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Safehold Inc.

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FY2018 Annual Report · Safehold Inc.
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Safestore 
Holdings plc 

Annual report and 
financial statements 2018

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8

 
 
 
 
 
 
 
 
A fifth consecutive year of double‑digit 
EPS1 and dividend growth and 
continued strategic progress

“We have delivered another successful year of growth characterised 
by strong organic performance, efficient integration of our recent 
acquisitions and good performances from our recently opened 
new stores. The fully integrated Alligator portfolio of twelve stores, 
acquired at the beginning of the financial year, is performing well. 
We have continued to seek high quality sites to open new stores 
and have successfully added four new stores to the pipeline 
which means we plan to open new stores in London‑Carshalton, 
Paris‑Pontoise, and Birmingham‑Merry Hill during 2019 and, 
subject to planning, Paris‑Magenta in 2020.

Our strong balance sheet continues to provide the flexibility to target 
selected development and acquisition opportunities as they arise.

Over the last five years, the like‑for‑like occupancy has increased 
on average by 2.7ppts per year, moving from 63.1% to 76.6%. 
The Company is in an excellent position and, as ever, our top 
priority remains the significant organic growth opportunity 
represented by the 1.7m sq ft of currently unlet space in our 
existing fully invested estate. 

The start to the current financial year has been encouraging in 
all our geographies and our leading market positions in the UK 
and Paris, combined with our resilient business model, enable 
us to look forward to the future with confidence.”

Frederic Vecchioli  
Safestore’s Chief Executive Officer

Overview

01  Highlights
02  Financial highlights
03  Chairman’s statement

Strategic report

04  Chief Executive’s statement
12  Principal risks
16  Financial review
25  Corporate social responsibility (“CSR”)

Governance

Financial statements

40  Corporate governance introduction/

Board of Directors
42  Corporate governance
46  Nomination Committee report
47  Audit Committee report
50  Directors’ remuneration report
67  Directors’ report
71  Statement of Directors’ responsibilities

72  Independent auditor’s report
77  Consolidated income statement
78  Consolidated statement of 
comprehensive income
79  Consolidated balance sheet
80  Consolidated statement of changes 

in shareholders’ equity

81  Consolidated cash flow statement
82  Notes to the financial statements
108 Company balance sheet
109 Company statement of changes in equity
110 Notes to the Company financial statements
IBC Directors and advisers

Overview 
Revenue (£’m)

£143.9m 
+10.8%
18 

143.9

17 

16 

15 

14 

129.9

115.4

104.8

97.9

Underlying EBITDA4 (£’m)

£82.9m 
+11.4%
18 

82.9

74.4

65.7

58.6

54.3

17 

16 

15 

14 

Dividend (pence per share)

16.25p 
+16.1%
18 

11.65

9.65

7.45

17 

16 

15 

14 

Notes

16.25

14.00

Please see overleaf for accompanying notes. 

Highlights

Strong financial performance
 — Group revenue for the year up 10.8% (10.4% in CER2)

 — Like-for-like3 Group revenue for the year in CER1 up 5.2% 

 — UK up 5.2%

 — Paris up 5.1%

 — Underlying EBITDA4 up 11.0% in CER2 which, combined with a gain on 
investment properties of £122.1 million (FY2017: £39.2 million), drove an 
increase in profit before tax5 of 134.9%

 — Adjusted Diluted EPRA Earnings per Share1 up 15.5% at 26.8 pence; 

13.8% increase in the final dividend to 11.15 pence (FY2017: 9.8 pence) 
giving a total for the year of 16.25 pence (FY2017: 14.0 pence) 

Operational focus
 — Continued balanced approach to revenue management drives returns

 — Like-for-like3 closing occupancy of 76.6% (up 2.7ppts on 2017) 

 — Like-for-like3 average occupancy for the year up 4.8%

 — Like-for-like3 average storage rate6 for the year up 0.2% in CER2 with 
improving momentum as the year progressed (Q4 +1.8% in CER2) 
underpinned by continuing improvements in marketing and 
pricing analytics

 — Total average storage rate6 down 3.3% in CER2 reflecting dilutive 

impact of Alligator acquisition and new store openings

 — Alligator and new stores trading well and in line with business plans

Strategic progress
 — Twelve Alligator stores acquired on 1 November 2017 for £55.9 million7 

now integrated into the business

 — Three new stores opened in the year at London Paddington Marble Arch, 

London Mitcham and Paris Poissy

 — Four new stores in the pipeline with 210,000 sq ft of new space scheduled 
to open in London Carshalton, Birmingham Merry Hill, Paris Pontoise and 
Paris Magenta (subject to planning)

Strong and flexible balance sheet
 — Bank facilities extended to June 2023

 — 20.9% increase in property valuation in CER2 driven by the 

Alligator acquisition, reduced exit cap rates and revised stabilised 
occupancy assumptions

 — Group loan-to-value ratio (“LTV”8) at 31 October 2018 at 30% and 

interest cover ratio (“ICR”9) at 8.6x

Succession
 — After nearly ten years with the Group, in accordance with good 

governance recommendations, Chairman Alan Lewis announces 
intention to retire from the Board

Annual report and financial statements 2018  |  Safestore Holdings plc

01

 
 
 
 
 
 
Financial highlights

Key measures

Underlying and operating metrics – total

Revenue

Underlying EBITDA4

Closing occupancy (let sq ft – million)10

Closing occupancy (% of MLA)11

Average storage rate6

Adjusted Diluted EPRA earnings per share1

Free cash flow12

EPRA basic NAV per share

Underlying and operating metrics – like-for-like3

Revenue

Underlying EBITDA4

Closing occupancy (let sq ft – million)10

Closing occupancy (% of MLA)11

Average occupancy (let sq ft – million)10

Average storage rate6

Statutory metrics

Profit before tax5

Basic earnings per share

Dividend per share

Cash inflow from operating activities

Notes

Year ended
31 October
2018

Year ended
31 October
2017

£143.9m

£129.9m

£82.9m

£74.4m

4.69

73.6%

£25.90

26.8p

£55.4m

£4.02

4.14

72.6%

£26.67

23.2p

£50.3m

£3.29

£134.0m

£126.9m

£77.6m

£72.6m

4.25

76.6%

4.14

£26.71

4.09

3.95

£26.55

£185.3m

£78.9m

84.4p

16.25p

37.4p

14.0p

£60.6m

£55.6m

Change

10.8%

11.4%

13.3%

+1.0ppts

Change –
CER2

10.4%

11.0%

n/a

n/a

(2.9%)

(3.3%)

15.5%

10.1%

22.2%

5.6%

6.9%

3.9%

4.8%

0.6%

134.9%

125.7%

16.1%

9.0%

n/a

n/a

n/a

5.2%

6.5%

n/a

n/a

n/a

0.2%

n/a

n/a

n/a

n/a

73.9%

+2.7ppts

1 

2 

3 

4 

 Adjusted Diluted EPRA EPS is based on the European Public Real Estate Association’s definition of earnings and is defined as profit or loss for the period after tax but excluding corporate 
transaction costs, change in fair value of derivatives, gain/loss on investment properties and the associated tax impacts. The Company then makes further adjustments for the impact of 
exceptional items, IFRS 2 share-based payment charges, exceptional tax items, and deferred tax charges. This adjusted earnings is divided by the diluted number of shares. The IFRS 2 cost 
is excluded as it is written back to distributable reserves and is a non-cash item (with the exception of the associated National Insurance element). Therefore neither the Company’s ability 
to distribute nor pay dividends are impacted (with the exception of the associated National Insurance element). The financial statements will disclose earnings both on a statutory, EPRA 
and Adjusted Diluted EPRA basis and will provide a full reconciliation of the differences in the financial year in which any LTIP awards may vest. 

 CER is constant exchange rates (Euro-denominated results for the current period have been retranslated at the exchange rate effective for the comparative period, in order to present the 
reported results on a more comparable basis).

 Like-for-like adjustments have been made to remove the impact of Alligator, 2017 opening of Combs-la-Ville, 2018 openings of Mitcham, Paddington Marble Arch and Poissy, 2017 closure 
of Deptford and 2018 closures of Leeds Central, Merton and Paddington. 

 Underlying EBITDA is defined as operating profit before exceptional items, share-based payments, corporate transaction costs, change in fair value of derivatives, gain/loss on investment 
properties, contingent rent and depreciation. Underlying profit before tax is defined as underlying EBITDA less leasehold rent, depreciation charged on property, plant and equipment and 
net finance charges relating to bank loans and cash.

5 

 Profit before tax increased by £106.4 million to £185.3 million (FY2017: £78.9 million) principally as a result of an increase in the gain on investment properties of £82.9 million to £122.1 million 
(FY2017: £39.2 million), complemented by an increase of £8.5 million or 11.4% in underlying EBITDA as a result of stronger trading performance. 

6 

 Average storage rate is calculated as the revenue generated from self-storage revenues divided by the average square footage occupied during the period in question.

7 

 The consideration paid for Alligator on 1 November 2017 was £55.9 million, net of cash acquired.

8 

 LTV ratio is loan-to-value ratio, which is defined as gross debt (excluding finance leases) as a proportion of the valuation of investment properties and investment properties under construction 
(excluding finance leases).

9 

 ICR is interest cover ratio, and is calculated as the ratio of underlying EBITDA after leasehold rent to underlying finance charges.

10  Occupancy excludes offices but includes bulk tenancy. As at 31 October 2018, closing occupancy includes 26,000 sq ft of bulk tenancy (31 October 2017: 27,000 sq ft). The Group full year 
average occupancy figures (+4.4%) on page 1 of our Q4 trading update of 15 November 2018 were in fact the figures for the quarter ended 31 October 2018 and were described as full year in 
error. The full year average occupancy figures were up 4.8%.

11  MLA is maximum lettable area. At 31 October 2018, Group MLA was 6.37m sq ft (FY2017: 5.71m sq ft).

12  Free cash flow is defined as cash flow before investing and financing activities but after leasehold rent payments.

02

Safestore Holdings plc  |  Annual report and financial statements 2018

OverviewChairman’s statement

Our purpose is simple – 
to add stakeholder value

Safestore has delivered the highest total shareholder 
return of any UK-listed self-storage operator

I am pleased to announce, on behalf of the 
Board of Safestore, another strong set of 
results for the year ended 31 October 2018. 

Our purpose is simple – to add stakeholder 
value by being a market leader in self-storage, 
providing effective solutions for our customers 
and development opportunities for our 
colleagues. This, supported by our strategy 
and underpinned by our values, has helped 
create real value for all our stakeholders. 

Over the past year we have made good strategic 
progress. The nine new stores opened over the 
last two years are all performing at least in line 
with their business plans. Alligator Self Storage, 
acquired on 1 November 2017, is now fully 
integrated into the business and we have a 
pipeline of four new sites, adding 210,000 sq ft of 
capacity, opening over the next circa 18 months. 

Management’s focus remains on the existing 
store portfolio and filling the 1.7m sq ft of 
available capacity, building on the operational 
improvements made over the previous five years. 

During the year, our Remuneration Committee 
has, for the second year, spent a significant 
amount of time engaging with our shareholders 
around our remuneration policy, which was 
implemented in 2017. This resulted in a number 
of changes to our policy which are detailed in 
the Directors’ remuneration report. Like the 
Remuneration Committee, I continue to believe 
strongly that the remuneration structure, which 
is designed to break away from the conventional 
model and drive exceptional corporate 
performance from our talented management 
team over a five-year period, is in the best 
interests of all stakeholders. I would like to take 
this opportunity to thank all the shareholders 
who have supported our proposals as well 
as all of those who have engaged with us, and 
put considerable time and effort into analysing 
and providing feedback on our proposals.

In addition, corporate and social responsibility 
(“CSR”) is important to Safestore’s business 
processes and operations. Our CSR agenda 
has developed in the year and is covered in 
our Annual Report.

Financial results
Revenue for the year was £143.9 million, 10.8% 
ahead of last year (FY2017: £129.9 million) and 
was up 10.4% on a constant currency basis. 
Like-for-like revenue was up 5.2% in constant 
currency. This result was driven by a strong 
performance in the UK which grew like-for-like 
revenue by 5.2%, combined with another good 
performance by Une Pièce en Plus, our Parisian 
business, which grew like-for-like revenue by 

5.1%. In addition, the November 2017 acquisition 
of Alligator contributed to the revenue growth.

dividend will grow at least in line with Adjusted 
Diluted EPRA earnings per share. 

Underlying EBITDA increased by 11.4% to 
£82.9 million (FY2017: £74.4 million) and 11.0% 
on a constant currency basis. Underlying 
EBITDA after rental costs increased by 11.9% 
to £71.7 million (FY2017: £64.1 million).

The annualisation of the benefit of the refinancing 
of our bank debt and US private placement 
notes in May 2017 drove a reduction in the year 
in the underlying finance charge of £1.0 million or 
10.6% to £8.4 million (FY2017: £9.4 million). Over 
the last five years we have reduced our finance 
charges by 54% or £10.0 million.

As a result of the above factors, Adjusted 
Diluted EPRA earnings per share grew by 
15.5% to 26.8 pence (FY2017: 23.2 pence). 
Adjusted Diluted EPRA earnings per share 
has grown by 16.1 pence or 150% over the last 
five years. Statutory basic earnings per share 
increased to 84.4 pence (FY2017: 37.4 pence), 
the increase in Adjusted Diluted EPRA earnings 
per share combining with a significant gain on 
valuation of investment properties.

Capital structure
The Group’s balance sheet remains robust with 
a Group LTV8 ratio of 30% and an interest cover 
ratio9 (“ICR”) of 8.6x. This represents a level of 
gearing we consider appropriate for the business 
to enable the Group to increase returns on 
equity, maintain financial flexibility and to 
achieve our medium-term strategic objectives.

Dividend
Reflecting the Group’s strong trading 
performance, the Board is pleased to 
recommend a 13.8% increase in the final dividend 
to 11.15 pence per share (FY2017: 9.8 pence per 
share) resulting in an increase of 16.1% in the total 
dividend to 16.25 pence per share for the year 
(FY2017: 14.0 pence per share). The total dividend 
for the year is covered 1.65 times by Adjusted 
EPRA diluted earnings (1.66 times in 2017). 
The Group’s dividend has increased by 183% in 
the last five years during which period the Group 
has returned to shareholders a total of 59 pence 
per share. Shareholders will be asked to approve 
the dividend at the Company’s Annual General 
Meeting on 20 March 2019 and, if approved, the 
final dividend will be payable on 10 April 2019 to 
shareholders on the register at close of business 
on 8 March 2019.

Over the last five years, the management and 
store teams have delivered a total shareholder 
return of 317.6%, ranking at number one in the 
property sector and number five in the FTSE 250, 
significantly ahead of any other listed self-storage 
operators. Since flotation in 2007, Safestore has 
also delivered the highest total shareholder return 
of any UK-listed self-storage operator.

People
Of course, this set of strong results would not 
have been possible without having the best 
people, fully trained and highly motivated. 
During the last year Safestore was awarded the 
Gold accreditation under the Investors In People 
(“IIP”) programme, a significant improvement 
from the Bronze accreditation awarded in 2015. 
This places Safestore as one of the top 
employers of 14,000 IIP-accredited companies 
across 75 countries. In addition, Safestore was 
subsequently shortlisted as a finalist for the IIP 
Gold Employer of the year 250+ category. This 
is a great testament to our colleagues across 
the business who continue to be the key to the 
success of the business and demonstrates our 
commitment to developing our people.

IIP recognised that the business continues to 
undergo significant self-review in order to create 
a sustainable organisation with an unwavering 
commitment to improve performance through 
people. It also recognised that the levels of 
pride in the Company are high and what sets 
the Company apart is its culture of being 
friendly, supportive and showing a genuine 
interest in the individual. 

I would like to take this opportunity to thank all 
my colleagues throughout the Group for their 
hard work and dedication this year. 

Succession
After nearly ten years as a Director of the 
Group, five years of which have been as 
Chairman, I have decided that the time is right 
to seek my successor. This also accords with 
latest governance recommendations. A 
recruitment process, managed by our Senior 
Independent Director Ian Krieger, will be 
launched imminently and I will step down in 
due course once that successor has been 
appointed. A further announcement will be 
made at an appropriate time.

The Board remains confident in the prospects 
for the Group and will continue its progressive 
dividend policy in 2019 and beyond. In the 
medium term it is anticipated that the Group’s 

Alan Lewis
Chairman
7 January 2019

Annual report and financial statements 2018  |  Safestore Holdings plc

03

Chief Executive’s statement

A strong organic 
performance 
complemented by an 
acquisition and new stores

Safestore has strengthened its market positions in both the UK and Paris

Summary 
In 2018, Safestore has delivered a fifth year 
of double-digit growth in Adjusted Diluted 
EPRA earnings per share1 characterised by a 
combination of organic and acquisitive growth. 
Total Group revenue increased by 10.8% 
(10.4% at CER2) with a strong performance 
across the UK (+11.8%) and continued strength 
in Paris (+5.9%). On a like-for-like3 basis in 
CER2, Group revenue increased by 5.2% 
with the UK up 5.2% and Paris up 5.1%. 
The Group’s like-for-like3 closing occupancy 
increased by 2.7 percentage points (“ppts”) 
to 76.6% with the average storage rate4 up 
0.2% at CER2.

Our operational performance across the 
UK has been strong this year. Robust enquiry 
conversion, driven by our ongoing commitment 
to investing in and supporting our people, has 
resulted in like-for-like3 closing occupancy in 
the UK growing by 2.9ppts to 74.7%. Growth 
in occupancy across the UK has been healthy 
with the UK regions performing slightly more 
strongly than London and the South East. 

In the UK, we completed the acquisition of the 
twelve-store Alligator Self Storage portfolio on 
1 November 2017 for £55.9 million5. The 
portfolio was successfully integrated during 
the year. In addition, two new stores in London 
Mitcham and London Paddington Marble Arch 
were opened on time and on budget. 

In Paris, our performance has also been 
strong with like-for-like3 revenue growing 
by 5.1%. Average occupancy growth was 

6.0% whilst average rate declined by 0.9% 
impacted, as expected, by the dilutive effect 
of our recent suburban opening at Emerainville. 
Like-for-like3 closing occupancy ended the 
year at 84.1% (FY2017: 82.6%). This is the 
twentieth consecutive year of revenue growth 
in Paris with average growth over the last six 
years of circa 5%. We opened a new store in 
Poissy in August 2018 which is trading in line 
with its business plan.

Group underlying EBITDA6 of £82.9 million 
increased by 11.0% at CER2 on the prior year 
and by 11.4% on a reported basis reflecting 
the impact of the strengthening Euro on the 
profit earned from our Paris business. The 
Group’s EBITDA6 performance, combined 
with reduced finance costs arising from the 
annualisation of the refinancing of the Group’s 
US Private Placement (“USPP”) Notes and 
amendment and extension of the bank facilities 
completed in May 2017, resulted in a 15.5% 
increase in Adjusted Diluted EPRA EPS1 in the 
period to 26.8 pence (FY2017: 23.2 pence). 

Our property portfolio valuation, including 
investment properties under construction, 
increased in the year by 20.9% on a constant 
currency basis, driven by the acquisition of 
Alligator and revisions to exit cap rates and 
stabilised occupancy assumptions. After 
exchange rate movements, the portfolio 
valuation increased by 21.2% to £1,220.9 million 
with the UK portfolio up £176.7 million to a 
total UK value of £921.1 million and the French 
portfolio increasing by €38.6 million to 
€337.2 million.

Reflecting the Group’s strong trading 
performance, the Board is pleased to 
recommend a 13.8% increase in the 
final dividend to 11.15 pence per share 
(FY2017: 9.8 pence) resulting in a full year 
dividend up 16.1% to 16.25 pence per share 
(FY2017: 14.0 pence). 

Outlook 
In the last two financial years, Safestore 
has further strengthened its market positions 
in both the UK and Paris with the acquisitions 
of Space Maker and Alligator, the opening of 
nine new stores and the establishment of a 
pipeline of a further four new stores. The 
Group has 1.7m sq ft of fully invested unlet 
space available, offering significant operational 
upside in the existing portfolio. We remain 
focused on further optimising the Group’s 
operational performance whilst our balance 
sheet strength and flexibility provide us with 
the opportunity to actively consider further 
selective development and acquisition 
opportunities in our key markets. 

The strong performance of the final quarter of 
2017/18 has continued into the new financial 
year with LFL Group revenue (“CER”) up 6.4% 
for the two months to December 2018. Our 
strong market positions, operational platform 
and geographical diversity enable the Group 
to look forward with confidence to the 2018/19 
financial year.

“ Our balance sheet strength and flexibility provide us 
with the opportunity to consider selective development 
and acquisition opportunities”

Notes 

1 

2 

3 

 Adjusted Diluted EPRA EPS is based on the European Public Real Estate Association’s definition of Earnings and is defined as profit or loss for the period after tax but excluding corporate 
transaction costs, change in fair value of derivatives, gain/loss on investment properties and the associated tax impacts. The Company then makes further adjustments for the impact of 
exceptional items, IFRS 2 share-based payment charges, exceptional tax items, and deferred tax charges. This adjusted earnings is divided by the diluted number of shares. The IFRS 2 
cost is excluded as it is written back to distributable reserves and is a non-cash item (with the exception of the associated National Insurance element). Therefore neither the Company’s ability 
to distribute nor pay dividends are impacted (with the exception of the associated National Insurance element). The financial statements will disclose earnings both on a statutory, EPRA and 
Adjusted Diluted EPRA basis and will provide a full reconciliation of the differences in the financial year in which any LTIP awards may vest.

 CER is constant exchange rates (Euro-denominated results for the current period have been retranslated at the exchange rate effective for the comparative period, in order to present the 
reported results on a more comparable basis).

 Like-for-like adjustments have been made to remove the impact of Alligator, 2017 opening of Combs-la-Ville, 2018 openings of Mitcham, Paddington Marble Arch and Poissy, 2017 closure 
of Deptford and 2018 closures of Leeds Central, Merton and Paddington. 

4 

 Average storage rate is calculated as the revenue generated from self-storage revenues divided by the average square footage occupied during the period in question.

5 

 The consideration paid for Alligator on 1 November 2017 was £55.9 million, net of cash acquired.

6 

 Underlying EBITDA is defined as operating profit before exceptional items, share-based payments, corporate transaction costs, change in fair value of derivatives, gain/loss on investment 
properties, contingent rent and depreciation. Underlying profit before tax is defined as underlying EBITDA less leasehold rent, depreciation charged on property, plant and equipment and 
net finance charges relating to bank loans and cash.

04

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportcustomers can confidently choose Safestore 
wherever they look for trust and reputational 
signals in the brand. In France, Une Pièce en 
Plus continues to use Trustpilot to obtain 
independent customer reviews. More than 
93% of customers are satisfied with their 
customer service experience, rating it four 
stars and above. 

Motivated and effective store teams 
benefiting from improved training 
and coaching 
Our enthusiastic, well-trained and customer-
centric sales team remains a key differentiator 
and a strength of our business. Understanding 
the needs of our customer and using this 
knowledge to develop in-store trusted advisers 
is a fundamental part of driving revenue 
growth and market share.

On 1 November 2017, we acquired the 
Alligator Self Storage portfolio of twelve stores. 
Drawing on the experience gained from the 
successful integration of the Space Maker 
brand in 2016, we implemented enhancements 
to our leadership structure and successfully 
and efficiently integrated the stores into our 
geographical regional structure. Our dedicated 
online learning platform allows our new 
colleagues to take part in our industry-leading 
training and development programmes. The 
Alligator internal and external rebrand to 
Safestore commenced in June 2018 and 
is exceeding its projected completion 
programme timescales.

Revenue (£’m)

£143.9m

68.9

48

34.9

40.1

 London and South East
 Rest of UK
 Paris

Our strategy
The Group’s proven strategy remains 
unchanged. We believe that the Group 
has a well located asset base, management 
expertise, infrastructure, scale and balance 
sheet strength to exploit the current healthy 
industry dynamics. As we look forward, we 
consider that the Group has the potential to 
significantly further increase its earnings per 
share by:

 — optimising the trading performance of the 

existing portfolio;

 — maintaining a strong and flexible capital 

structure; and

 — taking advantage of selective portfolio 

management and expansion opportunities.

Key performance indicators
The key performance indicators (“KPIs”) of our 
business are occupancy and average rental rate, 
which drive the revenue of our business. These 
KPIs, along with underlying EBITDA, are reported 
in the financial highlights section on page 2 
and within the trading performance section 
of the strategic report on pages 10 and 11.

Optimisation of existing portfolio
With the opening of nine new stores since 
August 2016, and the acquisitions of Space 
Maker in July 2016 and Alligator in November 
2017, we have further strengthened our 
market-leading portfolio. We have a high quality, 
fully invested estate in both the UK and Paris. 
Of our 146 stores, 94 are in London and the 
South East of England or in Paris with 52 in 
the other major UK cities. We now operate 44 
stores within the M25 which represents a higher 
number of stores than any other competitor. 

With the aforementioned new store openings, 
our MLA4 has increased to 6.37m sq ft at 
31 October 2018. At the current occupancy 
level of 73.6% we have 1.7m sq ft of unoccupied 
space, of which 1.4m sq ft is in our UK stores 
and 0.3m sq ft in Paris. In total this unlet space 
is the equivalent of circa 40 empty stores 
located across the estate. This available space 
is fully invested and the related operating costs 
are essentially fixed and already included in the 
Group cost base. Our continued focus will be 
on ensuring that we drive occupancy to utilise 
this capacity at carefully managed rates. Over 
the last five years, the like-for-like occupancy 
has increased from 63.1% to 76.6% i.e. an 
average of 2.7% per year. As of 31 December 
2018, the like-for-like closing occupancy is up 
2.7ppts year-on-year.

There are three elements that are critical to the 
optimisation of our existing portfolio:

 — enquiry generation through an effective and 

efficient marketing operation;

 — strong conversion of enquiries into new 

lets; and

 — disciplined central revenue management 

and cost control.

Digital marketing expertise
Awareness of self-storage is increasing each 
year but still remains relatively low with 54% 
(FY2017: 58%) of the UK population either 
knowing very little or nothing about 
self-storage (source: 2018 SSA Annual 
Report). In the UK around 75% of our new 
customers are using self-storage for the first 
time. It is largely a brand-blind purchase with 
only 12% of respondents in the Self Storage 
Association Annual Survey stating that a brand 
would influence their purchase decision. Only 
3% of respondents in the same survey 
associated any particular features or benefits 
with a certain brand. Typically, customers 
requiring storage start their journey by 
conducting online research using generic 
keywords in their locality (e.g. “storage in 
Borehamwood”, “self-storage near me”).

We believe there is a clear benefit of scale 
in the generation of customer enquiries. The 
Group has continued to invest in its consumer 
website as well as in-house expertise which 
has resulted in the development of a leading 
digital marketing platform that has generated 
over 40% enquiry growth over the last five 
years. Our digital marketing team has been 
enhanced with the recruitment and on-boarding 
of a Digital and Marketing Director. Our increasing 
in-house expertise and significant annual budget 
have enabled us to deliver strong results.

Online enquiries now represent 83% of our 
enquiries in the UK (FY2017: 82%) and 74% 
in France (FY2017: 72%). Nearly 50% of our 
online enquiries in the UK now originate from a 
mobile device (excluding tablets), compared to 
just over 45% last year, highlighting the need 
for continual investment in our responsive 
web platform for a “mobile-first” world.

During 2018, the Group successfully 
completed the integration of the Alligator 
Self Storage marketing platform (core 
website, hosting, paid advertising, social 
media and analytics) and CRM system with 
full realisation of cost synergies as planned. 
Now within the Safestore platform, the 
search engine visibility of former Alligator 
stores has been improving, which should 
provide the foundation for future enquiry 
and occupancy growth.

We will continue to invest in activities that 
promote a strong search engine presence 
to grow enquiry volume whilst managing 
efficiency in terms of the overall cost 
per enquiry.

In 2018, Safestore once again achieved a 
Feefo customer service rating of 96% based 
on the customers who rated their experience 
as “Excellent” or “Good”. Having achieved this 
service level online, in the store and on the 
phone, Safestore was again recognised with 
a “Gold Trusted Merchant” award – given to 
businesses achieving over 95% – for the fifth 
year running. In addition to using Feefo, 
Safestore now invites customers to leave a 
review of their service on a number of review 
platforms, including Google, to ensure that 

Annual report and financial statements 2018  |  Safestore Holdings plc

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Chief Executive’s statement continued

Optimisation of existing portfolio 
continued
Motivated and effective store teams 
benefiting from improved training and 
coaching continued
November 2016 saw the launch of our internal 
Store Manager Development Programme 
designed to provide the business with its 
future store managers. The first group of 
trainees graduated in November 2017 and the 
second intake of sales consultants at the end 
of October 2018. We are proud to announce 
that our intake 3 programme delegates have 
the opportunity to gain a nationally recognised 
qualification from the Institute of Leadership 
& Management (“ILM”) at Level 3.

As with our new Alligator colleagues, all new 
recruits to the business benefit from enhanced 
induction and training tools which have been 
developed in-house and enable us to quickly 
identify high potential individuals and increase 
their speed to competency. Our Store 
Manager Development Programme 
demonstrates the effectiveness of our learning 
tools. In a spirit of constant improvement our 
content and delivery process is dynamically 
enhanced through our 360-degree feedback 
process utilising the learnings from not only 
the candidates but also our training store 
managers. This allows our people to be trained 
with the knowledge and skills to sell effectively 
in today’s market place. 

All new recruits receive individual performance 
targets within four weeks of joining the business 
and are placed on the “pay-for-skills” programme 
which allows accelerated basic pay increases 
dependent on success in demonstrating 
specific and defined skills. The key target of 
our programme, to ensure that close to 100% 
of our store manager appointments are from 
within the business, still remains and we are 
pleased with our progress to date.

The training and development of our store and 
customer-facing colleagues is an essential part 
of our daily routines. In 2018, we delivered a 
further 29,000 hours of training through 
face-to-face sessions and via our internally 
developed online learning tool. This Learning 
Management System also provides the 
opportunity for team members to receive 
rigorously enforced health and safety, fire 
and compliance training, ensuring that our 
staff are up to date in relation to their technical 
knowledge and continue to operate a safe 
environment for both our colleagues and 
customers. These modules are continually 
updated to target the areas of most 
opportunity and maintain colleague 
engagement. These tools, systems and 
resources have allowed us to effectively 
communicate changes quickly and manage 
compliance robustly, allowing our colleagues 
to complete the training on an annual basis. 

To further support our cyber security 
and GDPR compliance we have introduced 
further enhanced online training modules. 
All colleagues are required to complete 
this training. 

Our performance dashboard allows our store 
and field teams to focus on the key operating 
metrics of the business providing an 
appropriate level of management information 
to enable swift decision making. Reporting 
performance down to individual employee level 
enhances our competitive approach to team 
and individual performance. We continue to 
reward our people for their performances with 
bonuses of up to 50% of basic salary based 
on their achievements against individual new 
lets, occupancy, ancillary sales and pricing 
targets. In addition, a Values and Behaviours 
framework is overlaid on individuals’ financial 
performance in order to assess team 
members’ performance and development 
needs on a quarterly basis.

Customers continue to be at the heart of 
everything we do, whether it be in store, online or 
in their communities. Our Gold standard Feefo 
customer service score, currently at 96%, 
reflects our ongoing commitment to 
their satisfaction.

In what is still a relatively immature and poorly 
understood product, customer service and 
selling skills at the point of sale remain essential 
in earning the trust of the customer and in 
driving the appropriate balance of volumes 
and unit price in order to optimise revenue 
growth in each store.

Safestore has been an Investors in People 
(“IIP”) organisation since 2003 and our aim is 
to be an employer of choice in our sector as 
we passionately believe that our continued 
success is dependent on our highly motivated 
and well trained colleagues. In April 2018, 
Safestore was awarded the Gold Accreditation 
under the IIP programme, a significant 
improvement from the Bronze accreditation 
awarded in 2015. This puts Safestore as one 
of the top employers of 14,000 IIP-accredited 
companies. In addition, Safestore was 
subsequently shortlisted as a finalist for the 
IIP Gold Employer of the year 250+ category, 
putting us in the top ten of all companies that 
have achieved Gold accreditation. IIP is the 
international standard for people management, 
defining what it takes to lead, support and 
manage people effectively to achieve 
sustainable results. Underpinning the standard 
is the Investors in People framework, reflecting 
the latest workplace trends, essential skills 
and effective structures required to outperform 
in any industry. Investors in People enables 
organisations to benchmark against the best 
in the business on an international scale. We 
are proud to have our colleagues recognised 
to such a high standard not only in our 
industry but across 14,000 organisations 
in 75 countries.

Central revenue management and 
cost control
We continue to pursue a balanced approach 
to revenue management. We aim to optimise 
revenue by improving the utilisation of the 
available space in our portfolio at carefully 
managed rates. Our central pricing team is 
responsible for the management of our 
dynamic pricing policy, the implementation 
of promotional offers and the identification 
of additional ancillary revenue opportunities. 
Whilst price lists are managed centrally and 
can be adjusted on a real-time basis when 
needed, the store sales teams have the ability, 
in selected stores, to offer a Lowest Price 
Guarantee in the event that a local competitor 
is offering a lower price. The reduction in the 
level of discount offered over the last four years 
is linked to store team variable incentives and 
is monitored closely by the central pricing team.

Average rates are predominantly influenced by:

 — the store location and catchment area;

 — the volume of enquiries generated online;

 — the store team skills at converting these 
enquiries into new lets at the expected 
price; and

 — the pricing policy and the confidence 

provided by analytical capabilities that 
smaller players may lack.

We believe that Safestore has a very strong 
proposition in each of these areas.

Costs are managed centrally with a lean 
structure maintained at the Head Office. 
Enhancements to cost control are continually 
considered and the cost base is challenged 
on an ongoing basis.

Strong and flexible 
capital structure
Since 2014 we have refinanced the business 
on three occasions, each time on improved 
terms, and believe we now have a capital 
structure that is appropriate for our business 
and which provides us with the flexibility to 
take advantage of carefully evaluated 
development and acquisition opportunities. 

In 2017, we completed the refinancing of the 
Group’s US Private Placement Notes (“USPP”) 
and an amendment and extension of its 
existing bank facilities to extend the average 
maturity and lower the cost of the Group’s 
debt financing. The terms of the amendment 
and extension of the bank facilities allowed 
for an option to extend the facilities by a 
further year. We have recently completed 
this extension. From the £250 million UK 
revolving bank facility, £26 million matures 
in June 2022 and £224 million matures in 
June 2023. €13.3 million of the €70 million 
France revolving facility matures in June 2022 
and €56.7 million matures in June 2023. 

06

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportDuring the year we hedged a further £35 million 
of our Sterling revolving credit facility drawings 
at a rate of 1.2915%. Currently, 87% of our 
debt facilities are either fixed rate or hedged 
until June 2022.

At 31 October 2018, based on the current level 
of borrowings and interest swap rates, the 
Group’s weighted average cost of debt is 
2.28%. The weighted average maturity of the 
Group’s drawn debt is 6.3 years at the current 
period end and the Group’s LTV ratio under 
the new financing arrangements is 30.3% 
as at 31 October 2018.

This LTV and ICR of 8.6x for the rolling 
twelve-month period ended 31 October 2018 
provide us with significant headroom compared 
to our banking covenants. We have £103 million 
of available bank facilities at 31 October 2018.

Taking into account the improvements we 
have made in the performance of the business 
and the reduction in underlying finance charges 
of circa £10 million over the last five years, the 
Group is now capable of generating free cash 
after dividends sufficient to fund the building of 
two to three new stores per annum depending 
on location and availability of land.

The Group evaluates development and 
acquisition opportunities in a careful and 
disciplined manner against rigorous investment 
criteria. Our investment policy requires certain 
Board-approved hurdle rates to be considered 
achievable prior to progressing an investment 
opportunity. In addition, the Group aims to 
maintain a Group LTV ratio of between 30% 
and 40% which the Board considers to be 
appropriate for the Group.

Portfolio management
As ever, our approach to store development 
and acquisition in the UK and Paris will continue 
to be pragmatic, flexible and focused on the 
return on capital.

Our property teams in both the UK and Paris 
are continually seeking investment opportunities 
in new sites to add to the store pipeline. However, 
investments will only be made if they comply 
with our disciplined and strict investment criteria.

Since we relaunched our store opening 
strategy in summer 2016 we have opened six 
new stores in the UK in Chiswick, Wandsworth, 
Paddington Marble Arch and Mitcham in 
London, Birmingham, Altrincham and three 
stores in Paris at Emerainville, Combs-la-Ville 
and Poissy as well as completing the 
extension and refurbishment of our Acton and 
Longpont (Paris) stores. All of these stores are 
performing in line with or ahead of their 
business plans.

In addition, we have a pipeline of 210,000 sq ft 
of space across four new stores to be opened 
in 2019 in the UK in Carshalton in South London 
and Merry Hill in Birmingham and in Paris in 
Pontoise and Magenta.

Further details of the last twelve months’ 
activity are as follows:

In April 2018, we opened a new circa 
54,000 sq ft freehold store in Mitcham, in 
South West London. The site was acquired 
in December 2016 with the planning and 
building process taking just 16 months.

At the end of July 2018, we closed our 
leasehold Merton store and consolidated the 
majority of customers into our new Mitcham 
store. The closed Merton store had an MLA 
of 19,000 sq ft and an annual EBITDA of 
circa £0.1 million.

In June 2018, we opened a new 37,000 sq ft 
leasehold store located between Paddington 
and Marble Arch in central London. The 
lease is for a period of 20 years, with an 
option to extend for a further ten years. Our 
former 15,000 sq ft Paddington store closed 
in July 2018 with a significant proportion of 
its customers transferred to the new store.

In October 2017, we completed the 
acquisition of a 1.34 acre industrial site at 
Merry Hill, around ten miles west of the centre 
of Birmingham, in a very prominent location 
close to Merry Hill regional shopping centre. 
We have now received planning consent and 
commenced building and we expect to open 
a purpose-built freehold 55,000 sq ft store 
in the second half of 2019.

In our interim results this year, we announced 
that we had exchanged contracts to acquire 
a freehold site in Carshalton in South London 
subject to planning permission. We have 
now received planning permission and have 
completed the acquisition of the site. We 
anticipate opening the circa 40,000 sq ft 
store in 2019.

In Paris, where regulatory barriers are likely to 
continue to restrict meaningful new development 
inside the city, we will continue our policy of 
segmenting our demand and encouraging the 
customers who wish to reduce their storage 
costs to utilise the second belt stores. We will 
also manage occupancy and rates upwards in 
the more central stores and ensure that pricing 
recognises the value customers place on the 
convenience of physical proximity. The strong 
selling organisation and store network 
established by Une Pièce en Plus in Paris 
uniquely enables it to implement this 
commercial policy to complement the strong 
second belt markets in which we operate.

In June 2018, we exchanged contracts 
on a freehold 4.2 acre site in Pontoise, north 
west of Paris, and have now received planning 
permission and completed the acquisition 
of the site in December 2018. We anticipate 
converting the existing building into a 65,000 sq ft 
store and that opening will be in 2019. 

Owned store portfolio

Number of stores

146

67

46

52

27

 London and South East
 Rest of UK
 Paris

In April 2018, we agreed a lease on a site at 
Magenta in central Paris. Subject to planning, 
we aim to open a 50,000 sq ft store here in the 
2019/20 financial year.

In November 2017, we exchanged contracts 
on a site at Poissy, in the west of Paris, an area 
where we previously had no stores. We have 
since completed the acquisition of the site and 
opened the freehold 80,000 sq ft store in 
summer 2018.

We believe there will be further opportunities 
to develop new stores in the outer suburbs of 
Paris and are actively reviewing the market for 
new opportunities.

Following the year end, we extended the lease 
on our Edinburgh Gyle store by ten years. The 
lease now has 18 years remaining and expires 
in 2036. In addition, a six-month rent-free 
period was agreed.

We have now extended the leases on 
19 stores or 53% of our leased store portfolio 
in the UK since 2012 and our average lease 
length remaining now stands at 12.5 years 
as compared to 13.3 years at FY2017.

In the UK we plan to redevelop a small number 
of our older stores. Currently, our Leeds store 
is closed as part of this programme and most 
of the store’s customers have been relocated 
to other sites. In addition, our Newcastle store 
is undergoing a full refurbishment and remains 
open during the course of the works. Finally, 
options for the refurbishment of our Sheldon 
store, as anticipated on acquisition of the 
Alligator portfolio, are being considered.

Annual report and financial statements 2018  |  Safestore Holdings plc

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Chief Executive’s statement continued

Acquisitions
On 1 November 2017, the Group completed 
the acquisition of Stork Self Storage (Holdings) 
Limited (“SSSHL”), trading as Alligator Self 
Storage. The consideration paid was 
£55.9 million, net of cash acquired with 
the business.

SSSHL was the eleventh largest self-storage 
portfolio in the UK with twelve stores and 
a maximum lettable area estimated at circa 
569,000 sq ft. SSSHL’s stores, which are 
geographically complementary to the existing 
estate, are located in London (Camden), the 
South East of the UK (Fareham, Farnham, 
Luton and Winchester), Birmingham (three 
stores), Southampton, Bolton, Bristol and 
Nottingham. Ten of the SSSHL stores are 
freehold or long leasehold and two are leasehold 
stores with an average remaining lease length 
of 14.3 years as at 31 October 2018.

The Alligator stores have now been fully 
integrated into the Safestore portfolio from 
an operational and back office perspective 
and the rebranding of the portfolio will be 
completed during the course of the current 
financial year. Trading of the Alligator portfolio 
during the year was in line with our expectations.

Portfolio summary
The self-storage market has been growing 
consistently in the last 20 years across many 
European countries but few regions offer the 
unique characteristic of London and Paris, 
both of which consist of large, wealthy and 
densely populated markets. In the London 
region, the population is 13 million inhabitants 
with a density of 5,200 inhabitants per square 
mile in the region, 11,000 per square mile in 
central London and up to 32,000 in the 
densest boroughs. 

The population of the Paris urban area is 
10.7 million inhabitants with a density of 9,300 
inhabitants per square mile in the urban area 
but 54,000 per square mile in the city of Paris 
and first belt, where 69% of our French stores 
are located and which has one of the highest 
population densities in the western world. 85% 
of the Paris region population live in central 
parts of the city versus the rest of the urban 
area, which compares with 60% in the London 
region. There are currently circa 245 storage 
centres within the M25 as compared to only 
circa 90 in the Paris urban area. 

In addition, barriers to entry in these two 
important city markets are high, due to land 
values and limited availability of sites as well as 
planning regulation. This is the case for Paris 
and its first belt in particular, which inhibits 
new development possibilities.

Our combined operations in London and Paris, 
with 71 stores, contribute £83.4 million of 
revenue and £57.7 million of store EBITDA 
and offer a unique exposure to the two most 
attractive European self-storage markets.

We have a strong position in both the UK and 
Paris markets operating 119 stores in the UK, 
67 of which are in London and the South East, 
and 27 stores in Paris.

In the UK, 63% of our revenue is generated by 
our stores in London and the South East. On 
average, our stores in London and the South 
East are smaller than in the rest of the UK but 
the rental rates achieved are materially higher 
enabling these stores to typically achieve 
similar or better margins than the larger stores. 
In London we operate 44 stores within the 
M25, more than any other competitor. 

In France, we have a leading position in the 
heart of the affluent city of Paris market with 
eight stores branded as Une Pièce en Plus 
(“UPP”) (“A spare room”) with more than twice 
the number of stores of our two major 
competitors combined. 69% of the UPP stores 
are located in a cluster within a five-mile radius 
of the city centre, which facilitates strong 
operational and marketing synergies as well as 
options to differentiate and channel customers 
to the right store subject to their preference for 
convenience or price affordability. The Parisian 
market has attractive socio-demographic 
characteristics for self-storage and we believe 
that UPP enjoys unique strategic strength 
in such an attractive market.

Together, as at 31 October 2018, London, 
the South East and Paris represent 64% of 
our stores, 72% of our revenues, as well as 
58% of our available capacity.

In addition, Safestore has the benefit of a 
leading national presence in the UK regions 
where the stores are predominantly located in 
the centre of key metropolitan areas such as 
Birmingham, Manchester, Liverpool, Bristol, 
Glasgow and Edinburgh.

Market
The self-storage market in the UK and France 
remains relatively immature compared to 
geographies such as the USA and Australia. 
The Self Storage Association (“SSA”) Annual 
Survey (May 2018) confirmed that self-storage 
capacity stands at 0.67 sq ft per head of 
population in the UK and 0.16 sq ft per capita 
in France. Whilst the Paris market density is 
greater than France, we estimate it to be 
significantly lower than the UK at around 
0.36 sq ft per inhabitant. This compares with 
7.3 sq ft per inhabitant in the USA and 2.0 sq ft 
in Australia. In the UK, in order to reach the US 
density of supply would require the addition of 
around another circa 12,000 stores as 
compared to circa 1,150 currently operating. 
In the Paris region, it would require circa 1,800 
new facilities versus circa 90 currently opened.

Owned store portfolio by region

Number of stores

Let square feet (m sq ft)

Maximum lettable area (m sq ft)

Average let square feet per store (k sq ft)
Average store capacity (k sq ft)

Closing occupancy (%)

Average rate (£ per sq ft)

Revenue (£’m)

Average revenue per store (£’m) 

Note

The reported totals have not been adjusted for the impact of rounding.

08

Safestore Holdings plc  |  Annual report and financial statements 2018

London and 
South East

Rest of UK

67

1.96

2.63

29
39

74.4%

28.63

68.9

1.03

52

1.78

2.49

34
48

71.4%

18.08

40.1

0.77

 UK
Total

119

3.74

5.12

31
43

72.9%

23.66

109.0

0.92

Paris

27

0.95

1.25

35
46

76.5%

34.87

34.9

1.29

Group
Total

146

4.69

6.37

32

44

73.6%

25.90

143.9

0.99

Strategic reportWhile capacity increased significantly between 
2007 and 2010 with respondents to the survey 
opening an average of 32 stores per annum, 
new additions have been limited to an average 
of 19 stores per annum between 2011 and 
2016 (including container storage openings).

Safestore’s French business, UPP, is mainly 
present in the core wealthier and more densely 
populated inner Paris and first belt areas, 
whereas our two main competitors, Shurgard 
and Homebox, have a greater presence in the 
outskirts and second belt of Paris. 

The SSA 2018 Survey reported 70 stores 
as having been opened across the industry 
in 2017. However, our own analysis of these 
openings shows that many were container-based 
operators and only circa 30 of the sites 
represent self-storage sites that are comparable 
with Safestore’s own portfolio. Of those sites, 
only around half are in catchments where 
Safestore has a presence. The 30 comparable 
sites represent around 2.6% of the traditional 
self-storage industry in the UK.

The SSA 2018 Survey also reported that 
operators have become more conservative 
since 2017 in terms of new store openings and 
site acquisitions. For 2019, operators have 
revised their new store predictions down from 
52 to 47 and their site acquisitions down from 
46 to 31. Traditionally, operators have opened 
or acquired far fewer stores than originally 
estimated. For 2017, the survey group had 
predicted in the previous year that it would 
open 47 stores and only 26 were in fact 
opened by the operators in the survey group. 
For 2020, around 42 new developments are 
predicted. Based on these estimates, and 
adjusting for historical inaccuracy, we estimate 
that around 30 stores per annum will be 
developed over the coming years.

New supply in London and Paris is likely to 
continue to be limited in the short and medium 
term as a result of planning restrictions and the 
availability of suitable land. 

The supply in the UK market, according to 
the SSA survey, remains relatively fragmented. 
Safestore is the leader by number of stores with 
119 wholly owned sites, followed by Big Yellow 
with 74 wholly owned stores, Access with 
57 stores, Lok’n Store with 29 stores, Shurgard 
with 28 stores and Storage King with 26 stores. 
In aggregate, the top ten leading operators 
account for 28% of the UK store portfolio. 
The remaining circa 1,100 self-storage outlets 
(including 345 container-based operations) are 
independently owned in small chains or single 
units. In total there are 723 storage businesses 
operating in the UK.

Consumer awareness of self-storage is 
increasing but remains relatively low, providing 
an opportunity for future industry growth. The 
SSA survey indicated that 54% (58% in 2017) 
of consumers either knew nothing about the 
service offered by self-storage operators or 
had not heard of self-storage at all. The 
opportunity to grow awareness, combined 
with limited new industry supply, makes for 
an attractive industry backdrop.

Self-storage is a brand-blind product. 
61% of respondents were unable to name a 
self-storage business in their local area. The 
lack of relevance of brand in the process of 
purchasing a self-storage product emphasises 
the need for operators to have a strong online 
presence. This requirement for a strong online 
presence was also reiterated by the SSA 
survey, where 67% of those surveyed (71% in 
2017) confirmed that an internet search would 
be their chosen means of finding a self-storage 
unit to contact, whilst knowledge of a physical 
location of a store as reason for enquiry was 
circa 23% of respondents (circa 23% in 2017).

There are numerous drivers of self-storage 
growth. Most private and business customers 
need storage either temporarily or permanently 
for different reasons at any point in the economic 
cycle, resulting in a market depth that is, in our 
view, the reason for its exceptional resilience. 
The growth of the market is driven both by the 
fluctuation of economic conditions, which has 
an impact on the mix of demand, and by 
growing awareness of the product. 

Safestore’s domestic customers’ need for 
storage is often driven by life events such as 
births, marriages, bereavements, divorces or 
by the housing market, including house moves 
and developments and moves between rental 
properties. Safestore has estimated that UK 
owner-occupied housing transactions drive 
around 10–15% of the Group’s new lets. This 
is consistent with the SSA 2018 Survey which 
reported that only 22.5% of the industry’s 
customer base use self-storage as temporary 
storage whilst moving house which includes 
both the rental and the owner occupier market.

Business and personal customers

Personal customers
Numbers (% of total)

Square feet occupied (% of total)
Average length of stay (months)

Business customers
Numbers (% of total)

Square feet occupied (% of total)

Average length of stay (months)

UK

Paris 

74%

53%
20.2

26%

47%

30.5

83%

66%
26.4

17%

34%

32.2

The Group’s business customer base includes a 
range of businesses from start-up online retailers 
through to multi-national corporates utilising our 
national coverage to store in multiple locations 
while maintaining flexibility in their cost base. 

Safestore’s customer base is resilient and diverse 
and consists of around 64,000 domestic, 
business and National Accounts customers 
across London, Paris and the UK regions. 

Business model
Safestore’s proven business model 
remains unchanged.

