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Safehold Inc.

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FY2015 Annual Report · Safehold Inc.
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Safestore Holdings plc
Annual report and financial statements 2015

Annual report and financial statements 2015  |  Safestore Holdings plc 

4

OverviewStrategic reportGovernanceFinancial statementsCopy to be supplied 
 
 
 
 
 
 
 
Overview

A successful year, well 
placed for future growth.

I am pleased to report another successful year for Safestore 
which has culminated in our inclusion in the FTSE 250 Index. 
The operational initiatives implemented over the last two years 
continue to drive our financial performance and, as a result, 
we have reported cash tax adjusted earnings per share ahead 
of our original expectations for the full year and up 50% over 
two years.
Frederic Vecchioli, Safestore’s Chief Executive Officer

Key measures

Underlying and operating metrics
Revenue
Underlying EBITDA2
Revenue – like-for-like3
Underlying EBITDA – like-for-like3
Cash tax adjusted earnings per share4
Dividend per share
Free cash flow5 
Closing occupancy6
Average storage rate

EPRA basic NAV per share

Statutory metrics
Profit before tax

Basic earnings per share

Notes

Year ended
31 October
2015

Year ended
31 October
2014

£104.8m
£57.1m
£103.0m
£56.2m
16.6p
9.65p
£37.3m
72.6%
£24.85
£2.56

£118.2m

52.4p

£97.9m

£53.0m

£94.6m

£51.0m

13.5p

7.45p

£26.5m

68.8%

£24.24

£2.18

£52.4m

23.2p

Change

7.0%

7.7%

8.9%

10.2%

23.0%

29.5%

40.8%

+3.8ppts

2.5%

17.7%

125.6%

125.9%

Change –
CER1

9.7%

9.2%

11.5%

11.8%

n/a

n/a

n/a

n/a

5.4%

n/a

n/a

n/a

1 

2 

3 

4 

 CER is constant exchange rates (Euro-denominated results for the current period have been retranslated at the exchange rate effective for the comparative 
period, and the impact of foreign exchange swaps has been reversed, in order to present the reported results on a more comparable basis).

 Underlying EBITDA is defined as operating profit before exceptional items, change in fair value of derivatives, gain/loss on investment properties, contingent 
rent and depreciation. Underlying profit before tax is defined as underlying EBITDA less leasehold rent, depreciation charged on property, plant and 
equipment and net finance charges relating to bank loans and cash.

 Like-for-like adjustments have been made to remove the impact of the closure of St Denis Landy in Paris in 2014, and the 2015 closures of New Malden and 
Whitechapel in the UK.

 Cash tax adjusted earnings per share is defined as profit or loss for the year before exceptional items, change in fair value of derivatives, gain/loss on 
investment properties and the associated tax impacts as well as exceptional tax items and deferred tax charges, divided by the weighted average number 
of shares in issue (excluding shares held by the Safestore Employee Benefit Trust).

5 

 Free cash flow is defined as cash flow before investing and financing activities but after leasehold rent payments.

6  Closing occupancy excludes offices but includes 64,022 sq ft of bulk tenancy as at 31 October 2015 (31 October 2014: 83,472 sq ft).

5 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Highlights

Strong financial performance

Overview

01  Highlights

02  Chairman’s statement

 — Group like-for-like3 revenue up 11.5%1 with UK up 13.2% and Paris up 7.0%

Strategic report

 — Closing occupancy up 3.8ppts at 72.6%

 — Cash tax adjusted earnings per share up 23.0% at 16.6 pence

 — 25.5% increase in the final dividend to 6.65 pence (FY2014: 5.30 pence)

 — Robust start to the year, Group like-for-like revenue for the first two 

months up 7% at CER1

Operational focus

 — New lets growth in the UK of 18.6%, resulting from strong enquiries and 

continued improvement in conversion rates

04  Chief Executive’s statement

12  Principal risks

15  Financial review

23  Corporate social responsibility (“CSR”)

Governance

28  Corporate governance introduction

29  Board of Directors

30  Corporate governance

33  Nomination Committee report
34  Audit Committee report

36  Directors’ remuneration report

47  Directors’ report

 — Resilient pricing growth with UK rate up 6.7% and Paris rate up 2.4%

49  Statement of Directors’ responsibilities

 — National Accounts UK business customers occupancy up 22% over the year

Financial statements

 — Six lease extensions completed, increasing average remaining lease life to 

13.9 years and one freehold purchased

Strong and flexible balance sheet

 — Group loan-to-value (“LTV”) lowered to 32% and full year underlying finance 

costs reduced by £2.3 million or 16.8%

50 

Independent auditor’s report

54  Consolidated income statement

55  Consolidated statement of comprehensive income

56  Consolidated balance sheet

57  Consolidated statement of changes in 

shareholders’ equity

58  Consolidated cash flow statement

59  Notes to the financial statements

87  Company balance sheet

88  Notes to the Company financial statements

92  Notice of Annual General Meeting

99  Proxy form

101 Directors and advisers

Further information and investor  
updates can be found on our website at  
www.safestore.co.uk/corporate/

Financial highlights

Revenue (£'m)

Underlying EBITDA2 (£'m)

Dividend (pence per share)

£104.8m

+7.0%

£57.1m

+7.7%

9.65p

+29.5%

15

14

13

12

11

104.8

97.9

96.1

98.8

95.1

15

14

13

12

11

57.1

53.0

50.8

50.3

50.5

15

14

13

12

11

9.65

7.45

5.75

5.65

5.30

Annual report and financial statements 2015  |  Safestore Holdings plc 

01

OverviewStrategic reportGovernanceFinancial statementsOverview – Chairman’s statement

The business is well 
positioned for growth 
and to deliver further 
value creation to 
shareholders.

Summary

 — The operational improvements made over 
the last two years continue to yield 
positive results.

 — The improvements made to our 
customer website and to the 
recruitment, training, coaching and 
incentivisation of our store teams will 
serve the business well in the future.

 — EPS has grown by 5.5 pence or 50% 

over the last two years.

I am pleased to announce, on behalf of the 
Board of Safestore, a strong set of results for 
the year ended 31 October 2015.

This has been another year of good progress 
across the business by the management team. 
The operational improvements made over the 
last two years continue to yield positive results, 
even after passing the anniversary of their 
implementation. I believe that the improvements 
made to our customer website and to the 
recruitment, training, coaching and incentivisation 
of our store teams will serve the business well 
in the future.

Following the amendment and extension of 
our banking facilities during the year, we have 
the balance sheet flexibility and capacity to take 
advantage of carefully selected development and 
acquisition opportunities. I am confident that the 
business is well positioned for growth and to 
deliver further value creation to shareholders.

Financial results
Revenue for the year was £104.8 million, 7.0% 
ahead of last year (FY2014: £97.9 million) and up 
11.5% on a like-for-like and constant currency 
basis. This result was driven by a strong 
performance in the UK, which grew like-for-like 
revenue by 13.2%, combined with another good 
performance by Une Pièce en Plus, our Parisian 
business, which grew like-for-like revenue by 7.0%.

Underlying EBITDA increased by 7.7% to 
£57.1 million (FY2014: £53.0 million) and 9.2% 
on a constant currency basis. After rent costs, 
underlying EBITDA increased by 12.6% to 
£48.1 million (FY2014: £42.7 million).

The anniversary of our January 2014 re-financing, 
combined with the 2015 amendment and 
extension of our bank facilities, resulted in a 
reduction in the underlying finance charge of 
£2.3 million or 16.8% to £11.4 million (FY2014: 
£13.7 million). Over the last two years we have 
reduced our finance charges by 38.0% or 
£7.0 million.

As a result of the above factors, cash tax 
adjusted earnings per share grew by 23.0% 
to 16.6 pence (FY2014: 13.5 pence). EPS has 
grown by 5.5 pence or 50% over the last 
two years.

Capital structure
During the summer we completed an amendment 
and extension of the Group’s existing bank facilities. 
The UK and Euro facilities were extended by a 
further two years to June 2020 and the margin 
was reduced by 75 bps to 1.5% over LIBOR in 
the UK and EURIBOR in Paris. In addition, 
£30 million of mandatory repayments, previously 
required under the facilities, were removed and 
an option to increase the quantum of the Sterling 
facility by £60 million was agreed.

The Group’s balance sheet remains in good 
shape with a Group loan-to-value ratio (“LTV”) 
of 32% and an interest cover ratio of 4.2x. This 
represents a level of gearing we consider is 
appropriate for the business to enable the Group 
to increase returns on equity, maintain financial 
flexibility and to achieve our medium-term 
strategic objectives.

02 

Annual report and financial statements 2015  |  Safestore Holdings plc

Dividend
Reflecting the strong trading performance, the 
Board is pleased to recommend a 25.5% increase 
in the final dividend to 6.65 pence per share 
(FY2014: 5.30 pence per share) resulting in 
an increase of 29.5% in the total dividend to 
9.65 pence per share for the year 
(FY2014: 7.45 pence per share). This total 
dividend for the year is covered 1.72 times 
by cash tax earnings (1.81 times in 2014).

The Board remains confident in the prospects 
for the Group and will continue its progressive 
dividend policy in 2016 and beyond. In the medium 
term it is anticipated that the Group’s dividend 
will grow at least in line with earnings.

People
In another year of considerable progress, our 
people continued to be the key drivers of the 
success of the business. I would like to take 
this opportunity to thank all my colleagues 
throughout the business for their hard work 
and dedication this year.

Alan Lewis
Non-Executive Chairman
20 January 2016

The Board is pleased to recommend  
a 25.5% increase in the final dividend  
to 6.65 pence per share.

The Group recognises 
the importance of,  
and is committed to, 
high standards of 
corporate governance.

The Board of Safestore believes that corporate 
governance is important in ensuring its 
effectiveness. It has an established framework 
of policies and processes that are regularly 
reviewed against developments in the legislative, 
regulatory and governance landscape.

Read more about governance  
P 28

Annual report and financial statements 2015  |  Safestore Holdings plc 

03

OverviewStrategic reportGovernanceFinancial statementsStrategic report – Chief Executive’s statement

We remain focused on 
further improving the 
operational performance 
of the business 
leveraging our leading 
market positions.

The strategic report covers 
the following areas:

 — Our strategy

 — Our business model

 — Principal risks and uncertainties

 — Financial review

 — Corporate and social responsibility

Note

1   CER is constant exchange rates (Euro-denominated 

results for the current period have been retranslated at 
the exchange rate effective for the comparative period, 
and the impact of foreign exchange swaps has been 
reversed, in order to present the reported results on 
a more comparable basis).

Summary
Safestore has delivered a good financial 
performance in the last financial year. Group 
revenue was up 11.5% on a like-for-like basis 
with strength across both the UK and Paris 
businesses. The Group’s occupancy increased 
by 3.8 percentage points (ppts) to 72.6% with 
the average storage rate up 5.4%1.

Our operational performance across the UK 
continues to show good progression. Enquiry 
growth has again outpaced the market and 
improvements in conversion have resulted in 
new lets growth of 18.6% in the year. As a result, 
occupancy in the UK was up 3.6ppts to 70.2%, 
driven by growth in both London and the South 
East (+3.2ppts) and the rest of the UK (+4.3ppts).

In Paris, our performance has also been strong, 
resulting in increases in occupancy, rate and 
revenue. New lets, in the final quarter, were at 
record levels and occupancy is now 81.8%, a 
4.6ppts increase compared to the prior year. 
This is the seventeenth consecutive year of 
revenue growth in Paris, with average growth 
over the last five years of circa 6%.

Group underlying EBITDA of £57.1 million 
increased 9.2% in CER on the prior year and 
7.7% on a reported basis reflecting the impact 
of the weakening Euro on Paris profitability. 
Cash tax adjusted EPS grew 23.0% in the period 
to 16.6 pence (FY2014: 13.5 pence) reflecting 
the strong EBITDA performance and reduced 
finance costs arising from the annualisation of 
the rebalancing of the capital structure completed 
in January 2014 and the amendment and 
extension of the bank facilities completed in 
August 2015.

Our property portfolio valuation increased by 
12.8% since October 2014 on a constant 
currency basis. After exchange rate movements 
the portfolio valuation increased by 10.2% to 
£781.5 million, with the UK portfolio up 
£71.3 million at £603.6 million and the French 
portfolio up €24.8 million to €249.3 million.

Reflecting the strong trading performance, the 
Board is pleased to recommend a 25.5% increase 
in the final dividend to 6.65 pence per share 
(FY2014: 5.30 pence), resulting in a full year 
dividend up 29.5% to 9.65 pence per share 
(FY2014: 7.45 pence). 

Outlook
We have had a good start to the new financial 
year with Group like-for-like revenue up 7% at 
CER for the first two months.

Safestore has strong market positions in both 
the UK and Paris and, with 1.35 million sq ft of 
unlet space available, there remains significant 
organic growth in filling the existing portfolio. In 
addition, the opening of our planned new London 
freehold stores at Chiswick and Wandsworth 
and a long leasehold store in Birmingham will 
further strengthen our leading positions in 
London and the UK regions over the next year. 

We remain focused on further improving the 
operational performance of the business 
leveraging our leading market positions. Our 
balance sheet flexibility also provides us with 
the opportunity to take advantage of further 
selective development and acquisition 
opportunities in our key markets subject 
to our rigorous investment criteria.

04 

Annual report and financial statements 2015  |  Safestore Holdings plc

Owned store portfolio

Number of stores

24

Total 119

47+

 London and South East  

 Rest of UK 

 Paris

39

56

We have a high quality, 
fully invested estate in 
both the UK and Paris.

Our strategy
We believe that the Group has a well located 
asset base, management expertise, infrastructure, 
scale and balance sheet strength to exploit the 
current healthy industry dynamics and the 
macro-economic environment. Over the last 
two years we have made significant progress 
on the strategy set out in January 2014. As we 
look forward, we consider that the Group has 
the potential to significantly increase its earnings 
per share by:

 — optimising the trading performance of the 

existing portfolio;

 — maintaining a strong and flexible capital 

structure; and

 — taking advantage of selective portfolio 

management and expansion opportunities.

Key performance indicators
The key performance indicators (“KPIs”) of our 
business are occupancy and average rental rate, 
which drive the revenue of our business. 
These KPIs, along with underlying EBITDA, are 
reported in the highlights section on the inside 
front cover and on page 1 and within the trading 
performance section of the strategic report on 
page 11.

Optimisation of existing portfolio
We have a high quality, fully invested estate in 
both the UK and Paris. Of our 119 stores, 80 
are in London and the South East of England 
or in Paris with 39 in the other major UK cities. 
This means that we operate more stores inside 
the M25 than any other competitor.

However, at the current occupancy level of 
72.6% we have 1.35 million sq ft of unoccupied 
space, of which 1.17 million sq ft is in our UK 
stores and 0.18 million sq ft in Paris. This is the 
equivalent of 30 empty stores located across 
the estate. The available space is fully invested 
and the related operating costs are largely fixed 
and already included in the Group cost base. 
Our continued focus will be on ensuring that 
we drive occupancy to utilise this capacity at 
carefully managed rates.

There are three elements that are critical to the 
optimisation of our existing portfolio:

 — enquiry generation through an effective and 

efficient marketing operation;

 — strong conversion of enquiries into new lets 
through a motivated and dynamic store 
team; and

 — disciplined central revenue management 

and cost control.

Efficient marketing operation
Over the last twelve months, our marketing 
team performed strongly, demonstrating the 
clear benefit of scale in the generation of customer 
enquiries, which grew by 8.2% in the year.

Awareness of self-storage is progressing each 
year but remains low. In the UK over 70% of our 
new customers are using self-storage for the 
first time. It is essentially a brand-blind product 
and customers requiring storage start their 
journey by conducting detailed online research 
using generic keywords in their locality. Online 
enquiries now represent 81% of our enquiries 
and 43% of our online enquiries originate from 
our mobile site, an increase of 23% in the last 
twelve months. It is, therefore, critically 
important to appear on the top rankings of 
searches made through the internet.

The ranking in the search pages is a result of 
a complex function that combines the budget 
invested directly into the paid search and the 
capacity to allocate it efficiently on a real-time 
basis, with the budget invested indirectly into the 
numerous actions that optimise the website, which 
together with its size and traffic determines its 
relevance and quality score for the search engines.

The scale of our organisation is a major 
differentiator in a fragmented industry where 
only 28% of the market is owned by the six 
leading operators in the UK. As a result, it enables 
us to employ the appropriate in-house expertise 
and skills and to dedicate a budget of circa 
£5 million (£4 million in the UK and £1 million in 
Paris) to achieve these results. This competitive 
advantage is illustrated by the twelve-store Space 
Maker portfolio that we manage on behalf of 
its owners and which generates a significant 
proportion of its enquiries outside its own website 
through the Safestore digital platform.

A key objective of our marketing team has been 
to improve the volume of organic enquiries 
generated by the business and we will continue 
to invest in our search engine optimisation 
(“SEO”) capabilities. In November 2015 we 
launched a new dynamic customer website 
designed to further improve our industry-leading 
web offering, with enhanced search engine 
performance, optimisation for mobile devices 
and to allow for improved bespoke management 
of our rich website content.

Feefo, the independent merchant review system 
which allows customers to leave their feedback 
on the quality of our customer service, has 
been integrated into our website since 2013. 
Over this period, our customer satisfaction 
score has not dropped below 96%.

Annual report and financial statements 2015  |  Safestore Holdings plc 

05

OverviewStrategic reportGovernanceFinancial statements33
+
20
Strategic report – Chief Executive’s statement continued

Our strategy continued
Optimisation of existing portfolio continued
Motivated and dynamic store team
In what is still a relatively immature and poorly 
understood product, customer service and 
selling skills at the point of sale are both essential 
in earning the trust of the customer and in 
driving the appropriate balance of volumes 
and unit price in order to optimise revenue 
growth in each store.

Over the last two years we have established a 
dynamic store team. Our Director of Operations, 
Head of HR, 60% of our UK Regional Managers 
and 50% of our UK store managers have joined 
the business in that period. In addition, we are 
merging our Sales Assistant and Assistant 
Manager roles into the new Sales Consultant 
role and 25% of this transition has already 
taken place.

New recruits to the business benefit from 
enhanced induction and training tools which 
have been developed in-house, enabling us to 
quickly identify high potential individuals. All 
new recruits receive individual performance 
targets within four weeks of joining the business 
and certain new recruits are placed on the 
"Pay For Skills" programme, which allows 
accelerated basic pay increases dependent 
on success in demonstrating specific and 
defined skills. A key target of our programme 
is to ensure that close to 100% of our store 
managers are promoted internally.

All store staff continue to benefit from ongoing 
training and development. In 2015, we delivered 
25,000 hours of training to sales staff and our 
internally developed online learning tool now 
contains more than 10,000 hours of additional 
training content.

Over the last twelve months we have developed 
a customised coaching programme for store 
managers. The training is delivered by regional 
managers and is focused on continual 
improvement in sales performance.

The performance of all team members is 
monitored closely via a series of daily, weekly 
and monthly key performance indicators. 
Bonuses of up to 50% of basic salary can be 
earned monthly based on performance against 
new lets, occupancy, ancillary sales and pricing 
targets. In addition, a Values and Behaviours 
framework is overlaid on individuals’ financial 
performance in order to assess team members’ 
performance and development needs on a 
quarterly basis.

The benefit of these initiatives is reflected in 
an improving performance by the stores in 
converting enquiries into new lets. The 8.2% 
enquiry growth referred to above converted 
into new lets growth of 16.8% across the Group 
over the last year and 38% compared to 2013.

Central revenue management and 
cost control
We aim to optimise revenue by improving the 
utilisation of the available space in our portfolio 
at carefully managed rates. Our central pricing 
team is responsible for the management of our 
dynamic pricing policy, the implementation of 
promotional offers and the identification of 
additional ancillary revenue opportunities. 
Whilst price lists are managed centrally and 
can be adjusted on a real-time basis when 
needed, the store sales teams have the ability 
to offer a Lowest Price Guarantee in the event 
that a local competitor is offering a lower price. 
The reduction in the level of discount offered 
over the last two years is linked to store team 
variable incentivisation and is monitored closely 
by the central pricing team.

During the last year, the implementation of new 
business intelligence software has enhanced 
the team’s ability to identify pricing opportunities, 
monitor competitive pricing in local markets and 
to establish optimal unit mix in individual stores.

Our strategy of revenue optimisation is 
implemented by continually reviewing the 
appropriate mix of occupancy and rate growth 
targets, store by store. The work of the central 
pricing team has contributed to average rate 
increases of 6.7% in the UK and 2.4% in Paris over 
the financial year, while increasing occupancy at 
the same time by 3.6ppts and 4.6ppts respectively.

Rate growth is predominantly influenced by:

 — the store location and catchment area;

 — the volume of enquiries generated online;

 — the store team skills at converting these 
enquiries into new lets at the expected 
price; and

 — the pricing policy and the confidence 

provided by analytical capabilities that 
smaller players may lack.

We believe that Safestore has a very strong 
proposition in each of these areas.

Costs are managed centrally with a lean structure 
maintained at the Head Office. Enhancements 
to cost control are continually considered and, 
in the last year, a central Maintenance Service 
Centre has been established to improve the 
co-ordination, sourcing and control of 
maintenance work required in the stores.

Strong and flexible capital structure
Over the past two years we have re-financed the 
business on two occasions and believe we now 
have a capital structure that is appropriate for 
our business and which provides us with the 
flexibility to take advantage of carefully evaluated 
development and acquisition opportunities. 
We will continue to seek opportunities to optimise 
our capital structure.

Our current loan-to-value ratio (“LTV”) of 32% 
and our interest cover ratio of 4.2x provides us 
with significant headroom compared to our 
banking covenants. The August 2015 re-financing 
extended our UK banking facilities to June 2020, 
reduced the margin on our UK and Euro debt 
to 1.5%, removed the requirement for mandatory 
debt repayments of £30 million over the next 
three years and provided us with an additional 
uncommitted £60.0 million credit facility. Including 
the uncommitted facility, we now have undrawn 
facilities of £137.8 million.

Assuming a continuation of the business’ recent 
improved trading performance, the reduction 
in pro-forma interest costs of over £8 million per 
annum over the last two years and the removal 
of the mandatory debt repayments referred to 
above, the Group should generate free cash 
after dividends sufficient to fund the building of 
one to two new stores per annum depending on 
location and availability of land.

We aim to optimise revenue by 
improving the utilisation of the 
available space in our portfolio at 
carefully managed rates.

06 

Annual report and financial statements 2015  |  Safestore Holdings plc

Revenue (£’m)

24.9

Total 104.8

52+

 London and South East  

 Rest of UK 

 Paris

54.8

25.1

Over the next year the 
Group plans to open 
three new sites in 
Chiswick, Wandsworth 
and Birmingham.

continue to consider purchasing the freeholds 
of our leasehold assets. In the first half of the 
year we acquired the freehold of our leasehold 
High Wycombe store for £1.8 million, which 
added over £2.5 million to our asset valuation.

Over the course of the financial year we have 
extended leases on a further six leasehold 
properties at Guildford, Swanley, Harlow, Preston, 
Camden and Warrington, providing the business 
with long-term tenure on these properties. These 
lease re-gears have added approximately 
£6.6 million to our asset valuation. In all but one 
case we received rent-free periods as part of 
the extension of the lease.

Store

Camden

Guildford

Swanley

Harlow

Preston

Warrington

Extension
(years)

Rent-free
period
(months)

Valuation
uplift (£’m)

8

18

10

14

10

20

–

9

9

8

12

12

0.8

1.1

0.9

1.7

0.5

1.6

Note: The valuation uplift reported in the above table is an 
estimate of the increase in value arising solely due to the lease 
extensions, and does not reflect any changes arising from 
other valuation assumptions.

We have now extended the leases on 17 stores 
or circa 53% of our leased store portfolio in the 
UK since FY2012 and our average lease length 
remaining now stands at 13.9 years as compared 
to 12.1 years at October 2014.

As previously reported, at New Malden our 
landlord obtained planning permission for the 
redevelopment of the site and, pursuant to the 
lease amendment signed with the Company three 
years ago, served its option to break the lease 
in return for a premium of £1.5 million, which 
has been reflected in the store portfolio valuation. 
This was significantly higher than the asset 
valuation as an ongoing trading store. The 
store closed in the second half of the year.

In November 2013 we sold our Whitechapel 
site for net proceeds of £40.5 million as part of 
the rebalancing of the Group’s capital structure. 
The transaction involved a two-year leaseback 
of the site at peppercorn rent, which expired in 
October 2015, and the store is now closed.

The Group evaluates development and acquisition 
opportunities in a careful and disciplined manner 
against rigorous investment criteria. Our investment 
policy requires certain Board-approved hurdle 
rates to be considered achievable prior to 
progressing an investment opportunity. In addition, 
the Group aims to maintain LTV of between 
30% and 40% for the foreseeable future.

Portfolio management
Our approach to store development and 
acquisition in the UK and Paris will continue 
to be pragmatic, flexible and returns focused.

Our property team is continually seeking 
investment opportunities in new sites to add 
to the store pipeline. However, investments will 
only be made if they comply with our disciplined 
and strict investment criteria.

Over the next year the Group plans to open 
three new sites in Chiswick, Wandsworth and 
Birmingham. All three stores have planning 
permission and work is progressing.

The Chiswick site is located on the A4 in West 
London and will provide a new flagship freehold 
store of 42,500 sq ft, which should open in the 
fourth calendar quarter of 2016. Estimated 
costs to completion of this store are £6.1 million.

In Wandsworth, we have an existing 10,000 sq ft 
store on Garratt Lane in South West London 
as well as an additional adjoining 0.25 acre parcel 
of land. We are in the process of redeveloping 
the site to include a new purpose-built 33,200 sq ft 
freehold store, which is scheduled to open in 
the third calendar quarter of 2016 and is 
estimated to cost £3.3 million to complete.

In Birmingham, we received planning consent 
to build a new flagship store on the A34 north 
of the centre of Birmingham, which is due to open 
in the fourth calendar quarter of 2016. The store 
will provide an additional 51,000 sq ft of space 
and estimated costs to complete are £3.8 million.

In Paris, where regulatory barriers to entry are 
likely to continue to severely restrict new 
development inside the city, we will continue 
our policy of segmenting our demand and 
encouraging the customers who wish to reduce 
their storage costs to utilise the second belt 
stores where adding new capacity is slightly 
easier, whilst managing occupancy and rates 
upwards in the more central stores. The strong 
selling organisation and store network established 
by Une Pièce en Plus in Paris uniquely enables 
it to implement this commercial policy.

In addition to new stores we are keenly focused 
on maximising the value of our existing estate. 
Where possible and economically viable, we 

Annual report and financial statements 2015  |  Safestore Holdings plc 

07

OverviewStrategic reportGovernanceFinancial statements25
+
23
Strategic report – Chief Executive’s statement continued

We have a strong position in both the UK 
and Paris markets operating 95 stores 
in the UK, 56 of which are in London and 
the South East, and 24 stores in Paris.

Owned store portfolio by region

Number of stores

Let square feet (m sq ft)

Maximum lettable area (m sq ft)

Average let square feet per store (k sq ft)

Average store capacity (k sq ft)

Closing occupancy (%)

Average rate (£ per sq ft)

Revenue (£’m)

Average revenue per store (£’m) 

Note

London and 
South East

Rest of UK

56

1.57

2.11

28

38

74.2%

28.00

54.8

0.98

39

1.19

1.81

31

47

65.7%

17.70

25.1

0.64

 UK
total

95

2.76

3.92

29

41

70.2%

23.70

79.9

0.84

Paris

24

0.83

1.01

34

42

81.8%

28.73

24.9

1.04

Group
total

119

3.581

4.93

30

41

72.6%

24.85

104.8

0.88

1  Total occupancy to three decimal places is 3.583 million sq ft; the reported totals have not been adjusted for the impact of rounding.

Portfolio summary
The self-storage market has been growing in the 
last 15 years across many European countries, 
but few regions offer the unique characteristic 
of London and Paris, both of which consist of 
large, wealthy and densely populated markets. 
In the London region, the population is 13 million 
inhabitants with a density of 5,200 inhabitants 
per square mile in the region, 11,000 per square 
mile in the city of London and up to 32,000 in 
the densest boroughs.

The population of the Paris urban area is 
10.7 million inhabitants with a density of 9,300 
inhabitants per square mile in the urban area 
but 54,000 per square mile in the City of Paris 
and first belt, where 75% of our French stores 
are located and which has one of the highest 
densities in the western world. 85% of the Paris 
region population live in central parts of the 
city versus the rest of the urban area, which 
compares with 60% in the London region. 
There are currently 202 storage centres within 
the M25 as compared to only 85 in the Paris 
urban area. The GDPs generated in the London 
and Paris conurbations are roughly equivalent 
and are more than twice that of any other 
European equivalent.

In addition, barriers to entry in these two important 
city markets are high, due to land values and 
limited availability of sites as well as planning 
regulation. This is the case for Paris and its 

first belt in particular, which inhibits new 
development possibilities.

Our combined operations in London and Paris, 
with 65 stores, £68.2 million revenue and 
£39.8 million EBITDA, offer a unique exposure 
to the two most attractive European 
self-storage markets.

We have a strong position in both the UK and 
Paris markets, operating 95 stores in the UK, 
56 of which are in London and the South East, 
and 24 stores in Paris.

In the UK, 69% of our revenue is generated by 
our stores in London and the South East. On 
average, our stores in London and the South 
East are smaller than in the rest of the UK but 
the rental rates achieved are higher enabling 
these stores to typically achieve similar or better 
margins than the larger stores. In London we 
operate 41 stores within the M25, more than 
any other competitor.

In France, we have a leading position in the 
heart of the affluent City of Paris market with 
eight stores branded as Une Pièce en Plus 
(“UPP”) (“A Spare Room”) with more than twice 
the number of stores of our two major competitors 
combined. 75% of the UPP stores are located 
in a cluster within a five-mile radius of the city 
centre, which facilitates strong operational and 
marketing synergies as well as options to 
differentiate and channel customers to the 

right store subject to their preference for 
convenience or price affordability. The Parisian 
market has attractive socio-demographic 
characteristics for self-storage and we believe 
that UPP enjoys unique strategic strength in 
such an attractive market.

Together, London, the South East and Paris 
represent 67% of our owned stores, 76% of our 
revenues, as well as 53% of our available capacity.

In addition, Safestore has the benefit of a leading 
national presence in the UK regions where 
the stores are predominantly located in the 
centre of key metropolitan areas such as 
Birmingham, Manchester, Liverpool, Bristol, 
Glasgow and Edinburgh.

In the UK we own three development sites with 
planning permission at Chiswick and Wandsworth 
in London and in central Birmingham. We plan 
to open all three sites during the 2016 calendar 
year. The sites will add circa 117,000 sq ft of 
incremental space to our portfolio. In addition, 
we plan to extend our Acton site, adding a further 
4,900 sq ft of space.

08 

Annual report and financial statements 2015  |  Safestore Holdings plc

Group customer split as at 
31 October 2015

Share of customers

73%

74%

27%

26%

2014
 Business 

2015
 Personal

Share of occupancy

53%

53%

47%

47%

2014
 Business 

2015
 Personal

Market
The self-storage market in the UK and France 
remains relatively immature compared to 
geographies such as the USA and Australia. 
The Self Storage Association (“SSA”) Annual 
Survey (May 2015) confirmed that self-storage 
capacity stands at 0.56 sq ft per head of 
population in the UK and 0.15 sq ft per capita 
in France. Whilst the Paris market density is 
greater than France, we estimate it to be 
significantly lower than the UK at around 0.36 sq ft 
per inhabitant. This compared with 7.3 sq ft per 
inhabitant in the USA and 1.6 sq ft in Australia.

While capacity increased significantly between 
2007 and 2010 with an average of 32 stores per 
annum being opened, new additions have been 
limited to an average of nine stores per annum 
between 2011 and 2014.

New supply in London and Paris is likely to be 
limited in the short and medium term as a result 
of planning restrictions and the availability of 
suitable land. Respondents to the SSA survey 
indicated that obtaining new sites in London 
was likely to remain difficult in the near term.

Respondents to the survey indicated aspirations 
to develop an average of 35 stores per annum 
from 2015 to 2017. However, history has shown 
that actual developments have averaged less 
than 50% of respondents’ aspirations over the 
last three years, suggesting that around 17 stores 
are likely to be added in the coming year 
representing a likely 1.7% capacity increase in 
the UK market of 1,022 stores (including container 
storage). New supply should not exceed 1% in 
London and is likely to be negligible in Paris. 

The supply in the UK market, according to the 
SSA survey, remains relatively fragmented. 
Safestore is the leader by number of stores 
with 95 wholly owned sites, followed by Big Yellow 
with 70 wholly owned stores, Access with 
55 stores, Storage King and Lok’nStore with 
24 stores each and Shurgard with 22 stores. 
In aggregate, the six leading brands account 
for 28% of the UK store portfolio. The remaining 
circa 700 self-storage outlets (including 159 
container based operations) are independently 
owned in small chains or single units.

The Paris market is significantly more concentrated, 
with three main operators. Our French business, 
UPP, is mainly present in the core wealthier and 
more densely populated inner Paris and first 
belt areas, whereas our two main competitors, 
Shurgard and Homebox, have a greater presence 
in the outskirts and second belt of Paris.

Consumer awareness of self-storage is increasing 
but remains low, providing an opportunity for 
future industry growth. The SSA survey indicated 
that 55% (62% in 2014) of consumers either 

knew nothing about the service offered by 
self-storage operators or had not heard of 
self-storage at all. The opportunity to grow 
awareness, combined with limited new industry 
supply and improving economic conditions, 
makes for an attractive industry backdrop.

There are numerous drivers of self-storage 
growth. Most private and business customers 
need storage either temporarily or permanently 
for different reasons at any point in the economic 
cycle, resulting in a market depth that is, in our 
view, the reason for its exceptional resilience. 
The growth of the market is driven both by the 
fluctuation of economic conditions, which has 
an impact on the mix of demand, and by 
growing awareness of the product.

Our domestic customers’ need for storage is 
often driven by lifestyle events such as births, 
marriages, bereavements, divorces or by the 
housing market, including house moves and 
developments and moves between rental 
properties. It is estimated that UK owner-occupied 
housing transactions drive around 10–15% of 
new lets.

Our business customer base includes a range 
of businesses from start-up online retailers through 
to multi-national corporates utilising our national 
coverage to store in multiple locations while 
maintaining flexibility in their cost base.

Business and personal customers

UK

Paris

Personal customers
Numbers (% of total)

Square feet occupied 
(% of total)

Average length of 
stay (months)

Business customers
Numbers (% of total)

Square feet occupied 
(% of total)

Average length of 
stay (months)

72%

81%

50%

64%

20.3

26.5

28%

19%

50%

36%

30.4

30.0

The SSA survey also highlighted the increasing 
importance for operators of a strong online 
presence. 69% of those surveyed (67% in 2014) 
confirmed that an internet search would be 
their chosen means of finding a self-storage unit 
to contact, whereas knowledge of a physical 
location of a store as reason for enquiry dropped 
to 24% of respondents (25% in 2014).

Safestore’s customer base is resilient and diverse 
and consists of 49,000 domestic, business 
and National Accounts customers across London, 
Paris and the UK regions.

Annual report and financial statements 2015  |  Safestore Holdings plc 

09

OverviewStrategic reportGovernanceFinancial statementsStrategic report – Chief Executive’s statement continued

Business model
As discussed above, Safestore operates in a 
market with relatively low consumer awareness. 
It is anticipated that this will increase over time 
as the industry matures. To date, despite the 
financial crisis and the implementation of VAT 
on self-storage in 2012, the industry has been 
exceptionally resilient. With more favourable 
economic conditions and limited new supply 
coming into the self-storage market, the industry 
is well positioned for growth.

With more stores inside London’s M25 than 
any other operator and a strong position in 
central Paris, Safestore has leading positions 
in the two most important and demographically 
favourable markets in Europe. In addition, our 
regional presence in the UK is unsurpassed and 
contributes to the success of our industry-leading 
National Accounts business. In the UK, Safestore 
is the leading operator by number of wholly 
owned stores.

Our capital-efficient portfolio of 119 wholly 
owned stores in the UK and Paris consists 
of a mix of freehold and leasehold stores. In 
order to grow our business and secure the 
best locations for our facilities we have 
maintained a flexible approach to leasehold 
and freehold developments. 

Currently, one-third of our stores in the UK are 
leaseholds with an average remaining lease 
length at 31 October 2015 of 13.9 years 
(FY2014: 12.1 years). Although our property 
valuation for leaseholds is conservatively based 
on future cash flows until the next contractual 
lease renewal date, Safestore has a demonstrable 
track record of successfully re-gearing leases 
several years before renewal whilst at the same 
time achieving concessions from landlords. 

In England, we benefit from the Landlord and 
Tenant Act that protects our rights for renewal 
except in case of redevelopment. The vast 
majority of our leasehold stores have building 
characteristics or locations in retail parks that 
make current usage either the optimal and best 
use of the property or the only one authorised by 
planning. We observe that our landlords, who are 
property investors, value the quality of Safestore 
as a tenant and typically prefer to extend the 
length of the leases that they have in their 
portfolio, enabling Safestore to maintain 
favourable terms. 

lease at a rent that is indexed to the National 
Construction Index published by the state. 
Taking into account this context, the valuer 
values the French leaseholds based on an 
indefinite property tenure, similar to freeholds.

consistently high quality, motivated retail team 
that is able to secure customer sales at 
an appropriate storage rate, all of which can 
be better provided by larger, more 
efficient organisations.

Our experience is that being flexible in its 
approach has enabled Safestore to operate 
from properties that would have been otherwise 
unavailable and to generate strong returns on 
capital invested.

Safestore excels in the generation of customer 
enquiries, which are received through a variety 
of channels, including the internet, telephone 
and "walk-ins". In the early days of the industry, 
local directories and store visibility were key 
drivers of enquiries. The internet is now by far 
the dominant channel, accounting for 81% of 
our enquiries in the UK and 63% in France. 
Telephone enquiries comprise 12% of the total 
(27% in France) and "walk-ins" amount to only 
7% (10% in France). This key change is a clear 
benefit to the leading national operators that 
possess the budget and the management skills 
necessary to generate a commanding presence 
in the major search engines. Safestore has 
developed a leading digital marketing platform 
that has generated 50% enquiry growth over 
the last four years. Towards the end of 2015 
the Group launched a new dynamic and 
mobile-friendly website, designed to provide 
the customer with an even clearer, more 
efficient experience.

Although mostly generated online, our enquiries 
are predominantly handled directly by the stores 
and, in the UK, we have a Customer Support 
Centre (“CSC”) which now handles 16% of all 
enquiries, in particular when the store staff are 
busy handling calls or outside of normal store 
opening hours.

Our pricing platform provides the store and 
CSC staff with system-generated, real-time 
prices managed by our centrally based yield 
management team. Local staff have certain 
levels of discretion to flex the system-generated 
prices but this is continually monitored.

Customer service standards are high and 
customer satisfaction feedback is consistently 
very positive. Over the last twelve months we 
have achieved over 96% customer satisfaction, 
based on "excellent" or "good" ratings as 
collected by Feefo via our customer website.

We remain focused on business as well as 
domestic customers. Our national network 
means that we are uniquely placed to further 
grow the business customer market and, in 
particular, National Accounts. Business customers 
in the UK now constitute 50% of our total space 
let and have an average length of stay of 
30 months. Within our business customer 
category, our National Accounts business 
continues to grow, with storage revenue increasing 
by 44% compared with 2013. The space let to 
National Accounts customers has increased 
by 22% compared with 2014 and, at 331,000 sq ft, 
constitutes 12% of our total occupied space in 
the UK business. Two-thirds of the space 
occupied by National Accounts customers is 
outside London, demonstrating the importance 
and quality of our well invested national estate.

The business now has in excess of 49,000 
business and domestic customers with an 
average length of stay of 30 months and 
22 months respectively. 

The cost base of the business is relatively fixed. 
Each store typically employs three staff. Our 
Group Head Office comprises business support 
functions such as yield management, property, 
marketing, HR, IT and finance.

