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Raven Industries Inc.

ravn · NASDAQ Industrials
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Ticker ravn
Exchange NASDAQ
Sector Industrials
Industry Industrial - Machinery
Employees 1001-5000
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FY2014 Annual Report · Raven Industries Inc.
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2014

We Solve
Great
Challenges

A n n uAl   R e p oR t

We Solve
Great
Challenges

We live in a time when… The world’s population is growing toward 

nine billion people and the demand for food is taxing an already 

strained agricultural system. Our base of natural resources is 

declining and it’s becoming ever more critical that we protect 

what we have. Global instability continues to pose threats to 

personal safety throughout the world. And, while those living 

in developed nations enjoy the numerous benefits of internet 

access, billions of people on the planet remain unconnected. 

At Raven, we help solve these great challenges—that is our purpose.

We have three distinct divisions, each with unique products and 

expertise, that work together as one. We share resources, ideas and 

a passion to create technology that helps us all grow more food, 

produce more energy, protect the environment and live safely.

Our purpose inspires us. And the issues we address are 

vital to the world, our country and the customers we serve. 

That’s what drives us every day—and positions Raven to 

innovate and solve the world’s next great challenge.

Inside this Report

Financial Highlights.......................................................................................................................................................................................... 1
Letter to Shareholders ................................................................................................................................................................................... 2
Board of Directors and Executive Team ..................................................................................................................................... 3
Raven At-A-Glance.............................................................................................................................................................................................. 4
Operations Review ............................................................................................................................................................................................. 6
10-K Table of Contents ..................................................................................................................................................................... 10K-2
Management’s Discussion and Analysis .................................................................................................................10K-15
Financial Statements ......................................................................................................................................................................10K-27
Investor Information ...........................................................................................................................................Inside back cover

Financial Highlights

(Dollars in thousands, except per-share data)

Operations
Net sales 
Operating income 
Net income attributable to Raven Industries, Inc. 
Cash flows from operating activities 
Depreciation and amortization 

Per Share
Net income—diluted 
Cash dividends 
Book value 

Performance
Operating income margin 
Return on net sales 
Return on average assets 
Return on beginning shareholders’ equity 

Other Information
Shares and stock units outstanding (in thousands) 
Average number of team members 

For the years 
ended January 31,

2014 

2013 

Change

$394,677 
    63,994 
    42,903 
    52,836 
    14,195 

      $1.17 
0.48 
6.89 

16.2% 
10.9% 
14.9% 
19.4% 

$406,175 
77,692 
52,545 
76,456 
13,098 

$1.44 
0.42 
6.09 

19.1% 
12.9% 
20.3% 
29.1% 

36,492 
1,264  

36,326 
1,350 

-3%
-18%
-18%
-31%
8%

-19%
14%
13%

-15%
-16%
-27%
-33%

0.5%
-6.4%

Net Sales
(Dollars in millions)

Earnings Per Share
(Diluted, in dollars)

Regular Dividends Per Share
(Dollars)

406.2

394.7

381.5

1.44

1.39

1.12

1.17

0.85

0.79

314.7

279.9

237.8

0.48

0.42

0.36

0.325

0.28

0.265

’09

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’12

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’14

’09

’10

’11

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’13

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’09

’10

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Despite a move away from sales 
of non-proprietary products, the 
compound annual growth rate over  
the past five years was 7.1 percent.

Over the past five years, our compound 
annual growth rate for EPS was  
6.6 percent.

Raven is one of 105 U.S. companies  
that have raised their dividends for  
25 or more years.

2014 AnnuAl RepoR t     1

 
 
 
 
To Our Shareholders, Customers and Team Members:

Raven’s enduring success is built on our ability to balance the 
company’s longstanding purpose and core values with necessary 
shifts in business strategy demanded by an ever-changing world.

During fiscal 2014, we continued to execute our strategy to 
move toward more proprietary product lines while 
intentionally reducing our contract manufacturing business. 
Our performance over the past two years reflects our ongoing 
adjustment to conditions and opportunities. Our purpose, 
values and business strategies define the Raven vision, our 
roadmap guiding where the company is headed and how we 
achieve success along the way.  

To that end, Raven’s vision is to be a leader in providing the 
world with more food and energy, protecting the environment 
and allowing people to live more safely by delivering diverse 
technology solutions. In short, we solve some of the world’s 
greatest challenges. This clear vision brings meaning to the 
work of the organization and ensures our focus on profitable 
opportunities with strong fundamentals.  

Fiscal 2014 Overview

Fiscal 2014 was a year of progress for Raven Industries despite 
declines in year-over-year sales and earnings. We advanced our 
strategy and better positioned areas of the business where we 
intend to grow long term. 

We continued to deliver strong returns on sales, assets and 
equity for fiscal 2014—demonstrating the strength of Raven, 
even during challenging years. In fiscal 2015, we will leverage 
this strength to drive growth from the core businesses in all 
three of our operating divisions, and aggressively pursue closely 
adjacent opportunities.  

Key Accomplishments

Our unyielding commitment to execute and stay true to our 
proven business model drove many highlights in fiscal 2014. 

In Applied Technology, we:

•  Introduced new harvesting and planting products that  

will fuel growth in fiscal 2015 and beyond; 

•  Made significant inroads in Brazil that pave the way for 

future successes; and 

•  Generated substantial growth in our OEM business  
and strengthened long-term relationships with key 
industry leaders.

In Engineered Films, we:

•  Measurably grew our presence in the high-value agricultural 

films market;

•  Introduced new environmental films used in water 

protection applications; and 

2   Rav e n  Indu s tR Ie s,   Inc .

•  Successfully launched our reclaim operation which reduces 
the amount of unused film that would otherwise enter a 
landfill by over 60 percent.

In Aerostar, we:

•  Delivered robust growth from our line of Vista  

radar products;

•  Collaborated with Google on Project Loon by designing and 

manufacturing high altitude balloons–further advancing the 
initiative to bring internet access to the world; and

•  Positioned the division for success as a prime contractor in 

new international markets.

Looking Ahead

The markets we have chosen in agriculture, situational 
awareness and natural resource protection will continue to 
provide profitable growth opportunities as we use technology 
to solve great challenges. We will also apply our core 
technology to adjacent opportunities that fit our purpose,  
as we have with the use of high altitude balloons for  
internet connectivity.

Looking to fiscal 2015, we will focus on:

•  Measurably growing revenues from our situational 

awareness and lighter-than-air product lines;

•  Driving Applied Technology growth through international 
market expansion, new products and broadening OEM 
relationships; and 

•  Bringing high-value plastic film applications to each of our 

Engineered Films markets.

On May 23, 2013, Anthony W. Bour stepped down from the 
board of directors. We are deeply grateful for his leadership 
and exemplary 18 years of service.

On behalf of our board of directors and executive team, I want 
to thank you for your continued support and look forward to a 
successful year to come.

Daniel A. Rykhus 
President and Chief Executive Officer

bOaRd OF dIReCTORS

Left to right: Mark E. Griffin (b)(c), President & Chief Executive Officer, Lewis Drugs, Inc.,  Marc E. LeBaron (b)(c), Chairman & Chief Executive Officer, Lincoln Industries, Inc., 
Cynthia H. Milligan (a)(c), Dean Emeritus, College of Business Administration, University of Nebraska, Lincoln, Kevin T. Kirby (a)(c), Chief Executive Officer & Director, 
Face It TOGETHER,  Daniel A. Rykhus, President & Chief Executive Officer, Raven Industries, Inc., Jason M. Andringa (a)(c), President, Forage and Environmental Solutions, 
Vermeer Corporation, Thomas S. Everist (b)(c), Chairman of the Board, Raven Industries, Inc., President, The Everist Company

a  = Audit Committee           b = Personnel and Compensation Committee           c = Governance Committee

exeCuTIve TeaM

2   Raven IndustRIes, Inc.

2014 AnnuAl RepoR t     3

Left to right: Anthony D. Schmidt, Division Vice President & General Manager, Engineered Films Division, Mark L. West, Chief Technology Officer, Stephanie Herseth 
Sandlin, General Counsel & Vice President of Corporate Development, Matthew T. Burkhart, Division Vice President & General Manager, Applied Technology Division,  
Daniel A. Rykhus, President & Chief Executive Officer, Thomas Iacarella, Vice President & Chief Financial Officer, Jan L. Matthiesen, Vice President of Human Resources,  
Lon E. Stroschein, Division Vice President & General Manager, Aerostar Division, Brian E. Meyer, Chief Information Officer

at-a-Glance

  Operating unit 

Products/Services 

FY 2014 Results 

Key Performance Goals

applied Technology division (aTd)

•  Application controls 

Precision agriculture products and 
information management tools to reduce 
costs, save time and improve crop yields 
to feed a growing world population.

•  Planter and seeder controls 

•  Harvest controls

•  GPS guidance and steering

•  Field computers

•  High-speed, in-field internet connectivity

•  Cloud-based data management

engineered Films division (eFd)

•   Environmental liners and covers

High-performance, engineered plastic films 
for applications in energy, construction, 
agriculture, environmental and industrial 
markets to protect natural resources.

•  Oil and gas drilling containment liners

•   Agricultural covers and soil sterilization 

films

•  Industrial packaging and specialty films

•   Construction vapor/gas barriers and  

job-site enclosures

aerostar division

•  Tethered aerostat integrated solutions

Life-saving solutions that utilize  
highly technical sensors, platforms,  
electronics and specialty sewn  
products to enhance situational 
awareness and safety. 

•  High altitude balloons

•  Radar systems and processors

•  Marine navigation equipment 

•  Inflatable military decoys

•  Protective wear 

•  Military and recovery parachutes

•  Electronics

4   Rav en  I nd ustR Ie s , I nc.

Raven is comprised of three unique operating divisions.  
We follow a consistent approach in delivering quality  
financial results.

  Operating unit 

Products/Services 

FY 2014 Results 

Key Performance Goals

Net Sales
(Dollars in millions)
Net Sales
Net Sales
(Dollars in millions)
171.8
(Dollars in millions)
145.3

170.5

171.8

171.8

170.5

170.5

145.3

145.3

Operating Income
(Dollars in millions)
Operating Income
(Dollars in millions)

Operating Income
(Dollars in millions)
59.6

57.0

49.8

49.8

49.8

59.6

59.6

57.0

57.0

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Net Sales
(Dollars in millions)
Net Sales
Net Sales
(Dollars in millions)
(Dollars in millions)
142.0
133.5

147.6

142.0

142.0

147.6

147.6

133.5

133.5

Operating Income
(Dollars in millions)
Operating Income
(Dollars in millions)
21.5

Operating Income
(Dollars in millions)
25.1

25.1

25.1

21.5

21.5

18.2

18.2

18.2

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’13

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’12

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’12

’12

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Net Sales
(Dollars in millions)
Net Sales
Net Sales
(Dollars in millions)
107.8
(Dollars in millions)
102.1

107.8

107.8

102.1

102.1

90.6

90.6

90.6

Operating Income
(Dollars in millions)
Operating Income
Operating Income
(Dollars in millions)
18.3
(Dollars in millions)

18.3

18.3

10.3

10.3

10.3

7.8

7.8

7.8

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’13

’14

’12

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•  Optimize international growth opportunities 

•   Strengthen OEM relationships, delivering value 

through technology

•  Capture market share with new product innovations

•   Enhance core application control products to control 

inputs and maximize yields

•		Expand market share in agricultural and 

environmental products

•  Drive margin expansion through volume and mix

•   Introduce new, engineered solutions that meet 

unique customer needs

•   Maintain a strong focus on operational excellence 

and efficiency 

•   Pursue international sales opportunities across all 

product lines

•   Integrate proprietary product lines and offer turn-key 

solutions as prime contractor

20

•  Continue to advance high altitude balloon capabilities 

20

20
15

•   Expand the market penetration of Vista radar 

15

15
10

technology

10

10
5

5

0

5
0

0

2014 AnnuAl RepoR t     5

We help feed the world by developing precision ag technology that reduces 
operating costs and improves yields for the global agriculture market. 

applied  

Technology  

division

Viper® 4 integrates Raven’s 
full line of products into 
one networked platform 
that offers a responsive 
touchscreen and an intuitive, 
tablet-style interface 
with swiping features 
and horizontal or vertical 
orientation—providing 
faster information access 
and improved ease of use.

technology to a broader range 
of customers.

Internationally, we saw 
sustained demand in Brazil 
both from an OEM and 
aftermarket perspective. 
Emerging agricultural markets 
abroad operate at different 
life cycle stages and, therefore, 
have different needs. Raven 
has the breadth of precision 
agriculture products to meet 
those needs. We continue 
to see strong opportunity 
abroad in markets that are less 
mature such as Eastern Europe 
and China.

Solving Great Challenges

At Raven, we know innovation 
and new product development 
are key to helping feed a 

growing world population 
that’s constrained by resources. 
During fiscal 2014, we unveiled 
the Viper® 4 field computer, 
SmarTraxTM MD steering 
system and OmniRow® multi-
hybrid planter control, the first 
commercially available planter 
control system that allows 
growers to switch between 
hybrids on the fly. These 
products fulfill the promise 
of technology by providing 
growers with information, 
control and the opportunity 
to increase production while 
reducing inputs. 

Additionally, Raven and 
Unverferth Manufacturing Co., 
Inc., introduced UHarvestTM— 
a first-of-its-kind grain cart 
system that provides more 
accurate yield data and 

streamlines how data is shared 
between machines in the field. 
UHarvest is the first grain cart 
system to integrate a moisture 
sensor on the cart itself, 
which delivers more accurate 
yield data as it is loaded from 
the combine and gives farm 
managers access to real-time 
data during harvest. 

All four of these products were 
recognized by the American 
Society of Agriculture and 
Biological Engineers as part 
of their top-50 agricultural 
innovations in 2013. 

In fiscal 2015, we look to drive 
growth through the sales of  
these new products and through  
international market expansion.

Fiscal 2014 in Review

For the year, Applied 
Technology sales decreased 
slightly to $171 million. 
Accelerated demand from  
OEM customers, rising 
performance in Brazil and 
solid contributions from new 
products were offset by lower 
aftermarket demand in the 
United States.

On the OEM front, demand 
continued to rise for Raven’s 
advanced guided steering 
systems, field computers, 
planter and seeder controls, 
boom controls and application 
controls. As a company, we 
continue to develop and 
deepen relationships with our 
more than 30 OEM partners—
which expands market share 
and extends our innovative 

6   Rav e n  Indu s tR Ie s,   Inc .

20 14 AnnuAl  RepoR t      7

engineered 

Films  

division

We design and manufacture high-performance plastic films to protect 
critical environmental resources. Our high-performing containment linings 
and coverings serve the energy, environmental, agriculture, industrial and 
construction markets.

Raven Absolute Barriers®, 
such as the landfill barrier 
rainshed cover pictured, 
successfully contain landfill 
methane and odors while 
inhibiting harmful leachate 
runoff from occurring by 
preventing rainwater from 
reaching the landfill debris.

Fiscal 2014 in Review

In fiscal 2014, sales in 
Engineered Films increased 
four percent to $148 million. 
Barrier films for agriculture 
led the top-line growth, 
specifically soil sterilization 
and silage films. Our new 
extrusion capacity added 
earlier in the fiscal year was 
a key factor in our ability 
to meet demand for these 
high-tech films. We also saw 
year-over-year gains within 
the energy, industrial and 
construction markets.

During the fiscal year, we 
faced substantially higher 
resin costs compared to 
a year earlier combined 
with competitive market 
conditions, which contributed 

to an operating income 
decrease. These conditions 
increased our focus on 
developing and growing 
sales of higher margin barrier 
films. Furthermore, our new 
reclaim production line, which 
launched at the end of fiscal 
2013, is now fully operational. 
The system captures and 
recycles excess polymer 
material from internal 
manufacturing processes 
which reduces waste, and 
provides the company with 
significant cost savings. 

Solving Great 
Challenges

Environmental stewardship 
is essential for Raven and 
the products we bring to 
market. In fiscal 2014, we 

fully integrated and qualified 
our newest blown-film 
line: a seven-layer oriented 
barrier film system. The 
new extrusion line is next-
generation technology for 
manufacturing precise 
lightweight barrier films 
ranging from 0.80 mil up to 
10 mil in thickness—products 
critical to protecting the world 
around us.

The addition of this new 
blown-film line expands the 
range of product capabilities 
beyond our existing barrier 
lines. We’re now able to 
produce thinner film profiles, 
with several distinct features 
including in-line annealing to 
control film tension and web 
flattening characteristics, 

an innovative consumer roll 
winding system and the 
recycling of roll edge-trim 
directly from the line through 
an internal reclaim process. 

Looking at fiscal 2015, we are 
focused on the opportunities 
in our existing markets 
including barrier films for 
agriculture and industrial bulk 
packaging, energy market 
expansion and multi-layer 
environmental solutions. 
We’ll also work to continue 
to develop new, innovative, 
high-value solutions and 
explore future opportunities 
in alternative energy, while 
bringing unique capability and 
capacity online.

2014 AnnuAl RepoR t     7

6   Raven IndustRIes, Inc.

Aerostar 

Division

We provide life-saving solutions that utilize highly technical sensors,  
platforms and electronics to enhance situational awareness and safety.

In 2013, Raven Aerostar 
announced our collaboration 
with Google in a pilot project 
called Project Loon. Designed 
to provide internet access 
to the world, Project Loon 
utilizes Aerostar-designed 
high altitude balloons.  

Fiscal 2014 in Review

Aerostar sales of $91 million 
were down 11 percent in 
fiscal 2014. Strength in radar 
systems and lighter-than-
air products was offset 
by reduced demand from 
certain U.S. government 
agency customers—
including completion of 
the company’s U.S. Army 
contract to manufacture 
T-11 parachutes—and 
Aerostar’s planned growth 
strategy, which emphasizes 
proprietary products over 
contract manufacturing.

During the year, Vista 
Research continued to 
produce strong sales, rising 

approximately 40 percent 
over fiscal 2013. The gain was 
driven by deliveries under 
new and existing contracts 
for radar systems. In fiscal 
2014, Vista Research was 
selected by Raytheon as  
a preferred radar solution  
for future U.S. and  
export opportunities. 

Aerostar made significant 
headway in fiscal 2014 to 
establish the infrastructure 
and regulatory processes 
to sell its aerospace and 
situational awareness 
products overseas in fiscal 
2015. In fiscal 2015, Aerostar 
is focusing on expanding our 
proprietary technology 

opportunities, including 
advanced radar systems, 
high altitude balloons and 
aerostats to international 
markets. These three growth 
drivers have breakout 
potential—and that has us 
excited for the future.

Solving Great 
Challenges

In June 2013, we unveiled 
our participation in Google’s 
Project Loon (see photo and 
caption above). Throughout 
the year, we continued to 
collaborate and support the  
initiative. Raven brings decades  
of experience in high altitude 
balloon engineering and 
manufacturing technologies, 

including the latest 
breakthroughs in super 
pressure applications. 

Though Project Loon is still 
in its early stages, we are 
working with Google to 
establish and refine the initial 
platform and infrastructure—
which is looking to solve one 
of the greatest technology 
challenges in the world today. 
This collaboration has the 
potential to change millions 
of lives through improved 
medical care, access to 
knowledge and enriched 
agriculture—all benefits of 
connecting people through 
the internet.

8   Rav e n  Indu s tR Ie s,   Inc .

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 31, 2014

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                      to

Commission File Number: 001-07982

RAVEN INDUSTRIES, INC.

(Exact name of registrant as specified in its charter)

South Dakota
(State or other jurisdiction of incorporation or organization)
205 E. 6th Street, P.O. Box 5107, Sioux Falls, SD
(Address of principal executive offices)

46-0246171
(IRS Employer Identification No.)
57117- 5107
(zip code)
Registrant's telephone number including area code  (605) 336-2750

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class:
Common Stock, $1 par value

Name of Each Exchange on which Registered
The NASDAQ Stock Market

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by checkmark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Indicate by checkmark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required 
to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Indicate by checkmark whether the registrant has submitted electronically and posted on its corporate Website, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter)
during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Indicate by checkmark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter)
is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.

Yes

Yes

Yes

Yes

No

No

No

No

Indicate by checkmark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. 
See definition of “accelerated filer,” “large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer
(Do not check if a smaller reporting company)

Accelerated filer

Smaller reporting company

Indicate by checkmark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).

Yes

No

The aggregate market value of the registrant's common stock held by non-affiliates at July 31, 2013 was approximately $1,101,789,819. The aggregate 
market value was computed by reference to the closing price as reported on the NASDAQ Global Select Market, $30.66, on July 31, 2013, which was 
as of the last business day of the registrant's most recently completed second fiscal quarter.  The number of shares outstanding on March 25, 2014 was 
36,427,627.

The definitive proxy statement relating to the registrant's Annual Meeting of Shareholders, to be held May 22, 2014, is incorporated by reference into 
Part III to the extent described therein.

DOCUMENTS INCORPORATED BY REFERENCE

 
 
PART I
Item 1.

BUSINESS

Item 1A. RISK FACTORS

Item 1B. UNRESOLVED STAFF COMMENTS

Item 2.

Item 3.

PROPERTIES

LEGAL PROCEEDINGS

Item 4. MINE SAFETY DISCLOSURES

PART II
Item 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED SHAREHOLDER MATTERS, AND

ISSUER PURCHASES OF EQUITY SECURITIES

Quarterly Information

Stock Performance

Item 6.

SELECTED FINANCIAL DATA

Eleven-year Financial Summary

Business Segments

Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF

OPERATIONS

Executive Summary

Results of Operations - Segment Analysis

Outlook

Liquidity and Capital Resources

Off-Balance Sheet Arrangements and Contractual Obligations

Critical Accounting Estimates

Accounting Pronouncements

Forward-Looking Statements

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Item 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Management's Report on Internal Control Over Financial Reporting

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Income and Comprehensive Income

Consolidated Statements of Shareholders' Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Item 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

Item 9A. CONTROLS AND PROCEDURES

Item 9B. OTHER INFORMATION

PART III
Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Item 11. EXECUTIVE COMPENSATION
Item 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND
RELATED SHAREHOLDER MATTERS

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

Item 14. PRINCIPAL ACCOUNTING FEES AND SERVICES 

PART IV
Item 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULE

INDEX TO EXHIBITS

SIGNATURES

SCHEDULE II

3

6

9

9

10

10

10

10

11

12

12

14

15

15

17

21

22

23

24

25

25

26

27

28

29

30

31

32

33

34

52

52

52

53

53

53

53

53

54

55

57

58

PART I

ITEM 1.

