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Safehold Inc.

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FY2023 Annual Report · Safehold Inc.
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Overview

Annual
Report
2023

Safestore Holdings plc 
Annual report and financial statements 2023

Overview

A year of significant 
strategic progress

I am pleased that 2023 has been a resilient year of significant 

strategic and operational progress building on two years of 
outperformance in which we delivered total like-for-like8 revenue 
growth of over 30.3% and Adjusted Diluted EPRA EPS growth 
of 57.3%.

The Group’s industry leading REVPAF10 grew by 1.9% on a like-for-like8 
basis whilst total Group revenue grew by 5.5% reflecting recently added 
new stores and the annualisation effect of our acquisition of the 
Benelux business. 

We have made excellent strategic progress during the year having 
opened, acquired or extended thirteen stores across three countries, 
adding c. 500,000 sq ft of MLA to the portfolio. In addition, we have 
grown the development pipeline to a further 1.5 million sq ft across 
30 projects which represents 18% of the existing MLA of the business 
and will contribute £25–30 million upside to EBITDA upon stabilisation. 
Following our previous successful JV with Carlyle, we partnered again 
to facilitate the Group’s entry into the under-penetrated German 
market and the integration of our Benelux business, acquired in 2022, 
is now complete.

Our strong and flexible balance sheet was significantly enhanced by 
the agreement of an unsecured four-year £400 million multi-currency 
RCF at the beginning of the year which increases funding capacity, 
allowing us to continue to consider strategic, value-accretive 
investments as and when they arise.

Importantly, the underlying fundamentals of the European self storage 
industry with limited supply, strong barriers to entry and a steadily 
growing product awareness are as strong as ever. We believe that 
the Covid-19 period has acted as an accelerator of growth for the 
still relatively immature self storage industry. 

Whilst demand (as measured by enquiry growth) stabilised during the 
year at a level that is below 2022, we are still seeing enquiry levels that 
are ahead of the pre-Covid period.

Over the last ten years, Safestore has delivered an industry leading 
16% CAGR of its Adjusted Diluted EPRA EPS. During that period, 
we expanded our geographical reach to six European countries 
leveraging and improving our platform and central functions while 
carefully managing investment risk. I’m confident that Safestore 
will continue to play a leading role in the development of the  
self storage industry across Europe, delivering significant further 
value to its stakeholders. 

Our industry leading business model remains unchanged and we 
have substantial EPS growth to deliver, both from filling the 1.9 million 
sq ft of fully invested, currently unlet space, and from the new sites 
and expansion of existing sites in our pipeline, across major cities in 
the UK and continental Europe. Safestore has a proven track record, 
and as the returns we deliver are significantly ahead of our cost of 
debt, we look to the future with confidence.

Finally, I would like to thank all our colleagues in the UK, France, Spain, 
the Netherlands and Belgium for their commitment and loyalty in 2023. 
We are appreciative of their efforts. 

Frederic Vecchioli
Chief Executive Officer

Learn more about our Sustainability from page 44

Learn more about our Corporate Governance from page 78

Contents
Overview
1 
2 
4 
5  

Highlights
Financial highlights
About us
Investment case

Chairman’s statement
Chief Executive’s statement
Financial review

Strategic report
6 
8 
20 
32  Engaging with our stakeholders 
and our Section 172(1) statement

35  Principal risks
42  Viability statement
43  Compliance with Task Force on Climate-

related Financial Disclosures (“TCFD”)

44  Sustainability

Introduction to corporate governance

Corporate governance
78 
80  Board of Directors
82  Corporate governance
87  Nomination Committee report
89  Audit Committee report
93  Directors’ remuneration report
122  Directors’ report
126  Statement of Directors’ responsibilities

Independent auditor’s report

Financial statements
127 
134  Consolidated income statement
134  Consolidated statement 

of comprehensive income

135  Consolidated balance sheet
136  Consolidated statement of changes 

in shareholders’ equity

137  Consolidated cash flow statement
138  Notes to the financial statements
170  Company balance sheet
171  Company statement of changes 

in equity

172  Notes to the Company 

financial statements

176  Glossary
178  Directors and advisers

Overview

Highlights

Financial performance
•  Group revenue for the year up 5.5% (up 4.8% in CER1)

•  Like-for-like8 Group revenue for the year in CER1 up 1.7%

•  Underlying EBITDA2 up 4.5% in CER1 which, combined with 
a reduced gain on investment properties of £93.8 million 
(FY2022: £381.6 million), resulted in statutory operating profit9 
of £230.4 million (FY2022: £514.5 million)

•  Strong cost control with like for like costs increasing 0.3% on 

a CER basis

•  Adjusted Diluted EPRA Earnings per Share6 up 0.8% at 47.9 pence 

(FY2022: 47.5 pence)

•  1% increase in the dividend for the year to 30.1 pence 
(FY2022: 29.8 pence) in line with our progressive policy

Strategic progress
•  New stores or acquisitions adding c. 500,000 sq ft of new MLA4 
across thirteen projects in the financial year (five in the UK, six in 
Spain and two in the Netherlands)

•  Total Group development and extension pipeline increased to 30 
projects and 1.5 million sq ft representing c. 18% of the existing 
portfolio providing £25–£30 million of future EBITDA at stabilisation

•  Purchases of the freehold interests of two stores in Barcelona and 

West Birmingham

•  Lease extensions completed for four stores in Edinburgh,  

London- Charlton, London- Slough and Burnley

•  Successful integration of Benelux acquisition

•  Entry into German market via a new Joint Venture15 (“JV”) with 

Carlyle which has acquired the seven-store myStorage business 
with 326,000 sq ft of MLA4

Strong and flexible balance sheet
•  9.3% increase in property valuation (including investment properties under construction)

•  4.8% increase in EPRA basic NTA per share to £9.52 (FY2022: £9.08) 

•  New ESG linked Revolving Credit Facilities (“RCFs”) completed in November 2022 with an increased £400 million unsecured multi-currency 
four-year facility (with two one- year extension options, the first of which has been completed recently).Margins remain at 1.25% in line with 
previous RCFs and all facilities, including Private Placement Notes, are unsecured

•  Approximately £200 million of headroom under the RCF plus £100 million accordion facility

•  73% of debt at fixed interest rates with tenors from 2024 to 2033

•  Group loan-to-value ratio (“LTV”11) at 25.4%, calculated on net debt (31 October 2022: 23.6%) and interest cover ratio (“ICR”12) at 6.7x 

(31 October 2022: 10.4x)

Key Performance Indicators

Revenue (£’m)

£224.2m

+5.5%

Underlying EBITDA2 (£’m)

Dividend (pence per share)

£142.2m

+5.3%

30.10p

+1.0%

23

22

21

20

19

18

17

224.2

212.5

186.8

162.3

151.8

143.9

 129.9

23

22

21

20

19

18

17

142.2

135.1

118.0

93.9

87.5

82.9

74.4

23

22

21

20

19

18

17

30.10

29.80

25.10

18.60

17.50

16.25

14.00

Safestore Holdings plc  |  Annual report and financial statements 2023

1

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSFinancial highlights

Key measures

Underlying and operating metrics – total
Revenue (£’m)
Underlying EBITDA (£’m)
Closing Occupancy (let sq ft – million)
Closing Occupancy (% of MLA)
Maximum Lettable Area (MLA)4
Average Storage Rate (£)
Adjusted Diluted EPRA Earnings per Share (pence)
Free Cash Flow (£’m)
EPRA Basic NTA per Share (£)
REVPAF (£)10

Underlying and operating metrics – like-for-like8
Revenue (£'m)
Underlying EBITDA (£'m)
Closing Occupancy (let sq ft – million)
Closing Occupancy (% of MLA)
Average Occupancy (let sq ft – million)
Maximum Lettable Area (MLA)4
Average Storage Rate (£)
REVPAF (£)10

Statutory metrics
Operating profit (£’m)
Profit before tax (£’m)
Diluted Earnings per Share (pence)
Dividends per Share (pence)
Cash inflow from operating activities (£’m)
Basic net assets per share (pence)

Year ended
31 October
2023

Year ended
31 October
2022

Change

Change – CER 1

224.2
142.2
6.231
77.0%
8.09
30.26
47.9
89.2
952
27.70

209.9
136.1
5.583
79.6%
5.586
7.02
31.57
29.91

230.4
207.8
91.8
30.1
498.0
888

212.5
135.1
6.317
82.1%
7.70
29.25
47.5
101.4
908
27.59

205.3
131.6
5.793
82.8%
5.779
7.00
29.89
29.34

514.5
498.8
212.4
29.8
109.8
848

5.5%
5.3%
-1.4%
-5.1%
5.1%
3.5%
0.8%
-12.0%
4.8%
0.4%

2.2%
3.4%
-3.6%
-3.2%
-3.3%
0.3%
5.6%
1.9%

-55.2%
-58.3%
-56.8%
1.0%
-10.7%
4.7%

4.8%
4.5%
n/a
n/a
n/a
2.7%
n/a
n/a
n/a
-0.2%

1.7%
2.8%
n/a
n/a
n/a
n/a
5.0%
1.4%

n/a
n/a
n/a
n/a
n/a
n/a

2

Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
 
 
 
 
 
 
 
 
 
 
Notes to Highlights, Financial highlights, Chairman’s statement and Chief Executive’s statement
We prepare our financial statements using IFRS. However, we also use a number of adjusted measures in assessing and managing the performance of the business. These measures are 
not defined under IFRS and they may not be directly comparable with other companies’ adjusted measures and are not intended to be a substitute for, or superior to, any IFRS measures 
of performance. These include like for like figures to aid in the comparability of the underlying business as they exclude the impact on results of purchased, sold, opened or closed stores 
and constant exchange rate (“CER”) figures are provided in order to present results on a more comparable basis, removing FX movements. These metrics have been disclosed because 
management reviews and monitors performance of the business on this basis. We have also included a number of measures defined by EPRA, which are designed to enhance transparency 
and comparability across the European Real Estate sector; see notes 6 and 13 below and ‘Non-GAAP financial information’ in the notes to the financial statements.

1 

2 

 CER is Constant Exchange Rate (Euro denominated results for the current period have been retranslated at the exchange rate effective for the comparative period. Euro denominated 
results for the comparative period are translated at the exchange rates effective in that period. This is performed in order to present the reported results for the current period on a more 
comparable basis).

 Underlying EBITDA is defined as Operating Profit before exceptional items, share-based payments, corporate transaction costs, change in fair value of derivatives, gain/loss on investment 
properties, variable lease payments, depreciation and the share of associate’s depreciation, interest and tax. Underlying EBITDA therefore excludes all leasehold rent cost charges. 
Underlying profit before tax is defined as Underlying EBITDA less leasehold rent cost, depreciation charged on property, plant and equipment and net finance charges relating to bank 
loans and cash. 

3 

 Occupancy excludes offices but includes bulk tenancy. As at 31 October 2023, closing occupancy includes 18,000 sq ft of bulk tenancy (31 October 2022: 24,000 sq ft).

4  MLA is Maximum Lettable Area. At 31 October 2023, Group MLA was c. 8.09 million sq ft (FY2022: c. 7.70 million sq ft).

5 

6 

7 

8 

9 

 Average Storage Rate is calculated as the revenue generated from self storage revenues divided by the average square footage occupied during the period in question.

 Adjusted Diluted EPRA EPS is based on the European Public Real Estate Association's definition of Earnings and is defined as profit or loss for the period after tax but excluding corporate 
transaction costs, change in fair value of derivatives, gain/loss on investment properties and the associated tax impacts. The Company then makes further adjustments for the impact of 
exceptional items, IFRS 2 share-based payment charges, exceptional tax items and deferred tax charges. This adjusted earnings is divided by the diluted number of shares. The IFRS 2 
cost is excluded as it is written back to distributable reserves and is a non-cash item (with the exception of the associated National Insurance element). Therefore neither the Company’s 
ability to distribute nor pay dividends is impacted (with the exception of the associated National Insurance element). The financial statements will disclose earnings on a statutory, EPRA 
and Adjusted Diluted EPRA basis and will provide a full reconciliation of the differences in the financial year in which any LTIP awards may vest.

 Free cash flow is defined as cash flow before investing and financing activities but after leasehold cost payments.

 Like-for-like adjustments remove the impact of the 2023 acquisition of Apeldoorn, the 2023 openings of Wigan, London-Morden, Ellesmere Port, North Barcelona, South Barcelona, 
Central Barcelona 3, South Madrid, North Madrid, East Madrid, Nijmegen, and Amersfoort, the 2022 acquisition of the Netherlands and Belgium Joint Venture, the 2022 acquisition of 
Christchurch, and the 2022 openings of London-Bow and Central Barcelona.

 Operating profit decreased by £284.1 million to £230.4 million (FY2022: £514.5 million) principally as a result of a decrease in the gain on investment properties of £287.8 million to 
£93.8 million (FY2022: £381.6 million), as well as an increase of £7.1 million or 5.3% in Underlying EBITDA as a result of stronger trading performance. Profit before income tax in FY2022 
additionally included exceptional items of £10.8 million, being other exceptional gains. This included £5.5 million relating to the valuation gain of the 20% equity investment held in the Joint 
Venture with CERF, when the Group acquired the remaining 80% on 30 March 2022 and £5.1 million relating to the net gain on disposal of the Paris-Nanterre site in November 2021.

10   REVPAF is an alternative performance measure used by the business. REVPAF stands for Revenue per Available Square Foot and is calculated by dividing revenue for the period by 

weighted average available square feet for the same period.

11 

 LTV ratio is Loan-to-Value ratio, which is defined as gross debt (excluding lease liabilities) as a proportion of the valuation of investment properties and investment properties under 
construction (excluding lease liabilities). At 31 October 2023, the Group LTV ratio was 25.4%, calculated on a net debt basis.

12   ICR is interest cover ratio and is calculated as the ratio of Underlying EBITDA after leasehold costs to net interest payable.

13   EPRA basic NAV was superseded and transitioned to three new measures: EPRA Net Reinstatement Value (“NRV”), EPRA Net Tangible Assets (“NTA”) and EPRA Net Disposal Value 

(“NDV”) for periods commencing 1 January 2020 or thereafter. Safestore considers EPRA NTA to be the most consistent with the nature of the Group’s business. The basis of calculation, 
including a reconciliation to reported net assets, is set out in note 11 of the Financial Statements.

14   In 2019, Safestore entered a strategic arrangement with Carlyle to enter the Benelux market, with an investment of 20%. This arrangement represented a Joint Venture and has been 

referred to as such. On 30 March 2022, the Group acquired the remaining 80% of the Joint Venture with CERF. Prior to acquiring the 80%, the Joint Venture with CERF, which represented 
a 20% investment, was accounted for as an associate using the equity method of accounting, as described in the ‘Investment in associates’ note to the financial statements.

15   On 1 December 2022, the Group made an initial investment into a new Joint Venture with Carlyle, to enter the German self storage market, of c. €2.2 million for a 10% share. The Group 

will also earn a fee for providing management services to the Joint Venture.

16    Store Protect has replaced our customer goods insurance programme from 1 November 2023, attracting VAT rather than Insurance Premium Tax (“IPT”). When comparing the first two 

months of the 2024 financial year, the 2023 comparative included revenue of £0.4 million representing 12% IPT on insurance sales for the two months. For 2024, VAT is not included in the 
revenue. The overall impact of these changes is neutral at EBITDA. With the LFL revenue figure adjusted to remove the IPT from the prior year, LFL revenue is down 0.6%. Including the IPT 
in revenue in the prior year would result in a variance of -1.6%.

Safestore Holdings plc  |  Annual report and financial statements 2023

3

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSAbout us
Who we are, what we do

5
6 countries

751
753 colleagues

179
190 stores

7.7m
8.09m  sq ft Maximum 

Lettable Area

  Wholly owned business

  Managed on behalf of Joint Venture

Our purpose
To add stakeholder value by developing profitable and sustainable spaces 
that allow individuals, businesses and local communities to thrive

Read more on page 82

Our business model
We acquire, develop and operate sustainable self storage assets in attractive European markets

Read more on page 17

Our strategy

1.

2.

3.

Optimising trading performance 
of existing portfolio

Maintaining a strong and 
flexible capital structure

Selective portfolio management 
and expansion opportunities

Read more on page 9

How we ensure sustainability
Our people
Provide a great place to work

Our customers 
Deliver a great customer 
experience and help customers 
live and grow sustainably

Read more on page 44

Our community 
Benefit local communities

Our environment
Protect the planet from our 
activities; and manage risks to our 
business from climate change

Our values
Our values, created by our store teams, are the foundation of everything we do

We love customers

We lead the way

We have 
great people

We dare to 
be different

We get it

See page 53 for more details

Having strong relationships with our key stakeholders
We have a wide range of stakeholders. What matters to each, how we engage and how 
decision-making considers their expectations are set out in our Section 172 statement

Read more on pages 32 to 34 

4

Safestore Holdings plc  |  Annual report and financial statements 2023

Investment case
How we create value

Safestore has a proven track record in long term value creation. 
The business model remained resilient during the global financial crisis 
and the Covid-19 pandemic, with a leading presence in London, Paris, 
and key markets within the self storage sector. This is underpinned by 
developing profitable and sustainable spaces that allow individuals, 
businesses, and local communities to thrive. 

1.

2.

3.

Attractive market 
•  Under-supplied and growing industry

Unique portfolio 
•  European leading platform

•  Significant barriers to entry – constrained 

•  Leading positions in key 

People
•  A diverse community of well-trained, 
motivated and engaged colleagues

supply of attractive locations

‘space- constrained’ European cities

•   Investors in People Platinum 

•  Unlet invested space equivalent to 

around 90 stores including pipeline with 
further development

•  Growth potential in UK/France and further 
expansion in the Netherlands, Belgium, 
German, and Spanish markets

accreditation awarded

4.

5.

6.

Strategic benefits of scale 
•  In-house expertise and scalable 

marketing technology 

Strong cash generation 
•  Scalable platform able to finance 

Quality of earnings 
•  Diversified income stream from 

development and acquisition opportunities

90,000 customers

•  Systems and pricing analytical capacities

•  UK Leading National Accounts offering

•  Intelligent use of working capital, positive 
operating cash flow, strong and flexible 
capital structure, and quality income-
generating assets

•  Strong dividend growth

•  Existing customers from prior years driving 

70% to 80% of revenue

•  High margins – low break-even

•  Low maintenance CAPEX 

Safestore Holdings plc  |  Annual report and financial statements 2023

5

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSStrategic report

Chairman’s statement

“Our purpose remains simple – to add 
stakeholder value by developing profitable 
and sustainable spaces that allow individuals, 
businesses and local communities to thrive.”

David Hearn
Chairman

T he last year has demonstrated Safestore’s resilience and 

significant strategic and operational progress, after two 
exceptional years over which the Group delivered 57% 
growth in Earnings per Share. After four years in the role, 
I continue to be impressed by the dedication and resilience 
of the store, property development and Head Office teams which have 
been instrumental in delivering this progress.

Our purpose remains simple: to continue to add stakeholder 
value by developing profitable and sustainable spaces that allow 
individuals, businesses and local communities to thrive. Our strategy 
is underpinned by our values, our behaviours and our governance 
structure which shape our culture and remain central to the way we 
conduct our business.

I would like to take this opportunity to congratulate all my colleagues 
throughout the Group for their exceptional contributions this year.

Strategic progress
Management’s first priority remains to maximise the economic return 
on our existing store portfolio and its 1.9 million sq ft of fully invested 
unlet space, building on the significant operational improvements made 
over the current management team’s tenure.

In addition to improving returns from our existing portfolio, the Group 
has continued to make significant strategic progress in expanding its 
presence across Europe through a combination of new store openings 
and acquisitions. The Group has now acquired 47 and opened 31 
stores over the last seven years and all are performing in line with 
or better than their original business cases. Our Spanish business, 
acquired as a four-store portfolio in 2019, now has eleven open stores 
and a further five in the pipeline. Our Benelux business which was 
acquired in 2022 is now fully integrated into the business and has 
a pipeline of a further five stores. Overall, we have a development 
property pipeline of an additional 1.5 million sq ft of MLA, which 
provides significant future opportunity for the business and underpins 
our continued growth. 

Our Joint Venture15 with Carlyle in Germany provides us an exciting 
platform to gain exposure to a new attractive geography and I believe 
that Safestore’s highly scalable platform will allow us to take advantage 
of further opportunities in due course. 

The establishment, in November 2022, of a £400 million unsecured 
multi-currency RCF at attractive margins offers us significantly greater 
strategic flexibility to support these growth plans.

Financial results
Revenue for the year was £224.2 million, 5.5% ahead of last year 
(FY2022: £212.5 million), or 4.8% ahead on a constant currency basis. 
Like-for-like8 revenue was up 1.7% in constant currency. 

The growth in like for like revenue, combined with strong cost control 
despite the challenging inflationary environment, was particularly 
encouraging, delivering a further improvement in like for like 
margins. On a total basis, Underlying EBITDA2 increased by 5.3% to 
£142.2 million (FY2022: £135.1 million) and on a constant currency 
basis by 4.5%. 

Statutory operating profit reduced by £284.1 million to £230.4 million 
in 2023 (FY2022: £514.5 million), reflecting a lower investment property 
gain in 2023 combined with the increase in Underlying EBITDA2 and a 
reduction in the share-based payments charge.

Adjusted Diluted EPRA Earnings per Share6 grew by 0.8% to 47.9 
pence (FY2022: 47.5 pence). Adjusted Diluted EPRA Earnings per 
Share6 has grown by 37.2 pence or 348% over the last ten years. 
Statutory Diluted Earnings per Share decreased to 91.8 pence 
(FY2022: 212.4 pence) as a result of the reduced gain on valuation of 
investment properties, offset by an increase in Adjusted Diluted EPRA 
Earnings per Share6.

The Group’s balance sheet remains robust with a Group LTV11 ratio of 
25.4%, calculated on net debt (FY2022: 23.6%) and an ICR12 of 6.7x 
(FY2022: 10.4x) leaving considerable headroom against our banking 
covenants and internal thresholds. This represents a level of gearing 
we consider appropriate for the business to enable the Group to 
increase returns on equity, maintain financial flexibility and achieve our 
medium term strategic objectives.

Finally, this year’s results consolidated a sustained period of excellent 
performance by the Group. Over the last ten years, the management 
and store teams have delivered a total shareholder return of 607.9%, 
ranking at number one in the UK property sector. Since flotation in 
2007, Safestore has also delivered the highest total shareholder return 
of any UK listed self storage operator.

6

Safestore Holdings plc  |  Annual report and financial statements 2023

Dividend
Reflecting the Group’s progressive dividend policy, the Board is 
pleased to recommend a final dividend of 20.2 pence per share 
(FY2022: 20.4 pence) resulting in a full year dividend up 1% to 30.1 
pence per share (FY2022: 29.8 pence). 

Over the last ten years, the Group has grown the dividend by 423% 
or 24.4 pence per share during which period the Group has returned 
to shareholders a total of 180.1 pence per share. The total dividend 
for the year is covered 1.59 times by Adjusted EPRA Diluted Earnings 
(2022: 1.59 times). Shareholders will be asked to approve the dividend 
at the Company’s Annual General Meeting on 13 March 2024 and, 
if approved, the final dividend will be payable on 9 April 2024 to 
shareholders on the register at close of business on 7 March 2024.

Summary
In conclusion, the Board remains confident in the future growth 
prospects for the Group and will continue its progressive dividend 
policy in 2024 and beyond. In the medium term it is anticipated that 
the Group’s dividend will grow at least in line with Adjusted Diluted 
EPRA Earnings per Share6.

David Hearn 
Chairman
16 January 2024

ESG
Away from the financial results, I am pleased with the progress the 
Group has made with its ESG strategy. 

Even though Safestore already has one of the lowest environmental 
impact profiles of any company within the overall property sector, 
we have continued to focus on our environmental agenda, with 
year-on-year reductions in greenhouse gas emissions and enhanced 
disclosures in recognition of the recommendations of the TCFD. I am 
pleased to report that we have retained a Silver rating in the 2023 
EPRA sustainability awards, an ‘A’ rating for public disclosures by 
GRESB, an ‘AA’ rating for ESG by MSCI and the highest rating of five 
stars by Support the Goals.

In addition, we have demonstrated our commitment to our ESG 
agenda by linking the margin on our £400 million bank facility to 
ESG related KPIs agreed with our lending group. Details of these 
achievements are covered more fully in the Chief Executive’s 
statement and the sustainability section of our Annual Report.

Board changes
During the year, Ian Krieger, our Senior Independent Director and 
Audit Committee Chair, has confirmed his intention to step down at 
the 2024 AGM. I would like to thank Ian for his excellent contribution 
over the last ten years. Jane Bentall will take over as Chair of the 
Audit Committee. 

I have also been pleased to welcome Avis Darzins to the Board 
in the period. Avis has over 20 years of senior executive level and 
management consulting experience in the retail, entertainment and 
media sectors, specialising in customer experience, strategy and 
business transformation and I look forward to working with her.

Finally, Andy Jones, our Chief Financial Officer, notified the Board 
of his intention to retire from his role as Chief Financial Officer and 
as a Director of the Company. Andy will continue in his role until the 
transition to his successor is complete and an external search for 
Andy’s replacement is underway. For over ten years, Andy has been 
instrumental in helping deliver the Company's strategy, significantly 
expanding its store portfolio and entering four additional geographies. 
During his career with Safestore, he has overseen a period of sector 
leading growth and shareholder returns and I’d like to thank Andy for 
his outstanding contribution and to wish him well for the future.

Safestore Holdings plc  |  Annual report and financial statements 2023

7

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChief Executive’s statement

“ After two years of outperformance in 
which the Group delivered significant 
revenue growth, 2023 has been a resilient 
year in which significant strategic and 
operational progress has been made.”

Frederic Vecchioli
Chief Executive Officer

has made significant strategic and operational progress. 

The Group has delivered a resilient performance in 2023 and 

In 2023, the Group delivered 0.8% growth in Adjusted 
Diluted EPRA Earnings per Share, which, if calculated on 
a like for like basis, grew by 3.3%. Total Group revenue 

increased by 5.5% (4.8% CER1) with the UK up 2.1%, Paris up 3.5%, 
Spain up 19.4%, the Netherlands up 100% and Belgium up 78.3%. 
Resilient performances in the UK and Paris were complemented 
by new store driven growth in Spain and the annualisation of our 
ownership of the Netherlands and Belgium businesses. On a 
like- for- like8 basis in CER1, Group revenue increased by 1.7% with the 
UK up 1.2%, Paris up 3.5% and Spain flat. The Group’s like for like 
average storage rate5 was up 5.0% at CER1 with average occupancy 
down 3.3%, whilst like for like8 closing occupancy decreased by 
3.2ppts to 79.6%.

The Group has traded solidly over the year despite strong comparable 
performances in the record 2021 and 2022 financial years over which 
c. 25% like for like revenue growth was delivered. Our digital marketing 
platform has driven good enquiry generation and conversion despite a 
slightly weaker overall market such that enquiry levels remain ahead of 
the pre-Covid period.

The like-for-like average storage rate growth drove the UK revenue 
performance and increased by 5.1% in the year whilst average 
occupancy declined by 4.1% and closing occupancy was down 
3.8ppts at 79.2%. 

In Paris, our performance was resilient with like for like8 revenue 
growing by 3.5% at CER1 driven by a like for like growth in average 
storage rate of 3.9% with like for like average storage occupancy 
broadly flat. Like for like8 closing occupancy ended the year at a 
similar level to the prior year at 81.3% (FY2022: 81.7%). This is the 25th 
consecutive year of revenue growth in Paris with average growth over 
the last eight years of approximately 6.2%. 

Our Spanish business saw flat like-for-like revenue for the year with 
an increase in the like for like average storage rate of 7.4% offsetting 
a decline in average occupancy of 7.4%, which reflects the impact of 
opening new stores in catchment areas of existing stores increasing 
overall revenue but impacting like for like occupancy. Ancillary sales 
were also strong. Spain opened six stores in the year and now has 
eleven stores open and a pipeline of a further five sites. Total revenue 
growth was 19.4%.

Our Netherlands and Belgium businesses performed well in their 
first full financial years as fully owned subsidiaries of the Group. 
The businesses were not treated as like-for-like in the year but, 
over the two quarters (Q3 and Q4) for which comparable revenue 
figures are available, like for like growth would have been 11.0% 
and 9.7% respectively.

8

Safestore Holdings plc  |  Annual report and financial statements 2023

The Group’s current pipeline of 30 new developments and store 
extensions has been replenished over the last year and now constitutes 
c. 1.5 million sq ft of future MLA (equivalent to 18% of the existing 
portfolio) with associated outstanding capital expenditure of £128 million. 
29 of the 30 projects are in London, Paris, Spain, the Randstad region of 
the Netherlands and Brussels with just one in the UK outside of London, 
in the South-East of England.

Group Underlying EBITDA2 of £142.2 million increased by 4.5% at 
CER1 on the prior year. The Group’s Underlying EBITDA2 performance, 
offset by a 9.6% increase in leasehold cost and a £5.0 million or 45.9% 
increase in finance costs, resulted in a 0.8% increase in Adjusted Diluted 
EPRA EPS6 in the period to 47.9 pence (FY2022: 47.5 pence). The 
increase in finance costs was driven by higher debt levels to fund the 
development pipeline and an increase in the marginal cost of borrowing. 
On a like-for-like basis the increase in Adjusted Diluted EPRA EPS6 in the 
period, as mentioned above, would have been 3.3%. Statutory operating 
profit decreased by 55.2% to £230.4 million (FY2022: £514.5 million) as 
a result of the gain on investment properties of £93.8 million being lower 
than the record gain experienced in 2022 of £381.6 million.

Our property portfolio valuation, including investment properties under 
construction, increased in the year by 9.3%, driven by the underlying 
performance of the stores, new stores, acquisitions and exchange rate 
movements. After exchange rate movements, the portfolio valuation 
increased to £2,789.7 million with the UK portfolio up £118.6 million to a 
total UK value of £1,934.0 million and the French portfolio increasing by 
€50.8 million to €676.7 million.

Reflecting the Group’s dividend policy, the Board is pleased to recommend 
a final dividend of 20.2 pence per share (FY2022: 20.4 pence) resulting in 
a full year dividend up 1.0% to 30.1 pence per share (FY2022: 29.8 pence). 
Over the last ten years, the Group has grown the annual dividend by 
419% or 24.3 pence per share.

Outlook
We remain focused on further optimising the Group’s operational 
performance and continuing to grow in all of our geographies. Our 
development pipeline represents 18% of our existing MLA and our 
balance sheet strength and flexibility provide us with the opportunity to 
consider further selective development and acquisition opportunities in 
all of our markets. 

As disclosed in our 2023 half year results we expect the development 
pipeline and associated financing to be dilutive to earnings in the 
2024 financial year before becoming highly accretive in future years as 
the stores stabilise. We believe that, on stabilisation, an incremental  
£25–30 million of EBITDA will be added by the 30 projects in the pipeline.

For the first two months of the 2024 financial year, total Group revenue 
is broadly flat with like-for-like revenue down 0.6% on the prior year. 
Regionally, we have seen strong like-for-like growth in the Netherlands 
and Belgium, solid improvements in Paris and Spain and a modest 
decline in the UK.

Case study

We have made significant strategic progress during 
the year having opened, acquired, or extended 
thirteen stores (five in the UK, six in Spain and two 
in Netherlands) adding over 500,000 sq ft of MLA 
to the portfolio.

Our newest store in the Netherlands, MijnSafestore Amersfoort, opened in October 
bringing the total number of stores in the country to eleven, with a pipeline of a further 
four sites in the Randstad area. The new-build freehold site located to the east of 
Amsterdam added 58,000 sq ft over three floors to the Safestore portfolio.

MijnSafestore Amersfoort was built using materials from sustainable sources including 
recycled steel and concrete. The entire building is gas-free as the store does not 
use gas for heating. This new store also provides bicycle parking alongside electric 
vehicle charging points in the car park for customer and colleague use as part of our 
commitment to responsible construction. In 2024, 30 solar panels will also be installed 
on the roof of the building to reduce the self-consumption of electricity close to 0 kW. 

We continue to leverage our effective and scalable operating platform to increase our 
expansion plans across both the UK and continental Europe, and we remain on the 
lookout for new freehold sites.

Further, in the first two months of the 2024 financial year, the Group 
took limited promotional actions that resulted in year-on-year UK 
like-for-like occupancy improving from -3.8ppts as at 31 October 2023 
to -1.4ppts at 31 December 2023, and similarly from -0.4ppts to +0.3ppts 
in Paris. The immediate impact on rates is expected to gradually reduce 
over the next few months, particularly as the Group will annualise the 
discounting activity that took place later last year in spring.

Whilst we are fully aware of the current macro-economic environment, 
our business model has proven to be highly resilient with multiple 
drivers of demand. We believe the Group is strongly positioned to 
withstand pressures from challenging market conditions.

“ Over the last six months the Group has 
opened or extended six new stores, 
added a further five new developments 
or extensions to the pipeline, extended 
the leases on three stores, acquired the 
freeholds of two stores, acquired an 
existing store in the Netherlands and 
entered the German market through 
a new JV with Carlyle.”

Our strategy
The Group intends to continue to deliver on its proven strategy 
of leveraging its well-located asset base, management expertise, 
infrastructure, scale and balance sheet strength and further increase 
its Earnings per Share by:

•  optimising the trading performance of the existing portfolio;

•  maintaining a strong and flexible capital structure; and

•  taking advantage of selective portfolio management and expansion 
opportunities in our existing markets and, if appropriate, in attractive 
new geographies either through a Joint Venture14 or in our own right.

In addition, the Group’s strategy is pursued whilst maintaining a strong 
focus on Environmental, Social and Governance (“ESG”) matters and 
a summary of our ESG strategy is provided further on page 12.

Optimisation of existing portfolio
With the opening of 31 new stores since August 2016 in addition to 
the acquisitions of 47 existing trading stores we have established and 
strengthened our market-leading portfolio in the UK and Paris and 
have entered the Spanish, Netherlands and Belgium markets. 

Frederic Vecchioli
Chief Executive Officer

Capital expenditure

£235m

+13.8%

GHG emissions

-70%

since 2013

Safestore Holdings plc  |  Annual report and financial statements 2023

9

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChief Executive’s statement continued

Optimisation of existing portfolio continued
We have a high quality, fully invested estate in all geographies and, 
of our 190 stores as at 31 October 2023, 102 are in London and 
the South East of England or in Paris, with 60 in the other major UK 
cities and 28 in Barcelona and the Benelux region. In the UK, we now 
operate 50 stores within the M25, which represents a higher number 
of stores than any other competitor. 

Our MLA4 has increased to 8.1 million sq ft at 31 October 2023 
(FY2022: 7.7 million sq ft). At the current occupancy level of 77% we 
have 1.9 million sq ft of fully invested unoccupied space (3.4 million 
sq ft including the development pipeline), of which 1.2 million sq 
ft is in our UK stores, 0.2 million sq ft is in Paris and 0.5 million sq 
ft is in Barcelona and Benelux. In total, unlet space at our existing 
stores is the equivalent of c. 47 empty stores located across the 
estate and provides the Group with significant opportunity to grow 
further. We have a proven track record of filling our vacant space 
so we view this availability of space with considerable optimism. 
We will also benefit from operational leverage from the fact that this 
available space is fully invested and the related operating costs are 
essentially fixed and already included in the Group cost base. Our 
continued focus will be on ensuring that we drive occupancy to utilise 
this capacity at carefully managed rates. Between the full financial 
years 2013 and 2023, occupancy of the stores in the portfolio in 
2013 that remain in the Group today has increased from 63.1% to 
80.7%, i.e. an average of 1.8ppts per year and equivalent to a total 
of 0.9 million sq ft. 

One of the key measures of operational success for a self storage 
asset is the revenue per available square foot (“REVPAF”) and 
Safestore’s priority will remain to maximise its leading REVPAF 
with a sustainable combination of occupancy and rate. Between 
the full financial years 2013 and 2023, the Company’s REVPAF has 
maintained industry leading levels increasing 46.5% for the Group, 
66.4% for the UK (60.5% for London and the South East; and 84.2% 
for regional UK) and 32.1% for Paris.

There are three elements that are critical to the optimisation of our 
existing portfolio:

•  enquiry generation through an effective and efficient 

marketing operation;

•  strong conversion of enquiries into new lets; and

•  disciplined central revenue management and cost control.

Digital Marketing Expertise – UK Number 1 Self 
Storage Brand
Awareness of self storage remains relatively low with half of the UK 
population either knowing very little or nothing about the product 
(source: SSA Annual Report 2023). In the UK, many of our new 
customers are using self storage for the first time and it is largely a 
brand-blind purchase. Typically, customers requiring storage start 
their journey by conducting online research using generic keywords 
in their locality (e.g., “storage in Borehamwood”, “self storage near 
me”) which means that geographic coverage and search engine 
prominence remain key competitive advantages.

We believe there is a clear benefit of scale in digital capability in 
the generation of customer enquiries. The Group has continued to 
invest in technology and in-house expertise which has resulted in 
the development of a leading digital marketing platform that has 
generated 43% enquiry growth for the Group over the last five years, 
an annual growth of over 7%. Our in-house expertise and significant 
annual budget have enabled us to deliver strong results. Safestore is 
the UK number 1 self storage brand as it has more new lets per year 
than any other brand.

Online marketing remains the predominant channel for customer 
acquisition. Online enquiries made up 89% of all our enquiries 
in the UK (FY2022: 90%), with 84% in France (FY2022: 85%). 

10

Safestore Holdings plc  |  Annual report and financial statements 2023

The majority of our online enquiries now originate from a mobile 
device highlighting the need for continual investment in our responsive 
web platform for a ‘mobile-first’ world. We continue to invest in 
activities that promote a strong search engine presence to grow 
enquiry volume whilst managing efficiency in terms of overall cost per 
enquiry and cost per new let. Group marketing costs for the full year 
as a percentage of revenue were broadly in line with the previous year 
at 3.8% (FY2022: 3.6%).

During 2023, the Group demonstrated its ability to integrate newly 
developed and acquired stores into its marketing platform with 
successful new openings in the UK (Morden, Wigan, Ellesmere 
Port), Spain (Barcelona, Madrid) and the Netherlands (Apeldoorn, 
Amersfoort). We have clearly demonstrated that our marketing 
platform is transferable into multiple overseas geographies.

Motivated and effective store teams benefiting 
from investment in training and development 
Training, People and Performance Management
Our enthusiastic, well-trained, and customer-centric sales team 
remains a key differentiator and a strength of our business. 
Understanding the needs of our customers and using this knowledge 
to develop trusted in-store advisers is a fundamental part of driving 
revenue growth and market share.

Safestore has been an Investors in People (“IIP”) accredited organisation 
since 2003 and we passionately believe that our continued success 
is dependent on our highly motivated and well-trained colleagues. 
Following the award of a Bronze accreditation in 2015 and a Gold 
accreditation in 2018, we were delighted to be awarded the “We invest 
in people” Platinum accreditation in February 2021. This is the highest 
accolade in the Investors in People scale and positions us as an 
employer of choice. Shortly after our Platinum accreditation, we were 
shortlisted for the Platinum Employer of the Year (250+) category in 
the Investors in People Awards 2021. This further endorses the high 
standard of our teams and the people development programmes that 
drive our skill and talent retention. 

We are committed to growing and rewarding our people and we tailor 
our development, reward and recognition programmes to reflect 
this. Our IIP recognised coaching programme, launched in 2018 and 
upgraded every year since, continues to be a driving force behind 
the continuous performance improvement demonstrated by our 
store colleagues. 

Our online learning portal, combined with the energy and flexibility 
of our store colleagues, allows us to not only continue to deliver our 
award-winning development programmes but also to capitalise on 
the strength of our IT platforms. We have been able to combine our 
technology communication skills with our tried and tested face-to-face 
training sessions in a newly created “impact” sales refresher. 

We have always aimed to recognise the changing needs and 
demands of our customers. Combining new, along with tried and 
tested, solutions and systems, we are further able to support our store 
colleagues, allowing them to fulfil the needs of our customers over 
and above that of our competitors. Our flexible contract types and 
enhanced digital contract completion further enhance our customer 
offer and experience. 

All new recruits to the business benefit from enhanced induction and 
training tools that have been developed in house and enable us to 
quickly identify high potential individuals and increase their speed to 
competency. They receive individual performance targets within four 
weeks of joining the business and are placed on the “pay-for-skills” 
programme that allows accelerated basic pay increases dependent 
on success in demonstrating specific and defined skills. The key 
target of our programme remains that we grow our talent through our 
Store Manager Development programme, and we are pleased with 
our progress to date. 

Our internal Store Manager Development programme has been in 
place since 2016 and is a key part of succession planning for future 
Store Managers. Funded by the Apprenticeship Levy this programme 
provides the opportunity to complete a Level 3 Management 
and Leadership apprenticeship, with the additional opportunity 
to complete an Institute of Leadership and Management (“ILM”) 
qualification. In 2023, of the eleven delegates who successfully 
completed the programme, ten of them did so with distinction. 

Our Store Manager Development programme demonstrates the 
effectiveness of our learning tools. In a spirit of constant improvement, 
our content and delivery process is dynamically enhanced through 
our 360-degree feedback process utilising the learnings from not 
only the candidates but also from our training Store Managers and 
senior business leaders. This allows our people to be trained with the 
knowledge and skills to sell effectively in today’s marketplace. 

Further development opportunities are available through our Senior 
Manager Development programme (“LEAD”) focusing on developing 
our high performing Store Managers. This programme is aimed 
at preparing candidates for more senior roles within the business 
in addition to attaining a Level 5 Management and Leadership 
apprenticeship. The relaunch of our graduate programme, in October 
2022, provides an opportunity for newly qualified graduates to build 
their skill set and experience resulting in a career with Safestore.

Our performance dashboard allows our store and field teams to focus 
on the key operating metrics of the business providing an appropriate 
level of management information to enable swift decision making. 
Reporting performance down to individual colleague level enhances 
our competitive approach to team and individual performance. 
We continue to reward our people for their performance with 
bonuses of up to 50% of basic salary based on their achievements 
against individual targets for new lets, occupancy, and ancillary 
sales. In addition, our Values and Behaviours framework is overlaid 
on individuals’ performance in order to assess performance and 
development needs on a quarterly basis.

Our “Make the Difference” people forum, launched in 2018, which is 
a formal workplace advisory panel, enables frequent opportunities for 
us to hear and respond to our colleagues. Our network of 15 “People 
Champions” collect questions and feedback from their peers across 
the business and put them to members of the Executive Committee. 
We drive change and continuous improvement in responding to 
the feedback we receive for “Our Business, Our Customers and 
Our Colleagues”.

People Champions: 

•  consult and collect the views and suggestions of all colleagues that 

they represent;

•  engage in the bi-annual “Make the Difference” people forum, raising 

and representing the views of their colleagues; and

•  consult with and discuss feedback with management and the 

leadership team at Safestore.

Our values are authentic, having been created by our people. They are 
core to the employment life cycle and bring consistency to our culture. 
Our leaders have high values alignment enabling us to make the right 
decisions for our colleagues and our customers. 

Our customers continue to be at the heart of everything we do, 
whether it be in store, online or in their communities. Our commitment 
to our customers mirrors that of our commitment to our colleagues.

Technological developments
After delivering the appropriate technology the Group recently opened 
its first fully automated, unmanned, satellite self storage centre in 
Christchurch shortly followed by its second in Eastleigh. Utilising 
industry leading automated technology, along with in-house created 
communication and control technologies, customers can securely 
enter the building and their storage unit from a simple app on their 
mobile phone. Several additional unmanned satellite stores are 
currently under various stages of development in the UK.

Our customers also have the option to complete a booking and 
contract for a self storage unit online for any UK store location. The 
Group’s belief is that its multi-channel sales strategy, utilising full 
automation, colleague interaction through our store sales teams or 
our specialist call centre and our National Accounts team, provides 
each type of customer with the most tailored and easy way to buy self 
storage at Safestore.

Customer satisfaction
In February 2023, Safestore UK won the Feefo Platinum Trusted 
Service award for the fourth year running. The award is given to 
businesses which have achieved Gold standard for three consecutive 
years. It is an independent mark of excellence that recognises 
businesses for delivering exceptional experiences, as rated by real 
customers. In addition to using Feefo, Safestore invites customers 
to leave a review on a number of review platforms, including Google 
and Trustpilot. Our rating for each of these three providers in the UK 
is 4.8 out of 5. In France, Une Pièce en Plus uses Trustpilot to obtain 
independent customer reviews with a “TrustScore” of 4.6 out of 5. 
In Spain, OMB collects customer feedback via Google reviews and 
has maintained a score of 4.8 out of 5.

Central revenue management and cost control
We continue to pursue a balanced approach to revenue management. 
We aim to optimise revenue by improving the utilisation of the available 
space in our portfolio at carefully managed rates. Our central pricing 
team is responsible for the management of our dynamic pricing 
policy, the implementation of promotional offers and the identification 
of additional ancillary revenue opportunities. Whilst price lists are 
managed centrally and are adjusted on a real-time basis, the store 
sales teams have, from time to time, the ability to offer a Lowest Price 
Guarantee in the event that a local competitor is offering a lower 
price, or the ability to offer discretionary discounts. The Lowest Price 
Guarantee and discretionary discount are centrally controlled and 
activated on a store by store and unit by unit basis.

Average rates are predominantly influenced by:

•  the store location and catchment area;

•  the volume of enquiries generated online;

•  the store team skills at converting these enquiries into new lets at 

the expected price; and

•  the very granular pricing policy and the confidence provided by 

analytical capabilities and systems that smaller players might lack.

We believe that Safestore has a very strong proposition in each of 
these areas.

Costs are managed centrally with a lean structure maintained at Head 
Office. Enhancements to cost control are continually considered and 
the cost base is challenged on an ongoing basis.

Strong and flexible capital structure
Since 2014 we have refinanced the business on seven occasions, 
each time optimising our debt structure and improving terms, and 
believe we have maintained a capital structure that is appropriate for our 
business and which provides us with the flexibility to take advantage 
of carefully evaluated development and acquisition opportunities. 

At 31 October 2023, based on the current level of borrowings and 
interest rates, the Group’s weighted average cost of debt, after 
adjusting for capitalised interest costs, was 2.97% (FY2022: 2.23%). 
The weighted average maturity of the Group’s drawn debt is 4.7 years 
at the current period end and the Group’s LTV ratio is 25.4% as at 
31 October 2023.

The Group has £528 million of fixed rate US Private Placement Notes 
which constitute 72% of the total drawn debt. The tenors of the notes 
are from 2024 to 2033 with €51 million of notes expiring in May 2024.

Safestore Holdings plc  |  Annual report and financial statements 2023

11

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChief Executive’s statement continued

Strong and flexible capital structure continued
This LTV of 25.4% and the interest cover ratio of 6.7x for the 
rolling twelve-month period ended 31 October 2023 provides us 
with significant headroom compared to our banking covenants 
(LTV of 60% and ICR of 2.4:1). The reduction in ICR12 reflects the 
increased interest costs from funding the development pipeline. 
We had c. £200 million of undrawn bank facilities at 31 October 2023 
before taking into consideration the additional £100 million 
uncommitted accordion facility.

Taking into account the improvements we have made in the performance 
of the business, the Group is capable of generating free cash after 
dividends sufficient to fund the building of three to four new stores 
per annum depending on location and availability of land.

The Group evaluates development and acquisition opportunities in a 
careful and disciplined manner against rigorous investment criteria. 
Our investment policy requires certain Board-approved hurdle rates 
to be considered achievable prior to progressing an investment 
opportunity. In addition, the Group aims to maintain a Group LTV11 
ratio below 40% which the Board considers to be appropriate for 
the Group.

November 2022 refinancing
In November 2022, the Group completed the refinancing of its 
Revolving Credit Facilities (“RCFs”) which were due to expire in 
June 2023.

The previous £250 million Sterling and €70 million Euro secured 
RCFs have been replaced with a single multi-currency unsecured 
£400 million facility. In addition, a further £100 million uncommitted 
accordion facility is incorporated into the facility agreement.

The facility is for a four-year term with two one-year extension options 
exercisable after the first and second years of the agreement. The first 
extension has recently been completed.

The Group pays interest at a margin of 1.25% plus SONIA or EURIBOR 
depending on whether the borrowings are drawn in Sterling or Euros. 
The margin is at the same level as the previous facility agreements. 

Environmental, Social and Governance (“ESG”) KPIs have been 
agreed with the Group’s lenders. The margin under the facility is now 
linked to ESG targets, which could enable a reduction in the margin of 
up to 5bps to 120bps.

A commitment fee of 35% of the margin is payable on undrawn 
amounts under the facility. This has reduced from 40% under the 
previous facility agreements.

Reflecting the Group’s improved credit profile, the banking group 
and existing US Private Placement Noteholders have agreed that all 
of the Group’s previously secured borrowings move to an unsecured 
basis, thus reducing administrative and legal costs associated with 
the facilities.

ESG Strategy
ESG: sustainable self storage
Our purpose: – to add stakeholder value by developing profitable 
and sustainable spaces that allow individuals, businesses and 
local communities to thrive – is supported by the “pillars” of our 
sustainability strategy: our people, our customers, our community 
and our environment. In addition, the Group and its stakeholders 
recognise that their efforts are part of a broader movement and 
we have, therefore, aligned our objectives with the UN Sustainable 
Development Goals (“SDGs”). We reviewed the significance of 
each goal to our business and the importance of each goal to our 
stakeholders and assessed our ability to contribute to each goal. 
Following this materiality exercise, we have chosen to focus our efforts 
in the areas where we can have a meaningful impact. These are 
“Decent work and economic growth” (goal 8), “Sustainable cities and 
communities” (goal 11), “Responsible consumption and production” 
(goal 12) and “Climate action” (goal 13).

12

Safestore Holdings plc  |  Annual report and financial statements 2023

Sustainability is embedded into day-to-day responsibilities at 
Safestore and, accordingly, we have opted for a governance structure 
which reflects this. Two members of the Executive team co-chair a 
cross-functional sustainability group consisting of the functional leads 
responsible for each area of the business.

In 2018, the Group established medium term targets in each of the 
“pillars” towards which the Group continued to progress in FY2023.

Our people: Safestore was awarded the prestigious Investors in 
People (“IIP”) Platinum accreditation and was in the final top ten 
shortlist for Platinum Employer of the Year (250+) category in The 
Investors in People Awards 2021. The Group’s response during the 
pandemic lockdowns and aftermath has had a profound impact on 
trust in leadership and colleague engagement and motivation.

Our customers: The Group’s brands continue to deliver a 
high quality experience, from online enquiry to move-in. This is 
reflected in customer satisfaction scores on independent review 
platforms (Trustpilot, Feefo, Google) of over 90% in each market. 
The introduction of digital contracts during the pandemic offers 
both customer convenience and a reduction in printing, saving an 
estimated 44,000 pieces of paper each month.

Our community: Safestore remains committed to being a 
responsible business by making a positive contribution within the 
local communities wherever our stores are based. We continue to 
do this by developing brownfield sites and actively engaging with 
local communities when we establish a new store, identifying and 
implementing greener approaches in the way we build and operate 
our stores, helping charities and communities to make better use 
of limited space, and creating and sustaining local employment 
opportunities directly and indirectly through the many small and 
medium-sized enterprises which use our space. During FY2023, 
the space occupied by local charities in 184 units across 104 stores 
was 21,000 sq ft and worth £0.9 million.

Our environment: Safestore is committed to ensuring our 
buildings are constructed responsibly and that their ongoing 
operation has a minimal impact on local communities and the 
environment. It should be noted that the self storage sector is not a 
significant consumer of energy when compared with other real estate 
sub-sectors. As a result, operational emissions intensity tends to 
be far lower. According to a 2023 report by KPMG and EPRA, self 
storage generates the lowest greenhouse gas emissions intensity 
(4 kg/m2 for scope 1 and 2) of all European real estate sub-sectors. 
Reflecting the considerable progress made on energy mix, efficiency 
measures and waste reduction to date, Safestore’s emissions intensity 
(3.4 kg/m2 in 2022) is considerably lower than the self storage sub-
sector average. In FY2023, the Group continued to progress with 
a further 17% decline in absolute market-based emissions despite 
continued portfolio growth. Emissions intensity has reduced 19% 
to below 1.0 kgCO2e/m2. Per our commitments, our new stores in 
the UK, Spain and the Netherlands have all achieved a minimum 
energy performance rating of B. Moving forward, the Group has 
a commitment to be operationally carbon neutral by 2035 with a 
medium term target to reduce operational emissions (market-based) 
by 34% compared to the level in FY2021 by 2025. The total investment 
to achieve carbon neutrality should be around £3 million.

In addition to the IIP award and the customer satisfaction ratings, the 
Group has received recognition for its sustainability progress and 
disclosures in the last twelve months. Safestore has been given a 
Silver rating in the 2023 EPRA Sustainability BPR Awards. The Global 
ESG Benchmark for Real Assets (“GRESB”) has once again awarded 
Safestore an “A” rating in its 2023 Public Disclosures assessment. 
MSCI has awarded Safestore its second highest rating of “AA” for ESG 
in 2023. The Group has also been awarded the highest rating of five 
stars by “Support the Goals”.

Finally, the Group has worked with its banking lenders to agree 
ESG related KPIs which are linked to the margin payable under its 
new £400 million facility. Two KPIs have been agreed, which, when 
achieved, result in a reduction in margin of up to 5bps.

Portfolio management
Our approach to store development and acquisitions in the UK, Paris 
and Spain, and now the Netherlands and Belgium, continues to be 
pragmatic, flexible and focused on the return on capital.

Our property teams continue to seek investment opportunities in new 
sites to add to the store pipeline. However, investments will only be 
made if they comply with our disciplined and strict investment criteria. 
Our preference is to acquire sites that are capable of being fully 
operational within 18–24 months from completion.

Since 2016, the Group has opened 31 new stores including seven 
in London, five in Paris, seven in Barcelona and Madrid, six in major 
UK cities, four in UK conurbations and two in the Netherlands adding 
1,446,000 sq ft of MLA. 

In addition, the Group has acquired 47 existing stores through the 
acquisitions of Space Maker, Alligator, Fort Box, Salus and Your 
Room in the UK, OhMyBox! in Barcelona, the Lokabox and M3 group 
from our Benelux JV acquisition and a store in Apeldoorn in the 
Netherlands. These acquisitions added a further 1,890,000 sq ft of 
MLA and revenue performance has been enhanced in all cases under 
the Group’s ownership.

We have also completed the extensions and refurbishments of twelve 
stores across the portfolio adding a net 140,000 sq ft of fully invested 
space to the estate. All of these stores are performing in line with or 
ahead of their business plans. 

Despite thirteen stores being opened, extended or acquired and 
c. 500,000 sq ft of new MLA in the period, the Group’s current 
pipeline of new developments and store extensions (see pipeline table) 
has grown over the last year and now constitutes c. 1,454,000 sq 
ft of future MLA. The pipeline is equivalent to c. 18% of the existing 
portfolio. The outstanding capital expenditure of £128 million is 
expected to be funded from the Group’s existing resources. The 
total capital expenditure on stores opened in the 2022/23 financial 
year to date as well as the outstanding pipeline is estimated to be 
c. £251 million. Our industry leading level of REVPAF typically allows 
us to deliver returns above our cash on cash hurdle of at least 10%. 
Our current average portfolio Cash on Cash Return is 15%. On a 10% 
return basis, a further £25–30 million of EBITDA will be generated at 
stabilisation (c. four years after opening).

Property pipeline
Openings of new stores and extensions in the period:

Open 2023

FH/LH

MLA

Other

Redevelopments and Extensions

London- Crayford

London- Paddington Marble Arch

New Developments

London- Morden

Madrid- North

Madrid- South

Madrid- East

Barcelona- South

Barcelona- North

Barcelona- Central 3

Netherlands- Amersfoort

Wigan

Ellesmere Port

Total MLA

LH

LH

FH

FH

FH

FH

FH

FH

LH

FH

FH

FH

9,400

8,400

Extension

Extension

52,000

New build

53,000

Conversion

32,000

Conversion

50,000

Conversion

30,600

Conversion

42,000

Conversion

14,700

Conversion

58,000

New build

42,700

Conversion

55,000

New build

447,800

Open 2023 (post-year end)

FH/LH

MLA

Other

New Developments

Eastleigh

LH

14,000

Conversion, 
Satellite

Lease extensions
During the period we completed the extensions of our leases at 
Edinburgh-Fort Kinnaird, London- Charlton, London- Slough and 
Burnley stores. 

The Edinburgh lease has been extended by a further ten years to 2040.

At London- Charlton we have extended the lease term to 2038. In 
doing so we have agreed a three-month rent-free period.

In Burnley we have also extended the lease to 2038 with tenant break 
options every five years.

At London- Slough the lease was re-geared to extend by 15 years; the 
total lease length at the end of the current financial year is 18 years.

As part of our ongoing asset management programme, we have now 
extended the leases on 31 stores or 84% of our leased store portfolio 
in the UK since 2012. As a result, since 2012 the remaining lease 
length of our UK stores has remained at c. 11–13 years.

Freehold purchases
In Barcelona, the Group has been leasing its Valencia store since 
2013. During the period, the freehold of the site was acquired 
for €3.6 million. 

In addition, the freehold of our Oldbury store in West Birmingham was 
acquired for £5.7 million.

Safestore Holdings plc  |  Annual report and financial statements 2023

13

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChief Executive’s statement continued

Property Pipeline Summary
Our pipeline of c. 1.5 million sq ft represents c. 18% of our existing property portfolio.

Opening 2024

FH/LH

Status*

MLA

Other

Redevelopments and Extensions

London- Holloway

Paris- Poissy

Paris- Pyrenees

New Developments

London- Paddington Park West

London- Lea Bridge

Paris- South Paris

Paris- West 3

Paris- East 1

Paris- North West 1

Paris- West 4

Madrid- South West

Madrid- South 2

Madrid- North East

Barcelona- Central 2

Randstad- Almere

Randstad- Aalsmeer

Randstad- Rotterdam

Opening 2025

New developments

London- Woodford

London- Walton

London- Watford

London- Wembley

Paris- West 1

Paris- La Défense

Randstad- Amsterdam

Brussels- Zaventem

Pamplona

Opening Beyond 2025

New developments

London- Old Kent Road

London- Bermondsey

London- Romford

Shoreham

FH

FH

LH

FH

FH

FH

FH

FH

FH

FH

FH

FH

FH

LH

FH

FH

FH

FH

FH

FH

FH

FH

FH

FH

FH

FH

FH

FH

FH

FH

C, STP

C, UC

C, UC

C, UC

C, UC

C, UC

C, UC

C, PG

C, PG

CE, PG

C, UC

C, UC

C, STP

C, PG

C, UC

C, UC

C, UC

C, PG

C, PG

CE, PG

C, STP

C, PG

C, UC

CE, PG

CE, PG

C, PG

C, STP

C, STP

C, STP

CE, PG

Total Pipeline MLA (let sq ft – million)

Total Outstanding CAPEX (£’m)

* C = completed, CE = contracts exchanged, STP = subject to planning, PG = planning granted, UC = under construction.

14

Safestore Holdings plc  |  Annual report and financial statements 2023

9,500

12,000

22,200

Extension

Extension

Extension

13,000

Conversion, Satellite

New build

New build

New build

Conversion

Conversion

New build

Conversion

Conversion

Conversion

Conversion

Conversion

New build

New build

New build

Conversion

New build

New build

New build

Mixed use facility

New build

New build

Conversion

New build

New build

New build

New build

80,900

55,000

58,000

60,000

54,000

53,000

46,800

68,800

57,000

20,400

44,500

48,400

71,000

68,700

20,700

46,750

49,000

56,000

44,000

61,400

47,400

64,500

76,500

50,000

41,000

54,000

c. 1.454

c. 128.0

Safestore’s initial investment in the Joint Venture was a c. €2.2 million 
equity investment for a 10% share of the Joint Venture. Safestore 
will also earn a fee for providing management services to the Joint 
Venture. The Group expects to earn an initial return on investment 
of c. 15% for the first full year before transaction related costs 
reflecting its share of expected Joint Venture profits and fees for 
management services.

Portfolio Summary
The self storage market has been growing consistently for over 20 years 
across many European countries but few regions offer the unique 
characteristics of London and Paris, both of which consist of large, 
wealthy and densely populated markets. In the London region, the 
population is 13 million inhabitants with a density of 5,200 inhabitants 
per square mile, 11,000 per square mile in Central London and up to 
32,000 per square mile in the densest boroughs. 

The population of the Paris urban area is 10.7 million inhabitants with 
a density of 9,300 inhabitants per square mile in the urban area but 
54,000 per square mile in the City of Paris and first belt, where 69% 
of our French stores are located and which has one of the highest 
population densities in the western world. 85% of the Paris region 
population live in central parts of the city versus the rest of the urban 
area, which compares with 60% in the London region. There are 
currently c. 245 storage centres within the M25 as compared to only 
c. 122 in the Paris urban area. 

In addition, barriers to entry in these two important city markets 
are high, due to land values and limited availability of sites as well 
as planning regulation. This is the case for Paris and its first belt in 
particular, which inhibits new development possibilities.

Over the last four years the Group has expanded into further attractive, 
under-penetrated markets in Spain, the Netherlands and Belgium with 
a focus on the conurbations of Barcelona, Madrid, the Randstad area 
and Brussels.

As at 31 October 2023, 97% of our Group revenue, 94% of our stores 
and 95% of our available capacity are in London, Paris, South East 
England, major UK cities, Spain, Amsterdam and the Randstad 
area and Brussels. These major population areas deliver 97% of 
the Group’s store EBITDA from 95% of our MLA, highlighting the 
attractiveness of being present in these major cities and conurbations. 
The current pipeline includes 30 further developments in these areas 
which will increase the number of stores to 95% of our portfolio. 

The pipeline of 1,454,000 sq ft of future MLA includes:

•  ten projects with c. 456,000 sq ft of MLA in London (31% of the pipeline); 

•  one project with c. 54,000 sq ft of MLA in the South East of the UK 

(4% of the pipeline);

•  nine projects with c. 414,000 sq ft of MLA in Paris (29% of the pipeline);

•  five projects with c. 258,000 sq ft of MLA in Spain (18% of the pipeline);

•  four projects with c. 225,000 sq ft of MLA in the Netherlands (15% 

of the pipeline); and

•  one project in Belgium with c. 47,000 sq ft of MLA (3% of the pipeline).

Since our fourth quarter announcement in November 2023, three sites 
have had planning granted. Of the 30 projects in the pipeline, only six 
are now subject to planning.

Acquisitions
Acquisition of Apeldoorn self storage facility in the Netherlands
During the period, the Group completed the acquisition of 
an existing 58,000 sq ft self storage facility in Apeldoorn in the 
Netherlands. The store was operating under the Stoor brand and is 
situated in an easily accessible commercial district on the north side 
of the city, which has a population of 165,000.

New Joint Venture with Carlyle and investment in myStorage 
in Germany
In December 2022 Safestore entered the German self storage 
market via a new Joint Venture with Carlyle, which has acquired the 
myStorage business. 

Safestore has developed a multi-country highly scalable platform with 
leading marketing and operational expertise in self storage, with a 
proven track record for developing its platform in new markets. 

The acquisition of myStorage represents an excellent opportunity to 
develop our platform into the attractive German self storage market. 
The Joint Venture builds upon our previous successful relationship 
with Carlyle having entered the Benelux market in 2019. Our common 
intention is to target development and acquisition opportunities 
through the Joint Venture, providing the opportunity to achieve 
operational scale and to develop local market knowledge, whilst also 
retaining the option for Safestore to develop its own wholly owned self 
storage sites in Germany. We look forward to continuing our working 
relationship with Carlyle, and to developing a long and mutually 
beneficial relationship.

The German market is one of Europe’s more under-penetrated 
markets with just 0.21 sq ft of storage space per capita which 
compares to 0.82 sq ft in the UK, 0.35 sq ft in France, 0.32 sq ft 
in Spain, 0.50 sq ft in the Netherlands and 0.20 sq ft in Belgium. 
According to the 2023 FEDESSA report, there are just 530 facilities 
in Germany and 17.6 million sq ft of lettable space. 

myStorage has seven medium to long term leasehold stores and 
326,000 sq ft of MLA in Berlin, Heidelburg, Mannheim, Fürth, 
Nuremburg, Neu-Ulm and Reutlingen.

Owned store portfolio by region

Number of Stores

Let Square Feet (m sq ft)

Maximum Lettable Area (m sq ft)

Average Let Square Feet per store (k sq ft)

Average Store Capacity (k sq ft)

Closing Occupancy (%)

Average Rate (£ per sq ft)

Revenue (£'m)

Average Revenue per Store (£'m) 

 UK

133

4.472

5.730

34

43

78.1%

30.25

166.5

1.25

France

29

1.107

1.360

38

47

81.3%

36.59

43.9

1.51

Spain

Netherlands

Belgium

11

0.135

0.340

12

31

39.5%

28.82

3.8

0.35

11

0.352

0.440

32

40

80.7%

16.20

6.4

0.58

6

0.164

0.220

27

37

74.1%

18.67

3.6

0.60

Group
Total

190

6.231

8.090

33

43

77.0%

30.26

224.2

1.18

Note:
The reported totals have not been adjusted for the impact of rounding.

Safestore Holdings plc  |  Annual report and financial statements 2023

15

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChief Executive’s statement continued

Owned store portfolio by region continued
We have a strong position in both the UK and Paris markets, operating 
133 stores in the UK, 73 of which are in London and the South East, 
and 29 stores in Paris.

In the UK, 63% of our revenue is generated by our stores in London 
and the South East. On average, our stores in London and the South 
East are smaller than in the rest of the UK but the rental rates achieved 
are materially higher, enabling these stores to typically achieve similar 
or better margins than the larger stores. In London we operate 50 stores 
within the M25, more than any other competitor. 

In France, we have a leading position in the heart of the affluent 
City of Paris market with ten stores branded as Une Pièce en Plus 
(“UPP”) (“A spare room”). Over 60% of the UPP stores are located in 
a cluster within a five-mile radius of the city centre, which facilitates 
strong operational and marketing synergies as well as options to 
differentiate and channel customers to the right store subject to their 
preference for convenience or price affordability. The Parisian market 
has attractive socio-demographic characteristics for self storage 
and we believe that UPP enjoys unique strategic strength in such 
an attractive market.

In Spain the Group has eleven stores open in Barcelona and Madrid 
with a further five stores in the pipeline in these two cities and in 
Pamplona in the Basque Country, a region with a dynamic and 
healthy economy.

In the Benelux Region the Group has eleven stores open in the 
Netherlands and six in Belgium. The pipeline contains a further four 
stores in the Netherlands and one in Belgium.

In addition, Safestore has the benefit of a leading national presence 
in the UK outside of London where the stores are predominantly 
located in the centre of key metropolitan areas such as Birmingham, 
Manchester, Liverpool, Bristol, Newcastle, Glasgow and Edinburgh.

Market
The self storage market in the UK, France, Spain, the Netherlands 
and Belgium remains relatively immature compared to geographies 
such as the US and Australia. The SSA Annual Survey (May 2023) 
confirmed that self storage capacity stands at 0.82 sq ft per head 
of population in the UK. The most recent report relating to Europe 
(FEDESSA’s 2023 report) showed that capacity in France is 0.35 sq ft 
per capita. Whilst the Paris market density is greater than France, we 
estimate it to be significantly lower than the UK at around 0.4 sq ft per 
inhabitant. This compares with closer to 10 sq ft per inhabitant in the 
US and 2 sq ft in Australia. In the UK, in order to reach the US density 
of supply, it would require the addition of around another 17,000 stores 
as compared to c. 1,500 currently. In the Paris region, it would require 
around 2,400 new facilities versus c. 122 currently opened.

In Spain, the Netherlands and Belgium, geographies the Group 
has recently entered, penetration is similarly low. In Spain capacity 
is around 0.32 sq ft per head of population and the consumer is 
serviced by just 585 stores. In the Netherlands penetration is 0.5 sq ft 
per head of population (320 stores) and in Belgium 0.20 sq ft per head 
of population (96 stores).

The Group recently entered a JV with Carlyle in Germany. The German 
market is one of Europe’s more under-penetrated markets with just 
0.21 sq ft of storage space per capita and, according to the 2023 
FEDESSA report, there are just 530 facilities in the country and 
17.4 million sq ft of lettable space. 

Our interpretation of the most recent 2023 SSA report is that 
operators remain optimistic about expansion and the future growth 
of the industry. The level of development estimated for the next 
three years is similar to that witnessed in recent years and we do 
not consider this level of new supply growth to be of concern, 
especially as we believe new supply helps to create increased 
awareness of what is a relatively immature product on Europe. 

16

Safestore Holdings plc  |  Annual report and financial statements 2023

We estimate new supply to represent around 2% to 3% of the 
traditional self storage industry in the UK. These figures represent 
gross openings and do not consider storage facilities closing or being 
converted for alternative uses. We estimate that a small proportion of 
these sites compete with existing Safestore stores.

New supply in London and Paris is likely to continue to be limited 
in the short and medium term as a result of planning restrictions, 
competition from a variety of other uses and the availability of 
suitable land. 

The supply in the UK market, according to the SSA Survey, remains 
relatively fragmented despite a number of acquisitions in the sector in 
recent years. The SSA’s estimates of the scale of the UK industry are 
finessed each year and changes from one year to the next represent 
improved data in addition to new supply. In the 2023 report the SSA 
estimates that 2,231 self storage facilities exist in the UK market 
including around 739 container-based operations. At the point in time 
that the 2023 survey was written, Safestore is the industry leader by 
number of stores with 129 wholly owned sites followed by Big Yellow 
with 108 stores (including Armadillo), Access with 60 stores, Shurgard 
with 41 stores, Lok’n Store with 40 stores, Storage King with 38 stores 
and Ready Steady Store with 27 stores. In aggregate, the top seven 
leading operators account for around 20% of the UK store portfolio. 
The remaining c. 1,780 self storage outlets (including 739 container-
based operations) are independently owned in small chains or single 
units. In total there are 1,086 storage brands operating in the UK.

Safestore’s French business, UPP, is mainly present in the core 
wealthier and more densely populated inner Paris and first belt areas, 
whereas our two main competitors, Shurgard and Homebox, have a 
greater presence in the outskirts and second belt of Paris. 

Our Spanish business currently operates in Barcelona and Madrid. 
The metropolitan areas of Barcelona and Madrid have combined 
growing high density populations of twelve million inhabitants and 
significant barriers to entry.

Our focus in the Netherlands market is on the densely populated 
Amsterdam and Randstad conurbations. The Netherlands is the 
second most developed self storage market in Europe (after the UK) 
but still remains under-penetrated with approximately 320 stores and 
0.50 sq ft per capita of storage space.

Belgium is one of the more under-penetrated markets in Europe 
with just 96 stores and 0.20 sq ft per capita of self storage space. 
In Belgium our presence is focused on Brussels and the significant 
urban conurbations of Liege, Charleroi and Nivelles.

Consumer awareness of self storage appears to be increasing but at a 
relatively slow rate, providing an opportunity for future industry growth. 
The SSA Survey indicates that approximately half of consumers have 
low awareness about the service offered by self storage operators or 
have not heard of self storage at all. Since 2014, this statistic has only 
fallen 6ppts from 62%. Therefore, the opportunity to grow awareness, 
combined with limited new industry supply, makes for an attractive 
industry backdrop.

Self storage is a brand-blind product. 66% of respondents were 
unable to name a self storage business in their local area (64% in 
2022). The lack of relevance of brand in the process of purchasing 
a self storage product emphasises the need for operators to have a 
strong online presence. This requirement for a strong online presence 
was also reiterated by the SSA Survey where 76% of those surveyed 
(73% in 2022) confirmed that an internet search would be their chosen 
means of finding a self storage unit to contact, whilst knowledge of a 
physical location of a store as reason for enquiry was only c. 30% of 
respondents (c. 26% in 2022).

There are numerous drivers of self storage growth. Most private and 
business customers need storage either temporarily or permanently 
for different reasons at any point in the economic cycle, resulting 
in a market depth that is, in our view, the reason for its exceptional 
resilience. The growth of the market is driven both by the fluctuation of 
economic conditions, which has an impact on the mix of demand, and 
by growing awareness of the product. 

Safestore’s domestic customers’ need for storage is often driven by 
life events such as births, marriages, bereavements and divorces or 
by the housing market including house moves and developments 
and moves between rental properties. Safestore has estimated that 
UK owner-occupied housing transactions drive around 8–13% of the 
Group’s new lets. 

The Group’s business customer base includes a range of businesses 
from start-up online retailers through to multi-national corporates 
utilising our national coverage to store in multiple locations while 
maintaining flexibility in their cost base.

Business and Personal Customers
UK

Group

Paris 

Spain

Benelux

Personal customers
Numbers (% of total)

Square feet occupied 
(% of total)

Average Length of 
Stay (months)

Business customers
Numbers (% of total)

Square feet occupied 
(% of total)

Average Length of 
Stay (months)

79%

77%

81%

90%

84%

61%

58%

64%

84%

76%

20.9

17.5

26.7

23.2

30.9

21%

23%

19%

10%

16%

39%

42%

36%

16%

24%

26.7

25.7

28.2

27.0

31.5

Safestore’s customer base is resilient and diverse and consists of 
around 90,000 domestic, business and National Accounts customers 
across London, Paris, Spain, major UK cities, the Netherlands 
and Belgium.

Business Model 
The Group operates in a market with relatively low consumer 
awareness. It is anticipated that this will increase over time as the 
industry matures. To date, despite the financial crisis in 2007/08, the 
implementation of VAT in the UK on self storage in 2012, Brexit and the 
Covid-19 pandemic, the industry has been exceptionally resilient. In 
the context of uncertain economic conditions, driven by inflation and 
the war in Ukraine, the industry remains well positioned with limited 
new supply coming into the self storage market.

With more stores inside London’s M25 than any other operator and 
a strong position in central Paris, Safestore has leading positions in 
the two most important and demographically favourable markets 
in Europe. In addition, our presence in major cities in the UK 
is unsurpassed and contributes to the success of our industry 
leading National Accounts business. In the UK, Safestore is the 
leading operator by number of wholly owned stores. With 62% of 
customers travelling for less than 15 minutes to their storage facility 
(2023 SSA Survey), Safestore’s national store footprint represents a 
competitive advantage.

The Group’s capital-efficient portfolio of 190 wholly owned stores 
in the UK, Paris, Spain, the Netherlands and Belgium consists of a 
mix of freehold and leasehold stores. In order to grow the business 
and secure the best locations for our facilities we have maintained a 
flexible approach to leasehold and freehold developments as well as 
being comfortable with a range of building types, from new builds to 
conversions of warehouses and underground car parks.

Currently, around a quarter of our stores in the UK are leaseholds with 
an average remaining lease length at 31 October 2023 of 12.4 years 

(FY2022: 12.7 years). Although our property valuation for leaseholds 
is conservatively based on future cash flows until the next contractual 
lease renewal date, Safestore has a demonstrable track record of 
successfully re-gearing leases several years before renewal whilst at 
the same time achieving concessions from landlords. 

In England, we benefit from the Landlord and Tenant Act that protects 
our rights for renewal except in case of redevelopment. The vast 
majority of our leasehold stores have building characteristics or 
locations in retail parks that make current usage either the optimal 
and best use of the property or the only one authorised by planning. 
We observe that our landlords, who are property investors, value 
the quality of Safestore as a tenant and typically prefer to extend the 
length of the leases that they have in their portfolio, enabling Safestore 
to maintain favourable terms. 

In Paris, where 41% of stores are leaseholds, our leases typically 
benefit from the well-enshrined Commercial Lease statute that 
provides that tenants own the commercial property of the premises 
and that they are entitled to renew their lease at a rent that is indexed 
to the Indice des Loyers Commerciaux (Commercial Rental Index) 
published by the state. Taking into account this context, the valuer 
values the French leaseholds based on an indefinite property tenure, 
similar to freeholds but at a significantly higher exit cap rate.

The Group believes there is an opportunity to leverage its highly 
scalable marketing and operational expertise in new geographies 
outside the UK and Paris. During 2019, a Joint Venture14 was 
established with Carlyle, which acquired the M3 Self Storage business 
in the Netherlands which had six stores in Amsterdam and Haarlem. 
In June 2020, the Joint Venture14 added the Lokabox business, a 
portfolio of six stores in Brussels (two), Liege (two), Charleroi and 
Nivelles. In December 2020, the Joint Venture14 acquired the Opslag 
XL portfolio adding a further three stores in Amsterdam, The Hague 
and Hilversum and opened a store in Nijmegen in the Netherlands in 
January 2022. The Amsterdam store has subsequently been closed 
as planned following lease expiry. After three years of learning about 
and understanding these markets, the Group acquired the remaining 
80% of equity in the Joint Venture14 owned by Carlyle in March 2022 
and subsequently added a further two stores.

In 2019, the Group entered the Spanish market with the acquisition 
of OhMyBox!. Our Spanish portfolio currently consists of eight stores 
in Barcelona, and three Madrid stores. We have a further five stores 
in our development pipeline situated in Madrid, Barcelona and 
Pamplona. We consider these cities to have attractive characteristics 
in relation to self storage and intend to continue to seek further 
expansion opportunities.

In late 2022, Safestore entered the German self storage market via a 
new Joint Venture15 with Carlyle, which has acquired the myStorage 
business. myStorage has seven medium to long term leasehold stores 
and 326,000 sq ft of MLA in Berlin, Heidelburg, Mannheim, Fürth, 
Nuremburg, Neu-Ulm and Reutlingen.

