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RediShred Capital Corp.

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FY2012 Annual Report · RediShred Capital Corp.
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ANNUAL REPORT 
2012 

 
 
 
 
 
ANNUAL REPORT 

2012 

2012 HIGHLIGHTS 

  Service related system sales for 2012 
increased  by  14%  over  2011,  as  the 
system  continued  to  invest  in  sales 
and marketing activities. 

  Total  system  sales  in  2012  were 
$14.9  million,  which  was  consistent 
with  2011’s  results  despite  a  33% 
drop  in  recycling  revenue  driven  by 
softness in the paper markets. 

SYSTEM SALES GROWTH (in millions - USD) 

 $16.0

 $14.0

 $12.0

 $10.0

 $8.0

 $6.0

 $4.0

 $2.0

 $-

CAGR = 28% 

Service 
System Sales 

2007 2008 2009 2010 2011 2012

  Corporate  locations  generated  $2.9 
million  in  revenue  and  $603,000  in 
EBITDA  for  the  12  months  ended 
December 31, 2012. 

  Conducted  two  acquisitions:    New 
York  City,  NY  and  Miami,  FL,  which 
brings the total number of corporate 
locations to 5.  

in 

two 

2012, 

Awarded 

  Opened  four  new  locations  in  2012, 
including  Atlanta,  GA,  Phoenix,  AZ, 
Dallas, TX and Houston, TX. Awarded 
and opened an additional location in 
Chicago. 
new 
including 
franchises 
Houston, TX and Richmond, VA. 
international 

in 
Dubai, UAE, Abu Dhabi, UAE, Riyadh, 
KSA and Jeddah, KSA. This brings the 
international total to 5 locations. 
  Commenced  the  implementation  of 
handhelds/GPS  and  new  routing 
platform,  with  the  view  to  enhance 
route efficiencies. 

  Opened 

locations 

  Modernized  the  truck  fleet  in  New 
York  City,  with  a  view  to  reducing 
to  maximize 
repair  costs  and 
customer service response times. 

 
 
 
 
 
 
 
 
 
 
 
ANNUAL REPORT 

2012 

TO OUR SHAREHOLDERS 

On  behalf  of  the  Board  of  Directors,  I  am  pleased  to  present  the  2012  Annual  Report  for  Redishred 
Capital Corp. (“Redishred” or “Company”).  

Redishred is a publicly traded investment company listed on the TSX Venture Exchange focused on the 
document  shredding  and  recycling  industry.    Redishred  currently  owns  and  operates  the  PROSHRED® 
franchise system in the United States.   PROSHRED® is the pioneer of on-site document destruction and 
has 23 locations in operation throughout the United States and five locations in operation in the Middle 
East, as of December 31, 2012.  

3669131617161618F23235F515F6051015202530352003200420052006200720082009201020112012F2013Operating PROSHRED Locations-World WideUS Domestic - franchisedUS Domestic - corporateInternational 
 
 
 
 
 
 
 
ANNUAL REPORT 

2012 

PROSHRED® is focused on maximizing revenue and profit growth by:  

(1)  Supporting our franchisees by facilitating programs aimed at growing their sales and in turn the cash 

flows they generate.  

(2)  Expanding  our  location  footprint  in  North  America  by  way  of  continued  franchising  and  by 
location  footprint 

located  acquisitions.  We  will  also  expand  our 

conducting  strategically 
internationally by way of licensing. 

(3)  Increasing sales and marketing activities and focusing on route optimization in all locations.   

Our  management  team  is  committed  to  building  the  PROSHRED®  brand,  with  the  view  to maximizing 
shareholder return on investment.   

ABOUT PROFESSIONAL SHREDDING CORPORATION AND PROSHRED® 

Professional Shredding Corporation (“PSC”) is a fully owned subsidiary of Redishred that franchises the 
right  in  the  United  States  and  internationally,  outside  of  Canada,  to  sell  on-site  services  for  the 
destruction  and  disposal  of  documents  and  other  sensitive  and  confidential  materials  under  the 
trademark PROSHRED®.  Its customers are businesses, households and other organizations that  have a 
need to maintain the confidentiality of their proprietary information, whether for competitive reasons, 
to  comply  with  legal  requirements  or  otherwise.  The  PROSHRED®  system  allows  businesses  and 
individual customers to witness the destruction of their selected paper documents, computer disks, hard 
drives and other media that contain sensitive and confidential proprietary information.   

PROSHRED®  is  a  pioneer  in  the  onsite  document  destruction  industry,  commencing  operations  in 
Toronto  in  1986.  In  2008,  Redishred  purchased  PSC  and  the  brand  PROSHRED®  from  Heron  Capital 
Corporation. With this acquisition, Redishred immediately obtained a solid platform that could support 
future  footprint  growth  in  the  US  and  Internationally.    The  platforms  that  were  purchased  included, 
operating manuals, ISO manuals, software systems, and the sales and marketing materials.  

 
 
 
 
 
 
 
ANNUAL REPORT 

2012 

2012 SUCCESSES 

During the challenging economic environment of the last few years we saw opportunities to continue to 
grow our businesses, not only in the United States, but internationally. Some of our key successes from 
last year include: 

 
Increased year over year service related system sales by 14% versus the previous year; 
  Recycling  related  system  sales  decreased  by  by  33%  versus  the  previous  year,  causing 

overall system sales to be flat versus 2011; 

  Saved 350,000 trees by way of recycling shredded paper; 
  Four  new  Franchisee  commenced  operations  including  Atlanta,  Phoenix,  Dallas  and 

Houston; 

  The existing franchisee in Chicago South purchased the Chicago North rights. 
  Awarded 2 new franchises in 2012, including Houston, TX and Richmond, VA, and 
  Opened four additional International locations in 2012 under the License Agreement signed 

with Averda LLZ in 2010. (Dubai, UAE, Abu Dhabi, UAE, Riyadh, KSA and Jeddah, KSA. 

Continued  Growth  in  Service  Revenue  –  The  PROSHRED®  system  continued  to  grow  in  2012,  with 
service related system sales (revenues generated from providing secure shredding service to customers 
and does not include recycling related revenues) growing at a rate of 14% over the previous year.  This 
strong growth in service related system sales is due to PROSHRED®’s focus on strong customer service 
and the education of clients on the security benefits of using the PROSHRED® service on a regular basis. 
It is PROSHRED®’s plan to continue building service related revenue by focusing on client education at 
the local level, by way of initiating new outbound lead generation programs and by enhancing our web 
presence in the areas of social media and search engine optimization.  

Quality  and  Brand  –  PROSHRED®  continues  to  be  the  only  national  onsite  document  destruction 
company in the United States to be ISO 9001 - 2008 certified for international standards in quality and 
customer  satisfaction,  this  certification  was  renewed  in  2012.  In  addition,  all  of  our  franchise  and 
corporate locations in operation more than one year are NAID AAA certified. 

 
 
 
 
 
 
 
ANNUAL REPORT 

2012 

Commitment to Communities and the Environment – PROSHRED®’s core values includes commitment 
to the communities we serve and a commitment towards a cleaner and greener environment.  During 
2012,  PROSHRED®  franchisees  and  corporate  locations  conducted  180  community  shredding  events.  
These  events  are  aimed  at  educating  consumers  on  the  serious  ramifications  of  identity  theft  while 
simultaneously  allowing  consumers  to  destroy  their  confidential  documents  on  site.    Our  community 
shredding events are often conducted in association with local charities raising funds for their worthy 
causes.    An  important  byproduct  of  the  PROSHRED®  service  is  the  shredded  paper,  all  paper  that  is 
shredded  is  also  recycled,  and  as  a  result,  PROSHRED®  locations  shred  23,300  tons  of  paper  in  2012, 
saving 350,000 trees.   

2012 CHALLENGES 

Paper Prices – During the first three quarters of 2011, driven by overseas demand, recycled paper prices 
continued to increase to near record highs (close to $250 per ton). This dramatic price increase caused 
increased price competition as some competitors reduced prices for the service as they relied heavily on 
revenues from the recycled products. PROSHRED®’s response to this challenge was and still is to focus 
its  sales  strategy  on  building  strong  route  densities  and  peerless  customer  service.  By  building  strong 
route densities, we can increase our truck utilization, thereby reducing our cost per stop and remaining 
competitive during the upward paper pricing cycle.  In the last quarter of 2011, paper prices fell by more 
than $100 per ton, driven by reduced demand in both overseas and domestic markets. This reduction in 
paper prices was offset by slightly stronger prices for our unscheduled and one-time purge services. In 
2012, paper prices remained at these lower levels.  The PROSHRED® system responded by continuing to 
educate  our  customers  on  the  benefits  of  our  on-site  service  which  allowed  PROSHRED®    to  grow  its 
service related system sales. 

PROSHRED®  remains  committed  to  our  core  values  of  honesty  and  transparency  in  our  pricing 
communications  with  our  customers,  as  a  result  we  do  not  typically  include  fuel,  insurance  or 
administrative surcharges in the price of our on-site shredding services. 

 
 
 
 
 
 
 
ANNUAL REPORT 

2012 

Franchise Development – The PROSHRED® franchise model is capital intensive, as it requires significant 
investment  in equipment and human resources  to launch.  The typical franchisee candidate has a net 
worth  of  at  least  $1M.    The  United  States  credit  markets  continued  to  be  poor,  restricting  access  to 
capital for potential franchisees, hence reducing the pool of qualified candidates.  In order to respond to 
this  situation,  PROSHRED®  has  invested  in  a  new  franchise  oriented  web  site,  invested  in  building 
stronger relationships with business brokers with the aim to increase the quantity of quality candidates 
that explore the PROSHRED® business opportunity. Additionally, PROSHRED® management continues to 
work with various financing brokers and advisors with the goal to open new financing channels for new 
and existing franchisees. 

Litigation – Redishred has been working diligently to resolve the litigation brought against it by four of 
its  PROSHRED®  franchisees.    In  late  2010,  Redishred  purchased  the  Wisconsin franchise,  settling  their 
claim.  On January 1, 2012, Redishred purchased the New York City franchise, settling their claim against 
the Company, and on July 13, 2013 Redishred purchased the Miami franchise, settling their claim against 
the Company. The Company has and will continue to work to resolve the remaining litigation in 2013. 

New York City Corporate Location – The New York City location was purchased on January 1, 2012, and 
required  significant  incremental  investment  in  human  resources  and  shredding  equipment  to  ensure 
that  the  PROSHRED®  standard  of  customer  service  was  delivered.    As  a  result,  this  location  did  not 
perform to the level management had expected when purchased.  With a new management team and a 
new fleet of shredding trucks, management expects better cash flow results from the New York location 
in 2013 and onward. 

 
 
 
 
 
 
 
 
 
ANNUAL REPORT 

2012 

REDISHRED CAPITAL CORP AND PROSHRED ® MOVING FORWARD 

Industry Update 

The following highlights the shredding market in 2012: 

  The shredding market continues to be a $4 billion dollar market, of which 45% ($1.8 Billion) is 
outsourced  to  providers  like  PROSHRED®,  and  55%  ($2.2  Billion)  of  the  market  continues  to 
shred in-house or not at all. The market continues to grow at about 10% per annum. 

  The  shredding  market  is  highly  fragmented,  with  42%  of  the  market  being  serviced  by  the  5 
largest  operators.    58%  of  the  market  is  being  operated  by  independent  “mom  and  pop” 
operators, whose revenues are under $1.5 million per annum. 

  Future growth is anticipated to be driven by small and medium sized enterprises who have been 

late adopters of outsourced shredding services. 

Total Shredding Market 

Adoption by Business Size 

Total: $4 billion 

45% 

55% 

Outsourced 

In-house 

100%

80%

60%

40%

20%

0%

Using in house shredding 

10 or less 11 to 50 51 to 100 101 to 500 500 or
more

Source: BofAML Global Research estimates (2011), Morgan Stanley (2005), Northcoast Research (2011) 

 
 
 
 
 
 
  
 
 
 
 
 
ANNUAL REPORT 

2012 

Strategy 

PROSHRED® will spend the next fiscal year focusing on our core strategies as follows: 

  Continuing  to  enhance  the  PROSHRED®  system  with  the  view  of  increasing  franchisees’  sales 
and profits by providing sales and marketing support to all franchisees and corporate locations;  
  Recruiting and awarding new franchise locations in the United States by continuing to invest in 

franchise marketing activities and develop stronger relationships with business brokers; 
Implement a new workflow management software with enhanced routing capabilities; 

 
  By being involved in our communities by way of supporting local charities, conducting shredding 
events and continuing to recycle the paper and other materials collected and destroyed; and 
  Achieving  a  minimum  of  $800,000  in  earnings  before  interest,  taxes  and  depreciation  from 
existing corporate locations by increasing sales and marketing activities in the local market and 
by continued focus on route optimization and customer service. 

These activities are aimed at (1) increasing our national footprint in the United States, (2) continuing to 
grow  system  sales,  (3)  enhancing  Redishred’s  cash  flows,  and  (4)  contributing  to  the communities  we 
operate in. 

 
 
 
 
 
 
 
ANNUAL REPORT 

2012 

We believe that our strategy, combined with an improving US economy will allow us to continue to grow 
our  revenue,  expand  our  footprint  via  franchising  and  acquisitions  and  further  move  towards 
profitability.   

In closing, the management team of Redishred Capital Corp. would like to thank our hard working and 
dedicated  franchisees  and  employees for their efforts  and  support  in  growing  the  PROSHRED®  brand.  
Furthermore,  we  would  like  to  thank  our  board  of  directors,  shareholders,  suppliers  and  most 
importantly our customers for their ongoing support.  PROSHRED® continues to demonstrate that it is 
the system of choice for on-site document and information destruction, and we are looking forward to 
continuing our growth in 2013 and onwards. 

“Jeffrey Hasham” 

Jeffrey Hasham 

Chief Executive Officer 

 
 
 
 
 
 
 
 
 
 
 
 
ANNUAL REPORT 

2012 

INFORMATION 

Redishred Capital Corp. – Home Office 

Proshred Franchising Corp.  

Toronto 
6790 Century Avenue, suite 200 
Mississauga, Ontario, Canada, L5N 2V8 

Syracuse 
6519 Towpath Road 
East Syracuse, NY 13057 

Redishred Acquisition Inc. – US Offices: 

New York City 
5 West Main Street Suite #200 
Elmsford, NY 10523 

Syracuse 
6519 Towpath Road 
East Syracuse, NY 13057 

Albany 
164 Montgomery Street 
Albany, NY 12207 

Milwaukee 
1425 Commerce Ave 
Brookfield, WI 53045 

MANAGEMENT 

Jeffrey Hasham 

John Prittie 

Kasia Pawluk 

Andrew Parry 

Chief Executive Officer 

President 

Chief Financial Officer 

Vice President of Operations 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Table of Contents 

Forward Looking Statements ................................................................................................................. 2 

Non-IFRS Measures ................................................................................................................................. 3 

Basis of Presentation .............................................................................................................................. 3 

Overview of Redishred Capital Corp. ..................................................................................................... 4 

Worldwide locations ................................................................................................................................ 6 

Performance Compared to 2012 Goals and Objectives ........................................................................ 7 

Overall Performance ............................................................................................................................... 9 

Franchising & Licensing ....................................................................................................................... 10 

System Sales ........................................................................................................................................................... 10 
Total Revenues ........................................................................................................................................................ 15 

Operating Expenses ................................................................................................................................................ 15 
Depreciation and Amortization – Franchising .......................................................................................................... 16 

Corporate Operations ........................................................................................................................... 16 

Same Store Corporate Operations ....................................................................................................... 17 

Miami Operations .................................................................................................................................. 17 

Operating loss (income)........................................................................................................................ 18 

Foreign exchange .................................................................................................................................. 19 

Interest income and expense................................................................................................................ 19 

Income Tax............................................................................................................................................. 19 

Net Loss (Income) ................................................................................................................................. 20 

Selected Quarterly Results ................................................................................................................... 21 

Balance Sheet ........................................................................................................................................ 22 

Impairment of Goodwill and Intangible Assets ................................................................................... 23 

Financial Condition, Capital Resources and Liquidity ........................................................................ 23 

Capital Assets ........................................................................................................................................ 24 

Off-Balance Sheet Financing Arrangements ....................................................................................... 24 

Transactions with Related Parties ....................................................................................................... 24 

Risks and Uncertainties ........................................................................................................................ 25 

Use of estimates and judgements ........................................................................................................ 27 

Investor Relations Activities ................................................................................................................. 28 

Share Data ............................................................................................................................................. 28 

Disclosure controls and procedures and internal controls ................................................................ 28 

Contingencies ........................................................................................................................................ 29 

1 

 
 
 
 
 
  
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Overview of the Structure of the MD&A 

The  following  management’s  discussion  and  analysis  (“MD&A”)  for  Redishred  Capital  Corp.  (the  “Company”  or 
“Redishred”)  has  been  prepared  by  management  and  focuses  on  key  statistics  from  the  consolidated  financial 
report  and  pertains  to  known  risks  and  uncertainties.  To  ensure  that  the  reader  is  obtaining  the  best  overall 
perspective,  this  MD&A  should  be  read  in  conjunction  with  material  contained  in  the  Company’s  audited 
consolidated  financial  statements  for  the  year  ended  December  31,  2012  and  2011.  Additional  information  on 
Redishred,  including  these  documents  and  the  Company’s  2012  annual  report  are  available  on  SEDAR  at 
www.sedar.com. The discussions in this MD&A are based on information available as at April 29th, 2013. 

Forward Looking Statements 

Certain  information  included  in  this  discussion  may  constitute  forward-looking  statements.  Often,  but  not  always, 
forward-looking reports  can be identified by the use  of words such as “plans”, “expects” or “does not expect”, “is 
expected”,  “estimates”,  “intends”,  “anticipates”  or  “does  not  anticipate”,  or  “believes”,  or  variations  of  such  words 
and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur 
or be achieved. Forward-looking reports involve known and  unknown risks, uncertainties  and other factors  which 
may  cause  the  actual  results,  performance  or  achievements  of  the  Company  to  be  materially  different  from  any 
future results, performance or achievements expressed or implied by the forward-looking statements. In particular, 
certain reports in this document discuss Redishred’s anticipated outlook of future events. These reports include, but 
are not limited to: 

(i) 

the  Company’s  ability  to  achieve  certain  levels  of  cash  flow  and  earnings  before  interest,  taxes, 
depreciation and amortization (“EBITDA”) as well as meet its financial obligations as they come due over 
the next twelve months, which may be impacted by:  

a. 

the number of new franchises awarded,  

b. 

the size of the franchise territories awarded,  

c. 

the growth of the system sales achieved by existing and new locations,  

d. 

the economic circumstances in certain regions of the United States,  

e. 

the number and size of acquisitions, 

f. 

the growth of sales achieved in corporate locations, 

g. 

the level of corporate overhead, 

h. 

the outcome of current litigation, 

(ii) 

(iii) 

(iv) 

(v) 

(vi) 

(vii) 

franchise development or the awarding of franchises, which is subject to the identification and recruitment 
of  candidates  with  the  financial  capacity  and  managerial  capability  to  own  and  operate  a  Proshred 
franchise; 

acquisition  activity  may  be  impacted  by  the  level  of  financing  that  can  be  obtained,  the  identification  of 
appropriate assets and agreement of suitable terms;  

anticipated system sales, royalty revenue and corporate store revenue, which may be impacted by industry 
growth levels which to date have been driven by favourable legislation and favourable media coverage on 
the impacts of identity theft; 

recycling  revenues  may  be  impacted  by  commodity  paper  prices  which  will  vary  with  market  conditions 
both in the United States and Internationally;  

the commencement of new franchise operations which may be delayed by the inability of the franchisee to 
comply with the franchise agreement terms and conditions post execution; 

the  anticipated  corporate  results  which  may  be  impacted  by  the  ability  of  the  Company  to  attain  the 
anticipated cost savings and by the performance of the local economies; and  

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

(viii) 

the  Company’s  ability  to  sell  the  Miami  business  at  the  valuation  level  forecasted  and  within  the  next  12 
months.  

These  forward-looking  reports  should  not  be  relied  upon  as  representing  the  Company’s  views  as  of  any  date 
subsequent  to  the  date  of  this  document.  Although  the  Company  has  attempted  to  identify  important  factors  that 
could cause actual actions, events or results to differ materially from those described in forward-looking statements, 
there  may  be  other  factors  that  cause  actions,  events  or  results  not  to  be  as  anticipated,  estimated  or  intended. 
There  can  be  no  assurance  that  forward-looking  reports  will  prove  to  be  accurate,  as  actual  results  and  future 
events  could  differ  materially  from  those  anticipated  in  such  statements.  Accordingly,  readers  should  not  place 
undue  reliance  on  forward-looking  statements.  The  factors  identified  on  the  previous  page  are  not  intended  to 
represent a complete list of the factors that could affect the Company.  

Non-IFRS Measures 

There are measures included in this MD&A that do not have a standardized meaning under  International Financial 
Reporting Standards (“IFRS”) and therefore may not be comparable to similarly titled measures presented by other 
publicly traded companies. The Company includes these measures as a means of measuring financial performance. 

  System sales  are revenues generated by franchisees, licensees and corporately  operated locations.  The 
system  sales  generated  by  franchisees  and  licensees  drive  the  Company’s  royalties.  The  system  sales 
generated by corporate locations are included in the Company’s revenues. 

  Same  store  system  sales  results,  royalty  fees  and  corporate  operational  results  are  indicators  of 
performance of franchisees, licensees and corporately operated locations that have been in the system for 
equivalent periods in 2012 and 2011. 

  EBITDA  is  defined  as  earnings  before  interest,  taxes,  depreciation  and  amortization.  EBITDA  is  a 

performance measure used to assess our corporate locations’ performance.  

  Corporate  operating  income  (loss)  is  the  income  (loss)  generated  by  corporately  operated  locations.  The 
operating income (loss) generated  is inclusive of depreciation  on tangible equipment, primarily trucks and 
containers.  It  does  not  include  amortization  related  to  intangibles  assets  or  allocations  for  corporate 
overhead.  The corporate operating income (loss) also includes the interest related to the Company’s line of 
credit utilized to purchase the corporately operated locations. 

  Operating  income  (loss)  is  defined  as  revenues  less  operating  costs,  interest  expense,  depreciation  and 
amortization related to the tangible assets. Depreciation and amortization for intangible assets has not been 
included in this calculation. 

Basis of Presentation 

All  financial  information  reported  in  this  MD&A  is  presented  under  IFRS  as  Generally  Accepted  Accounting 
Principles  (“GAAP”).  The  Company’s  presentation  currency  is  the  Canadian  dollar.  The  functional  currency  of  the 
Company’s foreign subsidiaries is the U.S. dollar, as it is the currency of the primary economic environment in which 
it operates. 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Overview of Redishred Capital Corp. 

Redishred  Capital  Corp.,  based  in  Mississauga,  Ontario,  Canada  operates  the  Proshred  franchising  business 
(defined  as  the  business  of  granting  and  managing  franchises  in  the  United  States  and  by  way  of  master  license 
arrangement in the Middle East) as well as corporate shredding businesses directly. The Company’s plan is to grow 
its business by way of both franchising and the acquisition and operation of document destruction businesses that 
generate  stable  and  recurring  cash  flow  through  a  scheduled  client  base,  continuous  paper  recycling,  and 
concurrent unscheduled shredding service.  

As  of  December  31,  2012,  there  were  23  operating  Proshred  locations  in  the  United  States  comprised  of  100.9 
territories. A territory in the United States is defined as a geographic area with 7,000 businesses having 10 or more 
employees. A franchise is defined as the right, granted by the Company, to operate a Proshred business in a certain 
geographic area(s).  

During  the  year  ended  December  31,  2012,  the  Company  announced  the  addition  of  3  new  franchisees  to  the 
system, which include Chicago North, Illinois; Houston, Texas; and Richmond, Virginia. These franchises comprise 
3.4,  5.7  and  3.2  territories  respectively.  The  Chicago  North  franchise  commenced  operations  in  September  2012, 
the  Houston  franchise  commenced  operations  in  November  2012  and  the  Richmond  franchise  commenced 
operation subsequent to year-end in March 2013.  

During the year ended December 31, 2012, the Company purchased the Proshred New York City and the Proshred 
Miami franchises from existing franchisees. The Proshred New York City business was acquired on January 1, 2012 
and  the  Proshred  Miami  business  was  acquired  on  July  13,  2012.  The  Company  operates  the  Syracuse,  Albany, 
Milwaukee  and  New  York  City  locations  directly.  The  Miami  business  is  currently  jointly  operated  by  one  of  the 
Company’s franchise locations (refer to ‘Transactions with Related Parties’ and ‘Miami Operations’). The Company 
has committed to a plan to sell the Miami business and is reviewing a Letter of Intent to purchase the business by 
the franchise in Tampa Bay, Florida. 

As of December 31, 2012, the Company also has one international  master license to operate in the Middle  East1. 
There were 5 Proshred locations in the Middle East in operation, including Doha, Qatar, Dubai, UAE, Abu Dhabi, 
UAE, Riyadh, Saudi Arabia and Jeddah, Saudi Arabia.  

1  Middle  East  license  includes  Gulf  Cooperation  Council  countries  of  Saudi  Arabia,  Kuwait,  Bahrain,  Qatar,  The  United  Arab  Emirates,  the 
Sultanate of Oman and the Republic of Yemen, in addition to, the Eastern Mediterranean Levant Countries of Turkey, Syria, Lebanon, Palestine, 
Jordan, Iraq, and Egypt including the islands of Crete, Cyprus, Rhodes, Chios and Lesbos. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

The Company’s location list is as follows:    

No. 