Since the completion of the rebalancing of our 
capital structure in early 2014 and the subsequent 
amendment and extension of our banking 
facilities in summer 2015, Safestore has secure 
financing, a strong balance sheet and significant 
covenant headroom. This provides the Group 
with financial flexibility and the ability to grow 
organically and via carefully selected new 
development or acquisition opportunities.

At 31 October 2015 we had 1.17 million sq ft of 
unoccupied space in the UK and 0.18 million sq ft 
in France, equivalent to over 30 full new stores. 
Our main focus is on filling the spare capacity 
in our stores at optimally yield-managed rates. 
The operational leverage of our business model 
will ensure that the bulk of the incremental 
revenue converts to profit given the relatively 
fixed nature of our cost base.

In Paris, where 46% of stores are leaseholds, 
our leases typically benefit from the well enshrined 
commercial lease statute that provides that 
tenants own the commercial property of the 
premises and that they are entitled to renew their 

The key drivers of sales success are the capacity 
to generate enquiries in a digital world, the 
capacity to provide storage locations that are 
conveniently located close to the customers’ 
requirements and the ability to maintain a 

10 

Annual report and financial statements 2015  |  Safestore Holdings plc

Trading performance
UK – considerable strategic progress driving strong results

feet occupied was 46,000 sq ft ahead of the prior year. As a result, 
occupancy as a percentage of MLA increased by 4.6 ppts to 81.8%.

UK operating performance

Revenue – like-for-like (£’m)1
EBITDA – like-for-like (£’m)1
Revenue (£’m)

EBITDA (£’m)

EBITDA (after leasehold costs) (£’m)

Closing occupancy – like-for-like 
(let sq ft – million)
Closing occupancy (let sq ft – million)2
Closing occupancy (% of MLA)3
Average storage rate (£) 

2015

78.1

39.7

79.9

40.6

35.5

2.76

2.76

70.2

2014

69.0

34.7

71.8

36.7

31.0

2.60

2.68

66.6

Change

13.2%

14.4%

11.3%

10.6%

14.5%

6.2%

3.0%

+3.6ppts

23.70

22.21

6.7%

The UK business performed strongly with like-for-like revenue up 13.2%. 
At the end of the year, UK occupancy was 70.2%, an increase of 3.6 ppts 
on the prior year.

Our key focus in the UK, throughout the year, has remained on our store 
operational performance and on improving the conversion of enquiries 
at an appropriate rate to maximise revenues. New lets growth of 18.6% 
over the year has continued to drive performance, with 76,000 sq ft of 
occupancy added despite the planned closures of Whitechapel and 
New Malden, which had combined occupancy of 85,000 sq ft at 
October 2014.

During the year we passed the anniversary of our 2014 pricing policy 
changes and, as expected, the rate of growth reduced as we progressed 
through the period, albeit more slowly than we had anticipated. As a 
result, we were pleased to achieve 6.7% rate growth for the year.

We remain focused on our cost base. During the year we invested a 
planned further £1 million in marketing resulting in a full year expenditure 
of £4.2 million, which helped to drive strong enquiry growth. This was largely 
offset by a 10.5% reduction in rental costs arising from the New Malden 
store closure, successful lease re-gears resulting in rent-free periods 
and the acquisition of the freehold of our High Wycombe store.

As a result EBITDA after leasehold rent costs for the UK business was 
£35.5 million (FY2014: £31.0 million), an increase of £4.5 million or 14.5%.

Paris – 17 years of consistent revenue growth

Paris operating performance

Revenue – like-for-like (€’m)1
EBITDA – like-for-like (€’m)1
Revenue (€’m)

EBITDA (€’m)

EBITDA (after leasehold costs) (€’m)
Closing occupancy (let sq ft – million)2
Closing occupancy (% of MLA)3
Average storage rate (€)
Revenue – like-for-like (£’m)1
Revenue (£’m)

2015

33.7

21.2

33.7

21.2

15.9

0.83

81.8

38.94
24.9
24.9

2014

31.5

20.1

32.1

20.0

14.3

0.78

77.2

38.01

25.6

26.1

Change

7.0%

5.5%

5.0%

6.0%

11.2%

6.4%

+4.6ppts

2.4%

(2.7%)

(4.6%)

Our Paris business delivered another year of growth in occupancy, rate 
and revenue, demonstrating the quality and market-leading position of 
our estate. Like-for-like revenue, on a CER basis, was up 7.0%. Our average 
rate, on a CER basis, improved by 2.4% on the prior year and the square 

The impact of a 10% weakening in the average Euro exchange rate resulted 
in a 2.7% reduction in like-for-like revenue in Sterling. The currency impact 
was partly mitigated by the foreign exchange swaps in place on €12 million 
of Paris profitability, at an average rate of €1.234:£1. The benefit of these 
hedging arrangements amounted to £0.9 million and is reflected within 
the EBITDA for Paris when reported in Sterling, but not in the revenue line.

Our strategy of achieving an appropriate balance of rate and occupancy 
growth has been successful and we are now in the eleventh consecutive 
quarter of year-on-year rate growth and seventeenth year of uninterrupted 
revenue growth in local currency.

The cost base in Paris remained well controlled during the year and, as a 
result, EBITDA in France grew to €21.2 million (FY2014: €20.0 million) prior 
to the benefit of the Euro hedging arrangements, an improvement of 
€1.2 million or 6.0% on 2014. If the benefit of the foreign exchange 
swaps is included, underlying EBITDA grew by 12.5% and EBITDA 
(after leasehold costs) grew by 20.3%.

F Vecchioli
Chief Executive Officer
20 January 2016

Notes

1   Like-for-like adjustments have been made to remove the impact of the closure of St Denis 
Landy in Paris in 2014, and the 2015 closures of New Malden and Whitechapel in the UK.

2   Closing occupancy excludes offices but includes 64,022 sq ft of bulk tenancy as at 

31 October 2015 (31 October 2014: 83,472 sq ft).

3   MLA is Maximum Lettable Area. Group MLA has been adjusted to 4.93m sq ft following 
the closure of New Malden in July 2015 and Whitechapel in October 2015, an extension 
at Edinburgh Fort Kinnaird and sundry minor adjustments in other stores. 

Annual report and financial statements 2015  |  Safestore Holdings plc 

11

OverviewStrategic reportGovernanceFinancial statementsStrategic report – Principal risks

Effective risk management 
requires awareness and 
engagement at all levels 
of our organisation.

Strategic risks are 
identified, assessed 
and managed by the 
Main Board and the 
Audit Committee, 
with support from 
the Risk Committee.

Risks and risk management
Risk management process
The Group faces a number of risks which, if 
they arise, could affect its ability to achieve its 
strategic objectives. The Board is responsible 
for determining the nature of these risks and 
ensuring appropriate mitigating actions are in 
place for managing them.

Effective risk management requires awareness 
and engagement at all levels of our organisation. 
It is for this reason that risk management is 
incorporated into the day-to-day management 
of our business, as well as being reflected in 
the Group’s core processes and controls. The 
Board oversees the risk management strategy 
and the effectiveness of the Group’s internal 
control framework. Risks are considered at 
every business level and are assessed, discussed 
and taken into account when deciding upon 
future strategy, approving transactions and 
monitoring performance. During the year, the 
Board set up a Risk Committee to support the 
Group’s risk management strategy.

Strategic risks are identified, assessed and 
managed by the Main Board and the Audit 
Committee, with support from the newly formed 
Risk Committee. They are reviewed at Board 
level to ensure they are valid, and they represent 

the key risks associated with the current 
strategic direction of the Group. Operational 
risks are identified, assessed and managed by 
the Risk Committee and Executive Team 
members, and reported to the Main Board and 
the Audit Committee. These cover all areas of 
the business, such as finance, operations, 
investment, development and corporate risks.

The risk management process commences 
with rigorous risk identification sessions 
incorporating contributions from functional 
managers and Executive Team members. The 
output is reviewed and discussed by the Risk 
Committee, supported by members of senior 
management from across the business. The 
Risk Committee identifies and prioritises the 
top business risks, which are then challenged 
by the Board. The process focuses on the 
identification of key strategic, financial and 
operational risks. The potential impact and 
likelihood of the risks occurring are determined, 
key risk mitigations are identified, and the current 
level of risk assessed against the Board’s risk 
appetite. These top business risks form the 
basis for the principal risks and uncertainties 
detailed in the section below.

12 

Annual report and financial statements 2015  |  Safestore Holdings plc

Principal risks and uncertainties
The principal risks and uncertainties described are considered to have the most significant effect on Safestore’s strategic objectives. This list is not 
intended to be exhaustive. Some risks, however, remain outside of the Group’s full control, for example macro-economic issues, changes in government 
regulation and acts of terrorism.

The key strategic and operational risks are monitored by the Board and are defined as those which could prevent us from achieving our business 
goals. Our current strategic and operational risks and key mitigating actions are as follows:

Risk

Strategy

The Group develops business plans based on a wide 
range of variables. Incorrect assumptions about the 
self-storage market, or changes in the needs of 
customers, or the activities of customers may adversely 
affect the returns achieved by the Group, potentially 
resulting in loss of shareholder value.

Finance risk

Current mitigation activities

Developments since 2014

 — The strategy development process draws on internal and 
external analysis of the self-storage market, emerging 
customer trends and a range of other factors.

During the year, the Group has continued its 
programme of operational improvements and 
maintained good trading momentum.

 — Strengthened focus on yield management with regular 
review of demand levels and pricing at each individual store.

 — The portfolio is geographically diversified with performance 
monitoring covering the personal and business customers 
by segments.

The Group’s strategy is regularly reviewed through 
the annual planning and budgeting process, and 
regular reforecasts during the year.

The level of this risk is broadly the same as last year.

Lack of funding resulting in inability to meet business 
plans, satisfy liabilities or breach of covenants.

 — Funding requirements for business plans and the timing for 
commitments are reviewed regularly as part of the monthly 
management accounts.

In August 2015, the Group extended its bank 
borrowing facilities by a further two years, at lower 
rates of interest.

 — The Group manages liquidity in accordance with Board 
approved policies designed to ensure that the Group has 
adequate funds for its ongoing needs.

 — The Board regularly monitors financial covenant ratios 

and headroom.

 — The refinanced banking facilities were extended to 30 June 
2020 during FY15 and the US private placement notes 
mature in four and nine years.

During the year, the Group has repaid £13 million 
of debt out of cash generated from operations. In 
addition, the strengthening of the Group’s balance 
sheet, in particular from increases in the portfolio 
valuation, has resulted in reductions to both gearing 
and LTV.

The level of this risk has reduced since last year.

Treasury risk

Adverse currency or interest rate movements could see 
the cost of debt rise, or impact the Sterling value of 
income flows or investments.

 — Guidelines are set for our exposure to fixed and floating 

interest rates and use of interest rate and currency swaps to 
manage this risk.

The Group has realigned its derivative contracts to 
correspond to maturity and quantum of the 
refinanced bank facilities.

Property investment and development

Acquisition and development of properties that fail to meet 
performance expectations or overexposure to 
developments within a short timeframe may have an 
adverse impact on the portfolio valuation, resulting in loss 
of shareholder value.

 — Foreign currency denominated assets are financed by 
borrowings in the same currency where appropriate.

 — Use of derivative contracts to fix the exchange rate 

applicable to principal and interest payments on the US 
private placement debt.

Foreign currency hedging arrangements were 
historically in place to protect the headroom for 
interest cover covenant purposes. Following a 
review of these arrangements, it was concluded 
that forward currency hedging is no longer necessary.

The exposure to foreign currency fluctuations has 
increased as a result of the curtailment of hedging 
arrangements for trading items.

 — Thorough due diligence conducted and detailed analysis 

undertaken prior to Board approval for property 
investment and development.

 — The Group’s overall exposure to developments is 

monitored and projects phased.

 — The performance of individual properties is benchmarked 

against target returns.

The Group’s investment appraisal policy was 
reviewed and updated during the year.

For the three development projects announced 
during the year, advice was received from third 
party planning consultants and robust tendering 
processes were undertaken.

There has been no significant change to the risk 
since last year.

Annual report and financial statements 2015  |  Safestore Holdings plc 

13

OverviewStrategic reportGovernanceFinancial statementsStrategic report – Principal risks continued

Risks and risk management continued
Principal risks and uncertainties continued

Risk

Valuation risk

Current mitigation activities

Developments since 2014

Value of our properties declining as a result of external 
market or internal management factors.

 — Independent valuations conducted by experienced, 

independent, professionally qualified valuers.

In the absence of relevant transactional evidence, 
valuations can be inherently subjective leading to 
a degree of uncertainty.

Breach of our LTV borrowing covenant could arise in the 
event of declining property values, possibly triggering 
default and/or repayment of the facilities.

 — A diversified portfolio let to a large number of customers 
should help to mitigate any negative impact arising from 
changing conditions in the financial and property market. 

 — Headroom of loan-to-value banking covenants is maintained 

and reviewed.

 — The lowered gearing levels during FY15 provide enhanced 
headroom on valuations and significantly reduce the 
likelihood of covenants being endangered.

Occupancy risk

A potential loss of income and increased vacancy due to 
falling demand, oversupply, or customer default, which 
could also adversely impact the portfolio valuation.

 — Personal and business customers cover a wide range of 

segments, sectors and geographic territories with limited 
exposure to any single customer. 

 — Dedicated support for improved enquiry capture.

 — Weekly monitoring of occupancy levels and close 

management of stores.

 — Monitoring of reasons for customers vacating and exit 

interviews conducted.

 — Independent feedback facility for customer experience.

 — The occupancy rate across the portfolio has been grown 

through FY15 due to flexibility offered on deals by in-house 
marketing and the customer support centre.

The Group’s continuing operational improvements, 
which are generating increases to both rate and 
occupancy, and our ongoing lease re-gear 
programme are both contributing to increases 
in the Group’s property valuation.

The level of this risk has reduced since last year.

Operational improvements, including focus on 
enquiry generation and conversion, marketing 
initiatives and yield management, have generated 
increased occupancy during the year.

As a result of increases to occupancy, the level of 
this risk has reduced since last year. 

Real estate investment trust (“REIT”) risk

Failure to comply with the REIT legislation could expose the 
Group to potential tax penalties or loss of its REIT status.

Catastrophic event

Major events mean that the Group is unable to carry out 
its business for a sustained period, health and safety 
issues put customers, staff or property at risk, or the 
Group suffers a cyber-attack, hacking or malicious 
infiltration of websites. These may result in reputational 
damage, injury or property damage, or customer 
compensation, causing a loss of market share 
and income.

 — Internal monitoring procedures in place to ensure that the 
appropriate rules and legislation are complied with and this is 
formally reported to the Board.

The Group has remained compliant with all REIT 
legislation throughout the year.

There has been no significant change to this risk 
since last year.

 — Business continuity plans are in place and tested.

Review of the Group’s business continuity plans.

 — Back-up systems at remote places and remote 

working capabilities.

 — Reviews and assessments are undertaken periodically for 
enhancements to supplement the existing compliant aspects 
of buildings and processes.

 — Monitoring and review by the Health and Safety Committee.

 — Fire risk assessments in stores.

 — Specialist advice and consultancy; dedicated in-house 

Updated IT policy, new firewalls and 24/7 
monitoring of systems for vulnerabilities.

Ongoing focus from the newly formed 
Risk Committee.

This risk is seen to have increased over the year, 
primarily due to the number of well publicised 
cyber-attacks suffered by UK companies in 
recent months.

monitoring and security review.

 — Limited retention of customer data.

Viability statement
The Directors have assessed the viability of the Group over a three-year period to October 2018, and have confirmed that they have a reasonable 
expectation that the Group will be able to continue to operate and meet its liabilities as they fall due over this period. This assessment has been performed 
taking account of the Group’s current position and prospects, the Group’s strategy, the Board’s risk appetite and the potential impact of the principal risks, 
which are described on pages 12 to 14 of the strategic report.

The review period is consistent with the timeframes incorporated into the Group’s strategic planning cycle, and the review considers the Group’s 
cash flows, dividend cover, REIT compliance, financial covenants and other key financial performance metrics over the period. In reaching their 
conclusion, the Directors have considered the impact of sensitivities and scenario testing, which involves flexing a number of the main assumptions 
underlying the Group’s strategic plan and evaluating the potential impact of the principal risks facing the Group, along with mitigating actions, on the 
business model, future performance, solvency and liquidity over the review period.

14 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial review

Cash tax adjusted EPS 
has increased by 
23.0% to 16.6 pence.

Underlying income statement
The table below sets out the Group’s underlying 
results of operations for the year ended 
31 October 2015 and the year ended 
31 October 2014.

Management considers the below presentation 
of earnings to be representative of the underlying 
performance of the business.

Underlying EBITDA increased by 7.7% to 
£57.1 million (FY2014: £53.0 million), reflecting 
a 7.0% increase in revenue, which is partly 
offset by a 6.2% increase in the underlying cost 
base (see below).

Revenue

Underlying costs

Underlying EBITDA
Leasehold rent

Underlying EBITDA after leasehold rent

Depreciation
Finance charges

Underlying profit before tax
Current tax

Cash tax earnings
Underlying deferred tax

EPRA earnings

Average shares in issue (million)

Underlying (cash tax adjusted) EPS (pence)

EPRA EPS (pence)

Note

Leasehold rent reduced by 12.6% from 
£10.3 million to £9.0 million, due to the re-gear 
of a number of leases on favourable terms, the 
freehold purchases of High Wycombe and 
St Denis, and the closures of New Malden 
and St Denis Landy. Finance charges reduced 
by 16.8% from £13.7 million to £11.4 million, 
reflecting the steps taken by management to 
strengthen the Group’s capital structure over 
the last two years. As a result, we achieved a 
27.4% increase in underlying profit before tax 
to £36.3 million (FY2014: £28.5 million).

Given the Group’s REIT status in the UK, tax is 
normally only payable in France. The tax charge 
for the year increased to £1.8 million 
(FY2014: £1.2 million), principally as a result of the 
increase in profit earned by the Paris business.

Management considers that the most 
representative earnings per share (“EPS”) 
measure is cash tax adjusted EPS1, which 
has increased by 23.0% to 16.6 pence 
(FY2014: 13.5 pence). EPRA EPS also 
reflects the deferred tax on underlying 
trading and increased by 28.0% to 
16.0 pence from 12.5 pence in 2014.

2015 
£’m

104.8

(47.7)

57.1

(9.0)

48.1

(0.4)
(11.4)

36.3

(1.8)

34.5

(1.2)

33.3

207.5

16.6

16.0

2014 
£’m

97.9

(44.9)

53.0

(10.3)

42.7

(0.5)
(13.7)

28.5

(1.2)

27.3

(2.1)

25.2

202.1

13.5

12.5

Movement
% 

7.0%

6.2%

7.7%

(12.6%)

12.6%

(20.0%)

(16.8%)

27.4%

50.0%

26.4%

(42.9%)

32.1% 

23.0%

28.0%

1   Cash tax adjusted earnings per share is defined as profit or loss for the year before exceptional items, change in fair value of derivatives, gain/loss on investment properties and the associated tax 
impacts as well as exceptional tax items and deferred tax charges, divided by the weighted average number of shares in issue (excluding shares held by the Safestore Employee Benefit Trust).

Annual report and financial statements 2015  |  Safestore Holdings plc 

15

OverviewStrategic reportGovernanceFinancial statements 
Strategic report – Financial review continued

Reconciliation of underlying EBITDA
The table below reconciles the operating profit included in the income statement to underlying EBITDA.

Operating profit

Adjusted for:

– gain on investment properties

– depreciation

– contingent rent

– change in fair value of derivatives

Exceptional items:

– restructuring costs

– other

Underlying EBITDA

2015
£’m

134.2

(78.9)

0.4

1.1

0.3

—

—

57.1

2014
£’m

75.6

(24.1)

0.5

1.2

(1.2)

0.8

0.2

53.0

The main reconciling items between operating profit and underlying EBITDA are the gain on investment properties, which increased by £54.8 million 
from £24.1 million in 2014 to £78.9 million in 2015, as well as adjustments for depreciation, contingent rent and changes in the fair value of derivatives. 
The Group incurred no exceptional charges during the year (FY2014: £1.0 million).

Underlying profit by geographical region
The Group is organised and managed in two operating segments based on geographical region. The table below details the underlying profitability 
of each region.

2015

2014

Revenue

Underlying cost of sales

Gross profit

Gross margin

Underlying administrative expenses

Underlying EBITDA

EBITDA margin

Leasehold rent

Underlying EBITDA after leasehold rent

EBITDA after leasehold rent margin

UK
£'m

79.9

(26.0)

53.9

67%

(13.3)

40.6

51%

(5.1)

35.5

44%

Paris
£'m

24.9

(4.7)

20.2

81%

(3.7)

16.5

66%

(3.9)

12.6

51%

Total
£'m

104.8

(30.7)

74.1

71%

(17.0)

57.1

54%

(9.0)

48.1

46%

UK
£'m

71.8

(24.4)

47.4

66%

(10.7)

36.7

51%

(5.7)

31.0

43%

Paris
£'m

26.1

(6.2)

19.9

76%

(3.6)

16.3

62%

(4.6)

11.7

45%

Total
£'m

97.9

(30.6)

67.3

69%

(14.3)

53.0

54%

(10.3)

42.7

44%

Underlying EBITDA in the UK increased by £3.9 million, or 10.6%, to £40.6 million (FY2014: £36.7 million), underpinned by an £8.1 million increase in revenue, 
which was driven primarily by a 6.7% increase in the average storage rate plus a 3.0% increase in closing occupancy, despite the planned closures 
of Whitechapel and New Malden. UK costs increased by £4.2 million, mainly as a result of planned increased expenditure for store maintenance, 
employee incentives and enquiry generation. Underlying UK EBITDA after leasehold rent increased by 14.5% to £35.5 million (FY2014: £31.0 million), 
reflecting savings in rent charges.

In the Parisian business, underlying EBITDA after leasehold rent increased by £0.9 million or 7.7% to £12.6 million (FY2014: £11.7 million). However, this 
performance was masked by the weakening of the Euro during the year. In local currency, underlying EBITDA in Paris, before taking account of the 
Euro swap income of £0.9 million (FY2014: £nil), grew by 6.0%, from €20.0 million in 2014 to €21.2 million in 2015, despite the loss of revenue following 
the closure of St Denis Landy in October 2014. Underlying EBITDA after leasehold rent increased by 11.2% to €15.9 million (FY2014: €14.3 million).

16 

Annual report and financial statements 2015  |  Safestore Holdings plc

Revenue
Revenue for the Group is primarily derived from the rental of self-storage space and the sale of ancillary products such as insurance and merchandise 
(e.g. packing materials and padlocks) in both the UK and Paris.

The split of the Group’s revenues by geographical segment is set out below for 2015 and 2014.

UK

Paris
Local currency

Average exchange rate

Paris in Sterling

Total revenue

£'m

€'m

€:£

£'m

2015

79.9

33.7

1.356

24.9

104.8

% of total

76%

24%

100%

2014

71.8

32.1

1.228

26.1

97.9

% of total

% change

73%

11.3%

5.0%

(4.6%)

7.0%

27%

100%

The Group’s revenue increased by 7.0% or £6.9 million in the year. The Group’s occupied space was 122,000 sq ft higher at 31 October 2015 
(3.58 million sq ft) than at 31 October 2014 (3.46 million sq ft), and the average rental rate per square foot for the Group was 2.5% higher in 2015 
at £24.85 than in 2014 (£24.24).

When the Group’s revenue is adjusted for the closure of St Denis Landy in Paris in 2014, and the 2015 closures of New Malden and Whitechapel in 
the UK, like-for-like revenue increased by 8.9%1. The increase in like-for-like revenue on a CER basis2 was 11.5%, reflecting the weakening of the 
Euro during the year.

In the UK, revenue increased by £8.1 million or 11.3%, and on a like-for-like basis it was up by 13.2%. The let sq ft was 76,000 sq ft higher at 
31 October 2015 than at 31 October 2014, despite the planned closures of Whitechapel and New Malden, which had combined occupancy of 
85,000 sq ft at October 2014, and the average rental rate was up 6.7% from £22.21 in 2014 to £23.70 in 2015.

Revenue in the Parisian business increased by 5.0% on a constant currency basis. However, the weakening of the Euro during the financial year 
had an adverse currency impact of approximately £2.5 million on translation, which resulted in a 4.6% decrease when reported in Sterling. Closing 
occupancy increased by 6.4% to 0.83 million sq ft, and the rental rate was €38.94 for the year, an increase of 2.4% (FY2014: €38.01).

Notes

1   Like-for-like adjustments have been made to remove the impact of the closure of St Denis Landy in Paris in 2014, and the 2015 closures of New Malden and Whitechapel in the UK.

2   CER is constant exchange rates (Euro-denominated results for the current period have been retranslated at the exchange rate effective for the comparative period, and the impact of foreign 

exchange swaps has been reversed, in order to present the reported results on a more comparable basis).

Analysis of cost base
Cost of sales
The table below details the key movements in cost of sales between 2014 and 2015.

Reported cost of sales

Adjusted for:

– depreciation
– contingent rent

Underlying cost of sales

Underlying cost of sales for 2014:

– foreign exchange net of swap income

– store maintenance

– store employee incentives

– other volume related cost of sales

Underlying cost of sales for 2015

2015
£'m

(32.2)

0.4
1.1

(30.7)

2014
£'m

(32.3)

0.5

1.2

(30.6)

(30.6)

1.4

(0.5)

(0.4)

(0.6)

(30.7)

In order to arrive at underlying cost of sales, adjustments are made to remove the impact of depreciation and contingent rent.

The weakening of the Euro during the year resulted in a decrease in the Sterling equivalent of the Parisian cost of sales of £0.5 million, and the 
foreign currency swap generated income of £0.9 million.

The Group’s cost base has benefited from actions taken by management over the last two years to reduce costs. However, cost increases were 
experienced during the year, principally for sales volume related cost of sales, such as store maintenance, employee incentives, merchandise and 
third party storage.

Annual report and financial statements 2015  |  Safestore Holdings plc 

17

OverviewStrategic reportGovernanceFinancial statementsStrategic report – Financial review continued

Administrative expenses
The table below reconciles reported administrative expenses to underlying administrative expenses and details the key movements in underlying 
administrative expenses between 2014 and 2015.

Reported administrative expenses

Adjusted for:

– Exceptional items

– Changes in fair value of derivatives

Underlying administrative expenses

Underlying administrative expenses for 2014:

– Foreign exchange

– Employee remuneration

– Share-based payments (including national insurance)

– Enquiry generation

– Other costs

Underlying administrative expenses for 2015

2015
£'m

(17.3)

—

0.3

(17.0)

2014
£'m

(14.1)

1.0

(1.2)

(14.3)

(14.3)

0.3

(0.9)

(0.2)

(1.1)

(0.8)

(17.0)

In order to arrive at underlying administrative expenses, adjustments are made to remove the impact of exceptional items and changes in the fair 
value of derivatives.

Exceptional items in the prior year, costs principally associated with the restructuring of the Group’s senior management team, were not repeated 
during the current year.

Underlying administrative expenses increased by £2.7 million to £17.0 million (FY2014: £14.3 million). The increase mostly arises in the UK, and is 
primarily as a result of planned increased expenditure to generate customer enquiries (£1.1 million) and a higher cost of employee remuneration 
(£0.9 million) to reflect the strong revenue and profit performance of the business during the year.

Gain on investment properties
The gain on investment properties consists of the revaluation gains and losses with respect to investment properties under IAS 40 and finance 
lease depreciation for the interests in leaseholds and other items as detailed below.

Revaluation of investment properties

Revaluation of investment properties under construction

Depreciation on leasehold properties

Gain on investment properties

2015
£'m

83.1

(0.1)

(4.1)

78.9

2014
£'m

29.3

(0.3)

(4.9)

24.1

The movement in investment properties principally reflects the combination of yield movements within the valuations together with the impact of 
changes in the cash flow metrics of each store. In a normal year the key variables are rate per sq ft, stabilised occupancy, number of months to 
reach stabilised occupancy and the yields applied.

In the current financial year the UK business contributed £66.7 million to the positive valuation movement and the Paris business contributed 
£16.3 million, reflecting improving trading metrics in both businesses.

Operating profit
Operating profit increased by £58.6 million from £75.6 million in 2014 to £134.2 million in 2015. The increase predominantly reflects the £54.8 million 
increased gain on investment properties, as well as the £4.1 million improvement in underlying EBITDA.

18 

Annual report and financial statements 2015  |  Safestore Holdings plc

Net finance costs
Net finance costs includes interest payable, interest on obligations under finance leases, fair value movements on derivatives and exchange gains 
or losses. Net finance costs reduced by £7.2 million in 2015 to £16.0 million from £23.2 million in 2014.

Net bank interest payable

Interest on obligations under finance leases

Fair value movement on derivatives (including recycling of hedge reserve)

Net exchange losses

Unwinding of discount on Capital Goods Scheme receivable

Exceptional finance expenses

Net finance costs

2015
£'m

(11.4)

(3.8)

1.9

(2.8)

0.1

—

2014
£'m

(13.7)

(4.2)

0.3

(3.7)

0.2

(2.1)

(16.0)

(23.2)

Underlying finance charge
The underlying finance charge (net bank interest payable) reduced by £2.3 million to £11.4 million, reflecting the annualisation of the interest savings 
from the January 2014 capital restructuring, as well as further interest savings from the amendment and extension undertaken in August 2015. Net 
bank interest payable also includes the amortisation of debt issue costs, which has increased to £0.2 million (FY2014: £0.1 million), due to the £1.4 million 
of additional debt issue costs incurred as a result of the August 2015 re-financing, which are being amortised over five years.

Based on the year-end drawn debt position, the effective interest rate is analysed as follows:

UK term loan

UK revolver

UK revolver – non-utilisation

Euro revolver

Euro revolver – non-utilisation

US private placement 2019

US private placement 2024

Unamortised finance costs

Facility
£/€/$'m

£126.0

£80.0

£60.0

€70.0

€25.0

$65.6

$47.3

—

Drawn
£'m

£126.0

£20.0

—

£32.1

—

£42.5

£30.7

(£1.8)

Hedged
£'m

£90.0

—

—

£21.4

—

£42.5

£30.7

—

Total

£329.1

£249.5

£184.6

Hedged
%

71%

—

—

67%

—

100%

100%

—

74%

Bank
margin

1.50%

1.50%

0.60%

1.50%

0.60%

5.52%

6.29%

—

Hedged
rate

1.45%

—

—

Floating
rate

0.59%

0.51%

—

0.31%

(0.03%)

—

—

—

—

—

—

—

—

Total
rate

2.70%

2.01%

0.60%

1.70%

0.60%

5.83%

6.74%

—

3.90%

The UK term loan of £126 million is fully drawn as at 31 October 2015 and attracts a bank margin of 1.50%. The Group has interest rate hedge 
agreements in place to June 2020, swapping LIBOR on £90.0 million at an effective rate of 1.447%.

As at 31 October 2015, £20 million of the £80 million UK revolver and €45 million (£32.1 million) of the €70 million Euro revolver was drawn. The drawn 
amounts also attract a bank margin of 1.50%, and the Group pays a non-utilisation fee of 0.60% on the remaining undrawn balances.

The Group has interest rate hedges in place to June 2020, swapping EURIBOR on €30 million at an effective rate of 0.309%.

The US private placement notes are fully hedged at 5.83% for the 2019 notes and 6.74% for the 2024 notes.

The hedge arrangements provide cover for 74% of the Group’s drawn debt. Overall, the Group has an effective interest rate on its borrowings of 
3.90% at 31 October 2015, which has reduced from 4.34% since the previous year end, as a result of the amendment and extension in August 2015.

Non-underlying finance charge
Interest on finance leases was £3.8 million (FY2014: £4.2 million) and reflects part of the leasehold rental charge. The balance of the leasehold rental 
charge is expensed through the gain/loss on investment properties line and contingent rent in the income statement. Overall, the leasehold rental 
charge for 2015 of £9.0 million is £1.3 million lower than the charge of £10.3 million in 2014, reflecting the benefit of rent reductions negotiated over 
the last few years as well as four fewer leasehold stores, due to the freehold purchases of High Wycombe and St Denis, and the closure of New Malden 
during the year and St Denis Landy at the end of the 2014 financial year.

The fair value movement on derivatives increased to a net gain of £1.9 million in 2015 (FY2014: £0.3 million), principally driven by gains in the US Dollar 
cross currency swaps as a result of the strengthening US Dollar, partly offset by losses arising on the interest rate swaps. Net exchange losses, 
arising mainly on US Dollar-denominated borrowings, decreased from £3.7 million in 2014 to £2.8 million in 2015.

The prior year included £2.1 million of exceptional finance expenses arising on the capital restructuring in January 2014, which were not repeated 
during 2015. As noted above, the debt issue costs of £1.4 million incurred as a result of the amendment and extension undertaken in August 2015 
are being amortised over the period to June 2020, within the underlying finance charge.

Annual report and financial statements 2015  |  Safestore Holdings plc 

19

OverviewStrategic reportGovernanceFinancial statementsStrategic report – Financial review continued

REIT status
The Group converted to REIT status in 2013. Since then, the Group continues to benefit from a zero tax rate on its UK self-storage income. The Group 
is normally only liable to UK tax on the profits attributable to the residual business, consisting of the sale of ancillary products such as insurance and 
packaging products, which in 2015 incurred a UK tax charge of £0.2 million.

The Group’s Parisian business remains liable to tax on the profits from its self-storage and ancillary businesses as it is not entitled to relief under UK 
REIT rules, as its business does not relate to UK property income.

Tax
The tax charge for the year is analysed below: 

Underlying current tax

Tax relief on settlement of derivatives

Current tax

Underlying deferred tax

Tax on investment properties movement

Tax on exceptional finance costs

Tax on revaluation of interest rate swaps

Other

Deferred tax

Tax charge

2015
£'m

(1.8)

0.2

(1.6)

(1.2)

(6.3)

—

(0.2)

(0.2)

(7.9)

(9.5)

2014
£'m

(1.2)

0.3

(0.9)

(2.1)

(1.8)

0.2

0.3

(1.3)

(4.7)

(5.6)

The income tax charge in the year is £9.5 million (FY2014: £5.6 million). In the current year, the underlying current tax charge relating to the Parisian 
business amounted to £1.6 million (FY2014: £1.2 million), and £0.2 million (FY2014: £nil) related to the UK business. Underlying deferred tax related 
to the Parisian business and amounted to a charge of £1.2 million (FY2014: £2.1 million).

The deferred tax impact of the gain on investment properties was a charge of £6.3 million (FY2014: £1.8 million) relating to the Parisian business.

Profit after tax
As a result of the movements explained above, profit after tax for 2015 was £108.7 million as compared with £46.8 million in 2014. Basic EPS was 
52.4 pence (FY2014: 23.2 pence) and diluted EPS was 52.0 pence (FY2014: 23.0 pence). Management considers cash tax adjusted EPS to be more 
representative of the underlying EPS performance of the business and this is discussed above.

Dividends
The Group’s full year dividend of 9.65 pence is 29.5% up on the prior year dividend of 7.45 pence. The property income dividend (“PID”) element of 
the full year dividend is 9.65 pence.

Shareholders will be asked to approve the final dividend of 6.65 pence (FY2014: 5.30 pence) at the Annual General Meeting on 23 March 2016. If 
approved by shareholders, the final dividend will be payable on 8 April 2016 to shareholders on the register at close of business on 11 March 2016.

Property valuation
Cushman & Wakefield LLP has valued the Group’s property portfolio. As at 31 October 2015, the total value of the Group’s portfolio was £775.5 million 
(excluding investment properties under construction of £6.0 million). This represents an increase of £71.5 million or 10.2% compared with the £704.0 million 
valuation as at 31 October 2014. A reconciliation of the movement is set out below:

Value as at 1 November 2014

Currency translation movement

Additions

Disposals

Purchase of freehold

Revaluation

Value at 31 October 2015

UK
£'m

527.0

—

3.5

(1.5)

1.8

66.8

597.6

Paris
£'m

177.0

(17.4)

2.0

—

—

16.3

177.9

Total
£'m

704.0

(17.4)

5.5

(1.5)

1.8

83.1

775.5

Paris
€'m

224.5

—

2.7

—

—

22.1

249.3

20 

Annual report and financial statements 2015  |  Safestore Holdings plc

The exchange rate at 31 October 2015 was €1.40:£1 compared to €1.27:£1 at 31 October 2014. This movement in the foreign exchange rate has 
resulted in a £17.4 million adverse currency translation movement in the year. This has impacted Group net asset value (“NAV”) but had no impact 
on the loan-to-value (“LTV”) covenant as the assets in Paris are tested in Euros.

The value of the UK property portfolio has increased by £70.6 million compared with 31 October 2014, comprising a £66.8 million valuation gain and 
capital additions of £5.3 million, which includes the purchase of the freehold of our High Wycombe store for £1.8 million, less £1.5 million for the disposal of 
our leasehold interest at New Malden.

The Company’s pipeline of expansion stores in the UK is valued at £6.0 million as at 31 October 2015, a £0.7 million increase on the 2014 valuation 
of £5.3 million.

In Paris, the value of the property portfolio increased by €24.8 million, of which €22.1 million was valuation gain and capital additions were €2.7 million. 
However, the net gain in Sterling was only £0.9 million due to the foreign exchange impact described above.

The Group’s freehold exit yield for the valuation at 31 October 2015 reduced to 7.18% from 7.73% at 31 October 2014, and the weighted average 
annual discount rate for the whole portfolio has reduced from 11.82% at 31 October 2014 to 10.79% at 31 October 2015.

The adjusted EPRA NAV per share was 256.4 pence at 31 October 2015, up 17.7% on 31 October 2014, reflecting an £82.6 million increase in reported 
net assets during the year.

Gearing and capital structure
The Group’s borrowings comprise bank borrowing facilities, made up of a UK term loan and revolving facilities in the UK and France, as well as a 
US private placement.

Net debt (including finance leases and cash) stood at £282.8 million at 31 October 2015, a reduction of £17.5 million from the 2014 position of £300.3 million. 
Total capital (net debt plus equity) increased from £708.3 million at 31 October 2014 to £773.4 million at 31 October 2015. The net impact is that the 
gearing ratio has reduced from 42% to 37% in the year.

Management also measures gearing with reference to its loan-to-value (“LTV”) ratio, defined as gross debt (excluding finance leases) as a proportion of 
the valuation of investment properties and investment properties under construction (excluding finance leases). At 31 October 2015 the Group LTV 
ratio was 32% as compared to 37% at 31 October 2014. This reduction in LTV has arisen principally due to the £72.2 million increase in value of the 
Group’s investment property portfolio, along with a £15.1 million reduction in gross debt, principally due to loan repayments totalling £13.0 million.

In August 2015, the Group’s bank loan facilities were amended and extended. The UK term loan facility was reduced by £30 million from £156 million to 
£126 million, whilst the £50 million UK revolver increased by £30 million to £80 million, resulting in no net change in the amount of our facilities, yet 
providing greater flexibility to our borrowing arrangements at the same time. Both the UK and Euro facilities were extended by a further two years 
from June 2018 to June 2020. The interest margin payable reduced by 0.75% from 2.25% to 1.50% over LIBOR, whilst the non-utilisation rate on 
the undrawn facilities reduced from 1.0% to 0.6%. In addition, £30 million of mandatory repayments of £5 million every six months previously required 
under the facilities, which were due to start on 31 October 2015 through to 30 April 2018, were removed.

During the year, the Group has made loan repayments totalling £13.0 million out of cash resources, to reduce the amount drawn under the UK revolver 
by £10 million from £30 million, following the re-financing, to £20 million at 31 October 2015 and to reduce the amount drawn under the Euro revolver 
by €4 million (£3 million) to €45 million.

Of the US private placement debt which totals $113 million issued in 2012, $66 million was issued at 5.52% (swapped to 5.83%) with 2019 maturity 
and $47 million was issued at 6.29% (swapped to 6.74%) with 2024 maturity.