Our experience is that being flexible in its approach has enabled 
Safestore to operate from properties and in markets that would 
have been otherwise unavailable and to generate strong cash-on-
cash returns.

Safestore excels in the generation of customer enquiries which 
are received through a variety of channels including the internet, 
telephone and “walk-ins”. In the early days of the industry, local 
directories and store visibility were key drivers of enquiries. However, 
the internet is now by far the dominant channel, accounting for 89% 
(FY2022: 90%) of our enquiries in the UK and 84% (FY2022: 85%) 
in France. This dynamic is a clear benefit to the leading national 
operators that possess the budget and the management skills 
necessary to generate a commanding presence in the major search 
engines. Safestore has developed and continues to invest in a leading 
digital marketing platform that has generated 43% enquiry growth 
over the last five years. 

Safestore Holdings plc  |  Annual report and financial statements 2023

17

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChief Executive’s statement continued

Business Model continued
Although mostly generated online, our enquiries are predominantly 
handled directly by the stores and, in the UK, we have a Customer 
Support Centre (“CSC”) which handles customer service issues in 
addition to enquiries, in particular when the store colleagues are busy 
handling calls or outside of normal store opening hours.

Our pricing platform provides the store and CSC colleagues 
with system-generated real-time prices managed by our centrally 
based yield-management team. Local colleagues have certain 
levels of discretion to flex the system-generated prices but this is 
continually monitored.

Customer service standards are high and customer satisfaction 
feedback is consistently very positive. Safestore invites customers 
to leave a review on a number of review platforms, including Feefo, 
Google and Trustpilot. Our rating for each of these three providers in 
the UK is 4.8 out of 5. In France, Une Pièce en Plus uses Trustpilot to 
obtain independent customer reviews with a “TrustScore” of 4.6 out 
of 5. In Spain, OMB collects customer feedback via Google reviews 
and has maintained a score of 4.7 out of 5. The key drivers of sales 
success are the capacity to generate enquiries in a digital world, the 
capacity to provide storage locations that are conveniently located 
close to the customers’ requirements and the ability to maintain a 
consistently high quality, motivated retail team that is able to secure 
customer sales at an appropriate storage rate, all of which can be 
better provided by larger, more efficient organisations.

We remain focused on business as well as domestic customers. 
Our national network means that we are uniquely placed to further 
grow the business customer market and in particular National Accounts. 
Business customers in the UK now constitute 42% of our total 
space let and have an average length of stay of 26 months. Within 
our business customer category, our National Accounts business 
represents around 487,000 sq ft of occupied space (around 8% of the 
UK’s occupancy). Approximately two-thirds of the space occupied by 
National Accounts customers is outside London, demonstrating the 
importance and quality of our well-invested national estate.

The business now has in excess of c. 90,000 business and domestic 
customers with an average length of stay of 27 months and 21 
months respectively.

The cost base of the business is relatively fixed. Each store typically 
employs three staff. Our Group Head Office comprises business 
support functions such as Yield Management, Property, Marketing, 
HR, IT and Finance.

With the establishment of a £400 million unsecured multi-currency 
Revolving Credit Facility, Safestore has secure financing, a strong 
balance sheet and significant covenant headroom. This provides the 
Group with financial flexibility and the ability to grow organically and 
via carefully selected new development or acquisition opportunities.

At 31 October 2023, we had 1.2 million sq ft of unoccupied space in 
the UK, 0.2 million sq ft in France and 0.5 million sq ft in Spain and 
Benelux, equivalent to c. 47 full new stores. Our continued focus is 
on filling the spare capacity in our stores at optimally yield-managed 
rates. The operational leverage of our business model will ensure 
that the bulk of the incremental revenue converts to profit given the 
relatively fixed nature of our cost base.

Trading Performance
Trading Data – Total

Key Measures – Total

Revenue
UK (£’m)

Paris (€’m)

Spain (€’m)

Netherlands (€’m)

Belgium (€’m)

Underlying EBITDA
UK (£’m)

Paris (€’m)

Spain (€’m)

Netherlands (€’m)

Belgium (€’m)

Maximum Lettable Area (“MLA”)
UK (let sq ft – million)

Paris (let sq ft – million)

Spain (let sq ft – million)

Netherlands (let sq ft – million)

Belgium (let sq ft – million)

Closing Occupancy
UK (let sq ft – million)

Paris (let sq ft – million)

Spain (let sq ft – million)

Netherlands (let sq ft – million)

Belgium (let sq ft – million)

Closing Occupancy (% of MLA)
UK

Paris

Spain

Netherlands

Belgium

Average Rate
UK (£)

Paris (€)

Spain (€)

Netherlands (€)

Belgium (€)

REVPAF
UK (£)

Paris (€)

Spain (€)

Netherlands (€)

Belgium (€)

Year ended
31 October 
2023

Year ended
31 October 
2022

Change

166.5

50.5

4.3

7.2

4.1

106.2

35.0

1.2

3.6

1.4

5.730

1.360

0.340

0.440

0.220

4.473

1.107

0.135

0.352

0.164

163.0

48.8

2.1%

3.5%

3.6

19.4%

3.6 100.0%

2.3

78.3%

103.6

33.0

2.5%

6.1%

1.8 -33.3%

1.3 176.9%

0.9

55.6%

5.620

1.360

2.0%

0.0%

0.120 183.3%

0.380

0.220

15.8%

0.0%

4.637

1.112

0.095

0.298

0.175

-3.5%

-0.4%

42.1%

18.1%

-6.3%

78.1%

81.3%

39.5%

80.7%

74.1%

82.6% -4.5%

81.7% -0.4%

78.9% -39.4%

78.8%

1.9%

78.8% -4.7%

30.25

42.05

33.12

18.61

21.45

29.07

37.10

12.64

16.53

18.68

28.79

40.47

34.07

19.18

18.79

5.1%

3.9%

-2.8%

-3.0%

14.2%

29.02

35.81

0.2%

3.6%

29.78 -57.6%

16.20

17.43

2.0%

7.2%

18

Safestore Holdings plc  |  Annual report and financial statements 2023

64.1%

69.3%

44.4%

63.3%

67.6%

0.8%

1.7%

55.6% -11.2%

Spain 
Since acquiring our Spanish business in 2019 we have opened a 
further seven stores. We now have eleven open stores and a pipeline 
of a further five stores in Madrid and Barcelona and one in Pamplona. 

Trading Data – Like-For-Like

Key Measures – Like-For-Like

Year ended
31 October 
2023

Year ended
31 October 
2022

Change

Revenue
UK (£’m)

Paris (€’m)

Spain (€’m)

Underlying EBITDA
UK (£’m)

Paris (€’m)

Spain (€’m)

Underlying EBITDA Margin %
UK (%)

Paris (%)

Spain (%)

Closing Occupancy
UK (let sq ft – million)

Paris (let sq ft – million)

Spain (let sq ft – million)

Closing Occupancy (% of MLA)
UK

Paris

Spain

Average Occupancy
UK (let sq ft – million)

Paris (let sq ft – million)

Spain (let sq ft – million)

Average Rate
UK (£)

Paris (€)

Spain (€)

REVPAF
UK (£)

Paris (€)

Spain (€)

162.8

160.9

50.5

3.6

48.8

3.6

1.2%

3.5%

0.0%

104.3

35.0

1.6

101.9

33.0

2.4%

6.1%

2.0 -20.0%

4.392

1.107

0.084

4.587

1.112

0.093

-4.3%

-0.4%

-9.7%

79.2%

81.3%

77.9%

83.0% -3.8%

81.7% -0.4%

85.9% -8.0%

4.396

1.103

0.087

30.31

42.05

36.64

29.35

37.10

33.33

4.582

1.103

0.094

-4.1%

–0.0%

-7.4%

28.83

40.47

34.11

29.10

35.81

33.05

5.1%

3.9%

7.4%

0.9%

3.6%

0.8%

Details of trading operating KPIs are included in the tables above. 

UK 
UK revenue was up 2.1% for the year in total and 1.2% on a  
like-for-like8 basis. 

Demand, measured by enquiry levels, was down on the previous year 
but ahead of pre-Covid levels. 

We believe that our REVPAF10, a measure of how effectively we yield 
manage our assets, is the strongest in the industry and materially 
above some of our competitors. REVPAF10 grew by 0.9% for the year 
on a like-for-like8 basis.

Like-for-like EBITDA2 grew by 2.4% with EBITDA margins improving 
by 0.8ppts to 64.1% reflecting strong cost control in the business. 
Like-for-like costs declined by 1.0% in the year.

Paris 
Our Paris business did not experience the same surge in demand 
that we saw in the UK during the Covid period but continued to 
grow steadily. 

Paris revenue grew 3.5% in total for the year on a total and like-for-like8 
basis. Like-for-like8 revenue growth in the fourth quarter was 3.2%.

Our REVPAF10, which we believe is materially ahead of the local 
competition, grew by a further 3.6% for the year. 

Enquiry levels in Paris were marginally down compared to the same 
period last year but ahead of pre-Covid levels.

Like-for-like EBITDA grew by 6.1% with EBITDA margins improving 
by 1.7ppts to 64.1% reflecting tight cost control in the business. 
Like-for-like costs reduced by 2% in the year.

Over the year our Spanish business grew revenue by 19.4% and 
by 44.4% in the fourth quarter. Like-for-like8 revenue was flat 
over the year.

In line with our expectations, like-for-like8 occupancy in Barcelona 
has initially been diluted by the new Barcelona stores which have 
opened in close proximity and within the same catchment area as an 
existing store. Management believes that, given the limited supply in 
central Barcelona, once the absorption phase has been passed, the 
stores will generate higher revenue and profits and provide significant 
long-term value.

Like-for-like EBITDA was broadly flat at store level but declined by 
€0.4 million after professional fees.

Netherlands
Our Netherlands business, acquired on 30 March 2022, contributed 
€7.2 million revenue for the year and €3.6 million of EBITDA.

During the year, a new store in Amersfoort has opened and an 
additional store in Apeldoorn was acquired. We now have eleven 
stores open in the Netherlands and a pipeline of a further four sites 
located in the Randstad area.

The Netherlands business is not treated as like-for-like8 during the 
2023 financial year. However, the stores that were in the Group 
for the whole of the fourth quarter in 2022 delivered 10.7% growth 
in Q4 2023.

Belgium
Our Belgium business, acquired with our Netherlands business on 
30 March 2022, contributed €4.1 million revenue for the year and 
€1.4 million of EBITDA.

We have six stores open in Belgium and a pipeline of one additional 
site located in Brussels.

The Belgian business is not treated as like-for-like8 during the 2023 
financial year. However, the stores that were in the Group for the whole 
of the fourth quarter in 2022 delivered 10.0% growth in Q4 2023.

Frederic Vecchioli
Chief Executive
16 January 2024

Safestore Holdings plc  |  Annual report and financial statements 2023

19

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSFinancial review

“EPS1 has grown by 348% 
over the last ten years.”

Andy Jones
Chief Financial Officer

T he table below sets out the Group’s underlying results of operations for the year ended 31 October 2023 and the year ended 

31 October 2022. To calculate the underlying performance metrics, adjustments are made for the impact of exceptional items, 
share-based payments, corporate transaction costs, change in fair value of derivatives, gain or loss on investment properties 
and the associated tax impacts, as well as exceptional tax items and deferred tax. Although not superseding IFRS, management 
considers this presentation of earnings to be representative of the underlying performance of the business, as it removes the income 
statement impact of items not fully controllable by management, such as the revaluation of derivatives and investment properties, and the impact 
of exceptional credits, costs and finance charges.controllable by management, such as the revaluation of derivatives and investment properties, 
and the impact of exceptional credits, costs and finance charges.

Revenue
Underlying costs
Share of associate’s Underlying EBITDA

Underlying EBITDA
Leasehold costs

Underlying EBITDA after leasehold costs
Depreciation
Finance charges
Share of associate’s finance charges

Underlying profit before tax
Current tax

Adjusted EPRA earnings
Share-based payments charge

EPRA basic earnings

Average shares in issue (m)
Diluted shares (for ADE EPS) (m)

Adjusted Diluted EPRA EPS1 (p)

2023
£’m

224.2
(82.0)
—

142.2
(14.9)

127.3
(1.3)
(15.9)
—

110.1
(5.1)

105.0
(3.5)

101.5

217.2
219.1

47.9

2022
£’m

212.5
(77.5)
0.1

135.1
(13.6)

121.5
(1.0)
(10.9)
(0.4)

109.2
(5.2)

104.0
(11.2)

92.8

210.9
218.9

47.5

Movement
%

5.5%
5.8%
(100.0%)

5.3%
9.6%

4.8%
30.0%
45.9%
(100.0%)

0.8%
(1.9%)

1.0%
(68.8%)

9.4%

0.8%

Note:
1 

 Adjusted EPRA earnings excludes share-based payment charges and, accordingly, the Underlying EBITDA, Underlying EBITDA after leasehold costs and underlying profit before tax 
measures have been adjusted to exclude share-based payment charges for consistency.

The table below reconciles statutory profit before tax in the income statement to underlying profit before tax in the previous table.

Statutory profit before tax
Adjusted for:
– Gain on investment properties and investment property under construction
– Change in fair value of derivatives
– Net exchange loss
– Share-based payments
– Exceptional items and other exceptional gains
– Exceptional finance income

Underlying profit before tax

20

Safestore Holdings plc  |  Annual report and financial statements 2023

2023
£’m

207.8

(102.6)
1.7
(0.3)
3.5
—
—

110.1

2022
£’m

498.8

(389.9)
0.3
—
11.2
(10.7)
(0.5)

109.2

Underlying EBITDA increased by 5.3% to £142.2 million (FY2022: £135.1 million), reflecting a 5.5% increase in revenue and a 5.8% increase to the 
underlying cost base. This performance reflects the growth in average rate of 3.5% to £30.26 in 2023 from £29.25 in 2022 offset by a reduction 
in occupancy of 5.1ppts to 77.0% in 2023 from 82.1% in 2022, whilst maintaining control over costs. Like for like revenue grew by 2.2% with the 
like for like cost base broadly flat compared to 2022.

Leasehold costs increased by 9.6% from £13.6 million to £14.9 million, principally due to the impact of rent reviews across the portfolio in addition 
to the Netherlands leaseholds now forming part of the Group.

Underlying finance charges increased by 45.9% from £10.9 million to £15.9 million. This principally reflects interest charges which increased 
from £11.9 million in 2022 to £15.0 million in 2023 driven by higher debt levels and higher rates on borrowing to fund the Group’s acquisition and 
development activity, offset by the gains made on financial instruments of £0.4 million in 2023 (FY2022: £1.3 million).

As a result, we achieved a 0.8% increase in underlying profit before tax of £110.1 million (FY2022: £109.2 million). The main movement in statutory 
profit before tax in the year is the £287.3 million decrease in the gain on investment and development property to £102.6 million (FY 2022: 
£389.9 million) partially offset by the reduction in the share-based payment charge of £7.7 million to £3.5 million (FY2022: £11.2 million).

Included within statutory profit before tax in 2022 were other exceptional gains of £10.7 million. £5.5 million related to the valuation gain of 
Safestore’s 20% investment in the Joint Venture formed in 2019 with Carlyle that arose on acquisition of the remaining 80%, with £5.1 million 
related to the profit on the sale of the Nanterre land in Paris in November 2021. 

Given the Group’s REIT status in the UK, tax is normally only payable in France, Spain, the Netherlands and Belgium. The underlying tax charge 
for the year was £5.1 million (FY2022: £5.2 million), calculated by applying the effective underlying tax rate of 22.5% to the respective underlying 
profits earned by the non-UK businesses.

As explained in note 2 to the financial statements, management considers that the most representative Earnings per Share (“EPS”) measure is 
Adjusted Diluted EPRA EPS which has increased by 0.8% to 47.9 pence (FY2022: 47.5 pence).

Reconciliation of Underlying EBITDA
The table below reconciles the operating profit included in the income statement to Underlying EBITDA. 

Statutory operating profit

Adjusted for:

– Gain on investment properties

– Share of associate’s Underlying EBITDA

– Depreciation

– Variable lease payments

– Share-based payments

Exceptional items:

– Costs incurred relating to corporate restructuring and exceptional taxation costs

Other exceptional gains:

– Profit on sale of land

– Profit on disposal of investment property

– Net gain on deemed disposal of investment in associate

Underlying EBITDA

2023
£’m

230.4

2022
£’m

514.5

(93.8)

(381.6)

—

1.3

0.8

3.5

—

—

—

—

0.4

1.0

0.3

11.2

0.1

(5.1)

(0.2)

(5.5)

142.2

135.1

The main reconciling items between statutory operating profit and Underlying EBITDA are the gain on investment properties as well as 
adjustments for depreciation, variable lease payments, share-based payment charges, exceptional gains and the share of associate’s Underlying 
EBITDA. The gain on investment properties was £93.8 million, as compared to £381.6 million in 2022 primarily due to the stable performance 
of the stores over the period, against a period of outperformance in 2021 and 2022. The Group’s approach to the valuation of its investment 
property portfolio at 31 October 2023 is discussed below.

Safestore Holdings plc  |  Annual report and financial statements 2023

21

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSFinancial review continued

Underlying profit by geographical region
The Group is organised and managed in four operating segments based on geographical region. The table below details the underlying 
profitability of each region.

2023

2022

Revenue

Underlying cost of sales

Store EBITDA

Store EBITDA margin

Underlying EBITDA

EBITDA margin

LFL EBITDA margin

Leasehold costs

Spain
€’m

Benelux
€’m

UK
£’m

166.5

(51.1)

Paris
€’m

50.5

(12.1)

115.4

38.4

69.3% 76.0% 55.8% 55.8% 69.8%

Total 
(CER)
£’m

222.7

(67.3)

11.3

(5.0)

6.3

155.4

n/a

(1.3)

70.7%

(14.2)

5.0

141.2

n/a

(0.3)

64.8%

(14.7)

4.7

126.5

4.3

(1.9)

2.4

(1.2)

1.2

(0.5)

0.7

106.2

35.0

63.8% 69.3% 27.9% 44.2% 63.4%

64.1% 69.3% 44.4%

(8.6)

(6.3)

UK
£’m

163.0

(48.2)

114.8

70.4%

70.3%

Paris
€’m

48.8

(12.2)

36.6

75.0%

75.0%

(11.2)

(3.6)

103.6

63.6%

63.3%

(8.0)

95.6

33.0

67.6%

67.6%

(5.9)

27.1

Spain
€’m

Benelux
€’m

Total (CER)
£’m

3.6

(1.2)

2.4

66.7%

75.0%

(0.6)

1.8

50.0%

55.6%

(0.5)

1.3

5.9

(2.5)

3.4

57.6%

n/a

(1.2)

2.2

37.3%

n/a

(0.1)

212.5

(61.7)

150.8

71.0%

71.3%

(15.8)

135.0

63.5%

64.1%

(13.6)

2.1

121.4

LFL store EBITDA margin

69.3% 76.0% 75.0%

Underlying administrative expenses

(9.2)

(3.4)

Underlying EBITDA after leasehold costs

97.6

28.7

EBITDA after leasehold costs margin

58.6% 56.8% 16.3% 41.6% 56.8%

58.7%

55.5%

36.1%

35.6%

57.1%

UK
£’m

Paris
£’m

Spain
£’m

Benelux
£’m

Total
£’m

Underlying EBITDA after leasehold  
costs (CER)

Adjustment to actual exchange rate

Reported Underlying EBITDA after 
leasehold costs

97.6

–

24.3

0.6

97.6

24.9

0.6

0.1

0.7

4.0

0.1

126.5

0.8

4.1

127.3

95.6

22.9

UK
£’m

95.6

—

Paris
£’m

22.9

—

Spain
£’m

Benelux
£’m

Total
£’m

1.1

—

1.1

1.8

—

121.4

—

1.8

121.4

Note: 
CER is Constant Exchange Rate (Euro denominated results for the current period have been retranslated at the exchange rate effective for the comparative period in order to present the 
reported results on a more comparable basis).

Underlying EBITDA in the UK increased by £2.6 million, or 2.5%, to £106.2 million (FY2022: £103.6 million), underpinned by a 2.1% or £3.5 million 
increase in revenue, which was driven by an increase in average rate of 5.1%, offset by a decrease in average occupancy of 3.3% and an increase 
of 1.5% in the Underlying cost base, with like for like underlying costs decreasing 0.8%. The UK also reflected steady like for like revenue growth of 
1.2%. The Underlying UK EBITDA margin was slightly up at 63.8% compared to 2022 at 63.6% whilst the like for like EBITDA margin saw a 0.8ppt 
increase to 64.1% from 63.3% in 2022.

In Paris, Underlying EBITDA increased by €2.0 million, or 6.1%, to €35.0 million (FY2022: €33.0 million), reflecting a €1.7 million increase in revenue, 
arising from a 3.9% increase in the average storage rate coupled with average occupancy remaining constant. The EBITDA after leasehold costs 
margin in Paris increased from 55.5% in 2022 to 56.8% in 2023, reflecting the control over the underlying cost base of the portfolio, with a reduction 
in underlying cost of sales of 0.8% and administrative costs of 5.6%, offset by underlying leasehold costs increasing by 6.8%. Underlying EBITDA 
after leasehold rent in Paris increased by 5.9% to €28.7 million (FY2022: €27.1 million).

In Spain, revenue increased to €4.3 million (FY2022: €3.6 million), arising from the opening of six new stores and a 7.4% increase in like for like 
average storage rate, offset by a decrease in like for like average occupancy of 7.4%. Underlying EBITDA decreased by €0.6 million to €1.2 million, 
due to an increase in the underlying cost base and administrative expenses resulting from additional employment costs to support the new stores 
as well as their dilutive impact whilst they achieve stabilisation. 

On 30 March 2022, Safestore acquired the remaining 80% of the equity owned by Carlyle Europe Realty in the Joint Venture formed in 2019. The 
Joint Venture was set up in 2019 to acquire and develop assets in the Netherlands and Belgium in order to leverage Safestore’s operating platform 
outside our core markets. The contribution to revenue for the period was €11.3 million and €4.7 million EBITDA after leasehold costs. In 2022, the 
businesses contributed seven months’ revenue, which equated to €5.9 million.

The combined results of the UK, Paris, Spain and Benelux delivered a 4.2% increase in Underlying EBITDA after leasehold costs at constant 
exchange rates at Group level. Adjusting for a favourable exchange impact of £0.8 million, the combined results of the UK, Paris, Spain and Benelux 
reported an Underlying EBITDA after leasehold costs increase of 4.9% or £5.9 million to £127.3 million (FY2022: £121.4 million).

22

Safestore Holdings plc  |  Annual report and financial statements 2023

Revenue
Revenue for the Group is primarily derived from the rental of self storage space and the sale of ancillary products such as insurance and 
merchandise (e.g. packing materials and padlocks).

The split of the Group’s revenues by geographical segment is set out below for 2023 and 2022.

UK

Paris
Local currency
Paris in Sterling

Spain
Local currency
Spain in Sterling

Benelux
Local currency
Benelux in Sterling
Average exchange rate

Total revenue

£’m

€’m
£’m

€’m
£’m

€’m
£’m

£’m

2023

166.5

% of total

73%

50.5
43.9

4.3
3.8

11.3
10.0
1.149

224.2

20%

2%

5%

100%

2022

163.0

48.8
41.4

3.6
3.0

5.9
5.1
1.178

212.5

% of total

% change

76%

2.1%

19%

2%

3%

100%

3.5%
6.0%

19.4%
26.7%

91.5%
94.1%
2.5%

5.5%

The Group’s revenue increased by 5.5% or £11.7 million in the year. The average storage rate per sq ft for the Group was, at £30.26, 3.5% higher 
than in 2022 (£29.25) offset by occupied space which was 86,000 sq ft lower at 31 October 2023 (6.231 million sq ft) than at 31 October 2022 
(6.317 million sq ft).

Adjusting the Group’s revenue for the impact of new stores to a like-for-like basis, revenue has increased by 2.2%. Adjusting for the exchange 
rate impact in the current year, Group like for like revenue at constant exchange rates has increased by 1.7%.

In the UK, revenue grew by £3.5 million or 2.1%, and on a like-for-like basis it increased by 1.2%. Occupancy was 164,000 sq ft lower at 
31 October 2023 than at 31 October 2022, at 4.473 million sq ft (FY2022: 4.637 million sq ft). The average storage rate for the year grew 5.1%, from 
£28.79 in 2022 to £30.25 in 2023. On a like for like basis, the average storage rate in the UK also increased by 5.1% to £30.31 (FY2022: £28.83).

In Paris, revenue grew by €1.7 million or 3.5% and on a like-for-like basis it increased by 3.5% to €50.52 million (FY2022: €48.76 million). This was 
driven by an increase in the average storage rate of 3.9% to €42.05 for the year (FY2022: €40.47), with average occupancy being flat, with closing 
occupancy decreasing to 1.107 million sq ft (FY2022: 1.112 million sq ft). 

For Spain, revenue was €4.3 million (FY2022: €3.6 million), reflecting the growth in new stores, with like for like revenue being flat at €3.6 million. 
On a like-for-like basis, average rate increased 6.1% to €36.64 (FY2022: €34.11), with a closing occupancy of 0.084 million sq ft (77.9% on a like-
for-like basis).

Our Netherlands and Belgium businesses, acquired on 30 March 2022 from the buyout of the remaining 80% of the equity owned by Carlyle in 
the Joint Venture formed in 2019, contributed €11.3 million revenue (FY2022: €5.9 million, representing seven months’ revenue since acquisition 
date). Collectively, the businesses saw 43,000 sq ft of occupancy inflows over the year and our Netherlands and Belgium businesses ended the 
period with a closing occupancy of 78.5% (FY 2022: 78.8%). The average rate for the period was €18.61 and €21.45 for the Netherlands and 
Belgium respectively (FY2022: €19.18 and €18.79 respectively for the seven-month period).

Safestore Holdings plc  |  Annual report and financial statements 2023

23

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSFinancial review continued

Analysis of cost base
Cost of sales
The table below details the key movements in cost of sales between 2022 and 2023.

Statutory cost of sales
Adjusted for:
– Depreciation
– Variable lease payments

Underlying cost of sales

Underlying cost of sales for FY2022
– New developments cost of sales

Underlying cost of sales for FY2022 (like-for-like)
– Volume related cost of sales 
– Employee remuneration, recruitment and training
– Facilities and rates
– Enquiry generation

Underlying cost of sales for FY2023 (like-for-like; CER)
– New developments cost of sales

Underlying cost of sales for FY2023 (CER)
– Foreign exchange

Underlying cost of sales for FY2023

2023
£’m

(69.9)

1.3
0.8

(67.8)

2022
£’m

(63.0)

1.0
0.3

(61.7)

(61.7)
2.7

(59.0)
0.9
(1.1)
(1.4)
(0.5)

(61.1)
(6.2)

(67.3)
(0.5)

(67.8)

In order to arrive at underlying cost of sales, adjustments are made to remove the impact of depreciation, which does not form part of Underlying 
EBITDA, and variable lease payments, which forms part of our leasehold costs in the presentation of our underlying income statement.

Underlying cost of sales increased by £6.1 million in the year, from £61.7 million in 2022 to £67.8 million in 2023. On a like-for-like basis and 
at constant exchange rates, cost of sales increased by £2.1 million or 3.6%, with a £1.4 million increase in facilities and business rates due to 
business rates reviews, and increases in utilities and store maintenance charges as well as a £1.1 million increase in employee costs offset 
by a reduction in volume related costs of sales of £0.9 million. The investment in marketing during the year represented 3.8% of revenue 
(FY2022: 3.6%).

Administrative expenses
The table below reconciles reported administrative expenses to underlying administrative expenses and details the key movements in underlying 
administrative expenses between 2022 and 2023.

Statutory administrative expenses

Adjusted for:

– Share-based payments

– Exceptional items

Underlying administrative expenses

Underlying administrative expenses for FY2022

– New developments administration costs

Underlying administrative expenses for FY2022 (like-for-like)

– Employee related costs

– Professional fees and administration costs

Underlying administrative expenses for FY2023 (like-for-like; CER)

– New developments administration costs

Underlying administrative expenses for FY2023 (CER)

– Foreign exchange

Underlying administrative expenses for FY2023

24

Safestore Holdings plc  |  Annual report and financial statements 2023

2023
£’m

(17.7)

3.5

—

(14.2)

2022
£’m

(27.1)

11.2

0.1

(15.8)

(15.8)

1.1

(14.7)

2.7

(0.4)

(12.4)

(1.8)

(14.2)

—

(14.2)

In order to arrive at underlying administrative expenses, adjustments are made to remove the impact of exceptional items, share-based payments 
and other non-underlying items. 

Underlying administrative expenses decreased by £1.6 million in the year, from £15.8 million in 2022 to £14.2 million in 2023. Like-for-like 
administrative expenses at constant exchange rates decreased by £2.3 million. This is the result of a reduction in expected variable employee 
remuneration and other employee related costs.

Therefore, total underlying costs (cost of sales plus administrative expenses) on a like-for-like basis and at constant exchange rates have 
remained relatively constant at £73.5 million (FY2022: £73.7 million). 

Exceptional items and other exceptional gains
In 2022, included within exceptional items and other exceptional gains of £10.7 million are £5.5 million relating to the valuation gain of Safestore’s 
20% investment in the Joint Venture and £5.1 million relating to the profit on the sale of the Nanterre land in Paris in November 2021. 

In France, the basis on which property taxes have been assessed has been challenged by the tax authority for financial years 2011 onwards. 
In November 2022 the French Supreme Court delivered a final judgement in respect of litigation for years 2011 to 2013, which resulted in a 
partial success for the Group. The Group is separately pursuing litigation in respect of years since 2013 and has lodged an appeal with the 
French administrative tribunal against the issues included in assessments for 2013 onwards on which it was ultimately unsuccessful in the French 
Supreme Court for the earlier years. A provision is included in the consolidated financial accounts of £2.6 million at 31 October 2023 (31 October 
2022: £2.4 million), to reflect the increased uncertainty surrounding the likelihood of a successful outcome. Of the total provided, £0.2 million has 
been charged in relation to the year ended 31 October 2023 within cost of sales (Underlying EBITDA) (31 October 2022: £0.3 million within cost 
of sales (Underlying EBITDA) and £1.9 million recorded as an exceptional charge in respect of financial years 2012 to 2020).

It is possible that the French tax authority may appeal the decisions of the French Court of Appeal on which the Group was successful to the 
French Supreme Court. The maximum potential exposure in relation to these issues at 31 October 2023 is £3.0 million (31 October 2022: £3.0 million). 
No provision for any further potential exposure has been recorded in the consolidated financial statements since the Group believes it is more 
likely than not that a successful outcome will be achieved, resulting in no additional liabilities.

Gain on investment properties
The gain on investment properties consists of the revaluation gains and losses with respect to investment properties under IAS 40 and the fair 
value re-measurement of lease liabilities add-back and other items as detailed below.

Revaluation of investment properties

Revaluation of investment properties under construction

Fair value re-measurement of lease liabilities add-back

Statutory gain on investment properties

2023
£’m

103.5

(0.9)

(8.8)

93.8

2022
£’m

394.1

(4.2)

(8.3)

381.6

In the current financial year, the UK business contributed £75.8 million to the positive valuation movement, the Paris business contributed 
£20.5 million and Benelux contributed £7.5 million. Spain showed a flat valuation movement over the period as the stores start to generate 
income, growing towards stabilised occupancy. The gain on investment properties principally reflects the continuing progress in the performance 
of the businesses, which has driven further positive changes in the cash flow metrics that are used to assess the value of the store portfolio 
which are predominantly based on trading potential, underpinned by the average rate, which has increased by 3.5% to £30.26 in 2023 from 
£29.25 in 2022, and capitalisation rates and stabilised occupancy which have remained constant at 5.72% and 89.33% respectively.

Operating profit
Operating profit decreased by £284.1 million from £514.5 million in 2022 to £230.4 million in 2023, comprising a £7.1 million increase in 
Underlying EBITDA, a £287.8 million reduction in the gain on investment properties and investment properties under construction primarily due to 
the stable performance of the stores over the period, against a period of outperformance in 2021 and 2022, and a reduction in the share-based 
payments charge of £7.7 million, as well as the one-off other exceptional gains and exceptional items of £10.7 million in 2022.

Safestore Holdings plc  |  Annual report and financial statements 2023

25

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSFinancial review continued

Net finance costs
Net finance costs include interest payable, interest on lease liabilities, fair value movements on derivatives, exchange gains or losses, unwinding 
of discounts and exceptional refinancing costs. Net finance costs increased by £6.9 million in 2023 to £22.6 million from £15.7 million in 2022, 
principally due to the increased interest charges associated with borrowing to fund the Group’s acquisition and development activity and the 
amortisation of debt issuance costs associated with the refinancing of the existing Revolving Credit Facility in November 2022, offset by the gains 
made on financial instruments. 

Net bank interest payable

Amortisation of debt issuance costs on bank loans

Interest from loan to associates

Financial instruments income

Other interest received 

Underlying finance charges

Interest on lease liabilities

Fair value movement on derivatives

Net exchange gains

Exceptional finance income

Net finance costs

Net bank interest payable

Capitalised interest 

Total interest paid

2023
£’m

(15.1)

(1.3)

—

0.4

(0.1)

(15.9)

(5.3)

(1.7)

0.3

—

(22.6)

15.1

4.4

19.5

2022
£’m

(11.9)

(0.5)

0.1

1.3

0.1

(10.9)

(5.0)

(0.3)

—

0.5

(15.7)

11.9

1.1

13.0

Underlying finance charge
The underlying finance charge (net bank interest payable reflecting term loan, swap and USPP interest costs) increased by £5.0 million to 
£15.9 million, principally reflecting the increased interest charge associated with the Group’s additional borrowings in the year, drawn to fund the 
Group’s acquisition and development activity and the amortisation of debt issuance costs associated with the refinancing. The underlying finance 
charge represents the finance expense before exceptional items and changes in fair value of derivatives, amortisation of debt issuance costs and 
interest on lease liabilities and is disclosed because management reviews and monitors performance of the business on this basis.

During the year, the Group capitalised interest of £4.4 million (FY2022: £1.1 million) associated with borrowings to fund the acquisition of 
properties. Interest is capitalised from the point of acquiring the site until the store opens.

Financial instruments income in the year of £0.4 million (FY2022: £1.3 million) related to the gains made on the expiration of interest rate swaps 
that matured in June 2023.

Based on the year-end drawn debt position the effective interest rate is analysed as follows:

UK Revolver – GBP drawn

UK Revolver – EUR drawn

UK Revolver – non-utilisation

US Private Placement 2024

US Private Placement 2026

US Private Placement 2026

US Private Placement 2027

US Private Placement 2028

US Private Placement 2028

US Private Placement 2029

US Private Placement 2029

US Private Placement 2029

US Private Placement 2031

US Private Placement 2033

Unamortised finance costs

Facility
£/€’m

£400.0

£197.0

€50.9

€70.0

£35.0

€74.1

£20.0

€29.0

£50.5

£30.0

€105.0

£80.0

€29.0

—

Drawn
£’m

£162.0

£41.0

—

£44.6

£61.1

£35.0

£64.6

£20.0

£25.3

£50.5

£30.0

£91.6

£80.0

£25.3

(£5.0)

Hedged
£’m

Hedged
%

—

—

—

£44.6

£61.1

£35.0

£64.6

£20.0

£25.3

£50.5

£30.0

£91.6

£80.0

£25.3

—

—

—

—

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

—

73%

Total

£927.8

£725.8

£527.8

Capitalised interest costs

Effective interest rate after capitalised 
interest costs

26

Safestore Holdings plc  |  Annual report and financial statements 2023

Bank
margin
%

1.25%

1.25%

0.50%

1.59%

1.26%

2.59%

2.00%

1.96%

0.93%

2.92%

2.69%

2.45%

2.39%

1.42%

—

Hedged 
rate
%

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

Floating
rate
%

5.19%

3.88%

—

—

—

—

—

—

—

—

—

—

—

—

—

Total
rate
%

6.44%

5.13%

0.50%

1.59%

1.26%

2.59%

2.00%

1.96%

0.93%

2.92%

2.69%

2.45%

2.39%

1.42%

—

3.58%

(£4.4m)

2.97%

On 11 November 2022, the Group completed the refinancing of its RCFs which were due to expire in June 2023. The previous £250.0 million 
Sterling and €70.0 million Euro RCFs were replaced with a single multi-currency £400 million facility. In addition, a further £100 million uncommitted 
accordion facility is incorporated in the facility agreement. The facility is for a four-year term with two one-year extension options exercisable after 
the first and second years of the agreement, with the first one-year extension being granted in October 2023. 

The margin is at the same level as the previous facility agreements, with the Group paying interest at a margin of 1.25% plus SONIA or EURIBOR 
depending on whether the borrowings are drawn in Sterling or Euros. This margin is now linked to ESG targets, which where met enable a 
reduction in the margin of up to 5bps to 120bps.

As at 31 October 2023, £203.0 million of the £400.0 million UK Revolver was drawn as £162.0 million and €47.0 million (£41.0 million). The drawn 
amounts attract a bank margin of 1.25%, and the Group pays a non-utilisation fee of 0.4375% on the undrawn balance of £197.0 million. The Group 
had interest rate hedge agreements in place to June 2023, swapping SONIA on £55.0 million at a weighted average effective rate of 0.69%. Upon 
maturity, the Group recognised a £0.4 million gain.

The 2024, 2026, 2027, 2028, 2029 and 2033 US Private Placement Notes are denominated in Euros and attract fixed interest rates of 1.59% (on 
€50.9 million), 1.26% (on €70.0 million), 2.00% (on €74.1 million), 0.93% (on €29.0 million), 2.45% (on €105.0 million) and 1.42% (on €29.0 million) 
respectively. The Euro denominated borrowings provide a natural hedge against the Group’s investment in the Paris and Spain businesses.

The 2026 (£35.0 million), 2028 (£20.0 million), 2029 (£50.5 million), 2029 (£30.0 million) and 2031 (£80.0 million) US Private Placement Notes are 
denominated in Sterling and attract a fixed interest rate of 2.59%, 1.96%, 2.92%, 2.69% and 2.39% respectively.

Predominantly, as a result of the fixed interest loan notes, effectively 73% of the Group’s drawn debt is at fixed rates of interest. Overall, the Group 
has an effective interest rate on its borrowings of 3.58% as at 31 October 2023, compared with 2.41% at the previous year end. After adjusting 
for capitalised interest costs the Group has an effective interest rate on its borrowings of 2.97%.

Non-underlying finance charge
Interest on lease liabilities was £5.3 million (FY2022: £5.0 million) and reflects part of the leasehold rent costs. The balance of the leasehold 
payment is charged through the gain or loss on investment properties line and variable lease payments in the income statement. Overall, the 
leasehold rent costs charge increased from £13.6 million in 2022 to £14.9 million in 2023, principally reflecting the increased rent costs across 
the portfolio in addition to the Netherlands leaseholds now forming part of the Group.

The Group undertakes net investment hedge accounting for its Euro denominated loan notes.

Tax
The tax charge for the year is analysed below:

Tax charge

Underlying current tax

Current year – exceptional

Current tax charge

Tax on investment properties movement

Deferred tax asset

Other

Deferred tax charge

Net tax charge

2023
£’m

(5.1)

—

(5.1)

(8.3)

5.8

—

(2.5)

(7.6)

2022
£’m

(5.2)

(0.9)

(6.1)

(29.9)

—

0.1

(29.8)

(35.9)

The net income tax charge for the year is £7.6 million (FY2022: £35.9 million). In the UK, the Group is a REIT and benefits from a zero rate of tax 
on its qualifying earnings. The underlying current tax charge relating to the European businesses amounted to £5.1 million (FY2022: £5.2 million), 
calculated by applying the effective overall underlying tax rate of 22.5% to the underlying profits arising earned by the non-UK businesses.

The deferred tax charge relating to Paris, Spain and Benelux was £8.3 million (FY2022: £29.9 million).

A deferred tax asset of £5.8 million (FY2022: £nil) relates to the recognition of carried forward losses in the UK business, recognising the extent 
to which the Group believes these losses will be utilised in future to reduce income tax liabilities. 

In 2022, an exceptional current year tax charge of £0.9 million arose on the disposal of the Nanterre land. 

All deferred tax movements are non-underlying. 

Safestore Holdings plc  |  Annual report and financial statements 2023

27

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSFinancial review continued

Earnings per Share
As a result of the movements explained above, profit after tax for 2023 was £202.4 million as compared with £462.9 million in 2022. Basic EPS 
was 93.1 pence (FY2022: 219.5 pence) and diluted EPS was 92.8 pence (FY2022: 212.4 pence).

Adjusted Diluted EPRA EPS is based on the European Public Real Estate Association's definition of earnings and is defined as profit or loss 
for the period after tax but excluding corporate transaction costs, change in fair value of derivatives, gain/loss on investment properties and 
the associated tax impacts. The Company then makes further adjustments for the impact of exceptional items, IFRS 2 share-based payment 
charges, exceptional tax items and deferred tax charges. This adjusted earnings is divided by the diluted number of shares. The IFRS 2 cost is 
excluded as it is written back to distributable reserves and is a non-cash item (with the exception of the associated National Insurance element). 
Therefore, neither the Company’s ability to distribute nor pay dividends is impacted (with the exception of the associated National Insurance 
element). The financial statements disclose earnings on a statutory, EPRA and Adjusted Diluted EPRA basis and provide a full reconciliation of 
the differences in the financial year in which any Long Term Incentive Plan (“LTIP”) awards may vest.

Management introduced Adjusted Diluted EPRA EPS as a measure of EPS following the implementation of the Group’s LTIP schemes, 
Management considers that the real cost to existing shareholders is the dilution that they will experience from the LTIP schemes; therefore, 
earnings has been adjusted for the IFRS 2 share-based payment charge, and the number of shares used in the EPS calculation has been 
adjusted for the dilutive effect of the LTIP scheme.

The Group has exposure to the movement in the Euro/Sterling exchange rate. Based on the FY2023 results, for every 10 cents variance to the 
average exchange rate of 1.149, there would be an impact of £1.3 million to Adjusted EPRA Earnings.

Adjusted Diluted EPRA EPS for the year was 47.9 pence (FY2022: 47.5 pence), calculated on a pro forma basis, as if the dilutive LTIP shares 
were in issue throughout both the current and prior years, as follows:

Basic earnings
Adjustments:

Gain on investment properties

Exceptional items

Other exceptional gains

Exceptional finance income

Net exchange loss

Change in fair value of derivatives

Tax on adjustments/exceptional tax

Adjusted
EPRA adjusted:

Fair value re-measurement of lease liabilities 
add-back

Tax on lease liabilities add-back adjustment

EPRA basic EPS

Share-based payments charge

Dilutive shares

Adjusted Diluted EPRA EPS

Earnings
£’m

200.2

(93.8)

—

—

—

(0.3)

1.7

1.4

2023

Shares
million

217.2

—

—

—

—

—

—

—

Pence
per share

92.2

(43.2)

—

—

—

0.1

0.8

0.6

Earnings
£’m

462.9

(381.6)

0.1 

(10.8)

(0.5) 

— 

0.3

29.7

2022

Shares
million

210.9 

— 

—

—

—

—

—

— 

109.2

217.2

50.3

100.1 

210.9 

(8.8)

1.1

101.5

3.5

—

105.0

—

—

217.2

—

1.9

219.1

(4.1)

0.5

46.7

1.6

(0.4)

47.9

(8.3)

1.0 

92.8 

11.2 

—

104.0 

— 

— 

210.9 

—

8.0 

218.9 

Pence
per share

219.5

(180.9)

— 

(5.1)

(0.2) 

— 

0.1 

14.1

47.5 

(3.9)

0.5 

44.1 

5.3 

(1.9)

47.5 

Dividends
The Directors are recommending a final dividend of 20.2 pence (FY2022: 20.4 pence) which Shareholders will be asked to approve at the 
Company’s Annual General Meeting on 13 March 2024. If approved by Shareholders, the final dividend will be payable on 9 April 2024 to 
Shareholders on the register at close of business on 7 March 2024. 

Reflective of the Group’s improved performance, the Group’s full year dividend of 30.1 pence is 1.0% up on the prior year dividend of 29.8 pence. 
The Property Income Distribution (“PID”) element of the full year dividend is 17.62 pence (FY2022: 22.75 pence).

28

Safestore Holdings plc  |  Annual report and financial statements 2023

Property valuation and Net Asset Value (“NAV”)
Cushman & Wakefield Debenham Tie Leung Limited LLP (“C&W”) has valued the Group’s property portfolio. As at 31 October 2023, the total 
value of the Group’s property portfolio was £2,681.1 million (excluding investment properties under construction of £108.6 million and net of lease 
liabilities of £101.2 million). This represents an increase of £223.3 million compared with the £2,457.8 million valuation as at 31 October 2022. 
A reconciliation of the movement is set out below:

Value at 1 November 2022

Currency translation movement

Additions

Reclassifications

Revaluation

UK
£’m

Paris
£’m

1,756.8

538.1

—

32.6

7.2

75.8

8.0

7.3

—

20.5

Value at 31 October 2023

1,872.4

573.9

Spain
£’m

27.3

0.5

12.1

30.6

(0.3)

70.2

Benelux
£’m

Total
£’m

Paris
€’m

135.6

2,457.8

625.9

1.7

15.6

4.2

7.5

10.2

67.6

42.0

103.5

—

8.4

—

23.6

164.6

2,681.1

657.9

Spain
€’m

31.9

—

13.9

35.2

(0.4)

80.6

Benelux
€’m

157.7

—

17.9

4.8

8.5

188.9

As described in note 13 of the financial statements, the valuation is based on a discounted cash flow of the net operating income over a ten-
year period and a notional sale of the asset at the end of the tenth year. Accordingly, the gain on investment properties principally reflects the 
continuing progress in the performance of the business and the strong underlying trading of the store, underpinned by the average rate which 
has increased by 3.5% to £30.26 in 2023 from £29.25 in 2022 with a reduction in occupancy, which is down 5.1ppts to 77.0% in 2023 from 82.1% 
in 2022. The valuation assumptions for capitalisation rates and stabilised occupancy remained fairly constant, as explained further below.

The exchange rate at 31 October 2023 was €1.146:£1 compared with €1.163:£1 at 31 October 2022. This movement in the foreign exchange rate 
has resulted in a £10.4 million favourable currency translation movement in the year. This has slightly improved the Group Net Asset Value ("NAV") 
but had no impact on the loan-to-value ("LTV") covenant as the assets are tested in their functional currency.

The Group’s property portfolio valuation excluding investment properties under construction has increased by £223.3 million from the valuation 
of £2,457.8 million at 31 October 2022. This reflects the gain on valuation of £103.5 million, which is explained above, £109.6 million relating to 
additions, store refurbishments and reclassifications as well as £10.2 million of favourable foreign exchange movements on the translation of the 
European portfolios. On a like for like basis the portfolio increased by 6.2%. 

The value of the UK investment property portfolio including investment properties under construction has increased by £118.6 million (comprising 
£115.6 million in investment properties and £3.0 million in investment properties under construction) compared with 31 October 2022. This 
includes a £74.9 million valuation gain and £43.7 million of capital additions.

In Paris, the value of the property portfolio including investment properties under construction increased by €50.8 million, of which €23.6 million 
was valuation gain and capital additions were €27.2 million. The net increase in investment properties, when translated into Sterling, amounted to 
£52.2 million, reflecting the foreign exchange impact described above.

In Spain, the value of the property portfolio including investment properties under construction increased by €28.6 million, of which €29.0 million 
were additions, with the valuation remaining flat over the period as the stores start to generate income, growing towards stabilised occupancy 
where we would expect to see the benefits in the future. The net increase in investment properties including investment properties under 
construction when translated into Sterling amounted to £17.3 million, reflecting the foreign exchange impact described above.

In Benelux, the value of the property portfolio including investment properties under construction was €208.7 million, representing an increase of 
€44.5 million from 2022. This increase is predominantly made up of €36.0 million of additions as well as a €8.5 million valuation increase.

Our pipeline of future development opportunities remains strong and gives us further confidence in our future growth plans. The pipeline of c. 
1.5 million sq ft representing c. 18% of our existing property portfolio is estimated, on stabilisation, to deliver in the range of £25–30 million of 
incremental EBITDA.

The Group’s freehold exit yield for the valuation at 31 October 2023 reduced to 5.72%, from 5.78% at 31 October 2022, and the weighted 
average annual discount rate for the whole portfolio has increased from 8.48% at 31 October 2022 to 8.54% at 31 October 2023.

C&W’s valuation report confirms that the properties have been valued individually but that if the portfolio were to be sold as a single lot or in 
selected groups of properties, the total value could be different. C&W states that in current market conditions it is of the view that there could be 
a material portfolio premium.

EPRA’s Best Practices Recommendations guidelines for Net Asset Value (“NAV”) metrics are EPRA Net Tangible Assets (“NTA”), EPRA Net 
Reinstatement Value (“NRV”) and EPRA Net Disposal Value (“NDV”). Safestore considers EPRA NTA to be most consistent with the nature of the 
Group’s business.

The EPRA Basic NTA per Share, as reconciled to IFRS net assets per share in note 15 of the financial statements, was 952 pence (FY2022: 908 
pence) at 31 October 2023, up 4.7% since 31 October 2022, and the IFRS reported diluted NAV per share was 884 pence (FY2022: 820 pence), 
reflecting a £153.6 million increase in reported net assets during the year.

Safestore Holdings plc  |  Annual report and financial statements 2023

29

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSFinancial review continued

Gearing and capital structure
As at 31 October 2023, the Group’s borrowings comprised bank borrowing facilities, made up of revolving facilities in the UK as well as US 
Private Placements.

Net debt (including lease liabilities and cash) stood at £810.3 million at 31 October 2023, an increase of £112.0 million from the 2022 position 
of £698.3 million, reflecting funding for the continued expansion of the Group portfolio. Total capital (net debt plus equity) increased from 
£2,491.7 million at 31 October 2022 to £2,745.4 million at 31 October 2023. The net impact is that the gearing ratio has increased from 28.0% to 
29.5% in the year.

Management also measures gearing with reference to its loan-to-value (“LTV”) ratio defined as net debt (excluding lease liabilities) as a proportion 
of the valuation of investment properties and investment properties under construction (excluding lease liabilities). At 31 October 2023 the Group 
LTV ratio was 25.4% as compared to 23.6% at 31 October 2022. The Board considers the current level of gearing is appropriate for the business 
to enable the Group to increase returns on equity, maintain financial flexibility and achieve our medium term strategic objectives.

Borrowings at 31 October 2023
As at 31 October 2023, £203.0 million of the £400.0 million Revolver was drawn. Including the US Private Placement debt of €358.0 million 
(£312.3 million) and £215.5 million, the Group’s borrowings totalled £730.8 million (after adjustment for unamortised finance costs).

As at 31 October 2023, the weighted average remaining term for the Group’s available borrowing facilities is 4.5 years (FY2022: 4.0 years). If we 
take into consideration the second one-year extension available under the Revolving Credit Facility, the weighted average remaining term for the 
Group’s available borrowing facilities is 5.0 years.

Borrowings under the existing loan facilities are subject to certain financial covenants. The UK bank facilities and the US Private Placement share 
interest cover and LTV covenants. The interest cover requirement of EBITDA interest is 2.4:1, where it will remain until the end of the facilities’ 
terms. Interest cover for the year ended 31 October 2023 is 6.7x (FY2022: 10.4x).

The LTV covenant is 60% under the current facility. As at 31 October 2023, there is significant headroom in both the UK LTV and the French LTV 
covenant calculations.

The Group is in compliance with its covenants at 31 October 2023 and, based on forecast projections, is expected to be in compliance for a 
period in excess of twelve months from the date of this report.

Cash flow
The table below sets out the underlying cash flow of the business in 2023 and 2022. For statutory reporting purposes, leasehold costs cash 
flows are allocated between finance costs, principal repayments and variable lease payments. However, management considers a presentation 
of cash flows that reflects leasehold costs as a single line item to be representative of the underlying cash flow performance of the business.

Underlying EBITDA

Working capital/exceptionals/other

Adjusted operating cash inflow
Interest payments

Leasehold rent payments

Tax payments

Free cash flow (before investing and financing activities)
Acquisition of subsidiary, net of cash acquired

Investment in associates

Capital expenditure – investment properties

Capital expenditure – property, plant and equipment

Net proceeds from disposal of land 

Net proceeds from disposal of investment properties

Proceeds from disposal – property, plant and equipment

Net cash flow after investing activities
Issue of share capital

Dividends paid

Net drawdown of borrowings

Debt issuance costs

Financial instruments

Swap termination

Net (decrease)/increase in cash

Note:
Free cash flow is a non-GAAP measure, defined as cash flow before investing and financing activities but after leasehold rent payments.

30

Safestore Holdings plc  |  Annual report and financial statements 2023

2023
£’m

142.2

(13.0)

129.2

(19.6)

(14.9)

(5.5)

89.2

—

(2.3)

(119.0)

(2.9)

—

—

—

(35.0)

0.2

(65.9)

101.3

(4.9)

0.4

—

(3.9)

2022
£’m

135.1

(2.7)

132.4

(11.8)

(13.6)

(5.6)

101.4

(111.5)

(0.8)

(95.2)

(1.0)

—

6.4

0.2

(99.5)

0.5

(56.9)

132.1

(0.1)

1.3

0.5

(22.1)

The first table below reconciles free cash flow (before investing and financing activities) in the table above to net cash inflow from operating 
activities in the consolidated cash flow statement. The second table below reconciles adjusted net cash flow after investing activities in the table 
above to the consolidated cash flow statement. The third table below reconciles adjusted operating cash inflow to the cash generated from 
operations in the consolidated cash flow statement.

Free cash flow (before investing and financing activities)
Add back: principal payment of lease liabilities

Net cash flow from operating activities

From table above:

Adjusted net cash flow after investing activities

Add back: principal payment of lease liabilities

Net cash flow after investing activities

From consolidated cash flow:

Net cash inflow from operating activities

Net cash outflow from investing activities

Net cash flow after investing activities

Adjusted operating cash inflow
Cash outflow on variable lease payments

Cash flow from operations

2023
£’m

89.2

8.8

98.0

2023
£’m

(35.0)

8.8

(26.2)

98.0

(124.2)

(26.2)

2023
£’m

129.2

(0.8)

128.4

2022
£’m

101.4

8.4

109.8

2022
£’m

(99.5)

8.4

(91.1)

109.8

(200.9)

(91.1)

2022
£’m

132.4

(0.2)

132.2

Adjusted operating cash flow decreased by £3.2 million in the year. The movement in working capital is primarily associated with settlement of 
employment related taxes connected with the maturity of the five and three-year share-based payment schemes at the end of 2022 and early 
2023 respectively, and other trade receivable and payables timings. These are offset by the £7.1 million increase in Underlying EBITDA. 

Free cash flow (before investing and financing activities) decreased by 12.0% to £89.2 million (FY2022: £101.4 million). The free cash flow 
benefited from the increase in Underlying EBITDA which was offset by interest payments and working capital movements.

Investing activities experienced a net outflow of £124.2 million (FY2022: £200.9 million outflow), which included £123.4 million of capital expenditure 
on our investment property portfolio. In 2022, the acquisition of the remaining 80% in the Joint Venture as well as the acquisition of the new site 
at Christchurch resulted in an outflow of £111.5 million. Of the £123.4 million capital expenditure on investment properties, £43.3 million related 
to the UK, £23.5 million related to France, £25.2 million related to Spain and £31.4 million related to Benelux. Of the £123.4 million, £6.7 million 
related to maintenance, £95.4 million to new stores and £21.3 million to developments and property, plant and equipment.

Adjusted financing activities generated a net cash inflow of £31.1 million (FY2022: £77.4 million inflow). Dividend payments totalled £65.9 million 
(FY2022: £56.9 million). The net drawdown of borrowings was £101.3 million (FY2022: £132.1 million), in order to finance the acquisition of 
development and pipeline stores. 

The strategic report, including pages 6 to 77, was approved by a duly authorised Committee of the Board of Directors on 16 January 2024 
and signed on its behalf by:

Andy Jones
Chief Financial Officer
16 January 2024

Safestore Holdings plc  |  Annual report and financial statements 2023

31

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSEngaging with our stakeholders 
and our Section 172(1) statement

Our purpose: to add stakeholder value 
by developing profitable and sustainable 
spaces that allow individuals, businesses, 
and local communities to thrive

Building and maintaining effective dialogue with stakeholders help inform the Board’s decision-making process and enable it to create value 
in the long term. The Board emphasises the importance of continued engagement with our key stakeholders to management. Engagement is 
led either directly through the Board and its Committees or by management. Not all information is reported directly to the Board, as the Board 
delegates authority to the CEO and management for certain engagement and receives regular stakeholder updates at Board meetings.

Key stakeholders 

How we engage

What they tell us matters to them

Our people

Our customers 

Our 
shareholders 
and investors

We actively foster an open and 
collaborative environment, whilst 
prioritising the wellbeing and interest 
of our colleagues. We engage with 
our colleagues through a number of 
mechanisms, including our ‘Make the 
Difference’ people forum launched 
in 2018 which is a formal workforce 
advisory panel. Directors receive a 
Health, Safety and Wellbeing report at 
each Board meeting. 

We engage with customers and 
prospects in a creative and consistent 
way across various communication 
channels. We receive their feedback 
through face-to-face communication 
in store, directly through our 
Customer Support Centre, and 
online via our website, email, and 
social media channels. We invest 
in customer service training, tools, 
coaching and evaluation to provide a 
service that is professional, efficient, 
and helpful.

•  Cost of living

•  Health and wellbeing and a safe 

working environment

•  Open and honest communication

•  Training and development 

opportunities

•  Diversity and inclusion

•  Reward and recognition initiatives

•  Understanding their needs and 

using our expertise to find them the 
right solution

•  Knowing that their belongings are 

stored safely and securely

•  Great customer service

•  Reliable communications channels

•  Flexibility

Safestore recognised the importance 
of engaging with our investors 
and shareholders and values the 
input they have into the long term 
success of the Company. Our 
Chairman and SID are accessible to 
shareholders and engage with our 
largest institutional shareholders to 
discuss governance, strategy and 
other significant matters. Our CEO 
and CFO regularly engage with all 
shareholders and provide more 
insight to the Company’s strategic 
direction and performance.

•  Appropriate remuneration structure 

to drive growth and reward 
performance, within the confines of 
best practice

•  Strong financial performance 

and returns

•  Clear strategy and transparency on 

the Company’s performance

•  Strong leadership and a strong 
reputation for high standards of 
business conduct

•  Progress against our ESG targets

Outcomes and highlights from 
engagement

The Company was pleased to receive 
Platinum accreditation from Investors 
in People. It continued to enhance 
its colleague benefits and learning 
and development opportunities. 
The Safestore Diversity Pay Gap 
Report was published and we will 
continue to work together to deliver 
a truly inclusive environment for 
our colleagues.

Positive ratings on all relevant 
customer service rating platforms: 

•  Feefo Platinum Trusted Service 

award for Safestore UK 

•  Trustpilot ‘Excellent’ rating achieved 
in the UK with a Trustpilot ‘Great’ 
rating maintained in France

•  Average Google rating of 4.7 

achieved in Spain 

•  In the Netherlands, a high score 

of 4.9 was achieved on Trustpilot, 
whilst in Belgium, customer service 
was rated 4.7 on Feefo

The Board, through delegated 
authority to its Remuneration 
Committee, carried out two rounds 
of extensive consultation and 
engagement with shareholders 
representing over 75% of our issued 
share capital. The results of this 
constructive two-way feedback with 
shareholders was a 97.4% approval 
of the 2023 Remuneration Policy at 
the Company’s General Meeting held 
in July 2023.

32

Safestore Holdings plc  |  Annual report and financial statements 2023

Key stakeholders 

How we engage

What they tell us matters to them

Our partners 

Our 
communities 

The Executive Team fosters strong 
relationships with our business 
partners, including Joint Venture 
partners, our landlords at our 
leasehold sites, our contractors and 
our suppliers of goods and services. 
Management holds regular meetings 
with our JV Partners and quarterly 
meetings with our construction 
management partner and supplier 
forums are held bi-annually to facilitate 
an open exchange of feedback. 

Location is fundamental to the 
success of Safestore stores and 
the Company is committed to 
making a positive contribution to 
our local communities. 

We seek to deliver long term benefits 
to our local communities and be part 
of a thriving local economy. 

Our Sustainable Development 
Goals and sustainability strategy are 
developed with our communities at 
its heart.

•  Building strong relationships

•  Maintaining sustainable 

business practices

•  Our current and future financial 

performance

•  Our operational excellence

•  Clear communication, fair 

engagement and prompt payment

•  Corporate governance

•  Minimal negative impact and local 
disruption to the community from 
our business operations

•  Creating local employment 

opportunities, both directly and 
from our suppliers and customers

•  Supporting local community 

projects and charities

Outcomes and highlights from 
engagement

Following our previous successful JV 
with Carlyle in the Benelux region, 
we established a new German JV. 
Germany is one of Europe's most 
under-penetrated self storage 
markets and this is the first stage of 
growing Safestore’s presence there.

We provide fundraising support 
to existing and new local charity 
partners; for example, for the 
eleventh year in a row, Safestore UK 
teamed up with the WrapUp London 
campaign to support its annual coat 
drive to help those in need during the 
winter of 2022 and during December 
our Head Office colleagues supported 
a collection for a local foodbank. 

We continue to offer subsidised 
storage space to local communities 
through our ‘charity room in every 
store’ scheme and actively seek 
out practical and creative solutions 
by working with and supporting a 
number of charitable causes.

Safestore has a long-standing 
commitment to provide both a long 
term sustainable investment and 
a pleasant and safe environment 
for our customers, colleagues and 
other stakeholders. 

Our 
environment

•  We receive feedback from 

•  Green electricity used across the 

various stakeholders on what 
environmentally sustainable 
business practices means to them.

Group with certification for the UK, 
France, the Netherlands, and Spain

•  100% diversion from landfill for UK 

•  Awareness of the environmental 

operational waste

impact of our activities and positive 
actions to mitigate these.

•  Reducing our carbon footprint by 
decreasing absolute emissions, 
energy usage, water consumption 
and waste.

•  32 UK stores now have gas use 
removed, reducing overall usage 
year-on-year by 21%

•  7 new plug-in hybrid electric cars 
have been purchased, replacing 
petrol vehicles in the UK 

Safestore Holdings plc  |  Annual report and financial statements 2023

33

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSEngaging with our stakeholders 
and our Section 172(1) statement continued

s172 statement
The Board believes that at all times, the Directors of the Company acted in a way that they considered, in good faith, would be most likely to 
promote the success of the Company for the benefit of its members as a whole, and in doing so had regard to the matters set out in s172(1) (a) 
to (f) (“s172 Matters”). In accordance with s414CZA of the Companies Act 2006, the below provides examples of principal decisions made during 
the year and describes how the Directors had regard for the s172 Matters.

Principal decisions and how the Board had regard to the matters outlined in s172 (1) (a) to (f).

Background

Regard for s172 matters 

Principal 
decision

Remuneration  
Policy

The Committee noted the significant vote against the 
2022 Directors’ Remuneration Report with 74.66% of the 
votes in favour of the report. This outcome was expected 
by the Board given previous shareholder engagement 
which indicated that some investors who voted against 
the 2017 Remuneration Policy at its inception had a 
policy to vote against all future remuneration reports that 
disclosed the vesting value of the 2017 LTIP awards. 

A number of those investors which voted against the 
2022 Directors’ Remuneration Report noted that their 
vote against did not reflect a vote against either the 
management or the Board and that they accept fully that 
the pay-outs reflect the outstanding value creation for all 
shareholders over the five-year period from 2017 to 2022.

With the 2017 LTIPs vested, the Company was required 
to put forward a suitable Remuneration Policy which 
took into consideration the views of shareholders, 
whilst understanding that the motivation and retention 
of the Executive Directors and the senior management 
team was considered by shareholders to be a critically 
important challenge for the Board going forward.

Entering 
German market

Safestore has developed a multi-country highly scalable 
platform with leading marketing and operational expertise 
in self storage, with a proven track record for developing 
its platform in new markets.

Revolving 
Credit Facility 

Germany is one of Europe’s most under-penetrated self 
storage markets. In December 2022, Safestore entered 
the German self storage market via a new Joint Venture 
with global investment firm Carlyle which acquired the 
seven-store myStorage business with 326,000 sq ft 
of MLA.

This followed our previous successful JV with Carlyle in 
the Benelux region, of which Safestore subsequently took 
full ownership in March 2022.

On 11 November 2022, the Group completed the 
refinancing of its Revolving Credit Facilities, which were due 
to expire in June 2023. These new facilities were integral to 
Safestore’s growth ambitions, providing the Company with 
the flexibility in financing it needs and providing sufficient 
capital to draw from to facilitate expansion of the Company’s 
portfolio. Following engagement and consultation with 
various banks and the syndicate agent, the previous 
£250.0 million Sterling and €70.0 million Euro RCFs were 
replaced with a single, unsecured four-year £400 million 
multi-currency facility, which was extended for a further year 
to November 2027 in October 2023. In addition, a further 
£100 million uncommitted accordion facility was established 
with the lenders and incorporated in the facility agreement.

34

Safestore Holdings plc  |  Annual report and financial statements 2023

As part of the process undertaken by the Committee when 
designing the Policy, it carried out an extensive consultation, 
engaging with the Company’s largest shareholders representing 
over 75% of the issued share capital, as well as investor bodies.

The Board, through delegated authority to its Remuneration 
Committee, collated the feedback received and, from that, 
understood that some areas of the proposals required further 
consideration to ensure we are; aligned with shareholders’ interests; 
acting fairly between members; and reflecting their priorities in 
promoting the success of the company. 

In particular, there was a desire across our shareholder base for the 
Company to move to a more conventional remuneration structure 
over the medium term, particularly with regard to the split between 
base salary and LTIP to deliver upper quartile total remuneration for 
exceptional performance.

The Board and shareholders share the belief that it is critical to the 
business to appropriately incentivise and retain a strong management 
team in order to continue to deliver value for shareholders.

The decision was taken to postpone the vote on the Remuneration 
Policy at the 2023 Annual General Meeting and to undertake further 
shareholder engagement and consultation on a revised proposal 
which took into consideration shareholder sentiment to move to a 
more conventional remuneration structure. In July 2023, the Board 
gave notice for a General Meeting to seek approval of the revised 
Remuneration Policy. 

As a result of the extensive engagement and the Board’s ability 
to not only take on Board shareholder feedback but to act upon 
it, 97.4% of shareholders voted in favour of the Remuneration 
Policy at the General Meeting. This could only be achieved through 
constructive two-way feedback with shareholders and stakeholders.

The Board carefully considered the best interests of the Company, 
for the benefit of its shareholders, when entering the German 
market, as it does when entering any new territory.

The decision-making process was influenced by the success of the 
JV with Carlyle in the Benelux region. However, the Board gave due 
regard to the risk associated with entering a new jurisdiction. Local 
advisers assisted in guiding management to better understand local 
legislation, tax and reporting requirements, as well as cultural and 
social considerations for the region. 

The Board gave regard to how the transition of myStorage coming 
under the Safestore Group would impact the existing workforce.

The Board considered how the new facility would contribute to the 
long-term success of the Company, in particular its overall impact 
on financial stability and strategic growth objectives. In assessing 
the associated risk, the Board sought advice from management 
and advisers and considered the terms and conditions of the facility, 
including interest rates, financial covenants, and potential penalties, 
and what the long term consequences of these could be. As part 
of its process, the Board appointed Lazard as Financial Adviser, 
and engaged and consulted with a number of lenders and the 
syndicate agent to achieve the best terms available for the Group, 
whilst ensuring appropriate due diligence had taken place and 
governance processes were in place to mitigate risk and uphold 
high business standards.

Principal risks

Strategic, operational and emerging risks are 
considered at every business level and are 
assessed, discussed and taken into account 
when deciding upon future strategy, approving 
transactions and monitoring performance.

Risks and risk management
The Board recognises that effective risk management requires 
awareness and engagement at all levels of our organisation.

Risk management process
The Board is responsible for determining the nature of the risks the 
Group faces, and for ensuring that appropriate mitigating actions 
are in place to manage them in a manner that enables the Group to 
achieve its strategic objectives.

Effective risk management requires awareness and engagement at all 
levels of our organisation. It is for this reason that the risk management 
process is incorporated into the day-to-day management of our 
business, as well as being reflected in the Group’s core processes 
and controls. The Board has defined the Group’s risk appetite and 
oversees the risk management strategy and the effectiveness of the 
Group’s internal control framework. Risks are considered at every 
business level and are assessed, discussed and taken into account 
when deciding upon future strategy, approving transactions and 
monitoring performance. 

Strategic risks are identified, assessed and managed by the Board, with 
support from the Audit Committee, which in turn is supported by the 
Risk Committee. Strategic risks are reviewed by the Audit Committee 
to ensure they are valid and that they represent the key risks associated 
with the current strategic direction of the Group. Operational risks are 
identified, assessed and managed by the Risk Committee and Executive 
Team members, and reported to the Board and the Audit Committee. 

These risks cover all areas of the business, such as finance, operations, 
investment, development and corporate risks.

The risk management process commences with rigorous risk 
identification sessions incorporating contributions from functional 
managers and Executive Team members.

The output is reviewed and discussed by the Risk Committee, 
supported by members of senior management from across the business 
and the recently introduced Internal Audit function. The Board, 
supported by the Risk Committee, identifies and prioritises the top 
business risks, with a focus on the identification of key strategic, 
financial and operational risks. The potential impact and likelihood of 
the risks occurring are determined, key risk mitigations are identified 
and the current level of risk is assessed against the Board’s risk 
appetite. These top business risks form the basis for the principal 
risks and uncertainties detailed in the section below.

Principal risks and uncertainties
The principal risks and uncertainties described could have the 
future potential to have the most significant effect on Safestore’s 
strategic objectives. 

The key strategic and operational risks are monitored by the Board 
and are defined as those which could prevent us from achieving our 
business goals. Our current strategic and operational risks and key 
mitigating actions are as follows:

Risk

Current mitigation activities

Developments since 2022

Strategic risks 
The Group develops business 
plans based on a wide range of 
variables. Incorrect assumptions 
about the economic environment, 
the self storage market, or changes 
in the needs of customers or the 
activities of customers may adversely 
affect the returns achieved by the 
Group, potentially resulting in loss 
of shareholder value or loss of the 
Group’s status as the UK’s largest 
self storage provider.

•  The strategy development process draws on 

internal and external analysis of the self storage 
market, emerging customer trends and a range 
of other factors.

•  Continuing focus on yield management with 

regular review of demand levels and pricing at 
each individual store.

•  Continuing focus on building the Safestore brand, 

acquisitions and development projects.

•  The portfolio is geographically diversified with 
performance monitoring covering the personal 
and business customers by segments.

•  Detailed and comprehensive sensitivity and 
scenario modelling taking into consideration 
variable assumptions.

•  Monitoring of key data points helping to 

understand and minimise uncertainty around 
the economic environment. 

•  Robust cost management.

The Group’s strategy is regularly reviewed through 
the annual planning and budgeting process, and 
regular reforecasts are prepared during the year.

The Group expanded its interests in Europe 
through a new Joint Venture with Carlyle, where 
Safestore acquired a 10% share of the entity 
which acquired the myStorage business.

The acquisition of new stores together with new 
store openings have been fully integrated in the 
Group’s store portfolio.

The current macroeconomic pressures arising 
from both the supply chain issues associated 
with the rebound in demand post global 
restrictions and the conflict in Ukraine as well as 
the cost-of-living increases have caused significant 
global uncertainty and the impact this will have on 
economic growth is unclear. Both pressures have 
led to higher inflation which has had a direct impact 
on consumer spending that may impact the self 
storage market.

The level of risk is considered similar to the 
31 October 2022 assessment.

Safestore Holdings plc  |  Annual report and financial statements 2023

35

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSPrincipal risks continued

Risks and risk management continued
Principal risks and uncertainties continued
Risk

Current mitigation activities

Developments since 2022

Finance risk 
Lack of funding resulting in an inability 
to meet business plans or satisfy 
liabilities or a breach of covenants.

•  Funding requirements for business plans and the 
timing for commitments are reviewed regularly as 
part of the monthly management accounts.

In the past few years, there have been significant 
opportunities to invest in new stores, in both the 
UK and throughout Europe.

•  The Group manages liquidity in accordance with 
Board-approved policies designed to ensure 
that the Group has adequate funds for its 
ongoing needs.

•  The Board regularly monitors financial covenant 

ratios and headroom.

•  All of the Group’s banking facilities now run to 

30 November 2026. The US Private Placement 
Notes mature between one and ten years.

The Group completed the refinancing of its 
Revolving Credit Facilities (“RCFs”) which were due 
to expire in June 2023. The previous £250 million 
Sterling and €70 million Euro RCFs have been 
replaced with a single multi-currency £400 million 
facility. In addition, a further £100 million 
uncommitted accordion facility is incorporated 
in the facility agreement. The facility is for a four-
year term with two one-year extension options 
exercisable after the first and second years of the 
agreement, with the first extension recently being 
completed. 

The Group’s loan-to-value (“LTV”) ratio has broadly 
remained constant during 2023, at c. 25.4% 
compared to 23.6% at the prior financial year end.

Therefore, this risk continues to remain low and 
broadly unchanged from the 31 October 2022 
assessment.

Euro denominated borrowings continue to provide 
an effective, natural hedge against the Euro 
denominated net assets of our French and Spanish 
businesses.

Although the Bank of England base rate has 
increased, with 73% of the Group’s debt at fixed 
rates, the Group’s exposure to interest rate shocks 
is mitigated.

Although 73% of the Group’s debt is at fixed rates 
at 31 October 2023, removing much of the volatility 
of interest rate fluctuations, as we move into 2024 
and fund the new store pipeline from incremental 
drawings on our Revolving Credit Facility, we are 
likely to see the cost of debt increase. Therefore, 
this risk has increased from the 31 October 2022 
assessment.

Treasury risk 
Adverse currency or interest rate 
movements could see the cost of debt 
rise, or impact the Sterling value of 
income flows or investments.

•  Guidelines are set for our exposure to fixed and 

floating interest rates and use of interest rate swaps 
to manage this risk.

•  Foreign currency denominated assets are 

financed by borrowings in the same currency 
where appropriate.

•  The Group has entered into FX forwards to reduce 
the volatility associated with the translation risk 
of the Euro.

36

Safestore Holdings plc  |  Annual report and financial statements 2023

Risk

Current mitigation activities

Developments since 2022

Property investment and 
development risk
Acquisition and development of 
properties that fail to meet performance 
expectations, overexposure to 
developments within a short timeframe 
or the inability to find and open new 
stores may have an adverse impact on 
the portfolio valuation, resulting in loss 
of shareholder value.

•  Thorough due diligence is conducted and detailed 
analysis is undertaken prior to Board approval for 
property investment and development.

•  Execution of targeted acquisitions and disposals.

•  The Group’s overall exposure to developments is 
monitored and controlled, with projects phased 
to avoid over-commitment.

•  The performance of individual properties is 
benchmarked against target returns and 
post-investment reviews are undertaken.

Projects are not pursued when they fail to meet our 
rigorous investment criteria, and post-investment 
reviews indicate that sound and appropriate 
investment decisions have been made.

The capital requirements of development 
projects undertaken during the year have been 
carefully forecasted and monitored, and we 
continue to maintain significant capacity within 
our financing arrangements.

We continue to pursue investment and 
development opportunities, and consider our 
recent track record to have been successful. 

With the current economic uncertainty and 
building cost inflation expected to peak in 
2024, this risk is broadly unchanged from 
the 31 October 2022 assessment. 

Corporate transactions may be 
at risk of competition referral 
or post-transaction legal or 
banking formalities.

Building cost inflation makes it difficult 
to estimate accurate cost assumptions 
when considering new investments 
and developments. 

Valuation risk 
Value of our properties declining as 
a result of external market or internal 
management factors could result in a 
breach of borrowing covenants.

In the absence of relevant 
transactional evidence, valuations can 
be inherently subjective leading to a 
degree of uncertainty. 

Occupancy risk 
A potential loss of income and 
increased vacancy due to falling 
demand, oversupply or customer 
default, which could also adversely 
impact the portfolio valuation.

•  Independent valuations are conducted regularly 
by experienced, independent, professionally 
qualified valuers.

•  A diversified portfolio which is let to a large number 
of customers helps to mitigate any negative impact 
arising from changing conditions in the financial and 
property markets.

•  Headroom of LTV banking covenants is maintained 

and reviewed.

•  Current gearing levels provide sizeable headroom 

on our portfolio valuation and mitigate the likelihood 
of covenants being endangered.

The valuation of the Group’s portfolio has 
continued to grow during the year, reflecting 
valuation gains arising from the increasing 
profitability of our portfolio, additions to our 
portfolio through corporate acquisitions and the 
opening of new development stores.

However, the pressures which have led to higher 
inflation which in turn is having a direct impact on 
consumer spending may impact the self storage 
market. Therefore, the key assumptions that 
underpin the investment property valuation are 
subject to greater volatility. 

This has resulted in the level of risk increasing 
with respect to valuation risk compared to the 
31 October 2022 assessment.

•  Personal and business customers cover a wide 
range of segments, sectors and geographic 
territories with limited exposure to any 
single customer.

•  Dedicated support for enquiry capture.

•  Weekly monitoring of occupancy levels and close 

management of stores.