The Group operates in a market with relatively 
low consumer awareness. It is anticipated 
that this will increase over time as the industry 
matures. To date, despite the financial crisis in 
2007/08 and the implementation of VAT on 
self-storage in 2012, the industry has been 
exceptionally resilient. In the context of 
uncertain economic conditions as the UK 
approaches Brexit, the industry remains well 
positioned with limited new supply coming 
into the self-storage market.

With more stores inside London’s M25 than 
any other operator and a strong position in 
central Paris, Safestore has leading positions 
in the two most important and demographically 
favourable markets in Europe. In addition, our 
regional presence in the UK is unsurpassed 
and contributes to the success of our 
industry-leading National Accounts business. 
In the UK, Safestore is the leading operator 
by number of wholly owned stores.

The Group’s capital-efficient portfolio of 
146 wholly owned stores in the UK and Paris 
consists of a mix of freehold and leasehold 
stores. In order to grow the business and 
secure the best locations for our facilities 
we have maintained a flexible approach 
to leasehold and freehold developments. 

Currently, around 30% of our stores in the 
UK are leaseholds with an average remaining 
lease length at 31 October 2018 of 12.5 years 
(FY2017: 13.3 years). Although our property 
valuation for leaseholds is conservatively 
based on future cash flows until the next 
contractual lease renewal date, Safestore has 
a demonstrable track record of successfully 
re-gearing leases several years before 
renewal whilst at the same time achieving 
concessions from landlords. 

In England, we benefit from the Landlord and 
Tenant Act that protects our rights for renewal 
except in case of redevelopment. The vast 
majority of our leasehold stores have building 
characteristics or locations in retail parks that 
make current usage either the optimal and 
best use of the property or the only one 
authorised by planning. We observe that our 
landlords, who are property investors, value 
the quality of Safestore as a tenant and 
typically prefer to extend the length of the 
leases that they have in their portfolio, enabling 
Safestore to maintain favourable terms. 

Annual report and financial statements 2018  |  Safestore Holdings plc

09

Chief Executive’s statement continued

Business model continued
In Paris, where 41% of stores are leaseholds, our 
leases typically benefit from the well-enshrined 
Commercial Lease statute that provides that 
tenants own the commercial property of the 
premises and that they are entitled to renew 
their lease at a rent that is indexed to the 
National Construction Index published by the 
state. Taking into account this context, the 
valuer values the French leaseholds based on 
an indefinite property tenure, similar to freeholds 
but at a significantly higher exit cap rate.

Our experience is that being flexible in its 
approach has enabled Safestore to operate 
from properties that would have been 
otherwise unavailable and to generate strong 
returns on capital invested.

Safestore excels in the generation of customer 
enquiries which are received through a variety 
of channels including the internet, telephone 
and “walk-ins”. In the early days of the industry, 
local directories and store visibility were key 
drivers of enquiries. 

The internet is now by far the dominant channel, 
accounting for 83% (FY2017: 82%) of our 
enquiries in the UK and 75% (FY2017: 72%) in 
France. Telephone enquiries comprise 11% of 
the total (17% in France) and “walk-ins” amount 
to only 6% (8% in France). This dynamic is a 
clear benefit to the leading national operators 
that possess the budget and the management 
skills necessary to generate a commanding 
presence in the major search engines. Safestore 
has developed a leading digital marketing 
platform that has generated 40% enquiry growth 
over the last five years (excluding Alligator). 
Towards the end of 2015 the Group launched 
a new dynamic and mobile-friendly UK website, 
which has achieved its aim of providing the 
customer with an even clearer, more efficient 
experience. A similar website was launched 
in our Paris business at the end of 2016.

Although mostly generated online, our 
enquiries are predominantly handled directly 
by the stores and, in the UK, we have a 
Customer Support Centre (“CSC”) which now 
handles 14% of all enquiries, in particular when 
the store staff are busy handling calls or 
outside of normal store opening hours.

Our pricing platform provides the store and 
CSC staff with system-generated real-time 
prices managed by our centrally based yield 
management team. Local staff have certain 
levels of discretion to flex the system-generated 
prices but this is continually monitored.

Customer service standards are high and 
customer satisfaction feedback is consistently 
very positive. Over the last twelve months 
we have achieved over 96% customer 
satisfaction, based on ratings as collected 
by Feefo via our customer website.

The key drivers of sales success are the 
capacity to generate enquiries in a digital 
world, the capacity to provide storage locations 
that are conveniently located close to the 
customers’ requirements and the ability to 
maintain a consistently high quality, motivated 
retail team that is able to secure customer 
sales at an appropriate storage rate, all of 
which can be better provided by larger, 
more efficient organisations.

We remain focused on business as well as 
domestic customers. Our national network 
means that we are uniquely placed to further 
grow the business customer market and in 
particular National Accounts. Business 
customers in the UK now constitute 47% of 
our total space let and have an average length 
of stay of 30 months. Within our business 
customer category, our National Accounts 
business represents around 445k sq ft of 
occupied space (around 12% of the UK’s 
occupancy). Approximately two-thirds of the 
space occupied by National Accounts 
customers is outside London, demonstrating 
the importance and quality of our well invested 
national estate.

The business now has 64,000 business and 
domestic customers with an average length of 
stay of 31 months and 22 months respectively.

The cost base of the business is relatively 
fixed. Each store typically employs three staff. 
Our Group Head Office comprises business 
support functions such as Yield Management, 
Property, Marketing, HR, IT and Finance.

Since the completion of the rebalancing of our 
capital structure in early 2014, the subsequent 
amendment and extension of our banking 
facilities in summer 2015 and the refinancing 
of all facilities in May 2017, Safestore has 
secure financing, a strong balance sheet and 
significant covenant headroom. This provides 
the Group with financial flexibility and the ability 
to grow organically and via carefully selected 
new developments or acquisition opportunities.

At 31 October 2018 we had 1.4m sq ft of 
unoccupied space in the UK and 0.3m sq ft 
in France, equivalent to circa 40 full new 
stores. Our main focus is on filling the spare 
capacity in our stores at optimally yield-managed 
rates. The operational leverage of our business 
model will ensure that the bulk of the 
incremental revenue converts to profit given 
the relatively fixed nature of our cost base.

Trading performance
The UK’s revenue performance was strong with 
the business growing revenue by 11.8% and 
like-for-like1 revenue by 5.2%. Performance was 
strong across all of the UK with London and the 
South East up 4.1% and regional UK up 7.4%. 

Over the year, the business added occupancy 
of 132,000 sq ft on a like-for-like1 basis 
(FY2017: 123,000). As a result, like-for-like1 
closing occupancy, at 74.7%, increased by 
2.9ppts compared to the prior year. Like-for-like1 
average occupancy for the year grew by 4.5%.

Average like-for-like1 rate has showed 
improving momentum as the year has 
progressed and finished the year up 0.5% 
with Q4 rate up 2.6%.

The positive trends of Q4 2018 have continued 
into the first quarter of the new financial year.

When the impact of the acquisition of Alligator, 
combined with new store openings in Mitcham 
and Paddington Marble Arch offset by 
closures in Deptford, Merton, Leeds and 
Paddington is taken into consideration, 
revenue grew by 11.8% for the full year. New 
stores, in the initial period after opening, are 
dilutive to occupancy and rate. However, 
all new stores and Alligator are trading in 
line or ahead of our business plans.

We remain focused on our cost base. During 
the year, our cost base, on a like-for-like1 basis, 
increased by just 4.0% or £1.7 million. Aside 
from a 13% or £0.8 million increase in our 
marketing investment in the year, our cost 
base grew by just over 3% on a like-for-like1 
basis. Our total reported cost base grew 
by £4.7 million reflecting the acquisition of 
Alligator and the cost bases relating to the 
recently opened stores.

As a result, underlying EBITDA2 for 
the UK business was £61.1 million 
(FY2017: £54.3 million), an increase 
of £6.8 million or 12.5%.

10

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportUK – strong like-for-like1 growth supplemented by acquisition of Alligator 

2018

2017

Change

UK operating performance – total
Revenue (£’m)
Underlying EBITDA (£’m)2
Underlying EBITDA (after leasehold costs) (£’m)
Closing occupancy (let sq ft- million)3
Maximum lettable area (MLA)4
Closing occupancy (% of MLA)
Average storage rate (£)5

UK operating performance – like-for-like1
Revenue (£’m)
Underlying EBITDA (£’m)2
Closing occupancy (let sq ft- million)3
Closing occupancy (% of MLA)
Average occupancy (let sq ft- million)3
Average storage rate (£)5

109.0

61.1

54.4

3.74

5.12

72.9%

23.66

99.5

55.6

3.33

74.7%

3.25

24.33

97.5

54.3

48.1

3.25

4.54

71.6%

24.42

94.6

52.4

3.21

71.8%

3.11

24.20

11.8%

12.5%

13.1%

15.1%

12.8%

+1.3ppts

(3.1%)

5.2%

6.1%

3.7%

+2.9ppts

4.5%

0.5%

Paris – twentieth year of revenue growth driven by improving occupancy

2018

2017

Change

Paris operating performance – total
Revenue (€’m)
Underlying EBITDA (€’m)2
Underlying EBITDA (after leasehold costs) (€’m)
Closing occupancy (let sq ft- million)3
Maximum lettable area (MLA)4
Closing occupancy (% of MLA)
Average storage rate (€)5
Revenue (£’m)

Paris operating performance – like-for-like1
Revenue (€’m)
Underlying EBITDA (€’m)2
Closing occupancy (let sq ft- million)3
Closing occupancy (% of MLA)
Average occupancy (let sq ft- million)3
Average storage rate (€)5

Notes 

39.4
24.6
19.5
0.95
1.25
76.5%
39.44
34.9

39.0
24.8
0.92
84.1%
0.89
39.96

37.2

23.1

18.5

0.89

1.17

76.6%

40.28

32.4

37.1

23.2

0.88

82.6%

0.84

40.34

5.9%

6.5%

5.4%

6.7%

6.8%

(0.1ppts)

(2.1%)

7.7%

5.1%

6.9%

4.5%

+1.5ppts

6.0%

(0.9%)

1 

2 

3 

 Like-for-like adjustments have been made to remove the impact of Alligator, 2017 opening of Combs-la-Ville, 2018 
openings of Mitcham, Paddington Marble Arch and Poissy, 2017 closure of Deptford and 2018 closures of Leeds Central, 
Merton and Paddington. 

 Underlying EBITDA is defined as operating profit before exceptional items, share-based payments, corporate transaction 
costs, change in fair value of derivatives, gain/loss on investment properties, contingent rent and depreciation. Underlying 
profit before tax is defined as underlying EBITDA less leasehold rent, depreciation charged on property, plant and 
equipment and net finance charges relating to bank loans and cash.

 Occupancy excludes offices but includes bulk tenancy. As at 31 October 2018, closing occupancy includes 26,000 sq ft of 
bulk tenancy (31 October 2017: 27,000 sq ft). The Group full year average occupancy figures (+4.4%) on page 1 of our Q4 
trading update of 15 November 2018 were in fact the figures for the quarter ended 31 October 2018 and were described 
as full year in error. The full year average occupancy figures were up 4.8%.

4 

 MLA is maximum lettable area. At 31 October 2018, Group MLA was 6.37m sq ft (FY2017: 5.71m sq ft).

5 

 Average storage rate is calculated as the revenue generated from self-storage revenues divided by the average square 
footage occupied during the period in question.

Paris
On a like-for-like1 basis the business grew 
revenue by 5.1% for the full year. This was 
driven by average occupancy growth of 6.0% 
for the year. 

Like-for-like1 occupancy grew by 36,000 sq ft 
for the year (FY2017: 68,000 sq ft) resulting in 
closing occupancy of 84.1%, up 1.5 percentage 
points compared to the prior year.

Like-for-like1 average rate in Paris was 
down 0.9% for the year but has, like the UK, 
shown improving momentum as the year has 
progressed. Excluding the mix effect of our 
lower priced suburban Emerainville store, 
which opened in September 2016, from the 
like-for-like1 stores the average rate was flat 
over the year.

The positive trading trends of Q4 2018 have 
continued into the first quarter of the new 
financial year.

The impact of the new stores opened in 
June 2017 at Combs-la-Ville (73,500 sq ft of 
MLA and circa 10,000 sq ft of office space) 
and August 2018 at Poissy (80,000 sq ft of 
MLA), in the west of Paris, is to dilute rate and 
occupancy in the initial period after trading 
commences. These stores, however, are 
trading ahead of our business plan.

The impact of the 1.5% weakening of Sterling 
over the year also contributed to the Sterling 
equivalent total revenue increasing 7.7% on 
the prior year.

The cost base in Paris remained well 
controlled during the year with like-for-like1 
costs growing by 2.2% or €0.3 million. The 
total cost base grew by 5.0% or €0.7 million 
reflecting the new store openings which 
typically make a loss in the first full year of 
operations. As a result, like-for-like1 underlying 
EBITDA2 in Paris grew by €1.6 million and 
underlying EBITDA2 grew by €1.5 million to 
€24.6 million (FY2017: €23.1 million).

Frederic Vecchioli
Chief Executive Officer
7 January 2019

Annual report and financial statements 2018  |  Safestore Holdings plc

11

Principal risks

Risks are considered at every business 
level and are assessed, discussed and 
taken into account when deciding upon 
future strategy, approving transactions 
and monitoring performance

Risks and risk management
The Board recognises that effective risk 
management requires awareness and 
engagement at all levels of our organisation.

at every business level and are assessed, 
discussed and taken into account when 
deciding upon future strategy, approving 
transactions and monitoring performance. 

Risk management process
The Board is responsible for determining the 
nature of the risks the Group faces, and for 
ensuring that appropriate mitigating actions are in 
place to manage them in a manner that enables 
the Group to achieve its strategic objectives.

Effective risk management requires awareness 
and engagement at all levels of our organisation. 
It is for this reason that the risk management 
process is incorporated into the day-to-day 
management of our business, as well as being 
reflected in the Group’s core processes and 
controls. The Board has defined the Group’s 
risk appetite and oversees the risk management 
strategy and the effectiveness of the Group’s 
internal control framework. Risks are considered 

Strategic risks are identified, assessed and 
managed by the Board, with support from the 
Audit Committee, which in turn is supported 
by the Risk Committee. Strategic risks are 
reviewed by the Audit Committee to ensure 
they are valid and that they represent the key 
risks associated with the current strategic 
direction of the Group. Operational risks are 
identified, assessed and managed by the Risk 
Committee and Executive Team members, 
and reported to the Board and the Audit 
Committee. These risks cover all areas of 
the business, such as finance, operations, 
investment, development and corporate risks.

The risk management process commences 
with rigorous risk identification sessions 
incorporating contributions from functional 

managers and Executive Team members. 
The output is reviewed and discussed by the 
Risk Committee, supported by members of 
senior management from across the business. 
The Board, supported by the Risk Committee, 
identifies and prioritises the top business risks, 
with a focus on the identification of key strategic, 
financial and operational risks. The potential 
impact and likelihood of the risks occurring are 
determined, key risk mitigations are identified 
and the current level of risk is assessed against 
the Board’s risk appetite. These top business 
risks form the basis for the principal risks and 
uncertainties detailed in the section below.

Principal risks and uncertainties
The principal risks and uncertainties described 
are considered to have the most significant 
effect on Safestore’s strategic objectives. 

12

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportThe key strategic and operational risks are monitored by the Board and are defined as those which could prevent us from achieving our business 
goals. Our current strategic and operational risks and key mitigating actions are as follows:

Risk

Strategy

The Group develops business plans 
based on a wide range of variables. 
Incorrect assumptions about the 
economic environment, the 
self-storage market, or changes in 
the needs of customers, or the 
activities of customers may adversely 
affect the returns achieved by the 
Group, potentially resulting in loss 
of shareholder value.

Finance risk

Current mitigation activities

Developments since 2017

 — The strategy development process draws on internal 

and external analysis of the self-storage market, emerging 
customer trends and a range of other factors.

The Group’s strategy is regularly reviewed through the annual planning 
and budgeting process, and regular reforecasts are prepared during 
the year.

 — Continuing focus on yield management with regular 

review of demand levels and pricing at each 
individual store.

The acquisition of the twelve-store Alligator portfolio was completed 
at the start of the year, and three new stores have been opened, 
all successfully integrated into the Group’s store portfolio.

 — The portfolio is geographically diversified with 
performance monitoring covering the personal 
and business customers by segments.

 — Robust cost management.

However, no business strategy is without risk, and the level of this risk 
is considered to have remained broadly similar to last year.

Lack of funding resulting in inability 
to meet business plans or satisfy 
liabilities, or a breach of covenants.

 — Funding requirements for business plans and the 
timing for commitments are reviewed regularly as 
part of the monthly management accounts.

 — The Group manages liquidity in accordance with 

Board-approved policies designed to ensure that the 
Group has adequate funds for its ongoing needs.

 — The Board regularly monitors financial covenant ratios 

and headroom.

 — 88% of the Group’s banking facilities run to 30 June 
2023, with the remaining 12% to 30 June 2022. The 
US private placement notes mature in six, nine and 
eleven years.

 — Guidelines are set for our exposure to fixed and floating 
interest rates and use of interest rate swaps to manage 
this risk.

 — Foreign currency denominated assets are financed by 
borrowings in the same currency where appropriate.

Treasury risk

Adverse currency or interest rate 
movements could see the cost of 
debt rise, or impact the Sterling 
value of income flows or investments.

In June 2018, the Group extended 88% of its banking facilities by a year, 
which provides more certainty for our loan financing.

The Group’s loan-to-value ratio (“LTV”) has reduced during the year, 
from 36% to 30%, reflecting the valuation increase in the store portfolio. 

This risk is considered to have remained broadly unchanged since last year.

Euro-denominated borrowings continue to provide an effective, natural 
hedge against the Euro-denominated net assets of our French business.

During the year, we took out a further £35 million of interest rate swaps 
to hedge an increase in borrowings, which principally arose due to the 
Alligator acquisition.

Despite recent increases in the UK base rate, this risk remains low. 
Mitigation of future rate increases is provided by our interest rate swaps 
and fixed interest borrowings, so the risk of adverse interest rate 
fluctuations remains broadly unchanged since the prior year.

Property investment and development

Acquisition and development 
of properties that fail to meet 
performance expectations, 
overexposure to developments 
within a short timeframe or the 
inability to find and open new stores 
may have an adverse impact on the 
portfolio valuation, resulting in loss 
of shareholder value.

 — Thorough due diligence is conducted and detailed 
analysis is undertaken prior to Board approval for 
property investment and development.

 — Execution of targeted acquisitions and disposals.

 — The Group’s overall exposure to developments 

is monitored and controlled, with projects phased 
to avoid over-commitment.

 — The performance of individual properties 

is benchmarked against target returns and 
post-investment reviews are undertaken.

A robust due diligence process was undertaken prior to the Alligator 
acquisition. Projects are not pursued when they fail to meet our rigorous 
investment criteria, and post-investment reviews indicate that sound and 
appropriate investment decisions have been made.

The capital requirements of development projects undertaken during 
the year have been carefully forecasted and monitored, and we continue 
to maintain significant capacity within our financing arrangements.

We continue to pursue investment and development opportunities, and 
consider our recent track record to have been successful. Therefore, 
the Board considers that there has been no significant change to this 
risk since last year.

Annual report and financial statements 2018  |  Safestore Holdings plc

13

Principal risks continued

Risks and risk management continued
Principal risks and uncertainties continued

Risk

Valuation risk

Current mitigation activities

Developments since 2017

Value of our properties declining as 
a result of external market or internal 
management factors.

 — Independent valuations are conducted regularly 
by experienced, independent, professionally 
qualified valuers.

In the absence of relevant 
transactional evidence, valuations 
can be inherently subjective leading 
to a degree of uncertainty. 

 — A diversified portfolio which is let to a large number 
of customers helps to mitigate any negative impact 
arising from changing conditions in the financial and 
property markets.

The valuation of the Group’s portfolio has continued to grow during the 
year, reflecting both valuation gains arising from the increasing profitability 
of our portfolio and additions to our portfolio through corporate 
acquisitions and the opening of new development stores.

In addition, the availability of recent relevant transactional evidence 
continues to increase; nevertheless, the level of this risk is viewed as 
broadly similar to last year.

Occupancy risk

A potential loss of income and 
increased vacancy due to falling 
demand, oversupply or customer 
default, which could also adversely 
impact the portfolio valuation.

 — Headroom of LTV banking covenants is maintained 

and reviewed.

 — Current gearing levels provide sizeable headroom on 
our portfolio valuation and mitigate the likelihood of 
covenants being endangered.

 — Personal and business customers cover a wide range 
of segments, sectors and geographic territories with 
limited exposure to any single customer.

 — Dedicated support for enquiry capture.

 — Weekly monitoring of occupancy levels and close 

management of stores.

 — Management of pricing to stimulate demand, 

when appropriate.

 — Monitoring of reasons for customers vacating and exit 

interviews conducted.

 — Independent feedback facility for customer experience.

 — The like-for-like occupancy rate across the portfolio 
has continued to grow due to flexibility offered on 
deals by in-house marketing and the Customer 
Support Centre.

Real estate investment trust (“REIT”) risk

We have continued to grow like-for-like occupancy during the year, 
and the newly opened stores are performing well.

Growth in our store portfolio diversifies the potential impact of 
underperformance of an individual store; however, the level of 
this risk is similar to last year.

Failure to comply with the REIT 
legislation could expose the Group 
to potential tax penalties or loss of 
its REIT status.

Catastrophic event

Major events mean that the Group is 
unable to carry out its business for a 
sustained period; health and safety 
issues put customers, staff or 
property at risk; or the Group suffers 
a cyber-attack, hacking or malicious 
infiltration of websites. These may 
result in reputational damage, injury 
or property damage, or customer 
compensation, causing a loss of 
market share and income.

 — Internal monitoring procedures are in place to ensure 
that the appropriate rules and legislation are complied 
with and this is formally reported to the Board.

The Group has remained compliant with all REIT legislation throughout 
the year.

There has been no significant change to this risk since last year.

 — Business continuity plans are in place and tested.

 — Back-up systems at offsite locations and remote 

working capabilities.

 — Reviews and assessments are undertaken periodically 
for enhancements to supplement the existing compliant 
aspects of buildings and processes.

Continuing focus from the Risk Committee, with particular attention 
to specific issues. 

Implementation of GDPR during the year prompted a thorough review 
of our data management and retention processes.

The threat from cyber-attacks continues to grow. The risk management 
and mitigation actions have been developed accordingly.

 — Monitoring and review by the Health and 

Safety Committee.

 — Robust operational procedures, including health and 
safety policies, and a specific focus on fire prevention 
and safety procedures.

 — Fire risk assessments in stores.

 — Periodic security review of all systems supported 
by external monitoring and penetration testing.

 — Limited retention of customer data.

 — Online colleague training modules.

14

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportRisk

Current mitigation activities

Developments since 2017

 — Monitoring and review at the Risk Committee.

 — Project-specific steering committees to address 

the implementation of new regulatory requirements.

 — Legal and professional advice.

 — Online colleague training modules.

Whilst this risk is not new, the increase in regulatory and compliance 
requirements is such that this risk now warrants reporting separately.

All regulatory compliance risks have been monitored during the year. 
In particular, a steering committee ensured an effective and compliant 
implementation of GDPR, and continues to monitor ongoing compliance.

Regulatory compliance risk

The regulatory landscape for UK listed 
companies is constantly developing 
and becoming more demanding, with 
new reporting and compliance 
requirements arising frequently.

Marketing risk

Our marketing strategy is critical 
to the success of the business, 
including maintaining web leadership, 
including our relationship with Google.

 — Constant measuring and monitoring of our 

web presence.

 — Market-leading website.

 — Our pricing strategy monitors and adapts to evolving 

customer behaviour.

We have on-boarded a new Digital and Marketing Director with deep 
experience in performance marketing and web optimisation.

We have built functional expertise at Group level in performance 
marketing, organic and local searches and analytics.

We have established a Group marketing forum to review performance, 
market developments and our ongoing improvement plan.

We have defined and begun execution of a new value and quality-focused 
performance marketing strategy.

The level of risk is considered similar to last year. 

The terms of Brexit are still to be approved by the UK Parliament, 
and the risk of a “no deal” Brexit remains.

Whilst the Group has only limited exposure to the direct risks arising from 
Brexit, the continuing risk of a “no deal” Brexit increases economic 
uncertainty, so the level of this risk is considered to have increased since 
last year.

Consequences of the UK’s decision to leave the EU (“Brexit”)

The UK is expected to leave the EU 
by March 2019. The terms of the 
UK’s departure remain unclear, 
which has generated uncertainty in 
the economy and also with regard to 
legislation changes both before and 
after Brexit.

Potential changes to UK legislation 
or regulations may include changes 
to the right of EU citizens to work in 
the UK, changes to direct or indirect 
tax legislation or other legislation 
changes such as health and safety.

 — Economic uncertainty is not a new risk for the Group, 
but increases the likelihood of previously recognised 
risks, and is addressed under the finance risk, 
treasury risk and valuation risk categories above.

 — Self-storage is a localised industry, with a broad and 
diversified customer base, so demand is unlikely to 
be significantly impacted by Brexit related changes.

 — The Group’s workforce in the UK includes a low 

proportion of employees whose right to work in the 
UK may be impacted by potential Brexit related 
legislation changes.

Viability statement
The Directors have assessed the viability of the Group over a three-year period to October 2021, and have confirmed that they have a reasonable 
expectation that the Group will be able to continue to operate and meet its liabilities as they fall due over this period. This assessment has been 
performed taking account of the Group’s current position and prospects, the Group’s strategy, the Board’s risk appetite and the potential impact 
of the principal risks, which are described on pages 12 to 15 of the strategic report.

The review period is consistent with the timeframes incorporated into the Group’s strategic planning cycle, and the review considers the Group’s 
cash flows, dividend cover, REIT compliance, financial covenants and other key financial performance metrics over the period. No borrowings will 
fall due to be repaid during the three-year outlook period; however, the Directors consider that additional funding for the business in the form of 
equity or borrowings will be available in all likely market conditions, if required. In reaching their conclusion, the Directors have considered the 
impact of sensitivities and scenario testing to reflect more severe scenarios than the Group has previously experienced, even during the last 
financial downturn. This involved flexing a number of the main assumptions underlying the Group’s strategic plan and evaluating the potential 
impact of the principal risks facing the Group, along with mitigating actions, on the business model, future performance, solvency and liquidity 
over the review period.

Annual report and financial statements 2018  |  Safestore Holdings plc

15

Financial review

Revenue

Underlying costs

Underlying EBITDA
Leasehold rent

Underlying EBITDA after leasehold rent

Depreciation

Finance charges

Underlying profit before tax
Current tax

Adjusted EPRA earnings
Share-based payments charge

EPRA basic earnings

Average shares in issue (m)

Diluted shares (for ADE EPS) (m)

Adjusted diluted EPRA EPS (p)

EPS1 grew by 15.5% 
driven by strong EBITDA 
growth and a reduction 
in finance costs

2018 
£’m

143.9

(61.0)

82.9

(11.2)

71.7

(0.6)

(8.4)

62.7

(4.7)

58.0

(5.3)

52.7

209.9

216.7

26.8

2017 
£’m

129.9

(55.5)

74.4

(10.3)

64.1

(0.5)

(9.4)

54.2

(4.0)

50.2

(1.5)

48.7

209.2

216.7

23.2

Movement
% 

10.8%

9.9%

11.4%

8.7%

11.9%

20.0%

(10.6%)

15.7%

17.5%

15.5%

253.3%

8.2%

15.5%

Notes

1  Adjusted Diluted EPRA EPS is defined in note 2 to the financial statements.

2 

 Adjusted EPRA earnings excludes share-based payment charges and, accordingly, the underlying EBITDA, underlying EBITDA after leasehold rent and underlying profit before tax measures 
have been restated to exclude share-based payment charges for consistency.

Underlying income statement
The table above sets out the Group’s 
underlying results of operations for the year 
ended 31 October 2018 and the year ended 
31 October 2017. To calculate underlying 
performance metrics, adjustments are made for 
the impact of exceptional items, share-based 
payments, corporate transaction costs, 
change in fair value of derivatives, gain or loss 
on investment properties and the associated 
tax impacts as well as exceptional tax items 
and deferred tax charges. Management 
considers this presentation of earnings to be 
representative of the underlying performance 
of the business, as it removes the income 
statement impact of items not fully controllable 
by management, such as the revaluation of 
derivatives and investment properties, and 
the impact of exceptional credits, costs and 
finance charges.

Underlying EBITDA increased by 11.4% to 
£82.9 million (FY2017: £74.4 million), reflecting 
a 10.8% increase in revenue and a 9.9% 
increase to the underlying cost base. This 
performance reflects the contribution from the 
acquisition of Alligator in November 2017, as 
well as the impact of the four new stores 
opened since June 2017, offset by the closures 
of Deptford, Merton, Leeds and Paddington.

Leasehold rent increased by 8.7% from 
£10.3 million to £11.2 million, principally due 
to an additional two leases in respect of the 
Alligator business and our new leasehold 
store at Paddington Marble Arch.

Underlying finance charges reduced by 10.6% 
from £9.4 million to £8.4 million. This reflects 
the benefit of the annualisation of our May 2017 
refinancing of our borrowing arrangements 
as well as the restructuring of our hedging 
arrangements undertaken during the 
prior year.

As a result, we achieved a 15.7% increase 
in underlying profit before tax to £62.7 million 
(FY2017: £54.2 million).

Given the Group’s REIT status in the UK, 
tax is normally only payable in France. 
The underlying tax charge for the year was 
£4.7 million (FY2017: £4.0 million), calculated 
by applying the French statutory income tax 
rate of 33.33% on the taxable profits earned by 
our Paris business, which results in an effective 
underlying tax rate of 28%. The Group’s 
share-based payment charge increased 
£3.8 million to £5.3 million (FY2017: £1.5 million), 
representing the impact of the new remuneration 
policy and Long Term Incentive Plan.

Management considers that the most 
representative earnings per share (“EPS”) 
measure is Adjusted Diluted EPRA EPS 
which has increased by 15.5% to 26.8 pence 
(FY2017: 23.2 pence). 

16

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportReconciliation of underlying EBITDA
The table below reconciles the operating profit included in the income statement to underlying EBITDA. 

Operating profit

Adjusted for:

– gain on investment properties

– depreciation

– contingent rent

– share-based payments

Exceptional items:

– costs incurred relating to corporate transactions

Underlying EBITDA

2018
£’m

197.6

2017
£’m

109.6

(122.1)

(39.2)

0.6

1.5

5.3

—

82.9

0.5

0.6

1.5

1.4

74.4

The main reconciling items between operating profit and underlying EBITDA are the gain on investment properties as well as adjustments for 
depreciation, contingent rent and share-based payment charges. The gain on investment properties was £122.1 million, as compared to £39.2 million 
in 2017. The Group’s approach to the valuation of its investment property portfolio at 31 October 2018 is discussed below. 

Underlying profit by geographical region
The Group is organised and managed in two operating segments based on geographical region. The table below details the underlying profitability 
of each region.

2018

2017

Revenue

Underlying cost of sales

Store EBITDA

Store EBITDA margin

LFL store EBITDA margin

Underlying administrative expenses

Underlying EBITDA

EBITDA margin

LFL EBITDA margin

Leasehold rent

Underlying EBITDA after leasehold rent

UK
£’m

109.0

(39.6)

69.4

63.7%

64.3%

(8.3)

61.1

56.1%

55.9%

(6.7)

54.4

Paris
€’m

39.4

(11.3)

28.1

71.3%

72.6%

(3.5)

24.6

62.4%

63.6%

(5.1)

19.5

Total (CER)
£’m

143.4

(49.4)

94.0

65.6%

66.4%

(11.4)

82.6

57.6%

57.9%

(11.2)

71.4

EBITDA after leasehold rent margin

49.9%

49.5%

49.8%

Underlying EBITDA after leasehold rent (CER)

Adjustment to actual exchange rate

Reported underlying EBITDA after leasehold rent

Note 

UK
£’m

54.4

—

54.4

Paris
£’m

17.0

0.3

17.3

Total
£’m

71.4

0.3

71.7

UK
£’m

97.5

(35.6)

61.9

63.5%

63.4%

(7.6)

54.3

55.7%

55.4%

(6.2)

48.1

49.3%

UK
£’m

48.1

—

48.1

Paris
€’m

37.2

(10.4)

26.8

72.0%

72.2%

(3.7)

23.1

62.1%

62.5%

(4.6)

18.5

49.7%

Paris
£’m

16.0

—

16.0

Total (CER)
£’m

129.9

(44.6)

85.3

65.7%

65.7%

(10.9)

74.4

57.3%

57.2%

(10.3)

64.1

49.3%

Total
£’m

64.1

—

64.1

CER is constant exchange rates (Euro-denominated results for the current period have been retranslated at the exchange rate effective for the comparative period in order to present the reported 
results on a more comparable basis).

Underlying EBITDA in the UK increased by £6.8 million, or 12.5%, to £61.1 million (FY2017: £54.3 million), underpinned by an 11.8% or £11.5 million 
increase in revenue, which was driven primarily by a full year contribution from the acquisition of Alligator in November 2017 as well as the impact 
of the new stores opened in Mitcham and Paddington Marble Arch offset by the closures of Leeds Central, Merton, Paddington and Deptford. 
Underlying UK EBITDA after leasehold rent increased by 13.1% to £54.4 million (FY2017: £48.1 million).

In Paris, underlying EBITDA increased by €1.5 million, or 6.5%, to €24.6 million (FY2017: €23.1 million), driven by a €2.2 million increase in revenue. 
Underlying EBITDA after leasehold rent in Paris increased by 5.4% to €19.5 million (FY2017: €18.5 million).

Recently opened or immature stores have a dilutive effect on the Group’s reported performance. On a like-for-like basis, adjusting for the dilutive 
impact of immature stores, store EBITDA margin in the UK was 64.3% (FY2017: 63.4%) and in France it was 72.6% (FY2017: 72.2%).

The combined results of the UK and Paris delivered an 11.4% increase in underlying EBITDA after leasehold rent at constant exchange rates 
at Group level. Adjusting for a favourable exchange impact of £0.3 million, the Group’s reported underlying EBITDA after leasehold rent also 
increased by 11.9%, or £7.6 million, to £71.7 million (FY2017: £64.1 million).

Annual report and financial statements 2018  |  Safestore Holdings plc

17

Financial review continued

Revenue
Revenue for the Group is primarily derived from the rental of self-storage space and the sale of ancillary products such as insurance and 
merchandise (e.g. packing materials and padlocks) in both the UK and Paris.

The split of the Group’s revenues by geographical segment is set out below for 2018 and 2017.

UK

Paris
Local currency
Average exchange rate
Paris in Sterling

Total revenue

£’m

€’m
€:£
£’m

2018

109.0

39.4
1.131
34.9

143.9

% of total

76%

24%

100%

2017

97.5

37.2
1.148
32.4

129.9

% of total

% change

75%

11.8%

5.9%
1.5%
7.7%

10.8%

25%

100%

The Group’s revenue increased by 10.8% or £14.0 million in the year. The Group’s occupied space was 550,000 sq ft higher at 31 October 2018 
(4.69 million sq ft) than at 31 October 2017 (4.14 million sq ft), and the average rental rate per square foot for the Group, affected in the year by the 
dilutive impact of our lower priced new stores and acquired Alligator stores, was 2.9% lower in 2018 at £25.90 than in 2017 (£26.67).

Adjusting the Group’s revenue to a like-for-like basis (to reflect the Alligator acquisition, the opening of two new stores in the UK and two in Paris, 
and the closures of four stores in the UK), revenue has increased by 5.6%. Adjusting further for the strengthening of the Euro during the year, 
Group like-for-like revenue at constant exchange rates has increased by 5.2%.

In the UK, revenue grew by £11.5 million or 11.8%, and on a like-for-like basis it increased by 5.2%. Occupancy was 490,000 sq ft higher at 
31 October 2018 than at 31 October 2017, at 3.74 million sq ft (3.25 million sq ft) largely reflecting the acquisition of the Alligator portfolio. The 
average rental rate for the year fell 3.1%, from £24.42 in 2017 to £23.66 in 2018, due to the dilutive impact of acquired Alligator stores. On a 
like-for-like basis, the average rental rate in the UK increased by 0.5% to £24.33 (FY2017: £24.20).

In Paris, revenue increased by 5.1% to €39.0 million on a like-for-like basis (FY2017: €37.1 million). However, the 1.5% strengthening of the Euro 
during the financial year had a favourable currency impact of approximately £0.5 million on translation, which contributed to a 7.7% increase when 
reported in Sterling. Closing occupancy grew to 0.95 million sq ft (FY2017: 0.89 million sq ft), and the average rental rate fell by 2.1% to €39.44 for 
the year (FY2017: €40.28). Adjusting for the impact of immature stores, on a like-for-like basis the average rental rate in France fell 0.9% to €39.96 
(FY2017: €40.34) and, removing the dilutive mix effect of our lower priced suburban Emerainville store, average rate remained flat year-on-year.

Analysis of cost base
Cost of sales
The table below details the key movements in cost of sales between 2017 and 2018.

Reported cost of sales

Adjusted for:

– Depreciation
– Contingent rent

Underlying cost of sales
Underlying cost of sales for 2017
– Closed and new store cost of sales

Underlying cost of sales for 2017 (like-for-like):
– Enquiry generation spend
– Employee costs, business rates and other cost of sales

Underlying cost of sales for 2018 (like-for-like; CER)
– Alligator, closed and new store cost of sales

Underlying cost of sales for 2018 (CER)
– Foreign exchange

Underlying cost of sales for 2018

2018
£’m

(51.7)

0.6
1.5

(49.6)

2017
£’m

(45.7)

0.5
0.6

(44.6)
(44.6)
1.1

(43.5)
(0.8)
(0.5)

(44.8)
(4.6)

(49.4)
(0.2)

(49.6)

In order to arrive at underlying cost of sales, adjustments are made to remove the impact of depreciation, which does not form part of underlying 
EBITDA, and contingent rent, which forms part of our leasehold rent costs in the presentation of our underlying income statement.

Cost of sales increased by £5.0 million in the year, from £44.6 million in 2017 to £49.6 million in 2018. Adjusting for a £0.2 million adverse currency 
impact, in constant currency underlying cost of sales grew by £4.8 million, which is largely attributable to a £3.5 million increase in costs of sales 
arising from the twelve Alligator stores, two new stores in the UK and two in Paris, offset by four store closures in the UK. On a like-for-like basis, 
at constant exchange rates, cost of sales increased by £1.3 million or 3.0%, with £0.5 million from business rates, store maintenance and store 
employee remuneration and £0.8 million of additional enquiry generation investment. The cost of our marketing efforts during the year represented 
5.4% of revenue.

18

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportAdministrative expenses
The table below reconciles reported administrative expenses to underlying administrative expenses and details the key movements in underlying 
administrative expenses between 2017 and 2018.

Reported administrative expenses

Adjusted for:

– Exceptional items

– Share-based payments

Underlying administrative expenses

Underlying administrative expenses for 2017

– Closed and new store administrative expenses

Underlying administrative expenses for 2017 (like-for-like):

– Employee remuneration

– Professional fees and administration costs

Underlying administrative expenses for 2018 (like-for-like; CER)

– Alligator, closed and new store administrative expenses

Underlying administrative expenses for 2018 (CER)

– Foreign exchange

Underlying administrative expenses for 2018

2018
£’m

(16.7)

—

5.3

(11.4)

2017
£’m

(13.8)

1.4

1.5

(10.9)

(10.9)

0.1

(10.8)

(0.4)

(0.2)

(11.4)

—

(11.4)

—

(11.4)

In order to arrive at underlying administrative expenses, adjustments are made to remove the impact of exceptional items, share-based payments 
and other non-underlying items.

Administrative expenses increased by £0.5 million or 4.6% in the year, from £10.9 million in 2017 to £11.4 million in 2018 through a £0.4 million 
increase in employee remuneration and net £0.1 million increase in other professional fees and administration costs.

Total costs (cost of sales plus administrative expenses) on a like-for-like basis in constant currency have grown by £1.9 million, or 3.5%, 
to £56.2 million (FY2017: £54.3 million), principally as a result of the increase in cost of sales explained above.

Exceptional items
A net exceptional cost of zero was incurred in the year. However, in France, exceptional income of £0.5 million relating to compensation was 
received from a landlord in respect of water damage and was offset by £0.5 million of legal and employment related costs in the UK. In the prior 
year, the Group incurred exceptional transaction related costs totalling £1.4 million which arose on the acquisition of Stork Self Storage (Holdings) 
Limited (which trades as Alligator Self Storage).

Gain on investment properties
The gain on investment properties consists of the revaluation gains and losses with respect to investment properties under IAS 40 and finance 
lease depreciation for the interests in leaseholds and other items as detailed below.

Revaluation of investment properties

Revaluation of investment properties under construction

Depreciation on leasehold properties

Gain on investment properties

2018
£’m

124.8

2.5

(5.2)

122.1

2017
£’m

43.6

0.9

(5.3)

39.2

In the current financial year, including investment properties under construction, the UK business contributed £101.4 million to the positive valuation 
movement and the Paris business contributed £25.9 million. The gain on investment properties principally reflects the continuing progress in the 
performance of both businesses, which has further driven positive changes in the cash flow metrics that are used to assess the value of the 
store portfolio. 

Operating profit
Operating profit increased by £88.0 million from £109.6 million in 2017 to £197.6 million in 2018, comprising an £8.5 million increase in underlying 
EBITDA, an £82.9 million higher investment property gain and non-repeating exceptional transactional costs of £1.4 million recognised in the prior 
year, offset by a £1.0 million increase in depreciation and contingent rent and a £3.8 million increase in share-based payment charges.

Annual report and financial statements 2018  |  Safestore Holdings plc

19

Financial review continued

Net finance costs
Net finance costs includes interest payable, interest on obligations under finance leases, fair value movements on derivatives, exchange gains 
or losses, unwinding of discounts and exceptional refinancing costs. Net finance costs decreased by £18.4 million in 2018, to £12.3 million from 
£30.7 million in 2017, principally due to the non-repeat of £16.3 million of exceptional refinancing costs incurred in 2017.

Net bank interest payable

Interest on obligations under finance leases

Fair value movement on derivatives

Net exchange gains

Unwinding of discount on Capital Goods Scheme receivable

Exceptional finance expenses

Net finance costs

2018
£’m

(8.4)

(4.5)

0.5

—

0.1

—

(12.3)

2017
£’m

(9.4)

(4.4)

(5.2)

4.5

0.1

(16.3)

(30.7)

Underlying finance charge
The underlying finance charge (net bank interest payable) reduced by £1.0 million to £8.4 million, principally reflecting a full year of interest savings 
arising from the refinancing of our borrowing arrangements undertaken in May 2017, as well as the restructuring of our hedging arrangements in 
August 2017. Net bank interest payable also includes the amortisation of debt issue costs, which decreased to £0.1 million (FY2017: £0.3 million).

Based on the year-end drawn debt position the effective interest rate is analysed as follows:

UK revolver

UK revolver – non-utilisation

Euro revolver

Euro revolver – non-utilisation

US Private Placement 2024

US Private Placement 2027

US Private Placement 2029

Unamortised finance costs

Facility
£/€’m

Drawn
£’m

Hedged
£’m

£250.0

£171.0

£135.0

£79.0

€70.0

€27.0

€50.9

€74.1

£50.5

—

—

£38.2

—

£45.3

£65.9

£50.5

(£1.0)

—

£26.7

—

£45.3

£65.9

£50.5

—

Total

£473.9

£369.9

£323.4

Hedged
%

79%

—

70%

—

100%

100%

100%

—

87%

Bank
margin

1.25%

0.50%

1.25%

0.50%

1.59%

2.00%

2.92%

—

Hedged
rate

0.94%

—

Floating
rate

0.82%

—

0.16%

(0.32%)

—

—

—

—

—

—

—

—

—

—

Total
rate

2.16%

0.50%

1.27%

0.50%

1.59%

2.00%

2.92%

—

2.28%

As at 31 October 2018, £171 million of the £250 million UK revolver and €43 million (£38.2 million) of the €70 million Euro revolver were drawn. 
The drawn amounts attract a bank margin of 1.25%, and the Group pays a non-utilisation fee of 0.50% on the undrawn balances of £79 million 
and €27 million. 

The Group has interest rate hedge agreements in place to June 2022, swapping LIBOR on £135 million at a weighted average effective rate 
of 0.94% and EURIBOR on €30 million at an effective rate of 0.16%.

The 2024 and 2027 US private placement notes are denominated in Euros and attract fixed interest rates of 1.59% (on €50.9 million) and 2.00% 
(on €74.1 million) respectively. The Euro-denominated borrowings provide a natural hedge against the Group’s investment in the Paris business.

The £50.5 million 2029 US private placement notes are denominated in Sterling and attract a fixed interest rate of 2.92%.

87% of the Group’s drawn debt is effectively at fixed rates of interest, as a result of the hedging arrangements and fixed interest loan notes. Overall, 
the Group has an effective interest rate on its borrowings of 2.28% at 31 October 2018, compared to 2.14% at the previous year end, as a result of 
a combination of increasing UK interest rates on the unhedged portion of the UK revolver and the rate impact of the Group’s additional £35 million 
hedging arrangements.

Non-underlying finance charge
Interest on finance leases was £4.5 million (FY2017: £4.4 million) and reflects part of the leasehold rental payment. The balance of the leasehold 
payment is charged through the gain or loss on investment properties line and contingent rent in the income statement. Overall, the leasehold rent 
charge increased from £10.3 million in 2017 to £11.2 million in 2018, principally reflecting the addition of two new leases through the acquisition of 
the Alligator business, our new leasehold store at Paddington Marble Arch, and the non-repeat of favourable rent settlements in Paris in 2017.

Net finance costs includes no exchange gain or loss (FY2017: £4.5 million of net exchange gains). The gain in the prior period arose primarily 
on retranslation of the Group’s US Dollar-denominated borrowings.

A net gain of £0.5 million was recognised on fair valuation of derivatives (FY2017: net loss of £5.2 million). The loss in the prior period principally 
comprised a loss of £6.5 million arising on the US Dollar cross currency swaps, less a net gain of £1.3 million arising on our interest rate 
hedging arrangements.

Since our refinancing in May 2017, the Group is no longer exposed to exchange movements on US Dollar-denominated borrowings, and the 
US Dollar cross currency swaps were broken as part of the refinancing. The Group undertakes net investment hedge accounting for its new 
Euro-denominated loan notes, so the income statement is not exposed to fluctuations in the Euro exchange rate.

20

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportTax
The tax charge for the year is analysed below: 

Underlying current tax

Current tax charge

Tax on investment properties movement

Tax on revaluation of interest rate swaps

Impact of tax rate change in France

Adjustment in respect of prior years

Other

Deferred tax (charge)/credit

Net tax charge

2018
£’m

(4.7)

(4.7)

(7.6)

(0.1)

4.0

0.2

0.1

(3.4)

(8.1)

2017
£’m

(4.0)

(4.0)

(5.4)

(0.1)

8.8

—

0.1

3.4

(0.6)

The net income tax charge for the year is £8.1 million (FY2017: £0.6 million). In the UK, the Group is a REIT, so the tax charge relates solely to the 
Paris business. The underlying current tax charge relating to Paris amounted to £4.7 million (FY2017: £4.0 million), calculated by applying the 
French statutory income tax rate of 33.33% to its taxable profits, which results in an effective underlying tax rate of 28%. 

Deferred tax was a £3.4 million charge (FY2017: £3.4 million credit). In France, the 2018 Finance Bill, which was adopted in December 2017, 
introduced a reduction in the standard rate of corporate income tax from 33.33% to 25.0%, applicable progressively from 2017 to 2022, extending 
reductions previously adopted following the 2017 Finance Bill. These reductions are applicable to all companies. As a result of this change, 
a non-recurring deferred tax credit of £4.0 million (FY2017: £8.8 million) has been recognised.

All other deferred tax movements are non-underlying and relate to Paris. The deferred tax impact of the revaluation gain on investment properties 
was a charge of £7.6 million (FY2017: £5.4 million).

Earnings per share
As a result of the movements explained above, profit after tax for 2018 was £177.2 million as compared with £78.3 million in 2017. Basic EPS was 
84.4 pence (FY2017: 37.4 pence) and diluted EPS was 84.2 pence (FY2017: 37.3 pence).

Adjusted Diluted EPRA EPS is based on the European Public Real Estate Association’s definition of earnings and is defined as profit or loss for the 
period after tax but excluding corporate transaction costs, change in fair value of derivatives, gain/loss on investment properties and the associated 
tax impacts. The Company then makes further adjustments for the impact of exceptional items, IFRS 2 share-based payment charges, exceptional 
tax items, and deferred tax charges. This adjusted earnings is divided by the diluted number of shares. The IFRS 2 cost is excluded as it is written 
back to distributable reserves and is a non-cash item (with the exception of the associated National Insurance element). Therefore neither the 
Company’s ability to distribute nor pay dividends are impacted (with the exception of the associated National Insurance element). The financial 
statements disclose earnings on a statutory, EPRA and Adjusted Diluted EPRA basis and will provide a full reconciliation of the differences in 
the financial year in which any Long Term Incentive Plan (“LTIP”) awards may vest.

Management introduced Adjusted Diluted EPRA EPS as a new measure of EPS following the implementation of the Group’s new LTIP scheme 
in 2017. Management considers that the real cost to existing shareholders is the dilution that they will experience from the new LTIP scheme; 
therefore, earnings has been adjusted for the IFRS 2 share-based payment charge, and the number of shares used in the EPS calculation has 
been adjusted for the dilutive effect of the new LTIP scheme.

