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RediShred Capital Corp.

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FY2011 Annual Report · RediShred Capital Corp.
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ANNUAL REPORT 
2011 

 
 
 
 
 
ANNUAL REPORT 

2011 

2011 HIGHLIGHTS 

Increased  year  over  year  system 
sales  by  15%  and  service  related 
system sales by 10%, total system 
sales in 2011 were $14.9 million. 
  Generated  $71,000  in  operating 
income  before  onetime  costs 
during the fourth quarter of 2011. 
  Generated $2,012,000 in revenue 
corporate 
and 
location 
(including 
income 
interest  related  to  the  purchase 
locations)  for  the  12 
of  the 
months  ended  December  31, 
2011. 

$364,000 

in 

  Our  Indianapolis,  IN  franchisee 
commenced  operations  during 
the  second  quarter  of  2011. 
Awarded  three  new  franchises  in 
the  fourth  quarter  of  2011  in 
Atlanta,  GA,  Phoenix,  AZ  and 
Dallas, TX. 

  Opened 

first 

international 
location,  in  Doha,  Qatar  in  the 
third quarter of 2011. 

SYSTEM SALES GROWTH (in millions - USD) 

                 CAGR 36% 

 $14.9  

 $12.9  

 $9.6  

 $8.6  

 $4.4  

2007 

2008 

2009 

2010 

2011 

SYSTEM SALES BY TYPE - 2011 

27% 

73% 

Service 

Recycling 

 
 
 
 
 
 
 
 
 
 
 
 
 
ANNUAL REPORT 

2011 

TO OUR SHAREHOLDERS 

On  behalf  of  the  Board  of  Directors,  I  am  pleased  to  present  the  2011  Annual  Report  for  Redishred 
Capital Corp. (“Redishred” or “Company”).  

Redishred is a publicly traded investment company listed on the TSX Venture Exchange focused on the 
document  shredding  and  recycling  industry.    Redishred  currently  owns  and  operates  the  PROSHRED® 
franchise system in the United States.   PROSHRED® is the pioneer of on-site document destruction and 
has 19 locations in operation throughout the United States and one location in operation in the Middle 
East.  

PROSHRED® is focused on maximizing revenue and profit growth by:  

(1)  Supporting our franchisees by facilitating programs aimed at growing their sales and in turn the cash 

flows generated.  

(2)  Expanding  our  location  footprint  in  North  America  by  way  of  continued  franchising  and  by 

conducting strategically located acquisitions. 

(3)  Increasing sales and marketing activities and focusing on route optimization in all locations.   

Our  management  team  is  committed  to  building  the  PROSHRED®  brand,  with  the  view  to maximizing 
shareholder return on investment.   

ABOUT PROFESSIONAL SHREDDING CORPORATION AND PROSHRED ® 

Professional Shredding Corporation (“PSC”) is a fully owned subsidiary of Redishred that franchises the 
right  in  the  United  States  and  internationally,  outside  of  Canada,  to  sell  on-site  services  for  the 
destruction  and  disposal  of  documents  and  other  sensitive  and  confidential  materials  under  the 
trademark PROSHRED®. Its customers are businesses, households and other organizations that  have a 
need to maintain the confidentiality of their proprietary information, whether for competitive reasons, 
to  comply  with  legal  requirements  or  otherwise.  The  PROSHRED®  system  allows  businesses  and 
individual customers to witness the destruction of their selected paper documents, computer disks, hard 
drives and other media that contain sensitive and confidential proprietary information.   

 
 
 
 
 
 
 
ANNUAL REPORT 

2011 

PROSHRED®  is  a  pioneer  in  the  onsite  document  destruction  industry,  commencing  operations  in 
Toronto  in  1986.  In  2008,  Redishred  purchased  PSC  and  the  brand  PROSHRED®  from  Heron  Capital 
Corporation. With this acquisition, Redishred immediately obtained a solid platform that could support 
future  footprint  growth  in  the  US  and  Internationally.    The  platforms  that  were  purchased  included, 
operating manuals, ISO manuals, software systems, and the sales and marketing materials.  

As  at  December  31,  2011,  PROSHRED®  has  16  operating  franchisees  and  3  corporate  locations  in  the 
United  States  as well  as  an  international  license  agreement  with  Averda  International  LLZ.  to operate 
throughout the Middle East region.  

Locations – World Wide 

30 

25 

20 

15 

10 

5 

0 

6 

6 

3 

13 

9

1 
3 

2 

16 

17 

16

16 

4 

5 

19 

2003 

2004 

2005 

2006 

2007 

2008 

2009 

2010 

2011 

F2012 

US Domestic - franchised 

US Domestic - corporate

International 

 
 
 
 
 
 
 
 
 
ANNUAL REPORT 

2011 

2011 SUCCESSES 

During the challenging economic environment of the last few years we saw opportunities to continue to 
grow our businesses, not only in the United States, but internationally. Some of our key successes from 
last year include: 

Increased year over year system sales by 15% versus the previous year; 
  Service related system sales increased by 10% versus the previous year; 
  Recycling related system sales increased by 31% versus the previous year; 
  Saved 328,000  trees by way of recycling shredded paper; 
  One new Franchisee commenced operations (Indianapolis); 
  Awarded three new franchises in Atlanta, Phoenix and Dallas; 
  Opened our first international location in Doha, Qatar, and 
  Generated  $2,012,000  in  revenue  and  $364,000  in  corporate  location  income  (including 
interest  related  to  the  purchase  of  the  locations)  for  the  12 months  ended  December  31, 
2011.  

Continued Growth in Service Revenue – The PROSHRED® system continued to grow in 2011, with total 
system sales growing at a rate of 15% over the previous year. More encouraging, service related system 
sales (revenues generated from providing secure shredding service to customers and does not include 
recycling  related  revenues)  grew  by  10%  over  the  prior  year.    This  strong  growth  in  service  related 
system sales is due to PROSHRED®’s focus on strong customer service and education of clients on the 
security benefits of using the PROSHRED® service on a regular basis. It is PROSHRED®’s plan to continue 
building service related revenue by focusing on client  education at the local level, by way of initiating 
new  outbound  lead  generation  programs  and  by  enhancing  our  web  presence  in  the  areas  of  social 
media and search engine optimization. 

Quality  and  Brand  –  PROSHRED®  continues  to  be  the  only  national  onsite  document  destruction 
company in the United States to be ISO 9001 - 2008 certified for international standards in quality and 
customer  satisfaction,  this  certification  was  renewed  in  2011.  In  addition,  all  of  our  franchise  and 
corporate locations in operation more than one year are NAID AAA certified. 

Commitment to Communities and the Environment – PROSHRED®’s core values include commitment to 
the  communities  we  serve  and  a  commitment  towards  a  cleaner  and  greener  environment.    During 
2011,  PROSHRED®  franchisees  and  corporate  locations  conducted  146  community  shredding  events.  

 
 
 
 
 
 
ANNUAL REPORT 

2011 

These  events  are  aimed  at  educating  consumers  on  the  serious  ramifications  of  identity  theft  while 
simultaneously  allowing  consumers  to  destroy  their  confidential  documents  on  site.    Our  community 
shredding events are often conducted in association with local charities raising funds for their worthy 
causes.    An  important  byproduct  of  the  PROSHRED®  service  is  the  shredded  paper,  all  paper  that  is 
shredded  is  also  recycled,  and  as  a  result,  PROSHRED®  locations  shred  21,900  tons  of  paper  in  2011, 
saving 328,000 trees.   

2011 CHALLENGES 

Paper Prices – During the first three quarters of 2011, driven by overseas demand, recycled paper prices 
continued to increase to near record highs (close to $250 per ton). This dramatic price increase caused 
increased price competition as some competitors reduced prices for the service as they relied heavily on 
revenues from the recycled products. PROSHRED®’s response to this challenge has been and will be to 
focus  its  sales  strategy  on  building  strong  route  densities.  By  building  strong  route  densities,  we  can 
increase  our  truck  utilization,  thereby  reducing  our  cost  per  stop  and  remaining  competitive  during 
upward paper pricing cycle.   In the last  quarter  of  2011,  paper  prices  fell by more  than $100 per ton, 
driven by reduced demand in both overseas and domestic markets. This reduction in paper prices was 
offset by slightly stronger prices for our unscheduled and one-time purge services.  

PROSHRED®  remains  committed  to  our  core  values  of  honesty  and  transparency  in  our  pricing 
communications  with  our  customers,  as  a  result  we  do  not  typically  include  fuel,  insurance  or 
administrative surcharges in the price of our on-site shredding services. 

Franchise Development – The PROSHRED® franchise model is capital intensive, as it requires significant 
investment in  equipment and human resources to launch.  The typical franchisee candidate has a net 
worth  of  at  least  $1M.    The  United  States  credit  markets  continue  to  be  poor,  restricting  access  to 
capital for potential franchisees, hence reducing the pool of qualified candidates.  In order to respond to 
this situation,  PROSHRED® has implemented a temporary discount on initial franchise fees in order to 
reduce  the  amount  of  cash  required  to  enter  the  system  for  qualified  candidates.  In  addition  to  the 
franchise fee incentives, PROSHRED® management continues to work with various financing brokers and 
advisors with the goal to open new financing channels for new and existing franchisees. 

 
 
 
 
 
 
 
ANNUAL REPORT 

2011 

Litigation – Redishred has been working diligently to resolve the litigation brought against it by four of 
its  PROSHRED®  franchisees.    In  late  2010,  Redishred  purchased  the  Wisconsin franchise,  settling  their 
claim.  On January 1, 2012, Redishred purchased the New York City franchise, settling their claim against 
the Company. The Company has and will continue to work to resolve the remaining litigation in 2012. 

REDISHRED CAPITAL CORP AND PROSHRED ® MOVING FORWARD 

Industry Update 

The following highlights the shredding market in 2011: 

  The shredding market continues to be a $4 billion dollar market, of which 45% ($1.8 Billion) is 
outsourced  to  providers  like  PROSHRED®,  and  55%  ($2.2  Billion)  of  the  market  continues  to 
shred in-house or not at all. The market continues to grow at about 10% per annum. 

  The  shredding  market  is  highly  fragmented,  with  42%  of  the  market  being  serviced  by  the  5 
largest  operators.    58%  of  the  market  is  being  operated  by  independent  “mom  and  pop” 
operators, whose revenues are under $1.5 million per annum. 

  Future growth is anticipated to be driven by small and medium sized enterprises who have been 

late adopters of outsourced shredding services. 

Total Shredding Market 

Adoption by Business Size 

Total: $4 billion 

45% 

55% 

Outsourced 

In-house 

100% 

80% 

60% 

40% 

20% 

0% 

Using in house shredding 

10 or less  11 to 50  51 to 100 101 to 500  500 or 
more 

Source: BofAML Global Research estimates (2011), Morgan Stanley (2005), Northcoast Research (2011) 

 
 
 
 
 
 
 
  
 
 
 
ANNUAL REPORT 

2011 

Strategy 

PROSHRED® will spend the next fiscal year focusing on our core strategies as follows: 

  Continuing  to  enhance  the  PROSHRED®  system  with  the  view  of  increasing  franchisees’  sales 
and profits by providing sales and marketing support to all franchisees and corporate locations;  
  Recruiting and awarding new franchise locations in the United States by continuing to invest in 

franchise marketing activities and develop stronger relationships with business brokers; 

  Continuing  to  acquire  document  destruction  businesses  in  strategically  located  markets  that 

generate recurring cash flows in select markets across the United States; 
Implement a new workflow management software with enhanced routing capabilities; 

  By being involved in our communities by way of supporting local charities, conducting shredding 
events and continuing to recycle the paper and other materials collected and destroyed; and 
  Achieving  a  minimum  of  $1  million  in  earnings  before  interest,  taxes  and  depreciation  from 
existing corporate locations by increasing sales and marketing activities in the local market and 
by continued focus on route optimization. 

These activities are aimed at (1) increasing our national footprint in the United States, (2) continuing to 
grow  system  sales,  (3)  enhancing  Redishred’s  cash  flows,  and  (4)  contributing  to  the communities  we 
operate in. 

 
 
 
 
 
 
 
 
ANNUAL REPORT 

2011 

We believe that our strategy, combined with an improving US economy will allow us to continue to grow 
our revenue, expand our footprint via franchising and acquisitions and further move towards 
profitability.   

In closing, the management team of Redishred Capital Corp. would like to thank our hard working and 
dedicated  franchisees  and  employees for their efforts  and  support  in  growing  the  PROSHRED®  brand.  
Furthermore,  we  would  like  to  thank  our  board  of  directors,  shareholders,  suppliers  and  most 
importantly our customers for their ongoing support.  PROSHRED® continues to demonstrate that it is 
the system of choice for on-site document destruction, and we are looking forward to continuing our 
growth in 2012 and onwards. 

“Jeffrey Hasham” 

Jeffrey Hasham 

Chief Executive Officer 

 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Overview of the Structure of the MD&A 

The  following  management’s  discussion  and  analysis  (“MD&A”)  for  Redishred  Capital  Corp.  (the  “Company”  or 
“Redishred”)  has  been  prepared  by  management  and  focuses  on  key  statistics  from  the  consolidated  financial 
report  and  pertains  to  known  risks  and  uncertainties.  To  ensure  that  the  reader  is  obtaining  the  best  overall 
perspective,  this  MD&A  should  be  read  in  conjunction  with  material  contained  in  the  Company’s  audited 
consolidated  financial  report  for  the  year  ended  December  31,  2011  and  2010.  Additional  information  on 
Redishred,  including  these  documents  and  the  Company’s  2011  annual  report  are  available  on  SEDAR  at 
www.sedar.com. The discussions in this MD&A are based on information available as at April 30, 2012. 

Forward Looking Statements 

Certain  information  included  in  this  discussion  may  constitute  forward-looking  statements.  Often,  but  not  always, 
forward-looking reports can be identified by the use  of words such as “plans”, “expects” or “does not expect”, “is 
expected”,  “estimates”,  “intends”,  “anticipates”  or  “does  not  anticipate”,  or  “believes”,  or  variations  of  such  words 
and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur 
or be achieved. Forward-looking  reports involve known and  unknown risks, uncertainties  and other factors  which 
may  cause  the  actual  results,  performance  or  achievements  of  the  Company  to  be  materially  different  from  any 
future results, performance or achievements expressed or implied by the forward-looking statements.  

In  particular,  certain  reports  in  this  document  discuss  Redishred’s  anticipated  outlook  of  future  events.  These 
reports include, but are not limited to: 

(i) 

the Company’s ability to achieve certain levels of cash flow, which may be impacted by:  

a. 

the number of new franchises awarded,  

b. 

the size of the franchise territories awarded,  

c. 

the growth of the system sales achieved by existing and new locations,  

d. 

the economic circumstances in certain regions of the United States,  

e. 

the number and size of acquisitions, 

f. 

the growth of sales achieved in corporate locations, 

g. 

the level of corporate overhead, 

h. 

the outcome of current litigation, 

(ii) 

(iii) 

(iv) 

(v) 

(vi) 

franchise development or the awarding of franchises, which is subject to the identification and recruitment 
of  candidates  with  the  financial  capacity  and  managerial  capability  to  own  and  operate  a  Proshred 
franchise; 

acquisition activity may be impacted by the identification of appropriate assets and agreement of suitable 
terms;  

anticipated  system  sales  and  royalty  revenue  which  may  be  impacted  by  industry  growth  levels  which  to 
date have been driven by favourable legislation and favourable media coverage on the impacts of identity 
theft; 

recycling  revenues  may  be  impacted  by  commodity  paper  prices  which  will  vary  with  market  conditions; 
and 

the commencement of new franchise operations which may be delayed by the inability of the franchisee to 
comply with the franchise agreement terms and conditions post execution. 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

These  forward-looking  reports  should  not  be  relied  upon  as  representing  the  Company’s  views  as  of  any  date 
subsequent  to  the  date  of  this  document.  Although  the  Company  has  attempted  to  identify  important  factors  that 
could cause actual actions, events or results to differ materially from those described in forward-looking statements, 
there  may  be  other  factors  that  cause  actions,  events  or  results  not  to  be  as  anticipated,  estimated  or  intended. 
There  can  be  no  assurance  that  forward-looking  reports  will  prove  to  be  accurate,  as  actual  results  and  future 
events  could  differ  materially  from  those  anticipated  in  such  statements.  Accordingly,  readers  should  not  place 
undue  reliance  on  forward-looking  statements.  The  factors  identified  above  are  not  intended  to  represent  a 
complete list of the factors that could affect the Company.  

Non-GAAP Measures 

There are measures included in this MD&A that do not have a standardized meaning under International Financial 
Reporting Standards (“IFRS”) and therefore may not be comparable to similarly titled measures presented by other 
publicly traded companies. The Company includes these measures as a means of measuring financial performance. 

(cid:2)  System sales  are revenues generated by franchisees, licensees and corporately  operated locations.  The 
system  sales  generated  by  franchisees  and  licensees  drive  the  Company’s  royalty  and  information 
technology  fee  revenues.  The  system  sales  generated  by  corporate  locations  are  included  in  the 
Company’s revenues. 

(cid:2)  Same  store  system  sales  results  are  indicators  of  performance  of  franchisees,  licensee  locations  and 

corporately operated locations that have been in the system for equivalent periods in 2011 and 2010. 

(cid:2)  Corporate  operating  income  is  the  income  generated  by  corporately  operated  locations.    The  operating 
income generated is inclusive of depreciation on tangible equipment, primarily tucks and containers; it does 
not include amortization related to intangibles assets or allocations for corporate overhead. 

(cid:2)  Operating  income  (loss)  is  defined  as  revenues  less  operating  costs,  interest  expense,  depreciation  and 
amortization related to the tangible assets. Depreciation and amortization for intangible assets has not been 
included in this calculation. 

Basis of Presentation 

On  January  1,  2011,  under  Canadian  GAAP,  all  public  reporting  companies  in  Canada  were  required  to  adopt 
International  Financial  Reporting  Standards  (“IFRS”)  as  GAAP.    All  financial  information  reported  in  this  MD&A  is 
presented  under  IFRS  excluding  2009  information.  Please  refer  to  the  section  called  Adoption  of  International 
Financial  Reporting  Standards  on  page  20  of  this  MD&A  for  a  description  of  the  impact  of  adopting  IFRS  on  the 
Company. The Company’s presentation currency is the Canadian dollar. The functional currency of the Company’s 
foreign subsidiaries is the U.S. dollar, as it is the currency of the primary economic environment in which it operates. 

Overview of Redishred Capital Corp. 

Redishred  Capital  Corp.,  based  in  Mississauga,  Ontario,  Canada  operates  the  Proshred  franchising  business 
(defined  as  the  business  of  granting  and  managing  franchises  in  the  United  States  and  by  way  of  license 
arrangement in the Middle East) as well as corporate shredding businesses directly. The Company’s plan is to grow 
its business by way of both franchising and the acquisition and operation of document destruction businesses that 
generate  stable  and  recurring  cash  flow  through  a  scheduled  client  base,  continuous  paper  recycling,  and 
concurrent  unscheduled  shredding  service.  As  of  December  31,  2011  there  were  22  Proshred  locations  in  the 
United States comprised of 91.8 territories, and one international license to operate in the Middle East1. A territory in 
the United States is defined as a geographic area with 7,000 businesses having 10 or more employees. A franchise 
is defined  as the right, granted by the  Company,  to  operate a  Proshred business in  a certain geographic  area(s). 
During the  year ended December 31, 2011, the Company announced the addition of the Indianapolis, IN,  Atlanta, 
GA,  Phoenix,  AZ  and  Dallas,  TX  franchises  to  the  system.  These  franchises  comprise  2.6,  6.3,  4.2  and  6.3 
territories respectively. The Indianapolis franchise commenced operations in June of 2011 and the Atlanta, Phoenix 
and  Dallas  operations  are  expected  to  commence  in  the  first  quarter  of  2012.  The  Company  also  operates  the 
Syracuse, Albany and Milwaukee locations directly.  

2 

 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

In addition, the Middle East licensee currently has one location in operation in Doha, Qatar. On January 1, 2012, the 
Company purchased the Proshred New York City business from an existing franchisee and will operate the location 
directly in 2012.  

1  Middle  East  license  includes  Gulf  Cooperation  Council  countries  of  Saudi  Arabia,  Kuwait,  Bahrain,  Qatar,  The  United  Arab  Emirates,  the 
Sultanate of Oman and the Republic of Yemen, in addition to, the Eastern Mediterranean Levant Countries of Turkey, Syria, Lebanon, Palestine, 
Jordan, Iraq, and Egypt including the islands of Crete, Cyprus, Rhodes, Chios and Lesbos. 

The Company’s location list is as follows:    

No. 

Franchise locations  

Operating since 

Territories 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

8. 

9. 

10. 

11. 

12. 

13. 

14. 

15. 

16. 

SPRINGFIELD, MA 

TAMPA BAY, FL 

DENVER, CO 

CHARLOTTE, NC 

PHILADELPHIA, PA 

KANSAS CITY, MO 

NEW HAVEN, CT 

CHICAGO, IL 

RALEIGH, NC 

BALTIMORE, MD (includes Washington, DC) 

NEW YORK CITY, NY (includes Long Island, NY) 

MIAMI, FL 

N. VIRGINIA, VA 

ORANGE COUNTY, CA 

SAN DIEGO, CA 

INDIANAPOLIS, IN 

June 2003 

March 2004 

August 2004 

April 2006 

September 2006 

December 2006 

April 2007 

April 2007 

June 2007 

November 2007 
January 2008 (1) 

June 2008 

July 2008 

September 2009 

October 2010 

June 2011 

Franchises in operation 

2.3 

2.1 

3.8 

3.3 

5.0 

4.0 

3.6 

3.8 

4.7 

6.7 

11.3 

5.7 

3.8 

3.0 

2.9 

2.6 

68.6 

No. 

Corporate locations  

Operating since 

Territories 

17. 

18. 

19. 

SYRACUSE, NY 

ALBANY, NY 

MILWAUKEE, WI 

March, 2004(2) 
April, 2003(2) 

August 2003(2) 

Corporate locations in operation 

Grand Total 

2.5 

1.2 

2.7 

6.4 

75.0 

No. 