Franchise locations  

Operating since 

Territories 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

8. 

9. 

10. 

11. 

12. 

13. 

14. 

15. 

16. 

17. 

18. 

SPRINGFIELD, MA 

TAMPA BAY, FL 

DENVER, CO 

CHARLOTTE, NC 

PHILADELPHIA, PA 

KANSAS CITY, MO 

NEW HAVEN, CT 

CHICAGO, IL (includes North and South Territories) 

RALEIGH, NC 

BALTIMORE, MD (includes Washington, DC) 

N. VIRGINIA, VA 

ORANGE COUNTY, CA 

SAN DIEGO, CA 

INDIANAPOLIS, IN 

ATLANTA, GA 

PHOENIX, AZ 

DALLAS, TX 

HOUSTON, TX 

June 2003 

March 2004 

August 2004 

April 2006 

September 2006 

December 2006 

April 2007 

April 2007 

June 2007 

November 2007 

July 2008 

September 2009 

October 2010 

June 2011 

January 2012 

January 2012 

March 2012 

November 2012 

No. 

Corporate locations  

19. 

20. 

21. 

22. 

23. 

SYRACUSE, NY 

ALBANY, NY 

MILWAUKEE, WI 

NEW YORK CITY, NY (includes Long Island, NY) 

MIAMI, FL 

Franchised territories in operation 

Operating since 

March 2004(1) 
April 2003(1) 
August 2003(1) 
January 2008(1) 

June 2008(1) 

Corporate territories in operation 

2.3 

2.1 

3.8 

3.3 

5.0 

4.0 

3.6 

7.2 

4.7 

6.7 

3.8 

3.0 

2.9 

2.6 

6.3 

4.2 

6.3 

5.7 

77.5 

Territories 

2.5 

1.2 

2.7 

11.3 

5.7 

23.4 

No. 

Pending franchise locations  

Expected operation 

Territories 

1 

RICHMOND, VA 

March 2013 

Grand Total 

3.2 

104.1 

(1)  Syracuse  has  been  corporately  operated  since  May  1,  2010;  Albany  has  been  corporately  operated  since  July  1,  2010;  Milwaukee  has 
been corporately operated since January 1, 2011 and New York City has been corporately operated since January 1, 2012. The Miami, FL 
business is operated by the Company’s franchise location in Tampa Bay, FL, since July 13, 2013. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

No. 

International locations  

1. 

2. 

3. 

4. 

5.  

DOHA, QATAR 

DUBAI, UAE 

ABU DHABI, UAE 

RIYADH, SAUDI ARABIA 

JEDDAH, SAUDI ARABIA 

Worldwide locations  

Operating since 

September 2011 

January 2012 

June 2012 

December 2012 

December 2012  

Territories 

- 

- 

- 

- 

- 

(1)  The information prior to the March 17th, 2008 qualifying transaction was obtained from the predecessor Company.  

6 

3669131617161618F23235F515F6051015202530352003200420052006200720082009201020112012F2013Operating Locations -World WideUS Domestic - franchisedUS Domestic - corporateInternational 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Performance Compared to 2012 Goals and Objectives  

In  the  Company’s  2011  Annual  Report,  management  stated  its  2012  goals  and  objectives.  A  review  of  the 
Company’s performance in meeting these goals and objectives is included below: 

2012 Goals and Objectives 

Performance during the year ended  
December 31, 2012 

Comments  

Grow system sales from existing 
locations by 10% to $16.4M USD 
compared to 2011.  

Due to the decline in the paper 
prices, at September 30, 2012, 
the Company revised its goal to 
$14.6M USD. 

During 2012, in comparison to 2011, Redishred’s: 

Redishred attained the revised 
annual goal. 

 

 

 

scheduled system sales grew by 10% 
(same store sales grew by 9%); 
unscheduled system sales grew by 22% 
(same store sales grew by 21%); 
recycling system sales declined by 33% as 
a result of the drastic paper price decline in 
the 4th quarter of 2011 (same store sales 
declined by 34%). 

The Company experienced growth of 14% in 
service related system sales during the year ended 
December 31, 2012 when compared to the year 
ended December 31, 2011. 

The price of recycled paper products declined 
significantly in 2012 in comparison to 2011, 
resulting in overall system sales of $14.9M, 
consistent with the prior year total system sales. 

Award at least four franchise 
locations.  

At September 30, 2012, the 
Company revised its goal to 
awarding at least three franchise 
locations. 

During 2012, Redishred awarded three new 
franchise locations. On January 31, 2012, 
Redishred awarded the Chicago North, IL franchise 
to its Chicago South franchisee. On August 13, 
2012, Redishred awarded the Houston, TX 
franchise. On October 24, 2012, the Company 
awarded the Richmond, Virginia franchise.  

Redishred attained the revised 
annual goal.  

Redishred acquired the New York City franchise 
from an existing franchisee in the first quarter of 
2012. On July 13, 2012, Redishred acquired the 
Miami franchise from an existing franchisee. 

Redishred attained the revised 
annual goal.  

Redishred earned $603,582 in EBITDA from its 
Corporate locations during the year ended 
December 31, 2012.  

Redishred attained the revised 
annual goal.  

Conduct three acquisitions in 
2012. 

At September 30, 2012, the 
Company revised its goal to 
conducting two acquisitions in 
2012. 

Achieve a minimum of $1 million 
in EBITDA from existing 
Corporate locations (Syracuse, 
Albany, Milwaukee and New York 
City). 

Due to continued weakness in the 
paper markets, at September 30, 
2012, the Company revised its 
goal to a minimum of $600,000 in 
EBITDA from existing Corporate 
locations. 

7 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Goals and Objectives for 2013 

Management has set new objectives for 2013 as follows:  

1.  Grow system sales from all locations by 10% over fiscal 2012 to a total of $16.4 million USD. 
2.  Award at least four franchise locations.  
3.  Generate $800,000 in earnings before interest, taxes, depreciation and amortization (“EBITDA”) from 

current corporate locations, Syracuse, Albany, Milwaukee and NYC. 

2013 Goals and Objectives  

Strategy for Achieving Goals  

Grow system sales from all locations by 10% 
to $16.4M USD compared to 2012.  

Award at least four franchise locations. 

Achieve a minimum of $800,000 in EBITDA 
from existing Corporate locations (Syracuse, 
Albany, Milwaukee and New York City). 

Provide sales support to all franchisees and corporate 
locations in their sales growth efforts. Sales support will 
include on-site field visits, lead generation programs and 
enhanced marketing tools. 

Continue to invest in franchise development marketing 
activities and develop stronger relationships with business 
brokers. In addition, leverage newly developed dedicated 
franchising web site (www.proshredfranchise.com). 

Management will focus on three key areas to drive 
profitability, (1) increased sales and marketing activities in 
the local markets (2) continued focus on route 
optimization using GPS and Handheld technologies and 
(3) overall cost reductions, including the elimination of the 
baling facility in New York City.  

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Overall Performance 

Selected Financial Data and Results of Operations 

The following table shows selected financial data for the 12 months ended December 31, 2012, 2011 and 2010. 

(in CDN except where noted) 

Franchise sales and revenue data: 

System sales (USD) 

Total Revenue  

Franchise and license fees 

Royalties and service fees 

2012 
$ 

2011 
$ 

2010 

14,890,134 

14,936,708 

12,937,195 

4,059,977 

3,379,383 

2,003,763 

304,478 

823,577 

433,396 

934,192 

355,413 

934,639 

Franchise related revenue 

1,128,055 

1,367,588 

1,290,052 

Corporate location data: 

Corporate location revenue 
Corporate location operating costs 

Corporate location EBITDA  

Depreciation – tangible assets  
Interest expense  

Operating income (loss) from  
    corporate locations 

On-going operating costs 
One-time costs(1) 
Broker fees  
Bad debt expense  
Depreciation and 
    amortization- equipment  

2,931,922 
(2,328,340) 

603,582 

(231,018) 
(591,983) 

2,011,795 
(1,230,143) 

781,652 

(130,536) 
(286,915) 

713,711 
(491,558) 

222,153 

(71,343) 
(73,082) 

(219,419) 

364,201 

77,728 

(1,587,389) 
(231,498) 
(68,089) 
– 

(1,608,218) 
(599,355) 
(121,612) 
(103,320) 

(1,571,196) 
- 
(25,527) 
(35,811) 

– 

(3,014) 

(6,520) 

Total operating costs 

(1,886,976) 

(2,435,519) 

(1,639,054) 

Operating loss 

Operating loss – excluding  
     one-time costs 

(978,326) 

(703,730) 

(278,725) 

(746,829) 

(104,375) 

(278,725) 

Net loss excluding reversals of impairment(2) 

(2,802,536) 

(1,044,314) 

(274,100) 

Net loss – excluding  
     one-time costs(2) 

(1,459,444) 

(444,959) 

(274,100) 

Loss per share  

(0.10) 

(0.02) 

(0.01) 

(1) 

(2) 

One-time costs incurred in 2012 and 2011 are primarily legal fees related to the defence of the current franchisee litigation against the Company. As of December 31, 2012, only one 
franchise remained in the litigation. 
For  the  year  ended  December  31,  2012,  net  loss  excluding  reversals  of  impairment  and  net  loss  –  excluding  one-time  costs  includes  amortization  of  intangible  assets  of  $751,517 
(December  31,  2011  -  $496,694).  Net  loss  –  excluding  one-time  costs  excludes  $712,566  of  the  loss  on  settlement  of  the  pre-existing  relationships  related  to  the  NYC  and  Miami 
acquisitions, one-time costs related to the franchisee litigation of $160,248, impairment of goodwill and intangible assets of $545,008 and the gain on re-acquired rights of $138,439. For 
the year ended December 31, 2011, net loss excluding reversals of impairment and net loss – excluding one-time costs excludes $589,231 of reversal of impairment.  

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

The Company operates the Proshred system, and derives revenues from franchise and other fees as well as royalty 
and  service  related  fees.  In  addition  to  operating  the  Proshred  franchise  system,  the  Company  operates  four 
corporate  locations  in  Syracuse,  Albany,  Milwaukee  and  New  York  City.  These  corporate  locations  generate 
shredding  service  revenue  and  recycling  revenue  as  well  as  incur  costs  related  to  marketing  and  servicing  of 
customers.  The  Company  also  incurs  costs  related  to  managing  the  Proshred  system,  including  salaries  and 
administration.   

The Company posted a net loss of $2,802,536 for the year ended December 31, 2012. The net loss was driven by 
the following major factors:  

(a)  the  settlement  of  the  pre-existing  franchise  relationships  as  part  of  the  New  York  City  and  Miami 

acquisitions of $712,567; 

(b)  the impairment of goodwill and other intangible assets of $545,008; 

(c)  one-time legal costs associated with the defence of the past and current litigation of $160,248; 

(d)  increased  amortization  for  intangible  assets  due  to  the  reversal  of  a  portion  of  the  previous  impairment 

recorded at January 1, 2010 of $186,112;  

(e)  increased  amortization  on  tangible  and  intangible  corporate  location  assets  due  to  the  acquisition  of  the 

New York City business of $162,100; and 

(f)  un-realized foreign exchange loss of $132,505 due to the appreciation of the Canadian dollar.  

These  factors  resulted  in  $1,898,540  of  the  total  net  loss  or  68%  of  the  total  net  loss.  On  July  13,  2012,  in 
conjunction with the purchase of the Proshred Miami business, the Miami franchisee permanently withdrew from the 
legal complaint. As of April 30th, 2013, one franchisee remains in the litigation.  

Franchising & Licensing  

System Sales 

Franchisees,  corporate  and  international  locations  derive  revenue  by  providing  shredding  services  to  their 
customers, and by selling recycled paper and other recyclable by-products. These sales are commonly referred to 
as  “system  sales,”  and  are  the  key  driver  of  royalty  and  service  fee  revenue.  System  sales  are  denominated  and 
reported in US dollars during the reported periods as follows: 

         3 months ended December 31 

2012 

2011 

%Ch 

       12 months ended December 31 
%Ch 

2012 

2011 

Total operating locations at period 

end; US and International  

Operating territories (US only) 

28 

100.9 

21 

75 

Total system sales (USD) 

$ 3,754,629 

$ 3,474,657 

Total system sales (CDN) 

$ 3,721,213 

$ 3,555,269 

33% 

35% 

8% 

5% 

28 

100.9 

21 

75 

33% 

35% 

$ 14,890,134  $ 14,936,708 

0% 

$ 14,884,178  $ 14,769,417 

1% 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

The following chart illustrates system sales growth by quarter since 2009.  

System Sales Quarter Over Quarter:  

System sales are broken into three categories, scheduled service sales, unscheduled service sales and recycling. 

Service  related  system  sales,  scheduled  and  unscheduled,  were  US$3,062,623  for  the  fourth  quarter  of  2012, 
growing by  US$421,282 or 16% over the  fourth  quarter of 2011.  For the  year ended December 31, 2012,  service 
related system sales were US$11,867,142, growing by US$1,435,051 or 14% over the same period in 2011.  

11 

 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,0002Q093Q094Q091Q102Q103Q104Q101Q112Q113Q114Q111Q122Q123Q124Q12System Sales GrowthTotal system sales - all locationsTotal system sales - same stores$0$500,000$1,000,000$1,500,000$2,000,000$2,500,0004Q101Q112Q113Q114Q111Q122Q123Q124Q12System Sales by Quarter (USD)ScheduledUnscheduledRecycling 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Scheduled sales: 

Scheduled  sales  are  defined  as  the  revenue  generated  from  customers  with  regular  service  that  may  occur  on  a 
weekly, bi-weekly, or monthly basis. Proshred sales and marketing strategies have been and continue to be focused 
on this particular sales category, as this provides our franchisees and corporate locations with stable and recurring 
cash flows. This focus resulted in continued growth in this category  in the fourth quarter of 2012 versus the same 
quarter  in  2011.  For  the  three  months  ended  December  31,  2012,  scheduled  sales  reached  a  record  high  of 
US$1,930,088.  

     3 months ended December 31 
%Ch 

2012 
$ 

    2011 
$ 

  12 months ended December 31 
%Ch 

2012 
$ 

2011 
$ 

Scheduled service sales (USD) 

1,930,088 

1,733,851 

11% 

7,525,895 

6,866,676 

10% 

Same store scheduled service 
sales (USD)  

Unscheduled sales: 

1,913,596 

1,731,837 

10% 

7,484,062 

6,852,120 

9% 

Unscheduled  sales  are  defined  as  the  revenue  generated  from  customers  who  have  one-time  or  seasonal 
requirements for document destruction. An example of unscheduled sales is when an accounting firm is required to 
destroy  an  abundance  of  confidential  working  papers  and  documents  after  their  tax  season.  For  the  year  ended 
December 31, 2012, unscheduled sales reached a high of $4,341,247, growing 22% over the same period in 2011.  

3 months ended December 31 

  12 months ended December 31 

2012 
$ 

2011 
$ 

%Ch 

2012 
$ 

2011 
$ 

% Ch 

1,132,535 

907,490 

25% 

4,341,247 

3,565,415 

22% 

 1,093,003 

888,487 

23% 

4,213,689 

3,492,915 

21% 

Unscheduled service sales 
(USD) 
Same store unscheduled 
service sales (USD)  

Recycling sales: 

Recycling  sales are  defined as the revenue generated from  the shredded paper and  other material that is  sold to 
various recycling companies. This sales category is driven by the price of paper, which is impacted by global supply 
and demand for shredded paper and the volume of paper recycled which is measured in tons. From the last quarter 
of 2009 to the third quarter of 2011, the price of recycled paper products increased and grew to near record highs of 
$247 per ton,  on  average,  in the  Proshred system. From the third  quarter of 2011 to the  second  quarter of 2012, 
paper  prices  decreased  52%  to  an  average  low  of  $118  per  ton,  in  the  Proshred  system.  For  the  year  ended 
December  31,  2012,  the  average  price  of  paper  in  the  Proshred  system  was  $126  per  ton.  During  2012,  paper 
prices  attained  by  the  system  decreased  by  39%  over  the  prior  year.    The  decrease  in  paper  prices  has  been 
slightly offset by a 6% increase in tonnage recycled within the system.  

3 months ended December 31 

2012 
$ 

2011 
$ 

%Ch 

       12 months ended December 31 
%Ch 

2012 
$ 

2011 
$ 

Recycling sales (USD) 

 692,006 

833,316 

(17)% 

3,022,992 

4,504,617 

Same store recycling sales (USD)  

671,368 

823,054 

(18)% 

2,947,225 

4,443,324 

(33)% 

(34)% 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

The  system  as  a  whole  has  continued  to  shred  and  recycle  increased  volumes of  paper.    During  the  year  ended 
December  31,  2012,  the  system  shredded  and  recycled  23,300  (December  31,  2011  –  21,900)  tons  of  paper,  an 
increase of 6% over the prior year, which equates to 350,000 (December 31, 2011 - 328,000) trees being saved. 

13 

$0$50$100$150$200$250$3004Q091Q102Q103Q104Q101Q112Q113Q114Q111Q122Q123Q124Q12Average Price of Paper per Ton4Q101Q112Q113Q114Q111Q122Q123Q124Q12$0$200,000$400,000$600,000$800,000$1,000,000$1,200,000$1,400,000$1,600,000 - 1,000 2,000 3,000 4,000 5,000 6,000 7,0004Q101Q112Q113Q114Q111Q122Q123Q124Q12Tons of PaperRecycling Revenue and TonnageTotal TonsRecycling Revenue 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Mix of business:  

Scheduled sales account for 51% of total sales for the quarter ended  December 31, 2012 (December 31,  2011  – 
50%). Unscheduled sales account for 30% of total sales for the three months ended December 31, 2012 (December 
31,  2011  –  26%).  Recycling  sales  account  for  19%  of  total  sales  for  the  quarter  ended  December  31,  2012 
(December 31, 2011 – 24%).  

Scheduled sales account for 51% of total sales in 2012 (2011 – 46%). Unscheduled sales account for 29% of total 
sales in 2012 (2011 – 24%). Recycling sales account for 20% of total sales in 2012 (2011 – 30%).  

14 

010,00020,00030,00040,00050,00060,00070,00080,00090,000100,0004Q091Q102Q103Q104Q101Q112Q113Q114Q111Q122Q123Q124Q12Numer of treesNumber of Trees Saved51%30%19%System Sales Mix3 months ended December 31, 2012ScheduledUnscheduledRecycling$ 692,006$ 1,132,535$ 1,930,08850%26%24%System Sales Mix3 months ended December 31, 2011ScheduledUnscheduledRecycling$ 907,490$ 833,316$ 1,733,85151%29%20%System Sales Mix12 months ended December 31, 2012ScheduledUnscheduledRecycling$ 4,341,247$ 3,022,992$ 7,525,89546%24%30%System Sales Mix12 months ended December 31, 2011ScheduledUnscheduledRecycling$ 6,866,676$4,504,617$ 3,565,415 
 
 
 
 
    
 
 
 
 
      
 
 
 
       
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Total Franchising Revenues  

3 months ended December 31 

 12 months ended December 31 

2012 
$ 

2011 
$ 

% Ch 

2012 
$ 

2011 
$ 

%Ch 

Franchise and license fees 

70,595 

371,355 

(81)% 

304,478 

433,396 

(30)% 

Royalty and service fees 

210,420 

229,059 

(8)% 

823,577 

934,192 

(12)% 

Total franchise and license 

related revenue 

281,015 

600,414 

(53)% 

1,128,055 

1,367,588 

(18)% 

During  the  fourth  quarter  of  2012,  the  Company  entered  into  an  agreement  with  a  new  franchisee  to  operate  a 
“Proshred” shredding franchise in the  Richmond, Virginia market. As a result, the Company earned US$66,920  in 
franchise fees. Royalties and service fees are charged for use of the trademarks and system, franchise and license 
fee  revenue  is  generated  when  a  franchise  or  license  is  awarded  and  training  is  completed.  Royalty  and  service 
fees  earned  in  2012  were  lower  than  in  2011  due  to  the  conversion  of  the  New  York  City  franchise  location  to  a 
corporate location as well as the 39% decline in paper prices which resulted in lower system sales. The royalty and 
service fees include royalties and service fees from the Miami business (refer to ‘Miami Operation’). 

The Company derives all franchise and license related revenues in US dollars which are translated at the average 
exchange  rate  for  the  period.  For  the  three  months  ended  December  31,  2012,  royalty  and  fee  revenues  were 
US$281,127. For the year ended December 31, 2012, royalty and fee revenues were US$1,128,507. 

Operating Expenses  

Salaries 
General, administrative and  

marketing – on-going 

General, administrative and  

marketing – one-time costs 

Broker fees  

Bad debt expense  

Depreciation and  

amortization - equipment 

  3 months ended December 31 

     12 months ended December 31 

2012 
$ 

2011 
$ 

%Ch 

2012 
$ 

2011 
$ 

217,731 

212,286 

(3)% 

817,856 

842,155 

224,041 

226,427 

1% 

769,533 

766,063 

22,222 

24,139 

– 

– 

151,521 

98,197 

85% 

75% 

59,341 

100% 

(2,539) 

100% 

231,498 

68,089 

599,355 

121,612 

– 

– 

103,320 

100% 

3,014 

100% 

%Ch 

5% 

0% 

61% 

44% 

Total operating expenses  

488,133 

745,237 

34% 

1,886,976 

2,435,519 

23% 

Operating expenses for the year ended December 31, 2012 include expenses to support 23 Proshred franchise and 
corporate  locations  in  operation,  training  and  initial  support  for  pending  locations,  and  the  costs  to  develop  new 
markets  by  way  of  franchising,  licensing  and  acquisition.  Also  included  in  operating  expenses  are  ongoing  stock 
exchange  listing  and  regulatory  costs,  professional  services,  occupancy  costs  and  management  salaries  and 
benefits.  The  Company  continues  to  closely  monitor  and  control  all  operating  expenses.  For  the  year  ended 
December 31, 2012, one-time general, administration and marketing costs of $160,248 relate to the defence of the 
past and current litigation and $71,250 in severance related to one terminated employee. As of April 24th, 2013, one 
franchisee remains a party to the legal complaint.  

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Depreciation and Amortization – Franchising  

Depreciation  and  amortization  relate  to  the  purchase  of  Professional  Shredding  Corporation  (“PSC”)  and  the 
Proshred  franchise  business  in  2008.  For  the  year  ended  December  31,  2012,  depreciation  and  amortization  of 
intangibles  related  to  the  franchise  and  license  operations  increased  over  the  prior  year  due  to  the  reversal  of  a 
portion  of  impairment  as  at  December  31,  2011.  An  impairment  loss  was  recorded  at  January  1,  2010  with  the 
adoption of IFRS. Depreciation and amortization are as follows: 

3 months ended December 31 

12 months ended December 31 

2012 
$ 

2011 
$ 

%Ch 

2012 
$ 

2011 
$ 

%Ch 

– 

(2,539) 

(100)% 

– 

3,014 

100% 

168,295 

263,529 

36% 

36% 

524,253 

338,141 

(55)% 

524,253 

341,155 

(55)% 

Depreciation and amortization – 

equipment  

Depreciation and amortization – 
   intangibles  

Depreciation and amortization   

168,295 

260,990 

Corporate Operations 

The  Company  operates  four  shredding  operations  in  Syracuse,  Albany,  Milwaukee,  and  New  York  City.  These 
locations represent the Company’s corporately owned locations. The Miami business is currently operated by one of 
the Company’s franchise locations. Refer to ‘Miami Operations’ and ‘Transactions with Related Parties.’  

             3 months ended December 31 

          12 months ended December 31 

% of 
revenue 

2012 
$ 

% of 
revenue 

20111 
$ 

% of 
revenue 

2012 
$ 

% of 
revenue 

20111 
$ 

518,208 
120,586 
638,794 

509,561 

129,233 

39,044 
161,915 

81% 
19% 
100% 

80% 

20% 

6% 

25% 

368,038 
115,145 
483,183 

316,774 

166,411 

34,271 
78,240 

76% 
24% 
100% 

66% 

34% 

7% 

16% 

2,363,002 
568,920 
2,931,922 

81% 
19% 
100% 

1,437,817 
573,978 
2,011,795 

2,328,340 

79% 

1,230,143 

603,582 

21% 

781,652 

71% 

29% 

100% 

61% 

39% 

231,018 
591,983 

8% 

20% 

130,536 
286,915 

6% 
14% 

(71,726) 

(11)% 

53,900 

11% 

(219,419) 

(7)% 

364,201 

18% 

Revenue: 
  Shredding service 
  Recycling 

Total revenue 

Operating costs 

EBITDA  

 Depreciation – tangible 

assets 

 Interest expense 

Corporate operating 

income 

1 The results for the three and twelve months ended December 31, 2011 include the corporate operations of Syracuse, Albany and Milwaukee.  

Shredding service and recycling revenue  is generated by  our corporate  locations in Albany, Syracuse,  Milwaukee 
and  New  York  City.  Total  shredding  related  revenue  for  the  three  and  twelve  months  ended  December  31,  2012 
increased  substantially  over  the  prior  comparative  periods  in  2011  due  to  the  acquisition  of  the  New  York  City 
franchise  on  January  1,  2012.  These  revenues  are  generated  in  US  dollars  which  are  translated  at  the  average 
exchange  rate  for  the  period.    For  the  three  months  ended  December  31,  2012,  shredding  service  and  recycling 
revenues,  denominated  in  US  dollars  were  US$640,140.  For  the  twelve  months  ended  December  31,  2012, 
shredding service and recycling revenues, denominated in US dollars were US$2,932,150.  