•  Management of pricing to stimulate demand, 

when appropriate.

•  Monitoring of reasons for customers vacating and 

exit interviews conducted.

•  Independent feedback facility for customer experience.

•  The like-for-like occupancy rate across the portfolio 
has continued to grow partly due to flexibility offered 
on deals by in-house marketing and the Customer 
Support Centre.

The Covid-19 pandemic resulted in a contraction in 
economic growth, with the economy recovering over 
the period since. This coupled with the cost of living 
crisis has led to higher inflation, resulting in higher 
interest rates and a level of economic uncertainty.

With this economic outlook remaining uncertain, 
with significant inflationary pressures on the 
economy, and an associated impact on the cost of 
living, this may lead to pressure on occupancy in 
the next year.

Growth in our store portfolio diversifies the potential 
impact of underperformance of an individual store 
but does not fully mitigate the risk.

Therefore, the risk has increased compared 
with the assessment for the year ended 
31 October 2022.

Safestore Holdings plc  |  Annual report and financial statements 2023

37

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSPrincipal risks continued

Risks and risk management continued
Principal risks and uncertainties continued
Risk

Current mitigation activities

Developments since 2022

Real estate investment 
trust (“REIT”) risk
Failure to comply with the REIT 
legislation could expose the Group 
to potential tax penalties or loss of its 
REIT status.

Catastrophic event
A major catastrophic event could 
mean that the Group is unable to 
carry out its business for a sustained 
period or health and safety issues 
put customers, staff or property at 
risk. These may result in reputational 
damage, injury or property damage, 
or customer compensation, causing a 
loss of market share and/or income.

Regulatory compliance risk 
The regulatory landscape for UK 
listed companies is constantly 
developing and becoming more 
demanding, with new reporting and 
compliance requirements arising 
frequently. Non-compliance with these 
regulations can lead to penalties, fines 
or reputational damage.

Changes in tax regimes could impact 
tax expenditure.

The Group is also subject to the risk 
of compulsory purchases of property, 
which could result in a loss of income 
and impact the portfolio valuation.

Marketing risk 
Our marketing strategy is critical to 
the success of the business. This 
includes maintaining web leadership 
and our relationship with Google. 
A lack of effective strategy would 
result in loss of income and market 
share and adversely impact the 
portfolio valuation.

•   Internal monitoring procedures are in place to 

ensure that the appropriate rules and legislation 
are complied with and this is formally reported to 
the Board.

The Group has remained compliant with all REIT 
legislation throughout the year.

There has been no significant change to this risk 
since the 31 October 2022 assessment.

•  Business continuity plans are in place and tested.

•  Back-up systems at offsite locations and remote 

Continuing focus from the Risk Committee, 
with particular attention to specific issues.

The level of risk is considered similar to the 
31 October 2022 assessment.

working capabilities.

•  Reviews and assessments are undertaken 

periodically for enhancements to supplement 
the existing compliant aspects of buildings 
and processes.

•  Monitoring and review by the Health and 

Safety Committee.

•  Robust operational procedures, including health 
and safety policies, and a specific focus on fire 
prevention and safety procedures.

•  Fire risk assessments in stores.

•  Periodic security review of all systems supported 
by external monitoring and penetration testing.

•  Limited retention of customer data.

•  Online colleague training modules.

•  Monitoring and review by the Risk Committee.

•  Project-specific steering committees to address 

the implementation of new regulatory requirements.

•  Liaison with relevant authorities and 

trade associations.

The framework of tax controls has been reviewed 
during the year, ensuring key tax risks are in 
line with the Group’s obligations. All regulatory 
compliance risks have been monitored 
during the year.

•  Where a store is at risk of compulsory purchase, 

contingency plans are developed.

The level of risk is considered similar to the 
31 October 2022 assessment.

•  Legal and professional advice.

•  Online training modules.

•  Constant measuring and monitoring of our web 
presence and ensuring compliance with rules 
and regulations.

We continue to build functional expertise at Group 
level in performance marketing, organic and local 
searches and analytics.

•  Market leading website.

•  Use of online techniques to drive brand visibility.

•  Our pricing strategy monitors and adapts to 

evolving customer behaviour.

The Group marketing forum continues to review 
performance, market developments and our 
ongoing improvement plan.

We have implemented a new value and quality 
focused performance marketing strategy.

The level of risk is considered similar to the 
31 October 2022 assessment. 

38

Safestore Holdings plc  |  Annual report and financial statements 2023

Risk

Current mitigation activities

Developments since 2022

IT security/GDPR 
Cyber-attacks and data security 
breaches are becoming more 
prominent with a greater level of 
sophistication of attacks. This has 
the potential to result in reputational 
damage, fines or customer 
compensation, causing a loss of 
market share and income.

•  Constant monitoring by the IT department and 
consultation with specialist advice firms ensure 
we have the most up-to-date security available.

•  Twice yearly formal IT security review at Group 

Audit Committee.

•  We minimise the retention of customer and 
colleague data in accordance with GDPR 
best practice.

•  The policies and procedures are under constant 
review and benchmarked against industry best 
practice. These policies also include defend, 
detect and response policies.

During 2022 and continuing into 2023, the Group 
continued to invest in digital security. Some of the 
changes include more frequent penetration testing 
of internet facing systems, adding components 
such as anti-ransomware and the replacement 
of components such as firewalls to the latest 
technology and specification.

The risk is not considered to have increased for 
the Group nor is the Group considered to be at 
a greater risk than the wider industry; however, 
we consider that digital threats on the whole 
are increasing.

The level of risk is considered similar to the 
31 October 2022 assessment.

Brand and reputational risk 
Our reputation, with Safestore’s 
growth and the increased awareness 
of self storage, including increased 
demand driving higher prices, may 
potentially attract greater social media 
attention and scrutiny.

•  Constant involvement by the retail service team to 

engage with customers and address their concerns.

The Retail Service function always engages with 
customers to resolve any issues or complaints.

•  Constant training of the store teams to provide 
a clear and concise communication strategy 
to customers.

•  Our understanding of and engagement with all our 
stakeholders enable early visibility and identification 
of stakeholder dissatisfaction.

Our sustainability report on pages 44 to 77 of 
our Annual Report provides insight into how we 
engage with our customers and the community. 

The level of risk is considered similar to the 
31 October 2022 assessment.

•  Large portfolio of potential new sites, prioritised 

based on detailed research into areas most likely 
to be successful.

•  Strong operational knowledge and experience 

in integrating new business.

•  We have well-documented procedures for the 

integration of new acquisitions and a good track 
record of recent success.

The level of risk is considered similar to the 
31 October 2022 assessment.

Geographical expansion 
The Group has invested in expanding 
the overseas operations of the 
business through both subsidiaries 
and the Joint Ventures with Carlyle 
over recent years.

Suitable new sites may become more 
difficult to find, with new sites failing 
to achieve the required occupancy 
and therefore deliver the required 
sales and profitability within an 
acceptable timeframe.

Integration of smaller acquisitions may 
be challenging where the infrastructure 
of the acquired business is not of 
a level required by the Group.

Safestore Holdings plc  |  Annual report and financial statements 2023

39

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSPrincipal risks continued

Risks and risk management continued
Principal risks and uncertainties continued
Risk

Current mitigation activities

Human resource risk
Fundamental to the Group’s 
success are our people. As such, 
due to market competitiveness 
and cost-of-living increases we 
are exposed to a risk of colleague 
turnover, and subsequent loss of 
key personnel and knowledge.

Climate change 
related risk 
The Group could be exposed to 
climate change in the future through 
the related transition and physical 
risks. Physical risks could affect 
the Group’s stores and may result 
in higher maintenance, repair and 
insurance costs. 

Failing to transition to a low carbon 
economy may cause an increase in 
taxation, decrease in access to loan 
facilities and reputational damage.

•  The Group has an efficient, high performing 
and stable management team in place. Our 
retention strategy aims to ensure we achieve 
long term engagement, through a combination 
of motivating factors. 

•  We continue to consult regularly with our management 
team and monitor involuntary turnover. We maintain 
adequate succession for our key talent.

•  The Board and Remuneration Committee regularly 

review colleague feedback provided through 
surveys, our workforce advisory panel and CEO 
town hall events. These mechanisms enable 
colleagues to raise questions, discuss wider 
business issues and provide feedback on subjects 
including wider workforce remuneration. 

•  In early 2021, Safestore received the Investors in 

People Platinum Accreditation. This demonstrates 
that our colleagues are happy, healthy, safe 
and engaged in supporting Safestore to deliver 
sustainable business performance.

•  The good working order of our stores is of critical 

importance to our business model with our standing 
commitment to provide long term sustainable real 
estate investment.

•  Physical climate risk of new developments is 
evaluated as part of the investment appraisal 
process for new developments.

•  We have a proactive maintenance programme in 

place with a regular programme of store inspection, 
with our maintenance teams following sustainable 
principles and, wherever practicable, using 
materials that have recycled content or are from 
sustainable sources.

•  If we choose to develop a store in a high risk area, 
we proactively deploy flood mitigation measures.

•  We are committed to building to a minimum 

standard of BREEAM “Very Good” on all of our 
new store developments. 

•  All new store developments are registered 

with the Considerate Constructors Scheme, 
which considers the public, the workforce and 
the environment.

  Location-based 

  Market-based 

  Group floor area (M sq. m)

10,000

)
s
e
n
n
o
T

(

e
2
O
C

l

a
n
o
i
t
a
r
e
p
o

l

a
t
o
T

8,000

6,000

4,000

2,000

0

Developments since 2022

The level of risk is considered similar to the 
31 October 2022 assessment. 

As part of our journey to enhance our disclosures 
along the recommendations of the TCFD, the 
Group is continuing to develop its understanding of 
its exposure and vulnerability to climate change risk 
and the direct impact on the business. The Group 
has identified that the exposure and vulnerability 
will be isolated to specific areas of the business, 
such as a specific store potentially flooding rather 
than a multiple store event, and therefore is limited. 

Further, our Sustainability Committee, with 
representation from across all levels of the 
business, continues to assess the impact of 
climate change related risks and is working with 
the Board and its suppliers to develop an ambitious 
plan to reduce carbon emissions, where the Group 
has committed to be operationally carbon neutral 
by 2035, requiring an investment to achieve carbon 
neutrality of around £3 million.

Our investment appraisal process has been 
updated to consider climate change related risks of 
new investments and will continue to be evolved as 
we continue on the TCFD journey.

As we start to fully understand the exposure to 
the Group, as outlined in the TCFD statement, 
we have a much clearer understanding of the risk. 
Therefore, the level of risk is considered similar to 
the 31 October 2022 assessment and will continue 
to be assessed to determine whether this remains 
a principal risk throughout the 2023/24 
financial year.

1.2

1.0

0.8

0.6

0.4

0.2

0

)

m

.

q
s
M

(

a
e
r
a

r
o
o
fl

l

a
t
o
t
p
u
o
r
G

2016/17

2017/18

2018/19

2019/20

2020/21

2021/22

2021/22 
(restated)

2022/23

40

Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
 
 
 
 
 
 
 
 
Non-financial and sustainability information statement
We comply with the non-financial reporting requirements contained in Sections 414CA and 414CB of the Companies Act 2006. The below table, 
and information it refers to, is intended to help stakeholders understand our position on key non-financial matters. 

Reporting requirement

Some of our relevant policies 

Where to read more about our policies

Environmental matters 

Employees

Human rights

Social matters

•  Code of conduct (page 86)

•  Equality, diversity and inclusion 

policy (page 49)

•  Bullying and harassment policy

•  Disciplinary and grievance policies

•  Health and safety manual (page 50)

•  Code of conduct (page 86)

•  Equality, diversity and inclusion 

policy (page 49)

•  Data privacy policies

•  Anti-slavery statement

•  Whistleblowing (“Speak Out”) 

policy (page 86)

•  IT policy 

The Company’s sustainability strategy has as one of its four pillars 
to mitigate the environmental effects of its activities to reduce its 
carbon footprint, improve recycling, reduce reliance on packaging, 
minimise waste and improve efficiencies on finite natural resources 
in all parts of the Company’s operations. How the Company 
seeks to implement its sustainability strategy is set out in Our 
Environment on pages 59 to 77 of the sustainability report.

The Company’s approach to environmental matters is overseen by 
the Company’s sustainability leadership team.

The pivotal role of our colleagues is reported within the Our People 
section of the sustainability report on pages 48 to 53 and within 
the Chief Executive’s statement on pages 10 and 11.

Further commentary for individual policies is set out on the pages 
as detailed in the previous column and/or on the Company’s 
website. These policies are made available to all colleagues within 
the Company’s Colleague Handbook, an internal document 
available to all colleagues on the Company’s intranet.

The Company’s approach to pay fairness throughout the Group is 
set out on pages 103 to 106 of the Directors’ remuneration report. 

Further commentary for individual policies is set out on the 
pages as detailed in the previous column and/or on the 
Company’s website.

These policies are monitored as part of our risk management 
processes, overseen by the Audit Committee.

The Company’s approach to social matters is set out in Our 
Community on pages 56 to 58 of the sustainability report. The 
Company’s approach to social matters is set out in the Company’s 
Colleague Handbook and Operations Manual, which are internal 
documents available to all colleagues on the Company’s intranet.

The Company’s approach to social matters is overseen by the 
Company’s sustainability leadership team.

Anti-corruption and 
anti-bribery

•  Anti-corruption and bribery statement 

and policy (page 86)

•  Gifts, tips and hospitality 

policy (page 86)

Further commentary for individual policies is set out on the pages 
detailed in the previous column.

These policies are monitored as part of our risk management 
processes, overseen by the Audit Committee.

Description of principal 
risks and impact on 
business activity

Description of the 
business model

Non-financial key 
performance indicators

•  Risk overview (pages 35 to 40 of the 

strategic report)

The Company’s approach to risk management and internal control 
is set out in the governance report on page 85.

The Company’s market and business model are reported on pages 
16 to 18 in the Chief Executive’s statement of the strategic report.

Non-financial KPIs are summarised in the Chief Executive’s 
statement and reported in the financial highlights section of page 
1, within the trading performance section of the strategic report on 
pages 18 and 19; as well as in the sustainability report on page 44.

Certain Group policies and internal standards and guidelines are not published externally, but are available to all colleagues on the Company’s 
intranet and publicly within the Governance section of the Company’s website.

Safestore Holdings plc  |  Annual report and financial statements 2023

41

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSViability statement

The Corporate Governance Code requires that the Directors have 
considered the viability of the Group over an appropriate period of 
time selected by them, declaring whether we believe Safestore can 
continue to operate and meet its liabilities, taking into account its 
current position and principal risks. The overriding aim is to encourage 
Directors to focus on the longer term and be more actively involved 
in risk management and internal controls. In assessing viability, the 
Board considered a number of key factors, including our strategy (see 
page 9), our business model (see pages 17 and 18), our risk appetite 
and our principal risks and uncertainties (see pages 35 to 40 of the 
strategic report). 

The Board is required to assess the Company’s viability over a period 
greater than twelve months, and in keeping with the way that the 
Board views the development of our business over the long term a 
period of three years is considered appropriate, and is consistent 
with the timeframes incorporated into the Group’s strategic planning 
cycle, with the review considering the Group’s cash flows, dividend 
cover, REIT compliance, financial covenants and other key financial 
performance metrics over the period. Our assessment of viability 
therefore continues to align with this three-year outlook.

In assessing viability, the Directors considered the position presented 
in the budget and three-year outlook recently approved by the Board. 
In the context of the current environment, four plausible sensitivities 
were applied to the plan, including a stress test scenario. These 
were based on the potential financial impact of the Group’s principal 
risks and uncertainties and the specific risks associated with the 
recent pandemic and geopolitical pressures. These scenarios are 
differentiated by the impact of demand and enquiry levels, average 
rate growth and the level of cost savings, representing the assumption 
variations, which can be summarised as follows:

•  Base scenario - positive year-on-year enquiries and demand growth 

in all countries;

•  Upside scenario - representing stronger revenue growth than the 
base scenario in the UK and France with some slight cost savings;

•  Downside scenario - which assumes a decline in year-on-year 

enquiries and demand in the UK and France; and

•  Stress Test Scenario - representing a reverse stress test to model 
what would be required to breach ICR and LTV covenants which 
indicated highly improbable changes would be needed before any 
issues were to arise.

In November 2022, the Group completed the refinancing of its 
Revolving Credit Facilities (“RCFs”) which were due to expire in June 
2023. The previous £250 million Sterling and €70 million Euro RCFs 
have been replaced with a single multi-currency £400 million facility, 
with a four-year term with extension options and an uncommitted 
accordion facility incorporated in the facility agreement. 

The impact of the above scenarios and sensitivities has been reviewed 
against the Group’s projected cash flow position and financial 
covenants over the three-year viability period. Should any of these 
scenarios occur, clear mitigating actions are available to ensure that 
the Group remains liquid and financially viable. 

Such mitigating actions available include, but are not limited to, 
reducing planned capital and marketing spend, pay and recruitment 
measures, making technology and operating expenditure cuts and 
utilisation of available headroom on existing debt facilities. 

Further, the continued cost of living and the conflict in Ukraine have 
resulted in significant pressure on the economic growth for the UK 
and Europe in 2022–23. These potential implications have been 
thoroughly considered with respect to the Group’s strategy through 
the annual planning and budgeting process. They will continue to 
be monitored through regular and periodic reforecasts and scenario 
analysis over the next twelve months and align with the three-year 
outlook of this review during the 2024 financial year.

The Audit Committee reviews the output of the viability assessment 
in advance of final evaluation by the Board. The Directors have also 
satisfied themselves that they have the evidence necessary to support 
the statement in terms of the effectiveness of the internal control 
environment in place to mitigate risk. 

Having reviewed the current performance, forecasts, debt servicing 
requirements, total facilities and risks, the Board has a reasonable 
expectation that the Group has adequate resources to continue in 
operation, meet its liabilities as they fall due, retain sufficient available 
cash across all three years of the assessment period and not breach 
any covenant under the debt facilities. The Board therefore has a 
reasonable expectation that the Group will remain commercially 
viable over the three-year period of assessment.

42

Safestore Holdings plc  |  Annual report and financial statements 2023

Compliance with Climate-related Financial Disclosures

We set out in the following section our climate-related financial disclosures consistent with the Task Force on Climate-related Financial 
Disclosures (“TCFD”) recommendations and recommended disclosures. The Group has complied with the requirements of LR 9.8.6(8)R by 
including climate-related financial disclosures consistent with the TCFD recommendations and recommended disclosures except for the 
following matters: metrics and targets (b) Scope 3 emissions. For Scope 3 emissions, the Group currently discloses those aspects under its 
operational control (categories 1, 3, 5 and 6). Upstream emissions associated with building development (category 2) may be material in a given 
year and, whilst we are unable to quantify them at this stage, we engage with suppliers to ensure they are taking steps to reduce their impact 
by using recycled content, reducing waste, minimising contractor travel, and using clean energy on site. Downstream emissions are primarily 
customer journeys to and from our stores (category 9). These emissions will naturally abate as consumer vehicles switch to electric propulsion 
powered by a clean energy grid.

The Group is not legally required to comply with the reporting requirements of the Companies Act 2006 as amended by the Companies 
(Strategic Report) (Climate-related Financial Disclosure) Regulations 2022, as the Group did not meet the reporting criteria of this regulation 
in 2022/23.

TCFD recommendation

Governance

Included in  
FY2023 disclosures?

Reference/comment

a) 

 Describe the Board’s oversight of climate-related risks and opportunities

Yes

Strategic report page 59

b) 

 Describe management’s role in assessing and managing climate-related 
risks and opportunities

Yes

Strategy

a) 

b) 

c) 

 Describe the climate-related risks and opportunities the organisation has 
identified over the short, medium, and long term

 Describe the impact of climate-related risks and opportunities on the 
organisation’s businesses, strategy, and financial planning

 Describe the resilience of the organisation’s strategy, taking into 
consideration different climate-related scenarios, including a 2°C  
or lower scenario

Risk management

a) 

 Describe the organisation’s processes for identifying and assessing 
climate-related risks

Yes

Yes

Yes

Yes

Corporate governance report page 78

Strategic report page 59

Strategic report pages 60 to 64

Strategic report pages 60 to 64

Strategic report pages 60 to 64

Strategic report page 60

b) 

 Describe the organisation’s processes for managing climate-related risks

Yes

Strategic report pages 35, 40 and 60 

c) 

 Describe how processes for identifying, assessing, and managing 
climate-related risks are integrated into the organisation’s overall 
risk management

Metrics and targets

 Disclose the metrics used by the organisation to assess 
climate-related risks and opportunities in line with its strategy 
and risk management process

Yes

Yes

Strategic report pages 35 and 60

Strategic report pages 64 to 65

 Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 greenhouse 
gas (“GHG”) emissions, and the related risks

Yes, partial Scope 3

Strategic report (GHG reporting) 
pages 70 to 77

 Describe the targets used by the organisation to manage climate-related 
risks and opportunities and performance against targets

Yes

Strategic report pages 47, 59, 
62, 68 and 75

Safestore Holdings plc  |  Annual report and financial statements 2023

43

a) 

b) 

c) 

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
Strategic report

Sustainability 
Our commitment to sustainability

“We are proud of our track record in developing 
profitable and sustainable spaces that allow 
individuals, businesses and local communities 
to thrive.”

Frederic Vecchioli 
Chief Executive Officer

Being a sustainable organisation is important to our 

business processes and operations. We strive to ensure 
that our activities reflect our ongoing commitment to 
customer care, colleague engagement, responsible 
supply chains, driving stakeholder value, and helping to 

maintain a sustainable environment for future generations.

The Group continues to contribute to the development of a 
sustainable society through focused efforts on the four pillars of our 
sustainability strategy:

•  creating a diverse, dynamic, and engaged workplace (‘our people’);

•  commitment to customer care (‘our customers’);

•  developing and maintaining partnerships with local communities 

and charities (‘our community’); and

•  mitigating the environmental effects of our activities 

(‘our environment’).

Our sustainability focus
As a provider of self storage facilities across Western Europe, and the 
UK’s largest self storage company, we are very aware of the impact 
we can have in society and on the environment and therefore, by 
making incremental changes year-on-year, we can ensure that our 
actions have positive implications for our colleagues, suppliers, and 
wider society.

We are continuously adapting our business to respond to our customers’ 
changing expectations including improving customer convenience, and 
offering flexibility for small, medium, and large businesses.

We are proud of the role we continue to play in the lives of our 
customers as we meet the demand for space from domestic and 
business customers, and we want to keep pace with their needs 
and expectations whilst delivering our commercial objectives.

Our sustainability strategy
Our material sustainability issues, as identified by internal and external 
stakeholder engagement (with colleagues, investors, customers, 
and partners), fall within four areas, which we call the ‘pillars’ of our 
sustainability strategy: our people, our customers, our community, 
and our environment. Although these ‘pillars’ do not fundamentally 
change, we periodically review our activities to ensure we are focusing 
clearly on material areas and are aligned with not only our corporate 
goals but also the principles of the UN Global Compact. We track 
progress against medium term targets set in 2019 using appropriate 
key performance indicators (“KPIs”). 

We report in accordance with the European Public Real Estate 
Association’s (“EPRA’s”) latest recommendations: EPRA Sustainability 
Best Practices Recommendations (“sBPR”), third version September 
2017. These recommendations are also aligned with the latest Global 
Reporting Initiative (“GRI”) standards. 

Once finalised, these indicators and supplemental information 
can be downloaded from the relevant section of our website: 
www.safestore.co.uk/corporate/investors/report-and-presentations/. 

44

Safestore Holdings plc  |  Annual report and financial statements 2023

Sustainability highlights

2023 

we published our first diversity pay 
gap report

4.5+

customer satisfaction rating in all markets

41%

reduction in accidents involving our 
colleagues

32

gas appliances removed from UK stores

100% 

of construction waste diverted away 
from landfill in the UK

19.4%

reduction in market-based 
operational GHG intensity

In recognition of the progress 
made in our sustainability 
disclosures, Safestore has been 
awarded a Silver rating in the 
2023 EPRA Sustainability BPR 
Awards. In addition, the Global 
ESG Benchmark for Real Assets 
(“GRESB”) has once again 
awarded Safestore an ‘A’ rating 
in its 2023 Public Disclosures 
assessment and MSCI has 
awarded Safestore its second 
highest rating of ‘AA’ for ESG.

Delivering our sustainability strategy
During the year, the Board continued to focus on delivering the 
Group’s strategy whilst addressing the key environmental, social, 
and ethical factors facing Safestore.

We continue to do this by:

•  ensuring our colleagues are engaged and have the expertise 

to deliver high quality customer service;

•  developing long term relationships with local charities and 
creating strong ties to the communities where we have a 
storage centre;

•  strengthening partnerships with our suppliers so we can 

serve our customers better and grow our businesses together 
going forward;

•  managing the resources we use in order to minimise any negative 
impact on the environment either through our direct operations 
or through our sourcing activities; and

•  maintaining our membership of the Self Storage Association 

to further industry standards and codes of ethics for the benefit 
of our customers.

Our purpose
To add stakeholder value by developing profitable and sustainable spaces 
that allow individuals, businesses, and local communities to thrive

Read more on page 82

How we ensure sustainability
Our people
Provide a great place to work

Our customers 
Deliver a great customer 
experience and help customers 
live and grow sustainably

Read more on page 47

Our community 
Benefit local communities

Our environment
Protect the planet from our activities; 
and manage risks to our business 
from climate change 

Our values
Our values, created by our store teams, are the foundation of everything we do 

We love customers

We lead the way

We have 
great people

We dare to 
be different

We get it

Read more on page 53 

Safestore Holdings plc  |  Annual report and financial statements 2023

45

OVERVIEWCORPORATE GOVERNANCEFINANCIAL STATEMENTSSTRATEGIC REPORTSustainability continued
Our commitment to sustainability continued

Alignment to the UN Sustainable 
Development Goals 
As a Group, we continue to align our sustainability priorities with 
the United Nations Sustainable Development Goals (“SDGs”) so 
that our actions can contribute to a more significant, shared impact. 
By actively pursuing our business objectives, we are addressing a 
wide spectrum of societal challenges, which include issues like climate 
change, fostering decent work and economic growth, and promoting 
responsible consumption and production.

The SDGs or Global Goals are a call to action for stakeholders 
worldwide to come together and address the environmental, 
economic, and social disparities that affect global populations 
and society.

Achieving these goals necessitates the support and collaboration of 
governments, businesses, and individuals. As the role that businesses 
must play becomes apparent, the SDGs are becoming an increasingly 
important tool for assessing the impact of companies on society.

Our stakeholders, including investors, customers, and current or 
prospective colleagues, are increasingly looking to us to demonstrate 
our contributions to the SDGs. Safestore is now part of a growing 
cohort of global organisations committed to advancing the SDGs. 
We remain focused on directing our efforts towards the priority areas 
where we can make a meaningful impact.

These are:

•  Goal 8: Decent work and economic growth

•  Goal 11: Sustainable cities and communities 

•  Goal 12: Responsible consumption and production

•  Goal 13: Climate action

Sustainability governance 
Sustainability is embedded into the day-to-day responsibilities at 
Safestore and, accordingly, we have opted for a governance structure 
which reflects this. Three members of the Executive Team co-chair a 
cross-functional sustainability group consisting of the functional leads 
responsible for each area of the business. The Group reports on its 
activities directly to the Board.

Our suppliers 
We recognise the pivotal role played by our suppliers in our 
sustainability journey, and we expect them to act ethically, and share 
in our commitments to maintain sustainable business practices. 
We strive to engage and work in partnership with our suppliers in a 
collaborative effort to align our operations with the United Nations 
Sustainable Development Goals (“SDGs”) in order to achieve our 
sustainable goals by 2030 (SDG 17: Partnership for the goals).

PLC Board

HR Director
Executive sponsor

Marketing Director
Executive sponsor

Property Director
Executive sponsor

Sustainability group

Property/
construction
Functional lead

Operations
Functional lead

Customer 
marketing
Functional lead

Risk
Functional lead

HR
Functional lead

In 2023, we are proud to have maintained 
the highest rating of five stars by Support 
the Goals, a global initiative that rates and 
recognises businesses that support the 
United Nations Global Goals. This rating is 
awarded to businesses which are publicly 
engaging suppliers in the pursuit of these 
global objectives.

Given that a significant amount of our environmental impact comes 
from our third party suppliers, we have dedicated substantial effort 
to ensure a consistent evaluation of our supply chain with respect to 
internationally recognised Environmental, Social, and Governance 
(“ESG”) standards. We collaborate with our suppliers and business 
associates as we work together towards achieving the SDGs most 
pertinent to our business. 

As a Group, our focus remains on:

•  creating decent workplaces in our pursuit of establishing equitable 
and respectful workplaces where our colleagues are treated fairly;

•  conducting business ethically and lawfully ensuring that our 

operations are conducted with integrity; and

•  responsible sourcing, consumption, and production practices that 

align with our sustainability principles. Specifically, we work with our 
construction partners to ensure the development of our stores has 
a minimal impact on the environment and our local communities. 
For more details on our sustainable construction standards and 
Considerate Constructors Scheme (“CCS”) see page 69.

As we are only as strong as our weakest supplier, our intention is to 
continue to demonstrate our commitment, actions, and progress 
towards the SDGs, and encourage our suppliers to work towards 
achieving similar goals as we head towards a more sustainable and 
inclusive future.

46

Safestore Holdings plc  |  Annual report and financial statements 2023

Sustainability targets and KPIs
The table below outlines the targets we set ourselves in each of the four ‘pillar’ areas. We are pleased to have met the majority of the 2022 
targets set in 2019 and our near term focus now shifts to the 2025 targets. In consideration of our plan to achieve operational net zero according 
to the market-based method for Scope 2, and the acquisition of store portfolios in the Benelux, the 2025 emissions targets have been revised 
this year.

Sustainability 
strategy ‘pillar’

Sustainable 
business goals

Corporate 
business 
goals

UN Sustainable 
Development Goals

Performance  
measures (“KPIs”)

Targets

2025

2028

A fair place to work

Median gender pay gap 

Below UK 
median

Below UK 
median

Our  
people

A safe working 
environment

Deliver a great 
customer experience

Our  
customers 

Help customers live 
and grow sustainably

A great 
place 
to work

Storage 
provider 
of choice

Engagement score

Maintain score >80%

Number of reportable 
injuries (RIDDOR)

Investors in People

Zero

Zero

Maintain IIP 
Platinum

Maintain IIP 
Platinum

Customer 
satisfaction score

>4.5

>4.5

Benefit to local 
communities

Help local 
economies 
thrive

Pro bono value of 
space occupied by 
local community groups 

Opportunity 
led

Opportunity 
led

Our 
community 

Reduce our waste

Our 
environment

Reduce our emissions

Achieve 
optimal 
operational 
efficiency

% of construction waste 
diverted from landfill in 
the UK

% of UK operations 
waste to landfill 

% of renewables in 
owned store electricity 
(Group)

Abs. operational GHG 
emissions (market based, 
tonnes CO2e)

Operational GHG 
intensity (market based, 
kg CO2e/sq m)

% of new stores 
achieving EPC B or better 
(excl. France)

100%

100%

1%

0%

100%

100%

1,014

820

0.93

0.75

100%

100%

Safestore Holdings plc  |  Annual report and financial statements 2023

47

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Our people 

Target 
Engagement score 
Maintain score >80%

Performance 2022/23 

90% 

We know our people as individuals and show respect for each other, 
enabling everyone to have a voice so that they can bring their full, 
unique selves to work. 

Our leaders are role models who build high trust. We recognise that 
great people management takes time and therefore we have kept 
colleague-to-manager ratios low to enable our leaders to invest their 
time in our people.

We have built an environment where it’s natural for us to give regular, 
honest feedback and to coach in the moment, and formally, we go 
beyond mandatory training to promote life-enhancing learning where 
everyone can continually evolve.

We are exceptionally proud that we hold the prestigious Investors 
in People (“IIP”) Platinum accreditation. We also made the final top 
ten shortlist for the Platinum Employer of the Year (250+) category 
in The Investors in People Awards 2021. We see our colleagues as 
an asset, and we understand that it’s our people who truly make 
the difference.

We endeavour to operate employment practices that support 
SDG 3 (Good health and wellbeing), SDG 8 (Decent work and 
economic growth) and SDG 10 (Reduced inequalities) through 
building, improving, and maintaining safe and secure working 
environments, and advocating a diverse and inclusive workforce, 
free from harassment and victimisation. Our Wellbeing, Diversity 
and Inclusion strategies, and People Principles further expand on 
how we make Safestore a great place to work.

Build, improve and 
maintain safe and 
secure working 
environments

Advocate and improve 
labour rights for all 
our colleagues

Facilitate and 
drive internal 
development 

Provide 
lifelong learning

e en vir o n m ent

iv

t
i
s
o
P

Great life

s

t

y
l

e

c

h

o

i

c
e
s

Help our colleagues 
to help themselves

Promote physical, 
mental and  
financial wellbeing

Safestore 
wellbeing 
strategy

P
e

r

s

a
n

o

d

n

e

d

u

al growth
cation

Role model a 
values-based approach 
through our leaders

m
a
e
t

Advocate a 
diverse and 
inclusive workforce

s
r
e
d

d
e

A c t i v e lea
a n d   e ngag

More details about the progress we have made in each section of our wellbeing strategy can be found on pages 50 to 53.

48

Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
 
Equality, diversity, and inclusion 
We are committed to providing an inclusive workplace, encouraging 
and welcoming diversity with zero tolerance of harassment and 
discrimination. More details can be found in our People Principles 
document online in the Governance section.

Our strong wellbeing foundation has enabled us to develop a strategy 
setting out our approach to further support diversity and inclusion 
at Safestore.

We are proud of Safestore’s diverse workforce; in our 2021 IIP 
survey, 89% of colleagues agreed that Safestore values and respects 
individual differences. Our Diversity and Inclusion Strategy is about 
embedding and continuing the important work we’ve already done 
to enable all our colleagues to feel confident to bring their full, unique 
selves to work.

This year, we were pleased to publish our first ever diversity pay 
gap report, which includes both ethnicity and gender data. We have 
chosen to voluntarily report on our ethnicity pay data because we 
believe this is an important step on our diversity and inclusion journey.

Safestore Diversity and Inclusion Strategy

Purpose
Enable colleagues to feel confident to bring their full, unique selves to work

Colleague 
journey

Provide an inclusive 
onboarding experience so 
colleagues feel welcome 
from day one

Integrate inclusion into 
culture through our 
behaviours and policies

Ensure learning and 
development opportunities  
are accessible for all

Colleague data 
and analytics

Improve data quality 
to understand our 
workforce diversity

Invest in data development 
and analytics

Positive 
action

Target recruitment at 
under‑represented groups

Introduce targeted colleague 
support networks and 
mentoring schemes

Use diversity data to inform 
positive action

Enable community 
affinity groups

Leadership and 
management

Equip and educate 
leaders to encourage 
and welcome diversity

Actively remove bias

Create a safe space for open 
and inclusive discussion

Continue awareness‑
raising activities and 
communications

Colleague journey. This is about ensuring our culture is friendly 
and welcoming to all. We want people to be themselves at work, and 
initiatives such as our Values and Behaviours framework, health and 
wellbeing support from day one, and improving the accessibility of our 
learning and development opportunities support our culture.

Colleague data and analytics. In 2023 we have continued to collect 
ethnicity data to better understand the ethnic mix of our workforce. 
To date, over 86% of UK colleagues have volunteered their ethnicity 
data. This data indicates that 31% of Safestore colleagues belong 
to Black, Asian, or ethnic minority groups, compared with 18.3% of 
people who make up this group in the UK (2021 census data). 

We are proud of the ethnic diversity of our colleagues. We want 
to collect more people data to further understand our diverse 
communities such as the LGBTQ+ and neurodiverse communities, 
to inform even more beneficial and tangible action.

Positive action. This is about recruiting from under-represented 
groups, and building campaigns and opportunities for networks to 
meet, be listened to and feel supported. 

We undertake a number of initiatives to attract, recruit and retain a 
diverse workforce, such as removing gender bias from our careers 
website and job descriptions, and delivering unconscious bias training 
to our recruitment managers. 

We have spent time evaluating how we could better support our 
female colleagues by working with a network of women to gain key 
insights into their experiences at Safestore. Our awareness-raising 
activity on our internal communications platform, Yapster, such as 
our ‘Christmas Around the World’ and International Women’s Day 
campaigns have generated lots of energy and engagement.

Leadership and management. This is about how we support 
our leaders to encourage and welcome diversity. For example, our 
equality, diversity and inclusion e-Learning module is part of the 
induction for all new colleagues joining Safestore. 

We want Safestore to be a safe space for discussion and curiosity 
to enable colleagues at all levels to continually learn from each other.

Safestore Holdings plc  |  Annual report and financial statements 2023

49

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Our people continued

Equality, diversity, and inclusion continued
Equality, diversity, and inclusion data
Safestore’s gender and ethnicity split is outlined in the table below. 

Our gender data is collected primarily for payroll, tax, and pay gap reporting, as part of our colleague onboarding process, where colleagues 
are required to supply an answer to the question ‘What is your gender as stated on your birth certificate?’. The data in the table below is at 
31 October 2023. All colleagues across the Group are included.

Our ethnicity data is voluntarily self-reported by colleagues, via our payroll self-service portal. The data in the table shown below is at 31 October 
2023. The global landscape for data reporting on ethnicity is complex and, following a review of legal considerations, we only collect ethnicity 
data for UK colleagues. The section for voluntary completion is entitled ‘Ethnic Group’ and the options are the self-defined ethnicity (“SDE”) 
codes. Colleagues who have not provided data are not included in our calculations. We report on ethnicity as ethnic minority and white; however, 
we do consider the data at a more specific level internally.

Further analysis can be found in the 2022 diversity pay gap report on our website. The report also sets out a range of actions we are taking to 
help close the gap.

Group gender representation at 31 October 2023

Number of 
Board members 

Percentage of 
the Board

Number of senior
 positions on the
 Board (CEO, CFO,
 SID, and Chair) 1

Number in 
executive
 management

Percentage of 
executive 
management

Number of all 
colleagues 
(exc. NEDs)

Percentage of 
all colleagues

Men

Women

5

4

56%

44%

4

0

36

13

73%

27%

493

261

65%

35%

UK ethnicity representation at 31 October 20232

Number of 
Board members 

Percentage of 
the Board

Number of senior
 positions on the
 Board (CEO, CFO,
 SID, and Chair) 

Number in 
executive
 management

Percentage of 
executive 
management

Number of all 
colleagues 
(exc. NEDs)

Percentage of 
all colleagues

White

Ethnic minority

Target for 2027

8

1

 —

89%

11%

 —

 4

0

 —

22

2

 —

92%

8%

18.3%

319

137

70%

30%

Notes:
1 

 At the time of drafting, the Board had not met the target set out in Listing Rule 9.8.6(9)(a)(ii). With Ian Krieger set to step down as Senior Independent Director at the 2024 Annual General 
Meeting, we are in the final stages of selecting his replacement for the role and expect to announce our new Senior Independent Director prior to the Annual General Meeting on 13 March 
2024. We can confirm this will be one of our existing female non-executive directors and we will therefore meet all of the targets set out in Listing Rule 9.8.6(9)(a). 

2 

 UK only. Where colleagues have voluntarily disclosed this data.

Positive environment 
Colleague engagement
We believe that engaged colleagues, who feel valued by our business, 
are the foundation of our customer-focused culture. 

Our ‘Make the Difference’ people forum, launched in 2018, is a formal 
workforce advisory panel, which enables frequent opportunities for us 
to hear and respond to our colleagues. 

Our network of 15 ‘People Champions’ collate questions and 
feedback from their peers across the business and put them to 
members of the Executive Committee. 

Our people forum provides a listening culture, enabling high levels of 
consultation. Innovation and ideas now come from every level. 

We drive change and continuous improvement in responding to the 
feedback we receive, via our internal communication channels and 
back through our network of People Champions.

Our People Champions help us to continue raising awareness through 
a selection of a broad range of topics for discussion on Yapster, our 
internal social media platform. The aim is to appreciate our diversity, by 
recognising and celebrating festivals and events, as well as individuals, 
and to create a safe space for sharing and discussion. In addition, we use 
Yapster to highlight local successes and recognition between stores and 
regions with strong links made to Safestore’s alignment to the SDGs.

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Safestore Holdings plc  |  Annual report and financial statements 2023

Health and safety
Safestore promotes a ‘Safety First’ culture within our business. 
Nothing is more important to us than the health, safety and 
wellbeing of our colleagues and customers. We are enthusiastic and 
uncompromising in our commitment to achieve this safe environment.

We strive to raise the bar and set high standards regardless of country 
or regional legislation and regulations. In doing so, we aspire to 
prevent all injuries by reducing the Annual Injury Incident Rate (“AIIR”) 
by creating a zero-incident culture and setting a new goal of zero 
RIDDOR/Recordable injuries for 2024. Our progress includes:

•  continuous engagement with our colleagues in developing practical 

solutions to improve their own working environment;

•  increased focus on colleague health and safety induction 

training; and

•  implementation of the Health and Safety digital platform that 

supports colleagues and leaders across the Group. 

 
 
 
 
Group health and safety statistics
Injuries
In 2023 we recorded a 16% reduction in customer, contractor, and 
visitor (“CCV”) accidents, and a 41% reduction in accidents involving 
our colleagues. 

RIDDOR*/Recordable** injuries
CCV injuries resulting in RIDDOR include one cut to a finger and two 
fractures, all requiring customers to attend hospital for further treatment, 
and another recordable incident-free year for our colleagues.

Construction
We strive to create a safe workplace for all our construction projects 
across all territories. We are constantly challenging our colleagues and 
partners to exceed minimum standards. During 2023, the number of 
reportable incidents on our construction sites was zero.

Colleague health and safety
Summary:
•  41% reduction in accidents involving our colleagues.

•  13 minor injuries were recorded over the past year.

•  No recordable accidents/incidents were reported for this period.

Year ended 31 October

2021

2022

2023

Number of colleagues

Number of minor injuries

Number of reportable injuries  
(RIDDOR*/Recordable**)

AIIR*** per 100,000 colleagues

648

19

1

154

751

26

0

0

753

13

0

0

Notes:
*  RIDDOR = Reporting of Injuries, Diseases and Dangerous Occurrences.

** 

 Recordable = any work-related injury or illness that results in loss of consciousness, 
days away from work, restricted work, or transfer to another job. Any work-related injury 
or illness requiring medical treatment beyond first aid (European countries only).

***   Annual injury incident rate = the number of reportable injuries ÷ average number of 

colleagues (x100,000).

Safestore Holdings plc  |  Annual report and financial statements 2023

51

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS•  We continue to work closely with our occupational health provider, 
including the provision of private counselling for colleagues in crisis 
requiring additional support.

•  Our Cycle to Work scheme remains popular. 

•  We continue to support new ways of working and this year, we have 

increased our part-time and flexible working arrangements.

“ Health and wellbeing initiatives are being given 
more attention and people are positive about the 
commitment to wellbeing.” 

Matthew Filbee
IIP Practitioner

Financial wellbeing
We understand that the current cost of living crisis is having a 
significant impact on personal finances. As part of Safestore’s wider 
wellbeing strategy, we are committed to doing what we can to ensure 
the financial wellbeing of our colleagues.

Following a review of our pension provision, we chose to move our 
scheme to a new provider, Aviva, and close the Scottish Widows 
scheme to future contributions. 78% of our colleagues are members 
of our pension scheme and now benefit from a lower management 
charge, as well as other fund benefits. We are pleased to offer eligible 
colleagues the opportunity to make their pension contributions 
through a salary sacrifice arrangement, recognised as the most 
tax-efficient way of making pension contributions.

In August, we opened entry into our 2023 Sharesave scheme, and are 
delighted that 36% of our colleagues now share in our success by being 
a member of at least one of our Sharesave schemes. This is further 
evidence of high levels of colleague engagement across the business.

Sustainability continued
Our commitment to sustainability continued

Our people continued

Great lifestyle choices
We focus on offering simple, practical wellbeing initiatives, to support 
our colleagues to lead healthier and happier lives. We recognise 
that it is more important than ever for our colleagues to take care of 
themselves and their loved ones. 

•  Our health cash plan, provided by Medicash, provides colleagues 
with everyday reassurance on their health and wellbeing from top 
to toe, inside and out, from GP appointments to skin health checks 
and physiotherapy to counselling services. It remains a popular 
benefit with our colleagues.

•  Our Employee Assistance Programme (“EAP”) and other external 

support organisations, such as Mind and Mental Health UK, provide 
our colleagues with expert guidance and support on everyday 
matters whenever they need it.

•  Medicash’s new online support platform, Your Care, gives our 

colleagues access to 24/7 support and counselling along with personal, 
emotional and wellbeing tools for a happier and healthier life.

Personal growth and education
Learning and development
At Safestore, we have a strong focus on learning and development for 
all our colleagues, with a genuine commitment to building a culture of 
developing talent. 

“ The overall culture of the organisation very 
much projects the message that learning and 
development are valuable.” 

Matthew Filbee
IIP Practitioner

We use innovative methods of learning as well as traditional routes, 
with lots of support from our managers at all levels. The survey revealed 
that 93% of respondents knew how Safestore invests in learning and 
development. In 2023, we delivered over 28,000 hours of training.

All learning is evaluated, with skills development and practice gained 
through on-the-job supervision, regular coaching sessions, module 
sign-off, observation, and feedback.

Across the Group, colleagues are given extra responsibilities and 
opportunities to put skills and knowledge into practice.

Our leaders understand the importance of succession planning. 
Talent management is sophisticated and transparent, with performance 
management channelled through our Values and Behaviours framework, 
to identify and support high potential individuals. 

In the UK, both our Sales Consultant and Store Manager Development 
programmes continue to grow and upskill our colleagues. 
Everyone has the opportunity to discuss and agree their learning and 
development pathways with their line manager, and this is executed 
effectively. In our latest IIP survey, 88% of respondents stated that 
they have opportunities to learn at work.

We were also delighted that our Store Manager Development 
programme, now in its seventh year, had a record number of 
distinctions, ten of the eleven participants who graduated in 2023. 
Funded by the Apprenticeship Levy this programme provides the 
opportunity to complete a Level 3 Management and Leadership 
apprenticeship, with the additional opportunity to complete an 
Institute of Leadership and Management (“ILM”) qualification.

52

Safestore Holdings plc  |  Annual report and financial statements 2023

Active leaders and engaged teams
Leadership
Our leaders bring out the best in our colleagues, motivating them 
to work together to achieve our shared goals and objectives.

We achieve this by keeping colleague-to-manager ratios low, 
enabling our leaders to invest time in encouraging and engaging our 
colleagues, forming genuine connections with their teams. This is 
evidenced by the exceptionally high leadership engagement score 
of 90%, achieved in our IIP survey.

Our active leaders are energetic and passionate, engaging in honest, 
open communication to connect with their colleagues. Our coaching 
culture encourages two-way feedback supporting both personal and 
professional growth, which is formalised through the setting of clear 
goals and expectations, reviewed bi-annually.

Keeping our colleagues connected to the business and to each 
other so that they feel supported has remained a focus and we 
have introduced new programmes for our new colleagues and 
line managers, to help to build knowledge and confidence across 
our teams.

“ Many people said how much they love working 
at Safestore and the pride in the service 
delivered came across loud and clear. Everyone 
described a friendly, supportive place to work.”

Matthew Filbee
IIP Practitioner

Values and behaviours
Our values are authentic, having been created by our colleagues. 
They are core to the employment life cycle and bring consistency 
to our culture. 

We are empowered to do the right thing, not necessarily the easiest. 
This enables us to feel comfortable challenging behaviours that are 
not in line with our values.

We love customers – we deliver much more than 
storage; we provide solutions that exceed our customers’ 
expectations and we expect our people to show 
appreciation of our customers and their businesses.

We lead the way – we want people who talk with pride 
about Safestore, set themselves high standards and 
demonstrate passion for what they do.

We have great people – everyone has a key role to play 
within Safestore and we need people who show respect 
for everyone, no matter their position. Our people drive 
their own performance and are keen to learn from others.

We dare to be different – we want people that adapt to 
change and are willing to try new things. Part of daring to 
be different involves actively seeking feedback to develop 
new and existing skills.

We get it – we want people to be clear on our vision and 
goals and, in turn, know what part they play in achieving 
them. ‘We get it’ is also about communicating in a clear, 
open, and honest way to enable sound decision-making.

Case study

Sean Cosgrove, Commercial Analyst – 
Graduate, said:

“I joined Safestore as part of the graduate 
scheme towards the end of 2022, working 
within the commercial team as an analyst. 
Since starting here, I have been overwhelmed 
by the amount of support I have received 
from both members of my team and from 
across the business. Even in the short 
amount of time I have been in the business, 
I have already assisted in the process of 
opening several new stores across Europe 
as well as supporting other key elements 
of the business. The graduate scheme has 
allowed me to further improve my skills whilst 
developing new ones, and I'm excited to see 
what the future holds for me at Safestore.”
We also support ongoing professional development 
by application of our professional qualifications policy, 
supporting colleagues to gain formally recognised 
qualifications in their chosen field. This commitment is 
maintained by Safestore covering the cost of membership 
of any relevant professional body such as the Chartered 
Institute of Personnel and Development or the Association 
of Chartered Certified Accountants.

Safestore Holdings plc  |  Annual report and financial statements 2023

53

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Our customers 

Target 
Maintain 4.5+ customer satisfaction rating in each market 

Performance 2022/23 
4.8

4.8

4.7

UK: Google 

UK: Trustpilot 

UK: Feefo

4.6

4.7

4.8

France: Trustpilot

Spain: Google

4.7

4.5

Belgium: Feefo

Belgium: Google

The Netherlands: 
Trustpilot

Customer engagement
Customer-centric communication
The Group serves a diverse customer base and is committed to 
providing excellent customer service across the UK and Europe. 
Our success is rooted in our customer-centric approach, ensuring 
that we cater to individual preferences and needs through various 
communication methods, ensuring high standards, investing in 
colleague training and tools, and promoting sustainability initiatives 
via social media and blogs. 

We recognise that customers have varied communication preferences. 
We offer email, LiveChat and telephony support through our Customer 
Support Centre to ensure that customers can reach us conveniently. 
Our highly trained teams handle enquiries efficiently and professionally.

To connect with customers on their terms, we maintain an active 
presence on social media platforms. By engaging with our audience 
through Facebook, Twitter, Instagram, and LinkedIn, we provide  
real-time support, share updates, and gather feedback.

Delivering exceptional customer service
Our commitment to customer service drives our success and we 
achieve this by empowering our colleagues to go the extra mile to 
exceed customer expectations and by maintaining rigorous quality 
standards throughout our operations. Regular audits, focused 
coaching, and investment in training and development help to 
enhance our colleagues’ skills to ensure that we consistently deliver 
high quality services.

54

Safestore Holdings plc  |  Annual report and financial statements 2023

Promoting sustainable and green business initiatives
Sustainability is a top priority for the Group as we are committed to 
reducing our environmental footprint and promoting green initiatives. 
To communicate our efforts, we use social media and blogs to reach 
our UK and European audience. We regularly share updates about 
our sustainability initiatives, such as reducing carbon emissions, 
waste reduction, and eco-friendly product development. Our blog 
delves deeper into our green practices, offering insights into our 
sustainable supply chain, renewable energy usage, and partnerships 
with eco-friendly organisations. We ensure that our customers are 
well informed about our green initiatives, and we also highlight tips 
for customers to live a greener life.

Addressing customer feedback and concerns
In today's highly competitive business landscape, understanding 
customer needs and expectations is paramount to achieving success. 
Customer feedback, in the form of reviews and ratings, provides 
invaluable insights into our products and services. We collect, monitor, 
and utilise customer reviews as they help us to understand what our 
customers expect from our products and services, allowing us to align 
and improve what we offer accordingly. In addition, positive reviews 
build trust with potential customers. They serve as social proof that 
others have tested and approved our products and services, which 
can significantly impact purchase decisions. In contrast, negative 
reviews pinpoint areas where we can enhance our service, providing 
us with invaluable insights for continuous improvement and innovation. 
Customer reviews also enable us to benchmark our performance 
against competitors. By analysing our strengths and weaknesses 
relative to others, we can refine our strategies.

In addition to collating Google reviews, we continue to use Feefo, 
an independent reviews and insight platform, to gather real-time 
and genuine feedback from our customers. Feefo is renowned for 
its credibility in the industry. Our stores in the UK receive regular 
feedback allowing customers to view reviews and ratings. In 2023, 
Safestore UK achieved a customer service rating of 4.8 with 96% 
rating their experience as ‘Excellent’ or ‘Good’.

We are proud to have been recognised with the Feefo Platinum 
Trusted Service award in the UK for the fifth year in a row. This award 
illustrates our dedication to providing exceptional customer experiences, 
underlined by the fact that all our reviews are verified as genuine, 
adding an extra layer of credibility to our feedback collection process.

Our team regularly monitors incoming reviews and ratings from 
Google and Trustpilot, ensuring timely responses to customer 
enquiries or concerns. This helps demonstrate our commitment to 
customer satisfaction by identifying trends, common issues, and 
opportunities for improvement.

Safestore UK has maintained an average rating of 4.8 on Google and 
a TrustScore of 4.8 from 1,496 reviews on Trustpilot, a testament to 
the business continuously incorporating customer feedback into our 
business processes.

During the year, our French business maintained a TrustScore service 
rating of 4.6 with 92% of customers rating their service experience 
as ‘Excellent’ or ‘Great’. Additionally, in Spain, we achieved a 4.7 out 
of 5 rating for customer feedback collected from Google reviews. In 
Belgium, our customer service was rated 4.5 on Google and 4.7 on 
Feefo, whilst we achieved a high score of 4.8 out of 5 on Trustpilot in 
the Netherlands.

Our colleagues across all markets continue to be recognised for their 
hard work in delivering a consistently high level of customer service. 
This recognition boosts morale and reinforces our commitment to 
making customer satisfaction a top priority as we continue to prioritise 
the needs and expectations of our valued customers, ensuring our 
ongoing success in the marketplace.

The user-friendly app makes access to storage units simple and 
hassle free and offers multiple benefits to our customers, including:

•  granting temporary access to others, such as family members 
or movers, removing the need to be physically present at the 
storage centre;

•  usage tracking as the app may provide access logs, allowing 
businesses to monitor who accessed their unit and when;

•  enhanced security as smart locks often provide better security 

features, like real-time alerts and monitoring, reducing the risk of 
unauthorised access or theft; and

•  time savings as there is no need for customers to wait for 

colleagues to assist with access, making the move-in process 
quicker and more efficient.

Empowering customers for sustainable choices
We are committed to enabling our customers to make sustainable 
choices that have a positive impact on our planet. This is in 
addition to making a positive social and economic contribution to 
our communities and reducing the environmental impact of our 
operations. We aim to provide tools and options that allow our 
customers to embrace sustainability as part of their self storage 
journey by:

•  using digital contracts now across all markets where customers 

can conveniently sign their contract via an online link. 82,850 digital 
contracts this year have meant a total reduction of approximately 
742,231 printed pages across the Group – equivalent to over 1,480 
reams of paper. In the UK alone, there has been a 23% reduction of 
printed pages this year versus last (approximately 651,915 pages or 
over 1,300 reams of paper);

•  championing Refill, a scheme available in 122 Safestore stores 

across the UK providing free tap water to make it easy for the public 
to refill reusable water bottles instead of buying new plastic ones;

•  providing sustainably packaged merchandise and eco-friendly box 

products in our stores across all markets; and

•  installing electric vehicle charging points in store car parks for 
customer use in an effort to promote eco-friendly mobility.

We believe that encouraging our customers to select greener 
alternatives is not just an ethical obligation but also a practical 
necessity for the wellbeing of our planet, society, and future 
generations. It's a collective effort that requires businesses, 
individuals, and communities to work together towards a more 
sustainable world.

Product quality and innovation
Digital contracts
Delivering a great customer experience is at the heart of our business, 
and today's customers expect more than just a product or service; 
they demand a seamless and personalised journey that caters to 
their unique needs and preferences. This year, we launched digital 
contracts in the UK which offers the opportunity for prospective 
customers to obtain a storage quote and, within a few minutes, agree 
a contract to rent their storage space online on their connected 
device. The resulting contract is then sent by email. We have learnt 
from and adapted to evolving user behaviour online and we have 
appropriately identified customer types who are confident to complete 
the storage rental process entirely online. 

App-based storage centres
In addition, the introduction of digital contracts readies the business 
for automated, app-based stores like our Christchurch and new 
Eastleigh (opened post-year end) locations, where customers can 
open storage unit locks with their smartphones, eliminating the need 
for physical keys or fobs.

Customer, contractor, and visitor (“CCV”) health 
and safety
We pride ourselves on providing a safe environment for our 
customers, contractors, and visitors.

Summary:
•  16% reduction in customer, contractor, and visitor accidents.

•  33 injuries were recorded over the past year, three of which were 

reportable under RIDDOR*.

•  10 minor injuries were recorded to contractors and 23 to customers. 

No injuries were recorded to visitors.

•  Injuries were recorded as 14 minor cuts, 14 bumps and bruises and 2 

muscular, mainly relating to customers handling their goods.

Year ended 31 October

Number of stores

Customer, contractor, and 
visitor movements

Number of minor injuries

Number of reportable injuries 
(RIDDOR*/Recordable**)

RIDDOR per 100,000 
CCV movements

2021

161

2022

179

2023

190

206,871

242,559

225,828

46

0

0

38

1

0.4

30

3

1.3

Notes:
*  RIDDOR = Reporting of Injuries, Diseases and Dangerous Occurrences.

** 

 Recordable = any work-related injury or illness that results in loss of consciousness, 
days away from work, restricted work, or transfer to another job. Any work-related injury 
or illness requiring medical treatment beyond first aid (European countries only).

Safestore Holdings plc  |  Annual report and financial statements 2023

55

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSResponding to local needs
Our commitment to responding to the needs of local charities 
and not-for-profit organisations reflects our corporate values 
and a demonstration of our dedication to making a meaningful 
difference where it matters most – in our community. We continue 
to extend financial support to both local and national charities, 
offering subsidised storage space to facilitate their invaluable work 
in various areas such as homelessness, mental health, domestic 
violence, and more.

The provision of subsidised storage space is a tangible way in which 
we support the essential work of charities within our local community, 
by reducing their costs and empowering them to operate more 
efficiently, allocate resources effectively, and, ultimately, focus more on 
their primary mission of making a positive impact on those they serve.

During December, our Head Office colleagues supported a collection 
for a local foodbank. By actively participating in such charitable 
activities, we strengthen our bond as a team and demonstrate our 
commitment to making a positive impact on the lives of those in need 
within our local community. We believe that, together, we can make a 
difference that extends far beyond the walls of our workplace.

Safestore holds a charitable fund with Quartet Community 
Foundation, dedicated to supporting local organisations that help 
people in need in Bristol, Bath and North East Somerset, North 
Somerset and South Gloucestershire. Between April 2022 and 
March 2023, Quartet awarded over £5 million in grants to over 1,000 
local charitable organisations. This year, Safestore’s funding has 
been allocated to its Cost of Living Fund, supporting people in the 
local community who have been struggling to meet their basic needs. 
Grants have particularly focused on food and fuel poverty, supporting 
community food projects, and projects providing advice on dealing 
with rising energy prices.

Sustainability continued
Our commitment to sustainability continued

Our community 

Target 
Provision of subsidised space and additional support to 
high impact local community groups – opportunity led 

Performance 2022/23 
 20,941 sq ft

provided worth

£919,566

Strengthening local partnerships and 
community wellbeing
Collaborating for positive change
Our business is committed to engaging in co-operative efforts for 
constructive transformation within our local community. We believe 
that by working together with community organisations, residents, 
and other businesses, we can make a meaningful impact. Whether it's 
supporting local initiatives, promoting sustainability, or furthering 
economic growth, we are dedicated to being a force for positive 
change. Our goal is to create a stronger community where everyone 
can thrive.

We continue to do this by:

•  developing brownfield sites;

•  actively engaging with local communities when we establish a 

new store;

•  identifying and implementing greener approaches in the way we 

build and operate our stores;

•  helping charities and communities to make better use of limited 

space; and

•  creating and sustaining local employment opportunities directly and 
indirectly through the many small and medium-sized enterprises 
which use our space.

Supporting community development
We are committed to supporting charities and community initiatives 
because we understand the importance of championing causes that 
resonate with our colleagues, customers, and local neighbours. In 132 
stores across the UK, we continue to:

•  provide fundraising support to existing and new local 

charity partners;

•  offer subsidised storage space to local communities through our 

‘charity room in every store’ scheme;

•  actively seek out practical and creative solutions by working with 

and supporting a number of charitable causes; and

•  leverage social media and our blog platform to promote our charity 

partners and raise awareness of their cause.

During the year, the space occupied by local charities in 184 units across 
104 stores was 20,941 sq ft and worth £919,566 (FY2022: £727,356). 
Our aspiration is to have at least one subsidised charity room in 
every store.

By donating subsidised storage space to registered charities, we 
aim to contribute to the wellbeing and progress of the communities 
in which we are based. It is our belief that businesses have a 
responsibility to give back and create a positive impact, and we are 
dedicated to playing our part in building a better future for all.

56

Safestore Holdings plc  |  Annual report and financial statements 2023

HandsOn London 
For the eleventh year in a row, Safestore UK teamed up with the 
WrapUp London campaign to support its annual coat drive to help 
those in need during the winter of 2022.

More than 20,300 coats were collected during the campaign, which 
began in early November and ran through December. Coats were 
distributed to the homeless, refugee families, the elderly, those fleeing 
domestic violence, and others living in crisis through a network of over 
100 London charities and community groups.

Several Safestore UK centres were again used as local drop-off 
points for ease of access for the public, particularly with the ongoing 
train strikes at the time. Our colleagues also offered their support 
by marketing the campaign via social media, contributing their own 
coats, and donating extra storage space to facilitate the sorting, 
packing and distribution of the coats.

Since the campaign was launched in 2011, volunteers have collected, 
sorted, and distributed a total of 212,032 winter coats, which 
has made a real positive difference in the lives of the city’s most 
vulnerable people.

Over the years, and in partnership with WrapUp London, Human 
Appeal and Rotary Club International, the campaign has extended 
outside of London to 21 other collections in major towns and cities 
across the UK including Glasgow, Manchester, Birmingham, Bath, 
Bristol, Leicester, and Cardiff.

This year, Safestore’s involvement included:

•  providing storage space across 20 stores in London, seven stores 
in Greater Manchester, four in Essex, two in Birmingham, Bristol, 
and Glasgow, and one each in Bolton, Bury, Cardiff, and Leicester;

•  provision of 6,230 sq ft of storage space enabling 1,697 

campaign volunteers to spend 5,772 hours sorting and packing 
up coats for distribution;

•  the stores acting as drop-off points beyond the campaign period 

and receiving numerous donations from other businesses, 
community organisations and the public; and

•  using our internal and external communications platforms to 

raise awareness of the WrapUp London cause and inspiring our 
colleagues to get involved locally.

Jon Meech, CEO, HandsOn 
London, said:

“On behalf of HandsOn 
London, Human Appeal and 
Rotary Club International, I 
want to extend my heartfelt 
gratitude for Safestore’s 
unwavering support 
during our coat collection 
campaign. The generous 
provision of storage space 
for the eleventh year in a 
row has been instrumental 
in our mission to assist 
those who find themselves 
caught in the cost of living 
crisis, and especially the 
most vulnerable members 
of our society, during the 
harsh winter months. 
With the donated storage space and 
Safestore centres acting as drop-off 
points, our volunteers were able to 
efficiently collect, store, sort, and 
pack the 20,300 coats donated by 
the public. Safestore’s assistance 
made it possible for us to reach 
a broader audience and provide 
essential winter clothing to those who 
would have otherwise faced immense 
hardships. We are deeply appreciative 
of Safestore's commitment to making 
a positive impact on our community 
and look forward to continuing this 
partnership in the future.

Thank you once again for being a vital 
part of our ongoing work to make a 
difference in the lives of those who 
require our support the most.”

Safestore Holdings plc  |  Annual report and financial statements 2023

57

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Our community continued

Strengthening local partnerships and community 
wellbeing continued
Engaging with stakeholders
We welcome opportunities for constructive engagement and 
collaborating with others as part of our commitment to making a 
positive impact which extends beyond our core operations. We seek 
to align with the values and aspirations of our stakeholders and create 
lasting and positive change in the communities we serve.

As a Group, we believe that our colleagues are at the heart of our 
business, and therefore we’re keen to create a positive impact 
together through working with charities in the local area and 
empowering our teams to be active participants in charitable activities. 

We are proud to offer financial support to a range of local charities, 
ensuring that our customers can trust that their purchases align with 
their own values. We take our reputation seriously, and we know our 
shareholders and investors do too. We’re committed to doing the 
right thing, ensuring that our charitable actions are clear, ethical, and 
conducted with integrity.

Our relationships with our suppliers and partners are about more 
than just business – they’re about collaboration and aligning our 
shared values, which include our sustainable and charitable work. 
We’re committed to making our collaborations stronger and more 
meaningful going forward. We’re proud to support local causes that 
matter to our colleagues across the regions all over the UK – and this 
reflects our continued commitment to making a positive difference in 
the areas in which we operate.

Engaging with our stakeholders is important as it fosters a 
co-operative relationship that enhances our overall effectiveness 
and social impact. It reinforces our credibility and inspires trust and 
a sense of shared responsibility, leading to a more lasting positive 
change in society. 

58

Safestore Holdings plc  |  Annual report and financial statements 2023

Our environment 

Target 
UK

owned stores powered by 100% renewable electricity

Reduce

UK store waste to landfill by 50% by 2025 vs 2016/17 level

Increase 

the diversion of construction waste from landfill to 100%

Reduce

carbon emissions by 20% of 2021 baseline by 2025 

Performance 2022/23 

diversion from landfill for UK operational 
waste ahead of schedule

100% completed
100% completed – we have achieved 100% 
100% completed – we have achieved 100% 
17% on track – absolute market-based 

diversion of UK construction waste 
from landfill

emissions 17% below 2022 despite 
portfolio growth; intensity 19% below

2022/23 highlights

Green

electricity used across the Group with certification 
for the UK, France, the Netherlands, and Spain

100%

diversion from landfill for UK  
operational waste

32

UK stores now have gas use removed, reducing 
overall usage year-on-year by 21%

7

new plug-in hybrid electric cars have been 
purchased, replacing petrol vehicles in the UK

100%

first UK store development with all construction 
waste diverted from landfill

590

equivalent number of trees saved from being 
felled by using fully recycled paper

Climate action and emissions reduction
In this section, we explain how we are reducing our impact on the 
planet through ongoing improvements in construction standards and 
our store operations. We also include our Task Force on Climate-
related Financial Disclosures (“TCFD”) statement, through which we 
seek to understand and manage the potential risks (and opportunities) 
to our business associated with a changing environment. 

Our net zero commitment
We are pleased to share our commitment to become an operationally 
net zero group by 2035. This commitment covers Scope 1 and 
2 emissions and Scope 3 emissions, which relate to ongoing 
operations (water, waste, electricity, transmission and distribution, 
and business travel). 

Our net zero transition plan is a combination of consumption reduction 
initiatives as outlined later in this section such as phasing out gas 
heating in the UK portfolio and ensuring all energy consumed 
is self-generated (where viable) or purchased from certified 
renewable sources. 

We also intend to work with our construction partners to understand 
the baseline of embodied carbon in our new developments and 
explore ways of reducing this where viable. Our sustainable construction 
standards aspire to maximise the use of recycled material and 
minimise waste whilst building to Building Research Establishment 
Environmental Assessment Methodology (“BREEAM”) ‘Very Good’ 
standards. Based on research by the London Energy Transformation 
Initiative (“LETI”) redevelopment projects have an embodied carbon 
footprint of approximately 50% of new build developments. As such, 
the Group’s flexible model is likely to generate less embodied carbon 
than operators which develop new build structures exclusively.

Task Force on Climate-related Financial 
Disclosures (“TCFD”)
Since 2021, we have been on a journey to implement the relevant 
recommendations of the TCFD, providing our stakeholders 
and investors with insight into the key climate-related risks and 
opportunities that are relevant to our business and how these 
are identified and managed. We report against the eleven 
recommendations of the TCFD in this year’s disclosures. 

Governance 
Our Chief Executive Officer has overall responsibility for climate-related 
risks and opportunities. Day-to-day management of climate-related 
issues is carried out by our sustainability group which is co-chaired by 
three members of the Executive Management Team (see sustainability 
governance section for organisation structure). The Group meets 
quarterly and is the forum for determining our sustainability strategy, 
reviewing performance, identifying emerging sustainability issues, and 
determining their materiality for reporting and escalation via the Group 
risk management process. 

The Board oversees climate-related risk via the Group risk management 
process. The Board takes climate issues into consideration during the 
investment appraisal process, where it scrutinises major investments 
including acquisition, development, and refurbishment plans which may 
include climate-related aspects of design. Ongoing risk identification 
and management are through the relevant functional teams, for example 
through proposed or actual responses to changes in regulation such as 
the Minimum Energy Efficiency Standards (“MEES”) in the UK.

Our commitment to address climate-related risks is embedded across 
the Group through a carbon intensity KPI. The performance against 
this measure is linked to executive remuneration, aiming to incentivise 
progress against carbon emissions reduction targets. The Board reviews 
progress on carbon reduction alongside other strategic initiatives annually 
as part of the annual targets and remuneration cycle. 

Safestore Holdings plc  |  Annual report and financial statements 2023

59

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Our environment continued

Task Force on Climate-related Financial 
Disclosures (“TCFD”) continued
Risk management
The Sustainability Group is responsible for identifying general  
climate-related risks that are managed by the Board via our corporate 
risk management process (see the Audit Committee report for details of 
our approach to risk management). In addition, the Property function 
is responsible for identifying risks specific to new development 
projects as part of the investment appraisal process. The Sustainability 
Group has conducted workshops incorporating inputs from internal 
and external experts and climate model data to explore the relevance 
and potential financial impact of the six risk themes identified in the 
TCFD framework over the short (to 2030), medium (to 2050), and long 
(beyond 2050) term. 

These themes remain under review, particularly the physical risks 
to the Group portfolio as we expand into new markets, climate models 
evolve, and governments and municipal authorities develop their own 
mitigation strategies.

The completed climate-related risk register is reviewed and approved 
by the Audit Committee during the financial year such that the 
significance of climate-related risks is considered in relation to risks 
identified in the standard risk management process. This ensures 
the management of climate-related risks is integrated into the 
Group’s overall risk management framework. The climate-related 
register is reviewed annually to incorporate ongoing refinement 
and quantification of risks and to ensure the register reflects any 
material changes in the operating environment and business 
strategy. Once identified, further details related to each key risk 
and opportunity, such as a quantification of the financial impact, 
the appropriate strategic response and cost of response and the 
variance of key risks in relation to climate-related scenarios, are 
developed where possible. These details help to determine the 
materiality of each risk and, alongside the impact assessment 
outlined above, this allows the Group to prioritise resources in 
managing the most material climate-related impacts, determine 
the best management response or highlight areas requiring 
further investigation.

An example of the day-to-day management of risks would be the 
incorporation of mitigations for high exposure sites into construction 
designs before submission for planning approval.

Strategy
Our business is exposed to both risk and opportunity from climate 
change primarily as a consequence of owning and operating real 
estate assets in the UK and Western Europe. We seek to understand 
and mitigate the physical and financial risks that could be material to 
the business. We have considered several climate hazards (wildfire, 
extreme heat, water stress, coastal flooding, fluvial flooding, drought) 
and their relevance to the context of our business. Of these, flooding 
risk was assessed as the only relevant risk for the UK, which accounts 
for most of the Group property portfolio by value and floor area. 
These findings can likely be generalised for Northern European 
markets, which will experience similar physical consequences. Whilst 
our Spanish assets may experience different physical hazards, they 
currently represent less than 3% of the Group by asset value and floor 
area and have therefore not been considered separately.

Climate-related risks and opportunities are assessed over multiple 
time horizons because we expect that transitional risks are likely to 
be ‘front-loaded’ as the international community attempts to meet 
the goal of keeping warming to 1.5°C or below. Physical risks to 
our assets are likely to increase over time, particularly if the global 
economy does not decarbonise at the rate required to keep warming 
below the target level. Accordingly, we assess climate-related risks 
and opportunities over the short (to 2028), medium (to 2050), and 
long (beyond 2050) term. In keeping with the Group’s approach to 
risk management materiality, risks were deemed to be low impact 
where the potential annual EBITDA impact is estimated to be below 
£100k and/or balance sheet impact is below £10 million. High impact 
is where either the potential EBITDA impact is greater than £1 million 
or a balance sheet (valuation) impact would exceed £25 million 
(approximately 1% of property valuation). EBITDA consequence 
of between £150 thousand and £1 million or likely balance sheet 
impairment between £10 million and £25 million was considered 
medium impact. 

The assessment of the resilience of the business, specifically the asset 
portfolio, was guided by a range of scenarios published by external 
agencies, such as the UK Met Office UKCP18, and looked at both 
physical and transitional risks under two climate warming scenarios: 
one within 1.5 to 2.0°C (RCP 2.6); and one up to 4.0°C (RCP 8.5).

60

Safestore Holdings plc  |  Annual report and financial statements 2023

Risk type

Description

Potential 
impact

Timeframe

Mitigation/  
resilience measures

Physical risks

Chronic

Acute

Transition risks

Policy and legal

Regulation 
relating to stricter 
environmental standards

Physical disruption as a result of longer term shifts in climate 
patterns (e.g. sustained higher temperatures or rainfall) that 
may cause sea level rise or chronic heat waves. Intensity of 
weather (acute risk below) is deemed more significant for the 
business. Intensity of weather (acute risk below) is deemed 
more significant for the business.

Primarily flooding risks (northern Europe markets) triggered 
by changes in the frequency of extreme rainfall events (based 
on mm/day thresholds), which are projected to increase in all 
warming scenarios, especially in summer and late autumn. 
Costs that may be incurred for the few stores exposed 
include mitigation CAPEX, operational disruption, physical 
repairs, clean-up, insurance premia increases, and reduced 
customer demand as a result of reputational damage.

Low

Medium–long

Medium

Medium–long

Increased stringency of building and planning requirements 
in support of national net zero targets. Local authorities will 
seek to use planning systems to deliver progress against 
climate goals which will impact on build specification and 
associated costs. MEES standards also increasing for 
commercial lettings (office locations only) which will drive 
upgrade expenditure.

Medium

Short

Avoid high risk exposure 
areas. Where a store is 
exposed use appropriate 
mitigation solutions for the 
context (e.g., enhanced 
drainage, flood barriers, 
water pumps)

As a last resort, relocate to 
nearby lower exposure site

Engage planning authorities 
to ensure specifications for 
new stores are proportionate 
given intended use 

Identify existing locations 
exposed to regulatory 
changes – relocate or 
change use (remove offices) 
if improvements unviable 

Climate change litigation Claims brought by stakeholders (e.g. investors and 

Low

Medium

—

public interest organisations) perhaps due to failure to 
mitigate impacts of climate change, failure to adapt, or the 
insufficiency of disclosure around material financial risks.

Reporting obligations

Additional reporting burden on carbon emissions, 
including Scope 3.

Low

Short

Technology 

Electric vehicles

Market

To deliver net zero targets, electric vehicle use will increase 
and drive demand for charging point infrastructure for 
customers and colleagues. May be mandated by some 
local authorities as part of planning process. This will impact 
capital budgets for new builds and retrofits. However, this 
could also be a revenue opportunity in high traffic locations 
with an appropriate commercial arrangement.

Low

Short

 —

—

Valuation of 
properties with lower 
efficiency rating 

Risk of valuation impairment of assets with low efficiency 
ratings. Only heated areas of storage facilities are rated – 
these can usually be cost-effectively improved. 

Low

Medium

 —

Supply chain resilience/
cost of materials

Risk to development costs due to demand versus supply 
of key materials such as insulation and cost of inputs which 
may incur carbon premium (steel and cement).

Medium

Short–medium Seek to convert existing 

structures where possible/ 
available. Ensure competitive 
tendering on major projects

Cost and availability 
of capital

Risk of downgrading/cost premium as ESG considerations 
are incorporated into credit ratings and other lender/
investor screening.

Low

Short

—

Safestore Holdings plc  |  Annual report and financial statements 2023

61

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Our environment continued

Task Force on Climate-related Financial Disclosures (“TCFD”) continued

Risk type

Description

Transition risks continued

Potential 
impact

Timeframe

Mitigation/  
resilience measures

Reputation

Stakeholder risk

Employee risk

Increasing public awareness of and appetite to tackle climate 
change could create reputational risk if there is failure to 
reduce operational and embodied carbon. This could manifest 
in delays to planning processes.

As colleagues become increasingly engaged with climate 
change issues, perceived failure to make progress on 
decarbonisation could impact talent recruitment and retention.

Low

Short–medium —

Low

Short–medium —

In summary, we expect physical climate-related risks to have some 
localised impacts on our business. Specifically, the impact of more 
frequent intense precipitation events is deemed relevant in the 
medium to long term for a subset of exposed stores. We also expect 
the transition to a low carbon economy to pose some limited financial 
risks in the short term as we respond to changes in regulation and 
incur costs associated with decarbonising our building development 
and operations. However, there may also be opportunities that arise 
from the transition, as well as the physical impacts of extreme weather. 