Pending franchise locations 

Expected Operation 

Territories 

20. 

21. 

22. 

ATLANTA, GA 

PHOENIX, AZ 

DALLAS, TX  

3 

January,  2012 

January,  2012 
1st quarter of 2012 

Pending  

6.3 

4.2 

6.3 

16.8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

No. 

International locations  

1. 

DOHA, QATAR  

Operating since 

September 2011 

Territories 

- 

No. 

Pending international locations  

Operating since 

Territories 

2. 

DUBAI, UAE 

January, 2012 

- 

(1) New York City was purchased by the Company on January 1, 2012, to be operated corporately. 
(2) Syracuse has been corporately operated since May 1, 2010; Albany has been corporately operated since July 1, 2010; Milwaukee has been 
corporately operated since January 1, 2011. 

Worldwide locations  

Operating Locations - World Wide

30

25

20

15

10

5

0

1

3

2

16

17

16

16

4

5

19

6

6

3

13

9

2003

2004

2005

2006

2007

2008

2009

2010

2011

F2012

US Domestic - franchised

US Domestic - corporate

International

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Performance Compared to 2011 Goals and Objectives  

In  the  Company’s  2010  Annual  Report,  management  stated  its  2011  goals  and  objectives.  A  review  of  the 
Company’s performance in meeting these goals and objectives is included below: 

2011 Goals and Objectives 

Performance to December 31, 
2011 

Comments  

Grow system sales from existing 
locations by 15% to $14.8M USD 
compared to 2010. 

Establish two new franchise 
locations. 

Redishred’s system sales from 
all locations grew by 15% over 
the year ended December 31, 
2010 to a total of $14.9M.  Same 
store system sales grew by 16% 
for the same period.  

During 2011, Redishred awarded 
four new franchise locations. On 
May 16, 2011, Redishred 
awarded the Indianapolis, IN 
franchise. During the 4th quarter 
of 2011, Redishred awarded the 
Atlanta, GA, Phoenix, AZ and 
Dallas, TX franchises. 

Establish two new corporate 
locations by way of acquisition or 
by way of starting new locations. 

Redishred had not conducted 
any acquisitions or initiated any 
new locations during the year 
ended December 31, 2011.   

Achieve a minimum of $450,000 
in EBITDA from existing 
Corporate locations (Syracuse, 
Albany and Milwaukee). 

Redishred earned $781,652 in 
EBITDA (and $364,201 in 
operating income) from its 
Corporate locations during the 
year ended December 31, 2011.  

Redishred attained the annual goal.  

Redishred has exceeded the annual 
goal.  

Redishred did not attain the annual 
goal of establishing two new 
corporate locations. Subsequent to 
year-end, on January 1, 2012, the 
Company completed the acquisition 
of the New York City business from 
an existing franchisee. The Company 
continues to monitor the industry for 
acquisition opportunities. 

The Company has exceeded the 
annual goal. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Goals and Objectives for 2012 

Management has set new objectives for 2012 as follows:  

1.  Grow system sales from existing locations by 10% over fiscal 2011 to a total of $16.4 million USD. 
2.  Award at least two franchise locations.  
3.  Conduct three acquisitions in 2012. 
4.  Generate $1 million in earnings before interest, taxes, depreciation and amortization (“EBITDA”) from our 

current corporate locations, Syracuse, Albany, Milwaukee and NYC. 

2012 Goals and Objectives  

Strategy for Achieving Goals  

Grow system sales from existing locations by 
10% to $16.4M USD compared to 2011.  

Award at least four franchise locations. 

Conduct three acquisitions in 2012.  

Provide sales support to all franchisees and corporate 
locations in their sales growth efforts. Sales support will 
include on-site field visits, lead generation programs and 
enhanced marketing tools. 

Continue to invest in franchise development marketing 
activities and develop stronger relationships with business 
brokers.  

Will actively contact small and medium size independent 
shredding operators with the view to purchase their 
operations.  

The Company will specifically target acquisitions in close 
proximity to existing corporate locations.  

Achieve a minimum of $1 million in EBITDA 
from existing Corporate locations (Syracuse, 
Albany, Milwaukee and New York City). 

Management will focus on two key areas that drive 
profitability, (1) increased sales and marketing activities in 
the local market and (2) continued focus on route 
optimization. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Overall Performance 

Selected Financial Data and Results of Operations 

The following table shows selected financial data for the years ended December 31, 2011, 2010 and 2009.  

For the years ended, 
(in CDN except where noted) 

December 31, 2011  December 31, 2010 
$ 

$ 

December 31, 2009(3) 
$ 

14,936,708 

12,937,195 

9,662,060 

3,379,383 

433,396 
934,192 

2,003,763 

355,413 
934,639 

Franchise related revenue 

1,367,588 

1,290,052 

968,827 

139,883 
828,944 

968,827 

- 
- 

- 

(1,884,664) 
- 
(210,000) 
(67,000) 

2,011,795 
(1,647,594) 

364,201 

(1,608,218) 
(121,612) 
(599,355) 
(103,320) 

713,711 
(635,983) 

77,728 

(1,571,196) 
(25,527) 
- 
(35,811) 

Franchise sales and revenue data: 

System sales (USD) 

Total Revenue  

Franchise and license fees 
Royalties and service fees 

Corporate location data: 

Corporate location revenue 
Corporate location costs(1) 
Operating income from corporate 

locations 

On-going operating costs 
Broker fees 
One-time costs(2) 
Bad debt expense  
Depreciation and 
    amortization- equipment  

(3,014) 

(6,520) 

(198,681) 

Total operating costs 

(2,435,519) 

(1,639,054) 

(2,360,345) 

Operating income (loss) 

(703,730) 

(278,725) 

(1,391,518) 

Net income (loss) 

(455,083) 

(274,100)(4) 

(2,003,043) 

Loss per share 

Total assets  

(0.02) 

(0.01) (4) 

      (0.09) 

9,006,024 

6,631,248(4) 

6,279,555 

Total non-current financial liabilities 

5,544,805 

2,790,000 

- 

(1)  Corporate  location  costs  include  operating  costs,  interest  expense  for  the  use  of  the  Company’s  line  of  credit  and  depreciation  and 

amortization on tangible assets. 

(2)  One-time costs incurred in 2011 are primarily legal fees related to the defence of the current franchisee litigation against the Company and 

accounting costs related to the adoption of IFRS. As of January 1, 2012, only two franchisees remained in the litigation. 

(3)  The year-ended December 31, 2009 is not reported under International Financial Reporting Standards.  
(4)  The  Company  has  restated  2010  net  loss,  loss  per  share  and  total  assets  as  the  Company  reversed  a  portion  of  impairment  originally 

incurred at the January 1, 2010 opening balance sheet. Further information can be found on page 21 under “Impact of adoption of IFRS.” 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

The Company operates the Proshred system, and derives revenues from franchise and other fees as well as royalty 
and  service  related  fees.  In  addition  to  operating  the  Proshred  franchise  system,  the  Company  operates  three 
corporate  locations  in  Syracuse,  Albany,  and  Milwaukee.  These  corporate  locations  generate  shredding  service 
revenue and recycling  revenue as well as incur costs related to the marketing to and servicing of customers.  The 
Company also incurs costs related to managing the Proshred system, including salaries and administration.   

Total Revenues 

Franchising and licensing:  

 3 months ended December 31 

12 months ended December 31 

2011 
$ 

2010 
$ 

% Ch 

2011 
$ 

2010 
$ 

%Ch 

Franchise and license fees 

371,381 

246,249 

51% 

433,396 

355,413 

22% 

Royalty and service fees 

229,033 

220,895 

4% 

934,192 

934,639 

0% 

Total franchise and license related 

revenue 

600,414 

467,144 

29% 

1,367,588 

1,290,052 

6% 

During  the  4th  quarter  of  2011,  the  Company  entered  into  three  franchise  agreements  to  operate  the  “Proshred” 
platform in Atlanta, GA, Phoenix, AZ and Dallas, TX. As a result, the Company earned $371,381 in franchise fees. 
The Company derives all franchise and license related revenues in US dollars which are translated at the average 
exchange  rate  for  the  period.  Royalties  and  service  fees  are  charged  for  use  of  the  trademarks  and  system, 
franchise and license fee revenue is generated when a franchise or license is awarded 

For the three months ended December 31, 2011, royalty and fee revenues were $598,085 USD. For the year ended 
December 31, 2011, royalty and fee revenues  were $1,383,078 USD. Total franchise and license related revenue 
for  the  year  ended  December  31,  2011  remained  consistent  with  the  prior  year  due  to  the  conversion  of  three 
franchise  locations  to  corporate  locations,  which  was  offset  by  the  increase  in  system  sales.  The  twelve  month 
average  depreciation  of  the  Canadian  dollar  versus  the  US  Dollar  also  impacted  the  total  franchise  and  license 
related revenue unfavourably.  

Corporate Operations:  

%Ch 

69% 

65% 

3 months ended December 31 

12 months ended December 31 

2011 
$ 

20101 
      $ 

2011 
$ 

20101 
$ 

%Ch 

Shredding services 

368,038 

218,401 

Recycling 

115,145 

69,734 

1,437,817 

544,373 

164% 

573,978 

169,338 

239% 

Total shredding related revenue 

483,183 

288,135 

68% 

2,011,795 

713,711 

182% 

1  The  results  for  the  three  and  twelve  months  ended  December  31,  2010  include  the  corporate  operations  of  Syracuse,  which  began  May  1, 
2010. Albany has been corporately operated since July 1, 2010; Milwaukee has been corporately operated since January 1, 2011. 

Shredding  service  and  recycling  revenue  is  generated  by  our  corporate  locations  in  Albany,  Syracuse  and 
Milwaukee. These revenues are generated in US dollars which are translated at the average exchange rate for the 
period.  For the three months ended December 31, 2011, shredding service and recycling revenues, denominated 
in  US  dollars  were  $470,465  USD.  For  the  twelve  months  ended  December  31,  2011,  shredding  service  and 
recycling revenues, denominated in US dollars were $2,034,582 USD. 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

System Sales 

Franchisees  and  corporate  locations  derive  revenue  by  providing  shredding  services  to  their  customers,  and  by 
selling recycled paper and other  recyclable by-products. These sales are commonly referred to as “system sales,” 
and are the key driver of royalty and service fee revenue. System sales are denominated and reported in US dollars 
during the reported periods as follows: 

3 months ended December 31 
2010 

2011 

%Ch 

12 months ended December 31 

2011 

2010 

%Ch 

Total operating locations at 

period end 

Territories 

19 

75.0 

18 

72.4 

Total system sales (USD) 

$ 3,474,657 

$ 3,253,687 

Total system sales (CDN) 

$ 3,555,269 

$ 3,297,840 

6% 

4% 

7% 

8% 

19 

75.0 

18 

72.4 

6% 

4% 

$ 14,936,708  $ 12,937,195 

15% 

$ 14,769,417  $ 13,335,014 

11% 

The following chart illustrates system sales growth by quarter since 2009.  

System Sales Growth

1Q09

2Q09

3Q09

4Q09

1Q10

2Q10

3Q10

4Q10

1Q11

2Q11

3Q11

4Q11

Total system sales - all locations

Total system sales - same stores

 4,500,000

 4,000,000

 3,500,000

 3,000,000

 2,500,000

 2,000,000

 1,500,000

 1,000,000

 500,000

 -

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

System Sales Quarter Over Quarter:  

System sales are broken into three categories, scheduled service sales, unscheduled service sales and recycling. 

System Sales by Quarter (USD)

$2,000,000

$1,800,000

$1,600,000

$1,400,000

$1,200,000

$1,000,000

$800,000

$600,000

$400,000

$200,000

$0

4Q09

1Q10

Scheduled

2Q10

3Q10

4Q10

1Q11

2Q11

3Q11

4Q11

Unscheduled

Recycling

Service related system sales, scheduled and unscheduled, were $2,641,341 for the fourth quarter of 2011, growing 
by $264,806 over the fourth quarter of 2010. Same store sales for the analysis above has not been broken out as 
only one new location was opened in each of 2010 and 2011. Their sales did not have a material impact. 

Scheduled sales: 

Scheduled  sales  are  defined  as  the  revenue  generated  from  customers  with  regular  service  that  may  occur  on  a 
weekly, bi-weekly, or monthly basis. Proshred sales and marketing strategies have been and continue to be focused 
on this particular sales category, as this provides our franchisees and corporate locations with stable and recurring 
cash flows. This resulted in continued growth in this category in the fourth quarter of 2011 versus the same quarter 
in 2010.  

3 months ended December 31 

2011 

2010 

$1,733,851 

$1,598,440 

%Ch 

8% 

12 months ended December 31 

2011 

2010 

%Ch 

$ 6,866,676 

$ 6,203,715 

11% 

Scheduled service sales 
(USD) 

Unscheduled sales: 

Unscheduled  sales  are  defined  as  the  revenue  generated  from  customers  who  have  one-time  or  seasonal 
requirements for document destruction. An example of unscheduled sales is when an accounting firm is required to 
destroy an abundance of confidential working papers and documents after their tax season.  

3 months ended December 31 

12 months ended December 31 

2011 

2010 

%Ch 

2011 

2010 

%Ch 

Unscheduled service sales  
(USD) 

$ 907,490 

$ 778,095 

17% 

$  3,565,415 

$ 3,285,974 

9% 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Recycling sales: 

Recycling  sales are  defined as the revenue generated from  the shredded paper and  other material that is  sold to 
various recycling companies. This sales category is driven by global supply and demand for shredded paper. From 
the last quarter of 2009 to the third quarter of 2011, prices for recycled paper products increased and grew to near 
record highs. During the fourth quarter of 2011, prices decreased substantially from the prior quarter’s record highs.    

3 months ended December 31 

2011 

2010 

Recycling sales (USD) 

$ 833,316 

$ 877,152 

Mix of business:  

%Ch 

(5)% 

12 months ended December 31 
2011 

2010 

%Ch 

$ 4,504,617 

$ 3,447,506 

31% 

Scheduled sales account for 46% of total sales for the twelve months ended December 31, 2011 and 50% of total 
sales for the fourth quarter of 2011. Unscheduled sales account for 24% of total sales for the twelve months ended 
December 31, 2011 and 26% of total sales for the fourth quarter of 2011. Recycling sales account for 30% of total 
sales for the twelve months ended December 31, 2011 and 24% of total sales for the fourth quarter of 2011.  

System Sales Mix
3 months ended December 31 2011

System Sales Mix
3 months ended December 31 2010

Scheduled

Unscheduled

Recycling

Scheduled

Unscheduled

Recycling

$ 833,316

$ 877,152

24%

26%

50%

27%

24%

49%

$ 907,490

$ 778,095

$ 1,733,851

$ 1,598,440

System Sales Mix
12 months ended December 31, 2011

System Sales Mix
12 months ended December 31, 2010

Scheduled

Unscheduled

Recycling

Scheduled

Unscheduled

Recycling

30%

24%

46%

$ 3,447,506

27%

25%

$ 6,866,676

$ 3,285,974

48%

$ 6,203,715

$ 4,504,617

$ 3,565,415

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

The system as a whole has continued to shred and recycle increased volumes of paper.  During the twelve months 
ended  December  31,  2011,  the  system  shredded  and  recycled  21,900  (20,400  –  December  31,  2010)  tonnes  of 
paper, which equates to 328,000 (306,500 – December 31, 2010) trees being saved. 

Recycling Revenue and Tonnage

4Q09

1Q10

2Q10

3Q10

4Q10

1Q11

2Q11

3Q11

4Q11

$1,600,000

$1,400,000

$1,200,000

$1,000,000

$800,000

$600,000

$400,000

$200,000

$0

4Q09

1Q10

2Q10

3Q10

4Q10

1Q11

2Q11

3Q11

4Q11

Total Tons

Recycling Revenue

Number of Trees Saved

1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11

 6,000

 5,000

r
e
p
a
P
f
o
s
n
o
T

 4,000

 3,000

 2,000

 1,000

 -

s
e
e
r
t

f
o
r
e
m
u
N

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Operating Expenses 

 3 months ended December 31 

12 months ended December 31 

2011 
$ 

2010 
$ 

%Ch 

2011 
$ 

2010 
$ 

%Ch 

Salaries 
General, administrative and 

marketing – on-going 

General, administrative and  
   marketing – one-time costs 

Bad debt expense  

Broker fees 

Depreciation and  
   amortization - equipment 

212,286 

207,172 

(2)% 

842,155 

876,349 

4% 

226,427 

202,704 

(12)% 

766,063 

694,847 

(10)% 

151,525 

59,341 

98,197 

- 

20,263 

- 

(100)% 

(193)% 

(100)% 

599,355 

103,320 

121,612 

- 

(100)% 

35,811 

(189)% 

25,527 

(376)% 

(2,539) 

2,328 

209% 

3,014 

6,520 

54% 

Total operating expenses  

745,237 

432,467 

(72)% 

2,435,519 

1,639,054 

(49)% 

Operating  expenses  for  the  twelve  months  ended  December  31,  2011  include  expenses  to  support  22  Proshred 
locations in operation, training and initial support for pending locations, the costs to develop new markets by way of 
franchising,  licensing  and  acquisition  and  the  amortization  of  office  equipment  and  furniture  and  fixtures.  Also 
included  in  operating  expenses  are  ongoing  stock  exchange  listing  and  regulatory  costs,  professional  services, 
occupancy costs and management salaries and benefits. The Company continues to closely monitor and control all 
operating expenses. General, administration and marketing costs have increased over 2010 on a quarterly and year 
to date basis, primarily as a result of increased accounting costs related to the adoption of IFRS and due to legal 
costs associated with the defence of the current litigation against the Company. 

Corporate Operations 

The  Company  operates  three  shredding  operations  in  Syracuse,  NY,  Albany,  NY  and  Milwaukee,  WI.  These 
locations  represent  the  Company’s  corporately  owned  and  operated  locations.    The  New  York  City  business  was 
acquired on January 1, 2012 and will be included in the Company’s 2012 results. 

3 months ended  
December 31 

12 months ended  
December 31 

% of 
revenue 

2011 
$ 

20101 
$ 

% of 
revenue 

% of 
revenue 

2011 
$ 

% of 
revenue 

20101 
$ 

368,038 
115,145 
483,183 

316,774 

166,411 

34,271 
78,240 

76% 
24% 
100% 

66% 

34% 

7% 

16% 

218,401 
69,734 

288,135 

231,462 

56,673 

34,246 
32,523 

76% 
24% 
100% 

80% 

20% 

12% 

11% 

1,437,817 
573,978 
2,011,795 

71% 
29% 
100% 

544,373 
169,338 

713,711 

77% 

23% 

100% 

1,230,143 

61% 

491,558 

781,652 

39% 

222,153 

130,536 
286,915 

6% 

14% 

71,343 
73,082 

69% 

31% 

10% 

10% 

53,900 

11% 

(10,096) 

(4)% 

364,201 

18% 

77,728 

11% 

Revenue: 
  Shredding service 
  Recycling 
Total revenue 

Operating costs 

EBITDA  

 Depreciation – tangible 

assets 

 Interest expense 

Corporate operating 

income 

1 The results for the three and twelve months ended December 31, 2010 include the corporate operations of Syracuse, which began 
May 1, 2010 and of Albany, which began July 1, 2010. 
13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

The following chart illustrates the last 7 quarters of results from the corporate locations: 

Corporate Store Income

$550,000

$500,000

$450,000

$400,000

$350,000

$300,000

$250,000

$200,000

$150,000

$100,000

$50,000

$0

-$50,000

-$100,000

Q2-2010 (1)

Q3-2010 (2)

Q4-2010

Q1-2011 (3)

Q2-2011

Q3-2011

Q4-2011

Revenue

Operating income (4)

(1) Syracuse, NY was purchased on April 30, 2010. 
(2) Albany, NY was purchased on June 30, 2010, operations did not commence until July 1, 2010. 
(3) Milwaukee, WI was purchased on December 31, 2010, operations did not commence until January 1, 2011. 
(4) Operating income is defined as revenue less operating costs, less depreciation associated with shredding trucks and other tangible assets utilized by the operation and interest expense. 

Operating income (loss)  

The  Company  posted  an  operating  loss  of  $80,292  for  the  three  months  ended  December  31,  2011  and  an 
operating  loss  of  $693,449  for  the  twelve  months  ended  December  31,  2011.  The  operating  loss  was  driven  by 
increased professional fees offset by the continued growth of the Company’s corporate locations, which have been 
accretive to Redishred’s cash flows. In addition to the cash generated from the corporate locations, the  Company 
generated additional revenues from awarding the Atlanta, GA, Phoenix, AZ and Dallas, TX franchises.  

3 months ended December 31 

2011 
$ 

2010 
$ 

%Ch 

12 months ended December 31 
%Ch 

2011 
$ 

2010 
$ 

Operating income (loss) 

(90,563) 

24,681 

(468)% 

(703,730) 

(278,725) 

(159)% 

Operating income (loss) – 

excluding one-time costs 

60,602 

24,681 

148% 

(101,952) 

(278,725) 

62% 

Foreign exchange 

Foreign exchange (gain) loss was as follows: 

3 months ended December 31 

2011 
$ 

2010 
$ 

%Ch 

12 months ended December 31 
%Ch 

2011 
$ 

2010 
$ 

Foreign exchange (gain) loss 

(130,580) 

186,464 

170% 

(66,163) 

143,600 

146% 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

All of Redishred’s revenues are denominated in US Dollars; this dependency on US dollar revenues causes foreign 
exchange  gains  when  the  Canadian  Dollar  depreciates  versus  the  US  Dollar  or  when  the  Company  incurs 
significant U.S. dollar costs. 

Interest income and expense 

Interest income is derived from cash savings accounts held by the Company and by way of finance income related 
to the financing of franchise fees. Interest expense is attributed to  the use  of the Company’s line of credit  facility, 
which bears interest at 10% per annum as well as interest on the loan agreements, which bears interest at 8.14% 
per annum. All interest costs have been attributed to the acquisition of corporate locations to date. 