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Operating costs increased over the same periods in the prior year as a result of higher truck repair and maintenance 
costs in New York City, which led to increased costs of operation and client service. In particular, the New York City 
location incurred $142,623 in repairs and maintenance costs during the year ended December 31, 2012. During the 
third  quarter,  the  Company  replaced  two  of  its  existing  shredding  vehicles  with  new  shredding  equipment  with  a 
view to minimize service disruptions and repair costs. Subsequent to year-end, the Company replaced two more of 
its existing shredding  vehicles with new shredding equipment.  The Company continues to assess its truck fleet to 
ensure that customer service levels are maintained at high levels, and operational efficiencies are maximized. The 
corporate operations also experienced a 38% decline in recycling revenue as a result of the decline in paper prices. 
This resulted in a decrease of $215,941 in recycling revenue for the three corporate locations in operation in 2011 
and 2012. 

Same Store Corporate Operations  

Same  store  corporate  operational  results  are  indicators  of  performance  of  corporate  stores  that  have  been  in  the 
system for equivalent periods in 2012 and 2011. Same store corporate results include the operations of Syracuse, 
Albany and Milwaukee. For the three and twelve months ended December 31, 2012, recycling revenues decreased 
by 33% and 38% respectively as a result of the significant decline in paper prices. This led to the decline in EBITDA 
and operating income for both periods.  

             3 months ended December 31 

          12 months ended December 31 

% of 
revenue 

2012 
$ 

% of 
revenue 

2011 
$ 

% of 
revenue 

2012 
$ 

% of 
revenue 

2011 
$ 

300,260 
77,213 
377,473 

271,591 

105,882 

27,658 
73,707 

79% 
21% 
100% 

72% 

28% 

7% 

20% 

368,038 
115,145 
483,183 

316,774 

166,409 

34,271 
78,240 

76% 
24% 
100% 

66% 

34% 

7% 

16% 

1,377,672 
358,035 
1,735,707 

79% 
21% 
100% 

1,437,817 
573,978 
2,011,795 

1,187,963 

68% 

1,230,143 

547,744 

32% 

781,652 

71% 

29% 

100% 

61% 

39% 

136,286 
296,457 

8% 

17% 

130,536 
286,915 

6% 

14% 

4,517 

1% 

53,900 

11% 

115,001 

7% 

364,201 

18% 

Revenue: 
  Shredding service 
  Recycling 

Total revenue 

Operating costs 

EBITDA  

 Depreciation – tangible 

assets 

 Interest expense 

Corporate operating 

income 

Miami Operations  

On December 31, 2012, the Company committed to a plan to sell the Miami business  acquired on July 13, 2012. 
Given the geographic location of the business in relation to the Company’s other corporate locations, the Company 
decided  that  the  customers  would  be  best  served  by  locations  in  closer  proximity  to  Miami.  The  Company  also 
determined that the Miami location might also be required to invest in infrastructure and additional staff to run the 
operations effectively, which would result in lower cash flow margins. The Company is currently reviewing a Letter of 
Intent  to  purchase  the  business  by  the  franchise  in  Tampa  Bay.  Florida.  At  December  31,  2012  the  Company 
classified  the  Miami  business  as  a  disposal  group  held  for  sale  and  as  a  discontinued  operation.  The  Company 
earns royalty and service fees on the gross Miami revenues and rental revenue for the use of the shredding truck. 
The Company  incurs finance costs on the monthly  truck loan payments and depreciation and amortization on  the 
Miami tangible and intangible assets. The Company’s rental revenues and expenses from the Miami business that 
are associated with the disposal group are presented below:  

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Revenue  
Expenses  

Operating expenses  
Depreciation and amortization  

Income from discontinued operations  
Finance costs  
Income for the year associated with the disposal group  

For the year ended 
December 31, 2012 
$ 
29,410 

(1,828) 
(20,142) 
(21,970) 

7,440 
(3,164) 
4,276 

Depreciation and Amortization 

Depreciation and amortization relates to the assets purchased in relation to the Syracuse, Albany, Milwaukee, New 
York  City  and  Miami  corporate  locations.  For  the  twelve  months  ended  December  31,  2012,  depreciation  and 
amortization increased significantly as a result of the acquisition of the New York City and Miami locations.  

Depreciation and amortization are as follows: 

  3 months ended December 31 
%Ch 

2012 
$ 

2011 
$ 

    12 months ended December 31 

2012 
$ 

2011 
$ 

%Ch 

Depreciation and amortization – 

equipment  

39,044 

34,271 

(14)% 

231,018 

130,536 

(77)% 

Depreciation and amortization – 
   intangibles  

(25,640) 

41,021 

163% 

227,264 

158,553 

(43)% 

Depreciation and amortization   

13,404 

75,292 

(82)% 

458,282 

289,089 

(59)% 

Operating loss (income) 

The  Company  posted  an  operating  loss  of  $278,851  for  the  three  months  ended  December  31,  2012  and  an 
operating loss of $978,326 for the twelve months ended December 31, 2012. Immediately after the purchase of the 
New  York  City  business,  the  Company  commenced  a  review  of  the  New  York  City  operations.  As  a  result,  the 
Company  implemented  a  cost  reduction  program,  a  truck  refurbishment  and  replacement  program  and  a  route 
optimization program with a view towards improved results. For the twelve months ended December 31, 2012 the 
operating  loss  was  also  driven  by  professional  fees  of  $160,248  related  to  litigation.  Furthermore,  for  the  twelve 
months ended December 31, 2012, paper prices attained by the system decreased by 39% over the same period in 
2011. This resulted in lower royalty revenue from franchisees and lower recycling revenue from corporate locations. 
During the year ended December 31, 2012, the Company generated revenues from awarding the North Chicago, IL 
franchise, the Houston, TX franchise and the Richmond, VA franchise.  

  3 months ended December 31 
%Ch 

12 months ended December 31 
%Ch 

2012 
$ 

2011 
$ 

2012 
$ 

2011 
$ 

Operating loss (income) 
Operating loss (income) –  

278,851 

90,563 

(207)% 

978,326 

703,730 

(39)% 

excluding one-time costs 

256,629 

(60,602) 

(524)% 

746,829 

104,375 

(635)% 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Foreign exchange 

Foreign exchange (gain) loss was as follows: 

     3 months ended December 31 
%Ch 

 12 months ended December 31 
%Ch 

2012 
$ 

2011 
$ 

2012 
$ 

2011 
$ 

Foreign exchange (gain) loss 

(78,112) 

(130,580) 

(40)% 

132,505 

(66,163) 

(300)% 

All of Redishred’s revenues are denominated in US dollars; this dependency on US dollar revenues causes foreign 
exchange gains when the Canadian dollar depreciates versus the US dollar or when the Company incurs significant 
US dollar costs. The Company has significant dollar value assets denominated in US dollars which are revalued at 
the  exchange  rate  at  the  date  of  the  statement  of  financial  position,  which  results  in  unrealized  foreign  exchange 
gains or losses.  

Interest income and expense 

Interest income is derived from cash savings accounts held by the Company and by way of finance income related 
to  the  financing  of  franchise  fees.  Interest  expense  is  attributed  to  the  use  of  the  Company’s  line  of  credit  facility 
which bears interest at 10% per annum as well as interest on the loan agreements, which bear interest at 6.502% to 
8.14% per annum. All interest costs have been attributed to the  acquisition of corporate locations, the financing of 
shredding vehicles and for general business purposes. Interest expense increased in 2012 as a result of the use of 
the line of credit to acquire the New York City business on January 1, 2012, the Miami business on July 13, 2012 
and for general business purposes. 

     3 months ended December 31 

     12 months ended December 31 

2012 
$ 

2011 
$ 

%Ch 

2012 
$ 

2011 
$ 

%Ch 

Interest income 

(925) 

(586) 

58% 

(4,785) 

(2,946) 

62% 

Interest expense 

161,915 

78,240 

(107)% 

591,983 

286,915 

(106)% 

Income Tax 

On  March  17,  2008  the  Company  booked  a  future  tax  liability  relating  to  the  purchase  of  PSC  and  Proshred 
Franchising  Corp.  (“PFC”).  During  the  year  ended  December  31,  2012,  the  Company  booked  a  tax  recovery  of 
$195,268. The recovery is primarily due to the reversal of timing differences related to the future tax liability that was 
recorded upon the acquisition of PSC.  

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Net Loss (Income) 

3 months ended December 31 

2012 
$ 

2011 
$ 

%Ch 

12 months ended December 31 
%Ch 

2012 
$ 

2011 
$ 

Net loss (income) 
Net loss (income) – 

969,287 

(423,409) 

(329)% 

2,802,536 

455,083 

(516)% 

excluding one-time costs  

179,960 

14,298 

(1159)% 

1,459,444 

444,959 

(228)% 

The Company posted a net loss of $2,802,536 for the year ended December 31, 2012. The net loss was driven by 
the following major factors:  

(a)  the  settlement  of  the  pre-existing  franchise  relationships  as  part  of  the  New  York  City  and  Miami 

acquisitions of $712,567; 

(b)  the impairment of goodwill and other intangible assets of $545,008; 

(c)  one-time legal costs associated with the defence of the past and current litigation of $160,248; 

(d)  increased  amortization  for  intangible  assets  due  to  the  reversal  of  a  portion  of  the  previous  impairment 

recorded at January 1, 2010 of $186,112;  

(e)  increased  amortization  on  tangible  and  intangible  corporate  location  assets  due  to  the  acquisition  of  the 

New York City business of $162,100; and 

(f)  un-realized foreign exchange loss of $132,505 due to the appreciation of the Canadian dollar.  

These  factors  resulted  in  $1,898,540  of  the  total  net  loss  or  68%  of  the  total  net  loss.  On  July  13,  2012,  in 
conjunction with the purchase of the Proshred Miami business, the Miami franchisee permanently withdrew from the 
legal complaint. As of April 30th, 2013, one franchisee remains in the litigation.  

Net  loss  (income)  excluding  one-time  costs  excludes  the  impairment  of  goodwill  and  other  intangible  assets,  the 
loss on settlement of the pre-existing franchise relationships, the gain on re-acquired rights, the gain on the sale of 
assets  and  one-time  legal  costs  associated  with  the  defence  of  the  past  and  current  litigation  and  in  severance 
related to one terminated employee.  

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Selected Quarterly Results 

(in CDN except where 
noted) 

Q4 

2012 

Q3 

$ 

Q2 

$ 

Q1 

$ 

Q4 

$ 

2011 

Q3 

$ 

Q2 

$ 

Q1 

$ 

System sales (USD) 

3,754,629 

3,738,939 

3,751,552 

3,622,856 

3,474,657 

3,978,639 

3,951,035 

3,530,693 

Total Company revenue 

919,809 

1,073,287 

965,831 

1,101,050 

1,083,597 

757,315 

827,278 

711,192 

Franchise and license 
fees 

70,595 

140,033 

- 

93,487 

371,381 

- 

61,989 

- 

Royalty and service fees 

210,420 

203,609 

208,285 

201,627 

229,033 

243,535 

242,222 

219,428 

Total revenue from 
franchising and 
licensing 

281,015 

343,642 

208,285 

295,114 

600,414 

243,535 

304,211 

219,428 

On-going operating costs  

(441,772) 

(343,330) 

(420,524) 

(402,470) 

(495,516) 

(409,908) 

(391,075) 

(415,641) 

One-time costs  

(22,222) 

(62,223) 

(55,254) 

(69,262) 

(151,525) 

(315,541) 

(87,680) 

(44,609) 

Broker fees 

(24,139) 

(43,950) 

- 

- 

(98,197) 

- 

(23,406) 

- 

Total operating     
 expenses 

Total operating income 
(loss) – franchising and 
licensing 

Corporate locations 
revenue 
Corporate locations 
operating costs 

Corporate locations 
EBITDA 

Depreciation – tangible 
assets  

(488,133) 

(449,503) 

(475,778) 

(471,732) 

(745,237) 

(725,449) 

(502,161) 

(460,250) 

(207,118) 

(105,861) 

(267,493) 

(176,618) 

(144,823) 

(481,914) 

(197,950) 

(240,822) 

638,794 

729,645 

757,546 

805,936 

483,183 

513,780 

523,067 

491,764 

(509,561) 

(611,075) 

(601,950) 

(605,545) 

(316,772) 

(288,551) 

(305,339) 

(319,478) 

129,233 

118,570 

155,596 

200,391 

166,411 

225,229 

217,728 

172,286 

(39,044) 

(67,667) 

(62,291) 

(62,219) 

(34,271) 

(32,507) 

(33,975) 

(29,783) 

Interest expense 

(161,915) 

(151,488) 

(140,199) 

(138,367) 

(78,240) 

(70,322) 

(69,559) 

(68,795) 

Total operating income 
(loss) - corporate 

Total operating income 
(loss) – excluding one-
time costs - Company 

Income (loss)  before 
taxes from continuing 
operations 

Profit (loss) attributable to 
owners of the parent 

Profit (loss) excluding 
one-time costs  

Basic and diluted net 
income (loss) per share 

21 

(71,726) 

(100,585) 

(47,894) 

(195) 

53,900 

122,400 

114,194 

73,708 

(256,629) 

(144,223) 

(260,133) 

(107,551) 

60,602 

(43,973) 

3,925 

(122,505) 

(1,127,760) 

(598,083) 

(434,076) 

(842,160) 

324,925 

(312,605) 

(245,583) 

(330,908) 

(969,287) 

(591,396) 

(418,385) 

(823,470) 

423,409 

(309,946) 

(244,583) 

(325,908) 

(179,960) 

(561,643) 

(363,131) 

(403,508) 

(14,297) 

5,595 

(156,903) 

(281,299) 

(.04) 

(.02) 

(.01) 

(.03) 

.00 

(.01) 

(.01) 

(.01) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Selected Quarterly Results (continued) 

Scheduled  and  unscheduled  system  sales  continue  to  grow  each  quarter,  driven  by  the  Company’s  sales  and 
marketing  programs  that  are  aimed  at  educating  clients  on  the  legislative  requirements  to  destroy  confidential 
information  using  a  secure  on-site  solution.  As  shredding  customers  are  serviced  during  business  days,  the 
quarterly system sales are impacted by the number of business days in any given quarter. Therefore, the Company 
experiences  higher  system  sales  and  related  royalty  fees  and  corporate  revenues  in  the  2 nd  and  3rd  quarters  of 
every  year  and  lower  system  sales  and  related  royalty  fees  and  corporate  revenues  in  the  1st  and  4th  quarters  of 
every year.  

From the last quarter of 2009 to the third quarter of 2011, the price of recycled paper products increased and grew 
to  near  record  highs  to  $247  per  ton,  on  average,  in  the  Proshred  system.  From  the  third  quarter  of  2011  to  the 
second quarter of 2012, paper prices decreased 52% in the Proshred system.  Refer to ‘Recycling Sales’ on page 
12.  

Royalty  fees  in  2012  decreased  over  the  prior  2011  quarters  as  a  result  of  the  conversion  of  the  New  York  City 
franchise location to a corporate location as well as the drastic decline in paper prices. This has been offset by the 
franchise fee earned related to awarding the North Chicago franchise in the first quarter of the year, the Houston, 
TX franchise in the third quarter of 2012 and the Richmond, VA franchise in the fourth quarter of the year.  

The Company continues to closely monitor and control on-going operating costs across the Company. During the 4th 
quarter of 2011, on-going operating costs related to franchising and licensing include bad debt expense of $59,341 
related  to  one  franchisee,  which  was  recovered  as  a  reduction  to  the  purchase  price  for  the  Miami  acquisition  on 
July 13, 2012.    

Balance Sheet 

Working capital 

Total assets(1) 

Total liabilities(1) 

December 31, 2012 
$ 

December 31, 2011 
$ 

442,340 

    2,982,235 

7,307,860 

8,939,765 

7,782,856 

6,660,196 

(1)  Total asset and liabilities include assets held for sale of $286,952 and liabilities held for sale of $105,178 related to the Miami business.  

On  December  31,  2012,  the  Company  issued  $375,000  convertible,  unsecured  subordinated,  debentures.  The 
debentures  have  a  five  year  term  and  a  coupon  of  7.5%  interest  per  annum.  Each  $1,000  principal  amount  of 
debenture entitles the holder to convert to approximately 3,333 common shares at a conversion price of $0.30 per 
share. 

The  Company  entered  into  two  loan  and  security  agreements  in  the  third  quarter  of  2012  for  a  total  amount  of 
US$246,556 in order to replace two of its existing shredding vehicles with new shredding equipment with a view to 
minimize  service  disruptions  and  repair  costs.  The  Company  also  entered  into  a  loan  and  security  agreement  on 
July 13, 2012 to finance a shredding vehicle in conjunction with the Miami acquisition.  The current portion of these 
truck loans is included in current liabilities.  

The  Company  entered  into  a  line  of  credit  facility  on  November  27,  2009  for  a  maximum  amount  of  $4  million, 
repayable  on  November  27,  2014,  bearing  interest  at  a  fixed  rate  of  10%  per  annum,  and  secured  by  a  general 
security agreement over the Company’s assets. During the year ended December 31, 2011, the line of credit was 
increased to $5.37 million; all other terms of the agreement remained unchanged. During the year ended December 
31, 2012, the line of credit limit was increased to $6.03 million, repayable on November 27, 2014; all other terms of 
the  agreement  remained  unchanged.  The  Company  has  drawn  from  its  line  of  credit  in  order  to  finance  the 
purchase  of  its’  corporate  locations  including  Syracuse,  Albany,  and  Milwaukee  in  2010  and  New  York  City  and 
Miami in 2012 as well as for general business purposes.  

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

On November 11, 2011, the Company  entered  into a  loan and security agreement in the amount of US$240,000, 
repayable with monthly blended payments of principal and interest of US$5,690 maturing October 3, 2015. The loan 
bears interest at 8.14% per annum and is secured by two shredding vehicles with a carrying value of US$266,636. 
The value of the loan on December 31, 2012 is $171,356. 

On  August  3,  2012,  the  Company  entered  into  a  loan  and  security  agreement  in  the  amount  of  US$125,556, 
repayable with monthly blended payments of principal and interest of US$2,545 maturing August 13, 2017. The loan 
bears  interest  at  8%  per  annum  and  is  secured  by  one  shredding  vehicle  with  a  carrying  value  of  $180,357.  The 
value of the loan on December 31, 2012 is $118,047.  

On  August  8,  2012,  the  Company  entered  into  a  loan  and  security  agreement  in  the  amount  of  US$121,000, 
repayable with monthly blended payments of US$2,379 maturing August 8, 2017. The loan bears interest at 6.506% 
per  annum  and  is  secured  by  one  shredding  vehicle  with  a  carrying  value  of  $176,675.  The  value  of  the  loan  on 
December 31, 2012 is $113,818. 

The Company issued no dividends during the year. 

Impairment of Goodwill and Intangible Assets  

The  Company  performs  an  impairment  test  of  its  tangible  and  intangible  assets  when  there  is  an  indication  of 
permanent impairment, which includes indicators such as when actual sales are less than budgeted, profits are less 
than prior years’ profits, and when significant events and circumstances indicate that the carrying amount may not 
be recoverable. At December 31, 2012, there was sufficient indication of impairment, such as significantly reduced 
recycling revenue driven by a massive drop in paper prices over 2011. This fact indicated that certain franchisees 
and  corporate  locations  warranted  an  analysis  to  be  performed.  Based  on  the  impairment  review,  the  Company 
recorded  an  impairment  loss  of  $312,904  which  was  allocated  to  three  of  its’  intangible  assets  including  the 
Franchise agreements, the Proshred system and the Trademarks and intellectual property. 

Goodwill is tested for impairment on an annual basis. Upon performing its annual goodwill impairment test, it was 
assessed that the goodwill related to the New  York City business was impaired by $232,103. The impairment loss 
was driven by poor operating performance in our New York City location driven by significant truck repairs related to 
legacy truck fleet. These truck issues caused significant truck down time, which negatively impacted sales and cash 
flows generated. The Company as at April 30, 2013 has fully replaced its New York City Fleet with new equipment. 

Financial Condition, Capital Resources and Liquidity  

The  Company  closely  monitors  its  cash  balances  and  cash  flows  generated  from  operations  to  meet  its 
requirements.    The  Company  has  drawn  from  its  line  of  credit  in  order  to  finance  the  purchase  of  its’  corporate 
locations  including  Syracuse,  Albany,  Milwaukee  in  2010  and  New  York  City  and  Miami  in  2012  as  well  as  for 
general business purposes. The line of credit is repayable on November 27, 2014 with interest payments due semi-
annually. Based on overall cash generation capacity and overall financial position, while there can be no assurance, 
management believes the Company will be able to meet financial obligations as they come due over the next twelve 
months. 

On  December  31,  2012,  the  Company  obtained  equity  and  debt  funding  from  the  Company’s  insiders.  The 
Company issued $375,000 convertible, unsecured subordinated, debentures. The debentures have a five year term 
and a coupon of 7.5% interest per annum. Each $1,000 principal amount of debenture entitles the holder to convert 
to  approximately  3,333  common  shares  at  a  conversion  price  of  $0.30  per  share.  The  convertible  debentures 
contain two components: liability and equity elements. The liability component net of transaction costs is $333,119 
and the equity component net of transaction costs is $27,710.  

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

In  addition,  the  Company  has  implemented  a  cost  reduction  strategy  which  includes  the  elimination  of  its  baling 
facility  in  New  York  City  and  reducing  costs  throughout  its  corporate  locations.  Subsequent  to  year-end  the 
Company sold its baling equipment and intends to sell the remaining equipment related to the baling facility closure. 
The Company has taken a strong sales focus approach and has dedicated sales leads in each corporate location to 
grow revenues and cash flows. The Company is also negotiating the sale of its Miami business as referred to under 
the section ‘Miami Operations.’ 

The accounts payable, accrued liabilities and current portions of the notes payable and long-term debt of $700,509 
at  December  31,  2012  ($771,541  –  December  31,  2011)  are  due  to  be  settled  within  one  year  from  the  balance 
sheet date.  It is management’s plan to continue its core business strategy of (1) growing its corporate locations, (2) 
continuing to franchise in the United States and (3) conducting accretive acquisitions. The Company estimates that 
it  will  be  necessary  to  award  between  two  and  four  new  franchise  locations  over  the  next  12  months  in  order  to 
achieve a breakeven level of cash-flows. One-time franchise fees from new franchises  have historically generated 
between $35,000 and $100,000 per franchise location. Additionally, new franchise locations add to recurring royalty 
and fee revenues.  

The Company has the following lease commitments:  

Less than 1 year  

Between 1 and 5 years  

More than 5 years  

Total   

$ 

227,599 

208,136 

– 

435,735 

Capital Assets  

As at,  

December 31, 2012  December 31, 2011 

 % Ch  

$ 

$ 

Net book value  

            1,112,105  

            565,294  

97% 

Capital  assets  (not  including  intangible  assets)  increased  as  a  result  of  the  acquisition  of  the  New  York  City 
business on January 1, 2012. This increase was partially offset by additional depreciation expense. The Company 
acquired shredding vehicles, recycling equipment, computer equipment, furniture and shredding containers as part 
of  the  New  York  City.  The  Company  currently  has  $286,952  in  capital  assets  held  for  sale  related  to  the  Miami 
acquired assets, which is not included in the figure above.  

Off-Balance Sheet Financing Arrangements 

The Company has no off-balance sheet financing arrangements. 

Transactions with Related Parties 

A  Director  of  the  Company  is  the  owner  of  the  Tampa  Bay,  Florida  Proshred  franchise.    Included  in  accounts 
receivable  at  December  31,  2012,  is  $1,945  (2011  -  $1,592)  due  from  this  franchise.    During  the  year  ended 
December 31, 2012, the Company earned royalty and service fees amounting to $78,289 (2011 - $87,165) from this 
franchise.  

The Director’s franchise is currently managing on the Company’s behalf the Proshred Miami business acquired by 
the Company. The Company earned royalty and service fees of $10,828 during the year ended December 31, 2012 
from  the  Miami  operations.  Included  in  accounts  receivable  at  December  31,  2012  is  $2,528  due  from  the  Miami 
operations.  

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

The  Company  has  a  line  of  credit  facility  with  a  related  party  entity,  the  Company’s  main  shareholder,  for  a 
maximum of $6.03 million, repayable on November 27, 2014, bearing interest at a fixed rate of 10% per annum. The 
Company  has  drawn  from  its  line  of  credit  in  order  to  finance  the  purchase  of  its’  corporate  locations  including 
Syracuse,  Albany,  Milwaukee  in  2010  and  New  York  City  and  Miami  in  2012  as  well  as  for  general  business 
purposes.  

Included  in  selling,  general  and  administrative  expenses  for  the  nine  months  ended  December  31,  2012  are 
insurance premium amounts of $13,037 (December 31, 2011 - $15,317) paid to an insurance brokerage firm owned 
by a Director of the Company and $3,142 in recruiting services paid to a recruiting firm owned by a Director of the 
Company. 

Risks and Uncertainties 

The Company’s financial performance is likely to be subject to the following risks: 

Competition 

The Company competes with numerous owners and operators in the document destruction business, some of which 
own  or  may  in  the  future  own,  businesses  that  compete  directly  with  the  Company  and  some  of  which  may  have 
greater resources. Direct competitors to the Company include Iron Mountain Incorporated, Recall, Shred-It America, 
Inc., Cintas, Brinks and other small, independent mobile shredding businesses. 