BUSINESS

Raven Industries, Inc. (the Company or Raven) was incorporated in February 1956 under the laws of the State of South Dakota 
and began operations later that same year. Raven is a diversified technology company providing a variety of products to customers 
within the industrial, agricultural, energy, construction and military/aerospace markets.  The Company markets its products around 
the world and has its principal operations in the United States of America.  Raven began operations as a manufacturer of high-
altitude research balloons before diversifying into the industrial, agricultural, energy, construction and military/aerospace markets. 
The Company employs approximately 1,300 people and is headquartered at 205 E. Sixth Street, Sioux Falls, SD 57104 - telephone 
(605) 336-2750.  The Company's Internet address is http://www.ravenind.com and its common stock trades on the NASDAQ 
Global Select Market under the symbol RAVN.  The Company has adopted a Code of Conduct applicable to all officers, directors 
and employees, which is available on the website. Information on the Company's website is not part of this filing.

All reports (including Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and current reports on Form 8-K) and 
proxy and information statements filed with the Securities and Exchange Commission (SEC) are available through a link from 
the Company's website to the SEC website.  All such information is available as soon as reasonably practicable after it has been 
electronically filed. Filings can also be obtained free of charge by contacting the Company or through the SEC's website at http://
www.sec.gov or by contacting the SEC's Office of FOIA/PA Operations at 100 F Street N.E., Washington, DC 20549-2736,  or  
calling the SEC at 1-800-SEC-0330.

BUSINESS SEGMENTS

The Company has three unique operating units, or divisions, that are also its reportable segments: Applied Technology Division 
(Applied Technology), Engineered Films Division (Engineered Films) and Aerostar Division (Aerostar).  Many of the past and 
present product lines are an extension of technology and production methods developed in the original balloon business.  Product 
lines have been grouped in these segments based on common technologies, production methods and inventories; however, more 
than one business segment may serve each of the product markets identified above.  The Company measures the performance of 
its segments based on their operating income excluding administrative and general expenses.  Other expense and income taxes 
are not allocated to individual operating segments, and assets not identifiable to an individual segment are included as corporate 
assets.  Segment information is reported consistent with the Company's management reporting structure.

Business segment financial information is found on the following pages:

14

17

50

Business Segments

Results of Operations – Segment Analysis

Note 13. Business Segments and Major Customer Information

Applied Technology
Applied  Technology  designs,  manufactures,  sells  and  services  innovative  precision  agriculture  products  and  information 
management tools that help growers reduce costs and improve farm yields around the world.  The Applied Technology product 
families include field computers, application controls, GPS-guidance and assisted-steering systems, automatic boom controls, 
yield  monitoring  planter  controls,  seeder  and  harvest  controls  and  an  integrated  real-time  kinematic  (RTK)  navigation  and 
information platform called SlingshotTM.  As a result of the realignment of the Company's Electronic Systems Division in 2013, 
these product families also include motor controls.  Applied Technology's services include high-speed  in-field Internet connectivity 
and cloud-based data management.  The Company's investments in Site-Specific Technology Development Group, Inc. (SST), a 
software company, and the continued build-out of the Slingshot API platform have positioned Applied Technology to provide an 
information platform of choice that improves grower decision-making and business efficiencies for our agriculture retail partners.    

Applied Technology sells its precision agriculture control products to both original equipment manufacturers (OEMs) and through 
aftermarket distribution in the United States and in most major agriculture areas around the world.  Applied Technology has 
personnel and third-party distribution representatives located in the U.S. and key geographic areas throughout the world.  The 
Company's competitive advantage in this segment is designing and selling easy to use, reliable and value-added products that are 
supported by an industry leading service and support team.  

3           

                                                                                                                      
Engineered Films
Engineered Films produces high-performance plastic films and sheeting for industrial, energy, construction, geomembrane and 
agricultural applications.

The Company's sales force sells plastic sheeting to independent third-party distributors in each of the various markets it serves. 
The Company extrudes a significant portion of the film converted for its commercial products and believes it is one of the largest 
sheeting converters in the United States.  Engineered Films believes its ability to both extrude and convert films allows it to provide 
a more customized solution to customer needs.  A number of suppliers of sheeting compete with Raven on both price and product 
availability.  Engineered Films is the Company's most capital-intensive business segment, requiring regular investments in new 
extrusion capacity along with printers and conversion equipment. This segment's capital expenditures were $6.7 million in fiscal 
2014, $11.5 million in fiscal 2013 and $10.9 million in fiscal 2012.   

Aerostar
Aerostar’s growth strategy emphasizes the design and manufacture of proprietary products. These include high-altitude balloons, 
tethered aerostats and radar processing systems. These products can be integrated with additional third-party sensors to provide 
research, communications and situational awareness to government and commercial customers.  Aerostar also produces products 
as a contract manufacturing services provider. These include military parachutes, uniforms and protective wear as well as being 
a total solutions provider of electronics manufacturing services. Sales are made in response to competitive bid requests. 

Aerostar sells to government agencies or commercial users as a prime or sub-contractor.  The projects Aerostar bids on can be 
large-scale, with opportunities in the $10-$100 million range. These opportunities can result in volatility in Aerostar’s results. For 
example, completion of Aerostar’s U.S. Army contract to manufacture T-11 parachutes reduced sales in the second half of fiscal 
2014.

Through Vista Research, Inc. (Vista) and a separate business venture that is majority-owned by the Company, Aerostar pursues 
potential product and support services contracts for agencies and instrumentalities of the U.S. government. The acquisition of 
Vista in January 2012 positioned the Company to meet growing global demand for lower-cost detection and tracking systems used 
by government and law enforcement agencies. As a leading provider of surveillance systems that enhance the effectiveness of 
radar using sophisticated algorithms, Vista will also allow Aerostar to enhance its tethered aerostat security solutions. 

MAJOR CUSTOMER INFORMATION

One customer accounted for 10% or more of consolidated sales in fiscal 2014.  Sales to Brawler Industrial Fabrics, a customer in 
the Engineered Films Division, accounted for 13% of consolidated sales in fiscal year 2014 and 11% of consolidated sales in both 
fiscal 2013 and 2012 .  In addition to this customer, sales to Goodrich Corporation accounted for 10% of consolidated sales in 
fiscal year 2012.  As expected, revenue from this customer has declined as Aerostar continues to change its focus to proprietary 
products and away from contract manufacturing.       

SEASONAL WORKING CAPITAL REQUIREMENTS

Some seasonal demand exists in Applied Technology's agricultural market.  Applied Technology builds product in the fall for 
winter and spring delivery.  Certain sales to agricultural customers offer spring payment terms for fall and early winter shipments. 
The resulting fluctuations in inventory and accounts receivable have required, and may require, seasonal short-term financing.

FINANCIAL INSTRUMENTS

The  principal  financial  instruments  that  the  Company  maintains  are  cash,  cash  equivalents,  short-term  investments,  accounts 
receivable, accounts payable and acquisition-related contingent payments.  The Company manages the interest rate, credit and 
market risks associated with these accounts through periodic reviews of the carrying value of assets and liabilities and establishment 
of appropriate allowances in accordance with Company policies.  The Company does not use off-balance sheet financing, except 
to enter into operating leases.  

The Company uses derivative financial instruments to manage foreign currency risk.  The use of these financial instruments has 
had no material effect on consolidated results of operations, financial condition or cash flows.

4           

                   
RAW MATERIALS

The  Company  obtains  a  wide  variety  of  materials  from  several  vendors.    Principal  materials  include  numerous  electronic 
components for Aerostar and Applied Technology, various plastic resins for  Engineered Films and fabrics for  Aerostar.  Engineered 
Films has experienced volatile resin prices over the past three years.  Price increases could not always be passed on to customers 
due to weak demand and a competitive pricing environment.  Aerostar experiences variability in lead times for components as 
business cycles impact demand.  However, predicting future material shortages and the related potential impact on Raven is not 
possible.

PATENTS

The Company owns a number of patents.  While Raven does not believe that its business, as a whole is materially dependent on 
any one patent or related group of patents, as Raven continues to develop as a strong technology-based company protection of the 
Company’s intellectual property has become an increasingly important strategic objective.  Along with a more aggressive posture 
toward patenting new technology and protecting trade secrets, the Company is tightening restrictions on the disclosure of our 
technology to industry and business partners to ensure that our technological edge is maintained and our markets for new products 
are protected.

RESEARCH AND DEVELOPMENT

The business segments conduct ongoing research and development efforts. Most of the Company's research and development 
expenditures  are  directed  toward  new  products  in  the Applied  Technology,  Engineered  Films  and Aerostar  Divisions.  Total 
Company research and development costs are presented in the Consolidated Statements of Income and Comprehensive Income.

ENVIRONMENTAL MATTERS

Except as described below, the Company believes that, in all material respects, it is in compliance with applicable federal, state 
and local environmental laws and regulations. Expenditures incurred in the past relating to compliance for operating facilities 
have not significantly affected the Company's capital expenditures, earnings or competitive position.

In connection with the sale of substantially all of the assets of the Company's Glasstite, Inc. subsidiary in fiscal 2000, the Company 
agreed to assume responsibility for the investigation and remediation of any pre-October 29, 1999,  environmental contamination 
at the Company's former Glasstite pickup-truck topper facility in Dunnell, Minnesota, as required by the Minnesota Pollution 
Control Agency (MPCA) or the United States Environmental Protection Agency (EPA).

The Company and the purchasers of the Company's Glasstite subsidiary conducted environmental assessments of the properties. 
Although these assessments continue to be evaluated by the MPCA on the basis of the data available, the Company believes that 
any activities that might be required as a result of the findings of the assessments will not have a material effect on the Company's 
results of operations, financial position or cash flows. The Company had $38 thousand accrued at January 31, 2014, representing 
its best estimate of probable costs to be incurred related to these matters.

BACKLOG

As of February 1, 2014, the Company's order backlog totaled $51.8 million. Backlog amounts as of February 1, 2013 and 2012 
were $51.1 million and $66.6 million, respectively.  Because the length of time between order and shipment varies considerably 
by business segment and customers can change delivery schedules or potentially cancel orders, the Company does not believe 
that backlog, as of any particular date, is necessarily indicative of actual net sales for any future period.

EMPLOYEES 

As of January 31, 2014, the Company had 1,286 employees, 1,265 in an active status. Following is a summary of active employees 
by segment: Applied Technology - 497; Engineered Films - 309; Aerostar - 366; Corporate Services - 93. Management believes 
its employee relations are satisfactory.

5           

                   
EXECUTIVE OFFICERS

Name, Age and Position
Daniel A. Rykhus, 49
President and Chief Executive Officer

Thomas Iacarella, 60
Vice President and Chief Financial Officer

Stephanie Herseth Sandlin, 43
General Counsel and Vice President of
Corporate Development

Janet L. Matthiesen, 56
Vice President of Human Resources

Biographical Data
Mr. Rykhus became the Company's President and Chief Executive Officer 
in 2010.  He joined Raven in 1990 as Director of World Class Manufacturing, 
was  General  Manager  of  the  Applied  Technology  Division  from  1998 
through 2009, and served as Executive Vice President from 2004 through 
2010.

Mr. Iacarella joined Raven in 1991 as Corporate Controller and has been 
the Company's Chief Financial Officer and Treasurer since 1998.  Prior to 
joining  the  Company, he  held  positions  with Tonka Corporation  and  the 
accounting firm now known as EY.

Ms. Herseth Sandlin joined Raven in August 2012 as General Counsel and 
Vice President of Corporate Development and also became the Company's 
Secretary in March 2013.  Prior to joining Raven, Ms. Herseth Sandlin was 
a partner at OFW Law in Washington, D.C. from 2011 to 2012 and served 
as  South  Dakota's  lone  member  of  the  United  States  House  of 
Representatives from 2004 through 2011.  

Ms. Matthiesen joined Raven in 2010 as Director of Administration and has 
been the Company's Vice President of Human Resources since 2012.  Prior 
to  joining  Raven,  Ms.  Matthiesen  was  a  Human  Resource  Manager  at 
Science Applications International Corporation from 2002 to 2010.

Matthew T. Burkhart, 38
Division Vice President and General Manager -
Applied Technology Division

Mr. Burkhart was named Division Vice President and General Manager of 
the Applied Technology  Division  in  2010.    He  joined  Raven  in  2008  as 
Director  of  Sales  and  became  General  Manager  -  Applied  Technology 
Division in 2009.  Prior to joining the Company, he was a Branch Manager 
for Johnson Controls.

Anthony D. Schmidt, 42
Division Vice President and General Manager -
Engineered Films Division

Mr. Schmidt was named Division Vice President and General Manager of 
the Engineered Films Division in 2012.  He joined Raven in 1995 in the 
Applied Technology Division performing various leadership roles within 
manufacturing  and  engineering.    He  transitioned  to  Engineered  Films 
Division in 2011 as Manufacturing Manager.

Lon E. Stroschein, 39
Division Vice President and General Manager -
Aerostar Division

Mr.  Stroschein  was  named  Vice  President  and  General  Manager  of  the 
Aerostar Division in 2010.  He joined Raven in 2008 as International Sales 
Manager for Applied Technology.  Prior to joining Raven, he was a bank 
vice president and was a member of the executive staff for a U.S. Senator.   

ITEM 1A. RISK FACTORS

RISKS RELATING TO THE COMPANY

The Company's business is subject to many risks.  Set forth below are the most important risks that we face.  In evaluating our 
business and your investment in us, you should also consider the other information presented in or incorporated by reference into 
this Annual Report on Form 10-K

Weather conditions could affect certain of the Company's markets such as agriculture and construction.
The Company's Applied Technology Division is largely dependent on the ability of farmers and agricultural subcontractors known 
as custom operators to purchase agricultural equipment that includes its products. If such farmers experience adverse weather 
conditions resulting in poor growing conditions, or experience unfavorable crop prices or expenses, potential buyers may be less 
likely to purchase agricultural equipment. Accordingly, weather conditions may adversely affect sales in the Applied Technology 
Division.

Weather conditions can also adversely affect sales in the Company's Engineered Films Division. To the extent weather conditions 
curtail construction or agricultural activity, sales of the segment's plastic sheeting will likely decrease.

6           

                   
Price fluctuations in and shortages of raw materials could have a significant impact on the Company's ability to sustain and 
grow earnings.
The Company's Engineered Films Division consumes significant amounts of plastic resin, the costs of which reflect market prices 
for natural gas, oil and other market forces. These prices are subject to worldwide supply and demand as well as other factors 
beyond the control of the Company. Although the Engineered Films Division is sometimes able to pass such price increases to its 
customers, significant variations in the cost of plastic resins can affect the Company's operating results from period to period. 
Unusual supply disruptions, such as caused by a natural disaster, could cause suppliers to invoke “force majeure” clauses in their 
supply agreements, causing shortages of material. Success in offsetting higher raw material costs with price increases is largely 
influenced by competitive and economic conditions and could vary significantly depending on the market served. If the Company 
is not able to fully offset the effects of material availability and costs, financial results could be adversely affected.

Electronic components, used by both the Applied Technology Division and Aerostar Division, are sometimes in short supply, 
impacting our ability to meet customer demand.

If a supplier of raw materials or components were unable to deliver due to shortage or financial difficulty, any of the Company's 
segments could be adversely affected. 

Fluctuations in commodity prices can increase our costs and decrease our sales.
Agricultural income levels are affected by agricultural commodity prices and input costs. As a result, changes in commodity prices 
that reduce agricultural income levels could have a negative effect on the ability of growers and their contractors to purchase the 
Company's precision agriculture products manufactured by its Applied Technology Division. 

Exploration for oil and natural gas fluctuates with their price. Plastic sheeting manufactured and sold by our Engineered Films 
Division is sold as pit and pond liners to contain water used in the drilling process. Lower prices for oil and natural gas could 
reduce exploration activities and demand for our products. Plastic sheeting manufacture uses plastic resins, which can be subject 
to change in price as the cost of natural gas or oil changes. Accordingly, volatility in oil and natural gas prices may negatively 
affect our cost of goods sold or cause us to change prices, which could adversely affect our sales and profitability. 

Failure to develop and market new technologies and products could impact the Company's competitive position and have an 
adverse effect on the Company's financial results.
The Company's operating results in Applied Technology, Engineered Films and Aerostar depend upon the ability to renew the 
pipeline of new products and to bring those products to market. This ability could be adversely affected by difficulties or delays 
in product development such as the inability to identify viable new products, successfully complete research and development, 
obtain relevant regulatory approvals, obtain intellectual property protection or gain market acceptance of new products and services. 
Because of the lengthy development process, technological challenges and intense competition, there can be no assurance that any 
of the products the Company is currently developing, or could begin to develop in the future, will achieve substantial commercial 
success.  Technical advancements in products may also increase the risk of product failure, increasing product returns or warranty 
claims and settlements. In addition, sales of the Company's new products could replace sales of some of its current products, 
offsetting the benefit of even a successful product introduction.

The Company's sales of proprietary products are subject to uncertainties, start-up costs and inefficiencies and faces competitive 
risks.  
The growth strategy for the Company’s Aerostar segment emphasizes the design and manufacture of proprietary products while 
transitioning its contract manufacturing services capabilities principally to support proprietary market opportunities.  This transition 
from contract manufacturing services could take too long or be unsuccessful and have an adverse effect on the Company’s financial 
results. 

The Company's contract electronic manufacturing services (EMS) business and sewing businesses in the Aerostar Division have 
been dependent on the continued growth, viability and financial stability of a small group of customers.  Aerostar is moving to 
transform itself into a proprietary manufacturer and service provider.  Reductions in the Company's existing contract revenues, 
unless offset by other programs and opportunities, will adversely affect its ability to sustain and grow its future sales and earnings.  
Future sales will be dependent on the success of  Aerostar's growth drivers, including advanced radar systems, high-altitude balloons  
and    aerostats  to  international  markets.   To  compete  effectively, Aerostar  must  continue  to  provide  technologically  advanced 
products  and  services,  maintain  strict  quality  standards,  respond  flexibly  and  rapidly  to  customer  needs  and  deliver  products 
globally on a reliable basis at competitive prices.  Start-up costs and inefficiencies can adversely affect operating results and such 
costs may not be recoverable in a proprietary product environment, because the Company may not receive reimbursement from 
its customers for such costs. 

7           

The Company's Aerostar segment depends on the U.S. government for a significant portion of its sales, creating uncertainty 
in the timing of and funding for projected contracts.
A significant portion of Aerostar's sales are to the U.S. government or U.S. government agencies as a prime or sub-contractor. 
Government spending has historically been cyclical. A decrease in U.S. government defense or near-space research spending or 
changes in spending allocation could result in one or more of the Company's programs being reduced, delayed or terminated. 
Reductions in the Company's existing programs, unless offset by other programs and opportunities, could adversely affect its 
ability to sustain and grow its future sales and earnings. The Company's U.S. government sales are funded by the federal budget, 
which operates on an October-to-September fiscal year. Changes in congressional schedules, negotiations for program funding 
levels, reduced program funding due to U.S government debt limitations, automatic budget cuts ("sequestration") or unforeseen 
world events can interrupt the funding for a program or contract. Funds for multi-year contracts can be changed in subsequent 
years in the appropriations process.

In addition, the U.S. government has increasingly relied on indefinite delivery, indefinite quantity (IDIQ) contracts and other 
procurement vehicles that are subject to a competitive bidding and funding process even after the award of the basic contract, 
adding an additional element of uncertainty to future funding levels. Delays in the funding process or changes in funding can 
impact the timing of available funds or can lead to changes in program content or termination at the government's convenience. 
The loss of anticipated funding or the termination of multiple or large programs could have an adverse effect on the Company's 
future sales and earnings.

The Company derives a portion of its revenues from foreign markets, which subjects the Company to business risks, including 
risk of changes in government policies and laws or worldwide economic conditions.
The Company's sales outside the U.S. were $45.9 million in fiscal 2014, representing 12% of consolidated net sales. The Company's 
financial results could be affected by changes in trade, monetary and fiscal policies, laws and regulations, or other activities of 
U.S. and non-U.S. governments, agencies and similar organizations. These conditions include, but are not limited to, changes in 
a country's or region's economic or political conditions; trade regulations affecting production, pricing and marketing of products; 
local labor conditions and regulations; reduced protection of intellectual property rights in some countries; changes in the regulatory 
or  legal  environment;  restrictions  on  currency  exchange  activities;  burdensome  taxes  and  tariffs  and  other  trade  barriers. 
International risks and uncertainties also include changing social and economic conditions, terrorism, political hostilities and war, 
difficulty in enforcing agreements or collecting receivables and increased transportation or other shipping costs.  Any of such risks 
could lead to reduced sales and reduced profitability associated with such sales.

Adverse economic conditions in the major industries the Company serves may materially affect segment performance and 
consolidated results of operations. 
The Company's results of operations are impacted by the market fundamentals of the primary industries served. Significant declines 
of  economic  activity  in  the  agricultural,  oil  and  gas  exploration,  construction,  industrial,  aerospace/aviation,  communication, 
defense and other major markets served may adversely affect segment performance and consolidated results of operations. 

The Company may pursue or complete acquisitions which represent additional risk and could impact future financial results.  
The Company's business strategy includes the potential for future acquisitions. Acquisitions involve a number of risks including 
integration of the acquired company with the Company's operations and unanticipated liabilities or contingencies related to the 
acquired company.  The Company cannot ensure that the expected benefits of any acquisition will be realized.  Costs could be 
incurred on pursuits or proposed acquisitions that have not yet or may not close which could significantly impact the operating 
results, financial condition or cash flows.  Additionally, after the acquisition, unforeseen issues could arise which adversely affect 
the anticipated returns or which are otherwise not recoverable as an adjustment to the purchase price.  Other acquisition risks 
include delays in realizing benefits from the acquired companies or products; difficulties due to lack of or limited prior experience 
in any new product or geographic markets we enter; unforeseen adjustments, charges or write-offs; unforeseen losses of customers 
or, or suppliers to, acquired businesses; difficulties in retaining key employees of the acquired businesses; or challenges arising 
from increased geographic diversity and complexity of our operations and our information technology systems.

Total goodwill and intangible assets account for approximately $30.0 million, or 10%, of Raven's total assets as of January 31, 
2014.  The Company evaluates goodwill and intangible assets for impairment annually, or when evidence of potential impairment 
exists. The annual impairment test is based on several factors requiring judgment. Principally, a significant decrease in expected 
cash flows or changes in market conditions may indicate potential impairment of recorded goodwill or intangible assets.  An 
impairment would adversely impact the Company's results of operations and financial condition. 

The  Company  may  fail  to  continue  to  attract,  develop  and  retain  key  management  and  other  key  employees,  which  could 
negatively impact our operating results. 
We  depend  on  the  performance  of  our  senior  management  team  and  other  key  employees,  including  experienced  and  skilled 
technical  personnel.  The  loss  of  certain  members  of  our  senior  management,  including  our  Chief  Executive  Officer,  could 

8           

negatively impact our operating results and ability to execute our business strategy.  Our future success will also depend in part 
upon our ability to attract, train, motivate and retain qualified personnel.  