3 months ended December 31 

12 months ended December 31 

2011 
$ 

2010 
$ 

%Ch 

2011 
$ 

2010 
$ 

%Ch 

Interest income 

586 

1,357 

(57)% 

2,946 

4,945 

(40)% 

Interest expense 

(78,240) 

(32,523) 

(141)% 

(286,915) 

(73,082) 

(293)% 

Depreciation and Amortization 

Depreciation  and  amortization  for  the  twelve  months  ended  December  31,  2011  can  be  broken  into  two  main 
classes,  (1)  related  to  the  purchase  of  PSC  and  the  Proshred  franchise  business  in  2008  and  (2)  the  assets 
purchased in relation to the Syracuse, Albany and Milwaukee corporate locations.  

Depreciation and Amortization 

Depreciation and amortization are as follows: 

Franchise and license 
operations 
Depreciation and amortization –

equipment  

Depreciation and amortization – 
   intangibles  

3 months ended December 31 

12 months ended December 31 

2011 
$ 

2010 
$ 

%Ch 

2011 
$ 

2010 
$ 

%Ch 

(2,539) 

1,630 

256% 

3,014 

6,520 

54% 

263,529 

69,242 

(273)% 

338,141 

276,967 

(22)% 

Depreciation and amortization   

260,990 

70,872 

260% 

341,155 

283,487 

20% 

Corporate operations 
Depreciation and amortization – 

equipment 

Depreciation and amortization –  
   intangibles  

34,271 

34,246 

0% 

130,536 

71,342 

(83)% 

41,021 

4,326 

(848)% 

158,553 

34,390 

(361)% 

Depreciation and amortization   

75,292 

38,572 

(95)% 

289,089 

105,732 

(173)% 

Total  

 330,762 

109,444 

202% 

630,244 

389,219 

62% 

For the three and twelve months ended December 31, 2011, depreciation and amortization of intangibles related to 
the franchise and license operations increased over the prior periods due to the reversal of a portion of impairment 
at  December  31,  2010.  An  impairment  loss  was  recorded  at  January  1,  2010  with  the  adoption  of  IFRS.  Refer  to 
page  21  under  the  “Impact  of  adoption  of  IFRS”  for  further  information.  For  the  three  and  twelve  months  ended 
December 31, 2011, depreciation and amortization related to corporate operations increased significantly as a result 
of the acquisition of the Milwaukee location on December 31, 2010.  

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Income Tax 

On March 17, 2008 the Company booked a future tax liability relating to the purchase of PSC and PFC. During the 
twelve  months  ended  December  31,  2011,  the  Company  booked  a  tax  recovery  of  $109,086.  The  recovery  is 
primarily  due  to  the  reversal  of  timing  differences  related  to  the  future  tax  liability  that  was  recorded  upon  the 
acquisition of PSC as well as the reversal of impairment of intangible assets.  

Net Income (Loss) 

Net income (loss) 
Net income (loss) – 

excluding one-time 
costs  

3 months ended December 31 

2011 
$ 

2010 
$ 

%Ch 

12 months ended December 31 
%Ch 

2011 
$ 

20101 
$ 

423,409 

213,022 

99% 

(455,083) 

(274,100) 

(66)% 

574,933 

213,022 

170% 

144,272 

(274,100) 

153% 

The Company posted a net income of $423,409 for the three months ended December 31, 2011 as a result of the 
reversal  of  a  portion  of  the  previous  impairment  related  to  intangible  assets  recorded  at  January  1,  2010  in  the 
amount  of  $836,919  offset  by  an  impairment  of  goodwill  of  $247,688  (2010  reversal  of  impairment  related  to 
intangible assets - $598,603). The Company also recorded a tax recovery of $109,086 in the fourth quarter of 2011. 
In addition, the increase in net income in the fourth quarter of 2011 versus the fourth quarter of 2010 was driven by 
franchise  fees  earned  from  three  new  franchisees  as  well  as  increased  growth  of  the  Company’s  corporate 
locations. For the twelve months ended December 31, 2011, the increase in net loss was attributable to increased 
professional fees related to the defence of the current litigation against the Company and accounting costs related 
to the conversion to IFRS. Refer to page 21 under the “Impact of adoption of IFRS” for further information. 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Selected Quarterly Results 

(in CDN except where 
noted) 

Q4 

$ 

2011 

Q3 

$ 

Q2 

$ 

Q1 

$ 

Q4 

$ 

2010 

Q3 

$ 

Q2 

$ 

Q1 

$ 

System sales (USD) 

3,474,657 

3,978,639 

3,951,035 

3,530,693 

3,253,687 

3,371,135 

3,202,222 

3,108,481 

Total Company revenue 

1,083,597 

757,315 

827,278 

711,192 

755,279 

670,695 

335,777 

242,013 

Franchise and license 
fees 

371,381 

- 

61,989 

- 

246,249 

109,164 

- 

- 

Royalty and service fees 

229,033 

243,535 

242,222 

219,428 

220,895 

236,639 

235,092 

242,013 

Total revenue from 
franchising and 
licensing 

600,414 

243,535 

304,211 

219,428 

467,144 

345,803 

235,092 

242,013 

On-going operating costs  

(495,516) 

(409,908) 

(391,075) 

(415,641) 

(432,367) 

(415,894) 

(412,077) 

(360,609) 

One-time costs  

(151,525) 

(315,541) 

(87,680) 

(44,609) 

Broker fees 

(98,197) 

- 

(23,406) 

- 

- 

- 

- 

(25,675) 

- 

- 

- 

- 

(745,237) 

(725,449) 

(502,161) 

(460,250) 

(432,367) 

(441,569) 

(412,077) 

(360,609) 

(144,823) 

(481,914) 

(197,950) 

(240,822) 

34,777 

(95,766) 

(176,985) 

(118,596) 

483,183 

513,780 

523,068 

491,764 

288,135 

324,892 

100,685 

Corporate locations costs 

(351,043) 

(321,058) 

(339,315) 

(349,262) 

(265,708) 

(213,409) 

(83,678) 

Interest expense 

(78,240) 

(70,322) 

(69,559) 

(68,795) 

(32,523) 

(31,361) 

(9,198) 

53,900 

122,400 

114,194 

73,707 

(10,096) 

80,122 

7,809 

- 

- 

- 

- 

60,602 

(43,973) 

3,925 

(122,506) 

24,681 

(15,644) 

(169,176) 

(118,596) 

324,925 

(312,605) 

(245,583) 

(330,908) 

196,369(1) 

(81,362) 

(222,006) 

(217,110) 

423,409 

(309,946) 

(244,583) 

(325,908) 

213,022(1) 

(60,006) 

(216,006) 

(211,110) 

574,933 

5,595 

(156,903) 

(281,297) 

213,022(1) 

(60,006) 

(216,006) 

(211,110) 

.01 

(.01) 

(.01) 

(.01) 

.01(1) 

(.00) 

(.01) 

(.01) 

(1)  The Company has restated 2010 net loss and loss per share as the Company reversed a portion of impairment at December 31, 2010. The 
impairment originally recorded at the January 1, 2010 opening balance sheet. Further information can be found on page 21 under “Impact 
of adoption of IFRS.” 

17 

Total operating     
 expenses 

Total operating income 
(loss) – franchising and 
licensing 

Corporate locations 
revenue 

Total operating income 
(loss) - corporate 

Total operating income 
(loss) – excluding one-
time costs 

Income (loss)  before 
taxes 

Profit (loss) attributable to 
owners of the parent 

Profit (loss) excluding 
one-time costs  

Basic and diluted net 
income (loss) per share 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

2011 

System  sales  experienced  double  digit  growth  in  2011  over  2010.    System  sales  have  been  driven  by  growth  in 
scheduled  sales  and  by  revenues  generated  from  the  recycling  of  the  paper  by-product.  As  shredding  customers 
are serviced during business days, the quarterly system sales are impacted by the number of business days in any 
given  quarter.  Therefore,  the  Company  experiences  higher  system  sales  and  related  royalty  fees  and  corporate 
revenues in the 2nd and 3rd quarters  of every  year  and lower system sales and  related royalty fees and corporate 
revenues in the 1st and 4th quarters of every year. The lower royalty fees in the 4th quarters of 2011 and 2010 have 
been offset by franchise fees collected related to awarding new franchisees or licensees. The quarterly reduction in 
royalty  revenues  in  2011  over  2010  were  driven  by  the  conversion  of  three  franchise  locations  to  corporate 
locations,  partially  offset  by  the  increase  in  system  sales.  For  the  4th  quarter  of  2011,  on-going  operating  costs 
related to franchising and licensing include bad debt expense of $59,341 related to one franchisee.   

2010 

System sales have seen upward momentum since the second quarter of 2009, due to continued growth in service 
related system sales, and due to very strong growth in recycling related system sales. The Company also operated 
two  corporate  locations,  resulting  in  increased  income  from  this  business  segment.  The  Company  in  2010  has 
continued  to  minimize  operating  overheads,  resulting  in  a  22%  reduction  in  costs  versus  fiscal  2009.  For  the 
majority of 2010, the Canadian dollar continued to strengthen versus the US dollar, resulting in tempered growth in 
royalty revenues reported versus 2009. 

Balance Sheet 

Working capital 

Total assets(1) 

Total liabilities(1) 

December 31, 2011 

 December 31, 2010 

$    2,982,233 

$    840,301 

9,006,024 

6,631,248 

6,726,456 

3,921,632 

The  Company  entered  into  a  line  of  credit  facility  on  November  27,  2009  for  a  maximum  amount  of  $4  million, 
repayable  on  November  27,  2014,  bearing  interest  at  a  fixed  rate  of  10%  per  annum,  and  secured  by  a  general 
security  agreement  over  the  Company’s  assets.  On  October  31,  2011,  the  line  of  credit  was  increased  to  $5.37 
million; all other terms of the agreement remained unchanged. On November 11, 2011, the Company entered into a 
loan and security agreement in the amount of $240,000 denominated in US dollars, repayable on a monthly basis 
until October 3, 2015. The loan bears interest at 8.14% per annum and is secured by two shredding vehicles. As of 
December 31, 2011, the Company has utilized $5.37 million of the line of credit to purchase the Syracuse, Albany 
and Milwaukee businesses in 2010 and the New York City business on January 1, 2012. In March 2012, the line of 
credit was increased by $0.63 million to $6.0 million; all other terms of the agreement remained unchanged.  

The Company issued no dividends during the year. 

(1)  The Company has restated 2010 total assets and total liabilities as the Company reversed a portion of impairment originally incurred at the 

January 1, 2010 opening balance sheet. Further information can be found on page 21 under “Impact of adoption of IFRS.” 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Financial Condition / Capital Resources / Liquidity  

As of December 31, 2011, the Company has working capital of $2,982,233 (December 31, 2010 - $840,301). The 
Company also has access to a $5.37 million line of credit, of which $5.37 million has been drawn as of December 
31, 2011. $2.5 million of the cash was used to purchase the New York City business from a current franchisee on 
January 1, 2012.  

The  Company  monitors  its  cash  balances  and  cash  flows  generated  from  operations  to  meet  its  requirements. 
Based  on  overall  cash  generation  capacity  and  overall  financial  position,  while  there  can  be  no  assurance, 
management believes the Company will be able to meet financial obligations as they come due over the next twelve 
months. During  2010, the  Company used $2.79 million of its  line of credit facility to acquire the  Syracuse, Albany 
and Milwaukee franchises, two shredding trucks and initial working capital for the acquired businesses. On October 
31, 2011, the line  of credit was increased to  $5.37 million and the funds  were used to acquire  the  New  York City 
franchise  on  January  1,  2012.  Subsequent  to  year-end,  in  March  2012,  the  line  of  credit  was  increased  by  $0.63 
million  to  $6.0  million.  The  line  of  credit  is  repayable  on  November  27,  2014  with  interest  payments  due  semi-
annually, all other terms of the agreement remained unchanged. The accounts payable, accrued liabilities and notes 
payable of $708,195 at December 31, 2011 (December 31, 2010 - $641,400) are due to be settled within one year 
from  the  balance  sheet  date.    It  is  management’s  plan  to  continue  its  core  business  strategy  of  (1)  conducting 
accretive acquisitions, and (2) continuing to franchise  in  the United  States.  The  Company estimates that  it  will be 
necessary to conduct one acquisition and to award between two and four new franchise locations over the next 12 
months  in  order  to  achieve  a  breakeven  level  of  cash-flows.  One-time  franchise  fees  from  new  franchises  have 
historically  generated between  $35,000 and $100,000 per franchise  location.  Additionally, new franchise  locations 
add to recurring royalty and fee revenues.   

The Company has the following lease commitments:  

Less than 1 year   

Between 1 and 5 years  

More than 5 years  

Total  

Capital Assets  

As at,  

$ 

156,372  

140,232 

- 

296,604 

December 31, 2011  December 31, 2010 

 % Ch  

$ 

$ 

Net book value  

            565,294  

660,506 

(14)% 

Capital  assets  (not  including  intangible  assets)  decreased  to  $565,294  as  a  result  of  additional  depreciation 
expense that was offset by the purchase of additional bins and shredding containers during the year.  

Off-Balance Sheet Financing Arrangements 

The Company has no off-balance sheet financing arrangements. 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Adoption of International Financial Reporting Standards  

Impact of Adoption of IFRS 

Redishred has adopted IFRS effective January 1, 2010 (the transition date) and has prepared its opening balance 
sheet  as at that date.  Prior to  the adoption of IFRS the  Company  prepared its financial  report  in accordance  with 
previous Canadian GAAP.  The Company’s consolidated financial report for the  year ended December 31, 2011  is 
the first annual financial report that complies with IFRS. 

IFRS  is  premised  on  a  conceptual  framework  similar  to  previous  Canadian  GAAP,  however,  there  are  significant 
differences  in  certain  matters  of  recognition,  measurement,  presentation  and  disclosures.  While  the  adoption  of 
IFRS  did  not  have  an  impact  on  Redishred’s  reported  net  cash  flows,  it  did  have  a  material  impact  on  the 
Company’s consolidated balance sheets and statements of income. 

The  three  months  ended  March  31,  2011  unaudited  consolidated  interim  financial  report  was  the  Company’s  first 
financial statements reported under IFRS. As these statements represented the Company’s initial presentation of its 
results and financial position in accordance with IFRS, the Company presented its opening IFRS balance sheet  at 
January  1,  2010.  In  addition,  the  Company  disclosed  the  equity  reconciliations  of  the  effect  of  the  transition  from 
Canadian  GAAP  to  IFRS  at  January  1,  2010,  March  31,  2010  and  December  31,  2010  as  well  as  the 
comprehensive loss reconciliation for the three months ended  March 31, 2010  and the  year ended December 31, 
2010.  At  December  31,  2011,  Redishred  re-stated  certain  balance  sheet  accounts  in  its  IFRS  balance  sheet  at 
January 1, 2010 and December 31, 2010 as well as its financial results for the year ended December 31, 2010. The 
impact and substance of the re-statement is described below.   

Balance Sheet Impact 

The most  significant  balance  sheet  impact  of  IFRS  relates  to  the  valuation  of  Redishred’s  tangible  and  intangible 
assets, and in particular the method of measuring impairment. Under previous Canadian GAAP, an impairment loss 
is recognized when the asset’s carrying amount is not recoverable and exceeds its fair value. The carrying amount 
is not recoverable if the carrying amount exceeds the sum of the undiscounted cash flows expected to result from its 
use and eventual disposition. The impairment loss is then measured as the amounts by which the carrying amount 
of a long-lived asset exceeds its fair value.   

Under IFRS, an impairment loss is the amount by which the carrying amount of an asset or a cash generating unit 
(“CGU”)  exceeds  its  recoverable  amount.  A  CGU  is  defined  as  the  smallest  group  of  assets  that  generates  cash 
inflows that are largely independent of the cash flows of other assets.  The recoverable amount is the higher of its 
fair value less costs to sell and its value-in-use.  If the recoverable amount is less than the carrying amount, then the 
carrying  amount  is  reduced  to  the  recoverable  amount.  The  cash  inflows  of  a  CGU  are  inflows  of  cash  and  cash 
equivalents  received  from  third  parties.  Impairment  losses  for  assets  other  than  goodwill  are  reversed  in  future 
periods  if  the  circumstances  that  led  to  the  impairment  no  longer  exist.  The  reversal  is  limited  to  restoring  the 
carrying  amount  such  that  it  does  not  exceed  the  carrying  amount  that  would  have  been  determined,  net  of 
amortization, had no impairment loss been recognized in prior periods.  

Redishred  measures  its  cash  flows  from  individual  franchisee  royalty  streams  and  from  individual  corporate 
locations.  Additionally,  IFRS  measures  the  recoverability  of  the  carrying  value  of  assets  using  discounted  cash 
flows.  As  a  result,  the  impact  of  this  accounting  change  resulted  in  a  $2,388,818  decrease  in  the  value  of 
Redishred’s tangible and intangible assets at the opening IFRS balance sheet date of January 1, 2010, which was a 
52% decrease in the carrying value under previous Canadian GAAP at December 31, 2009. In its interim unaudited 
financial  statements  for  the  3  months  ended  March  31,  2011,  Redishred  reported  a  decrease  in  the  value  of  its’ 
tangible and intangible assets of $3,150,000 at the opening IFRS balance sheet date.  

These changes to the opening balance sheet required a corresponding tax adjustment. The tax adjustment resulted 
in a $94,551 decrease in the Company’s future income tax liability as at January 1, 2010 compared to December 
31,  2009  under  previous  Canadian  GAAP.  In  its  first  quarter  2011  unaudited  financial  statements,  the  Company 
reported  a  $477,983  decrease  in  the  Company’s  future  income  tax  liability  at  January  1,  2010.  The  deferred  tax 
liability was originally recognized as the difference between the accounting value of the intangible assets and their 
related  tax  values.  The  change  in  the  impairment  of  intangible  assets  directly  impacted  the  corresponding  tax 
adjustment.   

20 

 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

The Company’s accounting for stock options was also impacted by the change to IFRS. The change  resulted in a 
$30,548 increase in contributed surplus at January 1, 2010. 

The  net  difference  of  these  adjustments  flowed  through  Shareholders’  Equity,  which  decreased  by  $2,294,268  at 
the transition date. Redishred’s previous deficit of $3,642,286 at December 31, 2009 was adjusted by $2,183,195, 
resulting  in  a  deficit  of  $5,825,481  under  IFRS  as  at  January  1,  2010.  In  its  first  quarter  2011  unaudited  financial 
statements, the Company reported a decrease of $2,672,017 to Shareholders’ Equity at the transition date and an 
adjustment  of  $2,560,943  to  the  deficit  at  December  31,  2009,  resulting  in  a  deficit  of  $6,203,229  at  January  1, 
2010.  

At December 31, 2010, the Company recovered $416,814 in depreciation recorded under previous Canadian GAAP 
as  a  result  of  the  impairment  loss  taken  at  the  opening  IFRS  balance  sheet.  In  its  2011  first  quarter  unaudited 
financial  statements,  Redishred  reported  a  $389,809  recovery  in  amortization  directly  a  result  of  the  previously 
reported impairment loss at January 1, 2010. 

At December 31, 2010,  the Company  assessed its  indicators for impairment and reversals  of previously  recorded 
impairment  and  determined  that  the  recoverable  amount  of  certain  CGUs  was  higher  than  their  carrying  amounts 
and recorded a reversal of impairment of intangible assets of $599,032. In its first quarter 2011 unaudited financial 
statements,  the  Company  did  not  report  a  reversal  of  impairment  of  intangible  assets.  The  reversal  of  previously 
recorded impairment and the recovery of  amortization directly  impacted the deferred tax liability. The deferred tax 
liability was increased by $47,422 at December 31, 2010. Redishred previously reported an increase of $40,487 to 
the deferred tax liability.  

Please refer to note 25 of Redishred’s 2011 audited consolidated financial statements for a reconciliation of equity 
from previous Canadian GAAP to IFRS as at January 1, 2010 and December 31, 2010.  

Income Statement Impact 

In adopting IFRS, Redishred restated its income statement for the year ended December 31, 2010. The accounting 
changes resulted in a net loss based under IFRS of $274,100, compared to a net loss of $1,217,490 under previous 
Canadian GAAP. This change was primarily attributable to a $416,814 decrease in amortization as a result of the 
impairment  impact  at  the  transition  date  as  well  as  an  increase  in  future  income  tax  expense  of  $47,558.  The 
Company  also  adjusted  its  share-based  payments  in  order  to  comply  with  IFRS  standards,  which  resulted  in  a 
$28,322  decrease  in  general  and  administrative  expense.  Lastly,  the  acquisition  costs  related  to  the  business 
combinations  entered  into  in  2010  were  expensed  rather  than  capitalized  as  previously  required  under  Canadian 
GAAP.  This  resulted  in  an  increase  in  general  and  administrative  expense  of  $53,352.  In  its  first  quarter  2011 
unaudited  financial  statements,  the  Company  reported  a  net  loss  based  under  IFRS  of  $890,614  due  to  the 
reduction of impairment loss determined at the opening balance sheet which directly impacted the amortization and 
deferred tax liability during the year ended December 31, 2010.  

Please  refer  to  note  25  of  Redishred’s  2011  audited  consolidated  financial  statements  for  a  reconciliation  of 
comprehensive loss as reported under previous Canadian GAAP to IFRS for the year ended December 31, 2010.  

Variability of Results with IFRS 

Redishred’s  consolidated  operating  results  may  vary  substantially  from  year  to  year  for  a  number  of  reasons, 
including  the  following:  the  current  economic  environment  including  volatility  of  currency  exchange  rates;  the 
change in value of stock-based compensation; changes in tax legislation or in the application of tax legislation; and 
activities  at  Redishred’s  operating  subsidiaries.  These  activities  may  include  the  purchase  of  businesses; 
fluctuations in customer demand and employee related costs; changes in the mix of revenue earned; changes in the 
financing of the business; impairments of goodwill, intangible assets or long lived assets; and litigation. 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Elections Applied in Adopting IFRS 

In  preparing  this  consolidated  financial  report  in  accordance  with  IFRS  1,  First-time  Adoption  of  International 
Financial  Reporting  Standards  (“IFRS  1”),  the  Company  has  applied  certain  of  the  optional  exemptions  from  full 
retrospective application of IFRS. The optional exemptions applied are described below. 