Financing  

The  Company  is  still  in  its  early  stage  of  development  and  has  not  yet  reached  the  size  and  scale  to  generate 
sufficient  royalty  and  fee  revenues  to  produce  a  positive  cash  flow  from  its  franchise  system.    Accordingly,  the 
Company  may  require  additional  capital  to  operate  and  grow  so  as  to  reach  this  necessary  critical  mass.  
Additionally, the Company will continue to identify and evaluate other shredding businesses or related assets with a 
view  to  acquiring  such  businesses  or  assets  that  are  accretive  to  the  cash  flows  of  the  Company.    In  order  to 
complete these acquisitions, the Company will be required to seek additional financing. 

Franchising Strategy 

The  Company’s  business  strategy  involves  the  establishment  of  new  Franchises.  The  Company  may  not  be 
successful in establishing new Franchises and the failure to do so  will slow the  Company’s growth.  Furthermore, 
even if the Company were successful in establishing new Franchises, these new Franchises may fail to perform as 
expected  and  management  of  the  Company  may  underestimate  the  difficulties,  costs,  management  time  and 
financial and other resources associated with terminating these Franchises or ensuring their continued operation.  If 
the  new  Franchises  fail  to  perform  as  expected  or  incur  significant  increases  in  projected  costs,  the  Company’s 
revenues could be lower, and its operating expenses higher, than expected. 

Acquisition Strategy   

The  Company’s  business  strategy  involves  expansion  through  acquisitions  and  business  development  projects.  
These activities require the Company to identify acquisition or development candidates or investment opportunities 
that meet its criteria and are compatible with its growth strategy. The Company may not be successful in identifying 
document  destruction  businesses  that  meet  its  acquisition  or  development  criteria  or  in  completing  acquisitions, 
developments or investments on satisfactory terms.  Failure to complete acquisitions or developments will slow the 
Company’s  growth.  The  Company  could  also  face  significant  competition  for  acquisitions  and  development 
opportunities.  The Company may also require additional financing to conduct acquisitions. Some of the Company’s 
competitors have  greater financial resources than the  Company  and, accordingly, have  a greater ability  to borrow 
funds to acquire businesses.   

25 

 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

These competitors may  also be  willing and/or able to  accept more risk than the  Company can prudently manage, 
including risks with respect to the geographic concentration of investments and the payment of higher prices.  This 
competition for investments may reduce the number of suitable investment opportunities available to the  Company, 
may increase acquisition costs and may reduce demand for document destruction services in certain areas where 
the Company’s business is located and, as a result, may adversely affect the Company’s operating results.  

Corporate Locations 

The Company’s newly acquired businesses may fail to perform as expected and management of the Company may 
underestimate  the  difficulties,  costs,  management  time  and  financial  and  other  resources  associated  with  the 
integration of the acquired businesses.  In addition, any business expansions the Company undertakes is subject to 
a number of risks, including, but not limited to, having sufficient ability to raise capital to fund future expansion, and 
having  sufficient  human  resources  to  convert,  integrate  and  operate  the  acquired  businesses.    If  any  of  these 
problems occur, expansion costs for a project will increase, and there may be significant costs incurred for projects 
that are not completed.   

In  deciding  whether  to  acquire  or  expand  a  particular  business,  the  Company  will  make  certain  assumptions 
regarding the expected future performance of that business.  If the Company’s acquisition or expansion businesses 
fail  to  perform  as  expected  or  incur  significant  increases  in  projected  costs,  the  Company’s  revenues  could  be 
lower, and its operating expenses higher, than expected. 

International Strategy  

The Company’s business strategy involves expansion into international markets through licensing. These activities 
require  the  Company  to  identify  international  candidates  and  meet  its  criteria  and  are  compatible  with  its  growth 
strategy.    The  Company  may  not  be  successful  in  identifying  licensees  that  meet  its  licensing  criteria.  Failure  to 
expand internationally will slow the Company’s growth. 

Additionally,  the  international  licensee  under  the  Companies  current  license  agreement  may  fail  to  perform  as 
expected  and  management  of  the  Company  may  underestimate  the  difficulties,  costs,  management  time  and 
financial  and  other  resources  associated  with  ensuring  their  continued  growth.  If  the  international  licensee  fails  to 
perform as expected, the Company’s revenues could be lower.   

Currency Fluctuations 

The Company’s principal executive office is in Canada, all the directors and officers of the  Company are Canadian 
and  many  significant  expenses  of  the  Company  are  in  and  will  be  for  the  foreseeable  future  in  Canadian  dollars, 
while revenues will be measured in US dollars or other currency.  Accordingly, the financial results of the  Company 
will be impacted by fluctuations in currencies and rates. 

Expansion to New Markets 

It  is  the  plan  of  management  to  continue  expanding  the  Proshred  Franchise  Business  in  the  United  States  and 
internationally including areas where customers are unfamiliar with the Proshred brand. The Company will need to 
build brand awareness in those markets through greater investments in advertising and promotional activity than in 
existing markets, and those activities may not promote the Proshred brand as effectively as intended, if at all.  Many 
of  the  United  States  and  international  markets  into  which  management  intends  to  expand  will  have  competitive 
conditions,  consumer  tastes  and  discretionary  spending  patterns  that  differ  from  existing  markets.    Franchises  in 
those markets may have lower sales and may have higher operating or other costs than existing Franchises.  Sales 
and profits at Franchises opened in new markets may take longer to reach expected levels or may never do so. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

Litigation   

The  Company  may  become  subject  to  disputes  with  employees,  franchisees,  customers,  commercial  parties  with 
whom  it  maintains  relationships  or  other  parties  with  whom  it  does  business.    Any  such  dispute  could  result  in 
litigation between the Company and the other parties.  Whether or not any dispute actually proceeds to litigation, the 
Company  may  be  required  to  devote  significant  resources,  including  management  time  and  attention,  to  its 
successful resolution (through litigation, settlement or otherwise), which would detract from management’s ability to 
focus on the Company’s business.  Any such resolution could involve the payment of damages or expenses by the 
Company,  which  may  be  significant.    In  addition,  any  such  resolution  could  involve  the  Company’s  agreement  to 
certain  settlement  terms  that  restrict  the  operation  of  its  business.  Further  details  on  pending  or  current  litigation 
may be found in note 22 to the 2012 audited financial statements. 

Use of estimates and judgements  

The  preparation  of  the  financial  report  in  conformity  with  IFRS  requires  management  to  make  estimates  and 
assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  and  the  reported  amounts  of  revenue  and 
expenses during the reporting period. Actual results could differ materially from those estimates and assumptions. 
These estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognized in the period in which the estimate is revised if the revision affects only that period or in the period of 
the revision and future periods if the revision affects both current and future periods.  

Subjects  that  involve  critical  assumptions  and  estimates  and  that  have  a  significant  influence  on  the  amounts 
recognized in the consolidated financial report are further described as follows: 

i) Business combinations 

In  a  business  combination,  all  identifiable  assets,  liabilities  and  contingent  liabilities  acquired  are  recorded  at  the 
date of acquisition at their respective fair values, which represents a significant estimate. If any intangible assets are 
identified, depending on the type of intangible asset and the complexity of determining its fair value, an independent 
valuation expert may develop the fair value, using appropriate valuation techniques, which are generally based on a 
forecast  of  the  expected  future  net  cash  flows.  These  valuations  are  linked  closely  to  the  assumptions  made  by 
management  regarding  the  future  performance  of  the  assets  concerned  and  any  changes  in  the  discount  rate 
applied. In certain circumstances where estimates have been made, the Company may obtain third-party valuations 
of certain assets, which could result in an amendment of the fair value allocation.  

ii) Impairment  

The Company reviews goodwill at least annually and other non-financial assets when there is any indication that the 
asset  might  be  impaired.  The  determination  of  the  value  in  use  and  fair  value  of  a  CGU  to  which  goodwill  is 
allocated  to  involves  the  use  of  estimates  by  management.  The  Company  uses  discounted  cash  flow  based 
methods to determine these values. These discounted cash flow calculations typically use five-year projections that 
are  based  on  the  operative  plans  approved  by  management.  Cash  flow  projections  take  into  account  past 
experience  and  represent  management’s  best  estimate  of  future  developments.  Cash  flows  after  the  planning 
period  are  extrapolated  using  estimated  growth  rates.  Key  assumptions  on  which  management  has  based  its 
determination of fair value less costs to sell and value-in-use include estimated growth rates, discount rates, future 
cash flows, margins and tax rates. These estimates, including the methodology used, can have a material impact on 
the respective values and ultimately the amount of any impairment.  

iii) Useful lives of tangible and intangible assets  

Management  estimates  the  useful  lives  of  tangible  and  definite  life  intangible  assets  based  on  the  period  during 
which  the  assets  are  expected  to  be  available  for  use.  The  amounts  and  timing  of  recorded  expenses  for 
amortization  of  these  assets  for  any  period  are  affected  by  these  estimated  useful  lives.  On  an  annual  basis,  the 
Company assesses the useful lives of its tangible and intangible assets with definite lives and the useful lives are 
updated  if  expectations  change  as  a  result  of  physical  wear  and  tear,  technical  or  commercial  obsolescence  and 
legal  or  other  limits  to  use.  It  is  possible  that  changes  in  these  factors  may  cause  significant  changes  in  the 
estimated useful lives of the Company’s tangible and definite life intangible assets in the future.   

27 

 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

iv) Assets held for sale  

On December 31, 2012, the Company committed to a plan to sell the Miami business acquired on July 13, 2012 and 
therefore classified it as a disposal group held for sale. The Company considered the subsidiary met the criteria to 
be classified as held for sale at that date for the following reasons. The business is difficult to manage and support 
given  its  current  geographical  location  relative  to  the  Company’s  other  corporate  locations  and  head  office.  The 
Company  would  also  be  required  to  invest  in  infrastructure  and  additional  staff  to  run  the  operations  effectively, 
which  would  result  in  lower  margins.  The  Company  expects  negotiations  to  be  finalized  and  the  sale  to  be 
completed by the summer of 2013. 

v) Deferred income taxes  

The Company, including its subsidiaries, operate and earn income in multiple countries and is subject to changing 
tax laws in multiple jurisdictions within these countries. Significant judgements are necessary in determining income 
tax  assets  and  liabilities.  Although  management  believes  that  it  has  made  reasonable  estimates  about  the  final 
outcome  of  tax  uncertainties,  no  assurance  can  be  given  that  the  final  outcome  of  these  tax  matters  will  be 
consistent with what is reflected in the historical income tax provisions. Such differences could have an effect on the 
deferred tax assets and liabilities in the period in which such determinations are made. At each date of Statement of 
Financial  Position,  the  Company  assesses  whether  the  realization  of  future  tax  benefits  is  sufficiently  probable  to 
recognize  deferred  tax  assets  and  liabilities.  This  assessment  requires  the  exercise  of  judgement  on  the  part  of 
management with respect to, among other things, benefits that could be realized from available tax strategies and 
future  taxable  income,  as  well  as  other  positive  and  negative  factors.  The  recorded  amount  of  total  deferred  tax 
assets and liabilities could be materially affected if changes in current tax regulations are enacted. 

Investor Relations Activities 

The Company does not have any investor relations arrangements. 

Share Data 

The Company’s authorized share capital is unlimited common shares without par value. As at December 31, 2012, 
there  were  28,884,658  issued  and  outstanding  common  shares.  As  at  December  31,  2012  there  were  1,691,250 
options  to  acquire  common  shares  and  4,000,000  warrants  to  acquire  common  shares.  During  the  year  ended 
December 31, 2012, 978,750 stock options expired. There have been 992,500 stock options granted during the year 
ended  December  31,  2012  (2011  –  150,000).  On  November  23,  2012  the  Company  granted  options  to  certain 
Directors of the Company to purchase an aggregate of 975,000 common shares. The granting of new stock options 
follows the expiry of their original Stock Option Agreements dated August 29, 2007. The new stock option grants are 
on substantially the same terms as those that have expired. The options were granted at an exercise price of $0.20, 
with  100%  of  the  options  vesting  upon  execution,  and  with  a  term  of  five  years.  As  of  April  30,  2013  there  are 
28,884,658  issued and  outstanding  common shares, 1,691,500 options to acquire common shares and 4,000,000 
warrants to acquire common share. 

Disclosure controls and procedures and internal controls 

We  maintain  a  set  of  disclosure  controls  and  procedures  designed  to  ensure  that  information  required  to  be 
disclosed  in  filings  made  pursuant  to  National  Instrument  52-109  Certification  of  Disclosure  in  Issuers’  Annual  and 
Interim  Filings  (“NI  52-109”)  is  recorded,  processed,  summarized  and  reported  within  the  time  periods  specified  in 
the  Canadian  Securities  Administrators’  rules  and  forms.   Our  Chief  Executive  Officer  and  Chief  Financial  Officer 
have  evaluated  the  design  and  effectiveness  of  our  disclosure  controls  and  procedures  as  of  December  31, 
2012.   They  have  concluded  that  our  current  disclosure  controls  and  procedures  are  designed  to  provide,  and  do 
operate to provide, reasonable assurance that (i) information required to be disclosed by the Company in its annual 
filings  or  other  reports  filed  or  submitted  by  it  under  applicable  securities  legislation  is  recorded,  processed, 
summarized and reported within the prescribed time periods, and (ii) material information regarding the Company is 
accumulated  and  communicated  to  the  Company’s  management,  including  its  Chief  Executive  Officer  and  Chief 
Financial Officer to allow timely decisions regarding required disclosure. 

28 

 
 
 
 
 
 
 
 
 
REDISHRED CAPITAL CORP. 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
DECEMBER 31, 2012 

The Company’s management, including its Chief Executive Officer and Chief Financial Officer, does not expect that 
the  Company’s  Disclosure  Controls  and  Procedures  and  Internal  Controls  will  prevent  or  detect  all  errors  and  all 
fraud. Due to  the inherent  limitations in all control systems, an evaluation  of controls can  provide only reasonable, 
not absolute, assurance that all control issues and instances of fraud or error, if any, within the Company have been 
detected. During  the  year ended December 31, 2012, there  have been  no changes in the Company’s policies and 
procedures  and  other  processes  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the 
Company’s internal control over financial reporting. 

Contingencies 

During  the  second  quarter  of  2010,  four  franchisees  filed  a  complaint  with  the  United  States  District  Court,  South 
District  of  New  York,  which management  of  the  Company  believes  is  without  merit.    The  complaint  has  listed  the 
following causes of action, (1) breach of contract and breach of the implied covenant of good faith and fair dealing 
by Proshred Franchising Corp. (“PFC”), (2) fraudulent misrepresentation by PFC, (3) negligent misrepresentation by 
PFC,  and  (4)  violation  of  various  state  laws  by  PFC.  On  July  13,  2012,  in  conjunction  with  the  purchase  of  the 
Proshred Miami business, the Miami franchisee permanently withdrew from the legal complaint. As of December 31, 
2012  and  April  30,  2013,  one  franchisee  remains  in  the  legal  complaint  and  three  franchisees  have  permanently 
withdrawn.  

The Company intends to vigorously defend against this remaining claim. The Company is strongly of the view that it 
(1)  has  not  breached  any  contracts  or  agreements  with  its  franchisees  and  has  acted  in  good  faith  with  all 
franchisees, (2) has not made any fraudulent misrepresentations to any franchisees, (3) has not made any negligent 
misrepresentations  to  any  franchisees,  and  (4)  has  complied  with  all  state  laws  as  well  as  Federal  Trade 
Commission rules and regulations regarding franchising. 

The final outcome with respect to this claim cannot be predicted nor can the costs to defend this claim be quantified 
with  certainty  and  therefore  there  can  be  no  assurance  that  its  resolution  will  not  have  an  adverse  effect  on  the 
Company’s  consolidated  financial  position.  No  amounts,  other  than  legal  costs,  have  been  accrued  in  these 
consolidated financial statements relating to this claim. 

Dated: April 30, 2013  

29 

 
 
 
  
 
 
 
 
 
 
 
 
RediShred Capital Corp. 

Consolidated Financial Statements 
December 31, 2012 and 2011  

(expressed in Canadian dollars) 

 
 
 
 
 
 
 
 
 
 
  
  
 
 
April 30, 2013 

Management’s Responsibility for the Financial Statements 

The accompanying consolidated financial statements of RediShred Capital Corp. have been prepared by 
the Company’s management.  The consolidated financial statements have been prepared in accordance 
with International Financial Reporting Standards and contain estimates based on management’s 
judgment.  Internal control systems are maintained by management to provide reasonable assurances 
that assets are safeguarded and financial information is reliable. 

The Board of Directors of the Company are responsible for ensuring that management fulfils its 
responsibilities for financial reporting and is ultimately responsible for reviewing and approving the 
financial statements and the accompanying management discussion and analysis. The Board carries out 
this responsibility principally through its Audit Committee. 

The Audit Committee is appointed by the Board of Directors.  It meets with the Company’s management 
and auditors and reviews internal control and financial reporting matters to ensure that management is 
properly discharging its responsibilities before submitting the financial statements to the Board of Directors 
for approval. 

Grant Thornton LLP, appointed as the Company’s auditors by the shareholders, has audited these 
consolidated financial statements and their report follows. 

(signed) “Jeffrey Hasham” 
Chief Executive Officer   
Mississauga, Ontario 

(signed) “Kasia Pawluk” 
Chief Financial Officer 
Mississauga, Ontario 

 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Grant Thornton LLP 
Suite 300  
3600 Dundas Street  

       Burlington, ON 
       L7M 4B8 

    T +1 289 313 0300 
    F +1 289 313 0355 

www.GrantThornton.ca 

Independent auditor’s report  

To the Shareholders of RediShred Capital Corp. 

We have audited the accompanying consolidated financial statements of RediShred Capital Corp. which comprise the consolidated statement of 
financial position as at December 31, 2012, and the statements of consolidated comprehensive income/loss, changes in equity and cash flows for 
the year ended December 31, 2012, and a summary of significant accounting policies and other explanatory information. 

Management’s responsibility for the financial statements 

Management is responsible for the preparation and fair presentation of these financial statements in accordance with International Financial 
Reporting Standards, and for such internal control as management determines is necessary to enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud or error. 

Auditor’s responsibility 

Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with Canadian 
generally accepted auditing standards. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain 
reasonable assurance about whether the financial statements are free from material misstatement.  

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures 
selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due 
to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the company’s preparation and fair 
presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of 
expressing an opinion on the effectiveness of the company’s internal control. An audit also includes evaluating the appropriateness of accounting 
policies used and the reasonableness of accounting estimates made by management, as well as evaluating the overall presentation of the financial 
statements.  

We believe that the audit evidence we have obtained in our audit is sufficient and appropriate to provide a basis for our audit opinion. 

Opinion 
In our opinion, the financial statements present fairly, in all material respects, the financial position of RediShred Capital Corp. as at December 31, 
2012 and its financial performance and its cash flows for the year ended December 31, 2012 in accordance with International Financial Reporting 
Standards.  

Other matter 
The financial statements of RediShred Capital Corp. for the year ended December 31, 2011 and 2010 were audited by another auditor who 
expressed an unqualified opinion on those financial statements on April 30, 2012. 

Burlington, Canada 
April 30, 2013 

Chartered Accountants 
Licensed Public Accountants 

  Grant Thornton LLP 
  U.S. member firm of Grant Thornton International Ltd 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
RediShred Capital Corp. 
Consolidated Statements of Financial Position  
As at December 31, 2012 and 2011 

(expressed in Canadian dollars) 

Assets  

Current assets 
Cash 
Cash attributable to the Advertising Fund (note 5)   
Trade receivables (note 6) 
Prepaid expenses  
Notes receivable from franchisees (note 7) 
Income taxes recoverable 

Non-current assets  
Notes receivable from franchisees (note 7) 
Equipment (note 9) 
Intangible assets (note 10) 
Goodwill (notes 11 and 12)  

Assets classified as held for sale (note 13)  

Total assets  

Liabilities 

Current liabilities 
Accounts payable and accrued liabilities (note 14)   
Current portion of notes payable 
Deferred revenue  
Current portion of long-term debt (note 15) 
Contingent consideration (note 8) 

Non-current liabilities  
Long-term debt (note 15) 
Long-term notes payable  
Deferred tax liability (note 21) 
Convertible debenture (note 17) 

Liabilities directly associated with the assets 
classified as held for sale (note 13) 

Total liabilities  

Shareholders’ (Deficiency) Equity  

Total liabilities and shareholders’ equity 

Commitments and contingency (note 22) 

December 31, 
2012 
$ 

December 31, 
2011 
$ 

December 31, 
2010 
$ 

532,040 
48,031 
424,064 
97,949 
40,765 
– 
1,142,849 

193,669 
1,112,105 
3,210,580 
1,361,705 

7,020,908 
286,952 

7,307,860 

504,510 
81,383 
– 
99,692 
14,924 
700,509 

6,292,452 
137,410 
214,188 
333,119 
7,677,678 

105,178 

7,782,856 

(474,996) 

7,307,860 

3,011,786 
137,818 
460,114 
63,596 
62,859 
17,603 
3,753,776 

183,619 
565,294 
3,558,806 
878,270 

8,939,765 
– 

988,592 
– 
414,910 
45,021 
33,178 
– 
1,481,701 

108,705 
660,506 
3,179,759 
1,112,232 

6,542,903 
– 

8,939,765 

6,542,903 

686,167 
22,028 
10,170 
53,176 
– 
771,541 

5,478,546 
– 
410,110 
– 
6,660,196 

513,559 
127,841 
– 
– 
– 
641,400 

2,701,655 
– 
490,232 
– 
3,833,287 

– 

– 

6,660,196 

3,833,287 

2,279,568 

2,709,616 

8,939,765 

6,542,903 

The accompanying notes are an integral part of these consolidated financial statements. 

Approved on behalf of the Board of Directors  

(signed) “Phillip H. Gaunce” Director 

(signed) “Brad Foster” Director 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Consolidated Statements of Comprehensive Loss  
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

Continuing operations  

Revenue (note 18)  
Corporate operating locations expenses (note 19) 
Selling, general and administrative expenses (note 20) 

2012 

$   

2011 
$ 

4,049,150   
(2,786,617)   
(2,565,820)   

3,379,383 
(1,519,232) 
(2,729,582) 

Loss before interest, income taxes and other items  

(1,303,287)   

(869,431) 

(Impairment) reversal of impairment of intangible assets (note 12) 
Impairment of goodwill (note 12)  
Gain on re-acquired rights (note 8) 
Loss on settlement of pre-existing litigation (note 8)  
Gain on sale of assets (note 9) 

Loss before interest and income taxes  

Interest expense  
Interest income  

Loss before income taxes 

Income tax recovery (note 21)  

(312,904)   
(232,103)   
138,439   
(712,567)   
7,540   

836,919 
(247,688) 
– 
– 
– 

(2,414,882)   

(280,200) 

(591,983)   
4,785   

(286,915) 
2,946 

(3,002,080)   

(564,169) 

195,268   

109,086 

Net loss for the year from continuing operations  

(2,806,812)   

(455,083) 

Discontinued operations  

Income after tax from discontinued operations (note 13) 

4,276   

– 

Net loss for the year  

(2,802,536)   

(455,083) 

Other comprehensive (loss) income, net of tax  
Foreign currency translation (loss) income 

Comprehensive loss for the year  

Net loss per share 
Basic and diluted 

(5,038)   

7,927 

(2,807,574)   

(447,156) 

(0.10)   

(0.02) 

Weighted average number of commons shares outstanding – basic 

and diluted 

28,884,658   

28,884,658 

The accompanying notes are an integral part of these consolidated financial statements. 

 
 
 
 
 
 
 
 
 
 
  
  
 
   
 
   
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Consolidated Statements of Changes in Equity  
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

Capital 
stock 
and 
warrants  
$   
(note 16)   

Contributed 
surplus  
$   

Accumulated 
other 
comprehensive 
income (loss) 

$   

Total 
shareholders’ 
equity/(deficiency) 
$ 

Deficit 

$   

Balance – January 1, 2011 

  8,585,808   

297,839   

(74,450)   

(6,099,581)   

2,709,616 

Net loss for the year 
Other comprehensive income 

Foreign currency translation 
gain 

Comprehensive loss for the year 

Stock-based compensation 

(note 16) 

–   

–   

–   

–   

–   

–   

–   

17,108   

– 

(455,083)   

(455,083) 

7,927 

– 

– 

–   

–   

–   

7,927 

(447,156) 

17,108   

Balance – December 31, 2011   8,585,808   

314,947   

(66,523)   

(6,554,664)   

2,279,568 

Net loss for the year 
Other comprehensive income  
Foreign currency translation 
loss 

Comprehensive loss for the year 

Issue of convertible debentures 
(net of costs) (note 17) 

Stock-based compensation 

(note 16) 

–   

–   

–   

–   

–   

–   

–   

20,077   

–   

32,933   

– 

(2,802,536)   

(2,802,536) 

(5,038)   

– 

– 

– 

–   

–   

–   

–   

(5,038) 

(2,807,574) 

20,077 

32,933 

Balance – December 31, 2012   8,585,808   

367,957   

(71,561)   

(9,357,200)   

(474,996) 

The accompanying notes are an integral part of these consolidated financial statements. 