Borrowings under the existing loan facilities are subject to certain financial covenants. The UK bank facilities and the US private placement share 
interest cover and LTV covenants. The interest cover requirement increased to a level of EBITDA:interest of 2.2:1 in July 2015, and in July 2016 this 
will increase to 2.4:1 where it will remain until the end of the facilities. Interest cover for the year ended 31 October 2015 is 4.2:1.

The UK LTV covenant reduced from 62.5% to 60.0% in April 2015, where it will remain until the end of the facilities, and the French LTV covenant 
remains at 60% throughout the life of the facility. As at 31 October 2015, there is significant headroom in both the UK LTV and the French LTV 
covenant calculations.

The Group is in compliance with its covenants at 31 October 2015 and, based on forecast projections, is expected to be in compliance for a period 
in excess of twelve months from the date of this report.

Annual report and financial statements 2015  |  Safestore Holdings plc 

21

OverviewStrategic reportGovernanceFinancial statementsStrategic report – Financial review continued

Cash flow
The table below sets out the cash flow of the business in 2015 and 2014.

Underlying EBITDA

Working capital/exceptionals/other

Operating cash inflow
Interest payments

Leasehold rent payments

Tax payments

Free cash flow (before investing and financing activities)
Capital expenditure – investment properties

Capital expenditure – purchase of freehold

Capital expenditure – property, plant and equipment

Capital Goods Scheme receipt

Proceeds from disposal – investment properties

Net inflow after investing activities
Dividends paid

Issue of share capital

Net repayment of borrowings

Debt issuance costs

Hedge breakage costs

Net (decrease)/increase in cash

2015
£'m

57.1

1.8

58.9

(12.0)

(9.0)

(0.6)

37.3

(5.7)

(1.8)

(0.5)
1.6
1.5

32.4

(17.2)
—
(13.0)
(1.4)
(2.0)

(1.2)

2014
£'m

53.0

0.8

53.8

(15.1)

(10.3)

(1.9)

26.5

(3.3)

(2.9)

(0.2)

1.8

41.6

63.5

(12.5)

31.8

(75.3)

(2.1)

(4.9)

0.5

Operating cash flow increased by £5.1 million in the year, primarily due to the £4.1 million improvement in underlying EBITDA. The movement in 
working capital, exceptional costs and other in the year primarily reflects an adjustment for the non-cash impact of share-based payment charges 
of £1.0 million (FY2014: £1.0 million) and the lack of exceptional charges in 2015 (FY2014: £1.0 million).

Free cash flow (before investing and financing activities) grew by 41% to £37.3 million (FY2014: £26.5 million). In addition to increased operating cash 
flow, the growth in free cash flow resulted from a £3.1 million reduction in interest payments, primarily reflecting the benefits of the capital restructuring 
undertaken in January 2014, and lower leasehold rent and tax payments.

Net investing activities experienced an outflow of £4.9 million (FY2014: £37.0 million inflow), which included the purchase of the High Wycombe freehold 
for £1.8 million and proceeds of £1.5 million for the disposal of our leasehold interest at New Malden, whereas the prior year benefited from the 
receipt of the sale proceeds of the Whitechapel property less the purchase of the St Denis freehold.

Financing activities generated a net cash outflow of £33.6 million (FY2014: £63.0 million), including dividend payments totalling £17.2 million 
(FY2014: £12.5 million) and the repayment of £13.0 million (FY2014: £75.3 million) of borrowings. In addition, debt issuance and hedge breakage 
costs totalling £3.4 million (FY2014: £7.0 million) were incurred as a result of the re-financing undertaken during the year. No cash was generated 
from the issue of share capital during the year (FY2014: £31.8 million).

Andy Jones
Chief Financial Officer
20 January 2016

22 

Annual report and financial statements 2015  |  Safestore Holdings plc

Strategic report – Corporate social responsibility (“CSR”)

We strive to deliver 
an engaging CSR 
programme that also 
drives sustainable 
shareholder value.

Highlights

 — We have been accredited for the sixth 
year running with membership of the 
FTSE4Good Index.

 — Our annual collection of donations 
for Scope for the fifth consecutive 
year collected 1,467 bags of saleable 
items for the charity, equivalent to 
approximately £29,340.

 — We supported Hands on London for 
the fourth year running, with their fifth 
Wrap Up London campaign, where 
over 14,700 coats were collected and 
distributed to shelters and refuges 
in London.

 — The total occupied space in stores by 

local charities was 14,363 sq ft.

 — 30 colleagues were successfully 

promoted to a more senior position.

Our corporate social responsibility strategy is 
at the heart of our business’ core strategic 
priorities. We strive to deliver a CSR programme 
that not only engages our employees but one 
that drives sustainable shareholder value.

By taking this approach we can ensure that every 
Safestore employee is able to participate with 
and influence how we develop our CSR plan 
for the future, whilst delivering maximum 
stakeholder value.

Our core CSR priorities are:

We continue to:

 — delivering commercial and social benefit to 
the charities and communities we work with;

 — making Safestore a great place to work for 

our employees;

 — ensure that our employees have a positive, 
inclusive and safe place in which to work so 
that they can maintain the best standards 
of customer service;

 — responsibly managing the environmental 
impacts of our business and the way we 
operate; and

 — being open and honest in the way we 

communicate our corporate responsibilities.

We continually aspire to improve on our CSR 
standards and commitments and consider this 
fundamental in our goal to convey the highest 
standards of customer satisfaction, whilst delivering 
our commercial objectives as a business.

As we have progressed through the financial year, 
our CSR strategy supported both our wider 
purpose statement and Safestore’s values 
and strategic priorities.

Our Executive Team takes ownership for ensuring 
that our plan is delivered throughout the business. 
With the support of the Senior Management Team 
we are able to involve our Head Office teams 
together with our regional and store colleagues. 

 — support the evolution of the broader 

self-storage sector and actively participate 
in industry forums and conferences to share 
best practice in serving our customers;

 — be an active member of the Self Storage 
Association so as to promote industry 
standards and codes of ethics for the 
benefit of our customers; and

 — work proactively with council planners and 
the broader community regarding our store 
development programme so as to minimise 
our impact on the environment and those 
around us.

We have reported CSR progress against our 
core strategic priorities under the areas of our 
customers, our people, our community and 
our environment.

Annual report and financial statements 2015  |  Safestore Holdings plc 

23

OverviewStrategic reportGovernanceFinancial statementsStrategic report – Corporate social responsibility (“CSR”) continued

Safestore and our customers
Being customer focused is at the heart of 
Safestore’s values and we are committed to 
conducting our business activities so as to 
enhance the customer experience online, in 
store and on the phone. The successful 
combination of a leading digital platform, 
along with our large store network staffed with 
skilled sales people, ensures we are effective 
at converting enquiries into customers.

In 2013, we rolled out Feefo, the customer 
rating system for businesses that guarantees 
businesses 100% genuine feedback. Feefo 
polls feedback from actual Safestore customers 
about their customer service experiences, 
meaning that feedback is a complete and true 
representation of consumer opinion. All of our 
stores across the country have a rating, which 
means customers can view ratings for that 
individual store. 

During the past year, we achieved a Customer 
Service Rating of 96% based on the customers 
that rated the service they received as “Excellent” 
or “Good” along a four-point scale. Having 
achieved this service score, Safestore was 
again recognised with a “Gold Trusted Merchant” 
award – given to businesses achieving over 95%.

We take great pride in our staff around the 
country, who we believe deliver the best 
possible customer experience.

Safestore and our people
Our colleagues play a pivotal role in providing 
the best solution for our customers and we are 
passionate in providing a diverse CSR programme 
that ensures they are truly placed at the heart 
of our business. This helps our colleagues in 
achieving their goals and is underpinned by 
our commitment to attract and retain the very 
best talent to shape our future success.

 — increasing awareness and compliance 
through a blended learning approach.

Equality and diversity
 — committing to equality of opportunity in all 
our employment practices, policies and 
procedures. No team member or potential 
team member will receive less favourable 
treatment due to any of the following 
protected characteristics: age, disability, 
gender reassignment, race, religion or 
belief, sex, sexual orientation, marriage and 
civil partnership, pregnancy or maternity;

 — being an equal opportunities employer that 
maintains a workforce that reflects the 
uniqueness of the communities in which 
we operate;

 — continuing to nurture the talents of our 

people and the benefit they bring to our 
varying business functions through a 
clearly defined and transparent 
performance framework;

 — taking all reasonable steps to employ, train 
and promote employees on the basis of their 
experience, abilities and qualifications; and

 — maintaining an active succession planning 

strategy that considers the ability of internal 
colleagues before recruiting externally and 
ensuring that the criteria for selecting team 
members for training opportunities is 
non-discriminatory. These are based upon 
the individual’s merits, abilities and needs, 
business needs, and the availability of 
appropriate training and development 
opportunities. All team members participate 
in the appraisal process and there is positive 
encouragement to discuss development 
and training needs and opportunities.

Gender split at 31 October 2015

Male

Female

5

7

1

1

362

157

We provide a healthy and safe environment for 
our people, customers, suppliers and contractors. 
Safestore endeavours to continuously strive to 
meet and where possible exceed best practice by:

Board Directors 

Senior managers 
(excluding Directors)

All employees

Health and safety
 — conducting regular health and safety reviews 
across our portfolio including the review of 
risk assessments and accident reports to 
identify, prevent and mitigate against 
potential risks;

 — ensuring our Health and Safety Committee 
meets regularly to review issues, processes, 
policy and actions harnessing a culture 
where health and safety always sits high 
on our agenda;

 — delivering accredited health and safety 

training relevant to job role as standard to 
all colleagues; and

Work–life balance
 — providing a range of initiatives that celebrate 
the cultural diversity of our colleagues 
including a tax free cycle to work scheme 
and childcare voucher scheme;

 — engaging in programmes that encourage 
our people to take responsibility for their 
own development with funding for 
professional qualifications;

 — welcoming and considering all requests 
from colleagues for flexible working on a 
case-by-case basis; and

 — recognising that there may be circumstances 
when it is more beneficial or flexible for 
individuals to work at home, either on a 
permanent basis, or in order to complete a 
particular task, for example a special project. 
Providing guidance and support to both 
occasional one-off working from home as 
well as flexible working requests which 
incorporate a request to work from home.

Training and development 
As an “Investors in People” organisation since 
2003 our aim is to be an employer of choice 
and we passionately believe that our continual 
success is dependent on our highly motivated 
and well trained colleagues. This is strongly 
reflected in the findings of our “Investors in 
People” report which accompanied our 
reaccreditation this year:

“The Company has driven through an exceptional 
level of change and improvements during the 
past year. There have been significant changes 
in the senior leadership. This has seen a period 
of business transformation with a recalibration 
of people management and what is expected 
of the key managers in the business, the 
Regional Managers. There is a strong focus 
now on values and behaviours and a firm belief 
that Safestore will improve performance and 
grow success through its people.” 

(Safestore IIP Report March 2015) 

We are delighted that for the year FY2015 our 
people have participated in over 25,000 hours 
of formal training time.

This training consisted of:

 — embedding our revised recruitment and 
induction tools to identify high calibre 
people and enable their performance as 
early as possible;

 — upskilling our select network of Recruitment 
and Training Store Managers within our 
Store Operations teams to improve 
consistency in our recruitment and 
induction experiences;

 — developing our colleagues’ sales and 

customer service skills continually regardless 
of length of service through on-boarding 
and refresher programmes;

 — fulfilling health and safety requirements;

 — creating a coaching and performance culture 
determined by explicit standards, consistency 
and sustainability in order to support individual 
needs at all job levels whilst driving 
performance forward as a collective; and

 — leadership development for our management 

and senior management population.

24 

Annual report and financial statements 2015  |  Safestore Holdings plc

14,700 coats were collected in 2014 and the 
hope is to exceed that with a target of 22,000 
coats in 2015. Safestore also offers Hands on 
London free storage space to support the 
collection, storage and sorting of the coats 
prior to distribution to over 170 homeless 
shelters, refugee centres, women’s refuges 
and other charities.

Jon Meech, CEO, Hands on London, said:
“Safestore have been a key partner for 
Wrap Up London since the project started in 
2011 and we’re really grateful for the invaluable 
free storage space provided at four stores 
across London. This support had a huge impact 
on the coat collection campaign as it allowed 
us to collect, store and sort all the collected 
coats so that they could easily be distributed 
to over 14,700 people across the capital.

"We cannot thank Safestore enough for their 
support with project planning, press and other 
promotions and helping with store logistics. 
Plus it’s been great to hear how the Safestore 
staff encourage our volunteers every time they 
go into the store.”

Charity Champions
Our network of Charity Champions continues 
to help drive colleague engagement in fundraising 
and awareness raising activities. In each region, 
the Charity Champion inspires others to get 
involved in local charity initiatives and helps to 
organise, support and promote local fundraising 
activities for staff at local stores. As well as 
helping to engage with the local community, 
the Charity Champions also help support 
centrally run fundraising initiatives.

Mariva Dee, Assistant Manager at 
Burnley, said:
“Being part of a large network of stores has 
meant that we’ve been able to reach and 
support a number of local charities nationwide. 
And as a Charity Champion, I’ve been able to 
work with others to encourage and engage our 
teams to come together and raise vital funds 
to help the many charities we partner with.”

In keeping with our approach of continuous 
improvement, we have delivered several key 
initiatives to support our people’s performance:

 — The Safestore QUEST: Selling Skills – This 

year has seen further enhancements to our 
sales and service approach at Safestore. 
The launch of our new, customer-first sales 
framework, QUEST, across the business 
has been reinforced via a newly developed 
training programme and supporting materials. 
This framework provides every team member 
at Safestore with the skills and tools to focus 
on the customer’s needs at every stage of 
their buying cycle, creating an experience 
which ultimately delivers great results for 
them and us alike;

 — The Learning Space – our innovative e-learning 
platform is designed to aid effective adult 
learning and development in the workplace 
and completes our blended learning approach. 
This year it has made more than 10,000 
additional hours of learning and development 
activity available to our people in an engaging, 
bitesize and efficient format;

 — Our Values and Behaviours – our framework 
for articulating the attributes of high performing 
team members has been incorporated into 
a revised performance management system 
and, along with commercial results, informs 
our performance related pay principles; and

 — Pay for Skills – our medium-term strategy to 
support internal talent has created clearly 
defined career pathways linked to reward 
and recognition which enables us to attract 
higher calibre individuals at entry level and 
develop our future store management 
population in a consistent way.

Promotions
30 colleagues were successfully promoted to 
a more senior position.

Safestore and our community
Safestore is committed to being a responsible 
business in how we contribute to our local 
communities. With over 100 stores nationwide 
(including twelve Space Maker stores under 
management), it is important for our colleagues 
to recognise how our activities can have an 
impact on those around us. For this reason, 
we actively seek out practical and creative 
solutions by working with and supporting a 
number of charitable causes.

We have continued to:

 — provide national charity support through 

partnering with our charity of the year, Scope, 
and building on our long-term relationship;

 — provide support for 145 charities within the 
local communities in which we operate 
through our “charity room in every store” 
scheme; and

 — use our communications platform to assist 
charitable partners in raising awareness of 
their cause inspiring others to get involved.

Scope
Over the last six years, Safestore has partnered 
with Scope as our “charity of the year”. 
The free storage donated to the charity saves 
them thousands of pounds each year and gives 
them space for their archives as well as space to 
store and sort through stock donations for sale 
in their local retail stores.

In addition to the provision of free storage 
space, we were delighted to support Scope 
with our store teams, our customers and the 
wider community by taking part in the month-long 
“Great Donate” campaign during July. The 
campaign sought items of donated stock 
including clothing, toys and bric-a-brac which 
were competitively collected by our store teams. 
The items were to be used for sale in Scope’s 
local charity shops to raise funds for their vital 
work with disabled children and their families.

Mark Atkinson, Chief Executive at 
Scope, said:
“We’re very pleased to partner with Safestore 
again this year, during which time our partnership 
has continued to evolve. As well as donating 
storage worth thousands of pounds, Safestore 
staff took part in our very successful month‑long 
Great Donate campaign, running donation 
collection points in store. Being able to drop 
donated items at their local Safestore made 
it even more convenient for people to donate 
to Scope and to generate much needed stock 
for our charity shops, at an estimated value 
of £29,000.

"Scope provides support, information and advice 
to more than a quarter of a million disabled 
people and their families every year and we 
raise awareness of the issues that matter. 
Among other things, we play a vital role in 
supporting families when they first receive a 
diagnosis and during a child’s crucial early 
years. Our partnership with Safestore enables 
us to reach even more of these families. We 
would like to say a special thank you to Safestore 
for their valuable support this year. We look 
forward to working with them again in 2016.”

Hands on London
Safestore is also proud to support Hands on 
London, a charity dedicated to community 
based volunteering. For the fourth year running, 
we participated in their Wrap Up London 
campaign which encourages Londoners to 
donate an unwanted coat to charity. An amazing 

Annual report and financial statements 2015  |  Safestore Holdings plc 

25

OverviewStrategic reportGovernanceFinancial statementsStrategic report – Corporate social responsibility (“CSR”) continued

Safestore and our 
community continued
Other local charity support
We are also delighted to have made several 
other positive contributions to local charities 
nationwide such as offering free storage space 
to charities Kits4Causes, Age Concern, PDSA, 
Macmillan Cancer Support and many more. 
During 2014/15, the space occupied in stores 
by local charities was 14,363 sq ft and worth 
approximately £472,800.

We are also working with Variety, the children’s 
charity, to launch a Christmas toy appeal by 
collecting public donations in store which will 
go to enable sick and disadvantaged children 
to have a better Christmas.

In addition to this, we are supporting Trinity 
Homeless Projects’ annual Big SleepOut 
campaign. As cardboard boxes represent 
homelessness in such an iconic way, we have 
taken the opportunity to donate 2,000 boxes and 
1,000 plastic covers for the participants to use. 

In 2016, we aim to continue our culture of being 
a socially responsible business that works together 
with our communities for a better future for all.

During the year, we have achieved:

 — an overall recycling rate of 64% with the 
recycling collections in place at all of our 
sites up ten percentage points on last year;

 — 90% use of recycled steel in our new 

store openings;

 — 95% of lighting which is controlled by 

motion sensors in our stores;

 — the use of photovoltaic solar panels in three 
of our stores which have generated 35,100 
kWh of electricity; and

 — accreditation for the sixth year running with 
membership of the FTSE4Good Index which 
is designed to measure the performance of 
companies demonstrating strong 
environmental, social and 
governance practices.

Our packaging range
We carefully select packaging partners who 
share our values and goals to reduce the 
unnecessary breakdown of our natural climate. 
An example of this is our packaging supplier, 
Ecopac, whose operation is 100% solar powered, 
operating as part of the Westcott Venture Park 
sustainable energy project.

Safestore and our environment
Sustainable business practice continues to be 
key to our agenda and we remain focused on 
delivering a positive net impact on the environment 
from our business activities wherever practical.

This year we used 283 tonnes of recycled 
paper and through the provision of a recycled 
box range, cardboard recycling points and a 
box for life scheme, we have saved approximately 
4,811 trees from being unnecessarily felled.

When carrying out our business activities 
Safestore endeavours to:

 — be sensitive in the use of scarce resources, 
minimising waste production and promoting 
reuse and recycling where possible;

 — communicate our commitment to the 
environment throughout our business;

 — continue to deploy recycling cardboard 

waste disposal facilities across our portfolio;

 — use our website to promote conservation 

activities to our main stakeholders;

 — ensure the safe handling and disposal of 

waste products;

 — support ethical purchasing by minimising 
the environmental impact of the products 
we buy and sell; and

 — consider eco design solutions when 

building new stores and as a minimum 
always build to BRE Environmental 
Assessment Method standard.

The bubble wrap we stock in stores is made 
from an oxo-biodegradable plastic often referred 
to as “degradable” plastic, since it does not 
require a biological process to break down. 
It is completely recyclable and will degrade in 
landfill without releasing methane.

We consider our environmental responsibilities 
to extend beyond our box range and we continue 
to look at all aspects of our packaging range 
seeking green alternatives wherever this is 
commercially practical.

Mandatory greenhouse gas 
(“GHG”) emissions reporting 
This report was undertaken for the UK mandatory 
GHG reporting legislation, which requires 
Safestore to report its GHG emissions for the 
latest financial year. The Capstone Consultancy 
(“Capstone”) has been commissioned to assess 
our environmental data: stationary energy use, 
GHG emissions, waste generation and water use. 

The data collected covers all of the Company’s 
sites in the UK and in France. 

Methodology 
Scope of analysis and data collection 
Capstone analysed the following raw data 
provided by Safestore: building sq ft, stationary 
energy use, UK vehicle mileage, waste generation 
and water use. The Company does not have 
any refrigerant leakage.

Whereas last year’s report was based on data 
for the twelve months to 31 October 2014, this 
year’s report uses the data for the twelve months 
to 31 August 2015. This revised reporting period 
reduces reliance on estimates and therefore 
improves accuracy. As the size of the estate 
has not changed materially from last year to 
this, the change in reporting period has not 
made a significant difference to the outcomes 
reported herein.

KPI selection and calculation 
For the purposes of this report Capstone 
concentrated on GHG emissions, waste 
generation and water use as the key 
performance indicators (“KPIs”) of the Group. 

As with past years, only CO2 conversion factors 
are available for the French energy mix, not the 
CO2e factors used for energy consumed in the 
UK. The reduction in CO2e emissions reported 
herein is insignificant (being approximately 0.1%). 
Therefore, for simplicity and consistency in 
comparison with last year, CO2e units have 
again been used throughout.

Background 
The Greenhouse Gas Protocol differentiates 
between direct and indirect emissions using a 
classification system across three 
different scopes: 

 —  Scope 1 includes direct emissions from 

sources which the Company owns or controls. 
This includes direct emissions from fuel 
combustion and industrial processes. 

 —  Scope 2 covers indirect emissions relating 
solely to the generation of purchased 
electricity that is consumed by the owned 
or controlled equipment or operations of 
the Company. 

 —  Scope 3 covers other indirect emissions 

including third party-provided business travel. 

Calculation
 —  Scope 1 emissions were calculated from 

data on stationary energy use and business 
vehicle mileage; and 

 —  Scope 2 emissions were calculated from 

electricity consumption data. 

26 

Annual report and financial statements 2015  |  Safestore Holdings plc

We used the Defra and Greenhouse Gas Protocol methodology for 
compiling this GHG data and, for UK energy consumption and emissions, 
included the following material GHGs: CO2, N2O and CH4. In accordance 
with the Defra reporting guidelines and data conversion factors for 
greenhouse gas emissions, the equivalent reports on Safestore’s French 
properties use CO2 emissions data only (i.e. not CO2e). We used the 
following emission conversion factor sources: 

 — natural gas: Defra 2015 conversion factor for kWh natural gas (gross 

CV basis); 

 — diesel: Defra 2015 conversion factor for miles of diesel (average car); and

 — purchased electricity: 

 — UK: Defra 2015 conversion factor; and 

 — France: IEA Fuel Combustion as reported by Defra 

and supported by the EIA Foreign Electricity Emission Factors. 

Our GHG emissions for 2014/15 covered 100% of floor space and the 
UK vehicle fleet, both directly controlled and owner driven vehicles 
(Company mileage only). 

Total GHG emissions for the twelve-month period to 31 August 2015 
were 8,479 tonnes CO2e. As last year, Scope 2 accounted for 92% of 
emissions, with the remainder allocated to Scope 1. On a reporting basis 
total GHG emissions have fallen by 4% since the previous financial year 
due to a number of factors including a reduction in gas consumption and 
a rebasing of the Defra GHG conversion factors. If last year’s data were 
to be rebased on the 2015 Defra GHG conversion factors our comparable 
emissions would have increased by 0.9% on a like-for-like basis.

Based on the Defra 2015 conversion factors our Scope 1+2 intensity 
has decreased slightly from 1.1 tonnes CO2e per 1,000 sq ft in 2013/14 
to 1.06 tonnes CO2e per 1,000 sq ft in 2014/15.

Group level environmental impacts 
Table 1 displays Safestore’s stationary energy use, business travel 
mileage, waste generation and water use for the twelve months to 
31 August 2015, with a comparison to the previous financial year. 

Table 1: Group environmental impacts 

Item

Natural gas

Electricity

Travel

Recycling

Units

kWh

kWh

miles

tonnes

Energy from waste tonnes

Landfill
Purchased water m3

tonnes

2014
(Nov to Oct)

2015
(Sep to Aug)

% change

3,033,972

2,798,080
19,501,950 19,631,052
478,192

450,052

673

350

322

605

593

41

(7.8%)

0.7%

6.3%

(10.1%)

69%

(87%)

26,406

35,512

34.5%

Safestore’s total stationary energy use was 22,429,132 kWh in the twelve 
months to 31 August 2015, 88% of which was electricity. Stationary 
energy use has decreased by 0.5% since the previous financial year. 
Natural gas consumption decreased by 8%.

Business vehicles travelled 478,192 miles, resulting in 142 tonnes CO2e, 
a 6% increase on the previous financial year. However, the intensity of 
the travel GHG emissions fell by more than 1%. 

Safestore generated 1,238 tonnes of waste in the twelve months to 
31 August 2015, of which almost 50% was recycled as last year. Waste 
generated has fallen by 8% since the previous financial year and we are 
pleased to report that waste going to landfill reduced by 87% in favour of 
the preferable “Energy from waste” route. Water use was 35,512m3, which 
appears to be a 35% rise on the previous year but in practice is a reflection 
of improving data and bill management.

Mandatory GHG reporting 
Our Company’s disclosure for the 2014/15 financial year, in accordance 
with this legislation, is stated in table 2: 

Table 2: Mandatory GHG reporting data 

Data point

Scope 1

Scope 2

Scope 1+ 
intensity

Units

tonnes CO2e
tonnes CO2e (CO2 only for France)
tonnes CO2e/floor space 
(thousand sq ft)

2014

696

8,128

2015

659
7,820

1.10

1.06

Note: Data compiled by Capstone using data received from Safestore.

We remain focused on delivering a 
positive net impact on the environment 
from our business activities.

Annual report and financial statements 2015  |  Safestore Holdings plc 

27

OverviewStrategic reportGovernanceFinancial statementsGovernance – Corporate governance introduction

The Group recognises 
the importance of, and is 
committed to, high standards 
of corporate governance.

UK Corporate Governance Code – 
statement of compliance
The Group recognises the importance of, and 
is committed to, high standards of corporate 
governance. These are set out in the UK 
Corporate Governance Code issued by the 
Financial Reporting Council in September 
2014 (“the Code”) which is the version of the 
Code which applies to the Company for its 
2015 financial year. The Board is accountable 
to the Company’s shareholders for good 
governance and this report describes how the 
Board has applied the main principles of good 
governance set out in the Code during the 
year under review. Throughout the year ended 
31 October 2015, the Company has complied 
with the main principles of the Code.

Approved for release on 21 January 2016

A S Lewis
Non-Executive Chairman

Chairman’s governance statement
The Board of Safestore believes that corporate 
governance is important in ensuring its 
effectiveness. It has an established framework 
of policies and processes that are regularly 
reviewed against developments in the legislative, 
regulatory and governance landscape.

This governance report comprises the 
following sections:

 — Board of Directors

 — How the Board works

 — Effectiveness

 — Relations with shareholders

 — Accountability

 — Nomination Committee report

 — Audit Committee report

 — Directors’ remuneration report

The role of the Board
The Board’s main role is to work with the 
Executive Team, providing support and advice 
to complement and enhance the work undertaken. 
The Board consistently challenges processes, 
plans and actions in order to promote continuous 
and sustained improvement across the business.

The Board consistently 
challenges processes, 
plans and actions 
in order to promote 
continuous and 
sustained improvement 
across the business.

A S Lewis 
Non-Executive Chairman

Committee membership

Chairman of Committee

Audit Committee

Nomination Committee

Remuneration Committee

A

N

R

28 

Annual report and financial statements 2015  |  Safestore Holdings plc

Board of Directors

Frederic Vecchioli
Chief Executive Officer
Frederic Vecchioli is a founding Director of our French 
business since 1998 and has overseen its growth to 
24 stores in Paris operating under the “Une Pièce En 
Plus” brand. He joined the Group as President and 
Head of French Operations following the Mentmore 
acquisition in 2004. Mr Vecchioli became Chief 
Executive Officer of the Group in September 2013. 
He has a Master of Finance degree from the 
University of Paris Dauphine.

Andy Jones
Chief Financial Officer
Andy Jones joined the Group in May 2013 as Chief 
Financial Officer. Andy’s previous role was director of 
group finance at Worldpay Limited, prior to which he 
held the positions of director of finance and investor 
relations at TUI Travel PLC and chief financial officer 
at Virgin Entertainment Group in the US. Andy began 
his career at Ernst & Young, where he qualified as a 
Chartered Accountant in 1992. Andy is a graduate of 
the University of Birmingham.

Alan Lewis
Non-Executive Chairman

N

Alan Lewis joined the Group in June 2009 as a 
Non-Executive Director and was appointed Chairman 
in January 2014. He is also on the supervisory board 
of Palico, a Paris and New York based information 
business for the private equity industry, and chairman 
of Amplan, a private property development and 
investment business. He is an advisory board 
member of Leaders Quest, a social enterprise that 
develops leaders from diverse backgrounds.

After five years in manufacturing with RTZ and Black 
& Decker he spent 30 years in the private equity industry. 
Firstly with 3i, then from 1991 to 2011 with Bridgepoint, 
where he was a founding partner. Since 2011 he has 
been an independent chairman of various companies 
including Leeds Bradford Airport and Porterbrook, 
a train leasing company. Mr Lewis is a graduate of 
Liverpool University and holds an MBA from Manchester 
Business School.

Ian Krieger
Senior Independent Director

RNA

Ian Krieger joined the Group in October 2013 as a 
Non-Executive Director and was appointed Chairman 
of the Audit Committee in April 2014 and Senior 
Independent Director in March 2015. He is senior 
independent director and chairman of the audit 
committee of Premier Foods plc, and a non-executive 
director of Capital & Regional plc. He is vice-chairman 
of Anthony Nolan (blood cancer charity) where he is 
chairman of the audit committee and he is also a 
trustee and chairman of the finance committee of the 
Nuffield Trust. Previously Ian was a senior partner 
and vice-chairman at Deloitte until his retirement in 
2012. During his 40-year career at Arthur Andersen 
and since 2002 at Deloitte, his responsibilities have 
included heading the corporate finance practice, the 
London corporate audit division and the private 
equity practice. Ian has significant boardroom 
experience and has worked with a wide variety 
of companies throughout his career.

RNA

Joanne Kenrick
Non-Executive Director
Joanne Kenrick joined the Group in October 2014 as 
a Non-Executive Director. She is currently marketing 
director at Homebase, a subsidiary of Home Retail 
Group plc, and was recently appointed a non-executive 
director of Welsh Water. Until September 2015 Jo was 
a non-executive director of Principality Building Society 
where she was also a member of the conduct and 
nominations committees. Previously, Jo was chief 
executive officer of Start, a Prince of Wales charity. 
She was marketing and customer proposition director 
at B&Q and marketing director at Camelot Group plc. 
Jo has a law degree and started her career at Mars 
Confectionery and PepsiCo.

RNA

Keith Edelman
Non-Executive Director
Keith Edelman joined the Group in September 2009 
as a Non-Executive Director and was appointed 
Chairman of the Remuneration Committee in March 
2010. He is currently chairman of Goals Soccer Centres 
plc and Revolution Bars Group, the senior independent 
director of SuperGroup Plc and non-executive director 
of the Olympic Park Legacy. Prior to this, he was 
managing director of Arsenal Holdings plc, chief 
executive of Storehouse plc, managing director of 
Carlton Communications Plc and corporate planning 
director of Ladbrokes plc. Keith has extensive retail 
and international experience and has served on the 
boards of public companies for 30 years across a 
wide range of businesses and markets.

Annual report and financial statements 2015  |  Safestore Holdings plc 

29

OverviewStrategic reportGovernanceFinancial statementsGovernance – Corporate governance

How the Board works
The Board
The Code recommends that the Board should include a balance of 
Executive and Non-Executive Directors, such that no individual or small 
group of individuals can dominate the Board’s decision making. It further 
recommends that at least half of the Board, excluding the Chairman, 
should comprise Non-Executive Directors determined by the Board to 
be independent and that one Non-Executive Director should be nominated 
as the Senior Independent Director.

The Company currently has six Directors, which include the Chairman, 
two Executive Directors and three independent Non-Executive Directors. 
As a result, the Directors consider that there is a satisfactory balance of 
decision making power on the Board.

The Board is aware of the other commitments of its Directors and is satisfied 
that these do not conflict with their duties as Non-Executive Directors 
of the Company. The Executive Directors do not hold any executive or 
non-executive directorships in other companies.

There is a clear division of responsibilities between the Chairman and 
Chief Executive Officer. Ian Krieger, deemed to be independent upon 
his appointment in 2013, is the Senior Independent Director. Keith Edelman 
was deemed to be independent upon his appointment in 2009. Alan Lewis 
was deemed to be independent from January 2011 following the disposal 
by Bridgepoint of its major shareholding in the Company. Joanne Kenrick 
was deemed to be independent upon her appointment in October 2014. 
Adrian Martin, retired as a Director at the March 2015 AGM, was deemed 
to be independent upon his appointment in 2008.

A clear division of responsibility at the head of the Group is established, 
agreed in writing and approved by the Board. The Chairman is responsible 
for the management of the Board and for aspects of external relations, 
while the Chief Executive Officer has overall responsibility for the 
management of the Group’s businesses and implementation of the 
strategy approved by the Board.

Composition of the Board

Chairman

Executive Directors

Independent Non-Executive Directors

1

2

3

The statement of the division of responsibilities between the Chairman 
and the Chief Executive Officer is available on the Group’s website at 
www.safestore.com.

Appropriate directors’ and officers’ insurance cover is arranged by the 
Group through its insurance brokers and is reviewed annually.

Board process
The Board normally schedules at least eight meetings throughout the 
year, including an extended strategy review. Additional meetings are 
held as and when required.

It has a formal schedule of matters specifically reserved for its decision, 
which includes (amongst other things) the approval of strategic plans, 
annual budgets, interim and full year preliminary results announcements 
and financial statements and internal control and risk analysis.

Board process

Implementation of agreed plans, 
budgets and projects in pursuit of 
the Group’s strategy and the actual 
operation of the Group’s system of 
internal control and risk management 
are delegated to management.

The Directors are entitled to take 
independent legal advice if they 
consider it appropriate and, if the 
Board is informed in advance, the 
cost of the advice will be reimbursed 
by the Group.

In the event that a Non‑Executive 
Director deems it appropriate, upon 
resignation, to provide a written 
statement to the Chairman, this would 
be circulated to the Board.

Board papers are normally issued 
one week before Board meetings 
and the quality of content is 
reviewed continually.

30 

Annual report and financial statements 2015  |  Safestore Holdings plc

Attendance at Board/Committee meetings 
Attendance at meetings of the individual Directors of the Board and for the members of the Committees that they were eligible to attend is shown 
in the table below:

Director

Alan Lewis

Frederic Vecchioli

Andy Jones

Adrian Martin

Keith Edelman

Ian Krieger

Joanne Kenrick

Board

Audit
Committee

Nomination
Committee

Remuneration
Committee

8/8

8/8

8/8

4/4

8/8

8/8

8/8

—

—

—

1/1

3/3

3/3

3/3

2/2

—

—

1/1

2/2

2/2

2/2

—

—

—

—

4/4

4/4

4/4

Implementation of agreed plans, budgets and projects in pursuit of the 
Group’s strategy and the actual operation of the Group’s system of internal 
control and risk management are delegated to the Executive Directors.

The review also involved an assessment by the Chairman of individual 
Directors’ own performance. The Chairman’s own performance was 
assessed by the Senior Independent Director.

The services of the Company Secretary are available to all members of 
the Board. Board minutes are circulated to all Board members. There is 
also regular informal contact between Executive and Non-Executive 
Directors to deal with important matters that arise between scheduled 
Board meetings. A separate meeting for Non-Executive Directors only 
is held at least once in every year.

The anonymity of respondents was ensured in order to promote the open 
and frank exchange of views. A report was produced mapping the 
performance of the Board which addressed the following areas:

 — dynamics of the Board, including the engagement of the Directors in 
the affairs of the Company and the environment in the boardroom;

 — the priorities for Board meetings;

 — management of time, planning of the annual cycle of work and agenda;

 — evaluation of the Board’s oversight of operations;

 — management of risk, including the Board’s review and testing of risk 

management policies;

 — composition and performance of the Committees of the Board; and

 — identification of the main priorities for the Board for the coming year. 
The Directors have concluded that, following this evaluation, the Board 
and its Committees operate effectively. Recommendations were made 
to further enhance the performance and effectiveness of the Board 
and agree the priorities for the next year. These enhancements related 
mainly to the scheduling of risk and strategy discussions within the 
annual calendar.

The content for any subsequent evaluation will be designed to build upon 
insights gained in the previous exercise to ensure that the recommendations 
agreed in the review have been implemented and that year-on-year progress 
is measured. It is intended to hold externally facilitated face-to-face 
interviews every three years and this has been scheduled to be undertaken 
during 2016.

Board Committees
The Board has three principal Committees, each of whose terms of 
reference are available from the investor relations page of the Group’s 
website at www.safestore.com.

All Committees and all Directors have the authority to seek information 
from any Group Director or employee and to obtain professional advice.

Nomination Committee (page 33)
The Nomination Committee comprises Alan Lewis (Chairman), Keith Edelman, 
Ian Krieger and Joanne Kenrick. Adrian Martin was a member of the 
Committee until his retirement in March 2015.

Audit Committee (pages 34 and 35)
The Audit Committee comprises Ian Krieger (Chairman), Keith Edelman 
and Joanne Kenrick. Adrian Martin was a member of the Committee 
until his retirement in March 2015.

Remuneration Committee (pages 36 to 46)
The Remuneration Committee comprises Keith Edelman (Chairman), 
Ian Krieger and Joanne Kenrick.

Effectiveness
Board performance evaluation
During the year, an evaluation of the performance of the Board, its 
Committees, the individual Directors and the Chairman was conducted. 
The scope of the Board and committee evaluation process was agreed 
with the Chairman and undertaken internally by the Company Secretary. 

Directors completed detailed written questionnaires covering a number 
of key areas including strategy, succession planning, Board size and 
composition, risk management and the relationship between the Board 
and management. The results of the reviews were then considered by 
the Chairman and discussed by the Board as a whole.

Annual report and financial statements 2015  |  Safestore Holdings plc 

31

OverviewStrategic reportGovernanceFinancial statementsCorporate governance continued

Internal control
The UK Corporate Governance Code requires that Directors review 
the effectiveness of the Group’s internal controls including financial, 
operational and compliance controls and risk management systems. 
The Board confirms that it carried out a review of the effectiveness of 
the system of internal control which operated within the Group during 
the financial year in accordance with the UK Corporate Governance Code. 
The Board places considerable importance on maintaining a strong control 
environment but recognises that such systems are designed to manage 
rather than eliminate risk, providing reasonable but not absolute assurance 
against material misstatement or loss.

Key features of the Group’s systems of internal control include:

 — an annual strategy review process to ensure that the Group’s resources 

are prioritised to deliver optimum shareholder returns;

 — a comprehensive system of reporting monthly, half yearly and annual 
financial results to the Directors and key groups of senior management, 
focusing on key initiatives reviewing performance and implementing 
remedial action where necessary;

 — a robust and detailed process to develop the Group’s annual budget 

and regular revised forecasts;

 — monthly Group management accounts to report performance as 

compared to budget and/or forecast as appropriate;

 — a management structure with clearly defined authority limits; and

 — development and frequent reporting of relevant key performance 

indicators to monitor operational progress.

There have been no significant failings or weaknesses identified and the 
Directors believe that the system of internal control is appropriate for the 
Group. The Group currently employs a risk manager supported by two store 
auditors who are responsible for reviewing operational and financial control 
at store level. The risk manager reports to the Chief Executive Officer 
and the Chief Financial Officer.