Business  combinations  –  IFRS  1  allows  for  the  guidance  under  IFRS  3  (revised),  Business  Combinations,  to  be 
applied  either  retrospectively  or  prospectively.  Redishred  has  elected  to  adopt  IFRS  3  (revised)  prospectively. 
Accordingly, all business combinations on or after January 1, 2010 will be accounted for in accordance with IFRS 3 
(revised). 

Cumulative translation differences – IAS 21, The Effects of Changes in Foreign Exchange Rates, requires an entity 
to determine the translation differences in accordance with IFRS from the date on which a subsidiary was formed or 
acquired. IFRS 1 allows cumulative translation differences for all foreign operations to be deemed zero at the date 
of  transition  to  IFRS,  with  future  gains  or  losses  on  subsequent  disposal  of  any  foreign  operations  to  exclude 
translation differences arising from periods prior to the date of transition to IFRS. Redishred deemed all cumulative 
translation differences to be zero on transition to IFRS. 

In  preparing  this  consolidated  financial  report  in  accordance  with  IFRS  1  the  Company  has  applied  certain 
mandatory  exceptions  from  full  retrospective  application  of  IFRS.  The  mandatory  exceptions  applied  from  full 
retrospective application of IFRS are described below. 

Estimates  –  Hindsight  is  not  used  to  create  or  revise  estimates. The  estimates  previously  made  by  the  Company 
under  Canadian  GAAP  will  not  be  revised  for  the  application  of  IFRS  except  where  necessary  to  reflect  any 
differences in accounting policies between IFRS and Canadian GAAP. 

Future Accounting Policy Changes  

The following revised standards and amendments are effective for annual periods  beginning on or after January 
1, 2013 with earlier application permitted unless otherwise noted. The Company has not yet assessed the impact 
of these standards and amendments or determined whether it will early adopt them. 

(i)  IFRS  9,  Financial  Instruments,  was  issued  in  November  2009  and  addresses  classification  and 
measurement of financial assets. It replaces the multiple category and measurement models in IAS 39 
for debt instruments with a new mixed measurement model having only two categories: amortized cost 
and fair value through profit or loss. IFRS 9 also replaces the models for measuring equity instruments. 
Such  instruments  are  either  recognized  at  fair  value  through  profit  or  loss  or  at  fair  value  through 
other  comprehensive  income.  Where  equity  instruments  are  measured  at  fair  value  through  other 
comprehensive  income,  dividends  are  recognized  in  profit  or  loss  to  the  extent  that  they  do  not  clearly 
represent a return of investment;  however,  other  gains  and  losses  (including  impairments)  associated 
with  such  instruments  remain  in  accumulated  comprehensive  income  indefinitely.  This  standard  is 
effective on or after January 1, 2015. 

Requirements for financial liabilities  were  added to IFRS  9 in October  2010  and they  largely carried 
forward  existing  requirements  in  IAS  39,  Financial  Instruments  –  Recognition  and  Measurement, 
except  that  fair  value  changes  due  to  credit  risk  for  liabilities  designated  at  fair  value  through  profit 
and loss are generally recorded in other comprehensive income.  

(ii) 

IFRS 10, Consolidated Financial Statements, requires an entity to consolidate an investee when it has 
power  over  the  investee,  is  exposed,  or  has  rights,  to  variable  returns  from  its  involvement  with  the 
investee and has the ability to affect those returns through its power over the investee. Unde r existing 
IFRS,  consolidation  is  required  when  an  entity  has  the  power  to  govern  the  financial  and  operating 
policies of an  entity so as to obtain benefits from its activities. IFRS 10 replaces  SIC-12, Consolidation—
Special Purpose Entities and parts of IAS 27, Consolidated and Separate Financial Statements. 

22 

 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

(iii)  IFRS 11, Joint Arrangements, requires a venturer to classify its interest in a joint arrangement as a joint 
venture  or  joint  operation.  Joint  ventures  will  be  accounted  for  using  the  equity  method  of  accounting 
whereas  for  a  joint  operation  the  venturer  will  recognize  its  share  of  the  assets,  liabilities,  revenue  and 
expenses  of  the  joint  operation.  Under  existing  IFRS,  entities  have  the  choice  to  proportionately 
consolidate or equity account for interests in joint ventures. IFRS 11 supersedes IAS 31, Interests in Joint 
Ventures, and SIC-13, Jointly Controlled Entities—Non-monetary Contributions by Venturers. 

(iv)  IFRS 12, Disclosure of Interests in Other Entities, establishes disclosure requirements for interests in 
other  entities,  such  as  subsidiaries,  joint  arrangements,  associates,  and  unconsolidated  structured 
entities.  The  standard  carries  forward  existing  disclosures  and  also  introduces  significant  additional 
disclosure that address the nature of, and risks associated with, an entity’s interests in other entities.  

(v) 

IFRS  13,  Fair  Value  Measurement,  is  a  comprehensive  standard  for  fair  value  measurement  and 
disclosure for use across all IFRS standards. The new standard clarifies that fair value is the price that 
would be received to sell an asset, or paid to transfer a liability in an orderly  transaction  between market 
participants, at the measurement date. Under existing IFRS, guidance on measuring and disclosing fair 
value is dispersed among the specific standards requiring fair value measurements and does not always 
reflect a clear measurement basis or consistent disclosures. 

(vi)  There have been amendments to existing standards, including IAS 27,  Separate Financial Statements 
(IAS  27),  and  IAS  28,  Investments  in  Associates  and  Joint  Ventures  (IAS  28).  IAS  27  addresses 
accounting  for  subsidiaries,  jointly  controlled  entities  and  associates  in  non -consolidated  financial 
statements. IAS 28 has been amended to include joint ventures in its scope and to address the changes 
in IFRS 10 – 13. 

(vii)  IAS  1,  Presentation  of Financial  Statements, has been amended to require entities to separate items 
presented in OCI into two groups, based on whether or not items may be recycled in the future. Entities 
that choose to present OCI items before tax will be required to show the amount of tax related to the two 
groups separately. 

(viii) 

IFRS  7,  Financial  Instruments:  Disclosures,  has  been  amended  to  include  additional  disclosure 
requirements in the reporting of transfer transactions and risk exposures relating to transfers of financial 
assets  and  the  effect  of  those  risks  on  an  entity’s  financial   position,  particularly  those  involving 
securitization  of financial  assets. The amendment  is  applicable for annual periods beginning on or after 
July 1, 2011, with earlier application permitted. 

Transactions with Related Parties 

Mr. Mark MacMillan, a Director of the Company is the owner of the Tampa, Florida Proshred franchise.  Included in 
accounts  and  notes  receivable  at  December  31,  2011,  is  $1,592  (December  31,  2010  -  $9,141)  due  from  the 
Director’s  franchise.    During  the  year  ended  December  31,  2011,  the  Company  earned  royalty  and  service  fee 
amounts of $87,165 (December 31, 2010 - $79,560) from the Director’s franchise. 

Included  in  selling,  general  and  administrative  expenses  for  the  year  ended  December  31,  2011  are  insurance 
premium amounts of $15,317 (December 31, 2010 - $16,929) paid to Alfred J. Bell & Grant Ltd, owned by a Director 
of the Company. 

All related party transactions have been recorded at their exchange amounts. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Risks and Uncertainties 

The Company’s financial performance is likely to be subject to the following risks: 

Competition 

The Company competes with numerous owners and operators in the document destruction business, some of which 
own  or  may  in  the  future  own,  businesses  that  compete  directly  with  the  Company  and  some  of  which  may  have 
greater resources. Direct competitors to the Company include Iron Mountain Incorporated, Recall, Shred-It America, 
Inc., Cintas, Brinks and other small, independent mobile shredding businesses. 

Negative Near-Term Cash Flow 

The  Company  is  still  in  its  early  stage  of  development  and  has  not  yet  reached  the  size  and  scale  to  generate 
sufficient  royalty  and  fee  revenues  to  produce  a  positive  cash  flow  from  its  franchise  system.    Accordingly,  the 
Company  may  require  additional  capital  to  operate  and  grow  so  as  to  reach  this  necessary  critical  mass.  
Additionally, the Company will continue to identify and evaluate other shredding businesses or related assets with a 
view  to  acquiring  such  businesses  or  assets  that  are  accretive  to  the  cash  flows  of  the  Company.    In  order  to 
complete these acquisitions, the Company may be required to seek additional financing. 

Franchising Strategy 

The  Company’s  business  strategy  involves  the  establishment  of  new  Franchises.  The  Company  may  not  be 
successful in establishing new Franchises and the failure to do so  will slow the  Company’s growth.  Furthermore, 
even if the Company were successful in establishing new Franchises, these new Franchises may fail to perform as 
expected  and  management  of  the  Company  may  underestimate  the  difficulties,  costs,  management  time  and 
financial and other resources associated with terminating these Franchises or ensuring their continued operation.  If 
the  new  Franchises  fail  to  perform  as  expected  or  incur  significant  increases  in  projected  costs,  the  Company’s 
revenues could be lower, and its operating expenses higher, than expected. 

Acquisition Strategy   

The  Company’s  business  strategy  involves  expansion  through  acquisitions  and  business  development  projects.  
These activities require the Company to identify acquisition or development candidates or investment opportunities 
that meet its criteria and are compatible with its growth strategy. The Company may not be successful in identifying 
document  destruction  businesses  that  meet  its  acquisition  or  development  criteria  or  in  completing  acquisitions, 
developments or investments on satisfactory terms.  Failure to complete acquisitions or developments will slow the 
Company’s  growth.    The  Company  could  also  face  significant  competition  for  acquisitions  and  development 
opportunities.  The Company may also require additional financing to conduct acquisitions. Some of the Company’s 
competitors have  greater financial resources than the  Company  and, accordingly, have  a greater ability  to borrow 
funds to acquire businesses.   

These competitors may  also be  willing and/or able to accept more risk than the  Company can prudently manage, 
including risks with respect to the geographic concentration of investments and the payment of higher prices.  This 
competition for investments may reduce the number of suitable investment opportunities available to the  Company, 
may increase acquisition costs and may reduce demand  for document destruction services in certain areas where 
the Company’s business is located and, as a result, may adversely affect the Company’s operating results.  

Corporate Locations 

The Company’s newly acquired businesses may fail to perform as expected and management of the Company may 
underestimate  the  difficulties,  costs,  management  time  and  financial  and  other  resources  associated  with  the 
integration of the acquired businesses.  In addition, any business expansions the Company undertakes is subject to 
a number of risks, including, but not limited to, having sufficient ability to raise capital to fund  future expansion, and 
having  sufficient  human  resources  to  convert,  integrate  and  operate  the  acquired  businesses.    If  any  of  these 
problems occur, expansion costs for a project will increase, and there may be significant costs incurred for projects 
that are not completed.   

24 

 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

In  deciding  whether  to  acquire  or  expand  a  particular  business,  the  Company  will  make  certain  assumptions 
regarding the expected future performance of that business.  If the Company’s acquisition or expansion businesses 
fail  to  perform  as  expected  or  incur  significant  increases  in  projected  costs,  the  Company’s  revenues  could  be 
lower, and its operating expenses higher, than expected. 

International Strategy  

The Company’s business strategy involves expansion into international markets through licensing. These activities 
require  the  Company  to  identify  international  candidates  and  meet  its  criteria  and  are  compatible  with  its  growth 
strategy.    The  Company  may  not  be  successful  in  identifying  licensees  that  meet  its  licensing  criteria.  Failure  to 
expand internationally will slow the Company’s growth. Additionally, the international licensee under the Companies 
current license agreement may fail to perform as expected and management of the  Company may underestimate 
the difficulties, costs, management time and financial and other resources associated with ensuring their continued 
growth. If the international licensee fails to perform as expected, the Company’s revenues could be lower.   
Currency Fluctuations 

The Company’s principal executive office is in Canada, all the directors and officers of the Company are Canadian 
and  many  significant  expenses  of  the  Company  are  in  and  will  be  for  the  foreseeable  future  in  Canadian  dollars, 
while revenues will be measured in US dollars or other currency.  Accordingly, the financial results of the  Company 
will be impacted by fluctuations in currencies and rates. 

Expansion to New Markets 

It  is  the  plan  of  management  to  continue  expanding  the  Proshred  Franchise  Business  in  the  United  States  and 
internationally including areas where customers are unfamiliar with the Proshred brand. The Company will need to 
build brand awareness in those markets through greater investments in advertising and promotional activity than in 
existing markets, and those activities may not promote the Proshred brand as effectively as intended, if at all.  Many 
of  the  United  States  and  international  markets  into  which  management  intends  to  expand  will  have  competitive 
conditions,  consumer  tastes  and  discretionary  spending  patterns  that  differ  from  existing  markets.    Franchises  in 
those markets may have lower sales and may have higher operating or other costs than existing Franchises.  Sales 
and profits at Franchises opened in new markets may take longer to reach expected levels or may never do so. 

Litigation   

The  Company  may  become  subject  to  disputes  with  employees,  franchisees,  customers,  commercial  parties  with 
whom  it  maintains  relationships  or  other  parties  with  whom  it  does  business.    Any  such  dispute  could  result  in 
litigation between the Company and the other parties.  Whether or not any dispute actually proceeds to litigation, the 
Company  may  be  required  to  devote  significant  resources,  including  management  time  and  attention,  to  its 
successful resolution (through litigation, settlement or otherwise), which would detract from management’s ability to 
focus on the Company’s business.  Any such resolution could involve the payment of damages or expenses by the 
Company,  which  may  be  significant.    In  addition,  any  such  resolution  could  involve  the  Company’s  agreement  to 
certain  settlement  terms  that  restrict  the  operation  of  its  business.  Further  details  on  pending  or  current  litigation 
may be found in note 20 to the 2011 audited financial statements. 

Use of estimates and judgements  

The  preparation  of  the  financial  report  in  conformity  with  IFRS  requires  management  to  make  estimates  and 
assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  and  the  reported  amounts  of  revenue  and 
expenses during the reporting period. Actual results could differ materially from those estimates and assumptions. 
These estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognized in the period in which the estimate is revised if the revision affects only that period or in the period of 
the revision and future periods if the revision affects both current and future periods.  

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Subjects  that  involve  critical  assumptions  and  estimates  and  that  have  a  significant  influence  on  the  amounts 
recognized in the consolidated financial report are further described as follows: 

i) Business combinations 

In  a  business  combination,  all  identifiable  assets,  liabilities  and  contingent  liabilities  acquired  are  recorded  at  the 
date of acquisition at their respective fair values, which represents a significant estimate. If any intangible assets are 
identified, depending on the type of intangible asset and the complexity of determining its fair value, an independent 
valuation expert may develop the fair value, using appropriate valuation techniques, which are generally based on a 
forecast of the total expected future net cash flows. These valuations are linked closely to the assumptions made by 
management  regarding  the  future  performance  of  the  assets  concerned  and  any  changes  in  the  discount  rate 
applied. In certain circumstances where estimates have been made, the Company may obtain third-party valuations 
of certain assets, which could result in an amendment of the fair value allocation.  

ii) Impairment  

The Company reviews goodwill at least annually and other non-financial assets when there is any indication that the 
asset  might  be  impaired.  The  determination  of  the  value  in  use  and  fair  value  of  a  CGU  to  which  goodwill  is 
allocated  to  involves  the  use  of  estimates  by  management.  The  Company  uses  discounted  cash  flow  based 
methods to determine these values. These discounted cash flow calculations typically use five-year projections that 
are  based  on  the  operative  plans  approved  by  management.  Cash  flow  projections  take  into  account  past 
experience  and  represent  management’s  best  estimate  of  future  developments.  Cash  flows  after  the  planning 
period  are  extrapolated  using  estimated  growth  rates.  Key  assumptions  on  which  management  has  based  its 
determination of fair value less costs to sell and value-in-use include estimated growth rates, discount rates, future 
cash flows, margins and tax rates. These estimates, including the methodology used, can have a material impact on 
the respective values and ultimately the amount of any impairment.  

Investor Relations Activities 

The Company does not have any investor relations arrangements. 

Share Data 

The Company’s authorized share capital is unlimited common shares without par value. As at December 31, 2011, 
there  were  28,884,658  issued  and  outstanding  common  shares.  As  at  December  31,  2011  there  were  1,677,500 
options to acquire common shares and 4,000,000 warrants to acquire common shares.  There have been  150,000 
options granted during the  twelve months ended December 31, 2011 (December 31, 2010 – 350,000). As of April 
30,  2012  there  are  28,884,658  issued  and  outstanding  common  shares,  1,677,500  options  to  acquire  common 
shares and 4,000,000 warrants to acquire common share. 

Governance 

We  maintain  a  set  of  disclosure  controls  and  procedures  designed  to  ensure  that  information  required  to  be 
disclosed  in  filings  made  pursuant  to  National  Instrument  52-109  Certification  of  Disclosure  in  Issuers’  Annual  and 
Interim  Filings  (“NI  52-109”)  is  recorded,  processed,  summarized  and  reported  within  the  time  periods  specified  in 
the  Canadian  Securities  Administrators’  rules  and  forms.   Our  Chief  Executive  Officer  and  Chief  Financial  Officer 
have  evaluated  the  design  and  effectiveness  of  our  disclosure  controls  and  procedures  as  of  December  31, 
2011.   They  have  concluded  that  our  current  disclosure  controls  and  procedures  are  designed  to  provide,  and  do 
operate to provide, reasonable assurance that (i) information required to be disclosed by the Company in its annual 
filings  or  other  reports  filed  or  submitted  by  it  under  applicable  securities  legislation  is  recorded,  processed, 
summarized and reported within the prescribed time periods, and (ii) material information regarding the Company is 
accumulated  and  communicated  to  the  Company’s  management,  including  its  Chief  Executive  Officer  and  Chief 
Financial Officer to allow timely decisions regarding required disclosure. 

26 

 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2011 

Additionally,  the  Chief  Executive  Officer  and  the  Chief  Financial  Officer  are  responsible  for  establishing  and 
maintaining  Internal controls over financial reporting (“ICFR”). ICFR are designed to provide reasonable assurance 
regarding the reliability of the Company’s financial reporting and its preparation  of financial statements for external 
purposes  in  accordance  with  IFRS.  There  have  been  no  changes  in  the  Company's  ICFR  during  the  year  ended 
December 31, 2011 that have materially affected, or are reasonably likely to materially affect, our ICFR. 

Contingencies 

On June  18,  2010, three franchisees filed  a complaint with the United States District Court,  South District  of New 
York, which management of the Company believes is without merit.  The complaint has listed the following causes 
of  action,  (1)  breach  of  contract  and  breach  of  the  implied  covenant  of  good  faith  and  fair  dealing  by  PFC,  (2) 
fraudulent misrepresentation by PFC, (3) negligent misrepresentation by PFC, and (4) violation of various state laws 
by PFC. These franchisees are located in Florida, North Carolina and Wisconsin. On July 13, 2010, one additional 
franchisee located in New York State joined the aforementioned complaint. On December 31, 2010, in conjunction 
with  the  purchase  of  the  Proshred  Wisconsin  business  by  the  Company,  the  Wisconsin  franchisee  permanently 
withdrew from the legal complaint. Subsequent to year-end, on January 1, 2012, in conjunction with the purchase of 
the Proshred New  York City  business by the  Company, the New  York City franchisee  permanently  withdrew from 
the legal complaint. As of January 1, 2012, two franchisees remain in the legal complaint.  

The Company intends to vigorously defend against this claim. The Company is strongly of the view that it (1) has 
not breached any contracts or agreements with its franchisees and has acted in good faith with all franchisees, (2) 
has  not  made  any  fraudulent  misrepresentations  to  any  franchisees,  (3)  has  not  made  any  negligent 
misrepresentations  to  any  franchisees,  and  (4)  has  complied  with  all  state  laws  as  well  as  Federal  Trade 
Commission rules and regulations regarding franchising. 

The final outcome with respect to this claim cannot be predicted nor can the costs to defend this claim be quantified 
with  certainty  and  therefore  there  can  be  no  assurance  that  its  resolution  will  not  have  an  adverse  effect  on  the 
Company’s  consolidated  financial  position.  No  amounts,  other  than  legal  costs,  have  been  accrued  in  these 
consolidated financial statements relating to this claim. 

Subsequent Events  

On  January  1,  2012,  the  Company  completed  the  acquisition  of  the  Proshred  New  York  City  business  from  an 
existing franchisee for an  aggregate purchase price  of $2,569,000 USD’s. The  Company  withdrew from its line of 
credit facility and has obtained vendor financing relating to the purchase of the New York City assets. In conjunction 
with  the  purchase  of  the  business,  the  exiting  franchisee  withdrew  from  the  legal  complaint  filed  against  the 
Company in June 2010. The New York City operating results will be included in the 2012 financial statements.  

On  January  31,  2012,  the  Company  announced  that  it  has  entered  into  an  agreement  with  its  Chicago  South 
franchisee to franchise the Chicago North territory. The Chicago South franchisee has also renewed his Franchise 
Agreement for an additional five year period. The Company will recognize $93,300 USD’s in franchise fee revenue 
in the 1st quarter of 2012. 

In  March  2012,  the  line  of  credit  was  increased  by  $0.63  million  to  $6.0  million;  all  other  terms  of  the  agreement 
remained unchanged. 

Dated:  April 30, 2012  

27 

 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp.

Consolidated Financial Statements
December 31, 2011 and 2010 and January 1, 2010

(expressed in Canadian dollars)

April 30, 2012

Management’s Responsibility for the Financial Statements

The accompanying consolidated financial statements of RediShred Capital Corp. have been prepared by
the Company’s management. The consolidated financial statements have been prepared in accordance
with International Financial Reporting Standards and contain estimates based on management’s
judgment. Internal control systems are maintained by management to provide reasonable assurances
that assets are safeguarded and financial information is reliable.