 
 
 
 
 
 
 
 
 
 
  
  
 
   
   
 
 
   
   
 
   
   
 
 
   
   
 
 
 
   
   
 
 
   
 
 
 
 
   
   
 
 
   
 
 
 
 
 
   
   
 
 
   
 
 
 
 
 
   
   
 
 
   
 
 
 
 
 
   
   
 
 
   
 
 
 
   
   
 
 
  
 
 
 
 
   
   
 
 
   
 
 
 
 
   
   
 
 
   
 
 
 
 
 
   
   
 
 
   
 
 
 
 
 
   
   
 
 
   
 
 
 
 
 
   
   
 
 
   
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Consolidated Statements of Cash Flows 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

Cash provided by (used in) 

Operating activities 
Net loss for the year  
Items not affecting cash 

Amortization of equipment and intangible assets 
Stock-based compensation 
Unrealized foreign currency loss (gain) 
Impairment of goodwill 
Impairment (reversal) of impairment of intangibles 
Impairment of note receivable 
Loss on settlement of pre-existing litigation 
Gain on re-acquired rights   
Gain on sale of assets  
Income tax recovery 
Income taxes paid 

Net change in non-cash working capital balances 
Decrease (increase) in trade receivables 
(Increase) decrease in prepaid expenses 
(Increase) decrease in notes receivable from franchisees  
Decrease in income taxes recoverable 
(Decrease) Increase in deferred revenue 
(Decrease) increase in accounts payable and accrued liabilities 
Repayment of notes payable  

Net cash used in continuing operations  

Net cash from discontinued operations  

Financing activities 
Borrowings from long-term debt 
Repayment of long-term debt 
Proceeds from notes payable 
Repayment of notes payable 
Convertible debentures (net of transaction costs)  

Investing activities 
Cash paid on acquisition of franchises 
Cash held by advertising fund  
Purchase of capital assets 

2012 
$ 

2011 
$ 

(2,802,536)  

(455,083) 

1,004,616  
32,933  
11,836  
232,103  
312,904  
–  
712,566  
(138,439)  
(7,540)  
195,268  
–  
(841,101)  

36,050  
(12,355)  
12,043  
17,603  
(10,170)  
(239,009)  
–  

652,330 
17,108 
(59,474) 
247,688 
(836,919) 
59,328 
– 
– 
– 
109,086 
(17,115) 
(501,223) 

(35,205) 
(17,555) 
(158,422) 
– 
9,888 
184,828 
(106,424) 

(1,036,939)  

(624,113) 

7,233  

– 

(1,029,706)  

(624,113) 

909,651  
(73,653)  
–  
(19,366)  
353,198  

1,169,830  

(2,414,260)  
89,787  
(285,349)  

(2,609,822)  

2,802,902 
– 
– 
– 
– 

2,802,902 

– 
(135,122) 
(29,821) 

(164,943) 

Effect of foreign exchange rate changes on cash 

(10,048)  

9,348 

Net change in cash for the year 

Cash – Beginning of year 

Cash – End of year 

(2,479,746)  

2,023,194 

3,011,786  

988,592 

532,040  

3,011,786 

The accompanying notes are an integral part of these consolidated financial statements. 

 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
   
 
 
   
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

1  Corporate information and nature of operations 

Redishred  Capital  Corp.  (“Redishred”  or  the  “Company”)  was  incorporated  under  the  Canada  Business 
Corporations Act on October 18, 2006 and is domiciled in Canada.  Redishred’s common shares are listed for 
trading on the TSX Venture Exchange under the symbol “KUT”. The registered address of the Company is 6790 
Century Avenue, Suite 200, Mississauga, Ontario, L5N 2V8.  

Redishred manages and operates the Proshred brand and business platform (“system”) in the United States and 
internationally (with the exception of Canada).  Redishred operates the Proshred system under three business 
models,  (1)  franchising  in  the  United  States,  (2)  via  direct  ownership  of  shredding  trucks  and  facilities  in  five 
locations in the United States, as of December 31, 2012 and, (3) licensing internationally.  

2  Basis of presentation  

These annual consolidated financial statements have  been  prepared  in compliance with  International Financial 
Reporting  Standards  (“IFRS”)  as  issued  by  the  International  Accounting  Standards  Board.  The  Company  has 
consistently applied the accounting policies used in the preparation of its IFRS statement of financial position  at 
December 31, 2012 and December 31, 2011. 

These consolidated financial statements comprise the financial statements of Redishred and its subsidiaries as 
at December 31, 2012. Together, Redishred and its subsidiaries are referred to as “the Company.” 

The consolidated financial statements of the Company for the year ended December 31, 2012 were authorized 
for issue in accordance with a resolution of the Directors on April 30, 2013. 

3  Significant accounting policies 

The  significant  accounting  policies  used  in  the  preparation  of  these  consolidated  financial  statements  are  as 
follows:  

Basis of measurement 

These  consolidated  financial  statements  were  prepared  on  a  going  concern  basis,  under  the  historical  cost 
convention.  The  consolidated  financial  statements  are  presented  in  Canadian  dollars,  which  is  Redishred’s 
presentation currency. 

Basis of consolidation 

These  consolidated  financial  statements  include  the  accounts  of  Redishred  and  its  subsidiaries,  which  are 
entities controlled by Redishred. Control exists when the Company has the power, directly or indirectly, to govern 
the financial and operating policies of an entity so as to obtain benefit from its activities. The financial statements 
of subsidiaries are included in the consolidated financial statements from the date that control commences until 
the date control ceases. All significant intercompany balances and transactions have been eliminated. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3  Significant accounting policies (continued) 

The Company’s wholly-owned subsidiaries include: 

Subsidiary name: 
Professional Shredding Corporation 
Proshred Franchising Corp. 
Redishred Holdings US Inc. 
Redishred Acquisition Inc. 

Incorporated in: 
Ontario, Canada 
Delaware, United States 
Delaware, United States 
Delaware, United States 

Functional currency: 
Canadian Dollar 
US Dollar 
US Dollar 
US Dollar 

Segment reporting  

Operating  segments  are  reported  in  a  manner  consistent  with  the  internal  reporting  provided  to  the  chief 
operating  decision-maker.  The  chief  operating  decision-maker  is  responsible  for  allocating  resources  and 
assessing  performance  of  the  operating  segments  and  has  been  identified  as  the  chief  executive  officer  of 
Redishred.  

Foreign currency translation 

The  Company’s  functional  currency  is  Canadian  dollars  and  the  Company  has  elected  to  use  the  Canadian 
dollar  as  its’  presentation  currency.  The  functional  currency  of  the  Company’s  foreign  subsidiaries,  Proshred 
Franchising Corp. (“PFC”), Redishred Holdings US Inc. (“RHI”) and Redishred Acquisition Inc. (“RAI”) is the US 
dollar,  as  it  is  the  currency  of  the  primary  economic  environment  in  which  they  operate.  These  consolidated 
financial  statements  have  been  translated  to  the  Canadian  dollar  in  accordance  with  IAS  21,  The  Effects  of 
Changes in Foreign Exchange Rates.  

The financial statements of subsidiaries that have a functional currency different from that of Redishred Capital 
Corp. (“foreign operations”) are translated into Canadian dollars as follows: assets and liabilities  - at the closing 
rate  at  the  date  of  the  statements  of  financial  position  and  income  and  expenses  -  at  the  average  rate  of  the 
period (as this is considered a reasonable approximation of actual rates prevailing at the transaction dates). All 
resulting changes are recognized in other comprehensive income as foreign currency translation adjustments.  

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at 
the  dates  of  the  transactions.  Foreign  exchange  gains  and  losses  resulting  from  the  settlement  of  foreign 
currency  transactions  and  from  the  translation  at  year-end  exchange  rates  of  monetary  assets  and  liabilities 
denominated in currencies other than an entities’ functional currency are recognized in the statement of income 
in foreign exchange gain (loss). 

Cash  

The Company’s cash balances are held in bank accounts in Canada and the United States, which the Company 
has full access to. Refer to note 25 for cash balances by operating segment.  

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3  Significant accounting policies (continued) 

Financial instruments 

Financial assets and liabilities are recognized when the Company becomes a party to the contractual provisions 
of the instrument. Financial assets are derecognized when the rights to receive cash flows from the assets have 
expired  or  have  been  transferred  and  the  Company  has  transferred  substantially  all  risks  and  rewards  of 
ownership.  Financial  liabilities  are  derecognized  when  the  obligation  specified  in  the  contract  is  discharged, 
cancelled  or  expires.  Financial  assets  and  liabilities  are  initially  recognized  at  fair  value  and  are  subsequently 
accounted  for  based  on  their  classification  as  described  below.  Transaction  costs  in  respect  of  an  asset  or 
liability not recorded at fair value through net earnings are added to the initial carrying amount. The classification 
depends  on  the  purpose  for  which  the  financial  instruments  were  acquired  and  their  characteristics.  Except  in 
very limited circumstances, the classification is not changed subsequent to initial recognition.  

i) 

Loans and receivables 

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not 
quoted in an active market. The Company’s financial instruments categorized as loans and receivables are 
comprised  of  cash,  trade  receivables  and  note  receivables  from  franchisees.  Loans  and  receivables  are 
initially  recognized  at  the  amount  expected  to  be  received,  less,  when  material,  a  discount  to  reduce  the 
loans and receivables to fair value.  Subsequently, these instruments are accounted for at amortized cost 
using the effective interest rate method less a provision for impairment. 

ii) 

Financial liabilities at amortized cost  

Financial  liabilities  at  amortized  cost  include  accounts  payable,  accrued  liabilities,  notes  payable, 
convertible debentures and long-term debt. Accounts payable and accrued liabilities are initially recognized 
at  the  amount  required  to  be  paid,  less,  when  material,  a  discount  to  reduce  the  payables  to  fair  value. 
Subsequently, accounts payable and accrued liabilities are measured at amortized cost using the effective 
interest method. Long-term debt, notes payable and convertible debentures are recognized initially at fair 
value, net of any transaction costs incurred, and subsequently at amortized cost using the effective interest 
method.  They  are  classified  as  current  liabilities  if  payment  is  due  within  twelve months.  Otherwise,  they 
are presented as non-current liabilities.  

Impairment of financial assets  

At  each  reporting  date,  the  Company  assesses  whether  there  is  objective  evidence  that  a  financial  asset  is 
impaired.  

The criteria used to determine if objective evidence of an impairment loss exists include:  

(i)  significant financial difficulty of the obligor;  

(ii)  delinquencies in interest or principal payments; and  

(iii)  if it becomes probable that the borrower will enter bankruptcy or other financial reorganization. 

3 

 
 
 
 
 
 
 
  
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3  Significant accounting policies (continued) 

Impairment of financial assets (continued) 

If such evidence exists, the Company recognizes an impairment loss as follows:  

Financial assets carried at amortized cost: The loss is the difference between the amortized cost of the loan or 
receivable and the present value  of the estimated future cash flows, discounted using the  instrument’s original 
effective  interest  rate.  The  carrying  amount  of  the  asset  is  reduced  by  this  amount  either  directly  or  indirectly 
through the use of an allowance account.  

Impairment losses on financial assets carried at amortized cost are reversed in subsequent periods if the amount 
of the loss decreases and the decrease can be related objectively to an event occurring after the impairment was 
recognized.  

Equipment and amortization 

Equipment  is  stated  at  cost  less  accumulated  depreciation  and  accumulated  impairment  losses.  The  cost 
consists of expenditures directly attributable to the acquisition of the asset including costs directly attributable to 
bringing the asset to the location and condition necessary for its intended use. Subsequent costs are included in 
the  asset’s  carrying  amount  or  recognized  as  a  separate  asset,  as  appropriate,  only  when  it  is  probable  that 
future  economic  benefits  associated  with  the  item  will  flow  to  the  Company  and  the  cost  can  be  measured 
reliably. Maintenance and repair costs are expensed as incurred.  

Depreciation is provided for on a straight-line basis over the estimated useful lives of the assets as follows:  

Computer equipment 
Furniture and fixtures 
Bins and shredding containers 
Shredding vehicles – chassis 
Shredding vehicles – box 
Recycling equipment 
Vehicles  

 2-5 years 
  3 years 
  5 years 
 3-10 years 
 3-10 years 
  5 years 
 3-5 years 

The Company allocates the amount initially recognized in respect of an item of equipment to its significant parts 
and depreciates separately each such part. The estimated  useful lives and amortization method  are reviewed 
annually, with the effect of any changes in estimate accounted for on a prospective basis. 

Intangible assets 

Identifiable intangible assets  

The Company’s identifiable intangible assets are stated at cost less accumulated amortization and impairment 
losses. These assets are capitalized and amortized on a straight-line basis in the statement of comprehensive 
loss over their estimated useful lives. The re-acquired franchise rights are amortized over the remaining term of 
the initial Franchise Agreements.  

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3  Significant accounting policies (continued) 

The estimated useful lives of these assets are as follows: 

Trademarks and intellectual property 
Franchise agreements 
Re-acquired franchise rights 
Proshred system 
Customer relationships 
Computer software  

10 years 
10 years 
2-8 years 
10 years 
10 years 
3 years 

The assessment of the useful lives of the identifiable intangible  assets is reviewed  annually. Changes  in  useful 
lives or the useful life from indefinite to finite are made on a prospective basis. 

Goodwill 

Goodwill  represents  the  excess  of  the  business  acquisition  over  the  fair  value  of  the  Company’s  share  of  the 
identifiable  net  assets  of  the  acquired  business  at  the  date  of  acquisition.  Goodwill  is  carried  at  cost  less 
accumulated  impairment  losses.  Goodwill  is  allocated  on  the  date  of  acquisition  to  each  cash-generating  unit 
(“CGU”) or group of CGUs that are expected to benefit from the related business combination.  

Impairment of non-financial assets  

Equipment  and  identifiable  definite  life  intangible  assets  (other  than  goodwill)  are  tested  for  impairment  when 
events or changes in circumstances indicate that the carrying amount may not be recoverable. For the purpose of 
measuring  recoverable  amounts,  assets  are  grouped  at  the  lowest  levels  for  which  there  are  separately 
identifiable  cash  flows  (cash-generating  units  or  “CGUs”).  An  impairment  loss  is  recognized  when  the  carrying 
value of an asset or CGU exceeds the recoverable amount. The recoverable amount of an asset or CGU is the 
greater of its value-in-use and its fair value less costs to sell. In assessing value-in-use and fair value less costs to 
sell,  the  estimated  future  cash  flows  are  discounted  to  their  present  value  using  a  discount  rate  that  reflects 
current market assessments of the time value of money and the risks specific to the asset.  

Goodwill  is  reviewed  for  impairment  annually  or  at  any  time  if  an  indicator  of  impairment  exists.  Impairment  of 
goodwill is tested at a level where goodwill is monitored for internal management purposes. Therefore, goodwill 
may be assessed for impairment at the level of either an individual CGU or a group of CGUs which are expected 
to benefit from the synergies of the combination. The carrying amount of a CGU is compared to its recoverable 
amount, which is the higher of its value-in-use or fair value less costs to sell, to determine if impairment exists.  

Impairment  losses  are  recognized  in  the  Statement  of  Comprehensive  Loss.  Impairment  losses  recognized  in 
respect of CGUs are allocated first to reduce the carrying amount of any goodwill allocated to the units and then 
to  reduce  the  carrying  amounts  of  the  other  assets  in  the  unit  (group  of  units)  on  a  pro  rata  basis.  Impairment 
losses for assets other than goodwill are reversed in future periods if the circumstances that led to the impairment 
no longer exist. The reversal is limited to restoring the carrying amount such that it does not exceed the carrying 
amount that would have been determined, net of amortization, had no impairment loss been recognized in prior 
periods. 

5 

 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3  Significant accounting policies (continued) 

Provisions 

Provisions are recognized in other liabilities when the Company has a present legal or constructive obligation as a 
result of past events; it is more likely than not that an outflow of resources will be required to settle the obligation; 
and  the  amount  can  be  reliably  estimated.  Provisions  are  measured  at  management’s  best  estimate  of  the 
expenditure  required  to  settle  the  obligation  at  the  end  of  the  reporting  period,  and  are  discounted  where  the 
effect is material.  

Income tax  

Income  tax  comprises  current  and  deferred  income  tax.  Income  tax  is  recognized  in  the  statement  of 
comprehensive  income  (loss)  except  to  the  extent  that  it  relates  to  items  recognized  directly  in  other 
comprehensive income (loss) or directly in equity, in which case the income tax is also recognized directly in other 
comprehensive loss or equity, respectively.  

 (i)   Current income tax 

Current  tax  is  the  expected  tax  payable  on  the  taxable  income  for  the  year,  using  tax  rates  enacted  or 
substantively  enacted,  at  the  end  of  the  reporting  period,  and  any  adjustments  to  tax  payable  in  respect  of 
previous years.  

  (ii)   Deferred income taxes 

Deferred income taxes is provided on all temporary differences at the balance sheet date between the tax bases 
of  assets  and  liabilities  and  their  carrying  amounts  in  the  consolidated  financial  statements,  except  where  the 
temporary difference arises from the initial recognition of goodwill or of an asset or liability in a transaction that is 
not  a  business  combination  that,  at  the  time  of  the  transaction,  affects  neither  accounting  nor  taxable  profit  or 
loss.  

Deferred  income  taxes  are measured  at  the  tax  rates  that  are  expected  to  apply  to  the  year  when  the  asset  is 
realised  or  the  liability  is  settled,  based  on  tax  rates  (and  tax  laws)  that  have  been  enacted  or  substantively 
enacted at the date of the statement of financial position. Deferred income tax assets and liabilities are presented 
as non-current and determined on a non-discounted basis. Deferred income tax assets are recognized only to the 
extent  that  it  is  considered  probable  that  taxable  profit  will  be  available  against  which  deductible  temporary 
differences,  carried  forward  tax  credits  or  tax  losses  can  be  utilized.  The  carrying  value  of  deferred  income  tax 
assets are reviewed at the end of each reporting period and increased or reduced to the extent it is determined 
probable that sufficient taxable profits will, or will not, be available to allow all or part of the income tax asset to be 
recovered. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3  Significant accounting policies (continued) 

Revenue recognition 

   (i)   Franchising and licensing business 

The Company earns revenue from initial franchise and license fees paid to secure territories for a specific 
period and from royalties, license and service fees paid as a percentage of the franchisees monthly sales 
volumes. The initial franchise or license fee is recognized as revenue when the franchisee or licensee has 
fully executed a franchise or license agreement has been provided the required training and the collection 
of the initial fee is reasonably assured.   Royalties, license and service revenue is accrued monthly based 
on sales reported by franchisees or licensees if collection is reasonably assured. Interest income on notes 
receivable is recognized in the month earned. 

   (ii)  Corporate operations – shredding and recycling services 

The Company earns revenue from providing shredding services to clients and by way of the sale of paper 
to  recycling  facilities.  Shredding  service  revenue  is  recorded  when  the  shredding  service  has  been 
performed,  the  Company  has  provided  a  certificate  of  destruction  and  an  invoice  to  the  client,  and 
collections are reasonably assured.  Recycling revenue is  recognized when the collected paper has been 
delivered to the recycling facility and collections are reasonably assured.  

Share-based payments 

The  Company  issues  share-based  awards  to  certain  employees  and  non-employee  directors  whereby 
employees  render  services  as  consideration  for  equity  instruments  (equity-settled  transactions).  The  cost  of 
equity-settled transactions is recognized, together with a corresponding increase in contributed surplus in equity, 
over  the  period  in  which  the  performance  and/or  service  conditions  are  fulfilled.  Each  tranche  in  an  award  is 
considered a separate award with its own vesting period and grant date fair value. The fair value of each tranche 
is  measured  at  the  date  of  grant  using  the  Black-Scholes  option  pricing  model.  Compensation  expense  is 
recognized over the tranche’s vesting period by increasing contributed surplus based on the number of awards 
expected  to  vest.  This  number  is  reviewed  at  least  annually,  with  any  changes  in  estimate  recognized 
immediately in compensation expense with a corresponding adjustment to contributed surplus.  

Where  an  equity-settled  award  is  cancelled,  it  is  treated  as  if  it  vested  on  the  date  of  cancellation,  and  any 
expense not yet recognized for the award is recognized immediately. This includes any award where non-vesting 
conditions  within  the  control  of  either  the  entity  or  the  employee  are  not  met.  However,  if  a  new  award  is 
substituted for the cancelled award, and designated as a replacement award on the date that it is granted, the 
cancelled and new awards are treated as if they were a modification of the original award,. All cancellations of 
equity-settled transaction awards are treated equally. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3  Significant accounting policies (continued) 

Convertible debentures 

Convertible debentures are separated into liability and equity components based on the terms of the contract. On 
issuance of the convertible debentures, the fair value of the liability component is determined using a market rate 
for  an  equivalent  non-convertible  debenture.  This  amount  is  classified  as  a  financial  liability  measured  at 
amortized cost (net of transaction costs) until it is extinguished on conversion or redemption. The remainder of the 
proceeds  is  allocated  to  the  conversion  option  and  is  recognised  and  included  in  equity.  Transaction  costs  are 
deducted  from  equity,  net  of  associated  income  tax.  The  carrying  amount  of  the  conversion  option  is  not  re-
measured in subsequent years. Transaction costs are apportioned between the liability and equity components of 
the  convertible  debenture  based  on  the  allocation  of  proceeds  to  the  liability  and  equity  components  when  the 
instruments are initially recognized. 

Non-current assets and liabilities held for sale  

The  Company  classifies  non-current  assets  and  liabilities  as  held  for  sale  if  their  carrying  amounts  will  be 
recovered  principally  through  a  sale  transaction  rather  than  through  continuing  use.  Non-current  assets  and 
liabilities classified as held for sale are measured at the lower of their carrying amount and fair value less costs to 
sell. The criteria for held for sale classification is regarded as met only when the sale is highly probable and the 
asset or disposal group is available for immediate sale in its present condition. Management must be committed 
to the sale, which should be expected to qualify for recognition as a completed sale within one year from the date 
of  classification.  Discontinued  operations  are  excluded  from  the  results  of  continuing  operations  and  are 
presented  as  a  single  amount  as  profit  or  loss  after  tax  from  discontinued  operations  in  the  Statement  of 
Comprehensive Loss. Property, plant and equipment and intangible assets are not depreciated or amortized once 
classified as held for sale. 

Interest in a joint operation  

The Company has a joint arrangement, which is an arrangement between two or more parties that are bound by a 
contractual  agreement  which  gives  the  parties  joint  control  of  the  arrangement.  The  arrangement  requires 
unanimous  consent  for  the  decisions  about  the  relevant  activities  of  the  joint  arrangement.  The  arrangement 
establishes the parties’ rights to the assets, and obligations for the liabilities, relating to the arrangement, and the 
parties’  rights  to  the  corresponding  revenues  and  obligations  for  the  corresponding  expenses.  As  such,  the 
Company recognizes the assets and liabilities used for the specific tasks and recognizes its share of the revenues 
and expenses in accordance to the contractual agreement. The Company earns rental revenue for the use of the 
shredding vehicle and royalty revenues and service fees based on a percentage of total monthly gross revenues. 
The Company incurs monthly finance costs on the truck loan payments and incurs depreciation and amortization 
expense on the tangible and intangible assets.  

Business combinations  

Acquisitions of subsidiaries and businesses (other than entities  which  were  under the control of the  parent) are 
accounted for using the acquisition method. The cost of the business combination is measured as the aggregate 
of the fair value (at the date of exchange) of assets given, liabilities incurred or assumed, and equity instruments 
issued by the Company in exchange for control of the acquiree. The acquiree’s identifiable assets, liabilities and 
contingent liabilities that meet the conditions for recognition under IFRS 3, Business Combinations are recognized 
at  their  fair  value  at  the  acquisition  date  except  for  noncurrent  assets  that  are  classified  as  held  for  sale  in 
accordance  with  IFRS  5,  Noncurrent  Assets  Held  for  Sale  and  Discontinued  Operations,  which  are  recognized 
and measured at fair value less cost to sell.  

8 

 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3    Significant accounting policies (continued) 

Deferred financing charges 

Deferred financing charges consist of costs incurred relating to the issuance of a revolving line of credit obtained 
on December 23, 2009 and are amortized over the term of the facility which expires on November 27, 2014. 

Earnings (loss) per share  

Basic  earnings  (loss)  per  share  is  computed  by  dividing  net  income  (loss)  for  the  year  attributable  to  equity 
owners  of  the  Company  by  the  weighted  average  number  of  common  shares  outstanding  during  the  reporting 
period.  Diluted  loss  per  share  is  calculated  by  adjusting  the  weighted  average  number  of  common  shares 
outstanding for dilutive instruments such as options and warrants. The number of shares included with respect to 
options, warrants and similar instruments is computed using the treasury stock method. Since the Company has 
losses,  the  exercise  of  outstanding  stock  options  has  not  been  included  in  the  calculation  of  diluted  loss  per 
share as it would be anti-dilutive. 

Accounting standards and amendments issued but not yet effective 

Unless  otherwise noted, the following revised standards and amendments are effective for  annual periods 
beginning  on  or  after  January  1,  2013  with  earlier  application  permitted.  The  Company  has  not  yet  fully 
assessed the impact of these standards and amendments. 

(i) 

(ii) 

IFRS  9,  Financial  Instruments,  was  issued  in  November  2009  and  addresses  classification  and 
measurement  of  financial  assets.  It  replaces  the  multiple  category  and  measurement  models  in  IAS 
39 for debt instruments with a new mixed measurement model having only two categories: amortized 
cost  and  fair  value  through  profit  or  loss.  IFRS  9  also  replaces  the  models  for  measuring  equity 
instruments.  Such  instruments  are  either  recognized  at  fair  value  through  profit  or  loss  or  at  fair 
value  through  other  comprehensive  income.  Where  equity  instruments  are  measured  at  fair  value 
through other comprehensive income, dividends are recognized in profit or loss to the extent that they do 
not clearly represent a return of investment; however, other gains and losses (including impairments) 
associated  with  such  instruments  remain  in  accumulated  comprehensive  income  indefinitely.    This 
standard is effective on or after January 1, 2015. Requirements for financial liabilities were added to 
IFRS 9 in October 2010 and they largely carried forward existing requirements in IAS 39,  Financial 
Instruments  –  Recognition  and  Measurement,  except  that  fair  value  changes  due  to  credit  risk  for 
liabilities  designated  at  fair  value  through  profit  and  loss  are  generally  recorded  in  other 
comprehensive income. 