A summary of the principal risks and uncertainties within the business is 
set out on pages 12 to 14.

Board appointments
Every decision to appoint further Directors to the Board is taken by the 
entire Board in a formal meeting based on a recommendation from the 
Nomination Committee. The Nomination Committee consults with financial 
and legal advisers and uses the services of external recruitment specialists. 
New members of the Board are provided with initial and ongoing training 
appropriate to individual needs in respect of their role and duties as 
directors of a listed company.

The service agreements of the Executive Directors and the letters of 
appointment of the Non-Executive Directors are available for inspection 
at the registered office of the Company during normal business hours, 
including the 15 minutes immediately prior to the AGM. The letters of 
appointment for Non-Executive Directors are in line with the provisions of 
the UK Corporate Governance Code relating to expected time commitment.

Re-election of Directors
The Company’s Articles of Association provide that one-third of the Directors 
retire by rotation each year and that each Director will seek re-election 
by the shareholders at the AGM at least once every three years. Additionally, 
new Directors are subject to election by shareholders at the first 
opportunity after their appointment. All Directors have offered to stand 
for re-election at the 2016 AGM and their details are given in the Notice 
of Annual General Meeting.

Relations with shareholders
The Group places a great deal of importance on communication with 
its shareholders and maintains a dialogue with them through investor 
relations programmes. These include formal presentations of the full 
year and interim results and meetings with institutional investors and 
analysts as required. To ensure all Board members share a good 
understanding of the views of major shareholders about the Group, 
there is a formal process whereby the Board reviews announcements 
and reports prior to public distribution and are sent summaries of 
institutional investor comments following meetings on the full year and 
interim results. The Non-Executive Directors are available to meet major 
shareholders when requested.

The Board considers the Annual Report and financial statements and 
the AGM to be the primary vehicles for communication with private 
investors. Resolutions are proposed on each substantially separate issue 
and the Company indicates the level of proxy voting lodged in respect 
of each. The AGM gives all shareholders who are able to attend (especially 
private shareholders) the opportunity to hear about the general development 
of the business. It also provides an opportunity for shareholders to ask 
questions of the full Board of Directors, including the Chairmen of the 
Audit, Nomination and Remuneration Committees.

Accountability
Risk management
The Directors are responsible for the Group’s system of operational control 
and risk management. During the year the Board set up a Risk Committee 
to support the Group’s risk management strategy and undertook regular 
reviews of the formal risk assessment. The Risk Committee is headed 
by the Chief Financial Officer and comprises executives from the operations, 
finance, secretariat, and property functions. Risk management remains 
an ongoing programme within the Group and is formally considered at 
operational meetings as well as at meetings of the Board.

32 

Annual report and financial statements 2015  |  Safestore Holdings plc

Governance –Directors standing for re-election
All Directors will stand for re-election at the 2016 AGM. Following the 
annual Board performance reviews of individual Directors, as applicable, 
the Chairman considers:

 — that each Director subject to re-election continues to operate as an 

effective member of the Board; and

 — that each Director subject to re-election has the skills, knowledge 

and experience that enables them to discharge their duties properly 
and contribute to the effective operation of the Board.

The Board, on the advice of the Committee, therefore recommends the 
re-election of each Director standing for re-election. Full biographical 
details of each Director are available on page 29.

The full terms of reference of the Nomination Committee are available on 
the Group’s website at www.safestore.com.

This report was approved by the Nomination Committee for release on 
21 January 2016 and signed on its behalf by:

A S Lewis
Chairman of the Nomination Committee

Nomination Committee report

Members of the Committee 
The Nomination Committee (“the Committee”) comprises:

 — Alan Lewis (Chairman)

 — Keith Edelman

 — Ian Krieger

 — Joanne Kenrick

The Nomination Committee is appointed by the Board and it comprises 
the Chairman of the Board and all of the Non-Executive Directors. 
The Chairman does not chair or attend when the Committee is considering 
matters relating to his position, in which circumstances, the Committee is 
chaired by an independent Non-Executive Director, usually the Senior 
Independent Director.

Role
The Committee keeps the composition of the Board under review, makes 
recommendations on its membership and monitors succession planning 
for Directors. It also evaluates Board and Committee performance. The 
Committee adopts a formal, rigorous and transparent procedure for the 
appointment of new Directors to the Board.

Succession planning
The Board comprises two Executive Directors complemented by 
Non-Executive Directors who have wide business experience and skills 
as well as a detailed understanding of the Group’s philosophy and strategy. 
It is a key responsibility of the Committee to advise the Board on succession 
planning. The Committee ensures that future changes in the Board’s 
membership are anticipated and properly managed, and that in the event 
of unforeseen changes, management and oversight of the Group’s business 
and long-term strategy will not be disrupted. The Committee also addresses 
continuity in, and development of, the Executive Team below Board level.

All aspects of diversity are considered at every level of recruitment. All 
appointments to the Board are made on merit. The Committee seeks a 
Board composition with the right balance of skills and diversity to meet the 
demands of the business. The Board does not consider that quotas are 
appropriate for its representation and has therefore chosen not to set targets.

During the year, the Committee considered the performance of the Chief 
Executive Officer and the Chief Financial Officer. 

Ian Krieger succeeded Adrian Martin as Senior Independent Director at 
the 2015 AGM.

Board performance evaluation
The Board undertook the annual evaluation of the performance of the 
Board and its Committees seeking to identify areas where performance 
and procedures might be improved. Further details are provided in the 
corporate governance section of this report.

Annual report and financial statements 2015  |  Safestore Holdings plc 

33

OverviewStrategic reportGovernanceFinancial statementsAudit Committee report

Members of the Committee
The Audit Committee (“the Committee”) comprises:

 — Ian Krieger (Chairman)

 — Keith Edelman

 — Joanne Kenrick

Adrian Martin was a member of the Committee until his retirement at 
the 2015 Annual General Meeting.

The Committee members have been selected to provide the wide range 
of financial and commercial expertise necessary to fulfil the Committee’s 
duties and responsibilities. The Board considers the Committee members’ 
financial experience to be recent and relevant for the purposes of the 
UK Corporate Governance Code. 

Role
The primary function of the Committee is to assist the Board in fulfilling 
its oversight responsibilities. This includes reviewing the financial reports 
and other financial information before publication. In addition, the Committee 
also reviews the systems of internal controls on a continuing basis, with 
respect to finance, accounting, risk management, compliance, fraud 
and audit that management and the Board have established.

The Committee has responsibility for the financial reporting processes, 
along with reviewing the roles and effectiveness of both the internal store 
assurance team and the external auditor. The ultimate responsibility for 
reviewing and approving the annual and other accounts remains with 
the Board.

The terms of reference set out that the Audit Committee will:

 — serve as an independent and objective party to monitor the quality 
and timeliness of the financial reporting process and monitor the 
internal financial control system;

 — review and appraise the effectiveness of the external auditor;

 — provide an open line of communication between the independent 

external auditor and the Board of Directors;

 — confirm and ensure the independence and objectivity of the external 
auditor (in particular, in the context of the provision of additional 
services to the Company);

 — review and ensure the effectiveness of the risk management 

processes of the Company;

 — review and monitor the effectiveness of the store assurance function, 
management’s responsiveness to any findings and recommendations, 
and consideration of the need for the introduction of an internal 
audit function;

strategic objectives. As a result, it is considered that the Board has 
fulfilled its obligations under the Code.

Safestore’s internal controls, along with its design and operating 
effectiveness, are subject to ongoing monitoring by the Audit Committee 
through reports received from management, along with those from the 
external auditor. Further details of risk management and internal control 
are set out on page 32.

Internal audit
The Audit Committee has oversight responsibilities for the store assurance 
team, which is responsible for reviewing operational and financial controls 
at store level. The Group does not have a separate internal audit function 
and the Board periodically reviews the requirement for establishing one. 
Upon the recommendation of the Audit Committee, an externally facilitated 
review of the control environment was commissioned in early 2014 for 
all aspects of financial controls and business risks. Following completion 
of this project, the Audit Committee reviewed the findings and determined 
that a separate internal audit function is not deemed necessary. It was 
agreed that a rolling programme of work will continue to be commissioned 
periodically until the Audit Committee determines that it is appropriate 
for the Group to establish an internal audit function.

Main activities of the Committee during the year
During the year the Audit Committee’s business has included the 
following items:

 — review of the financial statements and announcements relating to the 
financial performance and governance of the Group at year end and 
half year;

 — principal judgemental accounting matters affecting the Group based 
on reports from both the Group’s management and the external auditor;

 — external audit plans and reports;

 — review of the adequacy and the effectiveness of the Group’s ongoing 
risk management systems and processes, through risk and assurance 
plans and reports, including:

 — store assurance audit reports;

 — internal financial control assessments;

 — fraud and loss prevention;

 — revenue protection; and

 — risk assessment;

 — information security and business continuity;

 — whistleblower reports;

 — store assurance team effectiveness and independence;

 — external audit effectiveness, independence and re-appointment in 

 — assess potential conflicts of interest of Directors on behalf of the 

conjunction with audit tendering;

Board; and

 — anti-bribery and corruption procedures; and

 — report to the Board on how it has discharged its responsibilities.

 — specific investigations as required.

Risk management and internal control
The Board, as a whole, including the Audit Committee members, considers 
that the nature and extent of Safestore’s risk management framework 
and the risk profile is acceptable in order to achieve the Company’s 

34 

Annual report and financial statements 2015  |  Safestore Holdings plc

Governance –Financial reporting and significant 
financial judgements 
The Committee assesses whether suitable accounting policies have 
been adopted and whether management has made appropriate estimates 
and judgements. The Committee reviews accounting papers prepared 
by management which provide details on the main financial 
reporting judgements. 

The Committee also reviews reports by the external auditor on the full 
year and half year results which highlight any issues with respect to the 
work undertaken on the year-end audit and half year review.

The Committee pays particular attention to matters it considers to be 
important by virtue of their impact on the Group’s results and remuneration, 
and particularly those which involve a high level of complexity, judgement 
or estimation by management.

Property valuations – The key area of judgement that the Committee 
considered in reviewing the financial statements was the valuation of the 
investment property portfolio. Whilst this is conducted by independent 
external valuers, it is one of the key components of the financial results 
and is inherently complex and subject to a high degree of judgement. 
As well as detailed management procedures and reviews of the process, 
members of the Committee met the Group’s valuers to discuss the 
valuations, review the key judgements and discussed whether there 
were any significant disagreements with management. The Committee 
reviewed and challenged the assumptions with the valuers in order to 
agree and conclude on the appropriateness of the assumptions applied. 
The Board considered the valuation in detail at its meeting to approve 
the financial statements.

Revenue recognition – The Committee considered the risks of fraud 
and was content that there were no issues arising.

Financial statements – The Committee considered and was satisfied 
with management’s presentation of the financial statements. 

Management confirmed to the Committee that it was not aware of any 
material misstatements and the auditor confirmed that it had found no 
material misstatements during the course of its work. The Committee is 
satisfied that the judgements made by management are reasonable and 
that appropriate disclosures have been included in the accounts.

After reviewing the reports from management and following its discussions 
with the valuers and auditor, the Committee is satisfied that the financial 
statements appropriately address the critical judgements and key estimates, 
both in respect of the amounts reported and the disclosures. The Committee 
is also satisfied that the processes used for determining the value of the 
assets and liabilities have been appropriately reviewed, challenged and 
are sufficiently robust.

At the request of the Board, the Committee also considered whether 
the Annual Report and Accounts was fair, balanced and understandable 
and whether it provided the necessary information for shareholders to 
assess the Company’s performance, business model and strategy. The 
Committee is satisfied that, taken as a whole, the Annual Report and 
Accounts is fair, balanced and understandable. In reaching this conclusion, 
the Committee considered the overall review and confirmation process 
around the Annual Report and Accounts, going concern and viability.

The Committee was provided with, and commented on, a draft copy of 
the Annual Report and Accounts. In carrying out the above processes, 
key considerations included ensuring that there was consistency between 
the accounts and the narrative provided in the front half of the Annual 
Report, and that the programme of corporate reporting reviews focused 
on the balance between the reporting of weaknesses, difficulties and 
challenges, as well as successes, in an open and honest manner.

External auditor
During the year the Committee received and reviewed audit plans and 
reports from the external auditor. It is standard practice for the external 
auditor to meet privately with the Audit Committee, without any member 
of management or the Executive Directors being present, at each Audit 
Committee meeting. The Audit Committee has responsibility for making 
a recommendation on the appointment, re-appointment and removal of 
the external auditor. Following an audit tender, Deloitte LLP was appointed 
auditor for the Group in September 2014 and was re-appointed at the 
March 2015 Annual General Meeting.

Audit tendering
The Audit Committee had noted the changes to the Code, the recent 
findings of the Competition Commission and the guidance for audit 
committees issued by the Financial Reporting Council, each in the 
context of tendering for the external audit contract. The Company’s 
external audit was tendered in mid-2014 and Deloitte LLP was appointed 
as auditor in September 2014. There are no contractual obligations that 
restrict the choice of external auditor.

Effectiveness of the external audit process
To assess the effectiveness of the external audit process, the auditor is 
asked on an annual basis to articulate the steps that it has taken to ensure 
objectivity and independence, including where the auditor provides 
non-audit services. The Committee monitors the auditor’s performance, 
behaviour and effectiveness during the exercise of its duties, which 
informs the Audit Committee’s decision to recommend re-appointment 
on an annual basis.

Non-audit services
The Audit Committee’s terms of reference set out that it is responsible 
for the formal policy on the award of non-audit work to the auditor. In 
order to preserve auditor objectivity and independence, the external 
auditor is not asked to provide consulting or advisory services unless 
this is in the best interests of the Company. In the current financial year, 
Deloitte LLP provided services of £37,000. The Committee has formalised 
procedures for the approval of non-audit services which stipulate the 
services for which the auditor will not be used. The policy also stipulates 
projects where the auditor may be used subject to certain conditions 
and pre-approval requirements. A report of all audit and non-audit fees 
payable to the external auditor is provided to the Committee twice a 
year, including both actual fees for the year to date and a forecast for 
the full year, analysed by project and into pre-defined categories. It was 
determined that the nature of the work would not impact auditor objectivity 
and independence given the safeguards in place. 

This report was approved by the Audit Committee for release on 
21 January 2016 and signed on its behalf by:

I S Krieger
Chairman of the Audit Committee

Annual report and financial statements 2015  |  Safestore Holdings plc 

35

OverviewStrategic reportGovernanceFinancial statementsDirectors’ remuneration report
for the year ended 31 October 2015

Keith Edelman
Chairman of the Remuneration Committee

Annual statement
Dear shareholder
This report sets out the remuneration policy for the Directors of Safestore Holdings plc and discloses 
amounts paid to them over the course of the financial year. This is comprised of the following 
three sections:

 — this Annual statement, summarising and explaining the major decisions on, and any 

substantial changes to, Directors’ remuneration in the year;

 — the Directors’ remuneration policy, which sets out the three-year Directors’ remuneration policy for 
the Company, which became formally effective from the 2014 AGM. While disclosure of this 
part of the report is not required this year, this section has been repeated from last year in line 
with best practice; and

 — the Annual report on remuneration, which sets out the remuneration earned by the Group’s 

Directors in the year ended 31 October 2015, together with how the policy will be implemented 
in the year ending 31 October 2016.

The Annual statement and Annual report on remuneration will be subject to an advisory shareholder 
vote at the forthcoming 2016 AGM. No changes are being made to the Directors’ remuneration policy.

Performance and reward
The Company and Executive Team have performed well in the year under review. As a result, 
Executive Directors will receive annual bonus payments of 100% of salary for the year ended 
31 October 2015. 96.2% of the 2012 PSP awards vested in February 2015 based on achievement 
of three-year EPS and relative total shareholder return performance targets. It is anticipated that 
100% of the 2013 PSP awards will vest in February 2016 based on achievement of three-year EPS 
and relative total shareholder return performance targets.

Summary of key decisions in the year
The Remuneration Committee (the “Committee”) regularly reviews the senior Executive remuneration 
policy to ensure it promotes the attraction, motivation and retention of the high quality Executives 
who are key to delivering the Company’s strategy in the past and who will be key to delivering 
sustainable earnings growth and shareholder return in the future.

The Committee’s most recent conclusions are that the existing senior Executive remuneration policy 
remains appropriate and should continue to operate for FY2016. The key points to note are as follows:

 — base salary increases for Executive Directors were limited to 2.5% of salary at the normal 1 May 2015 
review date. Although not a change to the current policy, the Committee has consulted with 
major investors and representative bodies in respect of a proposal to move Frederic Vecchioli’s 
salary to a competitive market rate over time. As the vast majority of those consulted were 
supportive in respect of the proposal, Frederic’s salary will be increased to the Committee’s 
view of the “competitive market rate” on a phased approach at the 1 May 2016 and 1 May 2017 
review dates. Subsequent increases (i.e. from May 2018) are envisaged to be in line with general 
increases for other employees. The annual salary increases for Andy Jones in May 2016 and 
May 2017 are expected to be within the normal workforce range and less than 5% respectively. 
Further details are set out in the Annual report on remuneration;

 — the structure and quantum of the annual bonus continues to work well and so will remain 

unchanged for FY2016; and

 — the long-term incentive grant policy, whereby nil-cost awards are granted annually with 

vesting based on earnings per share (two-thirds) and relative total shareholder return (one-third), 
performance conditions and continued service provide a strong alignment between the senior 
Executive Team and shareholders. Grant levels and performance targets will continue to be 
reviewed in advance of each award and will reflect changes in market conditions. A two-year 
post-vesting holding period for PSP awards will be considered for the next update of our 
policy at the 2017 AGM. 

In conclusion, the Committee believes that the current remuneration policy continues to incentivise 
the delivery of strong yet sustainable financial results and the creation of shareholder value.

K G Edelman
Chairman of the Remuneration Committee
20 January 2016

36 

Annual report and financial statements 2015  |  Safestore Holdings plc

Governance –Directors’ remuneration policy

Introduction and overview
The policy has been developed taking into account the principles of the 
UK Corporate Governance Code. The Board recognises that the Directors’ 
remuneration is of legitimate concern to shareholders and is committed 
to following current best practice. The Group operates within a competitive 
environment; performance depends on the individual contributions of 
the Directors and employees and the Group believes in rewarding vision 
and innovation.

When setting Executive Directors’ remuneration, the Committee endeavours 
to ensure that all Directors are provided with appropriate performance 
related and non-performance related pay to encourage enhanced 
performance and that they are, in a fair and responsible manner, rewarded 
for their individual contributions to the success of the Group. 

The policy of the Board is to provide Executive remuneration packages 
designed to attract, motivate and retain Directors of the calibre necessary 
to maintain and improve the Group’s profitability and effectiveness and 
to reward them for enhancing shareholder value and return. To do this, 
it aims to provide a market competitive (but not excessive) package of 
pay and benefits. The Group’s general policy is to set basic salaries 
around mid-market levels and set performance pay levels which are at 
the upper quartile of market practice but with stretching goals which 
accords with the Group’s general policy of seeking to make bonuses 
self-financing wherever possible. Remuneration packages will also reflect 
the Directors’ responsibilities and contain incentives to deliver the 
Group’s objectives.

Consideration of shareholder views
The Committee considers shareholder feedback received in relation to 
the AGM each year at a meeting immediately following the AGM. This 
feedback, plus any additional feedback received during any meetings 
from time to time, is then considered as part of the Group’s annual review 
of remuneration policy. In addition, the Remuneration Committee will seek 
to engage directly with major shareholders and their representative 
bodies should any material changes be made to the remuneration policy. 
Details of votes cast for and against the resolution to approve last year’s 
remuneration report and any matters discussed with shareholders 
during the year are set out in the Annual report on remuneration.

Consideration of employment conditions elsewhere 
in the Group
The Committee considers the general basic salary increase for the 
broader UK employee population when determining the annual salary 
increases for the Executive Directors. Employees have not been consulted 
in respect of the design of the Group’s senior Executive remuneration 
policy, although the Committee will keep this under review. 

The relative increase in Chief Executive Officer pay for the year under review, 
as compared with that of the general workforce, is set out in the Annual 
report on remuneration. The Committee also considers environmental, 
social and governance issues, and risk when reviewing Executive pay 
quantum and structure.

Summary of prevailing remuneration policy

Element

Basic salary

How component supports  
corporate strategy

To attract and retain 
appropriate talent.
Reflects an individual’s 
responsibilities, experience 
and role.

Performance targets and 
recovery provisions

Not applicable.

Operation

Maximum

Normally reviewed annually on 
1 May and takes effect from 
this date.
Salaries are paid monthly.
Decisions influenced by:
–   responsibilities, abilities, 

experience and performance 
of an individual; and
–   the Group’s salary and 

pay structures and general 
workforce increases.
Salaries are benchmarked 
periodically against companies of 
a similar size and complexity.

There is no prescribed maximum 
annual basic salary increase. 
The Committee is guided by the 
general increase for the broader 
employee population but may 
decide to award a lower increase 
for Executive Directors or indeed 
exceed this to recognise, for 
example, an increase in the scale, 
scope or responsibility of the role 
and/or to take account relevant 
market movements.
Current salary levels are 
set out in the annual report 
on remuneration. 

Annual bonus

Rewards the achievement of 
a combination of financial and 
non-financial performance targets 
in line with corporate strategy over 
the one-year operating cycle.

Targets reviewed annually.
Bonus level is determined by the 
Committee after the end of the 
relevant financial year, subject to 
performance against targets set 
at the start of the year.

Maximum: 100% of salary.

Performance period: 
one year.
Performance metrics: 
EBITDA targets and 
personal objectives.
Claw-back provision 
operates.

Annual report and financial statements 2015  |  Safestore Holdings plc 

37

OverviewStrategic reportGovernanceFinancial statements 
Directors’ remuneration report continued
for the year ended 31 October 2015

Directors’ remuneration policy continued

Summary of prevailing remuneration policy continued

Element

Long-term 
incentive plan

How component supports  
corporate strategy

Incentivises Directors to achieve 
returns for shareholders over the 
long term.

Operation

Maximum

Performance Share Plan (“PSP”) 
approved by shareholders 
in 2009. Awards of nil-cost 
or conditional shares are 
made annually with vesting 
dependent on the achievement 
of performance conditions over 
the subsequent three years.
The Committee reviews the quantum 
of awards annually and monitors 
the continuing suitability of the 
performance measures.

Normal grant level: 
125% of salary.
Normal maximum:  
150% of salary.
Exceptional maximum:  
200% of salary.
Participants may benefit from 
the value of dividends paid over 
the vesting period to the extent 
that awards vest. This benefit is 
delivered in the form of cash or 
additional shares at the time that 
awards vest.

Performance targets and 
recovery provisions

Performance period: 
three years.
Majority of awards are subject 
to PBT–EPS growth targets, 
with minority subject to 
TSR performance against 
a comparator group of 
other companies.
25% of an award vests 
at threshold performance 
(0% vests below this), 
increasing to 100% pro-rata 
for maximum performance.
Claw-back provision operates.

All-employee  
Sharesave

Encourages long-term 
shareholding in the Company.

Share ownership

Further aligns Executives with 
investors, while encouraging 
employee share ownership.

Benefits

To provide insured benefits to 
support the individual and their 
family during periods of ill health, 
accidents or death.
Car allowance to facilitate 
effective travel.

Pension

Provides retirement benefits.

Non-Executive  
Directors

Notes

To provide fees reflecting time 
commitments and responsibilities 
of each role, in line with 
those provided by similarly 
sized companies.

Invitations made by the 
Committee under the approved 
Sharesave scheme. 

50% of the net of tax vested 
PSP shares required to be 
retained until the shareholding 
guideline is met.

Includes car allowance, life 
insurance, private medical 
and dental insurance. Other 
benefits may be provided 
where appropriate.

Defined contribution 
arrangements and/or salary 
supplements.

Cash fee paid on a monthly basis.
Fees are reviewed annually.

As per HMRC limits.

None.

100% of salary.

None.

At cost.

None.

Up to 20% of basic salary.

None.

No maximum.

None.

1   The Annual report on remuneration sets out how the Company is implementing the policy presented in this table.

2   Below the Board level, a lower or no annual bonus opportunity may apply and participation in the PSP is limited to the Executive Directors and certain selected senior managers. Other employees 
are eligible to participate in the Company’s Sharesave scheme. In general, these differences arise from the development of remuneration arrangements that are market competitive for the 
various categories of individuals, together with the fact that remuneration of the Executive Directors and senior Executives typically has a greater emphasis on performance related pay.

3   The choice of the performance metrics applicable to the annual bonus scheme reflects the Committee’s belief that any incentive compensation should be appropriately challenging and tied to 

both the delivery of EBITDA growth and specific individual objectives.

4   The TSR and EPS performance conditions applicable to the PSP (see Annual report on remuneration) were selected by the Remuneration Committee on the basis that they reward the delivery 
of long-term returns to shareholders and the Group’s financial growth and are consistent with the Company’s objective of delivering superior levels of long-term value to shareholders. The TSR 
performance condition is monitored on the Committee’s behalf by New Bridge Street (part of Aon plc) whilst the Group’s EPS growth is derived from the audited financial statements.

5   The Committee operates the PSP in accordance with the plan rules and the Listing Rules and the Committee, consistent with market practice, retains discretion over a number of areas relating 

to the operation and administration of the plan.

6   While PSP awards currently vest after three years subject to continued service and performance targets, the Committee will consider developments in best practice when setting future 

long-term incentive grant policies and, in particular, whether the introduction of a post-vesting holding period, in addition to the existing shareholding guidelines, is appropriate for the Company.

7   The all-employee Sharesave scheme does not have performance conditions.

8   For the avoidance of doubt, in approving this Directors’ remuneration policy, authority was given to the Company to honour any commitments entered into with current or former Directors (such 
as the payment of a pension, payment of last year’s annual bonus or the vesting/exercise of share awards granted in the past). Details of any payments to former Directors will be set out in the 
Annual report on remuneration as they arise.

38 

Annual report and financial statements 2015  |  Safestore Holdings plc

Governance –Reward scenarios
The chart below shows how the composition of each of the Executive Directors’ remuneration packages varies at different levels of performance 
under the policy set out above, as a percentage of total remuneration opportunity and as a total value:

0
0
0
£

1500

1250

1000

750

500

250

0

Notes

£766

26%

24%

50%

£391

100%

£1,141

39%

30%

31%

£312

100%

£606

26%

24%

50%

£899

39%

30%

31%

Minimum

On-target

Maximum

Minimum

On-target

Maximum

Chief Executive Officer

Chief Financial Officer

Fixed pay

Annual bonus (cash)

PSP awards

1  The minimum performance scenario comprises the fixed elements of remuneration only, including:

  — salary levels as at 1 November 2015;

  — pension, as per the prevailing policy; and

  — estimated benefits (car allowance, private medical insurance and life assurance).

2   The on-target level of bonus is taken to be 50% of the maximum bonus opportunity (100% of salary only), and the on-target level of PSP vesting is assumed to be 50% of the face value, 

assuming a normal grant level (125% of salary). These values are included in addition to the components/values of minimum remuneration.

3  Maximum assumes full bonus payout (100% of salary only) and the full face value of the PSP (125% of salary only), in addition to fixed components of remuneration.

4  No share price growth has been factored into the calculations.

Approach to recruitment and promotions
The remuneration package for a Director would be set in accordance with the terms of the Company’s prevailing approved remuneration policy at 
the time of appointment and take into account the skills and experience of the individual, the market rate for a candidate of that experience and the 
importance of securing the relevant individual.

Salary would be provided at such a level as required to attract the most appropriate candidate and may be set initially at a below mid-market level 
on the basis that it may progress towards the mid-market level once expertise and performance has been proven and sustained. The annual bonus 
potential would be limited to 100% of salary and grants under the PSP would be limited to 150% of salary (200% of salary in exceptional circumstances). 
In addition, the Committee may offer additional cash and/or share-based elements to replace deferred or incentive pay forfeited by an Executive 
leaving a previous employer. It would seek to ensure, where possible, that these awards would be consistent with awards forfeited in terms of 
vesting periods, expected value and performance conditions.

For an internal Executive Director appointment, any variable pay element awarded in respect of the prior role may be allowed to pay out according 
to its terms. In addition, any other ongoing remuneration obligations existing prior to appointment may continue.

For external and internal appointments, the Committee may agree that the Company will meet certain relocation and/or incidental expenses as appropriate.

If appropriate, the Committee may agree on a recruitment of a new Executive a notice period in excess of twelve months, but to reduce this to 
twelve months over a specified period.

Annual report and financial statements 2015  |  Safestore Holdings plc 

39

OverviewStrategic reportGovernanceFinancial statementsDirectors’ remuneration report continued
for the year ended 31 October 2015

Directors’ remuneration policy continued

Service contracts for Executive Directors
The service agreements of the Executive Directors are not fixed term and are terminable by either the Company or the Director on the following bases:

Director

F Vecchioli

A Jones

Date of current service contract

3 September 2013

29 January 2013

Notice period

Twelve months

Twelve months

At the Board’s discretion early termination of an Executive Director’s service contract can be undertaken by way of payment of salary and benefits 
in lieu of the required notice period. A summary of the main contractual terms surrounding termination is set out below:

Provision

Notice period

Termination payment

Remuneration entitlements

Change of control

Detailed terms

Twelve months

Payment in lieu of notice based on salary and specified benefits

A bonus may be payable (pro-rated where relevant) and outstanding share awards may vest (see below)

No Executive Director’s contract contains additional provisions in respect of change of control

Annual bonus may be payable with respect to the period of the financial year served, although it will be pro-rated for time and paid at the normal 
payout date. Any share-based entitlements granted to an Executive Director under the Company’s share plans will be determined based on the 
relevant plan rules. However, in certain prescribed circumstances, such as death, ill health, disability, retirement or other circumstances at the discretion of 
the Committee, “good leaver” status may be applied. For good leavers, awards will normally vest at the normal vesting date, subject to the satisfaction 
of the relevant performance conditions at that time and reduced pro-rata to reflect the proportion of the performance period actually served. However, the 
Remuneration Committee has discretion to determine that awards vest at cessation of employment.

The Board allows Executive Directors to accept appropriate outside commercial non-executive director appointments provided the aggregate commitment is 
compatible with their duties as Executive Directors. The Executive Directors concerned may retain fees paid for these services, which will be subject to 
approval by the Board. 

Non-Executive Directors
The Group’s policy is to appoint Non-Executive Directors to the Board with a breadth of skills and experience that are relevant to the Group’s business. 
Appointments are made by the Board upon the recommendations and advice from the Nomination Committee.

The Non-Executive Directors do not have service contracts but their appointments are subject to review every three years under the rotation provisions 
of the Company’s Articles of Association. They all have notice periods of three months.

Annual report on remuneration

Implementation of the remuneration policy for the year ending 31 October 2016
Basic salary
Basic salary is determined by reference to the individual’s experience, performance, responsibility and pay levels across the Group more generally. 
In addition, the Committee reviews periodically basic salary levels within similarly sized listed real estate and pan-sector companies, although the 
Committee is careful not to place excessive reliance on the use of external comparator analysis. Current basic salary levels for Executive Directors 
are presented below:

F Vecchioli

Chief Executive Officer

A Jones

Chief Financial Officer

From
1 November 2015

From
1 November 2014

£333,000

£261,375

£325,000

£255,000

Following strong individual performance in his first year in the role, Frederic Vecchioli’s salary was increased to £325,000 from the first anniversary 
of appointment and he received a 2.5% increase at the normal review date in May 2015 in line with the Group-wide salary review, bringing his current 
salary to £333,000. This remains considerably below the Committee’s view of the “competitive market rate” for the role, which the Committee now 
considers to be in the region of £400,000 and well below the salary that the previous incumbent would be receiving now had he still been in the 
role and received annual workforce-aligned increases.

40 

Annual report and financial statements 2015  |  Safestore Holdings plc

Governance –Noting that circa two years have now passed since his appointment and given his performance in the role, the Committee would now like to start to 
re-position Frederic’s salary closer to a competitive level in line with our policy. Consistent with best practice and following consultation with our major 
investors and representative bodies, a phased approach will be adopted. The Committee proposes to increase his salary from £333,000 to £375,000 
from 1 May 2016 (the normal salary review date). A further above inflationary increase will be considered for 1 May 2017, although any such increase 
will be: (i) dependent on the Remuneration Committee being satisfied in respect of both Frederic Vecchioli’s individual performance and the performance 
of the Group; and (ii) limited to result in a salary of no more than £400,000. Subsequent increases (i.e. from May 2018) are envisaged to be in line 
with general increases for other employees. In determining an appropriate level of increase, the Committee has taken into account the performance and 
experience of the individual, the market rate of the role (by careful reference to other companies of a similar size and complexity) and the impact of 
the salary increase on other elements of the remuneration package. The Committee is satisfied that the proposed changes are affordable and 
appropriate in the context of both individual and Group performance and the phasing of the increases over the next 18 months (noting that Frederic 
has already served 24 months in the role) is consistent with investor guidance.

The annual salary increases for Andy Jones in May 2016 and May 2017 are expected to be within the normal workforce range and less than 5% respectively. 
Andy’s current salary is £261,375, which includes a 2.5% workforce-aligned increase awarded from 1 May 2015.

Annual bonus
The Committee will operate an annual bonus plan for Executive Directors during FY2016 in line with that operated in FY2015. The maximum bonus 
will remain at 100% of basic salary, with measurement based upon sliding scale EBITDA and personal objectives set at the start of each financial 
year in the ratio of 80:20. In addition to this, EBITDA must be greater than the previous financial year for any bonus to be payable. We have not 
disclosed specific targets for FY2016 prospectively as they are considered to be commercially sensitive, although the Committee is satisfied that 
they will be demanding and require performance significantly better than budget for full payout and the targets will be disclosed retrospectively.

Long-term incentives 
The 2009 Performance Share Plan (“PSP”) continues to be the Group’s primary long-term incentive arrangement. Awards in relation to the year ended 
31 October 2015 will be over 125% of salary and are likely to be granted in February 2016. The 2016 PSP awards will be subject to EPS and TSR 
conditions as follows:

 — two-thirds of awards are subject to the PBT–EPS condition. 25% of this part of an award vests for PBT–EPS growth of 3% per annum with full 

vesting of this part of an award for PBT–EPS growth of 8% per annum. A sliding scale operates between these points; and

 — the remaining one-third of awards are each subject to a TSR condition based on the Group’s performance against other FTSE SmallCap companies 
(excluding investment trusts) as at the date of grant. 25% of this part of an award vests if Safestore’s TSR is at a median of the ranking of the TSRs 
of the comparator group, with full vesting of this part of an award for upper quartile performance. A sliding scale operates between these points. 
In addition to the above, no part of the TSR awards will vest unless the Committee is also satisfied that the TSR performance of the Group is 
reflective of the Group’s underlying performance.

Benefits
Taxable benefits provided will continue to include a car allowance, life insurance, private medical and dental insurance. Benefits in kind are not 
pensionable and are not taken into account when determining basic salary for performance related remuneration. 

Pension
The Group will continue to contribute 10% of basic salary for the pension arrangements of the Executive Directors.

Non-Executive Directors
The Company’s approach to Non-Executive Directors’ remuneration is set by the Board with account taken of the time and responsibility involved 
in each role, including, where applicable, the Chairmanship of Board committees. A summary of current fees is as follows:

FY2016

FY2015

% increase

Chairman

Base fee

Additional fees:

Committee Chair fees

£100,000

£35,000

£100,000

£35,000

£10,000

£10,000

Annual report and financial statements 2015  |  Safestore Holdings plc 

0%

0%

0%

41

OverviewStrategic reportGovernanceFinancial statementsDirectors’ remuneration report continued
for the year ended 31 October 2015

Annual report on remuneration continued

Directors’ remuneration
The following details set out on pages 42 to 44 of this report have been audited by Deloitte LLP.

Salary
and fees
£’000

Taxable
benefits
£’000

Bonus1
£’000

PSP awards
vesting2
£’000

Other
£’000

Pension
costs
£’000

2015

Chairman and Executive Directors
A S Lewis3
F Vecchioli

A Jones

Non-Executive Directors
A H Martin4
J L Kenrick5
K G Edelman

I Krieger

Total

Chairman and Executive Directors

2014
A S Lewis3
R S Grainger3
F Vecchioli

A Jones

Non-Executive Directors
A H Martin4
A S Lewis3
J L Kenrick5
K G Edelman

I Krieger

Total

Notes

100

329

258

687

15

35

45

45

140

827

83

17

296

248

644

39

6

2

45

41

133

777

—

23

19

42

—

—

—

—

—

42

—

—

24

19

43

—

—

—

—

—

—

43

—

333

261

594

—

—

—

—

—

—

506

896

1,402

—

—

—

—

—

594

1,402

—

—

247

194

441

—

—

—

—

—

—

—

—

376

—

376

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

100

100

—

—

—

—

—

—

441

376

100

—

33

26

59

—

—

—

—

—

59

—

—

30

25

55

—

—

—

—

—

—

55

Total
£’000

100

1,224

1,460

2,784

15

35

45

45

140

2,924

83

17

973

586

1,659

39

6

2

45

41

133

1,792

1   The performance related annual bonus is based on performance measures, as disclosed in the policy table on pages 37 and 38, 80% of which relate to adjusted EBITDA before non-recurring 
items, and 20% to an assessment of the personal performance of the Directors. The final bonus payable for the year was based on 100% (FY2014: 70%) of the adjusted EBITDA element and 
100% (FY2014: 100%) of the personal performance element. 

2   As a result of the PBT–EPS performance against the threshold and maximum targets (17.50 pence compared with threshold and maximum targets of 12.07 pence and 13.47 pence 

respectively) and TSR performance over the performance period (albeit the TSR performance period does not technically end until 31 January 2016), 100% of the PSP awards granted in 2013 
are expected to vest in early 2016 for Frederic Vecchioli and mid-2016 for Andy Jones. As such, the value of the 2013 PSP awards held by Frederic Vecchioli and Andy Jones have been 
presented above at £506,000 and £689,000 respectively, based on the expected vesting percentage and a three-month average share price to 31 October 2015 of 305.14 pence.

 The 2012 award held by Frederic Vecchioli was valued at £376,000 based on near 100% expected vesting and a three-month average share price to 31 October 2014 of 210.5 pence. 
The actual value of the award at vesting, together with dividend equivalents accrued over the vesting period was £496,000 (as detailed in the Statement of Directors’ shareholding and share 
interests below).

3   Alan Lewis succeeded Richard Grainger as Chairman upon his retirement on 31 December 2013. Alan Lewis was a Non-Executive Director prior to his appointment as Chairman. 

4  Adrian Martin stepped down from the Board on 19 March 2015. 

5  Joanne Kenrick joined the Board on 8 October 2014.

42 

Annual report and financial statements 2015  |  Safestore Holdings plc

Governance – 
Measure

CEO

CFO

Threshold

On-target

Maximum

Actual 

Payout %

As a percentage of maximum 
bonus opportunity

Performance required

Actual performance

Adjusted EBITDA before 
non-recurring items (£’m)

Personal performance

Notes

80%

20%

80%

20%

53.9

55.6

57.3

57.6

Objectives based on personal  
and business targets1

Objectives  
met in full

80%

20%

1  The personal performance objectives targeted key achievements, which included the following:

 — delivery of strategy and trading performance improvement;

 — further reductions in the Group loan-to-value, and improvements in the Group interest cover;

 — completion of the re-financing of the Group’s bank facilities to access increased tenor and lower rates;

 — development of investor relations strategy and broadening of investor base; and

 — establishment of Group risk committee, improvements to control environment, and reporting enhancements.

Scheme interests awarded during the year

F Vecchioli

A Jones

PSP share awards

Number

Basis of awards

Face value

149,219

117,080

125% of salary

£406,250

£318,750

The face value of the awards is based on a price of 272.25 pence, being the closing share price from the business day immediately preceding the 
award which was granted on 28 January 2015. The awards are contingent upon satisfying performance conditions measured over three years, as 
detailed on page 41.

Payments for loss of office
No payments for loss of office were made during the year.