The Board of Directors of the Company are responsible for ensuring that management fulfils its
responsibilities for financial reporting and is ultimately responsible for reviewing and approving the
financial statements and the accompanying management discussion and analysis. The Board carries out
this responsibility principally through its Audit Committee.

The Audit Committee is appointed by the Board of Directors. It meets with the Company’s management
and auditors and reviews internal control and financial reporting matters to ensure that management is
properly discharging its responsibilities before submitting the financial statements to the Board of Directors
for approval.

PricewaterhouseCoopers LLP, appointed as the Company’s auditors by the shareholders, has audited
these consolidated financial statements and their report follows.

(signed) “Jeffrey Hasham”
Chief Executive Officer
Mississauga, Ontario

(signed) “Kasia Pawluk”
Chief Financial Officer
Mississauga, Ontario

April 30, 2012

Independent Auditor’s Report

To the Shareholders of
RediShred Capital Corp.

We have audited the accompanying consolidated financial statements of RediShred Capital Corp. and its
subsidiaries, which comprise the consolidated statements of financial position as at December 31, 2011,
December 31, 2010 and January 1, 2010 and the consolidated statements of comprehensive loss,
changes in equity and cash flows for the years ended December 31, 2011 and December 31, 2010, and
the related notes, which comprise a summary of significant accounting policies and other explanatory
information.

Management’s responsibility for the consolidated financial statements
Management is responsible for the preparation and fair presentation of these consolidated financial
statements in accordance with International Financial Reporting Standards, and for such internal control
as management determines is necessary to enable the preparation of consolidated financial statements
that are free from material misstatement, whether due to fraud or error.

Auditor’s responsibility
Our responsibility is to express an opinion on these consolidated financial statements based on our audits.
We conducted our audits in accordance with Canadian generally accepted auditing standards. Those
standards require that we comply with ethical requirements and plan and perform the audits to obtain
reasonable assurance about whether the consolidated financial statements are free from material
misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in
the consolidated financial statements. The procedures selected depend on the auditor’s judgment,
including the assessment of the risks of material misstatement of the consolidated financial statements,
whether due to fraud or error. In making those risk assessments, the auditor considers internal control
relevant to the entity’s preparation and fair presentation of the consolidated financial statements in order
to design audit procedures that are appropriate in the circumstances, but not for the purpose of
expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes
evaluating the appropriateness of accounting policies used and the reasonableness of accounting
estimates made by management, as well as evaluating the overall presentation of the consolidated
financial statements.

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide
a basis for our audit opinion.

Opinion
In our opinion, the consolidated financial statements present fairly, in all material respects, the financial
position of RediShred Capital Corp. and its subsidiaries as at December 31, 2011, December 31, 2010
and January 1, 2010 and their financial performance and their cash flows for the years ended December
31, 2011 and December 31, 2010, in accordance with International Financial Reporting Standards.

(signed) “PricewaterhouseCoopers LLP”

Chartered Accountants

PricewaterhouseCoopers LLP, Chartered Accountants
Summit Place, 1601 Lower Water Street, Suite 400, Halifax, Nova Scotia, Canada B3J 3P6
T: +1 (902) 491 7400, F: +1 (902) 422 1166, www.pwc.com/ca

“PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership.

RediShred Capital Corp.
Consolidated Statements of Financial Position
As at December 31, 2011 and 2010 and January 1, 2010

(expressed in Canadian dollars)

Assets

Current assets
Cash
Cash attributable to Ad Fund (note 5)
Trade receivables (note 6)
Prepaid expenses
Notes receivable from franchisees (note 7)
Income taxes recoverable

Total current assets

Non-current assets
Notes receivable from franchisees (note 7)
Equipment (note 9)
Deferred financing charges (note 10)
Intangible assets (note 11)
Goodwill (notes 12 and 13)

Total assets

Liabilities

Current liabilities
Accounts payable and accrued liabilities (note 14)
Notes payable
Deferred revenue
Current portion of long-term debt (note 15)

Total current liabilities

Non-current liabilities
Long-term debt (note 15)
Deferred tax liability (note 19)

Total liabilities

Shareholders’ Equity

Total liabilities and shareholders’ equity

Commitments and contingency (note 20)

December 31,
2011
$

December 31,
2010
$

January 1,
2010
$

3,011,786
137,818
460,114
63,596
62,859
17,603

3,753,776

183,619
565,294
66,259
3,558,806
878,270

9,006,024

686,167
22,028
10,170
53,176

771,541

5,544,805
410,110

6,726,456

2,279,568

9,006,024

988,592
–
414,910
45,021
33,178
–

1,086,036
–
321,588
16,850
24,445
11,062

1,481,701

1,459,981

108,705
660,506
88,345
3,179,759
1,112,232

139,781
4,505
110,431
2,176,038
–

6,631,248

3,890,736

513,559
127,841
–
–

641,400

2,790,000
490,232

3,921,632

340,021
–
–
–

340,021

–
551,449

891,470

2,709,616

2,999,266

6,631,248

3,890,736

The accompanying notes are an integral part of these consolidated financial statements.

Approved on behalf of the Board of Directors

(signed) “Phillip H. Gaunce” Director

(signed) “Brad Foster” Director

RediShred Capital Corp.
Consolidated Statements of Comprehensive Loss
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

Revenue
Corporate operating locations expenses (note 17)
Selling, general and administrative expenses (note 18)
Reversal of impairment of intangible assets (note 13)
Impairment of goodwill (note 13)
Interest expense
Interest income

Loss before income taxes

Income taxes (note 19)

Net loss for the year

Other comprehensive income (loss), net of tax
Foreign currency translation gain (loss)

Comprehensive loss for the year

Net loss per share
Basic and diluted

2011
$

2010
$

3,379,383
(1,519,232)
(2,729,582)
836,919
(247,688)
(286,915)
2,946

2,003,763
(747,065)
(2,081,707)
598,603
–
(73,082)
4,945

(564,169)

(294,543)

109,086

20,443

(455,083)

(274,100)

7,927

(74,450)

(447,156)

(348,550)

(0.02)

(0.01)

Weighted average number of commons shares outstanding – basic

and diluted

28,884,658

28,884,658

The accompanying notes are an integral part of these consolidated financial statements.

RediShred Capital Corp.
Consolidated Statements of Changes in Equity
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

Capital
stock
and
warrants
$
(note 16)

Contributed
surplus
$

Accumulated
other
comprehensive
income (loss)
$

Total
shareholders’
equity
$

Deficit
$

Balance – January 1, 2010

8,585,808

238,939

Net loss for the year
Other comprehensive income

Foreign currency translation
loss

Comprehensive loss for the year

Stock-based compensation

(note 16)

–

–

–

–

–

–

–

58,900

–

–

(5,825,481)

2,999,266

(274,100)

(274,100)

(74,450)

–

–

–

–

–

(74,450)

(348,550)

58,900

Balance – December 31, 2010

8,585,808

297,839

(74,450)

(6,099,581)

2,709,616

Net loss for the year
Other comprehensive income

Foreign currency translation
gain

Comprehensive loss for the year

Stock-based compensation

(note 16)

–

–

–

–

–

–

–

17,108

–

(455,083)

(455,083)

7,927

–

–

–

–

–

7,927

(447,156)

17,108

Balance – December 31, 2011

8,585,808

314,947

(66,523)

(6,554,664)

2,279,568

The accompanying notes are an integral part of these consolidated financial statements.

RediShred Capital Corp.
Consolidated Statements of Cash Flows
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

Cash provided by (used in)

Operating activities
Net loss for the year before income taxes
Items not affecting cash

Amortization of equipment and intangible assets
Stock-based compensation
Unrealized foreign currency loss (gain)
Impairment of goodwill
Reversal of impairment intangibles
Allowance for doubtful receivables
Impairment of note receivable
Loss on settlement of pre-existing relationship
Interest income
Interest expense
Interest received
Interest paid
Income taxes paid

Net change in non-cash working capital balances
Decrease (increase) in trade receivables
Decrease (increase) prepaid expenses
Decrease (increase) in income taxes recoverable
Increase (decrease) in deferred revenue
Increase (decrease) in accounts payable and accrued liabilities
Increase (decrease) in notes payable

Financing activities
Borrowings from long-term debt

Investing activities
Cash paid on acquisition of franchises
Cash held by Ad Fund
Payment of notes payable related to the acquisition of assets
Purchase of capital assets
Increase in notes receivable from franchisees
Collection of notes receivable from franchisees

Effect of foreign exchange rate changes on cash

Net change in cash for the year

Cash – Beginning of year

Cash – End of year

2011
$

2010
$

(564,169)

652,330
17,108
(59,474)
247,688
(836,919)
43,992
59,328
–
(2,946)
286,915
2,938
(267,367)
(17,115)

(437,691)

(79,197)
(17,555)
–
9,888
165,288
(106,424)

(465,691)

(294,543)

411,307
58,900
101,434
–
(598,603)
23,883
11,929
149,775
(4,945)
73,082
3,472
(60,263)
(1,445)

(126,017)

(127,246)
(29,546)
10,543
–
173,021
–

(99,245)

2,802,902

2,790,000

–
(135,122)
–
(29,821)
(196,706)
38,284

(2,259,490)
–
(35,135)
(473,205)
(25,765)
28,677

(323,365)

(2,764,918)

9,348

2,023,194

(23,281)

(97,444)

988,592

1,086,036

3,011,786

988,592

The accompanying notes are an integral part of these consolidated financial statements.

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

1 Corporate information and nature of operations

RediShred Capital Corp. (“Redishred” or the “Company”) was incorporated under the Canada Business
Corporations Act on October 18, 2006 and is domiciled in Canada. The Company’s common shares were listed
for trading on the TSX Venture Exchange on September 5, 2007, as a Capital Pool Company. The Company’s
business, until March 17, 2008, was the identification and evaluation of shredding businesses that could qualify
as a Qualifying Transaction under TSX Venture Exchange policies. On March 17, 2008, the Company acquired
the shares of Professional Shredding Corporation (“PSC”), which directly and indirectly carries on the business
of granting and managing shredding business franchises under the “Proshred” trademark. The acquisition
served as the Company’s “Qualifying Transaction” pursuant to the policies of the TSX Venture Exchange and
was approved by the TSX Venture Exchange. Redishred’s common shares are listed for trading on the TSX
Venture Exchange under the symbol “KUT”. The registered address of the Company is 6790 Century Avenue,
Suite 200, Mississauga, Ontario, L5N 2V8.

Redishred manages and operates the Proshred brand and business platform (“system”) in the United States
and internationally (with the exception of Canada). Redishred operates the Proshred system under three
business models, (1) franchising in the United States, (2) via direct ownership of shredding trucks and facilities
in three locations in the United States, as of December 31, 2011 and, (3) licensing internationally.

These consolidated financial statements comprise the financial statements of Redishred and its subsidiaries as
at December 31, 2011. Together, Redishred and its subsidiaries are referred to as “the Company.”

The consolidated financial statements of the Company for the year ended December 31, 2011 were authorized
for issue in accordance with a resolution of the Directors on April 30, 2012.

2 Basis of presentation and adoption of IFRS

The Company prepares its financial statements in accordance with Canadian generally accepted accounting
principles as defined in the Handbook of the Canadian Institute of Chartered Accountants (“CICA Handbook”). In
2010, the CICA Handbook was revised to incorporate International Financial Reporting Standards (“IFRS”) as
issued by the International Accounting Standards Board (“IASB”) and to require publicly accountable enterprises
to apply these standards effective for years beginning on or after January 1, 2011. Accordingly, these are the
Company’s first annual consolidated financial statements prepared in accordance with IFRS as issued by the
IASB. In the financial statements, the term “Canadian GAAP” refers to Canadian GAAP before the adoption of
IFRS.

The annual consolidated financial statements have been prepared in compliance with IFRS. Subject to certain
transition elections and exceptions disclosed in note 25, the Company has consistently applied the accounting
policies used in the preparation of its opening IFRS statement of financial position at January 1, 2010 and
throughout all periods presented, as if these policies had always been in effect. Note 25 discloses the impact of
the transition to IFRS on the Company’s reported financial position, financial performance and cash flows,
including the nature and effect of significant changes in accounting policies from those used in the Company’s
consolidated financial statements for the year ended December 31, 2010, prepared under Canadian GAAP.

(1)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3 Significant accounting policies

The significant accounting policies used in the preparation of these consolidated financial statements are as
follows:

Basis of measurement

These consolidated financial statements were prepared on a going concern basis, under the historical cost
convention. The consolidated financial statements are presented in Canadian dollars, which is Redishred’s
presentation currency.

Basis of consolidation

These consolidated financial statements include the accounts of Redishred and its subsidiaries, which are
entities controlled by Redishred. Control exists when the Company has the power, directly or indirectly, to
govern the financial and operating policies of an entity so as to obtain benefit from its activities. The financial
statements of subsidiaries are included in the consolidated financial statements from the date that control
commences until the date control ceases. All significant intercompany balances and transactions have been
eliminated.

The Company’s wholly-owned subsidiaries include:

Subsidiary name:
Professional Shredding Corporation
Proshred Franchising Corp.
Redishred Holdings US Inc.
Redishred Acquisition Inc.

Incorporated in:
Ontario, Canada
Delaware, United States
Delaware, United States
Delaware, United States

Functional currency:
Canadian Dollar
US Dollar
US Dollar
US Dollar

Segment reporting

Operating segments are reported in a manner consistent with the internal reporting provided to the chief
operating decision-maker. The chief operating decision-maker is responsible for allocating resources and
assessing performance of the operating segments and has been identified as the chief executive officer of
Redishred.

Foreign currency translation

The Company has elected to use the Canadian dollar as its presentation currency. The functional currency of
the Company’s foreign subsidiaries, Proshred Franchising Corp. (“PFC”), Redishred Holdings US Inc. (“RHI”)
the primary economic
and Redishred Acquisition Inc. (“RAI”) is the US dollar, as it
environment in which it operates. These consolidated financial statements have been translated to the Canadian
dollar in accordance with IAS 21, The Effects of Changes in Foreign Exchange Rates.

is the currency of

(2)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3 Significant accounting policies (continued)

Foreign currency translation (continued)

The financial statements of subsidiaries that have a functional currency different from that of Redishred Capital
Corp. (“foreign operations”) are translated into Canadian dollars as follows: assets and liabilities - at the closing
rate at the date of the statements of financial position and income and expenses - at the average rate of the
period (as this is considered a reasonable approximation of actual rates prevailing at the transaction dates). All
resulting changes are recognized in other comprehensive income as foreign currency translation adjustments.
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at
the dates of the transactions. Foreign exchange gains and losses resulting from the settlement of foreign
currency transactions and from the translation at year-end exchange rates of monetary assets and liabilities
denominated in currencies other than an entities’ functional currency are recognized in the statement of income
in foreign exchange gain (loss).

Cash

The Company’s cash balances are held in bank accounts in Canada and the United States, which the Company
has full access to. Refer to note 23 for cash balances by operating segment.

Financial instruments

Financial assets and liabilities are recognized when the Company becomes a party to the contractual provisions
of the instrument. Financial assets are derecognized when the rights to receive cash flows from the assets have
expired or have been transferred and the Company has transferred substantially all risks and rewards of
ownership. Financial
liabilities are derecognized when the obligation specified in the contract is discharged,
cancelled or expires. Financial assets and liabilities are initially recognized at fair value and are subsequently
accounted for based on their classification as described below. Transaction costs in respect of an asset or
liability not recorded at fair value through net earnings are added to the initial carrying amount. The classification
depends on the purpose for which the financial instruments were acquired and their characteristics. Except in
very limited circumstances, the classification is not changed subsequent to initial recognition.

i.

Loans and receivables

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not
quoted in an active market. The Company’s financial instruments categorized as loans and receivables are
comprised of cash, trade receivables and note receivables from franchisees. Loans and receivables are
initially recognized at the amount expected to be received, less, when material, a discount to reduce the
loans and receivables to fair value. Subsequently, these instruments are accounted for at amortized cost
using the effective interest rate method less a provision for impairment.

(3)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3 Significant accounting policies (continued)

Financial instruments

ii)

Financial liabilities at amortized cost

Financial liabilities at amortized cost include accounts payable and accrued liabilities and long-term debt.
Accounts payable and accrued liabilities are initially recognized at the amount required to be paid, less,
when material, a discount to reduce the payables to fair value. Subsequently, accounts payable and
accrued liabilities are measured at amortized cost using the effective interest method. Long-term debt is
recognized initially at fair value, net of any transaction costs incurred, and subsequently at amortized cost
using the effective interest method. These are classified as current liabilities if payment is due within
twelve months. Otherwise, they are presented as non-current liabilities.

Impairment of financial assets

At each reporting date, the Company assesses whether there is objective evidence that a financial asset is
impaired.

The criteria used to determine if objective evidence of an impairment loss include:

(i) significant financial difficulty of the obligor;

(ii) delinquencies in interest or principal payments; and

(iii) it becomes probable that the borrower will enter bankruptcy or other financial reorganization.

If such evidence exists, the Company recognizes an impairment loss as follows:

Financial assets carried at amortized cost: The loss is the difference between the amortized cost of the loan or
receivable and the present value of the estimated future cash flows, discounted using the instrument’s original
effective interest rate. The carrying amount of the asset is reduced by this amount either directly or indirectly
through the use of an allowance account.

Impairment losses on financial assets carried at amortized cost are reversed in subsequent periods if the
amount of the loss decreases and the decrease can be related objectively to an event occurring after the
impairment was recognized.

(4)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3 Significant accounting policies (continued)

Equipment and amortization

Equipment is stated at cost less accumulated depreciation and accumulated impairment losses. The cost
consists of expenditures directly attributable to the acquisition of the asset including costs directly attributable to
bringing the asset to the location and condition necessary for its intended use. Subsequent costs are included in
the asset’s carrying amount or recognized as a separate asset, as appropriate, only when it is probable that
future economic benefits associated with the item will flow to the Company and the cost can be measured
reliably. Maintenance and repair costs are expensed as incurred.

Depreciation is provided for on a straight-line basis over the estimated useful lives of the assets as follows:

Computer equipment
Furniture and fixtures
Bins and shredding containers
Shredding vehicles – chassis
Shredding vehicles – box
Recycling equipment
Vehicles

2 years
3 years
5 years
3-10 years
3-10 years
2 years
3 years

The Company allocated the amount initially recognized in respect of an item of equipment to its significant
parts and depreciates separately each such part. The estimated useful lives and amortization method are
reviewed annually, with the effect of any changes in estimate accounted for on a prospective basis.

Intangible assets

Identifiable intangible assets

The Company’s identifiable intangible assets are stated at cost less accumulated amortization and impairment
losses. These assets are capitalized and amortized on a straight-line basis in the statement of comprehensive
loss over their estimated useful lives over the term of up to 10 years as follows:

Trademarks and intellectual property
Franchise agreements
Re-acquired franchise rights
Proshred system
Customer relationships
Computer software

Up to 10 years
Up to 10 years
Up to 10 years
Up to 10 years
Up to 10 years
Up to 3 years

The assessment of the useful lives of the identifiable intangible assets is reviewed annually. Changes in useful
lives or the useful life from indefinite to finite are made on a prospective basis.

(5)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3 Significant accounting policies (continued)

Intangible assets (continued)

Goodwill

Goodwill represents the excess of the cost of an acquisition over the fair value of the Company’s share of the
is carried at cost less
identifiable net assets of the acquired subsidiary at the date of acquisition. Goodwill
accumulated impairment losses. Goodwill is allocated to each cash-generating unit (“CGU”) or group of CGUs
that are expected to benefit from the related business combination.

Impairment of non-financial assets

Equipment and identifiable definite life intangible assets (other than goodwill) are tested for impairment when
events or changes in circumstances indicate that the carrying amount may not be recoverable. For the purpose
of measuring recoverable amounts, assets are grouped at the lowest levels for which there are separately
identifiable cash flows (cash-generating units or “CGUs”). An impairment loss is recognized when the carrying
value of an asset or CGU exceeds the recoverable amount. The recoverable amount of an asset or CGU is the
greater of its value-in-use and its fair value less costs to sell. In assessing value-in-use and fair value less costs
to sell, the estimated future cash flows are discounted to their present value using a discount rate that reflects
current market assessments of the time value of money and the risks specific to the asset.

Goodwill is reviewed for impairment annually or at any time if an indicator of impairment exists. Impairment of
goodwill is tested at a level where goodwill is monitored for internal management purposes. Therefore, goodwill
may be assessed for impairment at the level of either an individual CGU or a group of CGUs which are expected
to benefit from the synergies of the combination. The carrying amount of a CGU is compared to its recoverable
amount, which is the higher of its value-in-use or fair value less costs to sell, to determine if an impairment
exists. Impairment losses for goodwill are not reversed in future periods.

Impairment losses are recognized in the Statement of Comprehensive Loss. Impairment losses recognized in
respect of CGUs are allocated first to reduce the carrying amount of any goodwill allocated to the units and then
to reduce the carrying amounts of the other assets in the unit (group of units) on a pro rata basis. Impairment
losses for assets other than goodwill are reversed in future periods if
led to the
impairment no longer exist. The reversal is limited to restoring the carrying amount such that it does not exceed
the carrying amount that would have been determined, net of amortization, had no impairment loss been
recognized in prior periods.

the circumstances that

Provisions

Provisions for legal claims are recognized in other liabilities when the Company has a present
legal or
constructive obligation as a result of past events; it is more likely than not that an outflow of resources will be
required to settle the obligation; and the amount can be reliably estimated. Provisions are measured at
management’s best estimate of the expenditure required to settle the obligation at the end of the reporting
period, and are discounted where the effect is material.

(6)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3 Significant accounting policies (continued)

Income tax

Income tax comprises current and deferred tax. Income tax is recognized in the statement of comprehensive
loss except to the extent that it relates to items recognized directly in other comprehensive loss or direct in
equity,
in which case the income tax is also recognized directly in other comprehensive loss or equity,
respectively.

(i) Current income tax

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or
substantively enacted, at the end of the reporting period, and any adjustments to tax payable in respect of
previous years.