IFRS  10,  Consolidated  Financial  Statements,  requires  an  entity  to  consolidate  an  investee  when  it 
has power over the investee, is exposed, or has rights, to variable returns from its involvement with the 
investee  and  has  the  ability  to  affect  those  returns  through  its  power  over  the  investee.  Under 
existing  IFRS,  consolidation  is  required  when  an  entity  has  the  power  to  govern  the  financial  and 
operating  policies  of  an  entity  so  as  to  obtain  benefits  from  its  activities.  IFRS  10  replaces  SIC-12, 
Consolidation  -  Special  Purpose  Entities  and  parts  of  IAS  27,  Consolidated  and  Separate  Financial 
Statements. 

9 

 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3  Significant accounting policies (continued) 

Accounting standards and amendments issued but not yet adopted (continued) 

(iii) 

(iv) 

(v) 

(vi) 

(vii) 

(viii) 

(ix) 

IFRS  11,  Joint  Arrangements,  requires  a  venturer  to  classify  its  interest  in  a  joint  arrangement  as  a 
joint  venture  or  joint  operation.  Joint  ventures  will  be  accounted  for  using  the  equity  method  of 
accounting whereas for a joint operation the venturer will recognize its share of the assets, liabilities, 
revenue  and  expenses  of  the  joint  operation.  Under  existing  IFRS,  entities  have  the  choice  to 
proportionately consolidate or equity account for interests in joint ventures. IFRS 11 supersedes IAS 31, 
Interests in Joint Ventures, and SIC-13, Jointly Controlled  Entities  - Non-monetary Contributions by 
Venturers. 

IFRS 12, Disclosure of Interests in Other Entities, establishes disclosure requirements for interests 
in other entities, such as subsidiaries, joint arrangements, associates, and unconsolidated structured 
entities.  The  standard  carries  forward  existing  disclosures  and  also  introduces  significant  additional 
disclosure that address the nature of, and risks associated with, an entity’s interests in other entities. 

IFRS 13, Fair Value Measurement, is a comprehensive standard for fair value measurement and 
disclosure for use across all IFRS standards. The new standard clarifies that fair value is the price 
that  would  be received  to sell an asset, or  paid to transfer a liability  in  an  orderly  transaction  between 
market  participants,  at  the  measurement  date.  Under  existing  IFRS,  guidance  on  measuring  and 
disclosing fair value is dispersed among the specific standards requiring fair value measurements and 
does not always reflect a clear measurement basis or consistent disclosures. 

There  have  been  amendments  to  existing  standards,  including  IAS  27,  Separate  Financial 
Statements (IAS 27), and IAS 28, Investments in Associates and Joint Ventures  (IAS 28). IAS 27 
addresses  accounting 
in  non -
consolidated  financial  statements.  IAS  28  has  been  amended  to  include  joint  ventures  in  its  scope 
and to address the changes in IFRS 10 – 13. 

jointly  controlled  entities  and  associates 

for  subsidiaries, 

IAS 1, Presentation of Financial Statements, has been amended to require entities to separate items 
presented  in  OCI  into  two  groups,  based  on  whether  or  not  items  may  be  recycled  in  the  future. 
Entities that choose to present OCI items before tax will be required to show the amount of tax related 
to the two groups separately. 

IAS  19,  Employee  Benefits  (Revised)  has  had  numerous  amendments.  These  range  from 
fundamental changes such as removing the corridor mechanism and the concept of expected returns 
on  plan  assets  to  simple  clarifications  and  re-wording.  The  Group  made  a  voluntary  change  in 
accounting  policy  to  recognise  actuarial  gains  and  losses  in  other  comprehensive  income  in  the 
current period. However, the amended standard will impact the net benefit expense as the expected 
return  on  plan  assets  will  be  calculated  using  the  same  interest  rate  as  applied  for  the  purpose  of 
discounting the benefit obligation. The amendment becomes effective for annual periods beginning on 
or after 1 January 2013. 

IAS  32,  Offsetting  Financial  Assets  and  Financial  Liabilities  –  Amendments  to  IAS  32  clarify  the 
meaning  of  “currently  has  a  legally  enforceable  right  to  set-off”.  The  amendments  also  clarify  the 
application  of  the  IAS  32  offsetting  criteria  to  settlement  systems  (such  as  central  clearing  house 
systems)  which  apply  gross  settlement  mechanisms  that  are  not  simultaneous.  These  amendments 
are  not  expected  to  impact  the  Group’s  financial  position  or  performance  and  become  effective  for 
annual periods beginning on or after 1 January 2014. 

10 

 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

3  Significant accounting policies (continued) 

Accounting standards and amendments issued but not yet adopted (continued) 

(x) 

(xi) 

IFRS 1 Government Loans – Amendments to IFRS 1 amendments require first-time adopters to apply 
the  requirements  of  IAS  20  Accounting  for  Government  Grants  and  Disclosure  of  Government 
Assistance, prospectively to government loans existing at the date of transition to IFRS. Entities may 
choose  to  apply  the  requirements  of  IFRS  9  (or  IAS  39,  as  applicable)  and  IAS  20  to  government 
loans  retrospectively  if  the  information  needed  to  do  so  had  been  obtained  at  the  time  of  initially 
accounting  for  that  loan.  The  exception  would  give  first-time  adopters  relief  from  retrospective 
measurement of  government loans  with a below-market rate of interest. The amendment is effective 
for annual periods on or after 1 January 2013. The amendment has no impact on the Group. 

IFRS 7 Disclosures — Offsetting Financial Assets and Financial Liabilities — Amendments to IFRS 7 
amendments require an entity to disclose information about rights to set-off and related arrangements 
(e.g.,  collateral  agreements).  The  disclosures  would  provide  users  with  information  that  is  useful  in 
evaluating the effect of netting arrangements on an entity’s financial position. The new disclosures are 
required  for  all  recognised  financial  instruments  that  are  set  off  in  accordance  with  IAS  32  Financial 
Instruments:  Presentation.  The  disclosures  also  apply  to  recognised  financial  instruments  that  are 
subject  to  an  enforceable  master  netting  arrangement  or  similar  agreement,  irrespective  of  whether 
they are set off in accordance  with IAS  32. These  amendments will  not impact the Group’s financial 
position  or  performance  and  become  effective  for  annual  periods  beginning  on  or  after  1  January 
2013. 

4  Critical accounting estimates and judgements  

The preparation of financial statements requires management to use judgment in applying its accounting policies 
and in developing estimates and assumptions that affect the reported amounts of assets and liabilities and the 
reported amounts of revenue and expenses during the reporting period. Actual results could differ materially from 
those  estimates  and  assumptions.  These  estimates  and  underlying  assumptions  are  reviewed  on  an  ongoing 
basis and are based on management’s experience and other factors, including expectations about future events 
that are believed to be reasonable under the circumstances. Revisions to accounting estimates are recognized in 
the period in which the estimate is revised if the revision affects only that period or in the period of the revision 
and  future  periods  if  the  revision  affects  both  current  and  future  periods.  The  following  discusses  the  most 
significant accounting judgements and estimates that the Company has made in the preparation of the financial 
statements. 

Significant accounting judgements 

i) 

Legal contingencies  

The Company’s subsidiary, PFC is party to litigation with one franchisee. The outcome of this matter may 
have a material effect on the Company’s consolidated financial position, results of operations or cash flows. 
Management regularly analyzes current information about this matter  to determine whether provisions for 
the  estimate  of  legal  expenses  to  resolve  the  matter  can  be  reasonably  estimated.  External  lawyers  are 
used for this assessment. In making the decision regarding the need for provisions, management considers 
the degree of probability of an unfavourable outcome and the ability to make a sufficiently reliable estimate 
of  the  amount  of  loss. The  filing  of  a  suit  or  formal  assertion  of  a  claim  or  disclosure  of  any  such  suit  or 
assertion does not automatically indicate that a provision may be appropriate. 

11 

 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

4  Critical accounting estimates and judgements (continued)  

Significant accounting judgements (continued) 

ii)   Assets held for sale  

On December 31, 2012, the Company committed to a plan to sell the Miami business acquired on July 13, 
2012  and  therefore  classified  it  as  a  disposal  group  held  for  sale.  The  Company  considered  that  the 
subsidiary met the criteria to be classified as held for sale at that date for the following reasons: the business 
was  available  for  immediate  sale  in  its  present  condition;  management  committed  to  a  plan  to  sell  the 
business, including actively advertising on its website to locate a buyer and complete the sale; and lastly, the 
Board of Director’s approved the plan to sell the business. The Company would also be required to invest in 
infrastructure and additional staff to run the operations effectively, which would result in lower margins. The 
Company  expects  negotiations  to  be  finalized  and  the  sale  to  be  completed  by  the  summer  of  2013.  For 
more details on the assets held for sale, refer to note 13. 

Significant accounting estimates  

i) 

Impairment and reversals of impairment 

The Company reviews goodwill at least annually and other non-financial assets when there is any indication 
that  the  asset  might  be  impaired.  The  determination  of  the  value  in  use  and  fair  value  of  a  CGU  to  which 
goodwill is allocated to involves the use of estimates by management. The Company uses discounted cash 
flow based methods to determine these values. These discounted cash flow calculations typically use five-
year and seven-year projections that are based on the operative plans approved by management. Cash flow 
projections  take  into  account  past  experience  and  represent  management’s  best  estimate  of  future 
developments.  Cash  flows  after  the  planning  period  are  extrapolated  using  estimated  growth  rates.  Key 
assumptions on which management has based its determination of fair value less costs to sell and value-in-
use  include  estimated  growth  rates,  discount  rates,  future  cash  flows,  margins  and  tax  rates.  These 
estimates,  including  the  methodology  used,  can  have  a  material  impact  on  the  respective  values  and 
ultimately  the  amount  of  any  impairment  or  reversal  of  impairment.    Refer  to  note  12  for  estimates  and 
assumptions made.  

ii)  Deferred income taxes  

The  Company,  including  its  subsidiaries,  operate  and  earn  income  in  multiple  countries  and  is  subject  to 
changing  tax  laws  in  multiple  jurisdictions  within  these  countries.  Significant  judgements  are  necessary  in 
determining  income  tax  assets  and  liabilities.  Although  management  believes  that  it  has  made  reasonable 
estimates about the final outcome of tax uncertainties, no assurance can be given that the final outcome of 
these  tax  matters  will  be  consistent  with  what  is  reflected  in  the  historical  income  tax  provisions.  Such 
differences  could  have  an  effect  on  the  deferred  tax  assets  and  liabilities  in  the  period  in  which  such 
determinations are made. At each date of Statement of Financial Position, the Company assesses whether 
the  realization  of  future  tax  benefits  is  sufficiently  probable  to  recognize  deferred  tax  assets  and  liabilities. 
This  assessment  requires  the  exercise  of  judgement  on  the  part  of  management  with  respect  to,  among 
other things, benefits that could be realized from available tax strategies and future taxable income, as well 
as other positive and negative factors. The recorded amount of total deferred tax  assets and liabilities could 
be materially affected if changes in current tax regulations are enacted. Refer to note 21 for estimates and 
assumptions used.  

12 

 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

4  Critical accounting estimates and judgements (continued)  

Significant accounting estimates (continued) 

iii)  Useful lives of tangible and intangible assets  

Management  estimates  the  useful  lives  of  tangible  and  definite  life  intangible  assets  based  on  the  period 
during which the assets are expected to be available for use. The amounts and timing of recorded expenses 
for  amortization  of  these  assets  for  any  period  are  affected  by  these  estimated  useful  lives.  On  an  annual 
basis, the Company assesses the useful lives of its tangible and intangible assets with definite lives and the 
useful  lives  updated  if  expectations  change  as  a  result  of  physical  wear  and  tear,  technical  or  commercial 
obsolescence  and  legal  or  other  limits  to  use.  It  is  possible  that  changes  in  these  factors  may  cause 
significant changes in the estimated useful lives of the Company’s tangible and definite life intangible assets 
in the future. Refer to note 9, 10 and 11 for estimates and assumptions used.  

5  Advertising fund 

The  Company  manages  an  advertising  fund  (the  “Ad  Fund”)  established  to  collect  and  administer  funds 
contributed for use in regional and national advertising programs, and amongst other things, initiatives designed 
to  increase  sales  and  enhance  general  public  recognition,  acceptance  and  use  of  the  Proshred  System. 
Contributions to the Ad Fund are required to be made from both franchised and Company owned and operated 
locations and are based on a percentage of each location’s revenue. In accordance with IAS 18 – Revenue, the 
revenue,  expenses  and  cash  flows  of  the  Ad  Fund  are  not  included  in  the  Company’s  Statements  of 
Comprehensive  Loss  because  the  contributions  to  the  Ad  Fund  are  segregated,  designated  for  a  specific 
purpose, and the Company acts, in substance, as an agent with regard to these contributions. As at December 
31, 2012, the Ad Fund was in a net surplus position of $121,469 (2011 – $160,100), including cash attributable 
to the Ad Fund amounting to $48,031 (2011 - $137,818). 

6  Trade receivables 

Trade receivables include  receivables from franchisees and receivables from shredding customers. The  trade 
receivables as at December 31, 2012, December 31, 2011 are as follows:  

Trade receivables  
Less: Allowance for doubtful accounts 

Trade receivables – net  

  December 31, 2012 

$   

426,927   
(2,863)   

424,064   

  December 31, 2011 
$ 

549,713 
(89,599) 

460,114 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

7  Notes receivable from franchisees 

Notes receivable arise from the financing of the initial franchise fee by franchisees and are guaranteed by the 
respective owners of the franchises. The notes receivable bear interest rates ranging from 4.25% to 8.25% per 
annum  with  monthly  blended  payments  of  principal  and  interest  ranging  from  US$670  to  US$2,278.  The 
payments on the notes commence between dates ranging from October 1, 2010 to March 1, 2014 and mature 
between dates ranging from March 1, 2013 to August 15, 2017.  

The notes receivable as at December 31, 2012 and December 31, 2011 are as follows: 

Principal 
Less: Allowance for impairment 
Less: Current portion 

  December 31, 2012 
$ 

December 31, 2011 
$ 

234,434 
- 
(40,765) 

193,669 

361,264 
(114,786) 
(62,859) 

183,619 

At December 31, 2012, there are no past due notes receivable from franchisees. As such, the Company has not 
recorded an allowance for credit losses related to the notes receivable.  

Notes receivable from franchisees past due but not impaired comprise: 

Up to 30 

days   
$   

Up to 60 
days 
$ 

60 days 
or more   
$   

Total 
$ 

At December 31, 2012 
At December 31, 2011 

-   
-   

-   
3,089   

-   
31,878   

- 
34,964 

8  Acquisition of franchises  

During  the  year  ended  December  31,  2012,  the  Company,  through  its  wholly-owned  subsidiary,  Redishred 
Acquisition Inc., acquired the following franchises:  

  Proshred New York City, on January 1, 2012; 
  Proshred Miami, on July 13, 2012. 

The  Company  conducted  the  New  York  City  acquisition  to  (1)  settle  the  legal  complaint  filed  against  the 
Company, (2) increase the Company’s long term cash flows, and (3) to enter into a strong market and establish 
regional headquarters to allow for further expansion by way of additional acquisitions or by way of establishing 
satellite offices in nearby cities. The Company conducted the Miami acquisition to settle the legal complaint filed 
against the Company and to maintain a loyal customer base.  

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
   
   
 
   
 
 
   
 
   
   
   
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

8  Acquisition of franchisees (continued) 

The business combinations resulted in the recognition of goodwill of $743,927,  determined on the basis  of an 
allocation  of  the  purchase  price  to  the  assets  acquired  (including  all  identifiable  intangible  assets  arising  from 
the purchases) based on their estimated fair value at the date of each respective acquisition. 

Goodwill  from  the  New  York  City  business  combination  represents  synergies  the  Company  is  expected  to 
generate,  the  assembled  workforces  of  skilled  employees  that  are  knowledgeable  about  the  Company’s 
procedures  and  possess  expertise  in  certain  fields  that  are  important  to  continued  profitability  and  growth.  In 
addition, the reacquired rights to the entire geographical areas of New York City, Long Island and surrounding 
counties; the growth potentials in outlying areas; and the ability to secure regional contracts. 

The  following  table  outlines  the  assets  purchased  and  consideration  given  on  the  closing  date  of  each 
acquisition. 

Assets acquired 
Working capital  
Equipment 
Indemnification asset  
Customer relationships 
Re-acquired franchise rights 
Goodwill 

Liabilities acquired  
Loan  
Unfavourable lease  

Settlement of pre-existing litigation  
Removal of original franchise agreement  
(Gain) loss on franchise agreement  

  New York City   
$   

22,198   
496,882   
45,406   
676,030   
272,430   
743,927   

Miami     
$     

–     
171,175     
–     
91,359     
50,755     
–     

Total 
$ 

22,198 
668,057 
45,405 
767,389 
323,185 
743,927 

2,256,873   

313,289     

2,570,161 

–   
(57,049)  

(122,957)     
–     

676,030   
(126,666)  
(145,764)  

43,620     
(56,815)     
6,060     

(122,957) 
(57,048) 

719,650 
(183,481) 
(139,704) 

403,600   

(7,135)     

396,465 

Total  

2,603,424   

183,197     

2,786,621 

Consideration given 
Cash 
Forgiveness of accounts receivable 
Contingent consideration  
Notes payable   

2,292,448   
94,846   
–   
216,130   

121,812 
46,158 
15,227 
– 

2,414,260 
141,004 
15,227 
216,130 

2,603,424   

183,197     

2,786,621 

Acquisition costs (expensed in statement of 

comprehensive loss) 

39,594   

10,945     

50,539 

15 

 
 
 
 
 
 
 
 
 
 
   
     
 
 
 
 
 
 
 
 
 
   
     
 
 
 
 
 
   
     
 
 
   
     
 
 
 
 
 
   
     
 
 
 
 
 
 
 
 
   
     
 
 
 
 
   
     
 
 
   
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
     
 
 
 
 
 
   
     
 
 
 
 
 
 
 
   
     
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

8  Acquisition of franchisees (continued) 

The Company translated the fair values of all assets acquired and consideration given using the exchange rate 
on the date of each respective acquisition. In the above table, the New York City acquisition was translated at 
$1USD = $1.0090CAD and the Miami acquisition was translated at $1USD =  $1.0151CAD. On December 31, 
2012,  the  assets  and  liabilities  acquired  are  converted  at  the  year-end  rate  at  $1USD  =  $0.9949CAD  in  the 
Statement of Financial Position.  

As  part  of  the  purchase  price,  on  January  1,  2012,  the  Company  committed  to  make  three  payments  of 
US$75,000 over the next three years, due on an annual basis, referred to as the Notes payable. Redishred has 
recorded  the  notes  payable  at  fair  value  in  accordance  with  IAS  39  Financial  Instruments:  Recognition  and 
Measurement. Subsequent to the acquisition date, the Company has measured the notes payable at amortized 
cost using the effective interest method. 

The Company is committed to pay contingent consideration in respect of the  Miami acquisition, if the business 
achieves certain performance targets on a quarterly basis for a period of nine months.  In accordance with IFRS 
3,  the  Company  has  recorded  a  liability  for  the  estimated  fair  value  of  the  contingent  consideration  at  the 
acquisition date. The fair values of the assets were determined on the basis of observable market prices, where 
possible. The fair values of the re-acquired franchise rights were determined by discounting the cash flows from 
the franchise royalty stream over the remaining contractual term of the franchise agreement.  The fair values of 
the customer relationships were determined by estimating the discounted level of future cash flows anticipated 
from the recurring customer relationships purchased.    

The  Company  has  earned  $1,196,215  in  revenues  and  incurred  a  loss  of  $505,677  from  the  New  York  City 
business during the  year ended December 31, 2012 since the acquisition date.  Refer to note 13 for revenues 
and loss related to the Miami business.  

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

9  Equipment 

Computer 

Furniture & 

shredding 

vehicles - 

vehicles - 

Recycling 

Bins & 

Shredding 

Shredding 

Cost 

equipment 

fixtures 

containers 

chassis 

box 

equipment 

Vehicles 

As at January 1, 2011 

90,544 

53,110 

$ 

$ 

Additions  

Foreign exchange  

As at December 31, 2011 

Additions 

Acquisitions 

Sale of assets  

Assets held for sale (note 13) 

702 

122 

91,368 

28,062 

7,500 

– 

– 

– 

93 

53,203 

921 

5,750 

– 

– 

Foreign exchange  

(731) 

(389) 

$ 

30,853 

19,728 

903 

51,484 

16,206 

87,750 

– 

(17,750) 

(877) 

$ 

$ 

212,939 

464,013 

2,691 

3,991 

– 

8,597 

$ 

6,356 

– 

106 

$ 

– 

6,700 

114 

Total 

$ 

857,815 

29,821 

13,926 

219,621 

123,696 

125,875 

(43,144) 

(39,375) 

(2,056) 

472,610 

257,034 

301,290 

(102,559) 

(84,790) 

(4,819) 

6,462 

6,814 

901,562 

– 

90,000 

(3,000) 

– 

46,200 

425,919 

664,365 

– 

(148,703) 

– 

(30,000) 

(171,915) 

(561) 

(304) 

(9,737) 

As at December 31, 2012 

126,199 

59,485 

136,813 

384,617 

838,766 

92,901 

22,710 

1,661,491 

Accumulated  

Bins & 

Shredding 

Shredding 

depreciation and 

Computer 

Furniture & 

shredding 

vehicles - 

vehicles -

Recycling 

impairment 

equipment 

fixtures 

containers 

chassis 

box 

equipment 

Vehicles 

Total 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

As at January 1, 2011 

Depreciation  

Foreign exchange  

As at December 31, 2011 

Depreciation  

Sale of assets 

Assets held for sale (note 13) 

81,404 

6,808 

252 

88,464 

8,174 

– 

– 

48,185 

1,811 

43 

50,039 

3,793 

– 

– 

Foreign exchange  

(577) 

(359) 

2,449 

8,396 

87 

10,932 

28,500 

– 

(1,650) 

(285) 

19,010 

37,387 

1,184 

57,581 

55,712 

(3,664) 

(3,662) 

(570) 

44,672 

75,474 

1,988 

122,134 

121,351 

(9,009) 

(7,885) 

(1,280) 

1,589 

3,177 

81 

– 

197,309 

2,233 

135,286 

38 

3,673 

4,847 

2,271 

336,268 

21,539 

9,125 

248,194 

(3,000) 

– 

(15,673) 

– 

(2,790) 

(15,987) 

(203) 

(142) 

(3,146) 

As at December 31, 2012 

96,061 

53,473 

37,497 

105,397 

225,311 

23,183 

8,464 

549,386 

Net book value 

As at December 31, 2011 

2,904 

3,164 

40,552 

162,040 

350,476 

1,615 

4,543 

565,294 

As at December 31, 2012 

30,138 

6,012 

99,316 

279,220 

613,455 

69,718 

14,246  1,112,105 

The  Company  acquired  equipment  as  part  of  the  franchise  acquisitions  entered  into  during  the  year  ended 
December  31,  2012  (see  note  8).  During  the  year  ended  December  31,  2012,  the  Company  also  purchased 
computers,  bins, shredding containers and handheld  devices. During the twelve months ended December 31, 
2012,  the  Company  sold  two  of  its’  shredding  vehicles  and  purchased  two  new  shredding  vehicles  obtaining 
vendor financing (refer to note 15). The foreign exchange adjustment is a result of the translation of corporate 
equipment  from  US  functional  currency  dollars  to  Canadian  presentation  dollars  at  December  31,  2012,  and 
December 31, 2011. Depreciation related to the corporate stores is included in the statement of comprehensive 
loss  in  “corporate  operating  expenses.”  Depreciation  related  to  the  franchising  and  licensing  business  is 
included in the statement of comprehensive loss in “selling, general & administrative expenses.” 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

10  Intangible assets  

Trademarks 

and 

Cost 

agreements 

system 

software 

property 

franchise rights 

relationships 

Franchise 

Proshred 

Computer 

intellectual 

Re-acquired 

Customer  

$ 

$ 

$ 

$ 

$ 

$ 

Total 

$ 

As at January 1, 2011 

2,743,927 

978,000 

432,534 

1,672,500 

Foreign exchange  

46,649 

– 

– 

– 

As at December 31, 2011  

2,790,576 

978,000 

432,534 

1,672,500 

Acquisitions  

– 

Removal of original franchise 

agreements (note 8) 

Assets held for sale (note 13) 

Foreign exchange  

(372,000) 

– 

(53,215) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

529,205 

9,805 

539,010 

320,000 

– 

(50,000) 

(13,344) 

274,588 

6,630,754 

5,088 

61,542 

279,676 

6,692,296 

760,000 

1,080,000 

– 

(372,000) 

(90,000) 

(140,000) 

(9,954) 

(76,514) 

As at December 31, 2012 

2,365,361 

978,000 

432,534 

1,672,500 

795,666 

939,722 

7,183,783 

Accumulated  

amortization and 

impairment 

Trademarks 

and 

Franchise 

Proshred 

Computer 

intellectual 

Re-acquired 

Customer 

agreements 

system 

software 

property 

franchise rights 

relationships 

Total  

$ 

$ 

$ 

$ 

$ 

$ 

$ 

As at January 1, 2011 

1,051,426 

688,655 

429,520 

1,248,176 

Amortization  

236,445 

40,374 

3,014 

Reversal of impairment 

(75,546) 

(322,860) 

Foreign exchange  

17,425 

– 

– 

– 

As at December 31, 2011 

1,229,750 

406,169 

432,534 

Amortization  

248,700 

92,725 

Removal of original franchise 

agreements (note 8) 

Impairment (note 12) 

(190,493) 

– 

158,757 

64,237 

Assets held for sale (note 13) 

Foreign exchange  

– 

(22,463) 

– 

– 

– 

– 

– 

– 

– 

59,208 

(439,359) 

– 

868,025 

130,453 

– 

89,974 

– 

– 

28,327 

132,857 

– 

2,783 

163,967 

183,768 

– 

– 

(4,625) 

(4,500) 

4,891 

3,450,955 

27,492 

499,390 

– 

(837,765) 

662 

20,870 

33,045 

3,133,490 

98,655 

754,301 

– 

– 

(4,163) 

(1,312) 

(190,493) 

312,968 

(8,788) 

(28,275) 

As at December 31, 2012 

1,424,251 

563,131 

432,534 

1,088,452 

338,610 

126,225 

3,973,203 

Net book value 

As at December 31, 2011 

1,560,826 

571,831 

As at December 31, 2012 

941,110 

414,869 

– 

– 

804,475 

584,048 

375,043 

457,056 

246,631 

3,558,806 

813,497 

3,210,580 

18 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

10  Intangible assets (continued) 

As a result of the acquisition of the New York City and Miami locations, customer relationships and re-acquired 
franchise rights were recorded as intangible assets in 2012. There were no additions to intangible assets during 
the  year ended December  31,  2011. The foreign  exchange  adjustment is a result  of the translation of  foreign 
operation intangible assets in US dollars to Canadian dollars at December 31,  2012 and December 31, 2011. 
Amortization of reacquired franchise rights and customer relationships for the year is included in the statement 
of comprehensive loss in “corporate operating expenses” and amortization of the remaining intangible assets is 
included  in  the  statement  of  comprehensive  loss  in  “selling,  general  and  administrative  expenses.”  The 
Company’s  franchise  agreements,  customer  lists  and  re-acquired  franchise  rights  are  attributed  to  the 
Company’s  franchises  and  corporately  owned  locations  in  the  US.  At  December  31,  2012,  the  Company  has 
determined  that  there  is  an  impairment  of  intangible  assets  of  $312,904.  The  Company  has  allocated  the 
impairment  loss  on  a  pro-rata  basis  to  its  corporate  assets  including  the  franchise  agreements,  Proshred 
system,  Trademarks  and  intellectual  property.  At  December  31,  2011  the  Company  recorded  a  reversal  of  a 
portion of the previously reported impairment of $836,919. 