Annual report and financial statements 2018  |  Safestore Holdings plc

21

Financial review continued

Earnings per share continued
Adjusted Diluted EPRA EPS for the year was 26.8 pence (FY2017: 23.2 pence), calculated on a pro forma basis, as if the dilutive LTIP shares were 
in issue throughout both the current and prior years, as follows: 

Basic earnings

Adjustments:
Gain on investment properties

Exceptional items

Exceptional finance costs

Unwinding of discount on CGS receivable

Net exchange (gain)

Change in fair value of derivatives

Tax on adjustments

Adjusted
EPRA adjusted:

Depreciation of leasehold properties

Tax on leasehold depreciation adjustment

EPRA basic EPS

Share-based payments charge

Dilutive shares

Adjusted Diluted EPRA EPS

Earnings
£’m

177.2 

(122.1)

— 

— 

(0.1)

— 

(0.5)

2.4 

56.9 

(5.2)

1.0 

52.7 

5.3 

— 

58.0 

2018

Shares
million

209.9 

— 

— 

— 

— 

— 

— 

— 

209.9 

— 

— 

209.9 

— 

6.8 

216.7 

Pence
per share

84.4 

(58.2)

— 

— 

— 

— 

(0.2)

1.1 

27.1 

(2.5)

0.5 

25.1 

2.5 

(0.8)

26.8 

Earnings
£’m

78.3 

2017

Shares
million

209.2 

(39.2)

1.4 

16.3 

(0.1)

(4.5)

5.2 

(4.4)

53.0 

(5.3)

1.0 

48.7 

1.5 

— 

50.2 

— 

— 

— 

— 

— 

— 

— 

209.2 

— 

— 

209.2 

— 

7.5 

216.7 

Pence
per share

37.4 

(18.8)

0.7 

7.8 

— 

(2.2)

2.5 

(2.1)

25.3 

(2.5)

0.5 

23.3 

0.7 

(0.8)

23.2 

Dividends
The Directors are recommending a final dividend of 11.15 pence (FY2017: 9.80 pence) which shareholders will be asked to approve at the 
Company’s Annual General Meeting on 20 March 2019. If approved by shareholders, the final dividend will be payable on 10 April 2019 to 
shareholders on the register at close of business on 8 March 2019. 

Reflective of the Group’s improved performance, the Group’s full year dividend of 16.25 pence is 16.1% up on the prior year dividend of 14.0 pence. 
The property income dividend (“PID”) element of the full year dividend is 13.7 pence (FY2017: 11.9 pence).

Property valuation and net asset value (“NAV”)
Cushman & Wakefield Debenham Tie Leung Limited LLP has valued the Group’s property portfolio. As at 31 October 2018, the total value of the 
Group’s property portfolio was £1,216.2 million (excluding investment properties under construction of £4.7 million). This represents an increase 
of £217.0 million compared with the £999.2 million valuation as at 31 October 2017. A reconciliation of the movement is set out below:

Value at 1 November 2017

Currency translation movement

Additions

On acquisition of subsidiary

Disposals 

Reclassifications

Revaluation

Value at 31 October 2018

UK
£’m

736.6

—

14.4

56.6

—

9.9

98.9

916.4

Paris
£’m

262.6

3.1

3.7

—

—

4.5

25.9

299.8

Total
£’m

999.2

3.1

18.1

56.6

—

14.4

124.8

1,216.2

Paris
€’m

298.6

—

4.2

—

—

5.1

29.3

337.2

The exchange rate at 31 October 2018 was €1.12:£1 compared with €1.14:£1 at 31 October 2017. This movement in the foreign exchange rate has 
resulted in a £3.1 million favourable currency translation movement in the year. This has impacted Group net asset value (“NAV”) but had no impact 
on the loan-to-value (“LTV”) covenant as the assets in Paris are tested in Euros.

The value of the UK property portfolio has increased by £179.8 million compared with 31 October 2017, including a £98.9 million valuation gain, 
£56.6 million from the acquisition of the Alligator portfolio and capital additions (including reclassifications from investment properties under 
construction) of £24.3 million.

Our pipeline of expansion stores in the UK, comprising sites at Birmingham Merry Hill and Carshalton, is valued at £4.7 million.

In Paris, the value of the property portfolio increased by €38.6 million, of which €29.3 million was valuation gain and capital additions (including 
reclassifications from investment properties under construction) were €9.3 million. However, the net increase in Sterling amounted to £37.2 million, 
reflecting the foreign exchange impact described above.

22

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportThe Group’s freehold exit yield for the valuation at 31 October 2018 reduced to 6.74%, from 7.06% at 31 October 2017, and the weighted average 
annual discount rate for the whole portfolio has reduced from 10.56% at 31 October 2017 to 10.17% at 31 October 2018. The improvement in the 
capitalisation rates used in the valuation arose from positive adjustments to certain risk factors such as cash flow and specific building locations, 
in particular for the London and Paris portfolio.

The adjusted EPRA NAV per share was 402 pence at 31 October 2018, up 22.2% since 31 October 2017, and reported NAV per share was 
376 pence (FY2017: 304 pence), reflecting a £150.9 million increase in reported net assets during the year.

Gearing and capital structure
The Group’s borrowings comprise revolving bank borrowing facilities in the UK and France and a US private placement.

Net debt (including finance leases and cash) stood at £415.5 million at 31 October 2018, an increase of £61.3 million from the 2017 position of 
£354.2 million, reflecting funding for the acquisition of Alligator in November 2017. Total capital (net debt plus equity) increased from £991.9 million 
at 31 October 2017 to £1,204.1 million at 31 October 2018. The net impact is that the gearing ratio has decreased from 36% to 35% in the year. 

Management also measures gearing with reference to its loan-to-value (“LTV”) ratio defined as gross debt (excluding finance leases) as a proportion 
of the valuation of investment properties and investment properties under construction (excluding finance leases). At 31 October 2018 the Group 
LTV ratio was 30% as compared to 36% at 31 October 2017. The Board considers the current level of gearing is appropriate for the business to 
enable the Group to increase returns on equity, maintain financial flexibility and to achieve our medium term strategic objectives.

Borrowings at 31 October 2018
As at 31 October 2018, £171 million of the £250 million UK revolver and €43 million (£38.2 million) of the €70 million Euro revolver were drawn. 
Including the US private placement debt of €125 million (£111.2 million) and £50.5 million, the Group’s borrowings totalled £370.9 million (before 
adjustment for unamortised finance costs). 

In July 2018, the Group exercised an option to extend some UK and Euro revolving credit facilities by one year from June 2022 to June 2023. 
As at 31 October 2018, the weighted average remaining term for the Group’s committed borrowing facilities is 5.8 years.

Borrowings under the existing loan facilities are subject to certain financial covenants. The UK bank facilities and the US private placement share 
interest cover and LTV covenants. The interest cover requirement of EBITDA:interest is 2.4:1, where it will remain until the end of the facilities’ terms. 
Interest cover for the year ended 31 October 2018 is 8.6x. 

The LTV covenant is 60% in both the UK and France, where it will remain until the end of the facilities’ terms. As at 31 October 2018, there is 
significant headroom in both the UK LTV and the French LTV covenant calculations.

The Group is in compliance with its covenants at 31 October 2018 and, based on forecast projections, is expected to be in compliance for a period 
in excess of twelve months from the date of this report.

Cash flow
The table below sets out the underlying cash flow of the business in 2018 and 2017. For statutory reporting purposes, leasehold rent cash flows are 
allocated between finance costs, principal repayments and contingent rent, however, management considers a presentation of cash flows that reflects 
leasehold rent as a single line item to be representative of the underlying cash flow performance of the business.

Underlying EBITDA

Working capital/exceptionals/other

Operating cash inflow
Interest payments

Leasehold rent payments

Tax payments

Free cash flow (before investing and financing activities)
Acquisition of subsidiary, net of cash acquired

Capital expenditure – investment properties

Capital expenditure – property, plant and equipment

Capital Goods Scheme receipt

Proceeds from disposal – investment properties

Net cash flow after investing activities
Issue of share capital

Dividends paid

Net drawdown of borrowings

Debt issuance costs
Net hedge breakage receipt

Net (decrease)/increase in cash

2018
£’m

82.9
(1.2)

81.7
(8.7)
(11.2)
(6.4)

55.4

(55.9)

(27.7)

(0.8)

1.1

—

(27.9)

0.1

(31.3)

5.0

(1.1)

—

(55.2)

2017
£’m

74.4

(0.8)

73.6

(10.4)

(10.3)

(2.6)

50.3

—

(21.7)

(0.6)

1.4

8.1

37.5

0.3

(25.6)

38.9

(2.0)
11.3

60.4

Annual report and financial statements 2018  |  Safestore Holdings plc

23

Financial review continued

Cash flow continued
Operating cash flow increased by £8.1 million in the year, principally due to the £8.5 million improvement in underlying EBITDA. Working capital, 
exceptional items and other movements resulted in a net £1.2 million outflow (FY2017: £0.8 million), principally due to the payment of transaction 
costs related to the acquisition of Alligator.

Free cash flow (before investing and financing activities) grew by 10.1% to £55.4 million (FY2017: £50.3 million). The free cash flow benefited 
from the increase in operating cash flow, as well as a £1.7 million decrease in interest payments, arising from the prior year’s refinancing, offset 
by a £0.9 million increase in leasehold rental payments, reflecting an equivalent increase in the rent charge, and a £3.8 million increase in tax.

Investing activities experienced a net outflow of £83.3 million (FY2017: £12.8 million), which included £55.9 million relating to the acquisition 
of Stork Self Storage (Holdings) Limited (which trades as Alligator Self Storage) and £27.7 million (FY2017: £21.7 million) of capital expenditure 
on our investment property portfolio, of which £11.3 million was in respect of our new stores at Combs-la-Ville, Poissy, Mitcham and Paddington 
Marble Arch and our two new pipeline sites at Carshalton and Merry Hill in Birmingham. The prior year included £8.1 million generated from the 
sales of Deptford and our old Birmingham Central store.

Financing activities generated a net cash outflow of £27.3 million (FY2017: £22.9 million inflow). Dividend payments totalled £31.3 million 
(FY2017: £25.6 million). The net drawdown of borrowings was £5.0 million (FY2017: £38.9 million), which in the prior year included 
£56.0 million in anticipation of the Alligator acquisition, which completed immediately after the year end on 1 November 2017 (and which 
is the principal reason for the £60.4 million net increase in cash in the prior year), less a £12.4 million “make-whole” payment on cancellation 
of US Private Placement loan notes. In addition, financing activities in the prior year included a net inflow of £11.3 million (FY2018: £nil) 
comprising a receipt of £13.9 million on breaking the Sterling/Dollar cross currency swap relating to the cancelled loan notes less a cash 
outflow of £2.6 million on restructuring of our interest rate hedge arrangements.

Andy Jones
Chief Financial Officer
7 January 2019

24

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportCorporate social responsibility (“CSR”) 

We continue to seek ways to make 
a difference to our colleagues, our 
customers and the local communities 
and environment in which we operate

At Safestore, corporate social responsibility (“CSR”) is important to 
our business processes and operations. We strive to ensure that our 
activities reflect our ongoing commitment to customer care, colleague 
engagement, responsible supply chains, driving stakeholder value and 
helping to maintain a sustainable environment for future generations.

The Group continues to contribute to the development of a sustainable 
society through focused efforts on the four pillars of our CSR strategy:

 — commitment to customer care (“Our customers”);

 — creating a diverse, dynamic and engaged workplace (“Our people”);

 — developing and maintaining partnerships with local communities 

and charities (“Our community”); and

 — mitigating the environmental effects of our activities 

(“Our environment”).

As the UK’s largest provider of self-storage facilities, we are very aware of 
the impact we can have in society and on the environment and therefore, 
by making incremental changes year-on-year, we can ensure that our 
actions have positive implications for our colleagues, suppliers and 
wider society.

We are continuously adapting our business to respond to our customers’ 
changing expectations including improving customer convenience and 
offering flexibility for small, medium and large businesses.

We are proud of the role we continue to play in the lives of our 
customers as we meet the demand for space from domestic and 
business customers, and we want to keep pace with their needs and 
expectations whilst delivering our commercial objectives.

During the year, the Board continued to focus on delivering the Group’s 
strategy whilst addressing the key environmental, social and ethical 
factors facing Safestore. 

We continue to do this by:

 — ensuring our colleagues are engaged and have the expertise to 

deliver high quality customer service;

 — developing long term relationships with local charities and creating 
strong ties to the communities where we have a storage centre;

 — strengthening partnerships with our suppliers so we can serve our 
customers better and grow our businesses together going forward;

 — managing the resources we use in order to minimise any negative 
impact on the environment either through our direct operations 
or through our sourcing activities; and

 — maintaining our membership of the Self Storage Association to 
further industry standards and codes of ethics for the benefit 
of our customers.

A notable development this year has been the establishment of a 
cross-functional CSR leadership team to provide direction and maintain 
momentum in driving forward the Group’s CSR agenda. This increased 
management focus has seen progress in all key areas during the year. 
Highlights include:

 — maintained high customer service levels – Feefo “Gold Trusted 

Merchant” for the fifth consecutive year in the UK and 92% positive 
ratings on Trustpilot in France, rated in the top category of 
“Excellent” overall;

 — awarded Investors in People Gold award, and selected as a top ten 
finalist for the Gold Employer of the year 250+ award category;

 — estate electricity consumption reduced by 22%; and 

 — awarded Charity Initiative of the Year at the Federation of European 
Self Storage Associations (“FEDESSA”) awards for the efforts of our 
West London stores in the wake of the Grenfell Tower tragedy.

Our customers
We are committed to delivering a first class service and because our 
customers are at the heart of everything we do, we continue with our 
focus on improving our service. We do this by gauging customer 
satisfaction using our website, third party tools and social media.

This information helps us to develop offers and services as well as 
resolving issues at store level. We are aware how customer feedback 
and testimonials play a part in the buying process and therefore, our 
customer feedback, whether it is good or bad, informs us if we need 
to do things better and has proven invaluable to us over the years.

We continue to seek customer feedback through Feefo, the online 
review platform which guarantees 100% genuine feedback. Feefo polls 
real Safestore customers about their experiences meaning that 
feedback is a true representation of consumer opinion. All of our stores 
across the country receive feedback which means customers can view 
the ratings for each individual store. 

Annual report and financial statements 2018  |  Safestore Holdings plc

25

Corporate social responsibility (“CSR”) continued

85%

A recent engagement survey 
demonstrated that:

85% of our colleagues felt Safestore 
is a great place to work

84% of our colleagues felt their 
manager motivates them to 
achieve their best

84% felt that they could trust the 
leaders in the organisation

Our customers continued
In 2018, Safestore once again maintained a customer service rating of 
96% based on the customers who rated their experience as “Excellent” 
or “Good”. Having achieved this service level online, in store and on the 
phone, Safestore was again recognised with a “Gold Trusted Merchant” 
award – given to businesses achieving over 95% for the fifth year running.

 — We have introduced an Employee Assistance Programme (“EAP”) to 

provide our colleagues with expert guidance and support on everyday 
matters, whenever they need it.

 — We are making it easier for our colleagues to make simple healthy 
choices, by providing regular fresh fruit deliveries, a tax-free cycle 
to work scheme and a reflection room facility.

This coveted award is based purely on the interactions with verified and 
genuine customers and as such the accreditation is a true reflection of 
our commitment to providing outstanding service.

 — We work closely with our occupational health provider who helps 
with appropriate support, guidance and recommendations for our 
colleagues regarding health concerns, including mental health.

 — We want to create a culture where mental health is not a subject that 
people shy away from. We are building mental health awareness within 
the workplace by educating our managers, so we can offer the right 
support at the right time and experiences can be safely shared.

 — We offer colleagues the opportunity to join our private healthcare 
scheme. This enables our colleagues to have access to private 
treatment whenever they need to use it.

 — We value our colleagues as individuals and understand that people 

may have other commitments outside of work. We therefore welcome 
and consider all requests for flexible and at-home working to 
encourage a healthy work/life balance.

70% of our colleagues feel 
they are able to balance their 
work and personal life

WORK

LIFE

In addition to using Feefo, Safestore now invites customers to leave a 
review of their service on a number of review platforms, including Google, 
Trustpilot and directly on safestore.co.uk. This way, wherever customers 
look for trust and reputational signals about Safestore, they will see an 
impartial view of our excellent customer satisfaction.

Une Pièce en Plus continues to use Trustpilot to obtain independent 
customer reviews. Since 2013, over 1,600 reviews have been collected 
with more than 92% of customers satisfied with their customer service 
experience, rating it four stars and above.

We are proud to be recognised for delivering exceptional customer 
service and we see this as a great achievement and a testament to 
the hard work of our colleagues in store.

Our people

Our colleagues play a pivotal role in providing the best solution for our 
customers and we are passionate in providing a diverse CSR programme 
that ensures they are truly placed at the heart of our business. We 
have provided the tools and time to dedicate to our teams to help our 
colleagues achieve their goals and this is underpinned by our commitment 
to attract and retain the very best talent to shape our future success. 

We are extremely proud of achieving the Investors in People (“IIP”) Gold 
accreditation for 2018, which means we are one of the top employers of 
14,000 organisations surveyed, across 75 countries. We were also a top 
ten finalist for the Gold Employer of the year 250+ award category. 

Living healthier lives 
This year we have been committed to driving our health and well-being 
agenda and to continuously evolve with the everyday challenges our 
colleagues may be faced with. We are focused on offering simple, 
practical well-being initiatives, to make it easier for our colleagues to 
lead healthier and happier lives. We recognise that the organisation’s 
success depends on it.

26

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic report — Prevention of conflict is the most effective way of maintaining strong 
relationships which is why we have invested in mediation training for 
our expert advisers, to change the way we manage conflict in the 
workplace. Encouraging open and honest communication through 
facilitated discussions and mediation sessions builds harmonious 
teams and transforms relationships. Our new conflict resolution 
policy is now in development and due to be phased in to replace 
our grievance policy in 2018/19.

We are committed to providing a working environment free from 
harassment and bullying and ensuring all colleagues are treated, and 
treat others, with dignity and respect. Our bullying and harassment 
policy sets out our clear expectations in this area.

Creating financial peace of mind 
In order to support our colleagues to safeguard their future, we have 
recently introduced an option for eligible colleagues to switch their 
pension contributions to “salary sacrifice”, recognised as the most 
tax-efficient way of making pension contributions.

This year, following a formal review of our workplace pension arrangements, 
we made the decision to change our scheme provider to Scottish Widows, 
one of the UK’s leading workplace pension providers.

We were pleased to offer all colleagues the opportunity to join our 
Sharesave scheme. Following the success of the previous scheme, 
we saw an increase of 130% of Safestore colleagues enrolled in the 
Sharesave scheme currently in operation compared to the 2014 scheme.

Learning and development
We strongly believe that our learning and development agenda was 
pivotal in us achieving the Investors in People (“IIP”) Gold accreditation 
for 2018. It has been an exciting year for learning and development 
at Safestore. We continue to deliver in-house workshops from our 
well-established training portfolio, and further key initiatives 
continue to positively impact our people agenda.

We have maintained colleague development through our Sales 
Consultant programme which enables individuals to gain and 
demonstrate business knowledge and skills as they progress 
through the structured five-step framework. 

We are utilising our Apprenticeship Levy to continue to develop 
individuals in specialised subject areas whilst gaining external 
qualifications. Currently, we have individuals working towards their 
professional finance qualification. We have also taken the opportunity 

“The coaching programme 
has been a central plank in 
the cultural change that 
Safestore has achieved”

IIP Report 2018

to collaborate with the Institute of Leadership and Management (“ILM”), 
in order to provide the Level 3 ILM qualification as a part of our Store 
Manager Development Programme.

We are proud of our 22-course e-learning portfolio, which we continue 
to review and develop. Completion rate is 100% from all of our new 
starters and several of the learning modules form a key part of the 
coaching action points, with colleagues encouraged to revisit the 
modules throughout the year. We have introduced key compliance 
subjects such as GDPR and modern slavery, which are now compulsory 
for all Safestore colleagues. Modules such as Health and Safety and 
Fire Safety are refreshed annually as a part of our ongoing learning 
programme. This year colleagues have completed an additional 
1,000 hours of compliance modules online.

We have continued to deliver our annual sales refresher, which 
has been successful in ensuring our store teams continue to offer 
market-leading sales and customer service. We have completed 
3,090 of training hours on the sales refresher during 2018.

Existing store managers and those on our Store Manager Development 
(“SMD”) Programme are currently enhancing their skills whilst attending our 
most recent workshop, “Management Basics”. All managers in our business 
will have attended this course by the end of 2018.

QUEST is our two-day sales course focused on supporting and upskilling 
our new starters on how we sell at Safestore. Five of our experienced 
store managers assist in facilitating QUEST, supporting continuous 
learning and development at every level. We have 100% attendance 
from all new operational starters within eight weeks of joining the 
business, including new store managers.

Safestore’s coaching programme teaches the skills required to become 
a great coach. 

Our 18-month SMD Programme upskills individuals to understand our 
business, people, operations and customers to an advanced level by 
learning management theories as a part of the ILM accreditation and 
then demonstrating their skills at store level. Since 2016 we are delighted 
to have made 17 internal promotions to store manager as a result of this 
programme, with a further ten colleagues on the programme at present. 

Alongside our values, we believe that demonstrating the right behaviours 
at work is critical to our culture. In order to support this view we provide 
behavioural skills assessments through the use of externally accredited 
assessment tools such as Jigsaw@Work, Insights Discovery and Belbin 
to upskill groups of individuals to grow their awareness of others with 
whom they work and influence. These courses have been met with high 
levels of engagement from our store and Head Office teams and the 
rewards of more focused and self-aware teams are visible. 

At Safestore we do not offer any “Business Values” workshops. Instead, 
we recruit, train and develop individuals to our values and behaviours 
on a daily basis. Our values are therefore deeply embedded and 
understood by the Safestore team.

Annual report and financial statements 2018  |  Safestore Holdings plc

27

Corporate social responsibility (“CSR”) continued

Our values

Our values, created by our store teams, are at the heart 
of everything we do.

We Love Customers – we deliver much more than 
storage, we provide solutions that exceed our customers’ 
expectations and we expect our people to show 
appreciation of our customers and their business.

We Lead the Way – we want people who talk with pride 
about Safestore, set themselves high standards and 
demonstrate passion for what they do.

We Have Great People – everyone has a key role to play 
within Safestore and we need people who show respect 
for everyone, no matter their position. Our people drive 
their own performance and are keen to learn from others.

We Dare to be Different – we want people that adapt to 
change and are willing to try new things. Part of daring to 
be different involves actively seeking feedback in order to 
develop new and existing skills.

We Get It – we want people to be clear on our vision and 
goals and in turn, know what part they play in achieving 
them. “We get it” is also about communicating in a clear, 
open and honest way to enable sound decision making.

Our people continued
Learning and development continued
Through our annual appraisal process, we take the opportunity to align 
needs analysis with development goals. Workshop outcomes are 
aligned to people development and business objectives. Structured 
feedback is collated after each workshop, which allows us to review 
content, engagement levels and any further opportunities.

With our colleagues at the centre of everything we do, we remain 
focused to ensure we continue to develop them and their skills to grow 
not only business results, but also our colleagues as individuals. During 
2018 we have conducted 29,000 hours of face-to-face training. 

“Safestore has a clear 
strategy for ongoing growth”

IIP Report 2018

83% of our colleagues feel 
Safestore values and respects 
individual differences

A diverse and inclusive organisation
Our equal opportunities and dignity at work policy provides a framework 
for fair and equitable treatment for all colleagues. We want to continue 
being a diverse and inclusive organisation, where every one of our 
colleagues can fulfil their potential. We strongly believe diverse teams 
perform better. This year we have continued to:

 — be committed to equality of opportunity in all our employment practices, 

policies and procedures. No team member or potential team 
member will receive less favourable treatment due to any of the 
following protected characteristics: age, disability, gender 
reassignment, race, religion or belief, sex, sexual orientation, 
marriage or civil partnership, pregnancy or maternity;

 — give full and fair consideration to all applications for employment 

by disabled persons, which are assessed in accordance with their 
particular skills and abilities. The Group does all that is practicable 
to meet its responsibilities towards the training and employment of 
disabled people, and to ensure that training, career development 
and promotion opportunities are available to all colleagues;

 — be an equal opportunities employer that maintains a workforce 

reflecting the uniqueness of the communities within which we operate;

 — nurture the talents of our people and the benefit they bring to our 

varying business functions through a clearly defined and transparent 
performance framework;

 — take all reasonable steps to employ, train and promote colleagues on 

the basis of their experience, abilities and qualifications;

 — maintain an active succession planning strategy that considers the 

ability of internal colleagues before recruiting externally and ensuring 
that the criteria for selecting colleagues for training opportunities is 
non-discriminatory. These are based upon the individual’s merits, 
abilities and needs, business needs, and the availability of appropriate 
training and development opportunities. All colleagues participate in 
the appraisal process and there is positive encouragement to discuss 
development and training needs and opportunities. Safestore made 
24 internal promotions this year;

 — encourage our colleagues to achieve and maintain satisfactory 

standards of conduct, ensuring all are treated fairly and consistently, 
through an inclusive disciplinary policy and procedure; and

 — deliver Equality Essentials, our bespoke e-learning workshop. This is 
delivered to every employee at Safestore, covering the following 
key areas:

 - introduction to equality, diversity and protected characteristics;

 - handling harassment;

 - providing an inclusive service; and

 - equality in action.

28

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportIntegrity 
Our Code of Conduct provides guidance and support to conduct our 
business ethically and to comply with the law, which are vital to our 
success. The Code of Conduct applies to all individuals working for 
Safestore Group irrespective of their status, level or grade. During the 
year we have updated our policies on anti-corruption and bribery, 
gifts, tips and hospitality which support and uphold our zero tolerance 
position on bribery. This year the Group has also reviewed its 
whistleblowing (“Speak Out”) policy for the reporting of inappropriate 
conduct, including contact details for the Group’s external auditor. 
These updated policies were communicated to all colleagues via our 
internal newsletter, Safestore News, circulated to employees every 
two weeks.

Gender equality
The ratio of male to female colleagues at 31 October 2018 is outlined 
in the table below. Further analysis of our gender pay gap can also be 
found in the gender pay gap report online. The report also sets out 
a range of actions we are taking to help close the gap.

Group gender split at 31 October 2018

Board Directors 

Senior managers (excluding Directors) 

All employees 

Male 

Female

5

6

427

2

1

198

Regulatory compliance
Human rights
Safestore is committed to respecting human rights. Our commitment to 
preventing modern slavery in our supply chain is outlined in our statement 
on slavery and human trafficking, which is available on our website.

This year we increased our modern slavery awareness and capacity by 
developing a specific e-learning module which includes practical guidance 
on identifying the signs of modern slavery and human trafficking. We have 
made this training module compulsory for all new starters to complete 
within the first ten days of joining us and all current colleagues have 
completed refresher training, with regular revision thereafter. 

This year we have also updated our supplier contractual processes to 
include specific prohibitions against the use of forced, compulsory or 
trafficked labour, or anyone held in slavery or servitude, whether adults 
or children. We expect our suppliers to hold their own supplies to the 
same high standards.

General Data Protection Regulation (“GDPR”)
Observing data privacy laws is something we take extremely seriously. 
GDPR came into force on 25 May 2018, designed to modernise laws 
that protect our personal information.

To ensure Safestore is compliant, we have worked hard on introducing 
robust new policies, including our IT policy and data protection policy, 
conducting data impact assessments, carrying out data audits and 
introducing regular and systematic monitoring. We also want to ensure 
everyone at Safestore understands the new regulations so have 
provided comprehensive online GDPR training to all colleagues, a 
website for reference materials and tools, and updated our induction 
programme to make GDPR training compulsory for all new starters.

Employment security and responsible workforce restructuring
Safestore recognises that security of employment is important to 
colleagues and therefore every effort is made to avoid termination of 
employment due to redundancy and to provide continuity of 
employment, wherever practicable. 

Where it becomes necessary to reduce team numbers, whether for 
economic or other reasons, including where jobs become redundant as 
a result of restructuring or reorganisation, it is Safestore’s policy to try to 
minimise the effect on those concerned. Careful consideration is given 
to all alternative employment possibilities and outplacement support is 
offered to all those affected by redundancy.

We are pleased that there have been no large-scale redundancies or 
significant job cuts this year.

In order to ensure that our colleagues have financial stability and 
security, we strive to use permanent contracts wherever possible and 
practicable. We do not use zero-hours contracts anywhere within the 
organisation. The percentage of our colleagues on permanent contracts 
on 1 April 2018 was 99.59%.

Health and safety
As a Board we recognise the importance of high standards in health 
and safety and play an active role in ensuring a healthy and safe 
environment for our people, customers, suppliers and contractors. 
Safestore endeavours to continuously strive to meet and, where 
possible, exceed best practice by:

 — conducting regular health and safety reviews across our stores and 
our Head Office. An annual review of fire risk assessments and 
health and safety audits are conducted by our external health and 
safety consultants on a rolling programme assessing that our health 
and safety policies are implemented, maintained and fully compliant 
to the latest standards. All employees have a responsibility for health 
and safety and our managers have specific responsibilities as set 
out in the health and safety manual. It is the responsibility of 
divisional managers and the risk management team to ensure 
compliance with our health and safety manual and policy statement 
in respect of store operations. Actions recommended are reviewed 
by the Health and Safety Committee;

 — ensuring our Health and Safety Committee meets regularly to review 
issues, processes, policies and actions, harnessing a culture where 
health and safety always sits high on our agenda. The Health and 
Safety Committee minutes are reviewed by our Risk Committee and 
the Audit Committee;

 — delivering health and safety training relevant to job roles as standard 
to all colleagues, increasing awareness and compliance through a 
blended learning approach. Learning modules are introduced to all 
employees from induction on fire safety and general health and safety 
tailored to suit our working environment. Training is also delivered 
at managers’ meetings by regional management. Agendas for 
these meetings are provided by our retail services manager, our risk 
manager, our facilities manager and our construction manager; and

 — accident reports help to identify, prevent and mitigate against 

potential risks and are managed using our intranet incident reporting 
systems. These are collated by our risk manager and reviewed by 
the Health and Safety Committee to consider what preventative 
measures can be adopted operationally. 

There were no fatal injuries, notices or prosecutions during the year 
ended 31 October 2018 in any part of Safestore operations.

“We do not use zero-hours 
contracts anywhere within 
the organisation”

IIP Report 2018

Annual report and financial statements 2018  |  Safestore Holdings plc

29

Corporate social responsibility (“CSR”) continued

Our community
At Safestore, we strive to ensure that we develop and maintain 
partnerships with local charities as we seek to be an integral and 
trusted part of our communities nationwide. 

By taking this approach we can ensure that Safestore employees are 
able to participate with and influence how we develop our CSR strategy 
for the future, whilst delivering maximum stakeholder value.

As a Group, Safestore endeavours to work closely with charities within 
the local communities in which our stores operate. We do this through a 
range of collaborative partnerships with a variety of different charities.

We know that many of our people want to “give something back” to 
society and we believe that it is important to operate in a way which 
connects local people with our employees as well as support charities 
to do their vital work in the community.

Safestore is committed to being a responsible business in how we 
contribute to our local communities. 

With 119 stores nationwide we continually:

 — provide fundraising support to existing and new local charity partners;

 — offer free or discounted storage space for charities within our local 
communities through our “charity room in every store” scheme; 

 — actively seek out practical and creative solutions by working with 

and supporting a number of charitable causes; and

 — leverage social media and our blog platform to promote our charity 

partners and raise awareness of their cause.

During 2018, the space occupied by local charities in 150 units across 
82 stores was 18,290 sq ft and worth £312,275. Our aim is to have at 
least one charity room in every store.

We regularly monitor the free and discounted space occupied by 
charities ensuring that the partnerships are running smoothly. In 
addition, our colleagues maintain ongoing relationships with the 
charities and we continually review the scheme to ensure that it 
continues to be beneficial for all involved.

Hands on London
Safestore has been supporting Hands on London’s “Wrap Up London” 
campaign for the past six years. 

The charity, which promotes community-based volunteering, organises 
the annual campaign encouraging Londoners to donate any unwanted 
coats ahead of the winter season. The “Wrap Up London” campaign 
has collected 103,000 coats since it launched in 2011.

In November 2017, we provided storage space at four London stores 
to facilitate the sorting, storage and distribution of 24,000 coats to over 
100 charities, homeless shelters, vulnerable women and children centres.

The rapidly growing annual campaign also added additional collection 
locations as part of a plan to expand nationwide. “Wrap Up London” 
worked with Human Appeal to run the coat drive in Manchester for a 
second year and launched in the cities of Birmingham and Glasgow. 

Safestore’s involvement included:

 — providing storage space across four stores in London, five stores in 

Manchester and one each in Birmingham and Glasgow; 

 — a total of 4,375 sq ft of storage space was provided enabling 

1,125 “Wrap Up” campaign volunteers to spend over 3,045 hours 
sorting and packing up coats for distribution;

 — the stores continued to act as a drop-off point beyond the campaign 
week and received numerous donations from other businesses and 
the general public;

 — several members of our Head Office and colleagues in store joined 
nearly 500 volunteers to help at London tube station collection 
points including Kings Cross and Liverpool Street; and

 — using our internal and external communications platforms to raise 

awareness of “Wrap Up London’s” cause and inspiring our 
employees to get involved.

Jon Meech, CEO, Hands on London, said: 
“Thank you very much for once again providing storage facilities for our 
annual Wrap Up campaign. We sincerely appreciate the allocation of 
space which enables our volunteer teams to easily sort through and 
package up the thousands of coats donated to us for those who are 
vulnerable and in need.

“The coat collection target surpassed last year’s numbers particularly 
as the campaign has now grown in other areas such as Manchester, 
Birmingham and Glasgow in addition to London. 

“We are also grateful for your Head Office and store team volunteers 
– we applaud their work ethic and positive attitude and we look forward 
to continuing our partnership in the years to come.”

Safestore colleagues 
volunteering for Wrap Up London

Supporting the charity 
Smart Works

30

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportFEDESSA European Awards 
Charity Initiative of the Year

Safestore Mitcham which 
opened in March 2018

Smart Works
As part of our continued efforts to support charities with free storage 
space, Safestore is pleased to be able to assist Smart Works, a UK 
charity that helps unemployed women to enter or return to work by 
providing them with the skills and clothing they need for interview success.

During the year, our internal fundraising efforts included a big breakfast 
in Head Office in aid of Honeypot Children’s Charity, a fantastic charity 
which works with young carers to give them a break from their massive 
responsibilities. They organise weekends away and days out and 
provide emotional support for children caring for a relative. 

Set up in North London, the model for the charity was so successful 
that other branches have now opened nationwide. 

To this end, we support Smart Works not only by promoting its aims 
to support vulnerable women into work but also by storing its extensive 
wardrobe collections and donations of clothing, free of charge at multiple 
Safestore stores across the UK including London, Edinburgh, Reading, 
Manchester and Birmingham.

Amy Hughes-Hallett, Partnerships Manager, Smart Works, said: 
“We are incredibly grateful to Safestore for the provision of free storage 
space in various locations across the UK enabling us to safely store the 
many donations of high quality clothing that we regularly receive. 

“Storage is absolutely vital for us in making sure our wardrobes are 
beautifully organised so that we can help more women with the clothing 
they need to turn around their lives. Thank you Safestore for your 
ongoing support.”

In addition, a colleague from Safestore Glasgow North arranged a charity 
night in Anstruther where his band played and hosted a raffle raising over 
£1,500 for Edinburgh Children’s Hospital Charity. Another colleague from 
Safestore Feltham regularly hosts fundraising events as chairman of the 
Ruislip Round Table, including quiz nights, equipment rental and Christmas 
sleigh collections. 

We support our store staff to work together and with others to bring 
communities together and to support causes and charities local to them. 

We believe it is important for our colleagues to recognise how our 
activities can have an impact on those around us and events like these 
can inspire and encourage our staff to get involved and provide some 
hands-on help where it matters.

Stakeholder interest in tax issues
Tax policies and practices are important to stakeholders, and we 
support transparency and dialogue on this issue.

Local charity support 
In addition to our fundraising and voluntary activities, we continue to 
support individual charities with free and discounted storage space 
through our “charity room in every store” scheme. 

This space has enabled a diverse range of local charities to focus 
on their core activities without the added cost of storing donations 
and archives.

Further to the provision of storage space, we actively encourage our 
colleagues in Head Office and in stores to make a positive difference 
to the local community by supporting charities through fundraising and 
volunteering. Findings from our recent Investors in People survey showed 
that 68% of our staff were positive about our impact in the community. 

In September 2018, Safestore was the winner of the FEDESSA European 
Awards Charity Initiative of the Year following our work for the Grenfell 
Tower relief project, an award we were honoured and humbled to accept.

We see payment of taxes as a responsibility and one that brings 
positive socio-economic impacts through our presence and employment 
creation in the countries we operate. It is our policy to pay the right 
amount of tax wherever we do business, based on a fair and sound 
application of local tax laws to the economic substance of our business 
transactions. Safestore does not use artificial tax avoidance schemes 
or tax havens to reduce the Group’s tax liabilities.

Safestore complies with tax rules and payment obligations throughout 
its business operations. This is ensured through a robust governance 
system handling tax strategy and compliance which is carried out by 
Group finance. A Group tax policy has been in place since 2016, which 
is approved by the Board and reviewed annually by the Audit Committee. 
Local finance and human resources teams are responsible for tax 
compliance and are supported by trusted external tax advisers who 
have a deep understanding of our business as a result of long-term 
partnering with the Group.

Annual report and financial statements 2018  |  Safestore Holdings plc

31

Corporate social responsibility (“CSR”) continued

Carbon footprint and energy conservation case study

Stockport Bryant – new roof installation in 2018 
Overview
We have carried out extensive works to maintain this important historic 
Grade II listed building in Stockport. Following lengthy consultation with 
Stockport MBC’s heritage officer, this year we have re-roofed the 
building making extensive use of existing Welsh slate tiles. We have 
additionally sympathetically used modern materials that achieve both 
conservation and energy performance requirements. 

We carried out repairs to existing timbers including the installation of 
structural steel supports to the roof and outer wall structure joints 
and where necessary millboards to the floors were replaced. 

These works have the benefit of bringing the top floor of this 80,000 sq ft 
MLA building back into full economic use.

Terne coated stainless steel seamless gutters
Terne coated stainless steels are defined as “stainless steel 
continuously hot dip coated with a lead-tin alloy”. These strip 
materials are much lighter than traditional lead roofing systems and 
so can result in lighter support structure cost savings.

Metals are infinitely recyclable and are safe for the environment.

Recycling scrap metal reduces greenhouse gas emissions and uses 
less energy than making metal from virgin ore. Metal recycling also 
conserves natural resources.

The stainless steel used on the project:

 — is produced from 60% recycled materials; and

 — has longevity – stainless steel has a very low life cycle cost.

Carbon footprint and energy conservation of materials used
As part of the works we have used Marley Eternit Rivendale Fibre 
Cement Slate.

Re-claimed Welsh slate
Natural slate is one of the world’s oldest continuously used 
roofing materials.

The fibre cement slates used have the following properties:

 — a low carbon footprint of 13 CO2e/m2; and

 — a 100% recyclable building material.

The slates have been combined with the full Marley Eternit specification 
including eaves ventilation and breathable membrane. An A+ rating 
(the lowest environmental impact) in the Building Research 
Establishment’s Green Guide to Specification can be achieved using 
these slates. At the “end of life”, the crushed fibre cement slate can 
be recycled without need for any further processing.

From a conservation viewpoint they provide a traditional slate 
aesthetic whilst reducing cost and lowering the carbon footprint 
of the roof.

Kingspan KS1000 TD composite roof panels
The primary function of insulated panels is energy conservation. The 
panels are designed using one of the highest performing and most 
efficient insulations and are also capable of providing extremely high 
levels of air tightness. 

These attributes uniquely contribute to the energy efficiency of the 
building envelope with the potential to considerably cut CO2 emissions. 

Topdek panels reduce costly roofing delays by installing the steel deck, 
insulation core and weather membrane in a single operation. This means 
buildings become weathertight faster and installers spend less time on the 
roof, helping improve safety.

The decision to re-use the original Welsh slates on the two end bays 
that are both visually observable from ground level helps the building 
to retain its traditional aesthetics from a local conservation viewpoint.

The carbon footprint of recycling this material is reduced through not 
needing to transport or manufacture a new product specifically for 
this project.

Waste recycling
As part of our commitment to sustainable and environmentally 
friendly construction techniques, and with the help of our contractor, 
we are taking the time to separate all of our recyclable waste on the 
project, including:

 — scrap lead;

 — waste glass;

 — waste timber; and

 — waste hard-core.

All non-hazardous waste timber has been collected and transported 
to a recycling plant in Droylsden, Manchester. Once at the processing 
facility the waste timber can be used to produce biomass woodchip 
fuel and other products like dust-free wood fibre bedding for both the 
equestrian and agricultural industries.

Our Grade II listed building at 
Stockport Bryant

Completed hip using fibre 
cement slates

32

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportOur environment
Climate change
Safestore aims to minimise the impact of our business operations on 
the environment, both directly and through our sourcing activities. We 
consciously look to make changes in a sustainable way which matches 
our growth within the market sector. 

In the context of climate change, we strive to respond to all aspects that 
have an impacting effect on our products and services. In recognition 
of the serious implications that climate change and other environmental 
risks may pose to our customers, shareholders and our employees, 
we have developed a comprehensive CSR strategy to minimise our 
overall impact on the environment.

New stores
All of our new stores are designed with efficiency in mind, from using 
recycled materials in the construction to the energy-efficient way in 
which we light our stores. Our impact on the environment is at the 
heart of all our developments. Our new store in Mitcham achieved a 
Building Research Establishment Environmental Assessment Method 
(“BREEAM”) rating of “Very Good” and an Energy Performance 
Certificate (“EPC”) rating of “A” when it opened earlier in the year.

Our last four new store openings have achieved an EPC rating of “A”.

Our future development site in Carshalton, South London, will require 
us to achieve a BREEAM rating of “Excellent” when it opens in 2019.

All steel used for the construction of our stores has a minimum of 60% 
recycled content and is all sourced from British steel. The chipboard 
used for our mezzanine floors is all Forest Stewardship Council 
(“FSC”) certified.

Since 2016 all construction projects have achieved a minimum of 95% 
construction waste being recycled.

Two years ago we switched our lighting in new stores from fluorescent 
to light emitting diode (“LED”). This has enabled us to drastically reduce 
the amount of electricity required to light our stores. Our Mitcham store 
is currently fitted out across three floors and by using these fittings we 
are currently saving 9,504 watts of electricity per annum compared with 
the old fluorescent fittings.

Photovoltaic cells play an important part in providing renewable energy. 
Our new store in Mitcham has a 5 kW system installed on the roof 
which will generate 4,500 kWh of electricity per year which is put back 
into the grid.

Rainwater from our new stores is often held in attenuation tanks on 
site and slowly discharged into the main sewers so as not to overflow 
the system. 

We comply with all current planning policies and building regulations 
and actively engage with planners over the design to ensure our stores 
fit well within the local environment.

As a responsible developer we require all of our sites to be registered 
with the Considerate Construction Scheme through our Construction 
Management Partners and actively support dialogue and feedback with 
the local community.

We consider all sites for new stores and over the years have 
redeveloped many brownfield sites and continue to do so. As a 
responsible developer we decontaminate and remediate our sites 
where required before construction works commence.

This year also saw us add our third basement car park to the portfolio with 
the conversion of an old NCP car park in Paddington. The subterranean 
store offers 37,000 sq ft of storage space within a short walk of Marble Arch.

Our packaging range
Although usage has increased, we have increased our store portfolio by 
circa 10% with the addition of twelve stores which were acquired in 
November 2017 and newly opened stores.

An increase in sales across our product range has shown an uplift in 
volumes over the previous twelve-month period. Please see confirmation 
below of this year’s and last year’s numbers for comparison in 
kilograms supplied.

We worked with our supplier Ecopac to update its logistics by opting to 
use supply chains already in place, optimising scheduled routes already. 
We anticipate saving 15 tonnes of CO2 by switching supplier. Reducing 
the number of orders by stores to one per month where possible it will 
decrease the amount of deliveries needed on our behalf. 

Our continued commitment to fully recycled paper has minimised the 
cost to the environment and we estimate that at these volumes around 
650 trees have been saved.

We continue to liaise with our suppliers to help us achieve the goals 
which we have set to help improve our overall footprint on the environment. 

This is also incorporated in our packing supplier Ecopac, which offers 
a diversified range of solutions for our packaging needs:

 — replacing virgin material with recycled material;

 — replacing standard polythenes with bio-polythene;

 — replacing polystyrene with starch-based products; and

 — lightweight without compromising performance.

Material purchased in kg

Oxy-bio bubble

Poly covers

Corrugated (cardboard)

2016–2017
kg

2017–2018 
kg

Difference 
kg

Difference 
%

5,775

4,230

5,915

4,504

250,000

259,000

140

274

9,000

2.4

6.5

3.6

Annual report and financial statements 2018  |  Safestore Holdings plc

33

Corporate social responsibility (“CSR”) continued

Gas
We continually seek opportunities to reduce energy consumption and 
have removed gas from two of our stores and are looking to remove 
it from existing stores where possible over the coming twelve months. 
Our gas use was impacted significantly at the beginning of the year due 
to adverse weather caused by the “Beast from the East” and Storm 
Emma. All new built stores do not require gas and are electrically 
heated in the limited areas of the stores required. 

Water
The deregulation of water has allowed us to consolidate to one supplier 
this year rather than the 29 we had previously. This means that we now 
have clear communication with just one supplier making it easier for us 
to achieve our reduction goals. 

As a company we consume very low volumes of water but strive to 
further minimise our consumption wherever possible through the 
installation of efficient water fixtures and fittings. We are trialling a flow 
saver system at our Head Office which limits the amount of water used 
in our bathrooms and kitchens from the taps. It estimates a 70% saving 
on water compared to a standard tap. If the trial is successful it will be 
rolled out to our higher usage stores.

Waste
Recycling, recycling and recycling
This year the percentage of our waste going to recycling has increased 
by 54% which is a positive step. We will continue to encourage our 
colleagues and our customers to use the recycle bins wherever possible. 

We are currently actioning an efficiency plan across our portfolio to 
ensure that we have the correct facilities on site to enable our stores 
to minimise landfill waste ensuring waste that is generated is recycled. 

We are also trialling the “Every Can Counts” initiative recycling 
aluminium and tin cans as these can be melted down and endlessly 
re-used. Again it is our intention to roll this out across all stores. 

Our environment continued
Our uniforms
We are proud to use suppliers that hold environmental and ethical 
principles to high standards. Our uniform supplier processes are 
based on the ethical trade initiative, based on the International 
Register of Certificated Auditors (“IRCA”) who audit and inspect 
their supply base.

The principles are based on the Ethical Trade Initiative where: 

 — employment is freely chosen;

 — freedom of association and the right to collective bargaining 

are respected;

 — working conditions are safe and hygienic;

 — child labour shall not be used;

 — living wages are paid;

 — working hours are not excessive;

 — no discrimination is practised;

 — regular employment is provided; and

 — no harsh or inhumane treatment is allowed.

Electricity
What powers us?
We have taken positive steps this year to reduce our carbon footprint. 
From October 2018 we changed to 100% renewable energy sources in 
all our UK freehold sites which equates to a 5,218t CO2 reduction to our 
overall carbon footprint. To put this into perspective this would equate 
to an estimated 237,150 trees saved per annum. 

Smart meters
We are continually seeking opportunities to reduce energy consumption 
to the lowest practicable levels appropriate for the operational needs of 
the business and to satisfy the requirements of our customers. We have 
installed smart meters in 80% of our stores and have targeted 100% by 
mid-2019. It is our intention to phase in business management systems 
(“BMS”) in our stores, using tablet controlled units for lighting controlled 
by Wi-Fi.

Lighting up our stores 
Recognising that our electricity consumption is predominantly derived 
from our lighting requirements we have installed timers and PIR sensors 
at all of our stores and have undertaken a portfolio-wide LED lighting 
installation programme.

During the last twelve months, Safestore has been aggressively 
changing fluorescent lighting to LED lighting. This programme of works 
has involved the replacement of over 25,000 fluorescent lights, in over 
100 stores. The carbon saving that has been generated is the 
equivalent of taking over 800 diesel cars off the road every year.

The lighting replacement programme included the internal corridor 
lights changing from a 70w fluorescent to a 28w LED. These have 
individual microwave technology to sense a person’s movement and 
turn on five metres before and turn off ten metres after they have 
passed the light. The new lighting also has a range of 10–90% meaning 
it benefits from not having to burn energy turning on from a cold start, 
saving a significant amount of energy per annum.

We also took the opportunity to change any old halogen floodlights 
to LED PIR floodlighting and our reception square lighting from 72w 
to 30w LED panels. The lighting replacement has also had significant 
other benefits and it needs changing less often. 

It comes with a seven-year warranty meaning less harmful mercury 
vapour gas is being produced by lighting manufacturers and reduced 
maintenance means fewer contractor journeys to our stores.

The impact of the installation programme has reduced our electricity 
consumption by 22% over the past twelve months.

34

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportOur actions in 2018

With all suppliers that have been renewed in the last twelve 
months we have ensured that our suppliers have agreed to 
our modern slavery, anti-bribery and GDPR requirements.

LED lighting has 
been installed in 
100% of our stores.

Our renewable 
energy supply for 
electricity has 
increased from 24% 
to 100% in the 
UK stores.

Our recycling rate 
has increased by 
54% from last year 
as we continue to 
be more 
environmentally 
conscious.

Our electricity usage 
has decreased 
by 22%.

Emissions per sq ft 
have been reduced  
by 34%.

Using fully recycled 
paper has saved 
650 trees.

Our focus for 2018–2019:
 — ensure the safe handling and disposal of waste products;

 — continue to deploy cardboard recycling facilities across our stores 

which is supported by our efficiency roll-out for waste; 

 — reduce our energy usage through a range of initiatives; 

146 of our stores: GHG emissions, electricity consumption, electricity 
transmission and distribution, gas consumption, water consumption, 
waste generation and business travel. 

Methodology
Scope of analysis and data collection 
Over 2017/18 we have collected primary data for all of our stores, 
including: building size (sq ft), electricity consumption (kWh), electricity 
transmission and distribution (kWh losses), gas consumption (kWh), 
water consumption (m3), waste generation (tonnes by waste disposal 
method) and business travel (mileage). We do not have any refrigerant 
leakage to report for any of our stores in the UK or France. All primary 
data used within this report is from 1 September 2017 to 31 August 
2018, covering the same reporting period as last year. 

KPI selection and calculation 
For the purposes of this report stationary energy use (electricity and 
gas consumption), water consumption, waste generation and business 
travel have been selected as the most appropriate key performance 
indicators (“KPIs”) for the Group. To ensure consistency in our reporting, 
particularly where there are differences between the UK and France, 
we are reporting all GHG emissions in units of CO2e. We have used the 
2018 GHG conversion factors published annually by Defra and BEIS 
with the exception of the French CO2e conversion factors which are no 
longer published by Defra and BEIS; this is outlined in further detail at 
the end of this report.

GHG emissions scope
The Greenhouse Gas Protocol (“GHG Protocol”) differentiates between 
direct and indirect emissions using a classification system across three 
different scopes: 

 — Scope 1 emissions: includes direct emissions from sources which 
Safestore owns or controls. This includes direct emissions from fuel 
combustion and industrial processes. 