(ii) Deferred income taxes

Deferred income taxes is provided on all temporary differences at the balance sheet date between the tax
bases of assets and liabilities and their carrying amounts in the consolidated financial statements, except
where the temporary difference arises from the initial recognition of goodwill or of an asset or liability in a
transaction that
the transaction, affects neither
accounting nor taxable profit or loss.

is not a business combination that, at

the time of

Deferred income taxes are measured at the tax rates that are expected to apply to the year when the
asset is realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or
substantively enacted at the date of the statement of financial position. Deferred income tax assets and
liabilities are presented as non-current and determined on a non-discounted basis. Deferred income taxes
are recognized only to the extent that it is probable that taxable profit will be available against which
deductible temporary differences, carried forward tax credits or tax losses can be utilized. The carrying
value of deferred income tax assets are reviewed at the end of the reporting period and reduced to the
extent it is no longer probable that sufficient taxable profits will be available to allow all or part of the
income tax asset to be recovered.

(7)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3

Significant accounting policies (continued)

Revenue recognition

(i) Franchising and licensing business

The Company earns revenue from initial franchise and license fees paid to secure territories for a specific
period and from royalties and service fees paid as a percentage of the franchisees monthly sales volumes.
The initial franchise fee is recognized as revenue when the franchisee has paid their initial franchise fee,
has fully executed a franchise agreement and has been provided the required training.
Initial licence fees
are recognized as revenue when the licensee has fully executed a licence agreement. Royalties and
service fees revenue is accrued monthly based on sales reported by franchisees or licensees. Franchise
fees, royalties and service fees are recognized when collection is reasonably assured. Interest income on
notes receivable is recognized in the month earned.

(ii) Corporate operations – shredding and recycling services

The Company earns revenue from providing shredding services to clients and by way of the sale of
recycled paper to recycling facilities. Shredding service revenue is recorded when the shredding service
has been performed and the Company has provided a certificate of destruction and an invoice to the
client, and collections are reasonably assured. Recycling revenue is recognized when the collected paper
has been delivered to the recycling facility and collections are reasonably assured.

Share-based payments

The Company issues share-based awards to certain employees and non-employee directors whereby
employees render services as consideration for equity instruments (equity-settled transactions). The cost of
equity-settled transactions is recognized, together with a corresponding increase in contributed surplus in equity,
over the period in which the performance and/or service conditions are fulfilled. Each tranche in an award is
considered a separate award with its own vesting period and grant date fair value. The fair value of each
tranche is measured at the date of grant using the Black-Scholes option pricing model. Compensation expense
is recognized over the tranche’s vesting period by increasing contributed surplus based on the number of
awards expected to vest. This number is reviewed at least annually, with any changes in estimate recognized
immediately in compensation expense with a corresponding adjustment to contributed surplus.

Where an equity-settled award is cancelled, it is treated as if it vested on the date of cancellation, and any
expense not yet recognized for the award is recognized immediately. This includes any award where non-
vesting conditions within the control of either the entity or the employee are not met. However, if a new award is
substituted for the cancelled award, and designated as a replacement award on the date that it is granted, the
cancelled and new awards are treated as if they were a modification of the original award, as described in the
previous paragraph. All cancellations of equity-settled transaction awards are treated equally.

(8)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3 Significant accounting policies (continued)

Business combinations

Acquisitions of subsidiaries and businesses (other than entities which were under the control of the parent) are
accounted for using the acquisition method. The cost of the business combination is measured as the aggregate
of the fair value (at the date of exchange) of assets given, liabilities incurred or assumed, and equity instruments
issued by the Company in exchange for control of the acquiree. The acquiree’s identifiable assets, liabilities and
the conditions for recognition under IFRS 3, Business Combinations are
contingent
recognized at their fair value at the acquisition date except for noncurrent assets that are classified as held for
sale in accordance with IFRS 5, Noncurrent Assets Held for Sale and Discontinued Operations, which are
recognized and measured at fair value less cost to sell.

liabilities that meet

Deferred financing charges

Deferred financing charges consist of costs incurred relating to the issuance of a revolving line of credit obtained
on December 23, 2009 and are amortized over the term of the facility which expires on November 27, 2014.

Earnings (loss) per share

Basic earnings (loss) per share is computed by dividing net loss for the year attributable to equity owners of the
Company by the weighted average number of common shares outstanding during the reporting period. Diluted
loss per share is calculated by adjusting the weighted average number of common shares outstanding for
dilutive instruments such as options and warrants. The number of shares included with respect to options,
warrants and similar instruments is computed using the treasury stock method. Since the Company has losses,
the exercise of outstanding stock options has not been included in the calculation of diluted loss per share as it
would be anti-dilutive.

Accounting standards and amendments issued but not yet adopted

Unless otherwise noted, the following revised standards and amendments are effective for annual periods
beginning on or after January 1, 2013 with earlier application permitted. The Company has not yet assessed
the impact of these standards and amendments or determined whether it will early adopt them.

(i)

IFRS 9, Financial
Instruments, was issued in November 2009 and addresses classification and
measurement of financial assets. It replaces the multiple category and measurement models in IAS 39 for
debt instruments with a new mixed measurement model having only two categories: amortized cost and
fair value through profit or loss. IFRS 9 also replaces the models for measuring equity instruments. Such
instruments are either recognized at fair value through profit or loss or at fair value through other
comprehensive income. Where equity instruments are measured at fair value through other comprehensive
income, dividends are recognized in profit or loss to the extent that they do not clearly represent a return of
investment; however, other gains and losses (including impairments) associated with such instruments
remain in accumulated comprehensive income indefinitely. This standard is effective on or after January
1, 2015.

(9)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3 Significant accounting policies (continued)

Accounting standards and amendments issued but not yet adopted (continued)

liabilities were added to IFRS 9 in October 2010 and they largely carried
Requirements for financial
forward existing requirements in IAS 39, Financial Instruments – Recognition and Measurement, except
that fair value changes due to credit risk for liabilities designated at fair value through profit and loss are
generally recorded in other comprehensive income.

(ii)

(iii)

(iv)

(v)

IFRS 10, Consolidated Financial Statements, requires an entity to consolidate an investee when it has
power over the investee, is exposed, or has rights, to variable returns from its involvement with the
investee and has the ability to affect those returns through its power over the investee. Under existing
IFRS, consolidation is required when an entity has the power to govern the financial and operating
policies of an entity so as to obtain benefits from its activities. IFRS 10 replaces SIC-12, Consolidation -
Special Purpose Entities and parts of IAS 27, Consolidated and Separate Financial Statements.

IFRS 11, Joint Arrangements, requires a venturer to classify its interest in a joint arrangement as a joint
venture or joint operation. Joint ventures will be accounted for using the equity method of accounting
whereas for a joint operation the venturer will recognize its share of the assets, liabilities, revenue and
expenses of the joint operation. Under existing IFRS, entities have the choice to proportionately
consolidate or equity account for interests in joint ventures. IFRS 11 supersedes IAS 31, Interests in Joint
Ventures, and SIC-13, Jointly Controlled Entities - Non-monetary Contributions by Venturers.

IFRS 12, Disclosure of Interests in Other Entities, establishes disclosure requirements for interests in
joint arrangements, associates, and unconsolidated structured
other entities, such as subsidiaries,
entities. The standard carries forward existing disclosures and also introduces significant additional
disclosure that address the nature of, and risks associated with, an entity’s interests in other entities.

IFRS 13, Fair Value Measurement, is a comprehensive standard for fair value measurement and
disclosure for use across all IFRS standards. The new standard clarifies that fair value is the price that
would be received to sell an asset, or paid to transfer a liability in an orderly transaction between market
participants, at the measurement date. Under existing IFRS, guidance on measuring and disclosing fair
value is dispersed among the specific standards requiring fair value measurements and does not always
reflect a clear measurement basis or consistent disclosures.

(vi) There have been amendments to existing standards, including IAS 27, Separate Financial Statements
(IAS 27), and IAS 28, Investments in Associates and Joint Ventures (IAS 28). IAS 27 addresses
accounting for subsidiaries, jointly controlled entities and associates in non-consolidated financial
statements. IAS 28 has been amended to include joint ventures in its scope and to address the changes
in IFRS 10 – 13.

(vii) IAS 1, Presentation of Financial Statements, has been amended to require entities to separate items
presented in OCI into two groups, based on whether or not items may be recycled in the future. Entities
that choose to present OCI items before tax will be required to show the amount of tax related to the two
groups separately.

(10)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

3 Significant accounting policies (continued)

Accounting standards and amendments issued but not yet adopted (continued)

(viii)

IFRS 7, Financial Instruments: Disclosures, has been amended to include additional disclosure
requirements in the reporting of
transfer transactions and risk exposures relating to transfers of
financial assets and the effect of those risks on an entity’s financial position, particularly those
involving securitization of financial assets. The amendment is applicable for annual periods beginning
on or after July 1, 2011, with earlier application permitted.

4 Critical accounting estimates and judgements

The preparation of
financial statements requires management to use judgment in applying its accounting
policies and estimates and assumptions that affect the reported amounts of assets and liabilities and the
reported amounts of revenue and expenses during the reporting period. Actual results could differ materially
from those estimates and assumptions. These estimates and underlying assumptions are reviewed on an
ongoing basis and are based on management’s experience and other factors, including expectations about
future events that are believed to be reasonable under the circumstances. Revisions to accounting estimates
are recognized in the period in which the estimate is revised if the revision affects only that period or in the
period of the revision and future periods if the revision affects both current and future periods.

The following discusses the most significant accounting judgments and estimates that the Company has made
in the preparation of the financial statements:

i)

Impairment and reversals of impairment

The Company reviews goodwill at least annually and other non-financial assets when there is any indication
that the asset might be impaired. The determination of the value in use and fair value of a CGU to which
goodwill is allocated to involves the use of estimates by management. The Company uses discounted cash
flow based methods to determine these values. These discounted cash flow calculations typically use five-
year and seven-year projections that are based on the operative plans approved by management. Cash flow
future
projections take into account past experience and represent management’s best estimate of
developments. Cash flows after the planning period are extrapolated using estimated growth rates.

Key assumptions on which management has based its determination of fair value less costs to sell and
value-in-use include estimated growth rates, discount rates, future cash flows, margins and tax rates. These
estimates, including the methodology used, can have a material
impact on the respective values and
ultimately the amount of any impairment or reversal of impairment. Refer to note 13 for estimates and
assumptions made.

(11)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

5 Cash attributable to Ad Fund

The Company manages an advertising fund (the “Ad Fund”) established to collect and administer funds
contributed for use in regional and national advertising and marketing programs, and amongst other things,
initiatives designed to increase sales and enhance general public recognition, acceptance and use of the
Proshred System. Contributions to the Ad Fund are required to be made from both franchised and Company
owned and operated locations and are based on a percentage of each location’s revenue. As at December 31,
2011, the Ad Fund was in a net surplus position of $160,100 (December 31, 2010 - $51,728; January 1, 2010 -
deficit of $36,486), with cash attributable to the Ad Fund amounting to $137,818 (December 31, 2010 - $51,728,
included in the Company’s cash balance; January 1, 2010 - $nil), offset by a corresponding amount included in
accounts payable and accrued liabilities.

6 Trade receivables

Trade receivables include receivables from franchisees and receivables from shredding customers. The trade
receivables as at December 31, 2011, December 31, 2010 and January 1, 2010 are as follows:

Trade receivables

Less: Allowance for doubtful accounts

Trade receivables – net

7 Notes receivable from franchisees

549,713

89,599

460,114

December 31,
2011
$

December 31,
2010
$

January 1,
2010
$

321,588

–

455,672

40,762

414,910

321,588

Notes receivable arise from the financing of the initial franchise fee by franchisees, are guaranteed by the
respective owners of the franchises, bear interest rates ranging from 5.25% to 10.25% per annum with monthly
blended payments of principal and interest ranging from US$526 to US$3,060, commenced between dates
ranging from November 1, 2008 to April 1, 2011 and mature between dates ranging from March 15, 2012 to
March 15, 2015.

The amounts receivable as at December 31, 2011, December 31, 2010 and January 1, 2010 are as follows:

Principal
Less: Allowance for impairment
Less: Current portion

December 31,
2011
$

December 31,
2010
$

361,264
114,786
62,859

183,619

194,670
52,787
33,178

108,705

January 1,
2010
$

207,559
43,333
24,445

139,781

(12)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

7 Notes receivable from franchisees (continued)

The Company has recorded an allowance for impairment against one note receivable based on the present
value of expected future cash flows using a discount rate equal to the effective interest rate on the note
receivable prior to the Company ceasing to accrue interest charges. Judgment was exercised by management
in making this estimate. As such, actual losses could differ from the estimate.

Notes receivable from franchisees past due but not impaired comprise:

At December 31, 2011
At December 31, 2010
At January 1, 2010

Up to 30
days
$

Up to 60
days
$

–
2,759
2,618

3,086
2,736
2,596

60 days
or more
$

31,878
48,002
24,785

Total
$

34,964
53,497
29,999

Under the franchise agreement, the Company has the right of first refusal to purchase the business of a
franchisee at fair market value. Since the value of the notes receivable past due, but not impaired, is lower than
the value of the respective franchisee’s business, no impairment has been recorded.

The following is a reconciliation of the allowance for credit losses related to the notes receivable from one
franchisee:

Opening balance

Additions

Closing balance

8 Acquisition of franchises

December 31,
2011
$

December 31,
2010
$

52,787

61,999

114,786

43,333

9,454

52,787

During the year ended December 31, 2010, the Company, through its wholly-owned subsidiary, Redishred
Acquisition Inc., acquired the following franchises:

(cid:2)
(cid:2)
(cid:2)

Proshred Syracuse, on April 30, 2010;
Proshred Albany, on June 30, 2010; and
Proshred Milwaukee, on December 31, 2010.

The Company conducted the acquisitions noted above to increase the Company’s cash flows, and to establish
regional headquarters in the markets chosen to allow for further expansion by way of additional acquisitions or
by way of establishing satellite offices in nearby cities.

(13)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

8 Acquisition of franchisees (continued)

The business combinations resulted in the recognition of goodwill of $1,117,888, determined on the basis of an
allocation of the purchase price to the assets acquired (including all identifiable intangible assets arising from
the purchases) based on their estimated fair value at the date of each respective acquisition.

Goodwill from each business combination represents synergies the Company is expected to generate; the
assembled workforces of skilled employees that are knowledgeable about the Company’s procedures and
possess expertise in certain fields that are important to continued profitability and growth; the rights to the entire
geographical areas of Syracuse, Albany and the state of Wisconsin; the growth potentials in outlying areas; and
the ability to secure regional contracts.

The following table outlines the assets purchased and consideration given on the closing date of each
acquisition.

Assets acquired
Equipment
Customer relationships
Re-acquired franchise rights
Goodwill
Other current assets

Consideration given
Cash
Contingent consideration
Settlement of contingency
Promissory notes
Settlement of pre-existing relationship (note 20)

Syracuse
$

65,113
25,140
80,448
131,035
1,203

302,939

277,743
35,196
(10,000)
–
–

Albany
$

6,659
62,880
272,480
95,192
1,769

438,980

401,794
37,186
–
–
–

Milwaukee
$

199,800
189,715
189,715
891,661
12,626

1,483,517

1,535,439
–
–
97,853
(149,775)

Total
$

271,572
277,735
542,643
1,117,888
15,598

2,225,436

2,214,976
72,382
(10,000)
97,853
(149,775)

302,939

438,980

1,483,517

2,225,436

Acquisition costs (expensed in statement of

comprehensive loss)

12,216

10,381

29,171

51,768

The Company translated the fair values of all assets acquired using the exchange rate on the date of each
respective acquisition. The Syracuse acquisition was translated at $1USD = $1.0056CAD;
the Albany
acquisition was translated at $1USD = $1.0480CAD; the Milwaukee acquisition was translated at $1USD =
$0.9985CAD.

The Company is committed to pay contingent consideration in respect of both the Syracuse and Albany
acquisitions, if either of the businesses achieves certain performance targets on a quarterly basis for a period
of one year.
In accordance with IFRS 3, the Company has recorded a liability for the estimated fair value of the
contingent consideration at the respective acquisition dates. Subsequent to the acquisitions, the Company
settled the Syracuse contingent consideration with a payment of US$25,000. The Albany contingent
consideration is based on actual results of the business and paper prices on a quarterly basis from the second
quarter of 2010 to the second quarter of 2011. The Company made one payment toward the Albany contingent
consideration totalling US$9,091 in October 2010. The remaining two out of three payments were made in
2011 and were determined using actual tonnage produced by the Albany location multiplied by the increase in
paper prices over the one-year period following the acquisition.

(14)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

8 Acquisition of franchisees (continued)

The fair values of the assets were determined on the basis of observable market prices, where possible. The
fair values of intangible assets and goodwill were determined using income-oriented approaches involving (1)
estimating the level of future cash flows anticipated from the customer relationships in excess of the cash flow
that might otherwise be expected to be generated by the franchise if it did not have access to these existing
customer relationships, (2) using a multi-period excess earnings method to value reacquired franchise rights,
and (3) the replacement cost method to value the assembled workforce as at the valuation dates.

9 Equipment

Computer

Furniture &

shredding

vehicles -

vehicles -

Recycling

Bins &

Shredding

Shredding

Cost

equipment

fixtures

containers

chassis

box

equipment Vehicles

Total

As at January 1, 2010

Additions

Acquisitions

Foreign exchange

$

77,436

6,608

6,500

–

$

48,354

–

5,500

(744)

As at December 31, 2010

90,544

53,110

Additions

Foreign exchange

702

122

–

93

$

–

11,145

19,750

(42)

30,853

19,728

903

$

–

$

–

139,259

74,000

305,710

159,000

(320)

(697)

212,939

464,013

2,691

3,991

–

8,597

$

–

–

6,356

–

6,356

–

106

$

–

–

–

–

–

6,700

114

$

125,790

462,722

271,106

(1,803)

857,815

29,821

13,926

As at December 31, 2011

91,368

53,203

51,484

219,621

472,610

6,462

6,814

901,562

Accumulated

Bins &

Shredding

Shredding

depreciation and

Computer

Furniture &

shredding

vehicles -

vehicles -

Recycling

impairment

equipment

fixtures

containers

chassis

box

equipment Vehicles

Total

As at January 1, 2010

Depreciation

Foreign exchange

As at December 31, 2010

Depreciation

Foreign exchange

$

$

75,983

5,421

–

81,404

6,808

252

45,302

2,883

–

48,185

1,811

43

$

–

2,449

–

2,449

8,396

87

$

–

19,039

(29)

19,010

37,387

1,184

$

–

44,739

(67)

44,672

75,474

1,988

$

–

1,589

–

1,589

3,177

81

$

–

–

–

–

$

121,285

76,120

(96)

197,309

2,233

135,286

38

3,673

As at December 31, 2011

88,464

50,039

10,932

57,581

122,134

4,847

2,271

336,268

Net book value

As at January 1, 2010

1,453

3,052

–

–

–

–

As at December 31, 2010

9,140

4,925

28,404

193,929

419,341

4,767

–

–

4,505

660,506

As at December 31, 2011

2,904

3,164

40,552

162,040

350,476

1,615

4,543

565,294

(15)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

9

Equipment (continued)

The Company acquired equipment as part of the franchise acquisitions entered into during the year ended
December 31, 2010 (see note 8). The Company purchased bins, shredding containers and a vehicle during the
year ended December 31, 2011. The Company purchased computer equipment, bins and shredding containers
and shredding vehicles during the year ended December 31, 2010. The foreign exchange adjustment is a result
of
from US dollars to Canadian dollars at December 31, 2011,
December 31, 2010 and January 1, 2010. Depreciation related to the corporate stores is included in the
statement of comprehensive loss in “corporate operating expenses.” Depreciation related to the franchising and
licensing business is included in the statement of comprehensive loss in “selling, general & administrative
expenses.”

the translation of corporate equipment

10 Deferred financing charges

Effective November 27, 2009, the Company arranged a $4 million revolving line of credit facility with a five-year
term (see note 15). Costs associated with this facility of $110,431, including warrants issued (see note 16 (e)),
are being charged to expenses over the five-year term of the facility.

(16)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

11 Intangible assets

Cost

agreements

system

software

property

franchise rights

relationships

Franchise

Proshred

Computer

intellectual

Re-acquired

Customer

Trademarks

and

$

$

$

$

As at January 1, 2010

2,883,800

978,000

432,534

1,672,500

Acquisitions

–

Foreign exchange

(139,873)

–

–

–

–

–

–

As at December 31,

2010

2,743,927

978,000

432,534

1,672,500

Foreign exchange

As at December 31,

46,649

–

–

–

$

–

530,000

(795)

529,205

9,805

2011

2,790,576

978,000

432,534

1,672,500

539,010

279,676

6,692,296

Accumulated

Trademarks

and

amortization and

Franchise

Proshred

Computer

intellectual

Re-acquired

Customer

impairment

agreements

system

software

property

franchise rights

relationships

$

$

$

$

As at January 1, 2010

Amortization

999,177

219,302

878,256

12,214

411,437

18,083

Reversal of impairment

(118,525)

(201,815)

Foreign exchange

(48,528)

–

–

–

1,501,926

20,887

(274,637)

–

As at December 31,

2010

Amortization

1,051,426

688,655

429,520

1,248,176

236,445

40,374

3,014

Reversal of impairment

(75,546)

(322,860)

Foreign exchange

As at December 31,

17,425

–

–

–

59,208

(439,359)

–

$

–

28,571

–

(244)

28,327

132,857

–

2,783

2011

1,229,750

406,169

432,534

868,025

163,967

33,045

3,133,490

Net book value

As at January 1, 2010

1,884,623

99,744

21,097

170,574

–

–

2,176,038

As at December 31,

2010

1,692,501

289,345

3,014

424,324

500,878

269,697

3,179,759

As at December 31,

2011

1,560,826

571,831

–

804,475

375,043

246,631

3,558,806

(17)

Total

$

5,966,834

$

–

275,000

805,000

(412)

(141,080)

274,588

6,630,754

5,088

61,542

Total

$

3,790,796

$

–

4,746

303,803

–

(594,977)

145

(48,627)

4,891

3,450,955

27,492

499,390

–

(837,765)

662

20,870

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

11 Intangible assets (continued)

As a result of the acquisition of the Syracuse, Albany, and Milwaukee locations, customer relationships and re-
acquired franchise rights were recorded as intangible assets in 2010. There were no additions to intangible
the
assets during the year ended December 31, 2011. The foreign exchange adjustment
translation of intangible assets denominated in US dollars to Canadian dollars at December 31, 2011 and
December 31, 2010.

is a result of

Amortization of reacquired franchise rights and customer relationships for the year is included in the statement
of comprehensive loss in “corporate operating expenses” and amortization of the remaining intangible assets is
included in the statement of comprehensive loss in “selling, general and administrative expenses.” The
Company’s franchise agreements, customer lists and re-acquired franchise rights are attributed to the
Company’s operations in the US.