11  Goodwill 

The following table presents goodwill for the years ended December 31, 2012 and 2011:  

Opening balance 
Acquisitions  
Impairment of goodwill (note 12)  
Foreign currency translation  

Closing balance 

 December 31, 2012 

December 31, 2011 

$ 

878,270   
737,292   
(232,196)   
(21,661)   

1,361,705   

$ 

1,112,232 
– 
(250,494) 
16,532 

878,270 

12 

Impairment of goodwill and long-lived assets 

The  Company  performs  an  impairment  test  of  long-lived  assets  when  there  is  an  indication  of  permanent 
impairment, which includes indicators such as when actual sales are less than budgeted, profits are less than 
prior  years’ profits, and  when significant events and circumstances indicate that the carrying amount may not 
be recoverable. Goodwill is tested for impairment at least annually. 

The  Company  has  identified  each  franchise  and  corporate  location  as  being  a  CGU  and  has  completed  a 
review for impairment for each CGU, comparing the carrying amount of the CGU with the recoverable amount 
of the CGU.  The Company’s unallocated  assets consist of computer equipment, furniture, computer software, 
the  Proshred  system,  trademarks  and  intellectual  property.  The  carrying  amount  of  the  group  of  CGUs  that 
include  the  unallocated  corporate  assets  is  compared  with  the  recoverable  amount  of  the  group  of  CGUs  in 
testing for impairment. 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

12  Impairment of goodwill and long-lived assets (continued) 

The Company performed its annual test for goodwill impairment in accordance with its policy described in note 
3.  The  Company  compared  the  aggregate  recoverable  amount  of  the  assets  included  in  the  CGUs  of  the 
corporate  locations  to  their  respective  carrying  amounts.  The  recoverable  amount  of  the  corporate  location 
CGU’s  were  more  than  the  carrying  amounts  except  for  New  York  City.  Therefore  the  Company  recorded  an 
impairment loss of $232,103 at December 31, 2012, which was allocated to the goodwill of the New York City 
CGU. The Company recorded an impairment loss of $247,688 at December 31, 2011  which  was allocated to 
the  goodwill  of  the  Milwaukee  CGU.  Based  on  sensitivity  analysis,  a  reasonable  possible  change  in 
assumptions would not cause an impairment loss. 

The carrying value of goodwill for each CGU is identified as follows:  

Cash Generating Unit  

Syracuse  
Albany   
Milwaukee  
New York City  

Total goodwill   

December 31, 2012 
$ 
129,587 
90,369 
639,229 
502,520 

December 31, 2011 
$ 
132,465 
92,376 
653,429 
– 

1,361,705 

878,270 

The  Company  assessed  its  impairment  indicators  related  to  its  long-lived  assets  at  December  31,  2012.    At 
December 31, 2012, there was sufficient indication of impairment on certain CGUs to warrant an analysis to be 
performed. 

The recoverable amount of each CGU has been determined based on a value-in-use calculation. The value-in-
use calculation uses cash flow projections based on financial budgets approved by management. The Company 
then  performed  the  impairment  test  for  the  unallocated,  aggregate  corporate  assets  and  assessed  whether 
impairment exists at a Company-wide level. The recoverable amount was determined using  value-in-use.  The 
value-in-use calculation uses cash flow projections based on financial budgets approved by management. 

The key assumptions included the following:  

i.  Revenue  growth  of  each  franchise  and  corporate  location,  which  reflect  the  past  experience  of  each 
location.  Management  has  used  growth  rate  ranges  of  2.5%  to  53%  based  on  prior  results  of  existing 
franchisees and the franchisees time in the system. During the first five years of a franchisee’s operation, 
higher growth rates are typically achieved. 

ii.  Post-tax  discount  rates  ranging  from  16%  to  17%  (December  31,  2011–  16%  to  20%)  was  used  and 

reflects the risks specific to each CGU.  

iii.  Cash flows from franchising are based on the current royalty rate charged to each franchise, as the rates 

are expected to continue in the future.  

iv.  For franchise CGUs, a cash flow period of up to 5 years was used, covering the remaining useful life of the 
franchise agreements. Management believes that this period is reasonable in light of the contractual terms 
of  the  franchise  agreements  as  this  is  consistent  with  the  assessed  remaining  useful  life  of  the  franchise 
agreements as originally determined.  

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

12  Impairment of goodwill and long-lived assets (continued) 

v.  For corporate location CGUs, a 5 year cash flow period was used based on financial budgets approved by 
management including growth rates of 2.5% to 20% and a perpetual growth rate of 2.5%.  Revenue growth 
was determined based on the Company’s internal budget and considered past experience, and economic, 
industry  and  market  trends.    The  growth  rate  does  not  exceed  the  long-term  average  growth  rates 
projected for the document destruction industry. 

vi.  For corporate location CGUs,  budget-operating margins, which were determined using average operating 
margins achieved in the periods immediately before the budget period. Management believes the operating 
margins are reasonably achievable. 

Based  on  the  impairment  review  performed  at  December  31,  2012,  the  recoverable  amount  of  certain  CGUs 
was lower than the carrying amounts at the Company-wide level and the Company recorded an impairment loss 
of $312,904.  At December 31, 2011, the Company  determined the recoverable amount of certain CGUs was 
higher  than  their  carrying  amounts  and  recorded  a  reversal  of  impairment  of  $836,919.    The  reversal  of 
impairment  was  limited  to  restoring  the  carrying  amounts  such  that  they  did  not  exceed  the  carrying  amounts 
that would have been determined, net of amortization, had no impairment loss been recognized in prior periods. 

13  Assets classified as held for sale 

On  December  31,  2012,  the  Company  committed  to  a  plan  to  sell  the  Miami  business  acquired  on  July  13, 
2012. Given the geographic location of the business in relation to the Company’s other corporate locations, the 
Company  decided  that  the  customers  would  be  best  served  by  locations  in  closer  proximity  to  Miami.  The 
Company  also  determined  that  the  Miami  location  might  also  be  required  to  invest  in  infrastructure  and 
additional staff to run the operations effectively, which would result in lower  cash flow margins. The Company 
currently  has  a  joint  arrangement  with  the  franchise  in  Tampa  Bay,  Florida  to  operate  the  Miami  business 
(please refer to Note 26). The Company is currently reviewing a Letter of Intent to purchase the business by the 
franchise  in  Tampa  Bay.  Florida.  At  December  31,  2012  the  Company  classified  the  Miami  business  as  a 
disposal  group  held  for  sale  and  as  a  discontinued  operation.  The  Company  is  in  a  joint  operation  with  the 
Tampa  franchise  to  operate  the  Miami  business.  The  results  of  the  Miami  business  for  the  year  have  been 
accounted for as a joint arrangement with the Tampa Bay franchise. Within the joint arrangement, the Company 
earns  royalty  and  service  fees  on  the  gross  Miami  revenues  and  rental  revenue  for  the  use  of  the  shredding 
truck. The Company incurs finance costs on the monthly truck loan payments and depreciation and amortization 
on  the  Miami  tangible  and  intangible  assets.  The  Company’s  rental  revenues  and  expenses  from  the  Miami 
business that are associated with the disposal group are presented below:  

Revenue  
Expenses  

Operating expenses  
Depreciation and amortization  

Income from discontinued operations  
Finance costs  
Income for the year associated with the disposal group  

For the year ended 
December 31, 2012 
$ 
29,410 

(1,828) 
(20,142) 
(21,970) 

7,440 
(3,164) 
4,276 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

13  Assets classified as held for sale (continued) 

The major classes of assets and liabilities of the Miami business classified as held for sale as at December 31, 
2012 are as follows:  

Assets  
Equipment  
Intangible assets  

Liabilities   
Truck loan  (details below) 

Net assets directly associated with disposal group  

December 31, 2012 
$ 

155,740   
131,212   
286,952   

105,178   

181,774   

On  July  5,  2012,  the  Company  entered  into  a  loan  and  security  agreement  in  the  amount  of  US$121,128, 
repayable with monthly blended payments of principal and interest of US$3,718 maturing July 5, 2015. The loan 
bears interest at 6.502% per annum and is secured by one shredding vehicle with a carrying value of $112,044. 
The value of the loan on December 31, 2012 is $105,178.  

The net cash flows incurred by the Miami business are as follows:  

Operating activities 
Profit for the year associated with disposal group 

Adjustments not affecting cash:  
Depreciation and amortization   

Financing activities  
Repayment of truck loan  
Borrowings from related parties  
Net change in cash for the year 
Cash –beginning of the year 
Cash – end of the year 

December 31, 2012 
$ 

4,276   

 20,151   

24.427   

(15,411)   
(1,783)   
7,233   
–   
7,233   

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

14  Accounts payable and accrued liabilities 

As at December 31, 2012 and December 31, 2011, accounts payable and accrued liabilities are comprised of: 

Accounts payable  
Accrued liabilities 

Accounts payable and accrued liabilities    

15  Long-term debt 

December 31, 2012 
$ 

  December 31, 2011 
$ 

235,903 
268,607 

504,510 

370,936 
315,231 

686,167 

As at December 31, 2012 and December 31, 2011 long-term debt is comprised of:  

December 31, 2012 

December 31, 2011 

Line of credit (i) 

Less: deferred financing charges  

Line of credit net of deferred financing charges  

Truck loans (ii) 

Total long-term debt   
Less: current portion  

Total  

$ 

6,033,094 

(44,172) 

5,988,922 

403,222 

6,392,144 

(99,692) 

$ 

5,370,000 

(66,259) 

5,303,741 

227,981 

5,553,722 

(53,176) 

6,292,452 

5,478,546 

(i) The line of credit was entered into on November 27, 2009 with a related party entity (refer to note 26) for a 
maximum amount of $4 million. The line of credit is repayable on November 27, 2014, bearing interest at a fixed 
rate of 10%  per annum, and secured  by a  general security  agreement over the Company’s  assets.  Deferred 
financing charges in respect of this facility are charged to expense over the term of the facility. During the year 
ended  December  31,  2011,  the  line  of  credit  limit  was  increased  to  $5.37  million.  During  the  year  ended 
December  31,  2012,  the  line  of  credit  was  increased  to  $6.03  million.  The  terms  of  the  agreement  remained 
unchanged upon increasing the line of credit. The Company has drawn from its line of credit in order to finance 
the purchase of its’ corporate locations including Syracuse, Albany, Milwaukee in 2010 and New York City and 
Miami in 2012 and for general business purposes.  

(ii)  On  November  11,  2011,  the  Company  entered  into  a  loan  and  security  agreement  in  the  amount  of 
US$240,000, repayable with monthly blended payments of principal and interest of US$5,690 maturing October 
3, 2015. The loan bears interest at 8.14% per annum and is secured by two shredding vehicles with a carrying 
value of US$266,636. The value of the loan on December 31, 2012 is $171,357. 

(ii) On August 3, 2012, the Company entered into a loan and security agreement in the amount of US$125,556, 
repayable with monthly blended payments of principal and interest of US$2,545 maturing August 13, 2017. The 
loan bears interest at 8% per annum and is secured by one shredding vehicle with a carrying value of $180,357. 
The value of the loan on December 31, 2012 is $118,047.  

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

15  Long-term debt (continued) 

(ii) On August 8, 2012, the Company entered into a loan and security agreement in the amount of US$121,000, 
repayable  with  monthly  blended  payments  of  US$2,379  maturing  August  8,  2017.  The  loan  bears  interest  at 
6.506% per annum and is secured by one shredding vehicle with a carrying value of $176,675. The value of the 
loan on December 31, 2012 is $113,818. 

16  Capital stock 

a)  Authorized 

Unlimited number of common shares, without nominal or par value.  
Unlimited number of preferred shares, without nominal or par value. 

b) 

Issued and fully paid 

For  the  years  ended  December  31,  2012  and  December  31,  2011,  there  were  no  changes  in  issued 
common shares of the Company. 

The following are the balances of issued common shares of the Company: 

Common stock 

Warrants 

Number 

$ 

Number 

$   

Total 
$ 

Balance, December 31, 2011 
and December 31, 2012 

  28,884,658   

8,297,602   

4,000,000   

288,206    8,585,808 

c)  Weighted average common shares 

The  basic  weighted  average  number  of  common  shares  outstanding  for  the  years  ended  December  31, 
2012, was 28,884,658 (December 31, 2011 - 28,884,658). 

d)  Stock options 

Under the terms of the stock option plan: 

i) 

From time to time, the Company designates eligible participants to whom options will be granted and 
the number of shares to be optioned to each; 

ii)  Eligible participants are persons who are directors, officers, employees and technical consultants of 

the Company;  

iii)  Options to purchase shares are non-transferable and are exercisable for a period of up to five years 

from the date of grant; 

iv)  Shares to be optioned shall not exceed 2,888,465 and the total number of shares to be optioned to 
any eligible participant shall not exceed 10% of the issued and outstanding shares of the class as at 
the date such option is granted; 

24 

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
  
  
  
   
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

16  Capital stock (continued) 

d)  Stock options (continued) 

vi)  The option price for the shares is determined at the time of granting of the option but cannot be less 
than the fair market value of the shares at the time the option is granted less any applicable discount 
permitted by the Toronto Venture Exchange; and 

vii)  The term during which any option granted may be exercised is determined by the Company at the 
time the option is granted but may not exceed the maximum period permitted from time to time by 
the Toronto Venture Exchange. 

The following table summarizes the movements in the Company’s stock options during the years ended: 

December 31, 2012 

December 31, 2011 

Number of 
options 

1,677,500  
992,500  
(978,750)  

1,691,250  

Weighted 
average 
exercise price 
$ 

Number of 
options 

Weighted 
average 
exercise price 
$ 

0.24 
0.20 
0.20 

0.24 

1,687,500   
150,000   
(160,000)   

1,677,500   

0.26 
0.12 
0.35 

0.24 

Outstanding – Beginning of year 
Granted 
Expired 

Outstanding – End of year 

The following table summarizes the stock options outstanding as at: 

Number of 
options 
outstanding 

Issue date 

Exercise 
price 
$ 

December 31, 2012   

December 31, 2011 

Weighted 
average 
remaining 
contractual 
life (yrs) 

Options 
exercisable 

Number of 
options 
outstanding 

Weighted 
average 
remaining 
contractual 
life (yrs) 

Options 
exercisable 

Aug 29, 2007   
0.20 
0.52  Mar 17, 2008   
0.14  May 27, 2010   
0.15 
Oct 19, 2010   
May 2, 2011   
0.12 
0.10  Sept 26, 2011   
Oct 26, 2011   
0.10 
0.10 
Jan 2, 2012   
0.10  May 31, 2012   
July 9, 2012   
0.10 
0.10 
Aug 1, 2012   
0.20  Nov 23, 2012   

–   
262,500   
280,000   
10,000   
140,000   
5,000   
5,000   
5,000   
5,000   
5,000   
2,500   
975,000   

0.00   
0.21   
1.40   
2.81   
2.34   
3.74   
3.82   
3.01   
4.42   
9.53   
2.58   
4.90   

–   
262,500   
280,000   
5,000   
140,000   
1,250   
1,250   
1,250   
5,000   
1,250   
2,500   
975,000   

975,000   
262,500   
280,000   
10,000   
140,000   
5,000   
5,000   
–   
–   
–   
–   
–   

0.66   
1.21   
2.40   
3.81   
3.34   
4.74   
4.82   
–   
–   
–   
–   
–   

975,000 
197,500 
280,000 
2,500 
140,000 
– 
– 
– 
– 
– 
– 
– 

1,694,500   

3.35   

1,675,000   

1,677,500   

1.31   

1,595,000 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
   
 
   
 
 
     
 
 
   
 
 
 
 
 
 
 
 
  
 
 
   
 
 
 
 
 
 
   
 
   
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
   
   
   
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

16  Capital stock (continued) 

d)  Stock options (continued) 

The compensation charge for the options issued was determined based on the fair value of the options at 
the  date  of  grant  using  the  Black-Scholes  option  pricing  model  with  the  following  weighted  average 
assumptions: 

Expected option life 
Risk-free interest rate 
Expected dividend yield 
Expected volatility 

2012 
5.00 years 
1.27% 
$nil 
193% 

2011   

4 years 
2.28% 
$nil 
200% 

992,500 options were granted during the year ended December 31, 2012 (2011 - 150,000).  The weighted 
average grant-date fair value of options granted during 2012 amounted to $0.03 per option. The net stock 
compensation charge, after adjusting for stock option forfeitures, amounted to $32,933 (2011 - $17,108). 

e)  Warrants 

The Company issued two tranches of warrants in 2009. The first tranche was issued in connection with the 
private placement and the second related to the line of credit obtained.  Details are as follows: 

Number of 
warrants 
outstanding 
or to be 
issued 

Remaining 
contractual 
life 

Exercise 
price 
$ 

Tranche 1 
Tranche 2 

0.25 to 0.45 
0.25 to 0.45 

3,000,000   
1,000,000   

1.98 years 
1.90 years 

2012 

Assigned 
value 
$ 

204,406 
83,800 

The fair values for both tranches of warrants were determined using the following assumptions under the 
Black-Scholes option pricing model: 

Expected warrant life 
Risk-free interest rate 
Expected dividend yield 
Expected volatility 

2 years 
1.06% 
$nil 
234% 

In  connection  with  the  line  of  credit,  1,000,000  warrants  were  issued  on  April  28,  2010  when  the  line  of 
credit was first drawn upon in accordance with the line of credit agreement. These warrants were recorded 
in the consolidated financial statements in 2009 as performance by the counterparty was complete at that 
date.  The  fair  value  of  these  warrants  has  been  recorded  as  deferred  financing  charges  and  is  being 
amortized  into  income  over  the  term  of  the  facility  and  is  also  subject  to  a  two-year  holding  period 
commencing  on  the  date  of  issuance.  This  is  a  non-cash  transaction  and  has  been  excluded  from  the 
consolidated  statements  of  cash flows.  Tranches  1  and  2  of  warrants  expire  on  November  27,  2014  and 
December 23, 2014, respectively. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

17  Convertible debentures  

On December 31, 2012, the Company issued $375,000 convertible, unsecured subordinated, debentures. The 
debentures have a five  year term and a coupon of 7.5% interest per annum. Each $1,000 principal amount of 
debenture entitles the holder to convert to approximately 3,333 common shares at a conversion price of $0.30 
per share at any time prior to maturity.  

Conversion may occur at any time prior to the maturity date of December 31, 2017. The Company may, at its 
option,  redeem  the  debentures,  in  whole  or  in  part,  at  a  redemption  price  equal  to  the  principal  amount  plus 
accrued interest and unpaid interest. Interest of 7.5% per annum will be paid annually on the anniversary of the 
grant  date.  Debenture  holders  may  defer  interest  otherwise  due  and  payable  until  the  next  interest  payment 
date, in which case such deferred interest payment shall accrue additional interest at 7.5% per annum.   

The  convertible  debentures  contain  two  components:  liability  and  equity  elements.  The  equity  element  is 
presented  in  equity  under  the  label  of  ‘issue  of  convertible  debentures’  as  contributed  surplus.  The  effective 
interest rate of the liability element on initial recognition is 9.5% per annum.  

Proceeds of issue  
Less: Liability component at the date of issue   

Equity component    

Transaction costs  
Liability component of transaction costs  
Equity component of transaction costs  

Total Transaction costs  

Liability component net of transaction costs  
Equity component net of transaction costs  

Deferred tax liability related to the equity component 

Equity component net of transaction costs and tax 

December 31, 2012 

$ 

375,000 
(346,202) 

28,798 

(13,083) 
(1,088) 

(14,171) 

333,119 
27,710 

7,633 

20,077 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

18  Revenue  

The revenue earned by the Company is broken down as follows:  

Royalties   
Franchise fees     
License fees  
Shredding services  
Sale of paper products  

2012 

$ 

812,750 
300,100 
4,378 
2,363,002 
568,920 

2011 

$ 

934,192 
433,396 
- 
1,437,817 
573,978 

Total revenue 

4,049,150 

3,379,383 

On January 1, 2012 the Company acquired the New York City franchise location. In 2012, the Company earned 
revenue from shredding services and through the sale of paper products related to the New York City corporate 
location. In 2011 the Company earned royalty revenue from the New York City franchise location.  

19  Corporate operating locations expenses by nature  

The corporate operating locations expenses of the Company are broken down as follows:  

Shredding vehicle and related expenses  
Employee wages expense    
Employee benefit expense 
Office and administration expense 
Depreciation – equipment  
Amortization – intangible assets  

2012 

$ 

712,470 
997,022 
200,957 
417,891 
231,018 
227,264 

2011 

$ 

358,915 
572,507 
92,303 
206,418 
130,536 
158,553 

Total corporate operating expenses 

2,786,617 

1,519,232 

During  the  year  ended  December  31,  2012,  the  Company  operated  four  corporate  locations  –  Syracuse, 
Albany,  Milwaukee  and  New  York  City.  During  the  year  ended  December  31,  2011,  the  Company  operated 
three corporate locations – Syracuse, Albany and Milwaukee.  

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

20  Selling, general and administrative expenses by nature 

The selling, general and administrative expenses of the Company are broken down as follows:  

Employee wages expense  
Employee benefits expense 
Share-based compensation 
Professional fees  
Technology 
Rent and office expense 
Selling and development   
Bad debt expense  
Amortization of deferred financing charges  
Depreciation – equipment  
Amortization – intangible assets  
Foreign exchange loss/(gain)  
Other 

2012 
$ 
820,726 
35,447 
32,933 
379,494 
154,491 
73,604 
160,334 
- 
22,086 
- 
524,253 
132,505 
229,947 

2011 
$ 
770,867 
54,179 
17,108 
854,674 
111,558 
75,302 
203,793 
103,320 
22,086 
3,014 
338,141 
(66,163) 
241,703 

Total selling, general and administrative expenses   

2,565,820 

2,729,582 

Compensation of key management  

Included  in  employee  wages  and  benefits  expense  above  is  key  management  personnel  compensation  as 
follows:  

Wages and benefits   
Severance pay  
Share-based compensation  

Total  

2012 
$ 

593,033 
71,250 
32,933 

697,216 

 2011 
$ 

658,336 
- 
17,108 

675,444 

Key management personnel are comprised of the Company’s Board of Directors, Chief Executive Officer, Chief 
Financial Officer, President, Vice President of Operations, and former Chief Operating Officer.  