Regardless of the scenario, we believe the Group’s business model 
and strategy are likely to be resilient as its assets have overall limited 
exposure and vulnerability to climate-related risk. Accordingly, there 
are limited ongoing financial implications beyond the cost of meeting 
higher building standards and introduction of mitigation measures. 

The Group will, therefore, continue to grow its portfolio, assessing 
each investment for climate risk in addition to financial considerations 
and making necessary physical and financial allowances for mitigations 
where appropriate, as it already does today. 

The self storage sector is not a significant consumer of energy 
when compared with other segments of the real estate landscape. 
According to a 2023 report by KPMG and EPRA1, self storage 
generates the lowest greenhouse gas emissions intensity of all 
European real estate sub-sectors. Reflecting the considerable 
progress made on efficiency measures and waste reduction to date, 
Safestore’s emissions intensity is considerably lower than the self 
storage sector average.

GHG intensity (Scope 1 and 2) by REIT sector 
kg CO2e/m2 per year (2022)1

Residential

Industrial

Office 

Healthcare

Retail

Self storage

Safestore

38

37

34

28

4

3

246

Note:
1 

 KPMG/EPRA: Deep-dive on Non-Financial Performance: Listed Real Estate companies 
across Europe, November 2023 (based on EPRA sBPR data sets for 101 listed 
companies).

Nevertheless, as part of our commitment to SDG 13 (Climate action) 
we have been working towards a previously set near term carbon 
reduction target to 2025 (see sustainability targets and KPIs). 
In addition, we have a commitment to work towards operational net 
zero by 2035. This commitment covers Scope 1 and 2 emissions plus 
Scope 3 emissions which relate to ongoing operations (water, waste, 
electricity transmission and distribution and business travel). This year, 
we have introduced an interim target for absolute emissions and 
emissions intensity for the financial year ending 2028 as a milestone 
on our journey to operational net zero (see sustainability targets and 
KPIs on page 47). 

62

Safestore Holdings plc  |  Annual report and financial statements 2023

 
Physical risks
The primary physical risk to our business relates to the increasing 
likelihood of extreme weather events (particularly intense precipitation 
and flooding). Based on current data, our insurer’s flood assessment 
at the last renewal indicates that 91% of the Safestore portfolio by floor 
area (90% by insured value) has little to no exposure to river/coastal 
flood risk (the chance of a flooding event occurring annually is less 
than 0.5%). This corresponds to just twelve current locations in the 
UK with an elevated risk. There is a slightly higher exposure to surface 
water flood risk – 71% of floor area and value is in stores with less than 
0.5% Annual Exceedance Probability. 

Accordingly, overall the portfolio has low exposure to acute flooding risk, 
and whilst the frequency of extreme precipitation events are projected 
to increase in all warming scenarios, the number of medium and high 
impact rainfall days (defined by the UK Met Office’s National Severe 
Weather Warning Service as 24-hour precipitation thresholds in mm/day 
which are designed to be used for identifying prolonged rainfall which 
may lead to flooding) are still projected to be relatively rare events1. 

Note:
1 

 Hanlon, H.M., Bernie, D., Carigi, G. et al. Future changes to high impact weather in the 
UK. Climatic Change 166, 50 (2021). https://doi.org/10.1007/s10584-021-03100-5).

Flood risk of UK portfolio  
(% of insured value excl. customer goods) 

100%

80%

60%

40%

20%

0%

River/coastal %

Surface water %

  Low/medium (<0.5% AEP) 

  High (>0.5% AEP)

Research using the most recent granular climate models2 confirms 
this projection of extreme rainfall events and demonstrates the 
elevated risks are in the autumn and summer seasons specifically. 
Spring and winter events are rarely projected to exceed any impact 
threshold out to 2080, even in the low mitigation (RCP 8.5) scenario. 
This pattern is expected to be similar across the UK. This research 
implies that the probability of these extreme events will rise in autumn 
by 5–10% by 2040 and by 20–40% by 2080. The summer season 
shows the largest change, especially towards the end of the century, 
with probability close to 50% higher for a 1-in-200-year event, i.e. 
despite overall summer drying trends in the future, increases in the 
intensity of summer rainfall events are projected. It should be noted, 
however, that projections for rare events have a high degree of 
uncertainty, especially in the outer years of a projection period. 

From prior experience, the main consequences of these intense 
precipitation events are clean-up, repairs and maintenance costs, and 
short term impact on asset availability (temporary closures preventing 
new move-ins). Costs are usually recovered from insurers so over 
time it is reasonable to expect insurance premia and flood-related 
excesses will increase if extreme events occur more frequently. 
There is also the longer term risk of lower occupancies in exposed 
stores – although customer goods are also insured to their declared 
value, there is the possibility of a reputational impact. A reasonable 
assumption for the cost based on prior experience (borne by insurers, 
direct impact being the impact on cost and availability of insurance) of 
remediation after an extreme precipitation event is £100k per event, 
regardless of the warming scenario.

Projections of low, medium, and high impact rainfall days in 
the UK per year under different warming scenarios2

r
y
/
s
y
a
d

l
l

a

f

i

n
a
R

t
c
a
p
m

I

w
o
L

r
y
/
s
y
a
d

l
l

a

f

i

n
a
R

t
c
a
p
m

I

i

m
u
d
e
M

r
y
/
s
y
a
d

l
l

a

f

i

n
a
R

t
c
a
p
m

I

h
g
H

i

160

140

120

100

80

60

40

20

0

50

40

30

20

10

0

20.0

17.5

15.0

12.5

10.0

7.5

5.0

2.5

0.0

England and Wales
NE Scotland
NW Scotland

Northern Ireland
SW Scotland
SandE Scotland

61-90

81-00

00-17

1.5

2.0

2.5

3.0

4.0

Global Warming Level

England and Wales
NE Scotland
NW Scotland

Northern Ireland
SW Scotland
SandE Scotland

61-90

81-00

00-17

1.5

2.0

2.5

3.0

4.0

Global Warming Level

England and Wales
NE Scotland
NW Scotland

Northern Ireland
SW Scotland
SandE Scotland

61-90

81-00

00-17

1.5

2.0

2.5

3.0

4.0

Global Warming Level

It should be noted that where Safestore invests in property in higher 
risk areas, risk mitigation measures are usually proactively deployed. 
As such, even in extreme weather scenarios the majority of the UK 
portfolio is not likely to be impacted from an ongoing operation, 
insurance risk premium or valuation basis. Mitigation measures  
(where deployed) should minimise disruption at higher risk sites,  
and these locations may, in fact, experience increased demand from 
impacted local communities as they seek temporary storage for  
their belongings. In locations where mitigation becomes unviable, or 
cost/ availability of insurance becomes prohibitive the Group would 
seek to relocate to a nearby less exposed site.

Note:
2 

 Shane O’Neill, Simon F.B. Tett, Kate Donovan. Extreme rainfall risk and climate change 
impact assessment for Edinburgh World Heritage sites, Weather and Climate Extremes, 
Volume 38, 2022.

Safestore Holdings plc  |  Annual report and financial statements 2023

63

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
The provision of electric vehicle charging facilities could deliver a 
customer benefit in the short term whilst also reducing associated 
Scope 1 (business travel) and Scope 3 (customer travel to/from stores) 
emissions and provide another ancillary revenue stream.

It should also be noted that well-positioned self storage facilities 
could be seen as adding ‘system resilience’ to supply chain 
disruptions and facilitating recovery post-extreme weather events via 
temporary storage of business or consumer goods. This would be 
of more relevance in the longer term as chance of extreme weather 
events increases.

Metrics and targets
To assess climate risk, we internally record and monitor a range of 
construction and operational impact metrics such as development 
cost trends, unit availability (offline units) and damage claims relating 
to water damage. We also track and disclose the floor risk exposure of 
the UK property portfolio (see section on physical risks).

In addition, we monitor and report a range of metrics relevant to the 
property sector per the EPRA sBPR recommendations. Specifically, 
we disclose:

•  energy consumption (gas and electricity) and building energy 

intensity per unit floor area;

•  water use and water use intensity; 

•  waste generation including the proportion diverted to landfill;

•  Scope 1 and 2, and operational Scope 3 greenhouse gas 

emissions and emissions intensity; and

•  Energy performance ratings (EPC or equivalent) of new 

store developments.

These are disclosed in the following section of this report, on pages 
65 to 77. Specifically, Scope 1, 2 and 3 emissions are disclosed in the 
mandatory greenhouse gas reporting and Streamlined Energy and 
Carbon Report on pages 70 to 77.

Supplementary data can be found in the Sustainability section of our 
website, including the basis of reporting and independent limited 
assurance on selected metrics. Scope 3 emissions which relate 
to ongoing operations (water, waste, electricity transmission and 
distribution and business travel) are measured and actively managed. 
Upstream Scope 3 emissions relating to purchased goods and capital 
expenditure are not currently reported, but we are actively engaging 
with our suppliers to ensure these are being considered, for example, 
through consolidation of deliveries to our stores or the proportion of 
recycled material used in development projects. Downstream Scope 
3 emissions (primarily customer journeys to our stores) are likely to 
be material; however, we are not currently able to measure or report 
these. We contend that collecting and reporting this data would not 
be an appropriate use of time or resources given that emissions will 
naturally abate over time as the consumer vehicle fleet and electricity 
grid decarbonise in each of our markets.

Sustainability continued
Our commitment to sustainability continued

Our environment continued

Task Force on Climate-related Financial 
Disclosures (“TCFD”) continued
Transitional risks 
Our primary transition risks are policy and regulatory changes, which 
may increase building specifications to meet net zero objectives. 
Local authorities will continue to use planning processes to deliver 
against their own objectives and policies such as Minimum Energy 
Efficiency Standards (“MEES”) will impact landlords in the residential 
and commercial sectors. To ensure relevant UK assets meet MEES 
minimum standards, an estimated capital investment of approximately 
£650 thousand will be required which will be incorporated into our 
annual capital expenditure plans. For more details, see page 66. 
Should any of our facilities with offices be unable to cost-effectively 
meet MEES standards, we would convert office space into storage 
area, which does not have this requirement meaning there is minimal 
risk of lost revenue or ‘stranding’ of assets.

Requirements for new projects to meet more stringent energy 
efficiency standards and include features such as solar photovoltaic 
panels and electric vehicle charging facilities will add to the capital 
costs of new developments; however, these would represent a small 
portion (1–2%) of a new development project and would likely be 
recovered through lower ongoing operating costs over the lifetime of 
the building. A related market risk of carbon taxes on core building 
materials such as steel could have a larger impact; however, where 
possible, Safestore will convert existing structures and is, therefore, 
less exposed to these increases in cost and embodied carbon. 

Our transition plan is a combination of operational improvements, 
including consumption reduction initiatives such as phasing out of 
gas heating in the portfolio and ensuring all energy consumed is 
self-generated (where viable) or purchased from certified renewable 
sources. New buildings introduced to the portfolio will be developed 
to high energy efficiency standards. Some residual emissions may 
require the purchase of carbon offsets from a credible scheme(s). 
We estimate that the roadmap to operational net zero will require a 
total investment of c. £3 million to 2035, with investments in later years 
subject to detailed business case evaluation.

Opportunities
The transition to a low-carbon economy is likely to present 
opportunities as well as risks. In general, businesses that build and 
operate sustainable facilities are well-positioned in a world where 
both local planning departments and end consumers are making 
decisions with climate change in mind. In addition, reducing the 
energy intensity of the business and reliance on gas is financially 
advantageous, particularly in an era of volatile energy prices. Removing 
gas-burning appliances from facilities also reduces associated fire 
and carbon monoxide exposure risk. However, it should be noted that 
the business is not an intensive user of energy (energy costs were 
1.5% of revenue in 2022), unlike other more intensive usage sectors, 
so the variability of power prices is not considered a significant risk 
or opportunity. Nevertheless, it is likely that buildings with lower 
operating costs and carbon emissions intensity will attract a valuation 
premium and lower cost of funding over the medium to longer term. 
Assuming PV installations progress, and grid connections are made, 
and a suitable trading mechanism emerges, sales of excess power 
generated from rooftop solar installations could become a revenue 
stream in the medium term in addition to supporting decarbonisation 
in our communities and the wider economy.

64

Safestore Holdings plc  |  Annual report and financial statements 2023

Strategy for operational net zero 
We will achieve operational net zero by 2035, through:

a) Reducing and optimising what we use
•  Completion of lighting efficiency programme 
(external signage and customer unit lighting)

•  Voltage optimisation at selected sites

•  Decommissioning of gas appliances

•  Installation of building management

•  Systems for remote monitoring and power 
management (business case dependent)

b) Using only zero carbon energy
•  Installation of solar photovoltaic on new build stores 

where viable

•  Securing certified green electricity through PPAs and/or 

‘high quality’ tariffs

•  Transition of company car fleet to PHEVs* and BEVs* 

and introducing charging points

•  Retrofit of rooftop solar photovoltaic to selected stores 

(business case dependent)

Total investment of  
c. £3m spread until 2035

Note:
*  PHEV = plug-in hybrid electric vehicles; BEV = battery electric vehicles.

Sustainable operations
Renewable energy
Electricity
We are committed to the use of green electricity. We actively seek to 
reduce our overall energy usage through efficiency programmes and 
self-generate our power where practicable. 

Across our UK estate, we are supplied by 100% REGO certified 
renewable energy. This electricity is supplied by multiple renewable 
sources, including wind farms off East Anglia and Glebe Farm 
Solar Park1.

We have solar installations with a total capability of over 150kW2. 
These panels provide self-generated electricity, allowing us to reduce 
our demand for grid electricity, and as a result, we have seen a 
reduction in the associated costs.

Like-for-like usage (UK)

Last year

This year

%change

Electricity (MWh)

11,943

11,412

(4.4)%

The electricity used by our sites in Spain is provided from renewable 
sources, partially generated from solar panels fitted to our stores. 
Our upcoming stores will also be equipped with solar panels, further 
increasing our capability to self-generate green power. 

In France, we have certified guarantees of origin from several solar 
photovoltaic, wind, and hydroelectric sources. 

In January 2023, we signed a new green contract in the Netherlands 
covering all sites, and we are currently working on certified green 
energy for our sites in Belgium. 

Lighting
Over the last five years, we have continued to optimise our UK 
lighting consumption. Following the installation of motion-sensitive 
LED lighting throughout communal areas, we are now upgrading the 
lighting within our larger units. To date, during FY2022/23, we have 
replaced the lighting in over 400 storage units. We will continue this 
evolution of LED lighting as customers vacate units. 

In France, we have completed the internal LED lighting upgrades 
and our focus has moved on to all exterior lighting including the 
replacement of high consumption fluorescent tubes with motion-
sensitive LED lighting. 

Voltage optimisation
Voltage optimisation is a transformer-based technology which 
optimises incoming supply from the national grid to match the 
voltage required by equipment at an organisation’s premises. 
Optimising voltage reduces commercial energy use and costs 
as well as lowering carbon emissions.

Last year, we installed voltage optimisation at our largest location, the 
Battersea Park store and Business Centre. The return on investment 
for Battersea will be calculated after twelve months with a predicted 
decrease in electricity demand and a more stable supply to the critical 
infrastructure at the site. We plan to install voltage optimisation at our 
Liverpool and Bristol Brislington locations.

We continue to monitor advances in technology and any viable 
solutions for the future to reduce our electricity usage.

Notes:
1  REGO certificate for UK received by Sustainable Energy First (“SEF”).

2  Listed maximum capacity of PV cells currently installed at existing sites by contractors. 

Safestore Holdings plc  |  Annual report and financial statements 2023

65

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Our environment continued
Sustainable operations continued
Renewable energy continued
Gas
In 2020, we committed to eliminating gas usage by 2030 from our 
UK stores; this will be achieved by installing high-output, low-energy 
electric heaters, which are more efficient than water radiators reducing 
consumption and demand on electricity.

Like-for-like usage (UK)

Last year

This year

%change

Gas (MWh)

2,300

1,862

(49)%

As at the end of October 2023, we had eliminated gas usage in 32 
stores. We will work towards our 2030 target by removing gas in at 
least five stores per year according to our net zero plan.

The benefits of removing gas from our stores are wide ranging 
and include: 

•  a reduction in the CO2 output attributed to Safestore;
•  lower maintenance costs as electric heating systems are 

more reliable;

•  no requirement for carbon monoxide testing; and

•  protection against volatile gas prices.

The gas used in our European stores is for the purposes of heating 
reception areas and supplying hot water. Wherever possible, we have 
purchased CO2-compensated gas contracts to minimise the impact of 
our gas usage whilst we review the option of removing gas.

Minimum Energy Efficiency Standards (“MEES”)
The Energy Efficiency (Private Rented Property) (England and Wales) 
Regulations 2015 prohibit landlords from letting a property with an 
EPC rating of below E unless an exemption applies. This is relevant to 
our UK locations with lettable offices and non self storage space. 

The prohibition has applied to new tenancies for residential properties 
since 1 April 2020 and has applied to commercial properties from 
1 April 2018. Since 1 April 2023, landlords cannot continue to let 
properties that fall below an EPC rating of ‘E’. It is currently unlawful 
for landlords to grant a new tenancy of or continue to let commercial 
property with an EPC rating of ‘F’ or ‘G’. This applies to both new 
leases and renewals (unless an exemption applies, and the landlord 
has registered that exemption). MEES does not apply to lettings of 
six months or less, or to lettings of 99 years or more. From April 2027, 
the Government is proposing to change the minimum standard to a 
‘C’ rating as an interim step followed by a minimum standard of ‘B’ 
from 1 April 2030. This has been consulted on but not yet confirmed 
by legislation.

Safestore identified 38 locations (storage centres which include lettable 
offices and/or non self storage space) where we would have the 
requirement to have a MEES energy performance survey conducted. 

Since 2021/22, these stores have been surveyed by external 
independent assessors and the findings are that the majority are 
already compliant with the Government’s proposed 2027 requirements 
of a ‘C’ rating. Just seven properties were identified as needing 
improvements to meet the 2027 standard, and we are confident that 
this can be achieved with modest capital investment. The readiness 
of the portfolio for the 2027 standard is a consequence of the work 
undertaken to date in the form of LED lighting upgrades, window and 
insulation enhancements, and the recent drive to install high efficiency 
electric heating.

Merchandise
We are proud to sell Safestore branded merchandise across the UK, 
Belgium, the Netherlands, and Spain. Our branded boxes are made 
from 100% recycled materials and are fully recyclable. We continue to 
offer our ‘box for life promise’, ensuring the boxes can be recycled in a 
responsible way. 

The use of fully recycled paper across this range, including boxes, has 
resulted in the equivalent of 590 trees being saved from being felled 
this year1.

We are committed to ensuring our merchandise packaging contains 
no single-use or non-biodegradable plastics. 

Working with our supplier we endeavour to minimise the carbon 
footprint of deliveries with items dispatched from local depots and 
distribution centres, including one in Venlo, the Netherlands, for 
European distribution to the Netherlands, Belgium, and Spain. 

In France, we have updated our range of products to increase 
the number of recycled materials, whilst ensuring that items are 
fully recyclable.

Uniform 
Our uniform supplier processes are accredited by the International 
Register of Certificated Auditors (“IRCA”) which audits and inspects 
their factories. In addition, their processes are compliant with the 
Ethical Trading Initiative (“ETI”).

Note:
1 

 ECOPAC Corporate Social Responsibility Statement for Sept 2022 to August 2023.

66

Safestore Holdings plc  |  Annual report and financial statements 2023

Waste management
Operational waste
In line with our objectives to ensure minimal waste to landfill in the UK, 
we are pleased to confirm that since May 2022, all of our operational 
waste in the UK has been diverted from landfill.

Alongside ensuring zero waste to landfill in the UK, we have 
issued small in-store containers to help our sites segregate waste 
streams, allowing us to responsibly dispose of all items and increase 
our recycling. 

We actively monitor waste with controls in place to reduce the volume 
disposed of at our sites. For example, in France and the UK access to 
containers is restricted to prevent third party access. In Belgium, we 
are also able to report zero waste to landfill and up to 75% recycling. 

We continue to review the scale and impact of operational waste 
across the Group, and we are working to minimise the footprint of our 
disposal of operational waste.

Like-for-like landfill waste (UK)

Waste (tonnes)

37

0

(100%)

Last year

This year

% change

As our new supplier can support us in maximising diversion from 
landfill, we expect to achieve zero operational waste to landfill from 
next year in the UK with options for other territories under review.

Water conservation and management
Water
Our stores consume low volumes of water, and we strive to minimise 
our consumption wherever possible through the installation of 
efficiency schemes such as flow rate restrictors, aerators, and push 
button taps. 

Like-for-like usage (UK)

Last year

This year % change

Water (cubic meters)

41,570

31,857

(23.4)%

Last year’s usage included volumes associated with a significant leak 
of c.6,429m3. On a two-year basis versus 2020/21, usage has reduced 
by approximately 11% which better reflects efficiency initiatives and 
a return to more ‘normal’ patterns of water usage post pandemic.

Proactive maintenance and reactive responses also mean that the 
likelihood and impact of events such as leaks, and associated waste 
are mitigated wherever possible. 

Across many of our UK stores, we partner with Refill, a campaign to 
promote the use of reusable bottles and containers for drinking water. 
As a result, Safestore has helped to contribute to saving an estimated 
100 million bottles1 from entering our community waste streams. 

Note:
1 

 100 million single-use bottles are estimated to have been saved from entering our waste 
stream because of the campaign (https://www.refill.org.uk/about/).

New store development – construction waste and recycling
We carefully monitor our new store construction waste and ensure we 
separate waste for recycling where possible.

In the UK, we diverted 100% of our construction waste away from 
landfill at our new store build in Morden. Across Europe, we aim to 
meet the target of 98% within the next 24 months.

Across all our new store developments in the UK and across Europe, 
we are committed to recycling or recovering 100% of all soft and hard 
plastics. We continue to work with our suppliers to minimise plastic 
packaging arriving onsite and to cut its usage over the coming years. 
We aim to remove all such products from our sites by 2030. 

Safestore Holdings plc  |  Annual report and financial statements 2023

67

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
Sustainability continued
Our commitment to sustainability continued

Our environment continued

Sustainable construction and sourcing
Safe, sustainable construction
Safestore is committed to ensuring our buildings are constructed 
responsibly and their ongoing operation has a minimal impact on 
local communities and the environment. This is how we can make 
a meaningful contribution towards achieving SDG 12 (Responsible 
consumption and production) and SDG 13 (Climate action).

•  All our construction teams in the UK and across Europe 
follow sustainable construction principles and, wherever 
practicable, use materials that have recycled content or are from 
sustainable sources.

•  Where feasible, concrete from existing buildings on site is demolished, 

then crushed on site and re-used in the new development.

•  We monitor the waste and energy usage on every site and introduce 

efficiencies identified into future building projects.

•  We design our stores to provide a safe, secure home for our 

customers’ possessions and we build them with consideration 
given to our colleagues, our customers, our communities, our 
investors, and the environment.

•  Over 50% of our new store openings in 2023 were conversions of 

existing buildings.

•  From the start of 2024, all our new store developments will have 

roof-mounted photovoltaic cell systems installed (where structurally/
practically feasible), and electric vehicle charging points will be 
provided in the car park for customer and colleague use. 

•  All new store developments provide bicycle parking for both our 

customers and colleagues.

68

Safestore Holdings plc  |  Annual report and financial statements 2023

Energy Performance Certificates (“EPC”) of new 
buildings and conversions 
Energy Performance Certificates in the UK and their equivalent 
in European countries set out the energy efficiency of a property 
using a traffic light system of A–G, with A being the most efficient. 
Our 2023 target was that 80% of new store developments in the 
UK and across Europe (excluding France, where certification of 
self storage buildings is not conducted) would achieve a minimum 
EPC rating of ‘B’. We are pleased to report all ten relevant new 
developments completed and opened in 2023 achieved this rating, 
exceeding the set target∆. For further details of energy ratings of 2023 
openings including the basis of reporting and independent limited 
assurance, see the Sustainability section of our website.

Note:
∆ 

 Deloitte LLP have provided independent limited assurance in accordance with the 
International Standard for Assurance Engagements 3000 (ISAE 3000) and Assurance 
Engagements on Greenhouse Gas Statements (ISAE 3410) issued by the International 
Auditing and Assurance Standards Board (“IAASB”) over the selected metrics identified 
with a ∆. Deloitte’s full unqualified assurance opinion, which includes details of the 
selected metrics assured, can be found in the Sustainability section of the Group website.

Building Research Establishment Environmental 
Assessment Methodology (“BREEAM”) in the 
UK, Holland and Spain, and Haute Qualité 
Environnementale (“HQE”) in France
BREEAM/HQE certification is a local planning requirement for some 
of our new stores in the UK and across Europe. The methodology 
assesses the impact and opportunity for enhancing the environmental 
aspects of design and construction.

The certification includes a review of new store energy, sustainable 
building materials, water efficiency, waste recycling and ecology. 
The review also includes social aspects of the building life, including 
resource management, health, wellbeing, modes of transport and 
pollution reduction.

Regardless of whether a site is BREEAM certified, we strive to build 
to a minimum standard of BREEAM ‘Very Good’ on all our new store 
developments across the UK and Holland.

During 2023, both our Morden and Ellesmere Port stores achieved a 
BREEAM ‘Very Good’ rating. 

Safestore construction standards
We have a long-standing commitment to providing both a long term 
sustainable investment and a pleasant and safe environment for our 
customers and colleagues. 

Construction material: recycled content
Typically, the construction of one of our stores may include the following:

Building material

% of build cost

% recycled content

Steel (main frame)

Concrete

4%–5% 

3%–4%

Minimum 56%

29%–37%

Cladding (walls and roof)

7%–9%

50% but Kingspan targets 
improvement using 
recycled bottles by 2030

Our stores are built or converted to achieve similarly high standards; 
however, the configuration of an individual store may vary.

Particle board (FSC 
certified) (mezzanine floors)

2%

85%

Safestore commitments from 2023/24 onwards are:

Brick and block walls

3%–5%

9%–55%

Glazing

2%

Glass 25%, 

Safestore commitment

Applicability

aluminium frames 60%

Best practice – internal/
external expectation

BREEAM/HQE 

Equivalent to  
‘Very Good’

BREEAM/HQE

Very Good

Sustainable 
drainage systems

Solar photovoltaic

Included

Roof-mounted  
photovoltaic

Across all new 
build stores

Where part of 
local planning 

Across all new 
build stores

PV cell systems 
on all new 
own build 
developments

Considerate Constructors 
Scheme (UK only)

Score 40 or higher

All new stores

Ecology

Energy

Security

Energy Performance 
Certificate (or equivalent)

Protect existing and  
improve biodiversity

Across all new 
build stores

Efficient LED 
lighting with built-in 
motion sensors

Across all existing 
and new stores

Operate safe and  
secure facility

Across all existing 
and new stores

Rated B or higher

All new stores

Hardcore (piling mat)

1%

100%

Considerate Constructors Scheme 
(“CCS”) (UK only)
In the UK, construction sites, companies, and suppliers voluntarily 
register with the CCS and agree to abide by the Code of Considerate 
Practice, which is designed to encourage best practice beyond 
statutory requirements.

The scheme’s remit is any area of construction activity that may have 
a direct or indirect impact on the image of the industry. The main 
areas of concern fall into three categories: the public, the workforce, 
and the environment.

We register all new UK-built store developments with the CCS setting 
a target score of 40 points for both the shell construction and fitting 
out of the facility with our construction management partners.

Our new store in Morden scored an average of 42 out of 45 over 
the course of its two visits, putting it in the top bracket of scoring. 
The inspector highlighted all areas of the inspections as ‘Excellent’, 
which highlights the exceptional effort and commitment that our 
construction team makes in raising the standards of our new 
store developments. 

Construction health and safety
Our health and safety record is excellent. Across all markets, we aim 
to exceed minimum standards. Safestore has a robust health and 
safety policy, and we have very low incident levels compared with 
our peers. During 2023, the number of reportable incidents on our 
construction sites was zero. 

Consultation process
As part of any local planning process, we consult widely amongst the 
community and those most likely to be affected by any development.

Safestore Holdings plc  |  Annual report and financial statements 2023

69

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Mandatory greenhouse gas (“GHG”) emissions reporting (wholly owned stores only)

This report was undertaken in accordance with the mandatory 
greenhouse gas (“GHG”) emissions reporting requirements outlined 
under the Companies Act 2006 (Strategic Report and Directors’ Report) 
Regulations 2013 (the “2013 Regulations”) and the Companies 
(Directors’ Report) and Limited Liability Partnerships (Energy and 
Carbon Report) Regulations 2018 (the “2018 Regulations”). This requires 
Safestore Holdings plc (“Safestore”) to produce a Streamlined Energy 
and Carbon Report as per Environmental Reporting Guidelines 
(March 2019). This report contains our GHG disclosure for the 
2022/23 reporting period.

We have 132 stores in the UK, 29 stores in France, 11 stores in the 
Netherlands, 6 stores in Belgium and 10 stores in Spain. During the 
2022/23 reporting period we opened stores in Morden and Wigan 
(UK). We also opened 6 stores located across Spain.

This report contains the following environmental data for all our 
stores which were operational at the beginning of the financial year: 
GHG emissions, electricity consumption, electricity transmission and 
distribution, gas consumption, water consumption, waste generation 
and business travel.

Methodology
Scope of analysis and data collection
Over 2022/23 we have collected primary data for all of our stores, 
including: building size (sq ft), electricity consumption (MWh), 
electricity transmission and distribution (“T&D”) (MWh losses), gas 
consumption (MWh), water consumption (m3), waste generation 
(tonnes by waste disposal method) and business travel (mileage). 
We do not have any refrigerant leakage to report for any of our stores 
in the UK, France, Spain, the Netherlands or Belgium. All primary data 
used within this report is from 1 September 2022 to 31 August 2023, 
covering the same reporting period as last year. Where electricity, gas 
or water consumption data is not available or incomplete, we have 
estimated consumption based on a combination of pro-rata methods 
as per Environmental reporting guidelines 2019 including:

•  pro-rata extrapolation from known reliable data;

•  average consumption per sq ft of lettable area of the stores where 

we have reliable data; and

•  direct comparison using a corresponding period.

KPI selection and calculation
For the purposes of this report stationary energy use (electricity 
and gas consumption), water consumption, waste generation, and 
business travel have been selected as the most appropriate key 
performance indicators (“KPIs”) for the Group. To ensure consistency 
in our reporting, particularly where there are differences between the 
UK, France, Spain, the Netherlands, and Belgium, we are reporting all 
GHG emissions in units of tonnes of CO2e.

70

Safestore Holdings plc  |  Annual report and financial statements 2023

We have used the 2023 GHG conversion factors published annually 
by the Department for Environment Food & Rural Affairs (“DEFRA”) 
and Department for Energy Security & Net Zero formerly known as 
Business, Energy, and Industrial Strategy (“BEIS”) with the exception 
of the French, Spanish, Dutch and Belgian CO2e conversion factors 
associated with electricity consumption and T&D, which are no longer 
published by BEIS. These were sourced from the International Energy 
Agency (“IEA”) and Carbon Footprint country specific grid electricity 
factors both for Location-based and Market-based emission factors.

GHG emissions scope
The Greenhouse Gas Protocol (the “GHG Protocol”) differentiates 
between direct and indirect emissions using a classification system 
across three different scopes:

•  Scope 1 emissions: includes direct emissions from sources which 
Safestore owns or controls. This includes direct emissions from fuel 
combustion and industrial processes.

•  Scope 2 emissions: covers indirect emissions relating solely to the 
generation of purchased electricity that is consumed by the owned 
or controlled equipment or operations of Safestore.

•  Scope 3 emissions: covers other indirect emissions including third 

party-provided business travel.

GHG emissions – scopes included in this report
•  Scope 1 emissions: we are reporting our gas consumption and 

business mileage.

•  Scope 2 emissions: we are reporting our electricity consumption.

•  Scope 3 emissions: we are reporting our electricity transmission 
and distribution, waste generation and water consumption and 
business travel via train and plane. and business travel via train 
and plane.

For more details on our basis of reporting for energy and carbon 
please refer to the Safestore basis of reporting document as published 
on the Sustainability section of our website.

Group environmental performance
We recognise the importance of taking a proactive, strategic approach 
to environmental management and we aim to ensure that good 
environmental practices are applied throughout our stores, and that 
those working for or on behalf of Safestore are aware of the need to 
act responsibly and sustainably. Our most significant environmental 
impacts arise from the construction of new stores and the operational 
energy consumption of our existing stores.

Safestore is committed to the protection of the environment, the 
prevention of pollution, and continually improving its environmental 
performance. We will comply with all relevant legislation and strive 
to exceed legal requirements where possible in order to avoid or 
minimise any potential environmental impacts.

The following table displays our total Group performance for electricity, gas and water consumption, waste generation (recycling, landfill, Energy 
from Waste), and business travel against the previous years.

Breakdown of consumption by source (2018-2023)

Emissions source

Natural gas

Electricity

Purchased water

Recycling

Landfill

Energy from Waste

Business travel (Scope 1)*

Business travel (Scope 3)** 
rail, air, employee vehicle

Units

MWh

MWh
m3
tonnes

tonnes

tonnes

miles

2018/19

(Sep–Aug)

 4,136 

 15,372 

 55,113 

 586 

 44 

 1,320 

2019/20

(Sep–Aug)

 3,572 

 14,435 

 43,372 

 1,448 

 58 

 1,124 

2020/21

(Sep–Aug)

 3,686

 13,506 

 47,503 

 1,487 

 57 

 831 

2021/22

2021/22

(Sep–Aug)

(restated) 

2022/23

(Sep–Aug)

 2,742

 14,755

 53,024

 1,517 

 43

 696

2,742 

14,755

53,024 

277 * 

37*

696 

2,152 

14,708 

52,774 

233

0 

599 

 396,088 

 346,076 

 421,829

 469,324

608,381 **

740,770

miles

Not reported

Not reported

Not reported

Not reported

423,570 ***

463,757

Note:
* 

2022/23 and 2021/22 (restated) excludes landfill and recycling waste tonnage from Europe – UK operational waste only.

**  

 2022/23 and 2021/22 (restated) includes mileage in company-owned or operated vehicles throughout the Group. 2020/21 and earlier years includes mileage in company-owned or 
operated vehicles in the UK only.

***   Includes business mileage in employee-owned and private hire vehicles in the UK, and via rail and air transport across the Group.

Breakdown of associated GHG emissions by source (2022/23)

0.5% 0.5% 7.6% 10.4% 81.0%

Purchased water

Waste

Business travel

Natural gas

Electricity

Group environmental performance – analysis
We have analysed the year-on-year change in our performance and provided commentary on our Group environmental performance, as below:

Gas performance
We are continually seeking opportunities to reduce energy consumption to the lowest practicable levels appropriate with the operational needs of the business 
and to satisfy the needs of our customers. We are phasing out the use of gas in our stores wherever possible and have removed it from five additional sites 
during this period, but some of our stores still consume low volumes of gas for heating in reception and office locations. At the design and construction stage 
we seek opportunities to design efficient low consuming working environments and are ensuring that all new stores are built and rely just on electricity.

Gas performance
Year ended 31 August

Gas use

Scope 1 emissions

2017/18

2018/19

2019/20

2020/21

2021/22

2022/23 % change

MWh
tCO2e

4,358.3 

4,136.2 

3,572.0

3,685.5

2,742.0

2,152.0

801.8 

760.4 

656.8

675.0

500.5

393.7

(21.5%)

(21.3%)

Total gas consumption across all our stores was 2,152 MWh, which is a 21.5% decrease compared with the previous financial year. This 
decrease is largely a result of the removal of gas appliance from a further five stores and the full year benefit of stores electrified in FY2022.

Electricity performance
We are continuing to identify opportunities to reduce electricity consumption across our stores. 

Recognising that our electricity consumption is predominantly derived from our lighting requirements we have continued a portfolio wide LED 
lighting upgrade programme, across all UK stores.

Electricity performance
Year ended 31 August

Electricity use

Scope 2 emissions (LB)

Scope 2 emissions (MB)

Scope 3 emissions

Note:
(LB) – Location Based (MB) – Market Based

2017/18

2018/19

2019/20

2020/21

2021/22

2022/23 % change

MWh
tCO2e
tCO2e
tCO2e

17,416.0

4,376.7

15,373.0 

14,435.0 

13,506.0

14,755.0

14,708.0

3,527.0 

3,022.0

2,555.0 

2,620.0

2,803.0 

(0.3%)

7.0%

Not reported  Not reported 

371.4 

299.0 

171.0

261.0

153.0 

228.0 

178.0 

237.0

47.0 * 

(73.8%)

260.0

9.8%

Total electricity consumption across all Group stores was 14,708 MWh which is a 0.3% decrease in consumption compared to the previous year.

Safestore Holdings plc  |  Annual report and financial statements 2023

71

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
Sustainability continued
Our commitment to sustainability continued

Mandatory greenhouse gas (“GHG”) emissions reporting (wholly owned stores only) continued
Electricity performance contined
This saving demonstrates the continued positive impact that lighting installation has had on reducing our consumption. In addition, this 
demonstrates that we have been able to decrease our overall electricity use whilst adding new stores and converting stores from gas space and 
water heating appliances to high efficiency electric alternatives. Scope 2 location-based emissions increased by 7.0% compared to the previous 
year due to the impact of a higher conversion factor for UK electricity generation and the full year inclusion of the Netherlands store portfolio 
whose electricity consumption is converted at high conversion factors relative to other Group markets. Scope 2 market-based emissions 
reduced by 73.8% compared to the previous year because our France stores switched to a 100% certified renewable supply agreement. 

Water performance
Our stores consume very low volumes of water, and we strive to minimise our consumption of water wherever possible through the installation of 
efficiency schemes. 

Water performance
Year ended 31 August

Water use

Scope 3 emissions

2017/18

2018/19

2019/20

2020/21

m3
tCO2e

61,655 

64.9 

55,113 

58.0 

43,372 

45.6 

47,503 

20.0

2021/22

53,024

22.0

2022/23

% change

52,774

19.95

(0.5%)

(10.6%)

Between September 2022 and August 2023 the total water consumption across all our stores was 52,774 m3, which is a decrease of 0.5%. 
compared to the previous financial year.

Waste performance
We produce a relatively small amount of operational waste, and we are seeking opportunities to further reduce or avoid the use of natural 
resources and minimise waste production by promoting recycling where possible. We continue to improve our waste segregation at our stores 
and are actively enhancing our recycling facilities to divert waste from landfill.

This year we report the waste generated from operations in the UK only. Waste from the European markets is excluded due to the difficulty of 
separating operational waste from the majority of the waste volume which is customer generated. The prior year has been restated on this same 
UK-only basis. Data for 2020/21 and earlier years contains a mix of both operational and customer waste in the UK and France, and is therefore 
not comparable with the past two years. 

Waste performance
Year ended 31 August

2017/18

2018/19

2019/20

2020/21

2021/22

2021/22
(restated)

2022/23

% change

Waste – recycling

tonnes

1,211 

586 

1,448 

1,488 

1,517

277*

233

(15.9%)

Waste – Energy 
from Waste

Waste – landfill

Scope 3 emissions

tonnes

tonnes
tCO2e

730

57 

47.2 

1,321 

44.2

45.1 

1,124 

57.7 

81.2 

831 

56.5

90.0 

696

46.0

68.0

696

37.0 *

38.0*

599

0

17.7

(14.0%)

(100%)

(53.4%)

Note:
* 

2022/23 and 2021/22 (restated) excludes recycling and landfill waste tonnage from Europe – UK operational waste only.

In the last twelve months to August 2022, a total of 832 tonnes of waste has been generated in the UK (Recycling, Energy from Waste and 
Landfill) which is a decrease of 16% compared with the previous year. We continue to work on a Waste Efficiency Programme across our 
portfolio to ensure that we have the correct facilities on site to enable our stores to minimise landfill waste and ensure that waste will be recycled 
where possible. 

Business travel performance
We report on our business travel, which historically was exclusively mileage in company vehicles in the UK (Scope 1). This year we also report business 
mileage in company vehicles in France (Scope 1) and mileage in employee-owned vehicles in the UK (Scope 3) as well as travel by air and rail in all 
countries (Scope 3). The figures for 2021/22 have been restated to ensure comparability. 

Business travel performance
Year ended 31 August

2018/19

2019/20

2020/21

2021/22 

2021/22
(restated) 

2022/23

% change

Business travel*

miles

396,088 

346,076 

421,829 

469,324

608,381*

Business travel (Scope 1) MWh

440.7 

395.4 

484.3 

518.0

658.0*

Business travel 
(Scope 3)**

Scope 1 emissions*

Business travel (PHEV/
EV) Scope 2 emissions

Business travel 
Scope 3** emissions

MWh
tCO2e

N/A

108.8 

N/A

96.4 

N/A

117.7

N/A

124.0

308.0**

159.0*

tCO2e Not reported Not reported Not reported Not reported  Not reported 

tCO2e Not reported Not reported Not reported Not reported 

107.9**

740,770

721.0

311

170.0

6

122

21.8%

9.5%

0.9%

6.8%

13.2%

Notes:
* 

 For 2022/23 and 2021/22 (restated) this includes mileage in company-owned or operated vehicles throughout the Group and mileage in employee-owned vehicles in the UK. For 2020/21 
this includes mileage in company-owned or operated vehicles in the UK only. 

** 

 Scope 3 Business travel emissions includes emissions associated with business mileage in employee-owned and private hire vehicle emissions in the UK, and emissions associated with 
rail and air travel across the Group.

72

Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
In our business we travelled 740,770 miles in vehicles in the twelve months to 31 August 2023, resulting in a 21.8% increase compared with the 
previous year. This reflects increased a return to pre-pandemic levels of business activity as well as the travel associated with a growing portfolio 
of stores in operation or development. We also saw an increase in emissions associated with air and rail travel due to travel associated with the 
expanded Group portfolio in Spain, Belgium, and the Netherlands versus last year. 

Group GHG performance (mandatory GHG reporting)
We have used the Environmental Reporting Guidelines: Including streamlined energy and carbon reporting guidance1 and Greenhouse Gas 
Protocol2 methodology for compiling this GHG data and, for UK energy consumption and emissions, included the following material GHGs: CO2, 
N2O and CH4. In accordance with the BEIS reporting guidelines and data3 conversion factors for Greenhouse Gas emissions, the equivalent 
reports on our France, Spain, Netherlands, and Belgium properties used the CO2e factors provided by Carbon footprint4 emission factors 
September 2023 edition for Grid Electricity both for Location based and Residual Fuel mix for Market based and Transportation and Distribution 
losses (T&D Losses). The business travel miles reported includes company owned or operated vehicles throughout the Group and mileage in 
employee-owned vehicles in the UK. We used the following GHG emission conversion factors:

Notes:
1  https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/850130/Env-reporting-guidance_inc_SECR_31March.pdf

2  https://ghgprotocol.org/

3  https://www.gov.uk/government/publications/greenhouse-gas-reporting-conversion-factors-2023

4  Source: Carbon Footprint September 2023 Emission Factors (https://www.carbonfootprint.com/international_electricity_factors.html)

UK government GHG emission conversion factors for company reporting 
Standard set for 2023 (this set covers the greatest proportion of the current GHG reporting year)
Source: BEIS 2023/Carbon Footprint Sep 23

Scope

Emissions source

1

1

1

1

2

2

2

2

2

2

2

2

2

2

2

2

3

3

3

3

3

3

3

3

3

3

3

3

3

Natural gas (gross CV)

Business travel (petrol)

Business travel (diesel)

Business travel (plug-in hybrid)

UK electricity grid supply
France electricity grid supply (LB)
Spain electricity grid supply (LB)
Belgium electricity grid supply (LB)
The Netherlands electricity grid supply (LB)
UK electricity grid supply (MB)
France electricity grid supply (MB)
Spain electricity grid supply (MB)
Belgium electricity grid supply (MB)
The Netherlands electricity grid supply (MB)
Business travel (plug-in hybrid)

Business travel (fully electric vehicle)

UK electricity transmission and distribution
France electricity transmission and distribution
Spain electricity transmission and distribution
Belgium electricity transmission and distribution
The Netherlands electricity transmission and distribution
Water supply

Water treatment

Commercial waste – recycling

Commercial waste – Energy from Waste

Commercial waste – landfill

Business travel plane (domestic flights) 

Business travel train (national rail)

Business travel employee/hire (average diesel)

Unit

kWh

miles

miles

miles

kWh

kWh

kWh

kWh

kWh

kWh

kWh 

kWh 

kWh 

kWh

miles

miles

kWh

kWh

kWh

kWh

kWh
m3
m3
tonnes

tonnes

tonnes

Pass-km

Pass-km

miles

Conversion factors

0.18293

0.26379

0.27332

0.10601

0.20707

0.05357

0.16372

0.12177

0.29634

0.00000

0.05852

0.00000

0.14427

0.43897

0.04152

0.08116

0.01792

0.00850

0.01337

0.01705

0.04455

0.17700

0.20100

21.28081

21.28081

520.3347

0.272577

0.035463

0.273316

Note:
The conversion factors for electricity (both location based and market based) emission factors were sourced from Carbon Footprint country specific electricity grid GHG Emission Factors, 
residual mixes and production mix conversion factor. (Note: Defra/BEIS no longer provides overseas electricity generation conversion factors). 

Safestore Holdings plc  |  Annual report and financial statements 2023

73

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Mandatory greenhouse gas (“GHG”) emissions reporting (wholly owned stores only) continued
Streamlined Energy and Carbon Report (“SECR”) summary
In accordance with the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013 (“the 2013 Regulations”) and the 
Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018 (”the 2018 Regulations”) 
we have reported our Streamlined Energy and Carbon Report disclosure for the previous year 2021/22 and the current year 2022/23.

UK – GHG emissions (tCO2e)

Units

Scope 1

Scope 2 (LB)

Scope 2 (MB)

Scope 3
Total GHG CO2e (LB)
Total GHG CO2e (MB)
GHG CO2e intensity (LB)
GHG CO2e intensity (LB)
GHG CO2e intensity (MB)
GHG CO2e intensity (MB)

tonnes CO2e (UK)
tonnes CO2e (UK)
tonnes CO2e (UK)
tonnes CO2e (UK)
total tonnes CO2e (UK)
total tonnes CO2e (UK)
tonnes CO2e/ floor space (UK - thousand sq ft)
tonnes CO2e / floor space (UK - thousand sq m)
tonnes CO2e/ floor space (UK - thousand sq ft)
tonnes CO2e / floor space (UK - thousand sq m)

2021/22 

2021/22
(restated) 

2022/23 

557

2,415

0

279.8

3,252

837

0.38

4.08

0.10

1.05

557

2,415

0

384 *

3,357

941

0.39

4.22

0.11

1.18

473

2,504 

 0 

371 

3,348 

844 

0.39

4.15

0.10

1.05

Note:
* 

2022/23 and 2021/22 Scope 3 figures includes emissions from business travel via public transport (rail, air) and emissions associated with business mileage in employee-owned vehicles. 

Europe – GHG emissions (tCO2e)

Units

2020/21

2021/22 
(restated) *

2022/23

Scope 1

Scope 2 (LB)

Scope 2 (MB)

Scope 3
Total GHG CO2e (LB)
Total GHG CO2e (MB)
GHG CO2e intensity (LB)
GHG CO2e intensity (LB)
GHG CO2e intensity (MB)
GHG CO2e intensity (MB)

tonnes CO2e (Europe)
tonnes CO2e (Europe)
tonnes CO2e (Europe)
tonnes CO2e (Europe)
total tonnes CO2e (Europe)
total tonnes CO2e (Europe)
tonnes CO2e/floor space (Europe - thousand sq ft)
tonnes CO2e/floor space (Europe - thousand sq m)
tonnes CO2e/floor space (Europe - thousand sq ft)
tonnes CO2e/floor space (Europe - thousand sq m)

68

205

178

48

320

293

0.10

1.08

0.09

0.99

103*

205

178

21**

328

301

0.10

1.08

0.11

0.99

91

299

47

46

439

187

0.13

1.36

0.05

0.58

Notes:
* 

2022/23 and 2021/22 include emissions associated with business mileage in company-owned or operated vehicles in France within Scope 1.

**  2022/23 and 2021/22 Scope 3 figures excludes emissions associated with waste in European countries and includes emissions from business travel via public transport (rail, air).

UK – underlying energy use (MWh)

Scope 1

Scope 2 

Total Scope 1 and 2
MWh intensity

MWh intensity

Units

MWh (UK)

MWh (UK)

MWh (UK)
MWh/floor space (UK – thousand sq ft)

MWh/floor space (UK – thousand sq m)

Europe – underlying energy use (MWh)

Units

Scope 1

Scope 2 

Total Scope 1 and 2
MWh intensity

MWh intensity

MWh (Europe)

MWh (Europe)

MWh (Europe)
MWh/floor space (Europe - thousand sq ft)

MWh/floor space (Europe - thousand sq m)

2020/21

341

2,266

2,606

0.82

8.80

Note:
* 

Scope 1 restated to include energy associated with business mileage in company-owned or operated vehicles for France. 

2021/22

2,918

12,490

15,408

1.80

19.34

2021/22
(restated) 

482 *

2,266

2,747

0.84

9.06

2022/23

2,470

12,093

14,563

1.68

18.05

2022/23 

404

2,615

3,019

0.87

9.33

74

Safestore Holdings plc  |  Annual report and financial statements 2023

GHG emissions

Units

2018/19

2019/20

2020/21

2021/22 

2022/23

%change

Scope 1 

Scope 2 (LB)

Scope 2 (MB)

Scope 3 
Total GHG CO2e (LB)

Total GHG CO2e (MB)

GHG CO2e intensity 

GHG CO2e intensity 

GHG CO2e intensity 
(MB)
GHG CO2e intensity 
(MB)

tonnes CO2e (UK, Europe)
tonnes CO2e (UK, Europe)
tonnes CO2e (UK, Europe)
tonnes CO2e (UK, Europe)
total tonnes CO2e (UK, 
Europe)
total tonnes CO2e (UK, 
Europe)
tonnes CO2e/floor space 
(thousand sq ft)
tonnes CO2e/floor space 
(thousand sq m)
tonnes CO2e/ floor space 
(thousand sq ft)
tonnes CO2e/ floor space 
(thousand sq m)

Energy consumed

Units

Scope 1

Scope 2 

MWh (UK, Europe)

MWh (UK, Europe)

Total Scope 1 and 2

total MWh (UK, Europe)

MWh intensity

MWh intensity

MWh/floor space (thousand sq ft)

MWh/floor space (thousand sq m)

869 

3,527 

n/a

402 

753 

3,022 

171 

396 

4,798 

4,171

793

2,555

153

324

3,671

625

2,620

178

327

3,572

2021/22
(restated) 

660*

2,620

178

405**

564

2,803

47

420

3,685

3,787

(14.5%)

7.0%

(73.8%)

3.7%

2.8%

n/a

1,320 

1,269

1,130

1,243

1,030

(17.1%)

0.50

6.60

0.40

4.90

0.35

3.73

0.12

1.29

0.30

3.27

0.10

1.03

2021/22

3,260

14,755

18,015

1.53

16.48

0.31

0.31

(0.1%)

3.35

3.35

(0.1%)

0.11

0.09

(19.4%)

1.13

0.91∆

(19.4%)

2021/22
(restated)

3,400 *

14,755

18,156

1.53

16.52

2022/23

% change

2,874

14,708

17,582

1.44

15.55

(15.5%)

(0.3%)

(3.2%)

(5.8%)

(5.8%)

Notes:
* 

Scope 1 restated to include business mileage in company-owned or operated vehicles in France. 

** 

∆ 

 Scope 3 business travel via rail and air included for all countries under overall Scope 3 emissions; business mileage in employee-owned vehicles included for the UK. Emission associated 
with waste from European countries excluded.

 Deloitte LLP have provided independent limited assurance in accordance with the International Standard for Assurance Engagements 3000 (ISAE 3000) and Assurance Engagements 
on Greenhouse Gas Statements (ISAE 3410) issued by the International Auditing and Assurance Standards Board (“IAASB”) over the selected metrics identified with a ∆. Deloitte’s full 
unqualified assurance opinion, which includes details of the selected metrics assured, can be found in the Sustainability section of the Group website.

Energy efficiency narrative
Through a range of energy efficiency initiatives and a switch to 100% renewable electricity we have reduced our absolute energy use, 
with absolute market-based carbon emissions 17% lower than the previous year despite growth in Group floor space.

In our UK wholly owned stores, 100% of our electricity is from renewable energy sources. We have seen a further 4.4% reduction in usage in UK 
like-for-like electricity consumption despite replacing some gas heating appliances with electric alternatives in some stores. This is due in large 
part to the continued rollout of efficient LED lighting with built in motion sensors across all existing and new stores including customer units as 
they become vacant. We also have the added provision of self-generation, reducing our usage at some sites in addition to the benefits of voltage 
optimisation at our largest location, Battersea Park.

This year we have also continued our programme of replacement of gas boilers across our estate with more efficient alternative heating sources. 
During this financial year we replaced gas appliances in five locations with electric heat pump alternatives, further upgrades are scheduled over 
the coming years.

Procurement of renewable energy
We are actively pursuing renewable energy within our purchasing decisions. 100% of our UK electricity consumption in our wholly owned stores 
is purchased from Ofgem accredited renewable sources with associated renewable energy certificates. The energy sources that we use include 
onshore wind farms and solar fields. Our objective here is to help meet our sustainability goals and to reduce our market-based GHG emissions. 

Group GHG performance (mandatory GHG reporting) analysis
Total location-based GHG emissions for Scope 1, Scope 2, and Scope 3 for the twelve-month period to 31 August 2023 have increased by 
2.8% to 3,787 tonnes CO2e. Whilst underlying energy use has declined compared to the prior year, the impact of a higher conversion factor for 
UK electricity generation and the full year inclusion of Netherlands store portfolio whose electricity is converted at a relatively high conversion 
factor has had the effect of increasing location-based emissions overall. However, the Group is primarily focused on reducing its market-based 
emissions on its journey to operational net zero by 2035 and has continued to seek certified renewable electricity supply arrangements to this 
end. Market-based emissions have reduced by 17% (or by 213 tonnes CO2e) compared to the previous year to 1,023 tonnes of CO2e despite 
growth of the Group portfolio. This is due to a combination of initiatives delivered during the year including removal of gas appliances in a number 
of UK stores, electricity efficiency via lighting improvements and voltage optimisation, and switching to supply of 100% certified renewable 
electricity in France. 

Safestore Holdings plc  |  Annual report and financial statements 2023

75

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSustainability continued
Our commitment to sustainability continued

Mandatory greenhouse gas (“GHG”) emissions reporting (wholly owned stores only) continued
Group GHG performance (mandatory GHG reporting) analysis continued
Breakdown of emissions scopes 2022/23
Our overall floor space has increased from 11,763,815 sq ft (2021/22) to 12,167,970 sq ft (2022/23).

Our market-based GHG emissions CO2e intensity has decreased from 1.13 tonnes CO2e per 1,000 sq m in 2021/22 (restated) to 0.91 tonnes 
CO2e per 1,000 sq m in 2022/23, which is a decrease of 19.4%.

Location-Based 

15%

74%

11%

Scope 1

Scope 2

Scope 3

Market-Based 

55%

5%

41%

Scope 1

Scope 2

Scope 3

76

Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
Our GHG emissions and intensity since 2015/2016 

  Location-based (Tonnes CO2e/1,000m2) 

  Market-based (Tonnes CO2e/1,000m2) 

  Group floor area (M sq. m)

10,000

)
s
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n
n
o
T

(

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2
O
C

l

a
n
o
i
t
a
r
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a
t
o
T

8,000

6,000

4,000

2,000

0%

7,911

7,864

5,836

4,798

4,171

3,671

3,685

3,787

1,320

1,269

1,243

1.20

1.00

0.80

0.60

0.40

1,030

0.20

0.0

)

m

.

q
s
M

(

a
e
r
a

r
o
o
fl

l

a
t
o
t
p
u
o
r
G

2015/16

2016/17

2017/18

2018/19

2019/20

2020/21

Market-based emissions intensity (Tonnes CO2e/1,000 m2)

1.36

1.29

2021/22 
(restated)
1.13

2022/23

0.91

Sustainable Energy First (formerly “BiU”) has collated the data set covering Scope 1–3 emissions for the period 1 September 2022 to 31 August 2023. 
Sustainable Energy First has direct visibility of the raw data used to calculate ~94% of the total global Scope 1–3 emissions and as such can 
provide confirmation on the completeness and accuracy of these emissions as well as around the emissions factors applied, their relevance and 
source; reference to these has been provided within this report. Where estimations have been made, these have been noted within this report 
and efforts continue to be made to improve the quality of the data used within our annual energy and emissions report.

Safestore Holdings plc  |  Annual report and financial statements 2023

77

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
Corporate governance

Introduction to corporate governance

“The Board is committed to high standards 
of corporate governance and decisions are 
based on what the Board believes is likely 
to be for the benefit of all stakeholders by 
promoting and maintaining the long term 
success of the Company and its reputation.”

Dear shareholder
On behalf of the Board, I am pleased to introduce the Company’s 
corporate governance report for the year ended 31 October 2023. 
The Board is committed to high standards of corporate governance 
and decisions are based on what the Board believes is likely to be for 
the benefit of all stakeholders by promoting and maintaining the long 
term success of the Company and its reputation. This review and the 
reports of the Nomination, Audit and Remuneration Committees that 
follow summarise the key matters considered by the Board during 
the year and how it discharges its responsibilities. 

Company purpose, values, strategy and culture
Safestore’s purpose is to add stakeholder value by developing 
profitable and sustainable spaces that allow individuals, businesses, 
and local communities to thrive. This is achieved through the delivery 
of our strategy, supported by an effective framework of governance 
and risk management and by our culture and values. 

Safestore has an open and supportive culture. Our colleague and 
stakeholder engagement has been fundamental to our success and 
is integral to and aligned with our values and corporate culture. 
Our colleague and stakeholder engagement arrangements are set 
out on pages 32 to 34 and in the Sustainability report. Our successful 
performance is only possible due to the hard work and commitment 
of our colleagues, who continue to be engaged with our strategy, 
and aligned with our values and our culture. Our high level of 
colleague engagement was evidenced by Safestore being awarded 
the prestigious Investors in People (“IIP”) Platinum accreditation and 
making the final top ten shortlist for the Platinum Employer of the Year 
(250+) category in the IIP Awards 2021. This award is explained more 
fully on page 48.

The Board is satisfied that our culture is aligned with the Company’s 
purpose, values and strategy. Our values are summarised on page 53 
and our strategy is explained on pages 8 to 19.

Board priorities
As you would expect in 2023, the Board has focused on delivering its 
strategic priorities, investing in its store portfolio and its people, and 
refinancing its Revolving Credit Facilities. The Board has continued to 
enhance its oversight of environmental risks, employee welfare and 
governance. The Board is committed to implementing the relevant 
recommendations of the Task Force on Climate-related Financial 
Disclosures (“TCFD”) and reports against its framework. We have 
made climate-related financial disclosures consistent with the TCFD 
recommendations and further details are set out on pages 43 and 
59 to 64.

A top priority in 2024 will be the search for a new Chief Financial 
Officer and Executive Director, following the announcement in 
September 2023 that Andy Jones will be retiring as CFO. The search 
and selection process to appoint Andy’s successor remains ongoing.

Board membership
The Company announced in April 2023 that Ian Krieger had 
advised the Board that he would not be seeking re-election as a 
Non-Executive Director at the Company’s Annual General Meeting, to 
be held in March 2024. Ian will therefore be retiring as a Non-Executive 
Director, as the Chair of the Audit Committee and as the Senior 
Independent Director following the conclusion of the Company’s 2024 
Annual General Meeting. 

Following ten years as a Non-Executive Director and over nine and 
eight years as Chair of the Audit Committee and Senior Independent 
Director respectively, Ian has made an exceptional contribution to the 
Board and its Committees. On behalf of the Board, I would like to thank 
Ian for his invaluable guidance, and we wish him well for the future.

In April 2023, we were also pleased to announce that Jane Bentall 
would become Chair of the Audit Committee upon Ian’s retirement. 
At the time of drafting, the Board had not met the target set out 
in Listing Rule 9.8.6(9)(a)(ii). With Ian set to step down as Senior 
Independent Director at the 2024 Annual General Meeting, we are 
in the final stages of selecting his replacement for the role and except 
to announce our new Senior Independent Director prior to the Annual 
General Meeting on 13 March 2024. I can confirm this will be one 
of our existing female non-executive directors and we will therefore 
meet all of the targets set out in Listing Rule 9.8.6(9)(a). 

Following an extensive search process conducted by search firm 
Teneo, we were pleased to welcome Avis Darzins to the Board on 
1 September 2023 as a Non-Executive Director and as a member 
of the Audit and Remuneration Committees. Avis brings a wealth 
of experience both from an in-house operational career and as a 
consultant, supporting large organisations. Her expertise will be 
highly valuable to Safestore as the business continues to expand.

We continue to appoint only the most appropriate candidates to the 
Board and our recruitment process in selecting and appointing Board 
members is explained in more detail in the Nomination Committee 
report on page 87. 

78

Safestore Holdings plc  |  Annual report and financial statements 2023

Compliance statement
The Company is reporting against the UK Corporate Governance 
Code 2018 (the “Code”). Throughout the year ended 31 October 2023, 
and up to the date of this report, the Company has been in 
compliance with the principles and provisions of the Code. The Code 
is available on the Financial Reporting Council (“FRC”) website at: 
www.frc.org.uk.

2024 Annual General Meeting (“AGM”)
The AGM of the Company will take place at 12 noon on 
Wednesday 13 March 2024 at Brittanic House, Stirling Way, 
Borehamwood, Hertfordshire WD6 2BT. All Directors will attend 
the AGM, which will provide an opportunity for shareholders to hear 
more about our performance during the year and to ask questions of 
the Board. We will again invite shareholders to submit their written 
questions on the business of the 2024 AGM. You will find details of 
how to submit written questions in advance of the meeting on our 
investor website at https://www.safestore.co.uk/corporate and in 
the Notice of the 2024 AGM.

David Hearn
Non-Executive Chairman
16 January 2024

Equality, Diversity and Inclusion
I am delighted that the Board has met its ethnic and gender diversity 
targets; at the date of this report, the Board comprises 44% women 
(FY2022: 38%). However, the pace of change for diversity in the senior 
leadership team is slower than we would like. The Board is keen to 
encourage more women at Safestore, at all levels, and our aim is 
to attract 40% female applicants for every role. In addition, we are 
working hard on attracting, retaining, and supporting women in our 
workforce and we know that there is still an under-representation 
of black, Asian and ethnic minority colleagues in higher paid roles. 
In 2023 the Board adopted a Board Diversity Policy, covering diversity 
targets and the board’s approach to inclusivity. The Board Diversity 
Policy is available on the Company’s website. For more information on 
gender and ethnic diversity across the Group, details of the Company’s 
equality, diversity and inclusion policy and the gender and ethnicity 
balance of senior managers and direct reports, please see page 50.

Board evaluation
Each year, the Board undertakes a formal evaluation of its 
effectiveness. During 2023, an internally facilitated evaluation of 
the Board and its Committees was carried out. The evaluation was 
conducted by the Chairman, and facilitated by the Company Secretary 
using a detailed questionnaire alongside opportunities for additional 
comments, which was completed by each Board member. The results 
arising from the evaluation were discussed by the whole Board. 
Notwithstanding that the report considered that the Board’s 
performance was strong, a number of actions were identified to 
further enhance the Board’s effectiveness, and further details of 
these may be found on pages 83 and 84.

2023 Directors’ Remuneration Policy
Following an extensive shareholder consultation programme 
with most of our major shareholders and investor bodies, the Board 
was delighted to receive 97.4% shareholder support for Safestore’s 
2023 Directors’ Remuneration Policy (the “Policy”), when approved 
by shareholders at the Company’s General Meeting held in July 2023. 
The new Policy has been designed to operate for three years, and 
is summarised on pages 99 to 102. I would like to thank our 
major shareholders on behalf of the Board for their engagement, 
constructive feedback and support.

Safestore Holdings plc  |  Annual report and financial statements 2023

79

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSBoard of Directors 
as at 16 January 2024

David Hearn
Non-Executive Chairman

N  

R

Commenced role
1 January 2020 (appointed to the 
Board and as a member of the 
Remuneration Committee on 
1 December 2019 and appointed 
as Nomination Committee Chair on 
1 January 2020)

Skills and experience 
David Hearn is an experienced chair 
and brings a wealth of international 
board and senior executive experience 
in public companies, having previously 
been CEO of leading consumer goods 
businesses Goodman Fielder in 
Australasia, United Biscuits in Europe 
and Asia, Cordiant plc in the US and 
the UK and also international private 
equity and advisory firm Committed 
Capital. Until recently David was chair 

of The a2 Milk Company, a company 
listed on the New Zealand Stock 
Exchange and dual listed on the 
Australian Stock Exchange.

External appointments
David is chair of Tate & Lyle PLC and a 
director of Lovat Partners, Committed 
Capital and the architectural firm 
Robin Partington & Partners.

Frederic Vecchioli
Chief Executive Officer

Commenced role
September 2013 

Skills and experience
Frederic Vecchioli founded our French 
business in 1998 and has overseen its 
growth to 29 stores in Paris operating 
under the ‘Une Pièce en Plus’ brand. 
He joined the Group as President and 
Head of French Operations following 
the Mentmore acquisition in 2004. 

Andy Jones
Chief Financial Officer

Commenced role
May 2013

Skills and experience
Andy Jones joined the Group in May 
2013 as Chief Financial Officer. Andy’s 
previous role was director of group 
finance at Worldpay Limited, prior to 
which he held the positions of director 
of finance and investor relations at TUI 

Frederic was appointed to the Board 
in March 2011 and became Chief 
Executive Officer of the Group in 
September 2013.

External appointments 
None.

Travel plc, and chief financial officer at 
Virgin Entertainment Group in the US. 
Andy began his career at Ernst & 
Young, where he qualified as a 
chartered accountant in 1992. 
Andy is a graduate of the University 
of Birmingham.

External appointments 
None.

Ian Krieger
Senior Independent Director 

A  

N

R

Commenced role
March 2015 as Senior Independent 
Director. Ian Krieger will retire as a 
Non-Executive Director of the Company 
following the conclusion of the Company’s 
2024 Annual General Meeting.

Skills and experience
Ian Krieger joined the Board in 
October 2013 as a Non-Executive 
Director and was appointed Chair 
of the Audit Committee in April 2014 
and Senior Independent Director 
in March 2015. Ian is a chartered 
accountant and was a senior partner 
and vice-chair at Deloitte until his 
retirement in 2012. Ian brings a wealth 

of recent financial experience to the 
Board as well as his experience as 
senior independent director and audit 
committee chair for two other UK-listed 
companies in the property sector.

External appointments
Ian is a non-executive director of 
Capital & Regional plc and Primary 
Health Properties plc. 

Laure Duhot
Non-Executive Director

R

Commenced role
November 2021 (appointed as Chair of 
the Remuneration Committee in 
June 2022)

Skills and experience
Laure Duhot brings over 30 years of 
senior executive level experience in 
the investment banking and property 
sectors, specialising in alternative 
real estate assets, and has been a 
non-executive director at a number 
of funds and property companies.

Laure started her career in the 
investment banking sector and has 
developed a focus on the property 
sector. She has held senior roles at 
Lehman Brothers, Macquarie Capital 
Partners, Sunrise Senior Living Inc., 
Pradera Limited and Grainger plc, 
and latterly was head of investment 
and capital markets – Europe 
at Lendlease. 

External appointments
Laure is currently a non-executive 
director of Primary Health Properties 
plc and NB Global Monthly Income 
Fund Limited, a premium-listed 
Guernsey registered fund. Laure is 
also a director of Lifestory Group 
Limited and acts as the independent 
member on CBRE-IM’s UK 
investment committee. 

80

Safestore Holdings plc  |  Annual report and financial statements 2023

Gert van de Weerdhof
Non-Executive Director

Commenced role
June 2020

A  

R

N

Skills and experience
During his extensive and varied 
career, Gert van de Weerdhof has 
held a number of senior executive 
positions including as CEO of 
GrandVision Europe BV before 
progressing to become chief retail 
officer for Esprit Holdings Ltd and 
latterly as CEO of RFS Holland 

Holdings BV and its subsidiary 
Wehkamp BV. Gert has been a 
non-executive director, for Wereldhave 
NV, and Accell Group NV, and chair of 
CTAC NV. Gert brings a wealth of 
international expertise to the Board 
having held roles across multi-site 
retail, e-commerce, consumer goods 
and real estate.

External appointments
Gert is currently CEO of Mercy Ships 
and non-executive director of Sligro 
Food Group NV, a company listed 
on Euronext Amsterdam. 

Delphine Mousseau
Non-Executive Director

Commenced role
November 2021

R

Skills and experience
Delphine Mousseau brings over 
25 years of senior executive level 
and consultancy experience in 
e-commerce and customer 
engagement across Europe, 
specialising in retail.

Delphine began her career as a 
project manager at the Boston 
Consulting Group before moving on to 
join Plantes-et-Jardins.com where she 
became head of operations. Between 
2007 and 2011, she was director of 
e-commerce for Europe at Tommy 
Hilfiger and then became an 
independent consultant, primarily for 
the former Primondo Specialty Group 
which was Carlyle owned. 

Latterly Delphine was a VP markets at 
Zalando and a non-executive director 
of Fnac-Darty SA.

External appointments
Based in Germany, Delphine is 
currently non-executive director at 
Aramis Group SAS, listed on Euronext 
Paris, and a member of the Holland 
& Barrett UK board and chair of the 
Refurbed board in Austria.

Jane Bentall
Non-Executive Director

Commenced role
May 2022

A  

R

Skills and experience
Jane Bentall has extensive experience 
and understanding of operating 
multi-site, consumer-led businesses. 
Most recently, Jane was managing 
director of Haven, the UK holiday 
parks chain and largest business 
division of Bourne Leisure. Prior 
to becoming managing director 

Avis Darzins
Non-Executive Director

Commenced role
September 2023

A  

R

Skills and experience
Avis Darzins has over 20 years of 
senior executive level and management 
consulting experience in the retail and 
entertainment and media sectors, 
specialising in customer experience 
strategy and business transformation.

of Haven, she was the group chief 
financial officer for twelve years 
and previously spent six years as 
operations director. In her career she 
has also held senior financial roles 
at the Rank Group.

External appointments
Jane is a director of Oakman Inns plc, 
and a non-executive director of 
The Royal Marsden NHS Foundation 
Trust. Jane is also a director of 

Avis began her career in the retail 
sector covering domestic and 
international B2B and B2C sales and 
buying and category management 
before specialising in large-scale 
change programmes. Before joining 
Sky PLC in 2009 as business 
transformation director, Avis spent 
eight years at Accenture, having been 
promoted to partner in 2004. Avis was 
a non-executive director of Moss Bros 
Group plc, until its sale in 2020. 

Resident Hotels Limited, a 
consultant for Blackstone, and 
a member of Pilotlight.

Jane is an ACA qualified accountant 
and a fellow of the Institute of 
Chartered Accountants.

More recently Avis has established her 
own business consulting company.

External appointments
Avis is a non-executive director for 
Marshalls plc and Grafton Group plc, 
and the senior independent trustee/
director for the children’s charity 
Barnardo’s.

Committee membership

 Chair of Committee

A  Audit Committee

N  Nomination Committee

R  Remuneration Committee

Safestore Holdings plc  |  Annual report and financial statements 2023

81

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSCorporate governance

Our purpose: to add stakeholder value 
by developing profitable and sustainable 
spaces that allow individuals, businesses, 
and local communities to thrive

Leadership 
The role of the Board
The Board is collectively responsible for promoting the long-term 
sustainable success of the Company and its reputation, for the benefit 
of its stakeholders.

The Board is responsible for setting:

•  the Company’s purpose, its values and strategy, and satisfying itself 

that these are aligned with the overall culture of the Group;

•  appropriate performance targets for management and monitoring 

the business’ performance against those targets; and

•  the Group’s risk appetite and satisfying itself that financial controls 

and risk management systems are robust, while ensuring the Group 
is adequately resourced.

The Board also ensures that there is appropriate dialogue with 
shareholders on strategy and remuneration.

The Board is collectively responsible for promoting the long term 
success of the Group for the benefit of the Company’s stakeholders. 
It agrees the overall strategy, direction and culture of the Group and 
has the powers and duties set out in the Companies Act 2006 
(the “Act”) and the Company’s Articles of Association.

The Board delegates certain matters to the Board Committees 
and delegates the day-to-day operation of the business to the 
Executive Directors.

The Board’s activities during the year and how it discharges its 
responsibilities can be found on page 84 and 85. The Group’s 
established strategy has evolved to embed sustainability within its 
purpose. Our strategy is underpinned by our values, as defined on 
pages 4 and 53, our behaviours and our governance structure, which 
shape our culture and remain central to the way we conduct our 
business. The culture of the business is a key part of our success.

The Non-Executive Directors are responsible for providing 
constructive challenge to the Executive Directors, assisting in 
developing proposals on the Group’s strategy and monitoring 
the performance of the Executive Directors against strategic 
and operational objectives.

The Board has delegated certain responsibilities to its Audit, 
Remuneration and Nomination Committees. Each Board Committee 
has defined terms of reference, which can be found online within the 
Governance section of the Company’s website: www.safestore.com. 
The activities of each Board Committee are set out in separate 
sections of this report. The Audit Committee is, in turn, supported by 
the Risk Committee, which is a management committee, chaired by 
the Chief Financial Officer.

The Board also has an established Standing Committee and a 
Disclosure Committee, which are sub-committees of the Board and 
meet as required. The Standing Committee has delegated authority to 
approve routine matters such as matters relating to the operation of 
the Company’s share scheme arrangements, and any other matters, 
which may be expressly delegated to it by the Board from time to 
time. The Disclosure Committee has delegated responsibility for 
overseeing the disclosure of information by the Company to meet its 
obligations under the Market Abuse Regulation.

82

Safestore Holdings plc  |  Annual report and financial statements 2023

All Committees and all Directors have the authority to seek information 
from any Group colleague and to obtain professional external advice 
if they feel necessary.

Implementation of agreed plans, budgets and projects in pursuit of the 
Group’s strategy and the actual operation of the Group’s system of 
internal control and risk management are delegated to the Executive 
Directors, who are supported by an Executive Team. This includes 
implementing Group strategy to optimise the trading performance of 
the existing store portfolio, to monitor financial performance and 
maintain a strong and flexible capital structure, to identify selective 
portfolio and expansion opportunities, to develop our colleagues and 
to implement the Group’s sustainability strategy. Sustainability 
governance is explained more fully on page 46.

The Board and its independence
At the date of this report, the Board consists of nine Directors, 
the Chairman, two Executive Directors and six independent 
Non-Executive Directors, with Ian Krieger appointed as current  
Senior Independent Director until the 2024 Annual General Meeting. 
The Chairman was considered to be independent on appointment. 
The skills and experience of each of the Directors, along with the 
dates they commenced their role, are set out on pages 80 and 81.

Both on an individual and collective basis, the Directors have the 
skills, understanding, experience and expertise necessary to ensure 
the effective leadership of the Group. At least half of the Board, 
excluding the Chair, are independent. The Board monitors the 
independence of its Non-Executive Directors. The Board is aware 
of the other commitments of its Directors and is satisfied that these 
neither conflict with their duties, nor impact their independence or 
time commitment as Non-Executive Directors of the Company. 

The Board is mindful that the Code lists that where non-executive 
directors hold cross-directorships or have significant links with other 
directors through involvement in other companies or bodies, this is 
likely to impair, or could appear to impair, a non-executive director’s 
independence. Accordingly when assessing the independence of 
Laure Duhot and Ian Krieger, it was noted that both Laure and Ian 
serve as independent non-executive directors of Primary Health 
Properties plc (“PHP”), a UK listed company. They are not involved 
in executive duties for PHP and each has a similar obligation to be 
independent for PHP as they do for the Company. The Board 
does not consider that Laure and Ian’s positions as independent 
Non-Executive Directors of the Company are adversely impacted by 
their roles on the board of PHP and is satisfied that, notwithstanding 
these appointments, they are therefore regarded as independent. 
Ian Krieger will be stepping down from the Board at the 2024 
Annual General Meeting, at which point there will be no instances 
of cross-directorships on the Board.

The Board is also mindful that non-executive director tenure that 
exceeds nine years is also listed by the Code as a circumstance that 
is likely to impair, or could appear to impair, a non-executive director’s 
independence. Ian Krieger was appointed to the Board in October 2013. 
Having undertaken a rigorous review of Ian’s performance as a 
Non-Executive Director and having taken into account other relevant 
factors that might be considered likely to impair, or could appear to 
impair, independence including as set out in Provision 10 of the Code, 
the Board considers that Ian has remained independent during the 
year under review. 

In April 2023, the Company announced that Ian had advised his 
intention to retire as a Non-Executive Director of the Company 
following the conclusion of the Company’s 2024 Annual 
General Meeting.

Board meetings held in 2022/23
Attendance of the individual Directors of the Board at meetings that 
they were eligible to attend during the financial year is shown in the 
table below:

Director who served during the year ended 
31 October 2023

Number of 
meetings held 
during tenure
 during the year

Number of 
meetings 
attended

David Hearn
Frederic Vecchioli
Andy Jones 
Ian Krieger 
Gert van de Weerdhof
Laure Duhot
Delphine Mousseau
Jane Bentall* 
Avis Darzins** 

11
11
11
11
11
11
11
11
1

11
11
11
11
11
11
11
10
1

Note:
* 

Jane Bentall missed a Board meeting due to a family medical emergency.