Intangible assets with a finite life are tested for impairment when events or changes in circumstances indicate
Impairment losses for assets other than goodwill are reversed in
their carrying value may not be recoverable.
future periods if the circumstances that led to the impairment no longer exist. At December 31, 2011, the
Company recorded a reversal of a portion of the previously reported impairment of $836,919 (December 31,
2010 - $598,603). At January 1, 2010, the Company recorded an impairment loss of $2,388,818.

12 Goodwill

The following table presents goodwill for the years ended December 31, 2011 and 2010:

Opening balance
Acquisitions
Impairment of goodwill (note 13)
Foreign currency translation

Closing balance

December 31,
2011

December 31,
2010

$

$

1,112,232
–
(250,494)
16,532

–
1,113,082
–
(850)

878,270

1,112,232

13 Impairment of goodwill and long-lived assets

The Company performs an impairment test of long-lived assets when there is an indication of impairment,
which includes indicators such as when actual sales are less than budgeted, profits are less than prior years’
profits, and when significant events and circumstances indicate that
the carrying amount may not be
recoverable. Goodwill is tested for impairment at least annually.

(18)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

13 Impairment of goodwill and long-lived assets (continued)

The Company has identified each franchise and corporate location as being a CGU and has completed an
impairment test for each CGU, comparing the carrying amount of the CGU with the recoverable amount of the
CGU. The Company’s unallocated assets consist of computer equipment, furniture, computer software, the
Proshred system, trademarks and intellectual property. The carrying amount of the group of CGUs that include
the unallocated corporate assets is compared with the recoverable amount of the group of CGUs in testing for
impairment.

The Company performed its annual test for goodwill impairment in accordance with its policy described in note
3. The Company compared the aggregate recoverable amount of the assets included in the CGUs of the
Syracuse, Albany and Milwaukee locations to their respective carrying amounts. The recoverable amount of
the Milwaukee CGU was less than its carrying amount and the Company recorded an impairment loss of
$247,688 at December 31, 2011. The impairment loss was allocated to the goodwill of the Milwaukee CGU.
Based on sensitivity analysis, a reasonable possible change in assumptions would cause the impairment loss
to increase or decrease by a range of 16% to 30%.

The carrying value of goodwill for each CGU is identified as follows:

Cash Generating Unit

Syracuse
Albany
Milwaukee

Total goodwill

December 31,
2011
$
132,465
92,376
653,429

December 31,
2010
$
130,055
90,696
891,481

878,270

1,112,232

The Company assessed its impairment indicators at January 1, 2010, December 31, 2010 and December 31,
2011. The Company also assessed its indicators of reversals of impairment at December 31, 2010 and 2011.
At each reporting period, there was an indication of impairment or reversal of impairment on certain CGUs to
warrant an analysis to be performed.

The recoverable amount of each CGU has been determined based on a fair value less cost to sell (“FVLCTS”)
calculation, as this was determined to be higher than value-in-use. The FVLCTS calculation uses cash flow
projections based on financial budgets approved by management, less estimated costs to sell. The Company
then performed the impairment test for the unallocated corporate assets by aggregating the unallocated
corporate assets, and assessed whether impairment exists at a Company-wide level. The recoverable amount
was determined using FVLCTS, as this was determined to be higher than the value-in-use. The FVLCTS
calculation uses cash flow projections based on financial budgets approved by management, less estimated
costs to sell.

The key assumptions included the following:

i. Revenue growth of each franchise and corporate location, which reflect the past experience of each
location. Management has used growth rate ranges of 2.5% to 30% based on prior results of existing
franchisees and the franchisees time in the system. During the first five years of a franchisee’s operation,
higher growth rates are typically achieved.

(19)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

13 Impairment of goodwill and long-lived assets (continued)

ii. Post-tax discount rates between 16% to 20% (December 31, 2010 and January 1, 2010 – 18% to 22%)
were used and reflect the risks specific to each relevant CGU depending on factors such as period of
establishment in the respective market, nature of customer base and degree of competition.

iii. Cash flows from franchising are based on the current royalty rate charged to each franchise, as the rates

are expected to continue in the future.

iv. For franchise CGUs, a cash flow period of up to 7 years was used, covering the remaining useful life of the
franchise agreements. Management believes that this period is reasonable in light of the contractual terms
of the franchise agreements as this is consistent with the assessed remaining useful life of the franchise
agreements as originally determined.

v. For corporate location CGUs, a 5 year cash flow period was used based on financial budgets approved by
management including growth rates of 2.5% and a perpetual growth rate of 2.5%. Revenue growth was
determined based on the Company’s internal budget and considered past experience, and economic,
industry and market
trends. The growth rate does not exceed the long-term average growth rates
projected for the document destruction industry.

vi. For corporate location CGUs, budget operating margins, which were determined using average operating
margins achieved in the periods immediately before the budget period. Management believes the operating
margins are reasonably achievable.

Based on the impairment review performed at January 1, 2010, the recoverable amount of certain CGUs was
less than their carrying amounts and the Company recorded an impairment loss of $2,388,818. At December
31, 2010 and December 31, 2011, the Company determined the recoverable amount of certain CGUs was
impairment of $598,603 and $836,919,
higher than their carrying amounts and recorded a reversal of
respectively. The reversals of impairment were limited to restoring the carrying amounts such that they did not
exceed the carrying amounts that would have been determined, net of amortization, had no impairment loss
been recognized in prior periods.

14 Accounts payable and accrued liabilities

As at December 31, 2011, December 31, 2010 and January 1, 2010, accounts payable and accrued liabilities
are comprised of:

Accounts payable
Accrued liabilities

Accounts payable and accrued liabilities

December 31,
2011
$

December 31,
2010
$

January 1,
2010
$

370,936
315,231

686,167

329,845
183,714

157,506
182,515

513,559

340,021

(20)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

15 Long-term debt

As at December 31, 2011 and December 31, 2010 long-term debt is comprised of:

Line of credit
Truck loans

Total long-term debt
Less: current portion

Total

December 31,
2011

December 31,
2010

$

$

5,370,000
227,981

5,597,981

53,176

2,790,000
-

2,790,000

-

5,544,805

2,790,000

The line of credit was entered into on November 27, 2009 for a maximum amount of $4 million, repayable on
November 27, 2014, bearing interest at a fixed rate of 10% per annum, and secured by a general security
agreement over the Company’s assets. Deferred financing charges in respect of this facility will be charged to
expense over the term of the facility (see note 10). During the year ended December 31, 2010, the Company
drew from its line of credit in order to finance the purchase of the Syracuse, Albany and Milwaukee businesses;
new shredding vehicles for the Syracuse and Albany markets; and initial working capital for the acquired
businesses. On October 31, 2011, the line of credit limit was increased to $5.37 million repayable on November
27, 2014; all other terms of the agreement remained unchanged. During December 2011, the Company drew
from its line of credit in order to finance the purchase of the New York City business on January 1, 2012.

in the amount of
On November 11, 2011,
US$240,000, repayable on a monthly basis in the amount of US$5,690 principal and interest until October 3,
2015. The loan bears interest at 8.14% per annum and is secured by two shredding vehicles with a carrying
value of US$331,967.

the Company entered into a loan and security agreement

16 Capital stock

a) Authorized

Unlimited number of common shares, without nominal or par value.

Unlimited number of preferred shares, without nominal or par value.

b)

Issued and fully paid

For the years ended December 31, 2011 and December 31, 2010, there were no changes in issued
common shares of the Company.

(21)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

16 Capital stock (continued)

b)

Issued and fully paid (continued)

The following are the balances of issued common shares of the Company:

Common stock

Warrants

Number

$

Number

$

Total
$

Balance, January 1, 2010,

December 31, 2010 and
December 31, 2011

28,884,658

8,297,602

4,000,000

288,206

8,585,808

c) Weighted average common shares

The basic weighted average number of common shares outstanding for the years ended December 31,
2011, was 28,884,658 (December 31, 2010 - 28,884,658).

d) Stock options

Under the terms of the stock option plan:

i)

ii)

From time to time, the Company designates eligible participants to whom options will be granted
and the number of shares to be optioned to each;

Eligible participants are persons who are directors, officers, employees and technical consultants of
the Company;

iii) Options to purchase shares are non-transferable and are exercisable for a period of up to five years

from the date of grant;

iv) Shares to be optioned shall not exceed 2,888,465 and the total number of shares to be optioned to
any eligible participant shall not exceed 10% of the issued and outstanding shares of the class as at
the date such option is granted;

v)

The option price for the shares is determined at the time of granting of the option but cannot be less
than the fair market value of the shares at the time the option is granted less any applicable
discount permitted by the Toronto Venture Exchange; and

vi) The term during which any option granted may be exercised is determined by the Company at the
time the option is granted but may not exceed the maximum period permitted from time to time by
the Toronto Venture Exchange.

(22)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

16 Capital stock (continued)

d) Stock options (continued)

The following table summarizes the movements in the Company’s stock options during the years ended:

December 31, 2011

December 31, 2010

Weighted
average
exercise
price
$

0.26
0.12
0.35

0.24

Number of
options

1,687,500
150,000
(160,000)

1,677,500

Number of
options

1,673,349
360,000
(345,849)

1,687,500

Weighted
average
exercise
price
$

0.34
0.14
0.50

0.26

Outstanding – Beginning of year
Granted
Expired

Outstanding – End of year

The following table summarizes the stock options outstanding as at:

December 31, 2011

December 31, 2010

Number of
options
outstanding

Issue date

Exercise
price
$

Aug 29, 2007
0.20
0.52
Mar 17, 2008
0.14 May 27, 2010
Oct 19, 2010
0.15
May 2, 2011
0.12
Sept 26, 2011
0.10
Oct 26, 2011
0.10

975,000
262,500
280,000
10,000
140,000
5,000
5,000

1,677,500

Weighted
average
remaining
contractual
life (yrs)

Options
exercisable

Number of
options
outstanding

Weighted
average
remaining
contractual
life (yrs)

0.66
1.21
2.40
3.81
3.34
4.74
4.82

1.31

975,000
197,500
280,000
2,500
140,000
–
–

975,000
352,500
350,000
10,000
–
–
–

1,595,000

1,687,500

1.66
2.21
3.40
4.81
–
–
–

2.16

Options
exercisable

975,000
177,500
350,000
–
–
–
–

1,502,500

(23)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

16 Capital stock (continued)

d) Stock options (continued)

The compensation charge for the options issued was determined based on the fair value of the options at
the date of grant using the Black-Scholes option pricing model with the following weighted average
assumptions:

Expected option life
Risk-free interest rate
Expected dividend yield
Expected volatility

2011

2010

4 years
2.28%
$nil
200%

4 years
2.78%
$nil
214%

150,000 options were granted during the year ended December 31, 2011 (2010 - 360,000). The weighted
average grant-date fair value of options granted during 2011 amounted to $0.12 per option. The net stock
compensation charge, after adjusting for stock option forfeitures, amounted to $17,108 (2010 - $58,900).

e) Warrants

The Company issued two tranches of warrants in 2009. The first tranche was issued in connection with
the private placement and the second related to the line of credit obtained. Details are as follows:

Number of
warrants
outstanding
or to be
issued

Remaining
contractual
life

Exercise
price
$

Tranche 1
Tranche 2

0.25 to 0.45
0.25 to 0.45

3,000,000
1,000,000

2.98 years
2.90 years

2011

Assigned
value
$

204,406
83,800

The fair values for both tranches of warrants were determined using the following assumptions under the
Black-Scholes option pricing model:

Expected warrant life
Risk-free interest rate
Expected dividend yield
Expected volatility

3 years
1.06%
$nil
234%

(24)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

16 Capital stock (continued)

e) Warrants (continued)

In connection with the line of credit, 1,000,000 warrants were issued on April 28, 2010 when the line of
credit was first drawn upon in accordance with the line of credit agreement. These warrants were recorded
in the consolidated financial statements in 2009 as performance by the counterparty was complete at that
date. The fair value of these warrants has been recorded as deferred financing charges and is being
amortized into income over the term of the facility and is also subject to a two-year holding period
commencing on the date of issuance. This is a non-cash transaction and has been excluded from the
consolidated statements of cash flows.

Tranches 1 and 2 of warrants expire on November 27, 2014 and December 23, 2014, respectively.

17 Corporate operating locations expenses by nature

The corporate operating locations expenses of the Company are broken down as follows:

Shredding vehicle and related expenses
Employee wages expense
Employee benefit expense
Office and administration expense
Depreciation – equipment
Amortization – intangible assets
Loss on settlement of pre-existing

relationship

2011

$

358,915
572,507
92,303
206,418
130,536
158,553

2010

$

147,850
215,203
29,095
99,410
71,342
34,390

–

149,775

Total corporate operating expenses

1,519,232

747,065

During the year ended December 31, 2011, the Company operated three corporate locations – Syracuse,
Albany and Milwaukee. During the year ended December 31, 2010, the Company operated two corporate
locations – Syracuse and Albany. The Syracuse location operated for the 8 months ended December 31,
2010 and the Albany location operated for the 6 months ended December 31, 2010.

(25)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

18 Selling, general and administrative expenses by nature

The selling, general and administrative expenses of the Company are broken down as follows:

Employee wages expense
Employee benefits expense
Share-based compensation
Professional fees
Technology
Rent and office expense
Advertising
Selling and development
Bad debt expense
Amortization of deferred financing charges
Depreciation – equipment
Amortization – intangible assets
Foreign exchange gain/(loss)
Other

2011
$
770,867
54,179
17,108
854,674
111,558
75,302
76,083
203,793
103,320
22,086
3,014
338,141
(66,163)
165,620

2010
$
755,312
62,136
58,900
268,875
108,091
63,429
44,368
64,234
35,811
22,086
6,520
276,967
143,600
171,378

Total selling, general and administrative expenses

2,729,582

2,081,707

Compensation of key management

Included in employee wages and benefits expense above are key management personnel compensation as
follows:

Wages and benefits
Share-based compensation

Total

2011
$

658,336
16,234

674,570

2010
$

638,926
44,109

683,035

Key management personnel are comprised of the Company’s Board of Directors, Chief Executive Officer,
Chief Financial Officer, President, Vice President of Operations, and former Chief Operating Officer.

(26)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

19 Income taxes

Reconciliation of total tax recovery

The effective rate on the Company’s loss before income tax differs from the expected amount that would arise
using the statutory income tax rates. A reconciliation of the difference is as follows:

Loss before income taxes
Income tax rate

Expected income tax recovery based on above rates
Non-deductible expenses
Unrecognized deductible temporary differences and other

Income tax recovery

2011
$

(564,169)
28%

(159,000)
12,000
37,914

(109,086)

2010
$

(294,543)
31%

(91,300)
22,000
48,857

(20,443)

The Company’s statutory tax rate decreased to 28.25% in 2011 from 31% in 2010 as a result of a change in tax
legislation.

Provision for (recovery of) income taxes is comprised of:
Current income taxes
Deferred income taxes

Deferred tax

Components of the net deferred income tax liability are as follows:

2011
$

(17,603)
(91,483)

(109,086)

2010
$

20,000
(40,443)

(20,443)

Deferred income tax liability:

Intangible assets
Equipment

Deferred income tax asset:

Other

Net deferred income tax liability

December 31,
2011
$

December 31,
2010
$

January 1,
2010
$

(468,110)
–

58,000

(410,110)

(508,232)
(33,000)

(565,449)
–

51,000

14,000

(490,232)

(551,449)

(27)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

19 Income taxes (continued)

The following reflects the balance of temporary differences for which no deferred income tax asset has been
recognized as realization is not considered probable:

Non-capital losses

Intangible assets and equipment

Tax deductible share issue costs

December 31,
2011
$
5,815,000

835,000

153,000

December 31,
2010
$
4,917,000

1,597,000

223,000

January 1,
2010
$
3,764,000

2,073,000

270,000

The Company has incurred Canadian non-capital losses of $5,629,000 that can be carried forward to reduce
taxes payable in Canada. The losses expire at various times through December 31, 2031. The Company has
incurred US non-capital losses of $186,000 that can be carried forward to reduce taxes payable in the US. The
losses expire at various times through December 31, 2031.

20 Commitments and contingency

Commitments

The Company leases office premises in Mississauga, Ontario, Canada. The lease expires on September 30,
2013. Additionally, the Company leases facilities in Albany, which expires on March 31, 2013, Syracuse, which
expires on August 31, 2015 and Milwaukee, which expires on May 31, 2013. Certain contracts include renewal
options for various periods of time. For the year ended December 31, 2011, the Company incurred $116,458
in lease payments as an expense included in ’selling, general and
(December 31, 2010 - $83,809)
administrative expenses’ and ‘corporate operating expenses’.

Non-cancellable operating lease rentals are payable as follows:

Less than 1 year
Between 1 and 5 years
More than 5 years

Total

$

156,372
140,232
–

296,604

(28)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

20 Commitments and contingency (continued)

Contingency

On June 18, 2010, three franchisees filed a complaint with the United States District Court, South District of
New York, which management of the Company believes is without merit. The complaint has listed the following
causes of action, (1) breach of contract and breach of the implied covenant of good faith and fair dealing by
PFC, (2) fraudulent misrepresentation by PFC, (3) negligent misrepresentation by PFC, and (4) violation of
various state laws by PFC. These franchisees are located in Florida, North Carolina and Wisconsin. On July
13, 2010, one additional franchisee located in New York State joined the aforementioned complaint. On
December 31, 2010, in conjunction with the purchase of the Proshred Wisconsin business by the Company, the
Wisconsin franchisee permanently withdrew from the legal complaint. On January 1, 2012, in conjunction with
the purchase of
the New York City franchisee
permanently withdrew from the legal complaint. As of January 1, 2012, two franchisees remain in the legal
complaint.

the Proshred New York City business by the Company,

The Company intends to vigorously defend against this claim. The Company is strongly of the view that it (1)
has not breached any contracts or agreements with its franchisees and has acted in good faith with all
franchisees, (2) has not made any fraudulent misrepresentations to any franchisees, (3) has not made any
negligent misrepresentations to any franchisees, and (4) has complied with all state laws as well as Federal
Trade Commission rules and regulations regarding franchising.

The final outcome with respect to this claim cannot be predicted nor can the costs to defend this claim be
quantified with certainty and therefore there can be no assurance that its resolution will not have an adverse
effect on the Company’s consolidated financial position. No amounts, other than legal costs, have been
accrued in these consolidated financial statements relating to this claim.

21 Financial instruments and fair values

The Company has various financial assets that consist of: cash, trade receivables and notes receivable from
franchisees. The Company’s financial liabilities include accounts payable and accrued liabilities, notes payable
and long-term debt.

The Company, through its financial assets and liabilities, has exposure to the following risks from its use of
financial instruments: interest rate risk, credit risk, foreign exchange risk and liquidity risk. Senior management
is responsible for setting acceptable levels of risk and reviewing risk management activities as necessary.

Interest rate risk

The Company’s cash is subject to cash flow risk, as it earns interest at prevailing and fluctuating market rates.
The fixed rate notes receivable from franchisees, and the line of credit facility that has a fixed interest rate of
10% per annum and truck loans that have a fixed interest rate of 8.14% per annum, are subject to interest rate
fair value risk, as their fair values will fluctuate as a result of changes in market rates.

(29)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

21 Financial instruments and fair values (continued)

Credit risk

In accordance with its investment policy, the Company maintains cash deposits with banks. The credit risk on
cash is limited because the counterparties are banks with high-credit ratings assigned by international credit-
rating agencies.

Receivables from franchisees

The accounts receivable from franchisees are exposed to credit risk from the possibility that franchisees may
experience financial difficulty. The Company mitigates the risk of credit loss by limiting its exposure to any one
franchisee. Credit assessments were conducted with respect to all new franchisees and existing franchisees. In
addition, the receivable balances are monitored on an ongoing basis. As of December 31, 2011, 6 franchisees
accounted for 73% of the accounts receivable balance (December 31, 2010 - 6 franchises accounted for 61%).
the Company’s revenues
For the year ended December 31, 2011, 3 franchisees accounted for 28% of
(December 31, 2010 - 3 franchisees accounted for 32%). As of December 31, 2011, 37% of accounts
receivable were over 90 days old and related to two franchises (December 31, 2010 – 26% of accounts
receivable were over 90 days old and related to one franchise). Subsequent to year-end, a significant portion of
the accounts receivable over 90 days old was settled as a result of the purchase of the New York City
franchise, see note 26.

The aging analysis for trade accounts receivable from franchisees past due but not impaired and impaired is as
follows:

December 31, 2011
$

December 31, 2010
$

January 1, 2010
$

Past due but not impaired
Up to 3 months
3 to 6 months
Over 6 months

Impaired

Up to 3 months

3 to 6 months
Over 6 months

10,420
83,580
–

6,912

12,049
67,803

–
21,462
–

–

–
40,762

2,332
5,922
–

–

–
–

(30)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

21 Financial instruments and fair values (continued)

The following is a reconciliation of the allowance for credit losses from trade receivables from franchisees:

Opening balance
Additions
Foreign exchange

Closing balance

December 31, 2011
$

December 31, 2010
$

40,762
44,552
1,450

86,764

–
40,823
(61)

40,762

Also refer to note 7 for details of notes receivable from franchisees and impairments recorded.