The Company may fail to protect its intellectual property effectively, or may infringe upon the intellectual property of others.  
The Company has developed significant proprietary technology and other rights that are used in its businesses. The Company 
relies on trade secret, copyright, trademark and patent laws and contractual provisions to protect the Company's intellectual property. 
While the Company takes enforcement of these rights seriously, other companies such as competitors, or analogous persons in 
markets the Company does not participate, may attempt to copy or use the Company's intellectual property for their own benefit.

In addition, intellectual property of others also has an impact on the Company's ability to offer some of its products and services 
for specific uses or at competitive prices. Competitors' patents or other intellectual property may limit the Company's ability to 
offer products and services to its customers. Any infringement or claimed infringement of the intellectual property rights of others 
could result in litigation and adversely affect the Company's ability to continue to provide, or could increase the cost of providing, 
products and services.

Intellectual property litigation is very costly and could result in substantial expense and diversions of the Company's resources, 
both of which could adversely affect its businesses and financial condition and results. In addition, there may be no effective legal 
recourse against infringement of the Company's intellectual property by third parties, whether due to limitations on enforcement 
of rights in foreign jurisdictions or as a result of other factors.

Technology failures or cyber-attacks on the Company's systems could disrupt the Company's operations or the functionality 
of its products and negatively impact the Company's business. 
The Company increasingly relies on information technology systems to process, transmit and store electronic information.  In 
addition, a significant portion of internal communications, as well as communication with customers and suppliers depends on 
information technology.  Further, the products in our Applied Technology segment depend upon GPS and other systems through 
which our products interact with government computer systems and other centralized information sources.  We are exposed to the 
risk of cyber incidents in the normal course of business.  Cyber incidents may be deliberate attacks for the theft of intellectual 
property  or  other  sensitive  information  or  may  be  the  result  of  unintentional  events.    Like  most  companies,  the  Company's 
information  technology  systems  may  be  vulnerable  to  interruption  due  to  a  variety  of  events  beyond  the  Company's  control, 
including, but not limited to, natural disasters, terrorist attacks, telecommunications failures, computer viruses, hackers and other 
security issues.  Further, attacks on centralized information sources could affect the operation of our products or cause them to 
malfunction.  The Company has technology security initiatives and disaster recovery plans in place to mitigate the Company's risk 
to these vulnerabilities, but these measures may not be adequate or implemented properly to ensure that the Company's operations 
are not disrupted.   Potential consequences of a material cyber incident include damage to our reputation, litigation and increased 
cyber security protection and remediation costs.  Such consequences could adversely affect our results of operations.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None. 

ITEM 2.

PROPERTIES

Raven's  corporate  office  is  at  an  owned  premises  located  in  Sioux  Falls,  South  Dakota.    The  Company  also  owns  separate 
manufacturing  facilities  for  each  of  our  business  segments  as  well  as  various  warehouses,  training  and  product  development 
facilities.    In  addition  to  these  facilities, Applied  Technology  owns  a  product  development  facility  in Austin,  Texas  and  a 
manufacturing facility located in St. Louis, Missouri as well as leasing smaller research and office facilities in South Dakota.  
Aerostar has additional owned manufacturing, sewing and research facilities located in Huron and Madison, South Dakota, and 
Sulphur Springs, Texas.  Aerostar also leases facilities in Arlington, Virginia; Duncansville, Pennsylvania and Monterey, Chatsworth 
and Sunnyvale, California.  Most of the Company's manufacturing plants also serve as distribution centers and contain offices for 
sales, engineering and manufacturing support staff.   The Company believes that its properties are suitable and adequate to meet 
existing production needs.  Additionally, the productive capacity in the Company's facilities is substantially being utilized.  The 
Company also owns approximately 24.6 acres of undeveloped land adjacent to the other owned property, which is available for 
expansion.

The following is the approximate square footage of the Company's owned or leased facilities by segment:  Applied Technology - 
175,000; Engineered Films - 310,000; Aerostar - 370,000;  and Corporate - 150,000.

9           

ITEM 3.

LEGAL PROCEEDINGS

The Company is responsible for investigation and remediation of environmental contamination at one of its sold facilities (see 
Item 1, Business - Environmental Matters of this Annual Report on Form 10-K). In addition, the Company is involved as a defendant 
in lawsuits, claims or disputes arising in the normal course of its business. The potential costs and liability of such claims cannot 
be determined at this time. Management believes that any liability resulting from these claims will be substantially mitigated by 
insurance coverage. Accordingly, management does not believe the ultimate outcome of these matters will be significant to its 
results of operations, financial position or cash flows.

ITEM 4.

MINE SAFETY DISCLOSURES

Not applicable.

PART II

ITEM 5.

MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED SHAREHOLDER MATTERS
AND ISSUER PURCHASES OF EQUITY SECURITIES

Raven's common stock is traded on the NASDAQ Global Select Market under the symbol RAVN.  The following table shows 
quarterly  unaudited  financial  results,  quarterly  high  and  low  sales  prices  per  share  of  Raven's  common  stock  as  reported  by 
NASDAQ and dividends declared for the periods indicated:

QUARTERLY INFORMATION (UNAUDITED)
(Dollars in thousands, except per-share amounts)

Net
Sales

Gross
Profit

Operating
Income

Pre-tax
Income

Net Income
Attributable
to Raven

Net Income 
Per Share (a) (b)
Basic Diluted High

Common Stock 
Market Price (b)
Low

Cash 
Dividends 
Per Share (b)

FISCAL 2014
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Total Year

FISCAL 2013
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Total Year

FISCAL 2012
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Total Year

$103,680 $ 34,916 $ 20,934 $ 20,736 $

93,421
104,938
92,638

26,735
31,940
25,763

12,568
18,132
12,360

12,349
18,089
12,449

$394,677 $ 119,354 $ 63,994 $ 63,623 $

$117,915 $ 41,135 $ 28,432 $ 28,380 $

101,674
97,011
89,575

30,064
29,575
26,899

17,407
16,372
15,481

17,311
16,316
15,639

$406,175 $ 127,673 $ 77,692 $ 77,646 $

$101,541 $ 32,936 $ 23,533 $ 23,520 $

90,344
93,300
96,326

28,130
27,254
27,872

18,674
16,875
16,559

18,598
16,871
16,709

$381,511 $ 116,192 $ 75,641 $ 75,698 $

14,003 $ 0.38 $ 0.38 $34.04 $ 25.46 $
0.23
8,333
0.34
12,289
8,278
0.23
42,903 $ 1.18 $ 1.17 $42.99 $ 25.46 $

28.82
28.38
32.64

35.68
34.83
42.99

0.23
0.34
0.23

19,043 $ 0.53 $ 0.52 $35.56 $ 28.16 $
0.32
11,546
0.30
10,859
0.30
11,097
52,545 $ 1.45 $ 1.44 $37.73 $ 23.01 $

28.59
26.78
23.01

37.73
34.61
28.19

0.32
0.30
0.31

15,716 $ 0.44 $ 0.43 $30.96 $ 23.60 $
0.34
12,461
0.32
11,390
11,002
0.30
50,569 $ 1.40 $ 1.39 $34.65 $ 21.62 $

24.68
21.62
25.09

29.80
32.44
34.65

0.34
0.32
0.31

0.12
0.12
0.12
0.12
0.48

0.105
0.105
0.105
0.105
0.42

0.09
0.09
0.09
0.09
0.36

(a)

(b)

Net income per share is computed discretely by quarter and may not add to the full year.

All per-share and market data reflect the July 2012 two-for-one stock split.

As of January 31, 2014, the Company had approximately 11,800 beneficial holders, which includes a substantial amount of the 
Company's common stock held of record by banks, brokers and other financial institutions.   

10

 
COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN AMONG RAVEN INDUSTRIES, INC.,
S&P 1500 INDUSTRIAL MACHINERY INDEX AND RUSSELL 2000 INDEX

Raven outperformed its industrial peers and the overall market in shareholder return.  Investors who bought $100 of the Company's 
stock on January 31, 2009, held this for five years and reinvested the dividends, have seen its value increase to $385.40.  

Company / Index

2009

2010

2011

2012

2013

2014

Raven Industries, Inc.

$ 100.00

$ 133.82

$ 233.03

$ 324.33

$ 273.10

$ 385.40

S&P 1500 Industrial Machinery Index

Russell 2000 Index

100.00

100.00

140.29

137.73

203.82

180.87

203.06

186.04

244.59

214.90

308.15

272.99

Years Ended January 31,

5-Year
CAGR(a)

31.0%

25.2%

22.2%

(a)  compound annual growth rate (CAGR)

11

                   
ITEM 6.
SELECTED FINANCIAL DATA
ELEVEN-YEAR FINANCIAL SUMMARY
(In thousands, except employee counts and per-share amounts)

OPERATIONS
 Net sales
 Gross profit
 Operating income
 Income before income taxes
 Net income attributable to Raven Industries, Inc.
 Net income % of sales
 Net income % of beginning equity
 Cash dividends(a)

FINANCIAL POSITION
 Current assets
 Current liabilities
 Working capital
 Current ratio
 Property, plant and equipment
 Total assets
 Long-term debt, less current portion
 Raven Industries, Inc. shareholders' equity
 Long-term debt / total capitalization
 Inventory turnover (cost of sales / average inventory)

CASH FLOWS PROVIDED BY (USED IN)
 Operating activities
 Investing activities
 Financing activities
 Change in cash

COMMON STOCK DATA
 EPS — basic
 EPS — diluted
 Cash dividends per share(a)
 Book value per share(b)
 Stock price range during the year

   High
   Low
   Close

 Shares and stock units outstanding, year-end
 Number of shareholders, year-end

OTHER DATA
 Price / earnings ratio(c)
 Average number of employees
 Sales per employee
 Backlog

For the years ended January 31,
2013

2012

2014

$ 394,677
119,354
63,994
63,623
$ 42,903

$ 406,175
127,673
77,692
77,646
52,545

$

$ 381,511
116,192
75,641
75,698
50,569

$

10.9%
19.4%

12.9%
29.1%

13.3%
35.8%

$ 17,465

$

15,244

$

13,025

$ 169,405
29,819
$ 139,586
5.68
$ 98,076
301,819
—
$ 251,362

$ 156,748
33,061
$ 123,687
4.74
81,238
273,210
—
$ 221,346

$

$ 147,559
40,646
$ 106,913
3.63
61,894
245,703
—
$ 180,499

$

—%
5.2

—%
5.4

—%
5.4

$ 52,836
(31,615)
(17,354)
3,634

$

$

$

1.18
1.17
0.48
6.89

42.99
25.46
37.45
36,492
11,764

32.0
1,264
312
$
$ 51,793

$

$

$

$

$
$

76,456
(29,930)
(23,007)
23,511

1.45
1.44
0.42
6.09

37.73
23.01
26.93
36,326
10,439

18.7
1,350
301
51,121

$

$

$

$

$
$

43,831
(40,313)
(15,234)
(11,721)

1.40
1.39
0.36
4.97

34.65
21.62
32.45
36,284
10,618

23.4
1,252
305
66,641

All per-share, shares outstanding and market price data reflect the July 2012 two-for-one stock split, the October 2004 two-for-one stock split and the January 2003 two-for-one
stock split.

(a) Includes special dividends of $0.625 per share in fiscal 2011 and 2009; and $0.3125 per share in fiscal 2005

(b) Raven Industries, Inc. shareholders' equity, excluding equity attributable to noncontrolling interests, divided by common shares and stock units outstanding.
(c) Closing stock price divided by EPS — diluted.

12

                   
2011

2010

2009

2008

2007

2006

2005

2004

$314,708
91,429
60,203
60,282
$ 40,537

$237,782
67,852
43,220
43,322
$ 28,574

$279,913
73,448
46,394
46,901
$ 30,770

$233,957
63,676
41,145
42,224
$ 27,802

$217,529
57,540
38,302
38,835
$ 25,441

$204,528
55,714
37,284
37,494
$ 24,262

$168,086
45,212
27,862
27,955
$ 17,891

$142,727
35,488
21,626
21,716
$ 13,836

12.9%
30.4%

12.0%
25.2%

11.0%
26.0%

$ 34,095

$ 9,911

$ 31,884

$

11.9%
28.3%
7,966

11.7%
30.1%

11.9%
36.7%

10.6%
26.9%

$ 6,507

$ 5,056

$ 15,298

$

9.7%
23.8%
3,075

$128,181
34,335
$ 93,846
3.73
$ 41,522
187,760
—
$141,214

$117,747
25,960
$ 91,787
4.54
$ 33,029
170,309
—
$133,251

$ 98,073
23,322
$ 74,751
4.21
$ 35,880
144,415
—
$113,556

$100,869
22,108
$ 78,761
4.56
$ 35,743
147,861
—
$118,275

$ 73,219
16,464
$ 56,755
4.45
$ 36,264
119,764
—
$ 98,268

$ 71,345
20,050
$ 51,295
3.56
$ 25,602
106,157
9
$ 84,389

$ 61,592
20,950
$ 40,642
2.94
$ 19,964
88,509
—
$ 66,082

$ 55,710
11,895
$ 43,815
4.68
$ 15,950
79,508
57
$ 66,471

—%
5.6

—%
5.3

—%
5.2

—%
5.3

—%
5.4

—%
5.9

—%
5.8

0.1%
6.1

$ 42,085
(11,418)
(33,834)
(3,121)

$ 47,643
(13,396)
(9,867)
24,417

$ 39,037
(7,000)
(36,969)
(5,005)

$ 27,151
(4,433)
(8,270)
14,489

$ 26,313
(18,664)
(10,277)
(2,626)

$ 21,189
(11,435)
(6,946)
2,790

$ 18,871
(7,631)
(19,063)
(7,823)

$ 19,732
(4,352)
(6,155)
9,225

$

1.12
1.12
0.95
3.91

$ 24.80
13.27
$ 23.62
36,178
7,456

21.1
1,036
304
$
$ 75,972

$

0.79
0.79
0.28
3.69

$ 16.59
7.69
$ 14.29
36,102
7,767

18.1
930
256
$
$ 74,718

$

0.86
0.85
0.89
3.15

$ 23.91
10.30
$ 10.91
36,054
8,268

12.8
1,070
262
$
$ 80,361

$

$

$

0.77
0.77
0.22
3.26

22.93
13.10
15.01
36,260
8,700

19.6
930
252
$
$ 66,628

$

0.71
0.70
0.18
2.73

$ 21.35
12.73
$ 14.22
36,088
8,992

20.5
884
246
$
$ 44,237

$

0.67
0.66
0.14
2.34

$ 16.58
8.27
$ 15.80
36,144
9,263

23.9
845
242
$
$ 43,619

$

$

$

0.50
0.49
0.43
1.84

13.47
6.54
9.19
35,998
6,269

18.9
835
201
$
$ 43,646

$

$

$

0.39
0.38
0.09
1.84

7.62
3.78
7.06
36,082
3,560

18.8
787
181
$
$ 47,120

13

BUSINESS SEGMENTS
(Dollars in thousands)

APPLIED TECHNOLOGY DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

ENGINEERED FILMS DIVISION
Sales
Operating income(b)
Assets
Capital expenditures
Depreciation and amortization

AEROSTAR DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization

INTERSEGMENT ELIMINATIONS
Sales
   Applied Technology Division
Engineered Films Division
Aerostar Division

Operating income
Assets
CORPORATE & OTHER(a)
Operating (loss) from administrative expenses
Assets
Capital expenditures
Depreciation and amortization

For the years ended January 31,

2014

2013

2012

2011

2010

2009

$ 170,461
57,000
93,395
9,324
4,332

$171,778
59,590
84,224
10,780
3,874

$145,261
49,750
73,872
11,971
2,571

$107,910
33,197
55,740
1,947
2,483

$ 94,005
27,538
54,007
1,092
1,863

$111,512
35,034
51,608
2,857
1,646

$ 147,620
18,154
71,602
6,681
5,808

$141,976
25,115
65,801
11,539
5,814

$133,481
21,501
65,100
10,937
4,313

$105,838
19,622
46,519
8,450
3,452

$ 63,783
10,232
35,999
1,460
3,707

$ 89,858
10,919
35,862
3,120
4,303

$ 90,605
7,816
63,017
7,507
2,616

$102,051
10,341
60,689
2,081
2,272

$107,811
18,308
72,089
4,105
1,684

$104,384
17,209
38,366
2,621
1,335

$ 81,617
12,849
28,665
471
1,151

$ 78,783
8,924
32,777
1,599
1,340

$

(386) $
(505)
(13,118)
(111)
(311)

(974) $
(124)
(8,532)
(61)
(347)

(460) $
(193)
(4,389)
(188)
(286)

(226) $
(307)
(2,891)
(41)
(98)

(31) $
(210)
(1,382)
8
(57)

(5)
(210)
(25)
19
(65)

$ (18,865) $(17,293) $ (13,730) $ (9,784) $ (7,407) $ (8,502)
24,233
425
469

34,928
2,002
700

51,695
279
387

47,233
954
361

74,116
7,189
1,439

62,843
5,275
1,138

TOTAL COMPANY
Sales
Operating income (b)
Assets
Capital expenditures
Depreciation and amortization
(a)  Assets are principally cash, investments, deferred taxes and other receivables.
(b)  The year ended January 31, 2011 includes a $451 pre-tax gain on disposition of assets.

$ 394,677
63,994
301,819
30,701
14,195

$406,175
77,692
273,210
29,675
13,098

$381,511
75,641
245,703
29,015
9,268

$314,708
60,203
187,760
13,972
7,631

$237,782
43,220
170,309
3,302
7,108

$279,913
46,394
144,415
8,001
7,758

14

                   
ITEM 7.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The Management's Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is designed to enhance 
overall financial disclosure with commentary on the operating results, liquidity, capital resources and financial condition of Raven 
Industries, Inc. (the Company or Raven).  This commentary provides management's analysis of the primary drivers of year-over-
year changes in key financial statement elements, business segment results and the impact of accounting principles on the Company's 
financial statements.  The most significant risks and uncertainties impacting the operating performance and financial condition of 
the Company are discussed in Item 1A., Risk Factors, of this Annual Report on Form 10-K.

This discussion should be read in conjunction with Raven's Consolidated Financial Statements and notes thereto in Item 8 of this 
Form 10-K.   

The MD&A is organized as follows:

•  Executive Summary
•  Results of Operations - Segment Analysis
•  Outlook
•  Liquidity and Capital Resources
•  Off-balance Sheet Arrangements and Contractual Obligations 
•  Critical Accounting Estimates
•  Accounting Pronouncements

EXECUTIVE SUMMARY
Raven is a diversified technology company providing a variety of products to customers within the industrial, agricultural, energy, 
construction and military/aerospace markets. The Company is comprised of  three unique operating units, classified into reportable 
segments: Applied Technology Division, Engineered Films Division and Aerostar Division.  While each segment has distinct 
characteristics, the products and technologies are largely extensions of durable competitive advantages rooted in the original 
research balloon business.  As strategic actions have changed the Company’s business over the last several years, Raven has 
remained committed to providing high-quality, high-value products.  The Company’s performance reflects our ongoing adjustment 
to conditions and opportunities.

Management uses a number of metrics to assess the Company's performance:

•  Consolidated net sales, gross margins, operating income, operating margins, net income and earnings per share
•  Cash flow from operations and shareholder returns
•  Return on sales, assets and equity
• 

Segment net sales, gross profit, gross margins, operating income and operating margins

Vision and Strategy
At Raven, there is a singular purpose behind everything we do.  It is: to solve great challenges.  Great challenges require great 
solutions.  Raven’s three unique divisions share resources, ideas and a passion to create technology that helps the world grow more 
food, produce more energy, protect the environment and live safely.

The Raven business model is our platform for success.  Our business model is defensible, sustainable and gives us a consistent 
approach in the pursuit of quality financial results.  This overall approach to creating value, which is employed across the three  
business segments, is summarized as follows:

Intentionally serve a set of diversified market segments with attractive near- and long-term growth prospects;

• 
•  Consistently manage a pipeline of growth initiatives within our market segments;
•  Aggressively compete on quality, service, innovation and peak performance;
•  Hold ourselves accountable for continuous improvement;
•  Value our balance sheet as a source of strength and stability; and
•  Make corporate responsibility a top priority.

This diversified business model enables us to weather near-term challenges, while continuing to grow and build for our future.  It 
is our culture and it is woven into how we do business.

15

  
The following discussion highlights the consolidated operating results.  Segment operating results are more fully explained in 
the Results of Operations - Segment Analysis section.

dollars in thousands, except per-share data
Results of Operations
Net sales
Gross margins (a)
Operating income
Operating margins (a)
Net income attributable to Raven Industries, Inc.
Diluted income per share (b) 

Cash Flow and Payments to Shareholders
Cash flow from operating activities
Cash outflow for capital expenditures
Cash dividends

Performance Measures
Return on net sales (c)
Return on average assets (d)
Return on beginning equity (e)

For the years ended January 31,
%
%
change
change

2013

2012

2014

$ 394,677

(3)% $ 406,175

6% $ 381,511

$

$
$

$
$
$

29.2%

31.4%

30.5%

63,994

(18)% $

77,692

3% $

75,641

16.2%

42,903
1.17

52,836
30,701
17,465

10.9%
14.9%
19.4%

19.1%

19.8%

(18)% $
(19)% $

52,545
1.44

4% $
4% $

50,569
1.39

$
$
$

76,456
29,675
15,244

$
$
$

43,831
29,015
13,025

12.9%
20.3%
29.1%

13.3%
23.3%
35.8%

(a)  The Company's gross and operating margins may not be comparable to industry peers due to variability in the classification of expenses 

across industries in which the Company operates.

(b)  Diluted income per share reflects a two-for-one stock split effective July 25, 2012.  
(c)  Net income divided by sales.
(d)  Net income divided by average assets.
(e)  Net income divided by beginning equity.

Results of Operations - Fiscal 2014 compared to Fiscal 2013  
The Company's net sales in fiscal 2014 were $394.7 million, a decrease of $11.5 million, or 3%, from last year's record net sales 
of $406.2 million.  Changes in net sales levels varied across the divisions.  Engineered Films' fiscal 2014 net sales were up 4% 
over fiscal 2013 with a strong second half, led by higher agricultural sales and a recovery in demand for pit liners in the energy 
markets.  The introduction of new products in fiscal 2014 and higher original equipment manufacturer (OEM) demand offset by 
weaker demand in the U.S. aftermarket led to Applied Technology's 1% net sales decline in fiscal 2014 compared to fiscal 2013.   
In Aerostar, higher radar sales and high-altitude balloon and service related revenues were not enough to offset the expected lower 
contract manufacturing, parachutes and protective wear revenues.  Overall Aerostar net sales decreased 11% from fiscal 2013 to 
fiscal 2014.     