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

21 

Income taxes  

Reconciliation of total tax recovery 

The effective rate on the Company’s loss before income tax differs from the expected amount that would arise 
using the statutory income tax rates. A reconciliation of the difference is as follows:  

Statutory income tax rate 

Expected income tax recovery based on above rates 
Non-deductible expenses 
Unrecognized deductible temporary differences and other 
Effect of foreign tax rates  

2012 
$ 

26.5%   

(795,552)   
329,088   
425,164   
(153,968)   

2011 
$ 

28% 

(159,000) 
12,000 
37,914 
– 

Income tax recovery 

(195,268)   

(109,086) 

The  enacted  tax  rate  in  Canada,  where  the  Company  operates,  is  26.50%  (28.00%  in  2011)  and  has  been 
applied  in  the  tax  provision  calculation.    The  combined  Canadian  federal  and  provincial  statutory  rate  has 
decreased from the prior period due to a scheduled enacted rate reduction.  This decrease has not materially 
affected  the  measurement  of  deferred  tax  obligations  arising  from  temporary  differences  as  these  scheduled 
reductions were enacted at December 31, 2011. 

Provision for (recovery of) income taxes is comprised of: 
Current income taxes 
Deferred income taxes 

Deferred tax  

Components of the net deferred income tax liability are as follows:  

2012 
$ 

–   
(195,268)  

2011 
$ 

(17,603) 
(91,483) 

(195,268)  

(109,086) 

Deferred income tax liability: 

Intangible assets 

Deferred income tax asset:   
Non-capital losses   

Net deferred income tax liability  

December 31, 2012  
$ 

December 31, 2011 
$ 

(249,620) 

(468,110) 

35,432 

(214,188) 

58,000 

(410,110) 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

21 Income taxes (continued) 

The  following  temporary  differences  and  non-capital  losses  have  not  been  recognized  as  realization  is  not 
considered probable:  

Non-capital losses  

Property, plant and equipment  
Intangible assets  
Tax deductible share issue costs 
Financing costs  
Other  

December 31, 2012  
$ 
6,462,591 

December 31, 2011 
$ 
5,815,000 

20,565 
1,851,816 
33,400 
17,083 
176,343 

835,000 
– 
153,000 
– 
– 

The  Company  has  incurred  Canadian  non-capital  losses  of  $6,112,000  that  can  be  carried  forward  to  reduce 
taxes payable in Canada. The losses expire at various times through December 31, 2031. The Company has 
incurred US non-capital losses of $745,000 that can be carried forward to reduce taxes payable in the US. The 
losses expire at various times through December 31, 2031. 

22  Commitments and contingency 

Commitments 

The  Company  leases  office  premises  in  Mississauga,  Ontario,  Canada.  The  lease  expires  on  September  30, 
2013.  Additionally, the Company leases facilities in Albany, which expires on March 31, 2014, Syracuse, which 
expires on August 31, 2015, Milwaukee, which expires on  August 31, 2016 and New York City, which expires 
on April 30, 2013 and September 30, 2015. During the year ended December 31, 2012, the Company entered 
into three new  leases  in  Milwaukee, Albany and New  York City. Certain contracts include renewal options  for 
various periods of time. For the  year ended December 31,  2012, the Company  incurred $248,314 (December 
31,  2011  -  $116,458)  in  lease  payments  as  an  expense  included  in  ’selling,  general  and  administrative 
expenses’ and ‘corporate operating expenses’.  

Non-cancellable operating lease rentals are payable as follows:  

Less than 1 year  
Between 1 and 5 years  

Total   

$ 

227,599 
208,136 

435,735 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

22  Commitments and contingency 

Contingency 

During the second quarter of 2010, four franchisees filed a complaint with the United States District Court, South 
District of New York, which management of the Company believes is without merit.  The complaint has listed the 
following  causes  of  action,  (1)  breach  of  contract  and  breach  of  the  implied  covenant  of  good  faith  and  fair 
dealing  by  PFC,  (2)  fraudulent  misrepresentation  by  PFC,  (3)  negligent  misrepresentation  by  PFC,  and  (4) 
violation of various state laws by PFC. On July 13, 2012, in conjunction with the purchase of the Proshred Miami 
business, the Miami franchisee permanently withdrew from the legal complaint. As of December 31, 2012, one 
franchisee remains in the legal complaint and three franchisees have permanently withdrawn.  

The Company intends to vigorously defend against this remaining claim. The Company is strongly of the view 
that it (1) has not breached any contracts or agreements with its franchisees and has acted in good faith with all 
franchisees,  (2)  has  not  made  any  fraudulent  misrepresentations  to  any  franchisees,  (3)  has  not  made  any 
negligent  misrepresentations  to  any  franchisees,  and  (4)  has  complied  with  all  state  laws  as  well  as  Federal 
Trade Commission rules and regulations regarding franchising. 

The  final  outcome  with  respect  to  this  claim  cannot  be  predicted  nor  can  the  costs  to  defend  this  claim  be 
reliably estimated and therefore there can be no assurance that its resolution will not have an adverse effect on 
the Company’s consolidated financial position. No amounts, other than legal costs, have been accrued in these 
consolidated financial statements relating to this claim. 

23  Financial instruments and fair values 

The  Company  has  various  financial  assets  that  consist  of:  cash,  trade  receivables  and  notes  receivable  from 
franchisees.  The  Company’s  financial  liabilities  include  accounts  payable,  accrued  liabilities,  notes  payable, 
long-term debt and convertible debenture liability. 

The  Company,  through  its  financial  assets  and  liabilities,  has  exposure  to  the  following  risks  from  its  use  of 
financial instruments: interest rate risk, credit risk, foreign exchange risk and liquidity risk.  Senior management 
is responsible for setting acceptable levels of risk and reviewing risk management activities as necessary. 

Interest rate risk 

The Company’s cash is subject to cash flow risk, as it earns interest at prevailing and fluctuating market rates. 
The Company has a fixed rate on notes receivable from franchisees ranging from 4.25% to 8.25% per annum, 
and the line of credit facility has a fixed interest rate of 10% per annum. The truck loans have fixed interest rates 
ranging  from  6.502%  to  8.14%  per  annum.  These  financial  instruments  are  subject  to  interest  rate  fair  value 
risk, as their fair values will fluctuate as a result of changes in market rates. 

32 

 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

23  Financial instruments and fair values (continued) 

Credit risk 

In accordance with its investment policy, the Company maintains cash deposits with banks.  The credit risk on 
cash  is  limited  because  the  counterparties  are  banks  with  high-credit  ratings  assigned  by  international  credit-
rating agencies.  

Receivables related to franchising and licensing 

The  accounts  and  notes  receivable  from  franchisees  are  exposed  to  credit  risk  from  the  possibility  that 
franchisees  may  experience  financial  difficulty.  The  Company  mitigates  the  risk  of  credit  loss  by  limiting  its 
exposure  to  any  one  franchisee.  Credit  assessments  are  conducted  with  respect  to  all  new  franchisees  and 
existing franchisees. In addition, the receivable balances are monitored on an ongoing basis. As of December 
31, 2012, 6 franchisees accounted for 83% of the accounts receivable and notes receivable balance related to 
franchising and licensing (December 31, 2011 - 6 franchises accounted for 73%). For the year ended December 
31,  2012,  3  franchisees  accounted  for  36%  of  the  Company’s  revenues  related  to  franchising  and  licensing 
(December 31, 2011 - 3 franchisees accounted for 28%).  As of December 31, 2012, there are no accounts and 
notes receivable over  90  days  old (December 31, 2011  – 37%  of accounts receivable  were over  90  days old 
and related to two franchises). The over 90 day old accounts and notes receivable at December 31, 2011 were 
settled as a result of the purchase of the New York City and Miami franchises on January 1, 2012 and July 13, 
2012, respectively.  

At December 31, 2012, all trade accounts receivable and notes receivable were current. The aging analysis for 
trade accounts receivable from franchisees is as follows:  

 December 31, 2012   
$   

December 31, 2011   
$   

Past due but not impaired 
60 to 90 days  
91 days to 180 days    
Over 181 days 

Impaired   

60 to 90 days  
91 days to 180 days    
Over 181 days 

–   
–   
–   

–   
–   
–   

10,420   
83,580   
–   

6,912   
12,049   
67,803   

33 

 
 
 
 
 
 
 
 
 
   
   
 
 
   
 
 
 
 
 
 
 
   
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

23  Financial instruments and fair values (continued) 

Credit risk (continued)  

Receivables related to franchising and licensing (continued) 

The following is a reconciliation of the allowance for credit losses from trade receivables from franchisees: 

December 31, 2012 
$ 

December 31, 2011 
$ 

Opening balance 
Additions 
Recovery of trade receivables  
Foreign exchange  

Closing balance 

86,764   

(86,764) 
– 

– 

40,762 
44,552 
– 
1,450 

86,764 

Also refer to note 7 for details of notes receivable from franchisees. 

Receivables related to corporate operations 

The accounts receivable are exposed to credit risk from the possibility that customers may experience financial 
difficulty.  The Company mitigates the risk of credit loss by limiting its exposure to any one customer.  All new, 
one-time customers are required to make payments for services by way of preapproved credit card.  In addition, 
the receivable balances with customers are monitored on an ongoing basis and collection efforts are dedicated 
on an ongoing basis to limit the Company’s exposure to bad debt.  At December 31,  2012 and December 31, 
2011,  no  customer  accounted  for  more  than  10%  of  the  accounts  receivable  balance.    For  the  years  ended 
December  31,  2012  and  December  31,  2011,  no  customer  accounted  for  more  than  10%  of  the  Company’s 
revenues in this category. As of December 31, 2012, 13% of accounts receivable in this category was over 90 
days old. The Company has recorded an allowance of $2,682 for credit losses from accounts receivable from 
shredding customers (December 31, 2011 - $2,835).  The Company does not have any reason to believe it will 
not collect all remaining balances.  

The aging analysis for accounts receivable past due related to corporate operations is as follows:  

Past due but not impaired 

60 to 90 days  
91 days to 180 days    

Impaired   
60 to 90 days  
91 days to 180 days    

December 31, 2012 
$ 

  December 31, 2011 
$ 

22,130   
39,133   

2,863   
–   

18,194 
33,663 

2,834 
– 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

23  Financial instruments and fair values (continued) 

Foreign exchange risk 

Since  the  Company  operates  internationally,  it  is  exposed  to  currency  risks  as  a  result  of  potential  exchange 
rate fluctuations related to non-intragroup transactions.  Fluctuations in the Canadian dollar (CAD) and the US 
dollar (USD) exchange rates could have a potentially significant impact on the Company’s results of operations.  
If there were a foreign exchange rate variation of -5% (depreciation of the USD) or a +5% (appreciation of the 
USD) against the CAD, from an average rate of USD$1.00 = CAD$0.9996, the total impact to net loss would be 
a decrease/increase of approximately $77,000. 

Liquidity risk 

The Company’s objective is to have sufficient liquidity to meet liabilities when due. The Company has incurred 
significant  losses  to  date,  and  has  a  deficit  of  $9.4  million  at  December  31,  2012.  Cash  flow  forecasting  is 
performed by management, which monitors rolling forecasts of the Company’s liquidity requirements to ensure 
it has sufficient cash to meet operational needs at all times. Although management considers its assumptions 
used  in  its  cash  flow  forecasts  to  be  reasonable,  there  is  no  assurance  that  the  cash  flow  forecasts  will  be 
achieved.  The  Company  monitors  its  cash  balances  and  cash  flows  generated  from  operations  to  meet 
requirements. Based on  overall cash  generation capacity and  overall financial  position,  while there can  be no 
assurance, management believes the Company will be able to meet financial obligations as they come due. The 
Company does not have any financial covenants to comply with.  

The current liabilities of $700,509 at December 31, 2012 (December 31, 2011 - $771,541), are due to be settled 
within one year from the date of the Statement of Financial Position. 

At December 31, 2012, the Company has cash of $532,040 and working capital of $440,707. 

35 

 
 
 
 
 
  
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

23  Financial instruments and fair values (continued) 

Liquidity risk (continued) 

Principal 

Less than 3 
months 
$ 

3 months 
to 1 year 
$ 

Accounts payable and accrued liabilities 
Notes payable 
Contingent consideration  

Convertible debentures 
Long-term debt(1) 

504,510 
74,231 
4,975 

– 
24,537 

2 – 5 
years 
$ 

– 
148,984 
– 

– 
4,937 
9,949 

– 
75,066 

333,119 
  6,336,269 

  Over 5 years 
$ 

– 
– 
– 

– 
– 

Interest  

Notes payable 
Convertible debentures  
Long-term debt(1) 

Liquidity risk 

Less than 3 
months 
$ 

194 
– 
9,241 

3 months 
to 1 year 
$ 

452 
28,125 
630,558 

2 – 5 
years 
$ 

308 
112,500 
642,991 

  Over 5 years 
$ 

– 
– 
– 

Total principal and interest 

Less than 3 
months 
$ 

3 months 
to 1 year 
$ 

2 – 5 
years 
$ 

  Over 5 years 
$ 

Accounts payable and accrued liabilities 
Notes payable 
Contingent consideration  
Convertible debentures  
Long-term debt(1) 

504,510 
74,425 
4,975 
– 
43,215 

– 
5,389 
9,949 
28,125 
734,797 

– 
149,292 
– 
445,619 
  7,002,392 

– 
– 
– 
– 
– 

(1)  Long-term debt includes a  truck loan of $105,178 currently classified as part of a disposal group held for 

sale.  

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

23  Financial instruments and fair values (continued) 

Fair value of financial instruments  

The carrying value amounts of many of the Company’s financial instruments, including cash, trade receivables, 
trade payables and accrued liabilities, which are all carried at amortized cost, approximate their fair value due 
primarily to the short-term maturity of the related instruments. The fair value estimates of the Company’s notes 
receivable from franchisees (note 7), are made as at a specific point in time based on estimates using present 
value  or  other  valuation  techniques.  The  carrying  value  of  the  Company’s  notes  payable  and  long-term  debt 
approximates fair value as the rates are similar to rates currently available to the Company. 

These  techniques  involve  uncertainties  and  are  affected  by  the  assumptions  used  and  the  judgments  made 
regarding  risk  characteristics  of  various  financial  instruments,  discount  rates,  estimate  of  future  cash  flows, 
future expected loss experience and other factors. The carrying value of the Company’s notes receivable from 
franchisees  at  December  31,  2012,  amounted  to  $234,434  (December  31,  2011  -  $246,478)  with  fair  value 
estimated to amount to $212,694 (December 31, 2011 - $225,081), respectively. 

24  Capital management 

The  Company  defines  capital  as  shareholders’  equity.  The  primary  objective  of  the  Company’s  capital 
management is to ensure that it maintains the appropriate capital levels to support its business and maximize 
shareholder value.  The Company manages its capital structure and makes adjustments to it in light of changes 
in economic conditions. To maintain or adjust the capital structure, the Company may issue new shares or issue 
debt securities.  

25  Segment reporting 

The business segments presented reflect the management structure of the Company and the way in which the 
Company’s  management  reviews  business  performance.  Prior  to  April  30,  2010,  the  Company  operated  one 
business  segment,  (1)  the  granting  and  managing  of  shredding  business  franchises  under  the  “Proshred” 
trademark  (Franchising  and  licensing).  Upon  the  acquisition  of  Syracuse,  Albany,  Milwaukee  and  New  York 
City,  the  Company  operates  two  reportable  operating  segments,  (1)  the  granting  and  managing  of  shredding 
business  franchises  under  the  “Proshred”  trademark  (Franchising  and  licensing),  and  (2)  the  operation  of 
corporately owned shredding businesses (Corporate locations).  

37 

 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

25   Segment reporting (continued) 

Total assets and liabilities by reportable operating segment are as follows: 

Franchising and 
licensing 
December 31, 2012 
$ 

Corporate 
locations   

December 31, 2012 

$   

Corporate 
Overhead 
December 31, 2012 
$ 

Total  
December 31, 2012 
$ 

ASSETS 

Current assets 
Cash  
Cash attributable to the Ad 

Fund 
Trade receivables 
Prepaid expenses  
Notes receivable from 
franchisees 

Total current assets  

Non-current assets  
Notes receivable from 
franchisees  

Equipment  

Intangible assets  

Goodwill  

Assets held for sale  

Total assets  

LIABILITIES 

Current liabilities  
Accounts payable and 
accrued liabilities  
Current portion of notes 

payable  

Current portion of long-term 

debt 

Contingent consideration 

47,781 

48,031 
117,373 
31,059 

40,765 

285,010 

193,669 
– 

941,110 

– 

– 

1,419,789 

144,610 

15,213 

– 
– 

96,716   

387,543 

–   
295,503   
46,562   

–   

438,781   

–   
1,109,993   

1,270,551   

1,361,705   

286,952   

4,468,651   

– 
11,188 
20,328 

– 

419,059 

– 
2,112 

998,919 

– 

– 

1,420,090 

248,085   

111,815 

66,170   

99,692   
14,924   

428,871   

– 

– 
– 

111,815 

532,040 

48,031 
424,064 
97,949 

40,765 

1,142,849 

193,669 
1,112,105 

3,210,580 

1,361,705 

286,952 

7,307,860 

504,510 

81,383 

99,692 
14,924 

700,509 

Total current liabilities  

159,823 

Non-current liabilities  

Long-term debt  
Current portion of notes 

payable  

Convertible debenture 
Deferred tax liability  
Liabilities associated with 
assets held for sale 

Total liabilities  

– 

6,292,452   

– 

6,292,452 

– 
– 
214,188 

– 

374,011 

137,410   
–   
–   

105,178   

6,963,911   

– 
333,119 
– 

– 

444,934 

137,410 
333,119 
214,188 

105,178 

7,782,856 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

25  Segment reporting (continued) 

ASSETS 

Current assets 
Cash  
Cash attributable to the Ad 

Fund 
Trade receivables 
Prepaid expenses  
Notes receivable from 
franchisees 
Income tax recoverable 
Total current assets  

Non-current assets  
Notes receivable from 
franchisees  

Equipment  

Intangible assets  

Goodwill  

Total assets  

LIABILITIES 

Current liabilities  
Accounts payable and 
accrued liabilities  

Deferred revenue  
Current portion of notes 

payable  

Current portion of long-term 

debt 

Non-current liabilities  

Long-term debt  
Deferred tax liability  

Total liabilities  

Franchising and 
licensing  
December 31, 2011 
$  

Corporate 
locations  
December 31, 2011 
$ 

Corporate 
overhead 
December 31, 2011 
$ 

Total  
December 31, 2011 
$ 

119,399  

2,793,500 

137,818  
165,310  
7,115  

62,859  
17,603  
510,104  

183,619  
–  

1,560,823  

–  

– 
258,142 
40,807 

– 
– 
3,092,449 

– 
565,294 

621,677 

878,270 

98,887 

– 
36,662 
15,674 

– 
– 
151,223 

– 
– 

1,376,306 

– 

2,254,546  

5,157,690 

1,527,529 

370,013  
10,170  

–  

–  

111,006 
– 

22,028 

53,176 

186,210 

–  

5,478,546 

– 

410,110  

790,293  

5,664,756 

205,148 

205,148 
– 

– 

– 

205,148 

– 

– 

3,011,786 

137,818 
460,114 
63,596 

62,859 
17,603 
3,753,776 

183,619 
565,294 

3,558,806 

878,270 

8,939,765 

686,167 
10,170 

22,028 

53,176 

771,541 

5,478,546 

410,110 

6,660,196 

Total current liabilities  

380,183  

The  Company  incurred  $423,726  in  capital  expenditures  relating  to  its  corporate  operations  during  the  year 
ended  December  31,  2012  (December  31,  2011  -  $29,821).  The  Company  incurred  $661,342  in  capital 
acquisitions relating to its corporate operations during the year ended December 31, 2012 (December 31, 2011 
– $nil). The Company  incurred $4,059 in capital expenditures related to its franchising operations for the year 
ended December 31, 2012 (December 31, 2011 - $nil).  

39 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

25  Segment reporting (continued) 

Geographic information  

Canada 

Equipment  
Intangible assets  

United States 
Notes receivable from franchisees  
Equipment  
Intangible assets  
Goodwill  
Assets held for sale  

Total  
Notes receivable from franchisees 
Equipment  
Intangible assets  
Goodwill  
Assets held for sale  

Revenue 

December 31, 
2012 

$   

2,112 
998,916   

December 31, 
2011 
$ 

– 
1,376,307 

234,434   
1,109,993   
2,211,661   
1,361,705   
286,952   

234,434   
1,112,105   
3,210,580   
1,361,705   
286,952   

246,477 
565,294 
2,182,499 
878,270 
– 

246,477 
565,294 
3,558,806 
878,270 
– 

All revenues were attributed to the United States, with the exception of license fees, which were attributed to the 
Middle East. 

40 

 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

25  Segment reporting (continued) 

Net loss by operating segment 

Total net loss by reportable operating segment is as follows: 

Revenue 
Direct costs 
Corporate overhead 
Depreciation and amortization 
Foreign currency loss, net  
Interest expense 
Interest income 
Gain on franchise agreements   
Gain on sale of assets  
Loss on settlement of pre-existing 

litigation 

Impairment of intangible assets  
Impairment of goodwill  
Income tax recovery 

For the year ended December 31, 2012 

Franchising 
and licensing 
$ 

1,117,228 
– 
(653,889) 
(546,339) 
– 
– 
4,785 
138,439 
– 

(712,567) 
(158,757) 
– 
195,268 

Corporate 
locations 
$ 

2,931,922 
(2,328,342) 
(302,793) 
(458,276) 
– 
(591,983) 
– 
– 
7,540 

– 
– 
(232,103) 
– 

Corporate 
overhead   

$ 

– 
– 
(930,293) 
– 
(132,505) 
– 
– 
– 
– 

– 
(154,147) 
– 
– 

Total 
$ 

4,049,150 
(2,328,342) 
(1,886,975) 
(1,004,615) 
(132,505) 
(591,983) 
4,785 
138,439 
7,540 

(712,567) 
(312,904) 
(232,103) 
195,268 

Net loss from continuing operations 

(615,832) 

(974,035) 

(1,216,945) 

(2,806,812) 

Revenue 
Direct costs 
Corporate overhead 
Reversal of impairment 
Impairment of goodwill  
Depreciation and amortization 
Foreign currency gain, net  
Interest expense 
Interest income 
Income tax recovery 

Net income (loss) from continuing 

operations 

For the year ended December 31, 2011 

Franchising 
and licensing 
$ 

1,367,588 
– 
(819,128) 
– 
– 
(363,241) 
– 
– 
2,946 
109,086 

Corporate 
locations 
$ 

2,011,795 
(1,230,140) 
(173,372) 
– 
(247,688) 
(289,089) 
– 
(286,915) 
– 
– 

Corporate 
overhead   

$ 

– 
– 
(1,440,007) 
836,919 
– 
– 
66,163 
– 
– 
– 

Total 
$ 

3,379,383 
(1,230,140) 
(2,432,507) 
836,919 
(247,688) 
(652,330) 
66,163 
(286,915) 
2,946 
109,086 

297,251 

(215,409) 

(536,925) 

(455,083) 

For  the  year  ended  December  31,  2012,  the  Company  operated  four  corporate  locations.  For  the  year  ended 
December 31, 2011, the Company operated three corporate locations.  

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RediShred Capital Corp. 
Notes to Consolidated Financial Statements 
For the years ended December 31, 2012 and 2011 

(expressed in Canadian dollars) 

26  Related party balances and transactions 

A Director of the Company is the  owner of the Tampa Bay, Florida  Proshred franchise.  Included in accounts 
receivable  at  December  31,  2012,  is  $1,945  (2011  -  $1,592)  due  from  this  franchise.    During  the  year  ended 
December 31, 2012, the Company earned royalty and service fees amounting to $78,289 (2011 - $87,165) from 
this franchise.  

The Director’s franchise is currently managing on the Company’s behalf the Proshred Miami business acquired 
by the Company. The Company earned royalty and service fees of $10,828 during the year ended December 
31, 2012 from the Miami operations. Included in accounts receivable at December 31, 2012 is $2,528 due from 
the Miami operations.  

The  Company  has  a  line  of  credit  facility  with  a  related  party  entity,  the  Company’s  main  shareholder,  for  a 
maximum of $6.03 million, repayable on November 27, 2014, bearing interest at a fixed rate of 10% per annum. 
The  Company  has  drawn  from  its  line  of  credit  in  order  to  finance  the  purchase  of  its’  corporate  locations 
including  Syracuse,  Albany,  Milwaukee  in  2010  and  New  York  City  and  Miami  in  2012  as  well  as  for  general 
business purposes. Refer to Note 15 for additional information. 

Included  in  selling,  general  and  administrative  expenses  for  the  nine  months  ended  December  31,  2012  are 
insurance  premium  amounts  of  $13,037  (December  31,  2011  -  $15,317)  paid  to  an  insurance  brokerage  firm 
owned  by  a  Director  of  the  Company  and  $3,142  in  recruiting  services  paid  to  a  recruiting  firm  owned  by  a 
Director of the Company.  

27  Comparative figures  

Certain  prior  period  amounts  have  been  reclassified  to  conform  to  the  current  period’s  presentation.  The 
deferred financing charges classified as a non-current asset in the prior year has been netted against long-term 
debt in the Statement of Financial Position in the current year.  The increase and collection of notes receivable 
from franchisees classified as investing activities in the Statement of Cash Flows in the prior year have been re-
classified  as  an  (increase)  decrease  in  notes  receivable  from  franchisees  in  the  ‘Net  change  in  non-cash 
working capital’ section.  The corporate overhead costs previously classified under franchising and  licensing in 
the ‘Total assets and liabilities by reportable operating segment’ has been segregated as a separate reportable 
operating segment in the current year.  

42