy Extension Definition Linkbase

52

                           
101.LAB XBRL Taxonomy Extenstion Label Linkbase

101.PRE XBRL Taxonomy Extension Presentation Linkbase

† Management contract or compensatory plan or arrangement.
*
**
***
****

Incorporated by reference to corresponding Exhibit Number of the company's Form 10-K for the year ended January 31, 1989.

Incorporated by reference to corresponding Exhibit Number of the company's Form 10-K for the year ended January 31, 2004.

Incorporated by reference to corresponding Exhibit Number of the company's Form 10-K for the year ended January 31, 2007.

Incorporated by reference to corresponding Exhibit Number of the company's Form 10-K for the year ended January 31, 2011.

53

                           
SIGNATURES

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

RAVEN INDUSTRIES, INC.

(Registrant)

By: /s/  DANIEL A RYKHUS
Daniel A. Rykhus
President and Chief Executive Officer

Date:  March 30, 2012

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 
on behalf of the registrant and in the capacities and on the dates indicated.

/s/  DANIEL A RYKHUS

Daniel A. Rykhus
President and Chief Executive Officer

(principal executive officer) and Director

/s/ THOMAS IACARELLA

Thomas Iacarella
Vice President and Chief Financial Officer

(principal financial and accounting officer)

/s/ THOMAS S. EVERIST

Thomas S. Everist
Chairman of the Board

/s/ ANTHONY W. BOUR

Anthony W. Bour
Director

/s/  MARK E. GRIFFIN

Mark E. Griffin
Director

/s/ KEVIN T. KIRBY

Kevin T. Kirby
Director

/s/ MARC E. LEBARON

Marc E. LeBaron
Director

/s/ CYNTHIA H. MILLIGAN

Cynthia H. Milligan
Director

Date:  March 30, 2012

54

                           
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
ON FINANCIAL STATEMENT SCHEDULE

To the Board of Directors and Shareholders of Raven Industries, Inc.: 

Our audits of the consolidated financial statements and of the effectiveness of internal control over financial reporting referred to 
in our report dated March 30, 2012 appearing elsewhere in this Annual Report on Form 10-K of Raven Industries, Inc. also included 
an audit of the financial statement schedule listed in Item 15 of this Form 10-K.  In our opinion, this financial statement schedule 
presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated  
financial statements.

/s/ PricewaterhouseCoopers LLP    
PricewaterhouseCoopers LLP
Minneapolis, Minnesota
March 30, 2012

55

                           
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

for the years ended January 31, 2012, 2011 and 2010 
(in thousands)

Column A

Column B

Column C

Additions

Column D

Column E

Description
Deducted in the balance sheet from the asset to which it
applies:
Allowance for doubtful accounts:
Year ended January 31, 2012
Year ended January 31, 2011
Year ended January 31, 2010

Note: 

Balance at
Beginning
of Year

Charged to
Costs and
Expenses

Charged to
Other
Accounts

Deductions
From
Reserves (1)

Balance at
End of Year

$
$
$

300 $
297 $
613 $

(91) $
(1) $
(183) $

— $
— $
— $

39 $
(4) $
133 $

170
300
297

(1)  Represents uncollectible accounts receivable written off during the year, net of recoveries.

56

                           
 
 
Investor Information

Annual Meeting

may 22, 2012, 9:00 a.m. cdt

Ramkota Hotel and conference center

3200 w. maple Avenue

sioux Falls, sd

Stock Transfer Agent & Registrar

wells Fargo Bank, n.A.

P.O. Box 64854

south st. Paul, mn 55164-0854

Phone: 800-468-9716

website: www.shareowneronline.com

Dividend Reinvestment Plan

Raven Industries, Inc. sponsors a dividend Reinvestment 

Form 10-K

Plan so shareholders can purchase additional Raven 

Raven Industries, Inc.’s Form 10-K for the fiscal year 

common stock without paying any brokerage commission 

ended January 31, 2012, which has been filed with the 

or fees. For more information on how you can take 

securities and exchange commission, is available free 

advantage of this plan, contact your broker, our stock 

of charge on the company’s website, or upon written 

transfer agent or write to our Investor Relations department.

request to the Investor Relations department.

Dividend Policy

Inquiries 

Our policy is to return a substantial portion of earnings 

mail to: 

Raven Industries, Inc.

to shareholders through regular dividends. each year 

our board of directors reviews Raven’s dividend and 

will increase it when the new level is sustainable. Fiscal 

2012 was the 25th-consecutive year we raised our 

annual dividend.

Raven Website

www.ravenind.com

Independent Registered Public Accounting 

Firm

Pricewaterhousecoopers llP

minneapolis, mn

Stock Quotations

listed on the nasdaq nGs stock market – RAvn

contact: 

Investor Relations

P.O. Box 5107

sioux Falls, sd 57117-5107

Phone:  

605-336-2750

e-mail:  

irinfo@ravenind.com

Affirmative Action Plan

Raven Industries, Inc. and Aerostar International, Inc. are 

equal employment Opportunity employers with approved 

affirmative action plans.

Forward-Looking Statements
this annual report contains “forward-looking statements” within the meaning of section 27A of the securities Act of 1933, as amended, and section 21e of the securities 
exchange Act of 1934, as amended, including statements regarding the expectations, beliefs, intentions or strategies regarding the future. without limiting the foregoing, 
the words “anticipates,” “believes,” “expects,” “intends,” “may,” “plans,” and similar expressions are intended to identify forward-looking statements. the company intends 
that all forward-looking statements be subject to the safe harbor provisions of the Private securities litigation Reform Act. Although management believes that the expectations 
reflected in forward-looking statements are based on reasonable assumptions, there is no assurance these assumptions are correct or that these expectations will be achieved. 
Assumptions involve important risks and uncertainties that could significantly affect results in the future. these risks and uncertainties include, but are not limited to, those 
relating to weather conditions and commodity prices, which could affect sales and profitability in some of the company’s primary markets, such as agriculture, construction 
and oil and gas drilling; or changes in competition, raw material availability, technology or relationships with the company’s largest customers—any of which could adversely 
affect any of the company’s product lines—as well as other risks described in the company’s 10-K under Item 1A. this list is not exhaustive, and the company does not have 
an obligation to revise any forward-looking statements to reflect events or circumstances after the date these statements are made.

 
 
 
 
 
 
 
 
 
 
RAven IndustRIes

PO BOx 5107

sIOux F Alls , sd 571 17-5107

www.RA venIn d.cOm