 — Scope 2 emissions: covers indirect emissions relating solely to the 
generation of purchased electricity that is consumed by the owned 
or controlled equipment or operations of Safestore.

 — where possible we will look to use renewable energy sources;

 — Scope 3 emissions: covers other indirect emissions including 

 — work with our suppliers to reduce our carbon footprint within our 

supply chains;

 — use eco-friendly solutions when building new stores and, as a 

minimum, building to the BRE Environmental Assessment Method;

 — this year we are going to revisit the packaging of our products to 
remove any plastic packaging which is not bio-degradable. This 
change will look to be implemented by the end of financial year 2019;

 — reduce our freshwater usage by 5% collectively for our UK stores; and

 — change suppliers for the consumables so deliveries can be made from 
local depots, thus reducing the cost of CO2 emissions on transport. 

Mandatory greenhouse gas (“GHG”) 
emissions reporting 
This report was undertaken in accordance with the Mandatory 
Greenhouse Gas (“GHG”) Emissions Reporting requirements outlined 
in the Companies Act for listed companies, which requires Safestore 
Holdings plc (“Safestore”) to report on its greenhouse gas (“GHG”) 
emissions each financial year. This report contains our GHG 
disclosure for the 2017/18 financial year. 

We have 119 stores in the UK and 27 stores in France. During the 
2017/18 reporting period we opened two new UK stores (Mitcham and 
Paddington Marble Arch), acquired twelve new UK stores (Birmingham 
Sheldon, Birmingham Yardley, Bolton North, Bristol Brislington, 
Camden Town, Fareham, Farnham, Luton, Nottingham, Southampton 
Quay, Wednesbury and Winchester) and opened one new French store 
(Poissy). This report contains the following environmental data for all 

third party provided business travel. 

GHG emissions – scopes included in this report 
 — Scope 1 emissions: we are reporting our gas consumption and 

business mileage. 

 — Scope 2 emissions: we are reporting our electricity consumption. 

 — Scope 3 emissions: we are reporting our electricity transmission 

and distribution, waste generation and water consumption. 

Group environmental performance 
We recognise the importance of taking a proactive, strategic approach 
to environmental management and we aim to ensure that good 
environmental practices are applied throughout our stores, and that 
those working for or on behalf of Safestore are aware of the need to act 
responsibly and sustainably. Our most significant environmental 
impacts arise from the construction of new stores and the operational 
energy consumption of our existing stores. 

Safestore is committed to the protection of the environment, 
prevention of pollution and continually improving its environmental 
performance. We will comply with all relevant legislation and strive to 
exceed legal requirements where possible in order to avoid or minimise 
any potential environmental impacts.

The Safestore Group includes 119 stores in the UK and 27 stores 
in France. This report contains the following environmental data for all 
146 of our stores: GHG emissions, electricity consumption, electricity 
transmission and distribution, gas consumption, water consumption, 
waste generation (recycling, landfill and energy from waste) and 
business travel.

Annual report and financial statements 2018  |  Safestore Holdings plc

35

Corporate social responsibility (“CSR”) continued

Mandatory greenhouse gas (“GHG”) emissions reporting continued
Group environmental performance continued
The table below displays our “total Group performance” for electricity consumption, gas consumption, water consumption, waste generation 
(recycling, landfill and energy from waste) and business travel against the previous financial year. 

Table 1: Group environmental performance

Emissions source

Natural gas

Electricity

Purchased water

Recycling

Landfill

Energy from waste

Business travel

Units

kWh

kWh

m3

tonnes

tonnes

tonnes

miles

2014/15
(Sept–Aug)

2015/16
(Sept–Aug)

2016/17
(Sept–Aug)

2017/18 
(Sept–Aug) 

2,798,080

1,887,917

2,349,277

3,969,356

19,631,052 19,165,216 22,005,201 17,172,585

35,512

37,005

45,129

605

41

593

757

56

419

787

49

721

49,459

1,211

57

730

486,192

612,588

602,240

628,822

Group environmental performance – analysis
We have analysed the year-on-year change in our performance and provided commentary on our Group environmental performance, as below: 

Gas performance
We are continually seeking opportunities to reduce energy consumption to the lowest practicable levels appropriate with the operational needs of 
the business and to satisfy the needs of our customers. We are phasing out the use of gas in our stores wherever possible, but some of our stores 
still consume low volumes of gas for space heating in reception and office locations. At the design and construction stage we seek opportunities to 
design efficient low-consumption working environments and are ensuring that all new stores are built and rely just on electricity. 

Table 2: gas performance 

Year ended 31 August

Gas use 

Scope 1 emissions 

2014/15

2015/16

2016/17

2017/18

% change

kWh
tCO2e

2,798,080

1,887,917

2,349,277

516.00

347

434

3,969,356
730

68.96

68.78

Between September 2017 and August 2018, the total gas consumption across all of our stores was 3,969,356 kWh, which is a 68.96% increase 
compared with the previous financial year. This increase can be attributed to the twelve acquired stores in the UK that consume gas for onsite 
facilities, as these account for 11% of the total 2018 gas consumption. 

Our gas usage has increased from 271 kWh per 1,000 sq ft in 2016/17 to 424 kWh per 1,000 sq ft in 2017/18, which is an increase of 56%.

Electricity performance
We are continually seeking opportunities to reduce energy consumption to the lowest practicable levels appropriate with the operational needs of 
the business and to satisfy the needs of our customers. To support this, we have an intention to install smart meters in all of our stores and to date 
we have installed 58 smart meters in our stores with a further 24 smart meters scheduled to be installed by the end of the year. 

Recognising that our electricity consumption is predominantly derived from our lighting requirements we have installed timers and PIR sensors at 
all of our stores and we are currently undertaking a portfolio-wide LED lighting upgrade programme, which is scheduled to be completed by the 
end of this year.

Table 3: electricity performance

Year ended 31 August

Electricity use 

Scope 2 emissions 

Scope 3 emissions 

2014/15

2015/16

2016/17

2017/18

% change

kWh

tCO2e
tCO2e

19,631,052

19,165,216

22,005,201

17,172,585

7,819.77

646.43

6,707.66

604.04

6,563.29

613.64

4,307.84

365.54

(21.96)

(34.36)

(40.43)

Between September 2017 and August 2018, the total electricity consumption across all of our stores was 17,172,585 kWh. Although our portfolio 
has increased by circa 10% through acquisition and newly opened stores, we have still been able to achieve a 21.96% decrease in electricity 
consumption compared with the previous financial year. This demonstrates that we have been able to decrease our overall electricity use whilst 
increasing our supply to customers. A significant proportion of this reduction in electricity can be attributed to our LED lighting upgrade 
programme. We have already noticed a reduction in our consumption and look forward to seeing the results after a full year of operation. 

Our electricity usage has decreased from 2,540 kWh per 1,000 sq ft in 2016/17 to 1,822 kWh per 1,000 sq ft in 2017/18, which is a decrease of 28%.

36

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportWater performance
Table 4: water performance

Year ended 31 August

Water use 

Scope 3 emissions 

2014/15

2015/16

2016/17

2017/18

% change

m3
tCO2e

35,512

37.36

37,005

38.93

45,129

47.48

49,459

52.03

9.60

9.60

Between September 2017 and August 2018, the total water consumption across all of our stores was 49,459 m3. Although this is an increase 
of 9.60% compared with the previous financial year, our newly opened stores account for 5% of the total 2018 water consumption. We have set 
ourselves a target of reducing our total water consumption by 5% and to this effect we are currently trialling a flow saver at Head Office which aims 
to save 70% of usage versus a standard tap. If this is effective, then we will investigate the opportunity of rolling this out across all of our stores. 

Our water usage has increased from 5.20 m3 per 1,000 sq ft in 2016/17 to 5.28 m3 per 1,000 sq ft in 2017/18, which is an increase of 2%.

Waste performance
We produce a relatively small amount of waste and we are seeking opportunities to further reduce or avoid the use of natural resources and 
minimise waste production by promoting recycling where possible. We continue to improve our waste segregation at our stores and are actively 
enhancing our recycling facilities to divert waste from landfill. 

Table 5: waste performance

Year ended 31 August

Waste – recycling 

Waste – EfW 

Waste – landfill 

Scope 3 emissions 

2014/15

2015/16

2016/17

2017/18

% change

tonnes

tonnes 

tonnes
tCO2e

604.9

592.8

40.5

28.9

756.7

419.2

56.0

35.8

787.1

721.6

49.2

37.8

1,211.2*

730.0

57.3

47.2

53.88

1.17

16.33

24.88

In the last twelve months to August 2018, a total of 1,998.5 tonnes of waste has been generated which is an increase of 28.28% compared with 
the previous financial year. The amount of waste going to landfill has increased by 16.33% and the amount of waste being recycled has increased 
by 53.88% compared to the previous financial year. As a result, we are now sending 60.60% of all of our waste to recycling. We are currently 
implementing an efficiency plan across our portfolio to ensure that we have the correct facilities onsite to enable our stores to minimise landfill 
waste and ensure that waste can be recycled. As part of this initiative we are undertaking site audits to identify actions we can take to improve 
our site facilities; these actions will also be used to continue the education of our colleagues.

* 

 Please note that the recycling tonnage for the French sites has been estimated for 2017/18. The average year-on-year change in recycling tonnage has been determined for the last four 
consecutive years for which there is accurate data available. The recycling tonnage for 2016/17 has been uplifted by this average (+5.31%) to calculate the estimated tonnage for 2017/18. 

Business travel performance
Table 6: business travel performance
We report on our business travel, which includes vehicles owned by Safestore and business mileage. We shall continue to promote public transport 
and car sharing where possible. 

Year ended 31 August

Business travel 

Scope 1 emissions 

2014/15

2015/16

2016/17

2017/18

% change

miles 
tCO2e

486,192

142.48

612,588

176.14

602,240

168.46

628,822

175.61

4.41

4.25

Business vehicles travelled 628,822 miles in the twelve months to 31 August 2018, resulting in a 4.41% increase compared with the previous 
financial year. As our portfolio has increased by circa 10% through acquisition and newly opened stores, we have recruited an extra regional 
manager to help support these stores. 

Group GHG performance (“mandatory GHG reporting”) 
We have used the Defra and Greenhouse Gas Protocol methodology for compiling this GHG data and, for UK energy consumption and emissions, 
included the following material GHGs: CO2, N2O and CH4. In accordance with the Defra reporting guidelines and data conversion factors for 
greenhouse gas emissions, the equivalent reports on Safestore’s French properties used the CO2e factors provided by the International Energy 
Agency. Our GHG emissions for 2017/18 covered 99.25% of floor space (data is not currently available for Camden Town) and all of the UK vehicle 
fleet, both directly controlled and owner driven vehicles (Company mileage only). Please note that the 2017/18 recycling data for the French sites 
has been estimated; see waste performance for more information. 

Annual report and financial statements 2018  |  Safestore Holdings plc

37

Corporate social responsibility (“CSR”) continued

Mandatory greenhouse gas (“GHG”) emissions reporting continued
Group GHG performance (“mandatory GHG reporting”) continued
We used the following GHG emission conversion factors: 

UK Government GHG Emission Conversion Factors for Company Reporting 
Standard set from 30/06/2017 to 30/06/2018

Scope 

Emissions source

Unit Conversion factors

1

1

2

2

3

3

3

3

3

3

3

* 

Natural gas (gross CV)

Business travel 

UK electricity grid supply

France electricity grid supply*

UK electricity transmission and distribution 

France electricity transmission and distribution

Water supply 

Water treatment 

Commercial waste – recycling 

Commercial waste – energy from waste 

Commercial waste – landfill 

kWh

miles

kWh

kWh

kWh losses

kWh losses
m3
m3
tonnes

tonnes

tonnes 

0.18396

0.27927

0.28307

0.05300

0.02413

0.00382

0.344

0.708

21.38

21.38

99.77

 France: International Energy Association (“IEA”) fuel combustion conversion factor as supported by the IEA Foreign Electricity Emissions Factors (note: Defra no longer provides the overseas 
electricity generation conversion factors and the conversion factors are obtained directly from the IEA). 

In accordance with the Mandatory Greenhouse Gas (“GHG”) Emissions Reporting requirements outlined in the Companies Act for listed companies 
we have reported our GHG disclosure for the 2017/18 financial year. 

Mandatory GHG emissions reporting data 

GHG emissions 

Units

2014/15

2015/16

2016/17

2017/18

% change

Scope 1

Scope 2

Scope 3

Total GHG CO2e
GHG CO2e intensity 
GHG CO2e intensity 

tonnes CO2e (UK and France)
tonnes CO2e (UK and France)
tonnes CO2e (UK and France)
total tonnes CO2e (UK and France)
tonnes CO2e/floor space (thousand sq ft)
tonnes CO2e/floor space (thousand sq m)

659

7,820

713

9,192

1.16

—

524

6,708

679

7,911

0.94

—

602

6,563

699

7,864

0.90

9.77

906

4,308

465

5,678

0.60

6.42

50.69

(34.36)

(33.50)

(27.79)

(34.32)

(34.32)

Group GHG performance (“mandatory GHG reporting”) analysis
Total GHG emissions for Scope 1, Scope 2 and Scope 3 for the twelve-month period to 31 August 2018 have decreased by 27.79% (or 2,186 tonnes 
CO2e) to 5,678 tonnes CO2e. Of the total GHG emissions Scope 1 accounts for 16%, Scope 2 accounts for 76% and Scope 3 accounts for 8%. 

Whilst our overall floor space has increased from 8,662,135 sq ft (2016/17) to 9,351,117 sq ft (2017/18), we have managed to decouple our carbon 
emissions, so that they have reduced from 7,864 tonnes CO2e (2016/17) to 5,678 tonnes CO2e (2017/18). This reduction in GHG emissions can be 
attributed to a number of emission reduction activities, such as the installation of LED lighting, installation of lighting controls and our increasing 
smart metering. 

This reduction in GHG emissions, particularly Scope 2 emissions (purchased electricity), is also partially attributed to rebasing of the GHG 
conversion factors. The rebasing of GHG conversion factors has seen the GHG Emissions Conversion Factor for electricity reduced by 19%. 
This reflects changes to the UK’s energy mix during 2017/18 which saw a reduction in the use of coal-powered electricity generation and 
increases in gas and renewables generation. 

Our GHG emissions CO2e intensity has decreased from 0.90 tonnes CO2e per 1,000 sq ft in 2016/17 to 0.60 tonnes CO2e per 1,000 sq ft 
in 2017/18, which is a decrease of 33.3%. 

38

Safestore Holdings plc  |  Annual report and financial statements 2018

Strategic reportNon-financial information statement
We aim to comply with the new non-financial reporting requirements contained in Sections 414CA and 414CB of the Companies Act 2006. 
The below table, and information it refers to, is intended to help stakeholders understand our position on key non-financial matters. 

Reporting requirement

Policies and standards which govern our approach

Risk management and additional information

Environmental matters

Employees

 — Code of conduct (page 29)

 — Equal opportunities policy (page 28)

 — Bullying and harassment policy (page 27)

 — Disciplinary and grievance policies (page 27)

 — Health and safety manual (page 29)

The Company’s CSR strategy has as one of its four pillars, to mitigate 
the environmental effects of its activities to reduce its carbon footprint, 
improve recycling, reduce reliance on packaging, minimise waste 
and improve efficiencies on finite natural resources in all parts of the 
Company’s operations. How the Company seeks to implement its 
CSR strategy is set out in Our Environment on pages 33 to 35 of 
the CSR report.

The Company’s approach to environmental matters is overseen by 
the Company’s CSR leadership team.

The pivotal role of our colleagues is reported within the Our People 
section of the CSR report on pages 26 to 29 and within the 
Chief Executive’s statement on pages 5 and 6.

Further commentary for individual policies is set out on the pages 
as detailed in the previous column. These policies are made available 
to all colleagues within the Company’s Colleague Handbook, an internal 
document available to all colleagues on the Company’s intranet.

The Company’s approach to Pay Fairness throughout the Group is 
set out on pages 64 and 65 of the Directors’ remuneration report. 

Human rights

 — Code of conduct (page 29)

Our commitment to human rights is reported within our CSR report:

 — Equal opportunities policy (page 28)

 — Data privacy policies (page 29)

 — Anti-slavery statement (page 29)

 — Whistleblowing (“Speak Out”) policy 

(page 45)

 — IT policy 

Human Rights on page 29.

Integrity on page 29.

Further commentary for individual policies is set out on the pages as 
detailed in the previous column.

These policies are monitored as part of our risk management 
processes, overseen by the Audit Committee.

The Company does not have formal policies in relation to social matters, 
but its approach to social matters is set out in Our Community on 
pages 30 and 31 of the CSR report. The Company’s approach to 
social matters is set out in the Company’s Colleague Handbook and 
Operations Manual, which are internal documents available to all 
colleagues on the Company’s intranet.

The Company’s approach to social matters is overseen by the 
Company’s CSR leadership team.

 — Anti-corruption and bribery policy (page 45)

 — Anti-bribery statement (page 45)

 — Gifts, tips and hospitality policy (page 45)

Further commentary for individual policies is set out on the pages 
detailed in the previous column.

These policies are monitored as part of our risk management 
processes, overseen by the Audit Committee.

Risk overview, pages 12 to 15 of the 
strategic report

The Company’s approach to risk management and internal control is 
set out in the governance report on page 44.

The Company’s market and business model are reported on pages 
8 to 10 in the Chief Executive’s review of the strategic report.

KPIs are summarised on page 5 in the Chief Executive’s statement 
and reported in the Financial Highlights section of page 2 and within the 
Trading Performance section of the strategic report on pages 10 and 11.

Social matters 

Anti-corruption and 
anti-bribery

Description of principal 
risks and impact on 
business activity

Description of the 
business model

Non-financial key 
performance indicators

Certain Group policies and internal standards and guidelines are not published externally, but are available to all colleagues on the 
Company’s intranet.

Annual report and financial statements 2018  |  Safestore Holdings plc

39

Corporate governance introduction

Board of Directors

The Board recognises 
the importance of, 
and is committed to, 
high standards of 
corporate governance 

The Board consistently challenges processes, 
plans and actions in order to promote continuous 
and sustained improvement across the business.

Dear shareholder

On behalf of the Board, I present the Company’s corporate governance 
report for the financial year ended 31 October 2018. The Board recognises 
the importance of, and is committed to, high standards of corporate 
governance and I am pleased to confirm that throughout the year ended 
31 October 2018 the Company has been in compliance with the principles 
and provisions of the 2016 UK Corporate Governance Code (the “Code”). 

2018 has been a strong year for the Company. We are pleased that the 
Company has continued to perform well and has made good strategic 
progress over the past year. Of course this set of strong results would 
not have been possible without having the best people and a highlight 
of the year was receiving Gold accreditation from Investors in People 
(“IIP”). The IIP recognised the positive culture at Safestore and this year 
we have sought to explain our culture and approach to employee 
engagement more fully within our corporate social responsibility 
report and Directors’ remuneration report. 

Shareholder engagement
Following the voting outcome at our 2018 Annual General Meeting 
Claire Balmforth and I spent a significant amount of time engaging 
with our shareholders on matters relating to executive remuneration 
at Safestore. Following the feedback received from the engagement 
process, the Remuneration Committee agreed, with the support of 
the Executive Directors, to make further changes to the operation 
of our remuneration policy. These changes are explained fully within 
the Directors’ remuneration report on pages 50 and 51. 

For the reasons set out on pages 50 and 51, the Board trusts that 
the changes will provide you with comfort that we have listened to the 
views of our shareholders and acted on them while remaining true to 
our underlying remuneration principles and seek your support to vote 
in favour of the Annual report on remuneration and the Remuneration 
Committee Chairman’s statement at our 2019 Annual General Meeting.

Board changes
I am pleased to report that there have been no changes to the 
composition of the Board or its Committees during the year.

2019 Annual General Meeting 
I look forward to meeting shareholders at our next Annual General 
Meeting which will be held on Wednesday 20 March 2019 at 12.00 noon 
at Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT.

Alan Lewis
Non-Executive Chairman
7 January 2019

40

Safestore Holdings plc  |  Annual report and financial statements 2018

Alan Lewis
Non-Executive Chairman

N

Commenced role
January 2014 (appointed to the Board in June 2009)

External appointments 
Alan Lewis is a member of the supervisory board 
of Palico, a Paris and New York-based information 
business for the private equity industry, and 
chairman of Amplan, a private property development 
and investment business. He is an advisory board 
member of Leaders’ Quest, a social enterprise that 
develops leaders from diverse backgrounds. 

Relevant previous experience 
After five years in manufacturing with RTZ and 
Black & Decker Alan spent 30 years in the private 
equity industry, firstly with 3i, then from 1991 to 2011 
with Bridgepoint, where he was a founding partner. 
Since 2011 he has been an independent chairman of 
various companies including Leeds Bradford Airport 
and Porterbrook, a train leasing company. Alan is a 
graduate of the University of Liverpool and holds an 
MBA from Manchester Business School.

Ian Krieger
Senior Independent Director

RNA

Commenced role
As Chair of the Audit Committee in April 2014 and 
as Senior Independent Director in March 2015 
(appointed to the Board in October 2013)

External appointments 
Ian Krieger is senior independent director and 
chairman of the audit committee of Premier Foods 
plc, and a non-executive director and chairman of 
the audit committee of Capital & Regional plc and 
of Primary Health Properties plc. He is chairman of 
Anthony Nolan (blood cancer charity) and is a trustee 
and chairman of the finance committee of the 
Nuffield Trust.

Relevant previous experience 
Ian joined the Board in October 2013 as a Non-Executive 
Director and was appointed Chairman of the Audit 
Committee in April 2014 and Senior Independent 
Director in March 2015. Previously Ian was a senior 
partner and vice-chairman at Deloitte until his 
retirement in 2012.

GovernanceFrederic Vecchioli
Chief Executive Officer

Commenced role
September 2013 (appointed to the Board in 
March 2011)

External appointments 
None

Relevant previous experience 
Frederic Vecchioli founded our French business in 
1998 and has overseen its growth to 27 stores in 
Paris operating under the “Une Pièce en Plus” brand. 
He joined the Group as President and Head of 
French Operations following the Mentmore acquisition 
in 2004. Frederic became Chief Executive Officer 
of the Group in September 2013.

Andy Jones
Chief Financial Officer

Commenced role
May 2013

External appointments 
None

Relevant previous experience 
Andy Jones joined the Group in May 2013 as 
Chief Financial Officer. Andy’s previous role was 
director of group finance at Worldpay Limited, prior 
to which he held the positions of director of finance 
and investor relations at TUI Travel PLC and chief 
financial officer at Virgin Entertainment Group in the 
US. Andy began his career at Ernst & Young, where 
he qualified as a chartered accountant in 1992. 
Andy is a graduate of the University of Birmingham.

Joanne Kenrick
Non-Executive Director

RNA

Commenced role
October 2014

External appointments 
Joanne Kenrick is currently a non-executive director 
of Coventry Building Society, a non-executive director 
of Welsh Water, CASS (Current Account Switching 
Service) chair for Pay.uk, and chair of trustees of 
the charity Make Some Noise. 

Relevant previous experience 
Previously Joanne was chief executive officer of 
Start, a Prince of Wales charity. She was marketing 
director at Homebase, marketing and customer 
proposition director at B&Q and marketing director 
at Camelot Group plc. Until September 2015 Joanne 
was a non-executive director of Principality Building 
Society, where she was also a member of the audit 
and conduct risk committees. Joanne has a law degree 
and started her career at Mars Confectionery 
and PepsiCo.

Claire Balmforth
Non-Executive Director

R

Bill Oliver
Non-Executive Director

RA

Committee membership

  Chairman of Committee

Commenced role
August 2016

Commenced role
November 2016

External appointments 
Claire Balmforth is also a member of the 
British Heart Foundation retail committee and 
remuneration committee.

Relevant previous experience 
Previously Claire was group HR director of the Priory 
Group and, at Carpetright plc, she served as group 
human resources director from 2006 and as 
operations director UK from 2011. She also served 
as its people and customer director. She began her 
career in Selfridges, and has worked in many retail 
businesses including Tesco and Boots and has 
experience in the B2B sector with RAC plc.

External appointments 
Bill Oliver is non-executive deputy chairman of 
Churchill Retirement plc, a privately owned company. 

Relevant previous experience 
Bill is a chartered accountant with over 30 years’ 
experience with residential and commercial 
development companies such as Alfred McAlpine, 
Barratt and the Rutland Group. He joined St Modwen 
Properties PLC in 2000 as finance director and was 
subsequently appointed managing director in 2003 
and chief executive in 2004, and he retired from this 
role in November 2016.

A   Audit Committee

N   Nomination Committee

R   Remuneration Committee

Annual report and financial statements 2018  |  Safestore Holdings plc

41

Corporate governance

Leadership
The role of the Board
The Board is collectively responsible for delivering stakeholder value 
over the long term, through the Group’s culture, strategy, values and 
governance. The Non-Executive Directors have a particular 
responsibility for challenging the Group’s strategy and monitoring the 
performance of Executive Directors against goals and objectives. 

The Board is supported by the Audit, Remuneration and 
Nomination Committees. Each Board Committee has defined terms 
of reference, which can be found online within the Investor pages 
at www.safestore.co.uk. The activities of each Board Committee are 
set out in separate sections of this report. The Audit Committee is, 
in turn, supported by the Risk Committee. 

All Committees and all Directors have the authority to seek information 
from any Group colleague and to obtain professional advice.

Implementation of agreed plans, budgets and projects in pursuit of the 
Group’s strategy and the actual operation of the Group’s system of 
internal control and risk management are delegated to the Executive 
Directors, who are supported by an Executive Committee. This includes 
implementing Group policy, managing and optimising our store portfolio, 
monitoring financial performance and our capital structure and the 
development of our colleagues.

The Board and its independence
The Board consists of seven Directors, the Chairman, two Executive 
Directors and four independent Non-Executive Directors, with Ian Krieger 
appointed as the Senior Independent Director. The biographical details 
of each of the Directors, along with their dates of appointment, are set 
out on pages 40 and 41.

Both on an individual and collective basis, the Directors have the skills, 
understanding, experience and expertise necessary to ensure the 
effective leadership of the Group. In accordance with provision B.1.2 
of the Code at least half of the Board, excluding the Chairman, are 
independent. The Board monitors the independence of its Non-Executive 
Directors. The Board is aware of the other commitments of its Directors 
and is satisfied that these do not conflict with their duties as Non-Executive 
Directors of the Company. Each Non-Executive Director continues to 
bring independent judgement to the Board’s decision-making process. 
The Executive Directors do not hold any executive or non-executive 
directorships in other companies.

Key roles and responsibilities
The roles of Chairman and Chief Executive Officer are separate and 
clearly defined, with the division of responsibilities set out in writing and 
agreed by the Board. The Chairman is responsible for the management 
of the Board and for aspects of external relations, while the Chief 
Executive Officer has overall responsibility for the management of the 
Group’s businesses and implementation of the strategy approved by 
the Board. The statement of the division of responsibilities between the 
Chairman and the Chief Executive Officer is available on the Group’s 
website at www.safestore.co.uk.

Effectiveness
Activities of the Board
The Board normally schedules at least eight meetings throughout the 
year, including an extended strategy review. Additional Board meetings 
are held as and when required. During the year, the Board constituted 
a Standing Committee and a Disclosure Committee. Both are 
sub-committees of the Board and meet as required. The Standing 
Committee has delegated authority to approve routine matters such 
as matters relating to the operation of the Company’s share scheme 
arrangements and any other matters which may be expressly delegated 
by the Board from time to time. The Disclosure Committee has delegated 
responsibility for overseeing the disclosure of information by the 
Company to meet its obligations under the Market Abuse Regulations.

The Board has a formal schedule of matters specifically reserved for 
its decision, which includes (amongst other things) various strategic, 
financial, operational and governance responsibilities. A summary of the 
key activities of the Board during the year, in accordance with the formal 
schedule, can be found on pages 43 and 44. 

The services of the Company Secretary are available to all members 
of the Board. Board minutes are circulated to all Board members. There 
is also regular informal contact between Executive and Non-Executive 
Directors to deal with important matters that arise between scheduled 
Board meetings. A separate meeting for Non-Executive Directors only 
is held at least once in every year.

Appropriate directors’ and officers’ insurance cover is arranged by 
the Group through its insurance brokers and is reviewed annually. 

Attendance at Board meetings 
Attendance of the individual Directors of the Board at meetings that 
they were eligible to attend during the financial year is shown in the 
table below:

Director who served during the year

Alan Lewis

Frederic Vecchioli

Andy Jones

Ian Krieger

Joanne Kenrick

Claire Balmforth

Bill Oliver

Board

8/8

8/8

8/8

8/8

8/8

8/8

8/8

In addition to the Board meetings above, there were three Standing 
Committee meetings held during the year which approved the 2018 
interim results announcement, including the 2018 interim dividend and 
administrative matters relating to the internal re-organisation of certain 
subsidiary companies within the Group.

42

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceA summary of the key activities of the Board during the year

Responsibilities 

Activities 

Strategy

The development and implementation of the Company’s strategy has included:

 — general updates from the CEO and CFO;

 — specific strategy review discussions at a two-day strategy away day;

 — presentations from members of the management team on strategy implementation in their operation; and

Performance and 
operational matters

 — considering acquisition opportunities.

 — Approved the 2018 budget.

 — Reviewed performance against budget and forecast for the UK and French operations. 

Finance and capital

 — Reviewed the Group’s capital structure.

 — Monitored going concern and long-term viability.

 — Annual update on REIT compliance.

People, culture and values

 — Received regular update on people and HR matters.

 — Considered the results of the Investors in People (“IIP”) online survey and written report for which we attained IIP 

Gold Accreditation.

 — Reviewed and approved the Company’s Modern Slavery Act Statement, anti-corruption and bribery (statement and policy) 

and whistleblowing (“Speak Out”) policy.

 — Considered and reviewed the gender pay gap report for 2017.

Governance and risk

 — Reviewed reports on governance and legal issues, including developments in the new UK Corporate Governance Code, GDPR, 

Modern Slavery Act disclosure requirements and executive remuneration.

 — Reviewed the Company’s principal risks.

 — Considered the Company’s risk appetite in relation to its strategy.

 — Reviewed the outcome of the Board and its Committee’s effectiveness review.

 — Discussed the implications following the UK’s decision to leave the European Union.

Shareholder engagement

 — Discussed feedback and agreed the Remuneration Committee’s response following the further shareholder engagement process 

relating to executive remuneration at Safestore.

 — Discussed feedback from investors and analysts’ meetings following the release of our annual and half year announcement 

and quarterly updates and meetings with existing and potential shareholders.

 — Received regular updates from brokers and PR advisers on the market perception of Safestore.

Other

 — Approved the Annual Report and Financial Statements and recommended final dividend.

 — Approved the 2018 interim results and declared interim dividend.

 — Received and reviewed monthly shareholders’ analysis reports.

During the year the Board has met with key members of the 
management team and held an extended strategy meeting in Bristol 
which included a visit to four Bristol stores. 

The review also involved an assessment by the Chairman of individual 
Directors’ own performance. The Chairman’s own performance was 
assessed by the Senior Independent Director.

The Board receives periodic operational updates from management 
and at each meeting receives updates on property matters, investor 
activity and analyst feedback. Furthermore, the Board receives updates 
for approval on the Group’s key policies. 

The anonymity of respondents was ensured in order to promote the 
open and frank exchange of views. The key findings arising from the 
evaluation were reviewed by the Board and recommendations were 
made to:

Board evaluation 2018
The Board recognises that it continually needs to monitor and 
improve its performance. This is achieved through annual performance 
evaluation, full induction of new Board members and ongoing Board 
development activities.

This year, the Board carried out an internal evaluation of its performance, 
its Committees and individual Directors. An externally facilitated Board 
evaluation will be conducted in 2019.

The scope of this year’s Board and Committee evaluation process was 
agreed with the Chairman and undertaken by the Interim Company 
Secretary. Directors completed detailed written questionnaires covering 
a number of key areas including strategy, succession planning, Board 
size, composition and balance of skills, risk management and the 
relationship between the Board and management. The results of the 
reviews were then considered by the Chairman and discussed by the 
Board as a whole.

 — refresh the role and responsibilities of the Nomination Committee and 
to include a more detailed review of the Group’s succession planning;

 — keep under review the training and development needs of the Board;

 — make time available within the Board calendar for Board training on 
matters of interest to the Board and relevant to the Company; and

 — improve forward-looking debate, with continued focus on the 

Company’s culture and values.

Following the evaluation, enhancements were made to Board meeting 
materials and the activities of the Nomination Committee were informed 
by the Board evaluation process.

The Directors have concluded that, following this evaluation, the Board 
and its Committees operate effectively. 

The content for any subsequent evaluation will be designed to build 
upon insights gained in the previous exercise to ensure that the 
recommendations agreed in the review have been implemented and 
that year-on-year progress is measured. 

Annual report and financial statements 2018  |  Safestore Holdings plc

43

Corporate governance continued

Effectiveness continued
Board development
The Chairman is responsible for ensuring that all Non-Executive Directors 
receive ongoing training and development. Our Non-Executive Directors 
are conscious of the need to keep themselves properly briefed and 
informed about current issues. Specific and tailored updates are provided 
at Board meetings and to members of the Audit Committee and have 
included presentations from the Company’s advisers. 

There is a procedure to enable Directors to take independent legal 
and/or financial advice at the Company’s expense, managed by the 
Company Secretary. No such independent advice was sought in 2018.

As there have been no new appointments during the year, we have not 
had to deliver an induction programme. Our approach to induction, led 
by the Chairman with support from the Company Secretary, remains to 
ensure that we provide a comprehensive introduction to the Group as 
a whole. 

Board appointments
There have been no changes to the composition of the Board during 
the year. Every decision to appoint further Directors to the Board is 
taken by the entire Board in a formal meeting based on a recommendation 
from the Nomination Committee. The Nomination Committee consults 
with financial and legal advisers and uses the services of external 
recruitment specialists. New members of the Board are provided with 
initial and ongoing training appropriate to individual needs in respect of 
their role and duties as directors of a listed company.

Appointment terms and elections of Directors
All Directors have service agreements or letters of appointment and the 
details of their terms are set out in the Directors’ remuneration report on 
page 65. The service agreements of the Executive Directors and letters 
of appointment of the Non-Executive Directors are available for 
inspection at the Company’s registered office during normal business 
hours, including the 15 minutes immediately prior to the Annual General 
Meeting. The letters of appointment for Non-Executive Directors are in 
line with the provisions of the Code relating to expected time commitment.

At each Annual General Meeting of the Company, all Directors will stand 
for re-election in accordance with the Code. 

Directors’ conflicts of interest
The Company’s Articles of Association give the Directors the power to 
consider, and, if appropriate, authorise conflict situations where a 
Director’s declared interest may conflict or does conflict with the 
interests of the Company. 

Procedures are in place at every meeting for individual Directors to 
report and record any potential or actual conflicts which arise. The 
register of reported conflicts is reviewed by the Board at least annually. 
The Board has complied with these procedures during the year.

Diversity
The Company’s equal opportunities and dignity at work policy includes 
the Company’s policy on diversity, which also covers the Board. Details 
of the Company’s equal opportunities and dignity at work policy is detailed 
on page 28. The Board understands the importance of having a diverse 
membership and recognises that diversity encompasses not only gender 
but also background and experience. Whilst the Board believes that 
appointments should be made solely on merit, we seek to ensure that 
the Board maintains an appropriate balance through a diverse mix of 
experience, backgrounds, skills and deep knowledge and insight.

The Board, as at the date of this Annual Report and Financial Statements, 
comprises 29% women (FY2017: 29%). The Board must continue to 
provide strong leadership at Safestore, and therefore continues to 
appoint only the most appropriate candidates to the Board.

Accountability
Risk management and internal control
A summary of the principal risks and uncertainties within the business is 
set out on pages 12 to 15.

The Board retains overall responsibility for setting Safestore’s risk 
appetite, and establishing, monitoring and maintaining the Group’s risk 
management and internal control systems. These systems are designed 
to enable the Board to be confident that such risks are mitigated or 
controlled as far as possible, although no system can eliminate the 
risks entirely.

The Board has established a number of ongoing processes to identify, 
evaluate and manage the key financial, operating and compliance risks 
faced by the Group and for determining the appropriate course of 
action to manage and mitigate those risks. The Board delegates the 
monitoring of these internal control and risk management processes to 
the Audit Committee. These measures have been in place throughout 
the year and up to the date of this report. 

The Risk Committee supports the Group’s risk management strategy 
and undertakes regular reviews of the formal risk assessment, and 
reports regularly to the Audit Committee of the Board. The Risk 
Committee is chaired by the Chief Financial Officer and comprises 
representatives from the operations, finance, secretariat and property 
functions. Risk management remains an ongoing programme within the 
Group and is formally considered at operational meetings as well as at 
meetings of the Board.

In accordance with Section C.2.3 of the Code, the Board is responsible 
for reviewing their effectiveness and confirms that:

 — there is an ongoing process for identifying, evaluating and managing 

the principal risks faced by the Company;

 — the systems have been in place for the year under review and up to 
the date of approval of the Annual Report and Financial Statements;

 — they are regularly reviewed by the Board; and

 — the systems accord with the FRC guidance on risk management, 

internal control and related financial and business reporting.

The Group currently employs a risk manager supported by two store 
auditors who are responsible for reviewing operational and financial 
control at store level. The risk manager reports to the Chief Executive 
Officer and the Chief Financial Officer. Further details are provided in the 
Audit Committee report set out on pages 47 to 49.

During the financial year, the Board has directly, and through delegated 
authority to the Audit and Risk Committees, overseen and reviewed the 
performance and evolution of risk management activities and practices 
and internal control systems within the Group. Through both its ongoing 
involvement and overview in risk management and internal control 
activities, the Board is satisfied that there have been no significant 
failings or weaknesses identified and the Directors believe that the 
system of internal control is appropriate for the Group. 

Budgetary process
A comprehensive budgeting process is in place, with an annual budget 
prepared and validated at a country and functional level. The budget is 
subject to consideration and approval by the Board. The Directors are 
provided with relevant and timely information required to monitor 
financial performance.

Investment appraisal (including acquisitions)
Budgetary approval and defined authorisation levels regulate capital 
expenditure. Acquisition activity is subject to internal guidelines 
governing investment appraisal criteria, financial targets, negotiation, 
execution and post-acquisition management.

44

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceCompany ethics and whistleblowing
The Company is committed to the highest standards of integrity and 
honesty and expects all employees to maintain the same standards in 
everything they do at work. The Company recognises that effective and 
honest communication is essential to maintain its business values and 
to ensure that any instances of malpractice are detected and dealt with.

The Company has a number of policies available online to its 
employees. These include a code of conduct, an anti-bribery policy, 
receipt of gifts & corporate hospitality policy and a whistleblowing 
(“Speak Out”) policy. These policies have been relaunched during 2018. 
The whistleblowing policy has procedures for disclosing malpractice 
and, together with the code of conduct, is intended to act as deterrent 
to fraud or other corruption or serious malpractice. It is also intended 
to protect the Group’s business and reputation.

No whistleblowing issues were reported during the year.

Investor relations 
We are committed to proactive and constructive engagement with 
shareholders. The Group places a great deal of importance on 
communication with its shareholders and maintains a dialogue with 
them through an investor relations programme. This includes formal 
presentations of the full year and interim results and meetings with 
institutional investors and analysts as required. The Directors’ 
remuneration report includes comment on extensive engagement 
with shareholders in respect of the operation of executive remuneration 
at Safestore.

To ensure all Board members share a good understanding of the views 
of major shareholders, the Board receives regular updates on the views 
of our shareholders and receives summaries of institutional investor 
comments following meetings on the full year and interim results. 

In the event that shareholders have any concerns, which the normal 
channels of communication through the Chief Executive Officer or 
Chief Financial Officer have failed to resolve or for which contact is 
inappropriate, our Chairman or Senior Independent Director are 
available to address such concerns. Both make themselves available 
when requested, for meetings with shareholders on issues relating to 
the Company’s governance and strategy. 

The Board considers the Annual Report and Financial Statements and 
the Annual General Meeting to be the primary vehicles for communication 
with private investors. Resolutions are proposed on each substantially 
separate issue and the Company indicates the level of proxy voting 
lodged in respect of each. The AGM gives all shareholders who are 
able to attend (especially private shareholders) the opportunity to hear 
about the general development of the business. It also provides an 
opportunity for shareholders to ask questions of the full Board of 
Directors, including the Chairs of the Audit, Nomination and 
Remuneration Committees.

Annual report and financial statements 2018  |  Safestore Holdings plc

45

Nomination Committee report

Members 

Member

Alan Lewis

Ian Krieger

Joanne Kenrick

No. of meetings

3/3

3/3

3/3

At the invitation of the Committee, any other Director may attend 
meetings of the Committee. 

Key objectives
To ensure the Board and executive leadership comprises individuals 
with the necessary skills, knowledge and experience and to ensure 
that it is effective in discharging its responsibilities.

Responsibilities
The Board has approved terms of reference for the Nomination 
Committee which are available on the Investor pages of the Group’s 
website at www.safestore.co.uk. These provide the framework for 
the Committee’s work in the year and can be summarised as:

 — assessing the composition of the Board and making 

recommendations on appointments to the Board and senior 
executive succession planning; and 

 — overseeing the performance evaluation of the Board, its Committees 

and individual Directors. 

Membership
There were no changes to the membership of the Committee during 
the year, all of whom are Non-Executive Directors of the Company.

How the Committee operates
The Nomination Committee meets as necessary and each meeting had 
full attendance. 

Activities of the Committee during the year
During the year, the activities of the Nomination Committee included:

Responsibilities 

Activities 

Board and Committee 
composition

 —  Assessed the diversity and skill set and composition of the existing Board and its Committees, informed by the output of the Board 

and Committee evaluation process.

 — Considered the performance of the Chief Executive Officer and the Chief Financial Officer.

Succession planning

 — Discussed succession planning both in respect of Board members and senior management within the Group.

Board development 

 — Reviewed programme for Non-Executive Director development.

Governance 

 — Reviewed the Group’s culture, values and behaviours.

 — Reviewed the Group’s contingency planning arrangements.

 — Discussed the remit and role of the Committee and reviewed its terms of reference.

Succession planning
It is a key responsibility of the Committee to advise the Board on 
succession planning. The Committee ensures that future changes in the 
Board’s membership are anticipated and properly managed and that, 
in the event of unforeseen changes, management and oversight of the 
Group’s business and long term strategy will not be disrupted. The 
Committee also addresses continuity in, and development of, the 
Executive Team below Board level.

Board performance evaluation
The Board undertook the annual evaluation of the performance of the 
Board and its Committees seeking to identify areas where performance 
and procedures might be improved. Further details are provided in the 
corporate governance section of this report.

Directors standing for re-election
All Directors will stand for re-election at the 2019 AGM. Following the 
annual Board performance reviews of individual Directors, the 
Chairman considers:

 — that each Director subject to re-election continues to operate as an 

effective member of the Board; and

 — that each Director subject to re-election has the skills, knowledge 

and experience that enable them to discharge their duties properly 
and contribute to the effective operation of the Board.

The Board, on the advice of the Committee, therefore recommends the 
re-election of each Director standing for re-election. Full biographical 
details of each Director are available on pages 40 and 41.

I will be available at the Annual General Meeting to answer any 
questions on the work of the Nomination Committee.

Alan Lewis
Chair of the Nomination Committee
7 January 2019

46

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceAudit Committee report

Members 

Member

Ian Krieger (Chair)

Joanne Kenrick

Bill Oliver

No. of meetings

4/4

4/4

4/4

Key objectives
The provision of effective governance over the appropriateness of 
the Company’s financial reporting, the performance of both the store 
assurance arrangements and the external auditor and oversight 
over the Company’s system of internal control. 

Membership 
The Audit Committee members have been selected to provide the 
wide range of financial and commercial expertise necessary to fulfil 
the Committee’s duties and responsibilities. Given my experience, 
I continue to be designated as the financial expert on the Committee 
for the purposes of the Code. In order to ensure that the Committee 
continues to have experience and knowledge relevant to the sector 
in which the Company operates, all of the Non-Executive Directors 
receive regular updates on business, regulatory, financial reporting 
and accounting matters. An externally facilitated evaluation of the 
Committee’s performance will be undertaken in 2019. There were 
no changes in the membership of the Committee during the year, 
all of whom are Non-Executive Directors of the Company.

Responsibilities 
The Board has approved terms of reference for the Audit Committee 
which are available on the Investor pages of the Group’s website at 
www.safestore.co.uk. These provide the framework for the Committee’s 
work in the year and can be summarised as providing oversight of the:

How the Committee operates
The Audit Committee met four times during the year and each meeting 
had full attendance. In addition to the Committee members, the 
following were also in attendance by invitation:

 — the Chief Financial Officer and the Group Financial Controller;

 — appropriateness of the Company’s external financial reporting;

 — relationship with, and performance of, the external auditor;

 — the Chairman and the Chief Executive Officer;

 — other senior managers, including those responsible for IT security, 

 — Company’s store assurance arrangements and the risk management 

GDPR compliance and risk management; and

framework; and

 — Company’s system of compliance activities.

 — the audit partner and senior managers from Deloitte.

The Committee also meets separately with Deloitte without any other 
member of management being present.

Main activities of the Committee during the year
A summary of the Audit Committee’s main activities during the year has included the following items:

Responsibilities 

Activities 

Financial reporting

The Audit Committee has reviewed:

 — whether Annual Report and Financial Statements, taken as a whole, are fair, balanced and understandable and provides 

the information necessary for shareholders to assess the Company’s position, performance, business model and strategy;

 — the appropriateness of adopting the going concern basis of accounting and whether the Group can meet its liabilities as they fall 

due over a three-year period (the viability assessment);

 — the significant issues and material judgements which were made in preparing the 2018 Interim Report and the Annual Report and 

Financial Statements;

 — the integrity of the financial statements and announcements relating to the financial performance and governance of the Group at 

year end and half year; and

 — the principal judgemental accounting matters affecting the Group based on reports from both the Group’s management and the 

external auditor.

External auditor

 — the 2018 audit plan with the external auditor and approved it as appropriate for the Group, including in respect of scope 

and materiality;

 — external audit effectiveness, independence and re-appointment; 

 — a summary of audit quality inspection findings following the Financial Reporting Council’s (“FRC”) Audit Quality Review (“AQR”) 

review of Deloitte; and

 — approved auditor remuneration.

Internal audit 
arrangements 

 — challenged the effectiveness of the Group’s store audit arrangements; and

 — whether there was a need for the Company to establish an internal audit function.

Governance and risk 

 — the adequacy and the effectiveness of the Group’s ongoing risk management systems and processes, through risk and assurance 

plans and reports, including:

 — store assurance audit reports;

 — internal financial control assessments;

 — fraud and loss prevention; and

 — risk assessment;

 — the Company’s anti-corruption and bribery (statement and policy) and whistleblowing (“Speak Out”) policy and procedures; 

 — the Company’s information security and business continuity arrangements; and

 — store assurance team effectiveness and independence.

Annual report and financial statements 2018  |  Safestore Holdings plc

47

Audit Committee report continued

Financial reporting and significant 
financial judgements
The Committee assesses whether suitable accounting policies have 
been adopted and whether management has made appropriate 
estimates and judgements. The Committee reviews accounting papers 
prepared by management which provide details on the main financial 
reporting judgements. 

The Committee also reviews reports by the external auditor on the full 
year and half year results which highlight any issues with respect to 
the work undertaken on the year-end audit and half year review.

The Committee pays particular attention to matters it considers to 
be important by virtue of their impact on the Group’s results and 
remuneration, and particularly those which involve a high level of 
complexity, judgement or estimation by management.

Property valuations – The key area of judgement that the Committee 
considered in reviewing the financial statements was the valuation of the 
investment property portfolio. Whilst this is conducted by independent 
external valuers, it is one of the key components of the financial results 
and is inherently complex and subject to a high degree of judgement. 
As well as detailed management procedures and reviews of the 
process, members of the Committee met the Group’s valuers to 
discuss the valuations, review the key judgements and discuss whether 
there were any significant disagreements with management. The 
Committee reviewed and challenged the assumptions with the valuers 
in order to agree and conclude on the appropriateness of the assumptions 
applied. The Board considered the valuation in detail at its meeting to 
approve the financial statements.

Financial statements – The Committee considered and was satisfied 
with management’s presentation of the financial statements. 

Management confirmed to the Committee that it was not aware of any 
material misstatements and the auditor confirmed that it had found no 
material misstatements during the course of its work. The Committee is 
satisfied that the judgements made by management are reasonable and 
that appropriate disclosures have been included in the accounts. After 
reviewing the reports from management and following its discussions 
with the valuers and auditor, the Committee is satisfied that the financial 
statements appropriately address the critical judgements and key 
estimates, both in respect of the amounts reported and the disclosures. 
The Committee is also satisfied that the processes used for determining 
the value of the assets and liabilities have been appropriately reviewed 
and challenged and are sufficiently robust.

Fair, balanced and understandable assessment
At the request of the Board, the Committee also considered whether 
the Annual Report and Financial Statements was fair, balanced and 
understandable and whether it provided the necessary information 
for shareholders to assess the Company’s performance, business 
model and strategy. The Committee is satisfied that, taken as a whole, 
the Annual Report and Financial Statements is fair, balanced and 
understandable. In reaching this conclusion, the Committee considered 
the overall review and confirmation process around the Annual Report 
and Financial Statements, going concern and viability.

The Committee was provided with, and commented on, a draft copy of 
the Annual Report and Financial Statements. In carrying out the above 
processes, key considerations included ensuring that there was 
consistency between the accounts and the narrative provided in the 
front half of the Annual Report. The Committee is satisfied that 
alternative performance measures, not defined under IFRS or 
“non-GAAP” measures, are consistent with how management 
measures and judges the Group’s financial performance.

48

Safestore Holdings plc  |  Annual report and financial statements 2018

Risk management and internal control
The Board, as a whole, including the Audit Committee members, 
considers whether the nature and extent of Safestore’s risk 
management framework and risk profile is acceptable in order to 
achieve the Company’s strategic objectives. As a result, the Committee 
considered that the Board has fulfilled its obligations under the Code.

Safestore’s internal controls, along with its design and operating 
effectiveness, are subject to ongoing monitoring by the Audit 
Committee through reports received from management, along with 
those from the external auditor. Further details of risk management 
and internal control are set out on page 44.