** 

 On 1 September 2023, Avis Darzins was appointed as an independent 
Non-Executive Director.

In addition to the scheduled Board meetings, the Standing Committee 
met on 20 occasions and was granted express delegation by the Board 
to approve the full year and half year results announcements and 
ancillary matters, including the Company’s new financing arrangements. 
The Standing Committee also approved routine administrative matters 
which related to the maturity of the Company’s Sharesave schemes, 
and vesting of the Company’s Long Term Incentive Plans, the grant of 
new options under the 2023 (three-year) Sharesave scheme and the 
Company’s new financing and intercompany funding arrangements. 
The Disclosure Committee has not met during the year.

2023 Board and Committee evaluation 
The Board recognises that it continually needs to monitor and improve 
its performance. This is achieved through annual Board effectiveness 
reviews, full induction of new Board members and ongoing Board 
development activities. Each year the Board conducts an 
effectiveness review and every three years the review is carried out 
externally. An external evaluation was completed in 2022. 

This year the Board carried out an internal evaluation of its 
performance, its Committees and individual Directors. The scope 
was agreed with the Chairman and was facilitated by the Company 
Secretary. Directors were invited to complete a detailed questionnaire 
alongside opportunities for additional comments, which was 
completed by each Board member. The questionnaire covered 
a number of key areas, including strategy, succession planning, 
Board size, composition and balance of skills, risk management and 
the relationship between the Board and management. The responses 
were considered by the Chairman and were collated and shared with 
the Board. The Chairman discussed the outcome of the evaluation 
with each Director and shared his findings with the Board. 

The anonymity of respondents was ensured throughout the evaluation 
process in order to promote an open and frank exchange of views.

Each Non-Executive Director continues to bring independent 
judgement to the Board’s decision-making process. Frederic Vecchioli 
is also a director of the group of companies that forms the Joint 
Venture group structure operating in Germany, which includes 
companies incorporated in Germany and Luxembourg and that are 
associated companies of the Group; apart from these appointments 
the Executive Directors do not hold any executive or non-executive 
directorships in other companies.

Division of responsibilities
The roles of Chairman, Chief Executive Officer and Senior 
Independent Director are separate and clearly defined, with the 
division of responsibilities set out in writing and agreed by the Board. 
The Chairman is responsible for the management of the Board and 
for aspects of external relations, while the Chief Executive Officer has 
overall responsibility for the management of the Group’s businesses 
and implementation of the strategy approved by the Board. The Senior 
Independent Director is also responsible for supporting the Chairman 
on all governance issues. The statement of the division of responsibilities 
between the Chairman, the Chief Executive Officer and the Senior 
Independent Director is available on the Governance section of the 
Company’s website: www.safestore.com.

Formal workforce advisory panel 
Our ‘Make the Difference’ people forum, launched in 2018, is a formal 
workforce advisory panel. The Board approved the establishment of 
the advisory panel to facilitate engagement between colleagues 
from different areas of the business and provide a two-way feedback 
process between the Board and our colleagues. The panel has 
terms of reference that define its purpose and has a mechanism for 
appointing colleague representatives, known as ‘People Champions’. 
Further information relating to the panel and our ‘People Champions’ 
can be found on page 11. The Board receives regular feedback 
from the panel which has resulted in the Board approving outcomes 
as detailed in the Sustainability report on page 50 and Directors’ 
remuneration report on pages 96, 102 and 106. The Chief Executive 
Officer attends panel meetings twice a year to report the views of the 
Board and to provide regular updates covering the Group’s performance 
and the delivery of our strategy. The Board considers the formal 
workforce advisory panel to be effective.

Effectiveness
Activities of the Board
The Board scheduled eight meetings during the financial year, with 
three further Board meetings arranged as required. The Board has 
held a mix of meetings either in person or by video conference, 
and held one meeting at the Group’s office in Paris.

The Board has a formal schedule of matters specifically reserved for 
its decision, which includes (amongst other things) various strategic, 
financial, operational and governance responsibilities. A summary of the 
key activities of the Board during the year, in accordance with the formal 
schedule of reserved matters, can be found on pages 84 and 85.

The services of the Company Secretary are available to all members 
of the Board. Board minutes are circulated to all Board members. 
There is also regular informal contact between Executive and 
Non-Executive Directors to deal with important matters that arise 
between scheduled Board meetings. A separate meeting for 
Non-Executive Directors is held at least once in every year.

Appropriate directors’ and officers’ insurance cover is arranged by the 
Group through its insurance brokers and is reviewed annually. 

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83

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSCorporate governance continued

Effectiveness continued
2023 Board and Committee evaluation continued
Notwithstanding that the report considered that the Board’s 
performance was strong, the evaluation provided constructive 
feedback and identified opportunities for development and growth. 
The Board undertook to develop an action plan to address particular 
areas of interest, with a focus on improving the Board and its 
Committees, effectiveness and develop efficiencies together with 
the executive function to enable Directors to prioritise strategic 
progression and generating shareholder value.

The results of the Board evaluation confirmed that the Board 
continues to function effectively to a high standard. 

The Board members were seen as engaged and committed while the 
Board’s culture remains open, respectful and constructive. 

The content for any subsequent effectiveness reviews will be designed 
to build upon insights gained in the previous exercise to ensure that 
the recommendations agreed in the review have been implemented 
and that year-on-year progress is measured.

The Chairman reviewed the performance of the Chief Executive 
Officer and the Non-Executive Directors. The Chief Executive Officer 
reviewed the performance of the Chief Financial Officer, and this year, 
the Chairman’s own performance was assessed by the Senior 
Independent Director after seeking and receiving feedback from 
each of the other Directors.

A summary of the key matters considered by the Board during the year

Responsibilities Activities

Strategy

•  The development and implementation of the Company’s strategy included general updates from the CEO and CFO.

Performance 
and operational 
matters

•  Presentations from members of the management team on strategy implementation in their operations.

•  Considered selective portfolio management and expansion opportunities, which included the establishment of a new 

Joint Venture arrangement with Carlyle in Germany, and site acquisitions in the UK, France, Spain and Benelux. 

•  Reviewed the 2023 performance against budget and updated forecasts for the UK, French, Spanish and 

Benelux operations.

•  Reviewed customer performance data.

•  Maintained a detailed focus on full year earnings guidance. 

•  Approved the 2023 Board budget.

•  Reviewed and approved the Group’s investment appraisal policy.

•  Received regular operational updates from members of the management team, relating to property, colleagues, 

marketing, IT, store operations, Company secretarial and legal matters. 

Finance and 
capital

•  Reviewed the Group’s capital structure and approved the arrangements for the Group’s new £400 million unsecured 
multi-currency Revolving Credit Facility and agreed to extend the facility by a further one year to November 2027.

•  Monitored the Company’s going concern and long term viability statements.

•  Reviewed cash flow, dividend policy (in line with the UK REIT requirements) and shareholder returns.

People, culture 
and values

•  Received regular updates on colleague wellbeing and HR matters, including updates on colleague engagement and 

updates from our ‘Make the Difference’ people forum, our formal workforce advisory panel.

•  Reviewed and approved the Group’s key policies including the Company’s Modern Slavery Act Statement, anti-corruption and 

bribery statement and policy, the whistleblowing (“Speak Out”) policy and the health and safety policy statement.

•  Considered and reviewed the gender pay gap report for 2022.

•  Reviewed the Company’s sustainability strategy, including the Company’s commitment to working towards operational 

carbon neutrality (net zero) by 2035. 

•  Reviewed colleague engagement arrangements.

Governance 
and risk

•  Approved changes to Board composition, and considered Director independence, and succession planning. 

•  Approved an increase in Non-Executive Director fees, in line with overall general increases to all colleagues.

•  Reviewed reports on governance and legal issues.

•  Considered the Company’s risk appetite in relation to its strategy.

•  Reviewed the outcome of the Board and its Committees’ 2023 Board effectiveness review.

•  Reviewed the Directors’ Conflict of Interests Register.

•  Monitored and reviewed the Company’s Risk management and internal control system. (See Audit Report for more details 

on effectiveness).

Shareholder 
and stakeholder 
engagement

•  Discussed feedback from investors’ and analysts’ meetings following the release of our full year and half year results 

announcements and interim management statements and meetings with existing and potential shareholders.

•  Discussed feedback following the Chairman and Chair of the Remuneration Committee’s engagement with major 

shareholders ahead of submitting the Company’s 2023 Directors’ Remuneration Policy to shareholders for approval at the 
General Meeting held in July 2023.

•  Received regular updates from brokers and advisers on the market perception of Safestore.

•  Received updates from the CEO and CFO on stakeholder engagement in relation to investor and partner engagement.

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Responsibilities Activities

Other

•  Approved the Annual Report and Financial Statements and recommended the final dividend in line with the Company’s 

dividend policy for shareholder consideration.

•  Approved the 2023 half year results announcement and declared the interim dividend in line with the Company’s 

dividend policy.

•  Approved the interim management statements in November 2022 and February and September 2023 regarding trading updates.

•  Received and reviewed monthly shareholder analysis reports.

Accountability
Risk management and internal control
A summary of the principal risks and uncertainties within the business 
is set out on pages 35 to 40.

The Board retains overall responsibility for setting Safestore’s risk 
appetite and establishing, monitoring and maintaining the Group’s risk 
management and internal control systems. These systems are 
designed to enable the Board to be confident that such risks are 
mitigated or controlled as far as possible, although no system can 
eliminate risk entirely.

The Board has established a number of ongoing processes to identify, 
evaluate and manage the strategic, financial, operating and compliance 
risks faced by the Group and for determining the appropriate course 
of action to manage and mitigate those risks. The Board delegates the 
monitoring of these internal control and risk management processes 
to the Audit Committee. These measures have been in place 
throughout the year and up to the date of this report. 

The Risk Committee supports the Group’s risk management strategy 
and undertakes regular reviews of the formal risk assessments and 
reports regularly to the Audit Committee of the Board. The Risk 
Committee is chaired by the Chief Financial Officer and comprises 
representatives from the Operations, Finance, Human Resources and 
Property functions. Risk management remains an ongoing 
programme within the Group and is formally considered at operational 
meetings as well as at meetings of the Board.

As reported last year, during the year ended 31 October 2023, the 
Group employed a Head of Internal Audit in the UK supported by three 
auditors responsible for reviewing operational and financial controls 
across the UK, France, Spain, Belgium, the Netherlands and 
Germany. The internal audit team operates with a mandate to provide 
assurance that the stores’ risk management and control processes 
operate effectively. The Head of Internal Audit reports to the Chief 
Financial Officer and the Chair of the Audit Committee. Further details 
are provided in the Audit Committee report. 

During the financial year, the Board has directly, and through 
delegated authority to the Audit and Risk Committees, overseen 
and reviewed the performance and evolution of risk management 
activities and practices and internal control systems within the Group. 
Through both its ongoing involvement in and overview of risk management 
and internal control activities, the Board is satisfied that there have 
been no significant failings or weaknesses identified and the Directors 
believe that during 2023 the system of internal control has been 
appropriate for the Group. 

Board appointments
Each decision to appoint further Directors to the Board is taken by the 
entire Board in a formal meeting based on a recommendation from the 
Nomination Committee. The Nomination Committee consults with 
financial and legal advisers and uses the services of external 
recruitment specialists. New members of the Board are provided with 
initial and ongoing training appropriate to individual needs in respect 
of their role and duties as Directors of a listed company.

During the year the Nomination Committee engaged in a rigorous 
search for a new Non-Executive Director. The process for identifying 
and overseeing the appointment of the new Non-Executive Director 
has been explained in the Nomination Committee report on page 87.

Board development
The Chairman is responsible for ensuring that all Non-Executive Directors 
receive ongoing training and development. Our Non-Executive Directors 
are conscious of the need to keep themselves properly briefed and 
informed about current issues. Specific and tailored updates are 
provided at Board meetings and to members of the Audit Committee 
and have included presentations from the Company’s advisers.

There is a procedure to enable Directors to take independent legal 
and/or financial advice at the Company’s expense, managed by the 
Company Secretary, if they feel necessary to carry out their duties as 
a Director fully. No such independent advice was sought in 2023.

During the year the Company has delivered an induction programme 
for Avis Darzins which has been led by the Chief Executive Officer. 
The induction programme has been prepared to ensure that it 
provides a comprehensive introduction to the Group as a whole.

Appointment terms and elections of Directors
All Directors have service agreements or letters of appointment and 
the details of their terms are set out in the Directors’ remuneration 
report on page 121. The service agreements of the Executive 
Directors and letters of appointment of the Non-Executive Directors 
are available for inspection at the Company’s registered office during 
normal business hours, including the 15 minutes immediately prior to 
the AGM. The letters of appointment for Non-Executive Directors are 
in line with the provisions of the Code relating to expected time 
commitment. At each AGM of the Company, all Directors will stand for 
re-election in accordance with the Code and the Company’s Articles 
of Association. The Company’s Articles of Association require that a 
Director appointed during the preceding year should be subject to 
election at the Company’s next AGM.

Directors’ conflicts of interest
The Company’s Articles of Association give the Directors the power to 
consider and, if appropriate, authorise conflict situations where a 
Director’s declared interest may conflict or does conflict with the 
interests of the Company. 

Procedures are in place at every meeting for individual Directors 
to report and record any potential or actual conflicts which arise. 
The register of reported conflicts is reviewed by the Board at least 
annually. The Board has complied with these procedures during 
the year.

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OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSCorporate governance continued

Accountability continued
Budgetary process
A comprehensive budgeting process is in place, with an annual 
budget prepared and validated at a country and functional level. 
The budget is subject to significant consideration and approval by the 
Board. The Directors are provided with relevant and timely information 
required to monitor financial performance.

Investment appraisal (including acquisitions)
Budgetary approval and defined authorisation levels regulate capital 
expenditure. Acquisition activity is subject to internal guidelines 
governing investment appraisal criteria, financial targets, negotiation, 
execution and post-acquisition management.

Company ethics and whistleblowing
The Company is committed to the highest standards of integrity and 
honesty and expects all colleagues to maintain the same standards in 
everything they do at work. The Company recognises that effective 
and honest communication is essential to maintain its business values 
and to ensure that any instances of malpractice are detected and 
dealt with.

The Company has a number of policies available online for its 
colleagues. These include a code of conduct, an anti-bribery and 
corruption policy, a receipt of gifts and corporate hospitality policy and 
a whistleblowing (“Speak Out”) policy. The anti-bribery and corruption 
policy reinforces the Group’s commitment to countering bribery, tax 
evasion and corruption as it seeks to comply with the Bribery Act 
2010 and the Criminal Finances Act 2017. 

The Speak Out policy has procedures for disclosing malpractice and, 
together with the code of conduct, is intended to act as a deterrent to 
fraud or other corruption or serious malpractice. It is also intended to 
protect the Group’s business and reputation.

No whistleblowing issues were reported during the year.

The Board considers the payment of taxes as a responsibility that 
brings positive socio-economic impacts through its presence and 
employment creation in the countries it operates in. A Group tax 
strategy has been in place since 2016, which is approved by the 
Board and reviewed annually by the Audit Committee and is available 
on the Group’s website: www.safestore.com. It is the Group’s policy to 
pay the right amount of tax wherever it does business, based on a fair 
and sound application of local tax laws to the economic substance of 
its business transactions. Safestore does not use artificial tax 
avoidance schemes or tax havens to reduce the Group’s tax liabilities.

Investor relations and shareholder and 
investor engagement
We are committed to proactive and constructive engagement with all 
our shareholders and consider all shareholders’ views as part of the 
Board’s decision-making process. The Group places a great deal of 
importance on communication with its shareholders and maintains a 
dialogue with the investment community. Engagement is maintained 
through a comprehensive investor relations programme, which 
includes formal presentations of the full year and half year results, 
meetings with institutional investors and analysts as required and 
attendance at investor conferences. The presentation slides used at 
these meetings are made available on the Company’s website and 
accessible for all shareholders. The Board ensures that our 
shareholders, investors and investor community have a strong 
understanding of our strategy, performance and culture.

Demonstrating our commitment to full transparency and engagement 
with our shareholders during this year the Chairman and Chair of the 
Remuneration Committee engaged extensively with most of our major 
shareholders and Investor Bodies in relation to our remuneration 
strategy and our 2023 Remuneration Policy (the “Policy”). The Board 
would like to thank shareholders for showing their overwhelming 
support for our new Policy at our General Meeting held in July 2023.

To ensure all Board members share a good understanding of the 
views of all our shareholders, the Board receives regular updates on 
the views of our shareholders and receives summaries of institutional 
investor comments following meetings on the full year and half 
year results. 

In the event that shareholders have any concerns, which the normal 
channels of communication through the Chief Executive Officer or 
Chief Financial Officer have failed to resolve or for which such contact 
is inappropriate, our Chairman or Senior Independent Director are 
available to address such concerns. Both make themselves available 
when requested for meetings with shareholders on issues relating to 
the Company’s governance and strategy. 

The Board considers the Annual Report and Financial Statements, 
the AGM and its website to be the primary vehicles for communication 
with private investors. All shareholders are invited to the Annual General 
Meeting and can raise any comments they may have throughout the 
year via our IR inbox, which is published on our website. Resolutions 
at the Company’s AGM are proposed on each substantially separate 
issue and the Company indicates the level of proxy voting lodged in 
respect of each resolution. The AGM gives all shareholders who are 
able to attend (especially private shareholders) the opportunity to ask 
questions of the full Board of Directors, including the Chairs of the 
Audit, Nomination and Remuneration Committees. 

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Nomination Committee report

“The Board, on the advice of the 
Committee, recommends the election 
or re‑election of each Director.”

David Hearn
Chair of the Nomination Committee

Meetings held in 2022/23 

Members of the Committee during the year 
ended 31 October 2023

David Hearn (Chair)

Ian Krieger

Gert van de Weerdhof

Number of 
meetings held 
during tenure 
during the year

Number of 
meetings 
attended

4

4

4

4

4

4

Membership
The Nomination Committee comprises Non-Executive Directors and is 
chaired by David Hearn. There were no changes to the Committee’s 
membership during the year. Other Directors and management are 
invited to attend meetings as appropriate. 

Key objectives
To ensure the Board and Executive Team comprise individuals with 
the appropriate skills, knowledge, experience and diversity, and to 
ensure that the Board is effective in discharging its responsibilities.

Responsibilities
The Board has approved terms of reference for the Nomination 
Committee which are available on the Governance pages of the 
Group’s website, www.safestore.com, within ‘Governance 
Documents’. These provide the framework for the Committee’s work 
in the year and can be summarised as:

•  assessing the composition of the Board and making 
recommendations on appointments to the Board and 
senior executive succession planning; and 

•  overseeing the performance evaluation of the Board, 

its Committees and individual Directors.

How the Committee operates
The Nomination Committee met as necessary and each meeting had 
full attendance.

Activities of the Committee during the year
Appointment of a new Non-Executive Director
During the year the Committee reviewed the Board’s size, skill set 
and diversity and agreed to undertake a search for a new additional 
Non-Executive Director.

Following a tender process the Committee engaged Teneo to conduct 
and advise on the executive search for a new Non-Executive Director. 

Teneo has signed up to the voluntary code of conduct on gender 
diversity and best practice, and is accredited under the enhanced 
code of conduct for executive search firms, which specifically 
acknowledges those firms with a strong track record in and promotion 
of gender diversity in FTSE 350 companies. Teneo has no other 
connection with the Group or any of the Company’s Directors.

The Nomination Committee prepared a job specification and agreed 
a candidate profile for Teneo to undertake an executive search. A diverse 
range of candidates with a breadth of experience were considered. 
An extensive search of the market was conducted to develop a 
longlist of 13 candidates. The Nomination Committee reviewed the 
longlist of potential candidates from which a shortlist of six candidates 
was drawn up for further review and discussion by the Committee. 
The Committee reviewed the respective skills and experience of the 
shortlisted candidates and their fit with the Board’s candidate profile. 
The members of the Committee unanimously recommended Avis 
Darzins to the Board and the Board approved Avis’ appointment as a 
Non-Executive Director and a member of the Audit and Remuneration 
Committees with effect from 1 September 2023.

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87

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNomination Committee report continued

Activities of the Committee during the year continued
Appointment of new Non-Executive Director continued
A significant amount of the Committee’s time in 2023 was spent on Board composition; other activities of the Nomination Committee included:

Responsibilities 

Activities 

Board and Committee 
composition

•  Assessed the diversity, skill set and composition of the existing Board and its Committees.

•  Oversaw the process for appointing an additional Non-Executive Director.

Succession planning

•  Discussed succession planning in respect of both Board members and senior management within the Group.

Board development

•  Reviewed the programme for Non-Executive Director development.

Governance

•  Reviewed the Group’s culture, values and behaviours.

•  Discussed the remit and role of the Committee and reviewed its terms of reference.

Succession planning
It is a key responsibility of the Committee to advise the Board on succession planning. The Committee ensures that future changes in the 
Board’s membership are anticipated and properly managed and that, in the event of unforeseen changes, management and oversight of the 
Group’s business and long term strategy will not be disrupted. The Committee also addresses continuity in, and development of, the Executive 
Committee below Board level.

Board and Committee performance evaluation
The Committee’s performance was reviewed as part of the 2023 internal Board and Committee evaluation process, which is explained 
on pages 83 and 84. The review found that the Committee functions effectively and should continue to develop succession plans at Board 
and executive level with due regard for the benefits of diversity.

Directors standing for election and re-election
In accordance with the Company’s Articles of Association and the provisions of the Code, Avis will be subject to election and the remaining 
Directors will stand for re-election, at the Company’s 2024 AGM. Following the annual Board performance review and the outcome of 
performance reviews of individual Directors, I can confirm that each Director subject to either election or re-election:

•  continues to operate as an effective member of the Board; 

•  remains committed to their roles and has sufficient time available to perform their duties; and

•  has the skills, knowledge and experience that enable them to discharge their duties properly and contribute to the effective operation 

of the Board.

The Board, on the advice of the Committee, recommends the election or the re-election of each Director. Further information on the Directors, 
including their skills and experience, can be found in the Directors’ biographies on pages 80 and 81.

I will be available at the Annual General Meeting to answer any questions on the work of the Nomination Committee. 

David Hearn
Chair of the Nomination Committee
16 January 2024

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Audit Committee report

“The Company’s control environment 
remains robust.”

Ian Krieger
Chair of the Audit Committee

Meetings held in 2022/23 

Members of the Committee during the year 
ended 31 October 2023

Number of 
meetings held 
during tenure
during the year

Number of
 meetings
 attended

Ian Krieger (Chair)

Gert van de Weerdhof

Jane Bentall* 

Avis Darzins

4

4

4

1

4

4

3

1

Responsibilities
The Board has approved terms of reference for the Audit Committee, 
which are available on the Governance pages of the Group’s website, 
www.safestore.com, within ‘Governance Documents’. These provide 
the framework for the Committee’s work in the year and can be 
summarised as providing oversight of the:

•  appropriateness of the Company’s external financial reporting;

•  relationship with, and performance of, the external auditor;

•  Group’s internal audit arrangements and the risk management 

Note:
* 

 Jane Bentall was unable to attend an Audit Committee meeting due to a family 
medical emergency.

framework; and

•  Group’s internal control framework.

Membership
The Audit Committee comprises solely independent Non-Executive 
Directors. Avis Darzins was appointed as a member of the Committee 
on 1 September 2023. The members of the Committee have been 
selected to provide a wide range of financial and commercial expertise 
necessary to fulfil the Committee’s duties and responsibilities and I am 
the Committee’s designated financial expert for the purposes of 
the Code. 

In order to ensure that the Committee continues to have experience 
and knowledge relevant to the sector in which the Company operates, 
all of the Non-Executive Directors receive regular updates on 
business, regulatory, financial reporting and accounting matters. 
The Committee’s performance was reviewed as part of the 2023 
Board evaluation, which is explained on pages 83 and 84. The review 
found that the Committee functions effectively and that issues are 
dealt with in a thoughtful, clear and rigorous manner.

After nine years as Chair of the Audit Committee, I will be standing 
down from this role at the Company’s 2024 Annual General Meeting 
and will be replaced by Jane Bentall.

Key objectives
The provision of effective governance over the appropriateness of the 
Company’s financial reporting, the performance of both internal audit 
arrangements and the external auditor and oversight over the 
Company’s system of internal control. 

How the Committee operates
The Audit Committee met four times during the year, and has 
an agenda linked to the events in the Group’s financial calendar. 
In addition to the Committee members, the following individuals 
attend by invitation:

•  the Chief Financial Officer and the Group Financial Controller;

•  the Chairman and the Chief Executive Officer;

•  the Head of Internal Audit;

•  other senior managers, as appropriate, including those responsible 

for IT security and risk management; 

•  the audit partner, directors and senior managers from Deloitte; and

•  the valuation team from the Company’s property valuers, Cushman 

& Wakefield.

This year, during two Audit Committee meetings, the Committee met 
separately with Deloitte without any other member of management 
being present.

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89

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSAudit Committee report continued

Main activities of the Committee during the year
A summary of the Audit Committee’s main activities during the year included the following items:

Responsibilities

The Audit Committee has:

Financial reporting

•  reviewed the Annual Report and Financial Statements and that, taken as a whole, it is fair, balanced and 

understandable and provides the information necessary for shareholders to assess the Company’s 
performance, business model and strategy;

•  assessed and concluded on the Group’s viability statement and the appropriateness of adopting the going 

concern basis of accounting for the full and half year financial results;

•  reviewed the significant issues and material judgements which were made in preparing the 2023 half year 

results and the Annual Report and Financial Statements;

•  considered and agreed the approach for performing the valuations of investment properties for the Annual 

Report and Financial Statements and interim results;

•  challenged the valuers findings and judgements in relation to the property valuation;

•  reviewed the integrity of the financial statements and announcements relating to the financial performance and 

governance of the Group at year end and half year; 

•  reviewed the principal judgemental accounting matters affecting the Group based on reports from both the 

Group’s management and the external auditor;

•  considered alternative performance measures, not defined under IFRS or ‘non-GAAP’ measures, ensuring 

consistency with how management measures and judges the Group’s financial performance; and

•  reviewed and agreed the Company’s response to the FRC’s request for information in relation to the Company’s 

Annual Report and Financial Statements for the year ended 31 October 2022.

External auditor

•  reviewed and approved the audit plan with the external auditor, and that it was appropriate for the Group, 

including in respect of scope and materiality and aligned to the key risks of the business;

•  considered external audit effectiveness and independence;

•  challenged the auditor’s findings and judgements in relation to the property valuation;

•  approved auditor remuneration; and

•  considered the requirement to tender for audit services, in line with the Statutory Services for Large Companies 
Market Investigation (Mandatory Use of Competitive Tender Processes and Audit Responsibilities) Order 2014.

•  reviewed the effectiveness of the Group’s internal controls and disclosures made in the Annual Report and 

Financial Statements; 

•  approved the internal audit plan for 2023 and 2024; and

•  assessed the effectiveness and independence of the internal audit team. 

Internal audit 
arrangements

Governance and risk

•  monitored the adequacy and the effectiveness of the Group’s ongoing risk management systems and 

processes, through risk and assurance plans and reports, including:

•  store assurance audit reports;

•  internal financial control assessments;

•  fraud and loss prevention reports; and

•  operational risk updates, including IT security, health and safety and climate change risk; 

•  reviewed the Company’s anti-corruption and bribery statement and policy, and whistleblowing (“Speak Out”) 

policy and procedures;

•  monitored the effectiveness of the Company’s information security and business continuity arrangements; and

•  reviewed the Company’s REIT compliance and tax strategy.

Appropriateness of the Company’s external 
financial reporting
Financial reporting and significant financial judgements
The Committee assessed whether suitable accounting policies 
had been adopted and whether management had made appropriate 
estimates and judgements. The Committee reviewed accounting 
papers prepared by management which provided details on the 
main financial reporting judgements. The Committee paid particular 
attention to the investment in the German associate with Carlyle 
ensuring that the correct accounting treatment had been applied 
and the investment in associate had been correctly recorded using 
the equity method of accounting.

The Audit Committee reviewed the assumptions associated with 
the accounting for share-based payments to ensure that they were 
accurately measured and disclosed appropriately in the Annual Report 
and Financial Statements in accordance with IFRS 2 “Share-based 
Payments”, with particular focus on the assessment of the 
performance conditions under which the share-based payments vest.

The Committee also reviewed reports by the external auditor on the 
full year and half year results which highlighted any issues with respect 
to the work undertaken on the year-end audit and half year review.

The Committee paid particular attention to matters it considered 
important by virtue of their impact on the Group’s results and 
remuneration, and particularly those which involved a high level 
of complexity, judgement or estimation by management.

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The Committee has concluded that there were not significant levels 
of judgements included in the financial statements, other than for the 
property valuation as described below.

Property valuations
The key area of judgement that the Committee considered in reviewing 
the financial statements was the valuation of the investment property 
portfolio. Whilst this is conducted by independent external valuers, it 
is one of the key components of the financial results and is inherently 
complex and subject to a high degree of judgement and estimation. 
As well as detailed management procedures and reviews of the process, 
the Committee met the Group’s valuers to discuss the valuations, review 
the key judgements and discuss whether there were any significant 
disagreements with management. This year the Committee reviewed 
and challenged the valuers on the cap rates, rental growth assumptions 
and stabilised occupancy levels, and also the considerations made 
around the macro-economic and inflationary environment, in order to 
agree the appropriateness of the assumptions adopted. The Committee 
also challenged the valuers and satisfied itself on their independence, 
their quality control processes (including peer partner review) and 
qualifications to carry out the valuations. Management also has 
processes in place to review the external valuations. In addition, the 
external auditor uses valuation experts to conduct a detailed review of 
the key assumptions that underpin the investment property valuations 
and reports their findings to the Committee. 

A more detailed explanation of the background, methodology and 
judgements that are adopted in the valuation of the investment 
properties is set out in note 13 to the financial statements.

Financial statements
The Committee considered and was satisfied with management’s 
presentation of the financial statements.

Management confirmed to the Committee that it was not aware of 
any material misstatements and the auditor confirmed that it had 
found no material misstatements during the course of its work. 

The Committee is satisfied that the judgements and estimates made 
by management are reasonable and that appropriate disclosures have 
been included in the financial results. After reviewing the reports from 
management and following its discussions with the valuers and auditor, 
the Committee is satisfied that the financial statements appropriately 
address the critical judgements and key estimates, both in respect 
of the amounts reported and the disclosures. The Committee is also 
satisfied that the processes used for determining the value of the 
assets and liabilities have been appropriately reviewed and challenged 
and are sufficiently robust.

Fair, balanced and understandable assessment
At the request of the Board, the Committee also considered whether 
the Annual Report and Financial Statements was fair, balanced and 
understandable and whether it provided the necessary information for 
shareholders to assess the Company’s performance, business model 
and strategy. 

The Committee has advised the Board that in its view, taken as a 
whole, the Annual Report and Financial Statements is fair, balanced 
and understandable. In reaching this conclusion, the Committee 
considered the overall review and confirmation process around the 
Annual Report and Financial Statements, going concern and viability.

The Committee was provided with, and commented on, a draft copy 
of the Annual Report and Financial Statements. In carrying out the 
above processes, key considerations included ensuring that there was 
consistency between the financial results and the narrative provided in 
the front half of the Annual Report. The Committee is satisfied that 
alternative performance measures, not defined under IFRS or 
‘non-GAAP’ measures, are consistent with how management 
measures and judges the Group’s financial performance.

Going concern and viability statement
The Committee has reviewed the Group’s assessment of viability over 
a period of three years. The Committee’s approach in assessing going 
concern and the viability statement is set out on page 42. 

Financial Reporting Council’s (“FRC”) review 
of the Company’s Annual Report and Financial 
Statements for the year ended 31 October 2022
The Company received a request for further information from the FRC 
in relation to its Annual Report and Financial Statements for the year 
ended 31 October 2022. The Audit Committee reviewed and agreed 
its response to the FRC. Accordingly, the Company provided further 
information to the FRC concerning the payment of the 2022 interim 
dividend and satisfactorily explained the Company’s accounting 
treatment for the settlement of debt following the Group’s acquisition 
of Carlyle’s 80% share of the Benelux Joint Venture. Whilst the 
Company had adequate distributable reserves to cover the 2022 
interim dividend, paid on 11 August 2022, the Company agreed 
to file Company accounts for the half year ended 30 April 2022 at 
Companies House and to propose resolutions at its 2024 AGM to 
approve deeds of release between the Company and each of its 
shareholders and Directors.

The FRC’s review provides no assurance that our Annual Report and 
Financial Statements for the year ended 31 October 2022 are correct 
in all material respects; the FRC’s role is not to verify the information 
provided but to consider compliance with reporting requirements. 

Relationship with, and performance of, 
the external auditor
Annual auditor assessment 
During the year, the Committee conducted a review of the 
effectiveness of the external audit process and the audit quality.

In considering the effectiveness of the external audit, the Committee 
requested reports from the external auditor and management on the 
audit process, quality procedures and the handling of key judgements. 
In addition the Committee assessed:

•  the arrangements for ensuring the external auditor’s independence 

and objectivity;

•  the quality of the audit team and their expertise;

•  the quality and scope of the audit plan and reporting;

•  the quality of the formal audit report to shareholders;

•  the robustness and perceptiveness of the auditor in its handling 

of the key accounting and audit judgements; and

•  the content of the external auditor’s comments on control 

improvement recommendations.

The Committee also sought the views of key members of the finance 
team, senior management and Directors on the audit process and 
the quality and experience of the audit partner engaged in the audit. 
Their feedback confirmed that the auditor had shown the requisite 
commitment in providing its services and has demonstrated depth 
of knowledge of the Company and the industry, with the necessary 
robustness, independence and objectivity. The Auditor continues 
to perform well and provides an appropriate level of challenge 
to management. 

It is standard practice for the external auditor to meet privately with 
the Audit Committee, without any member of management or the 
Executive Directors being present, at least once a year.

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OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSAudit Committee report continued

Relationship with, and performance of, 
the external auditor continued
External auditor objectivity, independence and non-audit work
The Audit Committee’s terms of reference set out that it is responsible 
for the formal policy on the award of non-audit work to the auditor. 
The Committee has formalised procedures for the approval of non-audit 
services which stipulate the services for which the auditor will not be 
used. The policy also stipulates projects where the auditor may be 
used, subject to certain conditions and pre-approval requirements. 
In order to preserve auditor objectivity and independence, the external 
auditor is not asked to carry out non-audit work. A report of all audit 
and non-audit fees payable to the external auditor is provided to the 
Committee at each meeting, including both actual fees for the year to 
date and a forecast for the full year, analysed by project and into 
pre-defined categories. In the current financial year, Deloitte LLP 
provided non-audit services, amounting to £50,000 covering first year 
engagement of ESG covenant compliance work, for the Company’s 
lenders. It was determined that the nature of the work would not 
impact auditor objectivity and independence given the safeguards 
in place. 

It is the Committee’s policy to ensure that there is audit partner 
rotation every five years to safeguard the external auditor’s 
independence and objectivity. Deloitte was appointed as external 
auditor to conduct the audit for the 2014 financial year. The first lead 
audit partner retired following the 2017 audit and his successor retired 
following the 2022 audit. Stephen Craig was appointed as the new 
lead audit partner for the 2023 audit. 

The auditor is asked on an annual basis to articulate the steps that it 
has taken to ensure objectivity and independence, including where 
the auditor provides non-audit services. As part of the 2023 audit, 
Deloitte confirmed that it was independent within the meaning of 
applicable regulatory and professional requirements. Taking this into 
account and having considered the steps taken by Deloitte to 
preserve its independence, the Committee concluded that Deloitte’s 
independence had not been compromised, notwithstanding the level 
of non-audit fees incurred during the year.

Audit tender
Deloitte was appointed by the Company’s shareholders as the 
Group’s statutory auditor in 2014 following a formal tender process. 
The lead partner for Deloitte was rotated in 2023. As required by the 
Statutory Auditors and Third Country Auditors Regulations 2016 
(“SATCAR”), the Company was required to undertake a formal tender 
for audit services for its financial year ending 31 October 2024. 

At the end of 2023, the Board invited a number of audit firms to 
participate in a formal tender for the audit and related services of the 
Group, commencing with the audit for the year ending 31 October 
2024. Confirmation of intent to participate was received from KPMG 
and Deloitte, with other firms declining to participate due to independence 
and capacity challenges. The Company undertook an RFP to assist 
the Audit Committee in making its recommendation to the Board. The 
tender process was led by the Audit Committee with assistance from 
management. Key personnel were invited to have a series of 
management meetings with the RFP participants.

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Safestore Holdings plc  |  Annual report and financial statements 2023

Auditors were invited to submit a final proposal and make a 
presentation to the Audit Committee. The proposals were required 
to cover the following:

•  understanding of the business and industry;

•  approach to servicing other geographies;

•  understanding of the Company’s overseas geographies, 

and their audit approach;

•  strength and experience of their team;

•  audit approach;

•  quality assurance;

•  communication and reporting;

•  independence;

•  implementation; and

•  fees.

The Audit Committee evaluated the proposals carefully against set 
criteria and received feedback from management meetings. 

Appointment or Re-appointment of auditor
At the time of signing of this report, the outcome of the Audit Tender 
had not been determined. The Audit Committee will make a 
recommendation to the Board on the outcome of the Tender before 
the publication of the Notice of Meeting for the Company’s Annual 
General Meeting on Wednesday, 13 March 2024 and the appointment 
or re-appointment of the Company’s Auditor will be put to shareholder 
vote at the Annual General Meeting. 

Group’s risk management and internal 
control framework
The Board, as a whole, including the Audit Committee members, 
considered whether the nature and extent of Safestore’s risk 
management framework and risk profile were acceptable in order to 
achieve the Company’s strategic objectives. The Board and Committee 
were satisfied with the actions being taken by management to remedy 
and concerns raised by our internal audit function. As a result, the 
Committee considered that the Board has fulfilled its obligations under 
the Code. For more information on risk mitigation activities, see the 
Principal Risks section of the Strategic Report.

Safestore’s internal controls, along with its design and operating 
effectiveness, remain a key priority for the Group and are subject to 
ongoing monitoring by the Audit Committee through reports received 
from management, along with those from the external auditor. The 
Committee, together with management, has continued to maintain 
its comprehensive review of the controls across the business. The 
Committee is satisfied that the Company’s control environment 
remains robust. The risks and uncertainties facing the Group, and its 
internal control processes, are considered in the strategic report on 
pages 35 to 40 and on pages 85 and 86.

Internal audit
The Audit Committee has oversight responsibilities for the new internal 
audit team, established during the 2023 financial year, which is 
responsible for reviewing operational and financial controls at head 
office and store level. The Committee has also reviewed the Group’s 
risk management framework and its linkage to the inaugural internal 
audit plan. 

I will be available at the Annual General Meeting to answer any 
questions on the work of the Audit Committee.

Ian Krieger
Chair of the Audit Committee
16 January 2024

Directors’ remuneration report
for the year ended 31 October 2023

“The Company has delivered a year 
of significant strategic progress 
during 2022/23.”

Laure Duhot
Chair of the Remuneration Committee

Part A: Annual statement
Dear shareholder
On behalf of the Remuneration Committee (the “Committee”), I am 
pleased to provide an overview of our work in relation to both Director 
and wider workforce remuneration for the year ended 31 October 2023. 

FY2023 has proved to be an extremely busy year for the Committee 
with a significant majority of our time spent developing our new 2023 
Directors’ Remuneration Policy (the “Policy”). I was delighted to see 
that it was positively received by our shareholders, with 97.4% of the 
votes in favour and would like to thank all our shareholders and the 
investor bodies for their constructive feedback provided through an 
extensive engagement process conducted over the year, and for 
showing their overwhelming support at our General Meeting (“GM”) 
held on 12 July 2023. We will continue to consult with shareholders as 
we normalise our Remuneration Policy over the medium term while 
ensuring that pay outcomes are closely aligned with corporate 
performance and the shareholder experience.

The other key activities undertaken by the Committee during the year 
were as follows:

•  proactively responded to the 74.7% votes in favour of the 2022 

remuneration report during the consultation noted above, as set out 
in the Board’s Public Statement dated 29 August 2023;

•  considered wider workforce pay policies and practices and 

feedback from the workforce panel;

•  approved the 2023 salary increase for Executive Directors and 
senior managers alongside the wider workforce salary budget;

•  agreed annual bonus targets for 2023 and reviewed and approved 
the 2023 LTIP grant and the associated performance conditions;

•  discussed and approved Executive Director and senior manager 

remuneration outcomes for 2023 including measuring the 
performance outcomes of the relative TSR element of the 2020 LTIP 
award and the EPS element of the 2021 LTIP award;

•  reviewed the gender and ethnicity pay gap analysis results and 

signed off corresponding actions; 

•  reviewed and approved the Directors’ remuneration report for 2022/23; 

•  reviewed and approved the retirement package for the CFO 

following the notification to the Board of Andy Jones’ intention to 
retire; and

•  reviewed the Committee’s terms of reference.

2023 Remuneration Policy
The 2023 Directors’ Remuneration Policy was put to a binding 
shareholder vote on 12 July 2023 and took effect immediately upon 
conclusion of the GM. It is intended that the new Directors’ Remuneration 
Policy will remain in force until the 2026 AGM such that the Remuneration 
Policy approval reverts to a normal three-year timeline. There are no 
planned changes to the Policy over the period to which it applies.

The Committee determined that it would be appropriate to reposition 
the Executive Directors’ total remuneration opportunity, at grant, 
available for exceptional performance to the upper quartile of FTSE 
250 companies on the basis that:

•  the management team is highly regarded by investors;

•  the team has had an outstanding track record of performance over 
a decade (consistently in excess of the FTSE 250 upper quartile TSR);

•  the achievement of significant expansion resulted in increased 
complexity with the business now operating across multiple 
European countries; and

•  Safestore has moved into the upper quartile of companies in the 

FTSE 250 by market capitalisation.

As part of the process undertaken by the Committee when designing 
the Policy, it carried out an extensive consultation seeking to engage 
with around 50 of our largest shareholders as well as investor bodies. 
The Committee collated the feedback received and understood that 
some areas of the proposals required further consideration to ensure 
significant levels of shareholder support. In particular, there was a 
desire across our shareholder base for the Company to move to a 
more conventional remuneration structure over the medium term, 
particularly with regard to the split between base salary and LTIP to 
deliver upper quartile total remuneration for exceptional performance.

Therefore, the Committee pledged to move to a conventional 
remuneration package over time consisting of a competitive salary, 
pension contribution rates in line with the wider workforce, and 
incentives award levels (annual bonus and LTIP), each at levels within 
the market range for the respective role. The Committee determined 
that a phased approach in which salary increases are applied, which 
for the avoidance of doubt may be higher than the average workforce 
rate, together with reductions in the LTIP opportunity would be the 
most appropriate way to achieve the desired structure and ensures 
alignment with shareholder expectations, although it did not entirely 
rule out a one-off adjustment if the opportunity could arise.

For FY2023, to take into consideration the feedback from many 
shareholders regarding the particularly difficult economic environment 
and cost of living crisis, the base salary increase for the Executive 
Directors was 6%, below the average UK workforce increase of 8.5%. 
The maximum LTIP opportunity for the CEO and CFO was 480% and 
344% of salary respectively, which included a maximum multiplier of 
1.6x, and requires upper decile TSR performance in order to vest in 
full. It is the Committee’s intention that the maximum multiplier will 
remain at 1.6x for upper decile relative TSR performance, ensuring 
that the Committee’s guiding principle of upper quartile total 
remuneration for exceptional performance is maintained throughout 
the life of the Policy.

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OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ remuneration report continued
for the year ended 31 October 2023

The Company continues to increase base salaries for all colleagues 
and Board Directors. I am pleased to report that an average UK 
workforce increase of 8.5% was provided to colleagues during 2023, 
above the level of increase applied to the Executive and Non-Executive 
Directors’ salaries and fees.

2023 performance metrics
The highlights set out above have translated into a solid year for 
Safestore. Our 2023 performance can be summarised as follows: 

•  Group revenue up 5.5% to £224.2 million; 

•  Underlying EBITDA up 5.3% to £142.2 million; 

•  Adjusted Diluted EPRA Earnings per Share up 0.8% to 47.9 pence 
resulting in 16.6% p.a. growth over the three years to 31 October 2023; 

•  proposed total dividend in respect of the year to 31 October 2023 

up 1% to 30.1 pence per share; 

•  property pipeline at 31 October 2023 of 1.5 million sq ft of MLA;

•  Group occupancy at 31 October 2023 stood at 77%, down 5.1ppts 
on 2022, and total occupancy was 6.231 million sq ft, down 1.4% 
on 2022; 

•  continued progress made in relation to sustainability including 

further reductions in our emissions and exceeding our target whereby 
100% of construction waste is diverted away from landfill; and 

•  maintained EPRA Silver award status. 

Despite our share price having fallen somewhat recently, £100 invested 
in Safestore in September 2013, when the current management team 
took over the business, would be worth £673 as at 31 October 2023, 
taking account of share price growth and reinvested dividends. 
This represents outperformance against key competitors and 
industry benchmarks.

Remuneration outcomes for 2023
Base salary increases
The Committee determined, as part of the implementation of the 2023 
Policy, to increase the Executive Directors’ salaries by 6% effective 
from 1 May 2023 (which was below the UK average workforce 
increase rate of 8.5%) resulting in salaries of £481,853 for the CEO 
and £343,320 for the CFO.

Pension
Executive Directors’ pension contribution rates continue to be aligned 
with the average workforce rate of 4.1% of salary.

Annual bonus outcome
Targets for the 2023 annual bonus set by the Committee were based 
two-thirds on adjusted EBITDA (excluding all leasehold rent charges 
and adjusted for budgeted exchange rates) and one-third on strategic/
operational measures with a maximum opportunity of 150% of salary. 
The Committee confirms that no performance target has been 
adjusted in the year for any reason. 

Part A: Annual statement continued
2023 Remuneration Policy continued
Our commitment to achieving the goal of a conventional remuneration 
structure over time is absolute, although it must be recognised that we 
cannot anticipate the remuneration environment accurately and it may 
be that our objective is not fully met within this timeframe. It is our 
intention, however, that sufficient progress has been made such that, 
in principle, a new Policy put to shareholders in 2026 would reflect a 
“normalised structure”. If circumstances permit, the Committee may 
also seek to accelerate this process over a shorter time frame as 
noted above.

On behalf of the Committee, I would like to thank our major 
shareholders again for both engaging with our remuneration 
challenges and inputting into the remuneration proposals. We were 
pleased that a significant majority of our shareholders have shown 
their support at the 2023 GM. The Committee remains committed to 
ongoing dialogue with the Company’s shareholder base to ensure the 
views of all stakeholders are considered and that the correct decisions 
are made for the Company. Full details of the 2023 Remuneration 
Policy can be found in the Notice of Meeting for the 12 July 2023 GM 
which is available on the Company’s website. 

Overview of business performance 
As set out in this Annual Report, the Board is pleased with Safestore’s 
solid financial performance. After two years of outperformance in 
which the Group delivered total like-for-like revenue growth as well as 
what we believe to be industry leading REVPAF in our key markets, 
2023 has been a year of consolidation and strategic progress. Whilst 
we have seen some softness in the UK’s business customer segment, 
reflective of a weaker macro-economic environment, trading with our 
domestic customers and the remainder of business customers has 
been resilient.

During the year our strategic progress has been significant. The Group 
has opened, acquired, or extended 13 stores (five in the UK, six 
in Spain and two in the Netherlands) adding over 500,000 sq ft of 
Maximum Lettable Area (“MLA”) to the portfolio. In addition, a pipeline 
of a further 1.5 million sq ft across 30 projects has been established 
which represents 18% of the existing MLA of the business. A Joint 
Venture with Carlyle was established earlier in the year and has 
facilitated the Group’s entry into the under-penetrated German market 
and the integration of our Benelux business, acquired in 2022, is 
now complete.

Looking beyond any short term volatility, there remains a significant 
undersupply of quality self-storage capacity across the UK and 
Europe. New locations feed awareness which subsequently drives 
demand. Safestore’s industry leading business model remains 
unchanged and we have significant growth to deliver both from filling 
the 1.8m sq ft of fully invested, currently unlet space, and from the 
new sites in our pipeline, across major cities in the UK and continental 
Europe. Safestore has a proven track record, and the returns we 
deliver are significantly ahead of our cost of debt, so we look forward 
to the future with confidence.

This continued performance could not have been possible without our 
people, whom we pro-actively continue to engage with and develop. 
This includes significant training, supporting and incentivising all 
colleagues to perform to the best of their ability. We recognise that it is 
also critical for our colleagues to feel valued as well as to be paid fairly. 
We are exceptionally proud that our commitment to colleagues was 
recognised externally in 2021 by the award of the prestigious Investors 
in People (“IIP”) Platinum accreditation. 

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Given the tough operating environment and the challenging targets set 
by the Committee, the Company narrowly failed to meet the adjusted 
EBITDA (adjusted for budgeted exchange rates) threshold level of 
performance (£142.1 million versus threshold of £144.8 million). On the 
basis that the threshold performance level under the EBITDA measure 
was not achieved, under the Policy, no payout can be made under the 
strategic/operational measures, such that the Remuneration 
Committee was not formally required to test achievement under this 
element for 2023. However, in line with our commitment to provide 
transparency in relation to the strategic/operational bonus element, we 
have set out a summary of these measures and their achievement for 
2023 in the annual report on remuneration.

On this basis, the formulaic outcome for the 2023 Executive Director 
bonus is nil. Despite there being nil annual bonus for the year, the 
Committee acknowledged the management team’s excellent 
performance, particularly in relation to the strategic progress made 
during the year which will create long-term value for our shareholders. 
However, the Committee determined that it should not exercise its 
discretion to adjust the formulaic bonus outturn as it was aligned with 
the shareholder experience over 2023.

Long Term Incentive Plans
2021 LTIP – EPS and Relative TSR element performance 
measurement 
The performance period of the EPS element of the 2021 LTIP ended 
on 31 October 2023; EPS performance accounts for two-thirds of the 
award. On that basis, the Committee measured the Company’s EPS 
growth and Cash on Cash Return in relation to the underpin over the 
three-year performance period. Adjusted Diluted EPRA EPS increased 
by 16.6% p.a., significantly ahead of the 8% p.a. growth required for 
maximum vesting. The average Cash on Cash Return over the same 
period was 11.9% which also exceeded the 8% underpin target 
resulting in 100% of the awards being earned under the EPS element 
of the 2021 LTIP. 

The final vesting level for the 2021 LTIP will not be determined by the 
Committee until the vesting date of 28 January 2024, with the balance 
of awards subject to the Company’s relative TSR performance 
measured over the three-year period ending on 27 January 2024. As 
at 31 October 2023, Safestore’s TSR growth is between the median 
and upper quartile of the FTSE 250 excluding the Investment Trusts 
Index and above the upper quartile of the FTSE 350 Supersector Real 
Estate Index, which would equate to around 85% vesting under the 
relative TSR measure. 

Therefore, the Committee confirms that based on performance to 
date, the total 2021 LTIP awards are expected to vest at around 
95% of maximum and will consider whether the formulaic outcome 
is in line with underlying Company performance at the vesting date. 
The Committee will also review the outcome at the vesting date in 
the context of the share price at grant to ensure no windfall gains 
have occurred. 

The value of the 2021 LTIP awards expected to vest in January 2024, 
plus an estimate of the value of dividend equivalents accrued to 31 
October 2023, has been included in the single figure of remuneration 
table for 2023 on the basis that the relative TSR performance period 
has been substantially completed. 

2020 LTIP – Vesting Outcome
As reported in the 2022 remuneration report, the EPS element of the 
2020 LTIP representing two-thirds of the awards was earned in full as 
at 31 October 2022. The balance of the awards was subject to a 
relative TSR measure with a three-year performance period ending on 
17 March 2023. On the basis that Safestore’s TSR was significantly in 
excess of the upper quartile of both the FTSE 250 excluding Investment 
Trusts Index and FTSE 350 Supersector Real Estate Index peer 
groups, the formulaic vesting outcome for this element was 100%.

The Committee determined that the formulaic vesting outcome was 
aligned with the Company’s underlying performance on the basis that:

•  the Group’s profits, as measured by EPS, and its share price had 
increased to a similar extent over the performance period; and

•  the Group’s financial success had been achieved in parallel with 

it receiving several accolades in relation to its colleague initiatives, 
ESG performance, and consistently outstanding customer 
feedback scores.

In line with best practice, the Committee also debated whether any 
windfall gains had been received as a result of the 2020 LTIP vesting 
and noted that:

•  grant price of the award (£6.74) was 54% higher than the grant price 
of the previous LTIP award (i.e., the 2017 award) and was only 3% 
below the average share price over the twelve months prior to the 
grant date;

•  had an LTIP grant been awarded in mid-March 2019, the share 

price at grant would have been around £6. This would mean that 
the grant price of the 2020 LTIP would have been 13% higher; and 

•  Safestore significantly outperformed peers in terms of TSR over the 

performance period.

Taking these factors into consideration, the Committee determined 
that participants had not benefited from a windfall gain and therefore, 
in line with formulaic outcome, 100% of the 2020 LTIP awards vested 
on 18 March 2023. The Executive Directors’ awards are also subject 
to a 2 year post-vesting holding period.

Deferred annual bonus
Restricted shares granted in respect of the annual bonus earned 
in the year to 31 October 2020 were subject to a holding period of 
2 years which ended on 1 November 2022. The number of restricted 
shares granted to the CEO and CFO was 13,681 and 9,748 respectively. 

2023 LTIP grant
In line with the new Policy set out above, the Committee made a grant 
of LTIP awards to the Executive Directors on 12 July 2023. The Base 
awards had a face value of 300% and 215% of base salary with a 
maximum multiplier of 1.6x such that the overall maximum award 
was 480% and 344% of salary for the CEO and CFO respectively. 

The awards will vest after three years subject to the achievement of 
financial and non-financial performance measures: Adjusted Diluted 
EPRA EPS growth (65% weighting), aggregate net increase in “MLA” 
(25% weighting), and ESG targets (EPC ratings of developments and 
refurbishments at A or B and reduction in greenhouse gas emission 
intensity with a total of 10% weighting split equally between the 2 
measures). The Base awards are combined with a relative TSR multiplier, 
and an absolute and relative TSR performance modifier. The awards 
will also be subject to a two-year post-vesting holding period. 

The Committee will have overriding discretion to change the formulaic 
outcome (both downwards and upwards) if it is out of line with the 
underlying performance of the Company. This will include an 
assessment at vest as to whether any windfall gains have occurred. 
Full details of the performance conditions attached to the awards can 
be found in the annual report on remuneration on pages 116 and 117.

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95

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ remuneration report continued
for the year ended 31 October 2023

2022 Remuneration report voting outcome
The Committee noted the significant vote against the 2022 annual 
report on remuneration, with 74.66% of the votes in favour of the 
report. As set out in last year’s Directors’ Remuneration Report, the 
Board expected this outcome given previous shareholder engagement 
which indicated that some investors who voted against the 2017 
Remuneration Policy at its inception had a policy to vote against all 
future remuneration reports that disclosed the vesting value of the 
2017 LTIP awards. In addition, a number of these shareholders noted 
that their vote against the remuneration report did not reflect a vote 
against either the management or the Board and that they accept fully 
that the payouts reflect the outstanding value creation for all 
shareholders over the five-year period from 2017 to 2022. 

As set out above, the 2023 Remuneration Policy has received 
overwhelming levels of support so the Committee is hopeful that its 
execution will be viewed favourably over the coming years.

Executive Director change 
As announced on 28 September 2023, Andy Jones has notified the 
Board of his intention to retire from the role of Chief Financial Officer 
and as a Director of the Company. Andy will continue in his role until 
the transition to his successor is complete, and the Company has 
commenced an external search for his replacement.

For over ten years, Andy has been instrumental in helping deliver 
the Company’s strategy, significantly expanding its store portfolio and 
entering 4 additional geographies. Given that Andy will continue in his 
role until the transition to his successor is complete, the Remuneration 
Committee determined that it would be appropriate to grant him a 
2024 LTIP award to cover this period. In addition, given that Andy is 
retiring, he will be treated as a good leaver in accordance with Policy 
and the LTIP rules and, in line with best practice, the Committee 
determined that his unvested LTIP awards will be pro-rated for time, 
with performance testing and vesting occurring on their normal dates. 
Andy will also be eligible for a pro-rated bonus for 2024.

Planned activities for 2024
We set out below the activities which the Committee expects to 
undertake next year:

•  determine the appropriate recruitment and ongoing remuneration 

package for the new CFO when appointed;

•  implement the new Policy as part of the Committee’s pledge to 

move to a conventional remuneration package over time for both 
the new CFO and CEO;

•  continue the normal oversight of the annual remuneration cycle 

including approving Company-wide salary increases, approving the 
annual bonus and LTIP performance measures, weightings and 
targets, measuring performance against the bonus targets and 
determining the vesting outcomes of the relative TSR element of the 
2021 LTIP award and the EPS element of the 2022 LTIP award;

•  review of senior manager salaries in the context of Executive 

Director salaries; and

•  review of wider workforce pay policies and practices and feedback 

from the workforce panel.

Part A: Annual statement continued
Remuneration outcomes for 2023 continued
Non-Executive Directors’ fees
The Executive Directors recommended to the Board that Non-Executive 
Director and Chairman fees should rise by 6% from 1 May 2023 in line 
with the increase applied to the Executive Directors’ salaries, and below 
the UK average workforce increase rate of 8.5%. As such, Non-Executive 
Director base fees have increased to £61,141, Committee Chair fees 
have increased to £11,464, and the Chairman’s fee has increased to 
£233,200.

Wider workforce pay
Safestore’s pay principles were reviewed during the year and continue 
to set out a framework for making decisions on colleagues’ pay. 
Reward packages follow a pay-for-skills model and consist of a 
combination of fixed and variable elements, including base pay, 
performance related pay, annual bonus, pension and benefits. In the 
UK, we also operate an annual all-colleague share plan to foster the 
culture of ownership, reflecting our remuneration principles by rewarding 
colleagues for the successful execution of strategy over a multi-year 
horizon. We are delighted that many UK colleagues are enrolled in our 
Sharesave scheme, with 36% participating in our most recent scheme. 
Participation in the LTIP has also continued to expand with 73 employees 
across four countries being granted awards during the year.

The Committee receives remuneration information from across the 
Group regarding annual salary reviews, bonus, gender and ethnicity 
pay gaps and CEO pay ratios, together with the principles that are 
applied in relation to broader incentive schemes, and how these align 
with culture. We recognise that it is critical for our colleagues to feel 
valued as well as to be paid fairly. 

Our approach to colleague engagement through our formal workforce 
advisory panel is now fully embedded. Our 15 People Champions 
continue to engage directly with the CEO on a wide range of subjects 
including remuneration. In addition, the CEO also ran 2 virtual town 
hall sessions where colleagues had the opportunity to raise questions, 
discuss business issues and provide feedback. Please see the section 
on our communication with colleagues for more information.

I am also exceptionally proud that we hold the prestigious Investors in 
People (“IIP”) Platinum accreditation in 2021 and we continue to strive 
for excellence in this area. 

Our 2022 ethnicity pay gap of 7.7% remains above the latest national 
ethnicity pay gap of 2.3%1. This gap tells us that there is still an 
under-representation of Black, Asian and ethnic minority colleagues in 
higher paid roles. We know that, at our sales colleague level, our mean 
ethnicity pay gap is 2.2%. However, many of our colleagues have not 
yet shared their ethnicity information, which does limit our ability to 
see the wider picture. Encouraging our colleagues to disclose their 
ethnicity, and addressing any barriers to them doing so, remains a key 
focus for us. Our median gender pay gap of 7.9% is significantly below 
the UK average of 14.9%2. We currently have more men than women 
in senior leadership positions that attract higher levels of pay; this, 
therefore, contributes to our gender pay gap. We can see that women 
at Safestore are progressing to more senior levels, as the level of 
female representation in our upper pay quartiles is up by 3.4ppts 
this year and has slightly reduced in the lower pay quartile.

We have also published our CEO pay ratio for the fifth time in line 
with the reporting regulations and the Committee notes that it is 
significantly lower than in 2021 and 2022, given the 2017 LTIP awards 
have now fully vested. 

Notes:
1  Ethnicity pay gaps: 2019, ONS.gov.uk. 

2  Gender pay gap in the UK: 2022, ONS.gov.uk.

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Base salary and LTIP award levels for 2024
At the time of writing, the Committee has not determined 2024 salary 
and LTIP Award levels. It is anticipated that 2024 salary, LTIP award 
levels and performance targets will be finalised before the publication 
of the Notice of Meeting for the 2024 AGM. Therefore, to provide 
shareholders with full disclosure of the remuneration decisions which 
will be voted upon at the AGM, the Committee will provide details of its 
decisions in the notes of the 2024 AGM Notice of Meeting. For future 
years, the Committee will revert to the usual approach of disclosing 
such details in relation to the implementation of Policy in the 
annual report.

Summary 
Overall, the Company delivered solid performance during 2022/23 
and unfortunately narrowly missed its bonus targets. Although 
disappointing, the Committee believes that the 2023 remuneration 
outcomes are appropriate and reflective of the shareholder experience. 

We will also be asking shareholders to vote in favour of our Directors’ 
remuneration report at the 2024 AGM; I would welcome any feedback 
or comments on this report and look forward to receiving any written 
questions ahead of our AGM. You will find details of the conference 
facility and how to submit written questions on our website at  
www.safestore.co.uk/corporate.

We will continue to engage with shareholders and their representative 
bodies on remuneration and other governance matters and thank all 
our shareholders for their continued support on remuneration matters.

Finally, I want to recognise that the Company’s performance would not 
be possible without the excellence demonstrated by our colleagues. 
To all colleagues – thank you for your hard work and commitment to 
making Safestore the strong business it remains today.

Approved by the Board on 16 January 2024 and signed on its behalf by:

Laure Duhot 
Chair of the Remuneration Committee
16 January 2024

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OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ remuneration report continued
for the year ended 31 October 2023

Part B: Our remuneration at a glance 
Ahead of the annual report on remuneration, we have summarised below the key elements of our current Policy approved at the GM held on  
12 July 2023 along with a summary of how we intend to implement the Policy in 2024. The implementation of Policy will be in line with that set  
out in the Notice of Meeting from 12 July 2023. We also summarise the key remuneration outcomes for 2023.

Our full Policy can be found on the Safestore website at www.safestore.co.uk. 

Summary of our Directors’ Remuneration Policy and planned implementation of Policy for 2024

Element

Key features of Policy approved at 2023 AGM

Implementation for 2024

Executive Directors

Frederic Vecchioli

Andy Jones

Base salary

Reflects an individual’s responsibilities, experience and role.

Base salary of £481,853. 

Base salary of £343,320.

Salary increases will normally be applied annually over the life of 
the Policy, which for the avoidance of doubt may be higher 
than the average workforce rate. This is to rebase fixed pay to 
a more market-competitive position allowing a corresponding 
reduction in LTIP award levels to achieve a more ‘normalised 
remuneration structure’. 

(6% increase in May 2023).

(6% increase in May 2023).

The increases were below the average for the UK 
workforce (8.5%). Both salaries remain below both the 
FTSE 250 and FTSE 350 Supersector Real Estate Index 
lower quartiles.

At the time of writing, the Committee has not determined 
the level of salary increase to be applied for 2024. 
However, to provide shareholders with full disclosure of 
the remuneration decisions which will be voted upon at 
the AGM, the Committee will set out this information in 
the notes of the 2024 AGM Notice of Meeting.

Benefits and 
pension

All Executive Directors will receive the average employer 
pension contribution rate received by the workforce (currently 
4.1% of salary).

Executive Directors will receive a pension contribution/
cash supplement of 4.1% of salary in line with the 
average workforce contribution rate.

Market-competitive benefits package provided. 

Benefits in line with the Policy.

The Committee would expect to be able to provide other 
benefits where appropriate and to adopt benefits such as 
relocation expenses, tax equalisation and support in meeting 
specific costs incurred by Executive Directors to ensure the 
Company and the individuals comply with their obligations in 
the reporting of remuneration.

Annual bonus

Maximum award equal to 150% of salary per annum.

Maximum opportunity of 150% of salary. 

The annual bonus for 2024 will be based on two-thirds 
EBITDA (excludes all leasehold rent charges and 
non-recurring items) and one-third strategic/operational 
measures. There will be no pay-out under non-financial 
measures if threshold performance under the financial 
measure is not met. 

The Board deems the annual bonus targets to be 
commercially sensitive. Full details of the 2024 targets 
and their achievement will be disclosed retrospectively in 
the 2024 Directors’ Remuneration Report. All other 
elements of 2024 annual bonus operation will be in line 
with the Policy.

Performance measures are two-thirds financial and one-third 
non-financial, with a financial underpin ensuring no payout 
for strategic/operational element if financial performance is 
below threshold.

Payout for threshold performance is 20% of maximum and for 
target performance is 50% of maximum.

Any bonus in excess of 100% of salary will be held in shares 
(referred to hereinafter as restricted shares) on a net of tax 
basis, via an agreement with the Executive, until the end of the 
two-year period following the financial year in which the bonus 
is earned. 

For bonus paid in cash, malus applies in the year the bonus  
is earned and claw-back operates for three years thereafter.  
For restricted shares, malus applies until the end of the 
two-year period following the financial year in which the bonus 
is earned, and claw-back operates for three years thereafter.

Dividends are payable on restricted shares.

The Committee will continue to have overriding discretion to 
change formulaic outcomes (both downwards and upwards) if 
they are out of line with underlying performance of the 
Company. In addition, the Committee has the discretion to 
adjust targets or performance measures for any exceptional 
events that may occur during the year.

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Element

Key features of Policy approved at 2023 AGM

Implementation for 2024

Frederic Vecchioli

Andy Jones

As set out within the new Policy, the Committee 
will determine the appropriate level of LTIP award to 
grant to the CEO and CFO for 2024 to move to a more 
conventional remuneration structure, taking into account 
the salary increase for 2024. 

At the time of writing, the Committee has not determined 
the salary increase, and therefore the corresponding 2024 
LTIP award levels and associated performance targets. 
However, to provide shareholders with full disclosure of 
the remuneration decisions which will be voted upon at 
the AGM, the Committee will set out this information in 
the notes of the 2024 AGM Notice of Meeting.

Executive Directors

LTIP

LTIP award of nil-cost options over shares on an annual basis 
with a three-year vesting and two-year holding period. Dividend 
equivalents will be paid on vested shares. 

The maximum annual Base award will be up to 300% of 
salary for the CEO and 215% of salary for the CFO/other 
Executive Directors. 

The performance measures, weightings and targets for the 
Base award will be set each year by the Committee based 
on a combination of financial and non-financial measures. 
Financial measures will not account for less than 65% of the 
LTIP opportunity. 

The vesting schedule will be such that for the financial 
measures, 20% of awards will vest for threshold performance 
and 0% of awards will vest for threshold performance for the 
non-financial measures.

Vesting of the Base awards can be increased by up to 1.6x 
such that the overall maximum award will be up to 480% 
and 344% of salary for CEO and CFO/other Executive 
Directors respectively. 

Total LTIP award levels will be reduced annually during the 
Policy period. 

Malus applies up to the vesting date and claw-back applies 
during the two-year holding period.

The Committee will have overriding discretion to change 
formulaic outcomes of the LTIP awards (both downwards and 
upwards) if they are out of line with underlying performance of 
the Company. In addition, the Committee has the discretion to 
adjust targets or performance measures for any exceptional 
events that may occur during the year.

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for the year ended 31 October 2023

Part B: Our remuneration at a glance continued
Summary of our Directors’ Remuneration Policy and planned implementation of Policy for 2024 continued

Element

Key features of Policy approved at 2023 AGM

Implementation for 2024

Executive Directors

LTIP continued

Shareholding 
guidelines

In-employment guidelines are 600% and 450% of salary for the 
CEO and CFO/other Executive Directors respectively. 

Post-employment guideline is 350% of salary on cessation for 
two years (or their actual shareholding on cessation if lower than 
350% of salary). This excludes shares owned pre-18 March 
2020 and awards vesting from the 2017 LTIP. 

Frederic Vecchioli

Andy Jones

Chair and Non-Executive Directors

Fees

Non-Executive Directors may receive a base fee and 
additional fees for chairing a Committee or being the Senior 
Independent Director.

The Chairman’s fee: £233,200.

Non-Executive base fee: £61,141.

Committee Chair and SID fee: £11,464.

Non-Executive Director and Chairman fees were 
increased by 6% from 1 May 2023 in line with the 
increase applied to the Executive Directors’ salaries, and 
below the UK average workforce increase rate of 8.5.

Legacy awards 
The Company will honour any remuneration related commitments to current and former Executive Directors and Non-Executive Directors 
(including the exercise of any discretions available in relation to such commitments) where the terms were agreed and/or commitments made in 
accordance with any previous Remuneration Policy of the Company. Such payments or awards will be set out in the Annual Report on 
Remuneration in the relevant year. For the avoidance of doubt, it is noted that Executive Directors are eligible to receive payment under any 
award made prior to the approval and implementation of the new Remuneration Policy set out in this report.

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Business performance and incentive outcomes in 2023

KPI

Measured in

2023 performance

2023 incentive outcome

Underlying EBITDA in 2023

Annual bonus

5.3% increase to £142.2 million.

Adjusted Diluted EPRA 
Earnings per Share growth 
over three years to 31 October 
2023

TSR growth over three years 
to 17 March 2023

2021 LTIP

58.6%, i.e. 16.6% per annum.

2020 LTIP

Safestore = 34.2%.

Upper quartile of:

Optimisation of performance  
of existing portfolio

Annual bonus

Strong and flexible 
capital structure

Annual bonus

•  FTSE 250 Index excluding Investment Trusts = 21.6%; and

•  FTSE 350 Supersector Real Estate Index = -7.3%.

As an Investors in People Platinum accredited organisation, our 
focus on our colleagues and culture has enabled us to continue 
to deliver sustainable business performance.

The time spent on training across the business was over 
28,000 hours. Other highlights include:

•  Developed a fully online booking and contracting process and 

commenced testing and iteration.

•  Developed a Construction Analytics function, delivering 
improved construction cost control across the Group.

•  Developed and integrated multiple technologies to enable 

our first fully unmanned stores. 

•  Expansion of acquisition teams to grow store portfolio.

The Company’s strong capital structure continued to allow it to 
take advantage of opportunities across the Group in order to 
deliver incremental earnings growth over the longer term.

Highlights included:

•  On 11 November 2022, the Group completed the refinancing 

of its RCFs which were due to expire in June 2023. The 
previous £250 million Sterling and €70 million Euro RCFs 
were replaced with a single, unsecured four-year £400 million 
multi-currency revolving facility. In addition, a further £100 
million uncommitted accordion facility is incorporated in the 
facility agreement, which increases funding capacity, allowing 
us to continue to consider strategic, value-accretive 
investments as and when they arise. The facility is for a 
four-year term with two one-year extension options 
exercisable after the first and second years of the agreement.

•  Group leverage was below the Group’s strategic targeted 
level of an LTV ratio of between 30–40% (25.4% for 2023).

Take advantage of selective 
portfolio management and 
expansion opportunities

Annual bonus

Joint Venture to enter the German market. Started with 7 leasehold 
stores but since acquired the freehold of one of the stores and 
exchanged contracts on 2 further freehold opportunities. 

Acquired new development opportunities in the UK, Spain and 
the Netherlands, in addition to opening new stores and 
completing store extensions in various locations. 

ESG

Annual bonus

Continued external recognition of ESG achievements and 
disclosures through the following:

•  EPRA Sustainability BPR Silver Award

•  GRESB Public Disclosure A

•  MSCI ESG ‘AA’

•  Support the Goals – 5*

Key:

  Threshold or below 

  Threshold to target 

  Target to maximum

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for the year ended 31 October 2023

Part B: Our remuneration at a glance continued
Business performance and incentive outcomes in 2023 continued
This resulted in the following incentive outcomes:

•  On the basis that the threshold EBITDA performance level was narrowly missed, there will be no payout under the financial element of the 

bonus. In line with the Policy, the payout from the strategic/operational element, is also set to nil as the EBITDA threshold financial gateway has 
not been met.

•  Although disappointing, the Committee determined that this formulaic outcome was representative of the shareholder experience over the 

year and as a result, the 2023 annual bonus payout for the Executive Directors is nil. 

•  The performance period of the relative TSR element of the 2020 LTIP, which accounts for one-third of the award, ended on 17 March 2023. 
Safestore’s performance being in excess of the upper quartile of both peer groups, combined with satisfying the Cash on Cash Return 
underpin, resulted in the performance targets under this element being met in full. Therefore, taking account of the EPS element which also 
fully vested representing two-thirds of the award, the final vesting level for the 2020 LTIP was determined by the Committee to be 100%. 

•  The Committee believes that the awards that vested in March 2023 for the Executive Directors and their colleagues are commensurate with 

the corporate success that the Company achieved over the three-year performance period (as set out on pages 94 and 95 of the 
Remuneration Committee Chair’s annual statement and the annual report on remuneration). 

•  The performance period of the EPS element of the 2021 LTIP ended on 31 October 2023; EPS performance accounts for two-thirds of the 
award. On that basis, the Committee measured the Company’s EPS growth and Cash on Cash Return in relation to the underpin over the 
three-year performance period. Adjusted Diluted EPRA EPS increased by 16.6% p.a., significantly ahead of the 8% p.a. growth required for 
maximum vesting. The average Cash on Cash Return over the same period was 11.9% which also exceeded the 8% underpin target. 
Therefore, the formulaic outcome of this element is that 100% of the awards have been earned. 

•  The final vesting outcome for the 2021 LTIP will not be determined by the Committee until the vesting date of 28 January 2024, with the 
balance of awards earned being subject to the Company’s relative TSR performance measured over the three-year period ending on 
27 January 2024. As at 31 October 2023, Safestore’s TSR growth is between the median and upper quartile of the FTSE 250 excluding 
Investment Trusts and above the upper quartile of the FTSE 350 Supersector Real Estate Index peer groups, which would equate to 85% of 
maximum vesting. Therefore, the Committee confirms that based on current performance and taking account of the EPS element, it expects 
the awards to vest at around 95% of maximum and will consider whether the formulaic outcome is in line with underlying Company 
performance at the vesting date. 

•  The Committee is comfortable that the Policy operated as intended and that the overall 2023 remuneration earned by the Executive Directors 

was appropriate. 

Remuneration in the wider context 
Context to our Executive Director remuneration in light of wider workforce considerations: 

•  The wider workforce predominantly has access to competitive bonus arrangements, can participate in all-colleague share plans and/or 

recognition schemes and is eligible to be auto-enrolled into the Safestore Group Personal Pension Plan.

•  The wider workforce pay principles have been reviewed, leading to further increases in salaries and benefits, including an average UK 

workforce salary increase of 8.5% during the year.

•  Continued alignment of Executive Director and general workforce pension contributions.

•  Participation in our Sharesave scheme remained well above typical levels at 38%.

•  Safestore’s 2022 UK median gender pay gap is 7.9% and 2022 median ethnicity pay gap is 7.7%.

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Part C: Annual report on remuneration
The 2023 annual report on remuneration contains the details of how the Company’s Policy was implemented during the financial year ended 
31 October 2023. An advisory resolution to approve this report and the Remuneration Committee Chair’s annual statement will be put to 
shareholders at the 2024 AGM.

Pay fairness 
To attract and retain the highest calibre individuals, we aspire to become the employer of choice within our sector, maintaining a competitive 
reward package that balances fairness to the colleague with the responsible use of shareholders’ funds. 

We review our pay principles, which set out a framework for making decisions on colleagues’ pay, annually. The aim is to:

•  support the recruitment and retention of high quality colleagues;

•  enable us to recognise and reward colleagues appropriately for their contribution;

•  help to ensure that decisions on pay are managed in a fair, just and transparent way; and

•  create a direct alignment between Company culture and our reward strategy.

As part of our commitment to fairness, we have set out further information about our colleague offering. The various factors which make up our 
colleague value proposition are set out below:

Pay and benefits

•  We pay all our colleagues above the over-23 National Living Wage 

•  Under the 2023 LTIP, 73 key colleagues were invited to participate, 

rate, regardless of their age. The average annual salary for our store 
sales colleagues is £25,445, over £3,771 above the current National 
Living Wage for an over-23 year old on a 40-hour contract.

allowing them to share in the success of the Company. The 
performance conditions for below Board-level colleagues are the 
same as those for the Executive Directors.

•  All our sales colleagues are eligible for our performance-based 

monthly bonus scheme and can earn up to 50% of their monthly 
salary. Our Head Office colleagues are eligible to receive a 
discretionary annual bonus, which is calculated against business 
targets and objectives.

•  Colleagues can join our Sharesave scheme on an annual basis for a 
fixed three-year term. Membership for our 2023 offering was 36% of 
the eligible population.

•  All eligible colleagues are auto-enrolled into the Safestore Group 
Personal Pension Plan provided through Aviva with a minimum 
employer contribution rate of 4% of salary. 

•  Additional benefits include private healthcare cover, healthcare cash 
plan, discounted gym membership, life insurance from day one of 
employment, paid holiday allocation and a Cycle to Work scheme. 

•  Our family friendly policy means we offer new mothers twelve weeks’ 
full pay and new fathers 2 weeks’ full pay, as well as sending new 
parents a beautiful gift when their child is born.

Working environment

•  Our leadership teams have created an environment where our 
managers and leaders are provided with the skills, tools and, 
crucially, time to dedicate to their teams. This has been achieved 
through maintaining good colleague–manager ratios; for example, 
no Regional Manager oversees more than 12 stores.