Receivables from shredding customers

The accounts receivable are exposed to credit risk from the possibility that customers may experience financial
difficulty. The Company mitigates the risk of credit loss by limiting its exposure to any one customer. All new
customers are required to make payments for services by way of preapproved credit card, and credit is
extended only after a credit assessment is conducted.
In addition, the receivable balances with customers are
monitored on an ongoing basis with the result that the Company’s exposure to bad debt is not significant. At
December 31, 2011 and December 31, 2010, no customer accounted for more than 10% of the accounts
receivable balance. For the years ended December 31, 2011 and December 31, 2010, no customer accounted
for more than 10% of the Company’s revenues in this category. As of December 31, 2011, 10% of accounts
receivable in this category was over 90 days old. The Company has recorded an allowance of $2,834 for credit
losses from accounts receivable from shredding customers. The Company does not have any reason to
believe it will not collect all remaining balances.

The aging analysis for accounts receivable from shredding customers past due is as follows:

Past due but not impaired

Up to 3 months
3 to 6 months
Over 6 months

Impaired
3 to 6 months
Over 6 months

December 31, 2011
$

December 31, 2010
$

18,194
33,663
–

2,834
–

16,658
9,321
–

–
–

(31)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

21 Financial instruments and fair values (continued)

Foreign exchange risk

Since the Company operates internationally, it is exposed to currency risks as a result of potential exchange
rate fluctuations related to non-intragroup transactions. Fluctuations in the Canadian dollar (CAD) and the US
dollar (USD) exchange rates could have a potentially significant impact on the Company’s results of operations.
If there were a foreign exchange rate variation of -5% (depreciation of the USD) and +5% (appreciation of the
USD) against the CAD, from a period-end rate of USD$1.00 = CAD$1.0170, the total impact to net loss would
be a decrease/increase of approximately $150,000.

Liquidity risk

The Company’s objective is to have sufficient liquidity to meet liabilities when due. The Company has incurred
significant losses to date, and has a deficit of $6.8 million at December 31, 2011. Cash flow forecasting is
performed by management, which monitors rolling forecasts of the Company’s liquidity requirements to ensure
it has sufficient cash to meet operational needs at all times. Although management considers its assumptions
used in its cash flow forecasts to be reasonable, there is no assurance that the cash flow forecasts will be
achieved. The Company monitors its cash balances and cash flows generated from operations to meet
requirements. Based on overall cash generation capacity and overall financial position, while there can be no
assurance, management believes the Company will be able to meet financial obligations as they come due.
The Company does not have any financial covenants to comply with.

The current liabilities of $771,541 at December 31, 2011 (December 31, 2010 - $641,400), are due to be
settled within one year from the balance sheet date.

At December 31, 2011,
the Company has cash of $3,011,786 and working capital of $2,982,235. The
Company also has access to a $5.37 million line of credit, of which $5.37 million has been drawn as of
December 31, 2011. $2.5 million of the cash was used to purchase the New York City business from a current
franchisee on January 1, 2012. The line of credit is repayable on November 27, 2014 and interest payments
are due semi-annually. Subsequent to year-end, the Company increased its line of credit to $6 million
(see note 26).

(32)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

21 Financial instruments and fair values (continued)

The table below analyzes the Company’s non-derivative financial
liabilities into relevant maturity groupings
based on the remaining period from the statement of financial position date to the contractual maturity date.
The amounts disclosed in the table are the contractual undiscounted cash flows. The analysis is based on
foreign exchange and interest rates in effect at the consolidated statement of financial position date, and
includes both principal and interest cash flows for notes payable and long-term debt.

Principal

Less than 3
months
$

3 months
to 1 year
$

2 – 5
years
$

Over 5 years
$

Accounts payable and accrued liabilities
Notes payable
Long-term debt

686,167
–
17,358

–
–
52,075

–
20,340
5,566,729

–
–
–

Interest

Notes payable
Long-term debt

Liquidity risk

Less than 3
months
$

3 months
to 1 year
$

2 – 5
years
$

–
4,427

–
581,101

1,688
1,581,946

Over 5 years
$

–
–

Total principal and interest

Less than 3
months
$

3 months
to 1 year
$

2 – 5
years
$

Over 5 years
$

Accounts payable and accrued liabilities
Notes payable
Long-term debt

686,167
–
21,785

–
–
633,176

–
22,028
7,148,675

–
–
–

Fair value of financial instruments

The carrying value amounts of many of the Company’s financial instruments, including cash, trade receivables,
trade payables and accrued liabilities, which are all carried at amortized cost, approximate their fair value due
primarily to the short-term maturity of the related instruments. The fair value estimates of the Company’s notes
receivable from franchisees (note 7), are made as at a specific point in time based on estimates using present
value or other valuation techniques. The carrying value of the Company’s notes payable and long-term debt
approximates fair value as the rates are similar to rates currently available to the Company.

These techniques involve uncertainties and are affected by the assumptions used and the judgments made
regarding risk characteristics of various financial instruments, discount rates, estimates of future cash flows,
future expected loss experience and other factors. The carrying value of the Company’s notes receivable from
franchisees at December 31, 2011, amounted to $246,477 (December 31, 2010 - $141,883; January 1, 2010 -
$164,226) with fair value estimated to amount to $225,081 (December 31, 2010 - $121,008; January 1, 2010 -
$130,399), respectively.

(33)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

22 Capital management

The Company defines capital as shareholders’ equity. The primary objective of
the Company’s capital
management is to ensure that it maintains the appropriate capital levels to support its business and maximize
shareholder value. The Company manages its capital structure and makes adjustments to it in light of changes
in economic conditions. To maintain or adjust the capital structure, the Company may issue new shares or
issue debt securities.

23 Segment reporting

The business segments presented reflect the management structure of the Company and the way in which the
Company’s management reviews business performance. Prior to April 30, 2010, the Company operated one
business segment, (1) the granting and managing of shredding business franchises under the “Proshred”
trademark (Franchising and licensing). Upon the acquisition of Syracuse, Albany and Milwaukee, the Company
operates two reportable operating segments, (1) the granting and managing of shredding business franchises
under the “Proshred” trademark (Franchising and licensing), and (2) the operation of corporately owned
shredding businesses (Corporate locations).

(34)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

23 Segment reporting (continued)

Total assets and liabilities by reportable operating segment are as follows:

Franchising and licensing

Corporate locations

Total

December 31,
2011
$

December 31,
2010
$

December 31,
2011
$

December 31,
2010
$

December 31,
2011
$

December
31, 2010
$

ASSETS

Current assets
Cash
Cash attributable to Ad

Fund
Trade receivables
Prepaid expenses
Notes receivable from
franchisees
Income tax recoverable

218,286

824,269

2,793,500

164,323

3,011,786

988,592

137,818
201,972
22,789

62,859
17,603

–
282,064
12,598

33,178
–

–
258,142
40,807

–
–

–
132,846
32,423

–
–

137,818
460,114
63,596

62,859
17,603

–
414,910
45,021

33,178
–

Total current assets

661,327

1,152,109

3,092,449

329,592

3,753,776

1,481,701

183,619
–

108,705
4,584

66,259

88,345

2,937,129

2,409,181

–

–

–
565,294

–

621,677

878,270

–
655,922

–

770,578

1,112,232

183,619
565,294

108,705
660,506

66,259

3,558,806

878,270

88,345

3,179,759

1,112,232

3,848,334

3,762,924

5,157,690

2,868,324

9,006,024

6,631,248

370,980
10,170
–

413,062
–
–

–

–

315,187
–
22,028

53,176

390,391

100,497
–
127,841

–

228,338

686,167
10,170
22,028

53,176

771,541

513,559
–
127,841

–

641,400

Total current liabilities

381,150

413,062

Non-current liabilities

Long-term debt
Deferred tax liability

Total liabilities

–

410,110

791,260

–

5,544,805

2,790,000

5,544,805

2,790,000

490,232

903,294

–

–

410,110

490,232

5,935,196

3,018,338

6,726,456

3,921,632

(35)

Non-current assets
Notes receivable from
franchisees

Equipment
Deferred financing
charges

Intangible assets

Goodwill

Total assets

LIABILITIES

Current liabilities
Accounts payable and
accrued liabilities

Deferred revenue
Notes payable
Current portion of long-

term debt

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

23 Segment reporting (continued)

The Company incurred $29,821 in capital expenditures relating to its corporate operations during the year
ended December 31, 2011 (December 31, 2010- $468,941). The Company did not have any capital
expenditures related to its franchising operations for the year ended December 31, 2011 (December 31, 2010-
$6,608).

Geographic information

Canada

Equipment
Deferred financing charges
Intangible assets

United States
Notes receivable from franchisees
Equipment
Intangible assets
Goodwill

Total
Notes receivable from franchisees
Equipment
Deferred financing charges
Intangible assets
Goodwill

Revenue

December 31,
2011
$

December 31,
2010
$

–
66,259
1,376,307

246,477
565,294
2,182,499
878,270

246,477
565,294
66,259
3,558,806
878,270

4,584
88,345
716,683

141,883
655,922
2,463,075
1,112,232

141,883
660,506
88,345
3,179,759
1,112,232

January 1,
2010
$

4,505
110,431
120,841

164,226
–
2,055,197
–

164,226
4,505
110,431
2,176,038
–

All revenues were attributed to the United States, with the exception of a $nil license fee (2010 - $250,000),
which was attributed to the Middle East.

(36)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

23 Segment reporting (continued)

Net loss by operating segment

Total net loss by reportable operating segment is as follows:

Revenue
Direct costs
Corporate overhead
Reversal of impairment
Impairment of goodwill
Depreciation and amortization
Foreign currency gain, net
Interest expense
Interest income
Income tax recovery

For the year ended December 31, 2011

Franchising
and licensing
$

1,367,588
–
(1,831,960)
836,919
–
(363,241)
–
–
2,946
109,086

Corporate
locations
$

2,011,795
(1,230,144)
(173,372)
–
(247,688)
(289,089)
–
(286,915)
–
–

Corporate
overhead
$

–
–
(427,171)
–
–
–
66,163
–
–
–

Total
$

3,379,383
(1,230,144)
(2,432,503)
836,919
(247,688)
(652,330)
66,163
(286,915)
2,946
109,086

Net income (loss)

121,338

(215,413)

(361,008)

(455,083)

For the year ended December 31, 2010

Franchising
and licensing
$

Corporate
locations
$

1,290,052
–
(1,056,649)
598,603
(305,573)
–

–
–
4,945
20,443

713,711
(491,556)
(90,340)
–
(105,734)
–

(149,775)
(73,082)
–
–

Corporate
overhead
$

–
–
(485,545)
–
–
(143,600)

–
–
–
–

Total
$

2,003,763
(491,556)
(1,632,534)
598,603
(411,307)
(143,600)

(149,775)
(73,082)
4,945
20,443

Revenue
Direct costs
Corporate overhead
Reversal of impairment
Depreciation and amortization
Foreign currency loss, net
Loss on settlement of pre-existing

relationship
Interest expense
Interest income
Recovery of income taxes

Net income (loss)

551,821

(196,776)

(629,145)

(274,100)

(37)

RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

23 Segment reporting (continued)

For the year ended December 31, 2011, the Company operated three corporate locations from January 1,
2011 to December 31, 2011. For the year ended December 31, 2010, the Company operated two corporate
locations. The operating results included for 2010 are from May 1, 2010 to December 31, 2010.

24 Related party balances and transactions

the Company is the owner of

A Director of
Included in trade
receivables and notes receivable from franchisees at December 31, 2011, is $1,592 (December 31, 2010 -
$9,141) due from the Director’s franchise. During the year ended December 31, 2011, the Company earned
royalty and service fee amounts of $87,165 (December 31, 2010 - $79,560) from the Director’s franchise.

the Tampa, Florida Proshred franchise.

Included in selling, general and administrative expenses for the year ended December 31, 2011 are insurance
premium amounts of $15,317 (December 31, 2010 - $16,929) paid to an insurance brokerage firm owned by a
Director of the Company.

All related party transactions have been recorded at their exchange amounts.

25 Transition to IFRS

The Company’s consolidated financial statements for the year ended December 31, 2011 have been prepared
in accordance with IFRS. IFRS 1 requires that comparative financial information be provided for the first date at
which the Company has applied IFRS, which was January 1, 2010 (“transition date”). In accordance with IFRS
1, the Company has also retrospectively applied all published IFRS standards effective as of December 31,
2011 and applied certain optional exemptions and mandatory exceptions as applicable for first time IFRS
adopters.

The effect of the Company’s transition to IFRS, described in note 2, is summarized in this note as follows:

(a) Elected exemptions from full retrospective application;

(b) Mandatory exceptions to retrospective application;

(c) Reconciliations of Canadian GAAP to IFRS; and

(d) Notes to the reconciliations.

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RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

25 Transition to IFRS (continued)

(a) Elected exemptions from full retrospective application

In preparing these consolidated financial statements in accordance with IFRS 1, the Company has applied
certain of the optional exemptions from full retrospective application of IFRS. The optional exemptions
applied are described below.

Business combinations – IFRS 1 allows for the guidance under IFRS 3 (revised), Business Combinations,
to be applied either retrospectively or prospectively from the transition date. The retrospective basis would
require restatement of all business combinations that occurred prior to its transition date. The Company
has elected to adopt IFRS 3 (revised) prospectively and has not restated its business combinations prior to
its transition date. Accordingly, all business combinations that occurred prior to January 1, 2010 have not
been restated.

Cumulative translation differences – IAS 21, The Effects of Changes in Foreign Exchange Rates, requires
an entity to determine the translation differences in accordance with IFRS from the date on which a
subsidiary was formed or acquired.
foreign
operations to be deemed zero at the date of transition to IFRS, with future gains or losses on subsequent
disposal of any foreign operations to exclude translation differences arising from periods prior to the date of
transition to IFRS. RediShred deemed all cumulative translation differences to be zero on transition to
IFRS.

IFRS 1 allows cumulative translation differences for all

(b) Mandatory exceptions to retrospective application

In preparing these consolidated financial statements in accordance with IFRS 1 the Company has applied
certain mandatory exceptions from full retrospective application of
IFRS. The mandatory exceptions
applied from full retrospective application of IFRS are described below.

Estimates – Hindsight is not used to create or revise estimates. The estimates previously made by the
Company under Canadian GAAP will not be revised for the application of IFRS except where necessary to
reflect any differences in accounting policies between IFRS and Canadian GAAP.

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RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

25 Transition to IFRS (continued)

(c) Reconciliations of Canadian GAAP to IFRS

IFRS 1 requires an entity to reconcile equity and comprehensive loss for prior periods. The following is the
reconciliation of the Company’s total equity reported in accordance with Canadian GAAP to its total equity
in accordance with IFRS at the transition date of January 1, 2010 and December 31, 2010:

Notes

December 31,
2010

Total equity as reported under Canadian GAAP

Impairment of assets, net of reversals
Depreciation
Deferred taxes
Business combinations

(i)
(ii)
(iii)
(iv)

$
4,088,948

(1,790,216)
416,814
47,422
(53,352)

January 1,
2010

$
5,293,534

(2,388,818)
–
94,550
–

Total adjustments to equity

(1,379,332)

(2,294,268)

Total equity as reported under IFRS

2,709,616

2,999,266

The following is the reconciliation of the Company’s comprehensive loss reported in accordance with
Canadian GAAP to its comprehensive loss in accordance with IFRS for the year ended December 31,
2010:

Notes

For the year ended
December 31, 2010

Comprehensive loss as reported under Canadian GAAP

Reversal of impairment
Depreciation
Deferred taxes
Business combinations
Share-based payments
Total adjustments to comprehensive loss

Comprehensive loss as reported under IFRS

(i)
(ii)
(iii)
(iv)
(v)

$

(1,291,808)

599,032
416,814
(47,558)
(53,352)
28,322

943,258

(348,550)

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RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

25 Transition to IFRS (continued)

Notes to the reconciliations

(i)

Impairment of assets

Under Canadian GAAP, impairment testing of long-lived assets is based on a two-step approach, in which
an asset group’s carrying value is compared to the group’s undiscounted cash flows. If the undiscounted
cash flows are less than the carrying value, the asset group is impaired by an amount equal to the
difference between the fair value and the carrying value. Under Canadian GAAP impairments are not
subsequently reversed. Under IAS 36 Impairment of Assets (“IAS 36”) the impairment test is based on a
one-step approach, in which a review of impairment indicators is performed and if there is an indication of
impairment, an assets carrying value is compared to its recoverable amount, which is estimated as the
higher of the asset’s or cash generation units (“CGUs”) fair value less costs to sell and its value-in-use. The
fair value less costs to sell and the value-in-use is calculated based on discounted cash flows. Impairment
losses for assets other than goodwill are reversed in future periods if the circumstances that led to the
impairment no longer exist. The reversal is limited to restoring the carrying amount such that it does not
exceed the carrying amount that would have been determined, net of amortization, had no impairment loss
been recognized in prior periods.

The Company assessed its impairment indicators at January 1, 2010 and December 31, 2010. The
Company also assessed its indicators of reversals of impairment at December 31, 2010. At each reporting
period, there was an indication of impairment or reversal of impairment on certain CGUs to warrant an
analysis to be performed. Based on the impairment review performed at January 1, 2010, the recoverable
amount of certain CGUs was less than their carrying amounts and the Company recorded an impairment
loss of $2,388,818, which was recorded as an impairment of intangible assets of $2,357,257 and an
impairment of equipment of $31,561. At December 31, 2010, the Company determined the recoverable
amount of certain CGUs was higher than their carrying amounts and recorded a reversal of impairment of
intangible assets of $598,603. Refer to note 13 for assumptions used.

(ii) Depreciation

The adjustments to the depreciation are a result of the impairment loss recognized at January 1, 2010. The
asset’s amortization amounts for fiscal 2010 were impacted and reduced accordingly, to reflect the lower
carrying value.

(iii) Deferred tax liability

Upon initial recognition of the Company’s intangible assets, a deferred tax liability was recognized as the
difference between the accounting value of
the intangible assets and their related tax values. The
Company has adjusted the deferred tax liability for the related impact as a result of the impairment loss
recognized at January 1, 2010, the related impact as a result of the reversal of impairment previously
recorded at December 31, 2010 and the revised depreciation recorded in 2010.

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RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

25 Transition to IFRS (continued)

The following table highlights the changes to the deferred tax liability:

Deferred Tax Liability – Canadian GAAP

Changes to accounting values

December 31,
2010
$

(533,000)

42,768

January 1,
2010
$

(646,000)

94,551

Deferred Tax Liability – IFRS

(490,232)

(551,449)

(iv) Business combinations

Under Canadian GAAP, contingent consideration is not recorded until the conditional element has been
resolved. Furthermore, acquisition related costs are capitalized as part of the cost of the acquisition. Under
IFRS 3, the Company is required to value the cost of its business combinations at fair value at the
liabilities and contingent consideration incurred and equity
acquisition date of assets transferred,
instruments issued by the acquirer as well as expense all acquisition related costs. As a result, the
Company has estimated the fair value of the contingent consideration related to the business combinations
completed in 2010 and capitalized them as part of the cost of the acquisitions. In addition, all acquisition
related costs have been expensed in the respective period.

(v) Share-based payments

Under IFRS 2, Share-based payments, the Company is required to treat each tranche within an award as a
separate award and calculate compensation expense for each tranche over its own distinct vesting period.
IFRS 2 also requires an estimate of the forfeiture rate in the calculation of periodic compensation expense,
as opposed to being optional under Canadian GAAP. As a result, the Company has estimated a forfeiture
rate and calculated its compensation expense in accordance with IFRS 2 resulting in an adjustment at the
transition date between two accounts within equity and during the year ended December 31, 2010.

(vi) Adjustments to the statements of cash flows

The transition from Canadian GAAP to IFRS had no significant impact on cash flows generated by the
Company except that, under IFRS, cash flows relating to interest, dividends and income taxes are required
to be disclosed separately on the statement of cash flows. Cash flows relating to interest are classified in a
consistent manner as operating, investing or financing each period. Under Canadian GAAP, cash flows
relating to interest payments were classified as operating.

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RediShred Capital Corp.
Notes to Consolidated Financial Statements
For the years ended December 31, 2011 and 2010

(expressed in Canadian dollars)

25 Transition to IFRS (continued)

(vii) Cumulative translation differences

Under IFRS 1, the Company elected to set the cumulative translation amount of $161,067 under Canadian
GAAP to $nil upon transition to IFRS. This has been reflected as a reclassification between accumulated
other comprehensive income (loss) and deficit and thus does not affect reported total equity. There was an
immaterial impact on the cumulative translation amount for the year ended December 31, 2010.

26 Subsequent events

On January 1, 2012, the Company completed the acquisition of the Proshred New York City business from an
existing franchisee for an aggregate purchase price of US$2,569,000. The Company withdrew funds from its
line of credit facility and has obtained vendor financing relating to the purchase of the New York City assets. In
conjunction with the purchase of the business, the exiting franchisee withdrew from the legal complaint filed
against the Company in June 2010. The New York City operating results will be included in the 2012 financial
statements.

The Company is in the process of valuing the assets and liabilities acquired. The preliminary purchase price
allocation is as follows.

Assets acquired
Equipment
Customer lists
Franchise intangibles
Goodwill

Consideration given
Cash
Promissory notes
Settlement of accounts receivable

Acquisition costs (expensed in statement of comprehensive loss)

$

651,334
231,835
1,087,685
652,866

2,623,720

2,246,860
280,858
96,002

2,623,720

44,755

On January 31, 2012, the Company announced that it has entered into an agreement with its Chicago South
franchisee for the franchisee to purchase the Chicago North territories. The Chicago South franchisee has also
renewed his existing franchise agreement for an additional five year period. The Company will recognize
US$93,300 in franchise fee revenue in the first quarter of 2012.

In March 2012, the line of credit limit (see note 15) was increased by $0.63 million to $6.0 million, repayable on
November 27, 2014; all other terms of the agreement remained unchanged.

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