Payments to past Directors
No payments were made to past Directors during the year.

Statement of Directors’ shareholding and share interests
Performance Share Plan awards

F Vecchioli

A Jones

Awards 
granted

Maximum 
award

02/02/2012

06/02/2013

04/02/2014

28/01/2015

28/06/2013

04/02/2014

28/01/2015

178,597

165,869

186,856

149,219

293,927

155,928

117,080

Awards 
vested

171,775

Awards 
lapsed

6,822

—

—

—

—

—

—

—

—

—

—

—

—

Maximum 
outstanding 
awards at 
31 October
2015

—

165,869

186,856

149,219

293,927

155,928

117,080

Market
price at
date of
vesting (p)

Normal 
vesting date

272

02/02/2015

— 06/02/2016

— 04/02/2017

— 28/01/2018

— 28/06/2016
— 04/02/2017

— 28/01/2018

Annual report and financial statements 2015  |  Safestore Holdings plc 

43

OverviewStrategic reportGovernanceFinancial statementsDirectors’ remuneration report continued
for the year ended 31 October 2015

Annual report on remuneration continued

Statement of Directors’ shareholding and share interests continued
Performance Share Plan awards continued
The PSP awards are subject to continued service over three years and the following performance targets:

2012 and 2013 PSP awards

2014 and 2015 PSP awards

EPS (two-thirds)

TSR (one-third)

25% of this part of an award vests for PBT–EPS growth 
of RPI+2% per annum with full vesting of this part of an 
award for PBT–EPS growth of RPI+6% per annum. A 
sliding scale operates between these points.

25% of this part of an award vests for PBT–EPS growth 
of RPI+3% per annum with full vesting of this part of an 
award for PBT–EPS growth of RPI+8% per annum. A 
sliding scale operates between these points. 

25% of this part of an award vests if Safestore’s 
TSR is at a median of the comparator group (FTSE 
SmallCap excluding investment trusts), with full 
vesting of this part of an award for upper quartile 
performance. A sliding scale operates between 
these points. In addition to the above, no part of the 
TSR awards will vest unless the Committee is also 
satisfied that the TSR performance of the Group is 
reflective of the Group’s underlying performance.

The 2012 PSP awards granted to Frederic Vecchioli on 2 February 2012 vested in February 2015 at 96.2% as follows:

Measure

EPS growth

Relative TSR

F Vecchioli

Directors’ shareholdings

Threshold

Maximum

Actual

Performance

% vesting

Performance

% vesting

Performance

% vesting

3% p.a.

Median

25%

8% p.a.

100%

94.27%

25% Upper quartile

100% Upper quartile

62.9%

33.3%

Awards 
granted

178,597

Awards 
lapsed

6,822

Awards 
vested

Dividend
equivalent
shares 

Total number
of shares 
at vesting 

Share
price at
date of
vesting 

Total value of
shares at vesting 

171,775

10,672

182,447

£2.72

£496,256

Ordinary shares of 1 pence each (thousands)

Beneficial

1 November 
2014

31 October 
2015

 20 January 
 2016

Shareholding 
guideline

Actual

1,451

30

400

40

25

—

20

1,548

1,548

30

400

n/a

25

—

20

30

400

n/a

25

—

20

100%

100%

1,265%

31%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

1,966

2,023

2,023

Executive Directors
F Vecchioli

A B Jones

A S Lewis
A H Martin1
K G Edelman
J L Kenrick2
I S Krieger

Notes

1 Adrian Martin stepped down from the Board on 19 March 2015.

2 Joanne Kenrick joined the Board on 8 October 2014.

44 

Annual report and financial statements 2015  |  Safestore Holdings plc

Governance – 
TSR performance graph and table
The graph below shows the value, by 31 October 2015, of £100 invested in Safestore Holdings plc over the past seven years compared with the 
value of £100 invested in the FTSE SmallCap Index and the FTSE All Share Real Estate Investment & Services Index. The other points plotted are the 
values at intervening financial year ends. These comparators have been chosen on the basis that they are the markets within which Safestore 
operates, albeit that the FTSE All Share Real Estate Investment & Services Index comprises mainly commercial property companies.

Total shareholder return

500

450

400

350

)

£

(

l

e
u
a
V

300

250

200

150

100

Source: Thomson Reuters (Datastream)

31 October
2008

31 October
2009

31 October
2010

31 October
2011

31 October
2012

31 October
2013

31 October
2014

31 October
2015

Safestore Holdings plc

FTSE All Share Real Estate Investment & Services Index

FTSE SmallCap Index

Chief Executive Officer seven-year remuneration history

Year

FY2015 

FY2014

FY2013

FY2013

FY2012

FY2011

FY2011

FY2010

FY2009

Notes

Incumbent

F Vecchioli

F Vecchioli
F Vecchioli1
P D Gowers2
P D Gowers

P D Gowers
S W Williams3
S W Williams

S W Williams

CEO 
single figure 
of total 
remuneration

Annual 
bonus payout 
against 
maximum

£1,224,000

100%

£973,000

£359,000

£910,000

£390,000

£425,000

£597,000

£607,000

£485,000

76%

70%

70%

—

59%

—

75%

—

1  Appointed Chief Executive Officer from 4 September 2013.

2  Appointed Chief Executive Officer on 1 March 2011, stepped down as Chief Executive Officer on 4 September 2013 and left the Company on 31 October 2013.

3  Stepped down as Chief Executive Officer on 28 February 2011 and left the Company on 30 April 2011.

Annual report and financial statements 2015  |  Safestore Holdings plc 

PSP vesting 
against 
maximum 
opportunity

100%

96.2%

—

—

—

—

—

—

—

45

OverviewStrategic reportGovernanceFinancial statements 
Directors’ remuneration report continued
for the year ended 31 October 2015

Annual report on remuneration continued
Percentage change in remuneration of Chief Executive Officer and employees

The table below shows the percentage change in remuneration of the Director undertaking the role of Chief Executive Officer and the Company’s 
employees as a whole between FY2015 and FY2014.

Salary

Benefits

Annual bonus

Percentage increase in  
remuneration in 2015 compared  
with remuneration in 2014

Average pay 
based on 
all employees

2%

0%

36%

CEO

2%

0%

35%

Relative importance of spend on pay
The following table shows the Company’s actual spend on pay (for all employees) relative to dividends:

Staff costs (£’m)

Dividends (£’m)

2013/2014

2014/2015

% change

17.9

12.5

19.5

17.2

8.9%

37.6%

Details of the Remuneration Committee, advisers to the Committee and their fees
The Remuneration Committee currently comprises three independent Non-Executive Directors.

Details of the Directors who were members of the Committee during the year are disclosed on page 29.

It remains the Committee’s policy that it shall be available to meet on an ad hoc basis when the needs of the Group require it. At the invitation of the 
Chairman, the Chairman of the Board, the Chief Executive Officer and HR Director may attend meetings of the Committee, except when their own 
remuneration is under consideration. No Director is involved in determining his or her own remuneration. The Company Secretary acts as the secretary 
to the Committee. The members of the Committee can, where they judge it necessary to discharge their responsibilities, obtain independent professional 
advice at the Group’s expense. The Committee’s terms of reference are published on the Group’s website at www.safestore.com and are available 
in hard copy on application to the Company Secretary.

During the year, the Committee received advice from New Bridge Street (part of Aon plc), an independent remuneration consultancy, in connection 
with remuneration matters including the provision of general guidance on market and best practice. New Bridge Street has no other connection or 
relationship with the Group and provided no other services to the Group during FY2015. Its fees for the year amounted to £26,000 (FY2014: £19,000).

Statement of voting at general meeting
At the Annual General Meeting (“AGM”) held on 19 March 2015, the Directors’ remuneration report resolutions received the following votes from shareholders:

For

Discretion

Against

Total votes cast

Votes withheld

Total votes cast (including withheld votes)

Annual statement and
Annual report on remuneration

Total number
of votes

% of
votes cast

97.01

0.01

2.98

151,568,734

1,588

4,649,229

156,219,551

5,643,763

161,863,314

46 

Annual report and financial statements 2015  |  Safestore Holdings plc

Governance – 
 
 
Directors’ report

Safestore Holdings plc is incorporated as a public limited company and 
is registered in England with the registered number 4726380. The address 
of the registered office is Brittanic House, Stirling Way, Borehamwood, 
Hertfordshire WD6 2BT, United Kingdom.

The Directors present their report and the audited consolidated financial 
statements for the year ended 31 October 2015. References to Safestore, 
the “Group”, and the “Company”, “we” or “our” are to Safestore Holdings plc, 
and its subsidiary companies where appropriate.

Strategic report
A review of the development of the Group’s business during the year, 
the principal risks and uncertainties facing the Group and its future 
prospects are included in the Chairman’s statement and the Strategic 
report, which should be read in conjunction with this report.

Results for the year and dividends
The results for the year ended 31 October 2015 are set out in the 
consolidated statement of comprehensive income on page 55.

An interim dividend of 3.00 pence (FY2014: 2.15 pence) was paid on 
14 August 2015 and this included a PID of 3.00 pence (FY2014: 2.15 pence). 
The Directors recommend a final dividend in respect of the year ended 
31 October 2015 of 6.65 pence per ordinary share (FY2014: 5.30 pence). 
The PID element of the final dividend will be 6.65 pence (FY2014: 2.65 pence). 
If authorised at the 2016 AGM, the dividend will be paid on 8 April 2016 
to members on the register on 11 March 2016.

The PID will be paid after the deduction of withholding tax at the basic 
rate (currently 20%). However, certain categories of shareholder may be 
entitled to receive payment of a gross PID if they are UK resident companies, 
UK public bodies, UK pension funds and managers of ISAs, PEPs and 
child trust funds. Information, together with the relevant forms which must 
be completed and submitted to the Company’s Registrars for shareholders 
who are eligible to receive gross PIDs, is available in the investor relations 
section of the Company’s website. The ordinary dividend is not subject 
to withholding tax.

Going concern
After making enquiries, the Directors of Safestore are confident that, on 
the basis of current financial projections and facilities available and after 
considering sensitivities, the Group has sufficient resources for its operational 
needs and to enable the Group to remain in compliance with the financial 
covenants in its bank facilities for the foreseeable future, a period of not 
less than twelve months. The Directors have assessed Safestore’s viability 
over a three-year period to October 2018. This is based on three years 
of the strategic plan, which gives greater certainty over the forecasting 
assumptions used. The viability statement is set out on page 14. 

Financial instruments
The financial risk management objectives and policies of the Group, along 
with any details of exposure to any liability and cash flow risk, are set 
out on pages 12 to 14 and notes 2 and 19 to the financial statements.

Disclosure of information under Listing Rule 9.8.4
Information on long-term incentive schemes can be found in note 22 to 
the Group financial statements. 

Post-balance sheets events
There are no reported post-balance sheet events.

Directors
Details of the Directors of the Company who served throughout the year 
ended 31 October 2015 and up to the date of the financial statements, 
and their interests in the ordinary share capital of the Company and 
details of options granted to Executive Directors under the Group’s share 
schemes, are set out in the Annual remuneration report on pages 40 to 46.

The Company’s rules governing the appointment and replacement of 
Directors are contained in its Articles of Association. Changes to the 
Articles of Association are only permitted in accordance with legislation 
and must be approved by a special resolution of shareholders. The 
Company’s Articles of Association provide that a Director may be appointed 
by an ordinary resolution of the shareholders or by the existing Directors, 
either to fill a vacancy or as an additional Director. Further information on 
the Company’s internal procedures for the appointment of Directors is given 
in the corporate governance section on pages 30 to 32.

The Company’s Articles of Association require that one-third of Directors 
retire by rotation each year and that each Director must retire at intervals of 
not more than three years. Non-Executive Directors must retire annually 
once they have been in office for a period of more than eight years.

The Board, which is responsible for the management of the business, 
may exercise all the powers of the Company subject to the provisions 
of relevant legislation and the Company’s Memorandum and Articles of 
Association. The powers of the Directors set out in the Articles of Association 
include those in relation to the issue and buyback of shares.

The Directors have (and during the year ended 31 October 2015 had) 
the benefit of the qualifying third party indemnity provision contained in 
the Company’s Articles of Association which provides a limited indemnity in 
respect of liabilities incurred as a Director or other officer of the Company.

No member of the Board had a material interest in any contract of 
significance with the Company, or any of its subsidiaries, at any time 
during the year. Directors are required to notify the Company of any conflict 
or potential conflict of interest. The Board confirms that no conflicts 
have been identified or notified to the Company during the year and, 
accordingly, the Board has not authorised any conflicts of interest as 
permitted by the Company’s Articles of Association.

Share capital
At 31 October 2015, the Company’s issued share capital comprised 
207,683,636 ordinary shares of 1 pence each. Details of movements in 
the share capital during the year are provided in note 22 of the financial 
statements. The rights and obligations attaching to the Company’s 
ordinary shares are set out in its Articles of Association.

Own shares – Employee Benefit Trust
The Employee Benefit Trust retains 924 ordinary shares (FY2014: 142,851 
ordinary shares) with a cost of £9 (FY2014: £1,429) in satisfaction of 
awards under the Group’s Long Term Incentive Plan. This represents 
less than 0.01% (FY2014: 0.07%) of the total issued share capital of 
the Company.

Purchase of own shares
The Company was granted authority at the 2015 AGM to make market 
purchases of its own ordinary shares. This authority will expire at the 
conclusion of the 2016 AGM and a resolution will be proposed to seek 
further authority. No ordinary shares were purchased under this authority 
during the year or in the period from 1 November 2015 to 20 January 2016.

Annual report and financial statements 2015  |  Safestore Holdings plc 

47

OverviewStrategic reportGovernanceFinancial statementsAnnual General Meeting
The Annual General Meeting will be held at the Company’s registered 
office at Brittanic House, Stirling Way, Borehamwood, Hertfordshire 
WD6 2BT on 23 March 2016 at 12.00 noon.

The 2016 AGM will include, as special business, resolutions dealing with 
authority to issue shares, disapplication of pre-emption rights, authority 
to purchase the Company’s own shares, authority for scrip dividend 
alternative, and authority to call a general meeting on not less than 14 days’ 
notice. The Notice of Annual General Meeting sets out details of the 
business to be considered at the AGM and contains explanatory notes 
on such business. This has been despatched to shareholders and can 
be found on our corporate website: www.safestore.com.

Shareholders are encouraged to use their vote at this year’s AGM either 
by attending the meeting in person or by completing and returning the 
Form of Proxy in accordance with the instructions set out in the form. 
Completing and returning the Form of Proxy will not prevent shareholders 
from attending and voting at the meeting.

This report was approved by the Board for release on 21 January 2016 
and signed on its behalf by:

S Ahmed
Company Secretary

Directors’ report continued

Change of control
The Group’s bank facilities agreement and US private placement note 
agreement contain provisions entitling the counterparty to terminate the 
contractual agreements in the event of a change of control of the Group. 
The Group’s share schemes contain provisions relating to the vesting 
and exercising of options in the event of a change of control of the Group.

Employment and environmental matters
Information in respect of the Group’s environmental and employment 
policies and greenhouse gas reporting are summarised in Corporate 
and social responsibility on pages 23 to 27 and are also available on the 
Group’s website. 

Amendment of the Articles of Association
The Company’s Articles of Association may only be amended by special 
resolution at a general meeting of the shareholders.

Substantial shareholdings
In accordance with the Disclosure and Transparency Rules DTR 5, the 
Company has been notified of the following disclosable interests in its 
issued ordinary shares:

BlackRock Investment Management (UK)

Legal & General Investment Management

Schroder Investment Management

Henderson Global Investors

JP Morgan Asset Management

Principal Global Investors

At 10 January 2016

Number
’000

14,630

10,800

10,205

9,477

9,372

7,744

Percentage
of current issued
share capital

7.04

5.20

4.91

4.56

4.51

3.73

All interests disclosed to the Company in accordance with the Disclosure 
and Transparency Rules DTR 5 that have occurred since 10 January 
2016 can be found at our corporate website: www.safestore.com. 

Independent auditor and disclosure of information 
to auditor
In the case of each of the persons who are Directors at the time when 
the report is approved under Section 418 of the Companies Act 2006 
the following applies:

 — so far as the Director is aware, there is no relevant audit information 

of which the Company’s auditor is unaware; and

 — the Director has taken all the steps that he ought to have taken as a 
Director in order to make himself aware of any relevant audit information 
and to establish that the Company’s auditor is aware of that information.

Independent auditor
Deloitte LLP has indicated its willingness to continue in office and a 
resolution that it be re-appointed will be proposed at the Annual 
General Meeting.

48 

Annual report and financial statements 2015  |  Safestore Holdings plc

Governance –Statement of Directors’ responsibilities

The Directors are responsible for preparing the Annual Report, the 
Directors’ remuneration report and the financial statements in 
accordance with applicable law and regulations.

Company law requires the Directors to prepare financial statements for 
each financial year. Under that law the Directors have prepared the 
Group financial statements in accordance with International Financial 
Reporting Standards (“IFRS”) as adopted by the European Union and 
the parent company financial statements in accordance with United 
Kingdom Generally Accepted Accounting Practice (United Kingdom 
Accounting Standards and applicable law). Under company law the 
Directors must not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state of affairs of the 
Group and the Company and of the profit or loss of the Group for that 
period. In preparing these financial statements, the Directors are 
required to:

 — select suitable accounting policies and then apply them consistently;

 — make judgements and accounting estimates that are reasonable 

and prudent;

 — state whether IFRS as adopted by the European Union and applicable 
UK Accounting Standards have been followed, subject to any material 
departures disclosed and explained in the Group and parent company 
financial statements respectively; and

 — prepare the financial statements on the going concern basis unless it 
is inappropriate to presume that the Company will continue in business.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of 
the Company and the Group and enable them to ensure that the financial 
statements and the Directors’ remuneration report comply with the 
Companies Act 2006 and, as regards the Group financial statements, 
Article 4 of the IAS Regulation. They are also responsible for safeguarding 
the assets of the Company and the Group and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Having taken all matters considered by the Board and brought to the 
attention of the Board during the year into account, the Directors consider 
that the Annual Report and Accounts, taken as a whole, is fair, balanced 
and understandable and provides the information necessary for shareholders 
to assess the Company’s performance, business model and strategy. 

Each of the Directors, whose names and functions are listed on page 29 
confirm that, to the best of their knowledge:

 — the Group financial statements, which have been prepared in accordance 
with IFRS as adopted by the EU, give a true and fair view of the assets, 
liabilities, financial position and profit of the Group; and

 — the Strategic report includes a fair review of the development and 

performance of the business and the position of the Group, together 
with a description of the principal risks and uncertainties that it faces.

In accordance with Section 418 of the Companies Act 2006, Directors’ 
reports shall include a statement, in the case of each Director in office 
at the date the Directors’ report is approved, that:

 — so far as the Director is aware, there is no relevant audit information 

of which the Company’s auditor is unaware; and

 — he has taken all the steps that he ought to have taken as a Director 
in order to make himself aware of any relevant audit information and 
to establish that the Company’s auditor is aware of that information.

The Annual Report on pages 1 to 91 was approved by the Board of 
Directors and authorised for issue on 21 January 2016.

By order of the Board

S Ahmed
Company Secretary

Annual report and financial statements 2015  |  Safestore Holdings plc 

49

OverviewStrategic reportGovernanceFinancial statementsIndependent auditor’s report
to the members of Safestore Holdings plc

Opinion on financial statements of 
Safestore Holdings plc
In our opinion:

 — the financial statements give a true and fair view of the state of the Group’s 
and of the parent company’s affairs as at 31 October 2015 and of 
the Group’s and the parent company’s profit for the year then ended;

 — the Group financial statements have been properly prepared in 
accordance with International Financial Reporting Standards 
(“IFRSs”) as adopted by the European Union;

 — the parent company financial statements have been properly prepared 
in accordance with United Kingdom Generally Accepted Accounting 
Practice; and

 — the financial statements have been prepared in accordance with the 
requirements of the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation.

The financial statements comprise the Consolidated Income Statement, 
the Consolidated Statement of Comprehensive Income, the Consolidated 
and Company Balance Sheets, the Consolidated Statement of Changes 
in Shareholders’ Equity, the Consolidated Cash Flow Statement and the 
related notes 1 to 30, and, in relation to the parent company, notes 1 to 14. 

The financial reporting framework that has been applied in the preparation 
of the Group financial statements is applicable law and IFRSs as adopted 
by the European Union. The financial reporting framework that has been 
applied in the preparation of the parent company financial statements is 
applicable law and United Kingdom Accounting Standards (United Kingdom 
Generally Accepted Accounting Practice).

Going concern and the Directors’ assessment of 
the principal risks that would threaten the solvency 
or liquidity of the Group
As required by the Listing Rules we have reviewed the Directors’ statement 
regarding the appropriateness of the going concern basis of accounting 
contained within note 2 to the financial statements and the Directors’ 
statement on the longer-term viability of the Group contained within the 
corporate governance statement. 

We have nothing material to add or draw attention to in relation to:

 — the Directors’ confirmation that they have carried out a robust 

assessment of the principal risks facing the Group, including those 
that would threaten its business model, future performance, 
solvency or liquidity;

 — the disclosures that describe those risks and explain how they are 

being managed or mitigated;

 — the Directors’ statement in note 2 to the financial statements about 
whether they considered it appropriate to adopt the going concern 
basis of accounting in preparing them and their identification of any 
material uncertainties to the Group’s ability to continue to do so over 
a period of at least twelve months from the date of approval of the 
financial statements; and

 — the Directors’ explanation as to how they have assessed the prospects 
of the Group, over what period they have done so and why they consider 
that period to be appropriate, and their statement as to whether they 
have a reasonable expectation that the Group will be able to continue 
in operation and meet its liabilities as they fall due over the period of 
their assessment, including any related disclosures drawing attention 
to any necessary qualifications or assumptions.

We agreed with the Directors’ adoption of the going concern basis of 
accounting and we did not identify any such material uncertainties. 
However, because not all future events or conditions can be predicted, 
this statement is not a guarantee as to the Group’s ability to continue as 
a going concern.

Independence
We are required to comply with the Financial Reporting Council’s Ethical 
Standards for Auditors and we confirm that we are independent of the 
Group and we have fulfilled our other ethical responsibilities in accordance 
with those standards. We also confirm we have not provided any of the 
prohibited non-audit services referred to in those standards.

Our assessment of risks of material misstatement
The assessed risks of material misstatement described below, which 
are the same risks as in the prior year, are those that had the greatest 
effect on our audit strategy, the allocation of resources in the audit and 
directing the efforts of the engagement team.

50 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Our assessment of risks of material misstatement continued
Risk

How the scope of our audit responded to the risk

Valuation of investment properties
Investment properties are held at a fair value of £828.6 million at 
31 October 2015. This is the most quantitatively material balance in the 
financial statements. Fair value is by its nature subjective with significant 
judgement applied to the valuation.

Property valuation is by its nature subjective with significant judgement 
applied, particularly in the self-storage market where there is market 
uncertainty due to the lower volume of transactions in comparison with 
other property markets. 

The key judgements about individual properties are capitalisation rate, 
discount rate, rental growth and stabilised occupancy levels. These 
judgements drive a cash flow model that is used as the basis of the valuation 
of each individual property. For further details of the Group’s valuation 
method and assumptions, refer to note 11 of the financial statements.

Revenue recognition
The Group recognises revenue from the provision of self-storage 
services (rental space, customer goods insurance and consumables) 
over the period that the space is occupied by the customer. Accounting 
for rental revenue leads to significant deferred income balances, resulting 
in a risk of material misstatement that deferred revenue is not calculated 
correctly, and that revenue is recorded in the incorrect period.

The accuracy of revenue also has an impact on investment property 
valuations as the historical revenue data is a key input into the 
investment property valuation model. For further details of the Group’s 
revenue recognition policy, refer to note 2 of the financial statements.

We met with the third party valuer and assessed the appropriateness of the 
valuer’s scope and whether the valuer had sufficient expertise and resource.

We obtained the source information provided by management to the 
valuer (e.g. historical revenue on a store by store basis) and tested the 
integrity of a sample of such information. 

We provided the valuations to our own internal real estate specialists, 
who are members of the Royal Institute of Chartered Surveyors. Our 
specialists performed an independent assessment of the assumptions 
that underpin the valuations, namely capitalisation rates, discount rate, 
rental growth and stabilised occupancy on a property by property basis, 
based on their knowledge of the self-storage industry and wider real 
estate market.

We confirmed with the valuer and with our internal real estate specialists 
that the Group’s valuation methodology remains appropriate, and, noting 
that the number of transactions in the self-storage market has been greater 
in the year than in prior years, assessed whether indicative rents and 
yields achieved in recent comparable transactions were consistent with 
the assumptions used in the Group’s valuations.

We tested that revenue had been recorded in the appropriate period by 
selecting a sample of revenue invoices and recalculating the revenue 
recorded in the period, and revenue deferred at the period end. We also 
tested revenue on a store by store basis by establishing expectations of 
revenue based on our understanding of annual movements in revenue 
per store, and comparing to actual revenue.

To gain assurance that revenue was being recorded appropriately in the 
financial statements, we tested a sample of transactions recorded in the 
system used by the Group to calculate revenue. We also tested the interface 
between the revenue system and the general ledger by testing that the revenue 
recorded within the revenue system reconciled with the general ledger.

The description of risks above should be read in conjunction with the significant issues considered by the Audit Committee. 

Our audit procedures relating to these matters were designed in the context of our audit of the financial statements as a whole, and not to express 
an opinion on individual accounts or disclosures. Our opinion on the financial statements is not modified with respect to any of the risks described 
above, and we do not express an opinion on these individual matters.

Annual report and financial statements 2015  |  Safestore Holdings plc 

51

OverviewStrategic reportGovernanceFinancial statementsIndependent auditor’s report continued
to the members of Safestore Holdings plc

Matters on which we are required to report 
by exception
Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in 
our opinion:

 — we have not received all the information and explanations we require 

for our audit; or

 — adequate accounting records have not been kept by the parent 

company, or returns adequate for our audit have not been received 
from branches not visited by us; or

 — the parent company financial statements are not in agreement with 

the accounting records and returns.

We have nothing to report in respect of these matters.

Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our 
opinion certain disclosures of directors’ remuneration have not been 
made or the part of the Directors’ Remuneration Report to be audited 
is not in agreement with the accounting records and returns. We have 
nothing to report arising from these matters.

Corporate Governance Statement
Under the Listing Rules we are also required to review part of the 
Corporate Governance Statement relating to the Company’s compliance 
with certain provisions of the UK Corporate Governance Code. We have 
nothing to report arising from our review.

Our duty to read other information in the Annual Report
Under International Standards on Auditing (UK and Ireland), we are 
required to report to you if, in our opinion, information in the Annual 
Report is:

 — materially inconsistent with the information in the audited financial 

statements; or

 — apparently materially incorrect based on, or materially inconsistent 

with, our knowledge of the Group acquired in the course of 
performing our audit; or

 — otherwise misleading.

In particular, we are required to consider whether we have identified any 
inconsistencies between our knowledge acquired during the audit and 
the Directors’ statement that they consider the Annual Report is fair, 
balanced and understandable and whether the Annual Report appropriately 
discloses those matters that we communicated to the Audit Committee 
which we consider should have been disclosed. We confirm that we 
have not identified any such inconsistencies or misleading statements.

Our application of materiality
We define materiality as the magnitude of misstatement in the financial 
statements that makes it probable that the economic decisions of a 
reasonably knowledgeable person would be changed or influenced. 
We use materiality both in planning the scope of our audit work and in 
evaluating the results of our work.

We determined materiality for the Group to be £8.9 million 
(FY2014 £8.2 million). The figure was determined as 2% of forecasted 
net assets. We consider net assets to be a critical financial performance 
measure for the Group on the basis that it is a key metric used by 
management, investors, analysts and lenders. 

In addition to net assets, we also consider profit before income tax, adjusted 
to exclude the gain on revaluation of investment properties and movements 
in the fair value of derivatives, to be a critical financial performance measure 
for the Group, which aligns closely with EPRA earnings. We applied a 
lower threshold of £1.8 million (FY2014: £1.6 million), which has been 
determined as 5% (FY2014: 5%) of adjusted profit before tax, for testing of 
balances impacting that measure, being Consolidated Income Statement 
balances with the exception primarily of fair value movements on investment 
property and derivatives.

We agreed with the Audit Committee that we would report to the Committee 
all audit differences in excess of £179,000 (FY2014: £164,000), as well 
as differences below that threshold that, in our view, warranted reporting 
on qualitative grounds. We also report to the Audit Committee on disclosure 
matters that we identified when assessing the overall presentation of 
the financial statements. 

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group 
and its environment, including Group-wide controls, and assessing the 
risks of material misstatement at the Group level. 

As in the prior year, we determined that there were two components 
within the Group; the United Kingdom and France operations. In addition 
to performing the Group audit procedures, which included the testing 
of the consolidation process, the Group audit team also performed the 
audit of the United Kingdom component given all United Kingdom entities 
operate from the same office with the same financial system. We instructed 
component auditors to perform the audit of the France component, and 
visited the component auditors in France to review the work performed 
by them during their audit. Our component audit work was executed at 
levels of materiality applicable to each individual component which were 
lower than Group materiality, ranging from £4.4 million to £6.8 million 
(FY2014: £3.7 million to £5.2 million). In addition, for the lower materiality 
described above, our component materialities ranged from £0.9 million 
to £1.2 million (FY2014: £0.6 million to £0.9 million).

Opinion on other matters prescribed by the 
Companies Act 2006
In our opinion:

 — the part of the Directors’ Remuneration Report to be audited has 
been properly prepared in accordance with the Companies Act 
2006; and

 — the information given in the Strategic Report and the Directors’ 

Report for the financial year for which the financial statements are 
prepared is consistent with the financial statements.

52 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Respective responsibilities of Directors and auditor
As explained more fully in the Directors’ Responsibilities Statement, the 
Directors are responsible for the preparation of the financial statements 
and for being satisfied that they give a true and fair view. Our responsibility 
is to audit and express an opinion on the financial statements in accordance 
with applicable law and International Standards on Auditing (UK and 
Ireland). We also comply with International Standard on Quality Control 
1 (UK and Ireland). Our audit methodology and tools aim to ensure that 
our quality control procedures are effective, understood and applied. 
Our quality controls and systems include our dedicated professional 
standards review team and independent partner reviews.

This report is made solely to the Company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to them in 
an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone 
other than the Company and the Company’s members as a body, for 
our audit work, for this report, or for the opinions we have formed.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures 
in the financial statements sufficient to give reasonable assurance that 
the financial statements are free from material misstatement, whether 
caused by fraud or error. This includes an assessment of: whether the 
accounting policies are appropriate to the Group’s and the parent 
company’s circumstances and have been consistently applied and 
adequately disclosed; the reasonableness of significant accounting 
estimates made by the Directors; and the overall presentation of the 
financial statements. In addition, we read all the financial and 
non-financial information in the Annual Report to identify material 
inconsistencies with the audited financial statements and to identify 
any information that is apparently materially incorrect based on, or 
materially inconsistent with, the knowledge acquired by us in the 
course of performing the audit. If we become aware of any apparent 
material misstatements or inconsistencies we consider the implications 
for our report.

Mark Beddy FCA (Senior statutory auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor
London, United Kingdom
20 January 2016

Annual report and financial statements 2015  |  Safestore Holdings plc 

53

OverviewStrategic reportGovernanceFinancial statementsConsolidated income statement
for the year ended 31 October 2015

Revenue
Cost of sales

Gross profit

Administrative expenses

Underlying EBITDA (operating profit before exceptional items, change in fair value of derivatives,  
gain/loss on investment properties, contingent rent and depreciation)

Exceptional items

Change in fair value of derivatives

Depreciation and contingent rent 

Operating profit before gain on investment properties
Gain on investment properties

Operating profit

Finance income
Finance expense

Profit before income tax
Income tax charge

Profit for the year

Earnings per share for profit attributable to the equity holders
– basic (pence)

– diluted (pence)

  The financial results for both years relate to continuing activities.

   The notes on pages 59 to 86 are an integral part of these consolidated financial statements.

Group

2015 
£’m

104.8

(32.2)

72.6

(17.3)

57.1

—

(0.3)

(1.5)

55.3

78.9

134.2

3.2
(19.2)

118.2

(9.5)

108.7

52.4

52.0

2014
£’m

97.9

(32.3)

65.6

(14.1)

53.0

(1.0)

1.2

(1.7)

51.5
24.1

75.6

4.7

(27.9)

52.4

(5.6)

46.8

23.2

23.0

Notes

3

5

11

3,6

4
4

8

10

10

54 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements –  
Consolidated statement of comprehensive income
for the year ended 31 October 2015

Profit for the year

Other comprehensive income:
Items that may be reclassified subsequently to profit or loss:

Cash flow hedges

Recycling of hedge reserve

Currency translation differences

Other comprehensive expenditure, net of tax

Total comprehensive income for the year

Group

2015 
£’m

108.7

—

—

(9.9)

(9.9)

98.8

2014
£’m

46.8

(3.3)

6.7

(8.4)

(5.0)

41.8

Annual report and financial statements 2015  |  Safestore Holdings plc 

55

OverviewStrategic reportGovernanceFinancial statementsConsolidated balance sheet
as at 31 October 2015

Group

2015
£’m

Notes

Assets

Non-current assets
Investment properties

Interests in leasehold properties

Investment properties under construction

Property, plant and equipment

Derivative financial instruments

Deferred income tax assets

Other receivables

Current assets
Inventories

Trade and other receivables

Current income tax assets

Derivative financial instruments

Cash and cash equivalents

Total assets

Current liabilities
Financial liabilities

– bank borrowings

Trade and other payables

Current income tax liabilities

Obligations under finance leases

Non-current liabilities
Financial liabilities 

– bank borrowings

– derivative financial instruments 

Deferred income tax liabilities

Obligations under finance leases

Total liabilities

Net assets

Equity
Ordinary shares

Share premium

Other reserves

Retained earnings

Total equity

11

11

11

12

19

21

15

14

15

19

16

18

17

20

18

19

21

20

22

23

23

2014
£’m

704.0

51.0

5.3

1.5

—

2.0

4.8

775.5

47.1

6.0

1.6

0.6

0.1

3.4

834.3

768.6

0.2

19.4
—
—
13.8

33.4

0.2

20.2

0.2

0.3

15.3

36.2

867.7

804.8

—

(36.5)
(0.7)
(7.2)

(44.4)

(249.5)

(1.4)
(41.9)
(39.9)

(332.7)

(377.1)

490.6

2.1

60.0

(12.8)

441.3

490.6

(5.0)

(36.7)

—

(8.0)

(49.7)

(259.6)

(4.8)

(39.7)
(43.0)

(347.1)

(396.8)

408.0

2.1

60.0

(2.9)

348.8

408.0

These financial statements were authorised for issue by the Board of Directors on 20 January 2016 and signed on its behalf by:

A Jones 
Chief Financial Officer 

F Vecchioli
Chief Executive Officer

Company registration number: 4726380

56 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Consolidated statement of changes in shareholders’ equity
for the year ended 31 October 2015

Balance at 1 November 2013

Comprehensive income
Profit for the year

Other comprehensive income
Currency translation differences

Change in fair value of hedged instruments

Recycling of hedge reserve

Total other comprehensive income

Total comprehensive income

Transactions with owners
Dividends (note 9)

Increase in share capital

Employee share options

Transactions with owners

Balance at 1 November 2014

Comprehensive income
Profit for the year

Other comprehensive income
Currency translation differences

Total other comprehensive income

Total comprehensive income

Transactions with owners
Dividends (note 9)

Employee share options

Transactions with owners

Share
capital
£’m

1.9

Share
premium
£’m

28.4

—

—

—

—

—

—

—

0.2

—

0.2

2.1

—

—

—

—

—

—

—

—

—

—

—

—

—

—

31.6

—

31.6

60.0

—

—

—

—

—

—

—

Group

Translation
reserve
£’m

5.5

—

(8.4)

—

—

(8.4)

(8.4)

—

—

—

—

(2.9)

—

(9.9)

(9.9)

(9.9)

—

—

—

Balance at 31 October 2015

2.1

60.0

(12.8)

Hedge
reserve
£’m

(3.4)

—

—

(3.3)

6.7

3.4

3.4

—

—

—

—

—

—

—

—

—

—

—

—

—

Retained
earnings
£’m

313.5

46.8

—

—

—

—

46.8

(12.5)

—

1.0

(11.5)

348.8

Total
£’m

345.9

46.8

(8.4)

(3.3)

6.7

(5.0)

41.8

(12.5)

31.8

1.0

20.3

408.0

108.7

108.7

—

—

108.7

(17.2)

1.0

(16.2)

441.3

(9.9)

(9.9)

98.8

(17.2)

1.0

(16.2)

490.6

Annual report and financial statements 2015  |  Safestore Holdings plc 

57

OverviewStrategic reportGovernanceFinancial statementsFinancial statements – 

Consolidated cash flow statement
for the year ended 31 October 2015

Cash flows from operating activities
Cash generated from operations

Interest paid

Interest received

Tax paid

Net cash inflow from operating activities

Cash flows from investing activities
Expenditure on investment properties and development properties

Proceeds in respect of Capital Goods Scheme

Purchase of property, plant and equipment

Proceeds from disposal of investment properties
Proceeds from sale of property, plant and equipment

Net cash (outflow)/inflow from investing activities

Cash flows from financing activities
Issue of share capital

Equity dividends paid

Proceeds from borrowings

Debt issuance costs

Hedge breakage payments

Finance lease principal payments

Repayment of borrowings

Net cash outflow from financing activities

Net (decrease)/increase in cash and cash equivalents
Exchange loss on cash and cash equivalents 

Cash and cash equivalents at 1 November

Cash and cash equivalents at 31 October

Group

2015 
£’m

57.8

(15.8)

—

(0.6)

41.4

(7.5)

1.6

(0.5)

1.5
—

(4.9)

—

(17.2)
—
(1.4)
(2.0)
(4.1)
(13.0)

(37.7)

(1.2)

(0.3)
15.3

13.8

2014
£’m

52.6

(19.4)

0.1

(1.9)

31.4

(6.2)

1.8

(0.3)
41.6

0.1

37.0

31.8

(12.5)

6.8

(2.1)

(4.9)

(4.9)

(82.1)

(67.9)

0.5

(1.0)

15.8

15.3

Notes

24 

9

16,25

58 

Annual report and financial statements 2015  |  Safestore Holdings plc

Notes to the financial statements
for the year ended 31 October 2015

1. General information
Safestore Holdings plc (“the Company”) and its subsidiaries (together, “the Group”) provide self-storage facilities to customers throughout the UK 
and Paris. The Company is a public limited company, which is listed on the London Stock Exchange and incorporated and domiciled in the UK. 
The address of its registered office is Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT.

2. Summary of significant accounting policies
The principal accounting policies of the Group are set out below. These policies have been consistently applied to each of the years presented, unless 
otherwise stated.

Basis of preparation
The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRS”) as adopted by 
the European Union and International Financial Reporting Interpretations Committee (“IFRIC”) interpretations. They also comply with those parts of 
the Companies Act 2006 applicable to companies reporting under IFRS.

The Group consolidated financial statements are presented in Sterling and are rounded to the nearest £0.1 million, unless otherwise stated. 
They are prepared on a going concern basis under the historical cost convention as modified by the revaluation of investment properties and the 
fair value of derivative financial instruments.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates and assumptions that affect 
the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the 
reporting period. Although these estimates are based on management’s best knowledge of the amount, event or actions, actual amounts may 
differ from those estimates.

Going concern
The Group’s viability statement is set out on page 14. In preparing the viability statement, the Directors of Safestore have assessed the viability of 
the Group over a three-year period to October 2018 and are confident that, on the basis of current financial projections and facilities available, it is 
appropriate to prepare the financial statements on a going concern basis.