•  Our ‘Make the Difference’ people forum, launched in 2018, is a 

formal workforce advisory panel which enables frequent 
opportunities for us to hear and respond to our colleague voice. We 
drive change and continuous improvement in responding to the 
feedback we receive, via our internal communications channels and 
through our network of People Champions. 

•  We have a comprehensive Colleague Assistance programme where 
our teams can find guidance on coping strategies. They can speak 
to a professional who is ready to support and guide them through 
any concerns they have; in addition, for those who need it, they can 
access up to 5 counselling sessions.

•  We support a healthy work–life balance through offering a Company 

sick pay scheme and encouraging all team members to take their rest 
breaks. We welcome and consider all requests for flexible working 
and at-home working, where appropriate. 

•  We know our people as individuals, and show respect for each other, 
enabling everyone to have a voice so that they can bring their full, 
unique selves to work. 

•  We are committed to providing an inclusive workplace and 
encouraging and welcoming diversity with zero tolerance of 
harassment and discrimination. More detail can be found in our 
People Principles document online.

•  Our strong wellbeing foundation has enabled us to develop a strategy 
setting out our approach to further support diversity and inclusion 
at Safestore.

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for the year ended 31 October 2023

Part C: Annual report on remuneration continued
Pay fairness continued

Development opportunities

•  We have built an environment where it’s natural for us to give regular, 

•  Our Store Manager Development programmes offer the opportunity 

honest feedback and to coach in the moment. We go beyond 
mandatory training to promote life-enhancing learning where 
everyone can continually evolve.

to gain a nationally recognised qualification from either the Institute of 
Leadership & Management (“ILM”) or the Chartered Management 
Institute (“CMI”) utilising the Apprenticeship Levy.

•  In 2023, we invested over 28,000 hours into developing our people. 
From online learning modules to face-to-face sales training, every 
one of our colleagues can take part in structured learning. 

•  We offer health and safety training including first aid, forklift and 

fire safety. 

Recognition

•  Our Senior Leadership Development programme ‘LEAD Academy’ 
supports a Level 5 Management and Leadership apprenticeship.

•  Furthermore, our Graduate programme provides an opportunity for 

newly qualified graduates to build their skill set and experience into a 
career with Safestore. 

•  We recognise great performance and behaviours through our 

•  Our annual pay review/bonus schemes are based on individual 

annual appraisal process. 

performance ratings. 

•  Our values, created by our store teams, are at the heart of 

•  We also reward our sales consultants for completion of training 

everything the organisation does.

modules through a pay-for-skills approach.

•  The values are accompanied by a set of behaviours and everyone is 

assessed against these every 6 months.

Informing the Committee on the wider workforce
To build the Remuneration Committee’s understanding of reward arrangements applicable to the wider workforce, the Committee is provided 
with data on the remuneration structure for management level tiers below the Executive Directors and pay outcomes for these roles, as well as 
comparable benchmarking information. The Committee also reviews feedback from the formal workforce advisory panel, in addition to the 
Investors in People survey, which provides further context in relation to pay and conditions throughout the organisation and supports the 
Committee in making decisions on future pay outcomes in line with the Policy. The Committee uses this information to ensure consistency and 
fairness of approach throughout the Company in relation to remuneration.

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Alignment with Provision 40 of the Corporate Governance Code and Company strategy
The table below sets out how the current Policy addresses the factors in Provision 40 of the Corporate Governance Code, the objective of which 
is to ensure that the remuneration arrangements operated by the Company are aligned to all stakeholder interests including those of shareholders.

Factor

How this was addressed in the Remuneration Policy

Clarity 
Remuneration arrangements should be transparent and promote 
effective engagement with shareholders and the workforce.

This was addressed through our commitment to full transparency and 
engagement with our shareholders in relation to the Policy.

The Company engages directly with the broader colleague population on 
their remuneration through a variety of methods including the workforce 
advisory panel and town hall events led by the CEO.

Simplicity 
Remuneration structures should avoid complexity and their rationale and 
operation should be easy to understand.

Taking on board shareholder feedback, we designed a new LTIP for our 
2023 Policy which is well understood by shareholders who inputted on its 
construct throughout the extensive shareholder consultation process.

Risk 
Remuneration arrangements should ensure reputational and other risks 
from excessive rewards, and behavioural risks that can arise from 
target-based incentive plans, are identified and mitigated.

Identified risks have been mitigated as follows:

•  deferring an element of bonus into shares and requiring a two-year 

holding period for LTIP share awards helps ensure that the 
performance related awards are sustainable and thereby discourages 
short term behaviours;

•  aligning any reward to the agreed strategy of the Company;

•  reducing the awards or cancelling them through malus and claw-back 

provisions if the behaviours giving rise to the awards are 
inappropriate; and

•  reducing annual bonus or LTIP awards or cancelling them, if it 

appears that the criteria on which the awards were based do not 
reflect the underlying performance of the Company.

Predictability 
The range of possible values of rewards to individual Directors and any 
other limits or discretions should be identified and explained at the time 
of approving the Policy.

The Remuneration Policy in the 2023 Notice of General Meeting sets out 
the potential remuneration available in several performance scenarios. 

The Committee is comfortable that the discretions available to it as set 
out in the current Policy are sufficient.

Proportionality 
The link between individual awards, the delivery of strategy and the long 
term performance of the Company should be clear. Outcomes should 
not reward poor performance.

One of the key strengths of the current approach of the Company to 
remuneration is the direct link between strategy and the value received by 
Executive Directors.

Please see the schematic below which sets out in detail the link 
between Company strategy and the performance measures in the 
current incentive arrangements.

Alignment to culture 
Incentive schemes should drive behaviours consistent with Company 
purpose, values and strategy.

The LTIP rewards long term sustainable performance which is a key 
tenet of the Company’s strategy, purpose and values as set out in our 
sustainability report on page 44.

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Part C: Annual report on remuneration continued
Pay fairness continued
Alignment with Provision 40 of the Corporate Governance Code and Company strategy continued
In line with the proportionality factor from Provision 40 of the Corporate Governance Code set out above, the Committee designed the incentive 
arrangements such that they were closely aligned with Company strategy as set out in the schematic below:

Optimising the trading 
performance of existing portfolio

Maintaining a strong and 
flexible capital structure

Selective portfolio management 
and expansion opportunities

What does success look like?

•  First‑class digital marketing 

expertise

•  Motivated and effective store teams 
benefiting from improved training 
and coaching 

•  Central revenue management and 

cost control

•  A capital structure appropriate for 

our business

•  Flexibility to take advantage of 

carefully evaluated development and 
acquisition opportunities

•  Successful store openings 

•  Strong pipeline for future openings

•  External recognition of ESG efforts

How do we measure progress against our objectives?

Annual 
bonus

Strategic and 
operational

Financial

•  Independent customer 

service survey

•  People engagement survey results

•  Assessment of online 

marketing enhancement

•  Occupancy management 

enhancement

•  Free cash flow

•  Key capital cover ratios

•  Increased ability to pay dividends

•  Successful store openings on  

time/budget

•  Strong pipeline for future openings

•  Increased portfolio valuation

All feed through to KPI = EBITDA growth

LTIP

•  Continued successful execution of strategy should lead to shareholder value creation measured over three years by Adjusted  
EPRA EPS growth, increase in net MLA, progress against our ESG strategy and TSR relative to FTSE 250 and sector peers

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Pay relativities
Internal – CEO pay ratio
Our CEO to colleague pay ratios for 2023 are set out in the table below. We also provide the 2019–2022 data for comparison purposes. 

Financial year Method used

25th percentile pay ratio

50th percentile pay ratio

75th percentile pay ratio

2019

2020

Option B (gender pay 
gap data)

Option B (gender pay 
gap data)

60:1 

55:1 

37:1 

Total pay and benefits: £19,067 

Total pay and benefits: £20,669 

Total pay and benefits: £31,278 

Salary: £17,197

Salary: £18,175

Salary: £25,029

49:1

41:1

32:1

Total pay and benefits: £22,820

Total pay and benefits: £27,244

Total pay and benefits: £34,857

Salary: £18,500

Salary: £24,240

Salary: £30,852

2021

Option A

554:1

500:1

365:1

Total pay and benefits: £23,502

Total pay and benefits: £26,019

Total pay and benefits: £35,686

Salary: £19,540

Salary: £19,540

Salary: £28,829

20221

Option A

349:1

312:1

227:1

Total pay and benefits: £24,031

Total pay and benefits: £26,849

Total pay and benefits: £36,939

Salary: £20,300

Salary: £21,100

Salary: £30,556

2023

Option A

53:1

48:1

36:1

Total pay and benefits: £24,866

Total pay and benefits: £27,499

Total pay and benefits: £37,270

Salary: £22,200

Salary: £22,700

Salary: £34,500

Note:
1  2022 ratios have been updated in line with the restated CEO single figure of remuneration for 2022.

Since 2021, the Company has chosen methodology Option A for the calculation, which takes into consideration the full-time equivalent basis of 
all UK employees and provides a representative result of employee pay conditions across the Company. In 2019 and 2020, the Company used 
methodology Option B. However, given the guidance by several shareholders that Option A is preferred, we updated our methodology to 
maintain market best practice disclosures. 

The CEO remuneration figure is as shown in the Executive Directors’ remuneration table on page 110. The remuneration figures for the employee 
at each quartile were determined as at 31 October 2023. Each colleague’s pay and benefits were calculated using each element of employee 
remuneration, consistent with the CEO, pro-rated to be on a full-time equivalent basis. This therefore included the following elements of pay:

•  base salary;

•  private medical insurance;

•  car/car allowance;

•  fuel allowance;

•  employer pension contribution;

•  annual bonus; 

•  overtime and extra pay; 

•  2021 LTIP (including estimate of relative TSR element); and

•  Sharesave.

No components of pay have been omitted. The following estimates and adjustments were made: 

•  For new joiners, salary and benefits were annualised and bonus was calculated based on average payout for the relevant store.

•  For colleagues on the annual bonus scheme, awards were estimated based on expected outcomes.

•  Adjustments were made to achieve full-time equivalent rates. 

The Committee notes that the 2023 median ratio is lower than in 2021 and 2022 due to the CEO’s single figure of remuneration being significantly 
lower than in those years. This is because the 2021 LTIP payouts are expected to be significantly lower than those of the 2017 LTIP, given the 
reduced award levels. The Committee notes that the 75th percentile employee is below the seniority to receive a 2020 or 2021 LTIP award and 
therefore payouts to c. 70 participants do not get captured within this ratio. 

The above analysis demonstrates that the ratio is driven by the different structure of our CEO’s pay versus that of our colleagues, as well as the 
composition of our workforce. This ratio varies between businesses even in the same sector. What is important from our perspective is that this 
ratio is influenced only by the differences in structure, and not by divergence in fixed pay between the CEO and the wider workforce.

The Committee considers the 50th percentile pay ratio to be consistent with pay and progression policies for UK colleagues.

Safestore Holdings plc  |  Annual report and financial statements 2023

107

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ remuneration report continued
for the year ended 31 October 2023

Part C: Annual report on remuneration continued
Pay relativities continued
Diversity pay gap reporting
We are committed to providing an inclusive workplace and encouraging and welcoming diversity with zero tolerance of harassment and 
discrimination. More detail can be found in our People Principles document (which can be found in the governance section of our website).

Building a diverse and inclusive workplace is a top priority for us. Our already strong wellbeing foundation has enabled us to develop a strategy 
setting out our approach to further support diversity and inclusion at Safestore. Our new Diversity and Inclusion Strategy is about embedding 
and continuing the important work we’ve already done to enable all our colleagues to feel confident to bring their full, unique selves to work. 

At Safestore, all colleagues are paid equally for doing the same or similar work. Our bonus schemes are open to all job levels and colleagues at 
the same level have the same bonus opportunity. 

This year we were pleased to publish our first ever Diversity Pay Gap Report, which includes ethnicity and gender data. We have chosen to 
voluntarily report on our ethnicity pay data, because we believe this is an important step on our diversity and inclusion journey. We know there is 
still work to do to reduce our pay gaps. Our ethnicity pay gap of 7.7% remains above the latest national ethnicity pay gap of 2.3%2. This gap tells 
us that there is still an under-representation of Black, Asian and ethnic minority colleagues in higher paid roles. However, many of our colleagues 
have not yet shared their ethnicity information, which does limit our ability to see the wider picture. Encouraging our colleagues to disclose their 
ethnicity, and addressing any barriers to doing so, remains a key focus for us. Our median gender pay gap of 7.9% is significantly below the 
UK average of 14.9%1. We currently have more men than women in senior leadership positions that attract higher levels of pay; this, therefore, 
contributes to our gender pay gap. We also know that women are under-represented in some industries from which we recruit, such as property 
and construction.

Highlights include:

•  Our median gender pay gap of 7.9% is significantly below the UK average of 14.9%1.

•  We can see that women at Safestore are progressing to more senior levels, as the level of female representation in our upper pay quartiles is 

up by 3.4ppts this year and has slightly reduced in the lower pay quartile.

•  We know that, at our sales colleague level, our mean ethnicity pay gap is 2.2%2.

Notes:
1  Gender pay gap in the UK: 2022, ONS.gov.uk.

2  Ethnicity pay gaps: 2019, ONS.gov.uk. 

Remuneration justification
The Committee is comfortable that the internal and external pay relativity reference points provide justification that the new Policy is appropriate, 
as set out in the Chairman’s statement.

Communication with colleagues
During the year, we communicated with colleagues and gathered their feedback in a number of ways as set out below:

Workforce advisory panel: As set out in the Committee Chair’s statement, in 2018 the Company established a formal workforce advisory panel 
to facilitate engagement with colleagues. The panel has now been successfully embedded in the business. Our 15 People Champions have 
continued to engage directly with the CEO across a wide range of subjects including remuneration. Appropriate feedback from these sessions 
was presented to the Remuneration Committee, which the Committee considered when determining the remuneration levels for Executive 
Directors in 2023. In addition, over the past few years feedback from the panel has resulted in the Remuneration Committee and Board 
approving improved colleague benefits such as enhanced Company sick pay, improved healthcare provision, and more frequent opportunities to 
participate in all-colleague share schemes. 

CEO town hall events: The CEO also ran 2 virtual town hall sessions where colleagues had the opportunity to raise questions, discuss business 
issues, and provide feedback on subjects including remuneration. As part of these events, colleagues were engaged on how the Executive 
Directors’ Remuneration Policy aligned with the wider Company pay policy.

Colleague survey: Our management team and the workforce advisory panel reviewed the recommendations from our 2021 Investors in People 
colleague survey, establishing improvements made and agreeing further actions with the aim of maintaining our leadership engagement score of 
over 90%.

Communication with shareholders
The table below shows the results of the latest shareholder votes on the Directors’ remuneration report and Policy resolutions:

Votes for

%

Votes against

%

Votes withheld

2023 AGM vote on annual report on remuneration

140,636,482

74.66

47,726,385

25.34

354,337

2023 GM vote on Remuneration Policy

178,517,273

97.40

4,769,130

2.60

2,815,021

Please refer to the Chairman’s statement which sets out the shareholder engagement undertaken by the Committee over the past year in relation 
to our remuneration strategy. The Committee was delighted to see that the 2023 Remuneration Policy was positively received by our 
shareholders and would like to thank all our shareholders and the investor bodies for their constructive feedback provided through an extensive 
engagement process conducted over the year, and for showing their overwhelming support at our General Meeting. 

108

Safestore Holdings plc  |  Annual report and financial statements 2023

Chief Executive Officer and colleague pay
Total shareholder return and Chief Executive Officer pay over the last ten years
The chart shows the performance of a hypothetical investment of £100 in ordinary shares (as measured by the TSR for the Company) against the 
FTSE 250 and FTSE 350 Supersector Real Estate Index over a period of ten financial years starting from 31 October 2013 through to 31 October 
2023. The FTSE 250 has been selected as an appropriate comparison index due to Safestore’s ranking within the FTSE in terms of market 
capitalisation. The FTSE 350 Supersector Real Estate Index has been selected as an appropriate comparator group as its major sector 
competitors are constituents of this index. 

The chart also shows the increase in Adjusted Diluted EPRA (“ADE”) Earnings per Share from 31 October 2013 onwards (see right-hand scale).

Total shareholder return and Adjusted Diluted EPRA (“ADE”) Earnings per Share (pence)

1,100

1,000

)

£

(

l

e
u
a
V
R
S
T

900

800

700

600

500

400

300

200

100

0

60

50

40

30

20

10

0

)

e
c
n
e
p

(

S
P
E
E
D
A

31/10/2013

31/10/2014

31/10/2015

31/10/2016

31/10/2017

31/10/2018

31/10/2019

31/10/2020

31/10/2021

31/10/2022

31/10/2023

  Safestore Holdings plc 

  FTSE 250 Index 

  FTSE 350 Supersector Real Estate Index 

  ADE EPS

The chart also illustrates that the sustained EPS growth has resulted in significant TSR outperformance which is reflected in the bonus payouts 
and vesting of the long term incentive awards over several years. 

Oct 2014

Oct 2015

Oct 2016

Oct 2017

Oct 2018

Oct 2019

Oct 2020

Oct 2021

Oct 2022

Oct 2023

Role

CEO

CEO

CEO

CEO

CEO

CEO

CEO

CEO

CEO

CEO

F Vecchioli

F Vecchioli

F Vecchioli

F Vecchioli

F Vecchioli

F Vecchioli

F Vecchioli

F Vecchioli

F Vecchioli

F Vecchioli

Single figure of total 
remuneration (£’000)

Annual bonus 
payout (% of max)

LTIP earned 
(% of max)

973

1,224

1,481

1,728

1,719

1,134

1,108

13,020

8,385

1,325

76%

100%

100%

82%

81%

91%

100%

100%

100%

0%

96%

100%

100%

100%

100%

n/a

n/a

100%

100%

95%1

Note:
1  Estimated outcome as at 31 October 2023.

Safestore Holdings plc  |  Annual report and financial statements 2023

109

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
Directors’ remuneration report continued
for the year ended 31 October 2023

Part C: Annual report on remuneration continued
Pay relativities continued
Percentage change in Executive Director, Non-Executive Director and colleague remuneration
The table below shows the percentage change in remuneration of the Directors undertaking the roles of Chief Executive Officer, Chief Financial 
Officer and Non-Executive Directors, together with average pay of the Company’s colleagues in the listed entity on a full-time equivalent basis.

% change from 2022 to 2023

% change from 2021 to 2022

% change from 2020 to 2021

% change from 2019 to 2020

Base 
salary/
fees

5%

5%

12%

5%

5%

15%

5%

127%

n/a

8.5%

Benefits

Annual 
bonus  

3% (100)%

5% (100)%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Base 
salary/
fees 

4%

4%

10%

19%

14%

n/a

n/a

n/a

n/a

0% (100)%

6.9%

Benefits8

(3%)

2%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

0%

Annual 
bonus

Base 
salary/

fees1  Benefits

Annual 
bonus

Base
salary/ 
 fees

Benefits

3%

3%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

3%

3%

19%

22%

175%

n/a

n/a

n/a

n/a

8.8%

4.2%

0%

0%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

0%

5%  

5%  

n/a  

n/a  

n/a

n/a  

n/a  

n/a  

n/a  

1%

1%

n/a

1%

n/a

n/a

n/a

n/a

n/a

20%

2.3%

0%

0%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

0%

Annual 
bonus

11%

11%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

19%

F Vecchioli (CEO)

A Jones (CFO)
D Hearn (NE Chair)2
I S Krieger (NED)

G van de Weerdhof 
(NED)3
L Duhot (NED)4
D Mousseau (NED)5
J Bentall (NED)6
A Darzins7
Colleague pay

Notes:
1 

 The increases in 2021 to Non-Executive Director fees are a result of the increase to the base fee and Committee chairmanship fees and the Company starting to pay a Senior Independent 
Director fee of £10,500. All increases were effective 1 May 2021.

2  The Chairman was appointed on 1 December 2019 so received a pro-rated fee for 2020.

3  G van de Weerdhof was appointed on 1 June 2020 so received a pro-rated fee for 2020.

4  L Duhot was appointed as an independent Non-Executive Director on 1 November 2021.

5  D Mousseau was appointed as an independent Non-Executive Director on 1 November 2021.

6 

J Bentall was appointed as an independent Non-Executive Director on 18 May 2022 so received a pro-rated fee for 2022.

7  A Darzins was appointed as an independent Non-Executive Director on 1 September 2023 so received a pro-rated fee for 2023.

8  F Vecchioli received dental insurance for two-twelfths of the year only.

Relative importance of spend on pay
The table below sets out the overall spend on pay for all colleagues compared with the returns distributed to shareholders. 

Significant distributions1

Colleague costs (£’m)

Distributions to shareholders in the form of shareholder dividends and share buybacks (£’m)

Notes:
1  The above figures are taken from notes 10 and 26 to the financial statements.

2  The reduction is due to lower share-based payments and bonus awards in 2023.

2023

30.0

65.9

2022

38.1

56.9

% change

(21.3)% 2
15.8%

Executive Director remuneration for the year ended 31 October 2023
Single figure remuneration table (audited)
The remuneration of Executive Directors showing the breakdown between components with comparative figures for the prior financial year is shown below.

Base salary
£’000

Taxable 
benefits1
£’000

Annual

Long term 

bonus2
£’000

incentives 3,4
£’000

Pension5
£’000

Other6
£’000

F Vecchioli (Chief 
Executive Officer)

A Jones (Chief 
Financial Officer)

2023

2022

2023

2022

468

448

334

319

24

23

20

19

0

682

0

486

814

7,195 

580

4,860 

19

18

14

13

0

19

0

19

Total
£’000

1,325

8,385

948

5,716

Total fixed
remuneration
£’000

Total variable
remuneration
£’000

511

489

368

351

814

7,896

580

5,365

Notes:
1  Taxable benefits comprise a car allowance, private medical and dental insurance.

2  The 2022 annual bonus figures include the portion subject to deferral into restricted shares.

3 

4 

5 

6 

 The 2023 figure is the outcome of the 2021 LTIP noting that the performance period for the TSR element will end on 27 January 2024, i.e. it has been substantially completed and therefore an 
estimate of the vesting of this element has been included. The 2021 LTIP outcome has been valued based on the three-month average share price to 31 October 2023 of £7.82 and includes 
dividend equivalents accrued from the date of grant to 31 October 2023. Please see page 116 for further detail on the amount of the LTIP value attributable to share price appreciation.

 The 2022 figure is the aggregate of the outcomes under the 2017 LTIP relative TSR element and the 2020 LTIP (which has been restated). The 2017 LTIP relative TSR element is valued as 
at the vesting date, i.e. based on the closing share price on 29 September 2022 of £7.94, and includes dividend equivalents of £0.9665 per share accrued from the date of grant to the 
date of vest. The 2020 LTIP is valued as at the vesting date, i.e. based on the closing share price on 18 March 2023 of £9.45, and includes dividend equivalents accrued from the date of 
grant to the date of vest. Please see page 116 of the 2022 DRR for further detail on the amount of the 2017 LTIP values attributable to share price appreciation.

 The pension contribution rate is 4.1% of salary in line with the average workforce pension contribution. No Executive Directors participate in a Group defined benefit or final salary pension scheme.

 The other column refers to maturity of the 2019 (3YR) Sharesave awards. The value for 2022 has been calculated as the gain in excess of the 510 pence exercise price at the maturity date 
of 1 September 2022.

110

Safestore Holdings plc  |  Annual report and financial statements 2023

Annual bonus outcomes for the financial year ended 31 October 2023 (audited)
For 2023, the Executive Directors had a maximum annual bonus opportunity of 150% of salary. For each Executive Director, the 2023 annual 
bonus measures were weighted two-thirds for adjusted EBITDA (excludes all leasehold rent charges and non-recurring items) and one-third for 
strategic/operational measures. 

Given the tough operating environment and the challenging targets set by the Committee, the Company narrowly failed to meet the adjusted 
EBITDA threshold level of performance such that there will be no payout under the financial element of the bonus. Under the Policy, on the 
basis that the threshold performance level under the EBITDA measure was not achieved, no payout can be made under the strategic/operational 
measures, such that the Remuneration Committee was not formally required to test achievement under this element for 2023. However, in line 
with our commitment to provide transparency in relation to the strategic/operational bonus element we have set out below a summary of these 
measures and their achievement for 2023 in addition to details of the targets and actual performance for the EBITDA measure and resulting 
bonus payment for each Executive Director. 

Measure

Weighting

Threshold
(20% payout)

On target
(50% payout)

Maximum
(100% payout)

% of element

Actual

payable  

Achievement as
% salary

Bonus value

£’000  

Achievement as
% salary

Bonus value
£’000

Performance required 

Actual performance

CEO

CFO 

Adjusted  
EBITDA1 

Strategic/
operational 
measures

Two- 
thirds

One- 
third

£144.8m

£149.2m

£152.2m  

£142.1m

0%  

Objectives based on  
strategic/operational 

  See below

0%  

0%

0%

0  

0  

0%

0%

Total bonus achieved in 2023

0%

0  

0%

0

0

0

Note:
1 

 Adjusted EBITDA excludes all leasehold rent charges and non-recurring items, and is equivalent to the reported EBITDA in the financial statements with European results translated at the 
budget Euro exchange rate of 1.15.

2023 annual bonus outcomes: strategic objectives
The Group’s proven strategy remains unchanged. We believe that the Group has a well-located asset base, management expertise, 
infrastructure, scale and balance sheet strength to exploit the current industry dynamics. As we look forward, we consider that the Group has the 
potential to further increase its EPS by: optimising the trading performance of the existing portfolio; maintaining a strong and flexible capital 
structure; and taking advantage of selective portfolio management and expansion opportunities. Therefore, the Executive Directors’ strategic/
operational objectives reflect the Company’s priorities in these areas for 2023 as well as the Company’s ESG performance.

Objective

Achievement

Outcome

Optimisation of performance of existing portfolio (20% of salary)

Enhancing people 
performance through 
engagement and 
improved capabilities in 
order to increase 
conversion of enquiries 
into new lets.

Enhance website 
performance to drive 
new lets and marketing 
spend in line with 
budgeted expectations.

As an Investors in People Platinum accredited organisation, our focus on our colleagues 
and culture has enabled us to continue to deliver sustainable business performance.

Highlights included:

•  continuing to prioritise the health and wellbeing of our colleagues and our customers; 

•   increasing the number of hours spent on training across the business to over 28,000;

•  recruiting additional key roles to support the business for future growth; and

•  making 18 internal promotions from 2022 to 2023.

Delivered improvements to current website platforms:

•  onboarded Germany to Safestore Web platform; 

•  developed a fully online booking and contracting process and commenced testing 

and iteration;

•  revamped store pages;

•  tested alternative marketing attribution model; and

•  identified technology and development partner for next iteration of website 

platform (FY24).

 indicates that the objective was exceeded, 

 indicates that it was met, 

 indicates that it was partially achieved and 

 shows that the 

objective was not achieved.

Safestore Holdings plc  |  Annual report and financial statements 2023

111

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
Directors’ remuneration report continued
for the year ended 31 October 2023

Part C: Annual report on remuneration continued
2023 annual bonus outcomes: strategic objectives continued

Objective

Achievement

Outcome

Optimisation of performance of existing portfolio (20% of salary) continued

Leverage Group 
knowledge, experience 
and resources to 
improve productivity 
and drive efficiencies.

Highlights included:

•  full pricing model rolled out to all territories including Germany;

•  three-way contracts rolled out to new geographies after successful development 

in the UK;

•  development of a Construction Analytics function, delivering improved construction 

cost control across the Group;

•  transitioned IT support for all territories to our internal, centralised and multi-lingual 

IT support team;

•  developed and integrated multiple technologies to enable our first fully 

unmanned stores; and  

•  expansion of acquisition teams to grow store portfolio. 

Strong and flexible capital structure (9% of salary) 

Ensure the financial 
flexibility exists to deliver 
selected development 
and acquisition 
opportunities whilst 
maintaining conservative 
leverage and a 
progressive 
dividend policy.

The Company’s strong capital structure continued to allow it to take advantage of 
opportunities across the Group in order to deliver incremental earnings growth over the 
longer term.

Highlights included:

•  On 11 November 2022, the Group completed the refinancing of its RCFs which were 
due to expire in June 2023. The previous £250 million Sterling and €70 million Euro 
RCFs were replaced with a single, unsecured four-year £400 million multi-currency 
revolving facility. In addition, a further £100 million uncommitted accordion facility is 
incorporated in the facility agreement, which increases funding capacity, allowing us to 
continue to consider strategic, value-accretive investments as and when they arise. 
The facility is for a four-year term with two one-year extension options exercisable after 
the first and second years of the agreement. The first extension has recently been completed.

•  Group leverage was below the Group’s strategic targeted level of an LTV ratio between 

30–40% (25.4% for 2023).

•  The full year dividend for the year ended 31 October 2023 increased by 1% 

demonstrating a continued progressive dividend policy.

 indicates that the objective was exceeded, 

 indicates that it was met, 

 indicates that it was partially achieved and 

 shows that the 

objective was not achieved.

112

Safestore Holdings plc  |  Annual report and financial statements 2023

Objective

Achievement

Outcome

Take advantage of selective portfolio management and expansion opportunities (15% of salary) 

Grow store portfolio 
through development 
or acquisition by at least 
2 stores per year within 
the Board-approved 
ROI guidelines.

Improve property 
valuations of the stores 
in the refurbishment and 
extension programme 
by more than the capital 
investment.

Joint Venture to enter the German market. Started with 7 leasehold stores but 
since acquired the freehold of one of the stores and exchanged contracts on 2 further 
freehold opportunities. 

Acquired new development opportunities in the UK, Spain and the Netherlands, in addition 
to opening new stores and completing store extensions in various locations. 

Highlights included:

Redevelopments and extensions: 
•  London – Crayford

•  London – Paddington Marble Arch

New developments: 
•  London – Morden – New build

•  Wigan – Conversion

•  Madrid North – Conversion

•  Madrid South – Conversion

•  Madrid East – Conversion

•  Barcelona North – Conversion

•  Barcelona South – Conversion

•  Barcelona Central – Conversion

•  Netherlands Amersfoort – New build

•  Ellesmere Port – New build

Property pipeline summary of c. 1.5 million sq ft representing c. 19% of our existing 
property portfolio can be found on page 14.

 indicates that the objective was exceeded, 

 indicates that it was met, 

 indicates that it was partially achieved and 

 shows that the 

objective was not achieved.

Safestore Holdings plc  |  Annual report and financial statements 2023

113

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ remuneration report continued
for the year ended 31 October 2023

Part C: Annual report on remuneration continued
2023 annual bonus outcomes: strategic objectives continued

Objective

Achievement

Outcome

ESG (6% of salary)

Improve the Group’s 
ESG activities in order  
to deliver real value to  
all our stakeholders by:

•  year-on-year carbon 
footprint reduction; 
and

•  customer satisfaction 

initiatives.

Align sustainability 
reporting with 
appropriate 
framework(s). 

Continued progress on our commitment to responsible and sustainable business practices.

Highlights included:

•  delivered year-on-year carbon emissions intensity reduction through efficiency and 
electrification initiatives versus 2022 including the fully acquired Benelux portfolio; 

•  market-based absolute emissions 17% lower year on year (emissions intensity also 

below 2023 target);

•  gas removed from 32 UK stores on track for our 2030 target to remove gas use entirely;

•  100% diversion of construction waste from landfill; 

•  100% operational waste diversion; 

•  maintained positive ratings on all relevant customer service platforms:

•  Feefo Platinum Trusted Service award for Safestore UK;

•  Trustpilot ‘Excellent’ rating achieved in the UK with a Trustpilot ‘Great’ rating 

maintained in France;

•  average Google rating of 4.7 achieved in Spain; and

•  in the Netherlands, a high score of 4.9 was achieved on Trustpilot, whilst in Belgium, 

customer service was rated 4.7 on Feefo; and

•  external recognition of ESG efforts and disclosures: EPRA Sustainability BPR Silver 
Award, GRESB Public Disclosure A, MSCI ESG ‘AA’ and Support the Goals – 5*.

Our strong wellbeing foundation has enabled us to develop a strategy setting out our 
approach to further support diversity and inclusion at Safestore. Our Diversity and Inclusion 
Strategy is about embedding and continuing the important work we’ve already done to 
enable all our colleagues to feel confident to bring their full, unique selves to work.

 indicates that the objective was exceeded, 

 indicates that it was met, 

 indicates that it was partially achieved and 

 shows that the 

objective was not achieved.

Given that the threshold performance level under the EBITDA measure was not achieved, the formulaic outcome for the 2023 Executive Director 
bonus is nil. Despite there being nil annual bonus for the year, the Committee acknowledged the management team’s excellent performance, 
particularly in relation to the strategic progress made during the year which will create long term value for our shareholders. However, the 
Committee determined that it should not exercise its discretion to adjust the formulaic bonus outturn as it was aligned with the shareholder 
experience over 2023.

114

Safestore Holdings plc  |  Annual report and financial statements 2023

LTIP awards included in single figure for the year ended 31 October 2023 (audited) 
2021 LTIP – EPS and Relative TSR element performance measurement 
For the 2021 LTIP, the Executive Directors were granted an LTIP award equal to a maximum of 200% of salary. 

The performance period of the EPS element of the 2021 LTIP ended on 31 October 2023; EPS performance accounts for two-thirds of the 
award. On that basis, the Committee measured the Company’s EPS growth and Cash on Cash Return in relation to the underpin over the 
three-year performance period. Adjusted Diluted EPRA EPS increased by 16.6% p.a., significantly ahead of the 8% p.a. growth required for 
maximum vesting. The average Cash on Cash Return over the same period was 11.9% which also exceeded the 8% underpin target resulting in 
100% of the awards being earned under the EPS element of the 2021 LTIP. 

This is summarised in the table below: 

Adjusted Diluted EPRA EPS growth2

Threshold  
performance1 
(25% vesting)

Maximum  
performance
(100% vesting)

Actual  
performance

% of awards  
earned

Underpin  
performance  
required

Actual performance

Overall % of  
awards earned

Cash on Cash Return underpin3

5% p.a.

8% p.a.

16.6% p.a.

100%

8%

11.9%

100%

Notes:
1 

 Vesting between threshold and maximum based on a sliding scale.

2 

 Adjusted Diluted EPRA Earnings per Share is based on the European Public Real Estate Association’s definition of earnings and is defined as profit or loss for the period after tax but 
excluding corporate transaction costs, change in fair value of derivatives, gain/loss on investment properties and the associated tax impacts. The Company then makes further 
adjustments for the impact of exceptional items, IFRS 2 share-based payment charges, exceptional tax items and deferred tax charges. This adjusted earnings is divided by the diluted 
number of shares. The IFRS 2 cost is excluded as it is written back to distributable reserves and is a non-cash item (with the exception of the associated National Insurance element). 
Therefore, neither the Company’s ability to distribute nor pay dividends are impacted (with the exception of the associated National Insurance element). 

3 

 Cash on Cash Return p.a. is the average Cash on Cash Return over the performance period, where Cash on Cash Return is Underlying EBITDA after leasehold rent divided by original 
cost of investments calculated for each financial year in the performance period.

The final vesting level for the 2021 LTIP will not be determined by the Committee until the vesting date of 28 January 2024, with the balance of 
awards subject to the Company’s relative TSR performance measured over the three-year period ending on 27 January 2024. Half of the TSR 
element of the awards are measured relative to the FTSE 250 excluding Investment Trusts, and the other half to the FTSE 350 Supersector Real 
Estate Index, with threshold and maximum vesting for median and upper quartile TSR growth versus the peer groups respectively. 

As at 31 October 2023, Safestore’s TSR growth is between the median and upper quartile of the FTSE 250 excluding the Investment Trusts Index 
and above the upper quartile of the FTSE 350 Supersector Real Estate Index, which would equate to around 85% vesting under the relative TSR 
measure. Therefore, the Committee confirms that, based on performance to date and taking account of the EPS element, it expects the 2021 
LTIP awards to vest at around 95% of maximum and will consider whether the formulaic outcome is in line with underlying Company 
performance at the vesting date.

The value of the 2021 LTIP awards expected to vest on 28 January 2024, plus an estimate of the value of dividend equivalents accrued to 31 
October 2023, has been included in the single figure of remuneration table for 2023 on the basis that the relative TSR performance period has 
been substantially completed. On the assumption that the relative TSR element vests at c. 85% of maximum, the CEO and CFO will earn 96,240 
and 68,571 shares respectively which will become exercisable on or after the vesting date of 28 January 2024. 

Dividend equivalents will also be awarded on vested shares based on dividends between the grant and vesting date of the award. In line with the 
reporting regulations, an estimate of the value of dividend equivalents between the grant date and 31 October 2023 has been included in the 
value of the awards in the single figure of remuneration table as set out on page 110. 

Restatement of LTIP awards included in single figure for the year ended 31 October 2022 (audited) 
The three-year performance period for the relative TSR element of the 2020 LTIP ended on 17 March 2023; relative TSR accounts for one-third of 
the award with 50% of the element measured against the constituents of the FTSE 250 Index excluding Investments Trusts and the remaining 
50% against the FTSE 350 Supersector Real Estate Index.

Safestore’s TSR growth was 34.2% over the three-year performance period to 17 March 2023 and was significantly in excess of the upper 
quartile of both peer groups (21.6% and -7.3% for the FTSE 250 Index excluding Investment Trusts and FTSE 350 Supersector Real Estate Index 
respectively), which equates to maximum vesting. Given that the Committee confirmed that the Cash on Cash Return underpin had been 
satisfied as at 31 October 2022, the performance targets under the relative TSR element of the 2020 LTIP were met in full. This is summarised in 
the table below: 

TSR vs FTSE 250 Index excluding Investment Trusts

TSR vs FTSE 350 Supersector Real Estate Index

Threshold 
performance – 
median TSR 
(25% vesting)

Maximum 
performance – 
upper quartile TSR
(100% vesting)

Safestore’s TSR 
performance

% of awards  
vested

Threshold 
performance – 
median TSR 
(25% vesting)

Maximum 
performance – 
upper quartile TSR
(100% vesting)

Safestore’s TSR 
performance

% of awards  
vested

-7.8%

21.6%

34.2%

100%

-17.8%

-7.3%

34.2%

100%

Safestore Holdings plc  |  Annual report and financial statements 2023

115

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ remuneration report continued
for the year ended 31 October 2023

Part C: Annual report on remuneration continued
2023 annual bonus outcomes: strategic objectives continued
LTIP awards included in single figure for the year ended 31 October 2023 (audited) continued
Restatement of LTIP awards included in single figure for the year ended 31 October 2022 (audited) continued
Therefore, in total, 123,489 shares for the CEO and 87,986 shares for the CFO vested under the 2020 LTIP and became exercisable on 18 March 2023. 
The CEO and CFO also became entitled to 9,658 and 6,881 dividend equivalent shares respectively. 

The value of the awards that vested under the 2020 LTIP included in the single figure of remuneration table for the year ended 31 October 2022 
has been restated to include the actual dividend equivalents earned during the vesting period, valued at the share price on vesting. 

The Committee determined that the formulaic vesting outcome was aligned with the Company’s underlying performance on the basis that:

•  the Group’s profits, as measured by EPS, and its share price had increased to a similar extent over the performance period; and

•  the Group’s financial success had been achieved in parallel with it receiving several accolades in relation to its colleague initiatives, ESG 

performance, and consistently outstanding customer feedback scores.

In line with best practice, the Committee also debated whether any windfall gains had been received as a result of the 2020 LTIP vesting and 
noted that:

•  the grant price of the award (£6.74) was 54% higher than the grant price of the previous LTIP award (i.e. the 2017 award) and was only 3% 

below the average share price over the 12 months prior to the grant date;

•  had an LTIP grant been awarded in mid-March 2019, the share price at grant would have been around £6. This would mean that the grant 

price of the 2020 LTIP would have been 13% higher than this price; and 

•  Safestore significantly outperformed its peers in terms of TSR over the performance period.

As such, the Committee determined that no overriding discretion will be applied to the 2020 LTIP outcome. 

Taking these factors into consideration, the Committee determined that participants had not benefited from a windfall gain and therefore, in line 
with the formulaic outcome, 100% of the 2020 LTIP awards vested on 18 March 2023. The Executive Directors’ awards are also subject to a 
two-year post-vesting holding period.

2022 figures (restated)

Number of
2020 LTIP
awards
 granted

Number of
2020 LTIP
awards
vested

Number of 
2020 LTIP 
dividend 
equivalent 
shares

Value of 
2020 LTIP 
awards
vested 1

Value
attributable
to share
price
growth2 

Number of
2021 LTIP
awards
 granted

Number of
2021 LTIP
awards
estimated
to vest

2023 figures

Estimated 
number of 
2021 LTIP 
dividend 
equivalent 
shares

Value of 
2021
LTIP awards
estimated
to vest   3

Value
attributable
to share
price
growth 4

123,489

123,489

9,658

£1,257,573

£334,038

101,465

96,240

7,935

£814,369

87,986

87,986

6,881

£896,019

£238,002

72,294

68,571

5,654

£580,240

£0

£0

Name

F Vecchioli (Chief Executive 
Officer)

A Jones (Chief Financial 
Officer)

Notes:
1  Based on the closing share price on 18 March 2023 of £9.445. 

2 

 Based on growth in share price from date of grant (£6.74 being the closing share price on the dealing day immediately before the date of grant of 18 March 2020) to the closing share price 
on the date of vest (£9.445 – 18 March 2023).

3  Based on three-month average share price to 31 October 2023 of £7.82.

4 

 Based on growth in share price from date of grant (£8.285 being the closing share price on the dealing day immediately before the date of grant of 28 January 2021) to three-month 
average share price to 31 October 2023 (£7.82).

LTIP awards granted in the year ended 31 October 2023 (audited)
The first LTIP award under the new Remuneration Policy was granted on 12 July 2023. In line with the Policy, the CEO and CFO’s Base award 
had a face value of 300% and 215% of base salary respectively with a maximum multiplier of 1.6x such that the overall maximum award was 
480% and 344% of salary. No consideration was paid for the grant which was structured as a nil-cost option. The normal vesting date of the LTIP 
awards will be 12 July 2026, being the third anniversary of the award date. Once vested, the LTIP award will normally be exercisable until the day 
before the tenth anniversary of the award date and is subject to a two-year holding period commencing on vesting.

Name

F Vecchioli

A Jones

Role

CEO

CFO

Base salary at 
date of grant

£481,853

£343,320

Face value 
of 2023 
LTIP award 
(% of base salary)

Share 
price

Face value 
of 2023 
LTIP award 

Face value 
at minimum 
vesting1

Number of shares 
granted under 
nil-cost option2,3

480%

344%

£8.375

£2,312,890

£300,676

£8.375

£1,181,009

£153,531

276,166

141,016

Notes:
1  65% of the award has threshold vesting of 20% of maximum and 35% of the award has threshold vesting of nil.

2 

 The number of shares granted under the award was calculated using a share price of £8.375, being the closing share price on the dealing day immediately before the date of grant as 
shown above. 

3  Dividend equivalents will be payable on vested shares.

116

Safestore Holdings plc  |  Annual report and financial statements 2023

Performance measures and targets:
•  Base award: 

•  65% Adjusted Diluted EPRA EPS growth:

•  Threshold (20% vesting) = 5% p.a. growth.

•  65% vesting = 7% p.a. growth.

•  Strong (80% vesting) = 9% p.a. growth.

•  Maximum (100% vesting) = 12% p.a. growth.

•  Straight-line vesting in between performance levels.

•  25% strategic/operational measures:

•  For 2023, the measure will be the aggregate net increase in Maximum Lettable Area (“MLA”) over the three financial years ending 31 

October 2025:

•  Threshold net increase (0% vesting).

•  Target net increase (50% vesting).

•  Maximum net increase (100% vesting).

•  Straight-line vesting in between performance levels.

•  Given the Board considers the targets set to be commercially sensitive, they will be disclosed retrospectively.

•  10% ESG measures:

•  There are 2 measures for 2023 with equal weighting: 

•  1. EPC ratings of developments and refurbishments at A or B:

•  Threshold (0% vesting) 95% of developments and refurbishments.

•  Target (50% vesting) 98% of developments and refurbishments.

•  Maximum (100% vesting) 100% of developments and refurbishments. 

•  2. Reduction in greenhouse gas emission intensity:

•  Threshold (0% vesting) reduction to 1.03 kg CO2/m².
•  Target (50% vesting) reduction to 0.93 kg CO2/m².
•  Maximum (100% vesting) reduction to 0.89 kg CO2/m².

•  The Committee has discretion to deal with acquisitions as appropriate. For example, acquisitions could be excluded from the 

performance assessment, or the target could be reset in line with those published in future annual reports.

•  Multiplier: 

•  If TSR performance is above the upper quartile of the FTSE 250 (excluding Investment Trusts) then the Base award vesting can be increased 

by up to a maximum of 1.6x for upper decile performance as follows: 

•  Below upper quartile: Base award vesting increased by 1x (no increase to Base award). 

•  Upper quartile: Base award vesting increased by 1x (no increase to Base award). 

•  Upper decile or above: Base award vesting increased by 1.6x. 

•  Straight-line increase in multiplier vesting between upper quartile and upper decile relative TSR performance. 

•  Performance modifier: 

•  The awards are underpinned by a performance modifier whereby the number of LTIP awards vesting will be reduced by one-third, if 

Safestore’s TSR over the three-year performance period is either below the median TSR of the FTSE 350 Supersector Real Estate Index, 
or negative. 

The Committee will have overriding discretion to change the formulaic outcome (both downwards and upwards) if it is out of line with the 
underlying performance of the Company and this will include an assessment of whether any windfall gains have been made.

Note:
1 

 Adjusted Diluted EPRA Earnings per Share is based on the European Public Real Estate Association’s definition of earnings and is defined as profit or loss for the period after tax 
but excluding corporate transaction costs, change in fair value of derivatives, gain/loss on investment properties and the associated tax impacts. The Company then makes further 
adjustments for the impact of exceptional items, IFRS 2 share-based payment charges, exceptional tax items and deferred tax charges. This adjusted earnings is divided by the diluted 
number of shares. The IFRS 2 cost is excluded as it is written back to distributable reserves and is a non-cash item (with the exception of the associated National Insurance element). 
Therefore, neither the Company’s ability to distribute nor pay dividends are impacted (with the exception of the associated National Insurance element). The financial statements will 
disclose earnings on a statutory, EPRA and Adjusted Diluted EPRA basis and will provide a full reconciliation of the differences in the financial year in which any LTIP awards may vest.

Safestore Holdings plc  |  Annual report and financial statements 2023

117

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ remuneration report continued
for the year ended 31 October 2023

Part C: Annual report on remuneration continued
Annual bonus – deferred bonus restricted share awards made in the year ended 31 October 2023
In line with the Policy, the bonus awarded in excess of 100% of salary in respect of the year ended 31 October 2022 is held in shares by the 
Executive Directors on a net of tax basis (referred to as restricted shares). The restricted shares are subject to a two-year holding period that 
expires on 1 November 2024. Malus provisions apply during the holding period and claw-back provisions apply for three years thereafter. The 
restricted shares were acquired by the Executive Directors on 30 January 2023 at market value of £10.079.

Name

F Vecchioli

A Jones

Note:
1  Dividends will be payable.

Role

CEO

CFO

Face value of 
restricted shares

Number of 
restricted shares 1 

£117,975

£84,049

11,705

8,339

Operation of Policy
The Committee is comfortable that the Policy operated as intended in terms of Company performance and quantum in 2023 and that the overall 
remuneration paid to Executive Directors for 2023, as set out above, was appropriate.

Payments to past Directors or for loss of office (audited)
During the year there were no payments to past Directors or for loss of office.

Implementation of the Remuneration Policy for the year ending 31 October 2024
Please see the at a glance section on pages 98 to 100 of this report for details.

Non-Executive Directors
Single figure remuneration table (audited)
The remuneration of Non-Executive Directors showing the breakdown between components, together with comparative figures for the prior year, 
is shown below.

Director

D Hearn

I S Krieger

G van de Weerdhof

L Duhot1

D Mousseau

J Bentall2

A Darzins3

Fees
£’000

227

203

82

78

59

57

71

61

59

57

59

26

10

—

Other
£’000

—

—

—

—

—

—

—

—

—

—

—

—

—

—

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

Notes:
1  L Duhot was appointed Remuneration Committee Chair on 1 June 2022 so received a pro-rated Committee fee for 2022.

2 

J Bentall was appointed as an independent Non-Executive Director on 18 May 2022 so received a pro-rated fee for 2022.

3  A Darzins was appointed as an independent Non-Executive Director on 1 September 2023 so received a pro-rated fee for 2023.

Fees to be provided in 2024 to the Non-Executive Directors
The following table sets out the annual fee rates for the Non-Executive Directors from 1 May 2023:

Fee component

Chairman fee 

Non-Executive Director base fee 

Additional fee for SID and Committee chairmanship 

118

Safestore Holdings plc  |  Annual report and financial statements 2023

Total
£’000

227

203 

82

78

59

57

71

61

59

57

59

26

10

—

2024

£233,200

£61,141

£11,464

 
 
 
 
 
Statement of Directors’ shareholding and share interests
Shareholding and other interests at 31 October 2023 (audited)
Directors’ share interests are set out below. As per the new Remuneration Policy, in order that the Executive Directors’ interests are aligned with 
those of shareholders, Executive Directors are encouraged to build up and maintain a personal shareholding equal to 600% and 450% of salary 
for the CEO and CFO/other Directors respectively. The shareholding guidelines take account of beneficially owned shares, restricted shares from 
bonus deferral and vested but unexercised awards at their net of tax value. The Executive Directors had five years from the approval of this Policy 
(12 July 2023) to achieve this guideline. As shown in the table below, both Executive Directors meet the in-employment guidelines under the Policy.

A shareholding guideline will continue to apply for two years post-cessation of employment. Executive Directors must retain shares equivalent 
in value to 350% of salary for two years post-cessation of employment (or their actual shareholding on cessation if lower than 350% of salary). 
This excludes shares owned pre-18 March 2020 and awards vesting from the 2017 LTIP.

As at 31 October 2023

Director

F Vecchioli

A Jones

D Hearn

I S Krieger

G van de Weerdhof

L Duhot

D Mousseau

J Bentall

A Darzins

Number of
beneficially
 owned
 shares 1

3,293,754

1,301,726

15,000

88,587

9,081

1,711

1,460

9,300

Nil

% of
salary
held 2

4,672

2,592

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Shareholding 
requirement 
(% of salary)

Shareholding 
requirement met

600

450

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Yes

Yes

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Total interests
subject to
 conditions
(LTIP nil-cost 
awards)

449,276

264,357

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Outstanding
Sharesave
awards 

Total 
interests at
31 October 2023

2,008

2,008

3,745,038

1,568,091

n/a

n/a

n/a

n/a

n/a

n/a

n/a

15,000

88,587

9,081

1,711

1,460

9,300

Nil

Notes:
1  Beneficial interests include shares held directly or indirectly by connected persons and deferred bonus restricted shares acquired on 4 February 2022 and 30 January 2023.

2  Based on the 31 October 2023 share price of 683.5 pence per share and beneficially owned shares only.

Between 31 October 2023 and 15 January 2024 (being the latest practicable date prior to the publication of this report), there were no other 
changes to the Directors’ interests.

2020 LTIP awards – awards exercised on 24 March 2023
The Executive Directors exercised their 2020 LTIP vested nil-cost options on 24 March 2023 as set out in the table below:

Director

F Vecchioli

A Jones

Number 
of nil-cost 
options 
granted

123,489

87,986

Role

CEO

CFO

Dividend
equivalents

Total number of
shares exercised

Retained shares

9,658

6,881

133,147

94,867

69,468

49,427

The retained shares are included within the column ‘number of beneficially owned shares’ in the Directors’ shareholding table above.

Safestore Holdings plc  |  Annual report and financial statements 2023

119

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ remuneration report continued
for the year ended 31 October 2023

Part C: Annual report on remuneration continued
Outstanding LTIP awards at 31 October 2023
The following LTIP awards remain outstanding and unvested at 31 October 2023:

Director

F Vecchioli 

A Jones 

Awards granted

Maximum award

Awards vested

Awards lapsed

28/01/2021 LTIP

25/01/2022 LTIP

12/07/2023 LTIP

28/01/2021 LTIP

25/01/2022 LTIP

12/07/2023 LTIP

101,465

71,645

276,166

72,294

51,047

141,016

—

—

—

—

—

—

—

—

—

—

—

—

Note:
1  Figures shown exclude dividend equivalents. 

Maximum 
outstanding 
awards1 at 
31 October
2023

101,465

71,645

276,166

72,294

51,047

141,016

Market
price at
date of
vesting (p)

Normal 
vesting date

— 28/01/2024

— 25/01/2025

— 12/07/2026

— 28/01/2024

— 25/01/2025

— 12/07/2026

The 2021, 2022 and 2023 LTIP awards are subject to performance measures and a continued service condition over a three-year period. The 
performance measures and targets for the 2021 LTIP awards are set out on page 100 of the 2021 Annual Report; for the 2022 LTIP awards, these 
are set out on pages 111 and 112 of the 2022 Annual Report; and for the 2023 LTIP awards, these are set out on pages 116 and 117 of this report.

Consideration of shareholder views
Please see page 108 for details. 

Consideration of conditions elsewhere in the Group
Please see page 108 for details. 

Considerations by the Committee of matters relating to Directors’ remuneration for 2023
The Committee is responsible for recommending to the Board the Remuneration Policy for Executive Directors and senior management and for 
setting the remuneration packages for each Executive Director. The Committee also has oversight of the Remuneration Policy for all colleagues. 
The written terms of reference of the Committee are available on the Company’s website and from the Company on request.

Members of the Committee in the year to 31 October 2022

L Duhot (Chair)

D Hearn

I S Krieger

G van de Weerdhof

D Mousseau

J Bentall
A Darzins1

Independent

Meetings held 
during tenure 
during the year

Number of
meetings 
attended

Yes

Yes

Yes

Yes

Yes

Yes

Yes

8

8

8

8

8

8

1

8

8

8

8

8

8

1

Note:
1  A Darzins was appointed as an independent Non-Executive Director on 1 September 2023.

Please see page 93 of the Chair’s statement for the activities undertaken by the Committee during the year ended 31 October 2023.

None of the Committee members have any personal financial interest (other than as shareholders) in the decisions made by the Committee, 
conflicts of interest arising from cross-directorships or day-to-day involvement in running the business.

The Chief Executive Officer, the Chief Financial Officer, the HR Director and the Company Secretary may attend meetings at the invitation of 
the Committee but are not present when their own remuneration outcomes are being discussed. The HR Director acts as the secretary to 
the Committee.

120

Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
The Committee received external advice in 2023 from PricewaterhouseCoopers LLP (“PwC”) in connection with remuneration matters, including 
the provision of general guidance on market and best practice. PwC was appointed by the Committee after a competitive tender process in August 
2016. PwC is considered by the Committee to be objective and independent. PwC is a member of the Remuneration Consultants Group and, as 
such, voluntarily operates under the code of conduct in relation to executive remuneration consulting in the UK. PwC also provided the Company 
with reward, tax, and consulting advice. The Committee reviewed the nature of all the services provided during the year by PwC and was satisfied 
that no conflict of interest exists or existed in the provision of these services and therefore the advice provided was objective and independent.

The total fees paid to PwC in respect of services to the Committee during the year were £167,000. Fees were determined based on the scope 
and nature of the projects undertaken for the Committee.

Executive Director service contracts 
The service agreements of the Executive Directors are not fixed term and are terminable by either the Company or the Director on the 
following basis:

Director

F Vecchioli

A Jones

Date of current service contract

3 September 2013

29 January 2013

Notice period

Twelve months

Twelve months

Non-Executive Director letters of appointment 
The Non-Executive Directors were appointed for an initial three-year term and their appointment continues, subject to annual re-election at the 
Company’s AGM up to a maximum term of 9 years. 

The table below sets out the dates that each Non-Executive Director was first appointed and the notice period by which their appointment may 
be terminated early by either party:

Director

D Hearn
I S Krieger1 
G van de Weerdhof

L Duhot

D Mousseau

J Bentall
A Darzins2

Date of appointment

1 December 2019

3 October 2013

1 June 2020

1 November 2021

1 November 2021

18 May 2022

1 September 2023

Notice period by Company or Director

Three months

Three months

Three months

Three months

Three months

Three months

Three months

Notes:
1 

I S Krieger is stepping down from the Board at the 2024 AGM and is therefore not seeking re-election as a Non-Executive Director.

2  A Darzins was appointed as an independent Non-Executive Director on 1 September 2023.

Safestore Holdings plc  |  Annual report and financial statements 2023

121

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ report

Safestore Holdings plc is a public limited liability company 
incorporated under the laws of England and Wales with the registered 
number 04726380. It has a premium listing on the London Stock 
Exchange Main Market for listed securities (LON:SAFE) and is a 
constituent member of the FTSE 250 Index. The Company is a real 
estate investment trust (“REIT”). It is expected that the Company, 
which has no branches, will continue to operate as the holding 
company of the Group. The address of the registered office is Brittanic 
House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT.

The principal activity of the Group is to provide storage solutions and 
related goods and services to commercial and domestic customers. 
The principal activity of the Company is that of a holding company.

The Directors present their report and the audited consolidated 
financial statements for the year ended 31 October 2023. References 
to Safestore, “the Group”, “the Company”, “we” or “our” are to 
Safestore Holdings plc, and its subsidiary companies where appropriate.

Disclosures incorporated by reference
The following disclosures required to be included in the Directors’ 
report have been incorporated by way of reference to other sections of 
this report and should be read in conjunction with this report:

•  corporate governance report on pages 82 to 86;

•  strategy and relevant future developments – refer to pages 8 to 19 

of the strategic report;

•  section 172, including engagement with employees, suppliers, 

customers and others – refer to pages 32 to 34 of the strategic report;

•  financial risk management, policies and objectives of the Group, along 
with any details of exposure to any liability and cash flow risk, are set 
out on pages 35 to 40 and in note 20 to the financial statements;

•  details of the Group’s going concern assessment and viability 

statement on pages 42 and 138; and

•  employee matters and carbon emission disclosures are set out 
in the Sustainability report on pages 48 to 53 and pages 59 to 
77 respectively.

Results for the year and dividends 
The results for the year ended 31 October 2023 are set out in the 
consolidated statement of comprehensive income on page 134 and 
a review of the Group’s results is explained further on pages 1 to 31.

An interim dividend of 9.9 pence (FY2022: 9.40 pence) was paid on 
10 August 2023, comprised of a Property Income Distribution (“PID”) 
of 2.47 pence (FY2022: 2.35 pence) and a non-PID dividend of 
7.43 pence (FY2022: 7.05 pence). The Directors recommend a final 
dividend in respect of the year ended 31 October 2023 of 20.20 pence 
per ordinary share (FY2022: 20.40 pence), of which the PID element 
will be 15.15 pence (FY2022: 20.40 pence). If authorised at the 2024 
AGM, the dividend will be paid on 9 April 2024 with the record date 
of 8 March 2024.

PIDs are paid after the deduction of withholding tax at the basic rate 
(currently 20%). However, certain categories of shareholder may be entitled 
to receive payment of a gross PID if they are UK resident companies, UK 
public bodies, UK pension funds and managers of ISAs, PEPs and child 
trust funds. Information, together with the relevant forms which must be 
completed and submitted to the Company’s Registrar, for shareholders 
who are eligible to receive gross PIDs is available in the Investor Relations 
section of the Company’s website at www.safestore.com. Non-PID 
dividends are not subject to withholding tax. 

Going concern and viability statement
After making enquiries, the Directors of Safestore are confident that, 
on the basis of current financial projections and facilities available and 
after considering sensitivities, and stress testing, the Group has sufficient 
resources for its operational needs and to enable the Group to remain 
in compliance with the financial covenants in its bank facilities for 
the foreseeable future, a period of not less than twelve months. 

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Safestore Holdings plc  |  Annual report and financial statements 2023

The Directors have assessed Safestore’s viability over a three-year 
period to 31 October 2026. This is based on modelling over a 
three-year period, which gives greater certainty over the forecasting 
assumptions used. The viability statement is set out on page 42.

Financial instruments
The financial risk management objectives and policies of the Group, 
along with any details of exposure to any liability and cash flow risk, are 
set out on pages 35 to 40, and in note 20 to the financial statements.

Disclosures required under Listing Rule 9.8.4R
For the purposes of LR 9.8.4R, the information required to be 
disclosed by LR 9.8.4R can be found in the following locations within 
the Annual Report:

(1) Amount of interest capitalised

(2) Publication of unaudited financial information

Page

26

n/a

(4) Details of long term incentive schemes

165 and 166

(5) Waiver of emoluments by a Director

(6) Waiver of future emoluments by a Director

(7) Non-pre-emptive issues of equity for cash

(8)

Item (7) in relation to major subsidiary undertakings

(9) Parent company participation in a placing by a 

listed subsidiary

(10) Contracts of significance

(11) Provision of services by a controlling shareholder

(12) Shareholder waiver of dividends

(13) Shareholder waiver of future dividends

(14) Agreements with controlling shareholders

n/a

n/a

165

n/a

n/a

125

n/a

123

n/a

n/a

All the information referenced above is incorporated by reference into 
the Directors’ report.

Management report
The strategic report and the Directors’ report collectively comprise the 
“management report” for the purposes of the Financial Conduct 
Authority’s Disclosure Guidance and Transparency Rules (DTR 4.1.5R).

Corporate governance statement
In compliance with the Financial Conduct Authority’s Disclosure 
Guidance and Transparency Rules, the disclosures required by 
DTR 7.2.6 are set out in this Directors’ report.

Post-balance sheet events
There were no reportable events after the balance sheet date. 

Directors
The Directors of the Company who served during the year and to the 
date of this report were as follows:

Jane Bentall  

Avis Darzins 

Laure Duhot  

David Hearn 

Andy Jones  

Ian Krieger 

Non-Executive Director 

 Non-Executive Director  
(appointed 1 September 2023)

Non-Executive Director 

Non-Executive Chairman 

Chief Financial Officer

Senior Independent Director

Delphine Mousseau   

Non-Executive Director 

Frederic Vecchioli  

Chief Executive Officer

Gert van de Weerdhof 

Non-Executive Director

 
 
 
 
 
 
 
The skills and experience of the serving Directors are set out on 
pages 80 and 81, and their interests in the ordinary share capital of 
the Company, and details of options granted to Executive Directors 
under the Group’s share schemes are set out in the Directors’ 
remuneration report on pages 115 to 120.

Appointment and removal of Directors
The Company’s rules governing the appointment and removal of 
Directors are contained in its Articles of Association. Changes to the 
Articles of Association are only permitted in accordance with legislation 
and must be approved by a special resolution of shareholders. The 
Company’s Articles of Association provide that a Director may be 
appointed by an ordinary resolution of the shareholders or by the 
existing Directors, either to fill a vacancy or as an additional Director. 
Further information on the Company’s internal procedures for the 
appointment of Directors is given in the corporate governance section 
on pages 85 and 88.

A Director may be removed by the Company in certain circumstances 
set out in the Articles of Association or by an ordinary resolution of the 
Company’s shareholders. 

Vacation of office
The office of a Director shall be vacated if (amongst other 
circumstances) a Director: (i) resigns; (ii) has been appointed for a 
fixed term and the term expires; (iii) ceases to be a Director by virtue of 
the Companies Act, is removed from office pursuant to the Articles of 
Association or becomes prohibited by law from being a Director; (iv) 
becomes bankrupt or the subject of an interim receiving order or 
compounds with creditors generally or applies to the court for an 
interim order under Section 253 of the Insolvency Act 1986 (as 
amended) in connection with a voluntary arrangement under that act 
or any analogous event occurs in relation to the Director in another 
jurisdiction; (v) has been suffering from mental or physical ill health and 
may remain so for more than three months; (vi) both a Director and his 
or her alternate Director (if any) are absent, without the permission of 
the Board from meetings of the Board for six consecutive months and 
the Board resolves that his or her office is vacated; or (vii) is removed 
from office by notice addressed to the Director at their last-known 
address and signed by all co-Directors.

Directors’ powers
The Board, which is responsible for the management of the business, 
may exercise all the powers of the Company subject to the provisions 
of relevant legislation, the Company’s Articles of Association and 
directions given by special resolution of the Company. The powers of 
the Directors set out in the Articles of Association include those in 
relation to the issue and buyback of shares.

Annual re-election of Directors
The Company’s Articles of Association require that all Directors retire 
by rotation each year. In accordance with the Company’s Articles of 
Association and with the Code, all Directors will retire at the Annual 
General Meeting (“AGM”) to be held on Wednesday 13 March 2024 
and will offer themselves for re-election.

Directors’ indemnities
The Company maintains directors’ and officers’ liability insurance 
which provides appropriate cover for legal action brought against its 
Directors. The Company has also granted indemnities to each of its 
Directors to the extent permitted by law. The Directors also have (and 
during the year ended 31 October 2023 had) the benefit of the 
qualifying third party indemnity provision contained in the Company’s 
Articles of Association, which provides a limited indemnity in respect 
of liabilities incurred as a Director or other officer of the Company.

Directors’ interests in contracts and conflicts 
of interest
No member of the Board had a material interest in any contract of 
significance with the Company, or any of its subsidiaries, at any time 
during the year. Directors are required to notify the Company of any 
conflict or potential conflict of interest.

The Company’s policy is that Directors notify the Chairman and the 
Company Secretary of all new outside interests and actual or potential 
conflicts of interest as and when they arise. The Board confirms that 
no actual or potential conflicts have been identified or notified to the 
Company during the year and, accordingly, the Board has not 
authorised any conflicts of interest as permitted by the Company’s 
Articles of Association.

Share capital
At 31 October 2023, the Company’s issued share capital comprised 
218,039,419 ordinary shares of 1 pence each. The rights and obligations 
attached to the Company’s ordinary shares are set out in its Articles 
of Association and note 11 of the Company’s financial statements. 
Details of movements in the share capital during the year are provided 
in note 23 of the financial statements. The issued share capital has 
been increased by  6,111,922 ordinary shares during the year by fully 
paid issues as follows:

Date 

Share scheme

2 November 2022 
to 23 February 2023

9 November 2022 
to 19 October 2023

Exercise of options under 
the 2017 (five-year) 
Sharesave scheme

Exercise of options under 
the 2019 (three-year) 
Sharesave scheme

29 December 2022 
to 20 April 2023

Early exercise of options 
under the 2020 (three-year) 
Sharesave scheme

10 November 2022 to 
27 September 2023

24 March 2023

Issue of new share to the 
Trustee of the Safestore 
Employee Benefit Trust to 
satisfy share awards granted by 
the Company under its 2017 
Long Term Incentive Plan

Issue of new share to the Trustee 
of the Safestore Employee 
Benefit Trust to satisfy share 
awards granted by the Company 
under its 2020 Long Term 
Incentive Plan

Number of
ordinary shares
of 1 pence

35,183

15,774

4,666

5,625,324

430,975

No person holds securities in the Company carrying special rights 
with regard to control of the Company.

Own shares – Employee Benefit Trust
At 31 October 2023, the Employee Benefit Trust retains 64,363 
ordinary shares (FY2022: 359,795) with a nominal value of £643.63 
(FY2022: £3,598) to satisfy awards under the Group’s share scheme 
arrangements. This represents less than 0.03% (FY2022: 0.17%) of 
the total issued share capital of the Company. The Trustee of the 
Employee Benefit Trust has elected not to receive dividends on its 
retained ordinary shares. 

Safestore Holdings plc  |  Annual report and financial statements 2023

123

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ report continued

Purchase of own shares
The Company was granted authority at the 2023 AGM to make market 
purchases of its own ordinary shares. This authority will expire at the 
conclusion of the 2024 AGM and a resolution will be proposed to 
seek further authority. No ordinary shares were purchased under 
this authority during the year or in the period from 1 November 2023 
to 15 January 2024.

Restrictions on transfers of shares and/or 
voting rights 
The Company is not aware of any agreements between shareholders 
that may result in restrictions on the transfer of securities and/or voting 
rights and apart from the matters described below, there are no 
restrictions on the transfer of the Company’s ordinary shares and/or 
voting rights:

•  Certain restrictions on transfers of shares may from time to time be 

imposed by laws and regulations (such as the Market Abuse 
Regulation). The Company’s Securities Dealing Code provides that 
all Directors and employees are required to seek the Company’s 
approval to deal in its shares.

•  Some share-based employee incentive plans include restrictions on the 
transfer of shares, while the shares are subject to the plan concerned.

•  The Directors’ Remuneration Policy provides that annual bonus 
awards in excess of 100% of salary be deferred into shares. The 
annual bonus plan rules include restrictions on the transfer of such 
shares, while the shares are subject to the plan concerned.

•  The transferor of a share is deemed to remain the holder until the 
transferee’s name is entered in the register of shareholders. The 
Board can refuse to register any transfer of any share which is not a 
fully paid share. The Company does not currently have any partly 
paid shares.

•  Unless the Directors determine otherwise, members are not entitled 

to vote personally or by proxy at a shareholders’ meeting, or to 
exercise any other member’s right in relation to shareholders’ 
meetings, in respect of any share for which any call or other sum 
payable to the Company remains unpaid.

•  Unless the Directors determine otherwise, no transfer of shares 

shall be registered and members are not entitled to vote personally 
or by proxy at a shareholders’ meeting, or to exercise any other 
member’s right in relation to shareholders’ meetings if the member 
fails to provide the Company with the required information 
concerning interests in those shares within the prescribed period 
after being served with a notice under Section 793 of the 
Companies Act 2006.

•  The shareholding guidelines set out in the Directors’ Remuneration 
Policy provide that Executive Directors are expected to build up 
their shareholding over a five-year period. Executive Directors would 
be expected to retain any shares vesting (post-tax) under in-flight 
awards until they have acquired the necessary shares to meet their 
shareholding requirements.

Details of deadlines in respect of voting for the 2024 AGM are 
contained in the Notice of Meeting that has been circulated to 
shareholders and can be viewed on the Company’s website at 
www.safestore.com.

Substantial shareholdings
The table below sets out the names of those persons who, insofar as the Company is aware, as at 9 November 2023 (being the nearest date of 
the Company’s internal analysis to 31 October 2023), are interested directly or indirectly in 3% or more of the issued share capital of the Company.

Name of shareholder

BlackRock Inc (Combined)

The Capital Group Companies, Inc

abrdn plc (Combined)

The Vanguard Group, Inc (Combined)

Principal Financial Group (Combined)

Cohen and Steers (Combined)

State Street Global Advisors (Combined)

Number of 
ordinary shares

Percentage of issued
 share capital 

20,818,518

13,301,733

12,089,357

11,219,006

10,257,696

9,937,862

7,360,404

9.55%

6.10%

5.54%

5.14%

4.70%

4.56%

3.38%

Information provided to the Company pursuant to Rule 5 of the Disclosure Guidance and Transparency Rules (“DTR”) is published on a 
Regulatory Information Service and on the Company’s website. 

During the current financial year and as at 31 October 2023, the Company received the following notifications in accordance with DTR 5 
disclosing changes to voting interests in its issued share capital. The information provided includes the percentage of issued capital as at the 
date of the notifications.

Name of shareholder

The Capital Group Companies, Inc

Aggregate of abrdn plc affiliated investment 
management entities with delegated voting 
rights on behalf of multiple managed portfolios

Date of 
latest notification

25 September 2023

21 June 2023

Number of 
ordinary shares 

10,926,792

Not advised 

Percentage of 
issued share capital 

Nature of holding
 (direct/indirect)

5.01%

Below 5.00%

Indirect

Indirect

Cohen and Steers, Inc

2 May 2023 

10,685,793 

4.90%

Indirect

Between 1 November 2023 and 15 January 2024, being a date not more than one month prior to the date of the Company’s Notice of Annual 
General Meeting 2023, the Company did not receive any notification(s) in accordance with DTR 5 disclosing changes to voting interests in its 
issued share capital.

All interests disclosed to the Company in accordance with DTR 5 that have occurred since 15 January 2024 can be found on the Company’s 
website www.safestore.com. 

124

Safestore Holdings plc  |  Annual report and financial statements 2023

Significant agreements and change of control
The Group’s bank facilities agreement and US Private Placement Note agreements contain provisions entitling the counterparty to terminate the 
contractual agreements in the event of a change of control of the Group. The rules governing the Group’s share scheme arrangements also 
contain provisions relating to the vesting and exercising of options in the event of a change of control of the Group.

There are no agreements between the Company and its Directors or employees providing for compensation for loss of office or employment 
(whether through resignation, purported redundancy or otherwise) that occurs because of a takeover bid.

Employment and environmental matters
Information in respect of the Group’s employment and environmental policies, including the policies regarding the employment of disabled 
persons and greenhouse gas reporting, is summarised in the sustainability section on pages 44 to 77.

Amendment of the Articles of Association
The Company’s Articles of Association may only be amended by special resolution at a general meeting of the shareholders.

Political donations
The Company made no political donations and incurred no political expenditure during the year (FY2022: £nil). It remains the Company’s policy 
not to make political donations or to incur political expenditure; however, the application of the relevant provisions of the Companies Act is 
potentially very broad in nature and, as with last year, the Board is seeking shareholder authority to ensure that the Company does not 
inadvertently breach these provisions as a result of the breadth of its business activities. It is not the policy of the Company or its subsidiaries 
to make political donations.

Disclosure of information to auditor
Each of the persons who is a Director at the date of approval of this report confirms that:

•  so far as the Director is aware, there is no relevant audit information of which the Company’s auditor is unaware; and

•  each Director has taken all the steps a Director might reasonably ought to have taken in order to make themself aware of any relevant audit 

information and to establish that the Company’s auditor is aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the Companies Act 2006.

Independent auditor
The Audit Committee undertook their annual review of the Auditor’s independence. The Directors determined that Deloitte LLP remained 
independent through the course of the year. 

The Company began a formal Audit Tender at the end of 2023 for Audit Services, starting with the financial year ending 31 October 2024. 
At the time of signing of this report, the outcome of the Audit Tender had not been determined. The Audit Committee will make a recommendation 
to the Board on the outcome of the Tender before the publication of the Notice of Meeting for the Company’s Annual General Meeting on 
Wednesday, 13 March 2024 and the appointment/re-appointment of the Company’s Auditor will be put to shareholder vote at the Annual 
General Meeting.

Annual General Meeting (“AGM”)
The AGM will be held at the Company’s registered office at Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT, on Wednesday, 
13 March 2024 at 12.00 noon. 

The 2024 AGM will include, as special business, resolutions dealing with authority to issue shares, disapplication of pre-emption rights, authority 
to purchase the Company’s own shares, authority to call a general meeting on not less than 14 days’ notice, and Deed of Release The Notice of 
AGM sets out details of the business to be considered at the AGM and contains explanatory notes on such business. This has been dispatched 
to shareholders and can be found on the Company’s website at www.safestore.com.

Shareholders are encouraged to use their vote at this year’s AGM by casting their votes online by using our electronic proxy appointment service 
offered by the Company’s Registrar, Link Group, at www.signalshares.com or via the Link Group shareholder app, LinkVote+. 

This report was approved by the Board for release on 16 January 2024 and signed on its behalf by:

David Orr
Company Secretary
16 January 2024

Safestore Holdings plc  |  Annual report and financial statements 2023

125

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSStatement of Directors’ responsibilities

Responsibility statement
The Directors consider that the Annual Report and Accounts, taken 
as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Company’s 
position and performance, business model and strategy. 

Each of the Directors, whose names and functions are listed in 
Board of Directors on pages 80 and 81 confirm that, to the best 
of their knowledge:

•  the consolidated financial statements, which have been prepared in 
accordance with UK-adopted International Accounting Standards, 
give a true and fair view of the assets, liabilities, financial position 
and profit of the Group;

•  the Company’s financial statements, which have been prepared 
in accordance with United Kingdom Accounting Standards, 
comprising FRS 101, give a true and fair view of the assets, 
liabilities and financial position of the Company; and

•  the Strategic Report of this report includes a fair review of the 

development and performance of the business and the position 
of the Company and the wider Group, together with a description 
of the principal risks and uncertainties that it faces. 

In the case of each Director in office at the date the Directors’ report 
is approved: 

•  so far as the Director is aware, there is no relevant audit information 

of which the Company’s external auditor is unaware; and

•  the Director has taken all the steps that they ought to have taken as 
a Director in order to make themselves aware of any relevant audit 
information and to establish that the Company’s external auditor is 
aware of that information.

This responsibility statement was approved by the Board of Directors 
on 16 January 2024 and is signed on its behalf by:

Frederic Vecchioli 
Chief Executive Officer 

Andy Jones
Chief Financial Officer

The Directors are responsible for preparing the Annual Report and the 
Group and parent company financial statements in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare such financial 
statements for each financial year. Under that law the Directors are 
required to prepare the Group financial statements in accordance 
with United Kingdom-adopted International Accounting Standards. 
The financial statements also comply with International Financial 
Reporting Standards (“IFRS”) as issued by the IASB. The Directors 
have chosen to prepare the parent company financial statements in 
accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards and applicable law), 
including Financial Reporting Standard 101 “Reduced Disclosure 
Framework”. Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and the parent company 
and of the profit or loss of the Group for that period. 