Internal audit
The Audit Committee has oversight responsibilities for the store 
assurance team, which is responsible for reviewing operational and 
financial controls at store level. The Group does not have a separate 
internal audit function and the Board, at least annually, reviews the 
requirement for establishing one. During the period the Audit 
Committee reviewed an analysis of how the key risks in the business 
are mitigated by existing controls as well as the store assurance team 
and concluded that an internal audit function is not required. In addition, 
the Audit Committee will from time to time consider the requirement 
to commission externally facilitated reviews of the control environment, 
to supplement the work of the store assurance team, until the Audit 
Committee determines that it is appropriate for the Group to establish 
a separate internal audit function.

External audit
The remit of the Audit Committee includes:

 — advising the Board on the appointment, re-appointment, and 

removal of the external auditor and on its remuneration both for audit 
and non-audit work;

 — approving the nature and scope of the external audit with the 

external auditor;

 — discussing the findings of the external audit with the external auditor 

and assessing the effectiveness of the audit; and

 — reviewing the independence and objectivity of the external auditor, 

including the level of fees paid.

Financial Reporting Council’s (“FRC”) Audit Quality Review
We have reviewed a summary of audit quality inspection findings 
following the FRC’s Audit Quality Review (“AQR”) review of Deloitte, 
our external auditor. Deloitte presented a summary of findings in their 
planning report to the Audit Committee, including noting those areas 
where Deloitte had enhanced its policies and procedures, and the 
key findings that the AQR review had highlighted in the current year.

Audit effectiveness
One of the key responsibilities of the Audit Committee is to assess the 
effectiveness of the external audit process. Since September 2014, 
Deloitte LLP has served as the Company’s external auditor.

During the year the Audit Committee has reviewed the reports it 
received from the external auditor, including audit plans and the results 
of the audit work performed. The Audit Committee challenged, where 
necessary, the risks identified and the results of the work performed, 
and sought feedback from management on the effectiveness of the 
audit process.

The Audit Committee has reviewed the effectiveness, independence, 
objectivity and expertise of the external auditor and following this review 
recommended to the Board that Deloitte be proposed for re-appointment 
as external auditor for 2019.

It is standard practice for the external auditor to meet privately with the 
Audit Committee, without any member of management or the Executive 
Directors being present, at least once a year. 

GovernanceExternal auditor independence and non-audit services
The Audit Committee’s terms of reference set out that it is responsible 
for the formal policy on the award of non-audit work to the auditor. 
The Committee has formalised procedures for the approval of non-audit 
services which stipulate the services for which the auditor will not be 
used. The policy also stipulates projects where the auditor may be used 
subject to certain conditions and pre-approval requirements. In order to 
preserve auditor objectivity and independence, the external auditor is 
not asked to provide consulting or advisory services unless this is in the 
best interests of the Company. A report of all audit and non-audit fees 
payable to the external auditor is provided to the Committee twice a 
year, including both actual fees for the year to date and a forecast for 
the full year, analysed by project and into pre-defined categories. In the 
current financial year, Deloitte LLP provided services of £42,000. It was 
determined that the nature of the work would not impact auditor 
objectivity and independence given the safeguards in place. It is the 
Committee’s policy to ensure that there is audit partner rotation every 
five years to safeguard the external auditor’s independence and 
objectivity. Deloitte was appointed as external auditor to conduct the 
audit for the 2014 financial year. The first lead audit partner retired 
following the 2017 audit and Darren Longley was appointed as the 
new lead audit partner with effect from 1 May 2018.

The auditor is asked on an annual basis to articulate the steps that it 
has taken to ensure objectivity and independence, including where the 
auditor provides non-audit services. As part of the 2018 audit, Deloitte 
confirmed that it was independent within the meaning of applicable 
regulatory and professional requirements. Taking this into account, 
and having considered the steps taken by Deloitte to preserve its 
independence, the Committee concluded that Deloitte’s independence 
had not been compromised notwithstanding the level of non-audit fees 
incurred during the year.

Audit tendering
This has been Deloitte’s fifth year as the Company’s external auditor 
following the formal tender process conducted in 2014. There are no 
contractual obligations that restrict the choice of external auditor. The 
Committee confirms that Safestore has complied with the Statutory 
Services for Large Companies Market Investigation (Mandatory Use of 
Competitive Tender Processes and Audit Responsibilities) Order 2014 
with regard to the requirement for formal tendering every ten years and 
partner rotation every five years. As noted above, Darren Longley was 
appointed as the new lead audit partner with effect from 1 May 2018.

Resolutions to re-appoint Deloitte as auditor and to authorise the 
Directors to agree its remuneration will be put to shareholders at 
the Annual General Meeting that will take place on Wednesday 
20 March 2019.

I will be available at the Annual General Meeting to answer any 
questions on the work of the Audit Committee.

Ian Krieger
Chair of the Audit Committee
7 January 2019

Annual report and financial statements 2018  |  Safestore Holdings plc

49

Directors’ remuneration report
for the year ended 31 October 2018

PART A: ANNUAL STATEMENT
Dear shareholder

Following last year’s AGM, both I and the other members of the 
Remuneration Committee have reflected on how and why we have such 
a split in our shareholders’ views on our remuneration. This statement 
and accompanying remuneration report aims to address specifically the 
actions we have taken and changes we have made during 2018. As the 
Chair of the Committee I wanted to start the report with a brief update 
in order to reassure all our shareholders that we do not want to 
continue with the level of unease and voting position that we are 
currently experiencing. I would like to emphasise the following points:

Back in 2016 we thought very carefully about the implementation of our 
current policy and genuinely believed it was in the best interests of the 
Company to align the Executive Team and other key employees’ reward 
with delivering very stretching targets supporting our long-term 
business strategy.

We recognise that in the last two years the world around executive 
remuneration has changed and we fully understand that our LTIP 
construct would not be acceptable in today’s landscape for some 
investors. We will not introduce any new LTIP without a significantly greater 
level of shareholder support than has been the case with this policy. 

Shareholders acknowledge that the Committee is faced with a 
fundamental choice around the operation of the LTIP which is now in 
its third year of operation of the five-year performance period. On one 
hand does the Committee breach a contractual and moral obligation 
with the Executive Team and other employees by unilaterally closing 
down the LTIP and risk destabilising the current performance of the 
business? Or on the other hand does it retain the structure which is 
driving exceptional corporate results but which is unacceptable to 
some of our shareholders?

Whilst I know this is not ideal for those shareholders who want us to 
close the LTIP down or fundamentally restructure it, the Committee 
does believe that the structure is driving corporate performance and 
delivering long-term value to all our stakeholders. 

The Executive Directors have already made concessions by agreeing to 
changes to both the LTIP and annual bonus following on from the views 
received from shareholders which are reflected further in this report in 
order to address those shareholder concerns with our current remuneration 
framework and build relationships back with all our shareholders.

I hope that these changes demonstrate that I and the rest of the 
Committee are listening to the feedback, and also reinforced in the 
public statement we have made in our letter to shareholders stating we 
will revert back to a conventional LTIP for our policy in 2020. I hope that 
this will help you understand the journey we are on to build relationships 
back with our shareholders.

50

Safestore Holdings plc  |  Annual report and financial statements 2018

Board gender composition
As at date of publication

 Male 
 Female 

2

71+

5

Shareholder engagement addressing the significant 
vote against our remuneration report and re-election 
of Non-Executive Directors post the 2018 AGM 
Since the 2018 AGM, Alan Lewis, the Chairman of the Board, and I have 
spent a significant amount of time engaging with our shareholders and 
investor bodies around our current policy to better understand shareholder 
views and concerns around our policy and its operation as well as what 
actions we could take in this area to alleviate concerns and ensure that 
the Company was better aligned with our shareholder views. What we 
heard was that a high proportion of shareholders raised concerns around 
the operation of the annual bonus rather than the LTIP itself. However, 
we absolutely understand that for some shareholders the main issue 
remains the one off nature of LTIP and potential pay out opportunity 
and felt that we should replace it with a more conventional structure.

Changes to operation of our Directors’ 
remuneration policy (the “policy”)
The Committee debated at length whether the current LTIP is still the 
right incentive for our business; we also took further advice from both 
our remuneration consultants and lawyers to understand what options 
it could take. The Committee has concluded that closing the LTIP down 
or fundamentally restructuring it at this stage would not be the right course 
of action primarily because it entered into contractual arrangements 
through the LTIP awards with over 50 of our employees across many 
grades and we have already entered the third financial year of the 
measured performance period. To make unilateral changes to these 
arrangements would not be in the best interests of the Company, be 
hugely demotivating and would amount to a breach of contract between 
the Company and its employees and, in the opinion of the Board, would 
be detrimental to the momentum we have built in successfully cascading 
our strategic plan throughout the business. In addition, the LTIP:

 — Supports our three strategic remuneration principles: below market 
rates for base pay, significant payment for outstanding performance 
only and a five-year time horizon which is aligned with our business 
model and strategy; and

 — The Committee believes achieving the required EPS and relative 

total shareholder return metrics for full vesting over a five-year period 
represents exceptional performance and that potential levels of pay out 
are not disproportionate to the value created for shareholders over 
this period.

Governance29
+
Q
Shareholder concern

Summary of Committee response

The relationship between financial 
performance, overall bonus 
pay-outs and remuneration 
outcomes could be clearer

The level of pay-out and vesting 
for threshold performance is 
too high relative to the 
maximum opportunity

The selection, balance and 
calibration of performance 
conditions could be reconsidered 

Disclosure of incentive arrangements 
and annual bonus outcomes

The structure and one off nature 
of the LTIP

 — A financial performance gateway has been placed on the annual bonus such that no strategic/operational 

measures can pay out unless threshold EBITDA has been met. 

 — In light of the 2018 Code, the Committee will retain the discretion to adjust the formulaic annual bonus 

outcome if it is not a fair and accurate reflection of business performance. The exercise of this discretion 
may result in a downward or upward movement in the amount of the bonus payout resulting from the 
application of the performance measures. The Committee will only apply this discretion if the circumstances 
at the time are, in its opinion, sufficiently exceptional, and will provide a full explanation to shareholders 
where discretion is exercised.

 — The Committee will apply discretion to the formulaic outcome of all awards granted to the Executive Directors 
under any new long term incentive arrangement implemented under a future policy similar to the above 
provision being applied to that of the annual bonus.

 — For 2019, the Committee will reduce the annual bonus payout at threshold and target financial 

performance to 30% and 60% of maximum respectively (from 40% and 70% of maximum). On the basis 
that the Committee approved these changes and the associated performance targets for 2019 in advance 
of the publication of the updated ISS guidelines on target bonus payouts, it was deemed inappropriate to 
revisit them subsequently. However, the Committee will review payout level again in relation to any future 
policy starting on 1 November 2019.

 — The Committee determined to reduce the threshold LTIP vesting level to nil for EPS performance below 

7% p.a. and relative TSR performance below the 55th percentile, unless there are exceptional circumstances 
justifying some pay out for this level of performance.

 — For 2018 and beyond, personal objectives have been removed from the bonus scorecard with 

a corresponding increase in the weighting of the EBITDA measure.

 — Further improve the disclosure of the annual bonus strategic/operational measure outcomes in this 

and future reports.

 — There will be no replacement awards if the LTIP fails to pay out. This is fully understood by participants.

 — We intend to design our next LTIP, due for approval by shareholders in March 2020, around more 

conventional criteria being mindful of best practice at that time.

In line with corporate governance best practice, the Committee 
issued a letter to shareholders on 28 September 2018 setting out these 
changes to the operation of policy, which can be found on our website 
at www.safestore.co.uk. We also released an additional public statement 
setting out these changes as required by the Investment Association. 
The statement is available on our website and it is also attached to our 
2017 DRR entry into the Investment Association’s public register.

We would like to thank all of the shareholders with whom we have met 
over the summer for giving their time in order to help us during this 
process. We trust that the changes will provide you with comfort that 
we have listened to the views of our shareholders and acted on them 
while remaining true to our underlying remuneration principles which we 
believe are supporting the impressive business performance to date. 
I sincerely hope these changes will encourage many of you to support 
our DRR at the upcoming 2019 AGM.

Other 2018 activities
Clearly, a significant amount of the Committee’s time in 2018 was spent 
on shareholder engagement, but we also did the following:

 — discussed the implications of the revised UK Corporate Governance 
Code, published in 2018, and new regulations for increased DRR 
disclosure, for the Company’s pay policies, practices and engagement;

 — discussed and reviewed attainment against the performance 

measures of the 2016 PSP award which had substantially completed 
its performance cycle by the end of the year;

 — approved a further 53,000 share awards under the LTIP to a small 

number of colleagues; and

 — reviewed the terms of reference of the Committee.

Planned activities for 2019
 — Overseeing the detailed implementation of our response to the 

2018 Code.

 — Our normal oversight of the annual remuneration cycle including 
agreeing the annual bonus targets for 2019 and measuring 
performance against them.

 — Continuing to engage with shareholders on the operation of 

policy and looking ahead to our next policy in 2020 starting initial 
discussions. The new policy will take account of the 2018 Code and 
investor body guidelines to ensure it aligns with best practice. This 
will include a review of the key areas covered by the changes to the 
Code including pension provision, post-cessation shareholding 
requirements, long-term incentive vesting and release schedules, 
overriding discretion and malus and clawback trigger events.

 — formal Board training provided by Deloitte on the implications 

of the 2018 Code;

 — Develop DRR disclosures in line with the updated remuneration 
disclosure requirements to be presented in our 2019 report.

 — agreed an action plan for implementation during 2019 to ensure 

compliance with the 2018 Code by 1 November 2019;

 — reviewed the gender pay gap analysis results and signed off actions;

 — determined Executive Director base salary levels from 1 May 2018;

 — agreed annual bonus targets for 2018 and measured performance 

against them, including the new financial gateway;

Annual report and financial statements 2018  |  Safestore Holdings plc

51

Directors’ remuneration report continued
for the year ended 31 October 2018

PART A: ANNUAL STATEMENT continued
Remuneration in respect of 2018
How we have performed in 2018
You will have read earlier in this Annual Report that the Company delivered strong results for 2018. Highlights include:

 — Group revenue up 10.8% for 2018;

 — underlying EBITDA up 11.4% for 2018; 

 — Adjusted Diluted EPRA earnings per share up 15.5% for 2018;

 — Investors In People Gold accreditation; and

 — successful integration of the Alligator store portfolio.

The results for 2018 are a continuation of the strong performance of the business since 2013, when the current team took over the management 
of Safestore. From September 2013 to the current date, £100 invested in Safestore would be worth over £450 taking account of share price growth 
and reinvested dividends and represents significant outperformance of key competitors and industry benchmarks as shown below.

3
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500

450

400

350

300

250

200

150

100

50

0
0

01/09/2013

01/09/2014

01/09/2015

01/09/2016

01/09/2017

01/09/2018

  Safestore 

  FTSE 250 

  Real Estate 

  Big Yellow 

  Lok’n Store

Base salary increase
In line with policy, Executive Directors’ salaries were increased by 2% 
on 1 May 2018 which was below the 3.6% average increase applied 
to the wider workforce.

Annual bonus outcomes
Targets for the 2018 annual bonus set by the Committee, as above, 
were based on EBITDA (67%) and strategic/operational (33%). In determining 
the payouts under the annual bonus plan for the Executive Directors, 
the Committee has been mindful not only of the formulaic outcome 
against the targets set, but also of the overall performance of the 
business and for the first time assessed whether the financial gateway 
to the strategic/operational measures was attained and whether any 
discretion should be used to adjust the formulaic bonus outturn. We 
are comfortable that the outcomes set out opposite are commensurate 
with the Company’s underlying performance and that no overriding 
discretion should be applied:

 — The EBITDA outcome of £82.1 million (stated at budgeted exchange 
rates) delivered well against the EBITDA targets and resulted in 79% 
of the maximum for this element paying out. 

 — On the basis that the financial gateway was met i.e. the EBITDA 

threshold target was attained, the Committee assessed that 84% 
of maximum for the strategic/operational measures would pay out 
(full details of this assessment are set out on page 57). 

 — In total, the overall bonus payout was 121% of salary for both 

Executives, versus a maximum opportunity of 150% of base salary. 
In line with policy, 100% of salary will be paid in cash and 21% of 
salary will be deferred into shares.

The Remuneration Committee in response to shareholder feedback 
provided more disclosure on the setting and achievement of the 
strategic and operational objectives for 2018.

52

Safestore Holdings plc  |  Annual report and financial statements 2018

Governance 
 
 
 
 
PSP outcomes
 — As estimated in last year’s report, the 2015 PSP awards vested in full 
during the year based on a performance cycle that was substantially 
completed in 2017.

 — For the 2016 PSP awards, the PBT-EPS element is assessed based 
on growth over three years to the financial year end of 2018. Over 
this period we achieved 16% p.a. PBT-EPS growth which was well 
in excess of the maximum target of 8% + RPI p.a. which resulted 
in full vesting.

 — The relative TSR element of the 2016 PSP will be measured over the 
three years from grant ending on 14 March 2019. As at 29 January 2019 
(being the latest practicable date prior to the publication of this report), 
the expected vesting level is 100% as our TSR is currently 
outperforming the FTSE Small Cap upper quartile. 

 — The 2016 award is the final award to be granted under the PSP and 

as a result there will be no long-term incentive awards vesting for the 
next two years. 

Remuneration in respect of 2019
 — Executive Directors’ salaries will be reviewed on 1 May 2019 and will 

not exceed the increases awarded to the wider workforce. 

 — The annual bonus will continue to operate in line with 2018, with the 
exception that the payout at threshold EBITDA performance reduces 
to 30% of maximum (from 40%) and pay out for on-target 
performance falls to 60% of maximum (from 70%).

 — No LTIP awards will be granted to the Executive Directors in 2019. 

Sharing our success
The strong performance of the Company since 2013 could not have 
been possible without developing all our people which includes significant 
formal training, fully supported and incentivised to perform to the best 
of their ability. We recognise that it is also critical for our colleagues to 
feel valued as well as to be paid fairly and as such we welcome the 
Code changes in the area of employee engagement. 

Our current focus in relation to employee engagement has centred on 
the Investors in People (“IIP”) survey in which Safestore has retained an 
accreditation since 2002. The Committee was pleased that our colleagues 
described a fundamental shift over the last few years in how they are 
managed and how they, in turn, manage others allowing more time to 
build meaningful relationships with colleagues and customers. Over the 
last few years we have progressed through the IIP award levels, whereby, 
we achieved the “Gold” award for 2018 which means that we are 
ranked as one of the top employers out of 14,000 organisations, across 
75 countries worldwide. In addition, we were shortlisted as a top ten 
finalist for the “Gold Employer of the year” award within our category. 

We published our gender pay gap report on 22 March 2018. We were 
encouraged to see that our median gender pay gap of 4.1% is significantly 
less than the UK average of 18.4%. Our median bonus gap was higher 
at 12.9% which is driven by there being fewer women in senior leadership 
positions. However, in line with our remuneration principles, we are 
proud that our bonus schemes are open to all job levels and colleagues 
at the same level have the same bonus opportunity. Our gender pay 
gap report can be found on our corporate website at www.safestore.
co.uk, where we detail the initiatives that are ongoing to reduce these 
gaps further.

Widespread share ownership also aligns with our remuneration 
principles by rewarding our colleagues for the successful execution 
of strategy over a multi-year horizon. We are delighted that 41% of our 
employees are enrolled in our SAYE plan, with the 2014 offering being 
exercised during 2017 and 2018. The Board is proud that a number 
of colleagues made gains in the region of £24,000 on their £500 per 
month savings into the 2014 plan and shared in the collective success 
of the Company. We also had a further SAYE offering in October 2017. 

We have also included a new section in this report on pay fairness 
which discusses the issues above in more detail. 

Summary 
The Company is committed to acting in line with UK corporate 
governance best practice and is watching developments in response 
to the 2018 Code with interest. Our new policy which will be developed 
and discussed with our major shareholders over the coming year will be 
fully compliant with the new Code and will be put to shareholders at the 
2020 AGM.

We would welcome any feedback or comments on this report or our 
remuneration principles and policy in general. I can be contacted via our 
Interim Company Secretary, Helen Bramall, at HBramall@safestore.co.uk. 

I hope that shareholders will support the resolution on our 2018 
annual statement and report on remuneration at our 2019 AGM and 
that we can move forward on remuneration at Safestore.

On behalf of the Committee and Board for release on 7 January 2019.

Claire Balmforth
Chair of the Remuneration Committee

Annual report and financial statements 2018  |  Safestore Holdings plc

53

Directors’ remuneration report continued
for the year ended 31 October 2018

PART B: OUR REMUNERATION AT A GLANCE 
Ahead of the Annual report on remuneration, we have summarised below the key elements of our remuneration policy and how we intend 
to implement it in 2019 in line with the changes set out in the Remuneration Committee Chairman’s annual statement on pages 50 and 51. 
We also summarise the key remuneration outcomes for 2018.

(i) Summary of our Directors’ remuneration policy and implementation of remuneration policy for 2019

Implementation for 2019

Frederic Vecchioli

Andy Jones

Base salary of £408,000. 
A 2% increase was 
awarded in May 2018. The 
next salary review will take 
place in May 2019. 

Base salary of £290,700. 
A 2% increase was 
awarded in May 2018. The 
next salary review will take 
place in May 2019. 

10% of salary as Company 
pension contribution.

10% of salary as Company 
pension contribution.

Maximum opportunity: 
150% of salary. No change.

Maximum opportunity: 
150% of salary. No change.

Performance measures

 — Adjusted EBITDA (67% weighting).

 — Strategic/operational measures (33% weighting).

 — As for 2018, personal performance measures have 

been removed.

 — A financial gateway will apply to the strategic/operational 
measures such that if threshold EBITDA performance 
has not been achieved, there will be no payout under 
this element. 

Pay out profile

Pay out for threshold and target EBITDA performance will be 
reduced to 30% and 60% of the maximum (from 40% and 
70% of maximum) respectively. 

No LTIP awards 
to be granted. 

No LTIP awards 
to be granted. 

Element

Key features of policy

Executive Directors

Base salary

To provide competitive fixed remuneration that will attract and retain 
appropriate talent.
Reflects an individual’s responsibilities, experience and role.
No salary increases in excess of those awarded to the wider workforce.

Benefits 
and pension

Market-competitive benefits/pension package provided.
Maximum contribution to personal pension scheme or cash in lieu is 
equal to 10% of salary.

Annual bonus Maximum award equal to 150% of salary per annum.

Performance period is one financial year with payout based on 
achievement against a range of financial and non-financial targets.
Any bonus in excess of 100% deferred into shares for two years.

LTIP

2 million and 1.34 million shares awarded in 2017 to CEO and CFO 
respectively. Awards vest after five years in 2022 subject to the 
achievement of stretching performance measures. The performance 
measures and weightings are as follows: 
 — Adjusted Diluted EPRA EPS growth (2/3 weighting);
 — Relative TSR versus FTSE 250 (1/6 weighting); and 
 — Relative TSR versus FTSE Real Estate Index (1/6 weighting). 
In addition, no award will vest unless a minimum level of cash on cash 
return (“CoCR”) of 8% p.a. has been achieved.
The Committee will determine the following changes to the vesting 
schedule of the LTIP awards granted in 2017 to reduce the vesting 
at threshold performance to zero as follows:
As per the approved policy, the vesting under the EPS growth measure will 
increase on a straight line basis from 6% p.a. to 12% p.a. However, the 
Committee has determined that there will be zero vesting for growth between 
6% p.a. and 7% p.a. unless there are exceptional circumstances justifying 
some pay out for this level of corporate performance. 
As per the approved policy, the vesting under both relative TSR measures will 
increase on a straight line basis from median to upper quartile performance. 
However the Committee has determined that there will be zero vesting 
for TSR performance between median (the 50th percentile) and the 
55th percentile unless there are exceptional circumstances justifying 
some pay out for this level of corporate performance. 

Shareholding 
requirements

1,000% of salary for CEO and 350% of salary for CFO.

1,000% of salary.

350% of salary.

Non-Executive Directors

Fees

Non-Executive Directors may receive a base fee and additional fees 
for chairing a committee.

Chairman fee: £135,000.

Non-Executive base fee: £42,500.

Committee Chair fee: £10,000.

There were no increases to Non-Executive Director fees in 
the year. The next salary review will take place in May 2019.

54

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceOur full remuneration policy is available on our website (https://www.safestore.co.uk/corporate/governance/governance-documents/) and details 
of all changes to the operation of our remuneration policy in 2019, including the changes set out in the Chairman’s statement, can be found on our 
website in our public statement on the operation of Directors’ remuneration policy at the same place on our website.

(ii) How have we performed?
Key 2018 business highlights
 — Group revenue up 10.8% for 2018;

 — underlying EBITDA up 11.4% for 2018; 

 — Adjusted Diluted EPRA earnings per share up 15.5% for 2018;

 — Investors In People Gold Accreditation; and

 — successful integration of the Alligator store portfolio.

Corporate performance has remained strong in 2018 and has driven total shareholder return growth of 23% with continued outperformance 
of the FTSE 250, industry benchmarks and key competitors as shown below:

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130

125

120

115

110

105

100

95

90
0

01/11/2017

01/01/2018

01/03/2018

01/05/2018

01/07/2018

01/09/2018

  Safestore 

  FTSE 250 

  Real Estate 

  Big Yellow 

  Lok’n Store

(iii) Remuneration outcomes for 2018
Below we summarise the performance targets and their outcomes for both Frederic Vecchioli and Andy Jones for the 2018 annual bonus 
and the 2016 PSP awards whose performance period was substantially completed by 31 October 2018.

2018 annual bonus assessment: 
At the start of the 2018 financial year, we set stretching performance targets for the annual bonus plan and in line with the Remuneration Committee 
Chairman’s annual statement, we removed personal performance measures and re-weighted the balance of measures to 67% adjusted EBITDA 
and 33% strategic/operational. The table below summarises the achievement of these targets (please see pages 57 and 58 for more detail). The 
achievement of the strategic/operational measures was assessed by the Remuneration Committee as the financial gateway of outperforming 
the threshold adjusted EBITDA target was met.

Measure (weighting)

Threshold

Target

Maximum

Actual

% of max achieved

Adjusted EBITDA before non-recurring 
items (67%)

Strategic/operational measures (33%) 

Overall

£78.9m

—

£81.4m

—

£83.8m

—

£82.1m

—

53%

28%

81%

Annual report and financial statements 2018  |  Safestore Holdings plc

55

 
 
 
 
 
Directors’ remuneration report continued
for the year ended 31 October 2018

PART B: OUR REMUNERATION AT A GLANCE continued
(iii) Remuneration outcomes for 2018 continued
2018 annual bonus assessment: continued
The underlying EBITDA has been adjusted for the impact of foreign currency changes and therefore is stated at budgeted exchange rates. Based 
on an assessment against the 2018 bonus scorecard, the Committee determined that Frederic Vecchioli would receive a 2018 annual bonus of 
£493,680 (81% of maximum) and Andy Jones would receive £351,747 (81% of maximum). The Committee tested whether the annual bonus payouts 
were commensurate with the Company’s underlying performance and shareholder value created in 2018 in addition to whether the new financial 
gateway to the strategic/operational bonus element was met. It determined that the EBITDA threshold financial gateway was met and that the 
formulaic outcomes were representative of overall performance and as a result did not apply any overriding discretion. The factors considered 
by the Committee in making this judgement are set out on page 58 in the Annual report on remuneration. In line with the approved Directors’ 
remuneration policy, any bonus payment above 100% of salary will be deferred into shares for two years.

2016 PSP award vesting

Measure (weighting)

PBT-EPS growth (67%)

Relative TSR vs FTSE Small Cap (33%)

Median to upper quartile

Currently above upper quartile

Overall

67%

33%

100%

Performance range

Actual

% of max achieved

3%+RPI p.a. to 8%+RPI p.a.

16% p.a.

Based on an assessment against the 2016 PSP award performance measures, the Committee envisages that the award will vest in full. Based on the 
average share price over the three months to 31 October 2018, this provides a value of £633,272 for Frederic Vecchioli and £497,061 for Andy Jones.

PART C: DIRECTORS’ REMUNERATION POLICY
The 2018 Annual report on remuneration contains the details of how the Company’s policy for Directors was implemented during the financial year 
ended 31 October 2018. An advisory resolution to approve this report and the Remuneration Committee Chairman’s annual statement will be put 
to shareholders at the AGM on 20 March 2019.

Executive Director remuneration for the year ended 31 October 2018
Single figure remuneration table (audited)
The remuneration of Executive Directors showing the breakdown between components with comparative figures for the prior financial year is 
shown below.

Base salary
£’000

404

388

288

279

Taxable 
benefits
£’000

23

23

18

18

Annual
bonus
£’000

494 

489

352 

349

Long term 
incentives
£’000

Pension
£’000

633

794

497

623

36

34

25

25

Other
£’000

—

—

—

—

Total
£’000

1,590

1,728

1,180

1,294

Frederic Vecchioli

(Chief Executive Officer)

Andy Jones

(Chief Financial Officer)

2018

2017

2018

2017

Notes

1  Taxable benefits comprise a car allowance, private medical and dental insurance.

2  The 2017 and 2018 annual bonus figures include the portion subject to deferral for two years. 

3  The Executive Directors were provided pension payments in the form of a cash allowance, after a deduction for employer’s National Insurance cost. 

4 

 Frederic Vecchioli and Andy Jones received 9,164 and 7,190 shares respectively as dividend equivalents in 2017 on the vesting of the 2015 PSP awards granted on 28 January 2015. This is in 
addition to 149,219 and 117,080 PSP awards vesting during the year for Frederic Vecchioli and Andy Jones respectively. The 2016 PSP awards included in 2018 figures exclude the dividend 
equivalents and the total amount in 2018 will be restated in the 2019 Directors’ remuneration report to reflect the share price at the vesting date of 14 March 2019 and dividend equivalents.

5  The share price of 533.7 pence was used to value the 2018 long term incentives, being the average share price for the three months to 31 October 2018.

6 

 In the 2017 Directors’ remuneration report, we used the average share price for three months to 31 October 2017 of 425.1 pence to value 2017 long term incentives. In this year’s report this 
value has been restated using the share price on date of vesting of 28 January 2018 of 501.5 pence.

7    In respect of the 2018 long term incentive value for Frederic Vecchioli of £633,272, £217,024 was as a result of share price appreciation from the date of grant. In respect of the 2018 long term 

incentive value for Andy Jones of £497,061, £170,344 was as a result of share price appreciation from the date of grant.

56

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceAnnual bonus outcomes for the financial year ended 31 October 2018 (audited)
For 2018, the Executive Directors had a maximum annual bonus opportunity of 150% of salary. For each Executive Director, the 2018 annual bonus 
determination measures, in line with the Remuneration Committee Chairman’s statement, were re-weighted to 67% for adjusted EBITDA and 33% 
for strategic/operational. The achievement of the strategic/operational measures was assessed by the Remuneration Committee as the financial 
gateway of outperforming the threshold adjusted EBITDA target was met. The table below provides information on the targets for each measure, 
actual performance and resulting bonus payment for each Executive Director:

Measure

Weighting

Threshold 
(40% payout)

On target 
(70% payout)

Maximum
(100% payout)

Actual

% of element 
payable

Achievement as
% salary

Bonus value
£’000

Achievement as
% salary

Bonus value
£’000

Performance required

Actual performance

CEO

CFO

Adjusted 
EBITDA 
before 
non-recurring 
items

Strategic/
operational 
measures

67%

£78.9m

£81.4m

£83.8m

£82.1m

79%

79%

322

79%

230

33%

Objectives based on strategic 
and operational

See below

84%

42%

172

42%

122

Total bonus achieved in 2018

121%

494

121%

352

2018 annual bonus outcomes: strategic objectives
The Group’s proven strategy remains unchanged. We believe that the Group has a well located asset base, management expertise, infrastructure, 
scale and balance sheet strength to exploit the current healthy industry dynamics. As we look forward, we consider that the Group has the potential 
to significantly further increase its earnings per share by: optimising the trading performance of the existing portfolio; maintaining a strong and 
flexible capital structure; and taking advantage of selective portfolio management and expansion opportunities. Therefore, the Executive Directors’ 
strategic/operational objectives reflect the Company’s priorities in these areas for 2018.

In line with our commitment to improved disclosure of remuneration outcomes, the Executive Directors’ strategic/operational objectives and their 
achievement are fully disclosed in detail below. The maximum opportunity under this element of the annual bonus is 50% of salary.

Objective

Achievement

Outcome

Committee assessment

The Committee assessed that all 
targets had been exceeded and 
noted the flow through to an 
above target EBITDA for 2018.

(17 out of 20% of salary)

Optimisation of performance of existing portfolio (20% of salary)

Optimise performance through:

 — Significant investment in our people has led to us 

 — Enhancing people 

performance through 
engagement; and improved 
capabilities to increase 
conversion of enquiries 
into new lets.

 — Maintaining the customer 
experience at our sites 
in order to achieve 
higher satisfaction.

 — Being a leading storage 
provider from an online 
perspective which will 
enhance enquiry generation. 

attaining Investors in People (“IIP”) Gold accreditation 
in March 2018 improving from Bronze in 2015. 

 — Shortlisted as a finalist for the 2018 IIP “Gold” 

Employer of the year award.

 — Provided on average 40 hours of training 

and development across all our colleagues.

 — Improved customer service levels – Feefo “Gold 

Trusted Merchant” for fifth consecutive year in the UK. 
93% positive ratings on Trustpilot in France, rated 
in the top category of “Excellent” overall.

 — Completed detailed review and optimisation of paid 
marketing activity (Google ppc, Bing ppc, affiliates) 
to improve reach and efficiency in the UK and Paris.

 — Strengthened our online presence through recruitment 

and successfully on-boarding a new Digital 
Marketing Director.

 — Improved our search engine visibility (organic and 
maps) to deliver free or “earned” enquiry volume 
growth stronger than paid channels.

 — Integrated Alligator portfolio into Safestore marketing 

platform improving search visibility and combined ppc 
performance as well as cost synergies.

Annual report and financial statements 2018  |  Safestore Holdings plc

57

Directors’ remuneration report continued
for the year ended 31 October 2018

PART C: DIRECTORS’ REMUNERATION POLICY continued
2018 annual bonus outcomes: strategic objectives continued

Objective

Achievement

Outcome

Committee assessment

Strong and flexible capital structure (12% of salary)

 — Provide flexibility around 
selective development 
and acquisition opportunities 
and strongly grow dividends.

 — Ensure business is protected 
against short term impact of 
macro-economic events. 

 — Group’s free cash flow improved by 10.1% from 
£50.3 million to £55.4 million for the year ended 
31 October 2018. 

 — The full year dividend for the year ended 31 October 
2018 increased by 16.1% to 16.25 pence per share.

 — Group leverage maintained at the Group’s strategic 
targeted level of an LTV ratio between 30–40%. 

Take advantage of selective portfolio management and expansion opportunities (12% of salary)

The Committee noted that the 
free cash flow target had been 
exceeded and that Group LTV 
was at the bottom of the targeted 
range as at 31 October 2018 
which enabled the Company 
to pay an above target dividend 
of £31.3 million.

(11 out of 12% of salary)

Overall, the Committee 
determined the objectives were 
met and recognised that revenue 
generated from both refurbished 
and acquired businesses was 
above expectations.

(9 out of 12% of salary)

 — Mitcham and Marble Arch stores opened in London; 

Poissy store opened in Paris.

 — Pipeline for opening in 2019 grown to four stores 

totalling 250,000 sq ft.

 — Development pipeline build out delivered below budget 

and on time.

 — Business centres refurbishment process on track. 

Already delivering 8% YoY revenue growth.

 — UK property value increased by 13.9% 

(excluding new stores).

 — France property value increased by 10.2% 

(excluding new stores).

 — Rebranding ahead of plan with nine out of the 
twelve Alligator stores complete within 2018.

 — Grow store portfolio through 
development or acquisition 
by at least one store per year 
within the Board-approved 
ROI guidelines.

 — Improve revenue achieved in 
business centres by at least 
5% through refurbishing 
and updating stores.

 — Improve the existing property 
valuation by 10% through 
active portfolio management, 
store extensions, lease 
regears, unit reconfigurations 
and facilitating higher future 
revenue growth.

 — Complete the rebranding 
and integration of the 
Alligator business within the 
Board-agreed timeline.

CSR (6% of salary)

 — Enhance the Group’s CSR 
activities that deliver the 
multi-year carbon footprint 
reduction plan. 

 — Established a cross-functional leadership team to 

maintain momentum in driving forward the Group’s 
CSR agenda.

 — LED lighting project completed as per plan.

 — Estate electricity consumption reduced by 22%.

 — Awarded Charity Initiative of the Year at the 2018 

FEDESSA annual awards.

The Committee determined 
that targets were exceeded.

(5 out of 6% of salary)

Overall strategic objective performance

42% of salary (out of 50% of salary)

 indicates that the objective was exceeded, 

 indicates that it was met, 

 indicates that it was partially achieved and 

 shows that the 

objective was not achieved.

The Committee assessed that 42% of base salary (or 84% of maximum) of the strategic/operational objectives had been achieved for 2018. 
Therefore the formulaic outcome for 2018 Executive Director overall bonus was 121% of base salary (81% of maximum). The Committee considered 
not only the achievement against the pre-determined objectives set out above, but also the wider Company performance to ensure that any 
achievement was representative of overall performance. In particular the Remuneration Committee took account of the following:

 — Adjusted EBITDA increased to £82.1 million and significantly exceeded the newly implemented EBITDA threshold performance financial gateway 

to allow payment of the strategic/operational objectives.

 — The full year 2018 dividend payment increased £5.7 million from 2017.

 — Total shareholder return increased by 23% over 2018 equating to £218 million of value created for shareholders.

On the basis that the formulaic outcome for Executive Director bonuses suggests an unchanged payout from 2017 (when they were 122% of salary) 
after a year of significant growth for the Company, the Committee was comfortable that they were representative of wider Company performance. 
As a result, the Committee did not apply any overriding discretion. The 2018 bonuses for Executive Directors will be 121% of salary and paid 100% of 
salary in cash, with the remainder of 21% of salary deferred into shares for two years. The deferred shares are subject to a continued service condition.

58

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernancePSP awards included in single figure for the year ended 31 October 2018 (audited)
Awards were granted on 14 March 2016 and are due to vest on 14 March 2019. These awards were granted subject to the achievement of certain 
EPS-PBT growth and relative TSR targets. The table below summarises these awards for which the performance period was substantially completed 
as at 31 October 2018. The Committee will consider the vesting under the TSR element after the vesting date, in line with the performance condition 
which states that no part of the TSR awards will vest unless the Committee is also satisfied that the TSR performance of the Group is reflective 
of the Group’s underlying performance.

Director

Date of 
grant

Date of 
vesting

Number 
of nil-cost 
options 
granted

F Vecchioli 14/03/2016 14/03/2019 118,657

Performance 
measures

Performance 
targets

Performance 
outcome

PBT-EPS 
growth
(67% weighting)

Threshold 
(25% vesting): 
3%+RPI p.a. 
Maximum 
(100% vesting): 
8%+RPI p.a.

PBT-EPS 
growth of 
16% p.a.
(100% 
vesting)

A Jones

14/03/2016 14/03/2019

93,135 Relative TSR vs 
FTSE Small Cap 
(33% weighting)

Expected 
above upper 
quartile
(100% 
vesting)

Threshold 
(25% vesting):
equal to 
median
Maximum 
(100% vesting):
upper quartile 
and above

Value of 
awards 
shown in 
the single figure 
table for 20181

£633,272

£497,061

Number of 
awards 
vesting in 
the year

Number of 
awards 
lapsed in
 the year

Share price
 used in single
 figure table

— 533.7 pence 
(average 
share price 
for the three 
months to 
31 October 
2018)

— 533.7 pence 
(average 
share price 
for the three 
months to 
31 October 
2018)

118,657 
(dividend 
equivalent 
shares are not 
included as 
the number 
vested has 
not been 
determined as 
at 31 October 
2018)

93,135
(dividend 
equivalent 
shares are not 
included as 
the number 
vested has 
not been 
determined as 
at 31 October 
2018)

PSP awards included in single figure for the year ended 31 October 2017 (audited)
Awards were granted on 28 January 2015 and vested on 28 January 2018. These awards were granted subject to the achievement of certain 
EPS-PBT growth and relative TSR targets. The table below summarises these awards for which the performance period was substantially 
completed in the year. 

Director

Date of 
grant

Date of 
vesting

Number 
of nil-cost 
options 
granted

F Vecchioli

28/01/2015 28/01/2018 149,219

A Jones

28/01/2015 28/01/2018 117,080 Relative TSR vs 
FTSE Small Cap 
(33% weighting)

Performance 
measures

Performance targets

Performance 
outcome

PBT-EPS 
growth
(67% weighting)

PBT-EPS 
growth of 21% 
p.a.
(100% vesting)

Above upper 
quartile
(100% vesting)

Threshold 
(25% vesting): 
3%+RPI p.a. 
Maximum 
(100% vesting): 
8%+RPI p.a.

Threshold 
(25% vesting):
equal to median
Maximum 
(100% vesting):
upper quartile 
and above

Number of 
awards 
vesting in 
the year/
dividend 
equivalent 
awarded 

158,383

Number of 
awards 
lapsed in
 the year

Value of 
awards 
shown in 
the single figure 
table for 20171

Nil 

794,291

124,270

Nil 

623,214

Notes

1 

2 

 In the 2017 Directors’ remuneration report, we used the average share price for three months to 31 October 2017 of 425.1 pence to value long term incentives for 2017. In this year’s report 
this value has been restated using the share price on date of vesting of 28 January 2018 of 501.5 pence.

 The number of shares that vested during the year for Frederic Vecchioli and Andy Jones were 149,219 and 117,080 respectively. The number of dividend equivalents awarded to Frederic Vecchioli 
and Andy Jones were 9,164 and 7,190 shares respectively.

Annual report and financial statements 2018  |  Safestore Holdings plc

59

Directors’ remuneration report continued
for the year ended 31 October 2018

PART C: DIRECTORS’ REMUNERATION POLICY continued
2018 annual bonus outcomes: strategic objectives continued
LTIP awards granted in the year ended 31 October 2018 (audited)
In line with policy, no long term incentive awards were granted to Executive Directors in the year ending 31 October 2018. However, the Committee 
has changed a number of aspects in relation to the operation of the LTIP that affect the existing awards, details of which are set out in the our 
remuneration at a glance section of this report and the implementation of policy for 2019 section on pages 60 and 61. 

Payments to past Directors or for loss of office (audited)
During the year there were no payments to past Directors and no payments for loss of office.

Implementation of the remuneration policy for the year ending 31 October 2019
Base salary
Base salary is determined by reference to the individual’s experience, performance, responsibility and pay levels across the Group more generally. 
Current base salary levels for Executive Directors are presented below:

F Vecchioli

A Jones

Base
salary

£408,000

£290,700

The next salary review will be effective from 1 May 2019. The increases in Executive Director salaries will not exceed the raises awarded 
to the wider workforce for the remaining years of the current remuneration policy.

Benefits
Taxable benefits provided will continue to include a car allowance and life, private medical and dental insurance. Benefits in kind are not 
pensionable and are not taken into account when determining basic salary for performance related remuneration. 

Pension
The Group will contribute 10% of basic salary for the pension arrangements of the Executive Directors. 

Annual bonus
The maximum bonus opportunity for each Executive Director will be 150% of salary. Any bonus in excess of 100% of salary will be deferred into 
shares which will vest at the end of two years following the financial year in which the bonus is earned. For the 2019 financial year, the bonus will 
be based on the following performance measures:

Performance measures

Adjusted EBITDA

Operational/strategic

Total

Provisional 
weighting

67%

33%

100%

A financial gateway will apply to the strategic/operational measures such that if threshold EBITDA performance has not been achieved, there will 
be no payout under this element. As set out in the Remuneration Committee Chairman’s annual statement, personal performance measures have 
been removed from the bonus scorecard. The Committee is of the opinion that disclosing precise targets for the annual bonus in advance would 
not be in shareholders’ interests. Except in circumstances where elements remain commercially sensitive, actual targets, performance achieved 
and awards made will be published at the end of the performance periods so shareholders can fully assess the basis for any payouts.

Payout for threshold and target EBITDA performance will be 30% of maximum and 60% of maximum respectively (reduced from 40% of maximum 
and 70% of maximum). 

In line with the new Code, the Committee will retain the discretion to adjust the formulaic outcomes to the 2019 annual bonus if they are not a fair 
and accurate reflection of business performance.

Long term incentives 
In line with policy, no LTIP awards will be granted to the Executive Directors in 2019. However, as set out in the Remuneration Committee 
Chairman’s annual statement, the Committee has changed a number of aspects in relation to the operation of the LTIP. The overall structure 
remains unchanged such that awards continue to vest after five years in 2022 subject to the achievement of stretching performance measures. 
The performance measures and weightings are as follows: 

 — Adjusted Diluted EPRA EPS growth (2/3 weighting);

 — Relative TSR versus FTSE 250 (1/6 weighting); and 

 — Relative TSR versus FTSE Real Estate Index (1/6 weighting). 

In addition, no award will vest unless a minimum level of cash on cash return (“CoCR”) of 8% p.a. has been achieved.

60

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceThe Committee has made the following changes to the vesting schedule of the in-flight LTIP awards to reduce the vesting at threshold performance 
to zero as follows:

 — As per the approved policy, the vesting under the EPS growth measure will increase on a straight line basis from 6% p.a. to 12% p.a. However, 
the Committee has determined that there will be zero vesting for growth between 6% p.a. and 7% p.a. unless there are exceptional circumstances 
justifying some pay out for this level of corporate performance. 

 — As per the approved policy, the vesting under both relative TSR measures will increase on a straight line basis from median to upper quartile 

performance. However, the Committee has determined that there will be zero vesting for TSR performance between median (the 50th 
percentile) and the 55th percentile unless there are exceptional circumstances justifying some pay out for this level of corporate performance. 

Non-Executive Directors
Single figure remuneration table (audited)
The remuneration of Non-Executive Directors showing the breakdown between components, with comparative figures for the prior year, is shown below.

Director

A S Lewis

I S Krieger

K G Edelman1

J L Kenrick

C Balmforth

B Oliver

Notes

1  Keith Edelman stepped down from the Board on 31 December 2016.

Fees to be provided in 2019 to the Non-Executive Directors 
The following table sets out the annual fee rates for the Non-Executive Directors:

Fee component

Chairman fee
Non-Executive Director base fee
Committee Chair fee (Audit and Remuneration Committees)

Fees
£’000

135

135

53

53

—

9

43

43

53

53

43

43

Other
£’000

—

—

—

—

—

—

—

—

—

—

—

—

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

Total
£’000

135

135

53

53

—

9

43

43

53

53

43

43

2019

£135,000
£42,500
£10,000

Any increases in the annual fee rates for the Non-Executive Directors will be made on 1 May 2019. 

Statement of Directors’ shareholding and share interests
Shareholding and other interests at 31 October 2018 (audited)
Directors’ share interests are set out below. As per the remuneration policy, in order that the Executive Directors’ interests are aligned with those 
of shareholders, Executive Directors are encouraged to build up and maintain a personal shareholding equal to 1,000% of salary for the CEO and 
350% of salary for the CFO. The Executive Directors have five years from the date of approval of the remuneration policy to achieve this guideline. 
At 31 October 2018, both Executive Directors met the shareholding requirement.

Director

F Vecchioli

A Jones

A S Lewis

I S Krieger

B Oliver

J L Kenrick

C Balmforth

Notes

Number of
beneficially
 owned
 shares1

1,830,652

348,369

400,000

20,000

10,000

—

—

% of
salary
held2

2396

640

n/a

n/a

n/a

n/a

n/a

Total interests
subject to
 conditions
(LTIP/PSP awards)

2,118,657

1,433,135

n/a

n/a

n/a

n/a

n/a

Total interests
subject to
 continued service
conditions only
(deferred bonus
shares)

Outstanding
SAYE awards 

Total interests at
31 October 2018

19,660

14,008

18,475

18,475

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

3,987,444

1,813,987

400,000

20,000

10,000

—

—

1  Beneficial interests include shares held directly or indirectly by connected persons.

2  Based on the 31 October 2018 share price of 534.0 pence per share.

Annual report and financial statements 2018  |  Safestore Holdings plc

61

Directors’ remuneration report continued
for the year ended 31 October 2018

PART C: DIRECTORS’ REMUNERATION POLICY continued
Statement of Directors’ shareholding and share interests continued
Shareholding and other interests at 31 October 2018 (audited) continued
The following table sets out the details of the awards that were exercised during the year.

F Vecchioli

A Jones

Vested/exercised 
during the year
(including dividend
 equivalents)

Type of award

Share price on 
date of exercise

Gain on exercise
(£’000)

2015 PSP (nil-cost option)

2015 PSP (nil-cost option)

158,383

124,270

501.5

501.5

794

623

The options exercised during the year as noted above include the dividend equivalents. These are included within the long term incentives figure in 
the single figure remuneration table on page 56.

Between 31 October 2018 and 29 January 2019 (being the latest practicable date prior to the publication of this report), no share options were 
exercised and there were no changes to the beneficial interests shown above.

Outstanding awards at 31 October 2018
The following PSP and LTIP awards remain outstanding at 31 October 2018:

Director

F Vecchioli

A Jones

Awards 
granted

Maximum 
award

Awards 
vested

Awards 
lapsed

Maximum 
outstanding 
awards1 at 
31 October
2018

Market
price at
date of
vesting (p)

Normal 
vesting date

14/03/2016
PSP

29/09/2017
LTIP

14/03/2016
PSP

29/09/2017
LTIP

118,657

2,000,000

93,135

1,340,000

—

—

—

—

—

—

—

—

118,657

— 14/03/2019

2,000,000

— 29/09/2022

93,135

— 14/03/2019

1,340,000

— 29/09/2022

Notes

1  These exclude dividend equivalents.

The PSP and LTIP awards are subject to continued service over three and five years and the following performance targets:

2016 PSP awards

EPS (two-thirds)

TSR (one-third)

25% of this part of an award vests 
for PBT-EPS growth of RPI+3% per 
annum with full vesting of this part 
of an award for PBT-EPS growth of 
RPI+8% per annum. A sliding scale 
operates between these points.

25% of this part of an award vests if Safestore’s TSR is at a median of the 
comparator group (FTSE Small Cap excluding investment trusts), with full 
vesting of this part of an award for upper quartile performance. A sliding scale 
operates between these points. In addition to the above, no part of the 
TSR awards will vest unless the Committee is also satisfied that the TSR 
performance of the Group is reflective of the Group’s underlying performance.