Fiscal 2014 operating income decreased 18% from fiscal 2013 due primarily to the overall sales decline, lower gross profit margins 
and higher investment in research and development (R&D) expenses across all divisions. Applied Technology's operating income 
decreased by 4% due to lower sales volumes and product mix.  Substantially higher resin costs combined with market conditions 
that did not allow for pass-through costs caused Engineered Films' operating income to decrease 28%.   Aerostar posted a decline 
of 24% from the prior year operating income due primarily to lower sales and higher operating expense.     

Results of Operations - Fiscal 2013 compared to Fiscal 2012 
The Company posted record sales, operating income, net income and diluted earnings per share for fiscal 2013.  These record 
levels resulted in large part from continued higher demand for Applied Technology's products as well as increased demand in 
Engineered Films' geomembrane and agriculture markets. With additional support from the demand for pit liners in the energy 
market through the first half of fiscal 2013, Engineered Films' net sales increased 6% as compared to fiscal 2012.  Strong OEM 
demand, international growth and new product sales fueled an 18% increase in net sales for Applied Technology in fiscal 2013 as 
compared to fiscal 2012.  Aerostar's net sales decreased 5% resulting from a lack of tethered aerostat deliveries; however, in spite 
of this decrease, the Company's net sales increased 6% compared to the prior fiscal year.  

16

                   
Fiscal 2013 operating income increased 3% from fiscal 2012 primarily due to sales growth partially offset by higher investment 
in R&D, selling and administrative expenses.   Applied Technology increased its operating income by 20% due to higher sales 
and  associated  operating  leverage.    Engineered  Films'  operating  income  growth  of  17%  reflected  higher  sales  and  increased 
operating efficiencies and favorable price versus material cost spread seen in the first half of fiscal 2013.  Aerostar posted a decline 
of 44% from the prior year operating income due primarily to lower sales.     

Cash Flow and Payments to Shareholders
The Company continues to generate strong operating cash flows and maintain a strong capital base as reflected in the $53.2 million 
cash and short-term investments balance as of January 31, 2014.  Capital expenditures totaled $30.7 million in fiscal 2014 compared 
to $29.7 million in fiscal 2013.  Capital spending consisted primarily of expenditures to expand Engineered Films' manufacturing 
capacity, facility expansion for Aerostar and renovation of the Company's headquarters.

During fiscal 2014, $17.5 million was returned to shareholders though quarterly dividends.  In the first quarter of fiscal 2014, the 
quarterly dividend was raised from 10.5 cents per share to 12.0 cents per share, representing the 27th consecutive annual increase 
in the dividend (excluding special dividends).   During fiscal 2013, $15.2 million was returned to shareholders through quarterly 
dividends.  

Performance Measures
Returns on net sales, average assets and beginning equity are important gauges of Raven's ability to efficiently produce profits.  
Although the Company’s fiscal 2014 returns were not at the level of the prior two years’ results, they have remained at strong 
levels as the Company has capitalized on competitive advantages in niche markets while investing in future product development.   

RESULTS OF OPERATIONS - SEGMENT ANALYSIS

Applied Technology

Applied  Technology  designs,  manufactures,  sells  and  services  innovative  precision  agriculture  products  and  information 
management tools that help growers reduce costs, precisely control inputs and improve yields for the global agriculture market. 

Financial highlights for the fiscal years ended January 31,

dollars in thousands

2014

% change

2013

% change

2012

Net sales
Gross profit
Gross margins
Operating expense
Operating expense as % of sales
Operating income
Operating margins

$ 170,461
79,499

$

$

46.6%

22,499

13.2%

57,000

33.4%

(1)% $
(2)%

171,778
80,853

18% $
21%

145,261
66,913

47.1%

46.1%

6 % $

21,263

24% $

17,163

12.4%

11.8%

(4)% $

59,590

20% $

49,750

34.7%

34.2%

Net sales decreased $1.3 million, or 1%, to $170.5 million and operating income of $57.0 million was down $2.6 million, or 4%, 
for fiscal 2014 compared to fiscal 2013.   

Fiscal 2014 fourth quarter net sales declined $2.0 million, or 5%, to $36.4 million and operating income decreased $1.5 million, 
or 12%, to $10.8 million compared to fourth quarter fiscal 2013. 

A number of factors contributed to the full-year and fourth quarter comparative results: 

•  Market conditions.  Global market fundamentals remained healthy.  With the world’s population growing toward nine 
billion and income growth in emerging economies, demand for food continues to increase.    Apprehension given drought 
conditions and falling commodity prices put pressure on domestic demand through the second quarter of fiscal 2014.  
Aftermarket demand rose in the third quarter but did not persist through the fourth quarter at normal levels.  OEM demand 
stayed robust for certain products.   Emerging agriculture markets abroad are at varying life cycle stages providing 
opportunities for Raven's precision agriculture products to meet market needs.  Growth in these international markets 
has moderated in some areas of the world while there is strength in others.  The Company continues to invest in growth 
internationally for the long term.  
Sales volume and new products.  Strong international OEM demand for guidance and steering products and boom controls 
contributed sales increases, but these increases were more than offset by the impact of  weaker aftermarket demand in 
the U.S. and Canada resulting in the slight decrease in net sales for fiscal 2014.   Despite solid contributions from new 

• 

17

                   
• 

products, which generated sales of about $18 million for the year, and OEM demand, fiscal 2014 fourth quarter net sales 
were down 5% compared to fourth quarter fiscal 2013 due to lower aftermarket demand and timing of OEM orders for 
model changeover, especially injection products.  
International sales.   Net sales outside the U.S. accounted for 24% of segment sales in fiscal 2014 compared to 25%  in 
fiscal 2013.  International sales decreased $0.7 million, or 2%, to $41.7 million in fiscal 2014 compared to fiscal 2013.  
Product  deliveries  to  Brazil  increased  year-over-year;  however,  lower  demand  in  Canada,  South Africa  and  Eastern 
Europe offset this increase.  For the fourth quarter, international sales totaled $7.0 million, a decrease of 7% from the 
prior year three-month period. 

•  Gross margins.   Gross margins declined from 47.1% in fiscal 2013 to 46.6% in fiscal 2014 due to lower sales and 

production levels.

•  Operating expenses.   Fiscal 2014 operating expenses were 13.2% of net sales compared to 12.4% for the prior year.  
The increase is attributable to higher spending in R&D on relatively flat sales volumes. Applied Technology remains 
committed to spending on product development to drive growth. 

For fiscal 2013, net sales increased $26.5 million, or 18%, to $171.8 million and operating income was up $9.8 million, or 20%, 
to $59.6 million compared to fiscal 2012. 

Several factors contributed to the results for fiscal 2013 as compared to fiscal 2012: 

• 

•  Market  conditions.    The  drought  domestically  created  some  uncertainty  in  the  marketplace,  but  overall,  this  was 
substantially offset by higher commodity prices. The Company continued to cultivate and deepen relationships with key 
OEM partners, to expand market share and extend Raven's technology to a broader range of customers. 
Sales volume and selling prices. The favorable net sales comparisons for fiscal 2013  reflected strong sales growth across 
the majority of the division's product offerings, including application controls, guidance and steering products, boom 
controls and injection products.  Introduction of new products to the market, a staple in Applied Technology's continued 
growth, generated sales of about $21 million in fiscal 2013.
International sales.   Net sales outside the U.S. accounted for 25% of segment sales in fiscal 2013 compared to 23% for 
fiscal 2012.  International sales increased $9.0 million, or 27%, to $42.4 million in fiscal 2013 compared to fiscal 2012.  
Products delivered  to Canada, South America, Eastern Europe and South Africa generated the majority of this growth.  
•  Gross margins.   Gross margins improved from 46.1% in fiscal 2012 to 47.1% in fiscal 2013 due to higher sales volume 

• 

and operating leverage.

•  Operating expenses.   Operating expenses were 12.4% of net sales in fiscal 2013 compared to 11.8% for the prior year.  
The increase was attributable to Applied Technology's spending on product development to drive OEM demand and   
expansion into domestic and international markets.   

Engineered Films
Engineered Films manufactures high performance plastic films and sheeting for industrial, energy, construction, geomembrane 
and agricultural applications.

Financial highlights for the fiscal years ended January 31,

dollars in thousands
Net sales
Gross profit
Gross margins
Operating expenses
Operating expenses as % of sales
Operating income
Operating margins

2014
$ 147,620
23,592

$

$

16.0%

5,438

3.7%

18,154

12.3%

% change

2013

% change

4 % $ 141,976
30,726

(23)%

21.6%

(3)% $

5,611

4.0%

(28)% $

25,115

17.7%

6%
18%

22%

17%

2012
$ 133,481
26,090

$

$

19.5%

4,589

3.4%

21,501

16.1%

Net sales increased $5.6 million, or 4%, to $147.6 million while operating income was down 28% to $18.2 million for fiscal 2014 
compared to $25.1 million for fiscal 2013. 

Fiscal 2014 fourth quarter net sales increased $4.8 million, or 16%, from $30.8 million in the fiscal 2013 fourth quarter and 
operating income of $3.4 million was  $1.0 million, or 23%, lower than the prior year fourth quarter.   

18

                   
These year-over-year and fourth quarter changes were primarily driven by the following factors:

•  Market conditions.  Beginning in the second quarter of fiscal 2014, demand has strengthened for agriculture barrier films 
used in high value crop production. The addition of new extrusion capacity earlier in fiscal 2014 was a key factor in 
meeting demand for these high-tech films.  Demand for pit liners in our energy market, declining since the beginning of 
the second half of fiscal 2013, has rebounded during the second half of fiscal 2014.  Environmental and water conservation 
projects increase demand for the division's containment liners in the geomembrane market and provide sales growth 
opportunities for these products.    
Sales volume and selling prices. Fiscal 2014 net sales were up 4% to $147.6 million compared to fiscal 2013 net sales 
of $142.0 million.  Sales volume (as measured by pounds shipped), fueled by sales of fumigation and silage films in the 
agriculture market, was up about 5% as compared to the prior year.   Selling prices were virtually flat.  Agriculture market 
sales were up, offsetting energy market declines and the completion of a significant geomembrane reservoir project in 
Ohio in the prior year.     

• 

•  Gross margins.  Fiscal 2014 gross margins decreased almost six percentage points as compared to the prior year.   The 
current year margins were impacted by substantially higher resin costs combined with market conditions that did not 
allow pass-through of these higher costs.  Gross margins of 12.9% in the fourth quarter were lower than the fiscal 2014 
margins due to continued  higher resin prices and operating inefficiencies during the quarter.    

•  Operating expenses.   Fiscal 2014 operating expenses as a percentage of net sales decreased to 3.7%, compared to 4.0% 
in the prior year.  In addition to the sales increase, the improved percentage was also impacted by lower R&D spending 
influenced by project timing.

For fiscal 2013, net sales increased $8.5 million, or 6%, to $142.0 million while operating income was up $3.6 million, or 17%, 
to $25.1 million compared to fiscal 2012.   

Fiscal 2013 results were primarily driven by the following factors:

• 

•  Market conditions.  Economic growth in emerging markets continued to support high oil prices, though declining oil 
prices beginning in the second half of fiscal 2013 decreased demand for pit liners in our energy market.  Environmental 
and water conservation projects increased demand for the division's containment liners in the geomembrane market.
Sales volume and selling prices. Sales growth for fiscal 2013 was predominately driven by the increased sales into the 
geomembrane and agriculture markets.  Geomembrane market sales increased $6.3 million, or 43% year-over-year, and 
included the completion of a significant geomembrane reservoir project in Ohio in the first half of fiscal 2013.  Sales of 
VaporSafe® fumigation film and FeedFresh™ silage covers accounted for the most of the year-over-year increase in the 
agriculture market.  Energy market demand softened but sales in this market held at solid levels for fiscal 2013.  Overall, 
selling prices increased 3-5% during fiscal 2013 and sales volume, as measured by pounds shipped, was up 3% year-
over-year.   

•  Gross margins.  Fiscal 2013 gross margins increased two percentage points, as compared to the prior year, due to improved 
operating efficiencies, positive operating leverage and favorable price versus material spread seen in the first half of the 
year.  

•  Operating expenses.  Fiscal 2013 operating expenses as a percentage of net sales increased to 4.0%, compared to 3.4% 
in the prior year.  The increase was attributable to higher R&D spending as the division expanded its product development 
efforts.

Aerostar
Aerostar designs and manufactures proprietary products including high-altitude balloons, tethered aerostats and radar processing 
systems. These products can be integrated with additional third-party sensors to provide research, communications and situational 
awareness to government and commercial customers.  Aerostar also produces products such as military parachutes, uniforms and 
protective wear as a contract manufacturing services provider as well as being a total solutions provider of electronics manufacturing 
services. 

Through Vista Research, Inc. (Vista) and a separate business venture that is majority-owned by the Company, Aerostar pursues 
potential product and support services contracts for agencies and instrumentalities of the U.S. government. Vista positions the 
Company to meet growing global demand for lower-cost detection and tracking systems used by government and law enforcement 
agencies.  As a leading provider of surveillance systems that enhance the effectiveness of radar using sophisticated algorithms, 
Vista products and services enhance Aerostar’s security solutions.

19

                   
 
Financial highlights for the fiscal years ended January 31,

dollars in thousands
Net sales
Gross profit
Gross margins
Operating expenses
Operating expenses as % of sales
Operating income
Operating margins

$

$

$

2014
90,605
16,374

18.1%
8,558

9.4%

7,816

8.6%

% change

(11)% $

1 %

47%

$

(24)%

2013
102,051
16,155

15.8%
5,814

5.7%

10,341

10.1%

% change

(5)% $
(31)%

15 % $

(44)%

2012
107,811
23,378

21.7%
5,070

4.7%

18,308

17.0%

Net sales declined 11% to $90.6 million from last year’s results of $102.1 million.  Operating income of $7.8 million was down 
$2.5 million, or 24%, compared to fiscal 2013.  

Fiscal 2014 comparative results were primarily attributable to the following:

•  Market  conditions.    Certain  of Aerostar's  markets  are  subject  to  significant  variability  due  to  U.S.  federal  spending.  
Uncertainty and sluggish demand in these markets continued throughout fiscal 2013 and fiscal 2014.  As such, Aerostar’s 
planned growth strategy emphasizes proprietary products over contract manufacturing.  In collaboration with Google on 
a pilot program, Project Loon, to provide high-speed wireless Internet accessibility to rural, remote and underserved areas 
of the world,  Aerostar is pioneering leading-edge applications of its high-altitude balloons.  While in its early stages, 
this program positions Aerostar for significant growth potential, albeit with a higher risk of uncertainty. 
Sales volumes.  Fiscal 2014 net sales decreased $11.4 million from the prior year, a year-over-year decrease of 11%.  The 
drivers  of  this  decline  were  lower  sales  of  parachutes  and  protective  wear  and  the  planned  reduction  of  contract 
manufacturing business.  These decreases were partially offset by revenues for Project Loon, higher Vista product and 
product services revenue and increased intercompany sourcing to Applied Technology.  

• 

•  Gross margins.  Gross margins increased from 15.8% in fiscal 2013 to 18.1% for fiscal 2014.  Despite the lower sales 
levels,  gross  profit  margins  have  increased  2.3  percentage  points  in  fiscal  2014  compared  to  the  prior  year.    This 
improvement in gross margins resulted from the increased sales of higher-margin product lines and increased Vista sales.  
•  Operating expenses. Fiscal 2014 operating expenses of $8.6 million were 9.4% of sales and increased from $5.8 million 
or 5.7% of sales in fiscal 2013.   Increased R&D spending associated with Project Loon and business development costs 
over lower sales volumes drove the percentage higher in the current year.  

For the fiscal 2014 fourth quarter, net sales increased $0.7 million to $23.9 million from $23.2 million in the comparative period 
of 2013.    Fourth quarter gross profit also improved, climbing to $5.0 million compared to $3.7 million in the fourth quarter of 
fiscal 2013.  Operating income declined $0.4 million to $2.3 million compared to fiscal 2013 fourth quarter.  

Several factors contributed to the fourth quarter comparative results: 

• 

Sales volume and gross margins.  Fourth quarter sales were up $0.7 million, or 3%, to $23.9 million compared to the 
prior year fourth quarter.  Higher Vista radar sales,  Project Loon service revenue and an aerostat system delivery helped 
increase sales quarter-over-quarter and improve gross margins as these product lines carry a higher margin than contract 
manufacturing services.  

•  Operating expenses. Operating expenses were $2.7 million or 11.3% of sales in the fourth quarter, an increase of $1.7 
million from $1.0 million or 4.2% of sales in the prior comparative period.  Increased R&D spending associated with 
product development drove the percentage higher in the current quarter. 

For fiscal 2013, net sales decreased $5.7 million, or  5%, to  $102.1 million compared to fiscal 2012.  Operating income declined 
$8.0 million, or 44%, to $10.3 million as compared to fiscal 2012.

Fiscal 2013 results were driven by the following:

•  Market conditions.  Throughout fiscal 2013, Aerostar faced uncertainty and sluggish demand.  Federal spending caused 
significant variability in certain of Aerostar’s markets while planned decreases in avionics sales caused declines in EMS 
revenues.

20

                   
 
• 

Sales volumes.  Net sales for fiscal 2013 reflect a full year of Vista sales, $14.4 million compared to $0.6 million in fiscal 
2012, and increased intercompany sourcing to Applied Technology, which added $4.1 million.  These positives were not 
enough to offset a decrease in tethered aerostat deliveries and EMS sales for the year.   

•  Gross margins.  Gross margins declined from 21.7% in fiscal 2012 to 15.8% for fiscal 2013.  The change in product mix 
negatively impacted gross margins for the fiscal year ended January 31, 2013 as fiscal 2012 margins were favorably 
impacted by higher-margin aerostat sales.  Aerostat sales accounted for roughly 17% of net sales in fiscal 2012 compared 
to approximately 2% in fiscal 2013.   

•  Operating expenses.  Operating expenses of $5.8 million or 5.7% of sales increased $0.7 million from $5.1 million or 
4.7% of sales.  Higher operating expenses primarily reflected increased investment in R&D to support next generation 
aerostat and Vista radar technology.    

Corporate Expenses (administrative expenses; other income (expense), net; and income taxes)

dollars in thousands

Administrative expenses

Administrative expenses as a % of sales

Other (expense) income, net

Effective tax rate

For the years ended January 31,

$

$

2014

18,865

4.8%

(371)

32.6%

$

$

2013

17,293

4.3%

(46)

32.3%

$

$

2012

13,730

3.6%

57

33.1%

Administrative expenses increased $1.6 million in fiscal 2014 compared with fiscal 2013.  This 9% increase is due to the Company's 
investments in additional legal, finance, human resources and information technology personnel to support current and future 
growth strategies through a strengthened corporate infrastructure. This growth has been tempered in the second half of fiscal 2014 
and the number of employees in these roles has remained relatively consistent.  

Other income (expense), net consists mainly of activity related to the Company's equity investment, interest income and foreign 
currency transaction gains or losses. 

The fiscal 2014 effective tax rate of 32.6% was slightly higher than the fiscal 2013 effective tax rate of 32.3% due to a lower 
deduction for manufacturing income in the U.S.

OUTLOOK

At Raven our enduring success is built on our ability to balance the Company’s purpose and core values with necessary shifts in 
business strategy demanded by an ever-changing world.  Raven continues to become a more technology-focused Company - 
centered on solving the specific great challenges of hunger, security, energy independence and natural resource preservation and 
serving our core markets.  Raven is transitioning from being a company with a strong contract manufacturing orientation to being 
one that is driven by proprietary products and services.  This vision brings meaning to the work of the organization and ensures 
our focus on profitable opportunities with strong fundamentals.  

In fiscal 2015 Raven will leverage its strengths to drive growth from the core businesses in all three operating divisions and 
aggressively pursue closely adjacent opportunities.  The Company’s focus will be on:

•  Measurably growing revenues from Aerostar's growth drivers, including advanced radar systems, high-altitude balloons 

and aerostats to international markets; 

•  Driving Applied  Technology  growth  through  international  market  expansion,  new  products  and  broadening  OEM 

relationships; and

•  Bringing high-value plastic film applications to each of Engineered Films’ markets.

For the fiscal 2015 first quarter, Raven expects to see solid growth in Engineered Films agriculture market revenues and higher 
OEM deliveries in Applied Technology.  These gains will be substantially offset by a continuation of the challenging environment, 
declining contract manufacturing revenues and uncertain agriculture aftermarkets.  The Company expects profits to be flat to 
slightly down in the first quarter, followed by profit growth as the year progresses.  For the fiscal year, management anticipates 
profit improvement to be derived from renewed growth in Applied Technology, realization of Aerostar’s growth drivers and 
improved operational performance in Engineered Films.

21

                   
   
 
LIQUIDITY AND CAPITAL RESOURCES

The Company's balance sheet continues to reflect significant liquidity and a strong capital base.  Management focuses on the 
current cash balance and operating cash flows in considering liquidity, as operating cash flows have historically been Raven's 
primary source of liquidity. Management expects that current cash, combined with the generation of positive operating cash 
flows, will be sufficient to fund the Company's normal operating, investing and financing activities.  Sufficient borrowing capacity 
also exists if necessary for a large acquisition or major business expansion. 

Raven's cash needs are seasonal, with working capital demands strongest in the first quarter. As a result, the discussion of trends 
in operating cash flows focuses on the primary drivers of year-over-year variability in working capital.

Cash and cash equivalents totaled $53.0 million at January 31, 2014 compared to $49.4 million on the same date in 2013, an 
increase of $3.6 million.  The increase was driven by positive cash flows from operating activities, partially offset by cash outflow 
for capital expenditures and dividends paid to shareholders.  Short-term investments as of January 31, 2014 were $0.3 million.   
The Company did not have any short-term investments at January 31, 2013 or January 31, 2012.   

Raven has an uncollateralized credit agreement that provides a $10.5 million line of credit and expires November 30, 2014.  There 
is no outstanding balance under the line of credit at January 31, 2014.  The line of credit is reduced by outstanding letters of credit 
totaling $0.9 million as of January 31, 2014.  The credit line is expected to be renewed during fiscal 2015.

Operating Activities
Operating cash flows result primarily from cash received from customers, which is offset by cash payments for inventories, services, 
employee compensation and income taxes. Management evaluates working capital levels through the computation of average days 
sales outstanding and inventory turnover. Average days sales outstanding is a measure of the Company's efficiency in enforcing 
its credit policy. The inventory turnover ratio is a metric used to evaluate the effectiveness of inventory management, with further 
consideration given to balancing the disadvantages of excess inventory with the risk of delayed customer deliveries. 

Cash provided by operating activities was $52.8 million in fiscal 2014 compared with $76.5 million in fiscal 2013. The decrease 
in operating cash flows is the result of lower Company earnings and cash consumed by the change in inventory account balances.    