In preparing the parent company financial statements, the Directors 
are required to:

•  select suitable accounting policies and then apply them consistently;

•  state whether applicable UK-adopted International Accounting 

Standards have been followed for the Group financial statements 
and United Kingdom Accounting Standards, comprising FRS 101, 
have been followed for the Company financial statements, 
subject to any material departures disclosed and explained in 
the financial statements;

•  make judgements and accounting estimates that are reasonable 

and prudent; and

•  prepare the financial statements on the going concern basis 

unless it is inappropriate to presume that the Company will continue 
in business.

In preparing the Group financial statements, International Accounting 
Standard 1 requires that Directors:

•  properly select and apply accounting policies;

•  present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information; 

•  provide additional disclosures when compliance with the specific 
requirements of the financial reporting framework is insufficient to 
enable users to understand the impact of particular transactions, 
other events and conditions on the entity’s financial position and 
financial performance; and

•  make an assessment of the Group’s ability to continue as a 

going concern.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Group’s transactions and 
disclose with reasonable accuracy at any time the financial position of 
the parent company and the Group to enable them to ensure that the 
financial statements comply with the Companies Act 2006. They are 
also responsible for safeguarding the assets of the parent company 
and the Group and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the Group’s website at 
www.safestore.com. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

126

Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
Financial statements

Independent auditor’s report
to the members of Safestore Holdings plc

Report on the audit of the financial statements
1. Opinion

In our opinion:

•  the financial statements of Safestore Holdings plc (the “parent company”) and its subsidiaries (the “Group”) give a true and fair view of the state 

of the Group’s and of the parent company’s affairs as at 31 October 2023 and of the Group’s profit for the year then ended;

•  the Group financial statements have been properly prepared in accordance with United Kingdom – adopted International Accounting Standards;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting 

Practice, including Financial Reporting Standard 101 “Reduced Disclosure Framework”; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements which comprise:

•  the consolidated income statement;

•  the consolidated statement of comprehensive income;

•  the consolidated and parent company balance sheets;

•  the consolidated and parent company statements of changes in equity;

•  the consolidated cash flow statement; and

•  the Group related notes 1 to 31 and parent company related notes 1 to 13.

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law, and United 
Kingdom – adopted International Accounting Standards. The financial reporting framework that has been applied in the preparation of the parent 
company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework” 
(United Kingdom Generally Accepted Accounting Practice).

2. Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under 
those standards are further described in the auditor’s responsibilities for the audit of the financial statements section of our report. 

We are independent of the Group and the parent company in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the Financial Reporting Council’s (“FRC’s”) Ethical Standard as applied to listed public interest entities, 
and we have fulfilled our other ethical responsibilities in accordance with these requirements. The non-audit services provided to the Group and 
parent company for the year are disclosed in notes 7 and 4 respectively to the financial statements. We confirm that we have not provided any 
non-audit services prohibited by the FRC’s Ethical Standard to the Group or the parent company.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

3. Summary of our audit approach 

Key audit matters

The key audit matter that we identified in the current year was the valuation of the investment properties, 
which is consistent with the key audit matter identified in the prior year.

Within this report, the key audit matter is identified as follows:

  Newly identified

  Increased level of risk

  Similar level of risk

  Decreased level of risk

Materiality

Scoping

The materiality that we used for the Group financial statements was £38.5 million which was determined on the basis 
of 2% of net assets. For testing of items affecting adjusted EPRA earnings we have applied a lower threshold amounting 
to £5.0 million, which was determined as 5% of adjusted EPRA earnings.

We have identified four components within the Group: United Kingdom (“UK”), France, Spain and Benelux. The Group 
engagement team (“GET”) has performed a full scope audit of the UK component and a French component audit team has 
performed a full scope audit of the French component. In addition, the GET has performed specified procedures in respect 
of the Spanish and Benelux components.

Safestore Holdings plc  |  Annual report and financial statements 2023

127

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSIndependent auditor’s report continued
to the members of Safestore Holdings plc

Report on the audit of the financial statements continued
4. Conclusions relating to going concern

In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate.

Our evaluation of the Directors’ assessment of the Group’s and parent company’s ability to continue to adopt the going concern basis 
of accounting included:

•  obtaining an understanding of the relevant controls relating to the going concern process;

•  an assessment of the Group’s financing facilities including nature of facilities, repayment terms and covenants;

•  testing the mathematical accuracy of, and assessing the sophistication of, the model used to prepare the going concern forecast;

•  challenging the range of scenarios, including the base case, modelled by management through our understanding of sector performance and 

sentiment and historical forecasting accuracy of management;

•  an assessment of the level of headroom arising in each scenario;

•  an assessment of the outcome of the reverse stress testing performed by management; and

•  an evaluation of the appropriateness of the going concern disclosures in the financial statements.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the Group’s and parent company’s ability to continue as a going concern for a period of at least twelve 
months from when the financial statements are authorised for issue.

In relation to the reporting on how the Group has applied the UK Corporate Governance Code, we have nothing material to add or draw attention 
to in relation to the Directors’ statement in the financial statements about whether the Directors considered it appropriate to adopt the going 
concern basis of accounting.

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of this report.

5. Key audit matters

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of the 
current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These 
matters included those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit and directing the 
efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters.

5.1. Valuation of investment properties 

Key audit matter 
description

Investment properties are held at a fair value of £2,890.9 million at 31 October 2023 (2022: £2,647.4 million). 
This is the most quantitatively material balance in the financial statements.  

Property valuation, which is performed by an external valuer, is by its nature subjective with significant estimation 
being applied. We consider the key assumptions to comprise stabilised occupancy, capitalisation rate, discount 
rate and net rental growth. These assumptions drive a cash flow model that is used as the basis of the valuation 
of each individual property. Additionally, there are specific judgements pertaining to ‘immature’ stores which were 
defined as: stores open for five years or less alongside occupancy under 80% and UK assets under leasehold with 
an unexpired lease term of ten years or less.

For key sources of estimation uncertainty disclosures and further details of the Group’s valuation method and 
assumptions, refer to note 2 and 13 of the financial statements. The valuation of investment properties is also 
discussed in the Audit Committee report on page 91. 

128

Safestore Holdings plc  |  Annual report and financial statements 2023

Report on the audit of the financial statements continued
5. Key audit matters continued
5.1. Valuation of investment properties 

 continued

How the scope of our audit 
responded to the key audit 
matter

We carried out the following audit procedures in response to the identified key audit matter:

Understanding the properties and relevant controls:
•  We gained an understanding of and tested the key controls relevant to the property valuation process. 

•  We met with management to enhance our understanding of the portfolio.

Data provided to the valuer:
•  We obtained the source data provided by management to the valuer (e.g. historical revenue, occupancy, 

average rental rates and lettable area on a store by store basis) and tested a sample of the source data for 
completeness and accuracy.

External valuation:
•  We assessed the appropriateness of the valuer’s scope and evaluated the competence, objectivity and 

capability of the valuer.

•  We identified individual properties through analysis against the following criteria:

•  ‘immature’ stores, defined as stores open for five years or less alongside occupancy under 80%; 

•  UK leasehold stores with a term of ten years or less; and

•  properties which display characteristics of audit interest through analysis of key assumptions, namely 

stabilised occupancy, capitalisation rate, discount rate and net rent growth.

•  We investigated the properties identified and challenged the key estimates by assessing the appropriateness 

through comparison with the market and our expectation. 

•  We met with the valuers and with the involvement of our internal real estate specialists (who are members of 
the Royal Institution of Chartered Surveyors), we performed an independent assessment of the assumptions 
that underpin the valuations, based on our internal real estate specialists’ knowledge of the self storage 
industry and wider real estate market.

•  We evaluated whether the Group’s valuation methodology remains appropriate and assessed whether 

indicative rents and yields achieved in recent comparable transactions were consistent with the assumptions 
used in the Group’s valuations.

•  We have also challenged the valuer and management around the impact of climate change on the portfolio 

valuation, if any.

•  We tested the accuracy and integrity of key elements of the valuer’s model. We also recalculated the valuation 
for a sample of property assets, obtained contradictory evidence where available and performed a ‘stand-back’ 
review to assess the sufficiency of audit evidence.

•  We reconciled the external valuation reports to underlying financial records to test for completeness and 

accuracy within the Group’s financial statements.

Disclosures
•  We assessed the sufficiency of the Group’s valuation disclosures, including the related sensitivities.

Key observations

We consider the assumptions applied in arriving at the fair value of the Group’s investment property to be 
reasonable. The sensitivity disclosures are considered appropriate given the level of estimation involved and the 
valuations are suitable for inclusion in the financial statements at 31 October 2023.

6. Our application of materiality

6.1. Materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions of 
a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope of our audit work and 
in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Materiality

£38.5 million (2022: £32.1 million).

£7.3 million (2022: £6.2 million).

Basis for determining 
materiality

Rationale for the benchmark 
applied

2% of net assets (2022: 2% of net assets).

3% of net assets (2022: 3% of net assets).

We considered net assets to be a critical financial 
performance measure for the Group on the basis that it 
is a key metric used by management, investors, analysts 
and lenders.

We considered net assets to be a critical financial 
performance measure for the Company on the basis 
that it is a key metric used by management, investors, 
analysts and lenders.

Safestore Holdings plc  |  Annual report and financial statements 2023

129

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSIndependent auditor’s report continued
to the members of Safestore Holdings plc

Report on the audit of the financial statements continued
6. Our application of materiality continued
6.1. Materiality continued
In addition to net assets, we also consider profit before income tax, adjusted for investment property and derivative fair value movements, 
to be a critical financial performance measure for the Group, which aligns closely with EPRA earnings. We applied a lower threshold of 
£5.0 million (2022: £6.0 million) for testing of balances impacting that measure, which has been determined as 5% (2022: 5%) of profit 
before income tax adjusted for investment property and derivative fair value movements.

Net assets: 
£1,929.7m

Group materiality: £38.5m

Net assets

Group materiality

Component materiality  
range: £6.7m to £21.6m

Audit Committee reporting 
threshold: £1.9m

6.2. Performance materiality
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected and undetected 
misstatements exceed the materiality for the financial statements as a whole. 

Group financial statements

Parent company financial statements

Performance materiality

70% (2022: 70%) of Group materiality

70% (2022: 70%) of parent company materiality 

Basis and rationale for 
determining performance 
materiality

In determining performance materiality, we considered the following factors: 

a. 

the quality of the control environment and whether we were able to rely on controls; 

b. 

the low volume of uncorrected misstatements in the previous audit; and

c. 

turnover of management or key accounting personnel.

6.3. Error reporting threshold
We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £1.9 million (2022: £1.6 million), 
as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the Audit Committee 
on disclosure matters that we identified when assessing the overall presentation of the financial statements.

7. An overview of the scope of our audit

7.1. Identification and scoping of components
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including Group-wide controls, and assessing the 
risks of material misstatement at the Group level. 

We have determined that there are four components within the Group: United Kingdom, France, Spain and Benelux operations. The Group audit 
team has performed a full scope audit of the UK component and a French component audit team has performed a full scope audit of the French 
component. In addition, the Group audit team has performed specified procedures at Group level in respect of the Spanish and Benelux components.

Revenue

  Full audit scope  94%

 Specified audit 
procedures 

6%

Profit  
before tax

  Full audit scope  98%

 Specified audit 
procedures 

2%

Total  
assets

  Full audit scope  99%

 Specified audit 
procedures 

1%

7.2. Our consideration of the control environment
From our understanding of the Group and after assessing relevant controls, we tested and relied on controls in performing our audit of self 
storage income.

In addition, we have obtained an understanding of the relevant controls such as those relating to the financial reporting cycle, and those 
in relation to our key audit matter.

130

Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
 
 
Report on the audit of the financial statements continued
7. An overview of the scope of our audit continued
7.2. Our consideration of the control environment continued
The Group uses the following application systems for the recording and reporting of its financial statements:

•  SpaceManager

•  Access Dimensions

We involved IT specialists to assess the relevant controls over these systems. Working with our IT specialists, we identified and assessed relevant 
risks arising from each relevant IT system. We obtained an understanding of the IT environment as part of these risk assessment procedures. 
We further performed the following procedures:

•  determined whether each general IT control, individually or in combination with other controls, was appropriately designed to address the risk;

•  obtained sufficient evidence to assess the operating effectiveness of the controls across the full audit period; and

•  performed additional procedures where required if there were exceptions to the operation of those controls, including relevant mitigating controls. 

From our understanding of the group and after assessing relevant controls, we tested the relevant controls relating to self storage income, 
however we do not take a controls reliance approach for any substantive testing. Additionally, we obtained an understanding of the relevant 
controls such as those relating to the financial reporting cycle, and those in relation to our key audit matter.

7.3. Our consideration of climate-related risks
We have made enquiries of management to understand the processes in place to assess the potential impact of climate change on the business 
and the financial statements. Management considers climate change to be a principal risk which particularly impacts the cost of retrofitting stores 
to improve their sustainability credentials and comply with future regulations. These risks are consistent with those identified through our own risk 
assessment process.

As part of our identification of key audit matters, we consider there to be a risk in relation to climate change as part of the valuation of investment 
properties. There is a risk that the valuation does not include the relevant assumptions around climate change, principally capital expenditure 
required to bring the stores up to a certain environmental standard, to the extent assumed by a third party when determining fair value.

We challenged the valuer and management as to the assumptions included, and considered their reasonableness with the assistance of our 
internal real estate specialists. We have reviewed the disclosures in the principal risk section and note 2 of the Annual Report and consider that 
management has appropriately disclosed the current risk that has been identified.

7.4. Working with other auditors
We instructed the French component auditor to perform the audit of the France component and supervised its work through regular 
communication. As the Group team, we attended a site visit in Paris and met local management. We attended its local audit close meeting with 
the local management team as well as evaluated the outputs of its work in person and challenged their conclusions as part of our component 
oversight role. 

Our component audit work was executed at levels of materiality applicable to each individual component which were lower than Group 
materiality, ranging from £6.7 million to £21.6 million (2022: £5.6 million to £17.4 million). In addition, for the lower materiality threshold described 
above, our component thresholds ranged from £0.9 million to £2.8 million (2022: £1.1 million to £3.4 million).

8. Other information

The other information comprises the information included in the Annual Report, other than the financial 
statements and our auditor’s report thereon. The Directors are responsible for the other information contained 
within the Annual Report. 

We have nothing to report  
in this regard.

Our opinion on the financial statements does not cover the other information and, except to the extent 
otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether the other information 
is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, 
or otherwise appears to be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work 
we have performed, we conclude that there is a material misstatement of this other information, we are 
required to report that fact.

9. Responsibilities of Directors

As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the preparation of the financial statements 
and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary to enable the 
preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the parent company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors 
either intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

Safestore Holdings plc  |  Annual report and financial statements 2023

131

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSIndependent auditor’s report continued
to the members of Safestore Holdings plc

Report on the audit of the financial statements continued
10. Auditor’s responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected 
to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

11. Extent to which the audit was considered capable of detecting irregularities, including fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, 
outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable 
of detecting irregularities, including fraud, is detailed below. 

11.1. Identifying and assessing potential risks related to irregularities
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and 
regulations, we considered the following:

•  the nature of the industry and sector, control environment and business performance including the design of the Group’s remuneration 

policies, key drivers for Directors’ remuneration, bonus levels and performance targets;

•  results of our enquiries of management, internal audit, the Directors and the Audit Committee about their own identification and assessment 

of the risks of irregularities, including those that are specific to the Group’s sector; 

•  any matters we identified having obtained and reviewed the Group’s documentation of its policies and procedures relating to:

•  identifying, evaluating and complying with laws and regulations and whether it was aware of any instances of non-compliance;

•  detecting and responding to the risks of fraud and whether it has knowledge of any actual, suspected or alleged fraud;

•  the internal controls established to mitigate risks of fraud or non-compliance with laws and regulations; and

•  the matters discussed among the audit engagement team including significant component audit teams and relevant internal specialists, 

including tax, IT, climate and property valuation specialists regarding how and where fraud might occur in the financial statements and any 
potential indicators of fraud.

As a result of these procedures, we considered the opportunities and incentives that may exist within the organisation for fraud and identified the 
greatest potential for fraud in the assumptions used in the valuation of investment properties. In common with all audits under ISAs (UK), we are 
also required to perform specific procedures to respond to the risk of management override.

We also obtained an understanding of the legal and regulatory framework that the Group operates in, focusing on provisions of those laws and 
regulations that had a direct effect on the determination of material amounts and disclosures in the financial statements. The key laws and 
regulations we considered in this context included the UK Companies Act, Listing Rules and tax legislation.

In addition, we considered provisions of other laws and regulations that do not have a direct effect on the financial statements but compliance 
with which may be fundamental to the Group’s ability to operate or to avoid a material penalty. 

11.2. Audit response to risks identified
As a result of performing the above, we identified the valuation of the investment properties as a key audit matter related to the potential risk of 
fraud. The key audit matters section of our report explains the matter in more detail and also describes the specific procedures we performed 
in response to that key audit matter. 

In addition to the above, our procedures to respond to risks identified included the following:

•  reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with provisions of relevant laws 

and regulations described as having a direct effect on the financial statements;

•  enquiring of management, the Audit Committee and legal counsel concerning actual and potential litigation and claims;

•  performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement due to fraud;

•  reading minutes of meetings of those charged with governance, reviewing internal audit reports and reviewing correspondence with HMRC; and

•  in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other adjustments; 

assessing whether the judgements made in making accounting estimates are indicative of a potential bias; and evaluating the business 
rationale of any significant transactions that are unusual or outside the normal course of business.

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members including internal 
specialists and significant component audit teams, and remained alert to any indications of fraud or non-compliance with laws and regulations 
throughout the audit.

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Safestore Holdings plc  |  Annual report and financial statements 2023

Report on other legal and regulatory requirements
12. Opinions on other matters prescribed by the Companies Act 2006

In our opinion the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the Directors’ report for the financial year for which the financial statements are prepared 

is consistent with the financial statements; and

•  the strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

In light of the knowledge and understanding of the Group and the parent company and their environment obtained in the course of the audit, 
we have not identified any material misstatements in the strategic report or the Directors’ report.

13. Corporate governance statement

The Listing Rules require us to review the Directors’ statement in relation to going concern, longer term viability and that part of the corporate 
governance statement relating to the Group’s compliance with the provisions of the UK Corporate Governance Code specified for our review.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance 
statement is materially consistent with the financial statements and our knowledge obtained during the audit: 

•  the Directors’ statement with regard to the appropriateness of adopting the going concern basis of accounting and any material uncertainties 

identified set out on page 122;

•  the Directors’ explanation as to its assessment of the Group’s prospects, the period this assessment covers and why the period is appropriate 

set out on page 42;

•  the Directors’ statement on fair, balanced and understandable set out on page 126;

•  the Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on pages 35 to 40;

•  the section of the Annual Report that describes the review of effectiveness of risk management and internal control systems set out on page 83; and

•  the section describing the work of the Audit Committee set out on page 90.

14. Matters on which we are required to report by exception

14.1. Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the parent company, or returns adequate for our 

audit have not been received from branches not visited by us; or

•  the parent company financial statements are not in agreement with the accounting records and returns.

We have nothing to report 
in respect of these matters.

14.2. Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of 
Directors’ remuneration have not been made or the part of the Directors’ remuneration report to be audited 
is not in agreement with the accounting records and returns.

We have nothing to report 
in respect of these matters.

15. Other matters which we are required to address

15.1. Auditor tenure
Following the recommendation of the Audit Committee, we were appointed by the shareholders on 12 October 2014 to audit the financial 
statements for the year ended 31 October 2014 and subsequent financial periods. The period of total uninterrupted engagement including 
previous renewals and re-appointments of the firm is ten years, covering the years ended 31 October 2014 to 31 October 2023.

15.2. Consistency of the audit report with the additional report to the Audit Committee
Our audit opinion is consistent with the additional report to the Audit Committee we are required to provide in accordance with ISAs (UK).

16. Use of our report

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than 
the Company and the Company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

As required by the Financial Conduct Authority (“FCA”) Disclosure Guidance and Transparency Rule (“DTR”) 4.1.14R, these financial statements 
form part of the European Single Electronic Format (“ESEF”) prepared Annual Financial Report filed on the National Storage Mechanism of the 
UK FCA in accordance with the ESEF Regulatory Technical Standard (“ESEF RTS”). This auditor’s report provides no assurance over whether the 
Annual Financial Report has been prepared using the single electronic format specified in the ESEF RTS. 

Stephen Craig FCA (Senior statutory auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
London, United Kingdom
17 January 2024

Safestore Holdings plc  |  Annual report and financial statements 2023

133

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
Consolidated income statement
for the year ended 31 October 2023

Revenue
Cost of sales

Gross profit

Administrative expenses

Share of loss in associate

Underlying EBITDA

Exceptional items

Share-based payments

Depreciation and variable lease payments 

Share of associate’s depreciation, interest and tax 

Operating profit before gains on investment properties and other exceptional gains
Gain on investment properties

Other exceptional gains

Operating profit
Finance income

Finance expense

Profit before income tax
Income tax charge

Profit for the year

Earnings per share for profit attributable to the equity holders
– basic (pence)

– diluted (pence)

The financial results for both years relate to continuing operations.

Group

2023
£’m

224.2

(69.9)

154.3

(17.7)

—

142.2

—

(3.5)

(2.1)

—

 136.6

93.8

—

230.4

0.8

(23.4)

207.8

(7.6)

200.2

92.2

91.8

2022 
£’m

212.5

(63.0)

149.5

(27.1)

(0.3)

135.1

(0.1)

(11.2)

(1.3)

(0.4)

122.1

381.6

10.8

514.5

2.0

(17.7)

498.8

(35.9)

462.9

219.5

212.4

Notes 

3, 4

12

5

13

5

4, 6

8

8

9

11

11

Underlying EBITDA is an Alternative Performance Measure and is defined as operating profit before exceptional items, share-based payments, 
corporate transaction costs, gain/loss on investment properties, depreciation and variable lease payments and the share of associate’s 
depreciation, interest and tax.

The notes on pages 138 to 169 are an integral part of these consolidated financial statements.

Consolidated statement of comprehensive income
for the year ended 31 October 2023

Profit for the year

Other comprehensive income
Items that may be reclassified subsequently to profit or loss:

Currency translation differences

Net investment hedge

Other comprehensive income, net of tax

Total comprehensive income for the year

134

Safestore Holdings plc  |  Annual report and financial statements 2023

Group

2023
£’m

200.2

7.1

(2.9)

4.2

2022 
£’m

462.9

8.0

(4.6)

3.4

204.4

466.3

 
 
Consolidated balance sheet
as at 31 October 2023

Assets

Non-current assets
Investment in associates

External valuation of investment properties, net of lease liabilities

Add-back of lease liabilities

Investment properties under construction

Total investment properties

Property, plant and equipment

Deferred tax assets

Current assets
Inventories

Derivative financial instruments

Trade and other receivables

Amounts due from associates

Cash and cash equivalents

Total assets

Current liabilities
Bank borrowings

Trade and other payables

Current income tax liabilities

Lease liabilities

Non-current liabilities
Bank borrowings

Deferred income tax liabilities

Lease liabilities

Provisions

Total liabilities

Net assets

Equity
Ordinary share capital

Share premium

Translation reserve

Retained earnings

Total equity

Group

2023
£’m

2022 
£’m

Notes 

12

13

14

22

20

16

16

17

19

18

21

19

22

21

27

23

4.1

2,681.1

101.2

108.6

2,890.9

5.2

6.6

1.8

2,457.8

95.1

94.5

2,647.4

3.4

0.8

2,906.8

2,653.4

0.4 

—

32.7

0.1

16.9

50.1

0.3

1.7

31.2

—

20.9

54.1

2,956.9

2,707.5

(44.5)

(52.4)

(0.4)

(13.1)

 (110.4)

(681.3)

(139.2)

(88.3)

(2.6)

(911.4)

(1,021.8)

(101.7)

(62.7)

(0.8)

(13.2)

(178.4)

(522.1)

(129.0)

(82.2)

(2.4)

(735.7)

(914.1)

1,935.1

1,793.4

2.2 

62.0 

12.7 

1,858.2

1,935.1

2.1

61.8

8.5

1,721.0

1,793.4

These financial statements were authorised for issue by the Board of Directors on 16 January 2024 and signed on its behalf by:

A Jones 
Chief Financial Officer 

F Vecchioli
Chief Executive Officer

Company registration number: 04726380

Safestore Holdings plc  |  Annual report and financial statements 2023

135

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
Consolidated statement of changes in shareholders’ equity
for the year ended 31 October 2023

Balance at 1 November 2021

Comprehensive income
Profit for the year

Other comprehensive income
Currency translation differences

Net investment hedge

Total other comprehensive income

Total comprehensive income

Transactions with owners
Dividends (note 10)

Increase in share capital

Employee share options

Transactions with owners

Balance at 1 November 2022

Comprehensive income
Profit for the year

Other comprehensive income
Currency translation differences

Net investment hedge

Total other comprehensive income

Total comprehensive income

Transactions with owners
Dividends (note 10)

Increase in share capital and share premium

Employee share options

Transactions with owners

Balance at 31 October 2023

Share
capital
£’m

2.1

Share
premium
£’m

61.3

Group

Translation
reserve
£’m

5.1

—

8.0

(4.6)

3.4

3.4

—

—

—

—

8.5

—

7.1

(2.9)

4.2

4.2

— 

— 

— 

— 

Retained
earnings
£’m

Total
£’m

1,306.4

1,374.9

462.9

462.9

—

—

—

8.0

(4.6)

3.4

462.9

466.3

(56.9)

—

8.6

(48.3)

(56.9)

0.5

8.6

(47.8)

1,721.0

1,793.4

200.2

200.2

—

—

—

7.1

(2.9)

4.2

200.2

204.4

(65.9)

— 

2.9 

(63.0)

(65.9)

0.3 

2.9 

(62.7)

—

—

—

—

—

—

0.5

—

0.5

61.8

—

—

—

—

—

— 

0.2

— 

0.2 

—

—

—

—

—

—

—

—

—

2.1

—

—

—

—

— 

— 

0.1 

— 

0.1 

2.2 

62.0

12.7

1,858.2

1,935.1

The translation reserve balance of £12.7 million (FY2022: £8.5 million) comprises all foreign exchange differences arising from the translation of 
the financial statements of foreign operations and the impact of the net investment hedge. The cumulative impact of the net investment hedge 
included within this reserve is a net expense of £2.8 million (FY2022: £0.1 million).

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Safestore Holdings plc  |  Annual report and financial statements 2023

Consolidated cash flow statement
for the year ended 31 October 2023

Cash flows from operating activities
Cash generated from operations

Interest received

Interest paid

Tax paid

Net cash inflow from operating activities

Cash flows from investing activities
Acquisition of subsidiary, net of cash acquired

Investment in associates

Expenditure on investment properties and development properties

Proceeds from disposal of investment properties

Proceeds from disposal of land

Purchase of property, plant and equipment

Proceeds from sale of property, plant and equipment

Net cash outflow from investing activities

Cash flows from financing activities
Issue of share capital

Equity dividends paid

Proceeds from borrowings

Repayment of borrowings

Exceptional swap termination

Financial instruments income

Debt issuance costs

Principal payment of lease liabilities

Net cash inflow from financing activities

Net decrease in cash and cash equivalents
Exchange loss on cash and cash equivalents 

Cash and cash equivalents at 1 November

Cash and cash equivalents at 31 October

Group

2023
£’m

128.4

— 

(24.9)

(5.5)

98.0

— 

(2.3)

(119.0)

— 

— 

(2.9)

—

2022 
£’m

132.2

0.1

(16.9)

(5.6)

109.8

(111.5)

(0.8)

(95.2)

6.4

1.0

(1.0)

0.2

(124.2) 

(200.9)

0.2 

(65.9)

108.4 

(7.1)

— 

0.4 

(4.9)

(8.8)

22.3

(3.9)

(0.1)

20.9 

16.9

0.5

(56.9)

266.1

(134.0)

0.5

1.3

(0.1)

(8.4)

69.0

(22.1)

(0.2)

43.2

20.9

Notes 

24

12

12

10

8

8

17, 25

Safestore Holdings plc  |  Annual report and financial statements 2023

137

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the financial statements
for the year ended 31 October 2023

1. General information
Safestore Holdings plc (the “Company”) and its subsidiaries (together, the “Group”) provide self storage facilities to customers throughout the UK, 
Paris, Spain, the Netherlands, and Belgium. The Company is a public limited company, which is listed on the London Stock Exchange and 
incorporated and domiciled in the UK, England and Wales. The Company operates as the ultimate parent company of the Group. The address 
of its registered office is Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT. 

2. Summary of significant accounting policies
The principal accounting policies of the Group are set out below. These policies have been consistently applied to each of the years presented, 
unless otherwise stated.

Basis of preparation
The consolidated financial statements have been prepared in accordance with United Kingdom adopted International Financial Reporting 
Standards (“IFRS”) and International Financial Reporting Interpretations Committee (“IFRIC”) interpretations. They also comply with those parts 
of the Companies Act 2006 applicable to companies reporting under IFRS.

The Group consolidated financial statements are presented in Sterling and are rounded to the nearest £0.1 million, unless otherwise stated. 
They are prepared on a going concern basis under the historical cost convention as modified by the revaluation of investment properties and the 
fair value of derivative financial instruments.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates and assumptions that 
affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses 
during the reporting period. Although these estimates are based on management’s best knowledge of the amount, event or actions, actual 
amounts may differ from those estimates.

Going concern
The Directors are satisfied that the Group has sufficient resources to continue in operation for the foreseeable future, a period of not less than twelve 
months from the date of this report. Accordingly, they continue to adopt the going concern basis in preparing this consolidated financial information.

In assessing the Group’s going concern position as at 31 October 2023, the Directors have considered a number of factors, including the current 
balance sheet position, the principal and emerging risks which could impact the performance of the Group and the Group’s strategic and 
financial plan. Consideration has been given to compliance with borrowing covenants along with the uncertainty inherent in future financial 
forecasts. The Directors considered the most recent three-year outlook approved by the Board. In the context of the current environment, four 
plausible scenarios were applied to the plan, including a reverse stress test scenario. These were based on the potential financial impact of the 
Group’s principal risks and uncertainties and the specific risks associated with the cost of living crisis and the conflict in Ukraine. These scenarios 
are differentiated by the impact of demand and enquiry levels, average rate growth and the level of cost savings. A scenario was also performed 
where we carried out a reverse stress test to model what would be required to breach ICR and LTV covenants, which indicated highly improbable 
changes would be needed before any issues were to arise. In November 2022, the Group completed the refinancing of its Revolving Credit 
Facilities (“RCF”) which were due to expire in June 2023. The previous £250 million and €70 million revolving credit facilities have been replaced with 
a single multi-currency unsecured £400 million facility, with a four-year term with two one-year extension options (available headroom £197 million). 
One tranche of Private Placement notes matures in 2024 and it has been assumed this will be renewed at market rates The impact of these 
scenarios has been reviewed against the Group’s projected cash flow position and financial covenants over a three-year period. Should any of 
these scenarios, which are differentiated by the impact of demand and enquiry levels, average rate growth and the level of cost savings, occur, 
clear mitigating actions are available to ensure that the Group remains liquid and able to meet its liabilities as they fall due. The financial position 
of the Group, including details of its financing and capital structure, is set out in the financial review section of this report. Further details of the 
Group’s viability statement are set out on page 42.

Standards, amendments to standards and interpretations issued and applied
The following new or revised accounting standards or IFRIC interpretations are applicable for the first time in the year ended 31 October 2023:

•  Amendments to IFRS 3 References to the Conceptual Framework in IFRS Standards

•  Amendments to IAS 16 Property, Plant and Equipment – Proceeds before Intended Use

•  Amendments to IAS 37 Onerous Contracts – Cost of Fulfilling a Contract

•  Annual Improvements to IFRS Standards 2018–2020 Cycle

The adoption of the standards and interpretations has not significantly impacted these financial statements and any changes to our accounting 
policies as a result of their adoption have been reflected in this note.

New and revised IFRSs in issue but not yet effective
At the date of authorisation of these financial statements, a number of new standards and amendments to standards and interpretations have 
been issued but are not yet effective for the current accounting period. The Directors do not expect these standards to have a material impact 
on the financial statements of the Group or Company.

•  IFRS 17 Insurance Contracts

•  Amendments to IAS 1 and IFRS Practice Statement 2 Disclosure of Accounting Policy

•  Amendments to IAS 8 Definition of Accounting Estimate

•  Amendments to IAS 12 Deferred Tax related to Assets and Liabilities arising from a Single Transaction

•  Amendments to IAS 1 Classification of Liabilities as Current or Non-current

•  Amendments to IAS 28 and IFRS 10 Sale or Contribution of Assets Between an Investor and its Associate or Joint Venture

138

Safestore Holdings plc  |  Annual report and financial statements 2023

2. Summary of significant accounting policies continued
Basis of consolidation and business combinations
The consolidated financial statements incorporate the financial statements of the Company and all its subsidiary undertakings made up to 
31 October each year. Subsidiaries are entities controlled by the Company. Control is achieved when the Company:

•  has power over the investee;

•  is exposed, or has rights, to variable returns from its involvement with the investee; and

•  has the ability to use its power to affect its returns.

The results of subsidiaries acquired or disposed of during the year are included in the consolidated income statement from the effective date 
of acquisition or up to the effective date of disposal, as appropriate.

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those 
used by the Group.

All intra-group transactions, balances and unrealised gains on transactions are eliminated on consolidation. Unrealised losses are also eliminated 
unless the transaction provides evidence of an impairment of the assets transferred. 

The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. The consideration transferred for the 
acquisition is measured as the fair value of the assets transferred, the liabilities incurred to the former owners of the acquiree and the equity 
instruments issued by the Group. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are 
measured initially at their fair values at the date of acquisition. Any excess of the cost of an acquisition over the fair value of the Group’s share of 
net identifiable assets including intangible assets of the acquired entity at the date of acquisition is recognised as goodwill. Any discount received 
is credited to the income statement in the year of acquisition as negative goodwill on acquisition of subsidiary. Costs attributable to an acquisition 
are expensed in the consolidated income statement under the heading ‘administrative expenses’.

Investment in associates
An associate is an entity over which the Group is in a position to exercise significant influence, but not control or joint control, through 
participation in the financial and operating policy decisions of the investee. Significant influence is the power to participate in the financial and 
operating policy decisions of the investee but is not control or joint control over those policies.

The results and assets and liabilities of associates are incorporated in these financial statements using the equity method of accounting except 
when classified as held for sale. Investments in associates are carried in the balance sheet at cost as adjusted by post-acquisition changes in the 
Group’s share of the net assets of the associate, less any impairment in the value of individual investments. Losses of an associate in excess of 
the Group’s interest in that associate (which includes any long term interests that, in substance, form part of the Group’s net investment in the 
associate) are recognised only to the extent that the Group has incurred legal or constructive obligations or made payments on behalf of the 
associate. Where necessary, adjustments are made to the financial statements of associates to bring the accounting policies used into line with 
those used by the Group. Where a Group company transacts with an associate of the Group, profits and losses are eliminated to the extent of 
the Group’s interest in the relevant associate. Losses may provide evidence of an impairment of the asset transferred, in which case appropriate 
provision is made for impairment.

Segmental reporting
IFRS 8 “Operating Segments” (“IFRS 8”) requires operating segments to be identified based upon the Group’s internal reporting to the chief 
operating decision maker (“CODM”) to make decisions about resources to be allocated to segments and to assess their performance. The 
CODM is the person or group that allocates resources to and assesses the performance of the operating segments of an entity. The Group has 
determined that its CODM are the Executive Directors. 

An operating segment is a component of an entity:

(a)   that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating 

to transactions with other components of the same entity); 

(b)   whose operating results are regularly reviewed by the entity’s CODM to make decisions about resources to be allocated to the segment 

and assess its performance; and 

(c)   for which discrete financial information is available.

The Group’s net assets, revenue and profit before tax are attributable to one principal activity, the provision of self storage, in four geographical 
reporting segments, the United Kingdom, Paris in France, Spain, and the Netherlands and Belgium in Benelux. 

Segment results, assets and liabilities include items directly attributable to segments as well as those that can be allocated on a reasonable basis.

Revenue recognition
Revenue represents amounts derived from the provision of self storage services (rental space, customer goods insurance and consumables) which 
fall within the Group’s activities provided in the normal course of business, net of discounts, VAT (where applicable) and other sales related taxes.

Rental income is recognised over the period for which the space is occupied by the customer on a time apportionment basis. No revenue is 
recognised if there are significant uncertainties regarding recovery of the consideration due. Insurance income is recognised over the period for 
which the space is occupied by the customer on a time apportionment basis. 

The Group has put in place insurance arrangements whereby the Group purchases block policies from third party insurers that customers can 
access, for which it pays annual premiums at the beginning of the insurance year. The Group allows customers to benefit from the policies and 
charges a fee for the level of cover that the customer needs. The block policies purchased and the income earned from charging customers are 
independent transactions. Although Safestore is involved in the initial handling of any customers’ insurance claims, these are passed on to the 
third party insurance providers, who are responsible for all insurance payments. The Group is not exposed to insurance risk. 

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139

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS2. Summary of significant accounting policies continued
Revenue recognition continued
The Group bears the inventory risk and pricing risk associated with these contracts and as such the Group acts as principal in the provision 
of the access to insurance services for its customers who elect to access that insurance, and therefore revenue from insurance premiums is 
reported on a gross basis. The portion of insurance premiums receivable from customers on occupied space that relates to unexpired risks at 
the balance sheet date is reported as unearned premium liability in other payables.

Income for the sale of assets and consumables is recognised when the significant risks and rewards have been transferred to the buyer. For 
property sales this is generally at the point of completion. Where any aspect of consideration is conditional then the revenue associated with that 
conditional item is deferred. Income earned on the sales of consumable items is recognised at the point of sale.

Income from insurance claims is recognised when it is virtually certain of being received. 

Foreign currency translation
Functional and presentation currency
The individual financial statements for each company are measured using the currency of the primary economic environment in which it operates 
(its functional currency). For the purposes of the consolidated financial statements, the results and financial position of the Group are expressed 
in Sterling, which is the presentational currency of the Group.

Transactions and balances
Foreign currency transactions are translated into the functional currency at the rates of exchange prevailing on the dates of the transactions. 
At each balance sheet date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on 
the balance sheet date. Non-monetary assets and liabilities carried at fair value that are denominated in foreign currencies are translated at the 
rates prevailing at the date when the fair value was determined. Gains and losses arising on retranslation are included in the income statement for 
the period, except for exchange differences arising on non-monetary assets and liabilities where the changes in fair value are recognised directly 
in equity.

On consolidation, the assets and liabilities of the Group’s overseas operations are translated into the Group’s presentational currency at 
exchange rates prevailing on the balance sheet date. Income and expense items are translated at the average exchange rates for the period. 
Exchange differences arising are classified as equity and are recognised as a separate component of equity, within the translation reserve. 
Such translation differences are recognised as income or expense in the period in which the operation is disposed of.

Borrowing costs
All borrowing costs are recognised in the consolidated income statement in the period in which they are incurred, unless the costs are incurred 
as part of the development of a qualifying asset, when they will be capitalised. Commencement of capitalisation is the date when the Group 
incurs expenditure for the qualifying asset, incurs borrowing costs and undertakes activities that are necessary to prepare the assets for their 
intended use when it is probable that they will result in future economic benefits to the entity and the costs can be measured reliably. In the case 
of suspension of activities during extended periods, the Group suspends capitalisation. The Group ceases capitalisation of borrowing costs 
when substantially all of the activities necessary to prepare the asset for use are complete, typically when a store opens.

Investment properties and investment properties under construction
Investment properties are those properties owned by the Group that are held to earn rental income, or for capital growth, or both. Investment 
properties and investment properties under construction are initially measured at cost, including related transaction and borrowing costs. 
After initial recognition, investment properties and investment properties under construction are held at fair value based on a market valuation 
by professionally qualified external valuers at each balance sheet date.

The fair value of investment properties and investment properties under construction reflects, among other things, rental income from current 
leases and assumptions about rental income from future leases in light of current market conditions. The fair value also reflects, on a similar 
basis, any cash outflows that could be expected in respect of the property. Some of these outflows are recognised as a liability, including lease 
liabilities in respect of leasehold land and buildings classified as investment properties; others, including variable lease payments not based on 
an index or rate, are not recognised in the balance sheet.

In accordance with IAS 40, investment property held as a leasehold is stated gross of the recognised lease liability. Leasehold properties are 
classified as investment properties and included in the balance sheet at fair value. The obligation to the lessor for the leasehold is included in the 
balance sheet at the present value of the minimum lease payments. The minimum lease payment valuation is re-measured at the point of lease 
modification and the value of the Group’s right-of-use assets is adjusted accordingly over the lease term. Gains or losses arising on changes in 
the fair values of investment properties and investment properties under construction at the balance sheet date are recognised in the income 
statement in the period in which they arise.

Gains or losses on sale of investment properties are calculated as the difference between the consideration received and fair value estimated 
at the previous balance sheet date.

If an investment property or part of an investment property becomes owner-occupied, it is reclassified as property, plant and equipment, 
and its fair value at the date of reclassification becomes its cost for accounting purposes.

Property, plant and equipment
Property, plant and equipment not classified as investment properties or investment properties under construction are stated at historical cost 
less accumulated depreciation and any accumulated impairment loss. Historical cost comprises the purchase price and costs directly incurred 
in bringing the asset into use.

Assets’ residual values and useful lives are reviewed and, if appropriate, adjusted at each balance sheet date. If the carrying amount of an asset 
is greater than the recoverable amount then the carrying amount is written down immediately to the recoverable amount. 

140

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 20232. Summary of significant accounting policies continued
Property, plant and equipment continued
Depreciation is charged so as to write off the cost of an asset less estimated residual value of each asset over its expected useful life using the 
straight-line method. The principal rates are as follows:

Owner-occupied freehold buildings 

2% per annum

Motor vehicles 

20–25% per annum

Computer hardware and software 

15–33% per annum

Fixtures, fittings, signs and partitioning 

10–15% per annum 

The gain or loss arising on the retirement or disposal of an asset is determined as the difference between the net sales proceeds and the 
carrying amount of the asset and is recognised in the income statement on disposal.

Impairment of tangible assets (excluding investment property)
At each balance sheet date, the Group reviews the carrying amounts of its tangible assets to determine whether there is any indication that those 
assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the 
extent of the impairment loss (if any). Where the asset does not generate cash flows that are independent from other assets, the Group estimates 
the recoverable amount of the cash-generating unit to which the asset belongs.

The recoverable amount is deemed to be the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future 
cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of 
money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset 
(or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised as an expense immediately.

A reversal of an impairment loss is recognised as income immediately.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost comprises all costs of purchase and other costs incurred in bringing the 
inventories to their present location and condition. Cost is calculated using the weighted average method. Net realisable value represents the 
estimated selling price less directly associated costs. Provision is made for slow-moving or obsolete stock, calculated on the basis of sales 
trends observed in the year.

As at 31 October 2023 the Group held finished goods and goods held for resale of £0.4 million (FY2022: £0.3 million). The Group consumed 
£1.1 million (FY2022: £0.7 million) of inventories during the year. Inventory write downs were £nil for the financial year ended 31 October 2023 
(FY2022: £nil). Inventories of £nil (FY2022: £nil) are carried at fair value less costs to sell. 

Leases
A right-of-use asset and corresponding lease liability are recognised at commencement of the lease. The lease liability is measured at 
the present value of the lease payments, discounted at the rate implicit in the lease or, if that cannot be readily determined, at the lessee’s 
incremental borrowing rate specific to the term, country, currency and start date of the lease. Lease payments include: fixed payments; variable 
lease payments dependent on an index or rate, initially measured using the index or rate at commencement; the exercise price under a purchase 
option if the Group is reasonably certain to exercise; penalties for early termination if the lease term reflects the Group exercising a break option; 
and payments in an optional renewal period if the Group is reasonably certain to exercise an extension option or not exercise a break option. 

The lease liability is subsequently measured at amortised cost using the effective interest rate method. It is re-measured at the point of lease 
modification, with a corresponding adjustment to the right-of-use asset, when there is a change in future lease payments resulting from a rent 
review, change in an index or rate such as inflation, or change in the Group’s assessment of whether it is reasonably certain to exercise a 
purchase, extension or break option. 

The corresponding asset is initially measured at cost, comprising: the initial lease liability; any lease payments already made less any lease 
incentives received; initial direct costs; and any dilapidation or restoration costs. The Group has two categories of assets in respect of leases: 
those in respect of leases related to its leasehold properties, classified as investment property, and an occupational lease for its Head Office in 
France, classified as a right-of-use asset under IFRS 16. The right-of-use assets classified as investment property are subsequently measured at 
fair value, gross of the lease liability. The right-of-use asset in respect of its occupational leases is classified as property, plant and equipment and 
is subsequently depreciated over the length of the lease. 

Leases of low value assets and short term leases of twelve months or less are expensed to the Group consolidated income statement.

Variable lease payments, being the difference between the rent review accruals that will become payable but not yet finalised and the minimum 
lease payments of the lease liability on current actual rent paid, are charged as expenses in the years in which they are payable.

Finance charges are charged directly against income, unless they are directly attributable to qualifying assets, in which case they are capitalised 
in accordance with the Group’s general policy on borrowing costs.

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141

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
2. Summary of significant accounting policies continued
Financial instruments
(a) Financial assets
Financial assets are classified as financial assets at fair value through profit or loss (“FVTPL”) or at amortised cost as appropriate. 
The Group determines the classification of its assets at initial recognition. 

Financial assets are de-recognised only when the contractual right to the cash flows from the financial asset expires or the Group transfers 
substantially all risks and rewards of ownership. 

A financial asset is measured at amortised cost if it meets both of the following conditions:

•  it is held within a business model whose objective is to hold assets to collect contractual cash flows; and

•  its contractual terms give rise on specific dates to cash flows that are solely payments of principal and interest on the principal amount outstanding.

All financial assets not classified as measured at amortised cost as described above are measured through FVTPL. This includes all derivative 
financial assets. 

Financial assets at FVTPL – these assets are subsequently measured at fair value. Net gains and losses, including any interest, are recognised 
in profit or loss.

Financial assets at amortised cost – these assets are subsequently measured at amortised cost using the effective interest method. 
The amortised cost is reduced by impairment losses (expected losses). Interest income, foreign exchange gains and losses and impairment 
are recognised in profit or loss. Any gain or loss on de-recognition is recognised in profit or loss.

The Group has the following classes of financial assets:

•  Trade and other receivables – trade receivables are initially recognised at transaction price. Other receivables are initially recognised at fair 
value. Subsequently, these assets are measured at amortised cost using the effective interest method, less provision for expected credit losses.

•  Cash and cash equivalents – cash and cash equivalents represent only liquid assets with original maturity of 90 days or less. Bank overdrafts 

that cannot be offset against other cash balances are shown within borrowings in current liabilities on the balance sheet. Cash and cash 
equivalents are also classified as amortised cost. They are subsequently measured at amortised cost. Cash and cash equivalents include 
cash in hand, deposits at call with banks, and other short term, highly liquid investments with original maturities of three months or less.

(b) Impairment of financial assets
The Group applies the IFRS 9 simplified approach to measuring expected credit losses (“ECLs”) which uses a lifetime expected loss allowance 
on trade receivables. The expected credit losses are estimated using a provisions matrix based upon the Group’s historical credit loss 
experience and geographic business unit, adjusted for factors that are specific to the debtors, general economic conditions, and an assessment 
of both the current and forecast direction of conditions at the reporting date, including time value of money where appropriate.

Loss allowances for other receivables are initially measured at an amount equal to twelve months’ ECLs and subsequently it is assessed whether 
the credit risk has increased significantly since initial recognition. When determining whether the credit risk of a financial asset has increased 
significantly since initial recognition and when estimating ECL, the Company considers reasonable and supportable information that is relevant 
and available without undue cost or effort. This includes both quantitative and qualitative information and analysis, based on the Company’s 
historical experience and informed credit assessment and including forward-looking information. If the credit risk increased significantly, the loss 
allowance is then measured using the lifetime ECL. The Group considers a financial asset to be in default when the borrower is unlikely to pay its 
credit obligations to the Group in full. 

(c) Financial liabilities
Financial liabilities are classified as measured at amortised cost or FVTPL. A financial liability is classified as at FVTPL if it is classified as held for 
trading, it is a derivative or it is designated as such on initial recognition. Financial liabilities at FVTPL are measured at fair value and net gains and 
losses, including any interest expense, are recognised in profit or loss. Other financial liabilities are subsequently measured at amortised cost 
using the effective interest method. Interest expense and foreign exchange gains and losses are recognised in profit or loss. Any gain or loss on 
de-recognition is also recognised in profit or loss.

The Group has the following classes of financial liabilities: 

•  Trade and other payables – trade and other payables are initially recognised at fair value. Subsequently, they are measured at amortised 

cost using the effective interest rate method.

•  Borrowings – interest-bearing bank loans and overdrafts are initially recognised at fair value, net of directly attributable transaction costs. 

Finance charges, including premiums payable on settlement or redemption and direct issue costs, are accounted for on an accruals basis in 
the income statement using the effective interest method and are included within the carrying amount of the instrument to the extent that they 
are not settled in the period in which they arise. Where fees are payable in relation to raising debt the costs are disclosed in the cash flow 
statement within financing activities. 

Where existing borrowings are replaced by others from the same lenders on substantially different terms, or the terms of existing borrowings 
are substantially modified, such an exchange or modification is treated as a de-recognition of the original borrowings and the recognition of 
new borrowings, and the difference in the respective carrying amounts, including issuance costs, is recognised in the income statement. 
Otherwise, issuance costs incurred on refinancing are offset against the carrying value of borrowings.

142

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 20232. Summary of significant accounting policies continued
Financial instruments continued
(d) Derivative financial instruments
The Group uses derivative financial instruments such as interest rate swaps, cross-currency swaps, and foreign exchange swaps, to hedge risks 
associated with fluctuations on borrowings and foreign operations transactions. Such derivatives are initially recognised and measured at fair 
value on the date a derivative contract is entered into and subsequently re-measured at fair value at each reporting date. The gain or loss on 
re-measurement is taken to finance expense in the income statement. Interest costs for the period relating to derivative financial instruments, 
which economically hedge borrowings, are recognised within interest payable on bank loans and overdrafts. Other fair value movements on 
derivative financial instruments are recognised within fair value movement of derivatives. Designation as part of an effective hedge relationship 
occurs at inception of a hedge relationship. Currently, the Group does not have any cash flow hedges or fair value hedges. 

The borrowings denominated in foreign currency are used to hedge net assets. The effective part of any gain or loss on borrowings that are 
designated as a hedge of a net investment in a foreign operation is recognised in other comprehensive income and presented in the translation 
reserve in equity and is subsequently recognised in the Group income statement as part of the profit or loss on disposal of the net investment. 
The ineffective portion of the gain or loss is recognised immediately within trading profit in the Group income statement.

Taxation including deferred tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement 
because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable 
or deductible. The Group’s liability for current tax is calculated using tax rates for that period that have been enacted or substantively enacted by 
the balance sheet date.

Deferred tax is provided on items that may become taxable at a later date, on temporary differences between the balance sheet value and the 
tax base value, on an undiscounted basis. Deferred tax liabilities are generally recognised for taxable temporary differences and deferred tax 
assets are recognised to the extent that it is probable that taxable profits will be available, against which deductible temporary differences can 
be utilised. The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates 
substantively enacted at the balance sheet date that are expected to apply in the period when the liability is settled, or the asset is realised.

Deferred tax assets and liabilities are offset where there is a legally enforceable right to set off current tax assets against current tax liabilities.

Employee benefit costs
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due. Payments made to state-managed 
retirement benefit schemes are dealt with as payments to defined contribution schemes where the Group’s obligations under the schemes are 
equivalent to those arising in a defined contribution retirement benefit scheme.

Share capital
Ordinary shares are classified as equity.

Costs directly attributable to the issue of new ordinary shares are shown in equity as a deduction, net of tax, from the proceeds.

Share-based payments
Share-based incentives are provided to employees under the Group’s Long Term Incentive Plan and employee Sharesave schemes. The Group 
recognises a compensation cost in respect of these schemes that is based on the fair value of the awards, measured using Black-Scholes or 
Monte Carlo valuation methodologies. For equity-settled schemes, the fair value is determined at the date of grant and is not subsequently 
re-measured unless the conditions on which the award was granted are modified. For cash-settled schemes, the fair value is determined at the 
date of grant and is re-measured at each balance sheet date until the liability is settled. Generally, the compensation cost is recognised on a 
straight-line basis over the vesting period. Adjustments are made to reflect expected and actual forfeitures during the vesting period due to the 
failure to satisfy service conditions or non-market performance conditions.

Climate change
In preparing the financial statements, the Directors have considered the impact of climate change, particularly in the context of the climate 
change risks identified in the sustainability section of the strategic report and the Group’s stated target of operational net zero carbon emissions 
by 2035. These considerations did not have a material impact on the financial reporting judgements and estimates in the current year. 
This reflects the conclusion that climate change will have a limited exposure and vulnerability on the Group’s investment property portfolio, the 
carrying value of non-current assets and the estimates of future profitability used in our assessment of the recoverability of deferred tax assets. 

Key sources of estimation uncertainty
The preparation of consolidated financial statements under IFRS requires the Directors to make judgements, estimates and assumptions that 
may affect the application of accounting policies and the reported amounts of assets and liabilities, income and expenses. Actual outcomes may 
therefore differ from these judgements, estimates and assumptions. 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period 
in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both 
current and future periods.

Safestore Holdings plc  |  Annual report and financial statements 2023

143

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS2. Summary of significant accounting policies continued
Key sources of estimation uncertainty continued
The following key source of estimation uncertainty has significant risk of causing a material adjustment, within the next financial year, to the 
carrying amounts of assets and liabilities within the consolidated financial statements: 

Estimate of fair value of investment properties and investment properties under construction
The Group values its investment properties using a discounted cash flow methodology which is based on projections of net operating income. 
Principal assumptions and management’s underlying estimation of the fair value of those relate to: stabilised occupancy levels; expected future 
growth in storage rental income and operating costs; maintenance requirements; capitalisation rate; and discount rates. There are inter-relationships 
between the valuation inputs and they are primarily determined by market conditions. The effect of an increase in more than one input could be to 
magnify the impact on the valuation. However, the impact on the valuation could be offset by the inter-relationship of two inputs moving in opposite 
directions, e.g. an increase in rent may be offset by a decrease in occupancy, resulting in minimal net impact on the valuation. For immature stores, 
these underlying estimates hold a higher risk of uncertainty, due to the unproven nature of its cash flows. C&W have considered Safestore’s 
commitment to operational net zero carbon emissions by 2035 and the impacts that this could have on each of the Group’s investment properties. 
A more detailed explanation of the background, methodology and estimates made by management that are adopted in the valuation of the 
investment properties, as well as detailed sensitivity analysis, is set out in note 13 to the financial statements.

Non-GAAP financial information/Alternative Performance Measures
The Directors have identified certain measures that they believe will assist the understanding of the performance of the business. The measures 
are not defined under IFRS and they may not be directly comparable with other companies’ adjusted measures. The non-GAAP/Alternative 
Performance Measures are not intended to be a substitute for, or superior to, any IFRS measures of performance but they have been included 
as the Directors consider them to be important comparables and key measures used within the business for assessing performance. 
The following are the key non-GAAP/Alternative Performance Measures identified by the Group: 

•  The Group defines exceptional items to be those that warrant, by virtue of their nature, size or frequency, separate disclosure on the face of 

the income statement where, in the opinion of the Directors, this enhances the understanding of the Group’s financial performance.

•  Underlying EBITDA is an Alternative Performance Measure and is defined as operating profit before exceptional items, share-based payments, 

corporate transaction costs, gain/loss on investment properties, depreciation and variable lease payments and the share of associate’s 
depreciation, interest and tax. Management considers this presentation to be representative of the underlying performance of the business, 
as it removes the income statement impact of items not fully controllable by management, such as the revaluation of derivatives and 
investment properties, and the impact of exceptional credits, costs and finance charges. A reconciliation of statutory operating profit to 
Underlying EBITDA can be found in the financial review on page 20.

•  Adjusted Diluted EPRA Earnings per Share is based on the European Public Real Estate Association’s definition of earnings and is defined 

as profit or loss for the period after tax but excluding corporate transaction costs, change in fair value of derivatives, gain/loss on investment 
properties and the associated tax impacts. The Company then makes further company-specific adjustments for the impact of exceptional 
items, net exchange gains/losses recognised in net finance costs, exceptional tax items, and deferred and current tax in respect of these 
adjustments. The Company also adjusts for IFRS 2 share-based payment charges. This adjusted earnings is divided by the diluted number of 
shares. The IFRS 2 cost is excluded as it is written back to distributable reserves and is a non-cash item (with the exception of the associated 
National Insurance element). Therefore, neither the Company’s ability to distribute nor pay dividends are impacted (with the exception of the 
associated National Insurance element). The financial statements disclose earnings on a statutory, EPRA and Adjusted Diluted EPRA basis and 
will provide a full reconciliation of the differences in the financial year in which any LTIP awards may vest. A reconciliation of statutory basic 
Earnings per Share to Adjusted Diluted EPRA Earnings per Share can be found in note 11.

•  EPRA’s Best Practices Recommendations guidelines for Net Asset Value (“NAV”) metrics are EPRA Net Tangible Assets (“NTA”), EPRA Net 

Reinstatement Value (“NRV”) and EPRA Net Disposal Value (“NDV”). EPRA NTA is considered to be the most relevant measure for the Group’s 
business which provides sustainable long term progressive returns and is now the primary measure of net assets. The basis of calculation, 
including a reconciliation to reported net assets, is set out in note 15.

•  Like-for-like figures are presented to aid in the comparability of the underlying business as they exclude the impact on results of purchased, 

sold, opened or closed stores.

•  Constant exchange rate (“CER”) figures are provided in order to present results on a more comparable basis, removing foreign 

exchange movements.

3. Revenue
Analysis of the Group’s operating revenue can be found below:

Self storage income

Insurance income

Other non-storage income

Total revenue 

2023
£’m

187.2

25.5

11.5

224.2

2022
£’m

178.0

23.9

10.6

212.5

144

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 20234. Segmental analysis 
The segmental information presented has been prepared in accordance with the requirements of IFRS 8. The Group’s revenue, profit before 
income tax and net assets are attributable to one activity: the provision of self storage accommodation and related services. This is based on the 
Group’s management and internal reporting structure.

Safestore is organised and managed in four operating segments, based on geographical areas, being the United Kingdom, Paris in France, 
Spain, and the Netherlands and Belgium in Benelux.

The chief operating decision maker, being the Executive Directors, identified in accordance with the requirements of IFRS 8, assesses the 
performance of the operating segments on the basis of Underlying EBITDA, which is defined as operating profit before exceptional items, 
share-based payments, corporate transaction costs, gain/loss on investment properties, depreciation and variable lease payments, and the 
share of associate’s depreciation, interest and tax.

The operating profits and assets include items directly attributable to a segment as well as those that can be allocated on a reasonable basis.

Spain
£’m

Benelux
£’m

Year ended 31 October 2023

Continuing operations
Revenue

Underlying EBITDA 

Share-based payments 

Variable lease payments and depreciation

Operating profit before gain on investment properties 
and other exceptional gains
Gain/(loss) on investment properties

Operating profit
Net finance expense

Profit/(loss) before tax

Total assets 

Year ended 31 October 2022

Continuing operations
Revenue

Share of loss in associates

Underlying EBITDA 

Exceptional items

Share-based payments 

Variable lease payments and depreciation

Share of associate’s depreciation, interest and tax

Operating profit before gain on investment properties 
and other exceptional gains
Gain on investment properties

Other exceptional gains

Operating profit
Net finance (expense)/income

Profit before tax

Total assets 

UK
£’m

166.5

106.2

(3.1)

(1.9)

101.2

70.9

172.1

(13.8)

158.3

Paris
£’m

43.9 

30.5

(0.3)

(0.2)

30.0

16.3

46.3

(2.2)

44.1

2,298.2

606.6

UK
£’m

163.0

(0.3)

103.5

—

(10.2)

(1.2)

(0.4)

91.7

295.7

5.7

393.1

(14.4)

378.7

2,024.8

Paris
£’m

41.4

—

28.0

(0.1)

(1.0)

(0.1)

—

26.8

78.5

5.1

110.4

(1.6)

108.8

581.7

Group
£’m

224.2

142.2

(3.5)

(2.1)

136.6

93.8

230.4

(22.6)

207.8

2,956.9

Group
£’m

212.5

(0.3)

135.1

(0.1)

(11.2)

(1.3)

(0.4)

122.1

381.6

10.8

514.5

(15.7)

498.8

10.0

4.4

—

— 

4.4

7.3

11.7

(5.5)

6.2

24.1

Benelux
£’m

5.1

—

2.1

—

—

—

—

2.1

6.1

—

8.2

0.4

8.6

3.8

1.1

(0.1)

— 

1.0

(0.7)

0.3

(1.1)

(0.8)

28.0

Spain
£’m

3.0

—

1.5

—

—

—

—

1.5

1.3

—

2.8

(0.1)

2.7

28.2

72.8

2,707.5

Inter-segment transactions are entered into under the normal commercial terms and conditions that would also be available to unrelated third 
parties. There is no material impact from inter-segment transactions on the Group’s results. The segmental results exclude intercompany transactions.

Safestore Holdings plc  |  Annual report and financial statements 2023

145

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS5. Exceptional items and other exceptional gains

Costs relating to corporate transactions and exceptional property taxation

Exceptional items

Valuation gain on associate buy-out

Gain on disposals of investment properties

Gain on disposal of land

Other exceptional gains

2023
£’m

—

—

2023
£’m

—

—

—

—

2022 
£’m

(0.1)

(0.1)

2022 
£’m

5.5

0.2

5.1

10.8

Exceptional items of £nil were incurred in the year (FY2022: £0.1 million relating to fees associated with the Group’s corporate restructuring).

In the prior year, the Group sold the Nanterre site to the Joint Venture partner of Nanterre FOCD 92 for a total price of €7.6 million excluding VAT 
and including demolition cost reimbursement, where the settlement was done partially in cash of £1.0 million (€1.1 million excluding tax), and 
partially in kind through the delivery of the new building at the end of the operation (estimated at €6.5 million). This resulted in a net gain on 
disposal of £5.1 million (€5.9 million) included within other exceptional gains in 2022.

In addition, the Group acquired the remaining 80% equity of Safestore Storage Benelux B.V. from its previous Joint Venture partner for €53.6 million 
(£45.3 million) and became a wholly owned subsidiary (note 12). The original 20% equity investment was effectively de-recognised and re-recognised 
back at the fair value based on the revised equity value effective at the 30 March 2022 transaction. This resulted in a valuation gain on the associate 
buy-out of £5.5 million included within other exceptional gains in 2022. 

Finally, the Group sold its Birmingham Digbeth store to a third party for £6.5 million and incurred a 1% agent fee on the sale price. The carrying 
value of this store included within investment properties prior to disposal was £6.2 million, resulting in a gain on disposal of investment properties 
of £0.2 million included within other exceptional gains in 2022. 

6. Operating profit 
The following items have been charged/(credited) in arriving at operating profit:

Staff costs 

Inventories: cost of inventories recognised as an expense (included in cost of sales) 

Depreciation on property, plant and equipment

Gain on investment properties 

Variable lease payments payable under lease liabilities

Notes

26

2

14

13

2023
£’m

30.0

1.1

1.3

(93.8)

0.8

2022 
£’m

38.1

0.7

1.0

(381.6)

0.3

7. Fees paid to auditor
During the year, the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditor at costs 
detailed below:

Audit services
Fees payable to the Company’s auditor and its associates for the audit of the parent company and consolidated 
financial statements

Fees payable to the Company’s auditor and its associates for the audit of the Company’s subsidiaries pursuant to 
legislation

Total audit fees

Fees for other services

Total

2023
£’m

2022 
£’m

0.4

—

0.4

0.1

0.5

0.2

0.2

0.4

0.1

0.5

146

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 20238. Finance income and costs

Finance income
Other interest and similar income

Interest receivable from loan to associates

Financial instruments income

Underlying finance income

Net exchange gains

Exceptional finance income

Total finance income

Finance costs
Interest payable on bank loans and overdraft

Amortisation of debt issuance costs on bank loan

Underlying finance charges

Interest on lease liabilities

Fair value loss of derivatives

Net exchange losses

Total finance costs

Net finance costs

2023
£’m

0.1

—

0.4

0.5

0.3

—

0.8

(15.1)

(1.3)

(16.4)

(5.3)

(1.7)

—

(23.4)

(22.6)

2022 
£’m

0.1

0.1

1.3

1.5

—

0.5

2.0

(11.9)

(0.5)

(12.4)

(5.0)

(0.3)

—

(17.7)

(15.7)

The total change in fair value of derivatives reported within net finance costs for the year is a £1.7 million net loss (FY2022: £0.3 million net loss). 
Included within finance income is £0.4 million relating to swaps settled in June 2023. In the prior year (FY2022: £1.3 million) received on 
settlement of two €8.0 million average rate contracts acquired in March 2020 and settled in April 2022 for £0.7 million and October 2022 for 
£0.6 million respectively. 

9. Income tax charge
Analysis of tax charge in the year:

Current tax:

– current year 

– prior year

Deferred tax:

– current year 

– prior year

Tax charge

Note

22

2023
£’m

5.1

—

5.1

5.3

(2.8)

2.5

7.6

2022 
£’m

6.1

—

6.1

29.8

—

29.8

35.9

Safestore Holdings plc  |  Annual report and financial statements 2023

147

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
9. Income tax charge continued
Reconciliation of income tax charge
The tax for the period is lower (FY2022: lower) than the standard rate of corporation tax in the UK for the year ended 31 October 2023 of 22.5% 
(FY2022: 19%). The differences are explained below:

Profit before tax

Profit on ordinary activities multiplied by the standard rate of corporation tax in the UK of 22.5% (FY2022: 19%)

Effect of:

– permanent differences

– profits from the tax exempt business

– deferred tax arising on acquisition of overseas subsidiary

– difference from overseas tax rates

– potential deferred tax assets not recognised

– utilisation of unrecognised brought forward tax losses

– prior year adjustment

Tax charge

2023
£’m

207.8

46.8

(6.3)

(32.4)

—

0.9

1.4

—

(2.8)

7.6

2022 
£’m

498.8

94.8

—

(71.5)

4.5

8.6

0.4

(0.9)

—

35.9

The Group is a UK real estate investment trust (“REIT”). As a result, the Group is exempt from UK corporation tax on the profits and gains from its 
qualifying property rental business in the UK, providing it meets certain conditions. Non-qualifying profits and gains of the Group remain subject to 
corporation tax as normal. The Group monitors its compliance with the REIT conditions. There have been no breaches of the conditions to date.

The main rate of corporation tax in the UK increased from 19% to 25% with effect from 1 April 2023. Accordingly, the Group’s results for this 
accounting period are taxed at a blended effective rate of 22.5% (FY2022: 19%). 

Taxation for other jurisdictions is calculated at the rates prevailing in the respective jurisdictions.

10. Dividends per share 
The dividend paid in 2023 was £65.9 million (30.30 pence per share) (FY2022: £56.9 million (27.00 pence per share)). A final dividend in respect 
of the year ended 31 October 2023 of 20.20 pence (FY2022: 20.40 pence) per share, amounting to a total final dividend of £44.1 million (FY2022: 
£42.8 million), is to be proposed at the AGM on 13 March 2024. The ex-dividend date will be 7 March 2024 and the record date will be 8 March 
2024 with an intended payment date of 9 April 2024. The final dividend has not been included as a liability at 31 October 2023.

The Property Income Distribution (“PID”) element of the final dividend is 15.15 pence (FY2022: 20.4 pence), making the PID payable for the year 
17.62 pence (FY2022: 22.75 pence) per share.

11. Earnings per Share 
Basic Earnings per Share (“EPS”) is calculated by dividing the profit attributable to equity holders of the Company by the weighted average 
number of ordinary shares in issue during the year excluding ordinary shares held as treasury shares. Diluted EPS is calculated by adjusting the 
weighted average number of ordinary shares to assume conversion of all dilutive potential shares. The Company has one category of dilutive 
potential ordinary shares: share options. For the share options, a calculation is performed to determine the number of shares that could have 
been acquired at fair value (determined as the average annual market price of the Company’s shares) based on the monetary value of the 
subscription rights attached to the outstanding share options. The number of shares calculated as above is compared with the number of shares 
that would have been issued assuming the exercise of the share options.

Basic

Dilutive securities

Diluted

Year ended 31 October 2023 

Year ended 31 October 2022 

Earnings 
£’m

200.2

—

200.2

Shares 
million

217.2

0.9

218.1

Pence 
per share

92.2

(0.4)

91.8

Earnings 
£’m

462.9

—

462.9

Shares 
million

210.9

7.0

217.9

Pence 
per share

219.5

(7.1)

212.4

148

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 2023 
11. Earnings per Share continued
Adjusted Earnings per Share
Explanations related to the adjusted earnings measures adopted by the Group are set out in note 2 under the heading, Non-GAAP financial 
information/Alternative Performance Measures, on page 144. Adjusted EPS represents profit after tax adjusted for the valuation movement on 
investment properties, exceptional items, change in fair value of derivatives, exchange gains/losses, unwinding of the discount on the CGS 
receivable and the associated tax thereon. The Directors consider that these alternative measures provide useful information on the performance 
of the Group. 

EPRA earnings and Earnings per Share before non-recurring items, movements on revaluations of investment properties and changes in the fair 
value of derivatives have been disclosed to give a clearer understanding of the Group’s underlying trading performance.

Basic 

Adjustments:

Gain on investment properties

Exceptional items

Other exceptional gains

Exceptional finance income

Net exchange gain

Change in fair value of derivatives

Tax on adjustments

Adjusted

EPRA adjusted:

Fair value re-measurement of lease liabilities 
add-back

Tax on lease liabilities add-back adjustment

Adjusted EPRA basic EPS

Share-based payments charge

Dilutive shares

Adjusted Diluted EPRA EPS1

Year ended 31 October 2023

Year ended 31 October 2022

Earnings 
£’m

200.2

Shares 
million

217.2 

Pence 
per share

92.2

Earnings 
£’m

462.9

Shares 
million

210.9

(43.2)

(381.6)

(93.8)

— 

— 

— 

(0.3)

1.7 

1.4

— 

— 

— 

— 

— 

— 

— 

109.2

217.2 

(8.8)

1.1

101.5

3.5

—

105.0

— 

—

217.2

1.9

219.1

— 

— 

— 

(0.1)

0.8 

0.6

50.3

(4.1)

0.5

46.7

1.6

(0.4)

47.9

0.1

(10.8)

(0.5)

—

0.3

29.7

—

—

—

—

—

—

—

100.1

210.9

(8.3)

1.0

92.8

11.2

—

104.0

—

—

210.9

—

8.0

218.9

Pence 
per share

219.5

(180.9)

—

(5.1)

(0.2)

—

0.1

14.1

47.5

(3.9)

0.5

44.1

5.3

(1.9)

47.5

Note:
1  Adjusted Diluted EPRA EPS is defined in note 2 under, Non-GAAP financial information/Alternative Performance Measures, on page 144.

Gain on investment properties includes the fair value re-measurement of lease liabilities add-back of £8.8 million (FY2022: £8.3 million) and the 
related tax thereon of £1.1 million (FY2022: £1.0 million). As an industry standard measure, EPRA earnings is presented. EPRA earnings of 
£101.5 million (FY2022: £92.8 million) and EPRA Earnings per Share of 46.7 pence (FY2022: 44.1 pence) are calculated after further adjusting 
for these items.

EPRA adjusted income statement (non-statutory)

Revenue
Underlying operating expenses (excluding depreciation and variable lease payments)

Share of associate’s Underlying EBITDA

Underlying EBITDA before variable lease payments 
Share-based payments charge

Depreciation and variable lease payments

Operating profit before fair value re-measurement lease liabilities add-back
Fair value re-measurement of lease liabilities add-back

Operating profit
Net financing costs 

Share of associate’s finance charges 

Profit before income tax
Income tax 

Profit for the year (“Adjusted EPRA basic earnings”)

Adjusted EPRA basic EPS

Final dividend per share

2023 
£’m

224.2

(82.0)

—

142.2

(3.5)

(2.1)

136.6

(8.8)

127.8

(21.2)

—

106.6

(5.1)

101.5

2022
£’m

212.5

(77.5)

0.1

135.1

(11.2)

(1.3)

122.6

(8.3)

114.3

(15.9)

(0.4)

98.0

(5.2)

92.8

46.7 pence 

44.1 pence

Movement
%

5.5%

5.8%

(100%)

5.3%

(68.8%)

61.5%

11.4%

6.0%

11.8%

33.3%

(100%)

8.8%

(1.9)

9.4%

5.9%

20.20 pence

20.40 pence

(0.98%)

Safestore Holdings plc  |  Annual report and financial statements 2023

149

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
12. Investment in associates

PBC Les Groues SAS

CERF II German Storage Topco S.a.r.l.

2023 
£’m 

1.8

2.3

4.1

2022
£’m

1.8

—

1.8

Safestore Storage Benelux B.V. (formerly CERF Storage JV B.V.)
Until 30 March 2022, the Group had a 20% interest in Safestore Storage Benelux B.V. (“SSB”) (formerly CERF Storage JV B.V.), a company registered 
and operating in the Netherlands. SSB was accounted for using the equity method of accounting. SSB invests in carefully selected self storage 
opportunities in Europe. The Group earned a fee for providing management services to SSB. This investment as an associate was considered 
immaterial relative to the Group’s underlying operations. On 30 March 2022, the Group acquired the remaining 80% equity from its previous Joint 
Venture partner for €53.6 million (£45.3 million) and SSB became a wholly owned subsidiary. Under IFRS 3 this transaction, where properties 
were acquired through the purchase of a corporate vehicle in the year, has been judged to meet the accounting definition of an asset purchase.

PBC Les Groues SAS 
The Group has a 24.9% interest in PBC Les Groues SAS (“PBC”), a company registered and operating in France. PBC is accounted for using 
the equity method of accounting. PBC is the parent company of Nanterre FOCD 92, a company also registered and operating in France, which 
is developing a new store as part of a wider development programme located in Paris. The development project is managed by its joint venture 
partners, therefore the Group has no operational liability during this phase. During the current period there has been no material investment in 
the company (31 October 2022: £0.8m). The investment is considered immaterial relative to the Group’s underlying operations. The aggregate 
carrying value of the Group’s interest in PBC was £1.8m (31 October 2022: £1.8m), made up of an investment of £1.8m (31 October 2022: £1.8m). 
The Group’s share of profits from continuing operations for the period was £nil (30 October 2022: £nil). The Group’s share of total comprehensive 
income of associates for the period was £nil (31 October 2022: £nil). 

CERF II German Storage Topco S.a.r.l.
On 1 December 2022 the Group acquired a 10.0% interest in CERF II German Storage Topco S.a.r.l. (CERF II), a company registered in 
Luxembourg for which the Group has board representation. The reporting date of the financial statements for the company is 31 December. 
CERF II is accounted for using the equity method of accounting. Safestore entered the German Self Storage market via a new investment with 
Carlyle which acquired the myStorage business. The aggregate carrying value of the Group’s interest in CERF II was £2.3m (31 October 2022: £nil), 
made up of an investment of £2.3m (31 October 2022: £nil). The Group’s share of profits from continuing operations for the period was £nil 
(31 October 2022: £nil). The Group’s share of total comprehensive income of associates for the period was £nil (31 October 2022: £nil). 

13. Investment properties

At 1 November 2022

Additions

Disposals

Reclassifications

Revaluations

Fair value re-measurement of lease liabilities add-back

Exchange movements

At 31 October 2023

External valuation
 of investment
 properties, net of 
lease liabilities 
£’m

Add-back of 
lease liabilities
£’m

Investment
property
under 
construction
£’m

2,457.8

67.6

—

42.0

103.5

—

10.2

95.1

17.5

(3.1)

—

—

(8.8)

0.5

94.5

56.4

—

(42.0)

(0.9)

—

0.6

Total
investment 
properties 
£’m

2,647.4

141.5

(3.1)

—

102.6

(8.8)

11.3

2,681.1

101.2

108.6

2,890.9

The Group acquired the freehold of the Oldbury property on 22 February 2023 and Valencia property in January 2023. This resulted in the 
disposal of lease liabilities with a carrying value of £2.2m and £0.9m respectively. 

150

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 202313. Investment properties continued

At 1 November 2021

Acquisition of subsidiaries

Additions

Disposals

Reclassifications

Revaluations

Fair value re-measurement of lease liabilities add-back

Exchange movements

At 31 October 2022

The gain on investment properties comprises:

Freehold stores
At 1 November 2022

Movement in year

At 31 October 2023

Leasehold stores
At 1 November 2022

Movement in year

At 31 October 2023

All stores
At 1 November 2022

Movement in year

At 31 October 2023

Revaluations of investment property and investment property under construction

Fair value re-measurement of lease liabilities add-back

External valuation
 of investment
 properties, net of 
lease liabilities 
£’m

Add-back of 
lease liabilities
£’m

Investment
property
under 
construction
£’m

1,881.8

128.2

31.8

(6.2)

16.5

394.1

—

11.6

2,457.8

82.1

0.6

20.2

—

—

—

(8.3)

0.5

95.1

67.4

—

47.4

—

(16.5)

(4.2)

—

0.4

94.5

Cost 
£’m

Revaluation 
on cost 
£’m

892.7

126.1

1,018.8

133.7

5.5

139.2

1,026.4

131.6

1,158.0

1,142.4

75.7

1,218.1

289.0

16.0

305.0

1,431.4

91.7

1,523.1

2023
£’m

102.6

(8.8)

93.8

Total
investment 
properties 
£’m

2,031.3

128.8

99.4

(6.2)

—

389.9

(8.3)

12.5

2,647.4

Valuation 
£’m

2,035.1

201.8

2,236.9

422.7

21.5

444.2

2,457.8

223.3

2,681.1

2022 
£’m

389.9

(8.3)

381.6

The valuation of £2,681.1 million (FY2022: £2,457.8 million) excludes £0.6 million in respect of owner-occupied property, which is included within 
property, plant and equipment. Rental income earned from investment properties for the year ended 31 October 2023 was £188.5 million 
(FY2022: £179.3 million).