The five-year performance measures and targets for the 2017 LTIP awards are set out in the implementation of the remuneration policy for the year 
ending 31 October 2019 on pages 60 and 61 of this report.

62

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceChief Executive Officer and employee pay
Total shareholder return and Chief Executive Officer pay over the last ten years
The graph below shows the value of £100 invested in Safestore Holdings plc over the past ten years compared with the value of £100 invested in 
the FTSE 250 and the FTSE All Share Real Estate Investment & Services Index. These comparators have been chosen on the basis that they are 
the markets within which Safestore operates, albeit that the Real Estate Index comprises mainly commercial property companies. 

Total shareholder return

)

£

(

l

e
u
a
V

900

850

800

750

700

650

600

550

500

450

400

350

300

250

200

150

0100

31/10/2008

31/10/2009

31/10/2010

31/10/2011

31/10/2012

31/10/2013

31/10/2014

31/10/2015

31/10/2016

31/10/2017

31/10/2018

  Safestore Holdings plc 

  FTSE 250 Index 

  FTSE All Share Real Estate Investment & Services Index

Oct 2009

Oct 2010 

Oct 2011

Oct 2011

Oct 2012

Oct 2013

Oct 2013

Oct 2014

Oct 2015

Oct 2016

Oct 2017

Oct 2018

S Williams

S Williams

S Williams 1 P D Gowers 2 P D Gowers P D Gowers

F Vecchioli 3 F Vecchioli

F Vecchioli

F Vecchioli

F Vecchioli

F Vecchioli

CEO
£’000

CEO
£’000

CEO
£’000

CEO
£’000

CEO
£’000

CEO
£’000

CEO
£’000

CEO
£’000

CEO
£’000

CEO
£’000

CEO
£’000

CEO
£’000

485

607

597

425

390

910

359

973

1,224

1,481

1,728

1,590

—

—

75%

—

—

—

59%

—

—

—

70%

70%

76%

100%

100%

82%

81%

—

—

96%

100%

100%

100%

100%

Role

Single figure 
of total 
remuneration

Annual 
bonus payout 
(% of max)

LTIP vesting 
(% of max)

Notes

1  Stepped down as Chief Executive Officer on 28 February 2011 and left the Company on 30 April 2011.

2  Appointed as Chief Executive Officer on 1 March 2011, stepped down as Chief Executive Officer on 4 September 2013 and left the Company on 31 October 2013.

3  Appointed as Chief Executive Officer on 4 September 2013.

Percentage change in the Chief Executive Officer’s remuneration
The table below shows the percentage change in remuneration of the Director undertaking the role of Chief Executive Officer and the Company’s 
employees as a whole.

% change from 2017 to 2018

Chief Executive Officer

Employee pay

Base salary 

Benefits

Annual bonus

2%

3.6%

—

—

1%

23%

Annual report and financial statements 2018  |  Safestore Holdings plc

63

 
Directors’ remuneration report continued
for the year ended 31 October 2018

PART C: DIRECTORS’ REMUNERATION POLICY continued
Chief Executive Officer and employee pay continued
Relative importance of spend on pay
The table below sets out the overall spend on pay for all employees compared with the returns distributed to shareholders. 

Significant distributions

Staff costs (£’m)

Distributions to shareholders (£’m)

Note

The above figures are taken from notes 9 and 25 to the financial statements.

2018

27.8

31.3

2017

22.0

25.6

% change

26%

22%

Pay fairness throughout the Group 
(i) Employee engagement
In setting the remuneration policy for Directors, the pay and conditions of other employees are taken into account, including any base salary 
increases awarded. The Committee is provided with data on the remuneration structure for management level tiers below the Executive Directors 
and uses this information to ensure consistency and fairness of approach throughout the Company. 

Formal consultation on the remuneration of Executive Directors is not undertaken with employees. However, a survey on employee engagement 
was undertaken as part of the recent Investors in People (“IIP”) accreditation and this included a section on recognition and reward. 75% of 
colleagues in the survey felt appreciated for the work they do at Safestore, and 73% agreed that they are consistently recognised for exceeding 
expectations. During 2018 we continued to communicate regularly with our colleagues through a variety of mechanisms including our internal 
newsletter, Safestore News, published every two weeks, and our extensive intranet platform. Our bi-annual performance update has continued, 
at which Directors and department leaders engage with colleagues regarding progress against departmental objectives, plans for the next six to 
twelve months and performance of the Company including any social or economic factors which may be impacting our performance. Over 90% 
of colleagues surveyed agreed that Safestore’s management communicates the organisation’s ambition. 

During 2019 we plan to explore improvements in how we listen to the employee voice. We will implement an employee forum to aid participation 
and collaboration. This will include discussion on the Company’s remuneration approach.

(ii) The employee value proposition 
In 2015 we set out our pay principles policy, which is reviewed annually. This policy sets out a framework for making decisions on colleagues’ pay. 
The aim is to:

 — support the recruitment and retention of a high quality colleagues;

 — enable us to recognise and reward colleagues appropriately for their contribution;

 — help to ensure that decisions on pay are managed in a fair, just and transparent way; and

 — create a direct alignment between our Company culture and incentivisation.

As part of our commitment to fairness, we have set out further information on our employee offering. The various factors which make up our 
employee value proposition are below:

Pay and benefits

 — In order to attract and retain the highest calibre individuals, we must 
aspire to become the employer of choice within our sector, maintaining 
a competitive reward package that balances fairness to the 
employee as well as responsible use of shareholders’ funds. 

 — All of our sales colleagues are eligible for our performance-based 
monthly bonus scheme and can earn up to 50% of their monthly 
salary. Our Head Office colleagues are eligible to receive a 
discretionary annual bonus which is calculated against business 
targets and objectives. 

 — Colleagues have the opportunity to join our SAYE scheme for a fixed 
three or five-year term. Membership to the scheme is at 41% for the 
2017 scheme compared to 18% for the 2014 scheme.

 — All eligible colleagues are auto-enrolled into the Safestore Group 

Personal Pension Plan provided through Scottish Widows. 

 — Additional benefits include private healthcare cover, life assurance 
from day one of employment, paid holiday allocation, payroll giving 
opportunities and a cycle to work scheme.

Working environment 

 — Our leadership teams have created an environment and provided 
other managers and leaders the skills, tools, and crucially, time, to 
dedicate to their teams. This has been achieved through maintaining 
good staff–manager ratios; for example no regional manager has 
more than ten stores, which is very unusual in retail. 

 — We have a comprehensive Employee Assistance Programme where 
our teams will find guidance on coping strategies. They can speak 
to a team which is ready to support and guide them through any 
concerns they have. And for those who need it, they can access up 
to five counselling sessions.

Development opportunities

 — We support a healthy work–life balance through offering a Company 
sick pay scheme, encouraging all team members to take their rest breaks 
and considering all requests for flexible working and home working.

 — Every year, we invest over 25,000 hours developing our people. 
From online learning modules to face-to-face sales training, 
every one of our team members has the opportunity to take part 
in structured learning.

 — Our Store Manager Development Programme is recognised 
by the Institute of Leadership and Management (“ILM”).

 — We offer health and safety training including first aid, forklift 

and fire safety.

64

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceRecognition

 — We recognise great performance and behaviours through our 

 — Our annual pay review/bonus schemes are based on individual 

annual appraisal process.

performance ratings.

 — Our values, created by our store teams, are at the heart of 

 — We also reward our sales consultants for completion of training 

everything the organisation does. The values are accompanied 
by a set of behaviours and everyone is assessed against the values 
and behaviours every six months.

modules through a pay for skills approach.

(iii) Gender pay gap reporting and diversity 
Gender pay reporting legislation which came into force in April 2017 requires all UK employers with 250 or more employees to publish annual 
information illustrating pay differences between male and female employees. We published our gender pay gap report in 2018 and it is available 
online at www.safestore.co.uk. Our median gender pay gap is just 4.1% compared to the UK average of 18.4%, and our mean gender pay gap is 
also below UK average. We are proud that our bonus schemes are open to all job levels across Safestore and colleagues at the same level have the 
same bonus opportunity. 95% of women received a bonus for their performance in the year under consideration compared with 92% of men, 
demonstrating that there is insignificant gender differentiation in bonuses awarded at Safestore.

Safestore is committed to the principle of equal opportunities and equal treatment for all employees, regardless of sex, race, religion or belief, age, 
marriage or civil partnership, pregnancy/maternity, sexual orientation, gender reassignment or disability. We have a clear policy of paying employees 
equally for the same or equivalent work, regardless of their sex (or any other characteristic set out above). Safestore is therefore confident that its 
gender pay gap does not stem from paying men and women differently for the same or equivalent work. Rather, our gender pay gap is the result of 
the roles in which men and women work within the organisation and the salaries that these roles attract. We have a higher proportion of women in 
part time roles and there are more men in senior roles.

Safestore’s gender pay gap compares favourably with that of organisations across the UK economy. However, this is not a subject about which 
Safestore is complacent, and we are committed to doing everything that we can to reduce the gap. We have already provided a range of initiatives 
that celebrate the cultural diversity of our colleagues and support a healthy work–life balance, including creating and delivering diversity awareness 
training through our e-learning platform. Throughout 2018, we have maintained an active succession planning strategy, which considers the ability 
of internal colleagues before recruiting externally. When we do need to recruit externally, we have continued to build our employment brand, 
“Our People Make the Difference”, to support attraction. 

Moving forward, we really want to understand more about how we can improve the demographic gap in our workforce. We plan to complete 
a detailed analysis of our attraction and recruitment data to gain a clear understanding of our average applicant and how we can broaden our 
applicant diversity. Alongside this, we plan to provide unconscious bias awareness training to all of our recruiting managers.

Service contracts for Executive Directors 
The service agreements of the Executive Directors are not fixed term and are terminable by either the Company or the Director on the following bases:

Director

F Vecchioli

A Jones

Date of current service contract

3 September 2013

29 January 2013

Notice period

Twelve months

Twelve months

When setting notice periods, the Committee has regard to market practice and corporate governance best practice. All service contracts are 
available for viewing at the Company’s registered office and at the AGM.

Fees for external non-executive directorships 
The Board allows Executive Directors to accept appropriate outside commercial non-executive director appointments provided the aggregate 
commitment is compatible with their duties as Executive Directors. The Executive Directors concerned may retain fees paid for these services, 
which will be subject to approval by the Board. The Executive Directors hold no external directorships. 

Letters of appointment
The Group’s policy is to appoint Non-Executive Directors to the Board with a breadth of skills and experience that is relevant to the Group’s 
business. Appointments are made by the Board upon the recommendations and advice from the Nomination Committee.

The Non-Executive Directors do not have service contracts but are appointed under letters of appointment. Each Non-Executive Director is subject 
to an initial three-year term followed by annual re-election at the Company’s AGM. The table below sets out the dates that each Non-Executive 
Director was first appointed.

Director

A S Lewis

I S Krieger

J L Kenrick

C Balmforth

B Oliver

Date of appointment

Notice period by Company and Director

30 June 2009

3 October 2013

8 October 2014

1 August 2016

1 November 2016

Six months

Three months

Three months

Three months

Three months

No compensation is payable in the event of early termination apart from the notice period. All letters of appointment are available for viewing at the 
Company’s registered office and at the AGM.

Annual report and financial statements 2018  |  Safestore Holdings plc

65

Directors’ remuneration report continued
for the year ended 31 October 2018

PART C: DIRECTORS’ REMUNERATION POLICY continued
Considerations by the Committee of matters relating to Directors’ remuneration for 2018
The Committee is responsible for recommending to the Board the remuneration policy for Executive Directors and the senior management and 
for setting the remuneration packages for each Executive Director. The Committee also has oversight of the remuneration policy for all employees. 
The written terms of reference of the Committee are available on the Company’s website and from the Company on request.

Members of the Committee during 2018

C Balmforth (Chairman)

I S Krieger 

J L Kenrick

B Oliver

Number of 
meetings held 
during tenure 
during the year

Number of
meetings 
attended

Independent 

Yes 

Yes 

Yes 

Yes 

6

6

6

6

6

6

6

6

During the year, there were six Committee meetings. A large portion of the Committee’s time during the year was spent in relation to the shareholder 
engagement process and the development of the operation of the Directors’ remuneration policy. Other matters covered at each meeting included 
reviewing the gender pay gap analysis results and signing off the actions to address the issues identified, reviewing the terms of reference of the 
Committee, salary and fee decisions for 2018, the determination of annual bonus and PSP outturns for 2018 and developing our approach to the 
relevant changes set out in the new UK Code.

None of the Committee members have any personal financial interest (other than as shareholders) in the decisions made by the Committee, 
conflicts of interest arising from cross-directorships or day-to-day involvement in running the business. 

The Chairman, the Chief Executive Officer, the Chief Financial Officer, the Interim Company Secretary and the HR Director may attend meetings 
at the invitation of the Committee, but are not present when their own remuneration outcomes are being discussed. The HR Director acts as the 
secretary to the Committee.

The Committee received external advice in 2018 from PricewaterhouseCoopers (“PwC”) in connection with remuneration matters including the 
provision of general guidance on market and best practice. PwC was appointed by the Committee after a competitive tender process. PwC is 
considered by the Committee to be objective and independent. PwC is a member of the Remuneration Consultants Group and, as such, voluntarily 
operates under the code of conduct in relation to executive remuneration consulting in the UK. The Committee reviewed the nature of all the services 
provided during the year by PwC which included corporate tax and restructuring advice and was satisfied that no conflict of interest exists or 
existed in the provision of these services.

The total fees paid to PwC in respect of services to the Committee during the year were £95,000. Fees were determined based on the scope 
and nature of the projects undertaken for the Committee.

Shareholder voting
The table below shows the results of the latest shareholder votes on the Directors’ remuneration report and policy resolutions:

2017 GM vote on remuneration policy 

77,550,007

50.83%

75,030,203

49.17%

17,087,197

2018 AGM vote on Annual report on remuneration

91,521,500

51.74%

85,351,738 

48.26%

178,923

Votes for

%

Votes against

%

Votes withheld

Committee response to the significant votes against remuneration
At the 2018 AGM, the Committee was disappointed that our shareholders voted in significant numbers against our Annual report on remuneration. 
In line with best practice, Alan Lewis made a statement in the AGM voting results that the Board as a priority would be listening to and engaging 
with shareholders. On this basis, the Board was determined to engage with shareholders in a meaningful way in order to understand their views 
and concerns on our remuneration policy as well as what actions we could take in order to rebuild trust in relation to remuneration. Therefore 
during 2018, Claire Balmforth and Alan Lewis met 17 of our largest shareholders representing a broad section of our register and the major 
shareholder representative bodies.

The Committee debated the issues raised at length and issued a letter to shareholders on 28 September 2018 setting out the changes to the 
operation of the remuneration policy it was making to address these concerns. In line with the Investment Association’s requirements, we also 
released an additional public statement setting out these changes. The statement is available on our website and it is also attached to our 2017 
Annual report on remuneration’s entry into the Investment Association’s Public Register.

The Board also acknowledges the significant vote against the re-election of all Committee members at our 2018 AGM. Furthermore, the Board 
was unanimous in support of Claire Balmforth continuing as Chair of the Remuneration Committee given her determination to engage further 
with shareholders to find a balanced position that would be supported by a large number of our investors. 

Finally, throughout this report we have provided a detailed account of the changes to the operation of our remuneration policy we have made. 
As a Committee we feel that we have listened to shareholder concerns where possible and taken decisive action to address them. The Committee 
sincerely hopes these changes will encourage many of you to support our Annual report on remuneration at the upcoming 2019 AGM.

66

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceDirectors’ report

Safestore Holdings plc is a public limited liability company incorporated 
under the laws of England and Wales with the registered number 04726380. 
It has a premium listing on the London Stock Exchange Main Market for 
listed securities (LON:SAFE) and is a constituent member of the FTSE 
250 Index. The Company is a real estate investment trust (“REIT”). It is 
expected that the Company, which has no branches, will continue to 
operate as the holding company of the Group. The address of the 
registered office is Brittanic House, Stirling Way, Borehamwood, 
Hertfordshire WD6 2BT.

The principal activity of the Group is to provide storage solutions and 
related goods and services to commercial and domestic customers. 
The principal activity of the Company is that of a holding company.

The Directors present their report and the audited consolidated financial 
statements for the year ended 31 October 2018. References to Safestore, 
“the Group”, “the Company”, “we” or “our” are to Safestore Holdings 
plc, and its subsidiary companies where appropriate.

Going concern and viability statement
After making enquiries, the Directors of Safestore are confident that, 
on the basis of current financial projections and facilities available and 
after considering sensitivities, the Group has sufficient resources for 
its operational needs and to enable the Group to remain in compliance 
with the financial covenants in its bank facilities for the foreseeable 
future, a period of not less than twelve months. The Directors have 
assessed Safestore’s viability over a three-year period to October 2021. 
This is based on three years of the strategic plan, which gives greater 
certainty over the forecasting assumptions used. The viability statement 
is set out on page 15.

Financial instruments
The financial risk management objectives and policies of the Group, 
along with any details of exposure to any liability and cash flow risk, 
are set out on pages 12 to 15 and in note 19 to the financial statements.

Disclosures incorporated by reference
The following disclosures required to be included in the Directors’ 
report have been incorporated by way of reference to other sections of 
this report and should be read in conjunction with this report:

Disclosures required under Listing Rule 9.8.4R
For the purposes of LR 9.8.4C, the information required to be 
disclosed by LR 9.8.4R can be found in the following locations within 
the Annual Report:

 — corporate governance report on pages 40 to 71;

Information required under LR 9.8.4R

 — strategy and relevant future developments – refer to pages 1 to 11 

of the strategic report;

(1) Amount of interest capitalised and tax relief

(2) Publication of unaudited financial information

Page

n/a

n/a

 — financial risk management, policies and objectives of the Group, along 
with any details of exposure to any liability and cash flow risk, are set 
out on pages 12 to 15 and in note 19 to the financial statements;

 — details of the Group’s going concern assessment on pages 82 

and 83; and

 — employee matters and carbon emission disclosures are set out in 
the corporate social responsibility report on pages 26 to 29 and 
pages 35 to 38 respectively.

Results for the year and dividends 
The results for the year ended 31 October 2018 are set out in the 
consolidated statement of comprehensive income on page 78 and 
a review of the Group’s results are explained further on pages 1 to 24.

An interim dividend of 5.10 pence (FY2017: 4.20 pence) was paid on 
17 August 2018 and this included a property income dividend (“PID”) 
of 2.55 pence (FY2017: 2.10 pence). The Directors recommend a final 
dividend in respect of the year ended 31 October 2018 of 11.15 pence 
per ordinary share (FY2017: 9.80 pence). The PID element of the final 
dividend will be 11.15 pence (FY2017: 9.80 pence). If authorised at the 
2019 AGM, the dividend will be paid on 10 April 2019 to members on 
the register on 8 March 2019.

The PID will be paid after the deduction of withholding tax at the basic 
rate (currently 20%). However, certain categories of shareholder may 
be entitled to receive payment of a gross PID if they are UK resident 
companies, UK public bodies, UK pension funds and managers of 
ISAs, PEPs and child trust funds. Information, together with the relevant 
forms which must be completed and submitted to the Company’s 
Registrar, for shareholders who are eligible to receive gross PIDs, is 
available in the investor relations section of the Company’s website at 
www.safestore.co.uk. The ordinary dividend is not subject to 
withholding tax.

(4) Details of long term incentive schemes

104 and 105

(5) Waiver of emoluments by a Director

(6) Waiver of future emoluments by a Director

(7) Non-pre-emptive issues of equity for cash

(8)

Item (7) in relation to major subsidiary undertakings

(9) Parent participation in a placing by a listed subsidiary

(10) Contracts of significance

(11) Provision of services by a controlling shareholder

(12) Shareholder waiver of dividends

(13) Shareholder waiver of future dividends

(14) Agreements with controlling shareholders

n/a

n/a

104

n/a

n/a

n/a

n/a

n/a

n/a

n/a

All the information referenced above is incorporated by reference into 
the Directors’ report.

Management report
The strategic report and the Directors’ report collectively comprise 
the “management report” for the purposes of the Financial Conduct 
Authority’s Disclosure Guidance and Transparency Rules (DTR 4.1.5R).

Post-balance sheet events
There were no reportable events after the balance sheet date.

Directors
Details of the Directors of the Company who served throughout the year 
ended 31 October 2018 and up to the date of the financial statements, 
and their interests in the ordinary share capital of the Company and 
details of options granted to Executive Directors under the Group’s 
share schemes, are set out in the Governance report on pages 40 
and 41 and Directors’ remuneration report on page 61.

Annual report and financial statements 2018  |  Safestore Holdings plc

67

Directors’ report continued

Appointment and removal of Directors
The Company’s rules governing the appointment and removal of 
Directors are contained in its Articles of Association. Changes to the 
Articles of Association are only permitted in accordance with legislation 
and must be approved by a special resolution of shareholders. The 
Company’s Articles of Association provide that a Director may be 
appointed by an ordinary resolution of the shareholders or by the 
existing Directors, either to fill a vacancy or as an additional Director. 
Further information on the Company’s internal procedures for the 
appointment of Directors is given in the corporate governance section 
on pages 42 to 45.

A Director may be removed by the Company in certain circumstances 
set out in the Articles of Association or by a special resolution of the 
Company’s shareholders. 

Vacation of office
The office of a director shall be vacated if (amongst other 
circumstances) a director: (i) resigns; (ii) has been appointed for a fixed 
term and the term expires; (iii) ceases to be a director by virtue of the 
Companies Acts, is removed from office pursuant to the Articles of 
Association or becomes prohibited by law from being a director; (iv) 
becomes bankrupt; (v) has been suffering from mental or physical ill 
health and may remain so for more than three months; (vi) by reason of 
that person’s mental health, a court order makes an order which wholly 
or partly prevents that person from personally exercising any powers or 
rights which that person would otherwise have; (vii) both a director and 
his or her alternate director (if any) are absent, without the permission of 
the Board from meetings of the Board for six consecutive months and 
the Board resolves that his office is vacated; or (viii) is removed from 
office by notice addressed to the director at their last-known address 
and signed by all co-directors.

Directors’ powers
The Board, which is responsible for the management of the business, 
may exercise all the powers of the Company subject to the provisions 
of relevant legislation, the Company’s Articles of Association and to 
directions given by special resolution of the Company. The powers 
of the Directors set out in the Articles of Association include those 
in relation to the issue and buyback of shares.

Directors’ interests in contracts and conflicts 
of interest
No member of the Board had a material interest in any contract of 
significance with the Company, or any of its subsidiaries, at any time 
during the year. Directors are required to notify the Company of any 
conflict or potential conflict of interest. 

The Company’s policy is that Directors notify the Chairman and the 
Company Secretary of all new outside interests and conflicts of interest 
as and when they arise. The Board confirms that no conflicts have been 
identified or notified to the Company during the year and, accordingly, 
the Board has not authorised any conflicts of interest as permitted by 
the Company’s Articles of Association.

Share capital
At 31 October 2018, the Company’s issued share capital comprised 
210,011,217 ordinary shares of 1 pence each. The rights and obligations 
attaching to the Company’s ordinary shares are set out in its Articles of 
Association and note 22 of the Company’s financial statements. Details 
of movements in the share capital during the year are provided in note 22 
of the financial statements. The issued share capital has been increased 
by 527,998 ordinary shares during the year by fully paid issues as follows:

14 November 2017 to 
27 March 2018

On exercise of options under 
the Sharesave scheme

27 February 2018 to 
23 March 2018

On vesting of shares under 
the Performance Share Plan

Number of
ordinary shares
of 1 pence

17,998

510,000

No person holds securities in the Company carrying special rights with 
regards to control of the Company.

Own shares – Employee Benefit Trust
The Employee Benefit Trust retains 2,316 ordinary shares 
(FY2017: 16,263 ordinary shares) with a cost of £23 (FY2017: £163) 
in satisfaction of awards under the Group’s Long Term Incentive Plan. 
This represents less than 0.01% (FY2017: 0.01%) of the total issued 
share capital of the Company.

Annual re-election of Directors
The Company’s Articles of Association require that one-third of Directors 
retire by rotation each year and that each Director must retire at intervals 
of not more than three years. In accordance with the Code, all Directors 
will retire at the Annual General Meeting (“AGM”) to be held on 
Wednesday 20 March 2019 and will offer themselves for re-election.

Purchase of own shares
The Company was granted authority at the 2018 AGM to make market 
purchases of its own ordinary shares. This authority will expire at the 
conclusion of the 2019 AGM and a resolution will be proposed to seek 
further authority. No ordinary shares were purchased under this authority 
during the year or in the period from 1 November 2018 to 29 January 2019.

Directors’ indemnities
The Directors have (and during the year ended 31 October 2018 had) 
the benefit of the qualifying third party indemnity provision contained 
in the Company’s Articles of Association, which provides a limited 
indemnity in respect of liabilities incurred as a Director or other officer 
of the Company.

68

Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceRestrictions on transfers of shares and/or 
voting rights 
The Company is not aware of any agreements between shareholders 
that may result in restrictions on the transfer of securities and/or voting 
rights and apart from the matters described below, there are no 
restrictions on the transfer of the Company’s ordinary shares and/or 
voting rights:

Significant agreements and change of control
The Group’s bank facilities agreement and US private placement note 
agreement contain provisions entitling the counterparty to terminate 
the contractual agreements in the event of a change of control of the 
Group. The rules governing the Group’s share scheme arrangements 
also contain provisions relating to the vesting and exercising of options 
in the event of a change of control of the Group.

 — Certain restrictions on transfers of shares may from time to time 
be imposed by laws and regulations (such as the Market Abuse 
Regulation). The Company’s Securities Dealing Code provides that 
all Directors and employees are required to seek the Company’s 
approval to deal in its shares.

 — Some share-based employee incentive plans include restrictions 
on the transfer of shares, while the shares are subject to the 
plan concerned.

 — The Directors’ remuneration policy provides that annual bonus 
awards in excess of 100% of salary be deferred into shares 
(“Deferred Bonus Awards”); the recipient of a Deferred Bonus Award 
holds no voting rights in relation to such shares.

 — The transferor of a share is deemed to remain the holder until the 
transferee’s name is entered in the register of shareholders. The 
Board can refuse to register any transfer of any share which is not 
a fully paid share. The Company does not currently have any partly 
paid shares.

 — Unless the Directors determine otherwise, members are not entitled 
to vote personally or by proxy at a shareholders’ meeting, or to 
exercise any other member’s right in relation to shareholders’ 
meetings, in respect of any share for which any call or other sum 
payable to the Company remains unpaid.

 — Unless the Directors determine otherwise, no transfer of shares shall 
be registered and members are not entitled to vote personally or by 
proxy at a shareholders’ meeting, or to exercise any other member’s 
right in relation to shareholders’ meetings, if the member fails to 
provide the Company with the required information concerning 
interests in those shares, within the prescribed period after being 
served with a notice under Section 793 of the Companies Act 2006. 

 — The Directors’ remuneration policy provides that Executive Directors 

are encouraged to build up their shareholding over a five-year 
period. Executive Directors would be expected to retain any shares 
vesting (post-tax) under inflight awards until they have acquired the 
necessary shares to meet their shareholding requirements.

Details of deadlines in respect of voting for the 2019 AGM are contained 
in the notice of meeting that has been circulated to shareholders and 
which can be viewed on the Company’s website at www.safestore.co.uk.

There are no agreements between the Company and its Directors or 
employees providing for compensation for loss of office or employment 
(whether through resignation, purported redundancy or otherwise) that 
occurs because of a takeover bid.

Employment and environmental matters
Information in respect of the Group’s environmental and employment 
policies and greenhouse gas reporting is summarised in the corporate 
social responsibility section on pages 25 to 29 and is also available on 
the Group’s website at www.safestore.co.uk. 

Amendment of the Articles of Association
The Company’s Articles of Association may only be amended by 
special resolution at a general meeting of the shareholders.

Substantial shareholdings
The table below sets out the names of those persons who, insofar as the 
Company is aware, as at 9 November 2018 (being the nearest date of the 
Company’s internal analysis to 31 October 2018), are interested directly or 
indirectly in 3% or more of the issued share capital of the Company.

Name of shareholder

Number of
 ordinary shares
 as at 31.10.18

Percentage of 
issued share
 capital

Standard Life Aberdeen plc

12,003,152

5.72%

BlackRock Investment Management 
(London)

Legal & General Investment 
Management

Norges Bank Investment Management 

BlackRock Investment Management 
(San Francisco)

Vanguard Group

8,295,220

3.95%

7,968,575

7,242,438

7,147,165

6,553,308

3.79%

3.45%

3.40%

3.12%

Information provided to the Company pursuant to Rule 5 of the 
Disclosure Guidance and Transparency Rules (“DTR”) is published 
on a Regulatory Information Service and on the Company’s website. 

Annual report and financial statements 2018  |  Safestore Holdings plc

69

Directors’ report continued

Substantial shareholdings continued
During the current financial year and as at 31 October 2018, the Company has received the following notifications in accordance with DTR 5 
disclosing changes to voting interests in its issued share capital: 

Name of shareholder

Standard Life Aberdeen plc*

Norges Bank 

Kempen Capital Management N.V.

At 31 October 2018

Date of 
notification

Number of 
ordinary shares 

19 July 2018

12 July 2018

17 October 2018

10,550,607

8,339,500

6,395,670

Percentage
of issued
share capital

5.02%

3.97%

3.05%

Nature of holding
 (direct/indirect)

Indirect

Direct

Indirect

* 

 Aggregate of Standard Life Aberdeen plc affiliated investment management entities with delegated voting rights on behalf of multiple managed portfolios.

No further notifications have been received since 31 October 2018 and 29 January 2019, being the latest practicable date prior to the publication 
of this report. 

All interests disclosed to the Company in accordance with the Disclosure Guidance and Transparency Rules (DTR 5) that have occurred since 
29 January 2019 can be found on the Company’s website at www.safestore.co.uk. 

Political donations
The Company made no political donations and incurred no political expenditure during the year (FY17: £nil). It remains the Company’s policy not to 
make political donations or to incur political expenditure; however, the application of the relevant provisions of the Companies Act is potentially very 
broad in nature and, as with last year, the Board is seeking shareholder authority to ensure that the Company does not inadvertently breach these 
provisions as a result of the breadth of its business activities. It is not the policy of the Company or its subsidiaries to make political donations. 

Disclosure of information to auditor
Each of the persons who is a Director at the date of approval of this report confirms that:

 — so far as the Director is aware, there is no relevant audit information of which the Company’s auditor is unaware; and

 — each Director has taken all the steps a Director might reasonably that he/she ought to have taken as a Director in order to make himself/herself 

aware of any relevant audit information and to establish that the Company’s auditor is aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the Companies Act 2006.

Independent auditor
Deloitte LLP has indicated its willingness to continue in office and the Audit Committee has recommended resolutions at the 2019 AGM to 
re-appoint Deloitte LLP as the Company’s auditor and to authorise the Audit Committee to agree the auditor’s remuneration.

Annual General Meeting (“AGM”)
The AGM will be held at the Company’s registered office at Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT, on Wednesday 
20 March 2019 at 12.00 noon.

The 2019 AGM will include, as special business, resolutions dealing with authority to issue shares, disapplication of pre-emption rights, authority 
to purchase the Company’s own shares, and authority to call a general meeting on not less than 14 days’ notice. The Notice of AGM sets out details 
of the business to be considered at the AGM and contains explanatory notes on such business. This has been dispatched to shareholders and 
can be found on the Company’s website at www.safestore.co.uk.

Shareholders are encouraged to use their vote at this year’s AGM either by attending the meeting in person or by completing and returning the 
proxy form in accordance with the instructions set out in the form. Completing and returning the proxy form will not prevent shareholders from 
attending and voting at the meeting.

This report was approved by the Board for release on 7 January 2019 and signed on its behalf by:

Helen Bramall 
Interim Company Secretary
7 January 2019

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Safestore Holdings plc  |  Annual report and financial statements 2018

GovernanceStatement of Directors’ responsibilities

The Directors are responsible for preparing the Annual Report and 
Financial Statements in accordance with applicable law and regulation.

Company law requires the Directors to prepare such financial 
statements for each financial year. Under that law the Directors are 
required to prepare the Group financial statements in accordance with 
International Financial Reporting Standards (“IFRS”) as adopted by the 
European Union and Article 4 of the IAS Regulation and have also 
chosen to prepare the parent company financial statements in 
accordance with Financial Reporting Standard 101 ‘Reduced 
Disclosure Framework’. Under company law the Directors must not 
approve the financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and the parent 
company and of the profit or loss of the Group for that period. 

In preparing the parent company financial statements, the Directors are 
required to:

 — select suitable accounting policies and then apply them consistently;

 — make judgements and accounting estimates that are reasonable 

and prudent;

 — state whether Financial Reporting Standard 101 ‘Reduced 

Disclosure Framework’ has been followed, subject to any material 
departures disclosed and explained in the financial statements; and

 — prepare the financial statements on the going concern basis unless it 
is inappropriate to presume that the Company will continue in business.

In preparing the Group financial statements, International Accounting 
Standard 1 requires that Directors:

 — properly select and apply accounting policies;

 — present information, including accounting policies, in a manner that 

provides relevant, reliable, comparable and understandable information; 

 — provide additional disclosures when compliance with the specific 

requirements in IFRS is insufficient to enable users to understand the 
impact of particular transactions, other events and conditions on the 
entity’s financial position and financial performance; and

 — make an assessment of the Group’s ability to continue as a 

going concern.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Group’s transactions and 
disclose with reasonable accuracy at any time the financial position of 
the parent company and the Group and enable them to ensure that the 
financial statements comply with the Companies Act 2006. They are 
also responsible for safeguarding the assets of the parent company and 
the Group and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the Group’s website at 
www.safestore.co.uk. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Directors’ responsibility statement
We confirm that, to the best of our knowledge:

 — the financial statements, prepared in accordance with the relevant 

financial reporting framework, give a true and fair view of the assets, 
liabilities, financial position and profit or loss of the Group and the 
undertakings included in the consolidation taken as a whole; 

 — the strategic report includes a fair review of the development and 
performance of the business and the position of the Group and 
the undertakings included in the consolidation taken as a whole, 
together with a description of the principal risks and uncertainties 
that they face; and 

 — the Annual Report and Financial Statements, taken as a whole, 

are fair, balanced and understandable and provide the information 
necessary for shareholders to assess the Group’s position and 
performance, business model and strategy.

This responsibility statement was approved by the Board of Directors 
on 7 January 2019 and is signed on its behalf by:

Frederic Vecchioli
Chief Executive Officer

Andy Jones
Chief Financial Officer

Annual report and financial statements 2018  |  Safestore Holdings plc

71

Independent auditor’s report
to the members of Safestore Holdings plc

Report on the audit of the financial statements
Opinion
In our opinion:

 — the financial statements of Safestore Holdings plc (the “parent company”) and its subsidiaries (the “Group”) give a true and fair view of the state 

of the Group’s and of the parent company’s affairs as at 31 October 2018 and of the Group’s profit for the year then ended;

 — the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (“IFRSs”) 

as adopted by the European Union;

 — the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting 

Practice, including Financial Reporting Standard 101 ‘Reduced Disclosure Framework’; and 

 — the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group 

financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements which comprise:

 — the consolidated income statement;

 — the consolidated statement of comprehensive income;

 — the consolidated and parent company balance sheets;

 — the consolidated and parent company statements of changes in equity;

 — the consolidated cash flow statement; and

 — the Group related notes 1 to 30 and parent related notes 1 to 11.

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and IFRSs as 
adopted by the European Union. The financial reporting framework that has been applied in the preparation of the parent company financial 
statements is applicable law and United Kingdom Accounting Standards, including FRS 101 ‘Reduced Disclosure Framework’.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those standards are further described in the auditor’s responsibilities for the audit of the financial statements section of our report. 

We are independent of the Group and the parent company in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, including the Financial Reporting Council’s (“FRC’s”) Ethical Standard as applied to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements. We confirm that the non-audit services prohibited by the FRC’s 
Ethical Standard were not provided to the Group or the parent company.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Summary of our audit approach

Key audit matters

The key audit matter that we identified in the current year was the valuation of the investment properties, which is 
consistent with the key audit matter identified in the prior year.

Materiality

Scoping

The materiality that we used for the Group financial statements was £14.1 million which was determined as 2% of net 
assets. For testing items affecting profit before tax we have applied a lower threshold amounting to £3.9 million which 
was determined as 5% of profit before income tax adjusted to exclude the gain on revaluation of investment properties 
and movements in the fair value of derivatives. 

As in the prior year, we determined that there were two components within the Group: the United Kingdom and France 
operations. Our component audit work was executed at levels of materiality applicable to each individual component 
which were lower than Group materiality, ranging from £2.9 million to £10.6 million.

Significant changes 
in our approach

There have been no changes in the approach in the current year.

72

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsReport on the audit of the financial statements continued
Conclusions relating to going concern, principal risks and viability statement

We confirm that we have nothing material to report, 
add or draw attention to in respect of these matters.

We confirm that we have nothing material to report, 
add or draw attention to in respect of these matters.

Going concern
We have reviewed the Directors’ statement in note 2 to the financial statements 
about whether they considered it appropriate to adopt the going concern basis 
of accounting in preparing them and their identification of any material uncertainties 
to the Group’s and Company’s ability to continue to do so over a period of at least 
twelve months from the date of approval of the financial statements.

We are required to state whether we have anything material to add or draw attention 
to in relation to that statement required by Listing Rule 9.8.6R(3) and report if the 
statement is materially inconsistent with our knowledge obtained in the audit.

Principal risks and viability statement
Based solely on reading the Directors’ statements and considering whether 
they were consistent with the knowledge we obtained in the course of the audit, 
including the knowledge obtained in the evaluation of the Directors’ assessment 
of the Group’s and the Company’s ability to continue as a going concern, we are 
required to state whether we have anything material to add or draw attention to 
in relation to:

 — the disclosures on pages 12 to 15 that describe the principal risks and explain 

how they are being managed or mitigated;

 — the Directors’ confirmation on page 12 that they have carried out a robust 

assessment of the principal risks facing the Group, including those that would 
threaten its business model, future performance, solvency or liquidity; or

 — the Directors’ explanation on page 15 as to how they have assessed the 

prospects of the Group, over what period they have done so and why they 
consider that period to be appropriate, and their statement as to whether 
they have a reasonable expectation that the Group will be able to continue 
in operation and meet its liabilities as they fall due over the period of their 
assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions.

We are also required to report whether the Directors’ statement relating to the 
prospects of the Group required by Listing Rule 9.8.6R(3) is materially inconsistent 
with our knowledge obtained in the audit.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of the 
current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These 
matters included those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts 
of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters.

Valuation of investment properties 

Key audit matter description

Investment properties are held at a fair value of £1,277 million at 31 October 2018. This is the most 
quantitatively material balance in the financial statements. 

Property valuation, which is performed by an independent valuer, is by its nature subjective with significant 
judgements applied, particularly in the self-storage market where there is market uncertainty due to the lower 
volume of transactions in comparison with other property markets. We therefore identified a risk of fraud 
relating to valuation of investment properties. 

The key judgements about individual properties are capitalisation rate, discount rate, rental growth and 
stabilised occupancy levels. These judgements drive a cash flow model that is used as the basis of the 
valuation of each individual property. For further details of the Group’s valuation method and assumptions, 
refer to notes 2 and 11 of the financial statements. The valuation of property is also discussed in the Audit 
Committee report on page 48. 

Annual report and financial statements 2018  |  Safestore Holdings plc

73

Independent auditor’s report continued
to the members of Safestore Holdings plc

Report on the audit of the financial statements continued
Valuation of investment properties continued

How the scope of our 
audit responded to the 
key audit matter

We met with the third party valuer and assessed the appropriateness of the valuer’s scope and whether the 
valuer had sufficient expertise and resource. 

We obtained the source information provided by management to the valuer (e.g. historical revenue, 
occupancy, average rental rates and lettable area on a store by store basis) and tested the integrity of a 
sample of such information. 

We have also identified individual properties, which had significant change in market value to be investigated 
further and challenged the change in the market value with management and the valuer by identifying the cause 
of the change and assessing if it is appropriate and in line with market and our expectation. 

We provided the valuations to our own internal real estate experts, who are members of the Royal Institution of 
Chartered Surveyors. Our experts performed an independent assessment of the assumptions that underpin the 
valuations, namely capitalisation rates, discount rate, rental growth and stabilised occupancy on a property by 
property basis, based on their knowledge of the self-storage industry and wider real estate market. 

We confirmed with the valuer and with our internal real estate experts whether the Group’s valuation 
methodology remains appropriate, and noting that the number of transactions in the self-storage market 
has continued to increase year-on-year, assessed whether indicative rents and yields achieved in recent 
comparable transactions were consistent with the assumptions used in the Group’s valuations.

Key observations

We found the assumptions adopted by the valuers in the valuation were reasonable and the methodology 
applied was appropriate in all material aspects.

Our application of materiality 
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions of a 
reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope of our audit work and in 
evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Materiality

£14.1 million (FY2017: £12.4 million)

£2.9 million (FY2017: £2.2 million)

Basis for determining 
materiality 

2% (FY2017: 2%) of net assets. 

Parent company materiality represents 1.7% 
(FY2017: 2%) of net assets, as capped at the UK lower 
component threshold.

Rationale for the benchmark 
applied

We consider net assets to be a critical financial 
performance measure for the Group on the basis that 
it is a key metric used by management, investors, 
analysts and lenders. 

We consider net assets to be a critical financial 
performance measure for the Company on the basis 
that it is a key metric used by management, investors, 
analysts and lenders.

In addition to net assets, we also consider profit before income tax, adjusted to exclude the gain on revaluation of investment properties 
and movements in the fair value of derivatives, to be a critical financial performance measure for the Group, which aligns closely with EPRA 
earnings. We applied a lower threshold of £3.9 million (FY2017: £3.4 million) for testing of balances impacting that measure, which has been 
determined as 5% (FY2017: 5%) of profit before income tax adjusted to exclude the gain on revaluation of investment properties and movements 
in the fair value of derivatives.

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £0.7 million (2017: £0.6 million), 
as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the Audit Committee 
on disclosure matters that we identified when assessing the overall presentation of the financial statements.

An overview of the scope of our audit 
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including Group-wide controls, and assessing the 
risks of material misstatement at the Group level. 

As in the prior year, we determined that there were two components within the Group: the United Kingdom and France operations. In addition to 
performing the Group audit procedures, which included the testing of the consolidation process, the Group audit team also performed the audit 
of the United Kingdom component given all United Kingdom entities operate from the same office with the same financial system. We instructed 
component auditors to perform the audit of the France component and supervised their work through regular communication and participation 
in planning and closing meetings with management. We reviewed the outputs of the work performed by them during their audit and challenged 
their conclusions. Our component audit work was executed at levels of materiality applicable to each individual component which were lower than 
Group materiality, ranging from £2.9 million to £10.6 million (2017: £2.2 million to £8.7 million). In addition, for the lower threshold described above, 
our component thresholds ranged from £1.5 million to £2.1 million (FY2017: £1.2 million to £1.7 million).

74

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsReport on the audit of the financial statements continued
Other information

The Directors are responsible for the other information. The other information comprises the information included 
in the Annual Report, other than the financial statements and our auditor’s report thereon.

We have nothing to report 
in respect of these matters.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, 
in doing so, consider whether the other information is materially inconsistent with the financial statements or our 
knowledge obtained in the audit or otherwise appears to be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether there is a material misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of this 
other information, we are required to report that fact.

In this context, matters that we are specifically required to report to you as uncorrected material misstatements 
of the other information include where we conclude that:

 — Fair, balanced and understandable – the statement given by the Directors that they consider the Annual Report 
and financial statements taken as a whole is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group’s position and performance, business model and strategy, 
is materially inconsistent with our knowledge obtained in the audit; or

 — Audit Committee reporting – the section describing the work of the Audit Committee does not appropriately 

address matters communicated by us to the Audit Committee; or

 — Directors’ statement of compliance with the UK Corporate Governance Code – the parts of the Directors’ 
statement required under the Listing Rules relating to the Company’s compliance with the UK Corporate 
Governance Code containing provisions specified for review by the auditor in accordance with Listing Rule 
9.8.10R(2) do not properly disclose a departure from a relevant provision of the UK Corporate Governance Code.

Responsibilities of Directors
As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the preparation of the financial statements and 
for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the parent company’s ability to continue as a 
going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors 
either intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.

Details of the extent to which the audit was considered capable of detecting irregularities, including fraud, are set out below.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Extent to which the audit was considered capable of detecting irregularities, including fraud
We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then design and perform 
audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to provide a basis for our opinion.

Identifying and assessing potential risks related to irregularities
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and 
regulations, our procedures included the following:

 — enquiring of management and the Audit Committee, including obtaining and reviewing supporting documentation, concerning the Group’s 

policies and procedures relating to:

 — identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of non-compliance; 

 — detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged fraud; and

 — the internal controls established to mitigate risks related to fraud or non-compliance with laws and regulations.

 — discussing among the engagement team, including significant component audit teams and involving relevant internal specialists, including tax 
and valuations regarding how and where fraud might occur in the financial statements and any potential indicators of fraud. As part of this 
discussion, we identified potential for fraud in the significant judgements and assumptions which are used for the valuation of investment 
properties; and

 — obtaining an understanding of the legal and regulatory framework that the Group operates in, focusing on those laws and regulations that had 
a direct effect on the financial statements or that had a fundamental effect on the operations of the Group. The key laws and regulations we 
considered in this context included the UK Companies Act, REIT legislation, London Stock Exchange Listing Rules, and tax legislations.

Annual report and financial statements 2018  |  Safestore Holdings plc

75

Independent auditor’s report continued
to the members of Safestore Holdings plc

Report on the audit of the financial statements continued
Extent to which the audit was considered capable of detecting irregularities, including fraud continued
Audit response to risks identified
As a result of performing the above, we identified valuation of investment properties as a key audit matter. The key audit matters section of our 
report explains the matter in more detail and also describes the specific procedures we performed in response to the key audit matter. 

In addition to the above, our procedures to respond to risks identified included the following:

 — reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with relevant laws and regulations 

discussed above;

 — enquiring of management, the Audit Committee and external legal counsel concerning actual and potential litigation and claims;

 — performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement due to fraud;

 — reading minutes of meetings of those charged with governance, reviewing internal audit reports and reviewing correspondence with HMRC; and

 — in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other adjustments; 

assessing whether the judgements made in making accounting estimates are indicative of a potential bias; and evaluating the business rationale 
of any significant transactions that are unusual or outside the normal course of business.

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members, including internal 
specialists, and significant component audit teams, and remained alert to any indications of fraud or non-compliance with laws and regulations 
throughout the audit.

Report on other legal and regulatory requirements
Opinions on other matters prescribed by the Companies Act 2006
In our opinion the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

 — the information given in the strategic report and the Directors’ report for the financial year for which the financial statements are prepared is 

consistent with the financial statements; and

 — the strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and the parent company and their environment obtained in the course of the audit, 
we have not identified any material misstatements in the strategic report or the Directors’ report.

Matters on which we are required to report by exception

Adequacy of explanations received and accounting records 
Under the Companies Act 2006 we are required to report to you if, in our opinion:

We have nothing to report in respect 
of these matters.

 — we have not received all the information and explanations we require for our audit; or

 — adequate accounting records have not been kept by the parent company, or returns adequate 

for our audit have not been received from branches not visited by us; or

 — the parent company financial statements are not in agreement with the accounting records 

and returns.

Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of 
Directors’ remuneration have not been made or the part of the Directors’ remuneration report to be 
audited is not in agreement with the accounting records and returns.

We have nothing to report in respect 
of these matters.

Other matters
Auditor tenure
Following the recommendation of the Audit Committee, we were appointed by Directors on 12 October 2014 to audit the financial statements for 
the year ending 31 October 2014 and subsequent financial periods. The period of total uninterrupted engagement including previous renewals and 
re-appointments of the firm is five years, covering the years ending 31 October 2014 to 31 October 2018.

Consistency of the audit report with the additional report to the Audit Committee
Our audit opinion is consistent with the additional report to the Audit Committee we are required to provide in accordance with ISAs (UK).

Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditor’s report 
and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and 
the Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Darren Longley FCA (Senior statutory auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
London, UK
7 January 2019

76

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsConsolidated income statement
for the year ended 31 October 2018

Revenue
Cost of sales

Gross profit

Administrative expenses

Underlying EBITDA

Exceptional items

Share-based payments

Depreciation and contingent rent 

Operating profit before gains on investment properties
Gain on investment properties

Operating profit

Finance income

Finance expense

Profit before income tax
Income tax charge

Profit for the year

Earnings per share for profit attributable to the equity holders
– basic (pence)

– diluted (pence)

The financial results for both years relate to continuing operations.

Group

2018 
£’m

143.9

(51.7)

92.2

(16.7)

82.9

—

(5.3)

(2.1)

75.5

122.1

197.6

0.7

(13.0)

185.3

(8.1)

177.2

84.4

84.2

2017
£’m

129.9

(45.7)

84.2

(13.8)

74.4

(1.4)

(1.5)

(1.1)

70.4

39.2

109.6

6.1

(36.8)

78.9

(0.6)

78.3

37.4

37.3

Notes

3

4

11

3,5

7

7

8

10

10

Underlying EBITDA is defined as operating profit before exceptional items, share-based payments, corporate transaction costs, change in fair value 
of derivatives, gain/loss on investment properties, contingent rent and depreciation.

The notes on pages 82 to 107 are an integral part of these consolidated financial statements.