In fiscal 2014, inventory consumed $9.2 million of cash versus generating $8.6 million in fiscal 2013.  The Company's inventory 
turnover rate decreased slightly from the prior year primarily due to the higher inventory levels at Engineered Films  (trailing 12-
month inventory turn of 5.2X in fiscal 2014 and 5.4X in fiscal 2013).  Cash collections were efficient despite the increase in trailing 
12 months days sales outstanding of 51 days in fiscal 2014 compared to 50 days in fiscal 2013.   Accounts receivable generated 
$1.3 million in cash in fiscal 2014 as compared to generating $4.4 million cash in fiscal 2013.  Year-over-year variability in accounts 
payable and accrued liabilities consumed $1.9 million of cash in fiscal 2014 compared to cash consumed of $4.6 million in fiscal 
2013 due to timing of trade payable payments.   

In fiscal 2013, inventory and accounts receivable generated $12.9 million of cash versus consuming $27.1 million in fiscal 2012.  
The Company's inventory turnover rate was consistent from the prior year despite the decrease in inventory levels (trailing 12-
month inventory turn of 5.4X in fiscal 2013 and fiscal 2012).  Cash collections were efficient despite the increase in trailing 12 
months days sales outstanding of 50 days in fiscal 2013 compared to 47 days in fiscal 2012.  Year-over-year variability in accounts 
payable and accrued liabilities consumed $4.6 million of cash in fiscal 2013 compared to cash generated of $1.7 million in fiscal 
2012 due to timing of payments.  In fiscal 2013, deferred income taxes consumed $1.8 million of cash compared to $5.4 million 
of additional cash flow in fiscal 2012, which related primarily to bonus depreciation taken on qualified capital expenditures. 

Investing Activities
Cash used in investing activities totaled $31.6 million in fiscal 2014, $29.9 million in fiscal 2013 and $40.3 million in fiscal 
2012.  Capital expenditures totaled $30.7 million in fiscal 2014 compared to $29.7 million in fiscal 2013 and $29.0 million in 
fiscal 2012.  Capital spending consisted primarily of expenditures to expand Engineered Films' manufacturing capacity, facility 
expansion for Aerostar and renovation of the Company's headquarters. 

There were no businesses acquired in fiscal 2014 or fiscal 2013. Capital outlay for payments related to business acquisitions was 
$11.8 million in fiscal 2012, primarily related to the Vista acquisition.   

Management anticipates capital spending in the $25 - $30 million range in fiscal 2015.    Expansion of Engineered Films' capacity, 
Aerostar's  build-out  for  Project  Loon  production  levels  and  Applied  Technology's  capital  spending  to  advance  product 
development and customer support are expected to continue. In addition, management will evaluate strategic acquisitions that 
result in expanded capabilities and solidify competitive advantages.

22

                   
 
  
Financing Activities
Financing activities consumed cash of $17.4 million in fiscal 2014 compared with $23.0 million in fiscal 2013 and $15.2 million 
in fiscal 2012. 

Quarterly dividends paid in fiscal 2014 were $17.5 million, or $0.48 per share, compared to $15.2 million in fiscal 2013 and $13.0 
million in fiscal 2012.  In the first quarter of fiscal 2014, the Company increased the quarterly dividend rate (excluding special 
dividends) for the 27th consecutive year.  Raven has now paid a dividend in 41 consecutive years.  

During fiscal 2014, the Company made $0.4 million in payments on acquisition-related contingent liabilities related to the Vista 
acquisition.    In  fiscal  2013,  the  Company  paid  $8.4  million  on  acquisition-related  contingent  liabilities  related  to  the Vista 
acquisition and the 2009 acquisition of substantially all of the assets of  Ranchview, Inc., a privately held Canadian corporation.   

Fiscal 2012 financing cash outflow included a payment to close a line of credit assumed as part of the Vista acquisition totaling 
$2.9 million.  No borrowings were made under this line of credit.  

OFF-BALANCE SHEET ARRANGEMENTS AND CONTRACTUAL OBLIGATIONS

As of January 31, 2014, the Company is obligated to make cash payments in connection with its non-cancelable operating leases 
for facilities and equipment and unconditional purchase obligations, primarily for raw materials, in the amounts listed below. The 
Company's known off-balance sheet debt and other unrecorded obligations are noted in the table below.  

A summary of the obligations and commitments at January 31, 2014 is shown below.

dollars in thousands
Operating leases
Unconditional purchase obligations(a)
Postretirement benefits(b)
Acquisition-related contingent payments(c)
Uncertain tax positions(d)
Line of credit(d)

Total

Less than
1 year

1-3
years

3-5
years

More than
5 years

$

3,344

$

1,455

$

1,448

$

48,265

21,144

11,482

—

—

48,265

255

970

—

—

—

593

2,966

—

—

281

—

672

4,726

—

—

$

160

—

19,624

2,820

—

—

$ 84,235

$

50,945

$

5,007

$

5,679

$

22,604

(a)

(b)

Includes unconditional obligations of $3.1 million related to the ongoing renovations of the Company's corporate headquarters.
Postretirement benefit amounts represent expected payments on the accumulated postretirement benefit obligation before it is discounted.
(c) Amounts reflect the future earn-out payments with respect to prior year business acquisitions.  Actual payments on these obligations may 
vary from the reported amounts since the total payment amount due depends upon certain future conditions.  See below for further detail 
on the specific obligations.
See below for further details on specific obligations.

(d)

 Acquisition-related obligations
The Company has future obligations for earn-out payments primarily associated with the acquisition of  Vista completed in fiscal 
2012.   The total liability recorded on the Consolidated Balance Sheet as of January 31, 2014 related to these future obligations 
was $3.4 million, of which $0.9 million was classified as "Accrued liabilities" and $2.5 million as "Other liabilities".  These 
liabilities represent the present value of earn-out payments classified as consideration at the acquisition date.  Specific to the  Vista 
acquisition, the Company agreed to pay additional contingent consideration not to exceed $15.0 million, based upon earn-out 
percentages on specific revenue streams until January 31, 2019.  In a transaction separate from the Vista acquisition, the Company 
agreed to fund a revenue-based bonus pool, also not to exceed $15.0 million, which will be accrued when the specific revenue 
stream is recorded using those same earn-out percentages.

Uncertain tax positions
Raven reported a total liability for uncertain tax positions of $6.6 million at January 31, 2014.  The Company is not able to 
reasonably estimate the timing of future payments relating to these non-current tax benefits.  This obligation is retired when the 
applicable tax year is no longer subject to examination by the tax authorities.

23

                   
Line of credit
Raven has an uncollateralized credit agreement with Wells Fargo Bank, N.A. (Wells Fargo) providing a line of credit of $10.5 
million with a maturity date of November 30, 2014, bearing interest at 1.5%  above the daily one-month London Inter-Bank Market 
Rate.  Letters of credit totaling $0.9 million have been issued under the line, primarily to support self-insured workers' compensation 
bonding requirements.  No borrowings were outstanding as of January 31, 2014, 2013 and 2012 and $9.6 million was available 
at January 31, 2014. There have been no borrowings under the credit line with Wells Fargo in the last three fiscal years.  In the 
event the bank chooses not to renew the Company's line of credit, the letters of credit would cease and alternative methods of 
support for the insurance obligations would be necessary, would be more expensive and would require additional cash outlays. 
Management believes the chances of this are remote.

CRITICAL ACCOUNTING ESTIMATES

Critical accounting policies are those that require the application of judgment when valuing assets and liabilities on the Company's 
balance sheet. These policies are discussed below because a fluctuation in actual results versus expected results could materially 
affect operating results and because the policies require significant judgments and estimates to be made. Accounting related to 
these policies is initially based on best estimates at the time of original entry in the accounting records. Adjustments are periodically 
recorded when the Company's actual experience differs from the expected experience underlying the estimates. These adjustments 
could be material if experience were to change significantly in a short period of time. The Company does not enter into derivatives 
or other financial instruments for trading or speculative purposes. However, Raven has used derivative financial instruments to 
manage the economic impact of fluctuations in currency exchange rates on transactions that are denominated in currency other 
than its functional currency, which is the U.S. dollar. The use of these financial instruments had no material effect on the Company's 
financial condition, results of operations or cash flows.

Inventories
The Company estimates inventory valuation each quarter. Typically, when a product reaches the end of its lifecycle, inventory 
value declines slowly or the product has alternative uses. Management uses its manufacturing resources planning data to help 
determine if inventory is slow-moving or has become obsolete due to an engineering change. The Company closely reviews items 
that have balances in excess of the forecasted requirements, or that have been dropped from production requirements. Despite 
these reviews, technological or strategic decisions made by management or Raven's customers may result in unexpected excess 
material. The electronics manufacturing business in Aerostar Division typically has recourse to customers for obsolete or excess 
material. When these customers authorize inventory purchases, especially with long lead-time items, they are required to take 
delivery of unused material or compensate the Company accordingly.  In every Raven operating unit, management must manage 
obsolete inventory risk. The accounting judgment ultimately made is an evaluation of the success that management will have in 
controlling inventory risk and mitigating the impact of obsolescence when it does occur.

Warranties
Estimated warranty liability costs are based on historical warranty costs and average time elapsed between purchases and returns 
for each business segment. Warranty issues that are unusual in nature are accrued for individually.

Allowance for Doubtful Accounts
Determining the level of the allowance for doubtful accounts requires management's best estimate of the amount of probable credit 
losses based on historical write-off experience by segment and an estimate of the ability to collect any known problem accounts. 
Factors that are considered beyond historical experience include the length of time the receivables are outstanding, the current 
business climate and the customer's current financial condition.  Accounts receivable and any related allowance are written off 
after all collection efforts have been exhausted.

Revenue Recognition
Estimated returns or sales allowances are recognized upon shipment of a product. The Company sells directly to customers or 
distributors that incur the expense and commitment for any post-sale obligations beyond stated warranty terms. 

Goodwill and Long-lived Assets
Management assesses goodwill for impairment annually, or more frequently if events or changes in circumstances indicate that 
an  asset  might  be  impaired,  using  fair  value  measurement  techniques.  For  goodwill,  Raven  performs  impairment  reviews  by 
reporting units which are determined to be: Applied Technology Division, Engineered Films Division, and two separate reporting 
units in the Aerostar Division, one which is Vista and the other is all other Aerostar operations.  

The Company has the option to perform a qualitative impairment assessment over relevant events and circumstances to determine 
whether  it  is  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying  amount.  Certain  events  and 
circumstances reviewed are macroeconomics, industry conditions, cost inputs, overall financial performance and other relevant 

24

entity-specific events.  If events and circumstances indicate the fair value of a reporting unit is more likely than not greater than 
its carrying amount, then no further goodwill impairment testing is needed.  If events and circumstances indicate the fair value of 
a reporting unit is less than its carrying value, or the Company does not elect to do the qualitative assessment, then the Company 
must perform step one of the goodwill impairment analysis. 

In step one of the impairment analysis, the fair value of each reporting unit is determined using a discounted cash flow analysis. 
Projecting discounted future cash flows requires the Company to make significant estimates and assumptions regarding future 
revenues and expenses, projected capital expenditures, changes in working capital and the appropriate discount rate.  Management 
evaluates the merits of each significant assumption used to determine the fair value of the reporting unit.  Actual results may differ 
from those used in our valuations.  

In developing our discounted cash flow analysis, assumptions about future revenues and expenses, capital expenditures and changes 
in working capital are based on our annual operating plan and long-term business plan for each of our reporting units.  These plans 
take into consideration numerous factors including experience, anticipated future economic conditions, changes in raw material 
prices and growth expectations. These assumptions are determined over a five-year strategic planning period.  The five-year growth 
rates for revenues and operating profits vary for each reporting unit being evaluated.  

Discount rate assumptions for each reporting unit take into consideration our assessment of risks inherent in the future cash flows 
of the respective reporting unit.  

The estimated fair value of the reporting unit is then compared with its net assets. If the estimated fair value of the reporting unit 
is less than the net assets of the reporting unit, an impairment loss is possible and a more refined measurement of the impairment 
loss would take place. This is the second step of the goodwill impairment testing, in which management may use market comparisons 
and recent transactions to assign the fair value of the reporting unit to all of the assets and liabilities of that unit. The valuation 
methodologies in both steps of goodwill impairment testing use significant estimates and assumptions, which include projected 
future  cash  flows  (including  timing  and  the  risks  inherent  in  future  cash  flows),  perpetual  growth  rates  and  determination  of 
appropriate market comparables. 

For long-lived assets, including definite-lived intangibles, investments in affiliates and property, plant and equipment, management 
tests for recoverability whenever events or changes in circumstances indicate that the asset's carrying amount may not be recoverable. 
Property, plant and equipment are depreciated over the estimated lives of the assets primarily using accelerated methods, which 
reduces the likelihood of an impairment loss. Management periodically discusses any significant changes in the utilization of long-
lived assets, which may result from, but are not limited to, an adverse change in the asset's physical condition or a significant 
adverse change in the business climate. For purposes of recognition and measurement of an impairment loss, a long-lived asset is 
grouped with other assets and liabilities at the lowest level for which identifiable cash flows are largely independent of the cash 
flows of other assets and liabilities. An impairment loss is recognized when the carrying amount of an asset exceeds the estimated 
undiscounted cash flows used in determining its fair value. 

Uncertain Tax Positions
Accounting for tax positions requires judgments, including estimating reserves for uncertainties associated with the interpretation 
of income tax laws and regulations and the resolution of tax positions with tax authorities after discussions and negotiations. The 
ultimate outcome of these matters could result in material favorable or unfavorable adjustments to the consolidated financial 
statements. 

ACCOUNTING PRONOUNCEMENTS

Accounting Standards Adopted
In February 2013 the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2013-02, 
"Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (AOCI)" (ASU No. 2013-02).  ASU No. 
2013-02 requires that an entity present, either on the face of the statement where net income is reported or in the notes, the effect 
of significant reclassifications out of AOCI to net income when generally accepted accounting principles requires that the amount 
be reclassified in its entirety to net income.  For amounts not required to be entirely reclassified to net income, ASU No. 2013-02 
requires  the  cross-referencing  of  these  amounts  to  other  disclosures  that  provide  detail  about  these  amounts.   This  guidance, 
required to be applied prospectively, was effective for the Company on February 1, 2013.   The adoption of this guidance had no 
effect on the Company's consolidated financial position, results of operations or cash flows as it is disclosure-only in nature. 

25

                   
Pending Accounting Standards
In January 2014 the FASB issued ASU No. 2014-05,  "Service Concession Arrangements" (ASU No. 2014-05).  ASU No. 2014-05 
specifies that an operating entity entering into a service concession arrangement with a public-sector entity grantor within the 
scope  of  this  guidance  should  not  account  for  such  arrangement  as  a  lease  in  accordance  with  FASB Accounting  Standards 
Codification Topic 840,  "Leases."  This guidance is effective for annual periods beginning after December 15, 2014.  Early 
adoption is permitted.  The Company does not expect adoption of this guidance to have a material impact on its consolidated 
financial position, results of operations or cash flows.   

FORWARD-LOOKING STATEMENTS

Certain statements contained in this report are “forward-looking statements” within the meaning of Section 27A of the Securities 
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding 
the expectations, beliefs, intentions or strategies regarding the future. Without limiting the foregoing, the words “anticipates,” 
“believes,” “expects,” “intends,” “may,” “plans” and similar expressions are intended to identify forward-looking statements. The 
Company intends that all forward-looking statements be subject to the safe harbor provisions of the Private Securities Litigation 
Reform Act. Although the Company believes that the expectations reflected in such forward-looking statements are based on 
reasonable  assumptions,  there  is  no  assurance  that  such  assumptions  are  correct  or  that  these  expectations  will  be  achieved.   
Assumptions  involve  important  risks  and  uncertainties  that  could  significantly  affect  results  in  the  future.  These  risks  and 
uncertainties include, but are not limited to, those relating to weather conditions and commodity prices, which could affect sales 
and profitability in some of the Company's primary markets, such as agriculture and construction and oil and gas drilling; or 
changes in competition, raw material availability, technology or relationships with the Company's largest customers, risks and 
uncertainties relating to development of new technologies to satisfy customer requirements, possible development of competitive 
technologies, ability to scale production of new products without negatively impacting quality and cost, and ability to finance 
investment and working capital needs for new development projects, any of which could adversely impact any of the Company's 
product lines, as well as other risks described in Item 1A., Risk Factors, of this Annual Report on Form 10-K.  The foregoing list 
is not exhaustive and the Company disclaims any obligation to subsequently revise any forward-looking statements to reflect 
events or circumstances after the date of such statements. Past financial performance may not be a reliable indicator of future 
performance and historical trends should not be used to anticipate results or trends in future periods.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The exposure to market risks pertains mainly to changes in interest rates on cash and cash equivalents and short-term investments. 
The Company has no debt outstanding as of January 31, 2014. The Company does not expect operating results or cash flows to 
be significantly affected by changes in interest rates. Additionally, the Company does not enter into derivatives or other financial 
instruments for trading or speculative purposes.  However, the Company does utilize derivative financial instruments to manage 
the economic impact of fluctuation in foreign currency exchange rates on those transactions that are denominated in currency 
other than its functional currency, which is the U.S. dollar.  The use of these financial instruments had no material effect on the 
Company's financial condition, results of operations or cash flows.  

The Company's subsidiaries that operate outside the United States use their local currency as the functional currency.  The functional 
currency is translated into U.S. dollars for balance sheet accounts using the period-end exchange rates, and average exchange rates 
for the statement of income.  Adjustments resulting from financial statement translations are included as cumulative translation 
adjustments in "Accumulated other comprehensive income (loss)" within shareholders' equity.  Foreign currency transaction gains 
or losses are recognized in the period incurred and are included in "Other income (expense), net" in the Consolidated Statements 
of Income and Comprehensive Income.  Foreign currency fluctuations had no material effect on the Company's financial condition, 
results of operations or cash flows.

26

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Index to Financial Statements

Management's Report on Internal Control Over Financial Reporting

Report of Independent Registered Public Accounting Firm

Consolidated Financial Statements

Consolidated Balance Sheets

Consolidated Statements of Income and Comprehensive Income

Consolidated Statements of Shareholders' Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Quarterly Information (Unaudited) - included in Item 5

Page

28

29

30

31

32

33

34

10

27

                   
MANAGEMENT'S REPORT ON INTERNAL CONTROL OVER FINANCIAL 
REPORTING

Our management is responsible for establishing and maintaining effective internal control over financial reporting as defined in 
Rule  13a-15(f)  of  the  Securities  Exchange Act  of  1934.    Our  internal  control  over  financial  reporting  is  designed  to  provide 
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes 
in accordance with generally accepted accounting principles.  

Our internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records 
that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  our  assets;  (ii)  provide  reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles and that our receipts and expenditures are being made only in accordance with authorizations of 
our management and directors; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized 
acquisition, use, or disposition of our assets that could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because 
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management has assessed effectiveness of the Company's internal control over financial reporting as of January 31, 2014. In 
making this assessment, it used the criteria described by the Committee of Sponsoring Organizations of the Treadway Commission 
in Internal Control - Integrated Framework (1992). Based on this assessment using those criteria , we concluded that, as of January 
31, 2014, the Company's internal control over financial reporting was effective.

The  effectiveness  of  our  internal  control  over  financial  reporting  as  of  January  31,  2014  has  been  audited  by  
PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which appears on the 
next page. 

/s/  DANIEL A. RYKHUS

Daniel A. Rykhus

/s/ THOMAS IACARELLA

Thomas Iacarella

President and Chief Executive Officer

Vice President and Chief Financial Officer

March 31, 2014 

28

                   
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of Raven Industries, Inc.:

In our opinion, the consolidated balance sheets and the related consolidated statements of income and comprehensive income, of 
shareholders’ equity and of cash flows present fairly, in all material respects, the financial position of Raven Industries, Inc. and 
its subsidiaries at January 31, 2014, 2013, and 2012, and the results of their operations and their cash flows for each of the three 
years in the period ended January 31, 2014 in conformity with accounting principles generally accepted in the United States of 
America.  In addition, in our opinion, the financial statement schedule listed in the index appearing under Item 15 presents fairly, 
in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements.  
Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of 
January 31, 2014, based on criteria established in Internal Control - Integrated Framework (1992) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission (COSO).  The Company's management is responsible for these financial 
statements and financial statement schedule, for maintaining effective internal control over financial reporting and for its assessment 
of the effectiveness of internal control over financial reporting, included in Management’s Report on Internal Control over Financial 
Reporting.  Our responsibility is to express opinions on these financial statements, on the financial statement schedule, and on the 
Company's internal control over financial reporting based on our integrated audits.  We conducted our audits in accordance with 
the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and 
perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and 
whether effective internal control over financial reporting was maintained in all material respects.  Our audits of the financial 
statements  included  examining,  on  a  test  basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial  statements, 
assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial 
statement presentation.  Our audit of internal control over financial reporting included obtaining an understanding of internal 
control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and 
operating effectiveness of internal control based on the assessed risk.  Our audits also included performing such other procedures 
as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability 
of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted 
accounting principles.  A company’s internal control over financial reporting includes those policies and procedures that (i) pertain 
to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets 
of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that 
could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.   Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because 
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers LLP

Minneapolis, Minnesota
March 31, 2014

29

                   
 
RAVEN INDUSTRIES, INC.
CONSOLIDATED BALANCE SHEETS

(Dollars and shares in thousands, except per-share amounts)

ASSETS
Current assets

Cash and cash equivalents
Short-term investments
Accounts receivable, net
Inventories
Deferred income taxes
Other current assets

Total current assets

Property, plant and equipment, net
Goodwill
Amortizable intangible assets, net
Other assets, net

TOTAL ASSETS

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities

Accounts payable
Accrued liabilities
Customer advances

Total current liabilities

Other liabilities

Commitments and contingencies

Shareholders' equity

$

$

$

Common stock, $1 par value, authorized shares 100,000; issued
65,318; 65,223; and 65,132, respectively
Paid-in capital
Retained earnings
Accumulated other comprehensive loss
Less treasury stock at cost, 28,897 shares

Total Raven Industries, Inc. shareholders' equity

Noncontrolling interest

Total shareholders' equity

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY $

The accompanying notes are an integral part of the consolidated financial statements.

30

2014

As of January 31,
2013

2012

52,987
250
54,643
54,865
3,372
3,288

$

49,353
—
56,303
46,189
3,107
1,796

$

25,842
—
60,759
54,756
3,299
2,903

169,405

156,748

147,559

98,076
22,274
8,156
3,908
301,819

12,324
16,248
1,247

29,819

20,538

65,318
10,556
231,029
(2,179)
(53,362)
251,362
100
251,462
301,819

81,238
22,274
8,681
4,269
273,210

14,438
17,192
1,431

33,061

18,702

65,223
5,885
205,695
(2,095)
(53,362)
221,346
101
221,447
273,210

$

$

$

61,894
22,274
9,412
4,564
245,703

16,162
22,993
1,491

40,646

24,467

32,566
9,607
193,650
(1,962)
(53,362)
180,499
91
180,590
245,703

$

$

$

                   
RAVEN INDUSTRIES, INC.

CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME

(Dollars in thousands, except per-share amounts)

Net sales
Cost of sales

Gross profit

Research and development expenses
Selling, general and administrative expenses

Operating income

Other (expense) income, net

Income before income taxes

Income taxes

Net income

Net (loss) income attributable to the noncontrolling interest

Net income attributable to Raven Industries, Inc.

Net income per common share:

- Basic

- Diluted

Comprehensive income:
Net income

Other comprehensive income (loss), net of  tax:
Foreign currency translation
Postretirement benefits, net of income tax (expense) benefit of ($183),
$70 and $432, respectively

Other comprehensive income (loss), net of tax

For the years ended January 31,

$

2014

394,677
275,323
119,354

$

2013

406,175
278,502
127,673

$

2012

381,511
265,319
116,192

16,576
38,784
63,994

(371)
63,623

20,721
42,902

(1)

42,903

1.18

1.17

42,902

(424)

340
(84)

$

$

$

$

13,367
36,614
77,692

(46)
77,646

25,091
52,555

10

52,545

1.45

1.44

52,555

(3)

(130)
(133)

$

$

$

$

9,724
30,827
75,641

57
75,698

25,063
50,635

66

50,569

1.40

1.39

50,635

(38)

(804)
(842)

$

$

$

$

Comprehensive income

42,818

52,422

49,793

Comprehensive income (loss) attributable to noncontrolling interest

(1)

10

66

Comprehensive income attributable to Raven Industries, Inc.

$

42,819

$

52,412

$

49,727

The accompanying notes are an integral part of the consolidated financial statements.

31

RAVEN INDUSTRIES, INC.

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

(Dollars and shares in thousands, except per-share amounts)

Balance January 31, 2011

$ 32,511 $ 7,060

(14,449) $ (53,362) $ 156,125 $

(1,120) $

141,214 $

— $141,214

$1 Par
Common
Stock

Paid-in
Capital

Treasury Stock

Shares

Cost

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Raven
Industries, Inc.
Equity

Non-
controlling
Interest

Total
Equity

—

—

50,569

—

50,569

—

(842)

(842)

66

—

50,635

(842)

Net income

Other comprehensive income (loss), net of
income tax

Cash dividends ($0.36 per share)

Director shares issued

Stock surrendered upon exercise of stock
options

Employees' stock options exercised

Share-based compensation

Tax benefit from exercise of stock options

Noncontrolling capital contribution

—

—

—

7

—

—

19

(7)

(37)

(2,089)

84

1

—

—

2,413

1,921

290

—

—

—

—

—

—

—

—

—

—

— (13,044)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

Balance January 31, 2012

32,566

9,607

(14,449)

(53,362)

193,650

(1,962)

180,499

Net income

Other comprehensive income (loss), net of
income tax
Cash dividends ($0.42 per share)

—

—

—

—

—

63

—

—

—

—

—

52,545

—

52,545

—

(133)

(133)

— (15,307)

Two-for-one stock split

32,598

(7,405)

(14,448)

— (25,193)

(13,025)

— (13,025)

—

—

—

(2,126)

— (2,126)

2,497

1,922

290

—

—

—

—

25

91

10

—

2,497

1,922

290

25

180,590

52,555

(133)

—

—

—

—

—

—

(15,244)

— (15,244)

—

—

—

(2,251)

— (2,251)

2,598

3,075

257

—

—

—

2,598

3,075

257

(36)

(2,215)

95

2,503

— 3,075

—

257

—

—

—

—

—

—

—

—

—

—

—

—

65,223

5,885

(28,897)

(53,362)

205,695

(2,095)

221,346

101

221,447

—

—

—

—

—

104

(64)

(2,041)

159

2,111

— 4,198

—

299

—

—

—

—

—

—

—

—

—

42,903

—

42,903

(1)

42,902

—

(84)

(84)

—

(84)

— (17,569)

—

—

—

—

—

—

—

—

—

—

—

—

—

(17,465)

— (17,465)

(2,105)

— (2,105)

2,270

4,198

299

—

—

—

2,270

4,198

299

Stock surrendered upon exercise of stock
options

Employees' stock options exercised

Share-based compensation

Tax benefit from exercise of stock options

Balance January 31, 2013

Net income (loss)

Other comprehensive income (loss), net of
income tax

Cash dividends ($0.48 per share)

Stock surrendered upon exercise of stock
options

Employees' stock options exercised

Share-based compensation

Tax benefit from exercise of stock options

Balance January 31, 2014

$ 65,318 $10,556

(28,897) $ (53,362) $ 231,029 $

(2,179) $

251,362 $

100 $251,462

The accompanying notes are an integral part of the consolidated financial statements.

32

                   
RAVEN INDUSTRIES, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS

(Dollars in thousands)

For the years ended January 31,

2014

2013

2012

$

42,902

$

52,555

$

50,635

12,449

1,746

—
540
(116)
623
4,198
(10,449)
943

52,836

(30,701)
—

—
(250)
(664)
(31,615)

(17,465)
—
(353)
464
(17,354)

(233)

3,634

49,353

52,987

11,496

1,602
(508)
784
(156)
(1,803)
3,075

9,199

212

76,456

(29,675)
—

—

—
(255)
(29,930)

(15,244)
—
(8,367)
604
(23,007)

(8)

23,511

25,842

49,353

$

8,180

1,088
—
(14)
(156)
5,358

1,922
(23,076)
(106)
43,831

(29,015)
(11,787)
1,000

—
(511)
(40,313)

(13,025)
(2,869)
—

660
(15,234)

(5)

(11,721)
37,563

$

25,842

OPERATING ACTIVITIES:

Net income

Adjustments to reconcile net income to net cash provided by operating
activities:

Depreciation

Amortization of intangible assets

Gain on acquistion-related contingent liability settlement
Change in fair value of acquisition-related contingent consideration

Income from equity investment
Deferred income taxes
Share-based compensation expense

Change in operating assets and liabilities

Other operating activities, net

Net cash provided by operating activities

INVESTING ACTIVITIES:

Capital expenditures

Payments related to business acquisitions, net of cash acquired

Sales of short-term investments

Purchases of short-term investments

Other investing activities, net

Net cash used in investing activities

FINANCING ACTIVITIES:

Dividends paid

Repayment of line of credit
Payment of acquisition-related contingent liabilities
Other financing activities, net

Net cash used in financing activities

Effect of exchange rate changes on cash

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

The accompanying notes are an integral part of the consolidated financial statements.

$

33

RAVEN INDUSTRIES, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(Dollars in thousands, except per-share amounts)

NOTE 1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Principles of Consolidation
Raven Industries, Inc. (the Company or Raven) is a diversified technology company providing a variety of products to customers 
within the industrial, agricultural, energy, construction and military/aerospace markets.  The Company includes six wholly-owned 
subsidiaries: Aerostar  International,  Inc.  (Aerostar);  Raven  Industries  Canada,  Inc.  (Raven  Canada);  Raven  Industries  GmbH 
(Raven GmbH); Raven Industries Australia Pty Ltd (Raven Australia); Raven Do Brazil Participacoes E Servicos Technicos LTDA 
(Raven Brazil); and Vista Research, Inc. (Vista).  The Company and these subsidiaries comprise three unique operating units, or 
divisions, classified into reportable segments (Applied Technology, Engineered Films and Aerostar). 

The consolidated financial statements for the periods included herein have been prepared by Raven pursuant to the rules and 
regulations of the Securities and Exchange Commission (SEC).  The accompanying consolidated financial statements include the 
accounts  of  Raven  and  its  wholly-owned  or  controlled  subsidiaries.   All  intercompany  balances  and  transactions  have  been 
eliminated in consolidation.  

Noncontrolling Interest
Noncontrolling interests represent capital contributions, income and loss attributable to the owners of less than wholly-owned and 
consolidated entities.  During fiscal year 2012, the Company entered into a business venture agreement to pursue potential product 
and support services contracts for agencies and instrumentalities of the United States government.  The business venture, Aerostar 
Integrated Systems (AIS), is 75% owned by the Company and is included in the Aerostar business segment.   No capital contributions 
were made by the noncontrolling interest since the initial capitalization.  Given the Company's majority ownership interest, the 
accounts of the business venture have been consolidated with the accounts of the Company, and a noncontrolling interest has been 
recorded for the noncontrolling investor's interests in the net assets and operations of the business venture. 

Investments in Affiliate
An affiliate investment over which the Company has significant influence, but neither a controlling interest nor a majority interest 
in the risks or rewards of the investee, is accounted for using the equity method.  The investment balance is included in “Other 
assets, net,” while the Company's share of the investee's results of operations is included in “Other income (expense), net.”  The 
Company considers whether the value of any of its equity method investments has been impaired whenever adverse events or 
changes in circumstances indicate that recorded values may not be recoverable.  If the Company considered any such decline to 
be other than temporary (based on various factors, including historical financial results, product development activities and the 
overall health of the affiliate's industry), an impairment loss would be recorded.

Use of Estimates
Preparing the financial statements in conformity with accounting principles generally accepted in the United States of America 
(GAAP) requires management to make certain estimates and assumptions.  These affect the reported amounts of assets and liabilities 
as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual 
results could differ from these estimates.

Foreign Currency
The Company's subsidiaries that operate outside the United States use the local currency as their functional currency.  The functional 
currency is translated into U.S. dollars for balance sheet accounts using the period-end exchange rates and average exchange rates 
for the statement of income and comprehensive income.  Adjustments resulting from financial statement translations are included 
as foreign currency translation adjustments in “Accumulated other comprehensive income (loss)” within shareholders' equity. 
Foreign currency transaction gains or losses are recognized in the period incurred and are included in “Other income (expense), 
net” in the Consolidated Statements of Income and Comprehensive Income.

Cash and Cash Equivalents
The Company considers all highly liquid instruments with original maturities of three or fewer months to be cash equivalents. 
Cash and cash equivalent balances are principally concentrated in checking, money market and savings accounts.

34

  
(Dollars in thousands, except per-share amounts)   

Accounts Receivable and Allowance for Doubtful Accounts
Trade accounts receivable are recorded at the invoiced amount, do not bear interest and are considered past due based on invoice 
terms.  Unbilled receivables arise when revenues have been earned, but not billed, and are related to differences in timing.  The 
allowance for doubtful accounts is the Company's best estimate of the amount of probable credit losses.  This is based on historical 
write-off experience by segment and an estimate of the collectability of any known problem accounts.  

Inventory Valuation
Inventories are carried at the lower of cost or market, with cost determined on the first-in, first-out basis.   Market value encompasses 
consideration of all business factors including price, contract terms and usefulness.

Property, Plant and Equipment
Property, plant and equipment are carried at cost and are depreciated over the estimated useful lives of the assets primarily using 
accelerated methods. The estimated useful lives used for computing depreciation are as follows:

Building and improvements
Manufacturing equipment by segment

Applied Technology
Engineered Films
Aerostar

Furniture, fixtures, office equipment and other

15 - 39 years

3 -   5 years
5 - 12 years
3 -   5 years
3 -   7 years

The cost of maintenance and repairs is charged to expense in the period incurred, and renewals and betterments are capitalized.  
The cost and related accumulated depreciation of assets sold or disposed are removed from the accounts and the resulting gain or 
loss is reflected in operations.

The Company capitalizes certain costs incurred in connection with developing or obtaining internal-use software in accordance 
with the accounting guidance for such costs.  Capitalized software costs totaled $203 in fiscal 2014, $7 in fiscal 2013 and $553 
in fiscal 2012.  The costs are included in “Property, plant and equipment, net” on the Consolidated Balance Sheets. Software costs 
that do not meet capitalization criteria are expensed as incurred.   Amortization expense related to capitalized software is computed 
on the straight-line basis over the estimated lives ranging from 3 to 5 years and is included in depreciation.    

Fair Value Measurements
Fair value is defined as an exit price representing the amount that would be received to sell an asset or paid to transfer a liability 
in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined 
based on assumptions that market participants would use in pricing an asset or liability. The Company uses the established fair 
value hierarchy, which classifies or prioritizes the inputs used in measuring fair value.  These classifications include:

Level 1 - Observable inputs such as quoted prices in active markets; 

Level 2 - Inputs other than quoted prices in active markets that are either directly or indirectly observable; and 

Level 3 - Unobservable inputs in which little or no market data exists, therefore, requiring an entity to develop its own assumptions.

The Company's financial assets required to be measured at fair value on a recurring basis include cash and cash equivalents and 
short-term investments.  The Company determines fair value of its cash equivalents and short-term investments through quoted 
market prices.

The Company's goodwill and long-lived assets, including intangible assets subject to amortization, are measured at fair value on 
a non-recurring basis. These valuations are derived from valuation techniques in which one or more significant inputs are not 
observable.  Our accounting policy and methodology for assessing impairment of these assets is further described below and in 
the Management's Discussion and Analysis Critical Accounting Estimates.  

For all acquisitions, the Company is required to measure the fair value of the net identifiable tangible and intangible assets acquired, 
excluding  goodwill  and  deferred  income  taxes.  In  addition,  the  Company  determines  the  estimated  fair  value  of  contingent 
consideration as of the acquisition date, and subsequently at the end of each reporting period.  These valuations are derived from 
valuation  techniques  in  which  one  or  more  significant  inputs  are  not  observable.    Fair  value  measurements  associated  with 
acquisitions, including acquisition-related contingent liabilities, are described in Note 5.

35

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

Intangible Assets
Intangible assets, primarily comprised of technologies acquired through acquisition, are recorded at cost and are presented net of 
accumulated amortization. Amortization is computed either on a straight-line basis or under the undiscounted cash flows method 
over the estimated useful lives ranging from 3 to 20 years. The straight-line method of amortization is used when it reflects an 
appropriate allocation of the cost of the intangible assets to earnings in each reporting period. 

Goodwill
Raven recognizes goodwill as the excess cost of an acquired business over the net amount assigned to assets acquired and liabilities 
assumed.  Earn-out payments are accrued at fair value as of the purchase date and payments reduce the accrual without affecting 
goodwill. Any change in the fair value of the contingent consideration after the acquisition date is recognized in the Consolidated 
Statements of Income and Comprehensive Income. 

Goodwill is tested for impairment on an annual basis during the fourth quarter and between annual tests whenever a triggering 
event indicates there may be an impairment. Impairment tests of goodwill are performed at the reporting unit level.  A qualitative 
impairment assessment over relevant events and circumstances may be assessed to determine whether it is more likely than not 
that the fair value of a reporting unit is less than its carrying amount.  If events and circumstances indicate the fair value of a 
reporting unit is less than its carrying value, then the fair values are estimated based on discounted cash flows and are compared 
with the corresponding carrying value of the reporting unit. If the fair value of the reporting unit is less than the carrying amount, 
the amount of the impairment loss must be measured and then recognized to the extent the carrying value of the goodwill exceeds 
the implied fair value. 

Long-Lived Assets
The Company periodically assesses the recoverability of long-lived and intangible assets. An impairment loss is recognized when 
the carrying amount of an asset exceeds the estimated undiscounted cash flows used in determining the fair value of the assets. 
The amount of the impairment loss to be recorded is the excess of the carrying value of the asset over its fair value.

Insurance Obligations
Raven utilizes insurance policies to cover workers' compensation and general liability costs.  Liabilities are accrued related to 
claims filed and estimates for claims incurred but not reported.  To the extent these obligations are expected to be reimbursed by 
insurance, the probable insurance policy benefit is included as a component of “Other current assets.”

Contingencies
The Company is involved as a defendant in lawsuits, claims or disputes arising in the normal course of business.  An estimate of 
the loss on these matters is charged to operations when it is probable that an asset has been impaired or a liability has been incurred, 
and the amount of the loss can be reasonably estimated.  While the settlement of any claims cannot be determined, management 
believes that any liability resulting from these claims will be substantially covered by insurance.  Accordingly, management does 
not believe that the ultimate outcome of these matters will have a significant impact on its results of operations, financial position 
or cash flows.

Revenue Recognition
Raven recognizes revenue when it is realized or realizable and has been earned.  Revenue is recognized when there is persuasive 
evidence of an arrangement, the sales price is determinable, collectability is reasonably assured and shipment or delivery has 
occurred (depending on the terms of the sale).   The Company sells directly to customers or distributors who incur the expense 
and commitment for any post-sale obligations beyond stated warranty terms.  Estimated returns, sales allowances or warranty 
charges are recognized upon shipment of a product. 

For certain service-related contracts, the Company recognizes revenue under the percentage-of-completion method of accounting, 
whereby contract revenues are recognized on a pro-rata basis based upon the ratio of costs incurred compared to total estimated 
contract costs.  Contract costs include labor, material, subcontracting costs, as well as allocation of indirect costs.  Revenues 
including estimated profits are recorded as costs are incurred.  Losses estimated to be incurred upon completion of contracts are 
charged to operations when they become known.  

Certain contracts contain provisions for incentive payments that the Company may receive based on performance criteria related 
to product design, development and production standards.  Revenue related to the incentive payments is recognized when ultimate 
realization by the Company is assured, which generally occurs when the provisions and performance criteria required by the 
contract are met.

36

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

Operating Expenses
The primary types of operating expenses are classified in the income statement as follows:

Cost of sales
Direct material costs
Material acquisition and handling costs
Direct labor
Factory overhead including depreciation
Inventory obsolescence
Product warranties
Shipping and handling cost

Research and development
expenses
Personnel costs
Professional service fees
Material and supplies
Facility allocation

Selling, general and administrative expenses
Personnel costs
Professional service fees
Advertising
Promotions
Information technology equipment depreciation
Office supplies

The Company's gross margins may not be comparable to industry peers due to variability in the classification of these expenses 
across the industries in which the Company operates. 

Warranties
Accruals necessary for product warranties are estimated based on historical warranty costs and average time elapsed between 
purchases and returns for each division. Additional accruals are made for any significant, discrete warranty issues.

Share-Based Compensation
The Company records compensation expense related to its share-based compensation plans using the fair value method.  Under 
this method, the fair value of share-based compensation is determined as of the grant date and the related expense is recorded over 
the period in which the share-based compensation vests.  

Income Taxes
Deferred income taxes reflect future tax effects of temporary differences between the tax and financial reporting basis of the 
Company's assets and liabilities measured using enacted tax laws and statutory tax rates applicable to the periods when the temporary 
differences will affect taxable income.  When necessary, deferred tax assets are reduced by a valuation allowance to reflect realizable 
value.  Accruals are maintained for uncertain tax positions. 

Accounting Pronouncements
Accounting Standards Adopted
In February 2013 the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2013-02, 
"Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (AOCI)" (ASU No. 2013-02).  ASU No. 
2013-02 requires that an entity present, either on the face of the statement where net income is reported or in the notes, the effect 
of significant reclassifications out of AOCI to net income when GAAP requires that the amount be reclassified in its entirety to 
net income.  For amounts not required to be entirely reclassified to net income, ASU No. 2013-02 requires the cross-referencing 
of these amounts to other disclosures that provide detail about these amounts.  This guidance, required to be applied prospectively, 
was effective for the Company on February 1, 2013.   The adoption of this guidance had no effect on the Company's consolidated 
financial position, results of operations or cash flows as it is disclosure-only in nature. 

Pending Accounting Standards
In January 2014 the FASB issued ASU No. 2014-05,  "Service Concession Arrangements" (ASU No. 2014-05).  ASU No. 2014-05 
specifies that an operating entity entering into a service concession arrangement with a public-sector entity grantor within the 
scope  of  this  guidance  should  not  account  for  such  arrangement  as  a  lease  in  accordance  with  FASB Accounting  Standards 
Codification Topic 840,  "Leases."  This guidance is effective for annual periods beginning after December 15, 2014.  Early 
adoption is permitted.  The Company does not expect adoption of this guidance to have a material impact on its consolidated 
financial position, results of operations or cash flows.    

37

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

NOTE 2

SELECTED BALANCE SHEET INFORMATION

Following are the components of selected balance sheet items:

Accounts receivable, net:
Trade accounts
Allowance for doubtful accounts

Inventories:

Finished goods
In process
Materials

Other current assets:

Insurance policy benefit
Federal income tax receivable
Prepaid expenses and other

Property, plant and equipment, net:

Land
Buildings and improvements
Machinery and equipment
Accumulated depreciation

Other assets, net:

Investment in affiliate
Other, net

Accrued liabilities:

Salaries and benefits
Vacation
401(k) contributions
Insurance obligations
Warranties
Taxes - accrued and withheld
Acquisition-related contingent consideration
Other

Other liabilities:

Postretirement benefits
Acquisition-related contingent consideration
Deferred income taxes
Uncertain tax positions

2014

As of January 31,
2013

2012

$

$

$

$

$

$

$

$

$

$

$

$

$

$

54,962
(319)
54,643

7,232
2,131
45,502
54,865

733
1,197
1,358
3,288

2,077
66,278
114,345
(84,624)
98,076

3,684
224
3,908

1,858
3,700
727
2,428
2,525
1,743
890
2,377
16,248

7,998
2,457
3,526
6,557
20,538

$

$

$

$

$

$

$

$

$

$

$

$

$

$

56,508
(205)
56,303

8,571
2,675
34,943
46,189

860
—
936
1,796

2,077
52,936
101,645
(75,420)
81,238

4,063
206
4,269

4,265
4,025
520
2,506
1,888
1,392
712
1,884
17,192

8,072
2,359
2,453
5,818
18,702

$

$

$

$

$

$

$

$

$

$

$

$

$

$

60,929
(170)
60,759

7,094
6,105
41,557
54,756

1,873
—
1,030
2,903

2,077
36,952
89,919
(67,054)
61,894

4,409
155
4,564

5,541
4,387
966
2,789
1,699
2,596
3,266
1,749
22,993

7,348
7,655
4,518
4,946
24,467

38

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

NOTE 3

ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)

Other  comprehensive  income  refers  to  revenue,  expenses,  gains  and  losses  that  under  GAAP  are  recorded  as  an  element  of 
shareholders' equity but are excluded from net income. The changes in the components of accumulated other comprehensive 
income (loss) (AOCI) are shown below:

Cumulative
foreign currency
translation
adjustment

Postretirement
benefits

Total

Balance at January 31, 2011

$

183

$

(1,303) $

Other comprehensive (loss) before reclassifications
Amounts reclassified from accumulated other comprehensive
(loss) after tax benefit of $432
Balance at January 31, 2012

Other comprehensive (loss) before reclassifications
Amounts reclassified from accumulated other comprehensive
(loss) after tax benefit of $70
Balance at January 31, 2013

Other comprehensive (loss) before reclassifications
Amounts reclassified from accumulated other comprehensive
income after tax (expense) of ($183)

(38)

—

145

(3)

—

142

(424)

—

—

(804)

(2,107)

—

(130)

(2,237)

—

340

(1,120)

(38)

(804)

(1,962)

(3)

(130)

(2,095)

(424)

340

Balance at January 31, 2014

$

(282) $

(1,897) $

(2,179)

Postretirement benefit cost components are reclassified in their entirety from AOCI to net periodic benefit cost.  Net periodic 
benefit costs are reported in net income as “Cost of sales” or “Selling, general and administrative expenses” in a manner consistent 
with the classification of direct labor and personnel costs of the eligible employees.