The Group has classified the investment property and investment property under construction, held at fair value, within Level 3 of the fair value 
hierarchy. There were no transfers to or from Level 3 during the year.

As described in note 2, summary of significant accounting policies, where the valuation obtained for investment property is net of all payments 
to be made, it is necessary to add back the lease liability to arrive at the carrying amount of investment property at fair value. The lease liability 
of £101.4 million (FY2022: £95.4 million) per note 21 differs to the £101.2 million (FY2022: £95.1 million) disclosed above as a result of accounting 
for the French Head Office lease under IFRS 16. This lease is included as part of property, plant and equipment, and has a net book value of 
£0.2 million as at 31 October 2023 (FY2022: £0.3 million) (note 14).

All direct operating expenses arising from investment property that generated rental income as outlined in note 3 were £82.0 million 
(FY2022: £75.3 million). 

Safestore Holdings plc  |  Annual report and financial statements 2023

151

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS13. Investment properties continued
The freehold and leasehold investment properties have been valued as at 31 October 2023 by external valuer, Cushman & Wakefield Debenham 
Tie Leung Limited (“C&W”). The valuation has been carried out in accordance with the current edition of the RICS Valuation – Global Standards, 
which incorporates the International Valuation Standards and the RICS Valuation UK National Supplement (the “RICS Red Book”). The valuation 
of each of the investment properties has been prepared on the basis of fair value as a fully equipped operational entity, having regard to trading 
potential. Two non-trading properties were valued on the basis of fair value. The valuation has been provided for accounts purposes and, as 
such, is a Regulated Purpose Valuation as defined in the RICS Red Book. In compliance with the disclosure requirements of the RICS Red Book, 
C&W has confirmed that:

•  the member of the RICS who has been the signatory to the valuations provided to the Group for the same purposes as this valuation has done 

so since April 2020. The valuations have been reviewed by an internal investment committee comprising two valuation partners and an 
investment partner, all unconnected with the assignment;

•  C&W has been carrying out regular valuations for the same purpose as this valuation on behalf of the Group since October 2006;

•  C&W does not provide other significant professional or agency services to the Group;

•  in relation to the preceding financial year of C&W, the proportion of total fees payable by the Group to the total fee income of the firm is less 

than 5%; and

•  the fee payable to C&W is a fixed amount per property and is not contingent on the appraised value.

Valuation method and assumptions
The valuation of the operational self storage facilities has been prepared having regard to trading potential. Cash flow projections have been 
prepared for all of the properties reflecting estimated absorption, revenue growth and expense inflation. A discounted cash flow method of 
valuation based on these cash flow projections has been used by C&W to arrive at its opinion of fair value for these properties.

C&W has adopted different approaches for the valuation of the leasehold and freehold assets as follows:

Freehold and long leasehold (UK, Paris, Spain, the Netherlands, and Belgium)
The valuation is based on a discounted cash flow of the net operating income over a ten-year period and a notional sale of the asset at the end 
of the tenth year.

Assumptions:
•  Net operating income is based on projected revenue received less projected operating costs together with a central administration charge of 
6% of the estimated annual revenue, subject to a cap and collar. The initial net operating income is calculated by estimating the net operating 
income in the first twelve months following the valuation date.

•  The net operating income in future years is calculated assuming either straight-line absorption from day one actual occupancy or variable 
absorption over years one to four of the cash flow period, to an estimated stabilised/mature occupancy level. In the valuation the assumed 
stabilised occupancy level for the trading stores (both freeholds and all leaseholds) open at 31 October 2023 averages 89.33% (FY2022: 89.18%). 
The projected revenues and costs have been adjusted for estimated cost inflation and revenue growth. The average time assumed for stores 
to trade at their maturity levels is 13.44 months (FY2022: 18.51 months).

•  The capitalisation rates applied to existing and future net cash flows have been estimated by reference to underlying yields for industrial and 

retail warehouse property, yields for other trading property types such as purpose-built student housing and hotels, bank base rates, ten-year 
money rates, inflation and the available evidence of transactions in the sector. The valuation included in the accounts assumes rental growth 
in future periods. If an assumption of no rental growth is applied to the external valuation, the net initial yield pre-administration expenses for 
mature stores (i.e. excluding those stores categorised as ‘developing’) is 5.92% (FY2022: 6.08%), rising to a stabilised net yield pre-administration 
expenses of 6.71% (FY2022: 6.74%).

•  The weighted average freehold exit yield on UK freeholds is 5.75% (FY2022: 5.74%), on France freeholds is 5.61% (FY2022: 5.96%), on Spain 

freeholds is 5.50% (FY2022: 5.50%), on the Netherlands freeholds is 5.15% (FY2022: 5.05%) and on Belgium freeholds is 5.00% (FY2022: 5.02%). 
The weighted average freehold exit yield for all freeholds adopted is 5.72% (FY2022: 5.78%).

•  The future net cash flow projections (including revenue growth and cost inflation) have been discounted at a rate that reflects the risk 

associated with each asset. The weighted average annual discount rate adopted (for both freeholds and leaseholds) in the UK portfolio is 
8.59% (FY2022: 8.40%), in the France portfolio is 8.38% (FY2022: 8.58%), in the Spain portfolio is 8.39% (FY2022: 8.29%), in the Netherlands 
portfolio is 7.74% (FY2022: 7.49%) and in the Belgium portfolio is 7.99% (FY2022: 7.62%). The weighted average annual discount rate adopted 
(for both freeholds and all leaseholds) is 8.54% (FY2022: 8.49%).

•  Purchaser’s costs in the range of approximately 3.3% to 6.8% for the UK, 7.5% for Paris, 2.5% for Spain, 7.5% for the Netherlands and 7.5% 
for Belgium have been assumed initially, reflecting the progressive SDLT rates brought into force in March 2016 in the UK, and sales plus 
purchaser’s costs totalling approximately 5.3% to 8.8% (UK), 9.5% (Paris), 4.5% (Spain), 7.5% (the Netherlands) and 7.5% (Belgium) are 
assumed on the notional sales in the tenth year in relation to freehold and long leasehold stores.

152

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 202313. Investment properties continued
Valuation method and assumptions continued
Short leaseholds (UK)
The same methodology has been used as for freeholds, except that no sale of the assets in the tenth year is assumed but the discounted 
cash flow is extended to the expiry of the lease. The average unexpired term of the Group’s UK short term leasehold properties is 13.2 years 
(FY2022: 13.0 years). The average unexpired term excludes the commercial leases in France and Spain.

Short leaseholds (Paris)
In relation to the commercial leases in Paris, C&W has valued the cash flow projections in perpetuity due to the security of tenure arrangements 
in that market and the potential compensation arrangements in the event of the landlord wishing to take possession. The valuation treatment 
is therefore the same as for the freehold properties. The capitalisation rates on these stores reflect the risk of the landlord terminating the 
lease arrangements.

Short leaseholds (Spain)
In relation to the commercial leases in Spain, C&W has valued the cash flow projections in perpetuity due to the nature of the lease agreements 
which allows the tenant to renew the lease year-on-year into perpetuity. The valuation treatment is therefore the same as for the freehold 
properties. The capitalisation rates on these stores reflect the risk of the rolling lease arrangements.

In relation to one other short leasehold in Spain, the lease allows for a five-year automatic extension beyond the initial lease expiry date subject 
to neither party serving notice stating it does not wish to do so. This allows the landlord to terminate the lease at the original expiry date if it so 
wishes. The same methodology has been used as for freeholds, except that no sale of the asset in the tenth year is assumed but the discounted 
cash flow is extended to the expiry of the lease. 

Short leaseholds (the Netherlands)
The same methodology has been used as for freeholds, except that no sale of the assets in the tenth year is assumed but the discounted cash 
flow is extended to the expiry of the lease.

Short leaseholds (Belgium)
There are no short term leaseholds in Belgium.

Investment properties under construction
C&W has valued the stores in development adopting the same methodology as set out above but on the basis of the cash flow projection 
expected for the store at opening and allowing for the outstanding costs to take each store from its current state to completion and full fit out, 
except several recently acquired stores which have been valued at acquisition costs. C&W has allowed for carry costs and construction 
contingency, as appropriate.

Immature stores: value uncertainty
C&W has assessed the value of each property individually. Where the stores in the portfolio are relatively immature and have low initial cash flow. 
C&W has endeavoured to reflect the nature of the cash flow profile for these properties in its valuation, and the higher associated risks relating to 
the as yet unproven future cash flow, by adjustment to the capitalisation rates and discount rates adopted. However, immature low cash flow 
stores of this nature are rarely, if ever, traded individually in the market, unless as part of a distressed sale or similar situation, although there is 
more evidence of such stores being traded as part of a group or portfolio transaction. 

C&W states that, in practice, if an actual sale of the properties was to be contemplated then any immature low cash flow stores would normally 
be presented to the market for sale, lotted or grouped with other more mature assets owned by the same entity, in order to alleviate the issue of 
negative or low short term cash flow. This approach would enhance the marketability of the group of assets and assist in achieving the best price 
available in the market by diluting the cash flow risk.

C&W has not adjusted its opinion of fair value to reflect such a grouping of the immature assets with other properties in the portfolio and all stores 
having been valued individually. However, C&W highlights the matter to alert the Group to the manner in which the properties might be grouped 
or lotted in order to maximise their attractiveness to the marketplace. 

C&W considers this approach to be a valuation assumption but not a special assumption, the latter being an assumption that assumes facts that 
differ from the actual facts existing at the valuation date and which, if not adopted, could produce a material difference in value. 

Valuation assumption for purchaser’s costs 
The Group’s investment property assets have been valued for the purposes of the financial statements after adjusting for notional purchaser’s 
costs in the range of approximately 3.3% to 6.8% (UK), 7.5% (Paris), 2.5% (Spain), 7.5% (the Netherlands) and 7.5% (Belgium), as if they were sold 
directly as property assets. The valuation is an asset valuation which is strongly linked to the operating performance of the business. They would 
have to be sold with the benefit of operational contracts, employment contracts and customer contracts, which would be difficult to achieve 
except in a corporate structure.

This approach follows the logic of the valuation methodology in that the valuation is based on a capitalisation of the net operating income after 
allowing a deduction for operational cost and an allowance for central administration costs. A sale in a corporate structure would result in a 
reduction in the assumed stamp duty land tax but an increase in other transaction costs reflecting additional due diligence resulting in a reduced 
notional purchaser’s cost of c. 2.75% of gross value. All the significant sized transactions that have been concluded in the UK in recent years 
were completed in a corporate structure. The Group therefore instructed C&W to prepare additional valuation advice on the basis of purchaser’s 
cost of 2.75% of gross value which is used for internal management purposes.

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153

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS13. Investment properties continued
Valuation method and assumptions continued
Sensitivity of the valuation to assumptions
As noted in ‘Key sources of estimation uncertainty’ on page 143, self storage valuations are complex, derived from data which is not widely publicly 
available and involves a degree of judgement. All other factors being equal, higher net operating income would lead to an increase in the valuation of 
a store and an increase in the capitalisation rate or discount rate would result in a lower valuation, and vice versa. Higher assumptions for stabilised 
occupancy, absorption rate, rental rate and other revenue, and a lower assumption for operating costs, would result in an increase in projected net 
operating income, and thus an increase in valuation.

There are inter-relationships between the valuation inputs, and they are primarily determined by market conditions. The effect of an increase in more 
than one input could be to magnify the impact on the valuation. However, the impact on the valuation could be offset by the inter-relationship of two 
inputs moving in opposite directions, e.g. an increase in rent may be offset by a decrease in occupancy, resulting in no net impact on the valuation.

For these reasons we have classified the valuation of our property portfolio as Level 3 as defined by IFRS 13. Inputs to the valuation, some 
of which are ‘unobservable’ as defined by IFRS 13, include capitalisation yields, stable occupancy rates, and time to stabilised occupancy. The 
existence of an increase of more than one ‘unobservable’ input would augment the impact on the valuation. The impact on the valuation would be 
mitigated by the inter-relationship between unobservable inputs moving in opposite directions. For example, an increase in stable occupancy may 
be offset by an increase in yield, resulting in no net impact on the valuation. A sensitivity analysis showing the impact on valuations of changes 
in capitalisation rates and stable occupancy is shown below:

Impact of change in
capitalisation rates
£’m 

Impact of a change in stabilised 
occupancy assumption
£’m 

Impact of a delay 
in stabilised 
occupancy 
assumption
£’m

25 bps decrease

25 bps increase

1% increase

1% decrease

24-month delay

Reported group

129.1

88.1  

53.5

(31.9)

(16.22)

14. Property, plant and equipment

Cost
At 1 November 2022

Additions

Disposals

At 31 October 2023

Accumulated depreciation
At 1 November 2022

Charge for the year

Disposals

At 31 October 2023

Net book value

At 31 October 2023

At 31 October 2022

Owner- 
occupied 
buildings 
£’m

Motor 
vehicles 
£’m

Fixtures 
and fittings 
£’m

IFRS 16
 leases
£’m

1.0

0.7

 — 

 1.7 

0.2

 — 

 — 

 0.2 

1.5

0.8

0.9

0.6

(0.1)

1.4

0.5

 0.2 

(0.1)

0.6

0.8

0.4

7.8

1.8

(0.1)

9.5

5.9

 1.0 

(0.1)

6.8

2.7

1.9

0.6

—

 — 

0.6

0.3

 0.1 

 — 

 0.4 

0.2

0.3

Total 
 £’m

10.3

3.1

(0.2)

13.2

6.9

1.3

(0.2)

8.0

5.2

3.4

As a result of adopting IFRS 16, the Group initially recognised a right-of-use asset of £0.4 million in property, plant and equipment and a lease 
liability of £0.4 million at the transition date of 1 November 2019. Due to a lease extension for this asset, this has subsequently been re-measured 
by an additional £0.2 million. The additional depreciation charge for the right-of-use asset recognised during the year was £0.1 million. 
The reduction in the lease liability in respect of principal repayments and interest was £0.1 million.

154

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 2023 
14. Property, plant and equipment continued

Cost
At 1 November 2021

Additions

Disposals

At 31 October 2022

Accumulated depreciation
At 1 November 2021

Charge for the year

Disposals

At 31 October 2022

Net book value

At 31 October 2022

At 31 October 2021

Owner- 
occupied 
buildings 
£’m

Motor 
vehicles 
£’m

Fixtures 
and fittings 
£’m

IFRS 16
 leases
£’m

0.8

0.2

—

1.0

0.2

—

—

0.2

0.8

0.6

1.0

0.2

(0.3)

0.9

0.5

0.1

(0.1)

0.5

0.4

0.5

7.0

0.8

—

7.8

5.1

0.8

—

5.9

1.9

1.9

0.4

0.2

—

0.6

0.2

0.1

—

0.3

0.3

0.2

Total 
 £’m

9.2

1.4

(0.3)

10.3

6.0

1.0

(0.1)

6.9

3.4

3.2

15. Net assets per share
EPRA’s Best Practices Recommendations guidelines for Net Asset Value (“NAV”) metrics are EPRA Net Tangible Assets (“NTA”), EPRA Net 
Reinstatement Value (“NRV”) and EPRA Net Disposal Value (“NDV”).

EPRA NTA is considered to be the most relevant measure for the Group’s business which provides sustainable long term progressive returns and 
is now the primary measure of net assets, replacing the previously reported EPRA NAV metric. EPRA NTA assumes that entities buy and sell 
assets, thereby crystallising certain levels of unavoidable deferred tax. Due to the Group’s REIT status, deferred tax is only provided at each 
balance sheet date on properties outside the REIT regime. As a result, deferred taxes are excluded from EPRA NTA for properties within the REIT 
regime. For properties outside of the REIT regime, deferred tax is included to the extent that it is expected to crystallise, based on the Group’s 
track record and tax structuring.

There are no reconciling items between EPRA NTA and the previously reported EPRA NAV metric. EPRA NTA is shown in the table below: 

Balance sheet net assets

Adjustments to exclude:

Fair value of derivative financial instruments (net of deferred tax)

Deferred tax liabilities on the revaluation of investment properties

EPRA NTA

Basic net assets per share

EPRA basic NTA per share

2023 

2022 

£’m

Diluted pence 
per share

£’m

Diluted pence 
per share

1,935.1

884

1,793.4

820

—

139.2

2,074.3

(1.7)

129.0

1,920.7

948

888

952

879

848

908

The basic and diluted net assets per share have been calculated based on the following number of shares:

Shares in issue
At year end

Adjustment for Employee Benefit Trust (treasury) shares

IFRS/EPRA number of shares (basic)
Dilutive effect of Save As You Earn shares

Dilutive effect of Long Term Incentive Plan shares

IFRS/EPRA number of shares (diluted)

2023 
Number

2022 
Number

218,039,419 

211,927,497

(64,363) 

(359,795)

217,975,056 

211,567,702

39,269

860,328

87,562

6,956,633

218,874,653

218,611,897

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155

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
15. Net assets per share continued
Basic net assets per share is shareholders’ funds divided by the number of shares at the year end. Diluted net assets per share is shareholders’ 
funds divided by the number of shares at the year end, adjusted for dilutive share options of 899,597 shares (FY2022: 7,044,195 shares). EPRA 
diluted net assets per share excludes deferred tax liabilities arising on the revaluation of investment properties. The EPRA NAV, which further 
excludes fair value adjustments for debt and related derivatives net of deferred tax, was £2,074.3 million (FY2022: £1,920.7 million), giving EPRA 
NTA per share of 948 pence (FY2022: 879 pence). The Directors consider that these alternative measures provide useful information on the 
performance of the Group.

EPRA adjusted balance sheet (non-statutory)

Assets
Non-current assets

Current assets 

Total assets

Liabilities 
Current liabilities

Non-current liabilities

Total liabilities

EPRA adjusted Net Asset Value

EPRA adjusted basic net assets per share

16. Trade and other receivables

Current
Trade receivables

Less: credit loss allowance

Trade receivables – net

Other receivables

Amounts due from associates (note 12)

Prepayments

2023 
£’m

2022 
£’m

2,906.8

50.1

2,956.9

(110.4)

(772.2)

(882.6)

2,653.4

52.4

2,705.8

(178.4)

(606.7)

(785.1)

2,074.3

1,920.7

952 pence

908 pence

2023 
£’m

21.8

(5.8)

16.0

10.8

 0.1

5.9

32.8

2022 
£’m

20.6

(5.5)

15.1

8.9

—

7.2

31.2

The creation and release of credit loss allowances have been included in cost of sales in the income statement.

The Group always measures the loss allowance for the trade receivables at an amount equal to lifetime expected credit loss. The expected credit 
losses on trade receivables are estimated using a provision matrix by reference to past default experience of the debtor and an analysis of the 
debtor’s current financial position, adjusted for factors that are specific to the debtor and an analysis of the debtors, general economic conditions 
of the industry in which the debtors operate and an assessment of both the current as well as the forecast direction of conditions at the reporting 
date. The Group provides in full against all receivables due over six months past due because historical experience has indicated that these 
receivables are generally not recoverable. 

There has been no change in the estimation techniques or significant assumptions made during the current reporting period.

The Group writes off a trade receivable when there is information indicating that the debtors are in severe financial difficulty and there is no 
realistic prospect of recovery, e.g. when the debtor has been placed under liquidation or has entered into bankruptcy proceedings. 

156

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 2023 
16. Trade and other receivables continued
The following table details the risk profile of trade receivables based on the Group’s provision matrix:

UK

Expected credit loss rate (%)

Estimated total gross carrying amount at default (£’m)

Lifetime ECL (£’m)

Net trade receivables as at 31 October 2023

France

Expected credit loss rate (%)

Estimated total gross carrying amount at default (£’m)

Lifetime ECL (£’m)

Net trade receivables as at 31 October 2023

UK

Expected credit loss rate (%)

Estimated total gross carrying amount at default (£’m)

Lifetime ECL (£’m)

Net trade receivables as at 31 October 2022

France

Expected credit loss rate (%)

Estimated total gross carrying amount at default (£’m)

Lifetime ECL (£’m)

Net trade receivables as at 31 October 2022

Not past due

<28 days

29–60 days

>60 days

—

6.8

—

6.8

6.5%

16.7%

-55.6%

3.1

(0.2)

2.9

1.2

(0.2)

1.0

0.9

(0.6)

0.3

Not past due

<28 days

29–60 days

>60 days

—

 1.5 

—

1.5

7.1%

-20.0%

71.9%

 1.4 

(0.1)

1.3

 0.5 

(0.1)

0.4

 6.4 

(4.6)

1.8

Not past due

<28 days

29–60 days

>60 days

—

7.5

—

7.5

7.1%

25.0%

57.1%

2.8

(0.2)

2.6

1.2

(0.3)

0.9

1.4

(0.8)

0.6

Not past due

<28 days

29–60 days

>60 days

—

1.4

—

1.4

14.3%

20.0%

85.1%

0.7

(0.1)

0.6

0.5

(0.1)

0.4

4.7

(4.0)

0.7

Total

7.5%

12.0

(1.0)

11.0

Total

49.0%

9.8

(4.8)

5.0

Total

10.1%

12.9

(1.3)

11.6

Total

57.5%

7.3

(4.2)

3.1

Outstanding trade receivables in Spain, the Netherlands, and Belgium totalled £0.5 million (FY2022: £0.4 million); therefore, the risk profile for this 
geography has been excluded. 

The difference between expected credit loss rates in the UK and France is largely due to the differing processes for collecting overdue debt, 
with legal proceedings in France typically taking significantly longer than in the UK.

The above balances are short term (including other receivables) and therefore the difference between the book value and the fair value is not 
significant. Consequently, these have not been discounted.

Movement in the credit loss allowance:

Balance at the beginning of the year

Acquisition of subsidiaries

Amounts provided in the year

Amounts written off as uncollectable

Balance at the end of the year

2023
£’m

5.5

—

2.1

(1.8)

5.8

2022
£’m 

4.3

0.1

2.5

(1.4)

5.5

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157

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS16. Trade and other receivables continued
The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Sterling

Euros

2023 
£’m

18.7

14.1

32.8

2022 
£’m

19.0

12.2

31.2

Amounts due from associates of £0.1 million (FY2022: £nil) relate to the Joint Venture arrangement (note 12), made up of management fees of 
£0.1 million (FY2022: £nil). These amounts are considered to be fully recoverable and have not been impaired (FY2022: £nil).

17. Cash and cash equivalents

Cash at bank and in hand

The carrying amounts of the Group’s cash and cash equivalents are denominated in the following currencies:

Sterling

Euros

18. Trade and other payables

Current
Trade payables

Other taxes and social security payable

Other payables

Accruals

Deferred income

The carrying amounts of the Group’s trade and other payables are denominated in the following currencies:

Sterling

Euros

19. Financial liabilities – bank borrowings and notes

Bank loans and notes
Secured

Unsecured

Debt issue costs

2023 
£’m

16.9

2023 
£’m

4.9

12.0

16.9

2023 
£’m

9.4

6.3

2.9

15.0

18.8

52.4

2023 
£’m

34.7

17.7

52.4

2023
£’m

2022 
£’m

20.9

2022 
£’m

6.4

14.5

20.9

2022 
£’m

8.0

6.2

4.9

24.8

18.8

62.7

2022 
£’m

47.4

15.3

62.7

2022
£’m

—

730.8

(5.0)

725.8

625.1

—

(1.3)

623.8

On 11 November 2022, the Group completed the refinancing of its RCFs which were due to expire in June 2023. The previous £250.0 million 
Sterling and €70.0 million Euro RCFs have been replaced with a single multi-currency £400 million facility. In addition, a further £100 million 
uncommitted accordion facility is incorporated in the facility agreement. The facility is for a four-year term with two one-year extension options 
exercisable after the first and second years of the agreement, the first of which was completed in October.

158

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 202319. Financial liabilities – bank borrowings and secured notes continued
The Group has US Private Placement Notes of €358 million (FY2022: €358 million) which have maturities extending to 2024, 2026, 2027, 2028, 
2029 and 2033 and £212.5 million (FY2022: £215.5 million) which have maturities extending to 2026, 2028, 2029 and 2031. The blended cost of 
interest on the overall debt at 31 October 2023 was 3.58% per annum. Since the year end the Group has successfully refinanced its bank 
facilities borrowings (note 32). On 11 November 2022, the Group completed the refinancing of its RCF which were due to expire in June 2023. 
The previous £250.0 million Sterling and €70.0 million Euro RCFs were replaced with a single multi-currency £400 million facility. In addition, a 
further £100 million uncommitted accordion facility is incorporated in the facility agreement. The facility is for a four-year term with two one-year 
extension options exercisable after the first and second years of the agreement, with the first one-year extension being granted in October 2023. 

The bank facilities attract a margin over SONIA/EURIBOR. The margin ratchets between 1.25% and 2.50%, by reference to the Group’s 
performance against its interest cover covenant. The Company has in issue €50.9 million (FY2022: €50.9 million) 1.59% Series A Senior Notes 
due 2024, €70.0 million (FY2022: €70.0 million) 1.26% Series A Notes due 2026, £35.0 million (FY2022: £35.0 million) 2.59% Series B Senior 
Notes due 2026, €74.1 million (FY2022: €74.1 million) 2.00% Series B Senior Notes due 2027, £20.0 million (FY2022: £20.0 million) 1.96% Series 
A Notes due 2028, €29.0 million (FY2022: €29.0 million) 0.93% Series B Notes due 2028, £50.5 million (FY2022: £50.5 million) 2.92% Series C 
Senior Notes due 2029, £30.0 million (FY2022: £30.0 million) 2.69% Series C Senior Notes due 2029, €105.0 million (FY2022: €105.0 million) 
2.45% Private Shelf Senior Notes due 2029, £80.0 million (FY2022: £80.0 million) 2.39% Series C Notes due 2031 and €29.0 million (FY2022: 
€29.0 million) 1.42% Series D Notes due 2033. 

The €358.0 million of Euro denominated borrowings provides a natural hedge against the Group’s investment in the France, Spain, Netherlands 
and Belgium businesses, so the Group has applied net investment hedge accounting and the retranslation of these borrowings is recognised 
directly in the translation reserve.

Bank loans and unsecured notes are stated before unamortised issue costs of £5.0 million (FY2022: £1.3 million).

Bank loans and unsecured notes are repayable as follows:

Within one year

Between one and two years

Between two and five years

After more than five years

Bank loans and notes

Unamortised debt issue costs

The effective interest rates at the balance sheet date were as follows:

2023

Group

2023
£’m

44.5

—

409.0

277.3

730.8

(5.0)

725.8

2022 
£’m

101.8

43.8

158.9

320.6

625.1

(1.3)

623.8

2022

Bank loans (UK term loan)

Monthly, quarterly or six monthly SONIA plus 1.25%

Quarterly or monthly SONIA plus 1.25%

Bank loans (Euro term loan)

Monthly, quarterly or six monthly EURIBOR plus 1.25%

Quarterly EURIBOR plus 1.25%

Private Placement Notes (Euros)

Private Placement Notes (Sterling)

1.80%

2.55%

1.80%

2.55%

Borrowing facilities
The Group has the following undrawn committed borrowing facilities available at 31 October 2023 in respect of which all conditions precedent 
had been met at that date:

Expiring within one year

Expiring beyond one year

The carrying amounts of the Group’s borrowings are denominated in the following currencies:

Sterling

Euros

Floating rate

2023
£’m

—

297.0

297.0

2023
£’m

377.5

353.3

730.8

2022 
£’m

208.4

—

208.4

2022
£’m

291.5

333.6

625.1

Safestore Holdings plc  |  Annual report and financial statements 2023

159

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS20. Financial instruments
Financial risk management
Financial risk management is an integral part of the way the Group is managed. In the course of its business, the Group is exposed primarily 
to foreign exchange risk, interest rate risk, liquidity risk, and credit risk. The overall aim of the Group’s financial risk management policies is to 
minimise potential adverse effects on financial performance and Net Asset Values (“NAV”). The Group manages the financial risks within policies 
and operating parameters approved by the Board of Directors and does not enter into speculative transactions. Treasury activities are managed 
centrally under a framework of policies and procedures approved and monitored by the Board. These objectives are to protect the assets of the 
Group and to identify and then manage financial risk. In applying these policies, the Group will utilise derivative instruments, but only for risk 
management purposes.

The principal financial risks facing the Group are described below.

Interest rate risk
The Group finances its operations through a mixture of retained profits, issued share capital, bank borrowings, and notes. The Group 
borrows in Sterling and Euros at floating rates and, where necessary, uses interest rate swaps to convert these to fixed rates to generate the 
preferred interest rate profile and to manage its exposure to interest rate fluctuations. A 1ppt change in interest rates would have a £2 million 
(FY2022: £0.5 million) impact on net interest. This sensitivity impact has been prepared by determining average floating interest rates and flexing 
these against average floating rate deposits and borrowings by major currency area over the course of the year.

Liquidity risk
The Group’s policy on liquidity risk is to ensure that sufficient cash is available to fund ongoing operations without the need to carry significant 
net debt over the medium term. The Group’s principal borrowing facilities are provided by a group of core relationship banks in the form of term 
loans and overdrafts, revolving credit facilities and notes. The quantum of committed borrowing facilities available to the Group is reviewed 
regularly and is designed to exceed forecast peak gross debt levels. Further details of the Group’s borrowing facilities, including the repayment 
profile of existing borrowings and the amount of undrawn committed borrowing facilities, are set out in note 19.

Credit risk
Credit risk arises on financial instruments such as trade and other receivables and short term bank deposits. Policies and procedures exist to 
ensure that customers have an appropriate credit history and account customers are given credit limits that are monitored. Short term bank 
deposits are executed only with A-rated or above authorised counterparties based on ratings issued by the major rating agencies. Counterparty 
exposure positions are monitored regularly so that credit exposures to any one counterparty are within predetermined limits. Overall, the Group 
considers that it is not exposed to a significant amount of credit risk. The amount of trade receivables outstanding at the year end does not 
represent the maximum exposure to operational credit risk due to the normal patterns of supply and payment over the course of a year. 
Based on management information collected as at month ends the maximum level of net trade receivables at any one point during the year 
was £16.0 million (FY2022: £18.3 million).

Foreign exchange risk
The Group operates internationally and is exposed to foreign exchange risk in respect of the Euro. Foreign exchange risk arises from future 
commercial transactions, recognised assets and liabilities and net investments in foreign operations. 

The Group has investments in foreign operations in France, Spain, the Netherlands and Belgium, whose net assets are exposed to foreign 
currency translation risk. Currency exposure arising from the net assets of the Group’s foreign operations is managed primarily through 
borrowings denominated in the relevant foreign currencies.

The Group holds Euro denominated loan notes totalling €358 million (FY2022: €358 million) and as such is exposed to foreign exchange risk on 
these notes. The foreign exchange risk relating to the notes provides a natural hedge against the Euro denominated assets of its operations in 
France, Spain, the Netherlands and Belgium and were 100% effective. As a result, the Group applies net investment hedging in respect of these 
loan notes and the change in fair value during the year of £2.9 million (FY2022: £4.6 million) was recognised in other comprehensive income.

The Group holds average rate forward contracts to mainly hedge against the investment exposure of subsidiaries denominated in Euros and the 
future earnings generated by these foreign subsidiaries. The hedge rate of these forwards was 1.0751 and they mature in six tranches bi-annually 
commencing from October 2020 as detailed further within this note. 

At 31 October 2023, if Sterling had weakened by 10% against the Euro with all other variables held constant, pre-tax profit for the year would 
have been £0.4 million lower (FY2022: £0.1 million lower). Equity (translation reserve) would have been £22.8 million higher (FY2022: £19.0 million 
higher), arising primarily on translation of Euro denominated net assets held by subsidiary companies with a Euro functional currency less the 
Euro denominated loan notes.

The Group is not exposed to significant transaction foreign exchange risk as purchases are invoiced in either Sterling or Euros.

160

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 202320. Financial instruments continued
Financial risk management continued
Capital risk
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide returns for 
shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to 
shareholders, issue new shares or sell assets to reduce debt. Being a REIT, the Group is required to distribute as a dividend a minimum of 90% 
of its property rental income to shareholders. This is factored into the Group’s capital risk management.

Consistent with others in the industry, the Group monitors capital on the basis of the gearing ratio. This ratio is calculated as net debt divided by 
total capital. Net debt is calculated as total borrowings (including ‘current and non-current borrowings and lease liabilities’ as shown in the 
consolidated balance sheet) less cash and cash equivalents. Total capital is calculated as equity as shown in the consolidated balance sheet 
plus net debt.

The gearing ratios at 31 October 2023 and 2022 were as follows:

Total borrowings (excluding derivatives)

Less: cash and cash equivalents (note 17)

Net debt

Total equity

Total capital

Gearing ratio

2023
£’m

827.2

(16.9)

810.3

1,935.1

2,745.4

29.5%

2022
£’m

719.2

(20.9)

698.3

1,793.4

2,491.7

28.0%

The Group considers that a loan-to-value (“LTV”) ratio, defined as gross debt (excluding lease liabilities) as a proportion of the valuation of 
investment properties and investment properties under construction (excluding lease liabilities), below 40% represents an appropriate medium 
term capital structure objective. The Group’s LTV ratio was 25.4% at 31 October 2023 (FY2022: 23.6%).

The Group has complied with all of the covenants on its banking facilities during the year.

Financial instruments
Financial instruments disclosures are set out below:

Interest rate swaps

Foreign currency forwards 

2023

2022

Asset
£’m

—

—

Liability
£’m

—

—

Asset
£’m

1.2

0.5

Liability
£’m

—

—

The fair value of financial instruments that are not traded in an active market, such as over the counter derivatives, is determined using valuation 
techniques. The Group obtains such valuations from counterparties which use a variety of assumptions based on market conditions existing at 
each balance sheet date.

The fair values of all financial instruments are equal to their book value, with the exception of bank loans, which are set out below. The fair value 
of loan notes is determined using a discounted cash flow, while the fair value of bank loans drawn from the Group’s bank facilities equates to 
book value. The carrying value less impairment provision of trade receivables, other receivables and the carrying value of trade payables and 
other payables approximates to their fair value.

The fair value of bank loans is calculated as:

Bank loans 

2023

2022

Book value
£’m

Fair value
£’m

725.8

789.3

Book value
£’m

623.8

Fair value
£’m

694.1

Safestore Holdings plc  |  Annual report and financial statements 2023

161

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS20. Financial instruments continued
Financial instruments continued
Fair value hierarchy
IFRS 13 requires fair value measurements to be recognised using a fair value hierarchy that reflects the significance of the inputs used in the 
measurements, according to the following levels:

Level 1 – unadjusted quoted prices in active markets for identical assets or liabilities.

Level 2 – inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.

Level 3 – inputs for the asset or liability that are not based on observable market data.

The table below shows the level in the fair value hierarchy into which fair value measurements have been categorised:

Assets per the balance sheet

Derivative financial instruments – Level 2

Amounts due from associates – Level 2

Liabilities per the balance sheet

Derivative financial instruments – Level 2

Bank loans – Level 2

2023
£’m

—

0.1

2023
£’m

—

2022
£’m

1.7

—

2022
£’m

—

725.8

694.1

There were no transfers between Level 1, 2 and 3 fair value measurements during the current or prior year.

Over the life of the Group’s derivative financial instruments, the cumulative fair value gain/loss on those instruments will be £nil as it is the Group’s 
intention to hold them to maturity.

Interest rate swaps not designated as part of a hedging arrangement
The notional principal amounts of the outstanding interest rate swap contracts at 31 October 2023 were £nil and €nil (FY2022: £55.0 million and €nil). 
At 31 October 2023, the weighted average fixed interest rates were Sterling nil% as the swaps were expired in June 2023 (FY2022: Sterling at 0.6885%), 
and floating rates are at quarterly SONIA and the quarterly EURIBOR. The movement in fair value recognised in the income statement was a net 
loss of £1.2 million (FY2022: net gain of £1.0 million).

Foreign currency forwards not designated as part of a hedging arrangement
As at 31 October 2023, all average rate forward contracts had matured for the Group (FY2022: one tranche totalling €8.5 million). The movement 
in the fair value recognised in the income statement in the period was a net loss of £0.5 million (FY2022: net loss of £1.3 million). The €8.5 million 
tranche previously held matured and was settled in April 2023, resulting in a fair value disposal of £0.5 million and a receipt of £0.4 million. 
This resulted in £0.4 million recognised as finance income and £0.5 million expense as part of the £1.7 million expense recognised in fair value 
movement of derivatives within finance costs in the income statement. 

Financial instruments by category

Assets per the balance sheet

Trade receivables and other receivables excluding prepayments

Derivative financial instruments

Cash and cash equivalents

At 31 October 2023

Liabilities per the balance sheet

Borrowings (excluding lease liabilities)

Lease liabilities

Payables and accruals

At 31 October 2023

Financial assets
at amortised cost
£’m

Assets at fair
value through
profit and loss
£’m

22.5

—

16.9

39.4

—

—

—

—

Other financial 
liabilities at 
amortised cost
£’m

Liabilities at fair 
value through 
profit and loss 
£’m

725.8

101.4

27.2*

854.4

—

—

—

—

Total
£’m

22.5

—

16.9

39.4

Total
£’m

725.8

101.4

27.2

854.4

162

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 202320. Financial instruments continued
Financial instruments continued
Financial instruments by category continued

Assets per the balance sheet

Trade receivables and other receivables excluding prepayments

Derivative financial instruments

Cash and cash equivalents

At 31 October 2022

Liabilities per the balance sheet

Borrowings (excluding lease liabilities)

Lease liabilities

Payables and accruals

At 31 October 2022

Financial assets
at amortised cost
£’m

Assets at fair
value through
profit and loss
£’m

24.0

—

20.9

44.9

—

1.7

—

1.7

Other financial 
liabilities at 
amortised cost
£’m

Liabilities at fair 
value through 
profit and loss 
£’m

623.8

95.4

37.7*

756.9

—

—

—

—

Note:
* 

The financial liabilities exclude other taxes and social security payable in FY2023: £6.3 million (FY2022: £6.2 million) as they do not meet the definition of a financial liability

The interest rate risk profile, after taking account of derivative financial instruments, was as follows:

Borrowings

203.0

522.8

Floating rate
£’m

2023 

Fixed rate 
£’m

Total
£’m

725.8

Floating rate
£’m

46.8

2022 

Fixed rate 
£’m

577.0

Total
£’m

24.0

1.7

20.9

46.6

Total 
£’m

623.8

95.4

37.7

756.9

Total
£’m

623.8

The weighted average interest rate of the fixed rate financial borrowing was 2.10% (FY2022: 2.05%) and the weighted average remaining period 
for which the rate is fixed was five years (FY2022: five years).

Maturity analysis
The table below analyses the Group’s financial liabilities and non-settled derivative financial instruments into relevant maturity groupings based 
on the remaining period at the balance sheet date to the contractual maturity dates. The amounts disclosed in the table are the contractual 
undiscounted cash flows.

2023
Borrowings 

Derivative financial instruments

Lease liabilities

Payables and accruals

2022
Borrowings 

Derivative financial instruments

Lease liabilities

Payables and accruals

Less than 
one year
£’m

One to two 
years 
£’m

Two to five 
years 
£’m

More than 
five years 
£’m

 54.6 

—

13.8

29.4

97.8

 10.2 

 436.0 

 297.0 

—

13.7

—

23.9

—

36.4

—

472.4

—

77.0

—

374.0

Less than 
one year
£’m

One to two 
years 
£’m

Two to five 
years 
£’m

More than 
five years 
£’m

114.7

1.0

13.8

43.9

173.4

53.9

—

12.9

—

66.8

187.8

—

35.9

—

223.7

348.3

—

74.7

—

423.0

Safestore Holdings plc  |  Annual report and financial statements 2023

163

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS21. Lease liabilities
The Group leases certain of its investment properties under lease liabilities. The average remaining lease term is 10.7 years (FY2022: 10.9 years).

Minimum lease payments

Present value of minimum
lease payments

Within one year

Within two to five years

Greater than five years

Less: future finance charges on lease liabilities

Present value of lease liabilities

Current 

Non-current

2023
£’m

13.8

50.1

77.0

140.9

(39.5)

101.4

2022
£’m

13.8

48.8

74.7

137.3

(41.9)

95.4

2023
£’m

13.1

42.0

46.3

101.4

—

101.4

2023
£’m

13.1

88.3

101.4

2022
£’m

13.2

40.6

41.6

95.4

—

95.4

2022
£’m

13.2

82.2

95.4

Amounts recognised within the consolidated income statement include interest on lease liabilities of £5.3 million and variable lease payments not 
included in the measurement of the lease liabilities of £0.8 million. Amounts recognised in the consolidated statement of cash flows include lease 
liabilities principal payments of £8.8 million and interest on lease liabilities of £5.3 million. The maturity analysis for lease liabilities under 
contractual undiscounted cash flows is included in note 20.

22. Deferred income tax
Deferred tax is calculated in full on temporary differences under the liability method using tax rates enacted in each respective jurisdiction 
corresponding to when they are expected to reverse. The movement on the deferred tax account was as shown below.

At 1 November

Charge to income statement

Exchange differences

At 31 October

Note

9

2023 
£’m

128.2

2.5

1.9

132.6

2022
£’m

96.2

29.8

2.2

128.2

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction where permitted by IAS 12) 
during the period are shown below.

Deferred tax liability

At 1 November 2021

Charge to income statement

Exchange differences

At 31 October 2022

At 1 November 2022

Charge to income statement

Exchange differences

At 31 October 2023

Revaluation of 
investment 
properties 
£’m

96.9

29.9

2.2

129.0

129.0

8.3

1.9

139.2

Other 
timing 
differences 
£’m

0.1

(0.1)

—

—

—

—

—

—

Total 
£’m

97.0

29.8

2.2

129.0

129.0

8.3

1.9

139.2

164

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 202322. Deferred income tax continued

Deferred tax asset

At 1 November 2021

Credit to income statement 

At 31 October 2022

At 1 November 2022

Credit to income statement 

At 31 October 2023

Other
timing
differences
£’m

Tax losses 
£’m

0.8

—

0.8

0.8

—

0.8

—

—

—

—

5.8

5.8

Total
£’m

0.8

—

0.8

0.8

5.8

6.6

The deferred tax liability due after more than one year is £139.2 million (FY2022: £129.0 million).

As at 31 October 2023, the Group had trading losses of £34.7 million (FY2022: £16.7 million) and capital losses of £36.5 million (FY2022: £36.5 million) 
in respect of its UK operations.

As at 31 October 2023, the Group had trading losses of £6.6 million (FY2022: £4.6 million) in respect of its Netherlands and Belgium operations.

As at 31 October 2023, the Group had trading losses of £2.3 million (FY 2022: £nil) in respect of its Spanish operations. 

All losses can be carried forward indefinitely. A deferred tax asset of £5.8 million has been recognised in respect of these losses in the current 
period, recognising the extent to which the Group believes these losses will be utilised in the future to reduce income tax liabilities. 

23. Called up share capital

Called up, allotted, and fully paid
218,039,419 (FY2022: 211,927,497) ordinary shares of 1 pence each

Ordinary shares
The holders of the ordinary shares shall be entitled to one vote for each ordinary share.

During the year the Company issued 6,111,922 ordinary shares (FY2022: 1,103,794 ordinary shares).

2023
£’m

2.2

2022
£’m

2.1

Safestore Holdings plc Sharesave scheme
The Sharesave awards are a savings related award accruing over a three-year period. There are no performance conditions attached to the 
awards; as such, the sole condition for vesting is continued service. The fair value of the Sharesave options granted during the year was 
assessed by an independent actuary using a Black-Scholes model based on the assumptions set out in the table below:

Number of options granted

Share price at grant date

Exercise price

Risk-free rate of interest

Expected volatility

Expected dividend yield

Expected term to exercise

Value per option

Grant date
25 September 2023
(UK three years)

176,852

758

692

4.32

28.0

4.00

3.10

159

(pence)

(pence)

(% per annum)

(% per annum)

(% per annum)

(years)

(pence)

Safestore Long Term Incentive Plan
The fair values of the awards granted in the accounting period were assessed by an independent actuary using a Monte Carlo model based on 
the assumptions set out in the table below. In determining an appropriate assumption for expected future volatility, the historical volatility of the 
share price of Safestore Holdings plc has been considered along with the historical volatility of comparator companies.

Number of options granted

Weighted average share price at grant date

Exercise price

Weighted average risk-free rate of interest

Expected volatility

Weighted average expected term to exercise

Weighted average value per option

Grant date July 2023

(PBT EPS part)

(MLA part)

(ESG part)

510,469

193,336

78,535

(pence)

(pence)

(% per annum)

(% per annum)

(years)

(pence)

864

—

5.05%

27.5%

3.00

5.24

864

—

5.05%

27.5%

3.00

5.24

864

—

5.05%

27.5%

3.00

5.24

Safestore Holdings plc  |  Annual report and financial statements 2023

165

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS23. Called up share capital continued
Safestore Long Term Incentive Plan continued
Details of the awards outstanding under all of the Group’s share schemes are set out below:

Date of grant 

Safestore Holdings plc 
Sharesave scheme
24/10/2017

14/08/2019

26/08/2020

20/08/2021

22/08/2022

22/08/2023

Total

Safestore Long Term 
Incentive Plan – 2017
29/09/2017

09/10/2017

15/06/2018

05/02/2019

05/07/2019

23/01/2020

Total

Safestore Long Term 
Incentive Plan – 2020
18/03/2020

Total

Safestore Long Term 
Incentive Plan – 2021
28/01/2021

Total

Safestore Long Term 
Incentive Plan – 2022
25/01/2022

29/09/2022

Total

Safestore Long Term 
Incentive Plan – 2023
12/07/2023

Total

At
31 October 
2022

35,183

16,126

133,500

45,077

94,346

—

324,232

5,094,214

150,000

13,000

81,550

—

149,129

5,487,893

406,191

406,191

347,422

347,422

246,833

—

246,833

Granted

Exercised

Lapsed 

At
31 October 
2023

Exercise 
price 

Expiry 
date

—

—

—

—

—

176,852

176,852

(35,183)

(15,774)

(4,666)

—

—

—

—

—

(12,704)

(21,446)

(60,980)

(12,676)

—

352

116,130

23,631

33,366

164,176

(55,623)

(107,806)

337,655

352.8p

510.0p

600.0p

824.0p

896.0p

692.0p

01/05/2023

01/03/2023

01/05/2024

01/05/2025

01/05/2026

01/05/2027

—

—

—

—

—

—

—

—

—

—

—

—

4,892

4,892

(5,094,214)

(150,000)

(13,000)

(64,050)

—

(140,797)

(5,462,061)

—

—

—

—

—

—

—

—

—

—

17,500

—

8,332

25,832

0.1p

0.0p

0.1p

0.1p

0.1p

0.1p

28/09/2027

28/09/2027

28/09/2027

28/09/2027

28/09/2027

28/09/2027

(363,807)

(363,807)

(6,796)

(6,796)

35,588

35,588

0.0p

18/03/2023

—

—

—

—

—

—

—

—

—

—

—

—

—

—

347,422

347,422

246,833

4,892

251,725

785,340

785,340

0.0p

28/01/2024

0.0p

0.0p

25/01/2025

25/01/2025

0.0p

12/02/2026

—

—

785,340

785,340

In addition, gross amounts totalling £nil (FY2022: £378,000) in respect of bonuses awarded to Executive Directors for the year ended 31 October 
2023 will be deferred into shares which will vest at the end of two years following the financial year in which the bonus is earned. The grant 
date is the last day of the financial year in which the performance stage is assessed. The share entitlement is expected to be determined in 
January 2024.

The weighted average exercise price of outstanding options under the Sharesave scheme is 690.0 pence (FY2022: 698.6 pence). The weighted 
average exercise price of options exercised under the Sharesave scheme was 366.1 pence (FY2022: 400.4 pence). 

Own shares
Included within retained earnings are ordinary shares with a nominal value of £644 (FY2022: £3,598) that represent shares held by the Safestore 
Employee Benefit Trust in satisfaction of awards under the Group’s Long Term Incentive Plan and which remain unvested.

166

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 202324. Cash flow from operating activities
Reconciliation of operating profit to net cash inflow from operating activities:

Cash generated from continuing operations

Profit before income tax

Gain on investment properties

Other exceptional gains

Share of loss in associates

Depreciation

Net finance expense

Employee share options

Changes in working capital:

Decrease in inventories

(Increase)/decrease in trade and other receivables

Decrease in trade and other payables

Increase in provisions

Cash generated from continuing operations

25. Analysis of movement in gross and net debt

Bank loans

Lease liabilities

Total gross debt (liabilities from financing activities)
Cash in hand

Total net debt

Bank loans

Lease liabilities

Total gross debt (liabilities from financing activities)
Cash in hand

Total net debt

Notes

13

5

14

8

2023
£’m

207.8

(93.8)

—

—

1.3

22.6

2.9

—

(1.4)

(11.2)

0.2

128.4

2022
£’m

(623.8)

(95.4)

(719.2)

20.9

(698.3)

2021
£’m

(484.7)

(82.3)

(567.0)

43.2

(523.8)

Cash flows
£’m

Non-cash 
movements
£’m 

(96.4)

8.8

(87.6)

(3.9)

(91.5)

(5.6)

(14.8)

(20.4)

(0.1)

(20.5)

Cash flows
£’m

Non-cash 
movements
£’m 

(132.0)

8.4

(123.6)

(22.1)

(145.7)

(7.1)

(21.5)

(28.6)

(0.2)

(28.8)

2022
£’m

498.8

(381.6)

(10.8)

0.3

1.0

15.7

8.6

0.2

0.1

(0.4)

0.3

132.2

2023
£’m

(725.8)

(101.4)

(827.2)

16.9

(810.3)

2022
£’m

(623.8)

(95.4)

(719.2)

20.9

(698.3)

The table above details changes in the Group’s liabilities arising from financing activities, including both cash and non-cash changes. Liabilities 
arising from financing activities are those for which cash flows were, or future cash flows will be, classified in the Group’s consolidated cash flow 
statement as cash flows from financing activities.

The cash flows from bank loans make up the net amount of proceeds from borrowings, repayment of borrowings and debt issuance costs.

Non-cash movements relate to the amortisation of debt issue costs of £1.3 million (FY2022: £0.5 million), foreign exchange movements of 
£4.3 million (FY2022: £6.8 million) and unwinding of discount to lease liabilities of £14.8 million (FY2022: £21.5 million).

Safestore Holdings plc  |  Annual report and financial statements 2023

167

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
26. Employees and Directors

Staff costs (including Directors) for the Group during the year

Wages and salaries

Social security costs

Other pension costs

Share-based payments

2023
£’m

24.2

2.0

0.9

2.9

30.0

2022
£’m

25.1

3.8

0.6

8.6

38.1

During the period ended 31 October 2023, the Company’s equity-settled share-based payment arrangements comprised the Safestore Holdings 
plc Sharesave scheme and the Safestore Long Term Incentive Plans. The number of awards made under each scheme is detailed in note 23. 
No options have been modified since grant under any of the schemes, other than the modification in respect of the LTIP awards for Executive 
Directors described in note 23.

Average monthly number of people (including Executive Directors) employed

2023
Number

2022 
Number

Sales

Administration

Key management compensation

Wages and salaries

Social security costs

Post-employment benefits

Share-based payments

The key management figures given above include Directors.

Directors

Aggregate emoluments

Company contributions paid to money purchase pension schemes

619

134

753

2023
£’m

2.7

0.3

0.1

1.9

5.0

2023
£’m

2.9

—

2.9

604

123

727

2022
 £’m

4.4

(0.3)

0.1

4.5

8.7

2022
£’m

5.7

—

5.7

There were two Directors (FY2022: two) accruing benefits under a money purchase scheme.

27. Provisions
In France, the basis on which property taxes have been assessed has been challenged by the tax authority for financial years 2011 onwards. 
In November 2022, the French Supreme Court delivered a final judgement in respect of litigation for years 2011 to 2013, which resulted in a partial 
success for the Group. The Group is separately pursuing litigation in respect of years since 2013 and has lodged an appeal with the French administrative 
tribunal against the issues included in assessments for 2013 onwards on which it was ultimately unsuccessful in the French Supreme Court for 
the earlier years. A provision is included in the consolidated financial accounts of £2.6 million at 31 October 2023 (31 October 2022: £2.4 million) 
to reflect the increased uncertainty surrounding the likelihood of a successful outcome. Of the total provided, £0.2 million has been charged in 
relation to the year ended 31 October 2023 within cost of sales (Underlying EBITDA) (31 October 2022: £0.2 million within cost of sales (underlying 
EBITDA) and £1.9 million recorded as an exceptional charge in respect of financial years 2012 to 2020). The litigation is expected to be resolved 
over the next few years. 

It is possible that the French tax authority may appeal the decisions of the French Court of Appeal on which the Group was successful to the 
French Supreme Court. The maximum potential exposure in relation to these issues at 31 October 2023 is £3.0 million (31 October 2022: £3.0 million). 
No provision for any further potential exposure has been recorded in the consolidated financial statements since the Group believes it is more 
likely than not that a successful outcome will be achieved, resulting in no additional liabilities.

168

Safestore Holdings plc  |  Annual report and financial statements 2023

Notes to the financial statements continuedfor the year ended 31 October 202328. Contingent liabilities
As part of the Group banking facility, the Company has guaranteed the borrowings totalling £730.8 million (FY2022: £625.1 million) of fellow 
Group undertakings by way of a charge over all of its property and assets. There are similar cross-guarantees provided by the Group companies 
in respect of any bank borrowings which the Company may draw under a Group facility agreement. The financial liability associated with this 
guarantee is considered remote and therefore no provision has been recorded.

The Group also has a contingent liability in respect of property taxation in the French subsidiary as disclosed in note 27.

29. Capital commitments
The Group had £128 million of capital commitments as at 31 October 2023 (FY2022: £146.0 million). 

30. Related party transactions
The Group’s shares are widely held. Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on 
consolidation and are not disclosed in this note.

Transactions with PBC Les Groues SAS
As described in note 12, the Group has a 24.9% interest in PBC Les Groues SAS (“PBC”). During the period, the Group made no transactions 
with PBC (FY2022: £0.8 million (€0.9 million). The total amount invested is included as part of its non-current investments in associates. The total 
amount outstanding at 31 October 2023 included within trade and other receivables was £nil (FY2022: £nil). 

Transactions with CERF II German Storage Topco S a r l (“CERF II”)
As described in note 12, the Group has a 10.0% interest in CERF II German Storage Topco S a r l (“CERF II”). During the period, the Group 
recharged £0.4 million.

31. Post-balance sheet events
There are no post balance sheet events.

Safestore Holdings plc  |  Annual report and financial statements 2023

169

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSCompany balance sheet
as at 31 October 2023
Company registration number: 04726380

Non-current assets
Investments in subsidiaries

Deferred tax asset

Loans to Group undertakings

Total non-current assets

Current assets
Trade and other receivables

Cash and cash equivalents

Total current assets

Total assets
Current liabilities

Total assets less current liabilities
Non-current liabilities

Net assets

Equity
Called up share capital

Share premium account

Retained earnings

Total equity

Notes

6

13

7

8

9

10

11

Company 

2023
£’m

1.0 

2.9

943.9 

947.8

1.0

1.6

2.6

950.4

(183.1)

767.3

(524.9)

242.4

2.2

62.0

178.2

242.4

2022
£’m

1.0

—

835.7

836.7

0.2

1.2

1.4

838.1

(108.7)

729.4

(523.3)

206.1

2.1

61.8

142.2

206.1

The Company’s profit for the financial year amounted to £99.0 million (FY2022: £137.8 million profit).

The Company financial statements were approved by the Board of Directors on 16 January 2024 and signed on its behalf by:

A Jones 
Chief Financial Officer 

F Vecchioli
Chief Executive Officer

170

Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
Company statement of changes in equity
for the year ended 31 October 2023

Balance at 1 November 2021

Comprehensive income
Profit for the year

Total comprehensive income

Transactions with owners
Dividends

Increase in share capital

Employee share options

Transactions with owners

Balance at 1 November 2022

Comprehensive income
Profit for the year

Total comprehensive income

Transactions with owners
Dividends

Increase in share capital

Employee share options

Transactions with owners

Balance at 31 October 2023

Company 

Called up 
share capital 
£’m

Share premium
 account 
£’m

2.1

—

2.1

—

—

—

—

2.1

—

2.1

—

0.1

—

0.1

2.2

61.3

—

61.3

—

0.5

—

0.5

61.8

—

61.8

—

0.2

—

0.2

62.0

Retained 
earnings
£’m

52.7

137.8

190.5

(56.9)

—

8.6

(48.3)

142.2

99.0

241.2

(65.9)

—

2.9

(63.0)

178.2

Total
£’m

116.1

137.8

253.9

(56.9)

0.5

8.6

(47.8)

206.1

99.0

305.1

(65.9)

0.3

2.9

(62.7)

242.4

For details of the dividend paid in the year see note 10 in the Group financial statements.

Safestore Holdings plc  |  Annual report and financial statements 2023

171

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
Notes to the Company financial statements
for the year ended 31 October 2023

1. Accounting policies and basis of preparation
The Company financial statements are prepared in accordance with Financial Reporting Standard 101 “Reduced Disclosure Framework” 
(“FRS 101”). In preparing these financial statements the Company applies the recognition, measurement and disclosure requirements of United 
Kingdom – adopted International Financial Reporting Standards (“IFRS”) but makes amendments where necessary in order to comply with the 
Companies Act 2006 and sets out below where advantage of the FRS 101 disclosure exemptions has been taken.

In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures:

•  a cash flow statement and related notes;

•  comparative period reconciliations for tangible fixed assets;

•  disclosures in respect of transactions with wholly owned subsidiaries;

•  disclosures in respect of capital management;

•  the effects of new but not yet effective IFRSs;

•  IFRS 2 “Share-based Payment” in respect of Group-settled share-based payments; and

•  certain disclosures required by IFRS 13 “Fair Value Measurement” and the disclosures required by IFRS 7 “Financial Instruments: Disclosures”.

The above disclosure exemptions are permitted because equivalent disclosures are included in the Group consolidated financial statements.

The financial statements are prepared on a going concern basis under the historical cost convention. The Company’s principal accounting 
policies are the same as those applied in the Group financial statements, except as described below: 

Investments
Investments held as fixed assets are stated at cost less provision for impairment in value.

2. Results of parent company
As permitted by Section 408 of the Companies Act 2006, the Company has elected not to present its own profit and loss account as part of 
these financial statements. The Company’s profit for the financial year amounted to £99.0 million (FY2022: £137.8 million profit).

3. Directors’ emoluments
The Directors’ emoluments are disclosed in note 26 of the Group financial statements.

4. Operating profit
The Company does not have any employees (FY2022: none). Details of the Company’s share-based payments are set out in note 23 to the 
Group financial statements.

Auditor’s remuneration for the year ended 31 October 2023 was £17,000 (FY2022: £17,000). There were no non-audit services (FY2022: none) 
provided by the auditor.

5. Property, plant and equipment

Cost
At 1 November 2022 and at 31 October 2023

Accumulated depreciation
At 1 November 2022

Charge for the year

At 31 October 2023

Net book value

At 31 October 2023

At 31 October 2022

£’m

0.2

0.2

—

—

—

—

172

Safestore Holdings plc  |  Annual report and financial statements 2023

6. Investments in subsidiaries

Cost and net book value
At 1 November 2022

At 31 October 2023

£’m

1.0

1.0

Investments in subsidiaries are stated at cost. A list of interests in subsidiary undertakings is given below. The Directors believe that the carrying 
value of the investments is supported by their underlying net assets.

Interests in subsidiary undertakings
The entities listed below are subsidiaries of the Company or the Group. The Group percentage of equity capital (represented by ‘ordinary shares’) 
and voting rights is 100% for all subsidiaries listed. The results of all of the subsidiaries have been consolidated within these financial statements. 
The registered address of each subsidiary is Brittanic House, Stirling Way, Borehamwood, Hertfordshire WD6 2BT, except where indicated below 
by a footnote.

Subsidiary

Safestore Investments 2018 Limited1,11
Safestore Investments Limited11
Safestore Group Limited
Safestore Acquisition Limited11
Safestore Limited11
Safestore Properties Limited11
Spaces Personal Storage Limited11
Safestore Trading Limited11
Mentmore Limited11
Invest Holding2,11
Une Pièce en Plus SAS11,12
OMB Self Storage S.L.U.11
Safestore Netherlands B.V.11
Your Room Self Storage Limited11
Safestore Storage Benelux B.V.11
Safestore Storage B.V.11
M3 Self-Storage B.V.11
Safestore Storage Properties 1 B.V.11
Safestore Storage Properties 2 B.V.11
Safestore Storage Properties 3 B.V.11
Lokabox SA11
Safestore Europe SAS10,11
Investimmo SAS10,11
Safestore Germany Gmbh11,13 

Notes:

1  Held directly by the Company.

Country of incorporation

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales
Luxembourg3
France5
Spain6
Netherlands7
England and Wales
Netherlands8
Netherlands8
Netherlands8
Netherlands8
Netherlands8
Netherlands8
Belgium9
France5
France5
Germany

Principal activity

Holding company

Holding company

Holding company

Holding company

Provision of self storage

Provision of self storage

Provision of self storage

Non-trading

Holding company

Holding company

Provision of self storage

Provision of self storage

Holding company

Provision of self storage

Holding company

Provision of self storage

Provision of self storage

Provision of self storage

Provision of self storage

Provision of self storage

Provision of self storage

Provision of self storage

Provision of self storage

Holding company

2  Formerly named Access Storage Holdings (France) S.à r.l.

3  Registered address: 412F, route d’Esch, L-2086 Luxembourg.

4  UK tax resident; registered address prior to liquidation: St Martin’s House, Le Bordage, St Peter Port, Guernsey.

5  Registered address: 1, rue François Jacob, 92500 Rueil Malmaison, France.

6  Registered address: Calle Marina 153, 08013 Barcelona, Spain.

7  Registered address: Herikerbergwerg 88, 1101CM Amsterdam, 1077ZX Amsterdam, Netherlands.

8  Registered address: Beijnesweg 19, 2031BB Haarlem, Netherlands.

9  Registered address: Chaussée de Bruxelles 151-155, 6040 Charleroi, Belgium.

10  Incorporated in July 2022.

11 

 These companies are exempt from the requirement to prepare individual audited financial statements in respect of the year ended 31 October 2023 by virtue of Sections 479A and 479C 
of the Companies Act 2006.

12  Merged under the EU Merger Directive on 31 October 2022 resulting in the cessation of Compagnie de Libre Entreposage France SAS.

13   Incorporated in February 2023. 

Safestore Holdings plc  |  Annual report and financial statements 2023

173

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Company financial statements continued
for the year ended 31 October 2023

7. Non-current assets – loans to Group undertakings

Loans to Group undertakings

2023
£’m

943.9

943.9

2022
£’m

835.7

835.7

Amounts owed by Group undertakings are unsecured and repayable on demand; however, the Directors consider it unlikely that repayment will 
arise in the short term and in practice amounts owed by Group undertakings are used to meet the capital requirements of the borrower with no 
realistic repayment in the near future. It is for this reason that the amounts are classified as non-current assets.

Interest is charged to Group undertakings on amounts totalling £524.9 million (FY2022: £523.3 million). The remaining amounts owed by Group 
undertakings are interest free. The movement in loans to Group undertakings relates to interest charged of £11.1 million (FY2022: £9.9 million) 
and additional amounts loaned and recharged of £97.1 million (FY2022: £240.0 million).

8. Trade and other receivables

Trade receivables

Other receivables

2023
£’m

—

1.0

1.0

2022
£’m

—

0.2

0.2

Trade and other receivables due within one year were tested for impairment in line with the Group as described in note 2. As at 31 October 2023, 
these amounts due are considered fully recoverable and no provision has been made (FY2022: £nil).

9. Current liabilities

Amounts owed to Group undertakings 

Trade payables

Accruals and deferred income

2023
£’m

179.8

—

3.3

183.1

2022
£’m

98.6

0.2

9.9

108.7

Amounts owed to Group undertakings are unsecured, interest free and repayable on demand. The Directors have received assurance that 
repayment of amounts owed to Group undertakings will not arise in the short term.

10. Non-current liabilities

Loan notes

2023
£’m

524.9

524.9

2022
£’m

523.3

523.3

Of the above, £277.4 million (FY2022: £320.6 million) is due after more than five years.

The Company has in issue €50.9 million (FY2022: €50.9 million) 1.59% Series A Senior Notes due 2024, €70.0 million (FY2022: €70.0 million) 
1.26% Series A Notes due 2026, £35.0 million (FY2022: £35.0 million) 2.59% Series B Senior Notes due 2026, €74.1 million (FY2022: €74.1 million) 
2.00% Series B Senior Notes due 2027, £20.0 million (FY2022: £20.0 million) 1.96% Series A Notes due 2028, €29.0 million (FY2022: €29.0 million) 
0.93% Series B Notes due 2028, £50.5 million (FY2022: £50.5 million) 2.92% Series C Senior Notes due 2029, £30.0 million (FY2022: £30.0 million) 
2.69% Series C Senior Notes due 2029, €105.0 million (FY2022: €105.0 million) 2.45% Private Shelf Senior Notes due 2029, £80.0 million 
(FY2022: £80.0 million) 2.39% Series C Notes due 2031 and €29.0 million (FY2022: €29.0 million) 1.42% Series D Notes due 2033. 

11. Called up share capital

Called up, allotted, and fully paid
218,039,419 (FY2022: 211,927,497) ordinary shares of 1 pence

Ordinary shares
The holders of the ordinary shares shall be entitled to one vote for each ordinary share.

For details of share options see note 23 in the Group financial statements.

174

Safestore Holdings plc  |  Annual report and financial statements 2023

2023
£’m

2.2

2022
£’m

2.1

12. Contingent liabilities
For details of contingent liabilities see note 28 in the Group financial statements.

13. Deferred tax 
Deferred tax is calculated in full on temporary differences under the liability method using tax rates enacted in each respective jurisdiction 
corresponding to when they are expected to reverse. The movement on the deferred tax account was as shown below.

Deferred tax asset

At 1 November 2021

Credit to income statement 

At 31 October 2022

At 1 November 2022

Credit to income statement 

At 31 October 2023

Other
timing
differences
£’m

Tax losses 
£’m

—

—

—

—

—

—

—

—

—

—

2.9

2.9

Total
£’m

—

—

—

—

2.9

2.9

The deferred tax asset receivable after more than one year is £2.9 million (FY2022: £nil) and will be utilised by reducing future taxable profit.

As at 31 October 2023, the Company had unutilised trading losses of £11.2 million (FY2022: £nil). 

Safestore Holdings plc  |  Annual report and financial statements 2023

175

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSGlossary

Absorption rate

The rate at which rentable space is filled.

Adjusted Diluted EPRA  
Earnings per Share 

Based on the European Public Real Estate Association’s definition of earnings and is defined as profit or loss for 
the period after tax but excluding corporate transaction costs, change in fair value of derivatives, gain/loss on 
investment properties and the associated tax impacts. The Company then makes further adjustments for the 
impact of exceptional items, net exchange gains/losses recognised in net finance costs, exceptional tax items, 
and deferred and current tax in respect of these adjustments. The Company also adjusts for IFRS 2 share-based 
payment charges. 

Adjusted earnings growth

The increase in adjusted EPS year-on-year. 

Adjusted EPS 

Adjusted profit after tax divided by the diluted weighted average number of shares in issue during the financial 
year. 

Adjusted profit before tax 

The Company’s pre-tax EPRA earnings measure with additional Company adjustments. 

Average net achieved rent per 
sq ft 

Storage revenue divided by average occupied space over the financial year. 

Average rental growth 

The growth in average net achieved rent per sq ft year-on-year.

Average storage rate

Revenue generated from self storage revenues divided by the average square footage occupied during the 
period in question.

BREEAM

Cap and collar

An environmental rating assessed under the Building Research Establishment’s Environmental Assessment 
Method.

Term used in connection with interest rates. A cap is an upper limit or maximum interest rate that will apply, while 
a collar is the minimum interest rate.

Capitalisation rate

The ratio of net operating income to property asset value.

Compound Annual Growth Rate 
(“CAGR”)

The annual rate of return over a specified period of time longer than one year.

CER

Constant Exchange Rates (Euro denominated results for the current period have been retranslated at the 
exchange rate effective for the comparative period, in order to present the reported results on a more 
comparable basis).

Closing net rent per sq ft

Annual storage revenue generated from in-place customers divided by occupied space at the balance sheet 
date.

Earnings per Share (“EPS”) 

Profit for the financial year attributable to equity shareholders divided by the average number of shares in issue 
during the financial year. 

EBITDA 

EPRA

Earnings before interest, tax, depreciation and amortisation.

The European Public Real Estate Association, a real estate industry body. This organisation has issued Best 
Practices Recommendations with the intention of improving the transparency, comparability and relevance of the 
published results of listed real estate companies in Europe. 

EPRA earnings

The IFRS profit after taxation attributable to shareholders of the Company excluding investment property 
revaluations, gains/losses on investment property disposals and changes in the fair value of financial instruments. 

EPRA Earnings per Share

EPRA earnings divided by the average number of shares in issue during the financial year. 

EPRA Net Asset Value (“NAV”)

IFRS net assets excluding the mark-to-market on interest rate derivatives effective cash flow and deferred 
taxation on property valuations where it arises. It is adjusted for the dilutive impact of share options.

EPRA NAV per share

EPRA NAV divided by the diluted number of shares at the year end.

EPRA Net Tangible Assets 
(“NTA”)

A proportionally consolidated measure, representing the IFRS net assets excluding the mark-to-market on 
derivatives and related debt adjustments, the mark-to-market on the convertible bonds, the carrying value 
of intangibles and deferred taxation on property and derivative valuations. It includes the valuation surplus on 
trading properties and is adjusted for the dilutive impact of share options. 

EPRA NTA per share

EPRA NTA divided by the diluted number of shares held at the year end.

Equity 

All capital and reserves of the Group attributable to equity holders of the Company.

Euro Interbank Offered Rate 
(“EURIBOR”)

The average benchmark interest rate at which Eurozone banks offer unsecured short term lending on the  
inter-bank market.

Exit yield

Represents the capital value of an investment property at the end of the investment term expressed in 
percentage terms.

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Free cash flow

Cash flow before investing and financing activities but after leasehold rent payments.

Gross property assets 

The sum of investment property and investment property under construction. 

Gross value added 

The measure of the value of goods and services produced in an area, industry or sector of an economy. 

ICR 

Joint Venture

ICR is interest cover ratio and is calculated as the ratio of Underlying EBITDA after leasehold rent to underlying 
finance charges.

A business arrangement in which two or more parties agree to pool their resources for the purpose of 
accomplishing a specific task.

Like-for-like occupancy 

Excludes the closing occupancy of new stores acquired, opened and closed in the current financial year in both 
the current financial year and comparative figures. 

Like-for-like revenue 

Loan to value (“LTV”) 

Excludes the impact of new stores acquired, opened and closed in the current or preceding financial year in both 
the current year and comparative figures.

Gross debt (excluding lease liabilities) as a proportion of the valuation of investment properties and investment 
properties under construction (excluding lease liabilities).

Maximum lettable area (“MLA”) The total square feet (“sq ft”) available to be fitted out to rent to customers. 

Net debt 

Net initial yield 

Total borrowings (including ‘current and non-current borrowings and lease liabilities’ as shown in the 
consolidated balance sheet) less cash and cash equivalents. 

The forthcoming financial year’s net operating income expressed as a percentage of capital value, after adding 
notional purchaser’s costs. 

Net promoter score (“NPS”) 

An index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s 
products or services to others. The Company measures NPS based on surveys sent to all of its move-ins and 
move-outs. 

Net rent per sq ft 

Storage revenue generated from in-place customers divided by occupancy.

Occupancy 

The space occupied by customers divided by the MLA expressed as a %.

Occupied space 

The space occupied by customers in sq ft. 

Pipeline 

The Group’s development sites.

Property Income Distribution 
(“PID”) 

A dividend, generally subject to withholding tax, that a UK REIT is required to pay from its tax exempt property 
rental business and which is taxable for UK-resident shareholders at their marginal tax rate. 

Real Estate Investment Trust 
(“REIT”)

A tax regime which in the UK exempts participants from corporation tax both on UK rental income and gains 
arising on UK investment property sales, subject to certain conditions.

Real Estate Transfer Tax 
(“RETT”)

RETT is levied in respect of the acquisition of the legal and/or beneficial ownership of real estate located in 
the Netherlands, certain rights concerning such Dutch real estate, and shares in entities that qualify as a real 
estate entity.

REVPAF

Sterling Overnight Index 
Average (“SONIA”)

REVPAF is an alternative performance measure used by the business. REVPAF stands for revenue per available 
square foot (“REVPAF”) and is calculated by dividing revenue for the period by weighted average available square 
feet for the same period.

The effective overnight interest rate paid by banks for unsecured transactions in the British Sterling market.

Store EBITDA 

Store earnings before interest, tax, depreciation and amortisation. 

Task Force on Climate-related 
Financial Disclosures (“TCFD”)

The Financial Stability Board created the TCFD to improve and increase reporting of climate-related 
financial information. 

Total shareholder return 
(“TSR”) 

The growth in value of a shareholding over a specified period, assuming dividends are reinvested to purchase 
additional units of shares.

Underlying EBITDA

Operating profit before exceptional items, share-based payments, corporate transaction costs, gain/loss on 
investment properties, depreciation and variable lease payments and the share of associate’s depreciation, 
interest and tax. Underlying EBITDA therefore excludes all leasehold rent charges. 

Underlying profit before tax

Underlying EBITDA less leasehold rent, depreciation charged on property, plant and equipment and net finance 
charges relating to bank loans and cash.

Safestore Holdings plc  |  Annual report and financial statements 2023

177

OVERVIEWSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors and advisers

Directors
David Hearn  

(Non-Executive Chairman)

Frederic Vecchioli  

(Chief Executive Officer)

Andy Jones  

Ian Krieger  

(Chief Financial Officer)

(Non-Executive Director)

Gert van de Weerdhof  

(Non-Executive Director)

Laure Duhot  

(Non-Executive Director)

Delphine Mousseau   

(Non-Executive Director)

Jane Bentall  

Avis Darzins  

(Non-Executive Director)

(Non-Executive Director)

Company Secretary
David Orr 

Registered office
Brittanic House  
Stirling Way  
Borehamwood 
Hertfordshire WD6 2BT

Registered company number
04726380

Websites
www.safestore.co.uk 
www.safestore.com

Bankers
National Westminster Bank plc 
ABN Amro Bank N.V. 
Crédit Industriel et Commercial 
Bank of China 
Citibank N.A. 
Banco de Sabadell S.A.

Independent auditor
Deloitte LLP
Statutory Auditor 
2 New Street Square 
London EC4A 3TR

Legal advisers
Travers Smith LLP
10 Snow Hill 
London EC1A 2AL

Eversheds LLP
115 Colmore Row 
Birmingham B3 3AL

Brokers and financial advisers
Investec Bank Plc
30 Gresham Street 
London EC2V 7QN

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Safestore Holdings plc  |  Annual report and financial statements 2023

 
 
 
 
 
 
 
Citigroup Global Markets Limited
Citigroup Centre 
33 Canada Square 
London E14 5LB

Financial PR advisers
Instinctif Partners
65 Gresham Street 
London EC2V 7NQ

Shareholder information 
Registrar 
Link Group 
The Registry 
10th Floor 
Central Square 
29 Wellington Street 
Leeds LS1 4DL

Telephone: +44 (0)371 664 0300 

(Calls are charged at the standard geographic rate and will vary by provider. Calls outside the United Kingdom will be charged at the applicable 
international rate).

Lines are open between 9.00am and 5.30pm Monday to Friday, excluding public holidays in England and Wales.

Email: shareholderenquiries@linkgroup.co.uk 
Share Portal Enquiries: shareholderenquiries@linkgroup.co.uk 
Share Portal: www.signalshares.com

Through the website of our Registrar, Link Group, shareholders are able to manage their shareholding by registering for the Share Portal, a free, 
secure, online access to their shareholding.

Please visit our investor relations website
For all the latest news and updates at www.safestore.com.

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Safestore Holding plc’s commitment to environmental issues 
is reflected in this Annual Report, which has been printed on 
Magno Satin, an FSC® certified material. This document was 
printed by Park Communications using its environmental print 
technology, which minimises the impact of printing on the 
environment, with 99% of dry waste diverted from landfill. 
Both the printer and the paper mill are registered to ISO 14001.

Safestore Holdings plc  |  Annual report and financial statements 2023

179

 
 
 
Safestore Holdings plc
Brittanic House
Stirling Way
Borehamwood
Hertfordshire WD6 2BT
Tel:  020 8732 1500
Fax:  020 8732 1510
www.safestore.co.uk
www.safestore.com

Further information and investor 
updates can be found on our website at  
www.safestore.co.uk/corporate