Annual report and financial statements 2018  |  Safestore Holdings plc

77

 
Consolidated statement of comprehensive income
for the year ended 31 October 2018

Profit for the year

Other comprehensive income/(expense)
Items that may be reclassified subsequently to profit or loss:

Currency translation differences

Net investment hedge

Other comprehensive income/(expense), net of tax

Total comprehensive income for the year

Group

2018 
£’m

177.2

2.0

(1.2)

0.8

178.0

2017
£’m

78.3

(3.0)

(0.9)

(3.9)

74.4

78

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsConsolidated balance sheet
as at 31 October 2018

Assets

Non-current assets
Investment properties

Interests in leasehold properties

Investment properties under construction

Property, plant and equipment

Derivative financial instruments

Deferred income tax assets

Other receivables

Current assets
Inventories

Trade and other receivables

Cash and cash equivalents

Total assets

Current liabilities
Trade and other payables

Current income tax liabilities

Obligations under finance leases

Non-current liabilities
Financial liabilities 

– bank borrowings

– derivative financial instruments 

Deferred income tax liabilities

Obligations under finance leases

Total liabilities

Net assets

Equity
Ordinary shares

Share premium

Translation reserve

Retained earnings

Total equity

Group

2018 
£’m

Notes

11

11

11

12

19

21

15

14

15

16

17

20

18

19

21

20

22

2017
£’m

999.2

56.2

7.8

2.0

0.9

0.1

1.1

1,216.2

56.1

4.7

2.2

1.4

0.2

0.5

1,281.3

1,067.3

0.2

22.5

10.5

33.2

0.2

23.5

65.6

89.3

1,314.5

1,156.6

(40.3)

(3.0)

(8.9)

(52.2)

(369.9)

(0.2)

(56.4)

(47.2)

(473.7)

(525.9)

788.6

2.1

60.5

13.5

712.5

788.6

(42.1)

(4.5)

(9.0)

(55.6)

(363.6)

(0.2)

(52.3)

(47.2)

(463.3)

(518.9)

637.7

2.1

60.4

12.7

562.5

637.7

These financial statements were authorised for issue by the Board of Directors on 7 January 2019 and signed on its behalf by:

A Jones 
Chief Financial Officer 

F Vecchioli
Chief Executive Officer

Company registration number: 4726380

Annual report and financial statements 2018  |  Safestore Holdings plc

79

Consolidated statement of changes in shareholders’ equity
for the year ended 31 October 2018

Balance at 1 November 2016

Comprehensive income
Profit for the year

Other comprehensive expense
Currency translation differences

Net investment hedge

Total other comprehensive expense

Total comprehensive (expense)/income

Transactions with owners
Dividends (note 9)

Increase in share capital

Employee share options

Transactions with owners

Balance at 1 November 2017

Comprehensive income
Profit for the year

Other comprehensive income
Currency translation differences

Net investment hedge

Total other comprehensive income

Total comprehensive income

Transactions with owners
Dividends (note 9)

Increase in share capital

Employee share options

Transactions with owners

Balance at 31 October 2018

Share
capital
£’m

2.1

Share
premium
£’m

60.1

— 

— 

—

— 

— 

— 

— 

— 

— 

— 

— 

—

— 

— 

— 

0.3

— 

0.3

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

0.1 

—

0.1 

Group

Translation
reserve
£’m

16.6

Retained
earnings
£’m

508.6

— 

78.3

Total
£’m

587.4

78.3

(3.0)

(0.9)

(3.9)

74.4

(25.6)

0.3 

1.2

(24.1)

637.7

— 

—

—

78.3 

(25.6)

— 

1.2

(24.4)

562.5

—

—

—

2.0

(1.2)

0.8

177.2

178.0

(31.3)

—

4.1

(27.2)

712.5

(31.3)

0.1

4.1

(27.1)

788.6

(3.0)

(0.9)

(3.9)

(3.9) 

— 

— 

— 

— 

2.0

(1.2)

0.8

0.8

—

—

—

—

2.1

60.4

12.7

—

177.2

177.2

2.1

60.5

13.5

The translation reserve balance of £13.5 million (FY2017: £12.7 million) comprises all foreign exchange differences arising from the translation of the 
financial statements of foreign operations.

80

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsConsolidated cash flow statement
for the year ended 31 October 2018

Cash flows from operating activities
Cash generated from operations

Interest paid

Tax paid

Net cash inflow from operating activities

Cash flows from investing activities
Acquisition of subsidiary, net of cash acquired

Expenditure on investment properties and development properties

Proceeds in respect of Capital Goods Scheme

Purchase of property, plant and equipment

Proceeds from disposal of investment properties

Net cash outflow from investing activities

Cash flows from financing activities
Issue of share capital

Equity dividends paid

Proceeds from borrowings

Repayment of borrowings

Debt issuance costs

Hedge breakage receipts

Hedge breakage costs 

Finance lease principal payments

Net cash (outflow)/inflow from financing activities

Net (decrease)/increase in cash and cash equivalents
Exchange gain/(loss) on cash and cash equivalents 

Cash and cash equivalents at 1 November

Cash and cash equivalents at 31 October

Group

2018 
£’m

80.2

(13.2)

(6.4)

60.6

(55.9)

(27.7)

1.1

(0.8)

—

(83.3)

0.1 

(31.3)

24.0

(19.0)

(1.1)

—

—

(5.2)

(32.5)

(55.2)

0.1

65.6

10.5

2017
£’m

73.0

(14.8)

(2.6)

55.6

— 

(21.7)

1.4

(0.6)

8.1

(12.8)

0.3

(25.6)

238.0

(199.1)

(2.0)

13.9

(2.6)

(5.3)

17.6

60.4

(0.2)

5.4

65.6

Notes

23 

30

9

16, 24

Annual report and financial statements 2018  |  Safestore Holdings plc

81

Notes to the financial statements
for the year ended 31 October 2018

1. General information
Safestore Holdings plc (“the Company”) and its subsidiaries (together, “the Group”) provide self-storage facilities to customers throughout the UK 
and Paris. The Company is a public limited company, which is listed on the London Stock Exchange and incorporated and domiciled in the UK. 
The address of its registered office is Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT.

2. Summary of significant accounting policies
The principal accounting policies of the Group are set out below. These policies have been consistently applied to each of the years presented, 
unless otherwise stated.

Basis of preparation
The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRS”) as adopted by 
the European Union and International Financial Reporting Interpretations Committee (“IFRIC”) interpretations. They also comply with those parts of 
the Companies Act 2006 applicable to companies reporting under IFRS.

The Group consolidated financial statements are presented in Sterling and are rounded to the nearest £0.1 million, unless otherwise stated. They 
are prepared on a going concern basis under the historical cost convention as modified by the revaluation of investment properties and the fair 
value of derivative financial instruments.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates and assumptions that affect 
the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during 
the reporting period. Although these estimates are based on management’s best knowledge of the amount, event or actions, actual amounts may 
differ from those estimates.

Going concern
The Group’s viability statement is set out on page 15. In preparing the viability statement, the Directors of Safestore have assessed the viability 
of the Group over a three-year period to October 2021 and are confident that, on the basis of current financial projections and facilities available, 
it is appropriate to prepare the financial statements on a going concern basis.

Standards, amendments to standards and interpretations issued and applied
The following new or revised accounting standards or IFRIC interpretations are applicable for the first time in the year ended 31 October 2018:

 — IAS 7 Amendments to cash flows relating to the Disclosure Initiative;

 — IAS 12 Amendments relating to recognition of deferred tax assets for unrealised losses; and

 — Annual improvements to IFRSs 2014–2016 Cycle.

Their adoption has not had any material impact on the disclosures or amounts reported in these financial statements. 

New and revised IFRSs in issue but not yet effective
At the date of authorisation of these financial statements, a number of new standards and amendments to standards and interpretations have been 
issued but are not yet effective for the current accounting period. Except as set out below, none of these standards is expected to have a significant 
impact on the financial statements of the Group or Company.

The new standards which could be expected to have an impact on the financial statements of the Group are discussed in further detail below:

IFRS 9 – Financial Instruments
The new standard addresses the classification, measurement and de-recognition of financial assets and liabilities and replaces IAS 39. The standard 
is applicable for financial years commencing on or after 1 January 2018 and therefore it will be effective for the year ending 31 October 2019 for the 
Safestore Group. 

IFRS 9 will have no impact on the Group’s financial liabilities. With the exception of derivative financial instruments, all trade and other payables are 
currently carried at amortised cost using the effective interest rate method, and will continue to be so under IFRS 9. Derivative financial instruments 
are measured at fair value, and changes in fair value will continue to be recognised in profit or loss under IFRS 9. 

The new standard requires impairment provisions for receivables to be recognised using the expected credit losses (“ECL”) model rather than the 
incurred loss basis, as currently under IAS 39. The significant financial assets held by the Group that will be impacted by the impairment losses 
recognised under IFRS 9 are trade receivables. 

The balance sheet as at 31 October 2018 has £15.5 million of trade receivables with an impairment provision of £2.0 million recognised under IAS 
39. As described in note 19 (Financial instruments), the Group’s exposure to credit risk is considered low, given the large number of customers. 
The Directors have carried out an assessment of the impact of impairment losses recognised for trade receivables under IFRS 9. Following this 
assessment, the impact on impairment losses recognised under IFRS 9 is estimated to be up to £0.1 million higher and therefore not material to 
the Group. However, some presentational changes will be required. 

IFRS 15 – Revenue Recognition 
This standard replaces IAS 18 and governs revenue recognition. The standard is based on the principle that revenue is recognised on the fulfilment 
of performance obligations and hence when control of a good or service is transferred to the customer. This standard is applicable to companies 
for financial years commencing on or after 1 January 2018, and hence the year ending 31 October 2019 will be the first applicable year for the Group. 

As per the Group’s assessment of the implications of the new standard, IFRS 15 will apply to all of its revenue streams. However, the financial 
impact will be immaterial on the amounts and timing of revenue recognised following transition to the new standard. Each customer contract 
contains discrete performance obligations and revenue is recognised over the period of the contract. The opening discount offers provided were 
also assessed under IFRS 15 and the Group has concluded that the accounting for this will be unchanged, that is to spread it evenly over the 
period of the opening offer discount. Some enhanced presentational changes will be required, for both the Annual Report and interim statements. 

82

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statements2. Summary of significant accounting policies continued
Going concern continued
New and revised IFRSs in issue but not yet effective continued
IFRS 16 – Leases
IFRS 16 is the new standard which will replace IAS 17 and is applicable for financial years commencing on or after 1 January 2019, and hence this 
will first apply to the Group for its financial year ending 31 October 2020. 

The standard requires substantially all leases to be recognised on the balance sheet for a lessee, as the distinction between operating and finance 
leases is removed. The exceptions are for short term and low value leases. For the Group, substantially all leases are already recognised on the 
balance sheet. 

The impact on the income statement charge for the leases in the year and the estimated impact on the rent charge in the first year of adoption 
will be considered in the October 2019 Annual Report. 

Basis of consolidation and business combinations
The consolidated financial statements incorporate the financial statements of the Company and all its subsidiary undertakings made up to 
31 October each year. Subsidiaries are entities controlled by the Company. Control is achieved when the Company:

 — has power over the investee;

 — is exposed, or has rights, to variable returns from its involvement with the investee; and

 — has the ability to use its power to affect its returns.

The results of subsidiaries acquired or disposed of during the year are included in the consolidated income statement from the effective date of 
acquisition or up to the effective date of disposal, as appropriate.

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used 
by the Group.

All intra-group transactions, balances and unrealised gains on transactions are eliminated on consolidation. Unrealised losses are also eliminated 
unless the transaction provides evidence of an impairment of the assets transferred. 

The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. The consideration transferred for the 
acquisition is measured as the fair value of the assets transferred, the liabilities incurred to the former owners of the acquiree and the equity 
instruments issued by the Group. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are 
measured initially at their fair values at the date of acquisition. Any excess of the cost of an acquisition over the fair value of the Group’s share of 
net identifiable assets including intangible assets of the acquired entity at the date of acquisition is recognised as goodwill. Any discount received 
is credited to the income statement in the year of acquisition as negative goodwill on acquisition of subsidiary. Costs attributable to an acquisition 
are expensed in the consolidated income statement under the heading “administrative expenses”.

Segmental reporting
IFRS 8 ‘Operating Segments’ (“IFRS 8”) requires operating segments to be identified based upon the Group’s internal reporting to the chief operating 
decision maker (“CODM”) to make decisions about resources to be allocated to segments and to assess their performance. The CODM is the person 
or group that allocates resources to and assesses the performance of the operating segments of an entity. The Group has determined that its CODM 
is the Executive Directors. 

A business segment is a distinguishable group of assets and operations, reflected in the way that the Group manages its business, that is subject to 
risks and returns that are different from those of other business segments. The Group’s net assets, revenue and profit before tax are attributable to 
one principal activity, the provision of self-storage, in two geographical reporting segments, the United Kingdom and Paris in France. 

Segment results, assets and liabilities include items directly attributable to segments as well as those that can be allocated on a reasonable basis.

Revenue recognition
Revenue represents amounts derived from the provision of self-storage services (rental space, customer goods insurance and consumables) which 
fall within the Group’s activities provided in the normal course of business, net of discounts, VAT (where applicable) and other sales related taxes.

Rental income is recognised over the period for which the space is occupied by the customer on a time apportionment basis. No revenue is 
recognised if there are significant uncertainties regarding recovery of the consideration due. Insurance income is recognised over the period for 
which the space is occupied by the customer on a time apportionment basis. 

The Group acts as principal in the provision of insurance services to its customers, and therefore revenue from insurance premiums is reported 
on a gross basis. The portion of insurance premiums on occupied space that relates to unexpired risks at the balance sheet date is reported as 
unearned premium liability in other payables.

Income for the sale of assets and consumables is recognised when the significant risks and rewards have been transferred to the buyer. For 
property sales this is generally at the point of completion. Where any aspect of consideration is conditional then the revenue associated with 
that conditional item is deferred. Income earned on the sales of consumable items is recognised at the point of sale.

Income from insurance claims is recognised when it is virtually certain of being received. 

Annual report and financial statements 2018  |  Safestore Holdings plc

83

2. Summary of significant accounting policies continued
Foreign currency translation
Functional and presentation currency
The individual financial statements for each company are measured using the currency of the primary economic environment in which it operates 
(its functional currency). For the purposes of the consolidated financial statements, the results and financial position of the Group are expressed 
in Sterling, which is the presentational currency of the Group.

Transactions and balances
Foreign currency transactions are translated into the functional currency at the rates of exchange prevailing on the dates of the transactions. At each 
balance sheet date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the balance 
sheet date. Non-monetary assets and liabilities carried at fair value that are denominated in foreign currencies are translated at the rates prevailing at 
the date when the fair value was determined. Gains and losses arising on retranslation are included in the income statement for the period, except 
for exchange differences arising on non-monetary assets and liabilities where the changes in fair value are recognised directly in equity.

On consolidation, the assets and liabilities of the Group’s overseas operations are translated into the Group’s presentational currency at exchange 
rates prevailing on the balance sheet date. Income and expense items are translated at the average exchange rates for the period. Exchange 
differences arising are classified as equity and are recognised as a separate component of equity, within the translation reserve. Such translation 
differences are recognised as income or expense in the period in which the operation is disposed of.

Borrowing costs
Borrowing costs directly attributable to the acquisition, construction or production of qualifying assets, which are assets that necessarily take a 
substantial period of time to get ready for their intended use or sale, are included within the cost of those assets, until such time as the assets 
are substantially ready for their intended use or sale. Investment income earned on the temporary investment of specific borrowings pending 
their expenditure on qualifying assets is deducted from the borrowing costs eligible for capitalisation.

All other borrowing costs are recognised in the income statement in the period in which they are incurred.

Investment properties, investment properties under construction and interests in leasehold properties
Investment properties are those properties owned by the Group that are held to earn rental income, or for capital growth, or both. Investment properties 
and investment properties under construction are initially measured at cost, including related transaction and borrowing costs. After initial recognition, 
investment properties and investment properties under construction are held at fair value based on a market valuation by professionally qualified external 
valuers at each balance sheet date.

The fair value of investment properties and investment properties under construction reflects, among other things, rental income from current leases and 
assumptions about rental income from future leases in the light of current market conditions. The fair value also reflects, on a similar basis, any cash outflows 
that could be expected in respect of the property. Some of these outflows are recognised as a liability, including finance lease liabilities in respect of 
leasehold land and buildings classified as investment properties; others, including contingent rent payments, are not recognised in the balance sheet.

Land and properties held under operating leases are classified and accounted for by the Group as investment property in accordance with IAS 40 when 
the rest of the definition of an investment property is met. In such cases, the operating leases concerned are accounted for as if they were finance leases. 
For investment properties held under leases that are classified as finance leases, the properties are initially recognised at the lower of fair value of the 
property and the present value of the minimum lease payments. An equivalent amount is recognised as a finance lease liability. After initial recognition, 
leasehold properties classified as investment properties are held at fair value, and the obligation to the lessor for the buildings element of the leasehold 
is included in the balance sheet at the present value of the minimum lease payments. Depreciation is provided on the minimum lease payment valuation 
over the lease term. 

Gains or losses arising on changes in the fair values of investment properties and investment properties under construction at the balance sheet date 
are recognised in the income statement in the period in which they arise.

Gains or losses on sale of investment properties are calculated as the difference between the consideration received and fair value estimated at the 
previous balance sheet date.

If an investment property or part of an investment property becomes owner occupied, it is reclassified as property, plant and equipment, and its fair 
value at the date of reclassification becomes its cost for accounting purposes.

Property, plant and equipment
Property, plant and equipment not classified as investment properties or investment properties under construction is stated at historical cost less 
accumulated depreciation and any accumulated impairment loss. Historical cost comprises the purchase price and costs directly incurred in 
bringing the asset into use.

Assets’ residual values and useful lives are reviewed and, if appropriate, adjusted at each balance sheet date. If the carrying amount of an asset is 
greater than the recoverable amount then the carrying amount is written down immediately to the recoverable amount.

Depreciation is charged so as to write off the cost of an asset less estimated residual value of each asset over its expected useful life using the 
straight line method. The principal rates are as follows:

2% per annum
Owner-occupied freehold buildings 
20–25% per annum
Motor vehicles 
Computer hardware and software 
15–33% per annum
Fixtures, fittings, signs and partitioning  10–15% per annum 

The gain or loss arising on the retirement or disposal of an asset is determined as the difference between the net sales proceeds and the carrying 
amount of the asset and is recognised in the income statement on disposal.

84

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 2018 
 
2. Summary of significant accounting policies continued
Impairment of tangible assets (excluding investment property)
At each balance sheet date, the Group reviews the carrying amounts of its tangible assets to determine whether there is any indication that those 
assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the 
extent of the impairment loss (if any). Where the asset does not generate cash flows that are independent from other assets, the Group estimates 
the recoverable amount of the cash-generating unit to which the asset belongs.

The recoverable amount is deemed to be the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future 
cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money 
and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset 
(or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised as an expense immediately.

A reversal of an impairment loss is recognised as income immediately.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost comprises all costs of purchase and other costs incurred in bringing the inventories 
to their present location and condition. Cost is calculated using the weighted average method. Net realisable value represents the estimated selling price 
less directly associated costs. Provision is made for slow-moving or obsolete stock, calculated on the basis of sales trends observed in the year.

Trade and other receivables
Trade and other receivables are measured at amortised cost using the effective interest method, less provision for impairment. A provision for 
impairment of trade receivables is established when there is objective evidence that the Group will not be able to collect all amounts due 
according to the original terms of the receivables.

Significant financial difficulties of the debtor, probability that the debtor will enter bankruptcy or financial reorganisation and default or 
delinquency in payments are considered indicators that a trade receivable is impaired. The amount of the provision is the difference between 
the asset’s carrying amount and the present value of estimated future cash flows, discounted at the original effective interest rate. The carrying 
amount of the asset is reduced through the use of an allowance account and the amount of the loss is recognised in the income statement 
within “administrative expenses”. When a trade receivable is uncollectable, it is written off against the allowance account for trade receivables.

Cash and cash equivalents
Cash and cash equivalents represent only liquid assets with original maturity of 90 days or less. Bank overdrafts that cannot be offset against other 
cash balances are shown within borrowings in current liabilities on the balance sheet.

Trade and other payables
Trade and other payables are initially recognised at fair value. Subsequently they are measured at amortised cost using the effective interest rate method.

Leases
Assets held under finance leases are recognised as assets of the Group at their fair value or, if lower, at the present value of the minimum lease 
payments, each determined at the inception of the lease. The corresponding liability to the lessor is included in the balance sheet as a finance 
lease obligation. Lease payments are apportioned between finance charges and the reduction of the lease obligation so as to achieve a 
constant rate of interest on the remaining balance of the liability.

Contingent rent payable under finance leases, being the difference between the rent currently payable and the minimum lease payments when 
the lease obligation was originally calculated, is charged as an expense in the years in which it is payable.

Finance charges are charged directly against income, unless they are directly attributable to qualifying assets, in which case they are capitalised 
in accordance with the Group’s general policy on borrowing costs.

Rentals payable under operating leases are charged to income on a straight line basis over the term of the relevant lease.

Borrowings
Interest-bearing bank loans and overdrafts are initially recorded at fair value, net of directly attributable transaction costs. Finance charges, including 
premiums payable on settlement or redemption and direct issue costs, are accounted for on an accruals basis in the income statement using the 
effective interest method and are included within the carrying amount of the instrument to the extent that they are not settled in the period in which 
they arise. Where fees are payable in relation to raising debt the costs are disclosed in the cash flow statement within financing activities. Where 
payments are made to exit or modify derivative financial instruments, these costs are disclosed in the cash flow statement within financing activities. 

Where existing borrowings are replaced by others from the same lenders on substantially different terms, or the terms of existing borrowing are 
substantially modified, such an exchange or modification is treated as a de-recognition of the original borrowings and the recognition of new 
borrowings, and the difference in the respective carrying amounts, including issuance costs, is recognised in the income statement. Otherwise, 
issuance costs incurred on refinancing are offset against the carrying value of borrowings. 

Financial instruments
The Group uses derivative financial instruments such as interest rate swaps, cross currency swaps and foreign exchange swaps, to hedge risks 
associated with fluctuations on borrowings and foreign operations transactions. Such derivatives are initially recognised and measured at fair value 
on the date a derivative contract is entered into and subsequently re-measured at fair value at each reporting date. The gain or loss on re-measurement 
is taken to finance expense in the income statement except where the derivative is designated as an effective cash flow hedging instrument. 
Interest costs for the period relating to derivative financial instruments, which economically hedge borrowings, are recognised within interest 
payable on bank loans and overdrafts. Other fair value movements on derivative financial instruments are recognised within fair value movement 
of derivatives. Designation as part of an effective hedge relationship occurs at inception of a hedge relationship.

The effective part of any gain or loss on borrowings that are designated as a hedge of a net investment in a foreign operation is recognised in other 
comprehensive income and presented in the translation reserve in equity, and is subsequently recognised in the Group income statement as part 
of the profit or loss on disposal of the net investment. The ineffective portion of the gain or loss is recognised immediately within trading profit in 
the Group income statement.

Annual report and financial statements 2018  |  Safestore Holdings plc

85

2. Summary of significant accounting policies continued
Financial instruments continued
(a) Financial assets
Financial assets are classified as financial assets at fair value through profit or loss or loans or receivables as appropriate. The Group determines 
the classification of its assets at initial recognition. 

Financial assets are de-recognised only when the contractual right to the cash flows from the financial asset expire or the Group transfers 
substantially all risks and rewards of ownership. Financial assets consist of loans and receivables and derivatives.

Financial assets recognised as trade and other receivables are classified as loans and receivables. They are recognised initially at fair value and 
subsequently measured at amortised cost less provision for impairment.

Cash and cash equivalents are also classified as loans and receivables. They are subsequently measured at amortised cost. Cash and cash equivalents 
includes cash in hand, deposits at call with banks and other short term highly liquid investments with original maturities of three months or less.

At each balance sheet date the Group assesses whether there is objective evidence that a financial asset or group of assets is impaired. If there 
is objective evidence the asset is impaired, the amount of the loss is measured as the difference between the asset’s carrying amount and the 
present value of estimated future cash flows discounted at the financial asset’s original effective interest rate. The carrying amount of the asset 
is reduced through use of an allowance account. The amount of the loss is recognised in the income statement.

(b) Financial liabilities
Liabilities within the scope of IAS 39 are classified as financial liabilities at fair value through profit or loss or other liabilities, as appropriate.

A financial liability is de-recognised when the obligation under the liability is discharged or cancelled or expires. All loans and borrowings are classified 
as other liabilities. Initial recognition is at fair value and subsequently at amortised cost. After initial recognition, interest-bearing loans and borrowings 
are subsequently measured at amortised cost using the effective interest method.

Financial liabilities included within trade and other payables are recognised initially at fair value and subsequently at amortised cost. The fair value of a 
non-interest-bearing liability is its discounted repayment amount. If the due date of the liability is less than one year, discounting is omitted.

For the purpose of hedge accounting, hedges are classified as cash flow hedges when hedging exposure to variability in cash flows that is either 
attributable to a particular risk associated with a recognised asset or liability or a forecast transaction. 

Changes in the fair value of derivative financial instruments that are designated as effective hedges of future cash flows are recognised directly in 
equity and the ineffective portion is recognised immediately in the income statement. If the cash flow hedge of a firm commitment or forecast 
transaction results in the recognition of an asset or a liability, then, at the time the non-financial asset or liability is recognised, the associated gains or 
losses on the derivative that had previously been recognised in equity are included in the initial measurement of the asset or liability. For hedges that 
do not result in the recognition of an asset or a liability, amounts deferred in equity are recognised in the income statement in the same period in which 
the hedged item affects net profit or loss.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised or no longer qualifies for hedge accounting. 
At that time, any cumulative gain or loss on the hedging instrument recognised in equity is retained in equity until the forecast transaction occurs. If a 
hedged transaction is no longer expected to occur, the net cumulative gain or loss recognised in equity is transferred to the income statement for the period.

Taxation including deferred tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because it 
excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. 
The Group’s liability for current tax is calculated using tax rates for that period that have been enacted or substantively enacted by the balance 
sheet date.

Deferred tax is provided on items that may become taxable at a later date, on the difference between the balance sheet value and the tax base 
value, on an undiscounted basis. The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent 
that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Employee benefit costs
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due. Payments made to state-managed 
retirement benefit schemes are dealt with as payments to defined contribution schemes where the Group’s obligations under the schemes 
are equivalent to those arising in a defined contribution retirement benefit scheme.

Share capital
Ordinary shares are classified as equity.

Costs directly attributable to the issue of new ordinary shares are shown in equity as a deduction, net of tax, from the proceeds.

Share-based payments
Share-based incentives are provided to employees under the Group’s Performance Share Plan, Long Term Incentive Plan and employee Sharesave 
schemes. The Group recognises a compensation cost in respect of these schemes that is based on the fair value of the awards, measured using 
Black-Scholes or Monte Carlo valuation methodologies. For equity-settled schemes, the fair value is determined at the date of grant and is not 
subsequently re-measured unless the conditions on which the award was granted are modified. For cash-settled schemes, the fair value is 
determined at the date of grant and is re-measured at each balance sheet date until the liability is settled. Generally, the compensation cost is 
recognised on a straight line basis over the vesting period. Adjustments are made to reflect expected and actual forfeitures during the vesting 
period due to the failure to satisfy service conditions or non-market performance conditions.

86

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 20182. Summary of significant accounting policies continued
Critical accounting judgements and key sources of estimation uncertainty
The preparation of consolidated financial statements under IFRS requires management to make judgements, estimates and assumptions that may 
affect the application of accounting policies and the reported amounts of assets and liabilities, income and expenses. Actual outcomes may therefore 
differ from these judgements, estimates and assumptions. 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in 
which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both 
current and future periods.

Critical judgements in applying the Group’s accounting policies 
The following critical judgement has been made in the process of applying the Group’s accounting policies:

Accounting for transactions
The Group frequently enters into transactions for the purchase or sale of properties or businesses, which can be material to the consolidated 
financial statements. Accounting for transactions requires judgement such as in calculating a gain or loss or, for a business combination, goodwill. 
Each transaction is considered separately by management.

Key sources of estimation uncertainty
The following key estimate has significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the 
consolidated financial statements:

Estimate of fair value of investment properties and investment properties under construction
The Group values its investment properties using a discounted cash flow methodology which is based on projections of net operating income. 
Principal assumptions and management’s underlying estimation of the fair value of those relate to: stabilised occupancy levels; expected future growth 
in storage rental income and operating costs; maintenance requirements; capitalisation rate; and discount rates. A more detailed explanation of the 
background, methodology and judgements made by management is adopted in the valuation of the investment properties is set out in note 11 to the 
financial statements.

Non-GAAP financial information
The Directors have identified certain measures that they believe will assist the understanding of the performance of the business. The measures 
are not defined under IFRS and they may not be directly comparable with other companies’ adjusted measures. The non-GAAP measures are not 
intended to be a substitute for, or superior to, any IFRS measures of performance but they have been included as the Directors consider them to be 
important comparables and key measures used within the business for assessing performance. The following are the key non-GAAP measures 
identified by the Group:

 — The Group defines exceptional items to be those that warrant, by virtue of their nature, size or frequency, separate disclosure on the face of the 

income statement where, in the opinion of the Directors, this enhances the understanding of the Group’s financial performance.

 — Underlying EBITDA is defined as operating profit before exceptional items, share-based payments, corporate transaction costs, change in 

fair value of derivatives, gain/loss on investment properties, contingent rent and depreciation. Management considers this presentation to be 
representative of the underlying performance of the business, as it removes the income statement impact of items not fully controllable by 
management, such as the revaluation of derivatives and investment properties, and the impact of exceptional credits, costs and finance 
charges. A reconciliation of statutory operating profit to underlying EBITDA can be found in the financial review on page 17.

 — Adjusted Diluted EPRA EPS is based on the European Public Real Estate Association’s definition of earnings and is defined as profit or loss for 
the period after tax but excluding corporate transaction costs, change in fair value of derivatives, gain/loss on investment properties and the 
associated tax impacts. The Company then makes further adjustments for the impact of exceptional items, IFRS 2 share-based payment 
charges, exceptional tax items and deferred tax charges. This adjusted earnings is divided by the diluted number of shares. The IFRS 2 cost is 
excluded as it is written back to distributable reserves and is a non-cash item (with the exception of the associated National Insurance element). 
Therefore neither the Company’s ability to distribute nor pay dividends are impacted (with the exception of the associated National Insurance 
element). The financial statements disclose earnings both on a statutory, EPRA and Adjusted Diluted EPRA basis and will provide a full reconciliation 
of the differences in the financial year in which any LTIP awards may vest. A reconciliation of statutory basic earnings per share to Adjusted 
Diluted EPRA EPS can be found in note 10.

 — EPRA basic net assets per share is an industry standard measure recommended by the European Public Real Estate Association (“EPRA”). 

The basis of calculation, including a reconciliation to reported net assets, is set out in note 13.

Annual report and financial statements 2018  |  Safestore Holdings plc

87

3. Segmental analysis 
The segmental information presented has been prepared in accordance with the requirements of IFRS 8. The Group’s revenue, profit before income tax 
and net assets are attributable to one activity: the provision of self-storage accommodation and related services. Segmental information is presented in 
respect of the Group’s geographical segments. This is based on the Group’s management and internal reporting structure.

Safestore is organised and managed in two operating segments, based on geographical areas, being the United Kingdom and Paris in France.

The chief operating decision maker, being the Executive Directors, identified in accordance with the requirements of IFRS 8, assesses the performance 
of the operating segments on the basis of underlying EBITDA, which is defined as operating profit before exceptional items, share-based payments, 
corporate transaction costs, change in fair value of derivatives, gain/loss on investment properties, contingent rent and depreciation.

The operating profits and assets include items directly attributable to a segment as well as those that can be allocated on a reasonable basis.

Year ended 31 October 2018

Continuing operations
Revenue

Underlying EBITDA 

Exceptional items

Share-based payments 

Contingent rent and depreciation

Operating profit before gain on investment properties
Gain on investment properties

Operating profit
Net finance expense

Profit before tax

Total assets 

Year ended 31 October 2017

Continuing operations
Revenue

Underlying EBITDA 

Exceptional items

Share-based payments

Contingent rent and depreciation

Operating profit before gain on investment properties
Gain on investment properties

Operating profit
Net finance expense

Profit before tax

Total assets 

UK
£’m

109.0

61.1

(0.5)

(4.8)

(1.6)

54.2

99.3

153.5

(10.8)

142.7

991.5

UK
£’m

97.5

54.3

(1.4)

(1.5)

(1.0)

50.4

26.3

76.7

(28.1)

48.6

869.8

Paris
£’m

34.9

21.8

0.5

(0.5)

(0.5)

21.3

22.8

44.1

(1.5)

42.6

Group
£’m

143.9

82.9

—

(5.3)

(2.1)

75.5

122.1

197.6

(12.3)

185.3

323.0

1,314.5

Paris
£’m

32.4

20.1

— 

—

(0.1)

20.0

12.9

32.9

(2.6)

30.3

Group
£’m

129.9

74.4

(1.4)

(1.5)

(1.1)

70.4

39.2

109.6

(30.7)

78.9

286.8

1,156.6

Inter-segment transactions are entered into under the normal commercial terms and conditions that would also be available to unrelated third parties. 
There is no material impact from inter-segment transactions on the Group’s results.

The prior year underlying EBITDA figures have been restated to exclude share-based payments, consistent with its definition in the 2018 Annual Report. 

88

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 20184. Exceptional items

Costs relating to corporate transactions

Net exceptional cost

2018 
£’m

—

—

2017
£’m

(1.4)

(1.4)

A net exceptional cost of £nil was incurred in the year. However, in France, exceptional income of £0.5 million relating to compensation was received from 
a landlord in respect of water damage and was offset by £0.5 million of legal and employment related costs in the UK. In the prior year, costs relating to 
corporate transactions of £1.4 million were incurred in relation to the acquisition of Stork Self Storage (Holdings) Limited (trading as Alligator Self Storage).

5. Operating profit 
The following items have been charged/(credited) in arriving at operating profit:

Staff costs 

Inventories: cost of inventories recognised as an expense (included in cost of sales) 

Depreciation on property, plant and equipment

Gain on investment properties 

Contingent rent payable under finance leases

Notes

25

14

12

11

2018 
£’m

27.8

1.0 

0.6

(122.1)

1.5

2017
£’m

22.0

0.9

0.5

(39.2)

0.6

6. Fees paid to auditor
During the year, the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditor at costs detailed below:

Audit services
Fees payable to the Company’s auditor and its associates for the audit of the parent company and consolidated 
financial statements

Fees payable to the Company’s auditor and its associates for the audit of the Company’s subsidiaries pursuant 
to legislation

Total audit fees

Fees for other services
Transaction services

Total

2018 
£’m

2017
£’m

0.2

0.1

0.3

—

0.3

0.2

0.1

0.3

0.1 

0.4

In the prior year, the non-audit fees paid to the Company’s auditor, Deloitte, principally related to multi-year projects which commenced before 
Deloitte’s appointment as auditor in 2014.

7. Finance income and costs

Finance income
Fair value movement of derivatives 

Unwinding of discount on Capital Goods Scheme (“CGS”) receivable

Net exchange gains 

Total finance income

Finance costs
Interest payable on bank loans and overdraft

Amortisation of debt issuance costs on bank loan

Underlying finance charges

Interest on obligations under finance leases

Fair value movement of derivatives

Exceptional finance expense

Total finance costs

Net finance costs

2018 
£’m

0.6

0.1

—

0.7

(8.3)

(0.1)

(8.4)

(4.5)

(0.1)

—

(13.0)

(12.3)

2017
£’m

1.5

0.1

4.5

6.1

(9.1)

(0.3)

(9.4)

(4.4)

(6.7)

(16.3)

(36.8)

(30.7)

Included within interest payable of £8.3 million (FY2017: £9.1 million) is £0.4 million (FY2017: £1.0 million) of interest relating to derivative financial 
instruments that are economically hedging the Group’s borrowings. The total change in fair value of derivatives reported within net finance costs 
for the year is a £0.5 million net gain (FY2017: £5.2 million net loss).

Annual report and financial statements 2018  |  Safestore Holdings plc

89

7. Finance income and costs continued
No exceptional finance costs were incurred in FY2018. In FY2017, £16.3 million was incurred as a result of the May 2017 refinancing and comprised a 
£12.4 million “make-whole” payment to holders of the cancelled US Dollar loan notes, with the balance relating to fees and the write off of previous 
unamortised issue costs.

8. Income tax charge
Analysis of tax charge in the year:

Current tax:

– tax in respect of overseas subsidiaries 

Deferred tax:

– current year

– prior year 

– impact of tax rate change

Tax charge

Note

21

2018 
£’m

4.7

4.7

7.6

(0.2)

(4.0)

3.4

8.1

2017
£’m

4.0

4.0

5.4

—

(8.8)

(3.4)

0.6

Reconciliation of income tax charge
The tax for the period is lower (FY2017: lower) than the standard effective rate of corporation tax in the UK for the year ended 31 October 2018 
of 19.0% (FY2017: 19.4%). The differences are explained below:

Profit before tax

Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 19.0% (FY2017: 19.4%)

Effect of:

– permanent differences

– profits from the tax exempt business

– difference from overseas tax rates

– impact of tax rate change in France

Tax charge

2018 
£’m

185.3

35.2

—
(27.0)
3.9
(4.0)

8.1

2017
£’m

78.9

15.3

0.1

(9.4)

3.4

(8.8)

0.6

The Group is a real estate investment trust (“REIT”). As a result the Group is exempt from UK corporation tax on the profits and gains from its 
qualifying rental business in the UK provided that it meets certain conditions. Non-qualifying profits and gains of the Group remain subject to 
corporation tax as normal. The Group monitors its compliance with the REIT conditions. There have been no breaches of the conditions to date. 

The main rate of corporation tax in the UK is 19.0%. Accordingly the Group’s results for this accounting period are taxed at an effective rate of 
19.0% (FY2017: 19.4%). Finance (No.2) Act 2015 provides that the rate of corporation tax from 1 April 2020 will be 17%. There will be no deferred 
taxation impact in respect of the changes in taxation rates.

In France, the 2018 Finance Bill, which was adopted in December 2017, introduced a reduction in the standard rate of corporate income tax from 
33.33% to 25.0%, applicable progressively from 2017 to 2022, extending reductions previously adopted following the 2017 Finance Bill. These 
reductions are applicable to all companies. As a result, the deferred tax charge includes a non-recurring deferred tax credit of £4.0 million 
(FY2017: £8.8 million) relating to this change.

9. Dividends per share 
The dividend paid in 2018 was £31.3 million (14.9 pence per share) (FY2017: £25.6 million (12.25 pence per share)). A final dividend in respect of 
the year ended 31 October 2018 of 11.15 pence (FY2017: 9.8 pence) per share, amounting to a total final dividend of £23.4 million (FY2017: £20.5 million), 
is to be proposed at the AGM on 20 March 2019. The ex-dividend date will be 7 March 2019 and the record date will be 8 March 2019 with an 
intended payment date of 10 April 2019. The final dividend has not been included as a liability at 31 October 2018.

The property income distribution (“PID”) element of the final dividend is 11.15 pence (FY2017: 9.8 pence), making the PID payable for the year 13.7 pence 
(FY2017: 11.9 pence) per share.

90

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 201810. Earnings per share 
Basic earnings per share is calculated by dividing the profit attributable to equity holders of the Company by the weighted average number of 
ordinary shares in issue during the year excluding ordinary shares held as treasury shares. Diluted earnings per share is calculated by adjusting 
the weighted average number of ordinary shares to assume conversion of all dilutive potential shares. The Company has one category of dilutive 
potential ordinary shares: share options. For the share options, a calculation is performed to determine the number of shares that could have been 
acquired at fair value (determined as the average annual market price of the Company’s shares) based on the monetary value of the subscription 
rights attached to the outstanding share options. The number of shares calculated as above is compared with the number of shares that would 
have been issued assuming the exercise of the share options.

Basic 

Dilutive securities

Diluted

Year ended 31 October 2018

Year ended 31 October 2017

Earnings 
£’m

177.2

—

177.2

Shares 
million

209.9

0.6

210.5

Pence 
per share

Earnings 
£’m

84.4

(0.2)

84.2

78.3

—

78.3

Shares 
million

209.2

1.0

210.2

Pence 
per share

37.4

(0.1)

37.3

Adjusted earnings per share
Explanations related to the adjusted earnings measures adopted by the Group are set out in note 2 under the heading Non-GAAP financial information 
on page 87. Adjusted earnings per share represents profit after tax adjusted for the valuation movement on investment properties, exceptional items, 
change in fair value of derivatives, exchange gains/losses, unwinding of the discount on the CGS receivable and the associated tax thereon. The 
Directors consider that these alternative measures provide useful information on the performance of the Group. 

EPRA earnings and earnings per share before non-recurring items, movements on revaluations of investment properties and changes in the fair 
value of derivatives have been disclosed to give a clearer understanding of the Group’s underlying trading performance.

Year ended 31 October 2018

Year ended 31 October 2017

Basic 

Adjustments:

Gain on investment properties

Exceptional items

Exceptional finance costs

Unwinding of discount on CGS receivable

Net exchange gain

Change in fair value of derivatives

Tax on adjustments

Adjusted

EPRA adjusted:

Depreciation of leasehold properties

Tax on leasehold depreciation adjustment

EPRA basic EPS

Share-based payments charge

Dilutive shares

Adjusted Diluted EPRA EPS1

Note

Earnings 
£’m

177.2

(122.1)

—

—

(0.1)

—

(0.5)

2.4

56.9

(5.2)

1.0

52.7

5.3

—

58.0

Shares 
million

209.9

— 

— 

—

— 

— 

— 

— 

209.9

—

—

209.9

—

6.8

216.7

Pence 
per share

84.4

(58.2)

—

—

— 

—

(0.2)

1.1

27.1

(2.5) 

0.5

25.1

2.5

(0.8)

26.8

Earnings 
£’m

78.3

Shares 
million

209.2

Pence 
per share

37.4

(39.2)

1.4

16.3

(0.1)

(4.5)

5.2

(4.4)

53.0

(5.3)

1.0

48.7

1.5

—

50.2

— 

— 

—

— 

— 

— 

— 

209.2 

— 

— 

209.2

—

7.5

216.7

(18.8)

0.7

7.8

— 

(2.2)

2.5

(2.1)

25.3

(2.5)

0.5

23.3

0.7

(0.8)

23.2

1  Adjusted Diluted EPRA EPS is defined in note 2 under Non-GAAP financial information on page 87. 

Annual report and financial statements 2018  |  Safestore Holdings plc

91

10. Earnings per share continued
Adjusted earnings per share continued
Gain on investment properties includes depreciation on leasehold properties of £5.2 million (FY2017: £5.3 million) and the related tax thereon of £1.0 million 
(FY2017: £1.0 million). As an industry standard measure, EPRA earnings is presented. EPRA earnings of £52.7 million (FY2017: £48.7 million) and EPRA 
earnings per share of 25.1 pence (FY2017: 23.3 pence) are calculated after further adjusting for these items.

EPRA adjusted income statement (non-statutory)

Revenue
Underlying operating expenses (excluding depreciation and contingent rent)

Underlying EBITDA before contingent rent 
Share-based payments charge

Depreciation and contingent rent

Operating profit before depreciation on leasehold properties
Depreciation on leasehold properties

Operating profit
Net financing costs 

Profit before income tax
Income tax 

Profit for the year (“EPRA earnings”)

EPRA basic earnings per share

Final dividend per share

2018 
£’m

143.9

(61.0)

82.9

(5.3)

(2.1)

75.5

(5.2)

70.3

(12.9)

57.4

(4.7)

52.7

2017 
£’m

129.9

(55.5)

74.4

(1.5)

(1.1)

71.8

(5.3)

66.5

(13.8)

52.7

(4.0)

48.7

25.1 pence

23.3 pence

11.15 pence

9.8 pence

Movement
%

10.8

9.9

11.4

253.3

90.9

5.2

(1.9)

5.7

(6.5)

8.9

17.5

8.2

7.7

13.8

11. Investment properties, investment properties under construction and interests in leasehold properties

At 1 November 2017

Additions

Acquisition of subsidiary

Reclassifications

Revaluations

Depreciation

Exchange movements

At 31 October 2018

At 1 November 2016

Additions

Disposals

Reclassifications

Revaluations

Depreciation

Exchange movements

At 31 October 2017

Investment 
property 
£’m

999.2
18.1
56.6
14.4
124.8
—
3.1

1,216.2

Investment 
property 
£’m

943.3

9.1

(8.1)

16.4

43.6

— 

(5.1)

999.2

Interests in
leasehold
properties 
£’m

Investment
property
under 
construction
£’m

56.2
3.5
1.4
—
—
(5.2)
0.2

56.1

7.8
8.8
—
(14.4)
2.5
—
—

4.7

Interests in
leasehold
properties 
£’m

Investment
property
under 
construction
£’m

58.9

5.0

(2.0)

— 

— 

(5.3) 

(0.4)

56.2

10.9

12.4

—

(16.4)

0.9

— 

— 

7.8

Total
investment 
properties 
£’m

1,063.2
30.4
58.0
—
127.3
(5.2)
3.3

1,277.0

Total
investment 
properties 
£’m

1,013.1

26.5

(10.1)

— 

44.5

(5.3)

(5.5)

1,063.2

92

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 201811. Investment properties, investment properties under construction and interests in leasehold 
properties continued
The gain on investment properties comprises:

Revaluations 

Depreciation

Freehold stores
At 1 November 2017

Movement in year

At 31 October 2018

Leasehold stores
At 1 November 2017

Movement in year

At 31 October 2018

All stores
At 1 November 2017

Movement in year

At 31 October 2018

2018 
£’m

127.3

(5.2)

122.1

Cost 
£’m

Revaluation 
on cost 
£’m

451.7

77.5

529.2

90.8

8.4

99.2

542.5

85.9

628.4

358.8

114.2

473.0

97.9

16.9

114.8

456.7

131.1

587.8

2017
£’m

44.5

(5.3)

39.2

Valuation 
£’m

810.5

191.7

1,002.2

188.7

25.3

214.0

999.2

217.0

1,216.2

The valuation of £1,216.2 million (FY2017: £999.2 million) excludes £0.6 million in respect of owner-occupied property, which is included within 
property, plant and equipment. Rental income earned from investment properties for the year ended 31 October 2018 was £118.9 million 
(FY2017: £107.4 million).

The Group has classified the investment property and investment property under construction, held at fair value, within Level 3 of the fair value 
hierarchy. There were no transfers to or from Level 3 during the year.

The freehold and leasehold investment properties have been valued as at 31 October 2018 by external valuers, Cushman & Wakefield Debenham Tie 
Leung Limited (“C&W”). The valuation has been carried out in accordance with the current edition of the RICS Valuation – Global Standards, which 
incorporate the International Valuation Standards and the RICS UK Valuation Standards (the “RICS Red Book”). The valuation of each of the 
investment properties has been prepared on the basis of fair value as a fully equipped operational entity, having regard to trading potential. Two 
non-trading properties were valued on the basis of fair value. The valuation has been provided for accounts purposes and, as such, is a Regulated 
Purpose Valuation as defined in the Red Book. In compliance with the disclosure requirements of the Red Book, C&W has confirmed that:

 — the member of the RICS who has been the signatory to the valuations provided to the Group for the same purposes as this valuation has done 
so since October 2006. The valuations have been reviewed by an internal investment committee comprising two valuation partners and an 
investment partner, all unconnected with the assignment;

 — C&W has been carrying out regular valuations for the same purpose as this valuation on behalf of the Group since October 2006;

 — C&W does not provide other significant professional or agency services to the Group;

 — in relation to the preceding financial year of C&W, the proportion of total fees payable by the Group to the total fee income of the firm is less than 

5%; and

 — the fee payable to C&W is a fixed amount per property and is not contingent on the appraised value.

Market uncertainty 
C&W’s valuation report comments on valuation uncertainty resulting from low liquidity in the market for self-storage property. C&W notes that in the 
UK since the start of 2014 there have only been 17 transactions involving multiple assets and 15 single asset transactions, and C&W is aware of 
only one comparable transaction in the Paris market. C&W states that due to the lack of comparable market information in the self-storage sector, 
there is greater uncertainty attached to its opinion of value than would be anticipated during more active market conditions.

Portfolio premium 
C&W’s valuation report confirms that the properties have been valued individually but that if the portfolio was to be sold as a single lot or in 
selected groups of properties, the total value could be different. C&W states that in current market conditions it is of the view that there could 
be a material portfolio premium.

Annual report and financial statements 2018  |  Safestore Holdings plc

93

11. Investment properties, investment properties under construction and interests in leasehold 
properties continued
Valuation method and assumptions
The valuation of the operational self-storage facilities has been prepared having regard to trading potential. Cash flow projections have been 
prepared for all of the properties reflecting estimated absorption, revenue growth and expense inflation. A discounted cash flow method of 
valuation based on these cash flow projections has been used by C&W to arrive at its opinion of fair value for these properties.

C&W has adopted different approaches for the valuation of the leasehold and freehold assets as follows:

Freehold and long leasehold (UK and Paris)
The valuation is based on a discounted cash flow of the net operating income over a ten-year period and a notional sale of the asset at the end of 
the tenth year.

Assumptions:

 — Net operating income is based on projected revenue received less projected operating costs together with a central administration charge of 6% 
of the estimated annual revenue, subject to a cap and collar. The initial net operating income is calculated by estimating the net operating income 
in the first twelve months following the valuation date.

 — The net operating income in future years is calculated assuming either straight line absorption from day one actual occupancy or variable absorption 

over years one to four of the cash flow period, to an estimated stabilised/mature occupancy level. In the valuation the assumed stabilised 
occupancy level for the trading stores (both freeholds and all leaseholds) open at 31 October 2018 averages 85.31% (31 October 2017: 80.91%). 
The projected revenues and costs have been adjusted for estimated cost inflation and revenue growth. The average time assumed for stores to 
trade at their maturity levels is 27.23 months (31 October 2017: 23.10 months).

 — The capitalisation rates applied to existing and future net cash flows have been estimated by reference to underlying yields for industrial and retail 
warehouse property, yields for other trading property types such as purpose-built student housing and hotels, bank base rates, ten-year money 
rates, inflation and the available evidence of transactions in the sector. The valuation included in the accounts assumes rental growth in future 
periods. If an assumption of no rental growth is applied to the external valuation, the net initial yield pre-administration expenses for mature stores 
(i.e. excluding those stores categorised as “developing”) is 7.54% (31 October 2017: 7.84%), rising to a stabilised net yield pre-administration 
expenses of 8.47% (31 October 2017: 8.80%).

 — The future net cash flow projections (including revenue growth and cost inflation) have been discounted at a rate that reflects the risk associated 
with each asset. The weighted average annual discount rate adopted (for both freeholds and all leaseholds) is 10.17% (31 October 2017: 10.55%).

 — Purchaser’s costs in the range of approximately 3.3% to 6.8% for the UK and 7.5% for Paris (see page 95) have been assumed initially, reflecting 
the progressive SDLT rates brought into force in March 2016 in the UK, and sales plus purchaser’s costs totalling approximately 5.3% to 8.8% (UK) 
and 9.5% (Paris) are assumed on the notional sales in the tenth year in relation to freehold and long leasehold stores.