NOTE 4

SUPPLEMENTAL CASH FLOW INFORMATION

Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses and other assets
Accounts payable
Accrued and other liabilities
Customer advances

Cash paid during the year for income taxes

Significant non-cash transactions:

Capital expenditures included in accounts payable

For the years ended January 31,

2014

2013

2012

$

$

$

$

1,297
(9,190)
(239)
(994)
(1,150)
(173)
(10,449)

20,002

1,083

$

$

$

$

4,362
8,567
976
(2,937)
(1,709)
(60)
9,199

26,697

2,196

$

$

$

$

(15,569)
(11,528)
(291)
(233)
4,578
(33)
(23,076)

16,782

984

39

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

NOTE 5

ACQUISITIONS OF AND INVESTMENTS IN BUSINESSES AND TECHNOLOGIES

Vista Research
In January 2012, the Company purchased  all the outstanding stock of Vista Research, Inc. (Vista) for a purchase price of $23,269, 
of which $12,000 was cash and $2,869 was an assumed line of credit paid by Raven at closing.  The fair value of contingent 
consideration and earn-outs comprised the remaining $8,400 of the purchase price.   Results of operations subsequent to the 
acquisition have been combined into the Aerostar Division. 

Vista is a leading provider of surveillance systems that enhance the effectiveness of radars using sophisticated algorithms.  Vista's 
smart sensing radar systems (SSRS) are employed in a host of advanced detection and tracking applications, including wide-area 
surveillance for the border patrol and the military.   This acquisition  allows  Raven to enhance its tethered aerostat security solutions 
within its Aerostar Division and positions the Company to meet growing global demand for low-cost detection and tracking systems 
used by government and law enforcement agencies.  

In connection with the stock purchase agreement, Raven agreed to pay an aggregate  $6,500 upon receipt and delivery of a specific 
quantity of SSRS orders by certain milestone dates.  Both of these milestones were met in fiscal 2013 and Raven paid the accrued 
contingent consideration of $6,500.   

Under the stock purchase agreement, the Company will also make annual payments based upon earn-out percentages on specific 
revenue streams for seven years after the purchase date, not to exceed $15,000.  The fair value of these contingent considerations 
is $3,347, of which $890 was classified in "Accrued liabilities" and $2,457 as "Other liabilities" in the Consolidated Balance Sheet 
for the year ended January 31, 2014.  At January 31, 2013, the fair value of the contingent consideration for the Vista acquisition 
was $3,071, of which $712 was classified as "Accrued liabilities" and $2,359  as "Other liabilities" in the Consolidated Balance 
Sheet for the year ended January 31, 2013.  At January 31, 2012, the fair value of the contingent consideration for the Vista 
acquisition was $8,400, of which $3,068 was classified as "Accrued liabilities" and $5,332  as "Other liabilities"  in the Consolidated 
Balance Sheet for the year ended January 31, 2012.  

The fair value of the business acquired was allocated to the assets acquired and liabilities assumed based on their estimated fair 
values. The excess of the fair value acquired over the identifiable assets acquired and liabilities assumed is reflected as goodwill. 
Goodwill recorded as part of the purchase price allocation was $11,497, all of which is tax deductible.  Goodwill resulting from 
this business combination is largely attributable to the experienced workforce of the acquired business and synergies expected to 
arise  after  integration  of Vista  products  into  existing Aerostar  products.  Identifiable  intangible  assets  acquired  as  part  of  the 
acquisition were $7,810, including definite-lived intangibles, such as customer relationships, proprietary technology and non-
compete agreements, with a useful life ranging from six to ten years. These intangible assets are being amortized on the basis of 
undiscounted cash flows over a weighted average period of 4.1 years.  

The total purchase price was allocated to the estimated fair values of assets acquired and liabilities assumed as follows:

Cash

Accounts receivable

Inventory

Other current and long-term assets

Property, plant and equipment, net

Goodwill

Existing technology

Customer relationships

Other intangibles

Current liabilities

Other liabilities

Total purchase price

$

320

2,375

264

3,342

834

11,497

4,300

3,260

250
(3,023)
(150)

$

23,269

Vista net sales and net loss recognized in fiscal 2012 from the acquisition date to January 31, 2012 were $631 and $(125), 
respectively.

40

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

The following pro forma consolidated condensed financial results of operations are presented as if the acquisition described above 
had been completed at the beginning of the period presented: 

Pro forma net sales

Pro forma net income attributable to Raven Industries, Inc.

Pro forma earnings per common share:

Basic

Diluted

 For the year ended
January 31,

2012

$

$

$

395,974

49,907

1.38

1.37

These pro forma consolidated financial results have been prepared for comparative purposes only and include certain adjustments, 
such as amortization and acquisition cost. The pro forma information does not purport to be indicative of the results of operations 
that actually would have resulted had the combination occurred at the beginning of each period presented, or of future results of 
the consolidated entities.

Equity Method Investment SST
In November 2009, the Company acquired a 20% interest in Site Specific Technology Development Group, Inc. (SST). SST is a 
privately held agricultural software development and information services provider. Raven and SST are strategically aligned to 
provide customers with simple, more efficient ways to move and manage information in the precision agriculture market. 

Changes in the net carrying value of the investment in SST were as follows:

Balance at beginning of year

Income from equity investment

Amortization of intangible assets

Dividend received

Balance at end of year

2014

As of January 31,
2013

2012

$

$

4,063

116
(495)
—
3,684

$

$

4,409

156
(477)
(25)
4,063

$

$

4,728

156
(475)
—

4,409

In October 2012, SST purchased approximately 10% of its outstanding common stock to be held as treasury stock.  The impact 
of this transaction on Raven's noncontrolling interest in SST and the carrying value of its investment was as follows: Raven's 
ownership interest in SST increased from 20%  to 22%; Raven's basis in the net assets at acquisition decreased by $525; and the 
basis in the technology-related assets and goodwill increased $117 and $408, respectively, with no net impact to the carrying value 
of the investment.

Ranchview
Pursuant  to  the  Company's  2009  purchase  of  substantially  all  of  the  assets  of  Ranchview  Inc.  (Ranchview),  a  privately  held 
Canadian corporation, Raven agreed to pay contingent consideration for future sales of Ranchview products up to a maximum of 
$4,000.    During  fiscal  2013,  the  Company  paid  $1,841  in  cash  to  the  previous  Ranchview  owner  for  an  early  buyout  of  the 
outstanding acquisition-related contingent liability.  This resulted in a gain of $508 which was included in Applied Technology 
operating income.   

41

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

NOTE 6

GOODWILL AND OTHER INTANGIBLES

Goodwill
The changes in the carrying amount of goodwill by reporting segment are shown below:

Balance at January 31, 2011

Acquired goodwill

Balance at January 31, 2012

Acquired goodwill

Balance at January 31, 2013

Acquired goodwill
Balance at January 31, 2014

$

Applied
Technology
9,892
$

—

9,892

—

9,892

—

$

9,892

$

Engineered
Films

Aerostar

Total

96

—

96

—

96

—

96

$

789

$

11,497

12,286

—

12,286

—

$

12,286

$

10,777

11,497

22,274

—

22,274

—
22,274

Intangible Assets
The following table provides the gross carrying amount and related accumulated amortization of definite-lived intangible assets: 

2014
Accumulated
Amount Amortization

Net

For the years ended January 31,

2013
Accumulated
Amount Amortization

Net

2012
Accumulated
Amount Amortization

Net

Existing technology

$ 7,840 $

(4,164) $ 3,676

$ 7,500 $

(3,375) $ 4,125

$ 7,500 $

(2,637) $ 4,863

Customer relationships

Other intangibles

Total

3,494

2,891

(525)

2,969

(1,380)

1,511

3,494

2,506

(300)

3,194

(1,144)

1,362

3,494

2,225

(155)

3,339

(1,015)

1,210

$ 14,225 $

(6,069) $ 8,156

$ 13,500 $

(4,819) $ 8,681

$ 13,219 $

(3,807) $ 9,412

The estimated future amortization expense for these definite-lived intangible assets, as well as definite-lived intangible assets 
held by SST, during the next five years is as follows:

Estimated amortization expense

$

2,230

$

2,429

$

2,256

$

1,634

$

840

2015

2016

2017

2018

2019

NOTE 7

EMPLOYEE POSTRETIREMENT BENEFITS

The Company has two 401(k) plans covering substantially all employees as of January 31, 2014.  One  plan, which covers the 
majority of employees, matches employee contributions up to 4%.  Under this plan all account balances and future contributions 
and related earnings can be invested in several investment alternatives as well as Raven's common stock in accordance with each 
participant's elections.  Participants' contributions to the 401(k) and the employer matching contributions are limited to 20% 
investment in Raven's common stock.  Participants may choose to make separate investment choices for current account balances 
and for future contributions. The other 401(k) plan was assumed as part of the Vista acquisition.  Contributions under this plan 
include a 3% annual contribution and may include additional discretionary contributions to the plan that are determined annually 
by  management.    Total  contribution  expense  to  such  plans  was  $2,412,  $2,021  and  $1,556  for  fiscal  2014,  2013  and  2012, 
respectively. 

42

 
 
 
 
 
    
 
(Dollars in thousands, except per-share amounts)   

In addition, the Company provides postretirement medical and other benefits to senior executive officers and senior managers. 
These plan obligations are unfunded.  The accumulated benefit obligation for these benefits is as follows:

Benefit obligation at beginning of year
Service cost
Interest cost
Actuarial (gain) loss and assumption changes
Retiree benefits paid

For the years ended January 31,
2013

2014

2012

$

$

8,307
202
348
(340)
(263)

$

7,560
187
335
433
(208)

5,969
121
334
1,363
(227)

Benefit obligation at end of year

$

8,254

$

8,307

$

7,560

The following tables set forth the plans pre-tax adjustment to accumulated other comprehensive income/loss:

Amounts not yet recognized in net periodic benefit cost:

Net actuarial loss

Transition obligation

Total pre-tax accumulated other comprehensive loss

Pre-tax accumulated other comprehensive loss - beginning of year related to
benefit obligation
Reclassification adjustments recognized in benefit cost:

Recognized net (loss)

Amortization of transition obligation

Amounts recognized in AOCI during the year:

Net actuarial (gain) loss

For the years ended January 31,

2014

2013

2012

$

$

$

$

$

$

2,918

—

2,918

3,441

(183)
—

(340)

$

$

$

3,441

—

3,441

3,241

(210)
(23)

3,218

23

3,241

1,957

(104)
(23)

433

1,411

Pre-tax accumulated other comprehensive loss - end of year related to benefit
obligation

$

2,918

$

3,441

$

3,241

The net actuarial gain for fiscal year 2014 was driven by an increase in the discount rate   The net actuarial loss in fiscal year 2013 
was driven by a decrease in the discount rate and demographic changes, partially offset by better than expected claims experience.  
The net actuarial loss in fiscal year 2012 was primarily caused by the decrease in discount rate. 

43

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

The liability and net periodic benefit cost reflected in the Consolidated Balance Sheets and Consolidated Statements of Income 
and Comprehensive Income were as follows:

Beginning liability balance
Net periodic benefit cost
Other comprehensive (income) loss

Total recognized in net and other comprehensive income
Retiree benefits paid

Ending liability balance

Current portion in accrued liabilities
Long-term portion in other liabilities

Assumptions used to calculate benefit obligation:

Discount rate
Wage inflation rate

Health care cost trend rates:

Health care cost trend rate assumed for next year
Ultimate health care cost trend rate
Year that the rate reaches the ultimate trend rate

For the years ended January 31,
2013

2012

2014

$

$

$
$

8,307
733
(523)

210
(263)

8,254

255
7,999

4.50%
4.00%

7.70%
5.00%
2025

$

$

$
$

7,560
755
200

955
(208)

8,307

235
8,072

4.25%
4.00%

8.10%
5.00%
2025

$

$

$
$

5,969
582
1,236

1,818
(227)

7,560

212
7,348

4.50%
4.00%

8.60%
5.00%
2025

The discount rate is based on matching rates of return on high-quality fixed-income investments with the timing and amount of 
expected benefit payments. No material fluctuations in retiree benefit payments are expected in future years. The total estimated 
cost to be recognized from AOCI into net periodic benefit cost over the next fiscal year is $153.

The assumed health care cost trend rate has a significant effect on the amounts reported.  The impact of a one-percentage point 
change in assumed health care rates would have the following effects: 

Effect on total of service and interest cost components

Effect on accumulated postretirement benefit obligation

NOTE 8 WARRANTIES

Changes in the warranty accrual were as follows:

Beginning balance
Acquired
Accrual for warranties
Settlements made (in cash or in kind)
Ending balance

January 31, 2014

One-percentage-
point increase

One-percentage-
point decrease

$

$

145

1,542

$

$

(107)
(1,198)

For the years ended January 31,

2014

2013

2012

$

$

1,888
—
4,561
(3,924)
2,525

$

$

1,699
—
2,968
(2,779)
1,888

$

$

1,437
192
3,010
(2,940)
1,699

44

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

NOTE 9

INCOME TAXES

The reconciliation of income tax computed at the federal statutory rate to the Company's effective income tax rate was as 
follows:

Tax at U.S. federal statutory rate
State and local income taxes, net of U.S. federal tax benefit
Tax benefit on qualified production activities
Tax credit for research activities
Other, net

For the years ended January 31,
2013

2012

2014

35.0%
1.5
(2.9)
(1.2)
0.2
32.6%

35.0%
1.6
(3.2)
(0.9)
(0.2)
32.3%

35.0%
1.0
(2.4)
(0.7)
0.2
33.1%

Significant components of the Company's income tax provision were as follows:

Income taxes:

Currently payable
Deferred expense (benefit)

For the years ended January 31,
2013

2014

2012

$

$

20,098
623
20,721

$

$

26,894
(1,803)
25,091

$

$

19,705
5,358
25,063

Deferred Tax Assets
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities 
for financial reporting purposes and the amounts used for income tax purposes. Significant components of the Company's deferred 
tax assets and liabilities were as follows:

Current deferred tax assets:
Accounts receivable
Inventories
Accrued vacation
Insurance obligations
Warranty obligations
Other accrued liabilities

Non-current deferred tax assets (liabilities):

Postretirement benefits
Depreciation and amortization
Uncertain tax positions
Share-based compensation
Other

Net deferred tax (liability) asset

2014

As of January 31,
2013

2012

$

$

111
583
1,032
567
898
181
3,372

2,799
(11,522)
2,219
2,309
669
(3,526)
(154)

$

$

70
507
1,118
576
661
175
3,107

2,826
(9,114)
1,969
1,613
253
(2,453)
654

$

$

58
452
1,248
559
595
387
3,299

2,571
(9,673)
1,673
981
(70)
(4,518)
(1,219)

Pre-tax book income for the U.S. companies and the Canadian subsidiary was $62,996 and $481, respectively.  As of January 31, 
2014, undistributed earnings of the Canadian subsidiary were considered to have been reinvested indefinitely and, accordingly, 
the Company has not provided United States income taxes on such earnings.

45

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

Uncertain Tax Positions
A summary of the activity related to the gross unrecognized tax benefits (excluding interest and penalties) is as follows:

Gross unrecognized tax benefits at beginning of year
Increases in tax positions related to the current year

Decreases as a result of lapses in applicable statutes of limitation
Gross unrecognized tax benefits at end of year

For the years ended January 31,
2013

2014

2012

$

$

4,213
795

(348)
4,660

$

$

3,567
993

(347)
4,213

$

$

3,112
699

(244)
3,567

During the fiscal year ended January 31, 2014, the only change to uncertain tax positions related to prior years resulted from the 
lapse of applicable statutes of limitation. The total unrecognized tax benefits that, if recognized, would affect the Company's 
effective tax rate were $3,029, $2,738 and $2,318 as of January 31, 2014, January 31, 2013 and January 31, 2012, respectively.
The Company does not expect any significant change in the amount of unrecognized tax benefits in the next fiscal year.

The Company recognizes interest and penalties accrued related to unrecognized tax benefits in income tax expense. At January 31, 
2014, January 31, 2013 and January 31, 2012, accrued interest and penalties were $1,897, $1,605 and $1,379, respectively. 

The Company files tax returns, including returns for its subsidiaries, with various federal, state and local jurisdictions. Uncertain 
tax positions are related to tax years that remain subject to examination. As of January 31, 2014, federal tax returns filed in the 
U.S., Canada and Switzerland for fiscal years ended January 31, 2009 through January 31, 2013 remain subject to examination 
by federal tax authorities. In state and local jurisdictions, tax returns for fiscal years ended January 31, 2006 through January 31, 
2013 remain subject to examination by state and local tax authorities.

NOTE 10 FINANCING ARRANGEMENTS

Raven has an uncollateralized credit agreement with Wells Fargo Bank, N.A. (Wells Fargo) providing a line of credit of $10,500 
with a maturity date of November 30, 2014, bearing interest at 1.5%  above the daily one-month London Inter-Bank Market Rate.  
Letters of credit totaling $850 have been issued under the line, primarily to support self-insured workers' compensation bonding 
requirements.  No borrowings were outstanding as of January 31, 2014, 2013 and 2012 and $9,650 was available at January 31, 
2014. There have been no borrowings under the credit line with Wells Fargo in the last three fiscal years.

In addition to providing the line of credit, Wells Fargo holds the majority of Raven's cash and cash equivalents. One member of 
the Company's Board of Directors is also on the Board of Directors of Wells Fargo & Company, the parent company of Wells 
Fargo. 

Raven assumed a revolving line of credit, in the amount of $2,869 as part of the Vista acquisition.   The outstanding balance on 
this line of credit was paid and subsequently closed in January 2012.  No additional borrowings were made under this line of credit 
prior to its being closed.   

The Company leases certain vehicles, equipment and facilities under operating leases. Total rent and lease expense was $2,395,  
$2,095 and $759 in fiscal 2014, 2013 and 2012, respectively.  

Future minimum lease payments under non-cancelable operating leases are as follows:  

Minimum lease payments                                              $   1,455      $   1,161      $      287      $      201      $        80      $        160

2015            2016            2017            2018            2019         Thereafter  

46

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

NOTE 11 SHARE-BASED COMPENSATION

At January 31, 2014, Raven had two shareholder approved share-based compensation plans, which are described below.  The 
compensation cost and related income tax benefit for these plans were as follows:

Share-based compensation cost
Tax benefit

For the years ended January 31,
2013

2014

2012

$

4,198
1,460

$

3,075
1,057

$

1,922
547

Share-based compensation cost capitalized as part of inventory is not significant.  

Equity Compensation Plans 
The Company reserved shares of its common stock for issuance to directors, officers, employees and certain advisors of the 
Company through incentive stock options and non-statutory stock options, stock appreciation rights, stock awards, restricted stock, 
restricted stock units (RSUs) and performance awards to be granted under the Amended and Restated 2010 Stock Incentive Plan 
(the Plan) which was approved by shareholders on May 22, 2012.    The aggregate number of shares initially available for which 
options may be granted under the Plan was 2,000,000.  As of  January 31, 2014, the number of  shares available for grant under 
the Plan was 900,761.  Option exercises under the Plan are settled in newly issued common shares.

The Plan is administered by the Personnel and Compensation Committee of the Board of Directors (the Committee), consisting 
of two or more independent directors of the Company.  Subject to the provisions set forth in the Plan, all of the members of the 
Committee shall be non-employee members of the Board of Directors.  The Committee determines the option exercise prices.  
The term of each grant is determined by the Committee.  The Committee may accelerate the exercisability of awards under the 
Plan or extend the term of such awards to the extent allowed by the Plan to a maximum term of ten years.  Two types of awards 
were granted under the Plan in fiscal 2014.

Stock Option Awards
On March 25, 2013, the Company granted 198,900 non-qualified stock options.   Options are granted with exercise prices not less 
than market value of the Company's common stock at the date of grant.  The stock options vest over a four-year period and expire 
after five years.  Options contain retirement and change-in-control provisions that may accelerate the vesting period.  The fair 
value of each option grant is estimated on the date of grant using the Black-Scholes option pricing model.  The Company uses 
historical data to estimate option exercises, employee terminations and volatility within this valuation model. 

The weighted average assumptions used for the Black-Scholes option pricing model by grant year are as follows: 

Risk-free interest rate
Expected dividend yield
Expected volatility factor
Expected option term (in years)

For the years ended January 31,

2014

2013

2012

0.59%
1.46%
41.39%
3.75

0.86%
1.33%
49.62%
3.75

0.67%
1.20%
51.44%
4.00

Weighted average grant date fair value

$

9.34

$

10.92

$

11.05

47

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

Outstanding stock options as of January 31, 2014 and activity for the year then ended are presented below:

Outstanding, January 31, 2013

Granted
Exercised
Forfeited
Expired

Outstanding, January 31, 2014

Outstanding exercisable, January 31, 2014

Number
of options

910,629
198,900
(158,971)
(4,425)
—
946,133

439,783

Weighted
 average
exercise
price

Aggregate
intrinsic
value

Weighted
average
remaining
contractual
term
(years)

$

$

$

23.36
32.85
14.28
23.34
—
26.88

23.06

$

$

10,003

6,327

2.63

1.93

The intrinsic value of a stock award is the amount by which the fair value of the underlying stock exceeds the exercise price of 
the award.  The total intrinsic value of options exercised was $3,019, $2,573 and $2,362 during the years ended January 31, 2014, 
2013 and 2012, respectively.  As of January 31, 2014, the total unrecognized compensation cost for non-vested awards was $3,216, 
net of the effect of estimated forfeitures. This amount is expected to be recognized over a weighted average period of 2.27 years.

Restricted Stock Unit Awards
The Company granted 25,540 time-vested RSUs to employees during the year ended January 31, 2014.  The fair value of a time-
vested RSU is measured based upon the closing market price of  the Company's common stock on the date of grant. Time-vested 
RSUs will vest if, at the end of the three-year period, the employee remains employed by the Company.  Dividends are cumulatively 
earned on the time-vested RSUs over the vesting period.