Standards, amendments to standards and interpretations issued and applied
The following new standards, amendments to existing standards and interpretations issued by the International Accounting Standards Board have 
been endorsed by the EU and have been implemented by the Group for the year ended 31 October 2015: 

 — IFRS 10 

‘Consolidated Financial Statements’;

 — IFRS 11 

‘Joint Arrangements’;

 — IFRS 12 

‘Disclosures of Interests in Other Entities’;

 — IAS 19 

‘Employee Benefits’ – Amendments relating to employee contributions to defined benefit plans;

 — IAS 27 

‘Separate Financial Statements’;

 — IAS 28 

‘Investments in Associates and Joint Ventures’;

 — IAS 32 

‘Financial Instruments: Presentation’ – Amendments relating to the offsetting of financial assets and financial liabilities;

 — IAS 36 

‘Impairment of Assets’ – Amendments arising from recoverable amount disclosure for non-financial assets;

 — IAS 39 

‘Financial Instruments: Recognition and Measurement’ – Amendments relating to novation of derivatives and continuation of hedge accounting;

 — IFRIC 21 

‘Levies’;

 — Annual improvements to IFRSs 2010–2012 Cycle; and

 — Annual improvements to IFRSs 2011–2013 Cycle.

The adoption of these new standards, amendments to existing standards and interpretations has not led to any significant changes in accounting 
policies, or had a material impact on the Group’s accounts.

The following new standards, amendments to existing standards and interpretations issued by the International Accounting Standards Board have 
not been applied in preparing these consolidated financial statements, as their effective dates fall in periods beginning after 1 November 2015. The 
Group has no plan to adopt these standards earlier than the effective date:

Annual report and financial statements 2015  |  Safestore Holdings plc 

59

OverviewStrategic reportGovernanceFinancial statementsNotes to the financial statements continued
for the year ended 31 October 2015

2. Summary of significant accounting policies continued
Standards, amendments to standards and interpretations issued and applied continued
Effective for the year ending 31 October 2017:
 — IFRS 14 

‘Regulatory Deferral Accounts’;

 — IFRS 10, IFRS 12 and IAS 28  Amendments relating to investment entities: applying the consolidation exception;

 — IFRS 10 and IAS 28 

Amendments relating to the sale or contribution of assets between an investor and its associate or joint venture;

 — IFRS 11 

 — IAS 1 

Amendments relating to acquisitions of interests in joint operations;

Amendments relating to the Disclosure Initiative;

 — IAS 16 and IAS 38 

Amendments relating to clarification of acceptable methods of depreciation and amortisation;

 — IAS 16 and IAS 41 

Amendments relating to bearer plants; and

 — IAS 27 

 Amendments relating to equity method in separate financial statements; and

 — Annual improvements to IFRSs 2012–2014 Cycle.

Effective for the year ending 31 October 2019:
 — IFRS 9  

‘ Financial Instruments’ – final standard, addressing the accounting for financial assets and liabilities including 
classification and measurement, impairment, hedge accounting and own credit; and

 — IFRS 15 

‘Revenue from Contracts with Customers’.

The Directors are currently considering the potential impact arising from the future adoption of these standards and interpretations listed above.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and all its subsidiary undertakings made up to 31 October 
each year. Subsidiaries are entities controlled by the Company. Control is achieved when the Company:

 — has power of the investee;

 — is exposed, or has rights, to variable returns from its involvement with the investee; and

 — has the ability to use its power to affect its returns.

The results of subsidiaries acquired or disposed of during the year are included in the consolidated income statement from the effective date of 
acquisition or up to the effective date of disposal, as appropriate.

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used 
by the Group.

All intra-group transactions, balances and unrealised gains on transactions are eliminated on consolidation. Unrealised losses are also eliminated 
unless the transaction provides evidence of an impairment of the assets transferred. 

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Group. The consideration transferred for the acquisition 
is measured as the fair value of the assets transferred, the liabilities incurred to the former owners of the acquiree and the equity instruments issued 
by the Group. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are measured initially at their 
fair values at the date of acquisition. Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of net 
identifiable assets including intangible assets of the acquired entity at the date of acquisition. Costs attributable to an acquisition are expensed in the 
consolidated income statement under the heading “Other expenses”.

Segmental reporting
IFRS 8 ‘Operating Segments’ (“IFRS 8”) requires operating segments to be identified based upon the Group’s internal reporting to the chief operating 
decision maker (“CODM”) to make decisions about resources to be allocated to segments and to assess their performance. The CODM is the person 
or group that allocates resources to and assesses the performance of the operating segments of an entity. The Group has determined that its 
CODM is the Executive Directors. 

A business segment is a distinguishable group of assets and operations, reflected in the way that the Group manages its business, that is subject 
to risks and returns that are different from those of other business segments. The Group’s net assets, revenue and profit before tax are attributable 
to one principal activity, the provision of self-storage, in two geographical reporting segments, the United Kingdom and France. 

Segment results, assets and liabilities include items directly attributable to segments as well as those that can be allocated on a reasonable basis.

Revenue recognition
Revenue represents amounts derived from the provision of self-storage services (rental space, customer goods insurance and consumables) which 
fall within the Group’s activities provided in the normal course of business, net of discounts, VAT (where applicable) and other sales related taxes.

Rental income is recognised over the period for which the space is occupied by the customer on a time apportionment basis. No revenue is recognised 
if there are significant uncertainties regarding recovery of the consideration due. Insurance income is recognised over the period for which the 
space is occupied by the customer on a time apportionment basis. 

60 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – 2. Summary of significant accounting policies continued
Revenue recognition continued
The Group acts as principal in the provision of insurance services to its customers, and therefore revenue from insurance premiums is reported on 
a gross basis. The portion of insurance premiums on occupied space that relates to unexpired risks at the balance sheet date is reported as unearned 
premium liability in other payables. Income earned on the sales of consumable items is recognised at the point of sale.

Income for the sale of assets and consumables is recognised when the significant risks and rewards have been transferred to the buyer. For property sales 
this is generally at the point of completion. Where any aspect of consideration is conditional then the revenue associated with that conditional item is deferred.

Income from insurance claims is recognised when it is virtually certain of being received. 

Exceptional items
The Group defines exceptional items to be those that warrant, by virtue of their nature, size or frequency, separate disclosure on the face of the 
income statement where, in the opinion of the Directors, this enhances the understanding of the Group’s financial performance. 

Foreign currency translation
Functional and presentation currency
The individual financial statements for each company are measured using the currency of the primary economic environment in which it operates 
(its functional currency). For the purposes of the consolidated financial statements, the results and financial position of the Group are expressed in 
Sterling, which is the presentational currency of the Group.

Transactions and balances
Foreign currency transactions are translated into the functional currency at the rates of exchange prevailing on the dates of the transactions. At each 
balance sheet date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the balance 
sheet date. Non-monetary assets and liabilities carried at fair value that are denominated in foreign currencies are translated at the rates prevailing 
at the date when the fair value was determined. Gains and losses arising on retranslation are included in the income statement for the period, except 
for exchange differences arising on non-monetary assets and liabilities where the changes in fair value are recognised directly in equity.

On consolidation, the assets and liabilities of the Group’s overseas operations are translated into the Group’s presentational currency at exchange 
rates prevailing on the balance sheet date. Income and expense items are translated at the average exchange rates for the period. Exchange differences 
arising are classified as equity and are recognised as a separate component of equity, within the translation reserve. Such translation differences 
are recognised as income or expense in the period in which the operation is disposed of.

Borrowing costs
Borrowing costs directly attributable to the acquisition, construction or production of qualifying assets, which are assets that necessarily take a 
substantial period of time to get ready for their intended use or sale, are included within the cost of those assets, until such time as the assets are 
substantially ready for their intended use or sale. Investment income earned on the temporary investment of specific borrowings pending their 
expenditure on qualifying assets is deducted from the borrowing costs eligible for capitalisation.

All other borrowing costs are recognised in the income statement in the period in which they are incurred.

Investment properties, investment properties under construction and interests in leasehold properties
Investment properties are those properties owned by the Group that are held to earn rental income, or for capital growth, or both. Investment 
properties and investment properties under construction are initially measured at cost, including related transaction and borrowing costs. After initial 
recognition, investment properties and investment properties under construction are held at fair value based on a market valuation by professionally 
qualified external valuers at each balance sheet date.

The fair value of investment properties and investment properties under construction reflects, among other things, rental income from current leases 
and assumptions about rental income from future leases in the light of current market conditions. The fair value also reflects, on a similar basis, any cash 
outflows that could be expected in respect of the property. Some of these outflows are recognised as a liability, including finance lease liabilities in respect 
of leasehold land and buildings classified as investment properties; others, including contingent rent payments, are not recognised in the balance sheet.

Land and properties held under operating leases are classified and accounted for by the Group as investment property in accordance with IAS 40 
when the rest of the definition of an investment property is met. In such cases, the operating leases concerned are accounted for as if they were 
finance leases. For investment properties held under leases that are classified as finance leases, the properties are initially recognised at the lower 
of fair value of the property and the present value of the minimum lease payments. An equivalent amount is recognised as a finance lease liability. 
After initial recognition, leasehold properties classified as investment properties are held at fair value, and the obligation to the lessor for the buildings 
element of the leasehold is included in the balance sheet at the present value of the minimum lease payments. Depreciation is provided on the 
minimum lease payment valuation over the lease term. 

Gains or losses arising on changes in the fair values of investment properties and investment properties under construction at the balance sheet 
date are recognised in the income statement in the period in which they arise.

Gains or losses on sale of investment properties are calculated as the difference between the consideration received and fair value estimated at the 
previous balance sheet date.

If an investment property or part of an investment property becomes owner occupied, it is reclassified as property, plant and equipment, and its fair value 
at the date of reclassification becomes its cost for accounting purposes.

Annual report and financial statements 2015  |  Safestore Holdings plc 

61

OverviewStrategic reportGovernanceFinancial statements2. Summary of significant accounting policies continued
Property, plant and equipment
Property, plant and equipment not classified as investment properties or investment properties under construction is stated at historical cost 
less accumulated depreciation and any accumulated impairment loss. Historical cost comprises the purchase price and costs directly incurred 
in bringing the asset into use.

Assets’ residual values and useful lives are reviewed and, if appropriate, adjusted at each balance sheet date. If the carrying amount of an asset 
is greater than the recoverable amount then the carrying amount is written down immediately to the recoverable amount.

Depreciation is charged so as to write off the cost of an asset less estimated residual value of each asset over its expected useful life using 
the straight line method. The principal rates are as follows:

2% per annum
Owner occupied freehold buildings 
20–25% per annum
Motor vehicles 
Computer hardware and software 
15–33% per annum
Fixtures, fittings, signs and partitioning  10–15% per annum 

The gain or loss arising on the retirement or disposal of an asset is determined as the difference between the net sales proceeds and the carrying 
amount of the asset and is recognised in the income statement on disposal.

Impairment of tangible assets (excluding investment property)
At each balance sheet date, the Group reviews the carrying amounts of its tangible assets to determine whether there is any indication that those 
assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the 
extent of the impairment loss (if any). Where the asset does not generate cash flows that are independent from other assets, the Group estimates 
the recoverable amount of the cash-generating unit to which the asset belongs.

The recoverable amount is deemed to be the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future 
cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money 
and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset 
(or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised as an expense immediately.

A reversal of an impairment loss is recognised as income immediately.

Inventories
Inventories are stated at the lower of cost net realisable value. Cost comprises all costs of purchase and other costs incurred in bringing the inventories 
to their present location and condition. Cost is calculated using the weighted average method. Net realisable value represents the estimated selling 
price less directly associated costs. Provision is made for slow-moving or obsolete stock, calculated on the basis of sales trends observed in the year.

Trade and other receivables
Trade and other receivables are stated at fair value, being cost less provision for impairment where there is evidence that not all amounts will be 
recoverable. A provision for impairment of trade receivables is established when there is objective evidence that the Group will not be able to collect 
all amounts due according to the original terms of the receivables.

Significant financial difficulties of the debtor, probability that the debtor will enter bankruptcy or financial reorganisation and default or delinquency 
in payments are considered indicators that a trade receivable is impaired. The amount of the provision is the difference between the asset’s carrying 
amount and the present value of estimated future cash flows, discounted at the original effective interest rate. The carrying amount of the asset is 
reduced through the use of an allowance account and the amount of the loss is recognised in the income statement within “administrative expenses”. 
When a trade receivable is uncollectable, it is written off against the allowance account for trade receivables.

Cash and cash equivalents
Cash and cash equivalents represent only liquid assets with original maturity of 90 days or less. Bank overdrafts that cannot be offset against other 
cash balances are shown within borrowings in current liabilities on the balance sheet.

Trade and other payables
Trade and other payables are initially recognised at fair value. Subsequently they are measured at amortised cost using the effective interest rate method.

Leases
Assets held under finance leases are recognised as assets of the Group at their fair value or, if lower, at the present value of the minimum lease 
payments, each determined at the inception of the lease. The corresponding liability to the lessor is included in the balance sheet as a finance lease 
obligation. Lease payments are apportioned between finance charges and the reduction of the lease obligation so as to achieve a constant rate 
of interest on the remaining balance of the liability.

Contingent rent payable under finance leases, being the difference between the rent currently payable and the minimum lease payments when 
the lease obligation was originally calculated, is charged as an expense in the years in which it is payable.

Finance charges are charged directly against income, unless they are directly attributable to qualifying assets, in which case they are capitalised 
in accordance with the Group’s general policy on borrowing costs.

Rentals payable under operating leases are charged to income on a straight line basis over the term of the relevant lease.

62 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 20152. Summary of significant accounting policies continued
Borrowings
Interest-bearing bank loans and overdrafts are initially recorded at fair value, net of directly attributable transaction costs. Finance charges, including 
premiums payable on settlement or redemption and direct issue costs, are accounted for on an accruals basis in the income statement using the 
effective interest method and are included within the carrying amount of the instrument to the extent that they are not settled in the period in which they arise. 
Where fees are payable in relation to raising debt the costs are disclosed in the cash flow statement within financing activities. Where payments are 
made to exit or modify derivative financial instruments, these costs are disclosed in the cash flow statement within financing activities. 

Where existing borrowings are replaced by others from the same lenders on substantially different terms, or the terms of existing borrowing are 
substantially modified, such an exchange or modification is treated as a de-recognition of the original borrowings and the recognition of new borrowings, 
and the difference in the respective carrying amounts, including issuance costs, is recognised in the income statement. Otherwise, issuance costs 
incurred on re-financing are offset against the carrying value of borrowings. 

Financial instruments
The Group uses derivative financial instruments such as interest rate swaps, cross currency swaps and foreign exchange swaps, to hedge risks 
associated with fluctuations on borrowings and foreign operations transactions. Such derivatives are initially recognised and measured at fair value 
on the date a derivative contract is entered into and subsequently re-measured at fair value at each reporting date. The gain or loss on re-measurement 
is taken to finance expense in the income statement except where the derivative is designated as an effective cash flow hedging instrument. Interest 
costs for the period relating to derivative financial instruments, which economically hedge borrowings, are recognised within interest payable on 
bank loans and overdraft. Other fair value movements on derivative financial instruments are recognised within fair value movement of derivatives. 
Designation as part of an effective hedge relationship occurs at inception of a hedge relationship.

(a) Financial assets
Financial assets are classified as financial assets at fair value through profit or loss or loans or receivables as appropriate. The Group determines the 
classification of its assets at initial recognition. 

Financial assets are derecognised only when the contractual right to the cash flows from the financial asset expire or the Group transfers substantially 
all risks and rewards of ownership. Financial assets consist of loans and receivables and derivatives.

Financial assets recognised as trade and other receivables are classified as loans and receivables. They are recognised initially at fair value and subsequently 
measured at amortised cost less provision for impairment.

Cash and cash equivalents are also classified as loans and receivables. They are subsequently measured at amortised cost. Cash and cash equivalents 
includes cash in hand, deposits at call with banks and other short-term highly liquid investments with original maturities of three months or less.

At each balance sheet date the Group assesses whether there is objective evidence that a financial asset or group of assets is impaired. If there is 
objective evidence the asset is impaired, the amount of the loss is measured as the difference between the asset’s carrying amount and the present 
value of estimated future cash flows discounted at the financial asset’s original effective interest rate. The carrying amount of the asset is reduced 
through use of an allowance account. The amount of the loss is recognised in the income statement.

(b) Financial liabilities
Liabilities within the scope of IAS 39 are classified as financial liabilities at fair value through the profit or loss or other liabilities, as appropriate.

A financial liability is derecognised when the obligation under the liability is discharged or cancelled or expires. All loans and borrowings are classified as 
other liabilities. Initial recognition is at fair value and subsequently at amortised cost. After initial recognition, interest-bearing loans and borrowings 
are subsequently measured at amortised cost using the effective interest method.

Financial liabilities included within trade and other payables are recognised initially at fair value and subsequently at amortised cost. The fair value of 
a non-interest bearing liability is its discounted repayment amount. If the due date of the liability is less than one year, discounting is omitted.

For the purpose of hedge accounting, hedges are classified as cash flow hedges when hedging exposure to variability in cash flows that is either attributable 
to a particular risk associated with a recognised asset or liability or a forecast transaction. 

Changes in the fair value of derivative financial instruments that are designated as effective hedges of future cash flows are recognised directly in 
equity and the ineffective portion is recognised immediately in the income statement. If the cash flow hedge of a firm commitment or forecast transaction 
results in the recognition of an asset or a liability, then, at the time the non-financial asset or liability is recognised, the associated gains or losses on 
the derivative that had previously been recognised in equity are included in the initial measurement of the asset or liability. For hedges that do not 
result in the recognition of an asset or a liability, amounts deferred in equity are recognised in the income statement in the same period in which the 
hedged item affects net profit or loss.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised or no longer qualifies for hedge accounting. 
At that time, any cumulative gain or loss on the hedging instrument recognised in equity is retained in equity until the forecast transaction occurs. If 
a hedged transaction is no longer expected to occur, the net cumulative gain or loss recognised in equity is transferred to the income statement for 
the period.

Annual report and financial statements 2015  |  Safestore Holdings plc 

63

OverviewStrategic reportGovernanceFinancial statements2. Summary of significant accounting policies continued
Taxation including deferred tax
The tax credit represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because 
it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. 
The Group’s liability for current tax is calculated using tax rates for that period that have been enacted or substantively enacted by the balance 
sheet date.

Deferred tax is provided on items that may become taxable at a later date, on the difference between the balance sheet value and the tax base 
value, on an undiscounted basis. The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent 
that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Employee benefit costs
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due. Payments made to state-managed retirement 
benefit schemes are dealt with as payments to defined contribution schemes where the Group’s obligations under the schemes are equivalent to 
those arising in a defined contribution retirement benefit scheme.

Share capital
Ordinary shares are classified as equity.

Costs directly attributable to the issue of new ordinary shares are shown in equity as a deduction, net of tax, from the proceeds.

Share-based payments
Share-based incentives are provided to all employees under the Group’s bonus share plan, Performance Share Plan and employee Sharesave schemes. 
The Group recognises a compensation cost in respect of these schemes that is based on the fair value of the awards, measured using Black-Scholes, 
Binomial and Monte Carlo valuation methodologies. For equity-settled schemes, the fair value is determined at the date of grant and is not subsequently 
re-measured unless the conditions on which the award was granted are modified. For cash-settled schemes, the fair value is determined at the 
date of grant and is re-measured at each balance sheet date until the liability is settled. Generally, the compensation cost is recognised on a straight 
line basis over the vesting period. Adjustments are made to reflect expected and actual forfeitures during the vesting period due to the failure to 
satisfy service conditions or non-market performance conditions.

Critical accounting judgements and key sources of estimation uncertainty
Critical judgements in applying the Group’s accounting policies
The preparation of consolidated financial statements under IFRS requires management to make estimates and assumptions that may affect the 
application of accounting policies and the reported amounts of assets and liabilities, income and expenses. Actual outcomes may therefore differ 
from these estimates and assumptions. The estimates and assumptions that have significant risk of causing a material adjustment to the carrying 
amounts of assets and liabilities within the next financial year are discussed below.

a) Estimate of fair value of investment properties and investment property under construction
The Group values its self-storage centres using a discounted cash flow methodology which is based on projections of net operating income. 
Principal assumptions and management’s underlying estimation of the fair value of those relate to: stabilised occupancy levels; expected future 
growth in storage rental income and operating costs; maintenance requirements; capitalisation rate; and discount rates. A more detailed explanation 
of the background and methodology adopted in the valuation of the investment properties is set out in note 11 to the financial statements.

b) Recognition of deferred tax assets 
Deferred tax assets are recognised to the extent that it is probable that taxable profits will be available against which available losses and timing 
differences can be utilised as set out in note 21.

The carrying value for deferred tax assets is reviewed at each balance sheet date. 

Financial risk management
Financial risk management is an integral part of the way the Group is managed. In the course of its business, the Group is exposed primarily to foreign 
exchange risk, interest rate risk, liquidity risk and credit risk. The overall aim of the Group’s financial risk management policies is to minimise potential 
adverse effects on financial performance and net asset values (“NAV”). The Group manages the financial risks within policies and operating parameters 
approved by the Board of Directors and does not enter into speculative transactions. Treasury activities are managed centrally under a framework 
of policies and procedures approved and monitored by the Board. These objectives are to protect the assets of the Group and to identify and then 
manage financial risk. In applying these policies, the Group will utilise derivative instruments, but only for risk management purposes.

The principal financial risks facing the Group are described below.

Interest rate risk
The Group finances its operations through a mixture of retained profits, issued share capital and bank borrowings. The Group borrows in Sterling, 
Euros and US Dollars at floating rates and, where necessary, uses interest rate swaps to convert these to fixed rates (see note 19) to generate the 
preferred interest rate profile and to manage its exposure to interest rate fluctuations. A 1% change in interest rates would have a £1.4 million 
(FY2014: £1.5 million) impact on net interest. This sensitivity impact has been prepared by determining average floating interest rates and flexing 
these against average floating rate deposits and borrowings by major currency area over the course of the year.

64 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 20152. Summary of significant accounting policies continued
Financial risk management continued
Liquidity risk
The Group’s policy on liquidity risk is to ensure that sufficient cash is available to fund ongoing operations without the need to carry significant net 
debt over the medium term. The Group’s principal borrowing facilities are provided by a Group of core relationship banks in the form of term loans 
and overdrafts. The quantum of committed borrowing facilities available to the Group is reviewed regularly and is designed to exceed forecast peak 
gross debt levels. Further details of the Group’s borrowing facilities, including the repayment profile of existing borrowings and the amount of undrawn 
committed borrowing facilities, are set out in note 18.

Credit risk
Credit risk arises on financial instruments such as trade and other receivables and short-term bank deposits. Policies and procedures exist to 
ensure that customers have an appropriate credit history and account customers are given credit limits that are monitored. Short-term bank deposits 
are executed only with A-rated or above authorised counterparties based on ratings issued by the major rating agencies. Counterparty exposure 
positions are monitored regularly so that credit exposures to any one counterparty are within predetermined limits. Overall, the Group considers 
that it is not exposed to a significant amount of credit risk. The amount of trade receivables outstanding at the year end does not represent the maximum 
exposure to operational credit risk due to the normal patterns of supply and payment over the course of a year. Based on management information 
collected as at month ends the maximum level of net trade receivables at any one point during the year was £10.2 million (FY2014: £10.1 million).

Foreign exchange risk
The Group operates internationally and is exposed to foreign exchange risk in respect of the Euro and the US Dollar. Foreign exchange risk arises 
from future commercial transactions, recognised assets and liabilities and net investments in foreign operations. 

The Group has investments in foreign operations in France, whose net assets are exposed to foreign currency translation risk. Currency exposure 
arising from the net assets of the Group’s foreign operations is managed primarily through borrowings denominated in the relevant foreign currencies.

At 31 October 2015, if Sterling had weakened by 10% against the Euro with all other variables held constant, post-tax profit for the year would have 
been £0.2 million higher (FY2014: £0.9 million lower), as a result of foreign exchange gains and losses on translation of Euro-denominated receivables. 
Equity would have been £12.0 million higher (FY2014: £10.3 million higher), arising primarily on translation of Euro-denominated net assets held by 
subsidiary companies with a Euro functional currency.

The Group is not exposed to significant transaction foreign exchange risk as purchases are invoiced in either Sterling or Euros.

The Group holds US Dollar-denominated loan notes totalling $112.9 million and as such is exposed to foreign exchange risk on these notes. 
The foreign exchange risk relating to the notes has been fully hedged at 31 October 2015.

Capital risk
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide returns for 
shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, 
issue new shares or sell assets to reduce debt. Being a Real Estate Investment Trust (“REIT”), the Group is required to distribute as a dividend a 
minimum of 90% of its property rental income to shareholders. This is factored into the Group’s capital risk management.

Consistent with others in the industry, the Group monitors capital on the basis of the gearing ratio. This ratio is calculated as net debt divided by 
total capital. Net debt is calculated as total borrowings (including “current and non-current borrowings” as shown in the consolidated balance sheet) 
less cash and cash equivalents. Total capital is calculated as equity as shown in the consolidated balance sheet plus net debt.

The gearing ratios at 31 October 2015 and 2014 were as follows:

Total borrowings (excluding derivatives)

Less: cash and cash equivalents (note 16)

Net debt

Total equity

Total capital

Gearing ratio

2015
£’m

296.6

(13.8)

282.8

490.6

773.4

37%

2014
£’m

315.6

(15.3)

300.3

408.0

708.3

42%

The Group considers that a loan-to-value (“LTV”) ratio, defined as gross debt (excluding finance leases) as a proportion of the valuation of investment 
properties and investment properties under construction (excluding finance leases), of between 30% and 40% represents an appropriate 
medium-term capital structure objective. The Group’s LTV ratio was 32% at 31 October 2015 (FY2014: 37%). 

The Group has complied with all of the covenants on its banking facilities during the year.

Annual report and financial statements 2015  |  Safestore Holdings plc 

65

OverviewStrategic reportGovernanceFinancial statements3. Segmental analysis 
The segmental information presented has been prepared in accordance with the requirements of IFRS 8. The Group’s revenue, profit before income 
tax and net assets are attributable to one activity: the provision of self-storage accommodation and related services. Segmental information is 
presented in respect of the Group’s geographical segments. This is based on the Group’s management and internal reporting structure.

Safestore is organised and managed in two operating segments, based on geographical areas, being the United Kingdom and France.

The chief operating decision maker, being the Executive Directors, identified in accordance with the requirements of IFRS 8, assesses the performance 
of the operating segments on the basis of adjusted EBITDA.

The operating profits and assets include items directly attributable to a segment as well as those that can be allocated on a reasonable basis.

Year ended 31 October 2015

Continuing operations
Revenue

EBITDA before exceptional items, change in fair values of derivatives, gain on investment properties, 
depreciation and contingent rent 

Exceptional items

Change in fair value of derivative

Contingent rent and depreciation

Operating profit before gain on investment properties
Gain on investment properties

Operating profit
Net finance expense

Profit before tax

Total assets 

Year ended 31 October 2014

Continuing operations
Revenue

EBITDA before exceptional items, change in fair values of derivatives, gain on investment properties, 
depreciation and contingent rent 

Exceptional items

Change in fair value of derivative

Contingent rent and depreciation

Operating profit before gain on investment properties
Gain on investment properties

Operating profit
Net finance expense 

Profit before tax

Total assets 

UK
£’m

France
£’m

Group
£’m

79.9

24.9

104.8

40.6

—

—

(0.9)

39.7

64.9

104.6

(13.6)

91.0

668.5

UK
£’m

71.8

36.7

(1.0)

—

(1.1)

34.6

21.6

56.2

(18.8)

37.4

603.6

16.5

—

(0.3)

(0.6)

15.6

14.0

29.6

(2.4)

27.2

199.2

France
£’m

26.1

16.3

—

1.2

(0.6)

16.9

2.5

19.4

(4.4)

15.0

201.2

57.1

—

(0.3)

(1.5)

55.3

78.9

134.2

(16.0)

118.2

867.7

Group
£’m

97.9

53.0

(1.0)

1.2

(1.7)

51.5

24.1

75.6

(23.2)

52.4

804.8

Inter-segment transactions are entered into under the normal commercial terms and conditions that would also be available to unrelated third parties. 
There is no material impact from inter-segment transactions on the Group’s results.

66 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 20154. Finance income and costs

Finance costs
Interest payable on bank loans and overdraft

Amortisation of debt issuance costs on bank loan

Underlying finance charges

Interest on obligations under finance leases

Fair value movement of derivatives

Recycling of hedge reserve

Net exchange losses

Exceptional finance expense

Total finance cost

Finance income
Fair value movement of derivatives 

Unwinding of discount on Capital Goods Scheme (“CGS”) receivable

Total finance income

Net finance costs

2015 
£’m

(11.2)

(0.2)

(11.4)

(3.8)

(1.2)

—

(2.8)

—

2014
£’m

(13.6)

(0.1)

(13.7)

(4.2)

(0.8)

(3.4)

(3.7)

(2.1)

(19.2)

(27.9)

3.1

0.1

3.2

4.5

0.2

4.7

(16.0)

(23.2)

Included within interest payable of £11.2 million (FY2014: £13.6 million) is £1.1 million (FY2014: £1.3 million) of interest relating to derivative financial 
instruments that are economically hedging the Group’s borrowings. The total change in fair value of derivatives reported within net finance costs 
for the year is a net gain of £1.9 million (FY2014: £3.7 million).

In the prior year, exceptional finance costs of £2.1 million were incurred in respect of the Group’s debt re-financing in January 2014.

5. Exceptional items

Restructuring costs

Other exceptional items

Total exceptional costs

2015 
£’m

—

—

—

2014
£’m

(0.8)

(0.2)

(1.0)

There were no exceptional items in the current year. Restructuring costs of £0.8 million were incurred in the prior year, primarily in respect of organisational 
changes during the year, which were a fundamental element of the business’ strategy.

6. Operating profit 
The following items have been charged/(credited) in arriving at operating profit:

Staff costs 

Inventories:

– cost of inventories recognised as an expense (included in cost of sales) 

Depreciation on property, plant and equipment:

– owned assets 

Gain on investment properties 

Contingent rent payable under finance leases
Repairs and maintenance expenditure on investment properties

Trade receivables impairment

Annual report and financial statements 2015  |  Safestore Holdings plc 

Notes

26

14

12

11

15

2015 
£’m

19.5

0.8

0.4

(78.9)

1.1

2.7

0.3

2014
£’m

17.9

0.8

0.5

(24.1)

1.2
2.4

0.5

67

OverviewStrategic reportGovernanceFinancial statements7. Fees paid to auditor
During the year, the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditor at costs detailed below:

Audit services
Fees payable to the Company’s auditor and its associates for the audit of the parent company and consolidated 
financial statements

Fees payable to the Company’s auditor and its associates for the audit of the Company’s subsidiaries pursuant to legislation

Total audit fees

Fees for other services
Tax services

Transaction services

Total

2015 
£’m

2014
£’m

0.1

0.1

0.2

—

—

0.2

0.1

0.1

0.2

—

0.4

0.6

Non-audit services for 2014 relate wholly to advice in respect of property transactions, paid to the Company’s current auditor, Deloitte LLP, prior to 
appointment as auditor.

8. Income tax charge
Analysis of tax charge in the year:

Current tax:

– UK corporation tax 

– tax in respect of overseas subsidiaries 

Deferred tax:

– current year

– adjustment in respect of prior year

Tax charge

Note

21

2015 
£’m

(0.2)

(1.4)

(1.6)

(7.7)

(0.2)

(7.9)

(9.5)

2014
£’m

—

(0.9)

(0.9)

(3.6)

(1.1)

(4.7)

(5.6)

Reconciliation of income tax charge
The tax for the period is lower (FY2014: lower) than the standard effective rate of corporation tax in the UK for the year ended 31 October 2015 of 
20.4% (FY2014: 21.8%). The differences are explained below:

Profit before tax

Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 20.4% (FY2014: 21.8%)

Effect of:

– permanent differences

– profits from the tax exempt business

– difference from overseas tax rates

– adjustments in respect of prior years

Tax charge

2015 
£’m

118.2

24.1

0.2

(18.5)

3.5

0.2

9.5

2014
£’m

52.4

11.4

(0.5)

(8.1)

1.7

1.1

5.6

The Group is a REIT. As a result the Group is exempt from UK corporation tax on the profits and gains from its qualifying rental business in the UK 
provided that it meets certain conditions. Non-qualifying profits and gains of the Group remain subject to corporation tax as normal. The Group monitors 
its compliance with the REIT conditions. There have been no breaches of the conditions to date. The main rate of corporation tax in the UK reduced 
from 23% to 21% with effect from 1 April 2014 and to 20% from 1 April 2015. Accordingly the Group’s results for this accounting period are taxed 
at an effective rate of 20.4%. Due to the Group’s REIT status there will be no deferred taxation impact in respect of the changes in taxation rates.

68 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 20159. Dividends per share 
The dividend paid in 2015 was £17.2 million (8.30 pence per share) (FY2014: £12.5 million (6.05 pence per share)). A final dividend in respect of the year 
ended 31 October 2015 of 6.65 pence (FY2014: 5.30 pence) per share, amounting to a total final dividend of £13.8 million (FY2014: £11.0 million), is to be 
proposed at the AGM on 23 March 2016. The ex-dividend date will be 10 March 2016 and the record date will be 11 March 2016 with an intended payment 
date of 8 April 2016. The final dividend has not been included as a liability at 31 October 2015.

The PID element of the final dividend is 6.65 pence (FY2014: 2.65 pence), making the PID payable for the year 9.65 pence (FY2014: 4.80 pence) per share.

10. Earnings per share 
Basic earnings per share is calculated by dividing the profit/(loss) attributable to equity holders of the Company by the weighted average number of 
ordinary shares in issue during the year excluding ordinary shares held as treasury shares. Diluted earnings per share is calculated by adjusting the 
weighted average number of ordinary shares to assume conversion of all dilutive potential shares. The Company has one category of dilutive potential 
ordinary shares: share options. For the share options, a calculation is performed to determine the number of shares that could have been acquired 
at fair value (determined as the average annual market price of the Company’s shares) based on the monetary value of the subscription rights attached 
to the outstanding share options. The number of shares calculated as above is compared with the number of shares that would have been issued 
assuming the exercise of the share options.

Basic 

Dilutive securities

Diluted

Year ended 31 October 2015

Year ended 31 October 2014

Earnings 
£’m

108.7

—

108.7

Shares 
million

207.5

1.6

209.1

Pence 
per share

Earnings 
£’m

52.4

(0.4)

52.0

46.8

—

46.8

Shares 
million

202.1

1.5

203.6

Pence 
per share

23.2

(0.2)

23.0

Adjusted earnings per share
Adjusted earnings per share represents profit after tax adjusted for the valuation movement on investment properties, exceptional items, change in 
fair value of derivatives and the associated tax thereon. The Directors consider that these alternative measures provide useful information on the 
performance of the Group. 

EPRA earnings and earnings per share before non-recurring items, movements on revaluations of investment properties and changes in the fair value 
of derivatives have been disclosed to give a clearer understanding of the Group’s underlying trading performance.

Year ended 31 October 2015

Year ended 31 October 2014

Earnings 
£’m

46.8

Shares 
million

202.1

Pence 
per share

23.2

Basic 

Adjustments:

Gain on investment properties

Exceptional operating items

Exceptional finance costs

Unwinding of discount on CGS receivable

Net exchange losses

Change in fair value of derivatives and recycling 
of hedge reserve

Tax on adjustments

Adjusted

EPRA adjusted:

Depreciation of leasehold properties

Tax on leasehold depreciation adjustment

EPRA basic

Adjustment for underlying deferred tax

Adjusted cash tax earnings1

Earnings 
£’m

108.7

Shares 
million

207.5

(78.9)

—

—

(0.1)

2.8

(1.6)

5.7

36.6

(4.1)

0.8

33.3

1.2

34.5

—

—

—

—

—

—

—

207.5

—

—

207.5

—

207.5

Pence 
per share

52.4

(38.0)

—

—

—

1.3

(0.8)

2.7

17.6

(2.0)

0.4

16.0

0.6

16.6

(24.1)

1.0

2.1

(0.2)

3.7

(1.5)

1.4

29.2

(4.9)

0.9

25.2

2.1

27.3

—

—

—

—

—

—

—

202.1

—

—

202.1

—

202.1

1   Adjusted cash tax earnings is defined as profit or loss for the year before exceptional items, change in fair value of derivatives, gain/loss on investment properties (adjusted for leasehold 

depreciation), discount unwind on the CGS receivable and the associated tax impacts, as well as exceptional tax items and deferred tax charges.

Annual report and financial statements 2015  |  Safestore Holdings plc 

(12.0)

0.5

1.0

(0.1)

1.8

(0.7)

0.7

14.4

(2.4)

0.5

12.5

1.0

13.5

69

OverviewStrategic reportGovernanceFinancial statements10. Earnings per share continued
Adjusted earnings per share continued
Gain on investment properties includes depreciation on leasehold properties of £4.1 million (FY2014: £4.9 million) and the related tax thereon of 
£0.8 million (FY2014: £0.9 million). As an industry standard measure, EPRA earnings is presented. EPRA earnings of £33.3 million (FY2014: £25.2 million) 
and EPRA earnings per share of 16.0 pence (FY2014: 12.5 pence) are calculated after further adjusting for these items.

EPRA adjusted income statement (non-statutory)

Revenue
Operating expenses (excluding depreciation and contingent rent)

EBITDA before contingent rent 
Depreciation and contingent rent

Operating profit before depreciation on leasehold properties
Depreciation on leasehold properties

Operating profit
Net financing costs 

Profit before income tax
Income tax 

Profit for the year (“EPRA earnings”)

Adjusted EPRA earnings per share

Final dividend per share

2015 
£’m

104.8

(47.7)

57.1

(1.5)

55.6

(4.1)

51.5

(15.2)

36.3

(3.0)

33.3

2014 
£’m

97.9

(44.9)

53.0

(1.7)

51.3

(4.9)

46.4

(17.9)

28.5

(3.3)

25.2

16.0 pence

12.5 pence

6.65 pence

5.3 pence

Movement
%

7.0

(6.2)

7.7

11.8

8.4

16.3

11.0

15.1

27.4

9.1

32.1

28.0

25.5

11. Investment properties, investment properties under construction and interests in leasehold properties

As at 1 November 2014

Additions

Disposals

Purchase of freehold

Revaluations

Depreciation

Exchange movements

As at 31 October 2015

As at 1 November 2013

Additions

Disposals

Purchase of freehold

Revaluations
Depreciation

Exchange movements

As at 31 October 2014

Investment 
property 
£’m

Interests in
leasehold
properties 
£’m

Investment
property
under 
construction
£’m

Total
investment 
properties 
£’m

704.0

5.5

(1.5)

1.8

83.1

—

(17.4)

775.5

51.0

7.1

(4.9)

(0.7)

—

(4.1)

(1.3)

47.1

5.3

0.8

—

—

(0.1)

—

—

6.0

760.3

13.4

(6.4)

1.1

83.0

(4.1)

(18.7)

828.6

Investment 
property 
£’m

Interests in
leasehold
properties 
£’m

Investment
property
under 
construction
£’m

Total
investment 
properties 
£’m

724.6

3.4

(41.6)

2.9

29.3
—

(14.6)

704.0

55.7

3.2

(1.5)

(0.3)

—
(4.9)

(1.2)

51.0

5.6

—

—

—

(0.3)
—

—

5.3

785.9

6.6

(43.1)

2.6

29.0
(4.9)

(15.8)

760.3

70 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 201511. Investment properties, investment properties under construction and interests in leasehold 
properties continued
The gain on investment properties comprises:

Revaluations 

Depreciation

Freehold stores
As at 1 November 2014

Movement in year

As at 31 October 2015

Leasehold stores
As at 1 November 2014

Movement in year

As at 31 October 2015

All stores
As at 1 November 2014

Movement in year

As at 31 October 2015

2015 
£’m

83.0

(4.1)

78.9

2014
£’m

29.0

(4.9)

24.1

Cost 
£’m

Valuation 
£’m

Revaluation 
on cost 
£’m

358.8

5.7

364.5

75.5

(0.9)

74.6

434.3

4.8

439.1

566.8

61.8

628.6

137.2

9.7

146.9

704.0

71.5

775.5

208.0

56.1

264.1

61.7

10.6

72.3

269.7

66.7

336.4

The valuation of £775.5 million (FY2014: £704.0 million) excludes £0.6 million in respect of owner occupied property, which is included within property, 
plant and equipment. Rental income earned from investment properties for the year ended 31 October 2015 was £86.0 million (FY2014: £80.6 million).