Short leaseholds (UK)
The same methodology has been used as for freeholds, except that no sale of the assets in the tenth year is assumed but the discounted 
cash flow is extended to the expiry of the lease. The average unexpired term of the Group’s UK short-term leasehold properties is 12.5 years 
(31 October 2017: 13.3 years). The average unexpired term excludes the commercial leases in Paris.

Short leaseholds (Paris)
In relation to the commercial leases in Paris, C&W has valued the cash flow projections in perpetuity due to the security of tenure arrangements in 
that market and the potential compensation arrangements in the event of the landlord wishing to take possession. The valuation treatment is therefore 
the same as for the freehold properties. The capitalisation rates on these stores reflect the risk of the landlord terminating the lease arrangements.

Investment properties under construction
C&W has valued the stores in development adopting the same methodology as set out above but on the basis of the cash flow projection expected for 
the store at opening and allowing for the outstanding costs to take each store from its current state to completion and full fit out. C&W has allowed for 
carry costs and construction contingency, as appropriate.

Immature stores: value uncertainty
C&W has assessed the value of each property individually. However, six of the stores in the portfolio are relatively immature and have low initial 
cash flow. C&W has endeavoured to reflect the nature of the cash flow profile for these properties in its valuation, and the higher associated risks 
relating to the as yet unproven future cash flow, by adjustment to the capitalisation rates and discount rates adopted. However, immature low cash 
flow stores of this nature are rarely, if ever, traded individually in the market, unless as part of a distressed sale or similar situation. Although, there is 
more evidence of immature low cash flow stores being traded as part of a group or portfolio transaction. 

C&W considers there to be market uncertainty in the self-storage sector due to the lack of comparable market transactions and information. 
The degree of uncertainty relating to the six immature stores is greater than in relation to the balance of the properties due to there being even 
less market evidence than might be available for more mature properties and portfolios. 

C&W states that in practice, if an actual sale of the properties were to be contemplated then any immature low cash flow stores would normally 
be presented to the market for sale lotted or grouped with other more mature assets owned by the same entity, in order to alleviate the issue of 
negative or low short term cash flow. This approach would enhance the marketability of the group of assets and assist in achieving the best price 
available in the market by diluting the cash flow risk.

C&W has not adjusted its opinion of fair value to reflect such a grouping of the immature assets with other properties in the portfolio and all stores 
have been valued individually. However, C&W highlights the matter to alert the Group to the manner in which the properties might be grouped or 
lotted in order to maximise their attractiveness to the marketplace. 

C&W considers this approach to be a valuation assumption but not a Special Assumption, the latter being an assumption that assumes facts that 
differ from the actual facts existing at the valuation date and which, if not adopted, could produce a material difference in value. 

94

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 201811. Investment properties, investment properties under construction and interests in leasehold 
properties continued
Valuation method and assumptions continued
Valuation assumption for purchaser’s costs 
The Group’s investment property assets have been valued for the purposes of the financial statements after adjusting for notional purchaser’s costs 
in the range of approximately 3.3% to 6.8% (UK) and 7.5% (Paris), as if they were sold directly as property assets. The valuation is an asset valuation 
which is strongly linked to the operating performance of the business. They would have to be sold with the benefit of operational contracts, employment 
contracts and customer contracts, which would be difficult to achieve except in a corporate structure.

This approach follows the logic of the valuation methodology in that the valuation is based on a capitalisation of the net operating income after 
allowing a deduction for operational cost and an allowance for central administration costs. A sale in a corporate structure would result in a 
reduction in the assumed stamp duty land tax but an increase in other transaction costs reflecting additional due diligence resulting in a reduced 
notional purchaser’s cost of circa 2.75% of gross value. All the significant sized transactions that have been concluded in the UK in recent years 
were completed in a corporate structure. The Group therefore instructed C&W to prepare additional valuation advice on the basis of purchaser’s 
cost of 2.75% of gross value which are used for internal management purposes.

Sensitivity of the valuation to assumptions
All other factors being equal, higher net operating income would lead to an increase in the valuation of a store and an increase in the capitalisation 
rate or discount rate would result in a lower valuation, and vice versa. Higher assumptions for stabilised occupancy, absorption rate, rental rate 
and other revenue, and a lower assumption for operating costs, would result in an increase in projected net operating income, and thus an 
increase in valuation.

There are inter-relationships between the valuation inputs, and they are primarily determined by market conditions. The effect of an increase 
in more than one input could be to magnify the impact on the valuation. However, the impact on the valuation could be mitigated by the 
inter-relationship of two inputs moving in opposite directions, e.g. an increase in rent may be offset by a decrease in occupancy, resulting 
in no net impact on the valuation.

12. Property, plant and equipment

Cost
At 1 November 2017

Additions

Disposals

At 31 October 2018

Accumulated depreciation
At 1 November 2017

Charge for the year

At 31 October 2018

Net book value
At 31 October 2018

At 31 October 2017

Cost
At 1 November 2016

Additions

Disposals

At 31 October 2017

Accumulated depreciation
At 1 November 2016

Charge for the year
Disposals

At 31 October 2017

Net book value

At 31 October 2017

At 31 October 2016

Owner- 
occupied 
buildings 
£’m

Motor 
vehicles 
£’m

Fixtures 
and fittings 
£’m

0.8

—

—

0.8

0.2

—

0.2

0.6

0.6

0.5

0.2

(0.1)

0.6

0.2

0.1

0.3

0.3

0.3

3.8

0.7

—

4.5

2.7

0.5

3.2

1.3

1.1

Owner- 
occupied 
buildings 
£’m

Motor 
vehicles 
£’m

Fixtures 
and fittings 
£’m

0.8

—

—

0.8

0.2

—
—

0.2

0.6

0.6

0.4

0.2

(0.1)

0.5

0.2

0.1
(0.1)

0.2

0.3

0.2

3.5

0.3

— 

3.8

2.3

0.4
—

2.7

1.1

1.2

Total 
£’m

5.1

0.9

(0.1)

5.9

3.1

0.6

3.7

2.2

2.0

Total 
£’m

4.7

0.5

(0.1)

5.1

2.7

0.5 
(0.1)

3.1

2.0

2.0

Annual report and financial statements 2018  |  Safestore Holdings plc

95

13. Net assets per share
The European Public Real Estate Association (“EPRA”) has issued recommended bases for the calculation of net assets per share information and 
these are shown in the table below: 

Analysis of net asset value:

Net assets

Adjustments to exclude:

Fair value of derivative financial instruments (net of deferred tax)

Deferred tax liabilities on the revaluation of investment properties

Adjusted net asset value

Basic net assets per share (pence)

EPRA basic net assets per share (pence)

Diluted net assets per share (pence) 

EPRA diluted net assets per share (pence)

Shares in issue

2018 
£’m

2017
£’m

788.6

637.7

(1.2)

56.0

843.4

376

402

374

400

(0.8)

51.8

688.7

304

329

303

327

Number

Number

210,008,901

209,466,956

Basic net assets per share is shareholders’ funds divided by the number of shares at the year end. Diluted net assets per share is shareholders’ 
funds divided by the number of shares at the year end, adjusted for dilutive share options of 630,784 shares (FY2017: 1,049,438 shares). EPRA 
diluted net assets per share exclude deferred tax liabilities arising on the revaluation of investment properties. The EPRA NAV, which further 
excludes fair value adjustments for debt and related derivatives net of deferred tax, was £843.4 million (FY2017: £688.7 million), giving EPRA net 
assets per share of 402 pence (FY2017: 329 pence). The Directors consider that these alternative measures provide useful information on the 
performance of the Group.

EPRA adjusted balance sheet (non-statutory)

Assets
Non-current assets

Current assets 

Total assets

Liabilities 
Current liabilities

Non-current liabilities

Total liabilities

EPRA net asset value

2018 
£’m

2017 
£’m

1,279.9

33.2

1,313.1

(52.2) 

(417.5)

(469.7)

843.4

1,066.3

89.3

1,155.6

(55.6)

(411.3)

(466.9)

688.7

EPRA net asset value per share

402 pence

329 pence

14. Inventories

Finished goods and goods held for resale 

Less: provision for impairment of inventories

2018 
£’m

0.3

(0.1)

0.2

2017 
£’m

0.3

(0.1)

0.2

The Group consumed £1.0 million (FY2017: £0.9 million) of inventories during the year. Inventory write downs were £nil for the financial year ended 
31 October 2018 (FY2017: £nil). Inventories of £0.1 million (FY2017: £0.1 million) are carried at fair value less costs to sell. Provisions are made 
against slow-moving and obsolete stock lines where considered appropriate.

96

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 201815. Trade and other receivables

Current:
Trade receivables

Less: provision for impairment of receivables

Trade receivables – net

Other receivables

Prepayments

Movements on the Group provision for impairment of trade receivables are as follows:

Provisions for doubtful debts against trade receivables:
At 1 November

Acquisition of subsidiary

Provision for receivables impairment

Receivables written off during the year as uncollectable

At 31 October

2018 
£’m

15.5

(2.0)

13.5

2.9

6.1

22.5

2018 
£’m

1.6

0.1

0.8

(0.5)

2.0

2017 
£’m

13.4

(1.6)

11.8

5.5

6.2

23.5

2017 
£’m

1.5

—

0.9

(0.8)

1.6

The creation and release of provision for impaired receivables have been included in cost of sales in the income statement.

The provision for impairment of trade receivables is estimated by reference to the ageing of the receivable balance and historical experience. As at 
31 October 2018, trade receivables of £4.4 million (FY2017: £3.5 million) were determined to be impaired. Provision for impairment of trade receivables 
is also made on a portfolio basis against trade receivables which are not individually determined to be impaired. There is no concentration of credit risk 
with respect to trade receivables as the Group has a large number of customers.

As at 31 October 2018, trade receivables of £4.6 million (FY2017: £4.0 million) were past due but not impaired. These relate to a number of customers 
for whom there is no recent history of default, some of whom benefit from an extension to normal terms. The ageing analysis of these trade receivables 
is as follows:

Up to 28 days overdue

Up to 60 days overdue

2018 
£’m

4.0

0.6

2017 
£’m

3.5

0.5

The above balances are short term (including other receivables) and therefore the difference between the book value and the fair value of the above 
receivables is not significant. Consequently these have not been discounted.

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Sterling

Euros

2018 
£’m

15.4

7.1

22.5

2017 
£’m

17.2

6.3

23.5

Other receivables includes amounts in relation to VAT recoverable on qualifying expenditure in respect of the Capital Goods Scheme. As at 
31 October 2018 the Group had a total discounted other receivable of £1.1 million (FY2017: £2.2 million). This is split £0.5 million as non-current 
assets and £0.6 million as current assets (FY2017: £1.1 million and £1.1 million respectively). 

Annual report and financial statements 2018  |  Safestore Holdings plc

97

16. Cash and cash equivalents

Cash at bank and in hand

2018 
£’m

10.5

2017 
£’m

65.6

As at 31 October 2017, the Group retained the beneficial interest of £56.0 million of cash which was held in a solicitor client account in advance of 
completion of the acquisition of Stork Self Storage (Holdings) Limited (trading as Alligator Self Storage) on 1 November 2017.

The carrying amounts of the Group’s cash and cash equivalents are denominated in the following currencies:

Sterling

Euros

17. Trade and other payables

Current:
Trade payables

Other taxes and social security payable

Other payables

Accruals

Deferred income

The carrying amounts of the Group’s trade and other payables are denominated in the following currencies:

Sterling

Euros

18. Financial liabilities – bank borrowings and secured notes

Non-current

Bank loans and secured notes:
Secured

Debt issue costs

2018 
£’m

4.7

5.8

10.5

2018 
£’m

6.7

3.7

2.5

13.4

14.0

40.3

2018 
£’m

30.1

10.2

40.3 

2018 
£’m

370.9

(1.0)

369.9

2017 
£’m

61.3

4.3

65.6

2017 
£’m

8.2

3.6

2.4

14.9

13.0

42.1

2017 
£’m

33.3

8.8

42.1

2017 
£’m

364.2

(0.6)

363.6

The Group’s borrowings consist of bank facilities of £250 million and €70 million. Following a loan extension exercise whereby the majority of our facilities 
were extended by one year, £26 million of the £250 million facility still runs to June 2022 with £224 million now running to June 2023 and €13.3 million of 
the €70 million facility still runs to June 2022 with €56.7 million now running to June 2023. The US private placement notes of €125 million, with maturities 
extending to 2024 and 2027, and £50.5 million, maturing in 2029. The blended cost of interest on the overall debt is 2.28% per annum. 

The bank facilities attract a margin over LIBOR/EURIBOR. The margin ratchets between 1.25% and 2.50%, by reference to the Group’s performance 
against its interest cover covenant. Approximately 87% of the drawn bank facilities have been hedged at an effective rate of 0.9382% (LIBOR) or 0.1635% 
(EURIBOR).

The Company also has in issue €50.9 million (FY2017: €50.9 million) 1.59% Series A Senior Secured Notes due 2024, €74.1 million (FY2017: €74.1 million) 
2.00% Series B Senior Secured Notes due 2027 and £50.5 million (FY2017: £50.5 million) 2.91% Series C Senior Secured Notes due 2029. The €125.0 
million of Euro-denominated borrowings provide a natural hedge against the Group’s investment in the Paris business, so the Group has applied net 
investment hedge accounting and the retranslation of these borrowings is recognised directly in the translation reserve.

The bank loans and overdrafts are secured by a fixed charge over the Group’s investment property portfolio. As part of the Group’s interest rate 
management strategy, the Group has entered into several interest rate swap contracts, details of which are shown in note 19.

Bank loans and secured notes are stated before unamortised issue costs of £1.0 million (FY2017: £0.6 million).

98

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 201818. Financial liabilities – bank borrowings and secured notes continued 
Bank loans and secured notes are repayable as follows:

Between two and five years

After more than five years

Bank loans and secured notes

Unamortised debt issue costs

The effective interest rates at the balance sheet date were as follows:

2018

Group

2018 
£’m

209.2

161.7

370.9

(1.0)

369.9

2017
£’m

203.8

160.4

364.2

(0.6)

363.6

2017

Bank loans (UK term loan)

Bank loans (Euro term loan)

Private placement notes (Euro)

Private placement notes (Sterling)

Quarterly or monthly LIBOR plus 1.25%

Quarterly or monthly LIBOR plus 1.25%

Quarterly EURIBOR plus 1.25%

Weighted average rate of 1.83%

2.92%

Quarterly EURIBOR plus 1.25%

Weighted average rate of 1.83%

2.92%

Borrowing facilities
The Group has the following undrawn committed borrowing facilities available at 31 October in respect of which all conditions precedent had been 
met at that date:

Expiring beyond one year

The carrying amounts of the Group’s borrowings are denominated in the following currencies:

Sterling

Euro

Floating rate

2018 
£’m

103.0

2018
£’m

221.5

149.4

370.9

2017
£’m

107.7

2017
£’m

216.5

147.7

364.2

19. Financial instruments
Financial risk management
Financial risk management is an integral part of the way the Group is managed. In the course of its business, the Group is exposed primarily to foreign 
exchange risk, interest rate risk, liquidity risk and credit risk. The overall aim of the Group’s financial risk management policies is to minimise potential 
adverse effects on financial performance and net asset values (“NAV”). The Group manages the financial risks within policies and operating parameters 
approved by the Board of Directors and does not enter into speculative transactions. Treasury activities are managed centrally under a framework of 
policies and procedures approved and monitored by the Board. These objectives are to protect the assets of the Group and to identify and then 
manage financial risk. In applying these policies, the Group will utilise derivative instruments, but only for risk management purposes.

The principal financial risks facing the Group are described below.

Interest rate risk
The Group finances its operations through a mixture of retained profits, issued share capital and bank borrowings. The Group borrows in Sterling 
and Euros at floating rates and, where necessary, uses interest rate swaps to convert these to fixed rates to generate the preferred interest rate 
profile and to manage its exposure to interest rate fluctuations. A 1% change in interest rates would have a £0.5 million (FY2017: £0.8 million) impact 
on net interest. This sensitivity impact has been prepared by determining average floating interest rates and flexing these against average floating 
rate deposits and borrowings by major currency area over the course of the year.

Liquidity risk
The Group’s policy on liquidity risk is to ensure that sufficient cash is available to fund ongoing operations without the need to carry significant net 
debt over the medium term. The Group’s principal borrowing facilities are provided by a group of core relationship banks in the form of term loans 
and overdrafts. The quantum of committed borrowing facilities available to the Group is reviewed regularly and is designed to exceed forecast peak 
gross debt levels. Further details of the Group’s borrowing facilities, including the repayment profile of existing borrowings and the amount of 
undrawn committed borrowing facilities, are set out in note 18.

Annual report and financial statements 2018  |  Safestore Holdings plc

99

19. Financial instruments continued
Financial risk management continued
Credit risk
Credit risk arises on financial instruments such as trade and other receivables and short term bank deposits. Policies and procedures exist to ensure 
that customers have an appropriate credit history and account customers are given credit limits that are monitored. Short term bank deposits are 
executed only with A-rated or above authorised counterparties based on ratings issued by the major rating agencies. Counterparty exposure positions 
are monitored regularly so that credit exposures to any one counterparty are within predetermined limits. Overall, the Group considers that it is not 
exposed to a significant amount of credit risk. The amount of trade receivables outstanding at the year end does not represent the maximum exposure 
to operational credit risk due to the normal patterns of supply and payment over the course of a year. Based on management information collected as 
at month ends the maximum level of net trade receivables at any one point during the year was £14.3 million (FY2017: £11.7 million).

Foreign exchange risk
The Group operates internationally and is exposed to foreign exchange risk in respect of the Euro. Foreign exchange risk arises from future 
commercial transactions, recognised assets and liabilities and net investments in foreign operations. 

The Group has investments in foreign operations in France, whose net assets are exposed to foreign currency translation risk. Currency exposure 
arising from the net assets of the Group’s foreign operations is managed primarily through borrowings denominated in the relevant foreign currencies.

The Group holds Euro-denominated loan notes totalling €125 million and as such is exposed to foreign exchange risk on these notes. The foreign 
exchange risk relating to the notes provides a natural hedge against the Euro-denominated assets of its operations in France. As a result, the Group 
applies net investment hedging in respect of these loan notes, so the Group income statement is not exposed to exchange risk.

At 31 October 2018, if Sterling had weakened by 10% against the Euro with all other variables held constant, post-tax profit for the year would have 
been unchanged (FY2017: unchanged). Equity would have been £10.3 million higher (FY2017: £6.6 million higher), arising primarily on translation of 
Euro-denominated net assets held by subsidiary companies with a Euro functional currency.

The Group is not exposed to significant transaction foreign exchange risk as purchases are invoiced in either Sterling or Euros.

Capital risk
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide returns for 
shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, 
issue new shares or sell assets to reduce debt. Being a REIT, the Group is required to distribute as a dividend a minimum of 90% of its property 
rental income to shareholders. This is factored into the Group’s capital risk management.

Consistent with others in the industry, the Group monitors capital on the basis of the gearing ratio. This ratio is calculated as net debt divided by 
total capital. Net debt is calculated as total borrowings (including “current and non-current borrowings” as shown in the consolidated balance 
sheet) less cash and cash equivalents. Total capital is calculated as equity as shown in the consolidated balance sheet plus net debt.

The gearing ratios at 31 October 2018 and 2017 were as follows:

Total borrowings (excluding derivatives)

Less: cash and cash equivalents (note 16)

Net debt

Total equity

Total capital

Gearing ratio

2018
£’m

426.0
(10.5)

415.5
788.6

1,204.1

35%

2017
£’m

419.8

(65.6)

354.2

637.7

991.9

36%

The Group considers that a loan-to-value (“LTV”) ratio, defined as gross debt (excluding finance leases) as a proportion of the valuation of 
investment properties and investment properties under construction (excluding finance leases), of between 30% and 40% represents an 
appropriate medium term capital structure objective. The Group’s LTV ratio was 30% at 31 October 2018 (FY2017: 36%). 

The Group has complied with all of the covenants on its banking facilities during the year.

Financial instruments
Financial instruments disclosures are set out below:

Interest rate swaps

2018

2017

Asset
£’m

1.4

Liability
£’m

(0.2)

Asset
£’m

0.9

Liability
£’m

(0.2)

The fair value of financial instruments that are not traded in an active market, such as over the counter derivatives, is determined using valuation 
techniques. The Group obtains such valuations from counterparties who use a variety of assumptions based on market conditions existing at each 
balance sheet date.

The fair values of all financial instruments are equal to their book value, with the exception of bank loans which are set out below. The carrying value 
less impairment provision of trade receivables, other receivables and the carrying value of trade payables and other payables approximate their fair value.

100

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 201819. Financial instruments continued
Financial instruments continued
The fair value of bank loans is calculated as:

Bank loans 

2018

2017

Book value
£’m

Fair value
£’m

Book value
£’m

369.9

376.5

363.6

Fair value
£’m

364.7

Fair value hierarchy
IFRS 13 requires fair value measurements to be recognised using a fair value hierarchy that reflects the significance of the inputs used in the 
measurements, according to the following levels:

Level 1 – unadjusted quoted prices in active markets for identical assets or liabilities.

Level 2 – inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.

Level 3 – inputs for the asset or liability that are not based on observable market data.

The table below shows the level in the fair value hierarchy into which fair value measurements have been categorised:

Assets per the balance sheet

Derivative financial instruments – Level 2

Liabilities per the balance sheet

Derivative financial instruments – Level 2

2018
£’m

1.4

2018
£’m

0.2

2017
£’m

0.9

2017
£’m

0.2

There were no transfers between Levels 1, 2 and 3 fair value measurements during the current or prior year.

Over the life of the Group’s derivative financial instruments, the cumulative fair value gain/loss on those instruments will be £nil as it is the Group’s 
intention to hold them to maturity.

Interest rate swaps not designated as part of a hedging arrangement
The notional principal amounts of the outstanding interest rate swap contracts at 31 October 2018 were £135 million and €30 million (FY2017: £100 million 
and €30 million). At 31 October 2018 the weighted average fixed interest rates were Sterling at 0.9382% and Euro at 0.1635% (FY2017: Sterling at 0.8145% 
and Euro at 0.1635%) and floating rates are at quarterly LIBOR and quarterly EURIBOR. The LIBOR swaps and the EURIBOR swaps expire in June 2022. 
The movement in fair value recognised in the income statement was a net gain of £0.5 million (FY2017: £1.3 million net gain).

In addition, in the prior year, the Group held cross currency swaps, which were also not designated as part of a hedging arrangement, in respect of which 
the movement in fair value recognised in the income statement was a net loss of £6.5 million.

Financial instruments by category

Assets per the balance sheet

Trade receivables and other receivables excluding prepayments

Derivative financial instruments

Cash and cash equivalents

At 31 October 2018

Liabilities per the balance sheet

Borrowings (excluding finance lease liabilities)

Finance lease liabilities

Derivative financial instruments

Payables and accruals

At 31 October 2018

Loans and 
receivables 
£’m

Assets at fair 
value through 
profit and loss 
£’m

16.4

—

10.5

26.9

— 

1.4

— 

1.4

Liabilities at fair 
value through 
profit and loss 
£’m

Other financial 
liabilities at 
amortised cost 
£’m

— 

—

0.2

— 

0.2

369.9

56.1

— 

26.3

452.3

Total 
£’m

16.4

1.4

10.5

28.3

Total 
£’m

369.9

56.1

0.2

26.3

452.5

Annual report and financial statements 2018  |  Safestore Holdings plc

101

19. Financial instruments continued
Financial instruments continued
Financial instruments by category continued

Assets per the balance sheet

Trade receivables and other receivables excluding prepayments

Derivative financial instruments

Cash and cash equivalents

At 31 October 2017

Liabilities per the balance sheet

Borrowings (excluding finance lease liabilities)

Finance lease liabilities

Derivative financial instruments

Payables and accruals

At 31 October 2017

Loans and 
receivables 
£’m

Assets at fair 
value through 
profit and loss 
£’m

17.3

—

65.6

82.9

—

0.9

—

0.9

Liabilities at fair 
value through 
profit and loss 
£’m

Other financial 
liabilities at 
amortised cost 
£’m

—

—

0.2

—

0.2

363.6

56.2

—

29.1

448.9

The interest rate risk profile, after taking account of derivative financial instruments, was as follows:

Borrowings

Floating rate
£’m

2018

Fixed rate 
£’m

46.5

323.4

Total
£’m

369.9

Floating rate
£’m

2017

Fixed rate 
£’m

76.8

286.8

Total 
£’m

17.3

0.9

65.6

83.8

Total 
£’m

363.6

56.2

0.2

29.1

449.1

Total
£’m

363.6

The weighted average interest rate of the fixed rate financial borrowing was 2.12% (FY2017: 1.90%) and the weighted average remaining period for 
which the rate is fixed was six years (FY2017: seven years).

Maturity analysis
The table below analyses the Group’s financial liabilities and non-settled derivative financial instruments into relevant maturity groupings based on 
the remaining period at the balance sheet date to the contractual maturity dates. The amounts disclosed in the table are the contractual undiscounted 
cash flows.

2018
Borrowings 

Derivative financial instruments

Contractual interest payments and finance lease charges

Payables and accruals

2017
Borrowings 

Derivative financial instruments

Contractual interest payments and finance lease charges

Payables and accruals

Less than 
one year
£’m

One to two 
years 
£’m

Two to five 
years 
£’m

More than 
five years 
£’m

7.9
1.6
9.4
26.3

45.2

7.2

1.2

9.5

29.1

47.0

7.9
1.6
8.3
— 

17.8

7.2

1.2

8.7 

— 

17.1

231.6
2.6
23.5
— 

257.7

225.3

3.2

23.1

— 

251.6

176.5
—
48.2
— 

224.7

179.6

— 

48.8

— 

228.4

102

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 201820. Obligations under finance leases
The Group leases certain of its investment properties under finance leases. The average remaining lease term is 10.4 years (FY2017: 11.1 years).

Minimum lease payments

Present value of minimum
lease payments

Within one year

Within two to five years

Greater than five years

Less: future finance charges on finance leases

Present value of finance lease obligations

Current 

Non-current

2018
£’m

9.4

31.8

48.2

89.4

(33.3)

56.1

2017
£’m

9.5

31.8

48.8

90.1

(33.9)

56.2

2018
£’m

8.9

25.3

21.9

56.1

—

56.1

2018
£’m

8.9

47.2

56.1

2017
£’m

9.0

25.3

21.9

56.2

— 

56.2

2017
£’m

9.0

47.2

56.2

21. Deferred income tax
Deferred tax is calculated in full on temporary differences under the liability method using a tax rate of 17% (FY2017: 18%) for the UK and 25.83% 
(FY2017: 28.0%) for France. The movement on the deferred tax account was as shown below.

At 1 November

Charge/(credit) to income statement

Exchange differences

At 31 October

Note

8

2018 
£’m

52.2
3.4
0.6

56.2

2017 
£’m

56.9

(3.4)

(1.3)

52.2

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by IAS 12) during 
the period are shown below.

Deferred tax liability

At 1 November 2016

Credit to income statement

Exchange differences

At 31 October 2017

At 1 November 2017

Charge/(credit) to income statement

Exchange differences

At 31 October 2018

Revaluation of 
investment 
properties 
£’m

Other 
timing 
differences 
£’m

56.3

(3.2)

(1.3)

51.8

51.8

3.6

0.6

56.0

0.8

(0.3)

—

0.5

0.5

(0.1)

—

0.4

Total 
£’m

57.1

(3.5)

(1.3)

52.3

52.3

3.5

0.6

56.4

Annual report and financial statements 2018  |  Safestore Holdings plc

103

21. Deferred income tax continued

Deferred tax asset

At 1 November 2016

Charge to income statement 

At 31 October 2017

At 1 November 2017

Credit/(charge) to income statement 

At 31 October 2018

Other
timing
differences
£’m

—

—

—

—

0.2

0.2

Interest 
swap 
£’m

0.2

(0.1)

0.1

0.1

(0.1)

—

Total
£’m

0.2

(0.1)

0.1

0.1

0.1

0.2

The deferred tax liability due after more than one year is £56.4 million (FY2017: £52.3 million).

As at 31 October 2018, the Group had trading losses of £29.7 million (FY2017: £28.9 million) and capital losses of £36.4 million (FY2017: £36.4 million) 
in respect of its UK operations. All losses can be carried forward indefinitely. No deferred tax asset has been recognised in respect of these losses.

22. Called up share capital 

Called up, allotted and fully paid
210,011,217 (FY2017: 209,483,219) ordinary shares of 1 pence each

Ordinary shares
The holders of the ordinary shares shall be entitled to one vote for each ordinary share.

During the year the Company issued 527,998 ordinary shares (FY2017: 793,591 ordinary shares).

2018
£’m

2.1

2017
£’m

2.1

Safestore Holdings plc Sharesave scheme
No new options were granted during the year under the Sharesave scheme. The fair values of the options granted in previous years, and still 
outstanding during 2018, were assessed by an independent actuary using a Black-Scholes model.

Safestore Long Term Incentive Plan
Awards over 53,000 shares were granted during the year. The aggregate fair value of these awards is immaterial. 

Details of the awards outstanding under all of the Group’s share schemes are set out below:

Date of grant 

Safestore Holdings plc 
Sharesave scheme
26/08/2014

26/08/2014

24/10/2017

24/10/2017

Total

Safestore 2009 Performance 
Share Plan
04/02/2014

28/01/2015

14/03/2016

Total

Safestore Long Term 
Incentive Plan
29/09/2017

09/10/2017

15/06/2018

Total

At
31 October 
2017

17,998

62,075

281,437

63,496

425,006

1,483

480,901

366,881

849,265

Granted

Exercised

Lapsed 

At
31 October 
2018

Exercise 
price 

Expiry 
date

—

—

—

—

—

—

—

—

—

(17,998)

—

—

—

— 

— 

(41,192)

(3,911)

—

62,075

240,245

59,585

(17,998)

(45,103)

361,905

164.0p

164.0p

352.8p

352.8p

01/03/2018

01/03/2020

01/05/2021

01/05/2023

(1,483)

(480,901)

—

—

—

— 

—

(25,135)

341,746

(482,384)

(25,135)

341,746

0.0p

0.0p

0.0p

04/02/2018

28/01/2019

14/03/2020

6,148,000

150,000

—

6,298,000

— 

—

53,000

53,000

— 

— 

— 

— 

(235,000)

5,913,000

—

—

150,000

53,000

(235,000)

6,116,000

0.0p

0.0p

0.0p

28/09/2027

28/09/2027

28/09/2027

In addition, amounts totalling £147,000 (FY2017: £153,000) in respect of bonuses awarded to Executive Directors for the year ended 31 October 2018 
will be deferred into shares which will vest at the end of two years following the financial year in which the bonus is earned. The grant date is the 
start of the financial year in which the performance stage is assessed, which is one year before the shares are awarded. The shares are expected 
to be awarded in January 2019.

104

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 2018 
 
 
22. Called up share capital continued
During the year, the Long Term Incentive Plan (“LTIP”) options granted in 2017 to Frederic Vecchioli and Andy Jones were modified, such that the 
LTIP vesting level was reduced to nil for EPS performance below 7% per annum and relative TSR performance below the 55th percentile, unless 
there are exceptional circumstances justifying some pay out for this level of performance. No options have been modified for all other participants 
of the LTIP scheme. There is no accounting impact arising from this modification. No options have been modified since grant under any other awards.

The weighted average exercise price of outstanding options under the Sharesave scheme is 322 pence (FY2017: 317 pence).

Participants exercising Performance Share Plan awards during the year also received a further 29,626 shares in respect of dividends accrued 
during the vesting period.

Own shares
Included within retained earnings are ordinary shares with a nominal value of £23 (FY2017: £163) that represent shares allotted to the Safestore 
Employee Benefit Trust in satisfaction of awards under the Group’s Long Term Incentive Plan and which remain unvested.

23. Cash flow from operating activities
Reconciliation of operating profit to net cash inflow from operating activities:

Cash generated from continuing operations

Profit before income tax

Gain on investment properties

Depreciation

Net finance expense

Employee share options

Changes in working capital:

Decrease/(increase) in trade and other receivables

(Decrease)/increase in trade and other payables

Cash generated from continuing operations

24. Analysis of movement in net debt

Cash in hand
Debt due after one year

Total net debt excluding finance leases

Finance leases due within one year

Finance leases due after one year

Total finance leases

Total net debt

Notes

11

12

7

2018
£’m

185.3

(122.1)

0.6

12.3

4.1

1.5

(1.5)

80.2

Cash flows
£’m

Non-cash 
movements
£’m 

2017
£’m

65.6

(363.6)

(298.0)

(9.0)

(47.2)

(56.2)

(55.2)

(3.9)

(59.1)

5.2

—

5.2

(354.2)

(53.9)

0.1

(2.4)

(2.3)

(5.1)

—

(5.1)

(7.4)

2017
£’m

78.9

(39.2)

0.5

30.7

1.2

(1.0)

1.9

73.0

2018
£’m

10.5
(369.9)

(359.4)

(8.9)
(47.2)

(56.1)

(415.5)

Non-cash movements relate to reclassification of non-current debt to current debt, amortisation of debt issue costs, foreign exchange movements 
and unwinding of discount.

Annual report and financial statements 2018  |  Safestore Holdings plc

105

25. Employees and Directors

Staff costs (including Directors) for the Group during the year

Wages and salaries

Social security costs

Other pension costs

Share-based payments

2018
£’m

19.3

4.0

0.4

4.1

27.8

2017
£’m

17.7

2.8

0.3

1.2

22.0

During the period ended 31 October 2018 the Company’s equity-settled share-based payment arrangements comprised the Safestore Holdings plc 
Sharesave scheme, the Safestore 2009 Performance Share Plan and the Safestore Long Term Incentive Plan. The number of awards made under 
each scheme is detailed in note 22. No options have been modified since grant under any of the schemes.

Average monthly number of people (including Executive Directors) employed

2018 
Number

2017
Number

Sales

Administration

Key management compensation

Wages and salaries

Social security costs

Post-employment benefits

Share-based payments

The key management figures given above include Directors.

Directors

Aggregate emoluments

Company contributions paid to money purchase pension schemes

554

80

634

2018
 £’m

3.1

1.5

0.2

3.2

8.0

2018
£’m

5.0

0.1

5.1

512

75

587

2017
£’m

3.0

1.4

0.2

1.2

5.8

2017
£’m

3.1

0.1

3.2

There were two Directors (FY2017: two) accruing benefits under a money purchase scheme.

26. Contingent liabilities
As part of the Group banking facility, the Company has guaranteed the borrowings totalling £370.9 million (FY2017: £364.2 million) of fellow Group 
undertakings by way of a charge over all of its property and assets. There are similar cross guarantees provided by the Group companies in respect 
of any bank borrowings which the Company may draw under a Group facility agreement. The financial liability associated with this guarantee is 
considered remote and therefore no provision has been recorded.

Following a tax audit carried out on the Group’s operations in Paris, elements of tax were challenged by the French Tax Administration (“FTA”) 
for financial years 2011 to 2013. Similar challenges from the FTA have also been made to other operators within the self-storage industry. The 
Company and its legal advisers are of the opinion that there are no valid grounds for these challenges and intend to strongly contest the findings 
of the FTA. The duration and outcome of this dispute cannot be anticipated at this stage of the proceedings. Based on our analysis of the relevant 
information, any potential exposure in relation to the tax audit issues is not likely to be material, and no provision for any potential exposure has 
been recorded in the consolidated financial statements. Bank guarantees to cover any potential additional tax assessment are currently being 
put in place, of which guarantees totalling £0.4 million have been put in place as at 31 October 2018.

106

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsNotes to the financial statements continuedfor the year ended 31 October 201827. Capital commitments
The Group had £11.1 million of capital commitments as at 31 October 2018 (FY2017: £61.6 million). 

28. Related party transactions
The Group’s shares are widely held. 

During the year £nil (FY2017: £nil) transactions were carried out with related parties.

29. Parent company
Safestore Holdings plc is a limited liability company incorporated in England and Wales and domiciled in the UK. It operates as the ultimate parent 
company of the Safestore Holdings plc Group. 

30. Business combination
On 1 November 2017, the Group completed the acquisition of Stork Self Storage (Holdings) Limited (“SSSHL”), trading as Alligator Self Storage, 
a company controlled by funds managed or advised by York Capital Management, for cash consideration of £55.9 million, net of cash acquired. 
The acquisition has complemented the Group’s strategy of strengthening its market-leading portfolio. Following a provisional fair value exercise, 
final fair values of assets and liabilities have been determined following finalisation of working capital balances, resulting in no goodwill being 
recognised on acquisition due to the consideration paid being equal to the fair value of the identifiable net assets. £1.4 million of transaction 
related costs were reported as an exceptional item within administrative expenses for the year ended 31 October 2017. 

The fair value of the assets and liabilities of SSSHL recognised at the date of acquisition is set out in the table below:

Assets
Investment properties

Interests in leasehold properties

Trade and other receivables

Cash

Total assets

Liabilities
Trade and other payables

Obligations under finance leases

Total liabilities

Net assets

Gross consideration
Less cash acquired

Net consideration paid

£’m

56.6

1.4

0.8

2.2

61.0

(1.5)

(1.4)

(2.9)

58.1

58.1

(2.2)

55.9

Since the date of the acquisition, SSSHL has contributed £7.9 million to the revenue of the Group and £4.5 million to the profit after tax for the Group.

Annual report and financial statements 2018  |  Safestore Holdings plc

107

Company balance sheet
as at 31 October 2018

Fixed assets
Tangible assets

Investments in subsidiaries

Total fixed assets

Current assets
Debtors: amounts falling due after more than one year

Total current assets

Total assets
Creditors: amounts falling due within one year

Total assets less current liabilities
Creditors: amounts falling due after more than one year 

Net assets

Capital and reserves
Called up share capital

Share premium account

Profit and loss account

Total shareholders’ funds

Notes

5

6

7

8

9

10

Company

2018
£’m

—

1.0

1.0

321.8

321.8

322.8

(20.3)

302.5

(161.7)

140.8

2.1

60.5

78.2

140.8

2017
£’m

— 

1.0

1.0

302.1

302.1

303.1

(18.2)

284.9

(160.4)

124.5

2.1

60.4

62.0

124.5

The Company’s profit for the financial year amounted to £43.4 million (FY2017: £21.1 million).

The Company financial statements on pages 110 to 112 were approved by the Board of Directors on 7 January 2019 and signed on its behalf by:

A Jones 
Chief Financial Officer 

F Vecchioli
Chief Executive Officer

Company registration number: 04726380

108

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsCompany statement of changes in equity
for the year ended 31 October 2018

Balance at 1 November 2016

Comprehensive income
Profit for the year

Total comprehensive income

Transactions with owners
Dividends

Increase in share capital

Employee share options

Transactions with owners

Balance at 1 November 2017

Comprehensive income
Profit for the year

Total comprehensive income

Transactions with owners
Dividends

Increase in share capital

Employee share options

Transactions with owners

Balance at 31 October 2018

For details of the dividend paid in the year see note 9 in the Group financial statements.

Share
capital
£’m

2.1

—

—

—

— 

— 

— 

Company

Share
premium
£’m

60.1

—

—

—

0.3

— 

0.3

2.1

60.4

—

—

—

—

—

— 

2.1

—

—

—

0.1

—

0.1 

60.5

Retained
earnings
£’m

65.3

21.1

21.1

(25.6)

— 

1.2

(24.4)

62.0

43.4

43.4

(31.3)

—

4.1

(27.2)

78.2

Total
£’m

127.5

21.1

21.1

(25.6)

0.3

1.2

(24.1)

124.5

43.4

43.4

(31.3)

0.1

4.1

(27.1)

140.8

Annual report and financial statements 2018  |  Safestore Holdings plc

109

Notes to the Company financial statements
for the year ended 31 October 2018

1. Accounting policies and basis of preparation
The Company financial statements are prepared in accordance with Financial Reporting Standard 101 ‘Reduced Disclosure Framework’ (“FRS 101”). 
In preparing these financial statements the Company applies the recognition, measurement and disclosure requirements of International Financial 
Reporting Standards (“IFRS”) as adopted by the European Union, but makes amendments where necessary in order to comply with the Companies 
Act 2006 and sets out below where advantage of the FRS 101 disclosure exemptions has been taken.

In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures:

 — a cash flow statement and related notes;

 — comparative period reconciliations for tangible fixed assets;

 — disclosures in respect of transactions with wholly owned subsidiaries;

 — disclosures in respect of capital management;

 — the effects of new but not yet effective IFRSs;

 — IFRS 2 ‘Share-based Payment’ in respect of Group-settled share-based payments; and

 — certain disclosures required by IFRS 13 ‘Fair Value Measurement’ and the disclosures required by IFRS 7 ‘Financial Instruments: Disclosures’.

The above disclosure exemptions are permitted because equivalent disclosures are included in the Group consolidated financial statements.

The financial statements are prepared on a going concern basis under the historical cost convention. The Company’s principal accounting policies 
are the same as those applied in the Group financial statements, except as described below: 

Investments
Investments held as fixed assets are stated at cost less provision for impairment in value.

2. Results of parent company
As permitted by Section 408 of the Companies Act 2006, the Company has elected not to present its own income statement as part of these 
financial statements. The Company’s profit for the financial year amounted to £43.4 million (FY2017: £21.1 million).

3. Directors’ emoluments
The Directors’ emoluments are disclosed in note 25 of the Annual Report and Financial Statements of the Group.

4. Operating profit
The Company does not have any employees (FY2017: none). Details of the Company’s share-based payments are set out in note 22 to the Group 
financial statements.

Auditor’s remuneration for the year ended 31 October 2018 was £12,000 (FY2017: £10,000). There were no non-audit services (FY2017: none) 
provided by the auditor.

5. Tangible assets – fixtures and fittings

Cost
At 1 November 2017 and at 31 October 2018

Accumulated depreciation
At 1 November 2017

Charge for the year

At 31 October 2018

Net book value

At 31 October 2018

At 31 October 2017

6. Investments in subsidiaries

Cost and net book value
At 1 November 2017

Addition
Disposal 

At 31 October 2018

110

Safestore Holdings plc  |  Annual report and financial statements 2018

£’m

0.2

0.2

— 

0.2 

— 

—

£’m

1.0

1.0
(1.0)

1.0 

Financial statements6. Investments in subsidiaries continued
During the year, the Company acquired the share capital of Safestore Investments 2018 Limited and sold its investment in Safestore Investments 
Limited to Safestore Investments 2018 Limited.

Investments in subsidiaries are stated at cost. A list of interests in subsidiary undertakings is given below. The Directors believe that the carrying 
value of the investments is supported by their underlying net assets.

Interests in subsidiary undertakings
The entities listed below are subsidiaries of the Company or the Group. The Group percentage of equity capital and voting rights is 100% for all 
subsidiaries listed. The results of all of the subsidiaries have been consolidated within these financial statements. The registered address of each 
subsidiary is Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT, except where indicated below by a footnote.

Subsidiary

Country of incorporation

Principal activity

Safestore Investments 2018 Limited1
Access Storage Holdings (France) S.à r.l.
Alligator Management Services Limited8
Alligator Self Storage Limited7
Alligator Storage Birmingham Limited7
Alligator Storage Bolton Limited7
Alligator Storage Centres Limited7
Alligator Storage Limited7
Alligator Storage Wednesbury Limited7
Assay Insurance Services Limited
Compagnie de Libre Entreposage France SAS
Crown Self Storage (Exeter) Limited7
Crown Self Storage (Plymouth) Limited7
Fareham Self Storage Limited8
Keepsafe Bristol Trading Limited8
Keepsafe Camden Limited8
Keepsafe Farnham Trading Limited8
Mentmore Limited
R & M Hampson Limited7
Safestore Acquisition Limited

Safestore Group Limited

Safestore Investments Limited

Safestore Limited

Safestore Properties Limited

Safestore Trading Limited

Spaces Personal Storage Limited
Space Maker Properties Limited7
Space Maker Stores Limited7
Space Maker Trading Limited7
Spaces Personal Storage Limited
Storage UK SPV1 Limited7
Storage UK SPV2 Limited7
Stork Self Storage (Holdings) Limited7 
Stork Self Storage (Jumbo) Limited8
Stork Self Storage (Aylesbury) Limited8
Stork Self Storage (UK) Limited7
Une Pièce en Plus SAS

Notes

1  Held directly by the Company.

England and Wales
Luxembourg2
Scotland3
Scotland3
Scotland3
Scotland3
Scotland3
England and Wales
Scotland3
Guernsey4
France5
England and Wales

England and Wales
Scotland3
England and Wales
Scotland3
England and Wales

Holding company

Holding company

Provision of self-storage

Provision of self-storage

Provision of self-storage

Provision of self-storage

Provision of self-storage

Provision of self-storage

Provision of self-storage

Insurance services

Holding company

Provision of self-storage

Provision of self-storage

Provision of self-storage

Provision of self-storage

Provision of self-storage

Provision of self-storage

England and Wales

Holding company

England and Wales

Provision of self-storage

England and Wales

Holding company

England and Wales

Holding company

England and Wales

Holding company

England and Wales

Provision of self-storage

England and Wales

Provision of self-storage

England and Wales

Non-trading

England and Wales
Cayman Islands6
England and Wales

Provision of self-storage

Provision of self-storage

Holding company

England and Wales

Provision of self-storage

England and Wales

Provision of self-storage

England and Wales

Provision of self-storage

England and Wales

Provision of self-storage

England and Wales

Holding company

England and Wales

Provision of self-storage

England and Wales

Provision of self-storage

England and Wales
France5

Provision of self-storage

Provision of self-storage

2  Registered address: 412F, route d’Esch, L-2086 Luxembourg.

3  Registered address: Safestore Centre, 9 Canal Street, Glasgow G4 0AD.

4  UK tax resident; registered address: St Martin’s House, Le Bordage, St Peter Port, Guernsey.

5  Registered address: 1, rue François Jacob, 92500 Rueil Malmaison, France.

6  Registered address: 2nd Floor, The Grand Pavilion Commercial Centre, 802 West Bay Road, Grand Cayman KY1-1003, Cayman Islands.

7  Companies that are being liquidated.

8  Companies that are being struck off.

Annual report and financial statements 2018  |  Safestore Holdings plc

111

Notes to the Company financial statements continued
for the year ended 31 October 2018

7. Debtors

Amounts owed by Group undertakings

Debtors due after more than one year

2018
£’m

321.8

321.8

2017
£’m

302.1

302.1

Amounts owed by Group undertakings are unsecured and repayable on demand; however, the Directors consider it unlikely that repayment will 
arise in the short term and it is for this reason that the amounts are shown as falling due after one year. 

Interest is charged to Group undertakings on amounts totalling £161.7 million (FY2017: £160.4 million). The remaining amounts owed by Group 
undertakings are interest free.

8. Creditors: amounts falling due within one year

Trade creditors

Amounts owed to Group undertakings 

Accruals and deferred income

Creditors due within one year

Amounts owed to Group undertakings are unsecured, interest free and repayable on demand.

9. Creditors: amounts falling due after more than one year

Secured loan notes

Creditors due after more than one year

2018
£’m

—

16.7

3.6

20.3

2018
£’m

161.7

161.7

2017
£’m

0.1

15.4

2.7

18.2

2017
£’m

160.4

160.4

The secured loan notes are €50.9 million (FY2017: €50.9 million) 1.59% Series A Senior Secured Notes due 2024, €74.1 million (FY2017: €74.1 million) 
2.00% Series B Senior Secured Notes due 2027 and £50.5 million (FY2017: £50.5 million) 2.91% Series C Senior Secured Notes due 2029.

10. Called up share capital

Called up, allotted and fully paid
210,011,217 (FY2017: 209,483,219) ordinary shares of 1 pence

Ordinary shares
The holders of the ordinary shares shall be entitled to one vote for each ordinary share.

For details of share options see note 22 in the Group financial statements.

11. Contingent liabilities
For details of contingent liabilities see note 26 in the Group financial statements.

2018
£’m

2.1

2017
£’m

2.1

112

Safestore Holdings plc  |  Annual report and financial statements 2018

Financial statementsDirectors and advisers

Directors
Alan Lewis 
Frederic Vecchioli 
Andy Jones 
Ian Krieger 
Joanne Kenrick 
Claire Balmforth 
Bill Oliver   

(Non‑Executive Chairman)
(Chief Executive Officer)
(Chief Financial Officer)
(Non‑Executive Director)
(Non‑Executive Director)
(Non‑Executive Director)
(Non‑Executive Director)

Interim Company Secretary
Helen Bramall 

Registered office
Brittanic House 
Stirling Way 
Borehamwood
Hertfordshire WD6 2BT

Registered company number
04726380

Websites
www.safestore.co.uk
www.safestore.com

Bankers
National Westminster Bank
HSBC Bank
Lloyds Bank
Santander UK
BRED Banque Populaire

Independent auditor
Deloitte LLP
Statutory Auditor
Hill House
1 Little New Street 
London EC4A 3TR

Legal advisers
Travers Smith LLP
10 Snow Hill
London EC1A 2AL

Eversheds LLP
115 Colmore Row 
Birmingham B3 3AL

Brokers and financial advisers
Investec Bank Plc
30 Gresham Street
London EC2V 7QP

Citigroup Global Markets Limited
Citigroup Centre
33 Canada Square
London E14 5LB

Financial PR advisers
Instinctif Partners
65 Gresham Street
London EC2V 7NQ

Shareholder information
Registrar 
Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent BR3 4TU

Telephone (in UK): 0871 664 0300
(Calls cost 12 pence per minute plus your phone 
company’s access charge.)

Telephone (from overseas): +44 (0)371 664 0300
(Calls outside the United Kingdom will be charged
at the applicable international rate.)
Lines are open between 9.00am and 5.30pm Monday to Friday, 
excluding public holidays in England and Wales.

Email: enquiries@linkgroup.co.uk
Share Portal Enquiries: enquiries@linkgroup.co.uk
Share Portal: www.signalshares.com

Through the website of our Registrar, Link Asset Services, 
shareholders are able to manage their shareholding by registering 
for the Share Portal, a free, secure, online access to their shareholding.

Please visit our investor relations website
All the latest news and updates for investors at www.safestore.com.

Park is an EMAS certified company and its Environmental Management System is certified 
to ISO 14001.

This document is printed on Genyous, a paper containing 100% virgin fibre sourced from 
well managed, responsible, FSC® certified forests. On average 99% of any waste associated 
with this production will be recycled.

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Safestore Holdings plc
Brittanic House
Stirling Way
Borehamwood
Hertfordshire WD6 2BT
Tel:  020 8732 1500
Fax:  020 8732 1510
www.safestore.co.uk
www.safestore.com

Further information and investor 
updates can be found on our website at 
www.safestore.co.uk/corporate/

Financial statements