Activity for time-vested RSUs under the Plan in fiscal 2014 was as follows:

Outstanding, January 31, 2013

Granted

Vested

Forfeited

Outstanding, January 31, 2014

Cumulative dividends, January 31, 2014

Number
of restricted
stock units

Weighted
 average
grant date
fair value

31.66

32.85

—

32.24

32.32

$

$

20,640

25,540

—
(2,820)
43,360

903

The Company also granted performance-based RSUs during the year ended January 31, 2014.  The exact number of performance 
shares to be issued will vary from 0% to 150% of the target award, depending on the Company's actual performance over the 
three-year period in comparison to the target award based on return on sales (ROS), which is defined as net income divided by 
net sales.  The performance-based RSUs will vest if, at the end of the three-year performance period, the Company has achieved 
certain  performance  goals  and  the  employee  remains  employed  by  the  Company.    Dividends  are  cumulatively  earned  on 
performance-based RSUs over the vesting period.   

The fair value of the performance-based restricted stock units is based upon the closing market price of the Company's common 
stock on the grant date.  The number of restricted stock units granted is based on 100% of the target award.  The number of RSUs 
that will vest is determined by an estimated ROS target over the three-year performance period.  The estimated ROS performance 
used to estimate the number of restricted stock units expected to vest is evaluated at least quarterly.  The number of restricted stock 
units issued at the vesting date will be based on actual results.  

48

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

Activity for performance-based RSUs under the Plan in fiscal 2014 was as follows:

Outstanding, January 31, 2013

Granted

Vested

Forfeited

Performance-based adjustment

Outstanding, January 31, 2014

Cumulative dividends, January 31, 2014

Number
of restricted
stock units
expected to
vest

Weighted
 average
grant date
fair value

31.66

32.85

—

31.66

32.85

32.27

$

66,233

56,222

—
(562)
14,042

135,935

$

2,234

As of January 31, 2014, the total unrecognized compensation cost for nonvested RSU awards was $3,169 net of the effect for 
estimated forfeitures.  This amount is expected to be recognized over a weighted average period of 1.82 years.

Deferred Stock Compensation Plan for Directors
The Company reserves 100,000 shares of its common stock for issuance to certain members of its Board of Directors under the  
Deferred Stock Compensation Plan for Directors of Raven Industries, Inc. (the Director Plan).  The Director Plan is administered 
by the Personnel and Compensation Committee of the Board of Directors.  Under the Director Plan, any non-employee director 
receives a grant of a number of stock units as deferred compensation to be converted into common stock after retirement from the 
Board of Directors and may elect to have a specified percentage of their annual retainer converted to stock units.  Under the 
Director Plan, a stock unit is the right to receive one share of the Company's common stock as deferred compensation, to be 
distributed from an account established by the Company in the name of the non-employee director. Stock units have the same 
value as a share of common stock but cannot be sold. Stock units are a component of the Company's equity.  

Stock units granted under the Director Plan vest immediately and are expensed at the date of grant.  When dividends are paid on 
the Company's common shares, stock units are added to the directors' balances and a corresponding amount is removed from 
retained earnings. The intrinsic value of a stock unit is the fair value of the underlying shares. 

Outstanding stock units as of January 31, 2014 and changes during the year then ended are presented below:

Outstanding, January 31, 2013

Granted
Deferred retainers
Dividends

Outstanding, January 31, 2014

Number
of stock units
57,186
7,700
5,774
958
71,618

$

$

Weighted
 average
price

26.93
31.17
31.17
33.89
37.45

NOTE 12 NET INCOME PER SHARE

Basic net income per share is computed by dividing net income by the weighted average common shares and stock units outstanding. 
Diluted net income per share is computed by dividing net income by the weighted average common and common equivalent shares 
outstanding (which includes the shares issuable upon exercise of employee stock options, net of shares assumed purchased with 
the option proceeds), stock units and restricted stock units outstanding.  Performance share awards are included in the diluted 
calculation based upon what would be issued if the end of the most recent reporting period was the end of the term of the award. 
Certain outstanding options and restricted stock units were excluded from the diluted net income per-share calculations because 
their effect would have been anti-dilutive under the treasury stock method. For fiscal 2014, 2013 and 2012, 577,213, 397,600 and 
67,900 options, respectively, were excluded from the diluted net income per-share calculation.

49

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

Details of the computation are presented below:

Numerator:
Net income attributable to Raven Industries, Inc.

Denominator:

Weighted average common shares outstanding
Weighted average stock units outstanding
Denominator for basic calculation

Weighted average common shares outstanding
Weighted average stock units outstanding
Dilutive impact of stock options and RSUs
Denominator for diluted calculation

Net income per share - basic
Net income per share - diluted

For the years ended January 31,
2013

2014

2012

$

42,903

$

52,545

$

50,569

36,379,356
67,724
36,447,080

36,379,356
67,724
198,295
36,645,375

36,290,329
54,929
36,345,258

36,290,329
54,929
188,166
36,533,424

36,182,042
52,448
36,234,490

36,182,042
52,448
218,730
36,453,220

$
$

1.18
1.17

$
$

1.45
1.44

$
$

1.40
1.39

NOTE 13 BUSINESS SEGMENTS AND MAJOR CUSTOMER INFORMATION

The Company's reportable segments are defined by their product lines which have been grouped in these segments based on 
common technologies, production methods and inventories.  These segments reflect Raven's organization into two Raven divisions 
and the Aerostar subsidiary.  Raven's reportable segments are Applied Technology Division, Engineered Films Division and Aerostar 
Division.  Raven Canada, Raven GmbH, Raven Australia, and Raven Brazil are included in the Applied Technology Division.  
Vista and AIS are included in the Aerostar Division.   Substantially all of the Company's long-lived assets are located in the United 
States.

Applied  Technology  designs,  manufactures,  sells,  and  services  innovative  precision  agriculture  products  and  information 
management tools that help growers reduce costs, save time and improve farm yields around the world.  Their product families 
include  field  computers,  application  controls,  GPS-guidance  and  assisted-steering  systems,  automatic  boom  controls,  yield 
monitoring and planter and seeder controls, harvest controls, motor controls and an integrated RTK and information platform 
called Slingshot.  Applied Technology services include high-speed, in-field internet connectivity and cloud-based data management.   

Raven's Engineered Films Division manufactures high-performance plastic films and sheeting for major markets throughout the 
United States and abroad.  An important part of this business is highly technical, engineered geomembrane films that protect 
environmental resources through containment linings and coverings for energy, agriculture, construction and industrial markets.  

Aerostar designs and manufactures proprietary products including high-altitude balloons, tethered aerostats and radar processing 
systems. These products can be integrated with additional third-party sensors to provide research, communications and situational 
awareness to government and commercial customers.  Aerostar also produces products such as military parachutes, uniforms and 
protective wear as a contract manufacturing services provider as well as being a total solutions provider of electronics manufacturing 
services. 

Through Vista and AIS, Aerostar pursues potential product and support services contracts for agencies and instrumentalities of the 
U.S. government. Vista positions the Company to meet growing global demand for lower-cost detection and tracking systems used 
by government and law enforcement agencies.  As a leading provider of surveillance systems that enhance the effectiveness of 
radar using sophisticated algorithms, Vista products and services enhance Aerostar’s tethered aerostat security solutions.

The Company measures the performance of its segments based on their operating income excluding administrative and general 
expenses. The accounting policies of the operating segments are the same as those described in Note 1, Summary of Significant 
Accounting Policies. Other income, interest expense and income taxes are not allocated to individual operating segments, and 
assets not identifiable to an individual segment are included as corporate assets. Segment information is reported consistent with 
the Company's management reporting structure.

50

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

Business segment information is as follows:

APPLIED TECHNOLOGY DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization
ENGINEERED FILMS DIVISION
Sales
Operating income 
Assets
Capital expenditures
Depreciation and amortization
AEROSTAR DIVISION
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization
INTERSEGMENT ELIMINATIONS
Sales

Applied Technology Division
Engineered Films Division
Aerostar Division

$

$

$

$

$

Operating income
Assets
REPORTABLE SEGMENTS TOTAL
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization
CORPORATE & OTHER(a)
Operating (loss) from administrative expenses
Assets
Capital expenditures
Depreciation and amortization
TOTAL COMPANY
Sales
Operating income
Assets
Capital expenditures
Depreciation and amortization
(a)  Assets are principally cash, investments, deferred taxes and other receivables.

$

$

For the years ended January 31,
2013

2014

2012

$

$

$

$

$

$

$

170,461
57,000
93,395
9,324
4,332

147,620
18,154
71,602
6,681
5,808

90,605
7,816
63,017
7,507
2,616

(386)
(505)
(13,118)
(111)
(311)

394,677
82,859
227,703
23,512
12,756

(18,865)
74,116
7,189
1,439

394,677
63,994
301,819
30,701
14,195

$

$

$

$

$

$

$

171,778
59,590
84,224
10,780
3,874

141,976
25,115
65,801
11,539
5,814

102,051
10,341
60,689
2,081
2,272

(974)
(124)
(8,532)
(61)
(347)

406,175
94,985
210,367
24,400
11,960

(17,293)
62,843
5,275
1,138

406,175
77,692
273,210
29,675
13,098

145,261
49,750
73,872
11,971
2,571

133,481
21,501
65,100
10,937
4,313

107,811
18,308
72,089
4,105
1,684

(460)
(193)
(4,389)
(188)
(286)

381,511
89,371
210,775
27,013
8,568

(13,730)
34,928
2,002
700

381,511
75,641
245,703
29,015
9,268

Sales to a customer of the Engineered Films segment accounted for 13% and 11% of consolidated sales in fiscal years 2014 and 
2013, respectively and accounted for 2% and 3%  of consolidated accounts receivable at January 31, 2014 and January 31, 2013, 
respectively.

For fiscal 2012, one customer of the Aerostar segment and one customer of the Engineered Films segment each accounted for 10%  
of consolidated sales.  These customers comprised 10% and 1%, respectively, of consolidated accounts receivable at  January 31, 
2012.

51

 
 
 
 
 
    
(Dollars in thousands, except per-share amounts)   

Foreign sales are attributed to countries based on location of the customer. Net sales to customers outside the United States were 
as follows:

Canada
South America
Other foreign sales

Total foreign sales

United States

For the years ended January 31,
2013

2014

2012

$

$

16,141
22,090
7,662
45,893
348,784
394,677

$

$

20,640
14,984
13,630
49,254
356,921
406,175

$

$

15,237
12,360
11,312
38,909
342,602
381,511

ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures
Disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e) are our controls and other procedures 
that are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Securities 
Exchange Act of 1934 (the Exchange Act) is recorded, processed, summarized and reported within the time periods specified in 
the SEC's rules and forms.  Disclosure controls and procedures include, without limitation, controls and procedures designed to 
ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is accumulated 
and communicated to our management, including our Chief Executive Officer (CEO) and Chief Financial Officer (CFO), as 
appropriate to allow timely decisions regarding required disclosure.

As of January 31, 2014, the end of the period covered by this report, management evaluated the effectiveness of the Company's 
disclosure controls and procedures as of such date.  Based on their evaluation, the CEO and CFO have concluded that the Company's 
disclosure controls and procedures are effective as of January 31, 2014.

Management's Report on Internal Control Over Financial Reporting 
Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002,  the Company included management’s assessment of the design and 
effectiveness of its internal controls over financial reporting as part of this Annual Report on Form 10-K for the fiscal year ended 
January 31, 2014.  Management's report and the report of the Company's independent registered public accounting firm are included 
in Part II, Item 8. captioned “Management's Report on Internal Control Over Financial Reporting" and "Report of Independent 
Registered Public Accounting Firm” and are incorporated herein by reference.

Changes in Internal Control Over Financial Reporting
There were no changes in the Company's internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) 
under the Exchange Act)  that occurred during the quarter ended January 31, 2014, that have materially affected, or are reasonably 
likely to materially affect, the Company's internal control over financial reporting.

ITEM 9B. OTHER INFORMATION

Not applicable.

52

 
 
 
 
 
    
PART III

ITEMS 10,
11, 12, 13
and 14.

DIRECTORS,  EXECUTIVE  OFFICERS  AND  CORPORATE  GOVERNANCE;  EXECUTIVE 
COMPENSATION;  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND 
MANAGEMENT AND  RELATED  SHAREHOLDER  MATTERS;  CERTAIN  RELATIONSHIPS 
AND  RELATED  TRANSACTIONS  AND  DIRECTOR  INDEPENDENCE;  AND  PRINCIPAL 
ACCOUNTING FEES AND SERVICES

The Company will file a definitive proxy statement with the Securities and Exchange Commission pursuant to Regulation 14A 
under the Securities Exchange Act of 1934 (the “Proxy Statement”) relating to the Company's 2014 Annual Meeting of Shareholders.  
Information required by Items 10 through 14 will appear in the Proxy Statement and is incorporated herein by reference. 

53

                   
PART IV

ITEM 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULE

LIST OF DOCUMENTS FILED AS PART OF THIS REPORT

Financial Statements
See PART II, Item 8.

Financial Statement Schedule
Schedule II - Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange Commission 
are not required under the related instructions or are inapplicable and therefore have been omitted.

Exhibits
See index to Exhibits on the following page.

54

                   
Exhibit
Number

Description

2(a)

Stock Purchase Agreement, dated as of December 30, 2011, by and between Aerostar International, Inc. and Vista Applied 
Technologies Group, Inc. (incorporated herein by reference to Exhibit 2.1 of the Company's Form 8-K filed January 6, 2012). 

3(a) Articles  of  Incorporation  of  Raven  Industries,  Inc.  and  all  amendments  thereto  (incorporated  herein  by  reference  to  the 

corresponding exhibit of the Company's 10-K for the year ended January 31, 1989).

3(b) Amended and Restated Bylaws of Raven Industries (incorporated herein by reference to Exhibit B of the Company's definitive 

Proxy Statement filed April 12, 2012).

4(a) Raven  Industries  Inc. Amended and  Restated  2010  Stock  Incentive  Plan  filed  on  June,  11, 2012  as  Exhibit  4.1  to  Raven 

Industries, Inc. Registration Statement on Form S-8, and incorporated herein by reference).

10(a) Employment Agreement between Raven Industries, Inc. and Daniel A. Rykhus dated as of February 1, 2009 (incorporated 

herein by reference to Exhibit 10.1 of the Company's 8-K filed February 1, 2009). †

10(c) Employment Agreement between Raven Industries, Inc. and Lon E. Stroschein dated as of October 1, 2010 (incorporated by 

reference to Exhibit 10.1 of the Company's 8-K filed October 1, 2010). †

10(d) Employment Agreement between Raven Industries, Inc. and Anthony D. Schmidt dated as of February 1, 2012 (incorporated 

herein by reference to Exhibit 10.1 of the Company's 8-K filed February 1, 2012). †

10(e) Employment Agreement between Raven Industries, Inc. and Thomas Iacarella dated as of February 1, 2004 (incorporated 

herein by reference to the corresponding exhibit number of the Company's 10-K for the year ended January 31, 2004). †

10(f)

Schedule A to Employment Agreements between Raven Industries, Inc. and each of the following Senior Executive Officers:  
Daniel A. Rykhus and Thomas Iacarella (incorporated herein by reference to the corresponding exhibit number of the Company's 
10-K filed March 31, 2011). †

10(g) Change in Control Agreement between Raven Industries, Inc. and each of the following officers and key employees: Daniel 
A. Rykhus and Thomas Iacarella, dated as of January 31, 2008 (incorporated herein by reference to Exhibit 10.1 of the Company's 
8-K filed December 17, 2007). †

10(h) Raven Industries, Inc. 2000 Stock Option and Compensation Plan adopted May 24, 2000 (incorporated herein by reference to 

Exhibit A to the Company's definitive Proxy Statement filed April 19, 2000).†

10(i) Raven Industries, Inc. Deferred Compensation Plan for Directors adopted May 23, 2007 (incorporated herein by reference to 

Exhibit 10.1 of the Company's 8-K filed May 24, 2007). †

10(j) Employment Agreement between Raven Industries, Inc. and Matthew T. Burkhart dated February 1, 2010 (incorporated herein 

by reference to Exhibit 10.1 of the Company's 8-K filed February 2, 2010). †

10(k) Change in Control Agreement between Raven Industries, Inc. and Matthew T. Burkhart dated February 1, 2010 (incorporated 

herein by reference to Exhibit 10.3 of the Company's 8-K filed February 2, 2010). †

10(l) Change in Control Agreement between Raven Industries, Inc. and Lon E. Stroschein dated October 1, 2010 (incorporated 

herein by reference to Exhibit 10.3 to the Company's 8-K filed October 1, 2010). †

10(m) Schedule A to Employment Agreements between Raven Industries, Inc. and each of the following Senior Managers: Matthew 
T. Burkhart, Anthony D. Schmidt and Lon E. Stroschein (incorporated herein by reference to the corresponding exhibit number 
of the Company's 10-K filed March 31, 2011). † 

10(n) Change in Control Agreement between Raven Industries, Inc. and Anthony D. Schmidt dated February 1, 2012 (incorporated 

herein by reference to Exhibit 10.3 of the Company's 8-K filed February 1, 2012). †

10(o) Employment Agreement between Raven Industries, Inc. and  Janet L. Matthiesen (incorporated herein by reference to Exhibit 

10.1 of the Company's 8-K filed April 20, 2012). †

10(p)

Schedule A to  Employment Agreement between  Raven  Industries,  Inc.  and    Janet  L.  Matthiesen  (incorporated  herein  by 
reference to Exhibit 10.2 of the Company's 8-K filed April 20, 2012). †

10(q) Change in Control Agreement between Raven Industries, Inc. and  Janet L. Matthiesen (incorporated herein by reference to 

Exhibit 10.3 of the Company's 8-K filed April 20, 2012). †

10(r) Employment Agreement between Raven Industries, Inc. and  Stephanie Herseth Sandlin dated August 27, 2012 (incorporated 

herein by reference to Exhibit 10.1 of the Company's 10-K filed March 29, 2013). †

10(s)

Schedule A to Employment Agreement between Raven Industries, Inc. and Stephanie Herseth Sandlin dated August 27, 2012
(incorporated herein by reference to Exhibit 10.2 of the Company's 10-K filed March 29, 2013). †

10(t) Change  in  Control  Agreement  between  Raven  Industries,  Inc.  and  Stephanie  Herseth  Sandlin  dated  August  27,  2012 

(incorporated herein by reference to Exhibit 10.3 of the Company's 10-K filed March 29, 2013). †

21

Subsidiaries of the Registrant.

23 Consent of Independent Registered Public Accounting Firm.

31.1 Certification of Chief Executive Officer Pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant 

to Section 302 of the Sarbanes-Oxley Act of 2002.

55

                   
31.2 Certification of Chief Financial Officer Pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant 

to Section 302 of the Sarbanes-Oxley Act of 2002.

32.1 Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to  Section 906 of the Sarbanes-

Oxley Act of 2002.

32.2 Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to  Section 906 of the Sarbanes-

Oxley Act of 2002.

101.INS XBRL Instance Document

101.SCH XBRL Taxonomy Extension Schema

101.CAL XBRL Taxonomy Extension Calculation Linkbase

101.DEF XBRL Taxonomy Extension Definition Linkbase

101.LAB XBRL Taxonomy Extenstion Label Linkbase

101.PRE XBRL Taxonomy Extension Presentation Linkbase

† Management contract or compensatory plan or arrangement.

56

                   
SIGNATURES

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the undersigned, thereunto duly authorized.

RAVEN INDUSTRIES, INC.

(Registrant)

By: /s/  DANIEL A. RYKHUS
Daniel A. Rykhus
President and Chief Executive Officer

Date:  March 31, 2014

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 
on behalf of the Registrant and in the capacities and on the dates indicated.

/s/  DANIEL A. RYKHUS

Daniel A. Rykhus
President and Chief Executive Officer

(principal executive officer) and Director

/s/ THOMAS IACARELLA

Thomas Iacarella
Vice President and Chief Financial Officer

(principal financial and accounting officer)

/s/ THOMAS S. EVERIST

Thomas S. Everist
Chairman of the Board

/s/  MARK E. GRIFFIN

Mark E. Griffin
Director

/s/ KEVIN T. KIRBY

Kevin T. Kirby
Director

/s/ MARC E. LEBARON

Marc E. LeBaron
Director

/s/ JASON M. ANDRINGA

/s/ CYNTHIA H. MILLIGAN

Jason M. Andringa
Director

Cynthia H. Milligan
Director

Date:  March 31, 2014

57

                   
 
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

for the years ended January 31, 2014, 2013 and 2012 
(in thousands)

Column A

Column B

Column C

Additions

Column D

Column E

Description
Deducted in the balance sheet from the asset to which it
applies:
Allowance for doubtful accounts:
Year ended January 31, 2014
Year ended January 31, 2013
Year ended January 31, 2012

Note: 

Balance at
Beginning
of Year

Charged to
Costs and
Expenses

Charged to
Other
Accounts

Deductions
From
Reserves (1)

Balance at
End of Year

$
$
$

205 $
170 $
300 $

129 $
355 $
(91) $

— $
— $
— $

15 $
320 $
39 $

319
205
170

(1)  Represents uncollectable accounts receivable written off during the year, net of recoveries.

58

                   
 
 
InveSTOR InFORMaTIOn

annual Meeting

May 22, 2014, 9:00 a.m. CDT

Hilton Garden Inn Downtown 

201 E. 8th Street

Sioux Falls, SD 57103

dividend Reinvestment Plan

Stock Transfer agent & Registrar

Wells Fargo Bank, N.A.

P.O. Box 64854

St. Paul, MN 55164-0854

Phone: 800-468-9716

Website: www.shareowneronline.com

Raven Industries, Inc. sponsors a Dividend 

Inquiries 

Reinvestment Plan so shareholders can purchase 

Mail to: 

Raven Industries, Inc.

additional Raven common stock without paying any 

brokerage commission or fees. For more information 

Investor Relations

P.O. Box 5107

on how you can take advantage of this plan, contact 

Sioux Falls, SD 57117-5107

your broker, Raven’s stock transfer agent or write to our 

Investor Relations Department. Raven Industries does 

not offer a Direct Stock Purchase Plan.

Phone:  

605-336-2750

E-mail:  

irinfo@ravenind.com

affirmative action Plan

Raven Industries, Inc., and its U.S. subsidiaries are Equal 

Employment Opportunity Employers with approved 

affirmative action plans.

dividend Policy

Our policy is to return a substantial portion of earnings 

to shareholders through regular dividends. Each year 

our board of directors reviews Raven’s dividend and 

will increase it when the new level is sustainable. Fiscal 

2014 was the 27th consecutive year we raised our 

annual dividend.

Raven Website

www.ravenind.com

Independent Registered Public  

accounting Firm

PricewaterhouseCoopers LLP

Minneapolis, MN

Stock Quotations

Listed on the Nasdaq NGS Stock Market – RAVN

 
 
 
 
 
 
 
 
 
 
RAven IndustRIes

po Box 5 107

sIoux F Alls , sd 571 17-5107

www.RA venIn d.com