The Group has classified the investment property and investment property under construction, held at fair value, within Level 3 of the fair value hierarchy. 
There were no transfers to or from Level 3 during the year.

The freehold and leasehold investment properties have been valued as at 31 October 2015 by external valuers, Cushman & Wakefield LLP (“C&W”). 
The valuation has been carried out in accordance with the current UK edition of the RICS Valuation – Professional Standards, published by the Royal 
Institution of Chartered Surveyors (“the Red Book”). The valuation of each of the investment properties has been prepared on the basis of fair value 
as a fully equipped operational entity, having regard to trading potential. One non-trading property was valued on the basis of fair value. The valuation 
has been provided for accounts purposes and, as such, is a Regulated Purpose Valuation as defined in the Red Book. In compliance with the 
disclosure requirements of the Red Book, C&W has confirmed that:

 — of the members of the RICS who have been the signatories to the valuations provided to the Group for the same purposes as this valuation, one 

has done so since October 2006 and the other has done so since October 2014;

 — C&W has been carrying out regular valuations for the same purpose as this valuation on behalf of the Group since October 2006;

 — C&W does not provide other significant professional or agency services to the Group;

 — in relation to the preceding financial year of C&W, the proportion of total fees payable by the Group to the total fee income of the firm is less than 

5%; and

 — the fee payable to C&W is a fixed amount per property and is not contingent on the appraised value.

Market uncertainty 
C&W’s valuation report comments on valuation uncertainty resulting from low liquidity in the market for self-storage property. C&W notes that in the 
UK since the start of 2013 there have only been four transactions involving multiple assets and twelve single asset transactions, and C&W is unaware 
of any comparable transactions in the Paris market. C&W states that due to the lack of comparable market information in the self-storage sector, 
there is greater uncertainty attached to its opinion of value than would be anticipated during more active market conditions.

Portfolio premium 
C&W’s valuation report confirms that the properties have been valued individually but that if the portfolio was to be sold as a single lot or in selected 
groups of properties, the total value could be different. C&W states that in current market conditions it is of the view that there could be a material 
portfolio premium.

Annual report and financial statements 2015  |  Safestore Holdings plc 

71

OverviewStrategic reportGovernanceFinancial statements11. Investment properties, investment properties under construction and interests in leasehold 
properties continued
Valuation method and assumptions
The valuation of the operational self-storage facilities has been prepared having regard to trading potential. Cash flow projections have been 
prepared for all of the properties reflecting estimated absorption, revenue growth and expense inflation. A discounted cash flow method of 
valuation based on these cash flow projections has been used by C&W to arrive at its opinion of fair value for these properties.

C&W has adopted different approaches for the valuation of the leasehold and freehold assets as follows:

Freehold and long leasehold (UK and France)
The valuation is based on a discounted cash flow of the net operating income over a ten-year period and a notional sale of the asset at the end of 
the tenth year.

Assumptions:

—— Net operating income is based on projected revenue received less projected operating costs together with a central administration charge of 
6% of the estimated annual revenue, subject to a cap and collar. The initial net operating income is calculated by estimating the net operating 
income in the first twelve months following the valuation date.

—— The net operating income in future years is calculated assuming either straight line absorption from day one actual occupancy or variable absorption 
over years one to four of the cash flow period, to an estimated stabilised/mature occupancy level. In the valuation the assumed stabilised occupancy 
level for the trading stores (both freeholds and all leaseholds) open at 31 October 2015 averages 77.87% (31 October 2014: 77.81%). The projected 
revenues and costs have been adjusted for estimated cost inflation and revenue growth. The average time assumed for stores to trade at their 
maturity levels is 23.93 months (31 October 2014: 29.67 months).

—— The capitalisation rates applied to existing and future net cash flows have been estimated by reference to underlying yields for industrial and 

retail warehouse property, yields for other trading property types such as student housing and hotels, bank base rates, ten-year money rates, 
inflation and the available evidence of transactions in the sector. The valuation included in the accounts assumes rental growth in future periods. 
If an assumption of no rental growth is applied to the external valuation, the net initial yield pre-administration expenses for the 109 mature stores 
(i.e. excluding those stores categorised as “developing”) is 7.89% (31 October 2014: 7.82%), rising to a stabilised net yield pre-administration 
expenses of 9.08% (31 October 2014: 9.73%).

—— The future net cash flow projections (including revenue growth and cost inflation) have been discounted at a rate that reflects the risk associated 
with each asset. The weighted average annual discount rate adopted (for both freeholds and all leaseholds) is 10.79% (31 October 2014: 11.82%).

—— Purchaser’s costs of 5.8% (for the UK) and 6.2% to 6.9% (for France) (see page 73) have been assumed initially and sales plus purchaser’s costs 
totalling 7.8% (UK) and 8.2% to 8.9% (France) are assumed on the notional sales in the tenth year in relation to freehold and long leasehold stores.

Short leaseholds (UK)
The same methodology has been used as for freeholds, except that no sale of the assets in the tenth year is assumed but the discounted cash 
flow is extended to the expiry of the lease. The average unexpired term of the Group’s UK short-term leasehold properties is 12.73 years 
(31 October 2014: 11.11 years). The average unexpired term excludes the French commercial leases.

Short leaseholds (France)
In relation to the French commercial leases, C&W has valued the cash flow projections in perpetuity due to the security of tenure arrangements in 
that market and the potential compensation arrangements in the event of the landlord wishing to take possession. The valuation treatment is therefore 
the same as for the freehold properties. The capitalisation rates on these stores reflect the risk of the landlord terminating the lease arrangements.

Investment properties under construction (UK only)
C&W has valued the stores in development adopting the same methodology as set out above but on the basis of the cash flow projection expected 
for the store at opening and allowing for the outstanding costs to take each store from its current state to completion and full fit out. C&W has allowed 
for carry costs and construction contingency, as appropriate.

Immature stores: value uncertainty
C&W has assessed the value of each property individually. However, three of the stores in the portfolio are relatively immature and have low initial 
cash flow. C&W has endeavoured to reflect the nature of the cash flow profile for these properties in its valuation, and the higher associated risks 
relating to the as yet unproven future cash flow, by adjustment to the capitalisation rates and discount rates adopted. However, immature low cash 
flow stores of this nature are rarely, if ever, traded individually in the market, unless as part of a distressed sale or similar situation. Although, there is 
more evidence of immature low cash flow stores being traded as part of a group or portfolio transaction. 

C&W considers there to be market uncertainty in the self-storage sector due to the lack of comparable market transactions and information. The degree 
of uncertainty relating to the three immature stores is greater than in relation to the balance of the properties due to there being even less market 
evidence that might be available for more mature properties and portfolios. 

C&W states that in practice, if an actual sale of the properties were to be contemplated then any immature low cash flow stores would normally be 
presented to the market for sale lotted or grouped with other more mature assets owned by the same entity, in order to alleviate the issue of negative 
or low short-term cash flow. This approach would enhance the marketability of the group of assets and assist in achieving the best price available 
in the market by diluting the cash flow risk.

72 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 201511. Investment properties, investment properties under construction and interests in leasehold 
properties continued
Valuation method and assumptions continued
Immature stores: value uncertainty continued
C&W has not adjusted its opinion of fair value to reflect such a grouping of the immature assets with other properties in the portfolio and all stores 
have been valued individually. However, C&W highlights the matter to alert the Group to the manner in which the properties might be grouped or 
lotted in order to maximise their attractiveness to the marketplace. 

C&W considers this approach to be a valuation assumption but not a Special Assumption, the latter being an assumption that assumes facts that 
differ from the actual facts existing at the valuation date and which, if not adopted, could produce a material difference in value. 

Lotting of stores with customer transfers 
Where stores within the portfolio are expected to close in the short term, C&W has assumed that a proportion of the customer base from these 
stores will be transferred, at closure, to nearby stores also owned by the Group.

C&W has assumed that the properties that are closing would be sold together with the stores where customers will be transferred to, in the event 
they were offered to the market. C&W considers this approach to be a valuation assumption but not a Special Assumption, the latter being an 
assumption that assumes facts that differ from the actual facts existing at the valuation date and which, if not adopted, could produce a material 
difference in value.

Valuation assumption for purchaser’s costs 
The Group’s investment property assets have been valued for the purposes of the financial statements after adjusting for notional purchaser’s costs 
of 5.8% (UK) and 6.2% to 6.9% (France), as if they were sold directly as property assets. The valuation is an asset valuation which is strongly linked 
to the operating performance of the business. They would have to be sold with the benefit of operational contracts, employment contracts and 
customer contracts, which would be difficult to achieve except in a corporate structure.

This approach follows the logic of the valuation methodology in that the valuation is based on a capitalisation of the net operating income after allowing 
a deduction for operational cost and an allowance for central administration costs. Sale in a corporate structure would result in a reduction in the 
assumed stamp duty land tax but an increase in other transaction costs reflecting additional due diligence resulting in a reduced notional purchaser’s 
cost of 2.75% of gross value. All the significant sized transactions that have been concluded in the UK in recent years were completed in a corporate 
structure. The Group therefore instructed C&W to prepare additional valuation advice on the basis of purchaser’s cost of 2.75% of gross value 
which are used for internal management purposes.

Sensitivity of the valuation to assumptions
All other factors being equal, higher net operating income would lead to an increase in the valuation of a store and an increase in the capitalisation rate 
or discount rate would result in a lower valuation, and vice versa. Higher assumptions for stabilised occupancy, absorption rate, rental rate and other 
revenue, and a lower assumption for operating costs, would result in an increase in projected net operating income, and thus an increase in valuation.

12. Property, plant and equipment

Cost
At 1 November 2014

Additions

Disposals

Exchange movements

At 31 October 2015

Accumulated depreciation
At 1 November 2014

Charge for the year

Disposals

Exchange movements

At 31 October 2015

Net book value

At 31 October 2015

At 31 October 2014

Annual report and financial statements 2015  |  Safestore Holdings plc 

Owner 
occupied 
buildings 
£’m

Motor 
vehicles 
£’m

Fixtures 
and fittings 
£’m

0.8

—

—

—

0.8

0.2

—

—

—

0.2

0.6

0.6

0.2

0.1

(0.1)

—

0.2

0.1

0.1

(0.1)

—

0.1

0.1

0.1

2.9

0.4

—

(0.1)

3.2

2.1

0.3

—

(0.1)

2.3

0.9

0.8

Total 
£’m

3.9

0.5

(0.1)

(0.1)

4.2

2.4

0.4

(0.1)

(0.1)

2.6

1.6

1.5

73

OverviewStrategic reportGovernanceFinancial statements12. Property, plant and equipment continued

Cost
At 1 November 2013

Additions

Disposals

At 31 October 2014

Accumulated depreciation
At 1 November 2013

Charge for the year

At 31 October 2014

Net book value

At 31 October 2014

At 31 October 2013

Owner 
occupied 
buildings 
£’m

Motor 
vehicles 
£’m

Fixtures 
and fittings 
£’m

0.8

—

—

0.8

0.1

0.1

0.2

0.6

0.7

0.2

—

—

0.2

0.1

—

0.1

0.1

0.1

2.7

0.3

(0.1)

2.9

1.7

0.4

2.1

0.8

1.0

Total 
£’m

3.7

0.3

(0.1)

3.9

1.9

0.5

2.4

1.5

1.8

13. Net assets per share
EPRA earnings and earnings per share before non-recurring items, movements on revaluations of investment properties and changes in the fair 
value of derivatives have been disclosed to give a clearer understanding of the Group’s underlying trading performance.

The European Public Real Estate Association (“EPRA”) has issued recommended bases for the calculation of net assets per share information and 
these are shown in the table below. 

Analysis of net asset value:

Net assets

Adjustments to exclude:

Fair value of derivative financial instruments (net of deferred tax)

Deferred tax liabilities on the revaluation of investment properties

Adjusted net asset value

Basic net assets per share (pence)

EPRA basic net assets per share (pence)

Diluted net assets per share (pence) 

EPRA diluted net assets per share (pence)

Shares in issue

2015 
£’m

2014
£’m

490.6

408.0

0.7
41.2

532.5

236.2

256.4
234.4

254.4

4.2

38.8

451.0

197.1

217.9

195.7

216.4

Number

Number

207,682,712

206,991,414

Basic net assets per share is shareholders’ funds divided by the number of shares at the year end. Diluted net assets per share is shareholders’ 
funds divided by the number of shares at the year end, adjusted for dilutive share options of 1,651,532 shares (FY2014: 1,466,877 shares). EPRA 
diluted net assets per share exclude deferred tax liabilities arising on the revaluation of investment properties. The EPRA NAV, which further excludes 
fair value adjustments for debt and related derivatives net of deferred tax, was £532.5 million (FY2014: £451.0 million), giving EPRA net assets per share of 
256.4 pence (FY2014: 217.9 pence). The Directors consider that these alternative measures provide useful information on the performance of the Group.

74 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 20152014 
£’m

Movement
%

13. Net assets per share continued
EPRA adjusted balance sheet (non-statutory)

Assets
Non-current assets

Current assets 

Total assets

Liabilities 
Current liabilities

Non-current liabilities

Total liabilities

EPRA net asset value

2015 
£’m

833.6

33.4

867.0

(44.4)

(290.1)

(334.5)

532.5

768.3

35.9

804.2

(49.7)

(303.5)

(353.2)

451.0

EPRA net asset value per share

256.4 pence

217.9 pence

14. Inventories

Finished goods and goods held for resale 

Less: provisions for impairment of inventories

2015 
£’m

0.3

(0.1)

0.2

8.5

(7.0)

7.8

10.7

4.4

5.3

18.1

17.7

2014 
£’m

0.3

(0.1)

0.2

The Group consumed £0.8 million (FY2014: £0.8 million) of inventories during the year. Inventory write downs were £nil for the financial year ended 
31 October 2015 (FY2014: £nil). Inventories of £0.1 million (FY2014: £0.1 million) are carried at fair value less costs to sell. Provisions are made against 
slow-moving and obsolete stock lines where considered appropriate.

15. Trade and other receivables

Current:
Trade receivables

Less: provision for impairment of receivables

Trade receivables – net

Other receivables

Prepayments

Movements on the Group provision for impairment of trade receivables are as follows:

Provisions for doubtful debts against trade receivables:
At 1 November

Provision for receivables impairment

Receivables written off during the year as uncollectable

At 31 October

The creation and release of provision for impaired receivables have been included in cost of sales in the income statement.

Annual report and financial statements 2015  |  Safestore Holdings plc 

2015 
£’m

10.7

(1.1)

9.6

4.8

5.0

19.4

2015 
£’m

1.4

0.3

(0.6)

1.1

2014 
£’m

10.1

(1.4)

8.7

6.2

5.3

20.2

2014 
£’m

1.3

0.5

(0.4)

1.4

75

OverviewStrategic reportGovernanceFinancial statements15. Trade and other receivables continued
The provision for impairment of trade receivables is estimated by reference to the ageing of the receivable balance and historical experience. As of 
31 October 2015, trade receivables of £2.6 million (FY2014: £2.9 million) were determined to be impaired. Provision for impairment of trade receivables 
is also made on a portfolio basis against trade receivables which are not individually determined to be impaired. There is no concentration of credit 
risk with respect to trade receivables as the Group has a large number of customers.

As of 31 October 2015, trade receivables of £2.8 million (FY2014: £2.2 million) were past due but not impaired. These relate to a number of customers 
for whom there is no recent history of default, some of whom benefit from an extension to normal terms. The ageing analysis of these trade receivables 
is as follows:

Up to 28 days overdue

Up to 60 days overdue

Up to 90 days overdue

2015 
£’m

2.5

0.3

—

2014 
£’m

1.9

0.2

0.1

The above balances are short term (including other receivables) and therefore the difference between the book value and the fair value of the above 
receivables is not significant. Consequently these have not been discounted.

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Sterling

Euros

2015 
£’m

14.6

4.8

19.4

2014 
£’m

14.8

5.4

20.2

Other receivables includes amounts in relation to VAT recoverable on qualifying expenditure in respect of the Capital Goods Scheme. As at 31 October 2015 
the Group had a total discounted other receivable of £4.9 million (FY2014: £6.4 million). This is split £3.4 million as non-current assets and £1.5 million 
as current assets (FY2014: £4.8 million and £1.6 million respectively). 

16. Cash and cash equivalents

Cash at bank and in hand

The carrying amounts of the Group’s cash and cash equivalents are denominated in the following currencies:

Sterling

Euros

17. Trade and other payables

Current:
Trade payables

Other taxes and social security payable

Other payables
Accruals

Deferred income

2015 
£’m

13.8

2015 
£’m

7.0

6.8

13.8

2015 
£’m

7.3

3.5

2.0

12.7

11.0

36.5

2014 
£’m

15.3

2014 
£’m

12.3

3.0

15.3

2014 
£’m

7.0

2.0

2.6
14.5

10.6

36.7

76 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 201517. Trade and other payables continued
The carrying amounts of the Group’s trade and other payables are denominated in the following currencies:

Sterling

Euros

18. Financial liabilities – bank borrowings and secured notes

Current

Bank loans and overdrafts due within one year or on demand:
Secured – bank loan

Non-current 

Bank loans and secured notes:
Secured

Debt issue costs

2015 
£’m

29.6

6.9

36.5

2015
£’m

—

—

2015
£’m

2014 
£’m

29.9

6.8

36.7

2014
£’m

5.0

5.0

2014
£’m

251.3

(1.8)

249.5

260.2

(0.6)

259.6

The Group’s borrowings consist of bank facilities of £206 million and €70 million, which run to June 2020, and a $112.9 million US private placement 
note issue, originally of seven and twelve years with maturities extending to 2019 and 2024. The blended cost of interest on the overall debt is 
3.9% per annum. 

The bank facilities attract a margin over LIBOR/EURIBOR. Since the August 2015 re-financing, the margin ratchets between 1.50% and 2.75%, 
by reference to the Group’s performance against its interest cover covenant. Approximately 63% of the drawn bank facilities have been hedged 
at 1.447% (LIBOR) or 0.309% (EURIBOR).

The Company also has in issue $65.6 million (FY2014: $65.6 million) 5.52% Series A Senior Secured Notes due 2019 and $47.3 million (FY2014: $47.3 million) 
6.29% Series B Senior Secured Notes due 2024. The proceeds of the US private placement have been fully hedged by cross currency swaps converting 
the US Dollar exchange risk into Sterling.

The bank loans and overdrafts are secured by a fixed charge over the Group’s investment property portfolio. As part of the Group’s interest rate 
management strategy, the Group entered into several interest rate swap contracts, details of which are shown in note 19.

Bank loans and secured notes are stated before unamortised issue costs of £1.8 million (FY2014: £0.6 million).

Bank loans and secured notes are repayable as follows:

In one year or less

Between one and two years

Between two and five years

After more than five years

Bank loans and secured notes

Unamortised debt issue costs

Annual report and financial statements 2015  |  Safestore Holdings plc 

Group

2015 
£’m

—

—

220.6

30.7

251.3

(1.8)

249.5

2014
£’m

5.0

10.0

220.6

29.6

265.2

(0.6)

264.6

77

OverviewStrategic reportGovernanceFinancial statements18. Financial liabilities – bank borrowings and secured notes continued
The effective interest rates at the balance sheet date were as follows:

Bank loans (UK term loan)

Bank loans (Euro term loan)

Private placement notes

2015

2014

Quarterly or monthly LIBOR plus 1.50%

Quarterly LIBOR plus 2.25%

Quarterly EURIBOR plus 1.50%

Quarterly EURIBOR plus 2.25%

Weighted average rate of 6.21%

Weighted average rate of 6.21%

The private placement secured loan notes bear interest at 5.83% on $65.6 million (FY2014: $65.6 million) and 6.7375% on $47.3 million (FY2014: $47.3 million), 
as a result of cross currency swap agreements.

Borrowing facilities
The Group has the following undrawn committed borrowing facilities available at 31 October in respect of which all conditions precedent had been 
met at that date:

Expiring beyond one year

The carrying amounts of the Group’s borrowings are denominated in the following currencies:

Sterling

Euro

US Dollar

Floating rate

2015 
£’m

77.8

2015
£’m

146.0

32.1

73.2

251.3

19. Financial instruments
Financial instruments disclosures are set out below. Additional disclosures are set out in note 2, under Financial risk management.

Interest rate swaps

Cross currency swaps

Foreign exchange contracts

2015

2014

Asset
£’m

—

0.6

—

0.6

Liability
£’m

(0.8)

(0.6)

—

(1.4)

Asset
£’m

—

—

0.3

0.3

2014
£’m

66.6

2014
£’m

156.0

38.6

70.6

265.2

Liability
£’m

(1.7)

(3.1)

—

(4.8)

The fair value of financial instruments that are not traded in an active market, such as over the counter derivatives, is determined using valuation 
techniques. The Group obtains such valuations from counterparties who use a variety of assumptions based on market conditions existing at each 
balance sheet date.

The fair values of all financial instruments are equal to their book value, with the exception of bank loans which are set out below. The carrying value 
less impairment provision of trade receivables, other receivables and the carrying value of trade payables and other payables approximate their fair value.

The fair value of bank loans is calculated as:

Bank loans 

2015

2014

Book value
£’m

Fair value
£’m

Book value
£’m

249.5

259.3

264.6

Fair value
£’m

272.0

78 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 201519. Financial instruments continued
Fair value hierarchy
IFRS 13 requires fair value measurements to be recognised using a fair value hierarchy that reflects the significance of the inputs used in the 
measurements, according to the following levels:

Level 1 – unadjusted quoted prices in active markets for identical assets or liabilities.

Level 2 – inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.

Level 3 – inputs for the asset or liability that are not based on observable market data.

The table below shows the level in the fair value hierarchy into which fair value measurements have been categorised:

Assets per the balance sheet

Derivative financial instruments – Level 2

Liabilities per the balance sheet

Derivative financial instruments – Level 2

2015
£’m

0.6

2015
£’m

1.4

2014
£’m

0.3

2014
£’m

4.8

There were no transfers between Levels 1, 2 and 3 fair value measurements during the current or prior year.

Over the life of the Group’s derivative financial instruments, the cumulative fair value gain/loss on those instruments will be £nil as it is the Group’s 
intention to hold them to maturity.

Interest rate swaps not designated as part of a hedging arrangement
The notional principal amounts of the outstanding interest rate swap contracts at 31 October 2015 were £90 million and €30 million (FY2014: £80 million 
and €45 million). At 31 October 2015 the fixed interest rates were Sterling at 1.447% and Euro at 0.309% (FY2014: Sterling at 1.640% and Euro at 0.8085%) 
and floating rates are at quarterly LIBOR and quarterly EURIBOR. The LIBOR swaps and the EURIBOR swaps expire in June 2020. 

The Group restructured its bank borrowing facilities in August 2015, extending the maturity of existing bank facilities from June 2018 to June 2020 
and reducing the interest rates payable on the facilities. As a result, the existing interest rate swap contracts were cancelled, and replaced by new 
interest rate swap contracts to coincide with the new maturity in June 2020. Settlement payments totalling £2.0 million were made to counterparties 
in respect of the cancelled contracts. The movement in fair value recognised in the income statement was a net loss of £1.2 million 
(FY2014: net loss of £0.7 million).

Foreign exchange swap not designated as part of a hedging arrangement
At the start of the financial year the Group had foreign currency swap contracts outstanding for a notional principal amount of €6.0 million which 
matured during the year. The movement in the fair value recognised in the income statement in the period was a loss of £0.3 million 
(FY2014: gain of £1.2 million). The Group has no foreign currency swap contracts outstanding at 31 October 2015.

Cross currency swaps not designated as part of a hedging arrangement
The Group entered into cross currency swaps to mitigate the foreign exchange risk arising on future interest payments and the principal repayments 
arising from the $65.6 million and $47.3 million US Senior Secured Notes. These cross currency swaps commenced in May 2012 and terminate in 2019 
and 2024 in line with the maturity of the notes. The movement in fair value during the year recognised in the income statement was a net gain of 
£3.1 million (FY2014: £4.4 million).

Financial instruments by category

Assets per the balance sheet

Trade receivables and other receivables excluding prepayments

Derivative financial instruments

Cash and cash equivalents

As at 31 October 2015

Loans and 
receivables 
£’m

Assets at fair 
value through 
profit and loss 
£’m

14.4

—

13.8

28.2

—

0.6

—

0.6

Annual report and financial statements 2015  |  Safestore Holdings plc 

Total 
£’m

14.4

0.6

13.8

28.8

79

OverviewStrategic reportGovernanceFinancial statements19. Financial instruments continued

Financial instruments by category continued

Liabilities per the balance sheet

Borrowings (excluding finance lease liabilities)

Finance lease liabilities

Derivative financial instruments

Payables and accruals

As at 31 October 2015

Assets per the balance sheet

Trade receivables and other receivables excluding prepayments

Derivative financial instruments

Cash and cash equivalents

As at 31 October 2014

Liabilities per the balance sheet

Borrowings (excluding finance lease liabilities)

Finance lease liabilities

Derivative financial instruments

Payables and accruals

As at 31 October 2014

Liabilities at fair 
value through 
profit and loss 
£’m

Other financial 
liabilities at 
amortised cost 
£’m

—

—

1.4

—

1.4

249.5

47.1

—

25.5

322.1

Loans and 
receivables 
£’m

Assets at fair 
value through 
profit and loss 
£’m

14.9

—

15.3

30.2

—

0.3

—

0.3

Liabilities at fair 
value through 
profit and loss 
£’m

Other financial 
liabilities at 
amortised cost 
£’m

—

—

4.8

—

4.8

264.6

51.0

—

26.1

341.7

The interest rate risk profile, after taking account of derivative financial instruments, was as follows:

Borrowings

Floating rate
£’m

2015

Fixed rate 
£’m

64.9

184.6

Total
£’m

249.5

Floating rate
£’m

2014

Fixed rate 
£’m

78.5

186.1

Total 
£’m

249.5

47.1

1.4

25.5

323.5

Total 
£’m

14.9

0.3

15.3

30.5

Total 
£’m

264.6

51.0

4.8

26.1

346.5

Total
£’m

264.6

The weighted average interest rate of the fixed rate financial borrowing was 4.11% (FY2014: 4.61%) and the weighted average remaining period for 
which the rate is fixed was five years for bank borrowings and four/nine years for the notes (FY2014: four years for bank borrowings; five/ten years for notes).

80 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 201519. Financial instruments continued
Maturity analysis
The table below analyses the Group’s financial liabilities and non-settled derivative financial instruments into relevant maturity groupings based on 
the remaining period at the balance sheet date to the contractual maturity dates. The amounts disclosed in the table are the contractual undiscounted 
cash flows.

2015
Borrowings 

Derivative financial instruments

Contractual interest payments and finance lease charges

Payables and accruals

2014
Borrowings 

Derivative financial instruments

Contractual interest payments and finance lease charges

Payables and accruals

Less than 
one year
£’m

One to two 
years 
£’m

Two to five 
years 
£’m

More than 
five years 
£’m

8.2

5.3

7.6

25.5

46.6

15.1

5.5

8.9

26.1

55.6

8.2

5.3

7.3

—

20.8

20.0

5.5

8.6

—

34.1

242.4

13.3

18.7

—

274.4

243.3

15.3

22.9

—

281.5

38.4

8.0

41.6

—

88.0

38.9

10.1

40.1

—

89.1

20. Obligations under finance leases
The Group leases certain of its investment properties under finance leases. The average remaining lease term is 13.9 years (FY2014: 12.1 years).

Minimum lease payments

Present value of minimum
lease payments

Within one year

Within two to five years

Greater than five years

Less: future finance charges on finance leases

Present value of finance lease obligations

Current 

Non-current

2015
£’m

7.6

26.0

41.6

75.2

(28.1)

47.1

2014
£’m

8.9

31.5

40.1

80.5

(29.5)

51.0

2015
£’m

7.2

20.8

19.1

47.1

—

47.1

2015
£’m

7.2

39.9

47.1

2014
£’m

8.0

23.9

19.1

51.0

—

51.0

2014
£’m

8.0

43.0

51.0

21. Deferred income tax
Deferred tax is calculated in full on temporary differences under the liability method using a tax rate of 20% (FY2014: 20%) for the UK and 33.3% 
(FY2014: 33.3%) for France. The movement on the deferred tax account was as shown below.

At 1 November

Charge to income statement

Exchange differences

At 31 October

Annual report and financial statements 2015  |  Safestore Holdings plc 

Note

8

2015 
£’m

37.7

7.9

(3.8)

41.8

2014 
£’m

36.0

4.7

(3.0)

37.7

81

OverviewStrategic reportGovernanceFinancial statements21. Deferred income tax continued
The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by IAS 12) during 
the period are shown below.

Deferred tax liability

At 1 November 2013

Charge to income statement

Exchange differences

At 31 October 2014

At 1 November 2014

Charge to income statement

Exchange differences

At 31 October 2015

Deferred tax asset

At 1 November 2013

Charge to income statement 

Exchange differences

At 31 October 2014

At 1 November 2014

Charge to income statement 

Exchange differences

At 31 October 2015

Revaluation of 
investment 
properties 
£’m

Other 
timing 
differences 
£’m

39.3

2.8

(3.3)

38.8

38.8

6.3

(3.9)

41.2

—

0.9

—

0.9

0.9

(0.2)

—

0.7

Tax losses 
£’m

Interest swap 
£’m

3.0

(1.0)

(0.3)

1.7

1.7

(1.6)

(0.1)

—

0.3

—

—

0.3

0.3

(0.2)

—

0.1

Total 
£’m

39.3

3.7

(3.3)

39.7

39.7

6.1

(3.9)

41.9

Total
£’m

3.3

(1.0)

(0.3)

2.0

2.0

(1.8)

(0.1)

0.1

The deferred tax liability due after more than one year is £41.9 million (FY2014: £39.7 million).

As at 31 October 2015, the Group had trading losses of £8.9 million (FY2014: £5.6 million) and capital losses of £36.4 million (FY2014: £36.4 million) 
in respect of its UK operations. No deferred tax asset has been recognised in respect of these losses.

22. Called up share capital 

Called up, allotted and fully paid
207,683,636 (FY2014: 207,134,266) ordinary shares of 1 pence each

2015
£’m

2.1

2014
£’m

2.1

Ordinary shares
The holders of the ordinary shares shall be entitled to one vote for each ordinary share.

During the year the Company issued 549,370 ordinary shares (FY2014: 18,788,482 ordinary shares).

Under the authority granted by shareholders in March 2010, the Company no longer has an authorised share capital.

Safestore Holdings plc Sharesave scheme
No new options were granted during the year under the Sharesave scheme. The fair values of options granted under the Sharesave scheme in 
previous years, and still outstanding during 2015, were assessed by an independent actuary using a Black-Scholes model.

82 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Notes to the financial statements continuedfor the year ended 31 October 201522. Called up share capital continued
Safestore 2009 Performance Share Plan
The fair values of the awards granted in the accounting period were assessed by an independent actuary using a Monte Carlo model based on the 
assumptions set out in the table below. In determining an appropriate assumption for expected future volatility, the historical volatility of the share 
price of Safestore Holdings plc has been considered along with the historical volatility of comparator companies.

Number of options granted

Share price at grant date

Exercise price

Risk-free rate of interest

Expected volatility

Expected term to exercise

Value per option

(pence)

(pence)

(% per annum)

(% per annum)

(years)

(pence)

Details of the awards outstanding under all of the Group’s share schemes are set out below:

Grant date January 2015

(PBT-EPS part)

(TSR part)

326,352

163,177

275

—

n/a

—

3

275

275

—

0.58

27.8

3

199

Granted

Exercised

Lapsed 

At
31 October 
2015

Exercise 
price 

Expiry 
date

Date of grant 

Safestore Holdings plc 
Sharesave scheme
11/08/2011

11/08/2011

26/08/2014

26/08/2014

Total

Safestore 2009 Performance 
Share Plan
01/02/2012

28/06/2012

06/02/2013

28/06/2013

04/02/2014

28/01/2015

Total

At
31 October 
2014

9,370

88,985

255,503

89,787

443,645

645,565

55,283

562,172

293,927

576,399

—

—

—

—

—

—

—

—

—

—

(9,370)

—

—

—

—

—

(35,797)

(22,170)

—

88,985

219,706

67,617

(9,370)

(57,967)

376,308

104.0p

104.0p

164.0p

164.0p

11/02/2015

11/02/2017

01/03/2018

01/03/2020

(588,099)

(53,754)

(57,466)

(1,529)

—

—

—

—

—

—

—

—

—

—
562,172
293,927
576,399
489,529

0.0p

0.0p

0.0p

0.0p

0.0p

0.0p

01/02/2016

29/06/2016

06/02/2017

28/06/2017

04/02/2018

28/01/2018

—

489,529

2,133,346

489,529

(641,853)

(58,995)

1,922,027

No options have been modified since grant under any of the schemes.

The weighted average exercise price of outstanding options under the Sharesave scheme is 150 pence (FY2014: 151 pence).

Participants exercising Performance Share Plan awards during the year also received a further 40,074 shares in respect of dividends accrued during 
the vesting period.

Amounts previously reported for outstanding options in respect of the Performance Share Plan awards granted in February 2013 and February 2014 have 
been restated to reflect the appropriate amount of lapsed awards.

Annual report and financial statements 2015  |  Safestore Holdings plc 

83

OverviewStrategic reportGovernanceFinancial statements 
 
Notes to the financial statements continued
for the year ended 31 October 2015

23. Other reserves

Balance at 1 November 2013

Profit for the year

Dividends

Exchange differences on translation of foreign operations

Change in fair value of hedged instruments

Recycling of hedge reserve

Employee share options

Balance at 31 October 2014

Profit for the year

Dividends

Exchange differences on translation of foreign operations

Employee share options

Balance at 31 October 2015

Translation 
reserve 
£’m

Notes

9

9

5.5

—

—

(8.4)

—

—

—

(2.9)

—

—

(9.9)

—

(12.8)

Hedge 
reserve
£’m

(3.4)

—

—

—

(3.3)

6.7

—

—

—

—

—

—

—

Retained 
earnings
£’m

313.5

46.8

(12.5)

—

—

—

1.0

348.8

108.7

(17.2)

—

1.0

441.3

Total
£’m

315.6

46.8

(12.5)

(8.4)

(3.3)

6.7

1.0

345.9

108.7

(17.2)

(9.9)

1.0

428.5

The translation reserve balance of £12.8 million adverse (FY2014: £2.9 million) comprises all foreign exchange differences arising from the translation of 
the financial statements of foreign operations. 

Included within retained earnings are ordinary shares with a nominal value of £9 (FY2014: £1,428) that represent shares allotted to the Safestore Employee 
Benefit Trust in satisfaction of awards under the Group’s Long Term Incentive Plan and which remain unvested.

24. Cash flow from operating activities
Reconciliation of operating profit to net cash inflow from operating activities:

Cash generated from continuing operations

Profit before income tax

Gain on investment properties

Depreciation

Change in fair value of derivatives

Net finance expense

Employee share options

Changes in working capital:

Increase in inventories

Decrease/(increase) in trade and other receivables

Increase in trade and other payables

Cash generated from continuing operations

Notes

11

12

4

2015
£’m

118.2

(78.9)

0.4

0.3

16.0

1.0

—

0.2

0.6

57.8

2014
£’m

52.4

(24.1)

0.5

(1.2)

23.2

1.0

(0.1)

(3.5)

4.4

52.6

84 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – 25. Analysis of movement in net debt

Cash in hand
Debt due within one year

Debt due after one year

Total net debt excluding finance leases

Finance leases due within one year

Finance leases due after one year

Total finance leases

Total net debt

2014
£’m

15.3

(5.0)

(259.6)

(249.3)

(8.0)

(43.0)

(51.0)

(300.3)

Cash flows
£’m

Non-cash 
movements
£’m 

(1.2)

—

14.4

13.2

4.1

—

4.1

17.3

(0.3)

5.0

(4.3)

0.4

(3.3)

3.1

(0.2)

0.2

2015
£’m

13.8

—

(249.5)

(235.7)

(7.2)

(39.9)

(47.1)

(282.8)

Non-cash movements relate to reclassification of non-current debt to current debt, amortisation of debt issue costs, foreign exchange movements 
and unwinding of discount.

26. Employees and Directors

Staff costs (including Directors) for the Group during the year

Wages and salaries

Social security costs

Other pension costs

Share-based payments

2015
£’m

15.5

2.7

0.3

1.0

19.5

2014
£’m

14.2

2.5

0.2

1.0

17.9

During the period ended 31 October 2015 the Company’s equity-settled share-based payment arrangements comprised the Safestore Holdings plc 
Sharesave scheme and the Safestore 2009 Performance Share Plan. The number of awards made under each scheme is detailed in note 22. 
No options have been modified since grant under any of the schemes.

Average monthly number of people (including Executive Directors) employed

2015 
Number

2014
Number

Sales

Administration

Key management compensation

Wages and salaries

Social security costs

Post-employment benefits

Share-based payments

The key management figures given above include Directors.

Directors

Aggregate emoluments

Company contributions paid to money purchase pension schemes

There were two Directors (FY2014: two) accruing benefits under a money purchase scheme.

Annual report and financial statements 2015  |  Safestore Holdings plc 

455

72

527

2015
 £’m

2.9

1.3

0.1

1.0

5.3

2015
£’m

2.6

0.1

2.7

452

71

523

2014
£’m

2.2

0.8

0.1

1.0

4.1

2014
£’m

1.7

—

1.7

85

OverviewStrategic reportGovernanceFinancial statementsFinancial statements – 

Notes to the financial statements continued
for the year ended 31 October 2015

27. Contingent liabilities
As part of the Group banking facility, the Company has guaranteed the borrowings totalling £251.3 million (FY2014: £265.2 million) of fellow Group 
undertakings by way of a charge over all of its property and assets. There are similar cross guarantees provided by the Group companies in respect of 
any bank borrowings which the Company may draw under a Group facility agreement. The financial liability associated with this guarantee is 
considered remote and therefore no provision has been recorded.

28. Capital commitments
The Group had £4.6 million of capital commitments as at 31 October 2015 (FY2014: £0.3 million).

29. Related party transactions
The Group’s shares are widely held. 

During the year £nil (FY2014: £nil) transactions were carried out with related parties.

30. Parent company
Safestore Holdings plc is a limited liability company incorporated in England and Wales and domiciled in the UK. It operates as the ultimate parent 
company of the Safestore Holdings plc Group. 

86 

Annual report and financial statements 2015  |  Safestore Holdings plc

Company balance sheet
as at 31 October 2015

Fixed assets
Tangible fixed assets

Fixed asset investments

Total fixed assets

Current assets
Debtors: amounts falling due within one year

Debtors: amounts falling due after more than one year

Cash at bank and in hand

Total current assets

Total assets
Creditors: amounts falling due within one year

Total assets less current liabilities

Creditors: amounts falling due after more than one year 

Net assets

Capital and reserves
Ordinary shares

Share premium account

Profit and loss account

Total shareholders’ funds

Company

2015
£’m

—

1.0

1.0

0.1

170.9

0.1

171.1

172.1

(9.4)

162.7

(72.7)

90.0

2.1

60.0
27.9

90.0

2014
£’m

—

1.0

1.0

0.2

160.0

1.1

161.3

162.3

(7.2)

155.1

(70.0)

85.1

2.1

60.0

23.0

85.1

Notes

5

6

7

7

8

9

10

11

11

12

The Company financial statements on pages 87 to 91 were approved by the Board of Directors on 20 January 2016 and signed on its behalf by:

A Jones 
Chief Financial Officer 

F Vecchioli
Chief Executive Officer

Company registration number: 4726380

Annual report and financial statements 2015  |  Safestore Holdings plc 

87

OverviewStrategic reportGovernanceFinancial statementsNotes to the Company financial statements
for the year ended 31 October 2015

1. Accounting policies and basis of preparation
The financial statements are prepared in accordance with applicable accounting standards in the UK and the Companies Act 2006. The particular 
accounting policies adopted are described below. The financial statements are prepared on a going concern basis under the historical cost convention.

Although the Group consolidated accounts are prepared under IFRS, Safestore Holdings plc’s financial statements presented in this section are 
prepared under UK GAAP.

There have been no new accounting standards adopted during the year.

Investments
Investments held as fixed assets are stated at cost less provision for impairment in value.

Tangible fixed assets
Fixtures and fittings are stated at historic purchase cost less accumulated depreciation. Costs are all directly attributable costs in bringing the asset 
into working condition for its intended use. Depreciation has been charged at the rate of 15% per annum on a straight line basis.

Cash flow statement
The Company has taken advantage of the exemption given in FRS 1 and has consequently not prepared a cash flow statement.

Share-based payments
Share-based incentives are provided to employees under the Company’s bonus share plan, Performance Share Plan and employee Sharesave schemes. 
The Company recognises a compensation cost in respect of these schemes that is based on the fair value of the awards, measured using Black-Scholes, 
Binomial and Monte Carlo valuation methodologies. For equity-settled schemes, the fair value is determined at the date of grant and is not subsequently 
re-measured unless the conditions on which the award was granted are modified. For cash-settled schemes, the fair value is determined at the date of 
grant and is re-measured at each balance sheet date until the liability is settled. Generally, the compensation cost is recognised on a straight line basis 
over the vesting period. Adjustments are made to reflect expected and actual forfeitures during the vesting period due to the failure to satisfy service 
conditions or non-market performance conditions. See note 22 in the Group accounts for further disclosures.

Profit and loss account
Interest income is recognised using the effective interest method. Dividend income is recognised when the right to receive payment is established.

Dividends
The annual final dividend is not provided for until approved at the AGM whilst interim dividends are charged in the period they are paid. 

2. Results of parent company
As permitted by Section 408 of the Companies Act 2006, the profit and loss account of the parent company is not presented as part of these 
financial statements. The parent company’s profit for the financial year amounted to £21.1 million (FY2014: £8.9 million).

3. Directors’ emoluments
The Directors’ emoluments are disclosed in note 26 of the Annual Report and financial statements of the Group.

4. Operating profit
The Company does not have any employees (FY2014: none). Auditor’s remuneration for the year ended 31 October 2015 was £10,000 (FY2014: £10,000). 
There were no non-audit services (FY2014: none) provided by the auditor.

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Financial statements – 5. Tangible fixed assets – fixtures and fittings

Cost
As at 1 November 2014 and at 31 October 2015

Accumulated depreciation
As at 1 November 2014

Charge for the year

At 31 October 2015

Net book value

At 31 October 2015

At 31 October 2014

6. Fixed asset investments

Cost and net book value
At 1 November 2014 and 31 October 2015

£’m

0.2

0.2

—

0.2

—

—

£’m

1.0

Investments in Group undertakings are stated at cost. The Directors consider that to give full particulars of all subsidiary undertakings would lead 
to a statement of excessive length. A list of principal subsidiary undertakings is given below. The Directors believe that the carrying value of the 
investments is supported by their underlying net assets.

Interests in subsidiary undertakings
The entities listed below are subsidiaries of the Company or Group. The Group percentage of equity capital and voting rights is 100% for all 
subsidiaries listed. The results of all of the subsidiaries have been consolidated within these financial statements.

Subsidiary

Country of incorporation

Principal activity

Safestore Investments Limited1
Access Storage Holdings (France) S.à r.l.
Assay Insurance Services Limited2
Compagnie de Libre Entreposage France SAS

Hallco 1102 Limited

Mentmore (Pension Trustee) Limited

Mentmore Limited

Metrostore Group Limited

Safestore Acquisition Limited

Safestore Group Limited

Safestore Limited

Safestore Properties Limited

Safestore Property Management Limited

Safestore Trading Limited

Spaces Personal Storage Limited

Storage World Limited

Storage World Self-Storage Limited

Une Pièce en Plus SAS

Whiteley Spring Limited

1  Held directly by the Company.

2  UK tax resident since September 2015.

England and Wales

Luxembourg

Guernsey

France

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

France

Isle of Man

Holding company

Holding company

Insurance services

Holding company

Non-trading

Non-trading

Holding company

Non-trading

Holding company

Holding company

Provision of self-storage

Provision of self-storage

Non-trading

Non-trading

Provision of self-storage

Non-trading

Non-trading

Provision of self-storage

Non-trading

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OverviewStrategic reportGovernanceFinancial statementsNotes to the Company financial statements continued
for the year ended 31 October 2015

7. Debtors

Trade debtors

Other debtors

Debtors due within one year

Amounts owed by Group undertakings

Debtors due after more than one year

8. Creditors: amounts falling due within one year

Trade creditors

Amounts owed to Group undertakings

Other taxes and social security

Accruals and deferred income

Creditors due within one year

9. Creditors: amounts falling due after more than one year

Secured loan notes

Debt issue costs

2015
£’m

0.1

—

0.1

170.9

170.9

2015
£’m

—

7.3

0.1

2.0

9.4

2015
£’m

73.2

(0.5)

72.7

2014
£’m

0.1

0.1

0.2

160.0

160.0

2014
£’m

0.1

6.1

0.1

0.9

7.2

2014
£’m

70.6

(0.6)

70.0

The loan notes are $65.6 million (FY2014: $65.6 million) 5.52% Series A Senior Secured Notes due 2019 and $47.3 million (FY2014: $47.3 million) 
6.29% Series B Senior Secured Notes due 2024.

10. Called up share capital

Allotted and fully paid
207,683,636 (FY2014: 207,134,266) ordinary shares of 1 pence

At 31 October

Ordinary shares
The holders of the ordinary shares shall be entitled to one vote for each ordinary share.

For details of share options see note 22 in the Group financial statements.

2015
£’m

2.1

2.1

2014
£’m

2.1

2.1

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Financial statements – 11. Reserves

At 1 November 2014

Profit for the year

Employee share options

Dividends paid

At 31 October 2015

For details of the dividend paid in the year see note 9 in the Group financial statements.

12. Reconciliation of movements in shareholders’ funds

Profit for the year

Dividends paid

Employee share options

Issue of share capital

At 1 November

At 31 October

Share premium 
account
£’m

Profit and 
loss reserve
£’m

60.0

—

—

—

60.0

2015
£’m

21.1

(17.2)

1.0

—

85.1

90.0

23.0

21.1

1.0

(17.2)

27.9

2014
£’m

8.9

(12.5)

1.0

31.8

55.9

85.1

13. Related party transactions
The Company has taken advantage of the exemption available under FRS 8 ‘Related Party Disclosures’ and has not disclosed details of its 
transactions with certain related parties. This exemption is available as the transactions are with entities that are part of the same group and 
the consolidated accounts are publicly available.

14. Contingent liabilities
For details of contingent liabilities see note 27 in the Group financial statements.

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OverviewStrategic reportGovernanceFinancial statementsNotice of Annual General Meeting

This document is important and requires your immediate attention. If you are in any doubt as to any aspect of the proposals referred 
to in this document or as to the action you should take, you should seek your own advice from a stockbroker, bank manager, solicitor, 
accountant or other independent professional adviser duly authorised under the Financial Services and Markets Act 2000.

If  you  have  sold  or  otherwise  transferred  all  of  your  ordinary  shares  in  Safestore  Holdings  plc,  please  pass  this  document  together  with  any 
accompanying documents to the purchaser or transferee, or to the person who arranged the sale or transfer so they can pass these documents to 
the purchaser or transferee who now holds the shares.

Safestore Holdings plc
(the “Company”)

(Incorporated in England and Wales under the Companies Act 1985 with registered number 04726380)

Notice of the Annual General Meeting of the Company to be held at the offices of the Company, Brittanic House, Stirling Way, Borehamwood, 
Hertfordshire WD6 2BT on 23 March 2016 at 12.00 noon (the “Annual General Meeting”) is set out on pages 93 to 98 of this document.

A Form of Proxy for use at the Annual General Meeting accompanies this document. Whether or not you propose to attend the Annual General 
Meeting, please complete and submit the Form of Proxy in accordance with the instructions printed on it. The Form of Proxy must be deposited 
at the offices of the Registrar of the Company, Capita Asset Services, PXS, The Registry, 34 Beckenham Road, Beckenham, Kent BR3 4TU.

Alternatively, you can appoint a proxy electronically at www.capitashareportal.com or, if you hold your shares in CREST, you may appoint a proxy 
via the CREST electronic proxy appointment service. Notice of your appointment of a proxy should reach Capita Asset Services by no later than 
12.00 noon on 21 March 2016.

The results of the meeting will be announced as soon as practicable and will appear on the Company’s website, www.safestore.com.

All times shown in this document are London times unless otherwise indicated.

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Financial statements – NOTICE IS HEREBY GIVEN that the ANNUAL GENERAL MEETING (the “Meeting” or “Annual General Meeting”) of Safestore Holdings plc (the “Company”) 
will be held at Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT on 23 March 2016 at 12.00 noon for the following purposes:

To consider and, if thought fit, pass the following resolutions, of which numbers 1 to 13 will be proposed as ordinary resolutions and numbers 14 
to 16 will be proposed as special resolutions:

Ordinary resolutions
1. 

 To receive the Company’s annual accounts for the financial year ended 31 October 2015, together with the Directors’ report and the Auditor’s 
report on those accounts and on the auditable part of the Directors’ remuneration report.

2. 

3. 

 To approve the Directors’ remuneration report for the financial year ended 31 October 2015. 

 To re-appoint Deloitte LLP as auditor to hold office from the conclusion of this Meeting until the conclusion of the next Annual General Meeting 
of the Company at which accounts are laid.

4.  To authorise the Directors to determine the auditor’s remuneration.

5. 

 To declare a final dividend for the year ended 31 October 2015 of 6.65 pence per ordinary share payable to shareholders on the register at the 
close of business on 11 March 2016.

6.  To re-elect Alan Lewis as a Director of the Company.

7. 

To re-elect Keith Edelman as a Director of the Company.

8.  To re-elect Frederic Vecchioli as a Director of the Company. 

9.  To re-elect Andy Jones as a Director of the Company.

10.  To re-elect Ian Krieger as a Director of the Company. 

11.  To re-elect Joanne Kenrick as a Director of the Company.

12.   To authorise the Company and all companies that are its subsidiaries at any time during the period for which this resolution has effect for the 

purposes of Part 14 of the Companies Act 2006 (the “Act”) to:

(a) 

(b) 

 make political donations to political parties and/or independent election candidates (as such terms are defined in Sections 363 and 364 
of the Act), not exceeding £100,000 in aggregate;

 make political donations to political organisations other than political parties (as such terms are defined in Sections 363 and 364 of the 
Act), not exceeding £100,000 in aggregate; and

(c) 

incur political expenditure (as such term is defined in Section 365 of the Act), not exceeding £100,000 in aggregate,

during the period beginning with the date of the passing of this resolution and ending at the conclusion of the Company’s next Annual General 
Meeting after the date of the passing of this resolution provided that the maximum amounts referred to in (a), (b) and (c) may comprise sums in 
different currencies which shall be converted at such rate as the Board may in its absolute discretion determine to be appropriate.

13.  THAT for the purposes of Section 551 of the Companies Act 2006 (the “Act”) and so that expressions used in this resolution shall bear the 

same meanings as in the said Section 551:

13.1  the Directors be and are generally and unconditionally authorised to exercise all powers of the Company to allot shares and to grant such 
subscription and conversion rights as are contemplated by Sections 551(1)(a) and (b) of the Act respectively up to a maximum nominal 
amount of £692,286 to such persons and at such times and on such terms as they think proper during the period expiring at the end of 
the next Annual General Meeting of the Company (unless previously revoked or varied by the Company in general meeting); and further

13.2  the Directors be and are generally and unconditionally authorised to exercise all powers of the Company to allot equity securities (as defined 

in Section 560 of the Act) in connection with a rights issue in favour of the holders of equity securities and any other persons entitled to 
participate in such issue where the equity securities respectively attributable to the interests of such holders and persons are proportionate 
(as nearly as maybe) to the respective number of equity securities held by them up to an aggregate nominal amount of £692,286 during 
the period expiring at the end of the Annual General Meeting of the Company after the passing of this resolution subject only to such 
exclusions or other arrangements as the Directors may consider necessary or expedient to deal with treasury shares, fractional entitlements 
or legal or practical problems under the laws or requirements of any recognised regulatory body or stock exchange in any territory; and

13.3  the Company be and is hereby authorised to make prior to the expiry of such period any offer or agreement which would or might require 
such shares or rights to be allotted or granted after the expiry of the said period and the Directors may allot such shares or grant such 
rights in pursuance of any such offer or agreement notwithstanding the expiry of the authority given by this resolution,

so that all previous authorities of the Directors pursuant to the said Section 551 be and are hereby revoked.

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Notice of Annual General Meeting continued

Special resolutions
14.  THAT, subject to the passing of resolution 13 set out in the Notice convening this Meeting, the Directors be and are empowered in accordance with 
Section 570 of the Companies Act 2006 (the “Act”) to allot equity securities (as defined in Section 560 of the Act) for cash, pursuant to the authority 
conferred on them to allot such shares or grant such rights by that resolution as if Section 561(1) and sub-Sections (1)–(6) of Section 562 of the 
Act did not apply to any such allotment, provided that the power conferred by this resolution shall be limited to:

14.1  the allotment of equity securities in connection with an issue or offering in favour of holders of equity securities (but in the case of the 

authority granted under resolution 13.2 by way of a rights issue only) and any other persons entitled to participate in such issue or offering 
where the equity securities respectively attributable to the interests of such holders and persons are proportionate (as nearly as may be) 
to the respective number of equity securities held by or deemed to be held by them on the record date of such allotment, subject only 
to such exclusions or other arrangements as the Directors may consider necessary or expedient to deal with treasury shares, fractional 
entitlements or legal or practical problems under the laws or requirements of any recognised regulatory body or stock exchange in 
any territory; and

14.2  the allotment (otherwise than pursuant to paragraph 14.1 above) of equity securities up to an aggregate nominal value not exceeding £103,842,

and this power, unless renewed, shall expire at the end of the next Annual General Meeting of the Company after the passing of this resolution 
but shall extend to the making, before such expiry, of an offer or agreement which would or might require equity securities to be allotted after 
such expiry and the Directors may allot equity securities in pursuance of such offer or agreement as if the authority conferred hereby had 
not expired.

15.  THAT the Company be and is hereby generally and unconditionally authorised for the purpose of Section 701 of the Companies Act 2006 

(the “Act”) to make market purchases (as defined in Section 693 of the Act) of ordinary shares of 1 pence each in the capital of the Company 
(“Ordinary Shares”) provided that:

15.1 the maximum number of Ordinary Shares hereby authorised to be purchased is 20,768,594;

15.2  the minimum price (exclusive of expenses) which may be paid for such Ordinary Shares is 1 pence per share, being the nominal amount thereof;

15.3  the maximum price (exclusive of expenses) which may be paid for such Ordinary Shares shall be an amount equal to the higher of: (i) 5% 
above the average of the middle market quotations for such shares taken from the London Stock Exchange Daily Official List for the five 
business days immediately preceding the day on which the purchase is made; and (ii) the higher of the price of the last independent trade 
of an Ordinary Share and the highest current independent bid for an Ordinary Share as derived from the London Stock Exchange Trading 
System (“SETS”);

15.4  the authority hereby conferred shall (unless previously renewed or revoked) expire on the earlier of the end of the next Annual General 

Meeting of the Company and the date which is 18 months after the date on which this resolution is passed; and

15.5  the Company may make a contract to purchase its own Ordinary Shares under the authority conferred by this resolution prior to the 

expiry of such authority, and such contract will or may be executed wholly or partly after the expiry of such authority, and the Company 
may make a purchase of its own Ordinary Shares in pursuance of any such contract.

16.  THAT a general meeting of the Company other than an Annual General Meeting may be called on not less than 14 clear days’ notice, provided 
that this authority expires at the conclusion of the Company’s next Annual General Meeting after the date of the passing of this resolution.

By order of the Board

S Ahmed
Company Secretary
Registered office:  
Brittanic House 
Stirling Way 
Borehamwood 
Hertfordshire WD6 2BT

Dated: 17 February 2016

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Financial statements –  
 
 
 
 
 
 
 
Notes to Notice
(i) 

 A member entitled to attend and vote at the Meeting convened by the above Notice (the “Meeting”) is entitled to appoint a proxy to exercise 
all or any of the rights of the member to attend and speak and vote on his or her behalf. A proxy need not be a member of the Company. 
A member may appoint more than one proxy in relation to the Meeting, provided that each proxy is appointed to exercise the rights attached 
to a different share or shares held by that member. The right to appoint a proxy does not apply to any person to whom this Notice is sent 
who is a person nominated under Section 146 of the Companies Act 2006 (the “Act”) to enjoy information rights (a “Nominated Person”).

(ii)  To appoint a proxy you may:

(a) 

 use the proxy form enclosed with this Notice of Annual General Meeting. To be valid, the proxy form, together with the power of attorney 
or other authority (if any) under which it is signed or a notarially certified or office copy of the same, must be received by post or (during 
normal business hours only) by hand at Capita Asset Services, PXS, The Registry, 34 Beckenham Road, Beckenham, Kent BR3 4TU, 
in each case no later than 12.00 noon on 21 March 2016 or not later than 48 hours before the time fixed for any adjourned Meeting 
(as an alternative you may appoint a proxy electronically at www.capitashareportal.com); or 

(b) 

 if you hold your shares in uncertificated form, use the CREST electronic proxy appointment service as described in notes (vi), (vii) and (viii) below.

Completion of the proxy form or appointment of a proxy through CREST will not prevent a member from attending and voting in person.

 You may submit your vote electronically at www.capitashareportal.com not later than 48 hours before the time fixed for the Meeting or 
adjourned Meeting at which your proxy proposes to vote.

(iii)  Any member or his or her proxy attending the Meeting has the right to ask any question at the Meeting relating to the business of the Meeting.

(iv) 

(v) 

(vi) 

 Pursuant to Section 360B of the Act and Regulation 41 of the Uncertificated Securities Regulations 2001 (as amended), only shareholders registered 
in the register of members of the Company as at 6.00pm on 21 March 2016 shall be entitled to attend and vote at the Meeting in respect of 
the number of shares registered in their name at such time. If the Meeting is adjourned, the time by which a person must be entered on the 
register of members of the Company in order to have the right to attend and vote at the adjourned Meeting is 6.00pm on the day preceding 
the date fixed for the adjourned Meeting. Changes to the register of members after the relevant times shall be disregarded in determining 
the rights of any person to attend and vote at the Meeting.

 In the case of joint holders, the vote of the senior holder who tenders a vote whether in person or by proxy shall be accepted to the exclusion 
of the votes of the other joint holders and, for this purpose, seniority shall be determined by the order in which the names stand in the register 
of members of the Company in respect of the relevant joint holding.

 CREST members who wish to appoint a proxy or proxies by utilising the CREST electronic proxy appointment service may do so by using the 
procedures described in the CREST Manual. CREST personal members or other CREST sponsored members, and those CREST members 
who have appointed a voting service provider(s), should refer to their CREST sponsors or voting service provider(s), who will be able to take 
the appropriate action on their behalf.

(vii)   In order for a proxy appointment made by means of CREST to be valid, the appropriate CREST message (a “CREST Proxy Instruction”) must 

be properly authenticated in accordance with the specifications of Euroclear UK & Ireland Limited (“Euroclear UK & Ireland”) and must contain 
the information required for such instructions, as described in the CREST Manual. The message must be transmitted so as to be received by 
the Company’s agent, Capita Asset Services (CREST participant ID RA10), by the latest time(s) for receipt of proxy appointments specified in 
the Notice of Meeting. For this purpose, the time of receipt will be taken to be the time (as determined by the timestamp applied to the message 
by the CREST Application Host) from which the Company’s agent is able to retrieve the message by enquiry to CREST in the manner 
prescribed by CREST.

(viii)   CREST members and, where applicable, their CREST sponsors and voting service providers should note that Euroclear UK & Ireland does not 
make available special procedures in CREST for any particular messages. Normal system timings and limitations will therefore apply in relation 
to the input of CREST Proxy Instructions. It is the responsibility of the CREST member concerned to take (or, if the CREST member is a CREST 
personal member or sponsored member or has appointed a voting service provider(s), to procure that his or her CREST sponsor or voting service 
provider(s) take(s)) such action as shall be necessary to ensure that a message is transmitted by means of the CREST system by any particular 
time. In this connection, CREST members and, where applicable, their CREST sponsors or voting service provider(s) are referred, in particular, 
to those sections of the CREST Manual concerning practical limitations of the CREST system and timings. The Company may treat as invalid a 
CREST Proxy Instruction in the circumstances set out in Regulation 35(5)(a) of the Uncertificated Securities Regulations 2001 (as amended).

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Notice of Annual General Meeting continued

Notes to Notice continued
(ix)  Copies of the terms and conditions of appointment of the Non-Executive Directors are available for inspection at the registered office of the 
Company, Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT, during usual business hours on any weekday (Saturdays, 
Sundays and public holidays excluded) from the date of this Notice until the conclusion of the Meeting and will be available for inspection 
at the place of the Meeting for at least 15 minutes prior to and during the Meeting. 

(x)  As at 16 February 2016 (being the last business day prior to the publication of this Notice) the Company’s issued share capital consisted of 
207,685,949 Ordinary Shares, carrying one vote each. Therefore, the total voting rights in the Company as at 16 February 2016 were 207,685,949.

(xi)  The information required to be published by Section 311(A) of the Act (information about the contents of this Notice and numbers of shares 
in the Company and voting rights exercisable at the Meeting and details of any members’ statements, members’ resolutions and members’ 
items of business received after the date of this Notice) may be found at www.safestore.com.

(xii)  Members representing 5% or more of the total voting rights of all the members or at least 100 persons (being either members who have a 

right to vote at the Meeting and hold shares on which there has been paid up an average sum, per member, of £100 or persons satisfying the 
requirements set out in Section 153(2) of the Act) may require the Company, under Section 527 of the Act, to publish on a website a statement 
setting out any matter relating to: (i) the audit of the Company’s accounts (including the Auditor’s report and the conduct of the audit) that are 
to be laid before the Meeting; or (ii) any circumstance connected with the auditor of the Company ceasing to hold office since the previous 
meeting at which annual accounts and reports were laid in accordance with Section 437 of the Act. The business which may be dealt with 
at the Meeting includes any statement that the Company has been required under Section 527 of the Act to publish on a website.

(xiii)  A Nominated Person may, under an agreement between him/her and the member who nominated him/her, have a right to be appointed 

(or to have someone else appointed) as a proxy entitled to attend and speak and vote at the Meeting. Nominated Persons are advised 
to contact the member who nominated them for further information on this and the procedure for appointing any such proxy.

(xiv)  If a Nominated Person does not have a right to be appointed, or to have someone else appointed, as a proxy for the Meeting, or does not wish 

to exercise such a right, he/she may still have the right under an agreement between himself/herself and the member who nominated him/her 
to give instructions to the member as to the exercise of voting rights at the Meeting. Such Nominated Persons are advised to contact the 
members who nominated them for further information on this.

Adoption of Financial Reporting Standard (FRS) 101
Effective from 1 January 2015, UK and Ireland registered companies are required to adopt one of the new Financial Reporting Standards issued 
by the Financial Reporting Council, being the standard-setting body in the UK, in place of previously effective UK GAAP. The Company intends 
to prepare its accounts under FRS 101, which sets out a reduced disclosure framework which is available to qualifying entities that prepare their 
annual report and accounts under EU-adopted IFRS for the first time for the financial year commencing 1 November 2015. The consolidated 
accounts for the Group will continue to be prepared under full IFRS. This change is not expected to have a significant impact on the parent 
company financial statements.

The Board considers that it is in the best interests of the Company to adopt FRS 101. No disclosures in the current UK GAAP financial statements 
would be omitted on adoption of FRS 101. 

A shareholder or shareholders holding in aggregate 5% or more of the total allotted or issued shares in the Company may object to the use of 
FRS 101 by writing to the Company at its registered office, Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT, for the attention 
of the Company Secretary, by no later than 6.00pm on 21 March 2016.

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Financial statements – Explanatory notes to resolutions
Resolutions 6–11 – Re-election of Alan Lewis, Keith Edelman, Frederic Vecchioli, Andy Jones, Ian Krieger and Joanne Kenrick as 
Directors (ordinary resolutions)
Under the Company’s Articles of Association, one-third of the Directors (other than newly appointed Directors) are to retire from office and offer themselves 
for re-election. For the sake of good corporate governance as a FTSE 350 company, it has been decided that the entire Board (and not just one-third 
of the Board) will be put up for re-election and therefore Alan Lewis, Keith Edelman, Frederic Vecchioli, Andy Jones, Ian Krieger and Joanne Kenrick 
will stand for re-election to the Board. Resolutions 6–11 (inclusive) propose their re-election. The re-election of Directors will take effect at the 
conclusion of the Meeting.

Resolution 12 – Political donations and political expenditure (ordinary resolution)
Resolution 12 seeks to renew the authority granted at last year’s Annual General Meeting for the Company to make political donations to political 
parties, to other political organisations and to independent election candidates or to incur political expenditure.

It is not the policy of the Company or its subsidiaries to make political donations of this type and the Directors have no intention of changing that 
policy. However, as a result of the wide definitions in the Companies Act 2006 (the “Act”) of matters constituting political donations, normal expenditure 
(such as expenditure on organisations concerned with matters of public policy, law reform and representation of the business community) and 
business activities (such as communicating with the Government and political parties at local, national and European level) might be construed 
as political expenditure or as a donation to a political party or other political organisation and fall within the restrictions of the Act.

This resolution does not purport to authorise any particular donation or expenditure but is expressed in general terms as required by the Act 
and is intended to authorise normal donations and expenditure. If passed, resolution 12 would allow the Company and its subsidiaries:

(i) 

to make donations to political parties and/or independent election candidates up to an aggregate limit of £100,000; 

(ii) 

to make donations to other political organisations up to an aggregate limit of £100,000; and 

(iii)  to incur political expenditure (as defined in the Act) up to an aggregate limit of £100,000, 

during the period up to the conclusion of the next Annual General Meeting of the Company whilst avoiding inadvertent infringement of the statute. 
Any political donation made or political expenditure incurred which is in excess of £2,000 will be disclosed in the Company’s Annual Report for next 
year, as required by the Act. The authority will not be used to make political donations within the normal meaning of that expression.

Resolution 12 replaces a similar authority put in place at the Annual General Meeting held on 19 March 2015. No payments were made under 
this authority.

Resolution 13 – Directors’ authority to allot shares or grant subscription or conversion rights (ordinary resolution)
The resolution asks shareholders to grant the Directors authority under Section 551 of the Act to allot shares or grant such subscription or conversion 
rights as are contemplated by Sections 551(1)(a) and (b) respectively of the Act up to a maximum aggregate nominal value of £1,384,557, being 
approximately two-thirds of the nominal value of the issued ordinary share capital of the Company as at 16 February 2016. As at 16 February 2016, the 
Company did not hold any treasury shares. £692,278 of this authority is reserved for a fully pre-emptive rights issue. This is the maximum permitted 
amount under best practice corporate governance guidelines. The Directors consider it important to have the maximum ability and flexibility 
commensurate with good corporate governance guidelines to raise finance to enable the Company to respond to market developments and 
conditions. The Directors have no present intention of exercising such authority. The authority will expire at the next Annual General Meeting. The 
resolution replaces a similar resolution passed at the Annual General Meeting of the Company held on 19 March 2015.

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Explanatory notes to resolutions continued
Resolution 14 – Disapplication of pre-emption rights (special resolution)
If the Directors wish to allot new shares or other equity securities for cash, the Act requires that such shares or other equity securities are offered 
first to existing shareholders in proportion to their existing holding. The allotment of equity securities as referred to in this resolution includes the sale 
of any shares which the Company holds in treasury following a purchase of its own shares. Resolution 14 asks shareholders to grant the Directors 
authority to allot equity securities for cash up to an aggregate nominal value of £103,842 (being 5% of the Company’s issued ordinary share capital 
as at 16 February 2016) without first offering the securities to existing shareholders. The Directors confirm that equity securities in excess of 7.5% of 
the Company’s issued ordinary share capital will not be issued for cash on a non pre-emptive basis over a rolling three-year period without suitable 
advance consultation with shareholders. The resolution also disapplies the statutory pre-emption provisions in connection with a rights issue and 
allows the Directors, in the case of a rights issue, to make appropriate arrangements in relation to treasury shares, fractional entitlements or other 
legal or practical problems which might arise.

The authority will expire at the next Annual General Meeting. The resolution replaces a similar resolution passed at the Annual General Meeting 
of the Company held on 19 March 2015.

Resolution 15 – Purchase of own shares by the Company (special resolution)
Resolution 15 to be proposed at the Annual General Meeting seeks authority from shareholders for the Company to make market purchases of its 
own ordinary shares of 1 pence each (“Ordinary Shares”), such authority being limited to the purchase of 10% of the Ordinary Shares in issue as at 
16 February 2016. The maximum price payable for the purchase by the Company of its own Ordinary Shares will be limited to the higher of 5% 
above the average of the middle market quotations of the Company’s Ordinary Shares, as derived from the Daily Official List of the London Stock 
Exchange, for the five business days prior to the purchase and the higher of the price of the last independent trade of an Ordinary Share and the 
highest current independent bid for an Ordinary Share as derived from the London Stock Exchange Trading System. The minimum price payable 
by the Company for the purchase of its own Ordinary Shares will be 1 pence per Ordinary Share (being the amount equal to the nominal value of 
an Ordinary Share). The authority to purchase the Company’s own Ordinary Shares will only be exercised if the Directors consider that there is likely 
to be a beneficial impact on earnings per Ordinary Share and that it is in the best interests of the Company at the time. The resolution renews a 
similar resolution passed at the Annual General Meeting of the Company held on 19 March 2015. The Company will be able to hold the Ordinary 
Shares which have been repurchased as treasury shares and re-sell them for cash, cancel them or use them in connection with certain of its 
share schemes. 

Options to subscribe for up to 2,296,022 Ordinary Shares have been granted and are outstanding as at 16 February 2016 (being the latest 
practicable date prior to publication of this document) representing 1.11% of the issued Ordinary Share capital at that date (excluding shares held in 
treasury). If the Directors were to exercise in full the power for which they are seeking authority under resolution 15, the options outstanding as at 
16 February 2016 would represent 1.23% of the Ordinary Share capital (excluding shares held in treasury) in issue following such exercise.

Resolution 16 – Calling of general meetings (special resolution)
Resolution 16 to be proposed at the Meeting seeks authority from shareholders to hold general meetings (other than Annual General Meetings) 
on 14 days’ clear notice. This is permissible under the existing Articles of Association of the Company and the Act. However, pursuant to the 
EU Shareholders’ Rights Directive, the Company must offer the facility, accessible to all shareholders, to vote by electronic means and must 
obtain specific shareholder approval annually in order to retain this ability. The Directors believe that there may be circumstances in which it 
will be important for the Company to be able to call meetings at such short notice. The shorter notice would not be used as a matter of course, 
but only where it is merited by the business of the Meeting and is thought to be to the advantage of shareholders as a whole. Accordingly, the 
Directors believe that it is important for the Company to retain this flexibility.

Directors’ recommendation
The Board of Directors considers that each of the resolutions being proposed at the Annual General Meeting are in the best interests of the 
Company and its shareholders as a whole. Accordingly, the Directors unanimously recommend that shareholders vote in favour of the resolutions 
as they intend to do in respect of their own beneficial shareholdings.

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Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Safestore Holdings plc
Proxy form

For the 2016 Annual General Meeting to be held at 12.00 noon on 23 March 2016
I/We the undersigned, being a holder of ordinary shares of 1 pence each of the capital of Safestore Holdings plc (the “Company”), hereby appoint 
the duly appointed Chairman of the meeting (see note 1 below) or

(BLOCK CAPITALS PLEASE)

to act as my/our proxy at the Annual General Meeting of the Company to be held at 12.00 noon on 23 March 2016 at Brittanic House, Stirling Way, 
Borehamwood, Hertfordshire WD6 2BT and at any adjournment thereof and to vote on my/our behalf as directed below.

Please tick here if this proxy appointment is one of multiple appointments being made. 

Please indicate with an “X” in the spaces provided how you wish your votes to be cast on a poll. Should this card be returned duly signed, 
but without specific direction, the proxy will vote or abstain at his/her discretion.

Ordinary resolutions

For

Against

Vote withheld

1.  To receive and adopt the Annual Report and Accounts for the year ended 31 October 2015

2.  To approve the Directors’ remuneration report for the year ended 31 October 2015

3.  To re-appoint Deloitte LLP as auditor

4.  To authorise the Directors to determine the auditor’s remuneration

5.  To declare a final dividend of 6.65 pence per ordinary share for the year ended 31 October 2015

6.  To re-elect Alan Lewis as a Director of the Company

7.  To re-elect Keith Edelman as a Director of the Company

8.  To re-elect Frederic Vecchioli as a Director of the Company

9.  To re-elect Andy Jones as a Director of the Company

10. To re-elect Ian Krieger as a Director of the Company

11. To re-elect Joanne Kenrick as a Director of the Company

12. To authorise political donations and political expenditure

13. To authorise the Directors to allot shares subject to the restrictions set out in the resolution

Special resolutions

14.  To authorise the disapplication of pre-emption rights subject to the limits set out in the resolution

15.  To authorise market purchases of ordinary shares up to a specified amount

16.  To reduce the notice period for general meetings other than an Annual General Meeting

Unless otherwise instructed, the proxy may vote as he/she thinks fit or abstain from voting in respect of the resolutions specified and also on any 
other business (including amendments to resolutions) that may properly come before the meeting.

Signature

Full name of registered holder(s)

Address

Dated

Postcode

Please return this proxy form to Capita Asset Services, PXS, 34 Beckenham Road, Beckenham, Kent BR3 4TU so as to arrive by 12.00 noon on 
21 March 2016.

As an alternative to completing your hard-copy proxy form, you can appoint a proxy electronically at www.capitashareportal.com.

For an electronic proxy appointment to be valid, your appointment must be received by no later than 12.00 noon on 21 March 2016. You will be 
asked to enter the investor code shown on your share certificate or dividend tax voucher and agree to certain terms and conditions. 

If you hold your shares in uncertificated form, you may appoint a proxy using the CREST electronic proxy appointment service, details of which are 
set out in notes vi, vii and viii to the Notice of Annual General Meeting.

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OverviewStrategic reportGovernanceFinancial statementsFinancial statements – Proxy form continued

Notes
1.  A member of the Company is entitled to appoint a proxy to exercise all or any of his/her rights to attend, speak and vote at a general meeting 

of the Company.

A member of the Company may appoint more than one proxy, provided that each proxy is appointed to exercise the rights attached to different 
shares. When two or more valid but differing appointments of proxy are delivered or received for the same share for use at the same meeting, 
the one which is last validly delivered or received (regardless of its date or the date of its execution) shall be treated as replacing and revoking 
the other or others as regards that share. If the Company is unable to determine which appointment was last validly delivered or received, none 
of them shall be treated as valid in respect of that share. To appoint more than one proxy, you should contact Capita Asset Services at the 
address stated in the information included with this proxy form.

2.   A member is entitled to appoint a proxy of his or her own choice. The Chairman of the meeting will act as proxy unless another proxy is chosen. 

A proxy need not be a member of the Company but must attend the meeting in person.

3.  

4.  

In the case of an individual, this proxy form should be signed by the appointer. In the case of a corporation, this proxy form must be executed 
under its common seal or under the hand of an officer, attorney or other person duly authorised.

In the case of joint holders, the vote of the senior who tenders a vote whether in person or by proxy in respect of the holding will be accepted 
to the exclusion of the votes of the other joint holders. For this purpose seniority is determined by the order in which the names appear in the 
Register of Members in respect of the joint holding.

5.   Please indicate with a cross in the appropriate box how you wish your votes to be cast. In the absence of any specific direction, the proxy will 
vote (or abstain from voting) at his or her discretion. The proxy will act in his/her discretion in relation to any other business at the meeting 
(including any resolution to amend a resolution or to adjourn the meeting).

6.   To be effective, the proxy form and any authority under which it is executed (or a certified copy of such authority) must be deposited with 

Capita Asset Services at Capita Asset Services, PXS, 34 Beckenham Road, Beckenham, Kent BR3 4TU not less than 48 hours before the 
time for holding the meeting.

7.   Completion and return of this proxy form will not prevent a member from attending and voting at the Annual General Meeting.

8.   Any alteration or deletion must be signed or initialled.

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Annual report and financial statements 2015  |  Safestore Holdings plc

 
Directors and advisers

Directors
A S Lewis 
F Vecchioli 
A B Jones 
K G Edelman 
I S Krieger  
J L Kenrick 

(Non-Executive Chairman)
(Chief Executive Officer)
(Chief Financial Officer)
(Non-Executive Director)
(Non-Executive Director) 
(Non-Executive Director)

Company Secretary
S Ahmed

Registered office
Brittanic House  
Stirling Way  
Borehamwood 
Hertfordshire WD6 2BT

Registered Company number
4726380

Websites
www.safestore.co.uk 
www.safestore.com

Bankers
National Westminster Bank 
HSBC Bank 
Lloyds Bank 
Santander UK 
BRED Banque Populaire 
Bank of Taiwan

Independent auditor
Deloitte LLP 
Chartered Accountants and Statutory Auditor 
2 New Street Square 
London EC4A 3BZ

Legal advisers
Travers Smith LLP 
10 Snow Hill 
London EC1A 2AL

Eversheds LLP 
115 Colmore Row  
Birmingham B3 3AL

Brokers and financial advisers
Investec Bank Plc 
2 Gresham Street 
London EC2V 7QP

Citigroup Global Markets Limited 
Citigroup Centre 
33 Canada Square 
London E14 5LB

Financial PR advisers
Instinctif Partners 
65 Gresham Street 
London EC2V 7NQ

Shareholder information
Registrars 
Capita Asset Services 
The Registry 
34 Beckenham Road 
Beckenham 
Kent BR3 4TU

Telephone (in UK): 0871 664 0300 
(Calls cost 12 pence per minute plus your phone company’s access charge)

Telephone (from overseas): +44 (0)20 8639 3399 
(Calls outside the United Kingdom will be charged at the applicable 
international rate)

Fax: +44 (0)1484 600 911 
E-mail: ssd@capitaregistrars.com 
Web: www.capitashareportal.com 
Share Portal: www.capitashareportal.com

Through the website of our Registrar, Capita Asset Services, shareholders 
are able to manage their shareholding by registering for the Share Portal, 
a free, secure, online access to their shareholding.

Please visit our investor relations website
All the latest news and updates for investors at www.safestore.com.

Safestore Holdings plc’s commitment to environmental issues is reflected in this Annual Report 
which has been printed on Satimat Green, a paper containing 75% post-consumer recycled 
fibre and 25% virgin fibre sourced from well-managed, responsible, FSC® certified forests. 

This document was printed by Park Communications, an EMAS certified company and its 
Environmental Management System is certified to ISO 14001. 

100% of the inks used are vegetable oil based, 95% of press chemicals are recycled for further 
use and, on average, 99% of any waste associated with this production will be recycled. 

Design Portfolio is committed to planting 
trees for every corporate communications 
project, in association with Trees for Cities.

Annual report and financial statements 2015  |  Safestore Holdings plc 

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OverviewStrategic reportGovernanceFinancial statements 
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Safestore Holdings plc
Brittanic House  
Stirling Way  
Borehamwood  
Hertfordshire WD6 2BT
Tel:  020 8732 1500
Fax:  020 8732 1510
www.safestore.co.uk 
www.safestore.com

2 

Annual report and financial statements 2015  |  Safestore Holdings plc

Financial statements – Copy to be supplied